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Realpage

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Industry Software - Application
Employees 1001-5000
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FY2015 Annual Report · Realpage
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Annual Report
2015

o Our Stockholders:

repository of data are critical to ensuring our 

We continued to execute against our 

clients continue to utilize our platform of products 

mission of optimizing rental housing 

and services to outperform. In our leasing and 

value in 2015 by providing a platform that 

marketing product family, we believe we can 

leverages transactions between property owners, 

(cid:86)(cid:87)(cid:68)(cid:87)(cid:76)(cid:86)(cid:87)(cid:76)(cid:70)(cid:68)(cid:79)(cid:79)(cid:92)(cid:3)(cid:84)(cid:88)(cid:68)(cid:81)(cid:87)(cid:76)(cid:73)(cid:92)(cid:3)(cid:68)(cid:3)(cid:79)(cid:72)(cid:68)(cid:71)(cid:3)(cid:86)(cid:70)(cid:82)(cid:85)(cid:72)(cid:3)(cid:87)(cid:75)(cid:68)(cid:87)(cid:3)(cid:85)(cid:72)(cid:192)(cid:72)(cid:70)(cid:87)(cid:86)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)

prospects, residents and suppliers. Our mission 

propensity of a lead to convert to a lease. We also 

is to increase net operating income as well as 

believe it is possible to deliver half the number 

(cid:82)(cid:83)(cid:72)(cid:85)(cid:68)(cid:87)(cid:76)(cid:82)(cid:81)(cid:68)(cid:79)(cid:3)(cid:72)(cid:73)(cid:191)(cid:70)(cid:76)(cid:72)(cid:81)(cid:70)(cid:92)(cid:3)(cid:73)(cid:82)(cid:85)(cid:3)(cid:82)(cid:88)(cid:85)(cid:3)(cid:70)(cid:79)(cid:76)(cid:72)(cid:81)(cid:87)(cid:86)(cid:17)(cid:3)(cid:50)(cid:89)(cid:72)(cid:85)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)

(cid:82)(cid:73)(cid:3)(cid:84)(cid:88)(cid:68)(cid:79)(cid:76)(cid:191)(cid:72)(cid:71)(cid:3)(cid:79)(cid:72)(cid:68)(cid:71)(cid:86)(cid:3)(cid:87)(cid:82)(cid:3)(cid:68)(cid:3)(cid:70)(cid:82)(cid:80)(cid:80)(cid:88)(cid:81)(cid:76)(cid:87)(cid:92)(cid:3)(cid:76)(cid:81)(cid:3)(cid:68)(cid:3)(cid:92)(cid:72)(cid:68)(cid:85)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)

last couple of years, we have invested in the 

produce the same number of leases. Property 

pillars of our platform – our SaaS delivery and 

owners and managers desire solutions that help 

data infrastructure, product innovation and our 

marketing personnel optimize asset yields from 

sales force. Financial performance during 2015 

increased revenue, reduced advertising spend, 

leveraged these investments and resulted in non-

and lower leasing agent labor cost. We have the 

GAAP total revenue growth of 15%, Adjusted 

data to innovate in this area and we must deliver. 

(cid:40)(cid:37)(cid:44)(cid:55)(cid:39)(cid:36)(cid:3)(cid:74)(cid:85)(cid:82)(cid:90)(cid:87)(cid:75)(cid:3)(cid:82)(cid:73)(cid:3)(cid:22)(cid:20)(cid:8)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:70)(cid:68)(cid:86)(cid:75)(cid:3)(cid:192)(cid:82)(cid:90)(cid:3)(cid:73)(cid:85)(cid:82)(cid:80)(cid:3)

operations growth of 37% - all compared to 2014. 

We must also continue to innovate in our 

RealPage is now one of the largest and most 

property management and asset optimization 

(cid:83)(cid:85)(cid:82)(cid:191)(cid:87)(cid:68)(cid:69)(cid:79)(cid:72)(cid:3)(cid:70)(cid:82)(cid:80)(cid:83)(cid:68)(cid:81)(cid:76)(cid:72)(cid:86)(cid:3)(cid:90)(cid:76)(cid:87)(cid:75)(cid:76)(cid:81)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)(cid:54)(cid:68)(cid:68)(cid:54)(cid:3)(cid:88)(cid:81)(cid:76)(cid:89)(cid:72)(cid:85)(cid:86)(cid:72)(cid:17)

product families. Institutional property owners 

(cid:68)(cid:81)(cid:71)(cid:3)(cid:80)(cid:68)(cid:81)(cid:68)(cid:74)(cid:72)(cid:85)(cid:86)(cid:3)(cid:71)(cid:72)(cid:86)(cid:76)(cid:85)(cid:72)(cid:3)(cid:83)(cid:79)(cid:68)(cid:87)(cid:73)(cid:82)(cid:85)(cid:80)(cid:3)(cid:192)(cid:72)(cid:91)(cid:76)(cid:69)(cid:76)(cid:79)(cid:76)(cid:87)(cid:92)(cid:3)(cid:73)(cid:82)(cid:85)(cid:3)

For 2016, we expect to further invest in innovation 

acquisitions and dispositions, forecasting abilities, 

to drive continued adoption of our platform. 

and advanced analytics across all asset classes. 

During 2015, we processed nearly 600 billion 

They also need products and services that provide 

transactions, up from 430 billion in 2014. With 

insight into when to buy or sell assets in order 

transaction capacity that can scale to 4 trillion 

to optimize the total return from acquisition to 

transactions, our focus going forward will be 

sale. In an industry that traditionally measures 

around investments to implement insights we are 

rent growth by looking only at asking or retail 

unlocking from our repository of resident data. 

prices for rental housing units available for lease, 

The foundation of our data is based on real-time 

our repository of resident data is the critical piece 

lease transactions and the outstanding capability 

(cid:87)(cid:75)(cid:68)(cid:87)(cid:3)(cid:72)(cid:81)(cid:68)(cid:69)(cid:79)(cid:72)(cid:86)(cid:3)(cid:70)(cid:79)(cid:76)(cid:72)(cid:81)(cid:87)(cid:86)(cid:3)(cid:87)(cid:82)(cid:3)(cid:191)(cid:81)(cid:71)(cid:3)(cid:76)(cid:81)(cid:192)(cid:72)(cid:70)(cid:87)(cid:76)(cid:82)(cid:81)(cid:3)(cid:83)(cid:82)(cid:76)(cid:81)(cid:87)(cid:86)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)

of our data science teams. This competency is not 

adjust their asset management and investment 

available to other service providers in the market 

strategy accordingly. Innovation in these areas 

(cid:68)(cid:81)(cid:71)(cid:3)(cid:74)(cid:76)(cid:89)(cid:72)(cid:86)(cid:3)(cid:88)(cid:86)(cid:3)(cid:68)(cid:3)(cid:86)(cid:76)(cid:74)(cid:81)(cid:76)(cid:191)(cid:70)(cid:68)(cid:81)(cid:87)(cid:3)(cid:70)(cid:82)(cid:80)(cid:83)(cid:72)(cid:87)(cid:76)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:68)(cid:71)(cid:89)(cid:68)(cid:81)(cid:87)(cid:68)(cid:74)(cid:72)(cid:17)(cid:3)

must enable owners, investors, lenders and 

brokers to gain actionable learnings using real-

Innovation investments derived from our 

time lease transaction data to accurately forecast 

l

(cid:191)(cid:81)(cid:68)(cid:81)(cid:70)(cid:76)(cid:68)(cid:79)(cid:15)(cid:3)(cid:72)(cid:70)(cid:82)(cid:81)(cid:82)(cid:80)(cid:76)(cid:70)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:71)(cid:72)(cid:80)(cid:82)(cid:74)(cid:85)(cid:68)(cid:83)(cid:75)(cid:76)(cid:70)(cid:3)(cid:87)(cid:85)(cid:72)(cid:81)(cid:71)(cid:86)(cid:3)(cid:68)(cid:87)(cid:3)

(cid:44)(cid:81)(cid:3)(cid:86)(cid:88)(cid:80)(cid:80)(cid:68)(cid:85)(cid:92)(cid:15)(cid:3)(cid:44)(cid:3)(cid:68)(cid:80)(cid:3)(cid:83)(cid:85)(cid:82)(cid:88)(cid:71)(cid:3)(cid:82)(cid:73)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)(cid:191)(cid:81)(cid:68)(cid:81)(cid:70)(cid:76)(cid:68)(cid:79)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)

a street corner and submarket level of detail. 

operational success we achieved during 2015. 

The investments we made in the pillars of our 

Lastly, to remain competitive longer-term, we 

platform over the last couple of years have 

believe we must continue to drive innovation in 

(cid:92)(cid:76)(cid:72)(cid:79)(cid:71)(cid:72)(cid:71)(cid:3)(cid:86)(cid:76)(cid:74)(cid:81)(cid:76)(cid:191)(cid:70)(cid:68)(cid:81)(cid:87)(cid:79)(cid:92)(cid:3)(cid:76)(cid:81)(cid:70)(cid:85)(cid:72)(cid:68)(cid:86)(cid:72)(cid:71)(cid:3)(cid:70)(cid:79)(cid:76)(cid:72)(cid:81)(cid:87)(cid:3)(cid:68)(cid:71)(cid:82)(cid:83)(cid:87)(cid:76)(cid:82)(cid:81)(cid:3)

our enterprise accounting and asset management 

of our platform during 2015 (refer to graphic 

solutions to support all stewards of capital for any 

on page 3). However, we must not rely solely 

real estate asset class. Continued enhancements 

on past investments. Continued innovation 

around data aggregation, asset management, and 

supported by a repository of data is critical to 

our underlying technology platform are critical. 

long-term success in the evolving competitive 

Our clients’ needs are evolving and they will need 

landscape of rental housing software and 

even better solutions to manage massive amounts 

services. This focus combined with our actions 

of data and to isolate actionable insights from

(cid:87)(cid:82)(cid:3)(cid:76)(cid:81)(cid:70)(cid:85)(cid:72)(cid:68)(cid:86)(cid:72)(cid:3)(cid:83)(cid:85)(cid:82)(cid:191)(cid:87)(cid:68)(cid:69)(cid:76)(cid:79)(cid:76)(cid:87)(cid:92)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:83)(cid:85)(cid:88)(cid:71)(cid:72)(cid:81)(cid:87)(cid:79)(cid:92)(cid:3)(cid:68)(cid:79)(cid:79)(cid:82)(cid:70)(cid:68)(cid:87)(cid:72)(cid:3)

disparate data sources across multiple asset classes. 

capital, are all necessary to drive increased 

shareholder value over the long term.

Despite these innovation investments across 

the platform, we expect to deliver margin 

Sincerely,

expansion. From a capital perspective, we 

intend to deploy our capital in a balanced, 

(cid:192)(cid:72)(cid:91)(cid:76)(cid:69)(cid:79)(cid:72)(cid:3)(cid:73)(cid:85)(cid:68)(cid:80)(cid:72)(cid:90)(cid:82)(cid:85)(cid:78)(cid:3)(cid:87)(cid:75)(cid:68)(cid:87)(cid:3)(cid:90)(cid:72)(cid:3)(cid:72)(cid:91)(cid:83)(cid:72)(cid:70)(cid:87)(cid:3)(cid:90)(cid:76)(cid:79)(cid:79)(cid:3)(cid:85)(cid:72)(cid:87)(cid:88)(cid:85)(cid:81)(cid:3)

Steve Winn

(cid:86)(cid:76)(cid:74)(cid:81)(cid:76)(cid:191)(cid:70)(cid:68)(cid:81)(cid:87)(cid:3)(cid:89)(cid:68)(cid:79)(cid:88)(cid:72)(cid:3)(cid:87)(cid:82)(cid:3)(cid:82)(cid:88)(cid:85)(cid:3)(cid:86)(cid:75)(cid:68)(cid:85)(cid:72)(cid:75)(cid:82)(cid:79)(cid:71)(cid:72)(cid:85)(cid:86)(cid:17)

(cid:38)(cid:75)(cid:68)(cid:76)(cid:85)(cid:80)(cid:68)(cid:81)(cid:15)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:50)(cid:73)(cid:191)(cid:70)(cid:72)(cid:85)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:51)(cid:85)(cid:72)(cid:86)(cid:76)(cid:71)(cid:72)(cid:81)(cid:87)

2

13%

$41M

$47M

$36M

2013

2014    

2015    

13%

$121M

$137M

$109M

$124M

$118M

$119M

2013

2014    

2015    

33%

$146M

$110M

$96M

2013

2014    

2015    

2013

2014    

2015    

3

KEY OPERATING METRICS

$466.4

Total Revenue(1) ($ in MM)
5-Year CAGR: 20%

$322.3

$258.7

$188.3

$379.7

$405.0

2010

2011

2012

2013    

2014    

2015   

Ending On-Demand Rental Units (000’s)
5-Year CAGR: 12%

10,568

9,022

9,560

8,113

7,302

6,066

2010

2011

2012

2013

2014

2015

Adjusted EBITDA and Operating Cash Flow

Adjusted EBITDA(2)

Operating Cash Flow

($ in MM)

$56.5

$49.2

$35.3

$27.7

$90.3

$96.0

$92.2

$73.3

$58.4

$69.2

$70.6

$70.0

2010

2011

2012

2013

2014

2015

(1) Includes acquisition-related and other deferred revenue adjustments for the years ended December 31, 2015, 2014, 2013, 2012 and 2011.
(2) See discussion and reconciliation of Adjusted EBITDA to GAAP Net Income included within this document.

4

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
  ___________________________________________
FORM 10-K
  ___________________________________________

(Mark One)

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES AND
EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2015 

or

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the transition period from                      to                     

Commission File Number: 001-34846

___________________________________________

RealPage, Inc.

(Exact name of registrant as specified in its charter)

 ___________________________________________

Delaware
(State or other jurisdiction of
incorporation or organization)

4000 International Parkway
Carrollton, Texas
(Address of principal executive offices)

75-2788861
(I.R.S. Employer
Identification No.)

75007-1951
(Zip Code)

(972) 820-3000
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Common Stock, $0.001 par value
(Title of class)

The NASDAQ Stock Market LLC
(Name of each exchange on which registered)

Securities registered pursuant to Section 12(g) of the Act:
None

 
 
 
 
 
 
 
 
 
 
 
 
 
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities 
Act.    Yes  

    No  

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the 
Act.    Yes  

    No  

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to 
file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  

   No  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) 
during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such 
files).    Yes  

   No  

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is 
not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information 
statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a 
smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” 
in Rule 12b-2 of the Exchange Act. (Check one): 

Large accelerated filer  

   Accelerated filer

Non-accelerated filer

  (Do not check if a smaller reporting company)

   Smaller reporting company  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange 
Act).    Yes  

    No  

Based on the closing price of the registrant’s common stock on the last business day of the registrant’s most recently completed 
second fiscal quarter, which was June 30, 2015, the aggregate market value of its shares held by non-affiliates on that date was 
approximately $1,002,223,259. On February 12, 2016, 78,698,142 shares of the registrant’s Common Stock, $0.001 par value, 
were outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Registrant’s definitive proxy statement for its 2016 Annual Meeting of Stockholders to be filed within 120 

days of the Registrant’s fiscal year ended December 31, 2015 are incorporated by reference into Part III of this Annual Report 
on Form 10-K where indicated.

 
 
TABLE OF CONTENTS

PART I

Business

Item 1.
Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2.

Properties

Legal Proceedings

Item 3.
Item 4. Mine Safety Disclosures

PART II

Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 

Securities

Selected Financial Data

Item 6.
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Item 8.

Financial Statements and Supplementary Data

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Item 9.
Item 9A. Controls and Procedures
Item 9B. Other Information

PART III

Item 10. Directors, Executive Officers and Corporate Governance
Item 11. Executive Compensation
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Item 13. Certain Relationships, and Related Transactions, and Director Independence
Item 14. Principal Accounting Fees and Services

PART IV

Item 15. Exhibits and Financial Statement Schedules

SIGNATURES AND EXHIBIT INDEX

Signatures

Exhibit Index

2

13

35

35

35

35

36

39
42

63

64

103

103

104

104

104

104

104

104

105

106

107

[THIS PAGE INTENTIONALLY LEFT BLANK]

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

We have made forward-looking statements in this Annual Report on Form 10-K that are subject to risks and uncertainties. 

Forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of 
the Securities Exchange Act of 1934, as amended, are subject to the “safe harbor” created by those sections. The forward-
looking statements in this Annual Report on Form 10-K are based on our management’s beliefs and assumptions and on 
information currently available to our management. In some cases, you can identify forward-looking statements by terms such 
as “anticipates,” “aspires,” “believes,” “can,” “continue,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” 
“projects,” “seeks,” “should,” “will” or “would” or the negative of these terms and similar expressions intended to identify 
forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may 
cause our actual results, performance, time frames or achievements to be materially different from any future results, 
performance, time frames or achievements expressed or implied by the forward-looking statements. We discuss many of these 
risks, uncertainties and other factors in this document in greater detail under the heading “Risk Factors.” We believe it is 
important to communicate our expectations to our investors. However, there may be events in the future that we are not able to 
predict accurately or over which we have no control. The risks described in “Risk Factors” included in this Annual Report on 
Form 10-K, as well as any other cautionary language in this Annual Report on Form 10-K, provide examples of risks, 
uncertainties and events that may cause our actual results to differ materially from the expectations we describe in our 
forward-looking statements. Before you invest in our common stock, you should be aware that the occurrence of the events 
described in “Risk Factors” and elsewhere in this Annual Report on Form 10-K could harm our business.

Given these risks, uncertainties and other factors, you should not place undue reliance on these forward-looking 
statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of this Annual 
Report on Form 10-K. You should read this document completely and with the understanding that our actual future results may 
be materially different from what we expect. We hereby qualify our forward-looking statements by these cautionary statements. 
Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the 
reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new 
information becomes available in the future.

1

Item 1.

Business

Company Overview

PART I

RealPage, Inc., a Delaware corporation (together with its subsidiaries, the “Company” or “we” or “us”), is a leading 

provider of on demand software and software-enabled solutions for the rental housing industry. Our broad range of property 
management solutions enables owners and managers of single family and a wide variety of multifamily rental property types to 
manage their marketing, pricing, screening, leasing, accounting, purchasing and other property operations. Our on demand 
software solutions are delivered through an integrated software platform that provides a single point of access and a shared 
repository of prospect, renter and property data. By integrating and streamlining a wide range of complex processes and 
interactions among the rental housing and vacation rental ecosystem of owners, managers, prospects, renters and service 
providers, our platform helps optimize the property management process, improve the user experience, increase net operating 
income and increase revenue for professional property managers and property owners.

Our solutions enable property owners and managers to increase revenues and reduce operating costs through higher 

occupancy, improved pricing methodologies, new sources of revenue from complementary solutions and services, improved 
collections and more integrated and centralized processes. As of December 31, 2015, over 11,900 customers used one or more 
of our on demand software solutions to help manage the operations of approximately 10.6 million multifamily, single family or 
vacation rental units. Our customers include each of the ten largest multifamily property management companies in the United 
States, ranked as of January 1, 2015 by the National Multifamily Housing Council, based on the number of units managed.

We sell our solutions through our direct sales organization. Our total revenues were approximately $468.5 million, $404.6 

million, and $377.0 million for the years ended December 31, 2015, 2014 and 2013, respectively. In the same periods, we had 
operating (loss) income of approximately $(11.6) million, $(15.5) million, and $21.6 million, respectively, and net (loss) 
income of approximately $(9.2) million, $(10.3) million, and $20.7 million, respectively. See Note 2 of the Notes to 
Consolidated Financial Statements under Item 8 of this Annual Report on Form 10-K for further information regarding 
measurement of net assets.

Our company was formed in 1998 to acquire Rent Roll, Inc., which marketed and sold on premise property management 

systems for the conventional and affordable multifamily rental housing markets. In June 2001, we released OneSite, our first on 
demand property management system. Since 2002, we have expanded our on demand software and software-enabled solutions 
to include property management, leasing and marketing, renter management and asset optimization capabilities. In addition to 
the multifamily markets, we now serve the single family, senior living, student living, military housing, and vacation rental 
markets. In addition, since July 2002, we have completed 32 acquisitions of complementary technologies to supplement our 
internal product development and sales and marketing efforts and expand the scope of our solutions, the types of rental housing 
properties served by our solutions and our customer base. In connection with this expansion and acquisitions, we have allocated 
greater resources to the development and infrastructure needs of developing and increasing sales of our platform of on demand 
solutions. 

Industry Overview

The rental housing market is large, growing and complex.

The rental housing market is large and characterized by challenging and location-specific operating requirements, diverse 

industry participants, significant mobility among renters and a variety of property types, including single family and a wide 
range of multifamily property types, including conventional, affordable, privatized military, student and senior housing. 
According to the U.S. Census Bureau American Housing Survey for the United States, there were 44.0 million rental housing 
units in the United States in 2013. Based on U.S. Census Bureau data and our own estimates, we believe that the overall size of 
the U.S. rental housing market, including rent, utilities and insurance, exceeds $435.0 billion annually. We estimate that the 
total addressable market for our current on demand software solutions is approximately $9.8 billion per year. This estimate 
assumes that each of the 44.0 million rental units in the United States has the potential to generate annually a range of 
approximately $140 in revenue per unit for single family units to approximately $370 in revenue per unit for conventional 
multifamily units. In addition, we estimate that the student and senior markets have the potential to generate annually 
approximately $690 in revenue per unit and affordable housing markets will generate annually approximately $160 in revenue 
per unit. We base this potential revenue assumption on our review of the purchasing patterns of our existing customers with 
respect to our on demand software solutions, the on demand software solutions currently utilized by our existing customers, the 
number of units our customers manage with these solutions and our current pricing for on demand software solutions. 

The global vacation rental market is large and generally segmented by the type of property and seasonality. Over the last 
ten years, the global vacation rental market doubled in size and is expected to double again within the next three to five years. 
Based on our industry research, we estimate the total global vacation rental market to be approximately $45.1 billion annually. 

2

 
Professional vacation managers, representing roughly 2.0 million units, are responsible for approximately half of the total 
vacation rental transactions in the market and the other half of the total transactions relate to properties that are individually 
managed by the property owners. We estimate that the total addressable market for our vacation rental solutions is 
approximately $1.6 billion per year. This estimate assumes that each of the 2.0 million units managed has the potential to 
generate annual revenue per unit of $800. We estimate the potential revenue assumptions based on our review of market 
industry research and realistic solution penetration rates, as well as related trends affecting the vacation rental market, including 
the analysis of vacancy rates and the average number of nights booked.

Rental property management spans both the renter life cycle and the operations of a property.

The renter life cycle can be separated into four key stages: prospect, applicant, residency or stay, and post-residency or 

post-stay. Each stage has unique requirements, and a property owner’s or manager’s ability to effectively address these 
requirements can significantly impact revenue and profitability.

In addition to managing the renter life cycle, property owners and managers must also manage the operations of their 

properties. Critical components of property operations include materials and service provider procurement, insurance and risk 
mitigation, utility and energy management, yield management, information technology and telecommunications management, 
accounting, expense tracking and management, document management, security, staff hiring and training, staff performance 
measurement and management and marketing.

Managing the renter life cycle and the operations of a property involves several different constituents, including property 

owners and managers, prospects, renters and service providers. Property owners can include single-property owners, multi-
property owners, national residential apartment syndicates that may own thousands of units through a variety of investment 
funds and real estate investment trusts, or REITs. Property managers often are responsible for a large number of properties that 
can range from single family units to large apartment communities. Property owners and managers also need to manage a 
variety of service providers, including utilities, insurance providers, video, voice and data providers and maintenance and 
capital goods suppliers. Managing these diverse relationships, combined with renter turnover, property turnover as well as 
regulatory and compliance requirements, can make the operations of even a small portfolio of rental properties complex. 
Challenges are compounded for owners and managers responsible for a large portfolio of geographically dispersed properties, 
which require overseeing potentially hundreds of thousands of individual rental processes.

Legacy information technology solutions designed to manage the rental housing management process are inadequate.

During the 1970’s and 1980’s, the rental housing market was highly fragmented and regionally organized. During this 
period, the first property management systems and software solutions emerged to help property owners and managers with 
basic accounting and record keeping functions. These solutions provided limited functionality and scalability and often were 
not tailored to the specific needs of rental housing property owners and managers.

Beginning in the mid 1990’s, the rental housing market began to consolidate and large, nationally focused and publicly 

financed companies emerged, which aggregated significant numbers of units. The rise of national real estate portfolio 
managers, many of them accountable to public shareholders, created a need for more sophisticated and scalable property 
management systems that included a centralized database and were designed to optimize and automate multiple business 
processes within the renter life cycle and property operations. Despite increasing market demands, the available solutions 
continued to be insufficient to fully address the complex requirements of rental housing property owners and managers, which 
moved beyond basic accounting and record keeping functions to also include value-added services such as Internet marketing, 
applicant screening, billing solutions and analytics for pricing and yield optimization.

To address their complex and evolving requirements, many rental housing property owners and vacation property 
managers have historically implemented myriad single point solutions, general purpose applications such as Microsoft Excel 
and/or internally developed solutions to manage their properties. These solutions can be expensive to implement and maintain 
and often lack integrated functionality to help owners and managers increase rental revenue or reduce costs. In addition, many 
rental housing and vacation rental property owners and managers still rely on paper or spreadsheet-based approaches, which are 
typically time intensive and prone to human error or internal mismanagement.

In addition, owners and managers have relied upon print and Internet listing firms to attract leads required to fill available 

vacancies. We believe these historical solutions are inadequate because they:

• 

• 

• 

require significant customization to implement, which frequently inhibits upgrading to new versions or platforms in 
a timely manner;

require information technology, or IT, resources to support integration points between property management systems 
and disparate value-added services;

require IT resources to implement and maintain data security, data integrity, performance and business continuity 
solutions;

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• 

• 

• 

• 

• 

lack scalability and flexibility to account for the expansion or contraction of a property portfolio;

lack material organic lease generation capability and do not track the cost of leads generated by each source;

lack effective spend management capabilities for controlling property management costs;

lack comprehensive analytics for pricing and yield optimization;

lack workflow level integration;

•  do not provide owners and managers with visibility into overall property performance; and

•  cannot be easily updated to meet new regulations and compliance requirements.

On demand software solutions are well suited to meet the rental housing and vacation rental markets' needs.

The ubiquitous nature of the Internet, widespread broadband adoption and improved network reliability and security has 

enabled the deployment and delivery of business-critical applications online. The on demand delivery model is substantially 
more economical than traditional on premise software solutions that generally have higher deployment and support costs and 
require the customer to purchase and maintain the associated servers, storage, networks, security and disaster recovery 
solutions.

The RealPage Solution

We provide a platform of on demand software solutions that integrates and streamlines rental property management 

business functions. Our solutions enable owners and managers of single family and a wide variety of multifamily rental 
property types, including conventional, affordable tax credit, privatized military, student and senior housing, as well as vacation 
rental properties, to manage their marketing, pricing, screening, leasing, accounting, purchasing and other property operations. 
These functions have traditionally been addressed by individual, disparate applications. Our solutions enable property owners 
and managers to increase revenues and reduce operating costs through higher occupancy, improved pricing methodologies, new 
sources of revenue from complementary solutions and services, improved collections and more integrated and centralized 
business processes. Our solutions contribute to a more efficient property management process and an improved experience for 
all of the constituents involved in the rental housing and vacation rental ecosystem, including owners, managers, prospects, 
renters and service providers.

Benefits to Our Customers

We believe the benefits of our solutions for our customers include the following:

Increased revenues. Our solutions enable our customers to increase their revenues by improving their sales and marketing 

effectiveness, optimizing their pricing and occupancy and improving collection of rental payments, utility expenses, late fees 
and other charges. Additionally, our solutions enable our customers to realize new sources of revenue from complementary 
solutions and services.

Reduced operating costs. Our solutions help our customers reduce costs by streamlining and automating many ongoing 
property management functions, centralizing and controlling purchasing by on-site personnel and transferring costs from the 
site to more efficient centrally managed operations. Our on demand delivery model also reduces owners’ and managers’ 
operating costs by eliminating their need to own and support the applications or associated hardware infrastructure. In addition, 
our integrated solutions consolidate the initial implementation and training costs and ongoing support associated with multiple 
applications. This is particularly important for property owners and managers who want to reduce enterprise-class IT 
infrastructure, support and staff training.

Improved quality of service for renters and prospects. Our solutions improve the level of service that property owners and 

managers provide to renters and prospects by enabling certain types of transactions to be completed online, expediting the 
processing of rental applications, maintenance service requests and payments and increasing the frequency and quality of 
communication with their renters and prospects. This provides higher renter satisfaction and increased differentiation from 
competing properties that do not use our solutions.

Streamlined and simplified property management business processes. Our on demand platform provides integrated 

solutions for managing a wide variety of property management processes that have traditionally been managed by separate 
manual or disaggregated applications. Our solutions utilize common authentication that enables data sharing and workflow 
automation of certain business processes, thereby eliminating redundant data entry and simplifying many recurring tasks. The 
efficiency of our solutions allows onsite and corporate personnel to utilize their time more effectively and to focus on the 
strategic priorities of the business. We also make extensive use of online training courseware and our solutions are designed to 
be usable by new employees almost immediately after their hiring, addressing an acute need of the multifamily industry in 
which employee turnover is high.

Ability to integrate third-party products and services. Our open architecture and application framework facilitate the 
integration of third-party applications and services into our solutions. This enables property managers to conduct these business 
4

functions through the same system that they already use for many of their other tasks and to leverage the same repository of 
prospect, renter and property data that supports our solutions.

Increased visibility into property performance. Our integrated platform and common data repository enable owners and 
managers to gain a comprehensive view of the operational and financial performance of each of their properties. Our solutions 
provide a library of standard reports, dashboards, scorecards and alerts, and we also provide interfaces to several widely used 
report writers and business intelligence tools. We service approximately 10.6 million units of rental housing data, subsets of 
which can be utilized to factor rental payment history into applicant screening processes and to create more accurate supply/
demand models and statistically based price elasticity models to improve price optimization.

Simple implementation and support. Our solutions include pre-configured extensions that meet the specific needs of a 

variety of property types and can be easily tailored by our customers to meet more specific requirements of their properties and 
business processes. We strive to minimize the need for professional consulting services to implement our solutions and train 
personnel.

Improved scalability. We host our solutions for our customers, thereby reducing or eliminating our customers’ costs 

associated with expanding or contracting IT infrastructure as their property portfolios evolve. We also bear the risk of 
technological obsolescence because we own and manage our data center infrastructure and are continually upgrading it to 
newer generations of technology without any incremental cost to our customers.

Competitive Strengths of our Solutions

The competitive strengths of our solutions are as follows:

Integrated on demand software platform based on a common data repository. Our solutions are delivered through an 
integrated on demand software platform that provides a single point of access via the Internet with a common repository of 
prospect, renter and property data, which permits our solutions to access requested data through offline data transfer or in real-
time.

Large and growing ecosystem of property owners, managers, prospects, renters and service providers. At December 31, 

2015, our customer base of over 11,900 customers use one or more of our on demand software solutions to help manage the 
operations of approximately 10.6 million rental housing and vacation rental units. Our solutions automate and streamline many 
of the recurring transactions and interactions among this large and expanding ecosystem of property owners and managers, 
prospects, renters and service providers, including prospect inquiries, applications, monthly rent payments and service requests. 
As the number of constituents of our ecosystem increases, the volume of data in our common data repository and its value to 
the constituents of our ecosystem grows.

Comprehensive platform of on demand software solutions for property management. Our on demand property 

management solutions and integrated software-enabled value-added services provide a broad range of on demand capabilities 
for managing the renter life cycle and core operational processes for property management. Our software-enabled value-added 
services provide complementary sales and marketing, asset optimization, risk mitigation, billing and utility management, 
reporting, payment processing, document management, training and spend management capabilities that collectively enable our 
customers to manage all stages of the prospect, renter life cycles. These comprehensive solutions enable us to address the needs 
of a wide range of property owners and managers across a vast range of rental housing property types and vacation properties.

Deep rental housing industry expertise. We have been serving the rental housing industry exclusively for over 17 years 
and our senior management team members have extensive experience in the rental housing industry. We design our solutions 
based on our extensive rental housing industry expertise, insight into industry trends and developments and property 
management best practices that help our customers simplify the challenges of owning and managing rental properties.

Open cloud computing architecture. Our cloud computing architecture enables our solutions to interface with our 
customers’ existing systems and allows our customers to outsource the management of third-party business applications. This 
open architecture enables our customers to buy our solutions incrementally while continuing to use existing third-party 
solutions, allowing us to shorten sales cycles and increase adoption of our solutions within our target markets.

Our Strategy

We intend to leverage the breadth of our solutions and industry presence to solidify our position as a leading provider of 

on demand software and software-enabled solutions to the rental housing and vacation rental industries. The key elements of 
our strategy to accomplish this objective are as follows:

Acquire new customers. We intend to actively pursue new customer relationships with property owners and managers that 

do not currently use our solutions. In addition to marketing our property management solutions, we will also seek to sell our 
software-enabled value-added services to customers of other third-party property management systems by utilizing our open 
architecture to facilitate integration of our solutions with those systems.

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Increase the adoption of additional solutions within our existing customer base. Many of our customers rely on our 
property management solutions to manage their daily operations and track all of their critical prospect, renter and property 
information. Additionally, some of our customers utilize our software-enabled value-added services to complement third-party 
Enterprise Resource Planning, or ERP, systems. We have continually introduced new software-enabled value-added services to 
complement our property management solutions and marketed our on demand property management solutions to our customers 
who are utilizing third-party ERP systems. We believe that the penetration of our on demand software solutions to date has been 
modest and significant potential exists for additional on demand revenue from sales of these solutions to our customer base. We 
have significant opportunities to further leverage the critical role that our solutions play in our customers’ operations by 
increasing the adoption of our on demand property management solutions and software-enabled value-added services within 
our existing customer base, and we intend to actively focus on up-selling and cross-selling our solutions to our customers.

Add new solutions to our rental housing industry platform. We believe that we offer the most comprehensive platform of 

on demand software solutions for the rental housing industry. The breadth of our platform enables our customers to control 
many aspects of the residential rental property management process. We are able to add new capabilities that further enhance 
our platform, and we intend to continue developing and introducing new solutions to sell to both new and existing customers. 
These solutions may include localized solutions to support our customers as they grow their international operations. We also 
intend to develop new relationships with third-party application providers that can use our open architecture to offer additional 
product and service capabilities to their customers through the use of our platform.

Pursue acquisitions of complementary businesses, products and technologies. Since July 2002, we have completed 
32 acquisitions that have enabled us to expand our platform, enter into new rental property markets and expand our customer 
base. We intend to continue to selectively evaluate opportunities to acquire businesses and technologies that may help us 
accomplish these and other strategic objectives.

Solutions and Services

Our platform is designed to serve as a single system of record for all of the constituents of the rental housing ecosystem, 
including owners, managers, prospects, renters and service providers, and to support the entire renter life cycle, from prospect 
to applicant to residency or guest to post-residency or post-stay. Common authentication, work flow and user experience across 
solution categories enables each of these constituents to access different applications as appropriate for their role.

Our platform consists of four primary categories of solutions: Property Management, Leasing and Marketing, Resident 

Services, and Asset Optimization. These solutions provide complementary sales and marketing, asset optimization, risk 
mitigation, billing and utility management and spend management capabilities that collectively enable our customers to manage 
the stages of the renter life cycle. Each of our solutions categories includes multiple product centers that provide distinct 
capabilities and can be licensed separately or as a bundled package. Each product center is integrated with a central repository 
of prospect, renter and property data. In addition, our open architecture allows third-party applications to access our solutions 
using our RealPage Exchange platform.

We offer different versions of our platform for different types of properties. For example, our platform supports the 

specific and distinct requirements of:

•  conventional single family properties (four units or less);

•  conventional multifamily properties (five or more units);

•  affordable Housing and Urban Development, or HUD, properties;

•  affordable tax credit properties;

• 

rural housing properties;

•  privatized military housing;

•  commercial;

•  student housing; 

•  senior living; and

•  vacation rentals.

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Property Management

Our property management solutions are typically referred to as ERP systems. These solutions manage core property 
management business processes, including leasing, accounting, budgeting, purchasing, facilities management, document 
management, and support and advisory services, and include a central database of prospect, applicant, renter and property 
information that is accessible in real time by our other solutions. Our property management solutions also interface with most 
popular general ledger accounting systems through our RealPage Exchange platform. This makes it possible for customers to 
deploy our solutions using our accounting system or a third-party accounting system. The property management solution 
category consists of five primary solutions: OneSite, Propertyware, Kigo, Spend Management Solutions and The RealPage 
Cloud.

OneSite

OneSite is our flagship on demand property management solution for multifamily properties. OneSite is also tailored to 

the specific needs of different property types (conventional multifamily, affordable properties, rural housing, privatized military 
housing, senior housing, student housing, and commercial). OneSite offers functionality that generates lease documents, posts 
financial transactions to the renter ledger, records back-office accounting entries, manages service requests, measures acuity of 
senior residents, enables senior community management, manages procurement activities, enables property-specific budgeting 
and measures actual property performance to budget.

Propertyware

Propertyware is our on demand property management system for single family properties and small, centrally managed 
multifamily properties. Propertyware functionality includes accounting, maintenance and work order management, marketing 
spend management and portal services. In addition, we offer our screening, renter’s insurance and payment solutions through 
our Propertyware brand to single family and small centrally managed multifamily properties.

Kigo

Kigo is our on demand vacation rental property management system. Kigo offers solutions for vacation rental property 

management that include vacation rental calendars, scheduling, reservations, accounting, channel management, website design, 
payment processing and other tasks to aid the management of leads, revenue, resources and lodging calendars.

Spend Management Solutions

Our spend management solutions enable property owners and managers to better control costs. Spend management 
functionality includes purchase order automation, automated approval workflows including mobile approvals, eProcurement 
solutions and services leveraging our volume to negotiate vendor discounts, budget/spend limit controls, centralized expense 
reporting, invoice management, bid management for capital projects and automated vendor compliance tools.

The RealPage Cloud

The RealPage Cloud leverages our robust application infrastructure to allow property owners and managers to outsource 
portions of their IT operations. The platform offers functionality to property owners and managers that reduces IT complexity, 
lowers the total cost of ownership for technology, improves security, improves performance and increases scalability.

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Leasing and Marketing

Leasing and marketing solutions are aimed at optimizing marketing spend and the leasing process. These solutions 

manage core leasing and marketing processes, including, websites, paid lead generation, organic lead generation, lead 
management, automated lead closure, lead analytics, real-time unit availability, automated online apartment leasing and 
applicant screening. The leasing and marketing solutions category consists of seven primary solutions: Online Leasing, Contact 
Center, LeaseStar Platform, LeaseStar Marketing Management, MyNewPlace, Senior Marketing Management and Renter 
Screening.

Online Leasing

Online leasing is our on demand leasing platform. Among other functions, the platform enables property owners and 
managers to utilize transaction widgets to allow renters to confirm unit availability, generate a price quote, apply for residency 
and fully execute a lease, all online.

Contact Center

Contact center is our on demand lead closure platform. Contact center functionality includes call/email/chat routing 

technology, call tracking, lead management and remote agent staffing on a permanent or overflow basis to follow up on 
prospective renter leads. In addition, during 2014, we entered into a partnership with the Zillow Rental Network, which 
includes Zillow.com, Yahoo! and HotPads, among others. As part of the partnership, Zillow will offer the RealPage Live Agent 
Service to all multifamily marketers that use their services. The RealPage Live Agent Service leverages contact center 
functionality.

LeaseStar Platform

LeaseStar platform is an on demand organic lead generation platform. LeaseStar platform functionality includes 

syndication tools to ensure consistency across multiple marketing channels, classified directory campaign services, renter social 
referrals, reputation management, surveys, real-time reporting and enhanced lead management.

LeaseStar Marketing Management

LeaseStar marketing management is an on demand organic lead generation platform. LeaseStar marketing management 

functionality includes property web site design, search engine optimized content (high resolution photography, video tours, 
animated tours, 3D floor plans and interactive site maps), mobile applications, integration with online leasing and enhanced 
search engine optimization, or search engine optimization ("SEO") services, to drive traffic and lead quality.

MyNewPlace

MyNewPlace is a paid lead generation platform and Internet Listing Service that helps renters find rental housing options 

utilizing functionality including enhanced photography, 3D floor plans, SEO enhanced descriptions and neighborhood 
information. As part of our partnership with the Zillow Rental Network, multifamily and senior rental professionals who market 
their listings on Zillow will have the option to have their listing appear on MyNewPlace.com.

Senior Marketing Management

Senior marketing management is our on demand senior marketing platform. The platform utilizes functionality including 

paid lead generation, organic lead generation, lead management, contact center services and a placement network of care 
advisers powered by SeniorLiving.Net, OurParents.com and affiliated websites.

Renter Screening

Renter screening is part of our risk mitigation platform to reduce rental payment delinquency. Renter screening utilizes a 

large, proprietary database of on demand renter rental payment history to evaluate an applicant’s credit profile. Additional 
functionality includes criminal background checks and eviction history from accessing databases in real-time that are 
aggregated by third-party data providers. In addition, certain functionality enables owners and managers to optimize credit 
thresholds based on occupancy levels to adjust deposit and rent amounts based on the default risk of the renter in a yield neutral 
manner.

Resident Services 

Resident services solutions provide a platform to optimize the management of current renters. These solutions manage 
core renter management business processes including, utility billing; renter payment processing, service requests, and lease 
renewals; renter’s insurance; and consulting and advisory services. The resident services solutions category consists of six 
primary solutions: Utility Management, Payments, Resident Portal, Contact Center Maintenance, Indatus and Renter’s 
Insurance.

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Utility Management

Utility management is our on demand billing and utility management platform provided through our subsidiary Velocity 
Utility Solutions LLC. The platform offers functionality that includes automated convergent billing, utility invoice processing, 
utility cost management, automated energy recovery and infrastructure services (managing community energy, media, data and 
telecom).

Payments

Payments is our on demand payment processing platform. Payments includes functionality to enable electronic collection 

of rent and other payments. Provided through our RealPage Payments subsidiaries, the platform provides for processing of 
multiple payment types including check, money order, automated clearing house ("ACH"), debit cards and credit cards.

Resident Portal

Resident portal is our on demand platform for renter and community management. Resident portal functionality includes 
online community facilitation (between multifamily property managers, local vendors and other renters), services request status 
and renter lease renewals.

Contact Center Maintenance

Contact center maintenance is our on demand platform for service request management utilizing the contact center. 
Functionality from the platform includes service call/email/chat routing technology, service request tracking and remote agent 
staffing on a permanent or overflow basis to optimize the service request process.

Indatus

Indatus is our on demand platform that provides automated answering services and other features that enhance the ability 

of managers of multifamily properties to communicate with their residents.

Renter’s Insurance

Renter’s insurance is part of our risk mitigation platform to reduce liability and property damage risk. The platform offers 

liability and content protection renter’s insurance provided through our subsidiary Multifamily Internet Ventures, LLC. 
Liability policies protect property owners and managers against financial loss due to renter-caused damage, while content 
protection provides additional coverage for a renter’s personal belongings in the event of loss.

Asset Optimization

Asset optimization solutions are aimed at optimizing property financial and operational performance. These solutions 
manage core asset management and business intelligence processes, including real-time yield management, revenue growth 
forecasting, key variable sensitivity forecasting and operating metric benchmarking. The asset optimization solutions category 
consists of two primary solutions: Yield Management and Business Intelligence.

Yield Management

YieldStar is our on demand yield management platform. The platform includes real-time statistical models leveraging a 

repository of data to calculate optimal rent for each rental unit, pricing management advisory services and the MPF market 
research database.

Business Intelligence

Business intelligence is our on demand business intelligence platform designed to enable property owners and managers 

to outperform their peers. Business intelligence functionality includes easy-to-use customized internal reporting, at any 
aggregation and time horizon that can leverage operational, financial and marketing data simultaneously. In addition, the 
platform includes robust peer benchmarking leveraging a large repository of data, economic tools for revenue forecasting and 
key operating variable forecasting.

Professional services 

We have developed repeatable, cost-effective consulting and implementation services to assist our customers in taking 

advantage of the capabilities enabled by our platform. Our consulting and implementation methodology leverages the nature of 
our on demand software architecture, the industry-specific expertise of our professional services employees and the design of 
our platform to simplify and expedite the implementation process. Our consulting and implementation services include project 
and application management procedures, business process evaluation, business model development and data conversion. Our 
consulting teams work closely with customers to facilitate the smooth transition and operation of our solutions.

9

We also offer a variety of training programs for training administrators and onsite property managers on the use of our 

solutions and on current issues in the property management industry. Training options include regularly hosted classroom and 
online instruction (through our online learning courseware) as well as online seminars, or webinars. We also enable our 
customers to integrate their own training content with our content to deliver an integrated and customized training program for 
their on-site property managers.

On Demand Delivery Infrastructure

Our IT infrastructure operates over four redundant 10 GBPS dedicated fiber links connecting data centers containing 

hundreds of servers and multiple storage area networks. This architecture makes it possible to expand the data center 
incrementally with little or no disruption as more users or additional applications are added. With more than 7,300 virtual 
servers, 630 physical servers and approximately 4.4 petabytes of data storage, we leverage this infrastructure and large 
repository of renter data to power our platform of solutions.

Our infrastructure is based on an open architecture that enables third-party applications to access OneSite and other 
hosted applications through our RealPage Exchange platform that provides access to more than 100 different public and private 
web services and XML gateways that are used to import and export data through third-party application program interfaces, or 
APIs, and process hundreds of thousands of transactions per day. RealPage Exchange also interfaces with third-party property 
management systems as well as our platform solutions.

In addition, our system is designed to replicate data into a Universal Data Store, or UDS, each day. Access to UDS is 

enabled through an access layer called UDS Direct, which enables customers to build portfolio reports, dashboards and alerts 
using any Open Database Connectivity or Java Database Connectivity compliant report writer tool such as Microsoft Excel, 
Microsoft Access, Microsoft SQL Server Reporting Service or Crystal Reports. UDS is also transmitted to a number of our 
larger customers each night to feed portfolio reporting systems that they have built internally.

As of December 31, 2015, we employed approximately 130 employees who were responsible for maintaining data 

security, integrity, availability, performance and business continuity in our cloud computing facilities. We annually obtain a 
SSAE 16 SOC 1 audit on a specified set of internal controls. Certain customers conduct separate business continuity audits of 
their own.

In addition to our production data centers, we manage a separate development and quality assurance testing facility used 

to control the pre-production testing required before each new release of our on demand software. We typically deploy new 
releases of the software underlying our on demand software solutions on a monthly or quarterly schedule depending on the 
solution.

Product Support

We offer product support services that provide our customers with assistance from our product support professionals by 

phone or email in resolving issues with our solutions. We offer three product support options: Standard, Platinum, and 
Advanced User Line. The Standard option includes product support during business hours. The Platinum option includes the 
features of the Standard option plus emergency product support on Saturdays and a designated senior product support liaison. 
The Advanced User Line is available for direct access to a senior product subject matter expert for advanced user support. We 
also sponsor the RealPage User Group to facilitate communications between us and our community of users. The RealPage 
User Group is governed by a steering committee of our customers, which consists of two elected positions and subcommittee 
chairs, each representing a RealPage product center or group of product centers.

Product Development

We devote a substantial portion of our resources to developing new solutions and enhancing existing solutions, 
conducting product testing and quality assurance testing, improving core technology and strengthening our technological 
expertise in the rental housing industry. We typically deploy new releases of the software underlying our on demand software 
solutions on a monthly or quarterly schedule depending on the solution. As of December 31, 2015, our product development 
group consisted of approximately 350 employees in the United States and 460 employees located in India, Canada, Spain and 
the Philippines. Product development expense totaled $68.8 million, $64.4 million and $50.6 million for 2015, 2014, and 2013, 
respectively.

Sales and Marketing

We sell our rental housing software and services through our direct sales organization. As of December 31, 2015, we 

employed approximately 440 sales representatives. We organize our sales force by geographic region, size of our prospective 
customers and property type. This focus provides a higher level of service and understanding of our customers’ unique needs. 
Our typical sales cycle with a prospective customer begins with the generation of a sales lead through Internet marketing, email 
campaigns, telemarketing efforts, trade shows or other means of referral. The sales lead is followed by an assessment of the 
prospective customer’s requirements, sales presentations and product demonstrations. Our sales cycle can vary substantially 

10

from customer to customer, but typically requires three to six months for larger customers and one to six weeks for smaller 
customers.

We sell our vacation rental software and services utilizing a high velocity sales model to drive recurring revenues. The 

concept of high velocity is centered on the specialization of sales roles. In our model, we have three specialized roles: lead 
generators, appointment setters and account executives. The traditional sales model requires that sales representatives be 
proficient in each of these core competencies. By dividing the sales process into three distinct roles and specifically targeting 
resources toward each role, we optimize the movement of prospective customers into and through the sales funnel. This 
strategy is designed to drive teamwork and collaboration. Most importantly, it allows new hires to contribute quickly.

Our vacation sales team is an inside selling organization with offices in Dallas, Texas and Barcelona, Spain. Our Dallas 
team serves North America, Canada and portions of South America. Our Barcelona team serves Europe, Central America and 
the Asia Pacific, including Australia. Our vacation rental solution sales cycle can vary from customer to customer, but typically 
requires two to three months for larger customers and one to four weeks for smaller customers.

In addition to new customer sales, we sell additional solutions and consulting services to our existing customers to help 
them more efficiently and effectively manage their properties as the rental housing market evolves and competitive conditions 
change.

We generate qualified customer leads, accelerate sales opportunities and build brand awareness through our marketing 

programs. Our marketing programs target property management company executives, technology professionals and senior 
business leaders. Our marketing team focuses on the unique needs of customers within our target markets. Our marketing 
programs include the following activities:

• 

field marketing events for customers and prospects;

•  participation in, and sponsorship of, user conferences, trade shows and industry events;

•  customer programs, including customer user meetings and our online customer community;

•  online marketing activities, including online advertising and search engine optimization, email campaigns, web 
campaigns, white papers, free product trials and demos, webcasts, case studies and the use of social media, 
including blogging, Facebook, LinkedIn and Twitter;

•  public relations;

•  use of our website to provide product and company information, as well as learning opportunities for potential 

customers; and

•  ongoing consumer email marketing campaigns that drive adoption of transactional products such as online payments 

and renter's insurance by residents on behalf of our property management customers.

We host an annual user conference where customers both participate in and lead various types of sessions and planned 

discussions designed to help accelerate business performance through the use of our integrated platform of solutions. The 
conference features a variety of customer speakers, panelists and presentations focused on businesses of all sizes. The event 
also brings together our customers, technology vendors, service providers and other key participants in the rental housing 
industry to exchange ideas and best practices for improving business performance. Attendees gain insight into our product plans 
and participate in interactive sessions that give them the opportunity to provide input into new features and functionality.

Strategic Relationships

We maintain relationships with a variety of technology vendors and service providers to enhance the capabilities of our 
integrated platform of solutions. This approach allows us to expand our platform and customer base and to enter new markets. 
We have established the following types of strategic relationships:

Technology Vendors

We have relationships with a number of leading technology companies whose products we integrate into our platform or 
offer to complement our solutions. The cooperative relationships with our software and hardware technology partners allow us 
to build, optimize and deliver a broad range of solutions to our customers.

Service Providers

We have relationships with a number of service providers that offer complementary services that integrate into our 
platform and address key requirements of rental property owners and managers, including credit card and ACH services, 
transaction processing capabilities and insurance underwriting services.

11

Customers

We are committed to developing long-term customer relationships and working closely with our customers to configure 

our solutions to meet the evolving needs of the rental housing and vacation rental industries. Our customers include REITs, 
leading property management companies, fee managers, regionally based owner operators, vacation property owners and 
service providers. As of December 31, 2015, we had over 11,900 customers who used one or more of our on demand software 
solutions to help manage the operations of approximately 10.6 million rental housing and vacation rental units. Our customers 
include each of the ten largest multifamily property management companies in the United States, ranked as of January 1, 2015 
by the National Multifamily Housing Council, based on number of units managed. For the years ended December 31, 2015, 
2014 and 2013, no one customer accounted for more than 10% of our revenue. Revenues for our largest customer were 4.6%, 
4.9% and 3.4% of total revenues for the years ended December 31, 2015, 2014, and 2013, respectively.

See Note 2 of the Notes to Consolidated Financial Statements under Item 8 of this Annual Report on Form 10-K for 
further information regarding measurement of our international revenue and location of our long-lived assets. For a discussion 
of the risks related to our foreign operations, see the risk factor entitled, “Our business is subject to the risks of international 
operations.” in Item 1A. “Risk Factors.”

Intellectual Property

We rely on a combination of copyright, trademark and trade secret laws, as well as confidentiality procedures and 
contractual restrictions, to establish and protect our proprietary rights. These laws, procedures and restrictions provide only 
limited protection. We currently have no issued patents or pending patent applications. In the future, we may file patent 
applications, but patents may not be issued with respect to these patent applications, or if patents are issued, they may not 
provide us with any competitive advantages, may not be issued in a manner that gives us the protection that we seek and may 
be successfully challenged by third-parties.

We endeavor to enter into agreements with our employees and contractors and with parties with whom we do business in 

order to limit access to and disclosure of our proprietary information. We cannot be certain that the steps we have taken will 
prevent unauthorized use or reverse engineering of our technology. Moreover, others may independently develop technologies 
that are competitive with ours or that infringe on our intellectual property. The enforcement of our intellectual property rights 
also depends on any legal actions against these infringers being successful, but these actions may not be successful, even when 
our rights have been infringed.

Furthermore, effective patent, trademark, trade dress, copyright and trade secret protection may not be available in every 

country in which our solutions are available over the Internet. In addition, the legal standards relating to the validity, 
enforceability and scope of protection of intellectual property rights are uncertain and still evolving.

Employees

As of December 31, 2015, we had approximately 4,100 employees. We consider our current relationship with our 
employees to be good. Our employees are not represented by a labor union and are not subject to a collective bargaining 
agreement.

Available Information

We maintain an Internet website under the name www.realpage.com. We make available, free of charge, on our website, 

our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to those 
reports, as soon as reasonably practicable after providing such reports to the SEC.

We file annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, proxy statements and 

other documents with the SEC under the Securities Exchange Act, as amended. The public may read and copy any materials 
that we file with the SEC at the SEC’s Public Reference Room at 100 F Street, N.E., Washington DC 20549. The public may 
obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. Also, the SEC 
maintains an Internet website that contains reports, proxy and information statements and other information regarding issuers, 
including RealPage, Inc., that file electronically with the SEC. The public can obtain any document we file with the SEC at 
www.sec.gov. Information contained on, or connected to, our website is not incorporated by reference into this Annual Report 
on Form 10-K and should not be considered part of this Annual Report on Form 10-K or any other filing that we make with the 
SEC.

12

Item 1A.

Risk Factors

Risks Related to Our Business

Our quarterly operating results have fluctuated in the past and may fluctuate in the future, which could cause our stock 
price to decline.

Our quarterly operating results may fluctuate as a result of a variety of factors, many of which are outside of our control. 

Fluctuations in our quarterly operating results may be due to a number of factors, including the risks and uncertainties 
discussed elsewhere in this filing. Some of the important factors that could cause our revenues and operating results to fluctuate 
from quarter to quarter include:

• 

• 

• 

the extent to which on demand software solutions maintain current and achieve broader market acceptance;

fluctuations in leasing activity by our customers;

increase in the number or severity of insurance claims on policies sold by us;

•  our ability to timely introduce enhancements to our existing solutions and new solutions;

•  our ability to renew the use of our on demand solutions by units managed by our existing customers and to increase 

the use of our on demand solutions for the management of units by our existing and new customers;

•  changes in our pricing policies or those of our competitors or new competitors;

•  changes in local economic, political and regulatory environments of our international operations;

• 

the variable nature of our sales and implementation cycles;

•  general economic, industry and market conditions in the rental housing industry that impact our current and 

potential customers;

• 

• 

• 

the amount and timing of our investment in research and development activities;

technical difficulties, service interruptions, data or document losses or security breaches;

Internet usage trends among consumers and the methodologies Internet search engines utilize to direct those 
consumers to websites such as our LeaseStar product family;

•  our ability to hire and retain qualified key personnel, including the rate of expansion of our sales force and IT 

department;

•  our ability to anticipate and adapt to external forces and emergence of new technologies and products;

•  our ability to enter into new markets and capture additional market share;

•  changes in the legal, regulatory or compliance environment related to the rental housing industry or the markets in 
which we operate, including without limitation fair credit reporting, payment processing, data protection and 
privacy, social media, utility billing, insurance, the Internet and e-commerce, licensing, telemarketing, electronic 
communications, the Health Insurance Portability Act of 1996 (“HIPAA”) and the Health Information Technology 
Economic and Clinical Health Act (“HITECH”);

• 

• 

the amount and timing of operating expenses and capital expenditures related to the expansion of our operations and 
infrastructure;

the timing of revenue and expenses related to recent and potential acquisitions or dispositions of businesses or 
technologies;

•  our ability to integrate acquisition operations in a cost-effective and timely manner;

• 

litigation and settlement costs, including unforeseen costs; and 

•  new accounting pronouncements and changes in accounting standards or practices, particularly any affecting the 

recognition of subscription revenue or accounting for mergers and acquisitions.

Fluctuations in our quarterly operating results or guidance that we provide may lead analysts to change their long-term 

model for valuing our common stock, cause us to face short-term liquidity issues, impact our ability to retain or attract key 
personnel or cause other unanticipated issues, all of which could cause our stock price to decline. As a result of the potential 
variations in our quarterly revenue and operating results, we believe that quarter-to-quarter and year-to-date period comparisons 
of our revenues and operating results may not be meaningful and the results of any one quarter should not be relied upon as an 
indication of future performance.

13

We have a history of operating losses and may not maintain profitability in the future.

We have not been consistently profitable on a quarterly or annual basis and may not be able to continue our revenue 
growth or increase our profitability in the future. We expect to make significant future expenditures related to the development 
and expansion of our business. As a result of increased general and administrative expenses due to the additional operational 
and reporting costs associated with being a public company, we need to generate and sustain increased revenue to achieve 
future profitability expectations. We may incur significant losses in the future for a number of reasons, including the other risks 
and uncertainties described in this filing. Additionally, we may encounter unforeseen operating expenses, difficulties, 
complications, delays and other unknown factors that may result in losses in future periods. If these losses exceed our 
expectations or our growth expectations are not met in future periods, our financial performance will be affected adversely.

If we are unable to manage the growth of our diverse and complex operations, our financial performance may suffer.

The growth in the size, dispersed geographic locations, complexity and diversity of our business and the expansion of our 

product lines and customer base has placed, and our anticipated growth may continue to place, a significant strain on our 
managerial, administrative, operational, financial and other resources. We increased our number of employees from 
approximately 900 as of December 31, 2008 to approximately 4,100 as of December 31, 2015. We increased our number of on 
demand customers from approximately 2,700 as of December 31, 2008 to approximately 11,900 as of December 31, 2015. In 
addition, we have grown and expect to continue to grow through acquisitions. Our ability to effectively manage our anticipated 
future growth will depend on, among other things, the following:

•  successfully supporting and maintaining a broad range of current and emerging solutions;

• 

identifying suitable acquisition targets and efficiently managing the closing of acquisitions and the integration of the 
targets into our operations;

•  maintaining continuity in our senior management and key personnel;

•  attracting, retaining, training and motivating our employees, particularly technical, customer service and sales 

personnel;

•  enhancing our financial and accounting systems and controls;

•  enhancing our information technology infrastructure, processes and controls;

•  successfully completing system upgrades and enhancements; and

•  managing expanded operations in geographically dispersed locations.

If we do not manage the size, complexity and diverse nature of our business effectively, we could experience product 

performance issues, delayed software releases and longer response times for assisting our customers with implementation of 
our solutions and could lack adequate resources to support our customers on an ongoing basis, any of which could adversely 
affect our reputation in the market and our ability to generate revenue from new or existing customers.

The nature of our platform is complex and highly integrated, and if we fail to successfully manage releases or integrate new 
solutions, it could harm our revenues, operating income and reputation.

We manage a complex platform of solutions that consists of our property management solutions, integrated software-

enabled value-added services and web-based advertising and lease generation services. Many of our solutions include a large 
number of product centers that are highly integrated and require interoperability with other RealPage products, as well as 
products and services of third-party service providers. Additionally, we typically deploy new releases of the software 
underlying our on demand software solutions on a bi-weekly, monthly or quarterly schedule, depending on the solution. Due to 
this complexity and the condensed development cycles under which we operate, we may experience errors in our software, 
corruption or loss of our data or unexpected performance issues from time to time. For example, our solutions may face 
interoperability difficulties with software operating systems or programs being used by our customers, or new releases, 
upgrades, fixes or the integration of acquired technologies may have unanticipated consequences on the operation and 
performance of our other solutions. If we encounter integration challenges or discover errors in our solutions late in our 
development cycle, it may cause us to delay our launch dates. Any major integration or interoperability issues or launch delays 
could have a material adverse effect on our revenues, operating income and reputation.

Our business depends substantially on the renewal of our products and services for on demand units managed by our 
customers and the increase in the use of our on demand products and services for on demand units.

With the exception of some of our LeaseStar and Propertyware solutions, which are typically month-to-month, we 

generally license our solutions pursuant to customer agreements with a term of one year or longer. The pricing of the 
agreements is typically based on a price per unit basis. Our customers have no obligation to renew these agreements after their 
term expires, or to renew these agreements at the same or higher annual contract value. In addition, under specific 
circumstances, our customers have the right to cancel their customer agreements before they expire, for example, in the event 

14

of an uncured breach by us, or in some circumstances, upon the sale or transfer of a customer property, by giving 30 days’ 
notice or paying a cancellation fee. In addition, customers often purchase a higher level of professional services in the initial 
term than they do in renewal terms to ensure successful activation. As a result, our ability to grow is dependent in part on 
customers purchasing additional solutions or professional services for their on demand units after the initial term of their 
customer agreement. Though we maintain and analyze historical data with respect to rates of customer renewals, upgrades and 
expansions, those rates may not accurately predict future trends in renewal of on demand units. Our customers’ on demand unit 
renewal rates may decline or fluctuate for a number of reasons, including, but not limited to, their level of satisfaction with our 
solutions, our pricing, our competitors’ pricing, reductions in our customers’ spending levels or reductions in the number of on 
demand units managed by our customers. If our customers cancel or amend their agreements with us during their term, do not 
renew their agreements, renew on less favorable terms or do not purchase additional solutions or professional services in 
renewal periods, our revenue may grow more slowly than expected or decline and our profitability may be harmed.

Additionally, we have experienced, and expect to continue to experience, some level of on demand unit attrition as 

properties are sold and the new owners and managers of properties previously owned or managed by our customers do not 
continue to use our solutions. We cannot predict the amount of on demand unit turnover we will experience in the future. 
However, we have experienced higher rates of on demand unit attrition with our Propertyware property management system, 
primarily because it serves smaller properties than our OneSite property management system, and we may experience higher 
levels of on demand unit attrition to the extent Propertyware grows as a percentage of our revenues. If we experience increased 
on demand unit turnover, our financial performance and operating results could be adversely affected.

On demand revenue that is derived from products that help owners and managers lease and market apartments, such as 

certain products in LeaseStar and LeasingDesk, may decrease as occupancy rates rise. We have also experienced, and expect to 
continue to experience, some number of consolidations of our customers with other parties. If one of our customers 
consolidates with a party who is not a customer, our customer may decide not to continue to use our solutions for its on demand 
units. In addition, if one of our customers is consolidated with another customer, the acquiring customer may have negotiated 
lower prices for our solutions or may use fewer of our solutions than the acquired customer. In each case, the consolidated 
entity may attempt to negotiate lower prices for using our solutions as a result of the entity’s increased size. These 
consolidations may cause us to lose on demand units or require us to reduce prices as a result of enhanced customer leverage, 
which could cause our financial performance and operating results to be adversely affected.

Historically, our on demand units managed by our customers have renewed at a rate of 96.6% based on an average of the 

last two years ending December 31, 2015.

Because we recognize subscription revenue over the term of the applicable customer agreement, a decline in subscription 
renewals or new service agreements may not be reflected immediately in our operating results.

We generally recognize revenue from customers ratably over the terms of their customer agreements which, with the 
exception of our month-to-month advertising, lease generation and Propertyware agreements, are typically one year. As a 
result, much of the revenue we report in each quarter is deferred revenue from customer agreements entered into during 
previous quarters. Consequently, a decline in new or renewed customer agreements in any one quarter will not be fully 
reflected in our revenue or our results of operations until future periods. Accordingly, this revenue recognition model also 
makes it difficult for us to rapidly increase our revenue through additional sales in any period, as revenue from new customers 
must be recognized over the applicable subscription term.

We may not be able to continue to add new customers and retain and increase sales to our existing customers, which could 
adversely affect our operating results.

Our revenue growth is dependent on our ability to continually attract new customers while retaining and expanding our 

service offerings to existing customers. Growth in the demand for our solutions may be inhibited and we may be unable to 
sustain growth in our sales for a number of reasons, including, but not limited to:

•  our failure to develop new or additional solutions;

•  our inability to market our solutions in a cost-effective manner to new customers or in new vertical or geographic 

markets;

•  our inability to expand our sales to existing customers;

• 

the inability of our LeaseStar product family to grow traffic to its websites, resulting in lower levels of lead and 
lease/move-in traffic to customers;

•  our inability to build and promote our brand; and

•  perceived or actual security, integrity, reliability, quality or compatibility problems with our solutions.

A substantial amount of our past revenue growth was derived from purchases of upgrades and additional solutions by 

existing customers. Our costs associated with increasing revenue from existing customers are generally lower than costs 

15

associated with generating revenue from new customers. Therefore, a reduction in the rate of revenue increase from our 
existing customers, even if offset by an increase in revenue from new customers, could reduce our profitability and have a 
material adverse effect on our operating results.

If we are not able to integrate past or future acquisitions successfully, our operating results and prospects could be harmed.

We have acquired new technology and domain expertise through multiple acquisitions, including our most recent 

acquisitions involving Bookt, LLC in January 2014; Virtual Maintenance Manager LLC in March 2014; Notivus Multi-Family, 
LLC in May 2014; Kigo, Inc. in June 2014; and ICIM Corporation and VRX in June 2015. We expect to continue making 
acquisitions. The success of our future acquisition strategy will depend on our ability to identify, negotiate, complete and 
integrate acquisitions. Acquisitions are inherently risky, and any acquisitions we complete may not be successful. Any 
acquisitions we pursue would involve numerous risks, including the following:

•  difficulties in integrating and managing the operations and technologies of the companies we acquire;

•  diversion of our management’s attention from normal daily operations of our business;

•  our inability to maintain the customers, the key employees, the key business relationships and the reputations of the 

businesses we acquire;

•  our inability to generate sufficient revenue from acquisitions to offset our increased expenses associated with 

acquisitions;

•  difficulties in predicting or achieving the synergies between acquired businesses and our own businesses;

•  our responsibility for the liabilities of the businesses we acquire, including, without limitation, liabilities arising out 
of their failure to maintain effective data security, data integrity, disaster recovery and privacy controls prior to the 
acquisition, or their infringement or alleged infringement of third-party intellectual property, contract or data access 
rights prior to the acquisition;

•  difficulties in complying with new markets or regulatory standards to which we were not previously subject;

•  delays in our ability to implement internal standards, controls, procedures and policies in the businesses we acquire; 

and

•  adverse effects of acquisition activity on the key performance indicators we use to monitor our performance as a 

business.

Our current acquisition strategy includes the acquisition of companies that offer property management systems or other 
systems that may not inter-operate with our software-enabled value-added services. In order to integrate and fully realize the 
benefits of such acquisitions, we expect to build application interfaces that enable such customers to use a wide range of our 
solutions while they continue to use their legacy management systems. In addition, over time we expect to migrate each 
acquired company’s customers to our on demand property management solutions to retain them as customers and to be in a 
position to offer them our solutions on a cost-effective basis. These efforts may be unsuccessful or entail costs that result in 
losses or reduced profitability.

Unanticipated events and circumstances occurring in future periods may affect the realizability of our intangible assets 

recognized through acquisitions. The events and circumstances that we consider include significant under-performance relative 
to projected future operating results and significant changes in our overall business or product strategies. These events and 
circumstances may cause us to revise our estimates and assumptions used in analyzing the value of our other intangible assets 
with indefinite lives, and any such revision could result in a non-cash impairment charge that could have a material impact on 
our financial results.

We may be unable to secure the equity or debt funding necessary to finance future acquisitions on terms that are 
acceptable to us, or at all. If we finance acquisitions by issuing equity or convertible debt securities, our existing stockholders 
will likely experience ownership dilution, and if we finance future acquisitions with debt funding, we will incur interest 
expense and may have to comply with additional financing covenants or secure that debt obligation with our assets.

If we are unable to successfully develop or acquire and sell enhancements and new solutions, our revenue growth will be 
harmed and we may not be able to meet profitability expectations.

The industry in which we operate is characterized by rapidly changing customer requirements, technological 
developments and evolving industry standards. Our ability to attract new customers and increase revenue from existing 
customers will depend in large part on our ability to successfully develop, bring to market and sell enhancements to our 
existing solutions and new solutions that effectively respond to the rapid changes in our industry. Any enhancements or new 
solutions that we develop or acquire may not be introduced to the market in a timely or cost-effective manner and may not 
achieve the broad market acceptance necessary to generate the revenue required to offset the operating expenses and capital 
expenditures related to development or acquisition. If we are unable to timely develop or acquire and sell enhancements and 

16

new solutions that keep pace with the rapid changes in our industry, our revenue will not grow as expected and we may not be 
able to maintain or meet profitability expectations.

We derive a substantial portion of our revenue from a limited number of our solutions and failure to maintain demand for 
these solutions and increase demand for our other solutions could negatively affect our operating results.

Historically, a majority of our revenue was derived from sales of our OneSite property management system and our 
LeasingDesk software-enabled value-added service. If we suffer performance issues with these solutions or if we are unable to 
develop enhancements necessary to maintain demand for these solutions or to diversify our revenue base by increasing demand 
for our other solutions, our operating results could be negatively impacted. 

We use a small number of data centers to deliver our solutions. Any disruption of service at our data centers or other 
facilities could interrupt or delay our customers’ access to our solutions, which could harm our operating results.

The ability of our customers to access our service is critical to our business. We host our products and services, support 

our operations and service our customers primarily from our data centers in the Dallas, Texas area.

We may fail to provide such service as a result of numerous factors, many of which are beyond our control, including, 

without limitation: mechanical failure, power outage, human error, physical or electronic security breaches, war, terrorism and 
related conflicts or similar events worldwide, fire, earthquake, hurricane, flood and other natural disasters, sabotage and 
vandalism. We attempt to mitigate these risks at our Texas-based data centers or other facilities through various business 
continuity efforts, including: redundant infrastructure, 24 x 7 x 365 system activity monitoring, backup and recovery 
procedures, use of a secure off-site storage facility for backup media, separate test systems and rotation of management and 
system security measures, but our precautions may not protect against all potential problems. Disaster recovery procedures are 
in place to facilitate the recovery of our operations, products and services within the stated service level goals. Our secondary 
data center is equipped with physical space, power, storage and networking infrastructure and Internet connectivity to support 
the solutions we provide in the event of the interruption of services at our primary data center. Even with this secondary data 
center, however, our operations would be interrupted during the transition process should our primary data center experience a 
failure. Moreover, both our primary and secondary data centers are located in the greater metropolitan Dallas area. As a result, 
any regional disaster could affect both data centers and result in a material disruption of our services. Furthermore, these 
business continuity efforts do not support our data centers outside of Texas or any centers operated by third-party providers.

Problems at one or more of our data centers, whether or not within our control, could result in service disruptions or 

delays or loss or corruption of data or documents. This could damage our reputation, cause us to issue credits to customers, 
subject us to potential liability or costs related to defending against claims, or cause customers to terminate or elect not to 
renew their agreements, any of which could negatively impact our revenues and harm our operating results. 

Interruptions or delays in service from our third-party data center providers could impair our ability to deliver certain of our 
products to our customers, resulting in customer dissatisfaction, damage to our reputation, loss of customers, limited growth 
and reduction in revenue.

Some of our products and services derived from recent acquisitions are hosted and supported from data centers in other 

geographic locations within the continental United States and Europe, many of which are operated by third-party providers. 
Unless and until these acquired products and services are migrated to our Texas-based data centers, we will not have sole 
control over the operations of all data center facilities used in our business. Our operations depend, in part, on our third-party 
data center providers’ abilities to protect these facilities against damage or interruption from natural disasters, power or 
telecommunications failures, criminal acts and similar events. In the event that any of our third-party hosting or facilities 
arrangements is terminated, or if there is a lapse of service or damage to a facility, we could experience interruptions in the 
availability of our on-demand software as well as delays and additional expenses in arranging new facilities and services. 

Despite precautions taken at our controlled and third-party data centers, the occurrence of spikes in usage volume, a 
natural disaster, an act of terrorism, adverse changes in United States or foreign laws and regulations, vandalism or sabotage, a 
decision to close a third-party facility without adequate notice, or other unanticipated problems at a facility could result in 
lengthy interruptions in the availability of our on-demand software. Even with current and planned disaster recovery 
arrangements, our business could be harmed. Also, in the event of damage or interruption, our insurance policies may not 
adequately compensate us for any losses that we may incur. These factors in turn could further reduce our revenue, subject us to 
liability and cause us to issue credits or cause customers to fail to renew their subscriptions, any of which could materially 
adversely affect our business.

We provide service level commitments to our customers, and our failure to meet the stated service levels could significantly 
harm our revenue and our reputation.

Our customer agreements provide that we maintain certain service level commitments to our customers relating primarily 
to product functionality, network uptime, critical infrastructure availability and hardware replacement. For example, our service 
level agreements generally require that our solutions are available 98% of the time during coverage hours (normally 6:00 a.m. 

17

though 10:00 p.m. Central time daily) 365 days per year (other than certain permitted exceptions such as maintenance). If we 
are unable to meet the stated service level commitments, we may be contractually obligated to provide customers with refunds 
or credits. Additionally, if we fail to meet our service level commitments a specified number of times within a given time frame 
or for a specified duration, our customers may terminate their agreements with us or extend the term of their agreements at no 
additional fee. As a result, a failure to deliver services for a relatively short duration could cause us to issue credits or refunds to 
a large number of affected customers or result in the loss of customers. In addition, we cannot assure you that our customers 
will accept these credits, refunds, termination or extension rights in lieu of other legal remedies that may be available to them. 
Our failure to meet our commitments could also result in substantial customer dissatisfaction or loss. Because of the loss of 
future revenues through the issuance of credits or the loss of customers or other potential liabilities, our revenue could be 
significantly impacted if we cannot meet our service level commitments to our customers.

We face intense competitive pressures and our failure to compete successfully could harm our operating results.

The market for many of our solutions is intensely competitive, fragmented and rapidly changing. Some of these markets 
have relatively low barriers to entry. With the introduction of new technologies and market entrants, we expect competition to 
intensify in the future. Increased competition generally could result in pricing pressures, reduced sales and reduced margins. 
Often we compete to sell our solutions against existing systems that our potential customers have already made significant 
expenditures to install.

Our competitors vary depending on our product and service. In the market for accounting software we compete with Yardi 

Systems, Inc. (“Yardi”), MRI Software LLC (“MRI”), Property Solutions International, Inc. (“Property Solutions”), AMSI 
Property Management (owned by Infor Global Solutions, Inc.), Intacct Corp, NetSuite Inc., Intuit Inc., Oracle Corporation, 
PeopleSoft and JD Edwards (each owned by Oracle Corporation), SAP AG, Microsoft Corporation, AppFolio Inc. and various 
smaller providers of accounting software. High costs are typically associated with switching an organization’s accounting 
software. In the market for property management software, we face competitive pressure from Yardi and its Voyager products, 
AMSI Property Management (owned by Infor Global Solutions, Inc.), Bostonpost (owned by MRI), Jenark (owned by 
CoreLogic), Entrata (a division of Property Solutions), ResMan and MRI. In the single family market, our accounting and 
property management systems primarily compete with Yardi, AppFolio Inc., Intuit Inc., DIY Real Estate Solutions (acquired by 
Yardi), Buildium, LLC, Rent Manager (owned by London Computer Systems, Inc.), and Property Boss Solutions, LLC.

In the market for vertically-integrated cloud computing for multifamily real estate owners and property managers, our 
only substantial competition is from Yardi. We also compete with cloud computing service providers such as Amazon.com Inc., 
Rackspace Hosting Inc., International Business Machines Corp. and many others.

We offer a number of software-enabled value-added services that compete with a disparate and large group of 

competitors. In the applicant screening market, our principal competitors are LexisNexis (a subsidiary of Reed Elsevier Group 
plc), CoreLogic, Inc. (formerly First Advantage Corporation, an affiliate of The First American Corporation), Property 
Solutions, TransUnion Rental Screening Solutions, Inc. (a subsidiary of TransUnion LLC), Resident Check Inc., Yardi, On-
Site.com and many other smaller regional and local screening companies.

In the insurance market, our principal competitors are Assurant, Inc., Bader Company, CoreLogic, Inc., Property 
Solutions, Yardi and a number of national insurance underwriters (including GEICO Corporation, The Allstate Corporation, 
State Farm Fire and Casualty Company, Farmers Insurance Exchange, Nationwide Mutual Insurance Company and United 
Services Automobile Association) that market renter's insurance. There are many smaller screening and insurance providers in 
the risk mitigation area that we encounter less frequently, but they nevertheless present a competitive presence in the market.

In the customer relationship management (“CRM”) market, we compete with providers of contact center and call tracking 

services, including LeaseHawk LLC, Yardi, Property Solutions International, Inc., and numerous regional and local contact 
centers. In addition, we compete with lead tracking solution providers, including LeaseHawk LLC, Lead Tracking Solutions 
(acquired by Yardi), Anyone Home, Inc., and Who’s Calling, Inc. In addition, we compete with content syndication providers 
VaultWare (owned by MRI) and rentbits.com, Inc. Finally, we compete with companies providing web portal services, 
including Apartments24-7.com, Inc., Ellipse Communications, Inc., Property Solutions, G5 Search Marketing, Inc., 
Spherexx.com and Yardi. Certain Internet listing services also offer websites for their customers, usually as a free value add to 
their listing service.

In the marketing and web portal services market, we compete with G5 Search Marketing, Inc., Spherexx LLC, 

ReachLocal, Inc., Property Solutions, On-Site.com, Yodle, Inc., Yardi and many local or regional advertising agencies.

In the Internet listing service market, we compete with ForRent (a division of Dominium Enterprises), Apartment Guide 

(a division of RentPath, Inc.), Rent.com (owned by RentPath, Inc.), RentPath, Inc., Apartments.com (a division of CoStar 
Group, Inc.), Apartment Finder (a division of CoStar Group, Inc.), Move, Inc., Property Solutions, Rent Café (a division of 
Yardi), Zillow (and Trulia, Inc.) and many other companies in regional areas.

18

In the Senior Living market, we compete against A Place for Mom, Inc., Care.com, Inc., Caring, Inc., Eldermark, Care 
Patrol Franchise Systems, LLC, Yardi, Aging with Grace, LLC, SeniorHousingNet.com (owned by Move, Inc.), G5 Search 
Marketing Inc., SeniorHomes.com (owned by Moseo, Corp.), The Right Click LLC, ALMSA Corporation and many other 
regionally focused companies.

In the utility billing and energy management market, we compete at a national level with American Utility Management, 

Inc., Conservice, LLC, Yardi (following its acquisitions of ista North America and Energy Billing Systems, Inc.), Property 
Solutions, Ocius LLC, NWP Services Corporation and Minol USA, L.P. Many other smaller utility billing companies compete 
for smaller rental properties or in regional areas.

In the revenue management market, we compete with Property Solutions, The Rainmaker Group, Inc. and Yardi.

In the market for multifamily housing market research, we compete with Reis, Inc., Axiometrics, Inc., Pierce-Eislen, Inc. 

(owned by Yardi), CoStar Group, Inc. and Portfolio Research, Inc.

In the spend management market, we compete with Yardi, AvidXchange, Inc., Nexus Systems, Inc., Ariba, Inc., Oracle 

Corporation, Buyers Access LLC, PAS Purchasing Solutions and ESS Technologies LLC.

In the payment processing market, we compete with Chase Paymentech Solutions, LLC (a subsidiary of JPMorgan 
Chase & Co.), First Data Corporation, Fiserv, Inc., MoneyGram International, Inc., NWP Services Corporation, On-Site.com, 
Property Solutions, PayLease LLC, RentPayment.com (a subsidiary of Yapstone, Inc.), Yardi, a number of national banking 
institutions and those that take payments directly from tenants.

In the affordable housing compliance and audit services market, we compete with Zeffert and Associates, Inc., Preferred 

Compliance Solutions, Inc., Spectrum Enterprises, Inc. and many other smaller local and regional compliance and audit 
services.

In the vacation rental market, we compete with LiveRez, Inc., HomeAway Software, Inc., and many other smaller local 

and regional companies.

In addition, many of our existing or potential customers have developed or may develop their own solutions that may be 

competitive with our solutions. We also may face competition for potential acquisition targets from our competitors who are 
seeking to expand their offerings.

With respect to all of our competitors, we compete based on a number of factors, including total cost of ownership, level 

of integration with property management systems, ease of implementation, product functionality and scope, performance, 
security, scalability and reliability of service, brand and reputation, sales and marketing capabilities and financial resources. 
Some of our existing competitors and new market entrants may enjoy substantial competitive advantages, such as greater name 
recognition, longer operating histories, larger installed customer bases and larger sales and marketing budgets, as well as 
greater financial, technical and other resources. In addition, any number of our existing competitors or new market entrants 
could combine or consolidate, or obtain new financing through public or private sources, to become a more formidable 
competitor with greater resources. As a result of such competitive advantages, our existing and future competitors may be able 
to:

•  develop superior products or services, gain greater market acceptance and expand their offerings more efficiently or 

more rapidly;

•  adapt to new or emerging technologies and changes in customer requirements more quickly;

• 

take advantage of acquisition and other opportunities more readily;

•  adopt more aggressive pricing policies and devote greater resources to the promotion of their brand and marketing 

and sales of their products and services; and

•  devote greater resources to the research and development of their products and services.

If we are not able to compete effectively, our operating results will be harmed.

We integrate our software-enabled value-added services with competitive property management software for some of our 

customers. Our application infrastructure, marketed to our customers as the RealPage Cloud, is based on an open architecture 
that enables third-party applications to access and interface with applications hosted in the RealPage Cloud through our 
RealPage Exchange platform. Likewise, through this platform our RealPage Cloud services are able to access and interface 
with other third-party applications, including third-party property management systems. We also provide services to assist in 
the implementation, training, support and hosting with respect to the integration of some of our competitors’ applications with 
our solutions. We sometimes rely on the cooperation of our competitors to implement solutions for our customers. However, 
frequently our reliance on the cooperation of our competitors can result in delays in integration. There is no assurance that our 
competitors, even if contractually obligated to do so, will continue to cooperate with us or will not prospectively alter their 
obligations to do so. We also occasionally develop interfaces between our software-enabled value-added services and 

19

competitor property management software without their cooperation or consent. There is no assurance that our competitors will 
not alter their applications in ways that inhibit or prevent integration or assert that their intellectual property rights restrict our 
ability to integrate our solutions with their applications. Moreover, regardless of merit, such interface-related activity may result 
in costly litigation.

We face competition to attract consumers to our LeaseStar product websites and mobile applications, which could impair 
our ability to continue to grow the number of users who use our websites and mobile applications, which would harm our 
business, results of operations and financial condition.

The success of our LeaseStar product family depends in part on our ability to continue to attract additional consumers to 

our websites and mobile applications. Our existing and potential competitors include companies that could devote greater 
technical and other resources than we have available, have a more accelerated time frame for deployment and leverage their 
existing user bases and proprietary technologies to provide products and services that consumers might view as superior to our 
offerings. Any of our future or existing competitors may introduce different solutions that attract consumers or provide 
solutions similar to our own but with better branding or marketing resources. If we are unable to continue to grow the number 
of consumers who use our website and mobile applications, our business, results of operations and financial condition would be 
harmed.

We operate in a business environment in which social media integration is playing a significantly increasing role. Social 
media is a new and rapidly changing industry wherein the rules and regulations related to use and disclosure of personal 
information is unclear and evolving.

The operation and marketing of multi-tenant real estate developments is likely to become more dependent upon the use of 

and integration with social media platforms as communities attempt to reach their current and target customers through social 
applications such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Google+ and other current and emerging social 
applications. The use of these applications necessarily involves the disclosure of personal information by individuals 
participating in social media, and the corresponding utilization of such personal information by our products and services via 
integration programs and data exchanges. The regulatory framework for social media privacy and security issues is currently in 
flux and is likely to remain so for the foreseeable future. Practices regarding the collection, use, storage, transmission and 
security of personal information by companies on social media platforms have recently come under increased public scrutiny as 
various government agencies and consumer groups have called for new regulation and changes in industry practices. We are 
also subject to each social media platform’s terms and conditions for use, application development and integration, which may 
be modified, restricted or otherwise changed, affecting and possibly curtailing our ability to offer products and services.

These factors, many of which are beyond our control, present a high degree of uncertainty for the future of social media 

integration. As such, there is no assurance that our participation in social media integration will be risk free, as contractual, 
statutory or other legal restrictions may be created that limit or otherwise impede our participation in or leverage of social 
media integration.

We may be unable to compete successfully against our existing or future competitors in attracting advertisers, which could 
harm our business, results of operations and financial condition.

In our LeaseStar product family, we compete to attract advertisers with media sites, including websites dedicated to 
providing real estate listings and other rental housing related services to real estate professionals and consumers, major Internet 
portals, general search engines and social media sites as well as other online companies. We also compete for a share of 
advertisers’ overall marketing budgets with traditional media such as television, magazines, newspapers and home/apartment 
guide publications, particularly with respect to advertising dollars spent at the local level by real estate professionals to 
advertise their qualifications and listings. Large companies with significant brand recognition have large numbers of direct 
sales personnel and substantial proprietary advertising inventory and web traffic, which may provide a competitive advantage. 
To compete successfully for advertisers against future and existing competitors, we must continue to invest resources in 
developing our advertising platform and proving the effectiveness and relevance of our advertising products and services. 
Pressure from competitors seeking to acquire a greater share of our advertisers’ overall marketing budget could adversely affect 
our pricing and margins, lower our revenue and increase our research and development and marketing expenses. If we are 
unable to compete successfully against our existing or future competitors, our business, financial condition or results of 
operations would be harmed.

Variability in our sales and activation cycles could result in fluctuations in our quarterly results of operations and cause our 
stock price to decline.

The sales and activation cycles for our solutions, from initial contact with a prospective customer to contract execution 
and activation, vary widely by customer and solution. We do not recognize revenue until the solution is activated. While most 
of our activations follow a set of standard procedures, a customer’s priorities may delay activation and our ability to recognize 
revenue, which could result in fluctuations in our quarterly operating results. Additionally, certain of our products are offered in 

20

suites containing multiple solutions, resulting in additional fluctuation in activations depending on each customer’s priorities 
with respect to solutions included in the suite.

Many of our customers are price sensitive, and if market dynamics require us to change our pricing model or reduce prices, 
our operating results will be harmed.

Many of our existing and potential customers are price sensitive, and recent adverse global economic conditions, as well 

as decreased leasing velocity, have contributed to increased price sensitivity in the multifamily housing market and the other 
markets that we serve. As market dynamics change, or as new and existing competitors introduce more competitive pricing or 
pricing models, we may be unable to renew our agreements with existing customers or customers of the businesses we acquire 
or attract new customers at the same price or based on the same pricing model as previously used. As a result, it is possible that 
we may be required to change our pricing model, offer price incentives or reduce our prices, which could harm our revenue, 
profitability and operating results.

If we do not effectively expand and train our sales force, we may be unable to add new customers or increase sales to our 
existing customers and our business will be harmed.

We continue to be substantially dependent on our sales force to obtain new customers and to sell additional solutions to 

our existing customers. We believe that there is significant competition for sales personnel with the skills and technical 
knowledge that we require. Our ability to achieve significant revenue growth will depend, in large part, on our success in 
recruiting, training and retaining sufficient numbers of sales personnel to support our growth. New hires require significant 
training and, in most cases, take significant time before they achieve full productivity. Our recent hires and planned hires may 
not become as productive as we expect, and we may be unable to hire or retain sufficient numbers of qualified individuals in 
the markets where we do business or plan to do business. If we are unable to hire and train sufficient numbers of effective sales 
personnel, or the sales personnel are not successful in obtaining new customers or increasing sales to our existing customer 
base, our business will be harmed.

Material defects or errors in the software we use to deliver our solutions could harm our reputation, result in significant 
costs to us and impair our ability to sell our solutions.

The software applications underlying our solutions are inherently complex and may contain material defects or errors, 

particularly when first introduced or when new versions or enhancements are released. We have, from time to time, found 
defects in the software applications underlying our solutions, and new errors in our existing solutions may be detected in the 
future. Any errors or defects that cause performance problems or service interruptions could result in:

•  a reduction in new sales or subscription renewal rates;

•  unexpected sales credits or refunds to our customers, loss of customers and other potential liabilities;

•  delays in customer payments, increasing our collection reserve and collection cycle;

•  diversion of development resources and associated costs;

•  harm to our reputation and brand; and

•  unanticipated litigation costs.

Additionally, the costs incurred in correcting defects or errors could be substantial and could adversely affect our 

operating results.

Failure to effectively manage the development, sale and support of our solutions and data processing efforts outside the 
United States could harm our business.

Our success depends, in part, on our ability to process high volumes of customer data, enhance existing solutions and 

develop new solutions rapidly and cost effectively. We currently maintain offices in Hyderabad, India and Manila, Philippines 
where we employ development and data processing personnel or conduct other business functions important to our operations. 
We believe that performing these activities in Hyderabad and Manila increases the efficiency and decreases the costs of our 
related operations. We also maintain an office in Barcelona, Spain where certain of our vacation rental product development, 
sales and support operations are based. We believe our access to a multilingual employee base enhances our ability to serve 
vacation rental property managers in non-English speaking countries. We also maintain an office in Dubai, United Arab 
Emirates. Managing and staffing international operations requires management’s attention and financial resources. The level of 
cost savings achieved by our international operations may not exceed the amount of investment and additional resources 
required to manage and operate these international operations. Additionally, if we experience difficulties as a result of political, 
social, economic or environmental instability, change in applicable law, limitations of local infrastructure or problems with our 
workforce or facilities at our or third parties’ international operations, our business could be harmed due to delays in product 
release schedules or data processing services.

21

We rely on third-party technologies and services that may be difficult to replace or that could cause errors, failures or 
disruptions of our service, any of which could harm our business.

We rely on third-party providers in connection with the delivery of our solutions. Such providers include, but are not 

limited to, computer hardware and software vendors, database and data providers and cloud hosting providers. We currently 
utilize equipment, software and services from Akami, Inc.; Avaya, Inc.; Brocade Communications Systems, Inc.; Cisco 
Systems, Inc.; Dell Inc.; EMC Corporation; Microsoft Corporation; Oracle Corporation; salesforce.com, Inc.; Amazon Web 
Services, a division of Amazon.com, Inc., as well as many other smaller providers. Our OneSite Accounting service relies on a 
software-as-a-service, or SaaS, accounting system developed and maintained by a third-party service provider. We host this 
application in our data centers and provide supplemental development resources to extend this accounting system to meet the 
unique requirements of the rental housing industry. Our shared cloud portfolio reporting service utilizes software licensed from 
IBM. We expect to utilize additional service providers as we expand our platform. Although the third-party technologies and 
services that we currently require are commercially available, such technologies and services may not continue to be available 
on commercially reasonable terms, or at all. Any loss of the right to use any of these technologies or services could result in 
delays in the provisioning of our solutions until alternative technology is either developed by us, or, if available, is identified, 
obtained and integrated, and such delays could harm our business. It also may be time consuming and costly to enter into new 
relationships. Additionally, any errors or defects in the third-party technologies we utilize or delays or interruptions in the third-
party services we rely on could result in errors, failures or disruptions of our services, which also could harm our business.

We depend upon third-party service providers for important payment processing functions. If these third-party service 
providers do not fulfill their contractual obligations or choose to discontinue their services, our business and operations 
could be disrupted and our operating results would be harmed.

We rely on several large payment processing organizations to enable us to provide payment processing services to our 
customers, including electronic funds transfers, or EFT, check services, bank card authorization, data capture, settlement and 
merchant accounting services and access to various reporting tools. These organizations include Bank of America Merchant 
Services, Bank of America, N.A., Paymentech, LLC, Fiserv, Inc., Financial Transmission Network, Inc., Jack Henry & 
Associates, Inc., JPMorgan Chase Bank, N.A. and Wells Fargo, N.A. We also rely on third-party hardware manufacturers to 
manufacture the check scanning hardware our customers utilize to process transactions. Some of these organizations and 
service providers are competitors who also directly or indirectly sell payment processing services to customers in competition 
with us. With respect to these organizations and service providers, we have significantly less control over the systems and 
processes than if we were to maintain and operate them ourselves. In some cases, functions necessary to our business are 
performed on proprietary third-party systems and software to which we have no access. We also generally do not have long-
term contracts with these organizations and service providers. Accordingly, the failure of these organizations and service 
providers to renew their contracts with us or fulfill their contractual obligations and perform satisfactorily could result in 
significant disruptions to our operations and adversely affect operating results. In addition, businesses that we have acquired, or 
may acquire in the future, typically rely on other payment processing service providers. We may encounter difficulty converting 
payment processing services from these service providers to our payment processing platform. If we are required to find an 
alternative source for performing these functions, we may have to expend significant money, time and other resources to 
develop or obtain an alternative, and if developing or obtaining an alternative is not accomplished in a timely manner and 
without significant disruption to our business, we may be unable to fulfill our responsibilities to customers or meet their 
expectations, with the attendant potential for liability claims, damage to our reputation, loss of ability to attract or maintain 
customers and reduction of our revenue or profits.

We face a number of risks in our payment processing business that could result in a reduction in our revenues and profits.

In connection with our electronic payment processing services, we process renter payments and subsequently submit 

these renter payments to our customers after varying clearing times established by RealPage. These payments are settled 
through our sponsoring clearing banks, and in the case of EFT, our Originating Depository Financial Institutions, or ODFIs. 
Currently, we rely on Bank of America, N.A., Wells Fargo, N.A. and JPMorgan Chase Bank, N.A. as our sponsoring clearing 
banks. In the future, we expect to enter into similar sponsoring clearing bank relationships with one or more other national 
banking institutions. The renter payments that we process for our customers at our sponsoring clearing banks are identified in 
our consolidated balance sheets as restricted cash and the corresponding liability for these renter payments is identified as 
customer deposits. Our electronic payment processing business and related maintenance of custodial accounts subjects us to a 
number of risks, including, but not limited to:

• 

liability for customer costs related to disputed or fraudulent transactions if those costs exceed the amount of the 
customer reserves we have during the clearing period or after renter payments have been settled to our customers;

•  electronic processing limits on the amount of custodial balances that any single ODFI, or collectively all of our 

ODFIs, will underwrite;

22

• 

• 

reliance on clearing bank sponsors, card payment processors and other service payment provider partners to process 
electronic transactions;

failure by us or our bank sponsors to adhere to applicable laws and regulatory requirements or the standards of the 
electronic payments rules and regulations and other rules and regulations that may impact the provision of electronic 
payment services;

•  continually evolving and developing laws and regulations governing payment processing and money transmission, 

the application or interpretation of which is not clear in some jurisdictions;

• 

incidences of fraud, a security breach or our failure to comply with required external audit standards; and

•  our inability to increase our fees at times when electronic payment partners or associations increase their transaction 

processing fees.

If any of these risks related to our electronic payment processing business were to materialize, our business or financial 
results could be negatively affected. Although we attempt to structure and adapt our payment processing operations to comply 
with these complex and evolving laws and regulations, our efforts may not guarantee compliance. In the event that we are 
found to be in violation of these legal requirements, we may be subject to monetary fines, cease and desist orders, mandatory 
product changes, or other penalties that could have an adverse effect on our results of operations. Additionally, with respect to 
the processing of EFTs, we are exposed to financial risk. EFTs between a renter and our customer may be returned for various 
reasons such as insufficient funds or stop payment orders. These returns are charged back to the customer by us. However, if 
we or our sponsoring clearing banks are unable to collect such amounts from the customer’s account or if the customer refuses 
or is unable to reimburse us for the chargeback, we bear the risk of loss for the amount of the transfer. While we have not 
experienced material losses resulting from chargebacks in the past, there can be no assurance that we will not experience 
significant losses from chargebacks in the future. Any increase in chargebacks not paid by our customers may adversely affect 
our financial condition and results of operations.

We entered into a Service Provider Agreement with Wells Fargo Merchant Services, LLC and Wells Fargo Bank, NA 
(“Wells Fargo”), effective January 1, 2014. Under the Service Provider Agreement, RealPage, Inc. is a registered independent 
sales organization, or ISO, of Wells Fargo. Wells Fargo will act as a merchant acquiring bank for processing RealPage client 
credit card and debit card payments (“Card Payments”), and RealPage will serve as an ISO. As an ISO, RealPage will assume 
the underwriting risk for processing Card Payments on behalf of its clients. If RealPage experiences excessive chargebacks, 
either RealPage or Wells Fargo has the authority to cease client card processing services, and such events could result in a 
material adverse effect on our revenues, operating income, and reputation.

Evolution and expansion of our payment processing business may subject us to additional regulatory requirements and 
other risks, for which failure to comply or adapt could harm our operating results. 

The evolution and expansion of our payment processing business may subject us to additional risks and regulatory 
requirements, including laws governing money transmission and payment processing/settlement services. These requirements 
vary throughout the markets in which we operate, and have increased over time as the geographic scope and complexity of our 
payments product services have expanded. While we maintain a compliance program focused on applicable laws and 
regulations throughout the payments industry, there is no guarantee that we will not be subject to fines, criminal and civil 
lawsuits or other regulatory enforcement actions in one or more jurisdictions, or be required to adjust business practices to 
accommodate future regulatory requirements.

In order to maintain flexibility in the growth and expansion of our payments operations, we have obtained money 
transmitter licenses (or their equivalents) in several states and expect to continue the license application process in additional 
jurisdictions throughout the United States as needed to accommodate new product development. Our efforts to acquire and 
maintain this licensure could result in significant management time, effort, and cost, and may still not guarantee compliance 
given the constant state of change in these regulatory frameworks. Accordingly, costs associated with changes in compliance 
requirements, regulatory audits, enforcement actions, reputational harm, or other regulatory limits on our ability to grow our 
payment processing business could adversely affect our financial results.

23

If our security measures are breached and unauthorized access is obtained to our software platform and infrastructure, or 
our customers’ or their renters’ or prospects’ data, we may incur significant liabilities, third parties may misappropriate our 
intellectual property, our solutions may be perceived as not being secure and customers may curtail or stop using our 
solutions.

Maintaining the security of our software platform and service infrastructure is of paramount importance to us and our 
customers, and we devote significant resources to this effort. Breaches of the security measures we take to protect our software 
platform and service infrastructure and our and our customers’ confidential or proprietary information that is stored on and 
transmitted through those systems could disrupt and compromise the security of our internal systems and on demand 
applications, impair our ability to provide products and services to our customers and protect the privacy of their data, 
compromise our confidential or technical business information harming our competitive position, result in theft or misuse of 
our intellectual property or otherwise adversely affect our business. 

The solutions we provide involve the collection, storage and transmission of confidential personal and proprietary 
information regarding our customers and our customers’ current and prospective renters and business partners. Specifically, we 
collect, store and transmit a variety of customer data such as demographic information and payment histories of our customers’ 
prospective and current renters and business partners. Additionally, we collect and transmit sensitive financial data such as 
credit card and bank account information. Treatment of certain types of data, such as personally identifiable information, 
protected health information and sensitive financial data may be subject to federal or state regulations requiring heightened 
privacy and security. If our data security or data integrity measures are breached or otherwise fail or prove to be inadequate for 
any reason, as a result of third-party actions or our employees’ or contractors’ errors or malfeasance or otherwise, and 
unauthorized persons obtain access to this information, or the data is otherwise compromised, we could incur significant 
liability to our customers and to their prospective or current renters or business partners, significant costs associated with 
internal regulatory investigations and litigation, or significant fines and sanctions by payment processing networks or 
governmental authorities. Any of these events or circumstances could result in damage to our reputation and material harm to 
our business.

We also rely upon our customers as users of our system to promote security of the system and the data within it, such as 
administration of customer-side access credentialing and control of customer-side display of data. On occasion, our customers 
have failed to perform these activities in such a manner as to prevent unauthorized access to data. To date, these breaches have 
not resulted in claims against us or in material harm to our business, but we cannot be certain that the failure of our customers 
in future periods to perform these activities will not result in claims against us, which could expose us to potential litigation, 
damage to our reputation and material harm to our business.

There can be no certainty that the measures we have taken to protect our software platform and service infrastructure, our 

confidential and proprietary information and the privacy and integrity of our customers’, their current or prospective renters’ 
and business partners’ data are adequate to prevent or remedy unauthorized access to our system. Because techniques used to 
obtain unauthorized access to, or to sabotage, systems change frequently and generally are not recognized until launched 
against a target, we may be unable to anticipate these techniques or to implement adequate preventive measures. Experienced 
computer programmers seeking to intrude or cause harm, or hackers, may attempt to penetrate our service infrastructure from 
time to time. Hackers may consist of sophisticated organizations, competitors, governments or individuals who launch targeted 
attacks to gain unauthorized access to our systems. A hacker who is able to penetrate our service infrastructure could 
misappropriate proprietary or confidential information or cause interruptions in our services. We might be required to expend 
significant capital and resources to protect against, or to remedy, problems caused by hackers, and we may not have a timely 
remedy against a hacker who is able to penetrate our service infrastructure. In addition to purposeful breaches, inadvertent 
actions or the transmission of computer viruses could expose us to security risks. If an actual or perceived breach of our 
security occurs or if our customers and potential customers perceive vulnerabilities, the market perception of the effectiveness 
of our security measures could be harmed, we could lose sales and customers and our business could be materially harmed.

If we are unable to cost-effectively scale or adapt our existing architecture to accommodate increased traffic, technological 
advances or changing customer requirements, our operating results could be harmed.

As we continue to increase our customer base and the number of products used by our customers to manage units, the 
number of users accessing our on demand software solutions over the Internet will continue to increase. Increased traffic could 
result in slow access speeds and response times. Since our customer agreements typically include service availability 
commitments, slow speeds or our failure to accommodate increased traffic could result in breaches of our customer agreements. 
In addition, the market for our solutions is characterized by rapid technological advances and changes in customer 
requirements. In order to accommodate increased traffic and respond to technological advances and evolving customer 
requirements, we expect that we will be required to make future investments in our network architecture. If we do not 
implement future upgrades to our network architecture cost-effectively, or if we experience prolonged delays or unforeseen 
difficulties in connection with upgrading our network architecture, our service quality may suffer and our operating results 
could be harmed.

24

Because certain solutions we provide depend on access to customer data, decreased access to this data or the failure to 
comply with the evolving laws and regulations governing privacy of data, cloud computing and cross-border data transfers, 
or the failure to address privacy concerns applicable to such data, could harm our business.

Certain of our solutions depend on our continued access to our customers’ data regarding their prospective and current 
renters, including data compiled by other third-party service providers who collect and store data on behalf of our customers. 
Federal, state and foreign governments have adopted and continue to adopt new laws and regulations addressing data privacy 
and the collection, processing, storage, transmission, use and disclosure of personal information. Such laws and regulations are 
subject to differing interpretations and may be inconsistent among jurisdictions. These and other requirements could reduce 
demand for our solutions or restrict our ability to store and process data or, in some cases, impact our ability to offer our 
services and solutions in certain locations.

In addition to government activity, privacy advocacy and other industry groups have established or may establish new 
self-regulatory standards that may place additional burdens on us. Our customers may expect us to meet voluntary certification 
or other standards established by third parties. If we are unable to maintain these certifications or meet these standards, it could 
adversely affect our ability to provide our solutions to certain customers and could harm our business.

Any restrictions on the use of or decrease in the availability of data from our customers, or other third parties that collect 

and store such data on behalf of our customers, and the costs of compliance with, and other burdens imposed by, applicable 
legislative and regulatory initiatives may limit our ability to collect, aggregate or use this data. Any limitations on our ability to 
collect, aggregate or use such data could reduce demand for certain of our solutions. Additionally, any inability to adequately 
address privacy concerns, even if unfounded, or comply with applicable privacy laws, regulations and policies, could result in 
liability to us or damage to our reputation and could inhibit sales and market acceptance of our solutions and harm our 
business.

The market for on demand software solutions in the rental housing industry continues to develop, and if it does not develop 
further or develops more slowly than we expect, our business will be harmed.

The market for on demand SaaS software solutions in the rental housing industry delivered via the Internet through a web 
browser is rapidly growing but still relatively immature compared to the market for traditional on premise software installed on 
a customer’s local personal computer or server. It is uncertain whether the on demand delivery model will achieve and sustain 
high levels of demand and market acceptance, making our business and future prospects difficult to evaluate and predict. While 
our existing customer base has widely accepted this new model, our future success will depend, to a large extent, on the 
willingness of our potential customers to choose on demand software solutions for business processes that they view as critical. 
Many of our potential customers have invested substantial effort and financial resources to integrate traditional enterprise 
software into their businesses and may be reluctant or unwilling to switch to on demand software solutions. Some businesses 
may be reluctant or unwilling to use on demand software solutions because they have concerns regarding the risks associated 
with security capabilities, reliability and availability, among other things, of the on demand delivery model. If potential 
customers do not consider on demand software solutions to be beneficial, then the market for these solutions may not further 
develop, or it may develop more slowly than we expect, either of which would adversely affect our operating results.

If use of the Internet and mobile technology, particularly with respect to online rental housing products and services, does 
not continue to increase as rapidly as we anticipate, our business could be harmed.

Our future success is substantially dependent on the continued use of the Internet and mobile technology as effective 
media of business and communication by our customers and consumers. Internet and mobile technology use may not continue 
to develop at historical rates, and consumers may not continue to use the Internet or mobile technology as media for 
information exchange or we may not keep up with the latest technology. Further, these media may not be accepted as viable 
long-term outlets for rental housing information for a number of reasons, including actual or perceived lack of security of 
information and possible disruptions of service or connectivity. If consumers begin to access rental housing information 
through other media and we fail to innovate, our business may be negatively impacted.

Economic trends that affect the rental housing market may have a negative effect on our business.

Our customers include a range of organizations whose success is intrinsically linked to the rental housing market. 
Economic trends that negatively or positively affect the rental housing market may adversely affect our business. Instability or 
downturns affecting the rental housing market may have a material adverse effect on our business, prospects, financial 
condition and results of operations by:

•  decreasing demand for leasing and marketing solutions;

• 

reducing the number of occupied sites and units on which we earn revenue;

•  preventing our customers from expanding their businesses and managing new properties;

•  causing our customers to reduce spending on our solutions;

25

•  subjecting us to increased pricing pressure in order to add new customers and retain existing customers;

•  causing our customers to switch to lower-priced solutions provided by our competitors or internally developed 

solutions;

•  delaying or preventing our collection of outstanding accounts receivable; and

•  causing payment processing losses related to an increase in customer insolvency.

In addition, economic trends that reduce the frequency of renter turnover or the quantity of new renters may reduce the 

number of rental transactions completed by our customers and may, as a result, reduce demand for our rental, leasing or 
marketing transaction specific services.

If customers and other advertisers reduce or end their advertising spending on our LeaseStar products and we are unable to 
attract new advertisers, our business would be harmed.

Some components of our LeaseStar product family depend on advertising generated through sales to real estate agents 
and brokerages, property owners and other advertisers relevant to rental housing. Our ability to attract and retain advertisers, 
and ultimately to generate advertising revenue, depends on a number of factors, including:

• 

increasing the number of consumers of our LeaseStar products and services;

•  demonstrating lead generation value to our LeaseStar customers; 

•  competing effectively for advertising dollars with other online media companies;

•  continuing to develop our advertising products and services;

•  keeping pace with changes in technology and with our competitors; and

•  offering an attractive return on investment to our advertiser customers for their advertising spending with us.

Reductions in lead generation could have a negative effect on our operating results.

We could face reductions in leads generated for our clients if third-party originators of such leads were to elect to suspend 

sending leads to us or our sources for such leads were reduced. Reductions in leads generated could reduce the value of our 
lead generation services, make it difficult for us to add new lead generation services customers, retain existing lead generation 
services customers and maintain or increase sales levels to our existing lead generation services customers and could adversely 
affect our operating results.

We may require additional capital to support business growth, and this capital might not be available.

We intend to continue to make investments to support our business growth and may require additional funds to respond to 

business challenges or opportunities, including the need to develop new solutions or enhance our existing solutions, enhance 
our operating infrastructure or acquire businesses and technologies. Accordingly, we may need to engage in equity or debt 
financings to secure additional funds. If we raise additional funds through further issuances of equity or convertible debt 
securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue could have rights, 
preferences and privileges superior to those of holders of our common stock. Debt financing secured by us in the future could 
involve additional restrictive covenants relating to our capital raising activities and other financial and operational matters, 
which may make it more difficult for us to obtain additional capital and to pursue business opportunities, including potential 
acquisitions. In addition, we may not be able to obtain additional financing on terms favorable to us, if at all. If we are unable 
to obtain adequate financing or financing on terms satisfactory to us when we require it, our ability to continue to support our 
business growth and to respond to business challenges or opportunities could be significantly limited.

Our debt obligations contain restrictions that impact our business and expose us to risks that could adversely affect our 
liquidity and financial condition.

All of our obligations under the credit facility are secured by substantially all of our assets. All of our existing and future 

domestic subsidiaries are required to guarantee our obligations under the credit facility, other than certain immaterial 
subsidiaries, foreign subsidiary holding companies and our payment processing subsidiaries. Such guarantees by existing and 
future domestic subsidiaries are and will be secured by substantially all of the assets of such subsidiaries.

Our credit facility contains customary covenants, subject in each case to customary exceptions and qualifications, which 

limit our and certain of our subsidiaries’ ability to, among other things:

• 

incur additional indebtedness or guarantee indebtedness of others;

•  create liens on our assets;

•  enter into mergers or consolidations;

•  dispose of assets;

26

•  prepay certain indebtedness;

•  make changes to our governing documents and certain of our agreements;

•  pay dividends and make other distributions on our capital stock, and redeem and repurchase our capital stock;

•  make investments, including acquisitions; and

•  enter into transactions with affiliates.

Our credit facility also contains, subject in each case to customary exceptions and qualifications, customary affirmative 

covenants. We are also required to comply with a maximum consolidated net leverage ratio and a minimum consolidated 
interest coverage ratio. See additional discussion of these requirements in Note 7, Debt, of the Notes to Consolidated Financial 
Statements under Item 8 of this Annual Report on Form 10-K. As of December 31, 2015, we were in compliance with the 
covenants under our credit facility.

The credit facility contains customary events of default, subject to customary cure periods for certain defaults, that 
include, among others, non-payment defaults, covenant defaults, material judgment defaults, bankruptcy and insolvency 
defaults, cross-defaults to certain other material indebtedness, ERISA defaults, inaccuracy of representations and warranties 
and a change in control default.

If we experience a decline in cash flow due to any of the factors described in this “Risk Factors” section or otherwise, we 

could have difficulty paying interest and principal amounts due on our indebtedness and meeting the financial covenants set 
forth in our credit facility. If we are unable to generate sufficient cash flow or otherwise obtain the funds necessary to make 
required payments under our credit facility, or if we fail to comply with the requirements of our indebtedness, we could default 
under our credit facility. Any default that is not cured or waived could result in the termination of the revolving commitments, 
the acceleration of the obligations under the credit facility, an increase in the applicable interest rate under the credit facility and 
a requirement that our subsidiaries that have guaranteed the credit facility pay the obligations in full, and would permit our 
lender to exercise remedies with respect to all of the collateral that is securing the credit facility, including substantially all of 
our and our subsidiary guarantors’ assets. Any such default could have a material adverse effect on our liquidity and financial 
condition.

Even if we comply with all of the applicable covenants, the restrictions on the conduct of our business could adversely 

affect our business by, among other things, limiting our ability to take advantage of financings, mergers, acquisitions and other 
corporate opportunities that may be beneficial to the business. Even if the credit facility was terminated, additional debt we 
could incur in the future may subject us to similar or additional covenants.

Assertions by a third party that we infringe its intellectual property, whether successful or not, could subject us to costly and 
time-consuming litigation or expensive licenses.

The software and technology industries are characterized by the existence of a large number of patents, copyrights, 

trademarks and trade secrets and by frequent litigation based on allegations of infringement, misappropriation, misuse and 
other violations of intellectual property rights. We have received in the past, and may receive in the future, communications 
from third parties claiming that we have infringed or otherwise misappropriated the intellectual property rights or terms of use 
of others. Our technologies may not be able to withstand any third-party claims against their use. Since we currently have no 
patents, we may not use patent infringement as a defensive strategy in such litigation. Additionally, although we have licensed 
from other parties proprietary technology covered by patents, we cannot be certain that any such patents will not be challenged, 
invalidated or circumvented. If such patents are invalidated or circumvented, this may allow existing and potential competitors 
to develop products and services that are competitive with, or superior to, our solutions.

Many of our customer agreements require us to indemnify our customers for certain third-party claims, such as 

intellectual property infringement claims, which could increase our costs of defending such claims and may require that we pay 
damages if there were an adverse ruling or settlement related to any such claims. These types of claims could harm our 
relationships with our customers, may deter future customers from purchasing our solutions or could expose us to litigation for 
these claims. Even if we are not a party to any litigation between a customer and a third party, an adverse outcome in any such 
litigation could make it more difficult for us to defend our intellectual property in any subsequent litigation in which we are a 
named party. 

Litigation could force us to stop selling, incorporating or using our solutions that include the challenged intellectual 
property or redesign those solutions that use the technology. In addition, we may have to pay damages if we are found to be in 
violation of a third party’s rights. We may have to procure a license for the technology, which may not be available on 
reasonable terms, if at all, may significantly increase our operating expenses or may require us to restrict our business activities 
in one or more respects. As a result, we may also be required to develop alternative non-infringing technology, which could 
require significant effort and expense. There is no assurance that we would be able to develop alternative solutions or, if 
alternative solutions were developed, that they would perform as required or be accepted in the relevant markets. In some 

27

instances, if we are unable to offer non-infringing technology, or obtain a license for such technology, we may be required to 
refund some or the entire license fee paid for the infringing technology by our customers.

Our exposure to risks associated with the use of intellectual property may be increased as a result of acquisitions, as we 

have a lower level of visibility into the development process with respect to acquired technology or the care taken to safeguard 
against infringement risks. Such risks include, without limitation, patent infringement risks, copyright infringement risks, risks 
arising from the inclusion of open source software that is subject to onerous license provisions that could even require 
disclosure of our proprietary source code, or violations of terms of use for third party solutions that our acquisition targets use. 
Third parties may make infringement and similar or related claims after we have acquired technology that had not been asserted 
prior to our acquisition.

Any failure to protect and successfully enforce our intellectual property rights could compromise our proprietary technology 
and impair our brands.

Our success depends significantly on our ability to protect our proprietary rights to the technologies we use in our 
solutions. If we are unable to protect our proprietary rights adequately, our competitors could use the intellectual property we 
have developed to enhance their own products and services, which could harm our business. We rely on a combination of 
copyright, service mark, trademark and trade secret laws, as well as confidentiality procedures and contractual restrictions, to 
establish and protect our proprietary rights, all of which provide only limited protection. We currently have no issued patents 
and no significant pending patent applications, and we may be unable to obtain patent protection in the future. In addition, if 
any patents are issued in the future, they may not provide us with any competitive advantages, may not be issued in a manner 
that gives us the protection that we seek and may be successfully challenged by third parties. Unauthorized parties may attempt 
to copy or otherwise obtain and use the technologies underlying our solutions. Monitoring unauthorized use of our technologies 
is difficult, and we do not know whether the steps we have taken will prevent unauthorized use of our technology. If we are 
unable to protect our proprietary rights, we may find ourselves at a competitive disadvantage to others who have not incurred 
the substantial expense, time and effort required to create similar innovative products.

We cannot assure you that any future service mark or trademark registrations will be issued for pending or future 

applications or that any registered service marks or trademarks will be enforceable or provide adequate protection of our 
proprietary rights. If we are unable to secure new marks, maintain already existing marks and enforce the rights to use such 
marks against unauthorized third-party use, our ability to brand, identify and promote our solutions in the marketplace could be 
impaired, which could harm our business.

We customarily enter into agreements with our employees, contractors and certain parties with whom we do business to 

limit access to, use of, and disclosure of our confidential and proprietary information. The legal and technical steps we have 
taken, however, may not prevent unauthorized use or the reverse engineering of our technology. Moreover, we may be required 
to release the source code of our software to third parties under certain circumstances. For example, some of our customer 
agreements provide that if we cease to maintain or support a certain solution without replacing it with a successor solution, then 
we may be required to release the source code of the software underlying such solution. In addition, others may independently 
develop technologies that are competitive to ours or infringe our intellectual property. Moreover, it may be difficult or 
practically impossible to detect copyright infringement or theft of our software code. Enforcement of our intellectual property 
rights also depends on our legal actions being successful against these infringers, but these actions may not be successful, even 
when our rights have been infringed. Furthermore, the legal standards relating to the validity, enforceability and scope of 
protection of intellectual property rights in Internet-related industries are uncertain and still evolving.

Additionally, as we sell our solutions internationally, effective patent, trademark, service mark, copyright and trade secret 
protection may not be available or as robust in every country in which our solutions are available. As a result, we may not be 
able to effectively prevent competitors outside the United States from infringing or otherwise misappropriating our intellectual 
property rights, which could reduce our competitive advantage and ability to compete or otherwise harm our business.

We may be unable to halt the operations of websites that aggregate or misappropriate data from our LeaseStar websites.

From time to time, third parties have misappropriated data from our LeaseStar websites through website scraping, 
software robots or other means and aggregated this data on their websites with data from other companies. In addition, copycat 
websites have misappropriated data on our network and attempted to imitate our brand or the functionality of our website. 
When we have become aware of such websites, we have employed technological or legal measures in an attempt to halt their 
operations. However, we may be unable to detect all such websites in a timely manner and, even if we could, technological and 
legal measures may be insufficient to halt their operations. In some cases, particularly in the case of websites operating outside 
of the United States, our available remedies may not be adequate to protect us against the impact of the operation of such 
websites. Regardless of whether we can successfully enforce our rights against the operators of these websites, any measures 
that we may take could require us to expend significant financial or other resources, which could harm our business, results of 
operations or financial condition. In addition, to the extent that such activity creates confusion among consumers or advertisers, 
our brand and business could be harmed.

28

Legal proceedings against us could be costly and time consuming to defend.

We are from time to time subject to legal proceedings and claims that arise in the ordinary course of business, including 

claims brought by our customers or vendors in connection with commercial disputes, claims brought by our customers’ current 
or prospective renters, including class action lawsuits based on asserted statutory or regulatory violations, employment-based 
claims made by our current or former employees, administrative agencies, government regulators, or insurers. In November 
2014, the Company was named in a purported class action lawsuit in the United States District Court for the Eastern District of 
Virginia, styled Jenkins v. RealPage, Inc., Case No. 3:14cv758. This case has since been transferred to the United States 
District Court for the Eastern District of Pennsylvania. On January 25, 2016, the court entered an order placing the case in 
suspense until the United States Supreme Court issues its decision in Spokeo, Inc. v. Robins. In March 2015, we were named in 
a purported class action lawsuit in the United States District Court for the Eastern District of Pennsylvania, styled Stokes v. 
RealPage, Inc., Case No. 2:15-cv-01520. On January 25, 2016, the court entered an order placing the case in suspense until the 
United States Supreme Court issues its decision in Spokeo, Inc. v. Robins. We intend to defend each case vigorously. Litigation, 
enforcement actions and other legal proceedings, regardless of their outcome, may result in substantial costs and may divert 
management’s attention and our resources, which may harm our business, overall financial condition and operating results. In 
addition, legal claims that have not yet been asserted against us may be asserted in the future. Although we maintain insurance, 
there is no guarantee that such insurance will be available or sufficient to cover any such legal proceedings or claims. For 
example, insurance may not cover such legal proceedings or claims or may withhold or dispute coverage of such legal 
proceedings or claims on various grounds, including by alleging such coverage is beyond the scope of such policies, that we are 
not in compliance with the terms of such insurance policies or that such policies are not in effect, even after proceeds under 
such insurance policies have been received by us. In addition, insurance may not be sufficient for one or more such legal 
proceedings or claims and may not continue to be available on terms acceptable to us, or at all. A legal proceeding or claim 
brought against us that is uninsured or under-insured could result in unanticipated costs, thereby harming our operating results.

We could be sued for contract, warranty or product liability claims, and such lawsuits may disrupt our business, divert 
management’s attention and our financial resources or have an adverse effect on our financial results.

We provide warranties to customers of certain of our solutions and services relating primarily to product functionality, 
network uptime, critical infrastructure availability and hardware replacement. General errors, defects, inaccuracies or other 
performance problems in the software applications underlying our solutions or inaccuracies in or loss of the data we provide to 
our customers could result in financial or other damages to our customers. Additionally, errors associated with any delivery of 
our services, including utility billing, could result in financial or other damages to our customers. There can be no assurance 
that any warranty disclaimers, general disclaimers, waivers or limitations of liability set forth in our contracts would be 
enforceable or would otherwise protect us from liability for damages. We maintain general liability insurance coverage, 
including coverage for errors and omissions, in amounts and under terms that we believe are appropriate. There can be no 
assurance that this coverage will continue to be available on terms acceptable to us, or at all, or in sufficient amounts to cover 
one or more large product liability claims, or that the insurer will not deny coverage for any future claim or dispute coverage of 
such legal proceedings or claims even after proceeds under such insurance policies have been received by us. The successful 
assertion of one or more large product liability claims against us that exceeds available insurance coverage, could have a 
material adverse effect on our business, prospects, financial condition and results of operations.

If we fail to develop our brands cost-effectively, our financial condition and operating results could be harmed.

We market our solutions under discrete brand names. We believe that developing and maintaining awareness of our 
brands is critical to achieving widespread acceptance of our existing and future solutions and is an important element in 
attracting new customers and retaining our existing customers. Additionally, we believe that developing these brands in a cost-
effective manner is critical in meeting our expected margins. In the past, our efforts to build our brands have involved 
significant expenses and we intend to continue to make expenditures on brand promotion. Brand promotion activities may not 
yield increased revenue, and even if they do, any increased revenue may not offset the expenses we incurred in building our 
brands. If we fail to cost-effectively build and maintain our brands, we may fail to attract new customers or retain our existing 
customers, and our financial condition and results of operations could be harmed.

If we fail to maintain proper and effective internal controls, our ability to produce accurate and timely financial statements 
could be impaired, which could harm our operating results, our ability to operate our business and investors’ views of us.

Ensuring that we have adequate internal financial and accounting controls and procedures in place so that we can produce 

accurate financial statements on a timely basis is a costly and time-consuming effort that needs to be re-evaluated frequently. 
Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements in accordance with United States generally accepted accounting 
principles. We are required to comply with Section 404 of the Sarbanes-Oxley Act of 2002, or the Sarbanes-Oxley Act, which 
requires annual management assessment of the effectiveness of our internal control over financial reporting and a report by our 
independent auditors. If we fail to maintain proper and effective internal controls, our ability to produce accurate and timely 

29

financial statements could be impaired, which could harm our operating results, harm our ability to operate our business and 
reduce the trading price of our stock.

Changes in, or errors in our interpretations and applications of, financial accounting standards or practices may cause 
adverse, unexpected financial reporting fluctuations and affect our reported results of operations.

A change in accounting standards or practices can have a significant effect on our reported results and may even affect our 
reporting of transactions completed before the change is effective. New accounting pronouncements and varying interpretations 
of accounting pronouncements have occurred and may occur in the future. Changes to existing rules or the questioning of 
current practices or errors in our interpretations and applications of financial accounting standards or practices may adversely 
affect our reported financial results or the way in which we conduct our business.

We have incurred, and will incur, increased costs and demands upon management as a result of complying with the laws 
and regulations affecting public companies, which could harm our operating results.

As a public company, we have incurred, and will incur, significant legal, accounting, investor relations and other expenses 

that we did not incur as a private company, including costs associated with public company reporting requirements. We also 
have incurred and will incur costs associated with current corporate governance requirements, including requirements under 
Section 404 and other provisions of the Sarbanes-Oxley Act, as well as rules implemented by the Securities Exchange 
Commission and The NASDAQ Stock Market LLC. We expect these rules and regulations to continue to affect our legal and 
financial compliance costs and to make some activities more time-consuming and costly. As a public company, it is more 
expensive for us to obtain director and officer liability insurance and it may be more difficult for us to attract and retain 
qualified individuals to serve on our board of directors or as our executive officers.

The rental housing industry, electronic commerce and many of the products and services that we offer, including 
background screening services, utility billing, affordable housing compliance and audit services, insurance and payments 
are subject to extensive and evolving governmental regulation. Changes in regulations or our failure to comply with 
regulations could harm our operating results.

The rental housing industry is subject to extensive and complex federal, state and local laws and regulations. Our services 

and solutions must work within the extensive and evolving legal and regulatory requirements applicable to us, our customers 
and third-party service providers, including, but not limited to, those under the Fair Credit Reporting Act, the Fair Housing Act, 
the Deceptive Trade Practices Act, the Drivers Privacy Protection Act, the Gramm-Leach-Bliley Act, the Fair and Accurate 
Credit Transactions Act, the United States Tax Reform Act of 1986 (TRA86), which is an IRS law governing tax credits, the 
Privacy Rules, Safeguards Rule and Consumer Report Information Disposal Rule promulgated by the Federal Trade 
Commission, or FTC, the FTC's Telemarketing Sales Rule, the Telephone Consumer Protection Act (TCPA), the CAN-SPAM 
Act, the Electronic Communications Privacy Act, the regulations of the United States Department of Housing and Urban 
Development, or HUD, HIPAA/HITECH, rules and regulations of the Consumer Financial Protection Bureau (CFPB) and 
complex and divergent state and local laws and regulations related to data privacy and security, credit and consumer reporting, 
deceptive trade practices, discrimination in housing, telemarketing, electronic communications, call recording, utility billing 
and energy and gas consumption. These regulations are complex, change frequently and may become more stringent over time. 
Although we attempt to structure and adapt our solutions and service offerings to comply with these complex and evolving 
laws and regulations, we may be found to be in violation. If we are found to be in violation of any applicable laws or 
regulations, we could be subject to administrative and other enforcement actions as well as class action lawsuits or demands for 
client reimbursement. Additionally, many applicable laws and regulations provide for penalties or assessments on a per 
occurrence basis. Due to the nature of our business, the type of services we provide and the large number of transactions 
processed by our solutions, our potential liability in an enforcement action or class action lawsuit could be significant. In 
addition, entities such as HUD, the FTC and the CFPB have the authority to promulgate rules and regulations that may impact 
our customers and our business. On February 23, 2015, we received from the FTC a Civil Investigative Demand consisting of 
interrogatories and a request to produce documents relating to our compliance with the Fair Credit Reporting Act. We have 
responded to the request. At this time, we do not know the scope of the investigation and we do not have sufficient information 
to evaluate the likelihood or merits of any potential enforcement action, or to predict the outcome or costs of responding to, or 
the costs, if any, of resolving this investigation.

We believe increased regulation is likely in the area of data privacy, and laws and regulations applying to the solicitation, 
collection, processing or use of personally identifiable information or consumer information could affect our customers’ ability 
to use and share data, potentially reducing demand for our on demand software solutions.

Some of our LeaseStar products operate under the real estate brokerage laws of numerous states and require maintaining 
licenses in many of these states. Brokerage laws in these states could change, affecting our ability to provide some LeaseStar, 
or if applicable, other products in these states.

We deliver our on demand software solutions over the Internet and sell and market certain of our solutions over the 
Internet. As Internet commerce continues to evolve, increasing regulation by federal, state or foreign agencies becomes more 

30

likely. Taxation of products or services provided over the Internet or other charges imposed by government agencies or by 
private organizations for accessing the Internet may also be imposed. Any regulation imposing greater fees for Internet use or 
restricting information exchange over the Internet could result in a decline in the use of the Internet and the viability of on 
demand software solutions, which could harm our business and operating results.

Our business is subject to the risks of international operations.

Compliance with complex foreign and U.S. laws and regulations that apply to our international operations increases our 

cost of doing business. These numerous and sometimes conflicting laws and regulations include internal control and disclosure 
rules, data privacy and filtering requirements, anti-corruption laws, such as the Foreign Corrupt Practices Act, and other local 
laws prohibiting corrupt payments to governmental officials, and antitrust and competition regulations, among others.

Violations of these laws and regulations could result in fines and penalties, criminal sanctions against us, our officers, or 
our employees, prohibitions on the conduct of our business and on our ability to carry on operations in one or more countries, 
and could also materially affect our brand, our international expansion efforts, our ability to attract and retain employees, our 
business and our operating results. Although we have implemented policies and procedures designed to ensure compliance with 
these laws and regulations, there can be no assurance that our employees, contractors, or agents will not violate our policies.

In addition, we are subject to a variety of risks inherent in doing business internationally, including:

•  political, social, economic or environmental instability, terrorist attacks and security concerns in general;

• 

• 

limitations of local infrastructure;

fluctuations in currency exchange rates;

•  higher levels of credit risk and payment fraud;

• 

reduced protection for intellectual property rights in some countries;

•  difficulties in staffing and managing global operations and the increased travel, infrastructure and legal compliance 

costs associated with multiple international locations;

•  compliance with statutory equity requirements and management of tax consequences; and

•  outbreaks of highly contagious diseases.

If we are unable to manage the complexity of our international operations successfully, our financial results could be 

adversely affected.

Our LeasingDesk insurance business is subject to governmental regulation which could reduce our profitability or limit our 
growth.

Through our wholly owned subsidiary, Multifamily Internet Ventures LLC, we hold insurance agent licenses from a 

number of individual state departments of insurance and are subject to state governmental regulation and supervision in 
connection with the operation of our LeasingDesk insurance business. In addition, Multifamily Internet Ventures LLC has 
appointed numerous sub-producing agents to generate insurance business for its eRenterPlan product. These sub-producing 
agents primarily consist of property owners and managers who market the eRenterPlan to residents. The sub-producing agents 
are subject to the same state regulation and supervision, and Multifamily Internet Ventures LLC cannot ensure that these sub-
producing agents will not violate these regulations, and thus expose the LeasingDesk business to sanctions by these state 
departments of insurance for any such violations. Furthermore, state insurance departments conduct periodic examinations, 
audits and investigations of the affairs of insurance agents. This state governmental supervision could reduce our profitability 
or limit the growth of our LeasingDesk insurance business by increasing the costs of regulatory compliance, limiting or 
restricting the solutions we provide or the methods by which we provide them or subjecting us to the possibility of regulatory 
actions or proceedings. Our continued ability to maintain these insurance agent licenses in the jurisdictions in which we are 
licensed depends on our compliance with the rules and regulations promulgated from time to time by the regulatory authorities 
in each of these jurisdictions.

In all jurisdictions, the applicable laws and regulations are subject to amendment or interpretation by regulatory 
authorities. Generally, such authorities are vested with relatively broad discretion to grant, renew and revoke licenses and 
approvals and to implement regulations, as well as regulate rates that may be charged for premiums on policies. Accordingly, 
we may be precluded or temporarily suspended from carrying on some or all of the activities of our LeasingDesk insurance 
business or fined or penalized in a given jurisdiction. No assurances can be given that our LeasingDesk insurance business can 
continue to be conducted in any given jurisdiction as it has been conducted in the past.

Multifamily Internet Ventures LLC is required to maintain a 50-state general agency insurance license as well as 

individual insurance licenses for each sales agent involved in the solicitation of insurance products. Both the agency and 
individual licenses require compliance with state insurance regulations, payment of licensure fees, and continuing education 
programs. In the event that regulatory compliance requirements are not met, Multifamily Internet Ventures LLC could be 

31

subject to license suspension or revocation, state Department of Insurance audits and regulatory fines. As a result, our ability to 
engage in the business of insurance could be restricted, and our operating revenue will be adversely affected.

We generate commission revenue from the insurance policies we sell as a registered insurance agent and if insurance 
premiums decline or if the insureds experience greater than expected losses, our revenues could decline and our operating 
results could be harmed.

Through our wholly owned subsidiary, Multifamily Internet Ventures LLC, a managing general insurance agency, we 
generate commission revenue from offering liability and renter’s insurance. Through Multifamily Internet Ventures LLC we 
also sell additional insurance products, including auto and other personal lines insurance, to renters that buy renter's insurance 
from us. These policies are ultimately underwritten by various insurance carriers. Some of the property owners and managers 
that participate in our programs opt to require renters to purchase rental insurance policies and agree to grant to Multifamily 
Internet Ventures LLC exclusive marketing rights at their properties. If demand for residential rental housing declines, property 
owners and managers may be forced to reduce their rental rates and to stop requiring the purchase of rental insurance in order 
to reduce the overall cost of renting. If property owners or managers cease to require renter's insurance, elect to offer policies 
from competing providers or insurance premiums decline, our revenues from selling insurance policies will be adversely 
affected.

Additionally, one type of commission paid by insurance carriers to Multifamily Internet Ventures LLC is contingent 

commission, which is affected by claims experienced at the properties for which the renters purchase insurance. In the event 
that the severity or frequency of claims by the insureds increase unexpectedly, the contingent commission we typically earn 
will be adversely affected. As a result, our quarterly, or annual, operating results could fall below the expectations of analysts or 
investors, in which event our stock price may decline.

Our ability to use net operating losses to offset future taxable income may be subject to certain limitations.

In general, under Section 382 of the Internal Revenue Code of 1986, as amended, or the Internal Revenue Code, a 
corporation that undergoes an “ownership change” is subject to limitations on its ability to utilize its pre-change net operating 
losses, or NOLs, to offset future taxable income. Our ability to utilize NOLs of companies that we may acquire in the future 
may be subject to limitations. Future changes in our stock ownership, some of which are outside of our control, could result in 
an ownership change under Section 382 of the Internal Revenue Code. For these reasons, we may not be able to utilize a 
material portion of the NOLs reflected on our balance sheet, even if we maintain profitability.

If we are required to collect sales and use taxes on the solutions we sell in additional taxing jurisdictions, we may be subject 
to liability for past sales and our future sales may decrease.

States and some local taxing jurisdictions have differing rules and regulations governing sales and use taxes, and these 
rules and regulations are subject to varying interpretations that may change over time. We review these rules and regulations 
periodically and currently collect and remit sales taxes in taxing jurisdictions where we believe we are required to do so. 
However, additional state and/or local taxing jurisdictions may seek to impose sales or other tax collection obligations on us, 
including for past sales. A successful assertion that we should be collecting additional sales or other taxes on our solutions 
could result in substantial tax liabilities for past sales, discourage customers from purchasing our solutions or may otherwise 
harm our business and operating results. This risk is greater with regard to solutions acquired through acquisitions.

We may also become subject to tax audits or similar procedures in jurisdictions where we already collect and remit sales 

taxes. A successful assertion that we have not collected and remitted taxes at the appropriate levels may also result in 
substantial tax liabilities for past sales. Liability for past taxes may also include very substantial interest and penalty charges. 
Our customer contracts provide that our customers must pay all applicable sales and similar taxes. Nevertheless, customers may 
be reluctant to pay back taxes and may refuse responsibility for interest or penalties associated with those taxes. If we are 
required to collect and pay back taxes and the associated interest and penalties, and if our customers fail or refuse to reimburse 
us for all or a portion of these amounts, we will incur unplanned expenses that may be substantial. Moreover, imposition of 
such taxes on our solutions going forward will effectively increase the cost of such solutions to our customers and may 
adversely affect our ability to continue to sell those solutions to existing customers or to gain new customers in the areas in 
which such taxes are imposed.

Changes in our effective tax rate could harm our future operating results.

We are subject to federal and state income taxes in the United States and various foreign jurisdictions, and our domestic 

and international tax liabilities are subject to the allocation of expenses in differing jurisdictions. Our tax rate is affected by 
changes in the mix of earnings and losses in jurisdictions with differing statutory tax rates, including jurisdictions in which we 
have completed or may complete acquisitions, certain non-deductible expenses arising from the requirement to expense stock 
options and the valuation of deferred tax assets and liabilities, including our ability to utilize our net operating losses. Increases 
in our effective tax rate could harm our operating results.

32

We rely on our management team and need additional personnel to grow our business, and the loss of one or more key 
employees or our inability to attract and retain qualified personnel could harm our business.

Our success and future growth depend on the skills, working relationships and continued services of our management 
team. The loss of our Chief Executive Officer or other senior executives could adversely affect our business. Our future success 
also will depend on our ability to attract, retain and motivate highly skilled software developers, marketing and sales personnel, 
technical support and product development personnel in the United States and internationally. All of our employees work for us 
on an at-will basis. Competition for these types of personnel is intense, particularly in the software industry. As a result, we 
may be unable to attract or retain qualified personnel. Our inability to attract and retain the necessary personnel could adversely 
affect our business.

Our corporate culture has contributed to our success, and if we cannot maintain this culture as we grow, we could lose the 
innovation, creativity and teamwork fostered by our culture, and our business may be harmed.

We believe that a strong corporate culture that nurtures core values and philosophies is essential to our long-term success. 

We call these values and philosophies the “RealPage Promise” and we seek to practice the RealPage Promise in our actions 
every day. The RealPage Promise embodies our corporate values with respect to customer service, investor communications, 
employee respect and professional development and management decision-making and leadership. As our organization grows 
and we are required to implement more complex organizational structures, we may find it increasingly difficult to maintain the 
beneficial aspects of our corporate culture which could negatively impact our future success.

Risks Related to Ownership of our Common Stock

The concentration of our capital stock owned by insiders may limit your ability to influence corporate matters.

Our executive officers, directors, and entities affiliated with them together beneficially owned approximately 33.7% of 
our common stock as of December 31, 2015. Further, Stephen T. Winn, our President, Chief Executive Officer and Chairman of 
the Board, and entities beneficially owned by Mr. Winn held an aggregate of approximately 32.1% of our common stock as of 
December 31, 2015. This significant concentration of ownership may adversely affect the trading price for our common stock 
because investors often perceive disadvantages in owning stock in companies with controlling stockholders. Mr. Winn and 
entities beneficially owned by Mr. Winn may control our management and affairs and matters requiring stockholder approval, 
including the election of directors and the approval of significant corporate transactions, such as mergers, consolidations or the 
sale of substantially all of our assets. Consequently, this concentration of ownership may have the effect of delaying or 
preventing a change of control, including a merger, consolidation or other business combination involving us, or discouraging a 
potential acquirer from making a tender offer or otherwise attempting to obtain control, even if that change of control would 
benefit our other stockholders.

The trading price of our common stock price may be volatile.

The trading price of our common stock could be subject to wide fluctuations in response to various factors, including, but 

not limited to, those described in this “Risk Factors” section, some of which are beyond our control. Factors affecting the 
trading price of our common stock include:

•  variations in our operating results or in expectations regarding our operating results;

•  variations in operating results of similar companies;

•  announcements of technological innovations, new solutions or enhancements, strategic alliances or agreements by 

us or by our competitors;

•  announcements by competitors regarding their entry into new markets, and new product, service and pricing 

strategies;

•  marketing, advertising or other initiatives by us or our competitors;

• 

increases or decreases in our sales of products and services for use in the management of units by customers and 
increases or decreases in the number of units managed by our customers;

• 

threatened or actual litigation;

•  major changes in our board of directors or management;

• 

recruitment or departure of key personnel;

•  changes in the estimates of our operating results or changes in recommendations by any research analysts that elect 

to follow our common stock;

•  market conditions in our industry and the economy as a whole;

• 

the overall performance of the equity markets;

33

•  sales of our shares of common stock by existing stockholders;

•  volatility in our stock price, which may lead to higher stock-based compensation expense under applicable 

accounting standards; and

•  adoption or modification of regulations, policies, procedures or programs applicable to our business.

In addition, the stock market in general, and the market for technology and specifically Internet-related companies, has 

experienced extreme price and volume fluctuations that have often been unrelated or disproportionate to the operating 
performance of those companies. Broad market and industry factors may harm the market price of our common stock 
regardless of our actual operating performance. In addition, in the past, following periods of volatility in the overall market and 
the market price of a particular company’s securities, securities class action litigation has often been instituted against these 
companies. This litigation, if instituted against us, could result in substantial costs and a diversion of our management’s 
attention and our resources, whether or not we are successful in such litigation.

Our stock price could decline due to the large number of outstanding shares of our common stock eligible for future sale.

Sales of substantial amounts of our common stock in the public market, or the perception that these sales could occur, 
could cause the market price of our common stock to decline. These sales could also make it more difficult for us to sell equity 
or equity-related securities in the future at a time and price that we deem appropriate.

As of December 31, 2015, we had 78,793,670 shares of common stock outstanding. Of these shares, 76,689,869 were 

immediately tradable without restriction or further registration under the Securities Act, unless these shares are held by 
“affiliates,” as that term is defined in Rule 144 under the Securities Act.

As of December 31, 2015, holders of 24,437,935 shares, or approximately 31.0%, of our outstanding common stock were 
entitled to rights with respect to the registration of these shares under the Securities Act. If we register their shares of common 
stock, these stockholders could sell those shares in the public market without being subject to the volume and other restrictions 
of Rule 144 and Rule 701.

In 2012, we registered a total of 4,694,073 shares of our outstanding common stock held by affiliates pursuant to a 

registration statement on Form S-3, which shares are now freely tradable in the public market.

In addition, we have registered approximately 25,634,259 shares of common stock that have been issued or reserved for 

future issuance under our stock incentive plans. Of these shares, 2,843,655 shares were eligible for sale upon the exercise of 
vested options as of December 31, 2015.

Our charter documents and Delaware law could prevent a takeover that stockholders consider favorable and could also 
reduce the market price of our stock.

Our amended and restated certificate of incorporation and our amended and restated bylaws contain provisions that could 

delay or prevent a change in control of our company. These provisions could also make it more difficult for stockholders to 
elect directors and take other corporate actions. These provisions include:

•  a classified board of directors whose members serve staggered three-year terms;

•  not providing for cumulative voting in the election of directors;

•  authorizing our board of directors to issue, without stockholder approval, preferred stock with rights senior to those 

of our common stock;

•  prohibiting stockholder action by written consent; and

• 

requiring advance notification of stockholder nominations and proposals.

These and other provisions of our amended and restated certificate of incorporation and our amended and restated bylaws 
and under Delaware law could discourage potential takeover attempts, reduce the price that investors might be willing to pay in 
the future for shares of our common stock and result in the market price of our common stock being lower than it would be 
without these provisions.

If securities analysts do not continue to publish research or reports about our business or if they publish negative 
evaluations of our stock, the price of our stock could decline.

We expect that the trading price for our common stock may be affected by research or reports that industry or financial 
analysts publish about us or our business. If one or more of the analysts who cover us downgrade their evaluations of our stock, 
the price of our stock could decline. If one or more of these analysts cease coverage of our company, we could lose visibility in 
the market for our stock, which in turn could cause our stock price to decline.

34

We do not anticipate paying any cash dividends on our common stock.

We do not anticipate paying any cash dividends on our common stock in the foreseeable future. If we do not pay cash 

dividends, you would receive a return on your investment in our common stock only if the market price of our common stock 
has increased when you sell your shares. In addition, the terms of our credit facilities currently restrict our ability to pay 
dividends. See additional discussion under the Dividend Policy heading of Part II, Item 5 of this our Annual Report on Form 
10-K.

Item 1B.

Unresolved Staff Comments

None.

Item 2.

Properties

As of December 31, 2015, we lease approximately 262,000 square feet of space for our corporate headquarters and data 

center in Carrollton, Texas under lease agreements that expire in January 2017. In 2015 we entered into a lease agreement with 
a twelve-year term beginning in 2016 for 420,990 square feet of space located in Richardson, Texas to serve as our new 
corporate headquarters. We have offices in Fort Smith, Arkansas; Irvine, California; San Francisco, California; Centennial, 
Colorado; Hollywood, Florida; Alpharetta, Georgia; Louisville, Kentucky; New York, New York; Mason, Ohio; Greer, South 
Carolina; Williston, Vermont; Seattle, Washington; Hyderabad, India; Cebu, Philippines; Manila, Philippines; and Barcelona, 
Spain. We believe our current and planned data centers and office facilities will be adequate for the foreseeable future.

We also license data center space and co-location services at a facility in Dallas, Texas for our secondary data center 

pursuant to a master services agreement with DataBank Holdings Ltd., or DataBank. Our agreement with DataBank has 
automatic renewals for successive one-year terms unless we elect to terminate the agreement by giving notice 30 days' prior to 
the end of a current term, in which case the agreement terminates at the end of such term. We may also terminate the agreement 
for convenience upon 30 days' notice and payment of specified fees, in certain instances where Databank fails to meet certain 
performance commitments. Either party may terminate the agreement for cause without penalty, where the defaulting party has 
not cured such default within 30 days after having received written notice of such default. Following termination of the master 
services agreement for any reason, DataBank is obligated to continue to provide such services related to the termination as we 
may reasonably request, but only for a period of 15 days. Any unplanned termination of our master services agreement with 
DataBank or DataBank’s failure to perform its obligations under the agreement would require us to move our secondary data 
center to another provider and could cause disruptions in the continuous availability of our secondary data center or some of 
our services, and could constitute or cause a breach under certain of our customer agreements.

Item 3.

Legal Proceedings

We are subject to legal proceedings and claims arising in the ordinary course of business. We are involved in litigation 

and other legal proceedings and claims that have not been fully resolved. At this time, we believe that any reasonably possible 
adverse outcome of these matters would not be material either individually or in the aggregate. Our view of those matters may 
change in the future as litigation and events related thereto unfold. See the risk factors Assertions by a third party that we 
infringe its intellectual property, whether successful or not, could subject us to costly and time-consuming litigation or 
expensive licenses.", The rental housing industry, electronic commerce and many of the products and services that we offer, 
including background screening services, utility billing, affordable housing compliance and audit services, insurance and 
payments are subject to extensive and evolving governmental regulation. Changes in regulations or our failure to comply with 
regulations could harm our operating results." and "Legal proceedings against us could be costly and time consuming to 
defend" in Part I, Item 1A of this Form 10-K under the heading “Risk Factors.”

Item 4.

Mine Safety Disclosures

Not applicable.

35

PART II

Item 5.

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities

Market Information and Holders

Our common stock is traded on the NASDAQ Global Select Market under the symbol “RP.” The following table sets 
forth for the periods indicated the high and low sale prices per share of our common stock as reported on the NASDAQ Global 
Select Market for the periods indicated: 

Year Ending December 31, 2015
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Year Ending December 31, 2014
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

$

$

Low

High

$

$

17.90
17.66
16.55
16.23

15.40
17.00
14.87
15.34

Low

22.58
20.98
20.00
23.98

23.45
22.56
22.99
23.11

High

On February 12, 2016, the closing price of our common stock on the NASDAQ Global Select Market was $16.46 per 
share and there were approximately 266 holders of record of our common stock. Restricted shares granted under our stock-
based compensation plans which have not yet vested are considered to be held by one holder. Because many of our shares of 
common stock are held by brokers and other institutions on behalf of stockholders, this number is not indicative of the total 
number of stockholders.

Dividend Policy

We have neither declared nor paid any cash dividends on our common stock in our two most recent fiscal years. We do 

not expect to pay cash dividends on our common stock for the foreseeable future. Instead, we anticipate that all of our earnings 
will be used for the operation and growth of the business. Any future determination to declare cash dividends would be subject 
to the discretion of our board of directors and would depend upon various factors, including our results of operations; financial 
condition and liquidity requirements; restrictions that may be imposed by applicable law and our contracts; and other factors 
deemed relevant by our board of directors. Additionally, our credit facility contains customary covenants, subject in each case 
to customary exceptions and qualifications. Included in these covenants is a restriction which prevents us from paying 
dividends and making other distributions on our capital stock.

Equity Compensation Plan Information

For information regarding securities authorized for issuance under equity compensation plans, see the risk factor “Our 

stock price could decline due to the large number of outstanding shares of our common stock eligible for future sale” in Part I, 
Item 1A of this Form 10-K under the heading “Risk Factors” and see Part III, Item 12 of this Form 10-K.

36

Performance Graph

The following graph compares the relative performance of our common stock, the NASDAQ Global Market Index, 
NASDAQ Composite, and the NASDAQ Computer and Data Processing Index. This graph covers the annual periods ending 
December 31, 2011 through December 31, 2015. In each case, this graph assumes a $100 investment on December 31, 2010 at 
our closing price of $30.93 per share and reinvestment of all dividends, if any.

Comparison of 5 Year Cumulative Total Return
Assumes Initial Investment of $100
December 31, 2015

250

200

150

100

50

0

12/31/2010

12/31/2011

12/31/2012

12/31/2013

12/31/2014

12/31/2015

RealPage, Inc.

NASDAQ Composite-Total Returns

NASDAQ Global Market Index

NASDAQ Computer and Data Processing Index

RealPage, Inc.

$

100.00

$

81.70

$

69.74

$

75.59

$

71.00

$

72.58

December 31,
2010

December 31,
2011

December 31,
2012

December 31,
2013

December 31,
2014

December 31,
2015

NASDAQ Composite—Total
Returns

NASDAQ Global Market
Index

NASDAQ Computer and Data
Processing Index

100.00

100.00

100.00

99.21

86.69

96.92

116.81

163.74

187.89

200.97

100.14

167.09

177.14

177.11

110.42

159.00

170.00

222.91

37

Issuer Purchases of Equity Securities

The following table provides information with respect to repurchases of our common stock made during the fourth quarter 

by RealPage, Inc. or any "affiliated purchaser" of RealPage, Inc. as defined in Rule 10b-18(a)(3) under the Exchange Act:

Period

Total Number of
Shares Purchased

Average Price
Paid per Share

Total Number of 
Shares Purchased 
as Part of Publicly 
Announced Plans 
or Programs (1)

Approximate 
Dollar Value of 
Shares that May 
Yet Be Purchased 
Under the Plans 
or Programs (1)

October 1, 2015 through October 31, 2015

November 1, 2015 through November 30, 2015

December 1, 2015 through December 31, 2015

Total

— $

211,501

7,472

218,973

$

—

21.11

21.96

21.13

— $

27,491,417

211,501

7,472

23,027,654

22,863,595

218,973

$

22,863,595

(1)  On May 6, 2014, the board of directors approved a share repurchase program authorizing the repurchase of up to $50.0 
million of our common stock for a period of up to one year after the approval date. In May 2015, our board of directors 
approved an extension of the share repurchase program through May 6, 2016, permitting the repurchase of up to $50.0 
million of our common stock during the period commencing on the extension date and ending on May 6, 2016. During the 
periods covered by the table, no determination was made by the Company to terminate or suspend the share repurchase 
program.

During 2015 and 2014, the Company repurchased 1,798,199 and 966,595 shares, respectively, under the share repurchase 

program. These shares were repurchased at a weighted average cost of $19.51 and $16.06 per share and a total cost of $35.1 
million and $15.5 million, respectively.

38

Item 6.

Selected Financial Data

We have derived the consolidated statements of operations and balance sheet data for the years ended December 31, 

2015, 2014, 2013, 2012, and 2011 from our audited consolidated financial statements. Over the last five fiscal years, we have 
acquired a number of companies as disclosed in Note 3, "Acquisitions," of the Notes to Consolidated Financial Statements 
under Item 8 of this Annual Report on Form 10-K. The results of our acquired companies have been included in our 
consolidated financial statements since their respective dates of acquisition and have contributed to the growth in our results of 
operations. This information should be read in conjunction with our audited consolidated financial statements, the related notes 
to these financial statements, and the information in Item 7, “Management’s Discussion and Analysis of Financial Condition 
and Results of Operations,” and included elsewhere in this Annual Report on Form 10-K. Our historical results are not 
necessarily indicative of our future results.

Revenue:

On demand

On premise

Professional and other

Total revenue

Cost of revenue

Gross profit

Operating expense:

Product development

Sales and marketing

General and administrative

Impairment of identified intangible assets

Total operating expense

Operating (loss) income

Interest expense and other, net

(Loss) income before income taxes

Income tax (benefit) expense

Net (loss) income

Net (loss) income attributable to common
stockholders:

Basic

Diluted

Net (loss) income per share attributable to common 
stockholders

Basic

Diluted

Weighted average shares used in computing net
(loss) income per share attributable to common
stockholders

$

$

$

$

$

Year Ended December 31,

2015

2014

2013

2012

2011

(in thousands, except per share data)

$

450,962

$

390,622

$

362,312

$

306,400

$

239,436

2,970

14,588

468,520

198,613

269,907

68,799

123,108

68,814

20,801

3,094

10,835

404,551

174,871

229,680

64,418

111,563

69,202

—

281,522
(11,615)
(1,449)
(13,064)
(3,846)
(9,218) $

245,183
(15,503)
(1,104)
(16,607)
(6,333)
(10,274) $

(9,218) $
(9,218) $

(10,274) $
(10,274) $

20,692

20,692

(0.12) $
(0.12) $

(0.13) $
(0.13) $

0.28

0.27

3,691

11,019

377,022

148,321

228,701

50,638

95,894

60,610

—

5,216

10,556

322,172

128,562

193,610

48,177

76,992

56,993

—

6,581

11,962

257,979

108,155

149,824

43,441

63,775

40,798

—

207,142

182,162

148,014

21,559
(1,077)
20,482
(210)
20,692

11,448
(2,046)
9,402

4,219

5,183

$

5,183

5,183

0.07

0.07

$

$

$

$

1,810
(3,251)
(1,441)
(210)
(1,231)

(1,231)
(1,231)

(0.02)
(0.02)

$

$

$

$

$

Basic

Diluted

76,689

76,689

76,991

76,991

74,962

76,187

71,838

74,002

68,480

68,480

39

 
 
 
In November 2015, the Financial Accounting Standards Board ("FASB") issued Accounting Standard Update ("ASU") 

2015-17, Balance Sheet Classification of Deferred Taxes, which requires companies to present deferred income tax assets and 
deferred income tax liabilities as noncurrent in a classified balance sheet instead of the current requirement to separate deferred 
income tax assets and liabilities into current and noncurrent amounts. As permitted in this ASU, we early adopted ASU 
2015-17 effective December 31, 2015, on a retrospective basis. The balances presented in the table below have been conformed 
to this new method of presentation.

Year Ended December 31,

2015

2014

2013

2012

2011

(in thousands, except employee and customer data)

Adjusted

Adjusted

Adjusted

Adjusted

$

30,911

$

26,936

$

34,502

$

33,804

$

51,273

221,943

623,201

215,347

91,179

40,292

296,749

326,452

186,819

566,294

196,709

80,388

20,882

237,514

328,780

180,531

501,834

173,095

71,756

1,428

187,330

314,504

127,484

402,197

124,855

70,079

10,000

147,126

255,071

$

92,191

$

70,589

$

90,312

$

73,349

$

96,012

33,384

11,998

10,568

4,122

69,972

37,062

10,744

9,560

3,875

69,209

32,952

8,725

9,022

3,337

58,412

18,774

8,466

8,113

2,893

124,486

400,065

114,376

66,018

50,377

177,184

222,881

56,459

49,226

16,147

7,790

7,302

2,273

Consolidated Balance Sheet Data:
Cash and cash equivalents(1)
Total current assets

Total assets

Total current liabilities

Total deferred revenue
Current and long-term debt(2)
Total liabilities

Total stockholders’ equity

Other Financial Data:
Adjusted EBITDA(3)
Operating cash flow

Capital expenditures
Selected Operating Data:

Number of on demand customers at period end

Number of on demand units at period end

Total number of employees at period end

(1)  Excludes restricted cash.
(2) 

Includes capital lease obligations.

(3)  A definition of this non-GAAP financial measure and a discussion of our use of it is included in Item 7, “Management’s 
Discussion and Analysis of Financial Condition and Results of Operations,” in this Annual Report on Form 10-K.

40

 
 
 
The following table presents a reconciliation of net (loss) income to Adjusted EBITDA:

2015

2014

2013

2012

2011

Year Ended December 31,

Net (loss) income

Acquisition-related and other deferred revenue

Depreciation, asset impairment, and loss on
disposal of assets

Amortization of intangible assets

Acquisition-related (income) expense

Interest expense, net

Income tax (benefit) expense

Litigation-related expense

Stock-based compensation expense

Stock registration costs

Adjusted EBITDA

$

(9,218) $
(2,157)

(10,274) $
435

(in thousands)
20,692

$

5,183

$

2,717

14,411

17,648

3,269

1,427
(210)
661

29,697

—

89

13,539

19,498
(350)
2,160

4,219

10,158

18,178

675

(1,231)
706

11,539

18,006

865

2,868
(210)
1,298

22,618

—

44,385

25,377
(1,841)
1,367
(3,846)
2

38,122

—

19,288

22,404

1,987

1,117
(6,333)
4,915

37,050

—

$

92,191

$

70,589

$

90,312

$

73,349

$

56,459

41

 
 
 
 
Item 7.

Management's Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read together with 
“Selected Financial Data” and our audited consolidated financial statements and accompanying notes included elsewhere in 
this filing. This discussion contains forward-looking statements, based on current expectations and related to our plans, 
estimates, beliefs, and anticipated future financial performance. These statements involve risks and uncertainties and our 
actual results may differ materially from those anticipated in these forward-looking statements as a result of many factors, 
including those set forth under “Risk Factors,” “Special Note Regarding Forward-Looking Statements,” and elsewhere in this 
filing.

Overview

We are a leading provider of on demand software and software-enabled services for the rental housing and vacation rental 
industries. Our broad range of property management solutions enables owners and managers of a wide variety of single family, 
multifamily, and vacation rental property types to enhance the visibility, control, and profitability of each portion of the renter 
life cycle and operation of a property. By integrating and streamlining a wide range of complex processes and interactions 
among the rental housing and vacation rental ecosystem of owners, managers, prospects, renters, and service providers, our 
platform helps optimize the property management process, improve the user experience, increase revenue, and reduce costs for 
professional property managers.

The substantial majority of our revenue is derived from sales of our on demand software solutions. We also derive 
revenue from our professional and other services. A small percentage of our revenue is derived from sales of our on premise 
software solutions to our existing on premise customers. Our on demand software solutions are sold pursuant to subscription 
license agreements and our on premise software solutions are sold pursuant to term or perpetual license and associated 
maintenance agreements. We price our solutions based primarily on the number of units the customer manages with our 
solutions. For our insurance-based solutions, we earn revenue based on a commission rate that considers earned premiums; 
agent commission; incurred losses; and premiums and profits retained by our underwriter. Our transaction-based solutions are 
priced based on a fixed rate per transaction. We sell our solutions through our direct sales organization and derive substantially 
all of our revenue from sales in the United States. Our revenue has increased from $404.6 million in 2014 to $468.5 million in 
2015. The increase in revenue has primarily been driven by increased sales of our on demand software solutions, a substantial 
amount of which has been derived from purchases of additional on demand software solutions by our existing customers. In 
2015, our on demand revenue represented 96.3% of our total revenue.

While the use and transition to on demand software solutions in the rental housing industry is growing rapidly, we believe 

it remains at a relatively early stage of adoption. Additionally, there is a low level of penetration of our on demand software 
solutions in our existing customer base. We believe these factors present us with significant opportunities to generate revenue 
through sales of additional on demand software solutions. Our existing and potential customers base their decisions to invest in 
our solutions on a number of factors, including general economic conditions.

Our company was formed in 1998 to acquire Rent Roll, Inc., which marketed and sold on premise property management 

systems for the conventional and affordable multifamily rental housing markets. In June 2001, we released OneSite, our first on 
demand property management system. Since 2002, we have expanded our on demand software and software-enabled services 
to include property management; leasing and marketing; resident services; and asset optimization capabilities. In addition to the 
multifamily markets, we now serve the single family, senior living, student living, military housing, and vacation rental 
markets. In addition, since July 2002, we have completed 32 acquisitions of complementary technologies to supplement our 
internal product development and sales and marketing efforts and expand the scope of our solutions; the types of rental housing 
and vacation rental properties served by our solutions; and our customer base. In connection with this expansion and these 
acquisitions, we have committed greater resources to developing and increasing sales of our platform of on demand solutions. 
As of December 31, 2015, we had approximately 4,100 employees.

Recent Acquisitions 

In June 2015, we acquired certain assets from ICIM Corporation, including the Answer Automation, Call Tracker, and Zip 

Digital products marketed under the name Indatus. The Indatus offerings are software-as-a-service ("SaaS") products that 
provide automated answering services, marketing spend analysis tools, and other features which enhance the ability of 
managers of multifamily properties to communicate with their residents. We are currently integrating the Indatus assets with 
our existing contact center and maintenance products, increasing the features of these existing solutions. We acquired Indatus 
for a purchase price of $49.4 million, consisting of a cash payment of $43.8 million at closing; deferred cash payments of up to 
$5.0 million, payable over nineteen months after the acquisition date; and contingent cash payments of up to $2.0 million, in 
the aggregate, if certain revenue targets are met for the twelve month periods ending June 30, 2016 and 2017. The deferred cash 
payments are subject to adjustments specified in the acquisition agreement related to the seller's indemnification obligations.

42

In June 2015, we acquired certain assets from RJ Vacations, LLC and Switch Development Corporation, including the 

VRX product ("VRX"). VRX is a SaaS application which allows vacation rental management companies to manage the 
cleaning and turning of units, accounting, and document management. VRX will augment our existing line of solutions offered 
to the vacation rental industry. We are currently integrating VRX with our Kigo solution. We acquired VRX for a purchase 
price of $2.0 million, consisting of a cash payment of $1.5 million at closing and a contingent cash payment of up to $0.5 
million. Payment of the contingent cash obligation is dependent upon the achievement of certain subscription or booking 
activity targets and is subject to adjustments related to the sellers' indemnification obligations.

The purchase agreement also provides for us to make additional contingent cash payments of up to $3.0 million. Payment 

of the additional contingent cash payments is dependent upon the sellers providing certain services and the achievement of 
certain revenue targets during the twelve month periods ended December 31, 2016, 2017, and 2018. These payments are 
considered post-acquisition compensation and were not included in the acquisition consideration. 

Key Business Metrics

In addition to financial measures, we monitor our operating performance using a number of financially and non-
financially derived metrics that are not included in our consolidated financial statements. We monitor the key performance 
indicators reflected in the following table:

Revenue:

Total revenue

On demand revenue

On demand revenue as a percentage of total revenue

Ending on demand units

Average on demand units

Non-GAAP on demand revenue

Non-GAAP on demand revenue per average on demand unit

Non-GAAP on demand annual customer value

Adjusted EBITDA

Year Ended December 31,

2015

2014

2013

(in thousands, except dollar per unit data)

$

$

$

$

$

$

468,520

450,962

96.3%

10,568

10,118

448,805

44.36

468,796

92,191

$

$

$

$

$

$

404,551

390,622

96.6%

9,560

9,361

391,057

41.78

399,417

70,589

$

$

$

$

$

$

377,022

362,312

96.1%

9,022

8,615

365,029

42.37

382,262

90,312

Adjusted EBITDA as a percentage of total revenue

19.7%

17.4%

24.0%

On demand revenue:  This metric represents the license and subscription fees relating to our on demand software 

solutions, typically licensed over one year terms; commission income from sales of renter’s insurance policies; and transaction 
fees for certain of our on demand software solutions. We consider on demand revenue to be a key business metric because we 
believe the market for our on demand software solutions represents the largest growth opportunity for our business.

On demand revenue as a percentage of total revenue:  This metric represents on demand revenue for the period presented 

divided by total revenue for the same period. We use on demand revenue as a percentage of total revenue to measure our 
success in executing our strategy to increase the penetration of our on demand software solutions and expand our recurring 
revenue streams attributable to these solutions. We expect our on demand revenue to remain a significant percentage of our 
total revenue although the actual percentage may vary from period to period due to a number of factors, including the timing of 
acquisitions; professional and other revenues; and on premise perpetual license sales and maintenance fees. 

Ending on demand units:  This metric represents the number of rental housing units managed by our customers with one 

or more of our on demand software solutions at the end of the period. We use ending on demand units to measure the success of 
our strategy of increasing the number of rental housing units managed with our on demand software solutions. Property unit 
counts are provided to us by our customers as new sales orders are processed. Property unit counts may be adjusted periodically 
as information related to our customers’ properties is updated or supplemented, which could result in adjustments to the number 
of units previously reported.

Non-GAAP on demand revenue:  This metric represents on demand revenue plus acquisition-related and other deferred 

revenue adjustments. We use this metric to evaluate our on demand revenue as we believe its inclusion provides a more 
accurate depiction of on demand revenue arising from our strategic acquisitions.

43

 
 
 
The following provides a reconciliation of GAAP to non-GAAP on demand revenue: 

On demand revenue
Acquisition-related and other deferred revenue
Non-GAAP on demand revenue

Year Ended December 31,

2015

2014

(in thousands)

2013

$

$

450,962
(2,157)
448,805

$

$

390,622
435
391,057

$

$

362,312
2,717
365,029

Non-GAAP on demand revenue per average on demand unit:  This metric represents non-GAAP on demand revenue for 
the period presented divided by average on demand units for the same period. For interim periods, the calculation is performed 
on an annualized basis. We calculate average on demand units as the average of the beginning and ending on demand units for 
each quarter in the period presented. We monitor this metric to measure our success in increasing the number of on demand 
software solutions utilized by our customers, our overall revenue, and our profitability.

Non-GAAP on demand annual customer value ("ACV"):  This metric represents management's estimate of the current 

annual run-rate value of on demand customer relationships. ACV is calculated by multiplying ending on demand units by 
annualized non-GAAP on demand revenue per average on demand unit.

Adjusted EBITDA:  We define Adjusted EBITDA as net (loss) income plus acquisition-related and other deferred revenue 

adjustments; depreciation, asset impairment, and loss on disposal of assets; amortization of intangible assets; acquisition-
related (income) expense; net interest expense; income tax benefit; any impact related to the litigation with Yardi Systems, Inc. 
(including related insurance litigation and settlement costs), collectively the "Yardi Litigation"; and stock-based compensation 
expense.

The following provides a reconciliation of GAAP net (loss) income to Adjusted EBITDA.

Year Ended December 31,

2015

2014

2013

Net (loss) income

$

Acquisition-related and other deferred revenue

Depreciation, asset impairment, and loss on disposal of assets

Amortization of intangible assets

Acquisition-related (income) expense

Interest expense, net

Income tax benefit

Litigation-related expense

Stock-based compensation expense

Adjusted EBITDA

(9,218) $
(2,157)
44,385

25,377
(1,841)
1,367
(3,846)
2

38,122

(in thousands)

(10,274) $
435

19,288

22,404

1,987

1,117
(6,333)
4,915

37,050

$

92,191

$

70,589

$

20,692

2,717

14,411

17,648

3,269

1,427
(210)
661

29,697

90,312

Adjusted EBITDA as a percentage of total revenue:  Adjusted EBITDA as a percentage of total revenue is calculated by 

dividing Adjusted EBITDA by total revenue for the same period. This metric provides us with a measure of our success in 
growing our business which excludes non-cash charges and certain other items which cause period-to-period fluctuations which 
do not correlate to our underlying business operations.

Non-GAAP Financial Measures:  We believe that the non-GAAP financial measures defined above are useful to investors 

and other users of our financial statements in evaluating our operating performance because they provide additional tools to 
compare business performance across companies and periods. We believe that: 

• 

• 

these non-GAAP financial measures provide investors and other users of our financial information consistency and 
comparability with our past financial performance; facilitate period-to-period comparisons of operations; and 
facilitate comparisons with our peer companies, many of which use similar non-GAAP financial measures to 
supplement their GAAP results; 

it is useful to exclude certain non-cash charges, such as depreciation and asset impairment; amortization of 
intangible assets; stock-based compensation; and non-core operational charges, such as acquisition-related 
expenses and any impact related to the Yardi Litigation, from non-GAAP earnings measures, such as Adjusted 
EBITDA, because the amount of such expenses in any specific period may not directly correlate to the underlying 
performance of our business operations and these expenses can vary significantly between periods as a result of 

44

 
 
 
 
 
 
new acquisitions; full amortization of previously acquired tangible and intangible assets; or the timing of new 
stock-based awards, as the case may be; and 

• 

it is useful to include deferred revenue written down for GAAP purposes under purchase accounting rules and 
revenue deferred due to a lack of historical experience determining the settlement of the contractual obligation in 
order to appropriately measure the underlying performance of our business operations in the period of activity and 
associated expense.

We use the non-GAAP financial measures defined above in conjunction with traditional GAAP financial measures as 
part of our overall assessment of our performance; for planning purposes, including the preparation of our annual operating 
budget; to evaluate the effectiveness of our business strategies; and to communicate with our board of directors concerning 
our financial performance. 

We do not place undue reliance on non-GAAP financial measures as our only measures of operating performance. 
Non-GAAP financial measures should not be considered substitutes for other measures of financial performance or liquidity 
reported in accordance with GAAP. There are limitations to using non-GAAP financial measures, including that other 
companies may calculate these measures differently than we do; that they do not reflect changes in, or cash requirements 
for, our working capital; and that they do not reflect our capital expenditures or future requirements for capital 
expenditures. We compensate for the inherent limitations associated with using non-GAAP financial measures through 
disclosure of these limitations, presentation of our financial statements in accordance with GAAP, and reconciliation of 
non-GAAP financial measures to the most directly comparable GAAP financial measures.

Key Components of our Results of Operations

Revenue

We derive our revenue from three primary sources: our on demand software solutions; our on premise software solutions; 
and our professional and other services. In 2015, 2014, and 2013, we generated revenue of $468.5 million, $404.6 million, and 
$377.0 million, respectively.

On Demand Revenue

Revenue from our on demand software solutions is comprised of license and subscription fees relating to our on demand 

software solutions; typically licensed for one year terms; commission income from sales of renter’s insurance policies; and 
transaction fees for certain on demand software solutions, such as payment processing, spend management, and billing 
services. Typically, we price our on demand software solutions based primarily on the number of units or beds the customer 
manages with our solutions. For our insurance based solutions, our agreement provides for a fixed commission on earned 
premiums related to the policies sold by us. The agreement also provides for a contingent commission to be paid to us in 
accordance with the agreement. Our transaction-based solutions are priced based on a fixed rate per transaction.

In 2015, 2014, and 2013, revenue from our on demand software solutions was approximately $451.0 million, $390.6 
million, and $362.3 million, respectively, representing approximately 96.3%, 96.6%, and 96.1% of our total revenue for the 
same periods. Revenue from our on demand software solutions has continued to increase as we have ceased actively marketing 
our legacy on premise software solutions to new customers and many of our existing on premise customers have transitioned to 
our on demand software solutions.

On Premise Revenue

Our on premise software solutions are distributed to our customers and maintained locally on the customer's hardware. 

Revenue from our on premise software solutions is comprised of license fees under term and perpetual license agreements. 
Typically, we have licensed our on premise software solutions pursuant to term license agreements with an initial term of one 
year that include maintenance and support. Customers can renew their term license agreement for additional one-year terms at 
renewal price levels. In 2015, 2014, and 2013, revenue from our on premise software solutions was approximately $3.0 million, 
$3.1 million, and $3.7 million, representing approximately 0.6%, 0.8%, and 1.0% of our total revenue for the same periods, 
respectively. 

We no longer actively market our legacy on premise software solutions to new customers, and only license these 
solutions to a small portion of our existing on premise customers as they expand their portfolio of rental housing properties. 
While we intend to support our acquired on premise software solutions, we expect that many of the customers who license 
these solutions will transition to our on demand software solutions over time.

45

Professional and Other Revenue

Revenue from professional and other services consists of consulting and implementation services; training; and other 
ancillary services. We complement our solutions with professional and other services for our customers willing to invest in 
enhancing the value or decreasing the implementation time of our solutions. Our professional and other services are typically 
priced as time and material engagements. In 2015, 2014, and 2013, revenue from professional and other services was 
approximately $14.6 million, $10.8 million, and $11.0 million, representing approximately 3.1%, 2.6%, and 2.9% of our total 
revenue for the same periods, respectively. 

Cost of Revenue

Cost of revenue consists primarily of personnel costs related to our operations; support services; training and 

implementation services; expenses related to the operation of our data centers; and fees paid to third-party service providers. 
Personnel costs include salaries, bonuses, stock-based compensation, and employee benefits. Cost of revenue also includes an 
allocation of facilities costs; overhead costs and depreciation; as well as amortization of acquired technology related to strategic 
acquisitions and amortization of capitalized development costs. We allocate facilities, overhead costs, and depreciation based 
on headcount. 

Operating Expenses

We classify our operating expenses into three categories: product development; sales and marketing; and general and 
administrative. Our operating expenses primarily consist of personnel costs; costs for third-party contracted development; 
marketing; legal; accounting and consulting services; and other professional service fees. Personnel costs for each category of 
operating expenses include salaries, bonuses, stock-based compensation, and employee benefits for employees in that category. 
In addition, our operating expenses include an allocation of our facilities costs; overhead costs and depreciation based on 
headcount for that category; as well as amortization of purchased intangible assets resulting from our acquisitions.

Product development:  Product development expense consists primarily of personnel costs for our product development 

employees and executives and fees to contract development vendors. Our product development efforts are focused primarily on 
increasing the functionality and enhancing the ease of use of our on demand software solutions and expanding our suite of on 
demand software solutions. In 2008 and 2011, we established product development and service centers in Hyderabad, India and 
Manila, Philippines to take advantage of strong technical talent at lower personnel costs compared to the United States. In 
2015, we expanded our operations in the Philippines by opening an office in Cebu City. 

Sales and marketing:  Sales and marketing expense consists primarily of personnel costs for our sales marketing and 

business development employees and executives; information technology; travel and entertainment; and marketing programs. 
Marketing programs consist of amounts paid for SEO and search engine marketing (“SEM”); renter’s insurance; other 
advertising, trade shows, user conferences, public relations, industry sponsorships and affiliations; and product marketing. In 
addition, sales and marketing expense includes amortization of certain purchased intangible assets, including customer 
relationships and key vendor and supplier relationships, obtained in connection with our acquisitions. 

General and administrative:  General and administrative expense consists of personnel costs for our executives; finance 

and accounting; human resources; management information systems; and legal personnel, as well as legal, accounting and other 
professional service fees; and other corporate expenses. 

Interest Expense and Other, Net

Interest expense, net, consists primarily of interest income and interest expense. Interest income represents earnings from 

our cash and cash equivalents. Interest expense is associated with our revolving credit facility, capital lease obligations, and 
certain acquisition-related liabilities. 

Income Taxes

As of December 31, 2015, we had gross federal and state net operating loss ("NOL") carryforwards of approximately 
$161.0 million and $67.5 million, respectively. If not utilized, our federal NOL carryforwards will begin to expire in 2022, and 
our state NOL carryforwards will begin to expire in 2016. NOLs that we have generated are not currently subject to the 
carryforward limitation in Section 382 of the Internal Revenue Code (“Section 382 limitation”); however, $18.3 million of 
NOLs generated by our subsidiaries prior to our acquisition of them are subject to the Section 382 limitation. The limitation on 
these pre-acquisition NOL carryforwards will fully expire in 2031. A cumulative change in ownership among material 
shareholders, as defined in Section 382 of the Internal Revenue Code, during a three-year period may also limit utilization of 
our federal net operating loss carryforwards.

46

Critical Accounting Policies

Our consolidated financial statements are prepared in accordance with GAAP. In many cases, the accounting treatment of 
a particular transaction is specifically dictated by GAAP and does not require management’s judgment in its application, while 
in other cases, management’s judgment is required in selecting among available alternative accounting standards that allow 
different accounting treatment for similar transactions. The preparation of our consolidated financial statements and related 
disclosures require us to make estimates, assumptions, and judgments that affect the reported amount of assets, liabilities, 
revenue expenses, and related disclosures. We base our estimates and assumptions on historical experience and other factors 
that we believe to be reasonable under the circumstances. In some instances, we could reasonably use different accounting 
estimates, and in some instances results could differ significantly from our estimates. We evaluate our estimates and 
assumptions on an ongoing basis. To the extent that there are differences between our estimates and actual results, our future 
financial statement presentation, financial condition, results of operations, and cash flows will be affected.

We believe that the assumptions and estimates associated with revenue recognition; fair value measurements; accounts 
receivable; business combinations; goodwill and other intangible assets with indefinite lives; impairment of long-lived assets; 
stock-based compensation; income taxes; legal reserves; commissions receivable; and capitalized product development costs 
have the greatest potential impact on our consolidated financial statements. Therefore, we believe the accounting policies 
discussed below are critical to understanding our historical and future performance, as these policies relate to the more 
significant areas involving our management’s judgments, assumptions, and estimates.

Revenue Recognition

We derive our revenue from three primary sources: on demand software solutions, on premise software solutions, and 

professional services. We commence revenue recognition when all of the following conditions are met:

• 

• 

• 

• 

there is persuasive evidence of an arrangement;

the solution and/or service has been provided to the customer;

the collection of the fees is probable; and

the amount of fees to be paid by the customer is fixed or determinable.

If the fees are not fixed or determinable, we recognize revenues as payments become due from customers or when 
amounts owed are collected, provided all other conditions for revenue recognition have been met. Accordingly, this may 
materially affect the timing of our revenue recognition and results of operations.

When arrangements with customers include multiple software solutions and/or services, we allocate arrangement 
consideration to each deliverable based on its relative selling price. In such circumstances, we determine the relative selling 
price for each deliverable based on vendor specific objective evidence of selling price ("VSOE"), if available, or our best 
estimate of selling price ("ESP"). We have determined that third-party evidence of selling price is not available as our solutions 
and services are not largely interchangeable with those of other vendors. Our process for determining ESP considers multiple 
factors, including prices charged by us for similar offerings when sold separately, pricing and discount strategies, and other 
business objectives.

Taxes collected from customers and remitted to governmental authorities are presented on a net basis.

On Demand Revenue

Our on demand revenue consists of license and subscription fees, transaction fees related to certain of our software-

enabled value-added services, and commissions derived from us selling certain risk mitigation services.

License and subscription fees are composed of a charge billed at the initial order date and monthly or annual subscription 
fees for accessing our on demand software solutions. The license fee billed at the initial order date is recognized as revenue on 
a straight-line basis over the longer of the contractual term or the period in which the customer is expected to benefit, which we 
consider to be three years. Recognition starts once the product has been activated. Revenue from monthly and annual 
subscription fees is recognized on a straight-line basis over the access period.

We recognize revenue from transaction fees derived from certain of our software-enabled value-added services as the 

related services are performed.

As part of our risk mitigation services to the rental housing industry, we act as an insurance agent and derive commission 
revenue from the sale of insurance products to individuals. The commissions are based upon a percentage of the premium that 
the insurance company charges to the policyholder and are subject to forfeiture in instances where a policyholder cancels prior 
to the end of the policy. If the policy is cancelled, our commissions are forfeited as a percent of the unearned premium. As a 
result, we recognize commissions related to these services as earned ratably over the policy term. Our contract with our 
underwriting partner provides for contingent commissions to be paid to us in accordance with the agreement. Our estimate of 
contingent commission revenue considers historical loss experience on the policies sold by us.

47

On Premise Revenue

Sales of our on premise software solutions consists of an annual term license, which includes maintenance and support. 
Customers can renew their annual term license for additional one-year terms at renewal price levels. We recognize revenue for 
the annual term license and support services on a straight-line basis over the contract term.

We also derive on premise revenue from multiple element arrangements that include perpetual licenses with maintenance 
and other services to be provided over a fixed term. Revenue is recognized for delivered items using the residual method when 
we have VSOE of fair value for the undelivered items and all other criteria for revenue recognition have been met. When 
VSOE has not been asserted for the undelivered items, we recognize the arrangement fees ratably over the longer of the 
customer support period or the period during which professional services are rendered.

Professional and Other Revenue

Professional services and other revenue are recognized as the services are rendered for time and material contracts. 

Training revenues are recognized after the services are performed.

Accounts Receivable

For several of our solutions, we invoice our customers prior to the period in which service is provided. Accounts 
receivable represent trade receivables from customers when we have invoiced for software solutions and/or services and we 
have not yet received payment. We present accounts receivable net of an allowance for doubtful accounts. We maintain an 
allowance for doubtful accounts for estimated losses resulting from the inability of customers to make required payments, or 
the customer canceling prior to the service being rendered. As a result, a portion of our allowance is for services not yet 
rendered and, therefore, is classified as an offset to deferred revenue, which does not have an effect on the Consolidated 
Statement of Operations. In evaluating the sufficiency of the allowance for doubtful accounts we consider the current financial 
condition of the customer, the specific details of the customer account, the age of the outstanding balance, the current economic 
environment, and historical credit trends. Any change in the assumptions used in analyzing a specific account receivable might 
result in an additional allowance for doubtful accounts being recognized in the period in which the change occurs. 

For certain transactions, we have met the requirements to recognize income in advance of physically invoicing the 
customer. In these instances, we record unbilled receivables for the amount that will be due from the customer upon invoicing. 
Accounts receivable are written off upon determination of non-collectability following established Company policies based on 
the aging from the accounts receivable invoice date. In the case of balances relating to services not yet rendered, the balance is 
written off when the customer cancels the service or when we determine that the invoiced service will no longer be provided, 
whichever occurs first. 

Accounts receivable includes commissions due to the Company related to the sale of insurance products to individuals 

and commissions which are contingent based upon the activity in the underlying policies. Contingent commissions are 
determined based on a calculation that considers earned agent commissions, a percent of premium retained by our underwriting 
partner, incurred losses, and profit retained by our underwriting partner during the time period. Contingent commissions 
receivable are recorded at their estimated net realizable value, based on estimates and considerations which include, but are not 
limited to, the historical and projected loss rates incurred by the underlying policies.

Business Combinations

When we acquire businesses, we allocate the total consideration to the fair value of tangible assets and liabilities and 
identifiable intangible assets acquired. Any residual purchase price is recorded as goodwill. The allocation of the purchase price 
requires management to make significant estimates in determining the fair values of assets acquired and liabilities assumed, 
especially with respect to intangible assets. These estimates are based on the application of valuation models using historical 
experience and information obtained from the management of the acquired companies. These estimates can include, but are not 
limited to, the cash flows that an asset is expected to generate in the future, the appropriate weighted average cost of capital, 
and the cost savings expected to be derived from acquiring an asset. These estimates are inherently uncertain and unpredictable. 
In addition, unanticipated events and circumstances may occur in future periods which may affect the realizability of these 
estimated asset values. 

Additionally, we at times provide for the payment of additional cash consideration to the extent certain targets are 
achieved in the future. The fair value of this contingent consideration is based on significant estimates and is initially recorded 
as purchase price. To the extent the fair value changes prior to distribution, these changes are reflected in the Consolidated 
Statement of Operations.

48

Goodwill and Other Intangible Assets with Indefinite Lives

We recorded goodwill and other intangible assets with indefinite lives in conjunction with all our business acquisitions 

completed since the beginning of 2008. We test goodwill for impairment based on a single reporting unit. We believe we 
operate in a single reporting unit because our chief operating decision maker does not regularly review our operating results 
other than at a consolidated level for purposes of decision making regarding resource allocation and operating performance.

We test goodwill and other intangible assets with indefinite lives for impairment separately on an annual basis in the 
fourth quarter of each year. Additionally, we will test goodwill and other intangible assets with indefinite lives in the interim if 
events and circumstances indicate that goodwill and other intangible assets with indefinite lives may be impaired. The events 
and circumstances that we consider include significant under-performance relative to projected future operating results and 
significant changes in our overall business and/or product strategies. If an event occurs that would cause us to revise our 
estimates and assumptions used in analyzing the value of our goodwill and other intangible assets with indefinite lives, the 
revision could result in a non-cash impairment charge that could have a material impact on our financial results. 

We evaluate impairment of goodwill by first performing a qualitative assessment to determine whether it is more likely 

than not that the fair value of a reporting unit is less than its carrying value. If it is concluded that this is the case, it is necessary 
to perform the two-step goodwill impairment test. The first step involves a comparison of the fair value of a reporting unit with 
its carrying amount. If the carrying amount of the reporting unit exceeds its fair value, the second step involves a comparison of 
the implied fair value and carrying amount of the goodwill of that reporting unit to determine the impairment charge, if any. 

We quantitatively evaluate other intangible assets with indefinite lives by estimating the fair value of those assets based 

on estimated future earnings derived from the assets using the income approach model. For those intangible assets with 
indefinite lives that have been determined to be inseparable due to their interchangeable use, we have grouped these assets into 
single units of accounting for purposes of testing for impairment. If the carrying amount of the other intangible assets with 
indefinite lives exceeds the fair value, we would recognize an impairment loss equal to the excess of carrying value over fair 
value. 

Impairment of Long-lived Assets

We perform an impairment review of long-lived assets held and used whenever events or changes in circumstances 
indicate that the carrying value may not be recoverable. Factors we consider important that could trigger an impairment review 
include, but are not limited to, significant under-performance relative to projected future operating results, significant changes 
in the manner of our use of the acquired assets or our overall business and/or product strategies, and significant industry or 
economic trends. When we determine that the carrying value of a long-lived asset may not be recoverable based upon the 
existence of one or more of these indicators, we determine the recoverability by comparing the carrying amount of the asset to 
net future undiscounted cash flows that the asset is expected to generate. We would then recognize an impairment charge equal 
to the amount by which the carrying amount exceeds the fair market value of the asset.

Intangible Assets

Intangible assets consist of acquired developed product technologies, acquired customer relationships, vendor 

relationships, and trade names. We record intangible assets at fair value and amortize those with finite lives over the shorter of 
the contractual life or the estimated useful life. We estimate the useful lives of acquired developed product technologies and 
customer relationships based on factors that include the planned use of each developed product technology and the expected 
pattern of future cash flows to be derived from each developed product technology and existing customer relationships. We 
include amortization of acquired developed product technologies in cost of revenue, amortization of acquired customer 
relationships in sales and marketing expenses, and amortization of vendor relationships in general and administrative expenses 
in our Consolidated Statements of Operations. Management evaluates the useful lives of these assets on an annual basis and 
tests for impairment whenever events or changes in circumstances occur that could impact the recoverability of these assets. 

Stock-Based Compensation

The Company recognizes compensation expense related to awards of stock options and restricted stock granted to 

employees based on the estimated fair value of the awards on the date of grant, net of estimated forfeitures.

The fair value of time-based RSU awards is based on the closing price of our common stock on the date of grant. 

Compensation expense for these awards is recognized on a straight-line basis over the requisite service period. The fair value of 
our time-based restricted stock awards is based on the closing price of our common stock on the NASDAQ Global Select 
Market on the date of grant. 

The Company estimates the fair value of time-based vesting stock option awards using the Black-Scholes option pricing 

model on the date of grant and the associated expense is recognized over the requisite service period, which is generally the 
vesting period, on a straight-line basis. Determining the fair value of stock-based compensation awards under this model 
requires judgment, including estimating the volatility, risk free rate, expected term, and estimated dividend yield. The 
assumptions used in calculating the fair value of stock-based compensation awards represent our best estimates, based on 

49

management's judgment. The estimated dividend yield is zero since we have not issued dividends to date and do not anticipate 
issuing dividends. The risk-free interest rate is based on the implied yield currently available on U.S. Treasury zero coupon 
issues with an equivalent remaining term. We estimate volatility for option grants by evaluating our expected and historical 
volatility rates and the volatility rates of publicly traded peers. For purposes of determining the expected term, we evaluate the 
historical life of stock options previously awarded. Awards generally vest over a service period of four years, with a maximum 
contractual term of ten years. We have granted stock options at exercise prices equal to the fair market value of our common 
stock, as of the grant date. 

The fair value of restricted stock awards with market-based and time-based vesting conditions is estimated using a 
discrete model based on multiple stock price-paths developed through the use of Monte Carlo simulation. Expense associated 
with market-based awards is recognized over the requisite service period using the graded-vesting attribution method. The 
requisite service period includes the derived service period, based on the median of the distribution of share price-paths on 
which the market condition is satisfied, and the vesting period subsequent to achieving the market condition. At each stock 
option grant date, the Company utilizes peer group data to calculate our expected volatility. Expected volatility is based on 
historical volatility rates of publicly traded peers combined with our historical volatility rates. The risk-free rate is based on the 
U.S. Treasury strip note yield curve for the period corresponding to the valuation date. Changes to the assumptions underlying 
the above models may have a significant impact on the underlying value of the market-based restricted stock awards, which 
could have a material impact on our consolidated financial statements.

The Company estimates the fair value of restricted stock awards with performance-based and time-based vesting 
conditions based on the closing price of our common stock on the date of grant. Compensation expense for performance-based 
RSU awards is recognized when achievement of the performance condition is determined to be probable. Expense is 
recognized on a straight-line basis over the requisite service period. 

Income Taxes

Income taxes are provided based on the liability method, which results in income tax assets and liabilities arising from 
temporary differences. Temporary differences are differences between the tax basis of assets and liabilities and their reported 
amounts in the financial statements that will result in taxable or deductible amounts in future years. The liability method 
requires the effect of tax rate changes on current and accumulated deferred income taxes to be reflected in the period in which 
the rate change was enacted. The liability method also requires that the deferred tax assets be reduced by a valuation allowance 
unless it is more likely than not that the assets will be realized.

We record net deferred tax assets to the extent we believe these assets will more likely than not be realized. We consider 
whether a valuation allowance is needed on our deferred tax assets by evaluating all positive and negative evidence relative to 
our ability to recover deferred tax assets, including scheduled reversals of deferred tax liabilities, projected future taxable 
income, tax planning strategies and recent financial operations. In projecting future taxable income, we begin with historical 
results, if any, and incorporate assumptions including the amount of future state, federal and foreign pretax operating income, 
the reversal of temporary differences, and the implementation of feasible and prudent tax planning strategies, if any. These 
assumptions require significant judgment about the forecasts of future taxable income and are consistent with the plans and 
estimates we are using to manage the underlying businesses.

We may recognize the tax benefit from uncertain tax positions only if it is at least more likely than not that the tax 
position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax 
benefits recognized in the financial statements from such a position should be measured based on the largest benefit that has a 
greater than fifty percent likelihood of being realized upon settlement with the taxing authorities. We currently have recorded 
no liability for uncertain tax positions due to the fact that there were no material identified tax benefits that were considered 
uncertain positions.

Capitalized Product Development Costs

We capitalize specific product development costs, including costs to develop software products or the software 
components of our solutions to be marketed to our customers, as well as software programs to be used solely to meet our 
internal needs. The costs incurred in the preliminary stages of development related to research; project planning; training; 
maintenance and general and administrative activities; and overhead costs are expensed as incurred. The costs of relatively 
minor upgrades and enhancements to the software are also expensed as incurred. Once an application has reached the 
development stage, internal and external costs incurred in the performance of application development stage activities, 
including materials, services, and payroll-related costs for employees, are capitalized, if direct and incremental, until the 
software is substantially complete and ready for its intended use. Capitalization ceases upon completion of all substantial 
testing. We also capitalize costs related to specific upgrades and enhancements when it is probable the expenditures will result 
in additional functionality. Capitalized costs are recorded as part of property, equipment, and software. Internal use software is 
amortized on a straight-line basis over its estimated useful life, generally three years. Management evaluates the useful lives of 

50

these assets on an annual basis and tests for impairment whenever events or changes in circumstances occur that could impact 
the recoverability of these assets. 

Results of Operations

The following tables set forth our results of operations for the specified periods. The period-to-period comparison of 

financial results is not necessarily indicative of future results. 

Consolidated Statements of Operations Data 

Revenue:

On demand
On premise
Professional and other
Total revenue

Cost of revenue (1)
Gross profit
Operating expense:

Product development (1)
Sales and marketing (1)
General and administrative (1)
Impairment of identified intangible assets

Total operating expense

Operating (loss) income
Interest expense and other, net
(Loss) income before income taxes
Income tax benefit
Net (loss) income

(1)  Includes stock-based compensation expense as follows:

Cost of revenue
Product development
Sales and marketing
General and administrative

Year Ended December 31,

2015

2014

2013

(in thousands)

$

450,962
2,970
14,588
468,520
198,613
269,907

68,799
123,108
68,814
20,801
281,522
(11,615)
(1,449)
(13,064)
(3,846)
(9,218) $

$

390,622
3,094
10,835
404,551
174,871
229,680

64,418
111,563
69,202
—
245,183
(15,503)
(1,104)
(16,607)
(6,333)
(10,274) $

362,312
3,691
11,019
377,022
148,321
228,701

50,638
95,894
60,610
—
207,142
21,559
(1,077)
20,482
(210)
20,692

Year Ended December 31,

2015

2014

(in thousands)

2013

$

4,046
8,585
12,996
12,495

$

3,826
8,637
12,966
11,621

3,111
4,788
10,993
10,805

$

$

$

51

 
 
 
 
 
 
The following table sets forth our results of operations for the specified periods as a percentage of our revenue for those 

periods. The period-to-period comparison of financial results is not necessarily indicative of future results.

Revenue:

On demand
On premise
Professional and other
Total revenue

Cost of revenue
Gross profit
Operating expense:

Product development
Sales and marketing
General and administrative
Impairment of identified intangible assets

Total operating expense

Operating (loss) income
Interest expense and other, net
(Loss) income before income taxes
Income tax benefit
Net (loss) income

Year Ended December 31, 2015 and 2014 

Revenue

Year Ended December 31,

2015

2014

2013

(as a percentage of total revenue)

96.3 %
0.6
3.1
100.0
42.4
57.6

14.7
26.3
14.7
4.4
60.1
(2.5)
(0.3)
(2.8)
(0.8)
(2.0)%

96.6 %
0.8
2.6
100.0
43.2
56.8

15.9
27.6
17.1
—
60.6
(3.8)
(0.3)
(4.1)
(1.6)
(2.5)%

96.1%
1.0
2.9
100.0
39.3
60.7

13.4
25.5
16.1
—
55.0
5.7
(0.3)
5.4
(0.1)
5.5%

Revenue:

On demand

On premise

Professional and other

Total revenue

On demand unit metrics:

Ending on demand units

Average on demand units

Non-GAAP on demand revenue

Non-GAAP on demand revenue per average on
demand unit

Non-GAAP on demand annual customer value

Year Ended December 31,

2015

2014

Change

% Change

(in thousands, except dollar per unit data)

$

$

$

$

$

450,962

$

390,622

$

2,970

14,588

3,094

10,835

468,520

$

404,551

$

10,568

10,118

448,805

44.36

468,796

$

$

$

9,560

9,361

391,057

41.78

399,417

$

$

$

60,340
(124)
3,753

63,969

1,008

757

57,748

2.58

69,379

15.4%
(4.0)
34.6

15.8

10.5

8.1

14.8

6.2

17.4

On demand revenue:  On demand revenue represented 96.3% and 96.6% of our total revenue during the twelve months 
ended December 31, 2015 and 2014, respectively. Our on demand revenue increased $60.3 million, or 15.4%, for the twelve 
months ended December 31, 2015 as compared to the same period in 2014. This increase was driven by an increase in the 
number of rental units managed with one or more of our solutions and greater customer adoption across our platform of 
solutions. Continued customer adoption across our platforms contributed to an increase in our revenue per average on demand 
unit from $41.78 to $44.36, or 6.2%, during the twelve months ended December 31, 2015, as compared to the same period in 
2014. Overall revenue growth continues to benefit from our investments in on demand data processing infrastructure, product 
development, and sales force. 

52

 
 
 
 
 
 
On demand revenue associated with our property management solutions grew $15.8 million, or 13.0%, during the twelve 

months ended December 31, 2015, as compared to the same period in 2014. This increase was driven primarily by growth 
within OneSite, related to our accounting and compliance monitoring solutions; spend management solutions; Propertyware; 
and Kigo. 

On demand revenue was most impacted by strong growth within our resident services solutions, which grew $36.0 
million, or 32.7%, during the twelve months ended December 31, 2015, as compared to the same period in 2014. This growth 
was driven by our payment processing solution, which continues to benefit from a market that has not fully realized the 
advantages of electronic payments; our renter's insurance products; as well as incremental revenue as a result of the Indatus 
acquisition in June 2015. 

Leasing and marketing solutions' on demand revenue grew $3.1 million, or 2.6%, during the twelve months ended 
December 31, 2015, as compared to the same period in 2014. This growth was driven by our screening, portal, and organic lead 
generation solutions, partially offset by lower revenue associated with our non-organic lead generation solutions.

On demand revenue attributed to asset optimization solutions grew $5.4 million, or 13.1%, during the twelve months 

ended December 31, 2015, as compared to the same period in 2014. This increase was driven by growth of the YieldStar 
platform and augmented by our recently released next-generation business intelligence suite, performance analytics, and 
revenue forecaster. 

On premise revenue:  On premise revenue decreased $0.1 million in 2015, as compared to 2014. Revenue from our on 
premise software solutions has continued to decrease as we have ceased actively marketing our legacy on premise software 
solutions to new customers and as many of our existing on premise customers have transitioned to our on demand software 
solutions. 

Professional and other revenue:  Professional and other services revenue increased $3.8 million in 2015, as compared to 

2014, primarily from consulting and training services related to the implementation of our solutions and improved pricing 
strategy.

On demand unit metrics:  As of December 31, 2015, one or more of our on demand solutions was utilized in the 

management of approximately 10.6 million rental property units, representing an increase of 1.0 million units, or 10.5%, 
compared to 2014. The increase in the number of rental property units managed by one or more of our on demand solutions 
was due to new customer sales; marketing efforts to existing customers; and our 2015 acquisitions, which contributed 4.9% to 
total ending on demand units.

Cost of Revenue

Cost of revenue
Stock-based compensation
Depreciation and amortization
Total cost of revenue

2015

2014

Change

% Change

Year Ended December 31,

$

$

170,552
4,046
24,015
198,613

$

$

(in thousands)

151,821
3,826
19,224
174,871

$

$

18,731
220
4,791
23,742

12.3%
5.8
24.9
13.6

Cost of revenue:  Total cost of revenue increased $18.7 million for the twelve months ended December 31, 2015, as 
compared to the same period in 2014, primarily as a result of an $8.7 million increase in direct costs resulting from increased 
sales of our solutions, including higher transaction volumes from our payments processing solution. Additionally, personnel 
expense increased $8.2 million related to increased expenditures to support our growth initiatives and, to a lesser degree, 
increases in headcount as a result of our acquisitions. Higher technology and facility related expenses of $2.4 million also 
contributed to the year over year increase in cost of revenue. These items were partially offset by a decrease in other expenses 
of $0.6 million.

53

 
 
 
Operating Expenses

Product development
Stock-based compensation
Depreciation and amortization

Total product development expense

2015

2014

Change

% Change

Year Ended December 31,

$

$

54,935
8,585
5,279
68,799

$

$

(in thousands)

50,871
8,637
4,910
64,418

$

$

4,064
(52)
369
4,381

8.0%
(0.6)
7.5
6.8

Product development:  Total product development expense increased in 2015 as compared to 2014, primarily due to an 

increase of $2.8 million in personnel expense related to increased headcount combined with higher variable compensation. 
Growth in our personnel expense was partially mitigated by efficiencies realized from a higher international labor mix as part 
of our global product development strategy. Additionally, we recognized impairment charges of $1.4 million associated with 
certain discontinued software development projects and information technology expense increased by $0.3 million. During the 
same period, consulting fees and travel expense decreased by $0.3 million and $0.1 million, respectively.

Sales and marketing
Stock-based compensation
Depreciation and amortization

Total sales and marketing expense

2015

2014

Change

% Change

Year Ended December 31,

$

$

96,778
12,996
13,334
123,108

$

$

(in thousands)

85,178
12,966
13,419
111,563

$

$

11,600
30
(85)
11,545

13.6%
0.2
(0.6)
10.3

Sales and marketing:  Total sales and marketing expense increased in 2015 as compared to 2014, primarily due to 

increased personnel expense of $7.6 million, consistent with our efforts to expand and invest in our sales force. During the 
same period, information technology expense increased $1.8 million related to our continued investment in our sales force; 
consulting and professional services expense increased $0.9 million; marketing programs and renter's insurance advertising fees 
increased $3.6 million; and other expenses increased $1.0 million year-over-year. These increases were partially offset by lower 
SEO and SEM activity of $3.3 million, consistent with our focus on increasing the efficiency of certain business functions.

General and administrative
Stock-based compensation
Depreciation and amortization

Total general and administrative expense

2015

2014

Change

% Change

Year Ended December 31,

$

$

53,056
12,495
3,263
68,814

$

$

(in thousands)

53,828
11,621
3,753
69,202

$

$

(772)
874
(490)
(388)

(1.4)%
7.5
(13.1)
(0.6)

General and administrative:  Total general and administrative expense decreased $0.8 million for the twelve months 
ended December 31, 2015, as compared to the same period in 2014. This change was primarily due to a net decrease in the fair 
value of the Company's acquisition-related liabilities of $3.4 million combined with a decrease in legal expense of $4.8 million, 
the majority of which related to one-time litigation and settlement costs incurred in the first quarter of 2014. These decreases 
were partially offset by an increase in personnel expense of $4.0 million, related to the scaling of our international operations to 
support the growth of our business and higher variable compensation; a net loss on the disposal and impairment of certain long-
lived assets of $1.3 million, related to the implementation of our global real estate strategy and our acquisition-related 
activities; higher consulting and professional fees of $1.2 million; higher insurance and taxes of $0.6 million; and an increase in 
other expense of $0.3 million.

Impairment of Identified Intangible Assets:  During the first quarter of 2015, we completed the integration of the 
InstaManager and Kigo platforms into a single solution marketed under the Kigo name. Subsequent to this integration, we 
discontinued the use of the InstaManager trade name to market or identify the software. Due to this change in circumstance, we 
evaluated the InstaManager trade name for impairment and concluded an impairment in the amount of $0.5 million existed at 
March 31, 2015.

In connection with the preparation of our third quarter 2015 financial statements, we identified indicators requiring the 

assessment of certain indefinite-lived trade names for impairment, primarily associated with our 2011 acquisition of 
MyNewPlace. Identified indicators included declines in actual and anticipated lead-generation revenues and a change in the 

54

 
 
 
 
 
 
 
 
 
Company's long-term marketing strategy. As a result, we analyzed these intangible assets and recorded a $20.3 million 
impairment charge during the third quarter of 2015, representing the amount by which the carrying value of the indefinite-lived 
trade names exceeded their estimated fair value. Given the change in our long-term marketing strategy and anticipated use of 
the trade names, we reclassified the remaining balance to finite-lived intangible assets as of September 30, 2015, which will be 
amortized on a straight-line basis over an estimated useful life of seven years.

Interest Expense and Other, Net

Total amounts outstanding under our interest bearing obligations at December 31, 2015, 2014, and 2013 included:

Revolving credit facility
Capital lease obligations
Interest bearing acquisition-related liabilities

2015

As of December 31,

2014

(in thousands)

2013

$

$

40,000
292
5,408

$

20,000
867
5,372

—
1,428
834

Interest expense for the year ended December 31, 2015 increased $0.2 million, as compared to the same period in 2014. 

The higher interest expense is primarily due to higher average outstanding balances on our revolving credit facility in 2015, 
partially offset by lower interest rates in the current period.

Provision for Income Taxes

For the year ended December 31, 2015, we recognized a consolidated tax benefit of $3.8 million on a loss before income 
taxes of $13.1 million, resulting in an effective tax rate of 29.4%. We recognized a domestic income tax benefit of $3.9 million, 
with an effective tax rate of 25.1%, resulting from the statutory federal tax rate and the effect of non-deductible expenses, state 
income tax rates, and other adjustments. We incurred foreign income tax expense of $0.1 million with an effective rate of 4.2%. 
The Company's foreign effective tax rate is lower than foreign statutory rates primarily because a significant portion of the 
Company's foreign operations in India and the Philippines occur in tax advantaged economic zones or are subject to statutory 
tax holidays.

Year Ended December 31, 2014 and 2013 

Revenue

Revenue:

On demand

On premise

Professional and other

Total revenue

On demand unit metrics:

Ending on demand units

Average on demand units

Non-GAAP on demand revenue

Non-GAAP on demand revenue per average
on demand unit

Non-GAAP on demand annual customer
value

Year Ended December 31,

2014

2013

Change

% Change

(in thousands, except dollar per unit data)

$

$

$

$

$

390,622

$

362,312

$

3,094

10,835

3,691

11,019

404,551

$

377,022

$

9,560

9,361

391,057

41.78

399,417

$

$

$

9,022

8,615

365,029

42.37

382,262

$

$

$

28,310
(597)
(184)
27,529

538

746

26,028

(0.59)

17,155

7.8%
(16.2)
(1.7)
7.3

6.0

8.7

7.1

(1.4)

4.5

On demand revenue:  Our on demand revenue increased in 2014 compared to 2013 due to an increase in rental property 

units managed with our on demand solutions and an increase in the number of our on demand solutions utilized by our existing 
customer base, combined with revenue contributed from our strategic acquisitions. This increase was offset in part due to a 
decrease in revenue per unit, or RPU, to $41.78 from $42.37. Lower RPU was primarily driven by reduced spending by our 
customers on marketing and advertising solutions resulting from their renter turnover rates declining and occupancy rates 
increasing.

On demand revenue from our property management solutions grew $12.9 million, or 11.9%, during the year ended 

December 31, 2014, as compared to the same period in 2013. This was driven by increased revenues within OneSite, 

55

 
 
 
 
 
 
attributable to growth in the single-family market and product enhancements made during the year; Propertyware; spend 
management solutions; and incremental revenues from our acquisition of Kigo.

The strongest growth within on demand revenue was experienced by our resident services solutions. Revenue from these 

solutions increased $14.5 million, or 15.2%, during the year ended December 31, 2014, as compared to the same period in 
2013. This growth was primarily due to our payments processing solution, which expanded significantly in this under-served 
market.

On demand revenue generated by our leasing and marketing solutions decreased $3.9 million, or 3.2%, during 2014, as 
compared to 2013. Leasing and marketing solutions were heavily impacted by pricing concessions, lower than expected sales 
of lead generation products, and a general deceleration of leasing velocity, which resulted in lower demand for these solutions. 

During 2014, on demand revenue from our asset optimization solutions grew year-over-year by $4.8 million, or 13.3%. 

This growth was primarily attributable to YieldStar, which continued to expand into its thinly penetrated market.

On premise revenue:  On premise revenue decreased in 2014 compared to 2013. We no longer actively market our legacy 

on premise software solutions to new customers and only market and support our acquired on premise software solutions. We 
expect on premise revenue to continue to decline over time as we transition acquired on premise customers to our on demand 
property management solutions.

Professional and other revenue:  Professional and other services revenue decreased in 2014 compared to 2013, primarily 

due to a decrease in sub-meter installation revenues related to our utility management services.

On demand unit metrics:  As of December 31, 2014, one or more of our on demand solutions was utilized in the 

management of approximately 9.6 million rental property units, representing an increase compared to 2013. The increase in the 
number of rental property units managed by one or more of our on demand solutions was due to new customer sales, marketing 
efforts to existing customers, and our 2014 acquisitions, which contributed 1.0% to total ending on demand units.

As of December 31, 2014, non-GAAP on demand revenue per average on demand unit decreased compared to 2013. This 

decrease is primarily due to reduced spending by our customers on marketing and advertising solutions resulting from their 
renter turnover rates declining and occupancy rates increasing.

Cost of Revenue

Cost of revenue
Stock-based compensation
Depreciation and amortization
Total cost of revenue

2014

2013

Change

% Change

Year Ended December 31,

$

$

151,821
3,826
19,224
174,871

$

$

(in thousands)

130,930
3,111
14,280
148,321

$

$

20,891
715
4,944
26,550

16.0%
23.0
34.6
17.9

Cost of revenue:  Total cost of revenue increased in 2014 compared to 2013 primarily due to an $8.7 million increase in 

costs related to the increased sales of our solutions; an increase in personnel related expenses in the amount of $8.6 million 
primarily related to costs to support our growth initiatives and, to a lesser degree, increases in headcount added as a result of 
our 2014 and 2013 acquisitions; an increase in information technology expense of $3.1 million, and an increase in consulting 
fees of $0.5 million.

Operating Expenses

Product development
Stock-based compensation
Depreciation and amortization

Total product development expense

2014

2013

Change

% Change

Year Ended December 31,

$

$

50,871
8,637
4,910
64,418

$

$

(in thousands)

42,806
4,788
3,044
50,638

$

$

8,065
3,849
1,866
13,780

18.8%
80.4
61.3
27.2

Product development:  Total product development expense increased in 2014 compared to 2013 primarily due to 
increased compensation costs for new product and integration initiatives of $5.9 million, an increase in consulting fees of $0.7 
million, an increase in information technology expense of $0.7 million, an increase in facilities expense of $0.6 million, and an 
increase in travel expense of $0.4 million. These increases were partially offset by a decrease in maintenance costs of $0.2 
million.

56

 
 
 
 
 
 
Sales and marketing
Stock-based compensation
Depreciation and amortization

Total sales and marketing expense

2014

2013

Change

% Change

Year Ended December 31,

$

$

85,178
12,966
13,419
111,563

$

$

(in thousands)

73,817
10,993
11,084
95,894

$

$

11,361
1,973
2,335
15,669

15.4%
17.9
21.1
16.3

Sales and marketing. Total sales and marketing expense increased in 2014 compared to 2013 primarily due to increased 

compensation costs for new and existing sales representatives of $8.1 million, an increase in marketing program expense of 
$3.7 million, an increase in information technology expense of $1.5 million, and an increase in travel related expenditures of 
$0.8 million. These increases were partially offset by a decrease in SEO and SEM activity of $2.1 million, consistent with our 
strategy to optimize certain business models, and a decrease in bad debt expense of $0.6 million.

General and administrative
Stock-based compensation
Depreciation and amortization

Total general and administrative expense

2014

2013

Change

% Change

Year Ended December 31,

$

$

53,828
11,621
3,753
69,202

$

$

(in thousands)

46,468
10,805
3,337
60,610

$

$

7,360
816
416
8,592

15.8%
7.6
12.5
14.2

General and administrative:  Total general and administrative expense increased in 2014 compared to 2013 primarily due 
to an increase of $1.8 million in personnel expense to support the growth in our business, including increased investment in our 
offshore operations that support those functions; a $5.5 million increase in litigation expense primarily due to legal fees and the 
settlement of a lawsuit in 2014; an increase in fees for professional services of $0.9 million; an increase in travel related 
expenditures of $0.2 million; and an increase in business insurance costs of $0.2 million. These increases were partially offset 
by lower expense related to changes in the fair value of our acquisition-related obligations of $1.2 million.

Interest Expense and Other, Net

Total amounts outstanding under our interest-bearing obligations at December 31, 2014, 2013 and 2012 include:

Revolving credit facility
Capital lease obligations
Interest bearing acquisition-related liabilities

As of December 31,

2014

2013

(in thousands)

$

$

20,000
867
5,372

—
1,428
834

Interest expense increased $0.3 million for the year ended December 31, 2014, as compared to the same period in 2013. 

This change is primarily attributable to higher amortization of our debt origination costs, related to the restructure of our 
revolving credit facility in September 2014, and the increase on our revolving facility to $20.0 million at December 31, 2014.

Provision for Income Taxes

For the year ended December 31, 2014, we had a tax benefit of $6.3 million and an effective tax rate of 38.1%. The 2014 
domestic income taxes are a net benefit of $6.6 million, with an effective tax rate of 40.0%, resulting from the statutory federal 
tax rate and state income tax rates, offset by state tax liabilities in jurisdictions where tax is considered an income tax for 
financial reporting purposes but is assessed on adjusted gross revenue rather than adjusted net income. The 2014 foreign 
income taxes were a net expense of $0.3 million with an effective rate of (1.9)%. The Company's foreign effective tax rate 
decreased in 2014 from 2013 as a result of the tax holiday for our projects registered with the Philippine Economic Zone 
Authority.

57

 
 
 
 
 
 
 
 
 
Quarterly Results of Operations

Certain components of quarterly net income (loss) disclosed below differ from those as reported in the Company's 
respective quarterly reports on Form 10-Q filed in 2015. Specifically, certain amounts included in cost of revenue in the 2015 
quarterly reports have been reclassified as sales and marketing expense to conform to the presentation in Consolidated 
Statements of Operations in this Annual Report on Form 10-K. Amounts of $1.0 million were reclassified for the three month 
periods ended June 30, 2015 and September 30, 2015, and $0.1 million was reclassified for the three month period ended 
March 31, 2015. The reclassification is reflected in the table below. Net income (loss) did not change as a result of the 
reclassification.

The following table presents our unaudited consolidated quarterly results of operations for the eight fiscal quarters ended 

December 31, 2015. This information is derived from our unaudited consolidated financial statements, and includes all 
adjustments that we consider necessary for the fair statement of our financial position and operating results for the quarters 
presented. Operating results for individual periods is not necessarily indicative of the operating results for a full year. Historical 
results are not necessarily indicative of the results to be expected in future periods. You should read this data together with our 
consolidated financial statements and the related notes to these financial statements included elsewhere in this filing.

Revenue:

On demand

On premise

Professional and
other

Total revenue

Cost of revenue

Gross profit

Operating expense:

Product development

Sales and marketing

General and
administrative

Impairment of
identified intangible
assets

Total operating
expense

Operating income (loss)

Interest expense and other,
net

Income (loss) before
income taxes

Income tax expense 
(benefit)

Net income (loss)

Net income (loss) per 
share attributable to 
common stockholders

Basic

Diluted

$

$

$

December 31,
2015

September 30,
2015

June 30,
2015

March 31,
2015

December 31,
2014

September 30,
2014

June 30,
2014

March 31,
2014

Three Months Ended,

(in thousands)

$

117,090

$

116,772

$ 110,640

$ 106,460

$

101,261

$

100,747

$ 91,606

$ 97,008

669

834

726

741

648

755

826

865

3,941

121,700

50,818

70,882

15,880

30,410

3,982

3,396

3,269

121,588

114,762

110,470

51,740

69,848

16,858

32,698

48,493

66,269

47,562

62,908

18,084

30,887

17,977

29,113

2,555

104,464

46,518

57,946

16,108

27,593

3,034

104,536

46,311

58,225

2,556

94,988

42,115

52,873

2,690

100,563

39,927

60,636

17,528

29,949

15,941

28,030

14,841

25,991

17,017

13,424

20,037

18,336

16,011

15,443

16,819

20,929

—

20,274

—

527

—

—

—

—

63,307

7,575

83,254

69,008

65,953

(13,406)

(2,739)

(3,045)

59,712

(1,766)

62,920

60,790

61,761

(4,695)

(7,917)

(1,125)

(401)

(391)

(390)

(267)

(333)

(345)

(204)

(222)

7,174

(13,797)

(3,129)

(3,312)

(2,099)

(5,040)

(8,121)

(1,347)

3,274

(5,605)

189

(1,704)

(2,209)

(1,783)

(1,830)

3,900

$

(8,192) $

(3,318) $ (1,608) $

110

$

(3,257) $ (6,291) $

(511)

(836)

0.05

0.05

$

$

(0.11) $

(0.04) $

(0.02) $

(0.11) $

(0.04) $

(0.02) $

— $

— $

(0.04) $ (0.08) $

(0.01)

(0.04) $ (0.08) $

(0.01)

58

 
 
 
The following table sets forth our results of operations for the specified periods as a percentage of our revenue for those 

periods. The period-to-period comparison of financial results is not necessarily indicative of future results.

Revenue:

On demand

On premise

Professional and other

Total revenue

Cost of revenue

Gross profit

Operating expense:

Product development

Sales and marketing

General and
administrative

Impairment of
identified intangible
assets

Total operating
expense

Operating income (loss) 

Interest expense and other,
net

Income (loss) before 
income taxes

Income tax expense
(benefit)

Net income (loss)

December 31,
2015

September 30,
2015

June 30,
2015

March 31,
2015

December 31,
2014

September 30,
2014

June 30,
2014

March 31,
2014

Three Months Ended,

(as a percentage of total revenue)

Adjusted

Adjusted

Adjusted

96.3%

96.0 %

96.4 %

96.4 %

97.0%

96.4 %

96.4 %

96.5 %

0.5

3.2

100.0

41.8

58.2

13.0

25.0

14.0

—

52.0

6.2

0.7

3.3

0.6

3.0

100.0

100.0

42.6

57.4

13.9

26.8

11.0

42.3

57.7

15.8

26.9

17.4

0.7

2.9

100.0

43.1

56.9

16.3

26.3

16.6

16.7

—

0.5

68.4

(11.0)

60.1

(2.4)

59.7

(2.8)

(0.2)

(3.0)

0.6

2.4

100.0

44.5

55.5

15.4

26.4

15.4

—

57.2

(1.7)

(0.3)

(2.0)

0.7

2.9

0.9

2.7

100.0

100.0

44.3

55.7

16.8

28.6

14.8

44.3

55.7

16.8

29.5

17.7

0.9

2.6

100.0

39.7

60.3

14.8

25.8

20.8

—

—

—

60.2

(4.5)

64.0

(8.3)

(0.3)

(0.2)

(4.8)

(8.5)

61.4

(1.1)

(0.2)

(1.3)

(1.5)

(1.5)%

(2.1)

0.1%

(1.7)

(1.9)

(3.1)%

(6.6)%

(0.5)

(0.8)%

(0.3)

(0.3)

(0.3)

5.9

2.7

(11.3)

(2.7)

(4.6)

0.2

3.2%

(6.7)%

(2.9)%

59

 
 
 
Reconciliation of Quarterly Non-GAAP Financial Measures

The following table presents a reconciliation of net income (loss) to Adjusted EBITDA for the eight fiscal quarters ended 

December 31, 2015:

December 31,
2015

September 30,
2015

June 30,
2015

March 31,
2015

December 31,
2014

September 30,
2014

June 30,
2014

March 31,
2014

Three Months Ended,

(in thousands)

Net income (loss)

$

3,900

$

(8,192) $ (3,318) $ (1,608) $

110

$

(3,257) $ (6,291) $

(836)

Acquisition-related
and other deferred
revenue

Depreciation, asset
impairment, and loss
on disposal of assets

Amortization of
intangible assets

Acquisition-related
(income) expense

Interest expense, net

Income tax expense
(benefit)

Litigation-related
expense

Stock-based
compensation expense

(545)

(614)

(532)

(466)

(290)

(392)

(207)

1,324

5,415

6,791

(188)

401

25,952

6,868

6,150

6,927

6,079

5,580

(3,310)

391

1,092

267

5,377

5,746

(111)

337

5,121

4,581

4,209

5,857

5,486

5,315

860

349

357

207

881

224

3,274

(5,605)

—

—

(1,704)

(2,209)

(1,783)

(1,830)

(511)

2

31

39

168

4,677

565

308

189

—

7,456

8,669

11,250

10,747

8,256

9,536

10,033

9,225

Adjusted EBITDA

$

26,504

$

24,218

$ 21,409

$ 20,060

$

17,247

$

16,330

$ 12,504

$ 24,508

Liquidity and Capital Resources

Our primary sources of liquidity as of December 31, 2015 consisted of $30.9 million of cash and cash equivalents; a 

remaining $160.0 million available under our revolving credit facility; and $59.9 million of current assets, less current 
liabilities (excluding $30.9 million of cash and cash equivalents and $84.2 million of deferred revenue).

Our principal uses of liquidity have been to fund our operations, working capital requirements, capital expenditures, and 

acquisitions; to service our debt obligations; and to repurchase shares of our common stock. We expect that working capital 
requirements; capital expenditures and acquisitions; debt service; and share repurchases will continue to be our principal needs 
for liquidity over the near term. In addition, we have made several acquisitions in which a portion of the cash purchase price is 
payable at various times through 2017. We expect to fund these obligations from cash provided by operating activities.

We believe that our existing cash and cash equivalents, working capital (excluding deferred revenue and cash and cash 

equivalents), and our cash flow from operations will be sufficient to fund our operations and planned capital expenditures and 
service our debt obligations for at least the next twelve months. Our future capital requirements will depend on many factors, 
including our rate of revenue growth; the timing and size of acquisitions; the expansion of our sales and marketing activities; 
the timing and extent of spending to support product development efforts; the timing of introductions of new solutions and 
enhancements to existing solutions; and the continuing market acceptance of our solutions. We may enter into acquisitions of 
complementary businesses, applications, or technologies in the future, which could require us to seek additional equity or debt 
financing. Additional funds may not be available on terms favorable to us, or at all. To provide funding for acquisition activity, 
on February 26, 2016, we executed an amendment to our credit facility providing $125.0 million in additional funds. 

As of December 31, 2015, we have gross federal and state NOL carryforwards of $161.0 million and $67.5 million, 
respectively. NOLs that we have generated are not currently subject to the Section 382 limitation; however, approximately 
$18.3 million of NOLs generated by our subsidiaries prior to our acquisition of them are subject to the Section 382 limitation. 
Our federal and state NOL carryforwards may be available to offset potential payments of future income tax liabilities. If 
unused, these NOL carryforwards expire at various dates beginning in 2022 for federal NOLs and in 2016 for state NOLs. Total 
state NOLs expiring in the next five years total less than $1.0 million.

60

 
 
 
The following table sets forth cash flow data for the periods indicated therein:

Net cash provided by operating activities
Net cash used in investing activities
Net cash (used in) provided by financing activities

Net Cash Provided by Operating Activities

Year Ended December 31,

2015

2014

2013

$

$

96,012
(78,361)
(13,339)

$

69,972
(79,269)
1,778

69,209
(62,108)
(6,349)

In 2015, we generated $96.0 million of net cash from operating activities representing an increase compared to 2014 of 

$26.0 million. Our net cash from operating activities consisted of a net loss of $9.2 million, net non-cash charges of $99.0 
million, and cash inflows from working capital of $6.2 million. 

Non-cash adjustments consisted of a loss on disposal and impairment of assets in the amount of $23.9 million, primarily 

related to the impairment of certain indefinite-lived trade names associated with our 2011 acquisition of MyNewPlace; 
amortization and depreciation expense of $45.9 million; and stock-based compensation expense of $38.1 million. These items 
were partially offset by net adjustments related to income tax items of $5.6 million and changes in the fair value of our 
acquisition-related liabilities of $3.3 million.

The net inflow from changes in working capital during 2015 was attributable to an increase in deferred revenue of $10.8 

million; a net increase in accounts payable and accrued liabilities of $3.1 million, largely related to an increase in variable 
compensation; and a net increase in other working capital accounts of $1.0 million. These changes were partially offset by a 
decrease in cash flows related to accounts receivable of $8.7 million. 

In 2014, we generated $70.0 million of net cash from operating activities representing an increase compared to 2013. Our 

net cash from operating activities consisted of our net loss of $10.3 million, net non-cash charges of $68.8 million, and an 
increase in cash flows from working capital of $11.5 million. The increase in cash flows from working capital is due to an 
increase in deferred revenue of $8.4 million, an increase in accounts payable and accrued liabilities of $3.8 million, a decrease 
in accounts receivable of $1.9 million, and an increase in other liabilities of $0.3 million. These changes were partially offset by 
an increase in other assets of $2.9 million.

In 2013, we generated $69.2 million of net cash from operating activities, representing an increase compared to 2012. Our 
net cash from operating activities consisted of our net income of $20.7 million, net non-cash charges of $63.0 million, partially 
offset by a deferred tax benefit of $2.5 million, resulting from the reversal of our valuation allowance, and a $12.0 million 
decrease in cash flows from working capital. Use of operating cash flows from working capital activities related to changes in 
accounts receivable and accrued compensation offset by lower accounts payable.

Net Cash Used in Investing Activities

In 2015, our investing activities resulted in a net cash outflow of $78.4 million. This outflow was principally attributable 

to expenditures of $45.3 million related to our acquisition of Indatus and VRX. Capital expenditures, net of proceeds from 
disposals, of $33.1 million also contributed to the net cash outflow. These capital expenditures chiefly related to the 
development of new and enhancement of existing solutions combined with investments in our data processing infrastructure.

In 2014, our investing activities used $79.3 million. Cash used in investing activities included $41.9 million related to our 

2014 acquisitions and $37.4 million for capital expenditures related primarily to investments in technology infrastructure to 
support growth initiatives. Cash used in investing activities increased as compared to 2013 due to an increase in consideration 
paid in connection with our acquisition activity in the amount of $13.1 million and an increase in capital expenditures in the 
amount of $4.1 million.

In 2013, our investing activities used $62.1 million. Cash used in investing activities consisted of acquisition 

consideration of $28.2 million for our 2013 acquisitions and $33.9 million of capital expenditures related to investments in 
technology infrastructure to support our growth initiatives. The increase in cash used in investing activities from 2012 relates to 
the consideration paid, net of cash acquired, for our 2013 acquisitions combined with an increase in capital spending.

Net Cash (Used in) Provided by Financing Activities

Financing activities resulted in a net cash outflow of $13.3 million during 2015. This outflow consisted primarily of 

repurchases of our common stock under our stock repurchase program of $35.1 million, payments of acquisition-related 
liabilities of $3.7 million, and payments on capital lease obligations of $0.6 million. These outflows were partially offset by 
proceeds from our revolving credit facility, net of payments, of $20.0 million, which were used to finance our acquisition of 
Indatus, and net activity of $6.1 million related to our stock-based compensation plans.

Our financing activities resulted in a net $1.8 million increase in cash in 2014. Cash provided by financing activities 
during 2014 primarily consisted of borrowings, net of payments, on our revolving credit facility of $20.0 million and $5.5 

61

 
 
million in net proceeds related to issuances of common stock under our stock-based compensation plans. These proceeds were 
partially offset by expenditures of $15.5 million related to purchases of common stock under the stock repurchase program, 
$6.4 million in payments of acquisition-related liabilities, expenditures related to the origination of our 2014 revolving credit 
facility in the amount of $1.2 million, and capital lease payments of $0.6 million.

Our financing activities used $6.3 million in 2013. Cash used by financing activities during 2013 was primarily related to 
payments of $10.0 million on our revolving credit facility, capital lease payments of $0.5 million, and $1.5 million in payments 
of acquisition-related liabilities. These changes were partially offset by $5.7 million in net proceeds from issuances of common 
stock under our stock-based compensation plans. 

Contractual Obligations, Commitments and Contingencies

The following table summarizes, as of December 31, 2015, our minimum payments, including interest when applicable, 

for long-term debt and other obligations for the next five years and thereafter:

Revolving credit facility (1)
Capital (finance) leases
Operating lease obligations(2)
Acquisition-related liabilities(3)

Total

Less Than
1  year

1-3 years

3-5 years

More Than
5  years

Payments Due by Period

$

$

42,085
294
101,172
13,471
157,022

$

$

555
294
9,794
6,707
17,350

(in thousands)
1,112
—
19,381
6,764
27,257

$

$

$

$

40,418
—
16,625
—
57,043

$

$

—
—
55,372
—
55,372

(1)  Amounts borrowed on the secured revolving credit facility are due at maturity, September 30, 2019.
(2)  Net of income under non-cancellable subleases.
(3)  We have made several acquisitions in which a portion of the cash purchase price is payable at various times through 2017.

Long-Term Debt Obligations

On September 30, 2014, we entered into an agreement for a secured revolving credit facility to refinance our outstanding 

revolving loans with certain lender parties. The new credit facility provides an aggregate principal amount of up to $200.0 
million, with sub-limits of $10.0 million for the issuance of letters of credit and for $20.0 million of swingline loans. The credit 
facility allows us, subject to certain conditions, to request additional term loans or revolving commitments in an aggregate 
principal amount of up to $150.0 million, plus an amount that would not cause our consolidated net leverage ratio to exceed  
3.25 to 1.00. Accordingly, on February 26, 2016, we executed an amendment to the credit facility to add two lender parties to 
the facility and provide and fund a term loan of $125.0 million. Revolver advances under the credit facility may be voluntarily 
prepaid and re-borrowed. At our option, loans accrue interest at a per annum rate equal to either LIBOR, plus a margin ranging 
from 1.25% to 1.75%, or the Base Rate, plus a margin ranging from 0.25% to 0.75%. The Base Rate is defined as the greater of 
Wells Fargo's prime rate, the Federal Funds Rate plus 0.50%, or one month LIBOR plus 1.00%. In each case, the applicable 
margin is determined based upon our consolidated net leverage ratio. The interest is due and payable quarterly, in arrears, for 
loans bearing interest at the Base Rate and at the end of the applicable interest period in the case of loans bearing interest at the 
adjusted LIBOR rate. All outstanding principal and accrued and unpaid interest is due upon the credit facility's maturity, 
September 30, 2019. 

All of our obligations under the credit facility, as amended, are secured by substantially all of our assets. All of our 
existing and future domestic subsidiaries are required to guarantee our obligations under the credit facility, other than certain 
immaterial subsidiaries, foreign subsidiary holding companies, and our payment processing subsidiaries. Such guarantees by 
existing and future domestic subsidiaries are and will be secured by substantially all of the assets of such subsidiaries.

Our credit facility contains customary covenants, subject in each case to customary exceptions and qualifications, which 

limit our and certain of our subsidiaries’ ability to, among other things, incur additional indebtedness or guarantee indebtedness 
of others; create liens on our assets; enter into mergers or consolidations; dispose of assets; prepay certain indebtedness or make 
changes to our governing documents and certain of our agreements; pay dividends and make other distributions on our capital 
stock, and redeem and repurchase our capital stock; make investments, including acquisitions; and enter into transactions with 
affiliates. Our credit facility additionally contains customary affirmative covenants. We are also required to comply with a 
maximum consolidated net leverage ratio and a minimum interest coverage ratio. The consolidated net leverage ratio, which is 
the ratio of funded indebtedness on the last day of each fiscal quarter to the four previous consecutive fiscal quarters' 
consolidated EBITDA, is not to be greater than 3.50 to 1.00, provided that we can elect to increase the ratio to 3.75 to 1.00 for a 
specified period following a permitted acquisition. The interest coverage ratio, which is a ratio of our four previous fiscal 

62

 
 
 
consecutive quarters' consolidated EBITDA to our interest expense, is to be not less than 3.00 to 1.00 as of the last day of any 
fiscal quarter. As of December 31, 2015, we were in compliance with the covenants under our credit facility.

Under the February 26, 2016 amendment to the credit facility, we are permitted to issue unsecured debt under customary 

market terms and certain conditions, provided the principal is at least $150.0 million. After consummation of the additional 
issuance, the required consolidated net leverage ratio will be 4.00 to 1.00 during the period the unsecured debt is outstanding.

The credit facility contains customary events of default, subject to customary cure periods for certain defaults, that 
include, among others, non-payment defaults, covenant defaults, material judgment defaults, bankruptcy and insolvency 
defaults, cross-defaults to certain other material indebtedness, ERISA defaults, inaccuracy of representations and warranties, 
and a change in control default.

In the event of a default on our credit facility, the obligations under the credit facility could be accelerated, the applicable 
interest rate under the credit facility could be increased, the loan commitments could be terminated, our subsidiaries that have 
guaranteed the credit facility could be required to pay the obligations in full, and our lenders would be permitted to exercise 
remedies with respect to all of the collateral that is securing the credit facility, including substantially all of our and our 
subsidiary guarantors’ assets. Any such default that is not cured or waived could have a material adverse effect on our liquidity 
and financial condition.

Share Repurchase Program

On May 6, 2014, the board of directors approved a share repurchase program authorizing the repurchase of up to $50.0 

million of our common stock for a period of up to one year after the approval date. In May 2015, our board of directors 
approved an extension of the share repurchase program through May 6, 2016, permitting the repurchase of up to $50.0 million 
of our common stock during the period commencing on the extension date and ending on May 6, 2016. 

During 2015 and 2014, the Company repurchased 1,798,199 and 966,595 shares, respectively, under the share repurchase 

program. These shares were repurchased at a weighted average cost of $19.51 and $16.06 per share and a total cost of $35.1 
million and $15.5 million, respectively. At December 31, 2015 and 2014, there was $22.9 million and $34.5 million available 
under the repurchase program for future purchases.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet financing arrangements and we do not have any relationships with unconsolidated 
entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities, which have 
been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited 
purposes.

  Item 7A.

Quantitative and Qualitative Disclosures about Market Risk

Market risk represents the risk of loss that may impact our financial position due to adverse changes in financial market 

prices and rates. Our market risk exposure is primarily a result of fluctuations in interest rates. We do not hold or issue financial 
instruments for trading purposes.

We had cash and cash equivalents of $30.9 million and $26.9 million at December 31, 2015 and 2014, respectively. We 
hold cash and cash equivalents for working capital purposes. We do not have material exposure to market risk with respect to 
investments, as our investments consist primarily of highly liquid investments purchased with original maturities of three 
months or less. We do not use derivative financial instruments for speculative or trading purposes; however, we may adopt 
specific hedging strategies in the future. Any declines in interest rates, however, will reduce future interest income.

We had amounts outstanding under the revolving credit facility of $40.0 million and $20.0 million at December 31, 2015 

and 2014, respectively.

63

Item 8.

Financial Statements and Supplementary Data

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Reports of Ernst & Young LLP, Independent Registered Public Accounting Firm

Consolidated Balance Sheets

Consolidated Statements of Operations

Consolidated Statements of Comprehensive (Loss) Income

Consolidated Statements of Stockholders’ Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Page

65

67

68

69

70

71

73

64

 
Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders

RealPage, Inc.

We have audited the accompanying consolidated balance sheets of RealPage, Inc. (the Company) as of December 31, 

2015 and 2014, and the related consolidated statements of operations, comprehensive (loss) income, stockholders’ equity and 
cash flows for each of the three years in the period ended December 31, 2015. Our audits also included the financial statement 
schedule listed in the index under Item 15(c). These financial statements and schedule are the responsibility of the Company’s 
management. Our responsibility is to express an opinion on these financial statements and schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United 
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial 
statements and schedule are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the 
amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that 
our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial 

position of the Company at December 31, 2015 and 2014 and the consolidated results of its operations and its cash flows for 
each of the three years in the period ended December 31, 2015 in conformity with U.S. generally accepted accounting 
principles. Also, in our opinion, the related financial statement schedule, when considered in relation to the basic financial 
statements taken as a whole, presents fairly in all material respects, the information set forth therein.

As discussed in Note 2 to the consolidated financial statements, the Company changed its method of classifying deferred 

income tax assets and liabilities effective December 31, 2015.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 

States), the Company’s internal control over financial reporting as of December 31, 2015, based on criteria established in 
Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission 
(2013 framework) and our report dated February 26, 2016 expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP

Dallas, Texas

February 26, 2016 

65

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders

RealPage, Inc.

We have audited RealPage, Inc.’s (the Company) internal control over financial reporting as of December 31, 2015, based 
on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the 
Treadway Commission (2013 framework)(the COSO criteria). The Company’s management is responsible for maintaining 
effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial 
reporting included in the accompanying “Management’s Report on Internal Control over Financial Reporting.” Our 
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United 

States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective 
internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding 
of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design 
and operating effectiveness of internal control based upon the assessed risk, and performing such other procedures as we 
considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the 

reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures 
that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and 
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit 
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and 
expenditures of the company are being made only in accordance with authorizations of management and directors of the 
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 

Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of 

December 31, 2015, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States), the consolidated balance sheets of the Company as of December 31, 2015 and 2014, the related consolidated statements 
of operations, comprehensive (loss) income, and stockholders’ equity and cash flows for each of the three years in the period 
ended December 31, 2015 of the Company and our report dated February 26, 2016 expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP

Dallas, Texas

February 26, 2016 

66

RealPage, Inc.

Consolidated Balance Sheets
(in thousands, except share amounts)

Assets
Current assets:

Cash and cash equivalents

Restricted cash

Accounts receivable, less allowance for doubtful accounts of $2,318 and $2,363 at
December 31, 2015 and 2014, respectively

Prepaid expenses

Other current assets

Total current assets

Property, equipment and software, net
Goodwill

Identified intangible assets, net

Deferred tax assets, net

Other assets

Total assets

Liabilities and stockholders’ equity
Current liabilities:

Accounts payable

Accrued expenses and other current liabilities

Current portion of deferred revenue

Customer deposits held in restricted accounts

Total current liabilities

Deferred revenue

Revolving credit facility

Other long-term liabilities

Total liabilities

Commitments and contingencies (Note 9)
Stockholders’ equity:

Preferred stock, $0.001 par value: 10,000,000 shares authorized and zero shares
issued and outstanding at December 31, 2015 and 2014, respectively

Common stock, $0.001 par value: 125,000,000 shares authorized, 82,919,033 and
83,211,650 shares issued and 78,793,670 and 79,037,351 shares outstanding at
December 31, 2015 and 2014, respectively

Additional paid-in capital

Treasury stock, at cost: 4,125,363 and 4,174,299 shares at December 31, 2015 and
2014, respectively

Accumulated deficit

Accumulated other comprehensive loss

Total stockholders’ equity

Total liabilities and stockholders’ equity

See accompanying notes

67

December 31,

2015

2014

$

30,911

$

85,461

74,192

8,294

23,085

221,943

82,198
220,097

81,280

12,051

5,632

26,936

85,543

64,845

7,647

1,848

186,819

72,616
193,378

100,085

8,337

5,059

$

$

623,201

$

566,294

17,448

$

28,294

84,200

85,405

215,347

6,979

40,000

34,423

296,749

—

83

14,830

22,905

73,485

85,489

196,709

6,903

20,000

13,902

237,514

—

83

471,668

437,664

(24,338)
(120,415)
(546)
326,452

$

623,201

$

(33,398)
(75,360)
(209)
328,780

566,294

 
 
RealPage, Inc.

Consolidated Statements of Operations
(in thousands, except per share amounts)

Revenue:

On demand

On premise

Professional and other

Total revenue

Cost of revenue
Gross profit

Operating expense:

Product development

Sales and marketing
General and administrative

Impairment of identified intangible assets

Total operating expense

Operating (loss) income

Interest expense and other, net
(Loss) income before income taxes

Income tax benefit
Net (loss) income

Net (loss) income per share attributable to common stockholders

Basic

Diluted

Weighted average shares used in computing net (loss) income per share
attributable to common stockholders

Basic

Diluted

See accompanying notes

Year Ended December 31,

2015

2014

2013

$

450,962

$

390,622

$

362,312

2,970

14,588

468,520

198,613

269,907

68,799

123,108
68,814

20,801

3,094

10,835

404,551

174,871

229,680

64,418

111,563
69,202

—

281,522
(11,615)
(1,449)
(13,064)
(3,846)
(9,218) $

245,183
(15,503)
(1,104)
(16,607)
(6,333)
(10,274) $

3,691

11,019

377,022

148,321

228,701

50,638

95,894
60,610

—

207,142

21,559
(1,077)
20,482
(210)
20,692

(0.12) $
(0.12) $

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(0.13) $

0.28

0.27

76,689

76,689

76,991

76,991

74,962

76,187

$

$

$

68

 
 
 
RealPage, Inc.

Consolidated Statements of Comprehensive (Loss) Income
(in thousands)

Net (loss) income

Other comprehensive loss – foreign currency translation adjustment

Comprehensive (loss) income

See accompanying notes

Year Ended December 31,

2015

(9,218) $
(337)
(9,555) $

2014
(10,274) $
(47)
(10,321) $

2013

20,692
(54)
20,638

$

$

69

 
 
 
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7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RealPage, Inc.

Consolidated Statements of Cash Flows
(in thousands)

Cash flows from operating activities:

Net (loss) income

Adjustments to reconcile net (loss) income to net cash provided by operating
activities:

Depreciation and amortization

Deferred tax benefit

Stock-based compensation

Excess tax benefit from stock options

Impairment of identified intangible assets

Loss on disposal and impairment of other long-lived assets

Acquisition-related consideration

Changes in assets and liabilities, net of assets acquired and liabilities
assumed in business combinations:

Accounts receivable

Prepaid expenses and other current assets

Other assets

Accounts payable

Accrued compensation, taxes and benefits

Deferred revenue

Other current and long-term liabilities

Net cash provided by operating activities

Cash flows from investing activities:

Purchases of property, equipment, and software

Proceeds from disposal of property, equipment, and software

Acquisition of businesses, net of cash acquired

Intangible asset additions

Net cash used in investing activities

Cash flows from financing activities:

Proceeds from revolving credit facility

Payments on revolving credit facility

Deferred financing costs

Payments on capital lease obligations

Payments of acquisition-related consideration

Issuance of common stock

Excess tax benefit from stock options

Purchase of treasury stock

Net cash (used in) provided by financing activities

Net increase (decrease) in cash and cash equivalents

Effect of exchange rate on cash

Cash and cash equivalents:

Beginning of period

End of period

71

Year Ended December 31,

2015

2014

2013

$

(9,218) $

(10,274) $

20,692

45,891

(5,219)

38,122

(357)

20,801

3,070

(3,268)

(8,701)

1,391

(543)

(806)

3,888

10,791

170

96,012

41,306

(7,891)

37,050

(2,248)

—

386

173

1,929

(2,363)

(592)

1,821

1,964

8,443

268

31,745

(2,503)

29,697

—

—

314

1,284

(13,669)

(341)

(330)

1,765

(1,259)

969

845

69,972

69,209

(33,384)

(37,062)

(32,952)

305

(45,282)

—

(78,361)

51,500

(31,500)

(8)

(574)

(3,685)

12,115

357

(41,544)

(13,339)

4,312

(337)

—

(41,947)

(260)

(79,269)

68,572

(48,572)

(1,188)

(562)

(6,419)

9,914

2,248

(22,215)

1,778

(7,519)

(47)

26,936

34,502

$

30,911

$

26,936

$

—

(28,229)

(927)

(62,108)

—

(10,000)

—

(548)

(1,549)

10,608

—

(4,860)

(6,349)

752

(54)

33,804

34,502

 
 
RealPage, Inc.

Consolidated Statements of Cash Flows, continued
(in thousands)

Supplemental cash flow information:

Cash paid for interest

Cash paid for income taxes, net of refunds

Non-cash investing activities:

Accrued property, equipment, and software

Non-cash financing activities:

Software acquired under capital lease

 See accompanying notes

Year Ended December 31,

2015

2014

2013

$

$

$

$

1,086

693

3,424

$

$

$

814

512

607

$

$

$

974

525

779

— $

— $

1,976

72

 RealPage, Inc.

Notes to Consolidated Financial Statements

1. The Company

RealPage, Inc., a Delaware corporation, together with its subsidiaries, (the “Company” or “we” or “us”) is a provider of 
property management solutions that enable owners and managers of a wide variety of single family, multifamily, and vacation 
rental property types to manage their marketing, pricing, screening, leasing, accounting, purchasing, and other property 
operations. Our on demand software solutions are delivered through an integrated software platform that provides a single point 
of access and a shared repository of prospect, renter, and property data. By integrating and streamlining a wide range of 
complex processes and interactions among the rental housing ecosystem of owners, managers, prospects, renters, and service 
providers, our platform optimizes the property management process and improves the experience for all of these constituents. 
Our solutions enable property owners and managers to optimize revenues and reduce operating costs through higher occupancy, 
improved pricing methodologies, new sources of revenue from ancillary services, improved collections, and more integrated 
and centralized processes.

2. Summary of Significant Accounting Policies

Basis of Presentation

Our consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting 

principles (“GAAP”). The consolidated financial statements include the accounts of RealPage, Inc. and its wholly-owned 
subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.

Segment and Geographic Information

Our chief operating decision maker is our Chief Executive Officer, who reviews financial information presented on a 

company-wide basis. As a result, we determined that the Company has a single reporting segment and operating unit structure.

Principally, all of our revenue for the years ended December 31, 2015, 2014, and 2013 was earned in the United States. 

Net property, equipment, and software held were $77.4 million and $66.5 million in the United States, and $4.8 million and 
$6.1 million in our international subsidiaries at December 31, 2015 and 2014, respectively. Substantially all of the net property, 
equipment, and software held in our international subsidiaries was located in the Philippines and India at both December 31, 
2015 and 2014.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires our management to make certain estimates 
and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at 
the date of the financial statements, and the reported amounts of revenues and expenses during the reporting periods. 
Significant estimates include the allowance for doubtful accounts; the useful lives of intangible assets and the recoverability or 
impairment of tangible and intangible asset values; fair value measurements; contingent commissions related to the sale of 
insurance products; purchase accounting allocations and contingent consideration; revenue and deferred revenue and related 
reserves; stock-based compensation; and our effective income tax rate and the recoverability of deferred tax assets, which are 
based upon our expectations of future taxable income and allowable deductions. Actual results could differ from these 
estimates.

The Company is self-insured for the cost of claims made under its employee medical programs. These costs include an 

estimate for expected settlements of pending claims and an estimate for claims incurred but not reported. These significant 
estimates are based on management's assessment of outstanding claims, historical analyses, and current payment trends.

In the second quarter of 2013, we revised the estimated useful lives of our data processing equipment and internally 
developed software to more accurately reflect our use of these assets. The result of the change for the year ended December 31, 
2013, was a $3.5 million increase in operating income, a $1.9 million increase in net income, and an increase in basic and 
diluted earnings per share of $0.03. During the third quarter of 2013, we revised the length of the expected customer benefit of 
our license fees billed at the initial order date. The result of the change for the year ended December 31, 2013, was a $2.8 
million increase in operating income, a $1.5 million increase in net income, and an increase in basic and diluted earnings per 
share of $0.02.

Concentrations of Credit Risk

Our cash accounts are maintained at various financial institutions and may, from time to time, exceed federally insured 

limits. The Company has not experienced any losses in such accounts.

Concentrations of credit risk with respect to accounts receivable result from substantially all of our customers being in 

the multifamily rental housing market. Our customers, however, are dispersed across different geographic areas. We do not 

73

require collateral from customers. We maintain an allowance for doubtful accounts based upon the expected collectability of 
accounts receivable. 

No single customer accounted for 10% or more of our revenue or accounts receivable for the years ended December 31, 

2015, 2014, or 2013. Revenues for our largest customer were 4.6%, 4.9%, and 3.4% of total revenues for the years ended 
December 31, 2015, 2014, and 2013, respectively.

Cash Equivalents

We consider all highly liquid investments with a maturity date, when purchased, of three months or less to be cash 

equivalents. 

Restricted Cash

Restricted cash consists of cash collected from tenants that will be remitted primarily to our customers. 

Accounts Receivable

Accounts receivable primarily represent trade receivables from customers that we present net of an allowance for 

doubtful accounts. For several of our solutions, we invoice customers prior to the period in which service is provided. For 
certain transactions, we have met the requirements to recognize revenue in advance of invoicing the customer. In these 
instances, we record unbilled receivables for the amount that will be due from the customer upon invoicing. We maintain an 
allowance for doubtful accounts for estimated losses resulting from the inability of customers to make required payments, or 
the customer canceling prior to the service being rendered. As a result, a portion of our allowance is for services not yet 
rendered and, therefore, classified as an offset to deferred revenue. In evaluating the sufficiency of the allowance for doubtful 
accounts we consider the current financial condition of the customer, the specific details of the customer account, the age of the 
outstanding balance, the current economic environment, and historical credit trends. Any change in the assumptions used in 
analyzing a specific account receivable might result in an additional allowance for doubtful accounts being recognized in the 
period in which the change occurs. 

Accounts receivable are written off upon determination of non-collectability following established Company policies 

based on the aging from the accounts receivable invoice date. In the case of balances relating to services not yet rendered, the 
balance is written off when the customer cancels the service or when we determine that the invoiced service will no longer be 
provided, whichever occurs first. During the years ended December 31, 2015, 2014, and 2013, we incurred bad debt expense of 
$2.0 million, $1.5 million, and $2.1 million, respectively.

Accounts receivable includes commissions due to the Company related to the sale of insurance products to individuals 

and commissions which are contingent based upon the activity in the underlying policies. Contingent commissions are 
determined based on a calculation that considers earned agent commissions, a percent of premium retained by our underwriting 
partner, incurred losses, and profit retained by our underwriting partner during the time period. Contingent commissions 
receivable are recorded at their estimated net realizable value, based on estimates and considerations which include, but are not 
limited to, the historical and projected loss rates incurred by the underlying policies.

Property, Equipment, and Software

Property, equipment, and software are recorded at cost less accumulated depreciation and amortization, which are 

computed using the straight-line method over the following estimated useful lives: 

Data processing and communications equipment
Furniture, fixtures, and other equipment
Software

3 - 5 years
3 - 5 years
3 - 5 years

Software includes both purchased and internally developed software. Leasehold improvements are depreciated over the 

shorter of the lease term or 10 years. Gains and losses from asset disposals are included in the line "General and administrative" 
in the Consolidated Statements of Operations.

74

Business Combinations

When we acquire businesses, we allocate the total consideration paid to the fair value of the tangible assets, liabilities, 
and identifiable intangible assets acquired. Any residual purchase consideration is recorded as goodwill. The allocation of the 
purchase price requires our management to make significant estimates in determining the fair values of assets acquired and 
liabilities assumed, in particular with respect to identified intangible assets. These estimates are based on the application of 
valuation models using historical experience and information obtained from the management of the acquired businesses. Such 
estimates can include, but are not limited to, the cash flows that an asset is expected to generate in the future, the appropriate 
weighted-average cost of capital, and the cost savings expected to be derived from acquiring an asset. These estimates are 
inherently uncertain and unpredictable. Unanticipated events and circumstances may occur which affect the accuracy or 
validity of these estimates. 

Our business combination agreements may provide for the payment of additional cash consideration to the extent certain 
targets are achieved in the future. The fair value of this contingent consideration is based on significant estimates and is initially 
recorded as purchase price. Changes in the fair value of contingent consideration are reflected in the Consolidated Statements 
of Operations. We expense acquisition-related costs as incurred rather than including them as a component of purchase price. 

Impairment of Long-Lived Assets

We perform an impairment review of long-lived assets held and used whenever events or changes in circumstances 
indicate that the carrying value may not be recoverable. Factors we consider important that could trigger an impairment review 
include, but are not limited to, significant under-performance relative to projected future operating results, significant changes 
in the manner of our use of the acquired assets, or significant changes in our overall business and/or product strategies. When 
we determine that the carrying value of a long-lived asset may not be recoverable based upon the existence of one or more of 
these indicators, we determine the recoverability by comparing the carrying amount of the asset or asset group to net future 
undiscounted cash flows that the asset or assets are expected to generate. If the carrying amount exceeds the fair market value 
of the asset or assets, we would recognize an impairment charge equal to this excess.

Goodwill and Identified Intangible Assets with Indefinite Lives

We test goodwill and identified intangible assets with indefinite lives for impairment separately on an annual basis in the 

fourth quarter of each year. Additionally, we test these assets in the interim if events and circumstances indicate they may be 
impaired. The events and circumstances that we consider include, but are not limited to, significant under-performance relative 
to projected future operating results and significant changes in our overall business and/or product strategies. 

If an event or circumstance occurs that would cause us to revise our estimates and assumptions used in analyzing the 

value of our goodwill and identified intangible assets with indefinite lives, the revision could result in a non-cash impairment 
charge that could have a material impact on our financial results. We evaluate impairment of goodwill by first performing a 
qualitative assessment to determine whether it is more likely than not that the fair value of a reporting unit is less than its 
carrying value. If it is concluded that this is the case, it is necessary to perform the two-step goodwill impairment test. The first 
step involves a comparison of the fair value of a reporting unit with its carrying amount. If the carrying amount of the reporting 
unit exceeds its fair value, the second step involves a comparison of the implied fair value and carrying amount of the goodwill 
of that reporting unit to determine the impairment charge, if any. 

We quantitatively evaluate identified intangible assets with indefinite lives by estimating the fair value of those assets 

based on estimated future earnings derived from the assets using the income approach model. Assets with indefinite lives that 
have been determined to be inseparable due to their interchangeable use are grouped into single units of accounting for 
purposes of testing for impairment. If the carrying amount of an identified intangible asset with an indefinite life exceeds its 
fair value, we would recognize an impairment loss equal to the excess of carrying value over fair value. 

Identified Intangible Assets with Finite Lives

Identified intangible assets with finite lives consist of acquired developed technologies, customer relationships, vendor 

relationships, and trade names. We record intangible assets at fair value and amortize those with finite lives over the shorter of 
the contractual life or the estimated useful life. We estimate the useful lives of acquired developed product technologies and 
customer relationships based on factors that include the planned use of each developed product technology and the expected 
pattern of future cash flows to be derived from each developed product technology and existing customer relationships. 

Estimated useful lives for identified intangible assets with finite lives consist of the following:

Developed technologies
Customer relationships
Vendor relationships
Trade names

75

3 - 10 years
1 - 10 years
7 years
1 - 7 years

We include amortization of acquired developed technologies in cost of revenue, amortization of acquired customer 
relationships in sales and marketing expenses, and amortization of vendor relationships in general and administrative expenses 
in our Consolidated Statements of Operations.

Income Taxes

Income taxes are provided based on the liability method, which results in income tax assets and liabilities arising from 
temporary differences. Temporary differences are differences between the tax basis of assets and liabilities and their reported 
amounts in the financial statements that will result in taxable or deductible amounts in future years. The liability method 
requires the effect of tax rate changes on current and accumulated deferred income taxes to be reflected in the period in which 
the rate change was enacted. 

The liability method also requires that deferred tax assets be reduced by a valuation allowance unless it is more likely 

than not that the assets will be realized. We establish valuation allowances when necessary to reduce deferred tax assets to the 
amounts expected to be realized. We evaluate the need for, and the adequacy of, valuation allowances based on the expected 
realization of our deferred tax assets. The factors used to assess the likelihood of realization include historical earnings, our 
latest forecast of taxable income, and available tax planning strategies that could be implemented to realize the net deferred tax 
assets.

We may recognize a tax benefit from uncertain tax positions only if it is at least more likely than not that the tax position 

will be sustained upon examination by the taxing authorities, based on the technical merits of the position. The tax benefits 
recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than 
fifty percent likelihood of being realized upon settlement with the taxing authorities. There were no identified tax benefits that 
were considered uncertain positions at December 31, 2015 and 2014.

In November 2015, the Financial Accounting Standards Board ("FASB") issued Accounting Standard Update ("ASU") 

2015-17, Balance Sheet Classification of Deferred Taxes, which requires companies to present deferred tax assets and deferred 
tax liabilities as noncurrent in a classified balance sheet instead of the current requirement to separate deferred income tax 
assets and liabilities into current and noncurrent amounts. As permitted in this ASU, we early adopted ASU 2015-17 effective 
December 31, 2015 on a retrospective basis. Adoption of this ASU resulted in a reclassification of our net current deferred tax 
assets, totaling $11.0 million, from current assets to noncurrent assets in the Consolidated Balance Sheet as of December 31, 
2014. Additionally, due to the removal of the requirement to classify these assets and liabilities as current or noncurrent, we 
were able to further net deferred tax assets and liabilities arising from the same taxing jurisdiction, resulting in the 
reclassification of $5.2 million of deferred tax liabilities from current liabilities to noncurrent assets as of December 31, 2014.

Revenue Recognition

We derive our revenue from three primary sources: on demand software solutions, on premise software solutions, and 

professional services. We commence revenue recognition when all of the following conditions are met:

• 

• 

• 

• 

there is persuasive evidence of an arrangement;

the solution and/or service has been provided to the customer;

the collection of the fees is probable; and

the amount of fees to be paid by the customer is fixed or determinable.

If the fees are not fixed or determinable, we recognize revenues as payments become due from customers or when 
amounts owed are collected, provided all other conditions for revenue recognition have been met. Accordingly, this may 
materially affect the timing of our revenue recognition and results of operations.

When arrangements with customers include multiple software solutions and/or services, we allocate arrangement 
consideration to each deliverable based on its relative selling price. In such circumstances, we determine the relative selling 
price for each deliverable based on vendor specific objective evidence of selling price ("VSOE"), if available, or our best 
estimate of selling price ("ESP"). We have determined that third-party evidence of selling price is not available as our solutions 
and services are not largely interchangeable with those of other vendors. Our process for determining ESP considers multiple 
factors, including prices charged by us for similar offerings when sold separately, pricing and discount strategies, and other 
business objectives.

Taxes collected from customers and remitted to governmental authorities are presented on a net basis.

On Demand Revenue

Our on demand revenue consists of license and subscription fees, transaction fees related to certain of our software-

enabled value-added services, and commissions derived from us selling certain risk mitigation services.

License and subscription fees are composed of a charge billed at the initial order date and monthly or annual subscription 
fees for accessing our on demand software solutions. The license fee billed at the initial order date is recognized as revenue on 
76

a straight-line basis over the longer of the contractual term or the period in which the customer is expected to benefit, which we 
consider to be three years. Recognition starts once the product has been activated. Revenue from monthly and annual 
subscription fees is recognized on a straight-line basis over the access period.

We recognize revenue from transaction fees derived from certain of our software-enabled value-added services as the 

related services are performed.

As part of our risk mitigation services to the rental housing industry, we act as an insurance agent and derive commission 
revenue from the sale of insurance products to individuals. The commissions are based upon a percentage of the premium that 
the insurance company charges to the policyholder and are subject to forfeiture in instances where a policyholder cancels prior 
to the end of the policy. If the policy is cancelled, our commissions are forfeited as a percent of the unearned premium. As a 
result, we recognize commissions related to these services as earned ratably over the policy term. Our contract with our 
underwriting partner provides for contingent commissions to be paid to us in accordance with the agreement. Our estimate of 
contingent commission revenue considers historical loss experience on the policies sold by us.

On Premise Revenue

Sales of our on premise software solutions consists of an annual term license, which includes maintenance and support. 
Customers can renew their annual term license for additional one-year terms at renewal price levels. We recognize revenue for 
the annual term license and support services on a straight-line basis over the contract term.

We also derive on premise revenue from multiple element arrangements that include perpetual licenses with maintenance 
and other services to be provided over a fixed term. Revenue is recognized for delivered items using the residual method when 
we have VSOE of fair value for the undelivered items and all other criteria for revenue recognition have been met. 

When VSOE has not been asserted for the undelivered items, we recognize the arrangement fees ratably over the longer 

of the customer support period or the period during which professional services are rendered.

Professional and Other Revenue

Professional services and other revenue are recognized as the services are rendered for time and material contracts. 

Training revenues are recognized after the services are performed.

Deferred Revenue

Deferred revenue primarily consists of billings or payments received in advance of revenue recognition from our 
subscription service described above and is recognized as the revenue recognition criteria are met. For several of our solutions, 
we invoice our customers in annual, monthly, or quarterly installments in advance of the commencement of the service period. 
Accordingly, the deferred revenue balance does not represent the total contract value of annual subscription agreements.

Cost of Revenue

Cost of revenue consists primarily of salaries and related personnel expenses of our operations and support personnel, 
including training and implementation services; expenses related to the operation of our data centers; fees paid to third-party 
providers; allocations of facilities overhead costs; depreciation, amortization of acquired technologies; and amortization of 
capitalized software.

Stock-Based Compensation

The Company recognizes compensation expense related to stock options and restricted stock units (“RSU”) granted to 

employees based on the estimated fair value of the awards on the date of grant, net of estimated forfeitures.

The Company estimates the fair value of time-based vesting stock option awards using the Black-Scholes option pricing 

model on the date of grant and the associated expense is recognized over the requisite service period, which is generally the 
vesting period, on a straight-line basis. We have granted stock options at exercise prices equal to the fair market value of our 
common stock, as of the grant date.

The fair value of time-based RSU awards is based on the closing trading price of our common stock on the date of grant. 

Compensation expense for these awards is recognized on a straight-line basis over the requisite service period.

The fair value of RSU awards with both market and time-based vesting conditions is estimated using a discrete model 
based on multiple stock price-paths developed through the use of Monte Carlo simulation. Expense associated with market-
based awards is recognized over the requisite service period using the graded-vesting attribution method. The requisite service 
period includes the estimated period to achieve the market condition, based on the median of the distribution of share price-
paths on which the market condition is satisfied, and the time-based vesting period subsequent to achieving the market 
condition.

The Company estimates the fair value of RSU awards with both performance-based and time-based vesting conditions 

based on the closing price of our common stock on the date of grant. Compensation expense for performance-based RSU 

77

awards is recognized when achievement of the performance condition is determined to be probable. Expense is recognized on a 
straight-line basis over the requisite service period. 

Changes to the assumptions underlying the above models may have a significant impact on the underlying value of the 

stock options or RSU awards, which could have a material impact on our consolidated financial statements.

Capitalized Product Development Costs

We capitalize specific product development costs, including costs to develop software products or the software 
components of our solutions to be marketed to external users, as well as software programs to be used solely to meet our 
internal needs. The costs incurred in the preliminary stages of development related to research, project planning, training, 
maintenance, general and administrative activities, and overhead costs are expensed as incurred. The costs of relatively minor 
upgrades and enhancements to the software are also expensed as incurred. Once an application has reached the development 
stage, internal and external costs incurred in the performance of application development stage activities, including costs of 
materials, services, and payroll and payroll-related costs for employees, are capitalized, if direct and incremental, until the 
software is substantially complete and ready for its intended use. Capitalization ceases upon completion of all substantial 
testing. We also capitalize costs related to specific upgrades and enhancements when it is probable the expenditures will result 
in additional functionality. 

Capitalized costs are recorded as part of property, equipment, and software. Internal use software is amortized on a 

straight-line basis over its estimated useful life, generally three to five years. Our management evaluates the useful lives of 
these assets on an annual basis and tests for impairment whenever events or changes in circumstances occur that could impact 
the recoverability of these assets.

Advertising Expenses

Advertising costs are expensed as incurred and totaled $16.3 million, $15.1 million, and $11.4 million for the years ended 

December 31, 2015, 2014, and 2013, respectively.

Leases

Some of the operating lease agreements entered into by the Company contain provisions for future rent increases, rent 

free periods, periods in which rent payments are reduced (abated), or lease incentives. The total amount of rental payments due 
over the lease term is charged to rent expense on the straight-line method over the term of the lease. The difference between 
rent expense recorded and the amount paid is credited or charged to “Accrued lease liability,” which is included in “Accrued 
expenses and other current liabilities" or "Other long-term liabilities" in the accompanying Consolidated Balance Sheets, 
depending upon when the liability is expected to be relieved.

Other Current and Long-Term Liabilities

Accrued expenses and other current liabilities consisted of the following at December 31, 2015 and 2014:

Accrued compensation, payroll taxes, and benefits
Self-insured medical plans
Current portion of liabilities related to acquisitions
Other current liabilities
Total accrued expenses and other current liabilities

Other long-term liabilities consisted of the following at December 31, 2015 and 2014:

Accrued lease liability
Other long-term liabilities
Total other long-term liabilities

December 31,

2015

2014

(in thousands)

12,492
1,831
6,502
7,469
28,294

$

$

8,517
1,800
3,905
8,683
22,905

December 31,

2015

2014

(in thousands)

27,869
6,554
34,423

$

$

3,670
10,232
13,902

$

$

$

$

Accrued lease liability consisted of balances resulting from the recognition of rent expense under various lease agreements 
on a straight-line basis. Deferred rent amounts at December 31, 2015, primarily related to incentives under a lease executed in 
2015 for our new corporate headquarters in Richardson, Texas. See Note 9 for additional information regarding this lease.

78

 
 
 
 
 
 
Fair Value of Financial Instruments

Financial assets and liabilities with carrying amounts approximating fair value include cash and cash equivalents, 
restricted cash, accounts receivable, accounts payable, and accrued expenses and other current liabilities. The carrying amount 
of these financial assets and liabilities approximates fair value because of their short maturities. The carrying amount of our 
other long-term liabilities approximates their fair value. 

Fair Value Measurements

We measure certain financial assets and liabilities at fair value pursuant to a hierarchy based upon the observability of the 

inputs to valuation technique. Observable inputs reflect assumptions market participants would use in pricing an asset or 
liability based on market data obtained from independent sources while unobservable inputs reflect a reporting entity’s pricing 
based upon its own market assumptions. See additional discussion of our fair value measurements at Note 12.

Recently Issued Accounting Standards

In November 2015, the FASB issued ASU 2015-16, Business Combinations (Topic 805): Simplifying the Accounting for 

Measurement-Period Adjustments, which eliminates the requirement to restate prior period financial statements for 
measurement-period adjustments. This ASU requires that the cumulative impact of a measurement period adjustment, including 
the impact on prior periods, be recognized in the reporting period in which the adjustment is identified. This new standard is 
effective for interim and annual reporting periods beginning after December 15, 2015 and early adoption is permitted. The 
Company will adopt ASU 2015-16 in the first quarter of 2016 and does not expect that the adoption will have a material effect 
on its consolidated financial statements.

In April 2015, the FASB issued ASU 2015-03, Interest - Imputation of Interest (Subtopic 835-30): Simplifying the 

Presentation of Debt Issuance Costs. This ASU requires that debt issuance costs related to a recognized liability be presented in 
the balance sheet as a direct deduction from the carrying amount of that debt liability, consistent with debt discounts. The 
recognition and measurement guidance for debt issuance costs are not affected by the amendments in this ASU. ASU 2015-03 
is effective for interim and annual reporting periods beginning after December 15, 2015, and early adoption of this ASU is 
permitted. 

In August 2015, the FASB issued ASU 2015-15, Interest - Imputation of Interest (Subtopic 835-30): Presentation and 

Subsequent Measurement of Debt Issuance Costs Associated with Line of Credit Arrangements, which excludes line of credit 
arrangements from the scope of ASU 2015-03. Under this ASU, debt issuance costs related to line of credit arrangements can 
be deferred and presented as an asset that is subsequently amortized over the term of the line of credit arrangement, regardless 
of whether there are any outstanding borrowings on the line of credit arrangement. ASU 2015-15 should be adopted concurrent 
with the adoption of ASU 2015-03. 

The Company will adopt ASU's 2015-03 and 2015-15 in the first quarter of 2016 and does not expect that the adoption of 

these standards will have a material effect on its consolidated financial statements. 

In February 2015, the FASB issued ASU 2015-02, Consolidation (Topic 810): Amendments to the Consolidation Analysis. 

This ASU provides guidance on the consolidation evaluation for reporting organizations that are required to evaluate whether 
they should consolidate certain legal entities such as limited partnerships, limited liability corporations, and securitization 
structures. ASU 2015-02 is effective for periods beginning after December 15, 2015. The Company will adopt this standard in 
the first quarter of 2016 and does not expect that the adoption will have a material effect on its consolidated financial 
statements.

The FASB issued ASU 2015-05, Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): 
Customer’s Accounting for Fees Paid in a Cloud Computing Arrangement in April 2015. This update provides guidance to 
customers in determining whether a cloud computing arrangement includes a software license. The update is effective for 
interim and annual reporting periods beginning after December 15, 2015. Early adoption of ASU 2015-05 is permitted. The 
update allows for the use of either a prospective or retrospective adoption approach. The Company will adopt this standard in 
the first quarter of 2016 and does not expect that the adoption will have a material effect on its consolidated financial 
statements.

In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (Topic 606). This new standard 

will replace all current GAAP guidance on this topic and eliminate all industry-specific guidance. The new revenue recognition 
standard provides a unified model to determine when and how revenue is recognized. The core principle is that a company 
should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the 
consideration for which the entity expects to be entitled in exchange for those goods or services. ASU 2014-09 was originally 
effective for annual and interim reporting periods beginning after December 15, 2016 and early application was prohibited. 
This ASU permits companies to apply the amendments either retrospectively to each prior reporting period or retrospectively 
with the cumulative effect of initially applying this ASU recognized at the date of initial application. In August 2015, the FASB 
issued ASU 2015-14, Revenue from Contracts with Customers (Topic 606) - Deferral of Effective Date. ASU 2015-14 permits 

79

public business entities to defer the adoption of ASU 2014-09 until interim and annual reporting periods beginning after 
December 15, 2017. Earlier application is permitted, but not before interim and annual and reporting periods beginning after 
December 15, 2016. The Company has not yet selected a transition method or date and is currently evaluating the impact of the 
pending adoption of this ASU on its ongoing financial reporting.

3. Acquisitions

We apply the guidance contained in ASC Topic 805, Business Combinations ("ASC 805") in determining whether an 

acquisition transaction constitutes a business combination. ASC 805 defines a business as consisting of inputs and processes 
applied to those inputs that have the ability to create outputs. The below acquisition transactions were determined to constitute 
business combinations and were accounted for under ASC 805.

Purchase consideration includes assets transferred, liabilities incurred, and/or equity interests issued by us, all of which 

are measured at their fair value as of the date of acquisition. Our business combination transactions may be structured to 
include an up-front cash payment and deferred and/or contingent cash payments to be made at specified dates subsequent to the 
date of acquisition. Deferred cash payments are included in the acquisition consideration based at their fair value as of the 
acquisition date. The fair value of these obligations is estimated based on the present value, as of the date of acquisition, of the 
anticipated future payments. The future payments are discounted using a rate that considers an estimate of the return expected 
by a market-participant and a measurement of the risk inherent in the cash flows, among other inputs. Deferred cash payments 
are generally subject to adjustments specified in the underlying purchase agreement related to the seller's indemnification 
obligations. Contingent cash payments are obligations to make future cash payments to the seller, the payment of which is 
contingent upon the acquired business achieving stipulated operational or financial targets in the post-acquisition period. 
Contingent cash payments are included in the purchase consideration at their fair value as of the acquisition date. The fair value 
of these payments is estimated by management using a probability weighted discount model based on the achievement of the 
specified targets. The fair value of these liabilities is re-evaluated on a quarterly basis, the change of which is reflected in the 
line "General and administrative" in the accompanying Consolidated Statements of Operations.

The total purchase consideration is allocated to the assets acquired and liabilities assumed based on their estimated fair 

values. Any excess consideration is classified as goodwill. Acquired intangibles are recorded at their estimated fair value based 
on the income approach using market-based estimates. Acquired intangibles generally include developed product technologies, 
which are amortized over their useful life on a straight-line basis, and customer relationships, which are amortized over their 
useful life proportionately to the expected discounted cash flows derived from the asset. When trade names acquired are not 
classified as indefinite-lived, they are amortized on a straight-line basis over their expected useful life.

Acquisition costs are expensed as incurred and are included in the line "General and administrative" in the accompanying 

Consolidated Statements of Operations. We include the results of operations from acquired businesses in our consolidated 
financial statements from the effective date of the acquisition.

2015 Acquisitions

Indatus

In June 2015, we acquired certain assets from ICIM Corporation, including the Answer Automation, Call Tracker, and Zip 

Digital products, marketed under the name Indatus. The Indatus offerings are software-as-a-service products that provide 
automated answering services, marketing spend analysis tools, and other features which enhance the ability of managers of 
multifamily properties to communicate with their residents. We are currently integrating the Indatus assets with our existing 
contact center and maintenance products, which will increase the features of these existing solutions. 

We acquired the Indatus assets for a purchase price of $49.4 million, consisting of a cash payment of $43.8 million at 

closing; deferred cash payments of up to $5.0 million, payable over nineteen months after the acquisition date; and contingent 
cash payments of up to $2.0 million, in the aggregate, if certain revenue targets are met for the twelve month periods ended 
June 30, 2016 and 2017. The fair value of the deferred and contingent cash payments was $4.7 million and $0.9 million, 
respectively, as of the acquisition date. Direct acquisition costs were $0.3 million. This acquisition was financed using proceeds 
from our revolving credit facility.

The acquired developed product technologies and customer relationships have useful lives of three and ten years, 

respectively. The trade name acquired will be amortized over a useful life of one year, based on our anticipated use of the asset. 
Goodwill and identified intangible assets associated with the acquisition are deductible for tax purposes. Goodwill arising from 
the acquisition consists largely of anticipated synergies resulting from the integration of Indatus with our pre-existing products 
and from leveraging our existing customer base and sales staff.

80

VRX

In June 2015, we acquired certain assets from RJ Vacations, LLC and Switch Development Corporation, including the 
VRX product ("VRX"). VRX is a software-as-a-service application which allows vacation rental management companies to 
manage the cleaning and turning of units, accounting, and document management. VRX augments our existing line of solutions 
offered to the vacation rental industry, and we are currently integrating it with our Kigo solution. 

We acquired the VRX assets for a purchase price of $2.0 million, consisting of a cash payment of $1.5 million at closing 

and a contingent cash payment of up to $0.5 million. Payment of the contingent cash obligation is dependent upon the 
achievement of certain subscription or booking activity targets and is subject to adjustments specified in the acquisition 
agreement related to the sellers' indemnification obligations. The contingent cash obligation had a fair value of $0.5 million, as 
of the acquisition date, and is due fifteen months after the date of acquisition.

The purchase agreement also provides for the sellers to receive additional contingent cash payments of up to $3.0 million. 

Payment of the additional contingent consideration is dependent upon the achievement of certain revenue targets during the 
twelve month periods ended December 31, 2016, 2017, and 2018, and the sellers providing certain services during a specified 
period following the acquisition date. Due to this post-acquisition service requirement, the Company concluded that the 
additional contingent cash payments represent post-acquisition compensation; therefore, these amounts were excluded from the 
purchase consideration. This acquisition was financed using cash flows from operations. Direct acquisition costs were 
immaterial.

The acquired developed product technologies have an estimated useful life of three years. The estimated fair value of the 
customer relationships acquired was immaterial and these intangible assets were expensed as of the acquisition date. Goodwill 
arising from the acquisition consists largely of anticipated synergies resulting from the integration of VRX with Kigo. Goodwill 
and identified intangible assets associated with the acquisition are deductible for tax purposes. 

Purchase Price Allocation

The estimated fair values of assets acquired and liabilities assumed related to the above acquisitions are provisional and 

are based on the information that was available as of the acquisition date to estimate the fair value of assets acquired and 
liabilities assumed. We believe that this information provides a reasonable basis for estimating the fair values of assets acquired 
and liabilities assumed, but we are waiting for additional information necessary to finalize those fair values. Therefore, the 
provisional measurements of fair value reflected are subject to change, and such changes could be significant. We expect to 
finalize the valuations and purchase price allocations as soon as practicable, but no later than one year from the acquisition 
dates.

We preliminarily allocated the purchase price of Indatus and VRX as follows:

Accounts receivable

Intangible assets:

Developed product technologies

Customer relationships

Trade names

Goodwill

Net other liabilities

Total purchase price

Indatus

VRX

(in thousands)
646

$

13,400

9,770

83

25,575
(57)
49,417

$

—

794

11

—

1,186

—

1,991

$

$

At December 31, 2015, the carrying value of total deferred and contingent cash obligations related to acquisitions 
completed in 2015 was $5.1 million and $0.8 million, respectively. The deferred cash obligations are carried net of a discount 
of $0.2 million in the accompanying Consolidated Balance Sheets. During the year ended December 31, 2015, we recognized a 
net gain in the amount of $0.6 million due to changes in the fair value of the contingent cash obligations related to these 
acquisitions. There were no payments of deferred or contingent cash obligations made related to these acquisitions during the 
year ended December 31, 2015.

81

 
2014 Acquisitions

InstaManager

In January 2014, we acquired certain assets from Bookt LLC, including the InstaManager product (“InstaManager”). 
InstaManager was a software-as-a-service vacation rental booking engine used by professional managers of vacation rental 
properties which offered marketing websites; online pricing and availability; online booking; automated reservations; payment 
processing; and insurance sales. The acquisition of InstaManager expanded our product offerings to include property 
management software for the vacation rental market.

We acquired InstaManager for a purchase price of $9.2 million, consisting of a cash payment of $6.0 million at closing; a 

deferred cash payment of up to $1.0 million, payable over two years after the acquisition date; and contingent cash payments 
totaling up to $7.0 million if certain revenue targets are met during the twelve month periods ended March 31, 2015 and 2016. 
The initial fair value of the deferred and contingent cash payments were $0.8 million and $2.4 million, respectively. The first 
deferred cash payment was made in the first quarter of 2015. The performance targets for the first contingent cash payment 
were achieved and the related payment was made in the third quarter of 2015.

The acquired developed product technologies have a useful life of three years. Goodwill and identified intangible assets 

associated with this acquisition are deductible for tax purposes. Goodwill arising from the acquisition consists largely of the 
economies of scale expected from integrating InstaManager into our existing operating structure. Direct costs related to this 
acquisition were less than $0.1 million and the acquisition was financed from cash flows from operations.

We assigned an indefinite useful life to the trade name acquired, as we did not anticipate ceasing use of the trade name in 
the marketplace. In March 2015, we completed the integration of InstaManager with another vacation rental software product 
and ceased use of the trade name in marketing activities at that time. As a result of this event, we assessed the InstaManager 
trade name for impairment. See further discussion of this analysis and conclusion in Note 6.

Virtual Maintenance Manager

In March 2014, we acquired certain assets from Virtual Maintenance Manager LLC, including the Virtual Maintenance 

Manager product (“VMM”). VMM is a software-as-a-service application that facilitates the management of the end-to-end 
maintenance life cycle for single family and multifamily rental properties and provides property managers with enhanced 
visibility into their maintenance costs, manages resources, and provides enhanced business control for property managers. We 
integrated VMM into our existing Propertyware products. 

We acquired the VMM assets for a purchase price of $1.2 million, consisting of a cash payment of $1.0 million at closing; 

deferred cash payments of up to $0.2 million, payable over two years after the acquisition date; and contingent cash payments 
of up to $2.0 million if certain revenue targets are met for the twelve months ended June 30, 2015 and 2016. The initial fair 
value of the deferred and contingent cash payments was $0.2 million and less than $0.1 million, respectively. The first deferred 
cash payment was made in the second quarter of 2015. The performance targets for the first contingent cash payment were not 
met and, therefore, no payment was made. Should VMM achieve the targets for the second contingent cash payment they are 
eligible to receive the full $2.0 million.

The acquired developed product technologies and customer relationships have useful lives of three and ten years, 
respectively. Goodwill and identified intangible assets associated with this acquisition are deductible for tax purposes. 
Goodwill arising from the acquisition consists largely of the economies of scale expected from integrating VMM into our 
existing operating structure and from anticipated synergies with our existing products. Direct acquisition costs were less than 
$0.1 million and this acquisition was financed from cash flows from operations. 

Notivus

In May 2014, we acquired certain assets from Notivus Multi-Family LLC, including the Notivus product ("Notivus"). 

Notivus is a software-as-a-service application that provides an outsourced vendor credentialing solution to assist multifamily 
owners and managers in the credentialing and ongoing monitoring of their current and prospective vendors, suppliers, and 
independent contractors. We subsequently integrated Notivus into our existing Compliance Depot products.

We acquired the Notivus assets for a purchase price of $4.4 million, consisting of a cash payment of $3.6 million at 

closing and a deferred cash payment of up to $0.8 million, payable over two years after the acquisition date. The initial fair 
value of the deferred cash payment was approximately $0.8 million. The first deferred cash payment was made in the third 
quarter of 2015.

The acquired developed product technologies have a useful life of three years. Goodwill and identified intangible assets 

associated with this acquisition are deductible for tax purposes. Goodwill arising from the acquisition consists largely of the 
economies of scale expected from integrating Notivus into our existing operating structure and from anticipated synergies with 
our existing products. Direct costs related to this acquisition were less than $0.1 million and this acquisition was financed from 
cash flows from operations. 

82

Kigo

In June 2014, we acquired all of the issued and outstanding stock of Kigo, Inc. ("Kigo"). Kigo is a software-as-a-service 

vacation rental booking system based in the United States with operations in Spain. Kigo offers services for vacation rental 
property managers that include vacation rental calendars, scheduling, reservations, accounting, channel management, website 
design, payment processing, and other tasks to aid the management of leads, revenue, resources, and lodging calendars. We 
integrated our existing vacation rental products with Kigo and launched an enhanced version of the software in March 2015.

We acquired Kigo for a purchase price of $36.2 million, consisting of a cash payment of $30.7 million and a deferred cash 

payment of up to $5.5 million, payable over two and a half years after the acquisition date. Interest is accrued on the deferred 
cash payment at a rate equal to the one-month London Interbank Offered Rate ("LIBOR"), plus a premium of 1.00%, and is 
payable on the date the underlying principal is due. This acquisition was financed from proceeds from our revolving credit 
facility and cash flows from operations. Direct acquisition costs were $0.5 million. 

The acquired developed product technologies and customer relationships have useful lives of three and ten years, 

respectively. The trade name acquired has an indefinite useful life as we do not plan to cease using it in the marketplace. 
Goodwill and identified intangible assets associated with this acquisition are not deductible for tax purposes. Goodwill arising 
from the acquisition consists largely of the economies of scale expected from integrating Kigo into our existing operating 
structure and from anticipated synergies with our existing products. 

Purchase Price Allocation

We allocated the purchase price for InstaManager, VMM, Notivus, and Kigo as follows:

InstaManager

VMM

Notivus

Kigo

(in thousands)

Intangible assets:

Developed product technologies

$

4,490

$

$

1,840

$

Customer relationships

Trade names

Goodwill

Deferred revenue

Net deferred taxes

Net other assets (liabilities)

Total purchase price

—

527

4,135
(33)
—

55

671

200

—

358

—

—

—

$

9,174

$

1,229

$

—

—

2,852
(156)
—
(141)
4,395

$

2,570

1,120

602

32,996

—
(495)
(547)
36,246

At December 31, 2015 and 2014, aggregate deferred cash obligations related to acquisitions completed in 2014 totaled 

$6.2 million and $7.4 million, respectively. During the year ended December 31, 2015, the Company paid deferred cash 
obligations totaling $1.2 million related to acquisitions completed in 2014. No payments of deferred cash obligations were 
made in 2014 related to these acquisitions.

Aggregate contingent cash obligations related to acquisitions completed in 2014 had a carrying value of $2.3 million at 

December 31, 2014. The fair value of these obligations was estimated to be zero at December 31, 2015. During the years ended 
December 31, 2015 and 2014, we recognized a net gain of $1.8 million and $0.1 million related to changes in the fair value of 
the contingent cash obligations for these acquisitions. The Company paid contingent cash obligations totaling $0.5 million 
during 2015. No payments of contingent cash obligations were made in 2014 related to these acquisitions.

2013 Acquisitions

Seniors for Living

In February 2013, we acquired certain assets of Seniors for Living, Inc. (“SFL”). SFL was a leading performance-based 

marketing company that provided senior housing communities and home care companies with industry-leading referral and 
marketing services to help them achieve their occupancy goals. We integrated SFL with our existing senior living software 
solutions. 

We acquired SFL for a purchase price of $2.7 million, which consisted of a cash payment of $2.3 million and two 
additional cash payments of $0.2 million each, due six and twelve months after the acquisition date. The acquisition-date fair 
value of the additional cash payments was determined to be $0.4 million. The deferred cash payments were remitted to the 
sellers in the fourth quarter of 2013 and the first quarter of 2014.

83

 
The acquired developed product technologies and customer relationships have useful lives of three and five years, 

respectively. Goodwill and identified intangibles associated with this acquisition are deductible for tax purposes. Goodwill 
arising from the acquisition consists largely of the economies of scale expected from integrating SFL into our existing 
operating structure and from anticipated synergies with our existing products. Direct costs related to this acquisition were less 
than $0.1 million and the acquisition was financed from cash flows provided by operations. 

RentSentinel

In March 2013, we acquired certain assets from Yield Technologies, Inc., including the RentSentinel and RentSocial 
products (together, “RentSentinel”). The RentSentinel software-as-a-service platform was a fully featured apartment marketing 
management solution for the multifamily industry. RentSocial was an apartment search service that simplified and incorporated 
the social marketing platform into the process of finding an apartment. We integrated RentSentinel with our existing LeaseStar 
product family. 

We acquired RentSentinel for a purchase price of $10.5 million, which consisted of a cash payment of $7.6 million; an 

issuance of 72,500 shares of our common stock; and two tranches of 36,250 shares of our common stock, which were issuable 
twelve and 24 months after the acquisition date. The initial fair value of the shares of common stock issued at acquisition and 
the contingent shares of common stock were $1.5 million and $1.4 million, respectively. The common stock shares included in 
the two tranches were issued in the second quarters of 2014 and 2015.

The acquired developed product technologies and customer relationships have useful lives of three and nine years, 
respectively. Goodwill and identified intangibles associated with this acquisition are not deductible for tax purposes. Goodwill 
arising from the acquisition consists largely of the economies of scale expected from integrating RentSentinel into our existing 
operating structure and from anticipated synergies with our existing products. This acquisition was financed from cash flows 
provided by operations and our common stock. Direct acquisition costs were $0.1 million. 

Windsor

In October 2013, we acquired substantially all of the operating assets of Windsor Compliance Services, Inc. (“Windsor 
Compliance”). Windsor Compliance was a firm specializing in compliance with tax credits and regulations for the affordable 
housing industry. We integrated Windsor Compliance with our other affordable HUD products.

We acquired Windsor Compliance for a purchase price of $2.7 million, which included a cash payment of $1.3 million at 
closing and additional deferred cash payments of $1.0 million and $0.5 million, due twelve and 24 months after the acquisition 
date, respectively. The initial fair value of the deferred cash payments was $1.4 million. The first deferred cash payment was 
made in the fourth quarter of 2014.

The purchase agreement also provided for the sellers to receive additional contingent compensation of up to $1.2 million 

in the form of RSU's issued under the Company's 2010 Equity Incentive Plan. This compensation was contingent upon Windsor 
achieving specified quarterly revenue targets over a period of the four quarters between June 30, 2014 and March 31, 2015. In 
November 2014, the purchase agreement was amended. Under this amendment, the additional contingent compensation would 
be paid in cash and the period for achieving the specified quarterly revenue targets was modified to the four quarters between 
December 31, 2014 and September 30, 2015. Windsor achieved the first two post-acquisition quarterly targets and the 
contingent compensation was paid in the second quarter of 2015. The last two post-acquisition targets were not met and the 
related contingent payments were forfeited.

Acquired customer relationships have a useful life of ten years. Goodwill and identified intangibles associated with this 

acquisition are deductible for tax purposes. Goodwill arising from the acquisition consists largely of the economies of scale 
expected from integrating Windsor Compliance into our existing operating structure and from anticipated synergies with our 
existing products. This acquisition was financed from cash flows provided by operations. Direct acquisition costs were $0.1 
million. 

MyBuilding

In October 2013, we acquired all of the issued and outstanding capital stock of MyBuilding Inc. ("MyBuilding"). 
MyBuilding provided software-as-a-service solutions that facilitated the creation of online communities connecting renters to 
multifamily property managers, local vendors, and other renters. We integrated MyBuilding with our Resident Portal software 
solutions. 

We acquired MyBuilding for a purchase price of $6.9 million, consisting of a cash payment of $5.2 million at closing; a 
deferred cash payment of up to $1.5 million, payable over two years after the acquisition date; and additional cash payments 
totaling up to $1.1 million if certain revenue targets were met for the years ended December 31, 2014 and 2015. The initial fair 
value of the deferred and contingent cash payments was $1.4 million and $0.3 million, respectively. The first two deferred cash 
payments were made in the fourth quarters of 2014 and 2015. MyBuilding achieved the revenue targets for the first contingent 
cash payment, which was paid in the first quarter of 2015.

84

The acquired developed product technologies and customer relationships have useful lives of three and ten years, 

respectively. The trade name acquired has an indefinite useful life as we do not plan to cease using the trade name in the 
marketplace. Goodwill and identified intangibles associated with this acquisition are not deductible for tax purposes. Goodwill 
arising from the acquisition consists largely of the economies of scale expected from integrating MyBuilding into our existing 
operating structure and from anticipated synergies with our existing products. This acquisition was financed from cash flows 
provided by operations. Direct acquisition costs totaled $0.1 million. 

Active Building

In October 2013, we acquired all of the membership interests of Active Building, LLC ("Active Building"). Active 

Building provided software-as-a-service solutions that facilitated the creation of online communities connecting renters to 
multifamily property managers, local vendors, and other renters. We integrated Active Building with our Resident Portal 
software solutions. 

We acquired Active Building for a purchase price of $14.4 million, consisting of a cash payment of $11.3 million at 
closing; a deferred cash payment of up to $2.0 million, payable over three years after the acquisition date; and additional cash 
payments totaling up to $6.5 million if certain revenue targets were met for the years ended December 31, 2014 and 2015. The 
initial fair value of the deferred and contingent cash payments was $1.7 million and $1.4 million, respectively. The two 
deferred cash payments were made in the fourth quarters of 2014 and 2015. Active Building met the revenue targets for the first 
contingent cash payment, which was paid in the first quarter of 2015.

The acquired developed product technologies and customer relationships have useful lives of three and ten years, 

respectively. The trade name acquired has an indefinite useful life as we do not plan to cease using the trade name in the 
marketplace. Goodwill and identified intangibles associated with this acquisition are deductible for tax purposes. Goodwill 
arising from the acquisition consists largely of the economies of scale expected from integrating Active Building into our 
existing operating structure and from anticipated synergies with our existing products. This acquisition was financed from cash 
flows provided by operations. Direct acquisition costs totaled $0.1 million. 

Purchase Price Allocation

We allocated the purchase price for SFL, RentSentinel, Windsor Compliance, MyBuilding, and Active Building as 

follows:

Intangible assets:

Developed product technologies

$

Customer relationships
Trade names

Goodwill
Deferred revenue
Net deferred taxes
Net other assets

Total purchase price

SFL

RentSentinel

$

1,406
161
—
1,035
—
—
88

4,238
2,390
—
3,633
(304)
226
313

Windsor
Compliance

(in thousands)

$

— $

1,230
—
1,302
(107)
—
226

MyBuilding

Active Building

$

1,450
1,000
328
5,043
(258)
(813)
111

3,850
2,650
597
7,198
—
—
76

$

2,690

$

10,496

$

2,651

$

6,861

$

14,371

    At December 31, 2015 and 2014, aggregate deferred cash obligations related to acquisitions completed in 2013 totaled $1.0  

million and $2.4 million, respectively. During the years ended December 31, 2015 and 2014, the Company paid deferred cash 
obligations totaling $1.4 million and $2.6 million, respectively, related to acquisitions completed in 2013. There were no 
payments of deferred cash obligations made during 2013 related to these acquisitions.

Aggregate contingent cash obligations related to acquisitions completed in 2013 totaled $1.8 million at December 31, 
2014. The fair value of these obligations was estimated to be zero at December 31, 2015. During the years ended December 31, 
2015 and 2014, the Company recognized a net gain of $1.1 million and $0.3 million, respectively, related to changes in the fair 
value of the contingent cash obligations for these acquisitions. No gain or loss was recognized related to the change in the fair 
value of these liabilities in 2013. The Company paid contingent cash obligations totaling $0.7 million during the year ended 
December 31, 2015. There were no payments of contingent cash consideration obligations made in 2014 and 2013 related to 
these acquisitions.

Acquisition Activity prior to 2013 

We completed acquisitions in the years prior to 2013 for which deferred and contingent consideration obligations were 

included in the purchase consideration. There were no outstanding deferred and contingent cash obligations related to 

85

 
acquisitions completed prior to 2013 at December 31, 2015 or 2014. During the years ended December 31, 2014 and 2013, the 
Company paid deferred cash obligations related to these acquisitions totaling $1.5 million and $2.1 million, respectively. The 
Company paid contingent cash obligations related to these acquisitions totaling $0.2 million during both years ended 
December 31, 2014 and 2013. During the year ended December 31, 2013, the Company recognized a net loss of $0.5 million 
related to changes in the fair value of the contingent cash obligations for these acquisitions. There were no gains or losses 
recognized related to these acquisitions during 2014.

Pro Forma Results of Acquisitions

The following table presents unaudited pro forma results of operations for 2015 and 2014 as if the aforementioned 
acquisitions had occurred at the beginning of each period presented. The pro forma financial information includes the business 
combination accounting effects resulting from these acquisitions, including $2.5 million and $6.5 million of amortization 
charges from acquired intangible assets as of December 31, 2015 and 2014, respectively. We prepared the pro forma financial 
information for the combined entities for comparative purposes only, and it is not indicative of what actual results would have 
been if the acquisitions had occurred at the beginning of the periods presented, or of future results.

Revenue:

On demand
On premise
Professional and other
Total revenue

Net loss
Net loss per share:

Basic
Diluted

Year Ended December 31,

2015
Pro Forma

2014
Pro Forma

(in thousands, except per share amounts)

(unaudited)

$

$

$
$

$

456,082
2,970
14,588
473,640
(10,035) $

(0.13) $
(0.13) $

403,373
3,094
10,835
417,302
(13,346)

(0.17)
(0.17)

4. Accounts Receivable and Other Current Assets

Trade receivables include amounts billed to our customers, primarily under our on demand subscription solutions. Trade 

receivables also includes amounts invoiced to customers prior to the period in which the service is provided and amounts for 
which we have met the requirements to recognize revenue in advance of invoicing the customer. Insurance commissions 
receivable consists of commissions derived from the sale of insurance products to individuals and contingent commissions 
related to those policies. Unearned revenue receivable consists primarily of billings for our subscription services in advance of 
revenue recognition. 

Accounts receivable consisted of the following at December 31, 2015 and 2014:

Trade receivables from customers
Insurance commissions receivable

Accounts receivable, gross

Allowance for doubtful accounts

Accounts receivable, net

December 31,

2015

2014

(in thousands)

66,839
9,671
76,510
2,318
74,192

$

$

59,444
7,764
67,208
2,363
64,845

$

$

86

 
 
 
 
 
 
Other current assets consisted of the following at December 31, 2015 and 2014:

Lease-related receivables
Other current assets
Total other current assets

December 31,

2015

2014

(in thousands)

$

$

20,683
2,402
23,085

$

$

450
1,398
1,848

Lease-related receivables consist primarily of incentives related to a lease executed in 2015 for our new corporate 

headquarters in Richardson, Texas. See Note 9 for additional information regarding this lease.

5. Property, Equipment, and Software

Property, equipment, and software consisted of the following at December 31, 2015 and 2014:

Leasehold improvements
Data processing and communications equipment
Furniture, fixtures, and other equipment
Software

Less: Accumulated depreciation and amortization
Property, equipment, and software, net

December 31,

2015

2014

(in thousands)

26,138
67,871
18,253
68,972
181,234
(99,036)
82,198

$

$

22,943
59,390
16,254
51,915
150,502
(77,886)
72,616

$

$

Depreciation and amortization expense for property, equipment, and purchased software was $20.6 million, $18.9 
million, and $14.1 million for the years ended December 31, 2015, 2014, and 2013, respectively. These amounts include 
depreciation of assets acquired through capital leases.

The carrying amount of capitalized software development costs was $41.2 million and $32.5 million and had 
accumulated amortization of $14.0 million and $10.7 million at December 31, 2015 and 2014, respectively. The weighted 
average amortization period for capitalized software development costs was 4.2 years at December 31, 2015. During the years 
ended December 31, 2015, 2014, and 2013, we capitalized $10.5 million, $10.9 million, and $7.6 million of software 
development costs. Amortization expense related to capitalized software development costs totaled $3.3 million, $1.7 million, 
and $1.0 million during the years ended December 31, 2015, 2014, and 2013, respectively.

We review in-progress software development projects on a periodic basis to ensure completion is assured and the 
development work will be placed into service as a new product or significant product enhancement. During the year ended 
December 31, 2015, we identified certain projects for which software development work had ceased and it was determined the 
projects would be discontinued. Our analysis of the capitalized costs resulted in the conclusion that they had no value outside of 
the respective projects for which they were originally incurred. As a result, we recognized an impairment loss of $1.4 million 
during the year ended December 31, 2015, related to these costs. The impairment charges are included in the "Product 
development" line in the accompanying Consolidated Statements of Operations. No impairments were recognized during 2014 
or 2013.

During the year ended December 31, 2015, the Company modified or terminated certain operating lease agreements for 
office space prior to the end of the applicable lease term. We recognized an impairment charge of $1.5 million during the year 
ended December 31, 2015, related to leasehold improvements associated with a modified lease. The impairment charge is 
included in the line "General and administrative" in the accompanying Consolidated Statements of Operations. Related to these 
lease modifications, we also disposed of fixed assets with a net carrying value of $1.3 million during 2015, resulting in the 
recognition of a net loss on disposal of $0.2 million during the period. See additional discussion of the lease changes in Note 9.

The Company purchased a perpetual software license in December 2015 for $2.5 million that was capitalized and 
included as a component of property, equipment, and software for the year ended December 31, 2015. Subsequent to the 
purchase, we employed the owner of the development company that sold us the software. The Board of Directors approved the 
software purchase and the employee’s compensation package, which includes stock options and restricted stock awards. These 
awards and our valuation methodology are further described in Note 8, Stock-based Compensation.

87

 
 
 
 
 
 
6. Goodwill and Identified Intangible Assets

         Changes in the carrying amount of goodwill during the years ended December 31, 2015 and 2014, were as follows, in 
thousands:

Balance at January 1, 2014
Goodwill acquired
Other
Balance at December 31, 2014
Goodwill acquired
Balance at December 31, 2015

$

$

152,422
40,341
615
193,378
26,719
220,097

There was no impairment of goodwill recorded in 2015, 2014, or 2013.

Changes in identified intangible assets during the years ended December 31, 2015 and 2014 were as follows:

Weighted
Average
Amortization
Period

(in years)

December 31,
2014

Additions

Impairments

Transfers

Other

December 31,
2015

(in thousands)

3.2

9.1

7.0

6.9

6.6

$

55,212

$

14,194

$

— $

— $

86,753

5,650

—

9,770

—

83

147,615

(88,880)

24,047
(22,002)

—

—

—

—

—

—

—

5,066

5,066

—

(27) $
—

—

—

(27)
—

69,379

96,523

5,650

5,149

176,701
(110,882)

41,350

$ 100,085

—

2,045

(20,801)
(20,801)

(5,066)
—

(22)
(49) $

15,461

81,280

Weighted
Average
Amortization
Period

(in years)

3.2

9.0

7.0

6.7

December 31,
2013

Additions

Impairments

Transfers

Other

December 31,
2014

(in thousands)

$

45,014

$

10,315

$

— $

— $

85,823

5,650

930

—

136,487

(68,164)

11,245
(20,716)

—

—

—

—

40,492

$ 108,815

1,129
(8,342)

(304)
(304)

—

—

—

—

—

—

(117) $
—

—

55,212

86,753

5,650

(117)
—

147,615
(88,880)

33
41,350
(84) $ 100,085

Finite-lived intangible assets:

Developed technologies

Customer relationships

Vendor relationships

Trade names

Total finite-lived intangible
assets

Accumulated amortization

Indefinite-lived intangible
assets:

Trade names

Intangible assets, net

Finite-lived intangible assets:

Developed technologies

Customer relationships

Vendor relationships

Total finite-lived intangible
assets

Accumulated amortization

Indefinite-lived intangible
assets:

Trade names

Intangible assets, net

Amortization expense for finite-lived intangible assets totaled $22.0 million, $20.7 million, and $16.6 million during the 

years ended December 31, 2015, 2014, and 2013, respectively.

88

 
 
 
 
The following table sets forth the estimated amortization of intangible assets for the years ending December 31, in 

thousands:

2016
2017
2018
2019
2020

$

20,518
14,691
9,674
6,805
5,606

We test intangible assets with indefinite lives for impairment on an annual basis in the fourth quarter of each year. As a 
result of the annual analysis, we identified an impairment of the MyNewPlace trade name in the amount of $0.3 million in the 
fourth quarter of 2014. The impairment was the result of declines in actual and anticipated lead-generation revenues attributable 
to historically high occupancy levels in the multifamily market.

In March 2015, the Company completed the integration of the InstaManager and Kigo platforms into a single solution 
marketed under the Kigo name. Subsequent to this integration, the Company discontinued the use of the InstaManager trade 
name to market or identify the software. Due to this change in circumstance, the Company evaluated the InstaManager trade 
name for impairment and concluded an impairment in the amount of $0.5 million existed at March 31, 2015.

In connection with the preparation of the third quarter 2015 financial statements, the Company identified indicators 
requiring the assessment of certain indefinite-lived trade names for impairment, primarily associated with the Company's 2011 
acquisition of MyNewPlace. Identified indicators included declines in actual and anticipated lead-generation revenues and a 
change in the Company's long-term marketing strategy. As a result, the Company analyzed these intangible assets and recorded 
a $20.3 million impairment charge during the third quarter of 2015, representing the amount by which the carrying value of the 
indefinite-lived trade names exceeded their estimated fair value. Given the change in the Company's long-term marketing 
strategy and anticipated use of the trade names, the remaining balance was reclassified to finite-lived intangible assets as of 
September 30, 2015, which will be amortized on a straight-line basis over an estimated useful life of seven years. See Note 12 
for discussion of the methodology and inputs utilized by the Company to estimate the fair value of these indefinite-lived trade 
names. 

7. Debt

2014 Credit Facility

On September 30, 2014, the Company entered into an agreement for a secured revolving credit facility to refinance our 
outstanding revolving loans. This credit facility provides an aggregate principal amount of up to $200.0 million, with sub-limits 
of $10.0 million for the issuance of letters of credit and for $20.0 million of swingline loans. The credit facility also allows us, 
subject to certain conditions, to request additional term loans or revolving commitments up to an aggregate principal amount of 
$150.0 million, plus an amount that would not cause our consolidated net leverage ratio to exceed 3.25 to 1.00. The 
consolidated net leverage ratio compares the Company’s consolidated funded indebtedness to its consolidated EBIDTA, as 
defined in the agreement. Advances under the credit facility may be voluntarily prepaid and re-borrowed. At our option, the 
revolving loans accrue interest at a per annum rate equal to either LIBOR, plus a margin ranging from 1.25% to 1.75%, or the 
Base Rate, plus a margin ranging from 0.25% to 0.75%. The base LIBOR rate, at our discretion, is equal to either the one, two, 
three, or six month LIBOR. The Base Rate is defined as the greater of Wells Fargo's prime rate, the Federal Funds Rate plus 
0.50%, or one month LIBOR plus 1.00%. In each case, the applicable margin is determined based upon our consolidated net 
leverage ratio. Accumulated interest is due and payable quarterly, in arrears, for loans bearing interest at the Base Rate and at 
the end of the applicable interest period in the case of loans bearing interest at the adjusted LIBOR rate. The credit facility is 
secured by substantially all of our assets, and certain of our existing and future material domestic subsidiaries are required to 
guarantee our obligations under the credit facility. All outstanding principal and accrued and unpaid interest is due upon the 
credit facility's maturity on September 30, 2019. Subsequent to December 31, 2015, we amended the credit facility to fund a 
term loan as further described in Note 17, Subsequent Events.

Our credit facility contains customary covenants, subject in each case to customary exceptions and qualifications, which 
limit our and certain of our subsidiaries’ ability to, among other things, incur additional indebtedness or guarantee indebtedness 
of others; create liens on our assets; enter into mergers or consolidations; dispose of assets; prepay certain indebtedness or make 
changes to our governing documents and certain of our agreements; pay dividends and make other distributions on our capital 
stock, and redeem and repurchase our capital stock; make investments, including acquisitions; and enter into transactions with 
affiliates. Our credit facility additionally contains customary affirmative covenants. We are also required to comply with a 
maximum consolidated net leverage ratio and a minimum interest coverage ratio. The interest coverage ratio, which is a ratio of 
our four previous fiscal consecutive quarters' consolidated EBITDA to our interest expense, cannot be less than 3.00 to 1.00 as 
of the last day of any fiscal quarter. The consolidated net leverage ratio, which is the ratio of funded indebtedness on the last 
day of each fiscal quarter to the four previous consecutive fiscal quarters' consolidated EBITDA, cannot be greater than 3.50 to 
89

1.00, provided that we can elect to increase the ratio to 3.75 to 1.00 for a specified period following a permitted acquisition. As 
of December 31, 2015, we were in compliance with the covenants under our credit facility.

The credit facility contains customary events of default, subject to customary cure periods for certain defaults, that 
include, among others, non-payment defaults; covenant defaults; material judgment defaults; bankruptcy and insolvency 
defaults; cross-defaults to certain other material indebtedness; ERISA defaults; inaccuracy of representations and warranties; 
and a change in control default. In the event of a default on our credit facility, the obligations under the credit facility could be 
accelerated, the applicable interest rate under the credit facility could be increased, the loan commitments could be terminated, 
our subsidiaries that have guaranteed the credit facility could be required to pay the obligations in full, and our lenders would 
be permitted to exercise remedies with respect to all of the collateral that is securing the credit facility, including substantially 
all of our and our subsidiary guarantors’ assets. Any such default that is not cured or waived could have a material adverse 
effect on our liquidity and financial condition.

As of December 31, 2015 and 2014, we had $40.0 million and $20.0 million, respectively, outstanding under our 
revolving line of credit. The weighted-average interest rate of short-term borrowings during the years ended December 31, 
2015 and 2014 was 1.58% and 2.13%, respectively. As of December 31, 2015, $160.0 million was available under our 
revolving line of credit, of which $10.0 million was available for the issuance of letters of credit. We had unamortized debt 
issuance costs of $1.0 million and $1.3 million at December 31, 2015 and 2014, respectively. 

Previous Credit Facility 

Our previous secured revolving credit facility had an aggregate principal amount of up to $150.0 million, subject to a 

borrowing formula, with a sublimit of $10.0 million for the issuance of letters of credit on our behalf. At our option, the 
borrowings accrued interest at a per annum rate equal to either LIBOR or Wells Fargo’s prime rate (or, if greater, the Federal 
Funds Rate plus 0.50% or three month LIBOR plus 1.00%), in each case plus a margin ranging from 2.00% to 2.50%, in the 
case of LIBOR loans, and 0.00% to 0.25% in the case of prime rate loans, in each case based upon our senior leverage ratio. 
The interest was due and payable monthly, in arrears, for loans bearing interest at the prime rate and at the end of the applicable 
one, two, or three month interest period in the case of loans bearing interest at the adjusted LIBOR rate.

8. Stock-based Compensation

Our Amended and Restated 1998 Stock Incentive Plan (“Stock Incentive Plan”) provided for awards which could be 
granted in the form of incentive stock options, non-qualified stock options, restricted stock, stock appreciation rights, and 
performance restricted stock. In August 2010, we discontinued issuance of new awards under the Stock Incentive Plan and 
concurrently adopted the 2010 Equity Incentive Plan ("Equity Incentive Plan"). The Equity Incentive Plan provides for awards 
which may be granted in the form of incentive stock options, non-statutory stock options, restricted stock, restricted stock units, 
stock appreciation rights, performance units, and performance shares under substantially the same terms as the Stock Incentive 
Plan.

In January 2015, the Equity Incentive Plan was amended to prohibit the repricing of stock options and stock appreciation 

rights other than in connection with a change in the Company's corporate structure. In April 2015, the Equity Incentive Plan 
was amended to increase the value of the automatic annual award of restricted stock received by outside directors, adjust the 
vesting of such awards to occur ratably over a period of four calendar quarters, and modify the timing and pro ration of awards 
for independent directors initially elected or appointed on a date other than April 1st.

We also grant awards to our directors in accordance with the Board of Directors Policy (“Board Plan”). Prior to 2010, 

these awards were generally in the form of stock options. Beginning in 2010, the awards granted to our directors are generally 
in the form of restricted stock. The awards granted to directors generally vest immediately; however, should a director leave the 
board, we have the right to repurchase shares as if the awards vested on a pro rata basis.

In connection with our acquisition of Multifamily Technology Solutions, Inc. ("MTS"), on August 24, 2011, we assumed 

349,693 non-qualified and incentive stock options granted from MTS’s 2005 Equity Incentive Plan (“MTS Plan”) for 96 
employees. Assumed options were converted to equivalent stock-based awards of RealPage based on the ratio of our fair 
market value of stock to the fair market value of MTS’s stock on the acquisition date. The number of shares and ratio of 
exercise price to market price were equitably adjusted to preserve the intrinsic value of the awards as of immediately prior to 
the acquisition. The conversion was accounted for as a modification, which did not result in an incremental increase in the fair 
value of the assumed option awards. The majority of assumed options vest over a four-year period at a rate of 25% or 20% after 
one year and then monthly on a straight-line basis thereafter while others vest ratably over a four-year period. Options granted 
generally are exercisable up to ten years. No further options will be granted under the MTS Plan.

Our board of directors periodically approves increases to the number of shares of common stock reserved for issuance 
under the Equity Incentive Plan. At both December 31, 2015 and 2014, 25,634,259 shares of the Company's common stock 
were reserved for awards under the Equity Incentive Plan. The exercise of stock options and restricted stock units are fulfilled 
through the issuance of previously authorized but unissued common stock shares.

90

Total compensation expense related to our stock-based compensation plans was $38.1 million, $37.1 million, and $29.7 

million, for the years ended December 31, 2015, 2014, and 2013, respectively. During the years ended December 31, 2015, 
2014, and 2013 we recognized a tax benefit of $14.4 million, $14.0 million, and $11.2 million, respectively. Total unrecognized 
compensation expense related to our stock-based compensation plans was $45.6 million at December 31, 2015, and is expected 
to be recognized over a weighted average period of 1.7 years. Cash proceeds related to stock-based compensation transactions 
totaled $12.1 million, $9.9 million, and $10.6 million during the years ended December 31, 2015, 2014, and 2013, respectively.

Stock Option Awards

Stock options granted prior to February 2014 generally vest over a period of sixteen quarters, with 75% vesting ratably 

over fifteen quarters and the remaining 25% vesting in the sixteenth quarter. Beginning in February 2014, stock options granted 
generally vest ratably over a period of twelve quarters. Expense is recognized over the requisite service period in a manner that 
reflects the vesting of the related awards. Awards under the plan generally expire ten years from the date of the grant. All 
outstanding options were granted at exercise prices equal to or exceeding our estimate of the fair market value of our common 
stock at the date of grant.

The following table summarizes stock option transactions under our Stock Incentive Plan, Equity Incentive Plan, Board 

Plan, and MTS Plan:

Balance, January 1, 2013

Granted
Exercised
Forfeited/cancelled
Expired

Balance, December 31, 2013

Granted
Exercised
Forfeited/cancelled
Expired

Balance, December 31, 2014

Granted
Exercised
Forfeited/cancelled
Balance, December 31, 2015

Number of Shares
5,858,613
2,421,124
(1,556,865)
(800,470)
(7,600)
5,914,802
1,934,031
(907,765)
(1,336,894)
(37,286)
5,566,888
2,434,198
(809,303)
(1,389,910)
5,801,873

Range of
Exercise Prices
$ 0.91 – $ 29.50
25.70
19.78 –
25.24
0.91 –
29.50
4.28 –
24.64
24.03 –
29.50
0.91 –
21.54
15.19 –
21.60
0.91 –
29.50
4.28 –
24.64
19.78 –
29.50
0.91 –
23.10
18.79 –
21.60
0.91 –
29.50
5.04 –
29.50
0.91 –

Weighted Average
Exercise Price

$

13.97
22.20
6.81
18.71
24.35
18.56
17.68
10.92
20.93
24.02
18.89
19.81
14.97
20.54
19.43

The below table provides information regarding outstanding stock options which were fully vested and expected to vest 

and exercisable options at December 31:

Number of options
Weighted-average remaining contractual term (in years)

Weighted-average exercise price
Aggregate intrinsic value, in thousands

2015

2014

Options Fully
Vested and
Expected to Vest
5,795,711
7.5
19.43
21,080

$
$

Options
Exercisable

2,843,655
6.4
18.67
13,316

$
$

Options Fully
Vested and
Expected to Vest
5,545,427
7.7
18.88
22,012

$
$

Options
Exercisable

2,455,134
6.6
17.04
14,704

$
$

The aggregate intrinsic value of options exercised during the years ended December 31, 2015, 2014, and 2013, was $5.0 

million, $8.5 million, and $23.3 million, respectively.

91

The fair value of each stock option grant was estimated as of the date of grant using the Black Scholes option-pricing 

model with the following weighted-average assumptions and resulting weighted-average fair value per share:

Risk-free interest rate
Expected option life (in years)
Forfeiture rate
Expected volatility
Weighted-average grant date fair value

2015
1.5%
4.6
0.0%
42.3%
$7.42

2014
1.3%
4.4
0.0%
42.8%
$6.44

2013
1.3%
6.0
0.9%
48.5%
$10.37

Risk-free interest rate. This is the average U.S. Treasury rate (having a term that most closely approximates the expected 

life of the option) for the period in which the option was granted.

Expected option life. This is the period of time that the options granted are expected to remain outstanding. This estimate 

is primarily based on the historical experience of the plans.

Forfeiture rate. This is the projected annual rate at which we expect awards to be forfeited in the future.

Expected volatility. Volatility is a measure of the amount by which a financial variable, such as a share price, has 
fluctuated (historical volatility) or is expected to fluctuate (expected volatility) during a period. We arrived at a volatility rate 
after considering our expected and historical volatility rates and the volatility rates of publicly traded peers.

Dividend yield. This metric indicates how much the Company is expected to pay out in dividends relative to its share 

price during a period. We utilized a dividend yield of zero in estimating the fair value of stock options awarded in 2015, 2014, 
and 2013 as we do not anticipate paying dividends in the foreseeable future.

Restricted Stock Awards

Restricted stock awards entitle the holder to receive shares of our common stock as the award vests. Grants of restricted 

stock are classified as time-based, market-based, or performance-based depending on the vesting criteria of the award.

Time-based restricted stock awards:

Time-based restricted stock awards granted prior to February 2014 generally vest ratably over sixteen quarters following 

the date of grant. Beginning in February 2014, time-based restricted stock awards granted generally vest over a period of 
twelve quarters following the grant date. The fair value of time-based restricted stock awards is based on the closing price of 
our common stock on the date of grant. Compensation expense for time-based restricted stock awards is recognized over the 
vesting period on a straight-line basis.

During the years ended December 31, 2015, 2014, and 2013, time-based restricted shares with an aggregate grant-date 

fair value of $21.5 million, $23.3 million, and $15.2 million vested, respectively.

A summary of time-based restricted stock award activity is presented in the table below.

Non-vested shares at January 1, 2013

Granted
Vested
Forfeited/cancelled

Non-vested shares at December 31, 2013

Granted
Vested
Forfeited/cancelled

Non-vested shares at December 31, 2014

Granted
Vested
Forfeited/cancelled

Non-vested shares at December 31, 2015

92

Number of
Shares
1,360,947
1,747,501
(712,434)
(305,211)
2,090,803
1,238,226
(1,101,143)
(603,367)
1,624,519
913,077
(1,077,102)
(391,788)
1,068,706

$

Weighted
Average Grant-
Date Fair Value
21.58
22.09
21.30
21.58
22.10
17.69
21.18
20.36
20.01
19.84
19.78
18.65
20.05

Market-based restricted stock awards:

Market-based restricted stock awards become eligible for vesting upon on the achievement of specific market-based 

conditions based on the per share price of the Company's common stock. The shares vest quarterly, generally over a period of 
one year, following the date they became eligible for vesting. 

A summary of market-based restricted stock award activity is presented in the table below.

Balance at January 1, 2014

Granted
Vested
Forfeited/cancelled
Balance at December 31, 2014

Granted
Vested
Forfeited/cancelled
Balance at December 31, 2015

Number of
Shares

— $

520,000
—
—
520,000
691,165
—
(196,070)
1,015,095

Weighted
Average Grant-
Date Fair Value
—
11.26
—
—
11.26
11.59
—
9.39
11.85

We estimate the fair value of market-based restricted stock awards using a discrete model to analyze the fair value of the 

subject shares. The discrete model utilizes multiple stock price-paths, through the use of Monte Carlo simulation, which are 
then analyzed to determine the fair value of the subject shares. The weighted average of assumptions used to value awards 
granted during 2015 and 2014 were as follows:

Risk-free interest rate
Expected volatility

2015
1.1%
38.7%

2014
1.1%
43.6%

Risk-free interest rate. We estimated the risk-free rate from the three year U.S. Treasury strip note yield curve as of the 

valuation date.

Expected volatility. We estimated the volatility rate based on consideration of our expected and historical volatility rates 

and the rates of our publicly traded peers.

Expense related to the market-based restricted stock awards is recognized over the requisite service period using the 
graded-vesting attribution method. The requisite service period is a measure of the expected time to achieve the specified 
market condition plus the time-based vesting period. The expected time to achieve the market condition is estimated utilizing a 
Monte Carlo simulation, considering only those stock price-paths in which the market condition was achieved. The estimated 
requisite service period for market-based restricted stock shares issued in 2015 ranged from five to eleven quarters. Market-
based restricted stock awards granted in 2014 had requisite service periods ranging between eight and ten quarters.

Performance-based restricted stock awards:

The Company has also granted performance-based restricted stock awards. These awards become eligible to vest if 
specified performance targets are achieved prior to the performance deadline. Subsequent to achievement of the performance 
target the awards vest quarterly over the one year service period. The performance-based restricted stock awards are forfeited if 
the performance targets are not achieved prior to the performance deadline. Compensation expense for performance-based 
restricted stock awards is recognized on a straight-line basis over the requisite service period, which includes both the 
performance period and the subsequent time-based vesting period. Expense is only recognized if it is determined that 
achievement of the performance condition is probable. The fair value of performance-based restricted stock awards is based on 
the closing price of our common stock on the date of grant.

93

A summary of performance-based restricted stock award activity is presented in the table below:

Non-vested shares at January 1, 2013

Granted
Vested
Forfeited/cancelled

Non-vested shares at December 31, 2013

Granted
Vested
Forfeited/cancelled

Non-vested shares at December 31, 2014

Granted
Vested
Forfeited/cancelled

Non-vested shares at December 31, 2015

9. Commitments and Contingencies

Lease Commitments

Number of
Shares

275,257
100,000
(31,902)
(273,355)
70,000
—
—
(70,000)
—
20,000
—
—
20,000

$

Weighted
Average Grant-
Date Fair Value
22.46
21.60
17.99
23.40
18.10
—
—
18.10
—
18.79
—
—
18.79

In the first quarter of 2013, we entered into a capital lease agreement for software that expires in 2016. Amortization of 

the leased assets is recognized on a straight-line basis.

The assets under the capital lease were as follows at December 31, 2015 and 2014:

December 31,

2015

2014

Software
Less: Accumulated amortization

Assets under capital lease, net

$

$

$

(in thousands)
1,977
(1,694)
283

$

1,977
(1,110)
867

Amortization expense relating to capital leases is included in depreciation expense in the accompanying financial statements.
The future minimum lease payments required under the capital lease and the present value of the net minimum lease payments 
as of December 31, 2015 were as follows, in thousands: 

2016
Thereafter
Total minimum lease payments
Less amount representing average interest of 2.2%

Less current portion
Long-term portion

$

$

294
—
294
(2)
292
(292)
—

The Company leases office facilities and equipment for various terms under long-term, non-cancellable operating lease 

agreements. The leases expire at various dates through 2028 and provide for renewal options. The agreements generally require 
the Company to pay for executory costs such as real estate taxes, insurance, and repairs. Additionally, the Company has entered 
into sublease agreements for certain of its leased office facilities. These sublease agreements expire through 2017.

In May 2015, the Company entered into a lease agreement for office space located in Richardson, Texas. The lease is for 
a term of twelve years, beginning in 2016, and includes optional extension periods. The lease agreement contains provisions for 
rent escalations over the term of the lease and leasehold improvement incentives. At December 31, 2015, we had a receivable 
for incentives under this lease of $19.4 million, which is included in other current assets in the accompanying Consolidated 
Balance Sheets. Deferred rent related to these incentives and other provisions of the lease totaled $21.5 million and is classified 
as current or long term in the balance sheet based upon when the deferred amounts are expected to be recognized. Similar to 
our other operating leases, the agreement requires the Company to pay for executory costs such as real estate taxes, insurance, 

94

 
 
 
 
and utilities. In July 2015, the Company entered into an amendment to the lease agreement which increased the amount of 
leased space.

During 2015, the Company vacated our leased office space in Westlake Village, California; Chicago, Illinois; and 
Charlotte, North Carolina. During the same period we entered into a modification agreement related to the leased office space 
in San Francisco, California whereby the amount of leased space was reduced. These modifications were made to consolidate 
our operations and reduce operating costs. Related to the above changes, we recognized a cease-use liability in the amount of 
$0.2 million. The cease-use liability reflects the fair value of the remaining net cash flows related to our continuing obligations 
under the leases, net of estimated sub-rents. Additionally, we recognized a reduction of our accrued lease liability in the amount 
of $0.9 million related to lease incentives for the San Francisco office. These adjustments are reflected in the "General and 
administrative" line in the accompanying Consolidated Statements of Operations. 

Minimum annual rental commitments under non-cancellable operating leases and total minimum rentals to be received 

under non-cancellable subleases were as follows at December 31, 2015:

2016
2017
2018
2019
2020
Thereafter

Minimum Lease
Commitments

Sublease Income

(in thousands)

Net Lease
Commitments

$

$

10,148
9,721
9,800
9,143
7,482
55,732
102,026

$

$

354
140
—
—
—
—
494

$

$

9,794
9,581
9,800
9,143
7,482
55,732
101,532

Rent expense was $10.9 million, $11.1 million, and $9.7 million for the years ended December 31, 2015, 2014, and 2013, 

respectively. Income from subleases was $0.4 million for the year ended December 31, 2015. For the years ended 
December 31, 2014 and 2013, income from subleases was $0.1 million.

Guarantor Arrangements

We have agreements whereby we indemnify our officers and directors for certain events or occurrences while the officer 

or director is or was serving at our request in such capacity. The term of the indemnification period is for the officer's or 
director’s lifetime. The maximum potential amount of future payments we could be required to make under these 
indemnification agreements is unlimited; however, we have a director and officer insurance policy that limits our exposure and 
enables us to recover a portion of any future amounts paid. As a result of our insurance policy coverage, we believe the 
estimated fair value of these indemnification agreements is minimal. Accordingly, we had no liabilities recorded for these 
agreements as of December 31, 2015 or 2014.

In the ordinary course of our business, we enter into standard indemnification provisions in our agreements with our 

customers. Pursuant to these provisions, we indemnify our customers for losses suffered or incurred in connection with third-
party claims that our products infringed upon any U.S. patent, copyright, trademark, or other intellectual property right. Where 
applicable, we generally limit such infringement indemnities to those claims directed solely to our products and not in 
combination with other software or products. With respect to our products, we also generally reserve the right to resolve such 
claims by designing a non-infringing alternative, by obtaining a license on reasonable terms, or by terminating our relationship 
with the customer and refunding the customer’s fees.

The potential amount of future payments to defend lawsuits or settle claims under these indemnification provisions is 
unlimited in certain agreements; however, we believe the estimated fair value of these indemnity provisions is minimal, and, 
accordingly, we had no liabilities recorded for these agreements as of December 31, 2015 or 2014.

Litigation

From time to time, in the normal course of our business, we are a party to litigation matters and claims. Litigation can be 

expensive and disruptive to normal business operations. Moreover, the results of complex legal proceedings are difficult to 
predict and our view of these matters may change in the future as the litigation and events related thereto unfold. We expense 
legal fees as incurred. Insurance recoveries associated with legal costs incurred are recorded when they are deemed probable of 
recovery.

In March 2015, we were named in a purported class action lawsuit in the United States District Court for the Eastern 

District of Pennsylvania, styled Stokes v. RealPage, Inc., Case No. 2:15-cv-01520. On January 25, 2016, the court entered an 
order placing the case in suspense until the United States Supreme Court issues its decision in Spokeo, Inc. v. Robins. In 

95

 
 
November 2014, the Company was named in a purported class action lawsuit in the United States District Court for the Eastern 
District of Virginia, styled Jenkins v. RealPage, Inc., Case No. 3:14cv758. This case has since been transferred to the United 
States District Court for the Eastern District of Pennsylvania. On January 25, 2016, the court entered an order placing the case 
in suspense until the United States Supreme Court issues its decision in Spokeo, Inc. v. Robins. We intend to defend each case 
vigorously.

On February 23, 2015, we received from the FTC a Civil Investigative Demand consisting of interrogatories and a request 
to produce documents relating to our compliance with the Fair Credit Reporting Act. We have responded to the request. At this 
time, we do not know the scope of the investigation and we do not have sufficient information to evaluate the likelihood or 
merits of any potential enforcement action, or to predict the outcome or costs of responding to, or the costs, if any, of resolving 
this investigation.

At December 31, 2015, we had accrued amounts for estimated settlement losses related to legal matters. No amounts for 

estimated settlement losses for legal matters, were accrued at December 31, 2014.

During 2014, we expensed $4.7 million, inclusive of the settlements and other associated costs, related to litigation 
settled during that period. The litigation related to reimbursement claims made against us, each by a primary and an excess 
layer errors and omissions insurance carrier. The carriers were seeking reimbursement of claims formerly funded by them 
relating to a litigation matter settled in 2012.

We are involved in other litigation matters not listed above that are not likely to be material either individually or in the 

aggregate based on information available at this time. Our view of these matters may change as the litigation and events related 
thereto unfold.

10. Net (Loss) Income per Share

Basic net (loss) income per share was computed by dividing the net (loss) income by the weighted average number of 

common shares outstanding during the period. Diluted net (loss) income per share was computed by using the weighted 
average number of common shares outstanding, including potential dilutive shares of common stock assuming the dilutive 
effect of outstanding stock options and restricted stock using the treasury stock method. Weighted average shares from common 
share equivalents in the amount of 912,257, 1,273,889, and 1,058,334 shares were excluded from the dilutive shares 
outstanding because their effect was anti-dilutive for the years ended December 31, 2015, 2014, and 2013, respectively.

The following table presents the calculation of basic and diluted net (loss) income per share attributable to common 

stockholders:

Numerator:

Net (loss) income

Denominator:

Basic:

Year Ended December 31,

2015

2014

2013

(in thousands, except per share amounts)

$

(9,218) $

(10,274) $

20,692

Weighted average common shares used in computing basic
net (loss) income per share

76,689

76,991

74,962

Diluted:

Weighted average common shares used in computing basic
net (loss) income per share

Add weighted average effect of dilutive securities:

Stock options and restricted stock

Weighted average common shares used in computing diluted
net (loss) income per share

Net (loss) income per common share attributable to common
stockholders:

76,689

76,991

74,962

—

—

76,689

76,991

1,225

76,187

Basic

Diluted

$

$

(0.12) $
(0.12) $

(0.13) $
(0.13) $

0.28

0.27

96

 
 
 
11. Income Taxes

The domestic and foreign components of (loss) income before income taxes were as follows:

Domestic
Foreign
Total

Year Ended December 31,

2015

2014

(in thousands)

2013

$

$

(15,777) $
2,713
(13,064) $

(18,768) $
2,161
(16,607) $

19,230
1,252
20,482

Our benefit for income taxes consisted of the following components:

Current:

Federal
State
Foreign

Total current income tax expense
Deferred:

Federal
State
Foreign

Total deferred income tax benefit
Total income tax benefit

Year Ended December 31,

2015

2014

(in thousands)

2013

$

$

$

162
797
414
1,373

(5,075)
156
(300)
(5,219)
(3,846) $

— $
437
550
987

(6,611)
(460)
(249)
(7,320)
(6,333) $

—
1,886
421
2,307

(1,832)
(619)
(66)
(2,517)
(210)

The reconciliation of our income tax benefit computed at the U.S. federal statutory tax rate to the actual income tax 

benefit is as follows:

Expense derived by applying the Federal income tax rate to (loss)
income before taxes

State income tax, net of federal benefit

Foreign income tax

Change in valuation allowance

Benefit of assets not previously recognized

Nondeductible expenses

Fair value adjustment on stock acquisition

Stock-based compensation

Reduction in available Federal NOL

Other

Year Ended December 31,

2015

2014

2013

(in thousands)

$

$

(4,572) $
561
(813)
—

—

418
(52)
209

350

53
(3,846) $

(5,813) $
(177)
(477)
—
(516)
454
(28)
223

—

1
(6,333) $

7,169

607
(170)
(9,087)
—

644

487

139

—

1
(210)

97

 
 
 
 
 
 
 
 
 
Deferred income taxes reflect the net tax effect of temporary differences between the carrying amounts of our assets and 

liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components of our 
deferred tax assets and liabilities are as follows:

Deferred tax assets:

Reserves, deferred revenue and accrued liabilities

Stock-based compensation

Net operating loss carryforwards and tax credits

Total deferred tax assets

Deferred tax liabilities:

Property, equipment, and software

Intangible assets

Other

Total deferred tax liabilities

Net deferred tax assets

December 31,

2015

2014

(in thousands)

$

8,107

$

15,112

13,733

36,952

(10,041)
(11,563)
(3,297)
(24,901)
12,051

$

$

6,392

12,238

22,348

40,978

(8,217)
(21,965)
(2,459)
(32,641)
8,337

We periodically evaluate the realizability of our deferred tax assets. If we determine that it is more likely than not that all 

or a portion of such assets are not realizable, we provide a valuation allowance against the assets. We determined that no 
valuation allowance was required at December 31, 2015 or 2014. During 2013, we determined that previously recorded 
valuation allowances of approximately $9.1 million were no longer required; and, accordingly, we reversed such allowances 
resulting in a tax benefit for that period. The determination of the level of valuation allowance, if any, required at any time is 
based on a forecast of future taxable income that includes many judgments and assumptions. Accordingly, it is at least 
reasonably possible that future changes in one or more assumptions may lead to a change in judgment regarding the level of 
valuation allowance required in future periods. 

The acquisition of the stock of Kigo, Inc. in 2014 resulted in an additional net deferred tax liability of $0.5 million. This 

net liability includes a deferred tax liability of $1.5 million related to intangibles that are not subject to amortization for tax 
purposes and a deferred tax asset of $1.0 million related to net operating loss ("NOL") carryforwards.

Our tax-effected federal and state NOL carryforwards of $11.2 million and $1.5 million, respectively, and our combined 
federal and state tax credits of $1.0 million comprise a major component of our deferred tax assets. If not used, the underlying 
gross federal NOLs totaling $31.9 million will begin to expire in 2022 and the underlying state NOLs totaling $24.0 million 
will begin to expire in 2016, with less than $1.0 million expiring in the next five years. Approximately $0.1 million of our 
credits expire in 2026, and the balance have no expiration date.

In addition to the NOLs just described, we also have gross federal and state NOLs of $129.2 million and $43.5 million, 

respectively, for which we have not recognized benefit for financial reporting purposes. These unrecognized NOLs result from 
the excess of the equity compensation deductions taken on our tax returns over the expense recognized for financial reporting 
purposes. The benefit from these excess stock compensation federal and state NOLs of approximately $45.2 million and $2.0 
million, respectively, will be credited to additional paid-in capital if realized. We use the "with-and-without" method, as 
described in ASC 740, for purposes of determining when excess tax benefits have been realized. In 2015 and 2014, we 
recognized excess stock compensation benefits of $0.4 million and $2.2 million, respectively.

Net operating losses that we have generated are not currently subject to the carryforward limitation in Section 382 of the 
Internal Revenue Code (“Section 382 limitation”); however, $18.3 million of net operating losses generated by our subsidiaries 
prior to our acquisition of them are subject to the Section 382 limitation. The limitation on these pre-acquisition net operating 
loss carryforwards will fully expire in 2031. A cumulative change in ownership among material shareholders, as defined in 
Section 382 of the Internal Revenue Code, during a three-year period also may limit utilization of the federal net operating loss 
carryforwards.

Our subsidiary in Hyderabad, India benefited from a tax holiday granted under the Software Technology Parks of India 
program that began upon commencement of business operations in 2008 and continued through March 31, 2011. During this 
holiday period we were required to pay a minimum alternative tax which was available to reduce our post-holiday tax liability. 
Effective July 8, 2013, this subsidiary began to benefit from a tax holiday under the Special Economic Zone program. This 
benefit was initially granted for a five year period and applies to a portion of our operations in this location. The expiration of 

98

 
 
 
this tax holiday will increase our effective income tax rate. As a result of this tax holiday, the Company realized tax savings of 
$0.4 million, $0.2 million, and $0.1 million for the years ended December 31, 2015, 2014, and 2013, respectively.

Our subsidiary in Manila, Philippines has benefited from income tax holiday incentives in the Philippines pursuant to the 

registrations with the Philippine Economic Zone Authority, or PEZA. Under such PEZA registrations, the income tax holiday 
of our PEZA-registered project in the Philippines expired in December 2015. We have filed an application to extend the tax 
holiday for an additional two years. If the application is not accepted, the expiration of this tax holiday will increase our 
effective income tax rate beginning in 2016. Tax savings realized under the Philippine tax holiday incentives were $0.3 million, 
$0.2 million, and $0.1 million for the years ended December 31, 2015, 2014, and 2013, respectively.

We have recognized no provision for U.S federal and state income taxes on the undistributed earnings of approximately 

$6.2 million relating to our foreign subsidiaries as such earnings are expected to be reinvested and are considered permanent in 
duration. If these earnings were ultimately distributed to the U.S. in the form of dividends or otherwise, or if the shares of the 
subsidiaries were sold or transferred, we would likely be subject to additional U.S. income taxes, net of the impact of any 
available foreign tax credits of up to $2.4 million.

Uncertain Tax Positions

At December 31, 2015 and 2014, we had no unrecognized tax benefits. Our policy is to include interest and penalties 
related to unrecognized tax benefits in income tax expense, and as of December 31, 2015 and 2014, there were no accrued 
interest and penalties.

We file consolidated and separate tax returns in the U.S. federal jurisdiction and five foreign jurisdictions. We are no 

longer subject to U.S. federal income tax examinations for years before 2012 and are no longer subject to state and local 
income tax examinations by tax authorities for years before 2011; however, net operating losses from all years continue to be 
subject to examinations and adjustments for at least three years following the year in which the attributes are used. We are not 
currently under income tax audit in any federal, state or foreign jurisdiction.

In July 2015, the Company filed amended 2012 and 2013 income tax returns for selected states to correct certain items 

that were improperly deducted, as determined by the Company subsequent to the initial filings. The primary effect of the 
amended returns was an immaterial increase in our current state income tax liability and a reduction of our state net operating 
loss deferred tax asset, net of federal benefit, of approximately $0.6 million.

12. Fair Value Measurements

The Company records certain financial liabilities at fair value on a recurring basis. The Company determines fair values 

based on the price it would receive to sell an asset or pay to transfer a liability in an orderly transaction between market 
participants at the measurement date and in the principal or most advantageous market for that asset or liability.

The prescribed fair value hierarchy and related valuation methodologies are as follows:

Level 1 - Inputs are quoted prices in active markets for identical assets or liabilities.

Level 2 - Inputs are quoted prices for similar assets or liabilities in active markets, quoted prices for identical or 
similar assets or liabilities in markets that are not active, inputs other than quoted prices that are observable, and 
market-corroborated inputs which are derived principally from or corroborated by observable market data.

Level 3 - Inputs are derived from valuation techniques in which one or more of the significant inputs or value drivers 
are unobservable. 

The categorization of an asset or liability within the fair value hierarchy is based on the inputs described above and does 

not necessarily correspond to the Company’s perceived risk of that asset or liability. Moreover, the methods used by the 
Company may produce a fair value calculation that is not indicative of the net realizable value or reflective of future fair values. 
Furthermore, although the Company believes its valuation methods are appropriate and consistent with other market 
participants. The use of different methodologies or assumptions to determine the fair value of certain financial instruments and 
non-financial assets and liabilities could result in a different fair value measurement at the reporting date. 

Assets and liabilities measured at fair value on a recurring basis:

Contingent consideration obligations

Contingent consideration obligations consist of potential obligations related to our acquisition activity. The amount to be 

paid under these obligations is contingent upon the achievement of stipulated operational or financial targets by the business 
subsequent to acquisition. The fair value of contingent consideration obligations is estimated using a probability weighted 
discount model which considers the achievement of the conditions upon which the respective contingent obligation is 
dependent. The probability of achieving the specified conditions is assessed by applying a Monte Carlo weighted-average 
model. Inputs into the valuation model include a discount rate specific to the acquired entity, a measure of the estimated 
volatility, and the risk free rate of return. 

99

Significant unobservable inputs used in the contingent consideration fair value measurements included the following at 

December 31, 2015 and 2014:

Discount rates

Volatility rates

Risk free rate of return

2015
15.8 - 60.0%

2014
22.5 - 64.0%

37.0 - 53.5%

45.0 - 48.0%

0.5 - 0.9%

0.1 - 0.2%

In addition to the inputs described above, the fair value estimates consider the projected future operating or financial 
results for the factor upon which the respective contingent obligation is dependent. The fair value estimates are generally 
sensitive to changes in these projections. We develop the projected future operating results based on an analysis of historical 
results, market conditions, and the expected impact of anticipated changes in our overall business and/or product strategies.

The following table discloses the liabilities measured at fair value on a recurring basis as of December 31, 2015 and 2014: 

Contingent consideration related to the acquisition of:

Indatus
VRX

Contingent consideration related to the acquisition of:

Active Building

MyBuilding

InstaManager

     VMM

Fair value at December 31, 2015

Total

Level 1

Level 2

Level 3

814
27

841

$

$

— $
—

— $

— $
—

— $

814
27

841

Fair value at December 31, 2014

Total

Level 1

Level 2

Level 3

1,566

$

— $

— $

248

2,335

1

—

—

—

—

—

—

4,150

$

— $

— $

1,566

248

2,335

1

4,150

$

$

$

$

There were no assets measured at fair value on a recurring basis at December 31, 2015 and 2014. There were no transfers 

between Level 1 and Level 2, or between Level 2 and Level 3 measurements during the years ended December 31, 2015 and 
2014.

Changes in the fair value of Level 3 measurements for the reporting periods were as follows during the years ended 

December 31, 2015 and 2014, in thousands:

Balance, January 1, 2014

Initial contingent consideration

Settlements through cash payments

Net gain on change in fair value

Balance, December 31, 2014

Initial contingent consideration

Settlements through cash payments

Net gain on change in fair value

Balance, December 31, 2015

$

$

1,827

2,939
(229)
(387)
4,150

1,414
(1,179)
(3,544)
841

Gains and losses resulting from changes in the fair value of the above liabilities are included in "General and 

administrative" expense in the accompanying Consolidated Statements of Operations. The Company recognized net gains in the 
amount of $3.7 million and $0.4 million during the years ended December 31, 2015 and 2014, respectively, related to 
contingent consideration obligations which were unsettled at the end of the respective period.

100

Assets and liabilities measured at fair value on a non-recurring basis:

During 2015, the Company identified triggering events which required the assessment of impairment for certain trade 
names related to prior acquisitions. The fair value of the trade names was determined through an income approach utilizing 
projected discounted cash flows. This method is consistent with the method the Company has employed in prior periods to 
value other indefinite-lived assets. Impairments of the trade names were determined by comparing the estimated fair value to 
the related carrying value. The inputs utilized in the discounted cash flow analysis are classified as Level 3 inputs within the 
fair value hierarchy. Significant unobservable inputs used in deriving the fair value included the royalty rate applied to the 
projected revenue stream and the discount rate used to determine the present value of the estimated future cash flows. Through 
the application of this approach, we concluded the aggregate fair value of the trade names was $5.1 million at September 30, 
2015. The Company believes that the methods and assumptions used to determine the fair value of the trade names were 
reasonable. See Note 6 for further discussion of these impairments. 

There were no liabilities measured at fair value on a non-recurring basis at December 31, 2015. There were no assets or 

liabilities measured at fair value on a non-recurring basis at December 31, 2014.

13. Stockholders' Equity

On May 6, 2014, the board of directors approved a share repurchase program authorizing the repurchase of up to $50.0 

million of our common stock for a period of up to one year after the approval date. In May 2015, our board of directors 
approved an extension of the share repurchase program through May 6, 2016, permitting the repurchase of up to $50.0 million 
of our common stock during the period commencing on the extension date and ending on May 6, 2016.

During the twelve months ended December 31, 2015 and 2014, the Company repurchased 1,798,199 and 966,595 shares, 

respectively, under the share repurchase program. These shares were repurchased at a weighted average cost of $19.51 and 
$16.06 per share and a total cost of $35.1 million and $15.5 million, respectively.

In May 2015, the board of directors authorized the retirement of all shares acquired under the stock repurchase program 

through May 8, 2015 and any future shares repurchased under the program. During the year ended December 31, 2015, the 
Company retired 2,764,794 shares of our common stock.

14. Funds Held for Others

In connection with our payment processing services, we collect tenant funds and subsequently remit these tenant funds to 

our customers after varying holding periods. These funds are settled through our Originating Depository Financial Institution 
(“ODFI”) custodial accounts at major banks. The ODFI custodial account balances were $83.0 million and $83.7 million at 
December 31, 2015 and 2014, respectively. The ODFI custodial account balances are included in our Consolidated Balance 
Sheets as restricted cash. The corresponding liability for these custodial balances is reflected as customer deposits. In 
connection with the timing of our payment processing services, we are exposed to credit risk in the event of nonperformance by 
other parties, such as returned checks. We utilize credit analysis and other controls to manage the credit risk exposure. We have 
not experienced any credit losses to date. Any expected losses are included in our accounts receivable allowance on our 
Consolidated Balance Sheets.

The ODFI custodial accounts are in the name of RealPage Payment Processing Services, Inc. (“RPPS”), a bankruptcy-
remote, special-purpose entity, that is a wholly owned subsidiary of the Company. We provide processing and administrative 
services to RPPS through a services agreement. The obligations of RPPS under the ODFI custodial account agreement are 
guaranteed by us.

In connection with our renter insurance products, we collect premiums from policy holders and subsequently remit the 

premium, net of our commission, to the underwriter. We maintain separate accounts for these transactions. We had $1.3 million 
and $1.7 million in restricted cash and $1.3 million and $1.7 million in customer deposits related to these insurance products at 
December 31, 2015 and 2014, respectively. Additionally, we had $1.2 million and $0.1 million in restricted cash and $1.1 
million and $0.1 million in customer deposits relating to our utility management solution at December 31, 2015 and 2014, 
respectively.

15. Employee Benefit Plans

In 1998, our board of directors approved a defined contribution plan that provides retirement benefits under the 
provisions of Section 401(k) of the Internal Revenue Code. Our 401(k) Plan (“Plan”) covers substantially all employees who 
meet a minimum service requirement. Contributions of $1.9 million, $1.3 million, and $0.9 million were made by us for the 
years ended December 31, 2015, 2014, and 2013, respectively.

The Company sponsors various retirement plans for its non-U.S. employees. Accrued liabilities related to obligations 
under these plans totaled $0.7 million and $0.6 million as of December 31, 2015 and 2014, respectively, and are included in the 
line, "Other long-term liabilities" in the accompanying Consolidated Balance Sheets.

101

16. Selected Quarterly Financial Data (unaudited)

Certain components of quarterly net income (loss) disclosed below differ from those as reported in the Company's 
respective quarterly reports on Form 10-Q filed in 2015. Specifically, certain amounts included in cost of revenue in the 
quarterly reports have been reclassified as sales and marketing expense, resulting in a change to gross profit, to conform to the 
presentation in the Consolidated Statements of Operations in this Annual Report on Form 10-K. This reclassification did not 
result in a change in net income (loss) during the respective interim periods. 

The above reclassification resulted in an increase in gross profit of $1.0 million during each of the three month periods 

ended June 30, 2015 and September 30, 2015, and an increase in gross profit of $0.1 million during the three month period 
ended March 31, 2015. The following selected unaudited quarterly financial information for the years ended December 31, 
2015 and 2014 reflects results which have been adjusted for the reclassifications discussed above (in thousands, except per 
share amounts). 

December 31,
2015

September 30,
2015

June 30,
2015

March 31,
2015

December 31,
2014

September 30,
2014

June 30,
2014

March 31,
2014

Three Months Ended

Adjusted

Adjusted

Adjusted

$

117,090

$

116,772

$ 110,640

$ 106,460

$ 101,261

$

100,747

$91,606

$ 97,008

669

834

726

741

648

755

826

865

Revenue:

On demand

On premise

Professional and other

Total revenue

121,700

121,588

114,762

110,470

3,941

3,982

3,396

3,269

Gross profit

Net income (loss)

Net income (loss) per share
attributable to common
stockholders

70,882

3,900

69,848

(8,192)

66,269

(3,318)

62,908

(1,608)

2,555

104,464

57,946

3,034

2,556

2,690

104,536

94,988

100,563

58,225

52,873

60,636

110

(3,257)

(6,291)

(836)

Basic and Diluted

$

0.05

$

(0.11) $

(0.04) $

(0.02) $

0.00

$

(0.04) $ (0.08) $

(0.01)

The above financial information should be read in conjunction with the consolidated financial statements and notes 

thereto included herein.

17. Subsequent Events

Amended 2014 Credit Facility

On February 26, 2016, the Company executed an amendment (the “Amendment”) to the Credit Agreement (as amended, 

the “Credit Agreement”) with each of the lenders party thereto (the “Lenders”) and Wells Fargo Bank, National Association, as 
administrative agent (the “Agent”). The Amendment amends certain terms of the existing credit agreement to provide for an 
incremental $125.0 million term loan (the “Term Loan”) that is coterminous with the existing revolving facility which matures 
on September 30, 2019. With the new Term Loan and the existing $200.0 million revolving facility, the Credit Agreement now 
includes $325 million of drawn or available credit. Principal payments on the Term Loan are $0.8 million, due quarterly, with 
interest in arrears, and the first payment is due on June 30, 2016. Beginning June 30, 2017, the quarterly principal amount for 
the Term Loan increases to $1.6 million for the next eight quarterly payments. In the final year of the Term Loan, a quarterly 
principal payment of $3.1 million is due on June 30, 2019, with any remaining principal due at the Term Loan maturity date of 
September 30, 2019. The Term Loan is subject to mandatory repayment requirements if certain asset sales or insurance or 
condemnation events occur, subject to customary reinvestment provisions. The Company may prepay the Term Loan in whole 
or in part at any time, with prepayment amounts to be applied to remaining scheduled principal amortization payments as 
specified by the Company. The Amendment also permits the Company to elect to increase the maximum permitted 
Consolidated Net Leverage Ratio (as defined in the Credit Agreement) on a one-time basis following the issuance of 
convertible notes or high yield notes in an initial principal amount of at least $150.0 million. In conjunction with the execution 
of the Amendment, the Company paid debt issuance costs of $0.6 million.   

Term Loan proceeds were drawn on February 26, 2016. Funds will be used to repay $34.0 million of borrowings 
previously outstanding under the revolving facility of the Credit Agreement, to fund the acquisition of NWP Services 
Corporation, and for other working capital purposes. Except as amended, all of the existing terms of the Credit Facility remain 
in place. All of the obligations of the Credit Facility, including the Term Loan, are secured by substantially all the Company’s 
assets and guaranteed by the Company’s existing and future domestic subsidiaries except certain excluded subsidiaries, as 
provided in the Credit Agreement.  

102

 
 
Pending acquisition 

On February 23, 2016, the Company entered into an agreement and plan of merger with NWP Services Corporation 
("NWP") providing for NWP to become a wholly owned subsidiary of the Company. Pursuant to the agreement, we will pay 
approximately $68 million in cash ($70.0 million less cash acquired) subject to reduction for outstanding indebtedness and 
unpaid transaction expenses and subject to working capital adjustments, in exchange for all outstanding shares of capital stock 
of NWP. We will retain a portion of the purchase price in connection with the merger as a holdback to serve as security for the 
benefit of the Company and its affiliates against the indemnification obligations of NWP's stockholders. Subject to any 
indemnification claims made, certain amounts of the holdback will be released to the NWP stockholders 18 months after 
closing, with the remainder to be released three years after closing. Subject to the satisfaction of certain customary closing 
conditions, the acquisition is expected to close in March 2016.

Item 9.

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

None.

Item 9A.

Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Pursuant to Rule 13a-15(b) and Rule 15d-15(b) under the Securities Exchange Act of 1934, as amended (the “Exchange 

Act”), we carried out an evaluation, with the participation of our management, and under the supervision of our Chief 
Executive Officer and Chief Financial Officer, of the effectiveness of our disclosure controls and procedures (as defined under 
Rule 13a-15(e) and 15d-15(e) under the Exchange Act) as of the end of the period covered by this Annual Report on Form 10-
K. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls 
and procedures are effective in ensuring that information required to be disclosed in the reports that we file or submit under the 
Exchange Act, is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms, 
and that such information is accumulated and communicated to management, including our Chief Executive Officer and Chief 
Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. Management’s assessment of the 
effectiveness of our disclosure controls and procedures is expressed at the level of reasonable assurance because management 
recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance 
of achieving their objectives.

Management’s Report on Internal Control over Financial Reporting and Attestation Report of the Independent 
Registered Public Accounting Firm

Our internal controls over financial reporting are designed to provide reasonable assurance regarding the reliability of 

financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted 
accounting principles in the United States. Management is responsible for establishing and maintaining adequate internal 
control over financial reporting. Because of its inherent limitations, internal control over financial reporting may not prevent or 
detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls 
may become inadequate because of changes in conditions or that the degree or compliance with the policies or procedures may 
deteriorate.

Under supervision and with participation of management, including the Chief Executive Officer and Chief Financial 

Officer, we conducted an evaluation of the effectiveness of internal control over financial reporting as of December 31, 2015. 
In conducting this evaluation, management used the criteria set forth by the Committee of Sponsoring Organizations of the 
Treadway Commission (“COSO”) in Internal Control — Integrated Framework (2013 framework). Based on our evaluation 
using criteria set by COSO, management concluded internal control over financial reporting was effective as of December 31, 
2015.

The effectiveness of internal control over financial reporting as of December 31, 2015 has been audited by Ernst & 
Young LLP, our independent registered public accounting firm, which is stated in their report included in Part II Item 8 of this 
Annual Report on Form 10-K.

Changes in Internal Controls

There were no significant changes in our internal control over financial reporting during the three months ended 
December 31, 2015 that have materially affected, or are reasonably likely to materially affect, our internal control over 
financial reporting.

Inherent Limitations of Internal Controls

Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our 

disclosure controls and procedures or our internal controls will prevent all error and all fraud. A control system, no matter how 

103

well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are 
met. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all 
control issues and instances of fraud, if any, within the company have been detected. These inherent limitations include the 
realities that judgments in decision-making can be faulty, and that breakdowns can occur because of a simple error or mistake. 
Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by 
management override of the control. The design of any system of controls also is based in part upon certain assumptions about 
the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all 
potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of 
compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control 
system, misstatements due to error or fraud may occur and not be detected.

Item 9B.

Other Information

None.

PART III

Item 10.

Directors, Executive Officers and Corporate Governance

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2016 Annual 
Meeting of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2015.

Item 11.

Executive Compensation

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2016 Annual 
Meeting of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2015. 

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2016 Annual 
Meeting of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2015.

Item 13.

Certain Relationships, and Related Transactions, and Director Independence

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2016 Annual 
Meeting of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2015.

Item 14.

Principal Accounting Fees and Services

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2016 Annual 
Meeting of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2015.

104

PART IV

Item 15.

Exhibits and Financial Statement Schedules

(a) Financial Statements

(1) The financial statements filed as part of this Annual Report on Form 10-K are listed on the index to financial 

statements.

(2) Any financial statement schedules required to be filed as part of this Annual Report on Form 10-K are set forth in 

section (c) below.

(b) Exhibits

See Exhibit Index at the end of this Annual Report on Form 10-K, which is incorporated by reference.

(c) Financial Statement Schedules

The following schedule is filed as part of this Annual Report on Form 10-K:

All other schedules have been omitted because the information required to be presented in them is not applicable or is 

shown in the financial statements or related notes.

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS

REALPAGE, INC.

December 31, 2015 

(in thousands)

Allowance for Doubtful Accounts

Year ended December 31:

2013
2014
2015

Balance at
Beginning
of Year

Additions
Charged to
Income

Deductions (1)

Balance at
End of
Year

$

$

1,087
914
2,363

$

3,661
3,676
3,377

(3,834) $
(2,227)
(3,422)

914
2,363
2,318

(1)  Uncollectable accounts written off, net of recoveries, and administrative corrections

105

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused 

this Annual Report on Form 10-K to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of 
Carrollton, State of Texas, on this 26th day of February, 2016.

SIGNATURES

REALPAGE, INC.

By:

/s/ Stephen T. Winn
Stephen T. Winn
Chairman of the Board of Directors, Chief Executive Officer,
President and Director

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has been signed 

by the following persons on behalf of the registrant and in the capacities and on the dates indicated:

Date

2/26/2016

2/26/2016

2/26/2016

2/26/2016

2/26/2016

2/26/2016

2/26/2016

2/26/2016

2/26/2016

Signature

Title

/s/ Stephen T. Winn
Stephen T. Winn

Chairman of the Board of Directors, Chief Executive Officer,
President and Director (Principal Executive Officer)

/s/ W. Bryan Hill
W. Bryan Hill

Executive Vice President, Chief Financial Officer and
Treasurer (Principal Financial and Accounting Officer)

/s/ Alfred R. Berkeley
Alfred R. Berkeley

/s/ Peter Gyenes
Peter Gyenes

/s/ Jeffrey T. Leeds
Jeffrey T. Leeds

/s/ Jason A. Wright
Jason A. Wright

/s/ Scott S. Ingraham
Scott S. Ingraham

/s/ Charles F. Kane
Charles F. Kane

/s/ Kathryn V. Marinello
Kathryn V. Marinello

Director

Director

Director

Director

Director

Director

Director

106

 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Exhibit
Number
2.1

3.1

3.2

4.1

4.2

4.3

4.4

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

10.12

10.13

10.14

10.15

10.16

10.17

EXHIBIT INDEX

Exhibit Description
Agreement and Plan of Merger among the Registrant, Multifamily
Technology Solutions, Inc., RP Newco IV, Inc. and Shareholder
Representative Services LLC as Representative, dated August 22,
2011

Amended and Restated Certificate of Incorporation of the Registrant

Amended and Restated Bylaws of the Registrant

Form of Common Stock certificate of the Registrant

Shareholders’ Agreement among the Registrant and certain
stockholders, dated December 1, 1998, as amended July 16, 1999
and November 3, 2000

Second Amended and Restated Registration Rights Agreement
among the Registrant and certain stockholders, dated February 22,
2008
Registration Rights Agreement among the Registrant and certain
stockholders, dated July 29, 2012

Form of Indemnification Agreement entered into between the
Registrant and each of its directors and officers

Amended and Restated 1998 Stock Incentive Plan+

Amended and Restated 1998 Stock Incentive Plan (June 2010) +
Forms of Stock Option Agreements and Restricted Share
Agreements approved for use under the 1998 Stock Incentive Plan+

Incorporated by Reference

Form
8-K

Date
8/23/2011

Number
2.1

Filed
Herewith

S-1

S-1

S-1

S-1

7/26/2010

7/26/2010

7/26/2010

4/29/2010

3.2

3.4

4.1

4.2

S-1

4/29/2010

4.3

S-3

9/13/2012

4.4

S-1

4/29/2010

10.1

S-1

S-1

S-1

4/29/2010

6/7/2010

4/29/2010

10.2

10.2G

10.2A,
10.2B,
10.2C,
10.2D

10.2E,
10.2F,
10.2H
10.3

10.49

10.4

10.3

10.2

A

10.1

10.1

4.6, 4.7,
4.8, 4.9
10.7

Forms of Stock Option Agreements and Restricted Share
Agreements approved for use under the 1998 Stock Incentive Plan+

S-1

6/7/2010

Form of Director's Nonqualified Stock Option Agreement+

Form of Notice of Grant of Restricted Shares (Outside Directors) +

2010 Equity Incentive Plan+

Amendment No. 1 to 2010 Equity Incentive Plan+
Amendment No. 2 to 2010 Equity Incentive Plan+

2010 Equity Incentive Plan, as Amended and Restated June 4,
2014+

First Amendment to the Amended and Restated 2010 Equity
Incentive Plan+

S-1

S-1

S-1

8-K
8-K

DEF
-14A

8-K

4/29/2010

6/7/2010

7/26/2010

2/24/2011
2/21/2013

1/21/2015

Second Amendment to the Amended and Restated 2010 Equity
Incentive Plan+

8-K

4/7/2015

Forms of Stock Option Award Agreements and Restricted Stock
Award Agreements approved for use under the 2010 Equity
Incentive Plan+

S-8

8/17/2010

Stand-Alone Stock Option Agreement between the Registrant and
Peter Gyenes, dated February 25, 2010+

S-1

4/29/2010

4/17/2014 Appendix

Non-Qualified Stock Option Agreement (Second Series) under the
Amended and Restated 1998 Stock Incentive Plan between the
Registrant and Timothy J. Barker dated October 27, 2005+

Non-Qualified Stock Option Agreement (Second Series) under the
Amended and Restated 1998 Stock Incentive Plan between the
Registrant and Timothy J. Barker dated February 26, 2009+

S-1

4/29/2010

10.8

S-1

4/29/2010

10.9

107

 
 
 
Exhibit
Number
10.18

10.19

10.20

10.21

10.22

10.23

10.24

10.25

10.26

10.27

10.28

10.29

10.30

10.31

10.32

10.33

10.34

10.35

10.36

10.37

10.38

10.39

10.40

10.41

Exhibit Description
Notice of Stock Option Grant under the Amended and Restated 1998
Stock Incentive Plan between the Registrant and Timothy J. Barker
dated February 25, 2010+

Notice of Stock Option Grant under the Amended and Restated 1998
Stock Incentive Plan between the Registrant and Margot Lebenberg,
dated May 12, 2010+

Form of 2014 Management Incentive Plan+

Form of 2015 Management Incentive Plan+

RealPage, Inc. Management Incentive Plan+

Employment Agreement between the Registrant and Timothy J.
Barker, dated October 31, 2005+

Amendment to Employment Agreement between the Registrant and
Timothy J. Barker, dated January 1, 2010+

Employment Agreement between the Registrant and Ashley Chaffin
Glover, dated March 3, 2005+
Employment Agreement between multifamily Internet Ventures,
LLC and Dirk D. Wakeham, dated April 12, 2007 and amended
April 12, 2007+

Employment Agreement between the Registrant and Jason Lindwall,
dated January 8, 2008+

Employment Agreement between the Registrant and Margot
Lebenberg, dated May 12, 2010+

Employment Agreement between the Registrant and Kurt Twining,
dated July 5, 2011+

Employment Agreement 409A Addendum between the Registrant
and Timothy J. Barker, dated November 5, 2010+

Employment Agreement 409A Addendum between the Registrant
and Ashley Chaffin Glover, dated November 5, 2010+

Employment Agreement 409A Addendum between the Registrant
and Dirk Wakeham, dated November 5, 2010+

Employment Agreement 409A Addendum between the Registrant
and Margot Lebenberg, dated November 5, 2010+

Employment Agreement 409A Addendum between the Registrant
and Jason Lindwall, dated November 5, 2010+

Amended and Restated Employment Agreement between the
Registrant and Janine Steiner Jovanovic, dated August 1, 2012+

Employment Agreement between the Registrant and Alex Chang,
dated September 7, 2012+

Form of Stock Bonus Agreement between the Registrant and
Stephen T. Winn, dated as of February 24, 2014+
Employment Agreement, Severance Benefits Upon Change in
Control Addendum, between the Registrant and Stephen T. Winn,
dated January 1, 2014+
Employment Agreement, Severance Benefits Upon Change in
Control Addendum, between the Registrant and Timothy J. Barker,
dated January 1, 2014+

Employment Agreement, Severance Benefits Upon Change in
Control Addendum, between the Registrant and Margot Carter,
dated January 1, 2014+

Employment Agreement, Severance Benefits Upon Change in
Control Addendum, between the Registrant and Janine Steiner
Jovanovic, dated January 1, 2014+

108

Incorporated by Reference

Form
S-1

Date
4/29/2010

Number
10.10

Filed
Herewith

S-1

6/7/2010

10.52

8-K

8-K

DEF
-14A

2/24/2014

2/23/2015

10.1

10.1

4/17/2014 Appendix

B

S-1

4/29/2010

10.12

S-1

4/29/2010

10.13

S-1

4/29/2010

10.16

S-1

4/29/2010

10.17

S-1

6/7/2010

10.50

S-1

6/7/2010

10.51

10-Q 11/8/2011

10.2

10-Q 11/5/2010

10.6

10-Q 11/5/2010

10.7

10-Q 11/5/2010

10.8

10-Q 11/5/2010

10.9

10-Q 11/5/2010

10.10

S-3

9/13/2012

99.1

S-3

9/13/2012

99.3

8-K

2/24/2014

10.2

10-K

3/3/2014

10.40

10-K

3/3/2014

10.41

10-K

3/3/2014

10.42

10-K

3/3/2014

10.43

 
 
Exhibit
Number
10.42

10.43

10.44

10.45

10.46

10.47

10.48

10.49

10.50

10.51

10.52

10.53

10.54

10.55

10.56

10.57

10.58

10.59

10.60

Exhibit Description
Employment Agreement, Severance Benefits Upon Change in
Control Addendum, between the Registrant and William Chaney,
dated January 1, 2014+

Employment Agreement between the Registrant and W. Bryan Hill,
dated March 24, 2014+

Amendment No. 1 to Stock Bonus Agreement between the
Registrant and Stephen T. Winn, dated as of July 31, 2014+

Form of Stock Bonus Agreement between the Registrant and each of
Margot Carter, W. Bryan Hill, William Chaney and Janine Steiner
Jovanovic, dated as of July 31, 2014+

Form of Stock Option Award Agreement between the Registrant and
Stephen T. Winn approved for use under the 2010 Equity Incentive
Plan, as amended and restated June 4, 2014, as amended+

Form of Stock Option Award Agreement between the Registrant and
certain executive officers approved for use under the 2010 Equity
Incentive Plan, as amended and restated June 4, 2014, as amended+

Form of Restricted Stock Award Agreement for time-based awards
between the Registrant and Stephen T. Winn approved for use under
the 2010 Equity Incentive Plan, as amended and restated June 4,
2014, as amended+

Form of Restricted Stock Award Agreement for time-based awards
between the Registrant and certain executive officers approved for
use under the 2010 Equity Incentive Plan, as amended and restated
June 4, 2014, as amended+

Form of Restricted Stock Award Agreement for market-based
awards between the Registrant and Stephen T. Winn approved for
use under the 2010 Equity Incentive Plan, as amended and restated
June 4, 2014, as amended+

Form of Restricted Stock Award Agreement for market-based
awards between the Registrant and certain executive officers
approved for use under the 2010 Equity Incentive Plan, as amended
and restated June 4, 2014, as amended+

Form of Stock Option Award Agreement between the Registrant and
award recipients approved for use under the 2010 Equity Incentive
Plan, as amended and restated June 4, 2014, as amended+

Form of Stock Option Award Agreement between the Registrant and
award recipients (California residents) approved for use under the
2010 Equity Incentive Plan, as amended and restated June 4, 2014,
as amended+

Form of Restricted Stock Award Agreement between the Registrant
and award recipients approved for use under the 2010 Equity
Incentive Plan, as amended and restated June 4, 2014, as amended+

Form of Restricted Stock Award Agreement between the Registrant
and award recipients (California residents) approved for use under
the 2010 Equity Incentive Plan, as amended and restated June 4,
2014, as amended+

Amended and Restated Employment Agreement between the
Registrant and Stephen T. Winn dated as of March 1, 2015+

Amended and Restated Employment Agreement between the
Registrant and W. Bryan Hill dated as of March 1, 2015+

Amended and Restated Employment Agreement between the
Registrant and William Chaney dated as of March 1, 2015+

Employment Agreement between the Registrant and Daryl Rolley,
dated February 9, 2015+

Employment Agreement between the Registrant and David Monk,
dated May 1, 2015+

109

Incorporated by Reference

Form
10-K

Date
3/3/2014

Number
10.44

Filed
Herewith

8-K

3/24/2014

10.1

8-K

8/4/2014

8-K

8/4/2014

10.1

10.2

8-K

3/5/2015

10.1

8-K

3/5/2015

10.2

8-K

3/5/2015

10.3

8-K

3/5/2015

10.4

8-K

3/5/2015

10.5

8-K

3/5/2015

10.6

8-K

3/5/2015

10.7

8-K

3/5/2015

10.8

8-K

3/5/2015

10.9

8-K

3/5/2015

10.10

8-K

3/5/2015

10.11

8-K

3/5/2015

10.12

8-K

3/5/2015

10.13

10-Q

5/8/2015

10.16

10-Q

8/7/2015

10.18

 
 
Exhibit
Number
10.61

10.62

10.63

10.64

10.65

10.66

10.67

10.68

10.69

10.70

10.71

10.72

10.73

10.74

10.75

21.1

23.1

31.1

31.2

32.1

32.2

Exhibit Description
Lease Agreement between the Registrant and CB Parkway Business
Center V, Ltd., dated July 23, 1999

First Amendment to Lease Agreement between the Registrant and
CB Parkway Business Center V, Ltd., dated November 29, 1999

Second Amendment to Lease Agreement between the Registrant and
CB Parkway Business Center V, Ltd., dated January 30, 2006

Third Amendment to Lease Agreement between the Registrant and
CB Parkway Business Center V, Ltd., dated August 28, 2006

Fourth Amendment to Lease Agreement between the Registrant and
ARI-Commercial Properties, Inc., dated November 2007

Fifth Amendment to Lease Agreement between the Registrant and
ARI-Commercial Properties, Inc., dated February 4, 2009

Sixth Amendment to Lease Agreement between the Registrant and
ARI-Commercial Properties, Inc., dated March 30, 2009
Lease Agreement between the Registrant and Savoy IBP 8, Ltd.,
dated August 28, 2006

First Amendment to Lease Agreement among the Registrant, ARI-
International Business Park, LLC, ARI—IBP 1, LLC, ARI—IBP 2,
LLC, ARI—IBP 3, LLC, ARI—IBP 4, LLC, ARI—IBP 5, LLC, ARI
—IBP 6, LLC, ARI—IBP 7, LLC, ARI—IBP 8, LLC, ARI—IBP 9,
LLC, ARI—IBP 11, LLC and ARI—IBP 12, LLC, dated
December 28, 2009

Lease Agreement dated June 2, 2015 by and between the Registrant
and Lakeside Campus Partners, LP

First Amendment to the Lease Agreement dated July 27, 2015 by
and between the Registrant and Lakeside Campus Partners, LP

Master Services Agreement between the Registrant and DataBank
Holdings Ltd., dated May 31, 2007†

Credit Agreement by and among the Registrant, the lenders from
time to time party thereto and Wells Fargo Bank, National
Association, as administrative agent, dated September 30, 2014

Collateral Agreement by and among the Registrant, certain of its
subsidiaries from time to time party thereto, and Wells Fargo Bank,
National Association, as administrative agent, dated as of September
30, 2014

Guaranty Agreement made by certain domestic subsidiaries of
Registrant in favor of Wells Fargo Bank, National Association, as
administrative agent, dated as of September 30, 2014

Subsidiaries of the Registrant

Consent of Ernst & Young LLP, Independent Registered Public
Accounting Firm

Certification of Chief Executive Officer pursuant to Exchange Act
Rules 13a-14(a) or 15d-14(a), as adopted pursuant to Section 302 of
the Sarbanes-Oxley Act of 2002
Certification of Chief Financial Officer pursuant to Exchange Act
Rules 13a-14(a) or 15d-14(a), as adopted pursuant to Section 302 of
the Sarbanes-Oxley Act of 2002

Certification of Chief Executive Officer pursuant to 18 U.S.C.
Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002*

Certification of Chief Financial Officer pursuant to 18 U.S.C.
Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002*

101.INS

Instance

101.SCH Taxonomy Extension Schema

110

Incorporated by Reference

Form
S-1

Date
4/29/2010

Number
10.39

Filed
Herewith

S-1

4/29/2010

10.40

S-1

4/29/2010

10.41

S-1

4/29/2010

10.42

S-1

4/29/2010

10.43

S-1

4/29/2010

10.44

S-1

4/29/2010

10.45

S-1

4/29/2010

10.46

S-1

4/29/2010

10.47

8-K

6/4/2015

10.1

10-Q

8/7/2015

10.20

S-1

7/2/2010

10.48

10-Q 11/10/2014

10.1

10-Q 11/10/2014

10.2

10-Q 11/10/2014

10.3

X

X

X

X

X

X

X

X

 
 
Exhibit
Number
101.CAL Taxonomy Extension Calculation

Exhibit Description

101.LAB Taxonomy Extension Labels

101.PRE

Taxonomy Extension Presentation

101.DEF

Taxonomy Extension Definition

Incorporated by Reference

Form

Date

Number

Filed
Herewith
X

X

X

X

+ 

* 

† 

Indicates management contract or compensatory plan or arrangement.

Furnished herewith

Confidential treatment was granted by the Securities and Exchange Commission for portions of this exhibit. These 
portions have been omitted from the report and submitted separately to the Securities and Exchange Commission.

111

 
 
[THIS PAGE INTENTIONALLY LEFT BLANK]

List of Subsidiaries of the Registrant

  Exhibit 21.1

Subsidiary 

43642 Yukon Inc.  
AB Newco LLC   
Active Building, LLC 
A.L. Wizard LLC  
Credit Interfaces, Inc. 
eReal Estate Integration, Inc. 
Kigo, Inc. 
Kigo Rental Systems, S.L.  
Kigo EURL 
LeaseStar LLC 
LeaseStar California, Inc.   
Level One LLC 
LS Newco LLC 
MTS Connecticut, Inc. 
MTS Minnesota, Inc. 
MTS New Jersey, Inc. 
Multifamily Internet Ventures, LLC  
MyBuilding LLC  
OurParents LLC   
Propertyware LLC 
RealPage Equipment Services LLC  
RealPage Forms LLC 
RealPage India Holdings, Inc. 
RealPage India Private Limited 
RealPage Middle East Holdings LLC 
RealPage ME DMCC 
RealPage Payment Processing Services, Inc.  
RealPage Payments Services LLC   
RealPage Philippines Holdings LLC 
RealPage (Philippines) Inc. 
RP Storage LLC   
RealPage Vendor Compliance LLC  
RP Newco V LLC  
RP Newco VIII LLC 
RP Newco VIII LLC 
RP Newco XIII LLC 
RP Newco XV LLC 
RP Newco XVI LLC 
Starfire Media, Inc. 
Urban Networks LTD 
Velocity Utility Solutions LLC 
Windsor Compliance LLC  

Jurisdiction

Yukon Territory, Canada
Delaware
Washington
Delaware
California
California
Delaware
Spain
France
Delaware
Texas
Delaware
Texas
Delaware
Delaware
Delaware
California
Delaware
Delaware
California
Delaware
Delaware
Delaware
India
Delaware
Dubai
Nevada
Texas
Delaware
Philippines
Texas
Delaware
Delaware
Texas
Texas
Texas
Texas
Texas
Delaware
Israel
Texas
Texas

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-168878), Registration 
Statement on Form S-8 (No. 333-172573), Registration Statement on Form S-8 (No. 333-179773) and the Registration on Form 
S-8 (No. 333-186964), each pertaining to the RealPage, Inc., 2010 Equity Incentive Plan, and the Registration Statement on 
Form S-8 (No. 333-176742) pertaining to Multifamily Technology Solutions, Inc. 2005 Equity Incentive Plan, of our reports 
dated February 26, 2016, with respect to the consolidated financial statements and schedule of RealPage, Inc. and the 
effectiveness of internal control over financial reporting of RealPage, Inc. included in this Form 10-K for the year ended 
December 31, 2015.

/s/ Ernst & Young LLP

Dallas, Texas 
February 26, 2016 

CERTIFICATION PURSUANT TO RULE 13a-14(a) OR 15d-14(a) OF
THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF
THE SARBANES-OXLEY ACT OF 2002

I, Stephen T. Winn, certify that:

Exhibit 31.1

1. 

I have reviewed this Annual Report on Form 10-K for the fiscal year ended December 31, 2015 of RealPage, Inc.;

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material 
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not 
misleading with respect to the period covered by this report;

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly 

present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and 
for, the periods presented in this report;

4.  The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls 
and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial 
reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be 
designed under our supervision, to ensure that material information relating to the registrant, including its 
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period 
in which this report is being prepared;

(b)  Designed such internal control over financial reporting, or caused such internal control over financial 

reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles;

(c)  Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report 
our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period 
covered by this report based on such evaluation; and

(d)  Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred 

during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual 
report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control 
over financial reporting; and

5.  The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control 
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or 
persons performing the equivalent functions):

(a)  All significant deficiencies and material weaknesses in the design or operation of internal control over 

financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, 
summarize and report financial information; and

(b)  Any fraud, whether or not material, that involves management or other employees who have a significant role 

in the registrant’s internal control over financial reporting.

Date: February 26, 2016 

/s/ Stephen T. Winn
Stephen T. Winn
Chairman of the Board of Directors, Chief Executive Officer,
President and Director

CERTIFICATION PURSUANT TO RULE 13a-14(a) OR 15d-14(a) OF
THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF
THE SARBANES-OXLEY ACT OF 2002

I, W. Bryan Hill, certify that:

Exhibit 31.2

1. 

I have reviewed this Annual Report on Form 10-K for the fiscal year ended December 31, 2015 of RealPage, Inc.;

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material 
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not 
misleading with respect to the period covered by this report;

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly 

present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and 
for, the periods presented in this report;

4.  The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls 
and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial 
reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be 
designed under our supervision, to ensure that material information relating to the registrant, including its 
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period 
in which this report is being prepared;

(b)  Designed such internal control over financial reporting, or caused such internal control over financial 

reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles;

(c)  Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report 
our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period 
covered by this report based on such evaluation; and

(d)  Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred 

during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual 
report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control 
over financial reporting; and

5.  The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control 
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or 
persons performing the equivalent functions):

(a)  All significant deficiencies and material weaknesses in the design or operation of internal control over 

financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, 
summarize and report financial information; and

(b)  Any fraud, whether or not material, that involves management or other employees who have a significant role 

in the registrant’s internal control over financial reporting.

Date: February 26, 2016 

/s/ W. Bryan Hill
W. Bryan Hill
Executive Vice President, Chief Financial Officer and Treasurer

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.1

In connection with the Annual Report of RealPage, Inc. (the “Company”) on Form 10-K for the period ending December 31, 
2015 (the “Report”), I, Stephen T. Winn, Chairman of the Board of Directors, Chief Executive Officer, President and Director 
of RealPage Inc., certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002, that to my knowledge:

(1) the Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) the information contained in the Report fairly presents, in all material respects, the financial condition and results of 
operations of RealPage, Inc.

Date: February 26, 2016 

/s/ Stephen T. Winn
Stephen T. Winn
Chairman of the Board of Directors, Chief Executive Officer,
President and Director

A signed original of this written statement required by Section 906 has been provided to RealPage, Inc. and will be retained by 
RealPage, Inc. and furnished to the Securities and Exchange Commission or its staff upon request. The foregoing certification 
is being furnished solely pursuant to 18 U.S.C. Section 1350 and is not being filed as part of the Report or as a separate 
disclosure document.

 
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.2

In connection with the Annual Report of RealPage, Inc. (the “Company”) on Form 10-K for the period ending December 31, 
2015 (the “Report”), I, W. Bryan Hill, Executive Vice President, Chief Financial Officer and Treasurer of RealPage, Inc., 
certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my 
knowledge:

(1) the Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) the information contained in the Report fairly presents, in all material respects, the financial condition and results of 
operations of RealPage, Inc.

Date: February 26, 2016 

/s/ W. Bryan Hill
W. Bryan Hill
Executive Vice President, Chief Financial Officer and Treasurer

A signed original of this written statement required by Section 906 has been provided to RealPage, Inc. and will be retained by 
RealPage, Inc. and furnished to the Securities and Exchange Commission or its staff upon request. The foregoing certification 
is being furnished solely pursuant to 18 U.S.C. Section 1350 and is not being filed as part of the Report or as a separate 
disclosure document.

 
[THIS PAGE INTENTIONALLY LEFT BLANK]

[THIS PAGE INTENTIONALLY LEFT BLANK]

BOARD OF DIRECTORS 

STOCKHOLDER INFORMATION

Stephen T. Winn
(cid:38)(cid:75)(cid:68)(cid:76)(cid:85)(cid:80)(cid:68)(cid:81)(cid:3)(cid:9)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:50)(cid:73)(cid:191)(cid:70)(cid:72)(cid:85)

Alfred R. Berkeley, III
Chairman,
Princeton Capital Management, Inc.

Peter Gyenes
Non-executive Chairman,
Sophos Group PLC

Scott S. Ingraham
Principal,
Zuma Capital

Charles Kane
Adjunct Professor,
MIT Sloan Graduate Business
School of Managment

Jeffrey T. Leeds
Co-Founder,
Leeds Equity Partners

Jason A. Wright
Partner,
Apax Partners

Kathryn V. Marinello
Senior Advisor,
Ares Managment LLC

MANAGEMENT TEAM 

Stephen T. Winn
(cid:38)(cid:75)(cid:68)(cid:76)(cid:85)(cid:80)(cid:68)(cid:81)(cid:15)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:50)(cid:73)(cid:191)(cid:70)(cid:72)(cid:85)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:51)(cid:85)(cid:72)(cid:86)(cid:76)(cid:71)(cid:72)(cid:81)(cid:87)

W. Bryan Hill
Executive Vice President,
(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:41)(cid:76)(cid:81)(cid:68)(cid:81)(cid:70)(cid:76)(cid:68)(cid:79)(cid:3)(cid:50)(cid:73)(cid:191)(cid:70)(cid:72)(cid:85)(cid:3)(cid:9)(cid:3)(cid:55)(cid:85)(cid:72)(cid:68)(cid:86)(cid:88)(cid:85)(cid:72)(cid:85)

William P. Chaney
Executive Vice President,
Enterprise Solutions

Daryl T. Rolley
Executive Vice President,
(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:53)(cid:72)(cid:89)(cid:72)(cid:81)(cid:88)(cid:72)(cid:3)(cid:50)(cid:73)(cid:191)(cid:70)(cid:72)(cid:85)

David G. Monk
Executive Vice President,
(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:47)(cid:72)(cid:74)(cid:68)(cid:79)(cid:3)(cid:50)(cid:73)(cid:191)(cid:70)(cid:72)(cid:85)
and Secretary

Information about RealPage, Inc. and a copy of this 2015 
Annual Report can be found online at http://investor.
realpage.com and a copy of this 2015 Annual Report 
may be obtained from RealPage at no charge by request 
(cid:87)(cid:82)(cid:3)(cid:44)(cid:81)(cid:89)(cid:72)(cid:86)(cid:87)(cid:82)(cid:85)(cid:3)(cid:53)(cid:72)(cid:79)(cid:68)(cid:87)(cid:76)(cid:82)(cid:81)(cid:86)(cid:3)(cid:68)(cid:87)(cid:3)(cid:82)(cid:88)(cid:85)(cid:3)(cid:70)(cid:82)(cid:85)(cid:83)(cid:82)(cid:85)(cid:68)(cid:87)(cid:72)(cid:3)(cid:82)(cid:73)(cid:191)(cid:70)(cid:72)(cid:15)(cid:3)(cid:69)(cid:92)(cid:3)(cid:83)(cid:75)(cid:82)(cid:81)(cid:72)(cid:3)
at 972-820-3773 or by email to: ir@realpage.com.

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(cid:38)(cid:82)(cid:80)(cid:80)(cid:76)(cid:86)(cid:86)(cid:76)(cid:82)(cid:81)(cid:3)(cid:87)(cid:75)(cid:72)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:50)(cid:73)(cid:191)(cid:70)(cid:72)(cid:85)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)
(cid:41)(cid:76)(cid:81)(cid:68)(cid:81)(cid:70)(cid:76)(cid:68)(cid:79)(cid:3)(cid:50)(cid:73)(cid:191)(cid:70)(cid:72)(cid:85)(cid:3)(cid:70)(cid:72)(cid:85)(cid:87)(cid:76)(cid:191)(cid:70)(cid:68)(cid:87)(cid:76)(cid:82)(cid:81)(cid:86)(cid:3)(cid:85)(cid:72)(cid:84)(cid:88)(cid:76)(cid:85)(cid:72)(cid:71)(cid:3)(cid:69)(cid:92)(cid:3)(cid:54)(cid:72)(cid:70)(cid:87)(cid:76)(cid:82)(cid:81)(cid:86)(cid:3)
302 and 906 of the Sarbanes-Oxley Act of 2002 
as exhibits to its Annual Report on Form 10-K 
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Transfer Agent & Registrar
Computershare Trust Company, N.A.
250 Royall Street
Canton, MA 02021
800-962-4284
www.computershare.com

Independent Registered Public Accounting Firm
Ernst & Young LLP

Annual Shareholder Meeting
June 1, 2016, 10:00 AM LDT
4000 International Parkway
Carrollton, Texas 75007

CORPORATE HEADQUARTERS

Headquarters
4000 International Parkway
Carrollton, Texas 75007
Toll-Free 1-87-REALPAGE
www.realpage.com

STOCK LISTING

NASDAQ Global Select Market
Symbol: RP

This document contains certain “forward-looking 
statements” within the meaning of the Private Securities 
Litigation Reform Act of 1995. These statements are based 
on our management’s current expectations and are subject 
to uncertainty and changes in circumstances. Actual results 
may differ materially from these expectations due to certain 
factors, including those set forth under the caption “Risk 
Factors” contained herein.

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