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Realpage

rp · NASDAQ Technology
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Ticker rp
Exchange NASDAQ
Sector Technology
Industry Software - Application
Employees 1001-5000
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FY2012 Annual Report · Realpage
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Annual Report
2012

o Our Stockholders:

the largest, most accurate and most current 

2012 was a solid year for RealPage.  We 

database of leasing transaction data in the U.S.  

achieved strong revenue growth and 

improved profitability while investing in areas 

Our payment processing solution delivered 

expected to generate future growth.  Compared 

significant growth and hit another milestone in 

to the year ended December 31, 2011, total 

the fourth quarter with an annual run-rate of 

Non-GAAP revenue grew 25%.  Adjusted 

$14 billion rental payments processed.  We also 

EBITDA grew 30%, with Adjusted EBITDA 

expanded our Payment solution’s capabilities 

margins expanding from approximately 22% 

during 2012 with the introduction of Tel IVR, 

to approximately 23%.  During the year we 

which allows property owners and managers 

increased market share by adding 0.8 million 

to accept a rent payment over the phone.  This 

on demand rental units, representing 11% 

focus on delivering different types of electronic 

growth and expanding revenue per unit 10%.    

payments for customers resulted in higher 

yielding forms of transactions for RealPage.

As I reflect on our accomplishments over the last 

year, I would like to focus on two things:  the 

Propertyware also continued to attack the single 

quality of our revenue stream and our strategy 

family home rental space, resulting in significant 

to seed future growth for the Company.

revenue growth.  During the year, Propertyware 

unveiled a mobile version, which provides 

First, I believe we have built one of the most 

single family property owners with immediate 

unique revenue streams in the Software-as-a-

access to valuable property management 

Service space.  In building our revenue stream, 

data directly from an iPhone® or iPad®.  

we have focused on developing products that 

target high growth areas within the rental 

Our Senior Living solution continued to grow 

housing industry, total revenue diversification 

significantly as well.  During the year, we 

and predictability.  During 2012, all of our 

launched the industry’s first enterprise-wide, 

product families exhibited solid revenue 

Senior Living solution that integrates Care 

growth with exceptional growth in a number 

Management, Community Management and 

of areas.  YieldStar showed clients that the 

Marketing Management into a single offering.  

deployment of a statistically-based pricing 

With our unique solution, Senior Living property 

solution can consistently deliver 3% to 5% 

owners can provide better service to their 

better rental revenue performance over market 

residents while optimizing revenue and expenses.  

in both good and bad markets.  YieldStar also 

We also demonstrated how our solutions can be 

continued to build on its statistical modeling 

adapted outside our core multifamily vertical 

advantage by utilizing what we believe is 

l

 
market through the launch of our contact center 

Accordingly, we will continue to invest in 

specifically purposed for the senior vertical.

this area in 2013.  Specifically, investments 

will go towards optimizing the deployment 

The diversity and predictability of our revenue 

process for customers, enabling a seamless roll 

stream is also key.  No product family represents 

out of LeaseStar to our significant installed 

more than 30% of total on demand revenue, and 

base of 8.1 million units, enhancing what we 

our annual customer value is diversified across the 

believe is the best-in-class online content to 

major multifamily customer segments, as well as 

attract more prospective renters, and building 

single family.  This underscores our belief that all 

brand identity around property owners.  

of our product families deliver compelling return 

on investment for our customers, and that we can 

I believe a strategy for investing for growth is 

reach each segment of the rental housing market.  

critical, especially given our long-term revenue 

goals.  In addition, future revenue growth from 

We have also focused on seeding future growth 

LeaseStar and our many other underpenetrated 

for our Company.  This investment has focused 

product centers will be aided by a comprehensive 

on expanding the sales force, which we grew 24% 

acquisition strategy, which will continue to 

compared to 2011.  Expanding our sales force will 

evaluate growth opportunities through product 

continue to be a part of the strategy for 2013.

extensions, market share extensions and 

ancillary market extensions during 2013.    

In addition, we invested in the integration of our 

LeaseStar platform during 2012.  LeaseStar is 

In closing, I would like to thank our 

built to optimize marketing spend for property 

customers, stockholders and employees for 

owners and managers as this is an area that 

their continued support.  We are committed to 

commands significant time and resources for the 

improving shareholder value and optimizing 

industry as a whole.  We believe our solutions 

net income for property owners and 

work together to provide actionable intelligence 

managers through our integrated platform of 

that enables the most efficient use of marketing 

software and software-enabled services.

investments, while the current environment 

provides little to no transparency into the return 

Sincerely,

on marketing spend and how it relates to leases.  

This is precisely why we believe that 

LeaseStar has the potential to fuel 

Steve Winn

significant future revenue growth.

Chairman, Chief Executive Officer and President

2

Key Operating Metrics

$322.3

Strong Growth
Total Revenue 4-year CAGR: 30%

$258.7

$188.3

$140.9

$112.6

2008

2009

2010

2011

2012    

4-year CAGR: 2 %1
Ending On-Demand Rental Units (000’s)

7,302

6,066

8,113

4,551

3,833

2008

2009

2010

2011

2012

$73.3

Strong EBITDA and Margin Expansion

Adjusted EBITDA(1)

Free Cash Flow(2)

($ in MM)

$56.5

$54.6

$35.3

$40.3

$25.6

$23.1

$13.1

$16.1

$2.8

2008

2009

2010

2011

2012

(1) See discussion and reconciliation of Adjusted EBITDA to GAAP Net Income included within this document.
(2) For purposes of managing our business, we define free cash flow as adjusted EBITDA minus capital expenditures.

3

UNITED STATES  
SECURITIES AND EXCHANGE COMMISSION  
Washington, D.C. 20549  

FORM 10-K  

(Mark One)  
⌧  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934  

For the fiscal year ended December 31, 2012  

or  

(cid:133) 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934  

For the transition period from                      to                       

Commission File Number: 001-34846  

RealPage, Inc.  

(Exact name of registrant as specified in its charter)  

Delaware 
(State or other jurisdiction of 
incorporation or organization) 

4000 International Parkway 
Carrollton, Texas 
(Address of principal executive offices) 

75-2788861 
(I.R.S. Employer 
Identification No.) 

75007-1951 
(Zip Code) 

(972) 820-3000  
(Registrant’s telephone number, including area code) 

Securities registered pursuant to Section 12(b) of the Act:  

Common Stock, $0.001 par value 
(Title of class) 

The NASDAQ Stock Market LLC 

(Name of each exchange on which registered)

Securities registered pursuant to Section 12(g) of the Act:  
None  

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  ⌧    No  (cid:133)  

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes  (cid:133)    No  ⌧  

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for 
such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  ⌧    No  (cid:133)  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant 
to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such 
files).    Yes  ⌧    No   (cid:133)  

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of 
registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  (cid:133)  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated 
filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):  

Large accelerated filer 

⌧ 

Non-accelerated filer 

(cid:133)  (Do not check if a smaller reporting company)

Accelerated filer 

Smaller reporting company

(cid:133)

(cid:133)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  (cid:133)    No  ⌧  

Based on the closing price of the registrant’s common stock on the last business day of the registrant’s most recently completed second fiscal quarter, which was June 29, 2012, the aggregate 
market value of its shares held by non-affiliates on that date was approximately $892,721,000. For purposes of this calculation, the registrant assumed that all 5% holders, directors and 
executive officers of the registrant are affiliates. On February 15, 2013, 75,750,544 shares of the registrant’s Common Stock, $0.001 par value, were outstanding.  

DOCUMENTS INCORPORATED BY REFERENCE  

Portions of the Registrant’s definitive proxy statement for its fiscal 2012 Annual Meeting of Stockholders to be filed within 120 days of the Registrant’s fiscal year ended 

December 31, 2012 are incorporated by reference into Part III of this Annual Report on Form 10-K where indicated.  

  
  
  
  
  
  
  
 
 
  
 
 
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
TABLE OF CONTENTS  

PART I  

Item 1.  Business 
Item 1A. Risk Factors 
Item 1B. Unresolved Staff Comments 
Item 2.  Properties 
Item 3.  Legal Proceedings 
Item 4.  Mine Safety Disclosures 

PART II  

Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 

Securities 

Item 6.  Selected Financial Data 
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations 
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Item 8.  Financial Statements and Supplementary Data
Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 
Item 9A. Controls and Procedures 
Item 9B. Other Information 

PART III  

Item 10.  Directors, Executive Officers and Corporate Governance
Item 11.  Executive Compensation 
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Item 13.  Certain Relationships, and Related Transactions, and Director Independence
Item 14.  Principal Accounting Fees and Services

PART IV  

Item 15.  Exhibits and Financial Statement Schedules 

SIGNATURES AND EXHIBIT INDEX 

Signatures   
Exhibit Index  

2 
15 
37 
37 
37 
38 

39 
41 
43 
64 
65 
95 
95 
96 

96 
96 
96 
97 
97 

97 

98 
99 

  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS  

We have made forward-looking statements in this Annual Report on Form 10-K that are subject to risks and uncertainties. 

Forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section and 
Section 21E of the Securities Exchange Act of 1934, as amended, are subject to the “safe harbor” created by those sections. The 
forward-looking statements in this Annual Report on Form 10-K are based on our management’s beliefs and assumptions and on 
information currently available to our management. In some cases, you can identify forward-looking statements by terms such as 
“anticipates,” “aspires,” “believes,” “can,” “continue,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “projects,” 
“seeks,” “should,” “will” or “would” or the negative of these terms and similar expressions intended to identify forward-looking 
statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause our actual results, 
performance, time frames or achievements to be materially different from any future results, performance, time frames or 
achievements expressed or implied by the forward-looking statements. We discuss many of these risks, uncertainties and other factors 
in this document in greater detail under the heading “Risk Factors.” We believe it is important to communicate our expectations to 
our investors. However, there may be events in the future that we are not able to predict accurately or over which we have no control. 
The risks described in “Risk Factors” included in this Annual Report on Form 10-K, as well as any other cautionary language in this 
Annual Report on Form 10-K, provide examples of risks, uncertainties and events that may cause our actual results to differ 
materially from the expectations we describe in our forward-looking statements. Before you invest in our common stock, you should 
be aware that the occurrence of the events described in “Risk Factors” and elsewhere in this Annual Report on Form 10-K could 
harm our business.  

Given these risks, uncertainties and other factors, you should not place undue reliance on these forward-looking 

statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of this Annual Report 
on Form 10-K. You should read this document completely and with the understanding that our actual future results may be materially 
different from what we expect. We hereby qualify our forward-looking statements by these cautionary statements. Except as required 
by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could 
differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.  

1 

 
  
Item  1. 
Company Overview  

Business  

PART I  

RealPage, Inc., a Delaware corporation, and its subsidiaries, (the “Company” or “we” or “us”) is a leading provider of on 

demand software solutions for the rental housing industry. Our broad range of property management solutions enables owners and 
managers of single-family and a wide variety of multi-family rental property types to manage their marketing, pricing, screening, 
leasing, accounting, purchasing and other property operations. Our on demand software solutions are delivered through an integrated 
software platform that provides a single point of access and a shared repository of prospect, resident and property data. By integrating 
and streamlining a wide range of complex processes and interactions among the rental housing ecosystem of owners, managers, 
prospects, residents and service providers, our platform helps optimize the property management process and improves the experience 
for all of these constituents.  

Our solutions enable property owners and managers to increase revenues and reduce operating costs through higher occupancy, 

improved pricing methodologies, new sources of revenue from ancillary services, improved collections and more integrated and 
centralized processes. As of December 31, 2012, over 8,400 customers used one or more of our on demand software solutions to help 
manage the operations of approximately 8.1 million rental housing units. Our customers include each of the ten largest multi-family 
property management companies in the United States, ranked as of January 1, 2012 by the National Multi Housing Council, based on 
number of units managed.  

We sell our solutions through our direct sales organization. Our total revenues were approximately $322.2 million, $258.0 

million and $188.3 million for the years ended December 31, 2012, 2011 and 2010, respectively. In the same periods, we had 
operating income of approximately $11.4 million, $1.8 million and $6.3 million, respectively, and net income (loss) of approximately 
$5.2 million, $(1.2) million and $0.1 million, respectively.  

Our company was formed in 1998 to acquire Rent Roll, Inc., which marketed and sold on premise property management 

systems for the conventional and affordable multi-family rental housing markets. In June 2001, we released OneSite, our first on 
demand property management system. Since 2002, we have expanded our on demand software solutions to include a number of 
software-enabled value-added services that provide complementary sales and marketing, asset optimization, risk mitigation, billing 
and utility management and spend management capabilities. In connection with this expansion, we have allocated greater resources to 
the development and infrastructure needs of developing and increasing sales of our suite of on demand software solutions. In addition, 
since July 2002, we have completed 21 acquisitions of complementary technologies to supplement our internal product development 
and sales and marketing efforts and expand the scope of our solutions, the types of rental housing properties served by our solutions 
and our customer base.  

On August 11, 2010, our registration statement on Form S-1 (File No 333-166397) relating to our initial public offering was 
declared effective by the Securities and Exchange Commission (“SEC”). We sold 6,000,000 shares of common stock in our initial 
public offering. Our common stock began trading on August 12, 2010 on the NASDAQ Global Select Stock Market under the symbol 
“RP,” and the offering closed on August 17, 2010. Upon closing of our initial public offering, all outstanding shares of our convertible 
preferred stock, including a portion of accrued but unpaid dividends on our outstanding shares of Series A, Series A1 and Series B 
convertible preferred stock, were converted into 29,567,952 shares of common stock.  

On December 6, 2010, our registration statement on Form S-1 (File No 333-170667) relating to a public stock offering was 

declared effective by the SEC. We sold an additional 4,000,000 shares of common stock in the offering. The offering closed on 
December 10, 2010.  

2 

 
Industry Overview  

The rental housing market is large, growing and complex.  

The rental housing market is large and characterized by challenging and location-specific operating requirements, diverse industry 
participants, significant mobility among residents and a variety of property types, including single-family and a wide range of multi-
family property types, including conventional, affordable, privatized military, student and senior housing. According to the 
U.S. Census Bureau American Housing Survey for the United States, there were 43.0 million rental housing units in the United States 
in 2011. The U.S. Census Bureau divides the rental housing market into the following categories:   

Property Size 

Single-family properties 
1 unit 
2-4 units  
Multi-family properties 
5-9 units  
10-49 units 
50 or more units   
Total Rental Units 

Number of 
Estimated Units  
(in millions) 

16.6 
8.4 

5.4 
8.8 
3.8 

43.0 

Based on U.S. Census Bureau data and our own estimates, we believe that the overall size of the U.S. rental housing market, 

including rent, utilities and insurance, exceeds $300 billion annually. We estimate that the total addressable market for our current on 
demand software solutions is approximately $9.6 billion per year. This estimate assumes that each of the 43.0 million rental units in 
the United States has the potential to generate annually a range of approximately $150 in revenue per unit for single-family units to 
approximately $350 in revenue per unit for conventional multi-family units. In addition, we estimate that the student and senior 
markets have the potential to generate annually approximately $700 in revenue per unit. We base this potential revenue assumption on 
our review of the purchasing patterns of our existing customers with respect to our on demand software solutions, the on demand 
software solutions currently utilized by our existing customers, the number of units our customers manage with these solutions and our 
current pricing for on demand software solutions. Furthermore, the U.S. rental housing market has recently benefited from a number 
of significant trends, including decreased home ownership resulting in additional renter households and tougher mortgage lending 
standards reducing first-time home purchases and contributing to lower rates of renter attrition as renters choose to remain in rental 
units.  

Rental property management spans both the resident lifecycle and the operations of a property.  

The resident lifecycle can be separated into four key stages: prospect, applicant, residency and post-residency. Each stage has 
unique requirements, and a property owner’s or manager’s ability to effectively address these requirements can significantly impact 
revenue and profitability.  

In addition to managing the resident lifecycle, property owners and managers must also manage the operations of their 
properties. Critical components of property operations include materials and service provider procurement, insurance and risk 
mitigation, utility and energy management, information technology and telecommunications management, accounting, expense 
tracking and management, document management, security, staff hiring and training, staff performance measurement and management 
and marketing.  

Managing the resident lifecycle and the operations of a property involves several different constituents, including property 
owners and managers, prospects, residents and service providers. Property owners can include single-property owners, multi-property 
owners, national residential apartment syndicators that may own thousands of units through a variety of investment funds and real 
estate investment trusts, or REITs. Property managers often are responsible for a large number of properties that can range from 
single-family units to large apartment communities. Property owners and managers also need to manage a variety of service providers, 
including utilities, insurance providers, video, voice and data providers and maintenance and capital goods suppliers. Managing these 
diverse relationships, combined with resident turnover and regulatory and compliance requirements, can make the operations of even a 
small portfolio of rental properties complex. Challenges are compounded for owners and managers responsible for a large portfolio of 
geographically dispersed properties, which require overseeing potentially hundreds of thousands of individual rental processes.  

3 

 
  
 
  
  
  
  
 
 
 
  
 
 
 
 
  
  
 
 
  
  
Legacy information technology solutions designed to manage the rental housing property management process are inadequate.  
During the 1970’s and 1980’s, the rental housing market was highly fragmented and regionally organized. During this period, 
the first property management systems and software solutions emerged to help property owners and managers with basic accounting 
and record keeping functions. These solutions provided limited functionality and scalability and often were not tailored to the specific 
needs of rental housing property owners and managers.  

Beginning in the mid 1990’s, the rental housing market began to consolidate and large, nationally focused and publicly financed 
companies emerged, which aggregated significant numbers of units. The rise of national real estate portfolio managers, many of them 
accountable to public shareholders, created a need for more sophisticated and scalable property management systems that included a 
centralized database and were designed to optimize and automate multiple business processes within the resident lifecycle and 
property operations. Despite increasing market demands, the available solutions continued to be insufficient to fully address the 
complex requirements of rental housing property owners and managers, which moved beyond basic accounting and record keeping 
functions to also include value-added services such as Internet marketing, applicant screening, billing solutions and analytics for 
pricing and yield optimization.   

To address their complex and evolving requirements, many rental housing property owners and managers have historically 

implemented myriad single point solutions and/or internally developed solutions to manage their properties. These solutions can be 
expensive to implement and maintain and often lack integrated functionality to help owners and managers increase rental revenue or 
reduce costs. In addition, many rental housing property owners and managers still rely on paper or spreadsheet-based approaches, 
which are typically time intensive and prone to human error or internal mismanagement.  

In addition, owners and managers have relied upon print and Internet listing firms to attract leads required to fill available 

vacancies. The cost per lease generated from these lead sources is highly variable ranging from a few hundred dollars per lease to 
several thousand dollars per lease. We believe these historical solutions are inadequate because they:  

•  

•  

•  

•  

•  

•  

•  

•  

• 

•  

require significant customization to implement, which frequently inhibits upgrading to new versions or platforms in a 
timely manner;  
require information technology, or IT, resources to support integration points between property management systems and 
disparate value-added services;  
require IT resources to implement and maintain data security, data integrity, performance and business continuity 
solutions;  
lack scalability and flexibility to account for the expansion or contraction of a property portfolio;  
lack material organic lease generation capability and do not track the cost of leads generated by each source;  
lack effective spend management capabilities for controlling property management costs;  
lack comprehensive analytics for pricing and yield optimization;  
lack workflow level integration;  
do not provide owners and managers with visibility into overall property performance; and  
cannot be easily updated to meet new regulations and compliance requirements.  

On demand software solutions are well suited to meet the rental housing market’s needs.  

The ubiquitous nature of the Internet, widespread broadband adoption and improved network reliability and security has enabled 

the deployment and delivery of business-critical applications over the Internet. The on demand delivery model is substantially more 
cost-effective than traditional on premise software solutions that generally have higher deployment and support costs and require the 
customer to purchase and maintain the associated servers, storage, networks, security and disaster recovery solutions.  

The RealPage Solution  

We provide a platform of on demand software solutions that integrates and streamlines rental property management business 

functions. Our solutions enable owners and managers of single-family and a wide variety of multi-family rental property types, 
including conventional, affordable, privatized military, student and senior housing, to manage their marketing, pricing, screening, 
leasing, accounting, purchasing and other property operations. These functions have traditionally been addressed by individual, 
disparate applications. Our solutions enable property owners and managers to increase revenues and reduce operating costs through 
higher occupancy, improved pricing methodologies, new sources of revenue from ancillary services, improved collections and more 
integrated and centralized business processes. Our solutions contribute to a more efficient property management process and an 
improved experience for all of the constituents involved in the rental housing ecosystem, including owners, managers, prospects, 
residents and service providers.  

4 

 
Benefits to Our Customers  

We believe the benefits of our solutions for our customers include the following:  
Increased revenues. Our solutions enable our customers to increase their revenues by improving their sales and marketing 
effectiveness, optimizing their pricing and occupancy and improving collection of rental payments, utility expenses, late fees and other 
charges.   

Reduced operating costs. Our solutions help our customers reduce costs by streamlining and automating many ongoing property 

management functions, centralizing and controlling purchasing by on-site personnel and transferring costs from the site to more 
efficient centrally managed operations. Our on demand delivery model also reduces owners’ and managers’ operating costs by 
eliminating their need to own and support the applications or associated hardware infrastructure. In addition, our integrated solutions 
consolidate the initial implementation and training costs and ongoing support associated with multiple applications that each provide 
only components of the functionality provided by our solutions. This is particularly important for property owners and managers who 
want to reduce enterprise-class IT infrastructure, support and staff training.  

Improved quality of service for residents and prospects. Our solutions improve the level of service that property owners and 
managers provide to residents and prospects by enabling many transactions to be completed online, expediting the processing of rental 
applications, maintenance service requests and payments and increasing the frequency and quality of communication with residents 
and prospects, providing higher resident satisfaction and increased differentiation from competing properties that do not use our 
solutions.  

Streamlined and simplified property management business processes. Our on demand platform provides integrated solutions for 

managing a wide variety of property management processes that have traditionally been managed manually or through separate 
applications. Our solutions utilize common authentication that enables data sharing and workflow automation of certain business 
processes, thereby eliminating redundant data entry and simplifying many recurring tasks. The efficiency of our solutions allows 
onsite and corporate personnel to utilize their time more effectively and to focus on the strategic priorities of the business. We also 
make extensive use of online training courseware and our solutions are designed to be usable by new employees almost immediately 
after their hiring, addressing an acute need of the multi-family industry in which employee turnover is high.  

Ability to integrate third-party products and services. Our open architecture and application framework facilitate the integration 
of third-party applications and services into our solutions. This enables property managers to conduct these business functions through 
the same system that they already use for many of their other tasks and to leverage the same repository of prospect, resident and 
property data that supports our solutions.  

Increased visibility into property performance. Our integrated platform and common data repository enable owners and 

managers to gain a comprehensive view of the operational and financial performance of each of their properties. Our solutions provide 
a library of standard reports, dashboards, scorecards and alerts, and we also provide interfaces to several widely used report writers 
and business intelligence tools. In addition, our on demand delivery model makes it possible to deliver benchmark data aggregated 
across more than 13,500 properties, factor rental payment history into applicant screening processes and create more accurate 
supply/demand models and statistically based price elasticity models to improve price optimization.  

Simple implementation and support. Our solutions include pre-configured extensions that meet the specific needs of a variety of 

property types and can be easily tailored by our customers to meet more specific requirements of their properties and business 
processes. We strive to minimize the need for professional consulting services to implement our solutions and train personnel.  

Improved scalability. We host our solutions for our customers, thereby reducing or eliminating our customers’ costs associated 

with expanding or contracting IT infrastructure as their property portfolios evolve. We also bear the risk of technological obsolescence 
because we own and manage our data center infrastructure and are continually upgrading it to newer generations of technology 
without any incremental cost to our customers.  

Competitive Strengths of our Solutions  

The competitive strengths of our solutions are as follows:  
Integrated on demand software platform based on a common data repository. Our solutions are delivered through an integrated 
on demand software platform that provides a single point of access via the Internet with a common repository of prospect, resident and 
property data, which permits our solutions to access requested data through offline data transfer or in real-time.  

Large and growing ecosystem of property owners, managers, prospects, residents and service providers. Through December 31, 
2012, we have established a customer base of over 8,400 customers who use one or more of our on demand software solutions to help 
manage the operations of approximately 8.1 million rental housing units. Our customers include each of the ten largest multi-family 
property management companies in the United States, ranked as of January 1, 2012 by the National Multi Housing Council, based on 

5 

 
number of units managed. Our solutions automate and streamline many of the recurring transactions and interactions among this large 
and expanding ecosystem of property owners and managers, prospects, residents and service providers, including prospect inquiries, 
applications, monthly rent payments and service requests. As the number of constituents of our ecosystem increases, the volume of 
data in our common data repository and its value to the constituents of our ecosystem grows.   

Comprehensive platform of on demand software solutions for property management. Our on demand property management 

solutions and integrated software-enabled value-added services provide what we believe to be the broadest range of on demand 
capabilities for managing the resident lifecycle and core operational processes for residential property management. Our software-
enabled value-added services provide complementary sales and marketing, asset optimization, risk mitigation, billing and utility 
management and spend management capabilities that collectively enable our customers to manage every stage of the resident 
lifecycle. In addition, we offer shared cloud services, including reporting, payment, document management and training functionality 
that are common to all of our product families. These comprehensive solutions enable us to address the needs of a wide range of 
property owners and managers across a broad range of rental housing property types.  

Deep rental housing industry expertise. We have been serving the rental housing industry exclusively for over 10 years and our 

senior management team members have extensive experience in the rental housing industry. We design our solutions based on our 
extensive rental housing industry expertise, insight into industry trends and developments and property management best practices that 
help our customers simplify the challenges of owning and managing rental properties.  

Open cloud computing architecture. Our cloud computing architecture enables our solutions to interface with our customers’ 
existing systems and allows our customers to outsource the management of third-party business applications. This open architecture 
enables our customers to buy our solutions incrementally while continuing to use existing third-party solutions, allowing us to shorten 
sales cycles and increase adoption of our solutions within our target market.  

Our Strategy  

We intend to leverage the breadth of our solutions and industry presence to solidify our position as a leading provider of on 
demand software solutions to the rental housing industry. The key elements of our strategy to accomplish this objective are as follows:  

Acquire new customers. We intend to actively pursue new customer relationships with property owners and managers that do 

not currently use our solutions. In addition to marketing our core property management solutions, we will also seek to sell our 
software-enabled value-added services to customers of other third-party property management systems by utilizing our open 
architecture to facilitate integration of our solutions with those systems.  

Increase the adoption of additional solutions within our existing customer base. Many of our customers rely on our property 

management solutions to manage their daily operations and track all of their critical prospect, resident and property information. 
Additionally, some of our customers utilize our software-enabled value-added services to complement third-party ERP systems. We 
have continually introduced new software-enabled value-added services to complement our property management solutions and 
marketed our on demand property management solutions to our customers who are utilizing third-party ERP systems. We believe that 
the penetration of our on demand software solutions to date has been modest and significant potential exists for additional on demand 
revenue from sales of these solutions to our customer base. We have significant opportunities to further leverage the critical role that 
our solutions play in our customers’ operations by increasing the adoption of our on demand property management solutions and 
software-enabled value-added services within our existing customer base, and we intend to actively focus on up-selling and cross-
selling our solutions to our customers.  

Add new solutions to our platform. We believe that we offer the most comprehensive platform of on demand software solutions 

for the rental housing industry. The breadth of our platform enables our customers to control many aspects of the residential rental 
property management process. We have a unique opportunity to add new capabilities that further enhance our platform, and we intend 
to continue developing and introducing new solutions to sell to both new and existing customers. These solutions may include 
localized solutions to support our customers as they grow their international operations. We also intend to develop new relationships 
with third-party application providers that can use our open architecture to offer additional product and service capabilities to their 
customers through the use of our platform.  

Pursue acquisitions of complementary businesses, products and technologies. Since July 2002, we have completed 

21 acquisitions that have enabled us to expand our platform, enter into new rental property markets and expand our customer base. We 
intend to continue to selectively evaluate opportunities to acquire businesses and technologies that may help us accomplish these and 
other strategic objectives.  

6 

 
  
Products and Services  

Our platform consists of our property management solutions as well as seven families of software-enabled value-added services. 

These services provide complementary sales and marketing, asset optimization, risk mitigation, billing and utility management and 
spend management capabilities that collectively enable our customers to manage the stages of the prospect and resident lifecycles. 
Each of our property management solutions and our software-enabled value-added services include multiple product centers that 
provide distinct capabilities and can be licensed separately or as a bundled package. Each product center is integrated with a central 
repository of prospect, resident and property data.  

Our platform also includes a set of shared cloud services, including reporting, payment, document management and training 

functionality that are common to all of our product families. Third-party applications can access our property management solutions 
using our RealPage Exchange platform.  

Our platform is designed to serve as a single system of record for all of the constituents of the rental housing ecosystem, 
including owners, managers, prospects, residents and service providers, and to support the entire resident lifecycle, from prospect to 
applicant to residency to post-residency. Common authentication, work flow and user experience across product families enables each 
of these constituents to access different applications as appropriate for their role.  

We offer different versions of our platform for different types of properties. For example, our platform supports the specific and 

distinct requirements of:  

•  

•  

•  

•  

• 

•  

• 

•  

• 

conventional single-family properties (four units or less);  
conventional multi-family properties (five or more units);  
affordable Housing and Urban Development, or HUD, properties;  
affordable tax credit properties;  
rural housing properties;  
privatized military housing;  
commercial;  
student housing; and  
senior living.  

Property Management Solutions  

Our property management solutions are typically referred to as Enterprise Resource Planning, or ERP, systems. These solutions 

manage core property management business processes, including leasing, accounting, purchasing and facilities management, and 
include a central database of prospect, applicant, resident and property information that is accessible in real time by our other 
solutions. Our property management solutions also interface with most popular general ledger accounting systems through our 
RealPage Exchange platform. This makes it possible for customers to deploy our solutions using our accounting system or a third-
party accounting system.  

7 

 
  
  
OneSite  

OneSite is our flagship on demand property management solution for multi-family properties. OneSite includes 11 individual 

product centers. Seven versions of OneSite are tailored to the specific needs of conventional multi-family, affordable HUD, affordable 
tax credit, rural housing, privatized military housing, student housing and commercial.  

Product Center 
OneSite Leasing & Rents 

OneSite Facilities 

OneSite Purchasing 

OneSite Accounting 

OneSite Budgeting 

Propertyware  

Key Functionality

Prospects, generates, presents and records price quotations, generates lease documents, 
schedules move-ins and posts financial transactions to the resident ledger for both new residents 
and renewal of existing resident leases. Seven versions support the unique needs of our target 
residential rental markets.

Manages asset warranties, inventory, service requests and unit turnovers so that when a resident
moves out, the resident ledger is automatically updated with any damages to be incorporated 
into the resident’s final account statement.

Manages work orders and procurement activities and calculates operating budget variances.

Provides back-office general ledger, accounts payable and cash management functions. We 
license OneSite Accounting from a third-party accounting software provider and have modified 
it to meet the needs of the rental housing industry.

Enables owners and managers to budget property performance and transfer budgets into the 
general ledger.

Propertyware is our on demand property management system for single-family properties and small, centrally managed multi-

family properties. Propertyware consists of four product centers including accounting, maintenance and work order management, 
marketing spend management and portal services. In addition, we offer our screening, renter’s insurance and payment solutions 
through our Propertyware brand to single-family and small centrally managed multi-family properties.  

Other Property Management Solutions  

We also offer four additional on premise property management solutions —Tenant Pro, Spectra, i-CAM, and Management Plus. 

Tenant Pro serves the needs of small conventional properties. Spectra is a conventional apartment and commercial modular property 
management solution that serves both the U.S. and the Canadian markets. i-CAM and Management Plus property management 
software automates and streamlines rental activities for affordable housing.  

Tenant Pro, Spectra, i-CAM and Management Plus were acquired in February 2010. Over time, we expect many customers of 
these on premise property management solutions to migrate to our on demand OneSite or Propertyware solutions; however, we will 
continue to support our on premise property management solutions for the foreseeable future and integrate our software-enabled 
value-added services into them.   

Collectively, our on premise property management systems represented 1.6% of our total revenue in 2012 and we expect that 

our on premise property management systems will continue to represent less than 5% of our total revenue in 2013.  

Software-Enabled Value-Added Services  

In addition to property management solutions, we offer software-enabled value-added services consisting of seven product 
families and 30 product centers that provide complementary sales and marketing, asset optimization, risk mitigation, billing and utility 
management and spend management capabilities. Our software-enabled value-added services are tightly integrated with our OneSite 
property management system, and we are actively integrating them with our other property management solutions.  

8 

 
  
 
 
  
  
 
 
 
 
 
 
 
 
LeaseStar (Multichannel Managed Marketing)  

The LeaseStar product family is usually referred to as a multichannel managed marketing solution. It includes product centers 
that manage marketing and leasing operations and enable owners and managers to originate, capture, track, manage and close more 
leads.  

Product Center 
LeaseStar Web Sites 

LeaseStar Social 

LeaseStar Places 

Key Functionality

Expert property web site design with search engine optimized content (including descriptions, 
photos, video or animated tours, 3D floor plans and interactive site maps), mobile applications 
and online leasing solutions.

Enables online resident referrals by posting positive recommendations to popular social media 
such as, Facebook, Twitter and LinkedIn.

Internet Listing Service with professional photography, 3D floor plans, SEO optimized 
descriptions, neighborhood information and premium placement on rental housing internet 
listing service MyNewPlace.com.

LeaseStar Posting and Syndication 
Services 

Syndication solutions ensure content consistency across multiple online advertising channels 
utilizing technology from PropertyLinkOnline. Campaign services include creation of custom 
listings, campaign analysis and reporting.

Lead2Lease 

LeaseStar Contact Center (1) 

Online Leasing 

Welcome Home 

Lead management enables customers to track all lead sources, whether originated by phone, 
email or through the Internet.

Provides call, email and chat routing technology and agent staffing on a permanent or overflow 
basis to answer phone calls and emails from prospects or residents. Includes an additional 
product center that has call tracking functionality for lead management. The LeaseStar Contact 
Center is powered by Level One.

Enables owners and managers to utilize transaction widgets on their property web site for 
checking availability, generating a price quote, applying for residency and leasing an apartment 
online. 

Provides a web site portal that enables residents to view community events, enter or check the 
status of service requests, review statements, pay rent online and renew leases.

(1)  

In November 2010, we acquired substantially all of the assets of Level One, a leading on demand apartment leasing center in the 
United States. We have integrated Level One with our LeaseStar product family and continue to utilize the Level One brand.  

YieldStar (Asset Optimization Solutions)  

Rental housing property rents have traditionally been set by owners and managers based on their knowledge of the market and 
other intangible or intuitive criteria. YieldStar is a scientific yield management solution, similar to those used in the airline and hotel 
industries, that enables owners and managers to optimize rents to achieve the overall highest yield, or combination of rent and 
occupancy, at each property.  

Product Center 
YieldStar Price Optimizer 

Key Functionality

Uses current customer and market data and statistically derived supply/demand forecasts and 
price elasticity models to calculate and present optimal prices for each rental unit.

YieldStar Pricing Advisory Services  Offers outsourced pricing management advisory services for owners and managers who want to 

utilize Price Optimizer without incurring the costs to staff and support it in-house.

MPF Research 

Provides multi-family housing market research through a well-established and trusted name in 
multi-family market intelligence. The MPF Research database includes monthly and quarterly 
information on occupancy and rents for approximately 47,900 rental housing properties in the 
United States representing 314 MPF Research defined market areas as of December 2012.

9 

 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
  
LeasingDesk (Risk Mitigation Solutions)  

property damage risk.  
Product Center 
LeasingDesk Screening 

LeasingDesk risk mitigation solutions enable rental housing property owners and managers to reduce delinquency, liability and 

Key Functionality

Evaluates an applicant’s credit using a scoring model calibrated to predict resident default and 
payment behavior by leveraging our proprietary database of resident rental payment history 
generated from our property management systems.

Criminal and Eviction Background 
Services 

Ascertains if a prospective resident has committed a crime or been evicted from a previous 
apartment by accessing databases that are aggregated from third-party data providers.

Credit Optimizer 

LeasingDesk Insurance Services 

Allows owners and managers to optimize credit thresholds based on occupancy levels and 
adjust deposit and rent amounts based on the default risk of the resident in a yield neutral 
manner. 

Offers liability and content protection renter’s insurance. Liability policies protect owners and 
managers against financial loss due to resident-caused damage, while content protection 
provides additional coverage for a resident’s personal belongings in the event of loss.

Velocity (Utility Management Services)  

Velocity offers a complete range of billing and utility management services.  

Product Center 
Convergent Resident Billing Services  Provides automated monthly invoicing services enabling owners and managers to increase 

Key Functionality

collections by sending each resident a monthly invoice that combines rent, small balances and 
utility charges onto a single invoice.

Utility Invoice Processing Services 

Provides utility invoice processing services to reduce invoice processing costs, track utility 
costs and consumption trends and reduce late fees.

Energy Recovery Services 

Infrastructure Services 

Provides automated utility billing services to enable owners and managers to detect and 
collect utility costs that are the residents’ responsibility.

Provides contractor services to install electric, gas and water meters in apartment communities 
through three individual product centers. Velocity also provides consulting services to assist 
owners and managers in implementing and managing energy, media, data and telecom 
services at their communities.

OpsTechnology (Spend Management Solutions)  

OpsTechnology offers spend management solutions that enable owners and managers to better control costs.  

Product Center 
OpsBuyer 

OpsMarket 

OpsInvoice 

OpsBid 

OpsAdvantage 

Compliance Depot 

Key Functionality

Integrates purchase orders, eProcurement, on site accounts payable, automated workflow 
approval (including mobile approvals), budget and spend limit control, centralized expense 
reporting tools and document management through our on demand spend management tool.

Enables owners and managers to create private marketplaces to manage the transactions 
between their properties and their preferred suppliers and service providers through our on 
demand eProcurement solution.

Provides an on demand invoice management solution that centralizes the processing of both 
electronic and paper invoices across the owner’s or manager’s portfolio. 

Provides an on demand eProcurement system, bid management and workflow to manage all 
documents associated with capital construction and rehab projects. 

Offers negotiated discounts for selected vendors across several major purchasing categories 
for owners and managers that are too small to negotiate volume discounts. This product 
center was transitioned to a feature of Purchasing under OneSite. 

Provides vendor compliance management including liability insurance verification and 
certificate management, background checks and business licensing through a credentialed 
vendor network.

10 

 
  
 
 
  
  
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
Shared Cloud Services  

We offer shared cloud services that are tightly integrated with our property management systems and software-enabled valued 

added services.  

Product Center 
Portfolio Reporting 

Document Management 

Payment Processing 

Online Learning 

RealPage Senior Living  

Key Functionality

Aggregates the data from our other solutions and third-party applications and gives owners 
and managers access to business critical reports and actionable analytical information about 
the performance of their properties.

Provides storage, retrieval, security and archiving of all documents and forms associated with 
a property management company’s business processes and procedures. 

Enables owners and managers to collect rent and other payments electronically from residents 
through check, money order, automated clearing house, or ACH or credit/debit card.

Allows owners and managers to train geographically dispersed employees in a cost-effective 
and timely fashion, and allows employees to complete their coursework at their convenience.

RealPage Senior Living is a completely integrated Care Management, Community Management and Marketing Management 
platform designed to help owners and managers attract more residents and improve the living and care experience enjoyed by those 
residents.  

Product Center 
Care Management(1) 

Community Management 

Marketing Management 

Key Functionality

Enables clinical staff to measure the changing acuity of senior residents, as well as a staffing 
plan to accurately price the delivery of care.

Powered by OneSite Senior, enables senior living owners and managers to meet the unique 
needs of the senior living market, with modules for accounting, census and billing, electronic 
payments, purchasing and facilities.

Provides cost-effective marketing solutions, including lead tracking and contact center 
services powered by Level One and a placement network of care advisors powered by 
SeniorLiving.Net, OurParents.com, MyNewPlace.com, SeniorsForLiving.com and affiliated 
web sites. 

(1)   Utilizes technology from Vigilan, Inc., which was acquired in January 2012. The product center was a result of the launch of 

RealPage Senior Living in February 2012.  

The RealPage Cloud  

We operate a robust application infrastructure, marketed to our customers as The RealPage Cloud, which supports the delivery 
of our solutions and also allows owners and managers to outsource portions of their IT operations. The RealPage Cloud operates over 
redundant 10 GBPS dedicated fiber links connecting data centers containing hundreds of servers and multiple storage area networks. 
This architecture makes it possible to expand the data center incrementally with little or no disruption as more users or additional 
applications are added. The RealPage Cloud consists of more than 3,736 virtual servers, 806 physical servers and approximately 
1.87 petabytes of data. The RealPage Cloud processes an average of approximately 29.9 million transactions per day and, at peak 
times, supports approximately 89,000 unique users.  

The RealPage Cloud is based on an open architecture that enables third-party applications to access OneSite and other 
applications hosted in the RealPage Cloud through our RealPage Exchange platform that provides access to more than 100 different 
public and private web services and XML gateways that are used to import and export data through third party Application Program 
Interfaces (APIs) and process hundreds of thousands of transactions per day. RealPage Exchange also enables our cloud services to 
access and interface with third-party property management systems as well as our software-enabled value-added services.   

In addition, our system is designed to replicate data into a Universal Data Store, or UDS, each day. Access to UDS is enabled 

through an access layer called UDS Direct, which enables customers to build portfolio reports, dashboards and alerts using any Open 
Database Connectivity or Java Database Connectivity compliant report writer tool such as Microsoft Excel, Microsoft Access, 
Microsoft SQL Server Reporting Service or Crystal Reports. UDS is also transmitted to a number of our larger customers each night 
to feed portfolio reporting systems that they have built internally.  

11 

 
  
  
 
 
  
  
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
As of December 31, 2012, we employed approximately 87 professionals who are responsible for maintaining data security, 

integrity, availability, performance and business continuity in our cloud computing facilities. We annually obtain a SSAE 16 SOC 1 
audit on a specified set of controls. Certain customers conduct separate business continuity audits of their own.  

In addition to our production data centers, we manage a separate development and quality assurance testing facility used to 

control the pre-production testing required before each new release of our on demand software. We typically deploy new releases of 
the software underlying our on demand software solutions on a monthly or quarterly schedule depending on the solution.  

Professional Services  

We have developed repeatable, cost-effective consulting and implementation services to assist our customers in taking 

advantage of the capabilities enabled by our platform. Our consulting and implementation methodology leverages the nature of our on 
demand software architecture, the industry-specific expertise of our professional services employees and the design of our platform to 
simplify and expedite the implementation process. Our consulting and implementation services include project and application 
management procedures, business process evaluation, business model development and data conversion. Our consulting teams work 
closely with customers to ensure the smooth transition and operation of our solutions.  

We also offer a variety of training programs through our Online Learning Services for training administrators and onsite 
property managers on the use of our solutions and on current issues in the property management industry. Training options include 
regularly hosted classroom and online instruction (through our online learning courseware) as well as online seminars, or webinars. 
We also enable our customers to integrate their own training content with our content to deliver an integrated and customized training 
program for their on-site property managers.  

Product Support  

We offer product support services that provide our customers with assistance from our product support professionals by phone 

or email in resolving issues with our solutions. We offer three product support options: Standard, Frontline and Platinum. The 
Standard option includes product support during business hours. The Frontline option includes the features of the Standard option plus 
escalation to senior support representatives. The Platinum option includes the features of the Frontline option plus emergency product 
support on Saturdays and a designated senior product support liaison. Technology support is also available for consultations on 
firewalls, communications, security measures (including virus alerts), workstation configuration and disaster recovery options.  

We also sponsor the RealPage User Group to facilitate communications between us and our community of users. The RealPage 
User Group is governed by a steering committee of our customers, which consists of two elected positions and subcommittee chairs, 
each representing a RealPage product center or group of product centers.  

Product Development  

We devote a substantial portion of our resources to developing new solutions and enhancing existing solutions, conducting 

product testing and quality assurance testing, improving core technology and strengthening our technological expertise in the rental 
housing industry. We typically deploy new releases of the software underlying our on demand software solutions on a monthly or 
quarterly schedule depending on the solution. As of December 31, 2012, our product development group consisted of 317 employees 
in the United States and 197 employees located in India, Canada and the Philippines. Product development expense totaled $48.2 
million, $43.4 million and $36.9 million for 2012, 2011 and 2010, respectively.  

Sales and Marketing  

We sell our software and services through our direct sales organization. As of December 31, 2012, we employed over 200 sales 

representatives. We organize our sales force by geographic region, size of our prospective customers and property type. This focus 
provides a higher level of service and understanding of our customers’ unique needs. Our typical sales cycle with a prospective 
customer begins with the generation of a sales lead through Internet marketing, telesales efforts, trade shows or other means of 
referral. The sales lead is followed by an assessment of the prospective customer’s requirements, sales presentations and product 
demonstrations. Our sales cycle can vary substantially from customer to customer, but typically requires three to six months for larger 
customers and one to six weeks for smaller customers.   

In addition to new customer sales, we sell additional solutions and consulting services to our existing customers to help them 
more efficiently and effectively manage their properties as the rental housing market evolves and competitive conditions change.  

12 

 
We generate qualified customer leads, accelerate sales opportunities and build brand awareness through our marketing 
programs. Our marketing programs target property management company executives, technology professionals and senior business 
leaders. Our marketing team focuses on the unique needs of customers within our target markets. Our marketing programs include the 
following activities:  

•  

• 

•  

•  

•  

• 

field marketing events for customers and prospects;  
participation in, and sponsorship of, user conferences, trade shows and industry events;  
customer programs, including user meetings and our online customer community;  
online marketing activities, including email campaigns, online advertising, web campaigns, webinars and use of social 
media, including blogging, Facebook, and Twitter;  
public relations; and  
use of our website to provide product and company information, as well as learning opportunities for potential customers.  

We host our annual user conference where customers both participate in and deliver a variety of programs designed to help 
accelerate business performance through the use of our integrated platform of solutions. The conference features a variety of customer 
speakers, panelists and presentations focused on businesses of all sizes. The event also brings together our customers, technology 
vendors, service providers and other key participants in the rental housing industry to exchange ideas and best practices for improving 
business performance. Attendees gain insight into our product plans and participate in interactive sessions that give them the 
opportunity to provide input into new features and functionality.  

Strategic Relationships  

We maintain relationships with a variety of technology vendors and service providers to enhance the capabilities of our 
integrated platform of solutions. This approach allows us to expand our platform and customer base and to enter new markets. We 
have established the following types of strategic relationships:  

Technology Vendors  

We have relationships with a number of leading technology companies whose products we integrate into our platform or offer to 

complement our solutions. The cooperative relationships with our software and hardware technology partners allow us to build, 
optimize and deliver a broad range of solutions to our customers.  

Service Providers  

We have relationships with a number of service providers that offer complementary services that integrate into our platform and 

address key requirements of rental property owners and managers, including credit card and ACH services, transaction processing 
capabilities and insurance underwriting services.  

Customers  

We are committed to developing long-term customer relationships and working closely with our customers to configure our 

solutions to meet the evolving needs of the rental housing industry. Our customers include REITs, leading property management 
companies, fee managers, regionally based owner operators and service providers. As of December 31, 2012, we had over 
8,400 customers who used one or more of our on demand software solutions to help manage the operations of approximately 
8.1 million rental housing units. Our customers include each of the ten largest multi-family property management companies in the 
United States, ranked as of January 1, 2012 by the National Multi Housing Council, based on number of units managed. For the years 
ended December 31, 2012, 2011 and 2010, no one customer accounted for more than 3% of our revenue.  

See Note 2 of the Notes to Consolidated Financial Statements under Item 8 of this Annual Report on Form 10-K for further 
information regarding measurement of our international revenue and location of our long-lived assets. For a discussion of the risks 
related to our foreign operations, see the risk factor entitled, “Our business is subject to the risks of international operations.” in 
Item 1A. “Risk Factors.”  

Competition  

We face competition primarily from point solution providers including traditional software vendors and other on demand 

software providers. To a lesser extent, we also compete with internally developed and maintained solutions. Our competitors vary 
depending on our solution. Our current principal competitors include:  

• 

in the ERP market, AMSI Property Management (owned by Infor Global Solutions, Inc.), MRI Software LLC and Yardi 
Systems, Inc. and, in the single-family ERP market, AppFolio, Inc., DIY Real Estate Solutions (acquired by Yardi 
Systems, Inc.), Buildium, LLC, Rent Manger (owned by London Computer Systems, Inc.) and PropertyBoss Solutions, 
LLC;  

13 

 
•  

•  

•  

•  

•  

• 

• 

•  

•  

•  

in the applicant screening market, ChoicePoint Inc. (a subsidiary of Reed Elsevier Group plc), CoreLogic, Inc (formerly 
First Advantage Corporation, an affiliate of the First American Corporation), TransUnion Rental Screening Solutions, Inc. 
(a subsidiary of TransUnion LLC), ResidentCheck Inc., Yardi Systems, Inc., On-Site.com and many other smaller 
regional and local screening companies;  
in the insurance market, Assurant, Inc., Bader Company, CoreLogic, Inc., Yardi Systems, Inc. (following the acquisition 
of ResidentShield), Property Solutions and a number of national insurance underwriters (including GEICO Corporation, 
The Allstate Corporation, State Farm Fire and Casualty Company, Farmers Insurance Exchange, Nationwide Mutual 
Insurance Company and United Services Automobile Association) that market renters insurance;  
in the CRM market, contact center and call tracking service providers Call Source Inc., Yardi Systems, Inc. and numerous 
regional and local call centers, lead tracking solution providers LeaseHawk LLC, Lead Tracking Solutions (a division of 
Yardi Systems, Inc.) and Who’s Calling, Inc., content syndication providers Realty DataTrust Corporation (acquired by 
MRI Software LLC), RentSentinel.com (owned by Yield Technologies, Inc.), rentbits.com, Inc. and companies providing 
web portal services, including Apartments24-7.com, Inc., Ellipse Communications, Inc., Property Solutions, 
Spherexx.com, Yardi Systems, Inc., Internet listing sources and many other smaller web portal designers;  
in the marketing services market, we compete with G5 Search Marketing, Inc, Spherexx LLC, ReachLocal, Inc., Property 
Solutions International, Inc., Yardi Systems, Inc and Yodle, Inc.;  
in the utility billing market, American Utility Management, Inc., Conservice, LLC, , NWP Services Corporation, Yardi 
Systems, Inc. (following its acquisition of ista North America, Inc. and Energy Billing Systems, Inc.), Minol USA LP and 
many other smaller regional or local utilities;  
in the revenue management market, The Rainmaker Group, Inc. Yardi Systems, Inc., Reis, Axiometrix, Pierce Eislen, 
Portolio Research Inc. and CoStar / PPR;  
in the spend management market, SiteStuff, Inc. (owned by Yardi Systems, Inc.), AvidXchange, Inc., Nexus Systems, 
Inc., Oracle Corporation, Buyers Access, PAS Purchasing Solutions, and ESS Technology Systems LLC;  
in the payment processing space, Chase Paymentech Solutions, LLC (a subsidiary of JPMorgan Chase & Co.), First Data 
Corporation, Fiserv, Inc., MoneyGram International, Inc., NWP Services Corporation, Property Solutions International, 
Inc., PayLease LLC, RentPayment.com (a subsidiary of Yapstone, Inc.), Yardi Systems, Inc. and a number of national 
banking institutions;  
in the Internet listing service market, we compete with ForRent (a division of Dominium Enterprises), Apartment Guide (a 
division of Primedia Inc.), Rent.com (a division of eBay Inc.), Apartments.com (a division of Classified Ventures, LLC, 
Apartment Finder (a division of Network Communications, Inc.), Zillow, Inc., Trulia, Inc. and Move, Inc.;  
in the Senior Living market, we compete against A Place for Mom, Inc., Care.com, Inc., Caring, Inc., Care Patrol 
Franchise Systems, LLC, Aging with Grace, LLC, G5 Search Marketing, Inc, SeniorHomes.com (owned by Moseo, 
Corp.) SeniorHousingNet.com (owned by Move, Inc.), and Yardi Systems, Inc.   

The principal competitive factors in our industry include total cost of ownership, level of integration with property management 

systems, ease of implementation, product functionality and scope, performance, security, scalability and reliability of service, brand 
and reputation, sales and marketing capabilities and financial resources of the provider. We believe that we compete favorably with 
our competitors on the basis of these factors. We also believe that none of our more significant competitors currently offer a more 
comprehensive or integrated on demand software solution. However, some of our existing competitors have greater name recognition, 
longer operating histories, larger installed customer bases, larger sales and marketing budgets, as well as greater financial, technical 
and other resources.  

Intellectual Property  

We rely on a combination of copyright, trademark and trade secret laws, as well as confidentiality procedures and contractual 

restrictions, to establish and protect our proprietary rights. These laws, procedures and restrictions provide only limited protection. We 
currently have no issued patents or pending patent applications. In the future, we may file patent applications, but patents may not be 
issued with respect to these patent applications, or if patents are issued, they may not provide us with any competitive advantages, may 
not be issued in a manner that gives us the protection that we seek and may be successfully challenged by third parties.  

We endeavor to enter into agreements with our employees and contractors and with parties with whom we do business in order 

to limit access to and disclosure of our proprietary information. We cannot be certain that the steps we have taken will prevent 
unauthorized use or reverse engineering of our technology. Moreover, others may independently develop technologies that are 
competitive with ours or that infringe on our intellectual property. The enforcement of our intellectual property rights also depends on 
any legal actions against these infringers being successful, but these actions may not be successful, even when our rights have been 
infringed.  

14 

 
Furthermore, effective patent, trademark, trade dress, copyright and trade secret protection may not be available in every 
country in which our solutions are available over the Internet. In addition, the legal standards relating to the validity, enforceability 
and scope of protection of intellectual property rights are uncertain and still evolving.  

Employees  

As of December 31, 2012, we had 2,893 employees. We consider our current relationship with our employees to be good. Our 

employees are not represented by a labor union and are not subject to a collective bargaining agreement.  

Available Information  

We maintain an internet website under the name www.realpage.com. We make available, free of charge, on our website, our 

annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to those reports, as soon 
as reasonably practicable after providing such reports to the SEC.  

We file annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, proxy statements and other 

documents with the SEC under the Securities Exchange Act, as amended. The public may read and copy any materials that we file 
with the SEC at the SEC’s Public Reference Room at 100 F Street, N.E., Washington DC 20549. The public may obtain information 
on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. Also, the SEC maintains an internet website 
that contains reports, proxy and information statements and other information regarding issuers, including RealPage, Inc., that file 
electronically with the SEC. The public can obtain any document we file with the SEC at www.sec.gov. Information contained on, or 
connected to, our website is not incorporated by reference into this Annual Report on Form 10-K and should not be considered part of 
this Annual Report on Form 10-K or any other filing that we make with the SEC.  

Item 1A.   Risk Factors  
Risks Related to Our Business  
Our quarterly operating results have fluctuated in the past and may fluctuate in the future, which could cause our stock price to 
decline.  

Our quarterly operating results may fluctuate as a result of a variety of factors, many of which are outside of our control. 

Fluctuations in our quarterly operating results may be due to a number of factors, including the risks and uncertainties discussed 
elsewhere in this filing. Some of the important factors that could cause our revenues and operating results to fluctuate from 
quarter to quarter include:  

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

the extent to which on demand software solutions maintain current and achieve broader market acceptance;  
our ability to timely introduce enhancements to our existing solutions and new solutions;  
our ability to renew the use of our on demand products and services by units managed by our existing customers and to 
increase the use of our on demand products and services for the management of units by our existing and new customers;  
changes in our pricing policies or those of our competitors;  
changes in local economic, political and regulatory environments of our international operations;  
the variable nature of our sales and implementation cycles;  
general economic, industry and market conditions in the rental housing industry that impact the financial condition of our 
current and potential customers;  
the amount and timing of our investment in research and development activities;  
technical difficulties, service interruptions, data or document losses or security breaches;  
Internet usage trends among consumers, and the methodologies internet search engines utilized to direct those consumers 
to websites such as our LeaseStar product family;  
our ability to hire and retain qualified key personnel, including the rate of expansion of our sales force and IT department;  
changes in the legal, regulatory or compliance environment related to the rental housing industry, including without 
limitation fair credit reporting, payment processing, privacy, social media, utility billing, insurance, the Internet and e-
commerce, licensing, the Health Insurance Portability Act of 1996 (“HIPAA”) and the Health Information Technology 
Economic and Clinical Health Act (“HITECH”);  
the amount and timing of operating expenses and capital expenditures related to the expansion of our operations and 
infrastructure;  
the timing of revenue and expenses related to recent and potential acquisitions or dispositions of businesses or 
technologies;  

15 

 
  
• 

• 

• 

• 

our ability to integrate acquisition operations in a cost-effective and timely manner;  
litigation and settlement costs, including unforeseen costs;   
public company reporting requirements; and  
new accounting pronouncements and changes in accounting standards or practices, particularly any affecting the 
recognition of subscription revenue or accounting for mergers and acquisitions.  
Fluctuations in our quarterly operating results or guidance that we provide may lead analysts to change their long-term 

model for valuing our common stock, cause us to face short-term liquidity issues, impact our ability to retain or attract key 
personnel or cause other unanticipated issues, all of which could cause our stock price to decline. As a result of the potential 
variations in our quarterly revenue and operating results, we believe that quarter-to-quarter comparisons of our revenues and 
operating results may not be meaningful and the results of any one quarter should not be relied upon as an indication of future 
performance.  

We have a history of operating losses and may not maintain profitability in the future.  

We have not been consistently profitable on a quarterly or annual basis. While we have experienced significant growth 

over recent quarters, we may not be able to sustain or increase our growth or profitability in the future. We expect to make 
significant future expenditures related to the development and expansion of our business. As a result of increased general and 
administrative expenses due to the additional operational and reporting costs associated with being a public company, we need 
to generate and sustain increased revenue to achieve future profitability expectations. We may incur significant losses in the 
future for a number of reasons, including the other risks and uncertainties described in this filing. Additionally, we may 
encounter unforeseen operating expenses, difficulties, complications, delays and other unknown factors that may result in losses 
in future periods. If these losses exceed our expectations or our growth expectations are not met in future periods, our financial 
performance will be affected adversely.  

If we are unable to manage the growth of our diverse and complex operations, our financial performance may suffer.  

The growth in the size, dispersed geographic locations, complexity and diversity of our business and the expansion of our 

product lines and customer base has placed, and our anticipated growth may continue to place, a significant strain on our 
managerial, administrative, operational, financial and other resources. We increased our number of employees from 922 as of 
December 31, 2008 to 2,893 as of December 31, 2012. We increased our number of on demand customers from 2,669 as of 
December 31, 2008 to over 8,400 as of December 31, 2012. We increased the number of on demand product centers that we 
offer from 29 as of December 31, 2008 to 51 as of December 31, 2012. In addition, in the past, we have grown and expect to 
continue to grow through acquisitions. Our ability to effectively manage our anticipated future growth will depend on, among 
other things, the following:  

successfully supporting and maintaining a broad range of solutions;  
• 
•  maintaining continuity in our senior management and key personnel;  
• 

• 

attracting, retaining, training and motivating our employees, particularly technical, customer service and sales personnel;  
enhancing our financial and accounting systems and controls;  
enhancing our information technology infrastructure, processes and controls; and  

• 
•  managing expanded operations in geographically dispersed locations.  

If we do not manage the size, complexity and diverse nature of our business effectively, we could experience product 
performance issues, delayed software releases and longer response times for assisting our customers with implementation of our 
solutions and could lack adequate resources to support our customers on an ongoing basis, any of which could adversely affect 
our reputation in the market and our ability to generate revenue from new or existing customers.   

The nature of our platform is complex and highly integrated, and if we fail to successfully manage releases or integrate new 
solutions, it could harm our revenues, operating income and reputation.  

We manage a complex platform of solutions that consists of our property management solutions, integrated software-

enabled value-added services and web-based advertising and lease generation services. Many of our solutions include a large 
number of product centers that are highly integrated and require interoperability with other RealPage products, as well as 
products and services of third-party service providers. Additionally, we typically deploy new releases of the software underlying 
our on demand software solutions on a bi-weekly, monthly or quarterly schedule depending on the solution. Due to this 
complexity and the condensed development cycles under which we operate, we may experience errors in our software, 
corruption or loss of our data or unexpected performance issues from time to time. For example, our solutions may face 
interoperability difficulties with software operating systems or programs being used by our customers, or new releases, 
upgrades, fixes or the integration of acquired technologies may have unanticipated consequences on the operation and 

16 

 
performance of our other solutions. If we encounter integration challenges or discover errors in our solutions late in our 
development cycle, it may cause us to delay our launch dates. Any major integration or interoperability issues or launch delays 
could have a material adverse effect on our revenues, operating income and reputation. 

Our business depends substantially on the renewal of our products and services for on demand units managed by our customers 
and the increase in the use of our on demand products and services for on demand units.  

With the exception of some of our LeaseStar and Propertyware solutions, which are typically month-to-month, we 
generally license our solutions pursuant to customer agreements with a term of one year. The pricing of the agreements is 
typically based on a price per unit basis. Our customers have no obligation to renew these agreements after their term expires, or 
to renew these agreements at the same or higher annual contract value. In addition, under specific circumstances, our customers 
have the right to cancel their customer agreements before they expire, for example, in the event of an uncured breach by us, or in 
some circumstances, by giving 30 days’ notice or paying a cancellation fee. In addition, customers often purchase a higher level 
of professional services in the initial term than they do in renewal terms to ensure successful activation. As a result, our ability 
to grow is dependent in part on customers purchasing additional solutions or professional services for their on demand units 
after the initial term of their customer agreement. Though we maintain and analyze historical data with respect to rates of 
customer renewals, upgrades and expansions, those rates may not accurately predict future trends in renewal of on demand 
units. Our customers’ on demand unit renewal rates may decline or fluctuate for a number of reasons, including, but not limited 
to, their level of satisfaction with our solutions, our pricing, our competitors’ pricing, reductions in our customers’ spending 
levels or reductions in the number of on demand units managed by our customers. If our customers cancel or amend their 
agreements with us during their term, do not renew their agreements, renew on less favorable terms or do not purchase 
additional solutions or professional services in renewal periods, our revenue may grow more slowly than expected or decline 
and our profitability may be harmed.  

Additionally, we have experienced, and expect to continue to experience, some level of on demand unit attrition as 

properties are sold and the new owners and managers of properties previously owned or managed by our customers do not 
continue to use our solutions. We cannot predict the amount of on demand unit turnover we will experience in the future. 
However, we have experienced higher rates of on demand unit attrition with our Propertyware property management system, 
primarily because it serves smaller properties than our OneSite property management system, and we may experience higher 
levels of on demand unit attrition to the extent Propertyware grows as a percentage of our revenues. If we experience increased 
on demand unit turnover, our financial performance and operating results could be adversely affected.  

We have also experienced, and expect to continue to experience, some number of consolidations of our customers with 

other parties. If one of our customers consolidates with a party who is not a customer, our customer may decide not to continue 
to use our solutions for its on demand units. In addition, if one of our customers is consolidated with another customer, the 
acquiring customer may have negotiated lower prices for our solutions or may use fewer of our solutions than the acquired 
customer. In each case, the consolidated entity may attempt to negotiate lower prices for using our solutions as a result of the 
entity’s increased size. These consolidations may cause us to lose on demand units or require us to reduce prices as a result of 
enhanced customer leverage, which could cause our financial performance and operating results to be adversely affected.  

Historically, our on demand units managed by our customers have renewed at a rate of 95.2% based on an average of the 

last two years ending December 31, 2012.  

Because we recognize subscription revenue over the term of the applicable customer agreement, a decline in subscription renewals 
or new service agreements may not be reflected immediately in our operating results.  

We generally recognize revenue from customers ratably over the terms of their customer agreements which, with the 
exception of our month-to-month advertising, lease generation and Propertyware agreements, are typically one year. As a result, 
much of the revenue we report in each quarter is deferred revenue from customer agreements entered into during previous 
quarters. Consequently, a decline in new or renewed customer agreements in any one quarter will not be fully reflected in our 
revenue or our results of operations until future periods. Accordingly, this revenue recognition model also makes it difficult for 
us to rapidly increase our revenue through additional sales in any period, as revenue from new customers must be recognized 
over the applicable subscription term.   

We may not be able to continue to add new customers and retain and increase sales to our existing customers, which could 
adversely affect our operating results.  

Our revenue growth is dependent on our ability to continually attract new customers while retaining and expanding our 

service offerings to existing customers. Growth in the demand for our solutions may be inhibited and we may be unable to 
sustain growth in our sales for a number of reasons, including, but not limited to:  

• 

• 

• 

our failure to develop new or additional solutions:  
our inability to market our solutions in a cost-effective manner to new customers or in new vertical or geographic markets;  
our inability to expand our sales to existing customers;  

17 

 
• 

• 

• 

the inability of our LeaseStar product family to grow traffic to its websites, resulting in lower levels of lead and 
lease/move-in traffic to customers;  
our inability to build and promote our brand; and  
Perceived or actual security, integrity, reliability, quality or compatibility problems with our solutions.  
A substantial amount of our past revenue growth was derived from purchases of upgrades and additional solutions by 

existing customers. Our costs associated with increasing revenue from existing customers are generally lower than costs 
associated with generating revenue from new customers. Therefore, a reduction in the rate of revenue increase from our existing 
customers, even if offset by an increase in revenue from new customers, could reduce our profitability and have a material 
adverse effect on our operating results.  

If we are not able to integrate past or future acquisitions successfully, our operating results and prospects could be harmed.  

We have acquired new technology and domain expertise through multiple acquisitions, including our most recent 

acquisitions of Compliance Depot in May 2011, SeniorLiving.net in July 2011, Multifamily Technology Solutions, Inc. in 
August 2011, Vigilan, Inc. in January 2012, RentMineOnline, Inc. in July 2012 and Seniors for Living, Inc. in February 2013. 
We expect to continue making acquisitions. The success of our future acquisition strategy will depend on our ability to identify, 
negotiate, complete and integrate acquisitions. Acquisitions are inherently risky, and any acquisitions we complete may not be 
successful. Any acquisitions we pursue would involve numerous risks, including the following:  

• 

• 

• 

• 

• 

• 

• 

• 

difficulties in integrating and managing the operations and technologies of the companies we acquire;  
diversion of our management’s attention from normal daily operations of our business;  
our inability to maintain the customers, the key employees, the key business relationships and the reputations of the 
businesses we acquire;  
our inability to generate sufficient revenue from acquisitions to offset our increased expenses associated with acquisitions;  
our responsibility for the liabilities of the businesses we acquire, including, without limitation, liabilities arising out of 
their failure to maintain effective data security, data integrity, disaster recovery and privacy controls prior to the 
acquisition, or their infringement or alleged infringement of third party intellectual property, contract or data access rights 
prior to the acquisition;  
difficulties in complying with new regulatory standards to which we were not previously subject;  
delays in our ability to implement internal standards, controls, procedures and policies in the businesses we acquire; and  
adverse effects of acquisition activity on the key performance indicators we use to monitor our performance as a business. 

Our current acquisition strategy includes the acquisition of companies that offer property management systems that may 

not interoperate with our software-enabled value-added services. In order to integrate and fully realize the benefits of such 
acquisitions, we expect to build application interfaces that enable such customers to use a wide range of our solutions while they 
continue to use their legacy management systems. In addition, over time we expect to migrate each acquired company’s 
customers to our on demand property management solutions to retain them as customers and to be in a position to offer them our 
solutions on a cost-effective basis. These efforts may be unsuccessful or entail costs that result in losses or reduced profitability.  

We may be unable to secure the equity or debt funding necessary to finance future acquisitions on terms that are 
acceptable to us, or at all. If we finance acquisitions by issuing equity or convertible debt securities, our existing stockholders 
will likely experience ownership dilution, and if we finance future acquisitions with debt funding, we will incur interest expense 
and may have to comply with additional financing covenants or secure that debt obligation with our assets.  

If we are unable to successfully develop or acquire and sell enhancements and new solutions, our revenue growth will be harmed 
and we may not be able to meet profitability expectations.  

The industry in which we operate is characterized by rapidly changing customer requirements, technological 
developments and evolving industry standards. Our ability to attract new customers and increase revenue from existing 
customers will depend in large part on our ability to successfully develop, bring to market and sell enhancements to our existing 
solutions and new solutions that effectively respond to the rapid changes in our industry. Any enhancements or new solutions 
that we develop or acquire may not be introduced to the market in a timely or cost-effective manner and may not achieve the 
broad market acceptance necessary to generate the revenue required to offset the operating expenses and capital expenditures 
related to development or acquisition. If we are unable to timely develop or acquire and sell enhancements and new solutions 
that keep pace with the rapid changes in our industry, our revenue will not grow as expected and we may not be able to maintain 
or meet profitability expectations.  

18 

 
  
We derive a substantial portion of our revenue from a limited number of our solutions and failure to maintain demand for these 
solutions or diversify our revenue base through increasing demand for our other solutions could negatively affect our operating 
results.  

Historically, a majority of our revenue was derived from sales of our OneSite property management system and our 

LeasingDesk software-enabled value-added service. If we are unable to develop enhancements to these solutions to maintain 
demand for these solutions or to diversify our revenue base by increasing demand for our other solutions, our operating results 
could be negatively impacted.  

We use a small number of data centers to deliver our solutions. Any disruption of service at our data centers or other facilities 
could interrupt or delay our customers’ access to our solutions, which could harm our operating results.  

The ability of our customers to access our service is critical to our business. We currently serve a majority of our 

customers from a primary data center located in Carrollton, Texas. We also maintain a secondary data center in downtown 
Dallas, Texas, approximately 20 miles from our primary data center. Services of our most recent acquisitions are provided from 
data centers located in San Francisco, California, South Carolina, and Texas, many of which are operated by third party data 
vendors. We plan to maintain a data center in San Francisco for LeaseStar and certain other solutions and intend to migrate all 
other data services to our primary and secondary data centers in Carrollton and Dallas, Texas. Until this migration is complete, 
we have no assurances that the policies and procedures in place at our Carrollton and Dallas, Texas data centers will be followed 
at our other locations or at data centers operated by third party vendors. Any event resulting in extended interruption or delay in 
our customers’ access to our services or their data could harm our operating results. There can be no certainty that the measures 
we have taken to eliminate single points of failure in the primary and secondary data centers will be effective to prevent or 
minimize interruptions to our operations. Our data centers and other facilities are vulnerable to interruption or damage from a 
number of sources, many of which are beyond our control, including, without limitation:  

• 

• 

• 

• 

• 

• 

• 

• 

extended power loss;  
telecommunications failures from multiple telecommunication providers or internet service providers;  
natural disasters or an act of terrorism;   
software and hardware errors, or failures in our own systems or in other systems;  
network environment disruptions such as computer viruses, hacking and similar problems in our own systems and in other 
systems;  
theft and vandalism of equipment;  
actions or events arising from human error; and  
actions or events caused by or related to third parties.  

The occurrence of an extended interruption of services at one or more of our data centers or other facilities could result in 

lengthy interruptions in our services. Since January 1, 2012, we have experienced one extended service interruption to one or 
more of our products lasting more than eight hours caused by equipment and hardware failures. Our service level agreements 
require us to refund a prorated portion of the customer’s access fee if we fail to satisfy our service level commitments related to 
availability. Refunds for breach of this service level commitment have resulted in immaterial accommodations to customers. An 
extended service outage could result in a material amount of refunds to our customers and harm our customer relationships. In 
addition, under our some of our advertising and lease generation agreements, we are generally paid for performance and would 
be unable to perform services under those agreements in the event of a service interruption.  

We attempt to mitigate these risks at our data centers or other facilities through various business continuity efforts, 
including redundant infrastructure, 24 x 7 x 365 system activity monitoring, backup and recovery procedures, use of a secure 
off-site storage facility for backup media, separate test systems and change management and system security measures, but our 
precautions may not protect against all potential problems. Our secondary data center is equipped with physical space, power, 
storage and networking infrastructure and Internet connectivity to support the solutions we provide in the event of the 
interruption of services at our primary data center. Even with this secondary data center, however, our operations would be 
interrupted during the transition process should our primary data center experience a failure. Moreover, both our primary and 
secondary data centers are located in the greater metropolitan Dallas area. As a result, any regional disaster could affect both 
data centers and result in a material disruption of our services. These efforts do not support our data centers outside our primary 
data center in Carrollton, Texas.  

For customers who specifically pay for accelerated disaster recovery services for products and services hosted in our 

primary data center, we replicate their data from our primary data center to our secondary data center with the necessary stand-
by servers and disk storage available to provide services within two hours of a disaster. This process is currently audited by 
some of our customers who pay for this service on an annual basis. For customers who do not pay for such services, our current 
service level agreements with our customers require that we provide disaster recovery within 72 hours.  

19 

 
Disruptions at our data centers or other facilities could cause disruptions in our services and data or document loss or 
corruption. This could damage our reputation, cause us to issue credits to customers, subject us to potential liability or costs 
related to defending against claims or cause customers to terminate or elect not to renew their agreements, any of which could 
negatively impact our revenues.  

We provide service level commitments to our customers, and our failure to meet the stated service levels could significantly harm 
our revenue and our reputation.  

Our customer agreements provide that we maintain certain service level commitments to our customers relating primarily 
to product functionality, network uptime, critical infrastructure availability and hardware replacement. For example, our service 
level agreements generally require that our solutions are available 98% of the time during coverage hours (normally 6:00 a.m. 
though 10:00 p.m. Central time daily) 365 days per year (other than certain permitted exceptions such as maintenance). If we are 
unable to meet the stated service level commitments, we may be contractually obligated to provide customers with refunds or 
credits. Additionally, if we fail to meet our service level commitments a specified number of times within a given time frame or 
for a specified duration, our customers may terminate their agreements with us or extend the term of their agreements at no 
additional fee. As a result, a failure to deliver services for a relatively short duration could cause us to issue credits or refunds to 
a large number of affected customers or result in the loss of customers. In addition, we cannot assure you that our customers will 
accept these credits, refunds, termination or extension rights in lieu of other legal remedies that may be available to them. Our 
failure to meet our commitments could also result in substantial customer dissatisfaction or loss. Because of the loss of future 
revenues through the issuance of credits or the loss of customers or other potential liabilities, our revenue could be significantly 
impacted if we cannot meet our service level commitments to our customers.   

We face intense competitive pressures and our failure to compete successfully could harm our operating results.  

The market for many of our solutions is intensely competitive, fragmented and rapidly changing. Some of these markets 
have relatively low barriers to entry. With the introduction of new technologies and market entrants, we expect competition to 
intensify in the future. Increased competition generally could result in pricing pressures, reduced sales and reduced margins. 
Often we compete to sell our solutions against existing systems that our potential customers have already made significant 
expenditures to install.  

Our competitors vary depending on our product and service. In the market for accounting software we compete with 

Yardi, MRI Software LLC, AMSI Property Management (owned by Infor Global Solutions, Inc.), Intacct Corp, NetSuite Inc., 
Intuit Inc, Oracle Corporation, PeopleSoft and JD Edwards (each owned by Oracle Corporation), SAP AG, Microsoft 
Corporation, AppFolio Inc. and various smaller providers of accounting software. High costs are typically associated with 
switching an organization’s accounting software. In the market for property management software, we face competitive pressure 
from Yardi and its Voyager products, AMSI Property Management (owned by Infor Global Solutions, Inc.), Property 
Boulevard, Inc., Boston Post (acquired by MRI Software LLC), Jenark (owned by CoreLogic), Entrata (a division of Property 
Solutions International (“Property Solutions”)) and MRI Software LLC. In the single-family market, our accounting and 
property management systems primarily compete with Yardi, AppFolio Inc., Intuit Inc., DIY Real Estate Solutions (acquired by 
Yardi), Buildium, LLC, Rent Manager (owned by London Computer Systems, Inc.) and Property Boss Solutions, LLC.  

In the market for vertically-integrated cloud computing for multi-family real estate owners and property managers, our 

only substantial competition is from Yardi, Property Solutions and MRI Solutions LLC. We also compete with cloud computing 
service providers such as Amazon.com Inc., Rackspace, Hosting Inc., International Business Machines Corporation and many 
others.  

We offer a number of software-enabled value-added services that compete with a disparate and large group of 

competitors. In the applicant screening market, our principal competitors are LexisNexis (a subsidiary of Reed Elsevier Group 
plc), CoreLogic, Inc. (formerly First Advantage Corporation, an affiliate of The First American Corporation), TransUnion 
Rental Screening Solutions, Inc. (a subsidiary of TransUnion LLC), Resident Check Inc., Yardi, On-Site.com and many other 
smaller regional and local screening companies.  

In the insurance market, our principal competitors are Assurant, Inc., Bader Company, CoreLogic, Inc., Property 

Solutions International, Inc., Yardi and a number of national insurance underwriters (including GEICO Corporation, The 
Allstate Corporation, State Farm Fire and Casualty Company, Farmers Insurance Exchange, Nationwide Mutual Insurance 
Company and United Services Automobile Association) that market renters insurance. There are many smaller screening and 
insurance providers in the risk mitigation area that we encounter less frequently, but they nevertheless present a competitive 
presence in the market.  

In the CRM market, we compete with providers of contact center and call tracking services, including LeaseHawk LLC, 
Yardi, Property Solutions and numerous regional and local contact centers. In addition, we compete with lead tracking solution 
providers, including LeaseHawk LLC, Lead Tracking Solutions (acquired by Yardi) and Who’s Calling, Inc. In addition, we 
compete with content syndication providers Realty DataTrust Corporation (acquired by MRI Software, LLC), RentSentinel.com 
(owned by Yield Technologies, Inc.) and rentbits.com, Inc. Finally, we compete with companies providing web portal services, 

20 

 
including Apartments24-7.com, Inc., Ellipse Communications, Inc., Property Solutions, G5 Search Marketing, Inc., 
Spherexx.com, Active Building LLC and Yardi. Certain Internet listing services also offer websites for their customers, usually 
as a free value add to their listing service.  

In the marketing and web portal services market, we compete with G5 Search Marketing, Inc., Spherexx LLC, 

ReachLocal, Inc., Property Solutions, Yodle, Inc., Yardi and many local or regional advertising agencies.  

In the Internet listing service market, we compete with ForRent (a division of Dominium Enterprises), Apartment Guide 
(a division of Primedia Inc.), Rent.com (owned by Primedia, Inc.), Apartments.com (a division of Classified Ventures, LLC), 
Apartment Finder (a division of Network Communications, Inc.), Move, Inc., Property Solutions, Trulia, Inc., Rent Café, (a 
division of Yardi) and many other companies in regional areas.  

In the Senior Living market, we compete against A Place for Mom, Inc., Care.com, Inc., Caring, Inc., Care Patrol 
Franchise Systems, LLC, Yardi, Aging with Grace, LLC, SeniorHousingNet.com (owned by Move, Inc.), G5 Search Marketing 
Inc., SeniorHomes.com (owned by Moseo, Corp.) and many other regionally focused companies.  

In the utility billing and energy management market, we compete at a national level with American Utility Management, 

Inc., Conservice, LLC, Yardi (following its acquisitions of ista North America and Energy Billing Systems, Inc.), NWP Services 
Corporation and Minol USA, L.P. Many other smaller utility billing companies compete for smaller rental properties or in 
regional areas.   

In the revenue management market, we compete with The Rainmaker Group, Inc. and Yardi.  
In the market for multi-family housing market research, we compete with Reis, Inc., Axiometrics, Inc., Pierce-Eislen, Inc., 

CoStar Group, Inc. and Portfolio Research, Inc.  

In the spend management market, we compete with Yardi, AvidXchange, Inc., Nexus Systems, Inc., Ariba, Inc., Oracle 

Corporation, Buyers Access LLC, PAS Purchasing Solutions and ESS Technologies LLC .  

In the payment processing market, we compete with Chase Paymentech Solutions, LLC (a subsidiary of JPMorgan 
Chase & Co.), First Data Corporation, Fiserv, Inc., MoneyGram International, Inc., NWP Services Corporation, Property 
Solutions, PayLease LLC, RentPayment.com (a subsidiary of Yapstone, Inc.), Yardi and a number of national banking 
institutions.  

In addition, many of our existing or potential customers have developed or may develop their own solutions that may be 

competitive with our solutions. We also may face competition for potential acquisition targets from our competitors who are 
seeking to expand their offerings.  

With respect to all of our competitors, we compete based on a number of factors, including total cost of ownership, level 

of integration with property management systems, ease of implementation, product functionality and scope, performance, 
security, scalability and reliability of service, brand and reputation, sales and marketing capabilities and financial resources. 
Some of our existing competitors and new market entrants may enjoy substantial competitive advantages, such as greater name 
recognition, longer operating histories, larger installed customer bases and larger sales and marketing budgets, as well as greater 
financial, technical and other resources. In addition, any number of our existing competitors or new market entrants could 
combine or consolidate to become a more formidable competitor with greater resources. As a result of such competitive 
advantages, our existing and future competitors may be able to:  

• 

• 

• 

• 

• 

develop superior products or services, gain greater market acceptance and expand their offerings more efficiently or more 
rapidly;  
adapt to new or emerging technologies and changes in customer requirements more quickly;  
take advantage of acquisition and other opportunities more readily;  
adopt more aggressive pricing policies and devote greater resources to the promotion of their brand and marketing and 
sales of their products and services; and  
devote greater resources to the research and development of their products and services.  
If we are not able to compete effectively, our operating results will be harmed.  
We integrate our software-enabled value-added services with competitive property management software for some of our 

customers. Our application infrastructure, marketed to our customers as the RealPage Cloud, is based on an open architecture 
that enables third-party applications to access and interface with applications hosted in The RealPage Cloud through our 
RealPage Exchange platform. Likewise, through this platform our RealPage Cloud services are able to access and interface with 
other third-party applications, including third-party property management systems. We also provide services to assist in the 
implementation, training, support and hosting with respect to the integration of some of our competitors’ applications with our 
solutions. We sometimes rely on the cooperation of our competitors to implement solutions for our customers. However, 
frequently our reliance on the cooperation of our competitors can result in delays in integration. There is no assurance that our 
competitors, even if contractually obligated to do so, will continue to cooperate with us or will not prospectively alter their 

21 

 
obligations to do so. We also occasionally develop interfaces between our software-enabled value-added services and 
competitor property management software without their cooperation or consent. There is no assurance that our competitors will 
not alter their applications in ways that inhibit or prevent integration or assert that their intellectual property rights restrict our 
ability to integrate our solutions with their applications. Moreover, regardless of merit, such interface-related activity may result 
in costly litigation.  

On January 24, 2011, Yardi Systems, Inc. filed a lawsuit in the U.S. District Court for the Central District of California 

against RealPage, Inc. and DC Consulting, Inc. (the “Yardi Lawsuit”). We answered and filed counterclaims against Yardi, and 
on July 1, 2012, RealPage and Yardi entered into a comprehensive settlement of all outstanding litigation between them, and the 
lawsuit was dismissed. As part of the settlement, Yardi and RealPage granted each other perpetual licenses and rights to 
substantially expanded interfaces so that clients can experience a more full-featured integration between RealPage and Yardi 
applications. The parties also established ongoing testing environments to ensure that the interfaces operate smoothly as 
designed. In addition, Yardi granted RealPage a license to certain patents. Under the settlement, RealPage will continue 
providing hosting services for Yardi software for current clients for five more years. RealPage also agreed to stop offering 
hosting services for Yardi software to new customers and to stop providing support or implementation services for Yardi 
software. While we believe that this settlement comprehensively addressed the matters underlying our dispute with Yardi, if 
Yardi and other competitors do not cooperate with us, alter their applications in ways that inhibit or restrict the integration of our 
solutions or assert that their intellectual property rights restrict our ability to integrate our solutions with their applications and 
we are not able to find alternative ways to integrate our solutions with our competitors’ applications, our business would be 
harmed.  

We face competition to attract consumers to our LeaseStar product websites and mobile applications, which could impair our 
ability to continue to grow the number of users who use our websites and mobile applications, which would harm our business, 
results of operations and financial condition.  

The success of our LeaseStar product family depends in part on our ability to continue to attract additional consumers to 

our websites and mobile applications. Our existing and potential competitors include companies that could devote greater 
technical and other resources than we have available, have a more accelerated time frame for deployment and leverage their 
existing user bases and proprietary technologies to provide products and services that consumers might view as superior to our 
offerings. Any of our future or existing competitors may introduce different solutions that attract consumers or provide solutions 
similar to our own but with better branding or marketing resources. If we are unable to continue to grow the number of 
consumers who use our website and mobile applications, our business, results of operations and financial condition would be 
harmed.  

We are entering a business environment in which social media integration is playing a significantly increasing role. Social media 
is a new and rapidly changing industry wherein the rules and regulations related to use and disclosure of personal information is 
unclear and evolving.  

The operation and marketing of multitenant real estate developments is likely to become more dependent upon the use of 

and integration with social media platforms as communities attempt to reach their current and target customers through 
applications like Facebook, Twitter, LinkedIn and other current and emerging social applications. The use of these applications 
necessarily involves the disclosure of personal information by individuals participating in social media, and the corresponding 
utilization of such personal information by our products and services via integration programs and data exchanges. The 
regulatory framework for social media privacy and security issues is currently in flux and is likely to remain so for the 
foreseeable future. Practices regarding the collection, use, storage, transmission and security of personal information by 
companies on social media platforms have recently come under increased public scrutiny as various government agencies and 
consumer groups have called for new regulation and changes in industry practices. We are also subject to each social media 
platform’s terms and conditions for application development and integration, which may be modified, restricted, or otherwise 
changed to the detriment of our operations.  

These factors, many of which are beyond our control, present a high degree of uncertainty for the future of social media 

integration. As such, there is no assurance that our participation in social media integration will be risk free, as contractual, 
statutory or other legal restrictions may be created that limit or otherwise impede our participation in or leverage of social media 
integration.  

We may be unable to compete successfully against our existing or future competitors in attracting advertisers, which could harm 
our business, results of operations and financial condition.  

In our LeaseStar product family, we compete to attract advertisers with media sites, including websites dedicated to 

providing real estate listings and other rental housing related services to real estate professionals and consumers, and major 
Internet portals, general search engines and social media sites, as well as other online companies. We also compete for a share of 
advertisers’ overall marketing budgets with traditional media such as television, magazines, newspapers and home/apartment 
guide publications, particularly with respect to advertising dollars spent at the local level by real estate professionals to advertise 

22 

 
  
their qualifications and listings. Large companies with significant brand recognition have large numbers of direct sales 
personnel and substantial proprietary advertising inventory and web traffic, which may provide a competitive advantage. To 
compete successfully for advertisers against future and existing competitors, we must continue to invest resources in developing 
our advertising platform and proving the effectiveness and relevance of our advertising products and services. Pressure from 
competitors seeking to acquire a greater share of our advertisers’ overall marketing budget could adversely affect our pricing 
and margins, lower our revenue, and increase our research and development and marketing expenses. If we are unable to 
compete successfully against our existing or future competitors, our business, financial condition or results of operations would 
be harmed.   

Variability in our sales and activation cycles could result in fluctuations in our quarterly results of operations and cause our stock 
price to decline.  

The sales and activation cycles for our solutions, from initial contact with a prospective customer to contract execution 

and activation, vary widely by customer and solution. We do not recognize revenue until the solution is activated. While most of 
our activations follow a set of standard procedures, a customer’s priorities may delay activation and our ability to recognize 
revenue, which could result in fluctuations in our quarterly operating results. Additionally, certain of our products are offered in 
suites containing multiple solutions, resulting in additional fluctuation in activations depending on each customer’s priorities 
with respect to solutions included in the suite.  

Many of our customers are price sensitive, and if market dynamics require us to change our pricing model or reduce prices, our 
operating results will be harmed.  

Many of our existing and potential customers are price sensitive, and recent adverse global economic conditions have 
contributed to increased price sensitivity in the multi-family housing market and the other markets that we serve. As market 
dynamics change, or as new and existing competitors introduce more competitive pricing or pricing models, we may be unable 
to renew our agreements with existing customers or customers of the businesses we acquire or attract new customers at the same 
price or based on the same pricing model as previously used. As a result, it is possible that we may be required to change our 
pricing model, offer price incentives or reduce our prices, which could harm our revenue, profitability and operating results.  

If we do not effectively expand and train our sales force, we may be unable to add new customers or increase sales to our existing 
customers and our business will be harmed.  

We continue to be substantially dependent on our sales force to obtain new customers and to sell additional solutions to 

our existing customers. We believe that there is significant competition for sales personnel with the skills and technical 
knowledge that we require. Our ability to achieve significant revenue growth will depend, in large part, on our success in 
recruiting, training and retaining sufficient numbers of sales personnel to support our growth. New hires require significant 
training and, in most cases, take significant time before they achieve full productivity. Our recent hires and planned hires may 
not become as productive as we expect, and we may be unable to hire or retain sufficient numbers of qualified individuals in the 
markets where we do business or plan to do business. If we are unable to hire and train sufficient numbers of effective sales 
personnel, or the sales personnel are not successful in obtaining new customers or increasing sales to our existing customer base, 
our business will be harmed.  

Material defects or errors in the software we use to deliver our solutions could harm our reputation, result in significant costs to us 
and impair our ability to sell our solutions.  

The software applications underlying our solutions are inherently complex and may contain material defects or errors, 
particularly when first introduced or when new versions or enhancements are released. We have from time to time found defects 
in the software applications underlying our solutions and new errors in our existing solutions may be detected in the future. Any 
errors or defects that cause performance problems or service interruptions could result in:  

• 

• 

• 

• 

• 

• 

a reduction in new sales or subscription renewal rates;  
unexpected sales credits or refunds to our customers, loss of customers and other potential liabilities;  
delays in customer payments, increasing our collection reserve and collection cycle;  
diversion of development resources and associated costs;  
harm to our reputation and brand; and  
unanticipated litigation costs.  
Additionally, the costs incurred in correcting defects or errors could be substantial and could adversely affect our 

operating results.  

23 

 
  
Failure to effectively manage the development of our solutions and data processing efforts outside the United States could harm 
our business.  

Our success depends, in part, on our ability to process high volumes of customer data and enhance existing solutions and 
develop new solutions rapidly and cost effectively. We currently maintain offices in Hyderabad, India and Manila, Philippines 
where we employ development and data processing personnel. We believe that performing these activities in Hyderabad and 
Manila increases the efficiency and decreases the costs of our development and data processing efforts. However, managing and 
staffing international operations requires management’s attention and financial resources. The level of cost savings achieved by 
our international operations may not exceed the amount of investment and additional resources required to manage and operate 
these international operations. Additionally, if we experience difficulties as a result of political, social economic or 
environmental instability, change in applicable law, limitations of local infrastructure, or problems with our workforce or 
facilities at our or third parties’ international operations, our business could be harmed due to delays in product release 
schedules or data processing services.  

We rely on third-party technologies and services that may be difficult to replace or that could cause errors, failures or disruptions 
of our service, any of which could harm our business.  

We rely on a number of third-party providers, including, but not limited to, computer hardware and software vendors and 
database providers, to deliver our solutions. We currently utilize equipment, software and services from Akami Inc., Avaya Inc., 
Brocade Communications Systems, Inc., Cisco Systems, Inc., Dell Inc., EMC Corporation, Microsoft Corporation, Oracle 
Corporation and salesforce.com, inc., as well as many other smaller providers. Our OneSite Accounting service relies on a 
software-as-a-service, or SaaS-based accounting system developed and maintained by a third-party service provider. We host 
this application in our data centers and provide supplemental development resources to extend this accounting system to meet 
the unique requirements of the rental housing industry. Our shared cloud portfolio reporting service utilizes software licensed 
from IBM. We expect to utilize additional service providers as we expand our platform. Although the third-party technologies 
and services that we currently require are commercially available, such technologies and services may not continue to be 
available on commercially reasonable terms, or at all. Any loss of the right to use any of these technologies or services could 
result in delays in the provisioning of our solutions until alternative technology is either developed by us, or, if available, is 
identified, obtained and integrated, and such delays could harm our business. It also may be time consuming and costly to enter 
into new relationships. Additionally, any errors or defects in the third-party technologies we utilize or delays or interruptions in 
the third-party services we rely on could result in errors, failures or disruptions of our services, which also could harm our 
business. 

We depend upon third-party service providers for important payment processing functions. If these third-party service providers do 
not fulfill their contractual obligations or choose to discontinue their services, our business and operations could be disrupted and 
our operating results would be harmed.  

We rely on several large payment processing organizations to enable us to provide payment processing services to our 
customers, including electronic funds transfers, or EFT, check services, bank card authorization, data capture, settlement and 
merchant accounting services and access to various reporting tools. These organizations include Bank of America Merchant 
Services, Bank of America, N.A., Paymentech, LLC, Fiserv, Inc., Financial Transmission Network, Inc., Jack Henry & 
Associates, Inc., JPMorgan Chase Bank, N.A. and Wells Fargo, N.A. We also rely on third-party hardware manufacturers to 
manufacture the check scanning hardware our customers utilize to process transactions. Some of these organizations and service 
providers are competitors who also directly or indirectly sell payment processing services to customers in competition with us. 
With respect to these organizations and service providers, we have significantly less control over the systems and processes than 
if we were to maintain and operate them ourselves. In some cases, functions necessary to our business are performed on 
proprietary third-party systems and software to which we have no access. We also generally do not have long-term contracts 
with these organizations and service providers. Accordingly, the failure of these organizations and service providers to renew 
their contracts with us or fulfill their contractual obligations and perform satisfactorily could result in significant disruptions to 
our operations and adversely affect operating results. In addition, businesses that we have acquired, or may acquire in the future, 
typically rely on other payment processing service providers. We may encounter difficulty converting payment processing 
services from these service providers to our payment processing platform. If we are required to find an alternative source for 
performing these functions, we may have to expend significant money, time and other resources to develop or obtain an 
alternative, and if developing or obtaining an alternative is not accomplished in a timely manner and without significant 
disruption to our business, we may be unable to fulfill our responsibilities to customers or meet their expectations, with the 
attendant potential for liability claims, damage to our reputation, loss of ability to attract or maintain customers and reduction of 
our revenue or profits.   

24 

 
We face a number of risks in our payment processing business that could result in a reduction in our revenues and profits.  

In connection with our electronic payment processing services, we process resident payments and subsequently submit 

these resident payments to our customers after varying clearing times established by RealPage. These payments are settled 
through our sponsoring clearing banks, and in the case of EFT, our Originating Depository Financial Institutions, or ODFIs. 
Currently, we rely on Bank of America, N.A., Wells Fargo, N.A. and JPMorgan Chase Bank, N.A. as our sponsoring clearing 
banks. In the future, we expect to enter into similar sponsoring clearing bank relationships with one or more other national 
banking institutions. The resident payments that we process for our customers at our sponsoring clearing banks are identified in 
our consolidated balance sheets as restricted cash and the corresponding liability for these resident payments is identified as 
customer deposits. Our electronic payment processing business and related maintenance of custodial accounts subjects us to a 
number of risks, including, but not limited to:  

• 

• 

• 

• 

• 

• 

liability for customer costs related to disputed or fraudulent transactions if those costs exceed the amount of the customer 
reserves we have during the clearing period or after resident payments have been settled to our customers;  
electronic processing limits on the amount of custodial balances that any single ODFI, or collectively all of our ODFIs, 
will underwrite;  
reliance on clearing bank sponsors, card payment processors and other service payment provider partners to process 
electronic transactions;  
failure by us or our bank sponsors to adhere to applicable laws and regulatory requirements or the standards of the 
electronic payments rules and regulations and other rules and regulations that may impact the provision of electronic 
payment services;  
continually evolving and developing laws and regulations governing payment processing and money transmission, the 
application or interpretation of which is not clear in some jurisdictions;  
incidences of fraud, a security breach or our failure to comply with required external audit standards; and  
our inability to increase our fees at times when electronic payment partners or associations increase their transaction 
processing fees.  
If any of these risks related to our electronic payment processing business were to materialize, our business or financial 
results could be negatively affected. Although we attempt to structure and adapt our payment processing operations to comply 
with these complex and evolving laws and regulations, our efforts may not guarantee compliance. In the event that we are found 
to be in violation of these legal requirements, we may be subject to monetary fines, cease and desist orders, mandatory product 
changes, or other penalties that could have an adverse effect on our results of operations. Additionally, with respect to the 
processing of EFTs, we are exposed to financial risk. EFTs between a resident and our customer may be returned for various 
reasons such as insufficient funds or, stop payment orders. These returns are charged back to the customer by us. However, if 
we or our sponsoring clearing banks are unable to collect such amounts from the customer’s account or if the customer refuses 
or is unable to reimburse us for the chargeback, we bear the risk of loss for the amount of the transfer. While we have not 
experienced material losses resulting from chargebacks in the past, there can be no assurance that we will not experience 
significant losses from chargebacks in the future. Any increase in chargebacks not paid by our customers may adversely affect 
our financial condition and results of operations.  

• 

If our security measures are breached and unauthorized access is obtained to our customers’ or their residents’ or prospects’ data, 
we may incur significant liabilities, our solutions may be perceived as not being secure and customers may curtail or stop using 
our solutions.  

The solutions we provide involve the collection, storage and transmission of confidential personal and proprietary 
information regarding our customers and our customers’ current and prospective residents and business partners. Specifically, 
we collect, store and transmit a variety of customer data such as demographic information and payment histories of our 
customers’ prospective and current residents and business partners. Additionally, we collect and transmit sensitive financial data 
such as credit card and bank account information. Treatment of certain types of data, such as personally identifiable information, 
protected health information and sensitive financial data may be subject to federal or state regulations requiring heightened 
privacy and security. If our data security or data integrity measures are breached or otherwise fail or prove to be inadequate for 
any reason, as a result of third-party actions or our employees’ or contractors’ errors or malfeasance or otherwise, and 
unauthorized persons obtain access to this information, or the data is otherwise compromised, we could incur significant liability 
to our customers and to their prospective or current residents or business partners, significant costs associated with internal 
regulatory investigations and litigation, or significant fines and sanctions by payment processing networks or governmental 
authorities. Any of these events or circumstances could result in damage to our reputation and material harm to our business.  

25 

 
  
We also rely upon our customers as users of our system to promote security of the system and the data within it, such as 
administration of customer-side access credentialing and control of customer-side display of data. On occasion, our customers 
have failed to perform these activities in such a manner as to prevent unauthorized access to data. To date, these breaches have 
not resulted in claims against us or in material harm to our business, but we cannot be certain that the failure of our customers in 
future periods to perform these activities will not result in claims against us, which could expose us to potential litigation, 
damage to our reputation and material harm to our business.  

There can be no certainty that the measures we have taken to protect the privacy and integrity of our customers’ and their 

current or prospective residents’ and business partners’ data are adequate to prevent or remedy unauthorized access to our 
system. Because techniques used to obtain unauthorized access to, or to sabotage, systems change frequently and generally are 
not recognized until launched against a target, we may be unable to anticipate these techniques or to implement adequate 
preventive measures. Experienced computer programmers seeking to intrude or cause harm, or hackers, may attempt to 
penetrate our service infrastructure from time to time. A hacker who is able to penetrate our service infrastructure could 
misappropriate proprietary or confidential information or cause interruptions in our services. We might be required to expend 
significant capital and resources to protect against, or to remedy, problems caused by hackers, and we may not have a timely 
remedy against a hacker who is able to penetrate our service infrastructure. In addition to purposeful breaches, inadvertent 
actions or the transmission of computer viruses could expose us to security risks. If an actual or perceived breach of our security 
occurs or if our customers and potential customers perceive vulnerabilities, the market perception of the effectiveness of our 
security measures could be harmed, we could lose sales and customers and our business could be materially harmed.  

If we are unable to cost-effectively scale or adapt our existing architecture to accommodate increased traffic, technological 
advances or changing customer requirements, our operating results could be harmed.  

As we continue to increase our customer base and the number of products used by our customers to manage units, the 

number of users accessing our on demand software solutions over the Internet will continue to increase. Increased traffic could 
result in slow access speeds and response times. Since our customer agreements typically include service availability 
commitments, slow speeds or our failure to accommodate increased traffic could result in breaches of our customer agreements. 
In addition, the market for our solutions is characterized by rapid technological advances and changes in customer requirements. 
In order to accommodate increased traffic and respond to technological advances and evolving customer requirements, we 
expect that we will be required to make future investments in our network architecture. If we do not implement future upgrades 
to our network architecture cost-effectively, or if we experience prolonged delays or unforeseen difficulties in connection with 
upgrading our network architecture, our service quality may suffer and our operating results could be harmed.  

Because certain solutions we provide depend on access to customer data, decreased access to this data or the failure to comply with 
applicable privacy laws and regulations or address privacy concerns applicable to such data could harm our business.  

Certain of our solutions depend on our continued access to our customers’ data regarding their prospective and current 

residents, including data compiled by other third-party service providers who collect and store data on behalf of our customers. 
Federal and state governments and agencies have adopted, or are considering adopting, laws and regulations regarding the 
collection, use and disclosure of such data. Any restrictions on the use of or decrease in the availability of such data from our 
customers, or other third parties that collect and store such data on behalf of our customers, and the costs of compliance with, 
and other burdens imposed by, applicable legislative and regulatory initiatives may limit our ability to collect, aggregate or use 
this data. Any limitations on our ability to collect, aggregate or use such data could reduce demand for certain of our solutions. 
Additionally, any inability to adequately address privacy concerns, even if unfounded, or comply with applicable privacy laws, 
regulations and policies, could result in liability to us or damage to our reputation and could inhibit sales and market acceptance 
of our solutions and harm our business.  

The market for on demand software solutions in the rental housing industry continues to develop, and if it does not develop further 
or develops more slowly than we expect, our business will be harmed.  

The market for on demand SaaS software solutions in the rental housing industry delivered via the Internet through a web 
browser is rapidly growing but still relatively immature compared to the market for traditional on premise software installed on 
a customer’s local personal computer or server. It is uncertain whether the on demand delivery model will achieve and sustain 
high levels of demand and market acceptance, making our business and future prospects difficult to evaluate and predict. While 
our existing customer base has widely accepted this new model, our future success will depend, to a large extent, on the 
willingness of our potential customers to choose on demand software solutions for business processes that they view as critical. 
Many of our potential customers have invested substantial effort and financial resources to integrate traditional enterprise 
software into their businesses and may be reluctant or unwilling to switch to on demand software solutions. Some businesses 
may be reluctant or unwilling to use on demand software solutions because they have concerns regarding the risks associated 
with security capabilities, reliability and availability, among other things, of the on demand delivery model. If potential 
customers do not consider on demand software solutions to be beneficial, then the market for these solutions may not further 
develop, or it may develop more slowly than we expect, either of which would adversely affect our operating results.  

26 

 
If use of the Internet and mobile technology, particularly with respect to online rental housing products and services, does not 
continue to increase as rapidly as we anticipate, our business could be harmed.  

Our future success is substantially dependent on the continued use of the Internet and mobile technology as effective 
media of business and communication by our customers and consumers. Internet and mobile technology use may not continue to 
develop at historical rates, and consumers may not continue to use the Internet or mobile technology as media for information 
exchange. Further, these media may not be accepted as viable long-term outlets for rental housing information for a number of 
reasons, including actual or perceived lack of security of information and possible disruptions of service or connectivity. If 
consumers begin to access rental housing information through other media and we fail to innovate, our business may be 
negatively impacted.  

Economic trends that affect the rental housing market may have a negative effect on our business.  

Our customers include a range of organizations whose success is intrinsically linked to the rental housing market. 
Economic trends that negatively affect the rental housing market may adversely affect our business. The recent downturn in the 
global economy has caused volatility in the real estate markets, generally, including the rental housing market, and increases in 
the rates of mortgage defaults and bankruptcy. Continued instability or downturns affecting the rental housing market may have 
a material adverse effect on our business, prospects, financial condition and results of operations by:  

• 

• 

• 

• 

• 

reducing the number of occupied sites and units on which we earn revenue;  
preventing our customers from expanding their businesses and managing new properties;  
causing our customers to reduce spending on our solutions;  
subjecting us to increased pricing pressure in order to add new customers and retain existing customers;  
causing our customers to switch to lower-priced solutions provided by our competitors or internally developed solutions;  
delaying or preventing our collection of outstanding accounts receivable; and  
causing payment processing losses related to an increase in customer insolvency.  
In addition, economic trends that reduce the frequency of renter turnover or the quantity of new renters may reduce the 
number of rental transactions completed by our customers and may, as a result, reduce demand for our rental transaction specific 
services.  

• 

• 

If customers and other advertisers reduce or end their advertising spending on our LeaseStar products and we are unable to attract 
new advertisers, our business would be harmed.  

Some components of our LeaseStar product family depend on advertising generated through sales to real estate agents and 

• 

• 

brokerages, property owners and other advertisers relevant to rental housing. Our ability to attract and retain advertisers, and 
ultimately to generate advertising revenue, depends on a number of factors, including:  
increasing the number of consumers of our LeaseStar products and services;  
competing effectively for advertising dollars with other online media companies;  
continuing to develop our advertising products and services;   
keeping pace with changes in technology and with our competitors; and  
offering an attractive return on investment to our advertiser customers for their advertising spending with us.  

• 

• 

• 

Reductions in lead generation could have a negative effect on our operating results.  

We could face reductions in leads generated for our clients if third party originators of such leads were to elect to suspend 
sending leads to us. Reductions in leads generated could reduce the value of our lead generation services, make it difficult for us 
to add new lead generation services customers, retain existing lead generation services customers and maintain or increase sales 
levels to our existing lead generation services customers and could adversely affect our operating results.  

We may require additional capital to support business growth, and this capital might not be available.  

We intend to continue to make investments to support our business growth and may require additional funds to respond to 
business challenges or opportunities, including the need to develop new solutions or enhance our existing solutions, enhance our 
operating infrastructure or acquire businesses and technologies. Accordingly, we may need to engage in equity or debt 
financings to secure additional funds. If we raise additional funds through further issuances of equity or convertible debt 
securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue could have rights, 
preferences and privileges superior to those of holders of our common stock. Debt financing secured by us in the future could 
involve additional restrictive covenants relating to our capital raising activities and other financial and operational matters, 

27 

 
  
which may make it more difficult for us to obtain additional capital and to pursue business opportunities, including potential 
acquisitions. In addition, we may not be able to obtain additional financing on terms favorable to us, if at all. If we are unable to 
obtain adequate financing or financing on terms satisfactory to us when we require it, our ability to continue to support our 
business growth and to respond to business challenges or opportunities could be significantly limited.  

Our debt obligations contain restrictions that impact our business and expose us to risks that could adversely affect our liquidity 
and financial condition.  

In December 2011, we entered into an Amended and Restated Credit Agreement with Wells Fargo Capital Finance, 
Comerica Bank and the other lenders party thereto (“Restated Agreement”) to amend and restate our original credit facility. The 
Restated Agreement provides for a secured revolving credit facility in an aggregate principal amount of up to $150.0 million, 
subject to a borrowing formula, with a sublimit of $10.0 million for the issuance of letters of credit on our behalf. The Restated 
Agreement converted our outstanding term loan under the original agreement into revolving loans. As of December 31, 2012, 
$10.0 million was outstanding under our revolving line of credit and $10.0 million was available for the issuance of letters of 
credit. In September 2012, we entered into an amendment to the Restated Agreement. Under the terms of the amendment, the 
LIBOR rate margin ranges from 2.00% to 2.50%, based on our senior leverage ratio and all other terms of the Restated 
Agreement remain unchanged. Our interest expense for the credit facility was approximately $1.5 million, $2.3 and 2.7 million 
as of December 31, 2012, 2011 and 2010, respectively. Advances under the credit facility may be voluntarily prepaid, and must 
be prepaid with the proceeds of certain dispositions, extraordinary receipts and indebtedness and in full upon a change in 
control.  

All of our obligations under the credit facility are secured by substantially all of our property. All of our existing and 
future domestic subsidiaries are required to guaranty our obligations under the credit facility, other than certain immaterial 
subsidiaries and our payment processing subsidiary, RealPage Payment Processing Services, Inc. Our foreign subsidiaries may, 
under certain circumstances, be required to guaranty our obligations under the credit facility. Such guarantees by existing and 
future subsidiaries are and will be secured by substantially all of the property of such subsidiaries.  

Our credit facility contains customary covenants, which limit our and certain of our subsidiaries’ ability to, among other 

things:  

• 

• 

• 

incur additional indebtedness or guarantee indebtedness of others;  
create liens on our assets;  
enter into mergers or consolidations;  
dispose of assets;   

• 
•  make changes to our governing documents and certain of our agreements;  
• 
•  make investments, including acquisitions;  
enter into transactions with affiliates; and  
• 
•  make capital expenditures.  

pay dividends and make other distributions on our capital stock, and redeem and repurchase our capital stock;  

Our credit facility also contains, subject in each case to customary exceptions and qualifications, customary affirmative 

covenants, including, among other things, to: take certain actions in the event we form or acquire new subsidiaries; hold annual 
meetings with our lenders; provide copies of material contracts and amendments to our lenders; locate our collateral only at 
specified locations; and use commercially reasonable efforts to ensure that certain material contracts permit the assignment of 
the contracts to our lenders. We are also required to comply with a fixed charge coverage ratio, which is a ratio of our EBITDA 
to our fixed charges as determined in accordance with the credit facility, of 1.25:1.00 for each 12-month period ending at the 
end of a fiscal quarter, and a senior leverage ratio, which is a ratio of the outstanding revolver usage to our EBITDA as 
determined in accordance with the credit facility, of 2.75:1.00 for each fiscal quarter.  

The credit facility contains customary events of default, subject to customary cure periods for certain defaults, that 
include, among others, non-payment defaults, covenant defaults, material judgment defaults, bankruptcy and insolvency 
defaults, cross-defaults to certain other material indebtedness, inaccuracy of representations and warranties and a failure to meet 
certain liquidity thresholds both before and after we make cash payments for earnouts and holdbacks in connection with 
acquisition transactions.  

If we experience a decline in cash flow due to any of the factors described in this “Risk Factors” section or otherwise, we 

could have difficulty paying interest and principal amounts due on our indebtedness and meeting the financial covenants set 
forth in our credit facility. If we are unable to generate sufficient cash flow or otherwise obtain the funds necessary to make 
required payments under our credit facility, or if we fail to comply with the requirements of our indebtedness, we could default 
under our credit facility. Any default that is not cured or waived could result in the acceleration of the obligations under the 
credit facility, an increase in the applicable interest rate under the credit facility and a requirement that our subsidiaries that have 

28 

 
guaranteed the credit facility pay the obligations in full, and would permit our lender to exercise remedies with respect to all of 
the collateral that is securing the credit facility, including substantially all of our and our subsidiary guarantors’ assets. Any such 
default could have a material adverse effect on our liquidity and financial condition.  

Even if we comply with all of the applicable covenants, the restrictions on the conduct of our business could adversely 

affect our business by, among other things, limiting our ability to take advantage of financings, mergers, acquisitions and other 
corporate opportunities that may be beneficial to the business. Even if the credit facility was terminated, additional debt we 
could incur in the future may subject us to similar or additional covenants.  

Assertions by a third party that we infringe its intellectual property, whether successful or not, could subject us to costly and time-
consuming litigation or expensive licenses.  

The software and technology industries are characterized by the existence of a large number of patents, copyrights, 
trademarks and trade secrets and by frequent litigation based on allegations of infringement, misappropriation, misuse and other 
violations of intellectual property rights. We have received in the past, and may receive in the future, communications from third 
parties claiming that we have infringed or otherwise misappropriated the intellectual property rights of others. Our technologies 
may not be able to withstand any third-party claims against their use. Since we currently have no patents, we may not use patent 
infringement as a defensive strategy in such litigation. Additionally, although we have licensed from other parties proprietary 
technology covered by patents, we cannot be certain that any such patents will not be challenged, invalidated or circumvented. If 
such patents are invalidated or circumvented, this may allow existing and potential competitors to develop products and services 
that are competitive with, or superior to, our solutions.  

Many of our customer agreements require us to indemnify our customers for certain third-party claims, such as intellectual 

property infringement claims, which could increase our costs of defending such claims and may require that we pay damages if 
there were an adverse ruling or settlement related to any such claims. These types of claims could harm our relationships with 
our customers, may deter future customers from purchasing our solutions or could expose us to litigation for these claims. Even 
if we are not a party to any litigation between a customer and a third party, an adverse outcome in any such litigation could 
make it more difficult for us to defend our intellectual property in any subsequent litigation in which we are a named party.   
On March 26, 2010, Smarter Agent, LLC, a provider of mobile real estate applications, filed a complaint against our 

subsidiary, Multifamily Technology Solutions, Inc., and multiple other defendants for patent infringement in the U.S. District 
Court for the District of Delaware. The complaint alleges, among other things, that we are infringing three related patents—U.S. 
patent nos. 6,385,541; 6,496,776; and 7,072,665—because of our distribution of our mobile app. The Complaint seeks 
injunctive relief, unspecified damages, enhanced damages, prejudgment interest, and attorneys’ fees and costs. We have denied 
the allegations and asserted counterclaims seeking declarations that we are not infringing the patents and that the patents are 
invalid. In November 2010, the U.S. Patent and Trademark Office (“USPTO”) granted a petition for re-examination of the three 
patents-in-suit and, in December 2010, issued office actions rejecting all claims of the patents as being invalid. Smarter Agent 
submitted arguments to attempt to overcome the rejections, but the USPTO maintained rejections of all claims in the patents, 
and has issued an action closing the prosecution (“ACP”) for all three patents. In January 2013, Smarter Agent filed its Appeal 
Brief—appealing the USPTO’s rejection of all claims for the ‘776 Patent—and we filed our Cross-Appeal Brief. In February 
2013, the parties filed related Respondent Briefs. Previously, in March 2011, the U.S. District Court for the District of Delaware 
stayed the litigation pending the completion of the re-examination proceedings and any related appeals. Because this lawsuit is 
at an early stage, it is not possible to predict its outcome. We intend to defend this case and pursue our counterclaims 
vigorously.  

The Smarter Agent, LLC litigation or other similar litigation could force us to stop selling, incorporating or using our 

solutions that include the challenged intellectual property or redesign those solutions that use the technology. In addition, we 
may have to pay damages if we are found to be in violation of a third party’s rights. We may have to procure a license for the 
technology, which may not be available on reasonable terms, if at all, may significantly increase our operating expenses or may 
require us to restrict our business activities in one or more respects. As a result, we may also be required to develop alternative 
non-infringing technology, which could require significant effort and expense. There is no assurance that we would be able to 
develop alternative solutions or, if alternative solutions were developed, that they would perform as required or be accepted in 
the relevant markets. In some instances, if we are unable to offer non-infringing technology, or obtain a license for such 
technology, we may be required to refund some or the entire license fee paid for the infringing technology by our customers.  
Our exposure to risks associated with the use of intellectual property may be increased as a result of acquisitions, as we 

have a lower level of visibility into the development process with respect to acquired technology or the care taken to safeguard 
against infringement risks. Such risks include, without limitation, patent infringement risks, copyright infringement risks, or the 
inclusion of open source software subject to onerous license provisions that could even require the disclosure of our proprietary 
source code. Third parties may make infringement and similar or related claims after we have acquired technology that had not 
been asserted prior to our acquisition.  

29 

 
Any failure to protect and successfully enforce our intellectual property rights could compromise our proprietary technology and 
impair our brands.  

Our success depends significantly on our ability to protect our proprietary rights to the technologies we use in our 
solutions. If we are unable to protect our proprietary rights adequately, our competitors could use the intellectual property we 
have developed to enhance their own products and services, which could harm our business. We rely on a combination of 
copyright, service mark, trademark and trade secret laws, as well as confidentiality procedures and contractual restrictions, to 
establish and protect our proprietary rights, all of which provide only limited protection. We currently have no issued patents or 
pending patent applications and may be unable to obtain patent protection in the future. In addition, if any patents are issued in 
the future, they may not provide us with any competitive advantages, may not be issued in a manner that gives us the protection 
that we seek and may be successfully challenged by third parties. Unauthorized parties may attempt to copy or otherwise obtain 
and use the technologies underlying our solutions. Monitoring unauthorized use of our technologies is difficult, and we do not 
know whether the steps we have taken will prevent unauthorized use of our technology. If we are unable to protect our 
proprietary rights, we may find ourselves at a competitive disadvantage to others who have not incurred the substantial expense, 
time and effort required to create similar innovative products.  

We cannot assure you that any future service mark or trademark registrations will be issued for pending or future 

applications or that any registered service marks or trademarks will be enforceable or provide adequate protection of our 
proprietary rights. If we are unable to secure new marks, maintain already existing marks and enforce the rights to use such 
marks against unauthorized third-party use, our ability to brand, identify and promote our solutions in the marketplace could be 
impaired, which could harm our business.  

We customarily enter into agreements with our employees, contractors and certain parties with whom we do business to 

limit access to and disclosure of our proprietary information. The legal and technical steps we have taken, however, may not 
prevent unauthorized use or the reverse engineering of our technology. Moreover, we may be required to release the source code 
of our software to third parties under certain circumstances. For example, some of our customer agreements provide that if we 
cease to maintain or support a certain solution without replacing it with a successor solution, then we may be required to release 
the source code of the software underlying such solution. In addition, others may independently develop technologies that are 
competitive to ours or infringe our intellectual property. Moreover, it may be difficult or practically impossible to detect 
copyright infringement or theft of our software code. Enforcement of our intellectual property rights also depends on our legal 
actions being successful against these infringers, but these actions may not be successful, even when our rights have been 
infringed. Furthermore, the legal standards relating to the validity, enforceability and scope of protection of intellectual property 
rights in Internet-related industries are uncertain and still evolving.   

Additionally, if we sell our solutions internationally in the future, effective patent, trademark, service mark, copyright and 

trade secret protection may not be available or as robust in every country in which our solutions are available. As a result, we 
may not be able to effectively prevent competitors outside the United States from infringing or otherwise misappropriating our 
intellectual property rights, which could reduce our competitive advantage and ability to compete or otherwise harm our 
business.  

We may be unable to halt the operations of websites that aggregate or misappropriate data from our LeaseStar websites.  

From time to time, third parties have misappropriated data from our LeaseStar websites through website scraping, 
software robots or other means and aggregated this data on their websites with data from other companies. In addition, copycat 
websites have misappropriated data on our network and attempted to imitate our brand or the functionality of our website. When 
we have become aware of such websites, we have employed technological or legal measures in an attempt to halt their 
operations. However, we may be unable to detect all such websites in a timely manner and, even if we could, technological and 
legal measures may be insufficient to halt their operations. In some cases, particularly in the case of websites operating outside 
of the United States, our available remedies may not be adequate to protect us against the impact of the operation of such 
websites. Regardless of whether we can successfully enforce our rights against the operators of these websites, any measures 
that we may take could require us to expend significant financial or other resources, which could harm our business, results of 
operations or financial condition. In addition, to the extent that such activity creates confusion among consumers or advertisers, 
our brand and business could be harmed.  

Current and future legal proceedings against us could be costly and time consuming to defend.  

We are from time to time subject to legal proceedings and claims that arise in the ordinary course of business, including 

claims brought by our customers in connection with commercial disputes, claims brought by our customers’ current or 
prospective residents, including potential class action lawsuits based on asserted statutory or regulatory violations, employment-
based claims made by our current or former employees, administrative agencies, government regulators, or insurers. Litigation, 
enforcement actions, and other legal proceedings, regardless of their outcome, may result in substantial costs and may divert 
management’s attention and our resources, which may harm our business, overall financial condition and operating results. In 
addition, legal claims that have not yet been asserted against us may be asserted in the future. Although we maintain insurance, 

30 

 
there is no guarantee that such insurance will be available or sufficient to cover any such legal proceedings or claims. For 
example, insurance may not cover such legal proceedings or claims or may withhold or dispute coverage of such legal 
proceedings or claims on various grounds, including by alleging such coverage is beyond the scope of such policies, that we are 
not in compliance with the terms of such insurance policies or that such policies are not in effect, even after proceeds under such 
insurance policies have been received by us. In addition, insurance may not be sufficient for one or more such legal proceedings 
or claims and may not continue to be available on terms acceptable to us, or at all. A legal proceeding or claim brought against 
us that is uninsured or underinsured could result in unanticipated costs, thereby harming our operating results.  

In connection with the Yardi Lawsuit filed against us, we made claims for reimbursement against each of our primary and 

excess layer general liability and errors and omissions liability insurance carriers. Each of our primary and excess layer errors 
and omissions liability insurance carriers other than Homeland Insurance of New York (“Homeland”) reimbursed us up to each 
of its policy limits. On July 19, 2012, we became aware of assertions by one of our primary layer errors and omissions insurance 
carriers, Ace European Group, Ltd. d/b/a Ace European Group, Barbican Syndicate 1995 at Lloyds’s (“Ace”), that Ace no 
longer considered the previously reimbursed $5.0 million payment covered under such policy, and that Ace demanded 
reimbursement of the $5.0 million payment that it had previously reimbursed to us. On August 12, 2012, our first excess layer 
errors and omissions insurance carrier, Axis Surplus Insurance Company (“Axis”), informed us that if Ace’s policy is deemed 
void, then Axis’ first excess layer policy was void on the same basis which would result in our obligation to reimburse to Axis 
$5.0 million in payments that Axis had previously reimbursed to us. We dispute these assertions by these carriers and intend to 
vigorously protect its coverage. Accordingly, on August 14, 2012, we filed a lawsuit in the U.S. District Court for the Eastern 
District of Texas against Ace and Axis (the “Ace Lawsuit”) seeking a declaration by the court that Ace and Axis have no right 
to, and no lawful reason to demand reimbursement of, the amounts paid to our counsel in connection with the Yardi Lawsuit. On 
September 5, 2012, Ace filed a motion to dismiss the Ace Lawsuit and on September 6, 2012, defendant Axis filed a motion to 
dismiss the Ace Lawsuit. On September 24, 2012, we filed our opposition to the motions to dismiss and separately filed our 
motion for partial summary judgment on the basis that each of Ace’s and Axis’ notice of rescission was untimely under 
applicable statutory law. The Court has taken the motions under advisement, and has stayed all discovery deadlines in the action 
until they are decided. Trial in the Ace Lawsuit is currently set for November 4, 2013. We intend to continue to pursue coverage 
and other appropriate relief in connection with these insurance policies.   

In addition, in connection with the Yardi Lawsuit, we have an excess errors and omissions liability insurance policy with 

Homeland that provides an additional $5.0 million of coverage above the amounts previously reimbursed to us. We made claims 
for reimbursement under the Homeland policy with respect to the Yardi Lawsuit, but Homeland denied such claims and never 
made payment to us. On May 30, 2012, Homeland filed an Original Complaint for Declaratory Relief against us in the United 
States District Court for the Northern District of Texas, Fort Worth Division, seeking a declaration that Homeland’s policy 
excludes coverage for amounts incurred in connection with the Yardi Lawsuit. On August 29, 2012, we responded to 
Homeland’s complaint and filed counterclaims. Homeland responded to our counterclaims on September 20, 2012. On 
January 15, 2013, we filed our motion for partial summary judgment on our counterclaim for declaratory relief that Homeland is 
obligated under the policy at issue to reimburse us for our unpaid costs of defense in connection with the Yardi Lawsuit, subject 
to the limits of the policy. Homeland has filed a motion with the Court to stay its obligation to respond to that motion until it can 
take discovery with respect to whether it has grounds to rescind the policy. We have opposed that motion, as none of the 
proposed discovery relates to the policy interpretation issues that are the subject of our motion for summary judgment. We 
intend to continue to vigorously pursue coverage and other appropriate relief in connection with this insurance policy. We have 
not recorded any amounts as recoverable in relation to the Homeland insurance policy as of the date of this filing.  

On March 26, 2010, Smarter Agent, LLC, a provider of mobile real estate applications, filed a complaint against our 

subsidiary, Multifamily Technology Solutions, Inc., and multiple other defendants for patent infringement in the U.S. District 
Court for the District of Delaware. The complaint alleges, among other things, that we are infringing three related patents—U.S. 
patent nos. 6,385,541; 6,496,776; and 7,072,665—because of our distribution of our mobile app. The Complaint seeks 
injunctive relief, unspecified damages, enhanced damages, prejudgment interest, and attorneys’ fees and costs. We have denied 
the allegations and asserted counterclaims seeking declarations that we are not infringing the patents and that the patents are 
invalid. In November 2010, the U.S. Patent and Trademark Office (“USPTO”) granted a petition for re-examination of the three 
patents-in-suit and, in December 2010, issued office actions rejecting all claims of the patents as being invalid. Smarter Agent 
submitted arguments to attempt to overcome the rejections, but the USPTO maintained rejections of all claims in the patents, 
and has issued an action closing the prosecution (“ACP”) for all three patents. In January 2013, Smarter Agent filed its Appeal 
Brief—appealing the USPTO’s rejection of all claims for the ‘776 Patent—and we filed our Cross-Appeal Brief. In February 
2013, the parties filed related Respondent Briefs. Previously, in March 2011, the U.S. District Court for the District of Delaware 
stayed the litigation pending the completion of the re-examination proceedings and any related appeals. Because this lawsuit is 
at an early stage, it is not possible to predict its outcome. We intend to defend this case and pursue our counterclaims 
vigorously.  

31 

 
We could be sued for contract, warranty or product liability claims, and such lawsuits may disrupt our business, divert 
management’s attention and our financial resources or have an adverse effect on our financial results.  

We provide warranties to customers of certain of our solutions and services relating primarily to product functionality, 

network uptime, critical infrastructure availability and hardware replacement. General errors, defects, inaccuracies or other 
performance problems in the software applications underlying our solutions or inaccuracies in or loss of the data we provide to 
our customers could result in financial or other damages to our customers. Additionally, errors associated with any delivery of 
our services, including utility billing, could result in financial or other damages to our customers. There can be no assurance that 
any limitations of liability set forth in our contracts would be enforceable or would otherwise protect us from liability for 
damages. We maintain general liability insurance coverage, including coverage for errors and omissions, in amounts and under 
terms that we believe are appropriate. There can be no assurance that this coverage will continue to be available on terms 
acceptable to us, or at all, or in sufficient amounts to cover one or more large product liability claims, or that the insurer will not 
deny coverage for any future claim or dispute coverage of such legal proceedings or claims even after proceeds under such 
insurance policies have been received by us. The successful assertion of one or more large product liability claims against us 
that exceeds available insurance coverage, could have a material adverse effect on our business, prospects, financial condition 
and results of operations.  

If we fail to develop our brands cost-effectively, our financial condition and operating results could be harmed.  

We market our solutions under discrete brand names. We believe that developing and maintaining awareness of our 

brands is critical to achieving widespread acceptance of our existing and future solutions and is an important element in 
attracting new customers and retaining our existing customers. Additionally, we believe that developing these brands in a cost-
effective manner is critical in meeting our expected margins. In the past, our efforts to build our brands have involved 
significant expenses and we intend to continue to make expenditures on brand promotion. Brand promotion activities may not 
yield increased revenue, and even if they do, any increased revenue may not offset the expenses we incurred in building our 
brands. If we fail to cost-effectively build and maintain our brands, we may fail to attract new customers or retain our existing 
customers, and our financial condition and results of operations could be harmed.   

If we fail to maintain proper and effective internal controls, our ability to produce accurate and timely financial statements could 
be impaired, which could harm our operating results, our ability to operate our business and investors’ views of us.  

Ensuring that we have adequate internal financial and accounting controls and procedures in place so that we can produce 

accurate financial statements on a timely basis is a costly and time-consuming effort that needs to be re-evaluated frequently. 
Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements in accordance with United States generally accepted accounting 
principles. We are required to comply with Section 404 of the Sarbanes-Oxley Act of 2002, or the Sarbanes-Oxley Act, which 
requires annual management assessment of the effectiveness of our internal control over financial reporting and a report by our 
independent auditors. If we fail to maintain proper and effective internal controls, our ability to produce accurate and timely 
financial statements could be impaired, which could harm our operating results, harm our ability to operate our business and 
reduce the trading price of our stock.  

Changes in, or errors in our interpretations and applications of, financial accounting standards or practices may cause adverse, 
unexpected financial reporting fluctuations and affect our reported results of operations.  

A change in accounting standards or practices can have a significant effect on our reported results and may even affect our 
reporting of transactions completed before the change is effective. New accounting pronouncements and varying interpretations 
of accounting pronouncements have occurred and may occur in the future. Changes to existing rules or the questioning of 
current practices or errors in our interpretations and applications of financial accounting standards or practices may adversely 
affect our reported financial results or the way in which we conduct our business.  

We have incurred, and will incur, increased costs and demands upon management as a result of complying with the laws and 
regulations affecting public companies, which could harm our operating results.  

As a public company, we have incurred, and will incur, significant legal, accounting, investor relations and other expenses 

that we did not incur as a private company, including costs associated with public company reporting requirements. We also 
have incurred and will incur costs associated with current corporate governance requirements, including requirements under 
Section 404 and other provisions of the Sarbanes-Oxley Act, as well as rules implemented by the Securities Exchange 
Commission and The NASDAQ Stock Market LLC. We expect these rules and regulations to increase our legal and financial 
compliance costs substantially and to make some activities more time-consuming and costly. As a public company, it is more 
expensive for us to obtain director and officer liability insurance and that it may be more difficult for us to attract and retain 
qualified individuals to serve on our board of directors or as our executive officers.  

32 

 
Government regulation of the rental housing industry, and services provided to the rental housing industry, including background 
screening services, utility billing, insurance and payments, the Internet and e-commerce is evolving, and changes in regulations or 
our failure to comply with regulations could harm our operating results.  

The rental housing industry is subject to extensive and complex federal, state and local regulations. Our services and 
solutions must work within the extensive and evolving regulatory requirements applicable to our customers and third-party 
service providers, including, but not limited to, those under the Fair Credit Reporting Act, the Fair Housing Act, the Deceptive 
Trade Practices Act, the Drivers Privacy Protection Act, the Gramm-Leach-Bliley Act, the Fair and Accurate Credit 
Transactions Act, the Privacy Rules, Safeguards Rule and Consumer Report Information Disposal Rule promulgated by the 
Federal Trade Commission, or FTC, the regulations of the United States Department of Housing and Urban Development, or 
HUD, HIPAA/HITECH, rules and regulations of the Consumer Financial Protection Bureau (CFPB) and complex and divergent 
state and local laws and regulations related to data privacy and security, credit and consumer reporting, deceptive trade 
practices, discrimination in housing, utility billing and energy and gas consumption. These regulations are complex, change 
frequently and may become more stringent over time. Although we attempt to structure and adapt our solutions and service 
offerings to comply with these complex and evolving laws and regulations, we may be found to be in violation. If we are found 
to be in violation of any applicable laws or regulations, we could be subject to administrative and other enforcement actions as 
well as class action lawsuits or demands for client reimbursement. Additionally, many applicable laws and regulations provide 
for penalties or assessments on a per occurrence basis. Due to the nature of our business, the type of services we provide and the 
large number of transactions processed by our solutions, our potential liability in an enforcement action or class action lawsuit 
could be significant. In addition, entities such as HUD, the FTC and the CFPB have the authority to promulgate rules and 
regulations that may impact our customers and our business. We believe increased regulation is likely in the area of data 
privacy, and laws and regulations applying to the solicitation, collection, processing or use of personally identifiable information 
or consumer information could affect our customers’ ability to use and share data, potentially reducing demand for our on 
demand software solutions.   

Some of our LeaseStar products operate under the real estate brokerage laws of numerous states and require maintaining 

licenses in many of these states. Brokerage laws in these states could change, affecting our ability to do provide some LeaseStar, 
or if applicable, other products in these states.  

We deliver our on demand software solutions over the Internet and sell and market certain of our solutions over the 

Internet. As Internet commerce continues to evolve, increasing regulation by federal, state or foreign agencies becomes more 
likely. Taxation of products or services provided over the Internet or other charges imposed by government agencies or by 
private organizations for accessing the Internet may also be imposed. Any regulation imposing greater fees for Internet use or 
restricting information exchange over the Internet could result in a decline in the use of the Internet and the viability of on 
demand software solutions, which could harm our business and operating results.  

Our business is subject to the risks of international operations.  

Compliance with complex foreign and U.S. laws and regulations that apply to our international operations increases our 
cost of doing business. These numerous and sometimes conflicting laws and regulations include internal control and disclosure 
rules, data privacy and filtering requirements, anti-corruption laws, such as the Foreign Corrupt Practices Act, and other local 
laws prohibiting corrupt payments to governmental officials, and antitrust and competition regulations, among others.  

Violations of these laws and regulations could result in fines and penalties, criminal sanctions against us, our officers, or 
our employees, prohibitions on the conduct of our business and on our ability to carry on operations in one or more countries, 
and could also materially affect our brand, our international expansion efforts, our ability to attract and retain employees, our 
business, and our operating results. Although we have implemented policies and procedures designed to ensure compliance with 
these laws and regulations, there can be no assurance that our employees, contractors, or agents will not violate our policies.  

In addition, we are subject to a variety of risks inherent in doing business internationally, including:  
political, social, economic, or environmental instability, terrorist attacks and security concerns in general;  
limitations of local infrastructure;  
fluctuations in currency exchange rates;  
higher levels of credit risk and payment fraud;  
reduced protection for intellectual property rights in some countries;  

• 

• 

•  

• 

•  

•   difficulties in staffing and managing global operations and the increased travel, infrastructure and legal compliance costs 

associated with multiple international locations; and  
compliance with statutory equity requirements and management of tax consequences.  

•  

If we are unable to manage the complexity of our international operations successfully, our financial results could be adversely 
affected.  

33 

 
Our LeasingDesk insurance business is subject to governmental regulation which could reduce our profitability or limit our 
growth.  

Through our wholly owned subsidiary, Multifamily Internet Ventures LLC, we hold insurance agent licenses from a 

number of individual state departments of insurance and are subject to state governmental regulation and supervision in 
connection with the operation of our LeasingDesk insurance business. This state governmental supervision could reduce our 
profitability or limit the growth of our LeasingDesk insurance business by increasing the costs of regulatory compliance, 
limiting or restricting the solutions we provide or the methods by which we provide them or subjecting us to the possibility of 
regulatory actions or proceedings. Our continued ability to maintain these insurance agent licenses in the jurisdictions in which 
we are licensed depends on our compliance with the rules and regulations promulgated from time to time by the regulatory 
authorities in each of these jurisdictions. Furthermore, state insurance departments conduct periodic examinations, audits and 
investigations of the affairs of insurance agents.   

In all jurisdictions, the applicable laws and regulations are subject to amendment or interpretation by regulatory 
authorities. Generally, such authorities are vested with relatively broad discretion to grant, renew and revoke licenses and 
approvals and to implement regulations. Accordingly, we may be precluded or temporarily suspended from carrying on some or 
all of the activities of our LeasingDesk insurance business or fined or penalized in a given jurisdiction. No assurances can be 
given that our LeasingDesk insurance business can continue to be conducted in any given jurisdiction as it has been conducted 
in the past.  

We generate commission revenue from the insurance policies we sell as a registered insurance agent and if insurance premiums 
decline or if the insureds experience greater than expected losses, our revenues could decline and our operating results could be 
harmed.  

Through our wholly owned subsidiary, Multifamily Internet Ventures LLC, a managing general insurance agency, we 
generate commission revenue from offering liability and renter’s insurance. Through Multifamily Internet Ventures LLC we 
also sell additional insurance products, including auto and other personal lines insurance, to residents that buy renter’s insurance 
from us. These policies are ultimately underwritten by various insurance carriers. Some of the property owners and managers 
that participate in our programs opt to require residents to purchase rental insurance policies and agree to grant to Multifamily 
Internet Ventures LLC exclusive marketing rights at their properties. If demand for residential rental housing declines, property 
owners and managers may be forced to reduce their rental rates and to stop requiring the purchase of rental insurance in order to 
reduce the overall cost of renting. If property owners or managers cease to require renter’s insurance, elect to offer policies from 
competing providers or insurance premiums decline, our revenues from selling insurance policies will be adversely affected.  

Additionally, one type of commission paid by insurance carriers to Multifamily Internet Ventures LLC is contingent 
commission, which is affected by claims experienced at the properties for which the residents purchase insurance. In the event 
that claims by the insureds increase unexpectedly, the contingent commission we typically earn will be adversely affected. As a 
result, our quarterly operating results could fall below the expectations of analysts or investors, in which event our stock price 
may decline.  

Multifamily Internet Ventures LLC is required to maintain a 50-state general agency insurance license as well as 

individual insurance licenses for each sales agent involved in the solicitation of insurance products. Both the agency and 
individual licenses require compliance with state insurance regulations, payment of licensure fees, and continuing education 
programs. In the event that regulatory compliance requirements are not met, Multifamily Internet Ventures LLC could be 
subject to license suspension or revocation, state Department of Insurance audits, and regulatory fines. As a result, our ability to 
engage in the business of insurance could be restricted, and our operating revenue will be adversely affected.  

Our ability to use net operating losses to offset future taxable income may be subject to certain limitations.  

In general, under Section 382 of the Internal Revenue Code of 1986, as amended, or the Internal Revenue Code, a 
corporation that undergoes an “ownership change” is subject to limitations on its ability to utilize its pre-change net operating 
losses, or NOLs, to offset future taxable income. Our ability to utilize NOLs of companies that we may acquire in the future 
may be subject to limitations. Future changes in our stock ownership, some of which are outside of our control, could result in 
an ownership change under Section 382 of the Internal Revenue Code. For these reasons, we may not be able to utilize a 
material portion of the NOLs reflected on our balance sheet, even if we maintain profitability.  

If we are required to collect sales and use taxes on the solutions we sell in additional taxing jurisdictions, we may be subject to 
liability for past sales and our future sales may decrease.  

States and some local taxing jurisdictions have differing rules and regulations governing sales and use taxes, and these 
rules and regulations are subject to varying interpretations that may change over time. We review these rules and regulations 
periodically and currently collect and remit sales taxes in taxing jurisdictions where we believe we are required to do so. 
However, additional state and/or local taxing jurisdictions may seek to impose sales or other tax collection obligations on us, 
including for past sales. A successful assertion that we should be collecting additional sales or other taxes on our solutions could 
result in substantial tax liabilities for past sales, discourage customers from purchasing our solutions or may otherwise harm our 
business and operating results. This risk is greater with regard to solutions acquired through acquisitions.  

34 

 
We may also become subject to tax audits or similar procedures in jurisdictions where we already collect and remit sales 

taxes. A successful assertion that we have not collected and remitted taxes at the appropriate levels may also result in substantial 
tax liabilities for past sales. Liability for past taxes may also include very substantial interest and penalty charges. Our customer 
contracts provide that our customers must pay all applicable sales and similar taxes. Nevertheless, customers may be reluctant to 
pay back taxes and may refuse responsibility for interest or penalties associated with those taxes. If we are required to collect 
and pay back taxes and the associated interest and penalties, and if our customers fail or refuse to reimburse us for all or a 
portion of these amounts, we will incur unplanned expenses that may be substantial. Moreover, imposition of such taxes on our 
solutions going forward will effectively increase the cost of such solutions to our customers and may adversely affect our ability 
to continue to sell those solutions to existing customers or to gain new customers in the areas in which such taxes are imposed.   

Changes in our effective tax rate could harm our future operating results.  

We are subject to federal and state income taxes in the United States and various foreign jurisdictions, and our domestic 

and international tax liabilities are subject to the allocation of expenses in differing jurisdictions. Our tax rate is affected by 
changes in the mix of earnings and losses in jurisdictions with differing statutory tax rates, including jurisdictions in which we 
have completed or may complete acquisitions, certain non-deductible expenses arising from the requirement to expense stock 
options and the valuation of deferred tax assets and liabilities, including our ability to utilize our net operating losses. Increases 
in our effective tax rate could harm our operating results.  

We rely on our management team and need additional personnel to grow our business, and the loss of one or more key employees 
or our inability to attract and retain qualified personnel could harm our business.  

Our success and future growth depend on the skills, working relationships and continued services of our management 
team. The loss of our Chief Executive Officer or other senior executives could adversely affect our business. Our future success 
also will depend on our ability to attract, retain and motivate highly skilled software developers, marketing and sales personnel, 
technical support and product development personnel in the United States and internationally. All of our employees work for us 
on an at-will basis. Competition for these types of personnel is intense, particularly in the software industry. As a result, we may 
be unable to attract or retain qualified personnel. Our inability to attract and retain the necessary personnel could adversely 
affect our business.  

Our corporate culture has contributed to our success, and if we cannot maintain this culture as we grow, we could lose the 
innovation, creativity and teamwork fostered by our culture, and our business may be harmed.  

We believe that a strong corporate culture that nurtures core values and philosophies is essential to our long-term success. 

We call these values and philosophies the “RealPage Promise” and we seek to practice the RealPage Promise in our actions 
every day. The RealPage Promise embodies our corporate values with respect to customer service, investor communications, 
employee respect and professional development and management decision-making and leadership. As our organization grows 
and we are required to implement more complex organizational structures, we may find it increasingly difficult to maintain the 
beneficial aspects of our corporate culture which could negatively impact our future success. 

Risks Related to Ownership of our Common Stock  

The concentration of our capital stock owned by insiders may limit your ability to influence corporate matters.  

Our executive officers, directors, and entities affiliated with them together beneficially owned approximately 42.5% of our 
common stock as of December 31, 2012. Further, Stephen T. Winn, our President, Chief Executive Officer and Chairman of the 
Board, and entities beneficially owned by Mr. Winn held an aggregate of approximately 35.2% of our common stock as of 
December 31, 2012. This significant concentration of ownership may adversely affect the trading price for our common stock 
because investors often perceive disadvantages in owning stock in companies with controlling stockholders. Mr. Winn and 
entities beneficially owned by Mr. Winn may control our management and affairs and matters requiring stockholder approval, 
including the election of directors and the approval of significant corporate transactions, such as mergers, consolidations or the 
sale of substantially all of our assets. Consequently, this concentration of ownership may have the effect of delaying or 
preventing a change of control, including a merger, consolidation or other business combination involving us, or discouraging a 
potential acquirer from making a tender offer or otherwise attempting to obtain control, even if that change of control would 
benefit our other stockholders.  

The trading price of our common stock price may be volatile.  

The trading price of our common stock could be subject to wide fluctuations in response to various factors, including, but 

not limited to, those described in this “Risk Factors” section, some of which are beyond our control. Factors affecting the 
trading price of our common stock include:  

• 

• 

variations in our operating results or in expectations regarding our operating results;  
variations in operating results of similar companies;  

35 

 
• 

announcements of technological innovations, new solutions or enhancements, strategic alliances or agreements by us or 
by our competitors;  
announcements by competitors regarding their entry into new markets, and new product, service and pricing strategies;  

• 
•  marketing, advertising or other initiatives by us or our competitors;  
• 

increases or decreases in our sales of products and services for use in the management of units by customers and increases 
or decreases in the number of units managed by our customers;  
threatened or actual litigation;  

• 
•  major changes in our board of directors or management;  
• 

recruitment or departure of key personnel;  
changes in the estimates of our operating results or changes in recommendations by any research analysts that elect to 
follow our common stock;  

•  market conditions in our industry and the economy as a whole;  
• 

the overall performance of the equity markets;  
sales of our shares of common stock by existing stockholders;  
volatility in our stock price, which may lead to higher stock-based compensation expense under applicable accounting 
standards; and  
adoption or modification of regulations, policies, procedures or programs applicable to our business.  
In addition, the stock market in general, and the market for technology and specifically Internet-related companies, has 

• 

• 

• 

• 

experienced extreme price and volume fluctuations that have often been unrelated or disproportionate to the operating 
performance of those companies. Broad market and industry factors may harm the market price of our common stock regardless 
of our actual operating performance. In addition, in the past, following periods of volatility in the overall market and the market 
price of a particular company’s securities, securities class action litigation has often been instituted against these companies. 
This litigation, if instituted against us, could result in substantial costs and a diversion of our management’s attention and our 
resources, whether or not we are successful in such litigation.  

Our stock price could decline due to the large number of outstanding shares of our common stock eligible for future sale.  

Sales of substantial amounts of our common stock in the public market, or the perception that these sales could occur, 

could cause the market price of our common stock to decline. These sales could also make it more difficult for us to sell equity 
or equity-related securities in the future at a time and price that we deem appropriate.  

As of December 31, 2012, we had 75,826,615 shares of common stock outstanding. Of these shares, 72,988,010 were 

immediately tradable without restriction or further registration under the Securities Act, unless these shares are held by 
“affiliates,” as that term is defined in Rule 144 under the Securities Act.  

As of December 31, 2012, holders of 30,807,154 shares, or approximately 40.6%, of our outstanding common stock were 

entitled to rights with respect to the registration of these shares under the Securities Act. If we register their shares of common 
stock, these stockholders could sell those shares in the public market without being subject to the volume and other restrictions 
of Rule 144 and Rule 701.  

In 2012, we registered a total of 4,694,073 shares of our outstanding common stock held by affiliates pursuant to a 

registration statement on Form S-3, which shares are now freely tradable in the public market.   

In addition, we have registered approximately 20,934,259 shares of common stock that have been issued or reserved for 

future issuance under our stock incentive plans. Of these shares, 2,367,409 shares were eligible for sale upon the exercise of 
vested options as of December 31, 2012.  

Our charter documents and Delaware law could prevent a takeover that stockholders consider favorable and could also reduce the 
market price of our stock.  

Our amended and restated certificate of incorporation and our amended and restated bylaws contain provisions that could 
delay or prevent a change in control of our company. These provisions could also make it more difficult for stockholders to elect 
directors and take other corporate actions. These provisions include:  

• 

• 

• 

a classified board of directors whose members serve staggered three-year terms;  
not providing for cumulative voting in the election of directors;  
authorizing our board of directors to issue, without stockholder approval, preferred stock with rights senior to those of our 
common stock;  

36 

 
  
• 

• 

prohibiting stockholder action by written consent; and  
requiring advance notification of stockholder nominations and proposals.  
These and other provisions of our amended and restated certificate of incorporation and our amended and restated bylaws 
and under Delaware law could discourage potential takeover attempts, reduce the price that investors might be willing to pay in 
the future for shares of our common stock and result in the market price of our common stock being lower than it would be 
without these provisions.  

If securities analysts do not continue to publish research or reports about our business or if they publish negative evaluations of 
our stock, the price of our stock could decline.  

We expect that the trading price for our common stock may be affected by research or reports that industry or financial 

analysts publish about us or our business. If one or more of the analysts who cover us downgrade their evaluations of our stock, 
the price of our stock could decline. If one or more of these analysts cease coverage of our company, we could lose visibility in 
the market for our stock, which in turn could cause our stock price to decline.  

We do not anticipate paying any dividends on our common stock.  
We do not anticipate paying any cash dividends on our common stock in the foreseeable future. If we do not pay cash dividends, you 
would receive a return on your investment in our common stock only if the market price of our common stock has increased when you 
sell your shares. In addition, the terms of our credit facilities currently restrict our ability to pay dividends.  

Item 1B.  Unresolved Staff Comments  

None.  

Item  2. 

Properties  
As of December 31, 2012, we lease approximately 225,000 square feet of space for our corporate headquarters and data 

center in Carrollton, Texas under lease agreements that expire in August 2016. We have offices in Tulsa, Oklahoma; Camarillo, 
California; Centennial, Colorado; Irvine, California; San Francisco, California; San Diego, California; Plano, Texas; Kennesaw, 
Georgia; Milwaukee, Wisconsin; Vienna, Virginia; Willston, Vermont; Mason, Ohio; Charlotte, North Carolina; Greer, South 
Carolina; Washington, D.C.; Westlake Village, California; Wilsonville, Oregon; Winnipeg, Manitoba, Canada; Manila, 
Philippines and Hyderabad, India. We believe our current and planned data centers and office facilities will be adequate for the 
foreseeable future.  

We also license data center space and collocation services at a facility in Dallas, Texas for our secondary data center 
pursuant to a master services agreement with DataBank Holdings Ltd., or DataBank. Our agreement with DataBank has an 
initial term of 36 months and automatically renews for successive one-year terms unless we elect to terminate the agreement by 
giving notice 30 days prior to the end of a current term, in which case the agreement terminates at the end of such term. The 
initial term of our agreement with DataBank expired on May 31, 2010, and the agreement automatically renews for successive 
one-year terms. We may also terminate the master services agreement for convenience upon 30 days notice and payment of 
specified fees, and either party may terminate the agreement for cause and without penalty. Following termination of the master 
services agreement for any reason, DataBank is obligated to continue to provide such services related to the termination as we 
may reasonably request, but only for a period of 15 days. Any unplanned termination of our master services agreement with 
DataBank or DataBank’s failure to perform its obligations under the agreement would require us to move our secondary data 
center to another provider and could cause disruptions in the continuous availability of our secondary data center or some of our 
services.   

Item 3.  

Legal Proceedings  

We are subject to the various legal proceedings and claims discussed below as well as certain other legal proceedings and 

claims that have not been fully resolved and that have arisen in the ordinary course of business. We are involved in litigation, 
but we believe that any reasonably possible adverse outcome of these matters would not be material either individually or in the 
aggregate at this time. Our view of these matters may change in the future as litigation and events related thereto unfold. See the 
risk factors “Assertions by a third party that we infringe its intellectual property, whether successful or not, could subject us to 
costly and time-consuming litigation or expensive licenses” and “Current and future legal proceedings against us could be 
costly and time consuming to defend” in Part I, Item 1A of this Form 10-K under the heading “Risk Factors.”  

On January 24, 2011, Yardi Systems, Inc. filed a lawsuit in the U.S. District Court for the Central District of California 

against RealPage, Inc. and DC Consulting, Inc. (the “Yardi Lawsuit”). We answered and filed counterclaims against Yardi, and 
on July 1, 2012, the Company and Yardi entered into a Settlement Agreement resolving all outstanding litigation between the 
parties. In connection with the Yardi Lawsuit, we made claims for reimbursement against each of our primary and excess layer 

37 

 
general liability and errors and omissions liability insurance carriers. Each of our primary and excess layer errors and omissions 
liability insurance carriers other than Homeland Insurance of New York (“Homeland”) reimbursed us up to each of its policy 
limits. On July 19, 2012, we became aware of assertions by one of our primary layer errors and omissions insurance carriers, 
Ace European Group, Ltd. d/b/a Ace European Group, Barbican Syndicate 1995 at Lloyds’s (“Ace”), that Ace no longer 
considered the previously reimbursed $5.0 million payment covered under such policy, and that Ace demanded reimbursement 
of the $5.0 million payment that it had previously reimbursed to us. On August 12, 2012, our first excess layer errors and 
omissions insurance carrier, Axis Surplus Insurance Company (“Axis”), informed us that if Ace’s policy is deemed void, then 
Axis’ first excess layer policy was void on the same basis which would result in our obligation to reimburse to Axis $5.0 million 
in payments that Axis had previously reimbursed to us. We dispute these assertions by these carriers and intend to vigorously 
protect its coverage. Accordingly, on August 14, 2012, we filed a lawsuit in the U.S. District Court for the Eastern District of 
Texas against Ace and Axis (the “Ace Lawsuit”) seeking a declaration by the court that Ace and Axis have no right to, and no 
lawful reason to demand reimbursement of, the amounts paid to our counsel in connection with the Yardi Lawsuit. On 
September 5, 2012, Ace filed a motion to dismiss the Ace Lawsuit and on September 6, 2012, defendant Axis filed a motion to 
dismiss the Ace Lawsuit. On September 24, 2012, we filed our opposition to the motions to dismiss and separately filed our 
motion for partial summary judgment on the basis that each of Ace’s and Axis’ notice of rescission was untimely under 
applicable statutory law. The Court has taken the motions under advisement, and has stayed all discovery deadlines in the action 
until they are decided. Trial in the Ace Lawsuit is currently set for November 4, 2013. We intend to continue to pursue coverage 
and other appropriate relief in connection with these insurance policies.  

In addition, in connection with the Yardi Lawsuit, we have an excess errors and omissions liability insurance policy with 

Homeland that provides an additional $5.0 million of coverage above the amounts previously reimbursed to us. We made claims 
for reimbursement under the Homeland policy with respect to the Yardi Lawsuit, but Homeland denied such claims and never 
made payment to us. On May 30, 2012, Homeland filed an Original Complaint for Declaratory Relief against us in the United 
States District Court for the Northern District of Texas, Fort Worth Division, seeking a declaration that Homeland’s policy 
excludes coverage for amounts incurred in connection with the Yardi Lawsuit. On August 29, 2012, we responded to 
Homeland’s complaint and filed counterclaims. Homeland responded to our counterclaims on September 20, 2012. On 
January 15, 2013, we filed our motion for partial summary judgment on our counterclaim for declaratory relief that Homeland is 
obligated under the policy at issue to reimburse us for our unpaid costs of defense in connection with the Yardi Lawsuit, subject 
to the limits of the policy. Homeland has filed a motion with the Court to stay its obligation to respond to that motion until it can 
take discovery with respect to whether it has grounds to rescind the policy. We have opposed that motion, as none of the 
proposed discovery relates to the policy interpretation issues that are the subject of our motion for summary judgment. We 
intend to continue to vigorously pursue coverage and other appropriate relief in connection with this insurance policy. We have 
not recorded any amounts as recoverable in relation to the Homeland insurance policy as of the date of this filing.   

On March 26, 2010, Smarter Agent, LLC, a provider of mobile real estate applications, filed a complaint against our 

subsidiary, Multifamily Technology Solutions, Inc., and multiple other defendants for patent infringement in the U.S. District 
Court for the District of Delaware. The complaint alleges, among other things, that we are infringing three related patents—U.S. 
patent nos. 6,385,541; 6,496,776; and 7,072,665—because of our distribution of our mobile app. The Complaint seeks 
injunctive relief, unspecified damages, enhanced damages, prejudgment interest, and attorneys’ fees and costs. We have denied 
the allegations and asserted counterclaims seeking declarations that we are not infringing the patents and that the patents are 
invalid. In November 2010, the U.S. Patent and Trademark Office (“USPTO”) granted a petition for re-examination of the three 
patents-in-suit and, in December 2010, issued office actions rejecting all claims of the patents as being invalid. Smarter Agent 
submitted arguments to attempt to overcome the rejections, but the USPTO maintained rejections of all claims in the patents, 
and has issued an action closing the prosecution (“ACP”) for all three patents. In January 2013, Smarter Agent filed its Appeal 
Brief—appealing the USPTO’s rejection of all claims for the ‘776 Patent—and we filed our Cross-Appeal Brief. In February 
2013, the parties filed related Respondent Briefs. Previously, in March 2011, the U.S. District Court for the District of Delaware 
stayed the litigation pending the completion of the re-examination proceedings and any related appeals. Because this lawsuit is 
at an early stage, it is not possible to predict its outcome. We intend to defend this case and pursue our counterclaims 
vigorously.  

Item  4. 

Mine Safety Disclosures  

Not applicable.  

38 

 
  
PART II  

Item  5.  Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 

Securities  
Market Information and Holders  
Our common stock is traded on the NASDAQ Global Select Market under the symbol “RP.” The following table sets forth for the 
periods indicated the high and low sale prices per share of our common stock as reported on the NASDAQ Global Select Market for 
the periods indicated:  

Year Ending December 31, 2011 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

Year Ending December 31, 2012 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

Low  
$ 22.00  
$ 24.10  
$ 18.17  
$ 19.33  

Low  
$ 18.64  
$ 16.92  
$ 20.81  
$ 17.49  

High

$ 31.00 
$ 32.83 
$ 26.71 
$ 28.08 

High

$ 28.66 
$ 23.16 
$ 26.26 
$ 23.15 

On February 15, 2013, the closing price of our common stock on the NASDAQ Global Select Market was $23.61 per share and, 

as of February 15, 2013, there were approximately 750 holders of record of our common stock. Because many of our shares of 
common stock are held by brokers and other institutions on behalf of stockholders, this number is not indicative of the total number of 
stockholders represented by these stockholders of record.  

Dividend Policy  

We have neither declared nor paid any cash dividends on our common stock in our two most recent fiscal years. We do not 
expect to pay dividends on our common stock for the foreseeable future. Instead, we anticipate that all of our earnings will be used for 
the operation and growth of the business. Any future determination to declare cash dividends would be subject to the discretion of our 
board of directors and would depend upon various factors, including our results of operations, financial condition and liquidity 
requirements, restrictions that may be imposed by applicable law and our contracts and other factors deemed relevant by our board of 
directors. In addition, the terms of our credit facilities currently restrict our ability to pay dividends.  

Equity Compensation Plan Information  

For information regarding securities authorized for issuance under equity compensation plans, see Part III “Item 12—Security 

Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.”   

39 

 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
Performance Graph  

The following graph compares the relative performance of our common stock, the NASDAQ Global Market Index, NASDAQ 

Composite and the NASDAQ Computer and Data Processing Index. This graph covers the quarterly periods from August 12, 2010 
(the first trading date immediately following our initial public offering), through December 31, 2012. In each case, this graph assumes 
a $100 investment on August 12, 2010 at our closing price of $14.52 per share and reinvestment of all dividends, if any.  

RealPage, Inc. 
NASDAQ Composite—
Total Returns   

NASDAQ Global Market 

Index  

NASDAQ Computer and 
Data Processing Index 

March 31, 
2011  
$ 190.98 

June 30, 
2011  
$ 182.30 

September 30,
2011  
140.84 

$ 

December 31,
2011  
174.04 

$ 

March 31,
2012  
$ 132.02 

June 30, 
2012  
$159.50 

September 30,
2012  
155.65 

$ 

December 31,
2012  
148.55 

$ 

  127.86 

  127.82 

111.59 

120.76 

  143.67 

  136.84 

145.78 

142.17 

  133.57 

  130.56 

102.34 

108.29 

  127.88 

  126.54 

131.46 

125.10 

  128.83 

  127.79 

115.66 

121.08 

  139.12 

  133.36 

142.56 

137.94 

40 

 
  
 
  
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 6.  

Selected Financial Data  

We have derived the consolidated statements of operations and balance sheet data for the years ended December 31, 2012, 2011, 

2010, 2009 and 2008 from our audited consolidated financial statements, which have been audited by Ernst & Young LLP, 
independent registered public accounting firm. Certain prior year expenses have been reclassified to conform with current year 
presentation. See Note 2 of the Notes to Consolidated Financial Statements under Item 8 of this Annual Report on Form 10-K for 
further information regarding these reclassifications. Over the last five fiscal years, we have acquired a number of companies as 
disclosed in Note 3 Acquisitions of the Notes to Consolidated Financial Statements under Item 8 of this Annual Report on Form 10-K. 
The results of our acquired companies have been included in our consolidated financial statements since their respective dates of 
acquisition and have contributed to our growth in our results of operations. You should read this information in conjunction with our 
audited consolidated financial statements, the related notes to these financial statements and the information in Item 7 “Management’s 
Discussion and Analysis of Financial Condition and Results of Operations” and included elsewhere in this Annual Report on Form 10-
K. Our historical results are not necessarily indicative of our future results.  

Revenue: 

On demand   
On premise   
Professional and other   

Total revenue 

Cost of revenue 
Gross profit 
Operating expenses: 

Product development 
Sales and marketing 
General and administrative 

Total operating expense 

Operating income (loss) 
Interest expense and other, net 
Net income (loss) before taxes 
Income tax expense (benefit)   
Net income (loss) 

2012

$ 306,400 
5,216 
  10,556 
  322,172 
  128,562 
  193,610 

  48,177 
  76,992 
  56,993 
  182,162 
  11,448 
(2,046)
9,402 
4,219 
$  5,183 

Year Ended December 31,  
2010  
(in thousands, except per share data)

2009

2011

$ 239,436 
6,581 
  11,962 
  257,979 
  108,155 
  149,824 

  43,441 
  63,775 
  40,798 
  148,014 
1,810 
(3,251)
(1,441)
(210)
$  (1,231)

$ 169,678  
8,545  
  10,051  
  188,274  
  79,044  
  109,230  

  36,922  
  37,693  
  28,328  
  102,943  
6,287  
(5,501) 
786  
719  
67  

$ 

$ 128,377 
3,860 
8,665 
  140,902 
  58,513 
  82,389 

  27,446 
  27,804 
  20,210 
  75,460 
6,929 
(4,528)
2,401 
  (26,028)
$  28,429 

2008

$  95,192 
7,582 
9,794 
  112,568 
  46,058 
  66,510 

  28,806 
  23,923 
  14,135 
  66,864 
(354)
(2,152)
(2,506)
703 
$  (3,209)

Net income (loss) attributable to common stockholders: 

Basic 
Diluted 

Net income (loss) per share attributable to common stockholders: 

Basic 
Diluted 

Weighted average shares used in computing net income (loss) per 

share attributable to common stockholders: 

$  5,183 
$  5,183 

$  (1,231)
$  (1,231)

$  (2,877) 
$  (2,877) 

$  10,611 
$  10,611 

$ (10,658)
$ (10,658)

$ 
$ 

0.07 
0.07 

$ 
$ 

(0.02)
(0.02)

$ 
$ 

(0.07) 
(0.07) 

$ 
$ 

0.44 
0.42 

$ 
$ 

(0.77)
(0.77)

Basic 
Diluted 

  71,838 
  74,002 

  68,480 
  68,480 

  39,737  
  39,737  

  23,934 
  25,511 

  13,886 
  13,886 

Consolidated Balance Sheet Data: 
Cash and cash equivalents(1)  
Total current assets  
Total assets 
Total current liabilities 
Total deferred revenue 
Current and long-term debt(2) 
Total liabilities 
Redeemable convertible preferred stock  
Total stockholders’ equity (deficit) 
Other Financial Data: 
Adjusted EBITDA(3) 
Operating cash flow 
Capital expenditures 
Selected Operating Data: 
Number of on demand customers at period end 
Number of on demand units at period end 
Total number of employees at period end 

$  51,273 
  124,758 
  400,065 
  114,376 
  66,018 
  50,377 
  177,184 
—   
  222,881 

$  56,459 
  49,226 
  16,147 

7,790 
7,302 
2,273 

$ 118,010  
  170,522  
  342,792  
  93,974  
  55,664  
  66,629  
  170,208  
—    
  172,584  

$  35,303  
  27,690  
  12,178  

6,922  
6,066  
1,759  

$  4,427 
  51,003 
  142,113 
  78,050 
  49,428 
  53,990 
  136,757 
  71,832 
  (66,476)

$  25,593 
  24,758 
9,509 

5,032 
4,551 
1,141 

$  4,248 
  49,119 
  102,340 
  75,705 
  47,232 
  48,943 
  129,622 
  71,675 
  (98,957)

$  13,064 
7,962 
  10,263 

2,669 
3,833 
922 

$  33,804 
  127,484 
  402,197 
  124,857 
  70,079 
  10,000 
  147,126 
—   
  255,071 

$  73,349 
  58,412 
  18,774 

8,466 
8,113 
2,893 

41 

 
  
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
  
  
 
 
  
  
 
  
 
 
 
  
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(1)  Excludes restricted cash.  
(2) 
(3)  We define this metric as net income (loss) plus depreciation and asset impairment; amortization of intangible assets; interest 

Includes capital lease obligations.  

expense, net; income tax expense (benefit); stock-based compensation expense and acquisition-related expense. In 2011, 
Adjusted EBITDA excludes litigation related expenses pertaining to the Yardi litigation as discussed in Part I, Item 3 “Legal 
Proceedings.” Beginning in the second quarter of 2011, Adjusted EBITDA includes acquisition-related deferred revenue 
adjustments. Beginning in the third quarter of 2012, Adjusted EBITDA excludes stock registration costs.  

We believe that the use of Adjusted EBITDA is useful to investors and other users of our financial statements in evaluating our 

operating performance because it provides them with an additional tool to compare business performance across companies and across 
periods. We believe that:  

• 

•  

Adjusted EBITDA provides investors and other users of our financial information consistency and comparability with our 
past financial performance, facilitates period-to-period comparisons of operations and facilitates comparisons with our 
peer companies, many of which use similar non-GAAP financial measures to supplement their GAAP results; and  
it is useful to exclude certain non-cash charges, such as depreciation and asset impairment, amortization of intangible 
assets and stock-based compensation and non-core operational charges, such as acquisition-related expense and litigation-
related expenses, from Adjusted EBITDA because the amount of such expenses in any specific period may not directly 
correlate to the underlying performance of our business operations and these expenses can vary significantly between 
periods as a result of new acquisitions, full amortization of previously acquired tangible and intangible assets or the timing 
of new stock-based awards, as the case may be.  

We use Adjusted EBITDA in conjunction with traditional GAAP operating performance measures as part of our overall 

assessment of our performance, for planning purposes, including the preparation of our annual operating budget, to evaluate the 
effectiveness of our business strategies and to communicate with our board of directors concerning our financial performance.  

We do not place undue reliance on Adjusted EBITDA as our only measure of operating performance. Adjusted EBITDA should 

not be considered as a substitute for other measures of liquidity or financial performance reported in accordance with GAAP. There 
are limitations to using non-GAAP financial measures, including that other companies may calculate these measures differently than 
we do, that they do not reflect our capital expenditures or future requirements for capital expenditures and that they do not reflect 
changes in, or cash requirements for, our working capital. We compensate for the inherent limitations associated with using Adjusted 
EBITDA measures through disclosure of these limitations, presentation of our financial statements in accordance with GAAP and 
reconciliation of Adjusted EBITDA to the most directly comparable GAAP measure, net income (loss).  

The following table presents a reconciliation of net income (loss) to Adjusted EBITDA:  

Net income (loss)  

Acquisition-related deferred revenue adjustment 
Depreciation, asset impairment and loss on sale of asset 
Amortization of intangible assets 
Interest expense, net  
Income tax expense (benefit)  
Litigation-related expense 
Stock-based compensation expense 
Acquisition-related (income) expense   
Stock registration costs 

$  5,183 
89 
  13,539 
  19,498 
  2,160 
  4,219 
  10,158 
  18,178 
(350)
675 

2012

2011

2009

Year Ended December 31, 
2010  
(in thousands) 
$ 
67 
  —   
  10,371 
  10,675 
  5,510 
719 
  —   
  7,340 
621 
  —   

$  28,429 
  —   
9,231 
5,784 
4,528 
  (26,028)
  —   
2,805 
844 
  —   

$ (1,231)
706 
  11,539 
  18,006 
  2,868 
(210)
  1,298 
  22,618 
865 
  —   

2008

$ (3,209)
  —   
  9,847 
  2,095 
  2,152 
703 
  —   
  1,476 
  —   
  —   

Adjusted EBITDA 

$ 73,349 

$ 56,459 

$ 35,303 

$  25,593 

$ 13,064 

42 

 
  
  
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
The following table presents stock-based compensation included in each expense category:  

Cost of revenue 
Product development 
Sales and marketing 
General and administrative 

Total stock-based compensation expense 

Year Ended December 31,

2012

2011

$  2,806 
  4,391 
  4,790 
  6,191 

$  1,655 
  4,594 
  12,017 
  4,352 

2010  

(in thousands) 
$  633 
  2,568 
  2,493 
  1,646 

2009

2008

$  367 
  1,175 
498 
765 

$  104 
727 
277 
368 

$ 18,178 

$ 22,618 

$ 7,340 

$ 2,805 

$ 1,476 

Item 7.   Management’s Discussion and Analysis of Financial Condition and Results of Operations  

The following discussion and analysis of our financial condition and results of operations should be read together with 
“Selected Financial Data” and our audited consolidated financial statements and accompanying notes included elsewhere in this 
filing. This discussion contains forward-looking statements, based on current expectations and related to our plans, estimates, beliefs 
and anticipated future financial performance. These statements involve risks and uncertainties and our actual results may differ 
materially from those anticipated in these forward-looking statements as a result of many factors, including those set forth under 
“Risk Factors,” “Special Note Regarding Forward-Looking Statements” and elsewhere in this filing.  

Overview  

We are a leading provider of on demand software solutions for the rental housing industry. Our broad range of property 

management solutions enable owners and managers of single-family and a wide variety of multi-family rental property types to 
manage their marketing, pricing, screening, leasing, accounting, purchasing and other property operations. We deliver our on demand 
software solutions via the Internet through an integrated software platform that provides a single point of access and a shared 
repository of prospect, resident and property data.  

We derive a substantial majority of our revenue from sales of our on demand software solutions. We also derive revenue from 
our professional and other services. A small percentage of our revenue is derived from sales of our on premise software solutions to 
our existing on premise customers. Our on demand software solutions are sold pursuant to subscription license agreements and our on 
premise software solutions are sold pursuant to term or perpetual license agreements and associated maintenance agreements. 
Typically, we price our solutions based primarily on the number of units the customer manages with our solutions. For our insurance-
based solutions, we earn revenue based on a fixed commission rate of earned premiums and a contingent commission calculated in 
accordance with the applicable agreement. For our transaction-based solutions, we price based on a fixed rate per transaction. We sell 
our solutions through our direct sales organization and derive substantially all of our revenue from sales in the United States. Our 
revenue has increased from $188.3 million in 2010 to $322.2 million in 2012. The increase in revenue has primarily been driven by 
increased sales of our on demand software solutions, a substantial amount of which has been derived from purchases of additional on 
demand software solutions by our existing customers. In 2012, our on demand revenue represented 95.1% of our total revenue.  

While the adoption of on demand software solutions in the rental housing industry is growing rapidly, it remains at a relatively 

early stage of development. Additionally, there is a low level of penetration of our on demand software solutions in our existing 
customer base. We believe these factors present us with significant opportunities to generate revenue through sales of additional on 
demand software solutions. Our existing and potential customers base their decisions to invest in our solutions on a number of factors, 
including general economic conditions.  

Our company was formed in 1998 to acquire Rent Roll, Inc., which marketed and sold on premise property management 

systems for the conventional and affordable multi-family rental housing markets. In June 2001, we released OneSite, our first on 
demand property management system. Since 2002, we have expanded our on demand software solutions to include a number of 
software-enabled value-added services that provide complementary sales and marketing, asset optimization, risk mitigation, billing 
and utility management and spend management capabilities. In connection with this expansion, we have allocated greater resources to 
the development and infrastructure needs of developing and increasing sales of our suite of on demand software solutions. In addition, 
since July 2002, we have completed 21 acquisitions of complementary technologies to supplement our internal product development 
and sales and marketing efforts and expand the scope of our solutions, the types of rental housing properties served by our solutions 
and our customer base. As of December 31, 2012, we had approximately 2,893 employees.  

On August 11, 2010, our registration statement on Form S-1 (File No 333-166397) relating to our initial public offering was 
declared effective by the Securities and Exchange Commission, or SEC. We sold 6,000,000 shares of common stock in our initial 
public offering. Our common stock began trading on August 12, 2010 on the NASDAQ Global Select Stock Market under the symbol 

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“RP,” and the offering closed on August 17, 2010. Upon closing of our initial public offering, all outstanding shares of our convertible 
preferred stock, including a portion of accrued but unpaid dividends on our outstanding shares of Series A, Series A1 and Series B 
convertible preferred stock, were converted into 29,567,952 shares of common stock.  

On December 6, 2010, our registration statement on Form S-1 (File No 333-170667) relating to a public stock offering was 

declared effective by the SEC. We sold an additional 4,000,000 shares of common stock in the offering. The offering closed on 
December 10, 2010.   

New Product Families  

In August 2011, we announced our new product family, LeaseStar, which consolidated and integrated products and services 

related to our acquisitions of eREI, LevelOne, SeniorLiving.net, MTS, RMO and our suite of products and services historically 
branded as Crossfire. We believe the LeaseStar product family unifies major organic and paid lead channels into a single marketplace 
where consumers can find a rental unit and transact business by viewing real time availability, pricing, pre-qualify and lease online.  

In February 2012, we announced our new product family, RealPage Senior Living. We believe RealPage Senior Living will help 

owners and managers attract more residents and improve the living and care experience enjoyed by those residents.  

Recent Acquisitions  

In January 2012, we acquired substantially all of the operating assets of Vigilan, Incorporated (“Vigilan”). A provider of 
assisted living software-as-a-service solutions, Vigilan products allow assisted living communities to monitor and schedule detailed 
care, manage labor costs, provide accurate billing and maintaining regulatory compliance through its comprehensive compliance 
module. We acquired Vigilan for a purchase price of $5.0 million consisting of a cash payment of $4.0 million and two additional cash 
payments of up to $0.5 million due 12 months and 24 months after the acquisition date.  

In July 2012, we acquired all of the issued and outstanding shares of Rent Mine Online, Inc. (“RMO”) for a purchase price 

which consists of a cash payment of $5.5 million at closing, a deferred payment of up to $3.5 million and a contingent deferred earn 
out payment of up to 300,000 shares of our common stock, payable based on the achievement of specified milestones on or before 
December 31, 2014. The acquisition of RMO expands our resident referral capabilities into the multifamily residential rental housing 
market.  

In February 2013, we acquired certain assets of Seniors for Living, Inc. (“SFL”). SFL is a leading performance-based marketing 
company that provides senior housing communities and home care companies with industry-leading referral and marketing services to 
help them achieve their occupancy goals. We plan to integrate SFL with our existing senior living software solutions. We acquired 
SFL for a purchase price of $2.7 million which consisted of a cash payment of $2.3 million and additional cash payments of $0.2 
million each due six months and 12 months after the acquisition date.  

Key Business Metrics  

In addition to traditional financial measures, we monitor our operating performance using a number of financially and non-
financially derived metrics that are not included in our consolidated financial statements. We monitor the key performance indicators 
reflected in the following table:  

2012

Year Ended December 31,  
2011  
(in thousands, except dollar per unit data)

2010

$ 322,172 
$ 306,400 

95.1%
8,113 
7,625 
$ 306,489 

$  40.20  
$  73,349 

22.8%

$ 257,979  
$ 239,436  

92.8% 
7,302  
6,574  
$ 240,142  

$  36.53  
$  56,459  

21.9% 

$ 188,274 
$ 169,678 

90.1%
6,066 
5,249 
$ 169,678 

$  32.33  
$  35,303 

18.8%

Revenue: 

Total revenue 
On demand revenue  
On demand revenue as a percentage of total revenue

Ending on demand units 
Average on demand units   
Non-GAAP on demand revenue 
Non-GAAP on demand revenue per average on  

demand unit 
Adjusted EBITDA 
Adjusted EBITDA as a percentage of total revenue 

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On demand revenue. This metric represents the license and subscription fees relating to our on demand software solutions, 
typically licensed for one year terms, commission income from sales of renter’s insurance policies and transaction fees for certain of 
our on demand software solutions. We consider on demand revenue to be a key business metric because we believe the market for our 
on demand software solutions represents the largest growth opportunity for our business.  

On demand revenue as a percentage of total revenue. This metric represents on demand revenue for the period presented 
divided by total revenue for the same period. We use on demand revenue as a percentage of total revenue to measure our success in 
executing our strategy to increase the penetration of our on demand software solutions and expand our recurring revenue streams 
attributable to these solutions. We expect our on demand revenue to remain a significant percentage of our total revenue although the 
actual percentage may vary from period to period due to a number of factors, including the timing of acquisitions, professional and 
other revenue and on premise perpetual license sales and maintenance fees resulting from our February 2010 acquisition.   

Ending on demand units. This metric represents the number of rental housing units managed by our customers with one or more 
of our on demand software solutions at the end of the period. We use ending on demand units to measure the success of our strategy of 
increasing the number of rental housing units managed with our on demand software solutions. Property unit counts are provided to us 
by our customers as new sales orders are processed. Property unit counts may be adjusted periodically as information related to our 
customers’ properties is updated or supplemented, which could result in adjustments to the number of units previously reported.  

Non-GAAP on demand revenue. This metric represents on demand revenue adjusted to reverse the effect of the write down of 

deferred revenue associated with purchase accounting for strategic acquisitions. We use this metric to evaluate our on demand revenue 
as we believe its inclusion provides a more accurate depiction of on demand revenue arising from our strategic acquisitions.  

The following provides a reconciliation of non-GAAP on demand revenue to on demand revenue, our most directly comparable 

GAAP financial measure:  

On demand revenue 
Acquisition-related deferred revenue adjustment 

Year Ended December 31,
2011  
(in thousands) 
$ 239,436 
706 

2010

$ 169,678
—  

2012

$ 306,400
89

Non-GAAP on demand revenue 

$ 306,489

$ 240,142 

$ 169,678

Non-GAAP on demand revenue per average on demand unit. This metric represents non-GAAP on demand revenue for the 
period presented divided by average on demand units for the same period. For interim periods, the calculation is performed on an 
annualized basis. We calculate average on demand units as the average of the beginning and ending on demand units for each quarter 
in the period presented. We monitor this metric to measure our success in increasing the number of on demand software solutions 
utilized by our customers to manage their rental housing units, our overall revenue and profitability.  

Adjusted EBITDA. We define this metric as net income (loss) plus depreciation and asset impairment; amortization of intangible 

assets; interest expense, net; income tax expense (benefit); stock-based compensation expense and acquisition-related expense. 
Beginning in January 2011, Adjusted EBITDA excludes litigation related expenses pertaining to the Yardi litigation as discussed in 
Part I, Item 3 “Legal Proceedings.” Beginning in the second quarter of 2011, Adjusted EBITDA includes acquisition-related deferred 
revenue adjustments. Beginning in the third quarter of 2012, Adjusted EBITDA excludes stock registration costs. We believe that the 
use of Adjusted EBITDA is useful in evaluating our operating performance because it excludes certain non-cash expenses, including 
depreciation, amortization and stock-based compensation. Adjusted EBITDA is not determined in accordance with accounting 
principles generally accepted in the United States, or GAAP, and should not be considered as a substitute for or superior to financial 
measures determined in accordance with GAAP. For a reconciliation of Adjusted EBITDA to net income, refer to the table below. Our 
Adjusted EBITDA grew from approximately $35.3 million in 2010 to approximately $73.3 million in 2012, as a result of our efforts to 
expand market share and increase revenue.  

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The following provides a reconciliation of net income (loss) to Adjusted EBITDA:  

2012

Net income (loss)  

Acquisition-related deferred revenue adjustment
Depreciation and asset impairment 
Amortization of intangible assets 
Interest expense, net  
Income tax expense (benefit)  
Litigation-related expense 
Stock-based compensation expense 
Acquisition-related expense   
Stock registration costs 

Adjusted EBITDA 

Year Ended December 31,
2011  
(in thousands) 
$ (1,231) 
706  
  11,539  
  18,006  
  2,868  
(210) 
  1,298  
  22,618  
865  
  —    
$ 56,459  

$  5,183 
89 
  13,539 
  19,498 
  2,160 
  4,219 
  10,158 
  18,178 
(350)
675 

$ 73,349 

2010

67 
$ 
  —   
  10,371 
  10,675 
  5,510 
719 
  —   
  7,340 
621 
  —   

$ 35,303 

Key Components of our Results of Operations  

Revenue  

We derive our revenue from three primary sources: our on demand software solutions; our on premise software solutions; and 

our professional and other services. In 2012, 2011, 2010, we generated revenue of $322.2 million, $258.0 million and $188.3 million, 
respectively.  

On Demand Revenue  

Revenue from our on demand software solutions is comprised of license and subscription fees relating to our on demand 
software solutions, typically licensed for one year terms, commission income from sales of renter’s insurance policies, and transaction 
fees for certain on demand software solutions, such as payment processing, spend management and billing services. Typically, we 
price our on demand software solutions based primarily on the number of units or beds the customer manages with our solutions. For 
our insurance based solutions, our agreement provides for a fixed commission on earned premiums related to the policies sold by us. 
The agreement also provides for a contingent commission to be paid to us in accordance with the agreement. This agreement provides 
for a calculation that considers, on the policies sold by us, earned premiums less i) earned agent commissions; ii) a percent of premium 
retained by our underwriting partner; iii) incurred losses; and iv) profit retained by our underwriting partner during the time period. 
Our estimate of our contingent commission revenue considers historical loss experience on the policies sold by us. For our transaction-
based solutions, we price based on a fixed rate per transaction.  

In 2012, 2011 and 2010, revenue from our on demand software solutions was approximately $306.4 million, $239.4 million and 
$169.7 million, respectively, representing approximately 95.1%, 92.8% and 90.1% of our total revenue for the same periods. Revenue 
from our on demand software solutions has continued to increase in absolute dollars and as a percentage of our total revenue as we 
have ceased actively marketing our legacy on premise software solutions to new customers and many of our existing on premise 
customers have transitioned to our on demand software solutions. We expect our on demand revenue to continue to increase in 
absolute dollars and as a percentage of revenue in 2013, although the actual percentage of revenue may vary from period to period due 
to a number of factors, including the impact of acquisitions and revenue derived from our professional and other services related to our 
on demand software solutions.  

On Premise Revenue  

Our on premise software solutions are distributed to our customers and maintained locally on the customers’ hardware. Revenue 

from our on premise software solutions is comprised of license fees under term and perpetual license agreements. Typically, we have 
licensed our on premise software solutions pursuant to term license agreements with an initial term of one year that include 
maintenance and support. Customers can renew their term license agreement for additional one-year terms at renewal price levels. In 
February 2010, we completed a strategic acquisition of assets that included on premise software solutions that were historically 
marketed and sold pursuant to perpetual license agreements and related maintenance agreements.  

We no longer actively market our legacy on premise software solutions to new customers, and only license our on premise 
software solutions to a small portion of our existing on premise customers as they expand their portfolio of rental housing properties. 
While we intend to support our acquired on premise software solutions, we expect that many of the customers who license these 
solutions will transition to our on demand software solutions over time.  

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In 2012, 2011 and 2010, revenue from our on premise software solutions was approximately $5.2 million, $6.6 million and 

$8.5 million, respectively, representing approximately 1.6%, 2.6% and 4.5%, of our total revenue for the same periods, respectively. 
Revenue from our on premise software solutions has continued to decrease in absolute dollars as we have ceased actively marketing 
our legacy on premise software solutions to new customers and as many of our existing on premise customers have transitioned to our 
on demand software solutions. We expect our legacy on premise revenue to decrease over time in absolute dollars and as a percentage 
of our total revenue although the actual percentage of revenue may vary from period to period due to a number of factors, including 
the impact of our past and potential future acquisition of on premise software solutions.  

Professional and Other Revenue  

Revenue from professional and other services consists of consulting and implementation services, training and other ancillary 

services. We complement our solutions with professional and other services for our customers willing to invest in enhancing the value 
or decreasing the implementation time of our solutions. Our professional and other services are typically priced as time and material 
engagements. In 2012, 2011 and 2010, revenue from professional and other services was approximately $10.6 million, $12.0 million 
and $10.1 million, respectively, representing approximately 3.3%, 4.6% and 5.3% of our total revenue for the same periods, 
respectively. We expect professional and other services will represent 5.0% or less of our total revenue in 2013 and 2014, consistent 
with our performance for the previous three years.   

Cost of Revenue  

Cost of revenue consists primarily of personnel costs related to our operations, support services, training and implementation 
services, expenses related to the operation of our data center and fees paid to third-party service providers. Personnel costs include 
salaries, bonuses, stock-based compensation and employee benefits. Cost of revenue also includes an allocation of facilities costs, 
overhead costs and depreciation, as well as amortization of acquired technology related to strategic acquisitions and amortization of 
capitalized development costs. We allocate facilities, overhead costs and depreciation based on headcount. We expect our cost of 
revenue in 2013 and 2014 to increase in absolute dollars.  

Operating Expenses  

We classify our operating expenses into three categories: product development, sales and marketing, and general and 

administrative. Our operating expenses primarily consist of personnel costs, costs for third-party contracted development, marketing, 
legal, accounting and consulting services and other professional service fees. Personnel costs for each category of operating expenses 
include salaries, bonuses, stock-based compensation and employee benefits for employees in that category. In addition, our operating 
expenses include an allocation of our facilities costs, overhead costs and depreciation based on headcount for that category, as well as 
amortization of purchased intangible assets resulting from our acquisitions.  

Our operating expenses increased in absolute dollars in each of 2012 and 2011 as we built infrastructure and added employees 

across all categories in order to accelerate and support our growth and to expand our markets. We expect our operating expenses in 
2013 and 2014 to continue to increase in absolute dollars as compared to 2012 but decrease as a percentage of revenue, as the capacity 
we have added in prior years is more fully utilized and we continue to create operating leverage.  

Product development. Product development expense consists primarily of personnel costs for our product development 

employees and executives and fees to contract development vendors. Our product development efforts are focused primarily on 
increasing the functionality and enhancing the ease of use of our on demand software solutions and expanding our suite of on demand 
software solutions. In 2008 and 2011, we established a product development and service center in Hyderabad, India and Manila, 
Philippines, respectively, to take advantage of strong technical talent at lower personnel costs compared to the United States. We 
expect our product development expenses in 2013 and 2014 to increase in absolute dollars as compared to 2012 but decrease as a 
percentage of revenue, as the capacity we have added in prior years is more fully utilized and we continue to create operating leverage.  

Sales and marketing. Sales and marketing expense consists primarily of personnel costs for our sales, marketing and business 
development employees and executives, travel and entertainment and marketing programs. Marketing programs consist of amounts 
paid for search engine optimization (“SEO”) and search engine marketing (“SEM”), renter’s insurance and other advertising, 
tradeshows, user conferences, public relations, industry sponsorships and affiliations and product marketing. In addition, sales and 
marketing expense includes amortization of certain purchased intangible assets, including customer relationships and key vendor and 
supplier relationships obtained in connection with our acquisitions. We expect our sales and marketing expense in 2013 and 2014 to 
increase in absolute dollars as compared to 2012.  

General and administrative. General and administrative expense consists of personnel costs for our executive, finance and 

accounting, human resources, management information systems and legal personnel, as well as legal, accounting and other 
professional service fees and other corporate expenses. We expect our general and administrative expense in 2013 and 2014 to 
increase in absolute dollars as compared to 2012 but decrease as a percentage of revenue, as we continue to add operating leverage.  

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Interest Expense, Net  

Interest expense, net, consists primarily of interest income and interest expense. Interest income represents earnings from our 

cash and cash equivalents. Interest expense is associated with our term loan, revolver, capital lease obligations and certain acquisition-
related liabilities. Total amounts outstanding under our interest-bearing obligations at December 31, 2012, 2011 and 2010 include:  

Term loan 
Revolver 
Capital lease obligations 
Interest bearing acquisition-related liabilities 

As of December 31,  
2011  
(in thousands) 
 —    
$ 
  50,312  
65  
  1,420  

2010

$ 66,039 
  —   
590 
  1,955 

2012

$ 
 —   
  10,000 
  —   
864 

Based on our current operations, we expect our interest expense in 2013 to decrease from our 2012 expense.  

Income Taxes  

As of December 31, 2012, we had net operating loss carry forwards for federal and state income tax purposes of approximately 
$182.8 million. If not utilized, our federal net operating loss carry forwards will begin to expire in 2020 and the state operating losses 
will begin to expire in 2013. Net operating losses generated by us are not currently subject to the carryforward limitation in 
Section 382 of the Internal Revenue Code (“Section 382 limitation”); however $25.2 million of net operating losses generated by 
subsidiaries prior to their acquisition by us are subject to the Section 382 limitation. The limitation on these pre-acquisition net 
operating loss carryforwards will fully expire in 2019. A cumulative change in ownership among material shareholders, as defined in 
Section 382 of the Internal Revenue Code, during a three-year period may limit utilization of the federal net operating loss 
carryforwards.  

Critical Accounting Policies  

Our consolidated financial statements are prepared in accordance with GAAP. In many cases, the accounting treatment of a 
particular transaction is specifically dictated by GAAP and does not require management’s judgment in its application, while in other 
cases, management’s judgment is required in selecting among available alternative accounting standards that allow different 
accounting treatment for similar transactions. The preparation of our consolidated financial statements and related disclosures require 
us to make estimates, assumptions and judgments that affect the reported amount of assets, liabilities, revenue, costs and expenses, and 
related disclosures. We base our estimates and assumptions on historical experience and other factors that we believe to be reasonable 
under the circumstances. In some instances, we could reasonably use different accounting estimates, and in some instances results 
could differ significantly from our estimates. We evaluate our estimates and assumptions on an ongoing basis. To the extent that there 
are differences between our estimates and actual results, our future financial statement presentation, financial condition, results of 
operations and cash flows will be affected.  

We believe that the assumptions and estimates associated with revenue recognition, fair value measurements, accounts 
receivable, business combinations, goodwill and other intangible assets with indefinite lives, impairment of long-lived assets, 
intangible assets, stock-based compensation, income taxes and capitalized product development costs have the greatest potential 
impact on our consolidated financial statements. Therefore, we believe the accounting policies discussed below are critical to 
understanding our historical and future performance, as these policies relate to the more significant areas involving our management’s 
judgments, assumptions and estimates.  

Revenue Recognition  

We derive our revenue from three primary sources: our on demand software solutions; our on premise software solutions; and 

professional and other services. We commence revenue recognition when all of the following conditions are met:  

•  

• 

•  

• 

there is persuasive evidence of an arrangement;  
the solution and/or service has been provided to the customer;  
the collection of the fees is probable; and  
the amount of fees to be paid by the customer is fixed or determinable.  

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For multi-element arrangements that include multiple software solutions and/or services, we allocate arrangement consideration 

to all deliverables that have stand-alone value based on their relative selling prices. In such circumstances, we utilize the following 
hierarchy to determine the selling price to be used for allocating revenue to deliverables as follows:  

• 

• 

• 

Vendor specific objective evidence (VSOE), if available. The price at which we sell the element in a separate stand-alone 
transaction;  
Third-party evidence of selling price (TPE), if VSOE of selling price is not available. Evidence from us or other 
companies of the value of a largely interchangeable element in a transaction; and  
Estimated selling price (ESP), if neither VSOE nor TPE of selling price is available. Our best estimate of the stand-alone 
selling price of an element in a transaction.   

Our process for determining ESP for deliverables without VSOE or TPE considers multiple factors that may vary depending 

upon the unique facts and circumstances related to each deliverable. Key factors primarily considered in developing ESP include 
prices charged by us for similar offerings when sold separately, pricing policies and approvals from standard pricing and other 
business objectives.  

From time to time, we sell on demand software solutions with professional services. In such cases, as each element has stand 
alone value, we allocate arrangement consideration based on our ESP of the on demand software solution and VSOE of the selling 
price of the professional services.  

Taxes collected from customers and remitted to governmental authorities are presented on a net basis.  

On Demand Revenue  
Our on demand revenue consists of license and subscription fees, transaction fees related to certain of our software-enabled 

value-added services and commissions derived from us selling certain risk mitigation services.  

License and subscription fees are comprised of a charge billed at the initial order date and monthly or annual subscription fees 
for accessing our on demand software solutions. The license fee billed at the initial order date is recognized as revenue on a straight-
line basis over the longer of the contractual term or the period in which the customer is expected to benefit, which we consider to be 
four years. Recognition starts once the product has been activated. Revenue from monthly and annual subscription fees is recognized 
on a straight-line basis over the access period.  

We recognize revenue from transaction fees derived from certain of our software-enabled value-added services as the related 

services are performed.  

As part of our risk mitigation services to the rental housing industry, we act as an insurance agent and derive commission 

revenue from the sale of insurance products to individuals. The commissions are based upon a percentage of the premium that the 
insurance company charges to the policyholder and are subject to forfeiture in instances where a policyholder cancels prior to the end 
of the policy. If the policy is cancelled, our commissions are forfeited as a percent of the unearned premium. As a result, we recognize 
the commissions related to these services ratably over the policy term as the associated premiums are earned. Our contract with our 
underwriting partner provides for contingent commissions to be paid to us in accordance with the agreement. This agreement provides 
for a calculation that considers, on the policies sold by us, earned premiums less i) earned agent commissions; ii) a percent of premium 
retained by our underwriting partner; iii) incurred losses; and iv) profit retained by our underwriting partner during the time period. 
Our estimate of contingent commission revenue considers historical loss experience on the policies sold by us.  

On Premise Revenue  

Revenue from our on premise software solutions is comprised of an annual term license, which includes maintenance and 
support. Customers can renew their annual term licenses for additional one-year terms at renewal price levels. We recognize revenue 
from each annual term license on a straight-line basis over the contract term.  

In addition, we have arrangements that include perpetual licenses with maintenance and other services to be provided over a 

fixed term. We allocate and defer revenue equivalent to the VSOE of fair value for the undelivered elements and recognize the 
difference between the total arrangement fee and the amount deferred for the undelivered elements as revenue. We have determined 
that we do not have VSOE of fair value for our customer support and professional services in these specific arrangements. As a result, 
the elements within our multiple-element sales agreements do not qualify for treatment as separate units of accounting. Accordingly, 
we account for fees received under multiple-element arrangements with customer support or other professional services as a single 
unit of accounting and recognize the entire arrangement ratably over the longer of the customer support period or the period during 
which professional services are rendered.  

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Professional and Other Revenue  

Professional and other revenue is recognized as the services are rendered for time and material contracts. Training revenues are 

recognized after the services are performed.   

Accounts Receivable  

For several of our solutions, we invoice our customers prior to the period in which service is provided. Accounts receivable 
represent trade receivables from customers when we have invoiced for software solutions and/or services and we have not yet received 
payment. We present accounts receivable net of an allowance for doubtful accounts. We maintain an allowance for doubtful accounts 
for estimated losses resulting from the inability of customers to make required payments, or the customer cancelling prior to the 
service being rendered. In doing so, we consider the current financial condition of the customer, the specific details of the customer 
account, the age of the outstanding balance, the current economic environment and historical credit trends. As a result of a portion of 
our allowance is for services not yet rendered and, therefore, is charged as an offset to deferred revenue, which does not have an effect 
on the statement of operations. Any change in the assumptions used in analyzing a specific account receivable might result in an 
additional allowance for doubtful accounts being recognized in the period in which the change occurs. For certain transactions, we 
have met the requirements to recognize income in advance of physically invoicing the customer. In these instances, we record an asset 
for the amount that will be due from the customer upon invoicing.  

Business Combinations  

When we acquire businesses, we allocate the total consideration to the fair value of tangible assets and liabilities and identifiable 

intangible assets acquired. Any residual purchase price is recorded as goodwill. The allocation of the purchase price requires 
management to make significant estimates in determining the fair values of assets acquired and liabilities assumed, especially with 
respect to intangible assets. These estimates are based on the application of valuation models using historical experience and 
information obtained from the management of the acquired companies. These estimates can include, but are not limited to, the cash 
flows that an asset is expected to generate in the future, the appropriate weighted average cost of capital and the cost savings expected 
to be derived from acquiring an asset. These estimates are inherently uncertain and unpredictable. In addition, unanticipated events 
and circumstances may occur which may affect the accuracy or validity of these estimates.  

Goodwill and Other Intangible Assets with Indefinite Lives  

We test goodwill and other intangible assets with indefinite lives for impairment separately on an annual basis in the fourth 

quarter of each year. Additionally, we will test goodwill and other intangible assets with indefinite lives in the interim if events and 
circumstances indicate that goodwill and other intangible assets with indefinite lives may be impaired. The events and circumstances 
that we consider include significant under-performance relative to projected future operating results and significant changes in our 
overall business and/or product strategies. We evaluate impairment of goodwill by first performing a qualitative assessment to 
determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value. If it is concluded that 
this is the case, it is necessary to perform the two-step goodwill impairment test. The first step involves a comparison of the fair value 
of a reporting unit with its carrying amount. If the carrying amount of the reporting unit exceeds its fair value, the second step involves 
a comparison of the implied fair value and carrying amount of the goodwill of that reporting unit to determine the impairment charge, 
if any. We quantitatively evaluate other intangible assets with indefinite lives by estimating the fair value of those assets based on 
estimated future earnings derived from the assets using the income approach model. For those intangible assets with indefinite lives 
that have been determined to be inseparable due to their interchangeable use, we have grouped into single units of accounting for 
purposes of testing for impairment. If the carrying amount of the other intangible assets with indefinite lives exceeds the fair value, we 
would recognize an impairment loss equal to the excess of carrying value over fair value. If an event occurs that would cause us to 
revise our estimates and assumptions used in analyzing the value of our goodwill and other intangible assets with indefinite lives, the 
revision could result in a non-cash impairment charge that could have a material impact on our financial results.   

We recorded goodwill and other intangible assets with indefinite lives in conjunction with all our business acquisitions 
completed since the beginning of 2008. We test goodwill for impairment based on a single reporting unit. We believe we operate in a 
single reporting unit because our chief operating decision maker does not regularly review our operating results other than at a 
consolidated level for purposes of decision making regarding resource allocation and operating performance.  

Impairment of Long-lived Assets  

We perform an impairment review of long-lived assets held and used whenever events or changes in circumstances indicate that 
the carrying value may not be recoverable. Factors we consider important that could trigger an impairment review include, but are not 
limited to, significant under-performance relative to projected future operating results, significant changes in the manner of our use of 
the acquired assets or our overall business and/or product strategies and significant industry or economic trends. When we determine 
that the carrying value of a long-lived asset may not be recoverable based upon the existence of one or more of these indicators, we 
determine the recoverability by comparing the carrying amount of the asset to net future undiscounted cash flows that the asset is 
expected to generate. We would then recognize an impairment charge equal to the amount by which the carrying amount exceeds the 
fair market value of the asset.  

50 

 
Intangible Assets  

Intangible assets consist of acquired developed product technologies, acquired customer relationships, vendor relationships, 

non-competition agreements and trade names. We record intangible assets at fair value and amortize those with finite lives over the 
shorter of the contractual life or the estimated useful life. We estimate the useful lives of acquired developed product technologies and 
customer relationships based on factors that include the planned use of each developed product technology and the expected pattern of 
future cash flows to be derived from each developed product technology and existing customer relationships. We include amortization 
of acquired developed product technologies in cost of revenue, amortization of acquired customer relationships in sales and marketing 
expenses and amortization of vendor relationships and non-competition agreements in general and administrative expenses in our 
consolidated statements of operations.  

Stock-Based Compensation  

Our share-based compensation is measured on the grant date based on the fair value of the award and is recognized as an 

expense over the requisite service period, which is generally the vesting period, on a straight-line basis.  

The fair value of option awards is calculated through the use of option pricing models. These models require subjective 

assumptions regarding future share price volatility and the expected life of each option grant.  

The fair value of employee stock options was estimated at the grant date using the Black-Scholes option pricing model by 

applying the following weighted average assumptions:  

Risk-free interest rates 
Expected option life (in years) 
Dividend yield 
Expected volatility 

1.5-5.1% 

6  
0% 
49-60% 

At each stock option grant date, we utilized peer group data to calculate our expected volatility. Expected volatility was based 

on historical and expected volatility rates of comparable publicly traded peers. In 2012, we began using our own historical data in 
addition to peer group data in calculating expected volatility. Expected life is computed using the mid-point between the vesting 
period and contractual life of the options granted. The risk-free interest rate was based on the treasury yield rate with a maturity 
corresponding to the expected option life assumed at the grant date.  

Changes to the underlying assumptions may have a significant impact on the underlying value of the stock options, which could 

have a material impact on our consolidated financial statements.  

Prior to our initial public offering, we granted stock options at exercise prices above the fair value of our common stock as of 

the grant date, as determined by our compensation committee on a contemporaneous basis. Given the absence of any active market for 
our common stock, the fair value of the common stock underlying stock options granted was determined by our compensation 
committee, with input from our management. In arriving at these valuations, our compensation committee and management also 
considered contemporaneous third-party valuations. Options granted subsequent to our initial public offering have been granted at fair 
market value as of the date of grant.   

The fair value of our time-based restricted stock awards is based on the closing price on the date of grant as reported on the 

NASDAQ Global Select Market. For our performance-based restricted stock awards, we recognize compensation expense based on 
the probability of achievement of the performance condition.  

Income Taxes  

Income taxes are provided based on the liability method, which results in income tax assets and liabilities arising from 

temporary differences. Temporary differences are differences between the tax basis of assets and liabilities and their reported amounts 
in the financial statements that will result in taxable or deductible amounts in future years. The liability method requires the effect of 
tax rate changes on current and accumulated deferred income taxes to be reflected in the period in which the rate change was enacted. 
The liability method also requires that the deferred tax assets be reduced by a valuation allowance unless it is more likely than not that 
the assets will be realized.  

We may recognize the tax benefit from uncertain tax positions only if it is at least more likely than not that the tax position will 
be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the 
financial statements from such a position should be measured based on the largest benefit that has a greater than fifty percent 
likelihood of being realized upon settlement with the taxing authorities. Upon our adoption of the related standard, there was no 
liability for uncertain tax positions due to the fact that there were no material identified tax benefits that were considered uncertain 
positions.  

51 

 
  
 
 
 
 
 
 
 
 
We record net deferred tax assets to the extent we believe these assets will more likely than not be realized. We consider 

whether a valuation allowance is needed on our deferred tax assets by evaluating all positive and negative evidence relative to our 
ability to recover deferred tax assets, including scheduled reversals of deferred tax liabilities, projected future taxable income, tax 
planning strategies and recent financial operations. In projecting future taxable income, we begin with historical results, if any, and 
incorporate assumptions including the amount of future state, federal and foreign pretax operating income, the reversal of temporary 
differences, and the implementation of feasible and prudent tax planning strategies, if any. These assumptions require significant 
judgment about the forecasts of future taxable income and are consistent with the plans and estimates we are using to manage the 
underlying businesses.  

Capitalized Product Development Costs  

We capitalize specific product development costs, including costs to develop software products or the software components of 

our solutions to be marketed to our customers, as well as software programs to be used solely to meet our internal needs. The costs 
incurred in the preliminary stages of development related to research, project planning, training, maintenance and general and 
administrative activities, and overhead costs are expensed as incurred. The costs of relatively minor upgrades and enhancements to the 
software are also expensed as incurred. Once an application has reached the development stage, internal and external costs incurred in 
the performance of application development stage activities, including materials, services and payroll-related costs for employees are 
capitalized, if direct and incremental, until the software is substantially complete and ready for its intended use. Capitalization ceases 
upon completion of all substantial testing. We also capitalize costs related to specific upgrades and enhancements when it is probable 
the expenditures will result in additional functionality. Capitalized costs are recorded as part of property and equipment. Internal use 
software is amortized on a straight-line basis over its estimated useful life, generally three years. Management evaluates the useful 
lives of these assets on an annual basis and tests for impairment whenever events or changes in circumstances occur that could impact 
the recoverability of these assets. There were no impairments to internal use software during the years ended December 31, 2012, 
2011 or 2010.  

Results of Operations  

The following tables set forth our results of operations for the specified periods. The period-to-period comparison of financial 
results is not necessarily indicative of future results. Certain prior year expenses have been reclassified to conform with current year 
presentation.   

Consolidated Statements of Operations Data  

Revenue: 

On demand  
On premise  
Professional and other 
Total revenue   

Cost of revenue(1) 

Gross profit 
Operating expense: 

Product development(1) 
Sales and marketing(1) 
General and administrative(1)  
Total operating expense 

Operating income  
Interest expense and other, net 

Net income (loss) before taxes 
Income tax expense (benefit) 
Net income (loss)  

(1) 

Includes stock-based compensation expense as follows:  

52 

2012

Year Ended December 31,  
2011  
(in thousands) 

2010

$ 306,400 
5,216 
  10,556 

  322,172 
  128,562 

  193,610 

  48,177 
  76,992 
  56,993 

  182,162 

  11,448 
(2,046)

9,402 
4,219 

$  5,183 

$ 239,436  
6,581  
  11,962  
  257,979  
  108,155  
  149,824  

  43,441  
  63,775  
  40,798  
  148,014  
1,810  
(3,251) 
(1,441) 
(210) 
$  (1,231) 

$ 169,678 
8,545 
  10,051 

  188,274 
  79,044 

  109,230 

  36,922 
  37,693 
  28,328 

  102,943 

6,287 
(5,501)

786 
719 

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Cost of revenue 
Product development 
Sales and marketing 
General and administrative 

Year Ended December 31,
2011  
(in thousands) 
$  1,655  
  4,594  
  12,017  
  4,352  

2012

$ 2,806 
  4,391 
  4,790 
  6,191 

2010

$  633 
  2,568 
  2,493 
  1,646 

The following table sets forth our results of operations for the specified periods as a percentage of our revenue for those periods. 

The period-to-period comparison of financial results is not necessarily indicative of future results.  

Revenue: 

On demand  
On premise  
Professional and other 
Total revenue   

Cost of revenue 

Gross profit 
Operating expense: 

Product development 
Sales and marketing  
General and administrative 

Total operating expenses 

Operating income  
Interest expense and other, net 

Net income (loss) before taxes 
Income tax expense (benefit) 
Net income (loss)  

Year Ended December 31, 2012 and 2011  

Revenue  

2012

Year Ended December 31,
2011  
(as a percentage of total revenue)

2010

  95.1%
  1.6 
  3.3 

 100.0 
  39.9 

  60.1 

  14.9 
  23.9 
  17.7 

  56.5 

  3.6 
  (0.7)

  2.9 
  1.3 

  1.6 

  92.8% 
  2.6  
  4.6  
 100.0  
  41.9  
  58.1  

  16.9  
  24.7  
  15.8  
  57.4  
  0.7  
  (1.2) 
  (0.5) 
  0.0  
  (0.5) 

  90.1%
  4.5 
  5.3 

 100.0 
  42.0 

  58.0 

  19.6 
  20.0 
  15.0 

  54.7 

  3.3 
  (2.9)

  0.4 
  0.4 

  0.0 

Revenue: 

On demand  
On premise  
Professional and other 
Total revenue   

On demand unit metrics: 

Ending on demand units 
Average on demand units 
Non-GAAP on demand revenue 
Non-GAAP on demand revenue per average on 

demand unit 

2012

Year Ended December 31,  
Change  
2011

% Change

(in thousands, except dollar per unit data)

$ 306,400 
5,216 
  10,556 

$ 239,436 
6,581 
  11,962 

$ 322,172 

$ 257,979 

8,113 
7,625 
$ 306,489 

7,302 
6,574 
$ 240,142 

$ 66,964    
  (1,365)   
  (1,406)   
$ 64,193    

811    
  1,051    
$ 66,347    

$  40.20 

$  36.53 

$  3.67    

28.0%
(20.7)
(11.8)

24.9 

11.1 
16.0 
27.6 

10.0  

On demand revenue. Our on demand revenue increased in 2012 compared to 2011 due to an increase in rental property units 
managed with our on demand solutions and an increase in the number of our on demand solutions utilized by our existing customer 
base as well as an increase in revenue resulting from our 2012 and 2011 acquisitions.  

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On premise revenue. On premise revenue decreased in 2012 compared to 2011. We no longer actively market our legacy on 

premise software solutions to new customers and only market and support our acquired on premise software solutions. We expect on 
premise revenue to continue to decline over time as we transition acquired on premise customers to our on demand property 
management solutions.  

Professional and other revenue. Professional and other services revenue decreased in 2012 compared to 2011, primarily due to a 

decrease in revenue from training and consulting services.  

On demand unit metrics. As of December 31, 2012, one or more of our on demand solutions was utilized in the management of 

8.1 million rental property units, representing an increase compared to 2011. The increase in the number of rental property units 
managed by one or more of our on demand solutions was due to new customer sales and marketing efforts to existing customers.  

As of December 31, 2012, annualized non-GAAP on demand revenue per average on demand unit increased compared to 2011, 

primarily due to improved penetration of our on demand solutions into our customer base.  

Cost of Revenue  

Cost of revenue 
Depreciation and amortization 

Total cost of revenue 

2012

Year Ended December 31,  
Change  

2011

(in thousands) 

$ 112,487 
  16,075 

$  93,101 
  15,054 

$ 19,386 
  1,021 

$ 128,562 

$ 108,155 

$ 20,407 

% Change

20.8%
6.8 

18.9 

Cost of revenue. Total cost of revenue increased in 2012 compared to 2011 primarily due to: a $5.4 million increase from costs 
related to the increased sales of our solutions, which includes investments in infrastructure and other support services; a $12.7 million 
increase in personnel expense related to increased headcount to support our growth initiatives and headcount added as a result of our 
2012 and 2011 acquisitions; a $0.6 million increase in non-cash amortization of acquired technology as a result of our 2012 
acquisitions; a $0.5 million increase in property and equipment depreciation expense resulting from expanding our infrastructure to 
support revenue delivery activities; and a $1.2 million increase in stock-based compensation related to our professional services 
personnel and data center operations personnel.  

Operating Expenses  

Product development 
Depreciation and amortization 

Total product development expense 

2012

Year Ended December 31,  
Change  

2011

(in thousands) 

$ 45,542 
  2,635 

$ 41,552 
  1,889 

$ 48,177 

$ 43,441 

$ 3,990 
746 

$ 4,736 

% Change

9.6%
39.5 

10.9 

Product development. Total product development expense increased in 2012 compared to 2011 primarily due to: a $3.3 million 

increase in personnel related expense related to product development groups added as a result of our 2011 and 2012 acquisitions 
combined with the associated costs to support our growth initiatives; a $0.5 million increase in consulting costs; a $0.3 million 
increase in other information technology costs; a $0.7 million increase in depreciation expense; $0.1 million increase in other product 
development expense; and offset by a decrease of $0.2 million in stock-based compensation.  

Sales and marketing 
Depreciation and amortization 

Total sales and marketing expense 

2012

Year Ended December 31,  
Change  
2011

(in thousands) 

$ 65,864 
  11,128 

$ 53,765 
  10,010 

$ 12,099 
  1,118 

$ 76,992 

$ 63,775 

$ 13,217 

% Change

22.5%
11.2 

20.7 

Sales and marketing. Total sales and marketing expense increased in 2012 compared to 2011 primarily due to: a $9.5 million 

increase in sales and marketing personnel expense related to our increased investment in sales personnel and personnel acquired as a 
result of our 2011 and 2012 acquisitions; a $5.4 million increase from SEO and SEM activity driven by investment in our Internet 
listing service; a $1.8 million increase in marketing program expense as a part of our strategy to expand our market share and further 

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penetrate our existing customer base with sales of additional on demand solutions; a $1.5 million increase in information technology 
expense; a $0.2 million increase in travel related expense; a $0.9 million increase in non-cash amortization expense as a result of our 
2012 acquisitions; a $0.2 million increase in depreciation expense; a $0.7 million increase in bad debt expense; a $0.2 million increase 
in other general sales and marketing expense; and offset by a $7.2 million decrease in stock-based compensation expense primarily 
resulting from certain performance-based restricted stock awards that were previously expected to vest.  

General and administrative 
Depreciation and amortization 

Total general and administrative expense 

2012

$ 54,362
  2,631
$ 56,993

Year Ended December 31,  
Change  
2011

(in thousands) 

$ 38,604 
  2,194 
$ 40,798 

$ 15,758 
437 
$ 16,195 

% Change

40.8%
19.9 
39.7 

General and administrative. Total general and administrative expense increased in 2012 compared to 2011 primarily due to: a 
$3.2 million increase in personnel expense related to accounting, management information systems, legal, and human resources staff 
to support the growth in our business; a $1.0 million increase in facilities expense; a $1.8 million increase in stock-based 
compensation related to general and administrative personnel; a $0.4 million increase in depreciation expense; a $0.8 million increase 
in information technology costs; a $0.2 million increase in sales and property taxes; a $0.3 million decrease from the fair value 
adjustment of acquisition-related liabilities; $0.7 million of stock registration costs; a $0.6 million increase in other general and 
administrative expense; and a $7.8 million increase in litigation expense offset by decreases in other legal fees related the Yardi 
litigation. Refer to Part II, Item 1, “Legal Proceedings” for further information regarding the litigation settlement.  

Interest Expense and Other, Net  

The decrease in interest expense and other, net in 2012 as compared to 2011 was primarily due to a decrease in interest expense 
as a result of lower debt balances and a reduction in interest rates under the December 2011 and September 2012 amendments to our 
Credit Agreement. See “Long-Term Debt Obligations” for further information regarding our Credit Agreement. In addition, interest 
expense and other decreased $0.4 million related to the sale of a non-operating asset held for sale in 2011.  

Provision for Income Taxes  

As of December 31, 2012, we incurred tax expense of $4.2 million with an effective tax rate of 44.9%. The 2012 domestic 

income taxes are a net expense of $4.2 million with an effective tax rate of 45.7% resulting from state tax liabilities in jurisdictions 
where tax is considered an income tax for financial reporting purposes but is assessed on adjusted gross revenue rather than adjusted 
net income and where we have current year taxable income for financial reporting purposes that cannot be offset by net operating loss 
carryforwards until those carryforwards reduce our cash tax liability. The 2012 foreign income taxes are a net expense of less than 
$0.1 million with an effective rate of 13.1%. The Company’s foreign effective tax rate decreased in 2012 from 2011 as a result of the 
tax holiday of our PEZA-registered project in the Philippines.   

Year Ended December 31, 2011 and 2010  

Revenue  

Revenue: 

On demand  
On premise  
Professional and other 
Total revenue   

On demand unit metrics: 

Ending on demand units 
Average on demand units 
Non-GAAP on demand revenue 
Non-GAAP on demand revenue per average on 

demand unit 

2011

Year Ended December 31,  
Change  

2010

% Change

(in thousands, except dollar per unit data)

$ 239,436 
6,581 
  11,962 
$ 257,979 

$ 169,678 
8,545 
  10,051 
$ 188,274 

7,302 
6,574 
$ 240,142 

6,066 
5,249 
$ 169,678 

$  36.53 

$  32.33 

$ 69,758  
  (1,964) 
  1,911  
$ 69,705  

  1,236  
  1,325  
$ 70,464  

$  4.20  

41.1%
(23.0)
19.0 
37.0 

20.4 
25.2 
41.5 

13.0 

On demand revenue. Our on demand revenue increased in 2011 compared to 2010 due to an increase in rental property units 
managed with our on demand solutions and an increase in the number of our on demand solutions utilized by our existing customer 
base as well as an increase in revenue resulting from our 2011 and 2010 acquisitions.  

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On premise revenue. On premise revenue decreased in 2011 compared to 2010. As of December 31, 2011, we have completed 
migrating our legacy on premise customer base (i.e. RentRoll and HUDManager) to our on demand property management solutions. 
We no longer actively market our legacy on premise software solutions to new customers and only market and support our acquired 
on premise software solutions. We expect on premise revenue to continue to decline over time as we transition acquired on premise 
customers to our on demand property management solutions.  

Professional and other revenue. Professional and other services revenue increased $1.9 million, or 19.0%, in 2011 compared to 

2010, primarily due to an increase in revenue from training and consulting services.  

On demand unit metrics. As of December 31, 2011, one or more of our on demand solutions was utilized in the management of 
7.3 million rental property units, representing an increase of 1.2 million units, or 20.4% compared to 2010. The increase in the number 
of rental property units managed by one or more of our on demand solutions was due to new customer sales and marketing efforts and 
our 2011 acquisitions which contributed 8.9% of total ending on demand units as of December 31, 2011.  

As of December 31, 2011, annualized non-GAAP on demand revenue per average on demand unit was $36.53, representing an 
increase of $4.20, or 13.0%, compared to 2010, primarily due to improved penetration of our on demand solutions into our customer 
base.  

Cost of Revenue  

Cost of revenue 
Depreciation and amortization 

Total cost of revenue 

2011

Year Ended December 31,  
Change  

2010

(in thousands) 

$  93,101 
  15,054 

$ 66,677 
  12,367 

$ 26,424 
  2,687 

$ 108,155 

$ 79,044 

$ 29,111 

% Change

39.6%
21.7 

36.8 

Cost of revenue. Total cost of revenue increased in 2011 compared to 2010 primarily due to: a $7.9 million increase from costs 
related to the increased sales of our solutions, which includes investments in infrastructure and other support services; a $17.5 million 
increase in personnel expense primarily related to our 2011 and 2010 acquisitions; a $2.0 million increase in non-cash amortization of 
acquired technology as a result of our 2010 and 2011 acquisitions; a $0.7 million increase in property and equipment depreciation 
expense resulting from expanding our infrastructure to support revenue delivery activities; and a $1.0 million increase in stock-based 
compensation related to our professional services personnel and data center operations personnel. Cost of revenue as a percentage of 
total revenue was 41.0% for the year ended December 31, 2011 as compared to 42.0% for the same period in 2010.  

Year Ended December 31,  
Change  

2010

% Change

(in thousands) 

$ 34,692 
  2,230 

$ 36,922 

$ 6,860  
(341) 
$ 6,519  

19.8%
(15.3)

17.7 

Operating Expenses  

Product development 
Depreciation and amortization 

Total product development expense 

2011

$ 41,552
  1,889

$ 43,441

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Product development. Total product development expense increased in 2011 compared to 2010 primarily due to: a $3.4 million 

increase in personnel related expense primarily related to product development groups added as a result of our 2011 and 2010 
acquisitions combined with the associated costs to support our growth initiatives; a $2.0 million increase in stock-based compensation 
related to product development personnel expense; a $0.8 million increase in web hosting and other information technology costs; a 
$0.5 million increase in facilities expense; a $0.1 million increase in other product development expenses; and offset by a $0.3 million 
decrease in depreciation expense.  

Sales and marketing 
Depreciation and amortization 

Total sales and marketing expense 

2011

Year Ended December 31,  
Change  
2010

(in thousands) 

$ 53,765 
  10,010 

$ 32,893 
  4,800 

$ 20,872 
  5,210 

$ 63,775 

$ 37,693 

$ 26,082 

% Change

63.5%
108.5 

69.2 

Sales and marketing. Total sales and marketing expense increased in 2011 compared to 2010 primarily due to: a $9.5 million 
increase in stock-based compensation related to sales and marketing personnel and a $6.7 million increase in salaries, bonuses and 
employee benefits for sales and marketing personnel. We have increased our sales force head count from 116 at December 31, 2010 to 
163 at December 31, 2011, which includes sales personnel added as a result of our 2011 acquisitions and overall company growth. 
Additional factors contributing to the increase in sales and marketing expense include a $0.9 million increase in marketing program 
expense as a part of our strategy to expand our market share and further penetrate our existing customer base with sales of additional 
on demand solutions; $2.3 million increase from SEO and SEM activity driven by our 2011 acquisitions of MyNewPlace and 
SeniorLiving.net; a $0.9 million increase in travel related expense; a $5.3 million increase in non-cash amortization expense as a result 
of our 2010 and 2011 acquisitions; and a $0.5 million increase in other general sales and marketing expense.  

General and administrative 
Depreciation and amortization 

2011

Year Ended December 31,  
Change  
2010

(in thousands) 

$ 38,604 
  2,194 

$ 26,767 
  1,561 

$ 11,837 
633 

Total general and administrative expense 

$ 40,798 

$ 28,328 

$ 12,470 

% Change

44.2%
40.6 

44.0 

General and administrative. Total general and administrative expense increased in 2011 compared to 2010 primarily due to: a 
$3.5 million increase in personnel expense related to accounting, management information systems, legal, and human resources staff 
to support the growth in our business combined with the increase from our 2011 acquisitions; a $0.8 million increase in facilities 
expense; a $2.7 million increase in stock-based compensation related to general and administrative personnel; a $1.2 million increase 
in professional fees primarily resulting from our 2011 acquisitions; a $0.6 million increase in depreciation expense; a $0.4 million 
increase in travel expense; a $0.5 million increase in insurance expense; a $0.5 million increase in information technology costs; a 
$0.7 million increase in sales and property taxes; $1.1 million increase in legal fees related to litigation; a $0.4 million decrease from 
the fair value adjustment of acquisition-related liabilities; and a $0.9 million increase in other general and administrative expense.   

Interest Expense and Other, Net  

Interest expense and other, net, decreased primarily due to a decrease associated with the early extinguishment of our preferred 

stockholder notes payable in connection with our initial public offering combined with the effect of lower interest rates under our 
amended credit agreement. See “Long-term Debt Obligations” for further discussion regarding our amended credit agreement. This 
decrease was offset by an increase in other losses of $0.4 million related to the sale of a non-operating asset held for sale.  

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Quarterly Results of Operations  

The following table presents our unaudited consolidated quarterly results of operations for the eight fiscal quarters ended 
December 31, 2012. This information is derived from our unaudited consolidated financial statements, and includes all adjustments, 
consisting only of normal recurring adjustments, that we consider necessary for fair statement of our financial position and operating 
results for the quarters presented. Certain prior year expenses have been reclassified to conform with current year presentation. 
Operating results for these periods are not necessarily indicative of the operating results for a full year. Historical results are not 
necessarily indicative of the results to be expected in future periods. You should read this data together with our consolidated financial 
statements and the related notes to these financial statements included elsewhere in this filing.  

Revenue: 

On demand  
On premise  
Professional and 

other 
Total revenue 

Cost of revenue(1) 

Gross profit 
Operating expense: 
Product 

development(1) 

Sales and 

marketing(1) 

General and 

administrative(1)  
Total operating 
expense 
Operating income (loss) 
Interest expense and other, 

net 

Net income (loss) before 

taxes  

Income tax expense 

(benefit) 

Net income (loss)  
Net income (loss) per 

share: 

Basic 
Diluted 

December 31, 
2012  

September 30,
2012  

June 30,
2012  

March 31,
2012  

December 31,
2011  

September 30, 
2011  

June 30,
2011  

March 31,
2011  

Three Months Ended,

(in thousands)

$  81,771   $ 
1,313  

78,973  $ 74,938 
  1,261 
1,226 

$ 70,718 
  1,416 

$  66,695 
1,536 

$ 

62,765   $57,039 
1,772  
  1,628 

$ 52,937 
  1,645 

2,640  
85,724  
33,204  
52,520  

12,852  

19,806  

12,199  

44,857  
7,663  

3,040 
83,239 
32,897 
50,342 

  2,593 
  78,792 
  31,848 
  46,944 

  2,283 
  74,417 
  30,613 
  43,804 

2,910 
71,141 
28,924 
42,217 

3,118  
67,655  
28,207  
39,448  

  2,968 
 61,635 
 26,122 
 35,513 

  2,966 
  57,548 
  24,902 
  32,646 

12,274 

  11,738 

  11,313 

11,945 

10,952  

 10,349 

  10,195 

21,792 

  18,588 

  16,806 

18,762 

17,638  

 14,571 

  12,804 

12,545 

  19,946 

  12,303 

10,195 

11,546  

  9,389 

  9,668 

46,611 
3,731 

  50,272 
  (3,328)

  40,422 
  3,382 

40,902 
1,315 

40,136  
(688) 

 34,309 
  1,204 

  32,667 
(21)

(426)

(407)

(577)

(636)

(669)

(684) 

(732)

  (1,166)

7,237  

3,324 

  (3,905)

  2,746 

3,515  
3,722   $ 

$ 

1,211 
  (1,533)
2,113  $ (2,372)

  1,026 
$  1,720 

$ 

0.05  
0.05  

0.03 
0.03 

(0.03)
(0.03)

0.02 
0.02 

646 

405 
241 

0.00 
0.00 

(1,372) 

472 

  (1,187)

(266) 

190 
(1,106)  $  282 

(539)
(648)

$ 

$ 

(0.02) 
(0.02) 

0.00 
0.00 

(0.01)
(0.01)

(1) 

Includes stock-based compensation expense as follows:  

Cost of revenue 
Product development 
Sales and marketing 
General and administrative 
Total stock-based 

compensation expense 

Three Months Ended,

December 31, 
2012  

September 30,
2012  

June 30,
2012  

March 31,
2012  

December 31,
2011  

September 30, 
2011  

June 30,
2011  

March 31,
2011  

$ 

$ 

718 
1,211 
368 
1,564 

649  $  750 
  1,002 
  1,032 
  1,532 

1,116 
2,653 
1,595 

$ 

(in thousands)
$ 
689 
  1,062 
737 
  1,500 

586 
1,251 
3,224 
1,327 

$ 

459  $  312 
  1,105 
  2,627 
925 

1,258 
3,433 
1,258 

$ 

298 
980 
  2,733 
842 

$ 

3,861 

$ 

6,013  $ 4,316 

$  3,988 

$ 

6,388 

$ 

6,408  $ 4,969 

$  4,853 

58 

 
  
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
The following table sets forth our results of operations for the specified periods as a percentage of our revenue for those periods. 

The period-to-period comparison of financial results is not necessarily indicative of future results.  

December 31, 
2012  

September 30,
2012  

June 30,
2012  

March 31,
2012  

December 31,
2011  

September 30, 
2011  

June 30,
2011  

March 31,
2011  

Three Months Ended,

Revenue: 

On demand 
On premise 
Professional and other 
Total revenue   

Cost of revenue: 

Software and services 

Gross profit 
Operating expense: 

Product development 
Sales and marketing 
General and 

administrative 

Total operating 
expenses 

Operating income (loss) 
Interest expense and other, net 

Net income (loss) before taxes 
Income tax expense (benefit) 

Net income (loss) 

95.4% 
1.5  
3.1  
100.0  

38.7  
61.3  

15.0  
23.1  
14.3  

52.4  
8.9  
(0.5) 
8.4  
4.1  
4.3  

(as a percentage of total revenue)

94.8%  

95.1%  

95.0%  

93.8%  

1.5 
3.7 

1.6 
3.3 

1.9 
3.1 

100.0 

  100.0 

100.0 

39.5 

60.5 

14.7 
26.2 

15.1 

56.0 

4.5 
(0.5)

4.0 
1.5 

2.5 

40.4 

59.6 

14.9 
23.6 

25.3 

63.8 

(4.2)
(0.7)

(4.9)
(1.9)

(3.0)

41.1 

58.9 

15.2 
22.6 

16.5 

54.3 

4.6 
(0.9)

3.7 
1.4 

2.3 

2.2 
4.0 

100.0 

40.7 

59.3 

16.8 
26.4 

14.3 

57.5 

1.8 
(0.9)

0.9 
0.6 

0.3 

92.8%  
2.6  
4.6  
100.0  

92.5%  

2.6 
4.9 

  100.0 

41.7  
58.3  

16.2  
26.1  
17.0  

59.3  
(1.0) 
(1.0) 
(2.0) 
(0.4) 
(1.6) 

42.4 

57.6 

16.8 
23.6 

15.2 

55.6 

2.0 
(1.2)

0.8 
0.3 

0.5 

92.0%
2.9 
5.1 

100.0 

43.3 

56.7 

17.7 
22.2 

16.8 

56.7 

0.0 
(2.0)

(2.0)
(0.9)

(1.1)

Reconciliation of Quarterly Non-GAAP Financial Measures  

Our investor and analyst presentations include Adjusted EBITDA. We define this metric as net income (loss) plus depreciation 

and asset impairment; amortization of intangible assets; interest expense, net; income tax expense (benefit); stock-based compensation 
expense and acquisition-related expense. Beginning in 2011, Adjusted EBITDA excludes litigation related expenses pertaining to the 
Yardi litigation as discussed in Part I, Item 3 “Legal Proceedings.” Beginning in the second quarter of 2011, Adjusted EBITDA 
includes acquisition-related deferred revenue adjustments. Beginning in the third quarter of 2012, Adjusted EBITDA excludes stock 
registration costs. We believe that the use of Adjusted EBITDA is useful to investors and other users of our financial statements in 
evaluating our operating performance because it provides them with an additional tool to compare business performance across 
companies and across periods. We believe that:  

• 

•  

Adjusted EBITDA provides investors and other users of our financial information consistency and comparability with our 
past financial performance, facilitates period-to-period comparisons of operations and facilitates comparisons with our 
peer companies, many of which use similar non-GAAP financial measures to supplement their GAAP results; and  
it is useful to exclude certain non-cash charges, such as depreciation and asset impairment, amortization of intangible 
assets and stock-based compensation and non-core operational charges, such as acquisition-related expense, from 
Adjusted EBITDA because the amount of such expenses in any specific period may not directly correlate to the 
underlying performance of our business operations and these expenses can vary significantly between periods as a result 
of new acquisitions, full amortization of previously acquired tangible and intangible assets or the timing of new stock-
based awards, as the case may be.  

We use Adjusted EBITDA in conjunction with traditional GAAP operating performance measures as part of our overall 

assessment of our performance, for planning purposes, including the preparation of our annual operating budget, to evaluate the 
effectiveness of our business strategies and to communicate with our board of directors concerning our financial performance.  

We do not place undue reliance on Adjusted EBITDA as our only measure of operating performance. Adjusted EBITDA should 

not be considered as a substitute for other measures of liquidity or financial performance reported in accordance with GAAP. There 
are limitations to using non-GAAP financial measures, including that other companies may calculate these measures differently than 
we do, that they do not reflect our capital expenditures or future requirements for capital expenditures and that they do not reflect 
changes in, or cash requirements for, our working capital. We compensate for the inherent limitations associated with using the 
Adjusted EBITDA measures through disclosure of these limitations, presentation of our financial statements in accordance with 
GAAP and reconciliation of Adjusted EBITDA to the most directly comparable GAAP measure, net income (loss).  

59 

 
  
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
The following table presents a reconciliation of net income (loss) to Adjusted EBITDA for the eight fiscal quarters ended 

December 31, 2012:  

Net income (loss)  
Acquisition-related 
deferred revenue 
adjustment 

Depreciation and asset 

impairment 

Amortization of intangible 

assets  

Interest expense, net 
Income tax expense 

(benefit) 

Litigation related expense   
Stock-based compensation 

expense 

Acquisition-related expense 
Stock registration costs 

Adjusted EBITDA 

December 31, 
2012  

September 30,
2012  

June 30,
2012  

March 31,
2012  

December 31,
2011  

September 30, 
2011  

June 30,
2011  

March 31,
2011  

$ 

3,722  

$ 

2,113 

$ (2,372)

(in thousands)
$ 

$  1,720 

241 

$ 

(1,106)  $ 

282 

$ 

(648)

Three Months Ended,

3  

3,521  

5,447  
426  

3,515  
399  

3,861  
(94)
7  
$  20,807  

3 

2 

81 

3,416 

  3,375 

  3,227 

4,537 
518 

  4,685 
578 

  4,829 
638 

1,211 
860 

  (1,533)
  8,539 

  1,026 
360 

6,013 
(572)
668 

  4,316 
(237)
  —   

  3,988 
553 
  —   

186 

2,969 

4,720 
669 

405 
337 

6,388 
(334)
—   

$  18,767 

$ 17,353 

$16,422 

$  15,581 

276  

244 

  —   

2,696  

  2,750 

  3,124 

4,749  
684  

  4,491 
732 

  4,046 
783 

(266)   
605  

190 
36 

(539)
320 

6,408  
969  
—    

  4,969 
44 
  —   
$  15,015   $ 13,738 

  4,853 
186 
  —   

$ 12,125 

Liquidity and Capital Resources  

Prior to our initial public offering, we financed our operations primarily through private placements of convertible preferred 
stock and common stock, secured credit facilities with commercial lenders, a private placement of subordinated debt securities and 
cash provided by operating activities. On August 11, 2010, our registration statement on Form S-1 (File No. 333-166397) relating to 
our initial public offering was declared effective by the SEC. We sold 6,000,000 shares of common stock in our initial public offering. 
On December 6, 2010, our registration statement on Form S-1 (File No 333-170667) relating to a public stock offering was declared 
effective by the SEC. We sold an additional 4,000,000 shares of common stock in the offering. Our 2010 stock offerings resulted in 
proceeds, net of transaction expenses, of $155.2 million.  

Our primary sources of liquidity as of December 31, 2012 consisted of $33.8 million of cash and cash equivalents, $140.0 
million available under our revolving line of credit and $29.5 million of current assets less current liabilities (excluding $33.8 of cash 
and cash equivalents and $60.6 million of deferred revenue).  

Our principal uses of liquidity have been to fund our operations, working capital requirements, capital expenditures and 
acquisitions and to service our debt obligations. We expect that working capital requirements, capital expenditures and acquisitions 
will continue to be our principal needs for liquidity over the near term. In addition, we have made several acquisitions in which a 
portion of the cash purchase price is payable at various times through 2014. We expect to fund these obligations from cash provided 
by operating activities or, in some cases, the issuance of shares of our common stock at our election.  

We believe that our existing cash and cash equivalents, working capital (excluding deferred revenue and cash and cash 
equivalents) and our cash flow from operations, will be sufficient to fund our operations and planned capital expenditures and service 
our debt obligations for at least the next 12 months. Our future capital requirements will depend on many factors, including our rate of 
revenue growth, the timing and size of acquisitions, the expansion of our sales and marketing activities, the timing and extent of 
spending to support product development efforts, the timing of introductions of new solutions and enhancements to existing solutions 
and the continuing market acceptance of our solutions. We may enter into acquisitions of complementary businesses, applications or 
technologies, in the future, which could require us to seek additional equity or debt financing. Additional funds may not be available 
on terms favorable to us, or at all. As of December 31, 2012, we have federal and state net operating loss carryforwards of $176.4 
million and $6.4 million, respectively. These carryforwards may be available to offset potential payments of future federal and state 
income tax liabilities and, if unused, expire at various dates through 2031 for both federal and state income tax purposes.  

60 

 
  
 
 
 
 
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
  
  
  
  
  
  
  
  
  
The following table sets forth cash flow data for the periods indicated therein:  

Net cash provided by operating activities 
Net cash used in investing activities  
Net cash used in financing activities 

Net Cash Provided by Operating Activities  

2012

$ 58,412 
(32,776)
(43,054)

Year Ended December 31,  
2011  
$  49,226  
(107,746) 
(8,176) 

2010

$  27,690 
(83,095)
169,004 

In 2012, we generated $58.4 million of net cash from operating activities representing an increase compared to 2011. Our net 

cash from operating activities consisted of our net income of $5.2 million, net non-cash charges of $50.6 million and $0.1 million 
from changes in working capital. Net non-cash charges to income primarily consisted of depreciation, amortization and stock-based 
compensation expense. The $0.1 million provided by changes in working capital was primarily due to a decrease in other assets and 
increases in deferred revenue and accrued compensation and benefits, offset by increases in accounts receivable and decreases in 
accounts payable.  

In 2011, we generated $49.2 million of net cash from operating activities representing an increase compared to 2010. Our net 

cash from operating activities consisted of our net loss of $1.2 million and net non-cash charges of $52.4 million partially offset by a 
$2.0 million use of operating cash flow resulting from changes in working capital. Net non-cash charges to income primarily consisted 
of depreciation, amortization and stock-based compensation expense. The $2.0 million use of operating cash flow resulting from the 
changes in working capital was primarily due to higher accounts receivable balances, general timing differences in other current 
assets, accounts payable and other current liabilities, offset by an increase in deferred revenue.  

In 2010, we generated $27.7 million of net cash from operating activities representing an increase compared to 2009. Our net 

cash from operating activities consisted of our net income of $0.1 million and net non-cash charges of $28.1 million partially offset by 
a $0.5 million use of operating cash flow resulting from changes in working capital. Net non-cash charges to income primarily 
consisted of depreciation, amortization and stock-based compensation expense. The $0.5 million use of operating cash flow resulting 
from the changes in working capital was primarily due to higher accounts receivable balances, general timing differences in other 
current assets, accounts payable and other current liabilities, offset by an increase in deferred revenue.  

Net Cash Used in Investing Activities  

In 2012, our investing activities consisted of acquisition consideration of $10.6 million, net of cash acquired, for our 2012 
acquisitions and $22.2 million of capital expenditures and intangible asset purchases. The decrease in cash used in investing activities 
for 2012 relates to lower acquisition related payments in 2012 compared to 2011.  

In 2011, our investing activities used $107.7 million. Investing activities consisted of acquisition consideration of $89.7 million, 

net of cash acquired, for our 2011 acquisitions and $18.0 million of capital expenditures and intangible asset purchases. The increase 
in cash used in investing activities from 2010 relates to the consideration paid net of cash acquired for our 2011 acquisitions combined 
with an increase in capital spending.  

In 2010, our investing activities used $83.1 million. Investing activities consisted of acquisition consideration of $70.9 million 

net of cash acquired for our 2010 acquisitions and $12.2 million of capital expenditures.  

Capital expenditures as of December 31, 2012, 2011 and 2010 were primarily related to investments in technology infrastructure 

to support our growth initiatives.  

Net Cash Used in Financing Activities  

Our financing activities used $43.1 million in 2012, representing an increase of $34.9 million, as compared to 2011. Cash used 

by financing activities during 2012 was primarily related to payments on our revolving credit facility of $40.3 million, payments of 
$11.6 million for acquisition-related consideration and capital lease payments of $0.1 million. These increases were offset by $8.9 
million in proceeds from the issuance of common stock.  

Our financing activities used $8.2 million in 2011. Cash used by financing activities during 2011 was primarily related to 

payments on our term loan of $8.1 million, payments on our revolving credit facility of $8.0 million, payments of $1.5 million for 
acquisition-related consideration, capital lease payments of $0.5 million, $0.8 million of follow on offering costs and $0.2 million of 
excess tax benefit related to stock options. These increases were offset by $10.5 million in proceeds from the issuance of common 
stock.  

61 

 
  
 
 
  
  
 
 
 
 
 
 
Our financing activities provided $169.0 million in 2010. Cash provided by financing activities during 2010 was used to support 

our operations, as a funding source for acquisitions and for capital expenditures related to the expansion of our technology 
infrastructure. Cash provided by financing activities in 2010 was primarily related to net proceeds from our initial public offering on 
August 11, 2010, a subsequent public stock offering on December 10, 2010 and $40.0 million of proceeds as a result of borrowing 
from our credit facility. Related to our August 11, 2010 initial public offering, we sold 6,000,000 shares of common stock resulting in 
proceeds, net of transaction expenses, of $57.5 million. Related to our December 3, 2010 public stock offering, we sold an additional 
4,000,000 shares of common stock in the offering resulting in net proceeds, net of transaction expenses, of $98.4 million. Cash 
proceeds were partially offset by payments to extinguish our secured subordinated promissory notes and our preferred stockholder 
notes payable of $10.0 million and $6.5 million, respectively, in the third quarter of 2010, combined with aggregate principal 
payments of $11.3 million for scheduled term debt maturities, capital lease obligations and preferred stockholder notes payable. 
Additionally, during 2010, we paid $0.7 million of preferred stock dividends that had accrued on our convertible preferred stock, 
which were offset by $2.4 million in proceeds from the issuance of common stock, and had payments of $1.0 million for acquisition-
related consideration.  

Contractual Obligations, Commitments and Contingencies  

The following table summarizes, as of December 31, 2012, our minimum payments for long-term debt and other obligations for 

the next five years and thereafter:  

Payments Due by Period 

Secured revolving credit facility 
Interest payments on long-term debt obligations(1) 
Operating lease obligations 
Acquisition-related liabilities(2) 

Total  

Less Than
1 year  

$ 10,000 
663 
  25,800 
  2,842 

$ 

 —  
221
7,463
2,056

1-3 years  
(in thousands) 
$ 10,000 
442 
  13,425 
786 

3-5 years 

More Than
5 years  

$ 

$ 
 —   
  —   
  4,912 
  —   

 —  
—  
—  
—  

 —  

$ 39,305 

$  9,740

$ 24,653 

$  4,912 

$ 

(1)  The amount of interest payments on long-term debt obligations represents current obligations using rates in effect as of 

December 31, 2012.  

(2)  We have made several acquisitions in which a portion of the cash purchase price is payable at various times through 2014.  

Long-Term Debt Obligations  

In September 2009, we entered into a credit facility which provided for a $35.0 million term loan and a $10.0 million revolving 

line of credit. A portion of the proceeds from the credit facility was used to repay the balance outstanding under our prior credit 
facility. The term loan and revolving line of credit were collateralized by substantially all our personal property. Prior to the June 2010 
amendment discussed below, the term loan and revolving line of credit bore interest at rates of the greater of 7.5%, a stated rate of 
5.0% plus LIBOR (or, if greater, 2.5%), or a stated rate of 5.0% plus the bank’s prime rate (or, if greater, 3.5%, the federal funds rate 
plus 0.5% or three month LIBOR plus 1.0%).  

In February 2010, we entered into an amendment to the credit facility. Under the terms of the amendment, the original term loan 

was increased by an additional $10.0 million. The proceeds from the amendment were primarily used to finance the February 2010 
acquisition of certain assets of Domin-8 Enterprise Solutions, Inc. The related interest rates and maturity periods remained consistent 
with the terms of the credit facility. Until the June 2010 amendment discussed below, we made principal payments on the term loan in 
quarterly installments of approximately $1.8 million.  

In June 2010, we entered into a subsequent amendment to the credit facility. Under the terms of the June 2010 amendment, an 
additional $30.0 million in term loans was made available for borrowing until December 22, 2011. After the June 2010 amendment 
and prior to the February 2011 amendment discussed below, the term loan and revolving line of credit bore interest at a stated rate of 
3.5% plus LIBOR, or a stated rate of 0.75% plus Wells Fargo’s prime rate (or, if greater, the federal funds rate plus 0.5% or three 
month LIBOR plus 1.0%). After the June 2010 amendment and prior to the February 2011 amendment discussed below, interest on 
the term loans and the revolver was payable monthly, or for LIBOR loans, at the end of the applicable 1-, 2-, or 3-month interest 
period. Under the terms of the June 2010 amendment and prior to the December 2011 amendment and restatement discussed below, 
principal payments on the term loan were paid in quarterly installments equal to 3.75% of the principal amount of term loans.  

In September 2010, we entered into an amendment to the credit facility. Under the terms of the September 2010 amendment, the 

definition of “fixed charges” under the credit facility was amended to specifically exclude the cash dividend and debt repayments 
made with the proceeds of our initial public offering.  

62 

 
  
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
In November 2010, we entered into an additional amendment to the credit facility and obtained consent to the Level One 
acquisition. Under the terms of the November 2010 amendment, we increased the maximum allowable “senior leverage ratio” under 
the credit facility and amended the definition of “permitted indebtedness” in the credit facility to permit amounts payable in the future 
pursuant to the Level One acquisition. In addition, we borrowed $30.0 million on our delayed draw term loans to facilitate the 
acquisition.  

In February 2011, we entered into a subsequent amendment to the Credit Agreement. Under the terms of the February 2011 

amendment, our revolving line of credit was increased from $10.0 million to $37.0 million. In addition, the interest rates on the term 
loan and revolving line of credit were amended to provide for a rate that was dependent on our senior leverage ratio and ranged from a 
stated rate of 2.75% to 3.25% plus LIBOR or, at our option, a stated rate of 0.0% to 0.5% plus Wells Fargo’s prime rate (or, if greater, 
the federal funds rate plus 0.5% or three month LIBOR plus 1.0%). Prior to the December 2011 amendment and restatement discussed 
below, principal payments on the term loan and outstanding revolver balance remain consistent with the June 2010 amendment.  

In December 2011, we entered into an Amended and Restated Credit Agreement (“Restated Agreement”) to amend the original 

credit facility. The Restated Agreement provides for a secured revolving credit facility in an aggregate principal amount of up to 
$150.0 million, subject to a borrowing formula, with a sublimit of $10.0 million for the issuance of letters of credit on our behalf. The 
Restated Agreement converted our outstanding term loan under the original credit facility into revolving loans. As of December 31, 
2012, $10.0 million was outstanding under our revolving line of credit and $10.0 million was available for the issuance of letters of 
credit. Revolving loans accrue interest at a per annum rate equal to, at the Company’s option, either LIBOR or Wells Fargo’s prime 
rate (or, if greater, the federal funds rate plus 0.50% or three month LIBOR plus 1.00%), in each case plus a margin ranging from 
2.50% to 3.00%, in the case of LIBOR loans, and 0.00% to 0.25% in the case of prime rate loans, based upon the Company’s senior 
leverage ratio. The interest is due and payable monthly, in arrears, for loans bearing interest at the prime rate and at the end of the 
applicable 1-, 2-, or 3-month interest period in the case of loans bearing interest as the adjusted LIBOR rate. Principal, together with 
all accrued and unpaid interest, is due and payable on December 30, 2015. Advances under the credit facility may be voluntarily 
prepaid, and must be prepaid with the proceeds of certain dispositions, extraordinary receipts and indebtedness and in full upon a 
change in control.  

In September 2012, we entered into an amendment to the Restated Agreement. Under the terms of the amendment, the LIBOR 

rate margin ranges from 2.00% to 2.50%, based on our senior leverage ratio. All other interest rates and maturity periods remain 
consistent with the Restated Agreement. Additionally, our capital expenditure limitations were expanded in the amendment.  

All of our obligations under the loan facility are secured by substantially all of our property. All of our existing and future 
domestic subsidiaries are required to guaranty our obligations under the credit facility, other than certain immaterial subsidiaries and 
our payment processing subsidiary, RealPage Payment Processing Services, Inc. Our foreign subsidiaries may, under certain 
circumstances, be required to guaranty our obligations under the credit facility. Such guarantees by existing and future subsidiaries are 
and will be secured by substantially all of the property of such subsidiaries.  

Our credit facility contains customary covenants which limit our and certain of our subsidiaries’ ability to, among other things, 

incur additional indebtedness or guarantee indebtedness of others; create liens on our assets; enter into mergers or consolidations; 
dispose of assets; prepay indebtedness or make changes to our governing documents and certain of our agreements; pay dividends and 
make other distributions on our capital stock, and redeem and repurchase our capital stock; make investments, including acquisitions; 
enter into transactions with affiliates; and make capital expenditures. Our credit facility additionally contains customary affirmative 
covenants, including requirements to, among other things, take certain actions in the event we form or acquire new subsidiaries; hold 
annual meetings with our lenders; provide copies of material contracts and amendments to our lenders; locate our collateral only at 
specified locations; and use commercially reasonable efforts to ensure that certain material contracts permit the assignment of the 
contract to our lenders; subject in each case to customary exceptions and qualifications. We are also required to comply with a fixed 
charge coverage ratio, which is a ratio of our EBITDA to our fixed charges as determined in accordance with the credit facility, of 
1.25:1:00 for each 12-month period ending at the end of a fiscal quarter, and a senior leverage ratio, which is a ratio of the outstanding 
revolver usage to our EBITDA as determined in accordance with the credit facility, of 2.75:1.00 on the last day of each fiscal quarter.  

In the event of a default on our credit facility, the obligations under the credit facility could be accelerated, the applicable 
interest rate under the credit facility could be increased, and our subsidiaries that have guaranteed the credit facility could be required 
to pay the obligations in full, and our lenders would be permitted to exercise remedies with respect to all of the collateral that is 
securing the credit facility, including substantially all of our and our subsidiary guarantors’ assets. Any such default that is not cured 
or waived could have a material adverse effect on our liquidity and financial condition.  

Off-Balance Sheet Arrangements  
We do not have any off-balance sheet financing arrangements and we do not have any relationships with unconsolidated entities or 
financial partnerships, such as entities often referred to as structured finance or special purpose entities, which have been established 
for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes.  

63 

 
Recent Accounting Pronouncements  

In September 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2011-

08, Intangibles — Goodwill and Other (Topic 350) — Testing Goodwill for Impairment, to allow entities to use a qualitative approach 
to test goodwill for impairment. ASU 2011-08 permits an entity to first perform a qualitative assessment to determine whether it is 
more likely than not that the fair value of a reporting unit is less than its carrying value. If it is concluded that this is the case, it is 
necessary to perform the currently prescribed two-step goodwill impairment test. Otherwise, the two-step goodwill impairment test is 
not required. We adopted this accounting standard in the fourth quarter of 2011.  

In June 2011, the FASB issued ASU 2011-05 “Comprehensive Income (Topic 220) – Presentation of Comprehensive Income” 

(“ASU 2011-05”) effective for fiscal years, and interim periods within those years, beginning after December 15, 2011 with early 
adoption permitted. This accounting standard provides new disclosure guidance related to the presentation of the Statement of 
Comprehensive Income. This guidance eliminates the current option to report other comprehensive income and its components in the 
statement of changes in equity. We adopted this accounting standard in the fourth quarter of 2011. This adoption does not have any 
impact on our financial position or results of operations.  

In December 2010, the FASB issued ASU 2010-29 “Business Combinations (Topic 805)—Disclosure of Supplementary Pro 

Forma Information for Business Combinations” (“ASU 2010-29”) effective prospectively for material (either on an individual or 
aggregate basis) business combinations entered into in fiscal years beginning on or after December 15, 2010. This accounting standard 
update clarifies that SEC registrants presenting comparative financial statements should disclose in their pro forma information 
revenue and earnings of the combined entity as though the current period business combinations had occurred as of the beginning of 
the comparable prior annual reporting period only. The update also expands the supplemental pro forma disclosures to include a 
description of the nature and amount of material, nonrecurring pro forma adjustments directly attributable to the business combination 
included in the reported pro forma revenue and earnings. These requirements changed our annual pro forma disclosures for 
acquisitions which had historically included the impact on all comparable periods. ASU 2010-29 also changes our annual and 
quarterly pro forma disclosures to include a description and the related amount of material adjustments made to pro forma results as 
seen in Note 3 of the Notes to the Consolidated Financial Statements under Item 8 of this Annual Report on Form 10-K.  

Item 7A.  

Quantitative and Qualitative Disclosures about Market Risk  

Market risk represents the risk of loss that may impact our financial position due to adverse changes in financial market prices 
and rates. Our market risk exposure is primarily a result of fluctuations in interest rates. We do not hold or issue financial instruments 
for trading purposes.  

We had cash and cash equivalents of $33.8 million and $51.3 million at December 31, 2012 and 2011, respectively.  

We hold cash and cash equivalents for working capital purposes. We do not have material exposure to market risk with respect 

to investments, as our investments consist primarily of highly liquid investments purchased with original maturities of three months or 
less. We do not use derivative financial instruments for speculative or trading purposes; however, we may adopt specific hedging 
strategies in the future. Any declines in interest rates, however, will reduce future interest income.  

We had total outstanding debt of $10.0 million and $50.3 at December 31, 2012 and 2011, respectively. The interest rate on this 

debt is variable and adjusts periodically based on the three-month LIBOR rate. If the LIBOR rate changes by 1%, our annual interest 
expense would change by approximately $0.1 million.  

64 

 
  
Item 8.  

Financial Statements and Supplementary Data  

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS  

Reports of Ernst & Young LLP, Independent Registered Public Accounting Firm 
Consolidated Balance Sheets 
Consolidated Statements of Operations 
Consolidated Statements of Comprehensive Income (Loss) 
Consolidated Statements of Redeemable Convertible Preferred Stock and Stockholders’ (Deficit) Equity 
Consolidated Statements of Cash Flows 
Notes to Consolidated Financial Statements   

Page

  66 
  68 
  69 
  70 
  71 
  72 
  73 

65 

 
  
 
  
 
 
 
 
Report of Independent Registered Public Accounting Firm  

The Board of Directors and Stockholders of  
RealPage, Inc.  

We have audited the accompanying consolidated balance sheets of RealPage, Inc. (the “Company”) as of December 31, 2012 

and 2011, and the related consolidated statements of operations, comprehensive (loss) income, redeemable convertible preferred stock 
and stockholders’ (deficit) equity and cash flows for each of the three years in the period ended December 31, 2012. Our audits also 
included the financial statement schedule listed in the index under Item 15(c). These financial statements and schedule are the 
responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements and schedule 
based on our audits.  

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements and 
schedule are free of material misstatement. An audit also includes examining, on a test basis, evidence supporting the amounts and 
disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made 
by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable 
basis for our opinion.  

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial 
position of RealPage, Inc. at December 31, 2012 and 2011, and the consolidated results of its operations and its cash flows for each of 
the three years in the period ended December 31, 2012 in conformity with U.S. generally accepted accounting principles. Also, in our 
opinion, the related financial statement schedule, when considered in relation to the basic financial statements taken as a whole, 
presents fairly in all material respects, the information set forth therein.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 

Company’s internal control over financial reporting as of December 31, 2012, based on criteria established in Internal Control-
Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated 
February 27, 2013 expressed an unqualified opinion thereon.  

/s/ Ernst & Young LLP  
Dallas, Texas  
February 27, 2013  

66 

 
  
Report of Independent Registered Public Accounting Firm  

The Board of Directors and Shareholders  
RealPage, Inc.  

We have audited RealPage, Inc’s (the Company) internal control over financial reporting as of December 31, 2012, based on 
criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway 
Commission (the COSO criteria). The Company’s management is responsible for maintaining effective internal control over financial 
reporting and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying 
“Management’s Report on Internal Control over Financial Reporting.” Our responsibility is to express an opinion on the Company’s 
internal control over financial reporting based on our audit.  

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). 

Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control 
over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over 
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of 
internal control based upon the assessed risk, and performing such other procedures as we considered necessary in the circumstances. 
We believe that our audit provides a reasonable basis for our opinion.  

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the 

reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that 
(1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being 
made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance 
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a 
material effect on the financial statements.  

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.  

In our opinion, RealPage, Inc. maintained, in all material respects, effective internal control over financial reporting as of 

December 31, 2012, based on the COSO criteria.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 
consolidated balance sheets of the Company as of December 31, 2012 and 2011, and the related consolidated statements of operations, 
comprehensive income (loss), redeemable convertible preferred stock and stockholders’ (deficit) equity and cash flows for each of the 
three years in the period ended December 31, 2012 of the Company and our report dated February 27, 2013 expressed an unqualified 
opinion thereon.  

/s/ Ernst & Young LLP  
Dallas, Texas  
February 27, 2013  

67 

 
  
RealPage, Inc.  

Consolidated Balance Sheets  
(in thousands, except share amounts)  

Assets 
Current assets: 

Cash and cash equivalents 
Restricted cash 
Accounts receivable, less allowance for doubtful accounts of $1,087 and $979 at December 31, 

2012 and 2011, respectively 

Deferred tax asset 
Other current assets   

Total current assets 

Property, equipment and software, net 
Goodwill 
Identified intangible assets, net 
Deferred tax asset 
Other assets 

Total assets 

Liabilities and stockholders’ equity 
Current liabilities: 

Accounts payable 
Accrued expenses and other current liabilities 
Current portion of deferred revenue 
Deferred tax liability  
Customer deposits held in restricted accounts 

Total current liabilities   

Deferred revenue  
Deferred tax liability 
Revolving credit facility 
Other long-term liabilities  
Total liabilities 
Commitments and contingencies (Note 8) 
Stockholders’ equity: 

Preferred stock, $0.001 par value: 10,000,000 shares authorized and zero shares issued and 

outstanding at December 31, 2012 and 2011, respectively 

Common stock, $0.001 par value: 125,000,000 shares authorized, 77,012,925 and 73,115,779 
shares issued and 75,826,615 and 72,701,571 shares outstanding at December 31, 2012 and 
2011, respectively 
Additional paid-in capital 
Treasury stock, at cost: 1,186,310 and 414,208 shares at December 31, 2012 and 2011,  

respectively 

Accumulated deficit  
Accumulated other comprehensive loss 

Total stockholders’ equity 

Total liabilities and stockholders’ equity 

See accompanying notes  

68 

December 31,

2012

2011

$  33,804 
  35,202 

$  51,273 
  19,098 

  51,937 
—   
6,541 

  127,484 
  32,487 
  134,025 
  104,640 
—   
3,561 

  43,883 
272 
  10,232 

  124,758 
  27,974 
  129,292 
  112,308 
2,539 
3,194 

$ 402,197 

$ 400,065 

$  9,805 
  19,246 
  60,633 
2 
  35,171 

  124,857 
9,446 
10 
  10,000 
2,813 

$  12,218 
  25,816 
  57,325 
—   
  19,017 

  114,376 
8,693 
—   
  50,312 
3,803 

  147,126 

  177,184 

—   

—   

77 
  347,203 

73 
  316,964 

(6,323)
  (85,778)
(108)

(3,138)
  (90,961)
(57)

  255,071 

  222,881 

$ 402,197 

$ 400,065 

 
  
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
  
  
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
  
  
  
  
  
  
RealPage, Inc.  
Consolidated Statements of Operations  
(in thousands, except per share amounts)  

Revenue: 

On demand  
On premise  
Professional and other 
Total revenue   

Cost of revenue(1) 

Gross profit 
Operating expense: 

Product development(1) 
Sales and marketing(1) 
General and administrative(1)  
Total operating expense 

Operating income 
Interest expense and other, net 
Income (loss) before income taxes  
Income tax expense (benefit) 

Net income (loss) 

Net income (loss) attributable to common stockholders

Basic 
Diluted 

Net income (loss) per share attributable to common stockholders

Basic 
Diluted 

Weighted average shares used in computing net income (loss) per share attributable to 

common stockholders 

Basic 
Diluted 

(1) 

Includes stock-based compensation expense as follows:  

Cost of revenue 
Product development 
Sales and marketing 
General and administrative 

Year Ended December 31,

2012  

2011

2010

$ 306,400  
5,216  
  10,556  
  322,172  
  128,562  
  193,610  

  48,177  
  76,992  
  56,993  
  182,162  
  11,448  
(2,046) 
9,402  
4,219  
$  5,183  

$  5,183  
$  5,183  

$ 
$ 

0.07  
0.07  

$ 239,436 
6,581 
  11,962 

  257,979 
  108,155 

$ 169,678 
8,545 
  10,051 

  188,274 
  79,044 

  149,824 

  109,230 

  43,441 
  63,775 
  40,798 

  36,922 
  37,693 
  28,328 

  148,014 

  102,943 

1,810 
(3,251)

(1,441)
(210)

$  (1,231)

$ 

6,287 
(5,501)

786 
719 

67 

$  (1,231)
$  (1,231)

$  (2,877)
$  (2,877)

$ 
$ 

(0.02)
(0.02)

$ 
$ 

(0.07)
(0.07)

  71,838  
  74,002  

  68,480 
  68,480 

  39,737 
  39,737 

Year Ended December 31,

2012  

2011

2010

$  2,806  $ 
4,391 
4,790 
6,191 

1,655  $ 
4,594 
12,017 
4,352 

633 
2,568 
2,493 
1,646 

See accompanying notes  

69 

 
  
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
  
  
  
  
 
  
 
 
  
  
 
  
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
  
  
 
  
  
  
  
  
 
 
  
 
 
  
 
 
  
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
RealPage, Inc. 

Consolidated Statements of Comprehensive Income (Loss)  
(in thousands)  

Net income (loss) 

Other comprehensive loss – foreign currency translation adjustment 

Comprehensive income (loss) 

Year Ended December 31,

2012  
$ 5,183  
(51)
$ 5,132  

2011

$ (1,231)
(41)

$ (1,272)

2010

$  67 
  (16)

$  51 

70 

 
  
 
 
 
  
  
  
 
 
 
  
  
  
  
 
  
  
  
Consolidated Statements of Redeemable Convertible Preferred Stock and Stockholders’ (Deficit) Equity  
(in thousands)  

RealPage, Inc.  

Additional 
Paid-in 
Capital  

Accumulated 
Other 
Comprehensive 
Income 

Redeemable 
Convertible 
Preferred Stock  

Common Stock  

Shares  

Amount  

Shares  

Amount 

  29,044 

  71,832 

  26,667 

  —   
  —   

3,030 
  —   

  —   
  1,604 

  —   

  —   

8 

27

—  
2

—  

  —   

(1,161)

343 

—  

Balance as of January 1, 2010 
Accretion of redeemable 

convertible preferred stock 

Exercise of stock options 
Common stock warrants  

converted 

Conversion of redeemable 

convertible preferred stock 
dividends 

Conversion of redeemable 

convertible preferred stock 
due to initial public 
offering 

Issuance of restricted stock 
Treasury stock purchased,  

  (29,044)
  —   

  (73,701)
  —   

  29,568 
513 

at cost 

  —   

  —   

  —   

Issuance of common stock 

through public offerings, 
net of issuance costs 
Excess tax benefit from stock 

options 

Stock-based compensation 
Foreign currency translation 
Net income 

  —   

  —   

  10,000 

  —   
  —   
  —   
  —   

  —   
  —   
  —   
  —   

  —   
  —   
  —   
  —   

Balance as of December 31, 2010 

  —   

  —   

  68,703 

Exercise of stock options 
Issuance of restricted stock 
Treasury stock purchased,  

  —   
  —   

  —   
  —   

  3,118 
  1,295 

at cost 

  —   

  —   

  —   

Excess tax benefit from stock 

options 

Stock-based compensation 
Foreign currency translation 
Net loss 

  —   
  —   
  —   
  —   

  —   
  —   
  —   
  —   

  —   
  —   
  —   
  —   

30
—  

—  

10

—  
—  
—  
—  

69

3
1

—  

—  
—  
—  
—  

24,232 

(3,030)  
2,401 

—   

726 

73,005 
3,274 

—   

155,161 

110 
7,340 
—   
—   

263,219 

12,724 
18,513 

—   

(110)  

22,618 
—   
—   

Balance as of December 31, 2011 

  —   

$ 

 —   

  73,116  $ 

73

$ 

316,964  $ 

Exercise of stock options 
Issuance of restricted stock 
Treasury stock purchased,  

at cost 

Stock-based compensation 
Foreign currency translation 
Net income 

  —   
  —   

  —   
  —   

  2,389 
  1,508 

  —   
  —   
  —   
  —   

  —   
  —   
  —   
  —   

  —   
  —   
  —   
  —   

4
—  

—  
—  
—  
—  

12,061 
—   

—   
18,178 
—   
—   

Accumulated 
Deficit  

Treasury Shares  

Shares  

Amount 

(89,797) 

(206) 

(938)

—    
—    

  —    
  —    

  —   
  —   

—    

  —    

  —   

—    

  —    

  —   

—    
—    

—    

  —    
  —    

  —   
  —   

(7) 

(20)

Total

Stockholders’
(Deficit) Equity 

(66,476)

(3,030)
2,403 

—   

726 

73,035 
3,274 

(20)

—    

  —    

  —   

155,171 

—    
—    
—    
67  

  —    
  —    
  —    
  —    

  —   
  —   
  —   
  —   

(89,730) 

(213) 

(958)

—    
—    

—    

  —    
  —    

  —   
  —   

(201) 

(2,180)

—    
—    
—    
(1,231) 

  —    
  —    
  —    
  —    

  —   
  —   
  —   
  —   

110 
7,340 
(16)
67 

172,584 

12,727 
18,514 

(2,180)

(110)
22,618 
(41)
(1,231)

$ 

(90,961) 

(414) 

$  (3,138)

$ 

222,881 

—    
—    

  —    
  —    

  —   
  —   

—    
—    
—    
5,183  

(772) 
  —    
  —    
  —    

(3,185)
  —   
  —   
  —   

12,065 
—   

(3,185)
18,178 
(51)
5,183 

—   

—   
—   

—   

—   

—   
—   

—   

—   

—   
—   
(16)
—   

(16)

—   
—   

—   

—   
—   
(41)
—   

(57)

—   
—   

—   
—   
(51)
—   

Balance as of December 31, 2012 

  —   

$ 

 —   

  77,013  $ 

77

$ 

347,203  $ 

(108)

$ 

(85,778) 

  (1,186) 

$  (6,323)

$ 

255,071 

See accompanying notes.  

71 

 
  
  
  
 
 
  
  
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
RealPage, Inc. 

Consolidated Statements of Cash Flows  
(in thousands)  

Cash flows from operating activities: 

Net income (loss) 
Adjustments to reconcile net income (loss) to net cash provided by operating activities: 

Depreciation and amortization 
Deferred tax expense (benefit) 
Stock-based compensation 
Excess tax benefit from stock options 
Loss on disposal of assets  
Impairment of assets 
Acquisition-related contingent consideration 
Changes in assets and liabilities, net of assets acquired and liabilities assumed in 

business combinations:  

Accounts receivable 
Customer deposits 
Other current assets 
Other assets 
Accounts payable 
Accrued compensation, taxes and benefits 
Deferred revenue 
Other current and long-term liabilities 
Net cash provided by operating activities 

Cash flows from investing activities: 

Purchases of property, equipment and software 
Acquisition of businesses, net of cash acquired 
Intangible asset additions 

Net cash used by investing activities  

Cash flows from financing activities: 

Proceeds from public offerings, net of underwriting discount and offering costs 
Proceeds from notes payable 
Payments on notes payable 
Proceeds from revolving credit facility 
Payments on revolving credit facility 
Payments on capital lease obligations 
Payments of deferred acquisition-related consideration 
Preferred stock dividend 
Issuance of common stock 
Excess tax benefit from stock options 
Purchase of treasury stock 

Net cash (used) provided by financing activities 
Net (decrease) increase in cash and cash equivalents 
Effect of exchange rate on cash 

Cash and cash equivalents: 

Beginning of period 
End of period 

Supplemental cash flow information: 

Cash paid for interest 

Cash paid for income taxes, net of refunds   

Non-cash financing activities: 

Accrued dividends and accretion of preferred stock 

Conversion of preferred stock to common shares 

See accompanying notes.  

72 

Year Ended December 31,

2012  

2011

2010

$  5,183  

$ 

(1,231)

$ 

67 

  32,469  
2,624  
  18,178  
—    
390  
178  
(722) 

(7,681) 
50  
3,775  
(359) 
(2,763) 
2,505  
3,977  
608  
  58,412  

  (18,774) 
  (10,627) 
(3,375) 
  (32,776) 

—    
—    
—    
—    
  (40,312) 
(65) 
  (11,557) 
—    
  12,065  
—    
(3,185) 
  (43,054) 
  (17,418) 
(51) 

29,147 
524 
22,618 
161 
398 
—   
(410)

(11,101)
12 
342 
(930)
4,224 
(1,186)
7,810 
(1,152)
49,226 

(16,147)
(89,749)
(1,850)
  (107,746)

(775)
—   
(58,086)
50,312 
(7,953)
(525)
(1,482)
—   
12,674 
(161)
(2,180)
(8,176)
(66,696)
(41)

20,956 
(85)
7,340 
(161)
57 
33 
8 

(2,068)
(334)
(3,162)
155 
699 
404 
1,319 
2,462 
27,690 

(12,178)
(70,917)
—   
(83,095)

  155,946 
40,000 
(26,257)
—   
—   
(1,539)
(1,024)
(666)
2,403 
161 
(20)
  169,004 
  113,599 
(16)

  51,273  
$  33,804  

  118,010 
$  51,273 

4,427 
$ 118,010 

$  1,584  

$ 

$ 

$ 

510  

 —    

 —    

$ 

$ 

$ 

$ 

2,498 

1,024 

$ 

$ 

5,268 

193 

 —   

 —   

$ 

3,030 

$  73,761 

 
  
 
 
  
  
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
  
 
 
  
  
 
  
  
  
 
  
  
  
  
  
 
  
  
 
  
  
RealPage, Inc.  

Notes To Consolidated Financial Statements  

1. The Company  

RealPage, Inc., a Delaware corporation, and its subsidiaries, (the “Company” or “we” or “us”) is a provider of property 
management solutions that enable owners and managers of single-family and a wide variety of multi-family rental property types to 
manage their marketing, pricing, screening, leasing, accounting, purchasing and other property operations. Our on demand software 
solutions are delivered through an integrated software platform that provides a single point of access and a shared repository of 
prospect, resident and property data. By integrating and streamlining a wide range of complex processes and interactions among the 
rental housing ecosystem of owners, managers, prospects, residents and service providers, our platform optimizes the property 
management process and improves the experience for all of these constituents. Our solutions enable property owners and managers to 
optimize revenues and reduce operating costs through higher occupancy, improved pricing methodologies, new sources of revenue 
from ancillary services, improved collections and more integrated and centralized processes.  

Initial Public Offering and Follow-On Offering  

On August 11, 2010, our registration statement on Form S-1 (File No 333-166397) relating to our initial public offering was 
declared effective by the Securities and Exchange Commission (“SEC”). We sold 6,000,000 shares of common stock in our initial 
public offering. Our common stock began trading on August 12, 2010 on the NASDAQ Global Select Stock Market under the symbol 
“RP,” and our initial public offering closed on August 17, 2010. Upon closing of our initial public offering, all outstanding shares of 
our preferred stock, including a portion of accrued but unpaid dividends on our outstanding shares of Series A, Series A1 and Series B 
convertible preferred stock, were converted into 29,567,952 shares of common stock.  

On December 6, 2010, our registration statement on Form S-1 (File No 333-170667) relating to a public stock offering was 

declared effective by the SEC. We sold an additional 4,000,000 shares of common stock in the offering. The offering closed on 
December 10, 2010.  

2. Summary of Significant Accounting Policies  

Basis of Presentation  

The accompanying consolidated balance sheets as of December 31, 2012 and 2011 and the accompanying consolidated 
statements of operations and cash flows for each of the three years ended December 31, 2012 represent our financial position, results 
of operations and cash flows as of and for the periods then ended. The consolidated financial statements include the accounts of 
RealPage, Inc. and our wholly-owned subsidiaries. All material intercompany accounts and transactions have been eliminated in 
consolidation.  

Segment and Geographic Information  

Our chief operating decision maker is our Chief Executive Officer, who reviews financial information presented on a company-

wide basis. As a result, we determined that the Company has a single reporting segment and operating unit structure.  

Principally, all of our revenue for the years ended December 31, 2012, 2011 and 2010 was in North America.  

Net long-lived assets held were $29.9 million and $26.4 million in North America, and $2.6 million and $1.6 million in our 

international subsidiaries at December 31, 2012 and 2011, respectively.  

Use of Estimates  

The preparation of financial statements in conformity with accounting principles generally accepted in the United States 
(“GAAP”) requires our management to make certain estimates and assumptions that affect the reported amounts of assets and 
liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of 
revenues and expenses during the reporting periods. Significant estimates include the allowance for doubtful accounts; the useful lives 
of intangible assets and the recoverability or impairment of tangible and intangible asset values; fair value measurements; purchase 
accounting allocations and related reserves; revenue and deferred revenue; stock-based compensation; and our effective income tax 
rate and the recoverability of deferred tax assets, which are based upon our expectations of future taxable income and allowable 
deductions. Actual results could differ from these estimates.  

73 

 
  
  
Accounting Reclassification  

In the fourth quarter of 2012, we reclassified certain compensation expenses in our 2011 Consolidated Statement of Operations. 
The reclassification increased cost of revenue and decreased product development, sales and marketing and general and administrative 
expenses in 2011 only. These changes did not have an impact in our Consolidated Balance Sheet or Consolidated Statement of Cash 
Flows. 

In 2012, we reclassified payments of deferred acquisition-related consideration from cash flows from investing activities to cash 

flows from financing activities in our Consolidated Statement of Cash Flows for the years ended 2011 and 2010 to conform with 
current period presentation. These changes did not have an impact on our Consolidated Balance Sheets or Consolidated Statements of 
Operations.  

Cash Equivalents  

We consider all highly liquid investments with a maturity date, when purchased, of three months or less to be cash equivalents.  

Concentrations of Credit Risk  

Our cash accounts are maintained at various financial institutions and may, from time to time, exceed federally insured limits. 

The Company has not experienced any losses in such accounts.  

Concentrations of credit risk with respect to accounts receivable result from substantially all of our customers being in the multi-

family rental housing market. Our customers, however, are dispersed across different geographic areas. We do not require collateral 
from customers. We maintain an allowance for losses based upon the expected collectability of accounts receivable. Accounts 
receivable are written off upon determination of non-collectability following established Company policies based on the aging from 
the accounts receivable invoice date.  

No single customer accounted for 3% or more of our revenue or accounts receivable for the years ended December 31, 2012, 

2011 or 2010.  

Fair Value of Financial Instruments  

Financial assets and liabilities with carrying amounts approximating fair value include cash and cash equivalents, restricted 
cash, accounts receivable, accounts payable and accrued expenses and other current liabilities. The carrying amount of these financial 
assets and liabilities approximates fair value because of their short maturities. The carrying amount of our debt and other long-term 
liabilities approximates their fair value. The fair value of debt was based upon our management’s best estimate of interest rates that 
would be available for similar debt obligations as of December 31, 2012 and 2011 and was consistent with the interest rates we 
received in connection with the refinancing of our debt obligations in December 2012.  

Fair Value Measurements  

We measure certain financial assets and liabilities at fair value pursuant to a fair value hierarchy based on inputs to valuation 

techniques that are used to measure fair value that are either observable or unobservable. Observable inputs reflect assumptions 
market participants would use in pricing an asset or liability based on market data obtained from independent sources while 
unobservable inputs reflect a reporting entity’s pricing based upon its own market assumptions. The fair value hierarchy consists of 
the following three levels:  

Level 1  — 

Level 2  — 

Inputs are quoted prices in active markets for identical assets or liabilities.

Inputs are quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or 
liabilities in markets that are not active, inputs other than quoted prices that are observable and market-corroborated 
inputs which are derived principally from or corroborated by observable market data. 

Level 3  — 

Inputs are derived from valuation techniques in which one or more significant inputs or value drivers are unobservable.

Accounts Receivable  

For several of our solutions, we invoice customers prior to the period in which service is provided. Accounts receivable 

represent trade receivables from customers when we have invoiced for software solutions and/or services and we have not yet received 
payment. We present accounts receivable net of an allowance for doubtful accounts. We maintain an allowance for doubtful accounts 
for estimated losses resulting from the inability of customers to make required payments, or the customer cancelling prior to the 
service being rendered. In doing so, we consider the current financial condition of the customer, the specific details of the customer 
account, the age of the outstanding balance, the current economic environment and historical credit trends. As a result, a portion of our 
allowance is for services not yet rendered and, therefore, is classified as an offset to deferred revenue, which does not have an effect 

74 

 
  
 
 
 
 
 
 
 
 
 
on the statement of operations. Any change in the assumptions used in analyzing a specific account receivable might result in an 
additional allowance for doubtful accounts being recognized in the period in which the change occurs. For certain transactions, we 
have met the requirements to recognize income in advance of physically invoicing the customer. In these instances, we record an asset 
for the amount that will be due from the customer upon invoicing.  

Property, Equipment and Software  

Property, equipment and software are recorded at cost less accumulated depreciation and amortization, which are computed 

using the straight-line method over the following estimated useful lives:  

Leasehold improvements   
Data processing and communications equipment 
Furniture, fixtures and other equipment 
Software 

1-10 years 
1-10 years 
1- 5 years 
1- 5 years 

Software includes purchased software and internally developed software. Leasehold improvements are depreciated over the 

shorter of the lease term or the estimated useful lives of the assets. Gains and losses from asset disposals are classified as general and 
administrative expenses in our statement of operations.  

Business Combinations  

When we acquire businesses, we allocate the total consideration paid to the fair value of the tangible assets, liabilities, and 

identifiable intangible assets acquired. Any residual purchase consideration is recorded as goodwill. The allocation of the purchase 
price requires our management to make significant estimates in determining the fair values of assets acquired and liabilities assumed, 
in particular with respect to identified intangible assets. These estimates are based on the application of valuation models using 
historical experience and information obtained from the management of the acquired companies. These estimates can include, but are 
not limited to, the cash flows that an asset is expected to generate in the future, the appropriate weighted-average cost of capital and 
the cost savings expected to be derived from acquiring an asset. These estimates are inherently uncertain and unpredictable. In 
addition, unanticipated events and circumstances may occur which may affect the accuracy or validity of these estimates. We include 
the fair value of contingent consideration to be paid within the total consideration allocated to the fair value of the assets acquired and 
liabilities assumed. This requires us to make estimates regarding the fair value of the amounts to be paid. Additionally, we expense 
acquisition-related costs as incurred rather than including as a component of purchase price.  

Impairment of Long-Lived Assets  

We perform an impairment review of long-lived assets held and used whenever events or changes in circumstances indicate that 
the carrying value may not be recoverable. Factors we consider important that could trigger an impairment review include, but are not 
limited to, significant under-performance relative to projected future operating results, significant changes in the manner of our use of 
the acquired assets or our overall business and/or product strategies. When we determine that the carrying value of a long-lived asset 
may not be recoverable based upon the existence of one or more of these indicators, we determine the recoverability by comparing the 
carrying amount of the asset or asset group to net future undiscounted cash flows that the asset or assets are expected to generate. We 
would then recognize an impairment charge equal to the amount by which the carrying amount exceeds the fair market value of the 
asset or assets.  

Goodwill and Other Intangible Assets with Indefinite Lives  

We test goodwill and other intangible assets with indefinite lives for impairment separately on an annual basis in the fourth 

quarter of each year. Additionally, we will test goodwill and other intangible assets with indefinite lives in the interim if events and 
circumstances indicate that goodwill and other intangible assets with indefinite lives may be impaired. The events and circumstances 
that we consider include significant under-performance relative to projected future operating results and significant changes in our 
overall business and/or product strategies. We evaluate impairment of goodwill by first performing a qualitative assessment to 
determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value. If it is concluded that 
this is the case, it is necessary to perform the two-step goodwill impairment test. The first step involves a comparison of the fair value 
of a reporting unit with its carrying amount. If the carrying amount of the reporting unit exceeds its fair value, the second step involves 
a comparison of the implied fair value and carrying amount of the goodwill of that reporting unit to determine the impairment charge, 
if any. We quantitatively evaluate other intangible assets with indefinite lives by estimating the fair value of those assets based on 
estimated future earnings derived from the assets using the income approach model. For those intangible assets with indefinite lives 
that have been determined to be inseparable due to their interchangeable use, we have grouped into single units of accounting for 
purposes of testing for impairment. If the carrying amount of the other intangible assets with indefinite lives exceeds the fair value, we 
would recognize an impairment loss equal to the excess of carrying value over fair value. If an event occurs that would cause us to 
revise our estimates and assumptions used in analyzing the value of our goodwill and other intangible assets with indefinite lives, the 
revision could result in a non-cash impairment charge that could have a material impact on our financial results. There was no 
impairment of goodwill or intangible assets with indefinite lives in 2012, 2011 or 2010.  

75 

 
  
 
 
 
 
 
 
Intangible Assets  

Intangible assets consist of acquired developed product technologies, acquired customer relationships, vendor relationships, 
non-competition agreements and tradenames. We record intangible assets at fair value and amortize those with finite lives over the 
shorter of the contractual life or the estimated useful life. We estimate the useful lives of acquired developed product technologies and 
customer relationships based on factors that include the planned use of each developed product technology and the expected pattern of 
future cash flows to be derived from each developed product technology and existing customer relationships. We include amortization 
of acquired developed product technologies in cost of revenue, amortization of acquired customer relationships in sales and marketing 
expenses and amortization of vendor relationships and non-competition agreements in general and administrative expenses in our 
consolidated statements of operations.  

Income Taxes  

Income taxes are provided based on the liability method, which results in income tax assets and liabilities arising from 

temporary differences. Temporary differences are differences between the tax basis of assets and liabilities and their reported amounts 
in the financial statements that will result in taxable or deductible amounts in future years. The liability method requires the effect of 
tax rate changes on current and accumulated deferred income taxes to be reflected in the period in which the rate change was enacted. 
The liability method also requires that deferred tax assets be reduced by a valuation allowance unless it is more likely than not that the 
assets will be realized.  

We may recognize a tax benefit from uncertain tax positions only if it is at least more likely than not that the tax position will be 
sustained upon examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the 
financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being 
realized upon settlement with the taxing authorities. There are no identified tax benefits that were considered uncertain positions at 
December 31, 2012 and 2011.  

We establish valuation allowances when necessary to reduce deferred tax assets to the amounts expected to be realized. We 
evaluate the need for, and the adequacy of, valuation allowances based on the expected realization of our deferred tax assets. The 
factors used to assess the likelihood of realization include historical earnings, our latest forecast of taxable income and available tax 
planning strategies that could be implemented to realize the net deferred tax assets.  

Revenue Recognition  

We derive our revenue from three primary sources: our on demand software solutions; our on premise software solutions; and 

professional and other services. We commence revenue recognition when all of the following conditions are met:  

•  

• 

•  

• 

there is persuasive evidence of an arrangement;  
the solution and/or service has been provided to the customer;  
the collection of the fees is probable; and  
the amount of fees to be paid by the customer is fixed or determinable.  

For multi-element arrangements that include multiple software solutions and/or services, we allocate arrangement consideration 

to all deliverables that have stand-alone value based on their relative selling prices. In such circumstances, we utilize the following 
hierarchy to determine the selling price to be used for allocating revenue to deliverables as follows:  

• 

• 

•  

Vendor specific objective evidence (VSOE), if available. The price at which we sell the element in a separate stand-alone 
transaction;  
Third-party evidence of selling price (TPE), if VSOE of selling price is not available. Evidence from us or other 
companies of the value of a largely interchangeable element in a transaction; and  
Estimated selling price (ESP), if neither VSOE nor TPE of selling price is available. Our best estimate of the stand-alone 
selling price of an element in a transaction.  

Our process for determining ESP for deliverables without VSOE or TPE considers multiple factors that may vary depending 

upon the unique facts and circumstances related to each deliverable. Key factors primarily considered in developing ESP include 
prices charged by us for similar offerings when sold separately, pricing policies and approvals from standard pricing and other 
business objectives.  

From time to time, we sell on demand software solutions with professional services. In such cases, as each element has stand 
alone value, we allocate arrangement consideration based on our ESP of the on demand software solution and VSOE of the selling 
price of the professional services.  

76 

 
  
Taxes collected from customers and remitted to governmental authorities are presented on a net basis.  

On Demand Revenue  

Our on demand revenue consists of license and subscription fees, transaction fees related to certain of our software-enabled 

value-added services and commissions derived from us selling certain risk mitigation services.  

License and subscription fees are comprised of a charge billed at the initial order date and monthly or annual subscription fees 
for accessing our on demand software solutions. The license fee billed at the initial order date is recognized as revenue on a straight-
line basis over the longer of the contractual term or the period in which the customer is expected to benefit, which we consider to be 
four years. Recognition starts once the product has been activated. Revenue from monthly and annual subscription fees is recognized 
on a straight-line basis over the access period.  

We recognize revenue from transaction fees derived from certain of our software-enabled value-added services as the related 

services are performed.  

As part of our risk mitigation services to the rental housing industry, we act as an insurance agent and derive commission 

revenue from the sale of insurance products to individuals. The commissions are based upon a percentage of the premium that the 
insurance company charges to the policyholder and are subject to forfeiture in instances where a policyholder cancels prior to the end 
of the policy. If the policy is cancelled, our commissions are forfeited as a percent of the unearned premium. As a result, we recognize 
the commissions related to these services ratably over the policy term as the associated premiums are earned. Our contract with our 
underwriting partner provides for contingent commissions to be paid to us in accordance with the agreement. This agreement provides 
for a calculation that considers, on the policies sold by us, earned premiums less i) earned agent commissions; ii) a percent of premium 
retained by our underwriting partner; iii) incurred losses; and iv) profit retained by our underwriting partner during the time period. 
Our estimate of contingent commission revenue considers historical loss experience on the policies sold by us.  

On Premise Revenue  

Revenue from our on premise software solutions is comprised of an annual term license, which includes maintenance and 
support. Customers can renew their annual term license for additional one-year terms at renewal price levels. We recognize the annual 
term license on a straight-line basis over the contract term.  

In addition, we have arrangements that include perpetual licenses with maintenance and other services to be provided over a 

fixed term. We allocate and defer revenue equivalent to the VSOE of fair value for the undelivered elements and recognize the 
difference between the total arrangement fee and the amount deferred for the undelivered elements as revenue. We have determined 
that we do not have VSOE of fair value for our customer support and professional services in these specific arrangements. As a result, 
the elements within our multiple-element sales agreements do not qualify for treatment as separate units of accounting. Accordingly, 
we account for fees received under multiple-element arrangements with customer support or other professional services as a single 
unit of accounting and recognize the entire arrangement ratably over the longer of the customer support period or the period during 
which professional services are rendered.  

Professional and Other Revenue  

Professional & other revenue is recognized as the services are rendered for time and material contracts. Training revenues are 

recognized after the services are performed.  

Deferred Revenue  

Deferred revenue primarily consists of billings or payments received in advance of revenue recognition from our subscription 

service described above and is recognized as the revenue recognition criteria are met. For several of our solutions, we invoice our 
customers in annual, monthly or quarterly installments in advance of the commencement of the service period. Accordingly, the 
deferred revenue balance does not represent the total contract value of annual subscription agreements.  

Cost of Revenue  

Cost of revenue consists primarily of salaries and related personnel expenses of our operations and support personnel, including 

training and implementation services, expenses related to the operation of our data center, fees paid to third-party providers, 
allocations of facilities overhead costs and depreciation, amortization of acquired technologies and amortization of capitalized 
software.  

Customer Acquisition Costs  

The costs of obtaining new customers are expensed as incurred.  

77 

 
Share-Based Compensation  

We record stock-based compensation expense for options granted to employees based on the estimated fair value for the awards, 

using the Black-Scholes option pricing model on the date of grant. We recognize expense over the requisite service period, which is 
generally the vesting period, on a straight-line basis.  

At each stock option grant date, we utilize peer group data to calculate our expected volatility. Expected volatility is based on 

historical volatility rates of publicly traded peers combined with our historical volatility rates. Expected life is computed using the 
mid-point between the vesting period and contractual life of the options granted. The risk-free rate is based on the treasury yield rate 
with a maturity corresponding to the expected option life assumed at the grant date. Forfeiture rates are estimated using historical and 
expected future trends.  

Changes to the underlying assumptions may have a significant impact on the underlying value of the stock options, which could 

have a material impact on our consolidated financial statements.  

We have granted stock options at exercise prices believed to be equal to the fair market value of our common stock, as of the 
grant date. Given the absence of any active market for our common stock before our initial public offering, the fair market value of the 
common stock underlying stock options granted was determined by our compensation committee, with input from our management, 
and considered contemporaneous third-party valuations.  

The fair value of our time-based restricted stock awards is based on the closing price on the date of grant. We recognize expense 

over the requisite service period, which is generally the vesting period, on a straight-line basis. For our performance-based restricted 
stock awards, we recognized compensation expense over the requisite service period when it becomes probable the performance 
condition will be achieved.  

Capitalized Product Development Costs  

We capitalize specific product development costs, including costs to develop software products or the software components of 

our solutions to be marketed to external users, as well as software programs to be used solely to meet our internal needs. The costs 
incurred in the preliminary stages of development related to research, project planning, training, maintenance and general and 
administrative activities, and overhead costs are expensed as incurred. The costs of relatively minor upgrades and enhancements to the 
software are also expensed as incurred. Once an application has reached the development stage, internal and external costs incurred in 
the performance of application development stage activities, including costs of materials, services and payroll and payroll-related costs 
for employees, are capitalized, if direct and incremental, until the software is substantially complete and ready for its intended use. 
Capitalization ceases upon completion of all substantial testing. We also capitalize costs related to specific upgrades and 
enhancements when it is probable the expenditures will result in additional functionality. Capitalized costs are recorded as part of 
property and equipment. Internal use software is amortized on a straight-line basis over its estimated useful life, generally three years. 
We capitalized $3.4 million and $2.3 million of product development costs during the years ended December 31, 2012 and 2011, 
respectively, and recognized amortization expense of $1.2 million, $1.8 million and $1.3 million during the years ended December 31, 
2012, 2011 and 2010, respectively, included as a component of cost of revenue. Unamortized product development cost was $5.9 
million and $3.7 million at December 31, 2012 and 2011, respectively. Our management evaluates the useful lives of these assets on 
an annual basis and tests for impairment whenever events or changes in circumstances occur that could impact the recoverability of 
these assets. There were no impairments to internal use software during the years ended December 31, 2012, 2011 or 2010.  

Advertising Expenses  

Advertising costs are expensed as incurred and totaled $10.2 million, $8.6 million and $7.7 million for the years ended 

December 31, 2012, 2011 and 2010, respectively.  

Accrued Expenses and Other Current Liabilities  

Accrued expenses and other current liabilities consisted of the following:  

Accrued compensation, payroll taxes and benefits 
Capital leases 
Current portion of liabilities related to acquisitions 
Other current liabilities 

Total accrued expenses and other current liabilities 

78 

December 31,  

2012  

2011

(in thousands) 

$  9,101 
  —   
  2,056 
  8,089 

$  6,330
65
  12,728
  6,693

$ 19,246 

$ 25,816

 
  
 
 
  
  
  
  
  
 
 
 
  
  
  
  
  
Other Long-Term Liabilities  

Other long-term liabilities consisted of the following:  

Long-term liabilities related to acquisitions, less current portion 
Other long-term liabilities  
Total other long-term liabilities 

December 31, 

2012  

2011

(in thousands)

$  786 
  2,027 

$ 2,813 

$ 1,583
  2,220

$ 3,803

Recently Issued Accounting Standards  

In September 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2011-

08, Intangibles — Goodwill and Other (Topic 350) — Testing Goodwill for Impairment, to allow entities to use a qualitative approach 
to test goodwill for impairment. ASU 2011-08 permits an entity to first perform a qualitative assessment to determine whether it is 
more likely than not that the fair value of a reporting unit is less than its carrying value. If it is concluded that this is the case, it is 
necessary to perform the currently prescribed two-step goodwill impairment test. Otherwise, the two-step goodwill impairment test is 
not required. We adopted this accounting standard in the fourth quarter of 2011.  

In June 2011, the FASB issued ASU 2011-05 “Comprehensive Income (Topic 220) – Presentation of Comprehensive Income” 

effective for fiscal years, and interim periods within those years, beginning after December 15, 2011 with early adoption 
permitted. This accounting standard provides new disclosure guidance related to the presentation of the Statement of Comprehensive 
Income. This guidance eliminates the current option to report other comprehensive income and its components in the statement of 
changes in equity. We adopted this accounting standard in the fourth quarter of 2011. This adoption does not have any impact on our 
financial position or results of operations.  

In December 2010, the FASB issued ASU 2010-29 “Business Combinations (Topic 805)—Disclosure of Supplementary Pro 

Forma Information for Business Combinations” effective prospectively for material (either on an individual or aggregate basis) 
business combinations entered into in fiscal years beginning on or after December 15, 2010 with early adoption permitted. This 
accounting standard update clarifies that SEC registrants presenting comparative financial statements should disclose in their pro 
forma information revenue and earnings of the combined entity as though the current period business combinations had occurred as of 
the beginning of the comparable prior annual reporting period only. The update also expands the supplemental pro forma disclosures 
to include a description of the nature and amount of material, nonrecurring pro forma adjustments directly attributable to the business 
combination included in the reported pro forma revenue and earnings. We adopted ASU 2010-29 during the first quarter of 2011. 
These requirements changed our annual pro forma disclosures for acquisitions which had historically included the impact on all 
comparable periods. ASU 2010-29 also changed our annual and quarterly pro forma disclosures to include a description and the 
related amount of material adjustments made to pro forma results as seen in Note 3 herein.  

3. Acquisitions  

2012 Acquisitions  
In January 2012, we acquired substantially all of the operating assets of Vigilan, Incorporated (“Vigilan”). A provider of 
assisted living software-as-a-service solutions, Vigilan products allow assisted living communities to monitor and schedule detailed 
care, manage labor costs, provide accurate billing and maintain regulatory compliance through its comprehensive compliance module. 
This asset acquisition allows us to integrate Vigilan with existing senior living software solutions to further expand the RealPage 
Senior Living product solutions. We acquired Vigilan for a purchase price of $5.0 million consisting of a cash payment of $4.0 million 
and two additional cash payments of up to $0.5 million each due 12 months and 24 months after the acquisition date. The $1.0 million 
withheld from the purchase consideration was subject to a downward adjustment if certain revenue targets (a level 3 input) were not 
met for the six months ended June 30, 2012. The liablity of the future cash payment was $1.0 million as of December 31, 2012 as the 
revenue targets were met. This acquisition was financed from proceeds from cash flows from operations. Acquired intangibles were 
recorded at fair value based on assumptions made by us. The acquired developed product technologies have a useful life of three years 
amortized on a straight-line basis. Acquired customer relationships have a useful life of ten years which will be amortized 
proportionately to the expected discounted cash flows derived from the asset. All direct acquisition costs were $0.1 million and 
expensed as incurred. We included the results of operations of this acquisition in our consolidated financial statements from the 
effective date of the acquisition. Goodwill and identified intangibles associated with this acquisition are deductible for tax purposes.  

79 

 
  
 
 
  
  
  
  
  
  
  
  
 
  
  
  
In July 2012, we acquired all of the issued and outstanding shares of Rent Mine Online, Inc. (“RMO”). The acquisition of RMO 

expands our resident referral capabilities into the multifamily residential rental housing market. We acquired RMO for a purchase 
price consisting of a cash payment of $5.5 million at closing, a deferred cash payment of up to $3.5 million and a contingent deferred 
earn out payment of up to 300,000 shares of our common stock, payable based on the achievement of certain revenue targets on or 
before December 31, 2014. In addition, the purchase agreement included a conversion option on the contingent common shares, in 
which the seller can elect to receive, in lieu of common shares, an amount per share equal to the lesser of the average market price or 
an established threshold, up to one half of the common shares earned. The $3.5 million withheld from the purchase price is subject to a 
downward adjustment if certain revenue targets (a level 3 input) are not met as of March 31, 2013. The initial fair value for the future 
cash payment and the common shares and conversion option were $0.2 million and $0.3 million, respectively. The fair value of the 
future cash payment was $0.1 million and the fair value of the common shares and the conversion option of $0.1 million as of 
December 31, 2012. These fair values were based on management’s estimate of the fair value of the cash, common shares and 
conversion option using a probability weighted discount model on the achievement of certain revenue targets. This acquisition was 
financed using cash flows from operations. Acquired intangibles were recorded at fair value based on assumptions determined by us. 
The acquired developed product technologies have a useful life of three years amortized on a straight-line basis. Acquired customer 
relationships have a useful life of ten years which will be amortized proportionately to the expected discounted cash flows derived 
from the asset. Direct acquisition costs were $0.1 million and expensed as incurred. We included the results of operations of this 
acquisition in our consolidated financial statements from the effective date of the acquisition. Goodwill and identified intangible assets 
are not deductible for tax purposes. As of December 31, 2012, we recognized gains of $0.4 million due to changes in the estimated fair 
value of the cash acquisition-related contingent consideration.  

We have allocated the purchase price for RMO and Vigilan as follows:  

Intangible assets:  

Developed product technologies 
Customer relationships 

Goodwill 
Net deferred taxes 
Net other assets 

Total purchase price, net of cash acquired 

RMO  

Vigilan

(in thousands) 

$ 2,460  
  1,770  
  3,439  
  (1,502) 
(410) 
$ 5,757  

$ 1,430 
  1,150 
  2,454 
  —   
(34)

$ 5,000 

2011 Acquisitions  

In May 2011, we acquired substantially all of the assets of Compliance Depot, LLC (“Compliance Depot”) for approximately 

$22.5 million which included a cash payment of $19.2 million at closing and three deferred payments of $1.1 million each payable six, 
twelve and eighteen months after the acquisition date. As of December 31, 2012, all deferred amounts have been paid. The acquisition 
of Compliance Depot expands our ability to provide vendor risk management and compliance software solutions for the rental housing 
industry. This acquisition was financed from proceeds from our initial public offering and cash flows from operations. Acquired 
intangibles were recorded at fair value based on assumptions made by us. The acquired developed product technologies have a useful 
life of three years amortized on a straight-line basis. Acquired customer relationships have a useful life of nine years which will be 
amortized proportionately to the expected discounted cash flows derived from the asset. The trade names acquired have an indefinite 
useful life as we do not plan to cease using the trade names in the marketplace. All direct acquisition costs were less than $0.1 million 
and expensed as incurred. We included the results of operations of this acquisition in our consolidated financial statements from the 
effective date of the acquisition. Goodwill and identified intangibles associated with this acquisition are deductible for tax purposes.  

In July 2011, we acquired Senior-Living.com, Inc., operating under the name SeniorLiving.net (“SLN”), pursuant to an 
Agreement and Plan of Merger. The acquisition of SLN expands our lead generation capabilities into the senior living rental housing 
market. The purchase price consisted of a cash payment of $4.0 million at closing, additional cash payments of $0.5 million, half of 
which is due on each of the first and second anniversaries of the acquisition date, an estimated cash payment payable (acquisition-
related contingent consideration) and up to 400,000 shares of our common stock, in each case payable based on the achievement of 
certain revenue targets as defined in the purchase agreement. As of December 31, 2012, 214,833 shares have been issued and the first 
installment of payments have been made. This acquisition was financed from proceeds from cash flows from operations. At the 
acquisition date, we recorded a liability for the estimated fair value of the acquisition-related contingent consideration of $0.3 million. 
In addition, we recorded the fair value of the common shares of $8.4 million. These fair values were based on management’s estimate 
of the fair value of the cash and the restricted common shares using a probability weighted discounted cash flow model on the 
achievement of certain revenue targets. The cash payment has a maximum value of $0.5 million. The acquired developed product 
technologies have a useful life of three years amortized on a straight-line basis. Acquired customer relationships have a useful life of 

80 

 
  
 
 
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
  
ten years which will be amortized proportionately to the expected discounted cash flows derived from the asset. The trade names 
acquired have an indefinite useful life as we do not plan to cease using the trade names in the marketplace. All direct acquisition costs 
were approximately $0.1 million and expensed as incurred. We included the results of operations of this acquisition in our 
consolidated financial statements from the effective date of the acquisition. Goodwill and identified intangibles associated with this 
acquisition are not deductible for tax purposes. The liability established for the acquisition-related contingent consideration will 
continue to be re-evaluated and recorded at an estimated fair value based on the probabilities, as determined by management, of 
achieving the related targets (a level 3 input). This evaluation will be performed until all of the targets have been met or terms of the 
agreement expire. As of December 31, 2012, our liability for the estimated cash payment was $0.2 million and the estimated fair value 
of the common stock was $8.4 million. As of December 31, 2012, we recognized losses of $0.1 million due to changes in the 
estimated fair value of the cash acquisition-related contingent consideration.  

In August 2011, we acquired Multifamily Technology Solutions, Inc. (“MTS”), which owns the Internet listing service for rental 

properties called MyNewPlace, pursuant to an Agreement and Plan of Merger. MTS continued as the surviving corporation of the 
Merger and a wholly owned subsidiary of RealPage. The acquisition of MTS adds an Internet listing service for rental properties and 
expands our syndication and organic lead generation capabilities. This acquisition was financed from proceeds from our initial public 
offering, cash flows from operations and issuance of restricted common stock. The purchase price consisted of a cash payment of 
$64.0 million, including amount placed in escrow, net of cash acquired, 294,770 shares of RealPage restricted common stock and the 
assumption of MTS stock options exercisable for 349,693 shares of RealPage common stock. In addition, the purchase agreement 
included a put option on the restricted common shares, in which, if the average market price of our common shares falls below an 
established threshold, we will pay the difference between the average market price and the established threshold in cash. We 
established a liability of $1.2 million for the put option which is based on its estimated fair value at the acquisition date. We also 
recorded the fair value of the restricted common shares and the assumed stock options of $6.3 million and $3.6 million, respectively. 
The fair value of the restricted common shares was based on management’s estimate of the fair value of restricted common shares 
using a probability weighted discounted cash flow model. The fair values of the assumed stock options and the put option was based 
on the Black-Scholes option pricing model using inputs consistent with those used in the valuation of our stock options. The acquired 
developed product technologies have a useful life of three years amortized on a straight-line basis. Acquired customer relationships 
have a useful life of ten years which will be amortized proportionately to the expected discounted cash flows derived from the asset. 
The trade names acquired have an indefinite useful life as we do not plan to cease using the trade names in the marketplace. All direct 
acquisition costs were approximately $0.8 million and expensed as incurred. We included the results of operations of this acquisition 
in our consolidated financial statements from the effective date of the acquisition. Goodwill and identified intangibles associated with 
this acquisition are not deductible for tax purposes. The liability established for the put option on the restricted common shares will 
continue to be re-evaluated and recorded at an estimated fair value based on the changes in market prices of our common stock (a 
level 2 input). We recognized gains of $0.3 million and $0.6 million during the twelve months ended December 31, 2012 and 2011 
due to changes in the estimated fair value of the put option for restricted common shares. One of the minority shareholders of MTS is 
our customer. In connection with the distribution of the purchase price, we paid this customer for their proportionate share of the 
purchase price. This transaction was at arm’s length and is not related to the ongoing relationship with us.  

The purchase agreement also included a portion of the cash and restricted common shares consideration to be placed into 

escrow. As such, we placed $14.0 million in cash and 65,873 restricted common shares into an escrow account on the date of 
acquisition. One half of the amounts were released from escrow twelve months after the acquisition date. The remaining amounts will 
be released eighteen months after the acquisition date.  

We allocated the purchase price for MTS, SLN and Compliance Depot as follows:  

Intangible assets: 

Developed product technologies 
Customer relationships 
Tradenames 

Goodwill 
Deferred revenue  
Net deferred taxes 
Net other assets 

Total purchase price, net of cash acquired 

MTS  

SLN  
(in thousands) 

$  2,280 
  27,600 
  24,800 
  33,795 
(164)
  (15,574)
2,210 

$ 74,947 

$  1,200  
  2,630  
  2,560  
  8,356  
  —    
  (1,347) 
(224) 
$ 13,175  

Compliance
Depot  

$ 

382 
9,030 
2,230 
13,349 
(2,380)
—   
(110)

$  22,501 

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2010 Acquisitions  
In November 2010, we acquired certain of the assets of Level One, LLC and L1 Technology, LLC (collectively “Level One”), 

subsidiaries of IAS Holdings, LLC, for approximately $61.9 million, which included a cash payment of $53.9 million at closing and a 
deferred payment of up to approximately $8.0 million, payable in cash or the issuance of our common stock eighteen months after the 
acquisition date. The acquisition of Level One further expanded our ability to provide on demand leasing center services. To facilitate 
the acquisition, we borrowed $30.0 million on our delayed draw term loans and utilized $24.0 million of the net proceeds from our 
initial public offering. Acquired intangibles were recorded at fair value based on assumptions made by us. The acquired developed 
product technologies have a useful life of three years amortized on a straight-line basis. Acquired customer relationships have a useful 
life of nine years which will be amortized proportionately to the expected discounted cash flows derived from the asset. The trade 
names acquired have an indefinite useful life as we do not plan to cease using the trade names in the marketplace. All direct 
acquisition costs were approximately $0.3 million and expensed as incurred. We included the results of operations of this acquisition 
in our consolidated financial statements from the effective date of the acquisition. Goodwill and identified intangibles associated with 
this acquisition are deductible for tax purposes. As of December 31, 2012, all deferred payments have been made.  

In July 2010, we purchased 100% of the outstanding stock of eReal Estate Integration, Inc. (“eREI”) for approximately 
$8.6 million, net of cash acquired, which included a cash payment of $3.8 million and an estimated cash payment payable upon the 
achievement of certain revenue targets (acquisition-related contingent consideration) and the issuance of 499,999 restricted common 
shares, which vest as certain revenue targets are achieved as defined in the purchase agreement. At the acquisition date, we recorded a 
liability for the estimated fair value of the acquisition-related contingent consideration of $0.8 million. In addition, we recorded the 
fair value of the restricted common shares of $3.3 million. These fair values were based on management’s estimate of the fair value of 
the cash and the restricted common shares using a probability weighted discounted cash flow model on the achievement of certain 
revenue targets. The cash payment and the related restricted common shares have a maximum value of $1.8 million and $4.4 million, 
respectively. This acquisition was financed from proceeds from our revolving line of credit and cash flows from operations. The 
acquisition of eREI improved our lead management and lead syndication capabilities. Acquired intangibles were recorded at fair value 
based on assumptions made by us. The acquired developed product technologies have a useful life of three years amortized on a 
straight-line basis. Acquired customer relationships have a useful life of ten years which will be amortized proportionately to the 
expected discounted cash flows derived from the asset. The trade names acquired have an indefinite useful life as we do not plan to 
cease using the trade names in the marketplace. All direct acquisition costs were approximately $0.1 million and expensed as incurred. 
We included the results of operations of this acquisition in our consolidated financial statements from the effective date of the 
acquisition. Goodwill and identified intangibles associated with this transaction are not deductible for tax purposes. The liability 
established for the acquisition-related contingent consideration was re-evaluated and recorded at an estimated fair value based on the 
probabilities, as determined by management, of achieving the related targets (a level 3 input). As of December 31, 2012, terms of the 
agreement expired and the liability for the estimated cash payment was zero. We recognized a gain of $0.1 million and loss of $0.1 
million during the twelve months ended December 31, 2012 and 2011, respectively, due to changes in the estimated fair value of the 
cash acquisition-related contingent consideration.  

In February 2010, we acquired the assets of Domin-8 Enterprise Solutions, Inc. (“Domin-8”). The acquisition of these assets 

improved our ability to serve our multi-family clients with mixed portfolios that include smaller, centrally-managed apartment 
communities. The aggregate purchase price at closing was $12.9 million, net of cash acquired, which was paid upon acquisition of the 
assets. We acquired deferred revenue as a contractual obligation, which was recorded at its assessed fair value of $4.5 million. The fair 
value of the deferred revenue was determined based on estimated costs to support acquired contracts plus a reasonable margin. The 
acquired intangibles were recorded at fair value based on assumptions made by us. The customer relationships have useful lives of 
approximately nine years and are amortized in proportion to the estimated cash flows derived from the relationship. Acquired 
developed product technologies have a useful life of three years and are amortized straight-line over the estimated useful life. We have 
determined that the trade name has an indefinite life, as we anticipate keeping the trade name for the foreseeable future given its 
recognition in the marketplace. Approximately $0.9 million of transaction costs related to this acquisition were expensed as incurred. 
We included the operating results of this acquisition in our consolidated results of operations from the effective date of the acquisition. 
This acquisition was financed from the proceeds from the amended credit agreement and cash flow from operations. This acquisition 
made immediately available product offerings that complemented our existing products. Goodwill and identified intangibles 
associated with this acquisition are deductible for tax purposes.  

82 

 
  
We allocated the purchase price for Level One, eREI and Domin-8 as follows:  

Intangible assets: 

Developed product technologies 
Customer relationships 
Trade names 

Goodwill 
Deferred revenue  
Net deferred taxes 
Net other assets 

Total purchase price, net of cash acquired 

Level One

692 
$ 
  18,300 
  3,740 
  36,897 
(352)
  —   
  2,573 

$ 61,850 

eREI  
(in thousands) 

$ 5,279  
498  
844  
  4,664  
  —    
  (2,648) 
(14) 
$ 8,623  

Domin-8

$  3,678 
  6,418 
  1,278 
  4,896 
  (4,502)
  —   
  1,155 

$12,923 

Pro Forma Results of Acquisitions  

The following table presents unaudited pro forma results of operations for 2012 and 2011 as if the aforementioned acquisitions 

had occurred at the beginning of each period presented. The pro forma financial information as of December 31, 2012 and 2011, 
respectively, includes the business combination accounting effects resulting from these acquisitions including: interest expense of $0.0 
million and $0.2 million; tax benefit of $0.2 million and $3.1 million; and $0.5 million and $3.2 million of amortization charges from 
acquired intangible assets. We prepared the pro forma financial information for the combined entities for comparative purposes only, 
and it is not indicative of what actual results would have been if the acquisitions had taken place at the beginning of the periods 
presented, or of future results.  

Revenue: 

On demand  
On premise  
Professional and other 
Total revenue   

Net income (loss)  
Net income (loss) per share: 

Basic 
Diluted 

4. Property, Equipment and Software  

Property, equipment and software consist of the following:  

Leasehold improvements   
Data processing and communications equipment 
Furniture, fixtures and other equipment 
Software 

Less: Accumulated depreciation and amortization 

Property, equipment and software, net 

Year Ended December 31,
2012 
Pro Forma  
(unaudited) 

2011
Pro Forma 
(unaudited)

$307,610  
5,216  
  10,556  
  323,382  
4,936  

$ 
$ 

0.07  
0.07  

$256,528 
6,581 
  11,962 

  275,071 
(6,995)

$ 
$ 

(0.10)
(0.10)

December 31,  

2012  

2011

(in thousands) 

$  11,859  
  43,562  
  11,638  
  38,710  
  105,769  
  (73,282) 
$  32,487  

$  9,924 
  38,926 
9,680 
  31,266 

  89,796 
  (61,822)

$  27,974 

Depreciation and amortization expense for property, equipment and software was $14.2 million, $12.9 million and $11.5 million 

for the years ended December 31, 2012, 2011 and 2010, respectively. This includes depreciation for assets purchased through capital 
leases.  

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5. Goodwill and Other Intangible Assets  

The change in the carrying amount of goodwill is as follows:  

Balance at December 31, 2010 
Goodwill acquired 
Other 

Balance at December 31, 2011 
Goodwill acquired 
Other 

Balance at December 31, 2012 

Other intangible assets consisted of the following at December 31, 2012 and 2011:  

(in thousands) 
73,885  
$ 
55,500  
(93) 
129,292  
5,893  
(1,160) 
$  134,025  

Finite-lived intangible assets: 

Developed 

technologies 

Customer relationships 
Vendor relationships  
Total finite-lived intangible 

assets  

Indefinite-lived intangible 

assets: 

Trade names 

Total intangible assets 

Amortization 
Period  

Carrying
Amount  

Accumulated
Amortization 

December 31, 2012

Net  

(in thousands)

Carrying 
Amount  

December 31, 2011

Accumulated
Amortization 

Net  

3 years 
 1-10 years 
7 years 

$  32,983 
  77,847 
5,650 

$  (23,215)
(24,151)
(4,052)

$  9,768
  53,696
1,598

$  25,963 
  74,233 
5,650 

$  (14,847)
(14,949)
(3,316)

$  11,116 
  59,284 
2,334 

  116,480 

(51,418)

  65,062

  105,846 

(33,112)

  72,734 

  39,578 

—   

  39,578

  39,574 

—   

  39,574 

$156,058 

$  (51,418)

$104,640

$145,420 

$  (33,112)

$112,308 

There was no impairment of goodwill or trade names indicated during 2012 or 2011. In 2012 and 2011, we paid $0.4 million 

and $1.9 million to acquire domain names and other intangible assets. Amortization of finite-lived intangible assets was $18.3 million, 
$16.2 million and $9.4 million for the years ended December 31, 2012, 2011 and 2010, respectively.  

As of December 31, 2012, the following table sets forth the estimated amortization of intangible assets for the years ending 

December 31:  

2013 
2014 
2015 
2016 
2017 

6. Debt  

(in thousands) 
14,271
 $ 
13,086
9,592
7,307
6,135

In September 2009, we entered into a Credit Agreement (“Credit Agreement”), which provided for a $35.0 million term loan 

and a $10.0 million revolving line of credit. A portion of the proceeds from the Credit Agreement was used to repay the balance 
outstanding under our prior credit agreement. Prior to the June 2010 amendment discussed below, the term loan and revolving line of 
credit bore interest at rates of the greater of 7.5%, a stated rate of 5.0% plus LIBOR (or if greater, 2.5%) or a stated rate of 5.0% plus 
the bank’s prime rate (or, if greater than 3.5%, the federal funds rate plus 0.5% or three month LIBOR plus 1.0%). The term loan and 
revolving line of credit were collateralized by all of our personal property and subject to financial covenants, including meeting certain 
financial measures.  

In February 2010, we entered into an amendment to the Credit Agreement. Under the terms of the amendment, the original term 

loan was increased by an additional $10.0 million. The related interest rates and maturity periods remained consistent with the terms 
of the Credit Agreement. Prior to the June 2010 amendment discussed below, we made principal payments on the term loan in 
quarterly installments of approximately $1.8 million.  

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In June 2010, we entered into a subsequent amendment to the Credit Agreement. Under the terms of the June 2010 amendment, 

an additional $30.0 million in delayed draw term loans was made available for borrowing until December 22, 2011. After the June 
2010 amendment, the term loan and revolving line of credit bore interest at a stated rate of 3.5% plus LIBOR, or a stated rate of 0.75% 
plus Wells Fargo’s prime rate (or, if greater, the federal funds rate plus 0.5% or three month LIBOR plus 1.0%). After the June 2010 
amendment and prior to the December 2011 amendment discussed below, principal payments on the term loan were paid in quarterly 
installments equal to 3.75% of the principal amount of term loans. In June and July 2010, we borrowed a total of $7.6 million from our 
revolving line of credit in order to partially facilitate an acquisition. Using the proceeds from our initial public offering, we repaid the 
outstanding balance of the revolver loan.  

In August 2010, the lenders under our Credit Agreement consented to our using proceeds from our initial public offering to 
repay the Notes and the Stockholder Notes (each as defined below) and to pay cash dividends due upon conversion of our redeemable 
convertible preferred stock.  

In September 2010, we entered into an amendment to the Credit Agreement. Under the terms of the September 2010 
amendment, the repayment of the Notes and Stockholder Notes and the payment of the cash dividends due upon conversion of our 
redeemable convertible preferred stock were excluded from the definition of “fixed charges” under the Credit Agreement.  

In November 2010, we increased our term loan by an additional $30.0 million by exercising the delayed draw provision 
established in June 2010. The related interest rates and maturity periods remained consistent with the previous amendments.  

In February 2011, we entered into a subsequent amendment to the Credit Agreement. Under the terms of the February 2011 

amendment, our revolving line of credit was increased from $10.0 million to $37.0 million. In addition, the interest rates on the term 
loan and revolving line of credit were amended to provide for a rate that was dependent on our leverage ratio and ranged from a stated 
rate of 2.75% to 3.25% plus LIBOR or, at our option, a stated rate of 0.0% to 0.5% plus Wells Fargo’s prime rate (or, if greater, the 
federal funds rate plus 0.5% or three month LIBOR plus 1.0%). Prior to the December 2011 amendment discussed below, principal 
payments on the term loan and outstanding revolver balance remain consistent with the June 2010 amendment.  

In December 2011, we entered into an Amended and Restated Credit Agreement (“Restated Agreement”) to amend our original 

credit facility. The Restated Agreement provides for a secured revolving credit facility in an aggregate principal amount of up to 
$150.0 million, subject to a borrowing formula, with a sublimit of $10.0 million for the issuance of letters of credit on our behalf. The 
Restated Agreement converted our outstanding term loan under the original credit facility into revolving loans. Revolving loans accrue 
interest at a per annum rate equal to, at our option, either LIBOR or Wells Fargo’s prime rate (or, if greater, the federal funds rate plus 
0.50% or three month LIBOR plus 1.00%), in each case plus a margin ranging from 2.50% to 3.00%, in the case of LIBOR loans, and 
0.00% to 0.25% in the case of prime rate loans, based upon our senior leverage ratio. The interest is due and payable monthly, in 
arrears, for loans bearing interest at the prime rate and at the end of the applicable 1-, 2-, or 3-month interest period in the case of 
loans bearing interest as the adjusted LIBOR rate. Principal, together with all accrued and unpaid interest, is due and payable on 
December 30, 2015. Advances under the credit facility may be voluntarily prepaid, and must be prepaid with the proceeds of certain 
dispositions, extraordinary receipts and indebtedness and in full upon a change in control.  

In September 2012, we entered into an amendment to the Restated Agreement. Under the terms of the amendment, the LIBOR 

rate margin ranges from 2.00% to 2.50%, based on our senior leverage ratio. All other interest rates and maturity periods remain 
consistent with the Restated Agreement. Additionally, our capital expenditure limitations were expanded in the amendment.  

As of December 31, 2012 and December 31, 2011, we had $10.0 million and $50.3 million outstanding under our revolving line 
of credit, which approximates its fair value. As of December 31, 2012, $140.0 million was available under our revolving line of credit 
and $10.0 million was available for the issuance of letters of credit. We had unamortized debt issuance costs of $0.8 million and $1.3 
million at December 31, 2012 and December 31, 2011, respectively. As of December 31, 2012, we were in compliance with our debt 
covenants.  

As of December 31, 2012, principal payments are due in the five years ending December 31 as follows:  

Year ending December 31,  

2013 
2014 
2015 
2016 
2017 

85 

(in thousands) 

$ 

 —    
—    
10,000  
—    
—    

 
  
  
 
  
  
 
 
 
 
 
 
 
 
 
  
7. Share-based Compensation  
Our Amended and Restated 1998 Stock Incentive Plan (“Stock Incentive Plan”) and 2010 Equity Incentive Plan provides for awards 
which may be granted in the form of incentive stock options, nonqualified stock options, restricted stock, stock appreciation rights and 
performance restricted stock. Our board of directors periodically approves increases to the number of shares of common stock 
reserved for issuance under our 2010 Equity Incentive Plan.  

Stock Option Plan  

Stock options generally vest ratably over four years following the date of grant and expire ten years from the date of the grant. 

We also grant awards to our directors, generally in the form of stock options, in accordance with the Board of Directors Policy 
(“Board Plan”). The options generally vest immediately and have a four-year term. Should a director leave the board, we have the 
right to repurchase shares as if the options vested on a pro rata basis. In 2009, we began issuing options that vest over four years with 
75% vesting ratably over 15 quarters and the remaining 25% vesting on the 16th quarter. All outstanding options were granted at 
exercise prices equal to or exceeding our estimate of the fair market value of our common stock at the date of grant.  

In connection with our acquisition of MTS, on August 24, 2011, we assumed 349,693 nonqualified and incentive stock options 

granted from MTS’s 2005 Equity Incentive Plan (“MTS Plan”) for 96 employees. Assumed options were converted to equivalent 
share-based awards of RealPage based on the ratio of our fair market value of stock to the fair market value of MTS’s stock on the 
acquisition date. The number of shares and ratio of exercise price to market price were equitably adjusted to preserve the intrinsic 
value of the award as of immediately prior to the acquisition. The conversion was accounted for as a modification under the provisions 
of GAAP which did not result in an incremental increase in the fair value of the assumed option awards. The majority of assumed 
options vest over a four-year period at a rate of 25% or 20% after one year and then monthly on a straight-line basis thereafter while 
others vest ratably over a four-year period. Options granted generally are exercisable up to 10 years. No further options will be granted 
under the MTS Plan.  

The following table summarizes stock option transactions under our 2010 Equity Plan, Stock Incentive Plan, MTS Plan and 

Board Plan:  

Balance at December 31, 2009 

Granted 
Exercised 
Forfeited/cancelled   
Balance at December 31, 2010 

Granted 
Assumed MTS Plan  
Exercised 
Forfeited/cancelled   
Expired 

Balance, December 31, 2011 

Granted 
Exercised 
Forfeited/cancelled   
Expired 

Balance, December 31, 2012 

Number of 
Shares  
  7,928,729 
  2,460,600 
  (778,746)
  (479,089)

  9,131,494 
  1,477,250 
  349,693 
 (3,117,058)
  (547,969)
(1,379)

  7,292,031 
  1,641,470 
 (2,389,704)
  (684,154)
(1,030)

  5,858,613 

Range of 
Exercise 
Prices  
$  2.00 – 7.00  
  7.50 – 27.18  
2.00 – 9.00  
  2.00 – 27.18  
$  2.00 – 27.18  
  19.73 – 29.50  
  0.91 – 23.29  
  0.91 – 27.18  
  4.28 – 29.50  
4.28 – 6.00  
$  0.91 – 29.50  
  17.67 – 24.64  
  0.91 – 27.18  
  0.94 – 29.50  
  0.94 – 27.18  
$  0.91 – 29.50  

Weighted
Average 
Exercise 
Price  
$  4.33 
  10.68 
3.09 
6.21 

$  6.05 
  24.09 
4.39 
4.07 
  12.94 
5.26 

$  9.95 
  20.09 
5.05 
  17.04 
2.73 

$  13.97 

The weighted average grant-date fair value of options granted during the years ended December 31, 2012, 2011 and 2010 was 

$9.78, $11.87 and $5.19, respectively. The aggregate intrinsic value of stock options exercised in the years ended December 31, 2012, 
2011 and 2010 was $42.7 million, $68.6 million and $22.9 million, respectively. The aggregate intrinsic value of outstanding stock 
options was $49.9 million and $112.9 million as of December 31, 2012 and 2011, respectively. The aggregate intrinsic value of 
options exercisable was $29.9 million and $68.3 million as of December 31, 2012 and 2011, respectively.  

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The following table summarizes outstanding stock options that are vested and expected to vest, non-vested and stock options 

that are currently exercisable.  

Number of shares outstanding 
Weighted average remaining  

contractual life 

Weighted average price per share 

December 31, 2012

December 31, 2011

Fully Vested
and 
Expected to
Vest  
 5,821,461 

Non-Vested 
 3,491,204

Exercisable 
 2,367,409 

Fully Vested 
and 
Expected to 
Vest  
  7,274,630 

Non-Vested 
  3,809,498 

Exercisable 
  3,481,970 

7.47 
$      13.93 

8.40
16.98

$ 

6.17 
9.52 

$ 

$ 

7.20 
9.94 

$ 

8.52 
13.82 

$ 

5.82 
5.71 

As of December 31, 2012 and 2011, the total future compensation cost related to non-vested stock options to be recognized in 

the consolidated statement of operations was $28.0 million and $24.3 million, respectively, with a weighted average period over which 
these awards are expected to be recognized of 2.7 years and 2.8 years, respectively.  

The total number of stock options that vested during the year ended December 31, 2012 and 2011 was 1,349,016 and 1,416,375, 

respectively. The fair value of these options was $29.1 million and $35.8 million, respectively.  

Stock Option Valuation Assumptions  

We have utilized the Black-Scholes option pricing model as the appropriate model for determining the fair value of stock-based 

awards. The awards granted were valued using the following assumptions:  

Risk-free interest rates 
Expected option life (in years) 
Dividend yield 
Expected volatility 

1.5-5.1% 

6  
0% 
49-60% 

Risk-free interest rate. This is the average U.S. Treasury rate (having a term that most closely approximates the expected life of 

the option) for the period in which the option was granted.  

Expected life of the options. This is the period of time that the options granted are expected to remain outstanding.  

Dividend yield. We have never declared or paid dividends on our common stock and do not anticipate paying dividends in the 

foreseeable future.  

Expected volatility. Volatility is a measure of the amount by which a financial variable such as a share price has fluctuated 

(historical volatility) or is expected to fluctuate (expected volatility) during a period. We arrived at a volatility rate after considering 
our expected and historical volatility rates and the volatility rates of publicly traded peers.  

Restricted Stock Awards  

Restricted stock is an award that entitles the holder to receive shares of our common stock as the award vests. The fair value of 

each restricted stock award is based on the closing common stock price on the date of grant. Our time-based restricted stock awards 
generally vest ratably over four years following the date of grant. Compensation expense for time-based restricted stock awards is 
recognized over the vesting period on a straight-line basis. We have also granted certain employees performance-based restricted stock 
awards. These shares vest dependent upon attainment of various levels of performance that equal or exceed targeted levels and 
generally vest in their entirety two years from the date of grant. Compensation expense for performance-based restricted stock awards 
is recognized based on the probability of achievement of the performance condition. As of December 31, 2012, there was $26.4 
million and $0.7 million of unrecognized compensation cost related to time-based restricted stock awards and performance-based 
restricted stock awards, respectively. That cost is expected to be recognized over a weighted-average period of 2.8 years and 1.3 years, 
respectively.  

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A summary of time-based restricted share awards’ activity is presented in the table below.  

Balance at December 31, 2009 
Granted   
Vested   
Forfeited/cancelled 

Balance at December 31, 2010 

Granted   
Vested   
Forfeited/cancelled 

Balance at December 31, 2011 
Granted   
Vested   
Forfeited/cancelled 

Balance at December 31, 2012 

Number 
of 
Shares  
 100,000  
 274,132  
 (51,332) 
  (1,100) 
 321,700  

 1,063,085  
  (197,990) 
  (187,837) 
  998,958  
 1,022,609  
  (426,675) 
  (233,945) 
 1,360,947  

A summary of performance-based restricted share awards’ activity is presented in the table below.  

Balance at December 31, 2009 
Granted   
Vested   
Forfeited/cancelled 

Balance at December 31, 2010 
Granted   
Vested   
Forfeited/cancelled 

Balance at December 31, 2011 
Granted   
Vested   
Forfeited/cancelled 

Balance at December 31, 2012 

Number of 
Shares  
  161,173  
  564,000  
—    
(3,146) 
  722,027  
  20,646  
 (209,086) 
—    
  533,587  
  270,000  
 (132,791) 
 (395,539) 
  275,257  

Weighted
Average 
Price  
$  5.04 
  19.21 
5.10 
  27.18 

$  20.54 

  23.92 
  21.48 
  21.60 

$  24.54 
  19.93 
  23.08 
  23.34 

$  21.58 

Weighted
Average 
Price  
$  5.04 
  27.18 
  —   
5.04 

$  22.33 
  25.77 
  19.97 
  —   

$  23.39 
  22.93 
  12.87 
  27.26 

$  22.46 

The aggregate intrinsic value of time-based and performance-based restricted stock awards was $29.4 million and $5.9 million 

as of December 31, 2012, respectively.  

Stock Purchase Warrants  

We issued a five-year warrant to purchase 12,500 shares of common stock at $2.00 per share in connection with amendments to 

our prior credit facility. In March 2010, the warrant to purchase 12,500 shares was automatically net exercised for 8,790 shares of 
common stock.  

8. Commitments and Contingencies  

Lease Commitments  

We lease office space and equipment under capital and operating leases that expire at various times through 2016. We recognize 

lease expense for these leases on a straight-line basis over the lease terms.  

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The assets under capital lease are as follows:  

Data processing and communications equipment 
Software 

Less: Accumulated depreciation and amortization 

Assets under capital lease, net 

December 31,  

2012  

2011

(in thousands) 

$  —    
  —    
  —    
  —    
$  —    

$  5,655 
5,903 

  11,558 
  (11,298)

$ 

260 

Aggregate annual rental commitments at December 31, 2012, under operating leases with initial or remaining non-cancelable 

lease terms greater than one year are as follows:  

2013 
2014 
2015 
2016 
2017 

Operating Leases  
(in thousands) 
$ 

 7,463  
6,734  
6,690  
4,518  
395  
25,800  

Total minimum lease payments 

$ 

Rent expense was $8.4 million, $7.4 million and $6.5 million for the years ended December 31, 2012, 2011 and 2010, 

respectively.  

Guarantor Arrangements  

We have agreements whereby we indemnify our officers and directors for certain events or occurrences while the officer or 

director is or was serving at our request in such capacity. The term of the indemnification period is for the officer or director’s 
lifetime. The maximum potential amount of future payments we could be required to make under these indemnification agreements is 
unlimited; however, we have a director and officer insurance policy that limits our exposure and enables us to recover a portion of any 
future amounts paid. As a result of our insurance policy coverage, we believe the estimated fair value of these indemnification 
agreements is minimal. Accordingly, we had no liabilities recorded for these agreements as of December 31, 2012 or 2011.  

In the ordinary course of our business, we enter into standard indemnification provisions in our agreements with our customers. 
Pursuant to these provisions, we indemnify our customers for losses suffered or incurred in connection with third-party claims that our 
products infringed upon any U.S. patent, copyright, trademark or other intellectual property right. Where applicable, we generally 
limit such infringement indemnities to those claims directed solely to our products and not in combination with other software or 
products. With respect to our products, we also generally reserve the right to resolve such claims by designing a non-infringing 
alternative, by obtaining a license on reasonable terms, or by terminating our relationship with the customer and refunding the 
customer’s fees.  

The potential amount of future payments to defend lawsuits or settle indemnified claims under these indemnification provisions 

is unlimited in certain agreements; however, we believe the estimated fair value of these indemnity provisions is minimal, and, 
accordingly, we had no liabilities recorded for these agreements as of December 31, 2012 or 2011.  

Litigation  

From time to time, in the normal course of our business, we are a party to litigation matters and claims. Litigation can be 
expensive and disruptive to normal business operations. Moreover, the results of complex legal proceedings are difficult to predict and 
our view of these matters may change in the future as the litigation and events related thereto unfold. We expense legal fees as 
incurred. Insurance recoveries associated with legal costs incurred are recorded when they are deemed probable of recovery.  

We review the status of each matter and record a provision for a liability when we consider both that it is probable that a liability 
has been incurred and that the amount of the loss can be reasonably estimated. These provisions are reviewed quarterly and adjusted as 
additional information becomes available. If either or both of the criteria are not met, we assess whether there is at least a reasonable 
possibility that a loss, or additional losses beyond those already accrued, may be incurred. If there is a reasonable possibility that a 

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material (or additional material loss in excess of any accrual) loss may be incurred, we disclose an estimate of the amount of loss or 
range of losses, either individually or in the aggregate, as appropriate, if such an estimate can be made, or disclose that an estimate of 
loss cannot be made. An unfavorable outcome in any legal matter, if material, could have an adverse effect on our operations, 
financial position, liquidity and results of operations.  

On January 24, 2011, Yardi Systems, Inc. filed a lawsuit in the U.S. District Court for the Central District of California against 
RealPage, Inc. and DC Consulting, Inc. (the “Yardi Lawsuit”). We answered and filed against Yardi on July 1, 2012. The Company 
and Yardi entered into a settlement agreement (the “Settlement Agreement”) resolving all outstanding litigation between the parties. 
The Settlement Agreement also includes a license of certain Yardi intellectual property to the Company and a license of certain of our 
intellectual property to Yardi.  

The Settlement Agreement is a multiple element arrangement for accounting purposes. The Company identified each element of 
the arrangement and determined when those elements should be recognized. The Company allocated the consideration to each element 
using the estimated fair value of the elements. The Company considered several factors in determining the accounting fair value of the 
elements of the Settlement Agreement. The inputs and assumptions used in this valuation were from a market participant perspective 
and included projected revenue, estimated discount rates, useful lives and income tax rates, among others. The development of a 
number of these inputs and assumptions in the model requires a significant amount of management judgment and is based upon a 
number of factors. Changes in any number of these assumptions may have had a substantial impact on the fair value as assigned to 
each element. These inputs and assumptions represent management’s best estimates at the time of the transaction. Based on the 
estimated fair value, we have recognized the following: $3.0 million for the license from Yardi, which was capitalized as an intangible 
asset upon execution of the Settlement Agreement and amortized as a cost of revenue over its estimated useful life, beginning in July 
2012; $1.0 million for the license sold to Yardi, which will be recognized as revenue over the estimated useful life of the technology, 
beginning in July 2012; and $8.5 million inclusive of the settlement and other related legal costs, which were expensed in the second 
quarter of 2012.  

In connection with the Yardi Lawsuit, the Company made claims for reimbursement against each of its primary and excess layer 

general liability and errors and omissions liability insurance carriers. Each of our primary and excess layer errors and omissions 
liability insurance carriers other than Homeland Insurance of New York (“Homeland”) reimbursed the Company up to each of its 
policy limits. On July 19, 2012, we became aware of assertions by one of our primary layer errors and omissions insurance carriers, 
Ace European Group, Ltd. d/b/a Ace European Group, Barbican Syndicate 1995 at Lloyds’s (“Ace”), that Ace no longer considered 
the previously reimbursed $5.0 million payment covered under such policy, and that Ace demanded reimbursement of the $5.0 million 
payment that it had previously reimbursed to us. On August 12, 2012, our first excess layer errors and omissions insurance carrier, 
Axis Surplus Insurance Company (“Axis”), informed us that if Ace’s policy is deemed void, then Axis’ first excess layer policy was 
void on the same basis which would result in the Company’s obligation to reimburse to Axis $5.0 million in payments that Axis had 
previously reimbursed to us. The Company disputes these assertions by these carriers and intends to vigorously protect its coverage. 
Accordingly, on August 14, 2012, the Company filed a lawsuit in the U.S. District Court for the Eastern District of Texas against Ace 
and Axis (the “Ace Lawsuit”) seeking a declaration by the court that Ace and Axis have no right to, and no lawful reason to demand 
reimbursement of, the amounts paid to the Company’s counsel in connection with the Yardi Lawsuit. On September 5, 2012, Ace filed 
a motion to dismiss the Ace Lawsuit and on September 6, 2012, defendant Axis filed a motion to dismiss the Ace Lawsuit. On 
September 24, 2012, the Company filed our opposition to the motions to dismiss and separately filed our motion for partial summary 
judgment on the basis that each of Ace’s and Axis’ notice of rescission was untimely under applicable statutory law. The Court has 
taken the motions under advisement, and has stayed all discovery deadlines in the action until they are decided. Trial in the Ace 
Lawsuit is currently set for November 4, 2013. We intend to continue to pursue coverage and other appropriate relief in connection 
with these insurance policies. We believe that it is remote that we will have a material loss in connection with these reimbursement 
demands.  

In addition, in connection with the Yardi Lawsuit, the Company has an excess errors and omissions liability insurance policy 
with Homeland that provides an additional $5.0 million of coverage above the amounts previously reimbursed to us. The Company 
made claims for reimbursement under the Homeland policy with respect to the Yardi Lawsuit, but Homeland denied such claims and 
never made payment to us. On May 30, 2012, Homeland filed an Original Complaint for Declaratory Relief against the Company in 
the United States District Court for the Northern District of Texas, Fort Worth Division, seeking a declaration that Homeland’s policy 
excludes coverage for amounts incurred in connection with the Yardi Lawsuit. On August 29, 2012, the Company responded to 
Homeland’s complaint and filed counterclaims. Homeland responded to the Company’s counterclaims on September 20, 2012. On 
January 15, 2013, the Company filed our motion for partial summary judgment on our counterclaim for declaratory relief that 
Homeland is obligated under the policy at issue to reimburse the Company for our unpaid costs of defense in connection with the 
Yardi Lawsuit, subject to the limits of the policy. Homeland has filed a motion with the Court to stay its obligation to respond to that 
motion until it can take discovery with respect to whether it has grounds to rescind the policy. We have opposed that motion, as none 
of the proposed discovery relates to the policy interpretation issues that are the subject of our motion for summary judgment. We 
intend to continue to vigorously pursue coverage and other appropriate relief in connection with this insurance policy. We have not 
recorded any amounts as recoverable in relation to the Homeland insurance policy as of the date of this filing.  

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We are involved in other litigation matters not listed above but we believe that any reasonably possible adverse outcome of 
these matters would not be material either individually or in the aggregate at this time. Our view of the matters not listed may change 
in the future as the litigation and events related thereto unfold.  

9. Funds Held for Others  

In connection with our payment processing services, we collect tenant funds and subsequently remit these tenant funds to our 
customers after varying holding periods. These funds are settled through our Originating Depository Financial Institution (“ODFI”) 
custodial account at a major bank. The ODFI custodial account balances were $34.4 million and $18.1 million at December 31, 2012 
and 2011, respectively. The ODFI custodial account balances are included in our consolidated balance sheets as restricted cash. The 
corresponding liability for these custodial balances is reflected as customer deposits. In connection with the timing of our payment 
processing services, we are exposed to credit risk in the event of nonperformance by other parties, such as returned checks. We utilize 
credit analysis and other controls to manage the credit risk exposure. We have not experienced any credit losses to date. Any expected 
losses are included in our accounts receivable allowances on our consolidated balance sheet.  

In January 2007, we established a wholly owned subsidiary, RealPage Payment Processing Services, Inc. (“RPPS”), a 
bankruptcy-remote, special-purpose entity, and transferred the ODFI custodial accounts and all ACH transaction processing 
responsibilities to RPPS. We provide processing and administrative services to RPPS through a services agreement.  

The obligations of RPPS under the ODFI custodial account agreement are guaranteed by us.  

In connection with our resident insurance products, we collect premiums from policy holders and subsequently remit the 
premium, net of our commission, to the underwriter. We maintain separate accounts for these transactions. We had $0.8 million and 
$0.9 million in restricted cash for the periods ended December 31, 2012 and 2011, respectively, and $0.7 million and $0.8 million in 
customer deposits related to these insurance products for periods ended December 31, 2012 and 2011, respectively.  

10. Net Income (Loss) Per Share  

For the year ended December 31, 2010, net income per share was presented in conformity with the two-class method required 
for participating securities. Holders of Series A Preferred, Series A1 Preferred, Series B Preferred and Series C Preferred were each 
entitled to receive 8% per annum cumulative dividends, payable prior and in preference to any dividends on any other shares of our 
capital stock. In the event a dividend was paid on common stock, holders of Series A Preferred, Series A1 Preferred, 
Series B Preferred, Series C Preferred and non-vested restricted stock were entitled to a proportionate share of any such dividend as if 
they were holders of common shares (on an as-if converted basis). Holders of Series A Preferred, Series A1 Preferred, Series B 
Preferred, Series C Preferred and non-vested restricted stock did not share in our losses.  

Under the two-class method, basic net income per share attributable to common stockholders was computed by dividing the net 

income attributable to common stockholders by the weighted average number of common shares outstanding during the period. Net 
income attributable to common stockholders was determined by allocating undistributed earnings, calculated as net income less 
current period Series A Preferred, Series A1 Preferred, Series B Preferred and Series C Preferred cumulative dividends, between the 
holders of common stock and Series A Preferred, Series A1 Preferred, Series B Preferred and Series C Preferred. Diluted net income 
per share attributable to common stockholders was computed by using the weighted average number of common shares outstanding, 
including potential dilutive shares of common stock assuming the dilutive effect of outstanding stock options using the treasury stock 
method.  

For the years ended December 31, 2012 and 2011, basic net income (loss) per share was computed by dividing the net income 

(loss) by the weighted average number of common shares outstanding during the period. Diluted net income (loss) per share was 
computed by using the weighted average number of common shares outstanding, including potential dilutive shares of common stock 
assuming the dilutive effect of outstanding stock options and restricted stock using the treasury stock method. Weighted average 
shares from common share equivalents in the amount of 3,180,852 shares and 2,683,398 shares were excluded from the dilutive shares 
outstanding because their effect was anti-dilutive for the years ended December 31, 2011 and 2010, respectively.  

91 

 
The following table presents the calculation of basic and diluted net income per share attributable to common stockholders:  

Numerator: 

Net income (loss) 
8% cumulative dividends on participating 

preferred stock 

Net income (loss) attributable to common 
stockholders — basic and diluted 

Denominator: 

Basic: 

Year Ended December 31,  
2011  
(in thousands, except per share amounts)

2010

2012

$  5,183 

$ (1,231) 

$ 

67 

  —    

  —    

  (2,944) 

$  5,183  

$ (1,231) 

$ (2,877) 

Weighted average common shares used in 

computing basic net income (loss) per share

  71,838  

  68,480  

  39,737  

Diluted: 

Weighted average common shares used in 

computing basic net income (loss) per share

Add weighted average effect of dilutive 

securities:   

Stock options and restricted stock 

Weighted average common shares used in 

computing diluted net income (loss) per share

Net income (loss) per common share: 

Basic 
Diluted 

11. Income Taxes  

  71,838  

  68,480  

  39,737  

  2,164 

  —    

  —   

  74,002  

  68,480  

  39,737  

$  0.07 
$  0.07 

$  (0.02) 
$  (0.02) 

$  (0.07)
$  (0.07)

The domestic and foreign components of income (loss) before provision for income taxes were as follows:  

Domestic 
Foreign   
Total 

Our provision (benefit) for income taxes consisted of the following components:  

Year Ended December 31,
2011  
(in thousands) 
$  (926) 
(515) 
$(1,441) 

2012

$ 9,151 
251 

$ 9,402 

2010

$ 119 
  667 

$ 786 

Current: 

Federal 
State 
Foreign 

Total current taxes 
Deferred: 

Federal 
State 
Foreign 

Total deferred taxes 

Total income tax provision (benefit) 

92 

2012

Year Ended December 31,
2011  
(in thousands) 

2010

  —   
$ 1,568 
27 

  1,595 

  3,192 
(574)
6 

  2,624 

$ 4,219 

  —    
$  225  
70  
  295  

  299  
  (626) 
  (178) 
  (505) 
$ (210) 

  —   
$  384 
  405 

  789 

  263 
(15)
  (318)

(70)

$  719 

 
  
 
 
  
  
  
  
  
  
 
 
  
  
  
  
 
  
 
  
 
  
  
  
  
  
  
  
 
 
  
 
 
  
  
  
  
  
 
 
 
  
  
  
  
 
  
  
  
  
  
 
 
  
  
  
  
  
  
 
 
 
 
 
  
  
  
  
 
  
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
  
  
The reconciliation of our income tax expense (benefit) computed at the U.S. federal statutory tax rate to the actual income tax 

expense (benefit) is as follows:  

Expense derived by applying the Federal income tax rate to 

income (loss) before taxes 

State income tax, net of federal benefit 
Foreign income tax 
Change in valuation allowance 
Benefits of assets not previously recognized 
Nondeductible expenses 
Stock-based compensation  
Tax credits 
Changes in tax rates 
Other 

Year Ended December 31,  
2011  
(in thousands) 

2010

$ (504) 
  146  
  215  
  (660) 
(97) 
  674  
  137  
53  
  (138) 
(36) 
$ (210) 

$  275  
202 
(78)
  2,343 
  (2,343)
337 
  —   
(87)
33 
37 

$  719 

2012

$ 3,291  
445 
(55)
  —   
  —   
361 
171 
  —   
  —   
6 

$ 4,219 

Deferred income taxes reflect the net tax effect of temporary differences between the carrying amounts of the assets and 
liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components of our deferred tax 
assets and liabilities are as follows:  

Deferred tax assets: 

Stock-based compensation 
Reserves and accrued liabilities 
Net operating loss carryforwards 

Total gross deferred tax assets 
Deferred tax asset valuation allowance 
Deferred tax assets   
Deferred tax liabilities: 

Property, equipment, and software 
Other  
Intangible assets 

Total deferred tax liabilities 
Net deferred tax assets/(liabilities)   

December 31,  

2012  

2011

(in thousands) 

$  7,401  
7,215  
  23,139  
  37,755  
(9,216) 
  28,539  

(3,820) 
(1,711) 
  (23,020) 
  (28,551) 
(12) 
$ 

$  6,945 
6,579 
  31,604 

  45,128 
(9,229)

  35,899 

(5,448)
(1,664)
  (25,976)

  (33,088)

$  2,811 

Our management periodically evaluates the realizability of the deferred tax assets and, if it is determined that it is more likely 

than not that the deferred tax assets are realizable, adjusts the valuation allowance accordingly. The determination of the level of 
valuation allowance at December 31, 2012 is based on an estimated forecast of future taxable income which includes many judgments 
and assumptions. Accordingly, it is at least reasonably possible that future changes in one or more assumptions may lead to a change 
in judgment regarding the level of valuation allowance required in future periods.  

The acquisition of the stock of RMO resulted in an additional net deferred tax liability of $1.5 million. This net liability includes 

a deferred tax liability of $1.5 million related to intangibles that are not amortizable for tax purposes, a deferred tax asset of $0.1 
million related to net operating loss carryforwards and other miscellaneous deferred tax liabilities of less than $0.1 million.  

Our largest deferred tax assets are our federal and state net operating loss carryforwards of $176.4 million and $6.4 million 
respectively. The federal net operating losses will begin to expire in 2020 and the state net operating losses will begin to expire in 
2013. Of the total net operating loss carryforwards, approximately $116.5 million is attributable to deductions originating from the 
exercise of non-qualified employee stock options, the benefit of which will be credited to paid-in capital when realized.  

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In connection with our acquisition of MTS on August 24, 2011, we assumed incentive stock options (“ISOs”) granted from the 
MTS Plan. No tax benefit is recognized for stock-based compensation attributable to ISOs until there is a disqualifying disposition, if 
any, for income tax purposes. A portion of our stock-based compensation is attributable to ISO shares; therefore, our effective tax rate 
is subject to fluctuation.  

A cumulative change in ownership among material shareholders, as defined in Section 382 of the Internal Revenue Code, during 
a three-year period may limit utilization of the federal net operating loss carryforwards. Based on available information, the Company 
believes it is not currently subject to the Section 382 limitation; however certain net operating losses generated by subsidiaries prior to 
their acquisition by the Company are subject to the Section 382 limitation. The limitation on these pre-acquisition net operating loss 
carryforwards will fully expire in 2019.  

Our current state tax liability of $1.6 million is comprised of current tax liabilities in jurisdictions where tax is considered an 
income tax for financial reporting purposes but is assessed on adjusted gross revenue rather than adjusted net income and where we 
have current year taxable income for financial reporting purposes that cannot be offset by net operating loss carryforwards until those 
carryforwards reduce our cash tax liability.  

Our subsidiary in Hyderabad, India benefited from a tax holiday granted under the Software Technology Parks of India 

program. This holiday began upon commencement of business operations in 2008 and expired on March 31, 2011. During this holiday 
period we were required to pay a minimum alternative tax which was available to reduce our post-holiday tax liability.  

Our subsidiary in Manila, Philippines currently benefits from an income tax holiday incentives in the Philippines pursuant to the 

registrations with the Philippine Economic Zone Authority, or PEZA. Under such PEZA registrations, the income tax holiday of our 
PEZA-registered project in the Philippines expires in 2015.  

No provision has been made for U.S federal and state income taxes on the undistributed earnings of approximately $0.7 million 

relating to the our foreign subsidiaries as such earnings are expected to be reinvested and are considered permanent in duration. If 
these earnings were ultimately distributed to the U.S. in the form of dividends or otherwise, or if the shares of the subsidiaries were 
sold or transferred, we would likely be subject to additional U.S. income taxes, net of the impact of any available foreign tax credits. It 
is not practicable to estimate the additional income taxes related to permanently reinvested earnings in the subsidiaries.  

Uncertain Tax Positions  

At December 31, 2012 and 2011, we had no unrecognized tax benefits. Our policy is to include interest and penalties related to 

unrecognized tax benefits in income tax expense, and as of December 31, 2012 and 2011, there were no accrued interest and penalties.  

We file consolidated and separate tax returns in the U.S. federal jurisdiction, numerous state jurisdictions and two foreign 

jurisdictions. We are no longer subject to U.S. federal income tax examinations for years before 2009 and are no longer subject to 
state and local income tax examinations by tax authorities for years before 2008. However, net operating losses from all years 
continue to be subject to examinations and adjustments for at least three years following the year in which the attributes are used. We 
are not currently under audit for federal, state or any foreign jurisdictions.  

12. Employee Benefit Plans  

In 1998, our board of directors approved a defined contribution plan that provides retirement benefits under the provisions of 

Section 401(k) of the Internal Revenue Code. Our 401(k) Plan (“Plan”) covers substantially all employees who meet a minimum 
service requirement. Under the Plan, we can elect to make voluntary contributions. Contributions of $0.9 million, $0.7 million and 
$0.5 million were made by us for the years ended December 31, 2012, 2011 and 2010, respectively.  

13. Related Party  

Beginning in 2012, Scott S. Ingraham began serving on our board of directors. He is an investor in Zuma Capital Greenville 
LLC (“ZCG”), which is a minority member of the parent entity of the entities from which we acquired certain assets relating to the 
LevelOne business in November 2010. Pursuant to the LevelOne acquisition agreement, we held back a portion of the purchase price 
for a period of time in order to ensure payment for any claims that arose post-acquisition, which amount, net of claims and 
adjustments, was paid in May 2012. ZCG’s interest in this pay-out, based on its ownership percentage of such parent entity, was $0.5 
million and Mr. Ingraham’s interest in this pay-out was approximately $0.2 million. Mr. Ingraham also serves on the Board of Trust 
Managers of Camden Property Trust, one of our larger customers.  

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14. Selected Quarterly Financial Data (unaudited)  

December 31, 
2012  

September 30, 
2012  

June 30,
2012  

Three Months Ended,

March 31,
2012  
(in thousands)

December 31,
2011  

September 30, 
2011  

June 30,
2011  

March 31,
2011  

$ 

81,771 
1,313 

$ 

78,973 
1,226 

$ 74,938 
  1,261 

$ 70,718
  1,416

$  66,695 
1,536 

$  62,765  
1,772  

$ 57,039 
  1,628 

$ 52,937 
  1,645 

2,640 

3,040 

  2,593 

  2,283

2,910 

3,118  

  2,968 

  2,966 

85,724 
52,520 
3,722 

83,239 
50,342 
2,113 

  78,792 
  46,944 
  (2,372)

  74,417
  43,804
  1,720

71,141 
42,217 
241 

67,655  
39,448  
(1,106) 

  61,635 
  35,513 
282 

  57,548 
  32,646 
(648)

0.05 

0.03 

(0.03)

0.02

0.00 

(0.02) 

0.00 

(0.01)

Revenue: 

On demand  
On premise  
Professional 
and other 

Total 

revenue   

Gross profit (a) 
Net income (loss)  
Net income (loss) 
per share: 

Basic and 
Diluted  

a) 

In the fourth quarter of 2012, we reclassified certain compensation expenses in our quarterly 2011 Consolidated Statement of 
Operations. The reclassification increased cost of revenue and decreased product development, sales and marketing and general 
and administrative expenses in 2011 only.  

15. Subsequent Event  

In February 2013, we acquired certain assets of Seniors for Living, Inc. (“SFL”). SFL is a leading performance-based marketing 
company that provides senior housing communities and home care companies with industry-leading referral and marketing services to 
help them achieve their occupancy goals. We plan to integrate SFL with our existing senior living software solutions. We acquired 
SFL for a purchase price of $2.7 million which consisted of a cash payment of $2.3 million and additional cash payments of $0.2 
million each due 6 months and 12 months after the acquisition date. Due to the timing of this acquisition, the purchase price allocation 
was not complete as of the date of this filing due to the pending completion of the valuation of intangible assets.  

Item 9.   Changes in and Disagreements With Accountants on Accounting and Financial Disclosure  

None.  

Item  9A. 
Evaluation of Disclosure Controls and Procedures  

Controls and Procedures  

Pursuant to Rule 13a-15(b) and Rule 15d-15(b) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), 
we carried out an evaluation, with the participation of our management, and under the supervision of our Chief Executive Officer and 
Chief Financial Officer, of the effectiveness of our disclosure controls and procedures (as defined under Rule 13a-15(e) and 15d-15(e) 
under the Exchange Act) as of the end of the period covered by this Annual Report on Form 10-K. Based upon that evaluation, our 
Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are effective in ensuring 
that information required to be disclosed in the reports that we file or submit under the Exchange Act, is recorded, processed, 
summarized and reported, within the time periods specified in the SEC’s rules and forms, and that such information is accumulated 
and communicated to management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely 
decisions regarding required disclosure. Management’s assessment of the effectiveness of our disclosure controls and procedures is 
expressed at the level of reasonable assurance because management recognizes that any controls and procedures, no matter how well 
designed and operated, can provide only reasonable assurance of achieving their objectives.  

95 

 
  
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
Management’s Report on Internal Control over Financial Reporting and Attestation Report of the Independent Registered 
Public Accounting Firm  

Our internal controls over financial reporting are designed to provide reasonable assurance regarding the reliability of financial 

reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles 
in the United States. Management is responsible for establishing and maintaining adequate internal control over financial reporting. 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions or that the degree or compliance with the policies or procedures may deteriorate.  

Under supervision and with participation of management, including the Chief Executive Officer and Chief Financial Officer, we 

conducted an evaluation of the effectiveness of internal control over financial reporting as of December 31, 2012. In conducting this 
evaluation, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission 
(“COSO”) in Internal Control — Integrated Framework. Based on our evaluation using criteria set by COSO, management concluded 
internal control over financial reporting was effective as of December 31, 2012.  

The effectiveness of internal control over financial reporting as of December 31, 2012 has been audited by Ernst & Young LLP, 

our independent registered public accounting firm, which is stated in their report included in Part II Item 8 of this Annual Report on 
Form 10-K.  

Changes in Internal Controls  

There were no significant changes in our internal control over financial reporting during the three months ended December 31, 

2012 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.  

Inherent Limitations of Internal Controls  

Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure 
controls and procedures or our internal controls will prevent all error and all fraud. A control system, no matter how well conceived 
and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Because of the 
inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and 
instances of fraud, if any, within the company have been detected. These inherent limitations include the realities that judgments in 
decision-making can be faulty, and that breakdowns can occur because of a simple error or mistake. Additionally, controls can be 
circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. 
The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can 
be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may 
become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. 
Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be 
detected.  

Item 9B.  

Other Information  

None.  

PART III  

Item  10. 

Directors, Executive Officers and Corporate Governance  

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2012 Annual Meeting 

of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2012.  

Item 11. 

Executive Compensation  

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2012 Annual Meeting 

of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2012.  

Item  12. 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters  
The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2012 Annual Meeting 

of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2012.  

96 

 
Item  13. 

Certain Relationships, and Related Transactions, and Director Independence  

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2012 Annual Meeting 

of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2012.  

Item  14. 

Principal Accounting Fees and Services  

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2012 Annual Meeting 

of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2012.  

Item  15. 
(a) Financial Statements  

Exhibits and Financial Statement Schedules.  

PART IV  

(1) The financial statements filed as part of this Annual Report on Form 10-K are listed on the index to financial statements.  
(2) Any financial statement schedules required to be filed as part of this Annual Report on Form 10-K are set forth in section 

(c) below.  

(b) Exhibits  

See Exhibit Index at the end of this Annual Report on Form 10-K, which is incorporated by reference.  

(c) Financial Statement Schedules  

The following schedule is filed as part of this Annual Report on Form 10-K:  

All other schedules have been omitted because the information required to be presented in them is not applicable or is shown in 

the financial statements or related notes.  

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS  
REALPAGE, INC.  
December 31, 2012  
(in thousands)  
Allowance for Doubtful Accounts  

Description 
Year ended December 31: 

2010 
2011 
2012 

(1)  Uncollectible accounts written off, net of recoveries.  

Balance  at
Beginning
of Year  

$  2,222
$  1,370
979
$ 

Additions
Charged  to
Costs and
Expenses 

1,944 
1,677 
1,794 

Deduction(1)  

(2,796) 
(2,068) 
(1,686) 

Balance at
End  of 
Year  

1,370 
979 
1,087 

97 

 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this 
Annual Report on Form 10-K to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Carrollton, State 
of Texas, on this 27th day of February 2013.  

SIGNATURES  

REALPAGE, INC. 

By:

/s/ Stephen T. Winn 
Stephen T. Winn 
Chairman of the Board, Chief Executive Officer
President and Director 

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has been signed by the 

following persons on behalf of the registrant and in the capacities and on the dates indicated:  

Signature 

/s/ Stephen T. Winn 
Stephen T. Winn 

/s/ Timothy J. Barker 
Timothy J. Barker 

/s/ Alfred R. Berkeley 
Alfred R. Berkeley 

/s/ Peter Gyenes 
Peter Gyenes 

/s/ Jeffrey T. Leeds 
Jeffrey T. Leeds 

/s/ Jason A. Wright 
Jason A. Wright 

/s/ Scott S. Ingraham 
Scott S. Ingraham 

/s/ Charles F. Kane 
Charles F. Kane 

Title

Date

Chairman of the Board, Chief Executive 
Officer, President and Director (Principal 
Executive Officer)

February 27, 2013

Chief Financial Officer and Treasurer 
(Principal Financial and Accounting Officer) 

February 27, 2013

Director

February 27, 2013

Director

February 27, 2013

Director

February 27, 2013

Director

February 27, 2013

Director

February 27, 2013

Director

February 27, 2013

98 

 
  
 
 
  
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
  
2.1 

3.1 

3.2 

4.1 

4.2 

4.4 

10.1 

10.2 

10.3 

10.4 

10.6 

10.7 

10.8 

10.9 

10.10 

10.11 

Exhibit 
Number 

Exhibit Description 

EXHIBIT INDEX  

  Agreement and Plan of Merger among the Registrant, Multifamily Technology 
Solutions, Inc., RP Newco IV, Inc. and Shareholder Representative Services 
LLC as Representative, dated August 22, 2011

  Amended and Restated Certificate of Incorporation of the Registrant

  Amended and Restated Bylaws of the Registrant

  Form of Common Stock certificate of the Registrant

Incorporated by Reference

Form

   Date 

Number

Filed 
Herewith

8-K   08/23/2011  2.1

S-1

S-1

S-1

  07/26/2010  3.2

  07/26/2010  3.4

  07/26/2010  4.1

  Shareholders’ Agreement among the Registrant and certain stockholders, dated 

S-1

  04/29/2010  4.2

December 1, 1998, as amended July 16, 1999 and November 3, 2000

4.3 

  Second Amended and Restated Registration Rights Agreement among the 

S-1

  04/29/2010  4.3

Registrant and certain stockholders, dated February 22, 2008

  Registration Rights Agreement among the Registrant and certain stockholders, 

dated July 29, 2012 

S-3

  09/13/2012  4.4

  Form of Indemnification Agreement entered into between the Registrant and 

each of its directors and officers 

S-1

  04/29/2010  10.1

  Amended and Restated 1998 Stock Incentive Plan+

  Amended and Restated 1998 Stock Incentive Plan (June 2010) +

  Forms of Stock Option Agreements and Restricted Share Agreements 

approved for use under the 1998 Stock Incentive Plan+ 

10.5 

  Forms of Stock Option Agreements and Restricted Share Agreements 

approved for use under the 1998 Stock Incentive Plan+ 

  Form of Director’s Nonqualified Stock Option Agreement+

  Form of Notice of Grant of Restricted Shares (Outside Directors) +

  2010 Equity Incentive Plan+ 
  Amendment No. 1 to 2010 Equity Incentive Plan+

S-1

S-1

S-1

S-1

S-1

S-1

S-1

  04/29/2010  10.2

  06/07/2010  10.2G

  04/29/2010  10.2A,
10.2B,
10.2C,
10.2D

  06/07/2010  10.2E,
10.2F,
10.2H

  04/29/2010  10.3

  06/07/2010  10.49

  07/26/2010  10.4

8-K   02/24/2011  10.3

  Forms of Stock Option Award Agreements and Restricted Stock Award 
Agreements approved for use under the 2010 Equity Incentive Plan+

S-8

  08/17/2010  4.6, 4.7,
4.8, 4.9

  Stand-Alone Stock Option Agreement between the Registrant and Peter 

Gyenes, dated February 25, 2010+ 

S-1

  04/29/2010  10.7

10.12 

  Non-Qualified Stock Option Agreement (Second Series) under the Amended 

S-1

  04/29/2010  10.8

and Restated 1998 Stock Incentive Plan between the Registrant and Timothy J. 
Barker dated October 27, 2005+ 

10.13 

  Non-Qualified Stock Option Agreement (Second Series) under the Amended 

S-1

  04/29/2010  10.9

and Restated 1998 Stock Incentive Plan between the Registrant and Timothy J. 
Barker dated February 26, 2009+ 

10.14 

  Notice of Stock Option Grant under the Amended and Restated 1998 Stock 

S-1

  04/29/2010  10.10

Incentive Plan between the Registrant and Timothy J. Barker dated 
February 25, 2010+ 

99 

 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
Number 

Exhibit Description 

Incorporated by Reference

Form

   Date 

Number

Filed 
Herewith

10.15 

  Notice of Stock Option Grant under the Amended and Restated 1998 Stock 

S-1

  06/07/2010  10.52

Incentive Plan between the Registrant and Margot Lebenberg, dated May 12, 
2010+ 

10.16 

  Form of 2010 Management Incentive Plan (as revised May 2010) +

S-1

  06/07/2010  10.6A

10.17 

  Form of 2011 Management Incentive Plan+

10.18 

  Form of 2012 Management Incentive Plan+

  Employment Agreement between the Registrant and Stephen T. Winn, dated 

December 30, 2003+ 

  Employment Agreement between the Registrant and Timothy J. Barker, dated 

October 31, 2005+ 

8-K   02/24/2011  10.2

8-K   02/27/2012  10.1

S-1

  04/29/2010  10.11

S-1

  04/29/2010  10.12

10.19 

10.20 

10.21 

10.22 

10.23 

10.24 

10.25 

10.26 

10.27 

10.28 

  Amendment to Employment Agreement between the Registrant and Timothy 

J. Barker, dated January 1, 2010+ 

S-1

  04/29/2010  10.13

  Employment Agreement between the Registrant and Ashley Chaffin Glover, 

dated March 3, 2005+ 

S-1

  04/29/2010  10.16

  Employment Agreement between Multifamily Internet Ventures, LLC and 
Dirk D. Wakeham, dated April 12, 2007 and amended April 12, 2007+

S-1

  04/29/2010  10.17

  Employment Agreement between the Registrant and Jason Lindwall, dated 

January 8, 2008+ 

  Employment Agreement between the Registrant and Margot Lebenberg, dated 

May 12, 2010+ 

S-1

  06/07/2010  10.50

S-1

  06/07/2010  10.51

  Employment Release Agreement between the Registrant and William Van 

Valkenberg, dated June 8, 2010+ 

S-1

  07/02/2010  10.53

  Employment Agreement between the Registrant and Kurt Twining, dated July 

5, 2011 

10-Q   11/08/2011  10.2

  Employment Agreement 409A Addendum between the Registrant and Stephen 

T. Winn, dated November 5, 2010+ 

10-Q   11/05/2010  10.5

10.29 

  Employment Agreement 409A Addendum between the Registrant and 

10-Q   11/05/2010  10.6

Timothy J. Barker, dated November 5, 2010+

10.30 

  Employment Agreement 409A Addendum between the Registrant and Ashley 

10-Q   11/05/2010  10.7

Chaffin Glover, dated November 5, 2010+

10.31 

10.32 

10.33 

  Employment Agreement 409A Addendum between the Registrant and Dirk 

Wakeham, dated November 5, 2010+ 

10-Q   11/05/2010  10.8

  Employment Agreement 409A Addendum between the Registrant and Margot 

Lebenberg, dated November 5, 2010+ 

10-Q   11/05/2010  10.9

  Employment Agreement 409A Addendum between the Registrant and Jason 

Lindwall, dated November 5, 2010+ 

10-Q   11/05/2010  10.10

10.34 

  Amended and Restated Employment Agreement between the Registrant and 

S-3

  09/13/2012  99.1

Janine Steiner Jovanovic, dated August 1, 2012+

10.35 

  Amended and Restated Employment Agreement between the Registrant and 

S-3

  09/13/2012  99.2

William P. Chaney, dated August 1, 2012+

10.36 

  Employment Agreement between the Registrant and Alex Chang, dated 

September 7, 2012+ 

S-3

  09/13/2012  99.3

100 

 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
Number 

10.37 

Exhibit Description 

  Lease Agreement between the Registrant and CB Parkway Business Center V, 

Ltd., dated July 23, 1999 

Incorporated by Reference

Form

   Date 

Number

S-1

  04/29/2010  10.39

Filed 
Herewith

10.38 

  First Amendment to Lease Agreement between the Registrant and CB 

S-1

  04/29/2010  10.40

Parkway Business Center V, Ltd., dated November 29, 1999

10.39 

  Second Amendment to Lease Agreement between the Registrant and CB 

S-1

  04/29/2010  10.41

Parkway Business Center V, Ltd., dated January 30, 2006

10.40 

  Third Amendment to Lease Agreement between the Registrant and CB 

S-1

  04/29/2010  10.42

Parkway Business Center V, Ltd., dated August 28, 2006

10.41 

  Fourth Amendment to Lease Agreement between the Registrant and ARI-

S-1

  04/29/2010  10.43

Commercial Properties, Inc., dated November 2007

10.42 

  Fifth Amendment to Lease Agreement between the Registrant and ARI-

S-1

  04/29/2010  10.44

Commercial Properties, Inc., dated February 4, 2009

10.43 

  Sixth Amendment to Lease Agreement between the Registrant and ARI-

S-1

  04/29/2010  10.45

Commercial Properties, Inc., dated March 30, 2009

10.44 

10.45 

10.46 

10.47 

10.48 

  Lease Agreement between the Registrant and Savoy IBP 8, Ltd., dated 

August 28, 2006 

  First Amendment to Lease Agreement among the Registrant, ARI-

S-1

  04/29/2010  10.46

S-1

  04/29/2010  10.47

International Business Park, LLC, ARI—IBP 1, LLC, ARI—IBP 2, LLC, 
ARI—IBP 3, LLC, ARI—IBP 4, LLC, ARI—IBP 5, LLC, ARI—IBP 6, LLC, 
ARI—IBP 7, LLC, ARI—IBP 8, LLC, ARI—IBP 9, LLC, ARI—IBP 11, LLC 
and ARI—IBP 12, LLC, dated December 28, 2009

  Master Services Agreement between the Registrant and DataBank Holdings 

Ltd., dated May 31, 2007† 

S-1

  07/02/2010  10.48

  Amended and Restated Credit Agreement among the Registrant, Wells Fargo 
Capital Finance, LLC, Comerica Bank and the other lenders party thereto, 
dated December 22, 2011 

  First Amendment to Security Agreement among the Registrant and Wells 
Fargo Capital Finance, LLC and the other grantors party thereto, dated 
December 22, 2011 

8-K   12/27/2011  10.1

10-K   02/24/2012  10.65

10.49 

  First Amendment to Amended and Restated Credit Agreement by and among 

S-3

  09/13/2012  99.4

the Registrant, Wells Fargo Capital Finance, LLC and the lenders party 
thereto, dated September 12, 2012 

21.1 

23.1 

  Subsidiaries of the Registrant 
  Consent of Ernst & Young LLP, Independent Registered Public Accounting 

Firm 

31.1 

  Certification of Chief Executive Officer pursuant to Exchange Act Rules 13a-

14(a) and 153-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley 
Act of 2002 

31.2 

32.1* 

32.2 

Certification of Chief Financial Officer pursuant to Exchange Act Rules 13a-
14(a) and 153-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley 
Act of 2002 

Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, 
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002*

Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, 
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002*

101 

X 

X 

X 

X 

X 

X 

 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Exhibit 
Number 
101.INS 

Exhibit Description 
Instance†† 

101.SCH  Taxonomy Extension Schema†† 

101.CAL Taxonomy Extension Calculation†† 

101.LAB Taxonomy Extension Labels†† 

101.PRE  Taxonomy Extension Presentation†† 

101.DEF  Taxonomy Extension Definition†† 

Incorporated by Reference

Form

   Date 

Number

Filed 
Herewith
X 

X 

X 

X 

X 

X 

+ 
* 
† 

†† 

Indicates management contract or compensatory plan or arrangement.  
Furnished herewith  
Confidential treatment was granted by the Securities and Exchange Commission for portions of this exhibit. These portions have 
been omitted from the report and submitted separately to the Securities and Exchange Commission.  
In accordance with Rule 406T of Regulation S-T, the information in this exhibits is furnished and not deemed filed or a part of a 
registration statement or prospectus for purposes of Section 11 or 12 of the Securities Act of 1933, as amended, is deemed not 
filed for purposes of Section 18 of the Exchange Act of 1934, as amended, and otherwise is not subject to liability under these 
sections and shall not be incorporated by reference into any registration statement or other document filed under the Securities 
Act of 1933, as amended, except as set forth by specific reference in such filing.  

102 

 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
  
List of Subsidiaries of the Registrant  

Exhibit 21.1  

Subsidiary 
43642 Yukon Inc. 
A.L. Wizard, Inc. 
Credit Interfaces, Inc. 
eReal Estate Integration, Inc. 
LeaseStar LLC 
MTS Connecticut, Inc. 
MTS Minnesota, Inc. 
MTS New Jersey, Inc. 
Multifamily Internet Ventures, LLC 
Multifamily Technology Solutions, Inc. 
OpsTechnology, Inc. 
Propertyware, Inc. 
RealPage Forms LLC 
RealPage India Holdings, Inc. 
RealPage India Private Limited 
RealPage Payment Processing Services, Inc. 
RealPage Philippines Holdings LLC 
RealPage (Philippines) Inc. 
Rent Mine Online Inc. 
RP Newco LLC 
RP Newco II LLC 
RP Newco V LLC 
RP Newco VI LLC 
Senior-Living.com, Inc. 
Starfire Media, Inc. 

Jurisdiction

Yukon Territory, Canada
Delaware
California
California
Delaware
Delaware
Delaware
Delaware
California
Delaware
Delaware
California
Delaware
Delaware
India
Nevada
Delaware
Philippines
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware

 
 
  
 
  
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

We consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-168878) and the Registration 
Statement on Form S-8 (No. 333-172573), each pertaining to the RealPage, Inc., 2010 Equity Incentive Plan, and the Registration 
Statement on Form S-8 (No. 333-176742) pertaining to Multifamily Technology Solutions, Inc. 2005 Equity Incentive Plan, of our 
reports dated February 27, 2013, with respect to the consolidated financial statements and schedule of RealPage, Inc. and the 
effectiveness of internal control over financial reporting of RealPage, Inc. included in this Form 10-K for the year ended 
December 31, 2012.  

Exhibit 23.1  

/s/ Ernst & Young LLP  
Dallas, Texas  
February 27, 2013 

 
 
CERTIFICATION PURSUANT TO RULE 13a-14(a) OR 15d-14(a) OF  
THE SECURITIES EXCHANGE ACT OF 1934,  
AS ADOPTED PURSUANT TO SECTION 302 OF  
THE SARBANES-OXLEY ACT OF 2002  

Exhibit 31.1  

I, Stephen T. Winn, certify that:  
1. 

2. 

3. 

4. 

I have reviewed this Annual Report on Form 10-K of RealPage, Inc.;  
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report;  
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods 
presented in this report;  
The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined 
in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:  
(a)  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared;  

(b)  Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;  

(c)  Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 

conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this 
report based on such evaluation; and  

(d)  Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the 
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has 
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; 
and  

5. 

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons 
performing the equivalent functions):  
(a)  All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 

which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial 
information; and  

(b)  Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

registrant’s internal control over financial reporting.  

Date: February 27, 2013  

/s/ Stephen T. Winn 
Stephen T. Winn 
Chairman of the Board, Chief Executive Officer, 
President and Director 

 
 
  
 
  
CERTIFICATION PURSUANT TO RULE 13a-14(a) OR 15d-14(a) OF  
THE SECURITIES EXCHANGE ACT OF 1934,  
AS ADOPTED PURSUANT TO SECTION 302 OF  
THE SARBANES-OXLEY ACT OF 2002  

Exhibit 31.2  

I, Timothy J. Barker, certify that:  
1. 

2. 

3. 

4. 

I have reviewed this Annual Report on Form 10-K of RealPage, Inc.;  
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report;  
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods 
presented in this report;  
The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined 
in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:  
(a)  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared;  

(b)  Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;  

(c)  Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 

conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this 
report based on such evaluation; and  

(d)  Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the 
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has 
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; 
and  

5. 

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons 
performing the equivalent functions):  
(a)  All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 

which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial 
information; and  

(b)  Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

registrant’s internal control over financial reporting.  

Date: February 27, 2013  

/s/ Timothy J. Barker 
Timothy J. Barker 
Chief Financial Officer 

 
 
  
 
  
CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO  
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002  

Exhibit 32.1  

In connection with the Annual Report of RealPage, Inc. (the “Company”) on Form 10-K for the period ending December 31, 2012 (the 
“Report”), I, Stephen T. Winn, Chairman of the Board, Chief Executive Officer and Director of RealPage Inc., certify, pursuant to 18 
U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:  
(1) 

the Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and  
the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations 
of RealPage, Inc.  

(2) 

Date: February 27, 2013 

/s/ Stephen T. Winn 
Stephen T. Winn 
Chairman of the Board, Chief Executive Officer, 
President and Director 

A signed original of this written statement required by Section 906 has been provided to RealPage, Inc. and will be retained by 
RealPage, Inc. and furnished to the Securities and Exchange Commission or its staff upon request. The foregoing certification is being 
furnished solely pursuant to 18 U.S.C. Section 1350 and is not being filed as part of the Report or as a separate disclosure document.  

 
 
  
 
  
CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO  
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002  

Exhibit 32.2  

In connection with the Annual Report of RealPage, Inc. (the “Company”) on Form 10-K for the period ending December 31, 2012 (the 
“Report”), I, Timothy J. Barker, Chief Financial Officer and Treasurer of RealPage, Inc, certify, pursuant to 18 U.S.C. Section 1350, 
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:  
(1) 

the Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and  
the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations 
of RealPage, Inc.  

(2) 

Date: February 27, 2013  

/s/ Timothy J. Barker 
Timothy J. Barker 
Chief Financial Officer 

A signed original of this written statement required by Section 906 has been provided to RealPage, Inc. and will be retained by 
RealPage, Inc. and furnished to the Securities and Exchange Commission or its staff upon request. The foregoing certification is being 
furnished solely pursuant to 18 U.S.C. Section 1350 and is not being filed as part of the Report or as a separate disclosure document.  

 
 
  
 
  
 
BOard Of directOrs 

stOcKhOlder infOrMatiOn

Stephen T. Winn
Chairman, Chief Executive Officer and President

Alfred R. Berkeley, III
Former President of NASDAQ

Peter Gyenes
Former Chairman & Chief Executive Officer,
Ascential Software Corporation

Scott S. Ingraham
Principal,
Zuma Capital

Charles Kane
Former EVP and Chief Administrative Officer,
Global BPO Services Corp.

Jeffrey T. Leeds
Co-Founder,
Leeds Equity Partners

Jason A. Wright
Partner,
Apax Partners

ManageMent teaM 

Stephen T. Winn
Chairman, Chief Executive Officer and President

Timothy J. Barker
Chief Financial Officer & Treasurer

Margot Carter
Executive Vice President,
Chief Legal Officer & Secretary

Ashley Chaffin Glover
Executive Vice President,
Chief Sales and Marketing Officer

William Chaney
Executive Vice President,
Enterprise Solutions

Janine Steiner Jovanovic
Executive Vice President,
Asset Optimization Solutions

Jason D. Lindwall
Senior Vice President,
Chief Operations Officer

Kurt E. Twining
Senior Vice President, 
Chief People Officer

Information about RealPage, Inc. and a copy of this 2012 
Annual Report can be found online at http://investor.
realpage.com and a copy of this 2012 Annual Report 
may be obtained from RealPage at no charge by request 
to Investor Relations at our corporate office, by phone 
at 972-820-3773 or by e-mail to: ir@realpage.com.

RealPage has filed with the Securities and Exchange 
Commission the Chief Executive Officer and Chief 
Financing Officer certifications required by Sections 
302 and 906 of the Sarbanes-Oxley Act of 2002 
as exhibits to its Annual Report on Form 10-K 
for the fiscal year ended December 31, 2012.

Transfer Agent & Registrar
Computershare Trust Company, N.A.
250 Royall Street
Canton, MA 02021
800-662-7237
www.computershare.com

Independent Registered Public Accounting Firm
Ernst & Young LLP

Annual Stockholder Meeting
May 31, 2013, 10:00 AM CT
4000 International Parkway
Carrollton, Texas 75007

cOrpOrate headquarters

Headquarters
4000 International Parkway
Carrollton, Texas 75007
Toll-free 1-87-REALPAGE
www.realpage.com

stOcK listing

NASDAQ Global Select Market
Symbol: RP

This document contains certain “forward-looking state-
ments” withing the meaning of the Private Securities 
Litigation Reform Act of 1995. These statements are based 
on our management’s current expectations and are subject 
to uncertainty and changes in circumstances. Actual results 
may differ materially from these expectations due to certain 
factors, including those set forth under the caption “Risk 
Factors” contained herein.

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