Quarterlytics / Consumer Cyclical / Personal Products & Services / Reckitt Benckiser Group plc

Reckitt Benckiser Group plc

rb · LSE Consumer Cyclical
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Employees 10,000+
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FY2014 Annual Report · Reckitt Benckiser Group plc
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A global force  
in health   & 
hygiene

2014

Reckitt Benckiser Group plc (‘RB’)
Annual Report and Financial Statements

 
 
 
 
 
 
 
 
 
RB is the global leader in  
consumer health and hygiene, 
with operations in approximately 
60 countries and sales in almost 200  

Contents

Strategic Report

RB at a glance 

The right markets 
The right categories  

Strategic Report

ENA

Like-for-like 58%
+2%

Core net revenue

RUMEA

+11%

Like-for-like

LAPAC

HEALTH

HYGIENE

HOME

15%

Core net revenue

Like-for-like 27%
+5%

Core net revenue

Like-for-like 32%
+8%

Core net revenue

Like-for-like 43%
+3%

Core net revenue

Like-for-like 21%
+1%

Core net revenue

North America / Central Europe / Northern
Europe / Southern Europe / Western Europe

Russia & CIS / Middle East, North Africa
& Turkey / Sub-Saharan Africa

North Asia / South East Asia /
Australia & New Zealand / Latin America

ENA is the consumer cluster that comprises 
Europe and North America. RB made the 
unconventional step of combining Europe 
and North America as one organisation. 
Across these two markets there are 
many similarities in behaviours, in brand 
development and in how the retail trade 
is organised. This was the right decision as 
we have benefited from faster in-market 
execution and growth ahead of the market.

RUMEA is one of two emerging market  
Areas and spans both developed markets 
in Russia and the Middle East, as well as 
the emerging economies of sub-saharan 
Africa. Brand penetration and capability 
strengthening in this Area helped to deliver  
a strong contribution to total net revenues.

LAPAC is the second emerging market 
consumer-centric cluster which features Asia 
and Latin America’s growing economies. A 
rich tapestry of nations, this region witnessed 
a slow down in GDP growth in 2014 versus 
previous years, and negative currency effects 
which negatively impacted contribution.  

Creating a simple, more agile organisation is one of the  
two objectives of Project Supercharge. Therefore, in 2015  
we have announced our intention to reduce the three 
Areas to two. 

ENA 
•	 Europe (including Russia / CIS and Israel)
•	 North America
•	 Australia / New Zealand 

On this basis, in 2014 ENA had sales of £5,891m representing 67% of 
Total NR.

The learnings of combining Europe and North America  
will be applied to the emerging markets which we call 
DVM. The organisational changes will provide the 
framework to deliver bigger, better and more scalable 
innovation, combined with improved in-market  
activation at a country level.

DVM (DEVELOPING MARKETS) 
•	 North Africa, Middle East (excluding Israel), Turkey
•	 Africa – South Africa, West Africa, Eastern Africa
•	 South Asia – India, Bangladesh, Sri Lanka
•	 North Asia – China, Hong Kong, Taiwan
•	 Latin America
•	 ASEAN – Thailand / Philippines, Indonesia,   

Malaysia / Singapore, Japan, Korea 

On this basis, in 2014 DVM had sales of £2,629m representing 30% of 
Total NR.

Generally over-the-counter (OTC) solutions  
in this category target relief for common 
ailments such as pain, fever, cold, flu, sore 
throat or heartburn. Living the brand promise 
is critical in this category as consumers seek 
solutions to every day health and wellbeing 
issues. Sexual wellbeing products including 
condoms, lubricants and other aids, make up 
part of our health portfolio promoting safe 
and pleasurable sex. Footcare rounds out this 
category with products to address hard skin 
and other foot and nail conditions.

Market Position 
Nurofen and Gaviscon are leading  
analgesic and gastro-intestinal brands in 
Europe and Australia. Strepsils is No.1 in 
medicated sore throat globally. Mucinex  
is the No.1 cough brand in the US. Scholl has 
leading positions in many footcare markets.

Hygiene brands help to promote both 
personal hygiene for good health and 
home hygiene to create a safe environment 
for families. Our range of products includes 
disinfectant cleaners, multipurpose and 
speciality cleaners, lavatory care, automatic 
dishwashing detergents, pest control  
and depilatory products.

Market Position 
Finish is No.1 worldwide in automatic 
dishwashing. RB is No.1 globally in 
surface care with leading positions across 
disinfectant cleaners, multi-purpose cleaners, 
lavatory care and specialty cleaners. Lysol is 
the No.1 in North America and Dettol is the 
No.1 brand outside North America. 

Home care brands help create the right 
environment for families to enjoy their time 
together. Products in this category include 
air care and fabric treatment.

Market Position
Vanish is the undisputed world leader  
in fabric treatment and Calgon is the No.1  
in water softeners. Woolite is the No.2 in 
garment care and Air Wick is the No.2  
in air care. 

 Food

Food is run as a stand-alone  
business. French’s is the leading  
mustard brand in the US.

 Portfolio

The main component of the Portfolio  
Brands category is the laundry and fabric 
softener business. 

RB Annual Report and Financial Statements 2014

04

05

RB Annual Report and Financial Statements 2014

RB at a Glance
See page 04

01  Strategic Report
30  Corporate Governance
64  Financial Statements
126   Our Relationships and  

Principal Operating Risks
133  Management of Sustainability
134  Shareholder Information

Our vision
A world where people are 
healthier and live better.

chief Executive’s 
Statement

See page 10

Strategic Report

Investment Case

5 Reasons to invest in RB  

Right portfolio 
strategy

1

Innovation

2

M&A

3

We focus on underpenetrated, nascent 
categories with long-term growth and superior 
margin potential. We are not reliant on any 
one geography. We do, however, invest 
disproportionately behind our faster growing 
brands (Powerbrands) and high potential 
markets (Powermarkets).

Number of 
Powerbrands

Number of 
Powermarkets

19

16

Innovation is at the heart of everything  
we do. We listen to our consumers and 
develop products aimed at creating healthier 
lives and happier homes. We then invest 
heavily behind these initiatives with penetration 
building activities which we call “brand equity 
investment” (BEI).

BEI

£1.1bn

We are primarily an organic growth  
company. However M&A opportunities  
play an important part in our consumer health 
strategy, due to the fragmented nature of 
the market. Over the years we have made 
a number of important value-accretive 
acquisitions, which have provided significant 
returns for our Shareholders.

Cash conversion

4

Converting our profit into cash is an important 
part of our culture and compensation ethos. 
All of our operational management teams have 
net working capital (NWC) objectives built into 
their annual bonus targets.

NWC % of  
total net revenue

Cash conversion %  
of net income

–9%

c.100%

Shareholder 
returns

5

RB has demonstrated outstanding  
shareholder return. If you invested £100  
on 1 January 2000 that investment would  
equate to £1,397 by the end of 2014. That 
same £100 invested in the FTSE 100 would be 
worth £158 over the same period of time.

Return from  
£100 invested on  
1 January 2000

RB  
1,300%

FTSE 100 
58%

Strategic Report

Business Model

Gross  
margin

Net  
revenue

Unique 
culture

Fixed cost

BEI

Operating  
margin

 Gross margin

 Net revenue

Our ethos is that the virtuous earnings model starts at gross margin. 
It is gross margin that creates room in the Income Statement to fund 
investment behind our brands, investment in people and capabilities, 
and operating profit. We drive gross margin expansion through 
superior mix (higher margin brands), pricing and cost optimisation 
initiatives (Project Fuel), by minimising costs within the supply chain 
and non-value-add product costs. We achieved 100bps of gross margin 
expansion in 2014.

We focus on underpenetrated, nascent categories with long-term 
growth and superior margin potential. We have identified 19 
Powerbrands which receive additional BEI to help drive growth. We have 
also identified 16 markets which have the highest potential for growth 
– these are our Powermarkets, and the majority of them are based in 
emerging markets. Our overall medium-term KPI is to outperform the 
markets and categories in which we operate by 200bps.

 Fixed cost

We will always invest appropriately behind our people, capabilities and 
infrastructure. However, we deliberately like to keep our organisation 
lean and encourage our people to focus and prioritise. We constantly 
seek to avoid duplication, inefficiency and waste, and have recently 
announced our new “Supercharge” project, which should deliver us 
£100m–£150m annual savings by 2017.

 Operating margin

Our operating margin is already best in class at 24.7% of net revenue 
(on an adjusted basis), having delivered +160bps of margin expansion 
in 2014. But we believe our ability to further grow margins is far from 
over. Our virtuous earnings cycle, focuses on gross margin expansion, 
investment behind the long-term strength of our brands and tight fixed 
cost containment (helped by Project Supercharge), will enable us to 
deliver our medium-term KPI of moderate margin expansion.

 BEI

There are many ways to invest behind your brands. At RB we have a 
very clear intent: we focus our investment on consumer education and 
penetration-building activities, to build long-term equity behind our 
brands. BEI includes a combination of TV and print media, digital and 
social media investment and consumer and medical education. BEI as  
a percentage of total net revenue in 2014 was 12.9% or £1.1bn 
invested behind the long-term strength of our brands.

  Unique culture

We know that having the right strategy is not enough. Our strategy 
becomes real when it is executed with excellence, this is why our culture 
is central to our outperformance. We live our values of Achievement, 
Ownership, Entrepreneurship and Partnership. We encourage people 
to take ownership of their businesses and behave like Shareholders. 
Our compensation approach and industry leading share ownership 
requirement encourages our people to think, behave and act as 
Shareholders and treat the Company as their own. 

RB Annual Report and Financial Statements 2014

06

07

RB Annual Report and Financial Statements 2014

Investment case
See page 06

 Our purpose
To make a difference by 
giving people innovative 
solutions for healthier lives 
and happier homes.

Feeling well is at the heart of RB’s rapidly 
growing consumer health business. Making a 
difference to the lives of consumers means we 
are expanding our research and innovation  
to stay ahead of the game. In fact, we are 
changing the game in consumer health. RB 
combines a strong commitment to producing 
top quality, trusted medicines and medical 
devices with a fast-paced, entrepreneurial  
and rigorous workplace.

‘RB – The global leader in consumer health and hygiene’: Global claim based 
on RB’s definition of combined Consumer Health and Hygiene Sales. Data sources: 
Consumer Health: OTC (Nicholas Hall); Condoms/Devices (ACNielsen); Footcare 
(ACNielsen – select markets only); Hygiene: RB select categories (Euromonitor).

RB Annual Report and Financial Statements 20142014 Highlights

Another year of growth  
& outperformance

  Net Revenue (NR)
  Total and like-for-like net  
  revenue growth

  Like-for-like growth

 £8.8bn
 +4%

BEI* 

+£30m

(at constant exchange rates; 
 -10bps of net revenue)

Total investment  
of £1.1 billion

* Brand Equity Investment

  Health and Hygiene 

 74%  of core net revenues (2013: 72%)

   864,000 trees  
planted 

  Products sold annually 

 >7bn

Financial performance measures quoted above and  
used throughout this Report are defined on page 20. 

Gross margin

+100bps

to 57.7%

Operating margins 
up +160 bps  
exceeding targets 

24.7%

  Emerging markets  
  (RUMEA and 
  LAPAC) growth

 +7%  Like-for-like

  Over 

 117m 

  people reached with health  
  and hygiene messaging

Up 14 places 
since 2004 in the 
OTC ranking 

01

RB Annual Report and Financial Statements 2014Strategic Report   
   
   
Chairman’s Statement 

A year of progress 

introduction
Three years ago the Group set out a clear strategy to focus its brand 
portfolio on the faster growth and higher margin consumer health and 
hygiene categories, and to redeploy its resources to deliver a more evenly 
balanced revenue stream from emerging and developed markets. The 
Group’s results for 2014 are a clear testament to the validity of this strategy, 
which is working to create significant value for Shareholders. 

Like-for-like net revenue growth was up +4%. Reported operating profit 
grew +15% on actual currency and +25% on a constant currency basis. 
Adjusted operating profit grew +2% on actual currency and +11% on a 
constant currency basis. Reported diluted earnings per share were 441.1p, 
+85% versus prior year. Total adjusted diluted earnings per share were 
268.5p, consistent with 2013. 

The Board is confident that the business is in a strong position to deliver 
sustainable, profitable growth in 2015 and beyond.

Supercharging our earnings model
It is a testament to the Group’s culture that there is a restlessness and  
ongoing ambition to improve both delivery to consumers and customers, as 
well as reigniting the earnings model. I am therefore extremely pleased to 
announce Project Supercharge, an initiative which is fully explained on page 
17, which I am confident will make RB a more efficient and effective business. 
The organisational changes will provide the framework to deliver bigger, 
better and more scalable innovation, combined with improved in-market 
activation at a country level. I am confident that this, combined with the cost 
savings initiatives, will deliver continued growth and outperformance. This 
will provide rewarding returns for you, our Shareholders.

improved focus on our core business
The Group continued to improve its focus on its core business with a 
strategic acquisition and further brand rationalisation throughout the year. 

AdriAn BellAmy / Chairman

“RB’s purpose driven strategy has 
delivered another year of growth 
and outperformance in 2014.” 

Shareholder information
•	 Investor presentation webcast
•	 RB.com
•	 RB Annual Report and Financial Statements 2014
•	 www.happier-homes.co.uk
•	 Sustainability Report (available April 2015) 

02

RB Annual Report and Financial Statements 2014Strategic Report 
Following the strategic review in October 2013, RB Pharmaceuticals was 
demerged on 23 December 2014 and listed on the London Stock Exchange 
as Indivior PLC. It was the Board’s view that a stand-alone business will be 
best placed to create value for Shareholders as it manages the challenges 
and seizes the opportunities within the field of addiction.

Case study
Dettol India – a nationwide campaign  
for a cleaner India (Banega Swachh)

Since 2006, Dettol has reached over 6 million children with handwashing 
education. In 2014, RB launched a nationwide movement to promote a 
cleaner, healthier India. The programme aims to improve hand hygiene 
and sanitation. Over the next five years, our Swachh Express bus will 
reach out to 2,000 villages to co-design and deliver community-based 
hygiene campaigns. On Global Handwashing Day 2014, we set a world 
record with 1.4 million children across India.

We have partnered with Facebook and one of India’s leading TV stations. 
Our 12 hour nationwide Cleanathon reached over 12 million people  
on air and online. 

  12 hour nationwide 
  Cleanathon reached 

 12m people

In May 2014 we acquired the K-Y brand from Johnson & Johnson in most 
major markets, which will improve our presence in the sexual wellbeing 
category, particularly in the US, Canada and Brazil where we were 
underrepresented.  

Board changes and governance
As I shared in my statement last year, during 2014 we have been 
particularly focused on strengthening and refreshing the composition  
of the Board. In addition to Nicandro Durante, who was appointed as  
a Non-Executive member of the Board in December 2013, three Non-
Executive members were appointed in 2014: Jaspal Bindra, Sue Shim and 
Doug Tough. Three further appointments of Non-Executive members were 
effected in February 2015, in Mary Harris, Pam Kirby and Chris Sinclair. 
These new members will bring a broad range of skills to the Board, and 
I would like to warmly welcome each of these new appointments. The 
Board completed its annual assessment of corporate governance, including 
Board effectiveness, and took proactive steps to address recommended 
improvements. Strong corporate governance is a key element of our 
business success and remains at the heart of the Group’s delivery of its 
long-term strategy. My full report on Corporate Governance is given on 
pages 30 to 63.

AGm resolutions
The resolutions, which will be voted upon at our Annual General  
Meeting (AGM) on 7 May 2015 are fully explained in the Notice of 
Meeting. I encourage all our Shareholders to attend our AGM.

On behalf of the Board, I would like to thank Rakesh Kapoor and his 
leadership team for their excellent management of the business and 
nurturing of an employee culture that continues to drive such excellent 
results. Many thanks go to our employees globally for their achievement 
in delivering another strong year for RB.

My thanks go also to my Board colleagues for their continued commitment 
and guidance. The Board is grateful for the support of our Shareholders 
and we thank you for your ongoing commitment to RB. I am confident that 
the strategy being followed by the Group is the right one, and our strong 
management team is in place to continue to deliver the Group’s stated aims 
of growth and outperformance. 

AdriAn BellAmy / Chairman

03

RB Annual Report and Financial Statements 2014Strategic ReportRB at a Glance 

The right markets 
The right categories  

ENA

Like-for-like 58%
+2%

Core net revenue

RUMEA

+11%

Like-for-like

LAPAC

15%

Core net revenue

Like-for-like 27%
+5%

Core net revenue

North America / Central Europe / Northern
Europe / Southern Europe / Western Europe

Russia & CIS / Middle East, North Africa
& Turkey / Sub-Saharan Africa

North Asia / South East Asia /
Australia & New Zealand / Latin America

ENA is the consumer cluster that comprises 
Europe and North America. RB made the 
unconventional step of combining Europe 
and North America as one organisation. 
Across these two markets there are 
many similarities in behaviours, in brand 
development and in how the retail trade 
is organised. This was the right decision as 
we have benefited from faster in-market 
execution and growth ahead of the market.

RUMEA is one of two emerging market  
Areas and spans both developed markets 
in Russia and the Middle East, as well as 
the emerging economies of sub-saharan 
Africa. Brand penetration and capability 
strengthening in this Area helped to deliver  
a strong contribution to total net revenues.

LAPAC is the second emerging market 
consumer-centric cluster which features Asia 
and Latin America’s growing economies. A 
rich tapestry of nations, this region witnessed 
a slow down in GDP growth in 2014 versus 
previous years, and negative currency effects 
which negatively impacted contribution. 

Creating a simple, more agile organisation is one of the  
two objectives of Project Supercharge. Therefore, in 2015  
we have announced our intention to reduce the three 
Areas to two. 

ENA 
•	 Europe (including Russia / CIS and Israel)
•	 North America
•	 Australia / New Zealand 

On this basis, in 2014 ENA had sales of £5,891m representing 67% of 
Total NR.

The learnings of combining Europe and North America  
will be applied to the emerging markets which we call 
DVM. The organisational changes will provide the 
framework to deliver bigger, better and more scalable 
innovation, combined with improved in-market  
activation at a country level.

DVM (DEVELOPING MARKETS) 
•	 North Africa, Middle East (excluding Israel), Turkey
•	 Africa – South Africa, West Africa, Eastern Africa
•	 South Asia – India, Bangladesh, Sri Lanka
•	 North Asia – China, Hong Kong, Taiwan
•	 Latin America
•	 ASEAN – Thailand / Philippines, Indonesia,   

Malaysia / Singapore, Japan, Korea 

On this basis, in 2014 DVM had sales of £2,629m representing 30% of 
Total NR.

04

RB Annual Report and Financial Statements 2014Strategic ReportHEALTH

HYGIENE

HOME

Like-for-like 32%
+8%

Core net revenue

Like-for-like 43%
+3%

Core net revenue

Like-for-like 21%
+1%

Core net revenue

Generally over-the-counter (OTC) solutions  
in this category target relief for common 
ailments such as pain, fever, cold, flu, sore 
throat or heartburn. Living the brand promise 
is critical in this category as consumers seek 
solutions to every day health and wellbeing 
issues. Sexual wellbeing products including 
condoms, lubricants and other aids, make up 
part of our health portfolio promoting safe 
and pleasurable sex. Footcare rounds out this 
category with products to address hard skin 
and other foot and nail conditions.

market Position 
Nurofen and Gaviscon are leading  
analgesic and gastro-intestinal brands in 
Europe and Australia. Strepsils is No.1 in 
medicated sore throat globally. Mucinex  
is the No.1 cough brand in the US. Scholl has 
leading positions in many footcare markets.

Hygiene brands help to promote both 
personal hygiene for good health and 
home hygiene to create a safe environment 
for families. Our range of products includes 
disinfectant cleaners, multipurpose and 
speciality cleaners, lavatory care, automatic 
dishwashing detergents, pest control  
and depilatory products.

market Position 
Finish is No.1 worldwide in automatic 
dishwashing. RB is No.1 globally in 
surface care with leading positions across 
disinfectant cleaners, multi-purpose cleaners, 
lavatory care and specialty cleaners. Lysol is 
the No.1 in North America and Dettol is the 
No.1 brand outside North America. 

Home care brands help create the right 
environment for families to enjoy their time 
together. Products in this category include 
air care and fabric treatment.

market Position
Vanish is the undisputed world leader  
in fabric treatment and Calgon is the No.1  
in water softeners. Woolite is the No.2 in 
garment care and Air Wick is the No.2  
in air care. 

 Food

Food is run as a stand-alone  
business. French’s is the leading  
mustard brand in the US.

 Portfolio

The main component of the Portfolio  
Brands category is the laundry and fabric 
softener business. 

05

RB Annual Report and Financial Statements 2014Strategic ReportInvestment Case

5 Reasons to invest in RB  

Right portfolio 
strategy

1

Innovation

2

M&A

3

We focus on underpenetrated, nascent 
categories with long-term growth and superior 
margin potential. We are not reliant on any 
one geography. We do, however, invest 
disproportionately behind our faster growing 
brands (Powerbrands) and high potential 
markets (Powermarkets).

Number of 
Powerbrands

Number of 
Powermarkets

19

16

Innovation is at the heart of everything  
we do. We listen to our consumers and 
develop products aimed at creating healthier 
lives and happier homes. We then invest 
heavily behind these initiatives with penetration 
building activities which we call “brand equity 
investment” (BEI).

BEI

£1.1bn

We are primarily an organic growth  
company. However M&A opportunities  
play an important part in our consumer health 
strategy, due to the fragmented nature of 
the market. Over the years we have made 
a number of important value-accretive 
acquisitions, which have provided significant 
returns for our Shareholders.

Cash conversion

4

Converting our profit into cash is an important 
part of our culture and compensation ethos. 
All of our operational management teams have 
net working capital (NWC) objectives built into 
their annual bonus targets.

NWC % of  
total net revenue

Cash conversion %  
of net income

–9%

c.100%

Shareholder 
returns

5

RB has demonstrated outstanding  
shareholder return. If you invested £100  
on 1 January 2000 that investment would  
equate to £1,397 by the end of 2014. That 
same £100 invested in the FTSE 100 would be 
worth £158 over the same period of time.

Return from  
£100 invested on  
1 January 2000

RB  
1,300%

FTSE 100 
58%

06

RB Annual Report and Financial Statements 2014Strategic ReportBusiness Model

Gross  
margin

Net  
revenue

Unique 
culture

Fixed cost

BEI

Operating  
margin

 Gross margin

 Net revenue

Our ethos is that the virtuous earnings model starts at gross margin. 
It is gross margin that creates room in the Income Statement to fund 
investment behind our brands, investment in people and capabilities, 
and operating profit. We drive gross margin expansion through 
superior mix (higher margin brands), pricing and cost optimisation 
initiatives (Project Fuel), by minimising costs within the supply chain 
and non-value-add product costs. We achieved 100bps of gross margin 
expansion in 2014.

We focus on underpenetrated, nascent categories with long-term 
growth and superior margin potential. We have identified 19 
Powerbrands which receive additional BEI to help drive growth. We have 
also identified 16 markets which have the highest potential for growth 
– these are our Powermarkets, and the majority of them are based in 
emerging markets. Our overall medium-term KPI is to outperform the 
markets and categories in which we operate by 200bps.

 Fixed cost

We will always invest appropriately behind our people, capabilities and 
infrastructure. However, we deliberately like to keep our organisation 
lean and encourage our people to focus and prioritise. We constantly 
seek to avoid duplication, inefficiency and waste, and have recently 
announced our new “Supercharge” project, which should deliver us 
£100m–£150m annual savings by 2017.

 Operating margin

Our operating margin is already best in class at 24.7% of net revenue 
(on an adjusted basis), having delivered +160bps of margin expansion 
in 2014. But we believe our ability to further grow margins is far from 
over. Our virtuous earnings cycle, focuses on gross margin expansion, 
investment behind the long-term strength of our brands and tight fixed 
cost containment (helped by Project Supercharge), will enable us to 
deliver our medium-term KPI of moderate margin expansion.

 BEI

There are many ways to invest behind your brands. At RB we have a 
very clear intent: we focus our investment on consumer education and 
penetration-building activities, to build long-term equity behind our 
brands. BEI includes a combination of TV and print media, digital and 
social media investment and consumer and medical education. BEI as  
a percentage of total net revenue in 2014 was 12.9% or £1.1bn 
invested behind the long-term strength of our brands.

  Unique culture

We know that having the right strategy is not enough. Our strategy 
becomes real when it is executed with excellence, this is why our culture 
is central to our outperformance. We live our values of Achievement, 
Ownership, Entrepreneurship and Partnership. We encourage people 
to take ownership of their businesses and behave like Shareholders. 
Our compensation approach and industry leading share ownership 
requirement encourages our people to think, behave and act as 
Shareholders and treat the Company as their own. 

07

RB Annual Report and Financial Statements 2014Strategic ReportStrategy

Our strategy for growth  
& outperformance  

 The four pillars of our strategy

Unique 
culture

Organisation

We have organised  
our business into two1 
geographical Areas  
(ENA and DVM), centred 
around a number of 
consumer clusters: Latin 
America, North Asia, 
South Asia, Russia and 
CIS, Middle East, North 
Africa, Turkey and 
Sub-Saharan Africa and 
Europe, North America 
and ANZ.

•	 Reorganisation of emerging 
markets to benefit from 
learnings within ENA
•	 Supercharge programme 
initiated to drive a faster 
organisation, more responsive 
to consumers and customers.

19

Powerbrands

A substantial focus on 
our 19 Powerbrands in 
the Health, Hygiene and 
Home categories.

16

Powermarkets

A clear focus on our 16 
Powermarkets where 
we see exceptional 
potential for growth 
matched with an ability 
to win. A significant 
number of these are in 
emerging markets.

Margins

We focus on higher 
margin initiatives. This 
funds investments in our 
brands, capabilities, 
development and 
moderate margin 
expansion.

•	 80% of Total NR from 

Powerbrands

•	 Growth lead by consumer 
health at +8% like-for-like
•	 Health and Hygiene now 

74% of Core NR
•	 Continued focus and 

investment prioritised to 
Health and Hygiene.

•	 Refining of Powermarkets 
made in 2014 with one 
emerging market country 
added and one developed 
market country removed
•	 Emerging markets areas now 
42% of Core NR, impacted 
by devaluation of certain 
emerging market currencies

•	 Continued focus and 

investment prioritised to 
Powermarkets.

•	 Strong (adjusted) operating 
margin expansion in 2014  
of +160bps, driven by  
+100bps in gross margin 

•	 Continued heavy  
investment in BEI;  
fixed cost containment, aided 
by efficiency programmes
•	 Virtuous earnings model 

firmly intact

•	 Moderate operating margin 
expansion targeted in the  
medium term.

1  Three in 2014.

08

RB Annual Report and Financial Statements 2014Strategic ReportRB focuses on areas where we believe  
the long-term potential for growth is  
the strongest and where our edge gives  
us the ability to outperform. 

Driving consumer health and self-medication is one such area with attractive 
demographics such as an emerging middle class keen to manage their health 
and an ageing population with greater needs. At the same time, people want 
to feel younger for longer, meaning health is increasingly becoming more of 
a lifestyle issue and not just a medical concern. Health brands have higher 
consumer trust and loyalty with superior gross margins. Finally there is a 
fragmented marketplace dominated by traditional pharmaceutical companies 
with less focus on consumer health.

RB has a vision of enabling people to lead healthier lives in happier homes. 
We believe these are areas with the potential to deliver long-term growth with 
attractive margins, as an increasing number of consumers in Europe, North 
America and developing markets alike are prepared to pay for products with 
proven clinical benefits.

We have unique advantages to help us win where we focus. Our heritage as an 
FMCG company means we know consumers and what they want. Our ability 
to execute quickly through long-established routes to market gives us the ability 
to deliver the products people want, when they want them.

Growth drivers
We are driven by innovation. We start by knowing what people need and 
work on how to deliver it, taking the consumer as our starting point. We 
don’t innovate for the sake of it or just because we can, we only do it 
when we know we can create something new that will meet a required 
need, or make an existing product more effective. Going forward we set 
ourselves the task of concentrating on fewer, bigger, better and more 
scalable innovations. In this way we aim to increase our success rate of real 
blockbuster innovations versus many smaller incremental improvements.

Build brands with stronger equities
With every innovation, we invest heavily to maximise the chance of success, 
across all geographies and touch points with consumers, healthcare 
professionals and the trade. Whether these are new products, or entirely 
new categories, we put our investment appropriately behind the brands and 
markets where we are focused.

We also identify opportunities to roll out successful brands into new territories. 
Our strong balance sheet, supported by sector-leading cash conversion and 
disciplined capital allocation, provides the flexibility to pursue acquisitions 
where we believe they will add value and help us pursue our vision to 
become a leading global consumer health company. Our record in buying and 
successfully integrating brands such as Durex, K-Y and MegaRed is testament 
to our ability to create value. 

This strategy has already seen us grow from number 20 in OTC to number 
six worldwide. In this fragmented market, we believe there is scope for 
further consolidation. Combined with market-leading brands in the hygiene 
and home categories, this strategy has helped us attain leading positions in 
some of the world’s most important markets.

09

Case study
Innovation: Scholl  
Velvet Smooth Express Pedi

The Velvet Smooth Express Pedi has been a key contributor to  
Health growth across our Areas.

The electronic hard skin remover delighted consumers by not only 
providing a more efficient process, but also by delivering a better  
end result than traditional, manual methods.

After proving its potential in lead markets in 2013, for 2014 we  
scaled up rapidly and successfully launched into over 50 markets.
It also provided the flagship product to enable Scholl/Amope  
brand introductions across BRIC and US markets during the year.

Markets successfully  
launched in 2014 

over

50

Aug 2014
Brazil

Feb 2014
Russia

Q4 2014
India

April 2014
China

Sept 2014
US

RB Annual Report and Financial Statements 2014Strategic Report 
 
Chief Executive’s Statement

Supercharging performance  

After investing significantly in infrastructure and capabilities over the last 
couple of years, we commenced a major cost savings initiative in the  
second half of 2014. These initiatives combined to achieve an adjusted 
operating margin expansion of 160bps, and with reduced tax rates, 
delivered an adjusted, diluted earnings per share of 230.5 pence excluding 
RB Pharmaceuticals, a 4% increase at actual rates.

Sharper focus on the core
In 2014 we took significant steps to sharpen our focus on the core 
business. We acquired the K-Y brand from Johnson and Johnson which 
significantly increased our presence in the sexual wellbeing category, 
particularly in key markets such as North America and Brazil. At the 
other end of the portfolio we delivered on our promise to demerge the 
pharmaceutical business (newly named Indivior PLC), which is now a 
separately listed public company on the London Stock Exchange. Indivior 
PLC is run by a highly experienced management team focused on the 
growing market of addiction treatment. We believe this important step has 
the potential to deliver significant long-term value to Shareholders. 

We have taken other meaningful steps to simplify our Portfolio Brands. In 
Q3, we disposed of our Footwear business. We also separated the Medcom 
Hospital business from our core consumer business.

digital at the heart of everything we do
This sharper focus on our core categories is of vital importance if we 
are to continue to outperform our markets. But on its own it is not enough. 
The digital revolution we are all witnessing is disrupting many industries, 
and creating opportunities in many others. In some of our markets, we are 
now delivering over 50% of our media impressions in digital media, rather 
than traditional print or broadcast. This shift is driven by both strategic and 
commercial considerations. We are massively stepping up our investments in 
digital media as we have seen how they can provide opportunities for us to 
build more engaging relationships with our consumers at lower cost. As an 
example, we have entered into a multi-year, global partnership with Facebook 
to better connect RB brands with users of social media. Beyond digital media, 
we are witnessing a revolution in digital commerce. In China, 20% of our 
revenue is now through e-commerce. What we learn from China we will seek 
to apply elsewhere in the world, a reversal of the traditional model which saw 
most business ideas travel in the opposite direction.

A simpler, more agile organisation
Our organisation needs to continually evolve and adapt to be faster and 
more consistent with our in-market activation. 

Three years ago we made the bold and unusual move of putting Europe 
and North America under one Area to create a faster, leaner and more 
effective business unit. The results since this move have been very good 
and have proven to be the right organisational configuration. Over the 
past three years, in stagnant markets, we have delivered revenue growth 
and strong margin progression. From 1 January 2015, we combined both 
the emerging market areas under one leadership, thereby reducing our 
geographic structure from three Areas to two.

•	 ENA – consists of Europe (including Russia), Israel, 

North America, and Australia/New Zealand. 

•	 DVM – consists of LATAM, Asia and Africa/Middle East and Turkey.

rAkeSh kAPoor / Chief Executive Officer

“Global health trends are changing 
profoundly. People are living longer and 
are looking after themselves as they 
seek to prolong and enjoy their lives.” 

At RB we are passionate about providing innovative solutions for 
healthier lives and happier homes. This is what drives us. We know 
that when we do this well, our consumers reward us with their trust 
and their loyalty. This creates value for our customers, our partners and 
our Shareholders. It’s so simple, yet this requires every bit of our passion 
and commitment if we are to realise our ambition to be a force in 
consumer health.

The world we live in is changing more rapidly than ever before. We see 
this in how consumers behave: how they engage with brands, how they 
seek advice on their health and hygiene needs, how they buy, and how 
they evaluate the products and services that we deliver. This is a challenge 
for us, but also an opportunity. If we can change and innovate in response 
to consumers’ needs and maintain our focus on what we do best, we will 
create a platform to deliver maximum value for stakeholders.

results
2014 once again demonstrated the strength of our strategy and how it 
translates into significant value for our Shareholders. In a year in which 
overall market growth slowed, RB once again delivered solid top-line 
growth and strong margin expansion. Importantly, our earnings model 
remains virtuous and I am extremely pleased that we achieved gross margin 
expansion of 100bps, driven by a high quality, consumer health-led product 
mix, pricing and optimisation of our cost base. We have continued to invest 
heavily behind the equity of our brands, whilst benefiting from media 
efficiency programmes put in place at the beginning of the year. 

10

RB Annual Report and Financial Statements 2014Strategic Report 
Case study
Mucinex collaboration  
with WebMD

Using digital data-driven marketing to reach consumers at the  
time they need relief. As the majority of Mucinex’s portfolio is  
seasonal, it is important that the brand remains front of mind  
during cold and flu epidemics. However, the size of the US makes  
it challenging to predict and ensure that our video campaigns are  
targeted at the right time and place. 

Working with WebMD, the No.1 online health portal in the US, we  
mapped visitor search data for cold and flu symptoms against their  
location and time of day. This allowed us to identify areas where the  
severity was more prevalent. As a result, Mucinex has been better  
aligned to seasonal peaks in incidence of cold & flu, directly  
impacting sales performance.

Our world is changing, and RB has shown that we have no intention 
of standing still. We continue to sharpen our portfolio focus and ensure  
we are organised in a way that allows us to be even faster and more 
customer centric.

Betterbusiness
Our partnership with Save the Children has taken steps towards realising 
our ambition to stop diarrhoea being a top five killer of children. Our 
campaign, ‘Save a Child Every Minute’, aims to reduce the nearly 550,000 
children who die each year from what is a 100% preventable disease. RB 
has the expertise and the capacity to galvanise our partners, customers 
and employees to effect real change. To this end, we have launched 
programmes in Nigeria and Pakistan, with India due to commence in early 
2015. A clear link to our business, this is an example of how we can live 
our values and build healthier communities.

We’ve reached 141m people through education and awareness 
programmes designed to improve health outcomes by making changes to 
their behaviour – a great start towards our goal of reaching 200m by 2020. 

We aim to reduce our carbon and water impact by 1/3 by 2020. Since 
2012, our carbon and water impact footprints have reduced by 3% 
and 2% per dose.

We’re also embedding sustainability into the way we innovate. This year 
all innovations in our pipeline have been assessed to determine their 
sustainability performance and 50% of our pipeline is more sustainable. 
4.7% of our total net revenue (Q1–Q3) was from more sustainable 
innovations – a solid step towards our goal for 1/3 total net revenue to be 
from more sustainable products by 2020, but we’ve still got work to do.

We continue to drive down our impacts from manufacturing too. This 
year we were pleased to announce that all of our manufacturing sites in 
ENA and LATAM are now sending zero hazardous and non-hazardous 
manufacturing waste to landfill.

RB’s overall performance has been recognised by our inclusion in the 
Dow Jones Sustainability World Index, FTSE4Good Index and CDP Climate 
Disclosure Leadership Index. We have also been shortlisted for, and 
received, a number of sustainability awards. More information is available  
in our sustainability report, available April 2015.

Conclusion
2014 has been a year of progress. Three years ago, I unveiled RB’s 
new strategy to focus on health, hygiene and home. Our continued 
outperformance demonstrates that it was the right strategy and that it is 
working. Today I am more convinced than ever that we are on the right 
path to move the Company forward. Despite slower global growth and 
economic uncertainty in many regions, I believe we are doing the right 
things for customers, for Shareholders, and for all our stakeholders. We 
can all remain excited about the many opportunities ahead.

rAkeSh kAPoor / Chief Executive Officer

11

RB Annual Report and Financial Statements 2014Strategic Report 
Geographical Performance Review

Focus on Powermarkets  

Growth was balanced  
across our markets

Our developed market area of ENA delivered like-for-like growth  
of +2%, a strong performance where market growth remains weak.  
Our emerging market areas (LAPAC and RUMEA) delivered +7%  
like-for-like growth in slowing market conditions.

In May 2014 we acquired the K-Y brand from Johnson & Johnson in 
most major markets, which will improve our presence in the sexual 
wellbeing category, particularly in the US, Canada and Brazil where we 
were underrepresented. At the other end of the portfolio, we licensed out 
our Footwear division, and have separated the Russian Medcom hospital 
business from the consumer business. We are currently reviewing how to 
best realise value from this non-core part of our portfolio. 

ENA

North America
Central Europe
Northern Europe
Southern Europe
Western Europe

Another solid year for ENA

In Europe all regions experienced growth, with particularly strong 
performances from the UK behind a successful launch of our new Vanish 
Gold, and strong consumer health brand performances. Germany had 
a strong year, and Italy and Spain returned to growth after a prolonged 
period of decline. Scholl Velvet Express Pedi has shown sustained success in 
most European markets, with additional strong performances from Durex, 
Gaviscon, Dettol and Vanish. 

North America experienced a mixed performance, delivering a flat  
result versus the prior year on a like-for-like basis. The rollout of our new 
Velvet Express Pedi, launched under the new brand name, Amope, has 
had a strong sell in and seen encouraging early consumer uptake. Lysol 
experienced a strong performance after a slow start on the back of tough 
comparatives. Mucinex impacted growth with tough comparatives and the 
re-entry of private label products toward the end of the year. 

The K-Y acquisition has been successfully integrated in most markets with 
the exception of the UK which is still undergoing regulatory review. 

In aggregate Europe and North America are benefiting from a combined 
organisation that enables greater speed and scale to our initiatives. 
These, combined with positive mix, media efficiencies and short-term cost 
containment initiatives, have driven strong adjusted operating margin 
expansion of +270bps to 28.2%.

Net revenue

Like-for-like growth

£4,940m

+2%

12

RB Annual Report and Financial Statements 2014Strategic ReportRUMEA

Russia & CIS Middle East,  
North Africa & Turkey
Sub-Saharan Africa

Net revenue

Like-for-like growth

£1,239m

+11%

LAPAC

North Asia
South East Asia
Australia & New  
Zealand Latin  
America

Operational changes in RUMEA 
gained traction

South Africa and Turkey experienced strong double-digit growth from 
improved in-market execution and a low comparator base. Russia had 
an extremely strong year, with higher focus on penetration improvement 
programmes, in-store execution and pricing. In Q4 in Russia we brought 
forward price increases, resulting in high trade sell-in and consumer loyalty 
in inflationary conditions.

On a category basis, growth was broad based across Health, Hygiene and 
Home with very strong performances from all Health Powerbrands, Dettol, 
Finish, Veet, Air Wick and Calgon. 

Adjusted operating profit was £247m, a -50bps decline in the adjusted 
operating margin to 19.9%. This was principally due to negative 
transactional foreign exchange impacting gross margins. 

The volatility in several of RUMEA’s markets is likely to remain in the near 
term. In particular the outlook for Russia remains uncertain given current 
geopolitical and currency issues. However, we remain confident that our 
focus and strategy to drive the penetration of our brands will continue to 
drive long-term growth and outperformance.

Consumer health led growth in LAPAC

Consumer health brands performed well with the successful rollout of 
Scholl Express Pedi in a number of markets, and successful integration 
of the Bristol-Myers Squibb (BMS) brands. Dettol was a large contributor 
to growth but at a slower rate from previous years reflecting the slowing 
underlying markets. Within Home, Vanish continued to perform strongly 
behind innovations – in particular our Vanish Super Bar and further rollout 
of the Vanish Tip Exchange programme.

The K-Y acquisition has been successfully integrated in most markets with 
the exception of New Zealand which is still undergoing regulatory review. 

Adjusted operating profit was £462m, -4% versus prior year (+9% at 
constant exchange rates). Adjusted operating margin was +50bps higher  
at 19.7%. 

Net revenue

Like-for-like growth

£2,341m

+5%

13

RB Annual Report and Financial Statements 2014Strategic ReportCategory Performance Review

Focus on Powerbrands  

Health and Hygiene led our growth  
as we invest in consumer led science 
based innovations.

Scholl, Durex, Dettol, Lysol and Vanish performed particularly well  
in 2014. The Group continued to improve its focus on its core business,  
with a strategic acquisition and further brand rationalisation throughout  
the year. By the end of 2014, Health, Hygiene and Home made up 92%  
of our total business, versus 80% in 2011.

The right portfolio strategy

Other 20%

80%

R
N

l

a
t
o
T

8%
92%

Health
Hygiene
Home

2011

2014

Health

Powerbrands

Net revenue

Like-for-like growth

£2,701m

+8%

Growth was broad based

Scholl performed strongly in 2014, driven by the success of our new Velvet 
Express Pedi innovation, which was launched in a number of new markets 
during the year.

Durex performed well, with condom sales driven by our new Real Feel 
polyisoprene condom, lubricants behind our recently launched “Embrace” 
pleasure gels and our new range of pleasure toys. The lubricants segment 
has also been boosted by our acquisition of K-Y during the year. 

Gaviscon also performed well, driven by Double Action and new liquid 
sachet formats. Mucinex was negatively impacted by weak category 
growth off a strong comparative and private label presence in some 
cough and congestion lines. MegaRed was launched during the first half 
in 20 countries throughout Europe. Given the long-term and preventative 
nature of the brand proposition, we continue to expect that it will take 
time to fully establish the brand in new markets. In the US, MegaRed has 
outperformed weak market conditions.

Preview of 2015 initiatives 
•	 Nurofen Express, targeting muscle inflammation 
•	 Scholl Velvet Smooth Express Pedi with Diamond Crystals 
•	 Scholl GelActiv insoles 
•	 Durex Invisible extra thin condom 
•	 Optrex ActiMist 2in1
•	 MegaRed Super Heart™
•	 Gaviscon Double Action roll out to DVM

14

RB Annual Report and Financial Statements 2014Strategic Report 
 
Hygiene

Powerbrands

Net revenue

Like-for-like growth

£3,627m

+3%

Home

Powerbrands

Net revenue

Like-for-like growth

£1,810m

+1%

Growth was led by the Dettol  
/ Lysol / Sagrotan franchise

New initiatives like the Power and Pure Tipp Topp innovation, launched in 
Germany, and market penetration programmes such as “Benaga Swachh” 
Clean India campaign led growth in Hygiene.

Veet had a strong year led by our Naturals range, which has been 
particularly successful in India and Turkey.

Preview of 2015 initiatives 
•	 Finish Shine and Protect
•	 Dettol proFresh body wash
•	 Dettol Body Wash and Bar Soap
•	 Veet Spawax
•	 Mortein Active Paper

Growth was driven by Vanish

Growth was driven by a strong performance in Vanish behind the success of 
our new Vanish Gold in the UK, the premium stain removal line. Our Vanish 
Super Bar, designed for emerging markets, performed particularly well 
in Brazil and we have seen further penetration gains across a number of 
markets on the back of our ‘Vanish Tip Exchange’ penetration programme. 
In our fragrance category, Air Wick has a strong pipeline for 2015 and we 
are particularly excited about the upcoming launch of our new Air Wick Life 
Scents range.

Preview of 2015 initiatives 
•	 Air Wick Life Scents
•	 Rollout of Vanish Gold
•	 Vanish Gold for Whites

Food
Growth has been driven by strong performance from both French’s 
Fried Onions and Frank’s RedHot. Increased distribution in international 
markets also contributed to good growth outside the US.

Portfolio
Net revenue was £382m, with a like-for-like decline of –5%.  
With the licensing out of the Scholl Footwear brand and the  
Medcom Hospital business now excluded from the like-for-like  
results of this category, Portfolio Brands predominantly comprises 
laundry detergents and fabric softeners.

15

RB Annual Report and Financial Statements 2014Strategic ReportIndivior PLC

Realising value from 
RB Pharmaceuticals (RBP)

Following the strategic review announced  
in October 2013, RBP was demerged on 
23 December 2014 and listed on the 
London Stock Exchange as Indivior PLC.

Prior to demerger, Indivior PLC was managed as RBP, an independent, 
global, specialty pharmaceutical business, with its own management team 
focused solely on addiction treatment and the co-morbidities of addiction. 
It was the Board’s view that a stand-alone business will be best placed 
to create value for Shareholders as it manages the challenges and seizes 
the opportunities within the field of addiction. We also believed that 
Indivior PLC would be a more attractive partner for business development 
opportunities as a stand-alone and separately managed entity. 

Similarly, we believed RB Shareholders would benefit from the single- 
minded focus of top management on its core businesses in the Health, 
Hygiene and Home sectors. 

Adjusted net income attributable to RBP in 2014 was £278m, a decrease of 
–20% (–16% at constant exchange rates). This was driven by a net revenue 
decline of –8% at constant rates with strong volume market growth in 
the US offset by some share decline and pricing. Operating margins were 
54.5%1, a decline of –640bps1 due primarily to the decline in net revenue, 
and continued investment in both the pipeline and the clinical sales force. 
Additionally, a gain on demerger of £1,282m has been recognised. 

1   2013 adjusted operating profit has been restated to exclude the allocation of RB central 

costs of £45m.

Increase in  
shareholder return  
since demerger1 

15%

 RB share price (GBP)

5,900

5,700

5,500

5,300

5,100

4,900

Dec 14

Jan 15

Feb 15

 Indivior share price (GBP)

1  As at 23 February 2015.

180

170

160

150

140

130

120

110

16

Dec 14

Jan 15

Feb 15

RB

FTSE
100

Indivior

FTSE
250

RB Annual Report and Financial Statements 2014Strategic ReportProject Supercharge

Agile and efficient

 Creating a simpler,  
  more agile organisation

CONSUMER

CUSTOMER

CreATe

SCAle

ACTiVATe

Simpler, more agile organisation
In a fast moving consumer goods (FMCG) industry, being fast matters. 
However, over time organisations become bigger and can become more 
complex and slower. If this happens, decision making slows down and 
speed of execution slows down.

The RB way is to take the issue head on and simplify the business.  
We do this by focusing on the two things that really matter:

Activate
Following this new organisational structure, we will have a business that  
can create better ideas and an organisation that can make these ideas 
bigger. We also need an organisation that can activate these ideas faster. 
Activate is something that we need to do in store and with excellence.

We are also taking the important step of creating a global customer 
supply services organisation which will focus on optimising our “physical” 
relationship with customers – logistical arrangements, service levels, the 
“nitty gritty” of working with customers to service consumers better. We 
are creating a simpler organisation, connected by a common purpose 
for delivering innovative solutions for healthier lives and happier homes, 
keeping the consumer and customer at the centre of everything we do. 

The principle of our organisation under Project Supercharge is “As global as 
possible, as local as needed”.

 Reducing cost and  
  driving efficiencies

1)  The consumer: We keep the consumer at the centre of what we do.  
At RB, our mindset is one of market penetration: how do we bring  
new consumers to our category and to our brands?

2)  The customer: We then focus on the retail customer, because our 

strategy only becomes real in the store, physical or digital. 

COST CATEGORIES

15

RB 
today

£100m – £150m 
annualised savings

RB 
tomorrow

We focus our thinking from consumer to store, and also on working  
back from the store, and deciding what we should focus on from  
the retail customer’s perspective. 

Create
We are an innovative company and every day across RB our people are 
generating hundreds of ideas. As a result of this, we have a huge pipeline, 
with many people working on many different projects. The challenge that 
we are giving to the business under Project Supercharge is how we dedicate 
even more time and resources on the blockbuster ideas that can create real 
value for our consumers, and therefore for our Shareholders. We are going 
to be even more disciplined in how many projects we work on, and cut out 
the waste in every step of the chain.

Scale
How can we scale our innovations and make them bigger? The answer is 
by making them as global as possible. By evolving our organisation to one 
that creates a global launch package that can be taken everywhere, we 
minimise the need for reworking, and avoid inconsistency. This means that 
innovation can be scaled faster.

To enable RB to scale its ideas, its initiatives, to avoid duplication, rework, 
and waste, we have identified an opportunity to evolve our organisational 
structure. In a similar way to the approach we took when we created ENA, 
to cover our developing markets, we are now creating a unified Developing 
Markets organisation, from our LAPAC and RUMEA regions. In this process, 
we will also re-align our consumer clusters and locate them where experience 
has shown that they fit better. ANZ, Russia/CIS and Israel will be moved to 
align with other developed markets within ENA.

Costs and efficiencies
In mid-2014 we intensified our work on our cost levels, when it became 
clear that the headwinds from slowing markets and adverse foreign 
exchange were impacting our earnings model. 

The “conventional wisdom” is that RB is a lean company, and there are 
no material cost areas that can be reduced. This is both true and false. As 
part of Project Supercharge, we have undertaken a significant exercise to 
identify areas of expenditure where we have the opportunity to improve 
efficiency. This exercise has confirmed that RB is efficient in a large number 
of areas – staffing, direct product spend, capital spend – which drives our 
high-in-class margins.

It has also identified a number of areas in indirect spend where we have 
substantial opportunities for improvement. Further opportunities to keep 
optimising our manufacturing network are also available. 

As part of Project Supercharge, we aim to deliver annualised cost savings 
of £100m–£150m. We expect to achieve the full annualised savings goal in 
2017. The costs of the Supercharge project are approximately £200m which 
we expect to incur over the next three years.

By driving a simpler, more agile organisation and by supercharging 
our earnings model, we believe we can set RB up for growth and 
outperformance in the future.

17

RB Annual Report and Financial Statements 2014Strategic Report 
 
 
 
People and Culture 

Taking ownership

Unique 
culture

We take great pride in our  
people and our culture. 

Gender diversity
The percentages of female members in the Group’s director, senior manager 
and all employee populations at 31 December 2014 were 17%, 19% and 
42% respectively. The Group has designated the members of its Top40 
and Top400 populations as RB’s ‘senior managers’ for the purposes of the 
gender split disclosure required by The Companies Act 2006. Of senior 
managers, 365 were male and 86 female, and 21,255 of all employees 
were male and 15,089 female. There is a variance in total employee 
numbers from those reported in note 5 on page 86 in respect of seasonal 
labour which varies significantly during the year and for which gender 
identifiers are not recorded.

It is the combination of great talent, diverse experiences around the world, 
in an environment that positively rewards and reinforces success that 
generates a culture which differentiates us from the competition.

in different market situations and cultures. Career paths are designed to 
provide the right balance of operational and strategic experiences, and 
developing and mature market experiences. Our people are highly mobile, 
thrive in taking on tough challenges, and have a winning mentality. 

Stretching performance based rewards
Our reward system is designed to attract and inspire the high achievement 
talent base which we seek. Competitive base salaries are augmented by 
significant opportunities for short and long-term incentives, which are 
set to deliver outstanding overall rewards when the Company or unit has 
outperformed. Measures are simple, unambiguous and concrete. Average 
performance results in low bonus pay-outs. Top performance results in 
excellent rewards. We believe this unique approach to rewards ensures the 
right people are attracted to RB.

Achievement focused environment
We are right for those people who think big but then focus on doing rather 
than deliberating. We look for people who want to make their mark and 
change the game for themselves and our consumers. 

Our trademark is to attract great people, give them a career packed 
with a truly global set of challenges and experiences, inspire them with 
stretching performance based rewards and nurture an achievement 
focused environment where winning is critical.

We don’t care about hierarchy. Ideas are valued and we promote lively 
discussion to establish the best path forward but once decided the collective 
spirit ensures everyone gets behind the decision. Learning from experience 
and each other is key and this is complemented with focused skills training. 

A globally experienced leadership
It is no accident that our Executive Committee (EC) is made up of seven 
different nationalities, and the EC members who are leaders of our Areas 
and Categories have all experienced assignments in four or more countries 
during their RB career. Indeed, it is our way of life to develop leaders 
through a series of challenging and different international experiences 
across the spectrum from the most strategic to the most operational roles. 
We are confident that those who consistently succeed in these challenges 
become well rounded global leaders of distinction.

diverse global experiences
Our Top400 executives are comprised of 47 nationalities and 69% of our 
Group’s General Manager, Marketing and Sales leaders are working outside 
of their country of origin in assignments designed to develop their abilities 

We know that having the right strategy is not enough. Our strategy 
becomes real when it is executed with excellence, this is why our culture 
is central to our outperformance. We live our values of Achievement, 
Ownership, Entrepreneurship and Partnership. We encourage people to 
take ownership of their businesses and behave like Shareholders. Our 
compensation approach and industry leading share ownership requirement 
encourages our people to think, behave and act as Shareholders and treat 
the Company as their own.

The collective success
The combination of great mobile talent, distinctive rewards and an 
open fast paced environment has enabled RB to consistently deliver 
market beating results. We believe our people and culture are the critical 
components for enabling this success.

The right values

  Achievement
We don’t just aim  
high, we strive for  
outperformance.

  Entrepreneurship
Daring to be  
different, taking  
calculated risks.

  Ownership
Treat the  
Company as if it  
were your own.

  Partnership
Leveraging  
relationships for  
outperformance.

Share ownership requirement  
for top management

£169.8m1

Nationalities  
in “Top400” management

1  As at 31 December 2014.

47

18

RB Annual Report and Financial Statements 2014Strategic Report 
 
Sustainability Framework

Summary progress
Since 2013, we have reached:

•	 70m people through hygiene education and  

sanitation programmes

•	 70m people with sexual health messaging
•	 >1m people with malaria/dengue prevention  

education programmes

of goal to reach 200m achieved

70%
141m

people reached since 20131

1  Total has been rounded down to account for 

possible double counting.

In 2014, we launched ‘Save a Child Every Minute’  
pilot programmes in Pakistan and Nigeria.

 On plan

Summary progress
•	 £325m NR is from more sustainable products2  

(4.7% Total NR) for Q1-Q3 2014

•	 3% reduction in carbon footprint per dose since 2012
•	 2% reduction in water impact per dose since 2012
•	 Traceability to refinery for 100% of our palm volumes  

(excluding surfactants)

50%

of our pipeline projects are more 
sustainable3

£325m

NR is from more sustainable products3

2  As defined in our Sustainability Innovation Calculator. See our  

2014 Sustainability Report.

3  Q1 to Q3 2014.

 Priority for 2015

Summary progress
Since 2012, we have seen a good progress towards 
achieving our 2020 goals: 

•	 13% reduction in lost work day accident rate
•	 8% reduction in greenhouse gas (GHG) emissions per 

unit of production

•	 13% reduction in energy, 25% reduction in water use 
and 7% reduction in waste, all per unit of production
•	 Net zero emissions from manufacturing from planting 

over 1.2 million trees

•	 100% of third party manufacturers included in RB’s 

social compliance programme

74%

factories sending zero waste to  
landfill (including hazardous and 
non-hazardous manufacturing waste)4

Since 2012 we have gone from four to 35 
sites achieving zero waste to landfill.

4  As at 31 December 2014.

 On plan

Healthier 
communities

2020 goals

Reach over

200m

people to improve their  
health and hygiene

Better design

2020 goals

1/3of NR from more sustainable products 

and 1/3 less carbon footprint  
and water impact per dose

Better production

2020 goals

100%

Safety, environmental and  
social targets to be achieved

GHG emissions

1

2

Total

The Group’s GHG emissions in tonnes of carbon dioxide from 1 January 2014 to 31 December 2014  
are made up of: 
1.  Combustion of fuel and operation of facilities (Scope 1): 86,076 (2013: 88,939) tCO2e5.
2.   Electricity, heat, steam and cooling purchased for own use (Scope 2): 217,722  

(2013: 213,956) tCO2e5.

Total Scope 1 and Scope 2 emissions were 303,798 tCO2e (2013: 302,895)5.
The Group’s intensity measurement for the same period was 0.0406 (2013: 0.0424) tCO2e5  
per unit of production (tCO2e per 1000 CU).

86,076

217,722

303,798

5   Data includes all GHG emissions from operations covered by the Group Financial Statements for which we have operational control. In the case of acquisitions of businesses, 

the emissions are included in the first full calendar year of RB ownership. CO2e emissions were calculated using internationally recognised methodologies from the WRI/WBCSD 
Greenhouse Gas Protocol and International Energy Authority (IEA).

19

RB Annual Report and Financial Statements 2014Strategic Report 
Financial Review 

Solid growth & 
strong margin expansion  

In slower market conditions, RB once again 
delivered solid top line growth combined 
with strong margin expansion. Importantly, 
our earnings model remains ‘virtuous’. 

Total net revenue was £8,836m, an increase 
of +4% at constant exchange rates on both 
a like-for-like and total basis. 

Basis of preparation: The financial information is prepared in accordance 
with IFRSs as endorsed by the EU and IFRSs as issued by the International 
Accounting Standards Board, with applicable parts of the Companies Act 
2006 and with the accounting policies set out in note 1 on pages 76 to 80.

Prior year restatements: Prior year comparatives have been restated  
for the treatment of RBP or Indivior PLC as a discontinued operation.

net revenue: Continuing net revenue was £8,836m (2013: £9,266m).

net finance expense: Net finance expense was £38m (2013: £31m).

Tax: The continuing effective tax rate is 22% (2013: 24%). The continuing 
adjusted tax rate is 22% (2013: 23%).

discontinued operations: On 23 December RB demerged its 
pharmaceuticals business and the newly formed company, Indivior PLC, 
was admitted to the London Stock Exchange on 23 December 2014. 
On demerger, a gain of £1,282m was recognised on distribution of this 
business to the existing RB Shareholders. Adjusted net profit after tax for  
RB Pharmaceuticals for the period to 22 December 2014 was £278m  
(2013: £348m), excluding the gain on distribution. 

net working capital: Net working capital (inventories, trade and other 
receivables and trade and other payables) was minus £831m, (31 December 
2013: minus £863m). 

Cash flow: Cash generated from operations was £2,324m (2013: 
£2,167m) and net cash generated from operating activities was £2,099m 
(2013: £2,121m). Net interest paid was £32m (2013: £24m) and tax 
payments were £416m (2013: £468m). Capital expenditure was £184m 
(2013: £224m). Acquisition of businesses of £340m related to expenditure 
on acquisitions and proceeds from disposals (2013: £418m).

net debt: Net debt at the end of the year was £1,543m (2013: £2,096m). 
This reflected strong free cash flow generation, net debt of £272m 
demerged with Indivior PLC, offset by the payment of two dividends 
totalling £988m and net cash outflow from acquisitions and disposals 
of £340m. The Group regularly reviews its banking arrangements and 
currently has adequate facilities available to it. The Group issued two bonds 
in September 2013.

exceptional items: A pre-tax exceptional charge of £21m has been 
incurred during the year; in respect of net restructuring costs and a one-
off gain on the sale of fixed assets, in relation to the new organisation; 
acquisitions and associated integration costs. These costs are in line with 
previously communicated guidance.

Our like-for-like growth was led by Health and Hygiene, as we continue 
to focus on, and invest more in, these categories delivering consumer-led 
and science-based innovations, brand extensions and geographic rollouts. 
Scholl, Durex, Dettol, Lysol and Vanish performed particularly well in 2014. 

From a geographic perspective, growth was broad based. Our developed 
market area of ENA delivered like-for-like growth of +2%, a strong 
performance where market growth remains weak. Our emerging market 
areas (LAPAC and RUMEA) delivered +7% like-for-like growth in slowing 
market conditions. 

Operating profit as reported was £2,164m, +15% versus 2013 (+25% 
constant). On an adjusted basis, operating profit was ahead +2% (+11% 
constant). The adjusted operating margin increased by 160bps to 24.7%, 
driven by strong gross margin expansion and short-term containment 
initiatives on fixed costs.

Throughout the Annual Report, the following terms are used to describe 
RB’s financial performance. These terms are defined below:

•	 like-for-like growth on net revenue excludes the impact 
of changes in exchange rates, acquisitions, disposals and 
discontinuations. 

•	 Constant exchange rate adjusts the comparative to exclude 

movements in exchange rates that impact actual reported results on 
consolidation.

•	 Actual exchange rates show the statutory performance and 

position of the Group, which consolidates the results of foreign 
currency transactions at year-end closing rates (balance sheet) or 
annual average rates (income statement).

•	 Bei represents our Brand Equity Investment and is the marketing 
support designed to capture the voice, mind, and heart of our 
consumers.

•	 Core business represents the ENA (Europe and North America), 

RUMEA (Russia, Middle East and Africa) and LAPAC (Latin America 
and Asia Pacific) geographic Areas. This excludes RB Pharmaceuticals 
and Food.

•	 Total business includes the results from RB Pharmaceuticals (up to 

the point of demerger) and Food.

•	 Adjusted results exclude Exceptional Items, defined as material, 

non-recurring expenses or income.

20

RB Annual Report and Financial Statements 2014Strategic ReportCase study
Building consumer  
health capabilities

RB acknowledges that the changing landscape of health is to 
recognise the importance of promoting health and wellness: treating 
the consumer as well as the patient. RB builds brands that are safe, 
effective and gain consumer trust to promote healthy living as well as 
deliver fast relief. 

That is why RB is working with leading academics, physicians and  
other health care professionals to build capabilities and deliver health 
education campaigns which highlight healthy living as the front line 
of health care. Our work with key opinion leaders plays an important 
role in gaining scientific expertise, an essential component to the 
continued improvement health outcomes. We work closely with a 
number of external advisory boards: GRIP (Global Respiratory Infection 
Partnership) and the Global Hygiene Council to help reduce the rate of 
infection and promote health and wellness. GRIP, a group of healthcare 
professionals, looks at the specific problem of antibiotic misuse while 
the Global Hygiene Council was established to provide consumers with 
guidance on trends and latest developments in hygiene. 

Our commitment to building expertise with health care professionals 
underscores the importance we place on ensuring our consumer health 
portfolio has both consumer insights and medical rigor that consumers 
can trust.

Balance sheet: At the end of 2014, the Group had total equity of 
£6,834m (2013: £6,336m), an increase of +8%. Net debt was £1,543m 
(2013: £2,096m) and total capital employed in the business was £8,377m 
(2013: £8,432m).

This finances non-current assets of £12,336m (2013: £12,248m), of which 
£757m (2013: £761m) is property, plant and equipment, the remainder 
being goodwill, other intangible assets, deferred tax, available for sale 
financial assets, retirement benefit surplus and other receivables. The Group 
has current provisions of £317m (2013: £215m) and long-term liabilities 
other than borrowings of £2,737m (2013: £2,554m).

The Group’s financial ratios remain strong. Return on Shareholders’ funds 
(net income divided by total Shareholders’ funds) was 47.2% on a reported 
basis and 28.7% on an adjusted basis (2013: 27.5% on a reported basis 
and 31.1% on an adjusted basis).

dividends: The Board of Directors recommends a final dividend of 79p 
(2013: 77p), to give a full year dividend of 139p (2013: 137p), an overall 
increase of +1%. The dividend, if approved by Shareholders at the AGM 
on 7 May 2015, will be paid on 29 May 2015 to Shareholders on the 
register at the record date of 17 April 2015. The ex-dividend date is 16 
April 2015 and the last date for election for the share alternative to the 
dividend is 7 May 2015. The final dividend will be accrued once approved 
by Shareholders.

Capital returns policy: RB has consistently communicated its intention to 
use its strong cash flow for the benefit of Shareholders. Our priority remains 
to reinvest our financial resources back into the business, including through 
value-adding acquisitions. Through continued strong cash generation the 
Group has reached a net debt level of approximately £1.5bn. It is not 
possible to be definitive on future needs, but we consider that this provides 
the Group with appropriate liquidity. 

We intend to continue our current policy of paying an ordinary dividend 
equivalent to around 50% of adjusted net income. In addition, we plan 
to supplement the current share buyback policy which broadly neutralises 
incentive plan share issuance (c. £300m p.a.) with an additional up to 
£500m share buyback programme in 2015.

Contingent liabilities: The Group is involved in a number of investigations 
by government authorities and has made provisions for such investigations, 
where appropriate. Where it is too early to determine the likely outcome of 
these matters, or to make a reliable estimate, the Directors have made no 
provision for such potential liabilities.

The Group from time to time is involved in discussions in relation to 
ongoing tax matters in a number of jurisdictions around the world. 
Where appropriate, the Directors make provisions based on their 
assessment of each case. 

21

RB Annual Report and Financial Statements 2014Strategic Report 
 
Targets and KPIs 

2015 targets  

Outlook
We have achieved a lot in the past three years, but there is more to do. 
Project Supercharge will make RB a leaner, faster and more coordinated 
business. It will also drive cost savings that will enable us to deliver 
sustainable earnings growth as we enter the second half of the decade. 

Case study
Durex – Earth Hour –  
“Turn off to turn on”

Our strong margin expansion in 2014 provided a step up in operating 
margin, which Project Supercharge should make sustainable. 

For Earth Hour in March 2014, Durex spoke directly to lovers to ask  
them to ‘turn off to turn on’. The campaign addressed one of the 
biggest problems in modern relationships; technology.

In 2015, we continue to expect tough market conditions. Therefore, we 
are targeting like-for-like net revenue growth of +4%, which is broadly 
similar to 2014 (at constant exchange rates), and moderate to “nice” 
operating margin expansion in 2015 (adjusted to exclude the impact of 
exceptional items).

The hour of darkness was the ideal time to call on couples to escape 
the screen and have some fun in the dark. Durex showed couples just 
how much their obsessions with gadgets and gizmos are leaving them 
totally disconnected from each other. After all, how can couples truly 
connect when their Facebook friends are allowed in the bedroom? 

Targets

Net revenue1

Operating margin

+4%

Moderate  
to “nice”  
expansion2

1  On a like-for-like basis.
2  Adjusted to exclude the impact of exceptional items.

The campaign saw over 347m consumer engagements and the launch 
video was viewed 84.9m times in 56 countries. We introduced a new 
artist to the world – and even released a single. 

   Number of times the  

campaign launch video 
was viewed 

 84.9m

  RB’s biggest global digital campaign

22

RB Annual Report and Financial Statements 2014Strategic Report 
2020 KPIs

Total NR growth

200bps 

per annum above-market growth

Operating margin expansion

Moderate 

margin expansion

2014 performance against KPIs

2014 performance against KPIs

+4%

200bps above market 

+160bps

Other medium-term KPIs

80%

of Total NR from Health  
and Hygiene by 2020

40%

of Total NR from  
DVM by 2020

  2014

  2020

  2014

  2020

23

RB Annual Report and Financial Statements 2014Strategic Report 
 
Strategic Risks 

Our framework  
for risk management  

The following table provides a summary 
review of the strategic risks and 
uncertainties that could affect the Group, 
as identified by management. RB operates 
a major risk assessment process to 
identify, assess, control, mitigate and 
review those risks it considers to be most 
significant to the successful execution of 
our strategy. 

The most senior managers of our business dedicate time each year 
in a facilitated discussion with the Group risk team to consider the 
risk environment for their particular functional or geographic area of 
responsibility and how their emerging or known risks could impact on the 
achievement of the Group’s strategic objectives. Similar sessions are held 
with the Group’s external advisors. The key content from these sessions 
is then synthesised into the Group’s ‘Top Ten’ risks, with each risk having 
an Executive Committee (EC) owner, who is accountable for executing 
the current control strategy and for compiling and executing a plan of 
mitigating actions to properly manage the Group’s exposure to that risk. 
Progress is reviewed periodically and the full output from the major risk 
assessment process is formally submitted annually by the EC to the Board 
for its consideration and endorsement. Through the course of each year, 
the EC and Board agendas address all of the top risks through specific 
‘deep dives’ to ensure proper focus and progress with mitigation. 

The Group’s activities also expose it to a number of other risks which, 
while also actively managed, may still adversely impact the business and its 
financials. A more detailed consideration of the full range of risks faced by 
the Group appears on pages 126 to 132 of this report.

‘Top Ten’ risks
1.  Health Regulatory Compliance
2.  Technology Failure
3.  Business Interruption
4.  Legal Non-Compliance
5.  Tax Legislation
6.  Loss of Key Management
7.  Brand Reputation
8.  Actives Upscheduling
9.  Developing Markets’ Slow-down
10. ‘Black Swan’ Event

exchange rate risk
A description of the exchange rate risk to the Group, and the means used 
to mitigate that risk, appears on page 127 (General Financial Risks of a 
Global Company) and on pages 127 to 128 (Currency Exchange).

24

RB Annual Report and Financial Statements 2014Strategic ReportMajor Risk

Description

Context

Mitigation

Health Regulatory 
Compliance

01   

Risk that non-compliance 
with regulations (e.g. licences, 
manufacturing, products and laws) 
results in significant financial losses 
arising from regulator-enforced 
factory closures, product recalls, 
delayed launches, penalties, etc.

Regulation is imposed in respect of, but not limited 
to, ingredients, manufacturing standards, labour 
standards, product safety and quality, marketing, 
packaging, labelling, storage, distribution, 
advertising, imports and exports, social and 
environmental responsibility and health and safety. 
These regulations can change and may become 
more stringent. Additionally we are required to 
obtain, maintain and update licences for such 
products. If we are found to be non-compliant 
with applicable laws and regulations, we could be 
subject to civil remedies such as fines, injunctions or 
product recalls, and/or criminal sanctions.

The Group has an ongoing 
Regulatory Excellence Programme, 
which continues to make good 
progress. RB employs senior 
regulatory and legal specialists 
at a Group, regional and local 
level who are responsible for 
setting policies and ensuring that 
all employees are aware of, and 
comply with, both Group policies 
and the laws and regulations 
relevant to their roles.

Technology  
Failure

02  

Business  
Interruption

03  

Risk that targets cannot be 
delivered due to technology failure 
or a lack of growth-enabling 
systems and infrastructure 
capabilities, leading to business 
disruption.

Failures or disruptions to our systems or the systems 
of third parties on whom we rely, due to any 
number of causes, particularly if prolonged, or, if 
any failure or disruption were to impact our backup 
or disaster recovery plans, could result in a loss of 
key data and/or affect our operations. Sub-optimal 
implementations of new systems could occur. Our 
computer systems, software and networks may be 
vulnerable to unauthorised access, computer viruses 
or other malicious code and other cyber threats that 
could have a security impact. All of these could be 
costly to remedy and we may be subject to litigation.

The Group is engaged in a rolling 
Enterprise Resource Planning 
(ERP) update programme. Disaster 
recovery plans are in place and 
are tested periodically. It also 
invests in security measures and 
anti-virus software to safeguard 
against this threat. Maintenance 
of current systems throughout the 
execution of the ERP programme 
implementation is an ongoing 
priority.

Risk that our business continuity 
plans, including monosourcing 
(materials and products) 
are inadequate and we face 
interruptions of our supply chain 
and disruptions in our production 
facilities, which could materially 
adversely affect our results of 
operations.

We may face risks to continuity of supply arising 
from certain specialised suppliers, both of raw 
materials and of third party manufactured items. 
Significant disruptions to our own, or our suppliers’ 
operations, may affect our ability to source raw 
materials and negatively impact our costs. Suppliers 
may fail to fulfil their contractual obligations. 
Replacing suppliers may require them to be qualified 
under industry, governmental or our own standards, 
which could require investment and may take time 
to resolve.

Suppliers of key raw and 
packaging materials, co-packers of 
finished product and the Group’s 
manufacturing facilities and key 
technologies are risk assessed for 
their potential impact on supply 
disruption for branded products. 
Business continuity plans are 
in place throughout the Group 
and major sites are routinely and 
independently assessed towards 
achievement of a highly protected 
site status.

The Group is proactive in 
addressing legal risks and 
responds to government 
authorities in a forthright and 
co-operative manner. A Group 
compliance function was formally 
established in 2013 and an 
expansion made to the mandatory 
annual online training undertaken 
by employees.

Legal Non-Compliance

04  

Risk that we are not fully compliant 
with UK and local laws including 
the UK Bribery Act, Competition 
laws and Data and Privacy 
Protection laws, resulting in 
damage to RB’s reputation and 
significant potential fines.

Failure to comply with applicable anti-trust and 
competition laws, rules and regulations in any 
jurisdiction may result in civil and/or criminal legal 
proceedings. We are subject to the UK Bribery 
Act 2010, the US Foreign Corrupt Practices Act of 
1977, as amended, and similar laws worldwide. 
Given our extensive international operations, we 
are exposed to significant risks, particularly with 
respect to parties not subject to our control such as 
agents and joint venture partners, and also through 
businesses we acquire. Any violation of applicable 
money laundering laws could also have a negative 
impact on us. 

25

RB Annual Report and Financial Statements 2014Strategic ReportStrategic Risks 

Major Risk

Tax  
Legislation

05   

Loss of Key 
Management

06  

Brand 
Reputation

07  

Actives  
Upscheduling

08  

Description

Context

Risk of significant unprovisioned 
cash outflows as a result of tax 
authority challenge to filed tax 
positions in key territories.

We are subject to tax laws and transfer pricing 
regulations in multiple jurisdictions, including those 
relating to the flow of funds between RB and its 
subsidiaries. Our effective tax rate in any given 
financial year reflects a variety of factors that may 
not be present in succeeding financial years, and 
may be affected by changes in the tax laws of the 
jurisdictions in which we operate.

Mitigation

The Group takes appropriate care 
in establishing new tax positions 
in support of organisational 
operating structures; we are 
proactive in responding to tax 
authorities. The Board considers 
that tax exposures are adequately 
provided for, whilst recognising 
that an element of risk will always 
remain.

Risk that RB cannot implement its 
strategies and meet objectives as a 
result of key management leaving 
the business who cannot be readily 
replaced by equally experienced/ 
qualified candidates.

The market for talent is intensely competitive and 
we could face challenges in sourcing qualified 
personnel. If we are unable to achieve our 
performance targets, our senior management 
would not be entitled to their variable pay, which 
may operate as a disincentive for them to continue 
their employment with us.

The Group structures its reward 
programme to attract and retain 
the best people. The formal 
succession planning process 
continues to evolve with plans 
being reviewed and updated 
regularly for key positions and 
individuals.

Risk of significant reputational 
impact as a result of systemic 
product quality issues resulting 
in undermining of consumer 
confidence in our brands, 
particularly in the growing Health 
Care portfolio. 

Various factors may adversely impact our 
reputation, including product quality
inconsistencies or contamination resulting in 
product recalls. Reputational risks may also arise 
from our third parties’ labour standards, health, 
safety and environmental standards, raw material 
sourcing, and ethical standards. We may also be 
the victim of product tampering or counterfeiting 
or grey imports. Any litigation, disputes on tax 
matters and pay structures may subject us to 
negative attention in the press, which can damage 
reputation.

The Group has a comprehensive 
set of policies, processes and 
systems to drive compliance with 
good manufacturing practice 
and monitor quality assurance, 
including an appropriately 
resourced global quality audit 
team.

Risk of upscheduling of active 
ingredients in Health Care to 
behind the counter or ‘Rx’ status.

We could be subject to regulatory investigations 
or potential enforcement actions that target active 
ingredients, an industry, a set of business practices 
or our specific operations. Regulatory authorities 
and consumer groups may request or conduct 
reviews of the use of certain of our ingredients, 
or ingredient legislation may change. These could 
result in a need to change our formulations which 
could be costly or may not be possible.

The Group monitors and works 
with health authorities and trade 
associations to properly influence 
the debate. An RB Governance 
Council was established during 
2014 to ensure we continue to 
manage Health Care product 
lifecycles in accordance with our 
established high standards.

26

RB Annual Report and Financial Statements 2014Strategic Report  
Major Risk

Description

Context

Mitigation

Developing Markets’ 
Slow-down

Risk of material impact on Group 
growth and profit of consumer-
led slowdown in key developing 
markets, exacerbated by increasing 
currency volatility.

09   

A variety of factors may adversely affect our results 
of operations and financial condition during periods 
of economic uncertainty or instability, social or 
labour unrest or political upheaval in the markets 
in which we operate. Such periods may also lead 
to government actions, such as imposition of 
martial law, trade restrictions, foreign ownership 
restrictions, capital, price or currency controls, 
nationalisation or expropriation of property or 
other resources, or changes in legal and regulatory 
requirements and taxation regimes.

The Group develops and 
implements locally robust risk 
mitigation programmes designed 
to generate cost savings and 
higher returns on investment. 
Both results and currency 
volatility are closely monitored. 
Partnerships are strengthened 
with distributors to better manage 
local risks.

‘Black Swan’  
Event

10  

An absolute worst case scenario 
with sufficient potential impact 
to risk the future of RB as a 
strong and independent business 
operating in its chosen markets.

Significant reputational impact as a result of a 
major issue resulting in multiple fatalities, possibly 
compounded by apparently negligent management 
behaviour; extreme adverse press coverage and 
viral social media linking the RB name to consumer 
brands, leads to a catastrophic share price fall, very 
significant loss of consumer confidence and inability 
to retain and recruit quality people.

Routine Risks

We are subject to a range of 
compliance and routine risks as 
part of everyday business.

In order to manage the more numerous and routine 
risks, the Group maintains a complete and robust 
governance framework.

A strong governance framework 
and operating model are applied 
to drive compliance, transparency 
and oversight. Robust Group 
policies are maintained and 
a programme of rolling 
independent audits operated to 
ensure their proper application. 
Comprehensive crisis management 
training programme and support 
tools are in place and routinely 
updated.

This consists of a full set 
of policies, processes and 
systems covering all aspects of 
compliance, with international 
and local laws as well as with 
the Group’s stated minimum 
control standards. Management 
provides primary assurance by 
driving risk compliance through 
their respective area, regional 
or functional responsibility. 
This is done through regular 
and detailed business reviews. 
Secondary assurance is provided 
independently through a 
combination of internal and 
external audit covering all aspects 
of the Group’s operations.

By order of the Board

WilliAm mordAn / Company Secretary
19 March 2015

27

RB Annual Report and Financial Statements 2014Strategic Report Our vision

A world where people are  
healthier and live better.

 Our purpose

To make a difference by giving  
people innovative solutions  
for healthier lives and  
happier homes.

Our 
categories

Our 
geographies

HEALTH

HYGIENE

16Powermarkets

HOME

28

RB Annual Report and Financial Statements 2014Our business model

Gross  
margin

A global force in 
health and hygiene

Net  
revenue

Unique 
culture

Fixed cost

BEI

Operating  
margin

29

RB Annual Report and Financial Statements 2014Chairman’s Statement on Corporate Governance

to complement the Board with a broad range of skills and diversity whilst 
ensuring that appointments were on merit and would bring added benefits 
to the Company and its stakeholders. The experience added to the Board 
includes global markets, digital, FMCG, pharmaceuticals and healthcare. 
Additional information on the process taken and details of the new additions 
to the Board are set out in the Nomination Committee Report on page 42. 

Ensuring the successful integration of our new Board members and 
facilitating operational continuity and a cohesive transition of Board and 
Board committee responsibilities will be a key focus for the Board during 
2015. For this reason, we have asked Ken Hydon and Judy Sprieser to 
remain on the Board for an additional year, to the Annual General Meeting 
in May 2016, and to continue to serve as the chairs of their respective 
committees, Audit and Remuneration. Ken and Judy’s experience and 
expertise will ensure that your Board continues to deliver the guidance, 
direction and oversight that you expect.

As part of the review of the Board’s effectiveness, the documents setting 
out the matters reserved for the Board and the delegations to the CEO, 
together with the terms of reference for the Board Committees, were 
reviewed to ensure they continue to reflect the spirit and emphasis of the 
Code and remain fit for purpose and relevant to how RB operates. 

AdriAn BellAmy / Chairman

“We continue to focus on strong 
corporate governance, as we see it as a 
necessary requirement for commercial 
success.”

effectiveness 
The 2014 evaluation of the Board’s performance was undertaken internally 
and built on the outcomes of the externally facilitated evaluation in 2013. 
The Board took proactive steps during 2014 to address recommended 
improvements on governance and Board succession matters. The 
performance evaluation for 2014 followed the same criteria and questions 
from 2013 to provide a fair comparison between years and to measure the 
input of new Board members. 

Introduction
Good corporate governance is a key element of our business success and 
remains a driver for the effective and prudent delivery of long-term success 
for the Group.

This year we again report against the UK Corporate Governance Code (the 
Code) issued by the Financial Reporting Council (FRC) in September 2012, 
which was applicable to the Company throughout the financial year. I am 
pleased to report that standards of compliance remain high and your 
Board continues to strive to mitigate the minimal areas of perceived 
non-compliance. 

leadership
The Board believes that conducting RB’s business in an ethical manner and 
safeguarding Shareholders’ investments through high corporate 
governance standards and business performance are fundamental to 
achieving RB’s vision and upholding its values. Good corporate governance 
is the starting point that enables the Board and executive management to 
entrepreneurially direct the Group to deliver effective and prudent 
long-term success that benefits our Shareholders and maintains the trust  
of all our stakeholders. 

As I shared in my statement to you last year, the Board has been particularly 
focused on strengthening and refreshing its composition. All Non-Executive 
Directors joined the Nomination Committee to ensure that each Director’s 
input into the selection process was comprehensive. 2014 was a year of 
significant change in our Non-Executive membership: in addition to 
Nicandro Durante who was appointed to the Board in December 2013, three 
additional members were appointed; Jaspal Bindra and Sue Shim in July 
2014 and Doug Tough in November 2014. A further three Non-Executive 
Directors, Mary Harris, Pam Kirby and Chris Sinclair were appointed in 
February 2015. As a Board, we have taken a considered and measured 
approach to ensure we recruit the right calibre of candidates. We sought  

In addition to new Board members, the Company welcomed two new 
members of the Executive Committee, building on its existing strength  
and experience. Darrell Stein joined from Marks & Spencer plc as SVP 
Information Systems following the departure of Gareth Hill, and Deborah 
Yates joined as SVP Human Resources in view of Simon Nash’s retirement. In 
addition, Roberto Funari assumed a new role, EVP, Category Development 
Organisation in view of Heather Allen’s expected departure. Additional 
information on RB’s succession planning activities at senior management 
levels can be found on page 18 of the Strategic Report. This disclosure 
includes the requirement under the Companies Act 2006 to report 
specifically on the gender split for the Board, senior managers and total 
employee numbers. 

The Company operates within a corporate diversity and inclusion policy 
framework adopted and reviewed by the Executive Committee. The Board 
continues to promote diversity in its broadest sense and to ensure that the 
Company’s Top40 executive roles, in particular, are open to fresh thinking 
and include personnel from different global backgrounds who bring new 
ideas to the table. The Company values its freedom to retain a group of 
people who, collectively, have the skills, experience and insight to 
implement the Company’s global vision and objectives and achieve 
long-term value growth.

FCA investigation
The Financial Conduct Authority (FCA) has fined RB £539,800 in relation 
to historic procedural lapses in the disclosure of executive share dealings. 
RB acknowledges the error and has already implemented measures to 
improve its internal processes that address the FCA’s concerns.

RB identified missing disclosures from historic share dealings and 
immediately notified the UKLA in late September 2012. RB distributed a 
corrective notice to the markets on 8 October 2012. RB works hard to 
maintain close and positive relationships with its regulators and we 
continue to have a strong relationship with the FCA. 

30

RB Annual Report and Financial Statements 2014Corporate Governance 
The disclosures relate to only a small number of share dealings in 2008 and 
2010, as well as automatic dividend reinvestments received in 2011 and 
2012. There is no suggestion that any individual intended to violate the 
Listing Rules or the Model Code. 

•	

I, as the Chairman, and Peter Harf, the Deputy Chairman and a 
Shareholder-nominated Director, have both served on the Board since 
1999 and will be offering ourselves for re-election at the 2015 AGM, 
together with the other Directors; 

Summary
The Board recognises that the objective of the Code is to facilitate 
management’s delivery of business success in a transparent and 
responsible manner. The Code does not impose a rigid set of rules and 
recognises that certain actions and behaviours do not automatically imply 
poor organisational governance. The Board has authorised the following 
areas of non-compliance, or where interpretation may lead to a perception 
of non-compliance, with certain areas of the Code and to further confirm 
that each Director’s independence of thought and actions was assured and 
all decisions were taken to promote the success of RB as a whole: 

•	 Ken Hydon and Judy Sprieser have both served on the Board since 

2003. Judy has served as Chair of the Remuneration Committee since 
2004 and Ken has served as Chair of the Audit Committee since 2006. 
Previously, Ken and Judy had announced their intent to step down from 
the Board at the Annual General Meeting in May 2015. As we added 
six new members to the Board in 2014 and 2015, we have asked Ken 
and Judy to remain on the Board and to chair their respective 
committees for an additional year, to help ensure a smooth transition of 
leadership responsibilities; and

•	 Under the Code, companies should put their external audit out to tender 
at least every ten years. The Audit Committee is conscious of the revised 
Competition & Markets Authority (‘CMA’) and EU requirements on audit 
tender and rotation. See page 46 for further details.

The Corporate Governance Report on pages 32 to 63 contains a summary 
of the Company’s governance arrangements and the regulatory assurances 
required under the Code. Except as explained above, the Company has 
complied with the Code throughout the year ended 31 December 2014.

AdriAn BellAmy /  Chairman
19 March 2015

Board focus areas in 2014
At each meeting, the Board considers reports from the Chief Executive Officer and the Chief Financial Officer on strategic and business developments 
and on the financial performance of the business and forecasts respectively. Other focus areas during the year are set out in the table below.

Strategy and planning
•	 The strategic review of RB Pharmaceuticals and successful demerger 

leadership
•	 Board composition and appointment of three new Non-Executive 

of the business as Indivior PLC – see page 16

Directors during 2014 and three in February 2015

•	 Various M&A activities including the acquisition of the K-Y brand 

from Johnson & Johnson – see page 114

•	 A £100m investment to develop a new world class R&D centre in Hull 
announced by the Chancellor of the Exchequer, George Osborne

•	 Performance relative to key competitors
•	 Group debt and funding arrangements
•	 Group budgets, forecasts and key performance targets including 

•	 Approved changes to the composition of the Executive Committee
•	 Company Secretary change
•	 Non-Executive Directors’ fees
•	 Employee engagement, development and succession planning

Financial results and statements
•	 Compliance with the enhanced reporting requirements for the Annual 

assumptions, scenarios and projections

Report

•	 R&D developments, new initiatives and potential collaborations

•	 Results and presentations to analysts

risk management and internal control
•	 RB’s principal risks, emerging risks and the Group’s risk register 
•	 The effectiveness of the Group’s compliance programme 
•	 RB’s vulnerability to, and protections against, the specifics of  

cyber crime
Internal controls

•	

Corporate governance
•	 Board evaluation and effectiveness
•	 Corporate responsibility, environment, health and safety
•	
Interactions with institutional investors
•	 Developments in corporate governance
•	 Legal and regulatory update

31

RB Annual Report and Financial Statements 2014Corporate GovernanceRB Board of Directors

Rakesh Kapoor 
CEO

Adrian Bellamy 
Chairman

Jaspal Bindra 
NED

Nicandro Durante 
NED

Peter Harf 
NED

indian

British

indian

Brazilian/italian

German

Mary Harris 

Adrian Hennah 

Ken Hydon 

Dr Pam Kirby 

André Lacroix 

NED

British

CFO

British

NED

British

NED

British

NED

French

Sue Shim 

NED

South korean

Nationality 
of origin

Committee 
membership

nomination 
Committee

Chair of nomination 
Committee
–
remuneration 
Committee

Audit Committee
–
nomination 
Committee

nomination 
Committee
–
remuneration 
Committee

nomination 
Committee

nomination 

Committee

none

Chair of Audit 

Committee

–

nomination Committee

nomination Committee Audit Committee

Audit Committee

–

–

nomination Committee

nomination Committee

Experience and 
length of tenure

Appointed a Non-
Executive Director in 
1999 and Non-Executive 
Chairman in May 2003. 
Adrian was formerly 
Chairman of The Body 
Shop International 
plc. Other previous 
directorships include The 
Gap Inc, Gucci Group NV 
and The Robert Mondavi 
Corporation.

Joined the Board 
in September 
2011 following his 
appointment as CEO of 
the Company. Rakesh 
joined RB in 1987 
and served in various 
regional and central 
marketing roles. He 
was appointed EVP 
Category Development 
in 2006 with 
responsibility for global 
category management, 
R&D, media, market 
research and strategic 
alliances.

Current external 
appointments

None.

Chairman of Williams-
Sonoma Inc.

Joined the Board of 
RB in December 2013. 
Following a career 
working in finance in 
Brazil, Nicandro joined 
British American Tobacco 
plc (‘BAT’) in 1981. He 
has had an extensive 
career with BAT working 
in the UK, Hong Kong 
and Brazil, including 
holding the positions 
of Regional Director for 
Africa and Middle East 
and COO before being 
appointed to his current 
role of CEO. Nicandro 
holds degrees in finance, 
economics and business 
administration.

Chief Executive Officer of 
BAT since March 2011.

Appointed to the Board 
as a Non-Executive 
Director on 1 July 2014. 
Jaspal joined Standard 
Chartered in 1998 and 
held senior positions 
in the company such 
as Global Head of 
Client Relationship 
for Wholesale Bank 
before appointment 
to his current position 
of Group Executive 
Director to the Board 
in January 2010. His 
earlier career was with 
UBS Investment Banking 
and Bank of America 
where he worked across 
Treasury Markets and 
Consumer Banking in 
India and Singapore. 
Jaspal is a qualified 
Chartered Accountant 
and Master of Business 
Administration (MBA).

Group Executive Director 
to the Board of Standard 
Chartered PLC. Jaspal 
also sits on the Board 
of Governors of XLRI 
Business School, is a 
member of the City of 
London Advisory Council 
for India and a Board 
Director of US-India 
Business Council.

Joined the Board as a 
Non-Executive Director 
in December 1999 and 
is the Deputy Chairman. 
He served as Chairman 
of the Remuneration 
Committee until June 
2004. Peter is a Senior 
Partner of JAB Holding 
Company s.a.r.l. (“JAB”), 
a privately held group 
focused on long-term 
investments in companies 
with premium brands, 
attractive growth and 
strong margin dynamics. 
He joined JAB in 1981, 
serving the group in a 
variety of capacities, 
including Chairman 
and Chief Executive 
Officer since 1988. He 
was formerly Chairman 
of Coty inc. and has 
previously been the 
Chairman of Anheuser-
Busch InBev and a 
Director of Burger King 
Holdings, Inc.

Senior Partner of JAB, 
Chairman of Jimmy Choo 
PLC, Belstaff Group SA 
& Bally International 
SA, Co-Founder and 
Executive Chairman of 
Delete Blood Cancer 
DKMS Tubingen, 
Germany, a Board 
member of Peet’s Coffee 
& Tea Inc., a Board 
member of D.E. Master 
Blenders 1753 B.V. and a 
Director of Coty Inc.

32

Appointed as Non-

Executive Director in 

February 2015. Mary 

Joined RB in January 

Appointed a Non-

2013 and was appointed 

Executive Director in 

Appointed as Non-

Executive Director in 

CFO in February 2013. 

December 2003 and Chair 

February 2015. Pam was 

Appointed a Non-

Executive Director of 

RB in October 2008. 

Appointed to the Board 

of RB as a Non-Executive 

Director on 1 July 

was formerly a Partner 

Prior to joining RB, 

of the Audit Committee 

formerly CEO of Quintiles 

André became the Senior 

2014. Sue has extensive 

at McKinsey & Company, 

Adrian spent six years 

in November 2006. Senior 

Transnational Corporation 

Independent Director 

consumer goods’ 

at Smith & Nephew plc 

Independent Director 

and held senior positions 

in June 2013. He was 

as CFO and four years 

between February 2005 

at AstraZeneca PLC and 

previously Chairman and 

as CFO at Invensys plc. 

and November 2006. 

Hoffman-La Roche.

with a particular 

focus on consumer 

and retail businesses 

in China, South East 

Asia, and Europe. She 

is a graduate of the 

Politics, Philosophy and 

Economics) and Harvard 

Business School.

University of Oxford (MA 

of senior management 

retail, consumer products 

Adrian also spent 18 

Ken’s experience in finance 

years at GlaxoSmithKline 

and business includes 

plc, holding a number 

working in the electronics, 

and financial roles. 

His earlier career was 

with PwC (then Price 

Waterhouse) in both 

and healthcare sectors. 

Ken was formerly CFO 

of Vodafone Group plc 

and a former Director 

audit and consultancy, 

of Tesco plc. He is a 

and Stadtsparkasse 

Koeln, the German 

regional bank.

Fellow of the Chartered 

Institute of Management 

Accountants, the 

Association of Chartered 

Certified Accountants 

and the Association of 

Corporate Treasurers.

Chief Executive Officer 

of Euro Disney S.C.A. 

Prior to this he was the 

President of Burger King 

International, previously 

part of Diageo, and also 

PepsiCo and Ernst & 

Young LLP.

held positions at Colgate, 

Marketing Director of 

experience in a range 

of product categories 

and cultures, and held 

senior positions in Proctor 

& Gamble, including 

Marketing Director, 

Cosmetics & Skincare in 

North East Asia, Global 

Feminine Care and Skin 

Care in the USA prior 

to joining Samsung 

Electronics. Sue has been 

Global Chief Marketing 

Officer of Samsung 

Electronics for four years, 

since 2010.

Non-Executive  

Director of ITV plc and  

J Sainsbury plc. Member 

of Supervisory Boards of 

Unibail-Radmco SE, TNT 

Express NV and Scotch 

and Soda NV.

Non-Executive Director 

Non-Executive Director 

Chairman of Scynexis, 

Group Chief Executive of 

EVP of Samsung 

of Pearson plc and Merlin 

Inc and a Non-Executive 

Inchcape plc (until March 

Electronics, Korea.

of Reed Elsevier PLC, 

Reed Elsevier NV and 

Indivior PLC.

Entertainments plc.

Director of DCC plc, 

Victrex plc and Hikma 

Pharmaceuticals PLC. 

2015) and Chairman of 

Good Restaurants AG. 

Chief Executive Officer of 

Intertek Group plc (being 

appointed May 2015). 

RB Annual Report and Financial Statements 2014Corporate GovernanceRakesh Kapoor 

Adrian Bellamy 

Jaspal Bindra 

Nicandro Durante 

Peter Harf 

NED

NED

CEO

indian

Chairman

British

NED

indian

Nationality 

of origin

Brazilian/italian

German

British

British

British

British

French

South korean

Mary Harris 
NED

Adrian Hennah 
CFO

Ken Hydon 
NED

Dr Pam Kirby 
NED

André Lacroix 
NED

Sue Shim 
NED

Committee 

membership

nomination 

Committee

Chair of nomination 

Audit Committee

Committee

–

remuneration 

Committee

–

nomination 

Committee

nomination 

Committee

–

remuneration 

Committee

nomination 

Committee

nomination 
Committee

none

Chair of Audit 
Committee
–
nomination Committee

nomination Committee Audit Committee

–
nomination Committee

Audit Committee
–
nomination Committee

Experience and 

length of tenure

Joined the Board 

in September 

2011 following his 

Appointed a Non-

Executive Director in 

Appointed to the Board 

Joined the Board of 

as a Non-Executive 

RB in December 2013. 

1999 and Non-Executive 

Director on 1 July 2014. 

Following a career 

appointment as CEO of 

Chairman in May 2003. 

the Company. Rakesh 

Adrian was formerly 

Jaspal joined Standard 

Chartered in 1998 and 

working in finance in 

Brazil, Nicandro joined 

Joined the Board as a 

Non-Executive Director 

in December 1999 and 

is the Deputy Chairman. 

He served as Chairman 

joined RB in 1987 

and served in various 

regional and central 

marketing roles. He 

was appointed EVP 

Chairman of The Body 

Shop International 

plc. Other previous 

held senior positions 

in the company such 

as Global Head of 

directorships include The 

Client Relationship 

Gap Inc, Gucci Group NV 

for Wholesale Bank 

Category Development 

and The Robert Mondavi 

before appointment 

in 2006 with 

Corporation.

responsibility for global 

category management, 

R&D, media, market 

research and strategic 

alliances.

British American Tobacco 

of the Remuneration 

plc (‘BAT’) in 1981. He 

has had an extensive 

Committee until June 

2004. Peter is a Senior 

career with BAT working 

Partner of JAB Holding 

in the UK, Hong Kong 

Company s.a.r.l. (“JAB”), 

and Brazil, including 

holding the positions 

a privately held group 

focused on long-term 

of Regional Director for 

investments in companies 

Africa and Middle East 

and COO before being 

with premium brands, 

attractive growth and 

earlier career was with 

appointed to his current 

strong margin dynamics. 

UBS Investment Banking 

role of CEO. Nicandro 

He joined JAB in 1981, 

and Bank of America 

holds degrees in finance, 

serving the group in a 

where he worked across 

economics and business 

variety of capacities, 

administration.

Appointed as Non-
Executive Director in 
February 2015. Mary 
was formerly a Partner 
at McKinsey & Company, 
with a particular 
focus on consumer 
and retail businesses 
in China, South East 
Asia, and Europe. She 
is a graduate of the 
University of Oxford (MA 
Politics, Philosophy and 
Economics) and Harvard 
Business School.

Joined RB in January 
2013 and was appointed 
CFO in February 2013. 
Prior to joining RB, 
Adrian spent six years 
at Smith & Nephew plc 
as CFO and four years 
as CFO at Invensys plc. 
Adrian also spent 18 
years at GlaxoSmithKline 
plc, holding a number 
of senior management 
and financial roles. 
His earlier career was 
with PwC (then Price 
Waterhouse) in both 
audit and consultancy, 
and Stadtsparkasse 
Koeln, the German 
regional bank.

Appointed a Non-
Executive Director in 
December 2003 and Chair 
of the Audit Committee 
in November 2006. Senior 
Independent Director 
between February 2005 
and November 2006. 
Ken’s experience in finance 
and business includes 
working in the electronics, 
retail, consumer products 
and healthcare sectors. 
Ken was formerly CFO 
of Vodafone Group plc 
and a former Director 
of Tesco plc. He is a 
Fellow of the Chartered 
Institute of Management 
Accountants, the 
Association of Chartered 
Certified Accountants 
and the Association of 
Corporate Treasurers.

Appointed as Non-
Executive Director in 
February 2015. Pam was 
formerly CEO of Quintiles 
Transnational Corporation 
and held senior positions 
at AstraZeneca PLC and 
Hoffman-La Roche.

Appointed a Non-
Executive Director of 
RB in October 2008. 
André became the Senior 
Independent Director 
in June 2013. He was 
previously Chairman and 
Chief Executive Officer 
of Euro Disney S.C.A. 
Prior to this he was the 
President of Burger King 
International, previously 
part of Diageo, and also 
held positions at Colgate, 
PepsiCo and Ernst & 
Young LLP.

Appointed to the Board 
of RB as a Non-Executive 
Director on 1 July 
2014. Sue has extensive 
consumer goods’ 
experience in a range 
of product categories 
and cultures, and held 
senior positions in Proctor 
& Gamble, including 
Marketing Director, 
Cosmetics & Skincare in 
North East Asia, Global 
Marketing Director of 
Feminine Care and Skin 
Care in the USA prior 
to joining Samsung 
Electronics. Sue has been 
Global Chief Marketing 
Officer of Samsung 
Electronics for four years, 
since 2010.

Current external 

appointments

None.

Chairman of Williams-

Group Executive Director 

Chief Executive Officer of 

Senior Partner of JAB, 

Sonoma Inc.

to the Board of Standard 

BAT since March 2011.

Chairman of Jimmy Choo 

Non-Executive  
Director of ITV plc and  
J Sainsbury plc. Member 
of Supervisory Boards of 
Unibail-Radmco SE, TNT 
Express NV and Scotch 
and Soda NV.

Non-Executive Director 
of Reed Elsevier PLC, 
Reed Elsevier NV and 
Indivior PLC.

Non-Executive Director 
of Pearson plc and Merlin 
Entertainments plc.

Chairman of Scynexis, 
Inc and a Non-Executive 
Director of DCC plc, 
Victrex plc and Hikma 
Pharmaceuticals PLC. 

EVP of Samsung 
Electronics, Korea.

Group Chief Executive of 
Inchcape plc (until March 
2015) and Chairman of 
Good Restaurants AG. 
Chief Executive Officer of 
Intertek Group plc (being 
appointed May 2015). 

to his current position 

of Group Executive 

Director to the Board 

in January 2010. His 

Treasury Markets and 

Consumer Banking in 

India and Singapore. 

Jaspal is a qualified 

Chartered Accountant 

and Master of Business 

Administration (MBA).

Chartered PLC. Jaspal 

also sits on the Board 

of Governors of XLRI 

Business School, is a 

member of the City of 

London Advisory Council 

for India and a Board 

Director of US-India 

Business Council.

including Chairman 

and Chief Executive 

Officer since 1988. He 

was formerly Chairman 

of Coty inc. and has 

previously been the 

Chairman of Anheuser-

Busch InBev and a 

Director of Burger King 

Holdings, Inc.

PLC, Belstaff Group SA 

& Bally International 

SA, Co-Founder and 

Executive Chairman of 

Delete Blood Cancer 

DKMS Tubingen, 

Germany, a Board 

member of Peet’s Coffee 

& Tea Inc., a Board 

member of D.E. Master 

Blenders 1753 B.V. and a 

Director of Coty Inc.

33

RB Annual Report and Financial Statements 2014Corporate GovernanceRB Board of Directors

Chris Sinclair 
NED

Judy Sprieser 
NED

Doug Tough 
NED

Warren Tucker 
NED

American

American

Canadian

British

Nationality 
of origin

Committee 
membership

nomination Committee

nomination Committee
–
Chair of remuneration 
Committee

nomination Committee
–
remuneration Committee

Audit Committee
–
nomination Committee

Appointed as a Non-Executive 
Director in August 2003 and has 
been Chair of the Remuneration 
Committee since June 2004. 
Judy was previously CEO of 
Transora Inc. and Executive 
Vice President of Sara Lee 
Corporation and CFO of Sara 
Lee’s Food Group. Judy has a 
Bachelor’s and Master’s degree 
from Northwestern University.

Appointed to the Board of RB 
as a Non-Executive Director 
on 1 November 2014. Doug 
was formerly Chairman and 
CEO of International Flavors 
& Fragrances Inc, which he 
joined in 2010. Prior to that, he 
served as CEO and MD of Ansell 
Limited. His earlier career was in 
a variety of executive positions 
with Cadbury Schweppes plc. 

Appointed as Non-Executive 
Director in February 2010. 
Warren was formerly Chief 
Financial Officer of Cobham 
plc. He previously held senior 
finance positions at Cable 
& Wireless plc and British 
Airways plc. He is a Chartered 
Accountant.

Experience and 
length of tenure

Appointed as Non-Executive 
Director in February 2015. 
Chris was previously Executive 
Chairman of Scandent 
Holdings, Executive Chairman 
of Cambridge Solutions 
Ltd, Chairman and CEO of 
Caribiner International, and 
President and CEO at Quality 
Foods Centers, Inc. Earlier 
in his career, he held various 
senior management positions 
with PepsiCo, including 
Chairman and CEO of Pepsi 
Cola Co., and Chairman of 
PepsiCo International Foods 
and Beverages, which gave 
him the platform to showcase 
his strong global branding 
skills. Chris is a graduate of the 
University of Kansas (Business 
Administration) and the Tuck 
School at Dartmouth College.

Current external 
appointments

Chairman and Interim CEO of 
Mattel, Inc.

Director and Vice Chairman 
at Royal Ahold NV, Director of 
Allstate Corporation, Director of 
InterContinental Exchange. and 
Experian plc. 

Director of Molson Coors 
Brewing Company. 

Director of Thomas Cook 
Group PLC and Non-Executive 
Director and Chairman of 
PayPoint plc.

34

RB Annual Report and Financial Statements 2014Corporate GovernanceRB Executive Committee

Amedeo Fasano
Executive Vice President, Supply
nationality: Italian

Joined in 1997 as Supply Director Italy. After the Reckitt & Colman and 
Benckiser merger, Amedeo was appointed Manufacturing Director for 
Central, South Western and Southern Europe Regions. In 2002 he became 
Regional Supply Director North America and in 2003 SVP Supply North 
America, Australia and New Zealand. In 2007 he took over the role of SVP 
Supply Developing Markets and in March 2009 Amedeo was appointed as 
EVP Supply. He previously worked for Pirelli Tyres in various supply roles.

Roberto Funari
Executive Vice President, Category Development 
Organisation
nationality: Brazilian

Rejoined RB in February 2013 as EVP Latin America, Asia Pacific following 
two years at Imperial Tobacco where he was Group Marketing Director 
and Executive Committee member. In his prior 12-year career with RB, 
Roberto rose rapidly through the organisation, holding increasingly senior 
marketing and general management roles in both emerging and developed 
markets, including Brazil, Netherlands, South Africa, Central Europe and 
Global Category Officer Fabric and Home Care. He was appointed EVP 
Category Development Organization in January 2015.

Rob de Groot
Area Executive Vice President, ENA
nationality: Dutch

Joined RB in 1988. After international roles in marketing and sales Rob 
became General Manager The Netherlands, then SVP, Regional Director 
Eastern Europe and was appointed Global Category Officer, Surface, Dish 
and Homecare before being appointed EVP North America & Australia. 
Rob is now responsible for North America, Central Europe, Northern 
Europe, Southern Europe and Western Europe and headquartered in 
Amsterdam. As part of RB’s new strategy for continued outperformance, 
in January 2012 Rob became EVP of the newly amended ENA Area, which 
in January 2015 was enlarged to also include Australia, New Zealand, 
Russia and Israel.

Adrian Hennah
Chief Financial Officer
nationality: British

Rakesh Kapoor
Chief Executive Officer
nationality: Indian

Frederic Larmuseau
Area Executive Vice President, Developing Markets
nationality: Belgian

Joined the Company in 2001 as Marketing Director for Malaysia-Singapore. 
In 2003, Frederic was promoted to Regional Marketing Director for East 
Asia and in 2005 became Global Category Director for Vanish. He was 
appointed General Manager for Brazil in February 2008 and in October 
2009, Frederic was promoted to SVP, Regional Director, Latin America.

In 2012, Frederic was appointed to the position of SVP, Regional Director, 
North America. He was appointed as EVP, RUMEA in June 2013 before 
taking up his current role in January 2015. Before joining RB, Frederic 
worked for Procter & Gamble.

Darrell Stein
Senior Vice President, Information Services 
nationality: British

Joined RB on 1 September 2014 from Marks & Spencer plc, the UK-
headquartered international clothes and food retailer. Darrell was 
responsible for the development of Marks & Spencer’s global online 
platform. Importantly, Darrell also has experience of successfully delivering 
global ERP and supply chain systems, including SAP. Prior to this, Darrell 
spent five years with Vodafone in a number of increasingly senior roles 
culminating as global director information technology, strategy and 
planning. He also spent five years with Ernst & Young as a programme 
manager and two years with Mars Inc. as business systems manager.

Deborah Yates
Senior Vice President, Human Resources
nationality: Australian

Joined RB in 2004 in the Australian business. Deb has worked in Australia, 
US, UK and Netherlands since joining RB. She was appointed Global 
Human Resources Director (‘HRD’) Finance and IS in 2009, Regional HRD 
ANZ in 2011, Regional HRD North America in 2012 and Area HRD Europe 
and North America in 2013. In December 2014 Deb was appointed SVP 
HR. Before joining RB, Deb worked in a variety of industries in HR in 
Australia including News Limited, George Weston Foods Limited and 
Qantas Airways Limited. 

35

RB Annual Report and Financial Statements 2014Corporate GovernanceCorporate Governance Statement

The Company is premium listed on the 
London Stock Exchange and this Report  
is prepared with reference to the  
Financial Reporting Council’s UK Corporate 
Governance Code (the Code) in effect for 
the financial periods beginning on or after  
1 October 2012. This Report sets out  
how the Company has applied the Main 
Principles of the Code throughout the year 
ended 31 December 2014 and as at the 
date of this Report.

Leadership
Board responsibilities
The Board supports high standards of corporate governance, which are 
critical to business integrity and maintaining investors’ trust in RB. It is 
responsible for the overall conduct of the Group and has the powers, 
authorities and duties invested in it under relevant laws and regulation and 
the Company’s Articles of Association. The Board has final responsibility 
for the management, direction and performance of the Group and its 
business operations. The Board exercises objective judgement on all 
corporate matters, independent from executive management, and is 
accountable to Shareholders for the proper conduct of the business. It is 
responsible for ensuring the effectiveness of, and reporting on, the 
Group’s system of corporate governance. 

The Executive and Non-Executive Directors are equal members of the 
Board and have overall collective responsibility for the direction of RB. The 
principal focus of the Board’s work is the overall strategic direction of the 
Group and the monitoring of performance. It approves strategy, carries out 
an advisory and supervisory role and accepts ultimate responsibility for the 
conduct of RB’s business. The schedule of matters reserved for the Board’s 
decision includes:
•	 Significant acquisitions, disposals and capital expenditure projects;
•	 Final approval of annual budgets and corporate plans;
•	 Approval of financial statements and Shareholder communications;
•	 Takeover offers and the response to any takeover approach;
•	 Treasury policies and risk management policies;
•	 Significant changes to borrowing facilities or foreign currency 

transactions; and

•	 Review and approval of recommendations from the Committees of the 

Board. 

The annual review of this schedule was undertaken in November 2014 as 
part of the performance evaluations conducted for the 2014 financial year. 

The principal activities undertaken by the Board are set out in the Strategic 
Report on pages 1 to 27. A summary overview is set out in the table on 
Board focus areas in 2014 on page 31.

Board meetings 
Board meetings are structured to allow open discussion. The Board meets 
a minimum of five times a year and constitutes additional meetings 
(including by telephone or written resolution) to consider specific matters 
which it has reserved to itself for decision. 

In 2014, there were five regular Board meetings (plus five additional 
meetings). There were four Audit Committee meetings, three regular 
Remuneration Committee meetings (plus two additional meetings) and four 
Nomination Committee meetings. The table below sets out the attendance 
by individual Directors at Board and Committee meetings which each 
Director was eligible to attend.

  Board Attendance at Scheduled Meetings  

Adrian Bellamy

Jaspal Bindra1

Richard Cousins2

Nicandro Durante3

Peter Harf

Adrian Hennah

Ken Hydon

Rakesh Kapoor

André Lacroix

Sue Shim1

Judy Sprieser

Doug Tough4

Warren Tucker

Board  

(5 meetings)

Audit 
Committee  
(4 meetings)

Remuneration 
Committee  
(3 meetings)

Nomination 
Committee  
(4 meetings)

5 of 5

2 of 3

2 of 2

4 of 5

5 of 5

5 of 5

5 of 5

5 of 5

5 of 5

3 of 3

4 of 5

1 of 1

5 of 5

1 of 1

4 of 4

4 of 4

1 of 1

4 of 4

3 of 3

2 of 2

3 of 3

1 of 1

4 of 4

2 of 2

2 of 2

4 of 4

4 of 4

4 of 4

4 of 4

4 of 4

2 of 2

4 of 4

1 of 1

4 of 4

notes
1 

Jaspal Bindra and Sue Shim joined the Board on 1 July 2014 and the Audit Committee 
on 1 August 2014.

2  Richard Cousins retired from the Board on 7 May 2014.
3  Nicandro Durante joined the Board on 1 December 2013 and the Remuneration 

Committee on 1 August 2014.

4  Doug Tough joined the Board and the Remuneration Committee on 1 November 2014.

Directors who were not members of individual Board committees were also invited to 
attend one or more meetings of those committees during the year. There was one Board 
meeting where three Directors were unavoidably absent.

The Chairman
There is a clear division of responsibilities between the Chairman and the 
CEO. The Chairman is responsible for the overall operation, leadership and 
governance of the Board. The Chairman, who was independent on 
appointment, is responsible for leading the Board and enabling the 
Directors to operate effectively as one unit to determine the strategy, risk 
appetite and governance structure necessary to deliver Shareholder value 
in a transparent and responsible manner. His responsibilities include:
•	 Chairing Board meetings and ensuring that they provide a forum that 
encourages open debate and effective contributions from individual 
Directors with sufficient time allocated to key issues; 

•	 Developing an effective working relationship with the CEO whilst 
recognising the need to maintain the balance between critical 
friendship and executive responsibility;

•	 Finalising the Board meeting agenda developed by the CEO and the 

Company Secretary;

36

RB Annual Report and Financial Statements 2014Corporate Governance 
•	 Sponsoring and promoting governance and ethical practices;
•	 Encouraging dialogue between the Company and its Shareholders and 

other stakeholders and facilitating the Board’s understanding of 
Shareholders’ and other stakeholders’ concerns;

•	 Overseeing the induction, information and support provisions for 

Directors; and

•	 Leading the annual performance evaluation of the Board and its 

Committees.

The Chief executive officer
The CEO is responsible for the executive management of RB’s business, 
consistent with the strategy and commercial objectives agreed by the 
Board. The CEO chairs the Executive Committee and, together with the 
CFO, certain Group functional heads and Area EVPs he appoints to the 
Committee, provides the day-to-day management of the Company. 
Biographical details of the members of the Executive Committee are set 
out on page 35. The matters delegated to the CEO by the Board include:
•	 Power to delegate the day-to-day management of the business of the 
Company to each of the Officers of the Executive Committee, acting 
individually or as a group or sub-committee;

•	 Power to acquire and dispose of businesses and to approve unbudgeted 
capital expenditure projects subject, in each case, to a £50m limit; and
•	 Power to instruct advisers and to instigate legal proceedings on behalf 
of the Company in respect of matters for which no further Board 
authority is required.

The Senior independent director
The Senior Independent Director provides a sounding board for the 
Chairman and is available to the other Directors and Shareholders who have 
concerns that cannot be addressed through the Chairman, CEO or CFO.

The executive directors
The Executive Directors have additional responsibilities for the operation of 
RB’s business as determined by the CEO. Every Director may request that any 
matter not delegated to the CEO should be discussed by the Board and that 
no action should be taken before the Board has decided on the matter.

The non-executive directors
The Non-Executive Directors share full responsibility for the execution of 
the Board’s duties, are independent of management and therefore able to 
provide critical input into Board decisions through their contributions to 
Board discussions and their roles on, and Chairmanship of, Board 
Committees. They:
•	 contribute international and operational experience and a knowledge 
and understanding of global financial issues, the sectors in which RB 
operates and the health and safety, environmental and community 
challenges it faces;

•	 constructively challenge and contribute to the development of strategy; 
•	 scrutinise the performance of management in meeting agreed goals 

and objectives and monitor the reporting of performance; 

•	 satisfy themselves that financial information is accurate and that 

financial controls and systems of risk management are robust and 
defensible; and

•	 take responsibility for determining appropriate levels of remuneration of 

Executive Directors and have a prime role in the appointment and, where 
necessary, the removal of senior management and in succession planning.

The Chairman holds a session with the other Non-Executive Directors at 
the conclusion of each formal Board meeting without the Executive 
Directors present.

Company Secretary
The Company Secretary ensures that the Company complies with all 
relevant governance of the Company’s operations and is responsible for 
ensuring that the correct Board procedures are followed. He advises the 
Board on corporate governance matters. All Directors have access to the 
Company Secretary. His appointment and removal are matters reserved to 
the Board.

  Board Committees and Responsibilities 

Chair

Composition

Audit Committee

remuneration Committee

nomination Committee

executive Committee

ken hydon

Judy Sprieser

Adrian Bellamy

rakesh kapoor

Jaspal Bindra  
André Lacroix  
Sue Shim  
Warren Tucker

Adrian Bellamy  
Nicandro Durante  
Doug Tough

All Non-Executive Directors 
Rakesh Kapoor

See page 35 for details  
of members

meetings

4 times per year

3 times per year

4 times per year

11 times per year

responsibilities/
recommendations 

Integrity of financial reports 
and statements prior to Board 
approval 

Effectiveness of risk management 
and internal controls framework

Approval of internal audit plan, 
effectiveness of internal audit and 
management’s response  
to findings

Review and monitoring of 
external auditors’ independence, 
objectivity and effectiveness 
of the external audit process. 
Presents recommendations 
regarding appointment of  
external auditors to the Board.

Targets and participation in 
Annual Bonus and LTIPs

Review of the skills and experience 
requirements of the Board 

Executive management of  
the business 

Principles and structure of 
executive remuneration policy

Search and selection process for 
new Directors 

Group management structure 
and organisational boundaries

Remuneration for individual 
Executive Directors and Executive 
Committee members 

Development and succession 
plans for Board and Executive 
Committee levels

Terms and conditions of Executive 
Directors’ contracts including 
termination payments

Allocation of resources within 
the Group 

Recommendations to the Board 
on strategy, plans, M&A, budgets 
and operating plans, financial 
structures and dividend policy

37

RB Annual Report and Financial Statements 2014Corporate GovernanceCorporate Governance Statement

Effectiveness
Board composition
The composition of the Board is such as to enable it to discharge its 
responsibilities and provide effective leadership to the business. The Board 
comprises the Chairman, Adrian Bellamy, 12 Non-Executive Directors and 
two Executive Directors. Information regarding the Directors serving at the 
date of this Report is set out on pages 32 to 34.

The Board has identified André Lacroix as its Senior Independent Director. 
The Board has determined that the majority of Non-Executive Directors 
(excluding the Chairman) are independent as recommended by the Code. 
The Board deemed Ken Hydon and Judy Sprieser independent, 
notwithstanding that they have served over 11 years. The Chairman, 
Adrian Bellamy, was independent on appointment. Peter Harf, the Deputy 
Chairman, is not independent by virtue of being a Shareholder-nominated 
Director. The Shareholder Agreement between the Company and JAB 
Holdings B.V. (JAB) at the time of the merger in 1999 entitled JAB to 
nominate Board Directors. A holding in excess of 20% or 10% of the 
Company’s ordinary shares entitles JAB to nominate two Directors or one 
Director respectively. JAB’s current holding is slightly in excess of 10%. 

Board diversity
The Board continues to focus on diversity in its consideration of new 
members, seeking out experienced professionals from varied national and 
ethnic groups, with due consideration given to gender, age and 
educational background. The Board believe that its current composition 
means the Company has a complementary mix of skills and experience to 
facilitate knowledgeable dialogues about RB, its products and markets. 

Board balance and independence
All new Non-Executive Directors confirm in writing that they are able to 
allocate sufficient time to meet the expectations of the role. The Board has 
adopted a letter of appointment that contains the terms on which 
Non-Executive Directors will be appointed including:
•	 confirmation that the appointment is a contract for services and details 

of any Committee appointments;

•	 confirmation of the initial appointment term of three years terminable 

on one month’s written notice and the expectation that the 
appointment will usually last for more than one term, although all 
Directors stand for re-election annually; and

•	 the requirement to seek the agreement of the Chairman before 

accepting additional commitments including other directorships and 
the requirement to disclose any actual or potential conflicts of interest.

The terms of reference of the Nomination Committee give the Committee 
responsibility for ensuring that Executive Directors do not take on more 
than one Non-Executive directorship in a FTSE 100 company nor the 
chairmanship of such company. On 4 November 2014, Adrian Hennah 
became a Non-Executive Director of Indivior PLC, as part of the demerger 
of that entity from RB, as disclosed in the Indivior PLC prospectus, 
distributed to Shareholders on 17 November 2014. Indivior PLC is not a 
FTSE 100 company.

The performance evaluation of the Board’s performance during 2014 
concluded that the Chairman and other Non-Executive Directors devote 
sufficient time to the Company’s business. 

director inductions
On appointment, individual Directors undergo an induction programme 
covering, amongst other things, the business of the Group, their legal and 
regulatory responsibilities as Directors of RB, briefings and presentations 
from relevant executives and opportunities to visit business operations. If 
appropriate, the induction will also include briefings from our external 
auditors, the scope of our Internal Audit function and the role of our Audit 
Committee, and other areas the Company Secretary deems fit considering 
the Director’s area of responsibility.

The induction process is designed to: build an understanding of RB, its 
businesses and the markets and regulatory environments in which it 
operates; provide an overview of the responsibilities of a Non-Executive 
Director of RB; build links to RB’s people; and build an understanding of 
RB’s main relationships. 

The Chairman has overall responsibility for ensuring that the Directors 
receive the information and training required for their roles. Directors  
are encouraged to take individual responsibility for identifying their needs 
and are expected to take the necessary steps to ensure that they are 
adequately informed about RB and their responsibilities. The Board is 
confident that all its members have the knowledge, ability and experience 
to perform the functions required of a Director of a listed company.

Board development
Each member of the Board has access to information which includes  
actual financial results and reports from the Executive Directors in respect 
of their areas of responsibility – these matters are further discussed at  
each Board meeting. From time to time, the Board also receives detailed 
presentations from non-Board members on matters of significance or  
on new opportunities for the Group. Financial plans, including results, 
budgets and forecasts are regularly discussed at Board meetings.

The Board holds at least one meeting each year at one of the Company’s 
operating units. The 2013 meeting was held in China and the Board visited 
its operating unit in Salt Lake City, USA during 2014. 

Ongoing training covers a number of sector specific and business issues,  
as well as legal, accounting and regulatory changes and developments 
relevant to individual Directors’ areas of responsibility. Throughout their 
period in office, the Directors are continually updated on RB’s businesses 
and the regulatory and industry-specific environments in which it operates. 
These updates are by way of written briefings and meetings with senior 
executives and, where appropriate, external sources.

Board support
The Company Secretary is responsible for the organisation of meetings and 
the collation, review and distribution of all papers submitted to the Board 
for consideration. A confidential electronic team room, which is accessible 
to all the Directors, is maintained by the Secretariat. The information 
available in the team room includes: agendas for meetings, minutes of 
meetings, press releases, presentations and any other document which  
the Company Secretary determines would be useful to the Directors.  
The overriding benefit of the team room is that all the Directors have 
immediate access to information to enable them to carry out their 
responsibilities. Directors unable to attend a particular meeting during  
the year had the opportunity to review and raise any issues on the  
relevant briefing papers. 

Each Director has access to the advice and services of the Company 
Secretary and a procedure exists for Directors to take independent 
professional advice at the Company’s expense in furtherance of  
their duties. 

38

RB Annual Report and Financial Statements 2014Corporate GovernanceConflicts of interest and deed poll of indemnity
The Board is responsible for ensuring that there are rules to avoid conflicts 
of interest by Board members. Where conflicts arise the Board is also 
responsible for ensuring that in dealing with them it complies with all 
applicable laws, regulations and corporate governance codes. The Board 
has delegated authority to the Nomination Committee to manage the 
Board’s conflicts of interest process and details of its activities and 
conclusions in this regard are set out in the Nomination Committee Report 
on page 42.

The Directors benefit from the indemnity provision in the Company’s 
Articles of Association. Each individual, who is an Officer of the Company 
and/or of any company within RB at any time on or after 28 July 2009, 
benefits from a deed poll of indemnity in respect of the costs of defending 
claims against him or her and third party liabilities. Additionally, Directors’ 
and Officers’ liability insurance cover was maintained throughout the year 
at the Company’s expense. 

evaluation of the Board
The Board maintains an ongoing review of its procedures and effectiveness 
and those of its Committees throughout the year. The evaluation of the 
Board’s performance during 2014 was undertaken internally using the 
materials from the 2013 externally facilitated evaluation together with 
additional questions and an invitation for open comments, the results  
of which were subsequently discussed during the performance  
evaluation meeting. 

  Board Visit to San Francisco

In September 2014, the RB Board 
travelled to San Francisco and Salt 
Lake City for its annual off-site 
strategy session 

  Schiff Factory

•	 Salt Lake City was chosen so the Board could visit the recent 

acquisition in a new category (VMS) 

•	 Full day at the Schiff factory

   europe, north America (enA) review

•	 Review of the ENA operating Area and meeting with internal 

management team

•	 Presentations on ENA, North America digital, VMS innovation 

and digital management

  digital marketing

•	 Proximity to Silicon Valley gave the Board the opportunity to 

focus on digital marketing

•	 Visits to both the Google and Facebook campuses and 
exploring areas of opportunity with both organisations

2014 evaluations 
The review of the Board’s performance focused on the key outcomes  
from the 2013 evaluation with the objective of ensuring that the 2013 
improvement actions were embedded in, and integral to, the operation  
of the Board. The Board noted that it receives regular and project specific 
updates which afforded members a good overview of key projects such  
as the strategic review of RB Pharmaceuticals which led to the eventual 
demerger of that business as a separate listed entity and the approval  
of a £100m new R&D facility in Hull. The improved regularity of Board 
updates also meant that decisions on M&A activities were taken promptly 
with full input from Board members who had timely access to key 
considerations. Regular project updates include post-acquisition or  
disposal reviews conducted. 

The Board now benefits from the perspective and experience of six  
new members, appointed since the start of 2014. A tailored induction 
programme is in place to advance the new Non-Executive Directors’ 
knowledge of RB, its people and its business operations. Another objective 
identified is a desire to safeguard the culture of the Group, which the 
Board believes is critical to RB’s competitive advantage. It noted that 
culture is determined by the tone from the top and it was desirable for  
the current culture to be maintained by the Board for the benefit of the 
Company’s Shareholders and all other stakeholders. 

Progress update on items from the 2013 evaluation
Good progress has been made on the development opportunities 
identified from the externally facilitated evaluation in 2013. The areas of 
significant improvements include:
•	 Board composition: as at the date of this Annual Report seven 

additional Non-Executive Directors have been added to the Board since 
the evaluation was completed;

•	 Chairman succession: this process, led by the Senior Independent 

•	

Director, continues to receive due attention from the Non-Executive 
Directors and the CEO; and
Interaction with Executive Directors: Executive Directors now bring 
forward discussions on potential events with the Board which enables 
the Non-Executive Directors to offer input and direction before formal 
plans and strategies are drafted resulting in more focused debates 
during meetings. 

These outcomes and actions fed into the performance evaluation 
undertaken internally during 2014 and will continue to aid benchmarking 
and the measurement of progress in the coming years.

The evaluation of the Chairman’s performance was undertaken by the 
Senior Independent Director with input from his fellow Non-Executive 
Directors, the CEO and the CFO. The Chairman evaluates each Director’s 
performance through one-to-one discussions with other Directors. The 
Remuneration Committee also reviews the performance of the Executive 
Directors and other members of the Executive Committee.

Succession planning
In accordance with the Code recommendations, all the Directors will 
submit themselves for re-election/election at the 2015 AGM. Each  
Director has provided assurance that he or she remains committed to his  
or her role and can dedicate the necessary amount of time to attend to the 
Company’s business. In addition, the performance evaluation undertaken 
was rigorous and transparent to establish that each Director remains able 
to undertake his or her duties. Consequently, the Board recommends  
that all Shareholders vote ‘for’ on each of the resolutions to re-elect/elect 
the Directors at the 2015 AGM. The date each Director was originally 
appointed to the Board is included in the biographical details on pages  
32 to 34.

39

RB Annual Report and Financial Statements 2014Corporate GovernanceCorporate Governance Statement

Accountability
risk management
The Board is responsible for the integrity of RB’s Group and the Company’s 
Financial Statements and recognises its responsibility to present a fair, 
balanced and understandable assessment of RB’s position and prospects. 
The Board is satisfied that the Financial Statements, report to regulators 
and price-sensitive reports present a fair, balanced and understandable 
assessment of RB’s position and prospects. 

To assist with financial reporting and the preparation of Group Financial 
Statements, the finance function has in place a series of accounting and 
treasury policies, practices and controls which are designed to ensure the 
identification and communication of changes in accounting standards,  
and reconciliation of core financial systems. The function consists of 
consolidation and financial accounting teams and technical support  
which comprises senior finance managers who review external technical 
developments and accounting policy issues. In addition, the finance 
function maintains an up-to-date Group Finance Policy Manual and  
sets formal requirements with operating unit finance functions, which 
specify the standard reports and approvals required by RB.

Throughout the year, RB has had in place an ongoing process for 
evaluating the financial reporting process and the preparation of Group 
Financial Statements. The basis for the preparation of Group Financial 
Statements is set out on page 76 under Accounting Policies. 

The Board maintains a process for evaluating the system of internal control 
and identifying and managing risk. Management is required to apply 
judgement in evaluating the material risks RB faces in achieving its 
objectives, in determining the risks that are considered acceptable to  
bear, in assessing the likelihood of the risks concerned materialising, in 
identifying RB’s ability to reduce the incidence and impact on the business 
of risks that do materialise and in ensuring that the costs of operating 
particular controls are proportionate to the benefit.

internal control 
The Board’s policy on internal control is implemented by management 
through a clearly defined operating structure with lines of responsibility 
and delegated authority. RB follows a ‘three lines of defence’ approach  
to continuous monitoring of the system of internal control and  
risk management: 
•	 The first line of defence is provided by management through the 

controls, policies and routines RB has in place to deal with risks in the 
day-to-day running of the business. Controls are designed into systems 
and processes to appropriately mitigate risks at source. Adequate 
managerial and supervisory controls are then overlaid locally to verify 
compliance and to highlight and promptly address any breakdown in 
basic controls; 

•	 The second line of defence is provided by geographical and 

functional management oversight structures, such as Areas, Finance, 
HR, Supply and Category functions. Management here sets policies, 
provides direction and maintains oversight of the first line; and

The Board agrees an engagement letter with the external Auditors in 
respect of the full and half-year results. The external Auditors’ Report  
on their work and reporting responsibilities is set out on page 65.

•	 The third line of defence is provided independently by internal and 
external audit teams, who challenge and report on the accuracy and 
adequacy of assurance provided by the first and second lines. 

Information on RB’s business model, its significant risks to and strategy  
for generating and preserving longer-term growth and delivering on the 
Company’s stated objectives is set out in the Chief Executive’s Statement 
and the Strategic Report on pages 10 to 27. 

The Directors’ Statement of Responsibilities on page 63 details the Directors’ 
responsibility for the Financial Statements, for disclosing relevant audit 
information to the Auditors and for ensuring that the Annual Report is fair, 
balanced and understandable. An extra step involving an additional review 
of the draft Annual Report and a teleconference of the Board was added to 
the approval process so that the full Board, acting together, could confirm 
that the Annual Report was fair, balanced and understandable.

The going concern statement required by the Listing Rules and the Code  
is set out in the Directors’ Statement of Responsibilities on page 63. 

risk appetite 
The Board has established a risk and control structure designed to manage 
the achievement of business objectives. It has overall responsibility for RB’s 
system of internal control and its effectiveness. The system complies with 
the Turnbull guidance on Internal Control and Risk Management and 
provides reasonable, but not absolute, assurance against material 
misstatement or loss.

RB’s control environment is supported by a Code of Conduct, on which 
employees receive training annually, and a range of policies on corporate 
responsibility. Other key elements within the internal control structure are 
summarised as follows:
•	 The Board and management – the Board approves strategy and 
performs an advisory and supervisory role, with the day-to-day 
management of the Company being undertaken by the CEO supported 
by the Executive Committee. The CEO and other Executive Committee 
members have clearly communicated RB’s vision, strategy, operating 
model, values and business objectives across the Group;

•	 organisational structure – during the year ended 31 December 

2014, RB operated three Area organisations covering ENA, LAPAC and 
RUMEA together with RB Pharmaceuticals (demerged on 23 December 
2014) and Food, and centralised functions covering category 
development, supply, sales, finance, legal, information services and 
human resources, as well as an independent internal audit function. 
Throughout the organisation, the achievement of business objectives 
and the establishment of appropriate risk management and internal 
control systems and processes are embedded in the responsibilities of 
line managers;

•	 Budgeting – there is an annual planning process whereby operating 
budgets for the following financial year are prepared and reviewed by 
the Board. Long-term business plans are also prepared and reviewed by 
the Board on an annual basis;

40

RB Annual Report and Financial Statements 2014Corporate Governance•	 management reporting – there is a comprehensive system of 

management reporting. The financial performance of operating units 
and RB as a whole are monitored against budget on a monthly basis 
and are updated by periodic forecasts. Area and functional executives 
also perform regular strategic reviews with their management teams, 
which incorporate an assessment of key risks and opportunities;

•	 risk management – as part of the ongoing risk and control process, 

operating units review and evaluate risks to the achievement of 
business objectives and the Board reviews those significant risks which 
might impact on the achievement of corporate objectives. Mitigating 
controls, together with any necessary actions, are identified and 
implemented. A summary of the most significant risks faced by RB is 
included in the Strategic Report on pages 24 to 27 and full details of 
RB’s relationships and Principal Operating Risks are set out on pages 
126 to 132;

•	 operating unit controls – each operating unit maintains a system of 
internal control and risk management which is appropriate to its own 
business environment. Such controls must be in accordance with Group 
policies and include management authorisation processes, to ensure 
that all commitments on behalf of RB are entered into only after 
appropriate approval. In particular, there is a structured process for the 
appraisal and authorisation of all material capital projects; 

•	 Compliance controls – the Group maintains a compliance control 

programme that includes an independent and anonymous 
whistleblower reporting system, systematic reviews by the internal 
audit function, annual management reviews and personal compliance 
certification as well as specialised training in specific areas and 
functions of the business. Management provides the Board with regular 
updates on the compliance controls of the Group and considers 
recommendations for continuous improvement; and

•	 monitoring – the effectiveness of the system of internal control and risk 

management is monitored regularly through a combination of 
management review, self-assessment, independent review through 
quality assurance, environment, health & safety and regulatory audits, as 
well as independent internal and external audit. The results of internal 
and external audit reviews are reported to and considered by the Audit 
Committee, and actions are taken to address any significant control 
matters identified. The Audit Committee also approves annual internal 
audit plans and is responsible for performing the ongoing review of the 
system of internal control and risk management on behalf of the Board.

Statement of compliance with the Code
The Board confirms that reviews of the appropriateness and effectiveness 
of the system of internal control and risk management throughout the 
financial year and up to the date of approval of the Annual Report and 
Financial Statements have been satisfactorily completed in compliance with 
provision C.2.1 of the Code. 

The Company is compliant with DTR 7.2.6 and the information is included 
in the section on Takeover Directive on page 60.

Investor Relations
Communications with Shareholders
The Board is committed to effective communications between the 
Company and its Shareholders. Our investor relations programme includes 
formal presentations of full year and interim results and quarterly 
statements on our key performance indicators. We undertake road shows 
following our results announcements. We have regular contact with 
analysts and fund managers to ensure that they are updated on any 
company and industry developments, including more information on our 
strategy and relevant activities within our business. The Board receives 
regular monthly reports from the CEO which include updates on share 
price developments, major buyers and sellers of shares, investors’ views 
and analysts’ reports on the industry and on the Company specifically. 
Feedback on presentations and roadshow meetings with institutional 
investors is presented to the Directors.

major Shareholders
The Executive Directors and the Director of Investor Relations meet 
regularly with institutional Shareholders and financial analysts to discuss 
matters relating to the Company’s business strategy and current 
performance. The investor relations programme includes:
•	 Formal presentations of full and half year results and quarterly interim 

management statements;

•	 Regular meetings between institutional investors and senior 

management to ensure that the investor community receives a 
balanced and complete view of RB’s performance, the issues faced by 
RB and any issues of concern to the investors; 

•	 Response to enquiries from institutional Shareholders through the 
Company’s investor relations team and from retail Shareholders 
through the Company Secretary; and

•	 A section dedicated to Shareholders on the Company’s website. 

The Board also recognises the need to ensure that Directors are fully aware 
of the views of major Shareholders about RB. The Board receives regular 
reports on institutional Shareholder meetings and any significant messages 
or concerns expressed at those meetings. Copies of analysts’ research 
relating to RB are circulated to all Directors upon publication. Analysis of 
our Shareholder register is made available to the Board and feedback from 
Shareholders and analysts, prepared by our brokers and public relations 
advisers, is provided to all Directors after every significant corporate event 
and other relevant occasions.

The Chairman is available to discuss governance and strategy with major 
Shareholders should such a dialogue be requested. During the year the 
Chairman liaised with Shareholders and reported on these meetings to the 
Directors. The Company believes that it is important to make key 
executives available, along with the Senior Independent Director, if 
required, to discuss matters of concern with its Shareholders.

Annual General meeting 
The AGM provides all Shareholders with an opportunity to vote on the 
resolutions put to them. The AGM is used as the main opportunity for the 
Directors to meet directly with private investors and Shareholders are given 
the opportunity to ask questions of the Chairman, the Chairs of Board 
Committees and the Board as a unit.

All resolutions are voted on by way of poll so that each share has one vote. 
The results of the poll are released to the London Stock Exchange and 
published on the website shortly after the AGM.

41

RB Annual Report and Financial Statements 2014Corporate GovernanceNomination Committee Report

“In the past year the Board added  
to its membership a broad array of 
experienced, international executives, 
with new appointments that reflect  
the nature of RB’s business.”

AdriAn BellAmy / Chair of Nomination Committee

Introduction by Chair of the 
Nomination Committee 
2014 was a significant and busy year for the Committee as it continued 
and increased its focus on the refresh of the composition of the Board with 
particular emphasis on Non-Executive Director succession. The profile 
drawn up for additions to the membership of the Board focused on key 
elements such as: the ability to chair a committee; experience in digital, 
pharmaceuticals and healthcare; people who have been, or are, CEOs and 
those with significant global experience with due recognition given to 
creating a Board that is truly diverse, considering nationality, ethnicity  
and gender.

With the appointment of seven new Directors in the past 18 months, the 
Board has focused on ensuring that each new member has the time, 
resources and support to learn about RB, its management and the function 
of the Board itself. The newest members of the Board represent a new 
range of professional and personal experience that is certain to add further 
diversity and new perspectives to its operation and all of them bring 
valuable insights that will undoubtedly contribute to the leadership of RB.

André Lacroix, in his capacity as Senior Independent Director, has been 
leading the Chairman succession planning process. A framework of 
attributes and demanding specifications has been drawn up and the  
review of potential candidates is underway. With the continued service  
of Ken Hydon as Chair of the Audit Committee and Judy Sprieser as  
Chair of the Remuneration Committee, the Nomination Committee has the 
flexibility and time to address the succession planning for those committees 
as well as Chairman succession in an orderly and thoughtful manner. 

Additional information on the activities of the Committee including details 
of the process leading to the appointment of the new Directors, including 
the services received from Egon Zehnder Limited, are set out in this report.

AdriAn BellAmy / Chair of Nomination Committee

Committee membership and meetings
Until November 2013, the Nomination Committee comprised the 
Chairman, who also chairs the Committee, the CEO, the Deputy Chairman, 
the Senior Independent Director and the Chair of both the Audit and 
Remuneration Committees. Following its meeting in November 2013, the 
Board agreed that the composition of the Nomination Committee would 
be increased to include all Non-Executive Directors. Four meetings, also 
attended by Rakesh Kapoor as CEO, were held during 2014 and details of 
Directors’ attendance at Committee meetings are set out on page 36. 
Specific areas of review and action taken by the Committee during 2014 
are discussed in this report. No individual participated in discussions or 
decisions relating to him or her personally. The Board has delegated 
authority to the Committee through its terms of reference, a copy of  
which is available on the Company’s website. 

Committee responsibilities
The Committee plays a key role in facilitating the success of the Company 
by reviewing the Board’s balance of skills, knowledge and experience and 
recommending strong candidates for the Board’s consideration. It provides 
a formal and transparent procedure for making recommendations for the 
appointment of new directors with support from external consultants  
who advise on prospective appointees. The Committee is responsible for 
succession planning within the Board and for the oversight of all matters 
relating to corporate governance, bringing any issues to the attention of 
the Board. 

  Committee Activities During 2014

key matters 2014

Committee Actions

Consideration of the 
current and future 
composition of the 
Board

Chairman succession 
planning

Constitution of Board 
committees

Recommendations for the appointments of 
Jaspal Bindra, Sue Shim and Doug Tough as 
additional Non-Executive Directors during 2014.

Led by André Lacroix as Senior Independent 
Director, agreeing the specifications for 
candidates. 

Review of the constitution and recommendations 
for Nicandro Durante’s appointment to the 
Remuneration Committee and Sue Shim and 
Jaspal Bindra’s appointments to the Audit 
Committee.

directors’ conflicts of 
interest

Review of the other directorships of Board 
members, approving Adrian Hennah’s 
appointment to Indivior PLC.

Performance evaluation

Terms of reference and 
corporate governance 
changes

Additional Board 
appointments

Evaluation of the Committee’s performance 
during 2014 and a review of the composition of 
the Committee.

Review of the terms of reference in light of 
recent changes to the Code.

Mary Harris, Pam Kirby and Chris Sinclair 
appointed as additional Non-Executive Directors 
with effect from 10 February 2015.

42

RB Annual Report and Financial Statements 2014Corporate Governancedirectors’ conflicts of interest
The Committee is responsible for the Company’s procedures for dealing 
with Directors’ conflicts of interest and these procedures have operated 
effectively during the year. A register of Directors’ conflicts is maintained 
by the Company Secretary and reviewed by the Board at least annually. 
The Board is aware of the other commitments of its Directors and any 
changes to these commitments are reported to the Board. 

Focus for 2015
The Board will continue to assist its new members with their introduction 
to RB, with particular focus on the culture and unique operating model 
that has made RB a successful multinational company. In addition to 
general induction, the Nomination Committee will focus specifically  
on future composition of the Audit and Remuneration Committees, 
suitable candidates to serve as Chairs of those committees and  
Chairman succession.

Board appointments
There were three Non-Executive Director appointments during 2014. Sue 
Shim and Jaspal Bindra were appointed with effect from 1 July 2014 and 
Doug Tough was appointed with effect from 1 November 2014. Mary 
Harris, Pam Kirby and Chris Sinclair were appointed as additional Non-
Executive Directors on 10 February 2015. 

director search and appointment process
The process leading up to the appointments of Sue Shim and Jaspal Bindra 
in July 2014 and Doug Tough in November 2014 commenced with the 
appointment of Egon Zehnder Limited (Egon Zehnder) who worked with 
the Chairman and the Board to put together a profile based on the Board’s 
consensus of the key attributes required. A significant number of CVs were 
shared with Board members and the Chairman personally interviewed 
around 20 candidates. Other Board members were also involved in the 
interview process. Following these appointments, it was determined that 
additional skills and diversity was still required on the Board with an 
emphasis on finding non-conflicted candidates with a healthcare 
background. Additional work was undertaken for the process leading up 
to the appointments of Mary Harris, Pam Kirby and Chris Sinclair which 
were announced on 23 January 2015. A shortlist of additional candidates 
was reviewed by the Committee together with the specific skills and 
experience offered by each candidate. The key elements the Committee 
considered in making the final appointment decisions included Committee 
Chair experience, pharmaceutical, strategic and international experience, 
private investment, technology and entrepreneurial skills, together with 
cultural fit.

Board diversity 
The Board has worked hard to ensure that it is composed of Directors  
from different backgrounds with diverse skills, experience, perspectives, 
knowledge and personalities as it remains confident that diversity of 
industry skills, knowledge and experience, in addition to gender and 
ethnicity, engenders an effective, high performing organisation and 
contributes to the success of RB’s business. It enables the business to 
better understand its opportunities and risks and to develop robust 
solutions to them. Recent appointments demonstrate that the Board  
has made good progress in terms of diversity in its broadest sense whilst 
ensuring that all appointments are made on merit and fill perceived skills 
gaps on the Board.

other Committee activities
The Committee considered the composition of the Board committees at  
its July meeting and, in light of recent Board appointments, recommended 
the appointment of Nicandro Durante to the Remuneration Committee 
noting that his membership would be particularly helpful as he was a sitting 
CEO dealing with the realities of remuneration and facing similar issues to 
those at the Company. Jaspal Bindra and Sue Shim were recommended for 
appointment to the Audit Committee. Jaspal’s financial background was 
noted as relevant to the Committee and it was agreed that Sue could 
provide an interesting perspective to Committee deliberations. Membership 
of the Audit Committee would also be of value to Sue as part of her 
induction into RB.

The Committee undertook an evaluation of its performance and discussed 
its conduct and remit and came to the conclusion that it continued to 
undertake its activities appropriately and in accordance with its terms of 
reference. The Committee also considered whether the composition of the 
Committee should be altered and concluded that all Non-Executive 
Directors should continue to be members of the Committee.

43

RB Annual Report and Financial Statements 2014Corporate GovernanceAudit Committee Report

“Our key focus is to ensure the integrity 
of RB’s financial reporting, internal 
controls framework and risk 
management processes.”

ken hydon / Chair of the Audit Committee

Introduction by Chair of the  
Audit Committee 
In 2014, the Committee monitored how the 2013 changes to the UK 
Governance Code with respect to Shareholder information being fair, 
balanced and understandable were embedded in the Company’s  
reporting processes.

Throughout the year, the Committee focused on providing reassurance to 
the Board on the integrity of the Company’s financial reporting, internal 
controls framework and risk management processes. The Committee met 
with operational management including legal, regulatory, IT and risk, and 
local management when the Board visited North America. As the year 
progressed the Committee discussed updates on the significant issues set 
out on page 45.

The Committee recognises that independent and effective auditors are 
essential. The Internal Audit plan is risk-based and the Head of Internal 
Audit has dual reporting lines to myself and the CFO. The Committee 
conducted a thorough review of PwC’s effectiveness and value for money. 
The Committee is also conscious of the CMA and EU recommendations on 
audit tendering and rotation. 

I was pleased to welcome Jaspal and Sue to the Committee and am 
confident they will bring fresh perspectives and add to the substantial 
contributions of André and Warren.

ken hydon / Chair of the Audit Committee

Committee membership and meetings
The Audit Committee comprises five Independent Non-Executive Directors: 
Ken Hydon, Chairman since 16 November 2006; André Lacroix, Diploma, 
ESCP; Warren Tucker, BSc Economics & Accounting, Master of Business 
Administration (MBA), ACA; Jaspal Bindra, qualified Chartered Accountant 
and MBA; and Sue Shim, Harvard Business School Advanced Management 
Program. The composition of the Committee was refreshed in early August 
2014 with the appointments of Jaspal Bindra, who brings significant 
financial experience and Sue Shim, who the Board believes will bring a 
useful perspective to the Committee deliberations. Ken Hydon, FCMA, 
FCCA, FCT, was CFO of Vodafone Group plc until July 2005, Warren 
Tucker was CFO of Cobham plc until May 2013 and Jaspal Bindra is a 
qualified Chartered Accountant and MBA. Therefore, they are all 
considered as having relevant and recent financial experience. RB’s 
Auditors, Group Head of Internal Audit and CFO attend meetings and have 
regular private meetings with and direct access to the Committee. The 
Chairman and CEO are invited to attend all of the meetings and other 
senior management attend Audit Committee meetings by invitation. The 
Committee held four meetings during 2014 and the attendance of 
members at the meetings is set out on page 36. 

Committee responsibilities
The Committee forms an integral part of the Group’s governance 
framework and plays a fundamental role in monitoring and reviewing 
aspects of management and auditors’ conduct that can impact 
Shareholders financially. It assists the Board in fulfilling its oversight 
responsibilities for the Group’s financial reporting, internal and external 
audit, risk management and regulatory compliance. 

The Audit Committee reviews the process by which we evaluate our 
control environment and risk assessment process, and the way in which 
significant business risks are managed. It also considers our Internal Audit 
function’s reports on the effectiveness of internal controls, significant 
frauds and any fraud that involved management or employees with a 
significant role in internal controls. The Audit Committee also reviews and 
approves arrangements by which staff can, in confidence, raise concerns 
about possible improprieties in matters of financial reporting or other 
matters. This is achieved through using a third party reporting facility 
which accommodates telephone, web and email contacts and allows 
anonymity on request.

Oversight role of the Audit Committee
Financial reporting
•	 Reviews the interim and full year Financial Statements before 

submission to the full Board. 

•	 Considers significant legal claims and regulatory issues. 

risk management and internal controls
•	 Reviews compliance procedures and RB’s overall risk framework 

(including the Group’s whistleblowing arrangements).

•	 Considers operational risk and control processes covering assurance 

providers, geographical and functional areas. 

•	 Monitors the adequacy and effectiveness of the system of internal 

control.

internal audit
•	 Approval of Internal Audit’s annual plan. 
•	 Review of Internal Audit activities, significant recommendations and 

findings and related management actions. 
•	 Effectiveness of the Internal Audit function.

external audit
•	 Makes recommendations to the Board regarding the Auditors and the 

terms of appointment. 

•	 Reviews and monitors the Auditors’ independence and services 

supplied and the objectivity and effectiveness of the audit process.

2014 progress and activities
The Committee met four times during 2014 with meetings timed to 
coincide with the Company’s financial and reporting cycles. Details of 
Committee members’ attendance at meetings is set out on page 36. The 
principal activities of the Committee related to financial reporting, internal 
control, risk management and external audit. The Committee considered 
detailed risk and control reviews for selected Group major risks covering 
business transformation, regulatory compliance, data privacy, business 
continuity planning, legal and tax disputes, quality assurance and bribery. 
It monitored whistleblowing activities and the application of the policy for 
non-audit fees paid to the external auditors.

44

RB Annual Report and Financial Statements 2014Corporate Governance 
 
 
 
•	 Tax provisioning 

From time to time the Group is involved in disputes in relation to 
ongoing tax matters in a number of jurisdictions around the world 
where the approach of the authorities is particularly difficult to predict. 
Where appropriate, provisions are made based on an assessment of 
each case. The level of provisioning for these tax investigations is an 
issue where management and tax judgement is important. The 
Committee has debated with management the key judgements made, 
including relevant professional advice that may have been received in 
each case, and considers the tax provisioning levels to be appropriate. 
Impairment testing of goodwill and indefinite life intangible assets
•	
  Management performs an annual impairment review for goodwill  

and other intangible assets with indefinite lives. This is important given 
the significance of these items to the Group’s Balance Sheet. Key 
judgements include estimates of future business performance and cash 
generation, discount rates and long-term growth rates (refer to note 9 
in the Group Financial Statements for further detail). The Committee 
has reviewed management’s analysis, including an assessment of the 
discount rates used, the appropriateness of specific risk factors applied 
to individual and groups of cash generating units, as well as the 
adequacy of sensitivities applied. As a result of this review the 
Committee is comfortable with management’s conclusion that no 
impairment is required and that the indefinite life of the Group’s 
Powerbrands and certain other brand intangible assets continues  
to be appropriate.

•	 Legal liability provisioning 

In 2013, the Group recognised certain legal provisions relating to 
historical regulatory investigations by various government authorities 
totalling £222m. At 31 December 2014, a provision of £159m remained 
on the balance sheet in relation to these matters. The level of 
provisioning for these regulatory investigations is an issue where 
management and legal judgement is important. The Committee has 
discussed with management the key judgements made, including 
relevant legal advice received, and agreed that provisioning levels are 
appropriate. 
•	 Exceptional items

The Committee has considered the presentation of the Group Financial 
Statements, and, in particular, the presentation of exceptional items 
and the items included within such measures. The Committee has 
discussed this with management and agreed that the presentation 
provides more meaningful information to Shareholders about the 
underlying performance of the Group.

•	 Trade spend accruals

Trade spend is a significant expense for the Group, and the main 
judgements relate to trade accruals, specifically the timing and  
extent to which temporary promotional activity has occurred. The 
Committee has reviewed with management its assessment of the 
control environment and the findings of Internal Audit relating to  
trade spend. It is the Committee’s view that management operates 
an appropriate control environment which minimises the risks in  
this area. 

The Committee approved the terms of engagement and reviewed the 
strategy, scope and effectiveness of the Auditors including the findings of 
their work during the year. It also discussed the topic of an audit re-tender 
and rotation of auditor together with the prohibition under EU legislation 
of the non-audit services which the auditor could provide (the precise list 
of which is still to be finalised by each member state). Additionally, the 
Committee reviewed its terms of reference, the annual ‘Standing Agenda’, 
the work and effectiveness of the Internal Audit function and completed 
its annual performance evaluation. Regular technical updates to keep 
abreast of changes in financial reporting and governance matters were 
provided to the Committee throughout the year. 

The Audit Committee has considered the following areas of significant 
judgement, complexity or estimation in relation to the 2014 Group 
Financial Statements: 
•	 Acquisition accounting - valuation of acquired intangible assets 

In May 2014 the Group completed its acquisition of the K-Y brand from 
Johnson and Johnson. The Committee has reviewed papers prepared 
by management addressing the accounting treatment applied. Based 
on this review the Committee is comfortable that accounting for the 
transaction is appropriate.

•	 Accounting for the demerger of RBP

Following the strategic review of the RB Pharmaceuticals business, the 
business was subsequently demerged in December 2014 and listed 
separately as Indivior PLC. The Committee has reviewed papers 
prepared by management addressing the significant accounting and 
reporting aspects of the demerger on the results of the Group. Key 
accounting and reporting implications of the demerger include the 
calculation of the associated gain, as well as the presentation of the 
business as a discontinued operation. Based on this review, the 
Committee is comfortable that the accounting for the demerger,  
and its presentation in the Financial Statements, are appropriate.

  Committee Activities During 2014

key matters 2014

Committee Actions

Policy definition of  
exceptional items

Review of the policy definition for exceptional 
items to ensure parameters were clear and 
consistently applied and would, consequently, 
deliver improved information to investors

Classification and 
materiality  
of provisions

Corporate reports to clearly distinguish 
exceptional items from charges more 
appropriately recorded to underlying profits

Upgrade of the Group’s  
erP programme 

Cyber security

Review of ERP strategy for factory and 
commercial units and monitoring of risk and 
control aspects through deployment to deliver 
anticipated benefit for the business

Monitoring the cyber security risks relevant to 
the Group and reviewing regular updates on 
steps taken to strengthen the Group’s protection 
against cyber attacks

Whistleblowing hotline 
provider

Reviewed the recommendation for, and 
supervised, a change in provider

Accounting treatment 
of acquisitions and 
disposals

Approved the accounting treatment of M&A 
items such as the acquisition of K-Y and disposal 
of RBP

Board’s visit to San 
Francisco and Salt lake 
City

Reviewed the North America business unit, in 
particular, local handling of various issues such 
as risks and controls, logistics, business controls, 
audit reports and financial controls, product risk, 
anti-bribery and corruption, whistleblowing and 
its Finance team

45

RB Annual Report and Financial Statements 2014Corporate Governance 
 
 
 
 
 
 
Audit Committee Report

external audit and external Auditors’ appointment
PwC have been the sole Auditors of RB since 2000, the year after the 
merger of Reckitt & Colman plc and Benckiser N.V. in 1999, and the 
Company’s Auditors since its formation in 2007. At the time of the merger, 
PwC were the auditors of Reckitt & Colman plc and Deloitte LLP were the 
auditor of Benckiser N.V. Post-merger, the Audit Committee undertook a 
review and subsequently selected PwC as Auditors for the Group for the 
December 2000 year end. In the opinion of the Audit Committee, the 
relationship with the Auditors works well and the Committee remains 
satisfied with their independence and effectiveness. It has, accordingly, not 
considered it necessary to require the firm to tender for the audit work, 
although this is kept under review annually. It is a requirement that the 
audit partner responsible for audit is rotated every five years and the lead 
audit partner was rotated off during 2013. We are aware of the regulatory 
requirements on audit tendering and rotation. Our current expectation is 
that our audit tender process will commence no later than 2019. There are 
no contractual obligations restricting the Company’s choice of Auditors. 

RB has a formal policy in place to safeguard Auditors’ independence. The 
Audit Committee and the CFO keep the independence and objectivity of 
the Auditors under review. The Committee reviews the nature and level of 
non-audit services undertaken by the Auditors during the year to satisfy 
itself that there is no impact on their independence. The Board recognises 
that in certain circumstances the nature of the advice required may make it 
more timely and cost effective to appoint the Auditors who already has a 
good understanding of RB.

The Company’s published policy on non-audit fees states that, on an 
annual basis, non-audit fees should not normally be in excess of 50% of 
the Group’s external audit and audit-related fees on an aggregate basis. 
The Board confirms that, for the year ended 31 December 2014, non-audit 
fees were less than 50% of the audit and audit-related fees. A copy of  
the Company’s Non-Audit Fees Policy is available on its website at 
www.rb.com.

The performance of PwC and the effectiveness of the external audit process 
were reviewed by way of a questionnaire with members of the Committee, 
Executive Directors and senior management. All respondents were invited to 
rate PwC’s effectiveness in a number of areas including audit plan and 
strategy, audit findings and feedback, independence and objectivity and 
resourcing and expertise. The review led to the conclusion that PwC and the 
external audit process were effective and that PwC provide a robust 
challenge of management actions.

Following a recommendation by the Audit Committee, and in accordance 
with section 489 of the 2006 Act, a resolution proposing the re-
appointment of PwC as the Company’s Auditors will be put to the 
Shareholders at the AGM. 

The Auditors Report to the Audit Committee on the actions they take to 
comply with professional and regulatory requirements and with best 
practice designed to ensure their independence from RB, including 
periodic rotation of the audit engagement partners. Details of non-audit 
services are set out in note 4 on page 85. 

46

RB Annual Report and Financial Statements 2014Corporate GovernanceDirectors’ Remuneration Report

On behalf of the Board of Directors,  
it gives me great pleasure to  
present to you the Directors’ 
Remuneration Report for the year 
ended 31 December 2014 for which  
we will be seeking approval at the 
Annual General Meeting (AGM) on  
7 May 2015.

JUdy SPrieSer / Chair of the Remuneration Committee

Introduction by Chair of the 
Remuneration Committee
The Remuneration Committee was pleased that Shareholders  
approved our Directors’ Remuneration Policy at the AGM which took place 
on 7 May 2014. There are no proposals to amend the policy at this time 
and it is intended to continue in force until 2017. The full Directors’ 
Remuneration Policy is available on the Corporate Governance section of 
the RB website, at www.rb.com, and for ease of reference is summarised 
on page 49. 

Following last year’s AGM we have had discussions with a number of  
our major Shareholders and the Committee is grateful for the feedback 
provided. In drafting this Report we have taken feedback from 
Shareholders into account and enhanced the level of disclosure,  
particularly in respect of the annual bonus.

To assist Shareholders with the understanding of our remuneration 
structure, and its link to performance, we have set out overleaf an “at a 
glance” summary. This is followed by the Annual Report on Remuneration 
on pages 51 to 59 setting out details of how the approved Policy was 
implemented in 2014 and is proposed to be applied in 2015. 

I trust that you find this a clear and comprehensive report that illustrates 
the strong alignment between RB’s performance and our Executive 
Directors’ remuneration.

Context for executive remuneration at rB
The Committee continues to believe that RB’s approach to remuneration is 
an important factor in our success, supporting a strong performance 
culture and delivering significant benefits to all Shareholders. 

£100 invested in RB on 1 January 2000, following the merger of Reckitt & 
Colman and Benckiser was worth £1,397 on 31 December 2014, compared 
to growth in the FTSE 100 to £158 over the same period.

RB’s approach to remuneration reflects the global nature of our business. 
Our management team is multinational, is globally mobile and we compete 
for talent against a peer group of global companies. 

Central to our pay philosophy are the principles of:

•	 Simplicity
•	 Shareholder alignment
•	 Pay for performance

We reinforce our philosophy by positioning Executive Director fixed pay 
(base salary, pension and benefits) around median market levels, whilst 
providing Executive Directors with incentive opportunities strongly linked 
to performance to enable pay opportunities that correspond to Company 
performance in terms of growth, profitability and Shareholder returns. 

This same, highly performance driven approach is cascaded throughout 
RB, such that our Top400 executives participate in the same annual bonus 
and long term incentive plan structures as the Executive Directors, to 
ensure we all strive towards the same performance outcomes.

RB’s remuneration philosophy is underpinned by a share ownership culture 
embedded throughout the Company, through our significant shareholding 
requirements. The CEO is required to hold 600,000 shares and the CFO 
200,000 shares within eight years of appointment, which represent more 
than 35 x salary and 18 x salary respectively. The Committee believes that 
this significant shareholding requirement strengthens the alignment 
between executives and Shareholders.

These shareholding requirements are also cascaded throughout RB, such 
that the aggregate current shareholding for our Top40 executives is in 
excess of £135m. 

47

RB Annual Report and Financial Statements 2014Corporate GovernanceDirectors’ Remuneration Report

major decisions on, and changes to,  
executive directors’ remuneration during the year
There were no significant changes made to the remuneration structure 
during the year and all awards were made in line with the Remuneration 
Policy approved by Shareholders at the AGM in May 2014.

The key decisions taken during the year are summarised below and set  
out in more detail in the Annual Report on Remuneration.

Our key long-term measure of performance is earnings per share growth, 
with LTIP vesting requiring significant growth over the performance period 
in order to vest. The three-year performance period has seen significant 
exchange rate volatility impacting our reported earnings. Despite 
outstanding adjusted net income growth of 14% at constant exchange 
rates, adverse FX on translation reduced this performance by 10% in 2014 
and earnings per share growth over the period 2011 – 2014 measured on 
an actual currency basis was 6.1% per annum.

Base salaries for the Executive Directors were reviewed and increased in 
line with general employee salary increases effective from 1 January 2014. 
The Committee has also maintained this approach when reviewing 2015 
Executive Director salaries, with increases of 3% granted with effect from 
1 January 2015.

Despite the excellent underlying growth in EPS, the Committee determined 
that the Company only met the threshold performance targets and 
therefore 40% of the award is due to vest in May 2015. Further details on 
the LTIP vesting are set out on page 52.

2014 was another year of growth and outperformance for RB, which 
created significant value for Shareholders. In the face of challenging 
market conditions, the management team delivered top-line growth 
combined with strong margin expansion, which has resulted in 
outstanding adjusted net income growth of 14%, at constant rates.

In line with our approved Remuneration Policy, RB operates an annual 
bonus plan that is strongly aligned to performance, measured against 
stretching growth targets set by the Committee at the start of the year 
and the bonuses awarded to Executive Directors reflect these excellent 
achievements during 2014. In light of feedback from Shareholders, this 
year we have enhanced our disclosure of the annual bonus achievement 
and full details are set out on page 51. 

The performance period for awards made under the LTIP in December 
2011 ended on 31 December 2014. The sustained underlying growth  
in our key financial metrics has generated substantial value for our 
Shareholders, such that £100 invested in RB on 1 January 2012, was  
worth £184 by 31 December 2014, compared with a return for the  
FTSE 100 of £131 over the same period.

The rules of our current LTIP are due to expire next year and therefore 
Shareholders will be asked to approve new LTIP rules at the AGM. 
Although the LTIP will continue to be operated in line with the 
Remuneration Policy approved by Shareholders at the 2014 AGM, the 
Remuneration Committee has taken the opportunity to review the rules 
and to strengthen a number of provisions.

In particular we have added malus and clawback provisions, which in 
certain circumstances give the Committee the ability to reduce awards 
prior to vesting or require repayment of awards that have vested. 

Shareholders will also be asked to approve updated rules for our employee 
share purchase schemes. A full summary of the rules is provided in the 
Shareholder circular.

In conclusion, I hope that you find this a clear and comprehensive report 
that demonstrates the strong alignment between pay and performance at 
RB. I trust that we can count on your support at the forthcoming AGM for 
the decisions we have taken as a Committee during the year, as set out in 
the Annual Report on Remuneration.

JUdy SPrieSer / Chair of the Remuneration Committee

This Directors’ Remuneration Report has been prepared in accordance with 
the provisions of the Companies Act 2006 and Schedule 8 of the Large and 
Medium-sized Companies and Groups (Accounts and Reports) (Amendment) 
Regulations 2013. The Report meets the requirements of the UK Listing 
Authority’s Listing Rules and the Disclosure and Transparency Rules. In this 
Report we describe how the principles of good governance relating to 
Directors’ remuneration, as set out in the UK Corporate Governance Code 
(September 2012) (the Code), are applied in practice. The Remuneration 
Committee confirms that throughout the financial year the Company has 
complied with these governance rules and best practice provisions.

48

RB Annual Report and Financial Statements 2014Corporate GovernanceOur Remuneration at a Glance

To attract and retain the best global talent:
•	 Reflect competitive practice across our global peer group
•	 Engage highly performance driven individuals

our remuneration Strategy
We have consciously differentiated our 
remuneration philosophy to be highly 
performance driven with a strong 
alignment between executives and 
Shareholders. This translates into a 
remuneration strategy that ensures 
that management wins only when 
Shareholders win, embracing the 
following important objectives: 
our remuneration policy
Shareholders approved RB’s Directors’ Remuneration Policy at the 2014 AGM, which we continue to operate unchanged. This was set out in full in last 
year’s Annual Report and can also be found in the Corporate Governance section of our website at www.rb.com.

To align the interests of management and Shareholders:
•	 High proportion of variable pay for performance
•	 Support the long-term success of the business and Shareholder value 

Underpinned by simplicity and transparency for management  
and Shareholders

•	 Meaningful share ownership policy

creation

The table below summarises the policy and how the Committee has implemented it: 

remuneration

key features of our policy

how we implemented the policy

Changes made

Salary and benefits 
To enable the total package to support 
recruitment and retention.

Annual bonus 
To drive strong financial performance 
with significant reward for over-
achievement of annual targets.

lTiP 
(Share options and performance shares.)
To incentivise and reward long-term 
performance, and align the interests 
of Executive Directors with those of 
Shareholders.

Shareholding requirement 
To further align Executive Directors and 
Shareholder interests.

Base salaries are reviewed annually, 
typically with effect from 1 January, 
with increases broadly aligned with 
the wider workforce. Increases may be 
made above this level to take account 
of individual circumstances.

Target opportunity of 120% of salary 
for the CEO and 90% of salary for the 
CFO. 

Performance is assessed against the 
growth in one or more key financial 
metrics of the business determined on 
an annual basis.

Clawback provisions apply which give 
the Company the right to seek redress 
and damages from any individual who 
has been found to have breached the 
Company’s Code of Conduct.

The LTIP comprises grants of share 
options and awards of performance 
shares (based on a fixed number), 
which vest subject to the achievement 
of stretching performance targets.

The LTIP has a performance period of 
at least three years and a minimum 
vesting period of three years. 

Our performance linked remuneration 
package is underpinned by a 
meaningful share ownership policy, 
which drives a culture of ownership 
throughout the Company.

Executive Directors are expected to 
acquire shares over eight years and 
retain these until retirement from the 
Board.

49

With effect from 1 January 2015 
the Committee increased Executive 
Directors’ salaries by 3%.

n/a

In 2014 salary increases for the 
CEO and CFO were 4% and 2% 
respectively.

2014 bonuses were based on RB’s 
Net Revenue growth and Net Income 
growth (both measured in GBP at a 
constant exchange rate).

The outcome under each of the 
measures is combined multiplicatively 
to give a maximum bonus of 3.57 x 
target. This multiplicative nature means 
that performance at threshold or below 
would result in a zero bonus.

In light of feedback from Shareholders, 
the Committee has enhanced the 
disclosure of the annual bonus targets 
and the Company’s achievement 
against these targets.

Vesting of the LTIP is subject to 
continued employment and the 
achievement of stretching adjusted 
diluted EPS growth targets.

This ensures that reward is 
appropriately linked to RB’s key 
measure of long term financial 
performance, whilst incentivising 
sustainable growth in Shareholder 
value through the use of performance 
shares and share options.

Following consultation with 
Shareholders, the alignment 
between pay and performance was 
strengthened for the 2014 LTIP, 
through an increase in the performance 
required for maximum vesting and a 
reduction in the proportion vesting for 
threshold performance.

The new LTIP rules that Shareholders 
are being asked to approve at the 
AGM introduce malus and clawback 
provisions. 

The current shareholding requirement 
for the CEO is 600,000 shares and for 
the CFO is 200,000 shares.

During the year the CEO and CFO 
made continued progress towards their 
requirements.

Given the significant share price 
growth over recent years, at year end 
this equated to being required to hold 
shares with a value in excess of £31m 
for the CEO and £10m for the CFO.

RB Annual Report and Financial Statements 2014Corporate GovernanceOur Remuneration at a Glance 

2014 performance 
2014 has seen RB deliver another year of growth and outperformance,  
in the face of slower market conditions. This strong, sustained growth 
across all of our key financial metrics has delivered significant value  
for Shareholders:

Net revenue from continuing operations

£8,836m +4%1

Adjusted net income

£1,684m

+14%1

Earnings per share (adjusted diluted)

230.5p

+4%

Earnings per share growth over 3 year period

+6.1% per annum 

  Total Shareholder Return

rewarding 2014 performance
At RB, the remuneration packages are designed to support the  
philosophy of pay for performance and alignment between management 
and Shareholders.

As can be seen, excellent performance has been delivered in challenging 
markets across our key performance metrics. This sustained growth has 
generated substantial value for our Shareholders, such that £100 invested 
in RB on 1 January 2012, was worth £184 by 31 December 2014, against 
the FTSE 100 returning £131 during the same period.

Based on the Remuneration Committee’s assessment of this performance 
delivered by RB, compared to the stretching performance targets set, the 
2014 bonus for Executive Directors paid out at 72% of maximum (2.58 x 
target) and the LTIP in respect of three-year performance to 31 December 
2014, vested at 40%. 

Full details of RB’s performance against the metrics set for our annual 
bonus are set out on page 51, and the assessment of the LTIP vesting is 
detailed on page 52. 

2014 single figure
The resultant ‘single figure’ of total remuneration is detailed on page 53 
and summarised in the chart below. As can be seen, the majority of RB’s 
total remuneration package is variable pay, linked to delivery of exceptional 
financial performance and creation of value for Shareholders. The chart 
below also represents the first year that LTIP awards reflect the grant made 
to the CEO after his appointment to CEO in 2011.

Just 10% of the CEO’s total remuneration is made up of fixed remuneration 
(salary, pension and benefits), with over 40% of the value of his package 
due to the significant share price growth over the last three years.

CEO

CFO1

£11.24m

£3.32m

£0m

£2m

£4m

£6m

£8m

£10m

Fixed remuneration

Bonus

Value of LTIP at award

Share price increase of LTIP award

1 For CFO the LTIP vesting is in respect of the award made on joining RB, with share price growth calculated from date joining.

£184

£131

Alignment between executive directors and Shareholders
Our performance linked remuneration package is underpinned by a 
meaningful share ownership policy, which drives a culture of ownership 
throughout the Company in order to further the alignment between our 
Executive Directors and our Shareholders. Executive Directors are required 
to build their share ownership over eight years and both have made good 
progress over the last twelve months. 

The table on page 54 details the shareholding of the Executive Directors against 
their requirement as at 31 December 2014, which is summarised below:

Dec 11

Dec 12

Dec 13

Dec 14

RB

FTSE 100

CEO

CFO

190

180

170

160

150

140

130

120

110

100

90

1
1
0
2

r
e
b
m
e
c
e
D
1
3

n
o
d
e
t
s
e
v
n

i

0
0
1
£

f
o
e
u
a
V

l

1  At constant exchange rates.

0

100,000

200,000

300,000

400,000

500,000

600,000

Shareholding requirement

Current shareholding

50

RB Annual Report and Financial Statements 2014Corporate Governance 
 
 
 
 
 
 
 
 
 
 
Annual Report on Remuneration

remuneration Committee membership in 2014
As of 31 December 2014, the Remuneration Committee comprised four 
Non-Executive Directors.
•	 Judy Sprieser (Chair)
•	 Nicandro Durante
•	 Doug Tough
•	 Adrian Bellamy

remuneration in respect of performance in 2014
Base Salary
Base salaries are reviewed taking into account the salary increases for the 
wider workforce, as well as competitive practice for similar roles in the 
Company’s remuneration peer group, comprising 19 international 
companies, and individual performance. Following its review of salary 
levels in late 2013, the Committee approved the following base salary 
increases with effect from 1 January 2014:

Richard Cousins was also a member of the Remuneration Committee until 
7 May 2014 when he retired from the Board.

During the year the Committee met five times. Further details on the 
members of the Committee and on their attendance at meetings are 
provided in the Corporate Governance section.

Executive Director

Rakesh Kapoor

Adrian Hennah

Base salary 
at 1 January 
2013

Base salary 
from 
1 January 
2014

£832,000

£865,000

£550,000

£561,000

Percentage 
increase

4%

2%

The Committee’s purpose is to assist the Board of Directors in fulfilling its 
oversight responsibility by ensuring that remuneration policy and practices 
reward fairly and responsibly; are linked to corporate and individual 
performance; and take account of the generally accepted principles of 
good governance.

On behalf of, and subject to approval by, the Board of Directors, the 
Committee primarily:
•	 Sets and regularly reviews the Company’s overall remuneration 

strategy;

•	 Determines the general remuneration policy for senior executives; and
•	

In respect of the Chairman, the Executive Directors and members of the 
Executive Committee sets, reviews and approves:
 – Remuneration policies, including annual bonuses and long-term 

incentives;

 – Individual remuneration and compensation arrangements;
 – Individual benefits including pension and superannuation 

arrangements;

 – Terms and conditions of employment including the Executive 

Directors’ service agreement;

 – Participation in any of the Company’s bonus and long-term incentive 

plans; and

 – The targets for any of the Company’s performance-related bonus 

and long-term incentive plans.

The Executive Directors are responsible for evaluating and making 
recommendations to the Board of Directors on the remuneration of the 
Non-Executive Directors. Members of the Remuneration Committee and 
any person attending its meetings do not participate in any discussion or 
decision on their own remuneration.

The base salary increases for Executive Directors take into account 
performance and follow the same base salary merit increase guidelines as 
other UK employees. The average salary increase for our UK employees 
was c.3%, effective 1 January 2014.

Annual bonus in respect of 2014 performance
Prior to the start of the year, the Remuneration Committee set stretching 
performance targets for the Executive Directors in 2014. As set out in last 
year’s report, these were based on absolute net revenue growth and net 
income growth, both measured in Sterling at a constant exchange rate. 

In line with the Remuneration Policy, threshold, target and maximum 
performance levels were set and calibrated such that at threshold, zero 
bonus is paid, with a target bonus opportunity of 120% of salary for the 
CEO and 90% of salary for the CFO. Performance under each of the 
measures is combined multiplicatively such that threshold performance, or 
below, results in a zero bonus and for truly exceptional performance the 
maximum bonus is 3.57 x target bonus (428% of salary for the CEO and 
321% for the CFO).

2014 was another year of growth and outperformance for RB, which 
created significant value for Shareholders. In the face of challenging 
market conditions, the management team delivered top line growth 
combined with strong margin expansion.
•	 Net revenue growth of 4% at constant exchange rates on both a like 
for like and total basis, with 5% growth in our continuing operations1.
•	 Significant gross margin expansion of 100bps to 57.7%, driven by mix, 

pricing and cost optimisation initiatives.

•	 Strong growth in adjusted operating profit of +11% on a constant 

basis, with margins up 160bps to 24.7%.

•	 This results in excellent growth of 14% in adjusted net income, on a 

constant currency basis.

•	 We also successfully completed the demerger of RBP / Indivior PLC, 

which delivered a significant gain to Shareholders of £1.3bn.

•	 This strong performance has resulted in a dividend payment which is 
1% above that delivered last year, with an £800m share buyback 
programme planned for 2015.

1  Net revenue growth measured including acquisitions and excluding divestitures  

during the year.

51

RB Annual Report and Financial Statements 2014Corporate Governance 
 
 
Annual Report on Remuneration 

In line with our commitment to Shareholders we have enhanced our 
disclosure in respect of annual bonus achievements. The chart below 
illustrates the actual 2014 performance for our continuing operations 
compared to the threshold and maximum performance levels set by the 
Remuneration Committee. 

As a result, a number of decisions were made by the Remuneration 
Committee to ensure these objectives were met. These included:
•	 For outstanding awards, any earnings relating to RBP would be 
removed from the EPS calculation to ensure that performance is 
measured on a fair and consistent basis.

•	 However, no adjustments would be made until the demerger had  

Maximum
(3.57 x target)

been completed.

Performance
measure

Threshold
(zero bonus)

Net revenue 
growth (%)1

1%

Adjusted net 
income growth (%)

3%

Combined outcome: 2.58 x target

Actual

5%

14%

7%

12%

Audited

The 2014 performance compared to the performance ranges, as set out 
above, generates a multiplier for each performance measure such that 
when combined the outcome for the 2014 bonus is 2.58 x target. This 
resulted in a 2014 bonus for the CEO and CFO, as follows:

Salary

£865,000

£561,000

x

x

x

Target
bonus

120%

90%

x

x

x

Performance
multiplier

2.58

2.58

CEO

CFO

=

=

=

2014
bonus

£2,678,040

£1,302,642

Audited

lTiP vesting for performance to 2014
CEO
In December 2011, Rakesh Kapoor received the first LTIP award since his 
appointment as CEO. Vesting of this award is dependent on compound 
average annual growth (CAAG) in adjusted EPS over the three-year period 
ending on 31 December 2014. 

The RB LTIP policy, approved by Shareholders, is designed to align 
participants with Shareholders through making awards with stretching 
performance conditions denominated in shares and options. The significant 
value generated for Shareholders over the last three years is therefore 
reflected in the value of the LTIP vesting with more than 60% of the value 
being due to share price growth, as illustrated in the chart below: 

2012 LTIP (40% vesting)

£0m

£1m

£2m

£3m

£4m

£5m

£6m

£7m

Face value at award

Share price growth

Further details on LTIP vesting
In 2013, the Company announced the strategic review of its 
pharmaceuticals business (RBP) with the objective of maximising value for 
Shareholders. At this time the Committee considered any potential impact 
a demerger may have on incentive arrangements within RB and agreed the 
outcomes should meet the following objectives:
•	 To ensure the outcome of the review was not influenced by the 
potential impact on EPS for the purpose of incentive plans.

•	 To maintain the alignment between management and Shareholder 

interests.

•	 To reinforce management’s focus on the core business.
•	 To maximise value from RBP.

1  Net revenue growth measured including acquisitions and excluding divestitures  

during the year.

52

•	 As a result the 2011 LTIP awards which vested in May 2014 were not 
adjusted, which resulted in a lower vesting level than if the EPS for 
these awards had been adjusted for RBP.

In July 2014 it was announced that RBP had the potential to deliver 
significant long-term value creation as a stand-alone business and it was 
demerged from the business as Indivior PLC in December 2014, supported 
by more than 99% of voting Shareholders.

This has resulted in a significant gain to RB Shareholders of £1.3bn from 
the demerger of Indivior PLC representing value created by management 
over a number of years. However, the Remuneration Committee has 
determined that it should not be included in the calculation of EPS growth 
for the purposes of determining LTIP vesting.

In order for EPS to be measured on a fair and consistent basis across the 
performance period, following the completion of the demerger and after 
consultation with major Shareholders, the EPS figures for the 2012 awards 
due to vest in May 2015 have been calculated so that earnings relating to 
RBP have been removed from both the base year and final year. No changes 
were made to the vesting schedule or the growth targets. The Committee 
considers that this approach ensures that performance has been measured 
on a consistent basis across the performance period and was no less 
stretching than the targets that were set at the time of the award.

Had the gain from the demerger and RBP historic earnings been included 
for the purposes of determining LTIP vesting, then full vesting would have 
been achieved for the three-year period to 31 December 2014. The 
Committee believes that the vesting level is a fair reflection of the 
Company’s underlying performance over the performance period. 

This approach will also be applied to all outstanding awards.

The threshold target for awards was growth of 6% p.a., with awards 
vesting in full for growth of 9% p.a. Despite exceptional 2014 net 
income growth of 14% p.a. at constant exchange rates, adverse FX on 
translation reduced this performance by 10% in 2014. Earnings per 
share growth over the period 2011–2014 measured on actual currency 
basis was 6.1% p.a. 

This resulted in threshold performance being achieved and the  
LTIP award made in December 2011, following Rakesh Kapoor’s 
appointment as CEO may vest to the following extent on 7 May 2015 
for performance over the completed three-year period:

Awards

Shares

Options

Interests
held

Exercise 
price

Vesting 
%

Interests
vesting

Share 
price1

Estimated
value

205,643

n/a

40%

82,257

£50.79

£4,177,833

411,286

£31.20

40%

164,514

£50.79

£3,222,829

Audited

1   As the share price on the date of vesting is unknown at the time of reporting, the 
value is estimated using the average market value over the last quarter of 2014 of 
£50.79. The actual value at vesting will be disclosed in the 2015 Annual Report.

RB Annual Report and Financial Statements 2014Corporate Governance  
 
CFO (Audited)
As disclosed in last year’s remuneration report, Adrian Hennah’s joining 
arrangements included awards made to reflect forfeited long-term 
incentives in relation to his previous employment.

review of past performance
The chart below shows the Total Shareholder Return (TSR) of the Company 
compared to the UK FTSE 100 Index over the three-year period from  
1 January 2012 to 31 December 2014.

The final award under these arrangements was released in December 2014 
and, as previously disclosed, was equal in value to 25,000 RB shares at the 
exercise price for the December 2014 option grant. This exercise price was 
£52.00 and so Adrian received an award of £1,300,000. Following 
deductions for tax, the net proceeds were used to purchase 13,222 RB 
shares which will be retained under his share ownership obligation.

This period represents the full financial years of the tenure of Rakesh 
Kapoor as CEO, as well as being the performance period for the first 
award made to him following his appointment as CEO, which vests in  
May 2015.

Total Shareholder Return over the 3 years to 31 December 2014 

Single total figure of remuneration for executive directors 
(Audited)
The table below sets out a single figure for the total remuneration received 
by each Executive Director for the year ended 31 December 2014, based 
on the information set out in the previous sections. This is compared to the 
prior year figure. The value of Rakesh’s LTIP vesting in 2013 represents the 
last award he received prior to promotion to the Board, with the 2014 
vesting reflecting his first full award as CEO: 

Base salary

Taxable benefits1

Annual bonus2

LTIP

Rakesh Kapoor

Adrian Hennah

2014 
£

2013 
£

2014 
£

2013 
£

865,000

832,000

561,000

550,000

36,304

38,585

22,041

20,992

2,678,040

3,564,288

1,302,642

1,767,150

7,400,6623

2,158,0804

1,300,000

–

  Historical TSR performance

190

180

170

160

150

140

130

120

110

100

90

1
1
0
2

r
e
b
m
e
c
e
D
1
3

n
o
d
e
t
s
e
v
n

i

0
0
1
£

f
o
e
u
a
V

l

Pension benefit5

257,100

247,200

138,250

135,500

Dec 11

Dec 12

Dec 13

Dec 14

ToTAl

Other6

11,237,106

6,840,153

3,323,933

2,473,642

RB

FTSE 100

–

–

–

1,395,750

Total including other

11,237,106

6,840,153

3,323,933

3,869,392

£184

£131

The table below sets out the single figure of total remuneration for Rakesh 
Kapoor in his tenure as CEO. LTIP awards vesting in 2011 to 2013 are those 
made to him prior to his appointment to the Board.

CEO single figure of 
remuneration (£000)

2011

2012

2013

2014

Rakesh Kapoor

£4,497

£8,411

£6,840

£11,237

Annual Bonus as a 
percentage of maximum

LTIP vesting 

31%

100%

53%

100%

100%

40%

72%

40%

1  Taxable benefits consist primarily of company car or car allowance and healthcare. 
2  Cash payment for performance during year based on multiplier of 2.58x target. See 

‘Annual Bonus in respect of 2014 performance’ on page 51 for details.

3  Reflects the estimated value of LTIP shares and options granted in December 2011, the 
first award received as CEO, which are due to vest on 7 May 2015 at 40%. Valued 
using an average share price over Q4 of £50.79. £4.7m of the total LTIP value is 
attributable to the share price growth over the period since award. See the relevant 
sections on page 52 for more details.

4  Represents the vesting of an LTIP award made prior to promotion to the Board. This 
value has been restated from last year which used an average share price of £46.88 
over Q4 to estimate the value the award (£2,010,240). The actual value based on the 
£48.46 share price on the date of vesting on 7 May 2014 was £2,158,080. 

5  During the year Rakesh Kapoor participated in the RB Executive Pension Plan, a defined 
contribution scheme, in relation to which the Company contributed £12,500 in the year 
(2013: £50,000). The Company also paid Executive Directors a cash allowance which 
amounted to £244,600 and £138,250 for Rakesh Kapoor and Adrian Hennah, 
respectively. In combination these payments reflect the full pension provision outlined 
in the policy table. 

6  As reported in last year’s report, Adrian Hennah received a sign-on award of 

£200,000, paid on appointment, to partially replace the value of deferred bonus 
awards at his previous employer. He was also paid a cash award to the value of 25,000 
RB shares (£1,195,750), the net amount of which was used to purchase shares which 
are retained as part of the Executive share ownership obligation.

53

RB Annual Report and Financial Statements 2014Corporate Governance 
 
 
 
 
 
 
 
Annual Report on Remuneration 

executive directors’ shareholding requirements (Audited)
Our performance linked remuneration package is underpinned by a meaningful share ownership policy, which drives a culture of ownership throughout 
the Company. Executive Directors are expected to acquire significant numbers of shares over eight years and retain these until retirement from the 
Board. The table below shows the shareholding of each Executive Director against their respective shareholding requirement as of 31 December 2014:

Rakesh Kapoor

Adrian Hennah

Shares held

Performance 
tested but 
unvested 
(B)

Owned 
outright 
(A)

426,034

898,058

26,851

137,540

Options held

Performance 
tested but 
unvested 
(D)

Shareholding 
guideline 
(number of 
shares)

Vested but 
not exercised 
(C)

–

–

1,633,841

600,000

275,060

200,000

Rakesh Kapoor has exceeded his pro-rated target based on tenure to date and Adrian Hennah has made good progress towards his target during his 
first two years as an Executive Director to the satisfaction of the Committee. Due to the levels of shareholdings of the current Executive Directors, LTIP 
awards that vest over the next three to five years will be required to be held until the Director reaches his share ownership guideline. Further details of 
the scheme interests contained in columns B–D are provided in the table on page 59. 

Percentage change in Ceo remuneration
The table below shows the percentage change in CEO remuneration from the prior year compared to the average percentage change in remuneration 
for all UK employees who form part of the management team (Top400). This group has been chosen as it represents the most appropriate comparator 
group for reward purposes for our UK-based Group Chief Executive.

The analysis excludes part-time employees and is based on a consistent set of employees, i.e. the same individuals appear in the 2013 and 2014 populations. 

Base salary

Taxable benefits

Annual bonus

CEO

% change 
2013-2014

4%

–6%

Other 
employees

% change 
2013-2014

3%

2%

–25%

–26%

The difference in the percentage change of the annual bonus for the CEO and other employees is primarily a result of the fact that different targets are 
set for different areas of the business which are subject to different challenges. 

The percentage change in taxable benefits for other employees excludes international transfer benefits as this is volatile from year to year based on each 
individual’s circumstance.

relative importance of spend on pay
The table below shows Shareholder distributions (i.e. dividends and share buybacks) and total employee pay expenditure for FY 2013 and FY 2014, 
along with the percentage change in both. 

Shareholder distributions (dividends and share buybacks)

Total employee expenditure1

2014 
£

2013 
£

% change 
2013–2014

1,302m

1,271m

1,245m

1,329m

2%

–6%

1  As set out in Note 5 to the Financial Statements, costs incurred in respect of RB Pharmaceuticals business are included for both 2013 and 2014.

exit payments made in the year (Audited)
No exit payments were made to Executive Directors during the year.

Payments to past directors (Audited)
No payments were made to past Directors in the year. 

54

RB Annual Report and Financial Statements 2014Corporate GovernanceScheme interests awarded in 2014 (Audited)
lTiP
In December 2014, Executive Directors were granted the following awards under the LTIP, based on a fixed number of shares and share options. Vesting 
of these awards in full requires achievement of stretching performance conditions over the three-year period. 

Performance shares
Rakesh Kapoor

Adrian Hennah

Share options
Rakesh Kapoor

Adrian Hennah

Date of 
grant

Shares over 
which awards 
granted

Market price 
at date of 
award1

Exercise 
price2

Face 
value3

Performance 
period

Exercise/vesting 
period

1 December 2014

1 December 2014

240,000

45,000

400,000

90,000

£52.40

n/a

£52.40

£52.004

£12,576,000

£2,358,000

£160,000

£36,000

1 Jan 15–31 Dec 17

May 18

1 Jan 15–31 Dec 17

May 18–Dec 24

1   The market price on the date of award is the closing share price on the date of grant.
2   The exercise price is based on the average closing share price over the five business days prior to the date of grant.
3   For performance shares based on the market price at the date of award and assuming full vesting. For share options based on the face value of the potential gain at award assuming 

full vesting, calculated as the difference between market price and exercise price. The face value of shares under option is £20,960,000 for Rakesh Kapoor and £4,716,000 for Adrian 
Hennah if calculated as the number of shares multiplied by the market price at date of award.

4   Exercise price subsequently adjusted following the Indivior PLC demerger. See tables on page 59 for details.

Consistent with awards made since December 2008, vesting of the LTIP awards is dependent on the achievement of targets relating to compound 
average annual growth (CAAG) in EPS over a three-year period. EPS is measured on an adjusted diluted basis, as shown in the Group’s financial 
statements, as this provides an independently verifiable measure of performance. However, the Remuneration Committee maintains the discretion to 
make adjustments to the measure if this is considered to be appropriate. Any adjustments will be disclosed in the Annual Report on Remuneration.

There is no retesting. Awards granted in December 2014 will vest on the following schedule, which requires significant compound annual growth in EPS 
in order for the awards to vest, as follows:

ePS CAAG 

Proportion of awards vesting (%)

<6%

Nil

6%

20%

Between 6% and 10%

Straight-line vesting between 20% and 100%

≥10%

100%

Single total figure of remuneration for non-executive directors (Audited)
The following Non-Executive Director fee policy was in place for the year ended 31 December 2014:

Role

Base fees
Chairman
Deputy Chairman
Non-Executive Director
Additional fees
Chair of Audit Committee
Chair of Remuneration Committee
Member of Audit Committee
Member of Remuneration Committee
Senior Independent Director

Cash 
fee

Fee delivered 
in RB shares

£308,000
£82,000
£70,000

£67,000
£18,000
£15,000

£30,000
£30,000
£15,000
£15,000
£12,000

–
–
–
–
–

55

RB Annual Report and Financial Statements 2014Corporate GovernanceAnnual Report on Remuneration 

The table below sets out a single figure for the total remuneration received by each Non-Executive Director for the year ended 31 December 2014 and 
the prior year: 

2014 fees (£)

2013 fees (£)

Adrian Bellamy

Richard Cousins1

Nicandro Durante

Peter Harf

Ken Hydon

André Lacroix

Judy Sprieser

Warren Tucker

Jaspal Bindra2

Sue Shim2

Doug Tough3

Graham Mackay

Cash

Shares

2014 
Total

 Cash

Shares

2013 
Total

308,000

67,000

375,000

 308,000

67,000

375,000

29,943

85,000

97,000

5,192

6,250

35,135

91,250

 85,000

15,000

100,000

 7,083

–

7,083

18,000

115,000

 97,000

18,000

115,000

100,000

15,000

115,000

 100,000

15,000

115,000

97,000

15,000

112,000

 91,000

15,000

106,000

100,000

15,000

115,000

 100,000

15,000

115,000

85,000

42,500

42,500

14,167

–

15,000

100,000

 85,000

15,000

100,000

6,250

6,250

2,500

–

48,750

48,750

16,667

– 

– 

 –

–

–

–

–

–

–

–

48,500

15,000

63,500

1  The fees paid to Richard Cousins relate to the period to 7 May 2014 when he stepped down from the Board of Directors
2 
3  Doug Tough was appointed a Non-Executive Director with effect from 1 November 2014

Jaspal Bindra and Sue Shim were appointed Non-Executive Directors with effect from 1 July 2014

Performance graph
The graph below shows the TSR of the Company and the UK FTSE 100 Index over the period since 1 January 2000, representing the period of full 
financial years since the merger of Reckitt & Colman plc and Benckiser N.V. and the listing on the London Stock Exchange of Reckitt Benckiser Group plc. 
This shows the growth in the value of a hypothetical holding of £100 invested on 31 December 1999. We have also shown the growth in value of a 
holding of £100 invested on 31 December 2008, as required by disclosure regulations. The FTSE 100 index was selected on the basis of companies of  
a comparable size in the absence of an appropriate industry peer group in the UK. 

  Total Shareholder Return since 31 December 1999 

  Total Shareholder Return since 31 December 2008

1,400

9
9
9
1

1,200

1,000

r
e
b
m
e
c
e
D
1
3

t
a
d
e
t
s
e
v
n

i

0
0
1
£

f
o
e
u
a
V

l

800

600

400

200

0

D ec 99

D ec 00

D ec 01

D ec 02

D ec 03

D ec 04

D ec 05

D ec 06

D ec 07

D ec 08

D ec 09

D ec 10

D ec 11

D ec 12

D ec 13

D ec 14

£1,397

£158

260

250

240

230

220

210

200

190

180

170

160

150

140

130

120

110

100

90

8
0
0
2

r
e
b
m
e
c
e
D
1
3

t
a
d
e
t
s
e
v
n

i

0
0
1
£

f
o
e
u
a
V

l

£251

£184

Dec 08

Dec 09

Dec 10

Dec 11

Dec 12

Dec 13

Dec 14

RB

FTSE 100

RB

FTSE 100

The table below sets out the single figure of total remuneration received by the previous CEO (Bart Becht) between 2009 and 2011:

Year

2009

2010

2011

Single figure 
(£’000)

£28,881

£17,150

£18,076

Annual 
bonus

100%

76%

31%

LTIP 
vesting

100%

100%

100%

56

RB Annual Report and Financial Statements 2014Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
directors’ service contracts 
Non-Executive Directors have letters of engagement which set out their duties and time commitment expected. They are appointed for an initial 
three-year term, subject to election and annual re-election by Shareholders. Appointments are renewable for subsequent three-year terms by mutual 
consent. Details are set out below: 

Length of Service at 31 Dec 2014

Name

Adrian Bellamy

Jaspal Bindra

Nicandro Durante

Peter Harf

Ken Hydon

André Lacroix

Sue Shim

Judy Sprieser

Doug Tough

Warren Tucker

Date of Appointment

3 December 1999 
(Chairman from 7 May 2003)

1 July 2014

1 December 2013

3 December 1999

1 December 2003

1 October 2008

1 July 2014

21 August 2003

1 November 2014

24 February 2010

Years

15 years

0 years

1 year

15 years

11 years

6 years

0 years

11 years

0 years

4 years

Months

1 month

6 months

1 month

1 month

1 month

3 months

6 months

4 months

2 months

10 months

Directors’ letters of engagement are available for inspection at the registered office. 

external appointments 
With the approval of the Board of Directors in each case, and subject to the overriding requirements of the Company, Executive Directors may accept  
an external appointment as a Non-Executive Director of another company and retain any fees received. Adrian Hennah received fees and benefits of 
£78,220 during the year in respect of his directorship of Reed Elsevier PLC and £10,563 in respect of his directorship of Indivior PLC. 

Summary of Shareholder voting at the 2014 AGm
The following table shows the results of the resolutions regarding remuneration at the 2014 AGM:

Approve the Directors’ Remuneration Policy

406,176,557

80.15% 100,609,327

19.85% 506,785,884 13,393,177

Approve the 2013 Directors’ Remuneration Report

296,189,941

68.54% 135,982,036

31.46% 432,171,977 86,005,715

Votes for

For % Votes against

Against %

Total

Votes 
withheld

The level of support for the Remuneration Policy was broadly similar to that received at the 2013 AGM in respect of the advisory vote on the 
Remuneration Report (81.77%). However, the Committee was disappointed with the level of votes in favour of the 2013 Directors’ Remuneration 
Report. Having had discussions with Shareholders, the Committee understands that the main reason for the relatively low level of support was due to 
the lack of disclosure of the annual bonus targets in the context of the maximum payout in respect of 2013. Following consultation with Shareholders, 
we have enhanced the level of our disclosure in this year’s Report, including the bonus outcomes for 2014, as can be seen on page 55. We are grateful 
for the feedback from our Shareholders and trust that you find this a clear and comprehensive Report that clearly articulates RB’s link between pay  
and performance.

In addition, the Committee has had ongoing dialogue with Shareholders over a number of years regarding our remuneration structure. The Committee 
believes our existing incentive arrangements are simple, reinforce our remuneration principles and align executives closely with the interests of our 
Shareholders. The requirement for Senior Executives to build up significant shareholdings in the Company further supports our policy of executive 
alignment with Shareholders’ interests. The Committee will continue to review the incentive arrangements in the lead up to the next vote of the Policy 
Report at the 2017 AGM. 

Advisers
Deloitte LLP (Deloitte) was appointed by the Committee as independent adviser effective from 1 January 2014 following a review of the advisers in late 
2013. The Committee undertakes due diligence periodically to ensure that Deloitte remains independent of the Company and that the advice provided is 
impartial and objective. Deloitte is a founding member and signatory of the Code of Conduct for Remuneration Consultants, details of which can be 
found at www.remunerationconsultantsgroup.com. During 2014, Deloitte provided support to the Committee in relation to benchmarking executive 
remuneration structure and levels, remuneration related matters in respect of the demerger of Indivior PLC and the consultation of Shareholders on 
remuneration matters. Deloitte also provided the Group with international transfer tax compliance and global mobility services and ad-hoc advice on 
employment/share schemes matters during 2014. These services are provided under separate engagement terms and the Committee is satisfied that the 
provision of these services did not impair Deloitte’s ability to advise the Committee independently. Their total fees for the provision of remuneration 
services to the Committee in 2014 were £184,500 on the basis of time and materials.

57

RB Annual Report and Financial Statements 2014Corporate GovernanceAnnual Report on Remuneration 

implementation of executive director remuneration policy for 2015
Base salary
Base salaries are reviewed taking into account the salary increases for the wider workforce, as well as competitive practice for similar roles in the 
Company’s remuneration peer group, comprising 19 international companies, and individual performance. Following its review of salary levels in  
late 2014, the Committee approved the following base salary increases with effect from 1 January 2015:

Executive Director

Rakesh Kapoor

Adrian Hennah

Base salary 
at 1 January 
2014

Base salary 
from 1 
January 
2015

£865,000

£890,950

£561,000

£577,830

Percentage 
increase

3%

3%

The base salary increases for Executive Directors take into account performance and follows the same base salary merit increase guidelines as other UK 
employees. The average salary increase was c.3%, effective 1 January 2015.

Pension
The CEO and CFO continue to receive pension contributions (or equivalent cash allowances) of 30% and 25% of salary, respectively.

Annual bonus in respect of 2015 performance
For 2015, there will be no changes to the annual bonus opportunities for Executive Directors. Bonuses will continue to be based on RB’s Net Revenue 
growth and Net Income growth, measured in GBP at a constant exchange rate, with the outcome under each of the measures combined multiplicatively 
to give a bonus outcome of 3.57 x the target bonus opportunity if both stretch targets are met.

We have not disclosed the performance targets for 2015 as we consider them to be commercially sensitive. However, we commit to retrospectively 
disclosing the performance ranges in the Directors’ Remuneration Report for the year ending December 2015. 

lTiP
LTIP awards for FY 2015 were granted in December 2014. Details of these awards are summarised on page 55. Awards to be made in December 2015 
will be disclosed in the Annual Report on Remuneration in next year’s Remuneration Report. 

implementation of non-executive director remuneration policy for 2015
With effect from 1 January 2015, the fees payable to the Chairman of the Board of Directors and Non-Executive Directors will be as set out in the 
table below:

Role

Base fees
Chairman
Deputy Chairman
Non-Executive Director
Additional fees
Chairman of Audit Committee
Chairman of Remuneration Committee
Member of Audit Committee
Member of Remuneration Committee
Senior Independent Director

2014 Fees

Fee 
delivered in 
RB shares

2015 Fees

Fee 
delivered in 
rB shares

Cash fee

Cash fee

£308,000
£82,000
£70,000

£67,000
£18,000
£15,000

£316,000
£88,150
£71,750

£69,000
£19,350
£15,750

£30,000
£30,000
£15,000
£15,000
£12,000

–
–
–
–
–

£30,000
£30,000
£15,000
£15,000
£20,000

–
–
–
–
–

In accordance with best practice, RB’s Articles of Associations contain a monetary cap on the amount of aggregate fees payable to Non-Executive 
Directors. A resolution to increase the cap under this provision will be submitted for Shareholder approval at the AGM. All Non-Executive Directors will 
continue to be paid in line with the fee policy in force at the time. The Non-Executive Directors’ shareholdings in the Company are set out in detail in the 
Report of the Directors on page 62.

58

RB Annual Report and Financial Statements 2014Corporate Governance 
directors’ interests in shares and options under the lTiP (Audited)

LTIP1

Adrian hennah
Options

Performance-based 
restricted shares

rakesh kapoor 
Options

Performance-based 
restricted shares

Notes

Grant 
date

At 
1.1.141 

Granted 
during the 
year

Exercised/
vested 
during the 
year

Lapsed 
during the 
year

At 
31.12.14

Option price
(£)1

Market price 
at date of 
award 
(£)

Market price 
at date of 
exercise/
vesting
(£)

2
2
3
3

2
3
3

4
4
4,5
2
2
3
3
3

5
2
2
3
3

13.2.13
13.2.13
11.12.13
1.12.14

13.2.13
11.12.13
1.12.14

8.12.08
7.12.09
1.12.10
5.12.11
3.12.12
11.12.13
11.12.13
1.12.14

1.12.10
5.12.11
3.12.12
11.12.13
1.12.14

704
91,816
92,540
–

46,270
46,270
–

180,000
180,000
180,000
411,286
411,286
627
410,642
–

60,000
205,643
205,643
246,772
–

90,000

45,000

400,000

240,000

42.61
41.44
46.51
50.57

27.29
31.65
34.64
31.20
38.06
47.83
46.51
50.57

704
91,816
92,540
90,000

46,270
46,270
45,000

–
–
–
411,286
411,286
627
410,642
400,000

–
205,643
205,643
246,772
240,000

44.19
46.69
52.40

34.08
32.19
39.66
46.69
52.40

52.05
52.05
52.05

48.46

180,000
180,000
72,000

108,000

24,000

36,000

Sharesave Scheme

Rakesh Kapoor 

Adrian Hennah

Grant 
date

8.9.08

4.9.13

At 
1.1.14 

796

403

Granted 
during the 
year

Exercised 
during the 
year

Lapsed 
during the 
year

At 
31.12.14

Option price 
(£)

Market price 
at exercise 
(£)

796

403

21.92

37.20

Exercise/vesting 
period

May 16–Feb 23
May 16–Feb 23
May 17–Dec 23
May 18–Dec 24

May 16
May 17
May 18

May 12–Dec 18
May 13–Dec 19
May 14–Dec 20
May 15–Dec 21
May 16–Dec 22
May 17–Dec 23
May 17–Dec 23
May 18–Dec 24

May 14
May 15
May 16
May 17
May 18

Exercise 
period

Feb 16–July 16

Feb 19–July 19

notes
1  Outstanding LTIP awards on 23 December 2014 were adjusted following the Indivior PLC demerger. The number of outstanding shares and options were adjusted for all grants made 

prior to 2014 with the option price adjusted for the share option grants. These have been restated in the above table.

2  Vesting of LTIP is subject to the achievement of the following compound average annual growth (CAAG) in adjusted EPS over a three-year period:

ePS CAAG for awards granted in december 07–12

Proportion of awards vesting (%)

<6%

Nil

6%

40%

7%

60%

8%

80%

≥9%

100%

3  Vesting of LTIP is subject to the achievement of the following compound average annual growth (CAAG) in adjusted EPS over a three-year period:

ePS CAAG for awards granted in december 13–14

Proportion of awards vesting (%)

<6%

Nil

6%

20%

Between 6% and 10%

Straight-line vesting between 20% and 100%

≥10%

100%

4  Options were exercised in two tranches. The market price at date of exercise set out in above table is the average price on the dates of exercise. 
5  As disclosed in last year’s report, 40% of the LTIP awarded in December 2010 vested following the AGM in May 2014. The remainder of the award lapsed.

59

RB Annual Report and Financial Statements 2014Corporate GovernanceReport of the Directors

The Directors submit their Annual Report and audited Financial Statements 
of the Group for the year ended 31 December 2014 to the members of the 
Company.

directors
The Directors who held office during year and those serving at the date of 
this report are:

There are a number of agreements that take effect, alter or terminate 
upon a change of control of the Company following a takeover, such as 
commercial contracts, bank agreements, property lease arrangements and 
employee share plans. None of these are deemed to be significant in terms 
of their potential impact on the business of the Group as a whole.

There are no significant agreements between the Company and its 
Directors or employees providing for compensation for loss of office or 
employment that occurs because of a takeover bid, except that provisions 
of the Company’s share plans may cause options and awards granted 
under such plans to vest on a takeover.

(resigned 7 May 2014)
(appointed 1 July 2014)

(appointed 10 February 2015)

There is no information that the Company would be required to disclose 
about persons with whom it has contractual or other arrangements which 
are essential to the business of the Company.

(appointed 10 February 2015)

(appointed 1 July 2014)
(appointed 10 February 2015)

(appointed 1 November 2014)

dividend
In July 2014, the Directors resolved to pay an interim dividend of 60p per 
ordinary share (2013: 60p). The dividend was paid on 25 September 2014. 
The Directors are recommending a final dividend for the year of 79p per 
share (2013: 77p) which, together with the interim dividend, makes a total 
for the year of 139p per share (2013: 137p). The final dividend, if approved 
by the Shareholders, will be paid on 29 May 2015 to Shareholders on the 
register at the close of business on 17 April 2015.

Adrian Bellamy
Richard Cousins  
Jaspal Bindra  
Nicandro Durante 
Peter Harf
Mary Harris  
Adrian Hennah 
Ken Hydon
Rakesh Kapoor 
Pam Kirby  
André Lacroix
Sue Shim  
Chris Sinclair  
Judy Sprieser
Doug Tough  
Warren Tucker 

Biographical details of the current Directors are set out on pages 32 to 34.

directors’ interests
A statement of Directors’ interests in the share capital of the Company is 
shown in Table 1 at the end of this Report.

Details of Executive Directors’ options to subscribe for shares in the 
Company are included on page 52 in the audited part of the Directors’  
Remuneration Report.

No Director had a material interest at any time during the year in any 
derivative or financial instrument relating to the Company’s shares. The 
details of the Directors’ remuneration and service agreements are set out 
in the Directors’ Remuneration Report on pages 47 to 59.

Takeover directive
The Company is required to disclose certain additional information 
required by s.992 of the 2006 Act, which implemented the EU Takeovers 
Directive. The following sets out disclosures not covered elsewhere in this 
Annual Report.

The Articles give the Board power to appoint Directors, but also require 
Directors to submit themselves for election at the first AGM following  
their appointment. Under the Articles, all Directors are required to offer 
themselves for re-election every three years. 

The Board is responsible for the management of the business of the 
Company and may exercise all the powers of the Company subject to  
the provisions of the Company’s Articles. 

The Articles contain specific provisions and restrictions regarding the 
Company’s power to borrow money. Powers relating to the alteration of 
share capital are also included in the Articles and Shareholders are asked 
to renew such authorities each year at the AGM. A copy of the Articles is 
available from the Company’s website www.rb.com or can be obtained  
on written request from the Company Secretary or from the UK Registrar 
of Companies.

Unless expressly specified to the contrary in the Articles, the Company’s 
Articles may be amended by a special resolution of the Company’s 
Shareholders.

Share capital
As at 31 December 2014, the Company’s issued share capital consisted of 
736,535,179 ordinary shares of 10p each, of which 718,577,688 were with 
voting rights and 17,957,491 ordinary shares were held in Treasury. Details of 
changes to the ordinary shares issued and of options and awards granted 
during the year are set out in notes 22 and 23 to the Financial Statements.

The rights and obligations attached to the Company’s ordinary shares are 
set out in the Articles. 

There are no restrictions on the voting rights attached to the Company’s 
ordinary shares or the transfer of securities in the Company except, in the 
case of transfers of securities:
•	 That certain restrictions may from time to time be imposed by laws and 

regulations (for example, insider trading laws); and

•	 Pursuant to the Listing Rules of the United Kingdom Listing Authority 

whereby certain employees of the Company require the approval of the 
Company to deal in the Company’s ordinary shares.

No person holds securities in the Company which carry special voting 
rights with regard to control of the Company. The Company is not aware 
of any agreements between holders of securities that may result in 
restrictions on the transfer of securities or on voting rights.

Allotment of shares
The Directors were granted authority at the last AGM held in 2014 to allot 
shares up to a nominal amount of £20.8m. That authority will apply until 
the conclusion of this year’s AGM. At this year’s AGM on 7 May 2015, 
Shareholders will be asked to grant an authority to make such allotments 
up to a nominal amount representing approximately one-third of the 
Company’s issued share capital as at the latest practicable date prior to the 
publication of the Notice of AGM. In line with guidance issued by the 
Association of British Insurers, Shareholders will also be asked to grant an 
authority to allot shares in connection with a rights issue in favour of 
Shareholders up to an aggregate nominal amount representing 
approximately two-thirds of the issued ordinary share capital of the 
Company as at the latest practicable date prior to publication of the Notice 
of AGM. The authorities sought would, if granted, expire at the earlier of 
30 June 2016 or at the conclusion of the AGM of the Company held in 
2016. The Board has confirmed that, in accordance with the UK Corporate 
Governance Code (Code), all Directors will submit themselves for re-
election/election at this year’s AGM and at future AGMs.

60

RB Annual Report and Financial Statements 2014Corporate GovernanceA special resolution will also be proposed to renew the Directors’ power  
to make non-pre-emptive issues for cash up to a nominal amount 
representing less than 5% of the Company’s issued share capital as at the 
latest practicable date prior to the publication of the Notice of AGM. 

Political donations
No political donations or expenditure of the type requiring disclosure 
under s.366 and s.367 of the Companies Act 2006 (2006 Act) were made 
in the year ended 31 December 2014 nor are any contemplated.

Authority to purchase own shares
At the AGM in 2014, Shareholders approved a resolution for the Company 
to make purchases of its own shares. On 30 May 2014, the Directors 
announced their intention to commence a share repurchase programme 
for the repurchase of up to 6m shares for the purpose of offsetting the 
dilutive impact of employee share schemes.

In accordance with that announcement and the authority granted at the 
AGM in 2014, market purchases of 6m of the Company’s ordinary shares 
were made during 2014 at a total cost of £314m including stamp duty. The 
Directors have announced an intention to supplement the current share 
buyback policy which broadly neutralises incentive plan share issuance  
(c. £300m p.a.) with an additional up to £500m share buyback programme 
in 2015. The authority granted at the AGM in 2014 remains valid until the 
conclusion of this year’s AGM on 7 May 2015 and the Directors will seek  
to renew the authority to make market purchases through a resolution to 
be put to Shareholders at this year’s AGM. This authority will be limited  
to a maximum of 71 million ordinary shares and sets the minimum and 
maximum prices which may be paid. The Company’s present intention  
is to hold shares acquired under such authority in Treasury to satisfy 
outstanding awards under employee share incentive plans.

employees
During 2014, the Group employed an average of 37,200 (2013: 37,100) 
people worldwide, of whom 3,400 (2013: 3,700) were employed in the  
UK. The Group is committed to the principle of equal opportunity in 
employment: no applicant or employee receives less favourable treatment 
on the grounds of nationality, age, gender, religion, race, ethnicity or 
disability. The Group recognises its responsibilities to disabled persons and 
endeavours to assist them to make their full contribution at work. Where 
employees become disabled, every practical effort is made to allow them  
to continue in their jobs or to provide retraining in suitable alternative work. 
It is essential to the continued improvement in efficiency and productivity 
throughout the Group that each employee understands the Group’s 
strategies, policies and procedures. Open and regular communication with 
employees at all levels is an essential part of the management process. A 
continuing programme of training and development reinforces the Group’s 
commitment to employee development.

Regular departmental meetings are held where opinions of employees are 
sought on a variety of issues. The Group operates multi-dimensional 
internal communications programmes which include the provision of a 
Group intranet and the publication of regular Group newsletters.

Group incentive schemes reinforce financial and economic factors affecting 
the performance of the business. Employees typically have three to five 
performance objectives which are directly linked to their job and their 
specific contribution to the overall performance of the Group. In addition, 
presentations and videos are given to employees around the Group on 
publication of the Group’s financial results.

The Board encourages employees to become Shareholders and to 
participate in the Group’s employee share ownership schemes, should  
they so wish. Sharesave schemes covering most of the world give 
employees the opportunity to acquire shares in the Company by means  
of regular savings.

independent Auditors
The Auditors, PricewaterhouseCoopers LLP, have indicated their willingness 
to continue in office and a resolution that they be reappointed will be 
proposed at the AGM.

Further disclosures
Information fulfilling the further disclosure requirements contained in  
the Companies Act 2006, Schedule 7 of the Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 2008 and  
the FCA’s Listing Rules and Disclosure and Transparency Rules can be 
found in the following sections of the Annual Report for the period ended 
31 December 2014 which are incorporated into the Report of the 
Directors’ by reference:

Future developments in the business 
Research and development activities 
Acquisitions and disposals
Environmental, social and governance (ESG) matters
Disclosure of greenhouse gas (GHG) emissions
Sustainability and corporate responsibility
Employment policy and employee involvement 
Financial risk management and financial instruments 
Corporate Governance Report including internal control and risk 

management statements 

Post balance sheet events 
Directors’ Statement of Responsibility, including disclosure of 

information to the Auditors 

Page

22
84
114
19
19
133
61
96

36
115

63

There is no additional information requiring disclosure under Listing Rule 
9.8.4R.

Substantial shareholdings
As at 19 March 2015, the Company had received the following notices of 
substantial interests (3% or more) in the total voting rights of the 
Company:

JAB Holdings B.V.
Massachusetts Financial 

Services Company and/or 
its subsidiaries

Date of last TR-1 notification

Nature of 
interest

% of voting 
rights

15 May 2012

Direct

10.6

16 January 2013

Indirect

5.0

Note: Notification was received from Invesco Limited on 18 February 2013 that their 
holding had dropped below 5% and therefore in accordance with DTR 5.1.5R they no 
longer had a notification obligation. Their holding has subsequently reduced below 3%.

61

RB Annual Report and Financial Statements 2014Corporate GovernanceReport of the Directors 

Table 1 – interests in the share capital of the Company (Audited)
The Directors in office at the end of the year and those in office at 
19 March 2015 had the following beneficial interests (unless stated 
otherwise) in the ordinary shares of the Company: 

Adrian Bellamy

Jaspal Bindra (appointed 1 July 2014)

Nicandro Durante

Peter Harf

Mary Harris (appointed 10 February 2015)

Adrian Hennah

Ken Hydon

Rakesh Kapoor

19 March 
2015

31 December 
2014

31 December 
2013

23,599

23,599

22,813

65

59

4,311

nil

65

59

4,311

n/a

n/a

0

4,109

n/a

26,851

26,851

13,629

5,671

5,671

5,510

426,034

426,034

317,537

Pam Kirby (appointed 10 February 2015)

André Lacroix

Sue Shim (appointed 1 July 2014)

Chris Sinclair (appointed 10 February 2015)

22

2,408

64

nil

n/a

2,408

64

n/a

Judy Sprieser

3,979

3,979

Doug Tough (appointed 1 November 2014)

39

39

Warren Tucker

1,863

1,863

n/a

2,253

n/a

n/a

3,809

n/a

1,694

notes
1  No person who was a Director (or a Director’s connected person) on 31 December 
2014 and at 19 March 2015 had any notifiable share interests in any subsidiary.
2  The Company’s Register of Directors’ Interests (which is open to inspection) contains 

Corporate governance statement
In compliance with the Disclosure and Transparency Rules (DTR) 7.2.1,  
the disclosures required by DTR 7.2.2 to 7.2.7 are set out in this Report  
of the Directors and in the Corporate Governance Report on pages 30  
to 63 which together with the Directors’ Statement of Responsibilities  
are incorporated by reference into this Report of the Directors.

Annual General meeting
The Notice convening the eighth AGM of the Company, to be held on 
Thursday, 7 May 2015 at 11.15 am at the London Heathrow Marriott Hotel, 
Bath Road, Hayes, Middlesex UB3 5AN, is contained in a separate 
document for Shareholders. 

In accordance with the Shareholder Rights’ Directive (Directive) which 
came into force in August 2009, the Company obtained Shareholder 
approval at the AGM in 2014 to call meetings, other than Annual General 
Meetings, on 14 clear days’ notice. Prior to the implementation of the 
Directive, the Company was able to call meetings other than an AGM on 
14 clear days’ notice without obtaining Shareholder approval and, to 
preserve this ability, Shareholders will be asked to renew this authority  
at the AGM. 

Although Article 78 governs the retirement of Directors by rotation,  
the Board has agreed that all the Directors will submit themselves for 
re-election/election at this year’s AGM and at future AGMs in compliance 
with the Code.

By Order of the Board

WilliAm mordAn / Company Secretary
Reckitt Benckiser Group plc
103-105 Bath Road 
Slough, Berkshire SL1 3UH 

full details of Directors’ shareholdings and options to subscribe.

Company registration number: 6270876

19 March 2015

62

RB Annual Report and Financial Statements 2014Corporate GovernanceDirectors’ Statement of Responsibilities 

Going concern 
The Group’s business activities, together with the factors likely to affect  
its future development, performance and position are set out in the 
Strategic Report on pages 1 to 27. The financial position of the Group and 
Company, its cash flows, liquidity position and borrowing facilities, as well 
as the Group’s objectives, policies and processes for managing its capital; 
its financial risk management objectives; details of its financial instruments 
and hedging activities; and its exposure to credit risk and liquidity risk are 
described in the Strategic Report on page 24 and in note 14 to the Group 
Financial Statements. 

The Group has considerable financial resources together with a diverse 
customer and supplier base across different geographical Areas and 
categories. As a consequence, the Directors believe that the Group and 
Company are well placed to manage their business risks successfully 
despite the current uncertain economic outlook.

The Directors have a reasonable expectation that the Group and Company 
have adequate resources to continue in operational existence for the 
foreseeable future. Thus they continue to adopt the going concern basis of 
accounting in preparing the annual Financial Statements in accordance 
with the FRC’s ‘Going Concern and Liquidity Risk: Guidance For Directors 
of UK Companies 2009’. This statement is also made to fulfil the 
requirements of Listing Rules 9.8.6R(3) and 9.8.10R(1) and C.1.3 of  
the Code.

disclosure of information to Auditors
The Directors, having made appropriate enquiries, state that:
1)  So far as each Director is aware, there is no relevant audit information 

of which the Auditors are unaware; and

2)  Each Director has taken all the steps that he/she ought to have taken as 
a Director to make him/herself aware of any relevant audit information 
and to establish that the Company’s Auditors are aware of that 
information.

By Order of the Board

WilliAm mordAn / Company Secretary

Reckitt Benckiser Group plc
103–105 Bath Road 
Slough, Berkshire SL1 3UH 

Company registration number: 6270876
19 March 2015

The Directors are responsible for preparing the  
Annual Report, the Directors’ Remuneration Report  
and the Financial Statements in accordance with  
applicable law and regulations.

Company law requires the Directors to prepare financial statements for 
each financial year. Under that law the Directors have prepared the Group 
Financial Statements in accordance with International Financial Reporting 
Standards (IFRSs) as adopted by the European Union, and the Company 
Financial Statements in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting Standards and 
applicable law). In preparing the Group Financial Statements, the Directors 
have also elected to comply with IFRSs, issued by the International 
Accounting Standards Board (IASB). Under company law the Directors 
must not approve the Financial Statements unless they are satisfied that 
they give a true and fair view of the state of affairs of the Group and the 
Company and of the profit or loss of the Group for that period. In 
preparing these Financial Statements, the Directors are required to: 
•	 select suitable accounting policies and then apply them consistently;
•	 make judgements and accounting estimates that are reasonable  

and prudent;

•	 state whether IFRSs as adopted by the European Union and IFRSs issued 
by IASB and applicable UK Accounting Standards have been followed, 
subject to any material departures disclosed and explained in the Group 
and Company Financial Statements respectively;

•	 prepare the Financial Statements on the going concern basis unless it  

is inappropriate to presume that the Group and Company will continue 
in business.

The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of the 
Company and the Group and enable them to ensure that the Financial 
Statements and the Directors’ Remuneration Report comply with the 
Companies Act 2006 and, as regards the Group Financial Statements, 
Article 4 of the IAS Regulation. They are also responsible for safeguarding 
the assets of the Company and the Group and hence for taking reasonable 
steps for the prevention and detection of fraud and other irregularities. 

The Directors are responsible for the maintenance and integrity of the 
Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions. 

The Directors consider that the Annual Report and Financial Statements, 
taken as a whole, is fair, balanced and understandable and provides the 
information necessary for Shareholders to assess the performance, 
business model and strategy. 

Each of the Directors, whose names and functions are listed on pages 32 
to 34 confirms that, to the best of his/her knowledge:

•	 The Group Financial Statements, which have been prepared in 

accordance with IFRSs as adopted by the EU and IFRSs as issued by the 
IASB, give a true and fair view of the assets, liabilities, financial position 
and profit of the Group; and

•	 The Report of the Directors includes a fair review of the development 
and performance of the business and the position of the Group, 
together with a description of the principal risks and uncertainties  
that it faces.
In addition, the Directors consider that the Annual Report, taken  
as a whole, is fair, balanced and understandable and provides the 
information necessary for Shareholders to assess the performance, 
business model and strategy.

•	

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RB Annual Report and Financial Statements 2014Corporate GovernanceFinancial Statements
65    Independent Auditors’ Report to the members of  

Reckitt Benckiser Group plc

71   Group Income Statement
72   Group Statement of Comprehensive Income
73   Group Balance Sheet
74   Group Statement of Changes in Equity
75   Group Cash Flow Statement
76   Notes to the Financial Statements
116  Five Year Summary
117   Parent Company – Independent Auditors’ Report to the  

members of Reckitt Benckiser Group plc

119  Parent Company Balance Sheet
120  Notes to the Parent Company Financial Statements

other information
126  Our Relationships and Principal Operating Risks
133  Management of Sustainability
134  Shareholder Information

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RB Annual Report and Financial Statements 2014Independent Auditors’ Report to the members of Reckitt Benckiser Group plc 

our opinion
In our opinion, Reckitt Benckiser Group plc’s group financial statements 
(the “financial statements”):
•	 give a true and fair view of the state of the Group’s affairs as at 31 
December 2014 and of its profit and cash flows for the year then 
ended;

•	 have been properly prepared in accordance with International Financial 
Reporting Standards (“IFRSs”) as adopted by the European Union; and

•	 have been prepared in accordance with the requirements of the 

Companies Act 2006 and Article 4 of the IAS Regulation.

Separate opinion in relation to iFrSs as issued by the iASB
As explained in note 1 to the financial statements, the Group, in addition 
to applying IFRSs as adopted by the European Union, has also applied IFRSs 
as issued by the International Accounting Standards Board (IASB).

In our opinion, the financial statements comply with IFRSs as issued by the 
IASB.

What we have audited
Reckitt Benckiser Group plc’s financial statements comprise:
•	 the Group Balance Sheet as at 31 December 2014;
•	 the Group Income Statement and Group Statement of Comprehensive 

Income for the year then ended;

•	 the Group Cash Flow Statement for the year then ended;
•	 the Group Statement of Changes in Equity for the year then ended; and
•	 the notes to the financial statements, which include a summary of 
significant accounting policies and other explanatory information.

Scope
•	 We conducted audit work in 19 countries in which the Group has 

significant operations.

•	 Our audit scope accounted for 75% of continuing Group revenue and 
74% of continuing Group profit before tax adjusted for non-recurring 
exceptional items.

•	 The Group engagement team visited 15 of the 21 component audit 
teams to attend audit clearance meetings and discuss the audit 
approach and findings with those local audit teams.

•	 For those countries not visited in the current year we maintained 

regular contact with the local team and evaluated the outcome of their 
audit work. 

•	 The scope of our audit included the financial information of US RB 
Pharmaceuticals for the period to 23 December 2014, the point of 
demerger of that business.

Areas of focus
•	 Valuation and completeness of customer trade spend accruals.
•	 Provision for uncertain tax exposures.
•	 Accounting for the RB Pharmaceuticals restructure and subsequent 

demerger.

•	 Valuation of provisions for liabilities arising from regulatory 

investigations. 

•	 Valuation of assets and liabilities in respect of the acquisition of the K-Y 

brand.

•	 Goodwill and intangible assets impairment assessment.
•	 The classification of non-recurring exceptional items.

Certain required disclosures have been presented elsewhere in the Annual 
Report and Financial Statements (the “Annual Report”), rather than in the 
notes to the financial statements. These are cross-referenced from the 
financial statements and are identified as audited.

The scope of our audit and our areas of focus
We conducted our audit in accordance with International Standards on 
Auditing (UK and Ireland) (“ISAs (UK & Ireland)”).

The financial reporting framework that has been applied in the preparation 
of the financial statements is applicable law and IFRSs as adopted by the 
European Union.

our audit approach – overview
materiality
•	 Overall Group materiality was £107 million which represents 5% of 
continuing Group profit before tax and non-recurring exceptional 
items.

We designed our audit by determining materiality and assessing the risks 
of material misstatement in the financial statements. In particular, we 
looked at where the directors made subjective judgements, for example in 
respect of significant accounting estimates that involved making 
assumptions and considering future events that are inherently uncertain. 
As in all of our audits, we also addressed the risk of management override 
of internal controls, including evaluating whether there was evidence of 
bias by the directors that represented a risk of material misstatement due 
to fraud. 

The risks of material misstatement that had the greatest effect on our 
audit, including the allocation of our resources and effort, are identified as 
“areas of focus” in the table below. We have also set out how we tailored 
our audit to address these specific areas in order to provide an opinion on 
the financial statements as a whole, and any comments we make on the 
results of our procedures should be read in this context. This is not a 
complete list of all risks identified by our audit. 

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RB Annual Report and Financial Statements 2014Financial StatementsIndependent Auditors’ Report to the members of Reckitt Benckiser Group plc 

Area of focus

How our audit addressed the area of focus

Valuation and completeness of customer trade spend accruals
Refer to page 45 (Audit Committee review of areas of significant 
judgement) and pages 77 and 80 (accounting policies).

As is industry practice, in each country in which the Group operates there 
are numerous types of complex commercial arrangements with retailers 
and other customers that have a range of terms (such as promotions, 
rebates and discounts).

Estimates of the obligations at a reporting date in connection with these 
arrangements (“trade spend accruals”) are material and can be 
judgemental. These judgements impact the reported results of the 
country, segment and the Group and in particular influence the calculation 
of Net revenue and Country operating profit, both of which are key 
performance indicators for management incentive schemes. 

Trade spend promotions have varying terms, some of which are supported 
by annual contracts or joint business plans, the others of which are based 
on shorter term arrangements entered into during the year. In addition the 
level and timing of promotions for individual stock keeping units varies 
from period to period, and activity can span over a year end. 

We focused on this area due to the complexity and level of judgement 
required in order to derive the estimates; for example the date of shipment 
to the retailer and period over which the promotion will run may differ, 
and details of the retailers’ EPOS data may be required in order to 
determine the proportion of trade spend actually committed at the 
reporting date. Accordingly our focus included whether the accruals were 
complete, whether relevant spend was recorded in the correct period and 
how the accruals were valued.

Our audit procedures included understanding and evaluating the controls 
and systems related to the trade spend process and selectively testing 
those controls on which we planned to rely. Testing of controls included 
reviewing appropriate authorisation for annual contracts, segregation of 
duties over the creation and approval of the accruals and the resolution of 
variations between actual and expected trade spend. Our approach 
combines testing management’s controls and tests of detail and, where 
applicable, additional substantive audit procedures to address specific 
areas of judgement. 

As part of our review of component teams’ work the Group engagement 
team was specifically involved in determining the audit approach in this 
area to be satisfied that sufficient focus was placed on the more 
judgemental areas. As a result of this involvement we were satisfied that, 
whilst complex, the area was well understood and sufficient focus was 
placed on this risk area.

Audit procedures across individual countries included the following testing 
on a sample basis: 
•	 Evaluating	the	accuracy	of	the	prior	year	trade	spend	balance	by	

comparing the historic accruals to actual spend incurred; 

•	 Agreeing	key	elements	of	the	estimates	to	supporting	documentation	

such as joint business plans, signed contracts or EPOS data; 

•	 Testing	trade	spend	transactions	around	the	year	end	to	determine	
whether they had been recognised in the appropriate period; and
•	 Recalculating	management’s	estimates	and	obtaining	and	reading	
correspondence from customers confirming the existence of the 
promotions.

Provision for uncertain tax exposures
Refer to page 24 (Strategic risks) and page 45 (Audit Committee review of 
areas of significant judgement).

We obtained a detailed understanding of the Group’s tax strategy and 
Group transfer pricing policy and assessed key technical tax issues and 
risks related to business and legislative developments using, where 
applicable, our local and international tax specialist knowledge. 

Due to the Group operating across a number of different tax jurisdictions it 
is subject to periodic challenges by local tax authorities on a range of tax 
matters during the normal course of business including transaction related 
tax matters and transfer pricing arrangements arising from centralised 
functions that support a number of different countries.

Where the amount of tax payable or recoverable is uncertain, the Group 
establishes provisions based on management’s judgement of the probable 
amount of the liability, or recovery.

We focused on the judgements made by management in assessing the 
quantification and likelihood of these potential exposures and therefore 
the level of provisions required against them. In particular we focused on 
the impact of changes in transfer pricing assumptions, which could 
materially impact the amounts recorded in the financial statements.

We obtained explanations from management and obtained corroborative 
evidence, including communication with local tax authorities, details of 
progress with Advanced Pricing Agreements and copies of tax advice 
obtained by management from its external tax advisors, regarding the tax 
treatment applied to material transactions and the corresponding 
provisions recorded.

We also challenged management’s key assumptions; in particular in 
respect of transactions undertaken in the year or where there have been 
significant developments with local tax authorities.

We also evaluated whether the liabilities and potential exposures were 
appropriately disclosed in the financial statements.

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RB Annual Report and Financial Statements 2014Financial StatementsArea of focus

How our audit addressed the area of focus

Accounting for the rB Pharmaceuticals restructure and subsequent 
demerger
Refer to pages 114 to 115 (Demerger of RB Pharmaceuticals and Dividends 
notes).

The scope of our audit included the financial information of US RB 
Pharmaceuticals for the period to 23 December 2014, which constituted 
approximately 71% of the RB Pharmaceuticals’ adjusted profit before tax.

On 23 December 2014, the RB Pharmaceuticals business was demerged 
from the Group and separately listed on the London Stock Exchange. A 
gain on demerger of this business of £1,282 million has been recognised in 
the Group’s financial statements.

We focused on the key judgements made by management in accounting 
for the transaction and the associated impact on the Group’s financial 
statements including the calculation of the gain on demerger and whether 
the fair value of the business was appropriate, whether the financial 
statements include the trading of the business up to the point of demerger 
and the disclosure within the financial statements was appropriate.

Valuation of provisions for liabilities arising from regulatory 
investigations
Refer to page 24 (Strategic risks) and page 103 (Provisions for liabilities and 
charges note).

The Group has been subject to a number of regulatory investigations, for 
example in respect of violations of antitrust and competition laws, and has 
recorded a provision for legal claims on the balance sheet of £201 million. 
There is a high level of management judgement associated with 
determining the need for, and magnitude of, provisions for any liabilities 
arising from these investigations.

We focused our audit procedures on the assumptions and judgements 
made by management in determining the recognition and valuation of 
associated provisions. We also focused on whether there was sufficient 
disclosure within the Annual Report in respect of the investigations and 
their potential impact on the financial statements.

Valuation of assets and liabilities in respect of the acquisition of 
the k-y brand 
Refer to page 114 (Business acquisitions and disposal note).

During the year the Group acquired the rights to the global K-Y brand 
trademarks from McNeil-PPC Inc with associated goodwill and intangibles. 
The accounting associated with the acquisition, specifically regarding the 
complexity and subjectivity of the valuation of assets and liabilities at fair 
value, has been a focus of our audit.

We obtained management’s analysis in support of whether the disposal of 
the RB Pharmaceuticals business meets the required criteria to be classified 
as a discontinued operation and formed our own independent assessment, 
which was consistent with management’s. We examined the items 
included within discontinued operations and determined that they 
appropriately represent the results of the RB Pharmaceuticals business up 
to the date of demerger. 

We recalculated the gain on demerger by comparing the carrying value of 
the RB Pharmaceuticals business of £(292) million to its fair value based 
upon the actual share price of the demerged business. We obtained an 
analysis of direct transaction costs, primarily consultancy fees, that 
management had offset against the gain on demerger and evaluated 
whether their classification was appropriate, and agreed the costs to third 
party evidence such as invoices. 

We also evaluated the disclosure within the Annual Report and financial 
statements to check that the prior year income statement had been 
correctly restated and the disclosure within the notes was sufficient and 
appropriate.

We confirmed that, where applicable, our component teams held 
discussions with in-country legal teams and sought audit evidence locally 
which was then corroborated by the Group audit team with the Head of 
Group Legal to understand the status of ongoing investigations, the 
associated risks and the basis for any provisions recorded.

We obtained and read correspondence with the relevant regulatory bodies 
and examined legal documents that confirmed the existence of each 
investigation.

We obtained confirmations from management’s external legal counsel and 
evaluated their description and assessment of the facts and circumstances 
of the investigations and, where applicable, the potential outcome and 
compared this to the explanations and details obtained from management 
and the internal legal team and found them to be consistent.

We performed procedures over management’s acquisition discounted cash 
flow model, used to determine the recoverable amount of the intangible 
assets, to assess whether the model and the key assumptions used were 
appropriate.

We challenged the assumptions used by management through 
examination of the transaction agreements to check that they were 
consistent with the assumptions used within the model, comparing the 
model to Board approved cash flow forecasts and agreeing synergies 
recognised to Board approved business case models.

The ability to sell product in certain countries is still subject to competition 
clearance and we have assessed management’s assumptions over whether 
control has been obtained and how this has impacted the fair value 
calculation of the goodwill and intangibles.

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RB Annual Report and Financial Statements 2014Financial StatementsIndependent Auditors’ Report to the members of Reckitt Benckiser Group plc 

Area of focus

How our audit addressed the area of focus

Goodwill and intangibles asset impairment assessment
Refer to page 45 (Audit Committee review of areas of significant 
judgement) and pages 90 to 92 (goodwill and other intangible 
assets note).

The Group has goodwill of £3,258 million and other indefinite lived 
intangible assets of £7,866 million as at 31 December 2014 which are 
required to be tested for impairment on an annual basis. Management has 
allocated these assets to individual cash generating units (‘CGUs’) and 
groups of CGU’s (‘GCGUs’) and there is judgement around how these are 
determined.

There is further judgement around the determination of recoverable 
amount, being the higher of value-in-use and fair value less costs to sell. 
Recoverable amounts are based on management’s view of the future 
results and prospects of the business, the appropriate discount rates to be 
applied and specific risk factors applied to the GCGUs and CGUs.

We evaluated the process by which management prepared its cash flow 
forecasts and compared them against the latest Board approved plans and 
management approved forecasts. We evaluated the historical accuracy of 
the plans and forecasts, for example, comparing the forecasts used in the 
prior year model to the actual performance of the business in the current 
year. These procedures enabled us to determine the accuracy of the 
forecasting process.

We have also considered management’s integration of the VMS and Sexual 
Wellbeing CGUs into the Health GCGU and consider this to be appropriate 
on the basis that the businesses have now been integrated operationally 
and that goodwill is now monitored at a Health GCGU level.

We have assessed the appropriateness of management’s discount rates, 
including the specific risk factor adjustments applied to VMS and Oriental 
Pharma, and whether these are in line with industry and peer group 
comparators. 

During the year management has integrated the key management and 
operational functions of the VMS and Sexual Wellbeing businesses within 
the broader Health business. This has resulted in the VMS and Sexual 
Wellbeing goodwill being assessed within the aggregated Health GCGU in 
line with the way that management is now monitoring these businesses. 

We challenged management on the appropriateness of its sensitivity 
calculations and also applied our own sensitivity analysis to the forecast 
cash flows and long term growth rates to ascertain the extent to which 
reasonable adverse changes would, either individually or in aggregate, 
require the impairment of goodwill. 

The VMS and Sexual Wellbeing indefinite lived brands continue to have 
cash inflows that can be assessed independently at a lower level than that 
at which goodwill is monitored. 

Due to VMS and Oriental Pharma being recently acquired the brands 
remain sensitive to impairment. The VMS and Oriental Pharma indefinite 
life CGU’s are primarily concentrated in single markets, the US and China 
respectively, and therefore the key judgements in determining the 
recoverable amount are in respect of the forecast cash flows within these 
markets, the forecast market penetration outside of the US for the VMS 
brands and the use of appropriate discount rates.

As a result of performing our work we determined that no impairment 
charges were required and that the indefinite lived brands acquired with 
VMS and Oriental Pharma are most sensitive to changes in key 
assumptions. Management has described these sensitivities in the 
Goodwill and other intangible assets note to the Group financial 
statements.

The classification of non-recurring exceptional items
Refer to page 77 (Accounting policies) and page 84 (Analysis of net 
operating expenses note) for further details.

We challenged management’s rationale for the designation of certain 
items as ‘exceptional’ and assessed such items against the Group’s 
accounting policy and consistency of treatment with prior periods.

In the past few years the Group has had significant levels of ‘exceptional 
items’ which are disclosed separately within the Income Statement and are 
excluded from management’s reporting of the underlying results of the 
business.

We considered whether there were items that were recorded within 
underlying profit that we determined to be ’exceptional’ in nature and 
should have been included within ‘exceptional items’ and found no such 
item.

The nature and use of these ‘exceptional items’ is explained within the 
Group accounting policy and includes restructuring costs, gains or losses 
arising on acquisitions or disposals and costs resulting from non-recurring 
legal or regulatory matters.

This year the Group has identified £21 million of net exceptional items 
which primarily relate to ‘Group-led’ restructuring costs, a loss on disposal 
of a business and a gain on the sale of a factory.

We focused on this area, specifically to assess whether the items identified 
by management meet the definition within the Group’s accounting policy 
and have been treated consistently, because the identification of such 
items requires judgement by the directors. Consistency in the identification 
and presentation of these items is important to ensure comparability of 
year on year reporting within the Annual Report and Financial Statements.

68

RB Annual Report and Financial Statements 2014Financial Statementshow we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough 
work to be able to give an opinion on the financial statements as a whole, 
taking into account the geographic structure of the Group, the accounting 
processes and controls, and the industry in which the Group operates. 

The Group is primarily structured into three geographical regions being 
LAPAC (North Asia, South East Asia, Australia & New Zealand and Latin 
America), RUMEA (Russia & CIS, Middle East, North Africa & Turkey and 
sub-Saharan Africa) and ENA (North America, Central Europe, Northern 
Europe, Southern Europe and Western Europe). There is also a separate 
segment for the Food business and up until the date of demerger, being 
23 December 2014, there was a separate segment for the RB 
Pharmaceuticals business which has been reported as a discontinued 
operation in the Financial Statements.

Each Country within the aforementioned geographical regions and 
businesses consists of a number of management reporting entities which 
are consolidated by Group management. The Group financial statements 
are a consolidation of 769 reporting units representing the Group’s 
operating businesses within these geographic-based divisions and the 
centralised functions.

The reporting units vary in size and we identified 76 reporting units from 
across the three geographic operating divisions and two units from the RB 
Pharmaceuticals business which required an audit of their complete 
financial information due to their individual size or risk characteristics. 
These reporting units subject to audit accounted for 74% of the continuing 
Group’s profit before tax adjusted for non-recurring exceptional items and 
75% of the continuing Group’s revenue.

These 78 reporting units are audited by 21 component auditor teams. The 
Group engagement team visited 15 of the 21 local component teams to 
meet with local management, attend audit clearance meetings and discuss 
the audit approach and findings with the local audit teams. For those 
countries not visited we either attended the clearance meetings via a 
conference call or had regular communication with the local teams both 
before and after their audit. Our attendance at the clearance meetings and 
review and discussion of reporting received from local component teams, 
together with the additional procedures performed at Group level 
described below, gave us the evidence we needed for our opinion on the 
Group financial statements as a whole.

Our audit procedures at the Group level comprised auditing the 
consolidation, the key head office entities such as the Treasury entity and 
the Corporate and UK pension schemes (due to their size).

materiality
The scope of our audit was influenced by our application of materiality. We 
set certain quantitative thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the scope of our audit 
and the nature, timing and extent of our audit procedures and to evaluate 
the effect of misstatements, both individually and on the financial 
statements as a whole. 

Based on our professional judgement, we determined materiality for the 
financial statements as a whole as follows:

overall Group materiality
£107 million (2013: £128 million).

how we determined it
5% of continuing Group profit before tax and non-recurring exceptional 
items.

rationale for benchmark applied
Continuing profit before tax, adjusted for the impact of all non-recurring 
exceptional items, provides us with a consistent year-on-year basis for 
determining materiality and, we believe, is the metric most commonly used 
by the Shareholders as a body in assessing the Group’s performance. 

We agreed with the Audit Committee that we would report to them 
misstatements identified during our audit above £6 million (2013: £6 
million) as well as misstatements below that amount that, in our view, 
warranted reporting for qualitative reasons.

Going concern
Under the Listing Rules we are required to review the directors’ statement, 
set out on page 63, in relation to going concern. We have nothing to 
report having performed our review.

As noted in the directors’ statement, the directors have concluded that it is 
appropriate to prepare the financial statements using the going concern 
basis of accounting. The going concern basis presumes that the Group has 
adequate resources to remain in operation, and that the directors intend it 
to do so, for at least one year from the date the financial statements were 
signed. As part of our audit we have concluded that the directors’ use of 
the going concern basis is appropriate.

However, because not all future events or conditions can be predicted, 
these statements are not a guarantee as to the Group’s ability to continue 
as a going concern.

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RB Annual Report and Financial Statements 2014Financial StatementsIndependent Auditors’ Report to the members of Reckitt Benckiser Group plc 

other required reporting
Consistency of other information
Companies Act 2006 opinion
In our opinion, the information given in the Strategic Report and the 
Report of the Directors for the financial year for which the financial 
statements are prepared is consistent with the financial statements.

responsibilities for the financial statements and the audit
our responsibilities and those of the directors
As explained more fully in the Directors’ Statement of Responsibilities set 
out on page 63, the directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and  
fair view.

ISAs (UK & Ireland) reporting
Under ISAs (UK & Ireland) we are required to report to you if, in our 
opinion:
•	

information in the Annual Report is:
•	 materially inconsistent with the information in the audited financial 

statements; or

•	 apparently materially incorrect based on, or materially inconsistent 

with, our knowledge of the Group acquired in the course of 
performing our audit; or

•	 otherwise misleading.

We have no exceptions to report arising from this responsibility.

•	 the statement given by the directors on page 63, in accordance with 
provision C.1.1 of the UK Corporate Governance Code (“the Code”), 
that they consider the Annual Report taken as a whole to be fair, 
balanced and understandable and provides the information necessary 
for members to assess the Group’s performance, business model and 
strategy is materially inconsistent with our knowledge of the Group 
acquired in the course of performing our audit.

We have no exceptions to report arising from this responsibility.

•	 the section of the Annual Report on page 44, as required by provision 
C.3.8 of the Code, describing the work of the Audit Committee does 
not appropriately address matters communicated by us to the Audit 
Committee.

We have no exceptions to report arising from this responsibility.

Adequacy of information and explanations received
Under the Companies Act 2006 we are required to report to you if, in our 
opinion, we have not received all the information and explanations we 
require for our audit. We have no exceptions to report arising from this 
responsibility. 

directors’ remuneration
Under the Companies Act 2006 we are required to report to you if, in our 
opinion, certain disclosures of directors’ remuneration specified by law are 
not made. We have no exceptions to report arising from this responsibility.

Our responsibility is to audit and express an opinion on the financial 
statements in accordance with applicable law and ISAs (UK & Ireland). 
Those standards require us to comply with the Auditing Practices Board’s 
Ethical Standards for Auditors.

This report, including the opinions, has been prepared for and only for the 
Company’s members as a body in accordance with Chapter 3 of Part 16 of 
the Companies Act 2006 and for no other purpose. We do not, in giving 
these opinions, accept or assume responsibility for any other purpose or to 
any other person to whom this report is shown or into whose hands it may 
come save where expressly agreed by our prior consent in writing.

What an audit of financial statements involves
An audit involves obtaining evidence about the amounts and disclosures in 
the financial statements sufficient to give reasonable assurance that the 
financial statements are free from material misstatement, whether caused 
by fraud or error. This includes an assessment of: 
•	 whether the accounting policies are appropriate to the Group’s 

circumstances and have been consistently applied and adequately 
disclosed; 

•	 the reasonableness of significant accounting estimates made by the 

directors; and 

•	 the overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing the directors’ 
judgements against available evidence, forming our own judgements, and 
evaluating the disclosures in the financial statements.

We test and examine information, using sampling and other auditing 
techniques, to the extent we consider necessary to provide a reasonable 
basis for us to draw conclusions. We obtain audit evidence through testing 
the effectiveness of controls, substantive procedures or a combination of 
both. 

In addition, we read all the financial and non-financial information in the 
Annual Report to identify material inconsistencies with the audited 
financial statements and to identify any information that is apparently 
materially incorrect based on, or materially inconsistent with, the 
knowledge acquired by us in the course of performing the audit. If we 
become aware of any apparent material misstatements or inconsistencies 
we consider the implications for our report.

Corporate governance statement
Under the Listing Rules we are required to review the part of the Corporate 
Governance Statement relating to the parent company’s compliance with 
ten provisions of the UK Corporate Governance Code. We have nothing to 
report having performed our review. 

other matter
We have reported separately on the parent company financial statements 
of Reckitt Benckiser Group plc for the year ended 31 December 2014 and 
on the information in the Directors’ Remuneration Report that is described 
as having been audited.

mark Gill (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
London
19 March 2015

70

RB Annual Report and Financial Statements 2014Financial Statements 
 
Group Income Statement

For the year ended 31 december

ConTinUinG oPerATionS
net revenue
Cost of sales

Gross profit
Net operating expenses 

operating profit 

Adjusted operating profit
Exceptional items 

operating profit

Finance income 
Finance expense

net finance expense

Profit before income tax
Income tax expense

net income from continuing operations

diSConTinUed oPerATionS
Net income from discontinued operations
Exceptional gain on non-cash dividend distributed

net income from discontinued operations

net income

Attributable to non-controlling interests
Attributable to owners of the parent

net income

Basic earnings per ordinary share
From continuing operations (pence)
From discontinued operations (pence)

diluted earnings per ordinary share
From continuing operations (pence)
From discontinued operations (pence)

1.  Restated for the impact of discontinued operations. Refer to note 27 for further details.

2014
£m

8,836
(3,740)

5,096
(2,932)

2,164

2,185
(21)

2,164

27
(65)

(38)

2,126
(462)

1,664

278
1,282

1,560

3,224

1
3,223

3,224

230.7
216.4

227.6
213.5

2013
(restated)1
£m

9,266
(4,008)

5,258
(3,371)

1,887

2,143
(256)

1,887

25
(56)

(31)

1,856
(453)

1,403

337
–

337

1,740

1
1,739

1,740

195.2
46.9

192.3
46.2

Note

2

3

2

3

6
6

7

27
27

8
8

8
8

71

RB Annual Report and Financial Statements 2014Financial StatementsGroup Statement of Comprehensive Income

For the year ended 31 december

Net income
other comprehensive (expense)/income
Items that may be reclassified to profit or loss in subsequent years
Net exchange losses on foreign currency translation, net of tax
(Losses)/gains on net investment hedges, net of tax
(Losses)/gains on cash flow hedges, net of tax
Reclassification of foreign currency translation reserves on demerger of foreign operations, net of tax

Items that will not be reclassified to profit or loss in subsequent years
Remeasurements of defined benefit pension plans, net of tax

other comprehensive expense, net of tax

Total comprehensive income

Attributable to non-controlling interests
Attributable to owners of the parent

Total comprehensive income

Total comprehensive income attributable to owners of the parent arising from:
Continuing operations
Discontinued operations

1.   Restated for the impact of discontinued operations. Refer to note 27 for further details.

Notes

7
7
7
7

7

2014
£m

3,224

(191)
(137)
(11)
(3)

(342)

(75)

(75)

(417)

2,807

–
2,807

2,807

2013
(restated)1
£m

1,740

(369)
6
13
–

(350)

41

41

(309)

1,431

1
1,430

1,431

1,247
1,560

1,093
337

72

RB Annual Report and Financial Statements 2014Financial StatementsGroup Balance Sheet

As at 31 december

ASSeTS
non-current assets
Goodwill and other intangible assets
Property, plant and equipment
Deferred tax assets
Retirement benefit surplus
Other non-current receivables

Current assets
Inventories
Trade and other receivables
Derivative financial instruments
Current tax recoverable
Available for sale financial assets
Cash and cash equivalents

Total assets

liABiliTieS
Current liabilities
Short-term borrowings
Short-term provisions for liabilities and charges
Trade and other payables
Derivative financial instruments
Current tax payable

non-current liabilities
Long-term borrowings
Deferred tax liabilities 
Retirement benefit obligations
Other provisions
Non-current tax liabilities
Other non-current liabilities

Total liabilities

net assets

eQUiTy
Capital and reserves
Share capital
Share premium
Merger reserve
Hedging reserve
Foreign currency translation reserve
Retained earnings

Non-controlling interests

Total equity 

Notes

2014
£m

2013
£m

9
10
11
21
13

12
13
14

14
15

16
17
20
14

16
11
21
17

20

22

24
24
24

11,252
757
61
26
240

12,336

745
1,307
130
60
1
917

3,160

11,141
761
47
50
249

12,248

746
1,306
22
17
2
808

2,901

15,496

15,149

(1,936)
(317)
(2,883)
(29)
(124)

(5,289)

(636)
(1,749)
(338)
(73)
(500)
(77)

(3,373)

(8,662)

6,834

(2,169)
(215)
(2,915)
(159)
(203)

(5,661)

(598)
(1,702)
(301)
(156)
(329)
(66)

(3,152)

(8,813)

6,336

74
243
(14,229)
4
(824)
21,564

74
243
(14,229)
15
(494)
20,725

6,832

6,334

2

2

6,834

6,336

The Financial Statements on pages 71 to 115 were approved by the Board of Directors and signed on its behalf on 19 March 2015 by:

AdriAn BellAmy 
Director 

rAkeSh kAPoor
Director

73

RB Annual Report and Financial Statements 2014Financial StatementsGroup Statement of Changes in Equity

Foreign 
currency 
translation 
reserve
£m

Total 
attributable 
to owners 
of the 
parent
£m

Retained 
earnings
£m

(131)

20,022

5,921

–

–
–

(369)
6

(363)

1,739

1,739

41
–

–
–

41

41
13

(369)
6

(309)

(363)

1,780

1,430

–
–
–
–
–
–
–

–

–
55
16
44
(279)
79
(992)

60
55
16
44
(279)
79
(992)

(1,077)

(1,017)

(494)

20,725

6,334

–

–
–

(190)
(137)

(3)

(330)

(330)

–
–
–
–
–
–
–

–

3,223

3,223

(75)
–

–
–

–

(75)
(11)

(190)
(137)

(3)

(75)

(416)

3,148

2,807

112
55
14
(43)
(413)
(988)
(1,046)

112
55
14
(43)
(413)
(988)
(1,046)

(2,309)

(2,309)

(824)

21,564

6,832

Non- 
controlling 
interests
£m

1

1

–
–

–
–

–

1

–
–
–
–
–
–
–

–

2

1

–
–

(1)
–

–

(1)

–

–
–
–
–
–
–
–

–

2

Total equity
£m

5,922

1,740

41
13

(369)
6

(309)

1,431

60
55
16
44
(279)
79
(992)

(1,017)

6,336

3,224

(75)
(11)

(191)
(137)

(3)

(417)

2,807

112
55
14
(43)
(413)
(988)
(1,046)

(2,309)

6,834

Share 
capital
£m

Share 
premium
£m

Merger 
reserve
£m

Hedging 
reserve
£m

Notes

2

–

–
13

–
–

13

13

–
–
–
–
–
–
–

–

15

–

–
(11)

–
–

–

(11)

(11)

–
–
–
–
–
–
–

–

4

Balance at 1 January 2013

73

184

(14,229)

Comprehensive income
Net income 
other comprehensive income/(expense)
Remeasurements of defined benefit plans, net of tax
Gains on cash flow hedges, net of tax
Net exchange losses on foreign currency translation, 

net of tax

Gains on net investment hedges

Total other comprehensive income/(expense)

Total comprehensive income/(expense)

Transactions with owners
Proceeds from issuance of ordinary shares
Share-based payments
Current tax on share awards
Deferred tax on share awards
Shares repurchased and held in Treasury
Treasury shares re-issued
Dividends

Total transactions with owners 

Balance at 31 december 2013

Comprehensive income
Net income 
other comprehensive income/(expense)
Remeasurements of defined benefit plans, net of tax
Losses on cash flow hedges, net of tax
Net exchange losses on foreign currency translation, 

net of tax

Losses on net investment hedges
Reclassification of foreign currency translation 
reserves on demerger of foreign operations

Total other comprehensive income/(expense)

Total comprehensive income/(expense)

Transactions with owners
Treasury shares re-issued 
Share-based payments
Current tax on share awards
Deferred tax on share awards
Shares repurchased and held in Treasury
Cash dividends
Non-cash dividends

Total transactions with owners 

Balance at 31 december 2014

7
7

7
7

22
23
7
7
22

28

7
7

7
7

28

22
23
7
7
17, 22
28
28

Refer to note 24 for an explanation of other reserves.

–

–
–

–
–

–

–

1
–
–
–
–
–
–

1

–

–
–

–
–

–

–

59
–
–
–
–
–
–

59

–

–
–

–
–

–

–

–
–
–
–
–
–
–

–

74

243

(14,229)

–

–
–

–
–

–

–

–

–
–
–
–
–
–
–

–

–

–
–

–
–

–

–

–

–
–
–
–
–
–
–

–

–

–
–

–
–

–

–

–

–
–
–
–
–
–
–

–

74

243

(14,229)

74

RB Annual Report and Financial Statements 2014Financial Statements 
Group Cash Flow Statement

For the year ended 31 december

CASh FloWS From oPerATinG ACTiViTieS
Operating profit from continuing operations
Depreciation, amortisation and impairment
Fair value (gains)/losses
Gain on sale of property, plant and equipment assets
Increase in inventories
Increase in trade and other receivables
Increase/(decrease) in payables and provisions
Non-cash exceptional items
Share-based payments

Cash generated from operations
Interest paid
Interest received
Tax paid
Net cash flows attributable to discontinued operations

net cash generated from operating activities

CASh FloWS From inVeSTinG ACTiViTieS
Purchase of property, plant and equipment 
Purchase of intangible assets 
Proceeds from the sale of property, plant and equipment
Acquisition of businesses, net of cash acquired 
Maturity of short-term investments
Maturity of long-term investments
Net cash transferred on demerger of RBP
Net cash flows attributable to discontinued operations

net cash used in investing activities

CASh FloWS From FinAnCinG ACTiViTieS
Proceeds from issuance of ordinary shares
Shares repurchased and held in Treasury
Treasury shares re-issued
Proceeds from borrowings 
Repayments of borrowings
Dividends paid to owners of the parent
Dividends paid to non-controlling interests 
Acquisition of non-controlling interest
Net cash flows attributable to discontinued operations

net cash used in financing activities

net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of the year
Exchange losses 

Cash and cash equivalents at end of the year

Cash and cash equivalents comprise:
Cash and cash equivalents
Overdrafts

reConCiliATion oF neT CASh FloWS From oPerATionS
Net cash generated from operating activities
Net purchases of property, plant and equipment

net cash flow from operations

1.  Restated for the impact of discontinued operations. Refer to note 27 for further details.

75

Notes

26

22
22
22

28

25

15
16

2014
£m

2,164
161
(1)
(41)
(44)
(168)
179
21
53

2,324
(58)
26
(416)
223

2,099

(157)
(27)
19
(340)
1
–
(195)
(16)

(715)

–
(313)
112
–
(485)
(988)
(1)
–
481

(1,194)

190
805
(82)

913

917
(4)

913

2013

(restated)1

£m

1,887
155
1
–
(60)
(43)
(42)
216
53

2,167
(49)
25
(468)
446

2,121

(199)
(25)
9
(418)
2
2
–
(1)

(630)

60
(279)
79
637
(1,002)
(992)
–
(28)
–

(1,525)

(34)
882
(43)

805

808
(3)

805

2,099
(138)

1,961

2,121
(190)

1,931

RB Annual Report and Financial Statements 2014Financial StatementsNotes to the Financial Statements

1 Accounting Policies
The principal accounting policies adopted in the preparation of these 
Financial Statements are set out below. Unless otherwise stated, these 
policies have been consistently applied to all the years presented.

Basis of Preparation and Changes in Accounting Policy
These Financial Statements have been prepared in accordance with EU 
endorsed International Financial Reporting Standards (IFRSs) and related 
interpretations, and with those parts of the Companies Act 2006 
applicable to companies reporting under IFRS. The Financial Statements 
are also in compliance with IFRSs as issued by the International Accounting 
Standards Board. These Financial Statements have been prepared under 
the historical cost convention, as modified by the revaluation of certain 
financial assets and liabilities (including derivative instruments) at fair value 
through profit or loss. A summary of the Group’s more important 
accounting policies is set out below.

The Directors continue to adopt the going concern basis for accounting in 
preparing these Financial Statements. The Directors have a reasonable 
expectation that the Group has adequate resources to continue in 
operational existence for the foreseeable future. 

The preparation of Financial Statements that conform to IFRSs requires 
management to make estimates and assumptions that affect the reported 
amounts of assets and liabilities at the balance sheet date and revenue and 
expenses during the reporting period. Although these estimates are based 
on management’s best knowledge at the time, actual amounts may 
ultimately differ from those estimates.

The Group applies, for the first time, amendments to IAS 32 Financial 
Instruments: Presentation – Offsetting financial assets and financial 
liabilities, amendments to IAS 39 Financial Instruments: Recognition and 
Measurement – Novation of derivatives and continuation of hedge 
accounting and IFRIC 21 – Levies.

These do not impact the accounting policies applied in preparing the 
annual consolidated Financial Statements of the Group. 

Management is in the process of assessing the impact of IFRS 15 Revenue 
from contracts with customers which will be effective for annual periods 
beginning on or after 1 January 2017, and the revised issuance of IFRS 9 
Financial Instruments which will be effective for annual periods beginning 
on or after 1 January 2018.

A number of other new standards, amendments and interpretations are 
effective for annual periods beginning on or after 1 January 2015 and have 
not yet been applied in preparing these Financial Statements. None of 
these are expected to have a significant effect on the Financial Statements 
of the Group.

Basis of Consolidation
The consolidated Financial Statements include the results of Reckitt 
Benckiser Group plc, a company registered in the UK, and all its subsidiary 
undertakings made up to the same accounting date. Subsidiary 
undertakings are those entities controlled by Reckitt Benckiser Group plc. 
Control exists where the Group is exposed to, or has the rights to variable 
returns from its involvement with the investee and has the ability to use its 
power over the investee to affect its returns. 

Intercompany transactions, balances and unrealised gains on transactions 
between Group companies have been eliminated on consolidation. 
Unrealised losses have also been eliminated to the extent that they do not 
represent an impairment of a transferred asset. Subsidiaries’ accounting 
policies have been changed where necessary to ensure consistency with 
the policies adopted by the Group. 

Foreign Currency Translation
Items included in the Financial Statements of each of the Group’s entities 
are measured using the currency of the primary economic environment in 
which the entity operates (the functional currency). The consolidated 
Financial Statements are presented in Sterling, which is the Group’s 
presentation currency.

Foreign currency transactions are translated into the functional currency 
using exchange rates prevailing at the dates of the transactions. Foreign 
exchange gains and losses resulting from the settlement of foreign 
currency transactions and from the translation at year end exchange  
rates of monetary assets and liabilities denominated in foreign currencies 
are recognised in the income statement, except where hedge accounting  
is applied.

The financial statements of overseas subsidiary undertakings are translated 
into Sterling on the following basis:
•	 Assets and liabilities at the rate of exchange ruling at the year end date.
•	 Profit and loss account items at the average rate of exchange for the year.

Exchange differences arising from the translation of the net investment in 
foreign entities, and of borrowings and other currency instruments 
designated as hedges of such investments, are taken to equity on 
consolidation.

Business Combinations
The acquisition method is used to account for the acquisition of 
subsidiaries. Identifiable net assets acquired (including intangibles) in a 
business combination are measured initially at their fair values at the 
acquisition date. 

Where the measurement of the fair value of identifiable net assets 
acquired is incomplete at the end of the reporting period in which the 
combination occurs, the Group will report provisional fair values. Final fair 
values are determined within a year of the acquisition date and 
retrospectively applied.

The excess of the consideration transferred and the amount of any 
non-controlling interest over the fair value of the identifiable assets 
(including intangibles), liabilities and contingent liabilities acquired is 
recorded as goodwill.

The consideration transferred is measured as the fair value of the assets 
given, equity instruments issued (if any), and liabilities assumed or incurred 
at the date of acquisition. 

Acquisition related costs are expensed as incurred. 

The results of the subsidiaries acquired are included in the Group Financial 
Statements from the acquisition date.

For acquisitions before 1 January 2010, goodwill represents the excess of 
the cost of acquisition over the fair value of the identifiable assets, 
liabilities and contingent liabilities with acquisition related costs capitalised 
as part of the cost of acquisition. 

disposal of Subsidiaries
The financial performance of subsidiaries is included in the Group results 
up to the point the Group ceases to have control over that subsidiary. Any 
amounts previously recognised in other comprehensive income in respect 
of that entity are accounted for as if the Group had directly disposed of 
related assets and liabilities. This may mean amounts previously recognised 
in other comprehensive income are reclassified to profit or loss.

76

RB Annual Report and Financial Statements 2014Financial Statements1 Accounting Policies continued
non-Controlling interests
On an acquisition-by-acquisition basis the non-controlling interest is 
measured at either fair value or a proportionate share of the acquiree’s  
net assets. 

Purchases from non-controlling interests are accounted for as transactions 
with the owners and therefore no goodwill is recognised as a result of 
such transactions. 

revenue
Revenue from the sale of products is recognised in the income statement 
when the risks and rewards of ownership of the products are passed to 
the customer.

Net revenue is defined as the amount invoiced to external customers 
during the year and comprises gross sales net of trade spend, customer 
allowances for credit notes, returns and consumer coupons. The 
methodology and assumptions used to estimate credit notes, returns and 
consumer coupons are monitored and adjusted regularly in the light of 
contractual and legal obligations, historical trends, past experience and 
projected market conditions.

Trade spend, which consist primarily of customer pricing allowances, 
placement/listing fees and promotional allowances, are governed by sales 
agreements with our trade customers (retailers and distributers). Accruals 
are recognised under the terms of these agreements, to reflect the 
expected promotional activity and our historical experience. These  
accruals are reported within Trade and Other Payables.

Net revenue also includes royalty income arising from the licensed use of 
our brands recognised on an accruals basis.

Value added tax and other sales taxes are excluded from net revenue.

operating Segments
Operating segments are reported in a manner consistent with the internal 
reporting provided to the chief operating decision-maker (CODM). The 
CODM, who is responsible for allocating resources and assessing 
performance of the operating segments, has been identified as the 
Executive Committee. 

exceptional items
Where material, non-recurring expenses or income are incurred during a 
period, these items are disclosed as exceptional items in the income 
statement. Examples of such items are:
•	 Restructuring and other expenses relating to the integration of an 
acquired business and related expenses for reconfiguration of the 
Group’s activities.
Impairments of current and non-current assets.

•	
•	 Gains/losses on disposal of businesses.
•	 Acquisition-related costs.
•	 Costs arising as a result of material and non-recurring regulatory and 

litigation matters.

The Group also presents an alternative adjusted earnings per share 
calculation to exclude the impact of the exceptional items.

Management believes that the use of adjusted measures such as adjusted 
operating profit, adjusted net income and adjusted earnings per share 
provide additional useful information on underlying trends to Shareholders.

research and development
Research expenditure is written off in the year in which it is incurred.

Development expenditure is written off in the year in which it is incurred, 
unless it meets the requirements of IAS 38 to be capitalised and then 
amortised over the useful life of the developed product. 

income Tax
Income tax on the profit for the year comprises current and deferred tax. 
Income tax is recognised in the Income Statement except to the extent that 
it relates to items recognised in other comprehensive income or directly in 
equity. In this case the tax is also recognised in other comprehensive 
income or directly in equity, respectively.

Current tax is the expected tax payable on the taxable income for the year, 
using tax rates enacted in each jurisdiction, or substantively enacted, at the 
balance sheet date, and any adjustment to tax payable in respect of 
previous years.

Deferred tax is provided in full, using the liability method, on temporary 
differences arising between the tax bases of assets and liabilities and their 
carrying amounts in the Group Financial Statements. The deferred tax is 
not accounted for if it arises from the initial recognition of an asset or 
liability in a transaction (other than a business combination) that affects 
neither accounting nor taxable profit or loss at that time. Deferred tax  
is determined using tax rates (and laws) that have been enacted or 
substantively enacted by the balance sheet date and are expected to apply 
when the deferred tax asset or liability is settled. Deferred tax assets are 
recognised to the extent that it is probable that future taxable profit will 
be available against which the temporary differences can be utilised.

Deferred tax is provided on temporary differences arising on investments 
in subsidiaries except where the investor is able to control the timing of 
temporary differences and it is probable that the temporary difference will 
not reverse in the foreseeable future.

Deferred tax assets and liabilities within the same tax jurisdiction are  
offset where there is a legally enforceable right to offset current tax assets 
against current tax liabilities and where there is an intention to settle these 
balances on a net basis.

Goodwill and other intangible Assets
(i)  Goodwill
Goodwill on acquisitions of subsidiaries since 4 January 1998 is included in 
intangible assets. Goodwill written off to reserves prior to this date has not 
been reinstated. Goodwill is allocated to the cash generating unit (CGU), or 
group of CGUs, to which it relates and is tested annually for impairment. 
Goodwill is carried at cost less accumulated impairment losses.

(ii)  Brands
Separately acquired brands are shown at cost less accumulated 
amortisation and impairment. Brands acquired as part of a business 
combination are recognised at fair value at the acquisition date, where 
they are separately identifiable. Brands are amortised over their useful 
economic life, except when their life is determined as being indefinite.

Applying indefinite lives to certain acquired brands is appropriate due to 
the stable long-term nature of the business and the enduring nature of the 
brands. A core element of the Group’s strategy is to invest in building its 
brands through an ongoing programme of product innovation and 
increasing marketing investment. Within the Group, a brand typically 
comprises an assortment of base products and more innovative products. 
Both contribute to the enduring nature of the brand. The base products 
establish the long-term positioning of the brand while a succession of 
innovations attracts ongoing consumer interest and attention. Indefinite 
life brands are allocated to the cash generating units to which they relate 
and are tested annually for impairment.

77

RB Annual Report and Financial Statements 2014Financial Statements 
Notes to the Financial Statements

1 Accounting Policies continued
The Directors also review the useful economic life of brands annually, to 
ensure that these lives are still appropriate. If a brand is considered to have 
a finite life, its carrying value is amortised over that period.

Leases where the lessor retains substantially all the risks and rewards of 
ownership are classified as operating leases. Operating lease rentals (net of 
any related lease incentives) are charged against profit on a straight-line 
basis over the period of the lease.

(iii) Distribution Rights
Payments made in respect of product registration, acquired and re-acquired 
distribution rights are capitalised where the rights comply with the above 
requirements for recognition of acquired brands. If the registration or 
distribution rights are for a defined time period, the intangible asset is 
amortised over that period. If no time period is defined, the intangible  
asset is treated in the same way as acquired brands.

(iv) Software
Acquired computer software licences are capitalised at cost. These costs 
are amortised on a straight line basis over a period of seven years for 
Enterprise Resource Planning systems and five years or less for all other 
software licences.

Property, Plant and equipment
Property, plant and equipment are stated at cost less accumulated 
depreciation and impairment, with the exception of freehold land, which is 
shown at cost less impairment. Cost includes expenditure that is directly 
attributable to the acquisition of the asset. Except for freehold land and 
assets under construction, the cost of property, plant and equipment is 
written off on a straight-line basis over the period of the expected useful 
life of the asset. For this purpose, expected lives are determined within the 
following limits:
•	 Freehold buildings: not more than 50 years; 
•	 Leasehold land and buildings: the lesser of 50 years or the life of the 

lease; and

•	 Owned plant and equipment: not more than 15 years (except for 

environmental assets which are not more than 20 years). 

In general, production plant and equipment and office equipment are 
written off over 10 years or less; motor vehicles and computer equipment 
over five years or less.

Assets’ residual values and useful lives are reviewed, and adjusted if 
necessary, at each balance sheet date. Property, plant and equipment are 
reviewed for impairment if events or changes in circumstances indicate 
that the carrying amount may not be appropriate. Freehold land is 
reviewed for impairment on an annual basis.

Gains and losses on the disposal of property, plant and equipment are 
determined by comparing the asset’s carrying value with any sale 
proceeds, and are included in the income statement.

leases
Leases of property, plant and equipment where the Group has 
substantially all the risks and rewards of ownership are classified as finance 
leases. Assets held under finance leases are capitalised at lease inception 
at the lower of the asset’s fair value and the present value of the minimum 
lease payments. Obligations related to finance leases, net of finance 
charges in respect of future periods, are included as appropriate within 
borrowings. The interest element of the finance cost is charged to the 
income statement over the life of the lease so as to produce a constant 
periodic rate of interest on the remaining balance of the liability for each 
period. Leased property, plant and equipment are depreciated on the same 
basis as owned plant and equipment or over the life of the lease, if shorter.

impairment of Assets
Assets that have indefinite lives, including goodwill, are tested annually  
for impairment at the level where cashflows are considered to be largely 
independent. This is at either a CGU level, or as a group of CGUs. All assets 
are tested for impairment if there is an event or circumstance that indicates 
that their carrying value may not be recoverable. If an asset’s carrying 
value exceeds its recoverable amount an impairment loss is recognised in 
the income statement. The recoverable amount is the higher of the asset’s 
fair value less costs of disposal and its value in use. 

Value in use is calculated with reference to the future cash flows expected 
to be generated by an asset (or group of assets where cash flows are not 
identifiable to specific assets). The pre-tax discount rate used in asset 
impairment reviews is based on a weighted average cost of capital for 
comparable companies operating in similar markets and geographies as 
the Group including, where appropriate, an adjustment for the specific 
risks associated with the relevant CGU.

inventories
Inventories are stated at the lower of cost or net realisable value. Cost 
comprises materials, direct labour and an appropriate portion of overhead 
expenses (based on normal operating capacity) required to get the 
inventory to its present location and condition. Inventory valuation is 
determined on a first in, first out (FIFO) basis. Net realisable value is the 
estimated selling price less applicable selling expenses.

Trade receivables
Trade receivables are initially recognised at fair value and subsequently held 
at amortised cost, less provision for impairment. If there is objective 
evidence that the Group will not be able to collect the full amount of the 
receivable, an impairment is recognised through the Income Statement. 
Significant financial difficulties of the debtor, probability that a debtor will 
enter bankruptcy or financial reorganisation, and default or delinquency in 
payments are considered indicators that the trade receivable is impaired. 
The impairment is calculated as the difference between the carrying value 
of the receivable and the present value of the related estimated future cash 
flows, discounted at the original interest rate. 

Cash and Cash equivalents
Cash and cash equivalents comprise cash balances and other deposits with 
a maturity of less than three months when deposited. 

For the purpose of the cash flow statement, bank overdrafts that form an 
integral part of the Group’s cash management, and are repayable on 
demand, are included as a component of cash and cash equivalents.

Bank overdrafts are included within short-term borrowings in the  
balance sheet.

Borrowings
Interest-bearing borrowings are recognised initially at fair value less 
attributable transaction costs. Subsequent to initial recognition, interest-
bearing borrowings are stated at amortised cost with any difference 
between cost and redemption value being recognised in the income 
statement over the period of the borrowings on an effective interest basis.

78

RB Annual Report and Financial Statements 2014Financial Statements1 Accounting Policies continued
derivative Financial instruments and hedging Activity
The Group may use derivatives to manage its exposures to fluctuating 
interest and foreign exchange rates. These instruments are initially 
recognised at fair value on the date the contract is entered into and are 
subsequently remeasured at their fair value. The method of recognising  
the resulting gain or loss depends on whether the derivative is designated 
as a hedging instrument and if so, the nature of the item being hedged. 
Derivatives that qualify for hedge accounting are treated as a hedge of a 
highly probable forecast transaction (cash flow hedge).

At inception the relationship between the hedging instrument and the 
hedged item is documented, as is an assessment of the effectiveness of 
the derivative instrument used in the hedging transaction in offsetting 
changes in the cash flow of the hedged item. This effectiveness 
assessment is repeated on an ongoing basis during the life of the  
hedging instrument to ensure that the instrument remains an effective 
hedge of the transaction.

1.  Derivatives classified as cash flow hedges: the effective portion of 

changes in the fair value is recognised in other comprehensive income. 
Any gain or loss relating to the ineffective portion is recognised 
immediately in the income statement.

  Amounts recognised in other comprehensive income are recycled to  
the Income Statement in the period when the hedged item will affect 
profit or loss. If the hedging instrument expires or is sold, or no longer 
meets the criteria for hedge accounting, any cumulative gain or loss 
existing in other comprehensive income at that time remains in  
other comprehensive income, and is recognised when the forecast 
transaction is ultimately recognised in the income statement. If the 
forecast transaction is no longer expected to occur, the cumulative gain 
or loss in other comprehensive income is immediately transferred to the 
Income Statement.

2.  Derivatives that do not qualify for hedge accounting: these are 

classified at fair value through profit or loss. All changes in fair value of 
derivative instruments that do not qualify for hedge accounting are 
recognised immediately in the Income Statement.

net investment hedges
Gains and losses on those hedging instruments designated as hedges of 
the net investments in foreign operations are recognised in other 
comprehensive income to the extent that the hedging relationship is 
effective. Gains and losses accumulated in the foreign currency translation 
reserve are included in the income statement when the foreign operation 
is disposed of. 

employee Share Schemes
Incentives in the form of shares are provided to employees under share 
option and restricted share schemes. Any shortfall between the market 
price of the share awards at date of grant and the cost to the employee  
is charged to the income statement over the period to which the 
performance criteria relate, with the credit taken directly to retained 
earnings. Additional employer costs in respect of options and awards  
are charged to the income statement over the same period with a 
corresponding liability recognised. Where awards are contingent upon 
non-market performance conditions, an assessment of the likelihood of 
these conditions being achieved is made at the end of each reporting 
period and reflected in the accounting entries made.

The proceeds received from the exercise of share options, net of any 
directly attributable transaction costs, are credited to share capital and 
share premium when the options are exercised.

Pension Commitments
Group companies operate defined contribution and (funded and 
unfunded) defined benefit pension plans.

The cost of providing pensions to employees who are members of defined 
contribution plans is charged to the income statement as contributions are 
made. The Group has no further payment obligations once the 
contributions have been paid.

The deficit or surplus recognised in the balance sheet in respect of defined 
benefit pension plans is the present value of the defined benefit obligation 
at the balance sheet date, less the fair value of the plan assets. The defined 
benefit obligation is calculated annually by independent actuaries using 
the projected unit credit method. The present value of the defined benefit 
obligation is determined by discounting the estimated future cash flows by 
the yield on high-quality corporate bonds denominated in the currency in 
which the benefits will be paid, and that have a maturity approximating to 
the terms of the pension obligations. The costs of providing these defined 
benefit plans are accrued over the period of employment. Actuarial gains 
and losses are recognised immediately in other comprehensive income.

Past-service costs are recognised immediately in profit or loss. 

The net interest amount is calculated by applying the discounted rate used 
to measure the defined benefit obligation at the beginning of the period 
to the net defined benefit liability/asset. 

The net pension plan interest is presented as finance income/expense.

79

RB Annual Report and Financial Statements 2014Financial Statements 
Notes to the Financial Statements

1 Accounting Policies continued
Post-retirement Benefits other than Pensions
Some Group companies provide post-retirement medical care to their 
retirees. The costs of providing these benefits are accrued over the  
period of employment and the liability recognised in the balance sheet  
is calculated using the projected unit credit method and is discounted  
to its present value and the fair value of any related asset is deducted.

Provisions
Provisions are recognised when the Group has a present legal or 
constructive obligation as a result of past events; it is more likely than not 
that there will be an outflow of resources to settle that obligation; and the 
amount can be reliably estimated. Provisions are valued at the present 
value of the Directors’ best estimate of the expenditure required to settle 
the obligation at the balance sheet date.

Share Capital Transactions
When the Group purchases equity share capital, the amount of the 
consideration paid, including directly attributable costs, is recognised as a 
change in equity. Purchased shares are either held in Treasury, in order to 
satisfy employee options, or cancelled and, in order to maintain capital, an 
equivalent amount to the nominal value of the shares cancelled would be 
transferred from retained earnings to the capital redemption reserve.

dividend distribution
Dividends to owners of the parent are recognised as a liability in the period 
in which the dividends are approved by the Company’s Shareholders. 
Interim dividends are recorded in the period in which they are approved 
and paid.

Dividend payments are recorded at fair value. Where non-cash dividend 
payments are made, gains arising as a result of fair value remeasurements, 
are recognised in profit or loss in the same period.

Accounting estimates and Judgements 
The Directors make a number of estimates and assumptions regarding the 
future, and make some significant judgements in applying the Group’s 
accounting policies. These include:
•	 Estimates of future business performance and cash generation, 

discount rates and long-term growth rates supporting the net book 
amount of indefinite life intangible assets at the balance sheet date 
(refer to note 9). If the actual results should differ, or changes in 
expectations arise, impairment charges may be required which  
would adversely impact operating results.

•	 The continuing enduring nature of the Group’s brands supporting the 

indefinite lives of these assets (refer to note 9).

•	 Measurement of intangible assets both in business combinations and 
other asset acquisitions requires the Group to identify such assets. 
Assumptions and estimates are made about future cash flows and 
appropriate discount rates to value identified intangible assets (refer  
to note 26).

•	 The Group provides for amounts payable to our trade customers for 
promotional activity. Where a promotional activity spans across the 
year end, an accrual is reflected in the Group accounts based on our 
expectation of customer and consumer uptake during the promotional 
period and the extent to which temporary promotional activity has 
occurred. Details of trade spend accrued as at year end are provided  
in note 20.

•	 The actual tax paid on profits is determined based on tax laws and 

regulations that differ across the numerous jurisdictions in which the 
Group operates. Assumptions are made in applying these laws to the 
taxable profits in any given period in order to calculate the tax charge 
for that period. Where the eventual tax paid or reclaimed is different to 
the amounts originally estimated, the difference will be charged or 
credited to the income statement in the period in which it is 
determined (refer to note 7).

•	 Assumptions are made as to the recoverability of tax assets especially as 
to whether there will be sufficient future taxable profits in the same 
jurisdictions to fully utilise losses in future years (refer to note 11).
•	 The Group recognises legal and regulatory provisions in line with the 
Group’s provisions policy. The level of provisioning for regulatory 
investigation is an issue where management and legal judgement is 
important (note 17).

80

RB Annual Report and Financial Statements 2014Financial Statements2 operating Segments
The Executive Committee is the Group’s Chief Operating Decision-Maker (CODM). Management has determined the operating segments based on the 
reports reviewed by the Executive Committee for the purposes of making strategic decisions and assessing performance. The Executive Committee 
considers the business principally from a geographical perspective, but with Food being managed separately given the significantly different nature of 
these businesses and the associated risks and rewards.

The Group’s geographical segments comprise Europe and North America (ENA); Latin America, North Asia and South East Asia and Australia and  
New Zealand (LAPAC); and Russia and CIS, Middle East, North Africa, Turkey and sub-Saharan Africa (RUMEA). The geographical segments derive their 
revenue primarily from the manufacture and sale of branded products in the health, hygiene and home categories. Food derives its revenue from food 
products primarily sold in ENA.

The Executive Committee assesses the performance of the operating segments based on net revenue from external customers and adjusted operating 
profit. Intercompany transactions between operating segments are eliminated. Finance income and expense are not allocated to segments, as they are 
managed on a central Group basis. 

As discussed in note 27, on 23 December 2014, the Group demerged the pharmaceutical business from the remainder of the Group. RB Pharmaceuticals 
has therefore been classified as a discontinued operation. As a result of this reclassification, the Group has restated the information below to better 
reflect the results from its operating segments, excluding RB Pharmaceuticals. This restatement involved reallocating central costs previously allocated to 
RB Pharmaceuticals, which are expected to remain with the Group after the demerger of RB Pharmaceuticals. Comparative information has also been 
restated to reflect this reallocation of central costs.

The segment information provided to the Executive Committee for the operating segments for the year ended 31 December is as follows: 

year ended 31 december 2014

net revenue
depreciation, amortisation and impairment

Adjusted operating profit
exceptional items

operating profit 
net finance expense

Profit before income tax

year ended 31 december 2013

Net revenue
Depreciation, amortisation and impairment

Adjusted operating profit
Reallocation of central costs

Adjusted operating profit (restated)1
Exceptional items

Operating profit 
Net finance expense

Profit before income tax

1  Restated for reallocation of centrally incurred costs following the demerger of RB Pharmaceuticals.

enA
£m

4,940
93

1,391

lAPAC
£m

2,341
55

462

rUmeA
£m

1,239
9

247

ENA
£m

5,074
93

1,321
(25)

1,296

LAPAC
£m

2,511
48

495
(13)

482

RUMEA
£m

1,356
9

284
(7)

277

Food
£m

316
4

85

Food
£m

325
5

88
–

88

Total 
operations
£m

8,836
161

2,185
(21)

2,164
(38)

2,126

Total 
operations
£m

9,266
155

2,188
(45)

2,143
(256)

1,887
(31)

1,856

81

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements

2 operating Segments continued
The Executive Committee reviews net working capital by segment and other assets and liabilities on a Group basis. The split of assets and liabilities by 
segment provided to the Executive Committee is as follows. Assets and liabilities not presented to the Executive Committee are shown below as a 
reconciling item. 

The assets and liabilities of RB Pharmaceuticals (referred to in table as RBP) were included in the demerged business, and form part of the dividend in 
specie in note 28.

2014

inventories
Trade and other receivables

Total segment assets

Trade and other payables

2013

Inventories
Trade and other receivables

Total segment assets

Trade and other payables

enA
£m

417
632

1,049

(1,604)

ENA
£m

416
585

1,001

(1,488)

lAPAC
£m

rUmeA
£m

231
447

678

98
190

288

Food
£m

20
25

45

(694)

(268)

(64)

LAPAC
£m

245
368

613

RUMEA
£m

99
208

307

Food
£m

5
1

6

rBP
£m

–
–

–

–

RBP
£m

129
112

241

Total
£m

766
1,294

2,060

(2,630)

Total
£m

894
1,274

2,168

(675)

(254)

(14)

(261)

(2,692)

The assets and liabilities are reported based upon the operations of the segment and the physical location of the asset or liability. There are a number of 
Group assets and liabilities that are not specifically attributable to one segment. Reconciliation of these assets and liabilities to total assets or liabilities in 
the balance sheet is shown below:

Inventories for operating segments
Unallocated:
Group adjustments

Total inventories per the balance sheet

Trade and other receivables for operating segments
Unallocated:
Group items

Total trade and other receivables per the balance sheet

Total inventories and trade and other receivables per the balance sheet
Other unallocated assets

Total assets per the balance sheet

Trade and other payables for operating segments
Unallocated:
Group items

Total trade and other payables per the balance sheet
Other unallocated liabilities

Total liabilities per the balance sheet

2014
£m

766

(21)

745

2013
£m

894

(148)

746

1,294

1,274

13

32

1,307

1,306

2,052
13,444

15,496

2,052
13,097

15,149

(2,630)

(2,692)

(253)

(2,883)
(5,779)

(8,662)

(223)

(2,915)
(5,898)

(8,813)

Group adjustments to inventory relate to the elimination of intercompany profit on inventory and revaluation to historic cost, net of provisions.

Unallocated assets include goodwill and intangible assets, property, plant and equipment, deferred and current tax, available for sale assets, retirement 
benefit surplus, other receivables, derivative financial assets, and cash and cash equivalents. Unallocated liabilities include borrowings, provisions for 
liabilities and charges, current and deferred tax liabilities, other liabilities and retirement benefit obligations.

82

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
 
 
2 operating Segments continued
Analysis of Categories
The Group analyses its net revenue by the following categories: 

Continuing operations
Health
Hygiene
Home
Portfolio brands
Food

discontinued operations
RB Pharmaceuticals

Total

net revenues

2013
£m

2,633
3,835
1,974
499
325

9,266

2014
£m

2,701
3,627
1,810
382
316

8,836

677

777

9,513

10,043

Health, hygiene, home and Portfolio Brands categories are all split across the three geographical segments of ENA, LAPAC and RUMEA. Food is sold 
primarily in ENA but is recognised within a separate operating segment.

The Company is domiciled in the UK. The split of net revenue from external customers and non-current assets (other than financial instruments, deferred 
tax assets and retirement benefit surplus assets) between the UK, the US (being the single biggest country outside the country of domicile) and that 
from all other countries is:

2014

net revenue from continuing operations

Goodwill and other intangible assets
Property, plant and equipment
other non-current receivables

2013 

Net revenue from continuing operations (restated)1

Goodwill and other intangible assets
Property, plant and equipment
Other non-current receivables

Uk
£m

691

1,823
140
2

UK
£m

657

1,536
148
2

US
£m

All other
countries
£m

2,089

6,056

4,455
147
32

4,974
470
206

US
£m

All other
countries
£m

2,170

6,439

4,212
125
30

5,393
488
217

Total
£m

8,836

11,252
757
240

Total
£m

9,266

11,141
761
249

1   Restated for the impact of discontinued operations. Refer to note 27 for further details.

The net revenue from external customers reported on a geographical basis above is measured consistently with that in the operating segments.
Major customers are typically large grocery chains, mass markets and multiple retailers. The Group’s customer base is diverse with no single external 
customer accounting for more than 10% of net revenue, and the top ten customers accounting for less than a quarter of net revenue.

83

RB Annual Report and Financial Statements 2014Financial Statements 
Notes to the Financial Statements

3 Analysis of net operating expenses

Distribution costs

Administrative expenses:
Research and development
Other

Total administrative expenses

Other net operating income
Exceptional items

net operating expenses

2014
£m

2013
(restated)1
£m

(2,251)

(2,365)

(146)
(528)

(674)

14
(21)

(152)
(603)

(755)

5
(256)

(2,932)

(3,371)

1.   Restated to exclude the impact of discontinued operations. Refer to note 27 for expenses incurred in respect of the pharmaceuticals business.

Net foreign exchange losses of £8m (2013: £14m, excluding RB Pharmaceuticals) have been recognised through the income statement. These amounts 
exclude foreign exchange gains and losses recognised directly in the foreign currency translation reserve.

exceptional items

Regulatory and litigation matters
Acquisition, integration and restructuring costs
Gains on the sale of property, plant and equipment

Total exceptional items

2014
£m

–
62
(41)

21

2013
(restated)1
£m

210
46
–

256

1.   Restated to exclude the impact of discontinued operations. The pharmaceuticals business incurred an exceptional charge of £nil (2013: £15m) relating to regulatory and  

litigation matters.

The Group incurred an exceptional charge of £21m (2013: £256m excluding RB Pharmaceuticals) during the year in respect of the following:
•	 £nil legal provision for historic regulatory issues (2013: £210m). Refer to note 17.
•	 £62m restructuring costs in relation to the new organisation, acquisition and integration costs (2013: £46m relating to the new organisation, 

acquisition and integration costs). This consists primarily of redundancy and business integration costs which have been included within operating 
expenses. 

•	 A £41m one-off gain arising on a material disposal of fixed assets in relation to Group restructuring.

84

RB Annual Report and Financial Statements 2014Financial Statements4 Auditors’ remuneration
During the year, the Group (including its overseas subsidiaries) obtained the following services from the Company’s Auditor and its associates.

Audit services pursuant to legislation

Audit of the Group’s annual report and financial statements
Audit of the accounts of the Group’s subsidiaries

Audit related assurance services

Total audit and audit related services

Fees payable to the Company’s Auditor and its associates for other services:

Taxation compliance services
Taxation advisory services 
Other assurance services
All other non-audit services

Total non-audit services

2014
£m

2013
£m

1.7
4.1
2.7

8.5

0.2
2.1
–
–

2.3

10.8

1.8
3.8
0.3

5.9

0.5
1.7
0.2
0.4

2.8

8.7

Included within Audit of the accounts of the Group’s subsidiaries is £0.2m (2013: £0.1m) in relation to the audit of the financial statements of associated 
pension plans of the Group. £0.1m relates to the audit of RB Pharmaceuticals (2013: £0.1m) and a further £2.3m relates to audit-related assurance 
services in relation to the demerger of RB Pharmaceuticals.

5 employees
Staff Costs

The total employment costs, including Directors, were:

Wages and salaries
Social security costs
Other pension costs
Share-based payments

Notes

21
23

2014
£m

966
178
46
55

1,245

2013
£m

1,026
197
51
55

1,329

Included within staff costs is £86m (2013: £85m) incurred in respect of the pharmaceutical business. These amounts are included within Net Income 
from discontinued operations in the Group Income Statement.

Details of Directors’ emoluments are included in the Directors’ Remuneration Report on pages 47 to 59, which forms part of the Annual Report and 
Financial Statements.

Compensation awarded to key management (the Executive Committee):

Short-term employee benefits
Post-employment benefits
Share-based payments
Termination benefits

2014
£m

12
1
20
1

34

2013
£m

17
1
14
1

33

Termination benefits and share-based payments include contractual commitments made to key management in 2014, comprising cash payments and 
shares to vest in 2015.

85

RB Annual Report and Financial Statements 2014Financial Statements 
Notes to the Financial Statements

5 employees continued
Staff numbers
The monthly average number of people employed by the Group, including Directors, during the year was:

Continuing operations
ENA
RUMEA
LAPAC
Other
discontinued operations
RB Pharmaceuticals

6 net Finance expense

Finance income
Interest income on cash and cash equivalents

Total finance income
Finance expense

Interest payable on borrowings
Net pension plan interest
Amortisation of issue costs of bank loans
Other finance expense

Total finance expense

net finance expense

All net finance expense relates to continuing operations only. Discontinued operations were historically funded by the Group.

7 income Tax expense

Current tax
Prior year adjustments

Total current tax 
Origination and reversal of temporary differences 
Impact of changes in tax rates

Total deferred tax (note 11) 

income tax expense

2014
‘000

12.5
7.2
15.6
1.2

0.7

37.2

2014
£m

27

27

(38)
(8)
(8)
(11)

(65)

(38)

2014
£m

549
(22)

527
(65)
–

(65)

462

2013
‘000

12.5
7.6
15.1
1.2

0.7

37.1

2013
£m

25

25

(31)
(8)
(11)
(6)

(56)

(31)

2013
(restated)1
£m

587
(52)

535
13
(95)

(82)

453

1   Restated for the impact of discontinued operations. Refer to note 27 for tax charge relating to discontinued operations.

The standard rate of corporation tax in the UK changed from 23% to 21% with effect from 1 April 2014. Accordingly, the Company’s profits for the year 
ended 31 December 2014 are taxed at an effective rate of 21.5% (2013: 23.25%). 

UK income tax for 2014 of £73m (2013 (restated1): £68m) is included within current tax and is calculated at 21.5% (2013: 23.25%) of the estimated 
assessable profit for the year. Taxation for other jurisdictions is calculated at the rates prevailing in the relevant jurisdictions.

86

RB Annual Report and Financial Statements 2014Financial Statements7 income Tax expense continued
The total tax charge for the year can be reconciled to the accounting profit as follows:

Profit before income tax
Tax at the notional UK corporation tax rate of 21.5% (2013: 23.25%)
Effects of:

Tax at rates other than the UK corporation tax rate
Adjustments to amounts carried in respect of unresolved tax matters
Incurrence of tax losses
Withholding and local taxes
Adjustment in respect of prior periods
Impact of changes in tax rates
Exceptional items 
Other permanent differences

income tax expense

1   Restated for the impact of discontinued operations. Refer to note 27 for tax charge relating to discontinued operations.

The tax charge is expected to be impacted by items in the nature of those listed above for the foreseeable future. 

The tax (charge)/credit relating to components of other comprehensive income is as follows:

Net exchange adjustments on foreign currency translation
(Losses)/gains on cash flow and net investment hedges
Reclassification of foreign currency translation reserve on demerger of foreign operations
Remeasurement of defined benefit pension plans (note 21)

Other comprehensive income

Current tax
Deferred tax (note 11)

2014

After
tax
£m

(191)
(148)
(3)
(75)

 (417)

Before
tax
£m

(369)
19
–
68

(282)

Before
tax
£m

(191)
(148)
(3)
(105)

 (447)

Tax
credit/
(charge)
£m

–
–
–
30

 30

–
30

30

The tax credited directly to the statement of changes in equity during the year is as follows:

Current tax
Deferred tax (note 11)

2014
£m

2,126 
457

(177)
126
1
22
7
–
(3)
29

462

Tax
credit/
(charge)
£m

–
–
–
(27)

(27)

–
(27)

(27)

2014
£m

14
(43)

(29)

2013
(restated)1
£m

1,856
432

(62)
140
1
21
(9)
(95)
20
5

453

2013

After
tax
£m

(369)
19
–
41

(309)

2013
£m

16
44

60

87

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
 
 
 
Notes to the Financial Statements

8 earnings per Share

Basic earnings per share

From continuing operations
From discontinued operations

Total basic earnings per share

Diluted earnings per share

From continuing operations
From discontinued operations

Total diluted earnings per share

Adjusted basic earnings per share
From continuing operations
From discontinued operations

Total adjusted basic earnings per share

Adjusted diluted earnings per share

From continuing operations
From discontinued operations

Total adjusted diluted earnings per share

1.   Restated for the impact of discontinued operations.

2014
pence

230.7
216.4

447.1

227.6
213.5

441.1

233.6
38.6

272.2

230.5
38.0

268.5

2013
(restated)1
pence

195.2
46.9

242.1

192.3
46.2

238.5

225.4
48.4

273.8

222.1
47.7

269.8

Basic
Basic earnings per share is calculated by dividing the net income attributable to owners of the parent from continuing operations (2014: £1,663m;  
2013: £1,402m) and discontinued operations (2014: £1,560m; 2013: £337m) by the weighted average number of ordinary shares in issue during the  
year (2014: 720,823,744; 2013: 718,384,234).

diluted
Diluted earnings per share is calculated by adjusting the weighted average number of shares outstanding to assume conversion of all potentially dilutive 
ordinary shares. The Company has the following categories of potentially dilutive ordinary shares: Executive Share Awards (including Executive Share 
Options and Executive Restricted Share Scheme Awards) and Employee Sharesave Scheme Options. The options only dilute earnings when they result in 
the issue of shares at a value below the market price of the share and when all performance criteria (if applicable) have been met. As at 31 December 
2014, there were 4 million (2013: 4 million) Executive Share Awards excluded from the dilution because the exercise price for the options was greater 
than the average share price for the year.

On a basic basis
Dilution for Executive Share Awards
Dilution for Employee Sharesave Scheme Options outstanding

on a diluted basis

2014
Average 
number of 
shares

2013
Average 
number of 
shares

720,823,744
9,035,862
880,704

718,384,234
9,829,873
838,787

730,740,310

729,052,894

88

RB Annual Report and Financial Statements 2014Financial Statements 
8 earnings per Share continued
Adjusted earnings
The Directors believe that diluted earnings per ordinary share, adjusted for the impact of exceptional items after the appropriate tax amount, provides 
additional useful information on underlying trends to Shareholders in respect of earnings per ordinary share.

Details of the adjusted net income attributable to owners of the parent from continuing and discontinued operations are as follows:

Continuing operations

Net income attributable to owners of the parent from continuing operations
Exceptional items
Tax effect of exceptional items

Adjusted net income attributable to owners of the parent from continuing operations

1   Restated for the impact of discontinued operations.

discontinued operations

Net income attributable to owners of the parent from discontinued operations
Exceptional gain on non-cash dividend
Exceptional items
Tax effect of exceptional items

Adjusted net income attributable to owners of the parent from discontinued operations

2014
£m

1,663
21
–

1,684

2014
£m

1,560
(1,282)
–
–

278

2013
(restated)1
£m

1,402
256
(39)

1,619

2013
£m

337
–
15
(4)

348

89

RB Annual Report and Financial Statements 2014Financial StatementsNotes to the Financial Statements

9 Goodwill and other intangible Assets

Cost
At 1 January 2014
Additions
Arising on business combinations
Disposals
Divested upon demerger
Exchange adjustments

At 31 december 2014

Accumulated amortisation and impairment 
At 1 January 2014
Amortisation and impairment charge
Disposals
Divested upon demerger
Exchange adjustments

At 31 december 2014

net book amount at 31 december 2014

Cost
At 1 January 2013
Additions
Arising on business combinations
Disposals
Exchange adjustments

At 31 December 2013

Accumulated amortisation and impairment 
At 1 January 2013
Amortisation and impairment charge
Disposals
Exchange adjustments

At 31 December 2013

Net book amount at 31 December 2013

Brands
£m

Goodwill
£m

Software
£m

other
£m

Total
£m

7,717
1
304
(33)
–
(51)

7,938 

86
3
–
–
–

89 

3,312
–
23
–
–
(53)

3,282 

27
–
–
–
(3)

24 

7,849 

3,258 

76
26
–
(4)
–
(1)

97 

20
8
(4)
–
(1)

23 

74 

283
15
–
–
(179)
(4)

115 

114
33
–
(102)
(1)

44 

71 

11,388
42
327
(37)
(179)
(109)

11,432 

247
44
(4)
(102)
(5)

180 

11,252 

Brands
£m

Goodwill
£m

Software
£m

Other
£m

Total
£m

7,757
1
113
–
(154)

7,717

82
3
–
1

86

3,335
–
71
–
(94)

3,312

28
–
–
(1)

27

7,631

3,285

57
21
–
(2)
–

76

22
1
(2)
(1)

20

56

235
3
57
–
(12)

283

90
27
–
(3)

114

169

11,384
25
241
(2)
(260)

11,388

222
31
(2)
(4)

247

11,141

The amount stated for brands represents the fair value of brands acquired since 1985 at the date of acquisition. Other includes product registration, 
distribution rights and capitalised product development costs.

Software includes intangible assets under construction of £7m (2013: £52m). 

Included within the amortisation and impairment charge for the year is £15m (2013: £15m) relating to the pharmaceutical business. These amounts are 
included within Net income from discontinued operations in the Group Income Statement.

90

RB Annual Report and Financial Statements 2014Financial Statements 
  
  
  
  
  
 
 
 
 
9 Goodwill and other intangible Assets continued
The majority of brands, all of goodwill and certain other intangibles are considered to have indefinite lives for the reasons noted in the Accounting 
Policies and therefore are subject to an annual impairment review. A number of small non-core brands are deemed to have a finite life and are  
amortised accordingly.

The net book amounts of indefinite and finite life intangible assets are as follows:

net book amount

Indefinite life assets:

Brands
Goodwill
Other

Total indefinite life assets

Finite life assets:

Brands
Software
Other

Total finite life assets

Total net book amount of intangible assets

2014
£m

7,826
3,258
40

2013
£m

7,606
3,285
39

11,124 

10,930

23
74
31

128 

25
56
130

211

11,252 

11,141

Goodwill and other intangible assets with indefinite lives are allocated to either individual cash generating units (CGUs), or groups of cash generating 
units (together ‘GCGU’s). The goodwill and intangible assets with indefinite lives are tested for impairment at the level at which identifiable cash inflows 
are largely independent. Generally this is at a GCGU level, but for certain intangible assets this is at a CGU level. 

Cash Generating Units
After considering all the evidence available, including how brand and production assets generate cash inflows and how management monitors the 
business, the Directors have concluded that for the purpose of impairment testing of goodwill and intangible assets, the Group’s GCGUs are as follows: 
health, hygiene, home, and food. 

During the year, the integration of recent acquisitions within the health category has largely been completed. As a result, for the purpose of goodwill 
impairment testing in 2014, the health (Sexual Wellbeing) and health (VMS) CGUs have been combined with the health GCGU, to form a wider health 
GCGU. An impairment test was performed on each of these CGUs prior to integration and both were assessed to have a recoverable value in excess of 
their carrying value. 

An analysis of the net book value of indefinite life assets and goodwill by GCGU is shown below:

GCGU

Health1 

Hygiene
Home
Food

key brands

Airborne, Durex, Gaviscon, MegaRed, Move Free, Mucinex, Nurofen, 

Scholl, Strepsils

Bang, Clearasil, Dettol, Finish, Harpic, Lysol, Mortein, Veet
Air Wick, Calgon, Vanish, Woolite
French’s

indefinite 
life assets 
£m

Goodwill
£m

5,928
1,156
750
32

7,866

3,066
147
45
 –

2014

Total
£m

8,994
1,303
795
 32

Indefinite 
life assets 
£m

Goodwill
£m

5,752
1,082
781
30

7,645

3,094
149
42
–

3,285

2013

Total
£m

8,846
1,231
823
30

10,930

 3,258

11,124 

1  Within the health GCGU, the cashflows in relation to certain groups of brands are separately identifiable. As a result, the carrying value of these brand-related intangible assets have 
been tested for impairment as CGUs, in addition to the impairment testing over goodwill and indefinite life assets for the wider GCGU. The CGUs tested separately are shown below, 
all of which fall under the health GCGU in the above table.

Carrying Value of CGU

Sexual Wellbeing
K-Y
Oriental Pharma
VMS

2014
£m

1,793
304
117
844

2013
£m

1,915
–
111
801

91

RB Annual Report and Financial Statements 2014Financial Statements 
 
Notes to the Financial Statements

9 Goodwill and other intangible Assets continued
Indefinite life assets allocated to the Food GCGUs are not considered significant relative to the Group’s total indefinite life assets. As such the disclosures 
below do not include discussion on the assumptions specific to Food. 

Newly acquired goodwill and intangible assets are tested for impairment in the first year following acquisition in isolation. For 2014, K-Y was assessed to 
have a recoverable value in excess of its carrying value.

Annual impairment review 
The annual impairment review of goodwill and indefinite life assets is based on an assessment of each GCGU or CGU’s value in use. Value in use is 
calculated from cash flow projections, based on historical operating results, and the short-term budgets and medium-term business plans which have 
been approved by management covering a four-year period, with an extrapolated fifth year. These projections exclude any estimated future cash inflows 
or outflows expected to arise from restructuring not yet implemented. 

The value in use calculation is based on the following key assumptions used in the cash flow projections:
•	 Net revenue growth based upon future sales volumes and prices, which take account of the expected impact from committed new product 

initiatives, expansion into new markets and the maturity of the markets in which each CGU operates;

•	 Gross margin based on historical experience adjusted for the impact of production costs, cost optimisation initiatives and changes in product  

mix; and

•	 Marketing and other expenditure, reflecting historical experience, expected levels of cost inflation, committed cost saving initiatives and future levels 

of marketing support required to sustain, grow and further innovate brands.

Cash flows beyond the five-year period are extrapolated using the estimated long-term growth rates stated below. Individual long-term growth rates are 
applied to each product segment within a GCGU or CGU, and such ranges are provided. The long-term growth rates applied do not exceed the 
long-term average growth rate for the products and market in which the GCGU or CGU operates.

Management has assessed the appropriate discount rate for each individual GCGU and CGU. This has been done using a Weighted Average Cost  
of Capital (WACC) for comparable companies operating in similar markets and geographies as the Group, adjusted for risks specific to each GCGU  
and CGU. 

Due to the wide geographic and product diversification of their respective markets, and the diverse risks associated with a number of GCGUs and CGUs, 
a pre-tax discount rate of 11% was determined for each of the health, hygiene and home GCGUs and the Sexual Wellbeing CGU (2013: 11%). 

The VMS and Oriental Pharma CGUs are predominantly concentrated in single markets, being the US and China respectively. A pre-tax discount rate of 
14% (2013: 14%) was therefore applied to VMS and 14% (2013: 14%) was applied to Oriental Pharma, to reflect the risks specific to these businesses.

GCGU/CGU

Health 
Hygiene
Home

Sexual Wellbeing
K-Y
Oriental Pharma
VMS

Terminal 
growth rate 
%

Pre-tax 
discount 
rate 
%

0–4
0–4
0–2

4
4
4
3

11
11
11

11
14
14
14

impairment review
Following the Group’s annual impairment review, no impairments have been identified. 

Any reasonably possible change in the key assumptions on which the recoverable amounts of the health, hygiene and home GCGUs, or the Sexual 
Wellbeing and K-Y CGUs, are based would not imply possible impairments. 

With a recoverable amount exceeding its carrying value by £116m (14%) (2013: £19m, 2%), the VMS CGU is sensitive to reasonably possible changes in 
key assumptions. This is expected of an acquisition where the acquired intangible assets were recently valued at fair value. The sensitivity of the 
recoverable amount has been assessed to identify the impact of reasonably possible changes in assumptions. If all other assumptions were held 
constant, a reduction in assumed growth rates in the first five years by 25% of those planned would lead to a reduction in the value in use of this CGU 
of £77m. In addition, a further reduction of 100 bps in the terminal growth rate would result in an additional reduction in the value in use of £61m. 
Applying these sensitivities together would result in the carrying value of this CGU exceeding its value in use by £21m.

The recoverable amount of the Oriental Pharma CGU exceeds its carrying value by £23m (20%), and as such is also sensitive to changes in key 
assumptions. If all other assumptions were held constant, a reduction in assumed growth rates in the first five years by 25% of that planned would lead  
to a reduction in the value in use of this CGU of £33m. In addition, a further reduction of 100 bps in the terminal growth rate would result in an 
additional reduction in the value in use of £9m. Applying these sensitivities together would result in the carrying value of this CGU exceeding its value in 
use by £19m.

92

RB Annual Report and Financial Statements 2014Financial Statements10 Property, Plant and equipment

Cost 
At 1 January 2014
Additions
Disposals
Divested upon demerger 
Reclassifications
Exchange adjustments

At 31 december 2014

Accumulated depreciation and impairment
At 1 January 2014
Charge for the year
Disposals
Divested upon demerger
Exchange adjustments

At 31 december 2014

net book amount at 31 december 2014

Cost 
At 1 January 2013
Additions
Arising on business combination
Disposals
Reclassifications
Exchange adjustments

At 31 December 2013

Accumulated depreciation and impairment
At 1 January 2013
Charge for the year
Disposals
Exchange adjustments

At 31 December 2013

Net book amount at 31 December 2013

land and 
buildings
£m

Plant and 
equipment
£m

576
7
(30)
–
22
(44)

531

224
26
(20)
–
(39)

191

340

1,322
151
(50)
(18)
(22)
(193)

1,190

913
107
(41)
(14)
(192)

773

417

Land and 
buildings
£m

Plant and 
equipment
£m

525
28
1
(4)
46
(20)

576

205
29
(4)
(6)

224

352

1,285
172
4
(44)
(46)
(49)

1,322

869
111
(35)
(32)

913

409

Total
£m

1,898
158
(80)
(18)
–
(237)

1,721

1,137
133
(61)
(14)
(231)

964

757

Total
£m

1,810
200
5
(48)
–
(69)

1,898

1,074
140
(39)
(38)

1,137

761

The net book amount of assets under construction is £78m (2013: £60m). Assets under construction are included within plant and equipment. 

The reclassification from plant and equipment to land and buildings of £22m (2013: £46m) shows the transfer of completed assets. 

Capital expenditure which was contracted but not capitalised at 31 December 2014 was £27m (2013: £30m).

Included within the depreciation and impairment charge for the year is £1m (2013: £1m) relating to the pharmaceutical business. These amounts are 
included within Net Income from discontinued operations in the Group Income Statement.

93

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
Notes to the Financial Statements

Accelerated 
capital 
allowances
£m 

intangible 
assets
£m 

Short-term 
temporary 
differences
£m

retirement 
benefit 
obligations
£m

Tax losses
£m

9
–
–

9

(1)
–
(1)

7 

(7)
(6)
–

(13)

4
–
(1)

 (10)

38
8
(3)

43

11
–
(2)

52

–
–
–

–

–
–
–

– 

9
(1)
–

8

–
4
–

12 

Accelerated 
capital 
allowances
£m 

intangible 
assets
£m 

Short-term 
temporary 
differences
£m

retirement 
benefit 
obligations
£m

Tax losses
£m

Total
£m 

49
1
(3)

47

14
4
(4)

61 

Total
£m 

1,824
(85)
27
(44)
25
(45)

1,702

(48)
(26)
43
50
28

2,125
(96)
–
–
37
(42)

2,024

(1)
–
–
(4)
21

(222)
–
–
(44)
(12)
2

(276)

(55)
–
43
54
8

(15)
5
–
–
–
–

(10)

–
–
–
–
–

(95)
17
27
–
–
(5)

(56)

14
(26)
–
–
(2)

31
(11)
–
–
–
–

20

(6)
–
–
–
1

15 

2,040 

(226) 

(10) 

(70) 

1,749 

11 deferred Tax

deferred tax assets

At 1 January 2013
Credited/(charged) to the income statement
Exchange differences

At 31 December 2013

(Charged)/credited to the income statement
Credited to other comprehensive income
Exchange differences

At 31 december 2014

deferred tax liabilities

At 1 January 2013
(Credited)/charged to the income statement
Credited to other comprehensive income
Credited directly to equity
Arising on business combination
Exchange differences

At 31 December 2013

(Credited)/charged to the income statement
Credited to other comprehensive income
Charged directly to equity
Arising on demerger
Exchange differences

At 31 december 2014

Deferred tax assets and liabilities have been offset where they relate to income taxes levied by the same taxation authority.

Certain deferred tax assets in respect of overseas corporation tax losses and other temporary differences totalling £137m (2013: £163m) have not been 
recognised at 31 December 2014 as the likelihood of future economic benefit is not sufficiently assured. These assets will be recognised if utilisation of 
the losses and other temporary differences becomes reasonably certain. 

No deferred tax liability has been recognised on the unremitted earnings of overseas subsidiaries as no tax is expected to be payable on them in the 
foreseeable future based on the current repatriation policy of the Group.

12 inventories

Raw materials and consumables
Work in progress
Finished goods and goods held for resale

Total inventories

2014
£m

157
28
560

745

2013
£m

155
35
556

746

The cost of inventories recognised as an expense and included as cost of sales amounted to £3,526m (2013: £3,784m). This includes inventory write offs 
and losses of £58m (2013: £41m, excluding RB Pharmaceuticals).

The Group inventory provision at 31 December 2014 was £81m (2013: £69m).

94

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
13 Trade and other receivables

Amounts falling due within one year

Trade receivables
Less: Provision for impairment of receivables

Trade receivables – net
Other receivables
Prepayments and accrued income

2014
£m

1,069
(33)

1,036
233
 38

 1,307

2013
£m

1,173
(44)

1,129
126
51

1,306

Trade receivables
Trade receivables consist of a broad cross-section of our international customer base for whom there is no significant history of default. The credit risk of 
customers is assessed at a subsidiary and Group level, taking into account their financial positions, past experiences and other relevant factors. Individual 
customer credit limits are imposed based on these factors. 

As at 31 December 2014, trade receivables of £72m (2013: £77m) were past due but not impaired. The ageing analysis of trade receivables past due but 
not impaired is as follows:

Amounts past due but not impaired

Up to 3 months

2014
£m

72

2013
£m

77

As at 31 December 2014, trade receivables of £70m (2013: £71m) were considered to be impaired. The amount of provision at 31 December 2014 was 
£33m (2013: £44m). It was assessed that a portion of the receivables is expected to be recovered due to the nature and historical collection of trade 
receivables. The ageing analysis of these receivables is as follows:

Ageing analysis of amounts impaired

Up to 3 months
Over 3 months

2014
£m

50
20

70

2013
£m

33
38

71

The movement in the provision for impaired receivables consists of increases for additional provisions offset by receivables written off and unused 
provision released back to the income statement. The gross movements in the provision are considered to be insignificant.

other receivables
Other Receivables include recoverable sales tax of £121m (2013: £62m). This contains £6m (2013: £nil) of impaired assets all aged over 3 months from a 
broad range of countries within the Group.

The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies:

Sterling
Euro
US dollar
Brazil Real
Other currencies

2014
£m

167
261
236
95
 548

2013
£m

101
282
283
107
533

 1,307

1,306

The maximum exposure to credit risk at the year end is the carrying value of each class of receivable mentioned above. The Group does not hold any 
collateral as security.

other non-current receivables
Non-current other receivables at 31 December 2014 were £240m (2013: £249m). This includes a prepayment of £194m for an option to acquire legal 
title to intellectual property relating to our 3 year collaboration with Bristol-Myers Squibb entered into in May 2013 and exercisable at the end of the 
collaboration period in 2016 subject to certain payments. This is in addition to the £311m upfront payment. The remaining balance relates to other 
non-current prepayments and receivables due after one year. 

95

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
Notes to the Financial Statements

14 Financial instruments and Financial risk management
Financial instruments by Category

At 31 december 2014

Assets as per the balance sheet
Short-term deposits1
Trade and other receivables2
Derivative financial instruments – FX forward exchange contracts
Cash and cash equivalents

liabilities as per the balance sheet
Borrowings (excluding finance lease obligations and bond)3
US$1bn bond (two tranches of US$500m at 2.125% and 3.625% respectively)4
Finance lease obligations3
Derivative financial instruments – FX forward exchange contracts
Trade and other payables5
Other non-current liabilities5,6

At 31 december 2013

Assets as per the balance sheet
Short-term deposits1
Trade and other receivables2
Derivative financial instruments – FX forward exchange contracts
Cash and cash equivalents

liabilities as per the balance sheet
Borrowings (excluding finance lease obligations and bond)3
US$ 1bn bond (two tranches of US$ 500m at 2.125% and 3.625% respectively)4
Finance lease obligations3
Derivative financial instruments – FX forward exchange contracts
Trade and other payables5
Other non-current liabilities5,6

loans and 
receivables
£m

derivatives 
used for 
hedging
£m

Fair value 
through the 
P&l
£m

Available  
for sale
£m

Carrying 
value 
total
£m

Fair value 
total
£m

–
1,288
–
917

–
–
15
–

–
–
115
–

1
–
–
–

1
1,288
130
917

1
1,288
130 
917

derivatives 
used for 
hedging
£m

Fair value 
through the 
P&l
£m

other 
financial 
liabilities at 
amortised 
cost
£m

Carrying 
value  
total
£m

Fair value 
total
£m

–
–
–
11
–
–

–
–
–
18
–
–

1,934
634
4
–
2,675
44

1,934
634 
4
29
2,675
44

1,934 
660 
4 
29 
2,675
44

Loans and 
receivables
£m

Derivatives 
used for 
hedging
£m

Fair value 
through the 
P&L
£m

Available  
for sale
£m

Carrying  
value  
total
£m

Fair value  

total
£m

–
1,275
–
808

–
–
16
–

–
–
6
–

2
–
–
–

2
1,275
22
808

2
1,275
22
808

Derivatives 
used for 
hedging
£m

Fair value 
through the 
P&L
£m

–
–
–
–
–
–

–
–
–
159
–
–

Other 
financial 
liabilities at 
amortised 
cost
£m

2,167
595
5
–
2,768
45

Carrying 
value 
total
£m

Fair value
 total
£m

2,167
595
5
159
2,768
45

2,167
597
5
159
2,768
45

1   These short-term deposits do not meet the requirements to be classified as cash equivalents as they have maturities greater than three months. They are however highly liquid assets. 
2  Prepayments and accrued income and employee benefit assets are excluded from the trade and other receivables balance as the analysis above is required only for financial 

instruments. 

3   The categories in this disclosure are determined by IAS 39. Borrowings largely relate to Commercial Paper. As at 31 December 2014 the Group had Commercial Paper in issue 

amounting to US$3,000m (nominal values) at rates of between 0.19% and 0.38% with maturities ranging from 6 January 2015 to 8 September 2015. Finance leases are outside the 
scope of IAS 39, but they remain within the scope of IFRS 7. Therefore finance leases have been shown separately. 

4   The fair value of bonds at 31 December 2014 is a liability of £660m (2013: £597m). This value is derived using a quoted market rate in an active market (level 1 classification).
5   Social security liabilities and other employee benefit liabilities are excluded as the analysis above is required only for financial instruments.
6  

Included in other non-current liabilities is £28m (2013: £21m) to purchase the remaining shares of Shanghai Manon Trading Company Limited. 

All financial instruments, with the exception of the bond, are in level 2 of the IFRS 13 fair value hierarchy. Fair value for financial instruments held at 
amortised cost has been estimated by discounting cash flows at prevailing interest rates and by applying year end exchange rates.

96

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14 Financial instruments and Financial risk management continued
The fair value measurement hierarchy levels have been defined as follows: 
1.  Quoted prices (unadjusted) in active markets for identical assets or liabilities (level 1). 
2.  Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (i.e. as prices) or indirectly 

(i.e. derived from prices) (level 2). If all significant inputs required to fair value an instrument are observable, the instrument is included in level 2. 

3.  Inputs for the asset or liability that are not based on observable market data (i.e. unobservable inputs) (level 3).

The fair value of forward foreign exchange contracts at 31 December 2014 is a liability of £29m (2013: £159m) and an asset of £130m (2013: £22m). 
This value is determined using forward exchange rates derived from market sourced data at the balance sheet date, with the resulting value discounted 
back to present value (level 2 classification).

As the value of level 3 instruments at 31 December 2014 is not material (2013: not material), no further level 3 disclosures have been made. There have 
been no movements of financial instruments between levels (2013: nil).

offsetting financial assets and financial liabilities
The Group has forward foreign exchange contracts and cash that are subject to enforceable master netting arrangements.

(a) Financial assets

As at 31 december 2014

Forward foreign exchange contracts
Cash and cash equivalents

As at 31 december 2013

Forward foreign exchange contracts
Cash and cash equivalents

(b) Financial liabilities

As at 31 december 2014

Forward foreign exchange contracts
Bank overdrafts

As at 31 december 2013

Forward foreign exchange contracts
Bank overdrafts

Gross amounts 
of recognised 
financial 
liabilities set 
off in the 
balance 
sheet
£m

net amounts 
of financial 
assets 
presented in 
the balance 
sheet
£m

Financial 
instruments 
not set off in 
the balance 
sheet
£m

–
–

–

130
917

1,047

(24)
–

(24)

Gross amounts 
of recognised 
financial 
liabilities set  
off in the 
balance 
sheet
£m

Net amounts 
of financial 
assets 
presented in 
the balance 
sheet
£m

–
(7)

(7)

22
808

830

Financial 
instruments 
not set off in 
the balance 
sheet
£m

(22)
–

(22)

Gross 
amounts of 
recognised 
financial 
assets
£m

130
917

1,047

Gross 
amounts of 
recognised 
financial 
assets
£m

22
815

837

Gross amounts 
of recognised 
financial 
assets set 
off in the 
balance 
sheet
£m

Gross 
amounts of 
recognised 
financial 
liabilities
£m

net amounts 
of financial 
liabilities 
presented in 
the balance 
sheet
£m

Financial 
instruments 
not set off in 
the balance 
sheet
£m

(29)
(4)

(33)

–
–

–

(29)
(4)

(33)

24
–

24

Gross amounts 
of recognised 
financial 
assets set 
off in the 
balance 
sheet
£m

Net amounts 
of financial 
liabilities 
presented in 
the balance 
sheet
£m

Financial 
instruments 
not set off in 
the balance 
sheet

–
7

7

(159)
(3)

(162)

22
–

22

Gross 
amounts of 
recognised 
financial 
liabilities
£m

(159)
(10)

(169)

net 
amount
£m

106 
917 

1,023

Net 
amount
£m

–
808

808

net 
amount
£m

(5) 
(4) 

(9)

Net 
amount
£m

(137)
(3)

(140)

97

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
Notes to the Financial Statements

14 Financial instruments and Financial risk management continued
Financial risk management
The Group’s multinational operations expose it to a variety of financial risks that include the effects of changes in foreign currency exchange rates 
(foreign exchange risk), market prices, interest rates, credit risks and liquidity. The Group has in place a risk management programme that uses foreign 
currency financial instruments, including debt, and other instruments, to limit the impact of these risks on the financial performance of the Group.

The Group’s financing and financial risk management activities are centralised into Group Treasury (GT) to achieve benefits of scale and control. GT 
manages financial exposures of the Group centrally in a manner consistent with underlying business risks. GT manages only those risks and flows 
generated by the underlying commercial operations and speculative transactions are not undertaken. 

The Board of Directors reviews and agrees policies, guidelines and authority levels for all areas of Treasury activity and individually approves significant 
activities. GT operates under the close control of the CFO and is subject to periodic independent reviews and audits, both internal and external. 

1. Market Risk
(a) Foreign exchange risk
The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures. Foreign exchange risk arises from 
future commercial transactions, recognised assets and liabilities and net investments in foreign operations. 

The Group’s policy is to align interest costs and operating profit of its major currencies in order to provide some protection against the translation 
exposure on foreign currency profits after tax. The Group may undertake borrowings and other hedging methods in the currencies of the countries 
where most of its assets are located. 

It is the Group’s policy to monitor and only where appropriate hedge its foreign currency transaction exposure. These transaction exposures arise mainly 
from foreign currency receipts and payments for goods and services and from the remittances of foreign currency dividends and loans. 

The local business units enter into forward foreign exchange contracts with GT to manage these exposures where practical and allowed by local 
regulations. GT matches the Group exposures, and hedges the net position where possible, using spot and forward foreign currency exchange contracts.

The notional principal amount of the outstanding forward foreign exchange contracts at 31 December 2014 was £4,337m payable (2013: £5,287m payable).

During the year ended 31 December 2014, the Group designated bonds totalling $1,000m (£642m) and commercial paper of up to $2,537m (£1,629m) 
as the hedging instrument in a net investment hedge relationship. The hedged risk is the foreign exchange currency risk on the value of the Group’s net 
investment in assets and liabilities denominated in US dollars. The net gain or loss under this arrangement is recognised in other comprehensive income. 
The net effect on other comprehensive income for the year ended 31 December 2014 was a £137m loss (2013: £6m gain).

The Group held forward foreign exchange contracts denominated as cash flow hedges primarily in Euro, Australian dollars, Singapore dollars, Sterling 
and US dollars. Notional value of the payable leg resulting from these financial instruments was as follows:

Cash Flow hedge Profile

Euro
Polish Zloty
US dollars
Sterling
Singapore dollars
Australian dollars
Other

2014
£m

432
233
154
153
77
73
233

1,355

2013
£m

319
9
32
98
120
177
51

806

These forward foreign exchange contracts are expected to mature over the period January 2015 to February 2016 (2013: January 2014 to January 2015).

There is no ineffective portion recognised in the income statement arising from cash flow hedges (2013: £nil). 

Gains and losses recognised in the hedging reserve in other comprehensive income on forward exchange contracts in 2014 of £11m loss (2013: £13m 
gain) are recognised in the income statement in the year or years during which the hedged forecast transaction affects the income statement, which is 
generally within 12 months from the balance sheet date.

The maximum exposure to credit risk at the reporting date is the fair value of the derivative assets in the balance sheet. 

98

RB Annual Report and Financial Statements 2014Financial Statements14 Financial instruments and Financial risk management continued
In the case of cash flow hedges, these are denominated in a diverse range of currencies, where a fluctuation in one individual currency relationship, with all 
others held constant, does not have a significant effect on the income statement or Shareholders’ equity. A fluctuation analysis has been performed for all 
currencies. The largest potential fluctuation would be in respect of forward contracts between the Euro and the Polish Zloty. If the Euro had strengthened/
weakened by 5% against the Polish Zloty, with all other variables held constant, the impact on Shareholders’ equity would have been £2m. If the US dollar 
had strengthened/weakened by 5% against the Euro, with all other variables held constant, the impact on Shareholders’ equity would have been £2m 
(2013: £12m Australian dollar against Singapore dollar). As at 31 December 2014 if all other currencies had strengthened/weakened by 5% against Sterling 
with all other variables held constant, this would have had an immaterial effect on the income statement or Shareholders’ equity (2013: immaterial). 

The remaining major monetary financial instruments (liquid assets, receivables, interest and non-interest bearing liabilities) are directly denominated in 
the functional currency of the Group or are transferred to the functional currency of the local entity through the use of derivatives. 

The gains and losses from fair value movements on derivatives held at fair value through the profit or loss, recognised in the income statement was a 
£116m gain (2013: £89m loss).

(b) Price risk
Due to the nature of its business the Group is exposed to commodity price risk related to the production or packaging of finished goods, such as oil 
related, and a diverse range of other, raw materials. This risk is, however, managed primarily through medium-term contracts with certain key suppliers 
and is not therefore viewed as being a material risk.

(c) Cash flow and fair value interest rate risk
The Group has both interest-bearing and non interest-bearing assets and liabilities. The Group monitors its interest income and expense rate exposure 
on a regular basis. The Group manages its interest income rate exposure on its gross financial assets by using a combination of fixed rate term deposits.

Various scenarios are simulated taking into consideration refinancing, renewal of existing positions, alternative financing and hedging. Based on these 
scenarios, the Group calculates the impact on the income statement of a defined interest rate shift. For each simulation, the same interest rate shift is 
used for all currencies, calculated on a full year and pre-tax basis. 

The scenarios are only run for liabilities that represent the major interest-bearing positions. Based on the simulations performed, the impact on the 
income statement of a 50 basis-point shift in interest rates would be a maximum increase of £7m (2013: £11m) or decrease of £7m (2013: £11m), 
respectively for the liabilities covered. The simulation is done on a periodic basis to verify that the maximum loss simulated is within the limit given by 
management.

2. Credit Risk
The Group has no significant concentrations of credit risk. Credit risk arises from cash and cash equivalents, derivative financial instruments, deposits 
with banks and financial institutions, as well as credit exposures to customers. The credit quality of trade and other receivables is detailed in note 13. 
Financial institution counterparties are subject to approval under the Group’s counterparty risk policy and such approval is limited to financial institutions 
with a BBB rating or above. The Group uses BBB and higher rated counterparties to manage risk and only uses BBB rated counterparties by exception. 
The amount of exposure to any individual counterparty is subject to a limit defined within the counterparty risk policy, which is reassessed annually by 
the Board of Directors. Derivative financial instruments are only traded with counterparties approved in accordance with the approved policy. Derivative 
risk is measured using a risk weighting method.

The table below summarises the Group’s major financial institution counterparties by credit rating (lower of S&P and Moody’s) and balances (cash and 
cash equivalents, derivative financial instruments, deposits) at the balance sheet date.

Counterparty

Bank A
Bank B
Bank C
Bank D
Bank E
Bank F
Bank G
Bank H
Bank I
Bank J

Credit
rating

AAA
AA–
A+
A
A+
A+
A
AAA
A–
AA–

2014

exposure
£m

199
139
117
111
102
77
55
48
43
38

limit
£m

300
200
150
125
150
150
125
300
75
200

Credit
rating

N/A
AA–
A
A
A+
A+
A
AAA
A–
AA–

Limit
£m

N/A
200
125
125
150
150
125
300
75
200

2013

Exposure
£m

–
142
97
78
83
113
69
–
57
16

99

RB Annual Report and Financial Statements 2014Financial Statements 
Notes to the Financial Statements

14 Financial instruments and Financial risk management continued
3. Liquidity Risk
Cash flow forecasting is performed by the local business units and on an aggregated basis by GT. GT monitors rolling forecasts of the Group’s liquidity 
requirements to ensure it has sufficient cash to meet operational needs while maintaining sufficient headroom on its undrawn committed borrowing 
facilities. Funds over and above those required for short-term working capital purposes by the local businesses are generally remitted to GT. The Group 
uses the remittances to settle obligations, repay borrowings, or, in the event of a surplus, invest in short-term instruments issued by institutions with a 
BBB rating or better.

The Group has various borrowing facilities available to it. The Group has bilateral credit facilities with high-quality international banks. All of these 
facilities have similar or equivalent terms and conditions, and have a financial covenant, which is not expected to restrict the Group’s future operations. 

At the end of 2014, the Group had, in addition to its long-term debt of £636m (2013: £598m), committed borrowing facilities totalling £3,500m (2013: 
£4,350m), of which £3,500m exceeded 12 months’ maturity (2013: £3,500m). Of the total facilities at the year end, £nil (2013: £nil) was utilised. The 
committed borrowing facilities, together with available uncommitted facilities and central cash and investments, are considered sufficient to meet the 
Group’s projected cash requirements.

The undrawn committed facilities available, in respect of which all conditions precedent have been met at the balance sheet date, were as follows:

Undrawn committed borrowing facilities:
Expiring within one year
Expiring between one and two years
Expiring after more than two years

All borrowing facilities are at floating rates of interest.

2014
£m

–
–
 3,500

3,500 

2013
£m

850
500
3,000

4,350

The facilities have been arranged to cover general corporate purposes including support for commercial paper issuance. All facilities incur commitment 
fees at market rates.

Headroom between net debt and available facilities at 31 December 2014 was £1,957m (2013: £2,254m).

The Group’s borrowing limit at 31 December 2014 calculated in accordance with the Articles of Association was £63,186m (2013: £61,689m).

The table below analyses the Group’s financial liabilities and the derivatives which will be settled on a net basis into relevant maturity groupings based 
on the remaining period at the balance sheet date to the contractual maturity date. The amounts disclosed in the table are the contractual undiscounted 
cash flows which have been calculated using spot rates at the relevant balance sheet date, including interest to be paid. 

At 31 december 2014

Commercial paper
Bonds
Other borrowings 
Trade payables
Other payables

At 31 december 2013

Commercial paper
Bonds
Other borrowings 
Trade payables
Other payables

Total
£m

(1,926)
(774)
(17)
(990)
(1,735)

Total
£m

(2,159)
(744)
(22)
(991)
(1,826)

less than 1 
year
£m

Between 1 
and 2 years
£m

Between 2 
and 5 years
£m

over
 5 years
£m

(1,926)
(18)
(15)
(990)
(1,685)

–
(18)
–
–
(50)

–
(370)
(2)
–
–

Less than 1 
year
£m

Between 1 
and 2 years
£m

Between 2 
and 5 years
£m

(2,159)
(17)
(19)
(991)
(1,777)

–
(17)
–
–
(15)

–
(354)
(3)
–
(34)

– 
(368) 
– 
– 
– 

Over 
5 years
£m

–
(356)
–
–
–

100

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
 
 
 
14 Financial instruments and Financial risk management continued
The table below analyses the Group’s derivative financial instruments which will be settled on a gross basis into relevant maturity groupings based on 
the remaining period between the balance sheet and the contractual maturity date. The amounts disclosed in the table are the contractual undiscounted 
cash flows which have been calculated using spot rates at the relevant balance sheet date.

At 31 december 2014

Forward exchange contracts
Outflow
Inflow

At 31 december 2013

Forward exchange contracts
Outflow
Inflow

less than 1 
year
£m

Between 1 
and 2 years
£m

Between 2 
and 5 years
£m

over 
5 years
£m

(4,328)
4,424

(9)
9

–
–

Less than
1 year
£m

Between 1
and 2 years
£m

Between 2
and 5 years
£m

(5,240)
5,099

(47)
47

–
–

–
 –

Over
5 years
£m

–
–

2013
£m

2,096
6,336

8,432

4. Capital Management
The Group considers capital to be net debt plus total equity. Net debt is calculated as total borrowings less cash and cash equivalents, short-term 
available for sale financial assets and financing derivative financial instruments (refer to note 16). Total equity includes share capital, reserves and 
retained earnings as shown in the Group Balance Sheet. 

Net debt (note 16)
Total equity

2014
£m

1,543 
6,834 

8,377

The objectives for managing capital are to safeguard the Group’s ability to continue as a going concern, in order to provide returns for Shareholders and 
benefits for other stakeholders and to maintain an efficient capital structure to optimise the cost of capital.

In maintaining an appropriate capital structure and providing returns for Shareholders, the Company provided returns to Shareholders in 2014 in the 
form of dividends and the buy back of shares. Refer to notes 28 and 22 respectively.

The Group monitors net debt and at year end the Group had net debt of £1,543m (2013: £2,096m). The Group seeks to pay down net debt using cash 
generated by the business to maintain an appropriate level of financial flexibility.

15 Cash and Cash equivalents 

Cash at bank and in hand
Short-term bank deposits

Cash and cash equivalents

2014
£m

329
588

917

2013
£m

304
504

808

The Group operates in a number of territories, where there are either foreign currency exchange restrictions or where it is difficult for the Group to 
extract cash readily and easily in the short-term. As a result £89m (2013: £109m) of cash included in cash and cash equivalents is restricted for use by 
the Group. 

101

RB Annual Report and Financial Statements 2014Financial Statements 
 
Notes to the Financial Statements

16 Financial liabilities – Borrowings

Current

Bank loans and overdrafts1
Commercial paper2
Finance lease obligations

non-current

Bonds
Finance lease obligations

1.   Bank loans are denominated in a number of currencies, all are unsecured and bear interest based on relevant LIBOR equivalent.
2.   Commercial paper was issued in US dollars, is unsecured and bears interest based on relevant LIBOR equivalent. 

maturity of debt

Bank loans and overdrafts repayable:
Within one year or on demand

other borrowings repayable:
Within one year:

Commercial paper
Finance leases

Between two and five years:

Bonds
Finance leases (payable by instalments)

Over five years

Bonds

Gross borrowings (unsecured)

Analysis of net debt 

Cash and cash equivalents 
Overdrafts 
Borrowings (excluding overdrafts)
Current available for sale financial assets
Derivative financial instruments

net debt at end of year

reconciliation of net debt 

Net debt at beginning of year 
Net increase/(decrease) in cash and cash equivalents 
Repayment of borrowings 
Proceeds from borrowings 
Proceeds from borrowings attributable to discontinued operations
Borrowings divested upon demerger
Exchange and other movements 

net debt at end of year 

102

2014
£m

13
1,921
 2

1,936

2014
£m

634
2 

636

2013
£m

18
2,149
2

2,169

2013
£m

595
3

598

2014
£m

2013
£m

13 

18

1,921
2

318
2

316

 2,559

 2,572

2014
£m

917
(4)
(2,568)
1
111

(1,543)

2014
£m

(2,096)
190
485
–
(481)
467
(108)

(1,543)

2,149
2

299
3

296

2,749

2,767

2013
£m

808
(3)
(2,764)
2
(139)

(2,096)

2013
£m

(2,426)
(34)
1,002
(637)

–
(1)

(2,096)

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
 
17 Provisions for liabilities and Charges  

At 1 January 2013
Charged to the income statement
Arising on business combination
Utilised during the year
Released to the income statement
Exchange adjustments

At 31 December 2013
Charged to the income statement
Charged to equity
Arising on business combination
Utilised during the year
Released to the income statement
Divested upon demerger
Exchange adjustments

At 31 december 2014

Provisions have been analysed between current and non-current as follows:

Current
Non-current

legal 
provisions
£m

restructuring 
provisions
£m

other 
provisions
£m

Total 
provisions
£m

59
241
–
(9)
(6)
1

286
10
–
–
(53)
(15)
(25)
 (2)

 201

66
9
–
(39)
(12)
–

24
4
–
–
(14)
–
–
(1)

 13

79
30
21
(40)
(29)
–

61
24
413
5
(325)
(4)
–
2

176

2014
 £m

317
 73

 390

204
280
21
(88)
(47)
1

371
38
413
5
(392)
(19)
(25)
(1)

390 

2013
 £m

215
 156

 371

Provisions are recognised when the Group has a present or constructive obligation as a result of past events, it is more likely than not that there will 
be an outflow of resources to settle that obligation, and the amount can be reliably estimated. 

Legal provisions include £158m (2013: £222m) of exceptional legal provisions in relation to a number of historic regulatory investigations, predominantly 
competition law inquiries, by various government authorities in a number of markets. Some of these have been concluded in the period. During 2014 
there were £nil charges and £nil releases to the income statement (2013: £210m charged and £nil released) in respect of exceptional legal provisions.

The restructuring provision relates principally to redundancies, the majority of which is expected to be utilised within one year.

Other provisions include obligations of the Group to acquire its own equity ordinary shares of £100m (2013: £nil) within one year, onerous lease 
provisions expiring between 2015 and 2017 of £2m (2013: £6m) and environmental and other obligations throughout the Group, the majority of which 
are expected to be used within five years. Provisions to acquire equity ordinary shares are charged to equity.

18 operating lease Commitments 

 Future minimum lease payments under non-cancellable operating leases due

Within one year
Later than one and less than five years
After five years

2014
£m

59
79
 13

 151

2013
£m

57
90
23

170

Operating lease rentals charged to the income statement in 2014 were £69m (2013: £69m excluding RB Pharmaceuticals).

As at 31 December 2014, total amounts expected to be received under non-cancellable sub-lease arrangements were £2m (2013: £4m). 

Amounts credited to the income statement in respect of sub-lease arrangements were £1m (2013: £1m).

103

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
Notes to the Financial Statements

19 Contingent liabilities
The Group is involved in a number of investigations by government authorities and has made provisions for such investigations, where appropriate. 
Where it is too early to determine the likely outcome of these matters, the Directors have made no provision for such potential liabilities. 

The Group from time to time is involved in disputes in relation to ongoing tax matters in a number of jurisdictions around the world. Where appropriate, 
the Directors make provisions based on their assessment of each case.

20 Trade and other Payables

Trade payables
Other payables
Other tax and social security payable
Accruals

2014
£m

990
121
164
 1,608

 2,883

2013
£m

991
127
112
1,685

2,915

Included within accruals is £467m (2013: £606m, of which £161m relates to RB Pharmaceuticals) in respect of amounts payable to our trade customers 
for trade spend.

Other non-current liabilities primarily relate to deferred consideration for the acquisition of businesses of £39m (2013: £41m) and US employee related 
payables of £32m (2013: £21m).

21 Pension and other Post-retirement Commitments
Plan details
The Group operates a number of defined benefit and defined contribution pension plans around the world covering many of its employees, which are 
principally funded. The Group’s most significant defined benefit pension plan (UK) is a final salary plan, which closed to new entrants in 2005. Trustees 
of the plan are appointed by the Group, active members and pensioner membership, and are responsible for the governance of the plan, including 
paying all administrative costs and compliance with regulations. The plan is funded by the payment of contributions to the plan’s Trust, which is a 
separate entity from the rest of the Group. 

The Group also operates a number of other post-retirement plans in certain countries. The major plan is in the US (US Retiree Health Care Plan), where 
salaried participants become eligible for retiree health care benefits after they reach a combined ‘age and years of service rendered’ figure of 70, 
although the age must be a minimum of 55. This plan closed to new members in 2009. A Benefits Committee of the plan is appointed by the Group, 
and is responsible for the governance of the plan, including paying all administrative costs and compliance with regulations. This plan is unfunded.

The following table provides details of membership for all plans in the two principal territories:

Plan details at last valuation date

Active Participants:

Number of members
Proportion of funding liability
Total pensionable salary roll

Participants with deferred benefits:

Number of members
Proportion of funding liability
Total deferred pensions (at date of leaving plan)

Participants receiving benefits:

Number of members
Proportion of funding liability
Total pensions in payment

UK

US 

365
13%
£15.3m

5,949
29%
£18.7m

6,902
58%
£41.7m

2,232
32%
£57.2m

2,814
23%
£2.7m

4,044
45%
£6.8m

Full independent actuarial valuations are carried out on a triennial basis. For the principal UK plan, the most recent valuation was carried out at 5 April 2013. 
For the US plan, a full independent actuarial valuation was carried out at 1 January 2012. The Group has agreed that it will aim to eliminate the pension plan 
Technical Provisions deficit in the UK and Ireland over the next four years. Funding levels are monitored on an annual basis and the current agreed 
contribution rate is 19.5% of pensionable salaries in the UK and nil in the US. It is expected that contributions in 2015 will be £58m to the UK defined 
benefit plan and £nil to the US Retiree Health Care Plan. This will be reviewed after each triennial valuation is signed off by the Group and Trustee. The 
Group considers that the contribution rates set at the last valuation date, and any future further contributions in excess of the contribution rate, will be 
sufficient to eliminate the deficit over the agreed period and that regular contributions, which are based on service costs, will not increase significantly. 

For the purpose of IAS19 the projected unit valuation method was used for the UK and US plans, rolling forward the preliminary UK plan triennial 
valuation results (at 5 April 2013) and the 1 January 2012 US plan valuation to 31 December 2014. The UK plans have a weighted average duration of 
the deferred benefit obligation of 17.9 years (2013: 17.3 years).

104

RB Annual Report and Financial Statements 2014Financial Statements 
 
21 Pension and other Post-retirement Commitments continued
Significant Actuarial Assumptions
The significant actuarial assumptions used in determining the Group’s net liability for the two major plans as at 31 December were:

Rate of increase in pensionable salaries
Rate of increase in deferred pensions during deferment
Rate of increase in pension payments 
Discount rate
Inflation assumption – RPI
Annual medical cost inflation

 2014

Uk
%

US (medical)
%

3.3
3.1
2.9
3.5
3.3
– 

–
–
–
3.9
–
5.0–9.0 

2013

US (Medical)
%

–
–
–
4.8
–
5.0–9.0

UK
%

3.6
3.4
3.1
4.4
3.6
–

Assumptions regarding future mortality experience are set in accordance with published statistics and experience in each territory. The expected lifetime 
of a participant aged 60 and the expected lifetime of a participant who will be age 60 in 15 years (20 years in the US) are detailed below:

number of years a current pensioner is expected to live beyond 60:

Male
Female

number of years a future pensioner is expected to live beyond 60:

Male
Female

Uk 
years

28.5
30.5

30.3
 32.3

 2014

US 
years

26.1
 28.6

27.9
 30.3

UK 
years

28.4
30.3

30.2
32.2

 2013

US 
years

25.1
27.5

27.3
29.4

For the UK plan, the mortality assumptions were based on the standard SAPS mortality table with medium cohort improvements to 2009 (scaled by 
90% for males and 100% for females). Allowance for future improvements is made by adopting the 2012 edition of the CMI series with a long-term 
trend of 1.5% per annum. For the US plan the mortality assumptions were determined using the RP-2014 Total Dataset Employee version pre-
commencement, and Health Annuitant post-commencement, projected on a generational basis with Scale MP-2014.

impact of rB Pharmaceuticals demerger
Employees who will be employed within the Indivior Group after the demerger have membership of the new Indivior Pension Schemes for service on 
and after the demerger. Plan assets and liabilities for former RB Pharmaceuticals employees in relation to services rendered prior to the demerger will 
remain with the Group.

105

RB Annual Report and Financial Statements 2014Financial Statements 
 
Notes to the Financial Statements

2014
£m

(61)
(145)
 (132)

 (338)

26 

26 

2013
£m

(68)
(117)
(116)

(301)

50

50

 (312)

(251)

Other
£m

(258)
303

45

(111)

(66)

Other
£m

163
13
107
11
9

303

2013

Total
£m

(1,481)
1,458

(23)

(228)

(251)

2013

Total
£m

456
445
330
207
20

1,458

2014

Total
£m

(1,693)
1,650

(43)

(269)

(312)

2014

Total
£m

570
538
324
148
70

UK
£m

US (Medical)
£m

(1,223)
1,155

(68)

–

(68)

UK
£m

293
432
223
196
11

–
–

–

(117)

(117)

US (Medical)
£m

–
–
–
–
–

–

1,650

1,155

21 Pension and other Post-retirement Commitments continued
Amounts recognised on the Balance Sheet
The amounts recognised in the balance sheet are as follows:

Balance sheet obligations for:

UK
US (Medical)
Other

liability in balance sheet

Balance sheet assets for:

Other

Asset in balance sheet

net pension liability

The funded and unfunded amounts recognised in the balance sheet are determined as follows:

Present value of funded obligations
Fair value of plan assets

(Deficit) / surplus of funded plans

Present value of unfunded obligations

Net pension liability

Group plan assets are comprised as follows: 

Equities – quoted
Government bonds 
Corporate bonds
Real Estate / property – unquoted
Other assets – unquoted

Fair value of plan assets

Uk
£m

US (medical)
£m

(1,400)
1,339

(61)

–

(61)

–
–

–

(145)

(145)

other
£m

(293)
311

18

(124)

(106)

Uk
£m

US (medical)
£m

other
£m

393
531
261
138
16

1,339

–
–
–
–
–

–

177
7
63
10
54

311

106

RB Annual Report and Financial Statements 2014Financial Statements 
21 Pension and other Post-retirement Commitments continued
The movement in the Group’s net liability is as follows:

Present value of obligation

Fair value of plan assets

Uk
£m

US (medical)
£m

other
£m

Total
£m

Total
£m

1,680

24
67

91

–
5
(9)
13

9

(3)
1
–

(69)

(1,004)

–
(44)

(44)

(51)
–
–
–

(51)

–
(1)
(99)

44

1,709

(1,155)

18
71

89

–
16
204
5

225

5
1
–

(67)

–
(51)

(51)

(124)
–
–
–

(124)

–
(1)
(60)

52

1,962

(1,339)

–

–
–

–

–
–
–
–

–

–
–
(5)

5

–

–
–

–

–
–
–
–

–

–
–
(7)

7

–

(277)

(1,281)

–
(15)

(15)

(26)
–
–
–

(26)

(1)
–
(4)

20

–
(59)

(59)

(77)
–
–
–

(77)

(1)
(1)
(108)

69

(303)

(1,458)

–
(12)

(12)

4
–
–
–

4

(4)
–
(4)

8

–
(63)

(63)

(120)
–
–
–

(120)

(4)
(1)
(71)

67

(311)

(1,650)

At 1 January 2013 

Current service cost
Interest expense/(income)

Remeasurements:

 Return on plan assets, excluding amounts included in 

interest income

(Gain)/loss from changes in demographic assumptions
Loss/ (gain) from change in financial assumptions
 Experience losses 

Exchange differences
Contributions – employees
Contributions – employers
Payments from plans:
 Benefit payments

At 1 January 2014

Current service cost
Interest expense/(income)

Remeasurements:

 Return on plan assets, excluding amounts included in 

interest income

 Loss from changes in demographic assumptions
Loss from change in financial assumptions
 Experience losses 

Exchange differences
Contributions – employees
Contributions – employers
Payments from plans:
 Benefit payments

As at 31 december 2014

Uk
£m

US (medical)
£m

1,181

128

9
50

59

–
(10)
25
11

26

–
1
–

(44)

1,223

9
53

62

–
11
155
–

166

–
1
–

3
5

8

–
9
(13)
(8)

(12)

(2)
–
–

(5)

117

2
6

8

–
–
20
2

22

5
–
–

other
£m

371

12
12

24

–
6
(21)
10

(5)

(1)
–
–

(20)

369

7
12

19

–
5
29
3

37

–
–
–

(52)

1,400

(7)

145

(8)

417

107

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
Notes to the Financial Statements

21 Pension and other Post-retirement Commitments continued
Amounts recognised in the income Statement
The charge for the year ended 31 December is shown below:

income statement charge included in operating profit for1:

Defined contribution plans
Defined benefit plans (net charge excluding interest)

UK
US (Medical)
Other

Total pension costs recognised in operating profit (note 5)2

Income statement charge included in finance expense (note 6)

Income statement charge included in profit before income tax

remeasurement losses/(gains) for:

UK
US (Medical)
Other

2014
£m

28

9
2
 7

 46

 8

 54

42
22
 41

 105

2013
£m

27

9
3
12

51

8

59

(25)
(12)
(31)

(68)

1  The income statement charge included within operating profit includes current service cost, past service costs and gains and losses on settlement and curtailment.
2 

Included within total pension costs recognised in operating profit is £1m (2013: £1m) incurred in respect of the pharmaceutical business. These amounts are included within 
Net Income from Discounted Operations in the Group Income Statement.

Sensitivity of Significant Actuarial Assumptions
The sensitivity of the UK defined benefit obligation to changes in the principal assumptions 

2014

Discount rate
RPI increase
Life expectancy

2013

Discount rate
RPI increase
Life expectancy

Change in assumption

Change in defined benefit obligation

increase 0.1%
increase 0.1%
members younger by 1 year

decrease by 1.8%
increase by 1.4%
increase by 2.3%

Change in assumption

Change in defined benefit obligation

Increase 0.1%
Increase 0.1%
Members younger by 1 year

Decrease by 1.8%
Increase by 1.4%
Increase by 2.3%

The above sensitivity analyses are based on a change in an assumption while holding all other assumptions constant. In practice, this is unlikely to occur, 
and changes in some of the assumptions may be correlated. 

impact of medical Cost Trend rates
A one percentage change in the assumed health care cost trend rates would have the following effects:

Effect on service cost and interest cost
Effect on post-retirement benefit obligation

impact on defined benefit obligation
2013

2014

+1% 
£m

2
25

–1% 
£m

(1)
(20)

+1% 
£m

1
18

–1% 
£m

(1)
(15)

108

RB Annual Report and Financial Statements 2014Financial Statements 
 
21 Pension and other Post-retirement Commitments continued
risk and risk management
Through its defined benefit pension plans and post-employment medical plans, the Group is exposed to a number of risks, the most significant of which 
are detailed below: 

Asset Volatility: The plan liabilities are calculated using a discount rate set with reference to corporate bond yields. If plan assets underperform this 
yield, this will create a deficit. Both the UK and US plans hold a significant proportion of equities, which are expected to outperform corporate bonds  
in the long-term while providing volatility and risk in the short-term. As the plans mature, the Group intends to reduce the level of investment risk by 
investing more in assets that better match the liabilities. All the UK plans have agreed with the company a plan to de-risk the investment strategy of the 
plans at a pace that is commensurate with a planned return to full funding over a reasonable time scale. The de-risking plan provides for a proportion of 
the investment portfolio to move from equity holdings to government and corporate bonds over time. The corporate bonds are global securities with an 
emphasis on the UK and US. However, the Group believes that due to the long-term nature of the plan liabilities and the strength of the supporting 
group, a level of continuing equity investment is an appropriate element of the Group’s long-term strategy to manage the plans efficiently. 

Changes in Bond yields: A decrease in government and corporate bond yields will increase plan liabilities, although this will be partially offset by an 
increase in the value of the plans’ bond holdings.

inflation risk: Some of the Group’s pension obligations are linked to inflation, and higher inflation will lead to higher liabilities (although, in most 
cases, caps on the level of inflationary increases are in place to protect the plan against extreme inflation). The majority of the plan’s assets are either 
unaffected by (fixed interest bonds) or loosely correlated with (equities) inflation, meaning that an increase in inflation will also increase the deficit. In  
the US plans, the pensions in payment are not linked to inflation, so this is a less material risk. 

life expectancy: The majority of the plans’ obligations are to provide benefits for the life of the member. Whilst the plans allow for an increase in life 
expectancy, increases above this assumption will result in an increase in the plans’ liabilities. This is particularly significant in the UK plan, where 
inflationary increases result in higher sensitivity to changes in life expectancy.

Change in regulations: The Group is aware that future changes to the regulatory framework may impact the funding basis of the various plans in the 
future. The Group’s pensions department monitors the changes in legislation and analyses the risks as and when they occur. 

Investments are well diversified, such that the failure of any single investment would not have a material impact on the overall level of assets. A large 
portion of assets consists of quoted equities and quoted bonds, although the Group also invests in property, and cash. The Group believes that quoted 
equities offer the best returns over the long-term with an acceptable level of risk. The Trustees of all the UK funds have moved the overwhelming 
majority of their assets to low cost investment funds in consultation with the Company whilst maintaining a prudent diversification. 

22 Share Capital

issued and fully paid

At 1 January 2014
Cancelled

At 31 december 2014

issued and fully paid

At 1 January 2013
Allotments 

At 31 December 2013

equity 
ordinary 
shares 
number

nominal 
value 
£m

Subscriber 
ordinary 
shares 
number

nominal 
value 
£m

736,535,179
–

736,535,179

74
–

74

2
(2)

–

–
–

–

Equity 
ordinary 
shares 
number

Nominal 
value 
£m

Subscriber 
ordinary 
shares 
number

Nominal 
value 
£m

734,210,757
2,324,422

736,535,179

73
1

74

2
–

2

–
–

–

The holders of ordinary shares (par value 10p) are entitled to receive dividends as declared from time to time and are entitled to one vote per share at 
meetings of the Parent Company.

The holders of subscriber ordinary shares (par value £1) have no entitlement to dividends. Holders have no right to attend or vote at any general meeting 
of the Company unless a resolution is proposed to wind up the Company or vary the rights attached to the subscriber shares. During 2014, all subscriber 
ordinary shares were cancelled.

109

RB Annual Report and Financial Statements 2014Financial StatementsNotes to the Financial Statements

22 Share Capital continued
Allotment of ordinary Shares and release of Treasury Shares
During the year nil ordinary shares (2013: 2,324,422 ordinary shares) were allotted and 4,775,359 ordinary shares were released from Treasury  
(2013: 4,258,793) to satisfy vestings/exercises under the Group’s various share schemes as follows:

ordinary shares of 10p

Executive Share Options – exercises
Restricted Shares Awards – vesting

Total under Executive Share Option and Restricted Share Schemes
Senior Executives Share Ownership Policy Plan – vesting
Savings-Related Share Option Schemes – exercises

Total

 2014

 2013

number of 
shares

Consideration 
£m

Number of 
shares

Consideration 
£m

3,502,236
 1,000,381

4,502,617
50,000
222,742

4,775,359

106
 –

106
–
 6

4,638,734
1,571,035

6,209,769
40,000
333,446

 112

6,583,215

131
–

131
–
7

138

market Purchases of Shares
During 2014 the Company purchased 6,000,000 equity ordinary shares in accordance with its share buyback programme (2013: 6,000,000) all of which 
are held as Treasury shares. The total amount paid to acquire the shares was £313m (£314m including stamp duty) which has been deducted from 
Shareholders’ equity (2013: £279m). In addition, a provision for £100m was created for buyback amounts committed but not transacted as at year end.

4,775,359 Treasury shares were released in 2014 (2013: 4,258,793), leaving a balance held at 31 December 2014 of 17,957,491 (2013: 16,732,850). 
Proceeds received from the reissuance of Treasury shares to exercise share options were £112m (2013: £79m). In 2013, proceeds of £60m share awards 
were also received from the issuance of ordinary shares to satisfy share options.

23 Share-Based Payments
The Group operates a number of incentive schemes, including a share option scheme, a restricted share scheme, and other share award schemes. 
All schemes are equity settled. The charge for share-based payments for the year was £55m (2013: £55m).

executive Share Awards
Executive share awards, comprising both Executive Share Options and Restricted Share Awards, are awarded to the Top400 Management Group. Executive 
Share Options are awarded at an exercise price determined on grant date and become payable on exercise – following satisfaction of performance criteria. 
Restricted Share Awards entitle the recipient to receive shares at no cost following satisfaction of the following performance criteria.

For awards granted between December 2007 and December 2012:

Adjusted earnings per share growth over three years (%)

Proportion of awards vesting (%)

For awards granted in December 2013 and December 2014:

Adjusted earnings per share growth over three years (%)

Proportion of awards vesting (%)

<6%

Nil

<6%

Nil

6%

40%

6%

20%

7%

60%

8%

80%

≥9%

100%

Between 6% and 10%

Straight-line vesting between 20% and 100%

≥10%

100%

The cost is spread over the three years of the performance period. For Executive Committee and Top40 members vesting conditions must be met over 
the three-year period and are not retested. For remaining Top400 members the targets can be retested over four or five years. If any target has not been 
met any remaining shares or options which have not vested will lapse. 

other Share Awards
Other share awards represent SAYE Schemes (offered to all staff within the relevant geographic area) and a number of Senior Executive Share 
Ownership Policy Plan (SOPP) awards. Other share awards have contractual lives of three to seven years and are generally not subject to any vesting 
criteria other than the employee’s continued employment.

Individual tranches of these other share awards are not material for detailed disclosure and therefore have been aggregated in the tables below.

modifications to Share Awards
Following the demerger of RB Pharmaceuticals, the Remuneration Committee approved modifications to all unexercised share schemes to compensate 
for the loss of scheme value. For SAYE schemes this was in the form of a one-off cash payment. For executive share awards this included additional 
grants and the lowering of exercise price, where applicable. There is no change to the IFRS fair value charge as a result of these modifications.

110

RB Annual Report and Financial Statements 2014Financial Statements 
23 Share-Based Payments continued
All outstanding Executive and Other share awards as at 31 December 2014 and 31 December 2013 are included in the tables below which analyse the 
charge for 2014 and 2013. The Group has used the Black-Scholes model to calculate the fair value of one award on the date of the grant of the award.

Table 1: Fair value

Award

Grant date

Share options
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015

restricted shares
2009
2010
2011
2012
2013
2014
2015

06 December 2004
05 December 2005
08 December 2006
11 December 2007
08 December 2008
07 December 2009
01 December 2010
05 December 2011
03 December 2012
11 December 2013
01 December 2014 

08 December 2008
07 December 2009
01 December 2010
05 December 2011
03 December 2012
11 December 2013
01 December 2014

Table 2: Share awards movements 2014

Award

Share options
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015

restricted shares
2011
2012
2013
2014
2015

other share awards
UK SAYE
US SAYE
Overseas SAYE
SOPP

exercise 
price at 
grant
£

modified 
exercise 
price 
£

Performance 
period

Share price 
on grant 
date 
£

Volatility 
%

dividend 
yield 
%

life 
years

risk-free 
interest rate 
%

Fair value of 
one award 
£

Black-Scholes model assumptions

15.47
18.10
22.57
29.44
27.29
31.65
34.64
32.09
39.14
47.83
50.57

–
–
–
–
–
–
–

N/A
17.60
21.95
28.63
26.54
30.78
33.68
31.20
38.06
46.51
50.57

–
–
–
–
–
–
–

2005–07
2006–08
2007–09
2008–10
2009–11
2010–12
2011–13
2012–14
2013–15
2014–16
2015–17

2009–11
2010–12
2011–13
2012–14
2013–15
2014–16
2015–17

15.44
18.16
23.00
29.72
27.80
31.80
34.08
32.19
39.66
46.69
52.40

27.80
31.80
34.08
32.19
39.66
46.69
52.40

23
22
20
20
25
26
26
25
20
19
17

25
26
26
25
20
19
17

2.3
2.4
2.2
1.8
3.1
3.5
4.3
5.4
4.3
3.7
4.0

3.1
3.5
4.3
5.4
4.3
3.7
4.0

4
4
4
4
4
4
4
4
4
4
4

4
4
4
4
4
4
4

4.88
4.69
4.65
5.53
2.78
1.69
2.16
1.00
0.61
0.76
1.03

2.78
1.69
2.16
1.00
0.61
0.76
1.03

2.99
3.33
4.23
5.99
4.69
4.70
4.49
3.18
3.29
3.85
4.34

24.31
27.23
28.22
25.30
32.76
39.80
43.93

Fair value of 
one award 
£

options 
outstanding 
at 1 Jan 2014 
number

Granted/ 
adjustments 
number

lapsed 
number

exercised 
number

options 
outstanding 
at 31 dec 
2014  

number

movement in number of options

2.99
3.33
4.23
5.99
4.69
4.70
4.49
3.18
3.29
3.85
4.34

28.22
25.30
32.76
39.80
43.93

Various
Various
Various
Various

113,450
228,300
318,502
806,193
1,095,701
1,798,385
2,558,032
2,920,395
3,320,588
4,020,400
–

1,113,496
1,349,448
1,617,645
1,985,200
–

–
2,919
5,281
12,103
13,385
22,778
33,399
71,121
82,862
134,203
4,020,400

2,858
33,645
39,617
104,048
1,985,200

605,988
564,477
972,385
180,000

286,128
153,351
1,089,425
50,000

–
–
–
–
(100)
–
(356,038)
(234,021)
(295,833)
(884,716)
–

(153,909)
(103,322)
(148,171)
(511,860)
–

(50,552)
(66,851)
(146,220)
(20,000)

(113,450)
(124,300)
(125,891)
(372,004)
(613,201)
(977,679)
(986,541)
(131,780)
(57,390)
–
–

–
106,919
197,892
446,292
495,785
843,484
1,248,852
2,625,715
3,050,227
3,269,887
4,020,400

(862,657)
(62,402)
(75,322)
–
–

99,788
1,217,369
1,433,769
1,577,388
1,985,200

(118,868)
(85,691)
(18,183)
(50,000)

722,696
565,286
1,897,407
160,000

Grant date

06 December 2004
05 December 2005
08 December 2006
11 December 2007
08 December 2008
07 December 2009
01 December 2010
05 December 2011
03 December 2012
11 December 2013
01 December 2014

01 December 2010
05 December 2011
03 December 2012
11 December 2013
01 December 2014

Various
Various
Various
Various

Weighted average exercise price (share options)

£36.57

£49.48

£41.64

£30.30

£40.08

111

RB Annual Report and Financial Statements 2014Financial StatementsNotes to the Financial Statements

23 Share-Based Payments continued
Table 3: Share awards movements 2013

Award

Share options
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

restricted shares
2010
2011
2012
2013
2014

other share awards
UK SAYE
US SAYE
Overseas SAYE
SOPP

Fair value of 
one award 
£

Options 
outstanding 
at 1 Jan 2013 
number

Granted/ 
adjustments 
number

2.46
2.99
3.33
4.23
5.99
4.69
4.70
4.49
3.18
3.29
3.85

27.23
28.22
25.30
32.76
39.80

67,000
165,511
263,300
1,160,358
1,844,079
2,172,285
2,955,162
3,055,949
3,186,439
4,022,000
–

1,344,186
1,396,412
1,477,571
1,986,000
–

–
–
–
–
–
–
–
4,667
14,000
90,000
4,020,400

–
2,333
7,000
104,000
1,985,200

Movement in number of options

Lapsed 
number

Exercised 
number

–
–
–
–
–
(1,513)
(1,469)
(143,162)
(264,914)
(791,412)
–

(67,000)
(52,061)
(35,000)
(841,856)
(1,037,886)
(1,075,071)
(1,155,308)
(359,422)
(15,130)
–
–

Options 
outstanding 
at 31 Dec 
2013 
number

–
113,450
228,300
318,502
806,193
1,095,701
1,798,385
2,558,032
2,920,395
3,320,588
4,020,400

(62)
(71,097)
(122,364)
(472,355)
–

(1,344,124)
(214,152)
(12,759)
–
–

–
1,113,496
1,349,448
1,617,645
1,985,200

Various
Various
Various
Various

662,986
643,736
1,084,343
180,000

134,254
147,514
2,011
50,000

(52,920)
(68,637)
(76,991)
(10,000)

(138,332)
(158,136)
(36,978)
(40,000)

605,988
564,477
972,385
180,000

Grant date

08 December 2003
06 December 2004
05 December 2005
08 December 2006
11 December 2007
08 December 2008
07 December 2009
01 December 2010
05 December 2011
03 December 2012
11 December 2013

07 December 2009
01 December 2010
05 December 2011
03 December 2012
11 December 2013

Various
Various
Various
Various

Weighted average exercise price (share options)

£32.13

£47.57

£37.03

£28.17

£36.57

For options outstanding at the year end the weighted average remaining contractual life is 5.80 years (2013: 5.63 years). Options outstanding at  
31 December 2014 that could have been exercised at that date were 3,449,012 (2013: 4,360,531) with a weighted average exercise price of 
£29.06 (2013: £28.35).

The assumptions made within the valuation calculation with respect to the achievement of performance criteria are based on the Directors’ expectations 
in light of the Group’s business model and relevant published targets.

Under the terms of the schemes, early exercise may only be granted in exceptional circumstances and therefore the effect of early exercise is not 
incorporated into the calculation. 

The calculation also assumes that there will be no leavers in the following year. No material modifications have been made to these calculations in 2014 
or 2013 for the purposes of the valuation.

An estimate of future volatility is made with reference to historical volatility over a similar time period to the performance period or the contractual  
life as appropriate. Historical volatility is calculated based on the annualised standard deviation of the Group’s daily share price movement, being an 
approximation to the continuously compounded rate of return on the share.

National Insurance contributions are payable in respect of certain share-based payment transactions and are treated as cash-settled transactions. 
The contribution in 2014 was £38m (2013: £35m).

The weighted average share price for the year was £50.51 (2013: £45.80).

112

RB Annual Report and Financial Statements 2014Financial Statements 
23 Share-Based Payments continued
options and restricted Shares Granted during the year
Options and restricted shares granted during the year which may vest or become exercisable at various dates between 2017 and 2020 are as follows:

executive share option and restricted share schemes

Reckitt Benckiser Long-term Incentive Plan 2007 – share options
Reckitt Benckiser Long-term Incentive Plan 2007 – restricted shares
Reckitt Benckiser Senior Executives Share Ownership Policy Plan

Total

Savings-related share option schemes

UK Scheme
US Scheme
Overseas Scheme 

Total

Price to be 
paid 
£

number of 
shares under 
option

50.57
–
–

4,066,654
2,047,408
50,000

6,164,062

41.20
41.88
41.88

279,991
153,389
1,086,412

1,519,792

options and restricted Shares outstanding at 31 december 2014
Options and restricted shares which have vested or may vest at various dates between 2015 and 2020 are as follows:

executive share option and restricted share schemes

Reckitt Benckiser 1999 Share Option Plan – Annual Grant
Reckitt Benckiser Long-term Incentive Plan 2006 – Annual Grant – options
Reckitt Benckiser Long-term Incentive Plan 2007 – Annual Grant – options
Reckitt Benckiser Long-term Incentive Plan 2007 – Annual Grant – restricted shares
Reckitt Benckiser Senior Executives Share Ownership Policy Plan

Savings-related share option schemes

UK Scheme
US Scheme
Overseas Scheme

Total

Price to be paid £

number of shares under option

From

17.60
21.95
26.54
–
–

To

18.10
22.57
52.25
–
–

2014

2013

106,919
197,892
16,000,642
6,313,514
160,000

341,750
318,502
16,519,694
6,065,789
180,000

22,778,967 

23,425,735

Price to be paid £

number of shares under option

From

21.24
27.99
27.99

To

41.20
41.88
41.88

2014

2013

722,696
565,286
1,897,407

605,988
564,477
972,385

3,185,389

2,142,850

24 other reserves
The merger reserve relates to the 1999 combination of Reckitt & Colman plc and Benckiser N.V. and a Group reconstruction in 2007 treated as a merger 
under Part 27 of the Companies Act 2006.

The hedging reserve comprises the effective portion of the cumulative net change in fair value of cash flow hedging instruments related to hedge 
transactions that are extant at year end.

The foreign currency translation reserve contains the accumulated foreign exchange differences from the translation of the financial statements of the 
Group’s foreign operations arising when the Group’s entities are consolidated. The reserve also contains the translation of liabilities that hedge the 
Group’s net exposure in a foreign currency.

25 related Party Transactions
Subsequent to the demerger of RB Pharmaceuticals on 23 December 2014, the Group continues to lease a building to, and provide operational services 
to the newly formed Indivior PLC. These transitional services between the Group and Indivior PLC are on an arm’s length basis. Adrian Hennah, the 
Reckitt Benckiser Group plc CFO, also sits on the Board of Directors of Indivior PLC.

On 19 March 2013 the Group purchased an additional 25% of Shanghai Manon Trading Company Limited, thereby increasing its share to 75.01%. 
The consideration for the transaction amounted to £28m, including transaction costs. 

Key management compensation is disclosed in note 5.

The subsidiary undertakings whose results or financial position principally affected the consolidated financial statements at 31 December 2014 are 
disclosed in note 2 to the Parent Company financial statements. 

113

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
 
 
Notes to the Financial Statements

26 Business Acquisitions and disposals
Acquisition of k-y
On 10 March 2014 the Group announced its acquisition of the global rights to the K-Y brand and related business, a leader in intimate lubricants, 
from Johnson & Johnson. The transaction was predominantly completed in May 2014 with regulatory clearance pending in the UK and New Zealand. 

The K-Y brand will sit alongside the RB Powerbrand Durex to create a unique portfolio of brands in the sexual wellbeing category. Its addition will 
immediately transform RB’s sexual wellbeing category in the US and Brazil. K-Y will benefit from RB’s strong innovation, brand equity investment and 
go-to-market capabilities. This transaction has been accounted for by the acquisition method.

All assets and liabilities were recognised at the following provisional fair values. The full consideration transferred was paid in cash in the period.  
The amount of consideration transferred over the net assets acquired is recognised as goodwill in the Group financial statements:

Intangible assets
Provisions

Net assets acquired
Goodwill

Total consideration transferred

Provisional 
fair value 
£m

304
(5)

299
23

322

Goodwill represents expected synergies in manufacturing, procurement and commercial fixed costs. Acquisition related costs have been expensed 
within exceptional items in the income statement.

The amount of revenue and profit of the K-Y business since acquisition was not material in the context of the Group Income Statement. Had the 
business been acquired on 1 January 2014, the revenue and profit of the Group for the period would not have been materially different to that 
appearing on the Group Income Statement. Consideration paid in relation to this acquisition is included within Acquisition of businesses, net of cash 
acquired in the Group Cash Flow Statement.

disposal of Footwear Business
In August 2014, in line with RB’s continued focus on its core business of health, hygiene and home, the Group entered an agreement with Aurelius to 
license out the Scholl brand for use within the Footwear market and dispose of certain associated operating assets.

Collaboration with Bristol-myers Squibb (BmS)
There are no changes to the provisional fair values of assets and liabilities acquired as part of this business combination.

27 demerger of rB Pharmaceuticals
On 23 December 2014, the Group demerged the pharmaceutical business in the form of a dividend in specie (refer to note 28). 

Gain on demerger
The transaction was recognised and measured in accordance with IFRIC 17 – Distribution of Non-cash Assets to Owners. This treatment leads to a gain 
on the distribution of non-cash assets to its Shareholders.

Fair value of the dividend paid
Carrying amount of the net liabilities distributed1
Net realised losses in other comprehensive income reclassified to the income statement
Exceptional transaction costs deducted from gain on non-cash dividend paid, net of tax

Gain on non-cash dividend paid, net of tax

2014 
£m

1,046
292
3
(59)

1,282

1 

Included within the carrying amount of the net liabilities distributed is £195m of cash and £467m of debt held by RB Pharmaceuticals on demerger.

The fair value of the dividend was determined by reference to the average closing price of Indivior PLC over the five trading days between 23 December 
2014 and 31 December 2014.

114

RB Annual Report and Financial Statements 2014Financial Statements27 demerger of rB Pharmaceuticals continued
net income and Cashflows from discontinued operations
RB Pharmaceuticals has been presented as a discontinued operation because it is no longer controlled by the Group and represents a major line  
of business. 

Financial information relating to the operations of RB Pharmaceuticals for the period is set out below. The Group Income Statement and Group Cash 
Flow Statement distinguish discontinued operations from continued operations. Comparative figures have been restated.

The financial performance and cash flow information presented are for the period to 23 December 2014 and the year ended 31 December 2013.

For the year ended 31 december

Revenue
Expenses

Profit before income tax
Income tax expense

net income from discontinued operations

The major classes of cash flows related to RB Pharmaceuticals are as follows:

For the year ended 31 december

Cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities

net increase in cash and cash equivalents from discontinued operations

28 dividends

Cash dividends on equity ordinary shares:
2013 Final paid: 77p (2012: Final 78p) per share
2014 Interim paid: 60p (2013: Interim 60p) per share

non-cash dividends on equity ordinary shares:
Fair value of non-cash dividend

Total dividends for the year

2014 
£m

677
(308)

369
(91)

278

2014
£m

223
(16)
481

688

2014
£m

554
434

988

1,046

2,034

2013 
£m

777
(319)

458
(121)

337

2013 
£m

446
(1)
–

445

2013
£m

561
431

992

–

992

On 23 December 2014 the pharmaceutical business was demerged by means of a non-cash dividend, granting all Reckitt Benckiser Group plc ordinary 
Shareholders new shares in the newly formed Indivior PLC. The transaction was recognised and measured in accordance with IFRIC 17 – Distribution of 
Non-cash Assets to Owners.

In addition, the Directors are proposing a final cash dividend in respect of the financial year ended 31 December 2014 of 79p per share which will 
absorb an estimated £568m of Shareholders’ funds. If approved by Shareholders it will be paid on 29 May 2015 to Shareholders who are on the register 
on 17 April 2015, with an ex-dividend date of 16 April 2015. 

29 Post Balance Sheet events
On 11 February 2015, we announced our intention to supplement the current share buyback policy with an additional share buyback programme 
in 2015 of up to £500m. This, combined with the previous share buyback programme announced in 2014, will absorb approximately £800m of 
Shareholders’ funds.

In addition, after 31 December 2014, the Group reorganised the geographical organisational structure to comprise two operating segments – ENA and 
Developing Markets (DVM). ENA will comprise the geographies of Europe, Russia / CIS, Israel, North America, Australia, and New Zealand. DVM will 
combine the historic RUMEA and LAPAC, with the exception of those countries above now being reported in ENA. This will impact the operating 
segments for 2015.

115

RB Annual Report and Financial Statements 2014Financial Statements 
 
Five Year Summary

The five year summary below, is presented on a statutory basis, with the income statement of the years ending 31 December 2014 and 31 December 
2013 relating to continuing operations only. The three preceding years, being the years ending 31 December 2012, 31 December 2011 and 31 December 
2010, reflect the income statement of the whole Group.

The balance sheet has not been restated for the impact of discontinued operations. 

For the impact of discontinued operations refer to note 27.

income statement

net revenue

Operating profit

Adjusted operating profit
Exceptional Items

Operating profit
Net finance (expense)/income

Profit before income tax
Income tax expense
Attributable to non-controlling interests

net income attributable to owners of the parent

Balance sheet
Net assets
Net working capital

Statistics
reported basis
Operating margin
Total interest to operating profit (times covered)
Tax rate
Diluted earnings per share
Dividend cover2
Declared dividends per ordinary share
Adjusted basis3
Operating margin
Total interest to operating profit (times covered)
Diluted earnings per share
Dividend cover2

2014
£m

8,836

2,164

2,185
(21)

2,164
(38)

2,126
(462)
(1)

1,663

6,834
(831)

24.5%
56.9x
21.7%
227.6p
1.6x
139p

24.7%
57.5x
230.5p
1.7x

2013
(restated)1
£m

9,266

1,887

2,143
(256)

1,887
(31)

1,856
(453)
(1)

1,402

6,336
(863)

20.4%
60.9x
24.4%
192.3p
1.4x
137p

23.1%
69.1x
222.1p
1.6x

2012
£m

9,567

2,442

2,577
(135)

2,442
(34)

2,408
(583)
(4)

1,821

5,922
(700)

25.5%
71.8x
24.2%
248.4p
1.9x
134p

26.9%
75.8x
263.3p
2.0x

2011
£m

9,485

2,395

2,487
(92)

2,395
(19)

2,376
(622)
(9)

1,745

5,781
(701)

25.3%
126.1x
26.2%
237.1p
1.9x
125p

26.2%
130.9x
247.1p
2.0x

2010
£m

8,453

2,130

2,231
(101)

2,130
6

2,136
(566)
(2)

1,568

5,130
(639)

25.2%
n/a
26.5%
213.8p
1.9x
115p

26.4%
n/a
226.5p
2.0x

1   Restated for the impact of discontinued operations
2   Dividend cover is calculated by dividing earnings/adjusted earnings per share by ordinary dividends per share relating to the year.
3   Adjusted basis is calculated by adding/deducting the exceptional items from net income for the year.

116

RB Annual Report and Financial Statements 2014Financial StatementsParent Company – Independent Auditors’ Report to the members of Reckitt Benckiser Group plc

our opinion
In our opinion, Reckitt Benckiser Group plc’s Parent Company financial 
statements (the “financial statements”):
•	 give a true and fair view of the state of the Parent Company’s affairs as 

at 31 December 2014;

Adequacy of accounting records and information and explanations 
received
Under the Companies Act 2006 we are required to report to you if, in  
our opinion:
•	 we have not received all the information and explanations we require 

•	 have been properly prepared in accordance with United Kingdom 

Generally Accepted Accounting Practice; and

•	 have been prepared in accordance with the requirements of the 

Companies Act 2006.

What we have audited
Reckitt Benckiser Group plc’s financial statements comprise:
•	 the Parent Company Balance Sheet as at 31 December 2014; and
•	 the notes to the financial statements, which include a summary of 
significant accounting policies and other explanatory information.

Certain required disclosures have been presented elsewhere in the Annual 
Report and Financial Statements (the “Annual Report”), rather than in the 
notes to the financial statements. These are cross-referenced from the 
financial statements and are identified as audited.

The financial reporting framework that has been applied in the preparation 
of the financial statements is applicable law and United Kingdom 
Accounting Standards (United Kingdom Generally Accepted Accounting 
Practice).

other required reporting
Consistency of other information
Companies Act 2006 opinion
In our opinion, the information given in the Strategic Report and the 
Report of the Directors for the financial year for which the financial 
statements are prepared is consistent with the financial statements.

ISAs (UK & Ireland) reporting
Under International Standards on Auditing (UK and Ireland) (“ISAs (UK & 
Ireland)”) we are required to report to you if, in our opinion, information in 
the Annual Report is:
•	 materially inconsistent with the information in the audited financial 

statements; or

•	 apparently materially incorrect based on, or materially inconsistent with, 
our knowledge of the Company acquired in the course of performing 
our audit; or

•	 otherwise misleading.

We have no exceptions to report arising from this responsibility.

for our audit; or

•	 adequate accounting records have not been kept by the Parent 

Company, or returns adequate for our audit have not been received 
from branches not visited by us; or

•	 the financial statements and the part of the Directors’ Remuneration 

Report to be audited are not in agreement with the accounting records 
and returns.

We have no exceptions to report arising from this responsibility.

directors’ remuneration
Directors’ remuneration report – Companies Act 2006 opinion
In our opinion, the part of the Directors’ Remuneration Report to be 
audited has been properly prepared in accordance with the Companies  
Act 2006.

Other Companies Act 2006 reporting
Under the Companies Act 2006 we are required to report to you if, in our 
opinion, certain disclosures of directors’ remuneration specified by law are 
not made. We have no exceptions to report arising from this responsibility. 

responsibilities for the financial statements and the audit
our responsibilities and those of the directors
As explained more fully in the Directors’ Statement of Responsibilities set 
out on page 63, the Directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and  
fair view.

Our responsibility is to audit and express an opinion on the financial 
statements in accordance with applicable law and ISAs (UK & Ireland). 
Those standards require us to comply with the Auditing Practices Board’s 
Ethical Standards for Auditors.

This report, including the opinions, has been prepared for and only for the 
Company’s members as a body in accordance with Chapter 3 of Part 16 of 
the Companies Act 2006 and for no other purpose. We do not, in giving 
these opinions, accept or assume responsibility for any other purpose or to 
any other person to whom this report is shown or into whose hands it may 
come save where expressly agreed by our prior consent in writing.

117

RB Annual Report and Financial Statements 2014Financial StatementsParent Company – Independent Auditors’ Report to the members of Reckitt Benckiser Group plc

What an audit of financial statements involves
We conducted our audit in accordance with ISAs (UK & Ireland). An audit 
involves obtaining evidence about the amounts and disclosures in the 
financial statements sufficient to give reasonable assurance that the 
financial statements are free from material misstatement, whether caused 
by fraud or error. This includes an assessment of: 
•	 whether the accounting policies are appropriate to the Parent 

Company’s circumstances and have been consistently applied and 
adequately disclosed; 

•	 the reasonableness of significant accounting estimates made by the 

Directors; and 

•	 the overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing the Directors’ 
judgements against available evidence, forming our own judgements, and 
evaluating the disclosures in the financial statements.

We test and examine information, using sampling and other auditing 
techniques, to the extent we consider necessary to provide a reasonable 
basis for us to draw conclusions. We obtain audit evidence through testing 
the effectiveness of controls, substantive procedures or a combination of 
both. 

In addition, we read all the financial and non-financial information in the 
Annual Report to identify material inconsistencies with the audited 
financial statements and to identify any information that is apparently 
materially incorrect based on, or materially inconsistent with, the 
knowledge acquired by us in the course of performing the audit. If we 
become aware of any apparent material misstatements or inconsistencies 
we consider the implications for our report.

other matter
We have reported separately on the Group financial statements of Reckitt 
Benckiser Group plc for the year ended 31 December 2014.

mark Gill (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
London
19 March 2015

118

RB Annual Report and Financial Statements 2014Financial StatementsParent Company Balance Sheet

As at 31 december

Fixed assets
Investments
Current assets
Debtors due within one year
Debtors due after more than one year

Total current assets

Current liabilities
Creditors falling due within one year

net current liabilities

Total assets less current liabilities

Provisions for liabilities and charges

net assets

eQUiTy
Capital and reserves
Called up share capital
Share premium account 
Profit and loss reserve

Total Shareholders’ funds

Notes

2014
£m

2013
£m

2

3
4

5

6

7
8
8

14,774

14,729

131
5 

136 

 (6,994)

 (6,858)

 7,916

(165)

 7,751

74
243
 7,434

 7,751

70
2

72

(5,676)

(5,604)

9,125

(222)

8,903

74
243
8,586

8,903

The Financial Statements on pages 119 to 125 were approved by the Board of Directors on 19 March 2015 and signed on its behalf by:

AdriAn BellAmy 
Director 

rAkeSh kAPoor
Director

119

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
 
 
Notes to the Parent Company Financial Statements

1 Parent Company Accounting Policies
Accounting Convention
The Financial Statements are prepared on a going concern basis under the historical cost convention in accordance with the Companies Act 2006 and 
applicable UK accounting standards. Accounting policies have been consistently applied to all the years presented unless otherwise stated.

As permitted by s.408 of the Companies Act 2006, no profit and loss account is presented for Reckitt Benckiser Group plc.

Foreign Currency Translation
Transactions denominated in foreign currencies are translated using exchange rates prevailing at the dates of the transactions. Foreign exchange gains 
and losses resulting from the settlement of foreign currency transactions and from the translation at year end exchange rates of monetary assets and 
liabilities denominated in foreign currencies are recognised in the Income Statement, except where hedge accounting is applied.

Taxation
The tax charge/credit is based on the result for the year and takes into account taxation deferred due to timing differences between the treatment of 
certain items for taxation and accounting purposes. Deferred tax liabilities are provided for in full and deferred tax assets are recognised to the extent 
that they are considered recoverable.

A net deferred tax asset is considered recoverable if it can be regarded as more likely than not that there will be suitable taxable profits against which to 
recover carried forward tax losses and from which the future reversal of underlying timing differences can be deducted.

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date, where transactions or 
events that result in an obligation to pay more tax in the future or a right to pay less tax in the future have occurred at the balance sheet date.

Deferred tax is measured at the average tax rates that are expected to apply in the periods in which the timing differences are expected to reverse, based on 
tax rates and laws that have been enacted or substantively enacted by the balance sheet date. Deferred tax is measured on an undiscounted basis.

Fixed Assets
Fixed asset investments are stated at the lower of cost and their recoverable amount, which is determined as the higher of net realisable value and value 
in use. A review for the potential impairment of an investment is carried out by the Directors if events or changes in circumstances indicate that the 
carrying value of the investment may not be recoverable. Such impairment reviews are performed in accordance with FRS 11, ‘Impairment of Fixed 
Assets and Goodwill’.

employee Share Schemes
Incentives in the form of shares are provided to employees under share option and restricted share schemes. Any shortfall between the cost to the 
employee and the fair market value of the awards at date of grant is charged to the income statement over the period to which the performance criteria 
relate, with the credit taken directly to the profit and loss account. Additional employer costs in respect of options and awards are charged to the 
income statement account over the same period with the credit included in equity. Where awards are contingent upon future events an assessment of 
the likelihood of these conditions being achieved is made at the end of each reporting year and reflected in the accounting entries made.

The grant by the Company of options over its equity instruments to the employees of subsidiary undertakings in the Group is treated as a capital 
contribution. The fair value of employee services received, measured by reference to the grant date fair value, is recognised over the vesting period as an 
increase to investment in subsidiary undertakings, with a corresponding credit to equity in the Company accounts.

debtors
Debtors are initially recognised at fair value less provision for impairment. 

Provisions
Provisions are recognised when the Company has a present or constructive obligation as a result of past events, it is more likely than not that there will 
be an outflow of resources to settle that obligation, and the amount can be reliably estimated. 

Share Capital Transactions
When the Company purchases equity share capital, the amount of the consideration paid, including directly attributable costs, is recognised as a charge 
to equity. Purchased shares are either held in Treasury in order to satisfy employee options, or cancelled and, in order to maintain capital, an equivalent 
amount to the nominal value of the shares cancelled is transferred from the profit and loss reserve. 

dividends
Dividends payable are recognised when they meet the criteria for a present obligation (i.e. when they have been approved). 

Cash Flow Statement 
Reckitt Benckiser Group plc has presented a Group cash flow statement in its 2014 Annual Report and Financial Statements. The Directors have not 
prepared a cash flow statement for the Company. 

120

RB Annual Report and Financial Statements 2014Financial Statements 
 
2 investments

Cost:
At 1 January 2014
Additions during the year
Demerger of subsidiary during the year

At 31 december 2014

Provision for impairment:
At 1 January 2014
Provided for during the year

At 31 december 2014

Net book amounts:
At 1 January 2014

At 31 december 2014

Shares in 
subsidiary 
undertakings 
£m

14,729
554
(509)

14,774

–
–

–

14,729

14,774

The Directors believe that the carrying value of the investments is supported by their underlying net assets.

During the year, as part of the internal reorganisation, Reckitt Benckiser Pharmaceuticals Inc. was made a direct investment of Reckitt Benckiser Group 
plc prior to demerger.

Principal Subsidiary Undertakings
The principal subsidiary undertakings as at 31 December 2014, all of which are included in the consolidated financial statements, are shown below.

Reckitt Benckiser plc
Reckitt Benckiser (Australia) Pty Limited
Reckitt Benckiser (Brasil) Limitada
Reckitt Benckiser (Canada) Inc.
Reckitt Benckiser Deutschland GmbH
Reckitt Benckiser España SL
Reckitt Benckiser France SAS
Reckitt Benckiser Healthcare (UK) Limited
Reckitt Benckiser LLC
Reckitt Benckiser (India) Limited
Reckitt Benckiser Italia SpA
Reckitt Benckiser Arabia FZE
Schiff Nutrition International, Inc.

Product category

Country of incorporation 
or registration and 
operation

Effective % of share 
capital held by the Group

holding company
health, hygiene, home
health, hygiene, home
health, hygiene, home and Food
health, hygiene, home
health, hygiene, home
health, hygiene, home
health, hygiene, home
health, hygiene, home and Food
health, hygiene, home
health, hygiene, home
health, hygiene, home
health

UK
Australia
Brazil
Canada
Germany
Spain
France
UK
US
India
Italy
UAE (Dubai)
US

Ordinary 100
Ordinary 100
Ordinary 100
Ordinary 100
Ordinary 100
Ordinary 100
Ordinary 100
Ordinary 100
Ordinary 100
Ordinary 100
Ordinary 100
Ordinary 100
Ordinary 100

With the exception of Reckitt Benckiser plc, none of the above subsidiaries are held directly by Reckitt Benckiser Group plc. All subsidiaries have a 
financial year ending 31 December with the exception of Reckitt Benckiser (India) Limited which has a year ending 31 March.

The principal subsidiary undertakings as at 31 December 2013 also included Reckitt Benckiser Pharmaceuticals Inc., which was included in the demerger 
of the pharmaceutical business. Refer to note 27 of the Group financial statements for further details.

As permitted by s.410 of the Companies Act 2006, particulars of other subsidiary undertakings are not shown above. A full list of the Company’s 
subsidiary undertakings will be annexed to the Company’s annual return to Companies House.

3 debtors due Within one year

Amounts owed by Group undertakings

Amounts owed by Group undertakings are unsecured, interest free and are repayable on demand.

2014
£m

 131

2013
£m

70

121

RB Annual Report and Financial Statements 2014Financial Statements 
 
Notes to the Parent Company Financial Statements

4 debtors due After more Than one year

Deferred tax assets

Deferred tax assets consist of short-term timing differences.

5 Creditors: Amounts Falling due Within one year

Amounts owed to Group undertakings
Taxation and social security

2014
£m

 5

2013
£m

2

2014
£m

6,989
 5

6,994

2013
£m

5,673
3

5,676

Included in the amounts owed to Group undertakings is an amount of £6,989m (2013: £5,671m) which is unsecured, carries interest at LIBOR and is 
repayable on demand. All other amounts owed to Group undertakings are unsecured, interest free and are repayable on demand.

6 Provisions for liabilities and Charges

At 1 January 2013
Charged to the income statement
Utilised during the year

At 31 December 2013
Charged to equity
Divested upon demerger
Utilised during the year
Released to the income statement

At 31 december 2014

Provisions have been analysed between current and non-current as follows:

Current
Non-current

Legal 
provisions
£m

Share 
buyback 
provisions
£m

Total 
provisions
£m

–
225
(3)

222
–
(15)
–
(142)

 65

–
–
–

–
413
–
(313)
–

 100

2014
 £m

165
– 

165 

–
225
(3)

222
413
(15)
(313)
(142)

165 

2013
£m

137
 85

 222

Provisions are recognised when the Company has a present or constructive obligation as a result of past events, it is more likely than not that there will 
be an outflow of resources to settle that obligation, and the amount can be reliably estimated. 

Legal provisions comprise indemnities provided by the Company. Legal provisions released during the year relate to those for which an indemnity is no 
longer required.

122

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
 
 
7 Called Up Share Capital

issued and fully paid

At 1 January 2014
Cancelled

At 31 december 2014

issued and fully paid

At 1 January 2013
Allotments 

At 31 December 2013

equity 
ordinary 
shares 

nominal 
value 
£m

Subscriber 
ordinary 
shares

nominal 
value 
£m

736,535,179
–

736,535,179

74
–

74

2
(2)

–

–
–

–

Equity 
ordinary 
shares 

Nominal 
value 
£m

Subscriber 
ordinary 
shares

Nominal
 value 
£m

734,210,757
2,324,422

736,535,179

73
1

74

2
–

2

–
–

–

For details of the share buyback programme and allotment of ordinary shares during 2014 refer to note 22 of the Group Financial Statements.

The holders of ordinary shares (par value 10p) are entitled to receive dividends as declared from time to time and are entitled to one vote per share at 
meetings of the Parent Company.

The holders of subscriber ordinary shares (par value £1) have no entitlement to dividends. Holders have no right to attend or vote at any general meeting 
of the Company unless a resolution is proposed to wind up the Company or vary the rights attached to the subscriber shares. During 2014, all subscriber 
ordinary shares were cancelled.

8 reconciliation of movements in Shareholders’ Funds

movements during the year:

At 1 January 2014
Profit for the year
Dividends
Capital contribution in respect of share-based payments
Share-based payments
Shares purchased and held in Treasury
Treasury shares reissued

At 31 december 2014

Movements during the year:

At 1 January 2013
Loss for the year
Dividends
Shares allotted under share schemes 
Capital contribution in respect of share-based payments
Share-based payments
Shares purchased and held in Treasury
Treasury shares reissued

At 31 December 2013

Share capital
£m

Share 
premium
£m

Profit and 
loss reserve
£m

74
–
–
–
–
–
–

 74

243
–
–
–
–
–
–

 243

8,586
1,128
(2,034)
45
10
(413)
112

 7,434

Share capital
£m

Share 
premium
£m

Profit and loss 
reserve
£m

73
–
–
1
–
–
–
–

74

184
–
–
59
–
–
–
–

243

9,992
(269)
(992)
–
49
6
(279)
79

8,586

Total
£m

8,903
1,128
(2,034)
45
10
(413)
112

7,751

Total
£m

10,249
(269)
(992)
60
49
6
(279)
79

8,903

Reckitt Benckiser Group plc has £7,025m (2013: £8,288m) of its profit and loss reserve available for distribution.

Refer to note 22 of the Group financial statements for details of Treasury shares and other equity transactions.

123

RB Annual Report and Financial Statements 2014Financial Statements 
 
 
 
 
 
Notes to the Parent Company Financial Statements

9 Share-Based Payments
Reckitt Benckiser Group plc has two employees, the Group’s CEO and CFO. The tables below include details of their share awards granted to individuals 
whilst holding these roles, and those for any individuals previously holding these roles. Details of their share awards that are not fully vested are set out in 
the Directors’ Remuneration Report. The charge for share-based payments for the year was £10m (2013: £6m) and national insurance contributions were 
£5m (2013: £3m). The Company has used the Black-Scholes pricing model to calculate the fair value of one award on the date of the grant of the awards.

The fair value of awards with options outstanding at 31 December 2014 is shown in note 23 of the Group financial statements.

Table 1: Share awards movements 2014

Award

Share options
2012
2013
2014
2015

restricted shares
2011
2012
2013
2014
2015

other share awards
Uk SAye
UK SAYE

Grant date

05 December 2011
03 December 2012
11 December 2013
01 December 2014 

01 December 2010
05 December 2011
03 December 2012
11 December 2013
01 December 2014

04 September 2006
04 September 2013

Fair value of 
one award 
£

options 
outstanding 
at 1 Jan 2014 
number

Granted/ 
adjustments 
number

lapsed 
number

exercised 
number

options 
outstanding at 
31 dec 2014 
number

movement in number of options

3.18
3.29
3.85
4.34

28.22
25.30
32.76
39.80
43.93

6.61
7.53

436,346
490,000
490,000
–

18,173
207,372
245,000
285,000
–

1,011
403

11,286
13,806
13,809
490,000

–
5,643
6,913
8,042
285,000

(36,346)
–
–
–

(18,173)
(4,423)
–
–
–

–
–

–
–

–
–
–
–

–
(2,949)
–
–
–

(1,011)
–

411,286
503,806
503,809
490,000

–
205,643
251,913
293,042
285,000

– 
403

Weighted average exercise price (share options)

£39.97

£49.72

£32.09

£16.90

£42.02

Table 2: Share awards movements 2013

Award

Share options
2007
2008
2009
2010
2011
2012
2013
2014

restricted shares
2010
2011
2012
2013
2014

other share awards
UK SAYE
UK SAYE

Grant date

08 December 2006
11 December 2007
08 December 2008
07 December 2009
01 December 2010
05 December 2011
03 December 2012
11 December 2013

07 December 2009
01 December 2010
05 December 2011
03 December 2012
11 December 2013

04 September 2006
04 September 2013

Fair value of 
one award
£

Options 
outstanding 
at 1 Jan 2013 
number

Granted/ 
adjustments 
number

Lapsed 
number

Exercised 
number

Options 
outstanding at 
31 Dec 2013 
number

Movement in number of options

4.23
5.99
4.69
4.70
4.49
3.18
3.29
3.85

27.23
28.22
25.30
32.76
39.80

6.61
7.53

800,000
600,000
600,000
534,615
334,615
490,000
400,000
–

267,308
177,308
245,000
200,000
–

–
–
–
–
–
–
90,000
490,000

–
8,173
–
45,000
285,000

–
–
–
–
(66,923)
(53,654)
–
–

–
(33,461)
(37,628)
–
–

(800,000)
(600,000)
(600,000)
(534,615)
(267,692)
–
–
–

(267,308)
(133,847)
–
–
–

–
–
–
–
–
436,346
490,000
490,000

–
18,173
207,372
245,000
285,000

1,011
–

–
403

–
–

–
–

1,011
403

Weighted average exercise price (share options)

£29.79

£46.48

£33.51

£27.94

£39.97

Further details of the share awards relating to the relevant Directors are set out in the Directors’ Remuneration Report on pages 47 to 59. For details of 
the contractual life, performance criteria, valuation assumptions and volatility of the share awards, please refer to note 23 of the Group financial 
statements.

For options outstanding at year end the weighted average remaining contractual life of the outstanding options is 6.38 years (2013: 5.63 years).

The weighted average share price for the year was £50.51 (2013: £45.80).

124

RB Annual Report and Financial Statements 2014Financial Statements10 Auditors’ remuneration
The fee charged for the statutory audit of the Company was £0.05m (2013: £0.05m).

11 related Party Transactions
The Company has taken advantage of the exemption within Financial Reporting Standard No. 8 ‘Related Party Disclosures’ not to disclose related party 
transactions with wholly owned subsidiaries of the Reckitt Benckiser Group. There were no other related party transactions (2013: nil). 

12 Contingent liabilities
The Company has issued a guarantee to the Trustees of the Reckitt Benckiser Pension Fund covering the obligations of certain UK subsidiaries of the 
Group who are the sponsoring employers of the UK defined benefit pension fund. The guarantee covers any amounts due to the pension fund from 
these subsidiaries if they fail to meet their pension obligations. 

The Company has also issued a guarantee on behalf of Reckitt Benckiser Treasury Services plc in relation to the issuance of a US$1bn bond (two tranches 
of US$500m). Details are included in note 14 of the Group financial statements.

The Company has also issued other guarantees relating to subsidiary undertakings amounting to £1m (2013: £1m).

Other contingent liabilities are disclosed in note 19 of the Group financial statements.

13 dividends
During 2014 the Directors declared an interim cash dividend of 60p (2013: 60p) and proposed a final cash dividend of 79p (2013: 77p). In addition on 
23 December 2014 the pharmaceutical business was demerged by means of a non-cash dividend, granting all Reckitt Benckiser Group plc ordinary 
Shareholders new shares in the newly formed Indivior PLC

For further details, refer to note 28 of the Group financial statements.  

14 Post Balance Sheet events 
On 11 February 2015, we announced our intention to supplement the current share buyback policy with an additional share buyback programme in 
2015 of up to £500m. This, combined with the previous share buyback programme announced in 2014, will absorb approximately £800m of 
Shareholders’ funds.

125

RB Annual Report and Financial Statements 2014Financial StatementsOur Relationships and Principal Operating Risks

A summary of Strategic Risks and Uncertainties appears on pages 24 of 
this report. Following is a more expansive explanation of principal risks, 
relationships and uncertainties facing the Group, including risks that are 
not specified in that summary. This report, however, is not an all-inclusive 
list of risks that may affect the Group and other factors may pose a 
material risk to the business.

overall Business environment
We are one of the world’s leading manufacturers and marketers of 
branded health, hygiene and home products, selling a comprehensive 
range of products through over 60 operating companies in nearly 200 
countries. Consequently, our business and results of operations are 
affected by changes in both global economic conditions and the individual 
markets in which we operate. Global economic trends continue to pose 
challenges, and in many of our markets, austerity measures, constraints on 
consumer lending and slow or no economic growth continue to impede 
consumer purchasing power and adversely impact consumer confidence.  
In addition, terrorist acts, civil unrest and other similar disturbances, as well 
as natural catastrophes, can impact economic conditions and consumer 
confidence, degrade infrastructure, disrupt supply chains and otherwise 
result in business interruption. 

A variety of factors may adversely affect our results of operations and 
financial condition during periods of economic uncertainty or instability, 
social or labour unrest or political upheaval in the markets in which we 
operate. For example, our operations and supply chains may be disrupted. 
Consumers may purchase less or switch to purchasing generic products, 
private label products and economy brands, as opposed to branded 
products, which could impact our sales, or result in a shift in our product 
mix from higher margin to lower margin product offerings. In addition, we 
may face increased pricing pressure or competing promotional activity for 
lower-priced products as competitors seek to maintain sales volumes. 
Periods of economic upheaval may also expose us to greater counterparty 
risks, including with customers, suppliers and financial institutions, who 
may become insolvent or otherwise unable to perform their obligations. 
We may also experience greater fluctuations in foreign currency 
movements, increased commodity prices and increased transportation and 
energy costs. Periods of economic and political upheaval may also lead to 
government actions, such as imposition of martial law, trade restrictions, 
foreign ownership restrictions, capital, price or currency controls, 
nationalisation or expropriation of property or other resources, or changes 
in legal and regulatory requirements, including those resulting in 
potentially adverse tax consequences. We may also be unable to access 
credit markets, including the commercial paper market, on favourable 
terms, or at all, which could materially adversely affect our liquidity and 
capital resources or significantly increase our cost of capital. 

Sources of Group revenue and Growth
Our Powerbrands collectively contribute a significant portion of our 
revenue, and any material adverse change to demand for existing 
Powerbrands or any future products we may develop, could have a 
material adverse effect on our business. Our results of operations depend 
to a significant extent on our ability to launch and sell products that appeal 
to, and are accepted by consumers and, in particular, our Powerbrands. 
Consumer preferences, tastes and habits are constantly evolving. Various 
factors, some of which are beyond our control, may have an adverse 
impact on demand for our Powerbrands. For example, certain products 
within our health and hygiene categories have in the past exhibited, and 
may in the future exhibit, seasonal fluctuations. Launch of new products or 
variants of our existing Powerbrands may not neutralise the impact of 
weak performance of one of our Powerbrands. Similarly, our failure to 
differentiate our existing Powerbrands or future products from 
competitors, whether through quality, innovation, marketing or otherwise, 
may adversely impact consumer demand for our products. Certain 
markets, including a number of emerging markets in which we plan to 
focus our investment and growth efforts, exhibit more volatile demand in 
reaction to macro-economic factors than other markets. Similarly, if 

consumer patterns change within the major consumer clusters that we 
have identified, or fail to react as anticipated, we may have to reassess our 
growth plans, and alter our sales strategy. If we are unable to respond to 
changes in consumer demand in a timely or adequate manner, or at all, 
and/or accurately predict or anticipate factors that may impact demand, 
and if we are unable to differentiate our brands from competitors, our 
business, financial condition and results of operations may be materially 
and adversely affected. 

Our business, financial condition, and results of operations substantially 
depend on our ability to improve our existing products, and successfully 
develop and launch new products and technologies. Our ability to 
maintain and grow our market share depends to a large extent on our 
ability to successfully and cost-effectively introduce and market new 
products (whether variants of existing, or newly developed, products), and 
to develop equipment, technology and manufacturing processes for our 
products. If we are unable to successfully develop, launch and market new 
products that obtain consumer acceptance, in a timely manner, or at all, 
we may be unable to compete and maintain or grow our market share. 
Any new product or line extension may not generate sufficient consumer 
interest and sales levels to become a profitable product or to cover the 
costs of its development or promotion. In addition, if we decide to pursue 
growth opportunities in new categories and new category segments or in 
regions in which we have no prior experience or limited experience, we 
may become exposed to unexpected or greater risks and potential losses. 

Product innovation and development generally involve considerable costs, 
and may demand a lengthy process. For example, research and development 
required to develop health products could take a significant period of time, 
from discovery to commercial product launch, and given the limited duration 
of patents, the longer we take to develop and launch a product, the less is 
the time for which we have exclusivity, in which we can recoup our 
development costs and seek to profit. We may be unable to successfully 
complete clinical trials and obtain applicable regulatory approvals in a timely 
manner, or at all, and may fail to gain market approval for our products. 
Additionally, we may encounter infringement claims by competitors, which 
may preclude or delay commercialisation of our products. Any delays could 
result in us not being the first to market, and could undermine our 
competitive advantage. If any of the products we are currently developing, 
or may develop in future, fail to become market-ready or to achieve 
commercial success at expected levels, or at all, we may incur substantial 
losses. If we fail to develop or upgrade our equipment, technology and 
manufacturing processes at least in line with our competitors, we may be 
unable to compete effectively and lose market share. 

Substantial harm to our reputation, or the reputation of one or more of 
our brands, may materially adversely affect our business. The majority of 
our brands have worldwide recognition. Maintaining our established 
reputation and trust with key stakeholders, including consumers, 
customers and trading partners is critical to our business. Various factors 
may adversely impact our reputation, including product quality 
inconsistencies or contamination. We have in the past faced quality-related 
issues, which resulted in trade and consumer recalls and such recalls may 
have a material adverse impact on our reputation. Raw materials that we 
source for production may become contaminated through the supply 
chain, and other product defects may occur due to human error or 
equipment failure, among other things. Reputational risks may also arise 
with respect to the methods and practices of third parties that are part of 
our supply chain, including labour standards, health, safety and 
environmental standards, raw material sourcing, and ethical standards  
in the countries in which we operate. We may also be the victim of 
product tampering. 

Any perceived or actual concerns related to our products, our supply chain, 
or the industry more generally, such as the long-term effects of household 
chemicals and OTC (over-the-counter) drug ingredients on human health 
and the environment, may be widely disseminated online, on consumer 

126

RB Annual Report and Financial Statements 2014Other Informationblogs or other social media sites, or via print and broadcast media. 
Similarly, any litigation that we face may subject us to increasing negative 
attention in the press. In addition, companies with global operations 
recently have come under criticism for corporate tax planning, and criticism 
of our structures or those of our peers could also generate negative 
publicity. Any negative publicity could significantly undermine our 
reputation, and current methods of dissemination of information (including 
the ability of reports to ‘go viral’ online) mean that potential threats to 
reputation can occur in a very short period of time and reach a far broader 
audience than historically was the case, making it far more difficult to 
address. Moreover, third parties may sell products that are counterfeit or 
unauthorised versions of our brands, or inferior ‘lookalike’ brands that 
resemble ours. Consumers may confuse our products with such brands. 

Competition and Customers
We operate in intensely competitive industries. We face vigorous 
competition worldwide. We compete with well-established local, regional, 
national and international companies that target the same consumer base 
as we do, some of whom may have more significant resources with which 
to establish and promote their products. We also face competition from 
‘private label’ products, and generic non-branded products, which 
typically are sold at lower prices, by major retail companies, some of whom 
may be our customers. Competition from these sources has grown in 
recent years. 

Consolidation of key trade customers in the sectors in which we operate 
may limit opportunities for growth, and increase competitive pressures 
further. Our products generally compete on the basis of product quality 
and performance, promotional activities, brand recognition, price, timely 
development and launch, or other benefits to consumers. If we are unable 
to offer products that consumers choose over our competitors’ products, 
our business and results of operations may be materially adversely 
affected. In addition, our products compete with other products for shelf 
space in retail stores and for marketing focus, such as via in-store 
promotional activities of our brands. Our competitive position, and 
consequently sales of our products, may be harmed to the extent that we 
are unable to successfully maintain sound working relationships with our 
trade customers, who determine access to shelf space and product 
placement on shelf, set retail prices and control in-store promotional 
activities of our brands, and can establish pricing differentials between 
similar products on shelf. 

As the retail sector becomes more concentrated, retailers could impose 
downward pressure on prices and require commercial incentives before 
agreeing to offer our products for sale to consumers. Further, to the extent 
trade customers increase usage of their own distribution networks and 
private label brands, the competitive advantage we derive from our brand 
equity could be impaired. In addition, new sales channels have emerged, 
and continue to emerge, such as sales made through the Internet via 
online shopping, which may affect customer and consumer preferences, 
and competitive dynamics. If we are unable to effectively compete in these 
new channels, this could adversely impact our results and our prospects. 
Moreover, increased competition means that we need to spend more on 
promotion of our products. 

Any of the foregoing could have a material adverse impact on our future 
sales and prospects, consequently adversely impacting our results of 
operations. Competition also extends to administrative and legal 
challenges of product claims and advertising. Responding to legal 
challenges and defending our products and intellectual property rights 
could result in significant expenses and may divert resources away from 
product and technological innovation, which may have a material adverse 
impact on our financial condition and results of operations.

General Financial risks of a Global Company
We are subject to risks relating to estimates and assumptions that we are 
required to make, and that affect the reported amounts in our financial 

statements. The preparation of our financial statements requires 
management to make estimates and assumptions that affect the reported 
amounts of assets and liabilities at the balance sheet date and revenue and 
expenses during the reporting period. Although estimates are based on 
management’s best knowledge at the time, actual amounts may ultimately 
differ from those estimates. For example, measurement of intangible 
assets, both in acquisitions and business combinations, requires us to 
identify such assets and any assumptions and estimates of future cash 
flows and appropriate discount rates to value identified assets may be 
impacted by various factors, including adverse economic conditions, or 
integration issues. 

The Group’s multinational operations expose it to a variety of financial risks 
that include the effects of changes in foreign currency exchange rates 
(foreign exchange risk), market prices, interest rates, credit risks and 
liquidity. The Group has in place a risk management programme that  
uses foreign currency financial instruments, including debt, and other 
instruments, to limit the impact of these risks on the financial performance 
of the Group. The Group’s financing and financial risk management 
activities are centralised into Group Treasury to achieve benefits of scale 
and control. Group Treasury manages financial exposures of the Group 
centrally in a manner consistent with underlying business risks. Group 
Treasury manages only those risks and flows generated by the underlying 
commercial operations and speculative transactions are not undertaken. 
The Board reviews and agrees policies, guidelines and authority levels for 
all areas of Treasury activity and individually approves significant activities. 
Group Treasury operates under the close control of the CFO and is subject 
to periodic independent reviews and audits, both internal and external. 

Tax laws and regulations
Changes in tax legislation and other circumstances that affect tax 
calculations could adversely affect our financial condition and results of 
operations. We conduct business operations in a number of countries, and 
are therefore subject to tax and intercompany pricing laws in multiple 
jurisdictions, including those relating to the flow of funds between RB and 
its subsidiaries. Our effective tax rate in any given financial year reflects a 
variety of factors that may not be present in succeeding financial years, 
and may be affected by changes in the tax laws of the jurisdictions in 
which we operate, or the interpretation of such tax laws. Certain tax 
positions taken by us are based on industry practice, tax advice and 
drawing similarities from our facts and circumstances to those in case law. 
In particular, international transfer pricing is an area of taxation that 
depends heavily on the underlying facts and circumstances and generally 
involves a significant degree of judgement. 

Changes in tax laws, regulations and related interpretations and increased 
enforcement actions and penalties may alter the environment in which we 
do business, and tax planning arrangements are frequently scrutinised by 
tax authorities worldwide. We have in the past faced, and may in the 
future face, audits and challenges brought by tax authorities, and we are 
involved in ongoing tax investigations in a number of jurisdictions around 
the world. If material challenges were to be successful, our effective tax 
rate may increase, we may be required to modify structures at significant 
costs to us, we may also be subject to interest and penalty charges and we 
may incur costs in defending litigation or reaching a settlement. Any of the 
foregoing could materially and adversely affect our business, financial 
condition and results of operations. 

Currency exchange
The Group prepares its financial statements in Sterling but conducts 
business in many foreign currencies. As a result, it is subject to foreign 
exchange risk due to the effects that exchange rate movements have on 
the translation of the results and the underlying net assets of its foreign 
subsidiaries. The Group’s policy is to align interest costs and operating 
profit of its major currencies in order to provide some protection against 
the translation exposure on foreign currency profits after tax. The Group 
may undertake borrowings and other hedging methods in the currencies 

127

RB Annual Report and Financial Statements 2014Other Information 
Our Relationships and Principal Operating Risks

of the countries where most of its assets are located. For transactions, it is 
the Group’s policy to monitor and, only where appropriate, hedge its 
foreign currency transaction exposures. These transaction exposures arise 
mainly from foreign currency receipts and payments for goods and 
services, and from the remittance of foreign currency dividends and loans. 
The local business units enter into forward foreign exchange contracts 
with Group Treasury to manage these exposures, where practical and 
allowed by local regulations. Group Treasury manages the Group 
exposures, and hedges the net position where possible, using spot and 
forward foreign currency exchange contracts. 

In FY 2014, 92% of our net revenue was derived from markets outside the 
United Kingdom. The Sterling value of our revenues, profits and cash flows 
from non-UK markets may be reduced or our supply costs, as measured in 
Sterling in those markets, may increase. Additionally, a number of our 
competitors are based in countries whose currencies fluctuate against 
Sterling, and they may benefit from having their costs incurred in weaker 
currencies relative to Sterling. We prepare our financial statements in 
pounds sterling, and our financial results are affected by fluctuations 
between the relative value of Sterling and other functional currencies, 
particularly the US dollar and Euro. For example, in FY 2014, we incurred a 
net exchange loss on foreign currency translation, net of tax, of £328m in 
our statement of comprehensive income. Further, currency translations 
may make it more difficult for investors to understand the relative 
strengths or weaknesses of the underlying business on a period-to-period 
comparative basis. We currently hedge some of our currency exposures 
using financial instruments, and we seek to align our interest costs and 
operating profits of our major currencies where possible, which may not 
be effective. Hedging transactions do not eliminate the exchange rate risk 
entirely, and may not be fully, or at all, effective. 

We are subject to the risk that countries in which we operate may impose or 
increase exchange controls or devalue their currency. We operate in a number 
of countries, particularly emerging markets, which impose exchange controls, 
including, but not limited to, Argentina, Brazil, China, India, Russia, South 
Africa and Venezuela. Such controls may restrict or make it impossible to 
convert local currency into other currencies, restrict our ability to repatriate 
earnings from a country (for example, £89m of our cash and cash equivalents 
as at 31 December 2014 were restricted for use by us), borrow on the 
international markets to fund operations in that country or limit our ability to 
import raw materials or finished products, any or all of which could materially 
adversely affect our business, liquidity and results of operations. In addition, 
emerging markets are prone to currency devaluations, such as, for example, 
the devaluation by the Russian Rouble in 2014, which tend to make our 
products more expensive in local currency terms. 

Due to the nature of its business the Group is exposed to commodity price 
risk related to the production or packaging of finished goods such as those 
that are oil-related, and a diverse range of other, raw materials. This risk is, 
however, managed primarily through medium-term contracts with certain 
key suppliers and is not viewed as being a material risk. The Group is not 
exposed to equity securities price risk.

Credit and interest rates
The Group has both interest-bearing and non interest-bearing assets and 
liabilities. The Group monitors its interest expense rate exposure on a 
regular basis. The Group manages its interest rate exposure on its gross 
financial assets by using fixed rate term deposits. 

The Group has no significant concentrations of credit risk. Financial 
institution counterparties are subject to approval under the Group’s 
counterparty risk policy and such approval is limited to financial institutions 
with a BBB rating or above. The Group seeks to use higher rated 
counterparties to manage risk and only uses BBB rated counterparties by 
exception. The amount of exposure to any individual counterparty is 
subject to a limit defined within the counterparty risk policy, which is 
reassessed annually by the Board. 

The Group has bilateral credit facilities with high-quality international 
banks. All of these facilities have similar or equivalent terms and 
conditions, and have a financial covenant, facilities and central cash and 
investments, are considered sufficient to meet the Group’s projected cash 
requirements. Funds over and above those required for short-term working 
capital purposes by the overseas businesses are generally remitted to 
Group Treasury. The Group uses the remittances to settle obligations, 
repay borrowings or, in the event of a surplus, invest in short-term 
instruments issued by institutions with a BBB rating or above. 

Our business may be adversely affected by our funding requirements. Our 
liquidity needs are driven by our ability to generate cash from operations 
and the level of borrowings (and related levels of headroom), the level of 
acquisition, the level of share repurchases and dividends, dispositions, 
target ratings for our debt and options available to us in the equity and 
debt markets. We obtain our funding primarily from the commercial paper 
market and have benefited from the low interest rate environment. We 
maintain committed back-up credit facilities, which have remained 
undrawn since FY 2009. At 31 December 2014, we had £3,500m in 
undrawn commitments. If we are not able to access the commercial paper 
market to the extent that we require, or at all, we may need to drawdown 
amounts under our committed bilateral credit facilities, which accrue 
interest at floating rates based on changes in certain published rates such 
as LIBOR. Increases in such rates could result in significantly higher interest 
expense for us, which would negatively affect our results of operations. As 
part of our strategy to maintain financial flexibility, as well as to procure 
additional funding for future acquisitions, including both bolt-on 
acquisitions as well as acquisitions that may be more material in size, we 
increased the level of medium-term funding in 2013 with the placement  
of a US$1bn bond in the US debt market. 

The Group’s objectives for managing capital are to safeguard the Group’s 
ability to continue as a going concern, in order to provide returns for 
Shareholders and benefits for other stakeholders, and to maintain an 
efficient capital structure to optimise the cost of capital. In maintaining an 
appropriate capital structure and providing returns for Shareholders, in 
2014 the Company has provided returns to Shareholders in the form of 
dividends, the current details of which are included in the Financial Review 
for the year on page 20, and share buy backs. The Group monitors net 
debt (total borrowings less cash and cash equivalents, short-term available 
for sale financial assets and financing derivative financial instruments) and 
at the year end the Group had net debt of £1,543m (2013: £2,096m). The 
Group seeks to pay down net debt using cash generated by the business 
to maintain an appropriate level of financial flexibility. Details of numerical 
disclosures relating to the Group’s financial risk management are included 
in note 14 to the financial statements on pages 96 to 101. 

Acquisitions and divestitures
We have grown, and may continue to grow, in part, through acquisitions, 
joint ventures and business alliances, which involve various risks. While we 
are principally focused on organic growth, we have in the past grown, and 
expect in the future to continue to grow, through acquisitions. Acquisitions 
present a range of risks and uncertainties. Historically we have funded 
acquisitions through short-term borrowings, which we repaid through cash 
flow from our operations. In the past four years, we have moved away 
from this model due in part to the size of the acquisitions. We expect that 
future acquisitions will be funded through either additional borrowings or 
through equity, or a combination of the two. We are shifting our capital 
structure in favour of more medium-term borrowings, in part to be able to 
fund larger acquisitions. This in turn could result in an increase in our net 
debt, and will likely increase our level of interest expense as we move away 
from the commercial paper market, which has benefited from the low 
interest rate environment. 

Material or transformative acquisitions could require Shareholder approval, 
either due to the level of equity funding or due to corporate governance 
requirements. While we target a strong investment grade ‘A’ banded credit 

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RB Annual Report and Financial Statements 2014Other Informationrating for our debt, acquisitions of a certain size, to the extent we rely 
more heavily on debt funding, could place pressure on our credit rating. 
Our competitors may choose to target the same acquisition candidates, 
and consolidation in the industry may limit available opportunities for 
acquisitions. We may also be restricted by applicable antitrust laws, foreign 
investment laws, or other laws and regulations, from pursuing acquisitions, 
in which case we may bear substantial out-of-pocket expenses associated 
with a failed acquisition. 

We may fail to achieve projected financial results of acquisitions, including 
expected cost and revenue synergies. In making acquisitions, we make 
various assessments, including expected growth rates which we may fail to 
achieve. To the extent that economic benefits associated with our 
acquisitions diminish in the future, we may be required to record 
impairment charges to goodwill or other assets, which could affect our 
financial condition. Through our acquisitions, we may also assume 
unknown or undisclosed business, operational, tax, regulatory and other 
liabilities, fail to properly assess known contingent liabilities or assume 
businesses with internal control deficiencies. While we seek to mitigate 
these risks in most of our transactions through, among other things, due 
diligence processes and indemnification provisions, we cannot be certain 
that the due diligence processes we conduct are adequate (particularly 
with respect to acquisitions of privately held companies and in countries 
where legislation and transparency make the process more difficult) or that 
the indemnification provisions and other risk mitigation measures we put 
in place will be sufficient. 

We could also face significant risks related to integration of the acquired 
businesses into the RB Group, particularly if we attempt to simultaneously 
integrate multiple businesses. Acquisitions in emerging markets, such as 
China, may impose particular risks related to integration across different 
corporate cultures, systems, languages and other market and regulatory 
risks. In addition, acquisitions in markets in which we have limited or no 
prior experience may pose a greater risk. Moreover, integration of acquired 
businesses, as well as any attendant internal reorganisation, can also require 
significant management attention, which may place strain on management 
resources and processes, and otherwise disrupt operations. Acquisitions can 
also place a strain on Group-wide internal control systems. 

If we are unable to effectively manage risks associated with acquisitions, our 
business, financial condition and results of operations may be materially 
adversely affected. In addition, we may choose to enter into joint ventures, 
business alliances or collaboration agreements, which could involve the same 
or similar risks and uncertainties as are involved in acquisitions. Joint 
ventures for example, generally involve a lesser degree of control over 
business operations, which have in the past presented, and may in the future 
present, greater financial, legal, operational and/or compliance risks. 

Supply Chain
We face risks of interruptions of our supply chain and disruptions in our 
production facilities, which could materially adversely affect our results of 
operations. We source our raw and packaging materials (including bulk 
chemicals, plastics, pulp and metal cans) and finished goods from a wide 
variety of predominantly international chemical and packaging companies 
and co-packers. We also outsource the manufacture of some of our 
products to third parties. Our suppliers generally are diversified in terms of 
geography and supplied items, but we may face risks to continuity of 
supply arising from certain specialised suppliers, both of raw materials and 
of third party manufactured items, including specialty chemicals and 
components. We may also incur higher prices for raw materials than we 
may otherwise have to pay if we adopted a more concentrated approach 
to obtaining supplies. 

More generally, significant disruptions to our suppliers’ operations, such as 
disruptions resulting from natural catastrophes (including as a result of the 
effects of climate change), pandemics or other outbreaks of diseases, acts 
of war or terrorism, or otherwise, may affect our ability to source raw 

materials on a more global basis, and negatively impact our costs. The 
failure of a number of third party suppliers to fulfil their contractual 
obligations, in a timely manner, or at all, may result in delays or disruptions 
to our business. Replacing suppliers may require a new supplier to be 
qualified under industry, governmental or our own internal standards, 
which could require investment and may take time. In addition, a number 
of our facilities are critical to our business and major or prolonged 
disruption at those facilities, whether due to accidents, sabotage or 
otherwise could materially adversely affect our operations. Moreover, sites 
in which our products are manufactured are subject to supervision by 
regulatory agencies, on both an ongoing and ad hoc basis. If we are 
unable to obtain or produce sufficient quantities of a particular product, at 
specifically approved facilities, whether due to disruption to, or failure of, 
our manufacturing processes, or otherwise, we may fail to meet customer 
demand on a timely basis, which could undermine our sales and result in 
customer dissatisfaction and damage to our reputation. 

In addition, any failure to comply with applicable legal and regulatory 
requirements could lead to interruption of production, product recalls, 
seizures and revocation of licenses to operate at any of our facilities. Any 
interruption or disruption in our supply chain, particularly if significant or 
prolonged, could materially adversely affect our business, prospects, 
results of operations and financial condition.

Volatility in the price of commodities, energy and transportation may 
impact our profitability. Certain materials for the production or packaging 
of finished goods, such as oil-related commodities, are subject to 
fluctuating prices. Increases in the costs or decreases in the availability of 
these commodities, and increases in other costs such as energy and 
transportation, could adversely affect our profitability if we are unable to 
pass on the higher costs in the form of price increases or otherwise achieve 
cost efficiencies. Even if we were to increase the prices of our products, 
competitors may opt not to adjust their prices in response to increasing 
costs and customers may refuse to pay higher prices. Our inability to 
manage this risk effectively, or at all, could have a material adverse effect 
on our results of operations. 

information Technology
A disruption to, or failure of, our information technology systems and 
infrastructure, may adversely affect our business. We are increasingly 
dependent on information technology systems and infrastructure to 
support a wide variety of key business processes, including processing and 
storage of confidential data, as well as for international and external 
communications as part of our accounting, logistics and distribution 
functions with suppliers, customers and consumers. Failures or disruptions 
to our systems or the systems of third parties on whom we rely, due to any 
number of causes, particularly if prolonged, or if any failure or disruption 
were to impact our backup or disaster recovery plans, could result in a loss 
of key data and/or affect our operations. 

The combination of our recently initiated business reorganisation and 
continued implementation of our enterprise resource planning (ERP) 
programmes could result in sub-optimal implementations and reduced 
focus due to conflicting demands for management attention. Our 
computer systems, software and networks may be vulnerable to 
unauthorised access (from within our organisation or by third parties), 
computer viruses or other malicious code and other cyber threats that 
could have a security impact. The occurrence of one or more of these 
events potentially could jeopardise confidential, proprietary and other 
information processed and stored in, and transmitted through, our 
computer systems and networks, or otherwise cause interruptions or 
malfunctions in our operations, which could result in significant losses or 
reputational damage. We may be required to expend significant additional 
resources to modify our protective measures or to investigate and 
remediate vulnerabilities or other exposures, and we may be subject to 
litigation and financial losses that are either not insured against or not fully 
covered through any insurance maintained by us. 

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We routinely transmit and receive personal, confidential and proprietary 
information by email and other electronic means. We have discussed and 
worked with customers, suppliers, counterparties and other third parties to 
develop secure transmission capabilities, but we do not have, and may be 
unable to put in place, secure capabilities with all such third parties and we 
may not be able to ensure that these third parties have appropriate 
controls in place to protect the confidentiality of the information. An 
interception, misuse or mishandling of personal, confidential or proprietary 
information being sent to or received from a consumer, customer, supplier, 
counterparty or other third party could result in legal liability, regulatory 
action and reputational harm. 

Personnel and management
We may be unable to attract and retain qualified personnel, including key 
senior management. We invest in recruiting and training personnel and 
senior management. Our business depends, in part, on executive officers 
and senior management to provide uninterrupted leadership and direction 
for our business, and qualified personnel for product R&D. This need is all 
the more acute in the context of a growing business, and the strategic 
internal reorganisations and resource planning programmes to promote 
and manage such growth. The market for talent is intensely competitive 
and may become increasingly more competitive. We could face challenges 
in sourcing qualified personnel, with the requisite training and suitable 
international experience, particularly in countries such as China, where the 
availability of skilled employees may be limited. Further, variable pay is, and 
will continue to be, the major element of our current Executive Directors’ 
and Senior Executives’ total compensation package. 

If we achieve our target levels of performance, the variable elements will 
amount to 59%–76% of Executive Directors’ total remuneration. If we are 
unable to achieve our performance targets, our senior management would 
not be entitled to such variable pay, which may operate as a disincentive 
for them to continue their employment with us. The loss of key personnel, 
or our inability to recruit qualified personnel to meet our operational 
needs, may delay, or curtail the achievement of major strategic objectives.

Labour disruptions may affect our results of operations. A substantial 
portion of our workforce is unionised, and our relationship with unions, 
including labour disputes or work stoppages, could have an adverse impact 
on our financial results. We are a party to collective bargaining agreements 
covering approximately one-third of our direct employees. If, upon the 
expiration of such collective bargaining agreements, we are unable to 
negotiate acceptable contracts with labour unions, it could result in strikes 
by the affected workers and thereby significantly disrupt our operations. 
Further, if we are unable to control health care and pension costs provided 
for in the collective bargaining agreements, we may experience increased 
operating costs and an adverse impact on future results of operations. 

regulations. Changes to the laws and regulations to which we and our 
operations are subject, whether as a result of new or more stringent 
requirements, or more stringent interpretations of existing requirements, 
could impact the way we conduct our business or market our products  
(for example, up-scheduling of an OTC product would result in it being 
moved from on-the-shelf to behind the counter) and could impose 
significant compliance costs and have a material adverse effect on our 
results of operations. 

The laws and regulations to which we are subject may not be transparent, 
may be difficult to interpret, and/or may be enforced inconsistently. In our 
experience, emerging markets can pose heightened risks with respect to 
laws and regulations, when compared with countries with more developed 
institutional structures. Given our focus on growth in developing markets, 
we are exposed to heightened regulatory risks. For example, in some 
emerging market countries, the laws and regulations to which we are 
subject may not always be fully transparent, can be difficult to interpret 
and may be enforced inconsistently. The legal systems in such countries 
may not be well-established or reliable. There may be a lack of respect for 
the rule of law, a lack of enforcement of property rights, inconsistent or 
insufficient access to remedy through legal systems, lack of judicial 
independence and corruption, which could result in greater uncertainty in 
enforcing contracts, difficulties in obtaining legal redress, particularly 
against the state or state-owned entities, and higher operational costs  
and risks to our business. 

We could be subject to investigations and potential enforcement action, 
which could have a material adverse effect on our business. We could be 
subject to regulatory investigations or potential enforcement action that 
targets an industry, a set of business practices or our specific operations. 
These investigations or enforcement actions could be in respect of specific 
industry issues or broader business conduct issues. Moreover, these 
investigations or enforcement actions could be triggered by allegations of 
general corporate misconduct or by allegations of individual employee 
misconduct in violation of internal policies and procedures. Regulatory 
authorities and consumer groups may, from time to time, request or 
conduct reviews of the use of certain ingredients that are used in 
manufacturing our products, the results of which may have a material 
adverse effect on our business. Ingredient legislation could have a 
detrimental impact on our business, undermine our reputation and 
goodwill and affect consumer demand for products containing such 
ingredients. We may voluntarily remove, or be required to remove,  
certain ingredients from our products or any products that we may 
acquire. We may not be able to develop an alternative formulation, 
successfully modify our existing products or obtain necessary regulatory 
approvals on a timely basis or at all, which could adversely impact our 
business and results of operations. 

laws and regulations
Our business is subject to significant governmental regulation. Our 
business and products are heavily regulated by governments and other 
regulatory bodies in the countries in which we operate. Regulation is 
imposed in respect of, but not limited to, ingredients, manufacturing 
standards, labour standards, product safety and quality, marketing, 
packaging, labelling, storage, distribution, advertising, imports and 
exports, social and environmental responsibility and health and safety. In 
addition, we are required to obtain and maintain licenses in respect of 
certain of our products, which must be regularly updated in order to 
improve our products and take into account any variations. If we are found 
by regulators or courts to have been non-compliant with applicable laws 
and regulations, we could be subject to civil remedies such as fines, 
injunctions or product recalls, and/or criminal sanctions, any of which 
could have a material adverse effect on our business, reputation, financial 
condition and results of operations. 

We are subject to the introduction of new regulations, modification of 
existing regulations or changes in interpretations of existing or new 

Historical or future violations of antitrust and competition laws may have a 
material adverse impact on our business, financial condition and results of 
operations. We are subject to antitrust and competition laws in the vast 
majority of countries in which we do business. Failure to comply with 
applicable antitrust and competition laws, rules and regulations in any 
jurisdiction in which we operate may result in civil and/or criminal legal 
proceedings being brought against us. We have in the past been, currently 
are, and may in the future be, subject to investigations and legal 
proceedings with respect to antitrust and competition issues. In 2014 we 
were fined €121m by the French competition authorities (subject to appeal) 
following an investigation by the authority into co-operative actions by 
certain consumer product suppliers in that country, including RB. We are 
also involved in certain competition law-related proceedings in other 
countries. Competition and antitrust violations enquiries often continue for 
several years, can be subject to strict non-disclosure provisions, and, if laws 
are deemed to have been violated, can result in substantial fines and other 
sanctions, which may have a material adverse effect on our business, 
reputation, financial condition and results of operations. Our strategy for 
growth has historically included, and continues to include, acquisition 

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RB Annual Report and Financial Statements 2014Other Informationactivities, which are subject to antitrust and competition laws. Such laws 
and regulations may impact our ability to pursue, or delay the 
implementation of, strategic transactions. 

We operate in a number of countries in which bribery and corruption pose 
significant risks, and we may be exposed to liabilities under anti-bribery laws 
for any violations. Any violation of applicable money laundering laws could 
also have a negative impact on us. We are subject to anti-bribery laws and 
regulations that prohibit us and our intermediaries from making improper 
payments or offers of payments to foreign governments, their officials and 
political parties or private parties, for the purpose of gaining or retaining 
business, including the UK Bribery Act 2010, the US Foreign Corrupt 
Practices Act of 1977, as amended, and similar laws worldwide. Given our 
extensive international operations, particularly in emerging markets, where 
bribery and corruption may be more commonplace, we are exposed to 
significant risks, particularly with respect to parties that are not always 
subject to our control such as agents and joint venture partners. These risks 
may be heightened for us due to our operations in the health care sector, 
which in recent years has experienced greater compliance risks than other 
sectors. We may also be held liable for successor liability violations of such 
laws, committed by companies which we acquire, or in which we invest. 

Acquisitions also expose us to risk of ongoing compliance issues until such 
time as we can fully integrate acquired operations into our compliance and 
control frameworks. Moreover, due to the significant amounts of money 
involved in global supply contracts, there is also potential for suppliers to 
attempt to bribe our employees. Actual or alleged violations of anti-bribery 
laws could result in severe consequences, including, but not limited to, civil 
and criminal sanctions, termination of contracts by our counterparties, 
disruptions to our business and reputational harm, all of which could 
materially and adversely affect our financial condition and results of 
operations. We also deal with significant amounts of cash in our 
operations and are subject to various reporting and anti-money laundering 
regulations. Any violation of anti-money laundering laws or regulations by 
us could have a negative effect on our results of operations. 

Our business is subject to product liability claims. As a product 
manufacturer, we are subject, from time to time, to certain legal 
proceedings and claims arising out of our products, including as a result of 
unanticipated side effects or issues that become evident only after 
products are widely introduced into the marketplace. Some of our 
products present inherent dangers, including due to the presence of 
chemicals, which if mishandled or misused, could result in significant 
damage. We have paid in the past, and may be required in the future to 
pay, compensation for losses or injuries that are allegedly caused by our 
products. Product liability claims may arise, among other things, from 
claims that our products are defective, contain contaminants, provide 
inadequate warnings or instructions, or cause personal injury to persons or 
damage to property. Product liability claims, if resolved unfavourably, or if 
settled, could result in injunctions and/or may require us to pay substantial 
damages, and related costs, including punitive damages, as well as result 
in the imposition of civil and criminal sanctions. If one of our products is 
found to be defective, we could be required to recall it, and/or we may be 
required to alter our trademarks, labels, or packaging, which could result 
in adverse publicity, significant expenses, potential disruptions in our 
supply chain and loss of revenue. 

We have in the past voluntarily implemented, and may in the future face 
product quality concerns and voluntarily implement, product recalls, which 
could expose us to product liability claims. Additionally, complaints, 
investigations and litigation by consumers or government authorities 
relating to our products, our competitors’ products or individual 
ingredients may result in judgements that affect us and/or the industry in 
which we operate. A recall of a product that is similar to ours could result 
in confusion concerning the scope of the recall and/or a decline in 
consumer confidence about our products, which may consequently impact 
our business and results of operations. We may not be insured fully, or at 

all, in respect of such risks, and we have in the past, and may in the future, 
face disputes with our insurers in the event that they refuse to cover a 
particular claim. In such instances, we may be required to bear substantial 
losses, which could adversely impact our capital expenditures, expenses 
and liabilities. Any of the foregoing could materially adversely impact our 
business, financial condition and results of operations. 

Legal proceedings in respect of claims outside the product liability area 
could also adversely impact our business, results of operations and 
financial condition. Outside the product liability area, we are subject to 
legal proceedings and other claims arising out of the ordinary course of 
business, and we may become involved in legal proceedings, which 
include, but are not limited to, claims alleging intellectual property rights 
infringement, breach of contract, environmental laws and health and 
safety laws. From time to time, we face consumer complaints and/or civil 
or criminal investigations in respect of our products and their alleged 
purposes, including in respect of advertising claims that we make about 
our products. Significant claims, or a substantial number of small claims, 
may be expensive to defend and may divert management time and our 
resources away from our operations. 

Where appropriate, we establish provisions to cover potential  
litigation-related costs. Such provisions may turn out to be insufficient,  
and any insurance coverage we maintain may not cover our losses fully, or 
at all. We cannot predict the outcome of individual legal actions. We may 
settle litigation or regulatory proceedings prior to a final judgment or 
determination of liability. We may do so to avoid the cost, management 
efforts or negative business, regulatory or reputational consequences of 
continuing to contest liability, even when we believe we have valid 
defences to liability. We may also do so when the potential consequences 
of failing to prevail would be disproportionate to the costs of settlement. 
Substantial legal liability could materially adversely affect our business, 
financial condition or results of operations or could cause significant 
reputational harm, which could seriously harm our business. 

intellectual Property
We may be unable to secure and protect our intellectual property  
rights. Our business relies on protecting our brands and intellectual 
property rights. We may not be able to obtain and perfect our intellectual 
property rights and, even if obtained, these rights may be invalidated, 
circumvented or challenged in future. Third parties may infringe on, or 
misappropriate, our rights, by for example, asserting rights in, or 
ownership of, our trademarks, trade dress rights, designs, patents, 
copyrights or other intellectual property rights. If we fail to discover any 
infringements of our intellectual property rights, or are otherwise unable 
to successfully defend and enforce our rights, our business, prospects, and 
results of operations could be materially adversely affected. Sales of 
counterfeit or unauthorised versions of our brands or inferior ‘lookalike’ 
brands which resemble ours, could result in confusion among consumers 
between our products and such other brands. Consequently, our brand 
equity and reputation may be undermined. Any failure to perfect or 
successfully assert our intellectual property rights could make us less 
competitive and may have a material adverse effect on our business, 
operating results and financial condition. In addition, our intellectual 
property rights may be undermined if one of our trademarks or brand 
names were to become a generic name for, or synonymous with, a general 
class of product or service. Should any of our trademarks become 
genericised, competitors may be allowed to use the genericised trademark 
to describe their similar products in certain countries. 

The loss of patent protection, ineffective protection, or expiration of our 
patents may impact our financial condition and results of operations. 
Intellectual property laws and patent offices are still developing, 
particularly in emerging markets. Patent protection varies in different 
countries, and can be substantially weaker in emerging markets in which 
we operate, when compared to the United States and the European Union. 
We have in the past faced, and may in the future face, significant 

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Our Relationships and Principal Operating Risks

challenges in enforcing or extending our current intellectual property 
protections, or any protections we may obtain in future, in the same 
manner as in more developed regions such as the United States and 
European Union. We have obtained patent protection for a variety of our 
intellectual property, including the composition of some of our products 
(such as detergent) and certain devices (such as air freshener products). 
Certain countries may adopt measures to facilitate competition within their 
markets from generic manufacturers, and refuse to recognise patent 
protection. Additionally, expiry of our patents may increase competition 
and pricing pressures, and adversely impact our sales revenue, if generic 
products in the same or similar product class were to emerge. We could be 
similarly impacted if competitors lose patent protection in a product class 
in which we compete. 

We may face challenges to our intellectual property rights from third 
parties, who allege that we are infringing on their rights. If we are unable 
to successfully defend against allegations of infringement, we may face 
various sanctions, including injunctions, monetary sanctions for past 
infringement, product recalls, alterations to our intellectual property, 
products, and/or packaging, which could result in significant expense and 
negative publicity, and may have a material adverse effect on our financial 
condition and results of operations. 

Sustainability and risk management
The Board has identified and assessed the range of sustainability and 
associated reputational risks and concluded that there are limited material 
risks to the Group’s long and short-term value arising from sustainability 
matters, other than potential risks common to similarly sized businesses 
operating in its industry sectors and with similarly well-known brands. 

The Group focuses on a number of sustainability topics, including but not 
limited to:

Climate change 
The effects of climate change could disrupt the Group’s supply chain  
by affecting the Group’s ability to source raw materials, manufacture 
products and distribute products. The Group has taken a leadership 
position with regard to its products’ total carbon footprint, by seeking to 
understand, measure and reduce the GHG emissions generated by all 
stages in the product lifecycle for its global product portfolio and including 
amongst other things: the raw and packaging materials provided by its 
suppliers; the Group’s own direct manufacturing and other operations; 
transportation of both raw materials and finished products; the retail sale 
of its products; consumers’ use of its products; and the disposal/recycling 
of those products and their packaging. 

Due to the Group’s industry sectors and product categories the GHG 
emissions originating from energy use at its direct operations are of 
medium-to-low impact in comparison to those of other similarly sized 
companies, as assessed for example in recent reports of the independent 
Carbon Disclosure Project (CDP), www.cdproject.net.

Water scarcity
Water is vital for the making of raw and packaging materials, 
manufacturing and use of many of our products. While water is plentiful is 
some regions, it is increasingly scarce in others. Similar to the effects of 
climate change, which are interconnected with water availability, water 
scarcity could affect the Group’s ability to source materials, make and 
deliver relevant products for our consumers. As with carbon, the Group 
has developed an industry leading approach to understanding the water 
impacts of our products’ lifecycle. Our approach not only looks at total 
water used across each lifecycle stage but also takes into account water 
availability. This helps us prioritise efforts to drive water use efficiency. 

restricted Substances list
RB has been monitoring and reviewing ingredients for the past 13 years 
and has been carrying out a range of ingredients removal and restriction 
programmes outlined in our Restricted Substances List (formerly our  
Global Ingredients Guidelines). Our objective is to continually improve  
the environmental, safety and sustainable profile of our products, by 
systematically removing specific ingredients from product formulae and 
packaging/device component specifications. Our Restricted Substances List 
combines regulatory, sustainability and safety requirements for generic 
ingredient groupings, plus specific directions on the use (or the prohibition 
of use) of specific raw materials / ingredients to assist formulators and 
other Company employees in the development and marketing of products 
that meet these commitments.

Supply Chain responsibility and human rights
Most product, component and raw material supply chains present a 
number of potential reputational risks relating to: labour standards; health, 
safety and environmental standards; raw material sourcing; and the social, 
ethical and environmental performance of third party manufacturers and 
other suppliers. The Group’s Global Manufacturing Standard for 
responsible production (GMS) mandates minimum requirements regarding 
these issues, in line with international guidelines, for the Group’s own 
manufacturing sites, third party manufacturers and suppliers. In addition, 
the Group’s Responsible Sourcing of Natural Raw Materials Policy outlines 
minimum requirements for natural raw materials used in RB’s products and 
packaging, in line with the Group’s policy that these materials are sourced 
responsibly and with zero deforestation. Management processes and 
controls in place include Group, area and regional monitoring and 
assessment of compliance with the GMS, natural raw material and other 
requirements. 

health & Safety
Accidents caused through a failure of the Group’s safety management 
systems could potentially lead to loss of life for one or more of the  
Group’s employees. The Group maintains an external certification to 
OHSAS 18001 for the Group’s management of health and safety issues 
and a programme covering manufacturing sites, warehouses, distribution 
centres and laboratories.

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Board oversight
The Board regularly considers and takes account of the significance of 
sustainability matters, their potential risks to the business of the Group  
and the opportunities to enhance value that may arise from an  
appropriate response.

The Board undertakes a formal review of sustainability matters at least 
annually. This includes providing oversight to ensure that the Group has in 
place effective policies, systems and procedures for managing sustainability 
matters and mitigating significant sustainability risks. Additionally, the 
Audit Committee regularly reviews the arrangements for, and effectiveness 
of, risk management including the full range of risks facing the Group such 
as risks relating to sustainability matters, reputational risks and risks 
relating to employees. 

The Board believes that it receives adequate information and training on 
sustainability matters and their potential risks and opportunities to the 
business of the Group. The Board has identified and assessed the range of 
sustainability and associated reputational risks and concluded that there 
are limited material risks to the Group’s long and short-term value arising 
from sustainability matters, other than potential risks common to similarly 
sized businesses operating in its industry sectors and with similarly 
well-known brands. For more information, please see page 132.

1  

‘Sustainability matters’ include environmental matters (including the impact of the 
Group’s business on the environment), its employees, and social and community issues.

Sustainability Programme
The CEO has specific responsibility for sustainability. As part of established 
management processes, which include performance management systems 
and appropriate remuneration incentives, senior management reports 
directly to the CEO on sustainability matters on a regular basis. On the 
Executive Committee (EC), the EVP Category Development has operational 
accountability for the implementation of sustainability (bar charitable 
giving), in partnership with the EVP Supply, and supported by the rest of 
the EC within their respective areas and functions. In the category 
development organisation, the Category Group Director – Innovation & 
Sustainability manages the sustainability programme on a day-to-day basis. 
The R&D function includes the Global Regulatory Affairs (GRA) group, 
which is responsible for ensuring that our products meet regulatory 
requirements and are safe for their intended use. Our SVP Human 
Resources (HR) and the global HR function manage the Group’s human 
resources, employee remuneration and benefits, employment practices, 
organisational development, training and elements of health and safety 
(e.g. stress management). 

The Group has a full set of policies, Key Performance Indicators, targets, 
programmes and control arrangements, building on its central Code of 
Conduct, that address the full range of sustainability matters1 and 
reputational risks. The sustainability and corporate responsibility section  
on the Group’s website (www.rb.com/sustainability) and its annual 
sustainability reports (available at www.rb.com) provide further 
information, including the extent to which it complies with those policies, 
systems and procedures and progress towards targets / KPIs. The Group 
reports in line with the Global Reporting Initiative’s Sustainability 
Reporting Guidelines – Version 4.

Key areas of sustainability internal control and performance, including 
sustainability disclosures, are independently reviewed and verified by both 
internal and external organisations, including Internal Audit, and their 
findings regularly reported to senior management, the CEO, the Audit 
Committee and the Board. In addition, selected data in the annual 
Sustainability Report are assured by external auditors.

The Group focuses on a number of sustainability topics, including but not 
limited to:
•	 Climate change
•	 Water scarcity
•	 Product stewardship
•	 Supply chain responsibility and human rights 
•	 Health & Safety
•	 For information on the Board’s assessment of the range of sustainability 

and associated reputation risk, see page 132.

133

RB Annual Report and Financial Statements 2014Other InformationShareholder Information

electronic Communications
The Shareholders passed a resolution at the 2008 AGM enabling the 
Company’s website to be used as the primary means of communication 
with them. Shareholders who have positively elected, or are deemed to 
have consented, to receiving electronic communications in accordance 
with the Companies Act 2006 will receive written notification whenever 
Shareholder documents are available to view on the Company’s website.
Shareholders who have received a notice of availability of a document on 
the Company’s website are entitled to request a hard copy of any such 
document at any time free of charge from the Company’s Registrar. 
Shareholders can also revoke their consent to receive electronic 
communications at any time by contacting the Registrar.

The Company’s 2014 Annual Report and Notice of the 2015 AGM are 
available to view at www.rb.com/online-annual-report-2014. The Investor 
Relations section of the website contains up-to-date information for 
Shareholders including:
•	 Detailed share price information;
•	 Financial results;
•	 Dividend payment dates and amounts;
•	 Access to Shareholder documents including the Annual Report; and
•	 Share capital information.

Annual General meeting 
To be held on Thursday, 7 May 2015 at 11.15 am at The London Heathrow 
Marriott Hotel, Bath Road, Hayes, Middlesex, UB3 5AN.

Every Shareholder is entitled to attend and vote at the meeting. The Notice 
convening the meeting is contained in a separate document for 
Shareholders. Shareholders who have registered for electronic 
communication can:
•	 Receive an email alert when Shareholder documents are available; 
•	 View the Annual Report and Notice of AGM on the day they are 

published;

•	 Cast their AGM vote electronically; and
•	 Manage their shareholding quickly and securely online.

Final dividend for the year ended 31 december 2014
The Directors have recommended a final dividend of 79p per share, for the 
year ended 31 December 2014. Subject to approval at the 2015 AGM, 
payment will be on 29 May 2015 to all Shareholders on the register as at 
17 April 2015.

Company Secretary 
William Mordan 

registered office 
103–105 Bath Road
Slough, Berkshire SL1 3UH
Telephone: 01753 217800 
Facsimile: 01753 217899

registered and domiciled in england 
No. 6270876

Company Status
Public Limited Company

independent Auditors 
PricewaterhouseCoopers LLP
1 Embankment Place
London WC2N 6RH

Solicitors 
Slaughter and May

registrar and Transfer office
The Company’s Registrar, Computershare, is responsible for maintaining 
and updating the Shareholder register and making dividend payments.
If you have any queries relating to your shareholding please write to, or 
telephone, the Company’s Registrar at the following address:

Computershare Investor Services PLC
The Pavilions, Bridgwater Road, Bristol BS99 6ZZ 

Reckitt Benckiser Shareholder helpline: 0870 703 0118

Website: www.computershare.com/uk

American depositary receipts
Reckitt Benckiser Group plc American Depositary Receipts (ADRs) are 
traded on the over-the-counter market (OTC) under the symbol RBGLY. 
Five ADRs represent one ordinary share. J.P. Morgan Chase Bank N.A. is 
the Depositary.

If you should have any queries, please contact:
J.P. Morgan Chase Bank N.A.
PO Box 64504, St Paul, MN 55164-0504, US
E-mail: jpmorgan.adr@wellsfargo.com
Telephone number for general queries: (800) 990 1135
Telephone number from outside the US: +1 651 453 2128 

key dates
Announcement of quarter 1 interim  

management statement

Annual General Meeting

Payment of final ordinary dividend

Announcement of interim results

24 April 2015

7 May 2015

29 May 2015

27 July 2015

Payment of interim ordinary dividend

September 2015

Announcement of quarter 3 interim  

management statement

Preliminary announcement of 2015 results

Publication of 2015 Annual Report and Financial 

Statements

Annual General Meeting

21 October 2015

11 February 2016

April 2016

May 2016

134

RB Annual Report and Financial Statements 2014Other InformationCautionary note concerning forward looking statements
This document contains forward looking statements, including statements 
with respect to the financial condition, results of operations and business 
of RB and certain of the plans and objectives of the Company with respect 
to these items. These forward looking statements are made pursuant to 
the ‘Safe Harbor’ provisions of the United States private securities litigation 
reform act of 1995. In particular, all statements that express forecasts, 
expectations and projections with respect to future matters, including 
trends in results of operations, margins, growth rates, overall market 
trends, the impact of interest or exchange rates, the availability of 
financing to the Company, anticipated cost savings or synergies and the 
completion of strategic transactions are forward looking statements. These 
forward looking statements are not guarantees of future performance:  
by their nature, forward looking statements involve known and unknown 
risk and uncertainty and other factors because they relate to events and 
depend on circumstances that will occur in the future. There are a number 
of factors, discussed in this Annual Report that could cause actual results 
and developments to differ materially from those expressed or implied by 
these forward looking statements, including many factors outside RB’s 
control. Past performance cannot be relied upon as a guide to future 
performance. Each forward looking statement speaks as of the date  
of the particular statement

Analysis of Shareholders as at 31 december 2014

Distribution of shares by type of Shareholder

No. of holdings

Shares

Nominees and Institutional Investors

Individuals

Total

Size of shareholding

1–500
501–1,000
1,001–5,000 
5,001–10,000
10,001–50,000
50,001–100,000
100,001–1,000,000
1,000,001 and above

Total

9,755 720,870,538

13,661

15,664,641

23,416 736,535,179

No. of holdings

Shares

2,931,614
14,461
2,807,786
3,831
7,247,955
3,534
2,654,160
378
13,111,394
570
11,981,182
167
370 117,815,230
105 577,985,858

23,416 736,535,179

‘Boiler room’ Scams
Shareholders who are offered unsolicited investment advice, discounted 
shares, a premium price for shares, or free company or research reports, 
should take these steps before handing over any money:
1.  Get the name of the person and organisation. 
2.  Check the Financial Services Register at www.fsa.gov.uk/register to 

ensure they are authorised.

3.  Use the details on the Financial Services Register to contact the firm.
4.  Call the FCA Consumer Helpline on 0800 111 6768,if there are no 

contact details on the Register or if they are out of date.

5.  Search the FCA’s list of unauthorised firms and individuals to avoid 

doing business with at www.fca.org.uk/scams.

6.  If you are approached by fraudsters please contact the FCA using their 

helpline, or share fraud reporting form at www.fca.org.uk/scams.

7.  Consider getting independent financial advice. 

Using an unauthorised firm to buy or sell shares or other investments will 
prohibit access to the Financial Ombudsman Service or Financial Services 
Compensation Scheme (FSCS) if things go wrong.

Base Cost Apportionment
demerger of indivior PlC
For the purpose of taxation of chargeable gains, the base cost of RB shares 
held immediately before the demerger on 23 December 2014 is 
apportioned between RB and Indivior shares as follows:
RB

97.514%

Indivior

2.486%

The apportionment, as prescribed by s.130(2) Taxation of Chargeable 
Gains Act 1992 (“TCGA”), is by reference to both companies’ respective 
market values on 23 December 2014. Using the valuation prescribed by 
s.272(3) TCGA, the market values of RB and Indivior shares were as 
follows:
RB

£51.975

Indivior

£1.325

135

RB Annual Report and Financial Statements 2014Other Information 
 
 
 
 
notes

136

RB Annual Report and Financial Statements 2014The following are trademarks of the Reckitt Benckiser  
group of companies or used under licence: 

Airborne, Air Wick, Amope, Aqua Mist, Bang, betterbusiness, Calgon, 
Cherry Blossom, Clearasil, d-Con, Dermicool, Dermodex, Dettol, Digestive 
Advantage, Durex, Easywax, Filter & Fresh, Finish, Flip & Fresh, Frank’s Red 
Hot, French’s, Freshmatic, Gaviscon, Graneodin, Harpic, Harpic Hygienic, 
Healthier Lives. Happier Homes., Luftal, Lysol, Manyanshuning, MegaRed, 
Micostatin, Move Free, Mortein, Mucinex, Naldecon, No-Touch, Nugget, 
Nurofen, Our Home Our Planet, Performax Intense, Picot, Power Plus, 
Quantum, Quantumatic, Resolve, Sagrotan, Schiff, Schiff Vitamins, Scholl, 
Spray ‘n Wash, Strepsils, Suboxone, Subutex, Tempra, Tiger’s Milk, Vanish, 
Vanish Gold, Veet, Veja, Velvet Express Pedi, Woolite as well as Reckitt 
Benckiser and the RB kite logos.

Reckitt Benckiser Group plc 
Turner House, 103-105 Bath Road 
Slough, Berkshire, SL1 3UH, UK 

www.RB.com