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Redbubble

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FY2016 Annual Report · Redbubble
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1

Annual Report 2016

Redbubble

Contents

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Contents

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FY2016 in Review

Highlights and Commentary

Chairman’s Letter

CEO’s Review

Directors’ Report

Auditor’s Independence Declaration

Remuneration Report

Consolidated Financial Statements

Directors’ Declaration

Independent Auditors’ Report

Shareholder and other ASX Required Information

Corporate Information

Founded in 2006, Redbubble is a global online 
marketplace (redbubble.com) powered by 
over 400,000 independent artists. Redbubble’s 
community of passionate creatives sell 
uncommon designs on high-quality, everyday 
products such as apparel, stationary, 
housewares, bags, wall art and so on. Through 
the Redbubble marketplace independent 
artists are able to profit from their creativity 
and reach a new universe of adoring fans. For 
customers, it’s the ultimate in self-expression. 
A simple but meaningful way to show the 
world who they are and what they care about. 
Redbubble is listed on the ASXw

This report covers Redbubble Limited as a consolidated entity consisting of Redbubble Limited (referred to in this report 
as Redbubble or the Company) and its controlled entities. Redbubble is a company limited by shares, incorporated 
and domiciled in Australia (ACN 119200592).   Its registered office is at Level 3, 271 Collins Street, Melbourne VIC 3000. 
Redbubble is listed on the Australian Securities Exchange (ASX:RBL).  Through the use of the internet, the Company 
ensures that our corporate reporting is timely, complete and available globally. All press releases, financial reports and 
other information are available on the Redbubble Investor Centre at shareholders.redbubble.com

2

Annual Report 2016

FY2016 in Review

Key financial and other metric highlights (year on year comparison)

$m for financial year (unless otherwise indicated)

FY15

FY16

% change**

Key financial metrics – Income Statement

GTV*

Repeat GTV*

Revenue from ordinary activities

Fulfiller expenses

Gross profit*

Gross profit margin (%)*

Operating expenses (exclusive of capitalised development costs)

EBITDA Loss* (inclusive of IPO costs $2.0M)

Loss per security (cents)

Key financial metrics – Balance Sheet (at 30 June)

Cash at bank

Borrowings

Intangible assets (Capitalised development costs)

Net tangible assets per security (cents)

Other metrics

Site visits (millions)

Conversion rate (% of visits)

Average Order Value (AOV) ($ per order)

Selling artists (thousands)

Unique customers (millions)

Products (as at 30 June) (number)

People (incl. contractors) (as at 30 June) (FTE)

88.4

28.8

71.1

47.0

24.1

142.9

50.7

114.6

75.6

39.0

33.9%

34.0%

30.1

6.5

0.07

14.0

15.2

4.6

(7.4)

103.1

1.75%

49.60

96

1.44

48

138

49.2

10.7

0.13

42.0

0.0

7.4

15.1

147.8

1.87%

52.60

154

2.20

57

182

61.7%

76.0%

61.2%

60.8%

61.8%

0.5%

57.2%

64.2%

85.7%

200%

(100%)

61.5%

304%

43.4%

6.9%

6.0%

61.6%

52.8%

18.8%

31.9%

*   GTV, Gross profit, Gross profit margin and EBITDA (earnings before interest, tax, depreciation and amortisation) are non-IFRS measures that are presented to 
provide readers a better understanding of Redbubble’s financial performance and position.  The non-IFRS measures are unaudited, however, they have been 
derived from the audited financial statements. 

** % change calculations for key financial metrics based on numbers to nearest thousand dollars ($000).

2

3

Highlights and Commentary

•  Gross Transaction Value (GTV), Revenue, Gross Profit 

•  Paid marketing expense was $7.7M up 79.8% and 

and EBITDA Loss for FY16 are in line with or better 

generated $45.9M in GTV ($12.3M in gross profit). 

than the forecast set out in the company’s prospectus 

Total paid marketing spend was 5.4 cents for every 

issued in May 2016.

dollar of GTV generated.

•  GTV, the total of sales processed through the 

An analysis of FY16 operating expenses and the extent 

Redbubble site less refunds, fraudulent transactions 

they were expended to generate growth can be found 

and chargebacks, was up $54.5M or 61.7% due to 

on slide 39 of the attached Investor Presentation.

increase in all major metrics:

o  Visits were up 44.7M or 43.4% to 147.8M 

•  EBITDA Loss (Gross profit less operating expenses) 
was $8.7 million (before IPO costs) (up from $6.5 

with growth in visits from mobiles (70.9%) 

million) as the company continued to grow its 

significantly outstripping growth from desktop 
(28.5%) with mobile visits representing 44.5% 

marketplace. The scaling benefits began to show in 
the second half of the year.

of total visits for the year.

o  Conversion rate up 6.9% to 1.87% despite the 
increasing incidence of mobile visits which 

•  Tax expense of $3.4M despite the loss before tax, due 
largely to the non-recognition of tax losses and R&D 

offsets totalling $25.9M incurred prior to IPO. This 

typically convert to sales at a lower rate than 

comprises $15.5M of accumulated tax losses and R&D 

those from desktop.

offsets as at June 2015 and $10.4M relating to FY16 

o  Average Order Value (AOV) up $3.00 or 6.0% 
to $52.60 entirely as a result as of the impact 

of foreign exchange rates. Nominally, AOV 

up until the IPO.

• 

IPO completed on 16 May 2016 raising $30.0M of 
new equity capital and resulting in conversion of 

was down by 4.2% reflecting product mix with 

$15.5M Cumulative Redeemable Preference Shares 

minimal price movements.

and$12.25M of Pre-IPO convertible notes into equity.  

•  Geographic split of GTV by region is largely 

•  Cash on hand balance at 30 June was $42.0M, up 

from $14.0M following completion of the IPO. 

unchanged compared to prior year (FY16/ FY15):

•  As at 30 June 2016, the company has no debt.

o  Americas 

65%/64%

o  Europe  

27%/27%

o  Oceania 

7%/8%

o  Rest of world 

1%/1%

•  Revenue (GTV less sales taxes and artists’ margin, 

adjusted for unearned revenue pending shipment) 

was up $43.5M or 61.2%.

•  Gross profit (Revenue less Fulfiller expenses) as a 

percentage of Revenue was 34.0% up from 33.9% in 

the prior year.

•  Operating expenses of $47.2M (exclusive of costs 
relating to the IPO) were up 57.2% although the 

increase slowed significantly in 2HFY16 (see half-year 

by half-year analysis below).

4

Redbubble 
Chairman’s Letter

The past year has been a big year for Redbubble, the 

Redbubble’s strong FY2016 results reflect the skill and 

highlight being our successful listing on the ASX on 16th 

dedication of a strong and capable executive team. On 

May.  The arduous listing process did not distract the 

behalf of the board, I would like to thank all the 

operating teams. Redbubble delivered strong financial 

Redbubble staff for all their achievements over the year.

performance and high growth across all strategic 

We look forward to continuing to grow Redbubble with 

measures.

you.  The best is yet to come!

Redbubble continues to make great strides on its goal to 

Yours faithfully,

build a company of enduring value.  To achieve the goal, 

Redbubble’s is creating the world’s largest marketplace 

for independent artists. In doing so, Redbubble will bring 

more creativity into the world.  I am more confident than 

ever that Redbubble will deliver and become a great 

Australian-based company on the global stage.

Redbubble is not immune from global economic 

conditions and foreign exchange volatility.  Redbubble 

Richard Cawsey

seeks to mitigate this by diversifying and broadening 

Chairman

its business while localising production. To this end, 

19 September 2016

Redbubble brought on new fulfillment partners around 

the world. Redbubble also launched its German and 

Spanish language websites. 

Redbubble also continues to strengthen and develop 

its governance practices, processes and capabilities. 

They are described in our 2016 Corporate Governance 

Statement on our Investor Centre website.   

During the year Grant Murdoch joined our board as an 

independent Non executive Director and Chair of the 

Audit and Risk Committee. Grant has tremendous listed 

company experience and has proved to be an invaluable 

addition to the board. Chris Nunn, moved from the board 

into an executive role, becoming our CFO.

4

5

Annual Report 2016CEO’s Review

FY2016 was an exceptional year for Redbubble. The 

The Company’s mission reflects the value it delivers to 

Company achieved outstanding growth in its top-line and 

the various participants in the Redbubble marketplace. 

continued rapid scaling in its business. At the same time it 

Redbubble is not just a business, it is a myriad of human 

concluded a successful IPO raising a total of $42 million 

experiences. As some of the customers have said:

(including the conversion of a pre-IPO round). 

Redbubble is well positioned for continued strong growth. It 
has the capabilities, resources and balance sheet to pursue 

the opportunity before it. Future growth is not limited by the 

Australian domestic market as over 90% of the Company’s 

revenue is from offshore. 

The Company participates in large consumer categories, 

online apparel, accessories and homewares, where the 

ability to grow is limited only by effective execution 

capabilities. Further the Company can grow in a highly 

scaleable way given its strong cash flow cycle and low 

customer acquisition costs.

During FY2016 Redbubble’s full year revenue was $114.6M 

(up 61.2% on FY2015) with a Gross Profit of $39.0M (up 

• 

“Redbubble is overflowing with wonderful and 

creative designs that offer so much for reasonable 
prices. I am a very happy repeat customer who is 

looking forward to my next purchase.”      Nichole via 

Delighted

• 

“I love how Redbubble provides independent artists 

with a platform for selling their work. The customer 

service, quality, and range of pieces is amazing!”  

Coppelia via Delighted

• 

“It was just an awesome experience. The products are 

beyond unique, you can’t find certain t-shirts, throw 

pillow cases, or iPad cases anywhere else. And the 

quality of the t-shirts is great. Very much worth the 

money.”  David via Delighted

61.8% on FY2015) and an EBITDA loss of $8.7M. The EBITDA 

Or in the words of some of the artists:

loss was $1.5M better than forecast at the time of the 

IPO. These results show that the business is scaling well.   

Revenue growth is ahead of operating expenditure growth, 

margins are stable and customer acquisition costs are low. 

The success in the business during FY 2016 reflects over 

9 years of work that has gone into building a dynamic 

marketplace that matches artists with consumers who 

love their work. We are committed to building a company 

of enduring value, focused on our mission of  “creating 

the world’s largest marketplace for independent artists, 

bringing more creativity into the world.”

• 

“I sell my artwork on a lot of different sites, but my 

success on Redbubble is leaps and bounds ahead 

of any of the other websites. It’s crazy - because 

Redbubble is the only one that lets me set my royalty. 

Thank you for being the BEST at what you do.” Kelly, 

USA.

• 

“I’ve tried most of the others but have found 

Redbubble to be far superior as it is incredibly easy 

to upload, the community is much more open and 

friendly and I’ve earned much more money through it 

than any other site.”  Tom, Australia

• 

“One of the nicest things I’ve found about Redbubble 

One measure of the Company’s success in pursuing the 

is the fact that you actually seem to care about artists 

mission is that during FY2016 artists earned $20.7 million 

and the people behind the work.” Michaela, Canada

through the marketplace (up 56.8% on FY2015), taking 

their total earnings since the launch of Redbubble in 

2007 to $53.3m.

6

RedbubbleCEO’s Review (continued)

FY2016 Summary

FY2016 Operational Review

The core of the Company’s strategy is building on the 

distinctive value created in the Redbubble marketplace.  

In summary, this involves enhancing the marketplace 

dynamics by attracting more artists, content and 

customers in a virtuous cycle. In FY2016 the strategy has 

been successful in delivering top-line Gross Transaction 

Value (GTV)  growth of 61.7% to $142.9 million, revenue 

growth of 61.2% to $114.6 million and gross profit growth 

of 61.8% to $39.0 million.

The growth in the business builds on nine years of strong, 

organic growth. Over the past 3 years the compound 

annual growth rate in GTV was 62% per year.  

27%

65%

7%

Americas

Europe

Oceania

1%

Rest of World

New Products
Over the year Redbubble increased the range of physical 

Gross Transaction Value by Financial Year, $Millions

products, with a particular focus on women’s apparel.  

Redbubble introduced advanced technology that involves 

$142.9

printing on the material before laser cutting and sewing.

$88.4

$59.3

$33.7

$15.7

$3.6

$4.2

$6.0

$1.2

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016

Growth in financial outcomes have been supported by 

growth in the key operating metrics:

Overall, twelve new products were added:

• Journals

• Women’s Fitted Scoop Neck Tee

• Women’s V-neck Tee

• Women’s Relaxed Fit Tee

• Laptop Sleeve

• Graphic Tee

• Women’s A-Line Dress

• Men’s Tri-blend Tee

• Women’s Chiffon Top

• Women’s Contrast Tank

• Men’s Heavy Tee

• iPhone Wallet

•   Visits to the site – Up 43% to 147.8 million for the year

Three products were discontinued during the year.

•   Conversion of those visits to purchase –  

Up 7% to 1.87% of visits

•   Average Order Value (AOV) – Up 6% to $52.60

Artists 

The number of selling artists grew in line with GTV 

growth, with 154,000 artists making sales during the year 

(a growth of 62%). At year end there were 438,000 artists 

The geographic split of sales (as shown below) remained 

and 10.2 million works in the Redbubble marketplace. 

essentially unchanged from last year, reflecting the 

During FY2016 the artists earned a total of $20.7 million.

strong, balanced growth across all regions.

1   GTV (Gross Transaction Value) = Total receipts from customers less fraud, 

refunds and chargebacks

Mobile

Reflecting general trends in internet user behaviour, 

over 50% of traffic to the Redbubble marketplace now 

comes from mobile devices. Significant work has gone 

into improving the functionality and performance of 

6

7

Annual Report 2016 
CEO’s Review (continued)

the mobile website and growth in mobile visits has been 

Supply chain enhancements

the primary driver of overall growth in visits. Mobile 

In the first half of FY2017 Redbubble will focus on 

visits tend to convert to sales at a lower rate than those 

delivering greater direct-to-garment print capacity in core 

from desktop. Despite this, improvements in the site 

markets (specifically West Coast of the USA and Canada) 

experience overall, and particularly in mobile, generated 

for peak Christmas demand as well as more home-wares 

increased overall conversion rates.

capability including bringing on new fulfillers. The second 

Fulfilment 

half will likely bring additional fulfillers including for wall 

art and associated print products and home-wares in 

An expanded and more localised third party fulfilment 

Europe.

network has significantly improved the customer 

experience by enabling shorter delivery times. One new 

Artist community

fulfiller and eight new production locations were added to 

Redbubble’s main focus this year will be on enhancing 

the network during the year. The average delivery time fell 

the ability of artists to drive traffic from social networks 

from 5.1 business days to 4.2 business days (June 2015 vs 

by improving the set of tools available to them to easily 

June 2016). Customer satisfaction, as measured by Net 

share new works, promotions and special activities on the 

Promoter Score, increased from 59 to 63 (June 2015 vs 

Redbubble platform. Work will also continue on piracy 

June 2016).

New Markets 

protection for artists and further automation of artist 

authentication.

Considerable investment was made into developing the 

New markets

technology and capabilities to launch native language 

Redbubble’s new markets team will be concentrating on 

websites in order to increase penetration into non-English 

bedding down the three new sites (German, French and 

speaking markets. A German language site was launched 

Spanish) and driving deeper penetration into these new 

in March, a French language site launched in June and a 

markets.

Spanish language site launched in August.

FY2017 Outlook

Change in Key Management 
Personnel (KMP) 

In FY2017, Redbubble will continue to pursue a strategy 

During FY2016 

of enhancing the marketplace dynamics, focusing in 

particular on improving the on-site user experience, 

launching new physical products, increasing delivery 

speeds, growing artist earnings and strengthening 

penetration into the western European markets.

•  Vanessa Freeman was appointed as Chief People and 

Culture Officer with effect from 25 August 2015.

•  Chris Nunn was appointed as the Chief Financial 

Officer with effect from 1 November 2015 (following 

his time as a Director and Chair of Redbubble’s Audit 

On-site user experience

& Risk Committee).

Redbubble will continue to focus on the mobile experience. 

•  Victor Kovalev was appointed as the Chief Technology 

There will be renewed attention on site speed as the 

Officer with effect from 14 December 2015.

total content library expands and it becomes increasingly 

important to serve customers images quickly and 

Additional Information

seamlessly. Personalisation will be a new theme, enabling 

Additional background on Redbubble, the core drivers 

Redbubble to learn about users (and groups of users) and 

and metrics for the business and strategy is covered in 

to serve more relevant content to every unique visitor to 

the Management Presentation delivered on the release 

the site. A prototype native iOS application, with different 

of the FY2016 Full Year Results. These may be found at: 

capabilities than the core experience, will also be trialled.

shareholders.redbubble.com.

New products

A strong flow of new product is in the pipeline for FY2017, with 

a focus on homewares and art categories for the first half of 

the year. At this stage, it is anticipated the second half focus will 

be line extensions to the existing apparel categories, offering 

customers greater choice and better value.

Martin Hosking

Chief Executive Officer

19 September 2016

8

RedbubbleDirectors’ Report

8

9

Directors’ Report

Your Directors present their report on the consolidated 

consumers. The products are produced and shipped by 

entity, consisting of Redbubble Limited and the entities it 

third party service providers (i.e., product manufacturers, 

controlled during the year ended 30 June 2016 (referred 

printers and shipping companies) referred to as fulfillers.

to hereafter as Redbubble).

No significant change in the nature of these activities 

Directors

occurred during the year.

Dividends

The following persons were directors of the Redbubble 

during the 2016 financial year (FY2016):

No dividends were paid or declared since the start of 

FY2016. 

Mr Richard Cawsey

Chair, Non-executive 

Director

Review of operations

Mr Martin Hosking

Managing Director and 

Chief Executive Officer 

(CEO)

Ms Stephanie Tilenius

Non-executive Director

Through FY2016 Redbubble focused on delivering growth 

by continuing to enhance the marketplace dynamics: 

attracting more artists, content and customers in a 

virtuous cycle. The strategy has been successful in 

delivering top-line Gross Transaction Value (GTV) growth 

of 61.7% to $142.9 million, revenue growth of 61.2% to 

$114.6 million and gross profit growth of 61.8% to $39.0 

Ms Teresa Engelhard

Non-executive Director

million.

Mr Greg Lockwood

Non-executive Director 

Mr Grant Murdoch

Non-executive Director 

(appointed 1 January 

2016)

Mr Chris Nunn

Non-executive Director 

(resigned 28 October 

2015 to take up role 

as Chief Financial 

Officer commencing 1 

November 2015)

Principal activities

Growth in financial outcomes has been supported by 

growth in the key operating metrics:

•  Visits to the site – Up 43% to 147.8 million for the year

•  Conversion of those visits to purchase – Up 7% to 

1.87% of visits

•  Average Order Value (AOV) – Up 6% to $52.60

Reflecting general trends in user behavior, over 50% 

of traffic to the Redbubble marketplace now comes 

from mobile devices. Significant activity has gone into 

improving the functionality and performance of the 

mobile website and growth in mobile visits has been the 

primary driver of overall growth in visits. Mobile visits 

tend to convert to sales at a significantly lower rate 

than those from desktop. Despite this, improvements in 

the site experience overall, and particularly in mobile, 

resulted in the increase overall conversion rates.

Redbubble, through its website at Redbubble.com and 

Over the year Redbubble increased the range of physical 

three foreign language sites, is an online marketplace that 

products, with a particular focus on women’s apparel, 

facilitates the sale and purchase of art and designs on a 

including using advanced technology printing of the 

range of products between independent creatives and 

material before laser cutting it and sewing it. 

10

11

RedbubbleOverall, twelve new products were added: 

circumstances arising since the end of the 2016 financial 

• 

Journals

•  Women’s Fitted Scoop Neck Tee

•  Women’s V-neck Tee

•  Women’s Relaxed Fit Tee

• 

Laptop Sleeve

•  Graphic Tee

•  Women’s A-Line Dress

•  Men’s Tri-blend Tee

•  Women’s Chiffon Top

•  Women’s Contrast Tank

•  Men’s Heavy Tee

• 

iPhone Wallet

Three products were discontinued during the year.

year that has significantly affected, or may significantly 

affect:

•  Redbubble’s operations in future financial years;

• 

the results of those operations in future financial 
years; or

•  Redbubble’s state of affairs in future financial years.

Strategy and likely developments in operations

In FY2017, Redbubble will continue to pursue a strategy 

of enhancing the marketplace dynamics, focusing in 

particular on improving the on-site user experience, 

launching new physical products, increasing delivery 

speeds, growing artist earnings and strengthening 

penetration into the German, French and Spanish 

language markets.

An expanded and more localised third party fulfillment 

network has significantly improved the customer 

On-site user experience: There will be a continuing 

experience by enabling shorter delivery times. One new 

focus on the mobile experience. Site speed will 

fulfiller and eight new production locations were added 

receive renewed attention as the total content library 

to the network during the year. The average delivery time 

expands and it becomes increasingly important to serve 

fell from 5.1 business days in June 2015 to 4.2 business 

customers images quickly and seamlessly. Personalisation 

days in June 2016. Customer satisfaction as measured by 

will be a new theme enabling Redbubble to learn about 

Net Promoter Score increased from 59 in June 2015 to 

63 in June 2016.

users (and groups of users) and to serve more relevant 

content to every unique visitor to the site. A prototype 

native iOS application, with different capabilities than the 

The number of selling artists grew in line with GTV 

core experience, will also be trialed.

growth with 154,000 artists making sales during the year 

(a growth of 62%). At year end there were 438,000 artists 

New products: A strong flow of new product is in the 

and 10.2 million works in the Redbubble marketplace.

pipeline for FY2017 with a focus on homewares and art 

categories for the first half of the year. At this stage, it is 

Considerable investment was made into developing the 

anticipated the second half focus will be line extensions 

technology and capabilities to launch native language 

to the existing apparel categories, offering customers 

websites in order to increase penetration into non-

greater choice and better value. 

English markets. A German language site was launched 

in March and a French language site was launched in 

Supply chain enhancements: In the first half of FY2017 

June (ahead of plan). A Spanish language site is now in 

there will be a focus on delivering greater direct-to-

final testing and will be launched in full in the September 

garment print capacity in core markets (specifically 

quarter of FY2017.

Significant changes in the state of affairs

West Coast of the USA and Canada) for peak Christmas 

demand as well as more homewares capability including 

bringing on new fulfillers. The second half will likely bring 

additional fulfillers including for wall art and associated 

print products and homewares in Europe.

Redbubble launched its initial public offering (IPO) and 

listed on the Australian Securities Exchange (ASX) on 

Artist community: The main focus this year will be 

16 May 2016. Apart from the IPO and ASX listing, in the 

on enhancing the ability of artists to drive traffic from 

Directors’ opinion there have been no significant changes 

social networks by improving the set of tools available 

in the state of affairs of Redbubble during the year. 

Significant events after end of 2016 financial year 

to them to easily share new works, promotions and 

special activities on the Redbubble platform. Work will 

also continue on piracy protection for artists and further 

In the Directors’ opinion there have been no matters or 

automation of artist authentication.

10

11

Annual Report 2016New markets: After full roll-out of the Spanish site early 

Information on directors 

in FY2017, the new markets team will be concentrating on 

bedding down the three new sites (German, French and 

Mr Richard Cawsey

Spanish) and driving deeper penetration into these new 

Non-executive Director and Chair of the Board

markets.

Chair of Nomination Committee

Member of Audit and Risk Committee

Change in Key Management Personnel (KMP) during 

Richard Cawsey has a 27-year track record of building 

FY2016 and since the end of that financial year

high-performing organisations in Australia, Europe, North

•  Vanessa Freeman was appointed as Chief People and 

Culture Officer with effect from 25 August 2015.

•  Chris Nunn was appointed as the Chief Financial 

Officer with effect from 1 November 2015 (following 

his resignation as a Director and Chair of Redbubble’s 

Audit & Risk Committee).

America and Asia. in addition to chairing Redbubble, he is 

the executive chair of Denali Venture Partners, a team of

advisers and execution partners that help fast growing 

companies realise their potential. Richard has held a 

number of board and senior executive roles for ASX listed 

companies including OAMPS Ltd (as a non-executive 

director), Centrepoint Alliance Ltd (as the managing 

director and CEO), Advance Property Management Ltd 

•  Victor Kovalev was appointed as the Chief Technology 

(as chair) and Wealthpoint ltd (as chair). As the managing 

Officer with effect from 14 December 2015.  

Governance and risk

director and CEO of Centrepoint Alliance ltd, Richard 
drove the cultural and organisational transformation 

required to survive as a listed finance company during the 

global financial crisis. At St. George Bank (then Australia’s 

5th largest), as group executive investment services, 

Redbubble is committed to strong and effective 

Richard created a new division and played a significant 

governance frameworks. Redbubble’s corporate 

role in the bank’s restructure and increased profit and 

governance policies are described in the Redbubble 

growth by over 25%. In Asia for Morgan Stanley, as a 

Corporate Governance Statement - available in the 

managing director, Richard had success in both starting 

Corporate Governance section of Redbubble’s Investor 

and growing a number of businesses. Richard has a 

Centre: shareholders.redbubble.com

Bachelor of Commerce (Hons) degree from Australian 

National University and is a graduate of the Australian 

The Company is committed to managing its risks in 

Institute of Company Directors.

an integrated, systematic and practical manner. The 

overall objective of risk management is to assist the 

Company to achieve its objectives by appropriately 

Mr Martin Hosking

considering both threats and opportunities, and making 

CEO and Managing Director

informed decisions. The Audit and Risk Committee 

Member of Nomination Committee

oversees the process for identification and management 

of risk in the Company, as described in the Redbubble 

Martin Hosking has spent 20 years scaling Australian 

Corporate Governance Statement.  The Company 

technology companies. He is a co-founder of Redbubble 

Secretaries are responsible for providing oversight of 

and became the CEO and Managing Director in July 

the risk management framework and assurance on the 

2010. Previously, Martin was the chair of Aconex, a SaaS 

management of significant risks to the CEO and the 

provider to construction firms, and Southern Innovation, 

Board. 

a digital pulse processing solution. He was instrumental in 

the development and subsequent listing on the NASDAQ 

The Company’s risk management framework, 

of search company, LookSmart. Martin started his career 

responsibilities and accountabilities are aligned with 

as a diplomat with the Australian Department of Foreign 

the Company’s business model. A statement of the 

Affairs and Trade before joining McKinsey & Company, 

Company’s risk management policy is provided in the 

serving clients focusing on emerging technologies. Martin 

Redbubble Corporate Governance Statement. The key 

has a Bachelor of Arts (Hons – First class) degree from 

organisational controls within the risk management 

the University of Melbourne and an MBA (with distinction) 

framework help to shape the strategies, capabilities 

from Melbourne Business School, where he has also 

and culture of the organisation, identify and address 

lectured. Martin is a graduate of the Australian Institute of 

vulnerabilities, strengthen the system of internal controls 

Company Directors.

and build a more resilient organisation. The Company 

also has a risk register with risk profiles populated across 

various functions within the organisation.

12

Redbubble 
Ms Teresa Engelhard

Independent Non-executive Director

Chair of Remuneration Committee

Mr Greg Lockwood

Independent Non-executive Director

Member of Audit and Risk Committee

Teresa Engelhard is a Silicon Valley transplant with 20 

Greg Lockwood was appointed as a Non-executive 

years of experience working with growth technology

Director with effect from June 2015. Greg is a partner 

companies as a director, executive and venture capitalist. 

of Piton Capital, which is a shareholder in Redbubble. 

Teresa has served on over 10 boards and in addition to

In 1999, Greg founded UBS Capital’s early stage 

being a Non-executive director of Redbubble, is currently 

venture investing activities in Europe. Subsequently, he 

a non-executive director of Planet Innovation, Ltd. and

co-founded Piton Capital, the London-based venture 

StartupAUS. Teresa also serves on the Entrepreneurs’ 

capital fund specialising in marketplaces and business 

Programme Committee for the Australian Government, a

models with network effects. Prior to his venture 

sub-committee of the Innovation Australia Board. Teresa 

capital activities, Greg worked in telecommunications 

transitioned to a non-executive director path following 

corporate finance with UBS in London and Zurich and 

six years as a managing partner with Jolimont Capital in 

held operating roles in classified media publishing in 

Melbourne, where she was responsible for the investment 

Toronto. Greg has an Honours Business degree from 

in Next Window, which received an Australian Private 

the University of Western Ontario, and a Master’s degree 

Equity & Venture Capital Association Limited chairman’s 

in management from the Kellogg Graduate School of 

award in 2010 for outstanding exit performance. Prior to 
moving to Australia, Teresa worked as a c-level executive 

at both private and public IT companies and as a venture 

Management.

capitalist with Mohr Davidow Ventures in California. 

Mr Grant Murdoch

Teresa spent the early years of her career at McKinsey & 

Independent Non-executive Director

Company in Los Angeles. She has a Bachelor of Science 

Chair of Audit and Risk Committee

(Hons) degree from the California Institute of Technology 

Member of Remuneration Committee

and an MBA from Stanford University. Teresa is a graduate 

of the Australian Institute of Company Directors.

Grant Murdoch joined the Board as an independent 

Ms Stephanie Tilenius

Independent Non-executive Director

Member of Remuneration Committee

Member of Nomination Committee

Non-executive Director and Chair of the Audit and Risk

Committee in January 2016. Grant has subsequently 

joined the Remuneration Committee. Grant has more 

than 37 years’ chartered accounting experience. From 

2004 to 2011, Grant led the corporate finance team 

for Ernst & Young Queensland and was an audit and 

corporate finance partner with Deloitte from 1980 to 

Stephanie Tilenius has been an executive-in-residence at 

2000. Grant has extensive experience in providing advice 

Kleiner Perkins Caufield & Byers, a venture capital firm,

in relation to mergers, acquisitions, takeovers, corporate 

since June 2012, primarily focusing on companies within 

restructures, share issues, pre-acquisition pricing due 

its digital growth fund. From February 2010 until June 

diligence advice, expert reports for capital raisings and 

2012, Stephanie was a vice president of global commerce 

initial public offerings. Grant is currently a director and 

and payments at Google, Inc., where she oversaw digital

the chair of the audit committees for each of ALS limited 

commerce, product search and payments. Prior to joining 

(formerly Campbell Brothers), QIC limited and OFX 

Google, Stephanie was at eBay, Inc. from March 2001 

limited (previously Ozforex Limited). He is a senator of 

until October 2009, where she progressed to senior vice 

the University of Queensland (as well as chair of the risk 

president of eBay.com global products. Stephanie was 

committee and a member of the finance committee), 

also a co-founder of PlanetRx.com and has worked at 

an adjunct professor at the University of Queensland 

other technology and business enterprises. Stephanie 

Business School and a director of UQ Holdings Limited. 

has served as a director of Coach, a NYSE-listed luxury 
accessories brand, since August 2012, and as a director 

Grant has a Master’s degree in Commerce (Honours) 

from the University of Canterbury, New Zealand, is a 

of Seagate Technology since October 2014. She is also 

graduate of the Kellogg Advanced Executive Program 

on the board of Tradesy, and is the chair of the advisory 

and the Advanced Leadership Program at North Western 

board of the Harvard Business School California Research 

University and a fellow of the Institute of Chartered 

Center. Stephanie holds a Bachelor of Arts degree and a 

Accountants in Australia (as well as past chair at the 

Master’s degree in International Finance from Brandeis 

Queensland committee and a member of the national 

University, Massachusetts, and an MBA from Harvard 

professional standards committee) and of the Australian 

University, Massachusetts.

Institute of Company Directors and is a member of the 

AICD Queensland State Council.

13

12

Annual Report 2016 
 
Company Secretaries

Redbubble’s Company Secretaries are Ms Corina Davis 

(located in the United States) and Mr Paul Gordon 

(located in Australia).

Ms Corina Davis

Mr Paul Gordon

General Counsel and Company Secretary (US)

Regional Counsel and Company Secretary (Australia)

Corina Davis joined Redbubble in 2012 and oversees the 

Paul Gordon joined Redbubble in early 2015. Paul has 

company’s legal function. Corina has a wide range of

broad corporate and commercial legal experience, 

cross-functional experience with particular expertise 

gained in-house and in top-tier law firms in Australia, 

in copyright and trademark law, litigation, compliance 

the UK and New Zealand. Before joining Redbubble, 

and risk management. Before joining Redbubble, 

Paul was the General Counsel at ASX-listed REA Group 

Corina practiced law in Los Angeles and New York City 

Ltd, operator of realestate.com.au. Before that Paul was 

at Milstein Adelman, McCurdy & Fuller and Mendes & 

a Senior Corporate Associate at Nabarro in the UK and 

Mount. Corina is an active member of the Women’s 

also practiced at Hogan Lovells (UK) and Chapman Tripp 

General Counsel Network and

(NZ). Paul holds a Bachelor of Laws (Honours), Masters 

the San Francisco General Counsel Group. Corina holds a 

of Commerce from the University of Canterbury, New 

Bachelor of Arts degree from the University of Michigan,
Ann Arbor and a Juris Doctor degree from the University 

Zealand, and is currently completing a Diploma in Applied 
Corporate Governance. 

of San Diego School of Law, California.

Meetings of directors
Meetings of directors

Meetings of directors

Richard Cawsey

Richard Cawsey
Martin Hosking

Martin Hosking
Teresa Engelhard

Teresa Engelhard
Greg Lockwood

Greg Lockwood
Stephanie Tilenius

Stephanie Tilenius
Grant Murdoch (1)
Grant Murdoch (1)
Chris Nunn (2)
Chris Nunn (2)

Board

Board

Held 
whilst in office
Held 
whilst in office
15

Attended 
whilst in office
Attended 
whilst in office
15

Audit and Risk Management 
Committee
Audit and Risk Management 
Committee

Held 
whilst in office
Held 
whilst in office

6

Attended 
whilst in office
Attended 
whilst in office
6

Remuneration Committee

Nomination Committee

Remuneration Committee

Nomination Committee

Held 
whilst in office
Held 
whilst in office

-

Attended 
whilst in office
Attended 
whilst in office
-

Held 
whilst in office
Held 
whilst in office

1

Attended 
whilst in office
Attended 
whilst in office
1

15
15

15
15

15
15

15
15

15
10

10
4

4

15
15

15
15

15
15

15
11

11
9

9
4

4

6
-

-
-

-
6

6
-

-
3

3
3

3

6
-

-
-

-
6

6
-

-
3

3
3

3

-
-

-
4

4
-

-
4

4
1

1
3

3

-
-

-
4

4
-

-
2

2
1

1
3

3

1
1

1
-

-
-

-
1

1
-

-
-

-

1
1

1
-

-
-

-
1

1
-

-
-

-

(1) Grant Murdoch joined the Audit and Risk Committee as Chair on 1 January 2016
(2) Chris Nunn resigned from the Board abd as Audit and Risk Committee Chair on 28 October 2015 (before commencing as CFO on 1 November 2015).

14

Redbubble 
Retirement, election, continuation in office of directors

Customer Support and Business Intelligence. Originally 

trained as a chemical engineer, Rob completed his MBA 

Under Redbubble’s constitution, directors cannot serve 

at the Melbourne Business School and has held various 

beyond three years or the third Annual General Meeting 

senior roles in the fuel cell and e-commerce industries in 

(AGM) after their appointment, whichever is longer, 

North America and Australia.

without submitting for re-election by the Company. 

A retiring Director is eligible for re-election without 

Ms Corina Davis, General Counsel and Company 

needing to give any prior notice of an intention to submit 

Secretary

for re-election and holds office as a Director (subject to 

Corina Davis joined Redbubble in 2012 and oversees 

re-election) until the end of the general meeting at which 

the Company’s legal function. Corina has a wide range 

the Director retires.

of cross-functional experience with particular expertise 

in copyright and trademark law, litigation, compliance 

and risk management. Before joining Redbubble, 

The Redbubble Senior Leadership Team

Corina practiced law in Los Angeles and New York City 

Mr Martin Hosking, Chief Executive Officer

Mount. Corina is an active member of the Women’s 

at Milstein Adelman, McCurdy & Fuller and Mendes & 

See above.

General Counsel Network and the San Francisco General 

Counsel Group. Corina holds a Bachelor of Arts degree 

Mr Barry Newstead, Chief Operating Officer
Barry Newstead joined Redbubble in 2013 and has 

from the University of Michigan, Ann Arbor and a Juris 
Doctor degree from the University of San Diego School 

executive responsibility for Redbubble’s web product, 

of Law, California.

technology, physical product development, new markets 

and strategy teams. Barry has held internet focused 

Ms Vanessa Freeman, Chief People and Culture Officer

executive roles at the Wikimedia Foundation (which 

Vanessa Freeman joined Redbubble as Chief People and 

runs Wikipedia) and Australia Post. Earlier he was a 

Culture Officer in August 2015. Vanessa previously held 

strategy consultant with the Boston Consulting Group 

senior human resources and strategy roles at Pacific 

and the Bridgespan Group. He has worked extensively 

Brands. Vanessa began her career with the New Zealand 

in North America, Asia, Europe and Australia.  Barry has 

Trade Development Board in New York before joining 

a Bachelor’s degree from Ivey Business School, Canada, 

McKinsey & Company, London, where she focused 

and a Master’s degree in Public Policy from Harvard 

on corporate strategy, post-merger management and 

University, USA. Barry is a graduate of the Australian 

operational transformation. Vanessa has Bachelor of 

Institute of Company Directors. 

Arts and Bachelor of Commerce degrees from Auckland 

University and an MBA from Stanford University, 

Mr Chris Nunn, Chief Financial Officer

California.

Before Chris Nunn’s appointment as Chief Financial 

Officer (CFO) in November 2015, Chris served as a 

Mr Victor Kovalev, Chief Technology Officer

Non-executive Director and Chair of the Audit and Risk 

Victor Kovalev joined Redbubble in December 2015 as 

Committee of Redbubble from April 2015. Chris has more 

Chief Technology Officer. Previously, he led Indiegogo’s 

than 28 years of experience in the financial services and 

technical team as vice president of engineering. Prior 

property funds management industries, and has spent 

to that, Victor held technical leadership roles at Yelp (as 

most of the past 21 years as the senior finance executive 

head of mobile, business owner portal, Yelp platform for 

working with and reporting to the boards of ASX listed 

fulfiller transactions and partner APIs) and also VMware – 

companies and property trusts. Chris is a Chartered 

having gone through both of their initial public offerings. 

Accountant, a Graduate of the Australian Institute of 

His professional expertise is in building driven cultures 

Company Directors and has a Bachelor of Science 

to foster radical innovation through rapid scaling. Victor 

(Economics) degree from Loughborough University, 

holds Bachelor of Science in Computer Engineering and 

United Kingdom.

Master of Science in Computer Science degrees from 

Georgia Institute of Technology and is a partner at a 

California-based non-profit artist accelerator, Zoo Labs.

Mr Robert Baumert, Chief Fulfilment and Analytics 

Officer

Rob Baumert joined Redbubble in April 2010 as head 

of operations and finance. In August 2011, he moved 

to San Francisco to establish Redbubble’s United States 

operations, and has recently returned to Melbourne to 

continue in his role as head of Supply Chain, Logistics, 

14

15

Annual Report 2016 
 
Details of share options and performance rights

The table that follows shows: 

(i)  the total number of unissued ordinary shares under options, performance rights and warrants, as at the date of this 

Report and as at 30 June 2016 (including Directors, Executives and staff); 

(ii)  details of options and performance rights granted to Directors during or since the end of the 2016 financial year 

and total options and performance rights of these individuals at the date of this Report; and

(iii)  options exercised (and ordinary shares issued) as a result of exercise of options.

Details of share options and performance rights
Unissued ordinary shares under

Options

Performance rights

Warrants over ordinary shares

Total unissued ordinary shares

Granted

Options

Performance rights

Total granted

Exercised

Options

Performance rights

Total exercised

As at the date of Directors' Report

As at 30 June 2016

                                                                      19,949,086 

                                                                      19,821,755 

                                                                         5,780,244 

                                                                         5,825,204 

                                                                            654,560 

                                                                            654,560 

                                                                      26,383,890 

                                                                      26,301,519 

As at the date of Directors' Report

As at 30 June 2016

                                                                         9,606,260 

                                                                         9,256,260 

                                                                               60,000 

                                                                               60,000 

                                                                         9,666,260 

                                                                         9,316,260 

As at the date of Directors' Report

As at 30 June 2016

                                                                         3,764,025 

                                                                         3,710,273 

                                                                            610,700 

                                                                            565,740 

                                                                         4,374,725 

                                                                         4,276,013 

Holders of options, performance rights or warrants do not, by virtue of their holdings, have any pre-emptive right to 

participate in any share issue of the Company or any related body corporate.

Indemnification and Insurance of officers

it is not practicable to state the timing of any payment 

that may arise from an adverse finding. The Company 

Redbubble has entered into Deeds of Indemnity with 

considers that it is only possible but not probable that 

all Redbubble Limited directors in accordance with 

any of the actions will succeed. The Company does not 

the Redbubble constitution. During the 2016 financial 

consider that any of the current actions are likely to have 

year, Redbubble paid a premium to insure the directors, 

a material adverse effect on the business or financial 

officers and managers of Redbubble and its controlled 

position of the Company.

entities. The insurance contract requires that the amount 

of the premium paid is confidential.

The Company is not aware of any other current or 

Proceedings against the Company

governmental prosecutions in which the Company or 

other members of the Redbubble Group are directly or 

As at the date of this Report, there are current lawsuits 

indirectly concerned.

threatened civil litigation proceedings, arbitration 

proceedings, administration appeals, or criminal or 

filed against members of the Redbubble Group that 

relate to alleged intellectual property infringement and/

or breach of consumer laws. It is not possible for the 

Company to provide any reliable assessment of the likely 

quantum of damages that may become payable upon 

an adverse finding under any of the actions. No trial 

dates have been set for any of the actions and therefore 

16

Redbubble 
 
CEO and CFO declaration 

Auditor

The CEO and CFO have provided a written statement 

EY Australia was appointed as Redbubble’s Auditor on 25 

to the Board in accordance with Section 295A of the 

November 2014 and continues in office in accordance 

Corporations Act. With regard to the financial records 

with section 327 of the Corporations Act 2001.

and systems of risk management and internal compliance 

in this written statement, the Board received assurance 

To the extent permitted by law, the Company has agreed 

from the CEO and CFO that the declaration was founded 

to indemnify EY Australia, as part of the terms of its audit 

on a sound system of risk management and internal 

engagement agreement against claims by third parties 

control, and that the system was operating effectively in 

arising from the audit (for an unspecified amount). No 

all material aspects in relation to the reporting of financial 

payment has been made to indemnify EY during or since 

risks.

the end of the 2016 financial year.

Remuneration Report 

Non-audit services 

The Remuneration Report is set out on pages 14 to 34 

During the year EY performed other services in addition 

and forms part of the Directors’ Report for the financial 

to its audit responsibilities. The Directors are satisfied 

year ended 30 June 2016.

Rounding of Amounts

that the provision of non-audit services by EY during 
the reporting period did not compromise the auditor 

independence requirements set out in the Corporations 

Act. All non-audit services were subject to the Company’s 

External Auditor Policy and do not undermine the general 

The amounts contained in the Financial Report have 

principles relating to auditor independence set out in 

been rounded to the nearest $1,000 (where rounding 

APES 110 Code of Ethics for Professional Accountants as 

is applicable) where noted ($000) under the option 

they did not involve reviewing or auditing the auditor’s 

available to the Company under ASIC Class Order 

own work, acting in a management or decision-making 

2016/191. The Company is an entity to which the Class 

capacity for the Company, or jointly sharing risks and 

Order applies.

rewards. 

Details of the amounts paid to the auditor of the 

Company and its related practices for non-audit services 

provided throughout the FY2016 and FY2015 financial 

years are as set out below. 

2016
$

2015
$

                      680,000 

                                  -   

                      231,509 

                        67,739 

                        32,510 

                        34,819 

                      944,019 

                      102,558 

Non-audit services

Initial public offering

Taxation services

Other services

Total

Auditor’s Independence Declaration 

A copy of the Auditor’s Independence Declaration, as required under section 307C of the Corporations Act, is set out 

on page 18. The Auditor’s Independence Declaration forms part of the Directors’ Report.

16

17

Annual Report 2016 
 
Ernst & Young 
8 Exhibition Street  
Melbourne  VIC  3000  Australia 
GPO Box 67 Melbourne  VIC  3001 

Tel: +61 3 9288 8000 
Fax: +61 3 8650 7777 
ey.com/au 

Auditor’s Independence Declaration to the Directors of Redbubble 
Limited  

As lead auditor for the audit of Redbubble Limited for the financial year ended 30 June 2016, I declare to 
the best of my knowledge and belief, there have been: 

a)  no contraventions of the auditor independence requirements of the Corporations Act 2001 in 

relation to the audit; and   

b)  no contraventions of any applicable code of professional conduct in relation to the audit. 

This declaration is in respect of Redbubble Limited during the financial year. 

Ernst & Young 

Kylie Bodenham 
Partner 
25 August 2016 

A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 

18

Redbubble 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration Report

18

1919

Annual Report 2016Remuneration Report 

Letter from Remuneration Committee

Dear Shareholder,

To complement the first public Remuneration Report by Redbubble, this introductory letter provides background on 

Redbubble’s remuneration policies.

Redbubble is pursuing a valuable mission: to create the world’s largest marketplace for independent artists, bringing 

more creativity in the world. This mission is long-term and audacious. The Company is well advanced but building on 

the established position requires continued scalable growth. If the company is successful, significant shareholder value 

will be created and Redbubble will establish itself as an iconic Australian technology company.

Redbubble remuneration policies from the Board and CEO down are aligned to the mission and its long-term nature. 

Given the inevitable uncertainties, we have sought to craft policies that create an alignment of interests with long-term 

share value creation. Specifically, we opt to provide:

•  Base level fixed compensation that is at market for the position

• 

• 

Short-term incentives, for KMP, based on achievement of specific Key Performance Indicators (KPIs)

Long-term incentives, across the organisation, in the form of stock options granted at no less than the share-price 
at time of grant and vesting out over 4 years. 

These practices have served Redbubble well. In the five years prior to its listing, trailing twelve-month GTV, which is a 

sum total of all successful transactions on the platform, including taxes and artist margin, excluding refunds, fraud and 

chargebacks, expressed in Australian dollars, has grown from under $10 million to over $140 million and the share price 

Compound Annual Growth Rate (CAGR) has been 65%. Along the way, competitors, backed by some of Silicon Valley’s 

best venture firms, have been outpaced by Redbubble. Application of these practices has allowed Redbubble to recruit 

and retain a strong board, executive team and exceptional employees. These practices have ensured that all parties are 

aligned on long-term share value price accretion and participate in the value created.

As we look to FY 2017 we are intending on moving further to bolster the focus on long-term shareholder value creation 

by increasing the importance of stock options in all remuneration packages. Such options only becoming valuable with 

share value growth and with Redbubble now publically listed, share value is more apparent and useful in attracting, 

retaining and motivating all parties.

The existing practices reflect the motivations and intentions of the CEO and co-founder, Martin Hosking to create a 

mission driven company of enduring value. His own shareholding in the Company, at ~25% ensures alignment between 

his interests and those of other shareholders. His own compensation is based on the same methodology as used for 

other executives. 

With welcome and appreciation for both new and continuing shareholders,

Your Remuneration Committee,

Teresa Engelhard (Chair), Grant Murdoch (member) and Stephanie Tilenius (member)

20

Redbubble1. Remuneration Report overview

The Directors of Redbubble Limited present the Remuneration Report (the Report) for the Company for the financial 

year ended 30 June 2016. This Report forms part of the Director’s Report and has been audited in accordance with 

section 300A of the Corporations Act 2001.

The report details the remuneration arrangements for KMP. KMP are those persons who, directly or indirectly, have 

authority and responsibility for planning, directing and controlling the major activities of the Company.

The table below outlines the KMP of the Group and their movements during FY2016.

Key Management Personnel

Name

Position

Non-executive directors

Richard Cawsey

Chair, Non-executive director 

Teresa Engelhard

Non-executive director

Greg Lockwood

Non-executive director

Grant Murdoch

Non-executive director (appointed 1 January 2016)

Chris Nunn

Non-executive director (resigned 28 October 2015)

Stephanie Tilenius

Non-executive director

Executive director

Martin Hosking

Managing Director and Chief Executive Officer (CEO)

Other key management personnel

Rob Baumert

Chief Fulfilment and Analytics Officer (CF&AO - effective 1 November 2015, CFO up to 31 
October 2015)

Corina Davis

General Counsel and Company Secretary (US)

Vanessa Freeman

Chief People and Culture Officer (CP&CO - appointed 24 August 2015)

Victor Kovalev

Chief Technology Officer (CTO - appointed 14 December 2015)

Barry Newstead

Chief Operating Officer (COO)

Chris Nunn

Chief Financial Officer (CFO - appointed 1 November 2015)

2. Overview of executive remuneration

2.1 What is Redbubble’s remuneration strategy?

Redbubble’s remuneration strategy is based on three principles:

•  The creation of enduring value

•  Motivating and rewarding an engaged ownership mindset

•  Aligning remuneration to shareholder value growth

Redbubble’s remuneration framework is designed to attract, motivate and retain qualified and experienced leaders; 

to fairly remunerate executives for their contribution to Redbubble; and to reward high performance and shareholder 

value growth.  

Redbubble’s executive remuneration framework has higher at risk and equity components than Australian and global 

peers (discussed below).  Redbubble aims to set annual remuneration (fixed plus Short Term Incentives (STI)) below the 

50th percentile. Total remuneration potential is above the 50th percentile if target share price appreciation over four 

years is realised.

20

21

Annual Report 2016Executive remuneration levels are reviewed annually by the Remuneration Committee with reference to both 

Redbubble’s remuneration strategy, company performance and external benchmarks.  

As a high-growth, online marketplace, Redbubble benchmarks itself against Australian and global peers. For Australian 

based roles, the primary source of remuneration benchmarking is a group of Australian listed companies in the 

technology sector with similar values for market capitalisation, employee headcount and revenue. For the CEO and 

Australian-based KMP remuneration levels for comparable roles in Silicon Valley are also taken into account. For US-

based KMP, the primary source of remuneration benchmarking is a group of US-based private and public companies in 

consumer internet sector also with similar market capitalisation, revenue levels and headcount.

2.2 How does Redbubble’s remuneration strategy take into account shareholders’ interests?

Redbubble remuneration strategy is aligned with long-term shareholder value growth through the use of four-year 

option grants for Long Term Incentives (LTIs) and measurable KPIs which determine STI awards. 

The company-wide KPI goals for the organisation in FY 2016 were GTV and repeat GTV growth as drivers of company 

valuation and Redbubble’s share price.  In addition, effective recruiting and staff satisfaction, measured via participation 
in the Great Place to Work (GPTW) survey, and organisational integration are part of the personal KPIs. The survey is 

conducted annually by The Great Place to Work Institute and is published in BRW magazine. 

2.3 Elements of remuneration

The remuneration of the CEO and KMP are set out in section 6 (Statutory and Share-based reporting).

Redbubble provides an appropriate and competitive mix of remuneration components with an emphasis on value 

derived from share price growth and a long-term focus.

The three components of Redbubble’s remuneration framework post listing are Fixed Remuneration, STIs and LTIs.

Fixed remuneration

The fixed component comprises base salary, allowances and superannuation (or foreign equivalent).  

Fixed remuneration is designed to reward for:

•  The scope of the executive’s role

•  The executive’s skills, experience and qualifications

• 

Individual performance

Total fixed remuneration (TFR) is set to reflect the market for a comparable role. TFR for KMP is generally targeted at or 

below median levels compared to similar roles at comparator companies. 

Short term incentives

STI awards are granted under the Company’s Short Term Incentive Plan (STI Plan). The STI benefit for a participant is 

subject to the achievement of company and personal KPIs.

Where targets are achieved and a participant receives an STI benefit, a portion of the benefit is given in the form of 

cash, with the remainder given in the form of performance rights under the Company’s Employee Equity Plan with a 2 

year deferral.

The Redbubble Board retains discretion in approving STI cash payments and equity.

22

RedbubbleUnder the Company’s STI Plan, executives have the opportunity to earn an annual incentive award which is delivered 

in cash and Performance Rights. The terms of the STI Plan are set out below. It is anticipated that the terms of the 

STI awards will be reviewed and, if considered appropriate, amended on an annual basis. The aim of the STI program 

at Redbubble is to set, focus and align the organisation to actionable and measurable annual targets.  While it is the 

smallest component of remuneration in terms of relative magnitude, the STI targets are key drivers of share price value, 

so an explicit outcome of performance against STI targets is a parallel increase in LTI value.

Annual remuneration (fixed + STI)

Due to higher than typical, albeit at risk, LTI potential, annual remuneration for KMP is generally targeted below median 

levels compared to similar roles at comparator companies.

Who is eligible?

Invitation to participate in the STI Plan is at the discretion of the CEO. Participation is 

limited to executives who can materially impact the financial and operational performance 

of the Company.

A participant must have six or more months’ active employment to be eligible to receive 
an STI benefit in respect of a particular financial year. A participant’s STI benefit will be pro‐
rated where they have not been actively employed (or participating in the STI Plan) for the 

whole of the financial year.

How is 

performance 

measured?

For FY2016, for the CEO, the STI benefit is dependent on the Company achieving specified 

performance targets which apply to the entire STI award.

For participants other than the CEO, an STI award comprises two equal (i.e. 50%) 

components, the first being dependent upon achievement of the Company’s performance 

targets, and the second upon achievement of the participant’s personal performance 

targets (which are tailored to each participant).

A participant will not receive a benefit in respect of either component unless they achieve 

at least a satisfactory review for the purpose of their personal performance targets (see 

further in ‘STI benefits’ below).

How much can 

A target STI award is set for each participant, expressed as a dollar value. A participant’s 

executives earn in 

target STI award is set having regard to the participant’s role and responsibilities.

STI?

The amount of the STI benefit that a participant actually receives is dependent upon the 

extent to which Company and personal performance targets have been achieved.

For FY2016, the CEO’s STI benefit depends on the Company’s performance against the 

GTV and Repeat GTV targets below. The Board has the discretion to adjust the benefit 

depending on the Company’s Gross Profit (GP) and personal measures for the CEO, 

specifically the results of a ‘Great Place to Work’ survey and Completion of the IPO. The 

maximum STI benefit that the CEO may receive for FY2016 is 150% of target STI.

22

23

Annual Report 2016How much can 

For FY2016, for participants other than the CEO:

executives earn in 

- assuming the participant meets their personal targets, their STI benefit for the 

STI? (Continued)

component of STI relating to Company performance will range between 50% (where a 

minimum threshold GTV of $116.0 million is achieved) to 125% (where the target GTV is 

exceeded by at least 30%) of the target for that component; and

- the participant’s STI benefit for the component of their STI award relating to personal 

performance will range between 50% (in the case of a ‘large miss’ of their personal 

targets) to 100% (in the case of achievement of their personal targets) of the target for that 

component.

In each case, the Board has the right to increase or decrease a participant’s STI benefit by 

20% to reflect ‘headwind’ or ‘tailwind’ conditions respectively. The maximum STI benefit a 

participant may receive for FY2016 is 132% of target STI.

How is an STI 

An STI benefit will be delivered partly in cash and partly in the form of $Nil price options 

benefit provided

and Performance Rights granted under one of the Employee Equity Plans.

For FY2016, the CEO will receive 60% of any STI benefit in cash and 40% in the form of 

Performance Rights.

Other participants who joined the Company:

•  prior to the start of FY2016 will receive two thirds of their STI benefits in cash and one 

third in the form of Performance Rights; and

• 

after the start of FY2016 will receive half of their STI benefits in cash and half in the 
form of Performance Rights.

When is it paid?

The STI award is determined after the end of the financial year following a review of 

performance over the year against the STI performance measures by the CEO (and in 

the case of the CEO, by the Board). The Board approves the final STI award based on this 

assessment of performance. 

Deferral terms

In calculating the number of Performance Rights to be granted, the dollar value of the 

relevant component of the STI benefit will be divided by the Volume Weighted Average 

Price (VWAP) over a representative 5-day period. The board retains the right to review the 

VWAP period for extraordinary events that are considered to have distorted the VWAP. 

All Performance Rights will be subject to time based vesting conditions with 50% of 

Performance Rights comprised in a particular award vesting one year after their date of 

allocation and the remaining 50% vesting two years after their date of allocation

What happens if an 

If an executive voluntarily resigns from Redbubble, or has their employment with the 

executive leaves?

Redbubble group terminated for poor performance or misconduct, prior to the relevant 

vesting date, no STI is awarded for that year. Similarly, any unvested deferred STI is forfeited, 

unless otherwise determined by the Board. 

The Board has the discretion to accelerate vesting of Performance Rights and may exert this 

discretion in certain cases (for example due to the death or disablement of a participant or a 

change of control of the Company).

24

RedbubbleLong term incentives

LTIs, in the form of stock options that vest over four years are the remuneration differentiator at Redbubble. All 

executives have received LTI awards in the form of Options or Performance Rights that vest over multiple years.

Redbubble LTI plans have a 4-year vesting schedule and the realisable value of the options is 100% at risk.

All Redbubble executives have received LTI awards, in the form of Options or Performance Rights that vest over 

multiple years. LTI grants are made to executives to align remuneration with the creation of shareholder value over the 

long-term. 

How is it paid?

KMP receive share options or performance rights in accordance with Redbubble’s 

employee equity plan

How much can 

The value KMP will realise from LTI grants will depend on the appreciation of Redbubble’s 

executives earn?

share price over four years. 

How much is at 

Redbubble’s LTIs are 4 year vesting options with the strike price set at the market value 

risk?

at time of issue. If Redbubble’s share price does not increase or if it declines from the 

exercise price  at issuance, the LTI will be worthless, thus it is effectively 100% at risk 

relative to share price performance.

What happens if an 

If an executive resigns or is terminated for cause, any unvested LTI awards are forfeited, 

executive leaves?

unless otherwise determined by the Board.

The treatment of unvested and vested and unexercised awards will be determined by the 

Board with reference to the circumstances of cessation.

2.4 Changes in FY2016

The Board introduced the deferred component of STI in FY2016 to better align the STI plan to shareholder value.  

24

25

Annual Report 20163. Performance and executive remuneration outcomes in FY2016

A key underlying principle of the Group’s executive remuneration framework is that the remuneration levels should be 

linked to Group performance.

The Group’s key financial measures of performance over the last 5 years are summarised in the table below.

Redbubble’s five year performance

Key indicators

Gross Transaction Value (GTV)

Revenue

Revenue as a % of GTV

2016
$'000

2015
$'000

2014
$'000

2013
$'000

2012
$'000

           142,869               88,367               59,321               33,689               15,726 

           114,578               71,070               48,561               27,467               12,455 

80.2%

80.4%

81.9%

81.5%

79.2%

GTV less sales taxes and artists’ margin, adjusted for unearned revenue pending shipment, equals Group's revenue. 
Revenue has consistently been approximately 80% of GTV.

The growth in the Group’s revenue and GTV not its earnings has been the significant driver in the share price 

appreciation.  The Company listed on the ASX on 16 May 2015 so limited trading history exists, however, the Company’s 

offer price of $1.33 at Listing represents a CAGR of 65% in its valuation from $0.11 5 years ago.

3.1 Performance against STI measures

A combination of financial and non-financial measures are used to measure performance for STI awards. Redbubble 

performance against those measures is as follows for FY2016:

Financial measures

Measure

GTV at stable GP

Repeat GTV at stable GP

Non-financial measures

Measure

Percentage of employees who would recommend Redbubble as a Great Place to Work

Target

FY 2016 performance

Assessment

$145.0 million

$142.9 million

Threshold (98.5%)

$55.0 million

$50.7 million

Threshold (92.1%)

Target

80.0%

FY 2016 performance

Assessment

96.0%

Over achieved (120.0%)

In assessing holistically the performance of KMP in FY2016, the Board has used its discretion to award 100% of target 

STI. In making this decision the Board considered: higher than forecasted earnings before interest, tax, depreciation 

and amortisation (EBITDA) and GP, and significantly higher than targeted GPTW survey improvements.  The STI award 

as a percent of maximum potential STI was 67% for the CEO and 76% for other KMP.

26

Redbubble4. How remuneration is governed

4.1 Remuneration Committee role

The Committee is responsible for reviewing and advising the Board on remuneration policies and practices. The 

Committee also reviews and advises the Board on the design and implementation of short and long term incentive 

performance packages, superannuation entitlements, termination entitlements and fringe benefits policies.

The remuneration of Directors, the CEO, KMP, managers and team members is reviewed by the Remuneration 

Committee which then provides recommendations to the Board.

The members of the Committee during FY2016 were: Teresa Engelhard (Committee Chair), Stephanie Tilenius, Grant 

Murdoch (appointed 1 January 2016) and Chris Nunn (ceased 28 October 2015 upon appointment as CFO).

4.2 Use of remuneration advisors

The Committee obtains independent advice from remuneration consultants, Hewitt Associates Pty Ltd on the 
appropriateness of remuneration based trends in the US and Australia.

Both Hewitt Associates Pty Ltd and the Committee are satisfied the advice is free from undue influence from the KMP 

to whom the remuneration recommendations apply.

The Remuneration Committee engaged remuneration advisors to provide remuneration recommendations leading 

up to Redbubble’s IPO. The remuneration advisors provided market remuneration data and recommendations on the 

remuneration mix and quantum for senior executives. 

The remuneration advisor’s recommendations were provided to Redbubble as an input into decision-making only. 

The Remuneration Committee considered the recommendations, along with other factors, in making its remuneration 

decisions.

Hewitt Associates Pty Ltd was paid a fees of $40,000 for the remuneration recommendations. 

4.3 Clawback of remuneration

In the event of serious misconduct or a material misstatement of the Group’s financial statements, the Board has the 

discretion to reduce, cancel or clawback any unvested STI or LTI. 

4.4 Executive employment agreements

CEO and Managing Director

The Company has entered into an employment agreement contract dated 10 August 2006 with Martin Hosking, the 

Company’s CEO and Managing Director, to govern his employment with Redbubble.

The table below summarises the remuneration arrangements of the CEO. 

26

27

Annual Report 2016Summary of CEO Remuneration for FY2016

Remuneration element
Base pay, including 

superannuation (1)

Value
$344,266

Proportion of 
package
46%

Nature of 
remuneration Details
Fixed pay

$262,800 p.a. up to 30 September 2015; $343,000 p.a. 
effective 1 October 2015 and $395,120 p.a. (including 
housing allowance of $52,120 p.a.) effective 1 April 2016

Cash bonus

Benefits

$75,000

$52,864

10%

7%

At risk

Fixed pay

Deferred short term incentive

$6,363

1%

At risk

Performance rights

$164,188

22%

At risk

Share options

$93,330

12%

At risk

Long service leave

$17,588

2%

Fixed pay

Total

$753,599

100%

(1) Includes superannuation on wellness allowance and bonus paid during the year.

60% of target STI award in cash for FY 2016

Benefits received include taxable value of an apartment up 
to 31 March 2016 and wellness allowance
Represents share based payment expense recognised 
during the year for 40% of target STI award for which grant 
would be made in FY 2017

Represents share based payment expense recognised 
during the year over the vesting period, for performance 
rights granted in prior years
Represents share based payment expense recognised 
during the year over the vesting period, for options granted 
in prior year

Represents provision for long service leave made during 
the year

Martin’s contract provides that he will receive an amount of fixed annual remuneration, which amount is subject to 

review by the Company. His fixed annual remuneration is currently $395,120 per annum (inclusive of 9.5% employer 

superannuation contribution). 

The Company has also agreed to provide Martin with discretionary benefits of:

•  Until 31 March 2016, personal accommodation at a leased premises in Melbourne during the working week. From 1 

April 2016 the financial equivalent of this benefit was transferred into salary.

•  A wellness allowance (a benefit that is generally available to all Redbubble employees). In FY2016 this allowance 

was valued at $600.

In FY2016 Martin’s target STI award is $125,000, with a maximum STI benefit of $187,500. Martin will receive 60% of 

any STI benefit in cash and the remainder in Performance Rights. The Performance Rights will be subject to time based 

vesting conditions with 50% of Performance Rights comprised in a particular award vesting one year after their date of 

allocation and the remaining 50% vesting two years after their date of allocation. 

Under the terms of Martin’s employment contract, either party is entitled to terminate Martin’s employment contract by 

giving one month’s written notice. The Company may, at its election, make a payment in lieu of that notice based on 

Martin’s base remuneration package. 

Other senior employment arrangements

All other executives are employed on open ended individual employment contracts that set out their terms of their 

employment. Each agreement varies according to the individual KMP but typically includes:

•  Termination provisions incorporating notice periods and payments of one month

•  Performance and confidentiality obligations on the part of both the employer and employee

•  Eligibility to participate in the Company’s Employee Equity Plan

28

RedbubbleTermination provisions

The Board considers the CEO’s significant shareholding and the unvested options of all KMP to be more effective 

means of retaining critical talent than termination notice periods.

KMP contractual termination provisions are as follows:

CEO notice period (by company or executive)

CFO notice period (by company or executive)

Other executives' notice period (by company or executive)

Resignation

1 month

6 months

1 month (AUS)
None (US)

In the case of termination due to death, disablement, redundancy or notice without cause the Board may in certain 

circumstances use its discretion to approve a payment of up to 6 months’ salary.

5. Overview of non-executive Director (NED) remuneration

Redbubble’s NED policy is designed to attract and retain high calibre directors who can discharge the roles and 

responsibilities required in terms of good governance, strong oversight, independence and strong alignment of 

interests with long-term shareholder value creation. NED remuneration reflect the demands and responsibilities of the 

directors. 

The Remuneration Committee reviews NED remuneration against comparable companies. The Board also considers 

advice from external advisors when undertaking the review process.

NED remuneration reflects the directors’ board and committee activities.

Directors are also to be reimbursed for all reasonable travelling and other expenses properly incurred by them in 

attending Board meetings or any meetings of committees of Directors, in attending any general meetings of the 

Company or otherwise in connection with the business or affairs of the Company. Directors may be paid such 

additional or special remuneration if they, with the approval of the Board, perform any extra services or make special 

exertions for the benefit of the Company.

There are no retirement benefit schemes for Directors, other than statutory superannuation contributions.

Maximum aggregate NED fee pool

The total amount paid to all Directors for their services must not exceed in aggregate in any financial year the amount 

fixed by shareholders in a general meeting. Upon establishment this amount has been fixed by the Board in accordance 

with the Constitution at $1,200,000. Any changes to this amount in future will require approval by shareholders in a 

general meeting in accordance with the ASX Listing Rules.

28

29

Annual Report 2016Redbubble

6. Statutory and share-based reporting 

6.1 Executive KMP remuneration for the year ended 30 June 2016

Executive statutory remuneration for FY2016

Short term benefits

Post-employment 
benefits

Long-term 
benefits

Share-based payments

Total

Percentage of remuneration that consists of:

Non-monetary 

Cash Salary Cash Bonus (1)
$

$

benefits (2)
$

Superannuation
$

Long service 

leave (3)
$

 Share-based 
payments - 
Performance 

 Share-based 
payments - Share 
options 
(Performance 

 Share-based 
payments - Share 
options 

At risk 
Performance 

rights (4)
$

& Time based) (5)
$

(Time based) (4)
$

Deferred STI (6)
$

Fixed (7) At risk STI (8)
$

$

$

Rights At risk LTI (9)
$

$

      307,962               75,000 

                   52,864 

                     36,304 

                 17,588 

                      164,188                           93,330 

                                   -                              6,363 

           753,599 

55%

11%

22%

12%

      305,365               61,794 

                   28,293 

                     18,845 

                           -   

                         19,009                           64,885 

                           3,996 

                           6,749 

           508,936 

      247,816               48,062 

                   26,908 

                     13,378 

                           -   

                         27,351                           51,908 

                                   -                              5,249 

           420,672 

      136,370               31,011 

                         150 

                     12,969 

                       109 

                                   -   

                                   -                            50,324 

                           6,797 

           237,730 

                             -   
      155,769               23,171 
                         600 
      245,857               80,000 
      191,781               33,151 
                             -   
  1,590,920             352,189                   108,815 

                     14,798 
                     30,646 
                     18,219 
                   145,159 

                       116 
                    1,418 
                       135 
                 19,366 

                                   -   
                      126,356 
                                   -   
                      336,904 

                                   -                            97,553 
                      103,248 
                      127,769 
                                   -                            38,957 
                      337,892 

                           4,512 
                           8,737 
                           7,313 
                      294,078                           45,720 

           295,919 
           724,631 
           289,556 
        3,231,043 

69%

68%

63%

58%
38%
73%

13%

13%

16%

9%
12%
14%

4%

7%

0%

0%
17%
0%

14%

12%

21%

33%
33%
13%

Executive director

Martin Hosking

Other key management personnel

Rob Baumert (*)
Corina Davis (*)
Vanessa Freeman (10)
Victor Kovalev (11)
Barry Newstead 
Chris Nunn (12)
Total

(1) Represents cash bonus accrued for the year.

(2) Non-monetary benefits for Martin Hosking include the taxable value of an apartment up to 31 March 2016. All other non-monetary benefits relate to wellness benefits for all the executives and health benefits for the US executives.

(3) Only Australian executives are entitled to long service leave.

(4) Amounts disclosed reflect the value of remuneration consisting of performance rights/options, based on the value of rights/options expensed during the year. The fair value of rights is equivalent to fair value of shares at the grant date and the fair value of options is ascertained using Black-
Scholes model and is amortised over the vesting period.

(5) Amounts disclosed reflect the value of remuneration consisting of options, based on the value of options expensed during the year. The fair value of options is ascertained using Black-Scholes model and is amortised over the vesting period. These options were subject to company 
performance conditions in FY 2015. 

(6) Represents value of deferred STI expensed during the year which would be granted as $Nil price options to Australian executives and performance rights to US executives in FY 2017. The value of the deferred component is amortised over the vesting period.

(7) Fixed remuneration includes cash salary, non-monetary benefits, all superannuation benefits and long service leave.

(8) At risk STI includes cash bonus and deferred STI. 

(9) At risk LTI includes share based payments expense for options.

(10) Vanessa Freeman was appointed effective 24 August 2015. She worked full-time for part of the year and part-time for the balance.

(11) Victor Kovalev was appointed effective 14 December 2015.

(12) Chris Nunn was appointed effective 1 November 2015.

(*) Remuneration is paid in USD. The numbers disclosed are in AUD and are derived by using USD to AUD average exchange rate of 1.3732.

30

Annual Report 2016

Fees for 2016 
6.2 NED remuneration for the year ended 30 June 2016 

 Short term benefits 

Post-employment 
benefits

 Share-based payments 

 Share-based payments - 

 Share-based payments - 
Share options (Time 

 Director fees
$ 

Superannuation 
$

Performance rights (1)
$

97,667

-

-

20,548

-

-

118,215

-

-

-

1,952

-

-

1,952

7,271

36,117

-

-

17,586

10,019

70,993

based) (1)
$

40,973

-

-

20,231

-

39,036

100,240

 Total
$ 

145,911

36,117

-

42,731

17,586

49,055

291,400

Non-executive directors
Richard Cawsey (2)
Teresa Engelhard

Greg Lockwood
Grant Murdoch (3)
Chris Nunn (4)
Stephanie Tilenius

Total

(1) Amounts disclosed reflect the value of remuneration consisting of rights/options, based on the value of rights/options expensed during the year. The fair 
value of rights/options is ascertained using Black-Scholes model.

(2) Director fees are paid to and performance rights are issued to Denali Venture Partners (Aust). In October 2014, the Board approved a grant of 248,360, $Nil 
price options to Richard Cawsey, vesting over 3 years from 1 October 2014. However, the agreement was not executed at that time. This grant will be put up 
for shareholders' approval during the AGM. 

(3) Grant Murdoch was appointed effective 1 January 2016 and is entitled to directors fees (inclusive of superannuation) in cash of $40,000 per annum for 
being a Director, and $5,000 per annum for being Chair of the Audit & Risk Committee.

(4) Chris Nunn resigned as a non-executive director effective 28 October 2015 to take up the position of the CFO.

PB

31

                                
                                       
                                  
                                
                        
                                       
                                       
                               
                                       
                           
                                       
                                       
                                       
                                       
                                  
                                
                                  
                                       
                                
                           
                                       
                                       
                               
                                       
                           
                                       
                                       
                               
                                
                           
                             
                                  
                               
                             
                        
7. Equity instruments held by Directors and KMP

7.1 Option, performance rights and warrant holdings

The tables below disclose the number of share options, performance rights and warrants granted, exercised, vested or 

forfeited during the year.

Option holdings 

Share options do not carry any voting or dividend rights, and can only be exercised once the vesting conditions have 

been met, until their expiry date.
Option holdings

Equivalent post-split numbers (1)

Balance at the 
start of the year 

Granted during 
the year as 

compensation (2)

Exercised 
during the year

Forfeited during 

the year (3)

Balance at the 
end of the year

Vested and 
exercisable at 
the end of the 
year

Unvested 
options at the 
end of the year

        1,440,000 

                           -   

                        -   

                          -           1,440,000           1,440,000 

                        -   

           633,600 

                           -   

(633,600)

                          -   

                        -                              -   

                        -   

                        -                   89,540 

                        -   

                          -                 89,540 

               14,551                74,989 

2016

Non-executive directors

Richard Cawsey (4)

Teresa Engelhard

Grant Murdoch

Stephanie Tilenius

           731,520 

                           -   

                        -   

                          -              731,520               508,000 

           223,520 

Executive director

Martin Hosking

Other key management personnel

Rob Baumert

Corina Davis

Vanessa Freeman

Victor Kovalev

Barry Newstead (5)

Chris Nunn

Related party

Jellicom Pty Ltd as trustee for the 
Three Springs Family Trust 
(Beneficiary - Martin Hosking)

        2,894,000 

                           -   

(1,040,000)

(370,800)         1,483,200               617,920 

           865,280 

        2,628,480 

                           -   

(961,280)

(240,000)         1,427,200               867,200 

           560,000 

           960,000 

                           -   

(272,000)

(192,000)

           496,000               320,000 

           176,000 

                        -                 600,000 

                        -   

                          -              600,000 

                          -              600,000 

                        -             1,200,000 

                        -   

                          -           1,200,000 

                          -           1,200,000 

        2,400,000                578,720 

                        -   

(480,000)         2,498,720               884,399          1,614,321 

                        -                 680,000 

                        -   

                          -              680,000 

                          -              680,000 

        1,600,200 

                           -   

                        -   

                          -           1,600,200           1,600,200 

                        -   

Total

     13,287,800            3,148,260 

(2,906,880)

(1,282,800)

     12,246,380           6,252,270          5,994,110 

(1) Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post-split numbers.

(2) Options granted during the year with an exercise price of $Nil:
Grant Murdoch: 89,540 options
Barry Newstead: 578,720 options
Vanessa Freeman: 120,000 options

(3) The noting of options as forfeited (20% of the grant in each case) in fact reflects that 80% of a total pool of shares became subject to the option for 
each individual, following determination of company performance conditions outlined in the relevant option agreements.

(4) In October 2014, the Board approved a grant of 248,360, $Nil price options to Richard Cawsey, vesting over 3 years from 1 October 2014. However, 
the agreement was not executed at that time. This grant will be put up for shareholders' approval during the AGM. 

(5) The opening balance was subject to a liquidity event condition. 

32

RedbubbleOption holdings

Performance rights holdings

Equivalent post-split numbers (1)

is satisfied on 16 November 2016, 6 months after the date of the IPO, whereupon a proportion of the rights will fully 

Performance rights do not carry any voting or dividend rights. The liquidity event condition for the performance rights 
Unvested 
options at the 
end of the year

vest by reference to time-based vesting schedules.
2016

Balance at the 
start of the year 

Exercised 
during the year

Granted during 
the year as 

Balance at the 
end of the year

Vested and 
exercisable at 
the end of the 
year

compensation (2)

Forfeited during 

the year (3)

Non-executive directors
Performance Rights holdings

Richard Cawsey (4)

Teresa Engelhard

Grant Murdoch

2016
Stephanie Tilenius
Non-executive directors
Executive director
Teresa Engelhard
Martin Hosking
Chris Nunn (4)
Other key management personnel
Stephanie Tilenius
Rob Baumert
Executive director
Corina Davis
Martin Hosking
Vanessa Freeman
Other key management personnel
Victor Kovalev
Rob Baumert
Barry Newstead (5)
Corina Davis
Chris Nunn
Barry Newstead
Related party
Related Party
Jellicom Pty Ltd as trustee for the 
Denali Venture Partners (Aust) - 
Three Springs Family Trust 
(Beneficary - Richard Cawsey)
(Beneficiary - Martin Hosking)

        1,440,000 

                           -   

           633,600 
Balance at the 
start of the 
year 
           731,520 

                           -   
Granted during 
                        -                   89,540 
the year as 
compensation
                           -   

                        -   

                          -           1,440,000           1,440,000 

                        -   

Equivalent post-split numbers (1)
                          -   
Forfeited 
during the 

(633,600)
Exercised 
                        -   
during the 
year

                        -   

                        -                              -   

Balance at 
                          -                 89,540 
the end of the
 year

Vested (3) at the 
               14,551                74,989 
end of the year
                          -              731,520               508,000 

                        -   
Unvested at 
the end of the 
year
           223,520 

year (2)

           299,640 
        2,894,000 

                           -   
                           -   

                        -   
(1,040,000)

                        -                  299,640                 208,080                91,560 

(370,800)         1,483,200               617,920 

           865,280 

           294,960 

                           -   

(57,360)

(237,600)

                           -   

                           -   

                        -   

              81,360 
        2,628,480 

                           -   
                           -   

                        -   
(961,280)

                        -                    81,360                   54,240                27,120 

(240,000)         1,427,200               867,200 

           560,000 

           960,000 

                           -   

(272,000)

(192,000)

           496,000               320,000 

           176,000 

       1,580,720 

                           -   
                        -                 600,000 

                        -   
                        -   

                        -              1,580,720                 856,240             724,480 
                          -              600,000 

                          -              600,000 

                        -             1,200,000 

                        -   

                          -           1,200,000 

                          -           1,200,000 

           200,160 
                           -   
        2,400,000                578,720 

                        -   
                        -   

                        -                  200,160                 133,440                66,720 
(480,000)         2,498,720               884,399          1,614,321 

           288,000 

                           -   
                        -                 680,000 

                        -   
                        -   

                        -                  288,000                 192,000                96,000 
                          -              680,000 

                          -              680,000 

       1,157,440 

                           -   

                        -   

                        -              1,157,440                 602,800             554,640 

           151,920 
        1,600,200 

                           -   
                           -   

                        -   
                        -   

                        -                  151,920                 151,920 
                          -           1,600,200           1,600,200 

                        -   

                        -   

Total
Total

     13,287,800            3,148,260 
       4,054,200 
                           -   

(2,906,880)
(57,360)

     12,246,380           6,252,270          5,994,110 
(1,282,800)
(237,600)            3,759,240             2,198,720         1,560,520 

(1) Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post-split numbers.
(1) Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post-split numbers.

(2) Forfeited during the year on termination.
(2) Options granted during the year with an exercise price of $Nil:
Grant Murdoch: 89,540 options
(3) The vesting of performance rights is subject to a liquidity event condition and service conditions. The numbers disclosed represent time based 
Barry Newstead: 578,720 options
contingent rights (i.e. vesting contingent on the liquidity event condition being satisfied). The liquidity event condition will be met in FY 2017 on the 
Vanessa Freeman: 120,000 options
date six months after the date of the IPO.

(3) The noting of options as forfeited (20% of the grant in each case) in fact reflects that 80% of a total pool of shares became subject to the option for 
(4) The performance rights exercised represent shares issued for performance rights that were not subject to a liquidity event condition. These were 
each individual, following determination of company performance conditions outlined in the relevant option agreements.
exercised in the capacity as a non-executive director, prior to taking up the position of CFO.

(4) In October 2014, the Board approved a grant of 248,360, $Nil price options to Richard Cawsey, vesting over 3 years from 1 October 2014. However, 
the agreement was not executed at that time. This grant will be put up for shareholders' approval during the AGM. 

(5) The opening balance was subject to a liquidity event condition. 

32

33

Annual Report 2016Warrant holdings
Warrants do not carry any voting or dividend rights, and can be exercised until their expiry date. 
Warrants over Ordinary Shares holdings

These were issued in terms of the Facility Agreement.

Balance at the 
start of the 
year 

Granted during 
the year as 
compensation

Equivalent post-split numbers (1)
Forfeited 
during the 
year

Balance at the 
end of the year

Exercised 
during the year

Vested and 
exercisable at the 
end of the year

Unvested  at 
the end of the 
year

          654,560 

-

-

-

654,560

654,560

-

2016

Related Party
Denali Capital Managers Pty Ltd 

(Beneficiary - Richard Cawsey) (2)

(1) Effective 1 December 2015, each share of the company was split into 40. The warrant holdings above have been converted to equivalent post-split 
numbers.
(2) Denali Capital Managers Pty Ltd (Denali), an associated entity of Richard Cawsey, was issued with the warrants set out above as consideration for 
Denali providing a loan facility to the Company.  The loan facility agreement terminated in December 2012.  The warrants may be exercised at any time 
up to and including 31 December 2016.

Shares provided on exercise of remuneration options/rights
7.2 Shares issued on exercise of options/rights

Equivalent post-split numbers (1)

Date of exercise

Number of ordinary 
shares issued 
on exercise 

Exercise price per 
option

Fair value per share 
at exercise date 

Value at exercise 

date (2)

29 September 2015

                        633,600 

$0.13

$0.78                   412,632 

31 August 2015

                    1,040,000 

$0.05

$0.78                   755,300 

2016

Non-executive directors

Teresa Engelhard

Executive director

Martin Hosking

Other key management personnel

Rob Baumert

20 November 2015

                        161,280 

Corina Davis
Chris Nunn

Total

18 April 2016
23 March 2016
11 November 2015

                        800,000 
                        272,000 
                          57,360 

                    2,964,240 

$0.08

$0.13
$0.48

                                 -   

$1.20                   182,125 

$1.33                   964,000 
$1.20                   196,860 
$0.78                     44,526 

              2,555,443 

(1)  Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post-split numbers.

(2) Value at exercise date is calculated as fair value available on exercise date less exercise price paid, multiplied by number of options exercised. For 
presentation purposes, price per option/value per share has been rounded to two decimal places, however the value at exercise date has been 
calculated based on unrounded numbers.

34

Redbubble                            
                           
                          
           
                  
                           
Share holdings in Redbubble Limited
7.3 Shareholdings of Directors and KMP

2016 - Redbubble Limited ordinary 
shares

 Balance at the 
start of the year 

Equivalent post-split numbers (1)

 Received during 
the year on 
exercise of 
options/
performance rights 

 Purchase of 
shares 

 Sale/transfer of 
shares 

 Balance at the 
end of the year 

Non-executive directors

Teresa Engelhard

Executive directors

Martin Hosking

Other key management personnel

Rob Baumert

Corina Davis

Chris Nunn

Related Parties

Beneficiary

                         -                     633,600              112,780 

                         -               746,380 

            601,880                 1,040,000 

                         -                             -           1,641,880 

            240,000 

                  961,280 

                         -   

(1,201,280)

                         -   

                         -                     272,000 

                         -                             -               272,000 

                         -                        57,360 

                         -                             -                 57,360 

Cawsey Superannuation Fund Pty Ltd

Richard Cawsey

        8,966,480 

                               -               760,000 

                         -           9,726,480 

Denali Investors Pty Ltd

Richard Cawsey

            760,000 

                               -                             -   

(760,000)

                         -   

Denali Venture Partners Fund 1 LP

Richard Cawsey

        1,840,240 

                               -                             -                             -           1,840,240 

Denali Venture Partners (Aust)

Richard Cawsey

              57,360 

                               -                             -                             -                 57,360 

Grattan Group Capital Pty Ltd

Rob Baumert

              45,040 

                               -                             -   

(45,040)

                         -   

Jellicom Pty Ltd as trustee for the Three 
Springs Family Trust

Piton Capital Venture Fund II LP (2)

Martin Hosking       48,330,880 

                               -                             -   

(421,360)       47,909,520 

Greg Lockwood

                         -   

                               -           5,537,291 

                         -           5,537,291 

Piton Capital Investments Cooperatief B Greg Lockwood

                         -   

                               -               927,840 

                         -               927,840 

G & M Murdoch Pty Ltd as trustee for the 
Murdoch Family Superannuation Fund

Grant Murdoch

                         -   

                               -                 75,187 

                         -                 75,187 

Overan Holdings Pty Ltd

Chris Nunn

                         -   

                               -                 76,000 

                         -                 76,000 

Total

      60,841,880                 2,964,240 

        7,489,098 

(2,427,680)       68,867,538 

(1) Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post-split 
numbers.

(2) Includes 3,681,571 shares issued as a consequence of conversion of cumulative redeemable preference shares to ordinary shares. For the 
purpose of conversion, both the face value and unpaid accumulated dividend were aggregated. 

34

35

Annual Report 20168. Equity grants outstanding
Equity grants outstanding

These were issued in terms of the Facility Agreement.

Warrants over Ordinary Shares holdings

Grant date

2016

 # of options/ 
Related Party
rights granted Vest period/date
Denali Capital Managers Pty Ltd 

Richard Cawsey (5) 27-Oct-09                720,000  Equal monthly vesting over 36 

          654,560 

(Beneficiary - Richard Cawsey) (2)

months commencing from 1 
April 2010 to 1 March 2013

Balance at the 
start of the 
year 

Granted during 
the year as 
compensation

Expiry date
01-Mar-17

Exercise 
price 
$0.05
-

Equivalent post-split numbers (1)
Forfeited 
during the 
Vested 
year
during the 

Exercised 
Value of options/ 
during the year
rights at grant 

Balance at the 
end of the year

date (2)
$15,840
-

year # (3)  Exercised %
0%

654,560

-

-

Vested and 
exercisable at the 
end of the year

Unvested  at 
the end of the 
year

Forfeited/ 

Forfeited/ 

Exercised #

-
654,560

lapsed %(4)
0%

lapsed #(4)
-

-

Value of 
options/
rights post 
forfeiture
$15,840

29-Sep-10                720,000  Equal monthly vesting over 36 

(1) Effective 1 December 2015, each share of the company was split into 40. The warrant holdings above have been converted to equivalent post-split 
0%
numbers.
(2) Denali Capital Managers Pty Ltd (Denali), an associated entity of Richard Cawsey, was issued with the warrants set out above as consideration for 
Denali providing a loan facility to the Company.  The loan facility agreement terminated in December 2012.  The warrants may be exercised at any time 
up to and including 31 December 2016.
1,267,200

months commencing from 1 
October 2010 to 1 September 
2013

01-Oct-17

21-Jul-17

$15,840

$56,074

800,000

52,800

$0.05

$0.13

63%

0%

0%

-

-

-

-

$15,840

$56,074

Rob Baumert

01-Sep-11

01-Oct-24

$0.48

$312,900

400,000

0%

01-Oct-18

$0.00

$69,806

50,040

0%

-

-

20%

240,000

$250,320

0%

-

$69,806

01-Oct-24

$0.48

$250,320

320,000

28%

272,000

20%

192,000

$200,256

24-Oct-14

1,200,000

01-Oct-13

200,160

Corina Davis

24-Oct-14

960,000

01-Oct-13

288,000

Equal monthly vesting over 48 
months commencing from 1 
September 2011 to 1 August 
2015
25% on the first anniversary of 
the vesting commencement 
date, being 1 October 2015 and 
1/48th over the next 36 months 
in equal monthly numbers up 
to 1 October 2018, subject to 
performance conditions

25% on the first anniversary of 
the grant date, being 1 October 
2014 and 1/48th over the next 
36 months in equal monthly 
numbers up to 1 October 2017, 
subject to a liquidity event 
condition

25% on the first anniversary of 
the vesting commencement 
date, being 1 October 2015 and 
1/48th over the next 36 months 
in equal monthly numbers up 
to 1 October 2018, subject to 
performance conditions

25% on the first anniversary of 
the grant date, being 1 October 
2014 and 1/48th over the next 
36 months in equal monthly 
numbers up to 1 October 2017, 
subject to a liquidity event 
condition

120,000

01-Nov-15

05-Mar-15

1,854,000

01-Oct-18

$0.00

$100,440

72,000

0%

Vanessa Freeman

Martin Hosking

Teresa Engelhard

03-Jun-14                299,640  Equal monthly vesting over 36 

03-Jun-21

$0.00

$104,499

99,880

0%

months commencing from 3 
June 2014 to 3 May 2017, 
subject to a liquidity event 
condition

25% to vest on 1 March 2017 
and 1/48th over the next 36 
months in equal monthly 
numbers up to 1 March 2020
01-Nov-15                480,000  25% to vest on 1 March 2017 
and 1/48th over the next 36 
months in equal monthly 
numbers up to 1 March 2020
25% on the first anniversary of 
the vesting commencement 
date, being 1 October 2015 and 
1/48th over the next 36 months 
in equal monthly numbers up 
to 1 October 2018, subject to 
performance conditions

01-Nov-25

$0.00

$93,150

01-Nov-25

$0.75

$179,731

-

-

0%

0%

05-Mar-25

$0.51

$464,891

617,920

0%

01-Oct-20

$0.00

$275,638 197,600

0%

01-Oct-21

$0.00
36

$379,768 329,320

0%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

0%

0%

0%

0%

-

-

-

-

$100,440

$104,499

$93,150

$179,731

20%

370,800

$371,912

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

$275,638

$379,768

$108,631

$28,374

$19,146

$148,019

01-Oct-13

790,360

01-Oct-14

790,360

25% on the first anniversary of 
the grant date, being 1 October 
2014 and 1/48th over the next 
36 months in equal monthly 
numbers up to 1 October 2017, 
subject to a liquidity event 
condition

25% on the first anniversary of 
the grant date, being 1 October 
2015 and 1/48th over the next 
36 months in equal monthly 
numbers up to 1 October 2018, 
subject to a liquidity event 
condition

the vesting commencement 

date, being 1 December 2016 

and 1/48th over the next 36 

months in equal monthly 

numbers up to 1 December 

2019

grant date and 2,150 monthly 

thereafter over the next 35 

months up to 1 January 2019 

subject to holding the office of 

Director of the Company

date and 269 monthly 

thereafter over the next 35 

months up to 1 January 2019 

subject to holding the office of 

Chair of the Company's Audit & 

Risk Committee

of the grant date, being 5 

March 2016 and 1/48th over 

the next 31 months in equal 

monthly numbers up to 1 

October 2018, subject to 

performance conditions and 

liquidity event

months commencing from 1 

December 2015 to 1 November 

2019

the grant date, being 25 

November 2014 and 1/48th 

over the next 36 months in 

equal monthly numbers up to 1 

November 2017, subject to a 

liquidity event condition

the grant date, being 25 

November 2015 and 1/48th 

over the next 36 months in 

equal monthly numbers up to 1 

November 2018, subject to a 

liquidity event condition

the grant date, being 1 

November 2016 and 1/48th 

over the next 36 months in 

equal monthly numbers up to 1 

November 2019

months commencing from 1 

April 2015 to 1 March 2018, 

subject to holding the office of 

Chair of the Company's Audit & 

Risk Committee

months commencing from 1 

April 2015 to 1 March 2018, 

subject to holding the office of 

Director of the Company

months commencing from 1 

June 2014 to 1 May 2017

the grant date, being 1 June 

2015 and 1/36th over the next 

24 months in equal monthly 

numbers up to 1 June 2017, 

subject to a liquidity event 

condition

years commencing from 1 

March 2014 to 1 March 2016, 

subject to a liquidity event 

condition

years commencing from 1 

March 2014 to 1 March 2016, 

subject to a liquidity event 

condition

months commencing from 1 

October 2011 to 1 September 

2012. These were transferred 

from Martin Hosking on 2 May 

2014, effective 1 November 

2011

Victor Kovalev

14-Dec-15

1,200,000

25% on the first anniversary of 

14-Dec-25

$1.20

$672,285

-

0%

0%

$672,285

Grant Murdoch

01-Feb-16

79,590

4,340 vest immediately on 

01-Feb-26

$0.00

$95,846

12,940

0%

0%

$95,846

01-Feb-16                     9,950  535 vest immediately on grant 

01-Feb-26

$0.00

$11,982

1,611

0%

0%

$11,982

Barry Newstead

05-Mar-15

2,400,000

35.42% on the first anniversary 

05-Mar-25

$0.51

$614,400

800,000

0%

20%

480,000

$491,520

25-Nov-15

578,720

Equal monthly vesting over 48 

01-Nov-25

$0.00

$696,924

84,399

0%

$696,924

25-Nov-13

578,720

25% on the first anniversary of 

25-Nov-20

$0.00

$201,829

144,680

0%

$201,829

25-Nov-14                578,720  25% on the first anniversary of 

24-Nov-21

$0.00

$278,075

229,080

0%

0%

$278,075

Chris Nunn

01-Nov-15

680,000

25% on the first anniversary of 

01-Nov-25

$0.85

$235,193

-

0%

0%

$235,193

20-Mar-15

88,480

Equal monthly vesting over 36 

n/a

$0.00

$44,992

17,200

19%

17,200

81%

71,280

$8,746

20-Mar-15                206,480  Equal monthly vesting over 36 

n/a

$0.00

$104,995

40,160

19%

40,160

81%

166,320

$20,421

Stephanie Tilenius 12-May-14

731,520

Equal monthly vesting over 36 

12-May-21

$0.37

$108,631

243,840

0%

01-Jun-14

81,360

1/3rd on the first anniversary of 

01-Jun-19

$0.00

$28,374

27,120

0%

Denali Venture 

28-Mar-13

138,480

Equal yearly vesting over 3 

28-Mar-20

$0.00

$26,370

46,160

0%

$26,370

14-Nov-13

13,440

Equal yearly vesting over 3 

14-Nov-20

$0.00

$4,687

4,480

0%

$4,687

Denali Capital 

21-Dec-12

654,560

21 December 2012

31-Dec-16

$0.14

$19,146

Jellicom Pty Ltd as 

08-Aug-12

1,600,200

Equal monthly vesting over 12 

01-Oct-18

$0.14

$148,019

-

-

0%

0%

Partners (Aust) - 

(Beneficiary - 

Richard Cawsey)

Managers Pty Ltd 

(Beneficiary - 

Richard Cawsey)

trustee for the 

Three Springs 

Family Trust 

(Beneficiary - 

Martin Hosking)

(1) Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post-split numbers.

(2) Value at grant date for options / performance rights has been determined by using the Black-Scholes method. 

(3) The vesting of performance rights is subject to a liquidity event condition and service conditions. The numbers disclosed represent time based contingent rights (i.e. vesting contingent on the liquidity 

event condition being satisfied). The liquidity event condition will be met in FY 2017 on the date six months after the date of the IPO.

(4) For Barry Newstead, Corina Davis, Martin Hosking and Rob Baumert, the noting of options as 'forfeited/lapsed' (20% in each case) in fact reflects that 80% of a total pool of shares became subject to the 

option for each individual, following determination of company performance conditions outlined in the relevant option agreements.

(5) In October 2014, the Board approved a grant of 248,360, $Nil price options to Richard Cawsey, vesting over 3 years from 1 October 2014. However, the agreement was not executed at that time. This 

grant will be put up for shareholders' approval during the AGM. 

Redbubble             
                   
                   
             
                   
                   
           
      
        
                   
           
   
                   
        
               
      
                   
                   
               
   
        
        
               
      
                   
                   
      
                   
                   
               
             
                   
                   
             
                   
                   
           
   
                   
        
               
   
                  
                  
               
   
                  
                  
           
             
                   
                   
                 
      
                   
                   
        
                   
                   
           
   
                   
        
               
     
                   
                   
               
   
                   
                   
   
                   
                   
               
             
                   
                   
                 
      
           
           
      
           
        
               
   
                   
                   
                 
      
                   
                   
               
      
                   
                   
                 
        
                   
                   
               
             
                   
                   
           
             
                   
                   
                            
                           
                          
           
                  
                           
Equity grants outstanding

 # of options/ 

Grant date

rights granted Vest period/date

Richard Cawsey (5) 27-Oct-09                720,000  Equal monthly vesting over 36 

Value of options/ 

Vested 

rights at grant 

during the 

Exercise 

Expiry date

price 

01-Mar-17

$0.05

date (2)

$15,840

year # (3) 

Exercised %

Exercised #

lapsed %(4)

lapsed #(4)

Forfeited/ 

Forfeited/ 

-

-

0%

0%

0%

0%

Value of 

options/

rights post 

forfeiture

$15,840

$15,840

29-Sep-10                720,000  Equal monthly vesting over 36 

01-Oct-17

$0.05

$15,840

Rob Baumert

01-Sep-11

1,267,200

Equal monthly vesting over 48 

21-Jul-17

$0.13

$56,074

52,800

63%

800,000

0%

$56,074

24-Oct-14

1,200,000

25% on the first anniversary of 

01-Oct-24

$0.48

$312,900

400,000

0%

20%

240,000

$250,320

01-Oct-13

200,160

25% on the first anniversary of 

01-Oct-18

$0.00

$69,806

50,040

0%

0%

-

$69,806

Corina Davis

24-Oct-14

960,000

25% on the first anniversary of 

01-Oct-24

$0.48

$250,320

320,000

28%

272,000

20%

192,000

$200,256

01-Oct-13

288,000

25% on the first anniversary of 

01-Oct-18

$0.00

$100,440

72,000

0%

0%

$100,440

months commencing from 1 

April 2010 to 1 March 2013

months commencing from 1 

October 2010 to 1 September 

2013

2015

months commencing from 1 

September 2011 to 1 August 

the vesting commencement 

date, being 1 October 2015 and 

1/48th over the next 36 months 

in equal monthly numbers up 

to 1 October 2018, subject to 

performance conditions

the grant date, being 1 October 

2014 and 1/48th over the next 

36 months in equal monthly 

numbers up to 1 October 2017, 

subject to a liquidity event 

condition

the vesting commencement 

date, being 1 October 2015 and 

1/48th over the next 36 months 

in equal monthly numbers up 

to 1 October 2018, subject to 

performance conditions

the grant date, being 1 October 

2014 and 1/48th over the next 
36 months in equal monthly 
numbers up to 1 October 2017, 
subject to a liquidity event 
condition

Teresa Engelhard

03-Jun-14                299,640  Equal monthly vesting over 36 

03-Jun-21

$0.00

$104,499

99,880

0%

months commencing from 3 
June 2014 to 3 May 2017, 
subject to a liquidity event 
condition

-

-

-

-

-

-

0%

Warrants over Ordinary Shares holdings

-

-

0%

2016

$0.00

120,000

$93,150

01-Nov-15

01-Nov-25

These were issued in terms of the Facility Agreement.

Vanessa Freeman
Equity grants outstanding

25% to vest on 1 March 2017 
and 1/48th over the next 36 
months in equal monthly 
numbers up to 1 March 2020
Balance at the 
01-Nov-15                480,000  25% to vest on 1 March 2017 
start of the 
and 1/48th over the next 36 
year 
months in equal monthly 
numbers up to 1 March 2020
Richard Cawsey (5) 27-Oct-09                720,000  Equal monthly vesting over 36 
25% on the first anniversary of 
Martin Hosking
          654,560 
months commencing from 1 
the vesting commencement 
April 2010 to 1 March 2013
date, being 1 October 2015 and 
(1) Effective 1 December 2015, each share of the company was split into 40. The warrant holdings above have been converted to equivalent post-split 
1/48th over the next 36 months 
29-Sep-10                720,000  Equal monthly vesting over 36 
numbers.
in equal monthly numbers up 
months commencing from 1 
(2) Denali Capital Managers Pty Ltd (Denali), an associated entity of Richard Cawsey, was issued with the warrants set out above as consideration for 
to 1 October 2018, subject to 
October 2010 to 1 September 
Denali providing a loan facility to the Company.  The loan facility agreement terminated in December 2012.  The warrants may be exercised at any time 
performance conditions
2013
up to and including 31 December 2016.

Equivalent post-split numbers (1)
Forfeited 
during the 
year

Exercised 
during the year
Exercise 
price 
$0.05
$0.51

 # of options/ 
rights granted Vest period/date

year # (3)  Exercised %
0%
-
617,920
0%
654,560
-

Related Party
Denali Capital Managers Pty Ltd 

Vested and 
0%
-
exercisable at the 
end of the year

-
Balance at the 
Vested 
end of the year
during the 

$179,731
Value of options/ 
rights at grant 

Granted during 
01-Nov-25
the year as 
compensation

(Beneficiary - Richard Cawsey) (2)

date (2)
$15,840
$464,891

Expiry date
01-Mar-17
05-Mar-25

Grant date
05-Mar-15

Exercised #

1,854,000

-
-
654,560

01-Oct-17

$15,840

Unvested  at 
0%
the end of the 
year
Forfeited/ 

lapsed %(4)
0%
20%
-

$0.75

$0.05

0%

0%

0%

-

-

-

-

-

-

-

-

-

-

-

Forfeited/ 

lapsed #(4)
-
370,800

-

-
-

$104,499

$93,150

Value of 
$179,731
options/
rights post 
forfeiture
$15,840
$371,912

$15,840

$56,074
$275,638

88,480

79,590

790,360

578,720

790,360

288,000

200,160

120,000

960,000

01-Oct-14

24-Oct-14

01-Oct-13

24-Oct-14

01-Feb-16

14-Dec-15

14-Dec-15

01-Nov-15

20-Mar-15

1,200,000

1,200,000

2,400,000

1,200,000

05-Mar-15
25-Nov-13

1,854,000
578,720

680,000
790,360

01-Nov-15
01-Oct-14

01-Sep-11
01-Oct-13

1,267,200
790,360

21-Jul-17
01-Oct-20

$0.13
$0.00

52,800
$56,074
$275,638 197,600

63%
0%

800,000
-

0%
0%

36

Rob Baumert

Victor Kovalev

Corina Davis

Grant Murdoch

Teresa Engelhard
Barry Newstead

Vanessa Freeman

Martin Hosking

Chris Nunn

Victor Kovalev

Partners (Aust) - 

(Beneficiary - 

Richard Cawsey)

Managers Pty Ltd 

(Beneficiary - 

Richard Cawsey)

trustee for the 

Three Springs 

Family Trust 

(Beneficiary - 

Partners (Aust) - 

(Beneficiary - 

Richard Cawsey)

Managers Pty Ltd 

(Beneficiary - 

Richard Cawsey)

trustee for the 

Three Springs 

Family Trust 

(Beneficiary - 

Martin Hosking)

25-Nov-14                578,720  25% on the first anniversary of 
01-Oct-13
25% on the first anniversary of 
the grant date, being 25 
the grant date, being 1 October 
November 2015 and 1/48th 
2014 and 1/48th over the next 
over the next 36 months in 
36 months in equal monthly 
equal monthly numbers up to 1 
numbers up to 1 October 2017, 
November 2018, subject to a 
subject to a liquidity event 
liquidity event condition
condition
25% on the first anniversary of 
25% on the first anniversary of 
the grant date, being 1 
the grant date, being 1 October 
November 2016 and 1/48th 
2015 and 1/48th over the next 
over the next 36 months in 
36 months in equal monthly 
equal monthly numbers up to 1 
numbers up to 1 October 2018, 
November 2019
subject to a liquidity event 
Equal monthly vesting over 36 
condition
months commencing from 1 
25% on the first anniversary of 
April 2015 to 1 March 2018, 
the vesting commencement 
subject to holding the office of 

Equal monthly vesting over 48 
25% on the first anniversary of 
months commencing from 1 
the grant date, being 1 October 
September 2011 to 1 August 
2014 and 1/48th over the next 
2015
36 months in equal monthly 
25% on the first anniversary of 
numbers up to 1 October 2017, 
the vesting commencement 
subject to a liquidity event 
date, being 1 October 2015 and 
condition
1/48th over the next 36 months 
25% on the first anniversary of 
in equal monthly numbers up 
the grant date, being 1 October 
to 1 October 2018, subject to 
2015 and 1/48th over the next 
performance conditions
36 months in equal monthly 
numbers up to 1 October 2018, 
25% on the first anniversary of 
subject to a liquidity event 
the grant date, being 1 October 
condition
2014 and 1/48th over the next 
25% on the first anniversary of 
36 months in equal monthly 
the vesting commencement 
numbers up to 1 October 2017, 
date, being 1 December 2016 
subject to a liquidity event 
and 1/48th over the next 36 
condition
months in equal monthly 
25% on the first anniversary of 
numbers up to 1 December 
the vesting commencement 
2019
date, being 1 October 2015 and 
4,340 vest immediately on 
1/48th over the next 36 months 
grant date and 2,150 monthly 
in equal monthly numbers up 
thereafter over the next 35 
to 1 October 2018, subject to 
months up to 1 January 2019 
performance conditions
subject to holding the office of 
Director of the Company
01-Oct-13
25% on the first anniversary of 
01-Feb-16                     9,950  535 vest immediately on grant 
the grant date, being 1 October 
date and 269 monthly 
2014 and 1/48th over the next 
thereafter over the next 35 
36 months in equal monthly 
months up to 1 January 2019 
numbers up to 1 October 2017, 
subject to holding the office of 
subject to a liquidity event 
Chair of the Company's Audit & 
condition
Risk Committee
03-Jun-14                299,640  Equal monthly vesting over 36 
35.42% on the first anniversary 
05-Mar-15
months commencing from 3 
of the grant date, being 5 
June 2014 to 3 May 2017, 
March 2016 and 1/48th over 
subject to a liquidity event 
the next 31 months in equal 
condition
monthly numbers up to 1 
25% to vest on 1 March 2017 
October 2018, subject to 
and 1/48th over the next 36 
performance conditions and 
months in equal monthly 
liquidity event
numbers up to 1 March 2020
25-Nov-15
Equal monthly vesting over 48 
01-Nov-15                480,000  25% to vest on 1 March 2017 
months commencing from 1 
and 1/48th over the next 36 
December 2015 to 1 November 
months in equal monthly 
2019
numbers up to 1 March 2020
25% on the first anniversary of 
25% on the first anniversary of 
the vesting commencement 
the grant date, being 25 
date, being 1 October 2015 and 
November 2014 and 1/48th 
1/48th over the next 36 months 
over the next 36 months in 
in equal monthly numbers up 
equal monthly numbers up to 1 
to 1 October 2018, subject to 
November 2017, subject to a 
performance conditions
liquidity event condition

01-Oct-24

$0.48

$312,900

400,000

0%

01-Oct-21

$0.00

$379,768 329,320

0%

01-Oct-18

$0.00

$69,806

50,040

14-Dec-25

$1.20

$672,285

-

0%

0%

-

-

-

-

20%

240,000

$250,320

0%

0%

0%

-

-

-

$379,768

$69,806

$672,285

01-Oct-24

$0.48

$250,320

320,000

28%

272,000

20%

192,000

$200,256

01-Feb-26

$0.00

$95,846

12,940

0%

01-Oct-18
01-Feb-26

$0.00
$0.00

$100,440
$11,982

72,000
1,611

0%
0%

03-Jun-21
05-Mar-25

$0.00
$0.51

$104,499
$614,400

99,880
800,000

0%
0%

01-Nov-25

$0.00

$93,150

-

0%

01-Nov-25
01-Nov-25

$0.00
$0.75

$696,924
$179,731

84,399
-

0%
0%

05-Mar-25
25-Nov-20

$0.51
$0.00

$464,891
$201,829

617,920
144,680

0%
0%

24-Nov-21
01-Oct-20

$0.00
$0.00

$278,075
229,080
$275,638 197,600

0%
0%

01-Nov-25
01-Oct-21

$0.85
$0.00

$235,193
$379,768 329,320

-

0%
0%

37

-

-
-

-
-

-

-
-

-
-

-
-

-
-

0%

0%
0%

-

-
-

$95,846

$100,440
$11,982

0%
20%

-
480,000

$104,499
$491,520

0%

0%
0%

-

-
-

$93,150

$696,924
$179,731

20%
0%

370,800
-

$371,912
$201,829

0%
0%

0%
0%

-
-

-
-

$278,075
$275,638

$235,193
$379,768

n/a

$0.00

$44,992

17,200

19%

17,200

81%

71,280

$8,746

14-Dec-25

$1.20

$672,285

-

0%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

$672,285

$95,846

$108,631

$28,374

$11,982

$4,687

$696,924

$19,146

$201,829

$148,019

$108,631

$28,374

$19,146

$148,019

20-Mar-15                206,480  Equal monthly vesting over 36 

n/a

$0.00

$104,995

40,160

19%

40,160

81%

166,320

$20,421

Grant Murdoch

01-Feb-16

79,590

01-Feb-26

$0.00

$95,846

12,940

Stephanie Tilenius 12-May-14

731,520

12-May-21

$0.37

$108,631

243,840

01-Jun-14

01-Feb-16                     9,950  535 vest immediately on grant 

1/3rd on the first anniversary of 

81,360

01-Jun-19

01-Feb-26

$0.00

$0.00

$28,374

$11,982

27,120

1,611

Barry Newstead

Denali Venture 

05-Mar-15

28-Mar-13

2,400,000

138,480

35.42% on the first anniversary 

Equal yearly vesting over 3 

05-Mar-25

28-Mar-20

$0.51

$0.00

$614,400

$26,370

800,000

46,160

0%

0%

20%

0%

480,000

-

$491,520

$26,370

14-Nov-13

13,440

October 2018, subject to 

Equal yearly vesting over 3 

14-Nov-20

$0.00

$4,687

4,480

0%

25-Nov-15

578,720

subject to a liquidity event 

Equal monthly vesting over 48 

01-Nov-25

$0.00

$696,924

84,399

Denali Capital 

21-Dec-12

654,560

December 2015 to 1 November 

21 December 2012

31-Dec-16

$0.14

$19,146

25-Nov-13

578,720

25% on the first anniversary of 

25-Nov-20

$0.00

$201,829

144,680

Jellicom Pty Ltd as 

08-Aug-12

1,600,200

November 2014 and 1/48th 

Equal monthly vesting over 12 

01-Oct-18

$0.14

$148,019

Martin Hosking)

25-Nov-14                578,720  25% on the first anniversary of 

2014, effective 1 November 

24-Nov-21

$0.00

$278,075

229,080

0%

0%

$278,075

(1) Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post-split numbers.

over the next 36 months in 

(2) Value at grant date for options / performance rights has been determined by using the Black-Scholes method. 

equal monthly numbers up to 1 

November 2018, subject to a 

(3) The vesting of performance rights is subject to a liquidity event condition and service conditions. The numbers disclosed represent time based contingent rights (i.e. vesting contingent on the liquidity 

liquidity event condition

event condition being satisfied). The liquidity event condition will be met in FY 2017 on the date six months after the date of the IPO.

680,000

25% on the first anniversary of 

01-Nov-25

$0.85

$235,193

-

Chris Nunn

01-Nov-15

0%

0%

$235,193

(4) For Barry Newstead, Corina Davis, Martin Hosking and Rob Baumert, the noting of options as 'forfeited/lapsed' (20% in each case) in fact reflects that 80% of a total pool of shares became subject to the 

the grant date, being 1 

option for each individual, following determination of company performance conditions outlined in the relevant option agreements.

November 2016 and 1/48th 

(5) In October 2014, the Board approved a grant of 248,360, $Nil price options to Richard Cawsey, vesting over 3 years from 1 October 2014. However, the agreement was not executed at that time. This 

over the next 36 months in 

grant will be put up for shareholders' approval during the AGM. 

equal monthly numbers up to 1 

November 2019

20-Mar-15

88,480

Equal monthly vesting over 36 

n/a

$0.00

$44,992

17,200

19%

17,200

81%

71,280

$8,746

20-Mar-15                206,480  Equal monthly vesting over 36 

n/a

$0.00

$104,995

40,160

19%

40,160

81%

166,320

$20,421

Stephanie Tilenius 12-May-14

731,520

Equal monthly vesting over 36 

12-May-21

$0.37

$108,631

243,840

0%

01-Jun-14

81,360

1/3rd on the first anniversary of 

01-Jun-19

$0.00

$28,374

27,120

0%

Denali Venture 

28-Mar-13

138,480

Equal yearly vesting over 3 

28-Mar-20

$0.00

$26,370

46,160

0%

$26,370

14-Nov-13

13,440

Equal yearly vesting over 3 

14-Nov-20

$0.00

$4,687

4,480

0%

$4,687

Denali Capital 

21-Dec-12

654,560

21 December 2012

31-Dec-16

$0.14

$19,146

Jellicom Pty Ltd as 

08-Aug-12

1,600,200

Equal monthly vesting over 12 

01-Oct-18

$0.14

$148,019

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

-

-

-

-

date, being 1 December 2016 

Chair of the Company's Audit & 

and 1/48th over the next 36 

Risk Committee

months in equal monthly 

numbers up to 1 December 

months commencing from 1 

2019

April 2015 to 1 March 2018, 

4,340 vest immediately on 

subject to holding the office of 

grant date and 2,150 monthly 

Director of the Company

thereafter over the next 35 

Equal monthly vesting over 36 

months up to 1 January 2019 

months commencing from 1 

subject to holding the office of 

June 2014 to 1 May 2017

Director of the Company

the grant date, being 1 June 

date and 269 monthly 

2015 and 1/36th over the next 

thereafter over the next 35 

24 months in equal monthly 

months up to 1 January 2019 

numbers up to 1 June 2017, 

subject to holding the office of 

subject to a liquidity event 

Chair of the Company's Audit & 

condition

Risk Committee

of the grant date, being 5 

years commencing from 1 

March 2016 and 1/48th over 

March 2014 to 1 March 2016, 

the next 31 months in equal 

subject to a liquidity event 

monthly numbers up to 1 

condition

performance conditions and 

years commencing from 1 

liquidity event

March 2014 to 1 March 2016, 

condition

months commencing from 1 

2019

the grant date, being 25 

over the next 36 months in 

months commencing from 1 

equal monthly numbers up to 1 

October 2011 to 1 September 

November 2017, subject to a 

2012. These were transferred 

liquidity event condition

from Martin Hosking on 2 May 

2011

the grant date, being 25 

November 2015 and 1/48th 

months commencing from 1 

April 2015 to 1 March 2018, 

subject to holding the office of 

Chair of the Company's Audit & 

Risk Committee

months commencing from 1 

April 2015 to 1 March 2018, 

subject to holding the office of 

Director of the Company

months commencing from 1 

June 2014 to 1 May 2017

the grant date, being 1 June 

2015 and 1/36th over the next 

24 months in equal monthly 

numbers up to 1 June 2017, 

subject to a liquidity event 

condition

years commencing from 1 

March 2014 to 1 March 2016, 

subject to a liquidity event 

condition

years commencing from 1 

March 2014 to 1 March 2016, 

subject to a liquidity event 

condition

months commencing from 1 

October 2011 to 1 September 

2012. These were transferred 

from Martin Hosking on 2 May 

2014, effective 1 November 

2011

(1) Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post-split numbers.

(2) Value at grant date for options / performance rights has been determined by using the Black-Scholes method. 

(3) The vesting of performance rights is subject to a liquidity event condition and service conditions. The numbers disclosed represent time based contingent rights (i.e. vesting contingent on the liquidity 

event condition being satisfied). The liquidity event condition will be met in FY 2017 on the date six months after the date of the IPO.

(4) For Barry Newstead, Corina Davis, Martin Hosking and Rob Baumert, the noting of options as 'forfeited/lapsed' (20% in each case) in fact reflects that 80% of a total pool of shares became subject to the 

option for each individual, following determination of company performance conditions outlined in the relevant option agreements.

(5) In October 2014, the Board approved a grant of 248,360, $Nil price options to Richard Cawsey, vesting over 3 years from 1 October 2014. However, the agreement was not executed at that time. This 

grant will be put up for shareholders' approval during the AGM. 

Annual Report 2016             
                   
                   
             
                   
                   
           
      
        
                   
           
   
                   
        
               
      
                   
                   
               
   
        
        
               
      
                   
                   
      
                   
                   
               
             
                   
                   
             
                   
                   
           
   
                   
        
               
   
                  
                  
               
   
                  
                  
           
             
                   
                   
                 
      
                   
                   
        
                   
                   
           
   
                   
        
               
     
                   
                   
               
   
                   
                   
   
                   
                   
               
             
                   
                   
                 
      
           
           
      
           
        
               
   
                   
                   
                 
      
                   
                   
               
      
                   
                   
                 
        
                   
                   
               
             
                   
                   
           
             
                   
                   
             
                   
                   
             
                   
                   
           
      
        
                   
           
   
                   
        
               
      
                   
                   
               
   
        
        
               
      
                   
                   
      
                   
                   
               
             
                   
                   
             
                   
                   
           
   
                   
        
               
   
                  
                  
               
   
                  
                  
           
             
                   
                   
                 
      
                   
                   
        
                   
                   
           
   
                   
        
               
     
                   
                   
               
   
                   
                   
   
                   
                   
               
             
                   
                   
                 
      
           
           
      
           
        
               
   
                   
                   
                 
      
                   
                   
               
      
                   
                   
                 
        
                   
                   
               
             
                   
                   
           
             
                   
                   
                            
                           
                          
           
                  
                           
-

-

-

-

Equity grants outstanding

 # of options/ 

Grant date

rights granted Vest period/date

Richard Cawsey (5) 27-Oct-09                720,000  Equal monthly vesting over 36 

Value of options/ 

Vested 

rights at grant 

during the 

Exercise 

Expiry date

price 

01-Mar-17

$0.05

date (2)

$15,840

year # (3) 

Exercised %

Exercised #

lapsed %(4)

lapsed #(4)

Forfeited/ 

Forfeited/ 

0%

0%

0%

0%

Value of 

options/

rights post 

forfeiture

$15,840

$15,840

29-Sep-10                720,000  Equal monthly vesting over 36 

01-Oct-17

$0.05

$15,840

Rob Baumert

01-Sep-11

1,267,200

Equal monthly vesting over 48 

21-Jul-17

$0.13

$56,074

52,800

63%

800,000

0%

$56,074

24-Oct-14

1,200,000

25% on the first anniversary of 

01-Oct-24

$0.48

$312,900

400,000

0%

20%

240,000

$250,320

01-Oct-13

200,160

25% on the first anniversary of 

01-Oct-18

$0.00

$69,806

50,040

0%

0%

-

$69,806

Corina Davis

24-Oct-14

960,000

25% on the first anniversary of 

01-Oct-24

$0.48

$250,320

320,000

28%

272,000

20%

192,000

$200,256

01-Oct-13

288,000

25% on the first anniversary of 

01-Oct-18

$0.00

$100,440

72,000

0%

0%

$100,440

Teresa Engelhard

03-Jun-14                299,640  Equal monthly vesting over 36 

03-Jun-21

$0.00

$104,499

99,880

0%

0%

$104,499

Vanessa Freeman

01-Nov-15

120,000

25% to vest on 1 March 2017 

01-Nov-25

$0.00

$93,150

01-Nov-15                480,000  25% to vest on 1 March 2017 

01-Nov-25

$0.75

$179,731

0%

0%

0%

0%

$93,150

$179,731

Martin Hosking

05-Mar-15

1,854,000

25% on the first anniversary of 

05-Mar-25

$0.51

$464,891

617,920

0%

20%

370,800

$371,912

01-Oct-13

790,360

25% on the first anniversary of 

01-Oct-20

$0.00

$275,638 197,600

0%

0%

$275,638

01-Oct-14

790,360

25% on the first anniversary of 

01-Oct-21

$0.00

$379,768 329,320

0%

0%

$379,768

Victor Kovalev

14-Dec-15

1,200,000

25% on the first anniversary of 

14-Dec-25

$1.20

$672,285

-

0%

0%

$672,285

Grant Murdoch

01-Feb-16

79,590

4,340 vest immediately on 

01-Feb-26

$0.00

$95,846

12,940

0%

0%

$95,846

01-Feb-16                     9,950  535 vest immediately on grant 

01-Feb-26

$0.00

$11,982

1,611

0%

0%

$11,982

Barry Newstead

05-Mar-15

2,400,000

35.42% on the first anniversary 

05-Mar-25

$0.51

$614,400

800,000

0%

20%

480,000

$491,520

25-Nov-15

578,720

01-Nov-25

$0.00

$696,924

84,399

0%

$696,924

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

0%

0%

0%

$201,829

$278,075

months commencing from 1 

April 2010 to 1 March 2013

months commencing from 1 

October 2010 to 1 September 

2013

2015

months commencing from 1 

September 2011 to 1 August 

the vesting commencement 

date, being 1 October 2015 and 

1/48th over the next 36 months 

in equal monthly numbers up 

to 1 October 2018, subject to 

performance conditions

the grant date, being 1 October 

2014 and 1/48th over the next 

36 months in equal monthly 

numbers up to 1 October 2017, 

subject to a liquidity event 

condition

the vesting commencement 

date, being 1 October 2015 and 

1/48th over the next 36 months 

in equal monthly numbers up 

to 1 October 2018, subject to 

performance conditions

the grant date, being 1 October 

2014 and 1/48th over the next 

36 months in equal monthly 

numbers up to 1 October 2017, 

subject to a liquidity event 

condition

months commencing from 3 

June 2014 to 3 May 2017, 

subject to a liquidity event 

condition

and 1/48th over the next 36 

months in equal monthly 

numbers up to 1 March 2020

and 1/48th over the next 36 

months in equal monthly 

numbers up to 1 March 2020

the vesting commencement 

date, being 1 October 2015 and 

1/48th over the next 36 months 

in equal monthly numbers up 

to 1 October 2018, subject to 

performance conditions

the grant date, being 1 October 

2014 and 1/48th over the next 

36 months in equal monthly 

numbers up to 1 October 2017, 

subject to a liquidity event 

condition

the grant date, being 1 October 

2015 and 1/48th over the next 

36 months in equal monthly 

numbers up to 1 October 2018, 

subject to a liquidity event 

condition

the vesting commencement 

date, being 1 December 2016 

and 1/48th over the next 36 

months in equal monthly 

numbers up to 1 December 

2019

grant date and 2,150 monthly 

thereafter over the next 35 

months up to 1 January 2019 

subject to holding the office of 

Director of the Company

date and 269 monthly 

thereafter over the next 35 

months up to 1 January 2019 

subject to holding the office of 

Chair of the Company's Audit & 

Risk Committee

of the grant date, being 5 

March 2016 and 1/48th over 

the next 31 months in equal 

monthly numbers up to 1 

October 2018, subject to 

performance conditions and 

liquidity event

Equal monthly vesting over 48 
months commencing from 1 
December 2015 to 1 November 
2019

25% on the first anniversary of 
the grant date, being 25 
November 2014 and 1/48th 
over the next 36 months in 
equal monthly numbers up to 1 
November 2017, subject to a 
liquidity event condition

Equity grants outstanding

25-Nov-14                578,720  25% on the first anniversary of 

24-Nov-21

$0.00

$278,075

229,080

0%

25-Nov-20

$0.00

$201,829

144,680

0%

Warrants over Ordinary Shares holdings

25-Nov-13

578,720

These were issued in terms of the Facility Agreement.

the grant date, being 25 
November 2015 and 1/48th 
Balance at the 
over the next 36 months in 
start of the 
equal monthly numbers up to 1 
year 
November 2018, subject to a 
liquidity event condition

2016

 # of options/ 
rights granted Vest period/date

Related Party
Denali Capital Managers Pty Ltd 

Grant date
01-Nov-15

Granted during 
the year as 
compensation

Expiry date
01-Mar-17
01-Nov-25

Exercised 
during the year
Exercise 
price 
$0.05
$0.85

Equivalent post-split numbers (1)
Forfeited 
during the 
year

Value of options/ 
rights at grant 

Balance at the 
Vested 
end of the year
during the 

Vested and 
exercisable at the 
end of the year

Unvested  at 
the end of the 
year
Forfeited/ 

date (2)
$15,840
$235,193

year # (3)  Exercised %
0%
0%
654,560

Exercised #

lapsed %(4)
0%
0%
-

0%

81%

0%

20%
81%

-

-

-

-

-

-
-

0%

n/a

19%

63%

$0.00

$0.13

$0.05

88,480

17,200

52,800

17,200

731,520

680,000

$44,992

800,000

$56,074

$15,840

0%
19%

21-Jul-17

01-Oct-17

-
-
654,560

01-Sep-11

20-Mar-15

1,267,200

1,200,000

$0.48
$0.00

Rob Baumert

-
40,160

400,000
40,160

01-Oct-24
n/a

$312,900
$104,995

Stephanie Tilenius 12-May-14

(Beneficiary - Richard Cawsey) (2)

Richard Cawsey (5) 27-Oct-09                720,000  Equal monthly vesting over 36 
25% on the first anniversary of 
Chris Nunn
          654,560 
months commencing from 1 
the grant date, being 1 
April 2010 to 1 March 2013
November 2016 and 1/48th 
(1) Effective 1 December 2015, each share of the company was split into 40. The warrant holdings above have been converted to equivalent post-split 
over the next 36 months in 
29-Sep-10                720,000  Equal monthly vesting over 36 
numbers.
equal monthly numbers up to 1 
months commencing from 1 
(2) Denali Capital Managers Pty Ltd (Denali), an associated entity of Richard Cawsey, was issued with the warrants set out above as consideration for 
November 2019
October 2010 to 1 September 
Denali providing a loan facility to the Company.  The loan facility agreement terminated in December 2012.  The warrants may be exercised at any time 
Equal monthly vesting over 36 
2013
up to and including 31 December 2016.
months commencing from 1 
Equal monthly vesting over 48 
April 2015 to 1 March 2018, 
months commencing from 1 
subject to holding the office of 
September 2011 to 1 August 
Chair of the Company's Audit & 
2015
Risk Committee
24-Oct-14
25% on the first anniversary of 
20-Mar-15                206,480  Equal monthly vesting over 36 
the vesting commencement 
months commencing from 1 
date, being 1 October 2015 and 
April 2015 to 1 March 2018, 
1/48th over the next 36 months 
subject to holding the office of 
in equal monthly numbers up 
Director of the Company
to 1 October 2018, subject to 
Equal monthly vesting over 36 
performance conditions
months commencing from 1 
June 2014 to 1 May 2017
25% on the first anniversary of 
1/3rd on the first anniversary of 
the grant date, being 1 October 
the grant date, being 1 June 
2014 and 1/48th over the next 
2015 and 1/36th over the next 
36 months in equal monthly 
24 months in equal monthly 
numbers up to 1 October 2017, 
numbers up to 1 June 2017, 
subject to a liquidity event 
subject to a liquidity event 
condition
condition
25% on the first anniversary of 
the vesting commencement 
Equal yearly vesting over 3 
date, being 1 October 2015 and 
years commencing from 1 
1/48th over the next 36 months 
March 2014 to 1 March 2016, 
in equal monthly numbers up 
subject to a liquidity event 
to 1 October 2018, subject to 
condition
performance conditions
Equal yearly vesting over 3 
years commencing from 1 
25% on the first anniversary of 
March 2014 to 1 March 2016, 
the grant date, being 1 October 
subject to a liquidity event 
2014 and 1/48th over the next 
condition
36 months in equal monthly 
21 December 2012
numbers up to 1 October 2017, 
subject to a liquidity event 
condition

Denali Venture 
Partners (Aust) - 
(Beneficiary - 
Richard Cawsey)

01-Oct-18
01-Jun-19

01-Oct-13
01-Jun-14

$69,806
$28,374

200,160
81,360

50,040
27,120

$0.00
$0.00

Corina Davis

12-May-21

28-Mar-20

28-Mar-13

14-Nov-20

14-Nov-13

31-Dec-16

21-Dec-12

$250,320

$100,440

$108,631

01-Oct-24

01-Oct-18

24-Oct-14

01-Oct-13

$26,370

320,000

272,000

960,000

138,480

654,560

$19,146

288,000

243,840

0%
0%

46,160

$4,687

72,000

13,440

$0.00

$0.00

$0.14

$0.48

$0.00

4,480

$0.37

28%

0%

0%

0%

0%

0%

-
-

-

-

-

-

-

-

0%

0%

0%

0%

0%
0%

20%

0%

Value of 
options/
rights post 
forfeiture
$15,840
$235,193

Forfeited/ 

lapsed #(4)
-
-

-

$15,840

71,280

$8,746

-

$56,074

240,000
166,320

$250,320
$20,421

-

-
-

$108,631

$69,806
$28,374

192,000

$200,256

-

-

-

-

$26,370

$4,687

$100,440

$19,146

$104,499
$148,019

-
-

-
-

$0.00

0%
0%

0%
0%

120,000

01-Nov-15

01-Nov-25

1,600,200

$0.00
$0.14

99,880
-

$104,499
$148,019

03-Jun-21
01-Oct-18

03-Jun-14                299,640  Equal monthly vesting over 36 
08-Aug-12
Equal monthly vesting over 12 
months commencing from 3 
months commencing from 1 
June 2014 to 3 May 2017, 
October 2011 to 1 September 
subject to a liquidity event 
2012. These were transferred 
condition
from Martin Hosking on 2 May 
25% to vest on 1 March 2017 
2014, effective 1 November 
and 1/48th over the next 36 
2011
months in equal monthly 
numbers up to 1 March 2020
(1) Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post-split numbers.
01-Nov-15                480,000  25% to vest on 1 March 2017 
and 1/48th over the next 36 
(2) Value at grant date for options / performance rights has been determined by using the Black-Scholes method. 
months in equal monthly 
(3) The vesting of performance rights is subject to a liquidity event condition and service conditions. The numbers disclosed represent time based contingent rights (i.e. vesting contingent on the liquidity 
numbers up to 1 March 2020
event condition being satisfied). The liquidity event condition will be met in FY 2017 on the date six months after the date of the IPO.
$0.51
25% on the first anniversary of 
Martin Hosking
(4) For Barry Newstead, Corina Davis, Martin Hosking and Rob Baumert, the noting of options as 'forfeited/lapsed' (20% in each case) in fact reflects that 80% of a total pool of shares became subject to the 
the vesting commencement 
option for each individual, following determination of company performance conditions outlined in the relevant option agreements.
date, being 1 October 2015 and 
1/48th over the next 36 months 
in equal monthly numbers up 
to 1 October 2018, subject to 
performance conditions

(5) In October 2014, the Board approved a grant of 248,360, $Nil price options to Richard Cawsey, vesting over 3 years from 1 October 2014. However, the agreement was not executed at that time. This 
grant will be put up for shareholders' approval during the AGM. 

1,854,000

05-Mar-25

05-Mar-15

01-Nov-25

$179,731

$464,891

$93,150

617,920

370,800

$0.75

20%

0%

0%

0%

0%

0%

-

-

-

-

-

-

-

$179,731

$371,912

$93,150

01-Oct-20

$0.00

$275,638 197,600

0%

01-Oct-21

$0.00

$379,768 329,320

0%

38

14-Dec-25

$1.20

$672,285

-

0%

01-Oct-13

790,360

01-Oct-14

790,360

Victor Kovalev

14-Dec-15

1,200,000

25% on the first anniversary of 
the grant date, being 1 October 
2014 and 1/48th over the next 
36 months in equal monthly 
numbers up to 1 October 2017, 
subject to a liquidity event 
condition

25% on the first anniversary of 
the grant date, being 1 October 
2015 and 1/48th over the next 
36 months in equal monthly 
numbers up to 1 October 2018, 
subject to a liquidity event 
condition

25% on the first anniversary of 
the vesting commencement 

date, being 1 December 2016 

and 1/48th over the next 36 

months in equal monthly 

numbers up to 1 December 

2019

grant date and 2,150 monthly 

thereafter over the next 35 

months up to 1 January 2019 

subject to holding the office of 

Director of the Company

date and 269 monthly 

thereafter over the next 35 

months up to 1 January 2019 

subject to holding the office of 

Chair of the Company's Audit & 

Risk Committee

of the grant date, being 5 

March 2016 and 1/48th over 

the next 31 months in equal 

monthly numbers up to 1 

October 2018, subject to 

performance conditions and 

liquidity event

months commencing from 1 

December 2015 to 1 November 

2019

the grant date, being 25 

November 2014 and 1/48th 

over the next 36 months in 

equal monthly numbers up to 1 

November 2017, subject to a 

liquidity event condition

the grant date, being 25 

November 2015 and 1/48th 

over the next 36 months in 

equal monthly numbers up to 1 

November 2018, subject to a 

liquidity event condition

the grant date, being 1 

November 2016 and 1/48th 

over the next 36 months in 

equal monthly numbers up to 1 

November 2019

months commencing from 1 

April 2015 to 1 March 2018, 

subject to holding the office of 

Chair of the Company's Audit & 

Risk Committee

months commencing from 1 

April 2015 to 1 March 2018, 

subject to holding the office of 

Director of the Company

months commencing from 1 

June 2014 to 1 May 2017

the grant date, being 1 June 

2015 and 1/36th over the next 

24 months in equal monthly 

numbers up to 1 June 2017, 

subject to a liquidity event 

condition

years commencing from 1 

March 2014 to 1 March 2016, 

subject to a liquidity event 

condition

years commencing from 1 

March 2014 to 1 March 2016, 

subject to a liquidity event 

condition

months commencing from 1 

October 2011 to 1 September 

2012. These were transferred 

from Martin Hosking on 2 May 

2014, effective 1 November 

2011

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

$275,638

$379,768

$672,285

$108,631

$28,374

$19,146

$148,019

Grant Murdoch

01-Feb-16

79,590

4,340 vest immediately on 

01-Feb-26

$0.00

$95,846

12,940

0%

0%

$95,846

01-Feb-16                     9,950  535 vest immediately on grant 

01-Feb-26

$0.00

$11,982

1,611

0%

0%

$11,982

Barry Newstead

05-Mar-15

2,400,000

35.42% on the first anniversary 

05-Mar-25

$0.51

$614,400

800,000

0%

20%

480,000

$491,520

25-Nov-15

578,720

Equal monthly vesting over 48 

01-Nov-25

$0.00

$696,924

84,399

0%

$696,924

25-Nov-13

578,720

25% on the first anniversary of 

25-Nov-20

$0.00

$201,829

144,680

0%

$201,829

25-Nov-14                578,720  25% on the first anniversary of 

24-Nov-21

$0.00

$278,075

229,080

0%

0%

$278,075

Chris Nunn

01-Nov-15

680,000

25% on the first anniversary of 

01-Nov-25

$0.85

$235,193

-

0%

0%

$235,193

20-Mar-15

88,480

Equal monthly vesting over 36 

n/a

$0.00

$44,992

17,200

19%

17,200

81%

71,280

$8,746

20-Mar-15                206,480  Equal monthly vesting over 36 

n/a

$0.00

$104,995

40,160

19%

40,160

81%

166,320

$20,421

Stephanie Tilenius 12-May-14

731,520

Equal monthly vesting over 36 

12-May-21

$0.37

$108,631

243,840

0%

01-Jun-14

81,360

1/3rd on the first anniversary of 

01-Jun-19

$0.00

$28,374

27,120

0%

Denali Venture 

28-Mar-13

138,480

Equal yearly vesting over 3 

28-Mar-20

$0.00

$26,370

46,160

0%

$26,370

14-Nov-13

13,440

Equal yearly vesting over 3 

14-Nov-20

$0.00

$4,687

4,480

0%

$4,687

Denali Capital 

21-Dec-12

654,560

21 December 2012

31-Dec-16

$0.14

$19,146

Jellicom Pty Ltd as 

08-Aug-12

1,600,200

Equal monthly vesting over 12 

01-Oct-18

$0.14

$148,019

-

-

0%

0%

Partners (Aust) - 

(Beneficiary - 

Richard Cawsey)

Managers Pty Ltd 

(Beneficiary - 

Richard Cawsey)

trustee for the 

Three Springs 

Family Trust 

(Beneficiary - 

Martin Hosking)

(1) Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post-split numbers.

(2) Value at grant date for options / performance rights has been determined by using the Black-Scholes method. 

(3) The vesting of performance rights is subject to a liquidity event condition and service conditions. The numbers disclosed represent time based contingent rights (i.e. vesting contingent on the liquidity 

event condition being satisfied). The liquidity event condition will be met in FY 2017 on the date six months after the date of the IPO.

(4) For Barry Newstead, Corina Davis, Martin Hosking and Rob Baumert, the noting of options as 'forfeited/lapsed' (20% in each case) in fact reflects that 80% of a total pool of shares became subject to the 

option for each individual, following determination of company performance conditions outlined in the relevant option agreements.

(5) In October 2014, the Board approved a grant of 248,360, $Nil price options to Richard Cawsey, vesting over 3 years from 1 October 2014. However, the agreement was not executed at that time. This 

grant will be put up for shareholders' approval during the AGM. 

Denali Capital 
Managers Pty Ltd 
(Beneficiary - 
Richard Cawsey)
Teresa Engelhard
Jellicom Pty Ltd as 
trustee for the 
Three Springs 
Family Trust 
(Beneficiary - 
Vanessa Freeman
Martin Hosking)

Redbubble             
                   
                   
             
                   
                   
           
      
        
                   
           
   
                   
        
               
      
                   
                   
               
   
        
        
               
      
                   
                   
      
                   
                   
               
             
                   
                   
             
                   
                   
           
   
                   
        
               
   
                  
                  
               
   
                  
                  
           
             
                   
                   
                 
      
                   
                   
        
                   
                   
           
   
                   
        
               
     
                   
                   
               
   
                   
                   
   
                   
                   
               
             
                   
                   
                 
      
           
           
      
           
        
               
   
                   
                   
                 
      
                   
                   
               
      
                   
                   
                 
        
                   
                   
               
             
                   
                   
           
             
                   
                   
             
                   
                   
             
                   
                   
           
      
        
                   
           
   
                   
        
               
      
                   
                   
               
   
        
        
               
      
                   
                   
      
                   
                   
               
             
                   
                   
             
                   
                   
           
   
                   
        
               
   
                  
                  
               
   
                  
                  
           
             
                   
                   
                 
      
                   
                   
        
                   
                   
           
   
                   
        
               
     
                   
                   
               
   
                   
                   
   
                   
                   
               
             
                   
                   
                 
      
           
           
      
           
        
               
   
                   
                   
                 
      
                   
                   
               
      
                   
                   
                 
        
                   
                   
               
             
                   
                   
           
             
                   
                   
                            
                           
                          
           
                  
                           
9. Loans, transactions and other balances with KMP and their related parties

9.1 Other transactions with KMP

Richard Cawsey, the Chair of the Board, is a partner of Denali Venture Partners. Denali Venture Partners has provided 

various consulting services to the Group for which fees of $50,000 were paid. The consulting fees are based on the 

time and service provided and the rates are equivalent to other similarly sized entities. As at 30 June 2016, there was no 

balance outstanding towards the consulting fees. 

Chris Nunn (CFO), is a director of Elite Executive Services Pty Ltd, which provided executive relocation services to the 

employees of Redbubble during the year for which the fees totaled $12,710. The fees are based on the time and service 

provided and the rates are equivalent to other similarly sized entities. At the year end, the balance outstanding was 

$1,865.

Rob Baumert (CF&AO), exercised a part of his options and sold the related shares during the year ended 30 June 2016, 

resulting in a receivable balance of $79,000 in relation to exercise and withholding taxes on the sale. As at year end, the 

balance stands recovered.

The Directors’ Report is made in accordance with a resolution of the Directors of the Company. 

Richard Cawsey  

Chairman  

Melbourne 

25 August 2016 

38

39

Annual Report 2016 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of 
comprehensive income 
for the year ended 30 June 2016

40

RedbubbleConsolidated statement of comprehensive income
for the year ended 30 June 2016

Consolidated statement of comprehensive income for the year ended 30 June 2016

Revenue from services

Operating expenses

Fulfiller expenses

Employee and contractor costs

Marketing expenses

Operations and administration

Depreciation and amortisation

Finance costs

Total operating expenses

Other income

Other expenses

Loss before income tax

Income tax (expense)/benefit

Total loss for the year attributable to owners

Other comprehensive income

Items that will be reclassified subsequently to profit or loss 

Loss on foreign currency translation

Total other comprehensive loss attributable to owners

Total comprehensive loss for the year attributable to owners

Loss per share attributable to the ordinary equity holders of the company

Basic loss per share

Diluted loss per share

Notes

4

5

6

7 & 8

9

10

11

12

13

14

14

2016
$'000

114,578

(75,575)

(24,696)

(9,786)

(14,761)

(4,009)

(1,829)

(130,656)

300

(606)

(16,384)

(3,433)

(19,817)

(304)

(304)

(20,121)

(0.13)

(0.13)

2015
$'000

71,070

(46,998)

(14,748)

(6,529)

(8,776)

(2,027)

(235)

(79,313)

178

(669)

(8,734)

2,466

(6,268)

(541)

(541)

(6,809)

(0.07)

(0.07)

The above consolidated statement of comprehensive income should be read in conjunction with accompanying notes.

40

41

Annual Report 2016                           
                              
                             
                             
                             
                             
                               
                               
                             
                               
                               
                               
                               
                                   
                          
                             
                                    
                                    
                                   
                                   
                             
                               
                               
                             
                               
                                   
                                   
                                   
                                   
                             
                               
                                 
                                 
                                 
                                 
Consolidated statement of comprehensive income
for the year ended 30 June 2016

Current assets

Cash and cash equivalents

Trade and other receivables

Inventories

Other financial assets

Other current assets

Current tax assets

Total current assets

Non-current assets

Property, plant and equipment

Intangible assets

Other financial assets

Deferred tax assets

Related party loan

Total non-current assets

Total assets

Current liabilities

Trade and other payables

Unearned revenue

Current tax liabilities

Employee benefit liabilities

Total current liabilities

Non-current liabilities

Non-current borrowings

Employee benefit liabilities

Total non-current liabilities

Total liabilities

Net assets

Equity

Contributed equity

Share based payment reserve

Foreign exchange translation reserve

Accumulated losses

Total equity

Notes

2016
$'000

2015
$'000

15                                41,977                                 13,974 

18                                     490 

                                    708 

19                                     181 

                                    184 

20                                        40 

                                         -   

21                                     919 

                                    622 

                                    637 

                                         -   

                               44,244                                 15,488 

22                                  1,245 

                                 1,191 

23                                  7,416 

                                 4,591 

20                                  1,088 

                                    517 

13                                  1,649 

                                 5,043 

36

                                         -                                        331 

                               11,398                                 11,673 

                               55,642                                 27,161 

24                                13,079                                 10,285 

                                 2,443 

                                 1,652 

                                         -                                           83 

25                                  1,070 

                                    692 

                               16,592                                 12,712 

26

                                         -                                  15,166 

25                                        67 

                                       46 

                                       67                                 15,212 

                               16,659                                 27,924 

                               38,983 

(763)

27                                67,865 

                                 9,532 

28                                  3,214 

                                 1,680 

28                                    (906)                                    (602)

                             (31,190)                              (11,373)

                               38,983 

(763)

The above consolidated balance sheet should be read in conjunction with accompanying notes.

42

RedbubbleConsolidated balance sheet
for the year ended 30 June 2016

Consolidated statement of changes in equity for the year ended 30 June 2016

2015
Balance at 1 July 2014

Loss for the year

Other comprehensive loss

Total comprehensive loss

Exercise of share options

Transfer of exercised options

Share based 
payments 
reserve
$'000

Accumulated 
Losses
$'000
                 9,167                       533                       (61)                (5,105)

Share Capital
$'000

Foreign 
exchange 
translation 
reserve
$'000

Notes

Total
$'000
                 4,534 

                         -                             -                             -                  (6,268)                (6,268)

                         -                             -                      (541)

                         -                      (541)

                         -                             -                      (541)                (6,268)                (6,809)

27                      177 

                         -                             -                             -                        177 

                     188                     (188)

                         -                             -                             -   

Issue of options as share based compensation

                         -                        461 

                         -                             -                        461 

Issue of performance rights as share based 
compensation

Balance at 30 June 2015

                         -                        874 

                         -                             -                        874 

                 9,532                   1,680                     (602)              (11,373)                    (763)

2016

Balance as at 1 July 2015

Loss for the year

Other comprehensive loss

Total comprehensive loss

Share based 
payments 
reserve

Foreign 
exchange 
translation 
reserve

Accumulated 
Losses

Share Capital

Notes

$'000

$'000

$'000

$'000

Total

$'000

                 9,532                   1,680                     (602)              (11,373)                    (763)

                         -                             -                             -                (19,817)              (19,817)

                         -                             -   

(304)

                         -                      (304)

                         -                             -                      (304)              (19,817)              (20,121)

Issue of ordinary shares pursuant to the IPO

27               30,000 

                         -                             -                             -                 30,000 

IPO costs, net of tax

8                (1,433)

                         -                             -                             -                  (1,433)

Conversion of cumulative redeemable preference 
shares

26               16,273 

                         -                             -                             -                 16,273 

Conversion of pre-IPO convertible notes

34               12,250 

                         -                             -                             -                 12,250 

Exercise of share options

27                      672 

                         -                             -                             -                        672 

Transfer of exercised options / performance rights

                     571                     (571)

                         -                             -                             -   

Issue of options as share based compensation

                         -                    1,361 

                         -                             -                    1,361 

Issue of performance rights as share based 
compensation

Balance at 30 June 2016

                         -                        744 

                         -                             -                        744 

              67,865                   3,214                     (906)              (31,190)

              38,983 

The above consolidated statement of changes in equity should be read in conjunction with accompanying notes.

42

43

Annual Report 2016                   
Consolidated statement of changes in equity
for the year ended 30 June 2016

Consolidated statement of cash flows for the year ended 30 June 2016

Cash flows from operating activities

Receipts from customers

Payments to artists

Payments to fulfillers

Payments to other suppliers and employees

Finance income received

Other income

Income taxes paid

Notes

2016
$'000

2015
$'000

                            145,442 

                               87,901 

                             (20,364)

                             (12,092)

                             (74,902)

                             (45,191)

                             (54,886)

                             (29,856)

                                    190 

                                       40 

                                    120 

                                    119 

                                   (285)

                                   (754)

Net cash (used in)/provided by operating activities

16                                (4,685)

                                    167 

Cash flows from investing activities

Payment for property, plant and equipment

Payment for intangible assets

Payment for deposit on capital works

Repayment of related party loan and interest

Net cash used in investing activities

Cash flows from financing activities

Proceeds from issue of share capital pursuant to the IPO

IPO costs

Proceeds from issue of pre-IPO convertible notes

Transaction costs for issue of pre-IPO convertible notes

Proceeds from issue of cumulative redeemable preference shares

Transaction costs for cumulative redeemable preference shares

Proceeds from exercise of share options

Transaction costs for establishment of loan facility

Net cash provided by financing activities

Net increase in cash and cash equivalents held

Cash and cash equivalents at beginning of year

Effect of exchange rate changes on cash and cash equivalents

                                   (812)

                               (1,001)

                               (6,121)

                               (4,216)

                                   (331)

                                         -   

                                    333 

                                       53 

                               (6,931)

                               (5,164)

27                                30,000 

                                         -   

8                                (1,902)

                                         -   

34                                12,250 
10                                    (608)

                                         -   

                                         -   

                                         -   
                               15,500 

                                         -   

                                   (437)

27                                     672 
                                         -   

                                    177 

                                   (245)

                               40,412 

                               14,995 

                               28,796 

                                 9,998 

                               13,974 

                                 4,621 

                                   (793)

                                   (645)

26

26

Cash and cash equivalents at the end of the financial year

15                                41,977 

                               13,974 

The above consolidated statement of cash flows should be read in conjunction with accompanying notes.

44

Redbubble1. Corporate information

The consolidated financial statements of Redbubble 

Limited for the year ended 30 June 2016 were authorised 

for issue by a resolution of the Directors on 25 August 

2016.

The preparation of financial statements requires the use 

of certain critical accounting estimates. It also requires 

management to exercise its judgment in the process 

of applying the Group’s accounting policies. The areas 

involving a higher degree of judgment or complexity, or 

the areas where assumptions and estimates are significant 

to the financial statements are disclosed in note 3.

The financial report covers Redbubble Limited and its 

controlled entities as the consolidated group (the Group). 

(b) Principles of consolidation 


Redbubble Limited is the ultimate parent company, the 

parent entity, of the Group.

Subsidiaries are all entities over which the Group has 

control. Control is established when the Group is 

Redbubble Limited (the Company) is a for profit company 

exposed to, or has rights to variable returns from its 

limited by shares, incorporated and domiciled in Australia, 

involvement with the entity and has the ability to affect 

whose shares are publicly traded on the Australian Stock 

those returns through its power to direct the relevant 

Exchange. The Company completed an Initial Public 

activities of the entity. Subsidiaries are fully consolidated 

Offering (IPO) on 16 May 2016 totalling $39.83 million, 

from the date on which the Group gains control. They 

which included $30.0 million from a primary issue (note 

would be deconsolidated from the date that control 

27). 

The Group is a global online marketplace for independent 

artists.

2.  Summary of significant  

accounting policies

The principal accounting policies adopted in the 

preparation of these consolidated financial statements 

are set out below. These policies have been consistently 

applied to all the years presented, unless otherwise 

stated. 

(a) Basis of preparation 

ceases. A list of the subsidiaries is provided in note 29 to 

the financial statements. 

Intercompany transactions, balances and unrealised 

gains or losses on transactions between Group entities are 

fully eliminated on consolidation. Accounting policies of 

subsidiaries have been changed where necessary to ensure 

consistency with the policies adopted by the Group.

(c) Foreign currency transaction

(i) Functional and presentation currency

The functional currency of each of the Group's entities 

is the currency of the primary economic environment 

in which that entity operates. The consolidated financial 

statements are presented in Australian dollars which is 

the parent entity's functional and presentation currency. 

These general purpose financial statements have been 

prepared in accordance with Australian Accounting 

Standards and interpretations issued by the Australian 

Accounting Standards Board and the Corporations Act 

2001.

(ii) Transaction and balances 

Transactions in foreign currencies are initially recorded 

by the Group’s entities at their respective functional 

currency spot rates at the date the transaction first 

qualifies for recognition.

The financial report is presented in Australian dollars and 

all the values are rounded to the nearest thousand dollars 

($000) unless otherwise stated as disclosed in note 2(w).

At the end of the reporting period: 

• 

Foreign currency monetary items are translated using 

the closing exchange rate;

(i) Compliance with IFRS

•  Non-monetary items that are measured at historical 

The consolidated financial statements comply with 

International Financial Reporting Standards (IFRS) as 

issued by the International Accounting Standards Board 

(IASB).

(ii) Historical cost convention

These financial statements have been prepared under the 

historical cost convention.

(iii) Critical accounting estimates

cost are translated using the exchange rate at the 
date of the transaction; and  

•  Non-monetary items that are measured at fair value 
are translated using the exchange rate at the date 
when fair value was determined.  

44

45

Annual Report 2016 
Exchange differences arising on the settlement of monetary 

(e) Government grants

items or on translating monetary items at exchange rates 

different from those at which they were translated on initial 

Grants from government are recognised at the fair 

recognition or in prior reporting periods are recognised 

value when there is reasonable assurance that the grant 

through profit or loss, except where they relate to an item 

will be received and the Group has complied with the 

of other comprehensive income.

required conditions. Grants relating to expense items 

(iii) Group companies

The results and financial position of all the Group 

are recognised as income over the periods necessary to 

match the grant to costs they are compensating. 

entities that have a functional currency different from 

(f) Income tax 

the presentation currency are translated into the 

The tax expense recognised in the statement of 

presentation currency (none of which has the currency of 

comprehensive income relates to current income tax 

a hyperinflationary economy) as follows:

expense plus deferred tax expense (being the movement 

•  Assets and liabilities for each balance sheet are 

in deferred tax assets and liabilities and unused tax losses 

translated at the closing exchange rate at the date of 

during the year).

that balance sheet; 

• 

Income and expenses for each income statement and 

statement of comprehensive income are translated at 

average exchange rates; and 

•  All resulting exchange differences are recognised in 

other comprehensive income. 

Current tax is the amount of income taxes payable 

(recoverable) in respect of the taxable profit (tax loss) for 

the year and is measured at the amount expected to be 
paid to (recovered from) the taxation authorities, using 

the tax rates (and tax laws) that have been enacted or 

substantively enacted by the end of the reporting period. 

(d) Revenue recognition 

(i) Revenue from rendering of services

The Group provides an internet based marketplace 

platform and associated logistics services to facilitate the 

sale of goods from artists to those who want to purchase 

goods bearing the artists’ designs. Artists display and 

sell art via the Group’s website. The Group aggregates 

demand from the buyers to support preferential 

relationships between third party suppliers, fulfillers and 

drop shippers and the artists, using the Group’s platform. 

Revenue from services provided in connection with 

facilitating the sale of goods is recognised when the 

amount can be measured reliably at the value of the 

consideration received or receivable. The Group is 

acting as the artists’ agent in arranging for the selling of 

the artist’s goods to customers. The amounts collected 

on behalf of artists are not recognised in the income 

statement. The revenue recognised by the Group is 

Deferred tax is provided on temporary differences which 

are determined by comparing the carrying amounts of tax 

bases of assets and liabilities to the carrying amounts in 

the consolidated financial statements. 

Deferred tax assets and liabilities are measured at the 

tax rates that are expected to apply to the period when 

the asset is realised or the liability is settled, based 

on tax rates (and tax laws) that have been enacted or 

substantively enacted by the end of the reporting period. 

Deferred tax assets are recognised for all deductible 

temporary differences and unused tax losses to the 

extent:

• 

it is probable that future taxable profits will be 

available against which the deductible temporary 

differences and losses can be utilised

• 

the likelihood of continuing to meet the relevant 

definitions of “same business” are met

effectively the cost of fulfilment and shipment plus the 

• 

 there are no changes in tax legislation that adversely 

Group’s margin. 

affect the ability to realise the deferred tax asset 

benefits.

Amounts disclosed as revenue are net of trade discounts, 

returns, rebates, taxes and fraud. 

(ii) Interest income

Interest income is recognised on a time proportion basis 

using the effective interest method (EIR). The EIR is the 

rate that exactly discounts the estimated future cash 

receipts over the expected life of the financial instrument 

Current tax assets and liabilities are offset where there 

is a legally enforceable right to set off the recognised 

amounts and there is an intention either to settle on a 

net basis or to realise the asset and settle the liability 
simultaneously.  
Deferred tax assets and liabilities are offset where there 
is or would be a legal right to set off current tax assets 

or a shorter period, where appropriate, to the net carrying 

against current tax liabilities and the deferred tax assets 

amount of the financial asset.  

and the deferred tax liabilities relate to income taxes 

46

Redbubblelevied by the same taxation authority on either the same 

(i) Impairment of non-financial assets

taxable entity or different taxable entities which intend 

At the end of each reporting period, the Group assesses 

either to settle current tax liabilities and assets on a net 

whether there is any indication that an asset may be 

basis, or to realise the assets and settle the liabilities 

impaired. If such an indication exists, an impairment test 

simultaneously in each future period in which significant 

is carried out on the asset by comparing the recoverable 

amounts of deferred tax liabilities or assets are expected 

amount of the asset, being the higher of the asset’s fair 

to be settled or recovered.

value less costs to dispose, and value in use, to the asset's 

carrying amount. 

Current and deferred tax is recognised as income or 

an expense and included in profit or loss for the period 

Any excess of the asset’s carrying amount over its 

except where the tax arises from a transaction which is 

recoverable amount is recognised immediately in profit 

recognised in other comprehensive income or equity, in 

or loss, unless the asset is carried at a revalued amount 

which case the tax is recognised in other comprehensive 
income or equity respectively.  

in accordance with another Standard (e.g. in accordance 

with the revaluation model in AASB 116: Property, Plant 

and Equipment). Any impairment loss of a revalued asset 

(g) Property, plant and equipment

is treated as a revaluation decrease in accordance with 

that other Standard.

Plant and equipment is measured on a cost basis and is 

therefore carried at cost less accumulated depreciation 
and any accumulated impairment losses. 

Where it is not possible to estimate the recoverable 
amount of an individual asset, the Group estimates the 

recoverable amount of the cash-generating unit to which 

Depreciation

the asset belongs.

The depreciable amount of all fixed assets is depreciated 

on a straight-line basis over the asset’s useful life to the 

(j) Inventories

Group commencing from the time the asset is held ready 

Inventories of packaging materials are measured at the 

for use. Leasehold improvements are depreciated over 

lower of cost and net realisable value. Cost of inventory is 

the shorter of either the unexpired period of the lease or 

determined using the first-in-first-out basis and are net of 

the estimated useful lives of the improvements.

any rebates and discounts received.

The depreciation rates used for each class of depreciable 
asset are shown below:

Net realisable value is the estimated selling price in the 

ordinary course of business, less the estimated costs of 

Class of Fixed Assets 

Useful life 

Leasehold improvements

Life of lease

Computer equipment

3 years

Furniture and equipment

2-5 years

At the end of each annual reporting period, the 

depreciation method, useful life and residual value of 

each asset is reviewed. Any revisions are accounted for 

prospectively as a change in estimate. 

(h) Intangible assets other than goodwill

Capitalised development costs

Expenditure during the research phase of a project is 

recognised as an expense when incurred. Development 

costs are capitalised only when technical feasibility 

studies identify that the project is expected to deliver 

future economic benefits and these benefits can be 

measured reliably.

Capitalised development costs have a finite useful life and 

are amortised on a straight-line basis based on the future 

economic benefits over the useful life of the project, 
typically between 2 to 3 years.  

completion and the costs necessary to make the sale. 

Net realisable value is estimated using the most reliable 

evidence available at the reporting date and inventory 

is written down through an obsolescence provision if 
necessary.  

(k) Financial assets

Loans, trade and other receivables and other financial 

assets do not include derivative financial assets without 

fixed or determinable payments that are quoted in an 

active market. 

After initial recognition, loans and trade and other 

receivables are measured at amortised cost using the 

effective interest method. Any change in their value is 

recognised in profit or loss. 

Collectability of financial assets is reviewed on an 

ongoing basis. Financial assets which are known to be 

uncollectible are written off by reducing the carrying 

amount directly. 

46

47

Annual Report 2016(l) Cash and cash equivalents

terminate an employee’s employment before the normal 

Cash and cash equivalents comprises cash on hand 

an offer of benefits in exchange for the termination of 

retirement date or an employee’s decision to accept 

and short term deposits which are readily convertible 

employment.

to known amounts of cash and which are subject to an 

insignificant risk of change in value. 

Termination benefits are recorded as a provision when 

the Group can no longer withdraw the offer of those 

(m) Trade and other payables

benefits.

Trade and other payables represent the liabilities for 

(o) Leases 

goods and services received by the Group that remain 

unpaid at the end of the reporting period. The balance 

Lease payments for operating leases, where substantially 

is recognised as a current liability with the amounts 

all of the risks and benefits remain with the lessor, are 

normally paid within 30 days of recognition of the 
liability.  

charged as expenses on a straight-line basis over the life 

of the lease term.

(n) Employee benefits 

(p) Goods and Services Tax (GST), Value Added Tax (VAT) 

and Sales Tax

(i) Wages, salaries, annual and long service leave
Provision is made for the Group's liability for employee 

Revenue, expenses and assets are recognised net of the 

benefits arising from services rendered by employees to 

amount of goods and services tax (GST), value added 

the end of the reporting period. Employee benefits that 

tax (VAT) and sales tax, except where the amount of 

are expected to be settled within one year have been 

GST, VAT and sales tax incurred is not recoverable from 

measured at the amounts expected to be paid when the 

the Australian Taxation Office (ATO) or other similar 

liability is settled. 

International bodies.

Employee benefits expected to be settled more than 

Receivables and payable are stated inclusive of GST, VAT 

twelve months after the end of the reporting period have 

and sales tax, where applicable.

been measured at the present value of the estimated 

future cash outflows to be made for those benefits. 

The net amount of GST, VAT and sales tax recoverable 

In determining the liability, consideration is given to 

from, or payable to, the ATO or other similar International 

employee wage increases and the probability that the 

bodies, is included as part of receivables or payables in 

employee may satisfy vesting requirements. Cash flows 

the statement of financial position.

are discounted using market yields on corporate bonds 

with terms to maturity that match the expected timing of 

cash flows. 

The statement of cash flows includes cash on a gross 

basis and the GST, VAT and sales tax component of cash 

Changes in the measurement of the liability are 

flows arising from investing and financing activities which 

recognised in profit or loss.

is recoverable from, or payable to, the taxation authority 

is classified as operating cash flows.

Employee benefits are presented as current liabilities 

in the balance sheet if the Group does not have an 

USA operations are subject to sales tax and UK operations 

unconditional right to defer settlement of the liability 

are subject to VAT.

for at least 12 months after the reporting date regardless 

of the classification of the liability for measurement 

purposes under AASB 119.

(q) Equity-settled compensation
The Group operates equity-settled share-based payment 

employee share and option schemes. The fair value 

(ii) Defined contribution schemes

of the equity to which employees become entitled is 

Obligations for contributions to defined contribution 

measured at grant date and recognised as an expense 

superannuation plans are recognised as an employee 

over the vesting period, with a corresponding increase to 

benefit expense in profit or loss in the periods in which 
services are provided by employees.

an equity account. 

(iii) Termination benefits
Termination benefits are those benefits paid to an 
employee as a result of either the Group’s decision to 

The fair value of options is ascertained using a Black-

Scholes pricing model which incorporates all market 

vesting conditions. The amount to be expensed is 

determined by reference to the fair value of the options 

48

Redbubble 
or shares granted, this expense takes into account any 

ordinary shares;

• 

the weighted average number of shares assumed to 
have been issued for no consideration in relation to 

the dilutive potential ordinary shares.

(t) Parent entity financial information

The financial information for the parent entity, Redbubble 

Limited, disclosed in note 30 has been prepared on the 

same basis as the consolidated financial statements 

except investments in subsidiaries. They are accounted 

for at cost in the financial statements of the parent entity. 

(u) Segment reporting

Operating segments are reported in a manner consistent 

with internal reporting provided to the chief operating 

decision makers, who provide the strategic direction 

and management oversight of the Group in terms of 

monitoring results and approving strategic planning for 

the business. Given that the internal reporting provided 

is not disaggregated in a way that identifies any unique 

reportable segments, the Group has identified being a 

global online marketplace as its only operating segment.

(v) Comparative amounts 

Comparatives are consistent with prior years, unless 

otherwise stated. 

Where a change in comparatives would also affect the 

opening retained earnings previously presented in a 

comparative period, an opening statement of financial 

position at the earliest date of the comparative period 

would be presented.

(w) Rounding of amounts

The Company is of the kind referred to in class order 

2016/191, issued by the Australian Securities and 

Investments Commission, relating to the “rounding 

off” of amounts in the financial statements. Amounts 

in the financial statements have been rounded off in 

accordance with the class order to the nearest thousand 

dollars or in certain other cases, nearest dollars, unless 

otherwise stated. 

market performance conditions and the impact of any 

non-vesting conditions but ignores the effect of any 

service and non-market performance vesting conditions. 

Non-market vesting conditions are taken into account 

when considering the number of options expected to 

vest and at the end of each reporting period, the Group 

revisits its estimate. Revisions to the prior period estimate 
are recognised in profit or loss and equity.  

The fair value of performance rights is determined in 

accordance with the fair market value of the shares 

available at the grant date. Up to the date of Listing, the 

fair value of shares was ascertained by carrying out an 

independent valuation.

(r) Borrowings

Borrowings are initially recognised at fair value, net of 
transaction costs incurred. Borrowings are subsequently 

measured at amortised cost. Any difference between the 

proceeds (net of transaction costs) and the redemption 

amount is recognised in the profit or loss over the period 

of borrowings using the effective interest method. Fees 

paid on the establishment of loan facilities, which are 

not an incremental cost relating to the actual draw-

down of the facility, are recognised as transaction costs 

of the loan to the extent that it is probable that some or 

all the facility will be drawn down. In this case, the fee is 

deferred until the draw down occurs. To the extent there 

is no evidence that it is probable that some or all of the 

facility will be drawn down, the fee is amortised on a 

straight-line basis over the term of the facility.

Borrowings are classified as current liabilities unless the 

Group has an unconditional right to defer settlement 

of the liability for at least 12 months after the reporting 

period.

(s) Earnings per share

(i) Basic earnings per share

Basic earnings per share is calculated by dividing:

• 

the profit attributable to owners of the Company, 
excluding any cost of servicing equity other than 

ordinary shares;

•  by the weighted average number of ordinary shares 

outstanding during the financial year.

(ii) Diluted earnings per share

Diluted earnings per share adjusts the figures used in the 

determination of basic earnings per share to take into 

account:

• 

the after income tax effect of interest and other 
financing costs associated with the dilutive potential 

48

49

Annual Report 20163.  Critical accounting estimates  

(iii) Recognition of deferred tax assets 

Deferred income taxes arise from temporary differences 

between the tax and financial statement recognition of 

revenue and expense, the incurrence of tax losses and 

entitlement to non-refundable tax offsets. In evaluating 

the Group’s ability to recover deferred tax assets within 

the jurisdiction from which they arise, the Group 

considers all available positive and negative evidence, 

including probability of achieving appropriate continuity 

of ownership levels, likelihood of meeting relevant 

definitions of “same business”, scheduled reversals of 

deferred tax liabilities, projected future taxable income 

and results of recent operations. This evaluation requires 

significant management judgment. Refer to note 13 for 

more details.

(iv) Share-based payments

Equity-settled share-based payments with employees are 

measured at the fair value of the equity instrument at the 
grant date. Fair value of options is measured by using a 

Black-Scholes model and fair value of performance rights 

is measured by using the fair value of shares available at 

the grant date. Up to the date of Listing, the fair value of 

shares was determined by carrying out an independent 

valuation. Refer to notes 5 and 35 for more details.

(v) USA sales tax

The Group currently collects and remits sales tax on sales 

made via the Redbubble website to customers in the US 

state of California. Management believes a sales tax nexus 

may exist due to its own offices being situated in that 

state.  Significant management judgement is required to 

determine if nexus exists in other states. Management has 

determined that no taxes are payable in relation to sales 

in other states.

and judgements

Estimates and judgments are continually evaluated and 

are based on historical experience and other factors, 

including expectations of future events that may have 

a financial impact on the entity and that are believed to 

be reasonable under circumstances.  The Group makes 

estimates and assumptions concerning the future which 

may not equal the related actual results. These are 

discussed below.

(i) Revenue recognition principal versus agent

The Group is acting as the artists’ agent in arranging 

for the selling of the artist’s goods to customers for 

accounting purposes only. The amounts collected 

on behalf of artists are not recognised in the income 

statement. 

The revenue recognised by the Group is effectively the 

cost of fulfilment and shipping plus Group’s margin. 

Given the nature of the relationship between the Group 

and product fulfillers and the associated risks and 

rewards, the Group has determined, for accounting 

purposes only, that it is acting as a principal with respect 

to fulfillers as opposed to as an agent.

(ii) Development costs – capitalisation, valuation  

and impairment

Expenditure during the research phase of a project is 

recognised as an expense when incurred. Development 

costs are capitalised only when technical feasibility 

studies identify that the project is expected to deliver 

future economic benefits and these benefits can be 

measured reliably. Determining the feasibility of the 

project and the likelihood of the project delivering future 

economic benefits, which can be measured reliably, is a 

significant management estimate and judgement.

Capitalised development costs have a finite useful life and 

are amortised on a systematic basis based on the future 

economic benefits over the useful life of the project, 

typically between 2 to 3 years and are considered for 

impairment at each reporting date. Refer to note 23 for 

more details. 

50

Redbubble 
4. Fulfiller expenses

Fulfiller expenses (1)
Total fulfiller expenses

2016
$'000

2015
$'000

                               75,575                                 46,998 

                               75,575                                 46,998 

(1) Fulfiller expenses comprise of product and printing, shipping and transaction costs and are equivalent to cost of goods sold.

5. Employee and contractor costs

Salary costs

Contractor costs

Share-based payments and other long-term incentives

Superannuation costs and other pension related costs (1)
Total employee and contractor costs

2016
$'000

2015
$'000

                               16,819                                 10,745 

                                 4,575 

                                 1,958 

                                 2,105 

                                 1,340 

                                 1,197 

                                    705 

                               24,696                                 14,748 

(1) Includes contribution to 401K funds, which is the superannuation equivalent for the USA subsidiary.

6. Marketing expenses

Paid marketing

Other marketing expenses

Total marketing expenses

7. Operations and administration

Technology infrastructure and software costs

IPO costs (note 8)

Travel expenses

Rental expense on operating leases

Recruiting expenses

Other operations and administration expenses

Total operations and administration

2016
$'000

                                 7,661 

                                 2,125 

                                 9,786 

2015
$'000

4,260

2,269

6,529

2016
$'000

2015
$'000

4,352

                                 2,071 

2,011

                                         -   

1,480

                                    998 

1,208

                                    991 

1,009

                                 1,098 

4,701

                                 3,618 

14,761

8,776

50

51

Annual Report 2016                                 
                                 
                                 
                                 
                                 
                                 
                                 
                                 
                                 
                              
                                 
8. Initial Public Offering (IPO) costs

IPO costs expensed

IPO costs, net of tax, charged to equity

Total IPO costs

2016
$'000

2015
$'000

                                 2,011 

                                         -   

                                 1,433 

                                         -   

                                 3,444 

                                         -   

In May 2016, the Company completed an IPO totalling $39.83 million. The IPO comprised a primary issue of 22,556,391 ordinary shares ($30.00 
million) and a secondary sale 7,393,401 shares ($9.83 million). Total costs of $3.44 million were incurred as a result of the offer of which $1.43 
million ($1.90 million before tax) related to the primary issue and has been charged to equity in accordance with AASB132 (note 27).

9. Depreciation and amortisation

Depreciation of property, plant and equipment (note 22)

Amortisation of capitalised development costs (note 23)

Total depreciation and amortisation

10. Finance costs

2016
$'000

                                    752 

                                 3,257 

                                 4,009 

2015
$'000

249

1,778

2,027

2016
$'000

2015
$'000

Interest and amortised transaction costs on cumulative redeemable preference shares (CRPS) (1)
Transaction costs on pre-IPO convertible notes (Convertible Notes) (2)
Transaction costs on loan facility with the Commonwealth Bank of Australia (CBA) (3)
Total finance costs

                                 1,108 

                                    103 

                                    608 

                                         -   

                                    113 

                                    132 

                                 1,829 

                                    235 

(1) The CRPS were issued on 21 May 2015 and converted into ordinary shares upon the IPO. The interest for the year up to the date of IPO of $0.69 
million is included above. The transaction costs incurred in relation thereto were being amortised over a period of 3 years. On conversion, however, 
the remaining unamortised transaction costs of $0.42 million were amortised (note 26).

(2) On 21 March 2016, the Company raised $12.25 million (face value) by issuing Convertible Notes which converted into ordinary shares upon the 
IPO. The transaction costs of $0.61 million incurred in relation thereto have been expensed during the year (note 34).

(3) Represents amortisation of transaction costs incurred for establishment of a loan facility with CBA that expired on 8 December 2015 and was not 
renewed.

52

Redbubble                                    
                                 
                                 
11. Other income

Finance income

Government grant - export market development grant

Total other income

12. Other expenses

Net foreign exchange loss recognised in loss before income tax

Other expenses

Total other expenses

13. Income tax

(a) Income tax expense/(benefit)

Current tax

Deferred tax

Over provision in prior years

Total income tax expense/(benefit)

Deferred income tax expense/(benefit) included in income tax expense/(benefit) comprises:

Decrease/(increase) in deferred tax assets

Increase in deferred tax liability

Deferred tax

2016
$'000

180

120

300

2016
$'000

598

8

606

2016
$'000

(424)

3,863

(6)

                                 3,433 

                                 2,910 

                                    953 

                                 3,863 

2015 
$'000

59

119

178

2015
$'000

661

8

669

2015
$'000

951

(3,313)

(104)

(2,466)

(3,917)

604

(3,313)

52

53

Annual Report 2016                                    
                                      
                                    
                                    
                                    
                                    
                                    
                                    
                                         
                                         
                                    
                                    
                                   
                                    
                                
                               
                               
                               
                                    
13. Income tax (continued)

(b) Numerical reconciliation of income tax expense/(benefit) to prima facie tax payable

Loss from ordinary activities before income tax expense/(benefit)

Income tax calculated @ 30%

Tax effect of amounts that are not deductible/(taxable) in calculating income tax:

Tax effect of non-allowable items

Tax effect of US tax rate

2016
$'000

(16,384)

(4,915)

                                    153 

                                       14 

2015
$'000

(8,734)

(2,620)

206

28

Unrecognised tax losses and research and development tax offsets

                                 7,764 

                                         -   

Recognition of previously unrecognised deferred tax assets in the US subsidiary

US income tax benefit due to exercise/disposition of employee stock options

(475)

                                         -   

(401)

                                         -   

Research and development

Share-based payments

Other non-deductible/non-assessable items

Income tax adjusted for permanent differences:

Effect of movements in foreign exchange

Over provision in prior year

Income tax expense/(benefit) attributable to loss from ordinary activities

                                    923 

                                    475 

                                    115 

(214)

(6)

3,433

(311)

252

89

(6)

(104)

(2,466)

54

Redbubble                                    
                                      
                                   
                                   
                                   
                                    
                                      
13. Income tax (continued)

(c) Deferred tax assets
(c) Deferred tax assets
The balance comprises temporary differences attributable to:
(c) Deferred tax assets
The balance comprises temporary differences attributable to:
The balance comprises temporary differences attributable to:

Amounts recognised in profit or loss:
Amounts recognised in profit or loss:
Employee benefits
Employee benefits
Carry forward state tax credits
Carry forward state tax credits
Deferred expenditure - other
Deferred expenditure - other
Unrealised foreign exchange losses
Unrealised foreign exchange losses
Legal and acquisition costs
Legal and acquisition costs
Carried forward tax losses
Carried forward tax losses
Research and development tax offset
Research and development tax offset
Property, plant, equipment and intangible assets
Property, plant, equipment and intangible assets
IPO costs 
IPO costs 
Other items
Other items
Net deferred tax assets
Net deferred tax assets
Movements:
Movements:
Opening balance at 1 July
Opening balance at 1 July
Credited to the consolidated balance sheet
Credited to the consolidated balance sheet
(Debited)/Credited to the consolidated statement of comprehensive income
(Debited)/Credited to the consolidated statement of comprehensive income
Closing balance at 30 June
Closing balance at 30 June

2016
2016
$'000
$'000

2015
2015
$'000
$'000

                                  536 
                                  536 
                                  133 
                                  133 
                                  361 
                                  361 
                                        - 
                                        - 
                                  127 
                                  127 
                                  385 
                                  385 
                                        - 
                                        - 
(973)
(973)

                                  141 
                                  141 
                              1,649 
                              1,649 

563
563
61
61
85
85
287
287
171
171
2,474
2,474
2,175
2,175
(769)
(769)
939                                         - 
939                                         - 
(4)
(4)
5,043
5,043

                              5,043 
                              5,043 
                                  469 
                                  469 
(3,863)
(3,863)
                              1,649 
                              1,649 

                                        - 
                                        - 

1,730
1,730

3,313
3,313
5,043
5,043

(d) Unrecognised deferred tax assets
(d) Unrecognised deferred tax assets
Deferred tax assets have not been recognised in respect of the following items: (1)
(d) Unrecognised deferred tax assets
Deferred tax assets have not been recognised in respect of the following items: (1)
Deferred tax assets have not been recognised in respect of the following items (1):

Tax losses
Tax losses
Research and development tax offsets
Research and development tax offsets
Total
Total

2016
2016
$'000
$'000
                              5,088 
                              5,088 
                              2,676 
                              2,676 
                              7,764 
                              7,764 

2015
2015
$'000
$'000
                                        - 
                                        - 
                                        - 
                                        - 
                                      -   
                                      -   

(1) During the current year, the Group de-recognised deferred tax assets (DTA) of $4.65 million attributable to Australian carried forward tax 
(1) During the current year, the Group de-recognised deferred tax assets (DTA) of $4.65 million attributable to Australian carried forward tax 
losses and non-refundable research and development offsets up to 30 June 2015, reflecting a more conservative approach to the treatment of 
losses and non-refundable research and development offsets up to 30 June 2015, reflecting a more conservative approach to the treatment of 
tax losses. Further, DTA of $3.11 million in relation to tax losses incurred and non-refundable research and development offsets up to the date 
tax losses. Further, DTA of $3.11 million in relation to tax losses incurred and non-refundable research and development offsets up to the date 
of IPO have not been recognised.
of IPO have not been recognised.

54

55

Annual Report 2016                                  
                                    
                                    
                                  
                                  
                              
                              
                              
                              
                              
                              
                                  
                                    
                                    
                                  
                                  
                              
                              
                              
                              
                              
                              
14. Loss per share

Information concerning the classification of securities

(i) Fully paid ordinary shares

All ordinary shares are fully paid and have been included in determination of both the basic loss per share and the 

diluted loss per shares.

(ii) Potential ordinary shares

None of the options over ordinary shares, performance rights, warrants over ordinary shares and former preference 

shares that could be considered as potential ordinary shares have been included in determination of diluted EPS, since 

they are anti-dilutive. Due to losses incurred during the current as well the prior year, inclusion of potential ordinary 

shares in weighted average number of shares would increase the denominator used in calculating diluted EPS and 

thereby reduce the loss per share.

Basic loss per share

Basic loss per share attributable to the ordinary equity holders of the company

Diluted loss per share

Diluted loss per share attributable to the ordinary equity holders of the company

Weighted average number of shares used as the denominator

2016
$ per share

2015
$ per share

(0.13)

(0.13)

2016
number

(0.07)

(0.07)

2015
number

Weighted average number of shares used as denominator in calculating basic and diluted 

loss per share (1)

                     150,413,364 

                       92,118,160 

(1)  Effective 1 December 2015, each share of the Company was split into 40. The weighted average number of shares has been converted to 
equivalent post split number.

Reconciliation of loss used in calculating loss per share

Loss attributable to the ordinary equity holders of the company used in calculating basic 
and diluted loss per share

2016
$'000

(19,817)

2015
$'000

(6,268)

56

Redbubble 
                                   
                                   
                                   
                                   
15. Cash and cash equivalents

Cash at bank and on hand

Fixed term bank deposits (1)
Total cash and cash equivalents

 2016
$'000 

 2015
$'000 

                               20,977 

                                 3,974 

                               21,000                                 10,000 

                               41,977                                 13,974 

(1) Fixed term bank deposits attract interest at normal term deposit rates. They are placed for a period of 1-3 months and are not subject to any risk of 
change of values.

16.  Reconciliation of loss for the year to net cash (outflow)/inflow from 

operating activities

Loss for the year

Non-cash items

De-recognition/(recognition) of deferred tax asset

Depreciation and amortisation

Amortisation of share-based payments

Unrealised foreign exchange losses

2016
$'000

2015
$'000

                             (19,817)

                               (6,268)

                                 3,863                                 (3,313)

                                 4,009 

                                 2,027 

                                 2,105 

                                 1,340 

                                    868 

                                    799 

Net loss on the disposal/write off of property, plant and equipment and intangible assets

                                       82 

                                       34 

Finance costs on CRPS and loan facility with CBA

Classified as investing/financing activities

Interest on related party loan

Transaction costs on Convertible Notes

Change in operating assets and liabilities

Decrease/(Increase) in trade and other receivables

Increase in prepayments

Decrease/(Increase) in inventories

(Increase)/Decrease in current tax assets

Increase in other financial assets

Increase in trade and other payables

Increase in unearned revenue

(Decrease)/Increase in current tax liabilities

Increase in employee benefit liabilities

Exchange loss on translation of foreign operations

Net cash (outflow)/inflow from operating activities

                                 1,221 

                                    235 

                                        (2)                                         (6)

                                    608 

                                         -   

                                    205                                     (323)

                                   (410)                                    (220)

                                         3                                     (142)

                                   (237)

                                       10 

                                   (280)

                                     (81)

                                 2,655 

                                 5,631 

                                    867 

                                    730 

                                     (83)

                                       83 

                                    399 

                                    263 

                                   (341)                                    (632)

                               (4,285)

                                    167 

56

57

Annual Report 201617. Financial risk management

This note explains the Group’s financial risk management and how the exposure to these risks affects the Group’s 

future financial performance. 

The Group’s risk management is carried out by the senior management through delegation from the Board of 

Directors. The Board oversees and monitors senior management’s implementation of the Group’s risk management 

framework. This is based on recommendations from the Audit & Risk Committee, where appropriate. The risk 

management framework includes policies and procedures approved by the Board and managed by internal legal 

counsel and the finance function.

The Group holds the following financial instruments:

Financial assets

Cash and cash equivalents

Trade and other receivables 

Other financial assets

Related party loan

Financial liabilities

Trade and other payables

Non-current borrowings (principal)

Non-current borrowings (interest)

Notes

 2016
$'000 

2015
$'000

15                                41,977                                 13,974 

18                                     490 

                                    708 

20                                  1,128 

36                                            - 

517

331

24                                13,079                                 10,285 

26

26

                                         -                                  15,500 

                                         -                                           87 

The carrying value of the assets and liabilities disclosed in the table closely approximates or equals their fair value.

Cash and cash equivalents (note 15) and security held with banks (note 20) attract variable interest rates. All other 

financial assets and liabilities are non-interest bearing.

(a) Market risk

Foreign exchange risk

The Group collects funds from customers in five currencies (USD, AUD, EUR, CAD and GBP) and maintains bank 

accounts in these currencies. The Group has liabilities to vendors or artists in these currencies. The Group settles 

its liabilities in the native currency hence creating a natural hedge. Any surplus funds are converted to AUD or USD 

based operating accounts when management feels it is prudent to do so. During the year, the Group began to employ 

European suppliers for European sales. The Group is progressively localising fulfilment which will further aid in the 

natural hedge.

58

Redbubble17. Financial risk management (continued)

(a) Market risk (continued)

The foreign currency assets and liabilities (expressed in AUD) held by the Group, which are largely held by the USA 

subsidiary whose functional currency is USD, are as below:

At 30 June 2016

Cash and cash equivalents

Trade receivables

Trade and other payables

Net exposure

At 30 June 2015

Cash and cash equivalents

Trade receivables

Trade and other payables

Net exposure

GBP
$'000

USD
$'000

EUR
$'000

               1,677                     105 

               1,389 

                     76 

                       -                        36 

(1,275)

478

(272)

(167)

(1,043)

382

GBP
$'000

426

USD
$'000

(17)

133

                       -   

(1,450)

(891)

(202)

(219)

EUR
$'000

331

60

(210)

181

CAD
$'000

450

26

(118)

358

CAD
$'000

64

35

(74)

25

Total
$'000

3,621

138

(2,708)

1,051

Total
$'000

804

228

(1,936)

(904)

Since the foreign currency exposure as at year-end is minimal, the impact of movement in foreign exchange rates on 

Group’s net profit and equity would be immaterial.

(b) Credit risk

Credit risk is a risk that counterparty will default on its contractual obligations resulting in a financial loss to the Group.

The Group faces primary credit risk from potential default on receivables by payment service providers. The Group 

receives payments of the balance due from two service providers every 1-3 days. The credit risk of balances held 

with another service provider is managed by regularly sweeping funds out of the provider accounts into a portfolio of 

managed banking facilities held with highly rated and regulated financial institutions.

(i) Cash and bank balances/financial assets

As at 30 June 2016, the Group has $21.0 million (2015: $10.0 million) held in bank deposits, classified as cash and 

cash equivalents, and $0.44 million (2015: $0.26 million) in deposits placed with banks as security, classified as other 

financial assets, that attract interest at normal term deposit rates. 

The Group’s bank accounts are predominantly non-interest bearing accounts. In Australia, funds in excess of the short-

term liquidity requirements are moved to savings account that attracts interest at normal bank rates on balances over 

$0.01 million.

The financial assets include certain other operational deposits over and above the deposits placed with banks as 

security.  

The banks with which the accounts are maintained/deposits are placed are reputable financial institutions and hence, 

the credit risk is considered low. Further, the balances are not concentrated with any one bank.

58

59

Annual Report 2016                  
               
                     
                  
                  
                  
                  
               
                  
                     
17. Financial risk management (continued)

(b) Credit risk (continued)

(ii) Trade receivables

The Group is not exposed to any significant credit risk on account of trade receivables. The Group accepts payments 

either via credit card, Paypal or Amazon payments. In any case, the Group ensures that cash is received up front prior 

to the product being manufactured. The trade receivables balance as at 30 June 2016 represents amounts receivable 

from two of these payment service providers. It is believed that the credit risk from collections from payment service 

providers is minimal.

The Group does encounter credit card fraud, which is typical for the industry. Such fraud has been immaterial to the 

Group.

(c) Liquidity risk

Prudent liquidity risk management implies maintaining sufficient cash and ensuring that all term deposits can be 

converted to funds in accordance with forecast cash usage. Due to the dynamic nature of the underlying business, 

flexibility in funding is maintained by ensuring ready access to the cash reserves of the business.

Term deposits classified as cash and cash equivalents are placed for a period of 1 to 3 months. These can be withdrawn 

prematurely but may incur a minor penalty in the form of reduced interest earned. 

During the year, the Group raised $12.25 million by issuing pre-IPO convertible notes (note 34) that were converted 

into ordinary shares upon IPO. Further, the Group raised $30 million through the IPO (note 27). 

All financial liabilities are current and anticipated to be repaid over the normal payment terms, usually 30 days.

(i) Financial arrangements

The Group had no borrowing facilities at the end of reporting period.

Fixed rate

Expiring within one year (bank loan)

2016

$'000

Drawn

2015

$'000

Undrawn

2015

$'000

2016

$'000

2016

$'000

Total

2015

$'000

                      -   

                      -   

                      -                 5,000 

                      -                 5,000 

Expiring beyond one year (cumulative redeemable preference shares)

                      -               15,500 

                      -   

                      -   

                      -               15,500 

Total

                      -               15,500 

                      -                 5,000 

                      -               20,500 

The cumulative redeemable preference shares were converted into ordinary shares upon the IPO (note 26).

(ii) Maturities of financial liabilities

The following table summarises the maturity profile of the Group’s financial liabilities based on contractual 

undiscounted payments.

60

Redbubble17. Financial risk management (continued)

(c) Liquidity risk (continued) 

Contractual maturities of financial liabilities

At 30 June 2016

Trade and other payables

Borrowings (principal)

Borrowings (interest)

Total financial liabilities

Contractual maturities of financial liabilities

At 30 June 2015

Trade and other payables

Borrowings (principal)

Borrowings (interest)

Total financial liabilities

Less than 6 
months
$'000

6 to 12 
months
$'000

Between 1 and 
2 years
$'000

Between 2 and 
3 years
$'000

Total 
contractual 
cash flows
$'000

             13,079 

                        -                            -                            -                13,079 

                        -                            -                            -                            -                            -   

                        -                            -                            -                            -                            -   

             13,079 

                        -                            -                            -                13,079 

Less than 6 
months
$'000

6 to 12 
months
$'000

Between 1 and 
2 years
$'000

Between 2 and 
3 years
$'000

Total 
contractual 
cash flows
$'000

             10,285 

                        -                            -                            -                10,285 

                        -                            -                            -                15,500               15,500 

                        -                            -                            -                   2,325                  2,325 

             10,285 

                        -                            -                17,825               28,110 

The Group’s policy is to maintain a capital structure for the business which ensures sufficient liquidity, provides support 

for business operations, maintains shareholder confidence and positions the business for future growth. The Group 

manages its capital structure and makes adjustments in light of changes in economic conditions.

The ongoing maintenance of the Group’s policy is characterised by ongoing cash flow forecast analysis and detailed 

budgeting processes which, combined with continual development of banking relationships, is directed at providing a 

sound financial positioning for the Group’s operations and financial management activities.

The Group is not subject to externally imposed capital requirements. The Group complied with all the bank lending 

requirements to maintain the loan facility during the prior year and this year until the facility expired in December 2015.

18. Trade and other receivables

Trade receivables

Other receivable

Total trade and other receivables

Ageing of net trade receivables from due date

(a)
(a) Impairment

None of the above balances are impaired or past due.
Current - 30 days

Closing balance

2016
$'000

2015
$'000

                                    441 

                                    695 

                                       49 

                                       13 

                                    490 

                                    708 

2016
$'000

2015
$'000

                                    441 

                                    695 

                                    441 

                                    695 

60

61

Annual Report 2016(b) Ageing of net trade receivables from due date
(b) Ageing of net trade receivables from due date

Current - 30 days
Trade receivables

Closing balance
Trade receivables
Other receivable

Other receivable
Total trade and other receivables

Total trade and other receivables
(a)
(c) Credit risk and fair value

Ageing of net trade receivables from due date

2016
2016
$'000
$'000
2016
                                           - 
                                    441 
$'000

2015
2015
$'000
$'000
2015
                                    695 
                                    695 
$'000

                                           - 
                                    441 
                                       49 

                                    695 
                                    695 
                                       13 

                                       49 
                                    490 

                                       13 
                                    708 

                                    490 

                                    708 

Ageing of net trade receivables from due date

(a)
The Group has no significant concentration of credit risk with respect to any single counterparty or group of 

counterparties. Refer to note 17 for more information on the risk management policy of the group. The carrying 
Current - 30 days
amount of trade and other receivables is considered a reasonable approximation of fair value due to the short-term 
                                    695 
Current - 30 days
                                    695 
Closing balance
nature of the balances. The maximum exposure to credit risk at the reporting date is the carrying amount of each class 
                                    695 
Closing balance
of receivable in the financial statements.

                                    441 
                                    441 

                                    441 

2016
$'000
2016
                                    441 
$'000

2015
$'000
2015
                                    695 
$'000

(d) Collateral held as security

The Group does not hold any collateral in relation to these receivables. 

19. Inventories

At cost:

Packaging supplies

Total inventories

20. Other financial assets

(a) 

Current other financial assets

Security held with banks (1)
Current deposits/advances
Security held with banks (1)
Total current financial assets
Current deposits/advances

Total current financial assets
Non-current financial assets

(b) 
Non-current financial assets

Non-current other financial assets

Security held with banks (1)
Non-current deposits/advances (2)
Security held with banks (1)
Total non-current financial assets
Non-current deposits/advances (2)
Total non-current financial assets
(1) Relates largely to term deposits held as security against lease obligations.
(2) Includes capital advances of $0.33 million (2015: $Nil).
(1) Relates largely to term deposits held as security against lease obligations.
(2) Includes capital advances of $0.33 million (2015: $Nil).
(*) Movement has been combined with movement of non-current other financial assets.

(*) Movement has been combined with movement of non-current other financial assets.

62

 2016
$'000 

181

181

 2015
$'000 

184

184

2016
$'000
2016
                                       36 
$'000
                                         4 
                                       36 
                                       40 
                                         4 

2015
$'000
2015
$'000

                                         -   

                                         -   
                                         -   
                                         -   
                                         -   

                                       40 

                                         -   

2016
$'000
2016
                                    409 
$'000
                                    679 
                                    409 
                                 1,088 
                                    679 

2015
$'000
2015
                                    263 
$'000
                                    254 
                                    263 
                                    517 
                                    254 

                                 1,088 

                                    517 

Redbubble                                    
                                    
                                    
                                    
21. Other current assets

Prepayments

Unamortised borrowing cost (1)
Total other current assets

2016
$'000

2015
$'000

                                    919 

                                    509 

                                           - 

                                    113 

                                    919 

                                    622 

(1) On 8 December 2014, the Group entered into a loan facility agreement with the CBA for $5.00 million. The facility term was for one year and 
expired during the current year. It has not been renewed and there has been no drawdown. The facility was secured by a floating charge on the 
Group's present and after acquired property. The unamortised transaction costs of $0.11 million as at 30 June 2015 have been amortised during 
the current year (note 10).

22. Property, plant and equipment

Cost

Note

$'000

$'000

$'000

Leasehold improvements

Furniture and equipment

Computer equipment

Total

$'000

Balance at 1 July 2015

                                            754 

                                            344 

                                            691 

                                         1,789 

Additions

Disposals

                                            124 

                                               84 

                                            604 

                                            812 

                                                 -   

                                                 -                                                (30)

                                             (30)

Exchange differences

                                               10 

                                                 6 

                                                 6 

                                               22 

Balance at 30 June 2016

                                            888 

                                            434 

                                         1,271 

                                         2,593 

Balance at 1 July 2014

                                            188 

                                            151 

422

                                            761 

Additions

Disposals

                                            537 

                                            184 

                                            280 

                                         1,001 

                                                 -   

(14)

(46)

                                             (60)

Exchange differences

                                               29 

                                               23 

                                               35 

                                               87 

Balance at 30 June 2015

                                            754 

                                            344 

                                            691 

                                         1,789 

Accumulated depreciation

Balance at 1 July 2015

Charge for the year

Disposals

Exchange differences

Balance at 30 June 2016

Balance at 1 July 2014

Charge for the year

Disposals

Exchange differences

Balance at 30 June 2015

Net book value

As at 30 June 2016

As at 30 June 2015

(136)

(396)

(94)

(86)

(368)

                                           (598)

(270)

                                           (752)

                                                 -   

                                                 -                                                   18 

                                               18 

(1)

(533)

(44)

(81)

(1)

(181)

(45)

(47)

(14)

                                             (16)

(634)

(1,348)

(245)

                                           (334)

(121)

                                           (249)

9

9

                                                 -                                                     7 

                                               19 

                                               26 

(11)

(136)

355

618

(9)

(94)

253

250

(21)

                                             (41)

(368)

637

323

(598)

1,245

1,191

The property, plant and equipment shown above relates to Redbubble offices in Melbourne and San Francisco.

62

63

Annual Report 2016                                            
                                            
                                            
                                            
                                        
                                            
                                            
                                            
                                        
23. Intangible Assets

Cost

Balance at 1 July 2015

Additions

Disposals

Exchange differences

Balance at 30 June 2016

Balance at 1 July 2014

Additions

Disposals

Exchange differences

Balance at 30 June 2015

Accumulated amortisation

Balance at 1 July 2015

Charge for the year

Disposals

Exchange differences

Balance at 30 June 2016

Balance at 1 July 2014

Charge for the year

Disposals

Exchange differences

Balance at 30 June 2015

Net book value

As at 30 June 2016

As at 30 June 2015

Capitalised development 
costs

Note

$'000

                                         7,434 

                                         6,121 

                                             (72)

                                               30 

                                      13,513 

                                         3,157 

                                         4,216 

                                                 -   

                                               61 

                                         7,434 

(2,843)

(3,257)

                                                 2 

                                                 1 

(6,097)

(1,044)

(1,778)

                                                 -   

9

9

(21)

(2,843)

7,416

4,591

Development costs are capitalised only when technical feasibility studies identify that the project is expected to deliver 

future economic benefits and these benefits can be measured reliably. The development costs have finite useful lives 

typically between 2 to 3 years with a weighted average of 2.2 years.

64

Redbubble                                        
                                        
24. Trade and other payables

Trade and other payables (1)
GST and other value added taxes payable

Total trade and other payables

(1) Largely includes payables to fulfillers and artists.

25. Employee benefit liabilities

(a) Current employee benefit liabilities

Annual leave
Annual leave
Long service leave
Long service leave
Total current employee benefit liabilities
Total current employee benefit liabilities

(b) Non-current employee benefit liability
 (b) Non-current employee benefit liability
(b) Non-current employee benefit liability

Long service leave
Long service leave
Total non-current employee benefit liability
Total non-current employee benefit liability

 2016
$'000 

2015
$'000

                               12,495 

                                 9,806 

                                    584 

                                    479 

                               13,079                                 10,285 

 2016
 2016
$'000 
$'000 
                                    976 
                                    976 
                                       94 
                                       94 
                                 1,070 
                                 1,070 

 2015
 2015
$'000 
$'000 
                                    627 
                                    627 
                                       65 
                                       65 
                                    692 
                                    692 

 2016
 2016
$'000 
$'000 
                                       67 
                                       67 
                                       67 
                                       67 

 2015
 2015
$'000 
$'000 
                                       46 
                                       46 
                                       46 
                                       46 

(c) Unrecognised contingent liabilities

The are no unrecognised contingent liabilities as at 30 June 2016 (2015: $Nil).

26.  Non-current borrowings 

Unsecured cumulative redeemable preference shares (CRPS) (1)
Total non-current borrowings

2016
$'000

2015
$'000

                                             -                                  15,166 

                                             -                                  15,166 

(1) On 21 May, 2015, the Group raised $15.50 million by issuing 476,774 CRPS at $32.51 per share (face value) and incurred transactions costs of 
$0.44 million of which $0.02 million was amortised up to 30 June 2015. During the current year, the CRPS were converted into ordinary shares on 
occurrence of the IPO. In order to calculate the number of ordinary shares issued on conversion, both the face value and the accumulated unpaid 
dividends up to the date of IPO were aggregated. Effective 1 December 2015, each share of the Company was split into 40. Accordingly, the CRPS 
were converted at a value of $0.81 (post-split) $32.51 (pre-split) and 20,022,554 ordinary shares were issued for $16.27 million.

64

65

Annual Report 2016(a)  Share capital
27. Contributed equity
(a)  Share capital

(a) Share capital
(a)  Share capital
Ordinary shares

Ordinary shares
Issued and fully paid

Issued and fully paid
Transfer from share based payments reserve 
Ordinary shares
for exercised options / performance rights
Transfer from share based payments reserve 
for exercised options / performance rights
Issued and fully paid
Total share capital

Total share capital
Transfer from share based payments reserve 
for exercised options / performance rights
Check - tie to BS
Total share capital
Check - tie to BS
Should be zero

Should be zero

Check - tie to BS
(b) Movements in ordinary share capital
Should be zero
(b)  Movements in ordinary share capital

(b)  Movements in ordinary share capital

At 1 July 2014

At 1 July 2014
(b)  Movements in ordinary share capital
Exercise of options

2016

2016
Shares

Shares

Consolidated and parent entity

Consolidated and parent entity

Consolidated and parent entity

2015
Shares (1)
2015
Shares (1)

2015
Shares (1)

2016

2016
$'000

$'000

2015

2015
$'000

$'000

2016
                    198,352,517                      141,263,640                                 67,106 

2016

                    198,352,517                      141,263,640                                 67,106 
$'000
                                         -                                        759 

                                         -   

Shares

2015
                                 9,344 

                                 9,344 
$'000
                                    188 

                                         -   

                                         -                                        759 
                    198,352,517                      141,263,640                                 67,106 
                    198,352,517                      141,263,640                                 67,865 

                                    188 
                                 9,344 
                                 9,532 

                                         -   

                    198,352,517                      141,263,640                                 67,865 
                                         -                                        759 
                               67,865 
                    198,352,517                      141,263,640                                 67,865 
                               67,865 
                                         -   

                                 9,532 
                                    188 
                                 9,532 
                                 9,532 
                                 9,532 
                                         -   

                                         -   

                                         -   

                               67,865 

                                 9,532 

                                         -   

                                         -   

$'000

$'000
974

974
177

Number of Shares (1)
Number of Shares (1)
47,849,000

47,849,000
2,814,000
Number of Shares (1)
2,814,000
90,600,640
47,849,000
90,600,640
141,263,640
2,814,000
141,263,640
3,710,273

672
8,193
-

177
$'000
8,193
974
8,193
9,344
177
9,344
672

3,710,273
90,600,640
565,740

565,740
141,263,640
22,556,391
3,710,273
22,556,391

-
565,740
-
20,022,554
22,556,391
20,022,554
10,233,919

-
9,344
30,000
672
30,000
(1,433)
-
(1,433)
16,273
30,000
16,273
12,250
(1,433)
12,250
                    198,352,517                                 67,106 

Exercise of options
Conversion of preference shares to ordinary shares
At 1 July 2014
Conversion of preference shares to ordinary shares
At 30 June 2015
Exercise of options
At 30 June 2015
Exercise of options
Conversion of preference shares to ordinary shares
Exercise of options
Shares issued to employees for vested performance rights
At 30 June 2015
Shares issued pursuant to the IPO (2)
Shares issued to employees for vested performance rights
Shares issued pursuant to the IPO (2)
Exercise of options
IPO costs, net of tax (2)
IPO costs, net of tax (2)
Shares issued to employees for vested performance rights
Shares issued on conversion of CRPS (3)
Shares issued pursuant to the IPO (2)
Shares issued on conversion of CRPS (3)
Share issued on conversion of pre-IPO convertible notes (Convertible Notes) (4)
IPO costs, net of tax (2)
Share issued on conversion of pre-IPO convertible notes (Convertible Notes) (4)
At 30 June 2016
Shares issued on conversion of CRPS (3)
At 30 June 2016
Share issued on conversion of pre-IPO convertible notes (Convertible Notes) (4)
12,250
(1) Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post split numbers 
(1) Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post split numbers 
At 30 June 2016
for better understanding and comparison.
for better understanding and comparison.
(2) Refer to note 8 for details of the IPO.
(1) Effective 1 December 2015, each share of the company was split into 40. All the numbers have been converted to equivalent post split numbers 
(2) Refer to note 8 for details of the IPO.
(3) Refer to note 26 for details of the CRPS.
for better understanding and comparison.
(3) Refer to note 26 for details of the CRPS.
(4) Refer to note 34 for details of the Convertible Notes.
(2) Refer to note 8 for details of the IPO.
(4) Refer to note 34 for details of the Convertible Notes.
(3) Refer to note 26 for details of the CRPS.
(c)  Movements in preference share capital
(c) Movements in preference share capital
(c)  Movements in preference share capital
(4) Refer to note 34 for details of the Convertible Notes.
At 1 July 2014
Conversion of preference shares to ordinary shares effective 9 January 2015
At 1 July 2014
(c)  Movements in preference share capital
Conversion of preference shares to ordinary shares effective 9 January 2015
At 30 June 2015
At 1 July 2014
At 30 June 2015
At 30 June 2016
Conversion of preference shares to ordinary shares effective 9 January 2015
At 30 June 2016

                                 8,193 
(8,193)
$'000
(8,193)
-

                         2,265,016 
(2,265,016)
Number of Shares
(2,265,016)

                    198,352,517                                 67,106 

                    198,352,517                                 67,106 

Number of Shares
                         2,265,016 

$'000
                                 8,193 

                         2,265,016 

                                 8,193 

-
-
(8,193)
-

Number of Shares

(2,265,016)

10,233,919

20,022,554

10,233,919

16,273

$'000

-
-

-

-

-

At 30 June 2015

At 30 June 2016

(d) Ordinary shares

-

-

-

-

The holders of ordinary shares are entitled to participate in dividends and the proceeds on winding up of the Company. 

On a show of hands at meetings of the Company, each holder of ordinary shares has one vote in person or by proxy, 

and upon a poll each share is entitled to one vote.

The Company does not have authorised capital or par value in respect of its shares.

66

Redbubble                      
                                    
                        
                                    
                      
                                 
                   
                                 
                        
                                    
                            
                                     
                      
                              
                                     
                               
                      
                              
                      
                              
                       
                               
                                     
                                     
                                     
                                     
                      
                                    
                        
                                    
                      
                                 
                   
                                 
                        
                                    
                            
                                     
                      
                              
                                     
                               
                      
                              
                      
                              
                       
                               
                                     
                                     
                                     
                                     
                      
                                    
                        
                                    
                      
                                 
                   
                                 
                        
                                    
                            
                                     
                      
                              
                                     
                               
                      
                              
                      
                              
                       
                               
                                     
                                     
                                     
                                     
27. Contributed equity (continued)

(e) Preference shares (issued up to 30 June 2014 and converted to ordinary shares on 9 January 2015)

The holders of Preference shares had preferential rights: to all dividends ahead of ordinary shareholders; to the 

subscription amount and to the declared but unpaid dividends in the event of liquidation; to the subscription amount in 

the event of a sale of the existing shares in the Company; to convert to ordinary shares at any time. 

(f) Transfer from share based payment reserve

During the year, an amount of $0.57 million (2015: $0.19 million) was transferred out of the share based payment 

reserve to share capital representing aggregated fair value of options / performance rights exercised during the year. 

The prior year amount represents aggregated fair value of options exercised up to 30 June 2015.

(g) Dividends

No Dividends were declared or paid during the year. 

28. Reserves

Nature and purpose of reserves

(a) Share based payment reserve

The share based payments reserve arises on issue of share options / performance rights as payment for services to 

consultants, employees and Directors.

(b) Foreign currency translation reserve

Exchange differences arising on translation of the foreign controlled entities are recognised in other comprehensive 
income ‑ foreign currency translation reserve. The cumulative amount is reclassified to profit or loss when the net 
investment to which it relates is disposed of.

29. Interests in subsidiaries

Information about principal subsidiaries

The subsidiaries listed below have share capital consisting solely of ordinary shares, which are held directly by the 

parent entity, Redbubble Limited. The proportion of ownership interests held equals the voting rights held by the parent 

entity. Each subsidiary’s principal place of business is also its country of incorporation or registration.

Name of Entity

Country of 
incorporation

Principal activities

Redbubble Incorporated

USA

Limited risk distributor engaged in world wide 
marketing and logistics operations for the parent entity

Redbubble Europe Limited

UK

Marketing and logistics operations in Europe

Equity holding 
2016
%

Equity holding 
2015
%

100

100

100

100

Subsidiary financial statements used in the preparation of these consolidated financial statements have been prepared 

as at the same reporting date as the Group’s financial statements.

66

67

Annual Report 201630. Parent entity financial information

The following information has been extracted from the books and records of the parent entity, Redbubble Limited and 

has been prepared in accordance with accounting standards.

(a) Summary financial information

Statement of financial position

Assets

Current assets

Non-current assets

Total assets

Liabilities

Current liabilities

Non-current liabilities

Total liabilities

Equity

Issued capital

Share based payment reserve

Accumulated losses

Total equity

Loss and other comprehensive income

Loss for the year

Total comprehensive loss

2016
$'000

2015
$'000

                               98,546                                 42,521 

                                 9,003 

                                 9,631 

                            107,549                                 52,152 

                               69,351                                 52,249 

                                       67 

                                       46 

                               69,418                                 52,295 

                               67,865 

                                 9,532 

                                 3,214 

                                 1,680 

                             (32,948)                              (11,355)

                               38,131                                     (143)

                             (20,827)

                               (6,480)

                             (20,827)

                               (6,480)

(b) Guarantees entered into by the parent entity

The parent entity has not entered into any guarantees as at 30 June 2016 (2015: $Nil).

(c) Contingent liabilities of the parent entity
As at the date of these financial statements there are current lawsuits filed against entities within the Group that relate 
to alleged intellectual property infringement and/or breach of consumer laws.

It is not possible for the Company to provide any reliable assessment of the likely quantum of damages that may 

become payable upon an adverse finding under any of the claims.

No trial dates have been set for any of the claims and therefore it is not practicable to state the timing of any payment 

that may arise from an adverse finding.

The Company considers that it is only possible but not probable that any action will succeed and accordingly no 

provision for any liability has been made in these financial statements.

68

Redbubble 
30. Parent entity financial information (continued)

(c) Contingent liabilities of the parent entity (continued)

The Company does not consider that any of the current actions are likely to have a material adverse effect on the 

business or financial position of the Company.

(d) Contractual commitments

As at 30 June 2016, the parent entity had contractual commitments for minimum lease payments in relation to non-

cancellable operating leases totalling to $4.67 million (2015: $0.56 million). There was a capital commitment towards 

leasehold improvements as at 30 June 2016 of $0.58 million (2015: $Nil).

31. Contingent liabilities

As at the date of these financial statements there are current lawsuits filed against entities within the Group that relate 
to alleged intellectual property infringement and/or breach of consumer laws.

It is not possible for the Group to provide any reliable assessment of the likely quantum of damages that may become 

payable upon an adverse finding under any of the claims.   

No trial dates have been set for any of the claims and therefore it is not practicable to state the timing of any payment 

that may arise from an adverse finding.    

The Group considers that it is only possible but not probable that any action will succeed and accordingly no provision 

for any liability has been made in these financial statements.

The Group does not consider that any of the current actions are likely to have a material adverse effect on the business 

or financial position of the Group.

32. Commitments for expenditure

(a) Capital commitments

The Group had a capital commitment towards leasehold improvements of $0.58 million as at 30 June 2016 (2015: 

$Nil).

(b) Other commitments

The Group had no other material commitments as at 30 June 2016 (2015: $Nil).
Within one year
Later than one year but not later than five years
(c) Lease commitments
Total other commitments

Operating leases

2016
$'000
                                           - 

2015
$'000
                                       42 

Commitments for minimum lease payments in relation non-cancellable operating leases are payable as follows:
Lease commitments

Within one year

Later than one year but not later than five years

More than five years

Total lease commitments

2016
$'000

2015
$'000

                                 1,229 

                                 1,089 

                                 6,182 

                                 2,394 

                                    184 

                                    468 

                                 7,595 

                                 3,951 

The Group leases offices under non-cancellable operating leases for periods ranging within 2 to 6 years, with rent 

payable monthly in advance. The leases have varying terms, escalation clauses and renewal rights. Rental provisions 

within the lease agreement provide for increase in the minimum lease payments as contracted.

68

69

Annual Report 201633.  Events occurring after the balance sheet date

The financial report was authorised for issue on 25 August 2016 by the board of Directors. There have been no 

significant events after the balance sheet date that require disclosure.

34. Pre-IPO convertible notes

On 21 March 2016, the Group raised $12.25 million (face value) by issue of Pre-IPO Convertible Notes (Convertible 

Notes) and incurred transactions costs of $0.61 million. These were converted into ordinary shares upon the IPO (note 

27) at a price of $1.197 and 10,233,919 ordinary shares were issued. 

35. Share-based payments

Options over ordinary shares

In September 2015, the Group introduced the “Redbubble Equity Incentive Plan”. Under this plan options over ordinary 

shares may be granted to Redbubble Limited board members, employees (including senior executives) and contractors. 

The options are subject to service conditions and have a predetermined time-based vesting schedule. The grantees of 

options under this Plan may exercise vested options at any time before the earlier of:

(a) a specified expiry date (generally 10 years from the grant date); and

(b) 90 days after ceasing to be a Director, employee or contractor for Redbubble Limited.

Some of the options already granted have a zero exercise price, so as to be akin to performance rights (or restricted 

stock units). 

During FY 2015, options were granted under the “2014 Option Plan”.  Options granted prior to that were governed by 

individual agreements with the relevant participants, (i.e. not subject to centralised equity plan rules such as the 2014 

Option Plan or Redbubble Equity Incentive Plan) and do not have performance targets.

Executive options for FY 2015

These were granted in FY 2015 as a short-term incentive (STI) to senior executives of the Group under the 2014 

Option Plan. The number of options granted to participants was subject to: achievement of certain performance-

based conditions in relation to the Group's Sales and Gross Profit targets or organic visit growth targets; and personal 

performance assessment. The options have a predetermined time-based vesting schedule and grantees may exercise 

the options for a further set number of years after the options are vested.

Performance rights

Up to the end of FY 2015, performance rights were granted under the Restricted Share and Performance Rights Plan to 

all employees including senior executives, consultants and board members. Two grants were made under this plan during 

the current year. Once granted, the rights have a predetermined time-based vesting schedule. All the performance rights 

are subject to service conditions, a liquidity event condition and share trading restrictions. The liquidity event condition will 

be met during FY2017 on the date 6 months after the date of the IPO and hence, none of the performance rights vest until 

then.

Executive STI for FY2016 - Options and Performance Rights

The Company has contracted with executives who can materially impact the financial and operational performance of the 

Group to pay an STI benefit under the “Redbubble SLT Short Term Incentive (STI) Plan”. The STI benefits for the current 

year are subject to: achievement of certain performance-based requirements in relation to the Group's Gross Transaction 

Value (GTV) and Repeat GTV; and personal performance assessment in the current year.

70

Redbubble35. Share-based payments (continued) 

The value of the STI is part cash and part equity, with the split depending on the date the executive joined the Company. 

The equity component will consist of options with a zero exercise price for executives employed by Redbubble Limited 

and performance rights for executives employed by Redbubble Inc. The options for Redbubble Limited executives will be 

granted under the Redbubble Equity Incentive Plan. The performance rights for Redbubble Inc. executives will be granted 

under the “Restricted Share and Performance Rights Plan”. The target dollar value of the grants has been determined 

during the current year but the grants will be made in FY 2017, calculated by dividing the dollar value by the volume 

weighted average price over a representative 5 day period.

Warrants over ordinary shares (previously over preference shares)

Warrants over preference shares were issued in FY 2012 to Denali Capital Managers Pty Ltd, an entity related to Richard 

Cawsey, the Chair of the Board, under terms of a loan facility agreement in addition to the interest thereon. The loan 

facility terminated on 31 December 2012. The Warrants were converted to Warrants over ordinary shares when the 

Company was converted from a private company to a public company on 9 January 2015.

70

71

Annual Report 201635. Share-based payments (continued)

(a) Movement

The table below summarises the movement in the number of options / performance rights / warrants during the year
(a) Movement during the year

2016
Number (*)

2016
WAEP ($) (*)

2015
Number (*)

2015
WAEP ($) (*)

Options over ordinary shares

Outstanding at 1 July
Granted during the year (1)

Exercised during the year

Forfeited during the year

Expired during the year

Outstanding at 30 June

Exercisable at 30 June

Performance rights 

Outstanding at 1 July

Granted during the year

Exercised during the year

Forfeited during the year

Expired during the year

Outstanding at 30 June
Vested at 30 June (2)

Warrants over ordinary shares

Outstanding at 1 July

Outstanding at 30 June

Exercisable at 30 June

All plans

Outstanding at 1 July

Granted during the year

Exercised during the year

Forfeited during the year

Expired during the year

Outstanding at 30 June

Exercisable at 30 June

17,942,720

9,256,260

(3,710,273)

(3,665,826)

(1,126)

19,821,755

7,166,690

8,465,400

60,000

                           (565,740)

                       (2,134,456)

-

5,825,204

3,201,959

654,560

654,560

654,560

27,062,680

9,316,260

                       (4,276,013)

                       (5,800,282)

                               (1,126)

26,301,519

11,023,209

0.36

10,776,120

0.82
9,980,600
0.18                        (2,814,000)

0.53

0.85

0.57

0.31

-

-

-

-

-

-

-

0.14

0.14

0.14

0.35

0.82

0.18

0.53

0.85

0.56

0.30

-

-

17,942,720

6,716,400

4,669,520

4,371,880

-

                           (576,000)

-

8,465,400

1,700,280

654,560

654,560

654,560

16,100,200

14,352,480

                       (2,814,000)

                           (576,000)

-

27,062,680

9,071,240

0.13

0.51

0.06

-

-

0.36

0.12

-

-

-

-

-

-

-

0.14

0.14

0.14

0.13

0.51

0.06

-

-

0.35

0.12

(*) WAEP stands for Weighted Average Exercise Price. All the numbers have been converted to equivalent post split numbers for better 
understanding and comparison.

(1)  1,068,720 options have zero exercise price (2015: Nil). The expiry period for grants made during the current year and FY 2015 was 10 years. For 
the grants made in prior years, the expiry period varied from 3-10 years.

(2) The vesting of performance rights is subject to a liquidity event condition and service conditions. The numbers disclosed represent time based 
contingent rights (i.e. vesting contingent on the liquidity event condition being satisfied) except 24,560 rights for FY 2015 which were actually 
vested. The liquidity event condition will be met in FY 2017 on the date six months after the date of the IPO. The performance rights would have 
expired in 5-7 years of grant date if the IPO would not have occurred.  In FY 2015, 294,960 rights were granted that were not subject to a liquidity 
event condition.

(b) Modifications to the awards (1)

72

Waiver of liquidity event condition / accelerated vesting with respect to performance rights

Extension of expiry period by two years for options over ordinary shares

Cancellation pursuant to amendment of contract

Accelerated vesting of unvested options over ordinary shares upon termination

Total

2016
Number (*)

221,904

-

100,000

236,040

557,944

2015
Number (*)

352,400

2,396,160

-

-

2,748,560

(1) There was no incremental fair value granted as a result of the modifications.

(*) All the numbers have been converted to equivalent post split numbers for better understanding and comparison.

Redbubble                      
                      
                                   
                        
                        
                                   
                       
                                   
                       
                                     
                                     
                               
                                     
                                     
                      
                      
                                   
                        
                        
                                   
                        
                                     
                        
                                     
                              
                                     
                        
                                     
                                     
                                     
                                     
                                     
                                     
                                     
                                     
                                     
                                     
                        
                                     
                        
                                     
                        
                                     
                        
                                     
                            
                                   
                            
                                   
                            
                                   
                            
                                   
                            
                                   
                            
                                   
                      
                                   
                      
                                   
                        
                                   
                      
                                   
                                   
                                   
                                   
                                     
                                   
                                     
                                     
                      
                                   
                      
                                   
                      
                                   
                        
                                   
                            
                            
                                     
                        
                            
                                     
                            
                                     
                            
                        
(a) Movement during the year

Options over ordinary shares

Outstanding at 1 July

Granted during the year (1)

Exercised during the year

Forfeited during the year

Expired during the year

Outstanding at 30 June

Exercisable at 30 June

Performance rights 

Outstanding at 1 July

Granted during the year

Exercised during the year

Forfeited during the year

Expired during the year

Outstanding at 30 June

Vested at 30 June (2)

Warrants over ordinary shares

Outstanding at 1 July

Outstanding at 30 June

Exercisable at 30 June

All plans

Outstanding at 1 July

Granted during the year

Exercised during the year

Forfeited during the year

Expired during the year

Outstanding at 30 June

Exercisable at 30 June

2016

Number (*)

2016

WAEP ($) (*)

2015

Number (*)

2015

WAEP ($) (*)

                           (565,740)

                       (2,134,456)

                           (576,000)

17,942,720

9,256,260

(3,710,273)

(3,665,826)

(1,126)

19,821,755

7,166,690

8,465,400

60,000

-

5,825,204

3,201,959

654,560

654,560

654,560

27,062,680

9,316,260

                       (4,276,013)

                       (5,800,282)

                               (1,126)

26,301,519

11,023,209

10,776,120

9,980,600

0.18                        (2,814,000)

0.36

0.82

0.53

0.85

0.57

0.31

-

-

-

-

-

-

-

0.14

0.14

0.14

0.35

0.82

0.18

0.53

0.85

0.56

0.30

17,942,720

6,716,400

4,669,520

4,371,880

8,465,400

1,700,280

654,560

654,560

654,560

-

-

-

-

-

16,100,200

14,352,480

                       (2,814,000)

                           (576,000)

27,062,680

9,071,240

0.13

0.51

0.06

0.36

0.12

0.14

0.14

0.14

0.13

0.51

0.06

0.35

0.12

-

-

-

-

-

-

-

-

-

-

-

(*) WAEP stands for Weighted Average Exercise Price. All the numbers have been converted to equivalent post split numbers for better 
understanding and comparison.

(1)  1,068,720 options have zero exercise price (2015: Nil). The expiry period for grants made during the current year and FY 2015 was 10 years. For 
the grants made in prior years, the expiry period varied from 3-10 years.

(2) The vesting of performance rights is subject to a liquidity event condition and service conditions. The numbers disclosed represent time based 
35. Share-based payments (continued)
contingent rights (i.e. vesting contingent on the liquidity event condition being satisfied) except 24,560 rights for FY 2015 which were actually 
vested. The liquidity event condition will be met in FY 2017 on the date six months after the date of the IPO. The performance rights would have 
expired in 5-7 years of grant date if the IPO would not have occurred.  In FY 2015, 294,960 rights were granted that were not subject to a liquidity 
(b) Modifications to the awards (1)
event condition.
The table below details modifications to a number of options/performance rights during the year:
(b) Modifications to the awards (1)

Waiver of liquidity event condition / accelerated vesting with respect to performance rights

Extension of expiry period by two years for options over ordinary shares

Cancellation pursuant to amendment of contract

Accelerated vesting of unvested options over ordinary shares upon termination

Total

2016
Number (*)

221,904

-

100,000

236,040

557,944

2015
Number (*)

352,400

2,396,160

-

-

2,748,560

(1) There was no incremental fair value granted as a result of the modifications.

(*) All the numbers have been converted to equivalent post split numbers for better understanding and comparison.

(c) Additional disclosures

72

73

Annual Report 2016                      
                      
                                   
                        
                        
                                   
                       
                                   
                       
                                     
                                     
                               
                                     
                                     
                      
                      
                                   
                        
                        
                                   
                        
                                     
                        
                                     
                              
                                     
                        
                                     
                                     
                                     
                                     
                                     
                                     
                                     
                                     
                                     
                                     
                        
                                     
                        
                                     
                        
                                     
                        
                                     
                            
                                   
                            
                                   
                            
                                   
                            
                                   
                            
                                   
                            
                                   
                      
                                   
                      
                                   
                        
                                   
                      
                                   
                                   
                                   
                                   
                                     
                                   
                                     
                                     
                      
                                   
                      
                                   
                      
                                   
                        
                                   
                            
                            
                                     
                        
                            
                                     
                            
                                     
                            
                        
36. Related party transactions

The Group's main related parties are as follows:

(a) Entities exercising significant influence over the Group

The CEO Martin Hosking and his family trust with Jellicom Pty Ltd as trustee, have significant influence over the Group. 

During the current year, no transactions were made with Jellicom Pty Ltd (2015: $Nil).

(b) Compensation of the key management personnel of the Group

Short-term employee benefits

Post-employment benefits

Share-based employee benefits

Other long-term benefits (1)
Termination benefits

Total transactions with key management personnel

2016
$

2015
$

                         2,170,139                           1,884,176 

                            147,111                                 83,030 

                         1,185,827 

                            938,829 

                               19,366 

(16,342)

                                         -                                  63,174 

                         3,522,443                           2,952,867 

(1) The negative amount in the prior year relates to long service leave provision no longer required.

(c) Other related parties

Other related parties include immediate family members of key management personnel and entities that are controlled 

or significantly influenced by those key management personnel, individually or collectively with their immediate family 

members.

(d) Transactions with related parties

Transactions between related parties are on normal commercial terms and conditions no more favourable than those 

available to other parties unless otherwise stated.

The following transactions occurred with related parties:

(i)  Richard Cawsey, the Chair of the Board, is a partner of Denali Venture Partners. Denali Venture Partners has 
provided various consulting services to the Group for which fees of $50,000 were paid (2015: $92,043). The 

consulting fees are based on the time and service provided at rates equivalent to other providers of the same 

services. As at 30 June 2016, there were no outstanding balances (2015: $Nil).

(ii)  Stephanie Tilenius, a member of the Board, is the CEO of Vida Health.  Vida Health entered into a sublease 

agreement with the Group in April 2014 to sublease a portion of the Group's building located in San Francisco, 

California. The sublease was terminated on 26 March 2015. In FY 2015, Vida Health paid the Group rental payments 

of $25,457 and there were no outstanding balances.

36. Related party transactions (continued)
(iii)  Chris Nunn, the Chief Financial Officer, is a Director of Elite Executive Services Pty Ltd, which has provided 

executive relocation services to employees of Redbubble during the year for which the fees totalled $12,710 (2015: 

$Nil). The fees are based on the time and service provided at rates equivalent to other providers of the same 

services. As at 30 June 2016, the outstanding balance was $1,865 (2015: $Nil).

(iv)  Rob Baumert, the Chief Fulfilment and Analytics Officer, exercised part of his options and sold the related shares 

during the year ended 30 June 2016, resulting in a receivable balance of $79,000 (2015: $Nil) in relation to exercise 

and withholding taxes on the sale. As at year end, the balance stands recovered (2015: $Nil).

74

Redbubble(v)  The Group granted a loan to Faith Sedlin, the Chief Marketing Officer, in an earlier year. During the year, the related 

party loan and interest thereon of $331,145 was recovered (2015: $52,847). As at 30 June 2016, there was no 

outstanding balance (2015: $330,738).

37. Remuneration of auditors 

Ernst & Young 

Audit and review of financial reports

Taxation services

Initial public offering

Other services

Remuneration of Ernst & Young

38. Segment information

(a) Operating segment

 2016
$ 

133,617

231,509

680,000

32,510

1,077,636

 2015
$ 

96,350

67,739

-

34,819

198,908

The Group is a global online marketplace and accordingly, has identified that as its only operating segment.

(b) Geographical information

Australia

United States

United Kingdom

Rest of the world

Total

 2016 

 2015 

Non-current 

Non-current 

 Revenue
$'000 

7,525

72,008

16,734

18,311

assets (1)
$'000 
7,290

1,318

53

-

114,578

8,661

 Revenue
$'000 

5,197

43,753

10,317

11,803

71,070

assets (1)
$'000 
4,545

1,237

-

-

5,782

(1) Non-current assets for this purpose consist of property, plant and equipment and intangible assets.

74

75

Annual Report 2016 
                            
                              
                            
                              
                            
                                          
                              
                              
                        
                            
              
              
              
              
            
              
            
              
            
                     
            
                        
            
                        
            
                        
         
              
            
              
39. New and amended accounting standards and interpretations

(i) New and amended accounting standards and interpretations issued and effective

The Group has adopted the following new and amended standards which were applicable as disclosed in the table 

below. Adoption of these new and amended standards and interpretations has not had a material impact on the Group.

Reference
AASB 2013-9

AASB 2015-3

Title
Amendments to Australian Accounting Standards – Conceptual Framework, Materiality and 
Financial Instruments
The Standard contains three main parts and makes amendments to a number of Standards and 
Interpretations.
Part A of AASB 2013-9 makes consequential amendments arising from the issuance of AASB CF 
2013-1. 
Part B makes amendments to particular Australian Accounting Standards to delete references to 
AASB 1031 and also makes minor editorial amendments to various other standards.
Part C makes amendments to a number of Australian Accounting Standards, including 
incorporating Chapter 6 Hedge Accounting into AASB 9 Financial Instruments.

Amendments to Australian Accounting Standards arising from the Withdrawal of AASB 1031 
Materiality

The Standard completes the AASB’s project to remove Australian guidance on materiality from 
Australian Accounting Standards.

Application date
1 July 2015

1 July 2015

(ii) New accounting standards and interpretations

Certain new accounting standards and interpretations have been published that are not mandatory for 30 June 2016 

reporting periods and have not been early adopted by the Group. Initial application of the following standards and 

interpretations will not affect any of the amounts recognised in the financial report, but may change disclosures 

presently made in relation to the Group. 

The Group’s interpretations of the impact of these new standards is set out below:

Reference

Title

Summary

AASB 2014-3

AASB 2014-4

Amendments to Australian 
Accounting Standards – 
Accounting for Acquisitions of 
Interests in Joint Operations
[AASB 1 & AASB 11]

Clarification of Acceptable 
Methods of Depreciation and 
Amortisation 
(Amendments to AASB 116 
and AASB 138)

AASB 2014-3 amends AASB 11 to provide guidance on the accounting for 
acquisitions of interests in joint operations in which the activity constitutes a 
business. 
Group Assessment
This is only expected to impact the Group if acquisitions are made in the future. 
This standard will not be early adopted by the Group.
AASB 116 and AASB 138 both establish the principle for the basis of depreciation 
and amortisation as being the expected pattern of consumption of the future 
economic benefits of an asset. 
The IASB has clarified that the use of revenue-based methods to calculate the 
depreciation of an asset is not appropriate because revenue generated by an activity 
that includes the use of an asset generally reflects factors other than the 
consumption of the economic benefits embodied in the asset.
The amendment also clarified that revenue is generally presumed to be an 
inappropriate basis for measuring the consumption of the economic benefits 
embodied in an intangible asset. This presumption, however, can be rebutted in 
certain limited circumstances. 
Group Assessment
This is not expected to impact the financial statements as the Group policy is to 
amortise based on consumption of economic benefits (useful lives of assets and 
intangibles).

Application date of 
standard
1 January 2016

Application date 
for Group
1 July 2016

1 January 2016

1 July 2016

AASB 2015-1

Amendments to Australian 
Accounting Standards – 
Annual Improvements to 
Australian Accounting 
Standards 2012–2014 Cycle

This standard will not be early adopted by the Group.
The subjects of the principal amendments to the Standards are set out below:

1 January 2016

1 July 2016

AASB 134 Interim Financial Reporting: 
76
•      Disclosure of information ‘elsewhere in the interim financial report’ - amends 
AASB 134 to clarify the meaning of disclosure of information ‘elsewhere in the 
interim financial report’ and to require the inclusion of a cross-reference from the 
interim financial statements to the location of this information. 
Group Assessment

Minimal impact to the Group's financial report.

AASB 2015-2

Amendments to Australian 

The Standard makes amendments to AASB 101 Presentation of Financial Statements 

1 January 2016

1 July 2016

Accounting Standards – 

arising from the IASB’s Disclosure Initiative project. The amendments are designed to 

Disclosure Initiative: 

further encourage companies to apply professional judgment in determining what 

Amendments to AASB 101

information to disclose in the financial statements.  

For example, the amendments make clear that materiality applies to the whole of 

financial statements and that the inclusion of immaterial information can inhibit the 

usefulness of financial disclosures.  The amendments also clarify that companies 

should use professional judgment in determining where and in what order 

information is presented in the financial disclosures.

Group Assessment

The Group will continue to draft financial statements in the most effective manner in 

order to meet the requirements of this standard.

AASB 2015-9

Amendments to Australian 

This standard inserts scope paragraphs into AASB 8  and AASB 133 in place of 

1 January 2016

1 July 2016

Accounting Standards - Scope 

application paragraph text in AASB 1057. This is to correct inadvertant removal of 

and Application Paragraphs 

these paragraphs during editorial changes made in August 2015. There is no change 

[AASB 8, AASB 133 & AASB 

to the requirements or the applicability of AASB 8 and AASB 133.

1057]

Group Assessment

Minimal impact to the Group's financial report.

AASB 1057

Application of Australian 

This Standard lists the application paragraphs for each other Standard (and 

1 January 2016

1 July 2016

Accounting Standards

Interpretation), grouped where they are the same. Accordingly, paragraphs 5 and 22 

respectively specify the application paragraphs for Standards and Interpretations in 

general. Differing application paragraphs are set out for individual Standards and 

Interpretations or grouped where possible.

The application paragraphs do not affect requirements in other Standards that specify 

that certain paragraphs apply only to certain types of entities.

Group Assessment

The Group will continue to apply standards that are applicable. 

2016-1

Amendments to Australian 

This Standard amends AASB 112 Income Taxes (July 2004) and AASB 112 Income 

1 January 2017

1 July 2017

Accounting Standards 

Taxes (August 2015) to clarify the requirements on recognition of deferred tax assets 

–Recognition of Deferred Tax 

for unrealised losses on debt instruments measured at fair value.

Assets for Unrealised Losses

[AASB 112]

2016-2

Amendments to Australian 

This Standard amends AASB 107 Statement of Cash Flows (August 2015) to require 

1 January 2017

1 July 2017

Group Assessment

This is only expected to impact the Group if there are deferred tax assets for 

unrealised losses on debt instruments measured at fair value in the future. 

This standard will not be early adopted by the Group.

Accounting Standards 

–Disclosure Initiative: 

entities preparing financial statements in accordance with Tier 1 reporting 

requirements to provide disclosures that enable users of financial statements to 

Amendments to AASB 107

evaluate changes in liabilities arising from financing activities, including both 

changes arising from cash flows and non-cash changes.

Group Assessment

Minimal impact to the Group's disclosures in the financial report.

AASB 9

Financial Instruments

AASB 9 (December 2014) is a new Principal standard which replaces AASB 139. This 

1 January 2018

1 July 2018

AASB 15

Revenue from Contracts with 

In May 2014, the IASB issued IFRS 15 Revenue from Contracts with Customers, 

1 January 2018

1 July 2018

Customers

which replaces IAS 11 Construction Contracts, IAS 18 Revenueand related 

new Principal version supersedes AASB 9 issued in December 2009 (as amended) 

and AASB 9 (issued in December 2010) and includes a model for classification and 

measurement, a single, forward-looking ‘expected loss’ impairment model and a 

substantially-reformed approach to hedge accounting.

AASB 9 is effective for annual periods beginning on or after 1 July 2018. However, 

the Standard is available for early application. The own credit changes can be early 

applied in isolation without otherwise changing the accounting for financial 

instruments.

Group Assessment

future. 

This is only expected to have an impact on the Group if hedging is undertaken in the 

This standard will not be early adopted by the Group.

Interpretations (IFRIC 13 Customer Loyalty Programmes, IFRIC 15 Agreements for the 

Construction of Real Estate,IFRIC 18 Transfers of Assets from Customers and  SIC-31 

Revenue—Barter Transactions Involving Advertising Services). 

The core principle of IFRS 15 is that an entity recognises revenue to depict the 

transfer of promised goods or services to customers in an amount that reflects the 

consideration to which the entity expects to be entitled in exchange for those goods 

An entity recognises revenue in accordance with that core principle by applying the 

or services. 

following steps:

(a) Step 1: Identify the contract(s) with a customer

(b) Step 2: Identify the performance obligations in the contract

(c) Step 3: Determine the transaction price

(d) Step 4: Allocate the transaction price to the performance obligations in the 

(e) Step 5: Recognise revenue when (or as) the entity satisfies a performance 

contract

obligation

Early application of this standard is permitted.

The International Accounting Standards Board (IASB) in its July 2015 meeting 

decided to confirm its proposal to defer the effective date of IFRS 15 (the 

international equivalent of AASB 15) from 1 January 2017 to 1 January 2018. The 

amendment to give effect to the new effective date for IFRS 15 is expected to be 

issued in September 2015 . At this time, it is expected that the AASB will make a 

corresponding amendment to AASB 15, which will mean that the application date of 

this standard for the Group will move from 1 July 2017 to 1 July 2018.

The Group has not yet made an assessment of whether this standard will be early 

Group Assessment

adopted. 

(whether it is housed in a subsidiary or not)

(b) A partial gain or loss to be recognised when a transaction involves assets that do 

not constitute a business, even if these assets are housed in a subsidiary.

AASB 2014-10 also makes an editorial correction to AASB 10.

AASB 2015-10 defers the mandatory effective date (application date) of AASB 2014- 

10 so that the amendments are required to be applied for annual reporting periods 

beginning on or after 1 January 2018 instead of 1 January 2016.

This is only expected to impact the Group should such activites be undertaken in the 

Group Assessment

future.  

This standard will not be early adopted by the Group.

Lessee accounting

• Lessees are required to recognise assets and liabilities for all leases with a term of 

more than 12 months, unless the underlying asset is of low value.

• A lessee measures right-of-use assets similarly to other non-financial assets and 

lease liabilities similarly to other financial liabilities.

• Assets and liabilities arising from a lease are initially measured on a present value 

basis. The measurement includes non-cancellable lease payments (including 

inflation-linked payments), and also includes payments to be made in optional 

periods if the lessee is reasonably certain to exercise an option to extend the lease, or 

not to exercise an option to terminate the lease.

• AASB 16 contains disclosure requirements for lessees. 

Lessor accounting

• AASB 16 substantially carries forward the lessor accounting requirements in AASB 

117. Accordingly, a lessor continues to classify its leases as operating leases or 

finance leases, and to account for those two types of leases differently.

• AASB 16 also requires enhanced disclosures to be provided by lessors that will 

improve information disclosed about a lessor’s risk exposure, particularly to residual 

value risk.

AASB 16 supersedes:

(a) AASB 117 Leases

(b) Interpretation 4 Determining whether an Arrangement contains a Lease

(c) SIC-15 Operating Leases—Incentives

(d) SIC-27 Evaluating the Substance of Transactions Involving the Legal Form of a 

Lease

The new standard will be effective for annual periods beginning on or after 1 January 

2019. Early application is permitted, provided the new revenue standard, AASB 15 

Revenue from Contracts with Customers, has been applied, or is applied at the same 

date as AASB 16.

Group Assessment

adopted. 

The Group has not yet made an assessment of whether this standard will be early 

AASB 2014-10 Amendments to Australian 

AASB 2014-10 amends AASB 10 Consolidated Financial Statements and AASB 128 to 

1 January 2018

1 July 2018

Accounting Standards – Sale 

address an inconsistency between the requirements in AASB 10 and those in AASB 

or Contribution of Assets 

128 (August 2011), in dealing with the sale or contribution of assets between an 

between an Investor and its 

investor and its associate or joint venture. The amendments require:

Associate or Joint Venture

(a) A full gain or loss to be recognised when a transaction involves a business 

AASB 16

Leases

The key features of AASB 16 are as follows: 

1 January 2019

1 July 2019

Redbubble76

Reference

Title

Summary

Application date of 

Application date 

standard

for Group

AASB 2014-3

Amendments to Australian 

AASB 2014-3 amends AASB 11 to provide guidance on the accounting for 

1 January 2016

1 July 2016

Accounting Standards – 

acquisitions of interests in joint operations in which the activity constitutes a 

Accounting for Acquisitions of 

business. 

Interests in Joint Operations

Group Assessment

[AASB 1 & AASB 11]

This is only expected to impact the Group if acquisitions are made in the future. 

This standard will not be early adopted by the Group.

AASB 2014-4

Clarification of Acceptable 

AASB 116 and AASB 138 both establish the principle for the basis of depreciation 

1 January 2016

1 July 2016

Methods of Depreciation and 

and amortisation as being the expected pattern of consumption of the future 

Amortisation 
(Amendments to AASB 116 
and AASB 138)

economic benefits of an asset. 
The IASB has clarified that the use of revenue-based methods to calculate the 
depreciation of an asset is not appropriate because revenue generated by an activity 
that includes the use of an asset generally reflects factors other than the 
consumption of the economic benefits embodied in the asset.
The amendment also clarified that revenue is generally presumed to be an 
inappropriate basis for measuring the consumption of the economic benefits 
embodied in an intangible asset. This presumption, however, can be rebutted in 
certain limited circumstances. 
Group Assessment
This is not expected to impact the financial statements as the Group policy is to 
amortise based on consumption of economic benefits (useful lives of assets and 
39. New and amended accounting standards and interpretations (continued)
intangibles).

AASB 2015-1

Amendments to Australian 
Accounting Standards – 
Annual Improvements to 
Australian Accounting 
Standards 2012–2014 Cycle

AASB 2015-2

Amendments to Australian 
Accounting Standards – 
Disclosure Initiative: 
Amendments to AASB 101

AASB 2015-9

Amendments to Australian 
Accounting Standards - Scope 
and Application Paragraphs 
[AASB 8, AASB 133 & AASB 
1057]

AASB 1057

Application of Australian 
Accounting Standards

2016-1

Amendments to Australian 
Accounting Standards 
–Recognition of Deferred Tax 
Assets for Unrealised Losses
[AASB 112]

2016-2

Amendments to Australian 
Accounting Standards 
–Disclosure Initiative: 
Amendments to AASB 107

AASB 9

Financial Instruments

This standard will not be early adopted by the Group.
The subjects of the principal amendments to the Standards are set out below:

1 January 2016

1 July 2016

AASB 134 Interim Financial Reporting: 
•      Disclosure of information ‘elsewhere in the interim financial report’ - amends 
AASB 134 to clarify the meaning of disclosure of information ‘elsewhere in the 
interim financial report’ and to require the inclusion of a cross-reference from the 
interim financial statements to the location of this information. 
Group Assessment
Minimal impact to the Group's financial report.
The Standard makes amendments to AASB 101 Presentation of Financial Statements 
arising from the IASB’s Disclosure Initiative project. The amendments are designed to 
further encourage companies to apply professional judgment in determining what 
information to disclose in the financial statements.  

For example, the amendments make clear that materiality applies to the whole of 
financial statements and that the inclusion of immaterial information can inhibit the 
usefulness of financial disclosures.  The amendments also clarify that companies 
should use professional judgment in determining where and in what order 
information is presented in the financial disclosures.
Group Assessment
The Group will continue to draft financial statements in the most effective manner in 
order to meet the requirements of this standard.
This standard inserts scope paragraphs into AASB 8  and AASB 133 in place of 
application paragraph text in AASB 1057. This is to correct inadvertant removal of 
these paragraphs during editorial changes made in August 2015. There is no change 
to the requirements or the applicability of AASB 8 and AASB 133.

Group Assessment
Minimal impact to the Group's financial report.
This Standard lists the application paragraphs for each other Standard (and 
Interpretation), grouped where they are the same. Accordingly, paragraphs 5 and 22 
respectively specify the application paragraphs for Standards and Interpretations in 
general. Differing application paragraphs are set out for individual Standards and 
Interpretations or grouped where possible.
The application paragraphs do not affect requirements in other Standards that specify 
that certain paragraphs apply only to certain types of entities.

Group Assessment
The Group will continue to apply standards that are applicable. 
This Standard amends AASB 112 Income Taxes (July 2004) and AASB 112 Income 
Taxes (August 2015) to clarify the requirements on recognition of deferred tax assets 
for unrealised losses on debt instruments measured at fair value.

Group Assessment
This is only expected to impact the Group if there are deferred tax assets for 
unrealised losses on debt instruments measured at fair value in the future. 

This standard will not be early adopted by the Group.
This Standard amends AASB 107 Statement of Cash Flows (August 2015) to require 
entities preparing financial statements in accordance with Tier 1 reporting 
requirements to provide disclosures that enable users of financial statements to 
evaluate changes in liabilities arising from financing activities, including both 
changes arising from cash flows and non-cash changes.

Group Assessment
Minimal impact to the Group's disclosures in the financial report.

AASB 9 (December 2014) is a new Principal standard which replaces AASB 139. This 
new Principal version supersedes AASB 9 issued in December 2009 (as amended) 
and AASB 9 (issued in December 2010) and includes a model for classification and 
measurement, a single, forward-looking ‘expected loss’ impairment model and a 
substantially-reformed approach to hedge accounting.

AASB 9 is effective for annual periods beginning on or after 1 July 2018. However, 
the Standard is available for early application. The own credit changes can be early 
applied in isolation without otherwise changing the accounting for financial 
instruments.
Group Assessment
77
This is only expected to have an impact on the Group if hedging is undertaken in the 
future. 

This standard will not be early adopted by the Group.

1 January 2016

1 July 2016

1 January 2016

1 July 2016

1 January 2016

1 July 2016

1 January 2017

1 July 2017

1 January 2017

1 July 2017

1 January 2018

1 July 2018

AASB 15

Revenue from Contracts with 
Customers

In May 2014, the IASB issued IFRS 15 Revenue from Contracts with Customers, 
which replaces IAS 11 Construction Contracts, IAS 18 Revenueand related 

1 January 2018

1 July 2018

AASB 2014-10 Amendments to Australian 

AASB 2014-10 amends AASB 10 Consolidated Financial Statements and AASB 128 to 

1 January 2018

1 July 2018

Accounting Standards – Sale 

address an inconsistency between the requirements in AASB 10 and those in AASB 

or Contribution of Assets 

128 (August 2011), in dealing with the sale or contribution of assets between an 

between an Investor and its 

investor and its associate or joint venture. The amendments require:

Associate or Joint Venture

(a) A full gain or loss to be recognised when a transaction involves a business 

AASB 16

Leases

The key features of AASB 16 are as follows: 

1 January 2019

1 July 2019

Interpretations (IFRIC 13 Customer Loyalty Programmes, IFRIC 15 Agreements for the 

Construction of Real Estate,IFRIC 18 Transfers of Assets from Customers and  SIC-31 

Revenue—Barter Transactions Involving Advertising Services). 

The core principle of IFRS 15 is that an entity recognises revenue to depict the 

transfer of promised goods or services to customers in an amount that reflects the 

consideration to which the entity expects to be entitled in exchange for those goods 

An entity recognises revenue in accordance with that core principle by applying the 

or services. 

following steps:

(a) Step 1: Identify the contract(s) with a customer

(b) Step 2: Identify the performance obligations in the contract

(c) Step 3: Determine the transaction price

(d) Step 4: Allocate the transaction price to the performance obligations in the 

(e) Step 5: Recognise revenue when (or as) the entity satisfies a performance 

contract

obligation

Early application of this standard is permitted.

The International Accounting Standards Board (IASB) in its July 2015 meeting 

decided to confirm its proposal to defer the effective date of IFRS 15 (the 

international equivalent of AASB 15) from 1 January 2017 to 1 January 2018. The 

amendment to give effect to the new effective date for IFRS 15 is expected to be 

issued in September 2015 . At this time, it is expected that the AASB will make a 

corresponding amendment to AASB 15, which will mean that the application date of 

this standard for the Group will move from 1 July 2017 to 1 July 2018.

The Group has not yet made an assessment of whether this standard will be early 

Group Assessment

adopted. 

(whether it is housed in a subsidiary or not)

(b) A partial gain or loss to be recognised when a transaction involves assets that do 

not constitute a business, even if these assets are housed in a subsidiary.

AASB 2014-10 also makes an editorial correction to AASB 10.

AASB 2015-10 defers the mandatory effective date (application date) of AASB 2014- 

10 so that the amendments are required to be applied for annual reporting periods 

beginning on or after 1 January 2018 instead of 1 January 2016.

This is only expected to impact the Group should such activites be undertaken in the 

Group Assessment

future.  

This standard will not be early adopted by the Group.

Lessee accounting

• Lessees are required to recognise assets and liabilities for all leases with a term of 

more than 12 months, unless the underlying asset is of low value.

• A lessee measures right-of-use assets similarly to other non-financial assets and 

lease liabilities similarly to other financial liabilities.

• Assets and liabilities arising from a lease are initially measured on a present value 

basis. The measurement includes non-cancellable lease payments (including 

inflation-linked payments), and also includes payments to be made in optional 

periods if the lessee is reasonably certain to exercise an option to extend the lease, or 

not to exercise an option to terminate the lease.

• AASB 16 contains disclosure requirements for lessees. 

Lessor accounting

• AASB 16 substantially carries forward the lessor accounting requirements in AASB 

117. Accordingly, a lessor continues to classify its leases as operating leases or 

finance leases, and to account for those two types of leases differently.

• AASB 16 also requires enhanced disclosures to be provided by lessors that will 

improve information disclosed about a lessor’s risk exposure, particularly to residual 

value risk.

AASB 16 supersedes:

(a) AASB 117 Leases

(b) Interpretation 4 Determining whether an Arrangement contains a Lease

(c) SIC-15 Operating Leases—Incentives

(d) SIC-27 Evaluating the Substance of Transactions Involving the Legal Form of a 

Lease

The new standard will be effective for annual periods beginning on or after 1 January 

2019. Early application is permitted, provided the new revenue standard, AASB 15 

Revenue from Contracts with Customers, has been applied, or is applied at the same 

date as AASB 16.

Group Assessment

adopted. 

The Group has not yet made an assessment of whether this standard will be early 

Annual Report 2016Reference

Title

Summary

Application date of 

Application date 

standard

for Group

AASB 2014-3

Amendments to Australian 

AASB 2014-3 amends AASB 11 to provide guidance on the accounting for 

1 January 2016

1 July 2016

Accounting Standards – 

acquisitions of interests in joint operations in which the activity constitutes a 

AASB 2014-4

Clarification of Acceptable 

AASB 116 and AASB 138 both establish the principle for the basis of depreciation 

1 January 2016

1 July 2016

Accounting for Acquisitions of 

business. 

Interests in Joint Operations

Group Assessment

[AASB 1 & AASB 11]

This is only expected to impact the Group if acquisitions are made in the future. 

This standard will not be early adopted by the Group.

Methods of Depreciation and 

and amortisation as being the expected pattern of consumption of the future 

Amortisation 

economic benefits of an asset. 

(Amendments to AASB 116 

The IASB has clarified that the use of revenue-based methods to calculate the 

and AASB 138)

depreciation of an asset is not appropriate because revenue generated by an activity 

AASB 2015-1

Amendments to Australian 

The subjects of the principal amendments to the Standards are set out below:

1 January 2016

1 July 2016

AASB 2015-2

Amendments to Australian 

The Standard makes amendments to AASB 101 Presentation of Financial Statements 

1 January 2016

1 July 2016

that includes the use of an asset generally reflects factors other than the 

consumption of the economic benefits embodied in the asset.

The amendment also clarified that revenue is generally presumed to be an 

inappropriate basis for measuring the consumption of the economic benefits 

embodied in an intangible asset. This presumption, however, can be rebutted in 

certain limited circumstances. 

Group Assessment

This is not expected to impact the financial statements as the Group policy is to 

amortise based on consumption of economic benefits (useful lives of assets and 

intangibles).

This standard will not be early adopted by the Group.

Accounting Standards – 

Annual Improvements to 

AASB 134 Interim Financial Reporting: 

Australian Accounting 

•      Disclosure of information ‘elsewhere in the interim financial report’ - amends 

Standards 2012–2014 Cycle

AASB 134 to clarify the meaning of disclosure of information ‘elsewhere in the 

interim financial report’ and to require the inclusion of a cross-reference from the 

interim financial statements to the location of this information. 

Group Assessment

Minimal impact to the Group's financial report.

Accounting Standards – 

arising from the IASB’s Disclosure Initiative project. The amendments are designed to 

Disclosure Initiative: 

further encourage companies to apply professional judgment in determining what 

Amendments to AASB 101

information to disclose in the financial statements.  

For example, the amendments make clear that materiality applies to the whole of 

financial statements and that the inclusion of immaterial information can inhibit the 

usefulness of financial disclosures.  The amendments also clarify that companies 

should use professional judgment in determining where and in what order 

information is presented in the financial disclosures.

Group Assessment

The Group will continue to draft financial statements in the most effective manner in 

order to meet the requirements of this standard.

AASB 2015-9

Amendments to Australian 

This standard inserts scope paragraphs into AASB 8  and AASB 133 in place of 

1 January 2016

1 July 2016

Accounting Standards - Scope 

application paragraph text in AASB 1057. This is to correct inadvertant removal of 

and Application Paragraphs 

these paragraphs during editorial changes made in August 2015. There is no change 

[AASB 8, AASB 133 & AASB 

to the requirements or the applicability of AASB 8 and AASB 133.

1057]

Group Assessment

Minimal impact to the Group's financial report.

AASB 1057

Application of Australian 

This Standard lists the application paragraphs for each other Standard (and 

1 January 2016

1 July 2016

Accounting Standards

Interpretation), grouped where they are the same. Accordingly, paragraphs 5 and 22 

respectively specify the application paragraphs for Standards and Interpretations in 

general. Differing application paragraphs are set out for individual Standards and 

Interpretations or grouped where possible.

The application paragraphs do not affect requirements in other Standards that specify 

that certain paragraphs apply only to certain types of entities.

Group Assessment

The Group will continue to apply standards that are applicable. 

2016-1

Amendments to Australian 

This Standard amends AASB 112 Income Taxes (July 2004) and AASB 112 Income 

1 January 2017

1 July 2017

Accounting Standards 

Taxes (August 2015) to clarify the requirements on recognition of deferred tax assets 

–Recognition of Deferred Tax 
Assets for Unrealised Losses
[AASB 112]

for unrealised losses on debt instruments measured at fair value.

Group Assessment
This is only expected to impact the Group if there are deferred tax assets for 
unrealised losses on debt instruments measured at fair value in the future. 

2016-2

This standard will not be early adopted by the Group.
This Standard amends AASB 107 Statement of Cash Flows (August 2015) to require 
entities preparing financial statements in accordance with Tier 1 reporting 
requirements to provide disclosures that enable users of financial statements to 
evaluate changes in liabilities arising from financing activities, including both 
changes arising from cash flows and non-cash changes.
39. New and amended accounting standards and interpretations (continued)

Amendments to Australian 
Accounting Standards 
–Disclosure Initiative: 
Amendments to AASB 107

1 January 2017

1 July 2017

AASB 9

Financial Instruments

AASB 15

Revenue from Contracts with 
Customers

AASB 2014-10 Amendments to Australian 
Accounting Standards – Sale 
or Contribution of Assets 
between an Investor and its 
Associate or Joint Venture

1 January 2018

1 July 2018

1 January 2018

1 July 2018

1 January 2018

1 July 2018

Group Assessment
Minimal impact to the Group's disclosures in the financial report.

AASB 9 (December 2014) is a new Principal standard which replaces AASB 139. This 
new Principal version supersedes AASB 9 issued in December 2009 (as amended) 
and AASB 9 (issued in December 2010) and includes a model for classification and 
measurement, a single, forward-looking ‘expected loss’ impairment model and a 
substantially-reformed approach to hedge accounting.

AASB 9 is effective for annual periods beginning on or after 1 July 2018. However, 
the Standard is available for early application. The own credit changes can be early 
applied in isolation without otherwise changing the accounting for financial 
instruments.
Group Assessment
This is only expected to have an impact on the Group if hedging is undertaken in the 
future. 

This standard will not be early adopted by the Group.

In May 2014, the IASB issued IFRS 15 Revenue from Contracts with Customers, 
which replaces IAS 11 Construction Contracts, IAS 18 Revenueand related 
Interpretations (IFRIC 13 Customer Loyalty Programmes, IFRIC 15 Agreements for the 
Construction of Real Estate,IFRIC 18 Transfers of Assets from Customers and  SIC-31 
Revenue—Barter Transactions Involving Advertising Services). 

The core principle of IFRS 15 is that an entity recognises revenue to depict the 
transfer of promised goods or services to customers in an amount that reflects the 
consideration to which the entity expects to be entitled in exchange for those goods 
or services. 
An entity recognises revenue in accordance with that core principle by applying the 
following steps:

(a) Step 1: Identify the contract(s) with a customer

(b) Step 2: Identify the performance obligations in the contract

(c) Step 3: Determine the transaction price

(d) Step 4: Allocate the transaction price to the performance obligations in the 
contract
(e) Step 5: Recognise revenue when (or as) the entity satisfies a performance 
obligation

Early application of this standard is permitted.

The International Accounting Standards Board (IASB) in its July 2015 meeting 
decided to confirm its proposal to defer the effective date of IFRS 15 (the 
international equivalent of AASB 15) from 1 January 2017 to 1 January 2018. The 
amendment to give effect to the new effective date for IFRS 15 is expected to be 
issued in September 2015 . At this time, it is expected that the AASB will make a 
corresponding amendment to AASB 15, which will mean that the application date of 
this standard for the Group will move from 1 July 2017 to 1 July 2018.

Group Assessment
The Group has not yet made an assessment of whether this standard will be early 
adopted. 
AASB 2014-10 amends AASB 10 Consolidated Financial Statements and AASB 128 to 
address an inconsistency between the requirements in AASB 10 and those in AASB 
128 (August 2011), in dealing with the sale or contribution of assets between an 
investor and its associate or joint venture. The amendments require:
(a) A full gain or loss to be recognised when a transaction involves a business 
(whether it is housed in a subsidiary or not)
(b) A partial gain or loss to be recognised when a transaction involves assets that do 
not constitute a business, even if these assets are housed in a subsidiary.
AASB 2014-10 also makes an editorial correction to AASB 10.
AASB 2015-10 defers the mandatory effective date (application date) of AASB 2014- 
10 so that the amendments are required to be applied for annual reporting periods 
beginning on or after 1 January 2018 instead of 1 January 2016.

Group Assessment
This is only expected to impact the Group should such activites be undertaken in the 
future.  

AASB 16

Leases

This standard will not be early adopted by the Group.
The key features of AASB 16 are as follows: 

1 January 2019

1 July 2019

Lessee accounting
• Lessees are required to recognise assets and liabilities for all leases with a term of 
more than 12 months, unless the underlying asset is of low value.
• A lessee measures right-of-use assets similarly to other non-financial assets and 
78
lease liabilities similarly to other financial liabilities.
• Assets and liabilities arising from a lease are initially measured on a present value 
basis. The measurement includes non-cancellable lease payments (including 
inflation-linked payments), and also includes payments to be made in optional 
periods if the lessee is reasonably certain to exercise an option to extend the lease, or 

not to exercise an option to terminate the lease.

• AASB 16 contains disclosure requirements for lessees. 

Lessor accounting

• AASB 16 substantially carries forward the lessor accounting requirements in AASB 

117. Accordingly, a lessor continues to classify its leases as operating leases or 

finance leases, and to account for those two types of leases differently.

• AASB 16 also requires enhanced disclosures to be provided by lessors that will 

improve information disclosed about a lessor’s risk exposure, particularly to residual 

value risk.

AASB 16 supersedes:

(a) AASB 117 Leases

(b) Interpretation 4 Determining whether an Arrangement contains a Lease

(c) SIC-15 Operating Leases—Incentives

(d) SIC-27 Evaluating the Substance of Transactions Involving the Legal Form of a 

Lease

The new standard will be effective for annual periods beginning on or after 1 January 

2019. Early application is permitted, provided the new revenue standard, AASB 15 

Revenue from Contracts with Customers, has been applied, or is applied at the same 

date as AASB 16.

Group Assessment

adopted. 

The Group has not yet made an assessment of whether this standard will be early 

RedbubbleReference

Title

Summary

Application date of 

Application date 

standard

for Group

AASB 2014-3

Amendments to Australian 

AASB 2014-3 amends AASB 11 to provide guidance on the accounting for 

1 January 2016

1 July 2016

Accounting Standards – 

acquisitions of interests in joint operations in which the activity constitutes a 

AASB 2014-4

Clarification of Acceptable 

AASB 116 and AASB 138 both establish the principle for the basis of depreciation 

1 January 2016

1 July 2016

Accounting for Acquisitions of 

business. 

Interests in Joint Operations

Group Assessment

[AASB 1 & AASB 11]

This is only expected to impact the Group if acquisitions are made in the future. 

This standard will not be early adopted by the Group.

Methods of Depreciation and 

and amortisation as being the expected pattern of consumption of the future 

Amortisation 

economic benefits of an asset. 

(Amendments to AASB 116 

The IASB has clarified that the use of revenue-based methods to calculate the 

and AASB 138)

depreciation of an asset is not appropriate because revenue generated by an activity 

AASB 2015-1

Amendments to Australian 

The subjects of the principal amendments to the Standards are set out below:

1 January 2016

1 July 2016

AASB 2015-2

Amendments to Australian 

The Standard makes amendments to AASB 101 Presentation of Financial Statements 

1 January 2016

1 July 2016

that includes the use of an asset generally reflects factors other than the 

consumption of the economic benefits embodied in the asset.

The amendment also clarified that revenue is generally presumed to be an 

inappropriate basis for measuring the consumption of the economic benefits 

embodied in an intangible asset. This presumption, however, can be rebutted in 

certain limited circumstances. 

Group Assessment

This is not expected to impact the financial statements as the Group policy is to 

amortise based on consumption of economic benefits (useful lives of assets and 

intangibles).

This standard will not be early adopted by the Group.

Accounting Standards – 

Annual Improvements to 

AASB 134 Interim Financial Reporting: 

Australian Accounting 

•      Disclosure of information ‘elsewhere in the interim financial report’ - amends 

Standards 2012–2014 Cycle

AASB 134 to clarify the meaning of disclosure of information ‘elsewhere in the 

interim financial report’ and to require the inclusion of a cross-reference from the 

interim financial statements to the location of this information. 

Group Assessment

Minimal impact to the Group's financial report.

Accounting Standards – 

arising from the IASB’s Disclosure Initiative project. The amendments are designed to 

Disclosure Initiative: 

further encourage companies to apply professional judgment in determining what 

Amendments to AASB 101

information to disclose in the financial statements.  

For example, the amendments make clear that materiality applies to the whole of 

financial statements and that the inclusion of immaterial information can inhibit the 

usefulness of financial disclosures.  The amendments also clarify that companies 

should use professional judgment in determining where and in what order 

information is presented in the financial disclosures.

Group Assessment

The Group will continue to draft financial statements in the most effective manner in 

order to meet the requirements of this standard.

AASB 2015-9

Amendments to Australian 

This standard inserts scope paragraphs into AASB 8  and AASB 133 in place of 

1 January 2016

1 July 2016

Accounting Standards - Scope 

application paragraph text in AASB 1057. This is to correct inadvertant removal of 

and Application Paragraphs 

these paragraphs during editorial changes made in August 2015. There is no change 

[AASB 8, AASB 133 & AASB 

to the requirements or the applicability of AASB 8 and AASB 133.

1057]

Group Assessment

Minimal impact to the Group's financial report.

AASB 1057

Application of Australian 

This Standard lists the application paragraphs for each other Standard (and 

1 January 2016

1 July 2016

Accounting Standards

Interpretation), grouped where they are the same. Accordingly, paragraphs 5 and 22 

respectively specify the application paragraphs for Standards and Interpretations in 

general. Differing application paragraphs are set out for individual Standards and 

Interpretations or grouped where possible.

The application paragraphs do not affect requirements in other Standards that specify 

that certain paragraphs apply only to certain types of entities.

Group Assessment

The Group will continue to apply standards that are applicable. 

2016-1

Amendments to Australian 

This Standard amends AASB 112 Income Taxes (July 2004) and AASB 112 Income 

1 January 2017

1 July 2017

Accounting Standards 

Taxes (August 2015) to clarify the requirements on recognition of deferred tax assets 

–Recognition of Deferred Tax 

for unrealised losses on debt instruments measured at fair value.

Assets for Unrealised Losses

[AASB 112]

2016-2

Amendments to Australian 

This Standard amends AASB 107 Statement of Cash Flows (August 2015) to require 

1 January 2017

1 July 2017

Group Assessment

This is only expected to impact the Group if there are deferred tax assets for 

unrealised losses on debt instruments measured at fair value in the future. 

This standard will not be early adopted by the Group.

Accounting Standards 

–Disclosure Initiative: 

entities preparing financial statements in accordance with Tier 1 reporting 

requirements to provide disclosures that enable users of financial statements to 

Amendments to AASB 107

evaluate changes in liabilities arising from financing activities, including both 

changes arising from cash flows and non-cash changes.

Group Assessment

Minimal impact to the Group's disclosures in the financial report.

AASB 9

Financial Instruments

AASB 9 (December 2014) is a new Principal standard which replaces AASB 139. This 

1 January 2018

1 July 2018

AASB 15

Revenue from Contracts with 

In May 2014, the IASB issued IFRS 15 Revenue from Contracts with Customers, 

1 January 2018

1 July 2018

Customers

which replaces IAS 11 Construction Contracts, IAS 18 Revenueand related 

new Principal version supersedes AASB 9 issued in December 2009 (as amended) 

and AASB 9 (issued in December 2010) and includes a model for classification and 

measurement, a single, forward-looking ‘expected loss’ impairment model and a 

substantially-reformed approach to hedge accounting.

AASB 9 is effective for annual periods beginning on or after 1 July 2018. However, 

the Standard is available for early application. The own credit changes can be early 

applied in isolation without otherwise changing the accounting for financial 

instruments.

Group Assessment

future. 

This is only expected to have an impact on the Group if hedging is undertaken in the 

This standard will not be early adopted by the Group.

Interpretations (IFRIC 13 Customer Loyalty Programmes, IFRIC 15 Agreements for the 

Construction of Real Estate,IFRIC 18 Transfers of Assets from Customers and  SIC-31 

Revenue—Barter Transactions Involving Advertising Services). 

The core principle of IFRS 15 is that an entity recognises revenue to depict the 

transfer of promised goods or services to customers in an amount that reflects the 

consideration to which the entity expects to be entitled in exchange for those goods 

An entity recognises revenue in accordance with that core principle by applying the 

or services. 

following steps:

(a) Step 1: Identify the contract(s) with a customer

(b) Step 2: Identify the performance obligations in the contract

(c) Step 3: Determine the transaction price

(d) Step 4: Allocate the transaction price to the performance obligations in the 

(e) Step 5: Recognise revenue when (or as) the entity satisfies a performance 

contract

obligation

Early application of this standard is permitted.

The International Accounting Standards Board (IASB) in its July 2015 meeting 

decided to confirm its proposal to defer the effective date of IFRS 15 (the 

international equivalent of AASB 15) from 1 January 2017 to 1 January 2018. The 

amendment to give effect to the new effective date for IFRS 15 is expected to be 

issued in September 2015 . At this time, it is expected that the AASB will make a 

corresponding amendment to AASB 15, which will mean that the application date of 

this standard for the Group will move from 1 July 2017 to 1 July 2018.

The Group has not yet made an assessment of whether this standard will be early 

Group Assessment

adopted. 

128 (August 2011), in dealing with the sale or contribution of assets between an 
investor and its associate or joint venture. The amendments require:
(a) A full gain or loss to be recognised when a transaction involves a business 
(whether it is housed in a subsidiary or not)
(b) A partial gain or loss to be recognised when a transaction involves assets that do 
not constitute a business, even if these assets are housed in a subsidiary.
AASB 2014-10 also makes an editorial correction to AASB 10.
AASB 2015-10 defers the mandatory effective date (application date) of AASB 2014- 
10 so that the amendments are required to be applied for annual reporting periods 
beginning on or after 1 January 2018 instead of 1 January 2016.

or Contribution of Assets 
between an Investor and its 
Associate or Joint Venture

AASB 2014-10 Amendments to Australian 

AASB 2014-10 amends AASB 10 Consolidated Financial Statements and AASB 128 to 

1 January 2018

1 July 2018

Accounting Standards – Sale 

address an inconsistency between the requirements in AASB 10 and those in AASB 

39. New and amended accounting standards and interpretations (continued)

Group Assessment
This is only expected to impact the Group should such activites be undertaken in the 
future.  

AASB 16

Leases

This standard will not be early adopted by the Group.
The key features of AASB 16 are as follows: 

1 January 2019

1 July 2019

Lessee accounting
• Lessees are required to recognise assets and liabilities for all leases with a term of 
more than 12 months, unless the underlying asset is of low value.
• A lessee measures right-of-use assets similarly to other non-financial assets and 
lease liabilities similarly to other financial liabilities.
• Assets and liabilities arising from a lease are initially measured on a present value 
basis. The measurement includes non-cancellable lease payments (including 
inflation-linked payments), and also includes payments to be made in optional 
periods if the lessee is reasonably certain to exercise an option to extend the lease, or 
not to exercise an option to terminate the lease.
• AASB 16 contains disclosure requirements for lessees. 

Lessor accounting
• AASB 16 substantially carries forward the lessor accounting requirements in AASB 
117. Accordingly, a lessor continues to classify its leases as operating leases or 
finance leases, and to account for those two types of leases differently.
• AASB 16 also requires enhanced disclosures to be provided by lessors that will 
improve information disclosed about a lessor’s risk exposure, particularly to residual 
value risk.

AASB 16 supersedes:
(a) AASB 117 Leases
(b) Interpretation 4 Determining whether an Arrangement contains a Lease
(c) SIC-15 Operating Leases—Incentives
(d) SIC-27 Evaluating the Substance of Transactions Involving the Legal Form of a 
Lease

The new standard will be effective for annual periods beginning on or after 1 January 
2019. Early application is permitted, provided the new revenue standard, AASB 15 
Revenue from Contracts with Customers, has been applied, or is applied at the same 
date as AASB 16.

Group Assessment
The Group has not yet made an assessment of whether this standard will be early 
adopted. 

78

79

Annual Report 2016Directors’ Declaration

In accordance with a resolution of the Directors of Redbubble Limited, we state that in the Directors’ opinion: 

(a) the financial statements and notes set out on pages 40 to 79 are in accordance with the Corporations Act 2001, 

including: 

(i)  complying with Accounting Standards, the Corporations Regulations 2001 and other mandatory professional 

reporting requirements; and 

(ii)  giving a true and fair view of the consolidated entity’s financial position as at 30 June 2016 and of its 

performance for the financial year ended on that date; and 

(b) there are reasonable grounds to believe that Redbubble Limited will be able to pay its debts as and when they 

become due and payable.

Note 2(a) confirms that the financial statements also comply with International Financial Reporting Standards as issued 

by the International Accounting Standards Board. 

The Directors have been given the declarations by the Managing Director & Chief Executive Officer and Chief Financial 

Officer required by Section 295A of the Corporations Act 2001.

Richard Cawsey  
Chairman  
Melbourne 

25 August 2016 

Martin Hosking

Chief Executive Officer

Melbourne

25 August 2016

80

Redbubble 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ernst & Young 
8 Exhibition Street  
Melbourne  VIC  3000  Australia 
GPO Box 67 Melbourne  VIC  3001 

Tel: +61 3 9288 8000 
Fax: +61 3 8650 7777 
ey.com/au 

Independent auditor’s report to the members of Redbubble Limited 

Report on the financial report 

We have audited the accompanying financial report of Redbubble Limited, which comprises the 
consolidated statement of financial position as at 30 June 2016, the consolidated statement of 
comprehensive income, the consolidated statement of changes in equity and the consolidated statement 
of cash flows for the year then ended, notes comprising a summary of significant accounting policies and 
other explanatory information, and the directors' declaration of the consolidated entity comprising the 
company and the entities it controlled at the year's end or from time to time during the financial year. 

Directors' responsibility for the financial report 

The directors of the company are responsible for the preparation of the financial report that gives a true 
and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for 
such internal controls as the directors determine are necessary to enable the preparation of the financial 
report that is free from material misstatement, whether due to fraud or error. In Note 2(a)(i), the directors 
also state, in accordance with Accounting Standard AASB 101 Presentation of Financial Statements, that 
the financial statements comply with International Financial Reporting Standards. 

Auditor's responsibility 

Our responsibility is to express an opinion on the financial report based on our audit. We conducted our 
audit in accordance with Australian Auditing Standards. Those standards require that we comply with 
relevant ethical requirements relating to audit engagements and plan and perform the audit to obtain 
reasonable assurance about whether the financial report is free from material misstatement. 

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in 
the financial report. The procedures selected depend on the auditor's judgment, including the assessment 
of the risks of material misstatement of the financial report, whether due to fraud or error. In making 
those risk assessments, the auditor considers internal controls relevant to the entity's preparation and 
fair presentation of the financial report in order to design audit procedures that are appropriate in the 
circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity's 
internal controls. An audit also includes evaluating the appropriateness of accounting policies used and 
the reasonableness of accounting estimates made by the directors, as well as evaluating the overall 
presentation of the financial report. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our audit opinion. 

Independence 

In conducting our audit we have complied with the independence requirements of the Corporations Act 
2001.  We have given to the directors of the company a written Auditor’s Independence Declaration, a 
copy of which is included in the directors’ report. 

Opinion 

In our opinion: 

a. 

the financial report of Redbubble Limited is in accordance with the Corporations Act 2001, 
including: 

80

A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 

81

Annual Report 2016 
 
 
 
 
 
 
 
 
 
 
Ernst & Young 
8 Exhibition Street  
Melbourne  VIC  3000  Australia 
GPO Box 67 Melbourne  VIC  3001 

Tel: +61 3 9288 8000 
Fax: +61 3 8650 7777 
ey.com/au 

Independent auditor’s report to the members of Redbubble Limited 

giving a true and fair view of the consolidated entity's financial position as at 30 June 2016 
and of its performance for the year ended on that date; and 

i 

Report on the financial report 

 complying with Australian Accounting Standards and the Corporations Regulations 2001; 
and 

ii 

b. 

the financial report also complies with International Financial Reporting Standards as disclosed 
in Note 2(a)(i). 

We have audited the accompanying financial report of Redbubble Limited, which comprises the 
consolidated statement of financial position as at 30 June 2016, the consolidated statement of 
comprehensive income, the consolidated statement of changes in equity and the consolidated statement 
of cash flows for the year then ended, notes comprising a summary of significant accounting policies and 
Report on the remuneration report 
other explanatory information, and the directors' declaration of the consolidated entity comprising the 
company and the entities it controlled at the year's end or from time to time during the financial year. 
We have audited the Remuneration Report included in the directors' report for the year ended 30 June 
Directors' responsibility for the financial report 
2016. The directors of the company are responsible for the preparation and presentation of the 
Remuneration Report in accordance with section 300A of the Corporations Act 2001. Our responsibility 
is to express an opinion on the Remuneration Report, based on our audit conducted in accordance with 
The directors of the company are responsible for the preparation of the financial report that gives a true 
Australian Auditing Standards. 
and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for 
such internal controls as the directors determine are necessary to enable the preparation of the financial 
Opinion 
report that is free from material misstatement, whether due to fraud or error. In Note 2(a)(i), the directors 
also state, in accordance with Accounting Standard AASB 101 Presentation of Financial Statements, that 
In our opinion, the Remuneration Report of Redbubble Limited for the year ended 30 June 2016, 
the financial statements comply with International Financial Reporting Standards. 
complies with section 300A of the Corporations Act 2001. 

Auditor's responsibility 

Our responsibility is to express an opinion on the financial report based on our audit. We conducted our 
audit in accordance with Australian Auditing Standards. Those standards require that we comply with 
relevant ethical requirements relating to audit engagements and plan and perform the audit to obtain 
reasonable assurance about whether the financial report is free from material misstatement. 
Ernst & Young 
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in 
the financial report. The procedures selected depend on the auditor's judgment, including the assessment 
of the risks of material misstatement of the financial report, whether due to fraud or error. In making 
those risk assessments, the auditor considers internal controls relevant to the entity's preparation and 
fair presentation of the financial report in order to design audit procedures that are appropriate in the 
circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity's 
internal controls. An audit also includes evaluating the appropriateness of accounting policies used and 
Kylie Bodenham 
the reasonableness of accounting estimates made by the directors, as well as evaluating the overall 
Partner 
presentation of the financial report. 
Melbourne 
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
25 August 2016 
our audit opinion. 

Independence 

In conducting our audit we have complied with the independence requirements of the Corporations Act 
2001.  We have given to the directors of the company a written Auditor’s Independence Declaration, a 
copy of which is included in the directors’ report. 

Opinion 

In our opinion: 

a. 

the financial report of Redbubble Limited is in accordance with the Corporations Act 2001, 
including: 

A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 

82

c:\users\kaminje\documents\my ea folder 2015\kylie bodenham\redbubble\fy16 rbl -  audit report.docx 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shareholder and other ASX 
Required Information

The shareholder information set out below was applicable as at 12 September 2016.

A. Distribution of shareholders

Analysis of numbers of ordinary shareholders by size of holding:

Range

Total holders

Shares

100,001 and Over

10,001 to 100,000

5,001 to 10,000

1,001 to 5,000

1 to 1,000

Grand Totals

96

256

176

274

74

876

189,650,603

7,072,084

1,432,116

920,933

45,101

199,120,837

% of Issued 
Capital

95.24

3.55

0.72

0.46

0.02

100

There were 25 holders of less than a marketable parcel of ordinary shares.

B. Top 20 Holders of Fully Paid Ordinary Shares 

The names of the twenty largest registered holders of quoted fully paid ordinary shares are listed below: 

Name

Jellicom Pty Ltd 

CAV IH No5 Ltd

J P Morgan Nominees Australia Ltd

Blackbird FOF Pty Ltd 

Cawsey Superannuation Fund Pty Ltd 

National Nominees Ltd

Simon Yencken 

Piton Capital Venture Fund II LP 

HSBC Custody Nominees (Australia) Ltd

HSBC Custody Nominees (Australia) Ltd - a/c 2 

Australian Direct Investments Pty Ltd

G A Bundy & N T Bundy 

Radiata Investments Pty Ltd 

Lonsdale Nominees Pty Ltd 

Jabbour Holdings Pty Ltd 

Citicorp Nominees Pty Ltd

Paul Vanzella 

Gatum Pty Ltd 

Denali Venture Partners Fund 1 LP 

Martin Hosking 

Top 20 holders of Ordinary Fully Paid Shares (TOTAL)

Total Remaining Holders Balance

Grand Totals

Number of  
ordinary shares 

% of Issued  
Capital

47,909,520

16,719,480

14,519,453

11,361,819

9,726,480

8,062,760

5,890,160

5,537,291

5,411,299

4,833,497

3,259,160

3,200,000

2,966,200

2,408,640

2,068,450

1,919,674

1,905,984

1,881,520

1,840,240

1,641,880

153,063,507

46,057,330

199,120,837

24.06

8.40

7.29

5.71

4.88

4.05

2.96

2.78

2.72

2.43

1.64

1.61

1.49

1.21

1.04

0.96

0.96

0.94

0.92

0.82

76.87

23.13

100.00

82

83

Annual Report 2016Shareholder and other ASX  
Required Information (continued)

C. Unquoted equity securities 

The numbers of unquoted equity securities in the Company are set out below:

Type of equity security

Share Options 

Performance Rights

Total number of ordinary shares subject of options and performance rights 

Number held

19,734,766

5,780,244

25,515,010

D. Substantial Holders  

Substantial holders in the Company* are set out below:

Name

Martin Hosking (directly and through controlled entity)

Simon Baker (through controlled entity)

MXB Holdings LP

Richard Cawsey

Blackbird FOF Pty Ltd

Acorn Capital Ltd

*As disclosed in substantial shareholder notices received by the Company

E. Securities subject to escrow arrangements

Number held

% of Issued 
Capital

49,620,449

16,719,480

13,541,880

12,278,640

11,361,819

10,483,680

24.92

8.40

6.80

6.17

5.71

5.26

As at 12 September 2016, these were 68,758,535 Ordinary Shares subject to voluntary escrow on issue. The escrow 

period for these shares ends two business days after release of Company’s FY2017 full year results.

F. Voting Rights  

The voting rights attaching to each class of equity securities are set out below:

•  Ordinary Shares

  On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll 

each share shall have one vote.

•   Options and Performance Rights

  No voting rights

G. Other ASX Required Inforantion

The Company has used the cash and assets in a form readily convertible to cash, that it had at the time of admission to 

the ASX, in a way consistant with its business objectives. This statement is made pursuant to ASX Listing Rule 4.10.19.

84

RedbubbleCorporate Information

Directors 

Richard Cawsey (Chair)

Martin Hosking (Chief Executive Officer and Managing Director)

Stephanie Tilenius

Teresa Engelhard

Greg Lockwood

Grant Murdoch (appointed 1 January 2016)

Chris Nunn (resigned as Director on 28 October 2015 - and commenced  

as CFO on 1 November 2015) 

Company Secretaries 

Corina Davis

Paul Gordon

Registered Office 

Level 3, 271 Collins Street

Share Register 

Auditors 

Melbourne VIC 3000

Australia

Link Market Services

Tower 4, 727 Collins St

Melbourne VIC 3008

Australia

Ernst & Young

8 Exhibition Street

Melbourne VIC 3000

Australia

Bankers 

Commonwealth Bank of Australia

Stock Exchange Listing 

Redbubble Ltd shares are listed on the  

Australian Securities Exchange (listing code: RBL)

Website 

redbubble.com

Investor Centre 

shareholders.redbubble.com

84

85

Annual Report 2016 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Annual Report 201688

Redbubble