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Redbubble

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FY2017 Annual Report · Redbubble
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annual report 2017

1

1

ANNUAL REPORT 2017R E D B U B B L E

2
2

CONTENTS

Page

Contents

4

5

8

9

12

23

24

43

77

78

84

86

Year in Review

Highlights and Commentary

Chair’s Letter

CEO’s Review

Directors’ Report

Auditor’s Independence Declaration

Remuneration Report

Consolidated Financial Statements

Directors’ Declaration

Independent Auditors’ Report

Shareholder and other ASX Required Information

Corporate Information

Founded in 2006, Redbubble is a leading global online 
marketplace powered by over 600,000 independent artists. 
Redbubble’s community of passionate creatives sell uncommon 
designs on high-quality, everyday products such as apparel, 
stationery, housewares, bags, wall art and so on. Through the 
Redbubble marketplace independent artists are able to profit 
from their creativity and reach a new universe of adoring fans. 
For customers, it’s the ultimate in self-expression. A simple but 
meaningful way to show the world who they are and what they 
care about. Redbubble is listed on the ASX (RBL.AX).

This report covers Redbubble Limited as a consolidated entity consisting of Redbubble Limited (referred to in this report as Redbubble or the 
Company) and its controlled entities. Redbubble is a company limited by shares, incorporated and domiciled in Australia (ACN 119200592). 
Its registered office is at Level 3, 271 Collins Street, Melbourne VIC 3000. Redbubble is listed on the Australian Securities Exchange (ASX:RBL). 
Through the use of the internet, the Company ensures that our corporate reporting is timely, complete and available globally. All press releases, 
financial reports and other information are available on the Redbubble Investor Centre at shareholders.redbubble.com

2

3

ANNUAL REPORT 2017YEAR IN 
REVIEW

Key financial and other metric highlights (year on year comparison)

$m for financial year (unless otherwise indicated)

FY16

FY17

% change**

Key financial metrics – financial performance

Favourable/
(Unfavourable)

Gross Transaction Value (GTV)*

Repeat GTV

Revenue from ordinary activities

Fulfiller expenses

Gross profit*

Gross profit margin (%)*

Paid acquisition

Gross profit after paid acquisition (GPAPA)*

GPAPA margin (%)*

Net operating expenses (inclusive of IPO costs $2.0M in FY16 and  

exclusive of capitalised development costs)

Earnings before interest, tax, depreciation and amortisation (EBITDA)  

Loss* (inclusive of IPO costs $2.0M in FY16)

Net Loss After Tax

Loss per security (cents)

Key financial metrics – financial position (at 30 June)

Cash at bank

Intangible assets (Capitalised development costs)

Net tangible assets per security (cents)

Other metrics

Site visits (millions)

Conversion rate (% of visits)

Average Order Value (AOV) ($ per order)

Selling artists (thousands)

Unique customers (millions)^

Repeat customers (millions)^

Number of products (as at 30 June) 

Number of fulfilment locations

People (incl. contractors) (as at 30 June) (FTE)

142.9

50.7

114.6

75.6

39.0

175.4

66.6

141.0

90.8

50.1

34.0%

35.6%

7.7

31.3

27.4%

42.0

10.7

19.8

0.13

42.0

7.4

15.1

147.8

1.87%

51.6

154

2.2

0.6

57

18

182

12.2

37.9

26.9%

46.0

8.1

7.6

0.04

27.8

8.9

7.7

188.4

1.96%

47.5

233

2.9

0.9

64

24

201

22.8%

31.2%

23.0%

(20.2%)

28.5%

4.7%

(59.9%)

20.8%

(0.5%)

9.2%

24.8%

61.9%

(69.2%)

(33.8%)

19.4%

(49.0%)

27.4%

4.6%

(7.9%)

51.0%

32.8%

44.1%

12.2%

33.3%

10.4%

*  GTV, Gross profit, Gross profit margin, GPAPA, GPAPA margin and EBITDA are non-IFRS measures that are presented to provide readers a better understanding  

of Redbubble’s financial performance. The non-IFRS measures are unaudited, however, they have been derived from the audited financial statements. 

** % change calculations for key financial metrics based on numbers to nearest thousand dollars ($000).

^  Customers that are unique purchasers in both 1H and 2H are counted as a single unique customer on a yearly basis. Customers that are repeat purchasers in  

both 1H and 2H are counted as a single repeat customer on a yearly basis. 

4

REDBUBBLEHIGHLIGHTS &  
COMMENTARY

•  GTV, defined as the total of sales processed through 

continuing economies of scale at fulfilment level;  

the Redbubble site less refunds, fraudulent transactions 

and ongoing localisation of fulfilment reducing 

and chargebacks, was up $32.5M or 22.8% to $175.4M 

shipping costs.

due to an increase in major metrics:

• 

Paid acquisition (paid marketing expense) was $12.2M 

 o

Visits were up 40.6M or 27.4% to 188.4M with 

up 59.9%. Redbubble is paying less to acquire a 

growth in visits from mobiles (45.5%) significantly 

customer but is having to pay for more customers as 

more than growth from desktop (14.5%). Mobile 

a consequence of the shift to mobile devices as the 

visits represent 50.9% of total visits for the year.

source of traffic.

 o

Conversion rate was up 4.6% to 1.96% despite the 

•  Net operating expenses were $46.0M, up 9.2%. Modest 

increase in the proportion of mobile visits which 

increases in operating expenses from FY16 to FY17 

typically convert to sales at a lower rate than 

demonstrate emerging operating leverage. 

those from desktop.

• 

EBITDA Loss (GPAPA less operating expenses) was 

 o

AOV was down $4.07 or 7.9% to $47.54 reflecting 

$8.1M (reduced from $10.7M loss) as Redbubble 

$2.79 of foreign exchange impacts and changes 

continued to grow its marketplace. Operational 

in product mix.

leverage increased throughout the year driving this 

 o

Unique customers and repeat customers are both 

improved EBITDA result. 

increasing. Unique customers up 32.8% to 2.9M 

• 

A tax benefit of $6.7M has been recognised, largely 

reflecting the overall growth in the marketplace. 

due to current year losses, R&D offsets, and tax benefit 

Repeat customers up 44.1% to 0.9M, the increase 

arising from contributions to the Employee Share Trust.

relative to unique customers reflecting the work 

undertaken on customer loyalty.

•  Geographic split of GTV by region is largely unchanged 

compared to prior year (FY17/FY16) but does show 

Europe’s increasing contribution and the impact of the 

strong AUD against the British pound in particular:

 o North America   63.9%/65.1%

 o

 o

 o

 o

UK 

14.3%/16.0%

Europe   

13.2%/11.0%

AU & NZ 

7.3%/6.9%

Rest of world 

1.3%/1.0%

• 

Revenue (GTV less sales taxes and artists’ margin, 

adjusted for unearned revenue pending shipment)  

was up $26.4M or 23.0%.

•  Gross profit (Revenue less fulfiller expenses) as a 

percentage of Revenue was 35.6% up from 34.0% 

in the prior year due to improved pricing strategies; 

•  Cash on hand balance at 30 June 2017 was $27.8M, 

down from $42.0M at 30 June 2016. 

• 

As at 30 June 2017, the company has no debt.

Key financial and other metric 
highlights (half year comparison)

Redbubble has a seasonal business which can be best 
demonstrated by a comparison of key financial and other 

metrics between 2HFY16, 1HFY17 and 2HFY17. The first 

half of the financial year incorporates the December 

quarter which includes not only the Christmas period, but 

also the major online sales days around US Thanksgiving. 

Redbubble’s December quarter has typically represented 

about one-third of the full year’s sales (FY17: 35.6%). The 

first half outperforms the second half on many financial and 

non-financial metrics. However, the overall health of the 

marketplace can be seen by the comparison of 2HFY17 and 

the prior corresponding period. 

4

5

ANNUAL REPORT 2017 
HIGHLIGHTS & COMMENTARY  
(CONTINUED)

$m for half years (unless otherwise 

indicated)

2HFY16

1HFY17

2HFY17

Key financial metrics – financial  

performance

GTV *

Repeat GTV

Revenue from ordinary activities

Fulfiller expenses

Gross profit *

62.6

23.5

52.2

33.7

18.5

98.6

36.8

78.7

50.4

28.3

76.8

29.8

62.3

40.4

21.8

Gross profit margin (%)*

35.4%

36.0%

35.0%

Paid acquisition

GPAPA *

Net operating expenses (inclusive of IPO 

costs $2.0M in 2HFY16 and exclusive of 

capitalised development costs)

EBITDA Loss (inclusive of IPO costs $2.0M in 

2HFY16) *

Net Loss After Tax

Other metrics

Site visits (million)

Conversion rate (% of visits)

AOV ($ per order)

Selling artists (thousands)

Unique customers (millions)^

Repeat customers (millions)^

3.4

15.1

21.6

6.5

9.2

72.7

1.74%

49.6

124

1.05

0.3

6.6

21.7

22.8

1.1

2.9

91.6

2.21%

48.7

164

1.68

0.5

5.6

16.2

23.2

7.0

4.7

96.8

1.72%

46.1

178

1.39

0.5

% change**

2H16 v 2H17

Favourable/

(Unfavourable)

22.7%

26.8%

19.1%

(21.0%)

17.8%

(1.1%)

(65.9%)

6.9%

(7.3%)

(8.1%)

48.4%

33.1%

(1.2%)

(6.9%)

43.5%

32.4%

66.7%

*  GTV, Gross profit, Gross profit margin, GPAPA, and EBITDA are non-IFRS measures that are presented to provide readers a better understanding  

of Redbubble’s financial performance. The non-IFRS measures are unaudited, however, they have been derived from the audited financial statements.

**  % change calculations for key financial metrics based on numbers to nearest thousand dollars ($000).

^  Customers that are unique purchasers in both 1H and 2H are counted as a single unique customer on a yearly basis. Customers that are repeat purchasers in  

both 1H and 2H are counted as a single repeat customer on a yearly basis. 

6

REDBUBBLEHIGHLIGHTS & COMMENTARY 
(CONTINUED)

•  GTV, Repeat GTV and Revenue were up 22.7%, 26.8% 

• 

Paid acquisition costs increased in line with the 

and 19.1% respectively when compared to the prior 

consumer trend shifting to mobile devices. GPAPA was 

corresponding period. The major drivers of GTV 

$16.2M, an increase of 6.9%.

performance are:

• 

2HFY17 net operating expenses were up 7.3% when 

 o

Visits were up 33.1% when compared to the 

compared to prior corresponding period. Modest 

previous corresponding period;

increases in operating expenses from 1HFY17 to 2HFY17 

 o

Conversion rate was down 1.2% when compared 

demonstrate emerging operating leverage.

to previous corresponding period resulting from 

• 

The number of unique customers transacting on the 

the shift to mobile and increased organic traffic 

Redbubble marketplace was up 32.4% when compared 

which typically converts at a lower rate; and

with prior corresponding period. The higher 1HFY17 

number again reflects the seasonal factor of US 

Thanksgiving and Christmas.

 o

AOV was down 6.9% when compared to previous 

corresponding period. This largely reflects a 

combination of the impact of product mix and of 

foreign exchange movements.

•  Gross profit increased by 17.8% but gross profit margin 

fell by 0.4 of a percentage point, compared to the prior 

period. 2HFY16 gross profit was impacted by delayed 

shipping over Christmas 2015 with a key fulfiller. The US 

Thanksgiving and Christmas periods generally adversely 

impact margins due to increased incidence of returns 

and costs of expedited shipping.

6

7

ANNUAL REPORT 2017CHAIR’S  
LETTER

We are pleased to present the 2017 Annual Report for Redbubble Limited. The report demonstrates the continuing success 

and growth of the company during volatile times. It is particularly pleasing to see the agility of the Redbubble operating 

team as they learn; responding and adjusting to rapidly changing environments.

As a global marketplace, the vast majority of Redbubble’s revenues come from the United States and Europe. Redbubble’s 

marketplace continues to grow strongly in the hotly contested market segments of apparel, homewares, art, and 

accessories. We believe we are riding a long-term shift toward increasing individuality in the choices that consumers 

demand.

The strength of Redbubble’s creative community, the vibrancy and uniqueness of their creations, plus the ever-widening 

array of products on which they can be produced, play well to that shift in consumer demand; strengthening our 
competitive advantage. Moreover, the shift in both technology and logistics toward “on-demand retail1” continues to 
support our growth.

It is in this context that we view Amazon’s arrival into Australia and the world of “on-demand retail.” Throughout 

Redbubble’s life it has been competing with Amazon: Amazon coming from a volume, price and logistic focus; Redbubble 

from a focus on unique content and a diverse and robust fulfilment ecosystem. By moving into “on-demand-retail” Amazon 

validates Redbubble’s approach while providing further motivation for our fulfilment ecosystem to further improve their 

timeliness, value and reliability.

As in other segments around the world, there will undoubtedly be great opportunities for both propositions. Redbubble will 

continue to learn and adapt to the ever-changing retail environment, leveraging the increasing strength of our competitive 

advantages.

Both Stephanie Tilenius and Teresa Engelhard have decided to step-down from the board. They have been great 

contributors to the company and we thank them for their service. Hugh Williams, a well-respected and deeply experienced 

technologist and executive, joined the board following Stephanie’s departure. We are now recruiting new directors 

to replace Teresa and increase the board size. Through that process we are focused on strengthening the diversity of 

backgrounds and life experiences of the board.

Redbubble’s strong FY2017 results reflect the skill and dedication of a strong and capable executive team. On behalf of the 
board, I would like to thank all the Redbubble staff for all their achievements over the year.

To our shareholders, thank you for your continuing support. We look forward to having our strong results and growth being 

fully reflected in our share price and demonstrating our commitment to building a company of enduring value.

Yours faithfully,

Richard Cawsey
Chair
16 October 2017

1 

 “On demand retail” is defined as creation or significant customization of products for individual customers.

8

REDBUBBLECEO’S 
REVIEW 

The 2017 Financial Year was an important transition year for Redbubble. It was our first full year as a public company; a year 

of considerable operational achievement. The scale of the global opportunity before Redbubble is increasingly clear, as is 

our capacity to seize it.

During 2017 the concept of “on-demand retail” – a single product being created for a single customer at the time of 

order – was increasingly accepted as a major disruption to both traditional and online retail. Amazon and others have 

embraced this trend. Redbubble is the clear global leader in this space. The emergence of new players, while it may have 

a competitive element, will also grow the pie and introduce more consumers to the possibilities offered by Redbubble. As 

a global marketplace, with 233,000 selling artists, Redbubble is ideally positioned for long-term growth as the disruptive 

impact of on-demand is realised.

The success of Redbubble during FY2017 builds on ten years of outstanding growth. During the year operating leverage 

became increasingly evident. In FY2017 GTV, Revenue and GPAPA are all up in excess of 30% on a constant currency basis 

while operating expenses are only up 17.3%. The net impact of this is that net loss after tax of $7.6 million, lower by 61.9% 

from the loss of $19.8 million in the previous year. Redbubble ended the year in a strong financial position with $27.8 million 

of cash on hand. 

This sets Redbubble up well for FY2018. We expect we will move into EBITDA profitability during the second half of FY2018. 

We expect top-line growth through FY2018 to be comparable to that achieved on a constant currency basis during FY2017 

with operating expenditure growth also expected to follow current trends. 

Gross Transaction Value (A$M)

$175.4

$142.9

$88.4

$59.3

$1.2

$3.6

$4.2

$6.0

$33.7

$15.7

FY2008 FY2009 FY2010 FY2011

FY2012

FY2013

FY2014 FY2015

FY2016

FY2017

A Healthy Marketplace

During FY2017 Redbubble made considerable progress in advancing its mission of “creating the world’s largest  

marketplace for independent artists, bringing more creativity into the world.” The marketplace is performing strongly  

across all dimensions, with solid growth in artists, customers and third party fulfilment capability. 

In FY2017 almost three million customers bought from 233,000 artists. At the end of FY2017 there were 64 products 
coming from 15 different third party fulfillers. This is enhancing a network that is delivering the operating leverage that we 
had expected from previous investments and which are a consequence of the healthy marketplace dynamics.

8

9

ANNUAL REPORT 2017CEO’S REVIEW  
(CONTINUED) 

Customers

Selling Artists

3.0

2.5

2.0

1.5

1.0

0.5

0.0

280

240

200

160

120

80

40

0

FY13  FY14  FY15  FY16  FY17

FY13  FY14  FY15  FY16  FY17

24

21

18

15

12

9

6

3

0

FY13  FY14  FY15  FY16  FY17

The health of the marketplace is also evident in its global reach and product spread. 93% of sales are outside of Australia, 

with Europe being the fastest growing region. Our commitment to building a global company is showing strong traction 

and we expect to build on this in coming years. Europe will remain a major focus. Redbubble has harnessed the potential  

of print-on-demand technology as it has moved beyond simple products (especially T-shirts). Our fastest growing  

product types over FY2017 were in stationery/stickers, more complex apparel and homewares. New product types are  

at the heart of the on-demand retail phenomenon and we expect to accelerate the pace of launching new products  

over FY2018 and beyond.

Gross Transaction Value by Geography

Gross Transaction Value by Product Type

14.5%

North America

13.3%

64%

13%

7.5%

1%

UK

EU

AU/NZ

Rest of World

47.2%

12.2%

11.5%

8.3%

7.5%

T-shirts

Stationery/Stickers

Accessories

Apparel (ex t-shirts)

Homewares

Artwork

FY2017 Key Financials and Metrics

In FY2017 we continued our emphasis on growth by enhancing the marketplace dynamics. This was reflected in the 

following key financials and metrics:

• 

• 

Revenue grew by 23.0% (30.1% on a constant currency basis) to $141.0 million;

Visits increased by 27.4 % to 188.4 million during the year;

•  Conversion rate increased by 4.6% from 1.87% to 1.96%, despite the shift to mobile which typically convert at  

lower rates; 

• 

AOV decreased by 7.9% due largely to the strength in the Australian dollar against the currencies in which Redbubble 
earns its revenue;

•  Gross profit increased by 28.5% (36.8% on a constant currency basis) to $50.1 million; and

10

REDBUBBLE 
CEO’S REVIEW 
(CONTINUED) 

•  Gross profit margin increased to 35.6% from 34.0% in FY2016, as a result of:

 o

 o

Improved pricing strategies;

Continued economies of scale at fulfilment level; and

 o Ongoing localisation of fulfilment to reduce shipping costs.

FY2017 Operational Review

During the year, Redbubble maintained its disciplined approach to investment in future growth around its four key themes:

• 

Find Your Thing - helping users discover the most relevant content, mitigate piracy and create a platform for content 

partnerships. 

•  Deeper Relationships - building customer loyalty through personalised mobile experiences for members. 

•  Global Acquisition - increasing customer acquisition at low cost through efficient investment in high growth paid 

marketing channels and new markets. 

• 

Scalability - efficient scaling of Redbubble’s platform. 

The Directors Report contains further details on these themes (pages 13 to 15). 

Over the year, Redbubble further increased the range of physical products available on the marketplace by adding seven 

new exciting products. We also saw continued expansion of the third party fulfilment network, improving customer 

experience by enabling shorter delivery times and reducing shipping costs. 

FY2018 Outlook

The market opportunity for Redbubble continues to grow as online on-demand retail becomes more mainstream and 

technologies mature to support more affordable products accessed through more devices and channels. The emergence 

of increased competition is a validation of this market opportunity. Unlike many other Australian retailers, Redbubble has for 

many years competed with and will continue to compete with Amazon and other players.

Over the next year, we expect our investment in growth and core operational work to enable continued growth in new 

customer acquisition at a low cost; to improve customer retention; and to accelerate artist engagement and new content 

growth; thereby improving the underlying economics of the business. 

Additional Information

Additional background on Redbubble, the core drivers and metrics for the business and strategy is covered in the Full 

Year Results Presentation delivered on the release of the FY2017 Full Year Results. This presentation can be found at: 

shareholders.redbubble.com (see the ‘Results, Reports & Presentations’ tab – at the ‘Financial Presentations’ subtab) or go 

to tinyurl.com/RBFY17.

Martin Hosking
Chief Executive Officer
16 October 2017

10

11

ANNUAL REPORT 2017DIRECTORS’ REPORT

12

DIRECTORS’  
REPORT

Your Directors present their report on the consolidated 

entity, consisting of Redbubble Limited (the Company) and 

the entities it controlled during the financial year ended 30 

June 2017 (referred to hereafter as Redbubble).

Directors

Review of operations

Growth by enhancing marketplace dynamics remained the 

major theme for Redbubble. Revenue grew by 23.0% (30.1% 

on a constant currency basis) to $141.0 million from the 

underlying movement in:

• 

Visits increased by 27.4 % to 188.4 million during the year;

The following persons were Directors of Redbubble during 

•  Conversion rate increased by 4.6% from 1.87% to 1.96%, 

the 2017 financial year:

Richard Cawsey

Chair, Non-executive Director

Martin Hosking

Managing Director and Chief 
Executive Officer

Teresa Engelhard

Non-executive Director

despite the shift to mobile which typically convert at 
lower rates; and

• 

Average order value decreased by 7.9% due largely 

to the strength in the Australian dollar against the 

currencies in which Redbubble earns its revenue.

Redbubble was able to markedly increase gross profit  

(i.e. Revenue less fulfiller expenses) by 28.5% (36.8% on  

a constant currency basis) to $50.1 million, and gross  

profit margin to 35.6% from 34.0% in FY2016. This was 

Greg Lockwood

Non-executive Director

achieved by:

Grant Murdoch

Non-executive Director

Hugh Williams

Non-executive Director 
(appointed 22 February 2017)

Stephanie Tilenius

Non-executive Director 
(resigned 16 February 2017)

Principal activities

• 

Improved pricing strategies;

•  Continued economies of scale at fulfilment level; and

•  Ongoing localisation of fulfilment to reduce shipping 

costs.

Strategic themes

During the year, Redbubble maintained its disciplined 

approach to investment in future growth. Redbubble’s 

investments are focused around its four key strategic 

themes:

• 

Find Your Thing - helping users discover the most 

relevant content, mitigate piracy and create a platform 

Redbubble, through its website at Redbubble.com and 

for content partnerships. We have delivered:

three foreign language sites, is an online marketplace that 

facilitates the sale and purchase of art and designs on 

a range of products between independent creatives and 

consumers. The products are produced and shipped by 

 o

Improved quality and relevance of search results 

leveraging proprietary data science insights 

garnered from user behaviour on Redbubble’s site;

third party service providers (i.e., product manufacturers, 

 o

Upgraded information architecture and 

printers and shipping companies) referred to as fulfillers.

deployment of a series of value-generating 

There was no significant change in the nature of these 

activities during the year.

improvements to the experience for users; and

 o

Improved content policing tools and capability to 

support content licensing.

12

13

ANNUAL REPORT 2017•  Deeper Relationships - building customer loyalty 

Seven new products

through personalised mobile experiences for members. 

We have delivered:

Over the year, Redbubble further increased the range of 

physical products available on the marketplace by adding:

 o

A global iOS app that is scaling quickly and 

has attained a 4.5 star rating from nearly 3,000 

reviews; and

 o

Improved sign-up flow and deployment of 

major new architecture to support member 

personalisation.

•  Global Acquisition - increasing customer acquisition 

• 

• 

• 

Lightweight Hoodie

Lightweight Sweatshirt

Long Tee (shirt)

•  Gallery Board

•  Wall Tapestry

at low cost through efficient investment in high growth 

•  Clock

paid marketing channels and new markets. We have 

delivered:

• 

Acrylic Block

 o

Expanded reach and efficiency of Google 

Shopping and Facebook, particularly in mobile; 

and

 o

Launched the Spanish language website and 

sustained high growth from that and the German 

and French sites launched in FY2016.

No products were discontinued during the year.

Six new third party fulfilment locations

The continued expansion of the third party fulfilment 

network to improve the customer experience by enabling 

shorter delivery times and reducing shipping costs 
included the addition of four new fulfillers and six new 

• 

Scalability - efficient scaling of Redbubble’s platform. 

fulfilment locations. Those locations were:

We have delivered:

 o

Seven new products in the apparel, home and 

wall art categories (see below);

 o

Faster shipping of products through localisation 

of fulfilment using six new locations (see below) 

whilst negotiating reduced fulfilment and 

shipping costs;

 o

Improved customer experience and reduced 

•  Western USA – Homeware products

•  Western USA – Apparel products

• 

• 

South Eastern USA – Apparel products

Australia – Apparel products

•  Central Canada – Apparel products

•  Western Europe – Stationery products

customer support costs through automation and 

The Company adheres to a Code of Conduct and policy for 

root cause problem elimination; and

ethical sourcing of products by the third party suppliers.

 o

Upgraded technology platforms accelerating 

the shift towards fast, flexible architecture that 

provides major and long-term improvements in 

user experience.

Redbubble’s growth is facilitated by it retaining and 

attracting outstanding people in Melbourne, San Francisco 

and Berlin. Over the past year, we added 19 to the team 
taking us to 201 employees globally at 30 June; and the 

web product team is now 74 engineers, product managers, 

designers and data scientists including a small team 

established in San Francisco. 

14

REDBUBBLEStrategy and likely developments  
in operations

Significant changes in the state  
of affairs

The market opportunity for Redbubble continues to grow 
as online on-demand retail1 becomes more mainstream and 
technologies mature to support more affordable products 

accessed through more devices and channels.  

The emergence of increased competition is a validation 

of this market opportunity. Unlike Australian retailers, 

Redbubble has for many years competed with and will 

continue to compete with Amazon and other players.

Redbubble remains focused on investing in our core 

marketplace business. There are self-reinforcing network 

effects that Redbubble sees in our investments as we grow. 

The network effects arise from growth in all three sides of 

the marketplace i.e. artists (content), third party fulfillers, and 

customers, with each incremental participant adding value 

to participants in the other two categories. This network 

effect is strengthened by Redbubble’s ongoing platform 

In the Directors’ opinion, there have been no significant 

changes in the state of affairs of Redbubble during the 2017 

financial year.

Significant events after end of  
the 2017 financial year 

In the Directors’ opinion, there have been no matters or  

circumstances arising since the end of the 2017 financial year 

that has significantly affected, or may significantly affect:

• 

• 

• 

Redbubble's operations in future financial years;

the results of those operations in future financial years; or

Redbubble's state of affairs in future financial years.

work, making it more efficient for marketplace participants to 

access the benefits that the other participants create.

Dividends

Near term opportunities within the strategic themes are:

No dividends were paid or declared since the start of the 

• 

Find Your Thing - focus is on personalising the 

2017 financial year. 

discovery experience, refining machine learning 

that supports piracy detection and initiating content 

partnerships;

Principal risks

•  Deeper Relationships - focus is on acquiring more 

users on the mobile app and adding personalised 

features for Redbubble users and members;

•  Global Acquisition - focus is on building on our 

increasing strength in Europe through further 

localisation of the experience and continuing to 

leverage data science in our paid marketing through 

Google and Facebook; and

• 

Scalability - focus is shifting core parts of the user 

experience to a much faster platform, continuing to 

generate economies of scale in the supply chain and 

launching new products leading up to the holidays.

Over the next year, we expect continued progress on these 

The following are key risks that may impact Redbubble’s 

financial and operating result in future periods:

•  New disruptive business models entering the market 

and/or existing competitors increasing their market 

share. To mitigate the impact of this risk we focus on 

ensuring Redbubble’s marketplace provides a market 

leading experience for artists and customers;

• 

A prolonged decline in content volume growth, as a 

result of the removal of problematic content following 

content management activities. This risk is mitigated 

by continuous addition of new artists following artist-

experience and artists-services activities and the 

network effects of continuous growth in website visitor 

themes and core operational work. This progress will deliver 

numbers;

continued growth in new customer acquisition at a low 

cost, improved customer retention, and accelerated artist 

engagement and new content growth; thereby improving 

the underlying economics of the business. 

• 

A prolonged interruption to Redbubble’s operations 

or website as a result of cyber-attacks. To manage 

this risk, we have developed and tested our disaster 

recovery capability and procedures, implemented 

high availability infrastructure and architectures, and 

continually monitor our systems for signs of poor 

performance, intrusion or interruption;

14

15

1 

 “On demand retail” is defined as creation or significant customization of products for individual customers.

ANNUAL REPORT 2017• 

Failure to protect the confidential and personal data 

The Company’s risk management framework, 

of artists and customers, resulting in significant 

responsibilities and accountabilities are aligned with the 

legal action, damage to Redbubble’s reputation and 

Company’s business model. A statement of the Company’s 

significant loss of customers. To minimise the impact 

risk management policy and risk appetite is provided in 

of these risks we have implemented appropriate IT 

the Redbubble Corporate Governance Statement. The 

security measures; including preventative, detective 

key organisational controls within the risk management 

and responsive capabilities;

• 

Litigation brought against Redbubble for intellectual 

property infringement and/or breach of consumer 

laws due to Redbubble’s role as an intermediary for 

user-generated content. Redbubble mitigates this 

risk by responding expeditiously to content takedown 

notices from intellectual property rights-holders and 

collaborative relationships with rights-holders to 

promote the integrity of website content, as well as 

software tools that automate the content management 

activities; and

framework help to shape the strategies, capabilities 

and culture of the organisation, identify and address 

vulnerabilities, strengthen the system of internal controls 

and build a more resilient organisation.

Environmental regulations 

The operations of Redbubble do not involve any direct 

activities that have a marked influence on the environment. 

As such, the Directors are not aware of any material issues 

affecting Redbubble or its compliance with the relevant 

• 

Exposure to macroeconomic risks affecting consumer 

environment agencies or regulatory authorities.

demand in relevant retail markets. This risk is largely 

outside of our control, and are mitigated by spreading 

our risk and investments across a wide range of 

countries and investments of varying sizes and value.

Governance and risk

Redbubble is committed to strong and effective governance 

and risk management frameworks. Redbubble’s corporate 

governance and risk management policies are described in 

the Redbubble Corporate Governance Statement - available 

in the Corporate Governance section of Redbubble’s 
Investor Centre: shareholders.redbubble.com

The Company is committed to managing its risks in an 

integrated, consistent and practical manner. The overall 

objective of risk management is to assist the Company to 

achieve its objectives by appropriately considering both 

threats and opportunities, and making informed decisions. 

The Audit and Risk Committee oversees the process for 

identification and management of risk in the Company, 

as described in the Redbubble Corporate Governance 

Statement. The Company Secretaries are responsible for 

providing oversight of the risk management framework and 

assurance on the management of significant risks to the 

CEO and the Board. 

Change in key management personnel 
during the 2017 financial year and 
since the end of that financial year

Robert Baumert, Chief Fulfillment and Analytics Officer, 
ceased employment with Redbubble on 30th June 2017. 
There were no other changes to key management 

personnel during the 2017 financial year.

From 1 July 2017, Victor Kovalev, Chief Technology Officer, 

will not be regarded as a key management personnel purely 

for the purposes of reporting, however Victor remains a key 

member of the Company’s Senior Leadership Team - his 

responsibilities have not changed.

Mr Nicholas Kenn and Mr Arnaud Deshais were appointed 
to the Company’s Senior Leadership Team on 1st July 2017 
and their biographies are provided below, however they 

are not considered key management personnel for the 

purposes of this Report.

16

REDBUBBLEInformation on Directors 

Mr Richard Cawsey

Non-executive Director and Chair of the Board

Chair of Nomination Committee

Member of Audit and Risk Committee

Richard Cawsey has a 30-year track record of building 

high-performing organisations in Australia, Europe, North 

America and Asia. In addition to chairing Redbubble, he 

is the executive chair of Denali Venture Partners, a team 

of advisers and execution partners that help fast growing 

companies realise their potential. Richard has held a 

number of board and senior executive roles for ASX listed 

companies including OAMPS Ltd (as a non-executive 

director), Centrepoint Alliance Ltd (as the managing 

director and CEO), Advance Property Management Ltd 

(as chair) and Wealthpoint Ltd (as chair). As the managing 

director and CEO of Centrepoint Alliance Ltd, Richard drove 

the cultural and organisational transformation required 

to survive as a listed finance company during the global 
financial crisis. At St. George Bank (then Australia’s 5th 

largest), as group executive investment services, Richard 

created a new division and played a significant role in the 

bank’s restructure and increased profit and growth by over 

25%. In Asia for Morgan Stanley, as a managing director, 

Richard had success in both starting and growing a number 

of businesses. Richard has a Bachelor of Commerce (Hons) 

degree from Australian National University and is a graduate 

of the Australian Institute of Company Directors.

Richard has not held any other listed company directorships 

in the three years to 30 June 2017.

Mr Martin Hosking

CEO and Managing Director

Member of Nomination Committee

Martin Hosking has spent 23 years scaling Australian 

technology companies. He is a co-founder of Redbubble 

and became the CEO and Managing Director in July 2010. 
Previously, Martin was the chair of Aconex, a SaaS provider to 
construction firms, and Southern Innovation, a digital pulse 

processing solution. He was instrumental in the development 

and subsequent listing on the NASDAQ of search company, 

LookSmart. Martin started his career as a diplomat with the 

Australian Department of Foreign Affairs and Trade before 

joining McKinsey & Company, serving clients focusing on 

emerging technologies. Martin has a Bachelor of Arts (Hons 

– First class) degree from the University of Melbourne and 

an MBA (with distinction) from Melbourne Business School, 

where he has also lectured. Martin is a graduate of the 

Australian Institute of Company Directors.

Martin has not held any other listed company directorships 
in the three years to 30 June 2017.

Ms Teresa Engelhard

Independent Non-executive Director

Chair of Remuneration Committee

Teresa Engelhard is a Silicon Valley transplant with 20 

years of experience working with growth technology 

companies as a director, executive and venture capitalist. 

Teresa has served on over 10 boards and in addition to 

being a Non-executive director of Redbubble, is currently 

a non-executive director of Planet Innovation Ltd and 

StartupAUS. Teresa also serves on the Entrepreneurs’ 

Programme Committee for the Australian Government, a 

sub-committee of the Innovation Australia Board. Teresa 

transitioned to a non-executive director path following 

six years as a managing partner with Jolimont Capital in 

Melbourne, where she was responsible for the investment 

in Next Window, which received an Australian Private Equity 

& Venture Capital Association Limited chairman’s award 

in 2010 for outstanding exit performance. Prior to moving 

to Australia, Teresa worked as a C-level executive at both 

private and public IT companies and as a venture capitalist 

with Mohr Davidow Ventures in California. Teresa spent the 

early years of her career at McKinsey & Company in Los 

Angeles. She has a Bachelor of Science (Hons) degree from 

the California Institute of Technology and an MBA from 

Stanford University. Teresa is a graduate of the Australian 

Institute of Company Directors.

Teresa has been a director of listed company, Origin Energy 

Limited, since 1 May 2017. 

Mr Greg Lockwood

Independent Non-executive Director

Member of Audit and Risk Committee

Greg Lockwood was appointed as a Non-executive director 

with effect from June 2015. Greg is a partner of Piton 

Capital, which is a shareholder in Redbubble. In 1999, 

Greg founded UBS Capital’s early stage venture investing 

activities in Europe. Subsequently, he co-founded Piton 

Capital, the London-based venture capital fund specializing 

in marketplaces and business models with network effects. 

Prior to his venture capital activities, Greg worked in 

telecommunications corporate finance with UBS in London 

and Zurich and held operating roles in classified media 

publishing in Toronto. Greg has an Honours Business 

degree from the University of Western Ontario, and a 

Master’s degree in management from the Kellogg Graduate 

School of Management.

Greg has not held any other listed company directorships in 

the three years to 30 June 2017.

16

17

ANNUAL REPORT 2017Mr Grant Murdoch

Independent Non-executive Director

Chair of Audit and Risk Committee

Member of Remuneration Committee

Dr Hugh Williams

Independent Non-executive Director

Member of Remuneration Committee

Member of Nomination Committee

Grant Murdoch joined the Board as an independent Non-

Hugh Williams joined the Board as an independent Non-

executive director and Chair of the Audit and Risk

executive director in February 2017. He has held technical 

Committee in January 2016. Grant has subsequently 

executive roles at eBay, Microsoft, Pivotal, and Tinder, and 

joined the Remuneration Committee. Grant has more than 

most recently led the Google Maps technology teams 

37 years’ chartered accounting experience. From 2004 

at Google. Prior to that, he spent over ten years at RMIT 

to 2011, Grant led the corporate finance team for Ernst 

University, and prior to that five years running his own 

& Young Queensland and was an audit and corporate 

startup and consultancy in Melbourne. He is currently an 

finance partner with Deloitte from 1980 to 2000. Grant 

Adjunct Professor at RMIT University, and an advisor to 

has extensive experience in providing advice in relation to 

Doordash, Photobox, and Canva. He has published around 

mergers, acquisitions, takeovers, corporate restructures, 

120 works, including over 25 issued US patents. He has a 

share issues, pre-acquisition pricing due diligence advice, 

PhD in Computer Science from RMIT University. He is a 

expert reports for capital raisings and initial public offerings. 

member of the Australian Institute of Company Directors.

Grant is currently a director and the chair of the audit 

committees for each of ALS Limited (formerly Campbell 

Hugh has not held any other listed company directorships 

Brothers), QIC Limited and OFX Limited (previously Ozforex 

in the three years to 30 June 2017.

Limited). He is a senator of the University of Queensland 

(as well as chair of the risk committee and a member 

of the finance committee), an adjunct professor at the 

University of Queensland Business School and a director 

of UQ Holdings Limited. Grant has a Master’s degree in 

Commerce (Honours) from the University of Canterbury, 

New Zealand, is a graduate of the Kellogg Advanced 

Executive Program and the Advanced Leadership Program 

at North Western University and a fellow of the Institute of 

Chartered Accountants in Australia (as well as past chair at 

the Queensland committee and a member of the national 

professional standards committee) and of the Australian 

Institute of Company Directors.

Grant has held the following listed company directorships 

in the three years to 30 June 2017:

• 

ALS Limited (from 1 September 2011 to present);

•  OFX Group Limited (from 19 September 2013 to 

present); and

•  Cardno Limited (from 1 January 2013 to  

6 November 2015)

18

REDBUBBLEMeetings of Directors

Board

Audit and Risk  
Committee

Remuneration  
Committee

Nomination  
Committee

Held 
whilst in 
office

Attended 
whilst in 
office

Held 
whilst in 
office

Attended 
whilst in 
office

Held 
whilst in 
office

Attended 
whilst in 
office

Held 
whilst in 
office

Attended 
whilst in 
office

Richard Cawsey

Martin Hosking (1)

Teresa Engelhard

Greg Lockwood

Grant Murdoch

Hugh Williams (2)

Stephanie Tilenius (3)

7

7

7

7

7

3

4

7

7

7

5

7

3

2

5

5

-

5

5

-

-

4

5

-

4

5

-

-

-

8

8

-

8

3

5

-

8

7

-

8

3

3

3

3

-

-

-

2

1

3

3

-

-

-

2

1

(1)  Martin Hosking attends Audit and Risk Committee and Remuneration Committee meetings by standing invitation to those meetings (as well as being a member of 

the Nomination Committee).

(2) Hugh Williams joined the Board, Remuneration Committee and Nomination Committee effective 22 February 2017.

(3) Stephanie Tilenius resigned from the Board, Remuneration Committee and Nomination Committee effective 16 February 2017.

Directors’ interests and shares and options 

As at the date of this Report, the Directors held the following interests in shares, options and performance rights over 

Redbubble Limited shares: 

Richard Cawsey

Martin Hosking

Teresa Engelhard

Greg Lockwood

Grant Murdoch

Hugh Williams (1)

Total interests

Shareholdings

Options outstanding

Performance rights 
outstanding

 13,870,560 

 248,360 

 - 

 50,965,438 

 3,132,300 

 263,500 

 1,046,020 

 6,465,131 

 75,187 

 - 

 - 

 - 

 89,540 

 200,000 

 - 

 - 

 - 

 - 

 72,422,336 

 3,670,200 

 263,500 

(1) Hugh Williams was granted 200,000 options in prior years in his capacity as a consultant to Redbubble.

18

19

ANNUAL REPORT 2017Retirement, election, continuation in 
office of Directors

Lovells (UK) and Chapman Tripp (NZ). Paul holds a Bachelor 

of Laws (Hons), Master of Commerce and Certificate in 

Governance Practice. 

Under Redbubble’s constitution, the following Directors 

are eligible to and will seek re-election at the 2017 Annual 

The Redbubble Senior Leadership Team 

General Meeting (AGM):

• 

Richard Cawsey; and

•  Hugh Williams.

Teresa Engelhard will not be seeking re-election at the 2017 

AGM and will therefore cease to be a Director at the end of 

that meeting.

Under Redbubble’s constitution, Directors cannot 

serve beyond three years or the third AGM after their 

appointment, whichever is longer, without submitting for 

re-election by the Company. A retiring Director is eligible 

for re-election without needing to give any prior notice of 

an intention to submit for re-election and holds office as a 

Director (subject to re-election) until the end of the general 

meeting at which the Director retires.

Martin Hosking, who is Managing Director and Chief 

Executive Officer, is not required to be re-elected while he 

holds the position of Managing Director.

Mr Martin Hosking 

Chief Executive Officer

See above.

Mr Barry Newstead 

Chief Operating Officer

Barry Newstead joined Redbubble in 2013 and has executive 

responsibility for Redbubble’s web product, technology, 

physical product development, new markets and strategy 

teams. Barry has held internet-focused executive roles 

at the Wikimedia Foundation (which runs Wikipedia) and 

Australia Post. Earlier, he was a strategy consultant with 

the Boston Consulting Group and the Bridgespan Group. 

He has worked extensively in North America, Asia, Europe 

and Australia. Barry has a Bachelor's degree from Ivey 

Business School, Canada, and a Master’s degree from 

Harvard University, USA. Barry is a graduate of the Australian 

Institute of Company Directors. 

Company Secretaries

Mr Chris Nunn 

Chief Financial Officer

Redbubble’s Company Secretaries are Ms Corina Davis 

Before Chris Nunn’s appointment as Chief Financial Officer 

(based in the US) and Mr Paul Gordon (based in Australia).

in November 2015, Chris served as a Non-executive 

Ms Corina Davis

General Counsel and Company Secretary (US)

Corina Davis joined Redbubble in 2012 and oversees the 

company’s legal function. Corina has a wide range of 

cross-functional experience with particular expertise in 

copyright and trademark law, litigation, compliance and risk 

management. Before joining Redbubble, Corina practiced 

law in Los Angeles and New York City at Milstein Adelman, 

McCurdy & Fuller and Mendes & Mount. Corina is an active 
member of the Women’s General Counsel Network and 

the San Francisco General Counsel Group. Corina holds a 

Bachelor of Arts degree from the University of Michigan, 

director and Chair of the Audit and Risk Committee of 

Redbubble from April 2015. Chris has more than 28 years 

of experience in the financial services and property funds 

management industries, and has spent most of the past 

21 years as the senior finance executive working with 

and reporting to the boards of ASX-listed companies 

and property trusts. Chris is a Chartered Accountant, a 

Graduate of the Australian Institute of Company Directors 

and has a Bachelor of Science (Economics) degree from 

Loughborough University, United Kingdom.

Ms Corina Davis 

General Counsel and Company Secretary

Ann Arbor and a Juris Doctor degree from the University of 

See above.

San Diego School of Law, California.

Mr Paul Gordon

Regional Counsel and Company Secretary (Australia)

Paul Gordon joined Redbubble in early 2015. Paul has 

broad corporate and commercial legal experience, gained 
in-house and in top-tier law firms in Australia, the UK and 
New Zealand. Before joining Redbubble, Paul was the 
General Counsel at ASX-listed REA Group Ltd, operator of 
realestate.com.au. Before that Paul was a Senior Corporate 
Associate at Nabarro in the UK and also practiced at Hogan 

Ms Vanessa Freeman, Chief People and Culture Officer

Vanessa Freeman joined Redbubble as Chief People and 

Culture Officer in August 2015. Vanessa previously held 

senior human resources and strategy roles at Pacific Brands. 

Vanessa began her career with the New Zealand Trade 

Development Board in New York before joining McKinsey 

& Company, London, where she focused on corporate 
strategy, post-merger management and operational 
transformation. Vanessa has Bachelor of Arts and Bachelor 
of Commerce degrees from Auckland University and an 
MBA from Stanford University, California.

20

REDBUBBLEMr Victor Kovalev 

Chief Technology Officer

Victor Kovalev joined Redbubble in December 2015 as 

Chief Technology Officer. Previously, he led Indiegogo's 

technical team as vice president of engineering. Prior 

to that, Victor held technical leadership roles at Yelp (as 

head of mobile, business owner portal, Yelp platform for 

fulfiller transactions and partner APIs) and also VMware – 

The following table shows the total numbers of ordinary 

shares in Redbubble Limited subject to options or 

performance rights as at the date of this Report:

Number 
outstanding

Last expiry 
date

Options

 19,248,213 

 1 August 2027 

having gone through both of their initial public offerings. 

Performance rights (1)

 843,955 

His professional expertise is in building driven cultures to 

foster radical innovation through rapid scaling. Victor holds 

Bachelor of Science in Computer Engineering and Master 

of Science in Computer Science degrees from Georgia 

Institute of Technology and is a partner at a California-

based non-profit artist accelerator, Zoo Labs.

Mr Nicholas Kenn 

GM Marketplace Growth

Total awards outstanding

 20,092,168 

(1)  Performance rights granted do not have an expiry date. Ordinarily these 

vest and are settled according to a participants’ vesting schedule, and any 
outstanding performance rights are otherwise forfeited when a participant no 
longer satisfies the service conditions in their agreement.

Holders of options or performance rights do not, by virtue 

of their holdings, have any pre-emptive right to participate 

in any share issue of the Company or any related body 

Nick Kenn joined Redbubble in February 2016 and heads up 

corporate.

Product Management. Redbubble is the third marketplace 

Nick has worked on - after Betfair, where he headed up 

customer acquisition in the UK before moving to Australia 

to launch Betfair Australia. Nick also ran Flippa.com, where 

he was responsible for hyper growth of the websites, 

domains and apps marketplace. Nick has a Bachelor of Arts 

degree from the University of Sheffield, UK.

Mr Arnaud Deshais 

Senior Vice President, Global Operations

Arnaud Deshais joined Redbubble in 2014 and oversees 

the Global Operations function. Arnaud has a wide range 

of supply chain experience with particular expertise in 

the areas of fulfillment, logistics, quality and customer 

experience. Before joining Redbubble, Arnaud was the 

director of Supply Chain for Art.com. Earlier, he was a 

Consultant Manager for Cap Gemini Ernst and Young within 

the Supply Chain and High Tech Practices. Arnaud is an 

active member of APICS and ISM. Arnaud holds an MBA 

from Clemson University, USA and ESC Rennes, France.

The Financial Report contains details of the total number 

of ordinary shares in Redbubble Limited issued following 

exercise of options and vesting of performance rights 

during the 2017 financial year. The following table shows 

the total number of ordinary shares in Redbubble Limited 

issued following exercise of options and vesting of 

performance rights since the end of the 2017 financial year, 

to the date of this Report:

Number 

Exercise price 
paid $

Settlement of vested  
performance rights

 193,690 

 - 

Exercise of options

 433,975 

 80,507 

Total

 627,665 

 80,507 

No amounts remain unpaid in respect of the shares issued, 

as outlined above.

Details of share options and 
performance rights for Redbubble 
Directors and executives 

Indemnification and insurance of 
Officers

The Remuneration Report contains details of options 

and performance rights in respect of ordinary shares in 

Redbubble Limited granted to Directors or any of the five 

most highly remunerated officers of the company (other 

than the Directors) during the 2017 financial year. The 

only options or performance rights granted to this group 

since the end of the 2017 financial year (to the date of this 

Report) are 160,000 options granted to Victor Kovalev, 

Redbubble’s Chief Technology Officer.

Redbubble has entered into Deeds of Indemnity with 

all Redbubble Limited Directors in accordance with the 

Redbubble constitution. During the 2017 financial year, 

Redbubble paid a premium to insure the Directors, officers 

and managers of Redbubble and its controlled entities. 

The insurance contract requires that the amount of the 

premium paid is confidential.

20

21

ANNUAL REPORT 2017Proceedings against the Company 

As at the date of these financial statements there are 

current lawsuits filed against entities within the Group that 

relate to alleged intellectual property infringement and/or 

breach of consumer laws.

The Company does not currently consider that any of the 

current proceedings are likely to have a material adverse 

effect on the business or financial position of the Company.

The Company is not aware of any other current or 

material threats of civil litigation proceedings, arbitration 

proceedings, administration appeals, or criminal or 

governmental prosecutions in which the Company or other 

members of the Redbubble Group are directly or indirectly 

concerned. 

CEO and CFO declaration 

The CEO and CFO have provided a written statement to the 

Board in accordance with Section 295A of the Corporations 

Act. With regard to the financial records and systems of 

risk management and internal compliance in this written 

statement, the Board received assurance from the CEO and 

CFO that the declaration was founded on a sound system 

of risk management and internal control, and that the 

system was operating effectively in all material aspects in 

relation to the reporting of financial risks.

To the extent permitted by law, the Company has agreed 

to indemnify Ernst & Young, as part of the terms of its audit 

engagement agreement, against claims by third parties 

arising from the audit (for an unspecified amount). No 

payment has been made to indemnify Ernst & Young during 

or since the end of the 2017 financial year.

Non-audit services 

During the year Ernst & Young performed other services 

in addition to its audit responsibilities. The Directors are 

satisfied that the provision of non-audit services by Ernst 

& Young during the reporting period did not compromise 

the auditor independence requirements set out in the 

Corporations Act. All non-audit services were subject to the 

Company’s External Auditor Policy and do not undermine 

the general principles relating to auditor independence set 

out in APES 110 Code of Ethics for Professional Accountants 

as they did not involve reviewing or auditing the auditor’s 

own work, acting in a management or decision-making 
capacity for the Company, or jointly sharing risks and 

rewards. 

Details of the amounts paid to the auditor of the Company 

and its related practices for non-audit services provided 

throughout the 2017 and 2016 financial years are set out 

below:

2017 
$

 37,471 

 18,073 

2016 
$

 231,509 

 32,510 

Remuneration Report 

The Remuneration Report is set out on pages 24 to 42 and 

Non-audit services

Taxation services

Other services

forms part of the Directors’ Report for the financial year 

Initial public offering

 - 

 680,000 

ended 30 June 2017.

Rounding of amounts

The amounts contained in the Financial Report have 

been rounded to the nearest $1,000 (where rounding is 

applicable) where noted ($000) under the option available 

to the Company under ASIC Legislative Instrument 

2016/191. The Company is an entity to which the Legislative 

Instrument applies.

Auditor

Ernst & Young was appointed as Redbubble’s Auditor on 25 

November 2014 and continues in office in accordance with 

section 327 of the Corporations Act 2001.

Total

 55,544 

 944,019 

Auditor’s Independence Declaration 

A copy of the Auditor’s Independence Declaration, as 

required under section 307C of the Corporations Act, is set 

out on page 23. The Auditor’s Independence Declaration 

forms part of the Directors’ Report.

The Directors’ Report is made in accordance with a 

resolution of the Directors of the Company. 

Richard Cawsey

Chair

24 August 2017

22

REDBUBBLEErnst & Young 
8 Exhibition Street  
Melbourne  VIC  3000  Australia 
GPO Box 67 Melbourne  VIC  3001 

Tel: +61 3 9288 8000 
Fax: +61 3 8650 7777 
ey.com/au 

Auditor’s Independence Declaration to the Directors of Redbubble 
Limited  

As lead auditor for the audit of Redbubble Limited for the financial year ended 30 June 2017, I declare to 
the best of my knowledge and belief, there have been: 

a)  no contraventions of the auditor independence requirements of the Corporations Act 2001 in 

relation to the audit; and   

b)  no contraventions of any applicable code of professional conduct in relation to the audit. 

This declaration is in respect of Redbubble Limited during the financial year. 

Ernst & Young 

Kylie Bodenham 
Partner 
24 August 2017 

22

23

A member firm of Ernst & Young Global Limited 

Liability limited by a scheme approved under Professional Standards Legislation 

17 

ANNUAL REPORT 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
remuneration report

24

LETTER FROM THE 
REMUNERATION COMMITTEE

Dear Shareholder,

The Remuneration Committee is pleased to present Redbubble’s Remuneration Report for the year ended 30 June 2017.

Redbubble continues to pursue a valuable mission: to create the world’s largest marketplace for independent artists, 
bringing more creativity in the world. The Company’s remuneration policies from the Board and CEO down are aligned  
to the mission and its long-term nature.

Given the inevitable uncertainties of a high growth technology company in a rapidly evolving market, we have sought  
to craft policies that create an alignment of interest with long-term share value creation. Specifically, we opt to provide:

• 

• 

• 

Base level fixed compensation that is at market for the position;

Short-term incentives for Key Management Personnel (KMP) that are moderate and based on specific annual Key 
Performance Indicators (KPIs); and

Long-term incentives in the form of equity vesting over four years, which are the focus and differentiator for 
remuneration at Redbubble. The equity levels awarded at Redbubble are designed to enable the achievement of top 
quartile total compensation if long-term share price growth is realised.

This strategy remains unchanged from the prior year and no change in remuneration strategy is planned going forward,  
a decision which is validated by the balanced outcomes in 2017.

Over the course of 2017, our share price has remained below the IPO price and the Company level KPIs which were 
aligned to annual forecasts set for revenue and EBITDA were not met. Thus, despite growth of more than 20% for both 
Gross Transaction Value (GTV) and gross profit, to ensure alignment between short-term shareholder results and short-
term remuneration, the Remuneration Committee has elected not to use discretion relative to headwinds, and the payout 
for STIs based on Company KPIs was zero.

Considering a trade-off between short-term and long-term value creation as relevant context for the KPI miss for 2017, 
the Remuneration Committee and Board view the team’s alignment to the mission and long-term value creation as 
working well. The long-term nature of the equity awards at Redbubble continue to provide upside and motivation for 
staff that is well aligned with long-term shareholder value creation. At Redbubble, as in many high growth technology 
companies with high R&D investment, there is often a trade-off between near-term revenue vs. long-term growth. 
The Board views it as a credit to management and the team that the 2017 Company KPI miss was, in part, due to their 
decisions to make short-term tradeoffs for the benefit of long term growth, including shifting some R&D investment 
towards longer-term strategic initiatives and managing content to optimise the ongoing health of the marketplace.

Looking ahead, modest tactical adjustments in remuneration practices are expected in 2018 due to increasing competition 
in Redbubble’s global talent market. During the year whilst growing its leadership and technical team, Redbubble has 
experienced increased competition for talent, especially for globally mobile senior and technical people with experience 
in online consumer marketplaces. This has had minimal impact on executive compensation in FY2017, however we have 
adjusted some of our tactics to enable continued global leadership and growth. In addition to benchmarking some key 
positions to US comparables, which tend to have higher remuneration than Australian comparables, Redbubble will move 
to an annual granting cadence for top-up Long Term Incentive (LTI) equity for retaining staff beyond its initial recruitment 
four-year equity grants. 

With appreciation for new and continuing shareholders,

Redbubble Remuneration Committee:
Teresa Engelhard, Chair
Grant Murdoch
Hugh Williams 

24

25

ANNUAL REPORT 20171.  

Remuneration Report overview

The Directors of Redbubble Limited present the Remuneration Report (the Report) for the Company for the financial year 

ended 30 June 2017. This Report forms part of the Director’s Report and has been audited in accordance with section 300A 

of the Corporations Act 2001.

The report details the remuneration arrangements for KMP. KMP are those persons who, directly or indirectly, have authority 

and responsibility for planning, directing and controlling the major activities of the Company.

The table below outlines the KMP of the Group and their movements during FY2017:

Non-executive Directors

Richard Cawsey

Chair, Non-executive Director 

Name

Position

Teresa Engelhard

Non-executive Director

Greg Lockwood

Non-executive Director

Grant Murdoch

Non-executive Director

Stephanie Tilenius

Non-executive Director (resigned 16 February 2017)

Hugh Williams

Non-executive Director (appointed 22 February 2017)

Executive Director

Martin Hosking

Managing Director and Chief Executive Officer (CEO)

Other key management personnel

Rob Baumert

Chief Fulfilment and Analytics Officer (CF&AO) (ceased 
employment 30 June 2017)

Corina Davis

General Counsel and Company Secretary (US)

Vanessa Freeman

Chief People and Culture Officer (CP&CO)

Victor Kovalev

Chief Technology Officer (CTO)

Barry Newstead

Chief Operating Officer (COO)

Chris Nunn

Chief Financial Officer (CFO)

26

REDBUBBLE2.  

Overview of executive remuneration

2.1   What is Redbubble’s remuneration strategy?

Redbubble’s executive remuneration strategy remains based on three principles:

• 

The creation of enduring value;

•  Motivating and rewarding an engaged ownership mindset; and

• 

Aligning remuneration to shareholder value growth

Redbubble’s remuneration framework continues to focus on attracting, retaining and inspiring qualified and experienced 

leaders; fairly remunerating executives for their impact on Redbubble; and rewarding the creation of enduring value and 

shareholder value growth.

Redbubble benchmarks itself against both Australian and US peer groups, reflecting the global nature of our business and 

the talent markets we compete in. For Australian benchmarked roles, the primary source of remuneration benchmarking 

is a group of Australian listed companies in the technology sector with similar values for market capitalisation, employee 

headcount and revenue. For US-benchmarked KMP, the primary source of remuneration benchmarking is a group of 

US-based public and private companies in the consumer internet sector. For the COO and CTO both Australian and US 

benchmarks are referenced due to global mobility and competitiveness.

Redbubble’s executive remuneration framework has higher at risk and equity components than our peers (discussed below). 

Redbubble aims to set annual remuneration (Fixed plus Short Term Incentives (STIs)) at around the 50th percentile for 

Australian benchmarked executive roles and the 25th percentile for US benchmarked executive roles. Total remuneration 

potential is above the 75th percentile if target share price appreciation over four years is realised, a strategy that is well 

aligned with long-term shareholder value creation.

Executive remuneration levels are reviewed annually by the Remuneration Committee with reference to both Redbubble’s 

remuneration strategy, company performance and external benchmarks.

2.2  

 How does Redbubble’s remuneration strategy take into account  
shareholders’ interests?

Redbubble utilises four-year option grants for LTIs and measurable KPIs which determine annual STI awards to align the 

remuneration strategy with long-term shareholder value growth. The structure of Redbubble’s equity grants is based on US 

growth technology company norms. Given the inability to set meaningful four-year measurable tests due to the dynamic 

nature of its industry, Redbubble equity awards use time-based vesting over four years - an approach which is standard in 

the US technology sector and which ensures direct alignment with shareholder value creation and retention. When coupled 

with active performance management, Redbubble views this approach as more appropriate for its business than capped-

value LTIs with a four-year test. 50 percent of annual bonuses (STIs) are provided in deferred performance rights to further 
align KMP to shareholder value growth.

The company-wide KPI goals for the organisation in FY2017 were GTV, Gross Profit and Earnings before interest, tax, 

depreciation and amortisation (EBITDA). In addition, three non-financial measures - employee engagement, Customer Net 

Promoter Score (NPS) and artist engagement are included in Redbubble’s company-wide goals. Employee engagement is 

measured via participation in the Great Place to Work (GPTW) survey, and organisational integration are part of the personal 

KPIs. The survey is conducted annually by The Great Place to Work Institute. 

2.3  

Elements of remuneration

The remuneration of the CEO and KMP are set out in section 6 (Statutory and share-based reporting).

Redbubble provides an appropriate and competitive mix of remuneration components with an emphasis on value derived 
from share price growth and a long-term focus.
The three components of Redbubble’s remuneration framework post listing are fixed remuneration, STIs and LTIs.

26

27

ANNUAL REPORT 2017Fixed remuneration

The fixed component comprises base salary, allowances and superannuation (or foreign equivalent). 

Fixed remuneration is designed to reward for:

• 

• 

• 

The scope of the executive’s role;

The executive’s skills, experience and qualifications;

Individual performance; and

•  Competitiveness of the relevant functional and geographical talent market.

Total fixed remuneration (TFR) is set to reflect the market for a comparable role. TFR for KMP is generally targeted at or 

below median levels compared to similar roles at comparator companies. 

Short term incentives

STI awards are granted under the Company’s Short Term Incentive Plan (STI Plan). The STI benefit for a participant is subject 

to the achievement of company and personal KPIs.

Where targets are achieved and a participant receives an STI benefit, a portion of the benefit is given in the form of cash, 

with the remainder given in the form of performance rights under the Company’s Employee Equity Plan with a two-year 

deferral.

The Redbubble Board retains discretion in approving STI cash payments and equity.

The terms of the STI Plan are set out below. It is anticipated that the terms of the STI awards will be reviewed and, if 

considered appropriate, amended on a semi-annual basis. The aim of the STI program at Redbubble is to set, focus and 

align the organisation to actionable and measurable targets. It is the smallest component of remuneration in terms of 

relative magnitude and limited to the senior leadership team.

Who is eligible for  

Invitation to participate in the STI Plan is at the discretion of the CEO. Participation is limited 

the STI plan?

to executives who can materially impact the financial and operational performance of the 

Company.

A participant must have six or more months’ active employment to be eligible to receive an 

STI benefit in respect of a particular financial year. A participant’s STI benefit will be pro-rated 

where they have not been actively employed (or participating in the STI Plan) for the whole of 

the financial year.

How is performance 

For FY2017, for the CEO, the STI benefit is 100% based on the Company achieving measurable 

measured?

performance targets which apply to the entire STI award.

For participants other than the CEO, an STI award comprises two equal (i.e. 50%) components, 

the first being dependent upon achievement of the Company’s performance targets, and 

the second upon achievement of the participant’s personal performance targets (which are 

tailored to each participant). 

A participant will not receive a benefit in respect of either component unless they achieve at 

least a satisfactory review for the purpose of their personal performance targets (see further in 

‘STI benefits’ below).

28

REDBUBBLEHow much can 

A target STI award is set for each participant, expressed as a dollar value. A participant’s target 

executives earn in STI?

STI award is set having regard to the participant’s role and responsibilities.

The amount of the STI benefit that a participant actually receives is dependent upon the extent 

to which Company and personal performance targets have been achieved. 

For FY2017, the CEO’s STI benefit depends on the Company’s performance against the GTV, 

Gross Profit and EBITDA targets below. The Board has the discretion to adjust the benefit 

depending on personal measures for the CEO, specifically the results of the GPTW survey, 

share price performance and management of content risk. The maximum STI benefit that the 

CEO may receive for FY2017 is 150% of target STI.

For FY2017, for participants other than the CEO:

• 

assuming the participant meets their personal targets, their STI benefit for the component 

of STI relating to Company performance will range between 100% (where a threshold GTV 

of $210 million is achieved) to 125% (where the target GTV is exceeded by at least 30%) of 

the target for that component; and

• 

the participant’s maximum STI benefit for the component of their STI award relating to 

personal performance is 100% (in the case of achievement of their personal targets) of the 

target for that component.

In each case, the Board can apply discretion to increase or decrease a participant’s STI benefit 

by 20% to reflect ‘headwind’ or ‘tailwind’ conditions respectively. The maximum STI benefit a 

participant may receive for FY2017 is 133% of target STI.

How is an STI benefit 

An STI benefit will be delivered partly in cash and partly in the form of $Nil price options and 

provided

Performance Rights granted under one of the Employee Equity Plans.

For FY2017, the CEO will receive 60% of any STI benefit in cash and 40% in Performance 

Rights. All other participants will receive 50% of any STI benefit in cash and 50% in the form of 

Performance Rights.

When is it paid?

The STI award is determined after the end of the financial year following a review of 

performance over the year against the STI performance measures by the CEO (and in the case 

of the CEO, by the Board). The Board approves the final STI award based on this assessment of 

performance. 

Deferral terms

In calculating the number of Performance Rights to be granted, the dollar value of the relevant 

component of the STI benefit will be divided by the Volume Weighted Average Price (VWAP) 

over a representative 5-day period. The Board can apply discretion to review the VWAP period 

for extraordinary events that are considered to have distorted the VWAP. 

All Performance Rights will be subject to time based vesting conditions with 50% of 

Performance Rights comprised in a particular award vesting one year after their date of 

allocation and the remaining 50% vesting two years after their date of allocation.

What happens if an 

If an executive voluntarily resigns from Redbubble, or has their employment with the 

executive leaves?

Redbubble group terminated for poor performance or misconduct, prior to the relevant 

vesting date, no STI is awarded for that year. Similarly, any unvested deferred STI is forfeited, 

unless otherwise determined by the Board. 

The Board has the discretion to accelerate vesting of Performance Rights and may exert this 

discretion in certain cases (for example due to the death or disablement of a participant or a 
change of control of the Company).

28

29

ANNUAL REPORT 2017Annual remuneration (fixed remuneration + STI)

Annual remuneration for KMP is generally targeted at median levels compared to similar roles at comparator companies, 

depending on role scope, the competitiveness of the talent market and the global mobility of the incumbent.

Long term incentives

LTIs, in the form of equity (stock options and performance rights) that vest monthly or annually over four years are the 

remuneration differentiator at Redbubble. All executives have received LTI awards in the form of Options or Performance 

Rights that vest over multiple years. LTI grants are made to executives to align remuneration with the creation of 

shareholder value over the long-term. 

Redbubble options have a four-year time-based vesting schedule. The exercise price is set to market at the time of the 

grant, thus the options align directly with absolute total shareholder returns when there is share price appreciation and their 

realisable value is 100% at risk in the event of a share price decline.

How is it paid?

KMP receive share options or performance rights in accordance with Redbubble’s employee equity plan.

How much can 

The value KMP will realise from LTI grants will depend on the appreciation of Redbubble’s share 

executives earn?

price over four years. 

How much is at 

Redbubble's LTI's vest over four years with the strike price set at the market value at the time of 

risk?

issue. For the option grants if Redbubble's share price does not increase or if it declines from the 

exercise price at issuance, the LTI will be worthless, thus it is effectively 100% at risk relative to share 

price performance.

What happens 

If an executive resigns or is terminated for cause, any unvested LTI awards are forfeited, unless 

if an executive 

otherwise determined by the Board.

leaves?

The treatment of unvested and vested and unexercised awards will be determined by the Board with 

reference to the circumstances of cessation.

2.4   Changes in FY2017

The Board standardised the split of participants’ STI to be 50% in cash and 50% deferred for all executives other than the 

CEO in FY2017 to better align the STI plan to shareholder value. 

3.  

Performance and executive remuneration outcomes in FY2017

A key underlying principle of Redbubble’s executive remuneration framework is that the remuneration levels should be 

linked to Redbubble’s performance.

Redbubble’s key financial measures of performance over the last five years are summarised in the table below:

Key indicators

2017 
$’000

2016 
$’000

2015 
$’000

2014 
$’000

2013 
$’000

Gross transaction value (GTV)

 175,429 

 142,869 

 88,367 

 59,321 

 33,689 

Gross profit (GP)

 50,117 

 39,003 

 24,072 

 16,493 

 9,475 

Earnings before interest, taxes, depreciation and amortisaion 
(EBITDA) (1)

(8,068)

(10,726)

(6,531)

 2,306 

 276 

(1) EBITDA loss for 2016 includes Initial Public Offering (IPO) costs of $2.0 million. EBITDA loss before IPO costs was $8.7 million.

GTV less sales taxes and artists’ margin, adjusted for unearned revenue pending shipment, equals Group's revenue. Revenue 
has consistently been approximately 80% of GTV.

30

REDBUBBLE3.1  

Performance against STI measures

Company performance targets, on which 50% of an executive’s STI award is made, are based on a combination of financial 

and non-financial measures. Redbubble’s performance against those measures is as follows for FY2017:

Financial measures

Measure

GTV at stable GP

GP

EBITDA

Non-financial measures

Measure

Percentage of employees who would recommend Redbubble  
as a Great Place to Work

Target

FY2017  
performance

Assessment

$210-$220 million

$175.4 million

Not achieved

$55-$62 million

$50.1 million

Not achieved

($5)-$1 million

($8.1) million

Not achieved

Target

FY2017  
performance

Assessment

88%

81%

Not achieved

Net promoter score (NPS)

66-68

67.4

Threshold

Key financial measures of company performance were not achieved in FY2017. On this basis, the Board did not grant 

the company component of the FY2017 STI award. The personal component of the STI award is also based on company 

performance for the CEO, and on that basis no STI award was granted to the CEO for FY2017.

KMP have other non-financial measures appropriate to their positions. The individual goals of KMP other than the CEO are 

selected to focus on sustainable growth of Redbubble’s platform. For KMP other than the CEO, 50-75% of the personal 

component of their STI was awarded, based on the achievement of individual goals. The STI award as a percentage of the 

maximum potential STI award was 0% for the CEO, 28% for the COO and CTO, and 19% for all other KMP excluding the CEO.

4.  

How remuneration is governed

4.1  

Remuneration Committee role

The Committee is responsible for reviewing and advising the Board on remuneration policies and practices. The Committee 

also reviews and advises the Board on the design and implementation of short and long term incentive performance 

packages, superannuation entitlements, termination entitlements and fringe benefits policies.

The remuneration of Directors, the CEO, KMP, managers and team members is reviewed by the Remuneration Committee 

which then provides recommendations to the Board.

The members of the Committee during FY2017 were: Teresa Engelhard (Committee Chair), Stephanie Tilenius (resigned 16 

February 2017), Grant Murdoch and Hugh Williams (appointed 22 February 2017).

30

31

ANNUAL REPORT 20174.2   Use of remuneration advisors

The Committee obtains independent advice from remuneration consultants, Radford, part of Aon Hewitt, a business unit of 

Aon plc, on the appropriateness of remuneration based trends in Australia and the US.

Both Radford and the Committee are satisfied that the advice is free from undue influence from the KMP to whom the 

remuneration recommendations apply.

The remuneration advisor’s recommendations were provided to Redbubble as an input into decision-making only. The 

Remuneration Committee considered the recommendations, along with other factors, in making its remuneration decisions.

Radford was paid a fees of USD$64,076 for the remuneration recommendations. 

4.3   Clawback of remuneration

In the event of serious misconduct or a material misstatement of the Group’s financial statements, the Board has the 

discretion to reduce, cancel or clawback any unvested STI or LTI. 

4.4  

Executive employment agreements

CEO and Managing Director

The Company has entered into an updated employment agreement contract dated 30 June 2017 with Martin Hosking, the 

Company’s CEO and Managing Director, to govern his employment with Redbubble.

The table below summarises the remuneration arrangements of the CEO: 

Remuneration element

Value

Proportion of 
package

Details

Base pay, including  
superannuation (1)

$443,463

60%

$395,120 p.a. up to 30 September 2016 and $450,000 
effective 1 October 2016 (both amounts include housing 
allowance of $52,120 p.a.)

Benefits

$600

<1%

Wellness allowance, a benefit that is generally available 
to all Redbubble employees

Deferred short term incentive

$26,561

4%

Performance rights

$163,739

22%

Share options

$92,948

12%

Represents share based payment expense recognised 
during the year over the vesting period, in relation to 
deferred STI award for FY2016

Represents share based payment expense recognised 
during the year over the vesting period, for performance 
rights granted in prior years

Represents share based payment expense recognised 
during the year over the vesting period, for options 
granted in prior year

Long service leave

$18,590

2%

Represents provision for long service leave made during 
the year

Total

$745,901

100%

(1) Includes superannuation on wellness allowance and bonus paid during the year.

32

REDBUBBLEIn FY2017 Martin’s target STI award was $125,000, with a maximum STI benefit of $212,5002. Martin would receive 60% of 
any STI benefit in cash and the remainder in Performance Rights. In FY2017 no STI award was granted to Martin.

Under the terms of Martin’s employment contract, either party is entitled to terminate Martin’s employment contract by 

giving six month’s written notice. The Company may, at its election, make a payment in lieu of that notice based on Martin’s 

base remuneration package.

Other senior employment arrangements

All other executives are employed on open ended individual employment contracts that set out their terms of their 

employment. Each agreement varies according to the individual KMP but typically includes:

• 

• 

• 

Termination provisions incorporating notice periods and payments of six months;

Performance and confidentiality obligations on the part of both the employer and employee; and

Eligibility to participate in the Company’s Employee Equity Plan

Termination provisions

All KMP including the CEO were moved to six month termination notice periods during FY2017 to manage business 

continuity risk during any KMP transition. 

KMP contractual termination provisions are as follows:

CEO notice period (by company or executive)

CFO notice period (by company or executive)

Other executives’ notice period (by company or executive)

Resignation

Termination for cause

6 months

6 months

6 months

None

None

None

In the case of termination due to death, disablement, redundancy or notice without cause, the Board may in certain 

circumstances apply discretion to approve a payment of up to six months’ salary.

Rob Baumert commenced employment as an Australian employee and as such accrued long-service leave entitlements. 

His US contract therefore includes a severance benefit to reflect the foregone long-service leave benefit that he would 

otherwise have been entitled to if he had continued employment in Australia.

Rob Baumert ceased employment with Redbubble effective 30 June 2017. As a result, Rob received termination benefits of:

• 

$222,952 in accordance with the terms of his employment contract including payment in lieu of notice, severance 

benefits, health benefits and acceleration of equity;

• 

• 

2 

Awards totalling $12,521 made to Rob under the FY2016 STI award continue to vest as per the terms of the STI plan; and

The above benefits include three months accelerated vesting of performance rights and six months accelerated vesting 

of options

 The maximum STI benefit for the CEO has not increased from FY2016. The amount reported in FY2016 as the maximum  
potential STI was incorrect. It did not take into account the Board’s discretion to increase or decrease the STI by 20% to  
account for head or tail winds.

32

33

ANNUAL REPORT 20175.  

Overview of non-executive Director (NED) remuneration

Redbubble’s NED policy was not changed over FY2017. It is designed to attract and retain high calibre Directors who 

can discharge the roles and responsibilities required in terms of good governance, strong oversight, independence and 

strong alignment of interests with long-term shareholder value creation. NED remuneration reflect the demands and 

responsibilities of the Directors. 

The NED remuneration level was benchmarked and set in 2015 in anticipation of Redbubble’s listing based on advice from 

AON Hewitt at AUD$80,000 for a base cash Directors’ fee inclusive of committee memberships, and with AUD$10,000 

additional value for audit and remuneration chairs. Directors are encouraged, but not required, to take at least 50% of their 

fee in equity to ensure alignment with shareholder value creation. Both Hugh Williams’ and Grant Murdoch’s remuneration 

was set according to this policy.

The variability in the actual reported Directors’ fees is due to the fact that prior to its listing, Redbubble’s directors received 

all-equity compensation based on individual three year contracts and which were awarded from different equity plans 

depending on each Director’s country of tax residence. Richard Cawsey, Teresa Engelhard and Stephanie Tilenius were 

remunerated based on such three-year contracts which have now concluded. Greg Lockwood is a partner with Piton 

Capital, a private equity firm with a shareholding in Redbubble. As per the policies of Piton Capital, Greg receives no 

remuneration from Redbubble.

Redbubble will conduct a review and benchmark of director fees and structure for 2018 which will be applied to all 

directors going forward with the exception of Greg Lockwood. 

Directors are also to be reimbursed for all reasonable travelling and other expenses properly incurred by them in attending 

Board meetings or any meetings of committees of Directors, in attending any general meetings of the Company or 

otherwise in connection with the business or affairs of the Company. Directors may be paid such additional or special 

remuneration if they, with the approval of the Board, perform any extra services or make special exertions for the benefit of 

the Company.

There are no retirement benefit schemes for Directors, other than statutory superannuation contributions.

Maximum aggregate NED fee pool

The total amount paid to all Directors for their services must not exceed in aggregate in any financial year the amount fixed 

by shareholders in a general meeting. Upon establishment this amount has been fixed by the Board in accordance with the 

Constitution at $1,200,000. Any changes to this amount in future will require approval by shareholders in a general meeting 

in accordance with the ASX Listing Rules.

34

REDBUBBLE6.  

Statutory and share-based reporting

6.1  

Executive KMP remuneration for the year ended 30 June 2017

Short term benefits

Post- 
employment 
benefits

Other  
benefits

Long-
term  
benefits

Share-based payments

Cash  
salary (1)
$

Cash 
bonus (2)
$

Non-
monetary 
benefits (3)
$

Superan-
nuation (4)
$

Termination  
benefits (5)
$

 Share-based  
payments -  
Performance 
rights  
(Time based) (7)
$

 Share-based 
payments - 
Share options 
 (Performance 
based) (8)
$

Share-based 
payments - 
Share options  
(Time based) (7)
$

Long 
service 
leave (6)
$

Deferred 
STI (9) 
$

Total  
remuneration

Performance  
- related (10)
$

2017

 408,463 

 - 

 600 

 35,000 

 - 

 18,590 

 163,739 

 92,948 

 - 

 26,561 

 745,901 

2016

 307,962 

 75,000 

 52,864 

 36,304 

 - 

 17,588 

 164,188 

 93,330 

 - 

 6,363 

 753,599 

Executive director

Martin Hosking

Other key  
management 
personnel

Rob Baumert (5)

Corina Davis (*)

Vanessa Freeman(11)

2017

 282,973 

 - 

 17,852 

 13,542 

 235,473 

2016

 305,365 

 61,794 

 28,293 

 18,845 

2017

 318,261 

 13,264 

 26,563 

 16,859 

2016

 247,816 

 48,062 

 26,908 

 13,378 

2017

 257,283 

 12,500 

 582 

 26,872 

2016

 136,370 

 31,011 

 150 

 12,969 

 - 

 - 

 - 

 - 

 433 

 109 

 468 

 116 

 17,520 

 62,792 

 - 

 17,406 

 647,558 

 19,009 

 64,885 

 3,996 

 6,749 

 508,936 

 25,093 

 50,036 

 12,553 

 17,210 

 479,839 

 27,351 

 51,908 

 - 

 5,249 

 420,672 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 60,622 

 18,010 

 376,302 

 50,324 

 6,797 

 237,730 

 172,833 

 18,277 

 541,014 

 97,553 

 4,512 

 295,919 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

Victor Kovalev (12)

2017

 300,689 

 18,750 

2016

 155,769 

 23,171 

 - 

 - 

 29,997 

 14,798 

Barry Newstead 

2017

 292,782 

 30,000 

 600 

 30,000 

 - 

 2,603 

 119,894 

 122,855 

 177,762 

 31,566 

 808,062 

2016

 245,857 

 80,000 

 600 

 30,646 

 - 

 1,418 

 126,356 

 127,769 

 103,248 

 8,737 

 724,631 

Chris Nunn (13)

2017

 296,547 

 12,500 

2016

 191,781 

 33,151 

 - 

 - 

 28,707 

 18,219 

 - 

 - 

 499 

 135 

 - 

 - 

 - 

 - 

 58,758 

 22,846 

 419,857 

 38,957 

 7,313 

 289,556 

Total

2017 2,156,998 

87,014 

 46,197 

 180,977 

 235,473 

 22,593 

 326,246 

 328,631 

 482,528  151,876 

 4,018,533 

2016

1,590,920  352,189 

 108,815 

 145,159 

 - 

 19,366 

 336,904 

 337,892 

 294,078 

 45,720 

 3,231,043 

(1) Includes base salary and excess superannuation - refer to footnote 4.

(2) Represents cash bonus accrued for the year. The actual cash bonus paid to Vanessa Freeman for FY2016 in FY2017 was $25,000.

16%

23%

12%

26%

17%

25%

8%

16%

7%

9%

23%

30%

8%

14%

(3)  In the current year, non-monetary benefits relate to wellness benefits for all the executives and health benefits for the US executives. In the prior year, for Martin Hosking, it 

also included taxable value of an apartment up to 31 March 2016.

(4)  Staff can elect to have their superannuation capped at either $30,000 or $35,000 (age-based), with any amount above this included in cash salary. These amounts include 

superannuation on bonus paid during the year.

(5) Rob Baumert ceased employment effective 30 June 2017.

(6) Only Australian executives are entitled to long service leave. The annual charge reflects length of service.

(7)  Amounts disclosed reflect the value of remuneration consisting of performance rights/options, based on the value of rights/options expensed during the year. The fair 

value of rights is equivalent to fair value of shares at the grant date and the fair value of options is ascertained using Black-Scholes model and is amortised over the vesting 
period.

(8)  Amounts disclosed reflect the value of remuneration consisting of options, based on the value of options expensed during the year. The fair value of options is ascertained 

using Black-Scholes model and is amortised over the vesting period. These options were subject to company performance conditions in FY2015.

(9)  Represents share based payment expense recognised during the year over the vesting period, in relation to deferred STI award for current year (where applicable) and  

prior year.

(10) Cash bonus, share options with a performance condition and deferred STI are all considered to be performance-related remuneration, based on their nature at grant date.

(11)  Vanessa Freeman was appointed effective 24 August 2015 and she worked full-time for part of the prior year and part-time for the balance part of prior year. Accordingly, 

her remuneration is not comparable with the prior year.

(12) Victor Kovalev was appointed effective 14 December 2015. He will no longer be considered a member of the key management personnel from 1 July 2017 onwards.

(13) Chris Nunn was appointed effective 1 November 2015.

(*) Remuneration is paid in USD. The numbers disclosed are in AUD and are derived by using USD to AUD average exchange rate of 1.3264.

34

35

ANNUAL REPORT 20176.2   NED remuneration for the year ended 30 June 2017 

 Short term 
benefits 

Post-employment 
benefits

 Share-based payments 

 Director 
fees 
$ 

Superannuation  
$

 Share-based 
payments - 
Performance 
rights (1) 
$

 Share-based  
payments -  
Share options  
(Time based) (1) 
$

 Total 
$ 

Non-executive directors

Richard Cawsey (2)

2017

 105,000 

Teresa Engelhard

Greg Lockwood

Grant Murdoch (3)

Chris Nunn (4)

Stephanie Tilenius (5)

Hugh Williams (6)

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

 97,667 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 41,096 

 20,548 

 3,904 

 1,952 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 34,784 

 139,784 

 7,271 

 40,973 

 145,911 

 30,123 

 36,117 

 - 

 - 

 - 

 - 

 - 

 17,586 

 - 

 - 

 - 

 - 

 30,123 

 36,117 

 - 

 - 

 34,943 

 79,943 

 20,231 

 42,731 

 - 

 - 

 - 

 17,586 

 5,528 

 21,198 

 26,726 

 10,019 

 39,036 

 49,055 

 - 

 - 

 7,035 

 7,035 

 - 

 - 

Total

2017

 146,096 

2016

 118,215 

 3,904 

 1,952 

 35,651 

 97,960 

 283,611 

 70,993 

 100,240 

 291,400 

(1)  Amounts disclosed reflect the value of remuneration consisting of rights/options, based on the value of rights/options expensed during the year. The fair value of 

rights/options is ascertained using Black-Scholes model.

(2) Richard Cawsey’s fees are paid to and options / performance rights are issued to Denali Venture Partners (Aust).

(3) Grant Murdoch was appointed effective 1 January 2016.

(4) Chris Nunn resigned as a non-executive director effective 28 October 2015 to take up the position of the CFO.

(5) Stephanie Tilenius resigned effective 16 February 2017.

(6)  Hugh Williams was appointed effective 22 February 2017. On appointment, the Board approved two grants, one for 30,000 options with a $0.89 exercise price, 

and the other for 60,000 options with $Nil exercise price. These grants will be put up for shareholders’ approval during the AGM. The amount disclosed represents 
value of options expensed during the year.

36

REDBUBBLE7.  

Equity instruments held by Directors and KMP

7.1   Option, performance rights and warrant holdings

The tables below disclose the number of share options, performance rights and warrants granted, exercised, vested or 

forfeited during the year.

Option holdings

Share options do not carry any voting or dividend rights, and can only be exercised once the vesting conditions have been 

met, until their expiry date.

Balance at 
the start of 
the year 

Granted during 
the year as 
compensation (1)

Exercised 
during the 
year

Forfeited 
during  
the year (2)

Balance at 
the end of 
the year

Vested and 
exercisable 
at the end 
of the year

Unvested 
at the 
end of 
the year

Vested 
during 
the year

2017

Non-executive directors

Richard Cawsey

 1,440,000 

 - 

(1,440,000)

Grant Murdoch

 89,540 

Stephanie Tilenius

 731,520 

 - 

 - 

Executive director

 - 

 - 

 - 

 - 

 - 

 - 

 89,540 

 43,579 

 45,961 

 29,028 

 - 

(670,560)

(60,960)

 - 

 - 

 - 

 162,560 

Martin Hosking

 1,483,200 

 48,900 

 - 

 - 

 1,532,100 

 988,800 

 543,300 

 370,800 

Other key management 
personnel

Rob Baumert (3)

 1,427,200 

 29,268 

(100,000)

(180,000)

 1,176,468 

 1,147,200 

 29,268 

 380,000 

Corina Davis

 496,000 

 228,387 

Vanessa Freeman

 600,000 

 24,450 

Victor Kovalev

 1,200,000 

 102,449 

 - 

 - 

 - 

Barry Newstead

 2,498,720 

 39,120 

(144,672)

 - 

 - 

 - 

 - 

 724,387 

 282,815 

 441,572 

 234,815 

 624,450 

 187,500 

 436,950 

 187,500 

 1,302,449 

 464,982 

 837,467 

 464,982 

 2,393,168 

 1,364,392 

 1,028,776 

 624,672 

Chris Nunn

 680,000 

 32,600 

 - 

 - 

 712,600 

 269,162 

 443,438 

 269,162 

Related party

Denali Venture Partners  
Pty Ltd (Beneficiary: 
Richard Cawsey) (4)

Jellicom Pty Ltd as 
trustee for the Three 
Springs Family Trust 
(Beneficiary - Martin 
Hosking)

 - 

 248,360 

 - 

 - 

 248,360 

 213,859 

 34,501 

 213,859 

 1,600,200 

 - 

 - 

 - 

 1,600,200 

 1,600,200 

 - 

 - 

Total

12,246,380 

 753,534 

(2,355,232)

(240,960)

10,403,722 

 6,562,489 

3,841,233 

 2,937,378 

(1)    All options granted during the year have an exercise price of $Nil, except for: 

Corina Davis: 228,387 options 
Victor Kovalev: 79,935 options

(2) Forfeited during the year on termination.

(3)  Rob Baumert ceased employment effective 30 June 2017. As part of the termination agreement, the vesting of 120,000 options was accelerated to 30 June 2017. 

The remaining outstanding options were forfeited.

(4)  In October 2014, the Board approved a grant of 248,360, $Nil price options to Denali Venture Partners Pty Ltd, an associated entity of Richard Cawsey 

(representing an element of his remuneration as a Director), vesting over 3 years from 1 October 2014. However, the agreement was not executed at that time. The 
grant was approved by shareholders at the AGM on 26 October 2016.

36

37

ANNUAL REPORT 2017Performance rights holdings

Performance rights do not carry any voting or dividend rights.

Granted 
during the 
year as  
compen-
sation

Balance at 
the start of 
the year 

Settled  
during the 
year

Withheld 
during 
the year (1)

Forfeited 
during 
the year (2)

Balance at 
the end of 
the year

Unvested  
at the 
end of 
the year

Vested 
during 
the year (3)

2017

Non-executive directors

Teresa Engelhard

 299,640 

Stephanie Tilenius

 81,360 

 - 

 - 

(299,640)

(72,320)

Executive director

Martin Hosking

 1,580,720 

 - 

(1,251,360)

 - 

 - 

 - 

 - 

(9,040)

 - 

 - 

 - 

 - 

 299,640 

 72,320 

 - 

 329,360 

 329,360 

 1,251,360 

Other key management 
personnel

Rob Baumert (4)

 200,160 

 - 

(124,053)

(76,107)

Corina Davis

 288,000 

 22,764 

(162,555)

(101,445)

Barry Newstead

 1,157,440 

 - 

(892,160)

Related party

Denali Venture Partners 
(Aust) - (Beneficiary -  
Richard Cawsey)

 151,920 

 - 

(151,920)

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 200,160 

 46,764 

 46,764 

 264,000 

 265,280 

 265,280 

 892,160 

 - 

 - 

 151,920 

Total

 3,759,240 

 22,764 

(2,954,008)

(177,552)

(9,040)

 641,404 

 641,404 

 3,131,560 

(1) Withheld towards US withholding taxes.

(2) Forfeited during the year on termination.

(3)  The number of performance rights vested during the year is the sum of performance rights settled and withheld during the year. The vesting of performance rights 

granted prior to Redbubble’s listing was suspended until 14 November 2016 (i.e. 6 months after the listing date, referred to as the “Initial Vesting Date”). On the 
Initial Vesting Date, a proportion of the total rights vested, with that proportion being determined by reference to the time between the relevant grant dates and 
the Initial Vesting Date. Following the Initial Vesting Date, a monthly vesting schedule applies for the performance rights, until such time where all rights are fully 
vested.

(4) Rob Baumert ceased employment effective 30 June 2017. As a part of the termination agreement, vesting of 12,510 rights was accelerated to 30 June 2017.

Warrant holdings

Warrants do not carry any voting or dividend rights, and can be exercised until their expiry date.

2017

Related party

Denali Capital Managers Pty Ltd 
(Beneficiary - Richard Cawsey) (1)

Balance at 
the start of 
the year 

Granted during 
the year as 
compensation

Exercised 
during the 
year

Forfeited 
during the 
year

Balance at 
the end of 
the year

Vested and 
exercisable 
at the end of 
the year

Unvested 
at the end 
of the year

 654,560 

 - 

(654,560)

 - 

 - 

 - 

 - 

(1)  Denali Capital Managers Pty Ltd (Denali), an associated entity of Richard Cawsey, was issued with the warrants set out above as consideration for Denali providing 

a loan facility to the Company. The loan facility agreement terminated in December 2012.

38

REDBUBBLE7.2  

Shares issued on exercise of options/warrants/rights

Number of 
ordinary shares 
on exercise of 
options / warrants 
/ settlement of 
performance rights

Nature of 
grant

Exercise 
price  
per option

Share price per 
share at exercise/ 
settlement dates(1)

Value at 
exercise/  
settlement 
dates(2)

2017

Non-executive directors

Richard Cawsey

Options

 1,440,000 

$0.05

$0.93

 1,260,000 

Teresa Engelhard

Performance 
rights

 299,640 

 - 

$0.69 - $0.99

 266,069 

Stephanie Tilenius(3)

Options

 670,560 

$0.37

$0.66

 191,277 

Performance 
rights

Performance 
rights

Executive director

Martin Hosking

Other key management personnel

 72,320 

 - 

$0.87 - $0.95

 65,054 

 1,251,360 

 - 

$0.69 - $0.90

 1,086,561 

Rob Baumert

Options

 100,000 

$0.13

$0.91

 78,196 

Corina Davis

Performance 
rights

Performance 
rights

 200,160 

 264,000 

 - 

 - 

$0.70 - $1.00

 179,477 

$0.70 - $0.95

 234,360 

Barry Newstead

Options

 144,672 

$0.00

$0.88

 127,311 

Performance 
rights

 892,160 

 - 

$0.69 - $0.90

 774,384 

Related party

Denali Capital Managers Pty Ltd 
(Beneficiary: Richard Cawsey)

Warrants

 654,560 

$0.14

$1.04

 590,119 

Denali Venture Partners (Aust) 
(Beneficiary: Richard Cawsey)

Performance 
rights

 151,920 

 - 

$0.88

 133,690 

Total

 6,141,352 

 4,986,498 

(1)  Performance rights have monthly vestings and are hence settled over multiple dates. The share price per share at settlement dates represents: 

- for AU participants: VWAP for the previous 5 trading days 
- for US participants: closing price on the previous trading day

(2)  Value at exercise / settlement date is calculated as: 

- for options / warrants: share price on exercise date less exercise price paid, multiplied by number of options / warrants exercised 
- for performance rights: share price on settlement date, multiplied by the number of performance rights settled 
 For presentation purposes, share price has been rounded to two decimal places, however the value at exercise / settlement date has been calculated based on 
unrounded numbers.

(3) The shares resulting from exercise of options were purchased by Redbubble Limited Employee Share Trust.

38

39

ANNUAL REPORT 20177.3 

 Shareholdings of Directors and KMP

 Received 
during the year 
on exercise 
of options 
/ warrants / 
settlement of 
performance 
rights 

 Balance at 
the start of 
the year 

 - 

 1,440,000 

 746,380 

 299,640 

 - 

 742,880 

 1,641,880 

 1,251,360 

 - 

 224,053 

 272,000 

 162,555 

 - 

 1,036,832 

2017 - Redbubble Limited ordinary 
shares (1)

Non-executive directors

Richard Cawsey

Teresa Engelhard

Stephanie Tilenius (2)

Executive director

Martin Hosking

Other key management personnel

Rob Baumert

Corina Davis

Barry Newstead

Chris Nunn

Related parties

 57,360 

Beneficiary

Cawsey Superannuation Fund Pty Ltd

Richard Cawsey

 9,726,480 

Denali Venture Partners Fund 1 LP

Richard Cawsey

 1,840,240 

Denali Capital Managers Pty Ltd

Richard Cawsey

Denali Investors Pty Ltd

Richard Cawsey

 - 

 - 

 - 

 - 

 - 

 654,560 

 - 

 587,500 

Denali Venture Partners (Aust)

Richard Cawsey

 57,360 

 151,920 

 - 

Jellicom Pty Ltd as trustee for the  
Three Springs Family Trust

Martin Hosking

 47,978,569 

Piton Capital Venture Fund II LP 

Greg Lockwood

 5,537,291 

Piton Capital Investments Cooperatief B Greg Lockwood

 927,840 

G & M Murdoch Pty Ltd as trustee for 
the Murdoch Family Superannuation 
Fund

Grant Murdoch

 75,187 

Overan Holdings Pty Ltd

Chris Nunn

 76,000 

 - 

 - 

 - 

 - 

 - 

 27,769 

 - 

 - 

 - 

 - 

Total

 68,936,587 

 5,963,800 

 615,269 

(1,719,052)

 73,796,604 

(1) Includes shares held directly, indirectly and beneficially by KMP.

(2) 677,340 shares were purchased by Redbubble Limited Employee Share Trust for $0.66 per share.

40

Purchase 
of shares 

 Sale / 
transfer of 
shares 

 Balance at 
the end of 
the year 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 1,440,000 

 1,046,020 

(742,880)

 - 

 - 

 2,893,240 

(100,000)

 124,053 

 - 

 434,555 

(288,672)

 748,160 

 - 

 57,360 

(587,500)

 9,138,980 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 1,840,240 

 654,560 

 587,500 

 209,280 

48,006,338 

 5,537,291 

 927,840 

 75,187 

 76,000 

REDBUBBLE 
 
8.  

Details of equity awards granted

 # of 
options 
/ rights 
granted  Vest period/date

Grant date

Expiry date

Exercise 
price 

Value of 
options 
/ rights 
at grant 
date (1)

Executive director

Martin Hosking

15-Sep-16

 48,900 

50% vest on 1 September 2017,  
and the remaining 50% vest on  
1 September 2018

15-Sep-26

$0.00

$50,000

Other key management personnel

Rob Baumert (2)

15-Sep-16

 29,268 

50% vest on 1 September 2017,  
and the remaining 50% vest on  
1 September 2018

01-Dec-18

$0.00

$29,927

Corina Davis

16-Sep-16

200,000 

Equal monthly vesting over 48 
months commencing from 1 
October 2016 to 1 September 2020

16-Sep-26

$1.33

$58,859

10-Mar-17

 28,387 

15-Sep-16

 22,764 

Vanessa Freeman

15-Sep-16

 24,450 

Victor Kovalev

01-Sep-16

 70,000 

15-Sep-16

 22,514 

10-Mar-17

 9,935 

Barry Newstead

15-Sep-16

 39,120 

Chris Nunn

15-Sep-16

 32,600 

Other related parties

7/48th to vest on 1 April 2017 and 
1/48th over the next 41 months  
in equal monthly numbers up to  
1 September 2020

50% vest on 1 September 2017,  
and the remaining 50% vest on  
1 September 2018

50% vest on 1 September 2017,  
and the remaining 50% vest on  
1 September 2018

Equal monthly vesting over 48 
months commencing from 1 
October 2016 to 1 September 2020

50% vest on 1 September 2017,  
and the remaining 50% vest on  
1 September 2018

7/48th to vest on 1 April 2017 and 
1/48th over the next 41 months  
in equal monthly numbers up to  
1 September 2020

50% vest on 1 September 2017,  
and the remaining 50% vest on  
1 September 2018

50% vest on 1 September 2017,  
and the remaining 50% vest on  
1 September 2018

10-Mar-27

$0.89

$7,183

 - 

$23,276

15-Sep-26

$0.00

$25,000

01-Sep-26

$1.33

$23,142

15-Sep-26

$0.00

$23,021

10-Mar-27

$0.89

$2,514

15-Sep-26

$0.00

$40,000

15-Sep-26

$0.00

$33,334

Denali Venture Partners (Aust) - 
(Beneficiary -  
Richard Cawsey) (3)

18-Nov-16  248,360 

2/3rd options vest on grant date 
and 1/36th over the next 12 months 
in equal monthly amounts from 1 
December 2016 to 1 November 2017

18-Nov-26

$0.00

$119,337

Total

 776,298 

$435,593

(1) 

Value at grant date for options / performance rights has been determined by using the Black-Scholes method. 

(2)  

Rob Baumert ceased employment effective 30 June 2017. As a part of the termination agreement, vesting of 12,510 performance rights and 120,000 options was 
accelerated.

(3)  In October 2014, the Board approved a grant of 248,360, $Nil price options to Denali Venture Partners Pty Ltd, an associated entity of Richard Cawsey (representing an 
element of his remuneration as a Director), vesting over 3 years from 1 October 2014. However, the agreement was not executed at that time. The grant was approved 
by shareholders at the AGM on 26 October 2016.

40

41

ANNUAL REPORT 2017 
9.  

Loans, transactions and other balances with KMP and their related parties

9.1   Other transactions with KMP

Stephanie Tilenius, a member of the Board, sold 677,340 shares to the Employee Share Trust at $0.66. The price 

represented 5-day VWAP and the off-market transaction was funded by the Group.

Chris Nunn (CFO), is a director of Elite Executive Services Pty Ltd, which provided executive relocation services to the 

employees of Redbubble during the year for which the fees totaled $19,329 (2016: $12,710). The fees are based on the time 

and service provided and the rates are equivalent to other similarly sized entities. At the year end, the balance outstanding 

was $Nil (2016: $1,865).

Richard Cawsey, the Chair of the Board, is a partner of Denali Venture Partners. In the prior year, Denali Venture Partners 

provided various consulting services to the Group for which fees of $50,000 were paid. No such services were provided in 

the current year. The consulting fees were based on the time and service provided at rates equivalent to other providers of 

the same services. There were no outstanding balances as at 30 June 2016.

42

REDBUBBLEconsolidated 
financial 
statements

42

43

Consolidated statement of comprehensive income 
for the year ended 30 June 2017

Revenue from services

Operating expenses

Fulfiller expenses (1)

Employee and contractor costs

Marketing expenses

Notes

2017
$’000

2016
$’000

1

2

3

 140,961 

 114,578 

 (90,844)

 (75,575)

 (29,731)

 (24,696)

 (13,984)

 (9,786)

Operations and administration

4 & 5

 (13,940)

 (14,761)

Depreciation and amortisation

11 & 12

 (6,517)

 (4,009)

Finance costs

Total operating expenses

Other income (2)

Other expenses (3)

Loss before income tax

6

 - 

 (1,829)

 (155,016)

 (130,656)

 494 

 300 

 (669)

 (606)

 (14,230)

 (16,384)

Income tax benefit/(expense)

7 (a)

 6,673 

 (3,433)

Total loss for the year attributable to owners

 (7,557)

 (19,817)

Other comprehensive income

Items that will be reclassified subsequently to profit or loss 

Loss on foreign currency translation

Total other comprehensive loss attributable to owners

 (229)

 (229)

 (304)

 (304)

Total comprehensive loss for the year attributable to owners

 (7,786)

 (20,121)

Loss per share attributable to the ordinary equity holders of the company

Basic loss per share

Diluted loss per share

8

8

 (0.04)

 (0.04)

 (0.13)

 (0.13)

(1) Fulfiller expenses comprise product and printing, shipping and transaction costs and are equivalent to cost of goods sold.

(2) Other income includes finance income, government grants and lease income.

(3) Other expenses represent net foreign exchange loss.

The above consolidated statement of comprehensive income should be read in conjunction with accompanying notes.

44

REDBUBBLEConsolidated statement of financial position  
for the year ended 30 June 2017

Current assets

Cash and cash equivalents

Trade and other receivables

Inventories (1)

Other financial assets

Prepayments

Current tax assets

Total current assets

Non-current assets

Property, plant and equipment

Intangible assets

Other financial assets

Prepayments

Deferred tax assets

Total non-current assets

Total assets

Current liabilities

Trade and other payables

Unearned revenue

Employee benefit liabilities

Provisions

Tax liabilities

Other liabilities

Total current liabilities

Non-current liabilities

Employee benefit liabilities

Other liabilities

Total non-current liabilities

Total liabilities

Net assets

Equity

Contributed equity

Treasury reserve

Share based payment reserve

Foreign exchange translation reserve

Accumulated losses

Total equity

Notes

9

10 (b)

10 (b)

11

12

10 (b)

7 (c)

13

13

14 (a)

14 (b)

 2017 
 $’000 

 2016 
 $’000 

 27,809 

 41,977 

 720 

 283 

 130 

 1,349 

 212 

 30,503 

 2,145 

 8,853 

 1,158 

 88 

 8,707 

 20,951 

 51,454 

 12,868 

 2,527 

 1,511 

 303 

 45 

 13 

 490 

 181 

 40 

 861 

 637 

 44,186 

 1,245 

 7,416 

 1,088 

 58 

 1,649 

 11,456 

 55,642 

 12,962 

 2,443 

 1,070 

 - 

 - 

 4 

 17,267 

 16,479 

 84 

 454 

 538 

 17,805 

 33,649 

 72,594 

 (2,475)

 3,412 

 (1,135)

 (38,747)

 33,649 

 67 

 113 

 180 

 16,659 

 38,983 

 67,865 

 - 

 3,214 

 (906)

 (31,190)

 38,983 

44

45

(1) Inventories relate to packaging materials, measured at cost.

The above consolidated statement of financial position should be read in conjunction with accompanying notes.

ANNUAL REPORT 2017Consolidated statement of changes in equity 
for the year ended 30 June 2017

2016

Balance as at 1 July 2015

Loss for the year

Other comprehensive loss

Total comprehensive loss

Notes

Share capital
$’000

Treasury 
reserve
$’000

 9,532 

 - 

 - 

 - 

Issue of ordinary shares pursuant to the IPO

14 (b)

 30,000 

IPO costs, net of tax

5

 (1,433)

Conversion of cumulative redeemable preference 
shares

14 (b)

 16,273 

Conversion of pre-IPO convertible notes

Exercise of share options

14 (b)

14 (b)

Transfer to issued capital on issuance of shares for 
exercised options / settled performance rights

Share-based payments expense

 2 

Balance at 30 June 2016

 12,250 

 672 

 571 

 - 

 67,865 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

2017

Notes

Share capital
$’000

Treasury 
reserve (1)
$’000

Balance as at 1 July 2016

 67,865 

Loss for the year

Other comprehensive loss

Total comprehensive loss

 - 

 - 

 - 

Exercise of share options / warrants

14 (b)

 706 

Transfer to issued capital on issuance of shares for 
exercised options / settled performance rights

 2,354 

Share-based payments expense

 2 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

Shares issued to Employee Share Trust

14 (b)

 7,447 

 (7,447)

Purchase of shares to fund Employee Share Trust

 - 

 (447)

Shares issued / allocated to participants from the 
Employee Share Trust

14 (b)

 (5,419)

 5,419 

Payment of withholding taxes to US tax authorities 
on settlement of performance rights funded by 
shares withheld

14 (b)

 (359)

 - 

Share 
based 
payments 
reserve
$’000

Foreign 
exchange 
translation 
reserve
$’000

Accumulated 
losses
$’000

Total
$’000

 1,680 

 (602)

 (11,373)

 (763)

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 (571)

 2,105 

 - 

 (19,817)

 (19,817)

 (304)

 - 

 (304)

 (304)

 (19,817)

 (20,121)

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 30,000 

 (1,433)

 16,273 

 12,250 

 672 

 - 

 - 

 2,105 

 3,214 

 (906)

 (31,190)

 38,983 

Share 
based 
payments 
reserve
$’000

Foreign 
exchange 
translation 
reserve
$’000

Accumulated 
losses
$’000

Total
$’000

 3,214 

 (906)

 (31,190)

 38,983 

 - 

 - 

 - 

 - 

 (2,354)

 2,552 

 - 

 - 

 - 

 - 

 - 

 (7,557)

 (7,557)

 (229)

 (229)

 - 

 (229)

 (7,557)

 (7,786)

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 706 

 - 

 2,552 

 - 

 (447)

 - 

 - 

 (359)

Balance at 30 June 2017

 72,594 

 (2,475)

 3,412 

 (1,135)

 (38,747)

 33,649 

(1)  During the 2017 year, the Group established an Employee Share Trust (Trust) for the purpose of issuance of shares to participants on exercise of options / settlement of performance rights. The 

Group contributed to the Trust by issuing 7,876,342 shares and by purchasing 677,340 shares, of which 5,581,933 shares were issued / allocated to the participants from the Trust. The balance in 
Treasury Reserve as at 30 June 2017 represents book value of 2,971,749 shares held by the Trust for future issue to participants on exercise of options / settlement of performance rights.

The above consolidated statement of changes in equity should be read in conjunction with accompanying notes.

46

REDBUBBLEConsolidated statement of cash flows 
for the year ended 30 June 2017

Cash flows from operating activities

Receipts from customers

Payments to artists (1)

Payments to fulfillers

Payments to other suppliers and employees

Other income received

Income taxes received/(paid)

Notes

2017 
$’000

2016 
$’000

 180,490 

 145,442 

 (28,184)

 (89,478)

 (67,836)

 508 

 54 

 (20,364)

 (74,902)

 (54,886)

 310 

 (285)

Net cash used in operating activities

9 (a)

 (4,446)

 (4,685)

Cash flows from investing activities

Payment for property, plant and equipment

Payment for intangible assets

Payment for deposit on capital works

Repayment of related party loan and interest

Net cash used in investing activities

Cash flows from financing activities

Proceeds from exercise of share options / warrants

Purchase of shares to fund Employee Share Trust

Payment of withholding taxes to US tax authorities on settlement of 
performance rights funded by shares withheld

Proceeds from issue of share capital pursuant to the IPO

IPO costs

Proceeds from issue of pre-IPO convertible notes

Transaction costs for issue of pre-IPO convertible notes

Net cash (used in)/provided by financing activities

Net (decrease)/increase in cash and cash equivalents held

Cash and cash equivalents at beginning of year

11

12

14 (b)

14 (b)

14 (b)

5

14 (b)

6

Effect of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at the end of the financial year

9

 (1,736)

 (7,159)

 - 

 - 

 (812)

 (6,121)

 (331)

 333 

 (8,895)

 (6,931)

 706 

 (447)

 (359)

 - 

 - 

 - 

 - 

 (100)

 (13,441)

 41,977 

 (727)

 27,809 

 672 

 - 

 - 

 30,000 

 (1,902)

 12,250 

 (608)

 40,412 

 28,796 

 13,974 

 (793)

 41,977 

(1)  During the year, the Group changed its payment terms for artists. Payments are now being made mid-monthly and the Group no longer applies a minimum 

accumulated earnings threshold before payment. Consequently, the payments to artists as a percentage of receipts from customers is higher in the current year 
as compared to the prior year.

The above consolidated statement of cash flows should be read in conjunction with accompanying notes.

46

47

ANNUAL REPORT 2017Contents - Notes to the consolidated financial statements 
for the year ended 30 June 2017

Note number

Section / Note

Page number

Performance

Revenue from services

Employee and contractor costs

Marketing expenses

Operations and administration

Initial Public Offering (IPO) costs

Finance costs

Income tax

Loss per share

Cash

Cash and cash equivalents

Financial risk management

Assets

Property, plant and equipment

Intangible assets

Liabilities

Employee benefit liabilities

Equity

Contributed equity and reserves

Group structure

Interests in subsidiaries

Parent entity financial information

Unrecognised items

Commitments and contingencies

Others

Share-based payments

Related party transactions

Remuneration of auditors

Segment information

Events occurring after the balance sheet date

Other significant accounting policies

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

48

50

50

51

51

51

52

52

55

56

57

60

62

63

64

65

66

67

68

71

71

72

72

72

REDBUBBLEAbout this financial report

In accordance with the amendments made to AASB 101 Presentation of Financial Statements, the content and structure of 

the financial report has been reviewed and modified in the current year, with the aim of making it less complex and more 

useful to stakeholders. This review has resulted in a number of changes to the report including:

• 

• 

Removal of immaterial disclosures;

Replacing some notes with footnotes below the financial statements;

•  Grouping of certain disclosures; and

• 

Inclusion of accounting policies and critical accounting estimates and judgements within the relevant note disclosures.

Basis of preparation 

The consolidated financial statements of Redbubble Limited for the year ended 30 June 2017 were authorised for issue 

by a resolution of the Directors on 24 August 2017. Redbubble Limited (the Company), a global online marketplace for 

independent artists, is a for-profit company limited by shares, incorporated and domiciled in Australia, whose shares are 

publicly traded on the Australian Stock Exchange.

These financial statements:

• 

• 

are general purpose financial statements;

cover Redbubble Limited and its controlled entities as the consolidated group (the Group). Redbubble Limited is the 

ultimate parent entity of the Group;

• 

have been prepared in accordance with Australian Accounting Standards (AASBs) and interpretations issued by the 

Australian Accounting Standards Board and the Corporations Act 2001;

• 

comply with International Financial Reporting Standards (IFRS) as issued by the International Accounting Standards 

Board (IASB);

• 

• 

have been prepared on a going concern basis under the historical cost convention;

are presented in Australian dollars with all values rounded off in accordance with the Australian Securities and 

Investments Commission 2016/191 Legislative Instrument, to the nearest thousand dollars or in certain other cases, 

nearest dollar, unless otherwise stated; and

• 

apply significant accounting policies consistently to all the years presented, unless otherwise stated. Comparatives are 

also consistent with prior years, unless otherwise stated. 

The preparation of financial statements requires the use of certain critical accounting estimates and exercise of significant 

judgement in the process of applying the Group’s accounting policies. The areas involving a higher degree of judgement 

and use of estimates are disclosed in the relevant notes. Estimates and judgements are continually evaluated and are 

based on historical experience and other factors, including expectations of future events that may have a financial impact 

on the entity and that are believed to be reasonable under circumstances. The Group makes estimates and assumptions 

concerning the future which may not equal the actual results. 

48

49

ANNUAL REPORT 20171.  

Revenue from services

The Group provides an internet based marketplace platform and associated logistics services to facilitate the sale of goods 

from artists to those who want to purchase goods bearing the artists’ designs. Artists display and sell art via the Group’s 

website. The Group aggregates demand from the buyers to support preferential relationships between third party suppliers, 

fulfillers and drop shippers and the artists, using the Group’s platform.

Revenue from services provided in connection with facilitating the sale of goods is recognised when the goods are shipped 

and the amount can be measured reliably at the value of the consideration received or receivable. The Group is acting as 

the artists’ agent in arranging for the selling of the artists’ goods to customers. The amounts collected on behalf of artists 

are not recognised in the income statement. The revenue recognised by the Group is effectively the cost of fulfilment and 

shipment plus the Group’s margin. 

Amounts disclosed as revenue are net of trade discounts, returns, rebates, taxes and transaction fraud. 

Critical accounting estimates and judgements - The Group is required to exercise critical judgement when determining 

whether it recognises revenue as either a principal or an agent. The Group has determined, for accounting purposes only,  

it is acting as the artists’ agent in arranging for the selling of the artist’s goods to customers. 

Given the nature of the relationship between the Group and product fulfillers and the associated risks and rewards, the 

Group has determined, for accounting purposes only, it is acting as a principal with respect to fulfillers as opposed to 

as an agent.

2.  

Employee and contractor costs

Salary costs

Contractor costs

Share-based payments expense

Superannuation costs and other pension related costs (1)

Total employee and contractor costs

(1) Includes contribution to 401K funds, which is the superannuation equivalent for the US subsidiary.

2017
$’000

 20,765 

 4,771 

 2,552 

 1,643 

 29,731 

2016
$’000

 16,819 

 4,575 

 2,105 

 1,197 

 24,696 

50

REDBUBBLE3.   Marketing expenses

Paid marketing (1)

Other marketing expenses

Total marketing expenses

2017
$’000

 12,249 

 1,735 

 13,984 

2016
$’000

 7,661 

 2,125 

 9,786 

(1) Paid marketing represents marketing costs paid per click basis on search engines like Google, and advertising on social media platforms such as Facebook.

4.   Operations and administration

Technology infrastructure and software costs

Travel expenses

Rental expense on operating leases

Recruiting expenses

IPO costs

Other operations and administration expenses

Total operations and administration

5.  

Initial Public Offering (IPO) costs

IPO costs expensed

IPO costs, net of tax, charged to equity

Total IPO costs (1)

2017
$’000

 4,580 

 1,272 

 1,630 

 699 

 - 

 5,759 

 13,940 

2017 
$’000

 - 

 - 

 - 

2016
$’000

 4,352 

 1,480 

 1,208 

 1,009 

 2,011 

 4,701 

 14,761 

2016 
$’000

 2,011 

 1,433 

 3,444 

(1)  In May 2016, the Company completed an IPO totalling $39.8 million. The IPO comprised a primary issue of 22,556,391 ordinary shares ($30.0 million) and a 

secondary sale 7,393,401 shares ($9.8 million). Total costs of $3.4 million were incurred as a result of the offer. $1.4 million ($1.9 million before tax) was charged to 
equity in accordance with AASB132 (note 14).

50

51

ANNUAL REPORT 2017 
 
 
6.  

Finance costs

Interest and amortised transaction costs on cumulative redeemable  
preference shares (CRPS) (1)

Transaction costs on pre-IPO convertible notes (Convertible Notes) (2)

Transaction costs on loan facility with the Commonwealth Bank of  
Australia (CBA)

Total finance costs

2017
$’000

 - 

 - 

 - 

 - 

2016
$’000

 1,108 

 608 

 113 

 1,829 

(1)  The CRPS were issued on 21 May 2015 and converted into ordinary shares upon the IPO. The interest for the 2016 year up to the date of IPO of $0.7 million 
is included above. The transaction costs incurred in relation thereto were being amortised over a period of 3 years. On conversion, however, the remaining 
unamortised transaction costs of $0.4 million were amortised.

(2)  On 21 March 2016, the Company raised $12.3 million (face value) by issuing Convertible Notes which converted into ordinary shares upon the IPO. The transaction 

costs of $0.6 million incurred in relation thereto were expensed during the year.

7.  

Income tax

Recognition of tax expense / (benefit)

The tax expense recognised in the statement of comprehensive income relates to current income tax expense plus deferred 

tax expense (being the movement in deferred tax assets and liabilities and unused tax losses during the year).

Current and deferred tax is recognised as income or an expense and included in the income statement for the period 

except where the tax arises from a transaction which is recognised in other comprehensive income or equity, in which case 

the tax is recognised in other comprehensive income or equity respectively.

Current tax

Current tax is the amount of income taxes payable/(recoverable) in respect of the taxable profit/(taxable loss) for the year 

and is measured at the amount expected to be paid to/(recovered from) the taxation authorities, using the tax rates (and tax 

laws) that have been enacted by the end of the reporting period. 

Current tax assets and liabilities are offset where there is a legally enforceable right to set off the recognised amounts and 

there is an intention either to settle on a net basis or to realise the asset and settle the liability simultaneously.  

52

REDBUBBLE 
7.  

Income tax (continued)

Deferred tax

Deferred tax is provided on temporary differences which are determined by comparing the carrying amounts of tax bases of 

assets and liabilities to the carrying amounts in the consolidated financial statements. 

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply to the period when the asset is 

realised or the liability is settled, based on tax rates (and tax laws) that have been enacted or substantively enacted by the 

end of the reporting period. 

Deferred tax assets are recognised for all deductible temporary differences and unused tax losses to the extent:

• 

it is probable that future taxable profits will be available against which the deductible temporary differences and losses 

can be utilised;

• 

the likelihood of achieving appropriate continuity of ownership levels and continuing to meet the relevant definitions of 

“same business” are met; and

• 

there are no changes in tax legislation that adversely affect the ability to realise the deferred tax asset benefits.

Deferred tax assets and liabilities are offset where they relate to income taxes levied by the same taxation authority and the 

intention is to realise the assets and settle the liabilities simultaneously in each future period in which significant amounts of 
deferred tax liabilities or assets are expected to be settled or recovered.

Critical accounting estimates and judgements - Deferred income taxes arise from temporary differences between the 

tax and financial statement recognition of revenue and expense, the incurrence of tax losses and entitlement to non-

refundable tax offsets. In evaluating the Group’s ability to recover deferred tax assets within the jurisdiction from which 

they arise, the Group considers all available positive and negative evidence, including probability of achieving appropriate 

continuity of ownership levels, likelihood of meeting relevant definitions of “same business”, scheduled reversals of 

deferred tax liabilities, projected future taxable income and results of recent operations. This evaluation requires significant 

management judgment. 

(a) Income tax (benefit) / expense

Current tax

Current tax expense / (benefit)

Over provision in prior years

Deferred tax

Deferred tax (benefit) / expense

Under provision in prior years

Total income tax (benefit) / expense

2017 
$’000

 443 

 (30)

 (6,956)

 (130)

 (6,673)

2016 
$’000

(424)

(6)

3,863

 - 

3,433

52

53

ANNUAL REPORT 20177.  

Income tax (continued)

(b) Numerical reconciliation of income tax (benefit) / expense to prima facie tax payable

Loss from ordinary activities before income tax (benefit) / expense

Income tax calculated @ 30%

Tax effect of amounts that are not deductible/(taxable) in calculating income tax:

Tax effect of foreign jurisdictions’ different tax rates

US income tax benefit due to exercise/disposition of employee stock options

Research and development

Share-based payments

Other non-deductible/non-assessable items

Effect of movements in foreign exchange

Over provision in prior year

Australian income tax benefit arising from deductibility of the issue of shares to 
Employee Share Trust

Unrecognised tax losses and research and development tax offsets

Recognition of previously unrecognised deferred tax assets in the US subsidiary

2017 
$’000

 (14,230)

(4,269)

74

(444)

(508)

769

281

(48)

(160)

(2,368)

 - 

 - 

Income tax (benefit) / expense attributable to loss from ordinary activities

 (6,673)

(c) Deferred tax assets

The balance comprises temporary differences attributable to:

Amounts recognised in profit or loss:

Employee benefits

Carry forward state tax credits

Deferred expenditure - other

Legal and acquisition costs

Carried forward tax losses

Property, plant, equipment and intangible assets

IPO costs 

Other items

Net deferred tax assets

Movements:

Opening balance at 1 July

Credited to the consolidated balance sheet

Credited / (Debited) to the consolidated statement of comprehensive income

Exchange differences

Closing balance at 30 June

54

2017 
$’000

 630 

 191 

 189 

 - 

 7,803 

 (1,188)

 822 

 260 

 8,707 

 1,649 

 - 

 7,086 

 (28)

 8,707 

2016 
$’000

 (16,384)

(4,915)

 14 

 (401)

 923 

 475 

 268 

(214)

(6)

 - 

 7,764 

 (475)

3,433

2016 
$’000

536

133

361

127

385

(973)

939

141

 1,649 

5,043

469

(3,863)

 - 

 1,649 

REDBUBBLE7. 

 Income tax (continued)

(d) Group’s position on deferred tax assets

During the prior year, the Group de-recognised deferred tax assets (DTA) of $7.8 million attributable to Australian carried 

forward tax losses and non-refundable research and development offsets, reflecting a conservative approach to the 

treatment of tax losses up to the date of IPO when there was a significant change in share ownership. The Group has 

recognised DTA on tax losses and non-refundable research and development offsets incurred post IPO.

The Group has in aggregate $52.5 million of recognised and unrecognised losses and R&D tax offsets of which $25.5 

million have been recognised in the deferred tax asset balance of $8.7 million. The Group has forecast that it is probable 

that the taxable position in relevant jurisdiction will allow for the use of losses and R&D tax offsets in the next 3-5 years.

(e) Unrecognised deferred tax assets

Unrecognised DTA of $8.1 million exist as at 30 June 2017 (2016: $7.8 million), in relation to carried forward tax losses and 

non-refundable research and development tax offsets. The addition to unrecognised DTA during the 2017 year is resulting 

from finalisation of income tax returns.

8.  

Loss per share

Basic earnings per share (EPS)

Basic EPS is calculated by dividing the profit attributable to ordinary equity holders of the Company by the weighted 

average number of ordinary shares outstanding during the financial year.

Diluted EPS

Diluted EPS is calculated by dividing the profit attributable to ordinary equity holders of the Company (after adjusting for 

the after income tax effect of interest and other financing costs associated with the dilutive potential ordinary shares) by 

the weighted average number of ordinary shares outstanding during the financial year plus the weighted average number of 

ordinary shares that would be issued on conversion of all the dilutive potential ordinary shares into ordinary shares.

Potential ordinary shares

None of the options over ordinary shares, performance rights, warrants over ordinary shares and former preference shares 

that could be considered as potential ordinary shares have been included in determination of diluted EPS, since they are 

anti-dilutive. Due to losses incurred during the current as well as the prior year, inclusion of potential ordinary shares in 

weighted average number of shares would increase the denominator used in calculating diluted EPS and thereby reduce 

the loss per share.

54

55

ANNUAL REPORT 20178. 

 Loss per share (continued)

Basic and diluted loss per share

Basic and diluted loss per share attributable to the ordinary equity holders of the company is $0.04 (2016: loss per share of 

$0.13). The calculation for basic and diluted loss per share is detailed below.

Reconciliation of loss used in calculating loss per share

2017 
$’000

2016 
$’000

Loss attributable to the ordinary equity holders of the company used in 
calculating basic and diluted loss per share

(7,557)

(19,817)

Weighted average number of shares used as the denominator

2017 
number

2016 
number

Weighted average number of shares used as denominator in calculating 
basic and diluted loss per share 

 203,712,572 

 150,413,364 

There have been no other transactions involving ordinary shares or potential ordinary shares between the reporting date 

and the date of authorisation of these financial statements that would impact the above calculations.

9.  

Cash and cash equivalents

Cash and cash equivalents comprise of cash on hand and short term deposits which are readily convertible to known 

amounts of cash and which are subject to an insignificant risk of change in value. 

Cash at bank and on hand

Fixed term bank deposits (1)

Total cash and cash equivalents

 2017 
$’000 

 9,809 

 18,000 

 27,809 

 2016 
$’000 

 20,977 

 21,000 

 41,977 

(1) Fixed term bank deposits attract interest at normal term deposit rates. They are placed for various periods of up to 12 months. All are capable of being called at 31 days’ notice with minimal financial effect.

56

REDBUBBLE9.  

Cash and cash equivalents (continued)

(a) Reconciliation of loss for the year to net cash outflow from operating activities

Loss for the year

Non-cash items

Note

2017 
$’000

2016 
$’000

 (7,557)

 (19,817)

(Recognition) / De-recognition of net deferred tax asset (1)

7(c)

 (7,086)

 3,863 

Depreciation and amortisation

Amortisation of share-based payments

Unrealised foreign exchange losses

Net loss on the disposal/write off of property, plant and equipment  
and intangible assets

Finance costs on CRPS and loan facility with CBA

Classified as investing/financing activities

Interest on related party loan

Transaction costs on Convertible Notes

Change in operating assets and liabilities

Net increase in trade and other receivables, prepayments, inventories  
and other financial assets

Net decrease/(increase) In current tax assets / liabilities

Net increase in trade and other payables, employee benefit and other  
liabilties and provisions

Increase in unearned revenue

Exchange loss on translation of foreign operations

 6,517 

 4,009 

 2,552 

 2,105 

 770 

 7 

 - 

 - 

 - 

 (984)

 470 

 955 

 77 

 (167)

 868 

 82 

 1,221 

 (2)

 608 

 (482)

 (720)

 3,054 

 867 

 (341)

Net cash outflow from operating activities

 (4,446)

 (4,685)

(1) Refer to note 7(d) on Group’s position on deferred tax assets.

10. 

 Financial risk management

This note explains the Group’s financial risk management and how the exposure to these risks affects the Group’s future 

financial performance. 

The Group’s risk management is carried out by the senior management through delegation from the Board of Directors. The 

Board oversees and monitors senior management’s implementation of the Group’s risk management framework. This is based 

on recommendations from the Audit & Risk Committee, where appropriate. The risk management framework includes policies 

and procedures approved by the Board and managed by internal legal counsel and the finance function.

56

57

ANNUAL REPORT 2017 
10.  

Financial risk management (continued)

The Group holds the following financial instruments: 

Financial assets

Cash and cash equivalents

Trade and other receivables 

Other financial assets

Financial liabilities

Trade and other payables

Notes

9

10 (b)

10 (b)

 2017 
$’000 

 27,809 

 720 

 1,288 

2016 
$’000

 41,977 

 490 

 1,128 

 12,868 

 12,962 

The carrying value of the assets and liabilities disclosed in the table equals or closely approximates their fair value.

(a) Market risk

Foreign exchange risk

The Group collects funds from customers in five currencies (USD, AUD, EUR, CAD and GBP) and maintains bank accounts 

in these currencies. The Group has liabilities to fulfillers, artists and other suppliers in these currencies. The Group settles 

its liabilities in the native currency hence creating a natural hedge. Any surplus funds are converted in to the required 

currencies’ operating accounts when management feels it is prudent to do so. The Group is progressively localising 

fulfilment which will further aid the natural hedge.

The foreign currency assets and liabilities (expressed in AUD) held by the Group, which are largely held by the US subsidiary 

whose functional currency is USD, are as below

At 30 June 2017

GBP 
$’000

USD 
$’000

EUR 
$’000

Cash and cash equivalents

 1,992 

 271 

 1,654 

CAD 
$’000

 640 

 21 

Total 
$’000

 4,557 

 135 

Trade receivables

Trade and other payables

Net exposure

 66 

(575)

 1,483 

 - 

 48 

(422)

(151)

(2,107)

(359)

(3,463)

(405)

 302 

 1,229 

At 30 June 2016

GBP 
$’000

USD 
$’000

EUR 
$’000

CAD 
$’000

Cash and cash equivalents

 1,677 

 105 

 1,389 

Trade receivables

 76 

 - 

 36 

Trade and other payables

Net exposure

(1,275)

 478 

(272)

(167)

(1,043)

 382 

 450 

 26 

(118)

 358 

Total 
$’000

 3,621 

 138 

(2,708)

 1,051 

Since the foreign currency exposure at year end is minimal, the impact of movement in foreign exchange rates on the 
Group’s net profit and equity would be immaterial.

58

REDBUBBLE10.  

Financial risk management (continued)

(b) Credit risk

Credit risk is a risk that counterparty will default on its contractual obligations resulting in a financial loss to the Group.

The Group faces primary credit risk from potential default on receivables by payment service providers. The Group receives 

payments of the balance due from two of the service providers, every day, two to three days in arrears. The credit risk of 

balances held with another service provider is managed by regularly sweeping funds out of the provider accounts into a 

portfolio of managed banking facilities held with highly rated and regulated financial institutions.

Cash and bank balances/other financial assets

As at 30 June 2017, the Group holds $18.0 million (2016: $21.0 million) in bank deposits, classified as cash and cash 

equivalents, that attract interest at normal term deposit rates. All the term deposits are placed with one bank.

The Group’s bank accounts are predominantly non-interest bearing accounts. In Australia, funds in excess of the short-term 

liquidity requirements are moved to interest-bearing term deposit accounts. These bank accounts are not concentrated 

with any one bank.

The other financial assets include certain other operational deposits over and above the deposits placed with banks as security.

Security held with banks (1)

Deposits/advances (2)

Total other financial assets

 Current 

 Non-current 

 2017 
$’000 

 - 

 130 

 130 

 2016 
$’000 

 36 

 4 

 40 

 2017 
$’000 

 1,034 

 124 

 1,158 

 2016 
$’000 

 409 

 679 

 1,088 

(1)  Relates largely to term deposits held as security against lease obligations of which $0.5 million (2016: $0.4 million) domiciled in Australia attract interest at normal 

term deposit rates.

(2) The non-current balance for prior year includes capital advances of $0.3 million.

The banks with which securities are held are reputable financial institutions and hence, the credit risk is considered low.

Trade and other receivables

The Group is not exposed to any significant credit risk on account of trade receivables. The Group accepts payments either 

via credit card, Paypal or Amazon Pay. In any case, the Group ensures that cash is received upfront prior to the product 

being manufactured. The trade receivables balance as at 30 June 2017 represents amounts receivable from two of these 

payment service providers. It is believed that the credit risk from collections from payment service providers is low.

Trade receivables (1)

Other receivables

Total trade and other receivables (2)

(1) The trade receivables have an aging of less than 30 days from due date.

2017 
$’000

 471 

 249 

 720 

2016 
$’000

 441 

 49 

 490 

(2) None of the trade and other receivables balances are impaired or past due date. The Group does not hold any collateral in relation to these receivables.

The Group does encounter credit card fraud typical for the industry in which it operates, representing less than 0.5% of Revenue. 

58

59

ANNUAL REPORT 201710. 

 Financial risk management (continued) 

(c) Liquidity risk

Prudent liquidity risk management implies maintaining sufficient cash and ensuring that all term deposits can be converted 

to funds in accordance with forecast cash usage. Due to the dynamic nature of the underlying business, flexibility in funding 

is maintained by ensuring ready access to the cash reserves of the business.

Term deposits classified as cash and cash equivalents are placed for various periods up to 12 months. These can, however, 

be called at 31 days’ notice, with minimal financial impact.

All financial liabilities are current and anticipated to be repaid over the normal payment terms, usually 30 days.

Financial arrangements

The Group had no borrowing facilities at the end of reporting period nor at the end of the prior reporting period.

Maturities of financial liabilities

Trade and other payables of $12.9 million were the only financial liabilities owed by the Group at 30 June 2017 (2016: $13.0 

million) and based on contractual undiscounted payments, have a contractual maturity ranging between one to three 

months in both the current and the prior year.

(d) Capital management

The Group’s policy is to maintain a capital structure for the business which ensures sufficient liquidity, provides support for 

business operations, maintains shareholder confidence and positions the business for future growth. The Group manages 

its capital structure and makes adjustments in light of changes in economic conditions.

The ongoing maintenance of the Group’s policy is characterised by ongoing cash flow forecast analysis and detailed 

budgeting which is directed at providing a sound financial positioning for the Group’s operations and financial 

management activities.

The Group is not subject to externally imposed capital requirements. 

11.   Property, plant and equipment

Plant and equipment is measured on a cost basis and carried at cost less accumulated depreciation and any accumulated 

impairment losses. 

Depreciation

The depreciable amount of all fixed assets is depreciated on a straight-line basis over the asset’s useful life to the Group 

commencing from the time the asset is held ready for use. Leasehold improvements are depreciated over the shorter of 

either the unexpired period of the lease or the estimated useful lives of the improvements. The depreciation rates used for 

each class of depreciable asset are shown below:

Class of Fixed Assets 

Leasehold improvements 

Computer equipment 

Furniture and equipment 

Useful life

Life of the lease ranging between 2-7 years

3 years

2-5 years

At the end of each annual reporting period, the depreciation method, useful life and residual value of each asset is 

reviewed. Any revisions are accounted for prospectively as a change in estimate.

60

REDBUBBLE 
 
 
 
 
 
 
 
11.   Property, plant and equipment (continued)

Leasehold  
improvements
$’000

Furniture and 
equipment
$’000

Computer 
equipment
$’000

Work in 
progress
$’000

 434 

 1,271 

Cost

Balance at 1 July 2016

Additions

Disposals

Exchange differences

Balance at 30 June 2017

Balance at 1 July 2015

Additions

Disposals

Exchange differences

Balance at 30 June 2016

Accumulated depreciation

Balance at 1 July 2016

Charge for the year

Disposals

Exchange differences

Balance at 30 June 2017

Balance at 1 July 2015

Charge for the year

Disposals

Exchange differences

 1,822 

 82 

 4,282 

 434 

 1,271 

 888 

 1,033 

 - 

(13)

 1,908 

 754 

 124 

 - 

 10 

 888 

 (533)

(330)

 - 

 6 

(857)

(136)

(396)

 - 

(1)

 43 

 - 

(7)

 470 

 344 

 84 

 - 

 6 

 (181)

(86)

 - 

 3 

(264)

(94)

(86)

 - 

(1)

 578 

 (11)

 (16)

 691 

 604 

 (30)

 6 

 (634)

(402)

 9 

 11 

(1,016)

(368)

(270)

 18 

(14)

(634)

 806 

 637 

Total
$’000

 2,593 

 1,736 

 (11)

 (36)

 - 

 82 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 1,789 

 812 

 (30)

 22 

 2,593 

 (1,348)

 (818)

 9 

 20 

(2,137)

 (598)

 (752)

 18 

 (16)

(1,348)

 82 

 - 

 2,145 

 1,245 

Balance at 30 June 2016

(533)

(181)

Net book value

As at 30 June 2017

As at 30 June 2016

 1,051 

 355 

 206 

 253 

The property, plant and equipment shown above relates to Redbubble offices in Melbourne, San Francisco and Berlin.

Impairment

At the end of each reporting period, the Group assesses whether there is any indication that any property, plant & 

equipment asset may be impaired. If such an indication exists, an impairment test is carried out on the asset by comparing 

the recoverable amount of the asset, being the higher of the asset’s fair value less costs to dispose, and value in use, to the 

asset's carrying amount. 

Any excess of the asset’s carrying amount over its recoverable amount is recognised immediately as a loss. Where it is not 

possible to estimate the recoverable amount of an individual asset, the Group estimates the recoverable amount of the 

cash-generating unit to which the asset belongs. This policy is applied to both tangible and intangible assets.

No items of property, plant and equipment have been impaired in the financial year ending 30 June 2017.

60

61

ANNUAL REPORT 201712.  

Intangible Assets

Capitalised development costs

Expenditure during the research phase of a project is recognised as an expense when incurred. Development costs are 

capitalised only when technical feasibility studies identify that the project is expected to deliver future economic benefits 

and these benefits can be measured reliably.

Capitalised development costs have a finite useful life and are amortised on a systematic basis based on the future 

economic benefits over the useful life of the project, typically between 2 to 3 years.

Critical accounting estimates and judgements - Determining the feasibility of a project and the likelihood of a  

project delivering future economic benefits, which can be measured reliably, involves significant management estimate  

and judgement.

Cost

Balance at 1 July 2016

Additions

Disposals

Exchange differences

Balance at 30 June 2017

Balance at 1 July 2015

Additions

Disposals

Exchange differences

Balance at 30 June 2016

Accumulated amortisation

Balance at 1 July 2016

Charge for the year

Disposals

Exchange differences

Balance at 30 June 2017

Balance at 1 July 2015

Charge for the year

Disposals

Exchange differences

Balance at 30 June 2016

Net book value

As at 30 June 2017

As at 30 June 2016

Capitalised development costs
$’000

 13,513 

 7,159 

 (7)

 (53)

 20,612 

 7,434 

 6,121 

 (72)

 30 

 13,513 

(6,097)

(5,699)

 - 

 37 

(11,759)

(2,843)

(3,257)

 2 

 1 

(6,097)

 8,853 

 7,416 

Refer to the bottom of note 11 above for details on the Group’s accounting policy in relation to impairment of Intangible Assets.

No intangible assets have been impaired in the financial year ending 30 June 2017.

62

REDBUBBLE13.   Employee benefit liabilities

Wages, salaries, annual and long service leave

A provision is made for the Group's liability for employee benefits arising from services rendered by employees to the end 

of the reporting period.

Employee benefits that are expected to be settled within one year have been measured at the amounts expected to be paid 

when the liability is settled. Employee benefits expected to be settled more than 12 months after the end of the reporting 

period have been measured at the present value of the estimated future cash outflows to be made for those benefits. In 

determining the liability, consideration is given to employee wage increases and the probability that the employee may 

satisfy vesting requirements. Cash flows are discounted using market yields on government bonds with terms to maturity 

that match the expected timing of cash flows. 

Employee benefits are presented as current liabilities in the balance sheet if the Group does not have an unconditional 

right to defer settlement of the liability for at least 12 months after the reporting date regardless of the classification of the 

liability for measurement purposes under AASB 119.

Changes in the measurement of the liability are recognised in the income statement. 

Defined contribution schemes

Obligations for contributions to defined contribution superannuation plans are recognised as an employee benefit expense 

in the income statement in the periods in which services are provided by employees.

Termination benefits

Termination benefits are those benefits paid to an employee as a result of either the Group’s decision to terminate an 

employee’s employment before the normal retirement date or an employee’s decision to accept an offer of benefits in 

exchange for the termination of employment.

Termination benefits are recorded as a provision when the Group can no longer withdraw the offer of those benefits.

Annual leave

Long service leave

Termination benefits

Total employee benefit liabilities

 Current 

 Non-current 

 2017 
$’000 

 1,256 

 146 

 109 

 1,511 

 2016 
$’000 

 976 

 94 

 - 

 1,070 

 2017 
$’000 

 - 

 84 

 - 

 84 

 2016 
$’000 

 - 

 67 

 - 

 67 

62

63

ANNUAL REPORT 201714.   Contributed equity and reserves

(a) Share capital

Ordinary shares (1)

Issued and fully paid

Consolidated and parent entity

2017
Shares

2016
Shares

2017
$’000

2016
$’000

 208,440,096 

 198,352,517 

 69,481 

 67,106 

Transfer from share based payments reserve for 
exercised options/settled performance rights (2)

 - 

 - 

 3,113 

 759 

Total share capital

 208,440,096 

 198,352,517 

 72,594 

 67,865 

(1)  The holders of ordinary shares are entitled to participate in dividends and the proceeds on winding up of the Company. On a show of hands at meetings of the 
Company, each holder of ordinary shares has one vote in person or by proxy, and upon a poll each share is entitled to one vote. The Company does not have 
authorised capital or par value in respect of its shares.

(2)  During the year, an amount of $2.4 million (2016: $0.6 million) was transferred out of the share based payment reserve to share capital representing aggregated 
fair value of options exercised / performance rights settled during the year. This includes $1.5 million in relation to performance rights issued from March 2013 
onwards which were settled in November 2016 (six months from the IPO in May 2016) on account of satisfaction of liquidity event condition. 

(b) Movements in ordinary share capital

Balance at 1 July 2016

Exercise of options

Settlement of vested performance rights

Shares issued pursuant to the IPO (3)

IPO costs, net of tax (3)

Number of shares 

 141,263,640 

 3,710,273 

 565,740 

$’000

 9,344 

 672 

 - 

 22,556,391 

 30,000 

 - 

 10,233,919 

 198,352,517 

 3,578,665 

 4,618,783 

 7,876,342 

 (5,581,933)

 (1,433)

 16,273 

 12,250 

 67,106 

 706 

 - 

 7,447 

 (5,419)

 (404,278)

 (359)

 208,440,096 

 69,481 

 (2,971,749)

 (2,475)

 205,468,347 

 67,006 

Shares issued on conversion of Cumulative Redeemable Preference Shares (CRPS) (4)

 20,022,554 

Share issued on conversion of pre-IPO convertible notes (Convertible Notes) (5)

Balance at 30 June 2016

Exercise of options / warrants

Settlement of vested performance rights

Shares issued to Employee Share Trust (6)

Shares issued / allocated to Participants from the Employee Share Trust (6)

Payment of withholding taxes to US tax authorities on settlement of performance 
rights funded by shares withheld (7)

Balance at 30 June 2017 (including treasury shares)

Treasury shares - unallocated (8)

Balance at 30 June 2017 (excluding treasury shares)

(3) Refer to note 5 for details of the IPO.

(4)  During the prior year, CRPS were converted into ordinary shares on occurrence of the IPO. In order to calculate the number of ordinary shares issued on 

conversion, both the face value and the accumulated unpaid dividends up to the date of IPO were aggregated. The CRPS were converted at a value of $0.81 and 
20,022,554 ordinary shares were issued for $16.3 million.

(5)  On 21 March 2016, the Group raised $12.3 million (face value) by issue of Convertible Notes. These were converted into ordinary shares upon the IPO at a price of 

$1.197 and 10,233,919 ordinary shares were issued.

(6)  During the year, the Group established an Employee Share Trust (Trust) for the purpose of issuance of shares to participants on exercise of options / settlement 

of performance rights. The Group contributed to the Trust by issuing 7,876,342 shares and by purchasing 677,340 shares, of which 5,581,933 shares were issued / 
allocated to the participants from the Trust.

(7)  Represents payment of withholding taxes accounted for as a deduction from equity in accordance with AASB 2016-5 Amendments to Australian Accounting 

Standards - Classification and Measurement of Share-based Payment Transactions.

(8)  The balance as at 30 June 2017 represents book value of shares held by the Trust for future issue to participants on exercise of options / settlement of 

performance rights.

64

REDBUBBLE14.   Contributed equity and reserves (continued)

(c) Dividends

No Dividends were declared or paid during the year (2016: $Nil). 

(d) Nature and purpose of reserves

Share based payment reserve

The share based payments reserve arises on issue of share options / performance rights as payment for services to board 
members, employees (including senior executives) and contractors.

Foreign currency translation reserve

Exchange differences arising on translation of the foreign controlled entities are recognised in other comprehensive 
income - foreign currency translation reserve. The cumulative amount is reclassified to the income statement when the 
net investment to which it relates is disposed of.

Treasury reserve

The treasury reserve is used to hold the book value of shares held by the Employee Share Trust for future issue to 
participants on exercise of options / settlement of performance rights.

15.  

Interests in subsidiaries

Information about principal subsidiaries

The subsidiaries listed below have share capital consisting solely of ordinary shares held directly by the parent entity, 
Redbubble Limited. The proportion of ownership interests held equals the voting rights held by the parent entity. Each 
subsidiary’s principal place of business is also its country of incorporation or registration.

Name of Entity

Country of 
incorporation

Principal activities

Redbubble Incorporated 

USA 

Limited risk distributor engaged in world wide 
marketing and logistics operations for the parent 
entity

Redbubble Europe Limited UK

Marketing and logistics operations in Europe

Redbubble Europe GmbH Germany

Marketing and logistics operations in Europe

Equity 
holding 
2017 
%

Equity 
holding 
2016 
%

100 

100 

100

100

100

 - 

Subsidiary financial statements used in the preparation of these consolidated financial statements have been prepared as 
at the same reporting date as the Group’s financial statements.

64

65

ANNUAL REPORT 201716. 

Parent entity financial information

The financial information for the parent entity, Redbubble Limited, has been prepared on the same basis as the consolidated 

financial statements except investments in subsidiaries. They are accounted for at cost in the financial statements of the 

parent entity. 

(a) Summary financial information

Statement of financial position

Assets

Current assets

Non-current assets

Total assets

Liabilities

Current liabilities

Non-current liabilities

Total liabilities

Equity

Issued capital

Share based payment reserve

Treasury reserve

Accumulated losses

Total equity

Loss and other comprehensive income

Loss for the year

Total comprehensive loss

2017 
$’000

2016 
$’000

 120,177 

 18,273 

 138,450 

 106,609 

 426 

 107,035 

 72,594 

 3,412 

 (2,475)

 (42,116)

 31,415 

 (9,168)

 (9,168)

 98,546 

 9,003 

 107,549 

 69,351 

 67 

 69,418 

 67,865 

 3,214 

 - 

 (32,948)

 38,131 

 (20,827)

 (20,827)

(b) Guarantees entered into by the parent entity

The parent entity has not entered into any guarantees as at 30 June 2017 (2016: $Nil).

(c) Contingent liabilities of the parent entity

As at the date of these financial statements there are current lawsuits filed against the Company that relate to alleged 

intellectual property infringement and/or breach of consumer laws.

The Company does not consider that any of the current actions are likely to have a material adverse effect on the business 

or financial position of the Company.

(d) Capital and lease commitments

The parent entity had no capital commitments as at 30 June 2017 (2016: $0.6 million). 

66

REDBUBBLE16.   Parent entity financial information (continued)

(d) Capital and lease commitments (continued)

Operating leases

Lease payments for operating leases, where substantially all of the risks and benefits remain with the lessor, are charged as 

expenses on a straight-line basis over the life of the lease term.

Commitments for minimum lease payments in relation non-cancellable operating leases are payable as follows:

Within one year

Later than one year but not later than five years

More than five years

Total lease commitments

2017 
$’000

 770 

 3,333 

 - 

 4,103 

2016 
$’000

 568 

 3,919 

 184 

 4,671 

17. 

Commitments and contingencies

(a) Capital and lease commitments

The Group had no capital commitments as at 30 June 2017 (2016: $0.6 million).

Operating leases

Lease payments for operating leases, where substantially all of the risks and benefits remain with the lessor, are charged as 

expenses on a straight-line basis over the life of the lease term.

Commitments for minimum lease payments in relation non-cancellable operating leases are payable as follows:

Within one year

Later than one year but not later than five years

More than five years

Total lease commitments

2017 
$’000

 2,267 

 10,073 

 3,291 

 15,631 

2016 
$’000

 1,229 

 6,182 

 184 

 7,595 

The Group leases offices under non-cancellable operating leases for periods ranging within 2 to 7 years, with rent payable 

monthly in advance. The leases have varying terms, escalation clauses and renewal rights. Rental provisions within the lease 

agreement provide for increase in the minimum lease payments as contracted.

(b) Contingencies

As at the date of these financial statements there are current lawsuits filed against some of the entities within the Group 

that relate to alleged intellectual property infringement and/or breach of consumer laws.

The Group does not consider that any of the current actions are likely to have a material adverse effect on the business 
or financial position of the Group.

66

67

ANNUAL REPORT 2017 
18. 

Share-based payments

The Group operates equity-settled share-based payment employee share and option schemes. The fair value of the equity 

to which employees become entitled is measured at grant date and recognised as an expense over the vesting period, with 

a corresponding increase to an equity account. 

The fair value of options is ascertained using a Black-Scholes pricing model which incorporates all market vesting 

conditions. The amount to be expensed is determined by reference to the fair value of the options or shares granted. This 

expense takes into account any market performance conditions and the impact of any non-vesting conditions but ignores 

the effect of any service and non-market performance vesting conditions. Non-market vesting conditions are taken into 

account when considering the number of options expected to vest and at the end of each reporting period, the Group 

revisits its estimate. Revisions to the prior period estimate are recognised in the income statement and equity.  

The fair value of performance rights is determined in accordance with the fair market value of the shares available at the 

grant date. Up to the date of Listing, the fair value of shares was ascertained by carrying out an independent valuation. 

Since Listing, the fair value of performance rights has been calculated using the 5-day volume-weighted average price 

(VWAP) of the five trading days immediately preceding grant date.

Critical accounting estimates and judgements - Some of the inputs to Black-Scholes pricing model require application of 

significant judgement. 

Options over ordinary shares

Redbubble Equity Incentive Plan:

In September 2015, the Group introduced the “Redbubble Equity Incentive Plan”. Under this plan options over ordinary 

shares are granted to Redbubble Limited board members, employees (including senior executives) and contractors. The 

options are subject to service conditions and have a predetermined time-based vesting schedule. The grantees of options 

under this Plan may exercise vested options at any time before the earlier of:

(a) a specified expiry date (generally 10 years from the grant date); and

(b) 90 days after ceasing to be a Director, employee or contractor for Redbubble Limited.

Some of the options have a zero exercise price, so as to be akin to performance rights (or restricted stock units). None of 

the options have any performance targets.

2014 Option Plan:

Options to employees / contractors of US subsidiary are granted under this plan. The vesting conditions and expiry period 

under this plan is akin to the Redbubble Equity Incentive Plan.

Performance rights

Performance rights are granted under the Restricted Share and Performance Rights Plan to certain employees including 

senior executives and consultants. Once granted, the rights have a predetermined time-based vesting schedule. All 

the performance rights are subject to service conditions. The performance rights were also subject to a liquidity event 
condition which was met on 14 November 2016, being the date 6 months after the date of the IPO.

Executive STI - Options and Performance Rights

The Company has contracted with executives, who can materially impact the financial and operational performance of the 

Group to pay a benefit under the “Redbubble SLT Short Term Incentive (STI) Plan”. The STI benefits are subject to: achievement 

of certain performance based requirements in relation to the Group’s Gross Transaction Value, Gross Profit and Earnings Before 

Interest, Taxes, Depreciation and Amortisation; and personal performance assessment in the current year.

The value of the STI is part cash and part equity, with the split depending on the date the executive joined the Company. 

The equity component will consist of options with a zero exercise price for executives employed by Redbubble Limited and 

performance rights for executives employed by Redbubble Inc. The options for Redbubble Limited executives are granted 

under the Redbubble Equity Incentive Plan. The performance rights for Redbubble Inc. executives are granted under the 

68

REDBUBBLE18.   Share-based payments (continued) 

Restricted Share and Performance Rights Plan. The target dollar value of the grants is determined during the year but 

the grants are made in the next year, calculated by dividing the dollar value by the volume weighted average price over a 

representative 5-day period.

Warrants over ordinary shares

Warrants were issued in FY 2012 to Denali Capital Managers Pty Ltd, an entity related to Richard Cawsey, the Chair of 

the Board, under terms of a loan facility agreement in addition to the interest thereon. The loan facility terminated on 31 

December 2012. 

(a) Movement

The table below summarises the movement in the number of options / performance rights / warrants during the year:

2017
Number

2017
WAEP ($) (*)

2016
Number 

2016
WAEP ($) (*)

Options over ordinary shares

Outstanding at 1 July

Granted during the year (1)

Exercised during the year

Forfeited during the year

Expired during the year

Outstanding at 30 June

Exercisable at 30 June

Performance rights 

Outstanding at 1 July

Granted during the year

Settled during the year (2)

Forfeited during the year

Outstanding at 30 June

Vested at 30 June (3)

Warrants over ordinary shares

Outstanding at 1 July

Exercised during the year

Outstanding at 30 June

Exercisable at 30 June

 19,821,755 

 3,589,927 

 (2,924,105)

 (1,486,787)

 (92,196)

 18,908,594 

 9,350,584 

 5,825,204 

 150,243 

 (4,618,783)

 (191,540)

 1,165,124 

 - 

 654,560 

 (654,560)

 - 

 - 

 0.57 

 0.99 

 0.21 

 0.71 

 0.88 

 0.69 

 0.54 

 - 

 - 

 - 

 - 

 - 

 - 

 0.14 

 0.14 

 - 

 - 

 17,942,720 

 9,256,260 

 (3,710,273)

 (3,665,826)

 (1,126)

 19,821,755 

 7,166,690 

 8,465,400 

 60,000 

 (565,740)

 (2,134,456)

 5,825,204 

 3,201,959 

 654,560 

 - 

 654,560 

 654,560 

 0.36 

 0.82 

 0.18 

 0.53 

 0.85 

 0.57 

 0.31 

 - 

 - 

 - 

 - 

 - 

 - 

 0.14 

 - 

 0.14 

 0.14 

(*) WAEP stands for Weighted Average Exercise Price.

(1) 476,007 options have zero exercise price (2016: 1,068,720). The expiry period for grants made during the current and prior year is 10 years. 

(2)  Includes 3,753,913 in relation to performance rights issued from March 2013 onwards which were settled in November 2016 (six months from the IPO in May 

2016) on account of satisfaction of liquidity event condition. 

(3)  The vesting of performance rights was subject to a liquidity event condition. The number disclosed in the prior year represents time based contingent rights (i.e. 

vesting contingent on the liquidity event condition being satisfied). The liquidity event condition was met in the current year on the date six months after the date 
of the IPO. The performance rights would have expired in 5-7 years of grant date if the IPO would not have occurred.

68

69

ANNUAL REPORT 201718.   Share-based payments (continued)

(b) Modifications to the awards

The table below details modifications to a number of options/performance rights during the year. There was no incremental 

fair value granted as a result of the modifications.

2017
Number 

2016
Number 

Waiver of liquidity event condition / accelerated vesting upon termination with respect 
to performance rights

 24,569 

 221,904 

Cancellation pursuant to amendment of contract

 - 

 100,000 

Accelerated vesting of unvested options over ordinary shares upon termination

 122,000 

 236,040 

Total

 146,569 

 557,944 

(c) Additional disclosures

Weighted average fair value of

Share at the date of exercise of options / warrants / settlement of rights during the year

Share options granted during the year

Performance rights granted during the year

Weighted average remaining contractual life of

Share options outstanding at the end of the year

Warrants outstanding at the end of the year

Performance rights outstanding at the end of the year

Inputs to Black-Scholes (weighted average)

Expected volatility (%) (1)

Risk-free interest rate (%)

Expected life (years)

Fair market value of share ($)

2017 
$ 

 0.88 

 0.33 

 0.88 

2017 
(years)

 7.20 

 - 

 - 

2017

 34.60 

 2.61 

 5.92 

 0.98 

2016 
$ 

 1.02 

 0.49 

 1.12 

2016 
(years)

 7.53 

 0.50 

 0.38 

2016

44.68

2.92

6.05

0.91

(1)  The expected volatility reflects the assumption that the historical volatility over a period similar to the life of the options is indicative of future trends, which may 

not necessarily be the actual outcome.

The range of exercise prices for options outstanding at the end of the year is $Nil to $1.33 (2016: $Nil to $1.33).

70

REDBUBBLE 
19. 

Related party transactions

Compensation of the key management personnel of the Group

Short-term employee benefits

Post-employment benefits

Share-based employee benefits

Other long-term benefits

Termination benefits

2017
$

2016
$

 2,436,305 

 2,170,139 

 184,881 

 147,111 

 1,422,892 

 1,185,827 

 22,593 

 235,473 

 19,366 

 - 

Total transactions with key management personnel

 4,302,144 

 3,522,443 

Transactions with related parties

Transactions between related parties are on normal commercial terms and conditions no more favourable than those 

available to other parties unless otherwise stated.

The following transaction occurred with key management personnel:

Stephanie Tilenius, a member of the Board, sold 677,340 shares to the Employee Share Trust at $0.66. The price represented 

5-day VWAP and the off-market transaction was funded by the Group.

The following transactions occurred with other related parties:

(i) 

 Chris Nunn, the Chief Financial Officer, is a Director of Elite Executive Services Pty Ltd, which has provided 

executive relocation services to employees of Redbubble during the year for which the fees totalled $19,329 

(2016: $12,710). The fees are based on the time and service provided at rates equivalent to other providers of the 

same services. As at 30 June 2017, the outstanding balance was $Nil (2016: $1,865).

(ii) 

 Richard Cawsey, the Chair of the Board, is a partner of Denali Venture Partners. In the prior year, Denali Venture 

Partners provided various consulting services to the Group for which fees of $50,000 were paid. No such services 

were provided in the current year. The consulting fees were based on the time and service provided at rates 

equivalent to other providers of the same services. There were no outstanding balance as at 30 June 2016. 

Richard Cawsey’s remuneration as a Director (fees and share-based employee benefits) are paid via Denali Venture 

Partners and are disclosed in the table above.

20.  Remuneration of auditors 

Ernst & Young 

Audit and review of financial reports

Taxation services

Initial public offering

Other services

Remuneration of Ernst & Young

 2017 
$ 

 2016 
$ 

 158,386 

 37,471 

 133,617 

 231,509 

 - 

 680,000 

 18,073 

 213,930 

 32,510 

 1,077,636 

70

71

ANNUAL REPORT 201721. 

Segment information

Operating segments are reported in a manner consistent with internal reporting provided to the chief operating 

decision makers, who provide the strategic direction and management oversight of the Group in terms of monitoring 

results and approving strategic planning for the business. Given that internal reporting provided is not disaggregated in 

a way that identifies any unique reportable segments, the Group has identified being a global online marketplace as its 

only operating segment.

Geographical information required as per AASB 8 is detailed below:

Australia

United States

United Kingdom

Rest of the world

Total

 2017 

 2016 

 Revenue 
$’000 

Non-current 
assets (1) 
$’000 

 Revenue 
$’000 

Non-current 
assets (1) 
$’000 

 9,233 

 9,647 

 7,525 

 87,839 

 1,176 

 72,008 

 18,464 

 25,425 

 108 

 67 

 16,734 

 18,311 

 7,290 

 1,318 

 53 

 - 

 140,961 

 10,998 

 114,578 

 8,661 

(1) Non-current assets for this purpose consist of property, plant and equipment and intangible assets.

22. 

Events occurring after the balance sheet date

The financial report was authorised for issue on 24 August 2017 by the Board of Directors. There have been no significant 

events after the balance sheet date that require disclosure.

23.  Other significant accounting policies

(a) Principles of consolidation  

Subsidiaries are all entities over which the Group has control. Control is established when the Group is exposed to, or has 

rights to variable returns from its involvement with the entity and has the ability to affect those returns through its power 

to direct the relevant activities of the entity. Subsidiaries are fully consolidated from the date on which the Group gains 

control. They would be deconsolidated from the date that control ceases. A list of the subsidiaries is provided in note 15 to 

the financial statements. 

Intercompany transactions, balances and unrealised gains or losses on transactions between Group entities are fully 

eliminated on consolidation. Accounting policies of subsidiaries have been changed where necessary to ensure consistency 

with the policies adopted by the Group.

(b) Foreign currency transaction

Functional and presentation currency

The functional currency of each of the Group's entities is the currency of the primary economic environment in which 

that entity operates. The consolidated financial statements are presented in Australian dollars which is the parent entity's 
functional and presentation currency. 

72

REDBUBBLE23. 

 Other significant accounting policies (continued) 

(b) Foreign currency transaction (continued) 

Transaction and balances 

Transactions in foreign currencies are initially recorded by the Group’s entities at their respective functional currency spot 

rates at the date the transaction first qualifies for recognition.

At the end of the reporting period: 

• 

Foreign currency monetary items are translated using the closing exchange rate;

•  Non-monetary items that are measured at historical cost are translated using the exchange rate at the date of the 

transaction; and  

•  Non-monetary items that are measured at fair value are translated using the exchange rate at the date when fair value 

was determined.  

Exchange differences arising on the settlement of monetary items or on translating monetary items at exchange rates 

different from those at which they were translated on initial recognition or in prior reporting periods are recognised through 

the income statement, except where they relate to an item of other comprehensive income.

Group companies

The results and financial position of all the Group entities that have a functional currency different from the presentation 

currency are translated into the presentation currency (none of which has the currency of a hyperinflationary economy)  

as follows:

• 

Assets and liabilities for each balance sheet are translated at the closing exchange rate at the date of that balance 

sheet; 

• 

Income and expenses for each income statement and statement of comprehensive income are translated at average 

exchange rates; and 

• 

All resulting exchange differences are recognised in other comprehensive income. 

(c) Other income

Finance income

Finance income is recognised on a time proportion basis using the effective interest method (EIR). The EIR is the rate that 

exactly discounts the estimated future cash receipts over the expected life of the financial instrument or a shorter period, 

where appropriate, to the net carrying amount of the financial asset.

Government grants

Grants from government are recognised at the fair value when there is reasonable assurance that the grant will be received 
and the Group has complied with the required conditions. Grants relating to expense items are recognised as income over 
the periods necessary to match the grant to costs they are compensating.

Lease income

Lease income from operating leases is recognised in income on a straight-line basis over the lease term. 

(d) Inventories

Inventories of packaging materials are measured at the lower of cost and net realisable value. Cost of inventory is 

determined using the first-in-first-out basis and are net of any rebates and discounts received.

Net realisable value is the estimated selling price in the ordinary course of business, less the estimated costs of completion 
and the costs necessary to make the sale. Net realisable value is estimated using the most reliable evidence available at the 
reporting date and inventory is written down through an obsolescence provision if necessary.

72

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ANNUAL REPORT 201723. 

 Other significant accounting policies (continued) 

(e) Financial assets

Trade and other receivables and other financial assets are non-derivative financial assets with fixed or determinable 

payments that are not quoted in an active market. After initial recognition, loans and trade and other receivables are 

measured at amortised cost using the effective interest method. Any change in their value is recognised in the  

income statement.

The Group assesses at the end of each financial reporting period whether there is any objective evidence that a financial 

asset is impaired. If there is objective evidence that an impairment loss on loans and receivables has been incurred, the 

amount of the loss is measured as the difference between the asset's carrying amount and the present value of estimated 

future cash flows.

(f) Trade and other payables

Trade and other payables represent the liabilities for goods and services received by the Group that remain unpaid at the 

end of the reporting period. The balance is recognised as a current liability with the amounts normally paid within 30 days 

of recognition of the liability.  

(g) Other provisions

Other provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, 

it is probable that an outflow of resources embodying economic benefits will be required to settle the obligation and a 

reliable estimate can be made of the amount of the obligation. When the Group expects some or all of a provision to be 

reimbursed, for example, under an insurance contract, the reimbursement is recognised as a separate asset, but only when 

the reimbursement is virtually certain. The expense relating to a provision is presented in the statement of income net of 

any reimbursement.

(h) Goods and Services Tax (GST), Value Added Tax (VAT) and Sales Tax

Revenue, expenses and assets are recognised net of the amount of goods and services tax (GST), value added tax (VAT) and 

sales tax, except where the amount of GST, VAT and sales tax incurred is not recoverable from the Australian Taxation Office 

(ATO) or other similar international bodies. Receivables and payable are stated inclusive of GST, VAT and sales tax, where 

applicable. The net amount of GST, VAT and sales tax recoverable from, or payable to, the ATO or other similar international 

bodies, is included as part of receivables or payables in the statement of financial position.

The statement of cash flows includes cash on a gross basis and the GST, VAT and sales tax component of cash flows 

arising from investing and financing activities which is recoverable from, or payable to, the taxation authority is classified as 

operating cash flows.

Critical accounting estimates and judgements - The Group currently collects and remits sales tax on sales made to 

customers in the US state of California as management believes that a sales tax nexus may exist due to its own offices in 

that state. Significant management judgement is required to determine if nexus exists in other states. Management has 

determined that no other taxes are payable.

(i) New and amended accounting standards and interpretations

New and amended accounting standards and interpretations issued and effective

None of the new or amended accounting standards and interpretations adopted during the year have a material impact on 

the Group.

74

REDBUBBLE 
23. 

 Other significant accounting policies (continued) 

(i) New and amended accounting standards and interpretations (continued)

Other than the above, the Group has not early adopted any other standard, interpretation or amendment that has been 

issued but is not yet effective. The Group’s interpretation of the impact of certain new standards / amendments is set out 

below. There are other new accounting standards issued but not yet effective, over and above the ones mentioned below, 

however they are not considered relevant to the activities of the Group and are not expected to have a material impact on 

the financial statements of the Group.

Reference

Title

Application date of Standard

Application date for the Group

AASB 15

Revenue from Contracts 

1 January 2018

1 July 2018

with Customers

Accounting standards issued but not yet effective

Certain new accounting standards and interpretations have been published that are not mandatory for 30 June 2017 

reporting periods. However, the Group early adopted AASB 2016-5 Amendments to Australian Accounting Standards - 

Classification and Measurement of Share-based Payment Transactions which had an initial application date of 1 January 

2018. Accordingly, the withholding of shares to fund the payment of taxes to the US tax authorities in respect of the 

employee’s tax obligation associated with the share-based payment is accounted for as a deduction from equity (Refer to 

Note 14(b), footnote (6)). The Group continues to treat all share-based payment transactions with a net settlement feature 

for withholding tax obligations as equity-settled share-based payment transactions. The earlier adoption has no impact on 

previous accounting periods. 

Summary:

In May 2014, the IASB issued IFRS 15 Revenue from Contracts with Customers, which replaces IAS 11 Construction 

Contracts, IAS 18 Revenue and related Interpretations (IFRIC 13 Customer Loyalty Programmes, IFRIC 15 Agreements for 

the Construction of Real Estate, IFRIC 18 Transfers of Assets from Customers and SIC-31 Revenue—Barter Transactions 

Involving Advertising Services).

The core principle of IFRS 15 is that an entity recognises revenue to depict the transfer of promised goods or services to 

customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those 

goods or services.

An entity recognises revenue in accordance with that core principle by applying the following steps:

(a) Step 1: Identify the contract(s) with a customer

(b) Step 2: Identify the performance obligations in the contract

(c) Step 3: Determine the transaction price

(d) Step 4: Allocate the transaction price to the performance obligations in the contract

(e) Step 5: Recognise revenue when (or as) the entity satisfies a performance obligation

Early application of this standard is permitted.

AASB 15 will also result in enhanced disclosures about revenue, provide guidance for transactions that were not previously 

addressed comprehensively and improve guidance for multiple-element arrangements.

Group Assessment:

The Group is conducting a rigorous assessment and has not yet concluded on the impact to Group's future financial 

position and results. 

This standard will not be early adopted by the Group.

74

75

ANNUAL REPORT 201723. 

 Other significant accounting policies (continued) 

(i) New and amended accounting standards and interpretations (continued)

Reference

AASB 16

Summary:

Title

Leases

Application date of Standard

Application date for the Group

1 January 2019

1 July 2019

The key features of AASB 16 are as follows: 

Lessee accounting

• 

Lessees are required to recognise assets and liabilities for all leases with a term of more than 12 months, unless the 

underlying asset is of low value.

• 

A lessee measures right-of-use assets similarly to other non-financial assets and lease liabilities similarly to other 

financial liabilities.

• 

Assets and liabilities arising from a lease are initially measured on a present value basis. The measurement includes 

non-cancellable lease payments (including inflation-linked payments), and also includes payments to be made in 

optional periods if the lessee is reasonably certain to exercise an option to extend the lease, or not to exercise an 

• 

• 

• 

option to terminate the lease.

AASB 16 contains disclosure requirements for lessees.

Lessor accounting

AASB 16 substantially carries forward the lessor accounting requirements in AASB 117. Accordingly, a lessor continues 

to classify its leases as operating leases or finance leases, and to account for those two types of leases differently.

• 

AASB 16 also requires enhanced disclosures to be provided by lessors that will improve information disclosed about  

a lessor’s risk exposure, particularly to residual value risk.

AASB 16 supersedes:

(a) AASB 117 Leases

(b) Interpretation 4 Determining whether an Arrangement contains a Lease

(c) SIC-15 Operating Leases—Incentives

(d) SIC-27 Evaluating the Substance of Transactions Involving the Legal Form of a Lease

The new standard will be effective for annual periods beginning on or after 1 January 2019. Early application is permitted, 

provided the new revenue standard, AASB 15 Revenue from Contracts with Customers, has been applied.

Group Assessment:

76

REDBUBBLEDIRECTORS’  
DECLARATION

The Group has not yet made an assessment of the impact and whether this standard will be early adopted.
In accordance with a resolution of the Directors of Redbubble Limited, we state that in the Directors’ opinion: 

(a) 

 the financial statements and notes set out on pages 44 to 76 are in accordance with the Corporations Act 2001, 

including: 

(i) 

 complying with Accounting Standards, the Corporations Regulations 2001 and other mandatory professional 

reporting requirements; and 

(ii) 

 giving a true and fair view of the consolidated entity’s financial position as at 30 June 2017 and of its performance 

for the financial year ended on that date; and 

(b)   

 there are reasonable grounds to believe that Redbubble Limited will be able to pay its debts as and when they 

become due and payable.

The financial statements also comply with International Financial Reporting Standards as issued by the International 

Accounting Standards Board. 

The Directors have been given the declarations by the Chief Executive Officer and Chief Financial Officer required by 

Section 295A of the Corporations Act 2001.

Richard Cawsey  

Chairman  

Melbourne 

24 August 2017 

Martin Hosking

Chief Executive Officer

Melbourne

24 August 2017

76

77

ANNUAL REPORT 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8 Exhibition Street  
Melbourne  VIC  3000  Australia 
GPO Box 67 
Melbourne  VIC  3001 

  Tel: +61 3 9288 8000 
Fax: +61 3 8650 7777 
ey.com/au 

INDEPENDENT AUDITOR’S REPORT  

To the Members of Redbubble Limited 

Report on the Audit of the Financial Report 

Opinion  

We have audited the financial report of Redbubble Limited (the Company) and its subsidiaries 
(collectively the Group),  which comprises the consolidated statement of financial position as at 30 
June 2017, the consolidated  statement of comprehensive income, the consolidated statement of 
changes in equity and the consolidated statement of cash flows for the year then ended, notes 
comprising a summary of significant accounting policies and other explanatory information and the 
Directors’ Declaration. 

In our opinion: 

the accompanying financial report of the Group is in accordance with the Corporations Act 2001, 
including: 

(i) 

(ii) 

giving a true and fair view of the consolidated financial position of the Group as at 30 June  
2017 and of its consolidated financial performance for the year ended on that date; and 

complying with Australian Accounting Standards and the Corporations Regulations 2001. 

Basis for Opinion 

We conducted our audit in accordance with Australian Auditing Standards.  Our responsibilities under 
those standards are further described in the Auditor’s Responsibilities for the Audit of the Financial 
Report section of our report.  We are independent of the Group in accordance with the Corporations 
Act 2001 and the ethical requirements of the Accounting Professional and Ethical Standards Board’s 
APES110 Code of Ethics for Professional Accountants (the Code) that are relevant to our audit of the 
financial report in Australia; and we have fulfilled our other ethical responsibilities in accordance with 
the Code. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis 
for our opinion.  

Key Audit Matters 

Key audit matters are those matters that, in our professional judgment, were of most significance in 
our audit of the financial report of the current year.  These matters were addressed in the context of 
our audit of the financial report as a whole, and in forming our opinion thereon, but we do not provide 
a separate opinion on these matters. For each matter below, our description of how our audit 
addressed the matter is provided in that context. 

78

A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 

78 

REDBUBBLE 
 
 
 
 
 
 
 
 
 
78

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ANNUAL REPORT 201780

REDBUBBLE80

81

ANNUAL REPORT 201782

REDBUBBLE82

83

ANNUAL REPORT 2017SHAREHOLDER AND OTHER  
ASX REQUIRED INFORMATION

The information set out below was current as at 19 September 2017 (except as otherwise stated).

A. 

Distribution of shareholders

Analysis of numbers of ordinary shareholders by size of holding: 

Range

100,001 and Over

10,001 to 100,000

5,001 to 10,000

1,001 to 5,000

1 to 1,000

Total

Total Holders

Shares

% of Issued 
Capital

105

226

130

220

79

760

199,999,735

95.95

6,665,266

1,026,888

698,609

49,598

208,440,096

3.20

0.49

0.34

0.02

100

There were 50 holders of less than a marketable parcel of ordinary shares.

B. 

Top 20 Registered Holders of Fully Paid Ordinary Shares 

The names of the twenty largest registered holders of quoted fully paid ordinary shares are listed below: 

Name

Jellicom Pty Ltd

J P Morgan Nominees Australia Limited

Blackbird FOF Pty Ltd

Cav IH No5 Limited

BNP Paribas Noms Pty Ltd

Cawsey Superannuation Fund Pty Ltd

HSBC Custody Nominees (Australia) Limited - A/C 2

Piton Capital Venture Fund Ii LP

HSBC Custody Nominees (Australia) Limited - A/C 2

Grokco Pty Ltd

Mr Andrew Rudolph Sypkes & Mrs Elizabeth Anne Petrusma

Australian Direct Investments Pty Limited

Radiata Investments Pty Ltd

HSBC Custody Nominees (Australia) Limited-Gsco Eca

Lonsdale Nominees Pty Ltd

Solium Nominees (Australia) Pty Ltd

Jabbour Holdings Pty Ltd

G A Bundy & N T Bundy

HB Super Holdings Pty Ltd

Paul Vanzella

Top 20 holders of Ordinary Fully Paid Shares (TOTAL)

Total Remaining Holders Balance

Grand Totals

84

Number of ordinary shares

% of Issued Capital

47,909,520

21,169,056

11,361,819

10,014,024

9,287,033

9,138,980

6,328,469

5,537,291

4,680,986

4,071,573

3,191,257

3,009,160

2,866,200

2,454,434

2,408,640

2,096,865

2,068,450

1,945,812

1,945,635

1,905,984

153,391,188

55,048,908

208,440,096

22.98

10.16

5.45

4.80

4.46

4.38

3.04

2.66

2.25

1.95

1.53

1.44

1.38

1.18

1.16

1.01

0.99

0.93

0.93

0.91

73.59

26.41

100.00

REDBUBBLESHAREHOLDER AND OTHER  
ASX REQUIRED INFORMATION (CONTINUED)

C. 

Unquoted equity securities 

The numbers of unquoted equity securities in the Company are set out below:

Type of equity security

Share Options

Performance Rights

Total number of ordinary shares subject of options and performance rights 

D. 

Substantial Holders 

Substantial holders in the Company* are set out below (as at 31 August 2017):

Name

Mr Martin Hosking 

Osmium Partners LLC

Mr Richard Cawsey

Acorn Capital Ltd

Mr Simon Baker

Blackbird Ventures

Number Held

19,104,226

754,852

19,859,078

Number Held

% of Issued 
Capital

19,104,226

16,571,243

13,927,920

12,902,016

12,004,615

11,361,819

24.3%

8.0%

6.7%

6.2%

5.8%

5.5%

E. 

Securities subject to escrow arrangements

There are no shares on issue that are subject to voluntary escrow. The escrow period for Directors and KMPs that applied 

following the Company’s ASX listing in May 2016 ended on 28 August 2017.

F. 

Voting Rights 

The voting rights attaching to each class of equity securities are set out below:

•  Ordinary Shares 

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll 

each share shall have one vote.

•  Options and Performance Rights  

No voting rights 

G. 

Other ASX Required Information

The Company has used the cash and assets in a form readily convertible to cash, that it had at the time of admission to the 

ASX, in a way consistent with its business objectives. This statement is made pursuant to ASX Listing Rule 4.10.19.

84

85

ANNUAL REPORT 2017CORPORATE 
INFORMATION

Directors

Richard Cawsey (Chair)
Martin Hosking (Chief Executive Officer and Managing Director)
Teresa Engelhard
Greg Lockwood
Grant Murdoch
Hugh Williams (appointed 22 February 2017)
Stephanie Tilenius (resigned 16 February 2017)

Company Secretaries

Corina Davis (US)
Paul Gordon (Australia)

Registered Office

Share Register

Auditors

Level 3, 271 Collins Street
Melbourne VIC 3000
Australia

Link Market Service
Tower 4, 727 Collins Street
Melbourne VIC 3000
Australia

Ernst & Young
8 Exhibition Street
Melbourne VIC 3000
Australia

Bankers

Commonwealth Bank of Australia

Stock Exchange Listing 

Redbubble shares are listed on the Australian Securities Exchange 
(listing code: RBL)

Website

redbubble.com

Investor Centre

shareholders.redbubble.com

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REDBUBBLE86

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ANNUAL REPORT 2017