RiceBran Technologies, a specialty ingredient company operating in the US and abroad, aims to develop, produce, and market products utilizing rice and other grains. Its focus includes the nutraceutical, healthy food, companion animal, and equine feed categories. The conversion of raw rice bran into stabilized rice bran (SRB) and high-value SRB derivative products such as RiBalance, RiSolubles, and RiFiber are among the company's highlighted achievements. RiceBran Technologies' ProRyza products, made of protein and protein/fiber blends, is also a popular option among food and animal nutrition manufacturers, wholesalers, and retailers. The company was formerly known as NutraCea until it changed its name to RiceBran Technologies in October 2012. Founded in 2000, the company's headquarters is located in Tomball, Texas.