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Rightmove

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FY2018 Annual Report · Rightmove
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Rightmove plc 

2 Caldecotte Lake  
Business Park 
Caldecotte Lake Drive 
Milton Keynes 
MK7 8LE

Registered in England no 6426485

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Rightmove plc  Annual Report 2018

making  
home  
moving  
easier

 
 
 
 
 
Rightmove plc | Annual Report 2018

making 
home 
moving 
easier

Rightmove is the UK’s  
largest property portal.
Our aim is to make home 
moving easier by creating  
a simpler and more efficient 
property market place.

Contents 
Strategic report 
1 
Highlights
2  Chairman’s statement
4  Our strategy
5  Chief Executive’s review 
14  Business model
16 
19 
24  Risk management
 Principal risks and 
25 
uncertainties
28  The EU referendum
28  Viability statement
29 

 Corporate responsibility

 Key performance indicators
 Financial review 

 Corporate governance report

Governance
36  Directors and officers
38 
44  Audit Committee report
51  Nomination Committee report
54  Directors’ report
57 

 Directors’ responsibilities 
statement
 Directors’ remuneration 
report
 Auditor’s report

58 

85 

Financial statements
90 

 Consolidated statement of 
comprehensive income 
 Consolidated statement of 
financial position
 Company statement of 
 financial position 
 Consolidated statement of  
cash flows
 Company statement of  
cash flows
 Consolidated statement of 
changes in shareholders’ equity

91 

92 

93 

94 

95 

96 

 Company statement of  
changes in shareholders’ equity
 Notes forming part of the 
financial statements
136   Advisers and shareholder 

97 

information

Designed and produced by The Team www.theteam.co.uk

Strategic report | Highlights

Financial highlights

Revenue

Underlying operating profit

Underlying basic earnings per share

+10%

Revenue up 10% year on year to £267.8m 
(2017: £243.3m) with growth driven by 
our Agency and New Homes businesses

+10%

Underlying operating profit(1) up  
10% to £203.3m (2017: £184.4m)

+12%

Underlying basic earnings per share(2)  
up 12% to 18.3p (2017: 16.3p(3))

Total dividend

+12%

Final dividend of 4.0p (2017: 3.6p(3)) per 
ordinary share making a total dividend of 
6.5p for the year (2017: 5.8p(3)), up 12%

Operating profit

+11%

Operating profit up 11%  
to £198.6m (2017: £178.3m)

Basic earnings per share

+13%

Basic earnings per share up  
14% to 17.8p (2017: 15.7p(3))

(1)  Before share-based payments and NI on share-based incentives. 
(2)  Before share-based payments, NI on share-based incentives and no related adjustment for tax.
(3)  2017 comparatives have been restated for ease of comparability to reflect the 10:1 share subdivision effective 31 August 2018.

Operational highlights

Customer numbers

Properties advertised 

Traffic: visits

20,454 

Stable membership with Agency and 
New Homes customers up slightly to 
20,454 (2017: 20,427)

1 million

UK residential properties advertised  
on Rightmove, which is more than  
any other UK portal

+4% 

Visits up over 4% averaging nearly  
132 million visits per month(4) 

Traffic: time on site

Average Revenue Per Advertiser

Employee engagement

1 billion

Time on site up 5% at over  
1 billion minutes per month(4)

£1,005

Average Revenue Per Advertiser (5)  
up £83 to £1,005 per month (2017: £922)

91% 

91% of employee respondents think 
Rightmove is a great place to work

(4) Source: Google Analytics.
(5)  Revenue from Agency and New Homes advertisers in a given month divided by the total number of advertisers during the month, 

 measured as a monthly average over the year. 

“2018 was another strong year for 
Rightmove. We extended our market 
leadership and reinforced our position as 
the place consumers turn to first when 
thinking about moving home. In doing so, 
we demonstrated that Rightmove is a 
business which can continue to grow 
strongly even in uncertain times. We 
focus relentlessly on creating a more 

efficient marketplace, constantly 
innovating to provide deeper insights  
to our agent and developer customers, 
and an even simpler, more intuitive user 
experience for home hunters.
Visits and time spent on site both 
continued to grow, with over 1.5 billion 
visits from consumers over the year.  
The resilience of our customer base is 

shown by our stable membership 
numbers, with particularly notable 
growth coming from New Homes 
developments. I’m excited by our  
plans for 2019 as we continue to  
focus on innovation to make home 
moving easier.”

Peter Brooks-Johnson  
Chief Executive Officer

Rightmove plc annual report 2018

1

Strategic reportGovernanceFinancial statementsStrategic report | Chairman’s statement

Scott Forbes 
Chairman

I am pleased to present Rightmove plc’s results for the year 
ended 31 December 2018.

Having completed our thirteenth year as a listed company, 
our founding principles remain the same despite the pace  
of innovation and technological change. 

We remain easy to use and free to home hunters. Our leading 
online brand entertains, informs and helps a consistently 
growing and industry leading audience across every local 
housing market in Great Britain. 

We are advocates for the professional estate agency and 
new home developer sectors; which the public rely on for 
local knowledge and quality service. Our value proposition is 
clear as in addition to delivering an unrivalled and relevant 
audience every year, crucially, we invest and provide digital 
innovations to our customers that enable them to compete 
for transactions and operate more efficiently. 

As the marketplace for UK property, our customers are 
assured that our aim is to support them. Our business model 
is robust because the majority of our revenue comes from 
the subscriptions our customers pay to be part of that 
marketplace. As such, we are not directly linked to housing 
transaction volumes and neither participate in the upside 
nor downside of all but the most extreme events of the 
cyclical home sales market. 

Our ambition to remain a sustainable growth company  
for the benefit of all stakeholders is undeterred as we 
continually evolve our value proposition for the benefit of  
our customers, consumers and shareholders. Our model 
and approach has historically worked well and we believe 
it will continue to underpin our future success.

Highlighting one example that underscores Rightmove’s 
vision and ethos, an increased propensity to rent in the UK  
is leading the industry to increase its focus on the lettings 
market. This industry shift increases the demand for digital 
tools focused on improving the lettings experience for a 
large addressable market of renters, landlords and estate 
agents. After thoughtful research and development 
throughout 2018, Rightmove launched a Tenant Passport 
proposition designed to improve the reliability and 
completeness of information required to rent a home; 
thereby reducing the administrative burden and wasted  
time for all involved in the process.

The Tenant Passport is the first in a number of innovations 
serving the lettings market and one of many useful digital 
tools in our product pipeline that serve both home hunters 
and housing professionals. We look forward to many more 
years of providing increasing value to these audiences as  
well as our supportive shareholders.

Financial results
The strength of our business model and core value 
proposition once again underpins a healthy set of financial 
results in 2018. Underlying operating profit(1) was up 10% to 
£203.3m (2017: £184.4m) and operating profit was up 11% 
at £198.6m (2017: £178.3m) driven by revenue growth of 
10% to £267.8m (2017: £243.3m) and a disciplined approach 
to cost control. Underlying basic earnings per share(2) and 
basic earnings per share were up 12% and 13% respectively 
at 18.3p (2017: 16.3p(3)) and 17.8p (2017: 15.7p (3)), even 
greater than the percentage increase in profits and in part  
as a result of 25.0m shares bought back during the year at a 
cost of £113.5m as part of our policy of returning free cash 
flow to shareholders.

(1)  Before share-based payments charge of £4.3m (2017: £4.9m) and NI charge  

(3)  2017 comparatives have been restated for ease of comparability to reflect  

of £0.4m (2017: £1.2m) on share-based incentives. 

the 10:1 share subdivision effective 31 August 2018.

(2)  Before share-based payments charge of £4.3m (2017: £4.9m) and NI charge of  

(4)  Cash generated from operating activities of £200.4m compared to operating  

£0.4m (2017: £1.2m) on share-based incentives and no related adjustment for tax. 

profit as reported in the profit or loss of £198.6m.

2

rightmove.co.uk

address concerns about the Board commitments of both 
myself and Peter. Following these conversations, I believe that 
we have consensus support for an orderly succession plan that 
contemplates the further development of Chair candidates on 
the Board and the recruitment of up to two non-executives 
with appropriate profiles, prior to the May 2020 AGM, on which 
date I intend to resign from the Board as Chairman. 

Peter Williams, after more than five years of exemplary Board 
service, will not stand for re-election at the May 2019 AGM, 
to make room for a potential Chair candidate with the ability 
to serve as Board Chair for a longer tenure. Jacqueline de 
Rojas will be appointed as Senior Independent Director in 
May 2019 and has agreed to oversee the committee process 
of appointing a new Chair prior to the 2020 AGM. Lorna 
Tilbian will chair the Remuneration Committee following an 
understudy year of active committee participation.

I’d like to personally thank Peter for his support and sage 
advice to me as Senior Independent Director as well as his 
valuable contributions to the Rightmove Board and all 
committees over the past five years. 

Looking forward
Once again, the Board and I are grateful for the confidence 
and support of all our customers and for the talent and 
dedication of our employees. We are clear that our goal is  
to continue to work together to maintain Rightmove’s 
position as the essential marketplace for home hunters  
and for property advertisers to reach by far the widest 
possible audience. 

Scott Forbes
Chairman

Returns to shareholders and dividend
Our commitment to return excess cash promptly to 
investors continues to be as strong as ever and in 2018  
we returned a further £168.5m (2017: £140.4m) to 
shareholders through dividends and share buybacks, 
bringing our total cash returned to shareholders, as a  
listed company to over £1bn. Operating  
cash conversion(4) was again very strong and remains  
in excess of 100% of operating profit.

The Board increased the interim dividend to 2.5p  
(H1 2017: 2.2p(3)) per ordinary share, which was paid on  
2 November 2018. We are confident in our ability to deliver 
sustainable returns to shareholders and consistent with our 
policy of increasing the total dividend for the year broadly  
in line with earnings per share, the Board recommends a  
final dividend of 4.0p (2017: 3.6p(3)) per ordinary share.  
This brings the total dividend for the year to 6.5p  
(2017: 5.8p(3)), an increase of 12%. The final dividend,  
subject to shareholder approval, will be paid on 31 May 2019 
to all shareholders on the register on 3 May 2019.

Corporate governance
One of the Board’s responsibilities is to ensure that the 
Group applies good governance to facilitate effective 
management of a high growth business. As the Company’s 
Chairman I am pleased to note that the Group is continuing 
to foster an environment of entrepreneurial leadership and 
innovation in a framework of responsible governance and 
risk management as set out in the Corporate Governance 
Report on pages 38 to 43.  

Board changes 
Lorna Tilbian was appointed as a non-executive director  
on 1 February 2018, bringing with her a wealth of capital 
markets experience, following a distinguished career in the 
media sector. Lorna’s appointment is also noteworthy in 
that our Board now has 50/50 gender representation and we 
have been prominently recognised for our focus on diversity 
within the Hampton-Alexander FTSE 100 rankings.

At the AGM in May 2018, a significant minority of votes were 
received against the re-election of myself as Chairman and 
Peter Williams, our Senior Independent Director. During the 
autumn I actively consulted with a majority of shareholders  
in relation to our plans for orderly Board succession and to 

Rightmove plc annual report 2018

3

Strategic reportGovernanceFinancial statements 
Strategic report | Our strategy

developing 
our brand

Our marketing connects with the strong positive 
emotions that moving home often generates  
and reflects our position at the heart of it.
Page 6

supporting  
our customers

We provide the most significant and effective 
exposure for customers’ brands and properties.  
We are the largest source of high quality leads  
and offer value adding products and packages. 
Page 20

4

rightmove.co.uk

continuing 
to innovate

It is not in our DNA to stand still and we 
continue to restlessly innovate for both  
our customers and our consumers.
Page 18

building  
great teams

We focus on building great teams and making 
Rightmove a great place to work. 
Page 22

Strategic report | Chief Executive’s review

Peter Brooks-Johnson
Chief Executive Officer

Rightmove, the UK’s number one property portal, has delivered 
another year of strong growth. Trust, continued delivery of 
increased value to all our customers and consumers and 
restless innovation have taken on increased significance 
against a backdrop of continuing political and economic 
uncertainty, and these are all proven strengths of Rightmove.  

Over the past year we have reinforced our position as central 
to the UK home moving process. Visits from home movers 
grew by over 4% and they spent over a billion minutes on 
Rightmove every month in 2018, up 5% year on year. This 
growth has seen our market share of time spent on the top 
four property portals grow to 76%(1) (2017:73%).

2018 highlighted the resilience of our Agency customer base, 
with only 2% fewer branches at the start of 2019 than the 
previous year. Our number of advertisers remained at an  
all-time high of nearly 20,500 with the slight reduction in 
Agency branches being balanced by an increase in New 
Homes developments, which are at their highest levels  
since 2009. Less certain times underline the value of our 
proposition to our customers and the robustness of the 
Rightmove business model. Our revenue increased by  
10% to £267.8m with underlying operating profit(2) up  
10% to £203.3m and operating profit up 11% to £198.6m.

Our continued progress is testament to our unwavering focus 
on the UK property advertising market and the huge effort 
Rightmovers have made to build our business in partnership 
with our industry customers. We remain confident in our ability 
to deliver further growth as we continue to shape the UK 
property market, and innovate to make our marketplace 
simpler and more efficient.

Our strategy – making home moving easier

The place consumers turn to  
first and engage with most

Our position at the heart of the home moving process in the 
UK comes from being the place where consumers turn to first 
when thinking about property. Rightly, home movers are ever 
more demanding of the technology and services offered to 
them. Rightmove’s focus on continual improvement and 
innovation to simplify the start of the home moving process 
and create the most compelling experience for consumers 
stands us in good stead. 

We continue to achieve this by providing consumers with  
the most up to date, engaging and comprehensive property 
content together with the best search, research and home 
moving tools to support their home moving journey. Of the 
hundreds of updates to our platforms each month, recent 
improvements included ‘Keyword Sort’ which provides  
the ability to sort search results by keywords taking into 
account natural language such as “not” as a negation and  
the use of synonyms. 

For those home hunters who are struggling to find their dream 
home we have also introduced an auto-suggest feature to 
help consumers who find no properties matching their criteria. 
The feature suggests changes to their search criteria to help 
them explore other properties  nearby or at a similar price.

Consumers expect the platform they rely on to be available  
all of the time. Testament to the engineering prowess and 
dedication of the team, Rightmove again recorded an industry 
leading level of ‘uptime’ of 99.997%. More consumers than 
ever turned to Rightmove in 2018 with over 1.5 billion visits 
across all our platforms. Those consumers spent a record 
12.3 billion minutes on Rightmove, up 5% on 2017. Our 
market share of traffic across both desktop and mobile was 
76%(1) with the mobile component even higher at 79%(1).

(1) Source: comScore, December 2018.
(2)  Before share-based payments charge of £4.3m (2017: £4.9m) and  

NI charge of £0.4m (2017: £1.2m) on share–based incentives.

Rightmove plc annual report 2018

5

Strategic reportGovernanceFinancial statementsStrategic report | Our strategy

Developing our brand 

investing in 
our market 
leading 
brand

Our presence in London 
includes 400 branded taxis and 
an exclusive partnership with 
the London Evening Standard

6

rightmove.co.uk

Our TV adverts tell human 
stories to illustrate why people 
move, covering all segments  
of the market

Our marketing connects with the 
strong positive emotions that 
moving home often generates and 
reaffirms that the UK public moves 
with Rightmove. 

The place consumers turn to first and 
engage with most.
Rightmove is a trusted brand with 80% of 
our visits coming from consumers typing  
the brand directly into their web browser  
or launching our app.

Strategic report | Chief Executive’s review

A significant proportion of people buying a home also have a 
home to sell. Researching the property market is an important 
step for many potential home sellers and is a vital step for 
potential landlords. The comprehensive, simple tools we 
provide for researching the market help sellers and landlords 
understand the market more easily and give them another 
reason to turn to Rightmove first. Our research tools, such as 
sold prices data, are by far the most widely used in the UK and 
provide the unique benefit of access to our catalogue of one 
million currently listed UK properties and 41 million historical 
property records. Perhaps reflecting the increase in pent-up 
demand in the marketplace, consumers spent over 450 million 
minutes using our research tools in 2018 which was up by over 
8% on the previous year.

We have consistently invested in our brand and product since 
2001 creating a trusted brand where 80% of the visits to 
Rightmove come from consumers typing the brand directly 
into their web browser or launching our app. 

Our brand strength has been reinforced by our ‘find your 
happy’ campaign. Our ‘always on’ activity has focused equally 
on the rental market as well as those looking to sell and/or  
buy. The campaign tells human stories to illustrate why  
people move, not just the search process. Topics vary from 
downsizing and growing families, setting up home with a new 
partner, finding a new home after a divorce and, in our latest 
TV advert, having insufficient space for a growing family. 
These stories cover all segments of the market from first  
time buyers through to downsizers. 

Our investment in brand building will continue to focus on 
national television through our partnership with Channel 4 
supported by online video on demand and digital advertising. 
We will also continue to focus on our presence in London  
with 400 branded taxis and our exclusive partnership with  
the London Evening Standard.

Unrivalled exposure, leads and  
products for our customers

With visits to our platforms again growing year on year we 
continued to increase the exposure of our customers’ brands 
and properties. This exposure generated over  
42 million leads for our customers. This was down 3% year  
on year mirroring the fall in property transactions as a result  
of a slightly cooler housing market in 2018.  

Winning the right to an instruction to sell or let a property  
is critical to an agent’s success. Our premium packages, 
Enhanced and Optimiser, help our customers to generate 
more opportunities to win instructions cost effectively.  
The packages include branding and property promotion 
solutions to boost agents’ performance in the ‘awareness’ 
stage of the marketing funnel, while our popular Local 
Valuation Alert and Rightmove Discover products fast-track 
agents to the ‘consideration’ stage. Local Valuation Alert and 
Rightmove Discover delivered over 200,000 leads from 
people asking for a valuation on their home in 2018. Together 
the products lead to our Optimiser customers, on average, 
having over twice the share of voice on Rightmove than an 
average customer and, combined with agents’ skill at 
converting the opportunities into business, helps them  
list on average twice as many properties. 

Our customers continue to focus on getting the maximum 
return from their marketing investment to drive their brand 
exposure and gain market share. This creates significant 
headroom for Rightmove to grow product revenue as we 
leverage data to increase the penetration of existing products, 
evolve their value and pricing, and continue to innovate and 
introduce new digital solutions. In 2018 despite the slightly 
cooler housing market Average Revenue Per Advertiser 
(ARPA) passed £1,000 for the first time to reach £1,005, 
demonstrating the value of the products and services we 
offer our customers. 

Rightmove plc annual report 2018

7

Strategic reportGovernanceFinancial statementsStrategic report | Chief Executive’s review continued 

Our Commercial property advertising business is bringing the 
efficiency benefits of the Rightmove platform to commercial 
property transactions. We have a considerably larger audience 
than any other commercial property marketing proposition 
with 29 million visits to our specialist commercial property 
search. This unrivalled commercial property specific audience 
has created a cost effective marketing platform for our 
commercial agent and landlord customers, leading to 
increased customer numbers across all segments. 

Our Data Services business continues to help the property 
industry by leveraging our unrivalled repository of property 
data. In addition to providing our Agency and New Homes 
customers with invaluable data-driven insights and tools,  
we use our data and technology to run a market leading 
automated valuation model for some of the largest lenders 
and help the surveying industry to drive efficiencies in their 
businesses. During 2018 the Surveyors Comparable Tool, 
which helps surveyors make accurate, quick and compliant 
valuations, assessed and scored over 1.8 billion comparable 
property records to create over 2.2 million property 
comparable reports for surveyors. It is the de facto standard 
used by surveyors in over three quarters of mortgage 
transactions in England, Scotland and Wales.

Despite the continuing uncertainty about the UK’s 
relationship with the EU our Overseas property business 
continued to grow due to the value we deliver to advertisers. 
The dream of owning a property abroad continues to be a 
popular one for many of the British public with the total 
number of site visits and leads during 2018 remaining  
broadly consistent with our levels in the last two years.

Innovation to create a simpler  
and more efficient marketplace 

We continue to focus on making the property marketplace 
more efficient, from the renting process to property valuations.

Renting a property is a time-consuming process for  
both tenants and agents. Tenants must collate a raft of 
documentation and submit it with each tenancy application, 
which must be processed and verified by agents. The Tenant 
Fee ban, which comes into force in June 2019 and restricts 
the ability of agents to charge tenants, places extra focus  
on this time intensive process.  

The Rightmove Tenant Passport aims to make the process  
of renting a property simpler, quicker and more efficient for 
tenants and agents. We began the roll out of the first phase of 
this Passport solution in Q4 2018. Phase one of the Passport 
allows tenants to ‘pre-qualify’ themselves when sending a lead 
to agents by including their full property requirements and 
basic household details. We will be releasing further phases  
of the Passport solution in 2019 which will focus on making it 
easier and more convenient for agents and renters alike to 
arrange and manage property viewings and increase the 
speed and efficiency of the referencing process.

By combining our software’s whole of market dataset and our 
dedicated account management teams, we help customers 
drive operational efficiencies and inform their business 
decisions. Our focus is in the areas our customers value  
most, which in the case of our agents is identifying potential 
business and winning and retaining that business. 

8

rightmove.co.uk

The slightly tougher market conditions in 2018 made it harder 
for our New Homes developers to grow their sales volumes.  
In these conditions our market intelligence tools, based on  
our unique perspective of the UK property market, together 
with our digital marketing solutions, have become even more 
valuable to them. New Homes developers are using the 
analytics to help understand market dynamics and home 
moving patterns to define efficient marketing strategies for 
their developments and uncover hitherto hidden markets  
for their developments.

Whilst our software tools are already recognised as being best 
in class and widely adopted with 90% of our customers using 
our tools each month, it is not in our DNA to stand still. In 2018 
we continued to enhance our market intelligence software for 
agents, Rightmove Plus.  

Rightmove Plus, which is included free of charge as part of  
all Rightmove membership packages, helps customers 
throughout the property marketing lifecycle. For example, 
agents tell us that the Best Price Guide, which helps them 
gather comparable properties to support their suggested 
property price, saves them up to 45 minutes per market 
appraisal. The Best Price Guide was used over 10 million times 
in 2018. 2019 will see us continue to focus on agent efficiencies. 
In November 2018 we released a beta version of an improved 
Best Price Guide and early feedback suggests this might save 
agents a further 15 minutes per market appraisal.

In addition, our Marketing Report shows the interest a 
property is generating compared to similar properties on the 
market, to help agents more efficiently communicate the 
marketing performance of properties to their customers, the 
property sellers. As an indication of the value agents place on 
the effectiveness and efficiency saving the Marketing Report 
brings, it was run on nearly 700,000 different properties for 
sale in 2018, 50% more properties than in 2017. 

Our data continues to provide the basis for a rich seam of 
innovation. We launched Rightmove Active Display in 2018, 
which allows our New Homes customers to target their 
potential audience on Rightmove based on the home hunter’s 
usage of Rightmove over time, not just their current search 
criteria. Utilising this data has resulted in our customers’ 
adverts receiving 50% more exposure. Following successful 
experiments during 2018, we intend to launch the second 
phase of Active Display in 2019 allowing our customers to 
micro-target their potential audience on other websites 
based on their Rightmove search behaviour.

We care about our customers’ business success and building 
strong partnerships is vital to support their ambitions. To that 
end we are spending more time with customers than ever 
before and making sure that our recommendations add  
value to their business.

In 2018 we continued our successful customer seminar 
programme. Seminars covered topics which relate directly  
to Rightmove, such as how to create the ultimate listing on 
Rightmove, and also topics which relate to the wider agency 
industry such as how to build a world class agency team.  
We also recognise our role in helping our customers keep  
up to date with a changing industry, covering subjects as 
diverse as the General Data Protection Regulation and  
the upcoming Tenant Fee ban legislation. The seminars  
are always well attended with over 11,000 agents attending 
seminars and webinars throughout the year.

In keeping with an online culture these events are hosted  
on the Rightmove Hub, which is an on demand platform, 
meaning our customers can benefit from this content 
irrespective of whether they were able to attend on the  
day. This easy access to compelling content has seen  
more than 13,000 agents register on the Hub.

Rightmove plc annual report 2018

9

Strategic reportGovernanceFinancial statementsStrategic report | Chief Executive’s review continued 

Build great teams with  
a culture to innovate

Rightmove is people and our people define Rightmove. 
Rightmove has a culture which is both restless and focused. 
Restless, as no Rightmover ever believes we have achieved  
all we can, and focused, because everything is guided by  
doing the right thing for both our customers and consumers. 

We strive to create one team of Rightmovers with as  
few barriers as possible to rapid growth and innovation.  
We believe that this comes from a process-light, highly 
connected organisation with little constraining hierarchy and 
bureaucracy. It is about employing the right people, giving 
them the freedom and authority to innovate and lead, and 
then guiding them to succeed. Every Rightmover is both 
individually empowered and accountable.  

A diverse Rightmove is important to us, we recognise that a 
diverse team will provide a wide range of perspectives that 
promote innovation and business success. Drawing on  
what is unique about individuals adds value to the way we  
do business and helps us anticipate and provide what our 
customers want from us and what home hunters want  
from the Rightmove platforms.

In the design of our offices we have taken care to create a 
physical environment that encourages open and honest 
discussion, including social spaces for the teams to enjoy  
each other’s company. Our workplace is free from offices  
and the usual trappings of hierarchy.

We believe in sharing early and often, and reinforce this 
through events such as town halls, showcases, stand-ups, 
team away days and company days which share progress, 
successes and challenges. Everything together creates a 
unique and driven environment that we believe results in 
people feeling a sense of belonging and a passion to perform. 
By striving to make Rightmove a great place to work we can 
attract and retain the best talent and provide the best service 
for consumers and customers.  

We are proud of our development culture and the role mobility 
it promotes. In 2018 alone 12 members of our customer 
experience team joined our technology teams in a variety of 
technical roles. Development is not limited to role relevant 
skills. For example, 2018 saw our first ‘Wellness Week’ which 
covered topics such as the impact of good diet and sleep on 
wellbeing. Rightmove was also an early adopter of the ‘Spill’ 
mental health app which gives every employee anonymous 
access to a qualified counsellor at the touch of a button in 
the familiar environment of an app or text message.

Great talent and passion to perform is not enough to make  
a great Rightmover; the way in which we behave towards  
each other, our customers and consumers is vital. We expect 
the very highest standards of ethical behaviour from all 
employees. How we go about our work is central to our 
recruitment, feedback and personal development processes.  

The actions and behaviours of our people create the sense of 
belonging and connection and allow the business to continue 
to thrive and attract great people. In our 2018 ‘Have Your Say’ 
people survey, 91% (2017: 90%) of Rightmovers responded 
that they think ‘Rightmove is a great place to work’.  

Our vibrant culture sets us apart from many organisations  
and is defined by every one of the 500 people who are  
proud to call themselves Rightmovers. I would like to thank 
them all for creating a culture which continues to drive our  
business success.

Peter Brooks-Johnson
Chief Executive Officer

1 March 2019

10

rightmove.co.uk

Strategic report | Real stories

Supporting our customers 
Supporting agents all over the UK as they grow their business is fundamental  
to the success of Rightmove. Joanne Hughes, director of Liverpool-based 
Greenbank Property Services, explains how Rightmove’s higher value  
Optimiser package has helped her agency flourish.

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Joanne Hughes, director of Liverpool-based Greenbank Property Services

The change to digital advertising
We’re far more visible on Rightmove 
than when we were in a little box in the 
newspaper. We used to advertise in the 
local daily paper and it’d cost us £2,000 a 
month, but times change.

With Rightmove, it’s the number  
one platform where people look for 
houses. When we visit sellers, the first 
question they ask isn’t ‘when is it going 
on your website?’, it’s ‘when is it going 
on Rightmove?’

Everyone is coming around to the  
fact that digital is everything now.  
Even my nan has an iPad and she’s 85! 
Older people are becoming more and 
more educated about how to use the 
online world. 

How Rightmove makes a difference
Our package includes a free Premium 
Listing on Rightmove as standard,  
helping all our properties stand out 
ahead of competitors. 

If a property is struggling, Rightmove 
helps as we can use Rightmove’s 
marketing report to encourage 
vendors to reduce their price. 

The proof is in the pudding. They can 
see the Rightmove logo and know 
straight away it isn’t something we’ve 
made up. When we go on valuations we 
can show a potential seller a market 
share report from Rightmove that 
shows we sold at least double the 
amount of properties last year as our 
nearest competitor, and it’s backed by 
a respected brand.

Our Rightmove account manager Sam 
also visits us once a month and always 
gives us great tips and advice. She used 
to be an estate agent, so she knows 
the industry and knows what she’s 
talking about.

Local experts 
Our local market is buoyant, it’s really 
busy. We’ve begun the year brilliantly 
and have started as we mean to go  
on. Going by last year’s figures, we  
have already beaten January 2018’s 
numbers.

Our biggest selling point is the respect 
that we have in the area and getting our 
fees right. We’ve got a good reputation 
and people know we’re honest. I believe 
people buy into a person before 
anything else.

Rightmove plc annual report 2018 11

 
 
Strategic report | Real stories continued
Strategic report | XXX?

Developing our people 
Developing our people is the cornerstone to 
Rightmove’s success. There are several career 
paths to explore, and our very own Sam Pesce, 
business analyst, reveals the story behind  
her own ambitious journey.

Sam Pesce, business analyst within 
the product development team

The foundations for progression
My job is brilliant, I love it here. I feel  
like I have a real purpose working at 
Rightmove and I’m able to make  
things happen, which is such a fun  
part of the job.

I started in the finance department  
back in 2009, so I have now been at 
Rightmove over ten years. 

I’m now a business analyst within  
the product development team, but 
previously I was in internal systems.  
I started there as a one-man-band  
but in five years I’d grown my corner  
of the business to a team of five.

Rightmove is a community
I really enjoy having the freedom to 
explore my new role and to explore 
myself as well. We discuss how we  
solve problems and figure things out. 

We all have space to put any ideas 
forward, which is great.

Just one person can affect change,  
and I think that’s rare. We have a flat 
structure at Rightmove; people say 
we’ve achieved an open hierarchy  
free of office politics and I believe  
that’s true.

Moving to London from the Milton 
Keynes office was such a big change  
for me, I was terrified at first. But the 
interview process was rigorous, which 
gave me confidence as I know we set  
high standards.

My last boss grew my confidence and 
helped me progress my career. He was 
full of guidance and support. He wasn’t 
just a manager, he was a mentor and  
a coach. 

Aiming high
My favourite of the Rightmove values, 
or Hows as we call them, is to be bold.  
It gives us carte blanche to experiment 
and to fail and to understand that, 
provided we learn from the process, 
this is OK.

We set a very high bar for where we 
want to get to. We’re 18 years old as a 
company so we’re still figuring things  
out and we’re constantly maturing  
and evolving. Being a part of that is 
awesome.

My advice to junior Rightmovers would 
be to tell your manager what you want, 
because they need to know. They will 
help you get to where you want to go. 
We employ great people and we’re all 
ambitious and want to try new things, 
so don’t be afraid to express what  
your goals are.

12

rightmove.co.uk

Homemovers  
Roohi and Bally

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Supporting our consumers 
Rightmove helped a young Birmingham couple, Roohi and Bally, 
find their dream home. Their story resonates with millions of 
home-hunters searching for their next move on Rightmove,  
so we spoke to them about their journey. 

The light at the end of the tunnel
We were living in this sprawling urban 
environment and now we’ve come to 
this beautiful, rural and picturesque 
countryside setting – we feel like  
we’ve won the lottery.

We were looking on the outskirts  
of the city for quite a while and we 
couldn’t find anything we liked, and 
that’s when I expanded the map area 
on Rightmove’s ‘draw a search’ feature 
to include Warwick. 

And, bam, it was literally a couple of 
days later that we found our new place 
on Rightmove. As soon as we saw it  
we were blown away and were just 
imagining what we could do with it.  
We never thought of getting something 
like the house we’re in now.

A new beginning
We only realised after moving into our 
home that we have so much on our 
doorstep and therefore so much to be 
grateful for. We got what we wanted 
and a lot more.

It’s so beautiful and calming and really 
makes us appreciate the move and 
where we have come from to what  
we have now.

Our quality of life has increased 
massively. It’s perfect; this home is just 
everything we always wanted, it’s ideal.  
I think we got lucky to find this and  
we’re healthier and happier living here. 
We’d say to other first-time buyers 
searching for a home that they 
shouldn’t fixate on one area, if you 
know the region that you’re after  
try to be more open-minded.

Rightmove plc annual report 2018 13

 
 
Strategic report | Business model

The Rightmove network effect

C

E F FICIE N

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M

P

O

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E

RI

N

The place consumers 
turn to first and 
engage with most

BUYERS  
SELLERS  
RENTERS  
LANDLORDS

SIMPLICITY

G

AGENTS  
DEVELOPERS

Unrivalled exposure, 
leads and products  
for our customers

What we do 
Rightmove is the UK’s number one property portal and the 
UK’s largest property marketplace. We bring the UK’s largest 
and most engaged property audience and the largest 
inventory of properties together in one place. We benefit 
from strong network effects as our property audience and 
the properties our customers advertise create a ‘virtuous 
circle’ enhancing the Rightmove value proposition. 

How we make the market more efficient for consumers 
Rightmove is free to consumers, and it is the only place 
where home buyers and renters can see almost the entire 
UK property market in one place. The ease of accessing 
almost the entire UK property market through fast, always 
available digital platforms means Rightmove has become 
the place consumers turn to first when they think about 
moving home.

Our customers are primarily estate agents, letting agents 
and new homes developers advertising properties for sale 
and to rent in the UK.

Our aim is to create a more efficient housing 
marketplace and make home moving easier 
The UK housing market, both in sales and rentals, is complex 
and often inefficient. Moving home can be a stressful and 
time consuming experience for consumers and an inefficient 
and frustrating process for professionals often with 
elements of wasted effort and unavoidable manual 
processes. We believe by creating a simpler and more 
efficient marketplace we can make home moving in the UK 
easier. A better marketplace which empowers consumers 
and property professionals alike creates a better housing 
market. By creating value for, and building long-term 
partnerships with, both consumers and property 
professionals we are able to grow our revenue.  
Our continued growth allows us to innovate to  
create more value for all.

Finding your next home can be a stressful experience, home 
buyers will often say “it’s got to be perfect” and renters will 
say “it’s got to be worth it”. The simplicity Rightmove brings 
can reduce the stress. The carefully designed website avoids 
distractions in pursuit of simplicity, putting home hunters in 
control of their search and research.  

Rightmove keeps investing to deliver the most engaging 
experience for home movers and our culture of restlessness 
continues to drive improvement and innovation. The 
hundreds of updates to our platforms released each month 
include recent improvements and innovations such as 
‘Keyword Sort’, which allows home hunters to prioritise  
those properties which meet their diverse needs from  
the over one million UK homes for sale or rent listed on 
Rightmove and a raft of technical changes which have 
further reduced the response time of the property search.

14

rightmove.co.uk

Rightmove takes some of the effort out of the home search 
by proactively bringing suitable properties to home hunters, 
and in 2018 we sent more than three-quarters of a billion 
instant alerts (an increase of 30%  compared to 2017) to 
over two million people. Knowing the moment when a new 
property comes to market allows a home hunter to stay 
abreast of the market wherever they are. Combined with  
our near whole of market view, consumers need not fear 
missing their dream property when it comes to market. 

Beyond finding a buyer or tenant, the tools we provide for 
researching the market bring simplicity and confidence to 
sellers and landlords as they consider one of the largest 
transactions of their lives and choose an agent to help  
them on their home moving journey.

How we make the market more efficient for  
industry professionals
By creating the UK’s largest property marketplace we have 
brought together virtually all the audience our customers 
want to attract. We are able to offer the most significant  
and effective exposure for their brands and properties 
resulting in the largest source of high quality leads, thereby 
significantly increasing our customers’ marketing efficiency. 

Our digital solutions help our customers reach their 
audience faster and more efficiently. Winning new business 
is key, but time consuming for our Agent customers; those 
customers who buy our highest value Optimiser package,  
on average win twice as many instructions as those who 
don’t use our solutions. 

Our solutions for New Homes developers help them reach 
almost every serious home buyer in the UK and also help 
them target these buyers both on and off Rightmove.  
Based on our deep knowledge of search habits we 
introduced ‘Active Display’ in 2018 to allow developers to 
re-target interested home hunters within the Rightmove 
environment. Active Display has increased the exposure  
of the properties our New Homes customers are looking  
to promote by 50%.

We also help drive efficiencies within our Agent customers’ 
businesses by providing best in class software that delivers 
data, market insight and analytical tools to help them inform 
their decisions, with 90% of our Agent customers now using 
our software each month.

Rightmove’s culture of restless innovation helps create 
more efficiency opportunities for our customers. For 
example, in 2018 our lead reporting tools were upgraded  
to make them faster and also help agents better identify 
those leads which might contain new business opportunities 
from the 42 million leads we sent in the year. As a result of 
the upgrades more than twice as many customers used  
the lead reports in 2018 saving them valuable time.

How we create value for our shareholders
Our principal sources of revenue are the monthly 
subscription fees paid by customers to advertise all of their 
properties and the fees paid for our additional advertising 
solutions. Our additional advertising solutions increase a 
customers’ share of voice and competitiveness. These are 
critical factors for our customers and particularly for an 
agent to help to win the instruction opportunity to sell or  
rent a home, which remains the lifeblood of their business. 

In 2018 our ARPA was again driven by the value our 
customers see in our platform and our higher value 
packages and products together with membership fee price 
increases. In 2018 ARPA exceeded the £1,000 per month 
milestone for the first time.

As the property industry becomes more digital, Rightmove’s 
market leading audience, best in class software and  
data-driven analytics are becoming even more valuable  
to customers. ARPA growth will continue to be driven by 
increased product penetration, pricing and innovation and  
is underpinned by the value of our unrivalled audience and 
data, our substantial product inventory and our culture and 
track record of innovation.

We also continue to develop a number of smaller adjacent 
businesses such as advertising overseas and commercial 
properties and providing property-related data and  
valuation services.

Rightmove plc annual report 2018 15

Strategic reportGovernanceFinancial statementsStrategic report | Operational key performance indicators 

We use the metrics set out below to track our operational performance.

20,121
20,121
20,121
20,121

19,752
19,752
19,752
19,752

19,304
19,304
19,304
19,304

Number of advertisers
Number of advertisers
Number of advertisers
Number of advertisers
Number of advertisers
21,000
21,000
21,000
21,000
20,000
20,000
20,000
20,000
19,000
19,000
19,000
19,000
18,000
18,000
18,000
18,000
17,000
17,000
17,000
17,000
16,000
16,000
16,000
16,000

2014
2014
2014
2014

2015
2015
2015
2015

2016
2016
2016
2016

Cash returned to shareholders (£m)
Cash returned to shareholders (£m)
Cash returned to shareholders (£m)
Cash returned to shareholders (£m)
180.0
180.0
Definition
180.0
168.5
180.0
168.5
The total number of paid for UK estate  
168.5
168.5
160.0
160.0
and lettings Agency branches/branch 
160.0
160.0
equivalents and New Home developer 
120.0
120.0
120.0
sites advertising properties on  
120.0
80.0
Rightmove  
80.0
80.0
80.0
40.0
40.0
40.0
40.0
0
0
0
0

+0%

2018 performance

140.4
140.4
140.4
140.4

103.4
103.4
103.4
103.4

131.3
131.3
131.3
131.3

112.5
112.5
112.5
112.5

2014
2014
2014
2014

2017
2017
2017
2017

2016
2016
2016
2016

2015
2015
2015
2015

2018
2018
2018
2018

20,427 20,454
20,427 20,454
20,427 20,454
20,427 20,454

e
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R

i

:

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u
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S

2017
2017
2017
2017

2018
2018
2018
2018

842
842
842
842

684
684
684
684

922
922
922
922

754
754
754
754

1,005
1,005
1,005
1,005

Average revenue per advertiser 
Revenue (£m)
Average Revenue Per Advertiser (ARPA in £ per month)
Average revenue per advertiser 
Revenue (£m)
Average revenue per advertiser 
Revenue (£m)
Average revenue per advertiser 
Revenue (£m)
300
1,000
300
1,000
300
1,000
300
1,000
250
250
800
800
250
250
800
800
200
200
600
200
600
200
600
150
600
150
150
400
150
400
100
400
100
400
100
100
200
200
50
50
200
200
50
50
0
0
0
0
0
0
0
0

+9%

e
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R

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u
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S

:

i

2014
2014
2014
2014

2015
2015
2015
2015

2016
2016
2016
2016

2017
2017
2017
2017

2018
2018
2018
2018

2014
2014
2014
2014

2018 performance

Definition
Revenue from Agency and New Home 
advertisers in a given month divided by 
192.1
192.1
the total number of advertisers during 
192.1
167.0
192.1
167.0
the month, measured as a monthly 
167.0
167.0
average over the year

243.3
243.3
243.3
243.3

220.0
220.0
220.0
220.0

267.8
267.8
267.8
267.8

2015
2015
2015
2015

2016
2016
2016
2016

2017
2017
2017
2017

2018
2018
2018
2018

Strategic link
The place consumers turn to first 
and engage with most; and 
innovation to create a simpler  
and more efficient marketplace

Risks

 1

 2

 3

Strategic link
Unrivalled exposure, leads and 
products for our customers

Risks

 1

 2

 3

Traffic (time on site measured in billions of minutes)
Traffic – time on site (billions of minutes)
Traffic – time on site (billions of minutes)
Traffic – time on site (billions of minutes)
Traffic – time on site (billions of minutes)

14
14
14
14
12
12
12
12
10
10
10
10
8
8
8
8
6
6
6
6
4
4
4
4
2
2
2
2
0
0
0
0

11.7
11.7
11.7
11.7

11.7
11.7
11.7
11.7

12.3
12.3
12.3
12.3

11.1
11.1
11.1
11.1

10.2
10.2
10.2
10.2

l

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A
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G

l

2014
2014
2014
2014

2015
2015
2015
2015

2016
2016
2016
2016

2017
2017
2017
2017

2018
2018
2018
2018

:

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100
100
100
100
95
95
95
95
90
90
90
90
85
85
85
85
80
80
80
80
75
75
75
75

95
95
95
95

94
94
94
94

91
91
91
91

90
90
90
90

91
91
91
91

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Underlying basic EPS (pence)
Underlying basic EPS (pence)
Underlying basic EPS (pence)
Underlying basic EPS (pence)
Definition
20.0
20.0
20.0
Total time measured in billions  
20.0
of minutes spent on Rightmove 
platforms during the year
10.0
10.0
10.0
10.0

12.1
12.1
12.1
12.1
2018 performance
10.0
10.0
10.0
+5% year on year
10.0

14.3
14.3
14.3
14.3

15.0
15.0
15.0
15.0

16.3
16.3
16.3
16.3

5.0
5.0
5.0
5.0

0
0
0
0

2014
2014
2014
2014

2015
2015
2015
2015

2016
2016
2016
2016

2017
2017
2017
2017

2018
2018
2018
2018

Underlying operating profit (£m)  
Underlying operating profit (£m)  
Underlying operating profit (£m)  
Underlying operating profit (£m)  
Definition
200
200
184.4
Based on the number of employee 
200
184.4
200
184.4
184.4
respondents selecting ‘Yes’ as a  
response to this question in the  
124.6
124.6
annual employee survey
124.6
124.6

144.3
144.3
144.3
144.3

166.2
166.2
166.2
166.2

150
150
150
150

100
100
100
100

2018 performance

+1% points

50
50
50
50

0
0
0
0

Employee engagement – ‘Rightmove is a great place to work’
Employee engagement (%)
Employee engagement (%)
Employee engagement (%)
Employee engagement (%)

2016
2016
2016
2016
Risks relevant to our KPIs (read more on pages 25 to 27)

2014
2014
2014
2014

2018
2018
2018
2018

2017
2017
2017
2017

2015
2015
2015
2015

2014
2014
2014
2014

2015
2015
2015
2015

2016
2016
2016
2016

2017
2017
2017
2017

2018
2018
2018
2018

18.3
18.3
18.3
18.3

Strategic link
The place consumers turn to first 
and engage with most 

Risks

 2

 3

 4

203.3
203.3
203.3
203.3

Strategic link
Build great teams with a  
culture to innovate

Risks

 5

 1   Macroeconomic environment
 2   Competitive environment

 3   New or disruptive technologies and changing 

 4   Cyber security and IT systems

consumer behaviours

 5   Securing and retaining the right talent

16

rightmove.co.uk 
 
 
 
 
Number of advertisers

Cash returned to shareholders (£m)

20,121

19,752

19,304

20,427 20,454

168.5

131.3

140.4

103.4

112.5

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

Average revenue per advertiser 

Number of advertisers

Revenue (£m)

Cash returned to shareholders (£m)

180.0

160.0

120.0

80.0

40.0

0

300

180.0

250

160.0

200

120.0
150

267.8

168.5

243.3

140.4

220.0

131.3

192.1

112.5

167.0

103.4

1,005

922

20,427 20,454

842

20,121

754

19,752

684

19,304

2014

2014

2015

2015

2016

2016

2017
2017

2018
2018

80.0

100
Strategic report | Financial key performance indicators 

50
40.0

0

0

We use the metrics set out below to track our financial performance. 

2014
2014

2018
2018

2016
2016

2015
2015

2017
2017

Number of advertisers

Traffic – time on site (billions of minutes)
Average revenue per advertiser 

Cash returned to shareholders (£m)
Revenue £m
Underlying basic EPS (pence)
Revenue (£m)

1,005
20,427 20,454
922
12.3
11.7

20,121

11.7

842

19,752

11.1

754

19,304

10.2

684

180.0
20.0
300
160.0
250
15.0
120.0
200

10.0
150

80.0

192.1
12.1
112.5

103.4
167.0
10.0

18.3
168.5
267.8

16.3
243.3
140.4

14.3
220.0
131.3

2018 performance

+10%

Revenue grew strongly in 2018 up 10% to £267.8m (2017: £243.3m)
Risks

2014

2014

2014

2015

2015

2015

2016

2016

2016

2017
2017
2017

2018
2018
2018

0
0

0

2014
2014
2014

2015
2015
2015

2016
2016
2016

2017
2017
2017

2018
2018
2018

40.0

100
5.0
50

Employee engagement (%)

Average revenue per advertiser 
Traffic – time on site (billions of minutes)
1,005

94

684

10.2

754

11.1

91

842

95

11.7

922

11.7

90

12.3

91

2014

2014

2014

2015

2015

2015

2016

2016

2016

2017
2017
2017

2018
2018
2018

150
200
15.0

150
100
10.0
100

50
50
5.0

0
0
0

Underlying operating profit(1) £m
Revenue (£m)
Underlying operating profit (£m)  
Underlying basic EPS (pence)
300
200
20.0
250

203.3
267.8
18.3

184.4
243.3
16.3

166.2
220.0
14.3

144.3
192.1

12.1

124.6
167.0

10.0

Traffic – time on site (billions of minutes)

Employee engagement (%)

Underlying basic EPS(2) (pence per ordinary share)
Underlying basic EPS (pence)
Underlying operating profit (£m)  

2014
2014
2014

2015
2015
2015

2016
2016
2016

2017
2017
2017

2018
2018
2018

 1

 2

 3  4  5

 1

 2

 3  4  5

2018 performance

+10%

Underlying operating profit(1) increased by 10% to £203.3m (2017: £184.4m)  
with underlying operating margin(1) increasing to 75.9% (2017: 75.8%).  
Operating profit increased by 11% to £198.6m (2017: £178.3m) with  
operating margin increasing to 74.1% (2017: 73.3%)
Risks

Number of advertisers

Employee engagement (%)

Cash returned to shareholders £m
Cash returned to shareholders (£m)
Underlying operating profit (£m)  

10.2

94

11.1

91

11.7

12.3

11.7

95

90

91

2014

2014

2015

2015

2016

2016

2017
2017

2018
2018

20.0
200

15.0
150

10.0
100

5.0
50

0
0

19,752

20,121

95

94

19,304

20,427 20,454

91

90

91

2014

2014

2015

2015

2016

2016

2017
2017

2018
2018

180.0
200

160.0
150
120.0

100

80.0

50
40.0

0

0

18.3
203.3

16.3
184.4

166.2
14.3

144.3
12.1

124.6
10.0

2018 performance

+12%

Underlying basic EPS(2) increased by 12% to 18.3p (2017: 16.3p(3)).  
Basic EPS grew by 13% to 17.8p (2017:15.7p(3))
Risks

2014
2014

2015
2015

2016
2016

2017
2017

2018
2018

203.3
168.5

184.4

140.4

166.2

131.3

144.3

112.5

124.6
103.4

 1

 2

 3  4  5

2018 performance

+20%

During the year free cash flow was returned to shareholders in the form of share 
buybacks and dividends with cash returns totalling £168.5m (2017: £140.4m). 
The strong cash return in percentage terms reflects the fact that we have ended 
the year with a £5.1m lower net cash balance than at the start of the year 
Risks

2014
2014

2015
2015

2016
2016

2017
2017

2018
2018

 1

 2

 3  4  5

Average revenue per advertiser 

(1) Before share-based payments charge of £4.3m (2017: £4.9m) and NI charge of £0.4m (2017: £1.2m) on share-based incentives.
(2)  Before share-based payments charge of £4.3m (2017: £4.9m) and NI charge of £0.4m (2017: £1.2m) on share-based incentives 

Revenue (£m)

and no related adjustment for tax.

300

(3) 2017 comparatives have been restated for ease of comparability to reflect the 10:1 share subdivision effective 31 August 2018.

267.8

1,005

922

842

754

684

243.3

220.0

192.1

167.0

17

250

200

150

100

50

0

20.0

15.0

10.0

5.0

0

200

150

100

50

0

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

Traffic – time on site (billions of minutes)

Underlying basic EPS (pence)

11.7

11.7

12.3

11.1

10.2

18.3

16.3

14.3

12.1

10.0

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

Employee engagement (%)

Underlying operating profit (£m)  

94

95

91

90

91

144.3

124.6

203.3

184.4

166.2

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

21,000

20,000

19,000

18,000

17,000

16,000

1,000

21,000

800

20,000

600

19,000

400

18,000

200

17,000

0

16,000

21,000

14

1,000

20,000

12

19,000

800

10

600

8

18,000

6

400

17,000

4

200

2

16,000

0

0

1,000

100

14

800

95

12

600

10

90

8

400

85

6

200

4

80

2

0

75

0

14

100

12

95

10

8

90

6

85

4

2

80

0

75

21,000

100

20,000

95

19,000

90

18,000

85

17,000

80

16,000

75

1,000

800

600

400

200

0

14

12

10

8

6

4

2

0

100

95

90

85

80

75

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statementsStrategic report | Our strategy

Continuing to innovate 

focusing on 
making the 
UK property 
marketplace 
simpler and 
more efficient

Our Marketing Report shows 
the interest a property is 
generating compared to similar 
properties allowing agents to 
communicate the marketing 
performance to a vendor

18

rightmove.co.uk

The Rightmove Tenant 
Passport aims to make the 
process of renting a property 
simpler, quicker and more 
efficient for agents and tenants

Phase one of the Passport allows 
tenants to ‘pre-qualify’ themselves 
when sending an email lead to 
an agent by including their full 
property requirements and basic 
household details. 

Further phases of the Passport solution are 
planned for 2019 which will focus on making 
it easier to arrange a viewing of a property 
and increase the speed and efficiency of 
the tenant referencing process.

Strategic report | Financial review

Robyn Perriss 
Finance Director

During 2018 we have continued to deliver improvements  
for our customers, consumers and our business which has 
resulted in a robust financial performance, despite the 
backdrop of a slightly tougher UK housing market.

Other revenue which includes Overseas, Data Services, 
Commercial and Third Party advertising services increased 
by £2.0m to £20.6m in 2018, driven principally by growth in 
our Commercial business which grew by 36% to £5.5m.

Revenue

Agency  
New Homes 
Other 

Total revenue 

2018 
£m 

201.0 
46.2 
20.6 

267.8 

2017 
£m 

185.2 
39.5 
18.6 

243.3 

Change

Revenue by 
segment 2018 (%)

9%
17%
11%

10%

8

17

75

Agency branches 
New Homes developments 

17,328 
3,126 

 17,626 
2,801 

(2)%
12%

2018 

2017 

Change

Total membership  
at year end 

20,454 

20,427 

0%

Agency

New 
Homes

Other

Revenue bridge (£m)

300

275

250
225

200

175
150
125

100

243.3

2017

20.4

2.1

2.0

267.8

ARPA 
growth

Customer
growth

Other
growth

2018

We have experienced another year of strong revenue growth 
with overall revenue up 10% at £267.8m. Our Agency 
business, which is our largest business, was the principal 
driver of the revenue growth increasing by £15.8m year on 
year to £201.0m (2017: £185.2m). Revenue growth was 
driven by a combination of increased spending on advertising 
products and packages and membership price increases. 

The number of Agency offices ended down 2.0% compared 
to the start of the year at 17,328 (2017: 17,626), reflecting 
slightly tighter trading conditions for our customers in the 
second half of 2018.

Revenue from our New Homes business grew strongly to 
£46.2m (2017: £39.5m), an increase of 17% year on year.  
This was driven by sales of additional advertising products 
including record digital marketing revenue and encouraging 
growth in our new Active Display product, underpinned by 
growth in development numbers, up 12% year on year to 
3,126 developments (2017: 2,801).

Underlying operating profit

Revenue 
Underlying operating costs 

Underlying operating profit 
Share-based payments 
NI on share-based incentives 

Operating profit 

2018 
£m 

267.8 
(64.5) 

203.3 
(4.3) 
(0.4) 

198.6 

2017 
£m 

243.3 
(58.9) 

184.4 
(4.9) 
(1.2) 

178.3 

Change

10%
10%

10%
(12)%
(67)%

11%

Underlying operating profit(1) increased by 10% to £203.3m 
(2017: £184.4m) and underlying operating margin(1) 
increased to 75.9% (2017: 75.8%). This was due to 
continued strong revenue growth coupled with a slightly 
lower percentage increase in underlying operating costs(1). 

Underlying operating costs(1) increased by £5.6m to £64.5m 
(2017: £58.9m). Of the increase, £2.4m related to salaries 
and associated employee costs representing an increase in 
average headcount to 495 (2017: 479) together with general 

Rightmove plc annual report 2018 19

Strategic reportGovernanceFinancial statements 
 
 
 
 
 
  
 
  
  
 
 
 
 
 
Strategic report | Our strategy

Supporting our customers 

helping our 
customers  
win more 
business

Our seminars are always well 
supported with 11,000 agents 
attending seminars and  
webinars in 2018

We care about our customers’ 
business success and building  
strong partnerships is vital to 
support their ambitions.  

Customer focused tools and products.
We have continued to innovate our market 
intelligence software for agents, Rightmove 
Plus, with 90% of our Agency customers 
using our tools each month.

We recognise our role in  helping 
our customers keep up to date 
with a changing industry, 
covering subjects such as GDPR

20

rightmove.co.uk

Strategic report | Financial review continued

wage inflation. Technology costs increased by £1.0m year on 
year due to continued innovation in our platforms and tools 
including investment in the Rightmove Tenant Passport 
proposition. The balance of the year on year increase related 
to continued investment in the Rightmove brand principally  
through increased media spend, primarily television and 
outdoor advertising.

Underlying operating profit(1) is reported before share-based 
payments, which are a significant non-cash charge driven by 
a valuation model, and National Insurance on share-based 
incentives, which is driven by reference to the Rightmove plc 
share price and so subject to volatility, rather than 
operational activity. The directors consider underlying 
operating profit(1) to be the most appropriate indicator of  
the performance of the business and year on year trends. 

Earnings per share (EPS)
Underlying basic EPS(2) increased by 12% to 18.3p  
(2017: 16.3p(3)). Basic EPS increased by 13% to 17.8p  
(2017: 15.7p(3)). Underlying basic EPS is considered to be 
more representative of the operating performance of the 
business and the year on year trends as share-based 
payments are a non-cash charge and NI on share-based 
incentives is subject to volatility based on the Rightmove plc 
share price. A reconciliation between basic EPS and 
underlying basic EPS is set out in Note 11.  

The growth in EPS was mainly attributable to the increase  
in profitability in the year together with the benefit of our 
continued share buyback programme which reduced the 
weighted average number of ordinary shares in issue to 
901.3m (2017: 919.3m(3)).

Share-based payments and National Insurance (NI)
In accordance with IFRS 2, a non-cash charge of £4.3m 
(2017: £4.9m) is reflected in the income statement 
representing the amortisation of the fair value of  
share-based incentives granted.

NI is being accrued, where applicable, at a rate of 13.8%  
on the potential employee gain on share-based incentives 
granted. Based on a closing share price of £4.32 at  
31 December 2018 in respect of the outstanding share-based 
incentives granted, together with the realised NI cost on  
share-based incentives exercised in the year, there was a 
charge of £0.4m (2017: £1.2m) in the year.

Taxation
The consolidated effective tax rate for the year ended  
31 December 2018 was 19.1% (2017: 19.1%) broadly in  
line with the UK enacted tax rate of 19.0%. 

We are committed to being a responsible tax payer acting  
in a straightforward and open manner in all tax matters.  
The total tax paid in respect of 2018 was £103.0m 
(2017: £96.6m). £39.0m (2017: £38.6m) related to 
corporation tax and employer’s NI and apprenticeship  
levy borne by the Group while the remaining £64.0m  
(2017: £58.0m) was collected in respect of payroll taxes  
and VAT. The Company currently has no open tax authority 
enquiries in respect of any tax and there are no known 
material tax risks based on the positions adopted.  
The Company has therefore not recognised any uncertain 
liabilities in relation to estimates of additional tax which  
may be pursuant to enquiries. 

Balance sheet

Summary consolidated statement of financial position

Property, plant and equipment 
Intangible assets 
Deferred tax assets 
Trade and other receivables 
Contract assets 
Cash & money market deposits 
Trade and other payables 
Contract liabilities 
Lease liabilities 
Provisions 
Income tax payable 

Net assets 

2018 
£m 

15.2 
2.9 
2.8 
22.5 
0.4 
19.9 
(18.1) 
(2.1) 
(13.0) 
 (1.1) 
(16.8) 

12.6 

2017 
£m 

2.7 
3.3 
5.7 
35.1 
– 
25.0 
(38.9) 
– 
– 
(1.0) 
(14.7) 

17.2 

Change 
£m

12.5
(0.4)
(2.9)
(12.6)
0.4
(5.1)
20.8
(2.1)
(13.0)
(0.1)
(2.1)

(4.6)

Rightmove’s balance sheet at 31 December 2018 showed 
total equity of £12.6m (2017: £17.2m). The year on year 
reduction of £4.6m reflects the growth in profit and retained 
earnings in the year, offset by the return of capital to 
shareholders in the form of share buybacks and dividends 
during the year in excess of profits, resulting in a lower  
cash and money market deposits balance of £19.9m 
(2017: £25.0m).

The early adoption of IFRS 16 Leases has resulted in the 
recognition of new right of use assets included within 
property, plant and equipment in relation to leased premises 
and motor vehicles and a corresponding lease liability 
reflecting the net present value of future minimum  
lease payments.

Rightmove plc annual report 2018 21

Strategic reportGovernanceFinancial statements 
 
 
 
Strategic report | Our strategy

Building great teams 

a place  
where 
everyone  
has the  
space to  
grow

Our people have a wide range of 
experience, skills and perspectives 
that we believe promotes 
innovation, constructive  
challenge and success 

22

rightmove.co.uk

During the year over 50 employees 
came together to take part in the 
Milton Keynes Marathon, raising 
funds for two charities which are 
important to many Rightmovers

We focus on building great teams 
and making Rightmove a great  
place to work. 

Building great teams with a culture  
to innovate.
Rightmove has a culture which is both restless 
and focused. We strive to create one team of 
Rightmovers with as few barriers as possible 
to rapid growth and innovation.

During 2018, £113.5m was spent in the repurchase of  
our own shares (2017: £90.8m) whilst a further £55.0m 
(2017: £49.6m) was paid in dividends reflecting the increased 
final dividend for 2017 and the 0.3p increase in the interim 
dividend for 2018 to 2.5p. This brings the total cash returned 
to shareholders in the year to £168.5m (2017: £140.4m).

The closing Group cash and money market deposit balance 
at the end of the year was £19.9m (2017: £25.0m).

Dividends
Consistent with our policy of growing dividends in line  
with the increase in underlying EPS(2), the directors are 
recommending a final dividend of 4.0p (2017: 3.6p(3)) per 
ordinary share, which together with the interim dividend 
makes a total dividend for the year of 6.5p (2017: 5.8p(3)),  
an increase of 12%. The final dividend, subject to 
shareholder approval, will be paid on 31 May 2019  
to all shareholders on the register on 3 May 2019. 

Robyn Perriss
Finance Director

1 March 2019

Our deferred tax asset, representing the future tax  
benefits from share-based incentives, is lower at £2.8m 
(2017: £5.7m) due to the exercise of share-based  
incentives during the year outweighing new share-based 
awards granted. 

The adoption of IFRS 15 Revenue from Contracts with 
Customers has resulted in some reclassification in the 
balance sheet as the Group no longer recognises trade 
receivables and a corresponding deferred income balance 
(within trade and other payables), for amounts billed in 
advance for which services have not yet been provided.  
IFRS 15 classifies this as a contract liability as the Group  
has not yet delivered the services to its customers, and a 
contract asset. IFRS 15 requires the offset of contract 
assets and liabilities within the same contract. There is  
no overall impact at a net asset level as set out in Note 2  
on page 98.

Adjusting for the application of IFRS 15 on a like for like basis 
trade receivables increased by 15.0% which is higher than 
the growth in revenue reflecting the timing of cash 
collections over year end. On a like for like basis trade and 
other payables were broadly in line with 2017.

Cash flow 
Rightmove continues to see strong cash generation and to 
return all free cash generated to shareholders. Predictable 
cash flows reflect the subscription nature of the business 
coupled with low working capital requirements. Cash 
generated from operating activities(4) was up 9% to £200.4m 
(2017: £183.9m) and operating cash conversion was once 
again in excess of 100%.

Tax payments were slightly lower at £32.8m (2017: £33.2m) 
reflecting the reduction in the UK enacted tax rate from 
19.3% to 19.0%. £0.2m (2017: £0.2m) was paid in relation to 
bank charges and bank facility fees resulting in net cash from 
operating activities of £167.4m (2017: £150.5m).

Capital expenditure of £1.7m (2017: £2.2m) includes 
investment in new servers and computer equipment and  
the final phase of the refurbishment of our London office.

Proceeds of £0.6m (2017: £0.7m) were received on the 
exercise of share-based incentives and £0.7m (2017: £0.8m) 
was applied to purchase shares to fund the Rightmove Share 
Incentive Plan. 

(1)  Before share-based payments charge of £4.3m (2017: £4.9m) and NI charge  

(3)  2017 comparatives have been restated for ease of comparability to reflect the 

of £0.4m (2017: £1.2m) on share-based incentives. 

10:1 share subdivision effective 31 August 2018.

(2)  Before share-based payments charge of £4.3m (2017: £4.9m) and NI charge  
of £0.4m (2017: £1.2m) on share-based incentives and no related adjustment  
for tax. 

(4)  Cash generated from operating activities of £200.4m compared to operating 

profit as reported in the profit or loss of £198.6m.

Rightmove plc annual report 2018 23

Strategic reportGovernanceFinancial statementsStrategic report | Risk management

Approach to risk management
The Board has overall responsibility for ensuring that risk is 
effectively managed across the Group. The primary method 
by which risks are monitored and managed is through the 
monthly Executive Committee meetings. The subject of risk 
is included on each monthly agenda and any significant new 
risks or change in status to existing significant risks is 
discussed and actions taken as appropriate.

The Group operates a cautious approach to risk and its  
‘risk appetite’ is relatively low. The open culture which is 
embedded throughout Rightmove is such that objective 
views are made when assessing risks and internal controls, 
dialogue is encouraged, and decisions are not made until 
risks have been appropriately considered.

On a bi-annual basis, risk is reviewed by operational 
management across each business area. This review 
includes a detailed assessment of new and existing 
identified risks, the likelihood of each risk occurring and  
the potential impact, together with controls and mitigating 
procedures in place. This information is combined to form a 
consolidated risk register which is reported to the Executive 
Committee for review and challenge, ahead of final review 
and approval by the Board. The Board reviewed the risk 
register at both the February 2018 and November 2018 
Board meetings, with a particular focus on the principal  
risks identified and any new or emerging risks.

Risk management is reinforced by the Group’s continuous 
process to design and embed strong internal controls  
across the business as we grow, particularly in relation to 
smaller other business areas. The Group’s internal control 
framework is aligned to a ’three lines of defence’ model. 
Operational management is the organisation’s first line  
of defence as they are primarily responsible for the direct 
management of risk and ensuring that appropriate 
mitigating controls are in place and that they are operating 
effectively. The second line is formed by the Group’s internal 
compliance and oversight functions such as company 
secretariat, finance, tax, treasury and legal. The third line 
includes both internal and external audit reporting to the 
Audit Committee.

The Audit Committee receives and analyses regular  
reports from management and the outsourced internal  
audit function on matters relating to risk and control and 
reviews the timeliness and effectiveness of corrective action 
taken by management. The Audit Committee on behalf of 
the Board also considers the findings and recommendations 
of its external auditor throughout the year in relation to the 
design and implementation of effective financial controls. 
Further detail of these activities are included within the Audit 
Committee report on pages 44 to 50.

Risk management framework

Board/Audit Committee

Executive Committee

Risk register and risk review

Operational management

Internal controls  
and compliance 

External audit and  
outsourced internal  
audit activities

24

rightmove.co.uk

Strategic report | Principal risks and uncertainties

A description of the principal risks and uncertainties faced  
by the Group in 2018, together with the potential impact  
and monitoring and mitigating activities is set out in the  
table below.

We recognise that the Group is exposed to risks wider than 
those listed, however, we have disclosed those that we 
believe are likely to have the greatest impact on the Group 
delivering its strategic objectives and those that have been 
the subject of discussion at recent Board and Audit 
Committee meetings.

Key risk and description

Impact

Changes in the year

Monitoring and mitigation

Change 
from  
prior year

 1 Macroeconomic 
environment 
The Group derives almost 
all its revenues from the 
UK and is therefore 
dependent on the 
macroeconomic 
conditions surrounding the 
UK housing market and 
consumer confidence 
which impacts on property 
transaction levels. 
Specific considerations 
resulting from the UK’s 
decision to leave the EU 
have been outlined on 
page 28.

Substantially fewer housing 
transactions than the 
norm may lead to a 
reduction in the number  
of Agency branches or 
New Home developments, 
both of which are major 
determinant of the  
Group’s revenue.
In addition, a contraction in 
the volume of transactions 
in the UK housing market 
could lead to a reduction  
in advertisers’ marketing 
budgets which could 
reduce the demand for  
the Group’s property 
advertising products.

Housing transactions in 
2018 were down 2% year 
on year versus 2017 
ending the year at 1.2m(1).  
Stable overall membership 
numbers with a 2% fall in 
Agency branches being 
offset by a 12% rise in New 
Homes developments.
ARPA was up £83 year on 
year to £1,005(2), reflecting 
continued adoption of 
advertising products and 
price rise activities.

 2 Competitive environment
The Group operates in a 
competitive marketplace 
with attractive margins 
and low barriers to entry. 
This may result in 
increased competition 
from existing competitors 
or new entrants targeting 
the Group’s primary 
revenue markets.

Increased competition may 
impact on Rightmove’s 
ability to grow revenue due 
to the potential loss of:
• audience;
• advertisers;
•  demand for additional 
advertising products.

Market share of the top 
four property portals has 
seen a small increase to 
76%(3) with Rightmove 
continuing to have the 
largest and most engaged 
audience of any UK 
property portal.

•  Monitoring of housing 

market including leading 
indicators and trends in 
Rightmove membership.
•  Continuing to provide the 

most significant and 
effective exposure for 
customers’ brands and 
properties, be the largest 
source of high quality 
leads and offer value 
-adding products and 
packages and help drive 
operational efficiencies 
for our customers, 
thereby embedding the 
value of our membership.
•  Maintaining a flexible cost 
base that can respond to 
changing conditions.

•  Communication of the 
value of Rightmove 
membership to 
advertisers.

•  Continued investment  

in our account 
management teams  
to ensure we stay close  
to our customers and 
local markets and help 
our customers run  
their businesses  
more efficiently.

•  Sustained marketing 
investment in the 
Rightmove brand.

•  Sustained investment 

and innovation in serving 
both home hunters and 
our customers.

Rightmove plc annual report 2018 25

Strategic reportGovernanceFinancial statements 
 
Strategic report | Principal risks and uncertainties continued

Key risk and description

Impact

Changes in the year

Monitoring and mitigation

Change 
from  
prior year

Failing to innovate may 
impact on Rightmove’s 
ability to grow revenue due 
to the potential loss of:
• audience engagement;
• advertisers;
•  demand for additional 
advertising products.

Phase one of the 
Rightmove Tenant 
Passport was launched in 
2018. This allows tenants  
to ‘pre-qualify’ themselves 
when sending a lead to 
agents by including their  
full requirements and a 
simple affordability check.

 3 New or disruptive 
technologies and 
changing consumer 
behaviours
Rightmove operates in  
a fast-moving online 
marketplace. Failure to 
innovate or adopt new 
technologies or failure  
to adapt to changing 
customer business 
models and evolving 
consumer behaviour may 
impact the Group’s ability 
to offer the best products 
and services to its 
advertisers and the best 
consumer experience.

4 Cyber security and IT 

systems
The Group has a high 
dependency on 
technology and internal  
IT systems.
In today’s digital world 
there are increased risks 
associated with external 
cyber attacks which could 
result in unavailability of 
our platforms.
A security breach such as 
corruption or loss of key 
data may disrupt the 
efficiency and functioning 
of the Group’s day to day 
operations.

Any loss of website 
availability or theft or 
misuse of data held within 
the Group’s databases and 
IT systems could result in:
•  reputational damage to 
the Group as a result of 
loss of consumer and 
customer confidence in 
the Rightmove brand; and
•  financial loss arising from 
potential penalties and 
fines.

The enactment of the  
new EU General Data 
Protection Regulation 
(GDPR) in May 2018 has 
significantly increased  
the maximum potential 
financial impact of a 
personal data breach. 
Over the past year we have 
taken the opportunity to 
review processes that 
involve data collection, 
storage or processing  
and updated or amended 
them to ensure they meet 
GDPR requirements.

•  Continual improvements 
to our platforms including 
ongoing investment in 
mobile and tablet 
platforms.
•  Developing our product 
proposition to meet our 
customers’ needs and 
evolving business models.
•  Large in-house 
technology team with 
culture of innovation. 
•  Ongoing monitoring of 
consumer behaviour and 
annual ‘Hackathons’ which 
allow employees to spend 
time during work hours to 
develop their own online 
property related ideas.
•  Regular contact with the 
start-up and prop-tech 
communities to stay 
abreast of innovations  
in the marketplace.

•  Disaster Recovery and 

Business Continuity Plans 
in place, subject to regular 
review and testing.

•  Use of three data centres 

to load balance and 
ensure optimal 
performance and 
business continuity 
capability.

•  Regular backups  

of key data.

•  Regular testing of the 

security of the IT systems 
and platforms including 
penetration testing and 
distributed denial of 
service attack procedures.

•  Ongoing investment in 

security systems.

•  Ongoing monitoring of 

external threats through 
updates from external 
specialists and 
collaboration with other 
online organisations.

•   Regular internal  
security training and 
‘spearphishing’ tests to 
minimise risk of social 
engineering attacks.

26

rightmove.co.uk

 
 
Key risk and description

Impact

Changes in the year

Monitoring and mitigation

Change 
from  
prior year

 5 Securing and retaining 

the right talent
Our continued success is 
dependent on our ability to 
attract, recruit, retain and 
motivate our highly skilled 
workforce.

The inability to recruit and 
retain talented people could 
impact our ability to maintain 
our financial performance 
and deliver growth.
When key staff leave or 
retire, there is a risk that 
knowledge or competitive 
advantage is lost.

Our latest employee survey 
showed continued strong 
levels of employee 
engagement with 91% of 
Rightmovers thinking that 
‘Rightmove is a great place 
to work’.

•  Ongoing succession 

planning and development 
of future leaders.

•  Payment of competitive 
reward, including a blend  
of short and long-term 
incentives for senior 
management.
•  The ability for all employees 
to participate in the 
success of the Group 
through the SIP and  
SAYE schemes.
•  Regular staff 
communication  
and engagement.
•  Maintaining the culture of 
the Group, which generates 
significant staff loyalty.

   Small increase in risk  

   Risk unchanged

(1)  Source: HMRC transactions for the UK as published on 22 January 2019.
(2)  Revenue from Agency and New Home advertisers in a given month divided  

by the total number of advertisers during the month, measured as a monthly  
average over the year. 

(3)  Source: comScore.

Rightmove plc annual report 2018 27

Strategic reportGovernanceFinancial statements 
 
 
Strategic report | The EU referendum

The result of the UK’s EU referendum in 2016 increased the 
level of macroeconomic uncertainty and could increase the 
likelihood of the housing market macroeconomic risks set  
out on page 25. During 2018 the Board has continued to 
assess the impact of the EU referendum result in relation  
to the broader housing market, transaction levels and our 
customer base and has concluded that there has been no 
material change to the severity of this risk. In particular, the 
directors considered the following:

•  The Rightmove business is largely subscription based and is 
therefore less susceptible to short-term shocks or variations 
in the property market or wider economy;
•  Around two-thirds of our Agency customers also provide 
lettings services which may mitigate the impact of any 
downturn in the property market on their business; and
•  A reduction in housing market activity increases the 
propensity for advertisers to evaluate their marketing spend 
both offline and on other portals and we remain confident in 
the strength of the Rightmove value proposition.

The directors believe that our strong market position and 
relationships with our customers, and the value embedded 
in our membership continue to position us well providing 
that housing transaction volumes do not take a sharp 
downward turn.

In relation to both our cost base and day to day operational 
issues we perceive the potential impact on Rightmove of a 
‘hard Brexit’ to be low as:
•  We are a UK domiciled business with very little interaction 
with EU customers or suppliers; 
•  None of our employees will lose the right to stay in the UK; 
we currently employ 23 EU nationals; and
•  We purchased less than £100,000 in supplies from 
EU-based suppliers in 2018. The impact of further 
depreciation of Sterling versus the US Dollar in relation to 
licence costs is also not considered to be material.

Our balance sheet philosophy to date has been to maintain a 
simple debt-free position, which we believe is a strength as 
we have no debt-refinancing or interest-related Brexit risks.

Strategic report | Viability statement

In accordance with provision C.2.2. of the 2016 UK Corporate 
Governance Code, the directors have assessed the viability of 
the Group over a three-year period, taking into account the 
Group’s current position and the potential impact of the 
principal risks and uncertainties set out on pages 25 to 27. 
Based upon the robust assessment of the principal risks facing 
the Group, including those that would threaten its business 
model, future performance, solvency or liquidity, the directors 
have a reasonable expectation that the Group and the 
Company will be able to continue in operation and meet its 
liabilities as they fall due over the three-year period to 31 
December 2021.

The directors have determined that a three-year period to  
31 December 2021 constitutes an appropriate period over 
which to provide its viability statement, as the Group operates 
within the online digital marketplace, and projections looking 
out further than three years become significantly less 
meaningful in the context of the fast moving nature of the 
market. Three years is also the period considered under the 
Group’s current three-year strategic plan. The three-year plan 
is reviewed by the Board and is developed on a segment by 
segment basis using a bottom up model. The three-year plan 
makes certain assumptions about Agency and New Homes 
customer numbers, ARPA growth and Other revenue streams 

and considers the Group’s profitability, cash flows and dividend 
cover over the period. 

The plan is subject to robust downside sensitivity analysis 
which involves flexing a number of the main assumptions 
underlying the plan. Where appropriate, analysis is carried out 
to evaluate the potential financial impact over the period of the 
Group’s principal risks actually occurring. Specific scenarios 
that have been modelled include downside scenarios in 
relation to the key drivers of revenue being customer numbers 
and ARPA together with the impact of a plausible combination 
of these scenarios. Furthermore, our business model is 
structured so that the Group is not overly reliant on a 
concentrated customer base with no single customer 
constituting more than 2% of Group revenue. 

Also our significant free cash flow and our ability to adjust our 
discretionary share buyback programme provides long-term 
comfort around viability in the face of adverse economic or 
competitive conditions. 

Whilst this review does not consider all the risks that the Group 
may face, the directors consider that this stress-testing based 
assessment of the Group’s prospects is reasonable in the 
circumstances of the inherent uncertainty involved.

28

rightmove.co.uk

Strategic report | Corporate responsibility

As the largest property portal in the UK, Rightmove is 
committed to its responsibility as a corporate member  
of society. How we operate our business underpins the 
contributions we make to our workplace, our marketplace, 
the environment and wider society. At the heart of 
everything we do are the Rightmove Hows, the essential 
values and behaviours our employees exemplify, which 
reflect our culture and benefit both the business and the 
wider communities in which we operate.

The Hows

   Do the right thing for consumers and customers

   Build great teams because Rightmove is people

   Be curious and go out of your way to understand

   Share honestly, early and often

   Take responsibility and make things that matter happen

   Make complex things as simple as possible

   Drive improvement, we can always be better

   Dare to do, be bold. Don’t be afraid of mistakes  

you can learn from

   Be approachable and appreciate what others do

   Enjoy the journey, be part of it

Making a difference to our  
employees in the workplace

We believe that our people are the key to Rightmove’s 
success and our most valued asset. We have always strived 
to make Rightmove a great place to work and embedded this 
into our strategic management objectives. We are proud of 
the energy, talent and experience our people bring to the 
business. Our open and supportive culture is shaped by the 
Rightmove Hows and these values manifest themselves  
in our fast-paced and highly customer-oriented approach  
in our commitment to being an exciting, innovative and 
digital-led company.

Recruitment 
Recruiting the right people with capability and experience to 
drive growth is vital to our business plan. The highly competitive 
market for technology and customer centric skills means that 
we are strongly focused on maintaining a happy, collegiate 
working environment and providing a comprehensive range  
of benefits to attract and retain the best people. 

We also believe that long-term commitment from 
Rightmove employees is key to our culture and success.  
For a relatively young company we are proud that 70 people 
have celebrated ten or more years’ service, which represents 
over 14% of our employees and we believe contributes to 
our strong people survey results. 

Referrals from existing employees are a valuable source of 
new recruits, typically ensuring a higher quality candidate 
with a better cultural fit. In 2018, 8% of new employees were 
introduced to Rightmove by an existing employee. 

Employees with disabilities
It is our policy that people with disabilities should have full 
and fair consideration for all vacancies. During the year we 
continued to demonstrate our commitment to interviewing 
and employing those people with disabilities who fulfil the 
minimum criteria for a role and we endeavour to support  
and retain employees who become disabled during their 
employment with us.

People development and training 
To ensure our colleagues can work to the best of their ability, 
we continue to invest in extensive training and leadership 
programmes, designed to equip them with all the necessary 
skills to provide exceptional service to our customers and 
consumers. All new employees joining Rightmove are given 
the best introduction to the business and our customers 
through attending two ‘How Rightmove fits together’ 
courses based at our Milton Keynes and London premises. 
They also attend an off-site residential induction course to 
introduce them to Rightmove’s culture and values. 

We recognise that all our employees are unique and have 
different needs and learning styles. We offer learning 
opportunities covering both technical and non-technical  
skills that are aligned to our collaborative and inclusive culture; 
including workshops, on the job training, attendance at 
conferences, coaching and mentoring, online learning and 
professional qualifications. In 2018, 5% of our employees 
were promoted into new roles. We are proud of our 
development culture and the skills mobility it promotes.  
In 2018 alone 12 members of our customer experience  
team joined our technology teams in a variety of  
technical roles.

Rightmove plc annual report 2018 29

Strategic reportGovernanceFinancial statementsStrategic report | Corporate responsibility continued

Employee benefits 
Whilst we believe that being a great place to work helps us 
attract the best talent we also reward all our employees  
with a range of competitive benefits.

Rightmove contributes towards a group stakeholder pension 
plan. Opt out rates are low and currently 95% of employees 
are members of the pension plan. We also offer private 
healthcare complemented by a cash plan scheme for all  
our employees’ medical needs. 

It is important that our people can directly benefit from their 
contribution to the success of Rightmove and we offer two  
all-employee share plans. Every employee can join the 
Group’s Save As You Earn Scheme (Sharesave), which allows 
employees to save money from their salary with the option to 
purchase shares at a discount after three years. In November 
2018, the Group’s tenth Sharesave contract matured allowing 
employees to benefit from the Group’s success and strong 
share price growth over the last three years. 67% of our 
employees currently participate in Sharesave.

Awards under the Rightmove Share Incentive Plan were 
again made to every qualifying employee. This year, 500(1) 
shares were awarded to each employee in January 2018 and 
a further award of 475 shares was made in late December.  
In January 2018 the Group’s first SIP free share award 
became available for employees to sell, subject to tax, 
allowing them to benefit from the strong share price  
growth since 2015.

We offer flexible working arrangements, fully support part-
time working and reduced hours to allow our employees  
to balance their work and family commitments. A flexible 
holiday scheme, was introduced in 2018, allowing employees 
to buy or sell up to five days (or the part-time equivalent)  
of holiday each year to suit their personal circumstances. 
The scheme is popular, with 22% of employees taking 
advantage of buying or selling holiday in 2018.

Engagement
We encourage employee involvement and keep colleagues 
informed of the Group’s activities through town halls, 
business performance updates with senior management 
and quarterly sales conferences. 

We have an employee recognition scheme, based on the 
Rightmove Hows which allows us to focus on how we work, 
not just on what we achieve. Every month, we focus on one  
of the Rightmove Hows and employees have the opportunity 
to recognise colleagues demonstrating these behaviours.

We conduct bi-annual ‘Have your Say’ people surveys to 
gauge what our employees think and how they feel about 
working for Rightmove. The survey results are followed up  

by every manager and we are never complacent about  
the importance of acting on colleagues’ feedback. We are  
proud of another set of strong results from the survey with 
highlights including:
•  91% of respondents think Rightmove is a great place to work;
•  95% of respondents enjoy working in their team; and
•  92% of respondents are proud to tell people they work  

for Rightmove.

We believe employee engagement is vital. Harnessing  
and directing that engagement leads to the Group’s 
performance, therefore it is pleasing to note that 90%  
of respondents understand how their role contributes  
to achieving the business plan.

An employee engagement score will again form part of the 
senior management bonus criteria in 2019, demonstrating 
the importance of employee engagement to the continuing 
success of Rightmove.

Equality and diversity 
Rightmove is committed to equality of opportunity in all our 
employment policies and practices. Our recruitment and 
selection processes focus on selecting the best candidate 
for each role, regardless of their age, gender, sexuality,  
full or part-time status, disability and marital status.

We recognise that a diverse workforce reflects Rightmove’s 
broad consumer base and our many customers. Our people 
have a wide range of experience, skills and perspectives that 
we believe promote innovation, constructive challenge and 
success. Drawing on a wide variety of personal attributes 
helps us anticipate what our customers expect from their 
Rightmove membership and what home hunters want from 
Rightmove, which drives value in the way we do business.

The Board continues to focus on succession planning and 
developing potential within the senior management team. 
During the year Russell Reynolds conducted a succession 
and capability review covering high potential employees 
within our leadership team. The review covered independent 
capability interviews, internal referencing and psychometric 
profiling. The intent of the review was not only to provide 
independent feedback on succession, but to provide an 
opportunity for personal development to help these 
employees be ‘the best they could be’.

As at 31 December 2018, 36% (2017: 26%) of our leadership 
team(1), were female. The Board is keen to strengthen female 
representation in senior roles and has been a contributor to 
the Hampton-Alexander Review, a Government sponsored 
initiative which aims to increase female leadership within  
the FTSE 350. Rightmove has met its Hampton-Alexander 
Review target of 33% female leadership by 2020 two years 
ahead of schedule. 

(1) Adjusted for the 10:1 share subdivision effective 31 August 2018.

30

rightmove.co.uk

At 31 December 2018, female representation on the Board 
was 50%, this combined with our strong female leadership 
team representation resulted in us being placed second in the 
2018 Hampton-Alexander FTSE 100 Women Leaders table.

A breakdown by gender of the number of directors and 
employees as at 31 December 2018 by various classifications 
as required by the Companies Act 2006, is set out below:

Directors

Hampton-Alexander(1)

We are confident that all Rightmove employees are paid 
equally for working in the same jobs and we are pleased to 
report that men and women are almost equally represented 
in our wider workforce. The main contributor to Rightmove’s 
gender pay gap is the mix in Rightmove communities 
comprising the highest and lowest quartile salaries.  
Women are under-represented in the higher paid senior 
management and technology teams and men are  
under-represented in the customer experience teams. 
Senior management(2)

All Rightmove employees

4

4

12

21

Female (50%)

Male (50%)

Female (36%)

Male (64%)

11

Technology is a sector challenged by a lack of gender 
diversity, but accepting the status quo is not part of the 
Rightmove culture. We continue to have an equal gender 
split within our technical team leader positions and we’re 
pleased with the progress of our internal talent pipeline 
which has seen opportunities for several females to  
progress from Customer Experience roles to positions  
in our technology teams.
Male (65%)

Female (51%)

Female (35%)

257

267

20

Male (49%)

Directors

Hampton-Alexander(1)

Senior management(2)

All Rightmove employees

4

4

12

21

11

20

257

267

Female (50%)

Male (50%)

Female (36%)

Male (64%)

Female (35%)

Male (65%)

Female (51%)

Male (49%)

Below is our gender pay gap as at April 2018, together  
with a description of some of the initiatives that we have 
implemented to improve our gender balance going forward.

Difference between male and female pay

2018 
Mean  Median 

  2017

Mean  Median

Difference in hourly  
rate of pay(3) 

28.2% 

36.4% 

30.6% 

37.0%

Difference in bonus pay(4) 

63.8% 

45.6% 

70.4% 

36.5%

(3) Calculated using Rightmove Group Limited pay data from April 2018.
(4)  Calculated using 12 months of Rightmove Group Limited bonus pay  

(1)  The Hampton-Alexander cohort comprises members of the Executive  

data to 5 April 2018.

Committee and their direct reports.

(2)  The Senior Management Team comprises the Hampton-Alexander cohort,  

excluding the executive directors.

Gender pay
Rightmove has published its second gender pay gap report, 
containing data as at April 2018. Since publishing our first 
gender pay gap report in 2017, we have taken a number  
of actions towards closing our pay gap. We have seen an 
improvement in our gender pay gap closing our mean pay 
gap by 2.4% and mean bonus pay gap by 6.6% that shows 
we are making positive progress. We are aware that some  
of the initiatives we have started will have an impact in the 
long-term, but not on the 2018 figures. Full details can be 
found on the Company’s website at plc.rightmove.co.uk.

Rightmove plc annual report 2018 31

Strategic reportGovernanceFinancial statements 
 
 
 
  
    
  
    
  
    
  
    
  
    
  
    
  
    
  
    
Strategic report | Corporate responsibility continued

We work hard to create an environment where men and 
women have the opportunity to build careers throughout the 
business and believe that our open, collaborative culture is key 
to that objective. We are committed to a number of actions to 
balance our teams in a fair and transparent way, including:

Balance for all

Addressing imbalance

•  We continue to offer 
workshops to women 
before, during and after 
maternity leave to retain 
talent. We also offer 
workshops to men and 
women to help consider 
how best to balance work 
and family life.

•  We are launching a 

‘Thoughtful Leadership’ 
programme for everyone 
with a people responsibility, 
to support our diverse 
culture and thinking style.
•  To support our commitment 

to providing a diverse 
thought culture we are 
launching a series of 
‘Mentoring Circles’  
with external keynote 
speakers who will provide 
stimulus for discussion  
on key subjects.

•  We are participants in the  
30% Club cross-company 
mentoring programme. This 
supports our internal talent 
pipeline to bring more talent 
diversity into senior manager 
roles. We have eight females 
participating from varying 
career stages. We match this 
with eight mentors from our 
senior management team  
to mentees from other 
participating organisations.
•  Our internal talent pipeline 
provided job role changes  
and promotion opportunities 
for 31 people.

•  Our graduate programme  
in technology has attracted 
great new talent to join us  
and contribute to increasing 
balance in our technology 
teams.  

•  We continuously review all  
job specifications and our 
interview process to ensure 
universal appeal and fair 
progression for all to ensure 
we attract the best talent . 

Being a trusted  
marketplace 

Rightmove is the largest property portal in the UK, 
advertising over one million properties for sale and to rent on 
behalf of our customers, who are estate and letting agents, 
new homes developers, commercial property agents, and 
overseas agents and property owners, who pay to advertise 
their properties across our platforms. We carry out vetting 
checks on all of our customers before we allow them to 
advertise on Rightmove.

Rightmove is committed to ensuring the property adverts 
we display are accurate and genuine. Our dedicated data 
quality team monitor the website to ensure that any 
potential misleading or inaccurate adverts can be 
investigated and removed if necessary.

All of our employees undergo annual training in the areas  
of fraud, anti-bribery, GDPR and information security to 
ensure they remain up to date and alert to the signs of 
unethical practices.

We have a dedicated Safety and Security section on our 
website designed to help consumers stay safe and avoid 
fraud when searching for their next home.

Protecting customers’ and consumers’ data
Protecting the data of our customers and consumers is 
incredibly important to Rightmove. We continue to invest 
heavily in data and security protection and our fraud, data 
protection and information security teams all work vigilantly 
to ensure that the data is kept secure and that we remain 
compliant with legislation. Over the last 18 months, with the 
introduction of the General Data Protection Regulations in 
May 2018, we have reviewed and strengthened our policies 
and processes in line with the new, more stringent legislation.

Anti-Bribery and Corruption
Rightmove has zero tolerance to any form of bribery and 
corruption, both within our business and in any dealings  
with our customers, suppliers and other third parties we  
may deal with in the course of our business. We will not 
conduct business with any service provider, customer  
or supplier which does not support our anti-bribery 
objectives. Our Anti-Bribery and Corruption Policy  
can be found on our website plc.rightmove.co.uk.

Human rights including modern slavery
Rightmove does not have a specific human rights policy, 
however we do have a framework of policies and statements 
covering equal opportunities, dignity at work, disability,  
anti-slavery and anti-bribery that adhere to internationally 
recognised human rights principles. 

Rightmove is absolutely committed to preventing slavery 
and human trafficking in its business and supply chains.  
We seek to uphold the highest standards of honesty and 
integrity in all our business dealings and relationships and  
we have a zero-tolerance approach to the mistreatment of 
people in our employment and wherever possible, employed  
in our supply chain. Our Modern Slavery Statement can be 
found on our website plc.rightmove.co.uk. 

Whistleblowing
At Rightmove, we believe that by following clear and 
transparent business practices and consistently applying 
high ethical standards in all our business dealings, we can 
contribute to a fairer and honest marketplace where 
customers and consumers know that we can be trusted.  
We operate a whistleblowing facility for employees if they 
suspect anything inappropriate or experience any serious 
misconduct or wrong doing in our business. 

32

rightmove.co.uk

Making a difference  
to our communities

Making a difference  
to our environment 

2018 saw the launch of our charitable fundraising initiative 
‘On The Move’. The initiative has an objective to raise funds, 
and awareness, for charitable causes by connecting people 
particularly in our home town of Milton Keynes. 

During the year over 50 employees came together to take 
part in the Milton Keynes Marathon, raising funds for two 
charities which are important to many Rightmovers; local 
charity the Winter Night Shelter in Milton Keynes and 
national charity Meningitis Now. The team raised over 
£45,000 in total, with Rightmove donating an additional 
£26,000 split between the two charities. 

In the spirit of connecting people, the ‘On The Move’ initiative 
also aims to evoke a wider sense of community amongst 
those that take part and their supporter base. In 2019 we  
will see the campaign broaden its reach outside of the direct 
Rightmove family, by expanding our fundraising team to 
invite the local community to partner with us and participate 
in our charitable efforts. Our aim is to see employees and the 
local community running and fundraising as one team, all in 
the name of charitable causes and community spirit.

With the success of the ‘On The Move’ campaign in year  
one, we were delighted to continue our ongoing partnership 
with the Milton Keynes Marathon by becoming their primary 
sponsor, and the race now officially being known as the 
Rightmove MK Marathon. Additionally Rightmove will host 
the Rightmove MK Marathon Race Village, a family-friendly 
entertainment area for spectators and runners alike, which 
brings our local community together and celebrates the 
hometown of Rightmove.

We also continue to support our local community in Milton 
Keynes in a multitude of ways, including sponsoring many  
of the city’s sporting teams. 2018 saw us sponsor Milton 
Keynes City volleyball and ice hockey teams for the first  
time, and Milton Keynes College football team for the third 
consecutive year. Our partnership with Milton Keynes 
College also included us working with three of their sports 
science students in the final stages of their qualification with 
work placements, including offering employees free fitness 
assessments and exercise sessions. This benefits both our 
employees by promoting a healthy lifestyle at work, but  
also gives the students vital data to use in completing their 
qualifications. The placement is a two-year course and we  
will welcome them back in 2019.

Our employees are also able to donate directly from their 
monthly salary to any charity or recognised cause that is 
important to them as an individual, through the Charities 
Trust, which provides a tax efficient means of giving.

We are conscious of playing our part in tackling climate 
change and always encourage the efficient use of resources 
that contribute to environmental damage. 

As an internet-based business with most staff employed in 
two office locations, our direct environmental footprint is 
small. We continue to encourage our employees to minimise 
their use of resources and recycle materials wherever possible 
with dedicated recycling bins provided in both our offices.

As an operator of an online property portal, our main 
environmental impact is from the power usage of our data 
centres. Our procurement policy is to purchase hardware 
with the best computational performance which uses the 
least electrical power. 

We encourage our employees to use public transport rather 
than driving between our two office locations in London and 
Milton Keynes. We encourage participation in our Cycle to Work 
scheme and have many keen cyclists. We have also introduced 
the option for staff entitled to a company car to select hybrid 
electric cars as an alternative to petrol or diesel engines. In 
2018, our fuel card provider Allstar, continued to partner with 
Forest Carbon to capture the CO2 emissions from our fleet  
of company cars and turn them into new UK woodlands.

As an online business, we naturally work in a near paperless 
environment. However, we recognise that our responsibilities 
do not stop with how we operate internally and we encourage 
all our customers, business partners and suppliers to use 
online records and reduce printing, especially emails. 
Wherever possible we have replaced paper-based services 
and communications with online alternatives, including 
e-communications for shareholders, online customer 
membership forms, management information, marketing 
reports and product documentation. 

By far our biggest environmental contribution continues to 
be the way Rightmove has changed the way people search 
for property. Our platforms are designed to optimise the 
information available to home hunters, giving our customers 
the ability to advertise high quality photographs, floor plans 
and property particulars all on screen and available instantly. 
All these innovations have helped to reduce the carbon 
footprint generated by prospective home buyers and renters 
through reliance on printed media and making unnecessary 
travel journeys to visit unsuitable properties.

Rightmove plc annual report 2018 33

Strategic reportGovernanceFinancial statementsStrategic report | Corporate responsibility continued

Our overall emissions are down 12.9% on the previous year 
with emissions per employee also showing a reduction of 
10.0%. This is mainly attributable to:
•  lower fuel consumption due to the leasing of company cars 

(principally a diesel fleet) with increased fuel efficiency;

•  a reduction in electricity consumption due in part to closing 
one floor of our London office for a period of three months 
for refurbishment during 2018, and new meters being 
installed increasing the accuracy of the readings;

•  a change in the Defra factor used for calculating electricity 

emissions; and

•  an increase in average headcount.

We continue to monitor and look for ways to improve  
our carbon footprint.

Health and safety
At Rightmove, our approach to the effective management 
of health and safety is to treat it as an integral part of 
business management. The Group’s policy on health and 
safety is to provide adequate control of the health and safety 
risks arising from work activities. This is delivered through 
consultation with, and training of, employees, the provision 
and maintenance of plant and equipment, safe handling and 
use of all substances and the prevention of accidents and 
causes of ill health. During the year, we continued our fire 
safety, first aid and workplace safety training.

FTSE4Good Index
Created by the global index provider FTSE Russell, the 
FTSE4Good Index Series is designed to measure the 
performance of companies demonstrating strong 
Environmental, Social and Governance (ESG) practices. 
The FTSE4Good indices are used by a wide variety of  
market participants to create and assess responsible 
investment funds and other products.

We are pleased to report that having been independently 
assessed according to the FTSE4Good criteria, FTSE Russell 
(the trading name of FTSE International Limited and Frank 
Russell Company) has confirmed that Rightmove has 
satisfied the requirements to become a constituent of 
the FTSE4Good Index Series.

Greenhouse gas reporting
The Companies Act 2006 (Strategic Report and Directors’ 
Report) Regulations 2013 requires all UK quoted companies 
to report on their greenhouse gas (GHG) emissions, which 
are classified as either direct or indirect and which are divided 
between Scope 1, Scope 2 and Scope 3 emissions. 

Direct GHG emissions (Scope 1) are emissions from sources 
that are owned or controlled by Rightmove, specifically 
Company cars. Indirect GHG emissions (Scopes 2 & 3) are 
emissions that are a consequence of the activities of the 
Group but that occur at sources owned or controlled by 
other entities. These include our electricity consumption at 
our Milton Keynes and London offices and our Data Centres. 

We do not have responsibility for any other material emission 
sources. We have used the Greenhouse Gas Protocol 
Corporate Accounting and Reporting Standard (revised 
edition), ISO 14064 Part 1 2006 and emission factors from 
UK Government’s Conversion Factors for Company 
Reporting 2018.

The Group is required to report Scope 1 and 2 emissions  
for its reporting year to 31 December 2018. Scope 3 is not 
mandatory, however, the Group has again chosen to report 
Scope 3 emissions as it relates to electricity used in Data 
Centres, in which the Group rents space to house and 
operate various servers, which host our platforms. 

Emissions have also been calculated using an ‘intensity 
metric’, which will enable the Group to monitor how well we 
are controlling emissions on an annual basis, independent of 
fluctuations in the levels of their activity. As Rightmove is a 
‘people’ business, the most suitable metric is ‘Emissions per 
Employee’, based on the average number of employees 
during the year. The Group’s emissions per employee are 
shown in the table adjacent.

Rightmove emissions by scope

Scope 

Source 

Scope 1 
Scope 2 
Scope 3 

Total  

Company cars 
Electricity 
Outsourced data centres 

Total (Scopes 1 & 2 only) 

Scope 1, 2 & 3 emissions  
normalised per employee (tCO2e) 

Scope 1 & 2 emissions  
normalised per employee(2) (tCO2e) 

  Tonnes CO2e(1)

2018 

484 
187 
206 

877 

671 

1.8 

1.4 

2017

495
255
257

1,007

750

2.0

1.5

(1)  UK emissions factors have been used for all data. All emission factors have 
been selected from the emissions conversion factors published annually: 
www.gov.uk/government/publications/greenhouse-gas-reporting-
conversion-factors-2018.

(2)  Based on 495 (2017: 479) employees taken as the average number of 

employees in the Group throughout the year. 

34

rightmove.co.uk

 
 
 
 
Non-Financial Information Statement
Rightmove aims to comply with the new Non-Financial Reporting Directive requirements. The table below sets out where 
relevant information can be found in this Annual Report. 

Reporting Requirement

Policies

Relevant Information

Environmental matters

The Company does not have a specific policy on environmental issues, however, more information 
on our business impact on the environment can be found in the Corporate Responsibility Report, 
pages 33 to 34, which also contains the statutory carbon emission data on page 34

Employees

•  Employee Handbook, which includes: 

– Code of Conduct 
– Whistleblowing Policy

• Modern Slavery Statement
• Data Retention Policy
• Privacy Policy

• Chief Executive’s review, page 10
•  Corporate Responsibility Report,  

pages 29 to 32

•  Corporate Responsibility Report, page 32

Human rights

Social matters

Anti-bribery and  
corruption 

Business model

Principal Risks 

Non-financial key 
performance indicators

The Company does not have a specific policy on social matters, however, information on how our 
business supports the local and wider community can be found in the Corporate Responsibility 
Report, page 33

•  Employee Handbook, which includes: 
– Anti-Bribery and Corruption Policy 
– Code of Conduct

• Strategic Report, pages 14 to 15

• Corporate Responsibility Report, page 32 

• Strategic Report, the EU Referendum, page 28 
• Strategic Report, principal risks and uncertainties, pages 25 to 27

• Operational key performance indicators, page 16

Rightmove plc annual report 2018 35

Strategic reportGovernanceFinancial statementsGovernance | Directors and officers

Scott Forbes
Chairman

Peter Brooks-Johnson
Chief Executive Officer

Robyn Perriss 
Finance Director

Nationality American and British
Appointment to the Board 
13 July 2005
Committee membership 
Nomination (Chairman)
Current external commitments 
Chairman of Cars.com Inc
Chairman of Ascential plc
Non-executive director of Travelport Worldwide 
Limited (Retirement pending completion of agreed 
sale of Travelport to a financial sponsor group)
Previous roles and relevant experience 
Chairman of Orbitz Worldwide until September 
2015 and Director of NetJets Management Ltd,  
a subsidiary of Berkshire Hathaway until October 
2009. Scott has over 40 years’ experience in 
operations, finance and mergers and acquisitions 
including 15 years at Cendant Corporation which 
was formerly the largest worldwide provider of 
residential property services. Scott established 
Cendant’s international headquarters in London  
in 1999 and led this division as Group Managing 
Director until he joined Rightmove. 

Nationality British
Appointment to the Board
10 January 2011
Current external commitments
Non-executive director of MPI –  
Marketplaces International  
(The international online classifieds operation  
of Schibsted Media Group)
Previous roles and relevant experience
Peter joined Rightmove in 2006 and became 
Chief Operating Officer in April 2013 having been 
Managing Director of rightmove.co.uk since 
2011 and head of the Agency business since 
2008. He was promoted to Chief Executive 
Officer in May 2017. Prior to joining Rightmove, 
Peter was a management consultant with 
Accenture and the Berkeley Partnership. 

Nationality British and South African
Appointment to the Board
30 April 2013
Current external commitments
None
Previous roles and relevant experience
Robyn joined Rightmove in 2007 as Financial 
Controller with responsibility for day to day 
financial operations and was promoted to  
the Board as Finance Director in April 2013.  
She was also Company Secretary from April 
2012 to July 2014 and from June to October 
2016. Robyn qualified as a chartered accountant 
in South Africa with KPMG and worked in both 
audit and transaction services. Prior to joining 
Rightmove, Robyn was Group Financial 
Controller at the online media business,  
Auto Trader. 

Rakhi Goss-Custard
Non-Executive  
Director

Andrew Findlay
Non-Executive  
Director

Sandra Odell
Company Secretary 

Nationality American 
Appointment to the Board
28 July 2014
Committee membership 
Remuneration, Nomination 
Current external commitments
Non-executive director of Kingfisher plc
Non-executive director of Schroders plc
Non-executive director of Intu Properties plc 
Previous roles and relevant experience
Rakhi was a non-executive director of Be Heard 
Group plc until August 2018 and a Director of UK 
Media at Amazon to June 2014. She held various 
other senior positions during her 11-year tenure 
at Amazon including Media, Entertainment, 
General Merchandise and Book divisions as  
well as Product Development. Prior to Amazon, 
Rakhi previously advised Zappos and held 
strategy roles at TomTom and Oliver Wyman. 

Nationality British
Appointment to the Board
1 June 2017
Committee membership 
Audit (Chairman), Nomination
Current external commitments
Director of easyJet plc
Previous roles and relevant experience
Andrew has been the Chief Financial Officer of 
easyJet plc since 2015. Before joining easyJet, 
Andrew was Chief Financial Officer of Halfords 
plc and prior to that Director of Finance, Tax  
and Treasury at Marks and Spencer. He formerly 
held senior finance roles at the London Stock 
Exchange and at Cable and Wireless, both in  
the UK and US. Andrew qualified as a chartered 
accountant with Coopers & Lybrand.

36

rightmove.co.uk

Appointment as officer to the Board
1 November 2016
Current external commitments
None
Previous roles and relevant experience
Sandra is a Fellow of the Institute of Chartered 
Secretaries and Administrators. Prior to joining 
Rightmove, Sandra was Company Secretary  
of Quintain, the London property developer,  
and before that held various senior company 
secretarial positions in listed financial  
services companies.

i

S
t
r
a
t
e
g
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

s
t
a
t
e
m
e
n
t
s

Peter Williams
Senior Independent  
Non-Executive Director

Nationality British
Appointment to the Board
3 February 2014
Committee membership
Remuneration (Chairman), Audit, Nomination
Current external commitments
Chairman of DP Eurasia NV
Chairman of boohoo.com plc  
(retiring on 15 March 2019)
Chairman of U and I plc
Previous roles and relevant experience
Peter was previously senior independent director 
of ASOS plc and Sportech plc, Chairman of 
Jaeger, held non-executive director roles in 
Cineworld Group plc, the EMI group, Blacks 
Leisure Group plc, JJB Sports plc, GCap Media plc 
and Capital Radio Group plc. In his executive 
career, Peter was Chief Executive at Alpha  
Group plc and prior to that, Chief Executive  
of Selfridges plc where he also acted as  
Chief Financial Officer for over ten years.

Jacqueline de Rojas CBE
Non-Executive Director

Lorna Tilbian
Non-Executive 
Director

Nationality British
Appointment to the Board
30 December 2016
Committee membership 
Audit, Nomination
Current external commitments
President of techUK 
Non-executive director of Costain Group plc
Non-executive director of AO World plc
Previous roles and relevant experience
Jacqueline has been employed throughout her 
career by global blue-chip software companies  
and has held senior positions at Citrix, CA 
Technologies, McAfee and Ascential Software.  
She was a non-executive director of Home Retail 
Group from 2012 to 2016. Jacqueline is an advisor 
to the Digital Leaders Technology Group and a 
passionate advocate for diversity and inclusion in 
the workplace with a particular focus on getting 
women and girls into digital careers and studying 
STEM subjects. She was awarded a CBE for  
services to international trade in the technology 
industry in the 2018 New Year’s Honours list.

Nationality British
Appointment to the Board
1 February 2018
Committee membership 
Remuneration, Nomination
Current external commitments
Non-executive director of Jupiter UK  
Growth Investment Trust plc
Non-executive director of Proven VCT plc
Non-executive director of Finsbury Growth  
& Income Trust PLC
Non-executive director of Euromoney  
Institutional Investor PLC
Non-executive director M&C Saatchi PLC
Previous roles and relevant experience
Lorna was Executive Director and Head of the 
Media Sector in Corporate Broking & Advisory at 
Numis Corporation PLC until September 2017.  
She was a founder of Numis when it launched in 
2001 having worked at Sheppards, as a director  
of SG Warburg and executive director of WestLB 
Panmure. Lorna sits on the Advisory Panel of Tech 
City UK’s Future Fifty programme and has served 
as a Cabinet Ambassador (for Creative Britain)  
for the Department of Culture, Media & Sport. 

Diversity on the Board
Rightmove recognises the benefits of having 
diversity across the Board to ensure variety of 
thought in relation to the business strategy and 
effective engagement with key stakeholders. 
The age, gender and tenure of Board members 
as at 31 December 2018 is set out below.

Board Tenure 

Board Tenure 

Board Tenure 

Board Gender 

Board Gender 

Board Gender 

1

1

1

1

1

1

3

3

3

3

3

3

4

4

4
4

4

4

e
g
n
a
r
e
g
A

0–3 
0–3 
years  
years  

0–3 
3–6 
3–6 
years  
years
years

6–9 
3–6 
6–9 
years
years
years

9+ 
6–9 
9+ 
years
years
years

9+ 
years

Female

Female

Female
Male

Male

Male

Board Age

Board Age

Board Age

60+

60+

60+

50–59

e
g
n
50–59
a
r
e
g
A
40–49

40–49

e
g
n
a
r
e
g
A

50–59

40–49

0

0

0

3
1
2
No. of directors

3
1
2
No. of directors

3
1
2
No. of directors

4

4

Board Composition

Board Composition

Board Composition

2

2

2

5

5

5
1

1

1

4

Executive

Executive

Executive

Non-Executive

Non-Executive

Non-Executive

Executive 
directors

Executive 
directors

Chairman

Executive 
Chairman
directors

Chairman
Non-
Non-
executive 
executive 
directors
directors

Non-
executive 
directors

Rightmove plc annual report 2018 37

 
 
  
  
  
  
  
 
  
  
 
  
 
 
  
  
  
  
  
 
  
  
 
  
 
 
  
  
  
  
  
 
  
  
 
  
 
 
Governance | Corporate governance report

Introduction 
The following sections explain how the Company applied  
the main provisions of the UK Corporate Governance Code 
2016 (the Code) issued by the Financial Reporting Council 
(FRC), as required by the Listing Rules of the Financial 
Conduct Authority (FCA) and meets the relevant 
information provisions of the Disclosure and Transparency 
Rules of the FCA.

The statement of corporate governance covers:
• the structure and role of the Board and its committees;
•  relations with the Company’s shareholders and the Annual 

General Meeting (AGM); and

•  the reports of the Audit Committee and Nomination 

Committee including Board effectiveness and evaluation.

The report of the Remuneration Committee is set out 
separately in the Directors’ Remuneration Report on pages 
58 to 59.

The Group’s risk management and internal control 
framework and the principal risks and uncertainties are 
described on pages 24 to 27. The Directors’ Report on pages 
54 to 56 also contains information required to be included in 
this statement of corporate governance.

Statement of compliance
The Code sets out the principles and provisions relating to 
good governance of UK listed companies and can be found 
on the FRC’s website at frc.org.uk

We are pleased to confirm that, for the year under review,  
the Company has complied fully with the principles and 
provisions of the Code.

The Board’s role
The Board is collectively responsible to shareholders for the 
overall direction and control of the Group and has the powers 
and duties set out in the Companies Act 2006 (the Act) and 
the Company’s Articles of Association. The Board delegates 
certain matters to the Board committees and delegates  
the day to day operation of the business to the executive 
directors. 

The schedule of matters requiring Board approval includes:

• Rightmove’s business strategy;
• the annual business plan;
• changes to the Group’s capital structure; 
• the capital management and dividend policies;
•  the annual and half-year results and shareholder 

communications;

• major acquisitions and disposals;
•  appointment and removal of officers of the Company; and
• the system of internal control and risk management.

The key responsibilities and actions carried out by the Board during the year are set out below:

Responsibility 

Specific actions and information received during the year

Strategy and 
direction

The Board held an off-site strategy 
meeting in July. Discussion 
included potential threats and 
opportunities to the business 
model arising from economic, 
regulatory and other market 
changes

Strategic initiatives 
identified at the strategy 
away day were analysed 
and discussed at 
subsequent Board 
meetings 

The Group’s 2019 
budget and three-
year business plan 
was approved

Presentations were 
received in relation to 
innovation in the rental 
market including updates 
on the Rightmove Tenant 
Passport launched  
during the year and 
discussions around  
future opportunities for  
making renting easier

Performance 
monitoring

The Board receives a monthly 
management report covering all 
financial and operational KPIs

Regular market updates 
and reports were received 
on the competitive 
landscape including new 
business models and 
innovation 

The Board 
regularly reviewed 
updates on 
business 
performance in 
relation to analyst 
consensus 
forecasts and the 
business plan

Senior management gave 
detailed presentations on 
high-level Agency, Tenant 
Services, New Homes, 
Commercial and 
Overseas business 
performance and 
progress against other 
business initiatives

38

rightmove.co.uk

Responsibility 

Specific actions and information received during the year

Shareholder 
engagement

The Chairman met with 
Rightmove’s investors to explain 
the actions taken in light of the 
2018 AGM voting results, with  
a particular focus on Board 
succession planning

The Remuneration 
Committee engaged  
with investors in relation  
to the 2019 remuneration 
proposals

Reports were received from 
the Audit Committee on 
Rightmove Assurance 
reviews, with continued 
focus on Fraud and  
Cyber risk reviews with 
recommendations being 
implemented during  
the year

Governance  
and risk

People and  
values

The Board conducts a bi-annual 
review of the entire risk register, 
including principal risks, with 
particular focus on new and 
emerging risks affecting  
the business
The Board received a detailed 
presentation on management’s 
view of possible Brexit implications 
for Rightmove’s business, 
employees and cost base

The Board considered the new 
Corporate Governance Code 
requirements around employee 
engagement and approved various 
proposals to enhance existing 
employee engagement 

The Board considered the 
strengths and capability 
required for senior 
managers’ succession and 
the skills and experience of 
its directors in relation to 
the skills and capabilities 
identified in the Board 
Strategy Review, that are 
necessary to help 
Rightmove achieve its 
strategic objectives

The Board 
received 
presentations 
from senior 
managers 
throughout the 
year to ensure 
exposure to the 
breadth and  
depth of talent 
supporting 
business growth 

Investor feedback 
was received via 
the executive 
directors 
throughout the 
year, particularly 
following the 
results and 
investor 
roadshows

The Directors 
participated in a 
Board Strategy 
Review and 
considered 
actions in relation 
to Board 
succession

Monthly reports are 
received on the 
shareholder demographic 
and analysis of significant 
changes to the share 
register; Rightmove’s 
Corporate Broker, UBS 
updated the Board on the 
key market drivers of the 
Group’s valuation

Senior management  
gave briefings and 
presentations covering a 
range of topics including 
data protection, cyber 
and information security 
risks, corporate 
governance and the  
2018 insurance renewal 
programme

Group employee 
satisfaction scores as 
part of the ’Have your say’ 
survey were monitored 
across a range of criteria

There are usually seven scheduled Board meetings each 
year including one meeting or away day(s) devoted to 
consideration of the Group’s strategy. Additional meetings 
can be arranged at short notice at the request of any 
director, if required. In addition to scheduled Board meetings, 
there is frequent communication between the directors.

Directors receive Board papers well in advance of meetings  
to allow sufficient time for review and consideration. If any 
director raises a concern or challenges any aspect of the 
business conducted at a Board meeting, the Company 
Secretary will ensure their comments are appropriately 
recorded in the Board minutes. In addition to formal Board 
papers, directors receive monthly management and financial 
reports on the operational and financial performance of  
the business, setting out actual and forecast financial 
performance against approved budgets and other key 
performance indicators. The Board also receives copies  
of broker reports, research analyst reports and market 
reviews relating to Rightmove. 

Board committees
The Board has established three principal committees, the 
Audit Committee, the Remuneration Committee and the 
Nomination Committee, to assist it in the execution of its 
duties. The Chairman of each Committee reports on the 
respective Committee’s activities at the subsequent  
Board meeting.

The Committees’ terms of reference are available on the 
Company’s corporate website, plc.rightmove.co.uk or by 
request from the Company Secretary.

Each of the Committees is authorised, at the Company’s 
expense, to obtain legal or other professional advice to 
assist in carrying out its duties. No person other than a 
Committee member is entitled to attend the meetings of 
these Committees, except by invitation of the Chairman  
of that Committee. 

Current membership of the Committees is shown on  
page 42. The composition of these Committees is reviewed 
regularly, taking into consideration the recommendations  
of the Nomination Committee. 

Rightmove plc annual report 2018 39

Strategic reportGovernanceFinancial statementsGovernance | Corporate governance report continued

Membership required 
under the terms  
of reference

Minimum number of 
meetings per year

Three

At least three 
members who  
should be 
independent  
non-executive 
directors

Committee  
report on 
pages

44 to 50

Two

58 to 59  
and 71 to 84

At least three 
members who  
should be 
independent  
non-executive 
directors

Committee

Role and terms of reference

Audit

Reviews and reports to the Board on:
•  Group financial reporting;
•   the system of internal control and risk 

management; 

•   independence and effectiveness of the 

external audit process; and 

•   the internal audit plan, results and 

effectiveness of Rightmove Assurance.

Recommends the appointment of the 
external auditors to the Board for approval by 
shareholders.

Remuneration

Makes recommendations to the Board on:
•   the Remuneration Policy and strategy for 

executive directors and senior 
management;

•   long-term performance arrangements;
•   the design and determination of targets 

under any performance-related pay 
scheme; and 

•   any major changes in employee benefit 

structures.

with the objective of ensuring that directors 
and employees are incentivised and fairly 
rewarded for their individual contributions to 
the Group’s overall performance. Careful 
consideration is given to investors’ views  
and alignment of executive directors’ 
remuneration with all employees.

Nomination

Undertakes an annual review of organisation 
and succession planning and ensures that 
the membership and composition of the 
Board, including the balance of skills,  
remains appropriate.
Makes recommendations for the 
membership of the Board, Audit and 
Remuneration Committees.

At least three 
members, the  
majority of whom 
should be 
independent  
non-executive 
directors

Two

51 to 53

Board composition
The Board at the date of this report comprises two executive 
directors and six non-executive directors, including the Chairman. 
The two executive directors are Peter Brooks-Johnson (Chief 
Executive Officer) and Robyn Perriss (Finance Director) and the 
non-executive directors are Scott Forbes (Chairman), Peter 
Williams (Senior Independent Director), Rakhi Goss-Custard, 
Jacqueline de Rojas, Andrew Findlay and Lorna Tilbian.

The Articles of Association of the Company require directors 
to submit themselves for re-appointment where they have 
been a director at each of the preceding two AGMs and were 
not appointed or re-appointed by the Company at, or since, 
either such meeting. Following the provisions of the Code,  
all directors who have served during the year and remain a 
director as at 31 December 2018 will retire and offer 
themselves for re-election at the next AGM.

The Board is satisfied that the directors retiring and standing 
for re-election are qualified for re-appointment by virtue  
of their skills, experience and contribution to the Board.  
The executive directors have service contracts with the 
Company which can be terminated on 12 months’ notice. 
The appointments of the non-executive directors can be 
terminated on three months’ notice.

The interests of the directors in the share capital of the 
Company as at the date of this report, the directors’ total 
remuneration for the year and details of their service 
contracts and Letters of Appointment are set out in the 
Directors’ Remuneration Report on pages 71 to 84. At the 
date of this report, the executive directors were deemed to 
have a non-beneficial interest in 2,248,020 ordinary shares 
of 0.1 pence each held by held by The Rightmove 
Employees’ Share Trust  (EBT).

40

rightmove.co.uk

Biographical details of all directors at the date of this report 
appear on pages 36 to 37 and details of Committee 
membership appear on page 42.

The Board’s size and composition is kept under regular 
review by the Nomination Committee.

Board changes
Ashley Martin retired from the Board on 4 May 2018, having 
served nine years as a non-executive director and latterly as 
Audit Committee Chairman. Peter Williams (Remuneration 
Committee Chairman) will retire from the Board and not 
stand for re-election at the AGM on 10 May 2019. More 
information on proposed Board changes and the work of the 
Nomination Committee can be found on pages 51 to 53.

Division of responsibilities
The posts of Chairman and Chief Executive Officer are separate and there are clear written guidelines to support their 
division of responsibilities. The key responsibilities of the Board members are summarised below:

Chairman

Responsible for the leadership and governance of the Board, including:
•   ensuring its effectiveness by creating and managing constructive relationships between  

the executive and non-executive directors;

•   ensuring there is ongoing and effective communication between the Board and its key 

stakeholders; and

•   with the assistance of the Company Secretary, planning the Board’s agenda and ensuring 

that adequate time is available for discussion and effective decision making, and that 
directors receive sufficient, relevant, timely and clear information.

Chief Executive Officer

Responsible for the day to day management of the Group, including:
•  the operational and financial performance of the Group;
•   developing the Group’s objectives and strategy and following Board approval, the successful 

Non-executive directors

Senior Independent Director

Company Secretary

execution of strategy;

•  effective and ongoing communication with stakeholders; and
•  chairing the Executive Committee.

The role of the non-executive directors is to:
•  constructively challenge the executive directors; and
•  monitor the delivery of the strategy within the risk and control framework set by the Board.
The non-executive directors bring wide and varied commercial experience and independent  
 judgment to the Board and the Committees’ deliberations. 
The breadth of management, financial and listed company experience of the non-executive 
directors is described in the biographical details on pages 36 to 37 and demonstrates a range of 
business expertise that provides the right mix of skills and experience given the size of the Group.

The role of the Senior Independent Director is to:
•  act in an advisory capacity to the Chairman;
•  deputise for the Chairman if required;
•  serve as an intermediary for other directors when necessary;
•   be available to shareholders if they have concerns which they have not been able to  

resolve through the normal channels of the Chairman and Chief Executive Officer or  
other executive directors for which such contact is inappropriate; and

•   conduct an annual review of the performance of the Chairman and, in the event it  

should be necessary, convening a meeting of the non-executive directors.

The Company Secretary:
•  advises the Board on corporate governance matters;
•  monitors compliance with appropriate Board procedures; 
•   assists the Chairman in ensuring that all the directors have full and timely access to  

relevant information; and

•  assists the Chairman by organising directors’ induction and training programmes.
The Company Secretary also acts as Secretary to the Audit, Remuneration and  
Nomination Committees.
The appointment and removal of the Company Secretary is a matter for Board approval.

Rightmove plc annual report 2018 41

Strategic reportGovernanceFinancial statementsGovernance | Corporate governance report continued

Board diversity and experience
We are committed to a Board comprised of directors from 
different backgrounds with diverse and relevant experience, 
perspectives, skills and knowledge. We believe that diversity, 
including gender diversity, amongst directors contributes 
towards a high performing and effective Board and business, 
so we strive to maintain the optimal balance. We endorse 
both a meritocratic Board appointment process and 
balanced gender representation on the Board. 

At 31 December 2018, 50% of both executive and non-
executive Board members were female. We remain 
committed to recruiting the best people and appropriate 
talent for the business whilst seeking to maintain as near 
50:50 gender balance on the Board as possible.

The range of skills and experience the Board considers 
necessary to deliver Rightmove’s business strategy,  
and which were identified in the recent Board Strategy 
Review, includes: 
• Finance and governance
• Voice of the customer and property market
• Technology and innovation
• Voice of the consumer and retail
• Digital marketing and online media, and
• Corporate transactions

Board independence 
The Board reviews each non-executive director’s 
independence on an annual basis and considers that all  
non-executive directors are fully independent of 
management and independent in character and judgment. 
The review takes into account such factors as directors’ 
contribution to unbiased and independent debate during 
meetings to determine whether they are independent in 
character and judgment and whether there are relationships 
or circumstances which are likely to affect, or could appear to 
affect, the director’s judgment. The Board approved a new 
Conflicts of Interest Policy in 2018 and reviews the Register 
of Directors’ Interests at least annually.

The Board considered that there is an appropriate balance 
between executive and non-executive directors. 

The 2018 UK Corporate Governance Code (effective  
from 1 January 2019) has introduced a provision that the 
Chairman should not remain in post for more than nine years 
from the date of first appointment to the Board. It also states 
that to facilitate effective succession planning, the period 
may be extended for a limited time. As Scott Forbes has 
served as Chairman of the Board since 2005, the Board 
recognises that it will not be compliant with this provision 
during 2019. The Nomination Committee is planning for an 
orderly Board succession plan, following active consultation 
with shareholders representing a majority of the Company’s 

shares in the second half of 2018. The Board believes that a 
consensus view has been established in favour of an orderly 
succession plan for the Board Chairman, including the 
recruitment and orientation of capable and experienced 
succession candidates. The Company remains committed 
to good governance, but recognises the need for any 
transition to be smooth to preserve Group knowledge, 
culture and shareholder confidence.

To safeguard their independence, a director is not entitled to 
vote on any matter in which they may be conflicted or have a 
personal interest. Where necessary, directors are required to 
absent themselves from a meeting of the Board while such 
matters are being discussed. In cases of doubt, the 
Chairman of the Board is responsible for determining 
whether a conflict of interest exists. 

The Chairman is also the Chairman of two other publically 
listed companies. The executive directors do not hold any 
other non-executive directorships or commitments 
requiring disclosure under the Code.

Re-election to the Board
Directors are appointed and may be removed in accordance 
with the Articles of Association of the Company and the 
provisions of the Act. All directors are subject to election at 
the first AGM following their appointment and in accordance 
with the Code, all directors, except Peter Williams, will seek 
re-election at the 2019 AGM.

Board and Committee membership and attendance
The membership of the Committees of the Board and 
attendance at Board and Committee meetings for the  
year under review are set out in the table below: 

Remuneration 
Committee

Audit 
Committee

Nomination 
Committee

Board

Total meetings

Scott Forbes 

Peter Brooks-Johnson

Robyn Perriss

Peter Williams

Rakhi Goss-Custard

Jacqueline de Rojas(1)

Andrew Findlay

Lorna Tilbian(2)

Ashley Martin(3)

7

7

7

7 

7

7

7

7

6

1

5

–

–

–

5

5

2

–

3

–

5

–

–

–

5

–

4

5

–

1

2

2

–

–

2

2

2

2

2

–

(1)  Jacqueline de Rojas was a member of the Remuneration Committee until  

4 May 2018 when she joined the Audit Committee. 

(2)  Lorna Tilbian joined the Board on 1 February 2018, with 4 May 2018 being  
her first Board meeting and became a member of the Remuneration and 
Nomination Committees on 4 May 2018.

(3)  Ashley Martin retired from the Board on 4 May 2018.

42

rightmove.co.uk

The Board is kept informed of the views and opinions of 
those with an interest in the Company’s shares through 
reports from the Chairman, Chief Executive Officer and the 
Finance Director, as well as reports from the Company’s 
brokers, UBS and Numis.

Shareholders are also kept up to date with the Group’s 
activities through the half year results statement and  
Annual Report and the investor relations section of its 
website, at plc.rightmove.co.uk, which provides details of  
all the directors, the financial calendar, latest news including 
financial results, investor presentations and Stock Exchange 
announcements. 

Annual General Meeting
The AGM provides an opportunity for shareholders to vote 
on aspects of the Company’s business, meet the directors 
and ask them questions. The AGM will be held on 10 May 
2019 at the offices of UBS Limited at 5 Broadgate, London 
EC2M 2QS.

The Company will arrange for the Annual Report and related 
papers to be available on the Company’s corporate website 
at plc.rightmove.co.uk or posted to shareholders (where 
requested) at least 20 working days before the AGM. 

The Company continues to comply with the Code with  
the separation of all resolutions put to shareholders. The 
Company proactively encourages shareholders to vote  
at general meetings by providing electronic voting for 
shareholders who wish to vote online and personalised proxy 
cards to shareholders electing to receive them, ensuring 
that all votes are clearly identifiable. The Company presently 
takes votes at general meetings on a poll, the results of 
which are reported after each resolution and published  
on the Company’s website.

In addition to the above meetings, the Chairman conducts 
meetings with the non-executive directors without the 
executive directors being present as required. Peter 
Williams, the Senior Independent Director, chaired a meeting 
in December 2018 of the non-executive directors at which 
the performance of the Chairman was also reviewed, 
without the presence of the Chairman.

Indemnification of directors
The Articles of Association of the Company allow for a 
qualifying third party indemnity provision for the purposes  
of S234 of the Act between the Company and its past and 
present directors and officers, which remains in force at the 
date of this report. The Group has also arranged directors’ 
and officers’ insurance cover in respect of legal action 
against the directors. Neither our indemnity nor the 
insurance provides cover in the event that a director is 
proven to have acted dishonestly or fraudulently.

The Company has a Dealing Code setting out the process 
and timing for dealing in shares, which is compliant with the 
Market Abuse Regulation. The Dealing Code applies to all 
directors, who are persons discharging managerial 
responsibility, and other insiders.

Shareholder relations
The Board is accountable to shareholders for the 
performance and activities of the Group and welcomes 
opportunities to engage with shareholders.

Within the terms of the regulatory framework, the directors 
have conducted regular and open dialogue with 
shareholders through ongoing meetings with institutional 
investors and research firms to discuss strategy and 
operational and financial performance. Contact in the UK is 
principally with the Chief Executive Officer and the Finance 
Director. The Chairman and Chief Executive or the Chairman 
alone, attended meetings with shareholders representing 
the majority of the Company’s shares in the second half of 
2018 regarding orderly Board succession plan consultation, 
corporate governance, business strategy and other business 
matters. The Senior Independent Director was also available 
to shareholders if they wished to supplement their 
communication, or if contact through the normal channels 
was inappropriate and engaged with investors in his capacity 
as Remuneration Committee Chairman.

The Remuneration Committee proactively engaged with  
the Company’s largest shareholders ahead of setting the 
Remuneration Policy which was approved at the 2017 AGM 
and again in late 2018 when setting executive director base 
salary levels for 2019.

Rightmove plc annual report 2018 43

Strategic reportGovernanceFinancial statementsGovernance | Audit Committee report

Andrew Findlay
Chairman of the  
Audit Committee

Dear shareholder
I am pleased to present the 2018 report of the Audit 
Committee (the Committee). 

This report provides an overview of the principal activities  
of the Committee and details how it has discharged its 
responsibilities during the year.

The Committee is an essential part of Rightmove’s 
governance framework to which the Board has delegated 
oversight of the accounting, financial reporting and internal 
control processes, the outsourced internal audit function 
and the relationship with the external auditors. The key 
responsibilities are set out on page 40 of the Corporate 
Governance Report.

The Committee has overseen a detailed programme of work 
in 2018 in relation to its remit, including agreeing the scope 
of work delivered by the PricewaterhouseCoopers LLP 
(PwC) outsourced internal audit function, known as 
Rightmove Assurance. The role of PwC has become well 
established throughout the organisation and continues  
to provide insight and value in both core financial control 
areas and the broader business operations. 

The Committee continued to focus on the Group’s General 
Data Protection Regulation compliance programme and 
received regular updates since the introduction of the new 
regulations in May 2018. The Committee also reviewed the 
results of PwC’s cyber maturity assessment performed  
in late 2017 and management’s planned actions, 
supplemented by further discussions at Board level, 
reflecting the focus in this key risk area. The oversight of 
financial controls continues to be a key area of work for the 
Committee with all key financial cycles having been reviewed 
by Rightmove Assurance across the past three years 
including an ‘end to end’ billing review in 2018. 

In November 2018 the Committee received a presentation 
from management providing an overview of the Financial 
Conduct Authority (FCA) principals and regulations in 
relation to the newly authorised Group entity, Rightmove 
Rent Services Limited. The presentation also covered 
Rightmove’s approach to risk and compliance within an  

FCA regulated framework. Rightmove has decided on a 
co-sourced FCA compliance function, whereby ultimate 
responsibility for FCA requirements remains within the 
Group, with assistance from an external provider. This allows 
Rightmove to build knowledge of FCA requirements and 
best practice, whilst being supported by external expertise. 
Following a competitive tender process, Deloitte LLP were 
appointed as the co-sourced FCA compliance provider.

As result of the breadth of the reviews this year, the 
Committee has had the benefit of exposure to the broader 
organisation, which has brought added insight to the topics 
under discussion.

Following the publishing of the Financial Reporting Council’s 
(FRC) 2017/2018 Audit Quality Report in June 2018, the 
Committee received a presentation from KPMG’s Head of 
Audit UK to explain how KPMG as a firm is addressing the 
FRC’s review points. The Committee also requested that 
KPMG provide regular updates on the progress of their  
Audit Quality Transformation Programme as well as the 
internal review processes relating to the Rightmove audit.

With effect from 1 January 2018 the Group has adopted 
IFRS 9 Financial Instruments, IFRS 15 Revenue from 
Contracts with Customers and IFRS 16 Leases. The 
Committee carefully considered the treatment and 
disclosures in the Annual Report in relation to the new 
accounting standards with both IFRS 15 and IFRS 16  
having a material effect on the Group’s Balance Sheet. 

The Committee as part of its annual governance cycle  
also reviewed the Group’s treasury, anti-bribery and 
whistleblowing policies and the gifts and hospitality register.

Looking forward to the next 12 months, the Committee will 
continue to focus on key risk areas such as cyber security 
and IT systems together with FCA compliance reviews for 
the newly regulated part of the business providing tenant 
passport services.

I have greatly enjoyed my first year as Chairman of the Audit 
Committee and I will be available at the AGM to answer any 
questions about the work of the Committee.

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Audit Committee effectiveness
The effectiveness of the operation of the Committee was 
reviewed in December 2018 as part of the independent 
Board and Committee evaluation process. The feedback  
on the Committee was positive and confirmed that the 
Committee is effective and provides appropriate challenge. 

Financial reporting
The Committee is responsible for reviewing the 
appropriateness of the Group’s half-year report and annual 
financial statements. The Committee does this by 
considering, among other things, the accounting policies 
and practices adopted by the Group; the correct application 
of applicable reporting standards and compliance with 
broader governance requirements; the approach taken by 
management to the key judgmental areas of reporting and 
the comments of the external auditor on management’s 
chosen approach.

Significant issues
The key significant issue in the context of the 2018 Financial 
Statements is revenue recognition. The Committee 
considers this area to be significant taking into account  
the level of materiality and degree of focus given by 
management, and discussed the issue in detail to  
ensure that the approach taken was appropriate.

In relation to the Company Financial Statements, the key 
significant issue is the recoverability of the investment  
by the Company in Rightmove Group Limited, due to its 
materiality in the context of the total assets of the Company.

Written terms of reference that outline the Committee’s 
authority and responsibilities are published on the investor 
relations section of the Group’s website at plc.rightmove.
co.uk and are available in hard copy form from the  
Company Secretary. 

Andrew Findlay
Chairman of the Audit Committee

Committee membership and meetings
All the members of the Audit Committee are independent 
non-executive directors in accordance with provision C3.1  
of the Code. The Board has determined that Andrew Findlay 
as the Committee Chair has recent and relevant financial 
experience as required by the Code due to his executive  
role as Chief Financial Officer of easyJet plc. Both Andrew 
Findlay and Peter Williams are qualified accountants.

As a whole, the Committee possesses experience relevant 
to the business through the digital experience of Andrew 
Findlay and Peter Williams, and the technology background 
of Jacqueline de Rojas. 

Biographies of the members of the Committee are set  
out on pages 36 to 37.

The Committee met five times in 2018 and attendance  
of the members is shown on page 42 of the Corporate 
Governance Report. In order to maintain effective 
communication between all relevant parties, the Committee 
invited the Finance Director and Head of Finance, together 
with appropriate members of the management team, and 
the external and internal auditors, to meetings as necessary. 
The Committee sets aside time periodically to seek the 
views of the external auditor, in the absence of management. 
The external auditor has direct access to the Chairman to 
raise any concerns outside formal Committee meetings.  
The Committee also meets separately with the internal 
auditor during the year, and in between meetings the 
Chairman keeps in touch with the Finance Director and 
external audit partner as well as other members of the 
management team. 

After each meeting, the Chairman reports to the Board on 
the main issues discussed by the Committee and minutes  
of the Committee meetings are circulated to the Board  
once approved. 

Rightmove plc annual report 2018 45

Strategic reportGovernanceFinancial statementsGovernance | Audit Committee report continued

Issue

Committee review

Revenue is a prime area of audit focus, particularly the timing of revenue 
recognition in relation to the billing of subscription fees and additional products. 
During the year, management performed data analytics procedures on the 
amounts billed to the two largest customer groups (Agency and New Homes). 
This included investigating anomalies such as billing gaps and single bills raised 
and reporting to the Committee in this regard. 
KPMG further supplement the data analytics work performed by management  
by using computer assisted audit techniques to match sales ledger postings to 
cash receipts recorded against trade receivable balances to further evidence the 
existence of revenue, with the results of this work reported to the Committee.
The Committee discussed any anomalies with management and with KPMG  
in relation to the data analytics work performed. The Committee was satisfied 
with the explanations provided and conclusions reached.
The data analytics performed work above is supplemented by a detailed 
analytical review of margin and ARPA together with a comprehensive analysis  
on the treatment of discounted and free member offers. 

The Committee reviewed the assumptions made by management, including the 
strong track record of profitable growth and cash generation by RMGL. 
Furthermore the Rightmove plc share price has increased significantly in the  
10-year period since 2008, resulting in a current market value in excess of  
£4 billion, significantly higher than the investment carrying value of £0.5 billion.  
As RMGL is the main trading entity of Rightmove plc, we therefore see no evidence 
of impairment. The Committee was satisfied with the assumptions made.

Revenue
As more fully described on page 19 and 98 to 
100 the majority of the Group’s revenue is 
derived from subscriptions for core listing 
fees and advertising products on 
Rightmove’s platforms. The Group 
recognises this revenue over the period  
of the contract or the point at which 
advertising products are used.

Investment by Rightmove plc in 
Rightmove Group Limited (RMGL)
The investment by the Company in RMGL  
is carried at cost, adjusted for subsequent 
additions to the investment. Cost was initially 
assessed as at 28 January 2008, being the 
date that Rightmove plc became the parent 
company of RMGL. Share-based payment 
awards to RMGL employees are accounted 
for as a deemed capital contribution by 
Rightmove plc to RMGL of the value of  
the share-based payment charge for  
those awards, increasing the value of the 
investment. Further details are provided  
in Note 15 to the financial statements.  
The investment is not considered at risk  
of material misstatement or subject to 
significant judgement, however it is 
considered a significant risk due to its size  
in relation to the Company balance sheet.

The Committee also reviewed and considered the following areas in relation to the 2018 Financial Statements. 

Issue

Committee review

Adoption of new accounting standards:
IFRS 9 Financial instruments
IFRS 15 Revenue from contracts with 
customers
IFRS 16 Leases

Going concern and viability statements

The Committee carefully considered the treatment and disclosures in the Annual 
Report in relation to the new accounting standards with both IFRS 15 and IFRS 16 
having a material effect on the Group’s Balance Sheet.
The Committee also obtained the external auditor’s assessment of the implication  
of the new accounting standards and the related disclosures. The results of this 
review were that the Committee was satisfied the new accounting standards had 
been appropriately adopted.

In assessing the validity of the statements detailed on pages 28 and 97, the 
Committee reviewed the work undertaken by management to assess the Group’s 
resilience to the Principal Risks under various stress test scenarios including 
consideration of the impact of a ‘hard Brexit’. The Committee gained appropriate 
assurance that sufficient rigour was built into the process to assess going concern 
and viability over the designated periods.

46

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Fair balanced and understandable
One of the key governance requirements is for the Annual 
Report and the Financial Statements, taken as a whole, to be 
fair, balanced and understandable and provide the information 
necessary for shareholders to assess the Group’s position 
and performance, business model and strategy.  

The Committee was provided with an early draft of the 
Annual Report in order to assess the strategic direction and 
key messages being communicated. Feedback was provided 

by the Committee in advance of the February Board 
meeting, highlighting any areas where the Committee 
believed further clarity was required. The draft report was 
then amended to incorporate this feedback prior to being 
tabled at the Board meeting for final comment and approval.

When forming its opinion, the Committee reflected on the 
information it had received and its discussions throughout 
the year. In particular, the Committee considered:

Is the report fair?

•   Is the whole story presented and has any sensitive material been omitted that should 

have been included?

•   Are key messages in the narrative aligned with the KPIs and are they reflected in  

the financial reporting?

•  Are the KPIs being reported consistently from year to year?
•   Is the reporting on the business areas in the narrative reporting consistent with  

the financial reporting in the financial statements?

Is the report balanced?

•   Do you get the same messages when reading the front end and back end of the  

Annual Report independently?

•  Are threats identified and appropriately highlighted?
•   Are the alternative performance measures explained clearly with appropriate 

prominence?

•   Are the key judgements referred to in the narrative reporting and significant issues 
reported in this Committee Report consistent with disclosures of key estimation 
uncertainties and critical judgements set out in the financial statements?

•   How do these judgements compare with the risks that KPMG are planning to include 

in their Auditor’s Report?

•  Is there a clear and cohesive framework for the Annual Report?
•  Are the important messages highlighted appropriately throughout the Annual Report?
•   Is the Annual Report written in easy to understand language and are the key messages 

clearly drawn out?

•  Is the Annual Report free of unnecessary clutter?

Is the report understandable?

Following its review, the Committee is of the opinion that the 
2018 Annual Report, taken as a whole, is fair, balanced and 
understandable and provides the information necessary for 
shareholders to assess the Group’s position, performance, 
business model and strategy.

External audit
The Committee has primary responsibility for overseeing 
the relationship with, and performance of, the external 
auditor, KPMG LLP (KPMG), who is engaged to conduct a 
statutory audit and express an opinion on the financial 
statements. KPMG’s audit includes the review and testing 

of the systems of internal financial control and data which 
are used to produce the information contained in the 
financial statements.

The Committee is responsible for making recommendations 
to the Board in relation to the appointment of the external 
auditor. KPMG was reappointed as auditor of the Group at 
the 2018 AGM. The current external audit engagement 
partner is Anna Jones, who has held this role since the 
beginning of 2018. A timeline setting out the tenure of 
KPMG as auditor is set out overleaf:

Rightmove plc annual report 2018 47

Strategic reportGovernanceFinancial statementsGovernance | Audit Committee report continued

External Audit tendering timeline

2000

2006

2013

2018

2023

KPMG appointed  
as auditor

Rightmove becomes  
a publicly listed entity

KPMG reappointed as 
auditors, following a 
competitive audit 
tender process

Mandatory 
appointment of new 
audit lead partner 
after five years

Competitive tender  
will need to take place 
prior to this date, 
being 10 years since 
last audit tender. 
KPMG will not be 
invited to re-tender  
as maximum period  
in office is 20 years,  
i.e. 2026

The Committee approves the terms of engagement and 
fees of the external auditor, ensuring they have appropriate 
audit plans in place and that an appropriate relationship is 
maintained between the Group and the external auditor. 
The Committee approved the audit fees of £151,000 for  
the year as set out in Note 6 of the financial statements.

Independence and non-audit services
The Committee has policies and procedures in place in 
relation to the provision of non-audit services by the external 
auditor and the non-audit fee policy was reviewed by the 
Committee during the year. The non-audit fee policy 

ensures that the Group benefits in a cost-effective manner 
from the cumulative knowledge and experience of its auditor 
whilst also ensuring that the auditor maintains the necessary 
degree of independence and objectivity.

The level of non-audit fees as a proportion of the audit fee has 
typically been low at Rightmove. During the year, KPMG charged 
the Group £28,000 for non-audit services, representing less 
than 17% of the 2018 audit fee. Of this, £19,000 related to the 
half-year review, and £5,000 to a review of the Group’s first 
payment practices report. Further details of these services  
can be found in Note 6 to the financial statements. 

Non-audit service

Policy

Assurance-related services directly related to the audit.  
For example the review of the half-year Financial Statements.

Permitted non-audit services
Including but not limited to: accounting advice, work related 
to mergers, acquisitions, disposals, joint ventures or circulars 
and corporate governance advice.

Prohibited services
In line with the EU Audit Reform, these are services  
where the auditor’s objectivity and independence may  
be compromised. Prohibited services are detailed in  
the FRC Revised Ethical Standard 2016 and include tax  
services, accounting services, internal audit services  
and valuation services.

The half-year review is approved by the Committee as part  
of the annual Audit Plan. Management is given the authority  
to incur additional non-audit services of up to £15,000 in any 
financial year without prior approval of the Committee.
Thereafter all additional fees are to be referred to the  
Audit Committee in advance, subject to a cap on permitted 
non-audit fees of 70% of the average audit fees over the  
three preceding financial years.

Prohibited, in accordance with the EU Audit Reform.

External auditor effectiveness
The Committee considered the quality and effectiveness of 
the external audit process, in light of the FRC’s Practice Aid 
for Audit Committees (May 2015). The effectiveness of the 
external audit process is dependent on a number of factors. 
These include the quality, continuity, experience and training  

of audit personnel, business understanding, technical 
knowledge and the degree of rigour applied in the review 
processes of the work undertaken, communication of key 
accounting and audit judgements, together with appropriate 
audit risk identification at the start of the audit cycle. 

48

rightmove.co.uk

 
The Committee reviewed the FRC’s Audit Quality Report 
(AQR) relating to KPMG and discussed the year on year 
decline in the percentage of audits inspected that met the 
standard of good/limited improvements (61% in 2017/2018 
versus 65% in 2016/2017). The AQR highlighted that in a 
sample of audits inspected, KPMG had failed to evidence  
and record its processes in relation to challenge of 
management on areas of judgement. The Committee  
asked KPMG to comment on the actions taken by them  
as a firm since the review. 

KPMG acknowledged that it was not satisfied with the scores 
and is committed to putting it right, having taken a number 
of actions to drive improvement through its Audit Quality 
Transformation Programme.  Specifically, KMPG has 
mandated more standard work papers, expanded its second 
line of defence reviews, accelerated implementation of 
existing technology based audit tools, increased central 
monitoring of audits, together with more mandatory face  
to face training, tailored by sector. KPMG agreed to provide 
the Committee with regular updates on the internal review 
processes in place for the Rightmove audit.

The Committee evaluated the effectiveness of the audit 
process together with input from management. Areas the 
Committee considered in this review included the quality  
of audit planning and execution, engagement with the 
Committee and management, quality of key audit reports 
and the capability and experience of the audit team. For the 
2018 financial year, the Committee was satisfied that there 
had been appropriate focus and challenge on the primary 
areas of audit risk and concluded that the performance of 
KPMG remained efficient and effective.

Internal audit
The Group has an Internal Audit function, known as 
Rightmove Assurance which is fully outsourced to PwC.  
The aim of Rightmove Assurance is to provide independent 
and objective assurance on the adequacy and effectiveness 
of internal control, risk management and governance 
processes. This includes assurance that underlying financial 
controls and processes are working effectively, as well as 
specialist operational and compliance reviews that focus on 
emerging risks in new and evolving areas of the business. 
The Rightmove Assurance plan for 2018 was approved by 
the Audit Committee and covered a broad range of core 
financial and operational processes and controls, focusing 
on specific risk areas. Specialist reviews were undertaken  
in the following areas:
•  GDPR readiness in flight review to re-perform an earlier 

readiness assessment performed in 2017  and to validate 
completed actions as part of the GDPR programme;
•  Counter fraud review to identify areas of greatest fraud  

risk or cash leakage to the business; and

•  End to end billing system review to evaluate the design  
and effectiveness of controls, including review of the  
new automated billing system developed for the  
Overseas business.

Reports setting out the principal findings of the Rightmove 
Assurance reviews and agreed management actions were 
discussed by the Committee. The Committee also  
reviewed open actions from previous reviews, together  
with monitoring the progress by management in completing 
these actions.

Effectiveness of the internal audit process 
The work of Rightmove Assurance provides a key additional 
source of assurance and support to management and the 
Audit Committee on the effectiveness of internal controls as 
well as providing guidance and recommendations to further 
enhance the internal control environment, and provide 
specialist insight into areas of change in the business. 

During the year, the Audit Committee undertook a review  
of the effectiveness of the Rightmove Assurance function. 
The evaluation was led by the Committee Chairman and 
involved issuing tailored evaluation questionnaires which 
were completed by Rightmove management, the external 
auditors, KPMG, the Committee and PwC themselves.  
The evaluation concluded that the function had an 
appreciation of the key issues facing the business, was 
realistic and robust with audit suggestions and added  
value to the business. 

Anti-bribery and whistleblowing
The Code includes a provision requiring the Committee to 
review arrangements by which employees of the Group may 
in confidence raise concerns about possible improprieties  
in matters of financial reporting or other matters. The 
Committee’s objective is to ensure that arrangements are  
in place for the proportionate and independent investigation 
of such matters and for the appropriate follow up action.

Rightmove is committed to the highest standards of  
quality, honesty, openness and accountability. The Group 
has a whistleblowing process which enables employees  
of the Group to raise genuine concerns on an entirely 
confidential basis. The Committee receives reports on the 
communication of the whistleblowing policy to the business 
and the use of the service including any whistleblowing 
incidents and their outcomes.

The Board believes that it is important for the Group and  
its employees to follow clear and transparent business 
practices and consistently apply high ethical standards in all 
business dealings thereby supporting the objectives of the 
Bribery Act 2010. An Anti-Bribery and Corruption Policy  
and procedures have been established to set out what is 
expected from employees and other stakeholders who act 

Rightmove plc annual report 2018 49

Strategic reportGovernanceFinancial statementsGovernance | Audit Committee report continued

on behalf of the Group to ensure that they protect 
themselves as well as the Group’s reputation and assets. 
The Anti-Bribery and Corruption Policy is communicated  
to all new joiners as part of the induction process and is 
communicated annually to all employees at the town halls. 
Rightmove has a zero-tolerance approach to bribery and any 
breach of the Bribery Act is regarded as serious misconduct, 
potentially justifying immediate dismissal.

All corporate gifts and hospitality offered or received valued 
at more than £50 are recorded in the Group’s gifts and 
hospitality register. For any gifts or hospitality greater than 
£100 approval is required prior to accepting and the register 
is examined by the Committee at least annually.

Internal controls 
The Board has overall responsibility for the Group’s system 
of internal controls and has established a framework of 
financial and other controls which is periodically reviewed  
in accordance with the FRC Internal Control: Guidance to 
Directors publication (formerly known as the Turnball 
Guidance) for its effectiveness.

The Board has taken, and will continue to take, appropriate 
measures to ensure that the chances of financial 
irregularities occurring are reduced as far as reasonably 
possible by improving the quality of information at all levels in 
the Group, fostering an open environment and ensuring that 
the financial analysis is rigorously applied. Any system of 
internal control is designed to manage rather than eliminate 
the risk of failure to achieve business objectives and can only 
provide reasonable and not absolute assurance against 
material misstatement or loss.

The Group’s management has established the procedures 
necessary to ensure that there is an ongoing process for 
identifying, evaluating and managing the principal risks to the 
Group. These procedures have been in place for the whole of 
the financial year ended 31 December 2018 and up to the 
date of the approval of these financial statements and they 
are reviewed regularly. 

Rightmove has an internal audit function, known as 
Rightmove Assurance, which is fully outsourced to PwC. 
Rightmove Assurance provides the Group with additional 
independent assurance on the effectiveness of internal 
controls.

The key elements of the system of internal control are:
•  Major commercial, strategic, competitive, financial and 
regulatory risks are formally identified, quantified and 
assessed, discussed with the Executive Committee,  
after which they are considered by the Board; 

•  A comprehensive system of planning, budgeting and 

monitoring Group results. This includes monthly 
management reporting and monitoring of performance 
against both budgets and forecasts with explanations  
for all significant variances;

•  An organisational structure with clearly defined lines  
of responsibility and delegation of authority, and an 
embedded culture of openness where business decisions 
and their associated risks and benefits are discussed  
and challenged; 

•  Clearly defined policies for capital expenditure and 

investment exist, including appropriate authorisation  
levels, with larger capital projects, acquisitions and 
disposals requiring Board approval;

•  A treasury function which manages cash flow forecasts  
and cash on deposit and is responsible for monitoring 
compliance with banking agreements, where appropriate;

•  A comprehensive disaster recovery plan and business 

continuity plan based upon:
–  co-hosting of the Rightmove.co.uk website across three 
separate locations, which is regularly tested and reviewed;

–  the ability of the business to maintain business critical 

activities in the event of an incident;  

–  the capability for employees to remote work from home 
or a third party location in the event of a loss of one of  
our premises which is regularly tested through planned 
office closures;

–  regular testing of the security of the IT systems and 

platforms, regular backups of key data and ongoing threat 
monitoring to protect against the risk of cyber attack; 
•  A framework which provides guidelines in meeting the  
FCA regulatory requirements for our newly authorised 
subsidiary entity, Rightmove Rent Services Limited;
•  A Group Data Protection Framework which provides 
guidelines in meeting the requirements of the data 
protection principles set out in the Data Protection  
Act 2018; and

•  Whistleblowing and Anti-Bribery Policies of which all 

employees are made aware, to enable concerns to be 
raised either with line management or, if appropriate, 
confidentially outside the line management.

Through the procedures outlined above, the Board,  
with advice from the Audit Committee, has considered  
all significant aspects of internal control for the year and up 
to the date of this Annual Report. No significant failings or 
weaknesses were identified during this review. However, 
had there been any such failings or weaknesses, the Board 
confirms that necessary actions would have been taken  
to remedy them.

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Governance | Nomination Committee report

Scott Forbes 
Chairman of the  
Nomination Committee

Dear Shareholder 
I am pleased to present the Nomination Committee report 
for 2018.

The role of the Nomination Committee (the Committee)  
is to keep the structure, size and composition of the Board  
and Committees under review with the primary objective of 
matching the skills, knowledge and experience of directors 
to Rightmove’s business strategy and requirements.  
Our priority is to optimise Board performance, enabling  
the Group to prosper, compete and manage risk effectively  
in an evolving market.

A copy of the terms of reference of the Committee can be 
found on the Company’s website at plc.rightmove.co.uk. 
These were reviewed and updated with minor changes 
during the year.

The Committee fulfilled its terms of reference during 2018 by:
•  reviewing the Group organisation and succession plans;
•  conducting and discussing the Board Strategy review, 

including the Board succession plan; 

•  recommending the appointment of a new non-executive 

director; and 

•  conducting external Board and Committee evaluations. 
Further details of the Board evaluation can be found on 
page 53.

The Committee continued its focus on orderly Board 
succession, comparing Rightmove’s strategic objectives  
with the profiles of its existing directors to determine future 
Board requirements and shape recruitment plans. The Board 
discussed its proposed succession plan with shareholders, 
representing a majority of the Company’s shares, with a 
particular focus on addressing the significant minority  
vote against the re-election of the Chairman and Senior 
Independent Director at the 2018 AGM. Following the 
consultation and investor feedback, the Board believes  
that we have developed a consensus view in support of  
an orderly succession plan, further details of which are  
set out on pages 52 to 53 of this report.

During the year Lorna Tilbian was appointed as a  
non-executive director on 1 February 2018. Following 
the 2018 AGM, Lorna was appointed a member of the 
Remuneration and Nomination Committees and 
Andrew Findlay succeeded Ashley Martin as Audit 
Committee Chairman. 

The Board currently consists of eight directors including six 
non-executive directors, five of which are considered to be 
independent. Following the intended retirement of Peter 
Williams at the 2019 AGM and absent the appointment of a 
non-executive director prior to then, the Board will comprise 
seven directors (two executive and five non-executive 
directors). Korn Ferry International (Korn Ferry) has been 
appointed and has commenced a search for up to two  
new non-executive directors during 2019 including 
individuals with a range of skills and experience to succeed 
the current Chairman and to complement the potential 
successor candidates already on the Board. The Board  
has established a committee to work with Korn Ferry in 
connection with Board recruitment for potential successors 
to the Board Chairman.

I will be available at the AGM to answer any questions  
about the work of the Committee. 

Scott Forbes
Chairman of the Nomination Committee

Rightmove plc annual report 2018 51

Strategic reportGovernanceFinancial statements 
Governance | Nomination Committee report continued

Composition and attendance at meetings
The Chairman and non-executive directors are members  
of the Committee. Peter Brooks-Johnson, Robyn Perriss 
and the Head of People & Development attended meetings  
by invitation.

The Committee met twice during the year and attendance  
at the meetings is shown on page 42.

Membership 
The Committee is comprised of non-executive directors, 
whose biographical details can be found on pages 36 to 37. 
As at 31 December 2018, all the non-executive directors 
(five out of six members of the Committee) were considered 
by the Board to be independent. At the request of the 
Chairman, the Chief Executive Officer is normally invited to 
attend the meeting to discuss the annual organisation and 
succession plan.

The Chairman of the Company may not chair the 
Committee for any discussion about the appointment of  
his successor, when the Senior Independent Director will 
take the chair. 

Appointments are for a period of up to three years, 
extendable by no more than two additional three-year 
periods, so long as Committee members continue to  
be independent.

Principal activities of the Committee during 2018
During the year the Committee has:
•  reviewed the composition and diversity of the Board;
•  reviewed the membership of Board committees;
•  approved the plans for the organisation and succession  

of the executive directors and senior management; 

•  considered the Board Strategy Review and 

recommendations for candidate profiles for new  
non-executive directors;

•  considered the implementation of a Board succession  
plan in light of the shareholder consultation following  
the AGM vote on directors’ re-election; 

•  agreed the process for an external Board evaluation  

and considered actions arising;

•  considered potential conflicts of interest and directors 

proposed appointments to other boards; and

•  conducted an annual review of its terms of reference. 

Board induction and training
All new non-executive directors joining the Board undertake 
a tailored induction including meetings with key members  
of the management team. Directors proactively arrange 
periodic meetings with executive directors and senior 
management in Rightmove’s office outside of Board 
meeting dates and are invited to attend customer events 
and briefings. New directors receive a comprehensive 
induction pack of corporate information and a briefing from 
the Company Secretary covering corporate governance, 
Group policies and relevant regulations.

Individual Board members have access to training and can 
seek advice from independent professional advisers, at the 
Group’s expense, where specific expertise or training is 
required in furtherance of their duties. The Board receives 
technical briefings and training on critical and new areas, 
such as cyber security and the FCA regulation of 
Rightmove’s tenant passport business.

Board succession and independence
Informed by previous Board Strategy Reviews, the 
Committee has always taken a long-term view of Board 
succession, carefully considering whether non-executive 
director skills, experience and interest make them potential 
candidates for the role of Chairman and Senior Independent 
Director, in order to provide for orderly Board succession.

The Board had determined that all directors had sufficient 
capacity to meet their commitments to Rightmove, 
including during periods when greater involvement may be 
required of them. Nevertheless, the Board recognised the 
value of consulting with shareholders to explain its orderly 
Board succession plan following the AGM in May 2018  
when a significant minority of votes were received against 
the re-election of our Chairman, Scott Forbes and  
Peter Williams, our Senior Independent Director based on 
concerns about the number of their Board appointments. 
Following the consultation, the Chairman and Board believe 
we have received support from investors for an orderly 
succession plan for the Senior Independent Director and 
Chairman as outlined below:
•  Peter Williams intends not to stand for re-election at 

the 2019 AGM to allow for the development and possible 
recruitment of a successor to the Chairman who has the 
potential to fill the role for an extensive period of time; 
Peter has served more than five years as a non-executive 
director and Remuneration Committee Chairman. 

•  The Board proposes to elect Jacqueline de Rojas as Senior 
Independent Director and she will chair the committee that 
will oversee the process for appointing and/or developing  
a new Chairman.

52

rightmove.co.uk

•  Lorna Tilbian will be elected as Chair of the Remuneration 
Committee following the retirement of Peter Williams at 
the 2019 AGM, having served on the Remuneration 
Committee for over a year.

•  Scott Forbes has stated his intention not to stand for 
re-election at the 2020 AGM, provided that a suitable 
candidate has been identified and is ready to assume  
the Board Chair role at that time.

•  The Nomination Committee has engaged Korn Ferry to 
conduct an external search for, and will recommend the 
appointment of, up to two new non-executive directors 
with the experience and capabilities matching candidate 
profiles identified in Rightmove’s Board strategy review. 
The candidates will include individuals with the skills and 
experience required for Chair succession to supplement 
the potential successor candidates already on the Board.

In selecting new non-executive directors, the Nomination 
Committee will give due consideration to the conclusions  
of the Board Strategy Review (externally facilitated by Korn 
Ferry in 2018), the current Board composition and the 
Group’s strategic plan. 

Board effectiveness and evaluation 
In 2018, the Board completed an externally facilitated 
evaluation of its performance, including performance of its 
Committees. Independent Audit was appointed to conduct 
the evaluation using their online self-assessment service, 
Thinking Board, which all directors and the Company 
Secretary were invited to complete.

The Board received Independent Audit’s comprehensive 
report, which was discussed at the Board meeting in 
February 2019. The report concluded that the Board and  
its Committees were operating effectively with an open  
and supportive Board dynamic focussed on Group strategic 
priorities resulting in effective challenge and collaboration 
between non-executive and executive directors. 

The Board agreed initiatives to further improve Board 
effectiveness which include refreshing the Board 
programme with input from non-executive directors, 
reprioritising Board agenda items and optimising the  
format and delivery of Board presentations by the  
senior management team.

An internally facilitated review of the performance of the 
Board and its Committees will be conducted in 2019.

Rightmove plc annual report 2018 53

Strategic reportGovernanceFinancial statementsGovernance | Directors’ report

The directors submit their report together with the audited 
financial statements for the Company (Number: 06426485) 
and its subsidiary companies (the Group) for the year ended  
31 December 2018. 

The Directors’ Report comprises these pages, the sections 
of the Annual Report referred to under the Corporate 
Governance statement and other information below which 
are incorporated into the Directors’ Report by reference.  
The Board has included certain disclosures in the Strategic 
Report in accordance with section 414C(11) of the 
Companies Act 2006 (the Act).

Strategic Report 
The Strategic Report can be found on pages 5 to 35. The Act 
requires this Annual Report to present a fair, balanced and 
understandable view of Rightmove’s business during the 
year ended 31 December 2018 and of the position of the 
Group at the end of the financial period, together with a 
description of the principal risks and uncertainties facing  
the business. 

For the purposes of compliance with DTR 4.1 the required 
content of the management report can be found in the 
Strategic Report and this Directors’ Report, including the 
sections of the Annual Report incorporated by reference.

Corporate governance statement
The Disclosure and Transparency Rules (DTR) require certain 
information to be included in a corporate governance 
statement in the Directors’ Report. Information that fulfils 
these requirements can be found in the Corporate 
governance report on pages 38 to 43 and is incorporated 
into the Directors’ Report by reference.

Directors
The directors of the Company as at the date of this report 
are Scott Forbes, Peter Williams, Andrew Findlay, Jacqueline 
de Rojas, Lorna Tilbian, Rakhi Goss-Custard, Peter Brooks-
Johnson and Robyn Perriss. Ashley Martin was a non-
executive director until his retirement on 4 May 2018. 
Biographies of current directors can be found on pages  
36 to 37. 

Share capital
On 31 August 2018 shareholders approved a resolution to 
subdivide the Company’s ordinary shares of 1 pence each 
(1p shares) into ten ordinary shares of 0.1 pence (0.1p shares) 
each in the capital of the Company. Following the subdivision, 
each shareholder held ten 0.1p shares for each 1p share 
immediately prior to the subdivision. Each new 0.1p share 
carries the same rights and entitlements as the 1p shares,  
as set out in the Company’s Articles of Association. 

The shares in issue, including 14,813,304 0.1p shares held  
in treasury (2017: 1,892,456 1p shares) at the year-end 
amounted to 907,684,330 0.1p shares (2017: 93,266,207 
1p shares), with a nominal value of £907,684 
(2017: £932,662). The holders of ordinary shares are  
entitled to receive dividends as declared from time to  
time and are entitled to one vote per share at general 
meetings of the Company. 

Results and dividends
The Group reported underlying profit(1) before tax of 
£203.3m (2017: £184.4m) and the profit before tax for  
the year of £198.6m (2017: £178.3m). The directors are 
recommending a final dividend for the year of 4.0 pence 
per 0.1p share (2017: 36.0p per 1p share) amounting to 
£35,702,000 (2017: £32,758,000), which together  
with the interim dividend of 2.5 pence per 0.1p share 
(2017: 22.0 pence per 1p share), makes a restated total  
for the year of 6.5 pence per 0.1p share (2017: 58.0 pence 
per 1p share).

Subject to shareholder approval at the Annual General 
Meeting (AGM) on 10 May 2019, the final dividend will be paid 
on 31 May 2019 to shareholders on the register of members 
at the close of business on 3 May 2019.

Share buyback
The Company’s share buyback programme continued during 
2018. Of the 10% authority granted by shareholders at the 
2018 AGM, a total of 1,325,040 1p shares and 11,723,700 
0.1p shares (2017: 2,224,059 1p shares) were purchased  
in the year to 31 December 2018, being 2.8% (2017: 2.4%) 
of the shares in issue (excluding shares held in treasury)  
at the time the authority was granted. The average price  
paid per 1p share was £45.46 and per 0.1p share was £4.55 
(2017: £40.83 per 1p share) with a total consideration paid 
(excluding all costs) of £113,528,000 (2017: £90,809,000). 
Since the introduction of the new parent company in 
January 2008, a total of 39,964,605 1p shares and 
11,723,700 0.1p shares had been purchased, of which 
14,813,304 0.1p shares were held in treasury as at 
31 December 2018 with the remainder having been 
cancelled. A resolution seeking to renew this authority  
will be put to shareholders at the AGM on 10 May 2019. 

Shares held in trust
As at 31 December 2018, 2,248,020 0.1p shares  
(2017: 263,767 1p shares) were held by The Rightmove 
Employees’ Share Trust (EBT) for the benefit of Group 
employees. These shares had a nominal value at 

(1) Before share-based payments and NI on share-based incentives. 

54

rightmove.co.uk

31 December 2018 of £2,248 (2017: £2,638) and a market 
value of £9,711,000 (2017: £11,870,000). The shares held by 
the EBT may be used to satisfy share-based incentives for 
the Group’s employee share plans. During the year, 3,579  
1p shares and 178,860 0.1p shares (2017: 77,008 1p shares) 
were transferred to Group employees following the exercise 
of share-based incentives. Additionally, 157,525 shares were 
purchased by the EBT for transfer to the Rightmove Share 
Incentive Plan Trust (SIP). The terms of the EBT provide that 
dividends payable on the shares held by the EBT are waived.

As at 31 December 2018, 810,095 0.1p shares 
(2017: 67,700 1p shares) were held by the SIP for the  
benefit of Group employees. These shares had a nominal 
value at 31 December 2018 of £810 (2017: £677) and a 
market value of £3,500,000 (2017: £3,047,000). The shares 
held by the SIP are awarded as free shares to eligible 
employees each year and are held in trust for a period of 
three years before an employee is entitled to take ownership 
of the shares. During the year, 19,500 1p shares and 4,430 
0.1p shares (2017: 2,450 1p shares) were released early  
from the SIP under the SIP rules. 

Research and development
The Group undertakes research and development activity  
in order to develop new products and to continually improve 
the existing property platforms. Further details are disclosed 
in Note 2 to the financial statements on page 106.

Political and charitable donations 
During the year the Group did not make donations to any 
political party or other political organisation and did not incur 
any political expenditure within the meanings of sections 
362 to 379 of the Act (2017: £nil). Details of the Group’s 
charitable donations are set out in the Corporate 
Responsibility Report on page 33.

Annual General Meeting
The AGM of the Company will be held at the offices of UBS 
Limited at 5 Broadgate, London, EC2M 2QS on 10 May 2019 
at 10am. The Notice of Annual General Meeting will be 
published in April 2019.

The resolutions being proposed at the 2019 AGM are 
general in nature, including the renewal for a further year  
of the limited authority of the directors to allot unissued 
share capital of the Company and to issue shares for 
cash other than to existing shareholders (in line with the 
 Pre-Emption Group’s Statement of Principles). A resolution  
will also be proposed to renew the directors’ authority  
to purchase a proportion of the Company’s own shares.  
The Company will again seek shareholder approval to hold 
general meetings (other than AGMs) at 14 days’ notice. 
Resolutions will be proposed to renew these authorities, 
which would otherwise expire at the 2019 AGM.

Auditor
KPMG LLP has indicated its willingness to continue in office 
as auditor of the Group. In accordance with section 489 of 
the Act, separate resolutions for the re-appointment of 
KPMG LLP as auditor of the Group and for the Audit 
Committee to determine the auditor’s remuneration will  
be proposed at the 2019 AGM. 

Audit information
So far as the directors in office at the date of signing of the 
report are aware, there is no relevant audit information of 
which the auditor is unaware and each director has taken all 
reasonable steps to make themselves aware of any relevant 
audit information and to establish that the auditor is aware  
of that information.

Substantial shareholdings
As at the date of this report, the following beneficial interests 
in 3% or more of the Company’s issued ordinary share capital 
(excluding shares held in treasury) held on behalf of the 
organisations shown in the table below, had been notified to 
the Company pursuant to DTR 5.1. The information provided 
below was correct as at the date of notification, where 
indicated this was not in the 2018 financial year. It should be 
noted that these holdings are likely to have changed since 
notified to the Company. However, notification of any 
change is not required until the next applicable threshold is 
crossed. Share interests declared before the 10:1 share 
subdivision effective on 31 August 2018 have been restated.
% of total 
voting 
rights (1)

Total voting  
rights 

Nature of holding

Shareholder

Kayne Anderson 
Rudnick Investment 
Management, LLC(3)

Direct
American  
Depository Receipts

BlackRock Inc

Marathon Asset 
Management LLP(2)

Baillie Gifford & Co(2)

Standard Life 
Aberdeen 
Investments 

Generation 
Investment 
Management LLP

Axa Investment 
Managers SA(2)

64,794,160 

7.26% 

33,429,592

3.75%

50,160,300 

5.62% 

5,473,130 
16,304,460

0.61% 
1.83%

Indirect 
Contracts for 
difference  
Stock Lending

Indirect

59,307,550

6.64%

Indirect  58,736,140

6.58%

Indirect

45,307,190

5.08%

Indirect

45,181,680

5.06%

Indirect 
Contracts for 
difference

44,413,780 

4.98% 

376,620

0.04%

(1)  The above percentages are based upon the voting rights share capital  
(being the shares in issue less shares held in treasury) of 892,556,026  
as at 28 February 2019.

(2) Date of notification preceded the 2018 financial year.
(3) Date of notification followed the 2018 financial year end.

Rightmove plc annual report 2018 55

Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Governance | Directors’ report continued

Articles of association
Any amendment to the Articles may be made in accordance 
with the provisions of applicable English law concerning 
companies, specifically the Act (as amended from time to 
time), by way of special resolution at a general meeting of 
the shareholders.

Compensation for loss of office
There are no additional agreements between the Company 
and its directors or employees providing for compensation 
for loss of office or employment that occurs because of a 
takeover bid, except that provisions of the Company’s share 
plans may allow options and awards granted to directors and 
employees to vest on a takeover.

Other Information

Information

Financial instruments and financial risk management

Page(s)

Location in Annual Report

109 to 111  
and 132 to 134

Notes 3 and 26, Financial Statements

Appointment, removal and powers of directors

38 and 42

Corporate Governance Report

Future developments of the Group’s business

Employee engagement

Employee share schemes

Health and safety and employee related policies  
including diversity and disability

Movements in share capital

Long-term incentive plans

Green House Gas Emissions

Fair, balanced and understandable

5 to 10

30

Strategic Report (1)

Strategic Report: Corporate Responsibility Report(1)

30 and 63 to 64

Strategic Report: Corporate Responsibility Report(1)  
and Directors’ Remuneration Report

29 to 32 and 34

Strategic Report: Corporate Responsibility Report(1)

124 to 125

58 to 84

34

47 and 57

Note 23, Financial Statements

Directors’ Remuneration Report

Strategic Report: Corporate Responsibility Report(1)

Audit Committee Report and  
Directors’ statement of responsibilities

Directors’ indemnities

43

Corporate Governance Report

(1)  The Board has taken advantage of section 414C(11) of the Act to include disclosures in the Strategic Report on these items indicated above.

The Directors’ Report was approved by the Board on 1 March 2019.

Signed on behalf of the Board:

Peter Brooks-Johnson
Chief Executive Officer 

1 March 2019

56

rightmove.co.uk

 
Governance | Directors’ responsibilities statement in respect of the Annual Report and financial statements

Under applicable law and regulations, the directors are also 
responsible for preparing a Strategic Report, Directors’ 
Report, Directors’ Remuneration Report and Corporate 
Governance Statement that complies with that law and 
those regulations. 

The directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the Company’s website. Legislation in the UK governing 
the preparation and dissemination of financial statements 
may differ from legislation in other jurisdictions. 

Responsibility statement of the directors in respect  
of the annual financial report 
We confirm that to the best of our knowledge:
•  the financial statements, prepared in accordance with the 
applicable set of accounting standards, give a true and fair 
view of the assets, liabilities, financial position and profit or 
loss of the Company and the undertakings included in the 
consolidation taken as a whole; and 

•  the strategic report includes a fair review of the 

development and performance of the business and the 
position of the Issuer and the undertakings included in the 
consolidation taken as a whole, together with a description 
of the principal risks and uncertainties that they face.

We consider the annual report and accounts, taken as a 
whole, is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Group’s 
position and performance, business model and strategy. 

Signed on behalf of the Board:

Peter Brooks-Johnson
Chief Executive Officer 

Robyn Perriss
Finance Director 

1 March 2019

The directors are responsible for preparing the Annual Report 
and the Group and parent Company financial statements in 
accordance with applicable law and regulations. 

Company law requires the directors to prepare Group and 
parent Company financial statements for each financial  
year. Under that law they are required to prepare the Group 
financial statements in accordance with International 
Financial Reporting Standards as adopted by the European 
Union (IFRSs as adopted by the EU) and applicable law and 
have elected to prepare the parent Company financial 
statements on the same basis. 

Under company law the directors must not approve the 
financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Group and 
parent Company and of their profit or loss for that period.  
In preparing each of the Group and parent Company  
financial statements, the directors are required to: 
•  select suitable accounting policies and then apply 

them consistently; 

•  make judgements and estimates that are reasonable, 

relevant and reliable; 

•  state whether they have been prepared in accordance 

with IFRSs as adopted by the EU; 

•  assess the Group and parent Company’s ability to 

continue as a going concern, disclosing, as applicable, 
matters related to going concern; and

•  use the going concern basis of accounting unless they 

either intend to liquidate the Group or the parent 
Company or to cease operations, or have no realistic 
alternative but to do so. 

The directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the parent Company’s transactions and disclose with 
reasonable accuracy at any time the financial position of the 
parent Company and enable them to ensure that its financial 
statements comply with the Companies Act 2006. They are 
responsible for such internal control as they determine is 
necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to 
fraud or error, and have general responsibility for taking such 
steps as are reasonably open to them to safeguard the 
assets of the Group and to prevent and detect fraud and 
other irregularities. 

Rightmove plc annual report 2018 57

Strategic reportGovernanceFinancial statementsGovernance | Directors’ remuneration report

Peter Williams
Chairman of the  
Remuneration Committee

Dear Shareholder  
I am pleased to present our Directors’ Remuneration Report  
for Rightmove (the Company) together with its subsidiary 
companies (the Group) for the year ended 31 December 2018. 

The report is divided into two sections, the Remuneration 
Policy Report and the Annual Report on Remuneration, both 
of which are summarised in ‘Remuneration at a glance’ on 
page 60. 

Performance and reward
The Committee is confident that the executive directors’ 
remuneration fairly reflects the overall performance of the 
Group. Rightmove’s 2018 results again show healthy growth 
in revenue and underlying operating profit(1), demonstrating 
the strength of the Rightmove business model and the 
effective implementation of the business strategy by our 
management team.

In keeping with the Remuneration Policy, the Committee has 
reviewed performance against the bonus plan objectives for 
2018 and recommended an annual bonus payment of 78%. 
The bonus achieved reflects the growth in revenue and 
underlying operating profit(1) of 10%, audience growth that 
has outstripped Rightmove’s closest competitors by over 
800%, growth in revenue of 11% from our Other businesses 
and continued strong employee engagement with 91% of 
Rightmovers (2) thinking that Rightmove is a great place to 
work. These performance targets are considered stretching 
and vital to Rightmove’s continued success. Achievement 
against each performance target is detailed on page 78 and 
reflected in the higher bonus payout for 2018, compared 
with 2017. The Committee considers that the performance 
conditions set for 2018 were challenging and have 
supported the business objectives; the threshold for  
each target has been met or exceeded and the payout  
is therefore appropriate. 

The Group’s performance over the last three financial years 
reflects strong revenue growth and efficient capital 
management. The 2016 Performance Share Plan (PSP) 
awards, measuring performance from 1 January 2016 to  
31 December 2018, are due to vest in March 2019. 67% of 
the PSP awards will vest as a result of delivering underlying 
basic EPS(3) growth of 51% versus a maximum target of 55% 
over the three-year performance period. The Company’s 
TSR growth did not meet the threshold of TSR equal to the 
FTSE 350 Index over the same period. The Committee 
tested both performance conditions, which were set at  
the beginning of the performance period, and believes  
the overall outturn against the performance conditions is 
appropriate. The PSP awards will vest in March 2019.

Investor engagement and Remuneration Policy
The current Policy was approved by our shareholders in 
2017 and is set out on pages 61 to 70. The Policy is designed 
to address the significant shortfall in executive directors’ 
base salaries compared with the Committee’s assessment 
of an appropriate salary for each role and the performance  
of the CEO and Finance Director. Rather than address this 
shortfall in a single significant increase the Committee 
implemented a plan, endorsed by investors in 2017, to phase 
the increase over the three-year period 2017 to 2019.  
The plan increases the executive directors’ salary by 3% in 
excess of the average workforce rise each year over the 
period. All employees, including executive directors, receive 
the same inflationary pay rise, plus any ‘market adjustment’ 
which recognises the size and complexity of each role and 
the present incumbents’ experience and capabilities and so 
this approach is consistent with that for other members of 
the workforce. 

The Committee’s key objective is to agree a remuneration 
framework that rewards and incentivises our management 
team to deliver Rightmove’s longer-term strategy. 

(1)  Before share-based payments and NI on share-based incentives.
(2)  Based on the number of employee respondents selecting ‘Yes’ as a  

response to this question in the annual employee survey.

(3)  Before share-based payments and NI on share-based incentives with no  
related adjustment for tax. Prior year EPS has been adjusted for the 10:1  
share subdivision effective on 31 August 2018. 

58

rightmove.co.uk

Rightmove’s culture is based on the belief that ‘we’re all in  
it together’ and reflected in the alignment of pay rises and 
benefits available to all employees in recognition of their 
commitment to the business and strong performance.  
The Remuneration Policy for executive directors seeks  
to deliver below market levels of fixed pay with above  
market levels of variable pay opportunity, subject to the 
achievement of challenging performance measures linked 
to the Group’s KPIs. Performance-related pay is geared 
towards long-term sustainable performance, with a high 
level of annual bonus deferred into shares, long-term 
incentive awards and suitable share ownership guidelines. 

In 2018, we consulted with our major shareholders 
(representing over 60% of the Company’s share capital) on 
the proposed executive base salary increases for 2019 and 
the three-year vesting period for PSP awards. We received 
feedback from a number of investors that pay awards  
should be aligned to all employee rises and that a longer 
post-vesting holding period for LTIPs were considered to  
be the norm. Both Peter Brooks-Johnson and Robyn Perriss 
have been key members of the senior leadership team for 
more than ten years and built up significant shareholdings,  
in excess of the shareholding guidelines of 200% of current 
salaries. Since their appointment as directors in 2011 and 
2013 respectively, Peter and Robyn have helped deliver 
consistently strong year on year revenue growth and 
generated significant returns for investors. The Committee 
has given careful consideration to investor comments and 
believes that in the context of the final year of a cohesive 
Remuneration Policy, the 2019 pay and share awards  
remain appropriate for the present executive directors.

The Committee will review all elements of executive 
remuneration in 2019, cognisant of recommended best 
practice in the 2018 Corporate Governance Code and 
investor policies on executive remuneration. A new 
Remuneration Policy will be proposed for shareholder 
approval at the 2020 AGM. 

We continue to value the engagement and support of  
our shareholder base.

Peter Williams
Chairman of the Remuneration Committee

Rightmove plc annual report 2018 59

Strategic reportGovernanceFinancial statementsGovernance | Remuneration at a glance

2018 Financial performance 

Revenue

+10%

Underlying operating profit(1)

Returns to shareholders

+10%

£168.5m

Long-term incentive plan – outcome against maximum targets: 67%

Underlying basic EPS(2)
Underlying basic EPS(2)

Total shareholder return 
Total shareholder return 

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on achievement of three-year EPS growth of 51%.
on achievement of three-year EPS growth of 51%.

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Rightmove 
Rightmove 
FTSE 250 
FTSE 250 
FTSE 350
FTSE 350

200
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150
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100
100

50
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Dec 2016
Dec 2016

Dec 2017
Dec 2017

Dec 2018
Dec 2015
Dec 2018
Dec 2015
This graph shows the value, by 31 December 2018, of £100 invested 
This graph shows the value, by 31 December 2018, of £100 invested 
in Rightmove on 31 December 2015, compared with the value of £100 
in Rightmove on 31 December 2015, compared with the value of £100 
invested in the FTSE 250 and the FTSE 350 Indices on the same date.
invested in the FTSE 250 and the FTSE 350 Indices on the same date.
25% of the 2016 PSP did not vest as relative three-year TSR 
25% of the 2016 PSP did not vest as relative three-year TSR 
performance did not meet the threshold of TSR equal to the 
performance did not meet the threshold of TSR equal to the 
FTSE 350 index.
FTSE 350 index.

Annual bonus plan – outcome against maximum targets: 78%

Underlying operating profit(1)

Threshold target: 

£194.4m
£203.3m

Actual: 

Growth in absolute time on  
site in minutes relative to  
our nearest competitors(4)

Threshold target: the same 
absolute growth in minutes
Maximum target: 50% higher
Actual: growth in time in minutes 
year on year over 800% larger 
than our nearest competitors

Pay and performance for 2018 

Salary 

Benefits 

Cash Bonus 

Deferred Share Bonus 

Long-term incentives 

Total remuneration 

Chief  
Executive Officer 

Finance 
Director

£472,268 

£339,200

£2,192 

£184,185 

£276,277 

£555,256 

£1,414

£132,288

£198,432

£439,219

£1,490,178 

£1,110,552

Growth in Other revenue(3)

Employee survey respondents 
who think ‘Rightmove is a 
great place to work’

Threshold target: 

Threshold target: 

10% 
11% 

Actual: 

90%
91%

Actual: 

Shareholder alignment

Shareholding guidelines:

200%

 of salary for all executive directors 

Proportion of variable awards received in shares:

85% 

 of performance-related pay is  
awarded in Rightmove shares

Remuneration Policy key elements

Fixed pay below comparative market median and variable incentive opportunity above median

Base salaries executive directors receive inflationary adjustments to salaries capped at 3% above wider workforce increases

Pension contributions up to 6% of base salary in line with the wider workforce

Annual bonus maximum 125% of salary, with 40% cash and 60% deferred into Company shares for two years

Performance Share Plan awards granted at 200% of salary. No post-vesting holding period for current executive directors

Clawback applies to deferred annual bonus awards and PSP awards

(1) Before share-based payments and NI on share-based incentives.
(2)  Before share-based payments and NI on share-based incentives with no related 
adjustment for tax. Prior year EPS has been adjusted for the 10:1 share  
subdivision effective on 31 August 2018.

60

rightmove.co.uk

(3) Other revenue is all revenue excluding Agency and New Homes.
(4)  Time in minutes spent on Rightmove platforms, measured by comScore,  

relative to our nearest competitors.

 
 
 
 
 
 
 
 
 
                 
 
 
 
 
 
 
 
 
 
                 
 
 
  
Remuneration Policy Report (unaudited)

Introduction
This report sets out the Company’s Policy on directors’ 
remuneration for the forthcoming year as well as information 
on remuneration paid to directors for the financial year 
ended 31 December 2018. The report has been prepared  
in accordance with the Companies Act 2006, the Large  
and Medium-sized Companies and Groups (Accounts and 
Reports) (Amendment) Regulations 2013 (together the Act) 
and the 2016 UK Corporate Governance Code (the Code).

This report comprises a Policy Report and an Annual Report 
on Remuneration. The Remuneration Policy was approved 
by shareholders at the 2017 AGM. The Annual Report on 
Remuneration will be subject to an advisory vote at the 2019 
AGM and a new Remuneration Policy will be proposed for 
shareholder approval at the 2020 AGM. 

The parts of the report which have been audited have been 
highlighted.

Remuneration Policy Report (the Policy Report) 
This part of the Directors’ Remuneration Report sets out  
the Remuneration Policy for the Company and has been 
prepared in accordance with the Act. 

The Policy was developed in line with Rightmove’s approach, 
that our executive directors should be rewarded with 
demonstrably lower than market base salaries and benefits 
and higher than market equity rewards subject to the 
achievement of challenging performance targets. This 
approach accords with the views of our major shareholders 
and with ‘best practice’ principles set out in the Code.

The key principles of the Committee’s policy are that 
executive remuneration should:
•  allow the Group to attract and retain talented individuals 

who are critical to the success of the business;
•  be simple to explain, understand and administer; 
•  be regarded as fair by both other employees and 

shareholders;

•  be below market levels for base salary with minimal benefits 

(which are made available on the same basis to all 
Rightmove employees) and above market levels of variable 
pay potential;

•  provide directors with the opportunity to receive a share  

in the future growth and development of the Group; 
•  align the interests of the executive directors with the 
interests of shareholders and reflect the dynamic, 
performance-driven culture of the Group;

•  principally reward individuals for the overall success of the 
business, measuring and incentivising directors against  
key short-term and medium to long-term goals; 

•  not enable executive directors to gain significantly from 

short-term successes, which subsequently prove not to be 
consistent with growing the overall value of the business, 
through the deferral of 60% of annual bonuses for a further 
two years after the performance targets have been 
achieved; and

•  normally be reviewed against the market every three years, 
with intervening pay reviews for executive directors directly 
linked to the policies applied to all employees, specifically 
with regard to cost of living rises in base salary and changes 
in benefits.

The following table provides an overview of the Committee’s 
Remuneration Policy, which has been designed to reflect the 
principles described above:

Rightmove plc annual report 2018 61

Strategic reportGovernanceFinancial statements 
Governance | Directors’ remuneration report continued

Remuneration Policy

Element of 
remuneration

Purpose and 
link to strategy

Operation

Maximum  
opportunity

Performance  
criteria

Salary

To provide a 
base salary 
which will attract 
and retain  
high calibre 
executives to 
execute the 
Group’s 
business 
strategy.

Base salaries are normally reviewed 
annually. The timing of any change 
is at the Committee’s discretion 
and will usually be effective from  
1 January.

When considering the executive’s 
eligibility for a salary increase, the 
Committee considers the  
following points:
•  size and responsibilities of the 

role;

•  individual and Group performance;
•  increases awarded to the wider 

workforce; and

•  broader economic and inflationary 

conditions.

Executive directors’ remuneration 
is benchmarked against external 
market data periodically (generally 
every three years). Relevant market 
comparators are selected for 
comparison, which include other 
companies of a similar size and 
complexity. The Committee 
considers benchmark data, 
alongside a broad review of the 
individual’s skills and experience, 
performance and internal 
relativities.

Benefits

To provide 
simple, cost-
effective 
employee 
benefits which 
are the same as 
those offered  
to the wider 
workforce.

The executive directors are 
enrolled in the Group’s private 
medical insurance scheme and 
receive life assurance cover equal 
to four times base salary. Additionally, 
all executive directors are members 
of the Group’s medical cash plan.

Executive directors will be entitled 
to receive new benefits on the 
same terms as those introduced 
for the whole workforce.

Directors’ current salaries are 
set out on page 72.

These salary levels will be 
eligible for increases during the 
period that the Remuneration 
Policy operates from the 
effective date. 

During this time, salaries  
may be increased each year  
(in percentage of salary terms) 
in line with those of the wider 
workforce and will be capped  
at the average workforce 
increase plus 3%, subject to 
the Committee’s consideration 
of the overall salary budget, 
individual and Group 
performance and factors  
in the wider economy  
including inflation. 

Increases beyond those linked 
to the workforce (in percentage 
of salary terms) will only be 
awarded where there is a 
change of incumbent, in 
responsibility, experience or  
a significant increase in the 
scale of the role and/or size, 
value and/or complexity of  
the Group.

The value of benefits may vary 
from year to year depending on 
the cost to the Company from 
third party providers.

The Committee considers both 
individual and Group performance 
in a broad context when 
determining base salary increases. 

Not applicable

62

rightmove.co.uk

 
Element of 
remuneration

Purpose and 
link to strategy

Operation

Pension

To provide a 
basic, cost-
effective, long-
term retirement 
benefit.

Annual bonus 
including 
Deferred 
Share Bonus 
Plan (DSP)

To incentivise 
and recognise 
execution of  
the business 
strategy on an 
annual basis. 

Rewards the 
achievement of 
annual financial 
and operational 
objectives.

The Group operates a stakeholder 
pension plan for employees under 
which the employer contributes  
6% of base salary subject to the 
employee contributing a minimum 
of 3% of base salary. The Company 
does not contribute to any personal 
pension arrangements.

The Company may introduce a 
cash alternative to a pension 
contribution where this would be 
more tax efficient for the individual.

Whilst executives are not obliged  
to join, the Company operates  
a pension salary exchange 
arrangement whereby executives 
can exchange part of their salary 
for Company paid pension 
contributions. Where executives 
exchange salary and this reduces 
the Company’s National Insurance 
Contributions the Company  
credits the full saving to the 
executive’s pension.

The annual bonus comprises a 
cash award (40% of any bonus 
earned) and a DSP award  
(60% of any bonus earned).  
A greater proportion of the  
annual bonus may be deferred in 
future years at the Committee’s 
discretion.

Deferred shares will vest after two 
years and be potentially forfeitable 
during that period. 

Payments under the annual bonus 
plan may be subject to clawback  
in the event of a material 
misstatement of the Group’s 
financial results or misconduct.

Maximum  
opportunity

6% of base salary

Performance  
criteria

Not applicable

125% of base salary 

The bonus is determined by and 
based on performance against  
a range of key performance 
indicators which will be selected 
and weighted to support delivery 
of the business strategy.

The primary bonus metric will  
be profit-based (e.g. underlying 
operating profit) with targets set in 
relation to a carefully considered 
business plan and requiring 
significant out-performance of that 
plan to trigger maximum payments. 

A minority of bonus will also be 
earned based on pre-set targets 
drawn from the Group’s other key 
performance indicators relating  
to underlying drivers of long-term 
revenue growth.

Details of the performance 
measures used for the current 
year and the targets set for  
the year under review and 
performance against them is 
provided on pages 72 and 78.

25% of the awards vest for 
achieving the threshold 
performance target. Bonus  
is earned on a linear basis  
from threshold to maximum 
performance levels.

Rightmove plc annual report 2018 63

Strategic reportGovernanceFinancial statements 
Governance | Directors’ remuneration report continued

Element of 
remuneration

Purpose and 
link to strategy

Operation

Performance 
Share Plan 
(PSP)

To incentivise 
and reward 
executives  
for the 
achievement of 
superior returns 
to shareholders 
over a three-
year period,  
to retain key 
individuals  
and align 
interests with 
shareholders.

All-employee 
Sharesave 
Plan

Share 
Incentive Plan 
(SIP)

Provides all 
employees with 
the opportunity 
to own shares in 
the Company on 
similar terms.

To provide all 
employees the 
opportunity to 
own shares in 
the Company  
on equal terms.

Share 
ownership 
guidelines

To provide 
alignment 
between the 
executive 
directors and 
shareholders.

The PSP was established in 2011 
and permits annual awards of nil 
cost options, contingent shares 
and forfeitable shares which  
vest after three years subject  
to continued service and the 
achievement of challenging 
performance conditions. 

The Committee has discretion to 
introduce a two-year post-vesting 
holding period for future executive 
appointments to the Board.

A dividend equivalent provision 
operates enabling dividends to be 
paid (in cash or shares) on shares  
at the time of vesting.

PSP awards may be subject to 
clawback in the event of a material 
misstatement of the Group’s 
financial results or misconduct.

Executive directors are entitled to 
participate on the same terms as  
all other employees in the Group’s 
Sharesave Plan, which has standard 
terms.

Executive directors are entitled to 
participate in the SIP on the same 
terms as all other employees.  
The SIP has standard terms and 
currently only free shares are 
offered. However, executive 
directors routinely forfeit  
their entitlement to any free  
share awards.

The Committee may award free 
shares to employees, subject to  
the continued strong Group 
performance. Share awards will 
typically be made annually and  
will be modest in value, historically 
shares to the value of £2,000  
per employee.

Executive directors are required  
to retain at least half of any share 
awards vesting or exercised (after 
selling sufficient shares to meet  
the exercise price and to pay any 
tax liabilities due) until they have 
met the shareholding guideline. 

The Committee will regularly 
monitor progress towards  
the guidelines.

Maximum  
opportunity

200% of base salary

Performance  
criteria

Awards vest based on three-year 
performance against challenging 
financial targets for EPS and 
relative TSR performance. 

Financial targets will determine 
vesting in relation to at least half  
of an award.

25% of the awards vest for 
achieving the threshold 
performance target. Awards vest 
on a linear basis from threshold to 
maximum performance levels.

The performance period for 
financial targets and relative  
TSR targets is three financial years, 
starting with the year in which the 
award is granted. 

Participation limits are set by 
HMRC from time to time.

None

Participation in the SIP is based 
on HMRC rules. Share awards 
are discretionary and made 
within the SIP rules.

None

Shareholding guideline:  
200% of base salary for  
all executive directors.

Not applicable

64

rightmove.co.uk

 
Element of 
remuneration

Purpose and 
link to strategy

Operation

Maximum  
opportunity

Non-
executive 
directors

To provide a 
competitive  
fee which will 
attract and 
retain high 
calibre 
individuals and 
reflects their 
relevant skills 
and experience.

Business 
expenses

To reimburse 
directors for 
reasonable 
business 
expenses.

Performance  
criteria

None

The fees for non-executive 
directors (including the Company 
Chairman) are reviewed periodically 
(generally every three years). 

Fees for the Chairman and 
non-executive directors were 
reviewed in 2018 and are set 
out on page 73.

Fee increases may take place  
if fee levels are considered  
to have become out of line  
with the responsibilities and 
time commitments of 
individual roles.

Flexibility is retained to 
increase the above fee levels  
in the event that it is necessary 
to recruit a new Chairman or 
non-executive director of  
an appropriate calibre in  
future years. 

Expenses vary from year to 
year according to each 
director’s responsibilities, 
business activity and location.

Not applicable

The Committee will consider  
the Chairman’s fee, whilst the  
non-executive directors’ fees are 
considered by the wider Board, 
excluding the non-executives. 

Fee levels for each role are 
determined after considering the 
responsibility of the role, the skills 
and knowledge required and the 
expected time commitments. 

Periodic benchmarking against 
relevant market comparators, 
reflecting the size and complexity 
of the role, is used to provide 
context when setting fee levels. 

In exceptional circumstances, 
where the normal time 
commitment has been 
substantially exceeded, an 
additional fee may be paid  
at the Board’s discretion. 

Directors may claim reasonable 
business expenses within the 
terms of the Group’s expenses 
policy and be reimbursed on the 
same basis as all employees.  
The Group may reimburse  
business expenses which are  
in future classified as taxable 
benefits by HMRC.

Discretions maintained by the Committee in operating 
the incentive plans
The Committee will operate the annual bonus plan, PSP, 
Sharesave Plan and SIP according to their respective rules 
and in accordance with the Listing Rules and HMRC rules 
where relevant. 

The Committee retains discretion, consistent with market 
practice, in a number of regards to the operation and 
administration of these plans. These discretions include,  
but are not limited to, the following:
•  the selection of participants in the respective plan;
•  the timing of grant of an award (if any) and payments;
•  the size of an award and/or a payment (with limits as 

described in the table above);

•  the extent of vesting based on the achievement of 

performance targets and applicable exercise periods  
where relevant; 

•  how to deal with a change of control (e.g. the timing of 

testing performance targets) or restructuring of the Group;

•  determination of a ‘good’/’bad’ leaver for incentive plan 

purposes based on the rules of each plan and the 
appropriate treatment chosen including the timing  
of the delivery of shares;

•  adjustments (if any) required in certain circumstances  
(e.g. rights issues, corporate restructuring events and 
special dividends); and

•  the annual review of performance measures, targets  

and weightings for the annual bonus plan and PSP from 
year to year.

The Committee also retains the ability to adjust the targets 
and/or set different measures for the annual bonus plan  
and PSP if events occur (e.g. a material divestment or 
acquisition) which cause it to determine that the conditions 
are no longer appropriate and an amendment is required so 
that the conditions achieve their original purpose and are 
not materially less difficult to satisfy.

Rightmove plc annual report 2018 65

Strategic reportGovernanceFinancial statements 
 
Governance | Directors’ remuneration report continued

Any use of the above discretions would, where relevant,  
be detailed in the Annual Report on Remuneration and if 
appropriate, the subject of prior communication with the 
Company’s major shareholders.

For the avoidance of doubt, all previous commitments or 
entitlements agreed prior to the approval of this Policy or 
appointment to the Board will be permitted to pay out on 
their original terms or in line with the Policy in force at the 
time they were agreed.

Selection of performance measures and how  
targets are set
The performance metrics used for the annual bonus and 
long-term incentive plans are derived from the Group’s  
key performance indicators. Each performance measure  
has a threshold target, with 25% payable, and a stretching 
maximum target with 100% payable and a sliding scale for 
intermediate performance.

Underlying operating profit is the primary performance metric 
for the annual bonus as it is a key financial performance 
indicator used within the business and aligned to the Group’s 
strategy of delivering profitable growth. Operating profit is 
measured on an underlying basis for consistency and to 
exclude any volatility in relation to the Company’s share price 
in connection with the IFRS 2 valuation and National Insurance 
charge on share-based incentives granted. The underlying 
operating profit target is based around meeting and 
exceeding the business plan for the year. 

The annual bonus is also payable for performance against 
other operational metrics, including a traffic market share 
target, growth in Other business revenue and an employee 
engagement target, for a minority of the bonus, with a sliding 
scale used to determine performance against each measure.

Market share, measured as the time consumers spend on 
Rightmove compared to our nearest competitors, is a key 
indicator of the size and engagement of our audience and 
the value which Rightmove brings to our customers. The 
Committee therefore considers it important to set a 
challenging target to increase Rightmove’s share of this 
audience from an already very high starting point. 

The Other revenue target measures growth in revenue from 
businesses other than Agency and New Homes. As some of 
these businesses are still at an early stage of development 
compared to Rightmove’s core Agency and New Homes 
businesses, growth in revenue rather than in operating  
profit is considered to be a more appropriate measure;  
this element of the bonus remains a small proportion  
of the total bonus opportunity. 

For the longer term PSP awards, a combination of underlying 
basic earnings per share (EPS) and relative TSR performance 
conditions are used as performance measures. EPS is 
considered the most appropriate financial metric for 
Rightmove at this stage in its development (since it is the 
measure of profitability that is most closely aligned with 
shareholders’ interests and monitored on an ongoing basis 
within the business). The Policy also recognises that relative 
TSR should also be a performance measure in order for 
there to be a clear alignment of executive directors’ and 
shareholder interests. EPS targets are set based on sliding 
scales that take account of internal financial planning and 
external analyst forecasts. Only 25% of the EPS element will 
pay out for threshold performance levels, with the maximum 
award requiring substantial out-performance. For TSR, the 
range of targets measure how successful the Company is in 
out-performing the FTSE 350 Index with 25% of this part of 
the award vesting at the threshold performance level, 
through to full vesting for 25% out-performance of the Index 
over the three-year performance period. For historic PSP 
awards, performance against the FTSE 250 Index was the 
selected measure, however, the Company has resided in the 
top quartile of the FTSE 250 for some time and is a current 
FTSE 100 constituent and thus the wider index is now 
considered more appropriate for comparison purposes.

Performance targets do not apply to Sharesave or SIP 
awards since these awards are structured to encourage 
employees to become shareholders and to maintain  
tax-favoured status the awards must operate on a 
consistent basis for all employees.

How the views of employees are taken into account
The Committee has not felt it necessary to consult directly  
with employees on executive remuneration matters, however,  
it always seeks employee views via management when 
considering remuneration proposals. The Committee is  
aware of employment conditions within the wider workforce 
when setting executive directors’ Remuneration Policy. 

Remuneration Policy for executive directors compared 
to other employees
The Committee will consider the proposed salary budget for 
the whole Group when it is deciding on salary increases for 
executive directors specifically. 

In line with the Group’s strategy to keep remuneration simple 
and consistent, benefits and pension arrangements provided 
to executive directors are identical to those offered to all 
Group employees.

66

rightmove.co.uk

The extent to which annual bonuses are offered varies by 
level of employee within the Group, with the quantum and 
performance metrics used determined by the nature of the 
role and responsibilities and market rates at that level.

Long-term incentive awards such as the DSP, are only 
offered to senior management as those awards are more 
heavily weighted towards performance-related pay and 
there is a stronger connection between the value created  
for shareholders and the reward for participants. 

Shareholders’ views
The Committee considers it vitally important to maintain 
open and transparent communication with the Company’s 
shareholders. In 2018, the Committee consulted major 

shareholders representing over 60% of the Company’s 
share ownership on the application of the Policy in relation to 
2019 executive director remuneration proposals. The 
shareholders consulted were generally supportive of the 
proposals for 2019. The Committee received constructive 
feedback in relation to the alignment of directors’ pay to all 
employee rises in basic salary and shareholders’ preference 
for post-vesting holding periods for long-term incentives. 
Shareholder feedback has been carefully considered by the 
Committee and will contribute to the development of the 
2020 Remuneration Policy. 

Reward scenarios 
The Company’s Policy (as previously outlined) is illustrated below using three different performance scenarios: minimum, 
on-target and maximum: 

2500

2000

1500

0
0
0
£

1000

500

0

£503

100%

Minimum

£2,130

47%

29%

24%

£1,473

43%

 23%

34%

£1,058

42%

23%

34%

£361

100%

£1,530

47%

29%

24%

Target
Peter Brooks-Johnson
Chief Executive Officer

Maximum

Minimum

Target

Maximum

Robyn Perriss
Finance Director

Fixed pay

Bonus

LTIP

Assumptions:
1. Minimum = fixed pay only (salary + benefits + pension).
2.  On-target = 55% payable of the 2019 annual bonus and 62.5% vesting of the 2019 PSP awards being the midpoint 

between threshold vesting of 25% and maximum vesting of 100%.

3. Maximum = 100% payable of the 2019 annual bonus and 100% vesting of the 2019 PSP awards.

Base salary is as set at 1 January 2019. The value of taxable benefits is based on the cost of supplying those benefits  
(using the cost as disclosed on page 76) for the year ended 31 December 2018. The executive directors have elected  
not to participate in the Company’s pension arrangements. 

The executive directors can participate in the Sharesave Plan and SIP on the same basis as other employees. The value that 
may be received under these schemes is subject to tax approved limits. For simplicity, the value that may be received from 
participating in these schemes has been excluded from the above charts. The executive directors do not participate in the 
SIP and the value of any vested Sharesave options is included in the directors’ remuneration set out on page 77.

As required by the regulations no assumption is made as to future share price growth for reward elements (deferred bonus 
and long-term incentives) that are delivered in shares.

Amounts have been rounded to the nearest £1,000. 

Rightmove plc annual report 2018 67

Strategic reportGovernanceFinancial statementsGovernance | Directors’ remuneration report continued

Recruitment and promotion policy
The Committee proposes an executive director’s remuneration package for new appointments in line with the principles 
outlined in the table below:

Element of remuneration

Policy

Base salary

Benefits

Pension

Annual bonus

Base salary levels will be set based on the roles and responsibilities of the individual together with their 
relevant skills and experience, taking into account the market rates for companies of comparable size 
and complexity and internal Company relativities. In some circumstances (e.g. to reflect an individual’s 
limited experience at a Plc board level) it may be considered appropriate to set initial salary levels below 
the perceived market competitive rate. Phased increases, potentially above inflation, may then be 
offered to achieve the desired market positioning over time, subject to an individual’s continued 
performance and development in the role. 

Benefits as provided to current executive directors. Where necessary the Committee may approve 
the payment of relocation expenses to facilitate recruitment, and flexibility is retained for the 
Company to pay legal fees and other costs incurred by the individual in relation to their appointment.

Defined contributions or a cash alternative at the level provided to current executive directors.

An annual bonus would operate in the same manner as outlined for the current executive directors  
(as described above and in the Annual Report on Remuneration), although it would be pro-rated to 
reflect the employment period during the bonus year. Flexibility will be retained to set equivalent 
objectives for any new executive joining part way through a year.

The maximum bonus potential would not exceed 125% of base salary. 

It would be expected that the bonus for a new appointment would be assessed on the same 
performance metrics as that for the current executive directors on an ongoing basis. However, 
depending on the timing and nature of appointment it may be necessary to set tailored performance 
criteria for their first bonus plan. 

Long-term incentives

A new appointment will be eligible to receive PSP awards as outlined in the Policy table. 

Share awards may be granted shortly after an appointment (subject to the Company not being in  
a closed period) and would be measured against the same performance criteria as the current 
executives. However, any award granted outside the normal award and performance cycle may be  
pro-rated at the Committee’s discretion. The Committee may introduce post-vesting holding periods 
under the PSP for new executives if it considers this an appropriate commitment in conjunction with 
the shareholding guidelines. 

The ongoing maximum award would not exceed 200% of base salary. 

For an internal hire, existing awards would continue over their original vesting period and remain 
subject to their terms as at the date of grant. 

The new appointment would be eligible to participate in the Sharesave Plan and the SIP under the 
same terms as all other employees. 

To facilitate an external appointment, it may be necessary to buy-out remuneration which would be 
forfeited on leaving their previous employer. When determining the quantum and structure of any  
buy-out awards the Committee will, as a minimum, take into account the following factors:
• the form of remuneration (cash or shares); 
• timing of expected payment/vesting; and 
•  expected value (i.e. taking into account the likelihood of achieving the existing performance criteria). 

Buy-out awards, if used, will be granted using the Company’s existing share plans to the extent 
possible, although awards may also be granted outside of these schemes if necessary and as 
permitted under the Listing Rules. 

Buy-out awards

68

rightmove.co.uk

 
Directors’ service contracts and non-executive 
directors’ terms of appointment
The Committee’s policy on service agreements for 
executive directors is that they should provide for  
12 months’ notice of termination by the Company and by 
the executive. Any proposals for the early termination by  
the Company of the service agreements of directors are 
considered by the Committee.

The service agreements for the executive directors allow  
for lawful termination of employment by making a payment 
in lieu of notice or by making phased payments over any 
remaining unexpired period of notice. The phased payments 
may be reduced if, and to the extent that, the executive finds 
an alternative remunerated position. 

In addition, any statutory entitlements or sums to settle  
or compromise claims in connection with the termination 
would be paid as necessary. The Company may also  
provide a contribution toward reasonable legal fees or 
outplacement services.

Peter Brooks-Johnson and Robyn Perriss are entitled to  
a payment in lieu of notice, restricted to base salary and 
benefits. In good leaver circumstances a bonus may be  
paid at the normal time subject to achievement of the 
performance conditions and pro-rating for the period 
worked in the year.

For awards granted under the PSP ‘good leaver’ status may 
be determined, in certain prescribed circumstances, such  
as death, ill health, disability, redundancy, transfer or sale  
of the employing company, or other circumstances at the 
discretion of the Committee. If defined as a ‘good leaver’, 

awards will remain subject to performance conditions, which 
will be measured over the performance period from grant to 
the original vesting date, unless the Committee determine 
to assess performance from grant to the date of cessation, 
and which will be reduced pro-rata to reflect the proportion 
of the performance period actually served. The Committee 
retains the discretion to disapply time pro-rating in 
exceptional circumstances and to accelerate the vesting  
of awards for ‘good leavers’ in the event of death.

For awards granted under the DSP, ‘good leaver’ status  
may be determined for reasons of death, injury, disability, 
redundancy, transfer or sale of the employing company or 
other circumstances at the discretion of the Committee. If 
defined as a ‘good leaver’, awards will be retained and vest on 
the original vesting date, save as above in the event of death, 
when the Committee has the discretion to accelerate vesting.

Scott Forbes’ appointment may be terminated by either 
party giving to the other not less than three months’ notice 
in writing. The Company may also terminate by making a 
payment in lieu of notice. Scott Forbes is not contractually 
entitled to any other benefits on termination of his contract.

The Letters of Appointment for the non-executive directors 
provide for a term of up to two three-year periods and a 
possible further three-year term (subject to re-election  
by shareholders and subject to the director remaining 
independent). The appointments may be terminated  
with a notice period of three months on either side and  
the Letters of Appointment set out the time commitments 
required to meet the expectations of their roles. 

Copies are available for inspection on request to the 
Company Secretary. 

Rightmove plc annual report 2018 69

Strategic reportGovernanceFinancial statementsGovernance | Directors’ remuneration report continued

Further details of all directors’ contracts and Letters of Appointment are summarised below:

Executive directors

Peter Brooks-Johnson(1) 

Robyn Perriss(2) 

Non-executive directors 

Scott Forbes (Chairman)(3)  

Peter Williams 

Rakhi Goss-Custard 

Jacqueline de Rojas 

Andrew Findlay 

Lorna Tilbian 

Date of appointment 

Date of contract/ 
Letter of Appointment 

Notice 
(months) 

Length of service at  
28 February 2019

10 January 2011 

22 February 2011 

30 April 2013 

1 May 2013 

12 

12 

8 years 1 month

5 years 10 months

13 July 2005 

21 February 2006 

3 February 2014 

3 February 2014 

28 July 2014 

28 July 2014 

30 December 2016 

10 October 2016 

1 June 2017 

11 May 2017 

1 February 2018 

19 January 2018 

3 

3 

3 

3 

3 

3 

13 years 7 months

5 years 1 month

4 years 7 months

2 years 2 months

1 year 9 months

1 year 1 month

(1)  Peter Brooks-Johnson joined the Group on 9 January 2006 and was appointed to the Board on 10 January 2011. His service with the Group at the date of this  

report is 13 years and 1 month.

(2)  Robyn Perriss joined the Group on 1 July 2007 and was appointed to the Board on 30 April 2013. Her service to the Group at the date of this report is 11 years  

and 8 months.

(3)  The Chairman’s letter of appointment was transferred from Rightmove Group Limited to Rightmove plc with effect from 28 January 2008 on completion of  

a Scheme of Arrangement.

External appointments
With the approval of the Board in each case, executive directors may accept one external appointment as a non-executive 
director of another listed or similar company and retain any fees received. 

In October 2018, Peter Brooks-Johnson was appointed as a Non-Executive Director of the Interim Board of  
MPI – MarketPlaces International. MPI is the preliminary business name of the international online classifieds operation  
owned by Schibsted ASA, which will be spun off and established as an independent, listed company. Peter received a directors’ 
fee of 149,250 Norwegian Krone from MPI for the period of his appointment to 31 December 2018.

Robyn Perriss currently holds no outside directorships.

70

rightmove.co.uk

 
 
 
 
 
 
 
 
 
 
Annual Report on Remuneration

Remuneration Committee role and membership
Terms of reference 
The primary role of the Committee is to make 
recommendations to the Board as to the Company’s overall 
policy and framework for the remuneration of the executive 
directors and the Chairman of the Board. The remuneration 
and terms of appointment of the non-executive directors 
are determined by the Board as a whole.

In accordance with the Code, the Committee also 
recommends the structure and monitors the level of 
remuneration for the first layer of management below Board 
level. The Committee is also aware of, and advises on, the 
employee benefit structures throughout the Group and 
ensures that it is kept aware of any potential business risks 
arising from those remuneration arrangements. 

The Committee has formal terms of reference which are 
reviewed annually and updated as required. These are 
available on the Company’s website at plc.rightmove.co.uk 
or on request from the Company Secretary.

Membership
The following independent non-executive directors  
were members of the Committee during 2018:
Peter Williams (Chairman of the Committee)
Rakhi Goss-Custard 
Jacqueline de Rojas (to 4 May 2018)
Lorna Tilbian (from 4 May 2018)

The Committee met five times during 2018 and attendance 
at meetings is shown in the Corporate Governance Report 
on page 42.

The quorum for meetings of the Committee is two 
members. The Committee will meet as necessary, but 
normally at least five times a year. The Company Secretary 
acts as Secretary to the Committee.

Only members of the Committee have the right to attend 
Committee meetings. The Chairman of the Committee  
has requested that the Chairman of the Board attend the 
meetings except during discussions relating to his own 
remuneration. The CEO may also be invited to meetings 
when the Committee is considering his recommendations 
on the remuneration of executive colleagues and 
management below Board level. No executive director  
is involved in deciding their own remuneration.

External advisors
Aon, which is a member of the Remuneration Consultants 
Group and has signed up to its Code of Conduct, has been 
retained as the Committee’s remuneration advisor since 
2011. The terms of engagement between the Company and 
Aon are available from the Company Secretary on request. 

The total fees paid to Aon in respect of services to the 
Committee during the year were £27,000. 

During 2018 Aon also provided services to the Company  
in connection with the valuation of share-based incentives 
(as required by IFRS 2) and confirmed that, in its view, these 
services did not present a conflict of interest with the other 
services provided to the Committee. The Committee 
reviews its relationship with external advisors on a regular 
basis and continues to believe that there are no conflicts  
of interest.

What has the Committee done during the year? 
The Committee met five times during the year to consider 
and, where appropriate, approve key remuneration items 
including:

Pay and incentive plan reviews
•  annual review and approval of executive directors’ base 

salaries and benefits;

•  review of 2018 business performance against relevant 

performance targets to determine annual bonus payouts 
and vesting of long-term incentives;

•  review and approval of appropriate benchmarks and 
performance measures for the annual performance-
related bonus and 2018 PSP awards to ensure measures 
are aligned with strategy and that targets are appropriately 
stretching;

•  approval of share awards granted in March 2018 under  
the Deferred Share Bonus Plan (DSP) and the PSP; and

•  ongoing monitoring of senior management remuneration.

Governance and strategy
•  review and approval of the Directors’ Remuneration Report;
•  review of the 2018 AGM voting and feedback from 

institutional investors;

•  approval of changes to the share plan rules for the new 

Data Protection Act;

•  consultation with shareholders on the 2019 executive 

remuneration proposals;

•  adoption of a new Restricted Share Plan for use with market 

purchase shares for senior managers;

•  evaluation of the Committee’s performance during the 

year; and

•  review of the Committee’s terms of reference. 

Rightmove plc annual report 2018 71

Strategic reportGovernanceFinancial statements 
Governance | Directors’ remuneration report continued

Application of Policy for the year ending  
31 December 2019 
Salaries
The executive directors’ salaries for the 2019 financial year 
are set out in the table below:

Salary 

1 January  31 December 
2018 

2019 

Salary  Workforce 
increase 

Executive directors

Peter Brooks-Johnson  £500,605  £472,268 

Robyn Perriss 

£359,552  £339,200 

plus  Change

3% 

3% 

6%

6%

The 6% increase in base salaries for the executive directors 
represents an increase of 3% above the average workforce 
rise of 3% for 2019, primarily to recognise the scale and 
complexity of those roles and to address the relatively  
low pay of these executives compared with market norms. 
The salaries remain well below the market median for 
executives in comparable companies. All employee salaries 
are subject to annual review and market adjustments as 
appropriate; the Committee approves salaries for the  
senior management team and other key roles.

Pension and other benefits
The Group operates a stakeholder pension plan for all 
employees under which the employer contributes 6% of 
base salary, subject to the employee contributing a minimum 
of 3% of base salary. Peter Brooks-Johnson and Robyn 
Perriss elected not to participate in the pension plan during 
the year. The Company does not contribute to any personal 
pension arrangements. 

The executive directors are enrolled on the same terms as all 
employees in the Group’s private medical insurance scheme 
and receive life assurance cover equal to four times base 
salary. Additionally, the executive directors are members of 
the Group’s medical cash plan.

Annual bonus
The annual bonus for the 2019 financial year will be 
consistent with the policy detailed on page 63 of  
the Policy section of this report in terms of maximum  
bonus opportunity, deferral and clawback provisions.  
The mechanism through which the clawback can be 
implemented (enabling both the recovery and withholding  
of incentive pay) enables the Committee to (i) reduce the 
cash bonus earned in a subsequent year and/or reduce 
outstanding DSP/PSP share awards (i.e. withholding 
provisions may be used to effect a recovery) or (ii) for the 
Committee to require that a net of tax balancing cash 
payment be made to the Company. The performance 
measures have been selected to reflect a range of financial 
and strategic targets that continue to support the key 
objectives of the Group.

72

rightmove.co.uk

The performance measures and weightings will be as follows:

Measure 

As a % of maximum bonus opportunity

Financial targets
Underlying operating profit(1) 

Strategic targets
Traffic market share(2) 
Other revenue(3) 
Tenant Services(4)  
Employee engagement(5)  

65%

15%
10%
5%
5%

(1)  Operating profit before share-based payments and NI on share-based 

incentives.

(2)  Measured on a time on site basis (minutes spent relative to our nearest 

competitors) by reference to comScore.
(3)  Revenue excluding Agency and New Homes. 
(4)  Based on the number of Rightmove Tenant Passports delivered during 2019.
(5)  Based on the results of the annual employee survey.

In relation to the financial target a challenging sliding scale 
will operate with 25% of the maximum bonus opportunity 
payable at the threshold underlying operating profit target 
relative to the 2019 business plan through to 100% 
becoming payable for significant outperformance relative  
to the plan. A greater proportion of the award will be paid  
for exceeding threshold performance. 

The weighting of Other revenue as a percentage of 
maximum bonus opportunity has been reduced from 15%  
in 2018 to 10% in 2019. A new tenant services operational 
business target has been introduced at 5%. The new 
measure reflects the business plan objective to grow the 
number of Rightmove Tenant Passports completed by 
prospective tenants, measured as a percentage of leads 
received by customers via Rightmove that contain a 
completed Passport. All other performance measures  
and weightings remain unchanged from 2018.

The targets themselves, as they relate to the 2019 financial 
year, are deemed to be commercially sensitive. However, 
retrospective disclosure of the targets and performance 
against them will be provided in next year’s Annual Report  
on Remuneration to the extent that they do not remain 
commercially sensitive at that time.

Long-term incentives
The award levels under the PSP, approved by the Committee 
in 2018, remain at 200% of base salary for both executive 
directors.

Consistent with the current Policy and previous years, 
awards to the executive directors under the PSP in 2019 will 
be subject to a mixture of EPS (75% of awards) and relative 
TSR (25% of the awards) performance conditions. The 2019 
targets are as follows:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EPS performance condition
The Group’s EPS growth will be measured over the period of 
three financial years (2019 to 2021). The EPS figure used will 
be equivalent to the Group’s basic underlying EPS (before 
share-based payments, National Insurance on share-based 
incentives and no related adjustment for tax). With a view  
to ensuring appropriately stretching but achievable targets 
are set in light of market expectations for the Group, the 
following range of targets will apply to the 2019 awards:

Underlying basic EPS growth  
from 2019 to 2021(1) 

Less than 20% 

20% 

50% 

% of award vesting 
(maximum 75%)

0%

18.75%

Chairman and non-executive directors’ fees
In line with our Policy, the Chairman and non-executive 
directors’ fees were reviewed in a market context and in  
light of directors’ time commitments during 2018 and 
increased with effect from 1 January 2019. The next review 
is scheduled for 2021 with any increase taking effect in 2022. 

The basic non-executive fee has been increased to  
£55,000 with an additional £15,000 fee per annum paid for 
the chairing of the Audit and Remuneration Committees.  
The extra fee of £5,000 for the Senior Independent  
Director is unchanged:

Annual fee  

Annual fee  
1 January 2019   31 December 2018

Between 20% and 50% 

Straight-line vesting

Peter Williams 

75%

Scott Forbes (Chairman) 

£185,000 

(1)  The benchmark underlying basic EPS for the financial year 2018 from which 

these targets will be measured is 18.3p.

As in prior years, the targets that are intended to operate  
for the 2019 PSP awards were set to be appropriately 
demanding in light of the Group’s internal planning, external 
market expectations for future growth and the current 
trading environment. The targets are considered to provide 
a realistic incentive at the lower end of the performance 
range but require exceptional performance to achieve full 
vesting. On this basis, the Committee is satisfied that the 
range of targets are appropriately demanding, and no less 
challenging than the range of targets set for prior year awards. 

Relative TSR performance condition
The vesting schedule for the relative TSR element of 
executive directors’ 2019 PSP awards is set out below. 
Relative TSR will be assessed against the FTSE 350  
Index, reflecting the Company’s size in terms of market 
capitalisation. Performance will be measured over  
three financial years.

TSR performance of the Company 
relative to the FTSE 350 Index(1) 

% of award vesting 
(maximum 25%)

Less than the Index 

Equal to the Index 

25% higher than the Index 

0%

6.25%

25%

Intermediate performance 

Straight-line vesting

(1)  If the FTSE 350 Index’s TSR was 50% over the three-year performance period, 
then the Company’s TSR would have to be at least 75% for all 25% of the PSP 
shares to vest.

Andrew Findlay 

Rakhi Goss-Custard 

Jacqueline de Rojas 

Lorna Tilbian 

£75,000 

£70,000 

£55,000 

£55,000 

£55,000 

£170,000

£65,000

£56,558(1)

£50,000

£50,000

£45,833(2)

(1)  Fee for non-executive director to 4 May 2018 and for Audit Committee 

Chairman from that date.

(2)  Fee for 11 months from appointment on 1 February 2018. 

Statement of shareholder voting at AGM
At the AGM on 4 May 2018, shareholders overwhelmingly 
voted in favour of the Directors’ Remuneration Report.  
The Committee believes this illustrates the strong level  
of shareholder support for the remuneration framework. 
The table below shows full details of the voting outcomes  
for the Directors’ Remuneration Report:

Votes  % Votes 
for 

for 

Votes  % Votes  

Votes  
against  against  withheld(1)

Directors’  
Remuneration 
Report 

72,763,617 

95.12  3,731,967 

4.88  295,965

(1)  A vote withheld is not a vote in law and is not counted in the calculation of the 

proportion of votes cast ‘For’ and ‘Against’ a resolution.

In line with the Company’s commitment to ongoing dialogue 
with its shareholders, the Committee corresponds with 
major shareholders and meetings are offered, where 
appropriate, to understand the reasons for any potential or 
actual opposition to the Company’s Remuneration Policy. 
Changes will be made to our Policy where it is considered 
appropriate to do so. 

Rightmove plc annual report 2018 73

Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
Governance | Directors’ remuneration report continued

Review of past performance
Share price performance
The Company’s share price ended the year at £4.32, down 
4.0% year-on-year (the FTSE 250 Index was down 15.6% and 
the FTSE 350 Index was down 13.0%). On a three-year basis 
the share price has increased by 4.6% and performance 
relative to FTSE 250 and FTSE 350 Indices over that period 
is shown in the graphs below.

Total shareholder return (TSR)
The first graph below compares the TSR of Rightmove’s 
shares against the FTSE 250 Index and the FTSE 350  
Index for the three-year period from 1 January 2016 to  
31 December 2018. TSR is the product of movements in  
the share price plus dividends reinvested on the ex-dividend 
date. TSR provides a useful, widely used benchmark to 
illustrate the Company’s performance over the last three 

150

140

years. Specifically, it illustrates the value of £100 invested  
in Rightmove’s shares and in the FTSE 250 Index and the 
FTSE 350 Index over that period. 

As required by the Act, the Company’s TSR performance  
is required to be shown against a recognised broad-based 
share index. Since 2016, as Rightmove continues to be 
ranked towards the top of the FTSE 250 Index (and more 
recently in the FTSE 100) in terms of market capitalisation, 
the FTSE 350 Index is felt to be more appropriate for the 
purpose of comparing TSR performance and therefore this 
will be used as the criteria applied to 25% of the PSP awards 
to be granted in March 2019.

The graphs below illustrate, for statutory purposes, the  
TSR of Rightmove’s shares against the FTSE 250 Index  
and the FTSE 350 Index for the three and ten years to  
31 December 2018.

130

120

)
d
e
s
a
b
e
r
(
£
e
u
a
V

l

)
d
e
s
a
b
e
r
(
£
e
u
a
V

l

TSR Graph – three years 
Total shareholder return

110

100
150

90
140

80
130

70
120

60
110

100

90

80

70

60

5
1
c
e
D

6
1
c
e
D

Rightmove

FTSE 250

FTSE 350

This graph shows the value, by 31 December 2018, of £100 invested in Rightmove on 31 December 2015, 
compared with the value of £100 invested in the FTSE 250 and the FTSE 350 Indices on a daily basis.

5
1
c
e
D

6
1
c
e
D

Rightmove

FTSE 250

FTSE 350

This graph shows the value, by 31 December 2018, of £100 invested in Rightmove on 31 December 2015, 
compared with the value of £100 invested in the FTSE 250 and the FTSE 350 Indices on a daily basis.

7
1
c
e
D

7
1
c
e
D

TSR Graph – ten years 
Total shareholder return

)
£
(
e
u
a
V

l

)
£
(
e
u
a
V

l

4000

3500

3000

2500

2000
4000
1500
3500
1000
3000
500
2500
0
2000

1500

1000

500

8
0
c
e
D

9
0
c
e
D

0
1
c
e
D

1
1
c
e
D

2
1
c
e
D

3
1
c
e
D

4
1
c
e
D

Rightmove

FTSE 250

FTSE 350

This graph shows the value, by 31 December 2018, of £100 invested in Rightmove on 31 December 2008, 
compared with the value of £100 invested in the FTSE 250 and the FTSE 350 Indices on a daily basis.

74

rightmove.co.uk

0

8
0
c
e

D

9
0
c
e

D

0
1
c
e

D

1
1
c
e

D

2
1
c
e

D

3
1
c
e

D

4
1
c
e

D

Rightmove

FTSE 250

FTSE 350

This graph shows the value, by 31 December 2018, of £100 invested in Rightmove on 31 December 2008, 

compared with the value of £100 invested in the FTSE 250 and the FTSE 350 Indices on a daily basis.

+19%

+9%

+9%

+19%

+9%
8
1
+9%
c
e
D

Source: Thomson Reuters

8
1
c
e
D

Source: Thomson Reuters

+2741%

+2741%

+262%

+136%

8
1
c
e
D

7
1
c
e
D

Source: Thomson Reuters

+262%

+136%

8
1
c
e
D

7
1
c
e
D

Source: Thomson Reuters

5
1
c
e
D

5
1
c
e

D

6
1
c
e
D

6
1
c
e
D

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total remuneration for the Chief Executive Officer
The table below shows the total remuneration figure for the Chief Executive Officer over a ten-year performance period.  
The total remuneration figure includes the annual bonus and long-term incentive awards that vested based on performance 
in those years.

Year	

2018 

2017 

2016 

2015 

2014 

2013 

2012 

2011 

2010 

2009 

Executive	

Peter Brooks-Johnson 

Peter Brooks-Johnson(1) 
Nick McKittrick(1) 

Nick McKittrick 

Nick McKittrick 

Nick McKittrick 

Nick McKittrick 
Ed Williams(2) 

Ed Williams 

Ed Williams 

Ed Williams 

Ed Williams 

Total single 
figure	£	

1,490,178 

504,557 
1,223,443 

2,126,923 

2,300,349 

1,599,610 

531,371 
1,531,515 

2,219,882 

4,934,942 

652,800 

627,641 

Annual Bonus 
outturn 
(%	of	maximum)	

Long-term 
incentive outturn 
(%	of	maximum)

78% 

60% 
n/a 

92% 

100% 

70% 

85% 
n/a 

90% 

100% 

100% 

100% 

67%

100% 
100%

100%

100%

92%

100% 
100%

100%

100%

–(3)

–(3)

(1)  Nick McKittrick was Chief Executive Officer and a director until 9 May 2017 and retired from Rightmove on 30 June 2017. Peter Brooks-Johnson was appointed  

Chief Executive Officer on 9 May 2017.

(2)  Ed Williams was Chief Executive Officer until his retirement on 30 April 2013. Nick McKittrick was appointed Chief Executive Officer at this time.
(3)  The table above includes share-based incentive awards in the period that the associated performance conditions, excluding service conditions are satisfied.  
Certain pre-float share option awards prior to 2006, which had only service conditions and no performance conditions would have been included in the single  
figure remuneration table in the year of grant in accordance with Schedule 8 of the Act. The table above therefore excludes £4,151,532 and £2,026,674 of  
awards with no performance conditions, which vested in 2010 and 2009 respectively.

Rightmove plc annual report 2018 75

Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Governance | Directors’ remuneration report continued

Directors’ remuneration (audited)
The information included below up to and including page 84 is audited.

The remuneration of the directors of the Company during 2018 for time served as a director is as follows: 

Fixed pay  

Performance-related pay

Salary/fee 
£ 

Benefits(1) 
£ 

Fixed pay 
subtotal 
£ 

Annual  Long-term 
incentives(3) 
bonus(2) 
£ 

£ 

 Performance- 

Total  
related pay  remuneration  
in 2018 
£

subtotal 
£ 

Executive directors 
Peter Brooks-Johnson  

Robyn Perriss(4) 

Non-executive directors 
Scott Forbes 

Ashley Martin(5) 

Peter Williams 

Rakhi Goss-Custard 

Jacqueline de Rojas 

Andrew Findlay(6) 

Lorna Tilbian(7) 

472,268 

2,192 

474,460 

460,462 

555,256  1,015,718  1,490,178

339,200 

1,414 

340,614 

330,720 

439,219 

769,939  1,110,553

170,000 

20,870 

65,000 

50,000 

50,000 

56,558 

45,833 

– 

– 

– 

– 

– 

– 

– 

170,000 

20,870 

65,000 

50,000 

50,000 

56,558 

45,833 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

170,000

20,870

65,000

50,000

50,000

56,558

45,833

(1)  Benefits in kind for the executive directors relate to private medical insurance and the medical cash plan. 
(2)  The annual bonus amount relates to the accrued payment in respect of the full year results for the year ended 31 December 2018 including the deferred element  

(60% of annual bonus). 

(3)  The value of the long-term incentives includes nil cost PSPs where vesting is calculated by taking the number of nil cost options expected to vest in March 2019 
(including dividend roll up), which are dependent on the three-year performance period ended 31 December 2018 and multiplying by the year-end closing share  
price of £4.32.

(4)  In cash terms, Robyn received £6,523 less in relation to her base salary as she exchanged salary for five additional days’ holiday benefit under the Group’s flexible  

holiday policy.

(5)  Fee for the period to retirement on 4 May 2018.
(6)  Fee as a non-executive director to 4 May 2018 and as Audit Committee Chairman from that date.
(7)  Fee for 11 months from appointment on 1 February 2018.

76

rightmove.co.uk

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The remuneration of the directors of the Company during 2017 was:

Fixed pay  

Performance-related pay

Salary/fee 
£ 

Benefits(1) 
£ 

Fixed pay 
subtotal 
£ 

Annual  Long-term 
incentives(3) 
bonus(2) 
£ 

£ 

 Performance- 

Total  
related pay  remuneration  
in 2017 
£

subtotal 
£ 

Executive directors 

Peter Brooks-Johnson(4) 

Robyn Perriss 

Non-executive directors 
Scott Forbes 

Colin Kemp (5) 

Ashley Martin 

Peter Williams 

Rakhi Goss-Custard 

Jacqueline de Rojas 

Andrew Findlay(6) 

420,103 

320,000 

170,000 

18,102 

60,000 

65,000 

50,000 

50,000 

29,166 

1,852 

421,955 

315,077  1,155,196  1,470,273  1,892,228

1,406 

321,406 

240,000 

925,763  1,165,763  1,487,169

– 

– 

– 

– 

– 

– 

– 

170,000 

18,102 

60,000 

65,000 

50,000 

50,000 

29,166 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

170,000

18,102

60,000

65,000

50,000

50,000

29,166

(1)  Benefits in kind for the executive directors relate to private medical insurance and the medical cash plan. 
(2)  The annual bonus amount relates to the accrued payment in respect of the full year results for the year ended 31 December 2017 including the deferred element  

(60% of annual bonus). 

(3)  The value of the long-term incentives includes: 

•  nil cost PSPs where vesting is calculated by taking the number of nil cost options expected to vest in March 2018 (including dividend roll up), which are dependent  

on the three-year performance period ended 31 December 2017 and multiplying by the 31 December 2017 closing share price of £4.50; and

•  the notional capital gain on Sharesave options exercisable on 1 November 2017 which reflects the difference between the option grant price and the market value  

of shares on the date they vested.

(4)  Reflects base salary of £373,136 as Chief Operating Officer to 9 May 2017 and increased annual salary of £445,536 as Chief Executive Officer from 10 May 2017.
(5)  Fee for four months to 9 May 2017.
(6) Fee for seven months from 1 June 2017 to 31 December 2017.

Defined contribution pension
The Group operates a stakeholder pension plan for employees under which the employer contributes 6% of base salary, 
subject to the employee contributing a minimum of 3% of base salary. None of the directors elected to participate in the 
pension plan either year. The Company does not contribute to any personal pension arrangements.

Rightmove plc annual report 2018 77

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Governance | Directors’ remuneration report continued

How was pay linked to performance in 2018?
Annual bonus plan
The incentive for the financial year ended 31 December 2018 was in the form of a cash bonus of up to 50% of salary and a 
DSP bonus of up to 75% of salary (i.e. 125% in total). The bonus (both cash and DSP elements) was determined by a mixture 
of underlying operating profit performance (65%) and key performance indicators (35%) relating to underlying drivers of 
long-term revenue growth.

When comparing performance against the 2018 bonus targets set, the Committee determined that 78% of the maximum 
achievable cash and DSP bonus should be paid to the executive directors. Accordingly, a cash bonus of 39% of base salary 
(out of a maximum of 50%) will be paid to the executives and 58.5% of base salary (out of a maximum of 75%) will be granted 
to the executive directors under the DSP, which will be deferred until March 2021. More details are provided in the table 
below:

Measure

Hurdle 

As a % of  
maximum 
bonus 
opportunity

Actual performance achieved 

Resulting 
bonus  
% achieved

Targets: 
• £194.4m: 25% payout
• £205.9m: 100% payout

65% Underlying operating profit achieved: 

54%

£203.3m 
The 2018 underlying operating profit 
represented growth of 10% on 2017

Financial targets

Underlying 
operating profit(1)

Strategic targets

Traffic market 
share

15%

7%

2%

78% 

Growth in time in minutes spent on 
Rightmove platforms as measured by 
comScore relative to nearest competitors
•  Same absolute growth: 25% payout
• 50% higher absolute growth: 100% payout

15% Growth in time in minutes spent on 
Rightmove platforms year-on-year 
was over 800% higher than our nearest 
competitors

Other revenue(2)

• Growth of 10%: 25% payout 
• Growth of 15%: 100% payout

15% Revenue increased by 11% from 

£18.6m to £20.6m

Employee 
engagement(3)

Percentage of respondents to the employee 
survey who say ‘Rightmove is a great place 
to work’:
• 90%: 25% payout
• 95%: 100% payout

5% 91% of respondents say ‘Rightmove  

is a great place to work’

Total

100% 

(1) Operating profit before share-based payments and NI on share-based incentives. 
(2) The targets relate to all revenue streams except Agency and New Homes. 
(3) Based on the results of the annual employee survey.

78

rightmove.co.uk

 
Long-term incentives vesting during the year
The PSP awards granted in March 2016 were subject to EPS (75% of the awards) and relative TSR (25% of the awards) 
performance conditions that related to the three-year period ended 31 December 2018. 

The vesting schedule for the relative TSR element of executive directors’ 2016 PSP awards is set out below:

Relative TSR condition 

Less than the Index 

Equal to the Index 

25% higher than the Index 

% of award vesting 
(maximum 25%)

0%

6.25%

25%

Intermediate performance 

Straight-line vesting

At the end of the performance period, Rightmove’s TSR was 10.1% compared to 20.7% for the FTSE 350 Index.  
This performance is below the Index and therefore this part of the award (maximum 25%) will not vest on 1 March 2019.

Rightmove’s EPS growth is measured over a period of three financial years (2016 to 2018). The EPS figure used is equivalent  
to Rightmove’s reported underlying basic EPS (before share-based payments, NI on share-based incentives and no related 
adjustment for tax) and the vesting schedule is set out below:

Underlying basic EPS growth  
from 2016 to 2018 

Less than 25% 

25% 

55% 

% of award vesting 
(maximum 75%)

0%

18.75%

75%

Between 25% and 55% 

Straight-line vesting

At the end of the performance period, underlying basic EPS was 18.3p which from an underlying basic EPS-base of 12.1p 
(restated for comparability to reflect the 10:1 share subdivision effective 31 August 2018) results in three-year EPS growth of 
51%, just below the maximum 55% EPS growth target and will result in 67% vesting of this part of the award (maximum of 75%) 
on 1 March 2019. 

Share awards granted during the year
On 28 February 2018 Peter Brooks-Johnson and Robyn Perriss were awarded shares under the PSP, which vest in March 2020,  
and are subject to a mixture of EPS (75% of the awards) and TSR relative to the FTSE 350 Index (25% of the awards) 
performance with the greater weighting on EPS to reflect its particular relevance to the performance of the business.

Executive director 

Peter Brooks-Johnson 

Robyn Perriss 

Basis of grant 

Number of shares 

Face value of award(1) 

200% of base salary 

200% of base salary 

212,310(2)  

152,490(2)  

 £944,536

£678,400

(1)  Based on the average mid-market share price for the three consecutive days prior to grant, taken from the Daily Official List, of £44.49 which is equivalent to  

£4.45 post the 10:1 share subdivision.

(2) Adjusted for 10:1 share subdivision effective on 31 August 2018.

Rightmove plc annual report 2018 79

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Governance | Directors’ remuneration report continued

The vesting schedule for the relative TSR element of 
executive directors’ 2018 PSP awards is set out below. It is 
consistent with the TSR condition used for previous grants 
under the share option scheme. Performance will be 
measured over three financial years.

Relative TSR condition 

Less than the Index 

Equal to the Index 

25% higher than the Index 

% of award vesting 
(maximum 25%)

0%

6.25%

25%

Intermediate performance 

Straight-line vesting

Rightmove’s EPS growth will be measured over a period of 
three financial years (2018 to 2020). The EPS figure used will 
be equivalent to the Group’s underlying basic EPS (before 
share-based payments, NI on share-based incentives and 
no related adjustments for tax). 

The following vesting schedule will apply for executive 
directors’ awards granted in 2018:

Underlying basic EPS growth 
from 2018 to 2020 

Less than 20% 

20% 

50% 

% of award vesting 
(maximum 75%)

0%

18.75%

75%

Between 20% and 50% 

Straight-line vesting

The benchmark underlying basic EPS for the financial year 
2017 from which these targets will be measured is 16.3p 
(restated for comparability to reflect the 10:1 share 
subdivision effective 31 August 2018).

80

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Share-based incentives held by the directors and not exercised as at 31 December 2018

Share-based incentives held  
Granted in year/ 
dividend roll-up 
1 January 2018

Exercise price

Share-based incentives adjusted 
Share-based incentives held  
Average share price at 
for subdivision (10:1) (1)
at 31 D ece m ber 2018
post-subdivision 
post subdivision
date of exercise
Exercise price  
Vesting date
Exercised  

Expiry date

D ate granted

Executive directors

Peter Brooks-Johnson 

05/03/2009  
(Unapproved) 

05/03/2010  
(Unapproved) 

03/03/2014  
(PSP) 

02/03/2015  
(PSP) 

01/10/2015  
(Sharesave) 

01/03/2016  
(DSP) 

01/03/2016  
(PSP) 

01/03/2017  
(DSP) 

01/03/2017  
(PSP) 

09/05/2017  
(PSP) 

01/10/2017  
(Sharesave) 

28/02/2018  
(PSP) 

28/02/2018  
(DSP) 

01/10/2018  
(Sharesave) 

139,286  

52,553 

26,021 

– 

– 

– 

£2.24 

1,392,860 

1,392,860(2)  £0.22  £4.37 

–  05/03/2012  04/03/2019

£6.66 

525,530 

–  £0.67 

– 

525,530  05/03/2013  04/03/2020

£0.00 

260,210 

260,210(3)  £0.00  £4.37 

–  03/03/2017  02/03/2019

24,556 

895 

£0.00 

254,510 

–  £0.00 

304 

– 

£29.60 

3,040 

–  £2.96 

– 

– 

254,510  02/03/2018  01/03/2020

3,040  01/11/2018  30/04/2019

£0.00 

66,170 

66,170(4)  £0.00  £4.37 

–  01/03/2018  28/02/2019

6,617 

18,351 

6,141 

18,691 

3,457 

– 

– 

– 

– 

– 

£0.00 

183,510 

–  £0.00 

£0.00 

61,410 

–  £0.00 

£0.00 

186,910 

–  £0.00 

£0.00 

34,570 

–  £0.00 

273 

– 

£32.89 

2,730 

–  £3.29 

–  21,231(7) 

£0.00 

212,310 

–  £0.00 

– 

4,249(8) 

£0.00 

42,490 

–  £0.00 

– 

– 

– 

– 

– 

– 

– 

– 

183,510  01/03/2019  28/02/2021

61,410  01/03/2019  29/02/2020

186,910  01/03/2020  28/02/2022

34,570  09/05/2020  08/05/2022

2,730  01/11/2020  30/04/2021

212,310  28/02/2021  27/02/2023

42,490  28/02/2020  27/02/2021

2,313  01/11/2021  30/04/2022

Total 

296,250  26,375 

– 

– 

– 

– 

2,313(9) 

–  £3.89 

 3,228,563 

1,719,240 

– 

–   1,509,323 

Rightmove plc annual report 2018 81

Strategic reportGovernanceFinancial statements  
 
D ate granted

Robyn Perriss 
02/03/2015  
(PSP) 

01/03/2016  
(DSP) 

01/03/2016  
(PSP) 

01/03/2017  
(DSP) 

01/03/2017  
(PSP) 

01/10/2017  
(Sharesave) 

28/02/2018  
(PSP) 

28/02/2018  
(DSP) 

Governance | Directors’ remuneration report continued

Share-based incentives held  
Granted in year/ 
dividend roll-up 
1 January 2018

Share-based incentives adjusted 
Exercised prior to subdivision 
for subdivision (10:1) (1)
on 31 August 2018
post subdivision
Exercise price  
Exercise price

Share-based incentives held  
Average share price at 
at 31 D ece m ber 2018
date of exercise
Vesting date

Expiry date

19,425 

708  £0.00  20,133(5) 

5,234 

–  £0.00 

5,234(6) 

– 

– 

£0.00 

£49.48 

£0.00 

£49.48 

– 

– 

02/03/2018  01/03/2020

01/03/2018  28/02/2019

14,516 

–  £0.00 

–  145,160 

£0.00 

4,858 

–  £0.00 

– 

48,580 

£0.00 

16,029 

–  £0.00 

–  160,290 

£0.00 

547 

–  £32.89 

– 

5,470 

£3.29 

–  15,249(7)  £0.00 

–  152,490 

£0.00 

– 

3,236(8)  £0.00 

– 

32,360 

Total 

60,609  19,193 

–   25,367  544,350 

£0.00 

 –  

– 

– 

– 

– 

– 

– 

–  

145,160 

01/03/2019  28/02/2021

48,580 

01/03/2019  29/02/2020

160,290 

01/03/2020  28/02/2022

5,470 

01/11/2020  30/04/2021

152,490 

28/02/2021  27/02/2023

32,360 

28/02/2020  27/02/2021

544,350 

(1)  The Company’s ordinary shares of 1 pence each were divided into 10 new ordinary shares of 0.1 pence each on 31 August 2018. The option prices and the number  
of shares under options granted before 31 August 2018 have been restated for the share subdivision. Options exercised before the share subdivision have not  
been restated.

(2)  The unapproved option granted on 5 March 2009 was exercised by Peter Brooks-Johnson and net settled by the Company on 27 November 2018. Peter subsequently 

sold 623,440 shares at a price of £4.37 per share to satisfy the resulting tax liability and retained the balance of 697,406 shares.

(3)  The nil cost performance shares awarded under the PSP to executive directors on 3 March 2014 vested in 2017 subject to EPS and relative TSR performance measures, 

which were met in full. Peter Brooks-Johnson exercised the nil cost option over 260,210 shares (which included a dividend roll-up of 8,810 shares)  
on 27 November 2018 and sold 122,820 shares at an average market price of £4.37 per share to satisfy the resulting tax liability and retained the balance of  
137,390 shares. 

(4)  The nil cost deferred shares granted under the DSP on 1 March 2016 vested in March 2017. Peter Brooks-Johnson exercised the nil cost option over 66,170 shares on 
27 November 2018, sold 31,233 shares at an average market price of £4.37 per share to satisfy the resulting tax liability and retained the balance of 34,937 shares.
(5)  The nil cost performance shares awarded under the PSP to executive directors on 2 March 2015 vested in March 2018 subject to EPS and relative TSR performance 
measures, which were met in full. Robyn Perriss exercised the nil cost option over 20,133 shares (which included a dividend roll-up of 708 shares) on 16 August 2018  
and sold 14,798 shares at an average market price of £49.48 per share to satisfy the resulting tax liability and retained 5,335 shares, being half the balance available  
after tax.

(6)  The nil cost deferred shares granted under the DSP on 1 March 2016 vested in March 2018. Robyn Perriss exercised the nil cost option over 5.234 shares on  

16 August 2018 and sold all the shares at an average market price of £49.48 per share.

(7)  On 28 February 2018, the executive directors were awarded nil cost deferred shares under the DSP, which vest in March 2020. The average mid-market share  

price for the three consecutive preceding days, used to calculate the number of shares awarded, was £44.49.

(8)  On 28 February 2018, the executive directors were awarded nil cost performance shares under the PSP, which vest in March 2021. Further details are set out on  

pages 72 to 73.

(9)  On 1 October 2018, Peter Brooks-Johnson was granted a Sharesave option over 2,313 shares at an exercise price of £3.89. The option will be exercisable from 

November 2021.

82

rightmove.co.uk

  
 
 
Dilution
All existing executive share-based incentives can be satisfied from shares held in the Rightmove Employees’ Share Trust 
(EBT) and shares held in treasury. It is intended that the 2019 share-based incentive awards will also be settled from shares 
currently held in the EBT or from shares held in treasury without any requirement to issue further shares. 

During 2018, treasury shares were used to satisfy vested DSP and PSP awards and unapproved options over 4,111,256 
shares, representing 0.5% of issued share capital (less treasury shares) as at 31 December 2018.

Directors’ interests in shares
The interests (both beneficial and family interests) of the directors in office at the date of this report in the share capital of the 
Company were as follows:

Interests in 
ordinary shares of 0.1 pence 

Interests in 
share-based incentives 

Executive directors 

Peter Brooks-Johnson 

Robyn Perriss 

Non-executive directors 

Scott Forbes 

Peter Williams  

Rakhi Goss-Custard 

Jacqueline de Rojas 

Andrew Findlay 

Lorna Tilbian 

Total 

At 
31 December 2018 

At 
1 January 2018  
(restated 10:1 
 share subdivision) 

PSP & DSP 
awards 
(unvested) 

1,771,493 

241,150 

907,160 

187,890 

721,200 

538,880 

2,193,000 

2,193,000 

37,280 

5,440 

1,880 

– 

– 

37,280 

5,440 

1,880 

– 

– 

– 

– 

– 

– 

– 

– 

PSP & DSP 
awards 
(vested but 
unexercised) 

254,510 

– 

– 

– 

– 

– 

– 

– 

Options  
(unvested) 

Options 
(vested but 
unexercised)

5,043 

5,470 

– 

– 

– 

– 

– 

– 

528,570

–

–

–

–

–

–

–

4,250,243 

3,332,650 

1,260,280  

254,510 

10,513 

528,570

•  The Company’s shares in issue (including 14,813,304 shares held in treasury) as at 31 December 2018 comprised 907,684,330 ordinary shares of 0.1p each,  

(2017: 93,266,207 ordinary shares of 1p each).

•  The closing share price of the Company was £4.32 as at 31 December 2018. The lowest and highest share prices during the year, restated for the share subdivision, were 

£4.18 and £5.35 respectively.

•  The executive directors are regarded as being interested, for the purposes of the Companies Act 2006, in 2,248,020 ordinary shares of 0.1p each (2017: 263,767 
ordinary shares of 1p each) in the Company currently held by the EBT at 31 December 2018 as they are, together with other employees, potential beneficiaries of 
the EBT.

•  The directors’ beneficial holdings represent 0.5% of the Company’s shares in issue as at 31 December 2018 (2017: 0.4%) (excluding shares held in treasury).
•  There have been no changes to the above interests between the year end and the date of this report.

Executive director share ownership guidelines are set out in the Remuneration Policy Report on page 64. The interests of the 
executive directors in office at 31 December 2018 in the share capital of the Company as a percentage of base salary were  
as follows:

Executive directors 

Peter Brooks-Johnson 

Robyn Perriss 

(1) Based on £4.32 per share, being the closing share price on 31 December 2018.

Number of 
Value of shares at 
shares held at 
1 January 2019  31 December 2018  31 December 2018(1) 

Base salary 

Value of 
shares as a % 
of base salary

£500,605 

£359,552 

1,771,493 

£7,652,850 

241,150 

£1,041,768 

1,529%

290%

Rightmove plc annual report 2018 83

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Governance | Directors’ remuneration report continued

Percentage increase in the remuneration of the Chief Executive Officer 
The table below shows the movement in the salary, benefits and annual bonus for the Chief Executive Officer (CEO) between 
the current and previous financial year compared to that of the total amounts for all employees of the Group for each of these 
elements of pay.

The CEO’s base salary increased by 6%, in line with the approved Remuneration Policy of awarding 3% above the average 
workforce inflationary increase for 2018. The annual bonus of the CEO increased relative to 2017 by 38% as a result of 78%  
of the maximum bonus being achieved in relation to the 2018 bonus targets, compared with a payout of 60% for 2017.

The average salary for all employees increased by 5% due to a 3% universal cost of living increase in January 2018, above 
cost of living increases for changing roles with greater responsibilities and market adjustments. The bonus increase was due 
to 78% of the maximum senior management bonus being achieved, compared with a payout of 60% for 2017.

Chief	Executive	Officer

Salary 

Benefits 

Annual bonus 

Average of all employees(1)

Salary 

Benefits 

Annual bonus 

Ratio of CEO to average employee pay(2) 

(1) Based on 493 employees, which excludes the executive directors.
(2) The multiple of the CEO remuneration compared to the average employee’s remuneration. 

2018 
£ 

2017 
£ 

% change

472,268 

445,536 

2,192 

1,852 

460,461 

334,152 

48,193 

854 

1,805 

45,995 

770 

1,571 

19x 

16x 

6%

2%

38%

5%

11%

28%

14%

Relative importance of the spend on pay
The table below shows the total pay for all Rightmove’s employees compared to other key financial indicators. Additional 
information on the number of employees, total revenue and underlying operating profit has been provided for context.

Year ended  
31 December  
2018 

Year ended 
31 December 
2017 

£30,506,000 

£28,338,000 

£54,977,000 

£49,611,000 

£113,528,000 

£90,809,000 

£37,815,000 

£34,120,000 

495 

479 

£267,821,000  £243,273,000 

£203,329,000  £184,365,000 

% change

6%

11%

25%

11%

3%

10%

10%

Employee costs (refer Note 7) 

Dividends paid to shareholders (refer Note 12) 

Purchase of own shares (refer Note 23) 

Income tax (refer Note 10) 

Average number of employees (refer Note 7)(1) 

Revenue 

Underlying operating profit(2) 

(1) Average number of employees includes executive directors.
(2) Before share-based payments and NI on share-based incentives.

84

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Governance | Independent auditor’s report to the members of Rightmove plc

Overview

Materiality:  
Group financial  
statements as a whole

Coverage

Key audit matters 

Recurring risks

£8.5m (2017:£7.5m) 

4.3% (2017: 4.2%) 
 of profit before tax

99.8% (2017:100%) of  
Group profit before tax

vs 2017





Agency, New Homes 
and Overseas revenue 
recognition 

Recoverability of 
parent Company’s 
investment in 
subsidiaries 

2.  Key audit matters: our assessment of risks of  

material misstatement 

Key audit matters are those matters that, in our professional 
judgment, were of most significance in the audit of the 
financial statements and include the most significant 
assessed risks of material misstatement (whether or not 
due to fraud) identified by us, including those which had the 
greatest effect on: the overall audit strategy; the allocation 
of resources in the audit; and directing the efforts of the 
engagement team. We summarise below the key audit 
matters (unchanged from 2017), in decreasing order of audit 
significance, in arriving at our audit opinion above, together 
with our key audit procedures to address those matters and, 
as required for public interest entities, our results from those 
procedures. These matters were addressed, and our results 
are based on procedures undertaken, in the context of,  
and solely for the purpose of, our audit of the financial 
statements as a whole, and in forming our opinion thereon, 
and consequently are incidental to that opinion, and we do 
not provide a separate opinion on these matters.

1. Our opinion is unmodified
We have audited the financial statements of Rightmove plc 
(“the Company”) for the year ended 31 December 2018 
which comprise the Consolidated statement of 
comprehensive income, Consolidated statement of financial 
position, Company statement of financial position, 
Consolidated statement of cash flows, Company statement 
of cash flows, Consolidated statement of changes in 
shareholders’ equity, Company statement of changes in 
shareholders’ equity, and the related notes, including the 
accounting policies in note 1.

In our opinion:
•  the financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006 and, as 
regards the Group financial statements, Article 4 of the 
IAS Regulation.

•  the Group financial statements have been properly 
prepared in accordance with International Financial 
Reporting Standards as adopted by the European Union 
(IFRSs as adopted by the EU);

•  the parent Company financial statements have been 

properly prepared in accordance with IFRSs as adopted by 
the EU and as applied in accordance with the provisions of 
the Companies Act 2006; and

•  the financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006 and, as 
regards the Group financial statements, Article 4 of the 
IAS Regulation.

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities are described below. We believe that  
the audit evidence we have obtained is a sufficient and 
appropriate basis for our opinion.  Our audit opinion is 
consistent with our report to the audit committee.

We were first appointed as auditor by the directors to the 
Group’s previous holding company, prior to it becoming  
a public interest entity, for the financial period ended 
31 December 2000. The period of total uninterrupted 
engagement is for the 13 financial years ended 
31 December 2018 as a public-interest entity and 19 years  
in total. We have fulfilled our ethical responsibilities under, 
and we remain independent of the Group in accordance with, 
UK ethical requirements including the FRC Ethical Standard 
as applied to listed public interest entities. No non-audit 
services prohibited by that standard were provided.

Rightmove plc annual report 2018 85

Strategic reportGovernanceFinancial statementsGovernance | Independent auditor’s report to the members of Rightmove plc continued

The risk:

Our response: 

Processing error:

Our audit procedures included: 

Control operation: Testing the design, implementation and operating 
effectiveness of the Group’s controls over the review of monthly 
revenue recognised compared to the Group’s expectation as well as 
controls over the review of analysis of outliers in billing;
Data comparison: Reconciling revenue transactions, through postings  
to trade receivables, to cash receipts, on a monthly basis by customer.  
We tested a sample of unreconciled revenue entries back to supporting 
evidence to assess whether revenue was recognised appropriately;
Tests of details: For a sample of the highest revenue generating 
customers we inspected contracts signed in the year, to assess whether 
revenue has been recognised in accordance with the specific contract 
terms and conditions; we also reviewed the standard packages against 
the revenue recognition policy;
Tests of details: We assessed the appropriateness of contract liabilities 
at the period end with reference to advance consideration where 
amounts are received in advance but revenue recognition deferred until 
the services are provided;
Test of details: Inspecting a sample of credit notes raised post year end 
to determine whether they related to revenue recognised in the year;
Tests of details: We obtained all journals posted in respect of revenue 
and, using computer assisted audit techniques, analysed these to 
identify any entries which were unexpected based upon the specific 
characteristic of the journal, considering in particular whether the 
opposite side of the journal entry was as expected, based on our 
business understanding. We tested a sample of all expected entries 
back to supporting evidence to assess whether revenue was 
recognised appropriately.
Our results
We found no exceptions performing the procedures described above. 

Our audit procedures included: 
Comparing valuations: comparing the carrying amount of the 
investment to the market capitalisation of the Group, as Rightmove 
Group Limited contains all of the Group’s trading operations.
Our findings:
We found no indicators of impairment.

Revenue 
recognition 

(£267.8 million;  
2017: £243.3m)

Refer to page 46  
(Audit Committee 
Report), pages 98 
to 100 (accounting 
policy) and pages 
112 to 113 
(financial 
disclosures).
.

The key revenue streams, being 
Agency, New Homes and Others, 
consist of subscription fees and 
customer spend on additional 
advertising products in respect of 
properties listed on Rightmove 
platforms. There is a variety of 
packages and products available and 
customers are able to tailor the 
combination of products they receive. 
The resulting large volume of non-
homogenous transactions creates a 
risk of processing error, in particular 
revenue being recognised at the 
incorrect amount or not in the correct 
period. In addition revenue is the most 
material figure in the financial 
statements and is considered to be a 
main driver of results, and as such had 
the greatest effect on our allocation of 
resources in planning and completing 
the audit. 

Recoverability of 
parent 
Company’s 
investment in 
subsidiaries 
(£551.5 million;  
2017: £548.7m) 
Refer to page 46  
(Audit Committee 
Report), page 106 
(accounting policy) 
and pages 120 to 
121 (financial 
disclosures).

Low risk, high value:
The carrying amount of the parent 
Company’s investments in the 
subsidiary company Rightmove Group 
Limited represents 99%  
(2017: 99%) of the Company’s total 
assets. Its recoverability is not at a 
high risk of significant misstatement 
or subject to significant judgement. 
However, due to its materiality in the 
context of the parent Company 
financial statements, this is 
considered to be the area that had the 
greatest effect on our overall parent 
Company audit.

86

rightmove.co.uk

3.  Our application of materiality and an overview  

Group revenue

Group profit before tax 

of the scope of our audit

Materiality for the Group financial statements as a whole was 
set at £8.5m (2017: £7.5m), determined with reference to a 
benchmark of Group profit before tax, of which it represents 
4.3% (2017: 4.2%).

Materiality for the parent Company financial statements as a 
whole was set at £6.8m (2017: £6.0m), determined with 
reference to a benchmark of Company net assets, of which  
it represents 1.3% (2017: 1.1%).

We agreed to report to the Audit Committee any corrected 
or uncorrected identified misstatements exceeding £0.43m, 
in addition to other identified misstatements that warranted 
reporting on qualitative grounds.

Of the Group’s four (2017: three) reporting components, 
which includes the parent Company, we subjected two 
(2017: two) to full scope audits for Group purposes.  
The components within the scope of our work accounted  
for 100% of total Group revenue, 99.8% of Group profit 
before tax and 99.6% of total Group assets.

The remaining 0.4% of total Group assets is represented  
by two reporting components none of which individually 
represented more than 0.4% of any of total Group revenue, 
Group profit before tax or total Group assets. For the residual 
components, we performed analysis at an aggregated Group 
level to re-examine our assessment that there were no 
significant risks of material misstatement within these.

The work on the two reporting components (2017: two 
components) was performed by the Group team, which 
includes the audit of the parent Company, with materiality  
for the components set at £6.8m (2017: £6.0m).

Profit before tax
£198.3m  
(2017: £178.2m)

Group materiality
£8.5m (2017: £7.5m)

£8.5m
Whole financial statements 
materiality (2017: £7.5m)

£6.8m
Materiality at two components 
(£6.8m) (2017: £6.0m)

  Profit before tax
  Group materiality

£0.43m
Misstatements reported to the 
Audit Committee (2017: £0.37m) 

100%
(2017: 100%)

100

100

Group total assets 

0.4

0.2

99.6%
(2017: 99.8%)

99.8

99.6

0.2

99.8%
(2017: 100%)

99.8

   Full scope for Group audit 
purposes 2018

   Full scope for Group audit 
purposes 2017

  Residual components

4. We have nothing to report on going concern
The directors have prepared the financial statements on the 
going concern basis as they do not intend to liquidate the 
Company or the Group or to cease their operations, and as 
they have concluded that the Company’s and the Group’s 
financial position means that this is realistic. They have also 
concluded that there are no material uncertainties that could 
have cast significant doubt over their ability to continue as a 
going concern for at least a year from the date of approval of 
the financial statements (“the going concern period”).

Our responsibility is to conclude on the appropriateness of 
the directors’ conclusions and, had there been a material 
uncertainty related to going concern, to make reference to 
that in this audit report. However, as we cannot predict all 
future events or conditions and as subsequent events may 
result in outcomes that are inconsistent with judgements 
that were reasonable at the time they were made, the 
absence of reference to a material uncertainty in this 
auditor’s report is not a guarantee that the Group and  
the Company will continue in operation.

In our evaluation of the directors’ conclusions, we 
considered the inherent risks to the Group’s and Company’s 
business model, including the impact of Brexit, and analysed 
how those risks might affect the Group’s and Company’s 
financial resources or ability to continue operations over  
the going concern period. We evaluated those risks and 
concluded that they were not significant enough to require 
us to perform additional audit procedures.

Rightmove plc annual report 2018 87

Strategic reportGovernanceFinancial statementsGovernance | Independent auditor’s report to the members of Rightmove plc continued

4. We have nothing to report on going concern continued
Based on this work, we are required to report to you if: 
•  we have anything material to add or draw attention to in 

relation to the directors’ statement in Note 1 to the 
financial statements on the use of the going concern basis 
of accounting with no material uncertainties that may cast 
significant doubt over the Group and Company’s use of 
that basis for a period of at least twelve months from the 
date of approval of the financial statements; or

•  the related statement under the Listing Rules set out on 

page 97 is materially inconsistent with our audit knowledge.

We have nothing to report in these respects, and we did not 
identify going concern as a key audit matter.

5.  We have nothing to report on the other  

information in the Annual Report

The directors are responsible for the other information 
presented in the Annual Report together with the financial 
statements. Our opinion on the financial statements does 
not cover the other information and, accordingly, we do not 
express an audit opinion or, except as explicitly stated below, 
any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in 
doing so, consider whether, based on our financial 
statements audit work, the information therein is materially 
misstated or inconsistent with the financial statements or 
our audit knowledge. Based solely on that work we have not 
identified material misstatements in the other information.

Strategic report and directors’ report
Based solely on our work on the other information:
•  we have not identified material misstatements in the 

strategic report and the directors’ report;

•  in our opinion the information given in those reports for the 
financial year is consistent with the financial statements; 
and

•  in our opinion those reports have been prepared in 

accordance with the Companies Act 2006.

Directors’ remuneration report
In our opinion the part of the Directors’ remuneration report 
to be audited has been properly prepared in accordance with 
the Companies Act 2006.

Disclosures of principal risks and longer-term viability
Based on the knowledge we acquired during our financial 
statements audit, we have nothing material to add or draw 
attention to in relation to:
•  the directors’ confirmation within the Viability statement on 
page 28 that they have carried out a robust assessment of 
the principal risks facing the Group, including those that 
would threaten its business model, future performance, 
solvency and liquidity;

•  the Principal risks and uncertainties disclosures describing 
these risks and explaining how they are being managed and 
mitigated; and

•  the directors’ explanation in the Viability statement of how 
they have assessed the prospects of the Group, over what 
period they have done so and why they considered that 
period to be appropriate, and their statement as to whether 
they have a reasonable expectation that the Group will be 
able to continue in operation and meet its liabilities as they 
fall due over the period of their assessment, including any 
related disclosures drawing attention to any necessary 
qualifications or assumptions.

Under the Listing Rules we are required to review the Viability 
statement. We have nothing to report in this respect.

Our work is limited to assessing these matters in the context 
of only the knowledge acquired during our financial 
statements audit. As we cannot predict all future events or 
conditions and as subsequent events may result in 
outcomes that are inconsistent with judgments that were 
reasonable at the time they were made, the absence of 
anything to report on these statements is not a guarantee as 
to the Group’s and Company’s longer-term viability.

Corporate governance disclosures
We are required to report to you if: 
•  we have identified material inconsistencies between the 
knowledge we acquired during our financial statements 
audit and the directors’ statement that they consider that 
the annual report and financial statements taken as a whole 
is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the 
Group’s position and performance, business model and 
strategy; or

•  the section of the annual report describing the work of the 
Audit Committee does not appropriately address matters 
communicated by us to the Audit Committee; or

We are required to report to you if the Corporate governance 
report does not properly disclose a departure from the 
eleven provisions of the UK Corporate Governance Code 
specified by the Listing Rules for our review.

We have nothing to report in these respects.

6.  We have nothing to report on the other matters on 

which we are required to report by exception

Under the Companies Act 2006, we are required to report 
to you if, in our opinion: 
•  adequate accounting records have not been kept by the 
parent Company, or returns adequate for our audit have 
not been received from branches not visited by us; or

•  the parent Company financial statements and the part of 

the Directors’ Remuneration Report to be audited are not in 
agreement with the accounting records and returns; or

88

rightmove.co.uk

•  certain disclosures of directors’ remuneration specified by 

law are not made; or

•  we have not received all the information and explanations 

we require for our audit.

distributable profits legislation and taxation legislation and 
we assessed the extent of compliance with these laws and 
regulations as part of our procedures on the related financial 
statement items.

We have nothing to report in these respects.

7. Respective responsibilities

Directors’ responsibilities
As explained more fully in their statement set out on page 57, 
the directors are responsible for: the preparation of the 
financial statements including being satisfied that they give a 
true and fair view; such internal control as they determine is 
necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to 
fraud or error; assessing the Group’s and the parent 
Company’s ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern; and using the 
going concern basis of accounting unless they either intend 
to liquidate the Group or the parent Company or to cease 
operations, or have no realistic alternative but to do so.

Auditor’s responsibilities
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or other 
irregularities (see below), or error, and to issue our opinion in 
an auditor’s report. Reasonable assurance is a high level of 
assurance, but does not guarantee that an audit conducted 
in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from 
fraud, other irregularities or error and are considered 
material if, individually or in aggregate, they could reasonably 
be expected to influence the economic decisions of users 
taken on the basis of the financial statements.

A fuller description of our responsibilities is provided on the 
FRC’s website at www.frc.org.uk/auditorsresponsibilities.

Irregularities – ability to detect
We identified areas of laws and regulations that could 
reasonably be expected to have a material effect on the 
financial statements from our general commercial and 
sector experience, through discussion with the directors and 
other management (as required by auditing standards), and 
discussed with the directors and other management the 
policies and procedures regarding compliance with laws and 
regulations. We communicated identified laws and 
regulations throughout our team and remained alert to any 
indications of non-compliance throughout the audit.

The potential effect of these laws and regulations on the 
financial statements varies considerably.

The Group is subject to laws and regulations that directly 
affect the financial statements including financial reporting 
legislation (including related companies legislation), 

 Whilst the Group is subject to many other laws and 
regulations, we did not identify any others where the 
consequences of non-compliance alone could have a 
material effect on amounts or disclosures in the financial 
statements.

Owing to the inherent limitations of an audit, there is an 
unavoidable risk that we may not have detected some 
material misstatements in the financial statements, even 
though we have properly planned and performed our audit in 
accordance with auditing standards. For example, the 
further removed non-compliance with laws and regulations 
(irregularities) is from the events and transactions reflected 
in the financial statements, the less likely the inherently 
limited procedures required by auditing standards would 
identify it. In addition, as with any audit, there remains a 
higher risk of non-detection of irregularities, as these may 
involve collusion, forgery, intentional omissions, 
misrepresentations, or the override of internal controls. We 
are not responsible for preventing non-compliance and 
cannot be expected to detect non-compliance with all laws 
and regulations.

8.  The purpose of our audit work and to whom we owe 

our responsibilities

This report is made solely to the Company’s members, as a 
body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken 
so that we might state to the Company’s members those 
matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility 
to anyone other than the Company and the Company’s 
members, as a body, for our audit work, for this report, or for 
the opinions we have formed.

Anna Jones (Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor

Chartered Accountants 
Altius House
One North Fourth Street
Milton Keynes 
MK9 1NE
1 March 2019

Rightmove plc annual report 2018 89

Strategic reportGovernanceFinancial statementsConsolidated statement of comprehensive income for the year ended 31 December 2018

Revenue 

Administrative expenses 

Underlying operating profit  
Share-based payments 
NI on share-based incentives 

Operating profit 

Financial income  
Financial expenses 

Net financial expense 

Profit before tax 
Income tax expense 

Profit for the year being total comprehensive income 

Attributable to:
Equity holders of the parent  

Earnings per share (pence)* 
Basic 
Diluted 

Dividends per share (pence)* 
Total dividends 

Note 

4, 5 

25 
25 

6 

8 
9 

10 

11 
11 

12 
12 

2018 
£000 

267,821 

(69,231) 

203,329 
(4,320) 
(419) 

2017 
£000

243,273

(64,972)

184,365
(4,836)
(1,228)

198,590 

178,301

171 
(491) 

(320) 

129
(214)

(85)

198,270 
(37,815) 

178,216
(34,120)

160,455 

144,096

160,455 

144,096

17.80 
17.69 

6.10 
54,977 

Restated*
15.67
15.51

5.40
49,611

*  Following a ten for one subdivision of the Company’s ordinary share capital, effective 31 August 2018, comparative earnings per share and dividend per share numbers 

have been restated for the 2017 financial year to ensure comparability of information.

90

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
i

S
t
r
a
t
e
g
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l
s
t
a
t
e
m
e
n
t
s

Consolidated statement of financial position as at 31 December 2018

Non-current assets 
Property, plant and equipment  
Intangible assets  
Deferred tax asset 

Total non-current assets 

Current assets 
Trade and other receivables 
Contract assets 
Money market deposits 
Cash and cash equivalents 

Total current assets 

Total assets 

Current liabilities 
Trade and other payables 
Lease liabilities 
Contract liabilities 
Income tax payable 
Provisions 

Total current liabilities  

Non-current liabilities 
Lease liabilities 
Provisions 

Total non-current liabilities 

Total liabilities 

Net assets 

Equity 
Share capital 
Other reserves 
Retained earnings  

Total equity attributable to the equity holders of the parent 

Note 

13 
14 
16 

17 
5 
18 
18 

19 
21 
5 

22 

21 
22 

23 

2018 
£000 

15,203 
2,873 
2,798 

 2017 
£000

2,709
3,290
5,745

20,874 

11,744

22,479 
427 
4,090 
15,847 

35,094
–
4,045
20,930

42,843 

60,069

63,717 

71,813

(18,081) 
(1,213) 
(2,146) 
(16,753) 
(671) 

(38,888)
–
–
(14,693)
(755)

(38,864) 

(54,336)

(11,845) 
(424) 

(12,269) 

–
(294)

(294)

(51,133) 

(54,630)

12,584 

17,183

908 
524 
11,152 

933
499
15,751

12,584 

17,183

The financial statements were approved by the Board of directors on 1 March 2019 and were signed on its behalf by:

Peter Brooks-Johnson 
Director 

Robyn Perriss
Director

91

Rightmove plc annual report 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company statement of financial position as at 31 December 2018

Non-current assets 
Investments 
Deferred tax asset 

Total non-current assets 

Total assets 

Current liabilities 
Trade and other payables 

Total current liabilities  

Net assets 

Equity
Share capital 
Other reserves 
Retained earnings  

Total equity attributable to the equity holders of the parent 

Note 

15 
16 

2018 
£000 

 2017 
£000

551,478 
966 

548,827
2,490

552,444 

551,317

552,444 

551,317

19 

(42,140) 

(23,410)

23 

(42,140) 

(23,410)

510,304 

527,907

908 
118,374 
391,022 

933
115,698
411,276

510,304 

527,907

The financial statements were approved by the Board of directors on 1 March 2019 and were signed on its behalf by:

Peter Brooks-Johnson 
Director 

Robyn Perriss
Director

92

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of cash flows for the year ended 31 December 2018

Cash flows from operating activities
Profit for the year 

Adjustments for: 
Depreciation charges  
Amortisation charges  
Financial income  
Financial expenses 
Loss on disposal of property, plant and equipment 
Loss on disposal of intangible assets 
Share-based payments 
Income tax expense 

Operating cash flow before changes in working capital 

Increase in trade and other receivables 
(Decrease)/increase in trade and other payables 
Increase in provisions 
Increase in contract assets 
Increase in contract liabilities 

Cash generated from operating activities 

Financial expenses paid 
Income taxes paid  

Net cash from operating activities 

Cash flows used in investing activities 
Interest received on cash and cash equivalents 
Acquisition of property, plant and equipment 
Proceeds from disposal of property, plant and equipment 
Acquisition of intangible assets  

Net cash used in investing activities 

Cash flows used in financing activities 
Dividends paid  
Purchase of own shares for cancellation 
Purchase of own shares for share incentive plans 
Share-related expenses 
Payment of lease liabilities 
Proceeds on exercise of share-based incentives 

Net cash used in financing activities  

Net (decrease)/increase in cash and cash equivalents  
Cash and cash equivalents at 1 January  

Note 

13 
14 
8 
9 
13 
14 
25 
10 

22 

13 

14 

12 
23 
24 
23 
21 

2018 
£000 

 2017 
£000

160,455 

144,096

3,307 
545 
(171) 
491 
7 
– 
4,320 
37,815 

1,311
473
(129)
214
20
203
4,836
34,120

206,769 

185,144

(5,344) 
(1,069) 
46 
(261) 
287 

(5,154)
3,212
689
–
–

200,428 

183,891

(190) 
(32,798) 

(214)
(33,187)

167,440 

150,490

118 
(1,614) 
– 
(128) 

94
(1,755)
3
(441)

(1,624) 

(2,099)

(54,977) 
(113,528) 
(685) 
(778) 
(1,532) 
601 

(49,611)
(90,809)
(761)
(757)
–
728

(170,899) 

(141,210)

(5,083) 
20,930 

7,181
13,749

Cash and cash equivalents at 31 December 

18 

15,847 

20,930

93

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company statement of cash flows for the year ended 31 December 2018

Cash flows from operating activities 
Profit for the year 

Adjustments for: 
Dividend income 
Financial expenses 
Share-based payments 
Income tax credit 

Operating cash flow before changes in working capital 

Increase in trade and other payables 

Cash generated from operating activities 

Net decrease in cash and cash equivalents  
Cash and cash equivalents at 1 January 

Cash and cash equivalents at 31 December 

Note 

27 
27 
25 

19 

18 

2018 
£000 

 2017 
£000

148,740 

144,476

(152,845) 
471 
1,669 
(799) 

(149,551)
330
2,211
(1,136)

(2,764) 

(3,670)

2,764 

3,670

– 

– 
– 

– 

–

–
–

–

94

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in shareholders’ equity for the year ended 31 December 2018

At 1 January 2017 

955 

(14,447) 

339 

138 

21,057 

Share 
capital 
£000 

Own 
shares held 
£000 

Other 
reserves 
£000 

Note 

Reverse 
acquisition 
reserve 
£000 

Retained 
earnings 
£000 

Total 
equity 
£000

8,042

Total comprehensive income 
Profit for the year 

Transactions with owners recorded directly in equity
Share-based payments  
Tax credit in respect of share-based incentives  
  recognised directly in equity 
Dividends to shareholders 
Exercise of share-based incentives 
Purchase of shares for SIP 
Cancellation of own shares 
Share-related expenses 

25 

10 
12 
24 
24 
23 
23 

– 

– 

– 
– 
– 
– 
(22) 
– 

– 

– 

– 
– 
2,213 
(761) 
– 
– 

– 

– 

– 
– 
– 
– 
22 
– 

– 

144,096 

144,096

– 

– 
– 
– 
– 
– 
– 

4,836 

4,836

1,299 
(49,611) 
(1,485) 
– 
(90,809) 
(637) 

1,299
(49,611)
728
(761)
(90,809)
(637)

At 31 December 2017 

933 

(12,995) 

361 

138 

28,746 

17,183

At 1 January 2018 

933 

(12,995) 

361 

138 

28,746 

17,183

Total comprehensive income
Profit for the year 

Transactions with owners recorded directly in equity
Share-based payments  
Tax credit in respect of share-based incentives  
  recognised directly in equity 
Dividends to shareholders 
Exercise of share-based incentives 
Purchase of shares for SIP 
Cancellation of own shares 
Share-related expenses 

25 

10 
12 
24 
24 
23 
23 

– 

– 

– 
– 
– 
– 
(25) 
– 

– 

– 

– 
– 
2,542 
(685) 
– 
– 

– 

– 

– 
– 
– 
– 
25 
– 

– 

160,455 

160,455

– 

– 
– 
– 
– 
– 
– 

4,320 

4,320

10 
(54,977) 
(1,941) 
– 
(113,528) 
(795) 

10
(54,977)
601
(685)
(113,528)
(795)

At 31 December 2018 

908 

(11,138) 

386 

138 

22,290 

12,584

95

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company statement of changes in shareholders’ equity for the year ended 31 December 2018

At 1 January 2017 

955 

(12,156) 

9,531 

103,520 

417,957 

519,807

Share 
capital 
£000 

Own 
shares held 
£000 

Other 
reserves 
£000 

Note 

Reverse 
acquisition 
reserve 
£000 

Retained 
earnings 
£000 

Total 
equity 
£000

Total comprehensive income 
Profit for the year 

Transactions with owners recorded directly in equity
Share-based payments  
Tax credit in respect of share-based incentives  
  recognised directly in equity 
Capital contribution  
Dividends to shareholders  
Transfer of shares to SIP 
Exercise of share-based incentives 
Cancellation of own shares 
Share-related expenses 

At 31 December 2017 

At 1 January 2018 

Total comprehensive income 
Profit for the year 

Transactions with owners recorded directly in equity 
Share-based payments  
Tax credit in respect of share-based incentives  
  recognised directly in equity 
Capital contribution  
Dividends to shareholders  
Transfer of shares to SIP 
Exercise of share-based incentives 
Cancellation of own shares 
Share-related expenses 

25 

10 
24 
12 

23 
23 

25 

10 
24 
12 

23 
23 

– 

– 

– 
– 
– 
– 
– 
(22) 
– 

– 

– 

– 
– 
– 
(741) 
1,880 
– 
– 

– 

– 

– 
2,625 
– 
– 
– 
22 
– 

– 

144,476 

144,476

– 

– 
– 
– 
– 
– 
– 
– 

2,211 

2,211

586 
– 
(49,611) 
– 
(1,880) 
(90,809) 
(637) 

586
2,625
(49,611)
(741)
–
(90,809)
(637)

933 

(11,017) 

12,178 

103,520 

422,293 

527,907

933 

(11,017) 

12,178 

103,520 

422,293 

527,907

– 

– 

– 
– 
– 
– 
– 
(25) 
– 

– 

– 

– 
– 
– 
(1,446) 
2,438 
– 
– 

– 

– 

– 
2,651 
– 
– 
– 
25 
– 

– 

148,740 

148,740

– 

– 
– 
– 
– 
– 
– 
– 

1,669 

1,669

83 
– 
(54,977) 
– 
(2,438) 
(113,528) 
(795) 

83
2,651
(54,977)
(1,446)
–
(113,528)
(795)

At 31 December 2018 

908 

(10,025) 

14,854 

103,520 

401,047 

510,304

96

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes forming part of the financial statements

1 General information
Rightmove plc (the Company) is a public limited company registered in England (Company no. 6426485) domiciled in the United 
Kingdom (UK). The consolidated financial statements of the Company as at and for the year ended 31 December 2018 comprise 
the Company and its interest in its subsidiaries (together referred to as the Group). 

The consolidated financial statements of the Group as at and for the year ended 31 December 2018 are available upon request  
to the Company Secretary from the Company’s registered office at 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, 
Caldecotte, Milton Keynes, MK7 8LE or are available on the corporate website at plc.rightmove.co.uk.

Statement of compliance
The Group and Company financial statements have been prepared and approved by the Board of directors in accordance with 
International Financial Reporting Standards (IFRSs) as adopted by the European Union (Adopted IFRSs).

The consolidated financial statements were authorised for issue by the Board of directors on 1 March 2019.

Basis of preparation
On publishing the Company financial statements here together with the Group financial statements, the Company is taking 
advantage of the exemption in s408 of the Companies Act 2006 not to present its individual statement of comprehensive 
income and related notes that form a part of these approved financial statements.

This is the first set of the Group’s full financial statements where IFRS 9, IFRS 15 and IFRS 16 have been applied. Changes to 
significant accounting policies are described in Note 2.

The financial statements have been prepared on an historical cost basis.

Basis of consolidation
Subsidiaries are entities controlled by the Group. Control exists when the Group has existing rights that give it the ability to direct 
the relevant activities of an entity and has the ability to affect the returns the Group will receive as a result of its involvement with 
the entity. In assessing control, potential voting rights that are currently exercisable or convertible are taken into account. The 
financial statements of subsidiaries are included in the consolidated financial statements from the date that control commences 
until the date that control ceases.

During the year the Group incorporated two new entities, Rightmove Rent Services Limited and Rightmove Property Services 
Limited, with further details of the investments set out in Note 15. The results of these entities have been consolidated in these 
Group financial statements, with no significant impact for the financial year.

Going concern
Throughout 2018, the Group was debt free and has continued to generate significant cash and has an overall positive net asset 
position. The Group had cash balances of £15,847,000 at 31 December 2018 (2017: £20,930,000). The Group also had 
£4,090,000 of money market deposits (2017: £4,045,000). 

During the year £168,505,000 (2017: £140,420,000) of cash was returned to shareholders via dividends and discretionary share 
buybacks.

The Group agreed to extend a 12 month agreement with Barclays Bank plc for a £10,000,000 committed revolving loan facility  
on 13 February 2018. This agreement was extended for a further year on 15 January 2019 and will expire on 12 February 2020. 
No amount was drawn under the facility in either year.

The Board of directors is confident that with the existing cash resources and banking facilities in place, coupled with the strength 
of the underlying business model, the Group and the Company will remain cash positive and will have adequate resources to 
continue in operational existence for a period of 12 months from the date of signing these accounts.

Further information regarding the Group’s business activities, together with the factors likely to affect its future development, 
performance and position are set out in the Strategic Report on pages 1 to 35. The financial position of the Group, its cash flows, 
liquidity position and borrowing facilities are described on pages 19 to 23. In addition, Note 3 to the financial statements includes 
the Group’s objectives, policies and processes for managing its capital; its financial risk management objectives; details of its 
financial instruments and its exposures to credit risk and liquidity risk.

97

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statementsNotes continued

1 General information continued
Capital structure – subdivision of shares 
On 31 August 2018 the ordinary shares of 1 pence each in the capital of the Company were subdivided into ten ordinary shares of 
0.1 pence each in the capital of the Company (the New Ordinary Shares); the purpose being to make the Company’s shares more 
accessible to smaller investors, including Rightmove employees. Each New Ordinary Share has the rights and entitlements as 
before and continues to be subject to the restrictions set out in the articles of association of the Company. Group disclosures in 
relation to earnings per share, dividends, capital and reserves and share-based payments have been updated accordingly. 

Judgements and estimates
The preparation of the consolidated and Company financial statements in conformity with Adopted IFRSs requires management 
to make judgements, estimates and assumptions that affect the application of accounting policies and the reported amounts of 
assets and liabilities, income and expenses. The estimates and associated assumptions are based on historical experience and 
various other factors that are believed to be reasonable under the circumstances, the results of which form the basis of making 
judgements about carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may 
differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised 
in the period in which the estimate is revised and in any future periods, if applicable.

Management has determined that there are no significant areas of estimation uncertainty or critical judgements in applying 
accounting policies that have a significant effect on the amounts recognised in the consolidated and Company financial 
statements. 

Alternative performance measures
In the analysis of the Group’s financial performance certain information disclosed in the financial statements may be prepared on 
a non-GAAP basis or has been derived from amounts calculated in accordance with IFRS but is not itself an expressly permitted 
GAAP measure. These measures are reported in line with how financial information is analysed by management. The key 
alternative performance measures presented by the Group are:

•  Underlying operating profit – which is defined as operating profit before share-based payments and National Insurance (NI) on 

share-based incentives; and

•  Underlying basic earnings per share (EPS) – which is defined as profit for the year before share-based payments and National 
Insurance on share-based incentives, with no related adjustment for tax, divided by the weighted average number of ordinary 
shares in issue for the year.

The directors believe that these alternative performance measures provide a more appropriate measure of the Group’s business 
performance as share-based payments are a significant non-cash charge and are driven by a valuation model, and NI on share-
based incentives is driven by reference to the Rightmove plc share price and so subject to volatility, rather than reflecting 
operational activity. The directors therefore consider underlying operating profit to be the most appropriate indicator of the 
performance of the business and year-on-year trends. For simplicity no adjustment for tax is made within the calculation of 
underlying basic EPS. The alternative performance measures are designed to increase comparability of the Group’s financial 
performance year-on-year.

2 Significant accounting policies
Changes in significant account policies
The Group has adopted IFRS 9 Financial Instruments, IFRS 15 Revenue from Contracts with Customers and IFRS 16 Leases  
with effect from 1 January 2018 with IFRS 15 and IFRS 16 having a material effect on the Group’s financial statements. 

IFRS 15 Revenue from contracts with customers
IFRS 15 establishes a comprehensive framework for determining whether, how much and when revenue is recognised. It replaced 
IAS 18 Revenue and related interpretations. 

The Group has adopted IFRS 15 using the cumulative effect method, with the effect of initially applying this standard recognised 
at the date of initial application (i.e. 1 January 2018). Accordingly, the information presented for 2017 has not been restated  
– i.e. it is presented, as previously reported, under IAS 18 and related interpretations.

98

rightmove.co.uk2 Significant accounting policies continued
Under IAS 18 revenue was recognised either over time where there was continuing service provided by Rightmove to the 
customer or at the point in time when the risks and rewards of ownership transferred to the customer. Under IFRS 15 revenue is 
recognised when performance obligations are satisfied. For the Group the transfer of control under IFRS 15 and satisfaction of 
performance obligations remains consistent with the transfer of risks and rewards to the customer under IAS 18. Consequently, 
there were no profit or loss impacting adjustments required on application of IFRS 15.  

On adoption of IFRS 15 the Group no longer recognises a trade receivable and a corresponding deferred income balance for 
amounts billed in advance for services which have not yet been provided. IFRS 15 classifies this as a contract liability, as the Group 
has not yet delivered the promised services to its customer, and a contract asset. IFRS 15 requires the offset of contract assets 
and contract liabilities within the same contract. Overall, this has resulted in no adjustment at the net asset level.

Accounting policy for revenue in 2018
Revenue is measured based on the consideration specified in a contract with a customer and is recognised when a customer 
obtains control of the services.

Revenue principally represents the amounts receivable from customers in respect of membership of the Rightmove platforms. 
Rightmove also provides non-property advertising services, including Data Services and third party advertising. Revenue is 
recognised as services are provided to customers. Contract assets primarily relate to the Group’s rights to consideration for 
services provided but not invoiced at the reporting date. Contract assets are transferred to receivables when invoiced and the 
rights have become unconditional. Contract liabilities primarily relate to the advance consideration received from Estate Agency, 
Overseas and Commercial customers, for which revenue is recognised as or when the services are provided.

The table below covers the different types of products and services offered to customers along with the nature and timing of 
satisfaction of performance obligations:

Type of product/service: Property products

Nature and timing of satisfaction of performance obligations
For membership listing services customers pay monthly subscriptions to list their properties on the Rightmove platforms.  
Control is obtained by customers across the life of the contract as their properties are continuously listed on the different 
platforms. The continuous listing of properties is a distinct performance obligation for each customer. Contracts for these 
services are per branch location or branch equivalent for Agency and per development for New Homes. They vary in length  
from one month to five years, but are typically for periods of six to 12 months. 

Agency, Overseas and Commercial services are typically billed in advance and New Homes developers are billed monthly in arrears.

For additional advertising products customers have the option to enhance their property listings and presence on Rightmove 
through additional advertising products. Each additional advertising product is a distinct performance obligation. For products 
that provide enhanced brand exposure or property exposure across the life of the product, control is passed to the customer 
over time. Revenue is only recognised at a point in time for additional advertising products where the customer does not receive 
the benefit until they choose to apply the product.

Additional advertising products are principally billed on a monthly subscription basis in line with core listing services, however 
certain products are billed on an individual charge basis.

Contract modifications occur on a regular basis as customers add or remove additional advertising products from their contracts. 
Each contract modification is treated as a separate performance obligation. Following a contract modification, the customer is 
billed in line with the delivery of the remaining performance obligations.

A receivable is recognised when the Group’s right to consideration is only conditional on the passage of time.

Discounted services may be offered to customers as part of membership or package offers.

99

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statementsNotes continued

2 Significant accounting policies continued

Type of product/service: Non-property products

Nature and timing of satisfaction of performance obligations
Data Services revenue relates to fees generated for data and valuation services under a variety of contractual arrangements, 
with each service being a separate performance obligation. Control is obtained by customers either across the life of the 
contract where customers are licensed to use Rightmove’s property tools or at a point in time when a one-off data service is 
provided. Discounted services may be offered to customers and are taken into consideration in the transaction price for each 
performance obligation.

Third party advertising revenue represents amounts paid in respect of non-property advertising on the Rightmove platforms 
and control is obtained by customers across the life of the contract as their advertising is displayed on the different platforms. 
Some of the Group’s arrangements with third parties need to be considered to determine if the Group acts as a principal or an 
agent in providing the services to the customer. On evaluation of a number of indicators it is appropriate for the Group to be 
treated as the agent so revenue is recognised at a net amount reflecting the margin earned.

A receivable is recognised only when the Group’s right to consideration is only conditional on the passage of time.

Accounting policy for revenue in 2017
Revenue principally represents the amounts receivable from customers in respect of membership of the Rightmove platforms. 
Agency, New Homes, Overseas and Commercial revenue comprises subscriptions for core listing fees and amounts paid for 
additional advertising products. Contracts for these services are per branch location or branch equivalent for Agency and per 
development for New Homes. They vary in length from one month to five years, but are typically for periods of six to 12 months. 
Revenue is recognised over the period of the contract or as advertising products are used. Membership offers take place from 
time to time and may include discounted products and free periods. These are recognised on a monthly basis over the contract 
term.

Agency, Overseas and Commercial services are typically billed in advance with revenue deferred until the service commencement 
date. New Homes developers are billed monthly in arrears. Where invoices are raised on other than a monthly basis, the amounts 
are recognised as deferred or accrued revenue and released to the profit or loss on a monthly basis in line with the provision of 
services as stipulated in the contract terms.

Data Services revenue relates to fees generated for data and valuation services under a variety of contractual arrangements. 
Revenue is recognised when the service has been provided. Third party advertising revenue represents amounts paid in respect 
of non-property advertising on the Rightmove platforms and is recognised in the month in which the service is provided.   
Data Services, third party advertising and Consumer Services revenue is typically billed in arrears.

IFRS 16 Leases
IFRS 16 Leases was issued in January 2016, and was endorsed by the EU in 2017. IFRS 16 replaces existing leases guidance 
including IAS 17 Leases, IFRIC 4 Determining whether an Arrangement contains a Lease, SIC-15 Operating Leases-Incentives 
and SIC-27 Evaluating the Substance of Transactions Involving the Legal Form of a Lease. The standard is effective for annual 
periods beginning on or after 1 January 2019. The Group has decided to early adopt this standard using the modified 
retrospective approach with a date of initial application to the Group of 1 January 2018. Comparative information has not  
been restated and continues to be reported under IAS 17.

The adoption of IFRS 16 had a material impact on the Group’s financial statements with the recognition of new right of use assets 
and lease liabilities on the Group’s Consolidated Statement of Financial Position. The nature of expenses related to those leases 
has also changed as the straight-line operating lease expense has been replaced with a depreciation charge for right of use 
assets and interest expense on lease liabilities. On adoption there was no impact to the opening equity position.

Accounting policy for leases in 2018
At inception of a contract, the Group assesses whether or not a contract is, or contains, a lease. A contract is, or contains, a lease  
if the contract conveys the right to control the use of an identified asset for a period of time in exchange for consideration. 
For contracts entered into before 1 January 2018, the Group determined whether the arrangement was or contained a lease 
based on the assessment of whether fulfilment of the arrangement was dependent on the use of a specific asset and the 
arrangement had conveyed a right to use the asset. 

100

rightmove.co.uk2 Significant accounting policies continued
When a lease is recognised in a contract the Group recognises a right of use asset and a lease liability at the lease 
commencement date. 

The right of use asset is initially measured at cost, which comprises the initial amount of the lease liability adjusted for any lease 
prepayments made at or before the commencement date, plus any initial direct costs incurred and an estimate of costs to 
dismantle and remove the underlying asset or to restore the underlying asset or the site on which it is located, less any lease 
incentives received. The right of use asset is subsequently depreciated using the straight-line method from the commencement 
date to the earlier of the end of the useful life of the right of use asset or the end of the lease term. The estimated useful lives of 
right of use assets are determined on the same basis as those of property, plant and equipment. In addition, the right of use asset 
is periodically reduced by impairment losses, if any, and adjusted for certain re-measurements of the lease liability.

The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement date, 
discounted using the interest rate implicit in the lease or, if that rate cannot be readily determined, the Group’s incremental 
borrowing rate. The weighted average incremental borrowing rate used to measure the lease liability at initial application was 2.3%. 
The lease liability is measured at amortised cost using the effective interest method. It is re-measured when there is a change in 
future lease payments arising from a change in an index or rate, or if the Group changes its assessment of whether it will exercise 
a purchase, extension or termination option.

The Group presents right of use assets in property, plant and equipment and leased liabilities in lease liabilities in the Statement of 
Financial Position.

The Group has elected not to recognise right of use assets and lease liabilities for short-term leases of machinery that have a 
lease term of 12 months or less and leases of low-value assets, including IT equipment. The Group recognises the lease 
payments associated with these leases as an expense on a straight-line basis over the lease term.

Accounting policy for leases in 2017
Operating lease rentals are charged to profit or loss on a straight-line basis over the period of the lease. The value of any lease 
incentive received, for example a rent-free period, is deferred and released on a straight-line basis over the lease term.

IFRS 9 Financial instruments
IFRS 9 sets out requirements for recognising and measuring financial assets, financial liabilities and some contracts to buy or sell 
non-financial items. This standard replaces IAS 39 Financial Instruments: Recognition and Measurement. IFRS 9 is effective for 
annual periods beginning on or after 1 January 2018 and simplifies the classification of financial assets for measurement 
purposes. Comparative information has not been restated and continues to be reported under IAS 39.

There is no impact on the profit or loss or statement of financial position from the adoption of IFRS 9.

Accounting policy for financial instruments in 2018
IFRS 9 eliminates the previous IAS 39 category for financial assets of loans and receivables. Under IFRS 9, on initial recognition,  
a financial asset is classified as measured at: amortised cost, fair value through profit or loss or fair value through other 
comprehensive income. 

A financial asset is measured at amortised cost if it meets both of the following conditions: it is held within a business model 
whose objective is to hold assets to collect contractual cash flows; and its contractual terms give rise on specified dates to cash 
flows that are solely payments of principal and interest on the principal amount outstanding. Under IFRS 9 trade receivables, 
without a significant financing component, are classified and held at amortised cost, being initially measured at the transaction 
price and subsequently measured at amortised cost less any impairment loss. 

The Group has elected to measure loss allowances for trade receivables and contract assets at an amount equal to lifetime 
expected credit losses. Expected credit losses are a probability-weighted estimate of credit losses. Credit losses are measured as 
the present value of all cash shortfalls (i.e. the difference between the cash flows due to the entity in accordance with the contract 
and the cash flows that the Group expects to receive). 

When determining whether the credit risk of a financial asset has increased significantly since initial recognition and when 
estimating expected credit losses, the Group considers reasonable and supportable information that is relevant and available 
without undue cost or effort. This includes both quantitative and qualitative information and analysis, based on the Group’s 
historical experience and informed credit assessment and including forward looking information. The Group performs the 
calculation of expected credit losses separately for each customer group.

101

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statementsNotes continued

2 Significant accounting policies continued
The Group assumes that the credit risk on a financial asset has increased significantly if it is more than 30 days past due. The 
Group assesses whether a financial asset is in default on a case by case basis when it becomes probable that the customer  
is unlikely to pay its credit obligations. The gross carrying amount of a financial asset is written off when the Group has no 
reasonable expectations of recovering a financial asset in its entirety or a portion thereof. For all customers, the Group individually 
makes an assessment with respect to the timing and amount of write-off based on whether there is a reasonable expectation of 
recovery. The Group expects no significant recovery from the amount written off. However, financial assets that are written off 
could still be subject to enforcement activities in order to comply with the Group’s procedures for recovery of amounts due.

At each reporting date, the Group assesses whether financial assets carried at amortised cost are credit-impaired. A financial 
asset is ‘credit-impaired’ when one or more events that have a detrimental impact on the estimated future cash flows of the 
financial asset have occurred.

The following table provides information about the exposure to credit risk and expected credit losses for trade receivables as at 
1 January 2018.

Current  
Past due 1–30 days 
Past due 31–60 days 
Past due 61–90 days 
More than 91 days past due 

Weighted-average 
 loss rate 

Gross carrying 
amount 
£000 

Loss 
allowance 

£000  Credit-impaired

0.0% 
3.7% 
18.8% 
55.4% 
16.8% 

10,055 
2,750 
659 
336 
286 

14,086 

(4) 
(101) 
(124) 
(186) 
(48) 

(463) 

No
No
No
No
No

The loss allowance as a percentage of gross carrying amount within the category 61–90 days is higher than other categories due 
to a specific provision for one customer.

IFRS 9 largely retains the existing requirements in IAS 39 for the classification and measurement of financial liabilities. 
The adoption of IFRS 9 has not had a significant effect on the Group’s accounting policies related to financial liabilities.

Accounting policy for financial instruments in 2017
Trade receivables do not carry any interest and are initially recognised at fair value and subsequently measured at amortised cost 
less any impairment loss. A provision for impairment of trade receivables is established when there is objective evidence that the 
Group will not be able to collect all amounts due according to the receivables’ original terms.

Trade payables are not interest bearing and are initially recognised at fair value and subsequently measured at amortised cost. 
Trade payables are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability for 
at least 12 months after the reporting date.

Money market deposits are initially recorded at fair value and subsequently measured at amortised cost. They represent deposits 
with a maturity of over three months.

Inter-group balances and transactions, and any unrealised income and expenses arising from inter-group transactions, are 
eliminated in preparing the consolidated financial statements.

Impact of adoption of IFRS 9, 15 and 16 on the financial statements
The following statements summarise the impacts of adopting IFRS 15 and IFRS 16 on the Group’s Consolidated Statement of 
Comprehensive Income, Consolidated Statement of Financial Position and its Consolidated Statement of Cash Flows as at and 
for the year ended 31 December 2018. Adoption of IFRS 9 had no impact on any of the financial statements and adoption of 
IFRS 15 had no impact on the Consolidated Statement of Comprehensive Income.

102

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2 Significant accounting policies continued
Impact on the consolidated statement of comprehensive income

Year ended 31 December 2018 
£000 

Revenue 

Administrative expenses 

Underlying operating profit  
Share-based payments  
NI on share-based incentives 

Operating profit 

Financial income 
Financial expenses 

Net financial expenses 

Profit before tax 
Income tax expense 

IFRS 16 
Note  As reported  adjustments 

Amounts 
without 
adoption

4, 5 

267,821 

– 

267,821

(69,231) 

(143) 

(69,374)

25 
25 

8 
9 

203,329 
(4,320) 
(419) 

(143) 
– 
– 

203,186
(4,320)
(419)

198,590 

(143) 

198,447

171 
(491) 

(320) 

198,270 
(37,815) 

10 

– 
302 

302 

159 
(28) 

171
(189)

(18)

198,429
(37,843)

Profit for the year being total comprehensive income 

160,455 

131 

160,586

Attributable to: 
Equity holders of the Parent  

160,455 

131 

160,586

103

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

2 Significant accounting policies continued
Impact on the consolidated statement of financial position

31 December 2018 
£000  

Non-current assets
Property, plant and equipment 
Intangible assets 
Deferred tax assets 

Total non-current assets 

Current assets 
Trade and other receivables 
Contract assets 
Money market deposits 
Cash and cash equivalents 

Total current assets 

Total assets 

Current liabilities 
Trade and other payables 
Lease liabilities 
Contract liabilities 
Income tax payable 
Provisions 

Total current liabilities 

Non-current liabilities 
Lease liabilities 
Provisions 

Total non-current liabilities 

Total liabilities 

Net assets 

Equity
Share capital 
Other reserves 
Retained earnings 

Total equity attributable to the equity holders of the Parent  

104

Note  As reported 

IFRS 15 

IFRS 16 

Amounts  
without 
adoption

13 
14 
16 

17 
5 
18 
18 

15,203 
2,873 
2,798 

20,874 

– 
– 
– 

– 

(12,331) 
– 
(28) 

2,872
2,873
2,770

(12,359) 

8,515

22,479 
427 
4,090 
15,847 

17,961 
(427) 
– 
– 

329 
– 
– 
– 

40,769
–
4,090
15,847

42,843 

17,534 

329 

60,706

63,717 

17,534 

(12,030) 

69,221

19 
21 
5 

22 

(18,081) 
(1,213) 
(2,146) 
(16,753) 
(671) 

(19,680) 
– 
2,146 
– 
– 

(897) 
1,213 
– 
– 
– 

(38,658)
–
–
(16,753)
(671)

(38,864) 

(17,534) 

316 

(56,082)

21 
22 

(11,845) 
(424) 

(12,269) 

– 
– 

– 

11,845 
– 

–
(424)

11,845 

(424)

(51,133) 

(17,534) 

12,161 

(56,506)

23 

12,584 

908 
524 
11,152 

12,584 

– 

– 
– 
– 

– 

131 

12,715

– 
– 
131 

908
524
11,283

131 

12,715

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2 Significant accounting policies continued
Impact on the consolidated statement of cash flows

Year ended 31 December 2018 
£000  

Cash flows from operating activities 
Profit for the year 

Adjustments for: 
Depreciation charges 
Amortisation charges 
Financial income 
Financial expenses 
Loss on disposal of property, plant and equipment 
Share-based payments 
Income tax expense 

Operating cash flow before changes in working capital  

Increase in trade and other receivables 
(Decrease)/increase in trade and other payables 
Increase in provisions 
(Increase)/decrease in contract assets 
Increase/(decrease) in contract liabilities 

Cash generated from operating activities 

Financial expenses paid 
Income taxes paid 

Net cash from operating activities 

Cash flows from investing activities
Interest received 
Acquisition of property, plant and equipment 
Proceeds on disposal of property, plant and equipment 
Acquisition of intangible assets 

Net cash used in investing activities 

Cash flows from financing activities
Dividends paid 
Purchase of own shares for cancellation 
Purchase of own shares for share incentive plans 
Share related expenses 
Payment of lease liabilities 
Proceeds on exercise of share-based incentives 

Net cash used in financing activities 

Net decrease in cash and cash equivalents 
Cash and cash equivalents at 1 January 

Note  As reported 

IFRS 15 

IFRS 16 

Amounts 
without 
adoption

13 
14 
8 
9 
13 
25 
10 

22 
5 
5 

13 
13 
14 

12 
23 
24 
23 
21 

160,455 

3,307 
545 
(171) 
491 
7 
4,320 
37,815 

206,769 

(5,344) 
(1,069) 
46 
(261) 
287 

200,428 

(190) 
(32,798) 

167,440 

118 
(1,614) 
– 
(128) 

(1,624) 

(54,977) 
(113,528) 
(685) 
(778) 
(1,532) 
601 

(170,899) 

(5,083) 
20,930 

– 

– 
– 
– 
– 
– 
– 
– 

– 

(261) 
287 
– 
261 
(287) 

– 

– 
– 

– 

– 
– 
– 
– 

– 

– 
– 
– 
– 
– 
– 

– 

– 
– 

– 

131 

160,586

(1,863) 
– 
– 
(302) 
– 
– 
28 

1,444
545
(171)
189
7
4,320
37,843

(2,006) 

204,763

(61) 
535 
– 
– 
– 

(5,666)
(247)
46
–
–

(1,532) 

198,896

– 
– 

(190)
(32,798)

(1,532) 

165,908

– 
– 
– 
– 

– 

118
(1,614)
–
(128)

(1,624)

– 
– 
– 
– 
1,532 
– 

(54,977)
(113,528)
(685)
(778)
–
601

1,532 

(169,367)

– 
– 

– 

(5,083)
20,930

15,847

105

Cash and cash equivalents at period end 

18 

15,847 

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

2 Significant accounting policies continued
The following accounting policies applied by the Group in these consolidated financial statements are the same as those applied 
by the Group in its consolidated financial statements as at and for the year ended 31 December 2017.

(a) Investments
Investments in subsidiaries are held at cost less any provision for impairment in the parent Company financial statements. 

(b) Intangible assets

(i) Goodwill
 Goodwill arising on a business combination represents the difference between the fair value of the consideration paid and the 
fair value of the net identifiable assets acquired and is included in intangible assets. 

 In respect of acquisitions prior to 1 January 2004, goodwill is included on the basis of its deemed cost, which represents the 
amount previously recorded under UK GAAP. The classification and accounting treatment of business that occurred prior to 
1 January 2004 was not reconsidered in preparing the Group’s opening IFRS statement of financial position at 1 January 2004.

 Goodwill is stated at cost less any accumulated impairment losses. Goodwill is tested annually for impairment. This applies to 
all goodwill arising both before and after 1 January 2004.

(ii) Research and development
 The Group undertakes research and development expenditure in view of developing new products and improving the existing 
property platforms. Expenditure on research activities, undertaken with the prospect of gaining new technical knowledge and 
understanding, is recognised in profit or loss as incurred.

 Expenditure on development activities, whereby research findings are applied to a plan or design for the production of a  
new product or substantially enhanced website, is capitalised if the new product or the enhanced website is technically and 
commercially feasible, the Group has sufficient resources to complete development, future economic benefits are probable 
and the Group can measure reliably the expenditure attributable to the intangible asset during its development. Capitalised 
costs are held as an asset in progress until such point that the asset is brought into use, at which point it is transferred to the 
appropriate intangible asset category and amortisation is charged.

 The expenditure capitalised includes subcontractors and direct labour. Capitalised development expenditure is stated at cost 
less accumulated amortisation and accumulated impairment losses. Subsequent expenditure on capitalised intangible assets 
is capitalised only when it increases the economic benefits embodied in the specific asset to which it relates. All other 
expenditure is expensed when incurred.

(iii) Computer software and licences
 Computer software and externally acquired software licences are capitalised and stated at cost less accumulated 
amortisation and impairment losses. Amortisation is charged from the date the asset is available for use. Amortisation  
is provided to write off the cost less the estimated residual value of the computer software or licence by equal annual 
instalments over its estimated useful economic life as follows:

Computer software 
Software licences 

20.0% – 33.3% per annum 
20.0% – 33.3% per annum

(iv) Market appraisal algorithm
 The market appraisal algorithm identified on the acquisition of the Outside View Analytics Ltd is valued using the reproduction 
cost method based on market rate salaries. Amortisation is expensed in the profit or loss on a straight-line basis over the 
estimated useful economic life as follows: 

  Market appraisal algorithm  33.3% per annum

106

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2 Significant accounting policies continued
(c) Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Capitalised costs are  
held as an asset in progress until such point that the asset is brought into use, at which point it is transferred to the appropriate 
property, plant and equipment category and depreciation is charged. Depreciation is provided to write off the cost less the 
estimated residual value of property, plant and equipment by equal annual instalments over their estimated useful economic  
lives as follows:

Office equipment, fixtures and fittings 
Computer equipment 
Leasehold improvements and leased assets 

20.0% per annum 
20.0% – 33.3% per annum 
remaining life of the lease

(d) Impairment
The carrying value of property, plant and equipment is reviewed at each reporting date to determine whether there is any 
indication of impairment. If any such indication exists, the asset’s recoverable amount is estimated. An impairment loss is 
recognised for the amount by which the asset’s carrying amount exceeds its recoverable amount. The recoverable amount of 
non-financial assets is the greater of their fair value less costs to sell and value in use. In assessing value in use, the estimated 
future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of 
the time value of money and the risks specific to the asset. For an asset that does not generate largely independent cash flows, 
the recoverable amount is determined for the cash generating unit to which the asset belongs.

Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation but are tested for impairment 
annually and whenever there is an indication that they might be impaired. An impairment loss is recognised for the amount by 
which the carrying value of the asset exceeds its recoverable amount.

Investments are assessed for possible impairment when there is an indication that the fair value of the investments may be below 
the Company’s carrying value. When such a condition is deemed to be other than temporary, the carrying value of the investment 
is written down to its fair value and the amount written off is included in profit or loss. In making the determination as to whether  
a decline is other than temporary, the Company considers such factors as the duration and extent of the decline, the investee’s 
financial performance and the Company’s ability and intention to retain its investment for a period that will be sufficient to allow 
for any anticipated recovery in the investment’s market value.

(e) Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits with original maturities of three months or less. 

(f) Provisions
A provision is recognised if, as a result of a past event, the Group has a present legal or constructive obligation that can be 
estimated reliably and it is probable that an outflow of economic benefits will be required to settle the obligation.

Provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market 
assessment of the time value of money and the risks specific to the liability. The unwinding of the discount is recognised as  
a finance cost.

(g) Employee benefits

(i) Pensions
 The Group provides access to a stakeholder pension scheme (a defined contribution pension plan) into which employees may 
elect to contribute via salary exchange. Obligations for contributions to defined contribution pension plans are recognised as 
an employee benefit expense in profit or loss when they are incurred.

(ii) Employee share schemes
 The Group provides share-based incentive plans allowing executive directors and other employees to acquire shares in the 
Company. An expense is recognised in profit or loss, with a corresponding increase in equity, over the period during which the 
employees become unconditionally entitled to acquire equity settled share-based incentives.

107

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Notes continued

2 Significant accounting policies continued

 Fair value at the grant date is measured using either the Monte Carlo or Black Scholes pricing model as is most appropriate for 
each scheme. Measurement inputs include share price on measurement date, exercise price of the instrument, expected 
volatility (based on weighted average historic volatility adjusted for changes expected due to publicly available information), 
weighted average expected life of the instruments (based on historical experience and general option behaviour), expected 
dividends, and risk-free interest rates (based on government bonds). Service and non-market performance conditions 
attached to the awards are not taken into account in determining the fair value.

 For share-based incentive awards with non-vesting conditions, the grant date fair value of the share-based incentives is 
measured to reflect such conditions and there is no true-up for differences between expected and actual outcomes. When 
either the employee or the Company chooses not to meet the non-vesting condition, the failure to meet the non-vesting 
condition is treated as a cancellation and the cost that would have been recognised over the remainder of the vesting period 
is recognised immediately in profit or loss.

(iii) Own shares held by The Rightmove Employees’ Share Trust (EBT)
 The EBT is treated as an agent of Rightmove Group Limited, and as such EBT transactions are treated as being those of 
Rightmove Group Limited and are therefore reflected in the Group’s consolidated financial statements. In particular, at a 
consolidated level, the EBT’s purchases of shares in the Company are charged directly to equity.

(iv) Own shares held by The Rightmove Share Incentive Plan Trust (SIP)
 The SIP is treated as an agent of Rightmove plc, and as such SIP transactions are treated as being those of Rightmove plc  
and are therefore reflected in the Group’s consolidated financial statements. In particular, at a consolidated level, the SIP’s 
purchases of shares in the Company are charged directly to equity.

(v) National Insurance (NI) on share-based incentives
 Employer’s NI is accrued, where applicable, at a rate of 13.8%, which management expects to be the prevailing rate when 
share-based incentives are exercised. In the case of share options, it is provided on the difference between the share price at 
the reporting date and the average exercise price of share options. In the case of nil cost performance shares and deferred 
shares, it is provided based on the share price at the reporting date.

(h) Treasury shares and shares purchased for cancellation
When share capital recognised as equity is repurchased, the amount of the consideration paid, including directly attributable 
costs, is recognised as a deduction from equity. Repurchased shares are either held in treasury or cancelled.

(i) Segmental reporting
An operating segment is a component of the Group that engages in business activities from which it may earn revenues and incur 
expenses, including revenues and expenses that relate to transactions with any of the Group’s other components. An operating 
segment’s operating results are reviewed regularly by the Group’s Chief Executive Officer to make decisions about resources to 
be allocated to the segment and assess its performance and for which discrete financial information is available.

(j) Financial income and expenses
Financial income comprises interest receivable on cash balances and money market deposits and dividend income. Interest 
income is recognised as it accrues, using the effective interest method. Dividend income is recognised on the date that the 
Company’s right to receive payment is established.

Financial expenses comprise banking facility fees and bank charges and the unwinding of the discount on provisions and 
lease liabilities.

(k) Taxation
Income tax on the results for the year comprises current and deferred tax. Income tax is recognised in profit or loss except to  
the extent that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable on the taxable income for the period net of any charge or credit posted directly to  
equity, using tax rates enacted or substantially enacted at the reporting date and any adjustment to tax payable in respect of 
previous periods.

108

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2 Significant accounting policies continued
Deferred tax is provided in respect of temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for taxation purposes. The following temporary differences are not provided for: the 
initial recognition of goodwill; the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other 
than in a business combination, and the differences relating to investments in subsidiaries to the extent that they will probably  
not reverse in the foreseeable future. The amount of deferred tax provided is based on the expected manner of realisation or 
settlement of the carrying amount of assets and liabilities, using tax rates enacted or substantially enacted by the reporting date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which  
the asset can be utilised.

In accordance with IAS 12, the Group policy in relation to the recognition of deferred tax on share-based incentives is to include 
the income tax effect of the tax deduction in profit or loss to the value of the income tax charge on the cumulative IFRS 2 charge. 
The remainder of the income tax effect of the tax deduction is recognised in equity.

(l) Dividends
Dividends unpaid at the reporting date are only recognised as a liability (and deduction to equity) at that date to the extent that 
they are appropriately authorised and are no longer at the discretion of the Company. Unpaid dividends that do not meet these 
criteria are disclosed in the notes to the financial statements.

(m) Earnings per share (EPS)
The Group presents basic, diluted and underlying basic and diluted EPS data for its ordinary shares. Basic EPS is calculated by 
dividing the profit or loss attributable to equity holders of the Company by the weighted average number of ordinary shares 
outstanding during the year, adjusted for own shares held. For diluted EPS, the weighted average number of ordinary shares in 
issue is adjusted to assume conversion of all potentially dilutive shares. The Group’s potential dilutive instruments are in respect 
of share-based incentives granted to employees, which will be settled by ordinary shares held by the EBT, the SIP and shares held 
in treasury. The calculation of underlying basic and diluted EPS is disclosed in Note 11.

3 Risk and capital management
Overview
The Group has exposure to the following risks from its use of financial instruments: 
• credit risk 
• liquidity risk 
• market risk

This note presents information about the Group and Company’s exposure to each of the above risks, the Group’s objectives, 
policies and processes for measuring and managing risk and the Group’s management of capital. Further quantitative disclosures 
are included throughout these consolidated financial statements.

The Board of directors has overall responsibility for the establishment and oversight of the Group’s risk management framework. 
The primary method by which risks are monitored and managed by the Group is through the monthly Executive Management 
Committee, where any significant new risks or change in status to existing risks will be discussed and actions taken as appropriate.

The Group’s risk management policies are established to identify and analyse the risks faced by the Group, to set appropriate risk 
limits and controls and to monitor risks and adherence to limits. Risk management policies and systems are reviewed regularly  
to reflect changes in market conditions and the Group’s activities. The Group, through its training and management standards 
and procedures, aims to develop a disciplined and constructive control environment in which all employees understand their roles 
and obligations.

The Audit Committee oversees how management monitors compliance with the Group’s internal controls and reviews the 
adequacy of the risk management framework in relation to the risks faced by the Group.

109

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3 Risk and capital management continued
Credit risk
Credit risk is the risk of financial loss to the Group if a customer or banking institution fails to meet its contractual obligations.

The Group’s exposure to credit risk is influenced mainly by the individual characteristics of each customer. The Group provides 
credit to customers in the normal course of business. The Group provides its services to a wide range of customers in the UK and 
overseas and therefore believes it has no material concentration of credit risk.

More than 88.0% (2017: 88.0%) of the Group’s Agency and New Homes customers pay via monthly direct debit, minimising the 
risk of non-payment. The Group establishes an expected credit loss that represents its estimate of losses in respect of trade and 
other receivables. Further details of these are given in Note 26.

The Group’s treasury policy is to monitor cash and deposit balances on a daily basis and to manage counterparty risk by ensuring 
that no more than £30,000,000 is held with any single institution.

Liquidity risk
Liquidity risk is the risk that the Group will encounter difficulties in meeting the obligations associated with its financial liabilities 
that are settled by delivering cash. The Group and Company’s approach to managing liquidity is to ensure, as far as possible, that 
it will always have sufficient liquidity to meet its liabilities when due, under both normal and stressed conditions, without incurring 
unacceptable losses or risking damage to the Group’s reputation.

The Group’s revenue model is largely subscription-based, which results in a regular level of cash conversion allowing it to service 
working capital requirements.

The Group and Company ensure that they have sufficient cash on demand to meet expected operational expenses excluding the 
potential impact of extreme circumstances that cannot reasonably be predicted, such as natural disasters. Throughout the year, 
the Group typically had sufficient cash on demand to meet operational expenses, before financing activities, for a period of 
138 days (2017: 107 days).

The Group agreed to extend a 12 month agreement with Barclays Bank plc for a £10,000,000 committed revolving loan facility  
on 13 February 2018. This agreement was extended for a further year on 15 January 2019 and will expire on 12 February 2020.

Market risk
Market risk is the risk that changes in market prices such as foreign exchange and interest rates will affect the Group’s income. 
The objective of market risk management is to manage and control market risk exposures within acceptable parameters, while 
optimising the return on risk.

(i) Currency risk
 All of the Group’s sales and more than 97.0% (2017: 95.0%) of the Group’s purchases are Sterling denominated, accordingly  
it has no significant currency risk.

(ii) Interest rate risk
 The Group has interest bearing lease liabilities, although the interest on these is insignificant. The Group is exposed to 
interest rate risk on cash and money market deposit balances. The Company has no interest bearing financial liabilities.

110

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3 Risk and capital management continued
Capital management
The Board of directors’ policy is to maintain an efficient statement of financial position so as to maintain investor, creditor and 
market confidence and to sustain future development of the business. The Board of directors considers that the future working 
capital and capital expenditure requirements of the Group will continue to be low and accordingly return on capital measures are 
not key performance targets. The Board of directors monitors the spread of the Company’s shareholders as well as underlying 
basic EPS. 

The Board’s policy is to return surplus capital to shareholders through a combination of dividends and share buybacks.

(i) Dividend policy 
 The Board of directors has a progressive dividend policy and monitors the level of dividends to ordinary shareholders in 
relation to the growth in underlying basic EPS. The Board has adopted this policy in order to align shareholder returns with  
the underlying growth achieved in the profitability of the Group. 

 The capacity of the Group to make dividend payments is primarily determined by the level of available retained earnings in the 
Company, after deduction of own shares held, and the cash resources of the Group. The retained earnings of the Company, 
after deduction of own shares held, are £391,022,000 (2017: £411,276,000) as set out in the Company statement of changes 
in shareholders’ equity on page 95. The Group has cash and money market deposits at 31 December 2018 of £19,937,000 
(2017: £24,975,000), the majority of which are held by the principal operating subsidiary Rightmove Group Limited. The Group 
is well positioned to fund its future dividends given the strong cash generative nature of the business and in 2018 cash 
generated from operating activities was £200,428,000 (2017: £183,891,000) representing an operating cash conversion in 
excess of 100%.

(ii) Share buybacks
 The Company purchases its own shares in the market; the timing of these purchases depends on available free cash flow and 
market conditions. In 2018, 24,977,740 (2017: 22,240,590) shares were bought back and were cancelled at an average price 
of £4.55 (2017: £4.08).

There were no changes in the Group’s approach to capital management during the year. Neither the Company nor any of its 
subsidiaries are subject to externally imposed capital requirements.

Operational risk
Operational risk is the risk of direct or indirect loss arising from a wide variety of causes associated with the Group’s processes, 
personnel, technology and infrastructure, and from external factors other than credit, market and liquidity risks such as those 
arising from legal and regulatory requirements and generally accepted standards of corporate behaviour. Operational risks arise 
from all of the Group’s operations.

The Group’s objective is to manage operational risk so as to balance the avoidance of financial losses and damage to the Group’s 
reputation with overall cost effectiveness and to avoid control procedures that restrict initiative and creativity.

The primary responsibility for the development and implementation of controls to address operational risk is assigned to senior 
management within each business unit. This responsibility is supported by the development of overall Group standards for the 
management of operational risk in the following areas: 
•  requirements for appropriate segregation of duties, including the independent authorisation of transactions;
•  requirements for the reconciliation and monitoring of transactions; 
•  compliance with regulatory and other legal requirements, including Financial Conduct Authority (FCA) requirements for the 

provision of the Rightmove Passport through Rightmove Rent Services Limited;

•  documentation of controls and procedures;
•  requirements for the periodic assessment of operational risks faced and the adequacy of controls and procedures  

to address the risks identified;

•  requirements for reporting of operational losses and proposed remedial action;
•  development and regular testing of business continuity and disaster recovery plans; 
•  regular testing of the security of the IT systems and platforms, regular backups of key data and ongoing threat monitoring  

to protect against the risk of cyber attack;

•  training and professional development and ongoing succession planning; and
•  risk mitigation, including insurance where this is effective.

111

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Notes continued

4 Operating segments
The Group determines and presents operating segments based on internal information that is provided to the Chief Executive 
Officer, who is the Group’s Chief Operating Decision Maker.

The Group’s reportable segments are as follows:
• The Agency segment which provides resale and lettings property advertising services on Rightmove’s platforms; and
•  The New Homes segment which provides property advertising services to new home developers and housing associations  

on Rightmove’s platforms.

The Other segment which represents activities under the reportable segments threshold, comprises Overseas and Commercial 
property advertising services and non-property advertising services which include our Third Party advertising and Data Services. 
Management monitors the business segments at a revenue and trade receivables level separately for the purpose of making 
decisions about resources to be allocated and of assessing performance. All revenue in both years is derived from third parties 
and there is no inter-segment revenue.

Operating costs, financial income, financial expenses and income taxes in relation to the Agency, New Homes and the  
Other segment are managed on a centralised basis at a Rightmove Group Limited level and as there are no internal measures  
of individual segment profitability, relevant disclosures have been shown under the heading of Central in the table below.

The Company has no reportable segments.

Year ended 31 December 2018 
Revenue 
Operating profit(1) 
Depreciation and amortisation 
Financial income 
Financial expenses 
Trade receivables(3) 
Other segment assets 
Segment liabilities 
Capital expenditure 

Year ended 31 December 2017  
Revenue 
Operating profit(1) 
Depreciation and amortisation 
Financial income 
Financial expenses 
Trade receivables(3) 
Other segment assets 
Segment liabilities 
Capital expenditure 

Agency 
£000 

201,022 
– 
– 
– 
– 
5,367 
– 
– 
– 

185,217 
– 
– 
– 
– 
21,282 
– 
– 
– 

New 
Homes 
£000 

46,167 
– 
– 
– 
– 
9,942 
– 
– 
– 

39,478 
– 
– 
– 
– 
6,610 
– 
– 
– 

Subtotal 
£000 

Other 
£000 

Central  Adjustments 
£000 

£000 

Total 
£000

247,189 
– 
– 
– 
– 
15,309 
– 
– 
– 

224,695 
– 
– 
– 
– 
27,892 
– 
– 
– 

20,632 
– 
– 
– 
– 
1,461 
– 
– 
– 

18,578 
– 
– 
– 
– 
2,283 
– 
– 
– 

– 

203,329(2) 
(3,852) 
171 
(491) 
– 
46,768 
(50,934) 
1,742 

– 

184,365(2) 
(1,784) 
129 
(214) 
– 
41,501 
(54,493) 
2,196 

– 

267,821
(4,739)(2)  198,590
(3,852)
171
(491)
16,937
46,780
(51,113)
1,742

– 
– 
– 
167(4) 
12(4) 
(179)(4) 
– 

– 

243,273
(6,064)(2)  178,301
(1,784)
129
(214)
30,293
41,520
(54,630)
2,196

– 
– 
– 
118(4) 
19(4) 
(137)(4) 
– 

(1) Operating profit is stated after the charge for depreciation and amortisation.
(2)  Central operating profit does not include share-based payments charge of £4,320,000 (2017: £4,836,000) and NI on share-based incentives charge of £419,000  

(2017: £1,228,000).

(3)  The only segment assets that are separately monitored by the Chief Operating Decision Maker relate to trade receivables net of any associated provision for 

impairment. All other segment assets are reported on a centralised basis.

(4)  The adjustments column reflects the reclassification of credit balances in trade receivables and debit balances in trade payables made on consolidation for statutory 

accounts purposes.

112

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4 Operating segments continued
Geographic information
In presenting information on the basis of geography, revenue and assets are based on the geographical location of customers.

Group 

UK   
Rest of the world 

 2018 

Revenue   Trade receivables  
£000  

£000  

2017
Revenue  Trade receivables 
£000

£000  

261,031 
6,790 

16,864 
73 

236,718 
6,555 

29,885
408

267,821 

16,937 

243,273 

30,293

5 Revenue
The Group’s operations and main revenue streams are those described in these annual financial statements. The Group’s 
revenue is derived from contracts with customers.

The nature and effect of initially applying IFRS 15 on the Group’s financial statements is disclosed in Note 2.

Disaggregation of revenue
In the following table, revenue is disaggregated by property and non-property advertising revenue. The table also includes a 
reconciliation of the disaggregated revenue with the Group’s reportable segments (see Note 4).

Year ended 31 December 2018 

Revenue stream 
Property products 
Non-property products 

Estate Agency 
£000 

New Homes 
£000 

Other 
£000 

Total 
£000

201,022 
– 

46,167 
– 

12,300 
8,332 

259,489
8,332

201,022 

46,167 

20,632 

267,821

Contract balances
The following table provides information about receivables, contract assets and contract liabilities from contracts with customers.

Receivables, which are included in trade and other receivables 
Contract assets 
Contract liabilities 

 31 December 2018 
£000 

Note  

17 

17,655 
427 
(2,146) 

1 January 2018* 

£000

14,086
166
(2,724)

*  The Group recognised the cumulative effect of initially applying IFRS 15 as an adjustment to the opening balance at 1 January 2018. The movement recognised in the 
cash flow for the year ended 31 December 2018 is the difference between the reported contract asset and contract liability balances at 31 December 2018 and the 
related balances on adoption of IFRS 15.

The contract assets primarily relate to the Group’s rights to consideration for services provided but not invoiced at the reporting 
date. The contract assets are transferred to receivables when invoiced and the rights have become unconditional. 

The contract liabilities primarily relate to the advance consideration received from Agency, Overseas and Commercial customers, 
for which revenue is recognised as or when the services are provided. 

The full amount of £2,724,000 recognised in contract liabilities at 1 January 2018 has been recognised as revenue for the year 
ended 31 December 2018.

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Notes continued

6 Operating profit

Operating profit is stated after charging: 
Employee benefit expense 
Depreciation of property, plant and equipment 
Amortisation of intangibles 
Bad debt impairment charge 
Operating lease rentals 
  Land and buildings 
  Other 

Auditor’s remuneration

Fees payable to the Company’s auditor in respect of the audit 
Audit of the Company’s financial statements 
Audit of the Company’s subsidiaries pursuant to legislation 

Total audit remuneration 

Fees payable to the Company’s auditor in respect of non-audit related services 
Half-year review of the condensed financial statements 
All other services 

Total non-audit remuneration 

2018 
£000 

30,506 
3,307 
545 
819 

– 
– 

2018 
£000 

19 
132 

151 

19 
9 

28 

2017 
£000

28,338
1,311
473
466

1,361
547

2017 
£000

19
122

141

18
12

30

7 Employee numbers and costs
The average number of persons employed (including executive directors) during the year, analysed by category, was as follows:

Administration 
Management 

The aggregate payroll costs of these persons were as follows:

Wages and salaries 
Social security costs 
Pension costs 

2018 
Number of 
employees 

2017 
 Number of 
 employees

461 
34 

495 

2018 
£000 

26,087 
3,280 
1,139 

449
30

479

2017 
£000

24,249
3,168
921

30,506 

28,338

Wages and salaries include £7,541,000 (2017: £6,740,000) relating to the product development and technology teams; these 
teams spend a significant proportion of their time on research and development activities, including innovation of our product 
proposition and enhancements to the Rightmove platforms. Social security costs relating to NI on share-based incentives are  
not included within this amount.

114

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8 Financial income

Interest income on cash and cash equivalents 
Interest income on money market deposits 

9 Financial expenses

Other interest payable 
Interest unwind on lease liabilities 

10 Income tax expense

Current tax expense 
Current year 
Adjustment to current tax charge in respect of prior years 

Deferred tax credit 
Origination and reversal of temporary differences 
Reduction in tax rate 

Total income tax expense  

Income tax credit recognised directly in equity

Current tax 
Share-based incentives 

Deferred tax
Share-based incentives (refer Note 16) 
Reduction in tax rate 

Total income tax credit recognised directly in equity 

2018 
£000 

126 
45 

171 

2018 
£000 

190 
301 

491 

2018 
£000 

2017 
£000

110
19

129

2017 
£000

214
–

214

2017 
£000

37,744 
(106) 

34,582
(292)

37,638 

34,290

50 
127 

177 

(170) 
–

(170)

37,815 

34,120

2018 
£000 

2017 
£000

(2,780) 

(2,666)

2,594 
176 

2,770 

1,367 
–

1,367

(10) 

(1,299)

Total income tax recognised directly in equity in respect of the Company was a credit of £83,000 (2017: £586,000 credit).

115

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Notes continued

10 Income tax expense continued
Reconciliation of effective tax rate
The Group’s income tax expense for the year is higher (2017: lower) than the standard rate of corporation tax in the UK of 19.0% 
(2017: 19.3%). The differences are explained below:

Profit before tax 

Current tax at 19.0% (2017: 19.3%) 
Reduction in tax rate 
Non-deductible expenses 
Share-based incentives 
Adjustment to current tax charge in respect of prior years 

2018 
£000 

2017 
£000

198,270 

178,216

37,671 
127 
127 
(4) 
(106) 

34,307
– 
103
2
(292)

37,815 

34,120

The Group’s consolidated effective tax rate on the profit of £198,270,000 for the year ended 31 December 2018 is 19.1% 
(2017: 19.1%). The difference between the standard rate and effective rate at 31 December 2018 of 0.1% (2017: (0.2%)) is 
primarily attributable to disallowable expenditure and a reduction in the rate at which the deferred tax asset is recognised of  
0.1%, offset by an adjustment in respect of prior periods for research and development tax relief.

11 Earnings per share (EPS)
Following the ten for one subdivision of the Company’s ordinary share capital on 31 August 2018 (refer Note 1), the 2017 
comparatives have been restated in line with IAS 33.

Year ended 31 December 2018 
Earnings 
Underlying earnings 

Year ended 31 December 2017 (Restated) 
Earnings 
Underlying earnings 

Weighted average number of ordinary shares (basic)

Issued ordinary shares at 1 January less ordinary shares  
  held by the EBT and SIP Trust 
Less own shares held in treasury at the beginning of the year 
Effect of own shares purchased for cancellation 
Effect of share-based incentives exercised 
Effect of shares purchased by the EBT 

Issued ordinary shares at 31 December less ordinary shares  
  held by the EBT and SIP Trust 

116

£000 

Basic 

Diluted

Pence per share

160,455 
165,194 

144,096 
150,160 

17.80 
18.33 

15.67 
16.33 

17.69
18.22

15.51
16.17

Restated 
2017 
  Number of shares  Number of shares

 2018 

929,347,400 
(18,924,560) 
(11,423,051) 
2,284,329 
(7,768) 

950,968,410
(22,717,250)
(10,340,150)
1,390,112
(9,110)

901,276,350 

919,292,012

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11 Earnings per share (EPS) continued
Weighted average number of ordinary shares (diluted)
For diluted EPS, the weighted average number of ordinary shares in issue is adjusted to assume conversion of all potentially 
dilutive shares. The Group’s potential dilutive instruments are in respect of share-based incentives granted to employees, which 
will be settled by ordinary shares held by the EBT, the SIP and shares held in treasury.

Weighted average number of ordinary shares (basic) 
Dilutive impact of share-based incentives outstanding 

Restated 
2017 
  Number of shares  Number of shares

 2018 

901,276,350 
5,515,657 

919,292,012
9,481,838

906,792,007 

928,773,850

The average market value of the Group’s shares for the purposes of calculating the dilutive effect of share-based incentives was 
based on quoted market prices for the period during which the share-based incentives were outstanding.

Underlying EPS
Underlying EPS is calculated by taking basic earnings for the year and adding back the charge for share-based payments and the 
charge for NI on share-based incentives but without any adjustment to the tax charge in respect of these items. A reconciliation 
of the basic earnings for the year to the underlying earnings is presented below:

Basic earnings for the year 
Share-based payments 
NI on share-based incentives  

Underlying earnings for the year 

2018 
£000 

160,455 
4,320 
419 

2017 
£000

144,096
4,836
1,228

165,194 

150,160

12 Dividends
Following the ten for one subdivision of the Company’s ordinary share capital on 31 August 2018 (refer Note 1), the 2017 
comparatives have been restated in order to aid comparability of information.

Dividends declared and paid by the Company were as follows:

2016 final dividend paid 
2017 interim dividend paid 
2017 final dividend paid (restated) 
2018 interim dividend paid 

2018  

Restated 
2017

Pence per share 

£000 

Pence per share 

– 
– 
3.60 
2.50 

– 
– 
32,559 
22,418 

3.20 
2.20 
– 
– 

£000

29,507
20,104
–
–

6.10 

54,977 

5.40 

49,611

After the reporting date a final dividend of 4.0p (2017: 3.6p) per qualifying ordinary share being £35,613,000 (2017: £32,758,000) 
was proposed by the Board of directors.

The 2017 final dividend paid on 1 June 2018 was £32,559,000 being £199,000 lower than that reported in the 2017 Annual 
Report, which was due to a decrease in the ordinary shares entitled to a dividend between 31 December 2017 and the final 
dividend record date of 4 May 2018.

117

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

12 Dividends continued
The 2018 interim dividend paid on 3 November 2018 was £22,418,000 being £171,000 lower than that reported in the 2018  
Half Year Report, which was due to a decrease in the ordinary shares entitled to a dividend between 30 June 2018 and the interim 
dividend record date of 2 November 2018.

The terms of the EBT provide that dividends payable on the ordinary shares held by the EBT are waived. No provision was made 
for the final dividend in either year and there are no income tax consequences.

13 Property, plant and equipment

Group  

Cost 
At 1 January 2018 
Recognised on application of IFRS 16 
Additions 
Leased asset additions 
Transfers 
Disposals 

Office  
  equipment, 
fixtures & 
fittings 
£000 

Land &  
buildings 
£000 

Computer 
equipment 
£000 

Leasehold 
improvements 
£000 

Motor 
vehicles 
£000 

Assets in 
progress 
£000 

– 
10,059 
– 
3,194 
– 
– 

857 
– 
266 
– 
22 
(194) 

7,824 
– 
1,165 
– 
20 
– 

834 
– 
183 
– 
145 
(47) 

– 
671 
– 
270 
– 
– 

187 
– 
– 
– 
(187) 
– 

At 31 December 2018 

13,253 

951 

9,009 

1,115 

941 

Depreciation 
At 1 January 2018 
Charge for year 
Disposals 

At 31 December 2018 

Net book value 
At 31 December 2018 

– 
(1,467) 
– 

(567) 
(110) 
187 

(6,143) 
(1,226) 
– 

(283) 
(108) 
47 

– 
(396) 
– 

(1,467) 

(490) 

(7,369) 

(344) 

(396) 

11,786 

461 

1,640 

771 

545 

– 

– 
– 
– 

– 

– 

Total 
£000

9,702
10,730
1,614
3,464
–
(241)

25,269

(6,993)
(3,307)
234

(10,066)

15,203

At 31 December 2017 

– 

290 

1,681 

551 

– 

187 

2,709

Included within land & buildings and motor vehicles are £12,331,000 of assets recognised as leases under IFRS 16. Further details 
of these leases are disclosed in Note 21.

The assets in progress consisted of capitalised costs relating to the leasehold improvements for the London office that were 
brought into use during the year.

118

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13 Property, plant and equipment continued

Group  

Cost 
At 1 January 2017 
Additions 
Disposals 

At 31 December 2017 

Depreciation 
At 1 January 2017 
Charge for year 
Disposals 

At 31 December 2017 

Net book value 
At 31 December 2017 

At 31 December 2016 

The Company had no property, plant or equipment in either year.

14 Intangible assets

Group 

Cost
At 1 January 2018 
Additions 

At 31 December 2018 

Amortisation 
At 1 January 2018 
Charge for year 

At 31 December 2018 

Net book value
At 31 December 2018 

At 31 December 2017 

Office  
  equipment, 
fixtures & 
fittings 
£000 

Computer 
equipment 
£000 

  Leasehold 
improve- 
ments 
£000 

Assets in 
progress 
£000 

829 
232 
(204) 

7,053 
906 
(135) 

451 
 430 
(47) 

– 
187 
– 

Total 
£000

8,333
1,755
(386)

857 

7,824 

834 

187 

9,702

(678) 
(88) 
199 

(5,101) 
(1,159) 
117 

(266) 
(64) 
47 

(567) 

(6,143) 

(283) 

– 
– 
– 

– 

(6,045)
(1,311)
363

(6,993)

290 

1,681 

551 

187 

2,709

151 

1,952 

185 

– 

2,288

Goodwill  
£000  

Computer 
software  
£000  

Market 
appraisal  
algorithm 
£000  

Total  
£000

2,465 
– 

5,080 
128 

309 
– 

7,854
128

2,465 

5,208 

309 

7,982

– 
– 

– 

(4,401) 
(399) 

(163) 
(146) 

(4,564)
(545)

(4,800) 

(309) 

(5,109)

2,465 

408 

– 

2,873

2,465 

679 

146 

3,290

119

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

14 Intangible assets continued

Group 

Cost 
At 1 January 2017 
Additions 
Internally generated 

Goodwill  
£000  

Computer  
software  
£000  

Assets in 
progress 
£000  

Market 
appraisal  
algorithm 
£000 

2,465 
– 
– 

4,639 
441 
– 

203 
– 
(203) 

309 
– 
– 

Total  
£000

7,616
441
(203)

At 31 December 2017 

2,465 

5,080 

Amortisation  
At 1 January 2017 
Charge for year 

At 31 December 2017 

Net book value 
At 31 December 2017 

At 31 December 2016 

– 

– 
– 

– 

– 

309 

7,854

(60) 
(103) 

(4,091)
(473)

(163) 

(4,564)

146 

3,290

– 
– 

– 

(4,031) 
(370) 

(4,401) 

2,465 

679 

2,465 

608 

203 

249 

3,525

The Company had no intangible assets in either year.

Impairment testing for cash generating units containing goodwill
For the purpose of impairment testing, goodwill is allocated to the Group’s Agency segment which represents the lowest level 
within the Group at which goodwill is monitored for internal management purposes, which is not higher than the Group’s 
operating segments as reported in Note 4.

The carrying value of £2,465,000 goodwill, comprises £732,000 of purchased goodwill arising pre-transition to IFRS and 
£1,733,000 on acquisition of Outside View. Goodwill arising from the acquisition of the Outside View has been allocated to  
the Agency segment as the revenue expected from the Outside View product is attributable to Agency customers.

Given the low level of significance of the total goodwill balance and strong growth in the Agency segment revenue in the year,  
with no impairment indicators present, the disclosures as required by IAS 36 impairment of assets have not been made. 

15 Investments
The subsidiaries of the Group as at 31 December 2018 were as follows:

Company 

Nature of business 

Rightmove Group Limited 
Rightmove Rent Services Limited 
Rightmove Property Services Limited 
The Outside View Analytics Ltd 
Rightmove.co.uk Limited 
Rightmove Homes Information Packs Limited 

Online property advertising 
Online rental services 
Online rental services 
Property analytics services 
Dormant 
Dormant 

Country of  
incorporation 

England and Wales 
England and Wales 
England and Wales 
England and Wales 
England and Wales 
England and Wales 

Holding 

Class of shares

100% 
100% 
100% 
100% 
100% 
100% 

Ordinary
Ordinary
Ordinary
Ordinary 
Ordinary 
Ordinary

All the above subsidiaries are included in the Group consolidated financial statements. The registered office for all subsidiaries  
of the Group is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Caldecotte, Milton Keynes, MK7 8LE.

120

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
15 Investments continued
The shares in Rightmove Rent Services Limited, Rightmove Property Services Limited and The Outside View Analytics Ltd are 
attributed to the Company by virtue of their being held by Rightmove Group Limited.

Company 

Investment in subsidiary undertakings
At 1 January  
Additions – subsidiary share-based payments charge  

At 31 December 

2018 
£000 

2017 
£000

548,827 
2,651 

546,202
2,625 

551,478 

548,827

In 2008, the Company became the holding company of Rightmove Group Limited (formerly Rightmove plc, Company no. 03997679) 
and its subsidiaries pursuant to a Scheme of Arrangement under s425 of the Companies Act 1985 by way of a share-for-share 
exchange. Following the Scheme of Arrangement, the Company underwent a court-approved capital reduction. The consolidated 
assets and liabilities of the Group immediately after the Scheme were substantially the same as the consolidated assets and  
liabilities of the Group immediately prior to the Scheme.

Following the capital reconstruction in 2008 all employees’ share-based incentives were transferred to the new holding company, 
Rightmove plc. In addition certain directors’ contracts of employment were transferred from Rightmove Group Limited to 
Rightmove plc, whilst all other employees remained employed by Rightmove Group Limited. Accordingly the share-based 
payments charge has been split between the Company and Rightmove Group Limited with £2,651,000 (2017: £2,625,000)  
being recognised in the Company accounts as a capital contribution to its subsidiary.

16 Deferred tax asset
Deferred tax is presented net on the balance sheet in so far as a right of offset exists. The net deferred tax asset is attributable  
to the following:

At 1 January 2018 
Recognised in income 
Recognised directly in equity 

Group 

Share- 
based 
incentives 
£000 

Property, 
plant and 
equipment 
£000 

5,222 
(191) 
(2,770) 

315 
53 
– 

Market 
appraisal 
algorithm 
£000 

Provisions 
£000 

231 
(62) 
– 

(23) 
23 
– 

Company
Share- 
based  
incentives 
£000

2,490
(278)
(1,246)

Total 
£000 

5,745 
(177) 
(2,770) 

At 31 December 2018 

2,261 

368 

169 

– 

2,798 

966

At 1 January 2017 
Recognised in income 
Recognised directly in equity 

6,604 
(15) 
(1,367) 

252 
63 
– 

125 
106 
– 

(39) 
16 
– 

6,942 
170 
(1,367) 

3,757
(142)
(1,125)

At 31 December 2017 

5,222 

315 

231 

(23) 

5,745 

2,490

The decrease in the deferred tax asset relating to share-based incentives at 31 December 2018 is due to increased exercises  
of share-based incentives in 2018 as well as the decrease in the Company’s share price from £4.50 (adjusted for the 10:1 share 
subdivision effective 31 August 2018) at 31 December 2017 to £4.32 at 31 December 2018, which has outweighed the number 
of new share scheme awards.

A reduction in the UK corporation tax rate from 20% to 19% (effective from 1 April 2017) and to 18% (effective 1 April 2020) was 
substantively enacted on 26 October 2015, and an additional reduction to 17% (effective 1 April 2020) was substantively enacted 
on 6 September 2016. This will reduce the Group’s future tax charge accordingly. The deferred tax asset at 31 December 2018 
has been calculated at the rate of 18% which represents the average expected rate at which the net deferred tax asset will 
reverse in the future.

121

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

17 Trade and other receivables

Group 

Trade receivables 
Less provision for impairment of trade receivables 

Net trade receivables 
Prepayments 
Accrued income 
Interest receivable 
Other debtors 

2018 
£000 

17,655 
(718) 

16,937 
5,446 
– 
24 
72 

2017 
£000

30,756
(463)

30,293
4,545
166
16
74

22,479 

35,094

Following the application of IFRS 15, effective 1 January 2018, trade receivables have reduced (refer Note 2).

Exposure to credit and currency risks and expected credit losses relating to trade and other receivables are disclosed in Note 26.

The Company had no trade and other receivables in either year.

18 Cash and deposits

Group 

Cash and cash equivalents 
Money market deposits 

2018 
£000 

15,847 
4,090 

2017 
£000

20,930
4,045

19,937 

24,975

Cash balances with an original maturity of less than three months were held in current accounts during the year and attracted 
interest at a weighted average rate of 0.4% (2017: 0.3%).

The cash and cash equivalents balance includes £1,718,000 (2017: £1,803,000) which is restricted to use in accordance with the 
deeds of the EBT.

Money market deposits with an original maturity of more than three months and less than a year, attracted interest at a weighted 
average rate of 1.1% (2017: 1.1%).

The Company had no cash and cash equivalents either year.

19 Trade and other payables

Trade payables 
Trade accruals 
Other creditors 
Other taxation and social security 
Deferred revenue  
Inter–group payables 

2018 
£000 

2,653 
5,197 
368 
9,863 
– 
– 

Group 

Company

2017 
£000 

1,424 
6,867 
99 
11,105 
19,393 
– 

2018 
£000 

– 
1,483 
– 
– 
– 
40,657 

2017 
£000

–
3,393
–
–
–
20,017

18,081 

38,888 

42,140 

23,410

Following the application of IFRS 15, effective 1 January 2018, deferred revenue is no longer recognised (refer Note 2).

Exposure to currency and liquidity risk relating to trade and other payables is disclosed in Note 26.

122

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
20 Loans and borrowings
The Group agreed to extend a 12 month agreement with Barclays Bank plc for a £10,000,000 committed revolving loan facility  
on 13 February 2018. This agreement was extended for a further year on 15 January 2019 and will expire on 12 February 2020.

The Company had no bank loans and borrowings in either year.

21 Leases 
The Group leases assets including land and buildings and motor vehicles that are held within property, plant and equipment. 
Information about leases for which the Group is a lessee is presented below.

Analysis of property, plant and equipment  
between owned and leased assets 

Net book value property, plant and equipment owned 
Net book value right of use assets 

Net book value of right of use assets 

Balance at 1 January 2018 
Additions  
Depreciation charge 

Balance at 31 December 2018 

Lease liabilities 

Maturity analysis – contractual undiscounted cash flows 
Less than one year 
One to five years 
More than five years 

2018 
£000

2,872
12,331

15,203

Total

10,730
3,464
(1,863)

Property 

Vehicles 

10,059 
3,194 
(1,467) 

671 
270 
(396) 

11,786 

545 

12,331

Lease liabilities included in the statement of financial position at 31 December 2018 

Current 
Non-current 

Amounts recognised in profit or loss 

Interest on lease liabilities 
Expenses relating to short-term leases 
Expenses relating to leases of low-value assets, excluding short-term leases of low-value assets 

Amounts recognised in the statement of cash flows 

Total cash outflow for leases 

2018 
£000

1,517
7,283
5,736

14,536

2018 
£000

1,213
11,845

13,058

2018 
£000

301
81
37

419

2018 
£000

1,532

123

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

21 Leases continued
Comparative amounts for 2017 represent the non-cancellable operating lease rentals under IAS 17:

Group 

Less than one year 
Between one and five years 
More than five years 

Plant & 
machinery 
£000 

304 
287 
– 

591 

2017

Land &  
buildings 
£000 

929 
5,048 
5,700 

Total 
£000

1,233
5,335
5,700

11,677 

12,268

During 2017 the Group entered into three new operating lease arrangements for additional space at the London office. 
These leases were capitalised on adoption to IFRS 16 on 1 January 2018. For further detail, refer Note 2.

The Company had no operating lease commitments in 2017.

22 Provisions

At 1 January 
Utilised during the year 
Charged in the year 

At 31 December  

Current 
Non-current 

  Dilapidations 
provision 
£000 

2018 
Employee 
provisions 
£000 

  Dilapidations 
provision 
£000 

Total 
£000 

381 
– 
43 

668 
(250) 
253 

1,049 
(250) 
296 

272 
– 
109 

2017
Employee 
provisions 
£000 

88 
– 
580 

Total 
£000

360
–
689

424 

671 

1,095 

381 

668 

1,049

– 
424 

671 
– 

671 
424 

87 
294 

668 
– 

755
294

The dilapidations provision is in respect of a number of the Group’s leased properties where the Group has obligations to make 
good dilapidations. The non-current liabilities are estimated to be payable over periods from one to ten years. Where appropriate 
the provision may form part of the cost of the asset.

During the year the Group has accrued amounts in relation to a number of employee related provisions, principally holiday pay.  
The provisions are based on the estimated future payroll cost to the Group and have not been discounted as the time value  
of money is not significant.

The Company had no provisions in either year.

23 Share capital
Following the ten for one subdivision of the Company’s ordinary share capital on 31 August 2018 (refer Note 1), an adjustment 
has been made in the 2018 reconciliation of the number of ordinary shares in issue.

In issue ordinary shares  
At 1 January 
Effect of 10:1 subdivision of shares 
Purchase and cancellation of own shares 

Amount 
£000 

2018 
Number of 

Number of 
1 pence shares  0.1 pence shares 

Amount 
£000  

2017
Number of  
1 pence shares

933 
– 
(25) 

93,266,207 
– 
(93,266,207)  932,662,070 
(24,977,740) 

– 

955 
– 
(22) 

95,490,266
–
(2,224,059)

At 31 December  

908 

– 

907,684,330 

933 

93,266,207

124

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
23 Share capital continued
All issued shares are fully paid. The holders of ordinary shares are entitled to receive dividends as declared from time to time and 
are entitled to one vote per ordinary share at general meetings of the Company.

In June 2007, the Company commenced a share buyback programme to purchase its own ordinary shares. The total number of 
shares bought back in 2018 was 24,977,740 0.1 pence (2017: 2,224,059 1 pence) shares representing 2.8% (2017: 2.4%) of the 
ordinary shares in issue (excluding shares held in treasury). All of the shares bought back in both years were cancelled. The shares 
were acquired on the open market at a total consideration (excluding costs) of £113,528,000 (2017: £90,809,000). The maximum 
and minimum prices paid were £5.30 (2017: £44.50) and £4.15 (2017: £38.48) per share respectively. Share-related expenses 
in relation to stamp duty charges and broker expenses were £795,000 (2017: £637,000). Included within shares in issue at 
31 December 2018 are 2,248,020 0.1 pence (2017: 263,767 1 pence) shares held by the EBT, 810,095 0.1 pence (2017: 67,700 
1 pence) shares held by the SIP and 14,813,304 0.1 pence (2017: 1,892,456 1 pence) shares held in treasury.

24 Reconciliation of movement in capital and reserves
Following the ten for one subdivision of the Company’s ordinary share capital on 31 August 2018 (refer Note 1), an adjustment 
has been made in the 2018 reconciliation of the number of ordinary shares in issue.

Group
Own shares held – £000

Own shares held as at 1 January 2017 
Shares purchased for SIP 
Shares transferred to SIP 
Share-based incentives exercised in the year 
Reduction in shares released due to net settlement 
SIP releases in the year 

EBT shares 
reserve 
£000 

SIP shares 
reserve 
£000 

(2,291) 
(761) 
741 
333 
– 
– 

(1,352) 
– 
(741) 
– 
– 
75 

Treasury  
shares 
£000 

(10,804) 
– 
– 
1,886 
(81) 
– 

Total 
£000

(14,447)
(761)
–
2,219
(81)
75

Own shares held as at 31 December 2017 

(1,978) 

(2,018) 

(8,999) 

(12,995)

Own shares held as at 1 January 2018 
Shares purchased for SIP 
Shares transferred to SIP 
Share–based incentives exercised in the year 
Reduction in shares released due to net settlement 
SIP releases in the year 

(1,978) 
(685) 
1,446 
104 
– 
– 

(2,018) 
– 
(1,446) 
68 
– 
411 

(8,999) 
– 
– 
2,027 
(68) 
– 

(12,995)
(685)
–
2,199
(68)
411

Own shares held as at 31 December 2018 

(1,113) 

(2,985) 

(7,040) 

(11,138)

Own shares held – number of shares

Own shares held as at 1 January 2017 
Shares purchased for SIP 
Shares transferred to SIP 
Share-based incentives exercised in the year 
Reduction in shares released due to net settlement 
SIP releases in the year 

Number of shares

EBT shares 
reserve 

SIP shares 
reserve 

343,275 
17,500 
(20,000) 
(77,008) 
– 
– 

50,150 
– 
20,000 
– 
– 
(2,450) 

Treasury  
shares 

2,271,725 
– 
– 
(396,192) 
16,923 
– 

Total

2,665,150
17,500
–
(473,200)
16,923
(2,450)

1 pence own shares held as at 31 December 2017 

263,767 

67,700 

1,892,456 

2,223,923

125

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

24 Reconciliation of movement in capital and reserves continued

Own shares held as at 1 January 2018 
Effect of 10:1 subdivision of shares 
Shares purchased for SIP 
Shares transferred to SIP 
Share-based incentives exercised in the year 
Reduction in shares released due to net settlement 
SIP releases in the year 

EBT shares 
reserve 

263,767 
2,373,903 
157,525 
(332,525) 
(214,650) 
– 
– 

Number of shares

SIP shares 
reserve 

67,700 
609,300 
– 
332,525 
(17,000) 
– 
(182,430) 

Treasury  
shares 

1,892,456 
17,032,104 
– 
– 
(4,254,160) 
142,904 
– 

Total

2,223,923
20,015,307
157,525
–
(4,485,810)
142,904
(182,430)

0.1 pence own shares held as at 31 December 2018 

2,248,020 

810,095 

14,813,304 

17,871,419

(a) EBT shares reserve
This reserve represents the cost of own shares acquired by the EBT less any exercises of share-based incentives. 

At 31 December 2018, the EBT held 2,248,020 0.1 pence (2017: 263,767 1 pence) ordinary shares in the Company representing 
0.3% (2017: 0.3%) of the ordinary shares in issue (excluding shares held in treasury). The market value of the shares held in the 
EBT at 31 December 2018 was £9,711,000 (2017: £11,870,000).

(b) SIP shares reserve (Group and Company)
In November 2014, the Company established the Rightmove Share Incentive Plan Trust (SIP). This reserve represents the cost of 
acquiring shares less any exercises or releases of SIP awards. Employees of the Group were offered 500 0.1 pence free shares 
shares with effect from 5 January 2018 and 475 0.1 pence free shares with effect from 21 December 2018, split across two different 
tax years, (2017: 50 1 pence shares with effect from 3 January 2017), subject to a three year service period. 182,430 0.1 pence 
shares were exercised and 17,000 0.1 pence (2017: 2,450 1 pence) shares were released by the SIP during the year in relation to 
good leavers and retirees. 332,525 0.1 pence (2017: 20,000 1 pence) shares were transferred to the SIP reserve from the EBT.

At 31 December 2018 the SIP held 810,095 0.1 pence (2017: 67,700 1 pence) ordinary shares in the Company, representing 
0.09% (2017: 0.07%) of the ordinary shares in issue (excluding shares held in treasury). The market value of the shares held in  
the SIP at 31 December 2018 was £3,500,000 (2017: £3,047,000).  

(c) Treasury shares (Group and Company)
This represents the cost of acquiring shares held in treasury less any exercises of share-based incentives. These shares were 
bought in 2008 at an average price of £4.76 per 1 pence share and may be used to satisfy certain share-based incentive awards. 
An additional 142,904 0.1 pence (2017: 6,277 1 pence) shares were issued as a result of rolled up dividend payments in relation  
to performance shares.

Other reserves
This represents the Capital Redemption Reserve in respect of own shares bought back and cancelled. The movement of £25,000 
(2017: £22,000) is the nominal value of ordinary shares cancelled during the year.

Retained earnings
The loss on the exercise of share-based incentives of £1,941,000 (2017: £1,485,000 loss) is the difference between the value  
that the shares held by the EBT, SIP and treasury shares were originally acquired at and the exercise price at which share-based 
incentives were exercised or released during the year. Details of share buybacks and cancellation of shares are included in Note 23.

Company
Reverse acquisition reserve
This reserve resulted from the acquisition of Rightmove Group Limited by the Company and represents the difference between 
the value of the shares acquired at 28 January 2008 and the nominal value of the shares issued.

Other reserves
Awards relating to share-based incentives made to Rightmove Group Limited employees have been treated as a deemed capital 
contribution. The principal movement in other reserves for the year comprises £2,651,000 (2017: £2,625,000) in respect of the 
share-based incentives charge for employees of Rightmove Group Limited.

In addition, other reserves include £386,000 (2017: £361,000) of Capital Redemption Reserve. A movement of £25,000 
(2017: £22,000) has been recorded in relation to the nominal value of ordinary shares cancelled during the year.

126

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
25 Share-based payments
The Group and Company operate a number of share-based incentive schemes for executive directors and employees. 

All share-based incentives are subject to a service condition. Such conditions are not taken into account in the fair value of the 
service received. The fair value of services received in return for share-based incentives is measured by reference to the fair value 
of share-based incentives granted. The estimate of the fair value of the share-based incentives is measured using either the 
Monte Carlo or Black Scholes pricing model as is most appropriate for each scheme.

Following the ten for one subdivision of shares effective 31 August 2018, the 2017 comparatives have been restated in order  
to aid comparability of information.

NI is being accrued, where applicable, at a rate of 13.8%, which management expects to be the prevailing rate when the awards 
are exercised, based on the share price at the reporting date. The total NI charge for the year relating to all awards was £419,000 
(2017: £1,228,000). The share price at 31 December 2018 was £4.32 (2017: £4.50).

The Group recognised a total share-based payments charge for the year of £4,320,000 (2017: £4,836,000) with a Company 
charge for the year of £1,669,000 (2017: £2,211,000), as set out below:

Sharesave Plan 
Performance Share Plan (PSP) 
Deferred Share Bonus Plan (DSP) 
Share Incentive Plan (SIP) 

Group 

Company

2018 
£000 

308 
1,766 
1,585 
661 

2017 
£000 

310 
2,297 
1,441 
788 

2018 
£000 

3 
1,289 
377 
– 

2017 
£000

–
1,544
667
–

Total share-based payments charge 

4,320 

4,836 

1,669 

2,211

NI on applicable share-based incentives at 13.8%  

419 

1,228 

205 

876

A 2% reduction or increase in the employee leaver assumption (excluding executive directors) for the DSP and the PSP would 
have increased or decreased the share-based payments charge in the year by £34,000 (2017: £34,000).

Approved and Unapproved Plans
There has been no award of share options for Approved and Unapproved Plans since 5 March 2010.

Group  

Outstanding at 1 January 
Exercised 

2018  

  Weighted average 
exercise price 
(pence)  

Number 

Restated 
2017

  Weighted average  
exercise price  
(pence)

Number 

3,317,720 
(2,792,190) 

29.41 
22.40 

5,465,270 
(2,147,550) 

30.74
32.81

Outstanding at 31 December 

525,530 

66.60 

3,317,720 

29.41

Exercisable at 31 December 

525,530 

66.60 

3,317,720 

29.41

The weighted average market value per ordinary share for options exercised in 2018 was 436.51 pence (2017: 417.70 pence). 
The options outstanding at 31 December 2018 have an exercise price of 66.69 pence (2017: in the range of 22.40 to 66.60) in 
both years and a weighted average contractual life of 1.2 years (2017: 1.3 years).

127

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

25 Share-based payments continued
Sharesave Plan
The Group operates an HMRC Approved Sharesave Plan under which employees are granted an option to purchase ordinary 
shares in the Company at up to 20% less than the market price at invitation, in three years’ time, dependent on their entering  
into a contract to make monthly contributions into a savings account over the relevant period. These funds are used to fund  
the option exercise. No performance criteria are applied to the exercise of Sharesave options. The assumptions used in the 
measurement of the fair value at grant date of the Sharesave Plan are as follows:

Share 
price at 
grant 
date 
(pence) 

404.50 
476.35 

Exercise 
price 
(pence) 

328.90 
389.00 

Expected 
volatility 
 (%) 

Option 
life 
(years) 

Risk free 
rate 
 (%) 

Employee 
turnover 
before 
vesting/ 
Dividend  non-vesting 
condition 
 (%) 

yield 
 (%) 

30.1 
25.4 

3.0 
3.0 

0.1 
0.8 

1.3 
1.3 

25.0 
25.0 

Fair 
value per 
option 
(pence)

119.50
118.49

Grant date  

1 October 2017 
1 October 2018 

Expected volatility is estimated by considering historic average share price volatility at the grant date.

The requirement that an employee has to save in order to purchase shares under the Sharesave Plan is a non-vesting condition. 
This feature has been incorporated into the fair value at grant date by applying a discount to the valuation obtained from the  
Black Scholes pricing model. The discount has been determined by estimating the probability that the employee will stop saving 
based on expected future trends in the share price and past employee behaviour.

Group  

Outstanding at 1 January 
Granted 
Forfeited 
Exercised 

2018  

  Weighted average 
exercise price 
(pence)  

Number 

Restated 
2017

  Weighted average  
exercise price  
(pence)

Number 

971,400 
315,208 
(117,684) 
(214,650) 

318.25 
385.44 
325.92 
280.72 

1,169,330 
369,390 
(196,200) 
(371,120) 

271.27
328.90
293.81
196.16

Outstanding at 31 December 

954,274 

349.15 

971,400 

318.25

Exercisable at 31 December 

53,340 

296.00 

32,990 

197.20

The weighted average market value per ordinary share for Sharesave options exercised in 2018 was 428.89 pence 
(2017: 413.60 pence). The Sharesave options outstanding at 31 December 2018 have an exercise price in the range  
of 296.00 pence to 389.00 pence (2017: 197.00 pence to 332.00 pence) and a weighted average contractual life of  
2.2 years (2017: 2.4 years).

Performance Share Plan (PSP)
The PSP permits awards of nil cost options or contingent shares which will only vest in the event of prior satisfaction of a 
performance condition.

364,800 PSP awards were made on 28 February 2018 (the Grant Date) subject to Earnings Per Share (EPS) and Total Shareholders 
Return (TSR) performance. Performance will be measured over three financial years (1 January 2018 – 31 December 2020). The 
vesting in February 2021 (Vesting Date) of 25% of the 2018 PSP award will be dependent on a relative TSR performance condition 
measured over a three year performance period and the vesting of the 75% of the 2018 PSP award will be dependent on the 
satisfaction of an EPS growth target measured over a three year performance period. 

128

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25 Share-based payments continued
The PSP awards have been valued using the Monte Carlo model for the TSR element and the Black Scholes model for the EPS 
element and the resulting share-based payments charge is being spread evenly over the three year period between Grant Date 
and Vesting Date. PSP award holders are entitled to receive dividends accruing between the Grant Date and the Vesting Date and 
this value will be delivered in shares. The assumptions used in the measurement of the fair value at grant date of the PSP awards 
are as follows:

Exercise 
price 
(pence) 

Expected 
volatility 
 (%) 

Option 
life 
(years) 

Risk free 
rate 
 (%) 

Employee 
turnover 
before 
vesting/ 
Dividend  non-vesting 
condition 
 (%) 

yield 
 (%) 

Fair 
value per 
option 
(pence)

nil 

nil 

nil 

nil 

nil 

nil 

30.1 

n/a 

30.1 

n/a 

25.4 

n/a 

3.0 

3.0 

3.0 

3.0 

3.0 

3.0 

0.1 

0.1 

0.1 

0.1 

0.8 

0.8 

0.0 

0.0 

0.0 

0.0 

0.0 

0.0 

0.0 

211.10

0.0 

406.50

0.0 

211.10

0.0 

406.50

0.0 

199.80

0.0 

427.70

Share 
price at 
grant 
date 
(pence) 

406.50 

406.50 

424.40 

424.40 

427.70 

427.70 

Grant date  

1 March 2017
(TSR dependent)(1) 
1 March 2017
(EPS dependent)(1) 
9 May 2017
(TSR dependent)(1) 
9 May 2017
(EPS dependent)(1) 
28 February 2018
(TSR dependent)(1) 
28 February 2018
(EPS dependent)(1) 

(1) For details of TSR and EPS performance conditions refer to the Directors’ Remuneration Report on pages 71 to 84.

Expected volatility is estimated by considering historic average share price volatility at the grant date.

Group  

Outstanding at 1 January 
Granted 
Forfeited 
Exercised 

Outstanding at 31 December 

Exercisable at 31 December 

2018 
Number 

2,423,340 
364,800 
– 
(1,069,070) 

Restated 
2017 
Number

4,029,520
381,770
(236,350)
(1,751,600)

1,719,070 

2,423,340

245,562 

251,400

The weighted average market value per ordinary share for options exercised in 2018 was 453.33 pence (2017: 412.54 pence). 
The weighted average exercise price was nil in both years. The PSP awards outstanding at 31 December 2018 have a weighted 
average contractual life of 2.7 years (2017: 2.7 years).

129

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

25 Share-based payments continued
Deferred Share Bonus Plan (DSP)
In March 2009 a DSP was established which allows executive directors and other selected senior management the opportunity  
to earn a bonus determined as a percentage of base salary settled in nil cost deferred shares. The award of shares under the  
plan is contingent on the satisfaction of pre-set internal targets relating to underlying drivers of long-term revenue growth  
(the Performance Period). The right to the shares is deferred for two years from the date of the award (the Vesting Period) and 
potentially forfeitable during that period should the employee leave employment. The deferred share awards have been valued 
using the Black Scholes model and the resulting share-based payments charge is being spread evenly over the combined 
Performance Period and Vesting Period of the shares, being three years.

The assumptions used in the measurement of the fair value of the deferred share awards are calculated at the date on which  
the potential DSP bonus is communicated to directors and senior management (the grant date) as follows:

Share 
price at 
grant 
date 
(pence) 

Award date 

Exercise 
price 
(pence) 

Expected 
term 
(years) 

Risk free 
rate 
 (%) 

Employee 
turnover 
before 
vesting/ 
Dividend  non-vesting 
condition 
 (%) 

yield 
 (%) 

1 March 2018(1) 
28 February 2019(2) 

406.50 
427.70 

nil 
nil 

3.0 
3.0 

0.1 
0.8 

1.3 
1.3 

10.0 
10.0 

Fair 
value per 
option 
(pence)

391.50
411.80

Grant date  

1 March 2017 
28 February 2018 

(1)  Following the achievement of 60% of the 2017 internal performance targets, 432,120 nil cost deferred shares were awarded to executives and senior management  

on 1 March 2018 (the Award Date) with the right to the release of the shares deferred until March 2020.

(2)  Based on the 2018 internal performance targets, the Remuneration Committee determined that 78% of the maximum award in respect of the year will be made in  

March 2019. The number of shares to be awarded will be determined based on the share price at the Award Date in March 2019. 

Group  

Outstanding at 1 January 
Awarded 
Forfeited 
Exercised 

Outstanding at 31 December 

Exercisable at 31 December 

2018 
Number 

711,130 
432,120 
– 
(353,610) 

Restated 
2017 
Number

761,720
384,160
(35,790)
(398,960)

789,640 

711,130

– 

–

The weighted average market value per ordinary share for deferred shares exercised in 2018 was 450.86 pence 
(2017: 410.72 pence). The weighted average exercise price was nil in both years.

The DSP awards outstanding at 31 December 2018 have a weighted average contractual life of 1.7 years (2017: 1.7 years).

130

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25 Share-based payments continued
Share Incentive Plan
In 2014, the Group established the Rightmove Share Incentive Plan Trust (SIP). Employees were offered 500 shares on 1 January 
2018 and a further 475 shares on 21 December 2018 across two separate tax years (2017: 500 1 pence shares) as a gift, subject 
to a three year service period (the Vesting Period). The SIP awards have been valued using the Black Scholes model and the 
resulting share-based payments charge spread evenly over the Vesting Period of three years. The SIP shareholders are entitled 
to dividends paid in cash over the Vesting Period. No performance criteria are applied to the exercise of SIP options. The 
assumptions used in the measurement of the fair value at grant date of the SIP awards are as follows:

Exercise 
price 
(pence) 

Expected 
volatility 
 (%) 

Option 
life 
(years) 

Risk free 
rate 
 (%) 

Employee 
turnover 
before 
vesting/ 
Dividend  non-vesting 
condition 
 (%) 

yield 
 (%) 

nil 
nil 
nil 

30.1 
25.4 
25.4 

3.0 
3.0 
3.0 

0.1 
0.8 
0.8 

nil 
nil 
nil 

33.0 
33.0 
33.0 

Share 
price at 
grant 
date 
(pence) 

394.50 
456.80 
420.90 

Grant date  

1 January 2017 
1 January 2018 
21 December 2018 

Expected volatility is estimated by considering historic average share price volatility at the grant date.

Fair 
value per 
option 
(pence)

394.50
456.80 
420.90

Restated 
2017 
Number

443,000
236,000
(62,500)
–
(24,500)

2018 
Number 

592,000 
475,400 
(77,500) 
(182,430) 
(17,000) 

790,470 

592,000

55,570 

–

Group  

Outstanding at 1 January 
Granted 
Forfeited 
Exercised 
Released 

Outstanding at 31 December 

Exercisable at 31 December 

The weighted average market value per ordinary share for SIP awards released and exercised in 2018 was 454.90 pence 
(2017: 416.61 pence). The weighted average exercise price in both years was nil.

The SIP shares released relate to good leavers and retirements from the SIP, in accordance with the terms of the SIP.

The SIP options outstanding at 31 December 2018 have a weighted average contractual life of 1.5 years (2017: 0.9 years). 

131

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

26 Financial instruments
Credit risk
The carrying amount of financial assets, previously recognised as loans and receivables under IAS 39 now classified as amortised 
cost under IFRS 9, represents the maximum credit exposure. The maximum exposure to credit risk at the reporting date was:

Group 

Net trade receivables 
Accrued interest receivable 
Contract assets 
Other debtors 
Cash and cash equivalents 
Money market deposits 

Note 

17 
17 
5 
17 
18 
18 

2018 
£000 

16,937 
24 
427 
72 
15,847 
4,090 

2017 
£000

30,293
16
–
74
20,930
4,045

37,397 

55,358

The Company had no exposure to credit risk in either year.

The maximum exposure to credit risk for trade receivables at the reporting date by geographic region was:

Group 

UK   
Rest of the world 

Note 

2018 
£000 

16,864 
73 

2017 
£000

29,885
408

17 

16,937 

30,293

The maximum exposure to credit risk for trade receivables at the reporting date by type of customer was:

Group 

Property advertisers 
Other 

Note 

2018 
£000 

15,688 
1,249 

2017 
£000

29,020
1,273

17 

16,937 

30,293

The Group’s most significant customer accounts for £791,000 (2017: £1,408,000) of net trade receivables as at 31 December 2018.

Expected credit loss assessment 
For the Group’s smaller Estate Agency and Overseas customers, expected credit losses are measured using a provisioning matrix 
based on the reason the trade receivable is past due. The provision matrix rates are based on actual credit loss experience over 
the past three years and adjusted, when required, to take into account current macro-economic factors. For all other customers 
the Group applies experienced credit judgement that is determined to be predictive of the risk of loss to assess the expected 
credit loss, taking into account external ratings, financial statements and other available information.

132

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
26 Financial instruments continued
The following table provides information about the exposure to credit risk and expected credit losses for trade receivables from 
individual customers as at 31 December 2018.

Weighted-average 
loss rate 

Gross carrying  
amount 
£000 

Loss allowance 

£000  Credit-impaired

Current  
Past due 1–30 days 
Past due 31–60 days 
Past due 61–90 days 
More than 91 days past due 

2.1% 
6.4% 
10.9% 
21.1% 
5.6% 

11,813 
4,064 
963 
370 
445 

17,655 

Comparative information under IAS 39
The ageing of trade receivables at 31 December 2017 under IAS 39 was as follows:

Group 

Not past due 
Past due 0–30 days 
Past due 30–60 days 
Past due 60–90 days 
Past due older 

(249) 
(261) 
(105) 
(78) 
(25) 

(718) 

Gross 
£000 

26,725 
2,750 
659 
336 
286 

30,756 

No
No
No
No
No

2017

Impairment 
£000

The movement in the allowance for impairment in respect of trade receivables during the year was as follows. Comparative 
amounts for 2017 represent the allowance account for impairment losses under IAS 39:

Group 

At 1 January 
Charged during the year 
Utilised during the year 

At 31 December 

2018 
£000 

463 
819 
(564) 

718 

(4)
(68)
(30)
(75)
(286)

(463)

2017 
£000

428
466
(431)

463

133

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

26 Financial instruments continued
The Group has identified specific balances for which it has provided an impairment allowance on a line by line basis across all 
ledgers, in both years. No general impairment allowance has been provided in either year. 

The allowance accounts in respect of trade receivables are used to record impairment losses unless the Group is satisfied that  
no recovery of the amount owing is possible; at that point the amounts considered irrecoverable are written off against the 
financial asset directly.

Liquidity risk
The contractual maturities of undiscounted financial liabilities, including undiscounted estimated interest payments, as at  
year-end were:

Group  

At 31 December 2018 
Trade payables being non-derivative financial liabilities 

At 31 December 2017 
Trade payables being non-derivative financial liabilities 

Carrying 
amount 
£000 

Contractual 
cash flows 
£000 

6 months  
or less 
£000

2,653 

(2,653) 

(2,653)

1,424 

(1,424) 

(1,424)

The Company had no derivative financial liabilities in either year.

It is not expected that the cash flows included in the maturity analysis could occur earlier or at significantly different amounts  
and all payables are due within six months of the balance sheet date.

Currency risk
During 2018 all the Group’s sales and more than 97.0% (2017: 95.0%) of the Group’s purchases were Sterling denominated  
and accordingly it has no significant currency risk.

Interest rate risk
The Group has exposure to interest rate risk on its cash and cash equivalent balances and money market deposit balances.  
As at 31 December 2018 the Group had total cash and cash equivalents of £15,847,000 (2017: £20,930,000) and money  
market deposits of £4,090,000 (2017: £4,045,000).

Fair values
The fair values of all financial instruments in both years are equal to the carrying values.

134

rightmove.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
27 Related party disclosures
Inter-group transactions with subsidiaries
Under the inter-group loan agreement dated 30 January 2008, Rightmove Group Limited settles all expenses on behalf of the 
Company, including dividends paid to shareholders and share buybacks and related costs. During the year, the Company was 
charged interest of £471,000 (2017: £330,000) under this agreement and at 31 December 2018, the unsecured inter-group loan 
balance was £40,657,000 (2017: £20,017,000) including capitalised interest (refer Note 19).

On 26 June 2018 Rightmove Group Limited declared an interim dividend of 60p per ordinary share to the Company. Additionally, 
on 20 November 2018, Rightmove Group Limited declared a further interim dividend of 57p per ordinary share to the Company. 
The dividends of £151,399,000 (2017: £148,810,000) were settled via a reduction in the inter-group loan balance owed by 
Rightmove plc to Rightmove Group Limited. Rightmove Group Limited also declared a dividend in specie of £1,446,000 
(2017: £741,000), representing the cost of the SIP shares transferred from the EBT to the SIP during the year.

The Company grants share options to employees of Rightmove Group Limited. This transaction is recognised as a recharge 
arrangement with an increase in the carrying value of the investment of Rightmove Group Limited (refer Note 15).

Inter-group transactions between subsidiaries
During the year Rightmove Rent Services Limited became a related party to the Company following its incorporation on 
19 February 2018. During the year, Rightmove Group Limited has settled liabilities on behalf of Rightmove Rent Services Limited 
and the balance owing under the inter-group loan agreement dated 28 March 2018 was £365,000 as at 31 December 2018. 
Under IFRS 9 this loan has been fully impaired within Rightmove Group Limited as it is not expected to be recovered. 

Following its acquisition on 31 May 2016, The Outside View Analytics Ltd became a related party to the Company. During the year, 
Rightmove Group Limited has settled liabilities on behalf of The Outside View Analytics Ltd and the unsecured inter-group loan 
balance was £31,000 (2017: £25,000) as at 31 December 2018.  

Directors’ transactions
There were no transactions with directors in either year other than those disclosed in the Directors’ Remuneration Report. 
Information on the emoluments of the directors who served during the year, together with information regarding the 
beneficial interest of the directors in the ordinary shares of the Company is included in the Directors’ Remuneration Report  
on pages 71 to 84.

During the year, the directors in office in total had gains of £8,157,000 (2017: £5,574,000) arising on the exercise of share-based 
incentive awards. The total share-based payments charge in relation to the directors in office was £1,669,000 (2017: £2,211,000).

Key management personnel
No other Rightmove employees are considered to meet the definition of key management personnel other than those disclosed 
in the Directors’ Remuneration Report on pages 71 to 84.

28 Contingent liabilities
The Group and the Company had no contingent liabilities in either year.

29 Subsequent events
There have been no subsequent events having a material impact on the financial statements between 31 December 2018  
and the reporting date.

135

Rightmove plc annual report 2018Strategic reportGovernanceFinancial statementsAdvisers and shareholder information

Contacts 

Chief Executive Officer: 
Finance Director:  
Company Secretary: 
Website: 

Peter Brooks-Johnson
Robyn Perriss
Sandra Odell
www.rightmove.co.uk

Financial calendar 2019

2018 full year results  
Final dividend record date 
Annual General Meeting 
Final dividend payment 
Half year results 
Interim dividend 

1 March 2019  
3 May 2019 
10 May 2019 
31 May 2019  
26 July 2019 
1 November 2019

Registered office 
Rightmove plc 
2 Caldecotte Lake  
Business Park 
Caldecotte Lake Drive 
Milton Keynes 
MK7 8LE

Registered in 
England no. 6426485

Corporate advisers 
Financial adviser 
UBS Investment Bank 

Joint brokers 
UBS AG London Branch 
Numis Securities Limited

Auditor 
KPMG LLP

Bankers 
Barclays Bank Plc 
Santander UK Plc

Solicitors 
EMW LLP  
Slaughter and May 
Herbert Smith Freehills LLP

Registrar 
Link Asset Services*

*Shareholder enquiries

The Company’s registrar is Link Asset Services (formerly Capita Asset Services). They will be pleased to deal with any questions 
regarding your shareholding or dividends. Please notify them of your change of address or other personal information.  
Their address details are:

Link Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent
BR3 4TU

Link Asset Services is a trading name of Link Market Services Limited.

Shareholder helpline: 0371 664 0391 (calls cost 10p per minute plus network extras) (Overseas: +44 20 8639 3399)
Email: enquiries@linkgroup.co.uk
Share portal: www.signalshares.com 

Through the website of our registrar, Link Asset Services, shareholders are able to manage their shareholding online and  
facilities include electronic communications, account enquiries, amendment of address and dividend mandate instructions.

136

rightmove.co.ukRightmove plc | Annual Report 2018

making 
home 
moving 
easier

Rightmove is the UK’s  
largest property portal.
Our aim is to make home 
moving easier by creating  
a simpler and more efficient 
property market place.

Contents 
Strategic report 
1 
Highlights
2  Chairman’s statement
4  Our strategy
5  Chief Executive’s review 
14  Business model
16 
19 
24  Risk management
 Principal risks and 
25 
uncertainties
28  The EU referendum
28  Viability statement
29 

 Corporate responsibility

 Key performance indicators
 Financial review 

 Corporate governance report

Governance
36  Directors and officers
38 
44  Audit Committee report
51  Nomination Committee report
54  Directors’ report
57 

 Directors’ responsibilities 
statement
 Directors’ remuneration 
report
 Auditor’s report

58 

85 

Financial statements
90 

 Consolidated statement of 
comprehensive income 
 Consolidated statement of 
financial position
 Company statement of 
 financial position 
 Consolidated statement of  
cash flows
 Company statement of  
cash flows
 Consolidated statement of 
changes in shareholders’ equity

91 

92 

93 

94 

95 

96 

 Company statement of  
changes in shareholders’ equity
 Notes forming part of the 
financial statements
136   Advisers and shareholder 

97 

information

Designed and produced by The Team www.theteam.co.uk

Rightmove plc 

2 Caldecotte Lake  
Business Park 
Caldecotte Lake Drive 
Milton Keynes 
MK7 8LE

Registered in England no. 6426485

i

R
g
h
t
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8

Rightmove plc  Annual Report 2018

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