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Rightmove

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FY2020 Annual Report · Rightmove
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Rightmove plc 

2 Caldecotte Lake  
Business Park 
Caldecotte Lake Drive 
Milton Keynes 
MK7 8LE

Registered in England no. 6426485

Annual Report 2020

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This is it

 
 
 
 
 
Rightmove plc  |  Annual Report 2020 

Rightmove’s purpose is to make 
home moving easier in the UK.
We do this by creating a simpler and 
more	efficient	property	marketplace.	
Rightmove is the UK’s number one property portal

Contents 

Strategic report 
1  Highlights 
2  Chair’s statement
4  Chief Executive’s review
5  Our strategy 
14  Business model
16 
18 
22  Risk management
 Principal risks and 
23 
uncertainties

 Key performance indicators
 Financial review 

27  Withdrawal from the EU
27 

 Going concern and viability 
statement

28  Working with our stakeholders
 Environmental, social and 
31 
governance report

 Corporate governance report

Governance
46 
48	 Directors	and	officers
56  Audit Committee report
64  Nomination Committee report
67 
 Directors’ remuneration report
87  Directors’ report
90 

 Directors’ responsibilities 
statement
 Auditor’s report

91 

Financial statements
98 

 Consolidated statement of 
comprehensive income 
 Consolidated statement of 
financial	position
100   Company statement of 
	financial	position	

99 

104   Company statement of  

changes in shareholders’ equity

105   Notes forming part of the 
financial	statements
140   Advisers and shareholder 

information

101   Consolidated statement of  

cash	flows

102   Company statement of  

cash	flows

103   Consolidated statement of 

changes in shareholders’ equity

Designed and produced by The Team www.theteam.co.uk

Strategic report  |  Highlights

Financial highlights

Revenue(1)

-29%

Revenue of £205.7m (2019: £289.3m)  
down 29%, reflecting the impact of  
the discount(1) support offered to  
our customers

Operating profit

-37%

Operating profit of £135.1m  
(2019: £213.7m) down 37%  

Basic earnings per share

-36%

Basic earnings per share 12.6p  
(2019: 19.6p) down 36%

Total dividend(2)

Cash returned to shareholders 

Year-end cash balance

4.5p

Final dividend of 4.5p (2019: cancelled(2))  
per ordinary share; total dividend for 2020 
4.5p (2019: 2.8p(2))  

£30.1m

£30.1m (2019: £148.8m) of cash returned 
to shareholders through share buybacks in 
2020; the share buyback programme will 
resume in March 2021

£96.7m

(2019 year end cash balance: £36.3m)

(1)  We provided a 75% discount on invoice values to both Agency and new Home customers between April and July, and a further discount to Agency customers in  

August and September (60% and 40% respectively).

(2)  The Board declared a final dividend of 4.4p per share for 2019, which was subsequently cancelled. The total dividend for 2019 was 2.8p paid in November 2019;  

no dividend payments were made in 2020.

Operational highlights

Customer numbers

Properties advertised

Traffic – visits

19,197

Membership numbers down 3% to 19,197 
(2019: 19,809) with 425 fewer Agency 
Branches and 187 fewer New Homes 
developments

1million

Over one million UK residential properties 
advertised on Rightmove (2019: 0.9m), 
more than anywhere else in the UK

+31%

Site visits up over 31% to 2.1 billion  
(2019: 1.6 billion)(4)

Employee engagement

Average Revenue Per Advertiser(3) 

 Traffic – time on site

93%

93% of employee respondents think  
that Rightmove is a great place to work 
(2019: 81%)

£778

 Average Revenue Per Advertiser  
(ARPA)(3) down 28% to £778 per  
month (2019: £1,088)

15.9 billion

Time on site up 31% over the year at  
15.9 billion minutes (2019: 12.1 billion)(4)

(3) Revenue from Agency and New Homes advertisers in a given month divided by the total number of advertisers during the month, measured as a monthly average over the year.
(4) Source: Google Analytics.

“ In a year in which we all stayed in our homes more than ever before, people continued to turn to 
Rightmove for their next move and for real-time information, helping us to extend our lead in the 
market. The record traffic and enquiries that followed the reopening of the market led to us sending 
51 million property leads to our customers.”  Peter Brooks-Johnson  Chief Executive Officer

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  1

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSStrategic report  |  Chair’s statement

Reflecting on my first year as Rightmove’s Chair,  
I am struck by the resilience and adaptability of our 
people and business. Our ambition to make home 
moving easier in the UK has been undiminished by 
the challenges of the pandemic.

Andrew Fisher 
Chair

Our talented and committed teams are focused on exceeding 
the expectations of Rightmove’s customers and consumers 
to deliver a best in class suite of digital advertising products to 
enhance the home-moving process. Against the challenging 
background I’m delighted at the accelerating pace of 
innovation the teams have delivered this year. Amongst many 
new developments, a particular highlight was the release of 
phase one of the digitised rental journey in November to make 
home moving easier in the under-served rental market. 
Rightmove’s restless culture continues with the development 
of phase two now underway.

The extraordinary challenges facing our customers in 2020 
were significant and required us to take temporary action to 
protect the interests of our customers, consumers and 
shareholders. The decisions to cancel or delay dividend 
payments and suspend the share buyback programme were 
unprecedented in Rightmove’s history and not taken lightly.  
I am pleased that, thanks to the value of Rightmove’s services 
to our customers and consumers, we are again in a position to 
return free cash to our shareholders with the resumption of 
share buybacks in March and the dividend payment in May.

Customer support and financial position
The measures taken to contain the spread of Covid-19 have 
had an unprecedented impact on the UK property market 
throughout 2020 and into 2021. The market closures in the 
first half of the year prompted us to take action to support our 
Agency and New Homes customers, initially with a 75% 
discount from April to July followed by 60% and 40% for 
Agency customers in August and September. Since markets 
have reopened around the UK, the recovery in home moving 
activity has been particularly strong, despite continued 
restrictions. Our customers have risen to the challenge of 
meeting that demand, using our digital solutions and data to 
optimise their marketing resources and increase efficiency. 

Despite the significant impact on revenue of the pandemic, 
our business model and core value proposition produced a 
solid set of financial results in 2020. Operating profit was 
£135.1m (2019: £213.7m) from revenue of £205.7m  
(2019: £289.3m) with continued cost discipline resulting  
in an operating margin of 66% and basic earnings per share  
of 12.6p (2019: 19.6p). Our cash position at the year-end was 
£96.7m, with reduced returns to shareholders allowing us to 
fund our operations and customer discounts with no drawings 
on the CCFF or our revolving credit facility.

Returns to shareholders and dividend
In 2020 we returned £30.1m (2019: £148.8m) to shareholders 
in the first quarter through share buybacks. 

Given the unprecedented operating environment, the Board 
has approved the ongoing maintenance of a cash balance of 
£50 million. The Board is confident in our ability to deliver 
sustainable returns to shareholders and  is recommending a 
final dividend of 4.5p per share for 2020 (2019: 4.4p cancelled) . 
The final dividend will be paid, subject to shareholder approval, 
on 28 May 2021. The Board has also approved the resumption 
of our share buyback programme in March 2021, confirming 
the resilience of the Rightmove business model and our 
commitment to returning free cash to shareholders.

Board changes 
Robyn Perriss, our Finance Director, stepped down from the 
Board on 30 June 2020, after 12 years at Rightmove. Robyn 
was a great asset in developing strong financial management 
and controls and keeping our investors well informed.  
Our thanks also to Georgina Hudson for her work as  
interim Finance Director in 2020 and ensuring a smooth 
transition from Robyn to our new Chief Financial Officer.  
On 7 September, Alison Dolan joined the Board as Chief 
Financial Officer and has already made a major contribution. 

2  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Environmental, Social and Governance (ESG) strategy 
During 2020, we revisited Rightmove’s ESG strategy for a 
sustainable business, reflecting our culture and desire to make 
a significant impact and be a system-positive business 
through a comprehensive set of initiatives. Details are set out 
in the Environmental, Social and Governance section of the 
Strategic Report.

We are committed to reducing Rightmove’s environmental 
footprint. We have signed up to the 1.5C Science Based 
Targets initiative and are working with their scientists to ensure 
our ambitious targets are in line with the science behind the 
Paris Accord. We will continue to work with the UK’s Net Zero 
Business Champion to support the Government’s plans for 
the UK to be net carbon zero by 2050, and have expanded our 
environmental reporting this year on our journey to begin 
reporting under the recommendations of the Taskforce for 
Climate-related Financial Disclosures at the end of 2021. 

Looking ahead
On behalf of the Board, I would like to thank all our customers 
for their continued confidence and support through the most 
exceptional circumstances and to reiterate our determination 
to deliver the best marketplace for home hunters and property 
advertisers to reach the widest possible audience. 

Taking the difficult decisions to conserve cash in 2020 has, 
I believe, helped to preserve liquidity while supporting the 
investment in the technology and resources required to create 
long-term shareholder value. Our commitment to continue 
that investment and innovate for the long-term sustainability 
and growth of Rightmove is embodied in our business strategy.

I am looking forward to continuing to create value for all our 
stakeholders in 2021.

Andrew Fisher
Chair

26 February 2021

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  3

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
Strategic report  |  Chief Executive’s review

Twenty years on, our focus remains on 
making home moving easier in the UK and 
that clarity of purpose has helped to guide 
our business and the delivery of our strategy 
through the challenges of 2020. 

Peter Brooks-Johnson
Chief Executive Officer 

Over the past 20 years Rightmove and the thousands of local 
businesses who make up our customer base have changed 
the way Britain searches and researches property. The Covid-
19 pandemic turned everybody’s lives upside down, and the 
resulting uncertainty and disruption has brought challenges 
unlike anything faced since we first started. Whilst much has 
changed, 2020 has highlighted the trust Britain’s 
homemovers put in Rightmove as not only the place to find 
their next home, but also the source of reliable information 
about the housing market. That Rightmove ends 2020 a 
stronger business than it entered is testament to the 
adaptability and tenacity of our people.

Twenty years on, our focus remains on making home moving 
easier in the UK and that clarity of purpose has helped to guide 
our business and the delivery of our strategy through the 
challenges of 2020. 

Our response to Covid-19
Our priority during the pandemic has been the wellbeing of our 
people, supporting our customers and continuing to drive 
towards our strategic goals whilst making prudent decisions 
amid the uncertainty to maintain liquidity. 

The Government measures taken to contain the spread of 
Covid-19 had an unprecedented impact on the UK property 
market, which was effectively closed from 23 March until  
13 May in England, 22 June in Wales and 29 June in Scotland. 
This had an immediate impact on our customers’ cash flows 
and lengthened the time to resumption of normal cash flow, 
since the average housing transaction takes around three 
months to complete. We responded by supporting all our 
customers with discounts between April and September, 
conscious of the economic impact of market disruption on 
their businesses. The revenue impact of customer discounts  
in the year was nearly £90m, contributing to a fall in Group 
revenue of £83.6m to £205.7m and a fall in operating profit by 
37% to £135.1m. Despite the challenging operational and 
economic conditions for our customers, Agency and New 
Homes customer numbers ended the year down just 3% at 
19,197, with the number of Estate Agency members growing 
slightly in the second half of the year.

4  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Our customers have shown great resilience during 2020, 
responding to the new rules and adopting new digital tools to 
allow home movers to continue to find their dream next home 
in safety. We believe that the adoption of these tools will also 
make their businesses more efficient for the long term.

Beyond supporting our customers financially, we rolled out a 
number of practical initiatives. These initiatives included over 
2.2 million ‘kick start’ alerts to home hunters to refresh interest 
in properties that had been available for sale or rent before the 
first lockdown, helping agents to replenish the pipeline of 
property transactions as the market reopened; a new bespoke 
local market data tool to help agents target resources most 
efficiently and a new platform for video viewings of properties. 

We have worked to keep our customers informed of the rapidly 
changing market conditions and to help them to adapt. We 
hosted close to 100 webinars for agents in 2020, which were 
attended by over 29,000 property professionals from over 
5,700 branches and viewed by a further 17,000 people using 
the catch-up facility. Attendance at our webinars trebled in 
2020, and customer engagement through the Hub increased, 
with over 1 million pages viewed during the year. 

Recognising our role as a trusted source of housing market 
knowledge for UK home hunters, we increased the frequency 
of our consumer email update from fortnightly to weekly.  
This update was read by an average of over 750,000 home 
hunters every week. For the first time ever, we ran webinars for 
consumers to answer their questions about what the market 
closure and subsequent reopening meant for buyers, sellers 
and renters.

Since the property market reopened, we have seen record-
breaking traffic on our platforms and our customers 
responding by investing in our digital solutions to meet that 
demand. Since May we have had 231 record days of traffic  
and on 12 of those days visits exceeded 8 million, peaking at 
68.4 million minutes spent on our platforms in one day. 

Our focus on innovation and delivering marketing solutions  
to our customers led to an increase in sales of our premium 
packages, with 1,110 Agency customers investing in our 
Optimiser 2020 package launched in November 2019. We 
have continued to innovate to make moving easier for home 

Strategic report  |  Our strategy

Strategic report
Rightmove’s purpose is to make  
home moving easier in the UK.

This is where 
Britain moves

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Strategy

Strategy

Strategy

1 
The place 
consumers turn  
to first and engage 
with most
Page 6

2 
Unrivalled 
exposure, leads 
and products for 
our customers
Page 7

3 
Innovate to  
create a simpler 
and more efficient 
marketplace
Page 8

Strategy

4 
Build great  
teams 

Page 9

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  5

 
 
 
Strategic report  |  Our strategy continued

Strategic report
Our strategy

Strategy

1
The place consumers 
turn to first and 
engage with most

2 billion 

visits

Rightmove is at the heart of the  
home-moving process in the UK,  
being the place consumers turn to first 
when thinking about their next move.
In 2020, consumers made over 2 billion(1) 
visits to Rightmove across all our 
platforms and spent over 15.9 billion(2)  
minutes on Rightmove, up 31% on 2019.

(1) Source: Google Analytics. 
(2) Source: comScore.

6  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

This is where 
we found our 
happy home

Strategy

2
Unrivalled exposure, 
leads and products 
for our customers

51 million 

leads

Since Rightmove’s inception, helping 
our customers to market to the largest 
possible audience and to win more 
business have been our key objectives.
We delivered 51 million property specific 
leads to our customers in 2020. At over 
1.6 leads every second, this is a new 
record for the number of leads sent  
from Rightmove in a year.

This is where our 
customers can 
market to the 
largest audience

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  7

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSStrategic report  |  Our strategy continued

Strategic report
Our strategy

This is where 
innovation 
happens  
every day

Strategy

3
Innovate to create 
a simpler and more 
efficient marketplace

50% 

more software releases

Our product teams have delivered nearly 
50% more updates to the Rightmove 
platforms than in 2019, despite the 
challenges of working from home for  
the majority of the year.

8  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

This is where  
everyone  
can thrive

Strategy

4
Build great  
teams
93% 

a great place to work

We endeavour to create one team in 
a highly connected organisation, with 
minimal hierarchy and bureaucracy 
creating barriers to rapid growth and 
innovation. 
In the 2020 ‘Have Your Say’ survey, 93% 
of employee respondents agreed that 
‘Rightmove is a great place to work’.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  9

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSStrategic report  |  Chief Executive’s review continued

hunters. Further integration of Van Mildert has enabled us to 
develop the next version of the tenant passport. The launch of 
the online appointments system, Viewings Manager, saw the 
completion of the first phase of our work to digitise the journey 
to a rental move, with the development of the second phase 
well underway. 

As a team and a business, we have emerged stronger from 
2020, with a better relationship with our customers, 
demonstration of the resilience of our business and a stronger 
sense of common purpose. The resilience of our business 
during 2020 was in no small way down to the adaptability and 
commitment of our teams. Our employees transferred to 
remote working in March and have seamlessly continued to 
innovate and deliver customer service. Our product teams 
have delivered nearly 50% more updates to the Rightmove 
platform than in 2019, despite the challenges of working from 
home for the majority of the year. I am delighted that, in spite  
of the difficult context and rapid change in everyone’s lives, 
93% of our people, responding to the annual ‘Have Your Say’ 
survey, believe that Rightmove is a great place to work.

Our Strategy – making home moving easier

The place consumers turn to  
first and engage with most 
Rightmove is at the heart of the home-moving process in the 
UK, being the place consumers turn to first when thinking 
about their next move. Perhaps the simplest indication of this 
is the speed at which home hunters turn to Rightmove when 
conditions in the market change. Within an hour of the English 
stamp duty holiday being announced on 8 July 2020, traffic 
jumped by 15% above already high levels and went on to 
surpass over 8 million visits in a single day for the first time in 
Rightmove’s history. 

Our place in the market is hard won, the home-hunting 
audience has high expectations of the technology and services 
we offer, and in turn we focus on continual improvement and 
innovation to make the home-moving process a simple and 
compelling experience for them. 

In 2020, consumers made over 2 billion(1) visits to Rightmove 
across all our platforms and spent over 15.9 billion(2) minutes on 
Rightmove, up 31% on 2019.

We achieve this level of consumer engagement by delivering 
the most up-to-date, engaging and comprehensive property 
content, together with the best search and research tools. 
Amongst the many improvements in 2020, we completed a 
ground-up rebuilding of our property details pages. 

Improvements include larger images, integrated video content, 
better navigation and signposting and the introduction of 
property images alongside floorplans. Consumers have been 
quick to adopt the new style pages, with the amount of time 
spent per property listed increasing by over 70%. Importantly, 
this has also increased the number of property enquiries sent 
to our customers. 

Consumer preference for accessing property on mobile 
platforms continues unabated, with our mobile-optimised site 
and apps again showing the fastest growth of all our platforms. 
We saw a 42% increase in mobile site time and a 39% increase 
in app time during 2020. We have over four times more active 
users on our mobile and tablet apps than our closest 
competitor, with each user spending nearly twice as much time 
on average(3). With over six times the total amount of time 
spent on our apps relative to our closest competitor, our 
unrivalled platform is even stronger with app users.

Home hunters rely on our platforms to be available all the  
time and we have again recorded an industry-leading level of 
“uptime” of 99.99%, meaning our platforms were unavailable 
for just 14 minutes during 2020. 

Researching the property market is a key activity for landlords, 
home owners, buyers and sellers. In 2020, our research tools, 
such as sold price data, were by far the most widely used in the 
UK, with over 1.1 million UK properties currently listed for sale 
or to rent and over 55 million historical property records. 
Perhaps reflecting the increased demand in the marketplace, 
consumers spent over 497 million minutes using these tools  
in 2020 - an increase of 22% on 2019. 

The shift in home-hunter behaviour when the market 
re-opened was noted by more people considering not only 
what they need from a home, but also where they want to live. 
Many home hunters are actively considering longer commute 
times as they consider their working patterns in a post 
pandemic world. Use of our tool ‘Where Can I Live?’, which uses 
sophisticated data analysis to help people work out which 
locations they can afford and meet their new commute time 
criteria, was up by 45% in the second half of 2020 compared  
to the same period in 2019. 

Our market-leading data and analytical capability allows us to 
publish the UK’s most accurate leading indicator of house 
prices in the UK. Our House Price Index is based on around 
95% of newly-advertised properties in the UK. Whilst always a 
widely used property research tool for consumers and property 
professionals alike, the rapidly changing market in 2020 
demonstrated the unique real-time trends our data can reveal, 
based on hundreds of thousands of data points.

10  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

For 20 years, we have invested in our brand and we continue to 
reinforce that with our always-on ‘Find Your Happy’ campaign. 
Shortly after the first national lockdown we filmed our new TV 
advert, 'This is it', to capture the moment people find their  
next happy home, to highlight the crucial role a home plays in 
creating memories, and to remind people that there is no 
perfect time to move home. 

Our investment in brand-building includes national television, 
through our partnership with Channel 4, supported by online 
video, digital and outdoor advertising. Throughout 2020, we 
used our unrivalled datasets to publish positive and factual 
content both on site and in our housing reports, to help build 
consumer confidence, counter negative speculation about  
the housing market and give confidence to homemovers and 
customers based on real time insights.

Whilst over 85% of visits to our platforms come from 
consumers typing ‘Rightmove’ into their browser or 
launching our app, we have launched more initiatives, 
including on search engine optimisation and on 
engagement, recognising that the behaviour of our 
audience is always evolving. As a result of these initiatives 
and direct marketing, we have seen traffic increase by 31% 
and time on site by 31%, extending Rightmove’s share of 
time compared to other property portals. 

Unrivalled exposure, leads and  
products for our customers
Since Rightmove’s inception, helping our customers to market 
to the largest possible audience and to win more business have 
been our key objectives. In 2020, it was also vital that we helped 
our customers to operate more efficiently, navigate a variety of 
new restrictions and meet record demand from home hunters.

The record traffic to Rightmove, coupled with the strong 
property market in the second half of 2020, more than made 
up for the closure in the market in March. We delivered 51m 
property specific leads to our customers, up 27% on 2019. At 
over 1.6 leads every second, this is a new record for the 
number of leads sent from Rightmove in a year.

In late 2019, we launched our new premium package ‘Optimiser 
2020’, building on the success of the existing Optimiser package. 
The new package includes ‘Opportunity Manager’, an algorithm-
powered intelligence tool and ‘Sold By Me’ – a new dynamically-
targeted product to attract potential sellers. I am pleased that, 
despite the challenges of 2020, increasing numbers of our 
agency customers chose to buy Optimiser 2020, and benefitted 
from the success of Sold by Me and the operating efficiencies 
enabled by Opportunity Manager. In 2020, the proportion of our 
independent agency customers buying our Enhanced and 

Optimiser packages was unchanged at 38%, with the majority of 
customers upgrading to the Optimiser 2020 package from the 
lower-priced Optimiser package.

Rightmove is not only the largest Residential property portal  
in the UK, it is also the largest Commercial Real Estate (CRE) 
portal in the UK. Our Commercial property advertising 
business continues to offer the efficiency benefits of 
Rightmove platforms to companies interested in the 
acquisition, occupation or divestment of their commercial 
assets. Rightmove Commercial is established as platform  
of choice, both for occupiers, and for RICS-qualified CRE 
professionals, with the majority of users defining themselves 
as agents/surveyors, landlord/owners, developers or investors.  
Our traffic to commercial properties increased by 15% and 
leads to CRE customers increased by 25% as the need to 
respect social distancing in 2020 accelerated the adoption of 
digital media within the CRE sector. Underlying growth in the 
CRE business was driven by an encouraging adoption of the 
Rightmove marketing platform by new customers, and existing 
customers spending more with us.

Our platforms generate significant amounts of proprietary 
property and home hunter demand data. The Rightmove Data 
Services business supports the property industry by delivering 
property valuation tools and insights based on our unparalleled 
dataset. Our Surveyor Comparable Tool, used by surveyors to 
make property valuations, was used in over 75% of mortgage 
transactions in the UK and more than 2.3 million reports were 
run in 2020, only a 4% decrease on 2019 despite an 11% fall in 
housing transactions. The importance of data-driven solutions 
in the socially distanced world of 2020 led to a 10% increase in 
the use of our Automated Valuation Model APIs by lenders and 
overall we valued more than £2.5 trillion worth of property in 
2020. The combination of increased usage of the Automated 
Valuation Model and the value of our real-time demand and 
property data more than offset the lower usage of our other 
transactional tools.

2020 presented particularly difficult trading conditions for our 
Overseas property advertising business, with Covid travel 
restrictions and continuing Brexit uncertainty. The dream of 
owning a property abroad is still strong amongst the British 
public, with leads up 2% on 2019 despite the obstacles to 
purchasing overseas. We took the opportunity to restructure 
the Overseas team and prepare for the release of pent-up 
demand for overseas properties once travel restrictions  
are lifted and the post Brexit environment stabilises. Site 
optimisations led to more than 10% more time being spent on 
the overseas section of the site compared to 2019. The site 
optimisation, in conjunction with the pent-up demand for 
overseas property, led to us recording our busiest ever day  
on the Overseas section of the website in 2020.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  11

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSStrategic report  |  Chief Executive’s review continued

Innovation to create a simpler  
and more efficient marketplace 
Over the last 20 years, Rightmove has helped drive significant 
efficiencies within the property industry by providing our 
customers with training, support and a suite of software as part 
of their membership to help them in the day to day running of 
their businesses. However, we are restless and have much 
more to do, we are continually innovating to make the property 
marketplace more efficient for home hunters and customers. 
We believe there are opportunities to improve the journey from 
searching for a home to being ready to transact on it.

The Covid restrictions introduced by the Government led  
both home hunters and customers to reassess how best to 
progress their property journey. We responded by accelerating 
our plans to help the property market become more digital.  
We believe making the journey more digital will increase the 
long-term efficiency of our customers and reduce the 
environmental impact of wasted journeys.

Innovating for efficiency now
To help customers and home hunters adhere to the social 
distancing guidelines and minimise unnecessary travel, we 
delivered a new tool which enables customers to securely 
deliver online viewing videos to home hunters, in line with 
government advice. The integrated tool also offers usage 
reporting and functionality to make the process of responding 
to home hunter enquiries quicker and more efficient for agents.

The use of video viewings represents a significant shift in the 
behaviour of UK agents and consumers, and adoption has been 
steady, with over 40,000 videos uploaded to the platform since 
launch. Where available nearly 50% of home movers engage 
with the video content as part of the lead sending process.

Following two successful trial phases, Viewings Manager, our 
integrated appointment booking system for tenants, began full 
roll out in 2020. Building on the knowledge gained as part of the 
Van Mildert acquisition, Viewings Manager includes the next 
iteration of the Rightmove Tenant Passport. 

The appointment booking functionality allows tenants to 
request an appointment electronically whilst enhancing the 
lead information with the passport details. This allows agents 
to simply and easily assess the property's affordability and 
suitability for the tenant, and potentially allow them to suggest 
something more suitable.  Once a viewing is confirmed, 
tenants can cancel or reschedule the appointment at the click 
of a button and receive automated reminders to help avoid 
missed appointments and unnecessary journeys for agents. 
Following the viewing, feedback is automatically gathered  
from the tenant saving the agent time and offering the home 
hunter the chance to express their interest in progressing 
towards tenancy. 

12  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Since roll out began in November over 400 independent 
Agency branches have adopted Viewings Manager with over 
18,000 Passports completed in January 2021 and a similar 
number of appointments already requested. Early feedback 
from agents on the improved efficiency of the process is 
encouraging, with a number reporting a significant reduction  
in wasted journeys to appointments.

Once a viewing has been completed agents can seamlessly 
order a full tenant reference from Van Mildert without the need 
to re-enter the tenant’s details, saving time and reducing the 
risk of error.

Innovating for growth tomorrow 
When moving, tenants require a number of services such as 
home contents insurance and broadband for their new homes. 
Offering these services at the right time in the moving journey 
is important in making the service useful to tenants and 
therefore valuable. In 2020 we took the first steps to expand  
the monetisation of the rental journey by offering these 
services to tenants who had successfully passed a reference 
with Van Mildert. Despite our offering in 2020 being 
experimental and not optimised we helped nearly 7,000 
tenants with their needs. This is an area we intend to 
experiment with further in 2021 by engaging the  
Rightmove audience throughout their tenant journey.

Whilst the majority of our efforts have been focused on 
improving the journey to renting a home, our partnership with 
Nationwide Building Society continues to provide valuable 
insights into consumer interest in mortgage information. 
Through the re-design of our property details pages, we 
increased consumer engagement with our mortgage 
affordability partnership with Nationwide by a factor of four 
between September and December 2020. We are early in the 
journey of enabling a more digital approach to mortgages, but 
our experience in 2020 stands us in good stead. It underlines 
the need for more digitally led mortgage options evidenced 
through consumer engagement with our tools, and provides 
us with valuable insight into how users’ needs will evolve 
through the journey.

Our Environment and the  
Society in which we live
As an organisation we live by our values and we believe our 
values extend beyond how we do business. “Doing the right 
thing” is central to the values we espouse, and we believe 
Rightmove can and should be a force for good within the 
communities in which we operate.

Doing the right thing encompasses our response to a range  
of issues. It was front of mind when we were one of the first 
companies to choose to repay the grant from the Coronavirus 
Job Retention Scheme (CJRS) when it became apparent that 

we did not require it. It is front of mind when we think about 
diversity and inclusion and the lack of opportunities for some  
of those within the communities we serve, and it is front of 
mind when we think about the world in which we live.

I am pleased with the progress we have made in reducing the 
gender pay gap within Rightmove over the last four years, 
however we still have much more to do. 2020 has caused  
us to reassess how we take steps to promote inclusion and 
opportunity beyond our company. I am delighted that we  
have been able to help Women’s Aid and Childline in addition  
to our support for our local charities in what has been a very 
challenging year for all charities. I look forward to the work we 
have planned in 2021, both as part of our new partnership  
with Generating Genius to encourage more of those who are 
disadvantaged to consider a career in technology, and to 
recruit from non-traditional educational routes.

We have significantly reduced our own carbon emissions over 
the last three years, but doing the right thing requires us to do 
more. Our environmental strategy supports initiatives to make 
the UK a carbon neutral country using the reach of our 
platforms to inform and encourage consumers to improve  
the energy efficiency of their homes and bring these factors  
to the fore when considering their next home. 

Our Data Services business is currently working on an 
exploratory project with the Department for Business, Energy 
& Industrial Strategy to assess the value difference of low 
carbon homes. We believe that by continuing to digitise home 
moving in the UK and helping consumers to understand their 
options around making homes more energy efficient, we can 
help drive the UK’s ‘net zero’ agenda. 

More information about these initiatives and our environmental 
policy can be found in the Environmental, Social and 
Governance Report. 

Build great teams 
From the first Rightmove team of a dozen to the current team of 
over 550, our people define Rightmove and create a culture 
which is exciting, innovative, open and supportive, where 
everyone matters, and every idea can be explored. Our people 
always strive to achieve more for our customers and consumers. 

We endeavour to create one team in a highly connected 
organisation, with minimal hierarchy and bureaucracy creating 
barriers to rapid growth and innovation. We believe the key to this 
success is employing the right people, then giving them the 
freedom, tools and confidence to innovate and lead effectively. 

In 2020, we have adapted our ways of working and 
communicating outside the normal office environment.  
We have learned how to stay connected with frequent all-
employee online Town Halls and smaller virtual team ‘stand ups’ 

and social events. We were fortunate to be able to return all our 
employees to work after the initial furlough period and offer 
flexible working arrangements to anyone who needed them. 
Details of the actions we have taken to protect and support  
our employees through the pandemic can be found in the 
Environmental, Social and Governance Report.  

Even during extended periods of remote working, these 
actions and the behaviours of our people have maintained a 
strong sense of belonging and connection. In the 2020 ‘Have 
Your Say’ survey, 93% of employees (2019: 81%) agreed that 
‘Rightmove is a great place to work’. I am again grateful for the 
direct, honest and often humorous feedback from our people 
in 2020, which has created an organisation with such a strong 
sense of belonging and purpose.

Our culture sets us apart from many organisations and is 
defined by each of our people, who are proud to be part of 
Rightmove. It is a culture which has been continuously evolving 
over the last 20 years and I am very proud of what we have 
achieved together during 2020. I would like to thank every 
Rightmover for their extraordinary efforts and commitment. 
We have been true to our values and preserved our culture 
through the most challenging circumstances, driving 
innovation and success and creating a place where everyone 
can thrive.

Peter Brooks-Johnson
Chief Executive Officer

26 February 2021

(1) Source: Google Analytics.
(2) Source: comScore.
(3) Source: App Annie.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  13

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
Strategic report  |  Business model

The Rightmove network effect

C

E F FICIE N

Y E

M

P

O

W

E

RI

N

The place consumers 
turn to first and 
engage with most

BUYERS  
SELLERS  
RENTERS  
LANDLORDS

SIMPLICITY

G

AGENTS  
DEVELOPERS

Unrivalled exposure, 
leads and products  
for our customers

What we do
Rightmove is the UK’s number one property portal and the 
UK’s leading property marketplace, bringing together the UK’s 
largest and most engaged property audience with the largest 
inventory of properties. We benefit from strong network 
effects as our property audience and the properties our 
customers advertise create a ‘virtuous circle’ enhancing the 
Rightmove value proposition.

How we make the market more efficient for consumers 
Rightmove is free to consumers, and it is the only place where 
home buyers and renters can see almost the entire UK 
property market in one place. Rightmove has become the 
place consumers turn to first when they think about moving 
home because they can rely on the speed and availability of our 
platforms to view more properties for sale and to rent than 
anywhere else.

Our customers are primarily estate agents, letting agents and 
new homes developers advertising properties for sale and to 
rent in the UK.

Our purpose is to make home moving easier in the UK 
by creating a more efficient housing marketplace 
The UK housing market, both in sales and rentals, is complex 
and often inefficient. Moving home can be a time consuming, 
frustrating experience for consumers and professionals, often 
with elements of wasted effort and unavoidable manual 
processes. We believe that, by creating a simpler and more 
efficient marketplace, we can make home moving in the UK 
easier. A better marketplace which empowers consumers and 
property professionals leads to a better housing market. By 
building long-term partnerships and creating value for property 
professionals and consumers, we are able to grow our revenue, 
which in turn allows us to innovate to create more value for all.

Finding your next home can be a stressful and frustrating 
experience; the simplicity and ease of access to the property 
information Rightmove offers can reduce that stress. Our 
carefully designed platforms avoid distractions in pursuit of 
simplicity, putting home hunters in control of their search 
and research.

It is not in our nature to stand still or to take Rightmove’s 
success for granted; we are continually investing to deliver the 
most engaging experience for home movers. Our culture is 
one of restless innovation, with a strong focus on driving 
improvement. We release hundreds of updates and 
improvements to our platforms each month. Improved 
technology and new ways of working have accelerated the 
pace of new releases, with 50% more software releases in 
2020 over 2019.

14  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

A vital part of innovation is a disciplined willingness to 
experiment and learn from the results. Our strategic roadmap 
for improving tenants’ rental journeys has evolved from an 
experimental app in 2017, to the first Tenant Passport in 2018 
and the acquisition of Van Mildert in 2019. The learnings and 
data obtained from these activities have informed the 
development of our new Tenant Passport, integrating it with 
our Viewings Manager appointment booking system and the 
rental lead flow, to benefit lettings agents and tenants.

Beyond finding a buyer or tenant, the tools we provide for 
researching the market bring simplicity and confidence to 
sellers and landlords as they consider one of the largest 
transactions of their lives and choose an agent to help them  
on their home- moving journey.

How we make the market more efficient for  
our customers
By creating the UK’s largest digital property portal with the 
largest selection of properties, we have brought together 
virtually all the home hunting audience our customers want to 
attract. We are able to offer the most significant and effective 
exposure for their brands and properties, resulting in the 
largest source of high-quality leads, thereby significantly 
increasing our customers’ marketing efficiency.

Our digital solutions help our customers to reach their 
audiences more quickly and efficiently, enabling them to win 
new business. Winning instructions is critical but time 
consuming for our Agency customers and we offer a number 
of tools and products to enable customers to win instructions. 
Agents buying our Optimiser packages win twice as many 
instructions on average as those who do not use our solutions.

Rightmove’s culture of constant improvement and innovation 
helps to create more efficiency opportunities for our 
customers. A good example of this is ‘Opportunity Manager’, a 
lead management tool available with our Optimiser 2020 
package. Opportunity Manager is powered by an algorithm 
that is constantly learning and improving to intelligently spot 
the home hunters who are most likely to turn into potential 
home sellers in an agent’s area.  

As our customers faced new business challenges in 2020,  
we responded with new products and efficiency tools to help 
them to manage leads and viewings. Online Viewings is a 
simple tool for agents to upload video viewings and 
automatically send them to home hunters, which we  
launched within weeks of the first lockdown. 

Our solutions for New Homes developers help them to reach 
almost every serious home buyer in the UK. We help them to 
target these buyers both on and off Rightmove’s platform 
through our Active Display and Rightmove Active Extension 
products. In 2020, we launched new build-to-rent packages  
for our New Homes customers, which will enable them to 
differentiate the premium features of their rental properties.

We continue to help to drive efficiencies for our Agency 
customers by providing best in class software that delivers 
data, market insight and analytical tools to help inform their 
decisions, with 85% of our Agency customers using our 
software each month.

How we create value for our shareholders
Our principal source of revenue is the monthly subscription 
fees paid by customers to advertise all of their properties on 
Rightmove. Our customers can also pay for our additional 
advertising solutions, which increase a customer’s share of 
voice and competitiveness. These are critical factors for our 
customers and particularly for an agent to help to win the 
instruction opportunity to sell or rent a home, which remains 
the lifeblood of their business.

As the property industry becomes more digital – a process that 
has accelerated in the past year – Rightmove’s market leading 
audience, best in class software and data driven analytics are 
becoming even more valuable to our customers. Future ARPA 
growth will be driven by increased product penetration and 
pricing, which is underpinned by the value of our unrivalled 
audience and data, our substantial product inventory and our 
culture and track record for constantly innovating to benefit 
our customers and consumers.

We believe that helping home hunters to become more 
‘transaction ready’ will, in time, grow into a valuable source of 
revenue. Tenant referencing and rent-guarantee insurance 
capabilities through Van Mildert and our mortgage partnership 
with Nationwide Building Society are the first steps in this journey.

We also continue to develop a number of smaller adjacent 
businesses, advertising commercial and overseas properties 
and providing property-related data and valuation services.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  15

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSStrategic report  |  Operational key performance indicators 

We use the metrics set out below to track our operational performance.

2020 performance

2020 performance

-3%

Risks

 1

 2

 3

-28%

Risks

 1

 2

 3

Source: Rightmove

Source: Rightmove

Definition
The total number of paid for UK estate and lettings Agency 
branches/branch equivalents and New Home developer sites 
advertising properties on Rightmove 
Strategic link
The place consumers turn to first and engage with most; and 
innovation to create a simpler and more efficient marketplace

Definition
Revenue from Agency and New Home advertisers in a given 
month divided by the total number of advertisers during the 
month, measured as a monthly average over the year
Strategic link
Unrivalled exposure, leads and products for our customers 

2020 performance

+31%

Risks

 2

 3

 4

2020 performance

+12

percentage  
points

Risks

 5

Source: Google Analytics

Source: Rightmove

Definition
Total time measured in billions of minutes spent on  
Rightmove platforms during the year
Strategic link
The place consumers turn to first and engage with most 

Definition
Based on the number of employee respondents selecting 
‘Yes’ as a response to the question ‘Rightmove is a great 
place to work’ in the annual employee survey
Strategic link
Build great teams with a culture to innovate

Risks relevant to our KPIs (read more on pages 23 to 26)

 1  Macroeconomic environment
 4   Cyber security and IT systems

 2  Competitive environment
 5   Securing and retaining the right talent

 3   New or disruptive technologies and changing 

consumer behaviours

16  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Traffic (time on site measured in billions of minutes)10.411.412.413.414.415.416.412.312.115.911.111.72019202020162017201820192020201620172018Employee engagement “Rightmove is a great place to work”02040608010091%81%93%90%95%Number of advertisers12,00013,00014,00015,00016,00017,00018,00019,00020,00021,00019,19720,1212019202020162017201820,45419,80920,427Average revenue per advertiser £’s0200400600800100012001,0057781,08884292220192020201620172018Strategic report  |  Financial key performance indicators  

We use the metrics set out below to track our financial performance. 

2020 performance

-29%

Risks

 1    2    3   4    5  

2020 performance

-37%

Risks

 1    2    3   4    5  

Source: Rightmove

Source: Rightmove

Revenue decreased by 29% year on year to £205.7m   
(2019: £289.3m) due to the significant discounts  
offered to customers

Operating profit decreased by 37% to £135.2m (2019: £213.7m) 
with operating margin at 66% (2019: 74%)

2020 performance

-36%

Risks

 1    2    3   4    5  

2020 performance

-80%

Risks

 1    2    3   4    5  

Source: Rightmove

Source: Rightmove

Basic EPS fell by 36% to 12.6p (2019:19.6p) 

During the year free cash flow was returned to shareholders in the 
form of share buybacks and dividends with cash returns totalling 
£30.1m (2019: £148.8m) 

The lower cash returns to shareholders reflects the measures taken 
to preserve cash flow in March 2020 when the share buyback 
programme and dividends were paused

 1  Macroeconomic environment
 4   Cyber security and IT systems

 2  Competitive environment
 5   Securing and retaining the right talent

 3   New or disruptive technologies and changing 

consumer behaviours

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  17

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS050100150200250300243.3267.8289.3205.7220.0Revenue £m   20192020201620172018Basic EPS  (pence per ordinary share)101214161820222019202020162017201817.819.612.613.815.7050100150200250198.6135.1213.7161.6178.320192020201620172018Operating profit £m Cash returned to shareholders £m0459013518020192020201620172018131.3140.4148.830.1168.5Strategic report  |  Financial review 

Rightmove delivered a robust financial 
performance in this challenging year whilst 
offering unprecedented financial support  
to the industry through significant  
subscription discounts.

Alison Dolan 
Chief Financial Officer 

Revenue

Agency 
New Homes
Other

Total revenue

Membership

2020 
£m

141.6
40.7
23.4

2019 

£m Change

209.3
55.5
24.5

(32)%
(27)%
(4)%

205.7

289.3

(29)%

2020

2019

Change

Agency branches
New Homes developments

15,922
3,275

16,347
3,462

Total membership at year end

19,197

19,809

(3)%
(5)%

(3)%

The significant discounts we provided to support customers 
during the spring and summer, when government measures to 
control the spread of Covid-19 temporarily closed the property 
market, meant that revenue fell by 29% to £205.7m (2019: 
£289.3m). We provided a 75% discount on invoice values to 
both Agency and New Homes customers between April and 
July, and further discount to Agency customers in August and 
September (60% and 40% respectively). We also provided 
selective discounts across other business units. The revenue 
impact of the combined discounts was £88.9m. It was partially 
offset by £5.3m of additional revenues, from revenue growth 
during both Q1 and Q4, as well as the benefit of a full year of 
Van Mildert revenues. 

Agency revenue fell by £67.7m year on year to £141.6m  
(2019: £209.3m). The financial impact of the discount to 
Agency customers (£69.6m) was partially offset by higher 
underlying revenues of £1.9m, mostly from the full year benefit 
of Van Mildert revenues as well as additional one-off product 
sales during Q1 and Q4. Full-year average monthly revenue 
per branch (ARPA)(1) fell to £730 (2019: £1,035) as a result of 
the discounts. Agency customer numbers declined by 3%, 
ending 2020 at 15,922 (2019: 16,347), as many single, low-
stock branches closed or mothballed their businesses. 

New Homes revenue fell by £14.8m to £40.7m (2019: £55.5m) 
also largely discount-driven, which for New Homes customers 
amounted to £15.2m, and meant that full-year ARPA(2) fell by 
£340 to £1,003 (2019: £1,343). This was partially offset by 
increased revenues of £0.4m in the first quarter. The vast 
majority of New Homes customers maintained their 
Rightmove subscription throughout the year, but 
development numbers themselves ended the year down  
5% on December 2019, as the buoyant market saw the 
demand for developments outstripping the construction  
of new developments.

ARPA for the month of December 2020 was £1,103 and up 2% 
on the same month for December 2019 (Dec 2019: £1,083).

Other revenue, which includes Overseas, Commercial, Data 
Services and Third-Party advertising services, fell by £1.1m to 
£23.4m (2019: £24.5m). Discounts totalling £4.1m were given 
to Overseas and Commercial customers between April and 
August. This was mostly offset by growth in Third-Party 
advertising revenues (£2.6m) and in Data Services (£0.3m), 
where increased H2 market activity drove Surveyor 
Comparable Tool volumes and data analytics spend.  
An underlying increase in Commercial revenues of £1.2m, 
which reflected a 12% increase in the number of portfolio 
customers, also helped to mitigate the impact of the discount, 
but underlying Overseas revenues fell by £1.1m, as viewings of 
overseas properties were limited due to travel restrictions. 

18  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Revenue by segment (%)

Revenue (£m)

11

20 

69

289.3

(88.9)

350

300

250

200

150

100

50

0

13.6

3.9

205.7

(12.2)

Agency

New Homes

Other

2019

Discount

ARPA 

Customers

Other
revenue

2020

Revenue by segment (%)

11

20 

69

Agency

New Homes

Other

Administration costs
Administration costs decreased by 7% (£5.0m) to £70.6m 
(2019: £75.6m), due to a reduction in operating costs of £1.4m 
to £68.2m (2019: £69.6m) and a reduction in the share-based 
payments charge of £3.6m to £2.4m (2019: £6.0m).  

The usual level of annual operating cost growth was not seen 
during 2020 and operating cost savings of £1.4m were made. 
These reflect one-off Covid-driven savings of £4.6m from 
salary savings, staff-related expenses and marketing savings, 
which were partially offset by £3.2m of cost increases from the 
inclusion of a full year of Van Mildert costs, the full year impact 
of amortisation of the customer relationships intangible asset 
and investment in technology. 

The lower share-based payments charge of £3.6m primarily 
reflects the 2020 results, which led to a downward revision in 
the assumptions for the EPS performance criteria for some 
awards, reducing their estimated fair value and the related 
income statement charge.

Operating profit

Revenue
Admin costs 

Operating profit

Operating margin

2020 
£m

205.7
(70.6)

2019 
£m

Change 
£m

Change 
%

289.3
(75.6)

(83.6)
5.0

(29)%
7%

135.1

213.7

(78.6)

(37)%

66%

74%

Operating profit decreased by £78.6m to £135.1m  
(2019: £213.7m), with a resulting operating profit margin  
of 66% (2019: 74%). 

Taxation and tax strategy
The consolidated effective tax rate for the year ended  
31 December 2020 was 18.5% (2019: 19.0%), slightly below 
the UK enacted tax rate of 19.0% due to credits received in 
relation to research and development expenditure. 

Revenue (£m)

350

300

289.3

Tax highlights 2019 to 2020

250

200

150

0
2
0
2

100
£135.1m
50

0

£213.6m

9
1
0
2

13.6

3.9

205.7

(12.2)

(88.9)

£25.0m

18.5%

2019

Discount

ARPA 

Customers

Other
revenue

2020

£40.5m

19.0%

Profit before tax

Income tax expense

Effective tax rate

All tax matters are managed to ensure that the right amount  
of tax is paid and collected at the right time, in line with all 
applicable tax laws. In March, as part of the steps taken to 
preserve liquidity in the face of uncertainty, we elected to defer 
VAT payments due between 20 March 2020 and 30 June 2020 
until 31 March 2021. However, all taxes due were repaid in 
October 2020 and there are no overdue taxes at the year end.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  19

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSStrategic report  |  Financial review continued

As in prior years, the total amount of UK taxes paid and 
collected by the Group is significantly more than the 
corporation tax paid on UK profits. Rightmove’s total tax 
contribution to the UK Exchequer in 2020 was £96.3m  
(2019: £106.8m). Of this, £50.2m (2019: £43.3m) related  
to taxes borne by the Group, while the remaining £46.1m 
(2019: £63.5m) was collected in respect of payroll taxes and 
VAT. The decrease in the total tax contribution against prior 
year is primarily due to lower operating profits as a result of the 
significant Covid-19 discounts offered, which impacted both 
VAT and corporation tax.

Taxes borne (%)

Taxes collected (%)

1

0

9

24

Balance sheet
Summary consolidated statement of financial position

Property, plant and equipment
Intangible assets
Deferred tax asset
Trade and other receivables
Contract assets
Income tax receivable
Cash and money market deposits
Trade and other payables
Contract liabilities
Lease liabilities
Deferred tax liability
Provisions
Income tax payable

2020 
£m

2019 
£m

Change 
£m

13.9
22.1
2.8
23.5
0.3
1.2
96.7
(18.9)
(1.6)
(12.3)
(0.9)
(3.6)
–

123.1

12.8
21.9
2.7
24.0
0.4
–
36.3
(19.5)
(2.1)
(12.2)
(0.9)
(3.2)
(18.9)

41.3

1.1
0.2
0.1
(0.5)
(0.1)
1.2
60.4
0.6
0.5
(0.1)
–
(0.4)
18.9

81.8

90

76

Net assets

Corporation
tax
Business
rates

Employment
taxes
Stamp duty 
and other

VAT

Employment
taxes

Earnings per share (EPS)
Basic EPS decreased by 36% to 12.60p (2019: 19.57p), 
reflecting the reduction in year on year profit, offset by the 
benefit of the share buyback programme in place at the start 
of the year which reduced the weighted average number of 
ordinary shares in issue to 871.2m (2019: 884.4m). 

Rightmove’s balance sheet at 31 December 2020 shows total 
equity of £123.1m (2019: £41.3m). 

The year on year increase of £81.8m reflects both the higher 
year-end cash balance, after actions were taken to preserve 
liquidity, together with the reduction in income tax payable,  
due to the full payment of the 2020 tax liability within the year 
(which reflects changes in HMRC requirements to align tax 
payments to the year that profit is generated). 

Trade receivables returned to usual levels, following the 
reduction at half year due to the impact of revenue discounts, 
and there has been no noticeable change in the level of bad 
debt. Debtor days are slightly higher, which reflects the 
continuing support given to some customers to extend 
payment terms while their pipeline of sales awaits completion. 
Trade and other payables reduced due to timing of accruals. 
Trade payments are being made in the same timely manner  
as 2019.

20  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Cash flow and liquidity
Rightmove remained debt-free during 2020 and cash 
generation remained strong, albeit the return of free cash to 
shareholders through share buy backs and dividends was 
paused in order to preserve liquidity and to strengthen our 
balance sheet during the Covid-19 pandemic. Predictable cash 
flows reflect the subscription nature of the business, coupled 
with low working capital requirements. 

Shareholder returns
The Board recognises the importance of the dividend to our 
shareholders. The decisions taken by the Board during 2020, 
to cancel the proposed final dividend payment of 4.4p per 
share (£38.5m in total) for the year ended 31 December 2019 
and not to declare an interim dividend at the 2020 half year 
when discounts to customers were being extended, were 
made in order to protect the Group’s liquidity.

The closing Group cash and money market deposit balance at 
the end of the year was £96.7m (2019: £36.3m). Surplus cash 
was invested primarily in short-term, easily accessible money 
market deposits, reflecting the general economic uncertainty 
and the Group’s rationale for increasing retained available cash. 

Cash generated from operating activities(3) declined 36%  
to £141.5m (2019: £221.7m), again reflecting customer 
discounts, and operating cash conversion remained in  
excess of 100%.

The Group bought back and cancelled 5.0m ordinary shares 
(2019: 3.6m shares) during the year, at a cost of £30.3m  
(2019: £88.6m) as part of its ongoing share buyback 
programme. On 14 March, we announced our intention to 
pause the share buyback programme and cancel dividend 
payments (2019: £60.2m) to conserve cash and strengthen 
our balance sheet. 

Tax payments were higher at £45.0m (2019: £37.3m), 
reflecting the payment of the full 2020 tax liability, in line  
with revised Corporation Tax regulations, in addition to  
the remaining two quarters of the 2019 tax liability.

Capital expenditure in the year was £3.5m (2019: £0.8m), 
comprising computer hardware and software purchases. 

Proceeds of £0.7m (2019: £0.9m) were received on the 
exercise of share-based incentives and £0.8m (2019: £2.1m) 
was applied to purchase shares to fund Rightmove employee 
share plans. 

Whilst we will continue to hold a higher level of cash to protect 
against any further market volatility, our longer-term capital 
allocation policy remains unchanged, and the Board remains 
committed to returning substantially all free cash flows to 
shareholders through a combination of a progressive dividend 
policy and a share buyback programme. Therefore, the 
Directors are recommending a final dividend of 4.5p per 
ordinary share which, subject to shareholder approval, will  
be paid on 28 May 2021 to all shareholders on the register  
at 30 April 2021. In addition, the share buyback programme  
will resume in March 2021.

Alison Dolan
Chief Financial Officer

26 February 2021

(1)  Agency ARPA is calculated as revenue from Agency advertisers in a given month 
divided by the total number of advertisers during the month, measured as a 
monthly average over the year 

(2)  New Homes ARPA is calculated as revenue from New Homes developers in a given 
month divided by the total number of developers during the month, measured as a 
monthly average over the year 

(3)  Cash generated from operating activities of £141.5m (2019: £221.7m)  

compared to operating profit as reported in the income statement of £135.1m 
(2019: £213.7m).

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  21

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSStrategic report  |  Risk management

Approach to risk management and risk appetite
The Board has overall responsibility for determining the nature 
and extent of the risk it is willing to take and for ensuring that 
risks are effectively managed across the Group. The Group 
operates a cautious attitude to risk and its risk appetite is low. 
Risks are assessed based on their potential impact(s) and are 
classified as either critical, severe, moderate or minor.  
Critical impacts must not happen, regardless of the effort  
and investment required or the impact on company culture.  
The other risk categories require varying levels of investment 
to manage. Where risks have a relatively minor impact, minimal 
investment is required.  The open culture which is embedded 
throughout Rightmove is such that objective views are made 
when assessing risks and internal controls, dialogue is 
encouraged, and decisions are not made until risks have  
been appropriately considered. 

In determining its appetite for specific risks, the Board is guided 
by three key principles: 
1.  Any risks should be aligned to the Group’s core purpose and 

values, strategy and financial objectives;

2.  Risks should only be accepted where appropriate business 
reward is achievable on the basis of objective evidence;
3.  Risks can be actively controlled and monitored through the 
appropriate allocation of management and other resources.

Risks are all captured and documented in a Risk Register, which 
includes an action against each risk and identifies a specific 
owner for each risk. During 2020, the CFO was ultimately 
responsible for maintaining this register, with input from  
senior management. The register then formed the basis for 
monitoring risks and ongoing risk discussions between the 

Rightmove’s three lines of defence model 

Board and senior management.  The Board reviewed and 
approved the Risk Register at both the February 2020 and  
July 2020 Board meetings, with a particular focus on the 
principal risks identified and any new or emerging risks; which 
included Covid-19 risks and the on-going strengthening of 
Van Mildert’s internal controls and compliance. 

Risk management is reinforced by the Group’s continuous 
process to design and embed strong internal controls across 
the business as it grows, particularly in relation to other 
business areas. The Group’s internal control framework is 
aligned to a ’three lines of defence’ model. Operational 
management is the organisation’s first line of defence, given  
its primary responsibility for the direct management of risk and 
ensuring that appropriate mitigating controls are in place and 
that they are operating effectively. The second line is formed 
by the Group’s internal oversight and compliance functions 
such as finance, treasury, legal and compliance. The third line 
incorporates both internal and external audit reporting to the 
Audit Committee.

The Audit Committee receives and analyses regular reports 
from management and the outsourced internal audit function 
on matters relating to risk and control and reviews the 
timeliness and effectiveness of corrective action taken by 
management. The Audit Committee on behalf of the Board 
also considers the findings and recommendations of the 
external auditor throughout the year in relation to the design 
and implementation of effective financial controls. Further 
detail of these activities is included within the Audit 
Committee report.

Senior Management Team

Board & Audit Committee

First Line of Defence

Second Line of Defence

Third Line of Defence

•  Management & Process Controls
•  Owned and managed by business 
operational managers responsible  
for each area

•  Corporate Risk Management 

Framework; Risk Register & Risk 
Appetite; Monitoring and Redesign  
of Controls Effectiveness

• Compliance monitoring of controls
•   Advisory & Monitoring to First Line  

of Defence

• Financial Controls

•  Internal and External Audit providing 
independent assurance of previous 
two

22  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Strategic report  |  Principal risks and uncertainties

A description of the principal risks and uncertainties faced by the 
Group in 2020, together with the potential impact and monitoring 
and mitigating activities is set out in the table overleaf.

Covid-19
The Covid-19 pandemic and measures taken to contain it 
have had an unprecedented impact on the UK economy. 
Management took immediate action in March 2020 to 
mitigate the impact of the pandemic on the Group, its 
employees, customers and other stakeholders. These 
measures included:
•  Invoking business continuity procedures which enabled the 
entire organisation to work remotely, for the safety of our 
employees and in accordance with Government guidelines. 
The transition to remote working has had no significant 
impact on business performance and can continue for as 
long as is required. 

•  Providing financial support to our customers in response to 
the significant reduction in activity in the property market.  
We provided a subscription-discount of 75% of the invoice 
value for 4 months from April to July for our Agency and  
New Homes customers and selected support across other 
business units. The support was then extended with a 60% 
discount in August and 40% in September for Agency 
customers, with different arrangements in Wales and Scotland 
where the property market opened later than in England.
•  Continuing to innovate whilst activity in the property 
market was severely restricted. To ensure that we 
maximised our value to agents and help them work as 
effectively as possible, we delivered new features on the 
Rightmove platforms such as highlighting properties  
where online viewings were available,  giving agents the 
ability to auto-deliver video content in response to a 
Rightmove lead, running webinars for estate agencies  
and providing bespoke local data to help agents make 
decisions during lockdown.

•  Saving salary costs through the Board and Group’s Senior 

Leadership team taking a voluntary 20% reduction in salary 
from 1 April to 31 July, as well as one-third of customer-
facing employees taking furlough at 90% of their usual 
salary from April to July; albeit that the Group repaid the 
furlough grant in September 2020 following the increase  
in activity after the property market reopened.

•  Preserving cash flow through the cancellation of the 
previously proposed 2019 final dividend (£38.5m), 
suspension of the share buyback programme from  
14 March, and deferral of indirect taxation (VAT) payments 
of £12.1m. The VAT was repaid in October 2020, once the 
property market reopened.

•  Ensuring liquidity by confirming the company was eligible  
to access the Government’s Covid Corporate Financing 
Facility (CCFF) and extending the Group’s £10.0m 
committed revolving loan facility for 12 months to  
7 February 2022. Neither the CCFF nor loan facility  
were utilised.

The measures that the Government has taken, and 
continues to take, in order to contain the pandemic could 
increase the macroeconomic risk to the business (Risk 1). 
The continued incidence of Covid-19 increases the risk  
of being unable to secure the right talent in the business 
(Risk 5) due to the increased risk of employee absence  
due to illness. 

We recognise that the Group is exposed to risks wider than 
those listed, however we have disclosed those that we 
believe are likely to have the greatest impact on the Group’s 
ability to deliver its strategic objectives and those that have 
been the subject of discussion at recent Board and Audit 
Committee meetings.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  23

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSKey risk and description

Impact

Changes in the year

Monitoring and mitigation

Change 
from  
prior year

 1 Macroeconomic 
environment 
The Group derives almost 
all its revenues from the 
UK and is therefore 
dependent on the 
macroeconomic 
conditions surrounding the 
UK housing market and 
consumer confidence 
which impacts on property 
transaction levels. 

 2 Competitive environment
The Group operates in a 
competitive marketplace 
with attractive margins 
and low barriers to entry. 
This may result in 
increased competition 
from existing competitors 
or new entrants targeting 
the Group’s primary 
revenue markets.

Substantially fewer housing 
transactions than the 
norm may lead to a 
reduction or consolidation 
in the number of Agency 
branches or a reduction in 
the number of New Home 
developments advertised, 
both of which are a major 
determinant of the Group’s 
revenue.
A more uncertain macro 
and political environment 
may also lead to a 
lengthening of the typical 
property transaction cycle, 
resulting in cash flow 
issues for smaller agents 
with lower stock levels. 
In addition, a contraction in 
the volume of transactions 
in the UK housing market 
could lead to a reduction in 
advertisers’ marketing 
budgets which could 
reduce the demand for  
the Group’s property 
advertising products.

Increased competition may 
impact Rightmove’s ability 
to grow revenue due to the 
potential loss of:
• audience;
• advertisers; and
•  demand for additional 
advertising products.

Housing transactions in 2020 
were down 10.9% year on year 
versus 2019 ending the year  
at 1.0m(1).  
Overall membership numbers 
were down 3% since 
December 2019, reflecting a 
3% reduction in Agency 
branches and a 5% reduction 
in New Homes developments.
ARPA was down £310 year on 
year to £778(2), reflecting the 
discounts given to customers 
during Q2 and Q3.
The Covid-19 pandemic  
has created considerable 
uncertainty in the UK 
economy, during the year  
and for 2021, albeit that the 
property market has 
benefitted from the stamp 
duty holiday which is in place 
until March 2021.

Monitoring of housing 
market including leading 
indicators and membership 
trends.
Continuing to provide  
the most significant and 
effective exposure for 
customers’ brands  
and properties. 
Remain the largest source 
of high-quality leads, offer 
value-adding products and 
packages and help drive 
operational efficiencies for 
our customers; thereby 
embedding the value of 
our membership.
Maintaining a flexible cost 
base that can respond to 
changing conditions.

Market share of the top four 
property portals has seen a 
1.3% increase to 87.8%(3) with 
Rightmove retaining the 
largest and most engaged 
audience of any UK property 
portal.  

Communication of 
Rightmove’s value to 
advertisers.
Continued investment in 
our account management 
teams to help customers 
run their businesses more 
efficiently.
Sustained marketing 
investment in the 
Rightmove brand.
Sustained investment and 
innovation in serving all of 
our audiences.

   Small increase in risk  

   Risk unchanged

(1) Source: HMRC transactions for the UK as published in January 2021.
(2)  Revenue from Agency and New Home advertisers in a given month divided  
by the total number of advertisers during the month, measured as a monthly 
average over the year. 

(3) Source: comScore December 2020

24  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Key risk and description

Impact

Changes in the year

Monitoring and mitigation

Change 
from  
prior year

 3  New or disruptive 
technologies and 
changing consumer 
behaviours
Rightmove operates in a 
fast-moving online 
marketplace. Failure to 
innovate or adopt new 
technologies or failure to 
adapt to changing 
customer business 
models and evolving 
consumer behaviour may 
impact the Group’s ability 
to offer the best products 
and services to its 
advertisers and the best 
consumer experience.

 4 Cyber security and IT 

systems
The Group has a high 
dependency on 
technology and internal  
IT systems.
In today’s digital world 
there are increased risks 
associated with external 
cyber-attacks which could 
result in the inability to 
operate our platforms.
A security breach such as 
corruption or loss of key 
data may disrupt the 
efficiency and functioning 
of the Group’s day to day 
operations.

Failing to innovate may 
impact Rightmove’s ability 
to grow revenue due to the 
potential loss of:
• audience engagement;
• advertisers; and
•  demand for additional 
advertising products.

Following the changes in the 
Product Development team 
during 2019/20 we have 
improved our cycle time (time 
it takes to develop and release 
a change to production) by 
20% year on year, increasing 
our capacity to innovate
In the lettings market we have 
continued to enhance the 
Viewings Manager and 
development  of our tenant 
services offering.

Any loss of website 
availability, or theft or 
misuse of data held within 
the Group’s databases and 
IT systems, could result in 
reputational damage to the 
Group as a result of loss of 
consumer and customer 
confidence in the 
Rightmove brand; and 
financial loss arising from 
potential penalties and 
fines.

We transitioned to having all 
staff working remotely without 
compromising our security 
posture or productivity.
Commenced a major network 
refresh project to segment our 
corporate environment; 
making it more resilient to 
attack and invested heavily in 
our incident response 
capabilities.
We have continued to develop 
our capabilities in responding 
to security incidents.

Continual improvements to 
our platforms.
Developing our product 
proposition to continue 
meeting our customers’ 
needs and evolving 
business models.
Large in-house technology 
team with culture of 
innovation.
Ongoing monitoring of 
consumer behaviour and 
annual ‘Hackathons’ which 
allow employees to spend 
time during work hours to 
develop their own online 
property related ideas.
Regular contact with the 
start-up and prop-tech 
communities to stay 
abreast of market 
innovations.

Disaster Recovery and 
Business Continuity Plans 
subject to regular testing 
and review.
Use of three data centres to 
load- balance and ensure 
optimal performance and 
business continuity 
capability.
Regular testing of the 
security of the IT systems 
and platforms including 
penetration testing.
Ongoing investment in 
security systems.
Ongoing monitoring of 
external threats.
Regular internal information 
security training and 
‘spearphishing’ tests.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  25

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSStrategic report  |  Principal risks and uncertainties continued

Key risk and description

Impact

Changes in the year

Monitoring and mitigation

Change 
from  
prior year

 5 Securing and retaining 

the right talent
Our continued success is 
dependent on our ability 
to attract, recruit, retain 
and motivate our highly 
skilled workforce.

The inability to recruit and 
retain talented people 
could impact our ability to 
maintain our financial 
performance and deliver 
growth.
When key staff leave or 
retire, there is a risk that 
knowledge or competitive 
advantage is lost.

The Nomination Committee 
continued its focus on Board 
succession, with the 
appointment of a new CFO.
Non-Executive Directors 
continued their employee 
engagement activities. 
Following a restructure, 
recruitment has been  
continuing in the  
Technology Team.
There has been significant 
investment in ensuring 
employees remain safe, well 
connected and productive  
during the pandemic and  
that the Rightmove culture  
is retained.  
Employee sentiment increased 
with our ‘great place to work’ 
score increasing to 93%.

Ongoing succession 
planning and development 
of future leaders.
Payment of competitive 
reward, including a blend of 
short and long-term 
incentives for senior 
management
The ability for all employees 
to participate in the success 
of the Group through the 
SIP and SAYE schemes.
Regular staff 
communication and 
engagement.
Maintaining the culture of 
the Group, which generates 
significant staff loyalty.

26  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Strategic report  |  Withdrawal from the EU

Following the UK’s departure from the European Union on  
31 January 2020, the UK and EU agreed the terms of future 
trading agreements on 24 December 2020.

The Board has assessed the impact on Rightmove of the 
withdrawal from the EU in relation to the broader housing 
market, transaction levels and our customer base. In particular, 
the Directors considered the following:
•  The Rightmove business is largely subscription-based and is 
therefore less susceptible to short-term shocks or variations 
in the property market or wider economy;
•  Around two-thirds of our Agency customers also provide 
lettings services, which may mitigate the impact on their 
businesses of a downturn in the property market; 
•  A reduction in housing market activity increases the 
propensity for advertisers to evaluate their marketing spend 
both offline and on other portals and we remain confident in 
the strength of the Rightmove value proposition;

•  Rightmove is a UK-domiciled business with very little 
interaction with non-UK customers or suppliers; we 
purchased less than £1.2m in supplies from EU based 
suppliers in 2020 and less than £0.9m in licence costs  
in USD;
•  None of our employees will lose the right to stay in the UK;  
we currently employ 18 EU nationals; and
•  Our balance sheet philosophy of maintaining a simple debt-
free position means that we have no debt-refinancing or 
interest-related Brexit risks.

The Directors believe that the above factors, combined with 
the Group’s strong market position, relationships with its 
customers and the value embedded in its membership 
proposition, mean that the agreed terms for the withdrawal 
from the EU are likely to have a minimal impact on both the 
Group’s cost base and its day-to-day operations. 

Strategic report  |  Going concern and viability statement

Based on the going concern assessment discussed in note 1 
of the financial statements, the Directors have a reasonable 
expectation that the Group has adequate resources to 
continue in operational existence for the 12 months from the 
date of approval of the financial statements. For this reason, 
they continue to adopt the going concern basis in preparing 
the financial statements.

In accordance with provision 31 of the UK Corporate 
Governance Code 2018, the Directors have assessed the 
long-term viability of the Group, taking into account the 
Group’s current position and the potential impact of the 
principal risks and uncertainties set out on pages 23 to 26. 
Based upon the robust assessment of the principal risks facing 
the Group, including those that would threaten its business 
model, future performance, solvency or liquidity, the Directors 
have a reasonable expectation that the Group and the 
Company will be able to continue in operation and meet  
its liabilities as they fall due over the three-year period to  
31 December 2023.

basis using a bottom up model. The plan makes certain 
assumptions about Agency and New Homes customer 
numbers, ARPA growth and other revenue streams and 
considers the Group’s cost base, profitability, cash flows  
and dividend cover over the three–year period. 

The strategic plan has been subject to robust downside  
stress testing which involved flexing a number of the main 
assumptions underlying the plan to assess the impact of 
severe but plausible scenarios. Analysis was performed to 
evaluate the potential financial impact over the period of the 
Group’s principal risks actually occurring, including the impact 
of possible further UK Covid-19 lockdowns during 2021. 
Specific scenarios that have been modelled include downside 
scenarios in relation to the key drivers of revenue being 
customer numbers, ARPA and extraordinary short term  
Covid-19 discounts, together with the impact of plausible 
combinations of these scenarios.  In all plausible scenarios 
tested, the Group remained cash positive over the  
three-year period.

The Directors have determined that a three-year period to  
31 December 2023 constitutes an appropriate period over 
which to provide its viability statement, as the Group operates 
within an online digital marketplace, and projections looking 
out further than three years become significantly less 
meaningful in the context of the fast-moving nature of the 
market. Three years is also the period considered under the 
Group’s current strategic business plan. This plan is reviewed 
by the Board and is developed on a segment-by-segment 

Other facts that provide the Directors with comfort around the 
Group’s long term viability in the face of adverse economic or 
competitive conditions include that the Group is not overly 
reliant on a concentrated customer base, with no single 
customer constituting more than 2.5% of Group revenue;  
and, the Group has high margins, significant free cash flow 
generation and an ability to adjust the discretionary dividend 
and share buyback programme to enhance liquidity, which  
was evidenced during 2020. 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  27

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSStrategic report  |  Working with our stakeholders

Here we explain how Rightmove’s Directors have fulfilled their duty 
to promote the success of the Company and considered the 
interests of Rightmove’s key stakeholders when making decisions. 

Rightmove has a clear purpose, which is to make home moving 
easier in the UK by bringing together the UK’s largest audience of 
home hunters and the largest selection of available properties. 
Our ambition is to be the place that consumers and customers 
turn to as their property portal of choice, and to deliver that 
objective, Rightmove needs to be a business in which people want 
to work, invest and with which people want to partner. 

The Board and Senior Leadership Team, supported by all 
Rightmove employees, operates first on a  values-based, 
sustainable approach to strategic, financial and operational 
decision-making. Doing the right thing for our stakeholders and 
balancing all their interests is central to everything we do, and 
aligned to the requirements and expectations of stakeholder 
engagement under Section 172 of the Companies Act (the Act).

Our long-term business success relies on delivering an effective, 
innovative and sustainable service to our customers and 
consumers through our talented and committed employees and 
close working relationships with suppliers, providing long-term 
benefits to the wider UK property market and to our shareholders. 

Shareholders

We have long-standing relationships with our largest shareholders; many 
have owned Rightmove shares since the Company’s flotation in 2006. 
Currently our Top 10 shareholders own over 53% of shares in issue, with a 
geographic split of 51% held in the UK, 37% held in North America and 
12% in the Rest of the World. Rightmove’s shareholders own the 
Company and expect to earn a return on their investment. 

Strategy

Engagement 

Our strategy is one of 
sustainable, long-term growth 
and shareholder returns through 
successful delivery of our 
business strategy.
Our policy is to return all excess 
free cash to our shareholders. 

We are committed to maintaining 
constructive dialogue with 
shareholders and have actively 
engaged with them through online 
results presentations, question 
and answer sessions, investor calls 
and online meetings. The range of 
topics covered have included 
business performance, ESG policy 
and corporate governance. 
Our Chair and Executive Directors 
maintain an “open door” policy for 
current and potential investors to 
meet online, or in person if 
possible, beyond the regular 
results calendar. Our Investor 
Relations team has provided 
information to investors and 
arranged calls and meetings with 
management all year.

28  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

It is essential to Rightmove’s success that we do not take the 
network effect for granted and remain committed to innovating 
our platforms to provide the best consumer property-search 
experience and the best tools and service to our customers.  
We have the opportunity to further reduce the carbon footprint of 
our customers and home hunters, and improve our own operating 
efficiency. In 2020, the Board approved new targets under our 
Environmental, Social and Governance (ESG) strategy to deliver 
greater benefits to our stakeholders and wider society, focusing 
on the long term sustainability of Rightmove’s business.

The events of 2020 required our Board to make some difficult 
decisions and to react quickly to market conditions, balance 
the interests of our stakeholders and remain focused on our 
long-term objectives. The Board met more frequently and 
engaged with stakeholders to react, recover and reinvent the 
way we do business.

Rightmove’s key stakeholder groups are our shareholders, 
customers, consumers, employees and regulators. Here we 
explain how the Board engages with and manages our 
relationship with our key stakeholders by describing some  
of the Board and Committee decisions made in 2020.

Board decisions

The Board considers the interests of all shareholders when making 
decisions which may affect them and acts fairly as between members 
of the Company.
•  The Board responded to the coronavirus pandemic and closure  
of the UK property market in March by focusing on liquidity and 
supporting Rightmove’s customers, taking the difficult decision  
to cancel the 2019 final dividend.
•  It remains the Company’s capital management policy to return all 
excess free cash to shareholders and we are pleased to confirm the 
resumption of our share buyback programme in March and declare the 
payment of a final dividend for 2020 of 4.5p per share in May 2021.
•  The Board took the precautionary measures of applying for access 
to the Government’s Covid Corporate Financing Facility (CCFF) and 
extending the Group’s committed revolving loan facility with Barclays 
Bank plc for 12 months. No CCFF commercial paper was issued and 
no amounts drawn under the loan facility.
•  The Remuneration Committee Chair contacted shareholders to 
explain the application of our Remuneration Policy in 2020 and 
proposals for the 2021 bonus and performance share plan targets 
(see the Directors’ Remuneration Report). 
•  The Nomination Committee reviewed the Board and business 
succession plan, recommended the appointment of our new CFO, 
and the Board Chair invited our major shareholders to introductory 
meetings to discuss a range of topics.
•  The Board discussed and approved an ESG strategy, including an 
environmental reporting and governance framework aligned to 
TCFD, and has subscribed to the Science Based Targets initiative 
and the UK’s net zero emissions objective. These decisions have 
been influenced by shareholder feedback on investors’ ESG policies 
and their desire to invest in sustainable businesses (see the 
Environmental, Social and Governance Report).

 
 
Customers

Our customers are principally estate agents and new home developers 
who advertise properties for sale or to rent on Rightmove platforms.

Board decisions

Strategy

Engagement 

Our strategy is to provide our 
customers with the best 
platforms to promote their 
services and support them with 
innovative products, market 
intelligence tools and training to 
achieve their business 
objectives.

We actively seek to understand 
and respond to our customers’ 
business requirements by 
engaging regularly with them 
through our account 
management and customer 
experience teams, webinars and 
training. 

In response to the coronavirus pandemic, the Board:
•  agreed to support our customers with heavily discounted fees over a 
six month period, with the highest discount of 75% for four months, 
coinciding with the first lockdown and property market closure
•  approved an extension of the discount strategy after four months, 
constantly monitoring feedback on customer economics and 
sentiment
•  approved the launch and roll out of our online viewings service, to 
help customers to promote properties and manage leads effectively 
during restricted and busy periods.  
The strategic plan and product development roadmap was approved 
by the Board in the year and provides for:
•  further investment in people and technology for our customer 
support and management teams  
•  development of customer tools and products to optimise agents’ 
and developers’ market reach and efficiency, including the roll out  
of the appointment booking system, Viewings Manager, for lettings 
agents
•  more investment in customer support, training and compliance with 
a dedicated team, and increased frequency of webinars available via 
the Hub.

Consumers

Our consumers are home hunters, home sellers and researchers who 
spent 15.9 billion minutes on Rightmove platforms in 2020.

Board decisions

Strategy

Engagement 

Our strategy is to provide the 
largest and best quality online 
marketplace for property buyers, 
home sellers and landlords 
together with market intelligence 
and research tools and advice to 
help make home moving easier. 

We engaged with consumers 
directly through our consumer 
newsletter and webinars. Our 
consumer support and marketing 
teams responded to consumer 
enquiries, acting on feedback and 
concerns about property 
advertisements, data protection 
and staying safe online. Our 
Product Development team 
responded to consumer feedback 
about the functionality and design 
of our platforms, which informed 
enhancements to our mobile and 
desktop search functionality and 
property details pages.

The Board approved our response to the Coronavirus pandemic:
•  using our platforms to provide consumer updates and advice on 
home moving during periods of lockdown and restrictions affecting 
the property markets in England, Scotland and Wales
•  providing Rightmove’s property data to inform Government 
statistics and publishing factual data to counter negative 
commentary on the property market and support home movers 
and sellers as the property market recovered.  
The Board approved the business and strategic plans, which provide 
for continued investment in:
•  consumer tools and services, including Viewings Manager, enhanced 
sold price search functionality, new property alerts, affordability  
tools, environmental information and improvements in our IOS  
and android Apps
•  cyber security, fraud prevention and data protection to help keep  
our users safe online  
•  automating our data quality processes, ensuring the accuracy of 
property data advertised on Rightmove 
•  product development to improve property search and information 
available on our platforms and enable the consumer experience to  
be more intuitive and tailored to individual requirements
The Board and Audit Committee received regular updates on cyber 
security and data protection and approved extra investment in 
resources to ensure consumer data privacy and security continue  
to be prioritised as the external environment changes.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  29

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
Strategic report  |  Working with our stakeholders continued

Employees

Rightmove directly employs around 560 people across the UK, based 
out of offices in London, Milton Keynes and Newcastle. Rightmove’s 
long-term success depends on the shared commitment, talent, skills 
and values of its employees.  

Strategy

Engagement 

Our strategy is to make 
Rightmove a great place to work 
through an open, collaborative 
culture, based on the belief that 
we are all in it together. Rightmove 
aims to be a supportive and 
inclusive employer with a diverse 
workforce.

Directors received feedback from 
our teams via online events and 
communications, including 
regular Town Hall webinars, 
question and answer sessions, 
Board presentations and 
employee surveys (see the 
Environmental, Social and 
Governance Report).

Suppliers

Rightmove works closely with our larger suppliers. Principally in relation to 
the provision of technology, marketing, recruitment and professional 
services. Rightmove aims to build strong relationships with suppliers so it 
can successfully deliver projects whilst maximising cost efficiencies and 
enhancing outcomes.

Strategy

Engagement 

Our strategy is to select suppliers 
who meet our ethical standards, 
can deliver excellent service, pay 
them promptly and work closely to 
ensure close alignment of interests.

We engage with suppliers before 
entering into agreements, regularly 
throughout the contract period and 
on renewal. 

Regulators and industry bodies

Rightmove is regulated by the Information Commissioner’s Office for data 
protection and the FCA for some credit referencing and rent guarantee 
insurance services.  We work with professional property organisations 
including The Property Ombudsman and Propertymark to support our 
customers in meeting all relevant regulations and codes of best practice.

Strategy

Engagement 

Our strategy is to work with our 
regulators and professional bodies 
to meet the Group’s regulatory 
responsibilities and help our 
customers comply with their 
responsibilities to ensure our 
platforms offer a safe and 
transparent market for consumers.

We engage with regulators and 
professional bodies through 
regulatory reporting and direct 
consultation on emerging trends, 
new legislation and best practice 
solutions for our customers and 
consumers. 

30  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Board decisions

In response to the Coronavirus pandemic:
•  around one third of Group employees were placed on furlough for up to 
four months at 90% of uncapped salary – the Board subsequently 
approved repayment of the Coronavirus Job Retention Scheme grant 
which had covered 80% of their full salary
•  the entire Board and the Group’s Senior Leadership Team took a 
voluntary 20% reduction in salary in recognition of the impact of  
Covid-19 on our stakeholders
•  a full employee-support package was agreed, including online crisis 
management training and support for team leaders, tailored webinars 
on topics such as home schooling and mental well-being and additional 
practical support, such as an extra ten days’ paid leave for those with 
caring responsibilities.
The Board also agreed:
•  the extension of employee share plans: SIP free shares and Sharesave 
grant of options, and pension benefits to Van Mildert employees
•  an enhanced ESG strategy, which took employee preferences into 
account in the selection of charities and community support focusing 
on local issues, diversity and inclusion
•  the Nomination Committee’s recommendation of action plans to 
improve diversity in the succession pipeline and continue to address 
Rightmove’s gender pay gap.

Board decisions

•  The Audit Committee has approved a new risk and compliance 
framework, which will oversee the supplier risk management 
framework agreed in 2019 to ensure a consistent and compliant 
procurement policy in relation to key areas of spend or risk.
   The Board endorsed the Payment Practices Report and the prompt 
payment of suppliers, with no payment delays arising directly from 
the Coronavirus pandemic.

Board decisions

•  The Board approved the 2020 Business Plan, with continued 
significant investment in people and systems focused on cyber 
security, fraud prevention and data protection.
•  The Audit Committee approved a new risk management framework, 
including the appointment of a Legal and Compliance Director, and 
formation of a new Risk Committee with responsibility for 
monitoring operational risks and reviewing the effectiveness of 
controls (see the Risk Management section of the Strategic Report).
•  The Board reviewed the Group’s cyber security and incident 
response plans, including enhanced controls introduced to secure 
our platforms, internal business systems and protect personal data.

 
 
 
Strategic report  |  Environmental, social and governance report

Rightmove is committed to being a responsible corporate member of society and our priority during the pandemic has  
been to protect our people, support our customers and stakeholders and continue to protect the environment around us. 
We believe that this approach supports Rightmove’s long term success. 

In 2020, the Board reviewed and approved Rightmove’s  
new ESG strategy, which embodies two primary aims: 

•  To continue to make our business better and more 
sustainable, by securing our platforms, minimising our 
environmental impact and ensuring meaningful diversity  
in the workforce and strong governance

•  To make a difference beyond the direct operation of our 
business, through the reach of our platforms and contribution  
to wider society.

These aims are reflected in each of the following key areas  
for our business: 

Continue to improve our operation and incorporate the 
ESG agenda into everything we do
•  We are using a number of frameworks to build a strong 
environmental and social programme for the business. 
Although the environmental footprint of our business is already 
relatively light, the Science Based Targets initiative (SBTi) –  
which we joined during 2020 – will guide the science behind our 
emissions-reduction targets; we have committed Rightmove  
to a 1.5C emissions-reduction agenda and are working with the 
scientists behind the SBTi to set emissions-reduction targets 
across scopes 1 and 2 that are consistent with keeping global 
warming to 1.5C above pre-industrial levels. 
•  The Sustainability Accounting Standards Board principles of 
ESG risk management and the FTSE4Good framework are a 
helpful way of laying out an agenda for companies such as 
ours, which are categorised as Internet Media & Services 
businesses, to be acting responsibly, and we have used the 
framework they set out for such businesses, which focuses 
primarily on the environmental impact of data centres with 
respect to power and water consumption and on the 
emissions generated by mobile sales staff.
•  We will commence reporting under the Taskforce for  
Climate-Related Financial Disclosure (TCFD) at the end of 
2021 and will aim to develop our disclosures in line with its 
recommendations. 
•  We are also working with BEIS and the UK Government’s  
Net Zero Champion to support their Net Zero agenda and to 
explore how we can help to promote a culture of emissions 
awareness and reduction in the UK using our unrivalled 
platform. We have also committed to a longer-term target to 
reach net-zero emissions by no later than 2050 ourselves. 

The environment  We will work both to reduce 
Rightmove’s carbon footprint and to offset all carbon 
emissions (Scope 1, 2 and 3), to maintain our status as a 
carbon neutral organisation.

Our employees  We will work with our employees to 
continue to provide an open and inclusive workplace,  
with a focus on well-being to ensure we have a great 
place to work.

Our marketplace (customers and consumers)   
We will continue to innovate to provide our customers and 
consumers with secure, accessible platforms, efficiency 
tools and a digital service that uses fewer resources.
Wider society  We will maintain and extend our 
corporate sponsorship and charitable support to 
benefit our local communities and the UK.

Making a difference beyond our direct operation
As much of our environmental approach is already compatible 
with these environmental aims, we are also choosing to place 
as much emphasis on the ‘do more good’ agenda and on being 
an overall ‘system-positive’ business as we already do on 
ensuring ESG compliance and risk management. In this social 
context, we will focus on the UN’s Sustainability Goals which 
cover Equality & Opportunity and Housing & Climate Action. 

We have identified areas where we can improve Rightmove’s 
environmental impact and set targets, including energy 
consumption, waste disposal and water consumption, which 
will be reassessed during 2021 to ensure alignment with the 
SBTi. Key objectives and targets have also been agreed for 
Rightmove’s social and governance agenda, including 
employee welfare, diversity and inclusion, anti-corruption, and 
tax transparency measures. Specific Environmental, Social and 
Governance targets can be found under the relevant section 
of this report, and our progress against each target will be 
detailed in future Annual Reports. 

FTSE4Good Index

Created by the global index provider FTSE 
Russell, the FTSE4Good Index Series is 
designed to measure the performance of 
companies demonstrating strong ESG 
practices. The FTSE4Good indices are used 
by a wide variety of market participants to 
create and assess responsible investment 
funds and other products.

We are pleased to confirm that, having  
been independently assessed under the 
FTSE4Good criteria, Rightmove has satisfied 
the requirements of a constituent and is a 
member of the FTSE4Good Index Series. 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  31

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSStrategic report  |  Environmental, social and governance report continued

UN Sustainable Development Goals
The UN Sustainable Development Goals (SDGs) aim to end 
poverty, protect the planet and ensure prosperity for all. We 
have identified the goals which have most relevance to our 
business and will ensure that we make a positive contribution 
to these areas in the UK, which is the home of our business.

Sustainable  
Development Goal

4 Quality Education

5 Gender Equality

8  Decent Work and 
Economic Growth

11  Sustainable Cities 
and Communities

12  Responsible 

Consumption and 
Production

13 Climate Action

Playing our part

We believe it is important to offer 
opportunity and education for people 
who do not have those opportunities 
through no fault of their own. We 
believe in a fair and inclusive working 
environment and that gender and 
ethnic equality are important in all 
areas of our business.

Our purpose is to make home moving 
easier in the UK. We believe that we 
can help drive the UK’s ‘net zero’ 
agenda by continuing to digitise  
home moving in the UK and helping 
consumers understand their options 
around making homes in the UK  
more energy efficient.

Further details of our initiatives and actions to achieve these 
goals can be found on the following pages.

32  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

ENVIRONMENTAL

Making a difference  
to our environment 

Rightmove’s purpose is to make home moving in the UK 
easier and in doing so, we will innovate to help our consumers 
and customers use technology to save time and resources, 
reducing their own environmental impact and carbon 
footprint. Our ability to reach the largest UK property market 
audience and professionals, gives Rightmove an opportunity 
to contribute to the reduction of the UK’s carbon footprint, as 
well as to focus on our own operation and our own emissions. 

Rightmove’s Environmental Goals are as follows:

Environmental Goals

Target

Action

Be carbon neutral

Achieved in 2019. 

Reduce the carbon 
footprint of the data 
centres by 10% 
within the next  
3 years

25% of company 
cars to be ultra-low 
emission by 2022, 
75% by 2025, 100% 
by 2028 

Reduce office carbon 
emissions by 10% in 
3 years

Between 2016-2019 we reduced CO2 
by 40% in absolute terms and CO2/
employee by 47% and are working  
with our data centre providers to 
identify a greener energy strategy. We 
are significantly investing in a hyper-
converged infrastructure to halve our 
rack space and consume less energy.

Through a new matched contribution 
scheme where Rightmove pays to offer 
more ULEV options to staff, we are on 
target to achieve less than 25% ULEV 
by 2022. We are also currently exploring 
the installation of dedicated charging 
points at our Milton Keynes office.

2016-2019 we have reduced CO2 by 
54% in absolute terms and CO2/
employee by 60%. 
Our Milton Keynes office uses 100% 
renewable energy. Our London landlord 
will be moving to a green energy 
supplier during 2021.

Reduce water 
consumption by 10% 
in the next 3 years

We are working with our data centre 
providers and office water providers  
to reduce water consumption.

Increase waste 
recycling to 50% by 
2022

Our current recycling rate is 44%, and 
we are working with our recycling 
partner to increase that to 50%.

Reduce unnecessary 
travel

All staff (office based and mobile) now 
work from home at least 40% of the week.

Rightmove is Carbon Neutral
We are pleased to report that Rightmove has maintained its 
position as a carbon neutral business for 2020.

The table below summarises the Group’s GHG emissions for 
the latest financial reporting year: 2020.

Scope

Activity

Tonnes CO2e

kWh

Our sustainability and carbon management consultant, Carbon 
Footprint, identified a number of suitable carbon off-setting 
initiatives for Rightmove to support and we have funded a UK 
tree planting scheme at Pierrepont Farm in Surrey which is 
managed by the Countryside Restoration Trust and a tree 
planting project in the Amazon to help combat deforestation. 
The cost for offsetting our carbon footprint for 2020 of 515 
tCO2e greenhouse gasses was £4,892 (2019: £7,743 to offset 
815 tCO2e greenhouse gasses). The Board has agreed to 
offset an additional 10% of greenhouse gases for 2020 to 
acknowledge the estimated cost of homeworking and business 
travel. Rightmove has been a carbon neutral Company since 
2019, and we are committed to the continued reduction and 
annual off-setting of all the Group’s greenhouse gas emissions 
in future. 

Energy and Greenhouse Gas Report

Rightmove has appointed Carbon Footprint, a leading carbon 
and energy management company, to independently assess 
its Greenhouse Gas (GHG) emissions in accordance with the 
UK Government’s ‘Environmental Reporting Guidelines: 
Including Streamlined Energy and Carbon Reporting Guidance’. 

The GHG emissions have been assessed following the ISO 
14064-1:2018 standard and has used the 2020 emission 
conversion factors published by the Department for 
Environment, Food and Rural Affairs (Defra) and the 
Department for Business, Energy & Industrial Strategy  
(BEIS). The assessment follows the location-based  
approach for assessing Scope 2 emissions from electricity 
usage. The financial control approach has been used. 

Scope 1(1)

Company car travel

Scope 2

Electricity generation

Scope 3(2)

Outsourced data centres

Scope 1 & 2 Total tonnes of CO2e  
Tonnes of CO2e per employee(3)
Tonnes of CO2e per £million turnover(4)
Total Energy Consumption (kWh)(5)

Scope 1, 2 & 3 Total tonnes of CO2e

Tonnes of CO2e per employee(3)
Tonnes of CO2e per £million turnover(4)
Scope 1, 2 & 3 Total Energy  
Consumption (kWh)(5)

214.45

118.72

181.48

333.17

0.59

1.62

514.65

0.90

2.50

1,406,226

2,123,010

(1) Van Mildert has no Scope 1 emissions.
(2)  Scope 3 emissions include Transmission and Distribution. 
(3)  Based on 558 employees taken as the average number of employees in the Group 

throughout the year. 

(4)  Based on turnover of £205.7m for 2020.
(5)  Total Energy Consumption includes UK Electricity and Company Owned Vehicles as 

required for SECR.
Energy efficiency
In recent years our London office has had a complete refit and 
has been ungraded to LED lighting. In 2020 we also started a 
project to upgrade the lighting in our Milton Keynes office to 
energy efficient LED lighting, which will be completed in 2021. 

As mentioned below, we continue to promote the use of public 
transport between our offices and the use of virtual meetings 
to reduce energy usage and have included ultra-low emission 
cars as an option for those individuals entitled to a company car.

We continue to encourage all of our employees to maintain an 
awareness of energy usage both in the offices and when home 
working, for example powering down laptops, monitors and 
printers when they are not in use. 

We will continue to review all possible energy efficiency 
improvement measures and report on our progress in future 
Annual Reports.

Emissions intensity metric
Emissions have also been calculated using an ‘intensity metric’, 
which will enable the Group to monitor how well we are 
controlling emissions on an annual basis, independent of 
fluctuations in the levels of their activity. In respect of Scope 1 
and 2 our use of energy is driven by our people and therefore 
the most suitable metric is ‘Emissions per Employee’, based on 
the average number of employees during the year. 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  33

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Emissions Intensity (Tonnes of CO2e per employee)

Emissions Intensity (Tonnes of CO2e per employee)

Total Electricity Consumed (Scope 2 & 3) MwH

Total Electricity Consumed (Scope 2 & 3) MwH

3

2

1

0

3

2

1

0

2000

2000

1500

1500

1000

1000

500

500

0

0

2016

2016

2017 

2017 

2018

2018

2019

2019

2020

2020

2016

2016

2017 

2017 

2018

2018

2019

2019

2020

2020

Emissions per employee have also decreased by 40%, mainly 
due to lower electricity use in our offices and to travel 
restrictions, which significantly reduced the number of face-
to-face meetings with our customers and suppliers. 

We have been committed to reducing our carbon emissions 
for many years and the table above shows our progress. 
Between 2016 and 2020 our emissions intensity ratio, 
calculated as Scope 1, 2 & 3 emissions normalised per 
employee (tCO2e) has decreased from 2.4 to 0.9. 

Our overall emissions are down 37% year on year, which is 
largely attributable to the impact of Covid-19, resulting in 
reduced travel, office closures during lockdown and 
significantly reduced attendance at our offices during the year. 
In addition, we have been more efficient in the use of energy in 
our offices and outsourced data centres. Whilst we expect 
energy use to increase again in 2021 as travel and working 
arrangements return to normal levels, our targets are to 
reduce these emissions below 2019 levels.

Energy consumption
Our electricity consumption has been gradually reducing over 
recent years, as illustrated in the following bar chart. From 2016 
to 2020, our electricity consumption has decreased by 19%. 
The decrease in energy consumed in 2020 was largely due to 
the impact of Covid-19, described above. As an operator of an 
online property portal, we are aware that a key environmental 
impact of our business is from the power used by our data 
centres. To manage and reduce this impact, our policy is to 
purchase hardware with the best computational performance 
which uses the least electrical power required to provide our 
digital platforms for customers and consumers. 

34  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

The total electricity consumption for 2020, for Scope 2 
Electricity and Scope 3 Outsourced data centres, was  
1,226 MwH.

Renewable energy 
In 2020 we reviewed the energy supply agreements for which 
we are directly responsible and are pleased to report that the 
energy supplied to our Milton Keynes office is now from 
renewable resources. In addition, two of our data centres also 
use renewable energy and the landlord of our London office will 
be sourcing a renewable energy contract during 2021, when 
the current supply contract is renewed. We will continue to 
work with the landlord of our Newcastle office and our third 
data centre provider to encourage the use of green energy  
on renewal of contracts.

68% of electricity consumed by the Group in 2020 was from 
renewable sources. 

Business travel
We encourage our employees to use public transport rather 
than driving between our office locations in London, Milton 
Keynes and Newcastle. We have invested in significant 
improvements in our online meeting technology since 2019, 
which has reduced the impact of working across three office 
locations and has enabled us to continue meeting and 
operating seamlessly during the recent Covid-19 restrictions. 
We continue to encourage participation in our Cycle to Work 
scheme for local commuting, provide bike storage and shower 
facilities at our offices and have many keen cyclists. 

Company cars
Employees entitled to a company car can select plug-in hybrid 
electric cars as an alternative to petrol or diesel engines and we 
have seen a small rise in employees selecting this option. To 
incentivise take up, Rightmove is allowing company car drivers 
to order the more expensive plug-in hybrid cars, up to £150 
above the existing monthly rental threshold and sharing 50% 
of the increased cost. For the majority of drivers this 
represents a financial saving due to the lower personal Benefit 
In Kind tax liability for most plug-in hybrid vehicles. We aim to 

achieve a car fleet composed of 25% ultra-low emission 
vehicles by 2022; 75% by 2025 and 100% by 2028.

The table below shows our company cars by type as at  
31 December 2020. 

Type

Diesel

Petrol

Hybrid (ultra-low emission)

Percentage of Fleet

68

13

19

Our fuel card provider, Allstar, has continued to partner with 
Forest Carbon to capture the CO2 emissions from our fleet of 
company cars and turn them into new UK woodlands. 

A review in 2019 by our sustainability and carbon management 
consultant, Carbon Footprint, identified previously unreported, 
non-mandatory carbon emissions, including public transport, 
used by our employees. Due to the travel restrictions in 2020, 
these will now be included in 2021.

Waste management
As a digital business, we work in a near paperless environment 
and encourage all our customers, business partners and 
suppliers to use online records and reduce printing, especially 
emails. Wherever possible, we have replaced paper-based 
services and communications with online alternatives, 
including e-communications for shareholders, consumers and 
customers, management information, marketing reports and 
product documentation, which are all available online. 

We do, however, produce waste through the supplies that are 
delivered to and used at our offices, and the consumables that 
our employees bring to each office location.

During 2020, we generated 11.5 tonnes of waste across our 
two largest office sites, of which 44% was recycled.

Location

London

Milton Keynes

Waste in  
tonnes

Percentage  
recycled

5.8

5.7

41%

46%

Our Milton Keynes and Newcastle offices are located in 
managed offices with communal waste collections. The waste 
figures for Milton Keynes are our best estimate, based on the 
proportion of the site occupied by Rightmove. The data 
required to estimate the weight of waste generated at our 
Newcastle office is not available from our landlord, however,  
it has been confirmed that, by volume, around half the waste 
collected is recycled.

The overall waste figures for 2020 are lower than normal as  
our offices have been closed or had reduced occupancy  
during the pandemic. 

We are conscious of playing our part in tackling climate change 
and continue to encourage our employees to minimise their 
use of resources, including paper and plastic and to recycle 
materials wherever possible.

Water management
Our water usage is derived from the three offices that we 
occupy in Milton Keynes, London and Newcastle. Each of these 
offices is part of a managed site and the water consumption for 
both our London and Newcastle offices, as with waste, are best 
estimates based on our proportionate occupation of the site. 

Our total water consumption during 2020 was 1,523 cubic 
meters.

To further support the UK’s overall emissions-reduction 
agenda, we continue to make a significant contribution:

Energy efficiency – digitising home moving
Our most significant environmental contribution continues to 
be the way we have changed the way home movers search for 
property. Our platforms optimise the information available to 
home-hunters, giving our customers the ability to advertise 
high quality photographs, floor plans and property particulars 
on screen which are available instantly, reducing unnecessary 
travel to visit unsuitable properties and estate agents’ offices. 

Our alignment to the SDGs can be shown through our 
continued support and development of innovative new tools 
which have helped the property market to function during the 
lockdown this year, while adhering to the social distancing 
guidelines and minimising unnecessary travel and contact. 

During 2020, we invested in and developed a new video viewing 
platform which enabled our customers to securely deliver 
online viewing videos to home hunters, in line with government 
advice. This service was adopted by many agents and we 
anticipate it will continue to grow in the future, reducing the 
number of in-person viewings and travel emissions. In total 
over 50,000 videos have been delivered via email which our 
customers believe has been invaluable to home hunters, 
particularly during periods of restricted movement and 
contact. This tool also offers reporting and functionality to 
make the process of responding to home hunter enquiries 
faster and more efficient for our agency customers.

Other developments have included new and improved 
property details pages and search criteria, and services such as 
straightforward online tenant referencing and insurance to help 
both our customers and tenants to be more efficient through 
the home moving process. We have recently introduced a new 
way for tenants to book appointments to view properties using 
Viewings Manager, which allows both agents and tenants to 
digitally agree on a time that mutually suits them. This will 
provide significant savings in time and a reduction in wasted 
journeys for tenants and letting agents.

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•  Employee Survey: ensure that 90% or more of employees 
agree that Rightmove is a great place to work (this target is 
also directly linked to our Executive Directors’ remuneration)
• Remain a Living Wage Employer 
• Support and encourage STEM initiatives
•  Support communities and individuals through increased 
charitable giving and matched funding

Rightmove’s culture and values
At the heart of everything we do is Rightmove’s open, 
innovative and supportive culture, which reflects the values of 
our Board and Senior Leadership Team. Our culture has been 
shaped by our values, the Rightmove ‘hows’, which support  
our fast-paced, customer-oriented business and benefit 
Rightmove and the wider communities in which we operate. 

In 2020, we continued to integrate Van Mildert into the 
Rightmove Group and to equalise employee benefits for all 
Group employees. Whilst we have made good progress, some 
benefits alignment will be implemented in 2021 and therefore 
references in this report to Rightmove include Van Mildert, 
unless otherwise stated; references to the Board are to the 
board of Directors of Rightmove plc.

The Hows

   Do the right thing for consumers and customers

   Build great teams because Rightmove is people

   Be curious and go out of your way to understand

   Share honestly, early and often

   Take responsibility and make things that matter happen

   Make complex things as simple as possible

   Drive improvement, we can always be better

   Dare to do, be bold. Don’t be afraid of mistakes  

you can learn from

   Be approachable and appreciate what others do

   Enjoy the journey, be part of it

According to the UK Committee for Climate Change, UK 
homes have a critical role to play in meeting the twin climate 
change goals of reducing emissions and adapting to current 
and future climates. Rightmove plans to continue our drive for 
innovation and information provision to make the process of 
home moving both easier and more efficient, to work with 
government to help to inform users of our sites about green 
options in relation to their homes and in doing so to conserve 
resources and have a positive impact on climate change.

Energy Performance Certificates
Energy Performance Certificates (EPCs) provide home 
movers with information about a property’s energy use,  
typical energy costs and recommendations about how to 
reduce energy use and save money. An EPC gives a property 
an energy efficiency rating from A (most efficient) to G (least 
efficient) and is valid for ten years. 

Rightmove will help consumers to better understand energy-
efficient ratings and how to increase the energy efficiency of 
their homes by enhancing the content of our platforms to: 
•  highlight EPC ratings to consumers and support consumers 
with search criteria based on environmental factors; 
•  provide consumer content on options for improving EPC 
ratings and obtaining government grants; and
•  continue to work with lenders to highlight the increased value 
of energy-efficient homes.

All our innovations help to reduce the carbon footprint 
generated by prospective home buyers and estate agents, by 
reducing the reliance on travel and printed marketing materials 
and property details.

SOCIAL

Our social activities will have a positive impact on many of 
our stakeholders. Here we explain our work with our 
employees, our customers and consumers and the wider 
community. We have set ambitious goals, but are already 
well on our way to achieving many within the next 3 years. 

Our Social Goals:
We are committed to driving diversity, inclusion and equality 
and ensuring that Rightmove’s platforms are safe and 
accessible
•  Progress towards an employee ethnic mix in proportion to  
UK ethnicity
•  Reduce the gender pay gap year-on-year until parity is 
reached
•  All employees to receive mental health support and training 
by 2021

36  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

A great place to work 

Our people bring talent, energy and experience to the business 
and are vital to Rightmove’s success. Making Rightmove a 
great place to work is a management objective and recognises 
that our employees are our most valuable asset. 

Covid-19 response
The transfer to full time working from home for large parts of 
2020 brought with it new health and well-being challenges, 
augmented for many of our employees by the additional 
pressure of home schooling or caring for relatives. We have 
supported our people through flexible working patterns and 
additional practical support. For all employees, including those 
on furlough, we provided a series of Covid-19 tailored webinars 
on topics such as home schooling and mental well-being, an 
extra ten days’ paid leave for 2020 for those with caring 
responsibilities and flexibility to carry over more holiday into 
2021 for employees who have not been able to get away.  
To ensure that our managers were confident and fully prepared 
to help their teams through the pressures of 2020, each of our 
managers undertook a six hour development programme 
entitled ‘How to lead through a crisis’. 

In response to the closure of the property market in March, a total 
of 150 of our employees were furloughed between April and July 
2020. Furlough payments were topped up to 90% of uncapped 
salary and during this period the Senior Leadership Team, 
including both executive and non-executive directors, took a 
20% pay reduction. The Coronavirus Job Retention Scheme 
grant, which covered 80% of the salary of furloughed employees, 
was subsequently repaid, as detailed later in this report.

A key focus during 2020 has been to maintain connections 
between teams, which are so important to Rightmove’s 
culture. We achieved this through regular business updates, 
including Company-wide ‘Town Hall’ webinars, initially on a 
weekly basis and then fortnightly, which continue to be well 
attended. Daily team meetings also took place across the 
business to focus on work activities, objectives and the well-
being of individuals working from home.

During lockdown, all employees were able to work from home 
seamlessly and we delivered office chairs, keyboards and 
monitors to those individuals who needed that equipment for 
an effective home working environment. Following the first 
lockdown, to ensure a safe return to the work environment, 
Covid risk assessments were completed for our Milton Keynes, 
Newcastle and London offices before a phased return to the 
office was implemented. A risk assessment and review of 
guidelines for our field-based account managers visiting 
agents’ offices was also completed. The assessments  
were undertaken by a Chartered Safety practitioner, with  
all recommendations put in place and adhered to. 

Living Wage 
Rightmove Group was accredited as a 
Living Wage employer from January 2020. 
All Rightmove employees have historically 
been paid in excess of the Real Living 
Wage and, following a thorough review in 
2019 we took action to ensure that all of 
our contractors who regularly work from 
our offices are paid the living wage. 

Diversity, inclusion and equal opportunities 
Rightmove’s continued success relies on people having a wide 
range of experience and skills to bring different perspectives 
and promote innovation and constructive challenge. 
Rightmove’s large consumer audience of home-hunters  
and wide variety of customers expect excellent service from 
Rightmove and our platforms; we need an equally wide variety 
of skills and personal perspectives to meet that demand and 
create value for our stakeholders.

Rightmove is an equal opportunities employer and is 
committed to giving fair and equal treatment to all employees 
and job applicants in terms of recruitment, pay conditions, 
promotions, training and all employment matters. Fair and 
equal treatment will be given regardless of an individual’s race, 
age, gender, ethnic background, religion or beliefs, gender 
reassignment, sexual orientation, marital or civil partnership 
status, or disabilities. Our recruitment and selection processes 
focus on selecting the best candidate for each role. We will also 
not discriminate against individuals who are part of a trade 
union. Rightmove is committed to creating an inclusive 
working environment where everyone matters and can be 
heard, where each individual can thrive and bring their unique 
contribution to the business. 

The Board continues to focus on succession planning and 
developing diversity and potential within the Senior Leadership 
Team. Our policy is to recruit and promote individuals on merit, 
based on the skills and experience required for each role, with 
an objective of achieving as near gender-parity as possible on 
the Board and in the wider workforce.

Employees with disabilities
Rightmove is committed to its policy of giving full and fair 
consideration to people with disabilities for all vacancies.  
We continue to support and retain employees who become 
disabled during their employment with us.

Ethnic Diversity
In line with the Parker Review recommendation for all FTSE 100 
Boards to have at least one director from an ethnically diverse 
background by 2021, we are pleased to confirm that 
Rightmove is ahead of this target with three out of eight  
(37%) Directors from ethnically diverse backgrounds as at  
31 December 2020. In 2021, we will be analysing our employee 
data to measure our progress in creating a more ethnically-
diverse workforce and pipeline for senior roles in the business.

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Gender Diversity
As at 31 December 2020, female employees made up 40% 
(2019: 39%) of the Rightmove leadership team(1). The Board is 
keen to strengthen and maintain female representation in 
senior roles and Rightmove has been a contributor to the 
Hampton-Alexander Review, an initiative which aims to 
increase female leadership within the FTSE 350. 

seen an improvement but not as significant as those reported. 
Including all employees, our mean pay gap has decreased by 
5.2% and our median by 4.7%. We have continued to take actions 
towards closing our pay gap as part of our longer-term action 
plan, which is having a positive impact. Our full report can be 
found on the Company’s website at plc.rightmove.co.uk and we 
will continue to report on an annual basis.

Our commitment to gender equality starts from our leadership 
team and we are proud that, as a listed company, 50% of the 
Board consists of female Directors, with equal representation 
at an Executive Director level, making our Board amongst the 
best-balanced in the FTSE 100. This, combined with our strong 
female leadership team representation, resulted in Rightmove 
being placed sixth in the 2020 Hampton-Alexander FTSE 100 
Women Leaders table.

Rightmove employees are paid equally for working in the same 
jobs and we are pleased to report that men and women are 
almost equally represented in our wider workforce. The main 
contributor to Rightmove’s gender pay gap is the mix in the 
highest and lowest quartile salaries. Women are still less well 
represented in the higher paid senior management and 
technology teams and men are under-represented in the 
customer experience teams. 

A breakdown by gender of the number of Directors and 
employees as at 31 December 2020 by various classifications 
as required by the Companies Act is set out below: 

Below is our gender pay gap as at April 2020 and some of the 
actions on which we continue to focus our efforts to improve 
our gender balance going forward.

Directors

Hampton-Alexander(1)

Difference between male and female pay 

4

4

19

28

Female (50%)

Male (50%)

Female (40%)

Male (60%)

Senior Leadership Team(2)

All Rightmove Employees

18

27

283

265

Female (40%)

Male (60%)

Female (48%)

Male (52%)

(1)  The Hampton-Alexander cohort comprises members of the Executive 

Committee and their direct reports.

(2)  The Senior Leadership Team comprises the Hampton-Alexander cohort, 

excluding the Executive Directors.

Gender pay 
Rightmove has published its gender pay gap report for 
Rightmove employees, based on data as at April 2020, and  
we have seen an improvement in both our mean and median 
gender pay gap. Our mean pay gap has decreased by 7.2%  
and our median pay gap by 8.1% year-on-year. A third of our 
employees were excluded from the 2020 pay gap calculations as 
they were either on furlough or had waived an element of pay. 
The underlying mean and median gender pay gap numbers have 

38  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

2020

2019

Mean Median

Mean Median

Difference in hourly rate of pay(1)

20.4% 29.6% 27.6% 37.7%

Difference in bonus pay(2)

36.0% 59.1% 76.9% 54.5%

(1)  Calculated using Rightmove Group Limited pay data from April 2020.
(2)  Calculated using 12 months of Rightmove Group Limited bonus pay data to 5 April 
2020. Both our mean and median bonus pay gap continues to be influenced by 
gender, with more men participating in bonus schemes than women. 
We work hard to create an environment where men and 
women have the opportunity to build careers throughout the 
business and believe that our open, collaborative culture is key 
to that objective. We are committed to a number of actions to 
balance our teams in a fair and transparent way, including:

•  Continuous review of all job specifications to ensure our hiring 
and interview processes have universal appeal and allow for 
fair progression for all, to ensure we attract and nurture talent 
•  Maintain bias free selection and promotion processes
•  To continue in our commitment to close the mean and 
median pay gap
•  To challenge our understanding of what drives the gender  
pay gap across team functions
•  Remain focused on addressing the under representation of 
women in technology and senior positions by continuing to 
promote and support technology careers for women and 
other less represented groups 
•  Offer a range of family-friendly and agile working policies  
to both men and women and adjust these as we need to 
support a change in transforming habitual working habits
•  To continue as participants in the 30% Club cross company 
mentoring programme. This supports our aim to bring more 
talent diversity into senior manager roles. 

•  Participation in the Mission Include which is a cross company 
mentoring programme. This supports our aim to support 
more diversity of talent across all roles. 

Recruitment and retention
Recruiting people with the right skills, capability and experience  
to build our business and embrace the ‘hows’ is essential to 
Rightmove’s business. The market for individuals with technology 
and customer-centric skills is highly competitive. We are strongly 
focused on maintaining a happy, supportive working environment 
and providing a comprehensive range of benefits to attract and 
retain the best people. In 2020, despite the considerable 
challenges faced by our teams, we were delighted that 93% of 
employees responding to the annual ‘Have Your Say’ survey  
think that Rightmove is a great place to work.

People development and training 
We have set out to ensure that development and training 
should be accessible to all of our employees and therefore  
we invest in extensive training and leadership programmes, 
designed to equip employees with all the necessary skills to 
provide exceptional service to our customers and consumers. 
All new Rightmove employees are introduced to the business 
and our customers by attending two ‘How Rightmove fits 
together’ courses based at our Milton Keynes and London 
offices and an off-site, residential induction course to reinforce 
Rightmove’s culture and values. Our residential induction 
course had to be suspended in line with Covid restrictions in 
2020 and will resume as soon as it is safe to do so.

We recognise that our employees have different learning styles 
and we tailor training opportunities to individual requirements 
in both technical and non-technical skills. Our training 
programmes include workshops, on-the-job training, 
attendance at conferences, coaching and mentoring, online 
learning and professional qualifications.  We aim to ensure  
that employees are provided with access to at least as much 
developmental training as they are with mandatory training.  
In 2020, total hours of mandatory training were 20% more  
than those of developmental training. 

During the year and in response to the Coronavirus pandemic, 
every individual with line management responsibility attended 
a workshop on ‘How to lead through a crisis’. This course 
consisted of two three-hour online sessions with a 
professional trainer to guide managers, and provided valuable 
insights into how to cope with new pressures personally and 
identify and support any team members who may be 
struggling with the challenges of remote working or  
increased workloads. 

As part of our commitment to a diverse and thoughtful culture, 
we hosted a series of ‘Mentoring Circles’ for Rightmove 
employees in 2019 with external keynote speakers who 
provided stimulus for insightful discussion. Speakers came 
from a variety of sports and business backgrounds, and 

covered topics including resilience, wellbeing, creativity and 
innovation. In 2020 we continued this theme with online 
webinars providing employees with specialist advice on a range 
of subjects relating to the challenges of working, or being 
furloughed, during the Coronavirus pandemic.

Every employee is required to complete annual training and 
awareness about fraud prevention, anti-bribery, the corporate 
criminal offence of facilitating tax evasion, data protection and 
information security. This training is designed to ensure that 
employees remain up-to-date and alert to unethical practices 
and potential risks to our consumers or customers.

Our Van Mildert teams also undertake on-going FCA 
regulatory and business specific training related to their  
work as a Financial Services provider. 

Training hours
In 2020, Rightmove provided each employee with an average 
of 8 hours of training. In total 2,472 hours of mandatory training 
were delivered, primarily covering data protection, information 
security and FCA compliance, and at least 2,180 hours of 
developmental training, including customer experience and 
sales training. The development training hours provided in 
2020 were lower than in previous years due to the impact of 
the pandemic, however alternative online employee support 
and engagement webinars have taken their place, including the 
weekly and now fortnightly Town Halls (which are not included 
in the table below). The majority of the training was provided 
in-house by expert-led trainers. The annual cost of training in 
2020 was £158,000 including all external trainer and platform 
costs but excluding our own trainers’ employment costs.

In addition to technical and mandatory training we provide 
sponsorship for professional qualifications and access to 
continuing professional development for our finance, legal  
and compliance and technical teams.

Summary of training provided in 2020 

Average hours of training per employee

Percentage of employees who received training

Total number of training hours provided to employees

Number of mandatory training hours 

Number of technical development training hours 

Average training cost per employee

Value

8 

100%

4,652 

2,472

2,180

£284

For a third year we have participated in the 30% Club, a cross 
company mentoring programme to provide mentoring 
opportunities to women identified for progression into senior 
leadership positions.

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Employee survey 
We conduct a ‘Have your Say’ people survey twice a year to 
gauge how our employees feel about working for Rightmove. 
The survey results are followed up by every manager, supported 
by our HR team. We place great importance on the feedback of 
our employees, and we are proud of the fact that our ‘Great 
Place to Work’ score has risen to 93% from 81% in 2019. 

We place particular importance on the factors which create 
positive employee sentiment, and are pleased that they remain 
strong:
•  92% of respondents enjoy working in their teams;
•  91% are proud to tell people that they work at Rightmove;
•  88% have a great deal of faith in the people leading Rightmove; 
•  85% would recommend working at Rightmove to other people;
• 82% feel motivated to deliver in their roles; and
• 80% are happy with Rightmove’s values and principles.

 An employee satisfaction target will again help to determine 
executive management’s bonus in 2021, demonstrating the 
importance of our people and employee engagement to the 
continuing success of Rightmove. 

Employee benefits  
Whilst we believe that being a great place to work helps us to 
retain the best talent, we also offer a comprehensive range of 
competitive benefits to our employees; our Van Mildert team 
will be fully aligned with Rightmove benefits in 2021. 

Pensions
Rightmove provides a group stakeholder pension plan, under 
which Rightmove employees can contribute 3% or more of 
their salary and Rightmove contributes 6%. This benefit will be 
extended to Van Mildert employees in 2021. The opt-out rates 
for the Rightmove pension are low, with 94% of employees 
currently members of the pension plan. Van Mildert employees 
have been able to opt into a NEST pension scheme with a 76% 
take up rate. 

Employee share schemes
We want our employees to benefit directly from their 
contribution to Rightmove’s success. We offer two all-
employee share plans, enabling employees to share in the 
growth of the Group and help align the interests of employees 
with those of our shareholders. 

Sharesave: Every Group employee can join the Rightmove Save 
As You Earn Scheme (Sharesave), which allows employees to 
save money from their salary with the option to purchase shares 
at a discount after three years.  Over 57% of Group employees 
currently participate in Sharesave and many have benefitted 
from the strong share price growth over recent years. 

SIP: Every eligible Group employee received a Free Share 
Award of 350 shares under the Share Incentive Plan (SIP) in 
December 2020. Over 98% of employees participate in the  

40  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

SIP and can sell their shares, subject to tax, after three years or 
tax free after five years. 

Flexible working
The Group supports flexible working arrangements, part-time 
working and reduced hours to allow our employees to balance 
their home and work commitments. Under the flexible holiday 
scheme, Rightmove employees can buy or sell up to five days 
(or the part-time equivalent) of holiday each year to suit their 
personal circumstances. In addition, in 2020 we provided extra 
flexibility for employees to roll over a higher number of holiday 
days into 2021, where they have been unable to take annual 
leave and we provided up to an additional 10 days paid leave to 
support those with caring responsibilities brought about by 
Covid-19 lockdown.

Well-being and mental health 
We are committed to supporting our employees in all aspects 
of their health and well-being and we offer private healthcare 
and a complementary cash plan scheme for all Rightmove 
employees’ medical needs, which has been extended to  
Van Mildert employees in 2020. 

As noted above, all line managers participated in ‘How to lead 
through a crisis’ training, enabling them to support all of our 
employees during 2020. We are also a subscriber to Spill, an 
app that provides access to trained and accredited therapists 
or counsellors via video or telephone therapy sessions for any 
employee who would like emotional support. During the 
pandemic we have also provided well-being and parenting 
webinars as additional support mechanisms for our people  
and we conducted a lockdown survey to ensure all employees 
felt supported.

This has been an exceptionally tough year for many people and 
for some of our employees, and small gestures of kindness and 
engagement have been well received. For World Mental Health 
Day, we distributed to each of our employees a small tea and 
biscuit package to acknowledge that many of our people have 
found themselves under pressure or felt stressed due to 
uncertainty and for some, that can have an impact on mental 
health. We encouraged all our employees to take some time to 
make a hot drink, take a moment for themselves and to reach 
out to someone to talk to, if helpful. 

Exercise is well known to have a positive influence on mental 
health and well-being and employees at our Milton Keynes 
location are able to use the on-site gym which is provided by 
the business park on which our office is located. In response to 
the pandemic, our private healthcare provider Vitality has 
provided access for all our employees to online events 
including Mindful Mondays, Mental Health Awareness for 
Employees, How to Lose Weight workshops, and virtual HIIT 
sessions during the year. 

Health & Safety
The health and well-being of all of employees and visitors to 
our sites is a priority for the business, and during the year we 
have ensured that our premises continue to provide a safe 
working environment. As mentioned before, a Chartered 
Safety Practitioner completed Covid risk assessments for 
each of our offices and presented to all employees during a 
Town Hall webinar, explaining the Covid risk and safe keeping 
measures to take. All guidance given was implemented in our 
Covid secure office return and any attendance at the office 
during lockdown and the interim return has been authorised 
and co-ordinated by our HR team.

Rightmove has a fully compliant Health and Safety Policy and 
appropriate insurance for all its employees. Our approach to 
the effective management of health and safety is to treat it as 
an integral part of business management. The Group’s policy 
on health and safety is to provide adequate control of the 
health and safety risks arising from work activities. This is 
delivered through consultation with, and training of employees, 
including fire safety, first aid and work place safety training. 
Rightmove also ensures the maintenance of plant and 
equipment, safe handling and use of all substances and the 
prevention of accidents and causes of ill-health.

We are pleased to report that we have had no fatalities or 
serious injuries reported during the year.  

Wider workforce engagement
In response to the requirements of the 2018 Corporate 
Governance Code (Code), the Board agreed that an alternative, 
tailored approach to employee engagement would be 
appropriate for Rightmove and our Non-Executive Directors 
(NEDs) should be involved in a series of engagement sessions 
with Rightmove teams to gain direct feedback from employees.

In 2020, Covid-19 led to the furloughing of a third of our 
employees and remote working across the business, and we 
were unable to implement scheduled face to face meetings 
after the February Board meeting. Directors’ attention turned 
to responding to the impact of the pandemic on our customers 
and supporting our employees remotely.  Employee 
engagement has continued throughout the year with weekly 
and now fortnightly Town Hall webinars for all employees, 
hosted by the Chief Executive and members of the Senior 
Leadership Team. The Board receives feedback from the CEO 
at each Board meeting on the questions and issues raised at 
these meetings, in addition to updates from our HR team.

technology and people to advance our internal systems and 
external platforms. The NED engagement programme will 
resume in 2021, to include a variety of engagement activities 
for our Chair, NEDs and employees.

A trusted marketplace 

As described in our Business Model, Rightmove is the UK’s 
largest property marketplace, bringing together the UK’s 
largest and most engaged property audience with the largest 
inventory of properties.

As a leading digital platform, Rightmove strives to provide a 
reliable, efficient and fair marketplace for our customers and 
consumers. This is embodied in our primary objective and key 
value: to do the right thing for customers and consumers. 
Every modification to our platforms, every new service or 
innovation is rigorously tested to ensure it delivers a valuable 
service for our customers whilst protecting consumer data  
and providing the most engaging user experience.

Supporting our customers 
The Coronavirus pandemic caused the shutdown of the UK 
property market during the initial lockdown, putting extreme 
pressure on estate and lettings agents. Following extensive 
dialogue with many of our customers, Rightmove chose to 
offer substantial assistance to support all our Agency, New 
Homes, and Commercial customers in the form of a 75% 
discount from April to July and reduced discounts in August 
and September for Agency, Commercial and Overseas 
customers, in the firm belief that this response was also in  
the long-term interests of the business and our shareholders.  

During the second half of 2020, the property market received a 
boost from the Government’s announcement of a stamp duty 
holiday and our customers have subsequently seen a marked 
upturn in property transactions, with the market remaining 
buoyant into 2021. 

During this unprecedented period in the property market, 
Rightmove has continued to protect both customers and 
consumers, providing advice and innovating to make the 
process of home moving easier and support the effective 
functioning of the property market. More information about 
our innovations can be found in the Chief Executive’s Review 
and Business Model and the ‘Making a difference to our 
Environment’ section above. 

The key messages and insights from the Chief Executive’s 
updates during the year have supplemented our NED's 
understanding of the challenges and opportunities facing 
Rightmove and informed some of the Board’s decision-
making, particularly in relation to our customer support and 
discount strategy, flexible working and investment in new 

Customer and consumer advice and webinars
We hosted close to 100 online events, including Covid-related 
webinars for our agents in 2020, which were attended by over 
29,000 property professionals from over 5,700 branches and 
viewed by a further 17,000 individuals. Attendance at our online 
events trebled in 2020.

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Consumer webinars have also taken place and an 
accompanying consumer advice hub was launched in 2020, 
giving practical tips on home hunting within Government 
guidelines. Our weekly consumer email update was read on 
average by over 750,000 home hunters every week.

Sponsorship
We continue to support our local community in Milton Keynes 
through our support for the local volleyball and both the female 
and male ice hockey teams, MK Falcons and MK Thunder, as well 
as the MK College football team for the fifth consecutive year.

Unfortunately, the MK Marathon had to take place virtually this 
year which saw a reduction in participants, despite this the total 
raised by our On the Move team was £14,145. Rightmove will 
continue to support this event in 2021, which will be our fourth 
and final year of sponsorship. 

Matched giving
We also believe in supporting our people when they take action 
to raise funds and volunteer for causes that are important to 
them. We do this through uncapped, matched funding and will 
continue with our programme of matched funding in 2021.  
Rightmove employees are also able to donate directly from 
their monthly salary to any charity, through the Charities Trust, 
which provides a tax efficient means of giving.

STEM (Science, Technology,  
Engineering and Mathematics)
A number of our employees working in IT systems and 
product development are STEM ambassadors, giving their 
time to mentor and support individuals who want to pursue 
STEM careers. 

Future plans
Rightmove is a rich and varied community already, our people 
are united in their commitment to do the right thing for 
customers, consumers and each other. We have already made 
significant commitments to foster gender and ethnic diversity 
in our own business and we now want to increase opportunities 
for people disadvantaged by colour or background.

Therefore, in line with our SDG aims, we will be supporting the 
following charity in 2021 with both financial support and time:

Generating Genius a charity which has 
been working for 15 years to ensure 
that talented and able students from 
BAME backgrounds are positioned to 
excel in STEM careers and whose 
mission is ‘To change the world by 
supercharging young minds to realise 
their potential’. 

We look forward to reporting on our involvement with this 
charity and others in next year’s report.

Making a difference to  
our communities

We are committed to supporting the communities in which we 
operate. Both local and national charities are considered 
important stakeholders for our business and we continue to 
debate and develop how we direct our support to make the 
biggest difference. We engage with our local communities on 
an ongoing basis through local connections, charitable support 
and sponsorship.

Charitable support in 2020
In 2020 we are pleased to report that charitable donations, 
including matched funding, totalled £133,000.  

We are proud to have supported the following organisations 
during 2020.

Campaign Against Living Miserably 
(CALM) is leading a movement 
against suicide through vital, 
lifesaving support, impactful 
campaigns and collective action.

Women’s Aid, a charity supporting 
women and children affected by 
domestic abuse.

NSPCC, a national charity for the 
protection of children aiming to 
transform society for every 
childhood. Rightmove’s donation 
was used to fund Childline for two 
days at the end of December, 
ensuring that children across the UK 
had a place to turn to for support.

Harry’s Rainbow, a local Milton 
Keynes charity dedicated to 
supporting bereaved children. A task 
that has been made even harder due 
to Covid restrictions.

Our Van Mildert employees organise 
a food bank collection for The Trussel 
Trust and especially the Newcastle 
East End Foodbank. Given the 
restrictions due to the pandemic in 
2020, both monetary and food 
donations were made to the food 
bank prior to Christmas 2020.

42  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

GOVERNANCE 

The Board has overall responsibility for our ESG strategy 
and Alison Dolan, our Chief Financial Officer, is the 
director leading Rightmove’s ESG programme, with 
support from our Senior Leadership Team. The Board 
provides clear leadership and will regularly consider the 
Group’s strategy and monitor progress against our new 
ESG objectives and targets, which will be reviewed 
throughout the year. Further details of our governance 
framework and policies can be found in the Corporate 
Governance Report.

Our Governance Goals:
We are committed to operating in a responsible and ethical 
manner with honesty and integrity
• Be tax transparent
• Zero reportable data protection incidents
•  Zero tolerance of bribery and corruption, modern slavery or 
human rights breaches 

Tax transparency 
Rightmove is committed to being a responsible taxpayer 
acting in a transparent manner at all times.

During the initial lockdown we took the precautionary measure 
of accessing the Coronavirus Job Retention Scheme (CRJS). 
However, as the business proved to be resilient and returned to 
profit in the second half of 2020, we subsequently repaid the 
CRJS grant of £750,000. We believe that repaying the CRJS 
grant was the right thing to do, which is central to the 
Rightmove culture and brand values and supports our 
responsibilities to the wider community.

Rightmove’s total tax contribution in 2020 was £96.2m. 
Further details on our tax strategy can be found in the  
Financial Review.

Our platform security
Rightmove is the largest property portal in the UK, advertising 
1,100,000 properties for sale or to rent on behalf of estate 
agents and new homes developers, who pay to advertise their 
properties across our platforms. We carry out vetting checks 
on all Rightmove customers to ensure they can meet all 
relevant regulations and best practice standards before we 
allow them to advertise on Rightmove.

It is important to our consumer audience and customers that 
property adverts displayed on Rightmove are accurate and 
genuine. We have upgraded our comprehensive, automatic 
detection system to identify any anomalous images or text 
uploaded to Rightmove in any property advert. This has 
allowed us to work more effectively with our customers to 
rectify property listings and remove potentially misleading or 

incorrect images and property descriptions. Our dedicated 
data quality, data protection and fraud prevention teams  
have continued to investigate any anomalous activity and 
misleading or inaccurate adverts that are discovered or 
reported, helping to prevent fraudulent activity on our 
platforms. We subscribe to threat advisory services and 
monitor multiple external data sources to ensure we are 
proactive in dealing with cyber threats.

Protecting customer and consumer data
Protecting customer and consumer data is of paramount 
importance to Rightmove. We have continued to invest heavily 
in data security and protection, and our fraud prevention, data 
protection and information security teams work vigilantly to 
ensure our platforms are safe to use, that the data we process 
is secure and that we comply with data protection legislation. 

We have reassessed and undertaken internal audits of our 
cyber security and consumer data protection provisions and 
continue to review and strengthen our policies and processes 
in line with legislation and to meet new threats and challenges 
facing all online businesses. We have a number of controls in 
place across our estate to ensure our services and data are well 
protected and work extensively with external specialists to 
maintain a strong security posture. 

We continued during 2020 to invest significantly in 
cybersecurity and data security aligned to our risk appetite.  
We perform annual penetration tests and ‘red team’ exercises 
to understand our biggest risks. Rightmove’s incident response 
team meets frequently to run through potential high risk 
scenarios, including major cyber incidents and data loss, testing 
our co-ordinated response and identifying any areas requiring 
investment or improvement.

As the property market has become even more reliant on 
digital platforms, and transactions have increased in the 
second half of 2020, we continued to update our dedicated 
Safety and Security pages and our customer hub. These tools 
are designed to help consumers stay safe online and avoid 
fraud when searching for their next home, and to provide 
online security and data protection advice to our customers.

Recognising the importance of maintaining a secure supply 
chain we have extended our cyber risk assessment activities in 
2020 to include more formal due diligence of suppliers and now 
have a framework in place to manage and track that work.   

We have an internal governance framework for information 
security and data protection, which includes various policies 
and procedures. Our  policies are reviewed and updated 
annually and all employees have certified that they have read 
and understood the core policies (covering  Data Protection,  
Breach Reporting, Information Security, Appropriate Use of IT, 
and Bring Your Own Device). Additional specialised policies and 

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standards are required for employees in technical roles. We 
also have a Chief Information Security Officer and a security 
committee, with representatives from across the organisation, 
who meet regularly to ensure our security posture remains 
strong and to oversee security initiatives.

Rightmove has two Data Protection Officers (DPOs) and a 
Deputy Data Protection Officer, who are responsible for  
data privacy, data breach prevention and reporting, policy 
compliance, record keeping and data subject rights. 
Supporting our DPOs is a dedicated team handling data 
protection enquiries from consumers and customers via 
DPO@rightmove.co.uk. 

Further details on our approach to the risk management  
of our Cyber Security and IT systems can be found in the  
Principal Risks and Uncertainties section of this Report.

Anti-bribery and corruption
We will not tolerate any form of bribery and corruption within 
our business and/or in any dealings with our customers, 
suppliers and other third parties who we deal with in the course 
of our business. We will not conduct business with any service 
provider, customer or supplier which does not meet the 
principles of our Anti-Bribery Policy, which can be found on  
our website plc.rightmove.co.uk. During 2020 no employees 
were disciplined or dismissed due to non-compliance with  
the Policy and no fines were levied on the Company.

Human rights 
We are committed to supporting human rights through our 
compliance with national laws and through our internal policies 
which adhere to internationally recognised human rights 
principles. Our Code of Conduct and associated policies 
require respect and equal and fair treatment of all persons we 
come into contact with, in line with our Group values the ‘hows’. 
We safeguard our employees through a framework of policies 
and statements including: Modern Slavery; Gender Pay; Equal 
Opportunities and inclusion policies.

Modern Slavery
Rightmove is committed to preventing slavery and human 
trafficking in its business and supply chains.  We require  
the highest standards of honesty and integrity in all our 
business dealings and relationships. We will not tolerate  
the mistreatment of people in our employment and,  
wherever possible, employed in our supply chain. Our  
Modern Slavery Act Statement can be found on our website  
plc.rightmove.co.uk. During 2020, no incidents of Modern 
Slavery or human rights abuse have been identified.

Whistleblowing
At Rightmove, we follow clear and transparent business 
practices and strive to apply high ethical standards in all our 
business dealings.  We believe this contributes to a fair and 
honest marketplace where customers and consumers know 
that we can be trusted. Rightmove operates an anonymous, 
independent whistleblowing facility available to all Group 
employees, supplemented by an internal reporting facility for 
employees if they suspect anything inappropriate or experience 
any serious misconduct or wrongdoing in our business. 

Climate risk management and opportunities
The Board has overall responsibility for risk management  
and reviews all financial and operational risks regularly.  
The Senior Leadership Team reviews new and emerging  
risks and opportunities including environmental risks and 
opportunities; going forward this work will be undertaken  
by the Group Risk Committee.

As Rightmove is a digital media company, our carbon footprint 
and environmental impact is low, and our Business Model is 
sustainable in a low-carbon environment. Our environmental 
risks are not currently considered sufficiently material to be 
listed in our principal risks and uncertainties.  However, in 2021, 
we will be modelling environmental risks and opportunities 
under the TCFD reporting framework and our findings will be 
reported in the 2021 Annual Report. We are not complacent 
about our environmental impact and will continue to monitor 
and improve our performance; mitigate any risks and review  
all opportunities as they arise. 

44  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Non-Financial Information Statement
Rightmove aims to comply with the Non-Financial Reporting Directive requirements. The table below sets out where relevant 
information can be found in this Annual Report.  

Reporting Requirement

Policies

Relevant Information

Environmental matters

The Company has a policy and specific targets 
on environmental issues 

Employees

Human rights

Social matters

Anti-bribery and  
corruption 

Business model

Principal Risks 

Non-financial key 
performance indicators

Information on our business impact on the 
environment can be found in this ESG Report, 
including statutory greenhouse gas emissions 
data

Strategic Report: Chief Executive's review
ESG Report
Corporate Governance Report 

ESG Report

Employee Handbook, which includes: 
– Code of Conduct 
– Whistleblowing Policy

Modern Slavery Statement
Data Retention Policy
Privacy Policy

The Company does not have a specific policy on social matters however information on how our 
business supports the local and wider community can be found in the ESG Report 

Employee Handbook, which includes: 
– Anti-Bribery and Corruption Policy 
– Code of Conduct

Strategic report: Business model  

ESG Report 

Strategic Report: Principal risks and uncertainties

Strategic Report: Operational key performance indicators  

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  45

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Corporate governance report

I am pleased to introduce our Corporate 
Governance Report, which explains how 
the Company has applied the provisions  
of the UK Corporate Governance Code 
(the Code) during the year.

Andrew Fisher
Chair

Our Corporate Governance Report includes 
• A statement of compliance with the Code
• Rightmove’s corporate governance structure
• Our Directors’ biographies
• Key Board and committee activities

and reports from the
• Audit Committee 
• Nomination Committee 
• Remuneration Committee; and 
• Directors

Company Purpose
Rightmove’s purpose is to make home moving easier in the 
UK. This is achieved through the delivery of our strategy, 
supported by an effective system of governance throughout 
the Group. 

Board priorities
2020 has been a challenging year and a key priority for the 
Board has been to ensure that our customers, employees 
and other stakeholders were well supported, reducing the 
impact of Covid-19 as far as possible. As a Board, we have 
carefully considered all of our stakeholders in the decisions 
that we have taken, including enhanced furlough payments 
for Group employees and discounts to support our 
customers, and we will continue to do so to ensure that 
Rightmove’s strategy can generate value for our shareholders 
and customers and contribute to wider society.

Other priorities in the year have included the appointment  
of our new Chief Financial Officer and the review of our 
Environmental, Social and Governance strategy. More  
details on this can be found in the Environmental, Social and 
Governance Report. In addition, the Board has updated the 
matters reserved for its decision.

Board changes
Following my own appointment on 1 January 2020,  
Robyn Perriss, our Finance Director, stepped down from  
the Board on 30 June 2020 and Alison Dolan was appointed 
as our new Chief Financial Officer, joining the Board on 
7 September 2020. 

Full details of the Board changes and the work of the 
Nomination Committee can be found on pages 64 to 66.

Culture 
We are fortunate to have an open and supportive culture at 
Rightmove, and the Board recognises the value of this 
strong company culture to the success of the business and 
is satisfied that our culture is aligned with the Company’s 
purpose, values and strategy. Examples of how Rightmove’s 
culture benefits all our stakeholders can be found in the 
Environmental, Social and Governance Report.

Statement of compliance
The Code sets out the principles and provisions relating to 
good governance of UK listed companies and can be found 
on the FRC’s website at frc.org.uk.

The Board recognises the importance of good governance 
and we are pleased to confirm that for the year under review, 
the Company has complied with the principles and 
provisions of the Code.

Directors’ duties
An explanation of how Directors have engaged with and 
have taken into consideration the requirements of 
Rightmove’s key stakeholders, in accordance with S172 of 
the Act, can be found in the Working with our Stakeholders 
section of the Strategic Report.

Andrew Fisher
Chair

46  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

 
 
Board Leadership  |  Board governance structure 

Shareholders of Rightmove plc
The Board (primarily through the Chief Executive Officer and the Chief Financial Officer and supported by the Chair and the Senior Independent Director) 
actively engaged with the Company’s institutional investors throughout the year. Details of the Board’s engagement with shareholders during the year can 
be found on the following pages and in the Working with our Stakeholders section of the Strategic Report.

The Board of Rightmove plc (8 Directors)
The Board is collectively responsible for promoting the long-term success of the Group for the benefit of the Company’s shareholders and also the wider 
community it serves. It sets the overall direction and control of the Group and has the powers and duties set out in the Companies Act 2006 (the Act) and 
the Company’s Articles of Association. The Board delegates certain matters to the Board committees and delegates the day to day operation of the 
business to the Executive Directors.

Chair
The Chair is responsible for leadership and governance of the Board, planning the Board’s agenda and ensuring that Directors receive sufficient, relevant, 
timely and clear information and that all subjects requiring discussion are allocated sufficient time to support effective decision making. He also ensures 
that the Board remains effective by encouraging constructive relationships between the Executive and Non-Executive Directors and ensures ongoing and 
effective communication between the Board and its key stakeholders. 

Executive Directors (2)
Responsible for:
•  the day-to-day management of the Group, and its operations and results; 

and 

Non-Executive Directors (5)
Responsible for:
•  constructively challenging the Executive Directors; and 
•  monitoring the delivery of the strategy within the risk and control 

•  implementation of the Group strategy.

framework set by the Board.

Led by the Chief Executive Officer and supported by the Chief Financial 
Officer and their Senior Leadership Team. 

The roles of Chair and Chief Executive Officer are separate with clear  
written guidelines on the division of responsibilities.

One of the non-executive directors is appointed as the Senior Independent 
Director, who is responsible for:
•  acting in an advisory capacity to the Chair;
•  deputising for the Chair if required;
•  serving as an intermediary for other Directors when necessary;
•  be available to shareholders if they have concerns which they have not 
been able to resolve through the normal channels of the Chair and  
Chief Executive Officer or other Executive Directors for which such 
contact is inappropriate; and

•  conduct an annual review of the performance of the Chair.

The Company Secretary
The Board and its Committees are supported by the Company Secretary, who is responsible for advising the Board and assisting the Chair in all corporate 
governance matters.

Matters reserved to the Board (reviewed and updated in 2020)

• Rightmove’s business strategy and annual business plan
• capital management and dividend policies
• the system of internal control and risk management

Details of Board activities during the year can be found later in this report.

• Environmental, Social and Governance policies
• the annual and half-year results and shareholder communications
• major acquisitions and disposals
• appointment and removal of officers of the Company

The Board Committees (composed of Non-Executive Directors (NEDs) only)
The Board delegates certain matters of business to its three Committees. The Committees review and report back to the Board on the matters within  
each of their remits. Only Committee members are entitled to attend Committee meetings. Other Board members may attend Committee meetings by 
invitation only.

Audit Committee  
(Quorum: 2 independent NEDs)
Responsible for:
•  the oversight of accounting, financial reporting 

and internal control processes;

•  Rightmove’s internal audit function; and 
•  the relationship with the Group’s external auditor. 

Remuneration Committee  
(Quorum: 2 independent NEDs)
Responsible for:
•  making recommendations to the Board for the 

overall policy and framework for the 
remuneration of the Chair, Executive Directors  
and the Senior Leadership Team.

Nomination Committee  
(Quorum: 2 NEDs, majority must be independent)
Responsible for: 
•  keeping the structure, size and composition of the 
Board and its Committees under review; 
•  matching the skills, knowledge and experience of 
Directors to Rightmove’s business strategy and 
requirements; and
•  consider succession planning and the 
development of a diverse pipeline for senior roles.

Terms of reference for each of the Board Committees are available on the Company’s corporate website at plc.rightmove.co.uk

Senior Leadership Team and Management Committees
The Senior Leadership Team (SLT) supports the Chief Executive Officer in the development and delivery of Rightmove’s business strategy, and meets 
regularly to discuss operational and financial performance. The Board also receives presentations from the SLT to provide a deeper understanding of the 
business, our customers and products, and the market in which Rightmove operates. A Risk Committee has been established in 2021, comprising the  
Chief Financial Officer and members of the SLT, to continually assess existing and changing risks, monitor the effectiveness of corresponding controls  
and report to the Audit Committee. 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  47

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSPeter Brooks-Johnson
Chief Executive Officer 
Nationality 
British
Appointment to the Board
10 January 2011
Current external commitments
Non-Executive Director of Adevinta ASA 
Previous roles and relevant skills and 
experience
Peter joined Rightmove in 2006 and became 
Chief Operating Officer in April 2013 having 
been Managing Director of rightmove.co.uk 
since 2011 and Head of the Agency  
business since 2008. He was promoted to 
Chief Executive Officer in May 2017. Prior to 
joining Rightmove, Peter was a management 
consultant with Accenture and the  
Berkeley Partnership. 
Peter has substantial experience and 
understanding of the online media and 
property markets, developing Rightmove’s 
business plan and strategy over many years, 
with strong leadership and stakeholder 
management skills.

Alison Dolan  
Chief Financial Officer
Nationality 
Irish
Appointment to the Board
7 September 2020
Current external commitments
None
Previous roles and relevant skills and 
experience
Alison was the Chief Strategy Officer at News 
UK from 2016 until May 2020, where she  
was at the forefront of the business’s digital 
transformation. Before News UK, Alison held 
a number of senior positions at Sky plc, 
including Group Treasurer, Director of Finance 
and Deputy Managing Director Sky Business. 
Alison is an Irish national, but has lived in 
London since 1994. She has a Masters  
in Business Studies from University  
College Dublin. 

Governance  |  Directors and officers

Andrew Fisher
Chair 
Nationality
British
Appointment to the Board 
1 January 2020
Committee membership 
Nomination (Chair)
Current external commitments 
Non-Executive Director (and Remuneration 
Committee Chair) of Marks and Spencer plc 
Previous roles and relevant skills and 
experience 
Andrew has a background in building digital, 
media and entrepreneurial businesses and 
executing a high growth strategy. He also  
has experience of serving on the Boards  
of a number of listed companies as a  
non-executive director. 
Andrew was previously CEO and Executive 
Chairman of Shazam, where he was 
instrumental in developing and executing a 
growth strategy to establish one of the 
world’s leading mobile consumer brands.  
He was also European Managing Director of 
Infospace Inc and the founder and Managing 
Director of TDLI.com. Andrew was a non-
executive director of Moneysupermarket.
com Group plc until May 2020 and Merlin 
Entertainments plc until November 2019.

48  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Rakhi Goss-Custard
Non-Executive Director 
Nationality 
American/British 
Appointment to the Board
28 July 2014
Committee membership
Nomination, Remuneration 
Current external commitments
Non-Executive Director of Kingfisher plc
Non-Executive Director of Schroders plc
Previous roles and relevant skills and 
experience
Rakhi has extensive knowledge of the 
customer and consumer experience and 
innovation across a wide range of digital 
products, desktop and mobile platforms, 
augmented by a varied non-executive 
portfolio in other customer-centric 
businesses and sectors.
Rakhi was a non-executive director of  
Be Heard Group plc until August 2018 and  
of Intu Properties plc to May 2019, and a 
Director of UK Media at Amazon to June 
2014. She held various other senior positions 
during her 12-year tenure at Amazon 
including Media, Entertainment, General 
Merchandise and Book divisions as well as 
advising Zappos. Prior to Amazon, Rakhi held 
strategy roles at TomTom and Oliver Wyman.

Lorna Tilbian
Non-Executive Director 
Nationality 
British
Appointment to the Board
1 February 2018
Committee membership 
Remuneration (Chair), Nomination
Current external commitments
Non-Executive Director of Jupiter UK Growth 
Investment Trust plc
Non-Executive Director of Proven VCT plc
Non-Executive Director of Finsbury Growth  
& Income Trust PLC
Non-Executive Director of Euromoney 
Institutional Investor PLC
Previous roles and relevant skills and 
experience
Lorna has extensive experience as a media 
analyst and investment adviser to the media 
sector with strong financial analysis and 
leadership skills. She was Executive Director 
and Head of the Media Sector in Corporate 
Broking & Advisory at Numis Corporation PLC 
until September 2017. She was a founder of 
Numis when it launched in 2001 having 
worked at Sheppards, as a director of SG 
Warburg and executive director of WestLB 
Panmure. Lorna sits on the Advisory Panel  
of TechNation’s Future Fifty programme  
and has served as a Cabinet Ambassador  
(for Creative Britain) for the Department  
of Culture, Media & Sport. She was a non-
executive director of M&C Saatchi PLC to 
December 2019.

Jacqueline de Rojas CBE
Senior Independent  
Non-Executive Director 
Nationality 
British
Appointment to the Board
30 December 2016
Committee membership 
Audit, Nomination, Remuneration
Current external commitments
President of techUK 
Non-Executive Director of Costain Group plc
Non-Executive Director of FDM Group 
(Holdings) plc
Previous roles and relevant skills and 
experience
Jacqueline is a recognised technology leader 
with many years’ experience in the software, 
technology and digital sectors, working in 
enterprise and sales-focused businesses. 
She has extensive knowledge and skills in 
promoting technology-based solutions and 
cyber security and is a passionate advocate 
for diversity and inclusion. 
Jacqueline has been employed throughout 
her career by global blue-chip software 
companies and has held senior positions at 
Citrix, CA Technologies, McAfee and Ascential 
Software. She was a non-executive director 
of Home Retail Group from 2012 to 2016, 
and of AO World plc from 2017 to 2019. 
Jacqueline is the co-chair at the Institute of 
Coding, and is also an advisor to the Digital 
Leaders Technology Group and the board of 
Accelerate-her, which addresses the under-
representation of women in technology.  
She is a passionate advocate for diversity and 
inclusion in the workplace with a particular 
focus on getting women and girls into digital 
careers and studying STEM subjects. 
Jacqueline is especially delighted to lend her 
support to The Youth Group to improve the 
odds for young people, and to the Girlguiding 
Association for technology transformation. 
She was awarded a CBE for services to 
international trade in the technology industry 
in 2018.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  49

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
Governance  |  Directors and officers continued

Sandra Odell
Company Secretary 
Appointment as officer to the Board
1 November 2016
Current external commitments
None
Previous roles and relevant experience
Sandra is a Fellow of the Chartered 
Governance Institute. Prior to joining 
Rightmove, Sandra was Company Secretary 
of Quintain, the London property developer, 
and before that held various senior company 
secretarial positions in listed financial  
services companies.

Andrew Findlay
Non-Executive Director 
Nationality 
British
Appointment to the Board
1 June 2017
Committee membership 
Audit (Chair), Nomination
Current external commitments
None
Previous roles and relevant skills and 
experience
Andrew is a chartered accountant with a wealth 
of financial expertise, proven commercial 
experience and strong consumer-centric 
background. He has a deep knowledge of 
financial reporting and risk management, 
technological solutions and consumer platforms.
Andrew was the Chief Financial Officer of 
easyJet plc from 2015 until 3 February 2021. 
Before joining easyJet, Andrew was Chief 
Financial Officer of Halfords plc and prior to that 
Director of Finance, Tax and Treasury at Marks 
and Spencer Group plc. He formerly held senior 
finance roles at the London Stock Exchange  
and at Cable and Wireless, in the UK and US. 
Andrew qualified as a chartered accountant  
with Coopers & Lybrand.

Board Composition and Diversity

Amit Tiwari
Non-Executive Director 
Nationality 
American
Appointment to the Board
1 June 2019
Committee membership
Audit, Nomination
Current external commitments
Managing Director of Vitruvian Partners LLP
Previous roles and relevant skills and 
experience
Amit has a strong understanding of the online 
classified sector and innovation across a 
range of online marketplace businesses,  
with extensive knowledge of finance and 
capital markets. He was Head of International 
Developed Equities at Harvard Management 
Company and prior to that Head of Equities  
at the Lakshmi Mittal Family Office.  
He previously held senior investment 
management roles at Morgan Stanley & Co 
International plc, Ziff Brothers Investments 
and KKR & Co. Amit has an MBA with 
Distinction from Harvard Business School  
and a Bachelor’s degree in Economics with 
Honours from Harvard College.

Board tenure 

Board gender 

Board composition

Board age

Board skills & experience

1

1

2

4

4

4

2

1

5

60+

50/
59

40/
49

e
g
n
a
r
e
g
A

0

4

4

7

5

2

5

4

2

1
No. of Directors

3

0–3 
years  

3–6 
years

6–9 
years

9+ 
years

Female

Male

Executive 
Directors

Chair Non-Executive 
Directors

Executive

Non-Executive

We recognise the benefits of diversity on our Board to ensure effective engagement with Rightmove’s key stakeholders and a variety of 
thinking in relation to our business strategy. The age, gender, tenure and skills of board members as at 1 January 2021 are set out above.

50  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Finance & 
governance

Technology 
& innovation

Digital 
marketing & 
online media

Voice of the 
customer/
property market 

Voice of the 
consumer & retail

Corporate 
transactions

 
Governance  |  Corporate governance report continued

Board activities
At each scheduled meeting the Board considers the minutes and actions raised at previous meetings, updates from the CEO 
and CFO, and reports on each Committee’s activities from the respective Chairs.

The key responsibilities and actions carried out by the Board during the year are set out below:

Strategy

Performance

People 

Shareholders

Governance 

Regular reports and activities(1)

February

Analysis and 
implementation of 
strategic initiatives 

Presentation on Estate 
Agency products and 
pricing

Monthly management 
report 

Employee update  
and feedback

Share register and 
market reports

Agency and  
New Homes 
presentation
Full-year results

Group employee 
satisfaction scores 
’Have your Say’  
survey results

Governance and 
regulatory updates

Risk register review 
Gender Pay Report 
Review
Tax Strategy Review
Modern Slavery Act 
Statement update
Payment Practices 
Report

March

Impact of Covid-19 
Customer support 

Cash flow and funding 

Employee support and 
remote working 
arrangements

Cancellation of final 
dividend

May

June

July

Covid-19 recovery 
strategy

Customer discount 
review
Scenario Planning

Areas of Future 
Opportunity

Customer update
Product Development 
Roadmap

Marketing Presentation

August

Half-year results

Employee Voice: 
feedback on lockdown 
experience

AGM – analysis of 
shareholder voting and 
feedback

Confirmation of 2020 
Remuneration Policy 
approval

Investor Relations 
update

Risk Register Review 
including update for 
Covid-19 

Annual approval of SIP 
and Sharesave awards

ESG Strategy Review

September Strategy day:  

Potential threats and 
opportunities to the 
business model arising 
from external factors

November 2021 budget and three-

year business plan 
approved

December Update from the 

Remuneration 
Committee on 2021 
performance targets

Core Business Product 
update

Update on the Group 
succession plan and 
progress in addressing 
the gender pay gap 
from the Nomination 
Committee

Insurance review and 
renewal

Policy review and 
renewal
Internal controls and 
risk governance update 
from Audit Committee
Cyber security and 
incident response 
update
Board and Committee 
evaluation feedback 
and actions agreed
Corporate Governance 
update

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  51

(1)  Frequency coincides with Board meetings, unless otherwise indicated.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Corporate governance report continued

There are usually seven scheduled Board meetings  
each year including one meeting or away day devoted to 
consideration of the Group’s strategy. In 2020, the Board 
scheduled additional meetings to discuss and agree  
the business response to the coronavirus pandemic.  
In addition to scheduled Board meetings, there was  
frequent online and informal communication between  
the Directors and management.

Directors receive Board papers in the week before meetings 
to allow sufficient time for review. At each Board meeting, 
the Chair holds a brief informal meeting with the non-
executive directors to consider key questions and 
comments for management. The Company Secretary 
records Directors’ questions and challenges and agreed 
actions in the Board minutes. In addition to formal Board 
papers, Directors receive monthly management reports on 
the operational and financial performance of the business, 
setting out actual and forecast financial performance 
against approved budgets and other key performance 
indicators. The Board has access to broker reports, research 
analyst reports and market reviews relating to Rightmove.  

Shareholder engagement
The Board welcomes opportunities to engage with current 
and potential shareholders and answer any questions about 
the performance and activities of the Group.

Within the regulatory framework, the Chair and Executive 
Directors have conducted regular and open dialogue with 
shareholders through ongoing meetings with institutional 
investors and analysts to discuss strategy and operational and 
financial performance, environmental, social and governance 
matters. Whilst contact is principally with the Chief Executive 
Officer and the Chief Financial Officer, during the year the 
Board Chair offered shareholders an introductory meeting 
and opportunity to discuss a range of subjects from corporate 
governance to business strategy. The Committee chairs and 
Senior Independent Director were also available to answer 
shareholder questions, typically received via our Company 
Secretary or investor relations team.

The Board is kept informed of the views and opinions of 
shareholders and analysts. Directors receive an update at 
each Board meeting from the Chief Executive Officer and the 
Chief Financial Officer, as well as share register analyses and 
market reports from the Company’s brokers, UBS and Numis.

Shareholders are also kept up to date with the Group’s 
activities through the Annual Report, full and half year  
results presentations. The investor relations section of  
the Company’s website, at plc.rightmove.co.uk provides 
details of all the Directors, the financial calendar, latest news 
including financial results, investor presentations, corporate 
governance, and Stock Exchange announcements. 

52  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Annual General Meeting
The AGM usually provides an opportunity for shareholders  
to vote on aspects of the Company’s business, meet the 
Directors and ask them questions. In 2020, in response  
to the coronavirus restrictions, the AGM was held with a 
quorum of directors and shareholder questions were 
received in advance. The next AGM will be held on  
7 May 2021 at Rightmove’s London office 6th Floor,  
33 Soho Square, London, W1D 3QU. Each Committee  
Chair will be available at the AGM to answer any shareholder 
questions on their respective Committee’s activities.

The Company will arrange for the Annual Report and related 
papers to be available on the Company’s corporate website 
at plc.rightmove.co.uk or, if requested, posted to 
shareholders at least 20 working days before the AGM. 

The Company proactively encourages shareholders to  
vote at general meetings by providing electronic voting for 
shareholders who wish to vote online and personalised proxy 
cards to shareholders electing to receive them, ensuring 
that all votes are clearly identifiable. The Company takes 
votes at general meetings on a poll, the results of which  
are reported after each resolution and published on the 
Company’s website. All resolutions at the Company’s 2020 
AGM were passed comfortably, and no resolutions received 
more than 20% of votes against the Board’s 
recommendations.

Stakeholder engagement 
Maintaining regular contact with our key stakeholders 
remains an important part of the Board’s activities and is 
fundamental to good governance. Under the Code, the 
Board is required to report on how it has considered the 
interests of its wider stakeholders in accordance with  
section 172 of the Companies Act 2006. This report can  
be found in the Working with our Stakeholders section of  
the Strategic Report.

Employee engagement 
In response to the Code requirement, in 2019 the Board 
elected for a bespoke approach to employee engagement, 
with all Non-Executive Directors engaging directly and 
regularly with the Company’s workforce in 2019. During 2020, 
remote working meant that directors did not meet face to 
face with employees but heard from employees at Board 
meetings and received additional feedback and information 
from the HR team, as detailed in the Environmental, Social 
and Governance Report. Directors will resume regular face  
to face employee engagement activities in 2021.

Rightmove’s culture and values
The Board fully supports and reflects Rightmove’s open, 
supportive and innovative culture, described in more detail  
in the Environmental, Social and Governance Report. 
Executive Directors lead by example in maintaining 

Rightmove’s open, collaborative culture with a fully open plan 
office environment and during 2020 employees had access 
to regular, fortnightly webinars with question and answer 
sessions. All Directors have full access to Group employees, 
through a variety of channels, detailed in the Environmental, 
Social and Governance Report. The Board assesses and 
monitors culture through the results of the bi-annual  
‘Have Your Say’ employee survey, with a percentage of the 
Executive Directors’ variable bonus directly dependent on 
the survey results – more information on this can be found  
in the Directors’ Remuneration Report.

Employee concerns (Whistleblowing)
During the year, the Company reviewed and approved its 
Whistleblowing policy. The Board ensures that there are 
arrangements in place for individuals to raise concerns.  
An independent whistleblowing service is provided by  
Navex Global (previously Expolink) and this has been 
communicated to all employees. During 2020 no concerns 
were raised using this facility and no other issues were  
raised that have been treated as whistleblowing. Further 
information on this can be found in the Audit Committee  
and Environmental, Social and Governance Reports. 

Conflicts of interest
Under the Companies Act 2006, the Directors have a 
statutory duty to avoid situations in which they have, or  
may have, a direct or indirect conflict of interest with the 
Company. The Directors must also declare the nature and 
extent of any interest in any existing or potential conflicting 
interest. The Company’s Articles of Association does have 
provisions for managing and authorising potential conflicts 
of interests. The Board approved and observes Rightmove’s 
Conflicts of Interest Policy and reviews the Register of 
Directors’ Interests at least annually.

To safeguard their independence, a Director is not entitled to 
vote on any matter in which they may be conflicted or have a 
personal interest. If necessary, Directors are required to 
absent themselves from a meeting of the Board while such 
matters are being discussed and if there is any doubt, the 
Chair of the Board is responsible for determining whether  
a conflict of interest exists. 

Division of responsibilities
The roles of Chair and Chief Executive Officer are  
separate with clear written guidelines on the division of 
responsibilities. A summary of the key responsibilities of  
the Board members is included in the governance structure 
table at the beginning of this Report.

Board independence 
The Board reviews each Non-Executive Director’s 
independence on an annual basis and considers that  
all Non-Executive Directors are fully independent of 
management, and in character and judgment. The review 
takes into account factors such as Directors’ contribution  
to debate during meetings to determine whether they 
demonstrate independent judgment and whether there  
are relationships or circumstances which are likely to affect, 
or could appear to affect, a Director’s judgment. 

The Board considers that there is an appropriate balance 
between Executive and Non-Executive Directors. 

Directors’ external appointments
In line with the Code, any of the Directors’ additional external 
appointments are approved by the Board. Our Chair, Andrew 
Fisher, is also a Non-Executive Director of one other publicly 
listed company. The Chief Executive holds one other non-
executive directorship of a listed company, as permitted 
under the Code, as the Board recognises that non-executive 
directorships can broaden the knowledge and experience of 
the Executive Directors which may benefit the Company.

Board and Committee membership and attendance
The membership of the Committees of the Board and 
attendance at Board and Committee meetings for the  
year under review are set out in the table below:

Board(1) Remuneration 

Audit  Nomination 

Total meetings

Andrew Fisher

Peter Brooks-
Johnson

Robyn Perriss(2)

Alison Dolan(3)

Jacqueline de 
Rojas

Rakhi Goss-
Custard

Andrew Findlay

Lorna Tilbian

Amit Tiwari

10

10

10

7

3

10

10

10

10

10

7

–

–

–

–

7

7

–

7

–

4

–

–

–

–

4

–

4

–

4

2

2

–

–

–

2

2

2

2

2

(1)  There were eight scheduled and two unscheduled Board meetings in 2020,  
in response to Covid-19. The Board strategy day, which is included in these 
numbers, was postponed until the Board could meet in person in September.
(2)  Robyn Perriss attended all Board meetings until she stepped down from the 

Board on 30 June 2020.

(3)  Alison Dolan has attended all Board meetings since her appointment on  

7 September 2020.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  53

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Corporate governance report continued

In addition to the above meetings, the Chair conducts meetings 
with the Non-Executive Directors without the Executive 
Directors being present. Jacqueline de Rojas, the Senior 
Independent Director, chaired a meeting of the Non-Executive 
Directors in December 2020, at which the performance of the 
Chair was also reviewed without him present.

Board composition and succession
At the date of this report, the Board comprises two 
Executive Directors and six Non-Executive Directors, 
including the Chair. The Executive Directors are Peter 
Brooks-Johnson (Chief Executive Officer) and Alison Dolan 
(Chief Financial Officer) and the Non-Executive Directors  
are Andrew Fisher (Chair), Jacqueline de Rojas (Senior 
Independent Director), Andrew Findlay, Rakhi Goss-Custard, 
Lorna Tilbian and Amit Tiwari.

All continuing Directors will retire and offer themselves  
for election or re-election at the next AGM. The Board is 
satisfied that the Directors retiring and standing for 
re-election are well qualified for re-appointment by virtue  
of their skills, experience and contribution to the Board, 
described in their biographies at the beginning of this report. 
The Executive Directors have service contracts with the 
Company which can be terminated on 12 months’ notice. 
The appointments of the Non-Executive Directors can be 
terminated on three months’ notice.

The interests of the Directors in the share capital of the 
Company as at the date of this report, the Directors’ total 
remuneration for the year and details of their service 
contracts and Letters of Appointment are set out in the 
Directors’ Remuneration Report. At the date of this report, 
the Executive Directors were deemed to have a non-
beneficial interest in 1,395,476 ordinary shares held by  
The Rightmove Employees’ Share Trust (EBT).

Biographical details of all Directors at the date of this report 
and details of Committee membership appear earlier in  
this report.

The Board’s size and composition is kept under regular 
review by the Nomination Committee.

Board changes
Andrew Fisher was appointed as the Chair of the Board  
with effect from 1 January 2020 and was independent on  
his appointment to the Board. 

Robyn Perriss stepped down from the Board  on  
30 June 2020, and Alison Dolan joined the Board as  
Chief Financial Officer on 7 September 2020.

More information on the selection and appointment process 
for new Directors, and on the work of the Nomination 
Committee can be found on pages 64 to 66.

54  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Board diversity and experience
Rightmove is committed to a diverse Board comprised  
of directors from different backgrounds with relevant 
experience, perspectives, skills and knowledge. We believe 
that diversity, including gender and ethnic diversity, amongst 
directors and employees contributes towards a high 
performing and effective Board and business and promotes 
the Company’s ongoing success. We strive to maintain the 
optimal balance, using a meritocratic appointment process. 

At 31 December 2020, 50% of both executive and non-
executive Board members were female, along with the 
strong female representation amongst the Senior 
Leadership Team. We remain committed to our policy of 
recruiting the best people and appropriate talent for the 
business whilst seeking to maintain as near 50:50 gender 
balance on the Board as possible. 

We are pleased to report that as at 31 December 2020,  
37% of Board members are from ethnically diverse 
backgrounds, which exceeds the Parker Review target  
for FTSE100 boards. We remain committed to meeting  
or exceeding this target in future. 

The range of skills and experience the Board considers 
necessary to deliver Rightmove’s business strategy, as 
identified in the Board Strategy Review, includes: 
•  finance and governance
•  technology and innovation
•  voice of the customer and property market
•  voice of the consumer and retail
•  digital marketing and online media
•  corporate transactions

Further information can be found at the beginning of  
this report and in the Environmental, Social and  
Governance Report. 

Board evaluation
The Board last completed an externally facilitated 
performance evaluation in 2018. Therefore, the evaluation 
conducted in 2020 was internally facilitated and details can be 
found in the Nomination Committee report. The 2021 Board 
and Committee evaluations will be externally facilitated.

Re-election to the Board
Directors are appointed and may be removed in accordance 
with the Articles of Association of the Company and the 
provisions of the Act. All Directors are subject to election at 
the first AGM following their appointment and in accordance 
with the Code, all Directors will seek re-election at the  
2021 AGM.

Indemnification of Directors
The Articles of Association of the Company allow for a 
qualifying third-party indemnity provision for the purposes 
of S234 of the Act between the Company and its past and 
present Directors and officers, which remains in force at the 
date of this report. The Group has also arranged directors’ 
and officers’ insurance cover in respect of legal action 
against the Directors. Neither our indemnity nor the 
insurance provides cover in the event that a Director is 
proven to have acted dishonestly or fraudulently.

The Company has a Dealing Code setting out the process 
and timing for dealing in shares, which is compliant with the 
Market Abuse Regulation. The Dealing Code applies to all 
Directors, who are persons discharging managerial 
responsibility, and other insiders.

Audit, Risk and Internal Control
The Board accepts responsibility for determining the nature 
and extent of the significant risks it is willing to take in 
achieving its strategic objectives and monitors and reviews 
the effectiveness of the Company’s risk management and 
internal control systems. Further details can be found in the 
Audit Committee Report and in the Risk Management 
section of the Strategic Report. 

Remuneration
Our Annual Remuneration Report which describes the 
policies and practices in place to ensure that the Company 
leadership is motivated to deliver long term sustainable 
growth and the work of the Remuneration Committee is  
set out later in this Governance section.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  55

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Audit Committee report

Audit Committee Report Summary 

Andrew Findlay  
Chair of the Audit Committee

Committee’s remit
The Committee is an essential part of Rightmove’s 
governance framework to which the Board has delegated 
oversight of the accounting, financial reporting and 
internal control processes, the outsourced internal audit 
function and the relationship with the external auditors.

Committee members and auditors
The Committee members are independent Non-Executive 
Directors and comprise: 
• Andrew Findlay (Chair) 
• Jacqueline de Rojas 
• Amit Tiwari 

The Group’s external auditors are KPMG LLP. PwC LLP provide 
internal audit services. 

2020 Activities 
The Committee met four times during 2020 and its key activities were to:
•  assess the integrity of the Group’s half-year report and annual 
financial statements, considering the application of financial 
reporting and governance standards, including the FRC guidance 
on reflecting the impact of Covid-19

•  review management’s approach to any key judgmental areas of 

reporting and the related comments of the external auditor 

•  confirm that the Annual Report is fair, balanced and understandable 
•  review the effectiveness of Rightmove’s internal control processes 
•  review the changes to the cash management and treasury policy
•  consider the plans to further strengthen risk and compliance within 

the business 

•  assess the conclusions and recommendations of the internal audit 
reports on Data Protection, Van Mildert compliance with GDPR and 
FCA requirements, pricing, the pricing to billing system and HR 
starters and leavers procedures 

•  evaluate the effectiveness of the external auditor and the internal 

audit function, and

•  develop the internal audit plan for 2021

2021 Priorities 
•  focus on key risk areas such as compliance, cyber and data security
•  review of customer onboarding, the supplier management 
framework and purchasing-to-payables financial controls

56  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Dear shareholder
As Chair of the Audit Committee (the Committee) I am 
pleased to present the report of the Committee for the year 
ended 31 December 2020. In this report we aim to provide 
an overview of the principal activities of the Committee and 
insight into key topics discussed and the way in which the 
Committee discharged its responsibilities during the year.

The key responsibilities are set out in the Corporate 
Governance Report.

The impact of Covid-19 on the Group, outlined in the  
Chief Executive's Review, required certain decisions and  
their outcomes to be reflected in the financial statements. 
The Committee supported the Board in considering the 
appropriate level of disclosure to reflect the FRC guidance  
on Covid-19 reporting and in ensuring that the Annual 
Report, taken as a whole, is fair, balanced, understandable 
and provides the information necessary for shareholders to 
assess the Group’s position and performance, business 
model and strategy. Furthermore, Covid-19 meant that the 
Finance team and auditors had to quickly adapt to remote 
working, and the related challenges, and I am pleased to 
report that the financial control environment was maintained 
during the year.

The Committee has overseen a detailed programme of work 
in 2020 in relation to its remit, including agreeing the scope 
of work delivered by the PwC outsourced internal audit 
function, Rightmove Assurance. The Committee reviewed 
the results of PwC’s data protection review, which looked at 
consent management and privacy-by-design, and the Van 
Mildert compliance review which focused on the company’s 
GDPR and FCA compliance. These reviews were 
supplemented by further discussion at Board level to 
consider the progress against agreed actions to strengthen 
the controls framework, which included the establishment of 
a new risk and compliance team.  Other PwC activities in the 
year included a review of pricing and the pricing-to-billing 
process, as well as the HR joiners and leavers procedures.

The Committee as part of its annual governance cycle, also 
reviewed the Group’s treasury, bribery and whistleblowing 
policies, the gifts and hospitality register and the non-audit 
services policy.

Looking forward to the next 12 months, the Committee will 
continue to focus on risk areas such as GDPR and Van Mildert 
compliance, as well as cyber and data security. Other areas  
of focus will include third-party supplier management, the 
purchasing-to-payables process and customer on-boarding.

In addition to its annual performance evaluation, the 
Committee carried out a review of its terms of reference  
in relation to the 2018 UK Corporate Governance Code. 
These are published on the investor relations section of  

Audit Committee effectiveness
The effectiveness of the operation of the Committee was 
reviewed in December 2020 as part of the internal Board  
and Committee evaluation process. The feedback on the 
Committee was positive and confirmed that the Committee 
is effective and provides appropriate challenge. 

Financial reporting
The Committee is responsible for reviewing the 
appropriateness of the Group’s half-year report and annual 
financial statements. The Committee has considered, 
among other things, the accounting policies and practices 
adopted by the Group; the correct application of reporting 
standards and compliance with broader governance 
requirements,  including the FRC guidance on reporting the 
impact of Covid-19; the approach taken by management to 
the key judgmental areas of reporting; the comments of the 
external auditor on management’s chosen approach; and 
the information, underlying assumptions and stress-test 
analysis presented in support of the Going Concern status 
and Viability Statement

Significant accounting matters
The key significant accounting matter in the context of the 
2020 Group Financial Statements is revenue recognition. 
The Committee considers this area to be significant given 
the volume of transactions and the fact that revenue is the 
most material figure in the income statement, which this 
year included the significant discounts offered to support 
customers during the pandemic. The Committee discussed 
revenue recognition in detail, including the underlying 
policies, processes and controls, to ensure that the 
approach taken to accounting and disclosure was 
appropriate. 

In relation to the parent Company Financial Statements,  
the key significant accounting matter is the recoverability  
of the investment by the parent Company in its subsidiary 
Rightmove Group Limited, given its materiality in the context 
of the total assets of the parent Company.

the Group’s website at plc.rightmove.co.uk and are available 
in hard copy form from the Company Secretary. 

I will be available at the AGM to answer any questions about 
the work of the Committee.

Andrew Findlay
Chair of the Audit Committee

Audit Committee membership and meetings
All the members of the Audit Committee are Independent 
Non-Executive Directors in accordance with provision 24  
of the UK Corporate Governance Code (the Code).  
The Board has determined that Andrew Findlay, as the 
Committee Chair, has the recent and relevant financial 
experience required by the Code, given his former executive 
role as Chief Financial Officer of easyJet plc. Andrew is also  
a chartered accountant with the Institute of Chartered 
Accountants in England and Wales. In line with the Code,  
the Committee as a whole possesses experience relevant  
to the business through the digital and consumer experience 
of Andrew Findlay, the technology background of Jacqueline 
de Rojas and the financial and capital markets perspective of 
Amit Tiwari.

Biographies of the members of the Committee are set out in 
the Corporate Governance Report.

The Committee met four times in 2020 and attendance of 
the members is shown in the Corporate Governance Report. 
In order to maintain effective communication between all 
relevant parties, the Committee invited the Chief Financial 
Officer, together with appropriate members of the 
management team, and the external and internal auditors, to 
meetings as necessary. The Committee periodically set time 
aside to seek the views of the external auditor, without the 
presence of management. The external auditor had direct 
access to the Chair to raise any concerns outside formal 
Committee meetings. The Committee also met separately 
with the internal auditor during the year and inbetween 
meetings the Chair maintained contact with the Chief 
Financial Officer, external audit partner and other members 
of the management team. 

After each meeting, the Chair reported to the Board on  
the main issues discussed by the Committee and minutes  
of the Committee meetings were circulated to the Board 
once approved. 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  57

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Audit Committee report continued

Key accounting matters

Committee review

Revenue is a prime area of audit focus, in particular the timing of recognition  
in relation to the billing of subscription fees, additional products and the 
accounting for any membership offers to customers with discounts. 
During the year, management performed data analytics procedures on the 
amounts billed to the two largest customer groups (Agency and New Homes). 
This included investigating anomalies such as billing gaps and single bills raised 
and reporting to the Committee in this regard. 
The Committee discussed any anomalies with management in relation to  
the data analytics work performed. The Committee was satisfied with the 
explanations provided and conclusions reached.
As part of the financial statement audit KPMG perform data analytics work  
by using computer-assisted audit techniques to identify any unexpected or 
unusual revenue postings, considering in particular whether the opposite  
side of the journal entry was as expected, based on the characteristics of  
the journal. The results of this work were reported to the Committee.
The data analytics work above was supplemented by a detailed analytical 
review of margin and ARPA together with a comprehensive analysis on the 
treatment of discounts and free member offers. 

The Committee reviewed the assumptions made by management, including 
the strong track record of profitable growth and cash generation by RMGL. 
Furthermore, the Rightmove plc share price has increased significantly in the 
12 years since 2008, resulting in a current market value in excess of £5.5billion, 
significantly higher than the investment carrying value of £0.6 billion. As RMGL 
is the main trading entity of Rightmove plc, we therefore see no evidence of 
impairment. The Committee was satisfied with the assumptions made.

Revenue recognition
As more fully described in Note 1 to the accounts 
the majority of the Group’s revenue is derived 
from membership subscriptions for core listing 
fees and advertising products on Rightmove’s 
platforms. Customers are able to tailor their 
packages. The Group recognises this revenue 
over the period of the contract or the point at 
which advertising products are used. In 2020, the 
Group offered significant discounts to customers 
to support them during the reduction in activity in 
the property market between April and August.

Investment by the Company Rightmove plc in 
Rightmove Group Limited (RMGL)
The investment by the Company in RMGL is 
carried at cost, adjusted for subsequent additions 
to the investment. Cost was initially assessed as 
at 28 January 2008 when Rightmove plc became 
the parent company of RMGL. Share-based 
payment awards to RMGL employees are 
accounted for as a deemed capital contribution 
by Rightmove plc to RMGL, with the value of the 
share-based payment charge for those awards 
increasing the value of the investment. Further 
details are provided in Note 15 to the financial 
statements. The investment is not considered  
at risk of material misstatement or subject to 
significant judgement, however it is considered  
a significant risk due to its size in relation to the 
Company balance sheet.

The Committee also reviewed and considered the following areas in relation to the 2020 financial statements.

Accounting matter

Committee review

Going concern and viability statements

In assessing the validity of the viability and going concern statements detailed 
on page 27, the Committee reviewed the work undertaken by management to 
assess the Group’s resilience to the Principal Risks set out on pages 23 to 26 
under various stress test scenarios. The Committee concluded that the 
viability time period of three years remained appropriate.
The Committee were satisfied that sufficient rigour was built into the process 
to assess going concern and viability over the designated periods.

58  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Fair balanced and understandable
One of the key governance requirements is for the Annual 
Report and the Financial Statements, taken as a whole, to be 
fair, balanced and understandable and provide the information 
necessary for shareholders to assess the Group’s position 
and performance, business model and strategy. 

The Committee was provided with an early draft of the 
Annual Report in order to assess the strategic direction and 
key messages being communicated. Feedback was provided 
by the Committee in advance of the February 2021 Board 
meeting, highlighting any areas where the Committee 
believed further clarity was required. The draft report was 
then amended to incorporate this feedback prior to being 
tabled at the Board meeting for final comment and approval.

To help the Committee in forming its opinion, management 
presented a fair, balanced and understandable paper to the 
February 2021 Audit Committee, which identified the key 
themes in the Annual Report and assessed whether each of 
the governance requirements were met. 

When forming its opinion, the Committee reflected on the 
information it had received and its discussions throughout the 
year. It considered the key messages for 2020 and whether 
these are appropriately and consistently disclosed through the 
Annual Report, with equal prominence of front half reporting 
and financial statements, with no bias or omissions; and with 
clear language within a structured framework. In addition, the 
Committee also considered the requirements of the FRC 
annual letter for 2020 regarding disclosure on the impact of 
Covid-19 and the UK's exit from the EU. The key matters 
considered by the Committee and its conclusion were:

Is the report fair?

•   Is the whole story presented and has any sensitive material been omitted that 

should have been included?

•   Are key messages in the narrative aligned with the KPIs and are they reflected  

in the financial reporting?

•   Are the KPI’s being reported consistently from year to year?
•   Is the reporting on the business areas in the narrative reporting consistent  

with the financial reporting in the financial statements?

Is the report balanced?

•   Do you get the same messages when reading the front end and back end of the 

Annual Report independently?

•   Are threats identified and appropriately highlighted?
•   Are the alternative performance measures explained clearly with appropriate 

prominence?

•   Are the key judgements referred to in the narrative reporting and significant issues 
reported in this Committee Report consistent with disclosures of key estimation 
uncertainties and critical judgements set out in the financial statements?
•   How do these judgements compare with the risks that KPMG are planning to 

include in their Auditors’ Report?

•   Is there a clear and cohesive framework for the Annual Report?
•   Are the important messages highlighted appropriately throughout the 

Annual Report?

•   Is the Annual Report written in easy to understand language and are the key 

messages clearly drawn out, including the impact of Covid-19?

•   Is the Annual Report free of unnecessary clutter?

Following its review, the Committee is of the opinion that the 2020 Annual Report, 
taken as a whole, is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Group’s position, performance, business 
model and strategy.

Is the report understandable?

Conclusion

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  59

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Audit Committee report continued

External audit
The Committee has primary responsibility for overseeing 
the relationship with, and performance of, the external 
auditor, KPMG LLP (KPMG), who is engaged to conduct a 
statutory audit and express an opinion on the financial 
statements. The Committee reviews the scope of KPMG’s 
audit, which includes the review and testing of the systems 
of internal financial control and data which are used to 
produce the information contained in the financial 
statements.

The Committee is responsible for making recommendations 
to the Board in relation to the appointment of the external 
auditor. KPMG was reappointed as auditor of the Group at 
the 2020 AGM. The current external audit engagement 
partner is Anna Jones, who has held this role since the 
beginning of 2018. The Board expect to start the selection 
process for new auditors during 2021 and appoint the new 
auditor for the year ended 2022. A timeline setting out the 
tenure of KPMG as auditor is set out below. 

External Audit tendering timeline

The Committee approves the terms of engagement and 
fees of the external auditor, ensuring they have appropriate 
audit plans in place and that an appropriate relationship is 
maintained between the Group and the external auditor.  
The Committee approved the audit fees of £240,100 for  
the year as set out in Note 6 of the financial statements.

Independence and non-audit services
The Board has policies and procedures in place in relation to 
the provision of non-audit services by the external auditor 
and the non-audit fee policy was reviewed by the Committee 
during the year. The non-audit fee policy ensures that the 
Group benefits in a cost-effective manner from the 
cumulative knowledge and experience of its auditor whilst 
also ensuring that the auditor maintains the necessary 
degree of independence and objectivity.

2000

2006

2013

2018

2021

2022

KPMG appointed 
as auditor

Rightmove 
becomes a  
publicly listed 
entity

KPMG reappointed 
as auditors, 
following a 
competitive  
audit tender 
process

Mandatory 
appointment of 
new audit lead 
partner after  
five years

Competitive 
tender during 
2021*

New auditor in 
place for 2022 
year-end

*KPMG will not be invited to re-tender as they would exceed maximum period in office

Non-audit services

Policy

Assurance-related services directly related to the audit -for 
example, the review of the half year Financial Statements.

Permitted non-audit services
Including but not limited to accounting advice, work related to 
mergers, acquisitions, disposals, joint ventures or circulars, 
employee benefit plan audits, sustainability audits and 
reports required by regulators.

Prohibited services
In line with the EU Audit Reform, these are services where the 
auditor’s objectivity and independence may be compromised. 
Prohibited services are detailed in the FRC Revised Ethical 
Standard 2019 and include tax services, accounting services, 
internal audit services and valuation services. 

The half-year Review, an assurance-related non-audit service,  
is approved as part of the Audit Committee approval of the 
external audit plan, which takes place in May of each year. 
Management is authorised to incur additional fees for permitted 
non-audit services of up to £15,000 in any financial year, without 
any prior approval from the Committee. 
Thereafter, all additional fees are to be referred to the Audit 
Committee in advance, subject to the cap of 70% of the fees 
paid for the audit in the last three consecutive financial years.

Prohibited, in accordance with the EU Audit Reform and will be 
assessed going forward in line with the new FRC Ethical and 
Auditing Standards.

60  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

The level of non-audit fees as a proportion of the audit  
fee has typically been low at Rightmove. During the year, 
KPMG charged the Group £20,800 for non-audit services, 
representing 8% of the 2020 audit fee. Of this, £19,100 
related to the half-year review, and £1,700 for agreed-upon 
procedures in relation to the 2020 bonus outturn. Further 
details of these services can be found in Note 6 to the 
financial statements. 

Statement of Compliance with the Competition and 
Markets Authority (CMA) Order
The Group confirms that it has complied with The Statutory 
Audit Services for Large Companies Market Investigation 
(Mandatory Use of Competitive Processes and Audit 
Committee Responsibilities) Order 2014 (Article 7.1), 
including with respect to the Committee’s responsibilities 
for agreeing the audit scope and fees and authorising  
non-audit services.

External auditor effectiveness
The Committee places great importance on ensuring  
that the external audit is of high quality and effective. The 
Committee considered the quality and effectiveness of the 
external audit process in line with the FRC’s Practice Aid for 
Audit Committees (updated 2019). The effectiveness of  
the external audit process is dependent on several factors, 
including the quality, continuity, experience and training of 
audit personnel; understanding of the business model, 
strategy and risks; technical knowledge and degree of rigour 
applied in the review processes of the work undertaken; 
communication of key accounting and audit judgements; 
together with appropriate audit risk identification at the  
start of the audit cycle. 

The Committee also met with KPMG at various stages 
during the year, at times without management present,  
to discuss their remit and any issues arising from their  
work as the auditor.

The Committee evaluated the effectiveness of the audit 
process using a questionnaire together with input from 
management. Areas considered in the review included the 
quality of audit planning and execution, engagement with 
the Committee and management, quality of key audit 
reports and the capability and experience of the audit team. 
For the 2020 financial year, the Committee was satisfied  
that there had been appropriate focus and challenge on  
the primary areas of audit risk and concluded that the 
performance of KPMG remained efficient and effective  
in their role.

External auditor independence and objectivity
The Committee considered the safeguards in place to 
protect the external auditor’s independence. KPMG 
reported to the Committee that it had considered its 
independence in relation to the audit and confirmed to  
the Committee that it complies with UK regulatory and 
professional requirements and that its objectivity is not 
compromised. The Committee took this into account  
when considering the external auditor’s independence  
and concluded that KPMG remained independent and 
objective in relation to the audit.

Risk Management
The Audit Committee has considered the nature and extent 
of the Group’s risk management framework and reviewed 
the work undertaken by management and the Board to 
assess the Group’s principal risks and uncertainties, which 
included an assessment of each risk and the related 
response, and progress made against any actions. Further 
details on the Group’s approach to risk management is set 
out in the Risk management section of the Strategic Report.

Internal audit
The Group has an Internal Audit function, Rightmove 
Assurance, which is fully outsourced to PwC. The aim of 
Rightmove Assurance is to provide independent and 
objective assurance on the adequacy and effectiveness  
of internal control, risk management and governance 
processes. This includes assurance that underlying financial 
controls and processes are working effectively, as well as 
specialist operational and compliance reviews that focus on 
emerging risks in new and evolving areas of the business. 
The Rightmove Assurance plan for 2020 was approved in 
advance by the Audit Committee and covered a broad range 
of core financial and operational processes and controls, 
focusing on specific risk areas. Specialist reviews were 
undertaken in the following areas:
•  Data protection – consent management and privacy- 

by-design;

•  Van Mildert compliance with GDPR and FRC requirements;
•  Pricing;
•  Pricing-to billing-system; and
•  HR starters and leavers processes.

The Committee reviewed the reports provided by 
Rightmove Assurance that set out the principal findings  
of their reviews and agreed management actions. The 
Committee also reviewed open actions from previous 
reviews, together with monitoring the progress by 
management in completing these actions.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  61

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Audit Committee report continued

Approach to developing the 2021 internal audit plan
The approach to the 2021 internal audit plan is in line with 
prior years, in that it includes a combination of traditional 
internal audit and compliance reviews, primarily with a 
financial control, cyber or GDPR focus, as well as reviews  
with more of an advisory focus. In addition, as the business 
continues to evolve, with new sources of growth and with  
the increasing complexity of the environment within which 
Rightmove now operates, the Board wants to ensure an 
appropriate level of continuity in the monitoring of risks  
and controls throughout the year by senior management. 
Consequently, the 2021 internal audit plan will include some 
elements of in-house assurance activities to supplement 
the work of PwC, strengthening the second line of defence  
in the assurance model on page 22 and enhancing the 
on-going ownership of risk management by the business. 

PwC will continue to work closely with management and 
have completed their annual detailed review of the audit 
universe which highlights the various functional areas within 
Rightmove, the associated key process areas, related 
principal or emerging risks and where internal audit work has 
previously taken place. This review was then used as the 
basis for developing of the Rightmove Assurance plan for 
2021, to ensure an appropriate focus on the key risks facing 
the business and any in-house assurance activities.  

Effectiveness of the internal audit process 
The work of Rightmove Assurance provides a key source of 
additional assurance and support to management and the 
Audit Committee regarding the effectiveness of internal 
controls, as well as providing guidance and recommendations 
to further enhance the internal control environment and 
provide specialist insight into areas of change in the business. 

At the end of the year, the Audit Committee undertook a 
review of the effectiveness of the Rightmove Assurance 
function during 2020. The evaluation was led by the 
Committee Chair and involved issuing tailored evaluation 
questionnaires which were completed by Rightmove 
management, KPMG, and the Committee. The evaluation 
concluded that the function had a sound appreciation of the 
key issues facing the business, was realistic and robust with 
audit suggestions and added value to the business. 

Anti – bribery and whistleblowing
The Code includes a provision requiring the Committee  
to review arrangements by which employees of the Group 
may, in complete confidence, raise concerns about possible 
improprieties in relation to financial reporting or other 
matters. The Committee’s objective is to ensure that 
arrangements are in place for the proportionate and 
independent investigation of such matters and for the 
appropriate follow up action.

Rightmove is committed to the highest standards of quality, 
honesty, openness and accountability. The Group has a 
whistleblowing process, which enables employees of the 
Group to raise genuine concerns on an entirely confidential 
basis, that includes a third party ‘speak up’ facility provided  
by Navex Global (previously Expolink). The Committee 
receives reports on the communication of the 
whistleblowing policy to the business and on the use  
of the service which contains information on any 
whistleblowing incidents and their outcomes. 

The Board believes that it is important for the Group and its 
employees to follow clear and transparent business 
practices and consistently apply high ethical standards in  
all business dealings, thereby supporting the objectives of 
the Bribery Act 2010. A Bribery Policy and procedures exist 
to set out what is expected from employees and other 
stakeholders acting on the Group’s behalf to ensure that 
they protect both themselves and the Group’s reputation 
and assets. Employees are required to sign up to 
Rightmove’s Bribery Policy on appointment, and any 
updates are communicated to all employees. Rightmove  
has a zero-tolerance approach to bribery and any breach of 
the Bribery Act is regarded as serious misconduct, justifying 
immediate dismissal.

All corporate gifts and hospitality offered or received valued 
at more than £50 are recorded in the Group’s gifts and 
hospitality register. Prior approval is required for any gifts or 
hospitality greater than £100, and the register is examined 
by the Committee at least annually.

Internal controls 
The Board has overall responsibility for the Group’s system 
of internal controls and has established a framework of 
financial and other controls which is periodically reviewed in 
accordance with the FRC Guidance on Risk Management, 
Internal Control and Related Financial and Business 
Reporting (which integrates and replaced the earlier FRC 
guidance and the Turnbull Guidance) for its effectiveness.

62  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

•  A comprehensive disaster recovery plan and business 

continuity plan based on:
–  co-hosting of the Rightmove.co.uk website across three 
separate locations, which is regularly tested and reviewed;

–  the ability of the business to maintain business critical 

activities in the event of an incident; 

–  the capability for employees to work remotely in the 

event of a loss of one of our premises which is regularly 
tested through planned office closures;

–  regular testing of the security of the IT systems and 

platforms, regular backups of key data and ongoing threat 
monitoring to protect against the risk of cyber-attack; 

•  A framework which provides guidelines in meeting the 

Financial Conduct Authority regulatory requirements for 
our regulated entities;

•  A Group Data Protection Framework which provides 
guidelines in meeting the requirements of the data 
protection principles set out in the Data Protection  
Act 2018; 

•  A Cyber Security Plan which identifies and categorises 
cyber security threats and controls, which are regularly 
reviewed by the Board and Audit Committee;

•  A management sub-committee focused on additional risks 
posed by Covid-19 and related operating restrictions; and
•  Whistleblowing and bribery policies of which all employees 

are made aware, to enable concerns to be raised either with 
line management or, if appropriate, confidentially outside 
the line management.

Through the procedures outlined above, the Board, with 
advice from the Audit Committee, has considered all 
significant aspects of internal control for the year and up  
to the date of this Annual Report. No significant failings or 
weaknesses were identified during this review. However,  
had there been any such failings or weaknesses, the Board 
confirms that necessary actions would have been taken to 
remedy them.

The Board has taken, and will continue to take, appropriate 
measures to ensure that the chances of financial 
irregularities occurring are reduced as far as is reasonably 
possible by improving the quality of information at all levels in 
the Group, fostering an open environment and ensuring that 
financial analysis is rigorously applied. Any system of internal 
control is designed to manage rather than eliminate the risk 
of failure to achieve business objectives and can only provide 
reasonable and not absolute assurance against material 
misstatement or loss.

The Group’s management has established the procedures 
necessary to ensure that there is an ongoing process for 
identifying, evaluating and managing the principal risks to the 
Group. These procedures have been in place for the whole of 
the financial year ended 31 December 2020 and up to the 
date of the approval of these financial statements.

To date, Rightmove’s Internal Audit function, Rightmove 
Assurance, has been fully outsourced to PwC which provides 
the Group with additional independent assurance on the 
effectiveness of internal controls.

The key elements of the system of internal control are:
•  Major commercial, strategic, competitive, financial and 
regulatory risks are formally identified, quantified and 
assessed, by senior management, after which they are 
considered by the Board; 

•  A comprehensive system of planning, budgeting and 

monitoring Group results. This includes monthly 
management reporting and monitoring of performance 
against both budgets and forecasts with explanations for  
all significant variances;

•  An organisational structure with clearly defined lines of 

responsibility and delegation of authority, and an 
embedded culture of openness where business decisions 
and their associated risks and benefits are discussed and 
challenged; 

•  Clearly-defined policies for capital expenditure and 

investment exist, including appropriate authorisation levels, 
with larger capital projects, acquisitions and disposals 
requiring Board approval;

•  A Treasury function which manages cash flow forecasts 
and cash on deposit and is responsible for monitoring 
compliance with banking agreements and counterparty 
exposure limits;

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  63

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Nomination Committee report

Andrew Fisher
Chair of the Nomination Committee

Dear shareholder

I am pleased to present the Nomination Committee report  
for 2020.

The role of the Nomination Committee (the Committee) is  
to keep the structure, size and composition of the Board  
and Committees under review. Our primary objective is 
matching the skills, knowledge and experience of Directors  
to Rightmove’s business strategy and optimise Board 
performance, manage risk effectively and foster innovation  
in the business. 

The terms of reference of the Committee were reviewed  
and updated during the year and can be found on the 
Company’s website. 

The Committee fulfilled its terms of reference during the  
year by:
•  reviewing the Group organisation and succession plans;
•  nominating a new Chief Financial Officer; and
•  approving the format of internal Board and Committee 

evaluations, further details of which can be found later in  
this report.

The Committee continued its focus on Board and 
organisational succession, comparing Rightmove’s strategic 
objectives with the profiles of Directors and the Senior 
Leadership Team, to shape recruitment plans. 

Robyn Perriss stepped down from the Board as Finance 
Director on 30 June 2020 after over 12 years at Rightmove. 
Robyn’s contribution to Rightmove’s success was invaluable, 
and particularly significant in the areas of investor relations 
and financial management and control. We were delighted to 
welcome Alison Dolan to the Board as Chief Financial Officer 
on 7 September 2020. 

The Board currently consists of eight Directors including six 
Non-Executive Directors, all of which are considered to be 
independent, from diverse backgrounds and with gender 
balance in both executive and non-executive roles. 

I will be available at the AGM to answer any questions  
about the work of the Committee.

Andrew Fisher
Chair

64  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Composition and attendance at meetings
The Chair and Non-Executive Directors are members of the 
Committee. The Chief Executive Officer, Chief Financial 
Officer and the Director of People & Development attend 
meetings by invitation. At the request of the Chair, the CEO 
is normally invited to attend the meeting to discuss the 
organisation and succession plans.

Board induction and training
New Directors joining the Board undertake a tailored 
induction programme including meetings with key members 
of the management team. Non-Executive Directors have  
full access to our Executive Directors and Senior Leadership 
Team outside scheduled Board meetings and can attend 
Company and employee events and briefings. 

The Committee met twice during the year and attendance at 
the meetings is shown in the Corporate Governance report.

Membership 
The Committee is comprised of Non-Executive Directors, 
whose biographical details can be found in the Corporate 
Governance report. 

Throughout the year, all our Non-Executive Directors were 
considered by the Board to be independent. 

Appointments are for a period of up to three years, 
extendable by no more than two additional three-year 
periods, so long as Committee members continue to  
be independent.

Principal activities 
During the year the Committee has:
•  reviewed the composition and diversity of the Board;
•  reviewed the membership of Board committees;
•  approved the plans for the organisation and succession  

of the Executive Directors and senior management; 

•  considered the Board succession plan and 

recommendation of the preferred candidate for  
Chief Financial Officer;

•  agreed the process for an internal Board evaluation  

and considered actions arising; and

•  conducted the annual review of its terms of reference. 

The Chief Financial Officer’s induction was comprehensive, 
including online meetings with each member of the Senior 
Leadership Team, Non-Executive Directors, advisors,  
analysts and investors. In addition, our CFO had access  
to the secure Board portal containing papers from Board  
and Audit Committee meetings, Group policies, analysts’ 
and management reports and other relevant company 
documentation.

Individual Board members have access to training and can 
seek advice from independent professional advisers, at the 
Group’s expense, where specific expertise or training is 
required to enable them to perform their duties effectively. 

The Board receives technical briefings on key business 
activities, new products and technology; risks including 
emerging cyber security risks, data protection and other 
relevant regulations. All Directors are required to complete 
mandatory information security and data protection training, 
which is a requirement for all Rightmove employees.

Board diversity and experience
We are committed to maintaining a Board with diverse skills 
and backgrounds. The Committee has reviewed proposals 
to further develop a diverse talent pipeline in terms of 
gender and ethnicity for senior roles at Rightmove. 

Details of our Board diversity policy and the skills and 
experience of our Directors are set out in the Corporate 
Governance Report. 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  65

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSBoard effectiveness and evaluation 
In 2020, Directors completed an internally facilitated review 
of the Board and each of its Committees. The review 
concluded that Directors would benefit from more time in 
meetings and the Non-Executive Directors would welcome 
the opportunity to meet more often than scheduled 
meetings. The 2021 Board programme has been extended 
to include more employee engagement activities and Board 
agendas have been lengthened to allow more time for 
business presentations and briefings for Non-Executive 
Directors with the Chair. The increased time commitment 
required in 2020 is not expected to reduce in future, owing  
to the Board’s increased focus on environmental, social and 
governance issues, including stakeholder engagement.

An externally facilitated Board and Committee evaluation  
will be conducted in 2021.

Governance  |  Nomination Committee report continued

Board succession and independence
The Nomination Committee takes a long-term view of Board 
succession, which has been informed by the externally 
facilitated Board Strategy Review in 2018 and refreshed 
Board skills accordingly. In 2020, the Committee considered 
current Board skills and the talent pipeline in light of the Board 
approved Group strategic plan. All key roles currently have 
recognised successors; additionally a number of individuals 
have been identified with strong potential to join the Senior 
Leadership Team and possibly the Board in the future.

Following the announcement that Robyn Perriss would  
step down from the Board as Finance Director at the end  
of June 2020, the Committee appointed Russell Reynolds 
Associates, to conduct an external search for a suitable 
candidate for the position of Chief Financial Officer. In 
August, following an extensive search and interview process, 
the Board considered the Chief Executive’s proposal to 
appoint Alison Dolan, former Chief Strategy Officer at News 
UK, as CFO and approved her appointment with effect from 
7 September 2020. Each Non-Executive Director met  
Alison online in advance of her start date. Russell Reynolds 
Associates has no other connection with the Company or 
any individual directors.

The Board has determined that all Non-Executive Directors 
are independent in character and judgment and have 
enough capacity to meet their commitments to Rightmove, 
including during periods when greater involvement may be 
required of them. Directors were all able to meet the extra 
demands on the Board’s time in 2020, in response to the 
coronavirus pandemic.

66  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Governance  |  Directors' remuneration report

Annual Statement by the Chair of the Remuneration Committee

Lorna Tilbian
Chair of the Remuneration Committee

Dear Shareholder
I am pleased to present our Directors’ Remuneration 
Report for Rightmove (the Company) together with its 
subsidiary companies (the Group) for the year ended 
31 December 2020. 

Our report explains the work of the Committee and how 
it applied the Remuneration Policy, which was approved 
by shareholders during the year. The Remuneration Policy 
and its application is summarised in ‘Remuneration at a 
glance’ below. Full details of the 2020 Remuneration 
Policy can be found on the Company’s website at  
www.plc.rightmove/investors/corporate-governance/
remuneration-policy.co.uk.

Remuneration priorities in 2020
The Committee’s key objective is to design and implement 
a remuneration policy to attract, reward, retain and incentivise 
our management team and wider workforce to deliver 
Rightmove’s long-term business strategy. The Committee’s 
focus in 2020 was to support the Board and management 
team in a year of great uncertainty, to ensure that the interests 
of our employees, customers and shareholders were taken 
into consideration in a fair and balanced way. 

The Company’s directors and the senior management team 
offered to accept a 20% pay cut between April and July, 
during which time around one third of Rightmove employees 
were furloughed. In order to protect the Group’s liquidity 
during the first lockdown, the Board elected to take a grant 
of £750,000 from the Coronavirus Job Retention Scheme in 
April, which was repaid in full in September, when the Group’s 
trading position became more certain. Executive Directors’ 
bonuses for 2020 will be just 18.5% of the maximum award, 
reflecting the significant impact on the Group’s results of 
offering discounts to our customers. 

Despite a year of uncertainty, we have maintained all 
employee benefits, including an award of free shares under 
the Share Incentive Plan and the annual Sharesave grant 
of options. In addition, a small cash bonus was paid to all 
employees (other than directors and senior managers 
already in a bonus scheme) in December, in recognition of 
the outstanding contribution our teams have made to the 
business in the face of the extraordinary personal challenges 
in the working and broader environment. 

2020 performance and reward
The Committee’s key role is to ensure that Directors’ 
remuneration fairly reflects the overall performance of  
the Group, through the achievement of pre-set 
performance targets. 

The Committee reviewed business performance against the 
bonus plan objectives for 2020 and recommended an annual 
bonus payment of 18.5% for Executive Directors. The bonus 
level achieved primarily reflects the reduction in Group 
revenue relative to 2019, which reduced adjusted operating 
profit(1) below the threshold target. Likewise, the threshold 
was not met for Other revenue growth nor for Tenant 
Services. The remaining two targets were achieved: 
audience growth in time spent on our platforms, compared 
to time spent on Rightmove’s closest competitors, achieved 
the maximum target; and the employee ‘great place to work’ 
satisfaction score(2) increased to 93% (2019: 81%), 
exceeding the threshold of 90%. 

In making its recommendation, the Committee considered 
whether the performance measures and resulting bonus 
calculation were a fair and reasonable outcome for 2020, 
and if any bonus should be payable to Executive Directors. 
It was discussed and agreed that as business performance 
was strong in the second half of 2020, with the successful 
unwinding of customer discounts, record traffic levels and 
strong employee engagement, a bonus of 18.5% of the 
maximum was an appropriate outcome in the context of 
business performance, the shareholder experience and 
our employees’ experience. Therefore, no discretion was 
applied to this bonus outcome. 

Despite the challenges arising from the coronavirus 
pandemic in 2020, Rightmove has outperformed the market 
over the three-year performance period from 1 January 
2018 to 31 December 2020. Rightmove’s TSR growth over 
that period exceeded the FTSE 350 Index by over 50%, 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  67

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Directors' remuneration report continued

resulting in 25% of the Performance Share Plan (PSP) awards 
granted in 2018 vesting in March 2021 (the maximum award 
relating to TSR performance). However, Rightmove’s 
adjusted basic EPS(3) fell by 37% over the performance 
period, reflecting the revenue loss from customer discounts, 
which meant that the threshold target of 20% growth was 
not achieved, the result of which is that 75% of the awards 
will not vest. The Committee reviewed and received 
verification of both performance conditions, set at the 
beginning of the performance period, and believes the 
overall outturn against the performance conditions is fair 
and accurate. 

period. These targets are considered to be demanding in 
light of the current trading environment, the Group’s 
starting position, internal financial planning and external 
market expectations for future growth. In view of the 
continued uncertainty facing Rightmove and our customers, 
the targets are considered to be as stretching as previous 
years and provide a realistic incentive at the lower end of the 
performance range, but require exceptional performance to 
achieve full vesting. On this basis, the Committee is satisfied 
that the range of targets remains appropriately demanding, 
and no less challenging than the range of targets set for 
prior year awards. 

2021 Remuneration
The Committee has approved a 1% increase in Executive 
Directors’ salaries from 1 January 2021, in line with the 
all-employee pay rise in accordance with the Policy and 
no change to the range of benefits, described in the 
2020 Remuneration Policy.

The 2021 Bonus plan targets have been adjusted and 
weighted to align with key performance targets in the 
business strategy. 80% of the bonus will be determined 
by financial targets, compared to 70% in 2020. The Rental 
Services target is now a financial measure and as such we 
have increased its weighting by 5%, with a corresponding 
reduction of 5% in the profit target. Both represent 
challenging revenue generation targets to achieve in the 
current trading environment:
•  60% (reduced from 65%) for a challenging operating profit 

target above 2020;

•  15% for absolute growth in traffic, compared to our nearest 

competitors;
•  10% for a stretching Other revenue(4) target above 2020;
•  10% (increased from 5%) for achieving a revenue target 

for Rental Services; and

•  5% for employee engagement, based on our ‘Have Your 

Say’ survey.

The Remuneration Committee has reviewed the weighting 
of the EPS and TSR performance measures and the EPS 
targets, which applied to the PSP awards granted in 2020, 
to take account of the current economic uncertainty,  
and to reflect current external consensus for the financial 
measures. The Committee decided to increase the 
percentage of the 2021 PSP awards that vest based on 
relative TSR performance from 25% to 50% and reduce 
the weighting of the EPS vesting condition from 75% to 
50% of the awards. 

With a view to ensuring that appropriately stretching but 
achievable targets are set in light of market expectations 
for the Group, the EPS growth ranges from threshold to 
maximum have been set as 98% to 107% growth (i.e. 
broadly doubling EPS) over the three-year performance 

68  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

The Committee intends to review the weighting of the 
performance measures and target ranges for future grants 
to ensure they continue to be appropriately stretching, 
taking into account internal and external forecasts and 
overall market stability.

Employee remuneration and engagement
The Committee has received feedback on employee 
sentiment during the year, including two ‘Have your Say’ 
surveys, an additional survey and feedback on employees’ 
experience of lockdown and frequent online all-employee 
webinars. We have considered the need to balance rewards 
for effort, which has been very high, with financial 
performance, which has been hampered by the effects of 
the pandemic. We have recommended management’s 
proposal to continue and extend the Free Share award under 
the Share Incentive Plan and offer Sharesave options for all 
Group employees in 2020. The annual pay award for 2021  
will be 1% for all employees and directors. 

Shareholder engagement
I have written to investors holding in total over 50% of Rightmove 
shares to inform them of these changes and to seek feedback. 
Our major shareholders have supported these changes. I will also 
be available at the AGM to answer any questions you may have 
on the application of the Remuneration Policy in 2020 and its 
proposed application in 2021.

Lorna Tilbian
Chair of the Remuneration Committee

26 February 2021

(1)  Operating profit before share-based payments and NI on share-based incentives.
(2)  Based on the number of employee respondents selecting ‘Yes’ as a response 

to this question in the annual employee survey.

(3)  Calculated using operating profit before share-based payments and NI on share-
based incentives with no related adjustment for tax. Prior year EPS has been 
adjusted for the 10:1 share subdivision effective on 31 August 2018. 

(4)  Revenue excluding Agency and New Homes.

Governance  |  Remuneration at a glance

2020 Financial performance 

Revenue

Operating profit(1)

Returns to shareholders

-29%

-37%

£30.1m

Pay and performance for 2020
The charts below show the actual remuneration for the Chief Executive Officer for 2020 and the Chief Financial Officer, from her 
appointment in September 2020. The charts include data for salary, bonus and the LTIP (performance shares) granted in 2018,  
with a performance period ending on 31 December 2020. The charts exclude data for benefits, pensions and the former Finance  
Director’s remuneration, details of which can be found in the single remuneration figure table. 

Chief Executive Officer – Peter Brooks-Johnson

Chief Financial Officer – Alison Dolan

(12 months’ remuneration)

(4 months’ remuneration)

£124.1

Maximum

£510.6

£893.6

£893.6

Maximum

£220.5

0
0
0
£

Actual

£477.7

£363.2

£165.3

Minimum

£510.6

0
0
0
£

Actual

£220.5

£40.8

£124.1

Minimum

£124.1

0

500

1000

1500

2000

2500

0

500

1000

1500

2000

2500

Salary

Bonus

LTIP

Salary

Bonus

LTIP

Annual bonus achievement – 18.5%

Long-term incentive plan performance – 25%

Performance Target
Operating profit 
Growth in absolute time on 
site in minutes relative to 
our nearest competitors(1)

Threshold
£213.3m
Same 
absolute 
growth in 
minutes

Innovation – growth in  
Other revenue(2)
Tenant Services – number 
of new independent agency 
branches using Van Mildert 
referencing in 2020

Employee survey 
respondents who think 
‘Rightmove is a great place 
to work’

£2.0m

360

90%

Actual
£135.1m
Growth in time spent 
on Rightmove, 
increased by 12%  
compared to  
an 8% fall in 
competitors’ traffic
Other revenue was 
lower year on year
There was a net 
reduction in the 
number of branches 
using Van Mildert 
referencing
93%

Bonus % 
achieved
0%
15.0%

Adjusted basic EPS(3)
EPS fell by 37% over three years, 
missing the threshold of 20% growth; 
this element of the 2018 PSP awards 
will not vest in 2021.

Total Shareholder Return
25% out of a maximum of 25% 
for this element of the 2018 PSP 
awards will vest as relative three-
year TSR performance exceeded 
the FTSE 350 index by over 50%.

Adjusted basic EPS(3)

0%

0%

3.5%

Total Shareholder Return

Shareholder alignment

Shareholding guidelines
200% of salary for all Executive 
Directors

Proportion of variable awards 
received in shares
80% of performance-related pay 
for 2020 was awarded in Rightmove 
shares

(1)  Time in minutes spent on Rightmove platforms, measured by comScore, relative to our 

nearest competitors. 

(2)  Other business revenue is all revenue excluding Agency and New Homes.
(3)  Calculated using operating profit before share-based payments and NI on share-based 

incentives with no related adjustment for tax.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  69

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSPence per shareSource: Rightmove Source: Thomson Reuters67% out of a maximum 75% of 2016 PSP awards vest on achievement of three-year EPS growth of 51%.0510152016.320.212.92017201820202019Underlying basic EPS(2)18.3Value £                  Dec 2017Dec 2018Dec 2019Dec 2020Total shareholder return Rightmove FTSE 100 FTSE 350This graph shows the value, by 31 December 2020, of £100 invested in Rightmove on 31 December 2017, compared with the value of £100 invested in the FTSE 100 and the FTSE 350 Indices on the same date.-3%+48%-5%6080100120140160Pence per shareSource: Rightmove Source: Thomson Reuters67% out of a maximum 75% of 2016 PSP awards vest on achievement of three-year EPS growth of 51%.0510152016.320.212.92017201820202019Underlying basic EPS(2)18.3Value £                  Dec 2017Dec 2018Dec 2019Dec 2020Total shareholder return Rightmove FTSE 100 FTSE 350This graph shows the value, by 31 December 2020, of £100 invested in Rightmove on 31 December 2017, compared with the value of £100 invested in the FTSE 100 and the FTSE 350 Indices on the same date.-3%+48%-5%6080100120140160Governance  |  Directors’ remuneration report continued

2020 Remuneration Policy

Base salaries

Pension

Policy

Application

Executive Directors will normally receive 
inflationary adjustments to salaries in line with 
wider workforce increases

Rightmove contributes 6% of base salary, subject 
to an employee contributing a minimum of 3% of 
base salary

Annual bonus and Deferred Share Bonus Plan 
(DSP)

Maximum 175% of salary, with 40% cash and 60% 
deferred into Company shares for two years

Performance Share Plan (PSP)

Awards granted at 175% of salary. Introduction of 
two-year post-vesting holding period 

Executive Directors will receive a 1% pay rise in line 
with the wider workforce from 1 January 2021

The CEO and former Finance Director elected not 
to participate in the Group pension plan during the 
year. The current CFO joined the Group pension 
scheme, on the same terms as all employees, in 
December 2020

Directors’ 2019 bonus awarded in March 2020 
based on a maximum of 125% of salary. The 
CEO and CFO will be awarded cash and deferred 
bonuses for 2020 in March 2021 based on a 
maximum of 175% of salary with 60% deferred 
into shares

The CEO and CFO were granted awards in 
September 2020, based on the three-year 
performance period from 1 January 2020 to 
31 December 2022 at 175% of salary, 
exercisable from September 2025

Malus and Clawback

Enhanced malus and clawback apply to DSP and 
PSP awards

Applied to the 2020 PSP award and will be applied 
to the 2021 PSP and DSP awards

Shareholding Guidelines

200% of basic salary 

Post cessation shareholding requirements

Non-executive director fees (including the 
Company Chair and additional fees for chairing 
Board Committees)

A two-year post-employment holding period will 
apply to share awards granted from May 2020, with 
100% of the shareholding requirement (or actual 
holding, if lower) retained for the first year, and 
50% for the second year

The fees for Non-Executive Directors are reviewed 
periodically (normally every three years). Fee levels 
reflect the responsibility, skills and knowledge 
required to perform each role and the expected 
time commitment

–

–

A fee review and benchmarking of all roles was 
completed in early 2021. The Senior Independent 
Director’s fee was increased to £10,000, in line 
with the additional commitments of that role. It 
was also agreed that an all employee increase of 
1% would be added to all non-executive director 
fees in 2021 

70  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

External advisors
Deloitte LLP (Deloitte) is the Committee’s remuneration 
advisor. Deloitte is a member of the Remuneration 
Consultants Group and has signed up to its Code of Conduct.

In 2020, the Company paid fees of £17,500 to Deloitte  
in respect of services to the Committee. The Committee 
reviews its relationship with external advisors on a regular 
basis and is satisfied that there are no conflicts of interest. 
Aside from other remuneration-related support provided  
in their role as advisors that was not considered to be of 
material assistance to the Committee (e.g. provision  
of accounting fair values for Rightmove share awards), 
Deloitte did not provide any other services to the  
Company during the year.

What has the Committee done during the year? 
The Committee considered and, where appropriate, 
approved key remuneration items including:

Pay and incentive plan reviews
•  annual review and approval of Executive Directors’ base 

salaries and benefits;

•  review of 2020 business performance against relevant 

performance targets to determine annual bonus payments 
and vesting of long-term incentives;

•  review and approval of appropriate benchmarks and 
performance measures for the annual performance-
related bonus and 2021 PSP awards to ensure measures 
are aligned with strategy and that targets are achievable 
and appropriately stretching;

•  approval of share awards granted in March under the  

DSP and in September 2020 under the PSP; 

•  recommend the remuneration package for the new 

Chief Financial Officer, Alison Dolan; and

•  ongoing monitoring of remuneration for the Senior 

Leadership Team.

Annual Report on Remuneration

Remuneration Committee purpose and membership
Terms of reference 
The Committee is primarily responsible for making 
recommendations to the Board on the Company’s  
overall remuneration policy and framework, setting the 
remuneration of the Chair, Executive Directors and the 
Senior Leadership Team. The Committee’s primary 
objective in formulating and applying the Remuneration 
Policy is the effective recruitment, retention and fair  
reward of directors and employees. 

In accordance with the Code, the Committee also 
recommends the structure, and monitors the level of 
remuneration for management, below Board level. The 
Committee is aware of, and advises on, the employee benefit 
structures throughout the Group and ensures that it is kept 
aware of any potential business risks arising from those 
remuneration arrangements. The remuneration and terms 
of appointment of the Non-Executive Directors are 
determined by the Board as a whole.

The Committee has formal terms of reference which are 
reviewed annually and updated as required. These are 
available on the Company’s website at plc.rightmove.co.uk.

Membership
The following independent Non-Executive Directors were 
members of the Committee during 2020:

  Lorna Tilbian (Chair of the Committee)

  Rakhi Goss-Custard 

Jacqueline de Rojas 

 The Committee met seven times during 2020 and 
attendance at meetings is shown in the Corporate 
Governance Report. The Committee will meet as necessary, 
but normally at least five times a year. The quorum for 
meetings of the Committee is two members. The Company 
Secretary acts as Secretary to the Committee.

Only members of the Committee have the right to attend 
Committee meetings. The Committee Chair has invited 
the Chair of the Board to attend meetings except during 
discussions relating to his own remuneration. The CEO  
is also invited to meetings when the Committee is 
considering his recommendations on the remuneration  
of the Chief Financial Officer and the Senior Leadership 
Team. No Executive Director is involved in deciding their 
own remuneration.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  71

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
Governance  |  Directors’ remuneration report continued

Governance and strategy
•  review of the 2020 AGM voting and feedback from 

institutional investors;

•  engagement with shareholders on the application of the 

2020 Remuneration Policy in 2021;

•  review and approval of the Directors’ Remuneration Report;
•  evaluation of the Committee’s performance during the 

year; and

•  review of the Committee’s terms of reference. 

Remuneration Policy
In formulating the Remuneration Policy approved by 
shareholders in 2020 (‘the 2020 Policy’), the Committee 
considered the following principles recommended in 
the Code: 
•  Clarity – the 2020 Policy is designed to allow our 

remuneration arrangements to be structured in a way that 
clearly supports the financial objectives and the strategic 
priorities of the Group. The Committee remains committed 
to reporting on Rightmove’s remuneration practices in a 
transparent, balanced and straightforward way.
•  Simplicity – the 2020 Policy consists of three main 

elements: fixed pay (salary, benefits and pension), an annual 
bonus award and a long-term incentive award. The annual 
bonus award is based on a combination of our financial and 
operational KPIs. The vesting of LTIP awards is based on 
EPS growth and relative TSR performance. 

•  Risk – the 2020 Policy is in line with Rightmove’s risk 

appetite. The Committee has the discretion to reduce 
variable pay outcomes where these are not considered to 
represent overall Group performance or the shareholder 
experience. Over half (60%) of bonus awards are deferred 
into shares, and vested shares under the LTIP must be 
retained for a further two years, ensuring that Executive 
Directors are motivated to deliver longer-term sustainable 
performance.

•  Predictability – the Committee considers the impact of 

various performance outcomes on incentive levels when 
determining overall executive pay levels. 

•  Proportionality – a substantial portion of the package 
comprises performance-based reward, linked to the 
delivery of strong Group performance and the 
achievement of key strategic objectives. The Committee 
will use its discretion where required to ensure that 
performance outcomes are appropriate.

•  Alignment to culture – in determining executive 

remuneration policies and practices, the Committee 
considers the overall remuneration framework for our 
wider workforce as part of its review, including employee 
engagement and satisfaction levels, succession plans 
including diversity, to ensure executive remuneration is 
aligned to Rightmove’s culture.

72  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Directors’ remuneration 
This section of the report sets out how the 2020 Policy was applied in 2020, along with changes in Directors’ share interests 
during 2020. Information that is audited is clearly indicated.

Directors’ Single Figure Remuneration Tables (audited)
The remuneration of the Directors of the Company during 2020 for time served as a Director is as follows: 

Fixed Pay

Performance-related pay

Salary/ fee(1)
£

Benefits(2)
£

Pension(3)
£

Fixed pay 
subtotal
£

Annual 
bonus(4)
£

Long-term 
incentives(5) 
£

Variable pay 
subtotal
£

Total 
remuneration  
in 2020
£

Executive Directors

Peter Brooks-Johnson 

477,736

2,224

–

479,960

165,312

363,176

528,488

1,008,448

Alison Dolan(6)

Robyn Perriss(7)

Non-Executive Directors(8)

Andrew Fisher

Jacqueline de Rojas 

Rakhi Goss-Custard

Andrew Findlay 

Lorna Tilbian 

Amit Tiwari 

124,091

–

1,950

126,041

40,793

–

40,793

166,834

165,868

1,244

187,121

56,136

51,458

65,492

65,492

51,458

–

–

–

–

–

–

–

–

–

–

–

–

–

167,112

23,747

197,970

221,717

388,829

187,121

56,136

51,458

65,492

65,492

51,458

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

187,121

56,136

51,458

65,492

65,492

51,458

(1)  All directors volunteered a 20% reduction in their salaries and fees for four months (April to July 2020); a total reduction of £83,228. 
(2)  Benefits in kind for the Executive Directors relate to private medical insurance and the medical cash plan.  
(3)  Alison participated in the Rightmove pension scheme on the same terms as all employees.
(4)  The annual bonus amount relates to the accrued payment in respect of the full year results for the year ended 31 December 2020 including the deferred element  

(60% of the annual bonus is deferred in shares with a two-year vesting period). 

(5)  The value of the long-term incentives  includes:

•   nil cost PSPs where vesting is calculated by taking the number of nil cost options expected to vest in March 2021 (including dividend roll-up), which are subject to the 

three-year performance period, ending on 31 December 2020, multiplied by the year end closing share price of £6.51, and 

•   the capital gain of £8,791 on the CEO’s Sharesave option which vested on 1 November 2020, is the difference between the option grant price of £3.29 (adjusted for 

the share subdivision) and £6.51, being the market value of shares at 31 December 2020.

The increase in the value of the PSP awards vesting in 2020, due to share price appreciation, was £136,951 for the CEO and £76,505 for the former Finance Director. 

(6)  Salary and benefits for four months from 7 September 2020.
(7)  Salary and benefits are shown to 30 June 2020, being the period of Robyn’s service as a Director; her bonus and performance shares were pro-rated to 30 June 2020.
(8)  The basic fee for all Non-Executive Directors (excluding the Chair) in 2020 was £55,000; Committee Chairs (excluding Nomination Committee) received an additional 

fee of £15,000, and the Senior Independent Director received an additional fee of £5,000.  The Chair’s fee is £200,000. All fees were subject to a voluntary 20% 
reduction for four months, from April to July 2020.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  73

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Directors’ remuneration report continued

The remuneration of the Directors of the Company during 2019 (audited) was: 

Fixed Pay

Performance-related pay

Salary/ fee
£

Benefits(1)
£

Fixed pay 
subtotal
£

Annual 
bonus(2)
£

Long-term 
incentives(3) 
£

Variable pay 
subtotal
£

Total 
remuneration  
in 2019
£

500,605

2,407

503,012

406,742 1,246,005 1,652,747

2,155,759

359,552

1,420

360,972

292,136

897,471 1,189,607

1,550,579

58,207

55,000

70,000

64,620

32,083

185,000

27,174

–

–

–

–

–

–

–

58,207

55,000

70,000

64,620

32,083

185,000

27,174

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

58,207

55,000

70,000

64,620

32,083

185,000

27,174

Executive Directors

Peter Brooks-Johnson 

Robyn Perriss

Non-Executive Directors(4)

Jacqueline de Rojas(5)

Rakhi Goss-Custard

Andrew Findlay(6)

Lorna Tilbian(7)

Amit Tiwari(8)

Scott Forbes

Peter Williams(9)

(1)  Benefits in kind for the Executive Directors relate to private medical insurance and the medical cash plan. 
(2)   The annual bonus amount relates to the accrued payment in respect of the full year results for the year ended  

31 December 2019 including the deferred element (60% of the annual bonus is deferred in shares with a two-year vesting period). 

(3)  The value of the long-term incentives includes: 

•   nil cost PSPs where vesting is calculated by taking the number of nil cost options expected to vest in March 2020 (including dividend roll-up), which are dependent 

on the three-year performance period ended 31 December 2019 and multiplying by the year end closing share price of £6.34; and

•   the capital gain of £6,375 on the Sharesave option exercised by the CEO in March 2019, which reflects the difference between the option grant price of £2.96 

(adjusted for the share subdivision in August 2018) and £5.06, being the market value of shares on exercise.

The increase in the value of PSP awards vesting in 2019 due to share price appreciation was £452,401 for the CEO and £331,877 for the Finance Director. 
(4)  The basic fee for all Non-Executive Directors (excluding the Chair) rose from £50,000 in 2018 to £55,000 from 1 January 2019. Committee Chairs (excluding 

Nomination Committee) received an additional fee of £15,000, and the Senior Independent Director received an additional fee of £5,000. The Chair’s fee rose  
from £170,000 in 2018 to £185,000 in 2019.

(5)  Fee as a Non-Executive Director to 10 May 2019, and as Senior Independent Director thereafter.
(6)  Fee as a Non-Executive Director and Audit Committee Chair in 2019.
(7)  Fee as a Non-Executive Director to 10 May 2019, and as Remuneration Committee Chair thereafter.
(8)  Fee for seven months from appointment on 1 June 2019.
(9)  Fee for the period to retirement on 10 May 2019.

Defined contribution pension
The Group operates a stakeholder pension plan for employees under which Rightmove contributes 6% of base salary, 
subject to the employee contributing a minimum of 3% of base salary. Alison Dolan elected to join the Group pension  
plan in December 2020, on the same basis as all employees. The Company does not contribute to any personal pension 
arrangements.

External appointments
With the approval of the Board in each case, Executive Directors may accept one external appointment as a non-executive 
director of another listed or similar company and retain any fees received. 

Peter Brooks-Johnson is a Non-Executive Director of Adevinta ASA, the international online classifieds operation, which 
is listed on the Oslo Børs. Peter received a director’s fee of €72,000 from Adevinta for the year to 31 December 2020  
(2019: 597,000 Norwegian Krone).

74  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

 
How was pay linked to performance in 2020?
Annual bonus plan 
The incentive for the financial year ended 31 December 2020 was in the form of a cash bonus of up to 70% of salary and 
a DSP bonus of up to 105% of salary (i.e. 175% in total awarded under the 2020 Policy). The bonus, both cash and DSP 
elements, was determined by a mixture of operating profit performance (65%) and key performance indicators (35%) 
relating to underlying drivers of long-term revenue growth.

When comparing performance against the 2020 bonus targets set, the Committee determined that 18.5% of the maximum 
achievable cash and DSP bonus should be paid to the Executive Directors in March 2021. Accordingly, a cash bonus of 13% 
of base salary (out of a maximum of 70%) will be paid to the executives and 19% of base salary (out of a maximum of 105%) 
will be granted to the Executive Directors under the DSP, which will be deferred until March 2023.

Details of the achievement of bonus targets are provided in the following table:

Measure

Target 

As a % of  
maximum bonus 
opportunity

Actual performance achieved 

Resulting 
bonus  
% achieved

Financial targets

Operating profit 

Strategic targets

Traffic market share

Other business 
revenue(1)

Tenant Services(2)

Growth in operating profit:
• £10m: 25% payout
• £21.4m: 100% payout

Growth in time in minutes spent on 
Rightmove platforms as measured  
by comScore relative to Rightmove’s 
nearest competitors:
•  Same absolute growth: 25% payout
•  50% higher absolute growth: 

100% payout

• Growth of £5.0m: 25%
• Growth of £6.5m: 100%

The number of new independent 
agency branches using Van Mildert 
referencing in 2020:
• 360 branches: 25% payout
• 480 branches: 100% payout 

Employee engagement(3) Percentage of respondents to 
the employee survey who say 
‘Rightmove is a great place to work’:
• 90%: 25% payout
• 95%: 100% payout

65% Operating profit was lower year 

0%

on year 

15% Growth in time in minutes spent on 
Rightmove platforms year on year 
was 12%, compared to a fall in time 
spent on our nearest competitors’ 
platforms

10% Revenue was lower year on year

5% There was a net reduction in the 

number of branches using Van 
Mildert referencing

15.0%

0%

0%

5% 93% of respondents say  

3.5%

‘Rightmove is a great place to work’

Total

100%

18.5%

(1)  Revenue excluding Agency and New Homes. 
(2)  Referencing services provided by Van Mildert Landlord and Tenant Protection Limited.
(3)  Based on the results of the annual employee engagement survey.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  75

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Directors’ remuneration report continued

Long-term incentives vesting during the year
The PSP awards granted to Peter Brooks-Johnson and 
Robyn Perriss in March 2018 were subject to adjusted EPS 
(75% of the awards) and relative TSR (25% of the awards) 
performance conditions that related to the three-year 
period ended 31 December 2020. The vesting schedule  
for the relative TSR element of  the 2018 PSP awards is set 
out below:

Share awards granted during the year (audited)
On 17 September 2020 Peter Brooks-Johnson and Alison 
Dolan were awarded shares under the PSP, which vest in 
September 2023, and are subject to a mixture of EPS 
(75% of the awards) and TSR relative to the FTSE 350 Index 
(25% of the awards) performance with the greater weighting 
on EPS to reflect its particular relevance to the performance 
of the business.

Relative TSR condition

Less than the Index

Equal to the Index

25% higher than the Index

% of award vesting  
(maximum 25%)

Executive Director

Basis of  
grant

Number  
of shares

Face value 
of award(1)

0%

Peter Brooks-Johnson

6.25%

25%

Alison Dolan

175% of 
base salary

175% of 
base salary

 143,034

£893,580

84,970(2)

 £530,833

Intermediate performance

Straight-line vesting

At the end of the performance period, Rightmove’s TSR 
was 48% compared to -3% for the FTSE 350 Index. This 
performance is over 50% above the Index and therefore this 
part of the award will vest at the maximum level of 25% on 
28 February 2021.

Rightmove’s adjusted basic EPS growth is measured over a 
period of three financial years (2018 to 2020); the vesting 
schedule is set out below:

Basic adjusted EPS growth from  
2018 to 2020

Less than 20%

20%

50%

% of award vesting  
(maximum 75%)

0%

18.75%

75%

Between 20% and 50%

Straight-line vesting

At the end of the performance period, adjusted basic EPS 
was 12.9p which is 37% lower than basic adjusted EPS of 
16.3p for the base year 2017. Therefore, there will be nil 
vesting for this part of the award (maximum of 75%).

76  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

(1) 

(2) 

 Based on the average mid-market share price for the three consecutive days 
prior to grant, taken from the Daily Official List, of £6.25.
 Alison Dolan’s PSP award was prorated by 28/36 for time employed during the 
performance period (7 September 2020 to 31 December 2022).

The vesting schedule for the relative TSR element of 
Executive Directors’ 2020 PSP awards is set out below. 
It is consistent with the TSR condition used for previous 
grants under the share option plan and will be assessed 
against the FTSE 350 Index. Performance will be 
measured over three financial years.

Relative TSR condition

Less than the Index

Equal to the Index

25% higher than the Index

% of award vesting  
(maximum 25%)

0%

6.25%

25%

Intermediate performance

Straight-line vesting

Rightmove’s EPS growth will be measured over a period of 
three financial years (2020-2022). The EPS figure used will 
be equivalent to the Group’s basic EPS (based on the 
Group’s operating profit). 

The following vesting schedule will apply for Executive 
Directors’ awards granted in 2020:

Basic EPS growth from  
2020 to 2022

Less than 14%

14%

44%

% of award vesting  
(maximum 75%)

0%

18.75%

75%

Between 14% and 44%

Straight-line vesting

The benchmark basic EPS for the financial year 2019 from 
which these targets will be measured is 19.6p.

Share–based incentives held by the Executive Directors and not exercised as at 31 December 2020 (audited)

)
1
(
0
2
0
2
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a
u
n
a
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1

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i

d
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n
a
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e
t
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d
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Executive Directors

Peter Brooks–Johnson

p
u
–

l
l

o
r

)
1
(
e
c
i
r
p
e
s
c
r
e
x
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i

d
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s
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e
x
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i
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p
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r
a
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s
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g
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i

e
s
c
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x
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f
o
e
t
a
d
t
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128,532

–

£0.00

(128,532)(2)

01/03/2016 
(PSP)

01/03/2017 
(PSP)

09/05/2017 
(PSP)

01/10/2017 
(Sharesave)

28/02/2018 
(DSP)

28/02/2018 
(PSP)

01/10/2018 
(Sharesave)

06/03/2019 
(DSP)

06/03/2019 
(PSP)

04/03/2020 
(DSP)

17/09/2020 
(PSP)

30/09/2020 
(Sharesave)

£0.00

(42,490)(4)

186,910

6,297(3)

£0.00

34,570

1,165(3)

£0.00

2,730

42,490

212,310

2,313

56,498

204,746

–

–

–

–

–

–

£3.29

£0.00

£3.89

£0.00

£0.00

–

–

–

39,282(5)

£0.00

143,034(6)

£0.00

1,754(7)

£5.13

–

–

–

–

–

–

–

–

–

–

l

t
a
d
e
h
s
e
v
i
t
n
e
c
n

i

0
2
0
2
r
e
b
m
e
c
e
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1
3

e
t
a
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g
n
i
t
s
e
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e
t
a
d
y
r
i
p
x
E

–

01/03/2019 28/02/2021

d
e
s
a
b
–
e
r
a
h
S

d
e
s
p
a
L

–

(28,037)

165,170

01/03/2020 28/02/2022

(5,186)

30,549

09/05/2020 08/05/2022

–

–

–

–

–

–

–

–

–

2,730

01/11/2020 30/04/2021

–

28/02/2020 27/02/2021

212,310

28/02/2021 27/02/2023

2,313

01/11/2021 30/04/2022

56,498

06/03/2021 05/03/2022

204,746

06/03/2022 05/03/2024

39,282

04/03/2022 03/03/2023

143,034

17/09/2023 17/09/2027

1,754

01/11/2023 30/04/2024

–

–

–

–

–

–

–

–

–

–

–

–

Total

871,099

191,532

–

(171,022)

– 

(33,223)  858,386 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  77

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Governance  |  Directors’ remuneration report continued

d
e
t
n
a
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d
e
s
a
b
–
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r
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Alison Dolan

17/09/2020 
(PSP)

30/09/2020 
(Sharesave)

Total

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84,970(6)

£0.00

3,508(7)

£5.13

88,478

–

e
c
i
r
p
e
r
a
h
s
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g
a
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2
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d
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s
a
b
–
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r
a
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S

84,970

17/09/2023 17/09/2027

3,508

01/11/2023 30/04/2024

88,478

(1)  The Company’s ordinary shares of 1 pence each were divided into 10 new ordinary shares of 0.1 pence each on 31 August 2018. The exercise prices and the number 

of shares under options granted before 31 August 2018 have been restated for the share subdivision. 

(2)  The nil cost performance shares awarded to Executive Directors under the PSP on 1 March 2016 vested in 2019 subject to EPS and relative TSR performance 
measures, which were met in full. Peter Brooks-Johnson exercised the nil cost option over 128,532 shares (which included a dividend roll-up of 4,773 shares) 
on 14 September 2020 and sold all the shares at an average market price of £6.15 per share. 

(3)  The nil cost performance shares awarded to Peter Brooks-Johnson under the PSP on 1 March and 9 May 2017 vested in 2020 subject to EPS and relative TSR 

performance measures. 85% of the awards vested, resulting in options over 33,210 shares lapsing (28,037 in March and 5,186 in May 2020). 

(4)  The nil cost deferred shares granted under the DSP on 28 February 2018 vested in February 2020. Peter Brooks-Johnson exercised a nil cost option over 42,490 

shares on 14 September 2020 and sold all the shares at an average market price of £6.15 per share. 

(5)  On 4 March 2020, the Executive Directors were awarded nil cost deferred shares under the DSP, which vest in March 2022. The average mid-market share price for 

the three consecutive preceding days, used to calculate the number of shares awarded, was £6.21.

(6)  On 17 September 2020 the Executive Directors were awarded nil cost performance shares under the PSP, which vest in 2023 and are exercisable in September 2025. 

The average mid-market share price for the three consecutive preceding days, used to calculate the number of shares awarded, was £6.25.

(7)  On 30 September 2020, Peter Brooks-Johnson and Alison Dolan were granted Sharesave options over 1,754 and 3,508 shares respectively at an exercise price 

of £5.13. The options will be exercisable from November 2023.

Dilution (audited)
All existing executive share-based incentives can be satisfied from shares held in the Rightmove Employees’ Share Trust 
(EBT) and shares held in treasury. It is intended that the 2021 share-based incentive awards will also be settled from shares 
currently held in the EBT or from shares held in treasury without any requirement to issue further shares. 

During 2020, treasury shares were used to satisfy vested DSP and PSP awards over 74,820 shares, representing 0.01% of 
the issued share capital (less treasury shares) as at 31 December 2020.

78  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ interests in shares (audited)
The beneficial and family interests of each person who served as a Director during 2020 in the share capital of the Company 
were as follows:

Interests in ordinary shares of 0.1p

Interests in share–based incentives

At 
 31 December 2020

At  
1 January 2020(1)

PSP & DSP  
awards 
(unvested)

PSP & DSP 
awards (vested 
but unexercised)

2,014,553

2,014,553

–

–

267,991

267,991

655,870

84,970

368,338

20,000

1,880

5,440

–

–

–

–

1,880

5,440

–

–

–

–

–

–

–

–

–

195,692

–

–

–

–

–

–

–

–

Options  
(unvested)

4,067

3,508

–

–

–

–

–

–

–

2,309,864

2,289,864

1,109,178

195,692

7,575

Executive Directors

Peter Brooks–Johnson

Alison Dolan

Robyn Perriss

Non–Executive Directors

Andrew Fisher

Jacqueline de Rojas

Rakhi Goss–Custard

Andrew Findlay

Lorna Tilbian

Amit Tiwari

Total

(1)  Or date of appointment where later.

•  The Company’s shares in issue (including 13,285,490 shares held in treasury) as at 31 December 2020 comprised 

886,387,616 ordinary shares of 0.1p each (2019: 891,416,008 ordinary shares of 0.1p each).

•  The closing share price of the Company was £6.51 as at 31 December 2020. The lowest and highest share prices during 

the year were £4.00 and £7.01 respectively.

•  The Executive Directors are regarded as being interested, for the purposes of the Act, in 1,395,476 ordinary shares of 

0.1p each (2019: 2,208,362 ordinary shares of 0.1p each) in the Company held by the EBT at 31 December 2020 as they are, 
together with other employees, potential beneficiaries of the EBT.

•  The Directors’ beneficial holdings represented 0.23% of the Company’s shares in issue as at 31 December 2020 

(2019: 0.50%), excluding shares held in treasury.

•  There have been no changes to the share interests of continuing Directors between the year-end and the date of this report.

Share ownership guidelines (audited)
Executive Director share ownership guidelines are set out in the Remuneration Policy on the Company’s website. The 
interests of the Executive Directors in office at 31 December 2020 in the share capital of the Company as a percentage of 
base salary were as follows:

Number of  
shares held 
beneficially at  
31  December 2020

Number of 
vested, 
unexercised 
share awards

Base salary 
1 January 2021

Value of  
shares at  
31 December 2020(1)

Value of  
shares as a %  
of base salary

Guideline met 
(200% of salary)

Executive Directors

Peter Brooks–Johnson

£515,724 

2,014,553

198,422

£14,406,467 

2,793%

Alison Dolan

£393,900

0

0

£0

0%

Yes

No(2)

(1)  Based on the closing share price on 31 December 2020: £6.51 per share; multiplied by the number of beneficially owned shares plus vested share awards and shares 

under awards no longer subject to performance on a net of tax basis.

(2)  Executive Directors are required to retain at least half of any share awards vesting or exercised (after selling sufficient shares to meet the exercise price and to pay any 

tax liabilities due) until they have met the shareholding guideline.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  79

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Directors’ remuneration report continued

Payments to past Directors and payments for loss of office
There were no payments to past Directors for loss of office  during 2020.

Robyn Perriss, Finance Director, stepped down from the Board on 30 June 2020 and her notice period ended on  
8 November 2020. Robyn was entitled to receive her base salary and other contractual benefits, including health and  
medical insurance during her notice period.

Share–based incentives
Robyn’s outstanding share awards have been treated in accordance with Rightmove’s 2020 Remuneration Policy.

Rightmove Performance Share Plan (PSP)
Unvested PSP awards were pro-rated for time elapsed from the date of grant to 30 June 2020 and vest on the original 
vesting dates. These awards will be exercisable for 12 months from the original vesting dates. Details of the PSP award 
exercised in 2020 and unexercised awards are set out in the table below. The 2018 PSP award was also pro-rated to 25% for 
achievement of TSR and EPS performance criteria; the 2019 award is shown as the maximum potential vesting, without any 
reduction for EPS and TSR performance conditions:

Award Date

1 March 2017

28 February 2018

6 March 2019

Performance  
Period

1 January 2017 to 
31 December 2019

1 January 2018 to 
31 December 2020

1 January 2019 to 
31 December 2021

Normal  
Vesting Date

1 March 2020

28 February 2021

6 March 2022

Award  
(number of shares)

Pro–rated award  
(number of shares)

160,290

141,646(1)

152,490

147,056

30,420(2)

65,358(3)

All awards are subject to EPS and TSR performance conditions on vesting, before dividend roll-up is applied.
(1)  The 2017 PSP award was pro-rated for 85% EPS and TSR performance and Robyn Perriss exercised a nil cost option over 141,646 shares (including the dividend roll up 

of 5,400 shares) on 7 August 2020 at a market value of £6.33 per share.
(2)  Pro-rated by 28/36 for time elapsed from grant and by 25% for performance. 
(3)  Pro-rated by 16/36 for time elapsed from grant.

No performance shares were awarded in 2020. 

Rightmove Deferred Share Bonus Plan (DSP)
DSP awards granted in respect of prior years’ performance will vest in full on the original vesting dates and be exercisable for 
12 months.

Award Date

Performance Period

Normal Vesting Date

Award (number of shares)

28 February 2018

1 January 2017 to 31 December 2017

28 February 2020

6 March 2019

4 March 2020

1 January 2018 to 31 December 2018

1 January 2019 to 31 December 2019

6 March 2021

4 March 2022

32,360

40,579

28,213

No DSP shares were awarded in respect of 2020. Details of Robyn’s salary, benefits and cash bonus for 2020 are shown in the 
Directors’ Single Figure Remuneration Table above.

80  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

60

7
1
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Review of past performance
Share price performance 
The Company’s share price ended the year at £6.51, up 2.7% year on year, compared to the FTSE 100 Index which was down 
160
+48%
14.3% and the FTSE 350 Index was down 13%. On a three-year basis the share price has increased by 44.6% and the FTSE 
150
100 and FTSE 350 Indices fell by 16.0% and 13.5% respectively. Rightmove’s Total Shareholder Return performance relative 
140
to those indices over three and ten years is shown in the graphs below.
130
120
Total shareholder return (TSR)
110
The first graph below compares the TSR of Rightmove’s shares against the FTSE 100 Index and the FTSE 350 Index for 
100
the three-year period from 1 January 2018 to 31 December 2020. TSR is the product of movements in the share price plus 
dividends reinvested on the ex-dividend date. TSR provides a useful, widely used benchmark to illustrate the Company’s 
performance over the last three years. Specifically, it illustrates the value of £100 invested in Rightmove’s shares and in 
the FTSE 100 Index and the FTSE 350 Index over that period. 

-3%

-5%

80

90

70

0
2
c
e
D

9
1
c
e
D

8
1
c
e
D

As required by the Act, the Company’s TSR performance is shown against a recognised broad-based share index;  
the FTSE 100 and the FTSE 350 indices are both considered appropriate comparators. 

Rightmove

FTSE 100

FTSE 350

Source: Thomson Reuters

The graphs below illustrate, for statutory purposes, the TSR of Rightmove’s shares against the FTSE 100 Index and  
the FTSE 350 Index for the three and ten years to 31 December 2020. 

This graph shows the value, by 31 December 2020, of £100 invested in Rightmove on 31 December 2017, 
compared with the value of £100 invested in the FTSE 100 and the FTSE 350 Indices on a daily basis.

TSR Graph – three years

160

150

140

130

120

110

100

90

80

70

60

7
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+48%

-3%

-5%

0
2
c
e
D

8
1
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D

9
1
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e
D

Rightmove

FTSE 100

FTSE 350

Source: Thomson Reuters

This graph shows the value, by 31 December 2020, of £100 invested in Rightmove on 31 December 2017, 
compared with the value of £100 invested in the FTSE 100 and the FTSE 350 Indices on a daily basis.

TSR Graph – ten years

1200

1000

800

600

400

200

0

1200

1000

800

600

400

200

0

0
1
c
e
D

1
1
c
e
D

2
1
c
e
D

3
1
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e
D

4
1
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e
D

5
1
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e
D

6
1
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7
1
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8
1
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D

9
1
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+836%

+70%

+60%

0
2
c
e
D

Rightmove

FTSE 100

FTSE 350

Source: Thomson Reuters

This graph shows the value, by 31 December 2020, of £100 invested in Rightmove on 31 December 2010, 
compared with the value of £100 invested in the FTSE 100 and the FTSE 350 Indices on a daily basis.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  81

0

1

c

e

D

1

1

c

e

D

2

1

c

e

D

3

1

c

e

D

4

1

c

e

D

5

1

c

e

D

6

1

c

e

D

7

1

c

e

D

8

1

c

e

D

9

1

c

e

D

Rightmove

FTSE 100

FTSE 350

Source: Thomson Reuters

This graph shows the value, by 31 December 2020, of £100 invested in Rightmove on 31 December 2010, 

compared with the value of £100 invested in the FTSE 100 and the FTSE 350 Indices on a daily basis.

+836%

+70%

+60%

0

2

c

e

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STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Governance  |  Directors’ remuneration report continued

Total remuneration for the Chief Executive Officer
The table below shows the total remuneration figure for the Chief Executive Officer over a ten-year performance period. 
The total remuneration figure includes the annual bonus and long-term incentive awards that vested based on performance 
in those years.

Year

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

Executive

Peter Brooks–Johnson

Peter Brooks–Johnson

Peter Brooks–Johnson

Peter Brooks–Johnson(1)

Nick McKittrick(1)

Nick McKittrick

Nick McKittrick

Nick McKittrick

Nick McKittrick

Ed Williams(2)

Ed Williams

Ed Williams

Total single  
figure £

Annual bonus outturn  
(% of maximum)

Long–term  
incentive outturn  
(% of maximum)

1,008,440

2,155,759

1,490,178

504,557

1,223,443

2,126,923

2,300,349

1,599,610

531,371

1,531,515

2,219,882

4,934,942

18.5%

65%

78%

60%

n/a

92%

100%

70%

85%

n/a

90%

100%

25%

85%

67%

100%

100%

100%

100%

92%

100%

100%

100%

100%

(1)  Nick McKittrick was Chief Executive Officer and a Director until 9 May 2017 and retired from Rightmove on 30 June 2017. Peter Brooks-Johnson was appointed 

Chief Executive Officer on 9 May 2017.

(2)  Ed Williams was Chief Executive Officer until his retirement on 30 April 2013. Nick McKittrick was appointed Chief Executive Officer at this time.

Percentage change in the remuneration of Directors compared with employees
The table below sets out the percentage change in the remuneration of all the Directors of the Company compared with  
the average of all employees between 2019 and 2020, based on the figures shown in the single figure tables above.

% increase/(decrease) in remuneration of the Directors   
compared with the avereage of all employees between 2019 and 2020

Peter Brooks–Johnson

Alison Dolan(2)

Robyn Perriss(3)

Andrew Fisher(4)

Jacqueline de Rojas

Andrew Findlay

Rakhi Goss–Custard

Lorna Tilbian(5)

Amit Tiwari(6)

Employees

Salary or fees

(4.6)%

–

(17.8)%

1.1%

 (3.6)%

(6.4)%

(6.4)%

 1.3%

60.4%

(0.8)%

Benefits

(7.6)%

–

(12.4)%

–

–

–

–

–

–

Bonus

(83.7)%

–

(91.9)%

–

–

–

–

–

–

(4.1)%(7)

33.3%

(1)  All directors volunteered a 20% reduction in their salaries and fees for four months from April to July 2020.
(2)  Alison Dolan, CFO, was appointed to the Board on 7 September 2020 and has no prior year earnings from Rightmove.
(3)  Robyn Perriss, Finance Director, stepped down from the Board on 30 June 2020 and received her salary and benefits to the end of her notice period on 8 November 2020.
(4)  Andrew Fisher joined the Board as Chair on 1 January 2020 the uplift in his fee for 2020 is in comparison to the outgoing Chairman’s fee of £185,000 for 2019.
(5)  Lorna Tilbian was appointed Chair of the Remuneration Committee in May 2019, the uplift in her fee reflects the full year’s fee earned in 2020.
(6)  Amit Tiwari joined the Board on 1 June 2019, the uplift in his fee reflects the full year’s fee earned in 2020.
(7)  Employee benefits are shown on the same basis as 2019, excluding pension benefits. If pension benefits were included (Alison Dolan participates in the pension 

scheme), the increase in the average value of employee benefits would be 220.2%.

82  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Pay ratio information in relation to the total remuneration of the Chief Executive Officer
The table below shows the total remuneration of our Chief Executive Officer compared to the equivalent remuneration for 
our employees, who are all based in the UK. 

We have calculated the full time equivalent remuneration for all Group employees using the Government's preferred Option 
A and identified the total remuneration figure at the 25th, 50th and 75th percentile. We then compared each percentile figure 
against our CEO’s single figure for total remuneration to determine the pay ratios set out below.

Year

Method

CEO’s total
remuneration(1)

25th percentile

Median

75th percentile

25th percentile  
pay ratio

Median  
pay ratio

75th percentile  
pay ratio

2020

2019

Option A

1,008,448

Option A

2,155,759(2)

29,854

30,204

51,155

48,433

73,266

66,054

34

71

20

45

14

33

All employees

(1)  The CEO’s total remuneration comprises salary, benefits, bonus and the value of long-term incentives, including PSP awards. 
(2)  £452,401 of the CEO’s remuneration was attributable to share price growth in respect of the PSP award granted in 2017. The share price was £3.99 at the grant  

date of the 2017 PSP award, and increased to £6.34 as at 31 December 2019.

Relative importance of the spend on pay 
The table below shows the total pay for all Rightmove’s employees compared to other key financial indicators. 
Additional information on the number of employees, total revenue and operating profit has been provided for context.

Employee costs (refer Note 7)

Year ended 
31 December 2020

Year ended 
31 December 2019

£34,832,000

£34,146,000

% change

2%

Dividends paid to shareholders (refer Note 12)

£0

£60,173,000

(100)%

Purchase of own shares (refer Note 23)

Income tax (refer Note 10)

£30,125,000

£88,583,000

£25,040,000

£40,473,000

Average number of employees (refer Note 7)(1)

558

538

Revenue

Operating profit 

£205,717,000

£289,320,000

£135,142,000

£213,730,000

(66)%

 (37)%

 4%

(29)%

(37)%

(1)  Average number of employees includes Executive Directors and Group employees.

Application of Policy for the year ending  
31 December 2021
Salaries
The Executive Directors’ salaries for the 2021 financial year 
are set out in the table below:

Salary  
1 January 2021

Salary  
31 December 2020

Change

Executive Directors

Peter Brooks–Johnson

£515,724 

Alison Dolan

£393,900 

£510,617

£390,000

1%

1%

The 1% increase in base salaries for Executive Directors 
is the same cost of living increase applied to other Group 
employees for 2021. Salaries remain below the market 
median for executives in comparable companies. All 
employee salaries are subject to annual review and market 
adjustments as appropriate; the Committee also approves 
salaries for the Senior Leadership Team and other key roles.

Pension and other benefits
The Group operates a stakeholder pension plan for all 
employees (including Executive Directors under the same 
terms) under which Rightmove contributes 6% of base 
salary, subject to the employee contributing a minimum of 
3% of base salary. Our new CFO elected to participate in the 
pension plan during the year. The Company did not 
contribute to any personal pension arrangements. 

The Executive Directors are enrolled on the same terms 
as all employees in the Group’s private medical insurance 
scheme, the medical cash plan and receive life assurance 
cover equal to four times base salary.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  83

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Directors’ remuneration report continued

Annual bonus
The annual bonus for the 2021 financial year will be consistent 
with the 2020 Remuneration Policy, in terms of maximum 
bonus opportunity (175% of base salary), deferral (40% cash 
and 60% shares) and malus and clawback provisions. The 
mechanism through which the clawback can be implemented 
(enabling both the recovery and withholding of incentive pay) 
enables the Committee to:

(i)   reduce the cash bonus earned in a subsequent year  
and/or reduce outstanding DSP/PSP share awards  
(i.e. withholding provisions may be used to effect a 
recovery); or 

(ii)   for the Committee to require that a net of tax balancing 

cash payment be made to the Company. 

The performance measures have been selected to reflect 
a range of financial and strategic targets that continue to 
support Rightmove’s key objectives. The Committee has 
decided to revert to adjusted operating profit as an 
appropriate performance measure for 2021 bonus awards, 
because adjusted operating profit excludes share-based 
incentive costs and the related national insurance payments.

The performance measures and weightings for the 2021 
financial year are as follows:

Measure

As a % of maximum bonus opportunity

Financial targets
Adjusted operating profit(1)

Strategic targets
Traffic market share(2)
Other business revenue(3)
Rental services revenue(4) 
Employee engagement(5) 

60%

15%
10%
10%
5%

(1)  Before share-based payments and NI on share-based incentives.
(2)  Measured on a time on site basis (minutes spent relative to Rightmove’s 

nearest competitors) by reference to comScore.

(3)  Revenue excluding Agency and New Homes. 
(4)  Based on revenue generated from combined Rental Services.
(5)  Based on the results of the annual employee engagement survey.

In relation to the financial target a challenging sliding scale 
will operate with 10% of the maximum bonus opportunity 
payable at the threshold operating profit target relative to 
the 2021 business plan through to 100% payable for 
significant outperformance relative to the plan. 

The relative weighting of performance measures has 
changed from 2020, reflecting the strategic focus on Rental 
Services and making lettings easier and more efficient for 
both our consumers and our customers. Financial targets 
(operating profit, other revenue and rental services revenue) 
comprise 80% of the performance measures, with 20%  
key operational performance indicators (traffic and 
employee engagement). 

The specific financial targets for the 2021 financial year  
are considered to be commercially sensitive. However, 
retrospective disclosure of the actual targets and 
performance against them will be provided as usual in  
the 2021 Remuneration Report, to the extent that they  
do not remain commercially sensitive at that time.

Long–term incentives
Awards to the continuing Executive Directors under the PSP 
in 2021 will be consistent with the 2020 Remuneration Policy, 
with a maximum bonus opportunity of 175% of base salary. 
The awards will again be subject to a mixture of EPS and 
relative TSR performance conditions and subject to a two 
year post-vesting holding period. The Committee has 
decided to:
•  change the weighting of EPS and TSR vesting conditions 
to 50% each, compared to 75% and 25% respectively for 
prior years; and

•  revert to adjusted EPS as an appropriate performance 
measure for 2021 PSP awards, as this is based upon 
operating profit before share-based incentives and related 
NI charges.

The Committee has consulted Rightmove’s investors 
about the change in the weighting of EPS and TSR targets 
and will continue to invite feedback and keep these 
weightings under review, within our Remuneration Policy 
parameters. Whilst determining the increase in the TSR 
weighting, the Committee was cognisant of the share price 
performance during 2020; Rightmove shares recovered 
from a 12 month low of £4.00 in 2020 to end the year at 
£6.51. This represents a strong starting point for the three 
year comparative TSR target.

84  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Chair and Non–Executive Directors’ fees
The Chair’s and Non-Executive Directors’ fees have 
historically been reviewed in a market context and in light 
of Directors’ time commitments every three years. The last 
review was during 2018 and fee increases were effective 
from 1 January 2019. The Chair’s fee was reviewed and 
increased to £200,000 to reflect the time commitment and 
responsibilities of the role of our new Chair with effect from 
1 January 2020. 

The Board and Remuneration Committee has agreed that 
from 2021, fees for all Non-Executive Directors and the 
Chair should be subject to an annual increase in line with  
the annual employee pay award, rather than a three year 
cumulative increase. The Board considered a review of 
non-executive director fees, prepared by Deloitte, which 
indicated that the fees for our Senior Independent Director 
were low relative to the market for the time commitment 
required and when compared to other comparable Board 
positions in Rightmove’s sector. It was therefore agreed  
that the Senior Independent Director's fee would increase  
to £10,000, inclusive of the 1% all-employee rise, for 2021.

The proposed fee increases are subject to shareholder 
approval of a higher Directors’ fee cap in the Articles of 
Association at this year’s AGM. Subject to such approval, 
the annual fees for the Chair and Non-Executive Directors 
will increase as detailed below:

Role

Chair

Non–Executive Director (basic fee)

Committee Chair (excluding the 
Nomination Committee)

2020 Fees 
£

2021 Fees 
£

200,000

202,000

55,000

15,000

55,550

15,150

Senior Independent Director

5,000

10,000

Details of fees paid to Directors in 2020 can be found earlier 
in this report.

The 2021 targets are as follows:

EPS performance condition
The Group’s EPS growth will be measured over the period 
of three financial years (2021 to 2023). The EPS figure used 
will be equivalent to the Group’s basic EPS. With a view to 
ensuring appropriately stretching but achievable targets 
are set in light of market expectations for the Group, the 
following range of targets will apply to the 2021 awards:

Adjusted Basic EPS growth  
from 2021 to 2023(1)

Less than 98%

98%

107%

% of award vesting  
(maximum 50%)

0%

12.5%

50%

Between 98% and 107%

Straight–line vesting

(1) The benchmark adjusted basic EPS for the financial year 2020 from which these 

targets will be measured is 12.9p. 

The targets that are intended to operate for the 2021 PSP 
awards are considered to be demanding in light of the current 
trading environment, the Group’s starting position, internal 
financial planning and external market expectations for future 
growth. In view of the continued uncertainty facing Rightmove 
and our customers, the targets are considered to be no less 
stretching than in previous years and provide a realistic 
incentive at the lower end of the performance range but 
require exceptional performance to achieve full vesting.  
On this basis, the Committee is satisfied that the range  
of targets remain appropriately demanding, and no less 
challenging than the range of targets set for prior year awards. 

Relative TSR performance condition
The vesting schedule for the relative TSR element of 
Executive Directors’ 2021 PSP awards is set out below. 
Relative TSR will be assessed against the FTSE 350 Index, 
reflecting the Company’s size in terms of market 
capitalisation. Performance will be measured over 
three financial years.

TSR performance of the Company 
relative to the FTSE 350 Index(1)

% of award vesting  
(maximum 50%)

Less than the Index

Equal to the Index

25% higher than the Index

0%

12.5%

50%

Intermediate performance

Straight–line vesting

(1)  If the FTSE 350 Index’s TSR was 50% over the three-year performance period, 
then the Company’s TSR would have to be at least 75% for all 50% of the PSP 
shares to vest.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  85

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Directors’ remuneration report continued

Shareholder voting on the Remuneration Policy and Annual Report
At the AGM on 4 May 2020, shareholders again voted overwhelmingly in favour of the 2020 Remuneration Policy and the 
Directors’ Remuneration Report, demonstrating a strong level of shareholder support for Rightmove’s management and 
their remuneration. 

The table below shows full details of the voting outcomes for the Remuneration Policy and the Directors’ Remuneration 
Report at the 2020 AGM:

Remuneration Policy

Directors’ Remuneration Report

684,058,225

670,870,672

96.08

94.18

27,900,733

41,468,750

3.92

5.82

793,538

413,075

Votes for

% Votes for

Votes against % Votes against Votes withheld(1)

(1)  A vote withheld is not a vote in law and is not counted in the calculation of the proportion of votes cast ‘For’ and ‘Against’ a resolution.

In line with the Company’s commitment to ongoing dialogue with its shareholders, the Committee has corresponded with 
major shareholders to invite their feedback on the 2021 remuneration proposals. 

86  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Governance  |  Directors’ report

The Directors submit their report together with the audited 
financial statements for the Company (Number: 06426485) 
and its subsidiary companies (the Group) for the year ended 
31 December 2020. 

The Directors’ Report comprises these pages, the sections 
of the Annual Report referred to under the Corporate 
Governance statement and other information below which 
are incorporated into the Directors’ Report by reference.  
The Board has included certain disclosures in the Strategic 
Report in accordance with section 414C(11) of the 
Companies Act 2006 (the Act).

Corporate governance statement
The Disclosure, Transparency and Guidance Rules (DTR) 
require certain information to be included in a corporate 
governance statement in the Directors’ Report. Information 
that fulfils these requirements can be found in the Corporate 
Governance Report and is incorporated into the Directors’ 
Report by reference.

Strategic Report 
The Strategic Report can be found on pages 1 to 45.  
The Act requires this Annual Report to present a fair, 
balanced and understandable view of Rightmove’s business 
during the year ended 31 December 2020 and of the 
position of the Group at the end of the financial period, 
together with a description of the principal risks and 
uncertainties facing the business. 

For the purposes of compliance with DTR 4.1 the required 
content of the management report can be found in the 
Strategic Report and this Directors’ Report, including the 
sections of the Annual Report incorporated by reference.

Directors’ Duties 
A statement of how the Directors have had regard to the 
need to foster the Company’s business relationships with 
suppliers, customers and others, and the effect of that 
regard, including on principal decisions taken by the 
Company, can be found in the Working with our  
Stakeholders section in the Strategic Report.

Directors
The Directors of the Company as at the date of this report 
are Andrew Fisher, Peter Brooks-Johnson, Alison Dolan, 
Jacqueline de Rojas, Andrew Findlay, Rakhi Goss-Custard, 
Lorna Tilbian and Amit Tiwari. Robyn Perriss was the Finance 
Director of the Company until she stepped down from the 
Board on 30 June 2020. Biographies of current Directors can 
be found in the Corporate Governance Report. 

(1)  On 31 August 2018 shareholders approved a resolution to subdivide the Company’s 
ordinary shares of 1 pence each (1p shares) into ten ordinary shares of 0.1 pence 
each (0.1p shares) in the capital of the Company. Following the subdivision, each 
shareholder held ten 0.1p shares for each 1p share held immediately prior to the 
subdivision.  Each new 0.1p share carries the same rights and entitlements as the  
1p shares, as set out in the Company’s Articles of Association.

Share capital and Shareholder Voting Rights
The shares in issue, including 13,285,490 shares of 0.1p  
held in treasury (2019: 13,360,310 0.1p shares) at the  
year-end amounted to 886,387,616 shares of 0.1p  
(2019: 891,416,008 0.1p shares), with a nominal value  
of £886,388 (2019: £891,416). 

The rights and obligations attached to each 0.1p ordinary 
share are as set out in the Company’s Articles of 
Association. The holders of each ordinary share in the 
Company are entitled to receive dividends as declared from 
time to time and are entitled to one vote per share at general 
meetings of the Company. Other than the usual regulations 
applicable for UK listed companies, there are no restrictions 
on the transfer of the Company’s shares.

Results and dividends
The Group reported operating profit before tax for the  
year of £135.1m (2019: £213.7m). The Directors are 
recommending a final dividend for the year of 4.5 pence  
per 0.1p share (2019: nil) amounting to £39.2m (2019: Nil). 
2020 was an unprecedented year in which the final dividend 
for 2019 was cancelled and an interim dividend for 2020 
(2019: 2.8 pence) was not declared, due to the impact of 
Covid-19. The total dividend for the year is therefore  
4.5 pence per 0.1p share (2019: 2.8 pence).

Subject to shareholder approval at the Annual General 
Meeting (AGM) on 7 May 2021, the final dividend will be paid 
on 28 May 2021 to shareholders on the register of members 
at the close of business on 30 April 2021.

Share buyback
The Company’s share buyback programme was suspended 
in view of the UK Government’s lockdown announcement  
on 23 March, with the last purchase taking place on  
13 March 2020. Of the 10% authority granted by 
shareholders at the 2019 AGM, a total of 5,028,392 shares 
of 0.1p (2019: 16,268,322 0.1p shares) were purchased in 
the year to 31 December 2020, being 0.6% (2019: 1.8%) of 
the shares in issue (excluding shares held in treasury) at the 
time the authority was granted. The average price paid per 
0.1p share was £5.99 (2019: £5.45 per 0.1p share) with a 
total consideration paid (excluding all costs) of £30,124,778 
(2019: £88,583,260). 

Since January 2008, the equivalent of 432,666,464  
shares have been purchased in total, of which 39,964,605 
were purchased as 1p shares(1); 13,285,490 shares of 0.1p 
were held in treasury as at 31 December 2020, with the 
remainder having been cancelled. A resolution seeking to 
renew this authority will be put to shareholders at the  
AGM on 7 May 2021. 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  87

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Directors’ report continued

Shares held in trust
As at 31 December 2020, 1,395,476 shares of 0.1p  
(2019: 2,208,362 0.1p shares) were held by The Rightmove 
Employees’ Share Trust (EBT) for the benefit of Group 
employees. These shares had a nominal value at  
31 December 2020 of £1,395 (2019: £2,208) and a market 
value of £9,084,549 (2019: £14,001,000). The shares held by 
the EBT may be used to satisfy share-based incentives for 
the Group’s employee share plans. During 2020, 817,714 
shares of 0.1p (2019: 294,160 0.1p shares) were transferred 
to Group employees following the exercise of share options 
under the Sharesave plan, the Deferred Share Bonus Plan 
and the Performance Share Plan. 

Additionally, 113,465 shares of 0.1p (2019: 131,110 0.1p 
shares) were purchased by the EBT for transfer to the 
Rightmove Share Incentive Plan Trust (SIP) and 4,828  
shares were purchased in relation to Restricted Share Plan 
awards to certain members of the Senior Leadership Team. 
The terms of the EBT provide that dividends payable on the 
shares held by the EBT are waived. 

As at 31 December 2020, 757,575 shares of 0.1p  
(2019: 785,130 0.1p shares) were held by the SIP for the 
benefit of Group employees. These shares had a nominal 
value at 31 December 2020 of £758 (2019: £785) and a 
market value of £4,931,813 (2019: £4,978,000). The shares 
held by the SIP are awarded as free shares to eligible 
employees each year and are held in trust for a period of 
three years before an employee is entitled to take ownership 
of the shares. During the year, 141,020 shares of 0.1p  
(2019: 156,075 0.1p shares) were transferred to Group 
employees under the SIP rules. 

Research and development
The Group undertakes research and development activity in 
order to develop new products and to continually improve 
the existing property platforms. Further details are disclosed 
in Note 2 to the financial statements. 

Political and charitable donations 
During the year the Group did not make donations to any 
political party or other political organisation and did not incur 
any political expenditure within the meanings of sections 
362 to 379 of the Act (2019: £nil). Details of the Group’s 
charitable donations are set out in the Environmental,  
Social and Governance Report.

Annual General Meeting
The AGM of the Company will be held at Rightmove’s 
London office 6th Floor, 33 Soho Square, London W1D 3QU 
on 7 May 2021 at 10am. The Notice of Annual General 
Meeting will be published in March 2021.

The resolutions being proposed at the 2020 AGM include 
the renewal for a further year of the limited authority of the 
Directors to allot unissued share capital of the Company and 
to issue shares for cash other than to existing shareholders 
(in line with the Pre-Emption Group’s Statement of 
Principles). A resolution will also be proposed to renew the 
Directors’ authority to purchase a proportion of the 
Company’s own shares.  The Company will again seek 
shareholder approval to hold general meetings (other than 
AGMs) at 14 days’ notice. Resolutions will be proposed to 
renew these authorities, which would otherwise expire at the 
2021 AGM.  In addition to the other Ordinary Business of the 
AGM, the Directors propose a resolution to update the 
Articles of Association.

Auditor
KPMG LLP has indicated its willingness to continue in office 
as auditor of the Group. In accordance with section 489 of 
the Act, separate resolutions for the re-appointment of 
KPMG LLP as auditor of the Group and for the Audit 
Committee to determine the auditor’s remuneration  
will be proposed at the 2021 AGM. 

Audit information
So far as the Directors in office at the date of this report are 
aware, there is no relevant audit information of which the 
auditor is unaware and each Director has taken all reasonable 
steps to make themselves aware of any relevant audit 
information and to establish that the auditor is aware of  
that information.

Substantial shareholdings
As at the date of this report, the following beneficial interests 
in 3% or more of the Company’s issued ordinary share 
capital (excluding shares held in treasury) held on behalf  
of the organisations shown in the table below, had been 
notified to the Company pursuant to DTR 5.1. The 
information provided below was correct as at the date of 
notification, where indicated this was not in the 2020 
financial year. It should be noted that these holdings are likely 
to have changed since they were notified to the Company. 
However, notification of any change is not required until  
the next applicable threshold is crossed.  

88  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Nature of holding
Direct
American Depository 
Receipts

Total voting  
rights 
71,571,964

% of total 
voting 
rights(1)
8.20% 

33,746,254

3.87% 

Other Information

Information

Location in Annual Report

Financial instruments and 
financial risk management

Notes 3 and 26, Financial 
Statements

Appointment, removal and 
powers of Directors

Corporate Governance Report

50,160,300
5,473,130

5.75% 
0.63% 

Future developments of the 
Group’s business

Strategic Report(1)

16,304,460
59,307,550

1.87%
6.79%

Employee engagement

58,736,140

6.73%

Employee share schemes

45,307,190

5.19%

Strategic Report: 
Environmental, Social and 
Governance Report(1)

Strategic Report: 
Environmental, Social and 
Governance Report(1) and 
Directors’ Remuneration 
Report

45,181,680
44,413,780

5.17%
5.09% 

Health and safety and 
employee-related policies 
including diversity and disability

Strategic Report: 
Environmental, Social  
and Governance Report(1)

Shareholder
Kayne Anderson 
Rudnick 
Investment 
Management, LLC

BlackRock Inc(2)

Marathon Asset 
Management LLP(2)
Baillie Gifford & Co(2)
Standard Life 
Aberdeen(2)
Generation 
Investment 
Management LLP(2)
Axa Investment 
Managers SA(2)

Indirect
Contracts for 
difference
Stock Lending
Indirect

Indirect

Indirect

Indirect
Indirect
Contracts for 
difference

376,620

0.04%

(1)  The above percentages are based upon the voting rights share capital  
(being the shares in issue less shares held in treasury) of 873,102,126  
as at 26 February 2021.

(2)  Date of notification preceded the 2020 financial year.

Articles of association
Any amendment to the Articles may be made in accordance 
with the provisions of applicable English law concerning 
companies, specifically the Act (as amended from time to 
time), by way of special resolution at a general meeting of 
the shareholders.

Compensation for loss of office
There are no additional agreements between the Company 
and its Directors or employees providing for compensation 
for loss of office or employment that occurs because of a 
takeover bid, except that provisions of the Company’s share 
plans may allow options and awards granted to Directors and 
employees to vest on a takeover.

Transactions with Related Parties
During the year under review neither the Company nor its 
subsidiaries entered into any material transactions with any 
related parties other than those disclosed in Note 28 to the 
financial statements.

Post-balance sheet events
There have been no balance sheet events since the end of 
the 2020 financial year.

Branches
Neither the Company nor its subsidiaries have branches 
outside the UK.

Movements in share capital

Note 23, Financial Statements

Share-based incentives

Note 25, Financial Statements

Long-term incentive plans

Energy and Greenhouse  
Gas Report

Fair, balanced and 
understandable

Directors’ indemnities

Directors’ Remuneration 
Report

Strategic Report: 
Environmental, Social and 
Governance Report(1)

Audit Committee report  
and Directors’ statement  
of responsibilities

Corporate Governance 
Report

(1)  The Board has taken advantage of section 414C(11) of the Act to include 

disclosures in the Strategic Report on the items indicated above.

The Directors’ Report was approved by the Board on  
26 February 2021.

Signed on behalf of the Board:

Peter Brooks-Johnson 
Chief Executive Officer

26 February 2021

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  89

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
Governance  |  Directors’ responsibilities statement

Statement of Directors’ responsibilities in respect of 
the annual report and the financial statements 
The directors are responsible for preparing the Annual Report 
and the Group and parent Company financial statements in 
accordance with applicable law and regulations. 

Company law requires the directors to prepare Group and 
parent Company financial statements for each financial year. 
Under that law they are required to prepare the Group 
financial statements in accordance with international 
accounting standards in conformity with the requirements  
of the Companies Act 2006 and applicable law and  
have elected to prepare the parent Company financial 
statements on the same basis. In addition the Group 
financial statements are required under the UK Disclosure 
and Transparency Rules to be prepared in accordance with 
International Financial Reporting Standards adopted 
pursuant to Regulation (EC) No 1606/2002 as it applies in 
the European Union (“IFRSs as adopted by the EU”).

Under company law the directors must not approve the 
financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Group and 
parent Company and of the Group’s profit or loss for that 
period. In preparing each of the Group and parent Company 
financial statements, the directors are required to: 
•  select suitable accounting policies and then apply them 

consistently; 

•  make judgements and estimates that are reasonable, 

relevant and reliable; 

•  state whether they have been prepared in accordance with 
international accounting standards in conformity with the 
requirements of the Companies Act 2006 and, as regards 
the group financial statements, International Financial 
Reporting Standards adopted pursuant to Regulation (EC) 
No 1606/2002 as it applies in the European Union (“IFRSs 
as adopted by the EU”).

•  assess the Group and parent Company’s ability to continue 

as a going concern, disclosing, as applicable, matters 
related to going concern; and 

•  use the going concern basis of accounting unless they 

either intend to liquidate the Group or the parent Company 
or to cease operations, or have no realistic alternative but 
to do so. 

The directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the parent Company’s transactions and disclose with 
reasonable accuracy at any time the financial position of the 
parent Company and enable them to ensure that its financial 

90  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

statements comply with the Companies Act 2006. They are 
responsible for such internal control as they determine is 
necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to 
fraud or error, and have general responsibility for taking such 
steps as are reasonably open to them to safeguard the 
assets of the Group and to prevent and detect fraud and 
other irregularities. 

Under applicable law and regulations, the directors are also 
responsible for preparing a Strategic Report, Directors’ 
Report, Directors’ Remuneration Report and Corporate 
Governance Statement that complies with that law and 
those regulations. 

The directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the company’s website. Legislation in the UK governing 
the preparation and dissemination of financial statements 
may differ from legislation in other jurisdictions. 

Responsibility statement of the directors in respect  
of the annual financial report
We confirm that to the best of our knowledge: 
•  the financial statements, prepared in accordance with the 
applicable set of accounting standards, give a true and fair 
view of the assets, liabilities, financial position and profit or 
loss of the company and the undertakings included in the 
consolidation taken as a whole; and 

•  the strategic report includes a fair review of the 

development and performance of the business and the 
position of the issuer and the undertakings included in the 
consolidation taken as a whole, together with a description 
of the principal risks and uncertainties that they face. 

We consider the annual report and accounts, taken as a 
whole, is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the group’s 
position and performance, business model and strategy.

Signed on behalf of the Board:

Peter Brooks-Johnson
Chief Executive Officer

Alison Dolan
Chief Financial Officer

26 February 2021

Governance  |  Independent auditor’s report to the members of Rightmove plc

1. Our opinion is unmodified
We have audited the financial statements of Rightmove plc 
(“the Company”) for the year ended 31 December 2020 
which comprise the Consolidated statement of 
comprehensive income, Consolidated statement of  
financial position, Company statement of financial position, 
Consolidated statement of cash flows, Company statement 
of cash flows, Consolidated statement of changes in 
shareholders’ equity, Company statement of changes in 
shareholders’ equity, and the related notes, including the 
accounting policies in note 1. 

In our opinion: 
•  the financial statements give a true and fair view of the 

state of the Group’s and of the parent Company’s affairs as 
at 31 December 2020 and of the Group’s profit for the year 
then ended; 

•  the Group financial statements have been properly 

prepared in accordance with international accounting 
standards in conformity with the requirements of the 
Companies Act 2006 and International Financial Reporting 
Standards adopted pursuant to Regulation (EC) No 
1606/2002 as it applies in the European Union;

•  the parent Company financial statements have been 
properly prepared in accordance with international 
accounting standards in conformity with the requirements 
of, and as applied in accordance with the provisions of the 
Companies Act 2006; and 

•  the financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006 and, as 
regards the Group financial statements, Article 4 of the IAS 
Regulation to the extent applicable.

Basis for opinion 
We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities are described below. We believe that  
the audit evidence we have obtained is a sufficient and 
appropriate basis for our opinion. Our audit opinion is 
consistent with our report to the audit committee. 

We were first appointed as auditor by the directors to the 
Group’s previous holding company, prior to it becoming  
a public interest entity, for the financial period ended 
31 December 2000. The period of total uninterrupted 
engagement is for the 15 financial years ended 
31 December 2020 as a public-interest entity and 21 years  
in total. We were first appointed as auditor by the directors 
for the financial period ended 31 December 2000, and later 
reappointed as auditors following a competitive audit tender 
process for the period ended 31 December 2013. We have 

fulfilled our ethical responsibilities under, and we remain 
independent of the Group in accordance with, UK ethical 
requirements including the FRC Ethical Standard as applied 
to listed public interest entities. No non-audit services 
prohibited by that standard were provided.

Overview

Materiality:  
Group financial  
statements as a whole

Coverage

Key audit matters 

Recurring risks

£5.8m (2019: £9.3m)

4.3% (2019: 4.4%)  
of profit before tax

99.8% (2019: 99.4%) of  
group profit before tax

vs 2019

Agency and New 
Homes revenue 
recognition

Recoverability of 
parent Company’s 
investment in 
subsidiaries 

2.  Key audit matters: our assessment of risks of  

material misstatement

Key audit matters are those matters that, in our professional 
judgement, were of most significance in the audit of the 
financial statements and include the most significant 
assessed risks of material misstatement (whether or not 
due to fraud) identified by us, including those which had the 
greatest effect on: the overall audit strategy; the allocation 
of resources in the audit; and directing the efforts of the 
engagement team. We summarise below the key audit 
matters (unchanged from 2019), in decreasing order of audit 
significance, in arriving at our audit opinion above, together 
with our key audit procedures to address those matters and, 
as required for public interest entities, our results from those 
procedures. These matters were addressed, and our results 
are based on procedures undertaken, in the context of,  
and solely for the purpose of, our audit of the financial 
statements as a whole, and in forming our opinion thereon, 
and consequently are incidental to that opinion, and we do 
not provide a separate opinion on these matters. 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  91

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS  
 
Governance  |  Auditor's report continued

Agency and New 
Homes revenue 
recognition 

(£205.7m;  
2019: £264.8m)
Refer to page 56 
(Audit Committee 
Report), page 106 
(accounting policy) 
and page 116 
(financial 
disclosures).

The risk

Our response 

Processing error:

Our procedures included: 

We performed the detailed tests below rather than seeking to rely  
on any of the group’s controls because our knowledge of related IT 
controls indicated that we would not be able to obtain the required 
evidence to support reliance on controls. 
Tests of details: Using statistical sampling we selected revenue 
transactions recorded throughout the year. We have agreed the 
sample through to source documentation in order to assess whether 
revenue is recognised in line with the products and rates agreed by  
the customer. We also agreed discounts applied due to Covid-19; 
Tests of details: For a sample of the highest revenue generating 
customers we inspected contracts signed in the year, to assess 
whether revenue had been recognised in accordance with the  
specific contract terms and conditions; we also reviewed the  
standard packages against the revenue recognition policy;
Tests of details: We Inspected a sample of credit notes raised during 
the year and post year end to determine whether they related to 
revenue recognised in the year; and
Tests of details: We obtained all journals posted in respect of revenue 
and, using computer assisted audit techniques, analysed these to 
identify any entries which were unexpected based upon the specific 
characteristic of the journal, considering in particular whether the 
opposite side of the journal entry was as expected, based on our 
business understanding. We tested a sample of expected and all 
significant unexpected entries back to supporting evidence to  
assess whether revenue was recognised appropriately.
Our results
We found no exceptions performing the procedures described  
above (2019: We found no exceptions performing the procedures 
described.)

The key revenue streams, being Agency 
and New Homes, consist of subscription 
fees and customer spend on additional 
advertising products in respect of 
properties listed on Rightmove platforms.
There are a variety of packages and 
membership offers available and 
customers are able to tailor both the 
specific add-on products (purchased in 
addition to the subscribed membership 
package) and the volume of these that 
they receive.
In response to Covid-19 and during the 
period of the housing market closure, 
Rightmove introduced discounts applied 
across Agency and New Homes 
customers between April and September 
2020. These discounts were applied at a 
flat rate for each month across the 
transactions starting at 75% from April. 
The discounts were phased out through 
to the end of September when normal 
pricing resumed. The effect of these 
discounts resulted in a year on year 
decrease of 29% in revenue. 
The resulting large volume of non-routine 
transactions, accompanied with the 
business as usual variability of product and 
pricing combinations available to 
customers, creates a risk of pricing 
processing error, in particular revenue 
being recognised at the incorrect amount.
In addition revenue is the most material 
figure in the financial statements and is 
considered to be a main driver of results, 
and as such has the greatest effect on  
our allocation of resources in planning  
the audit.

Our procedures included:
Comparing valuations: comparing the carrying amount of the 
investment to the market capitalisation of the Group, as Rightmove 
Group Limited contains all of the Group’s trading operations to 
ascertain whether there are any indicators of impairment.
Our results
We found no indicators of impairment (2019: We found no 
indicators of impairment).

Recoverability of 
parent Company’s 
investment in 
subsidiaries
(£557.6m;  
2019: £554.6m)
Refer to page 56 
(Audit Committee 
Report), page 108 
(accounting policy) 
and page 123 
(financial 
disclosures).

Low risk, high value:
The carrying amount of the parent 
Company’s investments in the 
subsidiary company Rightmove Group 
Limited represents 100% (2019: 99%)  
of the Company’s total assets. Its 
recoverability is not at a high risk of 
significant misstatement or subject to 
significant judgement. However, due  
to its materiality in the context of the 
parent Company financial statements, 
this is considered to be the area that had 
the greatest effect on our overall parent 
Company audit.

92  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

3.  Our application of materiality and an overview of the 

scope of our audit

Materiality for the Group financial statements as a whole was 
set at £5.8m (2019: £9.3m), determined with reference to a 
benchmark of Group profit before tax, of which it represents 
4.3% (2019: 4.4%).

In line with our audit methodology, our procedures on 
individual account balances and disclosures were performed 
to a lower threshold, performance materiality, so as to reduce 
to an acceptable level the risk that individually immaterial 
misstatements in individual account balances add up to a 
material amount across the financial statements as a whole. 

Performance materiality for the group and parent company 
was set at 75% (2019: 75%) of materiality for the financial 
statements as a whole, which equates to £4.4m (2019: £7m) 
for the group and £3.2m (2019: £5.1m) for the parent 
company. We applied this percentage in our determination  
of performance materiality because we did not identify any 
factors indicating an elevated level of risk.

Materiality for the parent Company financial statements as  
a whole was set at £4.4m (2019: £6.8m), determined with 
reference to a benchmark of Company net assets, of which  
it represents 1.1% (2019: 1.3%).

We agreed to report to the Audit Committee any corrected 
or uncorrected identified misstatements exceeding  
£0.29m (2019: £0.47m), in addition to other identified 
misstatements that warranted reporting on qualitative 
grounds.

Of the Group’s four (2019: four) reporting components,  
we subjected two (2018: two) to full scope audits for Group 
purposes. All components are audited by the Group audit 
team. There are no specific risks, that are material to the 
Group, in the components not in Group scope. The 
components within the scope of our work accounted  
for the percentages illustrated opposite. 

Group profit before tax
£134.8m 
(2019: £213.6m)

  Profit before tax
  Group materiality

Group materiality
£5.8m (2019: £9.3m)

£5.8m
Whole financial statements 
materiality (2019: £9.3m)
£4.4m
Whole financial statements 
performance materiality 
(2019: £7m)

£4.4m
Component materiality £4.4m  
(2019: £6.8m)

£0.29m
Misstatements reported to the 
audit committee (2019: £0.47m) 

Group revenue

Group profit before tax 

1.5

0.3

98.5%
(2019: 99.7%)

99.7

98.5

Group total assets 

1.3

1.1

98.7%
(2019: 98.9%)

98.9

98.7     

0.2 

0.6

99.8%
(2019: 99.4%)

99.4

99.8

   Full scope for Group audit 
purposes 2020

   Full scope for Group audit 
purposes 2019

  Residual components

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  93

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS  
Governance  |  Auditor’s report continued

4. Going concern 
The Directors have prepared the financial statements on the 
going concern basis as they do not intend to liquidate the 
Group or the Company or to cease their operations, and as 
they have concluded that the Group’s and the Company’s 
financial position means that this is realistic. They have also 
concluded that there are no material uncertainties that could 
have cast significant doubt over their ability to continue as a 
going concern for at least a year from the date of approval of 
the financial statements (“the going concern period”). 

We used our knowledge of the Group, its industry, and the 
general economic environment to identify the inherent risks 
to its business model and analysed how those risks might 
affect the Group’s financial resources or ability to continue 
operations over the going concern period. The risk that we 
considered most likely to adversely affect the Group’s 
available financial resources over this period was lower  
than expected revenues as a result of the Covid discounts 
provided to customers.

We considered whether these risks could plausibly affect the 
liquidity in the going concern period by assessing the degree 
of downside assumption that, individually and collectively, 
could result in a liquidity issue, taking into account the 
Group’s current and projected cash and facilities (a reverse 
stress test). We also assessed the completeness of the 
going concern disclosure.

Our conclusions based on this work:
•  we consider that the directors’ use of the going concern 
basis of accounting in the preparation of the financial 
statements is appropriate;

•  we have not identified, and concur with the directors’ 
assessment that there is not, a material uncertainty related 
to events or conditions that, individually or collectively, may 
cast significant doubt on the Group’s or Company’s ability 
to continue as a going concern for the going concern period; 
•  we have nothing material to add or draw attention to in 

relation to the directors’ statement in note 1 to the financial 
statements on the use of the going concern basis of 
accounting with no material uncertainties that may cast 
significant doubt over the Group and Company’s use of  
that basis for the going concern period, and we found the 
going concern disclosure in note 1 to be acceptable; and
•  the related statement under the Listing Rules set out on 

page 27 is materially consistent with the financial 
statements and our audit knowledge.

However, as we cannot predict all future events or conditions 
and as subsequent events may result in outcomes that are 
inconsistent with judgements that were reasonable at the 
time they were made, the above conclusions are not a 
guarantee that the Group or the Company will continue  
in operation. 

5.  Fraud and breaches of laws and regulations –  

ability to detect

Identifying and responding to risks of material 
misstatement due to fraud
To identify risks of material misstatement due to fraud 
(“fraud risks”) we assessed events or conditions that could 
indicate an incentive or pressure to commit fraud or provide 
an opportunity to commit fraud. Our risk assessment 
procedures included:
•  Using our own forensic specialists to assist us in identifying 

any associated fraud risks.

•  Enquiring of directors, the audit committee and inspection 

of policy documentation as to the Group’s high-level 
policies and procedures to prevent and detect fraud, 
including the internal audit function, and the Group’s 
channel for “whistleblowing”, as well as whether they have 
knowledge of any actual, suspected or alleged fraud.
•  Reading Board, audit committee and remuneration 

committee minutes.

•  Considering remuneration incentive schemes and 

performance targets for management including the  
EPS target for management remuneration.

•  Using analytical procedures to identify any usual or 

unexpected relationships.

We communicated identified fraud risks throughout the 
audit team and remained alert to any indications of fraud 
throughout the audit.

As required by auditing standards, we perform procedures  
to address the risk of management override of controls ,  
in particular the risk that Group management may be in a 
position to make inappropriate accounting entries. On this 
audit we do not believe there is a fraud risk related to revenue 
recognition because revenue consists of a high volume  
of low value transactions with no individually significant 
transactions such that there is a remote chance that 
fraudulent revenue recognition could have a material  
impact on the financial statements. Further, the revenue 
transactions are simple and are largely automated based on 
contractual prices established in the billing system which 
provides little opportunity to fraudulently record revenue. 

We did not identify any additional fraud risks.

94  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Identifying and responding to risks of material misstatement 
due to non-compliance with laws and regulations
We identified areas of laws and regulations that could 
reasonably be expected to have a material effect on the 
financial statements from our general commercial and 
sector experience and through discussion with the directors 
and other management (as required by auditing standards), 
and from inspection of the Group’s regulatory and legal 
correspondence and discussed with the directors and other 
management the policies and procedures regarding 
compliance with laws and regulations. 

Context of the ability of the audit to detect fraud or 
breaches of law or regulation
Owing to the inherent limitations of an audit, there is an 
unavoidable risk that we may not have detected some 
material misstatements in the financial statements, even 
though we have properly planned and performed our audit in 
accordance with auditing standards. For example, the 
further removed non-compliance with laws and regulations 
is from the events and transactions reflected in the financial 
statements, the less likely the inherently limited procedures 
required by auditing standards would identify it. 

As the Group is regulated, our assessment of risks involved 
gaining an understanding of the control environment 
including the entity’s procedures for complying with 
regulatory requirements. 

We communicated identified laws and regulations 
throughout our team and remained alert to any indications 
of non-compliance throughout the audit.

The potential effect of these laws and regulations on the 
financial statements varies considerably.

Firstly, the Group is subject to laws and regulations that 
directly affect the financial statements including financial 
reporting legislation (including related companies 
legislation), distributable profits legislation and taxation 
legislation and we assessed the extent of compliance with 
these laws and regulations as part of our procedures on the 
related financial statement items. 

Secondly, the Group is subject to many other laws and 
regulations where the consequences of non-compliance 
could have a material effect on amounts or disclosures in the 
financial statements, for instance through the imposition of 
fines or litigation. We identified the following areas as those 
most likely to have such an effect: general data protection 
regulation, health and safety, anti-bribery, employment law, 
agency regulations, regulatory capital and liquidity and 
certain aspects of company legislation recognising the 
financial and regulated nature of the some of the Group’s 
activities. Auditing standards limit the required audit 
procedures to identify non-compliance with these laws  
and regulations to enquiry of the directors and other 
management and inspection of regulatory and legal 
correspondence, if any. Therefore if a breach of operational 
regulations is not disclosed to us or evident from relevant 
correspondence, an audit will not detect that breach.

In addition, as with any audit, there remained a higher risk  
of non-detection of fraud, as these may involve collusion, 
forgery, intentional omissions, misrepresentations, or the 
override of internal controls. Our audit procedures are 
designed to detect material misstatement. We are not 
responsible for preventing non-compliance or fraud and 
cannot be expected to detect non-compliance with all laws 
and regulations.

6.  We have nothing to report on the other information in 

the Annual Report 

The directors are responsible for the other information 
presented in the Annual Report together with the financial 
statements. Our opinion on the financial statements does 
not cover the other information and, accordingly, we do not 
express an audit opinion or, except as explicitly stated below, 
any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in 
doing so, consider whether, based on our financial 
statements audit work, the information therein is materially 
misstated or inconsistent with the financial statements or 
our audit knowledge. Based solely on that work we have not 
identified material misstatements in the other information.

Strategic report and directors’ report 
Based solely on our work on the other information: 
•  we have not identified material misstatements in the 

strategic report and the directors’ report; 

•  in our opinion the information given in those reports for the 
financial year is consistent with the financial statements; 
and 

•  in our opinion those reports have been prepared in 

accordance with the Companies Act 2006.

Directors’ remuneration report 
In our opinion the part of the Directors’ Remuneration 
Report to be audited has been properly prepared in 
accordance with the Companies Act 2006. 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  95

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSGovernance  |  Auditor’s report continued

Disclosures of emerging and principal risks and  
longer-term viability 
We are required to perform procedures to identify whether 
there is a material inconsistency between the directors’ 
disclosures in respect of emerging and principal risks and  
the viability statement, and the financial statements and   
our audit knowledge. 

Based on those procedures, we have nothing material to  
add or draw attention to in relation to: 
•  the directors’ confirmation within the viability statement 

page 27 that they have carried out a robust assessment of 
the emerging and principal risks facing the Group, including 
those that would threaten its business model, future 
performance, solvency and liquidity;

•  the Principal risks and uncertainties disclosures describing 

these risks and how emerging risks are identified, and 
explaining how they are being managed and mitigated; and 
•  the directors’ explanation in the viability statement of how 
they have assessed the prospects of the Group, over what 
period they have done so and why they considered that 
period to be appropriate, and their statement as to whether 
they have a reasonable expectation that the Group will be 
able to continue in operation and meet its liabilities as they 
fall due over the period of their assessment, including any 
related disclosures drawing attention to any necessary 
qualifications or assumptions. 

We are also required to review the Going Concern and 
Viability Statement, set out on page 27 under the Listing 
Rules.  Based on the above procedures, we have concluded 
that the above disclosures are materially consistent with the 
financial statements and our audit knowledge.

Our work is limited to assessing these matters in the context 
of only the knowledge acquired during our financial 
statements audit. As we cannot predict all future events or 
conditions and as subsequent events may result in outcomes 
that are inconsistent with judgements that were reasonable 
at the time they were made, the absence of anything to 
report on these statements is not a guarantee as to the 
Group’s and Company’s longer-term viability.

Corporate governance disclosures 
We are required to perform procedures to identify whether 
there is a material inconsistency between the directors’ the 
corporate governance disclosures and the financial 
statements and our audit knowledge.

96  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Based on those procedures, we have concluded that each  
of the following is materially consistent with the financial 
statements and our audit knowledge: 
•  the directors’ statement that they consider that the annual 

report and financial statements taken as a whole is fair, 
balanced and understandable, and provides the information 
necessary for shareholders to assess the Group’s position 
and performance, business model and strategy;  

•  the section of the annual report describing the work of the 
Audit Committee, including the significant issues that the 
audit committee considered in relation to the financial 
statements, and how these issues were addressed; and
•  the section of the annual report that describes the review 
of the effectiveness of the Group’s risk management and 
internal control systems.

We are required to review the part of  the Corporate 
Governance Statement relating to the Group’s compliance 
with the provisions of the UK Corporate Governance Code 
specified by the Listing Rules for our review. We have 
nothing to report in this respect.

7.  We have nothing to report on the other matters on 

which we are required to report by exception 

Under the Companies Act 2006, we are required to report to 
you if, in our opinion: 
•  adequate accounting records have not been kept by the 
parent Company, or returns adequate for our audit have 
not been received from branches not visited by us; or 

•  the parent Company financial statements and the part of 

the Directors’ Remuneration Report to be audited are not in 
agreement with the accounting records and returns; or 
•  certain disclosures of directors’ remuneration specified by 

law are not made; or 

•  we have not received all the information and explanations 

we require for our audit. 

We have nothing to report in these respects. 

8. Respective responsibilities 
Directors’ responsibilities 
As explained more fully in their statement set out on page 
90, the directors are responsible for: the preparation of the 
financial statements including being satisfied that they give a 
true and fair view; such internal control as they determine is 
necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to 
fraud or error; assessing the Group and parent Company’s 
ability to continue as a going concern, disclosing, as 
applicable, matters related to going concern; and using the 
going concern basis of accounting unless they either intend 
to liquidate the Group or the parent Company or to cease 
operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue our opinion in an auditor’s report. Reasonable 
assurance is a high level of assurance, but does not 
guarantee that an audit conducted in accordance with ISAs 
(UK) will always detect a material misstatement when it 
exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in aggregate, they could 
reasonably be expected to influence the economic decisions 
of users taken on the basis of the financial statements.

A fuller description of our responsibilities is provided on the 
FRC’s website at www.frc.org.uk/auditorsresponsibilities. 

9.  The purpose of our audit work and to whom we owe 

our responsibilities 

This report is made solely to the Company’s members, as a 
body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006 and the terms of our engagement by 
the Company. Our audit work has been undertaken so that 
we might state to the Company’s members those matters  
we are required to state to them in an auditor’s report and  
the further matters we are required to state to them in 
accordance with the terms agreed with the Company, and for 
no other purpose. To the fullest extent permitted by law, we 
do not accept or assume responsibility to anyone other than 
the Company and the Company’s members, as a body, for our 
audit work, for this report, or for the opinions we have formed.

Anna Jones (Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor

Chartered Accountants 
Milton Keynes 
26 February 2021

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  97

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSConsolidated statement of comprehensive income for the year ended 31 December 2020

Revenue

Administrative expenses

Operating profit

Financial income 
Financial expenses

Net financial expense

Profit before tax
Income tax expense

Profit for the year being total comprehensive income

Attributable to:
Equity holders of the Parent 

Earnings per share (pence) 
Basic
Diluted

Dividends per share (pence)
Dividends paid

Note

4,5

6

8
9

10

11
11

12
12

2020 
£000

2019 
£000

205,717

289,320

(70,575)

(75,590)

135,142

213,730

151
(478)

(327)

318
(486)

(168)

134,815
(25,040)

213,562
(40,473)

109,775

173,089

109,775

173,089

12.60
12.57

–
–

19.57
19.49

6.80
60,173

98  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Consolidated statement of financial position as at 31 December 2020

Non-current assets
Property, plant and equipment 
Intangible assets 
Deferred tax asset

Total non-current assets

Current assets
Trade and other receivables
Contract assets
Income tax receivable
Money market deposits
Cash and cash equivalents

Total current assets

Total assets

Current liabilities
Trade and other payables
Lease liabilities
Contract liabilities
Income tax payable
Provisions

Total current liabilities 

Non-current liabilities
Lease liabilities
Provisions
Deferred tax liability

Total non-current liabilities

Total liabilities

Net assets

Equity
Share capital
Other reserves
Retained earnings (net of own shares held)

Total equity attributable to the equity holders of the Parent

Note

13
14
16

17
5

18
18

19
21
5

22

21
22
16

23

2020 
£000

13,852
22,112
2,843

2019 
£000

12,802
21,954
2,718

38,807

37,474

23,450
334
1,163
–
96,690

23,985
429
–
4,141
32,117

121,637

60,672

160,444

98,146

(18,925)
(2,023)
(1,570)
–
(666)

(19,516)
(1,709)
(2,111)
(18,930)
(256)

(23,184)

(42,522)

(10,287)
(2,969)
(859)

(10,499)
(2,914)
(871)

(14,115)

(14,284)

(37,299)

(56,806)

123,145

41,340

887
545
121,713

892
540
39,908

123,145

41,340

The financial statements were approved by the Board of directors on 26 February 2021 and were signed on its behalf by:

Peter Brooks-Johnson 
Director 

Alison Dolan
Director

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  99

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
Company statement of financial position as at 31 December 2020

Non-current assets
Investments
Deferred tax asset

Total non-current assets

Total assets

Current liabilities
Trade and other payables

Total current liabilities 

Net assets

Equity
Share capital
Other reserves
Retained earnings (net of own shares held) 

Total equity attributable to the equity holders of the Parent

Note

15
16

19

23

2020 
£000

2019 
£000

557,622
549

554,554
1,010

558,171

555,564

558,171

555,564

(47,464)

(15,240)

(47,464)

(15,240)

510,707

540,324

887
124,539
385,281

892
121,466
417,966

510,707

540,324

The financial statements were approved by the Board of directors on 26 February 2021 and were signed on its behalf by:

Peter Brooks-Johnson 
Director 

Alison Dolan
Director

100  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

 
 
 
Consolidated statement of cash flows for the year ended 31 December 2020

Cash flows from operating activities
Profit for the year

Adjustments for:
Depreciation charges 
Amortisation charges 
Financial income 
Financial expenses
Re-measurement of leased assets
Share-based payments
Income tax expense

Note

13
14
8
9
13
25
10

2020 
£000

2019 
£000

109,775

173,089

3,259
1,011
(151)
478
(20)
2,102
25,040

3,114
480
(318)
486
283
4,911
40,473

Operating cash flow before changes in working capital

141,494

222,518

Decrease/(increase) in trade and other receivables
(Decrease)/increase in trade and other payables
Increase/(decrease) in provisions
Decrease in contract assets
Decrease in contract liabilities

Cash generated from operating activities

Financial expenses paid
Income taxes paid 

Net cash from operating activities

Cash flows used in investing activities
Interest received on cash and cash equivalents
Reduction in money market deposits
Acquisition of property, plant and equipment
Acquisition of intangible assets 
Acquisition of subsidiary, net of cash acquired

Net cash used in investing activities

Cash flows used in financing activities
Net dividends 
Purchase of own shares for cancellation
Purchase of own shares for share incentive plans
Share-related expenses
Payment of lease liabilities
Proceeds on exercise of share-based incentives

Net cash used in financing activities 

Net increase in cash and cash equivalents 
Cash and cash equivalents at 1 January 

507
(572)
465
95
(541)

(481)
35
(371)
28
(44)

141,448

221,685

(198)
(44,959)

(198)
(37,263)

96,291

184,224

160
4,141
(2,308)
(1,169)
–

259
–
(543)
(236)
(15,627)

824

(16,147)

2
(30,125)
(765)
(211)
(2,159)
716

(59,856)
(88,583)
(2,112)
(619)
(1,535)
898

(32,542)

(151,807)

64,573
32,117

16,270
15,847

18
13
14
27

12
23
24
23
21

Cash and cash equivalents at 31 December

18

96,690

32,117

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  101

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSCompany statement of cash flows for the year ended 31 December 2020

Note

28
28
25

Cash flows from operating activities
(Loss)/profit for the year

Adjustments for:
Dividend income
Financial expenses
Share-based payments
Income tax credit

Operating cash flow before changes in working capital

Increase in trade and other payables

Cash generated from operating activities

Net decrease in cash and cash equivalents 
Cash and cash equivalents at 1 January

Cash and cash equivalents at 31 December

18

2020 
£000

2019 
£000

(707)

174,618

(734)
279
(966)
(441)

(179,398)
542
1,835
(927)

(2,569)

(3,330)

2,569

3,330

–

–
–

–

–

–
–

–

102  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Consolidated statement of changes in shareholders’ equity for the year ended 31 December 2020

At 1 January 2019

908

(11,138)

386

138

22,290

12,584

Share  
capital 
£000

Own  
shares held 
£000

Other 
reserves 
£000

Note

Reverse 
acquisition 
reserve 
£000

Retained 
earnings 
£000

Total 
equity  
£000

Total comprehensive income
Profit for the year

Transactions with owners recorded directly in equity 
Share-based payments 
Tax credit in respect of share-based incentives  

recognised directly in equity

Net dividends
Exercise of share-based incentives
Purchase of shares for share incentive plans
Cancellation of own shares
Share-related expenses

At 31 December 2019

At 1 January 2020

Total comprehensive income
Profit for the year

Transactions with owners recorded directly in equity
Share-based payments 
Tax credit in respect of share-based incentives  

recognised directly in equity

Net dividends
Exercise of share-based incentives
Purchase of shares for share incentive plans
Cancellation of own shares
Share-related expenses

25

10
12
24
24
23
23

25

10

12
24
24
23
23

–

–

–
–
–
–
(16)
–

–

–

–
–
1,506
(2,112)
–
–

892

(11,744)

892

(11,744)

–

–

–

–
–
–
(5)
–

–

–

–

–
957
(765)
–
–

–

–

–
–
–
–
16
–

402

402

–

–

–

–
–
–
5
–

–

173,089

173,089

–

–
–
–
–
–
–

4,911

4,911

1,028
(59,856)
(608)
–
(88,583)
(619)

1,028
(59,856)
898
(2,112)
(88,583)
(619)

138

51,652

41,340

138

51,652

41,340

–

109,775

109,775

–

–

–
–
–
–
–

2,102

2,102

311

311

2
(241)

(30,125)
(211)

2
716
(765)
(30,125)
(211)

At 31 December 2020

887

(11,552)

407

138

133,265

123,145

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  103

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSCompany statement of changes in shareholders’ equity for the year ended 31 December 2020

At 1 January 2019

908

(10,025)

14,854

103,520

401,047

510,304

Share  
capital 
£000

Own  
shares held 
£000

Other 
reserves 
£000

Note

Reverse 
acquisition 
reserve 
£000

Retained 
earnings 
£000

Total 
equity  
£000

Total comprehensive income
Profit for the year

Transactions with owners recorded directly in equity
Share-based payments 
Tax credit in respect of share-based incentives  

recognised directly in equity

Capital contribution 
Dividends to shareholders 
Transfer of shares to SIP
Exercise of share-based incentives
Cancellation of own shares
Share-related expenses

At 31 December 2019

At 1 January 2020

Total comprehensive income
Loss for the year

Transactions with owners recorded directly in equity
Share-based payments 
Tax credit in respect of share-based incentives  

recognised directly in equity

Capital contribution 
Dividends to shareholders 
Transfer of shares to SIP
Exercise of share-based incentives

Cancellation of own shares
Share-related expenses

At 31 December 2020

25

10
24
12

23
23

25

10
24
12

23
23

–

–

–
–
–
–
–
(16)
–

–

–

–
–
–
(826)
1,299
–
–

–

–

–
3,076
–
–
–
16
–

–

174,618

174,618

–

–
–
–
–
–
–
–

1,835

1,835

375
–
(59,856)
–
(1,299)
(88,583)
(619)

375
3,076
(59,856)
(826)
–
(88,583)
(619)

892

(9,552)

17,946

103,520

427,518

540,324

892

(9,552)

17,946

103,520

427,518

540,324

–

–

–
–
–
–
–

(5)
–

–

–

–
–
–
(734)
560

–
–

–

–

–
3,068
–
–
–

5
–

–

–

–
–
–
–
–

–
–

(707)

(707)

(966)

(966)

56
–
2

(560)

56
3,068
2
(734)
–

(30,125)
(211)

(30,125)
(211)

887

(9,726)

21,019

103,520

395,007

510,707

104  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Notes forming part of the financial statements

1 General information
Rightmove plc (the Company) is a public limited company registered in England (Company no. 6426485) domiciled in the United 
Kingdom (UK). The consolidated financial statements of the Company as at and for the year ended 31 December 2020 comprise 
the Company and its interest in its subsidiaries (together referred to as the Group). Its principal business is the operation of the 
Rightmove platforms, which have the largest audience of any UK property portal (as measured by time on site). 

The consolidated financial statements of the Group as at and for the year ended 31 December 2020 are available upon request  
to the Company Secretary from the Company’s registered office at 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, 
Caldecotte, Milton Keynes, MK7 8LE or are available on the corporate website at plc.rightmove.co.uk.

Statement of compliance
The Group and Company financial statements have been prepared and approved by the Board of directors in accordance with 
international financial reporting standards adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union. 

The consolidated financial statements were authorised for issue by the Board of directors on 26 February 2021.

Basis of preparation
The accounts have been prepared in accordance with international accounting standards in conformity with the requirements of 
the Companies Act 2006. On publishing the Company financial statements here together with the Group financial statements,  
the Company is taking advantage of the exemption in s408 of the Companies Act 2006 not to present its individual statement  
of comprehensive income and related notes that form a part of these approved financial statements. The loss for the year of the 
Company was £707,000 (2019: profit £174,618,000).

The financial statements have been prepared on an historical cost basis.

Basis of consolidation
Subsidiaries are entities controlled by the Group. Control exists when the Group has existing rights that give it the ability to direct 
the relevant activities of an entity and has the ability to affect the returns the Group will receive as a result of its involvement with 
the entity. In assessing control, potential voting rights that are currently exercisable or convertible are taken into account. The 
financial statements of subsidiaries are included in the consolidated financial statements from the date that control commences 
until the date that control ceases.

On 30 September 2019 the Group acquired 100% of the ordinary share capital of Van Mildert Landlord and Tenant Protection 
Limited (Van Mildert). The results of this entity have been consolidated in these Group financial statements. Further details of 
the investment and acquisition are set out in Note 15 and Note 27.

Going concern
Management has performed a detailed and extended going concern review and tested the Group’s liquidity in a range of scenarios 
as set out below, taking into account the uncertainties arising from the Covid-19 pandemic. 

Throughout the year, the Group was debt free, has continued to be cash generative and has cash of £96.7m at 31 December 2020 
(31 December 2019: cash and money market deposits balance of £36.3m). 

The Group has the benefit of a £10m committed revolving loan facility with Barclays Bank plc which was agreed on 7 February 2020 
and replaced the previous £10m committed loan facility with Barclays Bank plc which was terminated on that date. In April 2020 a 
variation was agreed to the facility to extend the term beyond the original year to 7 February 2022 and introduced a covenant in 
relation to the ratio of net debt to EBITDA. No amount has been drawn under the facility to date.

The Group took immediate steps to preserve liquidity in response to Covid-19. This included the decision to suspend the share 
buyback programme from 14 March 2020 and the cancellation of the previously announced 2019 dividend. On 27 April 2020 
Rightmove received confirmation that it was eligible to access the UK Government’s Covid Corporate Financing Facility (CCFF). 

Following the lockdown measures introduced in late March 2020, particularly the inability to physically view properties, activity in the 
housing market was significantly reduced in the UK until May/June 2020. In order to support customers during this unprecedented 
shut down of the UK property market, customers were offered discounts which had a negative impact on 2020 revenue of £88.9m: 
Agency customers received a 75% discount on their invoice value for four months between April and July, 60% in August and 40% 
in September; the Agency discount in Scotland and Wales was extended to 75% in August and 60% in September due to the delay 
in the restart of activity in those areas; New Homes customers were offered a 75% discount on their invoice value for four months 
between April and July. Selected, limited support across other business units continues to be in place.

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Going concern continued
During the second half of the year, in addition to ending the discounts offered to customers, the Group repaid the Furlough grant in 
September and a deferred VAT amount in October. The Covid Corporate Financing Facility (CCFF) was not needed and access to 
the scheme lapsed at the end of December.  

In stress testing the future cash flows of the Group, management modelled a range of scenarios which considered the impact of  
a reduction in housing transaction numbers of varying severity for at least the next 12 months from the approval of these financial 
statements ("the going concern period"). These included severe, but plausible downside scenarios. Under these various scenarios 
management have modelled likely timing of cash flows from our customers over the going concern period. The models considered 
the impact of changes in key drivers of the Group’s revenue, including customer numbers and average revenue per advertiser 
(ARPA). In all the scenarios tested, the Group remained cash positive, debt-free and did not require utilisation of the loan facility.

The Board of directors is confident that with the existing cash resources and banking facility in place the Group and the Company 
will remain cash positive and will have adequate resources to continue in operational existence for at least a period of 12 months 
from the date of approval of these financial statements, and therefore, have prepared these financial statements on the going 
concern basis.

Judgements and estimates
The preparation of the consolidated and Company financial statements in conformity with EU Adopted IFRSs requires 
management to make judgements, estimates and assumptions that affect the application of accounting policies and the reported 
amounts of assets and liabilities, income and expenses. The estimates and associated assumptions are based on historical 
experience and various other factors that are believed to be reasonable under the circumstances, the results of which form  
the basis of making judgements about carrying values of assets and liabilities that are not readily apparent from other sources. 
Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised 
in the period in which the estimate is revised and in any future periods, if applicable.

Management has determined that there are no significant areas of estimation uncertainty or critical judgements in applying 
accounting policies that have a significant effect on the amounts recognised in the consolidated and Company financial statements. 

2 Significant accounting policies
The following accounting policies applied by the Group in these consolidated financial statements are the same as those applied 
by the Group in its consolidated financial statements as at and for the year ended 31 December 2019. There are no standards that 
are issued but not yet effective that would be expected to have a material impact on the entity in the current or future reporting 
periods and on foreseeable future transactions.

(a)  Revenue
Revenue principally represents the amounts receivable from customers in respect of property products, primarily membership  
of the Rightmove platforms, together with the provision of tenant referencing and rent guarantee insurance. Rightmove also 
provides non-property services, which includes Data Services and Third-Party advertising. 

Revenue is recognised based upon the transaction price specified in a contract with a customer. It is recognised at the point when 
the performance obligations are satisfied, through providing a customer with access to the Rightmove platforms and or products 
or other services.  

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2 Significant accounting policies continued
The table below summarises the different types of products and services offered to customers along with the nature and timing  
of satisfaction of performance obligations:

Type of product/service Nature and timing of satisfaction of performance obligations

Property products – 
membership of 
Rightmove platforms

For membership listing services customers pay monthly subscriptions to list their properties on the 
Rightmove platforms. Contracts for these services are per branch location or branch equivalent for 
Agency, Commercial and Overseas customers and per development for New Homes customers.  
They vary in length from one month to five years but are typically for periods of six to 12 months.  

Performance obligations are satisfied, and revenue recognised, from the point that customer has 
access to the platform to allow them to list their properties. Subscription revenue is spread over the  
life of the contract. Agency, Overseas and Commercial services are typically billed monthly in advance, 
from the point the customer gains access to the platform, and New Homes developers are billed 
monthly in arrears.

Customers have the option to enhance their property listings and presence on Rightmove through 
purchasing additional advertising products. For products that provide enhanced brand property 
exposure across a period of time, revenue is recognised over the life of the product from the point the 
customer gains access to the product. Invoices are sent on a monthly basis in line with the core listing 
services. For products which are one-off use, at a point chosen by the customer, revenue is recognised 
at the end of the month during which the customer chose to apply and use the product. For products 
that provide enhanced brand exposure or property exposure across a period of time, revenue is 
recognised over the life of the product from the point the customer gains access to the product.  
Invoices are sent on a monthly basis in line with the core listing services.  For products which are  
one-off use, at a point chosen by the customer, revenue is recognised at the end of the month  
during which the customer chose to apply and use the product. 

Discounts may be offered to customers as part of membership or package offers and are taken into 
consideration in the transaction price for each product.  

Referencing revenue relates to the supply of tenant referencing services, primarily to lettings agency 
customers. Performance obligations are satisfied, and revenue is recognised at the end of the month 
during which the tenant referencing service is completed and the final report passed to the customer. 

Revenue related to insurance broking commission is generated on the sale of rent guarantee insurance 
to lettings agency and landlord customers. Revenue is recognised at the start date of the insurance 
policy purchased. Insurance commission revenue is stated net of insurance costs payable, and less any 
expected adjustment for cancellations.  

Property products – 
provision of tenant 
referencing and rent 
guarantee insurance

Non-property products Data Services revenue relates to fees generated for a variety of different data and valuation products 
and tools. Where the contract gives a customer access to use Rightmove’s property tools, revenue is 
recognised on a monthly basis, over the life of the product, from the point the customer gains access 
to the tools. Where the contract is to provide the customer with specific data, revenue is recognised  
at the point that the data is transferred to the customer. 

Discounts may be offered to customers and are taken into consideration in the transaction price for 
each performance obligation.

Third party advertising revenue represents amounts paid by customers to advertise non-property 
products on the Rightmove platforms. Performance obligations are met once a customer is actively 
advertising on the Rightmove Platform. Revenue is recognised on a monthly basis over the life of the 
contract. A small number of arrangements with third party customers mean that Rightmove is acting 
as an agent, in a principal-agency relationship. In any case where the Group is acting as an agent, 
revenue is recognised at a net amount reflecting the margin earned. 

Contract assets relate to the Group’s rights to consideration for services that have been provided but not yet invoiced at the 
reporting date. Contract assets are transferred to receivables when invoiced and the rights have become unconditional. 

Contract liabilities relate to the advance consideration received from Estate Agency, Overseas and Commercial customers,  
for which revenue is recognised at a later date, as or when the services are provided. 

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2 Significant accounting policies continued
(b)  Investments
Investments in subsidiaries are held at cost less any provision for impairment in the parent Company financial statements. 

(c)  Intangible assets
 (i) Goodwill
Goodwill arising on a business combination represents the difference between the fair value of the consideration paid and the 
fair value of the net identifiable assets acquired and is included in intangible assets. 

In respect of acquisitions prior to 1 January 2004, goodwill is included on the basis of its deemed cost, which represents the 
amount previously recorded under UK GAAP. The classification and accounting treatment of business that occurred prior to 
1 January 2004 was not reconsidered in preparing the Group’s opening IFRS statement of financial position at 1 January 2004.

Goodwill is stated at cost less any accumulated impairment losses. Goodwill is tested annually for impairment. This applies to 
all goodwill arising both before and after 1 January 2004.

(ii) Research and development
The Group undertakes research and development expenditure in view of developing new products and improving the existing 
property platforms. Expenditure on research activities, undertaken with the prospect of gaining new technical knowledge and 
understanding, is recognised in profit or loss as incurred.

Expenditure on development activities, whereby research findings are applied to a plan or design for the production of a  
new product or substantially enhanced website, is capitalised if the new product or the enhanced website is technically and 
commercially feasible, the Group has sufficient resources to complete development, future economic benefits are probable 
and the Group can measure reliably the expenditure attributable to the intangible asset during its development. Capitalised 
costs are held as an asset in progress until such point that the asset is brought into use, at which point it is transferred to the 
appropriate intangible asset category and amortisation is charged.

The expenditure capitalised includes subcontractors and direct labour. Capitalised development expenditure is stated at cost 
less accumulated amortisation and accumulated impairment losses. Subsequent expenditure on capitalised intangible assets 
is capitalised only when it increases the economic benefits embodied in the specific asset to which it relates. All other 
expenditure is expensed when incurred.

(iii) Computer software and licences
Computer software and externally acquired software licences are capitalised and stated at cost less accumulated amortisation 
and impairment losses. Amortisation is charged from the date the asset is available for use. Amortisation is provided to write 
off the cost less the estimated residual value of the computer software or licence by equal annual instalments over its 
estimated useful economic life as follows:
Computer software 
Software licences 

20.0% – 33.3% per annum
20.0% – 33.3% per annum

(iv)  Market appraisal algorithm
The market appraisal algorithm identified on the acquisition of the Outside View Analytics Ltd is valued using the reproduction 
cost method based on market rate salaries. Amortisation is expensed in the profit or loss on a straight-line basis over the 
estimated useful economic life as follows: 
Market appraisal algorithm 

33.3% per annum

(v) Credit referencing software
The credit referencing software identified on the acquisition of Van Mildert is valued using the reproduction cost method 
based on market rate salaries. Amortisation is expensed in the profit or loss on a straight-line basis over the estimated useful 
economic life as follows: 
Credit referencing software 

20.0% per annum

(vi) Customer relationships
The customer relationships identified on the acquisition of Van Mildert are valued using the income approach, calculating the 
multi-period excess earnings. Amortisation is expensed in the profit or loss on a straight-line basis over the estimated useful 
economic life as follows: 
Customer relationships 

10.0% per annum

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2 Significant accounting policies continued
(d)  Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Capitalised costs are  
held as an asset in progress until such point that the asset is brought into use, at which point it is transferred to the appropriate 
property, plant and equipment category and depreciation is charged. Depreciation is provided to write off the cost less the 
estimated residual value of property, plant and equipment by equal annual instalments over their estimated useful economic  
lives as follows:
Office equipment, fixtures and fittings 
Computer equipment 
Leasehold improvements 

20.0% per annum
20.0% – 33.3% per annum
remaining life of the lease

(e)  Impairment
The carrying value of property, plant and equipment is reviewed at each reporting date to determine whether there is any 
indication of impairment. If any such indication exists, the asset’s recoverable amount is estimated. An impairment loss is 
recognised for the amount by which the asset’s carrying amount exceeds its recoverable amount. The recoverable amount of 
non-financial assets is the greater of their fair value less costs to sell and value in use. In assessing value in use, the estimated 
future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of 
the time value of money and the risks specific to the asset. For an asset that does not generate largely independent cash flows, 
the recoverable amount is determined for the cash generating unit to which the asset belongs.

Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation but are tested for impairment 
annually and whenever there is an indication that they might be impaired. An impairment loss is recognised for the amount by 
which the carrying value of the asset exceeds its recoverable amount.

The carrying amounts of the Group’s non-financial assets, other than deferred tax assets, are reviewed at each reporting date 
to determine whether there is any indication of impairment. If any such indication exists, then the asset’s recoverable amount is 
estimated. For goodwill, and intangible assets that have indefinite useful lives or that are not yet available for use, the recoverable 
amount is estimated each year at the same time.

The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less costs to sell. 
In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate 
that reflects current market assessments of the time value of money and the risks specific to the asset. For the purpose of 
impairment testing, assets that cannot be tested individually are grouped together into the smallest group of assets that 
generates cash inflows from continuing use that are largely independent of the cash inflows of other assets or groups of assets 
(the “cash-generating unit”). The goodwill acquired in a business combination, for the purpose of impairment testing, is allocated 
to cash-generating units, or (“CGU”). Goodwill acquired in a business combination is allocated to groups of CGUs that are 
expected to benefit from the synergies of the combination.

An impairment loss is recognised if the carrying amount of an asset or its CGU exceeds its estimated recoverable amount. 
Impairment losses are recognised in profit or loss. Impairment losses recognised in respect of CGUs are allocated first to reduce 
the carrying amount of any goodwill allocated to the units, and then to reduce the carrying amounts of the other assets in the unit 
(group of units) on a pro rata basis.

(f)  Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits with original maturities of three months or less. 

(g)  Provisions
A provision is recognised if, as a result of a past event, the Group has a present legal or constructive obligation that can  
be estimated reliably and it is probable that an outflow of economic benefits will be required to settle the obligation.

Provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market 
assessment of the time value of money and the risks specific to the liability. The unwinding of the discount is recognised  
as a finance cost.

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2 Significant accounting policies continued
(h)  Leases
When a contractual arrangement contains a lease the Group recognises a lease liability and a corresponding right of use asset at 
the commencement of the lease. 

At the commencement date the lease liability is measured at the present value of the future lease payments, discounted using the 
Group’s incremental borrowing rate where the interest rate in the lease is not readily determined. Subsequently, the lease liability is 
adjusted by increasing the carrying amount to reflect interest on the lease liability, reducing the carrying amount to reflect the lease 
payments made and remeasuring the carrying amount to reflect any reassessment or lease modifications. 

The lease term is determined from the commencement date of the lease and covers for the non-cancellable term. If the Group 
has an extension option, which it considers it reasonably certain to exercise, then the lease term will be considered to extend 
beyond that non-cancellable period. If the Group has a termination option, which it considers it reasonably certain to exercise,  
then the lease term will be considered to be until the point the termination option will take effect. 

At the commencement date the right of use asset is measured at an amount equal to the lease liability plus any lease payments  
made before the commencement date and any initial direct costs, less any lease incentive payments. An estimate of costs to be 
incurred in restoring an asset, in accordance with the terms of the lease, is also included in the right of use asset at initial recognition. 
Subsequently, the right of use asset is measured in accordance with the accounting policy for property, plant and equipment.

An adjustment is also made to the right of use to reflect any remeasurement of the corresponding lease liability. The right of use 
assets are also subject to impairment testing under IAS 36. Short-term leases and low value leases are not recognised as lease 
liabilities and right of use assets but are recognised as an expense straight line over the lease term.

(i)  Employee benefits

(i) Pensions
The Group provides access to stakeholder pension schemes (defined contribution pension plans). Obligations for 
contributions to defined contribution pension plans are recognised as an employee benefit expense in profit or loss  
when they are incurred.

(ii) Employee share schemes
The Group provides share-based incentive plans allowing executive directors and other employees to acquire shares in the 
Company. An expense is recognised in profit or loss, with a corresponding increase in equity, over the period during which the 
employees become unconditionally entitled to acquire equity settled share-based incentives.

Fair value at the grant date is measured using either the Monte Carlo or Black Scholes pricing model as is most appropriate  
for each scheme. Measurement inputs include share price on measurement date, exercise price of the instrument, expected 
volatility (based on weighted average historic volatility adjusted for changes expected due to publicly available information), 
weighted average expected life of the instruments (based on historical experience and general option behaviour), expected 
dividends, and risk-free interest rates (based on government bonds). Service and non-market performance conditions 
attached to the awards are not taken into account in determining the fair value.

For share-based incentive awards with non-vesting conditions, the grant date fair value of the share-based incentives 
is measured to reflect such conditions and there is no true-up for differences between expected and actual outcomes. 
When either the employee or the Company chooses not to meet the non-vesting condition, the failure to meet the 
non-vesting condition is treated as a cancellation and the cost that would have been recognised over the remainder  
of the vesting period is recognised immediately in profit or loss.

(iii) Own shares held by The Rightmove Employees’ Share Trust (EBT)
The EBT is treated as an agent of Rightmove Group Limited, and as such EBT transactions are treated as being those 
of Rightmove Group Limited and are therefore reflected in the Group’s consolidated financial statements. In particular,  
at a consolidated level, the EBT’s purchases of shares in the Company are charged directly to equity.

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2 Significant accounting policies continued

(iv) Own shares held by The Rightmove Share Incentive Plan Trust (SIP)
The SIP is treated as an agent of Rightmove plc, and as such SIP transactions are treated as being those of Rightmove plc  
and are therefore reflected in the Group’s consolidated financial statements. In particular, at a consolidated level, the SIP’s 
purchases of shares in the Company are charged directly to equity.

(v) National Insurance (NI) on share-based incentives
Employer’s NI is accrued, where applicable, at a rate of 13.8%, which management expects to be the prevailing rate when 
share-based incentives are exercised. In the case of share options, it is provided on the difference between the share price at 
the reporting date and the average exercise price of share options. In the case of nil cost performance shares and deferred 
shares, it is provided based on the share price at the reporting date.

(j)  Treasury shares and shares purchased for cancellation
When share capital recognised as equity is repurchased, the amount of the consideration paid, including directly attributable costs, 
is recognised as a deduction from equity. Repurchased shares are either held in treasury or cancelled.

(k)  Segmental reporting
An operating segment is a component of the Group that engages in business activities from which it may earn revenues and incur 
expenses, including revenues and expenses that relate to transactions with any of the Group’s other components. An operating 
segment’s operating results are reviewed regularly by the Group’s Chief Executive Officer to make decisions about resources to be 
allocated to the segment and assess its performance and for which discrete financial information is available.

(l)  Financial income and expenses
Financial income comprises interest receivable on cash balances and money market deposits and dividend income. Interest 
income is recognised as it accrues, using the effective interest method. Dividend income is recognised on the date that the 
Company’s right to receive payment is established.

Financial expenses comprise banking facility fees and bank charges and the unwinding of the discount on provisions and  
lease liabilities.

(m)  Taxation
Income tax on the results for the year comprises current and deferred tax. Income tax is recognised in profit or loss except to the 
extent that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable on the taxable income for the period net of any charge or credit posted directly to equity, 
using tax rates enacted or substantially enacted at the reporting date and any adjustment to tax payable in respect of previous 
periods.

Deferred tax is provided in respect of temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for taxation purposes. The following temporary differences are not provided for: the 
initial recognition of goodwill; the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other 
than in a business combination, and the differences relating to investments in subsidiaries to the extent that they will probably 
not reverse in the foreseeable future. The amount of deferred tax provided is based on the expected manner of realisation or 
settlement of the carrying amount of assets and liabilities, using tax rates enacted or substantially enacted by the reporting date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which 
the asset can be utilised.

In accordance with IAS 12, the Group policy in relation to the recognition of deferred tax on share-based incentives is to include 
the income tax effect of the tax deduction in profit or loss to the value of the income tax charge on the cumulative IFRS 2 charge. 
The remainder of the income tax effect of the tax deduction is recognised in equity.

(n)  Dividends
Dividends unpaid at the reporting date are only recognised as a liability (and deduction to equity) at that date to the extent that 
they are appropriately authorised and are no longer at the discretion of the Company. Unpaid dividends that do not meet these 
criteria are disclosed in the notes to the financial statements.

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 2 Significant accounting policies continued
(o)  Earnings per share (EPS)
The Group presents basic and diluted EPS data for its ordinary shares. Basic EPS is calculated by dividing the profit or loss 
attributable to equity holders of the Company by the weighted average number of ordinary shares outstanding during the year, 
adjusted for own shares held. For diluted EPS, the weighted average number of ordinary shares in issue is adjusted to assume 
conversion of all potentially dilutive shares. The Group’s potential dilutive instruments are in respect of share-based incentives 
granted to employees, which will be settled by ordinary shares held by the EBT, the SIP and shares held in treasury. 

3 Risk and capital management
Overview
The Group has exposure to the following risks from its use of financial instruments:
• credit risk
• liquidity risk
• market risk

This note presents information about the Group and Company’s exposure to each of the above risks, the Group’s objectives, 
policies and processes for measuring and managing risk and the Group’s management of capital. Further quantitative disclosures 
are included throughout these consolidated financial statements.

The Board of directors has overall responsibility for the establishment and oversight of the Group’s risk management framework. 
The primary method by which risks are monitored and managed by the Group is through the monthly Executive Management 
Committee, where any significant new risks or change in status to existing risks will be discussed and actions taken as appropriate.

The Group’s risk management policies are established to identify and analyse the risks faced by the Group, to set appropriate risk 
limits and controls and to monitor risks and adherence to limits. Risk management policies and systems are reviewed regularly to 
reflect changes in market conditions and the Group’s activities. The Group, through its training and management standards and 
procedures, aims to develop a disciplined and constructive control environment in which all employees understand their roles 
and obligations.

The Audit Committee oversees how management monitors compliance with the Group’s internal controls and reviews the 
adequacy of the risk management framework in relation to the risks faced by the Group.

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or banking institution fails to meet its contractual obligations.

The Group’s exposure to credit risk is influenced mainly by the individual characteristics of each customer. The Group provides 
credit to customers in the normal course of business. The Group provides its services to a wide range of customers in the UK 
and overseas and therefore believes it has no material concentration of credit risk.

More than 84.0% (2019: 87.0%) of Rightmove Group Limited’s Agency and New Homes customers pay via monthly direct debit, 
minimising the risk of non-payment. The Group establishes an expected credit loss that represents its estimate of losses in 
respect of trade and other receivables. Further details of these are given in Note 26.

The Group’s treasury policy is to monitor cash and deposit balances on a daily basis and to manage counterparty risk by ensuring 
that no more than £40,000,000 is held with any single institution.

Liquidity risk
Liquidity risk is the risk that the Group will encounter difficulties in meeting the obligations associated with its financial liabilities 
that are settled by delivering cash. The Group and Company’s approach to managing liquidity is to ensure, as far as possible, that 
it will always have sufficient liquidity to meet its liabilities when due, under both normal and stressed conditions, without incurring 
unacceptable losses or risking damage to the Group’s reputation.

The Group’s revenue model is largely subscription-based, which results in a regular level of cash conversion allowing it to service 
working capital requirements.

The Group and Company ensure that they have sufficient cash on demand to meet expected operational expenses excluding 
the potential impact of extreme circumstances that cannot reasonably be predicted, such as natural disasters. Throughout the 
year, the Group typically had sufficient cash on demand to meet operational expenses, before financing activities, for a period 
of 552 days (2019: 232 days).

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3 Risk and capital management continued
The agreement with Barclays Bank plc for a £10,000,000 committed revolving loan facility was terminated on 7 February 2020. 
This was replaced with a new agreement with Barclays Bank plc for a £10,000,000 committed revolving loan facility that expires  
on 7 February 2022 and introduced a covenant in relation to the ratio of net debt to EBITDA.

Market risk
Market risk is the risk that changes in market prices such as foreign exchange and interest rates will affect the Group’s income. 
The objective of market risk management is to manage and control market risk exposures within acceptable parameters, while 
optimising the return on risk.

(i) Currency risk
All of the Group’s sales and more than 97.8% (2019: 97.0%) of the Group’s purchases are Sterling denominated, accordingly 
it has no significant currency risk.

(ii) Interest rate risk
The Group has interest bearing lease liabilities, although the interest on these is insignificant. The Group is exposed to interest 
rate risk on cash and money market deposit balances. The Company has no interest-bearing financial liabilities.

Capital management
The Board of directors’ policy is to maintain an efficient statement of financial position so as to maintain investor, creditor and 
market confidence and to sustain future development of the business. The Board of directors considers that the future working 
capital and capital expenditure requirements of the Group will continue to be low and accordingly return on capital measures are 
not key performance targets. The Board of directors monitors the spread of the Company’s shareholders as well as basic EPS. 

The Board’s policy is to return surplus capital to shareholders through a combination of dividends and share buybacks.

(i) Dividend policy 
The Board of directors has a progressive dividend policy and monitors the level of dividends to ordinary shareholders in relation 
to the growth in basic EPS. The Board has adopted this policy in order to align shareholder returns with the underlying growth 
achieved in the profitability of the Group. 

The capacity of the Group to make dividend payments is primarily determined by the level of available retained earnings 
in the Company, after deduction of own shares held, and the cash resources of the Group. The retained earnings of the 
Company, after deduction of own shares held, are £385,282,000 (2019: £417,966,000) as set out in the Company statement 
of changes in shareholders’ equity. The Group has cash and money market deposits at 31 December 2020 of £96,690,000 
(2019: £36,258,000), the majority of which are held by the principal operating subsidiary Rightmove Group Limited. The Group 
is well positioned to fund its future dividends given the strong cash generative nature of the business and in 2020 cash 
generated from operating activities was £141,452,000 (2019: £221,685,000) representing an operating cash conversion 
in excess of 100%.

(ii) Share buybacks
The Company purchases its own shares in the market; the timing of these purchases depends on available free cash flow and 
market conditions. In 2020, 5,028,392 (2019: 16,268,322) shares were bought back and were cancelled at an average price of 
£5.99 (2019: £5.45).

There were no changes in the Group’s approach to capital management during the year. Neither the Company nor any of its 
subsidiaries are subject to externally imposed capital requirements.

Operational risk
Operational risk is the risk of direct or indirect loss arising from a wide variety of causes associated with the Group’s processes, 
personnel, technology and infrastructure, and from external factors other than credit, market and liquidity risks such as those 
arising from legal and regulatory requirements and generally accepted standards of corporate behaviour. Operational risks arise 
from all of the Group’s operations.

The Group’s objective is to manage operational risk so as to balance the avoidance of financial losses and damage to the Group’s 
reputation with overall cost effectiveness and to avoid control procedures that restrict initiative and creativity.

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3 Risk and capital management continued
The primary responsibility for the development and implementation of controls to address operational risk is assigned to senior 
management within each business unit. This responsibility is supported by the development of overall Group standards for the 
management of operational risk in the following areas:  

• requirements for appropriate segregation of duties, including the independent authorisation of transactions;
• requirements for the reconciliation and monitoring of transactions; 
•  compliance with regulatory and other legal requirements, including Financial Conduct Authority requirements for regulated entities;
• documentation of controls and procedures;
•  requirements for the periodic assessment of operational risks faced and the adequacy of controls and procedures to address 

the risks identified;

• requirements for reporting of operational losses and proposed remedial action;
• development and regular testing of business continuity and disaster recovery plans; 
•  regular testing of the security of the IT systems and platforms, regular backups of key data and ongoing threat monitoring to 

protect against the risk of cyber attack;

• training and professional development and ongoing succession planning; and
• risk mitigation, including insurance where this is effective.

4 Operating segments
The Group determines and presents operating segments based on internal information that is provided to the Chief Executive 
Officer, who is the Group’s Chief Operating Decision Maker.

The Group’s reportable segments are as follows:
•  The Agency segment which includes resale and lettings property advertising services provided on Rightmove’s platforms and 

tenant referencing and insurance products sold by Van Mildert; and

•  The New Homes segment which provides property advertising services to new home developers and housing associations on 

Rightmove’s platforms.

The Other segment which represents activities under the reportable segments threshold, comprises Overseas and Commercial 
property advertising services and non-property advertising services which include our Third-Party advertising and Data Services. 
Management monitors the business segments at a revenue and trade receivables level separately for the purpose of making 
decisions about resources to be allocated and of assessing performance. All revenue in both years is derived from third parties 
and there is no inter-segment revenue.

Operating costs, financial income, financial expenses and income taxes in relation to the Agency, New Homes and the Other 
segment are managed on a centralised basis at a Rightmove Group Limited level and as there are no internal measures of 
individual segment profitability, relevant disclosures have been shown under the heading of Central in the table below.

114  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

4 Operating segments continued
The Company has no reportable segments.

Agency  
£000

New  
Homes  
£000

Subtotal  
£000

Other  
£000

Central  
£000

Adjustments 
£000

Total 
£000

Year ended 31 December 2020
Revenue
Operating profit(1)
Depreciation and amortisation
Financial income
Financial expenses
Trade receivables(3)
Other assets
Liabilities
Capital expenditure

Year ended 31 December 2019
Revenue
Operating profit(1)
Depreciation and amortisation
Financial income
Financial expenses
Trade receivables(3)
Other segment assets
Segment liabilities
Capital expenditure

141,636
–
–
–
–
4,776
–
–
–

209,268
–
–
–
–
5,324
–
–
–

40,656
–
–
–
–
9,683
–
–
–

55,482
–
–
–
–
11,086
–
–
–

182,292
–
–
–
–
14,459
–
–
–

264,750
–
–
–
–
16,410
–
–
–

23,425
–
–
–
–
2,811
–
–
–

24,570
– 
–
–
–
2,944
–
–
–

–
137,521
(4,270)
151
(478)
–
140,968
(35,093)
(3,476)

–

219,710(2)
(3,594)
318
(486)
–
77,668
(55,682)
(779)

–

–
–
–
127(4)

205,717
(2,379)(2) 135,142
(4,270)
151
(478)
17,397
57(4) 141,025
(35,277)
(3,476)

(184)(4)
–

–

289,320
(5,980)(2) 213,730
(3,594)
318
(486)
19,552
77,723
(55,935)
(779)

–
–
–
198(4)
55(4)
(253)(4)
–

(1) Operating profit is stated after the charge for depreciation and amortisation.
(2)  Central operating profit does not include share-based payments charge of £2,102,000 (2019: £4,911,000) and NI on share-based incentives charge of £277,000  

(2019: £1,069,000).

(3)  The only segment assets that are separately monitored by the Chief Operating Decision Maker relate to trade receivables net of any associated provision for 

impairment. All other segment assets are reported on a centralised basis.

(4)  The adjustments column reflects the reclassification of credit balances in trade receivables and debit balances in trade payables made on consolidation for 

statutory accounts purposes.

Geographic information
In presenting information on the basis of geography, revenue and assets are based on the geographical location of customers.

Group

UK
Rest of the world

2020

2019

Revenue  
£000

Trade receivables  
£000

Revenue  
£000

 Trade receivables  
£000

202,468
3,249

17,252
145

281,993
7,327

18,982
570

205,717

17,397

289,320

19,552

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  115

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSNotes continued

5 Revenue
The Group’s operations and main revenue streams are those described in these annual financial statements. The Group’s revenue 
is derived from contracts with customers.

Disaggregation of revenue
In the following table, revenue is disaggregated by property and non-property advertising revenue. The table also includes a 
reconciliation of the disaggregated revenue with the Group’s reportable segments (see Note 4).

Year ended 31 December 2020

Revenue stream
Property products
Non-property products

Year ended 31 December 2019

Revenue stream
Property products
Non-property products

Agency  
£000

New Homes  
£000

Other  
£000

Total  
£000

141,636
–

40,656
–

9,832
13,593

192,124
13,593

141,636

40,656

23,425

205,717

Agency  
£000

New Homes  
£000

209,268
–

55,482
–

Other  
£000

13,961
10,609

Total  
£000

278,711
10,609

209,268

55,482

24,570

289,320

Contract balances
The following table provides information about receivables, contract assets and contract liabilities from contracts with customers.

Receivables, which are included in trade and other receivables
Contract assets
Contract liabilities

Note

17

2020 
£000

18,277
334
(1,570)

2019 
£000

20,285
429
(2,111)

The contract assets primarily relate to the Group’s rights to consideration for services provided but not invoiced at the reporting 
date. The contract assets are transferred to receivables when invoiced and the rights have become unconditional. 

The contract liabilities primarily relate to the advance consideration received from Agency, Overseas and Commercial customers, 
for which revenue is recognised as or when the services are provided. 

6 Operating profit

Operating profit is stated after charging:
Employee benefit expense
Depreciation of property, plant and equipment
Amortisation of intangibles
Bad debt impairment charge

116  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

2020 
£000

34,832
3,259
1,011
701

2019 
£000

34,146
3,114
480
740

6 Operating profit continued
Auditor’s remuneration

Fees payable to the Company’s auditor in respect of the audit
Audit of the Company’s financial statements
Audit of the Company’s subsidiaries pursuant to legislation

Total audit remuneration

Fees payable to the Company’s auditor in respect of non-audit related services
Half year review of the condensed financial statements
All other services

Total non-audit remuneration

There were no other fees payable to KPMG LLP (2019: £nil).

2020 
£000

32
208

240

19
2

21

2019 
£000

19
197

216

19
2

21

7 Employee numbers and costs
The average number of persons employed (including executive directors) during the year, analysed by category, was as follows:

Administration
Management

The aggregate payroll costs of these persons were as follows:

Wages and salaries
Social security costs
Pension costs

2020 
Number of 
employees 

2019 
Number of 
employees

514
44

558

2020 
£000

29,698
3,700
1,434

502
36

538

2019 
£000

29,125
3,664
1,357

34,832

34,146

In 2019, employee numbers and costs include the average number of Van Mildert employees for the 3-month period since 
acquisition with an aggregate Van Mildert payroll cost of £534,000.  The 2020 aggregate payroll costs include the full year 
Van Mildert employee costs of £2,176,000.

Wages and salaries include £8,099,000 (2019: £8,890,000) relating to the product development and technology teams; 
these teams spend a significant proportion of their time on research and development activities, including innovation of our 
product proposition and enhancements to the Rightmove platforms. Social security costs do not include a charge of £277,000 
(2019: £1,069,000) relating to NI on share-based incentives (note 25). 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  117

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSNotes continued

8 Financial income

Interest income on cash and cash equivalents
Interest income on money market deposits

9 Financial expenses

Other interest payable
Interest unwind on lease liabilities

10 Income tax expense

Current tax expense
Current year
Adjustment to current tax charge in respect of prior years

Deferred tax
Origination and reversal of temporary differences
Adjustment to deferred tax in respect of prior years
(Increase)/decrease in tax rate at which deferred tax is being recognised

Total income tax expense 

Income tax credit recognised directly in equity

Current tax
Share-based incentives

Deferred tax (Note 16)
Share-based incentives 
Increase in tax rate at which deferred tax is being recognised

Total income tax credit recognised directly in equity 

2020 
£000 

134
17

151

2020 
£000 

199
279

478

2020 
£000 

2019 
£000

267
51

318

2019 
£000

198
288

486

2019 
£000

25,272
60

40,689
(385)

25,332

40,304

219
(351)
(160)

(292)

14
–
155

169

25,040

40,473

2020 
£000 

2019 
£000

(465)

(904)

250
(96)

154

(124)
–

(124)

(311)

(1,028)

Total income tax recognised directly in equity in respect of the Company was a credit of £56,000 (2019: £375,000 credit).

118  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

 
10 Income tax expense continued
Reconciliation of effective tax rate
The Group’s consolidated effective tax rate for the year ended 31 December 2020 is 18.5% (2019: 19.0%) which is lower than 
(2019: in line with) the standard rate of corporation tax in the UK due to credit for research and development expenditure and 
other items shown below. A full reconciliation of the components of the tax charge is set out below: 

Profit before tax
Current tax at 19.0% (2019: 19.0%)
Reduction in tax rate at which deferred tax is being provided
Non-deductible expenses
Share-based incentives
Adjustment to deferred tax charge in respect of prior years
Adjustment to current tax charge in respect of prior years
Research and development credit

11 Earnings per share (EPS)

Year ended 31 December 2020
Earnings

Year ended 31 December 2019
Earnings

Weighted average number of ordinary shares (basic)

Issued ordinary shares at 1 January less ordinary shares  

held by the EBT and SIP Trust

Less own shares held in treasury at the beginning of the year
Effect of own shares purchased for cancellation
Effect of share-based incentives exercised
Effect of shares purchased by the EBT

Issued ordinary shares at 31 December less ordinary shares  

held by the EBT and SIP Trust

2020 
£000 

134,815
25,614
(160)
77
50
(351)
60
(250)

2019 
£000

213,562
40,579
155
129
(5)
–
(385)
–

25,040

40,473

£000

Basic

Diluted

Pence per share

109,775

12.60

12.57

173,089

19.57

19.49

2020 
Number of shares 

2019 
Number of shares

888,422,516
(13,360,310)
(4,280,999)
409,021
(6,669)

904,626,215
(14,813,304)
(6,097,026)
863,996
(216,744)

871,183,559

884,363,137

Weighted average number of ordinary shares (diluted)
For diluted EPS, the weighted average number of ordinary shares in issue is adjusted to assume conversion of all potentially dilutive 
shares. The Group’s potential dilutive instruments are in respect of share-based incentives granted to employees, which will be 
settled by ordinary shares held by the EBT, the SIP and shares held in treasury.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  119

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSNotes continued

11 Earnings per share (EPS) continued

Weighted average number of ordinary shares (basic)
Dilutive impact of share-based incentives outstanding

2020 
Number of shares 

2019 
Number of shares

871,183,559
2,491,363

884,363,137
3,670,032

873,674,922

888,033,169

The average market value of the Group’s shares for the purposes of calculating the dilutive effect of share-based incentives was 
based on quoted market prices for the period during which the share-based incentives were outstanding.

Adjusted EPS
Adjusted EPS is calculated as it is used in the remuneration arrangements noted in the Directors Remuneration Report. It is 
calculated by taking basic profit for the year and adding back the charge for share-based payments and the related NI, but without 
any adjustment to the tax charge in respect of these items. A reconciliation of the basic earnings for the year to the adjusted 
earnings is presented below:

Basic profit for the year
Share-based incentives charge
NI on share-based incentives

Adjusted profit for the year

Basic adjusted EPS

Diluted adjusted EPS

2020 
£000 

109,775
2,102
277

2019 
£000

173,089
4,911
1,069

112,154

179,069

Price per share 
2020

Price per share 
2019

12.87

12.84

20.25

20.16

12 Dividends
Dividends declared and paid by the Company were as follows:

2018 final dividend paid
2019 interim dividend paid
2019 final dividend paid
2020 interim dividend paid

Unclaimed dividends returned

Net dividends included in the statement of cash flows

2020

2019

Pence per share

£000

Pence per share

–
–
–
–

–

–

–

–
–
–
–

–

(2)

(2)

4.00
2.80
–
–

6.80

–

–

£000

35,510
24,663
–
–

60,173

(317)

59,856

After the reporting date a final dividend of 4.5p (2019: 4.4p cancelled) per qualifying ordinary share being £39,228,000 (2019: 
38,484,000 cancelled) was proposed by the Board of directors. The final dividend will be paid, subject to shareholder approval, on 
28 May 2021. There was no 2020 interim dividend paid (2019: £24,663,000).

There was no 2020 interim dividend paid (2019: £24,663,000).

On 28 February 2020, the final dividend for 2019 was proposed for 4.4p with an estimated payment of £38,484,000. However, due 
to the Covid-19 pandemic, the Board of directors decided on 27 March 2020 to cancel the proposed payment of the final 2019 
dividend and not to declare any further discretionary dividend payments during 2020. The Board of directors believes that the 
additional liquidity generated by this decision was prudent given the uncertainties arising from the Covid-19 pandemic.

The terms of the EBT provide that dividends payable on the ordinary shares held by the EBT are waived. No provision was made 
for the final dividend in either year and there are no income tax consequences.

120  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

13 Property, plant and equipment

Group

Cost
At 1 January 2020
Additions
Leased asset additions
Modification of leased assets

At 31 December 2020

Depreciation
At 1 January 2020
Charge for year

At 31 December 2020

Net book value
At 31 December 2020

At 31 December 2019

Office  
equipment, 
fixtures & 
fittings  
£000

Computer  
equipment 
£000

Leasehold  
improvements 
£000

Motor 
vehicles*  
£000

1,022
52
–
–

9,637
2,256
–
–

1,115
–
–
–

1,130
–
573
–

Land &  
buildings*  
£000

13,205
–
–
1,429

Total 
£000

26,109
2,308
573
1,429

14,634

1,074

11,893

1,115

1,703

30,419

(2,961)
(1,570)

(656)
(146)

(8,437)
(1,129)

(466)
(122)

(788)
(292)

(13,308)
(3,259)

(4,531)

(802)

(9,566)

(588)

(1,080)

(16,567)

10,103

10,244

272

366

2,327

1,200

527

649

623

13,852

343

12,801

* Land & Buildings and Motor Vehicles are Right of Use assets held under leasing arrangements accounted for in accordance with IFSR16. Further disclosure is in Note 21.

Group

Cost
At 1 January 2019
Acquired through a business combination
Additions
Leased asset additions
Re-measurement of leased assets

Office  
equipment, 
fixtures & 
fittings  
£000

Computer  
equipment 
£000

Leasehold  
improvements 
£000

Motor 
vehicles  
£000

951
48
23
–
–

9,008
109
520
–
–

1,105
–
–
–
10

940
–
–
190
–

Land &  
buildings  
£000

13,252
121
–
115
(283)

Total 
£000

25,256
278
543
305
(273)

At 31 December 2019

13,205

1,022

9,637

1,115

1,130

26,109

Depreciation
At 1 January 2019
Acquired through a business combination 
Charge for year

At 31 December 2019

Net book value
At 31 December 2019

At 31 December 2018

(1,476)
(29)
(1,456)

(491)
(24)
(141)

(7,367)
(77)
(993)

(334)
–
(132)

(396)
–
(392)

(10,064)
(130)
(3,114)

(2,961)

(656)

(8,437)

(466)

(788)

(13,308)

10,244

11,776

366

461

1,200

1,640

649

771

343

12,801

544

15,192

The re-measurement of leased assets relates to a cash refund in relation to a rent-free period on an office lease. 

The Company had no property, plant or equipment in either year.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  121

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSNotes continued

14 Intangible assets

Group

Cost
At 1 January 2020
Additions

At 31 December 2020

Amortisation
At 1 January 2020
Charge for year

At 31 December 2020

Net book value
At 31 December 2020

At 31 December 2019

Group 

Cost
At 1 January 2019
Additions
Arising on a business combination

At 31 December 2019

Amortisation
At 1 January 2019
Charge for year

At 31 December 2019

Net book value
At 31 December 2019

At 31 December 2018

Goodwill  
£000

16,516
–

16,516

–
–

–

Computer  
software  
£000

Customer 
relationships 
£000

Total 
£000

6,197
1,169

7,366

(5,167)
(559)

(5,726)

4,521
–

27,234
1,169

4,521

28,403

(113)
(452)

(565)

(5,280)
(1,011)

(6,291)

16,516

1,640

3,956

22,112

16,516

1,030

4,408

21,954

Goodwill  
£000

2,465
–
14,051

16,516

–
–

–

Computer  
software  
£000

Customer 
relationships 
£000

Total 
£000

7,673
236
19,325

–
–
4,521

5,208
236
753

6,197

4,521

27,234

(4,800)
(367)

–
(113)

(4,800)
(480)

(5,167)

(113)

(5,280)

16,516

1,030

4,408

21,954

2,465

408

–

2,873

The Company had no intangible assets in either year.

Impairment testing for cash generating units containing goodwill
For the purpose of impairment testing, goodwill is allocated to the Group’s Agency segment which represents the lowest level within 
the Group at which goodwill is monitored for internal management purposes, which is not higher than the Group’s operating segments 
as reported in Note 4.

The goodwill comprises £14,051,000 recognised on the acquisition of Van Mildert in 2019; £1,733,000 arising on the acquisition of 
The Outside View Analytics Ltd in May 2016 and £732,000 of purchased goodwill arising pre-transition to IFRS. The Van Mildert goodwill 
was allocated to the Agency segment as the revenue and future synergy benefits primarily relate to Agency customers. The goodwill 
in relation to the Outside View was also allocated at the time of the initial acquisition to the Agency segment as the revenue from their 
market appraisal product, known as Rightmove Discover, is derived from Rightmove’s Agency customer base. 

122  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

14 Intangible assets continued

Management performed the annual impairment test, which included considering the uncertainties arising from the Covid- 19 pandemic. 
The calculations used in the cash flow projections are based on the latest business plan that has been updated to reflect the most recent 
developments as at the reporting date.  The impairment test looked at cash flows over the next five years. The long-term growth rate 
used is in  line with the prevailing rate of inflation of c1% for the next two years. The pre-tax discount rate used was 10%. The result of  
the impairment testing is not sensitive to changes in the inputs. 

15 Investments
The subsidiaries of the Group as at 31 December 2020 were as follows:

Company

Rightmove Group Limited
Rightmove Rent Services Limited
Rightmove Property Services Limited
Van Mildert Landlord and Tenant 

Protection Limited

Nature of business

Online property advertising
Online rental services
Online rental services
Credit referencing and rent 
guarantee insurance services

Country of  
incorporation

England and Wales
England and Wales
England and Wales
England and Wales

Holding

Class of shares

100%
100%
100%
100%

Ordinary
Ordinary
Ordinary
Ordinary

All the above subsidiaries are included in the Group consolidated financial statements. The registered office for all subsidiaries of 
the Group is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Caldecotte, Milton Keynes, MK7 8LE. 

The Outside View Analytics Ltd was liquidated in January 2021, after liquidators were appointed in February 2019.

Company

Investment in subsidiary undertakings
At 1 January
Additions – subsidiary share-based payments charge 

At 31 December

2020 
£000 

2019 
£000

554,554
3,068

551,478
3,076

557,622

554,554

In 2008, the Company became the holding company of Rightmove Group Limited (formerly Rightmove plc, Company no. 
03997679) and its subsidiaries pursuant to a Scheme of Arrangement under s425 of the Companies Act 1985 by way of a 
share-for-share exchange. Following the Scheme of Arrangement, the Company underwent a court-approved capital reduction. 
The consolidated assets and liabilities of the Group immediately after the Scheme were substantially the same as the consolidated 
assets and liabilities of the Group immediately prior to the Scheme.

Following the capital reconstruction in 2008 all employees’ share-based incentives were transferred to the new holding 
company, Rightmove plc. In addition, certain directors’ contracts of employment were transferred from Rightmove Group Limited 
to Rightmove plc, whilst all other employees remained employed by Rightmove Group Limited. Accordingly, the share-based 
payments charge has been split between the Company and Rightmove Group Limited with £3,068,000 (2019: £3,076,000) 
being recognised in the Company accounts as a capital contribution to its subsidiary.

The Company’s investment in its subsidiary undertaking, Rightmove Group Limited, has been assessed for impairment. 
Management compared the carrying amount of the investment to the market capitalisation of the Group, as Rightmove Group 
Limited contains all of the Group’s trading operations. There was no impairment as, at 31 December 2020, the market 
capitalisation of the Group was more than nine times greater than the Company’s investment in Rightmove Group Limited. 

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  123

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSNotes continued

16 Deferred tax asset and deferred tax liability
The deferred tax asset and deferred tax liability are attributable to the following:

Deferred tax asset

Group

Property 
plant and 
equipment 
£000

Provisions 
£000

Share-based 
incentives 
£000

At 1 January 2020
Prior year adjustment
Recognised in profit and loss
Recognised directly in equity

At 31 December 2020

At 1 January 2019
Arising on business combination
Recognised in profit and loss
Recognised directly in equity

At 31 December 2019

2,318
–
(98)
(154)

2,066

2,261
–
(67)
124

2,318

308
130
(57)
–

381

368
(9)
(51)
–

308

92
221
83
–

396

169
–
(77)
–

Company

Share-based 
incentives 
£000

1,010
–
(335)
(126)

549

966
–
(84)
128

Total 
 £000

2,718
351
(72)
(154)

2,843

2,798
(9)
(195)
124

92

2,718

1,010

The decrease in the deferred tax asset relating to share-based incentives at 31 December 2020 is primarily due to the reduction in 
expected performance of the PPS awards. 

Deferred tax liability

Group

At 1 January
Arising on business combination
Recognised in profit and loss

At 31 December

Intangibles 2020
£000

Intangibles 2019
£000

(871)
–
12

(859)

–
(897)
26

(871)

A reduction in the UK corporation tax rate from 20% to 19% (effective from 1 April 2017) and to 18% (effective 1 April 2020) was 
substantively enacted on 26 October 2015, and an additional reduction to 17% (effective 1 April 2020) was substantively enacted 
on 6 September 2016. On 17 March 2020 a measure was substantively enacted to maintain the corporation tax rate of 19% for 
the 2020 and 2021 financial years, rather than reducing it to 17%. This will increase the Group’s future tax charge accordingly. The 
deferred tax asset and liability as at 31 December 2020 have been calculated at the rate of 19% (2019:17%) which represents the 
average rate at which they are expected to reverse in the future, based on currently enacted UK tax rates.

17 Trade and other receivables

Group

Trade receivables
Less provision for impairment of trade receivables

Net trade receivables
Prepayments
Interest receivable
Other debtors

2020 
£000 

18,277
(880)

17,397
5,951
4
98

2019 
£000

20,285
(733)

19,552
3,922
32
479

23,450

23,985

Exposure to credit and currency risks and expected credit losses relating to trade and other receivables are disclosed in Note 26.

The Company had no trade and other receivables in either year.

124  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

18 Cash and deposits

Group

Cash and cash equivalents
Money market deposits

2020 
£000 

96,690
–

2019 
£000

32,117
4,141

96,690

36,258

Cash balances with an original maturity of less than three months were held in current accounts during the year and attracted 
interest at a weighted average rate of 0.2% (2019: 0.5%). The cash and cash equivalents balance includes £454,000 
(2019: £507,000) which is restricted to use in accordance with the deeds of the EBT.

Money market deposits with an original maturity of more than three months and less than a year, attracted interest at a 
weighted average rate of 1.3% (2019: 1.3%).

The Company had no cash and cash equivalents in either year.

19 Trade and other payables

Trade payables
Trade accruals
Other creditors
Other taxation and social security
Inter-group payables

2020 
£000 

2,742
5,879
414
9,890
–

Group

Company

2019 
£000

1,384
6,705
481
10,946
–

2020 
£000 

–
666
–
–
46,798

2019 
£000

–
1,202
–
–
14,038

18,925

19,516

47,464

15,240

20 Loans and borrowings
The agreement with Barclays Bank plc for a £10,000,000 committed revolving loan facility was updated on 20 April 2020 to 
incorporate a variation to extend the term to 7 February 2022 and to introduce a covenant in relation to the ratio of net debt to 
EBITDA. No amount has been drawn under this facility. The company had no bank loans and borrowing in either year.

21 Leases 
The Group leases assets including land and buildings and motor vehicles that are held within property, plant and equipment 
(Note 13). Information about leases for which the Group is a lessee is presented below.

Analysis of property, plant and equipment between owned and leased assets

Net book value of property, plant and equipment owned
Net book value of right of use assets

2020 
£000 

3,126
10,726

2019 
£000

2,216
10,586

13,852

12,802

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  125

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSNotes continued

21 Leases continued

Net book value of right of use assets

At 1 January 2020
Additions
Lease modification
Depreciation charge

At 31 December 2020

At 1 January 2019
Additions
Acquired through business combination
IFRS 16 re-measurement
Depreciation charge

At 31 December 2019

Lease liabilities 
Maturity analysis – contractual undiscounted cash flows

Less than one year
One to five years
More than five years

Lease liabilities included in the statement of financial position

Current
Non-current

Amounts recognised in profit or loss

Interest on lease liabilities
Expenses relating to short-term leases
Expenses relating to leases of low-value assets, excluding short-term leases of low-value assets

Amount recognised in the statement of cash flows 

Property  
£000

10,244
–
1,429
(1,570)

Vehicles 
£000 

342
573
–
(292)

Total 
£000

10,586
573
1,429
(1,862)

10,103

623

10,726

11,776
115
92
(283)
(1,456)

544
190
–
–
(392)

12,320
305
92
(283)
(1,848)

10,244

342

10,586

2020 
£000 

2,281
8,346
2,544

2019 
£000

1,983
7,391
3,921

13,171

13,295

2020 
£000 

2,023
10,287

2019 
£000

1,709
10,499

12,310

12,208

2020 
£000 

279
233
16

528

2020 
£000 

2019 
£000

287
87
31

405

2019 
£000

Total cash outflow for leases

2,159

1,535

126  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

22 Provisions

At 1 January
Utilised during the year
Arising on business combination
Charged in the year

At 31 December 

Current
Non-current

2020

Dilapidations 
provision 
£000

Employee 
provisions  
£000

Contingent 
consideration  
£000

2019

Dilapidations 
provision 
£000

Employee 
provisions  
£000

Contingent 
consideration  
£000

507
–
–
55

562

–
562

562

256
(256)
–
666

666

666
–

666

Total  
£000

3,170
(256)
–
721

2,407
–
–
–

2,407

3,635

–
2,407

666
2,969

2,407

3,635

424
–
37
46

507

–
507

507

671
(417)
2
–

256

256
–

256

Total  
£000

1,095
(417)
2,446
46

–
–
2,407
–

2,407

3,170

–
2,407

256
2,914

2,407

3,170

The dilapidations provision is in respect of any of the Group’s leased properties where the Group has obligations to make good 
dilapidations. The non-current liabilities are estimated to be payable over periods from one to nine years. 

During the year the Group has accrued amounts in relation to employee related holiday pay. The provision is based on the 
estimated future payroll cost to the Group and has not been discounted as the time value of money is not significant.

The present value of the contingent and deferred consideration arising on acquisition of Van Mildert Landlord and Tenant 
Protection Limited is £2,407,000. This was reassessed at 31 December 2020 and is discounted over the remaining one and a  
half year period and is therefore classified as a non-current liability.

The Company had no provisions in either year.

23 Share capital

In issue ordinary shares
At 1 January
Purchase and cancellation of shares

2020

2019

Amount 
£000 

Number 
of shares

Amount 
£000 

Number 
of shares

892
(5)

891,416,008
(5,028,392)

908
(16)

907,684,330
(16,268,322)

At 31 December

887

886,387,616

892

891,416,008

All issued shares are fully paid. The holders of ordinary shares are entitled to receive dividends as declared from time to time 
and are entitled to one vote per ordinary share at general meetings of the Company.

In June 2007, the Company commenced a share buyback programme to purchase its own ordinary shares. The total number 
of shares bought back in 2020 was 5,028,392 (2019: 16,268,322) shares representing 1.8% (2019: 1.8%) of the ordinary shares 
in issue (excluding shares held in treasury). All of the shares bought back in both years were cancelled. The shares were acquired 
on the open market at a total consideration (excluding costs) of £30,125,000 (2019: £88,583,000). The maximum and minimum 
prices paid were £6.50 (2019: £6.40) and £5.05 (2019: £4.28) per share respectively. Share-related expenses in relation to stamp 
duty charges and broker expenses were £211,000 (2019: £619,000). 

Included within shares in issue at 31 December 2020 are 1,395,476 (2019: 2,208,362) shares held by the EBT, 757,575 
(2019: 785,130) shares held by the SIP and 13,285,490 (2019: 13,360,310) shares held in treasury.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  127

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSNotes continued

24 Reconciliation of movement in capital and reserves
Group
Own shares held – £000

Own shares held as at 1 January 2019
Shares purchased for share incentive plans
Shares transferred to SIP
Share-based incentives exercised in the year
Reduction in shares released due to net settlement
SIP releases in the year

EBT shares  
reserve  
£000

SIP shares  
reserve  
£000

(1,113)
(2,112)
826
208
–
–

(2,985)
–
(826)
424
–
182

Treasury 
shares  
£000

(7,040)
–
–
723
(31)
–

Total 
£000

(11,138)
(2,112)
–
1,355
(31)
182

Own shares held as at 31 December 2019

(2,191)

(3,205)

(6,348)

(11,744)

Own shares held as at 1 January 2020
Shares purchased for share incentive plans
Shares transferred to SIP
Share-based incentives exercised in the year
Reduction in shares released due to net settlement
SIP releases in the year

(2,191)
(765)
734
397
–
–

(3,205)
–
(734)
524
–
–

(6,348)
–
–
36
–
–

(11,744)
(765)
–
957
–
–

Own shares held as at 31 December 2020

(1,825)

(3,415)

(6,312)

(11,552)

Own shares held – number of shares

Own shares held as at 1 January 2019
Shares purchased for share incentive plans
Shares transferred to SIP
Share-based incentives exercised in the year
Reduction in shares released due to net settlement
SIP releases in the year

EBT shares  
reserve 

2,248,020
385,612
(131,110)
(294,160)
–
–

Number of shares

SIP shares  
reserve 

810,095
–
131,110
(111,800)
–
(44,275)

Treasury 
shares 

14,813,304
–
–
(1,518,184)
65,190
–

Total

17,871,419
385,612
–
(1,924,144)
65,190
(44,275)

Own shares held as at 31 December 2019

2,208,362

785,130

13,360,310

16,353,802

Own shares held as at 1 January 2020
Shares purchased for share incentive plans
Shares transferred to SIP
Share-based incentives exercised in the year
Reduction in shares released due to net settlement
SIP releases in the year

2,208,362
118,293
(113,465)
(817,714)
–
–

785,130
–
113,465
(141,020)
–
–

13,360,310
–
–
(74,820)
–
–

16,353,802
118,293
–
(1,033,554)
–
–

Own shares held as at 31 December 2020

1,395,476

757,575

13,285,490

15,438,541

(a) EBT shares reserve
This reserve represents the cost of own shares acquired by the EBT less any exercises of share-based incentives. 

At 31 December 2020, the EBT held 1,395,476 (2019: 2,208,362) ordinary shares in the Company, representing 0.2% (2019: 0.3%) 
of the ordinary shares in issue (excluding shares held in treasury). The market value of the shares held in the EBT at 31 December 
2020 was £9,085,000 (2019: £14,001,000).

128  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

24 Reconciliation of movement in capital and reserves continued
(b) SIP shares reserve (Group and Company)
In November 2014, the Company established the Rightmove Share Incentive Plan Trust (SIP). This reserve represents the cost 
of acquiring shares less any exercises or releases of SIP awards. Employees of Rightmove Group Limited and Rightmove plc were 
offered 350 free shares with effect from 21 December 2020 (2019: 450), subject to a three year service period. 141,020 shares 
were exercised and nil (2019: 44,275) shares were released by the SIP during the year in relation to good leavers and retirees. 
113,465 (2019: 131,110) shares were transferred to the SIP reserve from the EBT.

At 31 December 2020 the SIP held 757,575 (2019: 785,130) ordinary shares in the Company, representing 0.09% (2019: 0.09%) 
of the ordinary shares in issue (excluding shares held in treasury). The market value of the shares held in the SIP at 31 December 
2020 was £4,932,000 (2019: £4,978,000).

(c) Treasury shares (Group and Company)
This represents the cost of acquiring shares held in treasury less any exercises of share-based incentives. These shares were 
bought in 2008 at an average price of 47.60 pence and may be used to satisfy certain share-based incentive awards. An additional 
nil (2019: 23,085) shares were issued as a result of rolled up dividend payments in relation to performance shares. The market 
value of the shares held in treasury at 31 December 2020 was £86,489,000 (2019: £84,704,000).

Other reserves
This represents the Capital Redemption Reserve in respect of own shares bought back and cancelled. The movement of £5,000 
(2019: £16,000) is the nominal value of ordinary shares cancelled during the year.

Retained earnings
The loss on the exercise of share-based incentives of £241,000 (2019: £608,000 loss) is the difference between the value that the 
shares held by the EBT, SIP and treasury shares were originally acquired at and the exercise price at which share-based incentives 
were exercised or released during the year. Details of share buybacks and cancellation of shares are included in Note 23.

Company
Reverse acquisition reserve
This reserve resulted from the acquisition of Rightmove Group Limited by the Company and represents the difference between 
the value of the shares acquired at 28 January 2008 and the nominal value of the shares issued.

Other reserves
Awards relating to share-based incentives made to Rightmove Group Limited employees have been treated as a deemed capital 
contribution. The principal movement in other reserves for the year comprises £3,068,000 (2019: £3,076,000) in respect of the 
share-based incentives charge for employees of Rightmove Group Limited.

In addition, other reserves include £407,000 (2019: £402,000) of Capital Redemption Reserve. A movement of £5,000 
(2019: £16,000) has been recorded in relation to the nominal value of ordinary shares cancelled during the year.

25 Share-based payments
The Group and Company operate a number of share-based incentive schemes for executive directors and employees. 

All share-based incentives are subject to a service condition. Such conditions are not taken into account in the fair value of the 
service received. The fair value of services received in return for share-based incentives is measured by reference to the fair value 
of share-based incentives granted. The estimate of the fair value of the share-based incentives is measured using either the 
Monte Carlo or Black Scholes pricing model as is most appropriate for each scheme.

NI is being accrued, where applicable, at a rate of 13.8%, which management expects to be the prevailing rate when the awards 
are exercised, based on the share price at the reporting date. The total NI charge for the year relating to all awards was £277,000 
(2019: £1,069,000). The share price at 31 December 2020 was £6.51 (2019: £6.34).

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  129

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSNotes continued

25 Share-based payments continued
The Group recognised a total share-based payments charge for the year of £2,102,000 (2019: £4,911,000) with a Company credit 
for the year of £966,000 (2019: charge £1,835,000), as set out below:

Sharesave Plan
Performance Share Plan (PSP)
Deferred Share Bonus Plan (DSP)
Share Incentive Plan (SIP)
Restricted Share Plan (RSP)

Total share-based payments charge

NI on applicable share-based incentives at 13.8% 

2020 
£000 

324
(1,112)
1,489
838
563

2,102

277

Group

Company

2019 
£000

267
1,302
2,364
676
302

4,911

1,069

2020 
£000 

1
(1,019)
52
–
–

2019 
£000

(1)
1,206
630
–
–

(966)

1,835

(53)

597

A 2% reduction or increase in the employee leaver assumption (excluding executive directors) for the DSP and the PSP would have 
increased or decreased the share-based payments charge in the year by £41,000 (2019: £58,000).

Approved and Unapproved Plans
There has been no award of share options for Approved and Unapproved Plans since 5 March 2010.

Group

Outstanding at 1 January
Exercised

Outstanding at 31 December

Exercisable at 31 December

2020

 Weighted average  
exercise price 

Number 

(pence)  

Number 

2019

  Weighted average  
exercise price  
(pence)

–
–

–

–

–
–

– 

– 

525,530
(525,530)

–

–

66.6
66.6

–

–

The weighted average market value per ordinary share for options exercised in 2020 was nil (2019: 541.60 pence). There are no 
options outstanding at 31 December 2020 (2019: nil).

Sharesave Plan
The Group operates an HMRC Approved Sharesave Plan under which employees of Rightmove plc and Rightmove Group Limited 
are granted an option to purchase ordinary shares in the Company at up to 20% less than the market price at invitation, in three 
years’ time, dependent on their entering into a contract to make monthly contributions into a savings account over the relevant 
period. These funds are used to fund the option exercise. No performance criteria are applied to the exercise of Sharesave 
options. The assumptions used in the measurement of the fair value at grant date of the Sharesave Plan are as follows:

Share  
price at  
  grant date  
(pence)

Exercise  
price  
(pence)

Expected 
volatility  
(%)

  Option life 
(years)

Risk free  
rate 
(%)

  Dividend 
yield 
(%)

  Employee 
turnover 
before 
vesting/ 
 non-vesting 
condition 
(%)

Fair value  
  per option 
(pence)

558.6
627.0

430.0
513.0

22.4
27.5

3.0
3.0

0.8
0.0

1.2
0.5

25.0
10.0

146.9
167.1

Grant date

1 October 2019
30 September 2020

130  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25 Share-based payments continued
Expected volatility is estimated by considering historic average share price volatility at the grant date.

The requirement that an employee must save in order to purchase shares under the Sharesave Plan is a non-vesting condition. 
This feature has been incorporated into the fair value at grant date by applying a discount to the valuation obtained from the Black 
Scholes pricing model. The discount has been determined by estimating the probability that the employee will stop saving based 
on expected future trends in the share price and past employee behaviour.

2020

 Weighted average  
exercise price 

Group

Outstanding at 1 January
Granted
Forfeited
Exercised

Number 

(pence)  

Number 

804,221
247,942
(85,974)
(214,166)

387.3
513.0
401.5
329.7

954,274
316,047
(187,093)
(279,007)

Outstanding at 31 December

752,023

442.9

804,221

Exercisable at 31 December

42,096

329.00

22,220

2019

  Weighted average  
exercise price  
(pence)

349.2
388.0
359.0
324.8

387.3

331.5

The weighted average market value per ordinary share for Sharesave options exercised in 2020 was 624.01 pence  
(2019: 585.88 pence). The Sharesave options outstanding at 31 December 2020 have an exercise price in the range of  
389.00 pence to 513.00 pence (2019: 296.00 pence to 430.00 pence) and a weighted average contractual life of 2.2 years 
(2019: 2.4 years).

Performance Share Plan (PSP)
The PSP permits awards of nil cost options or contingent shares which will only vest in the event of prior satisfaction of a 
performance condition.

228,004 PSP awards were made on 17 September 2020 (the Grant Date) subject to Earnings Per Share (EPS) and Total 
Shareholders Return (TSR) performance. Performance will be measured over three financial years (1 January 2020 – 31 December 
2023). The vesting in March 2022 (Vesting Date) of 50% of the 2019 PSP award will be dependent on a relative TSR performance 
condition measured over a three year performance period and the vesting of the 50% of the 2019 PSP award will be dependent 
on the satisfaction of an EPS growth target measured over a three year performance period. 

The PSP awards have been valued using the Monte Carlo model for the TSR element and the Black Scholes model for the EPS 
element and the resulting share-based payments charge is being spread evenly over the three-year period between Grant Date 
and Vesting Date. PSP award holders are entitled to receive dividends accruing between the Grant Date and the Vesting Date and 
this value will be delivered in shares. The assumptions used in the measurement of the fair value at grant date of the PSP awards 
are as follows:

Grant date

Share  
price at  
  grant date  
(pence)

Exercise  
price  
(pence)

Expected 
volatility  
(%)

  Option life 
(years)

Risk free  
rate 
(%)

  Dividend 
yield 
(%)

  Employee 
turnover 
before 
vesting/ 
 non-vesting 
condition 
(%)

Fair value  
  per option 
(pence)

6 March 2019 (TSR dependent)(1)
6 March 2019 (EPS dependent)(1)
17 September 2020 (TSR dependent)(1)
17 September 2020 (EPS dependent)(1)

495.1
495.1
630.0
630.0

0.0
0.0
0.0
0.0

22.4
n/a
27.5
n/a

3.0
3.0
3.0
3.0

0.8
0.8
0.0
0.0

0.0
0.0
0.0
0.0

0.0
0.0
0.0
0.0

270.0
495.1
346.0
533.0

(1) For details of TSR and EPS performance conditions refer to the Directors’ Remuneration Report.

Expected volatility is estimated by considering historic average share price volatility at the grant date.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  131

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

25 Share-based payments continued

Group

Outstanding at 1 January
Granted
Lapsed(1)
Exercised

Outstanding at 31 December

Exercisable at 31 December

2020 
Number 

2019 
Number

1,131,918
228,004
(82,637)
(260,006)

1,719,070
351,802
(326,905)
(612,049)

1,017,279

1,131,918

188,258

123,758

(1)  Following the achievement of 67% of the 2016 PSP performance targets 236,692 nil cost PSP options were lapsed in 2019. Following the achievement of 85% of the 

2017 PSP performance target 57,266 nil cost PSP options were lapsed in the year.

The weighted average market value per ordinary share for options exercised in 2020 was 624.25 pence (2019: 529.79 pence). 
The weighted average exercise price was nil in both years. The PSP awards outstanding at 31 December 2020 have a weighted 
average contractual life of 3.3 years (2019: 2.9 years).

Deferred Share Bonus Plan (DSP)
In March 2009 a DSP was established which allows executive directors and other selected senior management the opportunity to 
earn a bonus determined as a percentage of base salary settled in nil cost deferred shares. The award of shares under the plan is 
contingent on the satisfaction of pre-set internal targets relating to underlying drivers of long-term revenue growth (the 
Performance Period). The right to the shares is deferred for two years from the date of the award (the Vesting Period) and 
potentially forfeitable during that period should the employee leave employment. The deferred share awards have been valued 
using the Black Scholes model and the resulting share-based payments charge is being spread evenly over the combined 
Performance Period and Vesting Period of the shares, being three years.

The assumptions used in the measurement of the fair value of the deferred share awards are calculated at the date on which the 
potential DSP bonus is communicated to directors and senior management (the grant date) as follows:

Share  
price at  
  grant date  
(pence)

Award date

Exercise  
price  
(pence)

Expected  
term  
(years)

Risk free  
rate 
(%)

  Dividend  
yield 
(%)

  Employee  
turnover  
before 
vesting/  
 non-vesting  
condition 
(%)

Fair value  
  per option 
(pence)

6 March 2019(1)
4 March 2020(2) 

495.1
614.0

0.0
0.0

3.0
3.0

0.8
0.8

1.3
0.5

12.0
12.0

476.0
605.3

Grant date

6 March 2019
4 March 2020

(1)  Following the achievement of 65% of the 2019 internal performance targets, 357,152 nil cost shares were awarded to executives and senior management on 

4 March 2020 (the award date) with the right to release the shares deferred until March 2022.

(2)  Based on the 2020 internal performance targets, the Remuneration Committee determined that 56% of the maximum award in respect of the year will be made in 

March 2021. The number of shares to be awarded will be determined based on the share price at the Award Date in March 2021.

Group

Outstanding at 1 January
Awarded
Forfeited
Exercised

Outstanding at 31 December

Exercisable at 31 December

2020
Number

939,982
357,152
(10,257)
(405,300)

2019 
Number

789,640
572,387
(64,525)
(357,520)

881,577

939,982

–

–

The weighted average market value per ordinary share for deferred shares exercised in 2020 was 616.37 pence (2019: 523.19 pence). 
The weighted average exercise price was nil in both years. The DSP awards outstanding at 31 December 2020 have a weighted 
average contractual life of 2.2 years (2019: 1.7 years).

132  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25 Share-based payments continued
Share Incentive Plan
In 2014, the Group established the Rightmove Share Incentive Plan Trust (SIP). Employees in Rightmove plc and Rightmove 
Group Limited were offered 350 shares on 21 December 2020 (2019: 450 shares on 20 December 2019) subject to a three year 
service period (the Vesting Period). The SIP awards have been valued using the Black Scholes model and the resulting share-based 
payments charge spread evenly over the Vesting Period of three years. The SIP shareholders are entitled to dividends paid in cash 
over the Vesting Period. No performance criteria are applied to the exercise of SIP options. The assumptions used in the 
measurement of the fair value at grant date of the SIP awards are as follows:

Grant date

21 December 2018
20 December 2019
20 December 2020

Share  
price at  
  grant date  
(pence)

420.9
642.4
651.6

Exercise  
price  
(pence)

Expected 
volatility  
(%)

  Option life 
(years)

Risk free  
rate 
(%)

  Dividend 
yield 
(%)

  Employee 
turnover 
before 
vesting/ 
 non-vesting 
condition 
(%)

Fair value  
  per option 
(pence)

0.0
0.0
0.0

25.4
22.4
27.5

3.0
3.0
3.0

0.8
0.8
0.0

0.0
0.0
0.0

33.0
33.0
33.0

420.9
642.4
651.6

Expected volatility is estimated by considering historic average share price volatility at the grant date.

Group

Outstanding at 1 January
Granted
Forfeited
Released
Exercised

Outstanding at 31 December

Exercisable at 31 December

2020 
Number 

761,845
187,250
(60,025)
–
(141,020)

2019 
Number

790,470
223,650
(96,200)
(111,800)
(44,275)

748,050

761,845

106,000

79,770

The weighted average market value per ordinary share for SIP awards released and exercised in 2020 was 630.37 pence 
(2019: 496.24 pence). The weighted average exercise price in both years was nil.

The SIP shares released relate to good leavers and retirements from the SIP, in accordance with the terms of the SIP.  
The SIP options outstanding at 31 December 2020 have a weighted average contractual life of 1.2 years (2019: 1.4 years).

Restricted Share Plan (RSP)
In March 2019 an RSP was established that awards shares to selected senior management, subject only to service conditions. 
254,502 nil cost deferred shares were awarded to senior management on 6 March 2019. All these awards will vest three years  
from the date of grant, subject to a three-year service period. A further 33,614 were awarded on 17 September 2020 with a 
vesting period of one year.

Participants are not entitled to receive dividends on these awards. RSP awards have been valued using the Black Scholes model 
and the resulting share-based payments charge is being spread evenly over the Vesting Period of the shares, being three years.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  133

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes continued

25 Share-based payments continued

Share  
price at  
  grant date  
(pence)

Exercise  
price  
(pence)

Expected 
volatility  
(%)

  Option life 
(years)

Risk free  
rate 
(%)

  Dividend 
yield 
(%)

  Employee 
turnover 
before 
vesting/ 
 non-vesting 
condition 
(%)

Fair value  
  per option 
(pence)

495.1
630.0

0.0
0.0

22.4
27.5

3.0
1.0

0.8
0.0

0.0
0.0

25.0
0.0

476.0
627.2

2020 
Number

211,323
33,614
–
–

2019 
Number 

–
254,502
(28,786)
(14,393)

244,937

211,323

–

–

Grant date

6 March 2019
17 September 2020

Group

Outstanding at 1 January
Awarded
Forfeited
Exercised

Outstanding at 31 December

Exercisable at 31 December

The weighted average market value per ordinary share for RSP awards exercised in 2019 in relation to a good leaver was 525.10 
pence. The weighted average exercise price was nil. The RSP options outstanding at 31 December 2020 have a weighted average 
contractual life of 1.1 years (2019: 2.2 years).

26 Financial instruments
Credit risk
The carrying amount of financial assets, represents the maximum credit exposure. The maximum exposure to credit risk at the 
reporting date was:

Group

Net trade receivables
Accrued interest receivable
Contract assets
Other debtors
Cash and cash equivalents
Money market deposits

Note

17
17
5
17
18
18

2020 
£000 

17,397
4
334
98
96,690
–

2019 
£000

19,552
32
429
479
32,117
4,141

114,523

56,750

The Company had no exposure to credit risk in either year.

The maximum exposure to credit risk for trade receivables at the reporting date by geographic region was:

Group

UK
Rest of the world

134  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Note

2020 
£000 

17,252
145

2019 
£000

18,982
570

17

17,397

19,552

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
26 Financial instruments continued
The maximum exposure to credit risk for trade receivables at the reporting date by type of customer was:

Group

Property products
Other

Note

2020 
£000 

14,961
2,436

2019 
£000

17,355
2,167

17

17,397

19,522

The Group’s most significant customer accounts for £499,000  (2019: £861,000) of net trade receivables as at 31 December 2020.

Expected credit loss assessment 
For Rightmove Group Limited’s smaller Agency and Overseas customers, expected credit losses are measured using a 
provisioning matrix based on the reason the trade receivable is past due. The provision matrix rates are based on actual credit 
loss experience over the past three years and adjusted, when required, to take into account current macro-economic factors. 

For all other customers the Group applies experienced credit judgement that is determined to be predictive of the risk of loss 
to assess the expected credit loss, taking into account external ratings, financial statements and other available information.  

Management has considered the impact of Covid-19 on its customers and any credit risks arising due to the slowdown in 
converting property sales into cash, due to the additional activity in the property market.  However there have been very limited 
indications that this is impacting customers’ ability to pay the Group. Overall, the impact on credit risk is minimal due to the 
majority of customers paying in advance on a subscription basis.  

The following table provides information about the exposure to credit risk and expected credit losses for trade receivables from 
individual customers as at 31 December 2020. 

2020

Current 
Past due 1 – 30 days
Past due 31 – 60 days
Past due 61 – 90 days
More than 91 days past due

2019

Current 
Past due 1 – 30 days
Past due 31 – 60 days
Past due 61 – 90 days
More than 91 days past due

Weighted-average 
loss rate

Gross carrying 
amount 
£000

Loss allowance 
£000 

Credit-impaired

1.6%
6.5%
13.3%
5.9%
21.9%

11,969
3,391
1,281
423
1,213

18,277

(197)
(220)
(171)
(25)
(267)

(880)

No
No
No
No
No

Weighted-average 
loss rate

Gross carrying 
amount 
£000

Loss allowance 
£000 

Credit-impaired

1.1%
7.8%
5.8%
2.1%
14.3%

13,099
4,904
867
402
1,013

20,285

(149)
(381)
(50)
(8)
(145)

(733)

No
No
No
No
No

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  135

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
Notes continued

26 Financial instruments continued
The movement in the allowance for impairment in respect of trade receivables during the year was as follows:

Group

At 1 January
Arising on business combination
Charged during the year
Utilised during the year

At 31 December

2020 
£000 

733
–
701
(554)

880

2019 
£000

718
71 
740
(796)

733

The Group has identified specific balances for which it has provided an impairment allowance on a line by line basis across all 
ledgers, in both years. No general impairment allowance has been provided in either year. 

The allowance accounts in respect of trade receivables are used to record impairment losses unless the Group is satisfied that no 
recovery of the amount owing is possible; at that point the amounts considered irrecoverable are written off against the financial 
asset directly.

Liquidity risk
The contractual maturities of undiscounted financial liabilities, including undiscounted estimated interest payments, as at year  
end were:

Group

At 31 December 2020 
Trade payables being non-derivative financial liabilities

At 31 December 2019 
Trade payables being non-derivative financial liabilities

The Company had no derivative financial liabilities in either year.

Carrying 
amount  
£000

Contractual 
cash flows 
£000 

6 months  
or less 
£000

2,742

(2,742)

(2,742)

1,384

(1,384)

(1,384)

It is not expected that the cash flows included in the maturity analysis could occur earlier or at significantly different amounts and 
all payables are due within six months of the balance sheet date.

Currency risk
During 2020 all the Group’s sales and more than 97.8% (2019: 97.0%) of the Group’s purchases were Sterling denominated and 
accordingly it has no significant currency risk.

Interest rate risk
The Group has exposure to interest rate risk on its cash and cash equivalent balances and money market deposit balances.  
As at 31 December 2020 the Group had total cash and cash equivalents of £96,690,000 (2019: £32,117,000) and money market 
deposits of nil (2019: £4,141,000).

Fair values
The fair values of all financial instruments in both years are equal to the carrying values.

136  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

27 Acquisition of subsidiary
On 30 September 2019, the Group acquired the entire ordinary share capital of Van Mildert Landlord and Tenant Protection 
Limited (Van Mildert), a business providing tenant references and rent guarantee insurance to lettings agents and landlords.  
Van Mildert provides the Group with an established tenant referencing product, together with rent guarantee insurance  
capabilities and operational expertise. This augments our lettings proposition and is a key step in Rightmove’s strategy of 
improving the efficiency of the under-served rental marketplace. 

The total consideration comprises an initial cash consideration of £15,882,000 together with a maximum contingent cash 
consideration of £4,000,000 if Van Mildert’s cumulative revenue in 2020 and 2021 exceeds £12,034,000. At the acquisition  
date, the fair value of the contingent consideration was estimated at £2,407,000, based on discounted expected future  
revenue streams of the business over the period to which the consideration relates and is unchanged at 31 December 2020. 

Cash consideration
Contingent consideration (Note 22)

Total consideration

The following table provides a reconciliation of the amounts included in the Consolidated Statement of Cash Flows:

Net cash flow on acquisition

Cash paid for subsidiary
Net of cash and cash equivalents acquired

Net cash outflow included in the statement of cash flows

2019 
£000

15,882
2,407

18,289

2019 
£000

15,882
(255)

15,627

The total cash consideration paid of £15,882,000 excludes acquisition costs of £322,000, which was recognised as an expense in 
the 2019 Consolidated Statement of Comprehensive Income. Included within transaction costs on acquisition of £322,000 were 
legal and due diligence fees and stamp duty. 

In the three-month period to 31 December 2019, Van Mildert contributed revenue of £833,000 and a trading loss after tax  
of £74,000 to the Group’s results. If the acquisition had occurred on 1 January 2019, management estimated that the 2019 
consolidated revenue would have been £292,253,000 and the 2019 consolidated profit for the year would have been 
£172,925,000. In determining these amounts, management has assumed that the fair value adjustments, determined 
provisionally, that arose on the date of acquisition would have been the same if the acquisition had occurred on 1 January 2019.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  137

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSNotes continued

27 Acquisition of subsidiary continued
The following table details the fair values of the assets and liabilities acquired at the date of acquisition. 

Net assets acquired

Non-current assets
Property, plant and equipment
Intangible assets – IT development costs
Intangible assets – credit referencing software (Note 14) 
Intangible assets – customer relationships (Note 14)

Total non-current assets

Current assets
Trade and other receivables
Contract assets
Cash and cash equivalents

Total current assets

Current liabilities
Trade and other payables
Contract liabilities
Lease liabilities (Note 21)
Income tax payable
Provisions (Note 22)

Total current liabilities

Non-current liabilities (Note 16)

Fair value of net assets acquired

Carrying values 
pre-acquisition 
£000

Fair value 
adjustments  
£000

Fair values  
£000

87
127
–
–

214

847
30
255

1,132

(767)
(9)
–
(40)
(2)

(818)

(9)

519

61
(127)
753
4,521

5,208

31
–
–

31

(494)
–
(92)
–
(37)

(623)

(897)

148
–
753 
4,521

5,422

878
30
255

1,163

(1,261)
(9)
(92)
(40)
(39)

(1,441)

(906)

3,719

4,238

Trade and other receivables comprise gross contractual amounts of £979,000 of which £71,000 was not expected to be 
collectable at the date of acquisition.

Goodwill
Goodwill arising from the acquisition has been recognised as follows:

Total consideration
Fair value of net assets acquired

Goodwill

£000

18,289
(4,238)

14,051

The goodwill figure recognised above includes the knowledge and experience of the company which is established within the 
credit referencing and rent guarantee insurance markets, the skilled workforce employed by Van Mildert, and the reputation of 
the business. This is together with the synergy benefits expected to the Group through leveraging the scale and reach of the 
Rightmove customer base, sales and marketing teams and technological capability. The Directors considered the fair 
value of assets and liabilities acquired and concluded that there were no other intangible assets to be recognised.

138  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

28 Related party disclosures
Inter-group transactions with subsidiaries
Under the inter-group loan agreement dated 30 January 2008, Rightmove Group Limited settles all expenses on behalf of the 
Company, including dividends paid to shareholders and share buybacks and related costs. During the year, the Company was 
charged interest of £279,000 (2019: £542,000) under this agreement and at 31 December 2020 the unsecured inter-group 
loan balance was £46,799,000 (2019: £14,038,000) including capitalised interest (refer Note 19).

There were no interim or final dividends declared in 2020 (2019: £178,572,000). Rightmove Group Limited declared a dividend in 
specie of £734,000 (2019: £826,000), representing the cost of the SIP shares transferred from the EBT to the SIP during the year. 

The Company grants share options to employees of Rightmove Group Limited. This transaction is recognised as a recharge 
arrangement with an increase in the carrying value of the investment of Rightmove Group Limited (refer Note 15).

Inter-group transactions between subsidiaries
During the year, Rightmove Group Limited has settled liabilities on behalf of Van Mildert Landlord and Tenant Protection Limited. 
The balance owing under the inter-group loan agreement dated 30 September 2019 was £384,000 as at 31 December 2020 
(2019: £86,000).The interest charged under this agreement was £1,400 (2019: £nil). During the year, on 29 April 2020, a 
subordinated loan was granted to Van Mildert Landlord and Tenant Protection Limited for the value of £900,000. The amount 
owing at 31 December 2020 was £904,000 (2019: nil). The interest charge was £4,000 (2019: nil).

During the year, Rightmove Group Limited has settled liabilities on behalf of Rightmove Rent Services Limited and the balance 
owing under the inter-group loan agreement dated 28 March 2018 was £1,534,000 as at 31 December 2020 (2019: £1,359,000). 
Under IFRS 9 this loan has been fully impaired within Rightmove Group Limited as it is not expected to be recovered. The interest 
charged under this agreement was £11,000 (2019: £13,000).

Directors’ transactions
There were no transactions with directors in either year other than those disclosed in the Directors’ Remuneration Report. 
Information on the emoluments of the directors who served during the year, together with information regarding the  
beneficial interest of the directors in the ordinary shares of the Company is included in the Directors’ Remuneration Report.

During the year, the directors in office in total had gains of £2,153,000 (2019: £5,791,000) arising on the exercise of  
share-based incentive awards. The total share-based payments credit in relation to the directors in office was £965,000  
(2019: £1,835,000 charge). The credit in the current year arose as a result of a reduction in the estimated performance of  
long-term incentive schemes in the period.

Robyn Perriss, who was Finance Director until 30 June 2020, became a non-executive director of Softcat plc on 1 July 2019. 
Softcat provides Rightmove Group with computer equipment, software and IT consumables on an arms-length basis, under 
contractual terms agreed prior to Robyn’s appointment. The value of purchases by Rightmove from Softcat plc in 2020 was 
£58,000 (2019: £43,000) with no amounts outstanding at the year end.

Key management personnel
No other Rightmove employees are considered to meet the definition of key management personnel other than those  
disclosed in the Directors’ Remuneration Report.

29 Contingent liabilities
The Group and the Company had no contingent liabilities in either year, other than the contingent consideration disclosed in 
Note 22.

30 Subsequent events
There have been no subsequent events having a material impact on the financial statements between 31 December 2020  
and the reporting date.

RIGHTMOVE PLC  |  ANNUAL REPORT  2020  |  139

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSAdvisers and shareholder information

Contacts 
Chief Executive Officer: 
Chief Financial Officer:  
Company Secretary: 
Website: 

Peter Brooks-Johnson
Alison Dolan
Sandra Odell
www.rightmove.co.uk

Financial calendar 2021

2020 full year results  
Final dividend record date 
Annual General Meeting 
Final dividend payment 
Half year results 

26 February 2021  
30 April 2021 
7 May 2021 
28 May 2021  
30 July 2021 

Registered office 

Rightmove plc 
2 Caldecotte Lake  
Business Park 
Caldecotte Lake Drive 
Milton Keynes 
MK7 8LE

Registered in 
England no. 06426485

Corporate advisers 

Financial adviser 
UBS Investment Bank 

Joint brokers 
UBS AG London Branch 
Numis Securities Limited

Auditor 
KPMG LLP

Bankers 
Barclays Bank plc 
Santander UK plc 
HSBC UK Bank plc 
Lloyds Banking Group plc

Solicitors 
EMW LLP  
Slaughter and May 
Herbert Smith Freehills LLP

Registrar 
Link Group*

*Shareholder enquiries

The Company’s registrar is Link Group. They will be pleased to deal with any questions regarding your shareholding or dividends. 
Please notify them of your change of address or other personal information. Their contact details are:

Shareholder helpline: 0371 664 0300 calls are charged at the standard geographic rate and will vary by provider. Calls outside the 
United Kingdom will be charged at the applicable international rate. Lines are open between 09:00 - 17:30, Monday to Friday 
excluding public holidays in England and Wales.

Email: enquiries@linkgroup.co.uk
Signal Shares shareholder portal: www.signalshares.com 
Address:   
Link Group
10th Floor
Central Square
29 Wellington Street
Leeds
LS1 4DL

Shareholders can register online to view your holdings using the shareholder portal, a service offered by Link Group at  
www.signalshares.com. The shareholder portal is an online service enabling you to quickly and easily access and maintain your 
shareholding online – reducing the need for paperwork and providing 24 hour access for your convenience.  
You may: 
• View your holding balance and get an indicative valuation 
• View the dividend payments you have received 
• Cast your proxy vote on the AGM resolutions online 
• Update your address 
• Register and change bank mandate instructions so that dividends can be paid directly to your bank account 
• Elect to receive shareholder communications electronically 
• Access a wide range of shareholder information and download shareholder forms

140  |  RIGHTMOVE PLC  |  ANNUAL REPORT  2020  

Rightmove plc  |  Annual Report 2020 

Rightmove’s purpose is to make 
home moving easier in the UK.
We do this by creating a simpler and 
more	efficient	property	marketplace.	
Rightmove is the UK’s number one property portal

Contents 

Strategic report 
1  Highlights 
2  Chair’s statement
4  Chief Executive’s review
5  Our strategy 
14  Business model
16 
18 
22  Risk management
 Principal risks and 
23 
uncertainties

 Key performance indicators
 Financial review 

27  Withdrawal from the EU
27 

 Going concern and viability 
statement

28  Working with our stakeholders
 Environmental, social and 
31 
governance report

 Corporate governance report

Governance
46 
48	 Directors	and	officers
56  Audit Committee report
64  Nomination Committee report
67 
 Directors’ remuneration report
87  Directors’ report
90 

 Directors’ responsibilities 
statement
 Auditor’s report

91 

Financial statements
98 

 Consolidated statement of 
comprehensive income 
 Consolidated statement of 
financial	position
100   Company statement of 
	financial	position	

99 

104   Company statement of  

changes in shareholders’ equity

105   Notes forming part of the 
financial	statements
140   Advisers and shareholder 

information

101   Consolidated statement of  

cash	flows

102   Company statement of  

cash	flows

103   Consolidated statement of 

changes in shareholders’ equity

Designed and produced by The Team www.theteam.co.uk

Rightmove plc 

2 Caldecotte Lake  
Business Park 
Caldecotte Lake Drive 
Milton Keynes 
MK7 8LE

Registered in England no. 6426485

Annual Report 2020

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