Milwaukee-based Rockwell Automation, Inc. is a major provider of industrial automation and digital transformation solutions that serve a wide range of end markets across the globe. With operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and Latin America, the company is structured into three segments, namely Intelligent Devices, Software & Control, and Lifecycle Services. Its offerings encompass both hardware and software products and services. The Intelligent Devices segment of Rockwell Automation provides drives, motion control systems, safety systems, sensing technology, industrial components, and configured-to-order products. The Software & Control business provides control and visualization software, information software, and network and security infrastructure solutions. Meanwhile, the Lifecycle Services unit offers consulting, professional services, and connected maintenance services. The company utilizes independent distributors in tandem with its direct sales force to market its products and solutions. Rockwell Automation primarily serves discrete end markets including the automobile, semiconductor, and logistics industries. It also serves general industries such as printing, marine, and aerospace, as well as hybrid end markets including food and beverage, life sciences, and tire manufacturing. Furthermore, Rockwell Automation serves eco-industrial verticals such as water/wastewater treatment, waste management, and renewable energy, and process markets like oil and gas, metals, and pulp and paper. Established in 1903, Rockwell Automation has built its reputation as a top-tier provider of industrial automation and digital transformation solutions for over a century.