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Rogers Communications

rci · NYSE Communication Services
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FY2007 Annual Report · Rogers Communications
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INNOVATING FOR LIFE ™

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ROGERS.COM

ROGERS COMMUNIC ATIONS INC . AT A GL ANCE

DELIVERING RESULTS IN 2007

15%

Revenue  
Growth

26% Adjusted

Operating  
Profit 
Growth

213% Dividend 

Increase

22%

Debt 
Leverage 
Reduction

What We Said: Leverage networks, 
channels and brand to deliver 10%  
to 13% revenue growth.

What We Did: 15% consolidated  
revenue growth with Wireless and 
Cable growing at double-digit rates.

What We Said: Leverage top-line  
growth with scale and cost efficien-
cies to drive adjusted operating profit 
growth in excess of revenue growth.

What We Did: 26% consolidated 
adjusted operating profit growth with 
330 basis point margin expansion. 

What We Said: Increase dividends 
consistently over time.

What We Did: Rogers more than 
triples dividend in 2007.

What We Said: Continue to strength-
en balance sheet with reduction in 
debt to operating profit ratio.

What We Did: Achieved investment 
grade ratings and deleveraged to 
2.1 times debt to operating profit. 

89%Postpaid 

Additions  49% Wireless  

Wireless 

Data Revenue 
Growth

79% Cable  

Telephony 
Sub Growth

13% Cable  

RGU 
Growth

What We Said: Continued strong 
wireless subscriber growth with a 
focus on postpaid customers.

What We Did: Delivered 118% of 2007 
subscriber guidance with 89% of net 
additions being postpaid.

What We Said: Industry-leading 
wireless data growth to support  
continued ARPU expansion.

What We Did: 49% wireless data  
revenue growth with data as a per-
cent of network revenue expanding 
to 13.2% from 10.6% in 2006.

What We Said: Continued rapid 
growth of cable telephony  
during 2007.

What We Did: Expanded coverage 
area to 94% of cable territory  
and grew subscriber base 79%  
to 655,800.

What We Said: Deliver continued 
solid cable revenue generating unit 
(“RGU”) growth.

What We Did: Cable RGUs up 654,800 
or 13% with solid growth in cable 
telephony, Internet and digital cable 
subscribers.

FINANCIAL HIGHLIGHTS

(In millions of dollars, except per share data) 

Revenue 
Adjusted operating profit 
Adjusted operating profit margin 
Net income (loss) 
Basic earnings (loss) per share 
Annual dividend rate at year-end 
Total assets 
Long-term debt (includes current portion) 
Shareholders‘ equity 

TOTAL SHAREHOLDER RETURN

2 0 0 7 

$  10,123 
3,703 
37% 
637 
1.00 
0.50 
15,325 
6,033 
4,624 

$  

2 0 0 6 

8,838 
2,942 
33% 
622 
0.99 
0.16 
14,105 
6,988 
4,200 

$  

2 0 0 5 

7,334 
2,252 
31% 
(45) 
(0.08) 
0.075 
13,834 
7,739 
3,528 

$  

2 0 0 4 

5,514 
1,752 
32% 
(68) 
(0.14) 
0.05 
13,273 
8,542 
2,385 

$  

2 0 0 3

4,736
1,446 
31% 
76 
0.17 
– 
8,465 
5,440 
1,297

ONE-YEAR TOTAL RETURN: 2007

FIVE-YEAR TOTAL RETURN: 2003 –2007

31%

10%

6%

17%

5%

529%

132%

83%

151%

120%

CONNECTING  
 MATTERS

COMMUNICATIONS   INFORMATION   ENTERTAINMENT

ROGERS COMMUNICATIONS INC.
2007 ANNUAL REPORT

RCI.B.TO

S&P/TSX
COMPOSITE

S&P 500

TSX TELECOM
INDEX

N.A. TELECOM
INDEX

RCI.B.TO

S&P/TSX
COMPOSITE

S&P 500

TSX TELECOM
INDEX

N.A. TELECOM
INDEX

For a detailed discussion of our financial and operating metrics, and results, please see the accompanying 2007 MD&A later in this report.

 
 
 
 
 
 
 
INNOVATING FOR LIFE ™

R
O
G
E
R
S

C
O
M
M
U
N

I

C
A
T
I

O
N
S

I

N
C

.

2
0
0
7

A
N
N
U
A
L

R
E
P
O
R
T

T
S
X

:

R
C

I

N
Y
S
E

:

R
C

I

ROGERS.COM

ROGERS COMMUNIC ATIONS INC . AT A GL ANCE

DELIVERING RESULTS IN 2007

15%

Revenue  
Growth

26% Adjusted

Operating  
Profit 
Growth

213% Dividend 

Increase

22%

Debt 
Leverage 
Reduction

What We Said: Leverage networks, 
channels and brand to deliver 10%  
to 13% revenue growth.

What We Did: 15% consolidated  
revenue growth with Wireless and 
Cable growing at double-digit rates.

What We Said: Leverage top-line  
growth with scale and cost efficien-
cies to drive adjusted operating profit 
growth in excess of revenue growth.

What We Did: 26% consolidated 
adjusted operating profit growth with 
330 basis point margin expansion. 

What We Said: Increase dividends 
consistently over time.

What We Did: Rogers more than 
triples dividend in 2007.

What We Said: Continue to strength-
en balance sheet with reduction in 
debt to operating profit ratio.

What We Did: Achieved investment 
grade ratings and deleveraged to 
2.1 times debt to operating profit. 

89%Postpaid 

Additions  49% Wireless  

Wireless 

Data Revenue 
Growth

79% Cable  

Telephony 
Sub Growth

13% Cable  

RGU 
Growth

What We Said: Continued strong 
wireless subscriber growth with a 
focus on postpaid customers.

What We Did: Delivered 118% of 2007 
subscriber guidance with 89% of net 
additions being postpaid.

What We Said: Industry-leading 
wireless data growth to support  
continued ARPU expansion.

What We Did: 49% wireless data  
revenue growth with data as a per-
cent of network revenue expanding 
to 13.2% from 10.6% in 2006.

What We Said: Continued rapid 
growth of cable telephony  
during 2007.

What We Did: Expanded coverage 
area to 94% of cable territory  
and grew subscriber base 79%  
to 655,800.

What We Said: Deliver continued 
solid cable revenue generating unit 
(“RGU”) growth.

What We Did: Cable RGUs up 654,800 
or 13% with solid growth in cable 
telephony, Internet and digital cable 
subscribers.

FINANCIAL HIGHLIGHTS

(In millions of dollars, except per share data) 

Revenue 
Adjusted operating profit 
Adjusted operating profit margin 
Net income (loss) 
Basic earnings (loss) per share 
Annual dividend rate at year-end 
Total assets 
Long-term debt (includes current portion) 
Shareholders‘ equity 

TOTAL SHAREHOLDER RETURN

2 0 0 7 

$  10,123 
3,703 
37% 
637 
1.00 
0.50 
15,325 
6,033 
4,624 

$  

2 0 0 6 

8,838 
2,942 
33% 
622 
0.99 
0.16 
14,105 
6,988 
4,200 

$  

2 0 0 5 

7,334 
2,252 
31% 
(45) 
(0.08) 
0.075 
13,834 
7,739 
3,528 

$  

2 0 0 4 

5,514 
1,752 
32% 
(68) 
(0.14) 
0.05 
13,273 
8,542 
2,385 

$  

2 0 0 3

4,736
1,446 
31% 
76 
0.17 
– 
8,465 
5,440 
1,297

ONE-YEAR TOTAL RETURN: 2007

FIVE-YEAR TOTAL RETURN: 2003 –2007

31%

10%

6%

17%

5%

529%

132%

83%

151%

120%

CONNECTING  
 MATTERS

COMMUNICATIONS   INFORMATION   ENTERTAINMENT

ROGERS COMMUNICATIONS INC.
2007 ANNUAL REPORT

RCI.B.TO

S&P/TSX
COMPOSITE

S&P 500

TSX TELECOM
INDEX

N.A. TELECOM
INDEX

RCI.B.TO

S&P/TSX
COMPOSITE

S&P 500

TSX TELECOM
INDEX

N.A. TELECOM
INDEX

For a detailed discussion of our financial and operating metrics, and results, please see the accompanying 2007 MD&A later in this report.

 
 
 
 
 
 
 
ROGERS COMMUNICATIONS INC. 
AT A GLANCE

ROGERS   
COMMUNIC ATIONS

ROGERS   
WIRELESS

ROGERS   
C ABLE

ROGERS   
MEDIA

Rogers Communications (TSX: RCI; NYSE: RCI) is a diversified 
Canadian communications and media company. As discussed in  
the following pages, Rogers Communications is engaged in three 
primary lines of business through its wholly owned subsidiaries 
Rogers Wireless, Rogers Cable and Rogers Media.  

Rogers Communications

REVENUE
($ in billions)

ADJUSTED OPER ATING PROFIT
($ in billions)

F Y20 07 REVENUE:
$10.1 billion

7.3

8.8

10.1

2.3

2.9

3.7

Rogers Wireless

Rogers Cable

Rogers Media

2005

2006

2007

2005

2006

2007

REVENUE
($ in billions)

ADJUSTED OPER ATING PROFIT
($ in billions)

F Y20 07 REVENUE:
$5.5 billion

3.9

4.6

5.5

1.4

2.0

2.6

2005

2006

2007

2005

2006

2007

REVENUE
($ in billions)

ADJUSTED OPER ATING PROFIT
($ in billions)

F Y20 07 REVENUE:
$3.6 billion

2.5

3.2

3.6

0.8

0.9

1.0

Wireless

53%

Cable

34%

Media

13%

Postpaid Voice

76%

Wireless Data

13%

Prepaid Voice

Equipment sales

5%

6%

Core Cable

43%

High-Speed Internet

17%

Business Solutions

16%

Home Phone

13%

Retail

11%

Rogers Wireless provides wireless voice and data communications 
services across Canada to more than 7 million customers under  
both the Rogers Wireless and Fido brands. Proven to operate  
Canada’s most reliable wireless network, Rogers Wireless is Canada’s 
largest wireless provider and the only carrier operating on the 
global standard GSM and highly advanced 3G HSPA technology  
platforms. Rogers Wireless is Canada’s leader in innovative wireless 
voice and data services, and provides customers with the best  
and latest wireless devices and applications. In addition to providing  
seamless wireless roaming across the U.S. and more than 200 
countries internationally, Rogers Wireless also provides wireless 
broadband services across Canada utilizing its 2.5 GHz fixed  
wireless spectrum. 

Rogers Cable is Canada’s largest cable television provider, whose 
territory covers approximately 3.5 million homes in Ontario,  
New Brunswick and Newfoundland with 64% basic penetration  
of its homes passed. Its advanced digital two-way hybrid fibre-coax 
network provides the leading selection of on-demand and high-
definition programming including an extensive line up of sports 
and multicultural programming. Rogers Cable pioneered high-
speed Internet access and now 64% of its cable customers subscribe  
to its high-speed Internet service, while Rogers Cable boasts  
1.2 million residential and business telephony subscribers.  
Rogers Cable also operates a retail distribution chain which  
offers Rogers branded cable, home entertainment and wireless 
products and services. 

Rogers Media is Canada’s premier combination of category-leading 
radio and television broadcasting, publishing, sports entertainment 
and on-line properties. Its Radio group operates 52 radio stations 
across Canada, while its Television properties include the five-
station Citytv network; its multicultural OMNI television stations; 
Rogers Sportsnet, a specialty sports television service licenced  
to provide regional sports programming across Canada; and  
The Shopping Channel, Canada’s only nationally televised shopping  
service. Media’s Publishing group produces more than 70  
well-known consumer magazines and trade and professional  
publications in Canada. Media’s Sports Entertainment assets 
include the Toronto Blue Jays Baseball Club and Rogers Centre, 
Canada’s largest sports and entertainment facility. 

2005

2006

2007

2005

2006

2007

REVENUE
($ in billions)

ADJUSTED OPER ATING PROFIT
($ in billions)

F Y20 07 REVENUE:
$1.3 billion

1.10

1.21

1.32

0.13

0.16

0.18

Core Media

86%

Sports Entertainment

14%

“     THE BEST  
IS YET  
TO COME.” 

Ted Rogers

For a detailed discussion of our financial and operating metrics, and results, please see the accompanying 2007 MD&A later in this report.

2005

2006

2007

2005

2006

2007

ROGERS COMMUNICATIONS INC. 
AT A GLANCE

ROGERS   
COMMUNIC ATIONS

ROGERS   
WIRELESS

ROGERS   
C ABLE

ROGERS   
MEDIA

Rogers Communications (TSX: RCI; NYSE: RCI) is a diversified 
Canadian communications and media company. As discussed in  
the following pages, Rogers Communications is engaged in three 
primary lines of business through its wholly owned subsidiaries 
Rogers Wireless, Rogers Cable and Rogers Media.  

Rogers Communications

REVENUE
($ in billions)

ADJUSTED OPER ATING PROFIT
($ in billions)

F Y20 07 REVENUE:
$10.1 billion

7.3

8.8

10.1

2.3

2.9

3.7

Rogers Wireless

Rogers Cable

Rogers Media

2005

2006

2007

2005

2006

2007

REVENUE
($ in billions)

ADJUSTED OPER ATING PROFIT
($ in billions)

F Y20 07 REVENUE:
$5.5 billion

3.9

4.6

5.5

1.4

2.0

2.6

2005

2006

2007

2005

2006

2007

REVENUE
($ in billions)

ADJUSTED OPER ATING PROFIT
($ in billions)

F Y20 07 REVENUE:
$3.6 billion

2.5

3.2

3.6

0.8

0.9

1.0

Wireless

53%

Cable

34%

Media

13%

Postpaid Voice

76%

Wireless Data

13%

Prepaid Voice

Equipment sales

5%

6%

Core Cable

43%

High-Speed Internet

17%

Business Solutions

16%

Home Phone

13%

Retail

11%

Rogers Wireless provides wireless voice and data communications 
services across Canada to more than 7 million customers under  
both the Rogers Wireless and Fido brands. Proven to operate  
Canada’s most reliable wireless network, Rogers Wireless is Canada’s 
largest wireless provider and the only carrier operating on the 
global standard GSM and highly advanced 3G HSPA technology  
platforms. Rogers Wireless is Canada’s leader in innovative wireless 
voice and data services, and provides customers with the best  
and latest wireless devices and applications. In addition to providing  
seamless wireless roaming across the U.S. and more than 200 
countries internationally, Rogers Wireless also provides wireless 
broadband services across Canada utilizing its 2.5 GHz fixed  
wireless spectrum. 

Rogers Cable is Canada’s largest cable television provider, whose 
territory covers approximately 3.5 million homes in Ontario,  
New Brunswick and Newfoundland with 64% basic penetration  
of its homes passed. Its advanced digital two-way hybrid fibre-coax 
network provides the leading selection of on-demand and high-
definition programming including an extensive line up of sports 
and multicultural programming. Rogers Cable pioneered high-
speed Internet access and now 64% of its cable customers subscribe  
to its high-speed Internet service, while Rogers Cable boasts  
1.2 million residential and business telephony subscribers.  
Rogers Cable also operates a retail distribution chain which  
offers Rogers branded cable, home entertainment and wireless 
products and services. 

Rogers Media is Canada’s premier combination of category-leading 
radio and television broadcasting, publishing, sports entertainment 
and on-line properties. Its Radio group operates 52 radio stations 
across Canada, while its Television properties include the five-
station Citytv network; its multicultural OMNI television stations; 
Rogers Sportsnet, a specialty sports television service licenced  
to provide regional sports programming across Canada; and  
The Shopping Channel, Canada’s only nationally televised shopping  
service. Media’s Publishing group produces more than 70  
well-known consumer magazines and trade and professional  
publications in Canada. Media’s Sports Entertainment assets 
include the Toronto Blue Jays Baseball Club and Rogers Centre, 
Canada’s largest sports and entertainment facility. 

2005

2006

2007

2005

2006

2007

REVENUE
($ in billions)

ADJUSTED OPER ATING PROFIT
($ in billions)

F Y20 07 REVENUE:
$1.3 billion

1.10

1.21

1.32

0.13

0.16

0.18

Core Media

86%

Sports Entertainment

14%

“     THE BEST  
IS YET  
TO COME.” 

Ted Rogers

For a detailed discussion of our financial and operating metrics, and results, please see the accompanying 2007 MD&A later in this report.

2005

2006

2007

2005

2006

2007

ROGERS COMMUNICATIONS INC. IS A DIVERSIFIED CANADIAN 
COMMUNICATIONS AND MEDIA COMPANY ENGAGED IN THREE 
PRIMARY LINES OF BUSINESS. ROGERS WIRELESS IS CANADA’S 
LARGEST WIRELESS VOICE AND DATA COMMUNICATIONS SERVICES 
PROVIDER AND THE COUNTRY’S ONLY CARRIER OPERATING ON 
THE WORLD STANDARD GSM TECHNOLOGY PLATFORM. ROGERS 
CABLE IS CANADA’S LARGEST CABLE TELEVISION PROVIDER, 
OFFERING CABLE TELEVISION, HIGH-SPEED INTERNET ACCESS, AND 
TELEPHONY SERVICES FOR RESIDENTIAL AND BUSINESS CUSTOMERS, 
AND OPERATING A RETAIL DISTRIBUTION CHAIN WHICH OFFERS 
ROGERS BRANDED WIRELESS AND HOME ENTERTAINMENT 
PRODUCTS AND SERVICES. ROGERS MEDIA IS CANADA’S PREMIER 
GROUP OF CATEGORY-LEADING BROADCAST, PRINT AND ON-LINE 
MEDIA ASSETS WITH BUSINESSES IN RADIO AND TELEVISION 
BROADCASTING, TELEVISED SHOPPING, MAGAZINE AND TRADE 
JOURNAL PUBLICATION, AND SPORTS ENTERTAINMENT.

ROGERS COMMUNIC ATIONS

ROGERS 
WIRELESS

ROGERS 
C ABLE

ROGERS 
MEDIA

TABLE OF CONTENTS

2
LETTER TO 
SHAREHOLDERS

4
CONNECTING 
MATTERS

18
MANAGEMENT’S  
DISCUSSION  
AND ANALYSIS

78
CONSOLIDATED 
BALANCE SHEETS

79
 CONSOLIDATED 
STATEMENTS OF  
SHAREHOLDERS’ 
EQUITY

80
 CONSOLIDATED 
STATEMENT OF  
COMPREHENSIVE 
INCOME

76
MANAGEMENT’S 
RESPONSIBILITY  
FOR FINANCIAL 
REPORTING

81
 CONSOLIDATED 
STATEMENTS OF  
CASH FLOWS

76
AUDITORS’ 
REPORT TO THE 
SHAREHOLDERS

77
CONSOLIDATED 
STATEMENTS  
OF INCOME

82
NOTES TO 
CONSOLIDATED 
FINANCIAL  
STATEMENTS

118
CORPORATE AND  
SHAREHOLDER  
INFORMATION

CONNECTING WITH  
OUR SHAREHOLDERS

FELLOW SHAREHOLDERS, 

2007 was a year of continued solid growth in customers, revenues and cash flow. At the same 
time we further deleveraged our balance sheet, simplified our corporate structure and laid 
the groundwork for returning increasing amounts of cash to our shareholders. While we have 
much to do in continuing to reinforce our systems and capabilities, I am confident that we are 
exceptionally well-positioned to carry on our growth and success.

Last year I wrote to you that our focus for 2007 would be on  
delivering continued growth and increasing profitability through 
innovation and disciplined execution, with an increasing focus 
on	making	Rogers	what	I	call	“industrial	strength”	–	by	putting	in	
place the processes, platforms, people and controls that will sup-
port and secure the Company into the future. I am proud to report 
that we made great strides and delivered solidly on our objectives 
and targets for the year.

•	 The	launch	of	our	next	generation	HSPA	network	–	the	fastest	
wireless	network	and	first	of	its	kind	in	Canada	–	was	accom-
plished	in	25	markets	across	Canada.	This	powerful	3G	technology	
significantly improves wireless data download speeds and has 
enabled us to offer customers new mobile multimedia services like 
video	calling,	video-on-demand,	25	channels	of	mobile	TV,	satellite	
radio-on-demand and access to more than one million download-
able songs.

I am pleased with our results in 2007 and most grateful to our  
thousands of employees across the country whose support and 
engagement enable us to deliver for our customers and shareholders. 

These	are	some	of	our	more	significant	achievements	for	2007:

•	 We	launched	new	“triple	play”	packages	that	combine	digital	

cable, high-speed Internet and cable telephony services in discrete 
packages with easy-to-understand price points, which allow our 
customers to easily choose the television, high-speed Internet and 
home telephone plan that best meets their needs. 

•	 We	began	2007	by	implementing	a	two-for-one	split	of	our	shares	 
and	raising	the	annual	dividend	from	$0.075	to	$0.16	per	share	–	 
a	113%	increase.	We	also	increased	the	frequency	of	our	dividend	
payments by changing the dividend distribution schedule from  
semi-annual	to	quarterly.	As	the	year	progressed,	we	were	able	to	
again	raise	the	dividend,	this	time	more	than	threefold	from	$0.16	
to $0.50 per share annually. 

•	 We	opportunistically	acquired	the	five	Citytv	television	stations	

required	to	be	divested	by	CTVglobemedia.	This	acquisition	gave	
our media business a significantly enhanced broadcast television 
presence in the largest Canadian markets outside Québec and is a 
terrific complement to our existing television, radio and specialty 
channel assets.

•	 For	the	year,	we	delivered	continued	strong	double-digit	growth	 
in	revenue,	up	15%,	and	in	adjusted	operating	profit,	up	26%.	 
As a result, free cash flow, defined as adjusted operating profit less 
integration	expense,	restructuring,	PP&E	expenditures	and	interest	
expense,	increased	118%	to	$1.3	billion.	

•	 Our	subscriber	growth	continued	at	solid	rates	reflecting	healthy	
demand	in	our	markets,	the	quality	of	our	service	offerings	and	
the	strength	of	the	Rogers	brand.	Wireless	subscribers	now	exceed	
7 million and, again in 2007, we reduced customer churn and 
increased	average	revenue	per	user,	while	digital	TV,	Internet	and	
cable telephony subscriber levels all grew at healthy rates as we  
continued to increase the penetration of these products. 

•	 We	worked	together	with	the	wireless	industry	to	launch	number	
portability in Canada during March 2007, allowing consumers  
to change carriers while keeping their cellular phone number.  
Our	processes	and	systems	at	Rogers	were	well	prepared	for	this	
complicated transition, and wireless number portability has proven 
to be a seamless experience for our consumers. 

2 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

•	 I	was	most	pleased	when	during	the	first	part	of	2007,	Rogers	

finally achieved investment grade credit status following upgrades 
by	the	credit	rating	agencies	Fitch,	Moody’s	and	Standard	&	Poor’s.	
This	had	been	an	important	goal	for	many	years	and	it	is	a	solid	
recognition	of	the	healthy	balance	sheet	now	in	place	at	Rogers.

•	 We	were	also	successful	in	greatly	simplifying	our	corporate	 

structure	during	2007	by	amalgamating	RCI	with	its	wholly	owned	 
cable and wireless holding company subsidiaries. All of our bor-
rowings	and	swaps	now	reside	at	RCI,	along	with	a	new	unsecured	
$2.4 billion bank credit facility, and this has enabled us to  
measurably streamline our reporting and compliance obligations. 

•	 For	2007,	the	RCI.b	shares	on	the	TSX	appreciated	by	31%.	As	well,	
coincident with our January 2008 release of 2007 subscriber results 
and the issuance of guidance for continued double-digit financial 
growth	for	2008,	our	Board	approved	an	increase	in	Rogers’	annual	
dividend	from	$0.50	to	$1.00	per	share	effective	in	2008.	

“	The	Company’s	continued	healthy	growth	in	subscribers,	revenue	and	cash	flow	
reflects our intense focus on delivering continued growth and increasing profit-
ability, innovative products and first-rate customer service. While our brand, 
franchises and markets are all strong, we have much work to do to maintain our 
leadership	position.”

Edward “Ted” S. Rogers, OC
President and Chief Executive Officer
Rogers Communications Inc.

Overall,	I	believe	it	is	fair	to	say	that	in	2007	Rogers	again	delivered	
good	results	and	above-market	returns	for	shareholders.	Going	
forward, we have sound strategic positioning, a trajectory for con-
tinued double-digit revenue and adjusted operating profit growth 
in	2008,	and	a	healthy	balance	sheet.	However,	we	also	have	much	
work to do in continuing to develop and reinforce our platforms to 
secure continued growth into the future.

Importantly, we must continue to scale and evolve our infrastruc-
ture and systems to assure that we can continue to accommodate 
rapid customer growth and can flexibly deploy new products and 
services.	Equally	important	is	the	need	to	continually	enhance	our	
customer service capabilities to make it easier and more satisfying 
for	customers	to	do	business	with	us	–	whether	on	the	phone,	in	
the store, at the door or on the Web. 

“ Our plan for 2008 strikes a healthy balance between 
the continued delivery of subscriber and financial 
growth, the return of increasing amounts of  
our growing free cash flow to shareholders, and 
the investments that will help assure such growth 
continues well into the future.”

At	Rogers,	we’ve	collectively	built	today’s	thriving	wireless,	cable,	
Internet, home phone and media businesses to serve millions of 
customers from coast to coast. It’s an unbeatable track record and 
as shareholders and partners you have all been a part of it. 

Our	plan	for	2008	strikes	a	healthy	balance	between	the	continued	
delivery of subscriber and financial growth, the return of increas-
ing amounts of our growing free cash flow to shareholders, and 
the investments that will help assure that such growth continues 
well into the future. 

I	believe	that	we	will	continue	to	demonstrate	how	Rogers’	 
innovative array of wireless, cable, high-speed Internet, telephony 
and media products and services can add great value to our  
customers’ lives and generate solid returns for our shareholders.

If you live in Canada, I invite you to sample and subscribe to our 
many	services.	They	will	entertain	you,	inform	you	and	help	you	
keep in touch with what matters most in your world.

Thank	you	for	your	investment,	confidence	and	continued	support.	

The best is yet to come!

On	the	regulatory	front,	in	November	2007,	the	federal	govern-
ment delivered a disappointing set of rules for the upcoming  
AWS	wireless	spectrum	auction,	which	will	block	us	from	bidding	
on the full amount of spectrum up for auction by setting portions 
aside	for	potential	new	entrants.	This	was	a	most	unfortunate	
decision for Canadians on a number of fronts, including that it  
will reduce the amount of money that the government receives 
from the auction and it will also allow new entrants to roam on a  
network	Rogers	invested	billions	of	dollars	to	build.

However,	and	as	I	remind	our	employees,	Rogers	has	never	avoided	
a	battle	–	even	one	on	an	uneven	playing	field.	Our	history	is	one	
of succeeding in the face of challenges. We have expertly dealt 
with complex regulations before. We have successfully faced new 
entrants in the wireless sector before and we know how to com-
pete vigorously. We will continue to relentlessly pursue our plans 
and deliver the best innovative services for our customers now and 
in the future.

Edward “Ted” S. Rogers, OC
President	and	 
Chief	Executive	Officer
Rogers	Communications	Inc.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

3

 
CONNECTING
FAMILIES

WIRELESS      HOME PHONE      HIGH-SPEED INTERNET      ELECTRONIC MAIL      CABLE TELEVISION

Today’s	families	live	on	the	move.	As	the	unending	demands	of	
work, school, home and play pull family members in different 
directions, parents look for new and innovative ways to keep  
them	connected.	Rogers	offers	them	the	flexibility,	convenience	
and simple peace of mind of knowing that the people they care 
about most are never far away. 

ride home, a text message is translated to a voice call telling Dad 
it’s time to go. Mom gets an e-mail notice at the office when 
Grandma	leaves	a	voice	message	at	home.	And	a	voice	message	is	
transformed to text so Dad will get the message to pick up milk 
before he even leaves his meeting. 

With video cell phones, parents can speak face to face with their 
daughter at college. When one of the younger children needs a 

With	the	most	innovative	wireless,	cable	TV,	Internet	and	home	
phone services together from one trusted provider, it’s easy to 
understand	why	more	families	connect	with	Rogers.	

4 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

CONNECTING
MOMENTS

TELEPHONY      WIRELESS DATA      INTERNET      ELECTRONIC MAIL      VIDEO CALLING      TEXT MESSAGING

It’s a mobile and broadband world for today’s youth and young 
adults whose live-in-the-moment lifestyles rely on having anytime 
access to the people and things that matter to them most. With 
Rogers	they’re	able	to	share	moments	as	they	happen	with	 
the latest wireless devices and fastest Internet speeds as talking,  
messaging, networking and entertainment all converge.

and seamless wireless coverage around the globe, it is just as  
easy to connect with a friend through an e-mail, a text message, 
a photo or a voicemail as it is to access and enjoy the latest 
music and the hottest social-networking websites like Facebook, 
MySpace	and	YouTube.	

Around	the	city	or	around	the	world,	friends	know	that	it’s	Rogers	
that keeps them connected, with the most advanced wireless and 
broadband services. With blistering fast Internet speeds at home  

Theirs	is	a	world	of	options.	Rogers	helps	them	define	their	experi-
ence like no one else with more choices in services, applications, 
devices, speed and coverage. 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

5

 
6 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

CONNECTING WITH  
THE WORLD

HIGH-SPEED INTERNET      CABLE TELEVISION      VIDEO-ON-DEMAND      SPECIALTY CONTENT      RADIO      MAGAZINES

Rogers	helps	make	the	world	smaller	for	millions	of	Canadians,	
bringing them closer to the unknown people and places they’re 
curious about and the everyday things they know and love. With 
thousands of viewing choices enabled by on-demand digital cable 
TV	and	quicker,	more	convenient	ways	to	connect	to	the	Internet,	
the information and entertainment customers need and want has 
never been more accessible. 

With the most in on-demand, sports, movies, episodic, specialty 
and	multicultural	programming	from	Rogers,	TV	has	never	been	
this	good,	this	easy,	or	this	much	in	their	control.	Plus,	with	the	

selection	of	unique	and	exciting	content	from	Rogers	Media’s	own	
TV,	radio	and	magazine	properties,	Canadians	have	almost	endless	
new perspectives on the world to experience and share. 

Rogers	led	in	the	World	Wide	Web	revolution	a	decade	ago	as	the	
first	to	offer	cable	broadband	Internet	access	service.	Today,	fast	
and reliable broadband connectivity lets parents better balance 
their time between the office and home, while making it possible 
for their kids to participate in collaborative learning and access  
the history, learnings and inhabitants of the wider world with the 
click of a mouse.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

7

 
CONNECTING
BUSINESSES

TELEPHONY      DATA NETWORKING      IP SOLUTIONS      MOBILITY      RADIO AND TV BROADCASTING      PRINT MEDIA

Connectivity and productivity go hand and hand in today’s hyper- 
competitive	business	world,	and	Rogers	provides	high-quality	
voice and data connectivity solutions designed specifically for the 
most	demanding	of	wireless	and	wired	commercial	requirements.	

Staying	connected	with	the	office	while	on	the	move	is	a	business	 
imperative	that	no	one	delivers	on	like	Rogers.	The	fastest	and	
most reliable wireless network, unprecedented support, the 
broadest array of wireless applications and devices, and seamless 
connectivity	around	the	globe	are	why	businesses	rely	on	Rogers.

At	the	office,	Rogers	delivers	the	same	level	of	dependability	 
and value in telephony and Internet services that its customers 
enjoy at home. With voice and data solutions specifically built for  
business and backed by dedicated around-the-clock support, 
Rogers	provides	a	single	reliable	source	for	advanced	and	innova-
tive wired and wireless voice and data networking solutions.

But	more	than	anything,	businesses	need	customers.	So	they	 
connect	with	Rogers’	leading	broadcast	and	print	media	brands	 
as their one-stop solution for all their local and national radio,  
television and print advertising needs.

8 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

CONNECTING WITH 
OUR CUSTOMERS

SINGLE POINT OF CONTACT      24/7 SERVICE      CONVENIENT LOCATIONS      FLEXIBLE APPOINTMENTS      PERSONALIZED BUNDLES

Rogers	has	a	long	heritage	of	dedication	to	enriching	the	lives	of	
Canadians that starts by putting our customers at the centre of 
everything we do. It means a commitment to continually invest in 
our networks and platforms to ensure we’re delivering the latest 
and	most	robust	services	to	our	customers	–	today	and	into	the	
future.	Equally	important	is	our	investment	in	people.	Rogers	puts	
a priority on ensuring that trained technical resources are on hand 
to	respond	quickly,	that	we	make	service	calls	when	it’s	convenient	
for our customers, and that we show up when we say we will. 

We believe that excellence in customer service is about more  
than just answering the phone promptly. With call centres staffed 
by trained professionals in Canada, hundreds of local stores and 
reliable dealers, and live on-line chat support, we’re striving to 
provide our customers with the help they need when and where 
it’s convenient for them. 

Rogers	is	investing	more	than	ever	in	its	customer	service	infra-
structure, systems and training to ensure we have the right people 
in place with the right tools to understand the customer need, and 
then resolve it right the first time. 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

9

 
CONNECTING TO A FUTURE  
FULL OF INNOVATION

CONVERGED WIRELESS/WIRELINE      WIRELESS BROADBAND      MOBILE TV      VIDEO CALLING      HIGH-DEFINITION ON-DEMAND

Canadians know to expect the fastest, coolest and most innovative 
technology	and	services	from	Rogers	first.	That’s	because	at	the	
heart	of	Rogers	is	a	drive	to	deliver	the	most	innovative	and	 
compelling information, communications and entertainment  
services available. 

With the combination of our advanced national wireless network, 
powerful broadband cable infrastructure connecting millions of 
homes	and	our	array	of	category-leading	media	assets,	Rogers	is	in	
a	unique	position	to	define	how	the	next	generation	of	Canadians	

will	connect.	Today,	Rogers	lets	them	say	more	and	play	more	with	
the fastest speeds, hottest devices and most innovative applications.

Tomorrow,	speed	and	mobility	will	define	the	experience	more	
than ever. As technologies continue to converge, people will move 
from living in a connected environment to simply being connected 
individuals	in	any	environment.	Rogers	will	lead	the	way.	While	
the	future	is	yet	to	be	written,	there’s	one	thing	to	be	certain	of	–	
if	you’re	with	Rogers,	you’ll	never	miss	a	thing.

10 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

CONNECTING WITH 
OUR COMMUNITIES

FOOD BANKS      SAFE AND ACTIVE CHILDREN      WOMEN‘S SHELTERS      LOCAL NEWS AND EVENTS      CELL PHONE RECYCLING

In addition to in-depth coverage of the local news and events  
in	the	communities	we	serve,	Rogers	supports	community	action	
initiatives that are as diverse as the communities themselves. 

A number of these programs are dedicated to keeping children 
safe	and	active,	both	in	the	community	and	on-line.	Together	with	
our committed and caring employees, we help kids and parents 
become media and Internet smart, assist in the recovery of miss-
ing children, play a part in the battle against on-line child sexual 
abuse,	help	keep	watch	over	kids	on	Halloween	night,	and	support	
youth sports. 

Rogers	has	been	a	long-time	supporter	of	local	food	banks,	 
helping Canada’s neediest families during times of hardship, and 
this	holiday	season	we	donated	an	additional	$10	on	behalf	of	
each	Rogers	employee	to	food	banks	across	the	country.	As	well,	
we	partner	with	food	banks	to	promote	the	“Phones	for	Food”	
cell phone recycling campaign, generating hundreds of thousands 
of dollars to provide emergency food assistance.

We also bring entertainment to sick children in hospitals, support 
the arts and youth sports, and collect toy and food donations  
during the holidays. For further information on these and other 
community initiatives, visit rogers.com/aboutrogers.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

11

 
CORPORATE GOVERNANCE

As at February 20, 2008

B OAR D  OF D IRE C T OR S  AN D  IT S  COM MI T T E E S

AUDIT

CORPORATE
GOVERNANCE

NOMINATING

COMPENSATION

EXECUTIVE

FINANCE

PENSION

Alan D. Horn, CA

Peter C. Godsoe, OC

Edward “Ted” S. Rogers, OC

Ronald D. Besse

CHAIR

CHAI R

C HA IR

C HA IR

C. William D. Birchall

John H. Clappison, FCA

Thomas I. Hull

Philip B. Lind, CM

Nadir H. Mohamed, CA

The Hon. David R. Peterson, PC, QC

Edward S. Rogers

Loretta A. Rogers

Melinda M. Rogers

William T. Schleyer

John A. Tory, QC

J. Christopher C. Wansbrough

Colin D. Watson

Rogers	Communications’	Board	of	Directors	is	strongly	committed	
to sound corporate governance and continuously reviews its gover-
nance practices and benchmarks them against acknowledged lead-
ers and evolving legislation. We are a family-controlled company 
and take pride in our proactive and disciplined approach towards 
ensuring	that	Rogers’	governance	structures	and	practices	are	
deserving	of	the	confidence	of	the	public	equity	markets.

As	substantial	stakeholders,	the	Rogers	family	is	represented	on	
our Board and brings a long-term commitment to oversight and 
value creation. At the same time, we benefit from having outside 
directors who are some of the most experienced business leaders  
in	North	America.

C HA IR

C HA IR

CH AIR

In the Board’s view its corporate governance model must be  
appropriate to the Company’s circumstances but it believes in the 
central role played by directors in the overall governance process. 
The	Board	believes	that	the	Company’s	governance	system	is	 
effective and that there are appropriate structures and procedures 
in place to ensure its independence. 

The	composition	of	our	Board	and	structure	of	its	various	 
committees are outlined above. As well, we make detailed infor-
mation	of	our	governance	structures	and	practices	–	including	 
our complete statement of corporate governance practices, our 
codes of conduct and ethics, full committee charters, and  
board	member	biographies	–	easily	available	on	our	website	at	
rogers.com/corporategovernance. In the corporate governance  
section of our rogers.com website you will also find a summary 
of	the	differences	between	the	NYSE	corporate	governance	rules	
applicable	to	U.S.	based	companies	and	our	governance	practices	
as	a	non-U.S.	based	issuer	that	is	listed	on	the	NYSE.

12 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

“	Over	the	years	the	Canadian	economy	has	benefited	greatly	from	family	

founded and controlled companies that are able to take a longer term view  
of	investment	horizons	and	general	business	management.	At	Rogers,	we	have	 
successfully overlaid disciplined corporate governance processes that strike  
a healthy balance of being supportive of the business’ continued success,  
making	common	business	sense,	and	benefiting	all	shareholders.”

Alan D. Horn
Chairman of the Board
Rogers Communications Inc.

“	Rogers	has	a	long	tradition	of	strong	independent	voices	and	directors	in	the	

boardroom and sound governance structures which ensure that their influence 
is	real.	The	structure	of	our	Board	is	very	much	intended	to	ensure	that	the	
Directors	and	management	act	in	the	interests	of	all	Rogers’	shareholders	–	 
an approach that has helped ensure the continuance of strong independent 
family	founded	Canadian	companies.”

Peter C. Godsoe, OC 
Lead Director 
Rogers Communications Inc. 

The	Audit Committee reviews the Company’s accounting policies 
and practices, the integrity of the Company’s financial reporting  
processes and procedures and the financial statements and other 
relevant	public	disclosures	to	be	provided	to	the	public.	The	
Committee also assists the Board in its oversight of the Company’s 
compliance	with	legal	and	regulatory	requirements	relating	to	
financial reporting and assesses the systems of internal accounting 
and	financial	controls	and	the	qualifications,	independence	and	
work of external auditors and internal auditors.

The	Corporate Governance Committee assists and makes  
recommendations to the Board to ensure the Board of Directors 
has developed appropriate systems and procedures to enable the  
Board	to	exercise	and	discharge	its	responsibilities.	To	carry	this	
out	the	Corporate	Governance	Committee	assists	the	Board	in	
developing, recommending and establishing corporate governance 
policies and practices and leads the Board in its periodic review of 
the performance of the Board and its committees.

The	Nominating Committee assists and makes recommendations  
to the Board to ensure that the Board of Directors is properly  
constituted to meet its fiduciary obligations to shareholders  
and	the	Company.	To	carry	this	out,	the	Nominating	Committee	
identifies prospective Director nominees for election by the  
shareholders and for appointment by the Board and also recom-
mends nominees for each committee of the Board including each 
committee’s Chair.

The	Compensation Committee assists the Board in monitoring, 
reviewing and approving compensation and benefit policies  
and	practices.	The	Committee	is	responsible	for	recommending	 
director and senior management compensation and for succession 
planning with respect to senior executives.

The	Executive Committee assists the Board in discharging its 
responsibilities in the intervals between meetings of the Board, 
including to act in such areas as specifically designated and  
authorized	at	a	preceding	meeting	of	the	Board	and	to	consider	
matters concerning the Company that may arise from time-to-time.

The	Finance Committee reviews and reports to the Board on  
matters relating to the Company’s investment strategies, hedging 
program,	and	general	debt	and	equity	structure.

The	Pension Committee supervises the administration of  
the Company’s pension plans and reviews the provisions and  
investment performance of the Company’s pension plans.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

13

 
DIRECTORS AND SENIOR CORPORATE OFFICERS OF ROGERS COMMUNICATIONS INC.

1

5

9

2

6

3

7

4

8

1 0

11

12

DIREC TORS

  1  Alan D. Horn, CA

Chairman;  
President	and	Chief	Executive	Officer 
Rogers	Telecommunications	Limited 

  2  Peter C. Godsoe, OC

Lead Director;
Company Director 

 3   Ronald D. Besse

President,	Besseco	Holdings	Inc.

  4  Charles William David Birchall

 14  Philip B. Lind, CM

Vice	Chairman,	 
Rogers	Communications	

 18  Nadir H. Mohamed, CA

President	and	Chief	Operating	Officer,	
Communications	Group
Rogers	Communications

 7   The Hon. David R. Peterson, PC, QC

Senior	Partner	and	Chairman,
Cassels	Brock	&	Blackwell	LLP

 8   Loretta A. Rogers
Company Director

 22  Melinda M. Rogers

Senior	Vice	President,	 
Strategy	and	Development, 
Rogers	Communications 

 9   William T. Schleyer
Company Director

 10  John A. Tory, QC

Vice	Chairman,	Barrick	Gold	Corporation

 13  Edward “Ted” S. Rogers, OC

 5   John H. Clappison, FCA
Company Director

 6   Thomas I. Hull

Chairman	and	Chief	Executive	Officer,
The	Hull	Group	of	Companies

President	and	Chief	Executive	Officer,
Rogers	Communications	

 21  Edward S. Rogers

President,	Rogers	Cable

All director and officer photographs by Peter Bregg, Rogers Media

14 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

Director,	The	Woodbridge	Company	 
Limited

 11  J. Christopher C. Wansbrough

Chairman,
Rogers	Telecommunications	Limited

 12  Colin D. Watson

Company Director

 
13

17

21

14

18

2 2

15

19

2 3

16

2 0

SENIOR CORPOR ATE OFFICERS

  1  Alan D. Horn, CA

Chairman

 21  Edward S. Rogers

President,	Rogers	Cable

 13  Edward “Ted” S. Rogers, OC

 23  Anthony P. Viner

 20  Kevin P. Pennington

Senior	Vice	President,
Chief	Human	Resources	Officer

President	and	Chief	Executive	Officer

 14  Philip B. Lind, CM
Vice	Chairman

 18  Nadir H. Mohamed, CA

President	and	Chief	Operating	Officer,	
Communications	Group

 15  Robert W. Bruce

President,	Rogers	Wireless

President	and	Chief	Executive	Officer,	
Rogers	Media

 17  David P. Miller

Senior	Vice	President,	General	Counsel	
and	Secretary

 19  Ronan D. McGrath, CA

Chief	Information	Officer,	 
Rogers	Shared	Operations

 16  William W. Linton, CA

Senior	Vice	President,	Finance	and	 
Chief	Financial	Officer

 22  Melinda M. Rogers

Senior	Vice	President,	 
Strategy	and	Development

See rogers.com for an expanded listing and biographical information of Rogers’ corporate and operating company management teams.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

15

 
2007 HIGHLIGHTS

The	following	represents	a	sampling	of	Rogers	Communications	Inc.’s	performance	highlights	for	2007.	

HEALTHY 
GROW TH 

MARGIN 
EXPANSION 

C ASH 
FLOW 

DIVIDEND 
GROW TH 

Rogers	Communications	
posts double-digit growth 
with	revenues	up	15%	and	
adjusted operating profit  
up	26%

Rogers	Communications	
increases adjusted operating  
profit	margins	330	basis	
points	to	37%

Rogers	Communications	 
grows	free	cash	flow	118%	 
to	$1.3	billion

Rogers	Communications	
more than triples annual  
dividend	from	C$0.16	to	
C$0.50 per share

INVESTMENT 
GR ADE 

CORPOR ATE 
STRUC TURE 

OPTION 
RE-PURCHASE PL AN 

CIT Y T V 
ACQUISITION 

Rogers	Communications	
upgraded to investment 
grade	credit	by	Standard	&	
Poor’s,	Moody’s	and	Fitch

Rogers	completes	simplifica-
tion of corporate structure 
with amalgamation of  
wireless and cable subsidiar-
ies	into	RCI

Rogers	introduces	cash	
settlement of stock options 
to tax-efficiently deploy cash 
and mitigate dilution

Rogers	Media	acquires	the	 
five-station Citytv television 
network

NET WORK 
QUALIT Y 

ADVANCED 
WIRELESS SERVICES 

WIRELESS 
DATA 

WIRELESS 
SUBSCRIBERS 

Rogers	Wireless	network	
rated clearest and most reli-
able in Canada

Rogers	Wireless	launches	 
next	generation	HSPA	wire-
less services across 25 markets

Rogers	Wireless	grows	 
wireless	data	revenues	49%	 
to	$683	million

Rogers	Wireless	subscriber	
base	grows	to	7.3	million

DIGITAL 
TELEVISION 

HIGH-SPEED 
INTERNET 

C ABLE 
TELEPHONY 

PORTABLE 
INTERNET 

Rogers	Cable	reports	top	
penetration of digital cable 
in	Canada	at	59%	of	cable	
subscribers

Rogers	Cable	adds	164,494	
new high-speed Internet 
subscribers,	reaching	41%	of	
homes passed

Rogers	Cable	announces	
cable telephony subscribers 
up	79%	to	655,800

Rogers	expands	coverage	
of fixed wireless portable 
Internet service to more than 
100	urban	and	rural	areas

For	a	detailed	discussion	of	our	financial	and	operating	metrics,	and	results,	please	see	the	accompanying	2007	MD&A	later	in	this	report.

16 
16 

ROGERS COMMU N I C AT I ONS I NC . 20 07 A N N UAL REP O R T
ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

FINANCIAL SECTION CONTENTS

18  MANAGEMENT’S DISCUSSION AND ANALYSIS

76  MANAGEMENT’S RESPONSIBILITY FOR  

Corporate Overview
19  Our Business 
20  Our Strategy 
20  Acquisitions 
20  Consolidated Financial and Operating Results
26  2008 Financial and Operating Guidance

Segment Review
27  Wireless 
33  Cable
42  Media

Consolidated Liquidity and Financing
44  Liquidity and Capital Resources
47 
48  Outstanding Common Share Data 
48  Dividends and Other Payments on  

Interest Rate and Foreign Exchange Management

RCI Equity Securities  

49  Commitments and Other Contractual Obligations
49  Off-Balance Sheet Arrangements

Operating Environment
50  Government Regulation and  
Regulatory Developments
53  Competition in our Businesses
54  Risks and Uncertainties Affecting our Businesses

Accounting Policies and Non-GAAP Measures
60  Key Performance Indicators and  

Non-GAAP Measures  
62  Critical Accounting Policies
62  Critical Accounting Estimates
64  New Accounting Standards
66  Recent Canadian Accounting Pronouncements
66  U.S. GAAP Differences

Additional Financial Information
67  Related Party Transactions
68  Five-Year Summary of Consolidated Financial Results
69  Summary of Seasonality and Quarterly Results
71  Controls and Procedures
72  Supplementary Information: Non-GAAP Calculations

FINANCIAL REPORTING

76  AUDITORS’ REPORT TO THE SHAREHOLDERS

77  CONSOLIDATED STATEMENTS OF INCOME

78  CONSOLIDATED BALANCE SHEETS

79  CONSOLIDATED STATEMENTS OF  

SHAREHOLDERS’ EQUITY

80  CONSOLIDATED STATEMENT OF  

COMPREHENSIVE INCOME

81  CONSOLIDATED STATEMENTS OF CASH FLOWS

82  NOTES TO CONSOLIDATED FINANCIAL  

STATEMENTS

82  Note 1: Nature of the Business 
82  Note 2: Significant Accounting Policies 
88  Note 3: Segmented Information 
90  Note 4: Business Combinations 
91  Note 5: Investment in Joint Ventures 
92  Note 6: Integration and Restructuring Expenses 
92  Note 7: Income Taxes
94  Note 8: Net Income Per Share
94  Note 9: Other Current Assets
95  Note 10: Property, Plant and Equipment
95  Note 11: Goodwill and Intangible Assets
96  Note 12: Investments
96  Note 13: Deferred Charges 
97  Note 14: Other Long-Term Assets 
97  Note 15: Long-Term Debt 
100  Note 16: Financial Instruments
102  Note 17: Other Long-Term Liabilities
103  Note 18: Pensions 
105  Note 19: Shareholders’ Equity
106  Note 20: Stock-Based Compensation
109  Note 21: Consolidated Statements of Cash Flows  

and Supplemental Information

109  Note 22: Related Party Transactions 
110  Note 23: Commitments 
111  Note 24: Guarantees 
111  Note 25: Contingent Liabilities 
112   Note 26: Canadian and United States  

Accounting Policy Differences 

117  Note 27: Subsequent Events 

118  CORPORATE AND SHAREHOLDER INFORMATION

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND  
RESULTS OF OPERATIONS

FOR THE YEAR ENDED DECEMBER 31, 2007

This Management’s Discussion and Analysis (“MD&A”) should be 
read in conjunction with our 2007 Audited Consolidated Financial 
Statements and Notes thereto. The financial information presented 
herein  has  been  prepared  on  the  basis  of  Canadian  generally 
accepted  accounting  principles  (“GAAP”)  and  is  expressed  in 

Canadian dollars, unless otherwise stated. Please refer to Note 26 
to the 2007 Audited Consolidated Financial Statements for a sum-
mary of differences between Canadian and United States (“U.S.”) 
GAAP. This MD&A, which is current as of February 20, 2008, is orga-
nized into six sections. 

1 CORPORATE OVERVIEW

2 SEGMENT REVIEW

3 CONSOLIDATED LIQUIDITY  

AND FINANCING

19 

20 

20 

20 

26 

Our Business

Our Strategy

Acquisitions

Consolidated Financial and  
Operating Results

2008 Financial and  
Operating Guidance

27  Wireless

33 

Cable

42  Media

44 

47 

48 

48 

49 

Liquidity and Capital Resources

Interest Rate and Foreign  
Exchange Management

Outstanding Common Share Data

Dividends and Other Payments  
on RCI Equity Securities

Commitments and Other  
Contractual Obligations

49 

Off-Balance Sheet Arrangements

4 OPERATING ENVIRONMENT

50 

53 

54 

Government Regulation and  
Regulatory Developments

Competition in our Businesses

Risks and Uncertainties Affecting  
our Businesses

5

60 

62 

62 

64 

66 

AC C O U N T I N G P O L I C I E S A N D 
N O N - G A A P M E A S U R E S

6 A D D I T I O N A L F I N A N C I A L 

I N F O R M AT I O N

Key Performance Indicators and  
Non-GAAP Measures

Critical Accounting Policies

Critical Accounting Estimates

New Accounting Standards

Recent Canadian Accounting  
Pronouncements

66 

U.S. GAAP Differences

67 

68 

69 

71 

72 

Related Party Transactions

Five-Year Summary of  
Consolidated Financial Results

Summary of Seasonality and  
Quarterly Results

Controls and Procedures

Supplementary Information:  
Non-GAAP Calculations

In  this  MD&A,  the  terms  “we”,  “us”,  “our”,  “Rogers”  and  “the 
Company” refer to Rogers Communications Inc. and our subsidiar-
ies, which were reported in the following segments for the year 
ended December 31, 2007:

•	 “Wireless”,	which	refers	to	our	wireless	communications	opera-
tions, including Rogers Wireless Partnership (“RWP”) and Fido 
Solutions Inc. (“Fido”);

•	 “Cable”	 (formerly	 “Cable	 and	 Telecom”),	 which	 refers	 to	 our	
wholly  owned  cable  television  subsidiaries,  including  Rogers 
Cable Communications Inc. (“RCCI”). In January 2007, we com-
pleted  an  internal  reorganization  whereby  the  Cable  and 
Internet and Rogers Home Phone segments were combined into 
one segment known as Cable Operations. As a result, beginning 
in 2007, the Cable segment consists of the following segments: 
Cable Operations, Rogers Business Solutions (“RBS”) and Rogers 
Retail. Comparative figures have been reclassified to conform to 
this new segment reporting; and

•	 “Media”,	which	refers	to	our	wholly	owned	subsidiary	Rogers	
Media Inc. and its subsidiaries, including Rogers Broadcasting, 
which  owns  Rogers  Sportsnet,  a  group  of  AM  and  FM  Radio 
stations,  OMNI  television,  The  Biography  Channel  Canada, 
G4TechTV Canada and The Shopping Channel; Rogers Publishing; 
and Rogers Sports Entertainment, which owns the Toronto Blue 
Jays and the Rogers Centre. Media also holds ownership interests 
in entities involved in specialty TV content, TV production and 
broadcast sales. In addition, the operating results of Citytv are 
included in Media’s results of operations from the date of acqui-
sition on October 31, 2007. 

Substantially all of our operations are in Canada. 

“RCI” refers to the legal entity Rogers Communications Inc. exclud-
ing our subsidiaries.

18 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Throughout  this  MD&A,  all  percentage  changes  are  calculated 
using numbers rounded to the decimal to which they appear. Please 
note that the charts, graphs and diagrams that follow have been 
included for ease of reference and illustrative purposes only and do 
not form part of management’s discussion and analysis.

no obligation (and we expressly disclaim any such obligation) to 
update or alter any forward-looking statements or assumptions 
whether as a result of new information, future events or otherwise, 
except as required by law.

C AUTION REGARDING FORWARD -LOOkING STATEMENTS, RISkS 
AND A SSUMP TIONS
This MD&A includes forward-looking statements and assumptions 
concerning the future performance of our business, its operations 
and its financial performance and condition approved by manage-
ment on the date of this MD&A and is provided for the purpose 
of  providing  to  shareholders  management’s  current  views  as  to  
guidance ranges for 2008 selected financial and operating ranges. 
Such views may not be appropriate for other purposes and, in any 
event, are only current as of the date hereof. These forward-looking  
statements include, but are not limited to, statements with respect 
to  our  objectives  and  strategies  to  achieve  those  objectives,  as 
well as statements with respect to our beliefs, plans, expectations, 
anticipations, estimates or intentions. These forward-looking state-
ments include, but are not limited to, guidance relating to revenue, 
operating  profit  and  property,  plant  and  equipment  (“PP&E”) 
expenditures and free cash flow, expected growth in subscribers, 
the deployment of new services and all other statements that are 
not historical facts. Such forward-looking statements are based on 
current expectations and various factors and assumptions applied 
that we believe to be reasonable at the time, including but not 
limited to, general economic and industry growth rates, currency 
exchange rates, product pricing levels and competitive intensity, 
subscriber growth and usage rates, changes in government regu-
lation, technology deployment, content and equipment costs, the 
integration of acquisitions, and industry structure and stability. 

Except as otherwise indicated, this MD&A does not reflect the poten-
tial  impact  of  any  non-recurring  or  other  special  items  or  of  any 
dispositions, monetizations, mergers, acquisitions, other business 
combinations or other transactions that may be announced or may 
occur after the date of the financial information contained herein.

We  caution  that  all  forward-looking  information  is  inherently 
uncertain and that actual results may differ materially from the 
assumptions, estimates or expectations reflected in the forward-
looking information. A number of factors could cause actual results 
to differ materially from those in the forward-looking statements, 
including  but  not  limited  to  economic  conditions,  technological 
change,  the  integration  of  acquisitions,  unanticipated  changes 
in content or equipment costs, changing conditions in the enter-
tainment, information and communications industries, regulatory 
changes, litigation and tax matters, and the level of competitive 
intensity, many of which are beyond our control. Therefore, should 
one  or  more  of  these  risks  materialize,  or  should  assumptions 
underlying the forward-looking statements prove incorrect, actual 
results  may  vary  significantly  from  what  we  currently  foresee. 
Accordingly, we warn investors to exercise caution when consider-
ing any such forward-looking information herein and to not place 
undue reliance on such statements and assumptions. We are under 

Before making any investment decisions and for a detailed discus-
sion of the risks, uncertainties and environment associated with 
our business, fully review the sections of this MD&A entitled “Risks 
and  Uncertainties  Affecting  our  Businesses”  and  “Government 
Regulation and Regulatory Developments”. 

ADDITIONAL  INFORMATION
Additional  information  relating  to  us,  including  our  Annual 
Information  Form  and  discussions  of  our  2007  quarterly  results,  
may  be  found  on  SEDAR  at  www.sedar.com  or  on  EDGAR  at   
www.sec.gov.

1.  CORPORATE OVERVIEW

OUR BUSINESS
We  are  a  diversified  Canadian  communications  and  media  com-
pany. We are engaged in wireless voice and data communications 
services through Wireless, Canada’s largest wireless provider and 
the  operator  of  the  country’s  only  national  Global  System  for 
Mobile Communications (“GSM”) based network. Through Cable 
we are one of Canada’s largest providers of cable television ser-
vices as well as high-speed Internet access and telephony services. 
Through Media, we are engaged in radio and television broadcast-
ing,  televised  shopping,  magazines  and  trade  publications,  and 
sports entertainment. 

We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A 
and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

For more detailed descriptions of our Wireless, Cable and Media 
businesses, see the respective segment discussions that follow. 

REVENUE
(In millions of dollars)

ADJUSTED OPERATING 
PROFIT
(In millions of dollars)

$3,860

2,492
1,097

$4,580

3,201
1,210

$5,503

3,558
1,317

$1,409

$1,987

778
131

916
156

$2,589

1,016
176

2005

2006

2007

2005

2006

2007

Wireless

Cable

Media

Wireless

Cable

Media

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

19

 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OUR STR ATEGY
Our business objective is to maximize subscribers, revenue, operating  
profit and return on invested capital by enhancing our position as 
one  of  Canada’s  leading  diversified  communications  and  media 
companies. Our strategy is to be the preferred provider of commu-
nications, entertainment and information services to Canadians. 
We  seek  to  take  advantage  of  opportunities  to  leverage  our 
networks,  infrastructure,  sales  channels,  brand  and  marketing 
resources across the Rogers group of companies by implementing 
cross-selling and joint sales distribution initiatives as well as cost-
reduction initiatives through infrastructure sharing, to create value 
for our customers and shareholders.

We  help  to  identify  and  facilitate  opportunities  for  Wireless, 
Cable and Media to create bundled product and service offerings 
at attractive prices, in addition to implementing cross-marketing 
and cross-promotion of products and services to increase sales and 
enhance subscriber loyalty. We also work to identify and imple-
ment  areas  of  opportunity  for  our  businesses  that  will  enhance 
operating efficiencies by sharing infrastructure, corporate services 
and  sales  distribution  channels.  We  continue  to  develop  brand 
awareness and promote the “Rogers” brand as a symbol of quality, 
innovation and value and of a diversified Canadian media and com-
munications company.

ADDITIONS TO 
CONSOLIDATED PP&E
(In millions of dollars)

CONSOLIDATED 
TOTAL ASSETS
(In millions of dollars)

$1,355

$1,712

$1,796

$13,834

$14,105

$15,325

2005

2006

2007

2005

2006
2006

2007
2007

ACQUISITIONS
Acquisition of Ok Radio

On January 1, 2007, we acquired five Alberta radio stations for cash 
consideration of $43 million including acquisition costs. The acquisi-
tion was accounted for using the purchase method, with $13 million 
allocated to net tangible assets acquired, $29 million allocated to 
broadcast licences acquired and $1 million allocated to goodwill, 
which is tax deductible, within the Media reporting segment.

Acquisition of Futureway Communications Inc.

On June 22, 2007, we acquired the remaining 80% of the common 
shares  that  we  did  not  already  own  and  the  outstanding  stock 
options of Futureway Communications Inc. (“Futureway”) for cash 
consideration of $38 million. In addition, we contributed $48 million  
to  Futureway  to  simultaneously  repay  obligations  under  capital 

20 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

leases,  advances  from  affiliated  companies  and  to  terminate  a 
services agreement. The total cash outlay for the acquisition was  
$86  million.  At  the  same  time,  Cable  entered  into  a  marketing 
agreement with the former controlling shareholder of Futureway 
that  entitles  us  to  preferred  marketing  arrangements  in  certain 
new  residential  housing  developments  in  the  Greater  Toronto 
Area. The acquisition was accounted for using the purchase method  
with  the  results  of  operations  consolidated  with  ours  effective   
June 22, 2007.

Acquisition of Channel M

On July 6, 2007, we announced an agreement to acquire Vancouver 
multicultural television station Channel M from Multivan Broadcast 
Corporation.  This  transaction  is  subject  to  Canadian  Radio-
television and Telecommunications Commission (“CRTC”) approval 
and is expected to close early in 2008.

Acquisition of Citytv

On  October  31,  2007,  we  acquired  the  Citytv  network  of  five 
television  stations  in  Canada  from  CTVglobemedia  Inc.  for  cash 
consideration of $405 million including acquisition costs. The acquisi-
tion was accounted for using the purchase method, with the results 
of operations consolidated with ours effective October 31, 2007.  
The purchase price allocation is preliminary pending finalization of 
valuations of the net identifiable assets acquired. 

Acquisition of Outdoor Life Network

On  November  16,  2007,  we  announced  that  we  had  reached  an 
agreement  to  acquire  the  remaining  two-thirds  ownership  in 
Outdoor Life Network to bring our ownership to 100%. This trans-
action has not yet closed pending CRTC approval, which is expected 
in 2008.

Acquisition of Aurora Cable TV Limited

On February 13, 2008, we announced that we have entered into an 
agreement to acquire Aurora Cable TV Limited (“Aurora Cable”). 
This transaction has not yet closed pending CRTC approval, which is 
expected in 2008. Aurora Cable provides cable television, Internet 
and telephony services in the Town of Aurora and the community 
of Oak Ridges, in Richmond Hill, Ontario.

Refer to “Critical Accounting Estimates – Purchase Price Allocations” 
and Note 4 to the 2007 Audited Consolidated Financial Statements 
for more details regarding these transactions. 

CONSOLIDATED F INANCIAL AND O PER ATING R ESULTS
See the sections in this MD&A entitled “Critical Accounting Policies”, 
“Critical Accounting Estimates” and “New Accounting Standards” 
and  also  the  Notes  to  the  2007  Audited  Consolidated  Financial 
Statements for a discussion of critical and new accounting policies 
and estimates as they relate to the discussion of our operating and 
financial results below.

We measure the success of our strategies using a number of key 
performance  indicators  as  outlined  in  the  section  entitled  “Key 
Performance Indicators and Non-GAAP Measures”. These key per-
formance  indicators  are  not  measurements  in  accordance  with 

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

•	 We	 redeemed	 Wireless’	 US$550	 million	 principal	 amount	 of	
Floating Rate Senior Notes due 2010 at the stipulated redemption 
price of 102.00% and its US$155 million principal amount of 9.75% 
Senior Debentures due 2016 at a redemption price of 128.42%.
•	 We	repaid	at	maturity	Cable’s	$450	million	aggregate	principal	

amount of 7.60% Senior Secured Notes. 

•	 We	announced	an	increase	in	the	annual	dividend	from	$0.16	to	
$0.50 per Class A Voting and Class B Non-Voting share. In addi-
tion, subsequent to the year-end, we announced an increase in 
the annual dividend from $0.50 to $1.00 per Class A Voting and 
Class B Non-Voting share. This reflects our Board of Directors’ 
continued confidence in the strategies that we have employed 
to  position  ourself  as  a  growing  and  increasingly  profitable 
communications company, while concurrently recognizing the 
importance  of  returning  meaningful  portions  of  the  growing 
cash flows being generated by the business to shareholders. 

•	 We	announced	a	Normal	Course	Issuer	Bid	(“NCIB”)	to	repurchase	
up to the lesser of 15 million of our Class B Non-Voting shares and 
that number of Class B Non-Voting shares that can be purchased 
under the NCIB for an aggregate purchase price of $300 million.

Year Ended December 31, 2007 Compared to Year Ended 
December 31, 2006

For the year ended December 31, 2007, Wireless, Cable and Media 
represented  54%,  35%  and  13%  of  our  consolidated  revenue, 
respectively,  offset  by  corporate  items  and  eliminations  of  2%. 
Wireless, Cable and Media also represented 70%, 27% and 5% of 
our consolidated adjusted operating profit, respectively, offset by 
corporate items and eliminations of 2%. For more detailed discus-
sions of Wireless, Cable and Media, refer to the respective segment 
discussions below. 

Canadian or U.S. GAAP and should not be considered as alterna-
tives to net income or any other measure of performance under 
Canadian  or  U.S.  GAAP.  The  non-GAAP  measures  presented  in 
this  MD&A  include,  among  other  measures,  adjusted  operating 
profit,  adjusted  operating  profit  margin,  adjusted  net  income, 
and adjusted basic and diluted net income per share. We believe 
that the non-GAAP financial measures provided, which exclude: 
(i) the impact of the one-time non-cash charge resulting from the 
introduction  of  a  cash  settlement  feature  related  to  employee 
stock  options;  (ii)  stock-based  compensation  expense;  (iii)  inte-
gration and restructuring expenses; (iv) the impact of a one-time 
charge  resulting  from  the  renegotiation  of  an  Internet-related 
services  agreement;  and  (v)  in  respect  of  net  income  and  net 
income per share, loss on repayment of long-term debt and the 
related income tax impacts of the above items, provide for a more 
effective analysis of our operating performance. See the sections 
entitled “Key Performance Indicators and Non-GAAP Measures” 
and  “Supplementary  Information:  Non-GAAP  Calculations”  for   
further details.

Operating Highlights and Significant Developments in 2007 

•	 We	completed	the	amalgamation	of	RCI	with	its	wholly	owned	
Cable  and  Wireless  holding  company  subsidiaries,  with  RCI 
assuming all the rights and obligations under the outstanding 
Cable and Wireless public debt indentures and cross-currency 
interest rate exchange agreements. As part of the amalgamation 
process, RCI entered into a new unsecured $2.4 billion bank credit 
facility. This amalgamation was effected principally to simplify 
our corporate structure to enable the streamlining of reporting 
and compliance obligations. 

•	 We	achieved	investment	grade	credit	status	as	a	result	of	the	
upgrade of our corporate debt ratings by credit rating agencies 
Fitch, Moody’s and Standard & Poor’s.

•	 We	 introduced	 a	 cash	 settlement	 feature	 for	 outstanding	
employee stock options to tax efficiently deploy cash to mitigate  
dilution that would otherwise occur upon the exercise of such 
options.  The  introduction  of  this  cash  settlement  feature  in 
the second quarter resulted in a one-time non-cash charge for 
accounting purposes of $452 million partially offset by a related 
future income tax benefit of $160 million. 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

21

 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Summarized Consolidated Financial Results

Years ended December 31, 
(In millions of dollars, except per share amounts) 

Operating revenue  

  Wireless   
  Cable    

  Cable Operations 
  RBS   
  Rogers Retail  
  Corporate items and eliminations  

  Media  
  Corporate items and eliminations  

Total 

Adjusted operating profit (loss) (1)

  Wireless   
  Cable    

  Cable Operations 
  RBS   
  Rogers Retail  

  Media  
  Corporate items and eliminations  

Adjusted operating profit (1) 
Stock option plan amendment (2) 
Stock-based compensation expense (2) 
Integration and restructuring expenses (3) 
Contract renegotiation fee (4) 

Operating profit (1) 
Other income and expense, net (5) 

Net income  

Net income per share: 

  Basic 
  Diluted 
As adjusted: (1) 

  Net income 
  Net income per share: 

  Basic 
  Diluted 

Additions to property, plant and equipment (“PP&E”) (1) 

  Wireless   
  Cable    

  Cable Operations 
  RBS   
  Rogers Retail  

  Media  
  Corporate (6) 

Total 

2007  

2006  

% Chg

  $ 

5,503   $ 

4,580  

20 

 2,603  
 571  
 393  

2,299  
596  
 310  

 (9)   

 (4)   

 3,558  
 1,317  
 (255)    

 3,201  
1,210  

(153)   

 10,123  

 8,838  

13 
 (4)
 27 
 125 

 11 
 9 
 67 

 15 

 2,589  

 1,987  

 30 

 1,008 
 12  
(4)   

 1,016  
 176  
 (78)    

 3,703  
 (452)   
 (62)   
 (38)   
 (52)   

 854  
 49  
 13  

 916  
 156  
(117)   

2,942  
–  
 (49)   
 (18)   
–  

 3,099  
 2,462  

2,875  
 2,253  

  $ 

637   $ 

622  

  $ 

1.00   $ 
 0.99  

0.99  
 0.97  

  $ 

1,066   $ 

684  

  $ 

1.67   $ 
 1.66  

1.08  
 1.07  

  $ 

822   $ 

684  

 710  
 83  
 21  

 814  
 77  
 83  

 685  
 98  
 11  

 794  
 48  
186  

  $ 

1,796   $ 

1,712  

 18 
 (76)
 n/m 

 11 
 13 
 (33)

 26 
 n/m 
 27 
 111 
 n/m 

 8 
 9 

 2 

1 
 2 

 56 

 55 
 55 

 20 

 4 
 (15)
 91 

 3 
 60 
 (55)

 5

(1)  As defined. See the “Supplementary Information: Non-GAAP Calculations” and the “key Performance Indicators and Non-GAAP Measures” sections. 
(2)  See the section entitled “Stock-based Compensation Expense”.
(3)  Costs incurred related to the integration of Fido and Call-Net Enterprises Inc. (“Call-Net”), the restructuring of RBS and the closure of 21 Retail stores in the first quarter of 2006.
(4)  One-time charge resulting from the renegotiation of an Internet-related services agreement. See the section entitled “Cable Operations Operating Expenses”.
(5)  See the “Reconciliation of Net Income to Operating Profit and Adjusted Operating Profit for the Period” section for details of these amounts.
(6)  Corporate additions to PP&E include the acquisition of various corporate properties and related building improvements. 
n/m: not meaningful.

22 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Our consolidated revenue was $10,123 million in 2007, an increase of 
$1,285 million, or 15%, from $8,838 million in 2006. Of the increase, 
Wireless contributed $923 million, Cable $357 million, and Media 
$107 million, offset by an increase in corporate items and elimina-
tions of $102 million.  

Our consolidated adjusted operating profit was $3,703 million, an 
increase  of  $761  million,  or  26%,  from  $2,942  million  in  2006.  Of 
this increase, Wireless contributed $602 million, Cable contributed 
$100 million, and Media contributed $20 million. On a consolidated 
basis, we recorded net income of $637 million for the year ended 
December 31, 2007, compared to net income of $622 million in 2006. 

Refer to the respective individual segment discussions for details of 
the revenue, operating expenses, operating profit and additions to 
PP&E of Wireless, Cable and Media.

2007 Performance Against Targets 

The following table sets forth the guidance ranges for selected full 
year financial and operating metrics that we provided for 2007, as 
revised during the year, versus the actual results we achieved for the 
year. Certain of the measures included below are not defined under 
Canadian GAAP. See the sections entitled “Key Performance Indica-
tors and non-GAAP Measures” and “Supplementary Information: 
Non-GAAP Calculations” for further details. 

(Millions of dollars, except subscribers) 

Consolidated 

  Revenue    
  Adjusted operating profit (1) 
  PP&E expenditures 
  Free cash flow (2) 

Revenue   

  Wireless (network revenue) 
  Cable (3) 
  Media   

Adjusted operating profit (1) 

  Wireless (4) 
  Cable    
  Media  

Additions to PP&E 
  Wireless (4) 
  Cable (5) 
  Media  

Original 2007 Guidance 
 (At February 15, 2007) 

Updated from Original 
Guidance (At July 31, 2007) 

2007
Actual

$ 

$ 

$ 

$ 

9,700  
 3,250  
 1,625  
800 

4,900  
3,515  
1,275  

to 
to 
to 
to 

to 
to 
to 

2,250  
935  
 150  

to 
 to  
 to  

675  
 815  
 85  

to 
to 
to 

$  10,000  
 3,400  
 1,750  
 1,000  

$ 

$ 

$ 

5,000  
 3,600  
 1,325  

2,350  
 975  
 160  

725  
880  
 95  

 600  
 725  

$ 

$ 

$ 

$ 

9,700  
 3,250  
 1,625  
 800  

4,900  
 3,515  
 1,275  

to 
to 
to 
to 

to 
to 
to 

2,250  
 935  
 150  

to 
 to  
 to  

675  
 815  
 85  

to 
to 
to 

$  10,100   $  10,123 
 3,703 
 1,796 
 1,290 

 3,585  
 1,750  
 1,150  

$ 

$ 

$ 

5,150   $ 
 3,600  
 1,325  

5,154 
 3,558 
 1,317  

2,535   $ 
 975  
160  

2,620 
 1,016 
 176 

725   $ 
 880  
 95  

807 
 803 
 77 

 500  
 625  

 to  
 to  

 600  
 725  

 651 
 655 

Net subscriber additions (000s) 

  Retail wireless postpaid and prepaid (6) 
  Residential cable revenue generating units (RGUs) (7) 

 500  
 625  

 to  
 to  

(1)  Excludes the impact of the introduction of a cash settlement feature for employee stock options, including the one-time non-cash charge upon adoption of $452 million recorded in the second quarter  

of 2007 and the ongoing impact of stock-based compensation expense. Also excludes integration and restructuring related expenditures and the impact of a one-time charge resulting from the  
renegotiation of an Internet-related services agreement.

(2)  Free cash flow is defined as adjusted operating profit less integration and restructuring expenses, PP&E expenditures and interest expense and is not a term defined under Canadian GAAP.
(3)  Original 2007 Cable revenue guidance was revised to reflect the reclassification from revenue to cost of sales of approximately $100 million of intercompany wireless equipment subsidies received by 

Rogers Retail. This reclassification had no impact on reported consolidated revenue, consolidated operating profit or Cable operating profit.

(4)  Excludes operating losses and PP&E expenditures related to the Inukshuk fixed wireless initiative of $31 million and $15 million, in 2007, respectively.
(5)  Excludes PP&E expenditures related to the acquisition of Call-Net of $11 million in 2007.
(6)  Wireless subscriber net additions exclude adjustments associated with the Time Division Multiple Access (“TDMA”) and analog network decommissioning and the revision of certain aspects of subscriber 

reporting for data-only subscribers.

(7)  Residential cable RGUs are comprised of basic cable subscribers, digital cable households, residential high-speed Internet subscribers and residential cable and circuit-switched telephony subscribers. 

Our actual 2007 revenue and adjusted operating profit compared 
favourably to our annual 2007 guidance, largely reflecting strong 
performances across each of our three segments, including strong 
average revenue per user (“ARPU”) growth in Wireless, higher than 
expected net additions to our Wireless subscriber base and strong 
additions to Cable’s RGUs. PP&E additions exceeded our guidance 
partially in order to support the higher than expected level of sub-
scriber growth as well as investments in future growth initiatives.  

Stock-based Compensation Expense

On May 28, 2007, our employee stock option plans were amended 
to attach cash settled share appreciation rights (“SARs”) to all new 
and previously granted options. The SAR feature allows the option 
holder to elect to receive in cash an amount equal to the intrinsic  
value,  being  the  excess  market  price  of  the  Class  B  Non-Voting 
share over the exercise price of the option, instead of exercising 
the option and acquiring Class B Non-Voting shares. All outstand-
ing stock options are now classified as liabilities and are carried at 
their intrinsic value, as adjusted for vesting, measured as the differ-
ence between the current stock price and the option exercise price. 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The intrinsic value of the liability is marked-to-market each period 
and is amortized to expense over the period in which the related 
services are rendered, which is usually the graded vesting period, 
or, as applicable, over the period to the date an employee is eligible 
to retire, whichever is shorter. As a result of this amendment, we 
recorded a liability of $502 million, a one-time non-cash charge of 
$452 million to revalue the outstanding options at May 28, 2007, 
and a $50 million decrease in contributed surplus. This charge was 
partially  offset  by  a  future  income  tax  recovery  of  $160  million, 
which was recorded as a result of the amendment.

Previously, all stock options were classified as equity and were mea-
sured at the estimated fair value established by the Black-Scholes 
or binomial models on the date of grant. Under this method, the 
estimated fair value was amortized to expense over the period in 

which  the  related  services  were  rendered,  which  was  generally 
the vesting period or, as applicable, over the period to the date an 
employee was eligible to retire, whichever was shorter. Subsequent 
to May 28, 2007, the liability for stock-based compensation expense 
is recorded based on the intrinsic value of the options, as described 
above,  and  the  expense  is  impacted  by  the  change  in  the  price 
of our Class B Non-Voting shares during the life of the option. At 
December 31, 2007, we have a liability of $493 million related to 
stock-based compensation recorded at its intrinsic value, includ-
ing stock options, restricted share units and deferred share units. 
In the year ended December 31, 2007, $78 million was paid to option 
holders  upon  exercise  of  options  using  the  SAR  feature  (2006  –  
not applicable).

A summary of stock-based compensation expense is as follows:

(In millions of dollars)  

Wireless   
Cable    
Media  
Corporate    

Stock-based Compensation 
Expense Included in

Operating, General and  
Administrative Expenses 
Years ended December 31, 

2007  

2006

One-time 
Non-cash Charge 
Upon Adoption 
on May 28, 2007  

  $ 

46   $ 
113  
84 
209  

11   $ 
11  
10  
30  

  $ 

452   $ 

62   $ 

15 
11 
5 
18 

49 

Reconciliation of Net Income to Operating Profit and Adjusted 
Operating Profit for the Period

The  items  listed  below  represent  the  consolidated  income  and 
expense  amounts  that  are  required  to  reconcile  net  income  as 
defined under Canadian GAAP to the non-GAAP measures oper-
ating  profit  and  adjusted  operating  profit  for  the  year.  See  the 
“Supplementary Information: Non-GAAP Calculations” section for  

a  full  reconciliation  to  adjusted  operating  profit,  adjusted  net 
income  and  adjusted  net  income  per  share.  For  details  of  these 
amounts on a segment-by-segment basis and for an understand-
ing of intersegment eliminations on consolidation, the following 
section  should  be  read  in  conjunction  with  Note  3  to  the  2007 
Audited Consolidated Financial Statements entitled “Segmented 
Information”. 

Years ended December 31, 
(In millions of dollars)  

Net income  
Income tax expense  
Other expense (income)  
Change in the fair value of derivative instruments  
Loss on repayment of long-term debt  
Foreign exchange gain  
Interest on long-term debt  

Operating income  
Depreciation and amortization  

Operating profit 
Stock option plan amendment  
Stock-based compensation expense  
Integration and restructuring expenses  
Contract renegotiation fee 

Adjusted operating profit 

24 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

2007  

2006  

% Chg

  $ 

637   $ 
249  
4  
34  
47  
(54)   
579  

622  
56  
(10)   
4  
1  
(2)   

620  

1,496  
1,603  

 3,099  
452  
62  
38  
52  

1,291  
1,584  

 2,875  
– 
49  
18  
– 

  $ 

3,703   $ 

2,942  

 2 
 n/m 
 n/m 
 n/m 
 n/m 
 n/m 
 (7)

 16 
 1 

 8 
 n/m 
27 
 111 
n/m 

26

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
  
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Net Income and Net Income per Share

Income Tax Expense 

We  recorded  net  income  of 
$637  million  in  2007,  or  basic 
net  income  per  share  of  $1.00 
(diluted  –  $0.99),  compared  to 
net  income  of  $622  million,  or 
basic  net  income  per  share  of 
$0.99  (diluted  –  $0.97)  for  the 
year  ended  December  31,  2006. 
This increase in net income was 
primarily  due  to  the  growth  in 
operating income, as well as the 
decrease in interest on long-term 
debt,  offset  by  the  one-time 
non-cash  charge  related  to  the 
introduction  of  a  cash  settle-
ment feature for employee stock 
options of $452 million.

Due to our non-capital loss carryforwards, our income tax expense 
for the years ended December 31, 2007 and 2006 substantially rep-
resents non-cash income taxes. As illustrated in the table below, 
our effective income tax rate for the years ended December 31, 
2007  and  2006  was  28.1%  and  8.3%,  respectively.  The  effective 
income tax rate for the year ended December 31, 2007 was less than 
the 2007 statutory income tax rate of 35.2% primarily due to ben-
efits realized from changes to prior year income tax filing positions 
as well as a $25 million future income tax recovery recorded with 
respect to the Vidéotron termination payment to reverse a charge 
recorded by us in 2006 (see Note 7 of our 2007 Audited Consolidated 
Financial Statements). In addition, we recorded a future income tax 
recovery associated with the reclassification of contributed surplus 
upon the introduction of a cash settlement feature for employee 
stock options (see the section entitled “Stock-based Compensation 
Expense”). The 2006 effective income tax rate was less than the 
2006 statutory rate of 35.8% due primarily to a decrease in the valu-
ation allowance recorded in respect of non-capital losses.

Income tax expense varies from the amounts that would be com-
puted by applying the statutory income tax rate to income before 
income taxes for the following reasons:

CONSOLIDATED ADJUSTED 
NET INCOME
(In millions of dollars)

$47

$684

$1,066

2005

2006
2006

2007
2007

Years ended December 31, 
(In millions of dollars)  

Statutory income tax rate 

2007  

2006

35.2% 

35.8%

  $ 
   $ 

886   $ 
312   $ 

(12)   
(20)   
(25)   

47  
(17)   
(36)   

   $ 

249   $ 

678 
243 

(12)
(168)
25 

(14)
15 
(33)

56 

 28.1%  

 8.3%

Income before income taxes 
Computed income tax expense  
Increase (decrease) in income taxes resulting from:  

  Difference between rates applicable to subsidiaries in other jurisdictions 
  Change in the valuation allowance for future income tax assets 
  Videotron termination payment 
  Adjustments to future income tax assets and liabilities for changes in  

substantively enacted income tax rates 

  Stock-based compensation  
  Benefits realized from changes to prior year income tax filing positions and other adjustments 

Income tax expense 

Effective income tax rate  

Other Expense (Income)

In  2007,  investment  income  received  from  certain  of  our  invest-
ments was offset by a writedown to reflect what was deemed to be 
an “other than temporary decline” in the value of an investment, 
and certain other writedowns, resulting in a net expense of $4 mil-
lion. Other income of $10 million in 2006 was primarily associated 
with investment income received from certain of our investments.

Change in Fair Value of Derivative Instruments

In 2007, the change in fair value of the derivative instruments was 
primarily the result of the changes in fair value of cross-currency 
interest  rate  exchange  agreements  and  forward  contracts  not 
accounted for as hedges. In 2006, the changes in fair value of the 
derivative instruments were primarily the result of the changes in 
the Canadian dollar relative to that of the U.S. dollar, as described 

below, and the resulting change in fair value of our cross-currency 
interest rate exchange agreements not accounted for as hedges. 

Loss on Repayment of Long-Term Debt

During 2007, we redeemed Wireless’ US$155 million 9.75% Senior 
Debentures due 2016 and Wireless’ US$550 million Floating Rate 
Senior  Notes  due  2010.  These  redemptions  resulted  in  a  loss  on 
repayment of long-term debt of $47 million, including aggregate 
redemption premiums of $59 million offset by a write-off of the fair 
value increment arising from purchase accounting of $12 million. 

During 2006, we redeemed $25 million (US$22 million) of RCI’s (via 
Rogers Telecom Holdings Inc., formerly Call-Net) 10.625% Senior 
Secured Notes due 2008, resulting in a loss on repayment of long-
term debt of $1 million. 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Foreign Exchange Gain 

Adjusted Operating Profit

During 2007, the Canadian dollar strengthened by 17.72 cents result-
ing in a foreign exchange gain of $54 million from the translation  
of  the  portion  of  our  U.S.  dollar-denominated  debt  that  was 
unhedged  for  accounting  purposes.  During  2006,  the  foreign 
exchange gain of $2 million arose primarily from the strengthening 
of the Canadian dollar during 2006 from $1.1659 at December 31,  
2005 to $1.1653 at December 31, 2006, favourably affecting the trans-
lation  of  the  unhedged  portion  of  our  U.S.  dollar-denominated 
debt. 

Interest on Long-Term Debt

The decrease in interest expense from 2006 is primarily due to the 
repayment of long-term debt in 2007, including the impact of the 
settlement of certain of our cross-currency interest rate exchange 
agreements.

The decrease in debt was largely the result of the February 2007 
repayment at maturity of Cable’s $450 million 7.60% Senior Notes 
due  2007,  the  May  2007  redemption  of  Wireless’  US$550  million 
Floating Rate Senior Notes due 2010 and the June 2007 redemp-
tion  of  Wireless’  US$155  million  9.75%  Senior  Debentures  due 
2016. These repayments were partially offset by the $1,080 million  
net  increase  in  bank  debt  at  December  31,  2007,  compared  to 
December 31, 2006.

Operating Income

The 16% increase in our operating income is primarily due to the 
growth in revenue of $1,285 million exceeding the growth in oper-
ating expenses of $1,061 million, and the increase in depreciation 
and amortization expense of $19 million compared to 2006. 

Depreciation and Amortization Expense

The increase in depreciation and amortization expense for the year 
ended December 31, 2007, over 2006 reflects an increase in depreci-
ation and amortization related to PP&E. This was partially offset by 
a decrease in amortization of intangible assets resulting from the 
reduction in the carrying value of certain intangible assets due to 
the reduction in the valuation allowance recorded in 2006 related 
to future income tax assets acquired as part of business acquisitions 
in prior periods.

Wireless,  Cable  and  Media  all  contributed  to  the  increase  in 
adjusted operating profit. Refer to the individual segment discus-
sions for details of the respective increases in adjusted operating 
profit.

Adjusted operating profit increased to $3,703 million in 2007, com-
pared to $2,942 million in 2006. Adjusted operating profit excludes: 
(i) the impact of a $452 million one-time non-cash charge related 
to the introduction of a cash settlement feature for stock options 
during 2007; (ii) stock-based compensation expense of $62 million 
in 2007 and $49 million in 2006; (iii) integration and restructuring 
expenses of $38 million in 2007 and $18 million in 2006; and (iv) the 
impact of a one-time charge of $52 million resulting from the rene-
gotiation of an Internet-related services agreement in 2007. 

For details on the determination of adjusted operating profit, which 
is  a  non-GAAP  measure,  see  the  “Supplementary  Information: 
Non-GAAP Calculations” and the “Key Performance Indicators and 
Non-GAAP Measures” sections. 

Employees

Employee  remuneration  represents  a  material  portion  of  our 
expenses.  At  December  31,  2007,  we  had  approximately  24,400 
full-time equivalent employees (“FTEs”) across all of our operating 
groups, including our shared services organization and corporate 
office, representing an increase of approximately 1,900 from the 
level  at  December  31,  2006.  The  increase  is  primarily  due  to  an 
increase in our shared services staffing, partially offset by reduc-
tions associated with operational efficiencies. Total remuneration 
paid to employees (both full and part-time) in 2007 was approxi-
mately  $1,579  million,  an  increase  of  approximately  $117  million 
from $1,462 million in 2006.

20 08 FINANCIAL AND OPER ATING GUIDANCE 
The following table outlines our financial and operational guid-
ance for the full year 2008, which was publicly issued on January 7,  
2008. Certain of the measures included below are not defined under 
Canadian GAAP. See the sections entitled “Key Performance Indica-
tors and non-GAAP Measures” and “Supplementary Information: 
Non-GAAP  Calculations”  for  further  details.  This  information  is  
forward-looking and should be read in conjunction with the section 
above entitled “Caution Regarding Forward-Looking Statements, 
Risks and Assumptions”.

26 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

(Millions of dollars, except subscribers) 

Consolidated   
  Revenue (1) 
  Adjusted operating profit (2) 
  Additions to PP&E 
  Free cash flow (3) 
Supplementary Detail:
Revenue   

  Wireless (network revenue) 
  Cable Operations (4) 
  Media  

Adjusted operating profit (2) 

  Wireless (5) 
  Cable Operations (4) 
 Media  (6)   

Additions to PP&E (7) 

  Wireless   
  Cable Operations (4) 
  Media  

Net subscriber additions (000s) 

  Retail wireless postpaid and prepaid 
  Residential cable revenue generating units (RGUs) (8) 

2008 Range 

2007
Actual

$  11,200  to  $  11,500  $  10,123
3,703
1,796
1,290

  4,000  to 
  1,900  to 
  1,400  to 

4,200 
2,100 
1,600 

$ 

$ 

$ 

  5,800  to  $ 
  2,900  to 
  1,525  to 

5,900  $ 
2,950 
1,575 

5,154
2,603
1,317

  2,875  to  $ 
  1,130  to 
165  to 

2,975  $ 
1,190 
180 

2,620
1,008
176

  850  to  $ 
  750  to 
80  to 

925  $ 
830 
95 

  550  to 
  550  to 

625 
625 

807
705
77

651
655

(1)  In addition to Wireless network, Cable Operations and Media revenue, includes revenue from Wireless equipment, RBS, Rogers Retail and Corporate items and eliminations.
(2)  Excludes stock-based compensation expense, integration and restructuring related expenditures, and, in 2007, the impact of a one-time charge resulting from the renegotiation of an Internet-related 

services agreement.

(3)  Free cash flow is defined as adjusted operating profit less integration and restructuring expenses, PP&E expenditures and interest expense and is not a term defined under Canadian GAAP.
(4)  Includes cable television, residential high-speed Internet and residential telephony activities; excludes RBS and Rogers Retail.
(5)  Excludes operating losses related to the Inukshuk fixed wireless initiative estimated at $25–$30 million in 2008 and of $31 million in 2007.
(6)  Includes losses from Sports Entertainment estimated at $20–$25 million in 2008 and of $17 million in 2007.
(7)  Excludes PP&E expenditures related to integration activities and the Inukshuk fixed wireless initiative of $5 million and $15 million, respectively, in 2007.
(8)  Residential cable RGUs are comprised of basic cable subscribers, digital cable households, residential high-speed Internet subscribers and residential cable and circuit-switched telephony subscribers.

2.   SEGMENT REVIEW

W I R E L ESS

WIRELESS B USINESS 
Wireless is the largest Canadian wireless communications service 
provider,  serving  7.3  million  retail  voice  and  data  subscribers  at 
December 31, 2007, representing approximately 37% of Canadian 
wireless  subscribers.  Wireless  operates  a  GSM/General  Packet 
Radio Service (“GSM/GPRS”) network, with Enhanced Data for GSM 
Evolution (“EDGE”) technology. Wireless is Canada’s only national 
carrier operating on the world standard GSM technology platform. 
The  GSM  network  provides  coverage  to  approximately  94%  of 
Canada’s population. Wireless has also deployed a next generation 
wireless  data  technology  called  UMTS/HSPA  (“Universal  Mobile 
Telephone System/High-Speed Packet Access”) across most of the 
major  markets  in  Canada  and  have  UMTS/HSPA  roaming  in  50 
countries as well as access to these services across the U.S. through 

2007 WIRELESS NETWORK REVENUE MIX
(%)

Postpaid  95%

Prepaid  5%

roaming agreements with various wireless operators. Its subscribers  
also  have  access  to  wireless  voice  service  internationally  in  202 
countries  and  wireless  data  service  internationally  in  138  coun-
tries, including throughout Europe, Asia, Latin America and Africa 
through roaming agreements with other GSM wireless providers. 

Wireless Products and Services 

Wireless offers wireless voice, data and messaging services across 
Canada. Wireless voice services are available in either postpaid or 
prepaid payment options. In addition, the network provides cus-
tomers with advanced high-speed wireless data services, including 
mobile access to the Internet, wireless e-mail, digital picture and 
video transmission, mobile video, music downloading, video calling 
and two-way short messaging service (“SMS”). 

Wireless Distribution 

Wireless markets its products and services under both the Rogers 
Wireless and Fido brands through an extensive nationwide distri-
bution network of over 13,250 dealer and retail locations across 
Canada  (excluding  Rogers  Retail  locations,  which  is  a  segment 
of  Cable),  which  includes  approximately  3,250  locations  selling 
subscriptions  to  service  plans,  handsets  and  prepaid  cards  and 
approximately  10,000  additional  locations  selling  prepaid  cards. 
Wireless’  nationwide  distribution  network  includes:  an  inde-
pendent dealer network; Rogers Wireless and Fido stores which, 
effective January 2007, are managed by Rogers Retail; major retail 
chains;  and  convenience  stores.  Wireless  also  offers  many  of  its 
products and services through telemarketing and through a retail 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

agreement with Rogers Retail, as well as on the Rogers.com and Fido 
e-business websites. The information contained in or connected to 
our websites is not a part of and not incorporated into this MD&A.

•		Delivering	on	customer	expectations	by	improving	handset	reli-
ability,  network  quality  and  customer  service  while  reducing 
subscriber deactivations, or churn;

Wireless Networks 

Wireless  is  a  facilities-based  carrier  operating  its  wireless  net-
works  over  a  broad,  national  coverage  area,  much  of  which  is 
interconnected by its own fibre-optic and microwave transmission 
infrastructure.  The  seamless,  integrated  nature  of  its  networks 
enables subscribers to make and receive calls and to activate net-
work  features  anywhere  in  Wireless’  coverage  area  and  in  the 
coverage area of roaming partners as easily as if they were in their 
home area.

Wireless operates a digital wireless GSM network in the 1900 mega-
hertz (“MHz”) and 850 MHz frequency bands across its national 
footprint.  Prior  to  2002,  the  company  operated  on  analog  and 
TDMA cellular networks, which were decommissioned during 2007. 
The  GSM  network,  which  operates  seamlessly  between  the  two 
frequencies, provides integrated voice and high-speed packet data 
transmission service capabilities and utilizes GPRS and EDGE tech-
nologies for wireless data transmission. 

During 2007, Wireless deployed UMTS/HSPA technology, the next 
phase of the evolution of the GSM/EDGE platform, which delivers 
high mobility, high bandwidth wireless access for voice and data 
services across major urban centres.

Wireless holds 25 MHz of contiguous spectrum across Canada in the 
850 frequency range and 60 MHz in the 1900 frequency range across 
the country, with the exception of southwestern Ontario, northern 
Québec, and the Yukon, Northwest and Nunavut territories, where 
Wireless holds 50 MHz in the 1900 frequency range. 

Wireless  also  holds  certain  broadband  fixed  wireless  spectrum 
in  the  2300  MHz,  2500  MHz  and  3500  MHz  frequency  ranges.  In 
September 2005, Wireless, together with Bell Canada, announced 
the formation of an equally-owned joint venture called Inukshuk 
to construct a pan-Canadian wireless broadband network that will 
be  based  on  the  evolving  World  Interoperability  for  Microwave 
Access  (“WiMAX”)  standards.  Both  companies  have  contributed 
fixed wireless spectrum holdings to the joint venture, along with 
access  to  their  respective  cellular  towers  and  network  backhaul 
facilities. The fixed wireless network acts as a wholesale provider 
of capacity to each of the joint venture partners, who in turn mar-
ket, sell, support and bill for their respective service offerings over  
the network. 

WIRELESS S TR ATEGY 
Wireless’ goal is to drive profitable subscriber and revenue growth 
within  the  Canadian  wireless  communications  industry,  and  its 
strategy is designed to maximize cash flow and return on invested 
capital. The key elements of its strategy are as follows:
•		Enhancing	 its	 scale	 and	 competitive	 position	 in	 the	 Canadian	

wireless communications market; 

•		Focusing	on	voice	and	data	services	that	are	attractive	to	youth,	
families, and small and medium-sized businesses to optimize its 
customer mix;

28 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

•		Increasing	revenue	from	existing	customers	by	utilizing	analytical	 
tools  to  target  customers  likely  to  purchase  optional  services 
such as voicemail, caller line ID, text messaging and wireless data 
services;

•		Enhancing	sales	distribution	channels	to	increase	focus	on	tar-

geted customer segments;

•		Maintaining	the	most	technologically	advanced,	high	quality	and	

pervasive wireless network possible; and

•		Leveraging	relationships	across	the	Rogers	group	of	companies	
to provide bundled product and service offerings at attractive 
prices,  in  addition  to  implementing  cross-selling,  joint  sales   
distribution initiatives and infrastructure sharing initiatives.

WIRELESS POSTPAID 
MONTHLY ARPU
($)

WIRELESS POSTPAID 
MONTHLY CHURN
(%)

$63.56

$67.27

$72.21

1.61%

1.32%

1.15%

2005

200 6
2006

2007
2007

2005

200 6
2006

2007
2007

RECENT WIRELESS INDUSTRY TRENDS 
Focus on Customer Retention

The wireless communications industry’s current market penetra-
tion in Canada is estimated to be 61% of the population, compared 
to approximately 84% in the U.S. and approximately 121% in the 
United Kingdom, and Wireless expects the Canadian wireless indus-
try to continue to grow by approximately 4 to 5 percentage points 
of penetration each year for the next several years. This deeper 
penetration drives a need for increased focus on customer satisfac-
tion, the promotion of new data and voice services and features 
and customer retention. 

Demand for Sophisticated Data Applications 

The ongoing development of wireless data transmission technolo-
gies has led developers of wireless devices, such as handsets and 
other hand-held devices, to develop more sophisticated wireless 
devices with increasingly advanced capabilities, including access 
to e-mail and other corporate information technology platforms, 
news, sports, financial information and services, shopping services, 
photos,  music,  and  streaming  video  clips,  mobile  television  and 
other functions. Wireless believes that the introduction of such new 
applications will drive the growth for data transmission services. 

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Migration to Next Generation Wireless Technology

The ongoing development of wireless data transmission technolo-
gies and the increased demand for sophisticated wireless services, 
especially data communications services, have led wireless provid-
ers to migrate towards the next generation of digital voice and 
data broadband wireless networks. These networks are intended 
to provide wireless communications with wireline quality sound, 
far higher data transmission speeds and streaming video capabili-
ties.  These  networks  support  a  variety  of  increasingly  advanced 
data applications, including broadband Internet access, multi media 
services  and  seamless  access  to  corporate  information  systems, 
including desktop, client and server-based applications that can be 
accessed on a local, national or international basis.

Development of Additional Technologies

In  addition  to  the  two  main  technology  paths  of  the  mobile/
broadband wireless industry, namely GSM/HSPA and Code Division 
Multiple Access/Evolution Data Optimized (“CDMA/EVDO”), three 
other significant broadband wireless technologies are in the pro-
cess  of  development:  WiFi,  WiMAX  and  Long-term  Evolution 
(“LTE”). These technologies may accelerate the widespread adop-
tion of digital voice and data networks.

WiFi (the IEEE 802.11 industry standard) allows suitably equipped 
devices, such as laptop computers and personal digital assistants, 
to  connect  to  a  local  area  wireless  access  point.  These  access 
points utilize unlicenced spectrum and the wireless connection is 
only effective within a local area radius of approximately 50–100 
meters of the access point, and provide speeds similar to a wired 
local area network (“LAN”) environment (most recently the version 
designated as 802.11n). As the technology is primarily designed for 
in-building wireless access, many access points must be deployed 
to cover the selected local geographic area, and must also be inter-
connected with a broadband network to supply the connectivity 
to the Internet. Future enhancements to the range of WiFi service 
and the networking of WiFi access points may provide additional 
opportunities  for  wireless  operators  or  municipal  WiFi  network 
operators, each providing capacity and coverage under the appro-
priate circumstances.

WiMAX  (the  IEEE  802.16e  standard)  is  a  relatively  new  fourth 
generation (“4G”) technology that is being developed to enable 
broadband  wireless  services  over  a  wide  area  at  a  cost  point  to 
enable mass market adoption. By contrast with WiFi, WiMAX is a 
cellular-like technology that operates in defined, licenced frequency  
bands  and  is  thereby  not  hampered  by  interference  from  other 
applications  and  services  using  the  same  frequencies.  The  tech-
nology is designed to provide similar coverage and capabilities to 
traditional cellular networks (depending upon the amount of spec-
trum allocated and available). There are two main applications of 
WiMAX today: fixed (point-to-point) applications for backhaul and 

point-to-multipoint  broadband  access  to  homes  and  businesses. 
WiMAX is currently an early stage technology with capabilities that 
have yet to match existing cellular technologies.

LTE  is  the  GSM  community’s  4G  broadband  wireless  technology 
evolution  path,  which  is  currently  in  development.  LTE  is  an  all 
IP-based technology based on a new modulation scheme (“OFDM”) 
that  is  specifically  designed  to  improve  efficiency,  lower  costs, 
improve and expand the range of voice and data services available 
via mobile broadband wireless networks, make use of new spec-
trum allocations, and better integrate with other open technology 
standards.  As  a  4G  technology,  LTE  is  designed  to  build  on  and 
evolve the capabilities inherent in UMTS/HSPA, which is the world 
standard  for  mobile  broadband  wireless.  LTE  is  fully  backwards 
compatible with UMTS/HSPA. LTE is designed to provide seamless 
voice and broadband data capabilities and data rates of at least 
100Mbps (or greater, dependent upon spectrum availability).

WIRELESS O PER ATING AND F INANCIAL R ESULTS
For purposes of this discussion, revenue has been classified accord-
ing to the following categories:
•	 Network	revenue,	which	includes	revenue	derived	from:	
	 •	 	postpaid	(voice	and	data),	which	consists	of	revenues	gener-
ated principally from monthly fees, airtime and long-distance 
charges, optional service charges, system access fees and roam-
ing charges; 

	 •	 	prepaid	(voice	and	data),	which	consists	of	revenues	generated	
principally from airtime, usage and long-distance charges; and
	 •	 	one-way	 messaging,	 which	 consists	 of	 revenues	 generated	

from monthly fees and usage charges. 

•	 Equipment	 sales,	 which	 consist	 of	 revenue	 generated	 from	
the sale of hardware and accessories to independent dealers, 
agents and retailers, and directly to subscribers through direct 
fulfillment by Wireless’ customer service groups, websites and 
telesales, net of subsidies. 

Operating expenses are segregated into the following categories 
for assessing business performance:
•	 Cost	of	equipment	sales,	representing	costs	related	to	equipment	

revenue;

•	 Sales	and	marketing	expenses,	consisting	of	costs	to	acquire	new	
subscribers, such as advertising, commissions paid to third par-
ties for new activations, remuneration and benefits to sales and 
marketing employees as well as direct overheads related to these 
activities; and

•	 Operating,	general	and	administrative	expenses,	consisting	pri-
marily of network operating expenses, customer care expenses, 
retention costs, including residual commissions paid to distribu-
tion  channels,  Industry  Canada  licencing  fees  associated  with 
spectrum utilization, inter-carrier payments to roaming partners 
and long-distance carriers, CRTC contribution levy and all other 
expenses incurred to operate the business on a day-to-day basis.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

29

 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Summarized Wireless Financial Results

Years ended December 31, 
(In millions of dollars, except margin)  

Operating revenue 

  Postpaid   
 Prepaid 
  One-way messaging  

  Network revenue  
  Equipment sales 

Total operating revenue  

Operating expenses before the undernoted

  Cost of equipment sales 
  Sales and marketing expenses  
  Operating, general and administrative expenses 

Adjusted operating profit (1)(2) 
Stock option plan amendment (3) 
Stock-based compensation expense (3) 
Integration expenses (4) 

Operating profit (1) 

2007  

2006   

% Chg 

  $ 

4,868  $ 
273  
13  

5,154  
349  

4,084  
214  
15  

4,313  
267 

5,503  

4,580  

 703 
653  
1,558 

 628  
604 
1,361  

2,914  

2,593  

2,589  

(46)   
(11)   
–  

1,987  
–  
(15)   
(3)   

  $ 

2,532   $ 

1,969  

19 
 28 
 (13)

 19 
 31 

 20 

 12 
 8 
 14 

 12 

 30 
 n/m 
 (27)
 n/m 

 29 

Adjusted operating profit margin as % of network revenue (1) 
Additions to PP&E (1) 

50.2% 

46.1%

  $ 

822   $ 

684  

 20 

(1)  As defined. See the “key Performance Indicators and Non-GAAP Measures” and the “Supplementary Information: Non-GAAP Calculations” sections. 
(2)  Adjusted operating profit includes a loss of $31 million and $25 million related to the Inukshuk wireless broadband initiative for 2007 and 2006, respectively.
(3)  See the section entitled “Stock-based Compensation Expense”. 
(4)  Costs incurred related to the integration of Fido.

Wireless Operating Highlights for the Year Ended  
December 31, 2007 

•	 Network	revenue	increased	by	19%	to	$5,154	million	in	2007	from	

$4,313 million in 2006.

•	 Strong	subscriber	growth	continued	in	2007,	with	net	postpaid	

additions of 581,000 and net prepaid additions of 70,000.

•	 Postpaid	subscriber	monthly	churn	was	1.15%,	compared	to	1.32%	

in 2006.

•	 Postpaid	monthly	average	revenue	per	user	(“ARPU”)	increased	
7% from 2006 to $72.21, aided by strong increases in wireless data 
revenue.

•	 Revenues	from	wireless	data	services	grew	approximately	49%	
year-over-year to $683 million in 2007 from $459 million in 2006, 
and represented approximately 13.3% of network revenue com-
pared to 10.6% in 2006.

•	 Wireless’	adjusted	operating	profit	margin	increased	to	50.2%	in	

2007, compared to 46.1% in 2006.

•	 Wireless	launched	the	Rogers	Vision	suite	of	services	on	Wireless’	
new HSPA 3G wireless network, the fastest wireless network in 
Canada, including the first wireless video calling service in North 
America.  This  powerful  3G  technology  significantly  improves 
data  download  speeds  on  wireless  devices,  providing  a  user 
experience similar to broadband high-speed wireline services.
•	 Wireless	decommissioned	its	TDMA	and	analog	wireless	networks	
effective May 31, 2007 and moved the remaining customers on 
these networks onto its more advanced GSM network. 

•	 The	 Fido	 wireless	 brand	 was	 recognized	 by	 J.D.	 Power	 and	
Associates  as  being  the  number  one  rated  Canadian  wireless 
carrier for postpaid wireless service customer satisfaction. This 
independently  conducted  research  determined  that  Fido  out-
ranked all six of the other Canadian wireless brands in terms of 
customer perceptions of billing, call quality, cost of service, cus-
tomer service and service plan options. Fido also earned the top 
score in the wireless retailer category.

30 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
  
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Summarized Wireless Subscriber Results

Years ended December 31, 
(Subscriber statistics in thousands, except ARPU, churn and usage)  

Postpaid   

  Gross additions 
  Net additions 
  Adjustment to postpaid subscriber base (1) 
  Total postpaid retail subscribers  
  Average monthly revenue per user (“ARPU”) (2) 
  Average monthly usage (minutes) 
  Monthly churn (1) 

Prepaid    

  Gross additions 
  Net additions 
  Adjustment to prepaid subscriber base (1) 
  Total prepaid retail subscribers  
  ARPU (2) 
  Monthly churn (1) 

2007  

2006   

Chg 

 1,352  
 581  
 (65)   

 5,914  
72.21   $ 
 573  
1.15% 

 1,375  
 580  
–  
 5,398  
67.27   $ 
 545  
1.32% 

 (23)
 1 
 (65)
 516
4.94 
 28 
 (0.17%)

 635 
 70  
 (26)   

1,424  
16.46   $ 
3.42% 

 615  
 30  
– 
1,380  
13.49   $ 
3.70% 

 20 
 40 
 (26)
 44 
2.97 
 (0.28%)

  $ 

  $ 

(1)  During 2007, Wireless decommissioned its TDMA and analog networks and simultaneously revised certain aspects of its subscriber reporting for data-only subscribers. The deactivation of the remaining 
TDMA subscribers and the change in subscriber reporting resulted in the removal of approximately 65,000 subscribers from Wireless’ postpaid subscriber base and the removal of approximately 26,000 
subscribers from Wireless’ prepaid subscriber base. These adjustments are not included in the determination of postpaid or prepaid monthly churn.

(2)  As defined. See the “key Performance Indicators and Non-GAAP Measures” section. As calculated in the “Supplementary Information: Non-GAAP Calculations” section.

WIRELESS POSTPAID AND
PREPAID SUBSCRIBERS
(In thousands)

4,818

1,350

5,398

1,380

5,914

1,424

2005

2006

2007

Postpaid

Prepaid

Wireless Network Revenue

The  increase  in  network  rev-
enue  in  2007  compared  to  2006 
was  driven  by  the  continued 
growth  of  Wireless’  postpaid 
subscriber  base  and  improve-
ments  in  postpaid  ARPU.  The 
year-over-year  increase  in  post-
paid ARPU reflects the impact of 
higher  data  revenue,  as  well  as 
increased long-distance, add-on 
features  and  roaming  revenue. 
Wireless has experienced growth 
in  roaming  revenues  from  sub-
scribers using services outside of 
Canada as well as strong growth 
in  inbound  roaming  revenues 
from visitors to Canada who uti-
lize Wireless’ network. 

Prepaid  revenue  increased  as  a  result  of  improved  ARPU  and  a 
larger subscriber base. The year-over-year improvement in ARPU is 
a result of increased data usage and more attractive prepaid offer-
ings, including unlimited evening and weekend plans.

Wireless’  success  in  the  continued  reduction  in  postpaid  churn 
reflects proactive and targeted customer retention activities, the 
commitment to customer care and improvements in network cov-
erage and quality. Prepaid churn has improved during 2007 due to 
changes in offerings and investments in retention programs. 

During  2007,  wireless  data  revenue  increased  by  49%  over  2006 
to $683 million. This increase in data revenue reflects the contin-
ued growth of text and multimedia messaging services, wireless 
Internet  access,  BlackBerry  devices,  downloadable  ring  tones, 
music and games, and other wireless data services and applications.  
In 2007, data revenue represented approximately 13.2%  of total 
network revenue, compared to 10.6% in 2006. 

WIRELESS NETWORK 
REVENUE
(In millions of dollars)

WIRELESS DATA 
REVENUE
(In millions of dollars)

$3,614

$4,313

$5,154

$297

$459

$683

2005

2006
2006

2007
2007

2005

200 6
2006

2007
2007

Wireless Equipment Sales 

The  year-over-year  increase  in  revenue  from  equipment  sales, 
including activation fees and net of equipment subsidies, reflects 
an  increased  volume  of  handset  upgrades  associated  with  the 
growing subscriber base.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Wireless Operating Expenses

Years ended December 31, 
(In millions of dollars, except per subscriber statistics)  

Operating expenses

  Cost of equipment sales 
  Sales and marketing expenses  
  Operating, general and administrative expenses 

Operating expenses before the undernoted 
Stock option plan amendment (1) 
Stock-based compensation expense (1) 
Integration expenses (2) 

Total operating expenses  

Average monthly operating expense per subscriber before sales and marketing expenses (3) 
Sales and marketing costs per gross subscriber addition (3) 

2007  

2006   

% Chg

  $ 

703   $ 
653  
1,558  

 2,914  
46  
11  
–  

628  
604  
1,361  

2,593  
–  
15  
3  

  $ 

2,971   $ 

2,611  

  $ 
  $ 

20.61   $ 
401   $ 

19.48  
399  

12 
 8 
 14 

 12 
 n/m 
 (27)
 n/m 

 14 

 6 
1 

(1)  See the section entitled “Stock-based Compensation Expense”. 
(2)  Costs incurred related to the integration of Fido.
(3)  As defined. See the “key Performance Indicator and Non-GAAP Measures” section. As calculated in the “Supplementary Information: Non-GAAP Calculations” section. Average monthly operating expense 
per subscriber before sales and marketing expenses excludes the one-time non-cash expense related to the introduction of a cash settlement feature for stock options, stock-based compensation expense 
and integration expenses.

Cost of equipment sales increased in 2007, compared to 2006, pri-
marily as a result of retention activity, hardware upgrades and the 
increased average cost of handsets.

The year-over-year increase in sales and marketing expenses was 
directly related to Wireless’ largely successful sales and marketing 
efforts targeted at acquiring high value postpaid voice and data 
customers as well as the continuation of Wireless’ “Most Reliable 
Network”  campaign  and  the  introduction  of  new  services  and 
devices.

Growth in the Wireless subscriber base drove increases in operat-
ing,  general  and  administrative  expenses  in  2007,  compared  to 
2006. These increases were reflected in higher customer retention 
spending, costs to support increased usage of data and roaming 
services, and increases in network operating expenses to accommo-
date the larger subscriber base. Customer care costs also increased 
as a result of the launch of Wireless Number Portability (“WNP”) 
in  March  2007,  the  decommissioning  of  the  TDMA  network  in   
May 2007, and the complexity of supporting more sophisticated 
services and devices. These costs were partially offset by savings 
related to operating and scale efficiencies across various functions.

Total retention spending, including subsidies on handset upgrades, 
has increased to $403 million in 2007, compared to $321 million in 
2006 due to a larger subscriber base, which drove higher volumes  
of  handset  upgrades,  as  well  as  the  introduction  of  WNP  in   
March 2007. Retention spending also increased due to the transition  
of  customers  to  Wireless’  more  advanced  GSM  service  from  the 
older generation TDMA and analog networks, which were decom-
missioned in May 2007. 

WIRELESS ADJUSTED 
OPERATING PROFIT
(In millions of dollars)

$1,409

$1,987

$2,589

Wireless Adjusted Operating 
Profit

The  s trong  year- over-year 
grow th  in  adjusted  operat-
ing  profit  was  due  to  the 
significant  growth  in  network 
revenue. As a result, Wireless’ 
adjusted operating profit mar-
gin increased to 50.2% in 2007, 
compared to 46.1% in 2006. 

Wireless Additions to PP&E

Years ended December 31, 
(In millions of dollars) 

Additions to PP&E

  Network – capacity  
  Network – other  
  HSPA    

Information and technology and other 
Inukshuk  

Total additions to PP&E  

32 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

2005

2006
2006

2007
2007

2007  

2006   

% Chg

  $ 

169   $ 
175  
316  
147  
15  

159  
89  
264  
112  
60  

  $ 

822   $ 

684  

 6 
 97 
 20 
 31 
 (75)

 20 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Additions to Wireless PP&E reflect spending on GSM network capac-
ity,  such  as  channel  additions  and  network  enhancing  features.  
HSPA additions to PP&E were mainly for the continued roll-out to 
the top 25 markets across Canada and the commencement of the 
upgrade  to  faster  network  throughput  speeds.  Other  network 
related additions accounted for the primary increase in expenditures 
from the prior year. These included national site build activities, 
additional spending on test and monitoring equipment, sectoriza-
tion, operating support system activities and new product platforms 
and services. Other additions to PP&E reflect information technol-
ogy initiatives, such as billing and back office system upgrades and 
other facilities and equipment spending. The decrease in expen-
ditures relating to the Inukshuk wireless broadband initiative is a 
result of a majority of the costs being incurred in 2006 for the initial 
deployment of infrastructure in the largest Canadian markets.

2007 WIRELESS ADDITIONS TO PP&E
(%)

HSPA  38%

Network  42%

the market within its traditional cable television footprint, where it 
is able to provision and serve customers with voice and data tele-
phony services provisioned over its own infrastructure.

The Rogers Retail segment operates a retail distribution chain that 
offers Rogers branded home entertainment and wireless products 
and services. There were 465 stores at December 31, 2007, including 
approximately 170 stores acquired in January 2007 from Wireless, 
many of which provide customers with the ability to purchase any 
of Rogers’ primary services (cable television, Internet, cable tele-
phony and wireless), to pay their Rogers bills, and to pick up or 
return Rogers digital and Internet equipment. It also offers digital  
video  disc  (“DVD”)  and  video  game  sales  and  rentals  through 
Canada’s second largest chain of video rental stores. 

Beginning in 2007, the Cable and Internet and Rogers Home Phone 
segments  were  combined  into  one  segment,  known  as  Cable 
Operations, to better align with revised management and internal 
reporting structures. Comparative figures have been reclassified to 
reflect this new segmented reporting.

2007 CABLE REVENUE MIX
(%)

Other  18%

Inukshuk  2%

Core Cable  43%

Internet  17%

The additions to PP&E for 2006 reflect spending on Wireless’ UMTS/
HSPA  deployment  as  well  as  GSM/GPRS  network  capacity  and 
quality enhancements. Other additions include technical upgrade 
projects, including new cell sites, operational support systems and 
the addition of new services. 

C A B L E

C ABLE’S BUSINESS 
Cable is one of Canada’s largest providers of cable television, cable 
telephony and high-speed Internet access, and is also a facilities-
based telecommunications alternative to the traditional telephone 
companies. Its business consists of the following three segments: 

The Cable Operations segment has 2.3 million basic cable subscrib-
ers at December 31, 2007, representing approximately 30% of basic 
cable  subscribers  in  Canada.  At  December  31,  2007,  it  provided 
digital cable services to approximately 1.4 million households and 
high-speed Internet service to approximately 1.5 million residential 
subscribers. Through Rogers Home Phone, it offers local telephone 
and  long-distance  services  to  residential  customers  with  both 
voice-over-cable and circuit-switched technologies and had almost 
1.0 million subscriber lines at December 31, 2007.

The  RBS  segment  offers  local  and  long-distance  telephone, 
enhanced voice and data services, and IP access to Canadian busi-
nesses and governments, as well as making some of these offerings 
available on a wholesale basis to other telecommunications provid-
ers. At December 31, 2007, there were 237,000 local line equivalents 
and 35,000 broadband data circuits. Cable is increasingly focusing 
its business segment sales efforts on the smaller business portion of 

Home Phone  13%

Business Solutions  16%

Retail  11%

Cable’s Products and Services 

Cable has highly-clustered and technologically advanced broad-
band networks in Ontario, New Brunswick and Newfoundland and 
Labrador. Its Ontario cable systems, which comprise approximately 
90% of its 2.3 million basic cable subscribers, are concentrated in 
and around three principal clusters: (i) the Greater Toronto Area, 
Canada’s  largest  metropolitan  centre;  (ii)  Ottawa,  the  national 
capital city of Canada, and (iii) the Guelph to London corridor in 
southwestern Ontario. The New Brunswick and Newfoundland and 
Labrador cable systems in Atlantic Canada comprise the balance of 
its cable systems and subscribers.

Through its technologically advanced broadband networks, Cable 
offers a diverse range of services, including analog and digital cable, 
residential Internet services and voice-over-cable telephony services.

As at December 31, 2007, more than 86% of Cable’s overall network 
and 99% of its network in Ontario has been upgraded to transmit 
860 MHz of bandwidth. With approximately 99% of Cable’s net-
work offering digital cable services, it has a richly featured and 
highly-competitive video offering, which includes high-definition 
television  (“HDTV”),  video-on-demand  (“VOD”),  subscription 
video-on-demand  (“SVOD”),  personal  video  recorders  (“PVR”), 
time-shifted  programming,  pay-per-view  (“PPV”)  movies  and 
events, as well as a significant line-up of digital specialty, multicul-
tural and sports programming. 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

33

 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Cable’s Internet services are available to over 97% of homes passed 
by  its  network.  Cable  offers  multiple  tiers  of  Internet  services, 
which are differentiated principally by bandwidth capabilities and 
the number of available e-mail addresses. 

Cable’s  voice-over-cable  telephony  services  were  introduced  in 
July 2005 and have grown both in the number of subscribers and 
in the size of the geographic area where the service is available. At 
December 31, 2007, Cable’s voice-over-cable telephony services were 
available to approximately 94% of homes passed by its network. 

Cable offers multi-product bundles at discounted rates, which allow 
customers to choose from among a range of cable, Internet, voice-
over-cable telephony and Wireless products and services, subject 
to, in most cases, minimum purchase and term commitments.

Cable maintains a base of services sold to businesses, government 
agencies and telecom wholesalers in many markets across Canada. 
These  services  are  made  up  of  local  and  long-distance  services, 
enhanced  voice  and  data  services,  and  IP  application  solutions. 
These  services  have  historically  been  primarily  based  on  re-sold 
access  networks.  Cable  has  recently  revised  its  focus  away  from 
marketing and selling these off-net services to concentrate more 
on developing offerings that utilize its own facilities within its tra-
ditional cable television serving areas.

Cable also offers DVD and video game sales and rentals through 
Rogers Retail, Canada’s second largest chain of video rental stores. 

Cable’s Distribution 

In addition to the Rogers Retail stores, Cable markets its services 
through an extensive network of third party retail locations across 
its  network  footprint.  Rogers  Retail  provides  customers  with  a 
single direct retail channel featuring all of the wireless and cable 
products and services. In addition to its own and third party retail 
locations, Cable markets its services and products through a variety 
of additional channels, including call centres, outbound telemar-
keting,  field  agents,  direct  mail,  television  advertising,  its  own 
direct sales force, exclusive and non-exclusive agents, as well as 
through business associations. Cable also offers products and ser-
vices and customer service via our e-business website, rogers.com. 
The information contained in or connected to our website is not a 
part of and not incorporated into this MD&A.

Cable’s Networks 

Cable’s networks in Ontario and New Brunswick, with few excep-
tions, are interconnected to regional head-ends, where analog and 
digital channel line-ups are assembled for distribution to customers 
and Internet traffic is aggregated and routed to and from custom-
ers, by inter-city fibre-optic rings. The fibre-optic interconnections 
allow  its  multiple  Ontario  and  New  Brunswick  cable  systems  to 
function as a single cable network. Cable’s remaining subscribers 
in  Newfoundland  and  Labrador,  and  New  Brunswick  are  served 
by  local  head-ends.  Cable’s  two  regional  head-ends  in  Toronto, 
Ontario and Moncton, New Brunswick provide the source for most 
television signals used in the cable systems.

Cable’s technology architecture is based on a three-tiered structure 
of primary hubs, optical nodes and co-axial distribution. The primary  
hubs, located in each region that it serves, are connected by inter-
city  fibre-optic  systems  carrying  television,  Internet,  network 
control and monitoring and administrative traffic. The fibre-optic 
systems  are  generally  constructed  as  rings  that  allow  signals  to 
flow in and out of each primary hub, or head-end, through two 
paths, providing protection from a fibre cut or other disruption. 
These high-capacity fibre-optic networks deliver high performance 
and reliability and generally have capacity for future growth in the 
form of dark fibre and unused optical wavelengths. Approximately 
99%  of  the  homes  passed  by  Cable’s  network  are  fed  from  pri-
mary hubs, or head-ends, which on average serve 93,000 homes 
each. The remaining 1% of the homes passed by the network are 
in smaller and more rural systems mostly in New Brunswick and 
Newfoundland  and  Labrador  that  are,  on  average,  served  by 
smaller primary hubs.

Optical fibre joins the primary hub to the optical nodes in the cable 
distribution plant. Final distribution to subscriber homes from opti-
cal nodes uses co-axial cable with two-way amplifiers to support 
on-demand television and Internet service. Co-axial cable capacity 
has been increased repeatedly by introducing more advanced ampli-
fier technologies. Cable believes co-axial cable is a cost-effective  
and  widely  deployed  means  of  carrying  two-way  television  and 
broadband Internet services to residential subscribers.

Groups of an average of 469 homes are served from each optical 
node in a cable architecture commonly referred to as fibre-to-the-
feeder (“FTTF”). The FTTF plant provides bandwidth up to 860 MHz, 
which includes 37 MHz of bandwidth used for “upstream” trans-
mission from the subscribers’ premises to the primary hub. Cable 
believes  the  upstream  bandwidth  is  ample  to  support  multiple 
cable modem systems, cable telephony, and data traffic from inter-
active digital set-top terminals for at least the near-term future. 
When necessary, additional upstream capacity can be provided by 
reducing the number of homes served by each optical node, which 
is referred to as node-splitting. Fibre cable has been placed to per-
mit a reduction of the average node size from 469 to 350 homes by 
installing additional optical transceiver modules and optical trans-
mitters and return receivers in the head-ends and primary hubs.

Cable believes that the 860 MHz FTTF architecture provides suf-
ficient bandwidth to provide for television, data, voice and other 
future services, extremely high picture quality, advanced two-way 
capability and network reliability. This architecture also allows for 
other emerging technologies, such as switched video and MPEG4, 
and offers the ability to continue to expand service offerings on the 
existing infrastructure. In addition, Cable’s clustered network of 
cable systems served by regional head-ends facilitates its ability to 
rapidly introduce new services to large areas of subscribers. In new 
construction projects in major urban areas, Cable is now deploying 
a cable network architecture commonly referred to as fibre-to-the-
curb (“FTTC”). This architecture provides improved reliability and 
reduced maintenance due to fewer active network devices being 
deployed. FTTC also provides greater capacity for future narrow-
cast services.

34 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Cable’s  voice-over-cable  telephony  services  are  offered  over  an 
advanced broadband IP multimedia network layer deployed across 
the cable service areas. This network platform provides for a scalable 
primary line quality digital voice-over-cable telephony service utiliz-
ing Packet Cable and Data Over Cable Service Interface Specification 
(“DOCSIS”)  standards,  including  network  redundancy  as  well  as 
multi-hour network and customer premises backup powering. 

To serve telephony customers on circuit-switched platforms, Cable 
co-locates its equipment in the switch centres of the incumbent 
local phone companies (“ILECs”). At December 31, 2007, Cable was 
active in 179 co-locations in 63 municipalities in five of Canada’s 
most  populous  metropolitan  areas  in  and  around  Vancouver, 
Calgary, Toronto, Ottawa and Montréal. Many of these co-locations 
are connected to its local switches by metro area fibre networks 
(“MANs”). Cable also operates a North American transcontinental 
fibre-optic network extending over 16,000 route kilometres provid-
ing a significant North American geographic footprint connecting 
Canada’s largest markets while also reaching key U.S. markets for 
the  exchange  of  data  and  voice  traffic.  In  Canada,  the  network 
extends from Vancouver in the west to Québec City in the east. 
Cable  also  acquired  various  competitive  local  exchange  carrier 
(“CLEC”) assets of Futureway Communications Inc. (“Futureway”) in 
the Greater Toronto Area during 2007. The assets include local and 
regional fibre, transmission electronics and systems, hubs, points of 
presence (“POPs”), ILEC co-locations and switching infrastructure. 
Cable’s  network  extends  into  the  U.S.  from  Vancouver  south  to 
Seattle in the west, from the Manitoba-Minnesota border, through 
Minneapolis,  Milwaukee  and  Chicago  in  the  mid-west  and  from 
Toronto through Buffalo and Montréal through Albany to New York 
City in the east. Cable has connected its North American network 
with Europe through international gateway switches in New York 
City, London, England, and a leased trans-Atlantic fibre facility. 

Where Cable doesn’t have its own local facilities directly to a busi-
ness customer’s premises, Cable provides its local services through 
a  hybrid  carrier  strategy  utilizing  unbundled  local  loops  of  the 
ILECs. Cable has deployed its own scalable switching and intelligent  
services  infrastructure  while  using  connections  between  its  co- 
located  equipment  and  customer  premises,  provided  largely  by 
other carriers.

CABLE TOTAL 
REVENUE
(In millions of dollars)

$2,925

$3,201

$3,558

2005
Pro Forma

2006
2006

2007
2007

C ABLE’S STR ATEGY 
Cable  seeks  to  maximize  subscribers,  revenue,  operating  profit, 
and  return  on  invested  capital  by  leveraging  its  technologically 
advanced cable network to meet the information, entertainment 
and communications needs of its subscribers, from basic cable tele-
vision to advanced two-way cable services, including digital cable, 
PPV, VOD, SVOD, PVR and HDTV, Internet access, voice-over-cable 
telephony service, as well as the expansion of its services into the 
business telecom and data networking market. The key elements 
of the strategy are as follows:
•	 Clustering	of	cable	systems	in	and	around	metropolitan	areas;	
•	 Offering	a	wide	selection	of	products	and	services;	
•	 Maintaining	technologically	advanced	cable	networks;	
•	 Continuing	to	focus	on	increased	quality	and	reliability	of	ser-

vice, and customer satisfaction;

•	 Tailoring	 services	 to	 the	 changing	 demographic	 of	 the	 Cable	
customer base, including expansion of products directly serving 
several multicultural communities;

•	 Continuing	to	improve	product	features,	including	expanding	
available TV content, including HDTV and VOD selection, faster 
tiers of Internet service and new telephony service offerings;

•	 Expanding	the	availability	of	high-quality	digital	primary	line	
voice-over-cable telephony service into most of the markets in its 
cable service areas; and

•	 Further	expanding	into	the	business	market	by	focusing	on	small	

businesses connected to the cable network.

RECENT C ABLE I NDUSTRY T RENDS 
Investment in Improved Cable Television Networks and 
Expanded Service Offerings

In recent years, North American cable television companies have 
made  substantial  investments  in  the  installation  of  fibre-optic 
cable and electronics in their respective networks and in the devel-
opment of Internet, digital cable and voice-over-cable telephony 
services. These investments have enabled cable television compa-
nies to offer expanded packages of digital cable television services, 
including VOD and SVOD, pay television packages, PVR, HDTV pro-
gramming, multiple increasingly fast tiers of Internet services, and 
telephony services.

Increased Competition from Alternative Broadcasting 
Distribution Undertakings

As  fully  described  in  the  Competition  section  of  this  MD&A, 
Canadian cable television systems generally face legal and illegal 
competition from several alternative multi-channel broadcasting 
distribution systems. 

Industry Consolidation and Growth of Facilities-Based 
Competitors 

The  Canadian  telecommunications  industry  has  seen  a  consoli-
dation  of  players  in  the  wireline  industry  with  the  acquisitions 
in 2004 and 2005 of Group Telecom by Bell Canada, Allstream by 
MTS and Call-Net by Rogers. Competition remains intense in the 
long-distance markets with average price per minute continuing 
to decline year-over-year. Facilities-based competitors in the local 
telephone market have emerged in the residential and small and 
medium-sized  business  markets  with  the  launch  of  competitive 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

35

 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

local telephone service by Canadian cable companies using their 
own last mile facilities in 2005. Until 2005, competitors to the ILECs 
made use of resold ILEC facilities and services to provide retail ser-
vice in these markets. There has been limited local facilities-based 
competition in the large enterprise market. 

Growth of Internet Protocol-Based Services

Another development has been the launch of Voice-over-Internet 
Protocol (“VoIP”) local services by non-facilities-based providers 
in 2005 and 2006. These companies’ VoIP services are marketed to 
the  subscribers  of  ILEC,  cable  and  other  companies’  high-speed 
Internet services and the providers include Vonage, Primus, Babytel 
and others.

In  the  enterprise  market,  there  is  a  continuing  shift  to  IP-based 
services, in particular from asynchronous transfer mode (“ATM”) 
and frame relay (two common data networking technologies) to IP 
delivered through virtual private networking (“VPN”) services. This 
transition results in lower costs for both users and carriers. 

C ABLE O PER ATING AND F INANCIAL R ESULTS
For purposes of this discussion, revenue has been classified accord-
ing to the following categories:
•	 Cable,	which	includes	revenue	derived	from:	
	 •	 	analog	cable	service,	consisting	of	basic	cable	service	fees	plus	
extended basic (or tier) service fees, and access fees for use of 
channel capacity by third and related parties; and

	 •	 	digital	cable	service	revenue,	consisting	of	digital	channel	ser-
vice fees, including premium and specialty service subscription 
fees, PPV service fees, VOD service fees, and revenue earned 
on the sale and rental of set-top terminals;

•	 Internet,	 which	 includes	 service	 revenues	 from	 residential	

Internet access service and modem sale and rental fees; 

•	 Rogers	Home	Phone,	which	includes	revenues	from	residential	
local  telephony  service,  long-distance  and  additional  calling   
features;

•	 RBS,	which	includes	local	and	long-distance	revenues,	enhanced	
voice and data services revenue from business customers, as well 
as the sale of these offerings on a wholesale basis to other tele-
communications providers; and 

•	 Rogers	Retail,	which	includes	commissions	earned	while	acting	as	
an agent to sell other Rogers’ services, such as wireless, Internet, 
digital cable and cable telephony, as well as the sale and rental 
of DVDs and video games and confectionary sales.

Operating expenses are segregated into the following categories 
for assessing business performance:
•	 Sales	and	marketing	expenses,	which	include	sales	and	retention-
related  advertising  and  customer  communications  as  well  as 
other customer acquisition costs, such as sales support and com-
missions as well as costs of operating, advertising and promoting 
the Rogers Retail chain;

•	 Operating,	general	and	administrative	expenses,	which	include	
all other expenses incurred to operate the business on a day-to-
day basis and to service subscriber relationships, including:

	 •	 	the	monthly	contracted	payments	for	the	acquisition	of	pro-
gramming paid directly to the programming suppliers as well 
as  to  copyright  collectives  and  the  Canadian  Programming 
Production Funds;

	 •	 	Internet	interconnectivity	and	usage	charges	and	the	cost	of	

operating Cable’s Internet service;

	 •	 	intercarrier	payments	for	interconnect	to	the	local	access	and	
long-distance  carriers  related  to  cable  and  circuit-switched 
telephony service;

	 •	 	technical	service	expenses,	which	includes	the	costs	of	operat-
ing and maintaining cable networks as well as certain customer 
service activities, such as installations and repair;

	 •	 	customer	 care	 expenses,	 which	 include	 the	 costs	 associated	

with customer order-taking and billing inquiries;

	 •	 	community	television	expenses,	which	consist	of	the	costs	to	
operate a series of local community-based television stations 
in Cable’s licenced systems;

	 •	 other	general	and	administrative	expenses;	and
	 •	 	expenses	related	to	the	corporate	management	of	the	Rogers	

Retail stores; 

•	 Cost	of	Rogers	Retail	sales,	which	is	composed	of	store	merchan-
dise  and  depreciation  related  to  the  acquisition  of  DVDs  and 
game rental assets.

In the cable industry in Canada, the demand for services, particularly 
Internet, digital television and cable telephony services, continues 
to grow and the variable costs associated with this growth, such  
as commissions for subscriber activations, as well as the fixed costs 
of acquiring new subscribers are significant. As such, fluctuations 
in the number of activations of new subscribers from period-to- 
period result in fluctuations in sales and marketing expenses.

36 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Summarized Cable Financial Results

Years ended December 31, 
(In millions of dollars, except margin)  

Operating revenue

  Cable Operations (3) 
  RBS   
  Rogers Retail 

Intercompany eliminations 

Total operating revenue  

Operating profit (loss) before the undernoted 

  Cable Operations (3) 
  RBS   
  Rogers Retail 

Adjusted operating profit (4) 
Stock option plan amendment (5) 
Stock-based compensation expense (5) 
Integration and restructuring expenses (6) 
Contract renegotiation fee (7) 

Operating profit (4)  

Adjusted operating profit (loss) margin (4) 

  Cable Operations (3) 
  RBS   
  Rogers Retail 
Additions to PP&E (4)

  Cable Operations (3) 
  RBS   
  Rogers Retail  

Total additions to PP&E 

2007  (1) 

2006  (2) 

% Chg

13 
(4)
27 
125 

 11 

 18 
 (76)
 n/m 

 11 
 n/m 
 – 
 153 
 n/m 

 (10)

  $ 

2,603   $ 
571  
393  

2,299  
596  
310  

(9)   

(4)    

3,558  

3,201  

1,008  
12  
(4)   

 1,016  

 (113)   
 (11)   
 (38)   
 (52)   

854  
49  
13  

 916  
–  
 (11)   
 (15)   
– 

  $ 

802   $ 

890 

38.7% 
2.1% 
 (1.0%)   

37.1%
8.2%
4.2%

  $ 

710   $ 
83  
21  

685  
98  
11  

  $ 

814   $ 

794  

 4 
(15)
 91 

3

(1)  The operating results of Futureway are included in Cable’s results of operations from the date of acquisition on June 22, 2007. 
(2)  Certain prior year amounts have been reclassified to conform to the current year presentation.
(3)  Cable Operations segment includes Core Cable services, Internet services and Rogers Home Phone services.
(4)  As defined. See the “key Performance Indicators and Non-GAAP Measures” and “Supplementary Information: Non-GAAP Calculations” sections. 
(5)  See the section entitled “Stock-based Compensation Expense”.
(6)  Costs incurred related to the integration of the operations of Call-Net, the restructuring of RBS and the closure of 21 Retail stores in the first quarter of 2006. 
(7)  One-time charge resulting from the renegotiation of an Internet-related services agreement. See the section entitled “Cable Operations Operating Expenses”.

OPER ATING HIGHLIGHTS FOR THE YEAR ENDED   
DECEMBER 31, 20 07
•	 Increased	subscriber	bases	by	290,000	cable	telephony	subscrib-
ers, 165,000 high-speed residential Internet subscribers, 219,000 
digital cable households and 18,000 basic cable subscribers.

•	 Entered	 into	 a	 renegotiated	 agreement	 with	 Yahoo!	 Inc.	
(“Yahoo!”)	that	will	eliminate	monthly	per	subscriber	fees	and	
see both companies work jointly on advertising revenue oppor-
tunities  leveraging  Rogers’  high-speed  Internet  access  portal 
and  subscriber  base.  In  connection  with  this  new  agreement, 
we	made	a	one-time	payment	to	Yahoo!	in	the	fourth	quarter	
of 2007 of $52 million, and Cable’s cost of providing its Internet 
service  will  be  reduced  by  approximately  $25  million  per  year 
over the four year term of the new agreement. Rogers’ branding 
of its Internet service is being transitioned to “Rogers Hi-Speed 
Internet”, while the on-line portal will continue to be branded as 
“Rogers	Yahoo!”.

•	 Launched	three	new	“triple	play”	packages	which	combine	digital	 
cable,  high-speed  Internet  and  Rogers  Home  Phone  services 
in discrete packages and with easy to understand price points. 
These packages range from a basic starter package to a VIP Plus 
package, with the selection allowing our customers to choose 
the television, high-speed Internet and Home Phone plan that 
best meets their needs. 

•	 Completed	 the	 acquisition	 of	 the	 remaining	 80%	 of	 the	 out-
standing shares of Futureway that it did not already own and the 
outstanding stock options. Futureway is a facilities-based pro-
vider of telecommunications and high-speed Internet services 
operating in and around the Greater Toronto Area.

•	 Expanded	the	availability	of	its	residential	telephony	service	to	

approximately 94% of homes passed by its cable networks.

Total operating revenue increased $357 million or 11%, from 2006, 
and total adjusted operating profit increased to $1,016 million or by 
$100 million, an 11% increase from 2006. See the following segment 
discussions for a detailed discussion of operating results.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

37

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

C ABLE OPER ATIONS
Summarized Financial Results

Years ended December 31, 
(In millions of dollars, except margin)  

Operating revenue 
  Core Cable  
Internet   

  Rogers Home Phone  

Total Cable Operations operating revenue  

Operating expenses before the undernoted  

  Sales and marketing expenses 
  Operating, general and administrative expenses 

Adjusted operating profit (2) 
Stock option plan amendment (3) 
Stock-based compensation expense (3) 
Integration expenses (4) 
Contract renegotiation fee (5) 

Operating profit (2) 

Adjusted operating profit margin (2) 

2007   

2006  (1) 

% Chg

  $ 

1,540   $ 
608  
455  

1,421  
523  
355  

2,603  

2,299  

257  
1,338  

219  
1,226  

1,595  

1,445  

1,008  

(106)   
(10)   
(9)   
(52)   

854  
–  
(11)   
(8)   
–  

  $ 

831   $ 

835  

38.7% 

37.1%

 8 
 16 
 28 

 13 

 17 
 9 

 10 

 18 
 n/m 
 (9)
 13 
 n/m 

(0)

Chg 

94 

5 
18 
4.02 

5 
168 
1.19 

16 
374 
(2)
219 

(28)
290 

4 
(16)

(24)
274 

(16)
679 

(1)  Certain prior year amounts have been reclassified to conform with the current year presentation.
(2)  As defined. See the “key Performance Indicators and Non-GAAP Measures” and “Supplementary Information: Non-GAAP Calculations” sections. 
(3)  See the section entitled “Stock-based Compensation Expense”. 
(4)  Costs incurred relate to the integration of the operations of Call-Net.
(5)  One-time charge resulting from the renegotiation of an Internet-related services agreement. See the section entitled “Cable Operations Operating Expenses”.

Summarized Subscriber Results

Years ended December 31, 
(Subscriber statistics in thousands, except ARPU)  

Cable homes passed  
Basic Cable  

  Net additions 
  Total Basic Cable subscribers 
  Core Cable ARPU (1) 

High-speed Internet (2) 
  Net additions 
  Total Internet subscribers (residential) (3) 

Internet ARPU (1) 

Digital Cable   

  Terminals, net additions 
  Terminals in service 
  Households, net additions 
  Households 

Cable telephony subscriber lines  

  Net additions and migrations (4) 
  Total Cable telephony subscriber lines 

Circuit-switched subscriber lines  
  Net losses and migrations (4) 
  Total circuit-switched subscriber lines (3) 

Total Rogers Home Phone subscriber lines  

  Net additions 
  Total Rogers Home Phone subscriber lines (3) 

RGUs (2)(5)  

  Net additions 
  Total revenue generating units (3) 

2007   

2006  

3,575  

3,481  

18  
2,295 
56.39   $ 

13  
2,277 
52.37   $ 

165  
1,465 
36.51   $ 

160  
1,297 
35.32   $ 

  $ 

  $ 

374  
1,871  
219  
1,353  

290  
656  

358  
1,497  
221  
1,134  

318  
366  

(37)   
334  

(41)   
350  

253 
990  

277  
716  

655  
6,103  

671  
5,424  

(1)  As defined. See the “key Performance Indicators and Non-GAAP Measures” and “Supplementary Information: Non-GAAP Calculations” sections. 
(2)  Prior year high-speed Internet subscribers and RGUs have been reclassified to conform to the current year presentation. 
(3)  Included in total subscribers at December 31, 2007, are approximately 3,000 high-speed Internet subscribers and 21,000 circuit-switched telephony subscriber lines, representing 24,000 RGUs, acquired from 

Futureway in June, 2007. These subscribers are not included in net additions for 2007.

(4)  Includes approximately 42,000 and 37,000 migrations from circuit-switched to cable telephony during 2007 and 2006, respectively. 
(5)  RGUs are comprised of basic cable subscribers, digital cable households, residential high-speed Internet subscribers and residential cable and circuit-switched telephony subscribers.

38 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Core Cable Revenue

The increase in Core Cable revenue in 2007 reflects the impact of 
price increases, growth in basic subscribers and the growing pen-
etration of our digital cable products. The price increases on service 
offerings that became effective in March 2006 and 2007, contrib-
uted  approximately  $54  million  to  Core  Cable  revenue  growth 
during 2007. The remaining increase in revenue of approximately 
$65 million is primarily related to the growth in digital subscribers. 

represented  migrations  from  the  circuit-switched  to  cable  tele-
phony platform. Long-distance revenues were flat year-over-year.

HOME PHONE 
SUBSCRIBERS
(In thousands)

CABLE RGUs
(In thousands)

48

391

366

350

656

334

4,752

5,424

6,103

DIGITAL CABLE 
HOUSEHOLDS
(In thousands)

913

1,134

1,353

2005

2006
2006

2007
2007

Internet (Residential) Revenue

The digital cable subscriber base 
grew by 19% in 2007. Digital pen-
etration now represents 59% of 
basic  cable  households.  Strong 
demand for HD and PVR digital 
set-top box equipment combined 
with  the  success  of  Cable’s 
“Personal  TV”  and  awareness 
of  the  “triple  play”  marketing 
campaign,  which  offers  cable 
television,  high-speed  Internet 
and Rogers Home Phone services 
in discrete packages, contributed 
to the growth in the digital sub-
scriber base of 219,000 in 2007. In 
addition, basic cable subscribers 
increased by 18,000 in 2007.

CABLE INTERNET
SUBSCRIBERS
(In thousands)

The  increase  in  Internet  revenues  in  2007  reflects  the  13%  year-
over-year increase in the number of Internet subscribers in addition 
to price increases to our Internet offerings. These price increases, 
effective in March 2006 and 2007, contributed to the Internet rev-
enue growth by approximately $16 million in 2007. The remaining 
increase  in  revenue  of  approxi-
mately  $69  million  in  2007  was 
largely  the  result  of  the  impact 
of  the  growth  in  subscribers. 
The  average  monthly  revenue 
per Internet subscriber increased 
year-over-year. This was the result 
of  the  price  increases  partially 
offset by a shift in subscriber mix 
to a higher number of subscrib-
ers on lower priced service tiers. 

1,136

1,297

1,465

With  the  high-speed  Internet 
subscriber  base  now  at  approx-
imately  1.5  million,  Internet 
penetration is 64% of basic cable 
households,  and  41%  of  homes 
passed by our network.

2005

2006
2006

2007
2007

Rogers Home Phone Revenue 

The growth in Rogers Home Phone revenue in 2007 is the result 
of the addition of 290,000 Rogers Home Phone voice-over-cable 
telephony service lines in 2007. Partially offsetting the increase in 
voice-over-cable telephony lines is a decline in the number of circuit- 
switched  local  lines  of  37,000  in  2007.  Of  this  amount,  42,000   

2005

2006

2007

2005

2006
2006

2007
2007

Cable Telephony Subscribers
Switched Telephony Subscribers

Cable Operations Operating Expenses 

Cable  Operations  sales  and  marketing  expenses  increased  by   
$38  million  in  2007,  compared  to  2006,  reflecting  the  significant 
growth in cable telephony service in addition to certain targeted 
promotional activities. 

The increases in operating, general and administrative costs during  
2007 of $112 million, compared to 2006, were primarily driven by 
increases in digital cable, Internet and Rogers Home Phone sub-
scriber bases, resulting in higher costs associated with programming 
content, customer care, technical service and network operations. 
This increase was partially offset by the elimination of CRTC Part II  
fees.  For  further  details,  see  the  section  entitled  “Government 
Regulation and Regulatory Developments”.

In January 2004, Cable entered into a multi-year agreement with 
Yahoo!	to	offer	Cable’s	high-speed	Internet	access	subscribers	a	
co-branded	broadband	experience,	which	included:	Yahoo!’s	email	
functionality; hosting and storage; security, pop-up blocking and 
parental control tools; digital photo tools; online music and game 
services; and an array of content in a personalized user environ-
ment.	 Under	 this	 agreement,	 Cable	 paid	 portal	 fees	 to	 Yahoo!	
for these services on a per subscriber basis. On October 31, 2007, 
Cable	and	Yahoo!	entered	into	a	renegotiated	agreement	effective	
January	1,	2008,	under	which	Cable	and	Yahoo!	will	share	advertis-
ing revenue opportunities leveraging the high-speed Internet access 
subscribers,	and	Cable	will	no	longer	pay	portal	fees	to	Yahoo!.	
This  renegotiated  agreement  will  now  expire  on  December  31,   
2011.  In  connection  with  the  renegotiation  of  this  agreement, 
Cable	made	a	one-time	payment	to	Yahoo!	in	the	fourth	quarter	
of 2007 of $52 million and Cable’s cost of providing its high-speed 
Internet service will be reduced by approximately $25 million per 
year over the term of the renegotiated agreement. Rogers’ brand-
ing of its Internet service is being transitioned to “Rogers Hi-Speed 
Internet”, while the online portal will continue to be branded as 
“Rogers	Yahoo!”.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

39

 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

of Call-Net, is generally less capital intensive than its on-net cable 
telephony business but also generates lower margins. As a result, 
the inclusion of the circuit-switched local telephony business with 
Cable Operations’ on-net in-region telephony business has a dilu-
tive impact on operating profit margins.

Cable Operations Adjusted 
Operating Profit

The  year-over-year  growth  in 
adjusted  operating  profit  was 
primarily  the  result  of  growth 
in  revenue  and  subscribers,  in 
addition  to  the  impact  of  the 
elimination of CRTC Part II fees. 
As  a  result,  Cable  Operations 
adjusted  operating  profit  mar-
gins increased to 38.7% in 2007, 
compared to 37.1% in 2006.

Cable Operations’ base of circuit- 
switched  local  telephony  cus-
tomers,  which  was  acquired  in 
July 2005 through the acquisition 

CABLE ADJUSTED 
OPERATING PROFIT
(In millions of dollars)

$778

$916

$1,016

2005

2006
2006

2007
2007

ROGERS B USINESS SOLUTIONS
Summarized Financial Results 

Years ended December 31, 
(In millions of dollars, except margin)  

RBS operating revenue 

Operating expenses before the undernoted 

  Sales and marketing expenses 
  Operating, general and administrative expenses 

Adjusted operating profit (1) 
Stock option plan amendment (2) 
Stock-based compensation expense (2) 
Integration and restructuring expenses (3) 

Operating profit (loss) (1) 

Adjusted operating profit margin (1) 

2007   

2006  

% Chg

  $ 

571   $ 

596  

 (4)

75  
484  

559  

12  
(2)   
–  
(29)   

70  
477  

547  

49  
–  
–  
(1)   

  $ 

(19)  $ 

48  

 2.1%  

8.2%

 7 
 1 

 2 

 (76)
 n/m 
 n/m 
 n/m 

 n/m 

2007   

2006  

% Chg

18  
237  

3  
35  

33  
205  

10  
31  

(15)
32 

(7)
4 

(1)  As defined. See the “key Performance Indicators and Non-GAAP Measures” and “Supplementary Information: Non-GAAP Calculations” sections. 
(2)  See the section entitled “Stock-based Compensation Expense”. 
(3)  Costs incurred relate to the integration of the operations of Call-Net and the restructuring of RBS.

Summarized Subscriber Results

Years ended December 31,
(Subscriber statistics in thousands)  

Local line equivalents (1)

  Net additions 
  Total local line equivalents (2) 

Broadband data circuits (3)

  Net additions 
  Total broadband data circuits (2) 

(1)  Local line equivalents include individual voice lines plus Primary Rate Interfaces (“PRIs”) at a factor of 23 voice lines each.
(2)  Included in total subscribers at December 31, 2007, are approximately 14,000 local line equivalents and 1,000 broadband data circuits acquired from Futureway in June, 2007. These subscribers are not 

included in net additions for 2007.

(3)  Broadband data circuits are those customer locations accessed by data networking technologies including DOCSIS, DSL, E10/100/1000, OC 3/12 and DS 1/3.

40 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

BUSINESS SOLUTIONS 
LOCAL LINE EQUIVALENTS
(In thousands)

BUSINESS SOLUTIONS 
BROADBAND DATA CIRCUITS
(In thousands)

172

205

237

22

31

35

The  increases  in  other  operating,  general  and  administrative 
expenses of $35 million in 2007, compared to 2006, are primarily the 
result of an increase in overall information technology and network 
maintenance costs. 

Sales and marketing expenses increased by $5 million in 2007, com-
pared to 2006, as marketing efforts have primarily targeted the 
small and medium business markets since early 2007.

RBS Adjusted Operating Profit

The changes described above resulted in RBS adjusted operating 
profit of $12 million in 2007, compared to adjusted operating profit 
of $49 million in 2006. 

Integration and Restructuring Expenses

During  2007,  most  RBS  new  customer  acquisition  efforts  in  the 
enterprise  and  larger  business  segments  and  outside  of  Cable’s 
footprint were suspended, resulting in certain staff reductions and 
the incurrence of approximately $20 million in severance costs. In 
addition, consulting and contract termination costs of $4 million 
related to the restructuring and $5 million of integration expenses 
related to the acquisition of Call-Net were incurred. Capital spend-
ing requirements on information technology and network builds 
were also reduced. RBS will continue to maximize operating profit 
through its existing customer base while Cable will increase its sales 
efforts  on  the  smaller  business  portion  of  the  market  within  its 
traditional cable television footprint where it is able to serve cus-
tomers with voice and data telephony services provisioned over its 
own infrastructure.

ROGERS R ETAIL
Summarized Financial Results

In January 2007, Rogers Retail acquired approximately 170 retail 
locations from Wireless. The results of the activities of these stores 
has been included in the Rogers Retail results of operations since 
January 1, 2007.

2007   

2006  

% Chg

  $ 

393   $ 

397  

(4)   
(5)   
(1)   
– 

310  

297  

13  
– 
–  
(6)   

  $ 

(10)  $ 

7  

 (1.0%)   

 4.2% 

 27 

 34 

 n/m 
 n/m 
 n/m 
 n/m 

 n/m 

2005

200 6
2006

2007
2007

2005

200 6
2006

2007
2007

RBS Revenue 

The decrease in RBS revenues is a result of a decline in long-distance 
revenues partially offset by an increase in local service and data 
revenue. During 2007, long-distance revenues declined by $41 mil-
lion compared to 2006 due to a decrease in both usage and average 
revenue per minute. Local service revenue grew by $15 million com-
pared to 2006. In addition, data revenues (including hardware sales) 
increased by $1 million compared to 2006. 

RBS ended the year with 237,000 local line equivalents and 35,000 
broadband data circuits in service at December 31, 2007, representing  
year-over-year growth rates of 16% in both cases.

RBS Operating Expenses

Carrier charges are included in operating, general and administrative  
expenses and decreased by $28 million in 2007, compared to 2006, 
due to the decrease in revenue and product mix changes. Carrier 
charges represented approximately 55% of revenue in 2007, com-
pared to 57% in 2006.

Years ended December 31, 
(In millions of dollars)  

Rogers Retail operating revenue 

Operating expenses  

Adjusted operating profit (loss) (1) 
Stock option plan amendment (2) 
Stock-based compensation expense (2) 
Restructuring expenses (3) 

Operating profit (loss) (1) 

Adjusted operating profit (loss) margin (1) 

(1)  As defined. See the “key Performance Indicators and Non-GAAP Measures” and “Supplementary Information: Non-GAAP Calculations” sections. 
(2)  See the section entitled “Stock-based Compensation Expense”. 
(3)  Costs related to the closure of 21 Retail stores in the first quarter of 2006. 

Rogers Retail Revenue 

Rogers Retail Adjusted Operating Profit (Loss)

The increase in Rogers Retail revenue of $83 million in 2007, com-
pared to 2006, was the result of the acquisition of 170 retail stores 
from Wireless in January 2007, partially offset by a decline in video 
rental and sales revenues of $8 million, resulting from fewer trans-
actions and customer visits, and a reduction in late fee revenue. 

Rogers Retail recorded an adjusted operating loss of $4 million in 
2007, compared to an adjusted operating profit of $13 million in 
2006,  which  is  the  result  of  fewer  customer  visits  and  increased 
sales and marketing expenses. 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

C ABLE ADDITIONS TO PP&E 
The Cable Operations segment categorizes its PP&E expenditures 
according to a standardized set of reporting categories that were 
developed and agreed to by the U.S. cable television industry and 
which facilitate comparisons of additions to PP&E between different 
cable companies. Under these industry definitions, Cable Operations 
additions to PP&E are classified into the following five categories: 
•	 Customer	premise	equipment	(“CPE”),	which	includes	the	equip-
ment  for  digital  set-top  terminals,  Internet  modems  and  the 
associated installation costs;

•	 Scalable	infrastructure,	which	includes	non-CPE	costs	to	meet	
business growth and to provide service enhancements, including 
many of the costs to-date of the cable telephony initiative;

•	 Line	extensions,	which	includes	network	costs	to	enter	new	ser-

vice areas; 

Summarized Cable PP&E Additions

Years ended December 31,  
(In millions of dollars)  

Additions to PP&E

  Customer premise equipment  
  Scalable infrastructure  
  Line extensions  
  Upgrades and rebuild 
  Support capital  

Total Cable Operations (2) 
Rogers Business Solutions (3) 
Rogers Retail   

•	 Upgrades	 and	 rebuild,	 which	 includes	 the	 costs	 to	 modify	 or	
replace existing co-axial cable, fibre-optic equipment and net-
work electronics; and

•	 Support	 capital,	 which	 includes	 the	 costs	 associated	 with	 the	 
purchase, replacement or enhancement of non-network assets.

2007 CABLE ADDITIONS TO PP&E
(%)

Cable Operations  87%

Business Solutions  10%

Retail  3%

2007   

2006  (1) 

% Chg

  $ 

304   $ 
167  
57  
43  
139  

710  
83  
21  

307  
184  
64  
10  
120  

685  
98  
11  

  $ 

814   $ 

794  

 (1)
 (9)
 (11)
 n/m 
 16 

 4 
 (15)
 91 

 3 

(1)  Certain prior year amounts have been reclassified to conform with the current year presentation.
(2)  Included in Cable and Internet PP&E additions are costs related to the integration of Call-Net of $5 million and $28 million, for the years ended December 31, 2007, and December 31, 2006, respectively.
(3)  Included in RBS PP&E additions are costs related to the integration of Call-Net of $6 million and $15 million, for the years ended December 31, 2007, and December 31, 2006, respectively.

The year-over-year increase in additions to PP&E is attributable to 
an increase in spending at Cable Operations, and Rogers Retail, 
offset by lower spending at RBS.

Media’s more traditional broadcast and print media platforms, it also 
delivers content and conducts e-commerce over the Internet relating 
to many of its individual broadcasting and publishing properties.

Cable  Operations  PP&E  additions  are  primarily  attributable  to 
higher spending on support capital relating to a larger subscriber 
base. Spending on upgrades and rebuilds was driven by upgrades 
and improvements to its cable systems in the Atlantic provinces and 
rural areas in Ontario. 

RBS PP&E additions decreased during 2007 compared to 2006 pri-
marily due to the purchase of Group Telecom/360Networks assets 
from Bell Canada in 2006. 

The  increase  in  Rogers  Retail  PP&E  additions  is  attributable  to 
improvements made to certain retail stores acquired from Wireless 
in January 2007 and to improvements related to new retail stores. 

M E D I A

MEDIA’S BUSINESS 
Media operates our radio and television broadcasting operations, 
our consumer and trade publishing operations, our televised home 
shopping service and Rogers Sports Entertainment. In addition to 

42 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

Media’s Broadcasting group (“Broadcasting”) comprises 52 radio 
stations across Canada; multicultural OMNI television stations; the 
five station Citytv television network; a specialty sports television 
service that provides regional sports programming across Canada 
(“Rogers Sportsnet”), and Canada’s only nationally televised shop-
ping  service  (“The  Shopping  Channel”).  Media  also  holds  50% 
ownership in Dome Productions, a mobile production and distribu-
tion joint venture that is a leader in HDTV production in Canada. 
Broadcasting  also  owns  The  Biography  Channel  Canada  and 
G4TechTV Canada and holds interests in several Canadian specialty 
television services, including Viewers Choice Canada.

Media’s  Publishing  group  (“Publishing”)  publishes  78  consumer 
magazines and trade and professional publications and directories 
in Canada.

In addition to its organic growth, Media expanded its business in 
2007 through the following initiatives: the acquisition of five radio 
stations located in Edmonton and Fort McMurray, Alberta, including  
licences  in  several  small  Alberta  markets;  and  the  acquisition  of  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

five  Citytv  television  stations  located  in  Toronto,  Ontario;   
Winnipeg,  Manitoba;  Edmonton  and  Calgary,  Alberta;  and 
Vancouver, British Columbia. 

2007 MEDIA REVENUE MIX
(%)

Radio  20%

The Shopping Channel  21%

Television  22%

Publishing  23%

Sports Entertainment  14%

MEDIA’S STR ATEGY 
Media seeks to maximize revenues, operating profit and return on 
invested capital across each of its businesses. Media’s strategies to 
achieve this objective include:
•	 Focusing	on	specialized	content	and	audiences	through	radio,	
publication and sports properties, as well as continued develop-
ment of its portfolio of specialty channel investments;

•	 Continuing	to	leverage	its	strong	media	brand	names	to	increase	
advertising  and  subscription  revenues,  assisted  by  the  cross-
promotion  of  its  properties  across  its  media  formats  and  in 
association with the “Rogers” brand; 

•	 Focusing	on	growth	and	continuing	to	cross-sell	advertising	and	
share content across its properties and over its multiple media 
platforms; and

•	 Enhancing	the	Sports	Entertainment	fan	experience	by	adding	
talented players to improve the Blue Jays win-loss record and by 
making physical upgrades to the Rogers Centre.

RECENT M EDIA I NDUSTRY T RENDS
Increased Fragmentation of Radio and TV 

in  most  markets  across  Canada.  In  that  time,  the  CRTC  has  also 
licenced  a  large  number  of  additional  new  FM  stations  through 
AM to FM station conversions. In 2005, the CRTC licenced two satel-
lite radio providers, both of which are affiliated with U.S. satellite 
operators and both of which began offering service in Canada. In 
the television industry, the CRTC has licenced a number of new, 
over-the-air stations and a significant number of new digital tele-
vision services. The new services and the new formats combine to 
fragment the market for existing radio and television operators.

Ownership  of  Canadian  radio  and  TV  stations  has  consolidated 
through  the  recent  acquisitions  by  CTVglobemedia  of  CHUM 
Limited,  by  Canwest  Global  Communications  Corp.  of  Alliance 
Atlantis Communications Inc., and by Astral Media Inc. of Standard 
Radio  Inc.  This  results  in  the  Canadian  industry  being  left  with 
fewer owners but larger competitors in the media marketplace.

MEDIA O PER ATING AND F INANCIAL R ESULTS
Media’s revenues primarily consist of: 
•	 Advertising	revenues;
•	 Circulation	revenues;
•	 Subscription	revenues;	
•	 Retail	product	sales;	and
•	 Sales	of	tickets,	receipts	of	league	revenue	sharing	and	conces-

sion sales associated with Rogers Sport Entertainment.

Media’s operating expenses consist of: 
•	 Cost	of	sales,	which	is	primarily	comprised	of	the	cost	of	retail	

product sold by The Shopping Channel;

•	 Sales	and	marketing	expenses;	and
•	 Operating,	general	and	administrative	expenses,	which	include	
programming costs, production expenses, circulation expenses, 
player salaries and other back-office support functions.

In recent years, Canadian radio and television broadcasters have had 
to operate in increasingly fragmented markets. Canadian consum-
ers have a growing number of radio and television services available 
to them, providing them with an increasing number of different 
programming formats. In the radio industry, since the introduc-
tion of its Commercial Radio Policy in 1998, the CRTC has licenced 
numerous  new  radio  stations  through  competitive  processes   

Summarized Media Financial Results

Effective  June,  2006,  due  to  increased  ownership,  the  results  of 
operations of The Biography Channel Canada and G4TechTV Canada 
are consolidated with the results of Media. The operating results of 
five Alberta radio stations and Citytv, which were acquired in 2007, 
are  included  in  Media’s  results  of  operations  from  the  dates  of 
acquisition on January 1, 2007, and October 31, 2007, respectively.

Years ended December 31, 
(In millions of dollars, except margin)  

Operating revenue 

Operating expenses before the undernoted 

Adjusted operating profit (2) 
Stock option plan amendment (3) 
Stock-based compensation expense(3) 

Operating profit (2) 

Adjusted operating profit margin (2) 
Additions to property, plant and equipment (2) 

(1)  The operating results of Citytv are included in Media’s results of operations from the date of acquisition on October 31, 2007. 
(2)  As defined. See the “key Performance Indicators and Non-GAAP Measures” section. 
(3)  See the section entitled “Stock-based Compensation Expense”.

2007  (1) 

2006  

% Chg 

  $ 

1,317   $ 

1,210  

1,141  

1,054 

176  
 (84)   
 (10)   

156  
– 
 (5)   

  $ 

82   $ 

151  

 13.4%  

  $ 

77   $ 

 12.9% 
48  

9 

 8 

 13 
 n/m 
 100 

 (46)

 60 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

43

 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Media Operating Revenue

Media Additions to PP&E

$1,097

$1,210

MEDIA 
REVENUE
(In millions of dollars)

The increase in Media revenue in 2007 compared to 2006 reflects 
growth across all of Media’s divisions. Rogers Publishing revenue in 
2007 was positively impacted by increased advertising and circula-
tion revenue, which was partially offset by a decrease in revenue 
related to the closure of certain publications. Rogers Radio revenue 
increased due to a combination of organic growth and the acquisi-
tion of five radio stations in Alberta in January 2007. The growth 
in Rogers Sports Entertainment 
revenue  was  primarily  due  to 
increases  in  admissions,  corpo-
rate sponsorships and broadcast 
revenue.  Rogers  Sportsnet  rev-
enue  increased  over  the  prior 
year  due  to  higher  advertising 
revenue  and  subscriber  fees. 
Rogers  television  operations 
generated  strong  increases  in 
national advertising for the year, 
and  the  acquisition  of  Citytv, 
which  closed  on  October  31,  
2007,  contributed  $28  million 
to  the  increase  in  revenue.  The 
Shopping  Channel  revenue 
remained  fairly  consistent  with 
the prior year.

$1,317

2006
2006

2007
2007

2005

Media Operating Expenses

The increase in Media operating expenses, excluding the impact of 
the one-time non-cash charge resulting from the introduction of 
a cash settlement feature for employee stock options and stock-
based compensation expense in 2007 compared to 2006, is primarily 
due to operating costs of Citytv and the five Alberta radio stations, 
higher Blue Jays payroll costs at Rogers Sports Entertainment, and 
higher production costs at Rogers Sportsnet resulting from addi-
tional  NFL  and  NHL  broadcasts.  These  increases  were  partially 
offset by lower general and administrative costs and by the elimina-
tion of CRTC Part II fees. For further details, see the section entitled 
“Government Regulation and Regulatory Developments”.

MEDIA ADJUSTED 
OPERATING PROFIT
(In millions of dollars)

$131

$156

$176

2005

200 6
2006

2007
2007

Media Adjusted Operating 
Profit

The growth in Media’s adjusted 
operating  profit  compared  to 
2006 reflects growth across most 
of  Media’s  divisions,  as  well  as 
the impact of the elimination of 
CRTC Part II fees, partially offset 
by a decrease in adjusted oper-
ating  profit  at  Rogers  Sports 
Entertainment. Excluding Rogers 
Sports  Entertainment,  Media’s 
adjusted  operating  profit  mar-
gins  would  have  been  16.9% 
and  16.7%  for  the  years  ended 
December  31,  2007  and  2006, 
respectively.

44 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

Additions to PP&E in 2007 primarily reflect building improvements 
related to the relocation of Rogers Sportsnet and building improve-
ments to the Rogers Centre. In 2006, PP&E additions mainly related 
to enhancements and renovations at the Rogers Centre.

3.   CONSOLIDATED LIQUIDITY AND FINANCING

LIQUIDIT Y AND C APITAL RESOURCES 
Operations

For 2007, cash generated from operations before changes in non-cash 
operating working capital items, which is calculated by eliminat-
ing  the  effect  of  all  non-cash  items  from  net  income,  increased 
to  $3,135  million  from  $2,386  million  in  2006.  The  $749  million   
increase is primarily the result of a $761 million increase in adjusted 
operating profit.

Taking into account the changes in non-cash operating working 
capital items for the year ended December 31, 2007, cash generated 
from  operations  was  $2,825  million,  compared  to  $2,449  million   
in 2006.

The cash flow generated from operations of $2,825 million, together 
with the following items, resulted in total net funds of approxi-
mately $3,932 million raised in the year ended December 31, 2007: 
•	 receipt	of	$1,080	million	aggregate	net	advances	borrowed	under	

our bank credit facilities; and

•	 receipt	of	$27	million	from	the	issuance	of	Class	B	Non-Voting	

shares under the exercise of employee stock options.

Net funds used during 2007 totalled approximately $3,974 million, 
the details of which include:
•	 additions	 to	 PP&E	 of	 $1,816	 million,	 including	 $20	 million	 of	

related changes in non-cash working capital;

•	 the	repayment	at	maturity	in	February	of	Cable’s	$450	million	

Senior Notes due 2007;

•	 the	redemption	in	May	of	Wireless’	US$550	million	Floating	Rate	
Notes due 2010 ($609 million aggregate principal amount and  
$12 million premium); 

•	 the	redemption	in	June	of	Wireless’	US$155	million	9.75%	Senior	
Debentures due 2016 ($166 million aggregate principal amount 
and $47 million premium); 

•	 the	aggregate	net	payment	of	$35	million	incurred	on	the	settle-
ment of two cross-currency interest rate exchange agreements 
and forward contracts in conjunction with the redemption of 
Wireless’ US$550 million Floating Rate Senior Notes due 2010 in 
May 2007 and the redemption of Wireless’ US$155 million 9.75% 
Senior Debentures due 2016 in June 2007;

•	 the	payment	of	quarterly	dividends	aggregating	$211	million	on	

our Class A Voting and Class B Non-Voting shares;

•	 acquisitions	and	other	net	investments	aggregating	$555	million,	
including the October 2007 acquisition of five Citytv television 
stations for $405 million including acquisition costs, the June 2007 
acquisition of Futureway Communications Inc. for $86 million and 
the January 2007 acquisition of five Alberta radio stations for  
$43 million; 

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

•	 additions	to	program	rights	of	$67	million;	
•	 financing	costs	incurred	of	$4	million;	and
•	 the	repayment	of	$2	million	of	capital	leases.

Taking into account the cash deficiency of $19 million at the begin-
ning of the year and the cash sources and uses described above, the 
cash deficiency at December 31, 2007 was $61 million.

Financing

Our long-term debt is described in Note 15 to the 2007 Audited 
Consolidated  Financial  Statements.  During  2007,  the  following 
financing activities took place.

During  2007,  $1,080  million  aggregate  net  advances  were  bor-
rowed  under  our  bank  credit  facility.  In  addition,  during  2007   
$1,227 million aggregate principal amount of other debt was repaid, 
comprised of $450 million aggregate principal amount of Cable’s 
7.60% Senior Notes due 2007 repaid at maturity in February, $609 mil-
lion (US$550 million) aggregate principal amount of Wireless’ Floating 
Rate Senior Notes due 2010 redeemed in May at a redemption pre-
mium of 2%, or $12 million, for a total of $621 million (US$561 million), 
$166 million (US$155 million) aggregate principal amount of Wireless’ 
9.75% Senior Debentures due 2016 redeemed in June at a redemp-
tion premium of 28.416%, or $47 million, for a total of $213 million  
(US$199 million) and $2 million repayment of capital leases. As a 
result,  we  incurred  a  net  loss  on  repayment  of  long-term  debt 
aggregating  $47  million,  which  is  expensed  in  the  income  state-
ment.  Included  in  this  amount  are  the  aggregate  redemption 
premiums of $59 million offset by a $12 million non-cash writedown 
of the fair value increment arising from purchase accounting, which 
is included in long-term debt. In addition, in conjunction with these 
redemptions  we  made  aggregate  net  payments  on  settlement 
of  cross-currency  interest  rate 
exchange  agreements  and  for-
ward contracts of $35 million. 

RATIO OF DEBT TO 
ADJUSTED OPERATING PROFIT*

3.8x

2.7x

2.1x

2005

200 6
2006

2007
2007

* 

Includes debt and the foreign exchange 
component of the fair value of derivative 
instruments.

We may choose to participate in 
the  upcoming  auction  of  wire-
less  spectrum  licences  that  will 
take place commencing May 27,  
2008,  and,  as  such,  we  may 
arrange  for  the  issuance  of  a 
letter  of  credit  pursuant  to  the 
terms and conditions of the auc-
tion. If issued, the letter of credit 
would be a utilization under our 
$2.4  billion  bank  credit  facility.  
See  “Wireless  Regulation  and 
Regulator y  Developments  – 
Advanced  Wireless  Ser vices 
(“AWS”) Auction”.

RCI’s $2.4 Billion Bank Credit Facility

On  June  29,  2007,  the  $1  billion  Cable  bank  credit  facility,  the   
$700 million Wireless bank credit facility and the $600 million Media 
bank credit facility were cancelled and RCI entered into a new unse-
cured $2.4 billion bank credit facility. At December 31, 2007, RCI had 
borrowed $1.240 billion under this new bank credit facility.

RCI’s new bank credit facility provides RCI with up to $2.4 billion 
from  a  consortium  of  Canadian  financial  institutions.  The  bank 
credit facility is available on a fully revolving basis until maturity  
on  July  2,  2013,  and  there  are  no  scheduled  reductions  prior  to 
maturity.  The  interest  rate  charged  on  the  bank  credit  facility 
ranges from nil to 0.50% per annum over the bank prime rate or 
base rate or 0.475% to 1.75% over the bankers’ acceptance rate or 
London Inter-bank Offered Rate (“LIBOR”). RCI’s bank credit facility 
is unsecured and ranks pari passu with RCI’s senior public debt and 
cross-currency interest rate exchange agreements. The bank credit 
facility requires that RCI satisfy certain financial covenants, includ-
ing the maintenance of certain financial ratios.

Pari Passu Debt and Intracompany Amalgamation completed  
July 1, 2007

On July 1, 2007, RCI completed an intracompany amalgamation of 
RCI and certain of its wholly owned subsidiaries, including Rogers 
Cable Inc. (“RCAB”) and Rogers Wireless Inc. (“RWI”). The amal-
gamated entity continues as RCI, and RCAB and RWI are no longer 
separate corporate entities and have ceased to be reporting issuers. 
This intracompany amalgamation did not impact the consolidated 
results previously reported by RCI, and the operating subsidiaries 
of RCAB and RWI were not part of and were not impacted by the 
amalgamation.

As a result of the amalgamation, on July 1, 2007, RCI assumed all 
of the rights and obligations under all of the outstanding RCAB 
and RWI public debt indentures and cross-currency interest rate 
exchange agreements. As part of the amalgamation process, on 
June  29,  2007,  RCAB  and  RWI  released  all  security  provided  by 
bonds issued under the RCAB deed of trust and the RWI deed of 
trust for all of the then outstanding RCAB and RWI senior public 
debt and cross-currency interest rate exchange agreements. As a 
result, none of the senior public debt or cross-currency interest rate 
exchange agreements remain secured by such bonds effective as of 
June 29, 2007.

As  a  result  of  these  actions,  the  outstanding  public  debt  and 
cross-currency  interest  rate  exchange  agreements  and  the  new 
$2.4 billion bank credit facility now reside at RCI on an unsecured 
basis. The RCI public debt originally issued by Cable has RCCI as 
a  co-obligor  and  RWP  as  an  unsecured  guarantor  while  the  RCI 
public debt originally issued by RWI has RWP as a co-obligor and 
RCCI  as  an  unsecured  guarantor.  Similarly,  RCCI  and  RWP  have   
provided  unsecured  guarantees  for  the  new  bank  credit  facility  
and  the  cross-currency  interest  rate  exchange  agreements. 
Accordingly, RCI’s bank debt, senior public debt and cross-currency 
interest rate exchange agreements now rank pari passu on an unse-
cured basis. Our subordinated public debt remains subordinated to 
our senior debt.

Shelf Prospectuses

In order to maintain financial flexibility, in November 2007 RCI filed 
shelf prospectuses with securities regulators to qualify debt securi-
ties of RCI for sale in Canada and/or in the U.S. A previously filed 
shelf prospectus expired during 2006. The notice set forth in this 
paragraph does not constitute an offer of any securities for sale.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

45

 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Normal Course Issuer Bid

Required Principal Repayments

In January 2008, RCI applied to the Toronto Stock Exchange (“TSX”) 
to make an NCIB, which was accepted by the TSX on January 10, 2008, 
for purchases of its Class B Non-Voting shares through the facilities  
of the TSX. The maximum number of Class B Non-Voting shares that 
may be purchased pursuant to the NCIB is the lesser of 15 million, 
representing  approximately  3%  of  the  number  of  Class  B  Non-
Voting shares outstanding at December 31, 2007, and that number 
of Class B Non-Voting shares that can be purchased under the NCIB 
for an aggregate purchase price of $300 million. The actual number 
of Class B Non-Voting shares purchased, if any, and the timing of 
such purchases, will be determined by RCI considering market con-
ditions, stock prices, its cash position, and other factors.

At December 31, 2007, the required repayments on all long-term debt 
in the next five years totals $2,326 million, comprised of $1 million  
of capital leases due in 2008, $1,119 million principal repayments 
due in 2011 and $1,206 million principal repayments due in 2012. The 
required principal repayments due in 2011 consist of $484 million  
(US$490 million) 9.625% Senior Notes, $460 million 7.625% Senior 
Notes and $175 million 7.25% Senior Notes. The required principal 
repayments due in 2012 consist of $464 million (US$470 million) 7.25% 
Senior  Notes,  $395  million  (US$400  million)  8.00%  Subordinated 
Notes and $346 million (US$350 million) 7.875% Senior Notes.

Credit Ratings

Covenant Compliance

We are currently in compliance with all of the covenants under our 
debt instruments, and we expect to remain in compliance with all 
of these covenants during 2008. At December 31, 2007, there are 
no financial leverage covenants in effect other than those pursu-
ant to our bank credit facility (see Note 15(i) to the 2007 Audited 
Consolidated  Financial  Statements).  Based  on  our  most  restric-
tive  leverage  covenants,  we  could  have  incurred  $14.6  billion   
of  additional  long-term  debt  at  December  31,  2007,  including   
the $1.16 billion undrawn portion of our existing $2.4 billion bank 
credit facility. 

In February 2007, Fitch Ratings increased the issuer default ratings 
for RCI, Wireless and Cable to BBB- (from BB) and increased the 
senior debt ratings for Wireless and Cable to BBB- (from BB+), while 
the senior subordinated debt rating for Wireless was affirmed at 
BB. In May 2007, Fitch affirmed these ratings, revised the ratings 
outlook to positive from stable and indicated that when the RCI 
amalgamation was completed on July 1, 2007, the issuer default rat-
ings for Wireless and Cable would be withdrawn and the rating on 
the Senior Subordinated Notes of Wireless would be upgraded to 
BB+ (from BB). In July 2007, Fitch confirmed that it had withdrawn 
the issuer default ratings for Wireless and Cable and upgraded the 
rating on RCI’s Senior Subordinated Notes to BB+ (from BB).

2008 Cash Requirements

On a consolidated basis, we anticipate that we will generate a net 
cash  surplus  in  2008  from  cash  generated  from  operations.  We 
expect that we will have sufficient capital resources to satisfy our 
cash funding requirements in 2008, including the funding of divi-
dends on our Class A Voting and Class B Non-Voting shares, taking 
into account cash from operations and the amount available under 
our $2.4 billion bank credit facility. At December 31, 2007, there 
were no restrictions on the flow of funds between subsidiary com-
panies nor between RCI and any 
of its subsidiaries.

CONSOLIDATED CASH FLOW
FROM OPERATIONS
(In millions of dollars)

$1,551

$2,386

$3,135

2005

2006
2006

2007
2007

In the event that we require addi-
tional  funding,  we  believe  that 
any  such  funding  requirements 
would  be  satisfied  by  issuing 
additional debt financing, which 
may include the restructuring of 
our existing bank credit facility 
or issuing public or private debt 
or issuing equity, all depending 
on  market  conditions.  In  addi-
tion, we may refinance a portion 
of existing debt subject to mar-
ket conditions and other factors.
There  is  no  assurance  that  this 
will or can be done. 

In March 2007, Moody’s Investors Service upgraded the senior debt 
ratings for Wireless and Cable to Baa3 (from Ba1) and upgraded the 
senior subordinated debt rating of Wireless to Ba1 (from Ba2). In 
May 2007, Moody’s announced that, pending routine due diligence 
to confirm that the RCI amalgamation and release of security was 
implemented as intended, there would be no ratings impact and 
the current Baa3 ratings would continue to prevail.

In April 2007, Standard & Poor’s Ratings Services raised its long-
term  corporate  credit  ratings  for  RCI,  Wireless  and  Cable  to 
BBB- (from BB+), raised the senior debt ratings for Wireless and 
Cable to BBB- (from BB+) and raised the senior subordinated debt 
rating  for  Wireless  to  BB+  (from  BB-).  In  May  2007,  Standard  & 
Poor’s announced that its ratings were unaffected following the 
Company’s decision to amalgamate RCI with Wireless and Cable to 
release the security on its outstanding debt.

In summary, RCI’s unsecured senior public debt is rated investment 
grade by each of Fitch, Moody’s and Standard & Poor’s.

Credit ratings are intended to provide investors with an independent  
measure of credit quality of an issue of securities. Ratings for debt 
instruments range from AAA, in the case of Standard & Poor’s and 
Fitch, or Aaa in the case of Moody’s, which represent the highest 
quality of securities rated, to D, in the case of Standard & Poor’s, 
C, in the case of Moody’s and Substantial Risk in the case of Fitch, 
which represent the lowest quality of securities rated. The ratings 
on RCI’s senior debt of BBB- from Standard & Poor’s and Fitch and 
of Baa3 from Moody’s represent the minimum investment grade 
ratings.

46 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

RATIO OF ADJUSTED 
OPERATING PROFIT 
TO INTEREST

3.2x

4.7x

6.4x

The credit ratings accorded by the 
rating  agencies  are  not  recom-
mendations to purchase, hold or 
sell the rated securities inasmuch 
as such ratings do not comment 
as to market price or suitability 
for a particular investor. There is 
no assurance that any rating will 
remain  in  effect  for  any  given 
period of time or that any rating 
will not be revised or withdrawn 
entirely by a rating agency in the 
future if in its judgment circum-
stances so warrant.

2005

200 6
2006

2007
2007

Deficiency of Pension Plan Assets Over Accrued Obligations

As disclosed in Note 18 to our 2007 Audited Consolidated Financial 
Statements, our pension plans had a deficiency of plan assets over 
accrued obligations of $83 million and $67 million at December 31, 
2007, and December 31, 2006, respectively. In addition to our regular  
contributions,  we  are  making  certain  minimum  monthly  special 
payments to eliminate this deficiency. In 2007, the special payment 
totalled approximately $2 million. Our total estimated annual fund-
ing  requirements,  which  include  both  our  regular  contributions 
and these special payments, are expected to increase from $28 mil-
lion in 2007 to $35 million in 2008, subject to annual adjustments 
thereafter, due to various market factors and the assumption that 

Consolidated Hedged Position

(In millions of dollars, except percentages) 

U.S. dollar-denominated long-term debt 
Hedged with cross-currency interest rate exchange agreements 
Hedged exchange rate 
Percent hedged 

Amount of long-term debt (2) at fixed rates:
Total long-term debt 
Total long-term debt at fixed rates  
Percent of long-term debt fixed 

Weighted average interest rate on long-term debt 

staffing levels at the Company will remain relatively stable year-
over-year. We are contributing to the plans on this basis. As further 
discussed in the section of this MD&A entitled “Critical Accounting 
Estimates”, changes in factors such as the discount rate, the rate of 
compensation increase and the expected return on plan assets can 
impact the accrued benefit obligation, pension expense and the 
deficiency of plan assets over accrued obligations in the future.

INTEREST R ATE AND F OREIGN Ex CHANGE M ANAGEMENT
Economic Hedge Analysis

For the purposes of our discussion on the hedged portion of long-
term debt, we have used non-GAAP measures in that we include 
all cross-currency interest rate exchange agreements (whether or 
not they qualify as hedges for accounting purposes) since all such 
agreements  are  used  for  risk  management  purposes  only  and 
are designated hedges of specific debt instruments for economic 
purposes. As a result, the Canadian dollar equivalent of U.S. dollar- 
denominated  long-term  debt  reflects  the  contracted  foreign 
exchange rate for all of our cross-currency interest rate exchange 
agreements regardless of qualifications for accounting purposes as 
a hedge.

During 2007, we redeemed an aggregate US$705 million of our U.S. 
dollar-denominated debt and terminated an aggregate notional 
principal amount of US$275 million of our cross-currency interest 
rate exchange agreements. 

As a result of the foregoing debt redemptions and swap termina-
tions, on December 31, 2007, 100% of our U.S. dollar-denominated 
debt was hedged on an economic basis and on an accounting basis, 
as noted below.

December 31, 2007 

December 31, 2006

US 
US 

 $ 
 $ 

4,190  
4,190  
 1.3313  
  100.0% (1) 

US 
US 

 $  4,895 
 $  4,475 
 1.3229 
91.4%

Cdn 
Cdn 

 $ 
 $ 

7,454  
6,214  
83.4% 

7.53% 

Cdn 
Cdn 

 $  7,658 
 $  6,851 
89.5%

7.98%

(1)  Pursuant to the requirements for hedge accounting under Canadian Institute of Chartered Accountants (“CICA”) Handbook Section 3865, Hedges, on December 31, 2007, RCI accounted for 100%  

(2006 – 93.6%) of its cross-currency interest rate exchange agreements as hedges against designated U.S. dollar-denominated debt. 

(2)  Long-term debt includes the effect of the cross-currency interest rate exchange agreements.

FIXED VERSUS FLOATING DEBT COMPOSITION
(%)

Fixed  83.4%

Floating  16.6%

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Composition of Fair Market Value Liability for Derivative Instruments

(In millions of dollars) 

Foreign exchange related 
Interest rate related 

Total carrying value 

December 31, 2007 

January 1, 2007 (1)

  $ 

1,719  
 85  

  $ 

858 
436 

  $ 

1,804  

  $ 

1,294 

(1)  After the adoption of new financial instrument accounting standards. Refer to Note 2 to the Audited Consolidated Financial Statements for the year ended December 31, 2007.

We use derivative financial instruments to manage our risks from 
fluctuations in foreign exchange and interest rates. These instru-
ments include interest rate and cross-currency interest rate exchange 
agreements, foreign exchange forward contracts and, from time-to-
time, foreign exchange option agreements. All such agreements are 
used for risk management purposes only and are designated as a 
hedge of specific debt instruments for economic purposes. In order 
to  minimize  the  risk  of  counterparty  default  under  these  agree-
ments, we assess the creditworthiness of these counterparties. At 
December 31, 2007, all of our counterparties to these agreements 
were financial institutions with a Standard & Poor’s rating (or other 
equivalent) ranging from A+ to AA.

upon market conditions and other factors, may adjust our hedged 
position with respect to foreign exchange fluctuations or interest 
rates in the future by unwinding certain existing positions and/or 
by entering into new cross-currency interest rate exchange agree-
ments or by using other instruments.

As at December 31, 2007, all of our U.S. dollar-denominated long-
term debt instruments were hedged for accounting purposes. 

At  December  31,  2007  interest  expense  would  have  changed  by  
$12 million per annum if there was a 1% change in the interest rates 
on the portion of our long-term debt that is not at fixed interest 
rates.

Because our operating income is almost exclusively denominated in 
Canadian dollars, the incurrence of U.S. dollar-denominated debt 
has caused significant foreign exchange exposure. We will continue 
to monitor our hedged position on an economic basis with respect 
to interest rate and foreign exchange fluctuations and, depending 

OUTSTANDING C OMMON S HARE D ATA
Set  out  below  is  our  outstanding  common  share  data  as  at 
December 31, 2007. For additional detail, refer to Note 19 to the 
2007 Audited Consolidated Financial Statements. 

Common Shares (1) 
Class A Voting  
Class B Non-Voting  

Options to purchase Class B Non-Voting shares  
Outstanding options  
Outstanding options exercisable  

December 31, 2007

 112,462,014 
 527,004,533 

 15,586,066 
 11,409,666 

(1)  Holders of our Class B Non-Voting shares are entitled to receive notice of and to attend meetings of our shareholders, but, except as required by law or as stipulated by stock exchanges, are not entitled 
to vote at such meetings. If an offer is made to purchase outstanding Class A Voting shares, there is no requirement under applicable law or RCI’s constating documents that an offer be made for the 
outstanding Class B Non-Voting shares and there is no other protection available to shareholders under RCI’s constating documents. If an offer is made to purchase both Class A Voting shares and Class B 
Non-Voting shares, the offer for the Class A Voting shares may be made on different terms than the offer to the holders of Class B Non-Voting shares.

DIVIDENDS AND O THER PAYMENTS ON RCI E QUIT Y S ECURITIES
Our dividend policy is reviewed periodically by the RCI Board of 
Directors (“the Board”). The declaration and payment of dividends 
are at the sole discretion of the Board and depend on, among other 
things, our financial condition, general business conditions, legal 
restrictions  regarding  the  payment  of  dividends  by  us,  some  of 
which are referred to below, and other factors that the Board may, 
from time-to-time, consider to be relevant. As a holding company 
with no direct operations, we rely on cash dividends and other pay-
ments from our subsidiaries and our own cash balances and debt 
to pay dividends to our shareholders. The ability of our subsidiaries 
to pay such amounts to us is subject to the various risks as outlined 
in this MD&A. All dividend amounts have been restated to reflect 
a two-for-one split of our Class B Non-Voting and Class A Voting 
shares in December 2006.

In January 2008, the Board approved an increase in the annual divi-
dend from $0.50 to $1.00 per Class A Voting and Class B Non-Voting 
share effective with the next quarterly dividend. The new annual 
dividend of $1.00 per share will be paid in quarterly amounts of 
$0.25 per each outstanding Class A Voting and Class B Non-Voting 
share.  Such  quarterly  dividends  are  only  payable  as  and  when 
declared by our Board and there is no entitlement to any dividend 
prior thereto.

During  2007,  the  Board  declared  dividends  aggregating  $0.4150 
per share on each of the outstanding Class B Non-Voting shares 
and Class A Voting shares, $0.125 per share of which were paid on 
January 2, 2008 to shareholders of record on December 12, 2007, 
$0.125 per share of which were paid on October 1, 2007, to share-
holders of record on September 13, 2007, $0.125 per share of which 
were paid on July 3, 2007, to shareholders of record on June 14, 
2007, and $0.04 of which were paid on April 2, 2007, to shareholders 
of record on March 15, 2007.

48 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

During  2006,  the  Board  declared  dividends  aggregating  $0.0775  
per share on each of the outstanding Class B Non-Voting shares  
and Class A Voting shares, $0.0375 of which were paid on July 4, 
2006  to  shareholders  on  record  on  June  14,  2006,  and  $0.04  of 
which were paid on January 2, 2007, to shareholders of record on 
December 20, 2006.

In October 2006, our Board declared a 113% increase to the dividend 
paid for each of the outstanding Class B Non-Voting shares and 
Class A Voting shares. Accordingly, the annual dividend per share 
increased from $0.075 per share to $0.16 per share, on a post-split 
basis.  In  addition,  the  Board  modified  our  dividend  distribution 
policy to make dividend distributions on a quarterly basis instead 
of semi-annually. The first such distribution was made on January 2, 
2007, to shareholders of record on December 20, 2006.

In December 2005, the Board declared a 50% increase to the divi-
dend paid for each of the outstanding Class B Non-Voting shares 
and Class A Voting shares. Accordingly, the annual dividend per 
share increased from $0.05 per share to $0.075 per share, and was 
paid twice yearly in the amount of $0.0375 per share to holders of 
record of such shares on the record date established by the Board 
for each dividend at the time such dividend was declared. These div-
idends were scheduled to be paid on or about the first trading day 

Material Obligations Under Firm Contractual Arrangements

ANNUALIZED DIVIDENDS 
PER SHARE AT YEAR END
($)

$0.075

$0.16

$0.50

2005

200 6
2006

2007
2007

following  January  1  and  July  1  
each  year.  The  first  such  semi-
annual dividend pursuant to the 
policy  was  paid  on  January  6, 
2006,  to  shareholders  of  record 
on December 28, 2005.

During 2005, the Board declared 
in  aggregate  of 
dividend s 
$0.0625 per share on each of the 
outstanding Class B Non-Voting 
shares, and Class A Voting shares, 
$0.025  of  which  were  paid  on  
July  2,  2005,  to  shareholders  of 
record  on  June  14,  2005,  and 
$0.0375  of  which  were  paid  on 
January 6, 2006, to shareholders 
of record on December 28, 2005.

COMMITMENTS AND O THER C ONTR AC TUAL O BLIGATIONS
Contractual Obligations

Our material obligations under firm contractual arrangements are 
summarized below at December 31, 2007. See also Notes 15, 23 and 
24 to the 2007 Audited Consolidated Financial Statements.

(In millions of dollars) 

Long-term debt 
Derivative instruments (1) 
Capital leases and other 
Operating leases 
Player contracts 
Purchase obligations (2) 
Other long-term liabilities 

Total 

Less Than 
1 Year 

1–3 Years 

4–5 Years 

–  
 83  
 1  
 145  
 82  
 729  
 5  

–  
–  
–  
231  
 135  
1,010  
 114  

 2,325  
692  
–  
 143  
 48  
 58  
 45  

After 
5 Years 

 3,690  
 1,030  
–  
 81  
 33  
 60  
 50  

Total

 6,015 
 1,804 
 1 
 600 
 298 
1,857 
 214 

 1,044  

 1,490  

 3,310  

 4,944  

   10,789 

(1)  Amounts reflect net disbursements only, upon maturity.
(2)  Purchase obligations consist of agreements to purchase goods and services that are enforceable and legally binding and that specify all significant terms, including fixed or minimum quantities to be 

purchased, price provisions and timing of the transaction. In addition, we incur expenditures for other items that are volume-dependent.

OFF-BAL ANCE S HEET A RR ANGEMENTS
Guarantees

As a regular part of our business, we enter into agreements that 
provide  for  indemnification  and  guarantees  to  counterparties 
in transactions involving business sale and business combination 
agreements, sales of services and purchases and development of 
assets. Due to the nature of these indemnifications, we are unable 
to make a reasonable estimate of the maximum potential amount 
we could be required to pay counterparties. Historically, we have 
not made any significant payment under these indemnifications 
or guarantees. Refer to Note 24 to the 2007 Audited Consolidated 
Financial Statements.

Derivative Instruments

As previously discussed, we use derivative instruments to manage 
our exposure to interest rate and foreign currency risks. We do not 
use derivative instruments for speculative purposes.

Operating Leases

We have entered into operating leases for the rental of premises,  
distribution facilities, equipment and microwave towers and other 
contracts. The effect of terminating any one lease agreement would 
not have an adverse effect on us as a whole. Refer to “Contractual 
Obligations” above and Note 23 to the 2007 Audited Consolidated 
Financial Statements. 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

49

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

4. OPERATING ENVIRONMENT

Industry Canada 

GOVERNMENT REGUL ATION AND REGUL ATORY 
DEVELOPMENTS
Substantially all of our business activities, except for Cable’s Rogers 
Retail segment and the non-broadcasting operations of Media, are 
regulated by one or more of: the Canadian Federal Department 
of Industry, on behalf of the Minister of Industry (Canada) (collec-
tively, “Industry Canada”), the CRTC under the Telecommunications 
Act (Canada) (the “Telecommunications Act”) and the CRTC under 
the  Broadcasting  Act  (Canada)  (the  “Broadcasting  Act”),  and, 
accordingly, our results of operations are affected by changes in 
regulations and by the decisions of these regulators.

Canadian Radio-television and Telecommunications Commission 

Canadian broadcasting operations, including our cable television 
systems, radio and television stations, and specialty services are 
licenced (or operated pursuant to an exemption order issued) and 
regulated by the CRTC pursuant to the Broadcasting Act. Under the 
Broadcasting Act, the CRTC is responsible for regulating and super-
vising all aspects of the Canadian broadcasting system with a view 
to implementing certain broadcasting policy objectives enunciated 
in that Act. 

The CRTC is also responsible under the Telecommunications Act for 
the regulation of telecommunications carriers, which includes the 
regulation of Wireless’ cellular and messaging operations and Cable’s 
Internet and telephone services. Under the Telecommunications Act, 
the CRTC has the power to forbear from regulating certain services 
or classes of services provided by individual carriers. If the CRTC finds 
that a service or class of services provided by a carrier is subject to 
a degree of competition that is sufficient to protect the interests of 
users, the CRTC is required to forbear from regulating those services 
unless such an order would be likely to unduly impair the establish-
ment or continuance of a competitive market for those services.

Cable’s retail services have been deregulated by the CRTC. However, 
any change in policy, regulations or interpretations could have a 
material adverse effect on Cable’s operations and financial condi-
tion and operating results. 

Copyright Board of Canada 

The Copyright Board of Canada (“Copyright Board”) is a regulatory  
body  established  pursuant  to  the  Copyright  Act  (Canada)  (the 
“Copyright Act”) to oversee the collective administration of copy-
right  royalties  in  Canada  and  to  establish  the  royalties  payable 
for the use of certain copyrighted works. The Copyright Board is 
responsible for the review, consideration and approval of copyright  
tariff  royalties  payable  to  copyright  collectives  by  Canadian 
broadcasting undertakings, including cable, radio, television and 
specialty services.

The technical aspects of the operation of radio and television sta-
tions,  the  frequency-related  operations  of  the  cable  television 
networks and the awarding and regulatory supervision of spectrum 
for cellular, messaging and other radio-telecommunications systems 
in Canada are subject to the licencing requirements and oversight 
of Industry Canada. Industry Canada may set technical standards for 
telecommunications under the Radiocommunication Act (Canada) 
(the “Radiocommunication Act”) and the Telecommunications Act.

Restrictions on Non-Canadian Ownership and Control 

Non-Canadians are permitted to own and control directly or indi-
rectly up to 33.3% of the voting shares and 33.3% of the votes of a 
holding company that has a subsidiary operating company licenced 
under the Broadcasting Act. In addition, up to 20% of the voting 
shares and 20% of the votes of the operating licencee company may 
be owned and controlled directly or indirectly by non-Canadians. 
The chief executive officer and 80% of the members of the Board 
of Directors of the operating licencee must be resident Canadians. 
There are no restrictions on the number of non-voting shares that 
may be held by non-Canadians at either the holding-company or 
licencee-company level. Neither the Canadian carrier nor its parent 
may be otherwise controlled in fact by non-Canadians. The CRTC 
has the jurisdiction to determine as a question of fact whether a 
given licencee is controlled by non-Canadians.

Pursuant to the Telecommunications Act and associated regulations, 
the same rules apply to Canadian carriers such as Wireless, except 
that there is no requirement that the CEO be a resident Canadian. 
The same restrictions are contained in the Radiocommunication 
Act and associated regulations.

In April 2003, the House of Commons Industry Committee released a 
report calling for the removal of foreign ownership restrictions for 
telecommunications carriers and broadcasting distribution under-
takings. In June 2003, the House of Commons Heritage Committee 
released a report that opposed the Industry Committee’s recom-
mendation.  The  Cabinet  responded  to  the  Industry  Committee 
report in September 2003 and to the Heritage Committee report in 
November 2003. The government announced that officials from the 
Industry and Heritage departments will convene to reconcile the 
two positions. On July 12, 2007, the federal government appointed 
the  Competition  Policy  Review  Panel.  Among  other  things,  this 
panel is examining the foreign ownership rules in Canada’s com-
munications sector. 

Proposed Policy Direction to the CRTC on Telecommunications

On June 13, 2006, the Minister of Industry tabled a proposed Policy 
Direction  on  Telecommunications  in  Parliament.  The  Direction 
signals  the  Government’s  intention  to  direct  the  CRTC  to  rely 
on  market  forces  to  the  maximum  extent  feasible  under  the 
Telecommunications Act and regulate, if needed, in a manner that 
interferes with market forces to the minimum extent necessary. 

Additional discussion of regulatory matters and recent develop-
ments specific to the Wireless, Cable and Media segments follows.

50 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

WIRELESS REGUL ATION AND REGUL ATORY DEVELOPMENTS 
Advanced Wireless Services (“AWS”) Auction

On November 28, 2007, Industry Canada released its policy frame-
work for the upcoming AWS auction in a document entitled Policy 
Framework for the Auction for Spectrum Licences for Advanced 
Wireless Services and other Spectrum in the 2 GHz Range. Of the  
90 MHz of available AWS spectrum, 40 MHz have been set aside for 
new entrants. The auction will take place commencing May 27, 2008. 

interested in, and if there were no other parties expressing inter-
est in those blocks, they were the successful party. In this process, 
Wireless obtained an additional nine licences at a nominal cost. The 
remaining licences were auctioned commencing January 10, 2005, 
and Wireless was successful in supplementing its spectrum holdings 
from 2004 with a further 40 licences at a cost of $5 million. See also 
below under “Wireless’ Expansion and Investment in the Inukshuk 
Business May Have Considerable Risks”.

All carriers will be allowed to roam on the networks of other car-
riers outside of their licenced territories. New entrants will be able 
to roam on the networks of incumbent carriers for five years within 
their licenced territories and for 10 years nationally. National new 
entrant licencees will be entitled to five years of roaming and a fur-
ther five years if they comply with specified rollout requirements. 

New entrants are defined as carriers with less than 10% of Canada’s 
wireless revenue. Roaming is to be provided at commercial rates. 
In  the  event  that  the  parties  cannot  agree,  the  rates  and  other 
terms will be settled by an arbitrator. Industry Canada expects that 
roaming will be offered at commercial rates that are reasonably  
comparable to rates that are currently charged to others for simi-
lar services. Industry Canada also mandated antenna tower and 
site sharing for all holders of spectrum licences, radio licences and 
broadcasting certificates. All of these entities must share towers 
and antenna sites where technically feasible at commercial rates. 
Where  parties  cannot  agree  on  terms,  the  terms  will  be  set  by 
arbitration. It is expected that site-sharing arrangements would 
be offered at commercial rates that are reasonably comparable to 
rates currently charged to others for similar access. 

Spectrum Licence Issues

On August 27, 2004, Industry Canada rescinded the cap on owner-
ship of mobile spectrum. Up to that time, Canadian carriers were 
limited to a maximum of 55 megahertz of mobile spectrum. After a 
public consultation earlier in 2004 as to whether the cap should be 
maintained, removed or increased, Industry Canada advised that 
the cap would be removed, effective immediately. 

Fixed Wireless Spectrum Auction 

On February 9, 2004, Industry Canada commenced an auction for 
one block of 30 megahertz of spectrum in the 2300 MHz band as 
well as three blocks of 50 megahertz of spectrum and one block of 
25 megahertz of spectrum in the 3500 MHz band. The auction was 
completed on February 16, 2004. There were over 172 geographic 
licence areas in Canada for each available block. Licencees have 
flexibility in determining the services to be offered and the tech-
nologies to be deployed in the spectrum. Industry Canada expected 
that the spectrum will be used for point-to-point or point-to-multi-
point broadband services. Wireless participated in this spectrum 
auction and, as a result, acquired 33 blocks of spectrum in various 
licence areas for an aggregate bid price of $6 million.

Industry Canada initiated another auction process to make avail-
able the blocks of spectrum that did not sell in the February 2004 
process. Parties were able to identify those blocks that they were 

Tower Policy

On June 28, 2007, Industry Canada released its new Tower Policy 
(CPC-2-0-03  –  Radiocommunication  and  Broadcasting  Antenna 
Systems). The policy will require wireless carriers and broadcasters 
to engage in more local and public consultation prior to erecting  
or significantly modifying antenna structures. The new policy could 
make it more difficult for Wireless and Rogers Broadcasting to erect 
towers required for their businesses. The new policy was effective 
January 1, 2008.

Inukshuk

On  March  31,  2006,  Industry  Canada  approved  the  transfer  of 
Wireless’  Inukshuk  licence  to  Inukshuk  Wireless  Partnership,  a 
Rogers-Bell  joint  venture.  New  licence  terms  were  also  issued. 
These  licence  terms  require  Inukshuk  to  return  spectrum  that 
it is not using as of December 31, 2009. At the same time as the 
licence was issued, Industry Canada issued their new policy on the 
2.5 GHz spectrum used by Inukshuk. The policy confirms that the 
spectrum is currently only to be used for fixed services (which, in 
Canada, includes portable services). Companies that wish to have 
a mobile licence for this spectrum will be required to apply for a 
mobile licence and will be required to return one-third of the spec-
trum to the government. The returned spectrum will be auctioned. 
There is no assurance that Wireless or any other incumbent licencee 
would be allowed to purchase the spectrum at an auction. See dis-
cussion below entitled “We Are and Will Continue to Be Involved 
in Litigation”.

In  SAB-002-06  Consultation  on  Implementation  Matters  Related 
to  the  Band  Plan  and  the  Mobile  Service  for  the  Band  2500  –   
2690 MHz, Industry Canada announced a consultation process on 
2.5  GHz  spectrum.  This  process  is  to  include  a  discussion  of  the 
implementation matters associated with harmonizing with the U.S. 
band plan. The process will also examine issues related to setting 
a firm transition date to allow for nation-wide implementation of 
the band plan and the mobile service.

Wireless Video Services

In a decision issued on April 12, 2006, the CRTC determined that 
the mobile TV services provided by Wireless are exempt from regu-
lation because they are delivered over the Internet. Furthermore, 
the CRTC has promulgated a new order that will exempt all mobile 
TV services from regulation, whether they are delivered over the 
Internet  or  not.  However,  point-to-multipoint  services  are  not 
exempt from regulation. We believe that this decision will allow 
Wireless to offer innovative new services with a minimum of regu-
latory impediments.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

51

 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

C ABLE REGUL ATION AND REGUL ATORY DEVELOPMENTS 
Part II Fees

The CRTC collects two different types of fees from broadcast licen-
cees. These are known as Part I and Part II fees. In 2003 and 2004, 
lawsuits were commenced in the Federal Court, alleging that the 
Part II licence fees are taxes rather than fees and that the regula-
tions authorizing them are unlawful. On December 14, 2006, the 
Federal Court ruled that the CRTC did not have the jurisdiction to 
charge Part II fees. The Court ruled that licencees were not entitled 
to a refund of past fees paid. Both the Crown and the applicants 
have appealed this case to the Federal Court of Appeal. The appli-
cants are seeking an order requiring a refund of past fees paid. The 
Crown is seeking to reverse the finding that Part II fees are unlaw-
ful. On October 15, 2007, the CRTC sent a letter to all broadcast 
licencees, including Cable and Rogers Broadcasting, stating that 
the CRTC would not collect Part II licence fees due on November 30,  
2007 and subsequent years unless the Federal Court of Appeal or 
the Supreme Court of Canada (should the case be appealed to that 
level) reverses the Federal Court’s decision. The Federal Court of 
Appeal heard the appeal on December 4 and 5, 2007, but has not 
yet rendered a decision. 

access and advertising. The reports’ recommendations, if adopted, 
could have a material impact on our Broadcasting and Cable opera-
tions. The reports’ recommendations will be examined in the April 
hearing. 

Fee-for-Carriage and Distant Signal Fees

On  May  17,  2007,  the  CRTC  released  Determination  regarding 
certain aspects of the regulatory framework for over-the-air tele-
vision; Broadcasting Public Notice CRTC 2007-53. In that decision, 
the  Commission  determined  that  it  would  not  adopt  a  fee  for 
the  carriage  of  over-the-air  television  stations  by  Broadcasting 
Distribution Undertakings. On November 6, 2007, the Commission 
determined that it would broaden the scope of Review of the regu-
latory frameworks for broadcasting distribution undertakings and 
discretionary programming services; Broadcasting Notice of Public 
Hearing CRTC 2007-10 by including a re-examination of the fee-for-
carriage issue. On November 30, 2007, the Commission clarified that 
it considered issues related to distant signals to be within the scope 
of this proceeding. We expect that some parties to the proceeding 
will make proposals for increases in the fees that we pay for these 
distant signals. 

Diversity of Ownership

Canadian Television Fund

In  light  of  recent  acquisition  announcements  in  the  Canadian 
broadcasting  industry,  the  CRTC  launched  a  public  proceeding 
to review its approach to ownership consolidation and the avail-
ability  of  a  diversity  of  voices  in  the  broadcasting  system.  The 
CRTC examined issues such as common ownership; concentration 
of  ownership;  horizontal  and  vertical  integration;  the  benefits 
policy; licence trafficking; as well as the CRTC’s relationship with 
the Competition Bureau. The decision was released on January 15, 
2008. The decision announced that companies would not be able 
to own local newspapers, television stations and radio stations in 
a  given  local  market.  Television  broadcasters  cannot  own  more 
than 45% of the market (including both over-the-air and specialty) 
measured by total hours tuned. Broadcast distribution undertak-
ings cannot control all of the distribution network in the market. 
Management does not believe that these restrictions will impact 
our current plans. 

Review of Broadcasting Regulations

On May 10, 2007, the Chair of the CRTC announced that the CRTC 
had commissioned a report to look at all Canadian broadcasting 
regulations. The report will look at each regulation or policy and 
ask what its original purpose was, whether it is still relevant and 
effective and whether it should be retained, improved, streamlined  
or eliminated. A hearing on this matter is scheduled for April 7, 
2008. On July 5, 2007, the CRTC issued Broadcasting Notice of Public 
Hearing CRTC 2007-10; Review of the regulatory frameworks for 
broadcasting distribution undertakings and discretionary program-
ming services. This proceeding is a comprehensive review of the 
regulations affecting cable operators and pay and specialty ser-
vices. The CRTC has made a number of proposals designed to move 
away from detailed regulation and rely more on market forces. 

On  September  12,  2007,  the  CRTC  released  the  Dunbar/Leblanc 
report. The report recommended changes to the rules in a number  
of  areas  including  simultaneous  substitution,  genre  protection, 

On February 20, 2007, the CRTC set up a task force to investigate 
issues related to the funding of Canadian programming and the 
governance of the Canadian Television Fund. It consulted broadly 
within the industry and issued a Report with recommendations on 
June 29, 2007. Among other things, the Report recommended that 
the Broadcasting Distribution Regulations be amended so that funds 
contributed by broadcast distribution undertakings be allocated to 
a more flexible and market-oriented private sector funding stream, 
and that a $25 million New Media Fund be established. The CRTC 
then  asked  for  comments  on  the  Task  Force’s  recommendations 
and received 184 comments on July 27, 2007, from all sectors of the 
broadcasting industry. On November 5, 2007, the CRTC announced 
it would hold a public hearing on a variety of issues raised in the 
Report, primarily related to the establishment of the private sector 
funding stream and the criteria that must be met in order to access 
the funding. However, it also announced it would examine at the 
hearing whether BDUs and VOD services should contribute more to 
the fund (BDUs already contribute 5% of their gross broadcasting  
revenues  while  VOD  services  contribute  5%  of  gross  revenues 
(defined as 50% of the retail price for a VOD title)). We expect that 
a number of parties to the proceeding will support increases to the 
contributions currently made by BDUs and VOD services. 

Local Telephone Forbearance

On April 4, 2007, the Federal Cabinet overturned the CRTC’s 2006 
Local Forbearance Decision. Effective April 4, 2007, the CRTC rules 
on  winback  (which  prohibited  the  incumbent  phone  companies 
from contacting customers for three months after they chose an 
alternate  telephone  provider)  and  promotions  (which  imposed 
competitive  safeguards  for  temporary  pricing  changes)  were 
removed. In addition, the incumbent phone companies are able to 
apply for deregulation by simply showing that they compete with a 
wireline facilities-based provider and a wireless facilities provider in 
a telephone exchange. As long as the competitive wireline facilities  

52 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

provider’s  service  is  available  to  75%  of  the  subscribers  in  an 
exchange and the incumbents meet quality of service tests (which 
were  reduced  by  the  Cabinet),  the  incumbents  are  deregulated 
within 120 days of application to the CRTC. 

Distribution of Digital Television Signals

On January 7, 2005, the CRTC released a public notice calling for 
comments on the transition of analog pay and specialty services 
from  analog  distribution  to  digital  distribution.  A  decision  was 
released on February 28, 2006. The decision provides cable opera-
tors,  such  as  Cable,  with  increased  flexibility  to  package  analog 
services in digital theme packages and in a la carte “pick packs”. The 
analog services must be sold in digital tiers that “mirror” the analog 
tiers until at least 2010 and in some circumstances, until 2013. The 
decision also allows entire analog tiers to be moved to digital once 
85% of the customers who have that tier have a digital box.

Essential Facilities

On November 9, 2006, the CRTC issued Telecom Public Notice CRTC 
2006-14; Review of regulatory framework for wholesale services and 
definition of essential service. This proceeding considered a revised 
definition of essential service, and the classifications and pricing 
principles for essential and non-essential services made available 
by incumbent telephone companies, cable carriers and competitive 
local  exchange  carriers  to  other  competitors  at  regulated  rates 
(wholesale services). An oral hearing took place in October 2007 
and we expect a decision in 2008. Any reduction in the wholesale 
services available to Cable or any increase in the prices of those 
services as a result of this proceeding could have a serious and neg-
ative effect on Cable’s business plan.

MEDIA R EGUL ATION AND R EGUL ATORY D EVELOPMENTS
Commercial Radio Policy 2006

In 2006, the CRTC released its revised policy for commercial radio. 
The CRTC decided not to raise Canadian content levels for stations 
with mainstream music formats. Cancon levels remain unchanged 
at 35%. Instead, the CRTC decided to place additional emphasis on 
the development and promotion of Canadian talent. Taking effect 
on  September  1,  2007,  the  CRTC  raised  annual  contributions  for 
Canadian Content Development (“CCD”) from their current levels. 
A percentage of revenue formula (0.5% for station annual revenue 
over $1.25 million) will increase the annual payments made by most 
of the Rogers Radio stations. The tangible benefits test for radio 
station acquisitions remains unchanged at 6% of the value of the 
transaction. The CRTC denied requests to increase the benefits test 
to 10%. The CRTC approved the creation of a new Digital Radio 
licence category. Existing transitional licences can be converted to 
these new Digital radio licences, and licencees have the ability to 
provide completely separate programming. There will no longer be 
a requirement to simulcast the programming from the analog radio 
signal. Rogers Broadcasting is the licencee of transitional digital 
radio licences in Toronto, Vancouver and Ottawa.

Commercial Radio Copyright Tariffs

In October 2005, the Copyright Board released its decision relating  
to  the  Society  of  Composers,  Authors  and  Music  Publishers  of 
Canada  (“SOCAN”)  and  Neighbouring  Rights  Collective  Society 

(“NRCS”)  tariffs  affecting  commercial  radio  broadcasters. 
Retroactive to January 2003, the royalty rates for both tariffs would 
have increased significantly. The new rates imposed by the Board 
affected the results of Media’s radio operations. However, following  
a successful appeal decision from the Federal Court of Appeal in 
October 2006, the Copyright Board will now have to re-examine 
the basis upon which the tariff increases had been approved. Such 
a process is underway.

Satellite Radio Services

On June 16, 2005, the CRTC issued decisions approving three new 
subscription radio services. These decisions were appealed to the 
Federal Cabinet and these appeals were not successful. Two of the 
services  are  satellite-delivered,  partnering  with  established  and 
well-financed satellite radio operators in the U.S. These two ser-
vices have now launched. These new subscription services offer a 
wide variety of music and spoken word programming channels, and 
will compete for audiences with the Media radio stations in mar-
kets across Canada. However, given that these new services are also 
prohibited from carrying local programming content and selling 
local advertising, the Media radio stations expect to sustain their 
competitive advantage as local broadcasters in their local markets.

2007 CRTC Policy for Specialty and Pay TV Sector 

On July 28, 2006, the CRTC administratively renewed the licences 
for a number of programming services that were first licenced in 
2000/2001,  extending  their  expiry  dates  to  August  31,  2009.  The 
CRTC decided to extend these licences by two years so that it can 
take into account the determinations that will result from its review 
of the policy framework for discretionary programming services. 
This applies to the video-on-demand service operated by Cable, as 
well as all specialty and digital services operated by Media (Rogers 
Sportsnet, G4TechTV Canada and The Biography Channel Canada). 

See  above  under  Cable  regarding  the  Review  of  Broadcasting 
Regulations, Part II Fees and Diversity of Ownership.

COMPETITION IN OUR B USINESSES
We currently face effective competition in each of our primary busi-
nesses from entities providing substantially similar services, some 
of which have significantly greater resources than we do. Each of 
our segments also faces competition from entities utilizing alterna-
tive communications and transmission technologies and may face 
competition  from  other  technologies  being  developed  or  to  be 
developed in the future. Below is a discussion of the specific com-
petition facing each of our Wireless, Cable and Media businesses.

Wireless Competition

At December 31, 2007, the highly-competitive Canadian wireless 
industry  had  approximately  20  million  subscribers.  Competition 
for wireless subscribers is based on price, scope of services, service 
coverage, quality of service, sophistication of wireless technology, 
breadth of distribution, selection of equipment, brand and mar-
keting. Wireless also competes with its rivals for dealers and retail 
distribution outlets.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

53

 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

In the wireless voice and data market, Wireless competes primar-
ily with two other national wireless service providers and regional 
players, and with resellers such as Virgin Mobile Canada, Primus, 
Vidéotron, and other emerging providers using alternative wireless 
technologies, such as WiFi “hotspots”. Wireless messaging (or one-
way paging) also competes with a number of local and national 
paging  providers  and  potential  users  of  wireless  voice  and  data 
systems may find their communications needs satisfied by other 
current or development technologies, such as WiFi “hotspots” or 
trunk radio systems, which have the technical capability to handle 
mobile telephone calls. 

In 2008, an auction of AWS spectrum will take place. The auction 
rules set aside 40 MHz of spectrum that only new entrants can bid 
on. In addition, new entrants have the right to roam on incumbents’ 
networks at commercial rates, both in-territory (for five years) and 
out-of-territory (for 10 years). These rules will likely create addi-
tional competition for Wireless. See the section entitled “Wireless 
Regulation and Regulatory Developments” for further details.

Cable Competition

Canadian cable television systems generally face legal and illegal  
competition from several alternative Canadian multi-channel broad-
casting distribution systems, illegal U.S. direct broadcast satellite  
service providers, terrestrially-based video service providers, satellite  
master antenna television, and multi-channel, multi-point wire-
less distribution systems, as well as from the direct reception by 
antenna  of  over-the-air  local  and  regional  broadcast  television 
signals. In addition, the availability of television shows and mov-
ies on the Internet is increasingly becoming a direct competitor to 
Canadian cable television systems.

Cable’s Internet access services compete generally with a number of 
other Internet Service Providers (“ISPs”) offering competing residen-
tial and commercial dial-up and high-speed Internet access services. 
The Rogers Hi-Speed Internet Express, Extreme, Extreme Plus, Lite 
and Ultra-Lite services, where available, compete directly with Bell’s 
DSL Internet service in the Internet market in Ontario, with the DSL 
Internet services of Aliant in New Brunswick and Newfoundland 
and Labrador, and various DSL resellers in local markets.

Rogers  Retail  competes  with  other  DVD  and  video  game  sales 
and rental store chains, as well as individually owned and oper-
ated outlets and, more recently, online-based subscription rental 
services  and  illegally  downloaded  movies  and  television  shows. 
Competition is principally based on location, price and availability 
of titles. Rogers Retail also competes with other retail stores that 
sell wireless and video products of our competitors.

One of the biggest forces for potential change in the telecommu-
nications industry is the threat of substitution of the traditional 
wireline  video,  voice  and  data  services  by  new  technologies. 
Wireless is often cited as an eventual replacement for the standard 
home telephone, although experience shows that mobile phones 
are used primarily as second lines. The popularity of mobile phones 
among younger generations has resulted in some abandonment of 
wireline service. Internet delivery has the potential to be a threat 
to voice and video service delivery. Younger generations use the 
Internet as a substitute for traditional wireline telephone and tele-
vision services. 

54 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

Media Competition 

Broadcasting’s radio stations compete with the other stations in 
their respective market areas as well as with other media, such as 
newspapers,  magazines,  television,  outdoor  advertising,  direct 
mail  marketing  and  the  Internet.  Competition  within  the  radio 
broadcasting industry occurs primarily in individual market areas, 
amongst individual market stations. On a national level, Media’s 
Broadcasting division competes generally with other larger radio 
operators, which own and operate radio station clusters in markets 
across Canada. Additionally, over the past several years the CRTC has 
granted additional licences in various markets for the develop ment 
of new radio stations, which in turn provide additional competi-
tion to the established stations in the respective markets. Two new 
licenced  satellite  subscription-based  radio  services  now  provide 
competition to Broadcasting’s radio stations. New technologies, 
such as on-line web information services, music downloading, MP3 
players and on-line music streaming services, provide competition 
for broadcasting radio stations’ audience share.

On a product level, The Shopping Channel competes with various 
retail  stores,  catalog  retailers,  Internet  retailers  and  direct  mail 
retailers. On a broadcasting level, The Shopping Channel competes 
with other television channels for viewer attention and loyalty, and 
particularly with infomercials selling products on television.

The  Canadian  magazine  industry  is  highly-competitive,  compet-
ing for both readers and advertisers. This competition comes from 
other  Canadian  magazines  and  from  foreign,  mostly  U.S.,  titles 
that sell in significant quantities in Canada. In the past, the com-
petition from foreign titles has been restricted to competition for 
readers as there have been restrictions on foreigners operating in 
the Canadian magazine advertising market. These restrictions were 
significantly reduced as a result of the enactment in 1999 of the 
Foreign Publishers Advertising Services Act (Canada) and amend-
ments to the Canadian Tax Act. Increasing competition from U.S. 
magazines for advertising revenues is expected in the coming years. 
On-line information and entertainment websites compete with the 
Canadian magazine publications for readership and revenue.

OMNI, Citytv and Sportsnet compete principally for viewers and 
advertisers  with  television  stations  that  broadcast  in  their  local 
markets.  These  include  Canadian  television  stations  as  well  as 
U.S.  border  stations,  specialty  channels  and  increasingly  with 
other distant Canadian signals and U.S. border stations given the 
time-shifting capacity available to digital subscribers. On-line infor-
mation and entertainment and entertainment websites, and video 
downloading compete with OMNI, Citytv and Sportsnet for share 
of viewership. 

RISkS AND U NCERTAINTIES A FFEC TING OUR B USINESSES 
Our business is subject to risks and uncertainties that could result 
in a material adverse effect on our business and financial results.  
A discussion of the risks and uncertainties to us and our subsidiar-
ies, as well as a discussion of the specific risks and uncertainties 
associated with each of our businesses, is presented below. 

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

RISkS AND UNCERTAINTIES APPLIC ABLE TO RCI AND   
ITS SUBSIDIARIES
We Face Substantial Competition.

The competition facing our businesses is described in the section 
entitled “Competition In Our Businesses”. There can be no assur-
ance that our current or future competitors will not provide services 
comparable or superior to those we provide, or at lower prices, 
adapt more quickly to evolving industry trends or changing market 
requirements, enter the market in which we operate, or introduce 
competing services. Any of these factors could reduce our market 
share or decrease our revenue or increase churn. Wireless antici-
pates some ongoing re-pricing of the existing subscriber base as 
lower pricing offered to attract new customers is extended to or 
requested by existing customers. In addition, as wireless penetration  
of the population deepens, new wireless customers may generate 
lower average monthly revenues than those from its existing cus-
tomers, which could slow revenue growth.

The CRTC Broadcasting Distribution Regulations do not allow Cable 
or its competitors to obtain exclusive contracts in buildings where 
it is technically feasible to install two or more systems. 

We Are Controlled by One Shareholder.

At December 31, 2007, we had outstanding 112,462,014 RCI Class A 
Voting shares. To the knowledge of our Directors and Officers, the 
only person or corporation beneficially owning, directly or indi-
rectly, or exercising control or direction over more than 10% of our 
outstanding voting shares is Edward S. Rogers, our President and 
CEO, and a Director. As of December 31, 2007, Edward S. Rogers ben-
eficially owned or controlled 102,232,198 RCI Class A Voting shares, 
representing approximately 90.9% of the issued and outstanding 
RCI  Class  A  Voting  shares,  which  class  is  the  only  class  of  issued 
shares carrying the right to vote in all circumstances. Accordingly, 
Edward S. Rogers is able to elect all of our Board of Directors and to 
control the vote on matters submitted to a vote of our shareholders. 

Our Holding Company Structure May Limit Our Ability to  
Meet Our Financial Obligations.

As a holding company, our ability to meet our financial obligations 
is dependent primarily upon the receipt of interest and principal 
payments on intercompany advances, rental payments, cash divi-
dends  and  other  payments  from  our  subsidiaries  together  with 
proceeds raised by us through the issuance of equity and debt and 
from the sale of assets.

Substantially all of our business activities are operated by our sub-
sidiaries, other than certain centralized functions, such as payables, 
remittance processing, call centres, real estate, and certain shared 
information  technology  functions.  All  of  our  subsidiaries  are 
distinct legal entities and have no obligation, contingent or other-
wise, to make funds available to us whether by dividends, interest 
payments, loans, advances or other payments, subject to payment 
arrangements on intercompany advances. In addition, the payment 
of dividends and the making of loans, advances and other payments 
to us by these subsidiaries are subject to statutory or contractual 
restrictions, are contingent upon the earnings of those subsidiaries  
and  are  subject  to  various  business  and  other  considerations. 
Certain subsidiaries provide unsecured guarantees of our bank and 
public debt and cross-currency interest rate exchange agreements.

Changes in Government Regulations Could Adversely Affect Our 
Results of Operations in Wireless, Cable and Media.

As  described  under  Government  Regulation  and  Regulatory 
Developments, substantially all of our business activities are reg-
ulated by Industry Canada and/or the CRTC, and accordingly our 
results of operations on a consolidated basis could be adversely 
affected by changes in regulations and by the decisions of these 
regulators. This regulation relates to, among other things, licenc-
ing, competition, the cable television programming services that 
we must distribute, wireless and wireline interconnection agree-
ments, the rates we may charge to provide access to our network 
by third parties, resale of our networks and roaming on to our net-
works, our operation and ownership of communications systems 
and our ability to acquire an interest in other communications sys-
tems. In addition, the costs of providing services may be increased 
from time-to-time as a result of compliance with industry or legis-
lative initiatives to address consumer protection concerns or such 
Internet-related issues as copyright infringement, unsolicited com-
mercial e-mail, cyber-crime and lawful access. Our cable, wireless 
and broadcasting licences may not generally be transferred with-
out regulatory approval.

Generally,  our  licences  are  granted  for  a  specified  term  and  are 
subject to conditions on the maintenance of these licences. These 
licencing conditions may be modified at any time by the regulators. 
The regulators may decide not to renew a licence when it expires 
and any failure by us to comply with the conditions on the mainte-
nance of a licence could result in a revocation or forfeiture of any 
of our licences or the imposition of fines. 

The  licences  include  conditions  requiring  us  to  comply  with 
Canadian ownership restrictions of the applicable legislation. We 
are currently in compliance with all of these Canadian ownership 
and control requirements. However, were these requirements to be 
violated, we would be subject to various penalties, possibly includ-
ing, in the extreme case, the loss of a licence.

We May Engage in Unsuccessful Acquisitions or Divestitures.

Acquisitions of complementary businesses and technologies, devel-
opment of strategic alliances and divestitures of portions of our 
business are an active part of our overall business strategy. Services, 
technologies, key personnel or businesses of acquired companies 
may  not  be  effectively  assimilated  into  our  business  or  service 
offerings and our alliances may not be successful. We may not be 
able to successfully complete any divestitures on satisfactory terms, 
if at all. Divestitures may result in a reduction in our total revenues 
and net income.

We Have Substantial Debt and Interest Payment Requirements 
that May Restrict our Future Operations and Impair our Ability 
to Meet our Financial Obligations.

Our  substantial  debt  may  have  important  consequences.  For 
instance, it could:
•	 Make	it	more	difficult	for	us	to	satisfy	our	financial	obligations;
•	 Require	 us	 to	 dedicate	 a	 substantial	 portion	 of	 any	 cash	 flow	
from operations to the payment of interest and principal due 
under our debt, which would reduce funds available for other 
business purposes;

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

55

 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

•	 Increase	 our	 vulnerability	 to	 general	 adverse	 economic	 and	

industry conditions;

•	 Limit	our	flexibility	in	planning	for,	or	reacting	to,	changes	in	our	

business and the industry in which we operate;

•	 Place	us	at	a	competitive	disadvantage	compared	to	some	of	our	

competitors that have less financial leverage; and

•	 Limit	our	ability	to	obtain	additional	financing	required	to	fund	
working capital and capital expenditures and for other general 
corporate purposes.

Our ability to satisfy our obligations and to reduce our total debt 
depends on our future operating performance and on economic, 
financial, competitive and other factors, many of which are beyond 
our control. Our business may not generate sufficient cash flow 
and future financings may not be available to provide sufficient net 
proceeds to meet these obligations or to successfully execute our 
business strategy.

We Are Subject to Various Risks from Competing Technologies.

There are several technologies that may impact the way in which 
our services are delivered. These technologies include broadband, 
IP-based voice, data and video delivery services; the mass market 
deployment  of  optical  fibre  technologies  to  the  residential  and 
business markets; the deployment of broadband wireless access, 
and wireless services using radio frequency spectrum to which we 
may have limited access. These technologies may result in signifi-
cantly different cost structures for the users of the technologies, 
and  may  consequently  affect  the  long-term  viability  of  certain 
of our currently deployed technologies. Some of these new tech-
nologies may allow competitors to enter our markets with similar 
products  or  services  that  may  have  lower  cost  structures.  Some 
of these competitors may be larger with more access to financial 
resources than we have.

We May Fail to Achieve Expected Revenue Growth from New and 
Advanced Services.

We expect that a substantial portion of our future revenue growth 
will be achieved from new and advanced services. Accordingly, we 
have invested and continue to invest significant capital resources in 
the development of our networks in order to offer these services. 
However, there may not be sufficient consumer demand for these 
new and advanced services. Alternatively, we may fail to anticipate 
or satisfy demand for certain products and services, or may not be 
able to offer or market these new products and services successfully 
to subscribers. The failure to attract subscribers to new products and 
services, or failure to keep pace with changing consumer preferences 
for products and services, would slow revenue growth and have a 
material adverse effect on our business and financial condition.

We Are Highly-Dependent Upon our Information Technology 
Systems and the Inability to Enhance our Systems or a Security 
Breach or Disaster Could Have an Adverse Impact on our 
Financial Results and Operations.

The day-to-day operations of our businesses are highly-dependent 
on their information technology systems. An inability to enhance 
information technology systems to accommodate additional cus-
tomer growth and support new products and services could have an 

adverse impact on our ability to acquire new subscribers, manage 
subscriber churn, produce accurate and timely subscriber invoices, 
generate revenue growth and manage operating expenses, all of 
which could adversely impact our financial results and position. 

In addition,  we use industry standard network and information 
technology security, survivability and disaster recovery practices. 
A portion of our employees and critical elements of the network 
infrastructure and information technology systems are located at 
the corporate offices in Toronto, Ontario, and Brampton, Ontario, 
as well as an operations facility in Markham, Ontario. In the event 
that we cannot access these facilities, as a result of a natural or 
manmade disaster or otherwise, operations may be significantly 
affected and may result in a condition that is beyond the scope of 
our ability to recover without significant service interruption and 
commensurate revenue and customer loss.

We Are Subject to General Economic Conditions.

Our businesses are affected by general economic conditions, con-
sumer confidence and spending. A recession or decline in economic 
activity or economic uncertainty may erode consumer confidence 
and materially reduce discretionary consumer spending. Any reduc-
tion  in  discretionary  spending  by  consumers  or  weak  economic 
conditions may materially negatively affect us through decreased 
demand for our products and services including decreased advertis-
ing, decreased revenue and profitability, higher churn and higher 
bad debt expense.

Network Failures Could Reduce Revenue and Impact  
Customer Service. 

The failure of the networks or a component of the networks would, 
in some circumstances, result in an indefinite loss of service for our 
customers  and  could  adversely  impact  our  financial  results  and 
position. In addition, we rely on business partners to carry certain 
of our customers’ traffic. The failure of one of these carriers might 
also cause an interruption in service for our customers that would 
last until we could reroute the traffic to an alternative carrier.

We Are and Will Continue to Be Involved in Litigation.

In  August  2004,  a  proceeding  under  the  Class  Actions  Act 
(Saskatchewan) was brought against providers of wireless commu-
nications in Canada. Since that time, similar proposed class actions 
have also been commenced in Newfoundland and Labrador, New 
Brunswick, Nova Scotia, Québec, Ontario, Manitoba, Alberta and 
British Columbia. The proceeding involves allegations by wireless 
customers of, among other things, breach of contract, misrepre-
sentation, false advertising and unjust enrichment with respect to 
the system access fee charged by Wireless to some of its customers. 
The  plaintiffs  seek  unquantified  damages  from  the  defendants. 
Wireless  believes  it  has  a  good  defence  to  the  allegations.  The 
plaintiffs applied for an order certifying a national class action in 
Saskatchewan. In September 2007, the Saskatchewan court granted 
the plaintiffs’ application to have the proceeding certified as a class 
action.  We  are  applying  for  leave  to  appeal  this  decision  to  the 
Saskatchewan Court of Appeal. In February 2008, the Saskatchewan 
Court granted our application to amend the certification order so 
as to exclude from the class of plaintiffs any customer bound by 

56 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

an arbitration clause with Wireless or Fido. We have not recorded 
a liability for this contingency since the likelihood and amount of 
any potential loss cannot be reasonably estimated. If the ultimate 
resolution of this action differs from our assessment and assump-
tions, a material adjustment to our financial position and results of 
operations could result.

In December 2004, we were served with a court order compelling 
us to produce certain records and other information relevant to an 
investigation initiated by the Commissioner of Competition under 
the misleading advertising provisions of the Competition Act with 
respect to our system access fee. In July 2007, we were advised by 
the Competition Bureau that the inquiry has been discontinued.

In April 2004, a proceeding was brought against Fido and others 
claiming  damages  totalling  $160  million,  specific  performance, 
breach of contract, breach of confidence and breach of fiduciary duty. 
The proceeding is seeking to add Inukshuk Wireless Partnership, our 
50% owned joint venture, as a party to the action. The proceeding 
is at an early stage. We believe we have good defences to the claim 
and no amounts have been provided in the accounts.

We  believe  that  we  have  adequately  provided  for  income  taxes 
based on all of the information that is currently available. The calcu-
lation of income taxes in many cases, however, requires significant 
judgment in interpreting tax rules and regulations. Our tax filings 
are subject to audits which would materially change the amount of 
current and future income tax assets and liabilities and could, in cer-
tain circumstances, result in assessment of interest and penalties.

There exist certain other claims and potential claims against us, 
none of which is expected to have a material adverse effect on our 
consolidated financial position.

Tariff Increases Could Adversely Affect Results of Operations.

Copyright liability pressures continue to affect our services. If fees 
were to increase, such increases could adversely affect our results 
of operations. 

WIRELESS R ISkS AND U NCERTAINTIES
The Spectrum Auction Could Increase Competition.

On November 28, 2007, Industry Canada released its policy frame-
work for the upcoming AWS auction in a document entitled: Policy 
Framework for the Auction for Spectrum Licences for Advanced 
Wireless Services and other Spectrum in the 2 GHz Range. Of the 
90 MHz of available AWS spectrum, 40 MHz have been set aside 
for new entrants. The auction will take place commencing May 27, 
2008. The results of this auction could create additional competi-
tion for Wireless. See the section entitled “Wireless Regulation and 
Regulatory Developments” for further details.

Long-Distance Equal Access Could Increase Competition.

The CRTC’s three-year Work Plan indicates their intent to review 
the  issue  of  Long-Distance  Equal  Access  for  Wireless  Carriers.  If 
required, this may introduce additional competition in the provision 
of wireless long-distance, as well as impact Wireless’ long-distance 
revenues.

The Recommendation of the National Wireless Tower Policy 
Review Could Increase Wireless’ Costs or Delay the Expansion of 
Wireless’ Networks.

On  June  28,  2007,  Industry  Canada  released  a  new  Tower  Policy 
(CPC-2-0-03).  On  June  28,  2007,  Industry  Canada  released  a  new 
antenna siting policy that took effect on January 1, 2008. The new 
policy affects all parties that plan to install or modify an antenna 
system, including Personal Communications Services (“PCS”), cel-
lular and broadcasting service providers. Among other things, the 
policy  requires  that  antenna  proponents  must  consider  the  use 
of  existing  antenna  structures  before  proposing  new  structures 
and owners of existing systems must respond to sharing requests. 
Antenna proponents must also undertake public notification using 
defined processes and must address local requirements and con-
cerns. Certain types of antenna installations are excluded from the 
requirement to consult with local authorities and the public.

Changes in Technology Could Increase Competition.

Wireless is presently the only carrier in Canada operating on the 
world  standard  GSM/GPRS/EDGE/HSPA  technology.  As  a  result, 
Wireless is able to offer its customers the ability to roam in other 
countries using a variety of handsets, and is effectively the exclu-
sive provider of wireless services to visitors to Canada from many 
other countries. If any other service provider introduces services 
using the same technology as Wireless, this could reduce Wireless’ 
market share or revenue. In addition, Wireless is also able to obtain 
access to a wide variety of handsets that are often not available to 
its competitors.

Foreign Ownership Changes Could Increase Competition.

Wireless could face increased competition if there is a removal or 
relaxation of the limits on foreign ownership and control of wire-
less  licences.  Legislative  action  to  remove  or  relax  these  limits 
could result in foreign telecommunication companies entering the 
Canadian wireless communications market, through the acquisition 
of either wireless licences or of a holder of wireless licences. The 
entry into the market of such companies with significantly greater 
capital resources than Wireless could reduce Wireless’ market share 
and cause Wireless’ revenues to decrease.

There is No Guarantee that Wireless’ Third Generation 
Technology Will Be Competitive or Compatible with Other 
Technologies or Will Be Deployed as Planned.

Wireless  began  deploying  a  3G  wireless  network  in  2006  based 
upon UMTS/HSPA technology, which is currently the most widely 
deployed worldwide, and which Wireless expects will provide it 
with data speeds that are superior to those offered by other 3G 
wireless technologies and which will enable Wireless to add incre-
mental voice and data capacity at a lower cost. While Wireless and 
other U.S. and international operators have selected these tech-
nologies  as  an  evolutionary  step  from  their  current  and  future 
networks, other competing technologies are being developed and 
implemented in both Canada and other parts of the world. None 
of  the  competing  3G  technologies  are  directly  compatible  with 
each other. If the third generation technology that gains the most 
widespread acceptance is not compatible with Wireless’ networks, 
competing services based on such alternative technology may be 
preferable to subscribers and Wireless’ business may be materially 
adversely affected.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

57

 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

In order to implement the transition to third generation technol-
ogy successfully:
•	 Network	technology	developers	must	complete	the	refinement	
of  third  generation  network  technologies,  in  Wireless’  case 
UMTS/HSPA; and

•	 Wireless	must	complete	the	implementation	of	the	supporting	
wireline network infrastructure to support third generation tech-
nologies, which will include design and installation of upgrades 
to existing network equipment.

other things, extend delivery times, raise prices and limit supply 
due to their own shortages and business requirements. If these sup-
pliers fail to deliver products and services on a timely basis or fail 
to develop and deliver handsets that satisfy Wireless’ customers’ 
demands, this could have a negative impact on Wireless’ business, 
financial condition and results of operations. Similarly, interruptions  
in  the  supply  of  equipment  for  our  networks  could  impact  the 
quality of Wireless’ service or impede network development and 
expansion.

Wireless cannot be certain that these steps will be completed in the 
time frame or at the cost anticipated. Wireless’ third generation  
technology  network  may  rely,  in  some  instances,  on  new  and 
unproven technology. As with any new technology, there is a risk 
that the new technology Wireless has chosen for its network will 
not perform as expected, that Wireless may be unable to integrate 
the new technology with current technology and that Wireless may 
be unable to deliver next generation services in a cost-effective 
manner.  The  occurrence  of  any  of  these  difficulties  could  delay 
the  development  of  Wireless’  network,  which  could  materially 
adversely affect Wireless’ business.

Wireless’ Expansion and Investment in the Inukshuk Business 
May Have Considerable Risks.

In 2000, Fido obtained licences in the 2.5 MHz or MCS spectrum. 
This spectrum was acquired in a competitive licencing process and 
accordingly is subject to rollout commitments and commitments to 
fund a “Learning Plan”. If Wireless is unable to roll out the service 
in accordance with Industry Canada requirements, the MCS licences 
could be revoked by Industry Canada.

On September 16, 2005, Wireless announced a joint venture with 
Bell Canada to build a nationwide fixed wireless network by pool-
ing our respective fixed wireless spectrum holdings and access to 
combined cellular tower and backhaul assets. This joint venture, 
known as Inukshuk, will require significant funding, will generate 
losses in the start-up phases, and entails risks and uncertainties. 
Amongst other things, the nationwide fixed wireless network that 
the joint venture plans to fund and deploy is based upon an early 
generation of a relatively new technology, the standards for which 
may not become widely adopted. In addition, there is no certainty 
that the services that will be enabled by the fixed wireless network 
will function as planned or that such services would attract wide 
customer  adoption  at  price  points  that  would  enable  the  joint   
venture to recover its costs.

Wireless is Dependent on Certain key Infrastructure and Handset 
Vendors, Which Could Impact the Quality of Wireless’ Services or 
Impede Network Development and Expansion.

Wireless has relationships with a small number of essential network  
infrastructure and handset vendors, over which it has no opera-
tional or financial control and only limited influence in how the 
vendors conduct their businesses. The failure of one of our network 
infrastructure suppliers could delay programs to provide additional 
network capacity or new capabilities and services across the busi-
ness. Handsets and network infrastructure suppliers may, among 

Restrictions on the Use of Wireless Handsets While Driving May 
Reduce Subscriber Usage.

Certain provincial government bodies have introduced legislation 
to restrict or prohibit wireless handset usage while driving (hands-
free  usage  would  be  permitted).  Legislation  banning  the  use  of 
hand-held phones while driving, while permitting the use of hands-
free devices, has been implemented in Newfoundland. Legislation 
has been passed, but the ban has not yet been implemented, in Nova 
Scotia and Québec. Legislation has been proposed in other jurisdic-
tions to restrict or prohibit the use of wireless handsets while driving 
motor vehicles. Some studies have indicated that certain aspects of 
using wireless handsets while driving may impair the attention of 
drivers in various circumstances, making accidents more likely. Laws 
prohibiting or restricting the use of wireless handsets while driv-
ing could have the effect of reducing subscriber usage, which could 
cause an adverse effect on Wireless’ business. Additionally, concerns 
over the use of wireless handsets while driving could lead to litiga-
tion relating to accidents, deaths or bodily injuries, which could also 
have an adverse effect on Wireless’ business.

Concerns About Radio Frequency Emissions May Adversely 
Affect Our Business.

Occasionally,  media  and  other  reports  have  highlighted  alleged 
links between radio frequency emissions from wireless handsets 
and various health concerns, including cancer, and interference with 
various medical devices, including hearing aids and pacemakers.  
While there are no definitive reports or studies stating that such 
health issues are directly attributable to radio frequency emissions, 
concerns over radio frequency emissions may discourage the use of 
wireless handsets or expose us to potential litigation. It is also pos-
sible that future regulatory actions may result in the imposition of 
more restrictive standards on radio frequency emissions from low 
powered devices, such as wireless handsets. Wireless is unable to 
predict the nature or extent of any such potential restrictions.

C ABLE R ISkS AND U NCERTAINTIES
Cable Telephony is Highly-Dependent on Facilities and Services 
of the ILECs.

Cable’s out-of-territory telephony business is highly-dependent on 
the availability of unbundled facilities acquired from incumbent 
telecom operators, pursuant to CRTC rules. On November 9, 2006, 
the CRTC commenced a proceeding entitled Review of regulatory 
framework for wholesale services and definition of essential ser-
vice, in order to review these rules. Changes to these rules could 
severely affect the cost of operating these businesses. 

58 

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Failure to Obtain Access to Support Structures and Municipal 
Rights of Way Could Increase Cable’s Costs and Adversely Affect 
Our Business.

Cable requires access to support structures and municipal rights of 
way in order to deploy facilities. Where access to municipal rights 
of way cannot be secured, Cable may apply to the CRTC to obtain 
a right of access under the Telecommunications Act. However, the 
Supreme  Court  of  Canada  ruled  in  2003  that  the  CRTC  does  not 
have the jurisdiction to establish the terms and conditions of access 
to the poles of hydroelectric companies. As a result of this decision,  
Cable’s access to the poles of hydroelectric companies are obtained 
pursuant  to  orders  from  the  Ontario  Energy  Board  and  the   
New Brunswick Public Utilities Board.

If Cable is Unable to Develop or Acquire Advanced Encryption 
Technology to Prevent Unauthorized Access to Its Programming, 
Cable Could Experience a Decline in Revenues.

Cable  utilizes  encryption  technology  to  protect  its  cable  signals 
from unauthorized access and to control programming access based 
on  subscription  packages.  There  can  be  no  assurance  that  Cable  
will be able to effectively prevent unauthorized decoding of sig-
nals in the future. If Cable is unable to control cable access with our 
encryption technology, Cable’s subscription levels for digital pro-
gramming including VOD and SVOD, as well as Rogers Retail rentals, 
may decline, which could result in a decline in Cable’s revenues.

Increasing Programming Costs Could Adversely Affect Cable’s 
Results of Operations.

Cable’s single most significant purchasing commitment is the total 
annual cost of acquiring programming. Programming costs have 
increased significantly in recent years, particularly in connection 
with the recent growth in subscriptions to digital specialty chan-
nels.  Increasing  programming  costs  within  the  industry  could 
adversely affect Cable’s operating results if Cable is unable to pass 
such programming costs on to its subscribers.

broadcasters that they should be provided with the opportunity to 
collect fees from cable and satellite distributors for the carriage of 
their over-the-air signals. The ability to collect fees will impact all 
broadcasters, including OMNI Television and Citytv.

Pressures Regarding Channel Placement Could Negatively Impact 
the Tier Status of Certain of Media’s Channels.

Pressures  regarding  the  favourable  channel  placement  of  The 
Shopping  Channel  and  Rogers  Sportsnet  below  the  first  cable 
tier will likely continue to exist. Unfavourable channel placement 
could negatively affect the results of The Shopping Channel and 
Sportsnet.

A Loss in Media’s Leadership Position in Radio, Television or 
Magazine Readership Could Adversely Impact Media’s Sales 
Volumes and Advertising Rates.

It is well established that advertising dollars migrate to media prop-
erties that are leaders in their respective markets and categories 
when advertising budgets are tightened. Although most of Media’s 
radio,  television  and  magazine  properties  are  currently  leaders 
in their respective markets, such leadership may not continue in 
the future. Advertisers base a substantial part of their purchasing 
decisions on statistics such as ratings and readership generated by 
industry associations and agencies. If Media’s radio and television 
ratings or magazine readership levels were to decrease substan-
tially,  Media’s  advertising  sales  volumes  and  the  rates  which  it 
charges advertisers could be adversely affected.

Introduction of New Technology.

The  deployment  of  PVRs  could  influence  Media’s  capability  to 
generate television advertising revenues as viewers are provided 
with the opportunity to ignore advertising aired on the television 
networks. The emergence of subscriber-based satellite and digital 
radio products could change radio audience listening habits and 
negatively impact the results of Media’s radio stations.

MEDIA RISkS AND UNCERTAINTIES 
Changes in Regulatory Policies May Adversely Affect Media’s 
Business.

In December 2006, the CRTC released its Commercial Radio Policy 
2006. While Canadian talent development contributions made by 
all radio stations will be increasing significantly, minimum Canadian 
content levels will remain at 35%. This will provide radio operators 
with the flexibility they need to program their stations in competi-
tion with an increasing array of unregulated content alternatives 
and distribution platforms.

The CRTC is conducting a review of the specialty and pay televi-
sion sector, as well as the regulations affecting all distributors (the 
Broadcasting Distribution Regulations). This review will focus on a 
number of different issues, including wholesale fees, dispute reso-
lution and packaging and linkage requirements. This broad-based 
review will impact all specialty services, including Rogers Sportsnet, 
The Biography Channel Canada and G4TechTV Canada. The pro-
ceeding will also examine the argument put forward by television 

An Increase in Paper Prices, Printing Costs or Postage Could 
Adversely Affect Media’s Results of Operations.

A significant portion of Publishing’s operating expenses consists of 
paper, printing and postage expenses. Paper is Publishing’s single 
largest raw material expense, representing approximately 8% of 
Publishing’s operating expenses in 2007. Publishing depends upon 
outside suppliers for all of its paper supplies, holds relatively small 
quantities of paper in stock itself, and is unable to control paper 
prices,  which  can  fluctuate  considerably.  Moreover,  Publishing 
is generally unable to pass paper cost increases on to customers. 
Printing costs represented approximately 14% of Publishing’s oper-
ating expenses in 2007. Publishing relies on third parties for all of 
its printing services. In addition, Publishing relies on the Canadian 
Postal Service to distribute a large percentage of its publications. 
Any disruption in printing or postage services could have a material 
impact on Media’s results of operations or financial condition. A 
material increase in paper prices, printing costs or postage expenses 
to  Publishing  could  have  a  material  adverse  effect  on  Media’s   
business, results of operations or financial condition.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

59

 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

5.  ACCOUNTING POLICIES AND NON-GAAP MEASURES

kEY P ERFORMANCE I NDIC ATORS AND N ON - GA AP MEASURES
We measure the success of our strategies using a number of key 
performance indicators, which are outlined below. The following 
key performance indicators are not measurements in accordance 
with Canadian or U.S. GAAP and should not be considered as an 
alternative to net income or any other measure of performance 
under Canadian or U.S. GAAP.

Subscriber Counts

We determine the number of subscribers to our services based on 
active  subscribers.  A  wireless  subscriber  is  represented  by  each 
identifiable telephone number. A cable subscriber is represented 
by a dwelling unit. In the case of multiple units in one dwelling, 
such  as  an  apartment  building,  each  tenant  with  cable  service, 
whether invoiced individually or having services included in his or 
her rent, is counted as one subscriber. Commercial or institutional 
units, such as hospitals or hotels, are each considered to be one 
subscriber. When subscribers are deactivated, either voluntarily or 
involuntarily for non-payment, they are considered to be deactiva-
tions in the period the services are discontinued. Wireless prepaid 
subscribers are considered active for a period of 180 days from the 
date of their last revenue-generating usage.

We  report  wireless  subscribers  in  two  categories:  postpaid  and 
prepaid. Postpaid includes voice-only and data-only subscribers, 
as well as subscribers with service plans integrating both voice and 
data, while prepaid includes voice-only subscribers.

Internet,  Rogers  Home  Phone  and  RBS  subscribers  include  only 
those subscribers with service installed, operating and on billing 
and excludes those subscribers who have subscribed to the service 
but for whom installation of the service was still pending. 

Subscriber Churn

Subscriber churn is calculated on a monthly basis. For any particular  
month,  subscriber  churn  for  Wireless  represents  the  number  of 
subscribers  deactivating  in  the  month  divided  by  the  aggregate   
number of subscribers at the beginning of the month. When used or 
reported for a period greater than one month, subscriber churn rep-
resents the monthly average of the subscriber churn for the period. 

Network Revenue

Network revenue, used in the Wireless segment, represents total 
Wireless revenue less revenue received from the sale of handset 
equipment. The sale of such equipment does not materially affect 
our operating income as we generally sell equipment to our dis-
tributors at a price approximating our cost to facilitate competitive 
pricing at the retail level. Accordingly, we believe that network rev-
enue is a more relevant measure for Wireless’ ability to increase its 
operating profit, as defined below.

Average Revenue Per User

ARPU is calculated on a monthly basis. For any particular month, 
ARPU  represents  monthly  revenue  divided  by  the  average  num-
ber of subscribers during the month. In the case of Wireless, ARPU  

60 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

represents monthly network revenue divided by the average num-
ber of subscribers during the month. ARPU, when used in connection 
with a particular type of subscriber, represents monthly revenue 
generated from those subscribers divided by the average number 
of those subscribers during the month. When used or reported for 
a period greater than one month, ARPU represents the monthly 
average of the ARPU calculations for the period. We believe ARPU 
helps indicate whether we have been successful in attracting and 
retaining  higher  value  subscribers.  Refer  to  the  section  entitled 
“Supplementary Information: Non-GAAP Calculations” for further 
details on this Wireless and Cable calculation.

Operating Expenses

Operating expenses are segregated into three categories for assess-
ing business performance:
•	 Cost	 of	 sales,	 which	 is	 comprised	 of	 wireless	 equipment	 costs,	
Rogers Retail merchandise and depreciation of Rogers Retail rental 
assets, as well as cost of goods sold by The Shopping Channel; 
•	 Sales	 and	 marketing	 expenses,	 which	 represent	 the	 costs	 to	
acquire new subscribers (other than those related to equipment), 
such as advertising, commissions paid to third parties for new 
activations, remuneration and benefits to sales and marketing 
employees, as well as direct overheads related to these activities 
and the costs of operating the Rogers Retail store locations; and
•	 Operating,	general	and	administrative	expenses,	which	include	
all other expenses incurred to operate the business on a day-to-
day basis and service existing subscriber relationships, including 
retention costs, inter-carrier payments to roaming partners and 
long-distance carriers, network maintenance costs, programming  
related  costs,  the  CRTC  contribution  levy,  Internet  and  e-mail  
services and printing and production costs.

In the wireless and cable industries in Canada, the demand for ser-
vices continues to grow and the variable costs, such as commissions 
paid for subscriber activations, as well as the fixed costs of acquir-
ing new subscribers, are significant. Fluctuations in the number of 
activations of new subscribers from period-to-period and the sea-
sonal nature of both wireless and cable subscriber additions result 
in fluctuations in sales and marketing expenses and accordingly, in 
the overall level of operating expenses. In our Media business, sales 
and marketing expenses may be significant to promote publishing, 
radio and television properties, which in turn attract advertisers, 
viewers, listeners and readers.

Sales and Marketing Costs (or Cost of Acquisition) Per Subscriber

Sales and marketing costs per subscriber, which is also often referred 
to  in  the  Wireless  industry  as  cost  of  acquisition  per  subscriber 
(“COA”), “subscriber acquisition cost”, or “cost per gross addition”, 
is calculated by dividing total sales and marketing expenditures, 
plus costs related to equipment provided to new subscribers for 
the period, by the total number of gross subscriber activations dur-
ing the period. Subscriber activations include postpaid and prepaid 
voice  and  data  activations  and  one-way  messaging  activations. 
COA, as it relates to a particular activation, can vary depending 
on  the  level  of  ARPU  and  term  of  a  subscriber’s  contract.  Refer 
to the section entitled “Supplementary Information: Non-GAAP 
Calculations” for further details on the calculation.

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The wireless communications industry in Canada continues to grow 
and the costs of acquiring new subscribers are significant. Because 
a substantial portion of subscriber activation costs are variable in 
nature, such as commissions paid for each new activation, and due 
to  fluctuations  in  the  number  of  activations  of  new  subscribers 
from period-to-period and the seasonal nature of these subscriber 
additions,  we  experience  material  fluctuations  in  sales  and  mar-
keting expenses and, accordingly, in the overall level of operating 
expenses.

Operating Expense per Subscriber

Operating expense per subscriber, expressed as a monthly average, 
is calculated by dividing total operating, general and administrative 
expenses, plus costs related to equipment provided to existing sub-
scribers, by the average number of subscribers during the period. 
Operating expense per subscriber is tracked by Wireless as a mea-
sure of our ability to leverage our operating cost structure across a 
growing subscriber base, and we believe that it is an important mea-
sure of our ability to achieve the benefits of scale as we increase the 
size of our business. Refer to the section entitled “Supplementary 
Information: Non-GAAP Calculations” for further details on this 
Wireless calculation.

Operating Profit and Operating Profit Margin

We define operating profit as net income before depreciation and  
amortization, interest expense, income taxes and non-operating  
items,  which  include  foreign  exchange  gains  (losses),  loss  on 
repayment of long-term debt, change in fair value of derivative 
instruments,  and  other  income.  Operating  profit  is  a  standard 
measure used in the communications industry to assist in under-
standing and comparing operating results and is often referred to 
by our peers and competitors as EBITDA (earnings before interest, 
taxes, depreciation and amortization) or OIBDA (operating income 
before depreciation and amortization). We believe this is an impor-
tant  measure  as  it  allows  us  to  assess  our  ongoing  businesses 
without the impact of depreciation or amortization expenses as 
well as non-operating factors. It is intended to indicate our ability 
to incur or service debt, invest in PP&E and allows us to compare 
our Company to our peers and competitors who may have different 
capital or organizational structures. This measure is not a defined 
term under Canadian GAAP or U.S. GAAP.

We calculate operating profit margin by dividing operating profit 
by  total  revenue,  except  in  the  case  of  Wireless.  For  Wireless, 
operating profit margin is calculated by dividing operating profit 
by network revenue. Network revenue is used in the calculation, 
instead of total revenue, because network revenue better reflects 
Wireless’ core business activity of providing wireless services. Refer 
to the section entitled “Supplementary Information: Non-GAAP 
Calculations” for further details on this Wireless, Cable and Media 
calculation.

Adjusted Operating Profit, Adjusted Operating Profit Margin, 
Adjusted Net Income, and Adjusted Basic and Diluted Net Income 
Per Share

Beginning in 2007, we have included certain non-GAAP measures 
that we believe provide useful information to management and 

readers  of  this  MD&A  in  measuring  our  financial  performance. 
These measures, which include adjusted operating profit, adjusted 
operating profit margin, adjusted net income and adjusted basic 
and  diluted  net  income  per  share,  do  not  have  a  standardized 
meaning under GAAP and, therefore, may not be comparable to 
similarly titled measures presented by other publicly traded com-
panies,  nor  should  they  be  construed  as  an  alternative  to  other 
financial measures determined in accordance with GAAP. We define 
adjusted operating profit as operating profit less: (i) the impact 
of the one-time non-cash charge resulting from the introduction 
of a cash settlement feature related to employee stock options;  
(ii) stock-based compensation expense; (iii) integration and restruc-
turing expenses; and (iv) the impact of a one-time charge resulting 
from the renegotiation of an Internet-related services agreement. 
In addition, adjusted net income and net income per share excludes 
losses on repayment of long-term debt and the related income tax 
impacts of the above items. 

We believe that these non-GAAP financial measures provide for a 
more effective analysis of our operating performance. In addition, 
the items mentioned above could potentially distort the analysis 
of trends due to the fact that they are either volatile or unusual or 
non-recurring, can vary widely from company-to-company and can 
impair comparability. The exclusion of these items does not mean 
that they are unusual, infrequent or non-recurring. 

We use these non-GAAP measures internally to make strategic deci-
sions, forecast future results and evaluate our performance from 
period-to-period and compared to forecasts on a consistent basis. 
We believe that these measures present trends that are useful to 
investors and analysts in enabling them to assess the underlying 
changes in our business over time. 

Adjusted operating profit and adjusted operating profit margins, 
which are reviewed regularly by management and our Board of 
Directors, are also useful in assessing our performance and in mak-
ing decisions regarding the ongoing operations of the business and 
the ability to generate cash flows. 

These non-GAAP measures should be viewed as a supplement to, 
and not a substitute for, our results of operations. A reconciliation 
of  these  non-GAAP  financial  measures  to  operating  profit,  net 
income and net income per share is included in the section entitled 
“Supplementary Information: Non-GAAP Calculations”.

Additions to PP&E

Additions to PP&E include those costs associated with acquiring and 
placing our PP&E into service. Because the communications busi-
ness requires extensive and continual investment in equipment, 
including investment in new technologies and expansion of geo-
graphical reach and capacity, additions to PP&E are significant and 
management  focuses  continually  on  the  planning,  funding  and 
management of these expenditures. We focus more on managing 
additions to PP&E than we do on managing depreciation and amor-
tization expense because additions to PP&E have a direct impact on 
our cash flow, whereas depreciation and amortization are non-cash 
accounting measures required under Canadian and U.S. GAAP.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

61

 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The additions to PP&E before related changes to non-cash working  
capital represent PP&E that we actually took title to in the period. 
Accordingly,  for  purposes  of  comparing  our  PP&E  outlays,  we 
believe that additions to PP&E before related changes to non-cash 
working capital best reflect our cost of PP&E in a period, and provide 
a more accurate determination for period-to-period comparisons. 

CRITIC AL ACCOUNTING POLICIES 
This MD&A has been prepared with reference to our 2007 Audited 
Consolidated Financial Statements and Notes thereto, which have 
been  prepared  in  accordance  with  Canadian  GAAP.  The  Audit 
Committee of our Board reviews our accounting policies, reviews 
all quarterly and annual filings, and recommends approval of our 
annual financial statements to our Board. For a detailed discussion  
of  our  accounting  policies,  see  Note  2  to  the  2007  Audited 
Consolidated Financial Statements. In addition, a discussion of new 
accounting standards adopted by us and critical accounting esti-
mates are discussed in the sections “New Accounting Standards” 
and “Critical Accounting Estimates”, respectively. 

Revenue Recognition 

Revenue is categorized into the following types, the majority of 
which  are  recurring  in  nature  on  a  monthly  basis  from  ongoing 
relationships, contractual or otherwise, with our subscribers:
•	 Monthly	subscriber	fees	in	connection	with	wireless	and	wireline	
services, cable, telephony, Internet services, rental of equipment,  
network services and media subscriptions are recorded as rev-
enue on a pro rata basis as the service is provided;

•	 Revenue	 from	 airtime,	 roaming,	 long-distance	 and	 optional	
services, pay-per-use services, video rentals and other sales of 
products are recorded as revenue as the services or products are 
delivered;

•	 Revenue	 from	 the	 sale	 of	 wireless	 and	 cable	 equipment	 is	
recorded  when  the  equipment  is  delivered  and  accepted  by 
the independent dealer or subscriber in the case of direct sales. 
Equipment subsidies related to new and existing subscribers are 
recorded as a reduction of equipment revenues;

•	 Installation	fees	and	activation	fees	charged	to	subscribers	do	not	
meet the criteria as a separate unit of accounting. As a result, in 
Wireless, these fees are recorded as part of equipment revenue 
and, in the case of Cable, are deferred and amortized over the 
related service period. The related service period for Cable ranges 
from 26 to 48 months, based on subscriber disconnects, transfers 
of service and moves. Incremental direct installation costs related 
to re-connects are deferred to the extent of deferred installation 
fees and amortized over the same period as these related instal-
lation fees. New connect installation costs are capitalized to PP&E 
and amortized over the useful life of the related assets;

•	 Advertising	revenue	is	recorded	in	the	period	the	advertising	airs	
on the Company’s radio or television stations and the period in 
which advertising is featured in the Company’s publications;

•	 Monthly	subscription	revenues	received	by	television	stations	for	
subscriptions from cable and satellite providers are recorded in 
the month in which they are earned;

•	 Blue	Jays’	revenue	from	home	game	admission	and	concessions	is	
recognized as the related games are played during the baseball 
regular season. Revenue from radio and television agreements is 
recorded at the time the related games are aired. The Blue Jays 

also receive revenue from the Major League Baseball Revenue 
Sharing Agreement, which distributes funds to and from member 
clubs, based on each club’s revenues. This revenue is recognized 
in the season in which it is earned, when the amount is estimable 
and collectibility is reasonably assured; and

•	 Discounts	provided	to	customers	related	to	combined	purchases	
of Wireless, Cable, and Media products and services are charged 
directly to the revenue for the products and services to which 
they relate.

We offer certain products and services as part of multiple deliverable 
arrangements. We divide multiple deliverable arrangements into 
separate units of accounting. Components of multiple deliverable  
arrangements are separately accounted for provided the delivered 
elements  have  stand-alone  value  to  the  customers  and  the  fair 
value of any undelivered elements can be objectively and reliably 
determined. Consideration for these units is measured and allo-
cated amongst the accounting units based upon their fair values 
and our relevant revenue recognition policies are applied to them. 
We recognize revenue once persuasive evidence of an arrangement 
exists, delivery has occurred or services have been rendered, fees 
are fixed and determinable and collectibility is reasonably assured.

Unearned revenue includes subscriber deposits, installation fees 
and amounts received from subscribers related to services and sub-
scriptions to be provided in future periods. 

Subscriber Acquisition and Retention Costs

We  operate  within  a  highly-competitive  industry  and  generally 
incur significant costs to attract new subscribers and retain exist-
ing subscribers. All sales and marketing expenditures related to 
subscriber acquisitions, retention and contract renewals, such as 
commissions,  and  the  cost  associated  with  the  sale  of  customer 
premises equipment, are expensed as incurred. 

A  large  percentage  of  the  subscriber  acquisition  and  retention 
costs, such as equipment subsidies and commissions, are variable in 
nature and directly related to the acquisition or renewal of a sub-
scriber. In addition, subscriber acquisition and retention costs on a 
per subscriber acquired basis fluctuate based on the success of pro-
motional activity and the seasonality of the business. Accordingly, 
if  we  experience  significant  growth  in  subscriber  activations  or 
renewals during a period, expenses for that period will increase.

Capitalization of Direct Labour and Overhead

During construction of new assets, direct costs plus a portion of 
applicable overhead costs are capitalized. Repairs and maintenance 
expenditures are charged to operating expenses as incurred. 

CRITIC AL ACCOUNTING ESTIMATES 
This MD&A has been prepared with reference to our 2007 Audited 
Consolidated Financial Statements and Notes thereto, which have 
been prepared in accordance with Canadian GAAP. The prepara-
tion of these financial statements requires management to make 
estimates and assumptions that affect the reported amounts of 
assets, liabilities, revenues and expenses, and the related disclosure 
of contingent assets and liabilities. These estimates are based on 
management’s historical experience and various other assumptions 

62 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

that are believed to be reasonable under the circumstances, the 
results of which form the basis for making judgments about the 
reported amounts of assets, liabilities, revenue and expenses that 
are not readily apparent from other sources. Actual results could 
differ from those estimates. We believe that the accounting esti-
mates discussed below are critical to our business operations and 
an understanding of our results of operations or may involve addi-
tional management judgment due to the sensitivity of the methods 
and assumptions necessary in determining the related asset, liabil-
ity, revenue and expense amounts.

Purchase Price Allocations

The allocations of the purchase prices for our acquisitions involves 
considerable  judgment  in  determining  the  fair  values  assigned 
to the tangible and intangible assets acquired and the liabilities 
assumed on acquisition. Among other things, the determination of 
these fair values involved the use of discounted cash flow analyses, 
estimated future margins, estimated future subscribers, estimated 
future royalty rates, the use of information available in the financial  
markets and estimates as to costs to close duplicate facilities and 
buy  out  certain  contracts.  Refer  to  Note  4  of  the  2007  Audited 
Consolidated  Financial  Statements  for  acquisitions  made  during 
2007. Should actual rates, cash flows, costs and other items differ 
from our estimates, this may necessitate revisions to the carrying 
value of the related assets and liabilities acquired, including revi-
sions that may impact net income in future periods. 

Useful Lives of PP&E

We  depreciate  the  cost  of  PP&E  over  their  respective  estimated 
useful lives. These estimates of useful lives involve considerable 
judgment.  In  determining  the  estimates  of  these  useful  lives,   
we take into account industry trends and company-specific factors, 
including changing technologies and expectations for the in-service 
period of certain assets. On an annual basis, we re-assess our exist-
ing estimates of useful lives to ensure they match the anticipated 
life  of  the  technology  from  a  revenue-producing  perspective.  If 
technological change happens more quickly or in a different way 
than anticipated, we might have to reduce the estimated life of 
PP&E, which could result in a higher depreciation expense in future 
periods or an impairment charge to write down the value of PP&E.

Capitalization of Direct Labour and Overhead

Certain direct labour and indirect costs associated with the acqui-
sition, construction, development or betterment of our networks 
are  capitalized  to  PP&E.  The  capitalized  amounts  are  calculated 
based on estimated costs of projects that are capital in nature, and 
are generally based on a rate per hour. Although interest costs are 
permitted to be capitalized during construction under Canadian 
GAAP, it is our policy not to capitalize interest.

Accrued Liabilities

The preparation of financial statements requires management to 
make estimates and assumptions that affect the reported amounts 
of accrued liabilities at the date of the financial statements and the 
reported amounts expensed during the year. Actual results could 
differ from those estimates. 

Amortization of Intangible Assets

We  amortize  the  cost  of  finite-lived  intangible  assets  over  their 
estimated useful lives. These estimates of useful lives involve con-
siderable judgment. During 2004 and 2005, the acquisitions of Fido, 
Call-Net, the minority interests in Wireless and Sportsnet together 
with the consolidation of the Blue Jays, as well as the acquisitions 
of Futureway and Citytv in 2007, resulted in significant increases to 
our intangible asset balances. Judgement is also involved in deter-
mining that spectrum and broadcast licences have indefinite lives, 
and are therefore not amortized.

The determination of the estimated useful lives of brand names 
involves historical experience, marketing considerations and the 
nature of the industries in which we operate. The useful lives of 
subscriber  bases  are  based  on  the  historical  churn  rates  of  the 
underlying  subscribers  and  judgments  as  to  the  applicability  of 
these rates going forward. The useful lives of roaming agreements 
are based on estimates of the useful lives of the related network 
equipment. The useful lives of wholesale agreements and dealer 
networks are based on the underlying contractual lives. The use-
ful life of the marketing agreement is based on historical customer 
lives. The determination of the estimated useful lives of intangible 
assets impacts amortization expense in the current period as well 
as future periods. The impact on net income on a full-year basis 
of changing the useful lives of the finite-lived assets by one year is 
shown in the chart below. 

Impact of Changes in Estimated Useful Lives

(In millions of dollars) 

Brand names
  Rogers  
  Fido  

Subscriber base 
  Rogers  
  Fido  
  Cable   

Roaming agreements 
Dealer network
  Rogers  
  Fido  

Wholesale agreements 
Marketing agreement 

Amortization 
Period 

Increase in Net Income  
if Life Increased by 1 year 

Decrease in Net Income
if Life Decreased by 1 year

20.0 years 
5.0 years 

4.6 years 
2.3 years 
3.0 years 
12.0 years 

4.0 years 
4.0 years 
3.2 years 
5.0 years 

$ 
$ 

$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 

1  
3  

30  
23  
1  
3  

1  
1  
1  
1  

$ 
$ 

$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

(1)
(5)

(54)
(61)
(1)
(4)

(2)
(1)
(2)
(1)

63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Impairment of Goodwill, Indefinite-Lived Intangible Assets and 
Long-Lived Assets

Indefinite-lived  intangible  assets,  including  goodwill  and  spec-
trum/broadcast licences, as well as long-lived assets, including PP&E 
and other intangible assets, are assessed for impairment on at least 
an annual basis or more often if events or circumstances warrant. 
These impairment tests involve the use of both undiscounted and 
discounted net cash flow analyses to assess the recoverability of the 
carrying value of these assets and the fair value of both indefinite-
lived and long-lived assets, if applicable. These analyses involve 
estimates of future cash flows, estimated periods of use and appli-
cable discount rates. 

of these tax assets, as well as the expiration of the tax loss carryfor-
wards. Judgments and estimates made to assess the tax treatment 
of items and the need for a valuation allowance impact the future 
income  tax  balances  as  well  as  net  income  through  the  current 
and future income tax provisions. As at December 31, 2007, and 
as detailed in Note 7 to the 2007 Audited Consolidated Financial 
Statements  we  have  non-capital  income  tax  loss  carryforwards 
of approximately $2,001 million. Our net future income tax asset, 
prior  to  valuation  allowances,  totals  approximately  $609  million 
at December 31, 2007 (2006 – $836 million). The recorded valua-
tion allowance results in a future income tax asset of $490 million, 
reflecting that it is more likely than not that certain income tax 
assets will be realized. 

Income Tax Estimates

We  use  judgment  in  the  estimation  of  income  taxes  and  future 
income  tax  assets  and  liabilities.  In  the  preparation  of  our 
Consolidated  Financial  Statements,  we  are  required  to  estimate 
income taxes in each of the jurisdictions in which we operate. This 
involves estimating actual current tax exposure, together with asses-
sing temporary differences that result from differing treatments  
in items for accounting purposes versus tax purposes, and in esti-
mating  the  recoverability  of  the  benefits  arising  from  tax  loss 
carryforwards. We are required to assess whether it is more likely 
than  not  that  future  income  tax  assets  will  be  realized  prior  to 
the expiration of the related tax loss carryforwards. Judgment is 
required to determine if a valuation allowance is needed against 
either  all  or  a  portion  of  our  future  income  tax  assets.  Various 
considerations are reflected in this judgment, including future prof-
itability of related companies, tax planning strategies that are being 
implemented or could be implemented to recognize the benefits  

Pension Plans

When accounting for defined benefit pension plans, assumptions 
are made in determining the valuation of benefit obligations and 
the future performance of plan assets. Delayed recognition of dif-
ferences between actual results and expected or estimated results 
is a guiding principle of pension accounting. This principle results in 
recognition of changes in benefit obligations and plan performance 
over the working lives of the employees receiving benefits under the 
plan. The primary assumptions and estimates include the discount 
rate, the expected return on plan assets and the rate of compensa-
tion increase. Changes to these primary assumptions and estimates 
would impact pension expense and the deferred pension asset.

The following table illustrates the increase (decrease) in the accrued 
benefit obligation and pension expense for changes in these pri-
mary assumptions and estimates:

Impact of Changes in Pension-Related Assumptions

Accrued Benefit Obligation at 
End of Fiscal 2007 

Pension Expense
Fiscal 2007

  $ 

   $ 

5.25%  

(111)   
126  
3.50%  
5  
(5)   

 N/A  
 N/A  
 N/A  

  $ 

  $ 

5.25%
(11)
19 
3.50% 
2 
(2)
6.75% 
(6)
6 

NEW A CCOUNTING S TANDARDS 
Financial Instruments

In  2005,  the  CICA  issued  Handbook  Section  3855,  Financial 
Instruments – Recognition and Measurement, Handbook Section 
1530, Comprehensive Income, Handbook Section 3251, Equity, and 
Handbook Section 3865, Hedges. The new standards were adopted 
commencing January 1, 2007, and were generally required to be 
adopted retrospectively without restatement.

(In millions of dollars) 

Discount rate   

Impact of:   1% increase 
  1% decrease 

Rate of compensation increase 
Impact of:   0.25% increase 
  0.25% decrease 

Expected rate of return on assets 
Impact of:  1% increase 
  1% decrease 

Allowance for Doubtful Accounts

A significant portion of our revenue is earned from selling on credit 
to individual consumers and business customers. The allowance for 
doubtful accounts is calculated by taking into account factors such 
as our historical collection and write-off experience, the number 
of days the customer is past due and the status of the customer’s 
account with respect to whether or not the customer is continuing 
to receive service. As a result, fluctuations in the aging of subscriber 
accounts  will  directly  impact  the  reported  amount  of  bad  debt 
expense. For example, events or circumstances that result in a dete-
rioration in the aging of subscriber accounts will in turn increase 
the reported amount of bad debt expense. Conversely, as circum-
stances improve and customer accounts are adjusted and brought 
current, the reported bad debt expense will decline.

64 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

A  new  statement  entitled  “Consolidated  Statement  of 
Comprehensive Income” was added to our Consolidated Financial 
Statements and includes net income as well as other comprehen-
sive income. Accumulated other comprehensive income forms part 
of shareholders’ equity. 

The impact of the adoption of these standards on opening accu-
mulated other comprehensive income and on opening deficit at 
January 1, 2007, was as follows:

Available-for-sale investments (a)  
Derivative instruments (b)  

Opening accumulated other comprehensive income  

Ineffective portion of hedging derivatives (b)  
Early repayment option (c)  
Deferred transitional gain (e)  
Transaction costs (f)  

Opening deficit  

Impact upon 
adoption  

Income tax

impact  

Net impact 

  $ 

213   $ 
(561)   

(2)  $ 

136  

211 
(425)

  $ 

(348)  $ 

134   $ 

(214)

Impact upon 
adoption  

Income tax

impact  

Net impact 

  $ 

(10)  $ 
19  
54  
(59)   

2   $ 
(6)   
(17)   
20  

  $ 

4   $ 

(1)  $ 

(8)
13 
37 
(39)

3

(a)  Under these standards, all of our financial assets are classified 
as available-for-sale or as loans and receivables. Available-for-
sale investments are carried at fair value on the balance sheet, 
with changes in fair value recorded in other comprehensive 
income, until such time as the investments are disposed of or 
an other than temporary impairment has occurred, in which 
case the impairment is recorded in income. Loans and receiv-
ables and all financial liabilities are carried at amortized cost 
using the effective interest method. Upon adoption, we have 
determined that none of our financial assets are classified as 
held-for-trading or held-to-maturity and none of our finan-
cial  liabilities  are  classified  as  held-for-trading.  The  impact 
of the classification provisions of the new standards was an 
adjustment of $213 million to bring the carrying value of avail-
able-for-sale investments to fair value, with a corresponding 
increase in opening accumulated other comprehensive income 
of $211 million, net of income taxes of $2 million. 

  For  the  year  ended  December  31,  2007,  the  impact  of  the   
classification provisions of the new standards was an increase 
in  the  carrying  value  of  available-for-sale  investments  of   
$140 million, with a corresponding increase in other compre-
hensive income. In addition, realized gains of $2 million were 
reclassified out of accumulated other comprehensive income 
and  recognized  in  the  Consolidated  Statements  of  Income 
upon disposal of an investment. 

(b)  All derivatives, including embedded derivatives that must be 
separately  accounted  for,  are  measured  at  fair  value,  with 
changes in fair value recorded in the Consolidated Statements 
of  Income  unless  they  are  effective  cash  flow  hedging 
instruments. The changes in fair value of cash flow hedging  
derivatives  are  recorded  in  other  comprehensive  income, 
to  the  extent  effective,  until  the  variability  of  cash  flows 
relating to the hedged asset or liability is recognized in the 
Consolidated Statements of Income. Any hedge ineffective-
ness is recognized in the Consolidated Statements of Income 
immediately. The impact of remeasuring hedging derivatives 

on the Consolidated Financial Statements on January 1, 2007, 
was an increase in derivative instruments of $561 million. This 
also  resulted  in  a  decrease  in  opening  accumulated  other   
comprehensive income of $425 million, net of income taxes of 
$136 million, and an increase in opening deficit of $8 million, 
net of income taxes of $2 million, representing the ineffective 
portion of hedging relationships. 

  The  impact  of  remeasuring  hedging  derivatives  on  the 
Consolidated  Financial  Statements  for  the  year  ended 
December 31, 2007, was an increase in other comprehensive 
income of $126 million, including income taxes of $100 million, 
and an increase in net income of $1 million related to hedge 
ineffectiveness. 

  The  foreign  exchange  loss  reclassified  from  comprehensive 
income for the year ended December 31, 2007, exactly offset 
the  foreign  exchange  gains  recognized  in  the  Consolidated 
Statements of Income related to the carrying value of U.S. dollar-
denominated debt.

(c)   As a result of the application of these standards, we separated 
the early repayment option on one of our debt instruments 
and  recorded  the  fair  value  of  $19  million  related  to  this 
embedded derivative on the Consolidated Balance Sheet on 
January  1,  2007,  with  a  corresponding  decrease  in  opening 
deficit of $13 million, net of income taxes of $6 million. The fair 
value of this embedded derivative at December 31, 2007, was 
$13 million and the decrease in the fair value of $6 million was 
recorded in the Consolidated Statements of Income for the 
year ended December 31, 2007.

(d)  We  reviewed  significant  contracts  entered  into  on  or  after 
January  1,  2003,  and  determined  there  are  no  significant 
non-financial derivatives that require separate fair value rec-
ognition on the Consolidated Balance Sheet on the transition 
date and at December 31, 2007.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Goodwill and Intangible Assets

In  2008,  the  CICA  issued  Handbook  Section  3064,  Goodwill  and 
Intangible Assets (“CICA 3064”). CICA 3064, which replaces Section 
3062, Goodwill and Intangible Assets, and Section 3450, Research 
and Development Costs, establishes standards for the recognition, 
measurement  and  disclosure  of  goodwill  and  intangible  assets. 
The provisions relating to the definition and initial recognition of 
intangible assets, including internally generated intangible assets, 
are  equivalent  to  the  corresponding  provisions  of  IFRS  IAS  38, 
Intangible Assets. This new standard is effective for our Interim and 
Annual Consolidated Financial Statements commencing January 1, 
2009. We are assessing the impact of the new standard.

U.S. GA AP DIFFERENCES
We prepare our financial statements in accordance with Canadian 
GAAP. U.S. GAAP differs from Canadian GAAP in certain respects. 
The  areas  of  principal  differences  and  their  impact  on  our  2007 
Audited  Consolidated  Financial  Statements  are  described  in   
Note 26 to the 2007 Audited Consolidated Financial Statements. 
The significant differences in accounting relate to:
•	 Gain	On	Sale	and	Issuance	of	Subsidiary	Shares	to	Non-Controlling	

Interest;

•	 Gain	on	Sale	of	Cable	Systems;
•	 Pre-Operating	Costs	Capitalized;
•	 Capitalized	Interest;
•	 Acquisition	of	Cable	Atlantic;
•	 Financial	Instruments;
•	 Stock-Based	Compensation;
•	 Pensions;
•	 Income	Taxes;
•	 Installation	Revenues	and	Costs;	and
•	 Acquisition	of	Wireless.

Recent  U.S.  accounting  pronouncements  are  also  discussed  in   
Note 26 to the 2007 Audited Consolidated Financial Statements.

(e)  The unamortized deferred transitional gain of $54 million at 
December 31, 2006, which arose on the change from marked-
to-market accounting to hedge accounting that was calculated 
as at July 1, 2004, was eliminated upon adoption, the impact of 
which was a decrease to opening deficit of $37 million, net of 
income taxes of $17 million.

(f)   Effective January 1, 2007, we record all transaction costs for 
financial  assets  and  financial  liabilities  in  the  Consolidated 
Statements of Income as incurred. We had previously deferred 
these costs and amortized them over the term of the related 
asset  or  liability.  The  carrying  value  of  deferred  costs  at 
December  31,  2006,  of  $39  million,  net  of  income  taxes  of 
$20 million, was charged to opening deficit on transition on 
January 1, 2007.

Inventories

In 2007, the CICA issued Handbook Section 3031, Inventories (“CICA 
3031”). CICA 3031 aligns Canadian GAAP with International Financial 
Reporting Standards (“IFRS”) and establishes the principles for mea-
surement, recognition and disclosure of inventories. We adopted 
this new standard effective January 1, 2007, retrospectively without 
restatement. The application of this standard did not have a mate-
rial impact on our Consolidated Financial Statements.

RECENT C ANADIAN ACCOUNTING PRONOUNCEMENTS 
Financial Instruments

In 2006, the CICA issued Handbook Section 3862, Financial Instru-
ments  –  Disclosures,  and  Handbook  Section  3863,  Financial 
Instruments – Presentation. These standards enhance existing dis-
closure  requirements  and  place  greater  emphasis  on  disclosures  
related  to  recognized  and  unrecognized  financial  instruments 
and how those risks are managed. Disclosures required by these 
standards will be included in the Company’s interim and annual 
financial statements commencing January 1, 2008. 

Capital Disclosures

In 2006, the CICA issued Handbook Section 1535, Capital Disclosures 
(“CICA 1535”). CICA 1535 requires that an entity disclose information 
that enables users of its financial statements to evaluate an entity’s 
objectives, policies and processes for managing capital, including 
disclosures  of  any  externally  imposed  capital  requirements  and 
the consequences for non-compliance. Disclosures required by the 
new standard will be included in our Interim and Annual Financial 
Statements commencing January 1, 2008. 

66 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

6.  ADDITIONAL FINANCIAL INFORMATION

REL ATED PART Y T R ANSAC TIONS 
We  have  entered  into  certain  transactions  in  the  normal  course 
of business with certain broadcasters in which we have an equity 
interest. The amounts paid to these broadcasters are as follows:

Years ended December 31, 
(In millions of dollars)  

Access fees paid to broadcasters accounted for by the equity method  

2007   

2006

  $ 

18   $ 

19 

We have entered into certain transactions with companies, the partners or senior officers of which are or have been Directors of our 
Company and/or its subsidiary companies. Total amounts paid to these related parties, directly or indirectly, are as follows: 

Years ended December 31, 
(In millions of dollars)  

Legal services and commissions paid on premiums for insurance coverage  

2007   

2006

  $ 

2   $ 

2 

We have entered into certain transactions with our controlling shareholder and companies controlled by the controlling shareholder. 
These transactions are subject to formal agreements approved by the Audit Committee. Total amounts paid (received) by us to (from) these 
related parties are as follows:

Years ended December 31, 
(In millions of dollars)  

Charges (recoveries) for use of aircraft and other administrative services  

2007   

2006

  $ 

(1)  $ 

1 

These transactions are measured at the exchange amount, being 
the amount agreed to by the related parties and are reviewed by 
the Audit Committee.

In 2005, with the approval of a Special Committee of the Board of 
Directors and the Board of Directors, we entered into an arrange-
ment to sell to our controlling shareholder, for $13 million in cash, 
the  shares  in  two  wholly  owned  subsidiaries  whose  only  asset 
will consist of tax losses aggregating approximately $100 million. 

The Special Committee was advised by independent counsel and 
engaged an accounting firm as part of their review to ensure that 
the sale price was within a range that would be fair from a financial  
point of view. Further to this arrangement, on April 7, 2006, a com-
pany controlled by our controlling shareholder purchased the shares 
in one of these wholly owned subsidiaries for cash of $7 million.  
On July 24, 2006, the shares of the second wholly owned subsidiary 
were purchased by a company controlled by the controlling share-
holder for cash of $6 million.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

67

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

FIVE-YEAR S UMMARY OF C ONSOLIDATED F INANCIAL R ESULTS

Years ended December 31, 
(In millions of dollars, except per share amounts)  

Income and Cash Flow: 
Revenue  

  Wireless   
  Cable    
  Media   
  Corporate and eliminations  

Operating profit (1)
  Wireless    
  Cable    
  Media  
  Corporate and eliminations  

Adjusted operating profit (1)

  Wireless   
  Cable    
  Media    
  Corporate and eliminations  

Net Income (loss) (2) 
Adjusted net income (loss) 

Cash flow from operations (3) 
Property, plant and equipment expenditures  
Average Class A and Class B shares outstanding (Ms) (4) 
Net income (loss) per share: (2)(4) 

  Basic    
  Diluted    

Adjusted net income (loss) per share: 

  Basic    
  Diluted    

Balance Sheet: 
Assets   

  Property, plant and equipment, net  
  Goodwill  

Intangible assets  
Investments  
  Other assets  

Liabilities and Shareholders’ Equity 

  Long-term debt (2) 
  Accounts payable and other liabilities  
  Non-controlling interest  
  Total liabilities  
  Shareholders’ equity  

Ratios: 
Revenue growth  
Adjusted operating profit growth  
Debt (2) /adjusted operating profit 
Dividends declared per share (4) 

2007   

2006  

2005  

2004  

2003

$ 

5,503   $ 
3,558  
 1,317  
 (255)   

4,580   $ 
 3,201  
 1,210  

3,860   $ 
 2,492  
 1,097  

 (153)   

 (115)   

2,689   $ 
 1,946  
 957  
 (78)   

2,152 
 1,788 
 855 
 (59)

$  10,123   $ 

8,838   $ 

7,334   $ 

5,514   $ 

4,736 

$ 

2,532   $ 
 802  
 82  
 (317)   

1,969   $ 

1,337   $ 

 890 
 151  
 (135)   

 765 
 128  
 (86)   

950   $ 
 709  
115  
 (41)   

727 
 663 
 107 
 (51)

$ 

3,099   $ 

2,875   $ 

2,144   $ 

1,733   $ 

1,446 

$ 

$ 

$ 
$ 

$ 
$ 

$ 
$ 

$ 
$ 

$ 

2,589   $ 
 1,016  
176  
 (78)   

1,987   $ 
 916  
 156  
 (117)    

1,409   $ 
 778  
 131  
(66)   

958   $ 
 715  
 117  
 (38)   

727 
 663 
107 
 (51)

3,703   $ 

2,942   $ 

2,252   $ 

1,752   $ 

1,446 

637   $ 
1,066   $ 

3,135   $ 
1,796   $ 
 642  

622   $ 
684   $ 

(45)  $ 
47   $ 

(68)  $ 
(32)  $ 

76 
92

2,386   $ 
1,712   $ 
 642  

1,551   $ 
1,355   $ 
 577  

1,305   $ 
1,055   $ 
 481  

1,031 
964 
 452 

1.00  $ 
0.99   $ 

0.99   $ 
0.97   $ 

(0.08)  $ 
(0.08)   

(0.14)  $ 
 (0.14)    

0.17 
0.16 

1.67  $ 
1.66  

1.08   $ 
1.07  

0.08   $ 
0.08  

(0.07)  $ 
(0.07)    

0.20 
0.20 

7,289   $ 
 3,027  
 2,086  
 485  
 2,438  

6,732   $ 
 2,779  
 2,152  
 139  
 2,303  

6,152   $ 
 3,036  
 2,627  
 138  
 1,881  

5,487   $ 
 3,389  
 2,856  
 139  
1,402  

5,039 
 1,892 
 400 
 229 
 905 

$  15,325   $  14,105   $  13,834   $  13,273   $ 

8,465 

$ 

6,033   $ 
 4,668  
–  
 10,701  
 4,624  

6,988   $ 
 2,917  
–  
 9,905  
 4,200  

7,739   $ 
2,567  
– 
 10,306  
 3,528  

8,542   $  5,440 
 1,535 
 2,346  
 193
–  
 7,168 
 10,888  
 1,297 
 2,385  

$  15,325   $  14,105   $  13,834   $  13,273   $ 

8,465 

15% 
26% 
2.1  
0.42   $ 

21% 
31% 
2.7  
0.08   $ 

33% 
29% 
3.8  
0.06   $ 

16% 
21% 
5.3  
0.05   $ 

12%
26%
4.1
0.05 

$ 

(1)  As defined. See “key Performance Indicators Non-GAAP Measures” section.
(2)  Years ended December 31, 2004 and 2003 have been restated for a change in accounting of foreign exchange translation. The ratio of debt to adjusted operating profit includes debt and the foreign 

exchange component of the fair value of derivative instruments.

(3)  Cash flow from operations before changes in working capital amounts.
(4)  Prior period shares and per share amounts have been retroactively adjusted to reflect a two-for-one-split of the Company’s Class A Voting and Class B Non-Voting shares on December 29, 2006.

68 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

SUMMARY OF SEASONALIT Y AND QUARTERLY RESULTS 
Quarterly results and statistics for the previous eight quarters are 
outlined following this section. 

Our operating results are subject to seasonal fluctuations that mate-
rially impact quarter-to-quarter operating results. As a result, one 
quarter’s operating results are not necessarily indicative of what 
a subsequent quarter’s operating results will be. Each of Wireless, 
Cable and Media has unique seasonal aspects to its business. 

Wireless’  operating  results  are  subject  to  seasonal  fluctuations 
that  materially  impact  quarter-to-quarter  operating  results.  In 
particular, operating results may be influenced by the timing of 
our marketing and promotional expenditures and higher levels of 
subscriber additions, resulting in higher subscriber acquisition and 
activation-related expenses in certain periods. 

The operating results of Cable Operations services are subject to 
modest seasonal fluctuations in subscriber additions and discon-
nections, which are largely attributable to movements of university 
and college students and individuals temporarily suspending ser-
vice due to extended vacations, or seasonal relocations, as well as 
our concentrated marketing efforts generally conducted during the 
fourth quarter. Rogers Retail operations may also experience mod-
est fluctuations from quarter-to-quarter due to the availability and 
timing of release of popular titles throughout the year. However, 
the fourth quarter has historically been the strongest quarter due 
to increased consumer activity in the retail cycle. RBS does not have 
any unique seasonal aspects to its business.

The seasonality at Media is a result of fluctuations in advertising 
and related retail cycles, since they relate to periods of increased 
consumer activity as well as fluctuations associated with the Major 
League  Baseball  season,  where  revenues  are  generally  concen-
trated in the spring, summer and fall months.

In addition to the seasonal trends, the most notable trend has been 
the quarter-by-quarter improvements in revenue and operating 
profit across the Wireless, Cable and Media businesses. 

Wireless revenue and operating profit growth reflects the increasing  
number  of  wireless  voice  and  data  subscribers  and  increase  in 
blended postpaid and prepaid ARPU. Wireless has continued its 
strategy of targeting higher value postpaid subscribers and selling 
prepaid handsets at higher price points, which has also contributed 
over time to the significantly heavier mix of postpaid versus prepaid 
subscribers. Meanwhile, the successful growth in customer base 
and  increased  market  penetration  have  been  met  by  increasing  
customer service and retention expenses and increasing credit and 

collection costs. However, these costs have been offset by operat-
ing  efficiencies  and  increasing  GSM  network  roaming  revenues 
from our subscribers travelling outside of Canada, as well as strong 
growth in roaming revenues from visitors to Canada utilizing our 
GSM network. 

Cable Operations services revenue and operating profit increased 
primarily due to price increases, increased penetration of its digi-
tal  products  and  incremental  programming  packages,  and  the 
scaling and rapid growth of our cable telephony service. Similarly, 
the steady growth of Internet revenues has been the result of a 
greater  penetration  of  Internet  subscribers  as  a  percentage  of 
homes  passed.  The  decrease  in  the  RBS  operating  profit  margin 
reflects the pricing pressures on long-distance and higher carrier 
costs. Rogers Retail revenue has increased as a result of acquiring 
approximately 170 Wireless-owned stores on January 1, 2007, while 
operating profit has decreased due to fewer customer transactions 
relating to video sales and rentals.

Media’s results are primarily attributable to a general upturn in 
demand for local advertising despite the softness with respect to 
national advertising. 

Other fluctuations in net income from quarter-to-quarter can also 
be attributed to losses on repayment of debt, foreign exchange 
gains or losses, changes in the fair value of derivative instruments, 
other income and expenses, and changes in income tax expense.

SUMMARY OF F OURTH Q UARTER 20 07 R ESULTS
During the three months ended December 31, 2007, consolidated 
operating revenue increased 13% to $2,687 million in 2007 compared 
to $2,370 million in the corresponding period in 2006, with all of 
our operating segments contributing to the year-over-year growth, 
including 17% growth at Wireless, 10% growth at Cable, and 15% 
growth at Media. Consolidated fourth quarter adjusted operating 
profit grew 25% year-over-year to $957 million, with 26% growth at 
Wireless, 11% growth at Cable, and 31% growth at Media. 

Consolidated  operating  income  for  the  three  months  ended 
December 31, 2007, totalled $476 million, compared to $357 million 
in the corresponding period of 2006, reflecting growth across all 
operating units.

We  recorded  net  income  of  $254  million  for  the  three  months 
ended December 31, 2007, or basic and diluted earnings per share 
of $0.40, compared to a net income of $176 million or basic earn-
ings per share of $0.28 (diluted – $0.27) in the corresponding period  
of 2006. 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

69

 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

QUARTERLY C ONSOLIDATED F INANCIAL S UMMARY  (1) 

Q1 

Q2 

Q3 

2007   
Q4 

Q1 

Q2 

Q3 

2006
Q4

$ 

1,231   $ 
 855  
266  
 (54)   

1,364   $ 
 881  
 348  
 (66)   

1,442   $ 
 899  
 339  
 (69)   

1,466   $ 
 923  
 364  
 (66)   

1,005   $ 
 772  
 240  
 (33)   

1,094   $ 
 787  
 334  
 (36)   

1,224   $ 
 800  
 319  
 (38)   

1,257 
 842 
 317 
 (46)

 2,298  

 2,527  

 2,611  

 2,687  

 1,984  

 2,179  

 2,305  

 2,370 

(In millions of dollars, 
except per share amounts) 

Income Statement  
Operating revenue 
  Wireless    
  Cable and Telecom 
  Media   
  Corporate and eliminations 

Operating profit before the undernoted 

  Wireless   
  Cable and Telecom 
  Media  
  Corporate and eliminations 

 581  
 228  
 19  
 (14)   

 664  
 243  
 45  
 (22)   

 686  
 265  
 46  
 (13)   

 658  
 265  
 63  
 (29)   

 412  
 222  
 14  
 (30)   

 490  
 237  
 53  
 (24)   

 564  
 219  
 41  
 (24)   

 814  

 930  

 984  

 957  

 618  

756  

800  

 521 
 238 
 48 
 (39)

 768 

– 
 (12)

  Stock option plan amendment (2) 
  Stock-based compensation expense (2) 

–  
 (15)   

 (452)   
 (32)   

–  
 (11)   

– 
 (4)   

–  
 (13)   

– 
 (10)   

– 
 (14)   

Integration and restructuring  
  expenses (3) 

  Adjustment for CRTC Part II  

fees decision (4) 

  Contract renegotiation fee (5) 

Operating profit (6)  
Depreciation and amortization 

Operating income  
Interest on long-term debt 
Other income (expense) 
Income tax reduction (expense) 

Net income (loss) for the period 

Net income (loss) per share: (7) 

  Basic     
  Diluted     

Additions to property, plant  
  and equipment (6) 

 (1)   

 (15)   

 (5)   

 (17)   

 (11)   

 (2)   

 (1)   

 (4)

–  
–  

 798  
 400  

 398  
 (149)   
 7  
 (86)   

–  
–  

 431  
 398  

 33  
 (152)   
 (24)   
 87  

 18  
–  

 986  
 397  

 589  
 (140)   
 (14)   
 (166)   

–  
 (52)   

 884  
 408  

 476  
 (138)   
–      
 (84)    

–  
–  

 594  
386  

 208  
 (161)   
 1  
 (35)   

–  
–  

744  
 395  

 349  
 (155)   
 17  
 68  

– 
–  

 785  
 408  

377  
 (153)   
 6  
(76)   

– 
– 

 752 
 395 

 357 
(151)
 (17)
 (13)

170   $ 

(56)  $ 

269   $ 

254   $ 

13  $ 

279   $ 

154   $ 

176 

0.27   $ 
0.26   $ 

(0.09)  $ 
(0.09)  $ 

0.42   $ 
0.42   $ 

0.40   $ 
0.40   $ 

0.02   $ 
0.02   $ 

0.44   $ 
0.44   $ 

0.25   $ 
0.24   $ 

0.28
0.27 

394   $ 

381   $ 

397   $ 

624   $ 

340   $ 

403   $ 

415   $ 

554 

$ 

$ 
$ 

$ 

(1)  Certain prior year numbers have been reclassified to conform to the current year presentation.
(2)  See section entitled “Stock-based Compensation Expense”.
(3)  Costs incurred related to the integration of Fido, Call-Net, the restructuring of RBS, and the closure of 21 retail stores in the first quarter of 2006.
(4)  Related to an adjustment of CRTC Part II fees related to prior periods as a result of a notice from the CRTC that Part II fees would no longer be collected. See the section entitled “Government Regulation 

and Regulatory Developments”. This adjustment is applicable to the third quarter of 2007 and does not impact the full year 2007.

(5)  One-time charge resulting from the renegotiation of an Internet-related services agreement. See the section entitled “Cable Operations Operating Expenses”.
(6)  As defined. See the “key Performance Indicators and Non-GAAP Measures” section.
(7)  Prior period per share amounts have been retroactively adjusted to reflect a two-for-one split of the Company’s Class A Voting and Class B Non-Voting shares on December 29, 2006.

70 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

ADJUSTED Q UARTERLY C ONSOLIDATED F INANCIAL S UMMARY (1) 

(In millions of dollars, 
except per share amounts) 

Income Statement 
Operating revenue
  Wireless   
  Cable and Telecom 
  Media   
  Corporate and eliminations 

Adjusted operating profit (2) 

  Wireless   
  Cable and Telecom 
  Media  
  Corporate and eliminations 

Depreciation and amortization 

Adjusted operating income  
Interest on long-term debt 
Other income (expense) 
Income tax reduction (expense) 

Q1 

Q2 

Q3 

2007   
Q4 

Q1 

Q2 

Q3 

2006
Q4

$ 

1,231   $ 
 855  
266  
 (54)   

1,364   $ 
881  
 348  
 (66)    

1,442   $ 
 899  
 339  
(69)   

1,466   $ 
 923  
 364  
 (66)   

1,005   $ 
 772  
 240  
 (33)   

1,094   $ 
 787  
 334  
 (36)   

1,224   $ 
 800  
 319  
 (38)   

1,257 
 842 
 317 
 (46)

2,298  

 2,527  

 2,611  

2,687  

 1,984  

 2,179  

 2,305  

 2,370 

 581  
 228  
 19  
 (14)   

 814  
 400  

 414  
 (149)   
 7  
 (86)   

 664  
 243  
 45  
 (22)   

 930  
 398  

 532  
 (152)   
 23  
 (104)   

 686  
 265  
 46  
 (13)   

 984  
 397  

 587  
 (140)   
 (14)   
 (165)   

 658  
265  
 63  
 (29)   

957  
 408  

 549  
 (138)   
–  
 (109)   

 412  
 222  
 14  
 (30)   

 618  
 386  

 232  
 (161)   
 1  
 (39)   

 490  
 237  
 53  
 (24)   

 756  
 395  

 361  
 (155)   
 17  
 67  

 564  
 219  
 41  
 (24)   

 800  
 408  

 392  
 (153)   
 6  
 (76)    

 521 
 238
 48 
 (39)

 768 
 395 

 373 
 (151)
 (16)
(14)

Adjusted net income (loss) for the period 

$ 

186   $ 

299   $ 

268   $ 

302   $ 

33   $ 

290   $ 

169   $ 

192 

Adjusted net income per share: (3)

  Basic    
  Diluted    

Additions to property, plant  
  and equipment (2) 

$ 
$ 

$ 

0.29   $ 
0.29   $ 

0.47   $ 
0.47   $ 

0.42   $ 
0.41   $ 

0.47   $ 
0.47   $ 

0.05   $ 
0.05   $ 

0.46   $ 
0.45   $ 

0.27   $ 
0.27   $ 

0.30 
0.30 

394   $ 

381   $ 

397   $ 

624   $ 

340   $ 

403   $ 

415   $ 

554 

(1)  This quarterly summary has been adjusted to exclude the impact of the adoption of a cash settlement feature for employee stock options, stock-based compensation expense, integration and restructur-
ing costs, an adjustment to CRTC Part II fees related to prior periods, a one-time charge related to the renegotiation of an Internet-related services agreement, losses on repayment of long-term debt 
and the income tax impact related to the above items. Certain prior year numbers have been reclassified to conform to the current year presentation. See the “key Performance Indicators and Non-GAAP 
Measures” section. The adjustment related to Part II CRTC fees is applicable to the third quarter of 2007 and does not impact the full year 2007.

(2)  As defined. See the “key Performance Indicators and Non-GAAP Measures” section. 
(3)  Prior period per share amounts have been retroactively adjusted to reflect a two-for-one split of the Company’s Class A Voting and Class B Non-Voting shares on December 29, 2006.

CONTROLS AND P ROCEDURES
Disclosure Controls and Procedures

As of the end of the period covered by this report (the “Evaluation 
Date”), we conducted an evaluation (under the supervision and with 
the participation of our management, including the Chief Executive 
Officer and Chief Financial Officer), pursuant to Rule 13a-15 promul-
gated under the Securities Exchange Act of 1934, as amended (the 
“Exchange Act”), of the effectiveness of the design and operation 
of our disclosure controls and procedures. Based on this evaluation, 
our Chief Executive Officer and Chief Financial Officer concluded 
that as of the Evaluation Date such disclosure controls and proce-
dures were effective.

Management’s Report on Internal Control Over  
Financial Reporting

The management of our company is responsible for establishing 
and maintaining adequate internal control over financial reporting. 
Our internal control system was designed to provide reasonable 
assurance to our management and Board of Directors regarding 
the preparation and fair presentation of published financial state-
ments in accordance with generally accepted accounting principles. 
All internal control systems, no matter how well designed, have 

inherent limitations. Therefore, even those systems determined to 
be effective can provide only reasonable assurance with respect to 
financial statement preparation and presentation.

Management  maintains  a  comprehensive  system  of  controls 
intended to ensure that transactions are executed in accordance 
with  management’s  authorization,  assets  are  safeguarded,  and 
financial records are reliable. Management also takes steps to see 
that  information  and  communication  flows  are  effective  and  to 
monitor performance, including performance of internal control 
procedures.

Management assessed the effectiveness of our internal control over 
financial reporting as of December 31, 2007, based on the criteria  
set forth in the Internal Control – Integrated Framework issued 
by the Committee of Sponsoring Organizations of the Treadway 
Commission (“COSO”). Based on this assessment, management has 
concluded that, as of December 31, 2007, our internal control over 
financial reporting is effective. Our independent auditor, KPMG LLP,  
has  issued  an  audit  report  that  the  Company  maintained,  in  all 
material respects, effective internal control over financial report-
ing as of December 31, 2007, based on the criteria established in 
Internal Control – Integrated Framework issued by the COSO.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

71

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

no other changes in our internal controls over financial reporting 
during 2007 that have materially affected, or are reasonably likely to 
materially affect, our internal controls over financial reporting.

2007   

2006

  $ 

3,703   $ 

 10,123  

2,942 
8,838 

36.6% 

33.3%

  $ 

2,589   $ 
5,154  

1,987 
 4,313 

50.2% 

46.1%

  $ 

1,008   $ 
2,603  

854 
 2,299 

38.7% 

37.1%

  $ 

12   $ 

 571  

49 
 596 

2.1% 

8.2%

  $ 

(4)  $ 

 393  

13 
 310 

 (1.0%)   

4.2%

  $ 

176   $ 

 1,317  

156 
 1,210 

13.4% 

12.9%

Changes in Internal Control Over Financial Reporting and 
Disclosure Controls and Procedures

During the last fiscal quarter, the Company outsourced its payroll 
processing, which materially affected the Company’s internal control 
over financial reporting. Other than this change, there have been 

SUPPLEMENTARY INFORMATION: NON - GA AP C ALCUL ATIONS
Operating Profit Margin Calculations 

Years ended December 31, 
(In millions of dollars) 

RCI: 

  Adjusted operating profit 
  Divided by total revenue 

RCI adjusted operating profit margin 

WIRELESS: 

  Adjusted operating profit 
  Divided by network revenue 

Wireless adjusted operating profit margin 

CABLE:
Cable Operations:

  Adjusted operating profit  
  Divided by revenue 

Cable Operations adjusted operating profit margin 

Rogers Business Solutions:

  Adjusted operating profit 
  Divided by revenue 

Rogers Business Solutions adjusted operating profit margin 

Rogers Retail:  

  Adjusted operating profit (loss) 
  Divided by revenue 

Rogers Retail adjusted operating profit (loss) margin 

MEDIA: 

  Adjusted operating profit 
  Divided by revenue 

Media adjusted operating profit margin 

72 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

C ALCUL ATIONS OF A DJUSTED O PER ATING P ROFIT, NET I NCOME AND E ARNINGS P ER S HARE

Years ended December 31, 
(In millions of dollars, number of shares outstanding in millions) 

Operating profit 
Add: 

  Stock option plan amendment 
  Stock-based compensation expense 

Integration and restructuring expenses  

  Cable  
  Wireless  

  Contract renegotiation fee 

Adjusted operating profit  

Net income  
Add:  

  Stock option plan amendment  
  Stock-based compensation expense  

Integration and restructuring expenses   

  Cable  
  Wireless  

  Contract renegotiation fee 
  Loss on repayment of long-term debt  

Income tax impact  

Adjusted net income  

Basic earnings per share:  
  Adjusted net income  
  Divided by: weighted average number of shares outstanding  

Adjusted basic earnings per share  

Diluted earnings per share:  
  Adjusted net income  
  Divided by: diluted weighted average number of shares outstanding  

Adjusted diluted earnings per share  

2007   

2006

  $ 

3,099   $ 

2,875 

 –

 452  
 62 

 38  
– 
 52  

 49 

 15 
 3 
– 

  $ 

3,703   $ 

2,942 

  $ 

637   $ 

622 

452  
62  

38  
– 
52  
 47  
(222)   

– 
49 

15 
3 
– 
1 
(6)

  $ 

1,066   $ 

684 

  $ 

1,066   $ 
638  

684 
632 

  $ 

1.67   $ 

1.08 

  $ 

1,066   $ 
642  

684 
642 

  $ 

1.66   $ 

1.07

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

WIRELESS N ON - GA AP C ALCUL ATIONS  (1)

Years ended December 31, 
(In millions of dollars, subscribers in thousands, except ARPU figures and operating profit margin)  

Postpaid ARPU (monthly)  

  Postpaid (voice and data) revenue  
  Divided by: average postpaid wireless voice and data subscribers   
  Divided by: 12 months  

Prepaid ARPU (monthly)  

  Prepaid (voice and data) revenue  
  Divided by: average prepaid subscribers  
  Divided by: 12 months  

Cost of acquisition per gross addition  

  Total sales and marketing expenses  
  Equipment margin loss (acquisition related)  

2007   

2006

  $ 

4,868   $  4,084 
 5,059 
 5,618  
 12 
 12  

 $ 

72.21   $ 

67.27 

  $ 

273   $ 

 1,382  
 12  

214 
 1,322 
 12 

  $ 

16.46   $ 

13.49 

  $ 

653   $ 
 149 

604 
 196 

 $ 

802   $ 

800 

  Divided by: total gross wireless additions (postpaid, prepaid and one-way messaging)  

 1,998  

 2,007 

Operating expense per average subscriber (monthly) 
  Operating, general and administrative expenses  
  Equipment margin loss (retention related)  

  Divided by: average total wireless subscribers   
  Divided by: 12 months  

Equipment margin loss  
  Equipment sales  
  Cost of equipment sales  

  Acquisition related  
  Retention related  

Adjusted operating profit margin 
  Adjusted operating profit 
  Divided by network revenue  

  Adjusted operating profit margin  

(1)  For definitions of key performance indicators and non-GAAP measures, see “key Performance Indicators and Non-GAAP Measures” section.

  $ 

401   $ 

399 

  $ 

1,558   $ 
 205  

1,361 
 165 

 $ 

1,763   $ 

1,526 

 7,128  
 12  

 6,528 
 12 

  $ 

20.61   $ 

19.48 

  $ 

349   $ 
 (703)   

267 
 (628)

  $ 

(354)  $ 

(361)

  $ 

(149)  $ 
 (205)   

(196)
 (165)

 $ 

(354)  $ 

(361)

  $ 

2,589   $ 
 5,154  

1,987 
 4,313 

50.2% 

46.1%

74 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

C ABLE N ON - GA AP C ALCUL ATIONS  (1) 

Years ended December 31, 
(In millions of dollars, subscribers in thousands, except ARPU figures and operating profit margin)   

Core Cable ARPU 

  Core Cable revenue  
  Divided by: average basic cable subscribers  
  Divided by: 12 months  

Internet ARPU

Internet revenue  

  Divided by: average Internet (residential) subscribers   
  Divided by: 12 months  

Cable Operations adjusted operating profit margin:  

  Adjusted operating profit 
  Divided by revenue  

Cable Operations adjusted operating profit margin   

RBS adjusted operating profit margin:  

  Adjusted operating profit 
  Divided by revenue  

RBS adjusted operating profit margin  

(1)  For definitions of key performance indicators and non-GAAP measures, see “key Performance Indicators and Non-GAAP Measures” section.
(2)  Certain prior year amounts have been reclassified to conform to the current year presentation.

2007   

2006  (2)

  $ 

1,540   $ 
 2,276  
 12  

1,421 
 2,261
12 

 $ 

56.39   $ 

52.37

  $ 

608   $ 

 1,388  
 12  

523 
 1,234 
 12 

 $ 

36.51   $ 

35.32 

  $ 

1,008   $ 
 2,603  

854 
 2,299 

38.7% 

37.1%

  $ 

12   $ 

 571  

49 
 596 

 2.1%  

8.2%

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S RESPONSIBILITY FOR FINANCIAL REPORTING

DECEMBER 31, 2007

The  accompanying  consolidated  financial  statements  of  Rogers 
Communications Inc. and its subsidiaries and all the information 
in Management’s Discussion and Analysis are the responsibility of 
management and have been approved by the Board of Directors.

The Board of Directors is responsible for overseeing management’s 
responsibility for financial reporting and is ultimately responsible for 
reviewing and approving the consolidated financial statements. The 
Board carries out this responsibility through its Audit Committee.

The  consolidated  financial  statements  have  been  prepared  by 
management  in  accordance  with  Canadian  generally  accepted 
accounting  principles.  The  consolidated  financial  statements 
include certain amounts that are based on the best estimates and 
judgments of management and in their opinion present fairly, in all 
material respects, Rogers Communications lnc.’s financial position, 
results of operations and cash flows. Management has prepared 
the financial information presented elsewhere in Management’s 
Discussion and Analysis and has ensured that it is consistent with 
the consolidated financial statements.

Management of Rogers Communications Inc., in furtherance of the 
integrity of the consolidated financial statements, has developed 
and  maintains  a  system  of  internal  controls,  which  is  supported 
by the internal audit function. Management believes the internal 
controls  provide  reasonable  assurance  that  transactions  are 
properly  authorized  and  recorded,  financial  records  are  reliable 
and  form  a  proper  basis  for  the  preparation  of  consolidated 
financial statements and that Rogers Communications lnc.’s assets 
are properly accounted for and safeguarded. The internal control 
processes include management’s communication to employees of 
policies that govern ethical business conduct.

The  Audit  Committee  meets  periodically  with  management,  as   
well  as  the  internal  and  external  auditors,  to  discuss  internal 
controls over the financial reporting process, auditing matters and 
financial reporting issues; to satisfy itself that each party is properly 
discharging  its  responsibilities;  and  to  review  Management’s 
Discussion  and  Analysis,  the  consolidated  financial  statements 
and the external auditors’ report. The Audit Committee reports 
its  findings  to  the  Board  of  Directors  for  consideration  when 
approving  the  consolidated  financial  statements  for  issuance 
to  the  shareholders.  The  Committee  also  considers,  for  review 
by the Board of Directors and approval by the shareholders, the 
engagement or re-appointment of the external auditors.

The consolidated financial statements have been audited by KPMG 
LLP, the external auditors, in accordance with Canadian generally 
accepted auditing standards on behalf of the shareholders. KPMG 
LLP has full and free access to the Audit Committee.

February 20, 2008

Edward S. Rogers, O.C.  
President and  
Chief Executive Officer 

William W. Linton, C.A.
Senior Vice President, Finance
and Chief Financial Officer

AUDITORS’ REPORT TO THE SHAREHOLDERS

We  have  audited  the  consolidated  balance  sheets  of  Rogers 
Communications  Inc.  as  at  December  31,  2007  and  2006,  the 
consolidated  statements  of  income,  shareholders’  equity  and 
cash  flows  for  each  of  the  years  in  the  two-year  period  ended   
December  31,  2007  and  the  consolidated  statement  of  compre-
hensive  income  for  the  year  ended  December  31,  2007.  These 
financial  statements  are  the  responsibility  of  the  Company’s 
management. Our responsibility is to express an opinion on these 
financial statements based on our audits.

estimates made by management, as well as evaluating the overall 
financial statement presentation.

In  our  opinion,  these  consolidated  financial  statements  present 
fairly, in all material respects, the financial position of the Company 
as at December 31, 2007 and 2006 and the results of its operations 
and  its  cash  flows  for  each  of  the  years  in  the  two-year  period 
ended December 31, 2007 in accordance with Canadian generally 
accepted accounting principles.

We conducted our audits in accordance with Canadian generally 
accepted auditing standards. Those standards require that we plan 
and  perform  an  audit  to  obtain  reasonable  assurance  whether 
the  financial  statements  are  free  of  material  misstatement.  An 
audit includes examining, on a test basis, evidence supporting the 
amounts and disclosures in the financial statements. An audit also 
includes assessing the accounting principles used and significant 

Chartered Accountants, Licenced Public Accountants

Toronto, Canada
February 20, 2008

76 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

CONSOLIDATED S TATEMENTS OF I NCOME
(IN MILLIONS OF CANADIAN DOLLARS, ExCEPT PER ShARE AMOuNTS)

Years ended December 31, 2007 and 2006 

Operating revenue (note 3(b)) 

Operating expenses:

 Cost of sales 
 Sales and marketing 
 Operating, general and administrative 
 Stock option plan amendment (note 20(a)(i)) 
 Integration and restructuring (note 6) 
 Depreciation and amortization 

Operating income 
Interest on long-term debt  

Loss on repayment of long-term debt (note 15(e)) 
Foreign exchange gain  
Change in fair value of derivative instruments 
Other income (expense), net 

Income before income taxes  
Income tax expense (reduction) (note 7):

 Current 
 Future 

Net income for the year 

Net income per share (note 8):

 Basic 
 Diluted 

See accompanying notes to consolidated financial statements.

2007  

2006

$  10,123  $ 

8,838

961 
1,322 
4,251 
452 
38 
1,603 

8,627 

1,496 

(579)   

917 
(47)   
54 
(34)   
(4)   

886 

(1)   

250 

249 

956
1,226
3,763
–
18
1,584

7,547

1,291
(620)

671 
(1)
2
(4)
10

678

(5)
61

56

$ 

$ 

637  $ 

622

1.00  $ 
0.99 

0.99
0.97

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
2007  

2006

$ 

1,245  $ 
304 
594 

2,143 
7,289 
3,027 
2,086 
485 
111 
184 
– 

1,077
270
387

1,734
6,732
2,779
2,152
139
118
152
299

$  15,325  $  14,105

$ 

61  $ 

 7

 –

2,260 
1 
195 
225 

2,742 
6,032 
1,609 
104 
214 

10,701 
4,624 

19
1,766
451

227

2,470
6,537
769

129

9,905 
4,200

$  15,325  $  14,105

CONSOLIDATED B ALANCE SHEETS
(IN MILLIONS OF CANADIAN DOLLARS)

December 31, 2007 and 2006 

Assets
Current assets:

 Accounts receivable, net of allowance for doubtful  accounts of $151 (2006 – $114) 
 Other current assets (note 9) 
 Future income tax assets (note 7) 

Property, plant and equipment (note 10) 
Goodwill (note 11(a)) 
Intangible assets (note 11(b)) 
Investments (note 12) 
Deferred charges (note 13) 
Other long-term assets (note 14) 
Future income tax assets (note 7) 

Liabilities and Shareholders’ Equity
Current liabilities:

 Bank advances, arising from outstanding cheques 
 Accounts payable and accrued liabilities 
 Current portion of long-term debt (note 15) 
 Current portion of derivative instruments (note 16(a)) 
 u nearned revenue  

Long-term debt (note 15) 
Derivative instruments (note 16(a)) 
Future income tax liabilities (note 7) 
Other long-term liabilities (note 17) 

Shareholders’ equity (note 19) 

Commitments (note 23)
Guarantees (note 24)
Contingent liabilities (note 25)
Canadian and united States accounting policy differences (note 26)
Subsequent events (notes 19(b), 25(a) and 27)

See accompanying notes to consolidated financial statements.

On behalf of the Board:

Edward “Ted” S. Rogers 
Director 

Ronald D. Besse
Director

78 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
CONSOLIDATED S TATEMENTS OF S HAREHOLDERS’ EqUITY
(IN MILLIONS OF CANADIAN DOLLARS)

Years ended December 31, 2007 and 2006 

Amount 

Number 
of shares 
(000s) 

Amount 

Number 
of shares 
(000s) 

Contributed 
surplus 

Class A Voting shares 

Class B Non-Voting shares 

Accumulated
other 
Retained  comprehensive 
earnings 
(deficit) 

Total 
income  shareholders’
equity

(loss) 

Balances, December 31, 2005 
Net income for the year 
Shares issued on exercise of  

stock options 

Stock-based compensation 
Dividends declared 

$ 

72 
– 

– 
– 
– 

  112,468  $ 

– 

– 
– 
– 

419 
– 

6 
– 
– 

  515,405  $ 

– 

7,827 
– 
– 

3,643  $ 
– 

(606)  $ 
622 

–  $ 
– 

3,528 
622

61 
32 
– 

– 
– 
(49)   

(33)   

– 
– 
– 

– 

67
32
(49)

4,200

Balances, December 31, 2006 
Change in accounting policy related  

to financial instruments (note 2(h)(i)) 

As restated, January 1, 2007 
Net income for the year 
Class A Voting shares converted to  
  Class B Non-Voting shares 
Stock option plan amendment 
Shares issued on exercise of stock options 
Stock-based compensation 
Dividends declared 
Other comprehensive income  

72 

  112,468 

425 

  523,232 

3,736 

– 

72 
– 

– 
– 
– 
– 
– 
– 

– 

– 

– 

– 

3 

(214)   

(211)

  112,468 
– 

425 
– 

  523,232 
– 

3,736  
– 

(30)   
637 

(214)   
– 

3,989 
637

(6)   
– 
– 
– 
– 
– 

– 
– 
46 
– 
– 
– 

6 
– 
3,767 
– 
– 
– 

– 
(50)   
(9)   
12 
– 
– 

– 
– 
– 
– 
(265)   
– 

– 
– 
– 
– 
– 
264 

–
(50)
37
12
(265)
264

Balances, December 31, 2007 

$ 

72 

  112,462  $ 

471 

  527,005  $ 

3,689  $ 

342  $ 

50  $ 

4,624

See accompanying notes to consolidated financial statements.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED S TATEMENT OF COMPREHENSI vE INCOME
(IN MILLIONS OF CANADIAN DOLLARS)

Year ended December 31, 2007 

Net income for the year 
Other comprehensive income (note 2(h)):

 Change in fair value of available-for-sale investments:

 Increase in fair value 
 Gain on disposal 

Change in fair value of cash flow hedging derivative instruments:

 Increase in fair value 
 Reclassification to net income of foreign exchange loss 
 Reclassification to net income of accrued interest 
 Related income taxes 

Comprehensive income for the year 

See accompanying notes to consolidated financial statements.

2007

  $ 

637

140
(2)

138

(635)
742
119 
(100)

126

264

901

  $ 

80 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
CONSOLIDATED S TATEMENTS OF C ASH FLOwS
(IN MILLIONS OF CANADIAN DOLLARS)

Years ended December 31, 2007 and 2006 

Cash provided by (used in): 
Operating activities:

 Net income for the year 
 Adjustments to reconcile net income to net cash flows from operating activities:

 Depreciation and amortization 
 Program rights and Rogers Retail rental amortization 
 Future income taxes 
 u nrealized foreign exchange loss (gain) 
 Change in fair value of derivative instruments 
 Loss on repayment of long-term debt 
 Stock option plan amendment 
 Stock-based compensation expense 
 Amortization of fair value increment on long-term debt and derivatives 
 Sale of income tax losses to related party 
 Other 

 Change in non-cash operating working capital items (note 21(a)) 

Investing activities:

 Additions to property, plant and equipment 
 Change in non-cash working capital items related to property, plant and equipment 
 Acquisitions, net of cash and cash equivalents acquired 
 Additions to program rights 
 Other 

Financing activities:

 Issuance of long-term debt 
 Repayment of long-term debt 
 Premium on repayment of long-term debt 
 Financing costs incurred 
 Issuance of capital stock on exercise of stock options 
 Dividends paid on Class A Voting and Class B Non-Voting shares 
 Proceeds on settlement of cross-currency interest rate exchange agreements and forward contracts 
 Payment on settlement of cross-currency interest rate exchange agreements and forward contracts 

Increase (decrease) in cash and cash equivalents 
Cash deficiency, beginning of year 

Cash deficiency, end of year 

Cash and cash equivalents (deficiency) are defined as cash and short-term deposits, which have an original maturity of less than 90 days, less bank advances. 
For supplemental cash flow information see note 21(b).
See accompanying notes to consolidated financial statements.

2007  

2006

$ 

637   $ 

622 

1,603 
92 
250 
(46)   
34 
47 
452 
62 
(6)   
– 
10 

3,135 
(310)   

2,825 

(1,796)   
(20)   
(537)   
(67)   
(18)   

1,584
75
61
2
4
1
–
49
(11)
13
(14)

2,386
63

2,449

(1,712)
134
(4)
(32)
(19)

(2,438)   

(1,633)

5,476  
(5,623)   
(59)   
(4)   
27 
(211)   
838 
(873)   

1,098 
(1,836)
–
–
74
(47)
–
(20)

(429)   

(731)

(42)   
(19)   

85
(104)

$ 

(61)  $ 

(19)

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(TABuLAR AMOuNTS IN MILLIONS OF CANADIAN DOLLARS, ExCEPT PER ShARE AMOuNTS)
YEARS ENDED DECEMBER 31, 2007 AND 2006

1.  NATURE OF THE BUSINESS

Rogers  Communications  Inc.  (“RCI”)  is  a  diversified  Canadian 
communications  and  media  company,  with  substantially  all  of 
its  operations  and  sales  in  Canada.  RCI  is  engaged  in  wireless 
voice  and  data  communications  services  through  its  Wireless 
segment (“Wireless”); cable television, high-speed Internet access, 
telephony,  data  networking  and  retailing  of  wireless,  cable 

and  video  products  and  services  (“Rogers  Retail”)  through  its 
Cable segment (“Cable”); and radio and television broadcasting, 
televised shopping, magazines and trade publications, and sports 
entertainment  through  its  Media  segment  (“Media”).  RCI  and 
its  subsidiary  companies  are  collectively  referred  to  herein  as   
the “Company”. 

2.  SIGNIFICANT ACCOUNTING POLICIES

(A)  BASIS OF PRESENTATION:
The consolidated financial statements are prepared in accordance 
with Canadian generally accepted accounting principles (“GAAP”) 
and differ in certain significant respects from accounting principles 
generally accepted in the united States of America (“united States 
GAAP”) as described in note 26.

The  consolidated  financial  statements  include  the  accounts  of 
RCI and its subsidiary companies. Intercompany transactions and 
balances are eliminated on consolidation. 

Investments over which the Company is able to exercise significant 
influence  are  accounted  for  by  the  equity  method.  Investments 
over which the Company has joint control are accounted for by the 
proportionate consolidation method. Publicly traded investments 
are classified as available-for-sale investments and are recorded at 
fair value. Changes in fair value are recorded in other comprehensive 
income  until  such  time  as  the  investments  are  disposed  of  or 
impaired. Other investments are recorded at cost. Investments are 
written down when there is evidence that a decline in value that is 
other than temporary has occurred.

Certain  of  the  comparative  figures  have  been  reclassified  to 
conform with the financial statement presentation adopted in the 
current year.

(B)  REvENUE RECOGNITION: 
The  Company’s  principal  sources  of  revenue  and  recognition  of 
these revenues for financial statement purposes are as follows:
(i)  Monthly  subscriber  fees  in  connection  with  wireless  and 
wireline  services,  cable,  telephony,  Internet  services,  rental 
of  equipment,  network  services  and  media  subscriptions 
are recorded as revenue on a pro rata basis as the service is 
provided;

(ii)  Revenue from airtime, roaming, long-distance and optional 
services, pay-per-use services, video rentals and other sales of 
products are recorded as revenue as the services or products 
are delivered; 

(iii)  Revenue  from  the  sale  of  wireless  and  cable  equipment  is 
recorded when the equipment is delivered and accepted by 
the independent dealer or subscriber in the case of direct sales. 
Equipment subsidies related to new and existing subscribers 
are recorded as a reduction of equipment revenues;

(iv)  Installation fees and activation fees charged to subscribers do 
not meet the criteria as a separate unit of accounting. As a 
result, in Wireless these fees are recorded as part of equipment 

82 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

revenue and, in Cable, are deferred and amortized over the 
related  service  period.  The  related  service  period  for  Cable 
ranges from 26 to 48 months, based on subscriber disconnects, 
transfers of service and moves. Incremental direct installation 
costs  related  to  reconnects  are  deferred  to  the  extent  of 
deferred installation fees and amortized over the same period 
as  these  related  installation  fees.  New  connect  installation 
costs are capitalized to property, plant and equipment (“PP&E”) 
and amortized over the useful life of the related assets;

(v)  Advertising revenue is recorded in the period the advertising 
airs  on  the  Company’s  radio  or  television  stations  and  the 
period  in  which  advertising  is  featured  in  the  Company’s 
publications;

(vi)  Monthly subscription revenues received by television stations 
for  subscriptions  from  cable  and  satellite  providers  are 
recorded in the month in which they are earned;

(vii) The Toronto Blue Jays Baseball Club’s (“Blue Jays”) revenue from 
home  game  admission  and  concessions  is  recognized  as  the 
related games are played during the baseball regular season. 
Revenue from radio and television agreements is recorded at 
the time the related games are aired. The Blue Jays also receive 
revenue  from  the  Major  League  Baseball  Revenue  Sharing 
Agreement, which distributes funds to and from member clubs, 
based on each club’s revenues. This revenue is recognized in the 
season in which it is earned, when the amount is estimable and 
collectibility is reasonably assured; and

(viii) Discounts  provided  to  customers  related  to  combined 
purchases of Wireless, Cable and Media products and services 
are  charged  directly  to  the  revenue  for  the  products  and 
services to which they relate.

The Company offers certain products and services as part of multiple 
deliverable arrangements. The Company divides multiple deliverable 
arrangements  into  separate  units  of  accounting.  Components  of 
multiple  deliverable  arrangements  are  separately  accounted  for 
provided  the  delivered  elements  have  stand-alone  value  to  the 
customers and the fair value of any undelivered elements can be 
objectively and reliably determined. Consideration for these units is 
measured and allocated amongst the accounting units based upon 
their fair values and the Company’s relevant revenue recognition 
policies are applied to them. The Company recognizes revenue once 
persuasive evidence of an arrangement exists, delivery has occurred 
or services have been rendered, fees are fixed and determinable and 
collectibility is reasonably assured.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

unearned revenue includes subscriber deposits, cable installation 
fees and amounts received from subscribers related to services and 
subscriptions to be provided in future periods.

each period and is amortized to expenses over the period in which 
the  related  services  are  rendered,  which  is  usually  the  graded 
vesting period, or, as applicable, over the period to the date an 
employee is eligible to retire, whichever is shorter.

(C )  SUBSCRIBER AC qUISITION AND RETENTION COSTS :
Except as described in note 2(b)(iv), as it relates to cable installation 
costs, the Company expenses the costs related to the acquisition or 
retention of subscribers.

(D)  STOCk-BASED COMPENSATION AND OTHER STOC k- 

BASED PAYMENTS :

On May 28, 2007, the Company’s employee stock option plans were 
amended to attach cash settled share appreciation rights (“SARs”) 
to all new and previously granted options. The SAR feature allows 
the option holder to elect to receive in cash an amount equal to 
the  intrinsic  value,  being  the  excess  market  price  of  the  Class  B 
Non-Voting share over the exercise price of the option, instead of 
exercising the option and acquiring Class B Non-Voting shares. All 
outstanding stock options are now classified as liabilities and are 
carried at their intrinsic value, as adjusted for vesting, measured 
as the difference between the current stock price and the option 
exercise price. The intrinsic value of the liability is marked-to-market 

The Company accounts for stock-based awards that are settled by 
issuance  of  equity  instruments  using  the  fair  value  method.  The 
estimated fair value is amortized to expense over the period in which 
the related services are rendered, which is usually the vesting period 
or, as applicable, over the period to the date an employee is eligible 
to retire, whichever is shorter. Effective May 28, 2007, the Company 
no longer has stock-based awards that are classified as equity.

The  employee  share  accumulation  plan  allows  employees  to 
voluntarily participate in a share purchase plan. under the terms 
of the plan, employees of the Company can contribute a specified 
percentage of their regular earnings through payroll deductions 
and  the  Company  makes  certain  defined  contribution  matches, 
which are recorded as compensation expense in the period made. 

(E)  DEPRECIATION:
PP&E are depreciated over their estimated useful lives as follows:

Asset 

Buildings  
Towers, head-ends and transmitters 
Distribution cable and subscriber drops 
Network equipment 
Wireless network radio base station equipment 
Computer equipment and software 
Customer equipment  
Leasehold improvements 

Basis 

Mainly diminishing balance 
Straight line 
Straight line 
Straight line 
Straight line 
Straight line 
Straight line 
Straight line  

Other   

Mainly diminishing balance 

Rate

5% to 62/3%
62/3% to 25%
5% to 20%
62/3% to 331/3%
121/2% to 141/3%
141/3% to 331/3%
20% to 331/3%
Over shorter of 
estimated useful life 
and lease term
5% to 331/3%

INCOME TA xES:

(F ) 
Future income tax assets and liabilities are recognized for the future 
income  tax  consequences  attributable  to  differences  between 
the  financial  statement  carrying  amounts  of  existing  assets  and 
liabilities and their respective tax bases. Future income tax assets 
and liabilities are measured using enacted or substantively enacted 
tax  rates  expected  to  apply  to  taxable  income  in  the  years  in 
which those temporary differences are expected to be recovered 
or settled. A valuation allowance is recorded against any future 
income  tax  asset  if  it  is  not  more  likely  than  not  that  the  asset 
will be realized. Income tax expense is generally the sum of the 
Company’s provision for current income taxes and the difference 
between opening and ending balances of future income tax assets 
and liabilities.

(G)  FOREIGN CURRENC Y TR ANSL ATION :
Monetary assets and liabilities denominated in a foreign currency 
are translated into Canadian dollars at the exchange rate in effect 
at the balance sheet dates and non-monetary assets and liabilities 
and related depreciation and amortization expenses are translated 
at the historical exchange rate. Revenue and expenses, other than 
depreciation and amortization, are translated at the average rate 
for the month in which the transaction was recorded. Exchange 
gains or losses on translating long-term debt are recognized in the 
consolidated  statements  of  income.  Foreign  exchange  gains  are 
primarily related to the translation of long-term debt.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

83

 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(H)  FINANCIAL INSTRUMENTS :
(i)  Adoption of new financial instruments standards:

In  2005,  The  Canadian  Institute  of  Chartered  Accountants 
(“CICA”) issued handbook Section 3855, Financial Instruments –  
Recognition  and  Measurement,  handbook  Section  1530, 
Comprehensive Income, handbook Section 3251, Equity, and 
handbook  Section  3865,  hedges.  The  new  standards  were 
adopted  commencing  January  1,  2007,  and  were  generally 
required to be adopted retrospectively without restatement.

A  new  statement  entitled  “Consolidated  Statement  of 
Comprehensive  Income”  was  added  to  the  Company’s 
consolidated  financial  statements  and  includes  net  income 
as well as other comprehensive income. Accumulated other 
comprehensive income forms part of shareholders’ equity.

The  impact  of  the  adoption  of  these  standards  on  opening 
accumulated  other  comprehensive  income  and  on  opening 
deficit at January 1, 2007, was as follows:

Available-for-sale investments (A) 
Derivative instruments (B) 

Opening accumulated other comprehensive income  

Ineffective portion of hedging derivatives (B) 
Early repayment option (C) 
Deferred transitional gain (E) 
Transaction costs (F) 

Opening deficit 

Impact 
upon 
adoption 

Income tax 
impact 

Net 
impact

  $ 

213  $ 
(561)   

(2)  $ 

136 

211
(425)

  $ 

(348)  $ 

134  $ 

(214)

  $ 

(10)  $ 
19 
54 
(59)   

2   $ 
(6)   
(17)   
20  

  $ 

4  $ 

(1)  $ 

(8)
13
37
(39)

3

(A)  under these standards, all of the Company’s financial assets 
are  classified  as  available-for-sale  or  loans  and  receivables. 
Available-for-sale investments are carried at fair value on the 
balance sheet, with changes in fair value recorded in other 
comprehensive  income,  until  such  time  as  the  investments 
are disposed of or an other-than-temporary impairment has 
occurred, in which case the impairment is recorded in income. 
Loans and receivables and all financial liabilities are carried 
at amortized cost using the effective interest method. upon 
adoption, the Company determined that none of its financial 
assets are classified as held-for-trading or held-to-maturity and 
none of its financial liabilities are classified as held-for-trading. 
The impact of the classification provisions of the new standards 
on January 1, 2007, was an adjustment of $213 million to bring 
the  carrying  value  of  available-for-sale  investments  to  fair 
value, with a corresponding increase in opening accumulated 
other comprehensive income of $211 million, net of income 
taxes of $2 million. 

For  the  year  ended  December  31,  2007,  the  impact  of  the 
classification provisions of the new standards was an increase 
in  the  carrying  value  of  available-for-sale  investments 
of  $140  million,  with  a  corresponding  increase  in  other 
comprehensive income. In addition, realized gains of $2 million 
were  reclassified  out  of  accumulated  other  comprehensive 
income  and  recognized  in  the  consolidated  statements  of 
income upon disposal of an investment.

(B)  All derivatives, including embedded derivatives that must be 
separately  accounted  for,  are  measured  at  fair  value,  with 
changes in fair value recorded in the consolidated statements 
of  income  unless  they  are  effective  cash  flow  hedging 
instruments. The changes in fair value of cash flow hedging 

derivatives  are  recorded  in  other  comprehensive  income, 
to  the  extent  effective,  until  the  variability  of  cash  flows 
relating to the hedged asset or liability is recognized in the 
consolidated statements of income. Any hedge ineffectiveness 
is  recognized  in  the  consolidated  statements  of  income 
immediately. The impact of remeasuring hedging derivatives 
on the consolidated financial statements on January 1, 2007, 
was an increase in derivative instruments of $561 million. This 
also  resulted  in  a  decrease  in  opening  accumulated  other 
comprehensive income of $425 million, net of income taxes of 
$136 million, and an increase in opening deficit of $8 million, 
net of income taxes of $2 million, representing the ineffective 
portion of hedging relationships. 

In  2007,  $1  million  related  to  hedge  ineffectiveness  was 
recognized as an increase to net income.

The  foreign  exchange  loss  reclassified  from  comprehensive 
income for the year ended December 31, 2007, exactly offset 
the  foreign  exchange  gains  recognized  in  the  consolidated 
statements  of  income  related  to  the  carrying  value  of 
u.S. dollar denominated debt.

(C)  As a result of the application of these standards, the Company 
separated the early repayment option on one of the Company’s 
debt instruments and recorded the fair value of $19 million 
related  to  this  embedded  derivative  on  the  consolidated 
balance  sheet  on  January  1,  2007,  with  a  corresponding 
decrease in opening deficit of $13 million, net of income taxes 
of $6 million. The fair value of this embedded derivative at 
December 31, 2007, was $13 million and the decrease in the fair 
value of $6 million was recorded in the consolidated statements 
of income for the year ended December 31, 2007.

84 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(D)  The  Company  reviewed  significant  contracts  entered  into 
on  or  after  January  1,  2003  and  determined  there  are  no 
significant non-financial derivatives that require separate fair 
value recognition on the consolidated balance sheet on the 
transition date and at December 31, 2007.

(E)  The unamortized deferred transitional gain of $54 million at 
December 31, 2006, which arose on the change from marked-
to-market accounting to hedge accounting that was calculated 
as at July 1, 2004, was eliminated upon adoption, the impact of 
which was a decrease to opening deficit of $37 million, net of 
income taxes of $17 million.

(F)  Effective January 1, 2007, the Company records all transaction 
costs  for  financial  assets  and  financial  liabilities  in  the 
consolidated statements of income as incurred. The Company 
had previously deferred these costs and amortized them over 
the term of the related asset or liability. The carrying value of 
transaction costs at December 31, 2006, of $39 million, net of 
income taxes of $20 million, was charged to opening deficit on 
transition on January 1, 2007.

(ii)  Derivative instruments:

The Company uses derivative financial instruments to manage 
risks from fluctuations in exchange rates and interest rates. 
These  instruments  include  cross-currency  interest  rate 
exchange  agreements,  interest  rate  exchange  agreements, 
foreign exchange forward contracts and, from time to time, 
foreign exchange option agreements. All such instruments are 
only used for risk management purposes.

  When  hedge  accounting  is  applied,  the  Company  formally 
documents the relationship between derivative instruments 
and the hedged items, as well as its risk management objective 
and strategy for undertaking various hedge transactions. At 
the instrument’s inception, the Company also formally assesses 
whether  the  derivatives  are  highly  effective  at  reducing  or 
modifying  interest  rate  or  foreign  exchange  risk  related  to 
the  future  anticipated  interest  and  principal  cash  outflows 
associated with the hedged item. Effectiveness requires a high 
correlation of changes in fair values or cash flows between the 
hedged item and the hedging item. On a quarterly basis, the 
Company confirms that the derivative instruments continue to 
be highly effective at reducing or modifying interest rate or 
foreign exchange risk associated with the hedged items. 

For  those  instruments  that  do  not  meet  the  above  criteria, 
changes in their fair value are recorded in the consolidated 
statements of income.

(I)  NET INCOME PER SHARE :
The diluted net income per share calculation considers the impact 
of employee stock options using the treasury stock method. There 
is no dilutive impact of employee stock options after May 28, 2007, 
due to the amendment to attach cash settled SARs to all new and 
previously granted options.

(j) 
INvENTORIES AND R OGERS R ETAIL RENTAL IN vENTORY:
Inventories are primarily valued at the lower of cost, determined 
on a first-in, first-out basis, and net realizable value. Rogers Retail 
rental inventory, which includes videocassettes, DVDs and video 
games, is amortized to its estimated residual value. The residual 
value of Rogers Retail rental inventory is recorded as a charge to 
operating expense upon the sale of Rogers Retail rental inventory. 
Amortization of Rogers Retail rental inventory is charged to cost of 
sales on a diminishing-balance basis over a six month period.

In  2007,  the  CICA  issued  handbook  Section  3031,  Inventories 
(“CICA 3031”). CICA 3031 aligns Canadian GAAP with International 
Financial Reporting Standards (“IFRS”) and establishes the principles 
for measurement, recognition and disclosure of inventories. The 
Company  adopted  this  new  standard  effective  January  1,  2007, 
retrospectively  without  restatement.  The  application  of  this 
standard  did  not  have  a  material  impact  on  the  consolidated 
financial statements of the Company.

(k )  DEFERRED CHARGES :
The direct costs paid to lenders to obtain revolving credit facilities 
are deferred and amortized on a straight-line basis over the life of 
the debt to which they relate. 

During the development and pre-operating phases of new products 
and businesses, related incremental costs are deferred and amortized 
on a straight-line basis over periods of up to five years.

(L)  PENSION BENEFITS :
The Company accrues its pension plan obligations as employees 
render the services necessary to earn the pension. The Company 
uses the current settlement discount rate to measure the accrued 
pension benefit obligation and uses the corridor method to amortize 
actuarial gains or losses (such as changes in actuarial assumptions 
and experience gains or losses) over the average remaining service 
life of the employees. under the corridor method, amortization 
is recorded only if the accumulated net actuarial gains or losses 
exceed 10% of the greater of accrued pension benefit obligation 
and the fair value of the plan assets at the beginning of the year.

The  Company  uses  the  following  methods  and  assumptions  for 
pension accounting:
(i)  The  cost  of  pensions  is  actuarially  determined  using 
the  projected  benefit  method  prorated  on  service  and 
management’s  best  estimate  of  expected  plan  investment 
performance,  salary  escalation,  compensation  levels  at  the 
time of retirement and retirement ages of employees. Changes 
in these assumptions would impact future pension expense.
(ii)  For the purpose of calculating the expected return on plan 

assets, those assets are valued at fair value.

(iii)  Past service costs from plan amendments are amortized on a 
straight-line basis over the average remaining service period 
of employees.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

85

 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(M)  PROPERT Y, PL ANT AND E qUIPMENT:

(ii) 

Intangible assets:

PP&E are recorded at cost. During construction of new assets, 
direct  costs  plus  a  portion  of  applicable  overhead  costs   
are  capitalized.  Repairs  and  maintenance  expenditures  are 
charged to operating expenses as incurred.

The cost of the initial cable subscriber installation is capitalized. 
Costs of all other cable connections and disconnections are 
expensed,  except  for  direct  incremental  installation  costs 
related  to  reconnect  Cable  customers,  which  are  deferred 
to  the  extent  of  reconnect  installation  revenues.  Deferred 
reconnect  revenues  and  expenses  are  amortized  over  the 
related estimated service period.

(N)  ACqUIRED PROGR AM RIGHTS :

Acquired broadcast program rights are carried at the lower 
of  cost  less  accumulated  amortization,  and  net  realizable 
value. Acquired program rights and the related liabilities are 
recorded on the consolidated balance sheets when the licence 
period begins and the program is available for use. The cost 
of  acquired  program  rights  is  amortized  over  the  expected 
performance period of the related programs. Net realizable 
value of acquired program rights is assessed using an industry 
standard methodology.

(O)  GOODwILL  AND  INTANGIBLE  ASSETS:
(i)  Goodwill:

Goodwill is the residual amount that results when the purchase 
price of an acquired business exceeds the sum of the amounts 
allocated  to  the  tangible  and  intangible  assets  acquired, 
less liabilities assumed, based on their fair values. When the 
Company  enters  into  a  business  combination,  the  purchase 
method of accounting is used. Goodwill is assigned, as of the 
date of the business combination, to reporting units that are 
expected to benefit from the business combination. 

Goodwill is not amortized but instead is tested for impairment 
annually  or  more  frequently  if  events  or  changes  in 
circumstances indicate that the asset might be impaired. The 
impairment test is carried out in two steps. In the first step, 
the carrying amount of the reporting unit, including goodwill, 
is  compared  with  its  fair  value.  When  the  fair  value  of  the 
reporting unit exceeds its carrying amount, goodwill of the 
reporting unit is not considered to be impaired and the second 
step of the impairment test is unnecessary. The second step 
is carried out when the carrying amount of a reporting unit 
exceeds  its  fair  value,  in  which  case,  the  implied  fair  value 
of  the  reporting  unit’s  goodwill,  determined  in  the  same 
manner as the value of goodwill is determined in a business 
combination, is compared with its carrying amount to measure 
the amount of the impairment loss, if any.

Intangible  assets  acquired  in  a  business  combination  are 
recorded  at  their  fair  values.  Intangible  assets  with  finite 
useful lives are amortized over their estimated useful lives and 
are tested for impairment, as described in note 2(p). Intangible 
assets having an indefinite life, being spectrum and broadcast 
licences, are not amortized but are tested for impairment on 
an annual or more frequent basis by comparing their fair value 
to their carrying amount. An impairment loss on an indefinite 
life intangible asset is recognized when the carrying amount 
of the asset exceeds its fair value.

Intangible assets with finite useful lives are amortized on a 
straight-line basis over their estimated useful lives as follows:

Brand name – Rogers 
Brand name – Fido 
Subscriber bases 
Baseball player contracts 
Roaming agreements 
Dealer networks 
Wholesale agreements 
Marketing agreement 

20 years
5 years
21/4 to 42/3 years
5 years
12 years
4 years
38 months
5 years

The Company has tested goodwill and intangible assets with 
indefinite  lives  for  impairment  during  2007  and  2006  and 
determined that no impairment in the carrying value of these 
assets existed. 

(P)  LONG -LIvED ASSETS: 
The Company reviews long-lived assets, which include PP&E and 
intangible assets with finite useful lives, for impairment annually 
or more frequently if events or changes in circumstances indicate 
that the carrying amount may not be recoverable. If the sum of 
the undiscounted future cash flows expected to result from the 
use and eventual disposition of a group of assets is less than its 
carrying amount, it is considered to be impaired. An impairment 
loss is measured as the amount by which the carrying amount of 
the group of assets exceeds its fair value. During 2007 and 2006, the 
Company has determined that no impairment in the carrying value 
of these assets existed.

(q)  ASSET RETIREMENT OBLIGATIONS :
Asset retirement obligations are legal obligations associated with 
the  retirement  of  PP&E  that  result  from  their  acquisition,  lease, 
construction,  development  or  normal  operations.  The  Company 
records the estimated fair value of a liability for an asset retirement 
obligation in the year in which it is incurred and when a reasonable 
estimate of fair value can be made. The fair value of a liability for 
an asset retirement obligation is the amount at which that liability 
could be settled in a current transaction between willing parties, 
that is, other than in a forced or liquidation transaction and, in the 
absence of observable market transactions, is determined as the 
present value of expected cash flows. The Company subsequently 
allocates the asset retirement cost to expense using a systematic 
and rational method over the asset’s useful life, and records the 
accretion of the liability as a charge to operating expenses.

86 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(R)  USE OF ESTIMATES :
The preparation of financial statements requires management to 
make estimates and assumptions that affect the reported amounts 
of  assets  and  liabilities  and  disclosure  of  contingent  assets  and 
liabilities at the date of the financial statements and the reported 
amounts of revenue and expenses during the year. Actual results 
could differ from those estimates. 

Key areas of estimation, where management has made difficult, 
complex  or  subjective  judgments,  often  as  a  result  of  matters 
that are inherently uncertain, include the allowance for doubtful 
accounts and certain accrued liabilities, the ability to use income 
tax  loss  carryforwards  and  other  future  income  tax  assets  and 
liabilities, capitalization of internal labour and overhead, useful 
lives  of  depreciable  assets  and  intangible  assets  with  finite 
useful  lives,  discount  rates  and  expected  returns  on  plan  assets 
affecting  pension  expense  and  the  deferred  pension  asset  and 
the  recoverability  of  long-lived  assets,  goodwill  and  intangible 
assets, which require estimates of future cash flows. For business 
combinations, key areas of estimation and judgment include the 
allocation  of  the  purchase  price  and  related  integration  and 
severance costs.

Significant  changes  in  the  assumptions,  including  those  with 
respect to future business plans and cash flows, could materially 
change the recorded carrying amounts.

(S)  RECENT C ANADIAN ACCOUNTING PRONOUNCEMENTS :
(i) 

Financial instruments:

In  2006,  the  CICA  issued  handbook  Section  3862,  Financial 
Instruments  –  Disclosures,  and  handbook  Section  3863, 
Financial Instruments – Presentation. These standards enhance 
existing disclosure requirements and place greater emphasis 
on  disclosures  related  to  recognized  and  unrecognized 
financial  instruments  and  how  those  risks  are  managed. 
Disclosures  required  by  these  standards  will  be  included  in 
the  Company’s  interim  and  annual  consolidated  financial 
statements commencing January 1, 2008. 

(ii)  Capital disclosures:

In  2006,  the  CICA  issued  handbook  Section  1535,  Capital 
Disclosures  (“CICA  1535”).  CICA  1535  requires  that  an  entity 
disclose information that enables users of its financial statements 
to  evaluate  an  entity’s  objectives,  policies  and  processes  for 
managing  capital,  including  disclosures  of  any  externally 
imposed capital requirements and the consequences for non-
compliance. Disclosures required by the new standard will be 
included  in  the  Company’s  interim  and  annual  consolidated 
financial statements commencing January 1, 2008. 

(iii)  Goodwill and intangible assets: 

In 2008, the CICA issued handbook Section 3064, Goodwill and 
Intangible  Assets  (“CICA  3064”).  CICA  3064,  which  replaces 
Section  3062,  Goodwill  and  Intangible  Assets,  and  Section 
3450, Research and Development Costs, establishes standards 
for the recognition, measurement and disclosure of goodwill 
and intangible assets. The provisions relating to the definition 
and  initial  recognition  of  intangible  assets,  including 
internally generated intangible assets, are equivalent to the 
corresponding  provisions  of  IFRS  IAS  38,  Intangible  Assets. 
This  new  standard  is  effective  for  the  Company’s  interim 
and  annual  consolidated  financial  statements  commencing 
January 1, 2009. The Company is assessing the impact of the 
new standard on its consolidated financial statements.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

87

 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

3.  SEGMENTED INFORMATION :

(A)  OPER ATING SEGMENTS :
The  accounting  policies  of  the  segments  are  the  same  as  those 
described in the significant accounting policies in note 2. 

All  of  the  Company’s  reportable  segments  are  substantially  in 
Canada. Information by reportable segment for the years ended 
December 31, 2007 and 2006 is as follows:

 and administrative 

1,569 

1,900 

wireless 

Cable 

2007  

Corporate 
items and  Consolidated 
totals 

Media  eliminations 

Wireless 

Cable 

2006

Corporate 
items and  Consolidated 
totals

Media  eliminations 

$ 

5,503  $ 

3,558  $ 

1,317  $ 

(255) $  10,123  $ 

4,580  $ 

3,201  $ 

1,210  $ 

(153)  $  8,838

703 
653 

186 
519 

46 

– 

2,532 
– 
560 

113 

38 

802 
– 
737 

173 
226 

752 

84 

– 

82 
– 
52 

(101)   
(76)   

961 
1,322 

628 
604 

153 
412 

 –

175 
206 

956
  1,226

4 

30 

4,251 

1,376 

1,731 

678 

(22) 

  3,763

209  

452 

– 

38 

(317)   
– 
254 

3,099 
– 
1,603 

– 

3 

1,969 
12 
630 

– 

15 

890 
64 
662 

– 

– 

– 

– 

–

18

151 
17 
52 

 (

(135) 
93) 
240 

  2,875
–
  1,584

$ 

1,972  $ 

65  $ 

30  $ 

(571) $ 

1,496  $ 
(579) 

(47) 
54 

(34) 
(4) 

  $ 

886 

1,327  $ 

164  $ 

82  $ 

(282)  $  1,291 
(620)

 2

(1)

(4)
10 

  $ 

678

Operating revenue 
Operating expenses:

 Cost of sales 
 Sales and marketing 
 Operating, general 

 Stock option plan 
 amendment 
 Integration and 
 restructuring 

Management fees (recovery) 
Depreciation and amortization 

Operating income (loss) 
Interest on long-term debt 
Loss on repayment of  
long-term debt 

Foreign exchange gain  
Change in fair value of  
  derivative instruments 
Other income (expense), net 

Income before income taxes 

Additions to PP&E 

Goodwill 

Total assets 

$ 

$ 

$ 

822  $ 

814  $ 

77  $ 

83  $ 

1,796  $ 

684  $ 

794  $ 

48  $ 

186  $ 

1,712

1,140  $ 

926  $ 

961  $ 

–  $ 

3,027  $ 

1,150  $ 

926  $ 

703  $ 

–  $  2,779

6,747  $ 

5,211  $ 

2,042  $ 

1,325  $  15,325  $ 

7,471  $ 

5,216  $ 

1,459  $ 

(41)  $  14,105

88 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In addition, Cable consists of the following reportable segments. 
Information  by  repor table  segment  for  the  years  ended 
December 31, 2007 and 2006 is as follows:

Cable 
Operations 

RBS 

Rogers 

Corporate 
items and 
Retail  eliminations 

Total 
Cable 
Cable  Operations 

RBS 

Corporate 
Rogers 
items and 
Retail  eliminations 

2007  

2006

Total 
Cable

$ 

2,603  $ 

571  $ 

393  $ 

(9) $ 

3,558  $ 

2,299  $ 

596  $ 

310  $ 

(4)  $  3,201

– 
257 

– 
75 

1,400 

484 

2 

29 

106 

9 

831 

186 
187 

25 

5 

– 

(19)   

(10)   

– 
– 

186 
519 

– 
219 

– 
70 

153 
123 

– 
– 

153
412

(9)   

1,900 

1,237 

477 

21 

(4) 

1,731

– 

– 

– 

113 

38 

802 
– 
737 

– 

8 

835 

– 

1 

48 

– 

6 

7 

– 

– 

– 

831  $ 

(19) $ 

(10) $ 

–  $ 

65  $ 

835  $ 

710  $ 

83  $ 

21  $ 

–  $ 

814  $ 

685  $ 

48  $ 

98  $ 

7  $ 

11  $ 

–  $ 

–  $ 

–

15

890
64
662

164

794

Operating revenue 
Operating expenses:

 Cost of sales 
 Sales and marketing 
 Operating, general and 

 administrative 
 Stock option plan 
 amendment
 Integration and 
 restructuring 

Management fees 
Depreciation and amortization 

Operating income 

Additions to PP&E 

$ 

$ 

In late December 2006 and during the first quarter of 2007, certain 
real estate properties and related leases were transferred to RCI 
from  its  subsidiaries.  This  transfer  of  real  estate  did  not  have  a 
material impact on the results of the operating segments.

result, beginning in 2007, the Cable operating segment is comprised 
of  the  following  segments:  Cable  Operations,  Rogers  Business 
Solutions (“RBS”) and Rogers Retail. Comparative figures have been 
reclassified to reflect this new segmented reporting.

Effective January 2007, the Rogers Retail segment of Cable acquired 
the assets of approximately 170 Wireless retail locations. The results 
of  operations  of  these  stores  are  included  in  the  Rogers  Retail 
results of operations beginning January 1, 2007.

In addition, as a result of the intercompany amalgamation of RCI 
and certain of its subsidiaries, effective July 1, 2007, the Company 
discloses  segment  operating  results  based  on  operating  income 
(loss), consistent with internal management reporting.

In January 2007, the Company completed an internal reorganization 
whereby the Cable and Internet and Rogers home Phone segments 
were combined into one segment known as Cable Operations. As a 

Beginning January 1, 2007, subsidiaries no longer pay management 
fees to RCI.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

89

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(B)  PRODUC T RE vENUE:
Revenue is comprised of the following:

Wireless:

 Postpaid 
 Prepaid  
 One-way messaging 

 Network revenue 
 Equipment sales 

Cable:

 Cable Operations 
 RBS 
 Rogers Retail 
 Intercompany eliminations 

Media:

 Advertising  
 Circulation and subscription 
 Retail 
 Blue Jays 
 Other 

Corporate items and intercompany eliminations 

4.  BUSINESS COMBINATIONS:

(A)  20 07 AC qUISITIONS:
(i) 

Futureway Communications Inc.:

On June 22, 2007, the Company acquired the remaining 80% 
of  the  common  shares  that  it  did  not  already  own  and  the 
outstanding  stock  options  of  Futureway  Communications 
Inc.  (“Futureway”)  for  cash  consideration  of  $38  million.  In 
addition, the Company contributed $48 million to Futureway 
to  simultaneously  repay  obligations  under  capital  leases, 
advances from affiliated companies and to terminate a services 
agreement.  The  total  cash  outlay  for  the  acquisition  was   
$86 million. At the same time, Cable entered into a marketing 
agreement  with  the  former  controlling  shareholder  of 
Futureway that entitles the Company to preferred marketing 
arrangements in certain new residential housing developments 
in the Greater Toronto Area. The acquisition was accounted 
for using the purchase method with the results of operations 
consolidated  with  those  of  the  Company  effective  June  22, 
2007. 

90 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

2007  

2006

$ 

4,868  $  4,084
214
15

273 
13 

5,154 
349 

4,313
267

5,503 

4,580

2,603 
571 
393 

(9)   

2,299
596
310
(4)

3,558 

3,201

623 
164 
282 
172 
76 

555
149
279
163
64

1,317 
(255)   

1,210
(153)

$  10,123  $ 

8,838

The estimated fair values of the assets acquired and liabilities 
assumed in the Futureway acquisition are as follows:

Current assets 
Property, plant and equipment 
Marketing agreement 
Other intangible assets 
Future income tax assets 
Current liabilities 
Other liabilities 

$ 

$ 

4
4
52
7
22
(3)
(48)

38

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(ii)  Citytv:

(iii)  Other:

On  October  31,  2007,  the  Company  acquired  certain  real 
properties and 100% of the shares of the legal entities holding 
the operations of the Citytv network of five television stations 
in Canada, from CTVglobemedia Inc. for cash consideration of 
$405 million, including acquisition costs. The purchase price is 
subject to working capital adjustments. The acquisition was 
accounted for using the purchase method, with the results of 
operations consolidated with those of the Company effective 
October 31, 2007. The purchase price allocation is preliminary 
pending  finalization  of  valuations  of  the  net  identifiable 
assets acquired. The preliminary estimated fair values of the 
assets acquired and liabilities assumed in the Citytv acquisition 
are as follows:

Purchase price 

Current assets 
Program inventory 
PP&E 
Brand name 
Broadcast licences 
Future income tax liabilities 
Current liabilities 
Other liabilities 

Preliminary fair value of net assets acquired 

Goodwill 

$ 

$ 

$ 

$ 

405

33
25
32
26
86
(15)
(32)
(14)

141

264

The  goodwill  has  been  allocated  to  the  Media  reporting 
segment and is not tax deductible.

The Company has developed a plan to restructure and integrate 
the operations of Citytv and has accrued $6 million as a liability 
assumed on acquisition in the allocation of the purchase price 
at December 31, 2007, which is included in current liabilities.

On  January  1,  2007,  the  Company  acquired  five  Alberta 
radio stations for cash consideration of $43 million including 
acquisition costs. The acquisition was accounted for using the 
purchase method with $13 million allocated to net tangible 
assets  acquired,  $29  million  allocated  to  broadcast  licences 
acquired  and  $1  million  allocated  to  goodwill,  which  is  tax 
deductible, within the Media reporting segment. 

During 2007, the Company made various other acquisitions for 
cash consideration of approximately $3 million.

On July 6, 2007, the Company announced an agreement to acquire 
Vancouver  multicultural  television  station  Channel  M  from 
Multivan Broadcast Corporation. This transaction is subject to 
Canadian Radio-television and Telecommunications Commission 
(“CRTC”) approval and is expected to close in early 2008.

During 2007, the Company announced that it had reached an 
agreement to acquire the remaining two-thirds ownership in 
Outdoor  Life  Network  to  bring  its  ownership  to  100%.  This 
transaction has not yet closed, pending CRTC approval, which 
is expected in 2008.

(B)  20 06 AC qUISITIONS:
During 2006, the Company made various acquisitions, accounted for 
by the purchase method, for cash consideration totalling $6 million.

During 2006, the Company finalized the purchase price allocation 
of certain 2005 acquisitions upon receipt of the final valuations of 
certain tangible and intangible assets acquired. These adjustments 
included an increase in the fair value assigned to PP&E of $22 million 
from that recorded and disclosed in the 2005 consolidated financial 
statements.  Additionally,  the  fair  value  of  the  subscriber  bases 
acquired increased by $24 million from that recorded and disclosed 
in the 2005 consolidated financial statements. Accompanied with a 
$1 million adjustment to accrued transaction costs, these adjustments 
resulted in a decrease in goodwill acquired of $47 million.

5. 

INvESTMENT IN j OINT vENTURES:

The  Company  has  contributed  certain  assets  to  joint  ventures 
involved in the provision of wireless broadband Internet service 
and  in  certain  mobile  commerce  initiatives  (note  11(b)).  As  at 

December  31,  2007  and  2006  and  for  the  years  then  ended, 
proportionately consolidating these joint ventures resulted in the 
following increases (decreases) in the accounts of the Company:

Current assets  
Long-term assets 
Current liabilities 
Expenses  
Net income for the year 

2007  

2006

$ 

7  $ 

73 
6 
25 
(25)   

11
42
3
20
(20)

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

91

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In March 2007, the Company contributed its 2.3 Ghz and 3.5 Ghz 
spectrum  licences  with  a  carrying  value  of  $11  million  to  a  50% 
owned  joint  venture  for  non-cash  consideration  of  $58  million. 
Accordingly,  the  carrying  value  of  spectrum  licences  has  been 
reduced by $5 million in 2007. A deferred gain of $24 million, being 
the portion of the excess of fair value over carrying value related to 
the other non-related venturer’s interest in the spectrum licences 
contributed by the Company, was recorded on contribution of these 

spectrum licences. This deferred gain is recorded in other long-term 
liabilities and is being amortized to income over seven years, of which 
$2 million was recognized in 2007. In addition to a cash contribution 
of $8 million, the other venturer also contributed its 2.3 Ghz and 
3.5 Ghz spectrum licences valued at $50 million to the joint venture. 
The Company recorded an increase in spectrum licences and cash of 
$25 million and $4 million, respectively, related to its proportionate 
share of the contribution by the other venturer.

6. 

INTEGRATION AND RESTRUCTURING E xPENSES:

As  a  result  of  the  2005  acquisition  of  Call-Net  Enterprises  Inc.   
(“Call-Net”)  and  the  2004  acquisition  of  Fido  Inc.  (“Fido”),  the 
Company has incurred certain integration costs that did not qualify 
to be included as part of the purchase price allocation as a liability 
assumed on acquisition. As a result, these costs are recorded within 
operating  expenses.  These  expenses  include  various  severance, 
consulting and other incremental restructuring costs directly related 
to the acquisitions. During 2007, the Company incurred integration 
expenses of $14 million related to the Call-Net acquisition. During 
2006,  the  Company  incurred  $9  million  in  integration  expenses 
related  to  the  Call-Net  acquisition  and  $3  million  in  integration 
expenses related to the Fido acquisition. 

During  2007,  the  Company  incurred  $24  million  of  restructuring 
expenses related to RBS, of which $20 million is related to severances 
resulting from staff reductions to reflect a reduction in customer 
acquisition  efforts  related  to  enterprise  and  larger  business 
segments. Included in accounts payable and accrued liabilities as 
at December 31, 2007, is $12 million related to the severances, which 
will be paid in 2008.

During 2006, the Company closed 21 of its Rogers Retail stores in 
Ontario and Quebec. The costs to exit these stores included lease 
terminations and involuntary severance costs totalling $3 million, as 
well as a write-down of the related PP&E totalling $3 million for the 
year ended December 31, 2006.

7. 

INCOME TAxES: 

The income tax effects of temporary differences that give rise to 
significant portions of future income tax assets and liabilities are 
as follows: 

transactions denominated in foreign currencies 

Future income tax assets:

 Non-capital income tax loss carryforwards 
 Capital loss carryforwards 
 Deductions relating to long-term debt and other 
 Investments 
 PP&E and inventory 
 Liability for stock-based compensation 
 Other deductible differences 

 Total future income tax assets 
 Less valuation allowance 

Future income tax liabilities:

 Investments 
 Goodwill and intangible assets 
 Other taxable differences 

 Total future income tax liabilities 

Net future income tax asset  
Less current portion 

Long-term future income tax assets (liabilities) 

92 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

2007  

2006

$ 

680  $ 

16 
100 
– 
11 
148 
131 

1,086 
119 

967 

981
21
41
52
46
–
125

1,266
150

1,116

(6)   
(441)   
(30)   

–
(407)
(23)

(477)   

(430)

490 
594 

$ 

(104)  $ 

686
387

299

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In  assessing  the  realizability  of  future  income  tax  assets, 
management  considers  whether  it  is  more  likely  than  not  that 
some portion or all of the future income tax assets will be realized. 
The ultimate realization of future income tax assets is dependent 
upon  the  generation  of  future  taxable  income  during  the  years 
in which the temporary differences are deductible. Management 
considers the scheduled reversals of future income tax liabilities, 
the  character  of  the  future  income  tax  assets  and  available  tax 
planning strategies in making this assessment. 

To the extent that management believes that the realization of 
future income tax assets does not meet the more likely than not 
realization criterion, a valuation allowance is recorded against the 
future income tax assets.

In making an assessment of whether future income tax assets are 
more likely than not to be realized, management regularly prepares 
information regarding the expected use of such assets by reference 
to its internal income forecasts. Based on management’s estimates 
of the expected realization of future income tax assets, during 2006 
the  Company  reduced  the  valuation  allowance  to  reflect  that  it 
is more likely than not that certain future income tax assets will 
be  realized.  Approximately  $300  million  of  the  reduction  in  the 
valuation  allowance  related  to  future  income  tax  assets  arising 
from acquisitions. Accordingly in 2006, the benefit related to these 

future income tax assets was reflected as a reduction of goodwill 
in the amount of $209 million and other intangible assets in the 
amount of $91 million.

The valuation allowance at December 31, 2007, includes $65 million of 
foreign future income tax assets, $16 million relating to capital loss 
carryforwards and $38 million relating to unrealized capital losses 
on u.S. dollar denominated debt and certain investments.

In  20 0 0,  the  Company  received  a  $241  million  payment   
(the  “Termination  Payment”)  from  Le  Group  Vidéotron  Ltée 
(“Vidéotron”) in respect of the termination of a merger agreement 
between the Company and Vidéotron. In 2006, the Company received 
a Notice of Reassessment from the Canada Revenue Agency (“CRA”) 
in respect of the Termination Payment. The Company challenged 
the Notice of Reassessment and, in 2006, recorded a future income 
tax charge of $25 million based on the expected resolution of this 
issue. During the year ended December 31, 2007, the Company was 
advised by the CRA that its challenge was successful and, as a result, 
a future income tax recovery of $25 million was recorded to reverse 
the charge recorded in 2006.

Income  tax  expense  varies  from  the  amounts  that  would  be 
computed  by  applying  the  statutory  income  tax  rate  to  income 
before income taxes for the following reasons:

Statutory income tax rate 

Computed income tax expense 
Increase (decrease) in income taxes resulting from:

 Difference between rates applicable to subsidiaries 
 Change in the valuation allowance for future income tax assets 
 Vidéotron termination payment 
 Adjustments to future income tax assets and liabilities for changes in substantively enacted rates 
 Stock-based compensation 
 Benefits relating to changes to prior year tax filing positions and other items 

in other jurisdictions 

Income tax expense 

2007  

2006

35.2% 

35.8%

$ 

312  $ 

243

(12)   
(20)   
(25)   
47 
(17)   
(36)   

(12)
(168)
25
(14)
15
(33)

$ 

249  $ 

56

As  at  December  31,  2007,  the  Company  has  the  following   
non-capital  income  tax  losses  available  to  reduce  future  years’ 
income for income tax purposes:

As  at  December  31,  2007,  the  Company  had  approximately 
$122 million in non-capital income tax losses available in foreign 
subsidiaries expiring between 2021 and 2027.

Income tax losses expiring in the year ending December 31:
2008 
$ 
2009 
2010 
2011 
2012 
Thereafter 

184
85
79
–
–
1,653

$ 

2,001

As  at  December  31,  2007,  the  Company  had  approximately 
$113 million in capital losses available.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

93

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

8.  NET INCOME PER SHARE :

The following table sets forth the calculation of basic and diluted 
net income per share:

Numerator:

 Net income for the year, basic and diluted 

Denominator (in millions):

 Weighted average number of shares outstanding – basic 

Effect of dilutive securities:
 Employee stock options 

Weighted average number of shares outstanding – diluted 

Net income per share:

 Basic 
 Diluted 

Employee  stock  options  are  not  considered  dilutive  after  the 
May 28, 2007, amendment to stock option plans (note 20(a)(i)).

9.  OTHER CURRENT ASSETS :

Inventories  
Prepaid expenses 
Acquired program rights 
Rogers Retail rental inventory 
Income taxes receivable 
Deferred compensation 
Other   

2007  

2006

$ 

637  $ 

622

638 

4 

642 

632

10

642

$ 

1.00  $ 
0.99 

0.99
0.97

$ 

2007  

2006

110  $ 
86 
45 
32 
15 
10 
6 

 –
 2

113
93
23
35

4

$ 

304  $ 

270

Amortization expense for Rogers Retail rental inventory is charged 
to  cost  of  sales  and  amounted  to  $46  million  in  2007  (2006  – 
$48 million). The costs of acquired program rights are amortized to 
operating, general and administrative expenses over the expected 

performances of the related programs and amounted to $46 million 
in  2007  (2006  –  $27  million).  Cost  of  sales  includes  $915  million 
(2006 – $908 million) of inventory costs.

94 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

10.  PROPERTY, PLANT AND E qUIPMENT:

Details of PP&E are as follows: 

Land and buildings 
Towers, head-ends and transmitters 
Distribution cable and subscriber drops 
Network equipment 
Wireless network radio base station equipment 
Computer equipment and software 
Customer equipment 
Leasehold improvements 
Other   

  $ 

Accumulated 
depreciation 

Cost 

662  $ 
998 
4,562 
4,749 
1,250 
2,068 
1,068 
316 
754 

133  $ 
566 
2,542 
2,393 
770 
1,518 
614 
175 
427 

2007 

Net book 
value 

2006

  Accumulated 
depreciation 

Cost 

Net book 
value

529  $ 
432 
2,020 
2,356 
480 
550 
454 
141 
327 

561  $ 
898 
4,288 
4,420 
1,619 
1,789 
922 
293 
614 

102  $ 
451 
2,303 
2,233 
1,210 
1,319 
513 
169 
372 

459
447
1,985
2,187
409
470
409
124
242

  $  16,427  $ 

9,138  $ 

7,289  $  15,404  $ 

8,672  $ 

6,732

Other primarily includes miscellaneous equipment and vehicles.

PP&E  not  yet  in  service  and  therefore  not  depreciated  at 
December 31, 2007, amounted to $614 million (2006 – $403 million).

Depreciation expense for 2007 amounted to $1,303 million (2006 – 
$1,172 million).

11.  GOODwILL AND INTANGIBLE ASSETS :

(A)  GOOD wILL:
A summary of the changes to goodwill is as follows:

Opening balance 
Acquisition of Citytv (note 4(a)(ii)) 
Adjustments to Call-Net purchase price allocation (note 4(b)) 
Adjustments to other purchase price allocations 
Other acquisitions (note 4(a)(iii) and (b)) 
Reduction in valuation allowance for acquired future income tax assets (note 7) 

$ 

2007  

2006

2,779  $ 
264 
– 
(7)   
1 
(10)   

3,036 
–
(47)
(6)
5
(209)

$ 

3,027  $ 

2,779

INTANGIBLE ASSETS :

(B) 
Details of intangible assets are as follows:

Spectrum licences 
Brand names   
Subscriber bases 
Baseball player contracts 
Roaming agreements 
Dealer networks 
Wholesale agreements 
Marketing agreement 
Broadcast licences 

Accumulated 
amortization 

Cost 

2007 

Net book 
value 

2006

  Accumulated 
amortization 

Cost 

Net book 
value

  $ 

921  $ 
437 
1,046 
120 
523 
41 
13 
52 
147 

–  $ 

116 
790 
120 
138 
32 
13 
5 
– 

 9

921  $ 
321 
256 
– 
385 

– 
47 
147 

901  $ 
411 
1,045 
120 
523 
41 
13 
– 
30 

–  $ 
80 
609 
118 
94 
22 
9 
– 
– 

901
331
436
2
429
19
4
–
30

  $ 

3,300  $ 

1,214  $ 

2,086  $ 

3,084  $ 

932  $ 

2,152

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

95

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Amortization  of  brand  names,  subscriber  bases,  baseball  player 
contracts,  roaming  agreements,  dealer  networks,  wholesale 
agreements and marketing agreement amounted to $282 million 
for the year ended December 31, 2007 (2006 – $387 million). 

During 2007, the Company entered into a marketing agreement with 
the former controlling shareholder of Futureway (note 4(a(i)). The 
marketing agreement had a fair value of $52 million on acquisition.

During 2007, brand names increased by $26 million resulting from 
the acquisition of Citytv (note 4(a)(ii)).

During  2007,  broadcast  licences  increased  by  $117  million  and 
subscriber bases by $1 million as a result of acquisitions.

During  2007,  the  Company  contributed  its  2.3  Ghz  and  3.5  Ghz 
spectrum licences with a carrying value of $11 million to its 50% 
owned joint venture (note 5). The Company also recorded an increase 
in spectrum licenses of $25 million as a result of contributions by 
the other venturer, related to the Company’s proportionate share 

of the contribution. Accordingly, the carrying value of spectrum 
licences has been increased by approximately $20 million.

During 2006, the Company contributed its 2.5 Ghz spectrum licence 
with a carrying value of $55 million to its 50% owned joint venture. 
Accordingly, the carrying value of spectrum licences was reduced 
by approximately $28 million. 

During 2006, the valuation of intangible assets acquired as part of 
the Call-Net acquisition was finalized (note 4(b)). This resulted in a 
$24 million increase in subscriber bases acquired. The offset to this 
adjustment was recorded as a reduction to goodwill.

During 2006, the Company reduced the value ascribed to subscriber 
bases by $91 million as it reduced the valuation allowance related 
to future income taxes arising on acquisition (note 7).

During 2006, broadcast licences increased by $7 million as a result of 
acquisition and purchase price adjustments in Media.

12.  INvESTMENTS:

Investments accounted for by  

the equity method 

Publicly traded companies, at quoted  
  market value in 2007:
 Cogeco Cable Inc. 
 Cogeco Inc. 

Other publicly traded companies 

Private companies 

Number 

Description 

2007  

Carrying 
value 

Quoted 
market 
value 

2006

Carrying 
value

  $ 

12 

 $ 

7

6,595,675 
3,399,800 

Subordinate voting Common shares 
Subordinate voting Common shares 

214 
100 
15 

329 

315  $ 
134 
16 

465  $ 

8 

  $ 

485 

  $ 

69
44
4

117

15

139

Refer to note 2(h) for the change in accounting policy related to 
investments in publicly traded companies.

13.  DEFERRED CHARGES:

CRTC commitments 
Deferred installation costs (note 2(b)(iv)) 
Financing and transaction costs 
Pre-operating costs 
Deferred commissions and other 

$ 

2007  

2006

72  $ 
18 
4 
3 
14 

23
17
59
8
11

$ 

111  $ 

118

Amortization  of  deferred  charges  for  2007  amounted  to 
$20 million (2006 – $25 million). Accumulated amortization as at 
December 31, 2007, amounted to $77 million (2006 – $121 million).

Effective  January  1,  2007,  the  Company  records  all  transaction 
costs related to financial assets and liabilities in the consolidated 
statements of income as incurred. As a result, the carrying value 

96 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

of  transaction  costs  of  $39  million  at  December  31,  2006,  net  of 
income  taxes  of  $20  million,  was  charged  to  opening  deficit  on 
January 1, 2007 (note 2(h)(i)).

The Company has committed to the CRTC to spend an aggregate 
of  $137  million  in  operating  funds  to  provide  certain  benefits 
to  the  Canadian  broadcasting  system.  During  2007,  the  CRTC 
commitment  increased  by  $63  million  due  to  the  acquisition  of 
five  Citytv  stations  across  Canada  ($61  million  over  seven  years) 
and five radio stations in Northern Alberta ($2 million over seven 
years).  In  prior  years,  the  Company  agreed  to  pay  $50  million  in 

public benefits over seven years relating to the CRTC grant of a new 
television licence in Toronto and $6 million relating to the purchase 
of  13  radio  stations.  The  remainder  of  the  commitments  relate 
to a CRTC decision permitting the purchase of Rogers Sportsnet 
Inc. The liability for this committed expenditure is recorded upon 
granting of the licence with a corresponding asset. The liability is 
reduced as the qualifying expenditures are made. The amount of 
these liabilities, included in accounts payable and accrued liabilities 
and other long-term liabilities, is $87 million at December 31, 2007 
(2006 – $32 million). Deferred charges related to these commitments 
are being amortized over periods ranging from six to seven years.

14.  OTHER LONG-TERM ASSETS:

Acquired program rights 
Deferred pension asset (note 18) 
Indefeasible right of use agreement 
Deferred compensation 
Cash surrender value of life insurance 
Long-term debt prepayment option (note 2(h)(i)(C)) 
Long-term receivables 
Long-term deposits 
Other   

15.  LONG-TERM DEBT:

Corporate:

 Bank credit facility 

Formerly Rogers Wireless Inc.:
 Floating Rate Senior Notes 
 Senior Notes 
 Senior Notes 
 Senior Notes 
 Senior Notes 
 Senior Notes 
 Senior Debentures 
 Senior Subordinated Notes 
 Fair value increment arising from purchase accounting 

Formerly Rogers Cable Inc.:

 Senior Notes 
 Senior Notes 
 Senior Notes 
 Senior Notes 
 Senior Notes 
 Senior Notes 
 Senior Debentures 

Media:

 Bank credit facility 
Capital leases and other 

Less current portion 

$ 

2007  

2006

41  $ 
39 
30 
29 
16 
13 
12 
2 
2 

26
34
16
16
14
–
10
32
4

$ 

184  $ 

152

Due 
date 

Principal 
amount 

Interest 
rate 

2007  

2006

  Floating  $ 

1,240  $ 

–

2010  $ u.S. 550 
  u.S. 490 
2011 
460 
2011 
  u.S. 470 
2012 
  u.S. 750 
2014 
  u.S. 550 
2015 
  u.S. 155 
2016 
  u.S. 400 
2012 

  Floating 
  9.625% 
  7.625% 
7.25% 
  6.375% 
7.50% 
9.75% 
8.00% 

2007 
2011 
2012 
2013 
2014 
2015 
2032 

450 
175 
  u.S. 350 
  u.S. 350 
  u.S. 350 
  u.S. 280 
  u.S. 200 

7.60% 
7.25% 
  7.875% 
6.25% 
5.50% 
6.75% 
8.75% 

Floating 
Various 

 5

– 
484 
460 
464 
741 
543 
– 
395 
17 

– 
175 
346 
346 
346 
277 
198 

– 
1 

641
571
460
48
874
641
181
466
36

450
175
408
408
408
326
233

160
2

6,033 
1 

6,988
451

 $ 

6,032  $ 

6,537

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

97

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Further details of long-term debt are as follows:

(B)  BANk CREDIT FACILIT Y :
(i)  Corporate bank credit facility:

(A)  REORGANIz ATION OF LONG -TERM DEBT :
On  June  29,  2007,  the  $1  billion  Cable  bank  credit  facility,  the 
$700 million Wireless bank credit facility and the $600 million Media 
bank credit facility were cancelled and the Company entered into a 
new unsecured $2.4 billion bank credit facility, the initial proceeds 
of which were used to repay and cancel each of the Cable, Wireless 
and Media bank credit facilities. 

On  July  1,  2007,  the  Company  completed  an  intracompany 
amalgamation of RCI and certain of its wholly owned subsidiaries, 
including  Rogers  Cable  Inc.  and  Rogers  Wireless  Inc.  The 
amalgamated entity continues as Rogers Communications Inc. and 
Rogers Cable Inc. and Rogers Wireless Inc. are no longer separate 
corporate  entities  and  have  ceased  to  be  reporting  issuers.  This 
intracompany  amalgamation  does  not  impact  the  consolidated 
results  previously  reported  by  the  Company.  In  addition,  the 
operating subsidiaries of Rogers Cable Inc. and Rogers Wireless Inc. 
were not part of and were not impacted by the amalgamation.

As  a  result  of  the  amalgamation,  on  July  1,  2007,  Rogers 
Communications  Inc.  assumed  all  of  the  rights  and  obligations 
under all of the outstanding Rogers Cable Inc. and Rogers Wireless 
Inc.  public  debt  indentures  and  cross-currency  interest  rate 
exchange agreements. As part of the amalgamation process, on 
June 29, 2007, Rogers Cable Inc. and Rogers Wireless Inc. released all 
security provided by bonds issued under the Rogers Cable Inc. deed 
of trust and the Rogers Wireless Inc. deed of trust for all of the 
then outstanding Rogers Cable Inc. and Rogers Wireless Inc. senior 
public debt and cross-currency interest rate exchange agreements. 
As a result, none of the senior public debt or cross-currency interest 
rate exchange agreements remain secured by such bonds effective 
as of June 29, 2007.

As  a  result  of  these  actions,  the  outstanding  public  debt  and 
cross-currency  interest  rate  exchange  agreements  and  the  new 
$2.4  billion  bank  credit  facility  are  unsecured  obligations  of 
Rogers  Communications  Inc.  The  Rogers  Communications  Inc. 
public  debt  originally  issued  by  Rogers  Cable  Inc.  has  Rogers 
Cable Communications Inc. (“RCCI”), a wholly owned subsidiary, 
as a co-obligor and Rogers Wireless Partnership (“RWP”), a wholly 
owned  subsidiary,  as  an  unsecured  guarantor  while  the  Rogers 
Communications Inc. public debt originally issued by Rogers Wireless 
Inc. has RWP as a co-obligor and RCCI as an unsecured guarantor. 
Similarly, RCCI and RWP have provided unsecured guarantees for 
the new bank credit facility and the cross currency interest rate 
exchange agreements. Accordingly, Rogers Communications Inc.’s 
bank  debt,  senior  public  debt  and  cross-currency  interest  rate 
exchange agreements now rank pari passu on an unsecured basis. 
The Company’s subordinated public debt remains subordinated to 
its senior debt.

The  RCI  credit  facility  provides  the  Company  with  up 
to  $2.4  billion  from  a  consortium  of  Canadian  financial 
institutions.  The  bank  credit  facility  is  available  on  a  fully 
revolving basis until maturity on July 2, 2013, and there are 
no scheduled reductions prior to maturity. The interest rate 
charged on the bank credit facility ranges from nil to 0.50% 
per annum over the bank prime rate or base rate or 0.475% 
to  1.75%  over  the  bankers’  acceptance  rate  or  the  London 
Inter-Bank Offered Rate (“LIBOR”). The Company’s bank credit 
facility is unsecured and ranks pari passu with the Company’s 
senior public debt and cross-currency interest rate exchange 
agreements. The bank credit facility requires that the Company 
satisfy certain financial covenants, including the maintenance 
of certain financial ratios.

(ii)  Cancelled w ireless bank credit facility:

Prior  to  its  repayment  and  cancellation  on  June  29,  2007, 
Wireless’  bank  credit  facility  provided  Wireless  with  up 
to  $700  million  from  a  consortium  of  Canadian  financial 
institutions.  There  were  no  amounts  outstanding  under 
Wireless’ bank credit facility at December 31, 2006. Interest 
rates  under  the  bank  credit  facility  ranged  from  the  bank 
prime rate or base rate to the bank prime rate or base rate 
plus 1.75% per annum, the bankers’ acceptance rate plus 1% to 
2.75% per annum and LIBOR plus 1% to 2.75% per annum. 

(iii)  Cancelled Cable bank credit facility:

Prior  to  its  repayment  and  cancellation  on  June  29,  2007, 
Cable’s bank credit facility provided Cable with up to $1 billion 
of available credit, comprised of a $600 million Tranche A credit 
facility  and  a  $400  million  Tranche  B  credit  facility,  both  of 
which were available on a fully revolving basis until maturity 
on July 2, 2010, and there were no scheduled reductions prior 
to maturity. There were no amounts outstanding under Cable’s 
bank credit facility at December 31, 2006.

The  interest  rate  charged  on  the  Cable  bank  credit  facility 
ranged from nil to 2.0% per annum over the bank prime rate 
or base rate or 0.625% to 3.25% per annum over the bankers’ 
acceptance rate or LIBOR.

(iv)  Cancelled Media bank credit facility:

Prior  to  its  repayment  and  cancellation  on  June  29,  2007, 
Media’s  2006  bank  credit  facility  provided  Media  with  up 
to  $600  million  from  a  consortium  of  Canadian  financial 
institutions. There was $160 million outstanding under Media’s 
bank credit facility at December 31, 2006. Borrowings under 
this  facility  were  available  to  Media  for  general  corporate 
purposes  on  a  fully  revolving  basis  until  the  facility  was 
cancelled on June 29, 2007. The interest rates charged on this 
credit facility ranged from the bank prime rate or u.S. base 
rate plus nil to 2.0% per annum and the bankers’ acceptance 
rate or LIBOR plus 1.0% to 3.0% per annum. 

98 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(C )  SENIOR NOTES AND DEBENTURES AND SENIOR 

SUBORDINATED N OTES:

Interest is paid semi-annually on all of the Company’s notes and 
debentures, with the exception of the Floating Rate Senior Notes, 
for which interest was paid on a quarterly basis.

Each of the Company’s Senior Notes and Debentures and Senior 
Subordinated  Notes  is  redeemable,  in  whole  or  in  part,  at  the 
Company’s option, at any time, subject to a certain prepayment 
premium. The following two note issues have specific prepayment 
premiums:

(i)  The  Company’s  u.S.  $550  million  of  Floating  Rate  Senior 
Notes were redeemable in whole or in part, at the Company’s 
option, at any time on or after December 15, 2006, at 102.0% 
of the principal amount, declining ratably to 100.0% of the 
principal amount on or after December 15, 2008, plus, in each 
case, interest accrued to the redemption date. The Company 
paid interest on the Floating Rate Notes at LIBOR plus 3.125%, 
reset quarterly. These notes were redeemed by the Company 
on May 3, 2007.

(ii)  The Company’s u.S. $400 million Senior Subordinated Notes 
are redeemable in whole or in part, at the Company’s option, 
at  any  time  up  to  December  15,  2008,  subject  to  a  certain 
prepayment premium and at any time on or after December 
15, 2008, at 104.0% of the principal amount, declining ratably to 
100.0% of the principal amount on or after December 15, 2010. 
At December 31, 2007, the fair value of this prepayment option 
is $13 million (note 2(h)(i)(C)).

(D)  FAIR vALUE INCREMENT ARISING FROM PURCHASE 

ACCOUNTING:

The fair value increment on long-term debt is a purchase accounting 
adjustment  required  by  GAAP  as  a  result  of  the  acquisition  of 
the  minority  interest  of  Wireless  during  2004.  under  GAAP,  the 
purchase  method  of  accounting  requires  that  the  assets  and 
liabilities of an acquired enterprise be revalued to fair value when 
allocating  the  purchase  price  of  the  acquisition.  The  fair  value 
increment is amortized over the remaining term of the related debt 
and recorded as part of interest expense. The fair value increment, 
applied against the specific debt instruments to which it relates, 
results in the following carrying values at December 31, 2007 and 
2006 of the debt in the Company’s consolidated accounts:

Floating Rate Senior Notes, due 2010 
Senior Notes, due 2011 
Senior Notes, due 2011 
Senior Notes, due 2012 
Senior Notes, due 2014 
Senior Notes, due 2015 
Senior Debentures, due 2016 
Senior Subordinated Notes, due 2012 

Total 

  Floating 
  9.625% 
  7.625% 
7.25% 
  6.375% 
7.50% 
9.75% 
8.00% 

2007  

2006

$ 

–  $ 

507 
461 
466 
728 
545 
– 
397 

643
600
461
551
859
644
192
468

 $ 

3,104  $ 

4,418

(E)  DEBT REPAYMENTS :
(i)  On  February  6,  2007,  the  Company  repaid  at  maturity, 
the  aggregate  principal  amount  outstanding  of  Cable’s 
$450 million 7.60% Senior Notes.

On  May  3,  2007,  the  Company  redeemed  the  aggregate 
principal amount outstanding of Wireless’ u.S. $550 million 
($609  million)  Floating  Rate  Senior  Notes  due  2010  at  a 
redemption premium of 2%, or $12 million.

On  June  21,  2007,  the  Company  redeemed  the  aggregate 
principal  amount  outstanding  of  Wireless’  u.S.  $155  million 
($166  million)  9.75%  Senior  Debentures  due  2016  at  a 
redemption premium of 28.416%, or $47 million.

The Company incurred a net loss on repayment of long-term 
debt  in  2007  aggregating  $47  million,  including  aggregate 
redemption premiums of $59 million offset by a write down 
of a previously recorded fair value increment of $12 million. In 
addition, in conjunction with these redemptions, the Company 
made aggregate net payments on settlement of cross-currency 
interest rate exchange agreements and forward contracts of 
$35 million (note 16(a)).

(ii)  During 2006, the Company redeemed or repaid an aggregate 
$261  million  principal  amount  of  Senior  Notes  and  Senior 
Secured Notes as well as a mortgage and capital leases in the 
aggregate  principal  amount  of  $25  million.  A  prepayment 
premium  of  $1  million  was  also  incurred  as  part  of  these 
repayments.

(F )  wEIGHTED AvER AGE INTEREST R ATE:
The  Company’s  effective  weighted  average  interest  rate  on  all 
long-term debt, as at December 31, 2007, including the effect of 
all of the derivative instruments, was 7.53% (2006 – 7.98%).

(G)  PRINCIPAL  REPAYMENTS:
As  at  December  31,  2007,  principal  repayments  due  within  each 
of  the  next  five  years  and  thereafter  on  all  long-term  debt  are   
as follows:

2008 
2009 
2010 
2011 
2012 
Thereafter 

$ 

1
–
–
1,119
1,206
3,690

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT 

99

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(H)  FOREIGN E xCHANGE:
Foreign  exchange  gains  related  to  the  translation  of  long-term 
debt recorded in the consolidated statements of income totalled 
$46 million (2006 – less than $1 million).

(I)  TERMS AND CONDITIONS :
The  provisions  of  the  Company’s  $2.4  billion  bank  credit  facility 
described above impose certain restrictions on the operations and 
activities of the Company, the most significant of which are debt 
maintenance tests. 

In addition, certain of the Company’s Senior Notes and Debentures 
described above (including the Company’s 9.625% Senior Notes due 
2011, 7.875% Senior Notes due 2012, 6.25% Senior Notes due 2013 
and 8.75% Senior Debentures due 2032) contain debt incurrence 
tests as well as restrictions upon additional investments, sales of 
assets  and  payment  of  dividends,  all  of  which  are  suspended  in 

the event the public debt securities are assigned investment grade 
ratings by at least two of three specified credit rating agencies. 
As at December 31, 2007, all of these public debt securities were 
assigned an investment grade rating by each of the three specified 
credit  rating  agencies  and,  accordingly,  these  restrictions  have 
been suspended for so long as such investment grade ratings are 
maintained.  The  Company’s  other  Senior  Notes  and  its  Senior 
Subordinated Notes do not contain any such restrictions, regardless 
of the credit ratings for such securities.

In addition to the foregoing, the repayment dates of certain debt 
agreements may be accelerated if there is a change in control of 
the Company. 

At December 31, 2007 and 2006, the Company was in compliance 
with  all  of  the  terms  and  conditions  of  its  long-term  debt 
agreements.

16.  FINANCIAL INSTRUMENTS:

(A)  DERIvATIvE INSTRUMENTS :
Details of the derivative instruments liability are as follows:

2007  

Foreign exchange component 
Interest rate component 

Less current portion 

2007  

Cross-currency interest rate exchange agreements accounted for as cash flow hedges 
Cross-currency interest rate exchange agreements not accounted for as hedges 

Less current portion 

Estimated 
fair value

  $ 

1,719
85

1,804
195

  $ 

1,609

U.S. $ 
notional 

Exchange 
rate 

Cdn. $ 
notional 

Estimated 
fair value, 
being 
carrying 
amount

$ 

4,190 
10 

$ 

4,200 

 1

.3313  $ 

1.5370 

5,578  $ 
15 

  $ 

5,593 

1,798
6

1,804
195

  $ 

1,609

100  ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

2006 

Cross-currency interest rate exchange agreements  
  accounted for as cash flow hedges 
Cross-currency interest rate exchange agreements  
  not accounted for as hedges 

Transitional gain 

Less current portion 

u.S. $ 
notional 

Exchange 
rate 

Cdn. $ 
notional 

Carrying 
value 

Estimated 
fair value

  $ 

4,190 

1.3313  $ 

5,578  $ 

710  $ 

1,282

285 

1.1993 

4,475 
– 

4,475 
275 

1.1870 

342 

5,920 
– 

5,920 
326 

12 

722 
54 

776 

12

1,294
–

1,294

 7

 7

 $ 

4,200 

  $ 

5,594  $ 

769  $ 

1,287

A  transition  adjustment  arising  on  the  change  from  marked-to-
market accounting to hedge accounting was calculated as at July 1, 
2004, resulting in a deferred transitional gain of $80 million. upon 
adoption of the new financial instruments accounting standards 
on January 1, 2007, the unamortized transitional gain of $54 million 
was eliminated, the impact of which was a decrease in opening 
deficit of $37 million, net of income taxes of $17 million (note 2(h)(i)).  
Amortization  of  the  net  transitional  gain  for  the  year  ended 
December 31, 2006, was $9 million.

(B)  FAIR vALUES:
The  Company  has  determined  the  fair  values  of  its  financial 
instruments as follows:

(i)  The carrying amounts in the consolidated balance sheets of 
accounts receivable, bank advances arising from outstanding 
cheques  and  accounts  payable  and  accrued  liabilities 
approximate fair values because of the short-term nature of 
these financial instruments.

In  conjunction  with  the  May  3,  2007,  redemption  of  Wireless’ 
u.S.  $550  million  Floating  Rate  Senior  Notes  due  2010  and  the 
June 21, 2007, redemption of Wireless’ u.S. $155 million 9.75% Senior 
Debentures due 2016, the Company incurred a net cash outlay of 
$35 million on settlement of cross-currency interest rate exchange 
agreements and forward contracts.

During 2006, cross-currency interest rate exchange agreements of 
u.S.  $327  million  aggregate  notional  amount  matured.  Wireless 
incurred a net cash outlay of $20 million upon settlement of these 
cross-currency interest rate exchange agreements. An interest rate 
exchange agreement of $30 million notional amount held by Cable 
also matured.

All  of  the  Company’s  cross-currency  interest  rate  exchange 
agreements are unsecured obligations of RCI. In addition, RCCI and 
RWP have provided unsecured guarantees for all of the Company’s 
cross-currency interest rate exchange agreements (note 15(a)).

(ii) 

Investments:

The  fair  values  of  investments  that  are  publicly  traded  are 
determined  by  the  quoted  market  values  for  each  of  the 
investments  (note  12).  Management  believes  that  the  fair 
values  of  other  investments  are  not  significantly  different 
from their carrying amounts.

(iii)  Long-term receivables:

The  fair  values  of  long-term  receivables  approximate  their 
carrying amounts since the interest rates approximate current 
market rates.

(iv)  Long-term debt and derivative instruments:

The  fair  values  of  each  of  the  Company’s  public  debt 
instruments are based on the year-end trading values.

The  fair  value  of  the  bank  credit  facility  approximates  its 
carrying  value  since  the  interest  rates  approximate  current 
market rates.

The fair values of the Company’s interest exchange agreements, 
cross-currency interest rate exchange agreements and other 
derivative  instruments  are  based  on  values  quoted  by  the 
counterparties to the agreements.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT  101

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The estimated fair values of the Company’s long-term debt 
and related derivative instruments as at December 31, 2007 
and 2006 are as follows:

Liability:

 Long-term debt 
 Derivative instruments 

(1)  2006 balance excludes deferred transitional gain of $54 million.

2007  

2006

Carrying 
amount 

Estimated 
fair value 

Carrying 
amount 

Estimated 
fair value

$ 

6,033  $ 
1,804 

6,357  $ 
1,804 

6,988  $ 
722(1) 

7,397
1,294

$ 

7,837  $ 

8,161  $ 

7,710  $ 

8,691

At December 31, 2007, 100% of u.S. dollar-denominated debt 
(2006 – 85.6%) was protected from fluctuations in the foreign 
exchange between the u.S. and Canadian dollars by derivative 
instruments. 

Fair value estimates are made at a specific point in time, based 
on relevant market information and information about the 
financial instruments. These estimates are subjective in nature 
and involve uncertainties and matters of significant judgment 
and, therefore, cannot be determined with precision. Changes 
in assumptions could significantly affect the estimates.

Credit risk of cross-currency interest rate exchange agreements 
arises  from  the  possibility  that  the  counterparties  to  the 
agreements may default on their respective obligations under 
the  agreements  in  instances  where  these  agreements  have 
positive fair value for the Company. The Company assesses the 
creditworthiness of the counterparties in order to minimize 
the risk of counterparty default under the agreements. All of 

the portfolio is held by financial institutions with a Standard 
&  Poors  rating  (or  the  equivalent)  ranging  from  A+  to  AA. 
The Company does not require collateral or other security to 
support the credit risk associated with cross-currency interest 
rate exchange agreements due to the Company’s assessment 
of the creditworthiness of the counterparties. The obligations 
under u.S. $4,200 million (2006 – u.S. $4,475 million) aggregate 
notional amount of the cross-currency interest rate exchange 
agreements are unsecured and generally rank equally with the 
Company’s senior indebtedness.

(v)  Other long-term liabilities:

The carrying amounts of other long-term liabilities approximate 
fair values as the interest rates approximate current rates.

(C )  OTHER DISCLOSURES :
The Company does not have any significant concentrations of credit 
risk related to any financial asset.

17.  OTHER LONG-TERM LIABILITIES:

CRTC commitments (note 13) 
Deferred compensation 
Program rights liability 
Share appreciation rights 
Deferred gain on contribution of spectrum licences, net of amortization of $2 million (note 5) 
Restricted share units 
Supplemental executive retirement plan 
Other   

$ 

2007  

2006

66  $ 
36 
26 
22 
22 
16 
15 
11 

 9

21
54
19
–
–
13
13

$ 

214  $ 

129

102  ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

18.  PENSIONS:

The Company maintains both contributory and non-contributory 
defined benefit pension plans that cover most of its employees. 
The  plans  provide  pensions  based  on  years  of  service,  years  of 
contributions  and  earnings.  The  Company  does  not  provide  any 
non-pension postretirement benefits.

to certain adjustments. The most recent actuarial valuations were 
completed  as  at  January  1,  2007,  for  all  of  the  plans.  The  next 
actuarial valuation for funding purposes must be of a date no later 
than January 1, 2008, for certain of the plans and January 1, 2010, 
for one of the plans. 

Actuarial  estimates  are  based  on  projections  of  employees’ 
compensation levels at the time of retirement. Maximum retirement 
benefits are primarily based upon career average earnings, subject 

The  estimated  present  value  of  accrued  plan  benefits  and  the 
estimated  market  value  of  the  net  assets  available  to  provide 
for these benefits measured at September 30 for the year ended 
December 31 are as follows:

Plan assets, at fair value 
Accrued benefit obligations 

Deficiency of plan assets over accrued benefit obligations 
Employer contributions after measurement date 
unrecognized transitional asset 
unamortized past service costs 
unamortized net actuarial loss 

Deferred pension asset 

2007  

2006

$ 

606  $ 
689 

(83)   
7 
(18)   
11 
122 

545
612

(67)
4
(28)
3
122

$ 

39  $ 

34

Pension fund assets consist primarily of fixed income and equity 
securities,  valued  at  fair  value.  The  following  information  is 

provided on pension fund assets measured at September 30 for the 
year ended December 31:

Plan assets, beginning of year 
Actual return on plan assets 
Contributions by employees 
Contributions by employer 
Benefits paid   

Plan assets, end of year 

Accrued  benefit  obligations  are  outlined  below  measured  at 
September 30 for the year ended December 31:

Accrued benefit obligations, beginning of year 
Service cost  
Interest cost 
Benefits paid   
Contributions by employees 
Actuarial loss (gain) 
Plan amendments 

Accrued benefit obligations, end of year 

2007  

2006

$ 

545  $ 

39 
18 
28 
(24)   

484
40
15
28
(22)

$ 

606  $ 

545

$ 

2007  

2006

612   $ 
29 
34 
(24)   
18 
10 
10 

 –

575
24
32
(22)
15
(12)

$ 

689  $ 

612

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT  103

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Net pension expense is outlined below:

Plan cost:

 Service cost 
 Interest cost 
 Actual return on plan assets 
 Actuarial loss (gain) on benefit obligations 
 Plan amendments 

 Costs 
 Differences between costs arising during the year and costs recognized during the year in respect of:

 Return on plan assets 
 Actuarial loss (gain) 
 Plan amendments/prior service cost 
 Amortization of transitional asset 

2007  

2006

$ 

29  $ 
34 
(39)   
10 
10  

44 

2 
(4)   
(8)   
(10)   

24
32
(40)
(12)
–

4

7
22
1
(10)

24

Net pension expense 

$ 

24  $ 

The Company also provides supplemental unfunded pension benefits 
to  certain  executives.  The  accrued  benefit  obligation  relating  to 
these supplemental plans amounted to approximately $24 million at 

December 31, 2007 (2006 – $19 million), and the related expense for 
2007 was $2 million (2006 – $4 million). The accrued pension liability 
at December 31, 2007, is $15 million (2006 – $13 million) (note 17). 

(A)  AC TUARIAL ASSUMP TIONS :

Weighted average discount rate used to determine accrued benefit obligations 
Weighted average discount rate used to determine pension expense 
Weighted average rate of compensation increase used to determine accrued benefit obligations 
Weighted average rate of compensation increase used to determine pension expense 
Weighted average expected long-term rate of return on plan assets 

2007  

2006

5.65% 
5.25% 
3.25% 
3.50% 
6.75% 

5.25%
5.25%
3.50%
3.50%
6.75%

Expected return on assets represents management’s best estimate 
of the long-term rate of return on plan assets applied to the fair 
value of the plan assets. The Company establishes its estimate of 
the  expected  rate  of  return  on  plan  assets  based  on  the  fund’s 
target asset allocation and estimated rate of return for each asset 
class.  Estimated  rates  of  return  are  based  on  expected  returns 
from fixed income securities which take into account bond yields. 

An equity risk premium is then applied to estimate equity returns. 
Differences between expected and actual return are included in 
actuarial gains and losses.

The  estimated  average  remaining  service  periods  for  the  plans 
range from 9 to 13 years. The Company did not have any curtailment 
gains or losses in 2007 or 2006.

(B)  ALLOC ATION OF PL AN ASSETS :

Asset category 

Equity securities 
Debt securities 
Other (cash) 

Percentage of plan assets at 
measurement date, 2007 

Percentage of plan assets at 
measurement date, 2006 

Target asset allocation 
percentage

59.7% 
40.0% 
0.3% 

100.0% 

59.7% 
40.0% 
0.3% 

100.0%

50% to 65%
35% to 50%
0% to 1%

Plan  assets  are  comprised  primarily  of  pooled  funds  that  invest 
in common stocks and bonds. The pooled Canadian equity fund 
has  investments  in  the  Company’s  equity  securities  comprising 
approximately 1% of the pooled fund. This results in approximately 
$1 million (2006 – $1 million) of the plans’ assets being indirectly 
invested in the Company’s equity securities.

The  Company  makes  contributions  to  the  plans  to  secure  the 
benefits  of  plan  members  and  invests  in  permitted  investments 
using  the  target  ranges  established  by  the  Pension  Committee 
of  the  Company.  The  Pension  Committee  reviews  actuarial 
assumptions on an annual basis. 

104  ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(C )  AC TUAL CONTRIBUTIONS TO THE PL ANS FOR THE YEARS   

ENDED D ECEMBER 31, 20 07 AND 20 06 ARE AS FOLLO wS:

2007  
2006  

Expected contributions by the Company in 2008 are estimated to 
be $35 million. 

Employee contributions for 2008 are assumed to be at levels similar 
to  2007  on  the  assumption  staffing  levels  in  the  Company  will 
remain the same on a year-over-year basis.

2008 
2009 
2010 
2011 
2012 

(D)  ExPEC TED C ASH FLO wS:
Expected  benefit  payments  for  funded  and  unfunded  plans  for 
fiscal year ending:

Next five years 

Employer 

Employee 

Total

 $ 

29  $ 
28 

18  $ 
15 

47
43

$ 

$ 

31
31
32
32
33

159
175

334

Certain  subsidiaries  have  defined  contribution  plans  with  total 
pension expense of $2 million in 2007 (2006 – $2 million).

19.  SHAREHOLDERS’ EqUITY:

(A)  C APITAL STOC k:
Preferred shares:
(i) 

Rights and conditions:
There are 400 million authorized Preferred shares without par 
value, issuable in series, with rights and terms of each series 
to  be  fixed  by  the  Board  of  Directors  prior  to  the  issue  of 
such series. The Preferred shares have no rights to vote at any 
general meeting of the Company. No Preferred shares have 
been issued.

All  prior  period  common  stock  and  applicable  share  and   
per share amounts have been retroactively adjusted to reflect 
the split.

Reflecting  the  approval  of  these  resolutions,  there  are 
112,474,388 authorized Class A Voting shares without par value. 
Each Class A Voting share is entitled to 50 votes per share. The 
Class A Voting shares are convertible on a one-for-one basis 
into Class B Non-Voting shares.

(ii)  Common shares:

There are 1.4 billion authorized Class B Non-Voting shares. 

Rights and conditions:
On October 30, 2006, subject to shareholder approval, the Board 
of  Directors  approved  a  resolution  effecting  a  two-for-one 
split of the Company’s Class A Voting and Class B Non-Voting 
shares where shareholders of record as of the close of business 
on December 29, 2006, would receive one additional share of 
the relevant class for each share held upon distribution. The 
Board also approved resolutions, again subject to shareholder 
approval, increasing the maximum number of Class A Voting 
shares  authorized  to  be  issued  by  56,233,894  and  requiring 
that  all  of  the  authorized  and  issued  and  fully  paid  Class  B  
Non-Voting  shares  with  a  par  value,  prior  to  the  split,  of 
$1.62478 each be changed into shares without par value. These 
resolutions were approved at a shareholder meeting held on 
December 15, 2006.

The Articles of Continuance of the Company under the Company 
Act  (British  Columbia)  impose  restrictions  on  the  transfer, 
voting and issue of the Class A Voting and Class B Non-Voting 
shares in order to ensure that the Company remains qualified 
to hold or obtain licences required to carry on certain of its 
business undertakings in Canada.

The Company is authorized to refuse to register transfers of 
any shares of the Company to any person who is not a Canadian 
in order to ensure that the Company remains qualified to hold 
the licences referred to above.

(B)  DIvIDENDS:
During 2006 and 2007, the Company declared and paid the following 
dividends on each of its outstanding Class A Voting and Class B  
Non-Voting shares:

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT  105

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Date declared 

April 25, 2006   
October 30, 2006 

February 15, 2007 
May 28, 2007   
July 31, 2007 
November 1, 2007 

Date paid 

Dividend 
per share

July 4, 2006  $  0.0375
  0.0400

January 2, 2007 

 $ 

0.0775

April 2, 2007  $  0.0400
0.1250
0.1250
0.1250

July 3, 2007 
October 1, 2007 
January 2, 2008  

 $ 

0.4150

On January 7, 2008, the Board approved an increase in the annual 
dividend  from  $0.50  to  $1.00  per  Class  A  Voting  and  Class  B   
Non-Voting  share  to  be  paid  quarterly  on  each  outstanding 
Class  A  Voting  and  Class  B  Non-Voting  share.  Consequently,  the 
Class  A  Voting  shares  may  receive  a  dividend  at  a  quarterly  rate 

of up to $0.25 per share only after the Class B Non-Voting shares 
have been paid a dividend at a quarterly rate of $0.25 per share. 
The Class A Voting and Class B Non-Voting shares share equally in  
dividends after payment of a dividend of $0.25 per share for each class.

20.  STOCk-BASED COMPENSATION :

Stock options, share units and share purchase plans:

As a result of the Company’s two-for-one stock split (note 19(a (ii)), 
the numbers of options, restricted share units and deferred share 
units  outstanding  were  adjusted,  in  accordance  with  existing 
provisions of the plans for these awards, such that the holders of 
these awards would be in the same economic position before and 
after effecting the stock split. Consequently, these adjustments did 
not result in a new measurement date for these awards.

Stock-based compensation:

 Stock options (a) 
 Restricted share units (b) 
 Deferred share units (c) 

All  prior  period  numbers  of  options,  restricted  share  units  and 
deferred share units as well as exercise prices and fair values per 
individual award have been retroactively adjusted to reflect the 
two-for-one stock split.

A summary of stock-based compensation expense is as follows:

2007  

2006

$ 

34  $ 
21 
7 

$ 

62  $ 

32
12
5

49

These  amounts  are  exclusive  of  the  $452  million  charge  related 
to the amendment of the stock option plans on May 28, 2007, as 
described below:

(A)  STOCk OP TIONS :
(i)  Amendments to stock option plans:

On  May  28,  20 07,  the  Company’s  1994  Stock  Option  Plan 
(“1994  Plan”),  1996  Stock  Option  Plan  (“1996  Plan”)  and  2000 
Stock Option Plan (“2000 Plan”) were amended to allow for cash 
settled SARs to be attached to all new and previously granted 
options. The SAR feature allows option holders to elect to receive 
an amount in cash equal to the intrinsic value, being the excess 
market price of the Class B Non-Voting share over the exercise 
price of the option, instead of exercising the option and acquiring 
Class B Non-Voting shares. 

As a result, effective May 28, 2007, all outstanding stock options 
are classified as liabilities and are carried at their intrinsic value as 
adjusted for vesting. The intrinsic value is marked-to-market each 
period and is amortized to expense over the period in which the 
related services are rendered, which is usually the graded vesting 
period or, as applicable, over the period to the date an employee 
is eligible to retire, whichever is shorter. Prior to May 28, 2007, all 
stock options were classified as equity and were measured at the 
estimated fair value established by the Black-Scholes or binomial 
models on the date of grant. under this method, the estimated fair 
value was amortized to expense over the period in which the related 
services were rendered, which is usually the vesting period or, as 
applicable, over the period to the date an employee was eligible 
to retire, whichever was shorter. The impact of the amendment to 
the stock option plans at May 28, 2007, was an increase in liabilities 
of $502 million, a decrease in contributed surplus of $50 million and 
a one-time non-cash charge of $452 million. In addition, a future 
income tax recovery of $160 million was recorded on May 28, 2007, 
as a result of the amendment.

106  ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Effective March 1, 2006, the Company amended certain provisions 
of its stock option plans, which resulted in a new measurement date 
for purposes of determining compensation cost. The amendment 
provides that on the death or retirement of an option holder, or the 
resignation of a director, options would continue to be exercisable 
until  the  original  expiry  date  in  accordance  with  their  original 
terms and the vesting would not be accelerated. The amendment 
resulted in additional compensation cost of $7 million, of which 
$1 million was recorded as stock-based compensation expense in 
2007 (2006 – $4 million).

At  December  31,  2007,  a  summary  of  the  stock  option  plans  is 
as follows:

Outstanding, beginning of year 
Granted   
Exercised  
Forfeited  

Outstanding, end of year 

Exercisable, end of year 

At December 31, 2007, the range of exercise prices, the weighted 
average  exercise  price  and  the  weighted  average  remaining 
contractual life are as follows:

Range of 
exercise prices 

$  1.36 – $  6.99 
$  7.00 – $  9.99 
$ 10.00 – $ 10.99 
$ 11.00 – $ 11.99 
$ 12.00 – $ 16.99 
$ 17.00 – $ 18.99 
$ 19.00 – $ 37.99 
$ 38.00 – $ 47.99 

(ii)  Stock option plans:

Options to purchase Class B Non-Voting shares of the Company on 
a one-for-one basis may be granted to employees, directors and 
officers of the Company and its affiliates by the Board of Directors 
or  by  the  Company’s  Management  Compensation  Committee. 
There  are  30  million  options  authorized  under  the  2000  Plan, 
25 million options authorized under the 1996 Plan, and 9.5 million 
options authorized under the 1994 Plan. The term of each option 
is 7 to 10 years and the vesting period is generally four years but 
may be adjusted by the Management Compensation Committee on 
the date of grant. The exercise price for options is equal to the fair 
market value of the Class B Non-Voting shares determined as the 
five-day average before the grant date as quoted on The Toronto 
Stock Exchange. 

Effective July 1, 2006, non-executive directors no longer receive 
stock options.

2007  

weighted 
average 
exercise 
price 

Number of 
options 

2006

Weighted 
average 
exercise 
price

Number of 
options 

19,694,860   $ 

1,886,088 
(5,847,046)   
(147,836)   

11.17   26,478,848  $ 
39.19   2,043,900 

7.17   (7,826,982)   
20.16   (1,000,906)   

9.62
22.71
8.80
12.22

15,586,066  $ 

15.96   19,694,860  $ 

11.17

11,409,666  $ 

11.41   14,160,866  $ 

9.65

Options outstanding 

Options exercisable

Weighted 
average 
remaining 
contractual 
life (years) 

Weighted 
average 
exercise 
price 

Number 
exercisable 

Weighted 
average 
exercise 
price

1.9  $ 
5.1 
5.8 
3.7 
3.6 
2.3 
5.2 
6.2 

2,087,886  $ 
5.82 
8.44 
1,743,670 
10.43  2,258,025 
1,715,831 
11.85 
1,606,911 
13.92 
1,484,316 
17.63 
513,027 
22.90 
– 
39.22 

5.82
8.44
10.43
11.85
13.41
17.63
22.72
–

Number 
outstanding 

2,087,886 
1,743,670 
2,598,025 
1,715,831 
2,031,094 
  1,498,028 
  2,066,239 
  1,845,293 

  15,586,066 

3.6  $ 

15.96  11,409,666  $ 

11.41

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT  107

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The weighted average estimated fair value at the date of grant 
for  options  granted  from  January  1,  2007,  to  May  28,  2007,  was 
$13.62 per share (2006 – $8.89).

unrecognized  stock-based  compensation  expense  at  December 
31, 2007 related to stock-option plans was $20 million, and will be 
recorded in the consolidated statements of income over the next 
four years.

(iii)  Performance options:

During the year ended December 31, 2007, the Company granted 
1,036,200 (2006 – 1,398,800) performance-based options to certain 
key  executives.  These  options  are  governed  by  the  terms  of  the 
2000 Plan. These options vest on a straight-line basis over four years 
provided that certain targeted stock prices are met on or after the 
anniversary date.
As a result of the May 28, 2007, SAR amendment, all outstanding 
options, including the performance options, are classified as liabilities 
and are carried at their intrinsic value as adjusted for vesting.

(iv)  Assumptions:

The fair values of options granted or amended prior to May 28, 2007, 
and during 2006 were based on the following assumptions:

Risk-free interest rate 
Dividend yield 
Volatility factor of the future expected market prices of Class B Non-Voting shares 
Weighted average expected life of the options 

Prior to May 28, 2007 

2006

3.92% – 4.00% 
0.42% – 0.43% 
34.47% – 36.55% 
4.7 – 6.0 years 

3.94% – 4.47%
0.27% – 0.48%
35.46% – 42.30%
4.8 – 5.6 years

(B)  RESTRIC TED SHARE UNIT PL AN :
The restricted share unit plan enables employees, officers and directors 
of the Company to participate in the growth and development of  
the Company. under the terms of the plan, restricted share units are 
issued to the participant and the units issued vest over a period not 
to exceed three years from the grant date.

On the vesting date, the Company, at its option, shall redeem all 
of the participants’ restricted share units in cash or by issuing one  
Class  B  Non-Voting  share  for  each  restricted  share  unit.  The 
Company  has  reserved  4,000,000  Class  B  Non-Voting  shares  for 
issuance under this plan.

During the year ended December 31, 2007, the Company granted 
266,720 restricted share units (2006 – 506,964). At December 31, 2007, 
1,167,564 (2006 – 1,037,668) restricted share units were outstanding. 
These  restricted  share  units  vest  at  the  end  of  three  years  from 
the  grant  date.  Stock-based  compensation  expense  for  the  year 
ended December 31, 2007, related to these restricted share units 
was  $21  million  (2006  –  $12  million).  unrecognized  stock-based 
compensation expense as at December 31, 2007, related to these 
restricted share units was $19 million (2006 – $20 million), and will 
be  recorded  in  the  consolidated  statements  of  income  over  the 
next three years.

remuneration  in  deferred  share  units,  which  are  classified  as  a 
liability  on  the  consolidated  balance  sheets  (2007  –  $24  million; 
2006 – $9 million). During the year ended December 31, 2007, the 
Company granted 281,079 deferred share units (2006 – 73,353). At 
December 31, 2007, 544,370 (2006 – 263,291) deferred share units 
were  outstanding.  Stock-based  compensation  expense  for  the 
year  ended  December  31,  2007  related  to  these  deferred  share 
units was $7 million (2006 – $5 million). There is no unrecognized 
compensation related to deferred share units, since these awards 
vest immediately when granted.

(D)  EMPLOYEE SHARE ACCUMUL ATION PL AN :
The  employee  share  accumulation  plan  allows  employees  to 
voluntarily participate in a share purchase plan. under the terms 
of the plan, employees of the Company can contribute a specified 
percentage of their regular earnings through payroll deductions. 
The  designated  administrator  of  the  plan  then  purchases,  on  a 
monthly basis, Class B Non-Voting shares of the Company on the 
open market on behalf of the employee. At the end of each month, 
the Company makes a contribution of 25% to 50% of the employee’s 
contribution  in  the  month,  which  is  recorded  as  compensation 
expense.  The  administrator  then  uses  this  amount  to  purchase 
additional shares of the Company on behalf of the employee, as 
outlined above.

(C )  DEFERRED SHARE UNIT PL AN :
The  deferred  share  unit  plan  enables  directors  and  certain  key 
executives  of  the  Company  to  elect  to  receive  certain  types  of 

Compensation expense related to the employee share accumulation 
plan amounted to $9 million for the year ended December 31, 2007 
(2006 – $4 million).

108  ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

21.  CONSOLIDATED STATEMENTS OF CASH FLO wS AND SUPPLEMENTAL INFORMATION :

(A)  CHANGE IN NON - C ASH OPER ATING wORkING   

C APITAL ITEMS:

Increase in accounts receivable 
Increase in other assets 
Increase (decrease) in accounts payable and accrued liabilities  
Increase (decrease) in unearned revenue 

(B)  SUPPLEMENTAL C ASH FLO w INFORMATION :

Income taxes paid 
Interest paid   

22.  RELATED PARTY TRANSACTIONS :

The Company entered into the following related party transactions: 

(A)   The  Company  has  entered  into  certain  transactions  in  the 
normal  course  of  business  with  certain  broadcasters  in  which 
the Company has an equity interest. The amounts paid to these 
broadcasters are as follows:

$ 

2007  

2006

(122)  $ 
(71)   
(115)   
(2)   

(198)
(21)
231
51

$ 

(310)  $ 

63

2007  

2006

$ 

1  $ 

605 

5
650

Access fees paid to broadcasters accounted for by the equity method 

2007  

2006

$ 

18  $ 

19

(B)   The  Company  has  entered  into  certain  transactions  with 
companies,  the  partners  or  senior  officers  of  which  are  or  were 

directors of the Company. Total amounts paid by the Company to 
these related parties, directly or indirectly, are as follows:

Legal services and commissions paid on premiums for insurance coverage 

2007  

2006

$ 

2  $ 

2

(C )  The  Company  entered  into  certain  transactions  with  the 
controlling shareholder of the Company and companies controlled 
by the controlling shareholder of the Company. These transactions 

are subject to formal agreements approved by the Audit Committee. 
Total amounts paid to (received from) these related parties are as 
follows:

Charges (recoveries) for use of aircraft and other administrative services 

2007  

2006

$ 

(1)  $ 

1

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT  109

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

These transactions are recorded at the exchange amount, being 
the amount agreed to by the related parties, and are reviewed by 
the Audit Committee.

In 2005, with the approval of a Special Committee of the Board of 
Directors and the Board of Directors, the Company entered into an 
arrangement to sell to the controlling shareholder of the Company, 
for $13 million in cash, the shares in two wholly owned subsidiaries 
whose only asset consists of tax losses aggregating approximately 

$10 million. The Special Committee was advised by independent 
counsel and engaged an accounting firm as part of their review to 
ensure that the sale price was within a range that would be fair 
from  a  financial  point  of  view.  Further  to  this  arrangement,  on 
April 7, 2006, a company controlled by the controlling shareholder 
of the Company purchased the shares in one of these wholly owned 
subsidiaries for cash of $7 million. On July 24, 2006, the shares of 
the second wholly owned subsidiary were purchased by a company 
controlled by the controlling shareholder for cash of $6 million.

(E) 
In  addition  to  the  items  listed  above,  the  future  minimum 
lease payments under operating leases for the rental of premises, 
distribution  facilities,  equipment  and  microwave  towers, 
commitments for player contracts, purchase obligations and other 
contracts at December 31, 2007, are as follows:

Year ending December 31: 
2008 
2009 
2010 
2011 
2012 
2013 and thereafter 

$ 

956
695
681
136
113
174

$ 

2,755

Rent expense for 2007 amounted to $166 million (2006 – $169 million).

23.  COMMITMENTS:

(A)   The  Company  is  committed,  under  the  terms  of  its  licences 
issued by Industry Canada, to spend 2% of certain wireless revenues 
earned in each year on research and development activities.

(B)   The Company enters into agreements with suppliers to provide 
services and products that include minimum spend commitments. 
The Company has agreements with certain telephone companies 
that  guarantee  the  long-term  supply  of  network  facilities  and 
agreements  relating  to  the  operations  and  maintenance  of  the 
network. 

(C )  In  the  ordinary  course  of  business  and  in  addition  to  the 
amounts recorded on the consolidated balance sheets and disclosed 
elsewhere in the notes, the Company has entered into agreements 
to  acquire  broadcasting  rights  to  programs  and  films  over  the 
next three years at a total cost of approximately $111 million. In 
addition, the Company has commitments to pay access fees over 
the next year totalling approximately $18 million.

(D)  Pursuant to CRTC regulation, the Company is required to make 
contributions to the Canadian Television Fund (“CTF”), which is a 
cable industry fund designed to foster the production of Canadian 
television  programming.  Contributions  to  the  CTF  are  based  on 
a  formula,  including  gross  broadcast  revenues  and  the  number 
of subscribers. The Company may elect to spend a portion of the 
above amount for local television programming and may also elect 
to contribute a portion to another CRTC-approved independent 
production fund. The Company estimates that its total contribution 
for 2008 will amount to approximately $42 million.

110  ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

24.  GUARANTEES:

In the normal course of business, the Company has entered into 
agreements  that  contain  features  that  meet  the  definition  of  a 
guarantee under GAAP. A description of the major types of such 
agreements is provided below:

(A)  BUSINESS SALE AND BUSINESS COMBINATION   

AGREEMENTS:

As  part  of  transactions  involving  business  dispositions,  sales  of 
assets  or  other  business  combinations,  the  Company  may  be 
required to pay counterparties for costs and losses incurred as a 
result of breaches of representations and warranties, intellectual 
property  right  infringement,  loss  or  damages  to  property, 
environmental liabilities, changes in laws and regulations (including 
tax legislation), litigation against the counterparties, contingent 
liabilities of a disposed business or reassessments of previous tax 
filings of the corporation that carries on the business.

(B)  SALES OF SER vICES:
As part of transactions involving sales of services, the Company may 
be required to pay counterparties for costs and losses incurred as 
a result of breaches of representations and warranties, changes in 
laws and regulations (including tax legislation) or litigation against 
the counterparties.

(C )  PURCHASES AND DE vELOPMENT OF ASSETS :
As part of transactions involving purchases and development of 
assets,  the  Company  may  be  required  to  pay  counterparties  for 
costs and losses incurred as a result of breaches of representations 
and warranties, loss or damages to property, changes in laws and 
regulations  (including  tax  legislation)  or  litigation  against  the 
counterparties.

INDEMNIFIC ATIONS:

(D) 
The  Company  indemnifies  its  directors,  officers  and  employees 
against  claims  reasonably  incurred  and  resulting  from  the 
performance  of  their  services  to  the  Company,  and  maintains 
liability insurance for its directors and officers as well as those of 
its subsidiaries.

The  Company  is  unable  to  make  a  reasonable  estimate  of 
the  maximum  potential  amount  it  would  be  required  to  pay 
counterparties. The amount also depends on the outcome of future 
events and conditions, which cannot be predicted. No amount has 
been accrued in the consolidated balance sheets relating to these 
types  of  indemnifications  or  guarantees  at  December  31,  2007 
or  2006.  historically,  the  Company  has  not  made  any  significant 
payments under these indemnifications or guarantees.

25.  CONTINGENT LIABILITIES:

(A)   In  August  2004,  a  proceeding  under  the  Class  Actions 
Act  (Saskatchewan)  was  brought  against  providers  of  wireless 
communications  in  Canada.  Since  that  time,  similar  proposed 
class  actions  have  also  been  commenced  in  Newfoundland  and 
Labrador, New Brunswick, Nova Scotia, Québec, Ontario, Manitoba, 
Alberta and British Columbia. The proceeding involves allegations 
by wireless customers of, among other things, breach of contract, 
misrepresentation, false advertising and unjust enrichment with 
respect to the system access fee charged by the Company to some 
of its customers. The plaintiffs seek unquantified damages from 
the defendants. The Company believes it has a good defence to 
the  allegations.  The  plaintiffs  applied  for  an  order  certifying  a 
national  class  action  in  Saskatchewan.  In  September  2007,  the 
Saskatchewan Court granted the plaintiffs’ application to have the 
proceeding certified as a class action. The Company is applying for 
leave to appeal this decision to the Saskatchewan Court of Appeal. 
In February 2008, the Saskatchewan Court granted the Company’s 
application to amend the certification order so as to exclude from 
the class of plaintiffs any customer bound by an arbitration clause 
with the Company. The Company has not recorded a liability for this 
contingency since the likelihood and amount of any potential loss 
cannot be reasonably estimated. If the ultimate resolution of this 
action differs from the Company’s assessment and assumptions, a 
material adjustment to the Company’s financial position and results 
of operations could result.

In  December  2004,  the  Company  was  served  with  a  court  order 
compelling  it  to  produce  certain  records  and  other  information 
relevant  to  an  investigation  initiated  by  the  Commissioner  of 
Competition  under  the  misleading  advertising  provisions  of  the 
Competition Act with respect to its system access fee. In July 2007, 
the  Company  was  advised  by  the  Competition  Bureau  that  the 
enquiry has been discontinued.

(B)   In April 2004, a proceeding was brought against Fido and others 
claiming  damages  totalling  $160  million,  specific  performance, 
breach of contract, breach of confidence and breach of fiduciary 
duty.  The  proceeding  is  seeking  to  add  Inukshuk  Wireless 
Partnership, the Company’s 50% owned joint venture, as a party 
to the action. The proceeding is at an early stage. The Company 
believes it has good defences to the claim and no amounts have 
been provided in the accounts.

(C )  The Company believes that it has adequately provided for income 
taxes  based  on  all  of  the  information  that  is  currently  available. 
The calculation of income taxes in many cases, however, requires 
significant judgment in interpreting tax rules and regulations. The 
Company’s tax filings are subject to audits, which could materially 
change  the  amount  of  current  and  future  income  tax  assets  and 
liabilities, and could, in certain circumstances, result in the assessment 
of interest and penalties.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT  111

 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(D)  The CRTC collects two different types of fees from broadcast 
licencees. These are known as Part I and Part II fees. In 2003 and 
2004,  lawsuits  were  commenced  in  the  Federal  Court,  alleging 
that the Part II licence fees are taxes rather than fees and that the 
regulations authorizing them are unlawful. On December 14, 2006, 
the Federal Court ruled that the CRTC did not have the jurisdiction 
to  charge  Part  II  fees.  The  Court  ruled  that  licencees  were  not 
entitled  to  a  refund  of  past  fees  paid.  Both  the  Crown  and  the 
applicants have appealed this case to the Federal Court of Appeal. 
The applicants are seeking an order requiring a refund of past fees 
paid. The Crown is seeking to reverse the finding that Part II fees 
are  unlawful.  On  October  15,  2007,  the  CRTC  sent  a  letter  to  all 
broadcast licencees, including the Company, stating that the CRTC 

will not collect Part II licence fees due on November 30, 2007 and 
subsequent years unless the Federal Court of Appeal or the Supreme 
Court of Canada (should the case be appealed to that level) reverses 
the Federal Court’s decision. The Federal Court of Appeal heard 
the appeal on December 4 and 5, 2007, but has not yet rendered a 
decision. The Company believes that it is unlikely that the Federal 
Court’s decision will be reversed. As a result, an operating expense 
recovery of $18 million, representing Part II fees accrued to June 30, 
2007, and a future income tax charge of $7 million were recorded 
during the year ended December 31, 2007.

(E )  There exist certain other claims and potential claims against 
the Company, none of which is expected to have a material adverse 
effect on the consolidated financial position of the Company.

26.  CANADIAN AND U NITED STATES ACCOUNTING POLICY DIFFERENCES :

The consolidated financial statements of the Company have been 
prepared in accordance with GAAP as applied in Canada. In the 
following respects, GAAP, as applied in the united States, differs 
from that applied in Canada.

If united States GAAP were employed, net income for the years 
ended December 31, 2007 and 2006 would be adjusted as follows:

Net income for the year based on Canadian GAAP 
Gain on sale of cable systems (b) 
Pre-operating costs capitalized (c) 
Capitalized interest, net of related depreciation (d) 
Financial instruments (f) 
Stock-based compensation (g) 
Income taxes (i) 
Installation revenues and costs, net (j) 
Other   

Net income for the year based on united States GAAP 

Net income per share based on united States GAAP:

 Basic 
 Diluted 

If united States GAAP were employed, comprehensive income for 
the year ended December 31, 2007, would be adjusted as follows:

Comprehensive income for the year based on Canadian GAAP 
Impact of united States GAAP differences on net income 
Change in fair value of derivative instruments, net of income taxes of $100 (f) 
Change in funded status of pension plans for unrecognized amounts, net of income taxes of $6 (h) 

Comprehensive income for the year based on united States GAAP 

$ 

$ 

$ 

2007  

2006

637  $ 
(4)   
4 
10 
210 
3 
125 

(4)   
3  

622
(4)
5
14
19
(2)
128
1
(3)

984  $ 

780

1.54  $ 
1.53 

1.23
1.22

  $ 

2007

901
347
(126)
(15)

  $ 

1,107

112  ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

under Canadian GAAP, the Company was not required to present 
comprehensive  income  for  the  year  ended  December  31,  2006. 

under  united  States  GAAP,  comprehensive  income  for  the  year 
ended December 31, 2006, is as follows:

Net income based on united States GAAP 
Other comprehensive income, net of income taxes:
 u nrealized holding gains on investments (e) 
 Minimum pension liability (h) 

Comprehensive income based on united States GAAP 

The cumulative effect of these adjustments on the consolidated 
shareholders’ equity of the Company is as follows:

Shareholders’ equity based on Canadian GAAP 
Cumulative impact of differences in business combinations and consolidation accounting (a) 
Gain on sale of cable systems (b) 
Pre-operating costs capitalized (c) 
Capitalized interest (d) 
unrealized holding gains on investments (e) 
Financial instruments (f) 
Stock-based compensation (g) 
Pension liability (h) 
Income taxes (i) 
Installation revenues and costs, net (j) 
Other   

$ 

2006

  $ 

780

71
(3)

  $ 

848

2007  

2006

109 

(8)   

4,624  $  4,200
(8)
113
(7)
58
210
(519)
–
(102)
(97)
6
(17)

(3)   
68 
– 
26 
33 
(123)   
(17)   
2 
(19)   

Shareholders’ equity based on united States GAAP 

$ 

4,692  $ 

3,837

The  areas  of  material  difference  between  Canadian  and  united 
States  GAAP  and  their  impact  on  the  consolidated  financial 
statements of the Company are described below:

(A)  CUMUL ATIvE IMPAC T OF DIFFERENCES IN BUSINESS    
COMBINATIONS AND CONSOLIDATION ACCOUNTING :
Certain  differences  between  united  States  and  Canadian 
GAAP  arose  on  the  dilution  gain  from  sale  of  Wireless  shares,   
non-controlling interest accounting during the time period that  
RCI  held  less  than  100%  of  the  investment  in  Wireless,  the 
acquisition of outstanding shares in Wireless and the acquisition of 
Cable Atlantic.

(B)  GAIN ON SALE OF C ABLE SYSTEMS :
under Canadian GAAP, the cash proceeds on the non-monetary 
exchange of cable assets in prior years were recorded as a reduction 
in the carrying value of PP&E. under united States GAAP, a portion 
of the cash proceeds received was recognized as a $40 million gain 
in the consolidated statements of income on an after-tax basis. This 
difference is being amortized over 10 years. 

As a result of this transaction, the carrying amount of the above 
assets is higher and additional depreciation expense is recorded 
under united States GAAP. 

under  Canadian  GAAP,  the  after-tax  gain  arising  on  the  sale  of 
certain of the Company’s cable television systems in prior years was 
recorded as a reduction of the carrying value of goodwill acquired 
in  a  contemporaneous  acquisition  of  certain  cable  television 
systems.  under  united  States  GAAP,  the  Company  included  the 
$101 million gain on sale of the cable television systems in income, 
net of related income taxes. 

(C )  PRE- OPER ATING COSTS C APITALI zED:
under Canadian GAAP, the Company defers the incremental costs 
relating  to  the  development  and  pre-operating  phases  of  new 
businesses and amortizes these costs on a straight-line basis over 
periods up to five years. under united States GAAP, these costs are 
expensed as incurred.

(D)  C APITALIzED INTEREST:
under  united  States  GAAP,  interest  costs  are  capitalized  as 
part of the historical cost of acquiring certain qualifying assets, 
which require a period of time to prepare for their intended use. 
Capitalization is not required under Canadian GAAP. 

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT  113

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(E)  UNREALIzED HOLDING GAINS AND LOSSES   

ON IN vESTMENTS:

united  States  GAAP  requires  that  certain  investments  in  equity 
securities that have readily determinable fair values be stated in 
the consolidated balance sheets at their fair values. The unrealized 
holding  gains  and  losses  from  these  investments,  which  are 
considered to be available-for-sale investments under united States 
GAAP, are included in accumulated other comprehensive income 
within shareholders’ equity, net of related income taxes. Prior to 
January  1,  2007,  under  Canadian  GAAP,  these  investments  were 
recorded at cost in the consolidated balance sheets.

Effective January 1, 2007, the Company adopted the new Canadian 
GAAP accounting standards for financial instruments (note 2(h)(i)).  
under  the  new  Canadian  GAAP  standards,  available-for-sale 
investments are carried at fair value on the consolidated balance 
sheet, with changes in fair value recorded in other comprehensive 
income, net of income taxes. As a result, effective January 1, 2007, 
there is no adjustment for unrealized holdings gains and losses on 
investments required to arrive at united States GAAP shareholders’ 
equity at December 31, 2007.

(F )  FINANCIAL  INSTRUMENTS: 
Effective January 1, 2007, the Company adopted the new Canadian 
GAAP accounting standards for financial instruments (note 2(h)(i)).

As a result, under Canadian GAAP, the Company now records the 
changes  in  fair  value  of  cash  flow  hedging  derivatives  in  other 
comprehensive income, to the extent effective, until the variability 
of cash flows relating to the hedged asset or liability is recognized in 
the consolidated statements of income. under united States GAAP, 
these  instruments  are  not  accounted  for  as  hedges  but  instead 

changes in the fair value of the derivative instruments, reflecting 
primarily market changes in foreign exchange rates, interest rates, 
as well as the level of short-term variable versus long-term fixed 
interest  rates,  are  recognized  in  the  consolidated  statements 
of  income  immediately.  For  the  year  ended  December  31,  2007,  
the gain of $126 million ($226 million less income taxes of $100 million) 
was  reclassified  from  other  comprehensive  income  under   
Canadian  GAAP  to  the  consolidated  statements  of  income  for 
united States GAAP.

As a result of the application of the new Canadian GAAP standards, 
the  Company  separated  the  early  repayment  option  on  one 
of the Company’s debt instruments and recorded the fair value of 
$19 million related to this embedded derivative at January 1, 2007, 
with a corresponding decrease in opening deficit of $13 million, 
net of income taxes of $6 million. During 2007, the decrease in fair 
value of this early repayment option, amounting to $6 million, was 
recorded in the consolidated statements of income under Canadian 
GAAP. under united States GAAP, the Company is not permitted to 
separate the early repayment option.

Effective  January  1,  2007,  under  Canadian  GAAP,  the  Company 
records  all  transaction  costs  for  financial  assets  and  financial 
liabilities in income as incurred. As a result, under Canadian GAAP, 
the carrying value of transaction costs of $39 million, net of income 
taxes of $20 million, was charged to opening deficit on transition at 
January 1, 2007. under united States GAAP, the Company continues 
to defer these costs and amortize them over the term of the related 
asset or liability.

The  impact  of  these  changes  on  net  income  for  the  year  ended 
December 31, 2007, is summarized as follows:

Change in fair value of derivatives not accounted for as hedges under united States GAAP 
Decrease in fair value of prepayment option not accounted for under united States GAAP 
Amortization of deferred transaction costs under united States GAAP 

united States GAAP difference in net income, December 31, 2007, (pre-tax) 

The impact of these changes on shareholders’ equity is summarized as follows:

united States GAAP difference in shareholders’ equity, December 31, 2006 
Canadian GAAP impact on adoption of new financial instruments standards (note 2(h)(i)) 
Impact of financial instruments united States GAAP differences on net income, net of income taxes of $100 
Impact of financial instruments united States GAAP differences on other comprehensive income,  
  net of income taxes of $100 

  $ 

2007

226
6
(22)

  $ 

210

  $ 

2007

(519)
561
110

(126)

united States GAAP difference in shareholders’ equity, December 31, 2007 

  $ 

26

114  ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(G)  STOCk-BASED COMPENSATION :
Effective  January  1,  2006,  the  Company  adopted  the  fair  value 
method  of  recognizing  stock-based  compensation  as  prescribed 
by the Financial Accounting Standards Board (“FASB”) Statement 
No.  123(R),  Share-Based  Payments  (“FAS  123(R)”).  Prior  to  the 
adoption  of  FAS  123(R),  the  Company  used  the  intrinsic  value 
method  to  account  for  stock-based  compensation  under  united 
States  GA AP.  The  Company  elected  to  apply  the  modified 
prospective  transition  method  as  permitted  by  FAS  123(R).  In 
accordance with the transition method, the Company has included 
in its united States GAAP income the cost of the outstanding and 
unvested options commencing January 1, 2006, net of estimates for 
forfeiture rates. For Canadian GAAP, the Company adopted the fair 
value method of recognizing stock-based compensation expense 
beginning January 1, 2004.

As  a  result  of  the  amendment  to  the  stock  option  plans  on 
May 28, 2007, all of the Company’s outstanding stock options can 
now be settled in cash at the discretion of the employee or director 
(note 20(a)(i)). under united States GAAP, the cost of stock-based 
awards that are settled in cash, or may be settled in cash at the 
discretion of the employee or director, are required to be measured 
at fair value on each reporting date. under Canadian GAAP, the 
liability and compensation cost for these awards are measured at 
the intrinsic value of the awards at each reporting date. In addition, 
under united States GAAP, the fair value is amortized to expense on 
a straight-line basis over the vesting period or, as applicable, over 
the period in which the employee is eligible to retire, whichever 
is shorter. under Canadian GAAP, the intrinsic value is amortized 
to expense over the graded vesting period or, as applicable, over 
the period in which the employee is eligible to retire, whichever 
is shorter. As a result, stock-based compensation expense would 
be decreased by $3 million under united States GAAP for the year 
ended December 31, 2007.

only required to apply the provisions relating to employees eligible 
to retire prior to the vesting date to awards issued after January 1,  
2006.  As  a  result,  for  the  year  ended  December  31,  2006,  an 
additional $2 million of compensation expense was recorded under 
united  States  GAAP,  relative  to  that  recorded  under  Canadian 
GAAP, related to retirement-eligible employees.

(H)  PENSION LIABILIT Y REL ATED TO FUNDED STATUS   

OF PENSION PL ANS :

under united States GAAP, the Company was required to adopt the 
recognition  and  disclosure  provisions  of  FASB  Statement  No.  158 
(“FAS 158”), Employers’ Accounting for Defined Benefit Pension and 
Other Postretirement Plans, as at December 31, 2006. under FAS 158, 
the Company is required to recognize the funded status of defined 
benefit  postretirement  plans  on  the  balance  sheet  with  changes 
recorded in other comprehensive income (loss). The adoption of this 
standard resulted in an increase to accumulated other comprehensive 
income at December 31, 2006, of $50 million, net of income taxes of 
$27  million.  For  the  year  ended  December  31,  2007,  under  united 
States GAAP, the Company recorded a decrease of $15 million to other 
comprehensive income, net of income taxes of $6 million to reflect 
the current period increase in the funded status differences. 

INCOME TA xES:

(I) 
Included in the caption “Income taxes” is the tax effect of various 
adjustments where appropriate. In addition, in 2007, the deferred 
tax liability of $254 million related to the historical outside basis 
difference  of  the  Company’s  investment  in  Rogers  Wireless  Inc. 
was reversed as a result of the amalgamation of Rogers Wireless 
Inc. and RCI. This resulted in an increase to income under united 
States GAAP of $254 million. In 2006, the Company released certain 
valuation allowances that were previously recorded under united 
States GAAP based on management’s assessment that it is more 
likely than not that these income tax assets will be realized.

At  December  31,  2007,  the  recorded  liability  for  these  awards  is 
$33 million lower under united States GAAP than recorded under 
Canadian GAAP.

upon  adoption  of  FAS  123(R),  all  outstanding  options  were 
remeasured at their fair value on the original date of grant with 
the unvested portion of these awards to be recognized over the 
remaining service period. 

In June 2006, the FASB issued Interpretation No. 48, Accounting for 
uncertainty in Income Taxes, an Interpretation of FASB Statement 
No.  109.  This  interpretation  prescribes  the  measurement  and 
recognition criteria of a tax position taken or expected to be taken 
in a tax return. This interpretation was effective for the Company 
beginning January 1, 2007. The application of this interpretation 
did not have a material impact on the results of the Company under 
united States GAAP.

In 2006, the Company adopted the provisions of Emerging Issues 
Committee  (“EIC”)  Abstract  162,  Stock-Based  Compensation  for 
Employees Eligible to Retire Before the Vesting Date, for Canadian 
GAAP. under EIC 162, the Company was required to restate prior 
periods  for  the  impact  of  stock-based  compensation  issued  to 
employees  eligible  for  retirement  before  the  vesting  date.  For 
united States GAAP, upon adoption of FAS 123(R), the Company was 

INSTALL ATION RE vENUES AND COSTS , NET:

(j) 
For Canadian GAAP purposes, cable installation revenues for both 
new connects and re-connects are deferred and amortized over the 
customer relationship period. For united States GAAP purposes, 
installation  revenues  are  immediately  recognized  in  income  to 
the  extent  of  direct  selling  costs,  with  any  excess  deferred  and 
amortized over the customer relationship period.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT  115

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(k )  CONSOLIDATED STATEMENTS OF C ASH FLO wS:
(i)  Canadian  GAAP  permits  the  disclosure  of  a  subtotal  of  the 
amount of funds provided by operations before changes in 
non-cash operating working capital items in the consolidated 
statements of cash flows. united States GAAP does not permit 
this subtotal to be included.

(ii)  Canadian GAAP permits bank advances to be included in the 
determination of cash and cash equivalents in the consolidated 
statements of cash flows. united States GAAP requires that 
bank advances be reported as financing cash flows. As a result, 
under  united  States  GAAP,  the  total  decrease  in  cash  and 
cash equivalents in 2007 of $42 million would be nil and cash 
used in financing activities would be increased by $42 million. 
The total increase in cash and cash equivalents in 2006 in the 
amount of $85 million would be nil and cash used in financing 
activities would be decreased by $85 million. 

(L)  OTHER DISCLOSURES :
united  States  GAAP  requires  the  Company  to  disclose  accrued 
liabilities, which is not required under Canadian GAAP. Accrued 
liabilities  included  in  accounts  payable  and  accrued  liabilities  as 
at December 31, 2007, were $1,659 million (2006 – $1,287 million). At 
December 31, 2007, accrued liabilities in respect of PP&E totalled 
$133 million (2006 – $153 million), accrued interest payable totalled 
$87 million (2006 – $109 million), accrued liabilities related to payroll 
totalled $179 million (2006 – $234 million), and CRTC commitments 
totalled $2 million (2006 – $9 million).

(M)  PENSIONS:
The following summarizes the additional disclosures required and 
different pension-related amounts recognized or disclosed in the 
Company’s accounts under united States GAAP:

Current service cost (employer portion) 
Interest cost 
Expected return on plan assets 
Amortization:

 Transitional asset 
 Realized gains included in income 
 Net actuarial loss 

Net periodic pension cost under Canadian and united States GAAP 

Accrued benefit asset under Canadian GAAP 
Accumulated other comprehensive loss under united States GAAP, on a pre-tax basis 

Net amount recognized in the consolidated balance sheets under united States GAAP 

2007  

2006

$ 

$ 

$ 

$ 

29   $ 
34 
(37)   

(10)   
1 
7 

24  $ 

39  $ 
(115)   

(76)  $ 

24 
32
(33)

(10)
 1
 10 

24

34
(97)

(63)

In addition to the amounts disclosed above, under united States 
GAAP,  the  net  amount  recognized  in  the  consolidated  balance 
sheets related to the Company’s supplemental unfunded pension 
benefits for certain executives was $24 million (2006 – $19 million). 
The total accumulated other comprehensive loss associated with 
the supplemental plan amounts to $8 million (2006 – $5 million), on 
a pre-tax basis.

(N)  RECENT U NITED S TATES ACCOUNTING PRONOUNCEMENTS :
In  September  2006,  the  FASB  issued  FASB  Statement  No.  157, 
Fair  Value  Measurements.  This  new  standard  defines  fair  value, 
establishes a framework for measuring fair value under generally 
accepted  accounting  principles  and  expands  disclosures  about 
fair  value  measurements.  This  new  standard  is  effective  for  the 
Company  beginning  January  1,  2008.  The  Company  is  currently 
assessing the impact of this new standard.

In  February  2007,  the  FASB  issued  FASB  Statement  No.  159,  The 
Fair  Value  Option  for  Financial  Assets  and  Financial  Liabilities. 
This  statement  permits  entities  the  option  to  measure  financial 
instruments at fair value, thereby achieving an offsetting effect 
for  accounting  purposes  for  certain  changes  in  fair  value  of 
certain related assets and liabilities without having to apply hedge 
accounting. This statement is effective for the Company beginning 
January 1, 2008. The Company is currently assessing the impact of 
this new standard on its consolidated financial statements.

116  ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In  December  2007,  the  FASB  issued  FASB  Statement  No.  141R, 
Business  Combinations.  The  statement  will  require  all  business 
acquisitions to be measured at fair value, the existing definition of a 
business would be expanded, pre-acquisition contingencies would 
be measured at fair value, most acquisition-related costs would be 
recognized as expenses as incurred, as well as other changes. The 
statement is effective for the Company beginning January 1, 2009. 
The Company is currently assessing the impact of this new standard 
on its consolidated financial statements.

In  December  2007,  the  FASB  issued  FASB  Statement  No.  160,   
Non-controlling Interests in Financial Statements. The statement 
will  improve  the  relevance,  comparability  and  transparency  of 
the  financial  information  that  a  reporting  entity  provides  in  its 
consolidated financial statements by establishing new accounting 
and  reporting  standards.  The  statement  is  effective  for  the 
Company  beginning  January  1,  2009.  The  Company  is  currently 
assessing  the  impact  of  this  new  standard  on  its  consolidated 
financial statements.

27.  SUBSEqUENT E vENTS:

(A)   In January 2008, the Company applied to the Toronto Stock 
Exchange  (“TSx”)  to  make  a  Normal  Course  Issuer  Bid  (“NCIB”), 
which was accepted by the TSx on January 10, 2008, for purchases 
of its Class B Non-Voting shares through the facilities of the TSx. 
The  maximum  number  of  Class  B  Non-Voting  shares  which  may 
be  purchased  pursuant  to  the  NCIB  is  the  lesser  of  15  million, 
representing  approximately  3%  of  the  number  of  Class  B  Non-
Voting shares outstanding at December 31, 2007, and that number 
of Class B Non-Voting shares that can be purchased under the NCIB 
for an aggregate purchase price of $300 million. The actual number 
of Class B Non-Voting shares purchased, if any, and the timing of 
such purchases, will be determined by the Company considering 
market conditions, stock prices, its cash position and other factors.

(B)   On  January  7,  2008,  the  Board  approved  an  increase  in  the 
annual dividend from $0.50 to $1.00 per Class A Voting and Class B 
Non-Voting share to be paid quarterly on each outstanding Class A 
Voting and Class B Non-Voting share.

(C )  On  February  13,  2008,  the  Company  announced  that  it  has 
entered  into  an  agreement  to  acquire  Aurora  Cable  TV  Limited 
(“Aurora Cable”). This transaction has not yet closed, pending CRTC 
approval, which is expected in 2008. Aurora Cable provides cable 
television, Internet and telephony services in the Town of Aurora 
and the community of Oak Ridges, in Richmond hill, Ontario.

ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT  117

 
CORPORATE AND SHAREHOLDER INFORMATION

CORPOR ATE HEAD OFFICE
Rogers Communications Inc.
333 Bloor Street East, 10th Floor
Toronto, Ontario  M4W 1G9
416-935-7777 or 
rogers.com

CUSTOMER SERVICE AND   
PRODUC T INFORMATION
800-462-4463 or rogers.com

SHAREHOLDER SERVICES
If you are a shareholder and have inquiries 
regarding your account, wish to change 
your name or address, or have questions  
about lost stock certificates, share transfers 
or dividends, please contact our Transfer 
Agent and Registrar:

Computershare Investor Services Inc.
100 University Ave., 9th Floor, North Tower
Toronto, Ontario  M5J 2Y1
800-564-6253 or  
service@computershare.com

Multiple Mailings
If you receive duplicate shareholder mail-
ings from Rogers Communications, please 
contact Computershare at 800-564-6253 or 
service@computershare.com to consolidate 
your holdings.

INVESTOR REL ATIONS
Institutional investors, security analysts  
and others requiring additional financial 
information can visit the Investor Relations  
section of the rogers.com website  
or contact:

Bruce M. Mann, CPA
Vice President, Investor Relations
416-935-3532 or 
bruce.mann@rci.rogers.com

Dan Coombes
Director, Investor Relations
416-935-3550 or  
dan.coombes@rci.rogers.com

Media inquiries: 416-935-7777

STOCK EXCHANGE LISTINGS
Listed in Canada on the Toronto Stock 
Exchange (TSX):
RCI.a – Class A Voting shares  
(CUSIP # 775109101)
RCI.b – Class B Non-Voting shares  
(CUSIP # 775109200)

Listed in the U.S. on the New York  
Stock Exchange (NYSE):
RCI – Class B Non-Voting shares  
(CUSIP # 775109200)

Equity Index Inclusions
Dow Jones Telecom Titans 30 Index
FTSE Global Telecoms Index
S&P/TSX Composite Index
S&P/TSX 60 Index
S&P/TSX Capped Telecom Services Index

DEBT SECURITIES
For details of the public debt securities of 
the Rogers companies, please refer to the 
Bond Information section under Investor 
Relations at rogers.com.

INDEPENDENT AUDITORS
KPMG LLP
Toronto, Ontario

FORM 40 -F
Rogers files its annual report annually with 
the Securities and Exchange Commission of 
the U.S. on Form 40-F. A copy is available 
on EDGAR at sec.gov and at the Investor 
Relations section of the rogers.com website.

ON -LINE INFORMATION
Rogers is committed to open and full  
financial disclosure and best practices in 
corporate governance. We invite you to  
visit rogers.com to find out more about  
our organization, our governance practices,  
and our continuous disclosure materials  
including quarterly financial releases,  
Annual Information Forms and Manage-
ment Information Circulars.

COMMON STOCK PRICE AND DIVIDEND 
INFORMATION (ADjUSTED FOR STOCK 
SPLIT)

Price Range RCI.B-TO

2007 

2006

Quarter Ended  

High 

Low 

 High 

Low

$39.98 
March 31 
June 30 
$47.19 
September 30  $51.58 
$48.91 
December 31 

$34.88 
$38.05 
$44.35 
$41.56 

$25.84 
$24.00 
$30.60 
$34.99 

$22.27 
$21.16 
$22.59 
$29.59

DIVIDENDS
2004 – $0.050 per share
2005 – $0.075 per share
2006 – $0.160 per share
2007 – $0.500 per share
2008 – $1.000 per share

2008 Expected Dividend Dates
Record Date*: 

Payment Date*:

March 6, 2008 
May 13, 2008 
September 3, 2008 
November 14, 2008 

* 

subject to Board approval

April 1, 2008
July 2, 2008
October 1, 2008
January 2, 2009

Unless indicated otherwise, all dividends 
paid by Rogers are Eligible Dividends as 
defined by the Canada Revenue Agency.

ELEC TRONIC DELIVERY OF SHAREHOLDER 
MATERIALS
Registered shareholders can receive  
electronic notice of financial statements 
and proxy materials and utilize the Internet 
to submit proxies on-line by registering  
at rogers.com/electronicdelivery. This 
approach gets information to shareholders 
more quickly than conventional mail and 
helps Rogers protect the environment and 
reduce printing and postage costs.

FORWARD -LOOKING INFORMATION
This annual report includes forward-looking statements about the financial condition and prospects of Rogers Communications which involve significant risks 
and uncertainties that are detailed in the “Risks and Uncertainties Affecting our Businesses” and “Caution Regarding Forward-Looking Statements, Risks and 
Assumptions” sections of the 2007 MD&A contained herein which should be read in full in conjunction with any other parts of this annual report.

© 2008 Rogers Communications Inc. 
Other registered trademarks that appear 
are the property of the respective owners. 
Design: Interbrand
Printed in Canada

118  ROGERS COMMUNICATIONS INC. 2007 ANNUAL REPORT

The cover and pages 1 to 16 are printed on Forest 
Stewardship Council (FSC) certified Domtar Cougar paper. 
FSC fibre used in the manufacture of this paper comes 
from well-managed forests. 
Soy-based inks are used on pages 17 to 118.

This annual report is recyclable.

 
 
 
 
 
 
 
ROGERS COMMUNICATIONS INC. 
AT A GLANCE

ROGERS   
COMMUNIC ATIONS

ROGERS   
WIRELESS

ROGERS   
C ABLE

ROGERS   
MEDIA

Rogers Communications (TSX: RCI; NYSE: RCI) is a diversified 
Canadian communications and media company. As discussed in  
the following pages, Rogers Communications is engaged in three 
primary lines of business through its wholly owned subsidiaries 
Rogers Wireless, Rogers Cable and Rogers Media.  

Rogers Communications

REVENUE
($ in billions)

ADJUSTED OPER ATING PROFIT
($ in billions)

F Y20 07 REVENUE:
$10.1 billion

7.3

8.8

10.1

2.3

2.9

3.7

Rogers Wireless

Rogers Cable

Rogers Media

2005

2006

2007

2005

2006

2007

REVENUE
($ in billions)

ADJUSTED OPER ATING PROFIT
($ in billions)

F Y20 07 REVENUE:
$5.5 billion

3.9

4.6

5.5

1.4

2.0

2.6

2005

2006

2007

2005

2006

2007

REVENUE
($ in billions)

ADJUSTED OPER ATING PROFIT
($ in billions)

F Y20 07 REVENUE:
$3.6 billion

2.5

3.2

3.6

0.8

0.9

1.0

Wireless

53%

Cable

34%

Media

13%

Postpaid Voice

76%

Wireless Data

13%

Prepaid Voice

Equipment sales

5%

6%

Core Cable

43%

High-Speed Internet

17%

Business Solutions

16%

Home Phone

13%

Retail

11%

Rogers Wireless provides wireless voice and data communications 
services across Canada to more than 7 million customers under  
both the Rogers Wireless and Fido brands. Proven to operate  
Canada’s most reliable wireless network, Rogers Wireless is Canada’s 
largest wireless provider and the only carrier operating on the 
global standard GSM and highly advanced 3G HSPA technology  
platforms. Rogers Wireless is Canada’s leader in innovative wireless 
voice and data services, and provides customers with the best  
and latest wireless devices and applications. In addition to providing  
seamless wireless roaming across the U.S. and more than 200 
countries internationally, Rogers Wireless also provides wireless 
broadband services across Canada utilizing its 2.5 GHz fixed  
wireless spectrum. 

Rogers Cable is Canada’s largest cable television provider, whose 
territory covers approximately 3.5 million homes in Ontario,  
New Brunswick and Newfoundland with 64% basic penetration  
of its homes passed. Its advanced digital two-way hybrid fibre-coax 
network provides the leading selection of on-demand and high-
definition programming including an extensive line up of sports 
and multicultural programming. Rogers Cable pioneered high-
speed Internet access and now 64% of its cable customers subscribe  
to its high-speed Internet service, while Rogers Cable boasts  
1.2 million residential and business telephony subscribers.  
Rogers Cable also operates a retail distribution chain which  
offers Rogers branded cable, home entertainment and wireless 
products and services. 

Rogers Media is Canada’s premier combination of category-leading 
radio and television broadcasting, publishing, sports entertainment 
and on-line properties. Its Radio group operates 52 radio stations 
across Canada, while its Television properties include the five-
station Citytv network; its multicultural OMNI television stations; 
Rogers Sportsnet, a specialty sports television service licenced  
to provide regional sports programming across Canada; and  
The Shopping Channel, Canada’s only nationally televised shopping  
service. Media’s Publishing group produces more than 70  
well-known consumer magazines and trade and professional  
publications in Canada. Media’s Sports Entertainment assets 
include the Toronto Blue Jays Baseball Club and Rogers Centre, 
Canada’s largest sports and entertainment facility. 

2005

2006

2007

2005

2006

2007

REVENUE
($ in billions)

ADJUSTED OPER ATING PROFIT
($ in billions)

F Y20 07 REVENUE:
$1.3 billion

1.10

1.21

1.32

0.13

0.16

0.18

Core Media

86%

Sports Entertainment

14%

“     THE BEST  
IS YET  
TO COME.” 

Ted Rogers

For a detailed discussion of our financial and operating metrics, and results, please see the accompanying 2007 MD&A later in this report.

2005

2006

2007

2005

2006

2007

INNOVATING FOR LIFE ™

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I

ROGERS.COM

ROGERS COMMUNIC ATIONS INC . AT A GL ANCE

DELIVERING RESULTS IN 2007

15%

Revenue  
Growth

26% Adjusted

Operating  
Profit 
Growth

213% Dividend 

Increase

22%

Debt 
Leverage 
Reduction

What We Said: Leverage networks, 
channels and brand to deliver 10%  
to 13% revenue growth.

What We Did: 15% consolidated  
revenue growth with Wireless and 
Cable growing at double-digit rates.

What We Said: Leverage top-line  
growth with scale and cost efficien-
cies to drive adjusted operating profit 
growth in excess of revenue growth.

What We Did: 26% consolidated 
adjusted operating profit growth with 
330 basis point margin expansion. 

What We Said: Increase dividends 
consistently over time.

What We Did: Rogers more than 
triples dividend in 2007.

What We Said: Continue to strength-
en balance sheet with reduction in 
debt to operating profit ratio.

What We Did: Achieved investment 
grade ratings and deleveraged to 
2.1 times debt to operating profit. 

89%Postpaid 

Additions  49% Wireless  

Wireless 

Data Revenue 
Growth

79% Cable  

Telephony 
Sub Growth

13% Cable  

RGU 
Growth

What We Said: Continued strong 
wireless subscriber growth with a 
focus on postpaid customers.

What We Did: Delivered 118% of 2007 
subscriber guidance with 89% of net 
additions being postpaid.

What We Said: Industry-leading 
wireless data growth to support  
continued ARPU expansion.

What We Did: 49% wireless data  
revenue growth with data as a per-
cent of network revenue expanding 
to 13.2% from 10.6% in 2006.

What We Said: Continued rapid 
growth of cable telephony  
during 2007.

What We Did: Expanded coverage 
area to 94% of cable territory  
and grew subscriber base 79%  
to 655,800.

What We Said: Deliver continued 
solid cable revenue generating unit 
(“RGU”) growth.

What We Did: Cable RGUs up 654,800 
or 13% with solid growth in cable 
telephony, Internet and digital cable 
subscribers.

FINANCIAL HIGHLIGHTS

(In millions of dollars, except per share data) 

Revenue 
Adjusted operating profit 
Adjusted operating profit margin 
Net income (loss) 
Basic earnings (loss) per share 
Annual dividend rate at year-end 
Total assets 
Long-term debt (includes current portion) 
Shareholders‘ equity 

TOTAL SHAREHOLDER RETURN

2 0 0 7 

$  10,123 
3,703 
37% 
637 
1.00 
0.50 
15,325 
6,033 
4,624 

$  

2 0 0 6 

8,838 
2,942 
33% 
622 
0.99 
0.16 
14,105 
6,988 
4,200 

$  

2 0 0 5 

7,334 
2,252 
31% 
(45) 
(0.08) 
0.075 
13,834 
7,739 
3,528 

$  

2 0 0 4 

5,514 
1,752 
32% 
(68) 
(0.14) 
0.05 
13,273 
8,542 
2,385 

$  

2 0 0 3

4,736
1,446 
31% 
76 
0.17 
– 
8,465 
5,440 
1,297

ONE-YEAR TOTAL RETURN: 2007

FIVE-YEAR TOTAL RETURN: 2003 –2007

31%

10%

6%

17%

5%

529%

132%

83%

151%

120%

CONNECTING  
 MATTERS

COMMUNICATIONS   INFORMATION   ENTERTAINMENT

ROGERS COMMUNICATIONS INC.
2007 ANNUAL REPORT

RCI.B.TO

S&P/TSX
COMPOSITE

S&P 500

TSX TELECOM
INDEX

N.A. TELECOM
INDEX

RCI.B.TO

S&P/TSX
COMPOSITE

S&P 500

TSX TELECOM
INDEX

N.A. TELECOM
INDEX

For a detailed discussion of our financial and operating metrics, and results, please see the accompanying 2007 MD&A later in this report.