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Rogers Communications

rci · NYSE Communication Services
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FY2012 Annual Report · Rogers Communications
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WIRELESS    CABLE    MEDIA

RogeRs CommuniCations inC.2012 AnnuAl RepoRtCreating World-Leading Internet ExperiencesCreating World-Leading Internet ExperiencesA

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DELIVERING COMMITMENTS IN 2012

FREE CASh FLOW 
GENERATION

DIVIDEND  
INCREASES

ShARE  
BuyBACkS

TOP-LINE  
GROWTh

WhAT WE SAid: Deliver another 
year of significant consolidated 
pre-tax free cash flow. 

WhAT WE did: Generated  
$2.0 billion of pre-tax free cash 
flow in 2012, supporting the 
significant cash we returned to 
shareholders during the year.

WhAT WE SAid: Increase  
cash returns to shareholders 
consistently over time.

WhAT WE did: Increased  
annualized dividend per  
share 11% from $1.42 to  
$1.58 in 2012.

WhAT WE SAid: Return 
additional cash to shareholders 
by repurchasing Rogers shares 
on the open market.

WhAT WE did: Repurchased  
9.6 million Rogers Class B shares  
for $350 million.

WhAT WE SAid: Leverage  
networks, channels and brands  
to deliver continued revenue 
growth. 

WhAT WE did: Delivered 1%  
consolidated top-line growth  
with 2% growth in adjusted  
operating profit.

OPERATING EFFICIENCIES

FAST AND RELIABLE  
NETWORkS

WIRELESS DATA  
REVENuE GROWTh

hIGhER VALuE  
WIRELESS SuBSCRIBERS

WhAT WE SAid: Implement cost 
containment initiatives to capture 
operating efficiencies.

WhAT WE SAid: Maintain 
Rogers’ leadership in network 
technology and innovation.

WhAT WE did: Reduced operating 
expenses for the combined Wireless 
and Cable segments, excluding  
the cost of wireless equipment 
sales, by approximately 1%  
from 2011 levels.

WhAT WE did: Deployed 
Canada’s first 4G LTE wireless 
network and completed the 
deployment of 150Mbps 
Internet speeds across +90%  
of our cable TV footprint.

WhAT WE SAid: Generate 
double-digit wireless data 
growth to support continued 
ARPu leadership.

WhAT WE did: Grew wireless 
data revenue by 17% with data 
as a percent of network revenue 
increasing to 41% from 35%  
in 2011.

WhAT WE SAid: Continue the 
rapid growth in our smartphone 
subscriber base to drive wireless 
data revenue and ARPu. 

WhAT WE did: Activated nearly  
2.9 million smartphones, helping  
bring smartphone penetration 
to 69% of postpaid subscriber 
base.

Table of ContentsINSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXTINSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXT 2 Letter to Shareholders 5 Strategic Objectives and Value Drivers 6 Creating World-Leading    Internet Experiences 14 Corporate Social Responsibility 16 Corporate Governance 18 Directors and Senior Executive Officers 20 Why Invest in Rogers  22 Management’s Discussion and Analysis 81  Management’s Responsibility for  Financial Reporting 81  Independent Auditors’ Report of  Registered Public Accounting Firm 82 Consolidated Statements of Income 83  Consolidated Statements of  Comprehensive Income  84  Consolidated Statements of  Financial Position 85  Consolidated Statements of  Changes in Shareholders’ Equity 86 Consolidated Statements of Cash Flows 87  Notes to Consolidated Financial Statements     116 Corporate and Shareholder InformationRogers Communications Inc. is a diversified Canadian communications and media company engaged in the telecom and media businesses. Rogers Wireless is Canada’s largest wireless voice and data communications services provider and the country’s only national carrier operating on the combined world standard GSM/HSPA+/LTE technology platforms. Rogers Cable is a leading Canadian cable services provider, offering cable television, high-speed Internet access, and telephony products, and together with Rogers Business Solutions, provides business telecom, data networking and IP solutions to small, medium and large enterprise, government and carrier customers. Rogers Media is Canada’s premier group of category-leading broadcast, specialty, print and online media assets, with businesses in radio and television broadcasting, televised shopping, sports entertainment, magazine and trade journal publishing and digital media. We are publicly traded on both the TSX and NYSE stock exchanges and are included in the S&P/TSX 60 Index of the largest publicly traded companies in Canada.OUR BUSINESS  
 
A

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2012 Consolidated Revenue and Operating Profit Profile

REVENUE

Ad JUSTEd OPER ATiNG PROFiT

$12.5

WIRELESS  58%

CABLE  26%

MEDIA  13%

BuSInESS SOL utIOnS  3%

$4.8

WIRELESS  62%

CABLE  32%

MEDIA  4%
BuSInESS SOL utIOnS  2%

FINANCIAL hIGhLIGhTS 2012

fOR A DEtAILED DISCuSSIOn Of OuR fInAnCIAL AnD OPERAtIng MEtRICS AnD RESuLtS,  
PLEASE SEE thE ACCOMPAnyIng MD&A LAtER In thIS REPORt.

financial highlights
(In MILLIOnS O f DOLLARS, ExCEPt PER S hARE, SuBSCRIBER A nD EMPLOyEE DAtA) 

iFRS

CdN GAAP

2012 

2011 

2010 

2009 

2008

Revenue 
Adjusted operating profit 
Adjusted operating profit margin 
Adjusted net income 
Adjusted diluted earnings per share 
Annualized dividend rate at year-end 
Total assets 
Long-term debt (includes current portion) 
Shareholders’ equity 
Market capitalization of equity 

Wireless subscribers (000s) 
Cable subscribers (000s) 
Internet subscribers (000s) 
Cable telephony subscribers (000s) 
Number of employees 

total Shareholder Return

$    12,486 
4,834 
39% 
1,788 
3.43 
1.58 
19,618 
10,789 
3,768 
23,346 

9,437 
2,214 
1,864 
1,074 
26,801 

$    12,346 
4,739 
38% 
1,736 
3.17 
1.42 
18,362 
10,034 
3,572 
20,736 

9,335 
2,297 
1,793 
1,052 
28,745 

$    11,999 
4,668 
39% 
1,704 
2.94 
1.28 
17,033 
8,654 
3,760 
19,435 

8,977 
2,305 
1,686 
1,003 
27,971  

$    11,537 
4,407 
38% 
1,569 
2.53 
1.16 
17,018 
8,464 
4,273 
19,476 

8,494 
2,296 
1,619 
937 
28,985 

$    11,110

4,075   
37%
1,272
1.99
1.00
17,082
8,507
4,716
23,679

7,942
2,320
1,571
840
29,200

TEN -YEAR C OmPAR ATiVE T OTAL R ETURN: 20 03 –2012

ONE-YEAR C OmPAR ATiVE T OTAL R ETURN: 2012

654%

141%

99%

254%

109%

20%

7%

16%

12%

18%

RCi.b  
on TSX

S&P/tSx
COMPOSItE
InDEx

S&P 500
InDEx

tSx 
tELECOM 
InDEx

S&P 500 
tELECOM 
InDEx

RCi.b  
on TSX

S&P/tSx
COMPOSItE
InDEx

S&P 500
InDEx

tSx 
tELECOM 
InDEx

S&P 500 
tELECOM 
InDEx

2012 AnnuAL REPOR t    ROGERS COmmUNiCATiONS iNC.   01

INSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXTINSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXTINSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXTBILLIONBILLION 
 
Rogers Communications Inc.

At a glance

ROGERS COMMuNICATIONS

WIRELESS

Rogers Communications (TSX: RCi; NYSE: RCi) is a diversified Canadian 
communications and media company. As discussed in the following 
pages, Rogers Communications is engaged in the telecom and media 
businesses through its primary operating segments Rogers Wireless, 
Rogers Cable, Rogers business Solutions and Rogers media.  

ROGERS COmmUNiCATiONS

WiRELESS

CAbLE

bUSiNESS SOLUTiONS

mEdiA

Rogers Wireless provides wireless voice and data communications 
services across Canada to more than 9 million customers under the 
Rogers Wireless, Fido and chatr brands. Rogers Wireless is Canada’s 
largest wireless provider and the only national carrier operating on the 
combined global standard GSM/hSPA+/LTE technology platforms. 
Rogers Wireless is Canada’s leader in innovative wireless voice and data 
services, and provides customers with the best and latest wireless 
devices and applications. Rogers Wireless also provides seamless 
wireless roaming across the u.S. and more than 200 other countries,  
and is the Canadian leader in the deployment of mobile commerce  
and machine-to-machine communications.

REVENUE
($ in billions)

Ad JUSTEd OPER ATiNG PROFiT
($ in billions)

REVENUE
($ in billions)

Ad JUSTEd OPER ATiNG PROFiT
($ in billions)

12.0

12.3

12.5

4.7

4.7

4.8

7.0

7.1

7.3

3.2

3.0

3.1

2010

2011

2012

2010

2011

2012

2010

2011

2012

2010

2011

2012

$12.5

BILLION

F Y2012 REVENUE:   
$12.5 billion

WIRELESS  58%

CABLE  26%

MEDIA  13%

BuSInESS S OLutIOnS  3%

$7.3

F Y2012 REVENUE:   
$7.3 billion

POStPAID VOICE  52%

DAtA  37%

EQuIPMEnt  8%

PREPAID VOICE  3%

INSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXTBILLIONAt a glance

CABLE AND BuSINESS SOLuTIONS

MEDIA

Rogers Cable is a leading Canadian cable services provider, whose 
territory covers approximately 3.8 million homes in Ontario, New 
Brunswick and Newfoundland. Our advanced digital two-way hybrid 
fibre-coax network provides the leading and most innovative 
selection of digital television and online viewing, high-speed 
broadband Internet access, telephony services, and home monitoring 
and automation solutions. Together with Rogers Business Solutions,  
it provides scalable business telecom, data networking, and IP 
connectivity and solutions to small, medium and large enterprise, 
government and carrier customers. 

Rogers Media is Canada’s premier combination of category-leading radio 
and television broadcasting, sports entertainment, publishing, and 
digital media properties. Television properties include the multi-station 
City network, its five multicultural OMNI television stations, Rogers 
Sportsnet and Sportsnet ONE specialty sports television services, which 
provide sports programming across Canada, and The Shopping Channel, 
Canada’s only nationally televised shopping service. It’s Radio group 
operates 55 radio stations across Canada, while its Publishing group 
produces more than 50 well-known consumer magazines and trade 
publications. Media owns the Toronto Blue Jays Baseball Club and Rogers 
Centre, Canada’s largest sports and entertainment facility. Rogers also 
holds a 37.5% investment in Maple Leaf Sports & Entertainment. 

REVENUE
($ in billions)

Ad JUSTEd OPER ATiNG PROFiT
($ in billions)

REVENUE
($ in billions)

Ad JUSTEd OPER ATiNG PROFiT
($ in billions)

3.6

3.7

3.7

1.5

1.6

1.7

1.46

1.61

1.62

0.13

0.18

0.19

2010

2011

2012

2010

2011

2012

2010

2011

2012

2010

2011

2012

$3.7

F Y2012 REVENUE:   
$3.7 billion

tELEVISIOn   51%

Int ERnEt   27%

hOME PhOnE  13%

BuSInESS SOLutIOnS  9%

$1.62

BILLION

F Y2012 REVENUE:   
$1.62 billion

tELEVISIOn  40%
SPORtS E ntERtAInMEnt  13%
R ADIO  14%

thE S hOPPIng ChAnnEL  16%

PuBLIShIng  14%
DIg ItAL  3%

INSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXTBILLIONfellow 
Shareholders,

Rogers has always demonstrated the distinct ability to grow and adapt to a rapidly 
changing business environment – 2012 definitely put those qualities to the test.  
And, in spite of the challenging competitive landscape, we continued to build on  
our long track record of growth and innovation. Our 2012 results demonstrated our 
staying power and the strength of our asset mix, and send us into 2013 with a 
reinvigorated growth trajectory.

dELiVERiNG RESULTS  
In 2012, we grew revenues to a record $12.5 
billion and adjusted operating profit to a new 
height of $4.8 billion. As a result of the 
continued top-line growth, combined with 
significant efficiency gains, our margins 
expanded, pre-tax free cash flow exceeded 
$2.0 billion, and adjusted earnings per share 
grew by 8%. We also met or exceeded all of 
our financial guidance targets that were set 
early in the year. 

Our healthy cash flow enabled us to 
comfortably make the capital investments 
necessary to maintain our network 
leadership position and for our Board to raise 
our quarterly dividend by 11% early in 2012. 
In all, Rogers returned more than $1.2 billion 
of cash to shareholders during the year in a 
combination of dividends and share 
buybacks. And, in february 2013, our Board 
authorized a further 10% dividend increase, 
effective immediately.

At the same time, the underlying trends of 
growth in our business continued unabated 
with smartphone sales, wireless data usage 
and our broadband customer base all 
growing to record levels. Overall, our results 
in 2012 reflect healthy continued subscriber 
and financial growth, and the return of 
significant amounts of cash to our 
shareholders. While it was a year with  

02   ROGERS COmmUNiCATiONS iNC.   2012 AnnuAL REPOR t

no shortage of challenges, it was one where 
we grew stronger as the year progressed and 
we are now well positioned for 2013. 

A FOCUSEd STRATEGY FOR   
CONTiNUEd GROWTh 
At Rogers, our purpose is to easily connect 
customers with what matters most by 
leading the enablement of seamless, easy- 
to-use communications, entertainment, 
information and transactional experiences 
across any device, place or time. 

Our commitment to innovation, to being 
first, and to having superior networks has 
always been the foundation of Rogers’ 
success – and I’m as convinced as ever, 
looking out at the continued wave of 
technology advances that are changing 
almost every aspect of life today, that 
bringing innovation to our customers is what 
the future of this company is all about.

As I illustrate in the chart at the end of this 
letter, there are six key long-term strategic 
objectives that form the pillars of our 
mandate: 1) Deliver differentiated end-to-end 
customer experiences; 2) Expand our services 
reach; 3) Maintain industry-leading networks; 
4) Strengthen the customer experience; 5) 
Improve productivity and cost structure; and 
6) Drive future growth opportunities.

Nadir Mohamed, fca

PROGRESS AGAiNST OUR  
STRATEGiC imPERATiVES 
During 2012, we made significant progress 
against our strategic objectives across all 
segments of our business.

deliver differentiated End-to-End 
Customer Experiences 
In support of our leading wireless networks, 
Rogers continues to offer the largest selection 
of LtE devices, putting the industry’s newest 
and fastest technology in the hands of our 
customers. We launched another industry 
first, Rogers One number, an IP-based service 
that offers Canadians the opportunity to 
extend their Rogers wireless phone number to 
their computer, tablet and home phone, 
allowing them to text, talk and video chat 
with other Rogers One number users from 
anywhere. And our new Rogers Anyplace tV 
Mobile app gives customers access to an even 
wider range of news, sports, movies, episodic 
and children’s video content on their Rogers 
smartphone or tablet.

We also partnered with SAP to wirelessly and 
broadly deploy enterprise applications that 
leverage SAP’s mobile platform. this exclusive 
new offering will help simplify the way 
organizations mobilize their workforce by 
helping employees gain real-time access to 
enterprise mobile applications on tablets and 
smartphones that were once limited to 
desktop computers.

We significantly evolved our tV offering with 
the launch of our nextBox 2.0 suite of cable 
television features and upgraded set-top box 
capabilities. these redefine the home 
entertainment experience and give customers 
full control over where, when and how they 
view their favourite live and recorded 

INSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXT 
fellow 

Shareholders,

” OVERALL, OuR RESuLtS In 2012 REfLECt hEALthy COntInuED 
SuBSCRIBER AnD fInAnCIAL gROWth, AnD thE REtuRn Of 
SIgnIfICAnt AMOuntS Of CASh tO OuR ShAREhOLDERS. 
WhILE It WAS A yEAR WIth nO ShORtAgE Of ChALLEngES, 
It WAS OnE WhERE WE gREW StROngER AS thE yEAR 
PROgRESSED AnD ARE nOW WELL POSItIOnED fOR 2013.”

programming. As well, customers now have a 
significantly enhanced interactive program 
guide and search functionality, access to 
whole home PVR capabilities, and the ability 
to experience live tV streamed to a tablet 
anywhere in the home. 

We continued to enhance our online video 
offering, Rogers Anyplace tV, bringing more 
live-streaming sports, local, movie and 
episodic programming than ever before to 
Rogers customers on their computers, 
smartphones or tablets wherever they are. 
further expanding Rogers’ “tV everywhere” 
multi-screen video viewing experience, we 
launched an exclusive multi-screen soccer 
experience through Rogers Anyplace tV and 
Sportsnet World, and launched Canada’s first 
over-the-top sports subscription service, 
Sportsnet World Online. 

for the business customer, we launched 
Session Initiated Protocol trunking, a new 
IP-based voice solution for enterprises 
designed to complement our fibre-based 
Internet and WAn connectivity services. By 
merging voice services with a business data 
network, SIP trunking solutions dynamically 
allocate bandwidth, as needed, to support 
voice and/or data needs, depending upon 
capacity requirements during peak hours, and 
also provide a platform for next generation 
IP-based video, mobile and productivity 
applications and services.

maintain industry-Leading Networks 
In our wireless business, we made great 
strides implementing the strategic network 
transformation we set in motion late in 2010 
to an all IP infrastructure. At the core of this 
transformation, and as mentioned above, is 
the continuing deployment of Canada’s first 
LtE network. LtE is a highly advanced next 

generation wireless technology that enables 
unparalleled connectivity, capable of speeds 
of up to 150 Mbps.

With these acquisitions and agreements in 
place, City’s television reach has increased to 
more than 80% of Canadian households. 

In our cable business, we again 
demonstrated Rogers’ commitment to 
bringing world leading Internet experiences 
to Canadians by leveraging our DOCSIS 3.0 
technology investments. We turbo-charged 
our market-leading broadband Internet 
speeds across our service tiers, including 
doubling our ultimate tier to up to 150Mbps, 
which is available to more than 90% of our 
cable customers today.

Overall, 2012 was an important year in 
further cementing our wireless and 
broadband network superiority, again 
assuring that Rogers’ networks are among 
the best and fastest in the world. 

Expand Our Services Reach 
During 2012, we expanded Canada’s first 
wireless LtE 4g broadband network to 
approximately 60% of the Canadian 
population, a footprint which we’ll continue 
to rapidly expand in 2013. 

We also embarked on a strategic initiative to 
fully migrate our broadband cable network 
to all digital, and ultimately to all IP. this is 
part of our roadmap to providing even richer 
customer experiences, such as significantly 
more high-definition content, even faster 
Internet, and other future IP-based services,  
to more customers and to more screens  
and devices. 

In our Media group, we took a number of 
decisive steps to geographically expand City 
television network across Canada. We 
launched City Saskatchewan, signed long-
term affiliate agreements in Western Canada, 
and most recently launched City Montréal. 

Strengthen the Customer Experience 
to enhance customer flexibility, we 
introduced Rogers’ new fLExtab wireless 
device upgrade program. fLExtab gives 
postpaid subscribers more flexibility than ever 
to opt for an early wireless device upgrade by 
simply paying unamortized subsidy at any 
point during their contract term. We also 
significantly redesigned and simplified our 
wireless offerings and pricing tiers, reducing 
complexity for our customers and improving 
the efficiency of our sales and service teams. 
these new wireless data-centric plans 
generally offer a range of wireless data usage 
allowance and data plan sharing options, 
combined with unlimited voice and text, to 
meet the varying needs of our increasingly 
Internet-centric customer base.

to further strengthen the customer 
experience, we recently launched two highly 
successful new programs, Rogers techxpert 
and Rogers Move Concierge. techxpert is a 
24/7 premium technology support service for 
our customers’ computers and other 
connected devices – including products and 
software that are built and sold by other 
manufacturers or retailers. A personal 
technology expert is instantly available by 
phone or online chat who can remotely 
access customers’ computers and other 
devices to identify and resolve typical but 
often frustrating issues. Concierge is a free 
service that gives customers a dedicated 
go-to point of contact during the moving 
process to make sure all their Rogers services 
are up and running in their new home.

2012 AnnuAL REPOR t    ROGERS COmmUNiCATiONS iNC.   03

INSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXTLET TER TO  ShARE hOLdERS 
COntI nuED

At the same time, to energize the Rogers 
shopping experience for our wireless and 
cable customers, we unveiled a new retail 
store design for our Rogers Plus stores that’s 
centered on a more personalized and 
integrated service approach. 

While we have made significant strides in 
strengthening the customer experience  
at Rogers, we have much more to do to 
consistently deliver a simple and flawless 
experience for our customers, and this is a 
journey we’re committed to.

improve Productivity and Cost Structure 
We successfully implemented a number of 
cost management and productivity 
improvement initiatives across the business 
during 2012. these initiatives enabled us to 
make significant additional investments in 
our customers, while at the same time 
expanding margins and operating leverage. 

the priority was on intelligent efficiency 
gains and focused execution, including 
reducing the number of initiatives we 
undertake, consolidating work and reducing 
duplication, tightening our entire supply 
chain, eliminating calls into the call centre, 
and enhancing our discipline around 
discretionary spending. this is an ongoing 
process that will allow us to invest in 
strengthening the value we deliver to our 
customers.

drive Future Growth Opportunities 
We made solid steps in continuing to develop 
and deploy products and services under our 
growth initiatives, including the historic first 
SIM-based mobile payment transaction ever 
processed in Canada. together with CIBC, 
we established Canada’s first mobile 
payment solution. this allows Canadians to 
pay for purchases with their CIBC credit card 
at the checkout counter of businesses across 
the country where contactless credit card 
payments are already accepted using a nfC-
enabled Rogers smartphone. 

Rogers has also been at the forefront of 
laying the foundation and developing the 
ecosystem to allow M2M wireless 
communications to continue to rapidly 
expand in Canada. to turbo-charge the 
already significant M2M opportunity, we 
formed an alliance with international mobile 
operators KPn, ntt Docomo, Singtel, 
telefónica, telstra and Vimpelcom to 

04   ROGERS COmmUNiCATiONS iNC.    2012 AnnuAL REPOR t

co-operate on global M2M business 
initiatives supporting a single, global 
platform that multinational customers can 
leverage to enable connected devices in 
multiple countries. 

to deepen our multi-product presence in 
millions of Canadian homes, we’ve also 
developed and commercialized Rogers Smart 
home Monitoring, an advanced real-time 
home monitoring, automation and security 
service. Smart home Monitoring, which 
leverages our wireless and broadband 
networks for redundant connectivity, allows 
for remote access, monitoring and control of 
the home from Internet-connected 
computers and smartphones, as well as real-
time alerts and remote video viewing. 

We also had good success growing our wired 
telephony revenues from the business 
segment, where we grew Internet and 
telephony revenues from the small business 
segment by 24% and the on-net next 
generation portion of our enterprise segment 
revenues by 27% in RBS. And we launched 
unique solutions to support these customers, 
such as the exclusive availability of OutRank, 
a best-in-class online marketing solution that 
simply and affordably helps small businesses 
develop an online presence with website 
development, paid search marketing, search 
engine optimization and a performance 
dashboard. We continue to invest in a 
number of other cross-platform 
opportunities to take advantage of the shift 
in advertising dollars that is occurring from 
traditional to digital forms of media. 

We took another large step forward in our 
strategy of being Canada’s sports content 
leader with our 37.5% investment in Maple 
Leaf Sports & Entertainment Ltd. MLSE owns 
the nhL Maple Leafs, nBA Raptors, MLS 
toronto fC and a number of other iconic 
sports related assets, and the investment 
greatly advances our strategy of delivering 
highly sought-after content anywhere, 
anytime, on any platform across our 
broadband and wireless networks. 

We quickly followed the MLSE investment 
with the acquisition of theScore television 
network - a national specialty tV service and 
Canada’s third-largest specialty sports channel 
that provides sports news, information and 
highlights, and live event programming. 

GiViNG b ACK 
Delivering value for our customers and 
shareholders is critically important, and 
giving back to the communities where we do 
business is one of our core values. Early in 
2012, we launched Rogers youth fund, an 
important initiative in support of Canadian 
youth and education. this represents Rogers’ 
national commitment to help Canada’s 
at-risk youth overcome barriers to education, 
empowering them to succeed in the 
classroom and beyond. Later in the year, we 
further supported this initiative with the 
launch of Rogers’ new Employee Volunteer 
Program, which provides a company- 
sponsored opportunity for everyone at 
Rogers to get behind volunteering and the 
Rogers youth fund. 

While we made tremendous strides in our 
business during 2012, it was a tough year 
and no one felt that more than the 
thousands of talented, hardworking 
employees across Rogers. I’d like to express 
my gratitude to each of them for their 
incredible efforts and dedication. 

A few weeks ago, Rogers was recognized at 
the prestigious 2013 Investor Relations 
Magazine Canada Awards with the award 
for Best Investor Relations by a technology or 
telecommunications Company. We work 
hard at Rogers to be transparent and 
responsive with the investment community, 
and take pride in this recognition – which I 
believe is a measure of our sincere 
commitment to long-term value creation  
on behalf of our shareholders. 

As we announced in february 2013, after  
13 years at Rogers and more than 30 years  
in the telecom industry, I will be retiring as 
the President and CEO in 2014. the Rogers 
Board has undertaken a process to appoint  
a successor, I fully expect a smooth and 
seamless transition, and right now I am 
wholly focused on the continued execution 
of our plan during 2013.

I am as enthusiastic as ever about the  
future for Rogers and, on behalf of Rogers’ 
employees, management and Board of 
Directors, thank you for your continued 
investment and support.

Nadir mohamed, FCA 

PRESIDEnt AnD ChIEf ExECutIVE OffICER 
ROgERS COMMunICAtIOnS InC.

STRATEGiC ObJECTiVES ANd VALUE dRiVERS

At Rogers, our purpose is to easily connect customers with what matters most. Our vision is to be known for leading 
the enablement of seamless, customer-driven communications, entertainment, information and transactional 
experiences across any device, place or time. 

dELiVER iNdUSTRY-LEAdiNG ShAREhOLdER RETURNS

Our mandate is to deliver long-term value and industry-leading shareholder returns. To sustain our lead as the top integrated 
communications and media company in Canada, our actions and investments are guided by the following six long-term 
strategic objectives: 

dELiVER di FFERENTiATEd  
ENd-TO-ENd CUSTOmER 
EXPERiENCES

mAiNTAiN iN dUSTRY-LEAdiNG 
NETWORKS 

EXPANd OUR SERViCES REACh

Focus on evolving our cross-device 
integration to enable seamless, reliable 
and easy-to-use experiences anytime, 
anyplace and anywhere; on delivering 
a differentiated range of devices and 
device-related services; and on enabling 
greater integration of our media assets 
across screens.

Reinforce our fastest and most reliable 
networks by expanding our LTE 
network to a wider proportion of the 
Canadian population, continuing to 
increase broadband Internet speeds, 
and further enhancing our TV platform 
with next generation features and 
functionality.

Expand the reach of our networks and 
services through new construction and 
targeted acquisition that complement 
our existing platforms; by more widely 
deploying products and services; and 
by expanding the reach of key media 
brands nationally and across our digital 
platforms.

STRENGThEN ThE  
CUSTOmER EXPERiENCE

imPROVE PROdUCTiViTY   
ANd COST STRUCTURE

dRiVE FUTURE GROWTh 
OPPORTUNiTiES

Constantly improve the experience 
that customers have using our products 
and services by making it easier for 
them; providing the tools and resources 
customers need to use our products 
with confidence; being attuned to 
our customers’ evolving needs; and 
continuing to simplify our product 
offerings.

Continue to focus on cost-optimization 
initiatives and organizational efficiency 
by improving service delivery; reducing 
complexity; focusing on fewer, more 
impactful projects; managing expenses, 
and working closely with key suppliers.

Continue to develop targeted new 
growth areas of our business, including 
machine-to-machine communications, 
mobile commerce and video, sports, 
business communications services, local 
and digital media services, and home 
automation.

For a detailed discussion of our strategic goals and objectives,  
see the “Our Strategy” section in the accompanying MD&A later in the report.

2012 AnnuAL REPOR t   ROGERS COmmUNiCATiONS iNC.   05

06   ROGERS COmmUNiCATiONS iNC.   2012 AnnuAL REPOR t

BEIng  
BOunDLESSLy 
COnnECtED

Rogers knows that no matter where its customers are, being in touch  
with friends, family and colleagues makes their lives more connected.  
And being connected anytime, anywhere, to the information and 
entertainment that matters most makes life easier and more enjoyable.

That’s why, around the city or around the world, millions of Canadians rely 
on Rogers to keep them connected, and to put the Internet in their pockets 
with the most advanced wireless services, blistering-fast speeds, and 
seamless coverage.

With Canada’s first next-generation LTE wireless network – the global gold 
standard in wireless network technology – Rogers makes “place-shifting” a 
reality so customers can connect to their communications, information and 
entertainment from almost anywhere, easily and seamlessly. Rogers is 
enabling a shift to where watching TV on the train, conducting a virtual 
white-boarding session from the beach, disarming a home monitoring 
system from a smartphone, or answering a home phone from 5,000 
kilometres away are becoming everyday activities. With Rogers, customers 
no longer have to pick up the phone to check their voicemail; they don’t 
need to be in town to catch their local news; and they don’t have to be at 
their PCs to access their e-mail.

Businesses no longer need to work in traditional offices, because Rogers 
helps them to quickly set up virtual workspaces, with complete access to 
customers, colleagues, files and corporate applications, so they are as 
productive on the road as they are in the office. 

Customers know that Rogers makes it seamless and easy to connect with the 
same personalized information, communications and entertainment 
experiences no matter where they are – at work, at home and away, 
travelling to any of more than 200 countries around the world. And they 
know that only Rogers is there first with innovative new services, such as 
Rogers One Number, which allows them to switch calls among their wireless 
device, computer, and home phone without interruption; manage e-mails, 
text messages and voicemail; hold live video chats; and combine and sync 
contacts from across multiple devices – no matter where they are.

WiRELESS 
VOiCE & dATA

SmARTP hONES 
& TAbLETS

hO mE   
& b USiNESS 
TELEPh ONY

mO biLE   
iNTERNET

SOCiAL m EdiA 
& NET WORKiNG

ANY Wh ERE 
T V Vi EWiNG

mO biLE 
COmmERCE

REmOTE hO mE 
mONiTORiNG &  
AUTOmAT iON

2012 AnnuAL REPOR t   ROGERS COmmUNiCATiONS iNC.   07

Experience...thE COnnECtED  
hOME Of tOMORROW, 
tODAy

Rogers continues to define how families come together and connect  
with their world. millions of Canadians depend on Rogers to keep them 
informed, connected and entertained with a combination of the fastest 
internet speeds and the most innovative television, telephony and home 
monitoring solutions available. 

At the core of Rogers’ connected home strategy is providing customers 
blistering-fast broadband connections together with the ability to seamlessly 
shift – to shift time, to shift screens and to shift places so they access what 
they want, when they want, on the screen of their preference.

Rogers offers the best in on-demand, sports and movies and episodic, 
specialty, multicultural and high-definition programming. Customers can 
then schedule, pause, rewind and view content on demand, search content  
and control their PVR remotely from their smartphone, and stream 
programming to their tablet anywhere in their home. And they can access 
television and movie content on demand from anywhere by laptop or 
smartphone using the Rogers Anyplace TV app.

Television has never been this good, this easy, or this much in customers’ 
control. And it’s even better when combined with innovative Rogers 
features, such as the ability to screen phone calls on the TV screen, listen to 
voicemail on the tablet, or receive talking text messages on the home phone. 
Wireless customers can also use Rogers One Number to switch calls among 
their computer, home phone and wireless device without interruption; 
manage e-mails; text messages and voicemail; hold live video chats; and 
combine and sync contacts from across multiple devices. 

When they’re not at home, customers now also rely on Rogers Smart home 
Monitoring, a complete monitoring, automation and security solution that 
includes the most innovative technology and features available. Smart home 
Monitoring lets customers monitor, control and receive alerts by smartphone 
or online, staying connected to their home from almost anywhere, and 
enjoying the peace of mind that comes with having the most reliable 
monitoring solution available. Smart home Monitoring also gives customers  
the ability to automate lights, appliances, thermostats and more, so they 
know their homes are not only secure but more energy-efficient and 
convenient, too. 

bROAdbANd 
iNTERNET

hO mE 
TELEPh ONY

WhOLE hO mE   
PVR

hO mE &   
mO biLE E- mAiL

ANY SCREEN   
T V

C ATEGORY- 
LEAdiNG m EdiA 
CONTENT

ON - dEmANd    
diGiTAL   
CONTENT

hO mE   
mONiTORiNG   
& AUTOmAT iON

08   ROGERS COmmUNiCATiONS iNC.   2012 AnnuAL REPOR t

Experience...2012 AnnuAL REPOR t   ROGERS COmmUNiCATiONS iNC.   09

10   ROGERS COmmUNiCATiONS iNC.   2012 AnnuAL REPOR t

BuSInESS WhEn  
tIME AnD DIStAnCE  
BECOME MEAnIngLESS

in today’s fast-paced digital world of business, the ability to communicate 
and access information anytime, anyplace is a competitive advantage that 
business professionals look to Rogers to provide. Rogers helps businesses 
define how to win in the digital world and ensures the information that 
drives commerce forward is always on hand. Rogers provides a single reliable 
source for advanced business-focused voice, internet and data networking 
solutions designed specifically for the most demanding of wireless and  
wired commercial requirements. 

Businesses across Canada rely on Rogers for its national wireless network, 
world-leading LTE technology, seamless global connectivity, and the broadest 
array of wireless applications and devices, because they know that their 
mobility and remote connectivity needs are always covered with the most 
advanced solutions available. Because Rogers knows how businesses work,  
we also offer an array of specifically designed plans and options that allow 
users to share buckets of voice and data, connect directly with team members, 
establish wireless backup for point-of-sale and other systems, and roam 
frequently with cost certainty.

For hundreds of thousands of smaller businesses located in and around Rogers’ 
cable footprint, Rogers offers a compelling set of wired telephony and Internet 
solutions that provide enterprise-grade dependability and value. With voice, 
data, hosting and online security solutions built specifically for business, Rogers 
provides a single reliable source for innovative, dependable communications 
solutions that are backed up by around-the-clock live agent support. 

Larger enterprises also increasingly rely on Rogers to deliver corporate-critical 
voice, Internet and data networking solutions across its fibre optic network that 
connects thousands of commercial and municipal buildings. These next 
generation on-net services for enterprise customers are backed by dedicated, 
around-the-clock support and connectivity to Rogers’ high-speed national fibre 
optic backbone that provides redundancy as well as seamless connectivity into 
the united States and Europe.  

Businesses across Canada also connect with customers through Rogers’ leading 
broadcast and print media brands as their one-stop solution for all their local 
and national radio, television, online and print advertising needs.

WiRELESS 
VOiCE & dATA

bUSiNESS 
TELEPh ONY

Ad VERTiSi NG 
mEdiA   
SOLUTiONS

mO biLE i NTERNET  
& E- mAiL

Vi RTUAL 
OFFiCE

VidEO   
CONFERENCiNG

bUSiNESS i P 
SOLUTiONS

dATA 
NET WORKiNG

2012 AnnuAL REPOR t   ROGERS COmmUNiCATiONS iNC.   11

Experience...InnOVAtIOn  
At thE SPEED  
Of LIfE

innovation and a drive to be first to deliver the most advanced communications 
and entertainment services available is at the very core of what Rogers stands 
for. As one of the first carriers in the world to offer the communications 
“quadruple play” of wireless, television, internet and telephony services over  
its own networks, few have more experience or success in enabling subscribers 
to seamlessly shift their experience across screens.

Canadians know to expect the fastest, coolest and most innovative technology 
and services from Rogers. With the combination of our advanced next 
generation national wireless network, our powerful broadband cable 
infrastructure connecting millions of homes, and our array of category-leading 
media assets, Rogers is in a unique position to continue to define how 
Canadians connect. 

Rogers has a long history of firsts, including the first cellular call in Canada,  
the first high-speed cable modem service in the world, the first digital cellular 
network in North America, the nation’s first video on-demand service,  
Canada’s first hSPA and LTE networks, and many more.  

Recently, Rogers launched another first with its One Number service that 
enables customers to switch calls among their wireless device, computer,  
and home phone without interruption; manage e-mails, text messages and 
voicemail; hold live video chats; and combine and sync contacts from across 
multiple devices. And Rogers’ new Smart home Monitoring service provides  
a complete monitoring, automation and security solution featuring the most 
innovative technology and features available anywhere in Canada, so customers 
can monitor, control and receive alerts by smartphone, staying connected to 
their home from almost anywhere. 

Rogers continues to lead the way, introducing wireless and broadband 
technologies and services that fundamentally change the way customers stay  
in touch, informed and entertained – at home, at work and on the go – with 
the fastest speeds, hottest devices and most innovative applications. 

Whether we’re deploying Canada’s first next generation LTE wireless networks 
and services, turbo-charging the broadband pipe into homes and businesses 
with DOCSIS cable technology, or opening up the world of digital media, 
Canadians know there’s one thing to be certain of – if they’re with Rogers, 
they’ll never miss a thing.

LEAdi NG NEX T   
GENER ATiON   
NET WORKS

mAC hiNE-TO - 
mAC hiNE   
COmmUNiCATiONS

mO biLE 
COmmERCE

diGiTAL 
mEdiA

mO biLE 
TELEViSi ON

hO mE 
AUTOmAT iON

AdVANCEd i P 
SOLUTiONS

CONVERGEd 
WiRELESS/ 
WiREL iNE

12   ROGERS COmmUNiCATiONS iNC.   2012 AnnuAL REPOR t

Experience...2012 AnnuAL REPOR t   ROGERS COmmUNiCATiONS iNC.   13

14   ROGERS COmmUNiCATiONS iNC.   2012 AnnuAL REPOR t

A CARIng,  
SuStAInABLE  
APPROACh

Rogers is committed to a broad array of community and sustainability 
initiatives, and is an imagine Canada Caring Company, committing at least 1% 
of net earnings before taxes annually to charities and non-profit organizations 
through cash and in-kind donations. As one of Canada’s largest employers, 
caring for and giving back to our communities is vital. We support programs 
that are dedicated to keeping children and families nourished, safe and active – 
children’s education and sports, the recovery of lost children, local food banks 
and community safety. 

Over the past year we have proudly introduced Rogers youth Fund, a corporate 
initiative that supports and empowers at-risk Canadian youth through education. 
This represents Rogers‘ national commitment to help Canada’s youth overcome 
barriers to education, inspiring them to succeed in the classroom and beyond 
through an innovative range of educational programs that provide academic 
support, including after-school homework clubs, tutoring and mentoring 
programs, alternative schooling, and other essential tools.

We also sponsor a range of community events in support of organizations such  
as the Toronto hospital for Sick Children, Easter Seals and many more. Our 39 
Rogers TV cable stations produce thousands of hours of local programming 
involving over 29,000 community groups, donating coverage of local charitable 
events as well as advertising resources. And we sponsor a variety of arts and 
culture initiatives that highlight Canada’s artistic talent through our support  
of art galleries, film and television festivals, and literary awards. 

As a particularly large purchaser of electronics and paper, we pay special 
attention to minimizing potential environmental issues. In the procurement 
supply chain, Rogers continually works with its partners through its agreements, 
relationships and code of conduct to ensure the adherence to, and enhancement 
of, sound sourcing, production and recycling standards. And, as a service 
provider to millions of customers each month, we’ve been an early and strong 
proponent of driving the adoption of paperless electronic billing.

Our objective is simple – to ensure the responsible, efficient use of natural 
resources while reducing environmental impacts and ensuring regulatory 
compliance wherever we and our partners operate. We also measure our own 
carbon footprint and undertake initiatives to reduce our greenhouse emissions 
where possible. 

For a complete description of Rogers’ corporate social responsibility (CSR) vision, 
priorities, strategy and results, go to rogers.com/csr.

YOUTh 
EdUC AT iON

LOC AL ShELTERS 
& FOOd b ANKS

COmmUNiT Y 
TELEViSi ON

ARTS & CULTURE

ENViRONm ENTAL 
STEWARd ShiP

SUPPLiER COdE 
OF CONdUC T

RESPONSibLE 
SOURCiNG

WiRELESS d EViCE 
REC YCLiNG

2012 AnnuAL REPOR t   ROGERS COmmUNiCATiONS iNC.   15

Experience...CORPORATE GOVERNANCE

bOARd OF diRECTORS ANd iTS COmmiTTEES 

AuDIT

CORPORATE 
GOVERNANCE

NOMINATING

COMPENSATION

EXECuTIVE

FINANCE

PENSION

   ChAIR      • MEMBER

AS O f fEBRuARy 14, 2013

  Alan D. horn, CA 

  Peter C. godsoe, O.C., O. Ont. 

  C. William D. Birchall

  Stephen A. Burch

John h. Clappison, fCA

  thomas I. hull

  Philip B. Lind, CM

John A. MacDonald

Isabelle Marcoux

  nadir h. Mohamed, fCA

  the hon. David R. Peterson, PC, QC

  Edward S. Rogers

  Loretta A. Rogers

  Martha L. Rogers

  Melinda M. Rogers

  Dr. Charles Sirois

John h. tory, O. Ont.

Rogers Communications’ Board of Directors is strongly committed to 
sound corporate governance and continually reviews its governance 
practices and benchmarks them against acknowledged leaders and 
evolving legislation. We are a family-founded-and-controlled company 
and take pride in our proactive and disciplined approach towards 
ensuring that Rogers’ governance structures and practices are deserving 
of the confidence of the public capital markets.

With the December 2008 passing of Company founder and CEO  
ted Rogers, his voting control of Rogers Communications passed to  
a trust of which members of the Rogers family are beneficiaries.  
this trust holds voting control of Rogers Communications for the  
benefit of successive generations of the Rogers family.

As substantial stakeholders, the Rogers family is represented on our 
Board and brings a long-term commitment to oversight and value 
creation. At the same time, we benefit from having outside Directors 
who are experienced north American business leaders.

the Rogers Communications Board believes that the Company’s 
governance and risk management systems are effective and that  
there are appropriate structures and procedures in place. 

the composition of our Board and structure of its various committees 
are outlined in the table above and on the following page. As well, we 
make detailed information on our governance structures and practices –  

including our complete statement of Corporate governance practices, 
our codes of conduct and ethics, full committee charters and Board 
member biographies – easily available in the Corporate governance 
section within the Investor Relations section of rogers.com. Also in  
the Corporate governance portion of our website, you will find a 
summary of the differences between the nySE corporate governance 
rules applicable to u.S.-based companies and our governance practices 
as a non-u.S.-based issuer that is listed on the nySE.

the Audit Committee reviews the Company’s accounting policies and 
practices, the integrity of the Company’s financial reporting processes 
and procedures, and the financial statements and other relevant public 
disclosures to be provided to the public. the Committee also assists the 
Board in its oversight of the Company’s compliance with legal and 
regulatory requirements relating to financial reporting and assesses the 
systems of internal accounting, financial controls, risk management  
and the qualifications, independence and work of external auditors  
and internal auditors.

the Corporate Governance Committee assists and makes 
recommendations to the Board to ensure the Board of Directors has 
developed appropriate systems and procedures to enable the Board  
to exercise and discharge its responsibilities. to carry this out, the 
Corporate governance Committee assists the Board in developing, 
recommending and establishing corporate governance policies and 
practices and leads the Board in its periodic review of the performance  
of the Board and its committees.

16   ROGERS COmmUNiCATiONS iNC.    2012 AnnuAL REPOR t

INSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXT 
 
 
 
“ Rogers has long benefited from strong, independent voices and Directors in the 

boardroom and sound governance structures, which ensure that their influence is real. 
the structure of our Board is very much intended to ensure that the Directors and 
management act in the interests of all Rogers shareholders – an approach that has helped 
ensure the continuance of strong, independent, family-founded Canadian companies.”

PETER C. GOdSOE, OC 
LEAD DIRECtOR 
ROgERS COMMunICAtIOnS InC. 

“ Over the years, the Canadian economy has benefited greatly from family-founded-and-
controlled companies that are able to take a longer-term view of investment horizons 
and general business management. At Rogers, we have successfully overlaid disciplined 
corporate governance processes that strike a healthy balance of being supportive of the 
business’s continued success, making business sense, and benefiting all shareholders.”

ALAN d. hORN, CA
ChAIRMAn Of thE BOARD
ROgERS COMMunICAtIOnS InC. 

the Nominating Committee identifies prospective Director nominees 
for election by the shareholders and for appointment by the Board and 
also recommends nominees for each committee of the Board, including 
each committee’s Chair.

the Compensation Committee assists the Board in monitoring, 
reviewing and approving compensation and benefit policies and 
practices. the Committee is responsible for recommending senior 
management compensation and for monitoring succession planning  
with respect to senior executives.

the Executive Committee assists the Board in discharging its 
responsibilities in the intervals between meetings of the Board,  
including to act in such areas as specifically designated and authorized  
at a preceding meeting of the Board and to consider matters 
concerning the Company that may arise from time to time.

the Finance Committee reviews and reports to the Board on  
matters relating to the Company’s investment strategies and  
general debt and equity structure.

the Pension Committee supervises the administration of the 
Company’s pension plans and reviews the provisions and investment 
performance of the Company’s pension plans.

ROGERS GOOD GOVERNANCE PRACTICES 

Separation of CEO  
& Chairman Roles 

Independent Lead 
Director 

Formal Corporate 
Governance Policy  
& Charters 

Code of Business 
Conduct &  
Whistleblower  
hotline

Director Share  
Ownership 
Guidelines

Board & Committee  
In Camera Discussions

Annual Reviews  
of Board & Director 
Performance

Audit Committee 
Meetings with  
Internal & External 
Auditors

Orientation Program  
for New Directors 

Regular Board  
Education Sessions

Committee Authority  
to Retain Independent 
Advisors 

Director Material 
Relationship  
Standards

For a complete description of Rogers’ corporate governance structure  
and practices, biographical information of our Directors and copies of  
our annual information circular and proxy, go to rogers.com/governance 

2012 AnnuAL REPOR t   ROGERS COmmUNiCATiONS iNC.   17

INSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXTdiRECTORS 
Of ROgERS COMMunICAtIOnS InC.

AS O f fEBRuARy 14, 2013

2

4

5

6

7

8

10

11

12

13

1

3

9

DIRECTORS

1 

2 

 Alan d. horn, CA 
Chairman, President and  
Chief Executive Officer, 
Rogers telecommunications Ltd.

 Peter C. Godsoe, O.C., O. Ont.  
Lead Director, 
Company Director

6 

 Thomas i. hull 
Chairman and Chief Executive Officer, 
the hull group of Companies

21   Philip b. Lind, Cm* 

Executive Vice President,  
Regulatory and Vice Chairman,  
Rogers Communications 

14   Nadir h. mohamed, FCA* 

President and Chief Executive Officer, 
Rogers Communications

3 

4 

 Charles William david birchall 
Vice Chairman, 
Barrick gold Corporation

 Stephen A. burch 
Chairman,  
university of Maryland Medical Systems

7 

8 

9 

 John A. macdonald 
Company Director

 isabelle marcoux 
Chair, 
transcontinental Inc.

 The hon. david R. Peterson, PC, QC 
Senior Partner and Chairman, 
Cassels Brock & Blackwell LLP

10   Loretta A. Rogers 
Company Director

11   martha L. Rogers 

Doctor of  
naturopathic Medicine

24   melinda m. Rogers* 
Senior Vice President,  
Strategy and Development, 
Rogers Communications

12   dr. Charles Sirois 

Chief Executive Officer, 
telesystem Ltd.

13   John h. Tory, O. Ont. 
Company Director

5 

 John h. Clappison, FCA 
Company Director

18   Edward S. Rogers* 

Deputy Chairman and  
Executive Vice President,  
Emerging Business,  
Corporate Development, 
Rogers Communications

* management directors are pictured on the following page.

18   ROGERS COmmUNiCATiONS iNC.    2012 AnnuAL REPOR t

INSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXTSENiOR EXECUTiVE OFFiCERS 
Of ROgERS COMMunICAtIOnS InC.

AS O f fEBRuARy 14, 2013

14

15

16

17

18

19

20

21

22

23

24

25

SENIOR EXECuTIVE OFFICERS  

14   Nadir h. mohamed, FCA 

20   Linda P. Jojo 

President and Chief  
Executive Officer

15   Robert W. bruce 

President,  
Communications Division

16   Keith W. Pelley 

President, Rogers Media

17   Anthony Staffieri, FCA 
Executive Vice President 
and Chief financial Officer

18   Edward S. Rogers 

Deputy Chairman and  
Executive Vice President,  
Emerging Business,  
Corporate Development

19   Robert F. berner 

Executive Vice President,  
network and Chief technology Officer

Executive Vice President,  
Information technology and  
Chief Information Officer

21   Philip b. Lind, Cm 

Executive Vice President,  
Regulatory and Vice Chairman

22   david P. miller 

Senior Vice President,  
Legal and general Counsel

23   Jim m. Reid 

Senior Vice President,  
human Resources and  
Chief human Resources Officer

24   melinda m. Rogers 

Senior Vice President,  
Strategy and Development

25   Terrie L. Tweddle 
Vice President,  
Corporate Communications

For detailed biographical information of 
Rogers’ Directors and Executive Officers, 
go to rogers.com/governance

2012 AnnuAL REPOR t   ROGERS COmmUNiCATiONS iNC.   19

INSPIREINSPIREINSPIREINSPINSPIREINSPIRELIVELIVEPOSTPOSTPOSTLIVEACCSECURESECURESECURESECURESECUREACCESSWNLOADUPLOADDOWNLOADACCESSACCESSINSPIREACCESSACCESSSHAREINSPIREINSPIREINSPIRESECURESECURESECURESECUSHARERELIABLELIFESTYLELIFESTYLELIFESTYDOWNLOADACCESSSTREAMINGDOWNLOADRELIABLECONNECTWATCHEAMINGSTREAMINGSTREAMINSTREAMINGASTRELIABLECONNECCONNCONNECTCONNECTCONNONNECTINSPIREINSPIREINSPIRERELIABLERELIABLESURFSURFRELIABLEBREATHTAKINGCONNECTCONNECTSECURESECURESECUREINSPIREINSPIREINSPIRERELIABLERELIABLERELIABLESTREAMINGRELIABLERELIABLECONNECTCONNECTLIFESTYLELIFESTYLELIFESTYLELIFESTYLELIFESTYLENEXTTUNESTUNEUPLOADOWNLOADNETWORKNETWORKUPLOADNETWORKCONNECTCONNECTUPLOADCONNECTCONNECTCONNREEDOMFREEDOMSECURESECUREINSPIRECONNECTTUNESTUNESTUNESTUNESLIFESTYLEBREATHTAKINGBREATHTAKINGBREATHTAKINGFASTSURFNEXTSURFSURFNEXTWHY INVEST IN ROGERS

Rogers Communications, has excellent positions in growing markets, powerful brands that stand for innovation,  
proven management, a long record of driving growth and shareholder value, and the financial strength to continue  
to deliver long-term growth.

lEADER IN CANADIAN 
COmmUNICATIONS INDUSTRY

mUST-HAVE PRODUCTS  
AND SERVICES

CATEGORY-lEADING  
mEDIA ASSETS

Canada’s largest wireless carrier and 
a leading cable television provider, 
offering a “quadruple play” of wireless, 
television, Internet and telephony 
services to consumers and businesses. 

A leading provider of communications  
and entertainment products and  
services that are increasingly utilized  
and becoming integrated and  
necessities in today’s world.

Unique and complementary collection  
of leading broadcast radio and 
television, specialty TV, sports 
entertainment, publishing and  
digital media assets. 

SUPERIOR ASSET mIX

TERRIFIC FRANCHISES  
AND POWERFUl bRANDS

lEADING NETWORKS  
AND INNOVATIVE PRODUCTS

Majority of revenue and cash flow is 
generated from wireless and broadband 
services, the fastest growing segments  
of the communications industry.

Strong franchises with nationally 
recognized and highly respected  
brands that stand solidly in Canada  
for innovation, entrepreneurial spirit, 
choice and value.

Leading wireless and broadband 
network platforms that deliver the 
most innovative communications, 
information and entertainment 
services.

PROVEN lEADERSHIP AND  
ENGAGED Em PlOYEE bASE

FINANCIAl STRENGTH  
AND FlEXIbIlITY

HEAlTHY lIQUIDITY  
AND GROWING DIVIDENDS

Experienced, performance-oriented 
management and operating teams 
with solid industry expertise, 
supported by the spirit of innovation 
and an entrepreneurial culture.

Financially strong with an investment  
grade balance sheet, conservative  
debt leverage, significant available 
liquidity and no material near-term  
debt maturities. 

RCI common stock actively trades on 
the TSX and NYSE, with average daily 
trading volume of approximately  
1.5 million shares. Each share pays  
an annualized dividend of $1.74  
per share in 2013.

ANNUAlIZED DIVIDENDS PER SHARE : 2007–2012

ADJUSTED NET INCO mE AND EARNINGS PER SHARE

$1.28

$1.16

$1.00

$0.50

$1.58

$1.42

ADJuStED nE t InCOME ($ In BILLIOnS)

ADJuStED EARnIngS PER ShARE

$2.94

$3.43

$3.17

$2.53

$1.6

$1.99

$1.3

$1.66

$1.1

$1.7

$1.7

$1.8

2007

2008

2009

2010

2011

2012

2007

2008

2009

2010

2011

2012

20   ROGERS COmmUNICATIONS INC.   2012 AnnuAL REPOR t

FINANCIAL SECTION CONTENTS

22 MANAGEMENT’S DISCUSSION AND ANALYSIS

71 Additional Financial Information

23

26

32

51

Executive Summary
24
24

2012 Financial Highlights
Consolidated Operating Highlights and Other Significant
Developments in 2012

Corporate Overview
26 Our Business
28 Our Network Capabilities
29 Our Strategy
31
32

2012 Performance Against Targets
2013 Financial Outlook and Targets

Cable
RBS

Consolidated Financial Results
Segment Review

Financial and Operating Results
33
34
34 Wireless
38
41
43 Media
44
45
47
48
49

Corporate
Consolidated Analysis
Additions to PP&E
Employees
Summary of Quarterly Results and Key Performance
Indicators

Consolidated Liquidity and Financing
Liquidity and Capital Resources
51
Dividends on RCI Equity Securities
54
54
Interest Rate and Foreign Exchange Management
55 Outstanding Common Share Data
56
56 Off-Balance Sheet Arrangements

Commitments and Other Contractual Obligations

57 Operating Environment

57 Government Regulation and Regulatory Developments
58 Wireless Regulation and Regulatory Developments
Cable Regulation and Regulatory Developments
59
59 Media Regulation and Regulatory Developments
60
61
62
63
63

Competition in our Businesses
Corporate Governance
Corporate Social Responsibility
Enterprise Risk Management
Risks and Uncertainties Affecting Our Business

68 Accounting Policies

68
69
70

Critical Accounting Estimates
New Accounting Standards
Recent Accounting Pronouncements

71
72
73
73
77

Related Party Transactions
Five-Year Summary of Consolidated Financial Results
Controls and Procedures
Key Performance Indicators and Non-GAAP Measures
Summary of Financial Results of Long-Term Debt
Guarantors

78 Glossary of Selected Terms

78 Glossary

81 MANAGEMENT’S RESPONSIBILITY FOR

81

FINANCIAL REPORTING
INDEPENDENT AUDITORS’ REPORT OF REGISTERED
PUBLIC ACCOUNTING FIRM
CONSOLIDATED STATEMENTS OF INCOME
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
CONSOLIDATED STATEMENTS OF FINANCIAL POSITION
CONSOLIDATED STATEMENTS OF CHANGES IN
SHAREHOLDERS’ EQUITY
CONSOLIDATED STATEMENTS OF CASH FLOWS
86
87 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

82
83
84
85

87
87
94
95
95
95
95
96
97
98
98
98
99
101
101
101
102
103
103

107
107
109
110
111
112
113
114

Nature of the Business
Significant Accounting Policies
Segmented Information

Finance Costs
Discontinued Operations
Business Combinations and Divestitures
Integration, Restructuring and Acquisition Costs
Income Taxes

Note 1:
Note 2:
Note 3:
Note 4: Operating Costs
Note 5:
Note 6:
Note 7:
Note 8:
Note 9:
Note 10: Earnings per Share
Note 11: Other Current Assets
Note 12: Property, Plant and Equipment
Note 13: Goodwill and Intangible Assets
Note 14:
Investments
Note 15: Other Long-Term Assets
Note 16: Provisions
Note 17: Long-Term Debt
Note 18: Capital Risk Management
Note 19: Financial Risk Management and Financial

Instruments

Note 20: Other Long-Term Liabilities
Note 21: Pensions
Note 22: Shareholders’ Equity
Note 23: Stock Options, Share Units and Share Purchase Plans
Note 24: Related Party Transactions
Note 25: Guarantees
Note 26: Commitments and Contingent Liabilities
Note 27: Subsequent Events

116 CORPORATE AND SHAREHOLDER INFORMATION

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 21

MANAGEMENT’S DISCUSSION AND ANALYSIS
FOR THE YEAR ENDED DECEMBER 31, 2012

In this Management’s Discussion and Analysis (“MD&A”), we include
the results of operations of Rogers Communications and its
subsidiaries. The terms “we”, “us”, “our”, “Rogers”, “Rogers
Communications”
Rogers
Communications Inc. and our subsidiaries. “RCI” refers to the legal
entity Rogers Communications Inc., excluding our subsidiaries. We
refer to and report the results of our operations in four segments as
follows:

Company”

refer

“the

and

to

(cid:129) “Wireless”, which refers

communications
operations, carried on by our wholly owned subsidiary Rogers
Communications Partnership (“RCP”);

to our wireless

(cid:129) “Cable”, which refers to our cable communications operations,
including cable television, Internet and cable telephony, carried on
by RCP;

(cid:129) “Business Solutions” (“RBS”), which refers to our operations that
offer wired telephony, data networking and IP services
for
Canadian businesses and governments, as well as making some of
these offerings available on a wholesale basis
to other
telecommunications providers, carried on by RCP; and

(cid:129) “Media”, which refers to our wholly owned subsidiary Rogers
Media Inc. and its subsidiaries,
including Rogers Broadcasting,
which owns a group of 55 radio stations, the City television
network, the Sportsnet, Sportsnet ONE, Sportsnet World television
networks, The Shopping Channel, the OMNI television stations,
Canadian specialty channels, including Outdoor Life Network, The
Biography Channel
(Canada), G4 Canada, FX (Canada), and
CityNews Channel; Digital Media, which provides digital advertising
solutions to various websites; Rogers Publishing, which produces
more than 50 consumer magazines and professional publications;
and Rogers Sports Entertainment, which owns the Toronto Blue
Jays Baseball Club (“Blue Jays”) and Rogers Centre. Media also
holds ownership interests in entities involved in specialty television
content, television production and broadcast sales.

This MD&A should be read in conjunction with our 2012 Audited
Consolidated Financial Statements and Notes. The following financial
information has been prepared in accordance with International
Financial Reporting Standards (“IFRS”) and is expressed in Canadian
dollars, unless otherwise stated. This MD&A is current as of
February 14, 2013 and was approved by the Board of Directors.

Throughout this MD&A, all percentage changes are calculated using
the rounded numbers as they appear in the tables. Charts, graphs and
diagrams are included for ease of reference only and do not form
part of management’s discussion and analysis.

CAUTION REGARDING FORWARD-LOOKING STATEMENTS, RISKS
AND ASSUMPTIONS
This MD&A includes “forward-looking information” within the
meaning of applicable securities laws and assumptions concerning,
among other things, our business,
its operations and its financial
performance and condition approved by management on the date of
this MD&A. This forward-looking information and these assumptions
include, but are not limited to, statements with respect to our
objectives and strategies to achieve those objectives, as well as
to our beliefs, plans, expectations,
statements with respect
anticipations,
forward-looking
This
or
information also includes, but is not limited to, guidance and
forecasts relating to revenue, adjusted operating profit, property,
plant and equipment expenditures, cash income tax payments, free
cash flow, dividend payments, expected growth in subscribers and the
services to which they subscribe, the cost of acquiring subscribers and
the deployment of new services, and all other statements that are not
historical facts. The words “could”, “expect”, “may”, “anticipate”,

intentions.

estimates

22 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

“assume”, “believe”, “intend”, “estimate”, “plan”, “project”,
“guidance” and similar expressions are intended to identify
statements containing forward-looking information, although not all
forward-looking statements
such words. Conclusions,
include
forecasts and projections set out in forward-looking information are
based on our current objectives and strategies and on estimates and
other factors and expectations and assumptions, most of which are
confidential and proprietary, that we believe to be reasonable at the
time applied but may prove to be incorrect, including, but not limited
to, general economic and industry growth rates, currency exchange
rates, product pricing levels and competitive intensity, subscriber
growth, usage and churn rates, changes in government regulation,
technology deployment, device availability,
the timing of new
product launches, content and equipment costs, the integration of
acquisitions and industry structure and stability.

Except as otherwise indicated, this MD&A and our forward-looking
statements do not reflect the potential impact of any non-recurring
or other special items or of any dispositions, monetizations, mergers,
acquisitions, other business combinations or other transactions that
may be considered or announced or may occur after the date the
statement containing the forward-looking information is made.

We caution that all forward-looking information,
including any
statement regarding our current objectives, strategies and intentions,
and any factor, assumptions, estimate or expectation underlying the
is inherently subject to change and
forward-looking information,
uncertainty and that actual results may differ materially from those
expressed or implied by the forward-looking information. A number
of risks, uncertainties and other factors could cause actual results and
events to differ materially from those expressed or implied in the
forward-looking information or could cause our current objectives,
strategies and intentions to change, including but not limited to new
interpretations and new accounting standards
from accounting
standards bodies, economic conditions, technological change, the
integration of acquisitions, unanticipated changes in content or
in the entertainment,
equipment
information and communications
regulatory changes,
litigation and tax matters, the level of competitive intensity, and the
emergence of new opportunities.

changing conditions

industries,

costs,

Many of these factors are beyond our control and current expectation
or knowledge. Should one or more of these risks, uncertainties or
other factors materialize, our objectives, strategies or intentions
change, or any other factors or assumptions underlying the forward-
looking information prove incorrect, our actual results and our plans
could vary significantly from what we currently foresee. Accordingly,
we warn investors to exercise caution when considering statements
containing forward-looking information and that
it would be
unreasonable to rely on such statements as creating legal rights
regarding our future results or plans. We are under no obligation
(and we expressly disclaim any such obligation) to update or alter any
statements containing forward-looking information or the factors or
assumptions underlying them, whether as a result of new
information, future events, or otherwise, except as required by law.
All of the forward-looking information in this MD&A is qualified by
the cautionary statements herein.

Before making any investment decisions and for a detailed discussion
of the risks, uncertainties and environment associated with our
business, fully review the “Operating Environment” section of this
MD&A, including the sections titled “Risks and Uncertainties Affecting
our Businesses” and “Government Regulation and Regulatory
Developments”. Our annual and quarterly reports can be found
online at rogers.com/investors, sedar.com and sec.gov or are available
directly
to
by
investor.relations@rci.rogers.com.

e-mailing

request

Rogers

from

a

M
A
N
A
G
E
M
E
N
T
’
S

D

I
S
C
U
S
S
I

O
N

A
N
D

A
N
A
L
Y
S
I
S

ADDITIONAL INFORMATION
Additional information relating to Rogers, including our Information
Information Form, and discussions of our 2012
Circular, Annual
quarterly results, may be found online at
rogers.com/investors,
sedar.com or sec.gov. Information contained in or connected to these

websites are not a part of and not incorporated into this MD&A.
Additional
information on Rogers’ corporate social responsibility
reporting and corporate governance, along with a glossary of
communications and media industry terms, can also be found at
rogers.com/investors.

1. EXECUTIVE SUMMARY

We are one of Canada’s leading diversified communications and
media companies. Through our four operating segments – Wireless,
Cable, RBS and Media – we provide a broad range of services: wireless
and wired voice and data communications, cable television, high-
speed Internet, telephony, wired telecom and data networking
services to businesses. We are also active in television and radio
broadcasting, televised shopping, sports entertainment, digital media,
and consumer, trade and professional publications. Almost all of our
operations and sales are in Canada, supported by a highly skilled and
diversified workforce approximately 24,500 employees strong.

toward vertical

The Canadian telecommunications and media industries are both
subject to various regulatory controls and competitive dynamics as
discussed later in this MD&A. Over the past few years, the industry has
integration, a migration to next
seen a shift
generation wireless
to deliver
telecommunications services and premium media content across both
traditional and newly developed platforms. We continue to evolve
our corporate strategy to thrive in this operating environment by
focusing on growing areas of our business, including wireless data
revenue and smartphone penetration, and offering products and
services aligned with transforming consumer demands.

and innovations

technologies

We continue to focus on innovation to meet the changing needs and
desires of our customers as technology evolves. We are committed to
providing customers with ground-breaking solutions and state-of-the-
art products at home and for businesses. We put the newest and
fastest Wireless technology available in the hands of our customers
with the expansion of our LTE network, created advanced conversion
of television and Internet experiences with Nextbox 2.0 and Rogers
Anyplace TV, made significant investments to our Cable network to
deliver the fastest Internet speeds available, offered more next-
generation IP based solutions to our enterprise customers. In addition,
we completed the joint acquisition of 37.5% of Maple Leaf Sports &
Entertainment to further enhancing our sports content offerings.

Our strategy requires continued capital investments and innovative
service offerings to maintain our industry leadership and continue to
be the first in Canada to deliver seamless, easy-to-use and reliable
end-to-end supported experiences to our customers.

At Wireless,
in 2012, strong data service growth and ongoing
increases to our subscriber base, resulted in revenue growth of 2%
year over year. Wireless activated nearly 2.9 million smartphones,
bringing smartphone penetration to 69% of the postpaid subscriber
base.

To drive future growth opportunities aligned with consumer demand
for advanced mobile data applications, together with the Canadian
Imperial Bank of Commerce (“CIBC”), we launched Canada’s first
mobile payment solution. It allows consumers to pay for purchases
with their CIBC credit card using a compatible Rogers NFC-enabled
smartphone. This is one of the first solutions of its kind anywhere in
the world.

At Cable, in 2012, revenue was positively impacted by growth to our
Internet
subscriber base, which was partially offset by market
declines. The increase in Cable revenue reflects our mix of
promotional programs designed to encourage movement of cable
and Internet subscribers to term contracts and higher-end tiers.

Cable demonstrated its commitment to bringing leading Internet
experiences to Canadians by increasing speeds across approximately
90% of its footprint, including doubling the speed of our Ultimate
tier to 150 Mbps and unveiling NextBox 2.0 and Rogers anyplace TV
Home edition application for tablets providing a seamless converged
TV and Internet experience.

At RBS, in 2012, 27% growth of next-generation revenue was offset
by a 32% planned decline in legacy revenue for an overall decline in
RBS revenue of 13%. The shift to higher margin next-generation IP
services enabled RBS to generate 3% growth in adjusted operating
profit. Focusing on the higher margin IP services, RBS launched a new
SIP Trunking voice solution for its enterprise customers.

At Media, in 2012, revenue increased modestly from 2011, primarily
driven by growth in our sports properties. Media experienced a
continued weakness in the advertising sales market that stemmed
from economic softness and shifting trends in advertiser spending.

Media made further investments in first-class content offerings,
purchasing theScore television network and completing several off-
season all-star calibre player acquisitions at the Blue Jays, to be
positioned to monetize on future changes
in the economic
environment.

We have a healthy balance sheet from both a leverage and a liquidity
perspective. With an investment grade rating for the year ended
December 31, 2012, our debt-to-adjusted-operating-profit ratio is 2.3
times and we have available liquidity of $3.1 billion, with $213 million
in cash, $900 million available through our new accounts receivable
securitization program, and all of our $2.0 billion fully committed
multi-year bank credit facility available at December 31, 2012.

2012 CONSOLIDATED REVENUE BY SEGMENT 
(%)

2012 CONSOLIDATED ADJUSTED OPERATING PROFIT BY SEGMENT 
(%)

WIRELESS  58%

$12.5

BILLION

CABLE  26%

MEDIA  13%

RBS  3%

WIRELESS  62%

$4.8

BILLION

CABLE  32%

MEDIA  4%
RBS  2%

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 23

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

2012 FINANCIAL HIGHLIGHTS

Years ended December 31,
(In millions of dollars, except per share
amounts)

2012

2011

% Chg

Consolidated

Revenue

Adjusted operating profit(1)

Adjusted operating profit margin(1)

$ 12,486

$ 12,346

4,834

38.7%

4,739

38.4%

Net income from continuing

operations

Adjusted net income(1)

Diluted earnings per share -
continuing operations

Adjusted diluted earnings per

share(1)

Pre-tax free cash flow(1)

After-tax free cash flow(1)

Wireless

Revenue

Adjusted operating profit(1)

Adjusted operating profit margin
as a% of network revenue(1)

Cable

Revenue

Adjusted operating profit(1)

Adjusted operating profit margin(1)

RBS

Revenue

Adjusted operating profit(1)

Media

Revenue

Adjusted operating profit(1)

1,732

1,788

1,590

1,736

3.32

2.91

3.43

3.17

2,029

1,649

1,973

1,874

$

7,280

$

7,138

3,063

3,036

45.6%

46.0%

$

3,358

$

3,309

1,605

47.8%

1,549

46.8%

$

$

351

89

405

86

$

1,620

$

1,611

190

180

1

2

9

3

14

8

3

(12)

2

1

1

4

(13)

3

1

6

CONSOLIDATED OPERATING HIGHLIGHTS AND
OTHER SIGNIFICANT DEVELOPMENTS IN 2012
In 2012, we continued to focus on achieving our strategic objectives.
The following operating highlights are on a consolidated basis.
Detailed operating highlights for each of our business segments are
provided in their respective sections later in this MD&A.

(cid:129) Generated moderate revenue growth of 2% in the Wireless
segment, 1% in the Cable segment and 1% in the Media segment,
with consolidated annual revenue increase of 1% led by strong
data revenue increases at Wireless and Internet revenue increases
at Cable. Adjusted operating profit rose 2% to $4,834 million, with
adjusted operating profit margins of 39% resulting from revenue
increase and cost efficiencies.

(cid:129) Revenues from wireless data services increased 17% to $2,722

million, from $2,325 million in 2011.

(cid:129) Postpaid wireless subscriber growth continued with net additions

of 268,000.

(cid:129) Cable grew high-speed Internet subscribers by 71,000 and cable
telephony lines by 22,000, while basic television and digital cable
households decreased by 83,000 and 9,000, respectively compared
to 2011.

(cid:129) Increased pre-tax free cash flow, defined as adjusted operating
profit less property, plant and equipment (“PP&E”) expenditures,
and interest on long-term debt (net of capitalization), by 3% from
2011 levels to $2 billion due to a 2% increase in adjusted operating
profit offset by modestly higher PP&E expenditures.

(cid:129) Completed the joint acquisition of a net 75% equity interest in
Maple Leaf & Sports Entertainment (“MLSE”) from the Ontario
Teachers’ Pension Plan. MLSE is one of Canada’s largest sports and
entertainment companies which owns and operates the Air Canada
Centre, the NHL’s Toronto Maple Leafs, the NBA’s Toronto Raptors,
the MLS’ Toronto FC, the AHL’s Toronto Marlies and other real
estate and entertainment assets. Rogers’ net cash investment was
$540 million, representing a 37.5% equity interest in MLSE.

(1)

As defined. See the section “Key Performance Indicators and Non-GAAP Measures”.
Non-GAAP measures should not be considered as a substitute or alternative for
operating income, net income or earnings per share in each case determined in
accordance with IFRS.

ADJUSTED EPS 
($)

$2.96

$3.20

$3.45

2010

2011

2012

24 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

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REVENUE BY SEGMENT 
(In millions of dollars)

ADJUSTED OPERATING 
PROFIT BY SEGMENT
(In millions of dollars)

6,973

3,190

452
1,461

7,138

3,309

405
1,611

7,280

3,358

351
1,620

3,173

1,459

131

3,036

1,635

180

3,063

1,694

190

2010

2011

2012

2010

2011

2012

Wireless

Cable

RBS

Media

Wireless

Cable & RBS

Media

CONSOLIDATED 
TOTAL ASSETS 
(In millions of dollars)

ADDITIONS TO 
CONSOLIDATED PP&E
(In millions of dollars)

$17,033

$18,362

$19,618

$1,821

$2,127

$2,142

2010

2011

2012

2010

2011

2012

(cid:129) Increased the annualized dividend rate by 11% from $1.42 to $1.58
per Class A Voting and Class B Non-Voting share in February 2012,
paying out $803 million in dividends during 2012. Also, purchased for
cancellation 9.6 million Class B Non-Voting shares for $350 million,
returning $1,153 million to shareholders during the year.

(cid:129) Issued $1.1 billion of debt securities consisting of $500 million of
3.0% Senior Notes due 2017 and $600 million of 4.0% Senior Notes
due 2022. The net proceeds from the offering were used to repay
amounts outstanding under Rogers’ bank credit facility and for
general corporate purposes, including funding Rogers’ investment
in MLSE.

(cid:129) Entered into an accounts receivable securitization program on
December 31, 2012, further supplementing our liquidity and
sources of secured funding by up to $900 million and the initial
funding was received on January 14, 2013, subsequent to the 2012
year-end.

(cid:129) Entered into a new, five-year $2.0 billion syndicated bank credit
facility that will mature in July 2017. It replaces Rogers’ prior bank
credit facility that was scheduled to expire in July 2013. At
December 31, 2012, there were no advances outstanding under the
bank credit facility which, together with our cash and cash
the
equivalents and the committed funding available under
accounts
for
provided
securitization
receivable
$3.1 billion of available liquidity.

program,

(cid:129) In February 2013, Rogers’ Board of Directors approved an increase
of 10% in the annualized dividend rate from $1.58 to $1.74 per
Class A Voting and Class B Non-Voting share, effective immediately,
to be paid in quarterly amounts of $0.435. In addition, the Board
the
has approved a renewed share buyback program for
repurchase of up to $500 million of RCI shares on the open market
over the following twelve months.

(cid:129) On January 14, 2013, we announced a multipart

strategic
transaction with Shaw Communications (“Shaw”) to acquire Shaw’s
cable system in Hamilton, Ontario and secure an option to
purchase Shaw’s Advanced Wireless Service (“AWS”) spectrum
holdings in 2014. We will also sell to Shaw our one-third interest in
specialty channel TVtropolis and enter into negotiations for the
provision of certain services in Western Canada. Rogers’ net cash
investment is expected to total approximately $700 million if all
aspects of the transactions are approved.

(cid:129) On February 14, 2013, we announced that the Company’s President
and Chief Executive Officer, Nadir Mohamed, has decided to retire
in January 2014. Mr. Mohamed has agreed to work with the Board
of Directors to ensure a seamless and orderly transition and to
continue to lead the company in 2013. The Board of Directors will
appoint a search committee and select a search firm to begin an
international search.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 25

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

2. CORPORATE OVERVIEW

OUR BUSINESS
Established in 1960, Rogers is one of Canada’s leading diversified
communications and media companies. We are publicly traded on the
Toronto Stock Exchange (TSX: RCI.a and RCI.b) and on the New York
Stock Exchange (NYSE: RCI). The following chart illustrates our
primary operating segments:

Our vision is to be known for leading the enablement and 
delivery of seamless, customer-driven communications, 
entertainment, information and transactional experiences 
across any device, place or time.

ROGERS COMMUNICATIONS INC.

WIRELESS

CABLE

BUSINESS SOLUTIONS

MEDIA

We report our 2012 results by our four lines of business – Wireless, Cable, RBS and Media – which reflects how we manage our operations and
measure our performance.

The following is an overview of our products and services in the four segments:

WIRELESS

CABLE

BUSINESS SOLUTIONS

MEDIA

•  Wireless products and
  services via Rogers Wireless,
  Fido and chatr
•  Mobile Internet access
•  Mobile video
•  Application downloading
•  Video calling
•  Mobile social media
•  Text messaging
•  E-mail
•  Machine-to-machine
  wireless applications

•  Programming of high-
  definition television (“HDTV”)
•  On-demand programming,

including movies

•  Television series and events
•  Personal video recorders

(“PVRs”)

•  Time-shifted programming
•  Digital specialty, multicultural
  and sports programming
•  Internet services
•  Rogers Anyplace TV
•  Home phone services
•  Home monitoring

•  Ethernet services over fibre
  and cable
•  Optical wave connectivity
•  Wireless access services for
  primary, bridging and back-up
  connectivity
•  Large scale business Internet
  connectivity, including
  dedicated and usage-based
  billing services
•  IP-hosted virtual contact
  centre services
•  IP voice services leverage
  session initiated protocol
•  Network acceleration services

•  55 radio stations
•  City network
•  5 OMNI multicultural TV
  stations
•  Specialty channels
•  Sportsnet, featuring
  Sportsnet One, Sportsnet
  World
•  The Shopping Channel
•  More than 50 consumer
  magazines and trade
  publications
•  Toronto Blue Jays
•  Rogers Centre

WIRELESS

Wireless Products and Services

subscribers,

9.4 million

approximately

Wireless Business
Wireless is Canada’s largest wireless communications service provider,
with
representing
approximately 34% share of the Canadian wireless market as of
December 31, 2012. Wireless operates on the Global System for
Mobile communications/High-Speed Packet Access Plus/Long-Term
Evolution (“GSM/HSPA+/LTE”) wireless network technology platforms.
Wireless is the Canadian leader in the deployment of innovative new
wireless network technologies, devices and services, including being
the first in Canada to deploy an LTE ultra high speed network that
now reaches
the Canadian population. This,
combined with roaming agreements with international carriers in
more than 200 other countries, helps ensure that Wireless’ customers
have one of the broadest reaches of network coverage.

roughly 60% of

2012 WIRELESS REVENUE MIX
(%)

POSTPAID VOICE  52%

$7.3

BILLION

DATA  37%

EQUIPMENT  8%

PREPAID VOICE  3%

Wireless offers voice and high-speed data services, as well as mobile
devices and accessories across Canada. Services are available under
either postpaid or prepaid options. Wireless’ networks provide
customers with advanced high-speed wireless data services. Wireless
markets and sells its services and products under the Rogers, Fido and
chatr brands. An extensive distribution network across Canada
includes an independent dealer network, Company-owned Rogers
stores, Fido and chatr
chains and
convenience stores. Wireless also offers many of its services and

stores, major

retail

retail

26 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

 
 
 
products on the rogers.com, fido.ca and chatrwireless.com e-business
websites and through call centres and outbound telemarketing.

CABLE

Cable Business
Cable is one of Canada’s largest providers of cable television and high-
speed Internet access. As of December 31, 2012, Cable had 2.2 million
television subscribers, representing approximately 31% of all cable
television subscribers in Canada, and 1.9 million high-speed Internet
subscribers. Cable is also an alternative to the traditional telephone
to approximately
companies, providing home phone services
1.1 million customers under the Rogers Home Phone brand.

During the second quarter of 2012, we completed the closure of our
Video store operations, which had offered DVD and video game rentals
and sales in many of our corporate-owned retail locations. Accordingly,
our consolidated results no longer include our Video business and the
results of that business are now treated as discontinued operations for
accounting and reporting purposes. Current and prior period results
have been restated to reflect this change.

Cable Products and Services

2012 CABLE SERVICE REVENUE MIX
(%)

delivers leading-edge communications services to Canadian businesses
principally in and around Rogers’ Cable service territories. As at
December 31, 2012, RBS serves over 5,500 on-net fibre connected
buildings, a growth of 4% over the previous year. In addition, RBS’
fibre passes adjacent to an additional 17,600 near-net buildings.

RBS Products and Services
RBS provides voice, data, IP and Ethernet solutions to small, medium
and large businesses, governments and financial
institutions. RBS
offers a comprehensive multi-service suite of next generation services
over an extensive national high-speed fiber, cable and wireless
network backbone. Services are sold through a direct enterprise sales
force, wholesale carrier network services
team and third-party
channel partners. Contracts for services are typically signed with
customers on 1 to 5 year terms.

Optical Wave, Internet, Ethernet and Multi-Protocol Label Switching
(“MPLS”) services are all marketed under the RBS brand. These
services provide scalable and secure Metro and Wide Area private
networking that enable and interconnect critical business applications
for businesses that have one or multiple offices, data centres or points
of presence (as well as cloud applications) across Canada. RBS services
are backed by comprehensive Service Level Agreements. Recent RBS
product offerings include innovative offerings such as Ethernet over
Cable, SIP (“Session Initiated Protocol”) Trunking and cloud based
Virtual Contact Centre.

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TELEVISION  56%

$3.3

BILLION

INTERNET  30%

All RBS services are deployed over a multiservice customer access
devices that allow customers to scale and add services such as Private
Networking,
that
seamlessly scale to address increasing demands of today’s real-time
business applications.

IP Voice (SIP) and Cloud solutions

Internet,

HOME PHONE  14%

MEDIA

Cable offers a richly featured and highly competitive digital video
offering, including a comprehensive range of television programming
and advanced features like HDTV. Rogers Anyplace TV, Canada’s first
online destination for specialty TV programming, movies, sports and
web-only extras, is offered to all Rogers customers across Canada,
with Cable customers getting additional access to specialty and movie
content based on their cable subscription. This service allows Cable
subscribers to access TV programming online and for users to rent and
stream new releases and an extensive library of titles online on an à la
carte basis, all of which can be accessed via most Internet-connected
computers, tablets and smartphones.

Cable also offers Internet services with multiple tiers of high-speed
broadband, differentiated principally by bandwidth capabilities and
monthly usage allowances. Rogers Home Phone is our voice
telephony service for residences and small businesses. A variety of
packages include competitive features such as caller ID, voice-mail and
three-way calling, in addition to long-distance service.

Cable markets and sells its services and products through Rogers-
owned retail stores, Rogers authorized dealers and an extensive
network of third party retail locations across its network footprint.
These stores provide customers with a single, direct channel that
features Rogers’ wireless and cable products and services. Other
distribution channels include rogers.com, call centres, outbound
telemarketing, and door-to door agents.

RBS

RBS Business
RBS provides business telecom, data networking and Internet protocol
(“IP”) solutions to medium and large enterprises, the public sector and
segments. This dedicated, enterprise-focused unit
carrier market

Media Business
Media is Canada’s premier combination of category-leading television
and radio broadcasting, televised shopping, sports entertainment,
publishing and digital media properties. Media operates:

(cid:129) 55 radio stations across Canada;

(cid:129) Several television properties,

including the City network, five
multicultural OMNI stations, Sportsnet, specialty sports television
services and a number of other specialty channels;

(cid:129) The Shopping Channel, Canada’s only nationally televised shopping

service;

(cid:129) The Toronto Blue Jays Baseball Club;

(cid:129) Rogers Centre, Canada’s largest sports and entertainment facility; and

(cid:129) More than 50 well-known consumer magazines and trade and

professional publications.

Media Products and Services

2012 MEDIA REVENUE MIX
(%)

TELEVISION  40%

DIGITAL  3%

$1.6

BILLION

THE SHOPPING
CHANNEL  16%

PUBLISHING  14%

RADIO  14%

SPORTS ENTERTAINMENT  13%

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 27

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Media offers a diverse portfolio of products and services in five key
areas:

(cid:129) Radio

Media’s Broadcasting Group operates 55 radio stations in markets
across Canada, including popular radio brands such as 98.1 CHFI,
680 News, Sportsnet 590 The FAN, KISS 92.5, JACK FM and SONiC.

(cid:129) Television

Media’s Broadcasting Group also operates
conventional and specialty television stations, including:

a number of

(cid:129) City network, which together with affiliated stations, has a

distribution to approximately 80% of Canadian households;

(cid:129) OMNI multicultural television stations;

(cid:129) Specialty channels that include Outdoor Life Network, The
(Canada), G4 Canada, FX (Canada), and

Biography Channel
CityNews Channel;

(cid:129) Sportsnet,

featuring Sportsnet One, Sportsnet World, and

Sportsnet HD; and

(cid:129) The Shopping Channel, Canada’s only national

televised
shopping channel with a significant and growing portion of its
revenues generated from online sales.

(cid:129) Publishing

Media’s publishing division (“Publishing”) produces more than 50
publications – including many well-known consumer magazines
such as Maclean’s, Chatelaine, Flare, Hello! Canada and Canadian
Business – and is a leading publisher of marketing, medical,
financial and trade publications. Publishing also has a broad digital
presence with a number of online publications and continues to
extend its content through new platforms.

(cid:129) Digital Media

To support and grow the above noted aspects of the portfolio,
Media has also invested significantly in digital media properties,
achieving a more than 100% year-over-year increase in unique
visitors, making it one of the fastest-growing Canadian networks.
Media is committed to growing its digital media presence by
extending audience engagement across online and mobile
platforms through investments in user experience and content,
delivering advertising solutions for our clients, and investing in e-
commerce.

(cid:129) Sports Entertainment

Media’s Sports Entertainment division comprises Canada’s only Major
League Baseball team, the Toronto Blue Jays, as well as the Rogers
Centre event venue, which hosts the Toronto Blue Jays’ home games
and other professional
league games, concerts, trade shows and
special events.

OUR NETWORK CAPABILITIES

At Rogers, we work hard to maintain our position
as a leader in wireless and broadband networks by 
continuing to invest in speed, reliability, and next 
generation features and functionality.

strategy is

Our
to provide long-term value to customers and
shareholders by always being first in Canada to bring seamless, easy-
to-use and reliable end-to-end supported experiences that leverage
our network, content and assets. Our networks are critical to
achieving this strategy.

28 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

For a glossary of industry and technology terms to complement the
following discussion, see the section “Glossary of Selected Terms” at
the end of this MD&A.

Wireless Networks and Spectrum
Wireless has one of the most extensive and advanced independent
wireless networks in Canada.

In recent years, Rogers has embarked upon a strategic transformation
to create an infrastructure that is all
IP for all of our services.
Advances in technology have transformed the way Rogers’ customers
interact and how they use the variety of tools that are available to
them in their personal and professional lives. In addition, technology
has also changed the way businesses operate.

Wireless has invested in several areas to serve the changing needs of
its customers. Wireless network nodes are interconnected using fibre-
optic and broadband microwave transmission. New technologies have
been deployed to enable unique new services, such as Rogers One
Number, which makes wireless services available to subscribers on
their computer, tablet, smartphone or home phone. Users enjoy the
same services and features across the coverage area, thanks to the
seamless integrated nature of the Rogers network and those of its
roaming partners.

The network currently provides national coverage for HSPA+ (3.5G
High-Speed Packet Access) with speeds up to 42 Megabits per second
(“Mbps”), and an ever-increasing coverage using LTE (4G Long-Term
Evolution) technology with speeds up to 150+ Mbps. The deployment
of 4G LTE started in 2011 and provides speeds that are about four
times faster than 3.5G HSPA+. Where we have deployed 4G LTE, the
cost to provide each megabyte of wireless data services is significantly
lower, and the relative capacity of the network is increased in order
to better serve the increasing base of high-end smartphones and the
growing use of wireless data.

Our wireless services are supported by Wireless’ significant spectrum
position. Wireless currently holds: (i) 25 MHz of 850 MHz and 60 MHz
of 1900 MHz spectrum used to serve 3.5G and 2G subscribers across
Canada; (ii) 50 MHz of 1900 MHz spectrum in southwest Ontario,
northern Quebec, Yukon and the Northwest Territories; (iii) 20 MHz
of Advanced Wireless Services (“AWS”) spectrum across Canada,
which operates in the 1700/2100 MHz range; and (iv) 40 MHz of 2600
MHz spectrum across the majority of the country. The AWS spectrum,
together with the 2600 MHz spectrum that Wireless owns, is used to
provide 4G LTE services. Wireless expects
to participate in an
upcoming auction by the Canadian government of 700 MHz spectrum
during 2013 or 2014, which is a frequency band also used for LTE in
North America.

Together with Bell Canada through a joint venture called Inukshuk,
Wireless also owns fixed broadband spectrum in the 2300 MHz and
3500 MHz range. This joint venture previously included 2500 MHz
spectrum, which was distributed to the venture partners late in 2012.

Rogers previously implemented a network-sharing arrangement with
Manitoba Telecom Services (“MTS”) for a 3.5G HSPA+ network
covering 96 percent of the population (“POPs”) across Manitoba. In
addition, Rogers also has a network-sharing arrangement with
Tbaytel that allows our combined base of customers to get 3.5G
HSPA+ services across Tbaytel’s northwest Ontario territory.

In January 2013, Rogers announced a multipart strategic transaction
with Shaw to secure an option to purchase Shaw’s AWS spectrum
holdings in 2014.

As part of its network strategy, Wireless expects to continue making
significant capital investments to:

(cid:129) acquire additional wireless spectrum needed to support the rapidly

growing usage of wireless data services;

(cid:129) expand its fibre and microwave transport network to maintain
significant backhaul capacity between all of its network nodes; and

(cid:129) introduce

innovative

new network-enabled

features

and

functionality.

Cable and RBS Networks
Cable’s expansive fibre and hybrid fibre coaxial (“HFC”) infrastructure
provides consumers, businesses and governments in Ontario, New
Brunswick and Newfoundland with a range of communications
including video, broadband Internet, voice and data
services,
networking.

Cable’s network is architected to optimize performance and reliability
and to allow for the simultaneous delivery of video, voice and
Internet to a consumer’s premises over a single platform. The fibre-
optic network is generally configured in rings that interconnect its
highly concentrated distribution hubs to minimize disruptions that
can result from fibre cuts and other events.

Each group of homes is served by a fibre-connected optical network
node. This is commonly called Fibre-to-the-Feeder (“FTTF”), and it has
the capability of utilizing 860 MHz of spectrum to deliver video, voice
and broadband services to that group of homes.

The network is continually upgraded to improve capacity, enhance
performance and introduce new features and functionality. For
example, Cable continues to invest in: (i) the “segmentation” of its
optical nodes to reduce the number of homes served in a particular
segment;
compression;
(iii) switched digital video (“SDV”) for increased channel and on-
demand capacity; and (iv) Data Over Cable Service Interface
Specification (“DOCSIS”) 3.0 for increasingly faster Internet, with
speeds now up to 150 Mbps across 90% of our footprint.

improved video signal

(ii) MPEG4 for

In 2012, Cable began transitioning customers still receiving television
signals over its analog broadcast channels to all-digital services. Doing
so frees up significant cable network capacity for enabling additional
features and services. Some recent offerings launched include whole
home PVR, remote PVR, next generation set-top boxes, enhanced
content guides and search functionality, and video streaming on a
variety of
smartphones and gaming
consoles.

including tablets,

screens

Cable’s voice-over-cable telephony services are provisioned over an
advanced broadband IP multimedia network layer, utilizing the
Packet Cable and DOCSIS standards, including network redundancy as
well as multi-hour network and customer premises backup powering.

On behalf of Wireless and RBS, Cable also operates a North American
transcontinental fibre-optic network that extends over 38,000 route
kilometers
to provide a significant North American geographic
footprint. This allows Rogers to connect Canada’s largest markets,
while also reaching key U.S. markets for the exchange of data and
voice traffic, also known as peering. In Canada, the network extends
coast to coast from Victoria, B.C., to St. John’s, Newfoundland and
includes local and regional fibre, transmission electronics and systems,
hubs, POPs and switching infrastructure. Additionally, the network
extends to the U.S., from Vancouver south to Seattle; from the
Manitoba-Minnesota border through Minneapolis, Milwaukee and
Chicago; and from Toronto through Buffalo and Montreal, through
Albany to New York City. Cable has also connected its North American
network with Europe through international gateway switches in
New York City.

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In certain cases, where Cable does not have its own local facilities that
connect directly to a business customer’s premises, the local service is
provided under a third party wholesale arrangement.

Media Networks
Media’s principal network assets consist primarily of broadcast
studios, radio and television transmission facilities and a distribution
and digital media infrastructure. This network allows Rogers to reach
Canadian audiences coast to coast.

OUR STRATEGY
Our mandate is to deliver long-term value and industry-leading
shareholder returns by being the first in Canada to deliver seamless,
easy-to-use and reliable end-to-end supported experiences to our
customers.

Our actions and investments are guided by the following six long-term
strategic objectives that will help to ensure we deliver on our mandate:

1.

Deliver differentiated end-to-end customer experiences:
Leverage our LTE and Cable networks, services and content
across a range of devices to enable seamless, reliable and easy-
to-use customer experiences anytime, anyplace and anywhere.

2. Maintain industry-leading networks: Maintain our position
as a leader in wireless and broadband networks by continually
investing in speed, reliability and the enablement of next
generation features and functionality.

3.

4.

5.

6.

Expand our services reach: Bring our LTE and Cable networks,
services and content to a greater portion of the Canadian
population through network and service expansion and
upgrades, partnerships and strategic acquisitions.

Strengthen the customer experience: Demonstrate our
ongoing commitment to customers by continually investing in
our product offerings, retail channels, service and support.

Improve productivity and cost structure: Focus on ongoing
through
cost optimization and productivity improvements
initiatives aimed at simplification, streamlining, supply chain
management and cost management.

Drive future growth opportunities: Select and nurture future
growth opportunities that leverage our strengths in network,
services and content delivery. Work internally and with strategic
partners
future information,
the forefront of
communications and entertainment services in Canada, including
in the areas of machine-to-machine (“M2M”), mobile commerce,
local services, home automation, digital media and business
services.

to be at

Our Capabilities to Deliver on Our Strategic Objectives
Our capabilities and resources that support execution on our strategic
objectives include:

(cid:129) We have an investment grade balance sheet with relatively
conservative borrowing leverage and over $3.1 billion of available
liquidity as of December 31, 2012.

(cid:129) Our modern wireless and broadband networks allow us to deploy

innovative products and services.

(cid:129) Our Canadian broadcast, sports, print and digital media assets

provide unique content for our communications products.

(cid:129) The Rogers brand is extremely well recognized and respected
across Canada, and we have a broad retail presence through which
we market our products.

(cid:129) Our senior management team has significant industry and technical
expertise and our executive compensation programs are heavily
performance based.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 29

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

(cid:129) Our Board of Directors is aligned with and supportive of our
strategic plans. The Board oversees the systems and controls that
we have put in place to help realize our strategic plans and the
safeguarding of our assets.

Progress against Our Strategy and Scorecard in 2012
In 2012, we made significant progress against each of our strategic
objectives across all business divisions.

1. Deliver Differentiated End-to-End Customer Experiences
In Wireless, we continued to offer the largest selection of LTE devices
in Canada, putting the industry’s newest and fastest technology into
the hands of our customers.
In addition to offering the latest in
iPhone, Android and BlackBerry products, our relationship with
Microsoft for Windows 8 in Canada allowed us to offer consumers
and businesses an exclusive selection of Windows 8 Phone devices and
the first Windows 8 tablet.

Wireless launched another industry first, Rogers One Number, an IP-
based service that allows Canadians to extend their Rogers Wireless
phone number to their computer, tablet and home phone. Available
exclusively to Rogers Wireless customers, this unique service lets
customers text, talk and video chat with other Rogers One Number
users, all using their wireless number. This seamless, easy-to-use
solution simplifies how Canadians connect with family and friends
from anywhere they find convenient.

Rogers and Wavefront opened the doors to a new Rogers Wireless
Innovation Centre in Vancouver, Toronto and Montreal. The Centre
fosters excellence in wireless commercialization by helping developers
get to market faster with innovative applications for connected
devices. By working with Canadian wireless application developers,
Rogers is able to provide new tools to enable rapid delivery of next
generation connected devices. The Centre also serves as a learning
facility, where business customers and developers can discover and
experience the latest M2M technology and enterprise mobility
applications.

With Wireless’
launch of the Rogers Anyplace TV Mobile app,
subscribers have access to a wide range of video content on their
Rogers smartphone or tablet, including CityNews, Blue Jays baseball
games and children’s content.

Cable unveiled NextBox 2.0, a suite of new features and upgraded
set-top box capabilities for the Rogers’ home television entertainment
experience that gives customers control over where, when and how
they view their favourite live and recorded programming. NextBox 2.0
provides customers with a significantly enhanced interactive program
guide and search functionality, access to whole home PVR capabilities
that allow people to access live and recorded TV programs from any
room in the home, and the ability to experience live TV streamed to a
tablet anywhere in the home.

Cable enhanced its online video offering, Rogers Anyplace TV,
bringing even more
streamed
programming to customers on their computer, smartphone or tablet
wherever they are.

sports, movies

and episodic

Cable announced the availability of Session Initiated Protocol (“SIP”)
Trunking, a new IP-based voice solution for enterprises designed to
complement our fibre-based Internet and WAN connectivity services.
By merging voice services with a business data network, SIP Trunking
solutions dynamically allocate bandwidth as needed to support voice
and/or data needs depending upon capacity requirements during
peak hours, and also provide a platform for next generation IP-based
video, mobile and productivity applications and services.

Further supporting Rogers’ commitment to the “TV everywhere”
multi-screen video viewing experience, Media delivered an exclusive

30 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

multi-screen soccer experience through Rogers Anyplace TV and
Sportsnet World, and launched Canada’s first over-the-top sports
subscription service “Sportsnet World Online”.

Media developed applications to allow Toronto Raptors fans to watch
live regular season games from Sportsnet on their computers or
smartphones.

Media announced the acquisition of theScore Television Network and
related television assets. theScore is a national specialty TV service
that provides sports news,
information, highlights and live event
programming and is Canada’s third-largest specialty sports channel
with 6.6 million television subscribers. The acquisition builds on
Rogers’
rich history in sports broadcasting and reinforces our
commitment to delivering premium sports content to audiences on
their platform of choice. Media expects to take control of theScore
from the Canadian Radio-
following final
television and Telecommunications Commission (“CRTC”), anticipated
in the first half of 2013, and the network will be rebranded under the
Sportsnet umbrella.

regulatory approval

Rogers completed a 37.5% investment in MLSE, advancing our
strategy of delivering highly sought-after
sports content while
strengthening the value of our Sportsnet brand.

2. Maintain Industry-Leading Networks
In Wireless, we have embarked on a strategic network transformation
to create an infrastructure that enables all IP services and accordingly,
we continue to upgrade our network to LTE technology. LTE is a next
generation wireless
unparalleled
connectivity, capable of speeds that are about four times faster than
HSPA+ with peak download rates of up to 150 Mbps.

technology

enables

that

Cable demonstrated Rogers’ commitment to bringing leading Internet
experiences to Canadians by leveraging our DOCSIS 3.0 technology to
increase speeds across all Rogers Hi-Speed Internet service tiers,
including doubling our Ultimate tier up to 150 Mbps.

3. Expand Our Services Reach
We expanded Canada’s first wireless 4G LTE network to cover
approximately 60% of the Canadian population, complemented by
the largest selection of LTE devices of any carrier in Canada.

We announced plans to deploy enterprise mobile applications that
leverage the SAP mobile platform. This exclusive new offering will
help simplify the way organizations mobilize their workforce by
to enterprise mobile
helping employees gain real-time access
applications on tablets and smartphones that are traditionally used
on desktop computers.

Following its acquisition of Saskatchewan Communications Network,
Rogers Media launched “City Saskatchewan”. This marked another
step in City television’s recent geographic expansion towards a
national
footprint. With the regulatory approval of Media’s
acquisition of CJNT-TV Montreal (“Metro 14 Montreal”), City has
expanded further into the key Quebec market. Media also announced
that City and Jim Pattison Broadcast Group signed long-term affiliate
agreements that will deliver City programming to audiences on all
three of Pattison’s television stations in western Canada. With these
acquisitions and agreements, City’s reach will increase by more than
20% to over 80% of Canadian households.

Rogers Media launched another industry first with Sportsnews, a
channel available to Rogers digital cable customers at no additional
charge that promotes sports services and content available on Rogers
Cable. Sportsnews helps customers get more from their sports
programming while providing sports related scores, statistics and
breaking news.

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4. Strengthen the Customer Experience
We introduced “FLEXtab”, a wireless device upgrade program that
allows postpaid customers to get an early wireless device upgrade by
paying the unamortized subsidy at any point after one month during
their contract term.

We also redesigned and simplified our wireless offers and pricing
tiers, making it easier for customers to use our services and also
reducing the complexity and service times for our sales and support
teams. Our new data-centric plans offer unlimited voice and text
along with a range of data usage and data plan sharing options to
meet the varying needs of our customers.

We unveiled a new retail store concept and design for our Rogers Plus
stores. The new stores include a personalized and integrated service
approach, which is part of a larger retail transformation to enhance
how we service and sell to our customers.

to free up
Cable continued to repatriate its analog channels
bandwidth to provide a richer customer experience,
including
through additional HD content, faster Internet speeds and future IP-
based services.

Media continued to enhance Rogers’ engagement with sports fans by
investing in additional payroll for new Blue Jays players, extending
the Buffalo Bills in Toronto NFL series, signing new long-term
contracts for distribution of NHL hockey games, purchasing Grand
Slam of Curling and launching a new events division.

Through our efforts to strengthen the customer experience in 2012,
overall customer satisfaction and problem resolution scores improved
year-over-year.

5. Improve Productivity and Cost Structure
We successfully implemented a number of cost management and
efficiency improvement initiatives across the Company. The priority
was on intelligent efficiency gains and focused execution, including
reducing the number of initiatives we execute, consolidating work
and reducing duplication, managing our discretionary spending,
tightening our entire supply chain, eliminating calls into the call
centre,
and
administrative spending. This is an ongoing process that will allow us
to invest in strengthening the value we deliver to our customers.

and enhancing our discipline

around general

6. Drive Future Growth Opportunities
Together with CIBC, we launched Canada’s first mobile payment solution.
It allows consumers to pay for purchases with their CIBC credit card at the
checkout counter using a near-field-communication-enabled Rogers
BlackBerry. This service will be available at businesses across the country
where contactless credit card payments are already accepted. Rogers has
been at the forefront of laying the foundation and developing the
ecosystem to allow mobile commerce to flourish in Canada, and this is
one of the first solutions of its kind anywhere in the world.

We announced the exclusive availability of OutRank, a new, best-in-
class online marketing solution for small businesses. Millions of
Canadians search online for local services, yet less than 45% of
Canadian small businesses have a website. OutRank offers local
businesses a website, paid search marketing,
search engine
optimization and a performance dashboard, all for an affordable
price. With this solution, business owners can attract new customers
and achieve a positive return on their marketing investment.

We announced an alliance with international mobile operators KPN,
NTT Docomo, SingTel, Telefónica, Telstra and Vimpelcom. The alliance
will co-operate on global M2M business initiatives supporting a
single, global platform that multinational customers can leverage to
enable connected devices in multiple countries to better manage
is Canada’s M2M leader,
operations and reduce costs. Rogers

committed to providing the enterprise tools and platforms for the
rapid delivery of next generation M2M connectivity across industries
and market segments. We also announced an alliance with Axeda
Corporation that will accelerate the deployment and reduce the
complexity around the development of M2M solutions in Canada.
Businesses and developers can access the Axeda Platform to build and
deploy enterprise M2M applications.

Our 2012 revenue growth of 23.9% in the small business segment of
Cable broadband Internet and telephony and 27% in RBS on-net next
generation enterprise
compared to 2011
demonstrate that Cable and RBS are positioned for continued growth
in these areas. During 2012, we grew 37% or $13 million in our M2M
technology and enterprise mobility application business segment.

revenues

segment

We have made advancements in our Digital Media operations with
continued cross-platform investments across web and mobile platforms.
Our focus is on improving the user experience and engagement across
our various properties, as well as the back end infrastructure.

2012 PERFORMANCE AGAINST TARGETS
that we
The following scorecard shows
established for selected full year financial and operating metrics versus
actual results:

the guidance ranges

Full-Year 2012 Guidance

(In millions of dollars)

Consolidated Guidance
Adjusted operating

profit(1)

Additions to PP&E(2)
Pre-tax free cash

flow(3)

Cash income taxes

2012
Actual

2012
Guidance

Achievement

$ 4,834 $ 4,730 to $ 4,915
2,175
2,075 to

2,142

2,029
380

1,950 to
425 to

2,050
475

✓
✓

✓
+

Achieved ✓

Exceeded +

Missed X

(1)

(2)

(3)

As defined. See the section “Key Performance Indicators and Non-GAAP
Measures”.
Includes additions
expenditures. See the section “Additions to PP&E”.
Pre-tax cash flow is defined as adjusted operating profit less PP&E expenditures
and interest on long-term debt (net of capitalization), and is not defined term
under IFRS.

to Wireless, Cable, Media, RBS, and Corporate PP&E

Adjusted Operating Profit
We leveraged our leading networks, channels and brands to deliver
an increase in consolidated adjusted operating profit of 2%
compared to 2011, which falls approximately in the middle range of
the 2012 guidance we provided at the start of the year. Early in 2012,
our revenue growth trajectory was generally lower than anticipated
due to competitive intensity in the Canadian communications
industry. We took immediate action to accelerate a number of cost
management initiatives aimed at offsetting the top-line pressures,
and also put in place initiatives to reaccelerate the rate of revenue
growth. We drove cost efficiencies across the business by streamlining
and reducing complexity, while strengthening the customer
experience by delivering seamless, reliable and easy-to-use services
and support.
In so doing, we reduced consolidated operating
expenses, excluding the cost of equipment sales, by approximately 2%
from 2011 levels and grew consolidated margins to 39%.

Additions to PP&E
To maintain our network leadership, we invested in significantly
expanding our LTE wireless 4G network. Our focus was on further
increasing our broadband cable Internet speeds and enhancing our
television platform to more seamlessly provide a four-screen “TV
Anywhere” experience.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 31

 
 
 
As discussed in the section “Our Strategy”, we plan to meet our 2013
financial targets by executing the following six long-term strategic
objectives:

1.

Deliver differentiated end-to-end customer experiences
Focus on evolving our cross-device integration to enable
seamless, reliable and easy-to-use customer experiences anytime,
anyplace and anywhere. Deliver a differentiated range of
devices and device-related services. Enable greater integration of
our media assets across screen types.

2. Maintain industry-leading networks

Expand our LTE network to a wider proportion of the Canadian
population. Continue to increase broadband Internet speeds and
migrate cable Internet subscribers to DOCSIS 3.0 technology.
Further enhance our TV platform with next generation features
and functionality.

Expand our services reach
Expand the reach of our networks and services through new
construction, by more widely deploying products such as the
Rogers One Number service, and by expanding the reach of key
media brands through our digital platforms.

Strengthen the customer experience
Widely deploy Rogers’ new retail store design and service
approach across our network of Rogers Plus stores. Continue to
improve our Rogers Concierge service and simplify our product
offerings.

Improve productivity and cost structure
Continue to focus on cost optimization initiatives aimed at
reducing
improving organizational efficiency, by
further
complexity,
focusing on fewer, more impactful projects,
managing expenses and working closely with key suppliers.

Drive future growth opportunities
Continue to grow and nurture promising new growth areas of
our business, including M2M communications, mobile commerce,
local and digital media services, home automation and business
communications services.

3.

4.

5.

6.

MANAGEMENT’S DISCUSSION AND ANALYSIS

Pre-tax Free Cash Flow
Largely as a result of the adjusted operating profit growth and
additions to PP&E results discussed above, we delivered consolidated
pre-tax free cash flow of $2.0 billion. This was within our 2012
guidance range and represented a 3% increase from 2011. This free
cash flow generation supported the $1,153 million of cash that we
returned to shareholders in the form of $803 million of dividends and
share buybacks totalling $350 million.

Cash Income Taxes
Cash income taxes were below the low end of our targeted 2012
range due to income tax planning and containment strategies. These
savings further contributed to consolidated free cash flow generation,
which totalled $1.6 billion on an after-tax basis.

2013 FINANCIAL OUTLOOK AND TARGETS
The following table outlines guidance ranges and assumptions for
selected 2013 financial metrics, which takes into consideration our
strategic priorities and current outlook. This information is forward-
looking and should be read in conjunction with the section “Caution
Regarding Forward-Looking Statements, Risks and Assumptions” and
the related disclosures; various economic, competitive and regulatory
assumptions, factors and risks may cause actual future financial and
operating results to differ from those currently expected.

We provide annual guidance ranges on a consolidated full year basis
and are consistent with annual full year board-approved plans. In our
fourth quarter earnings release at the start of each year, we also
provide full year supplemental forecast details at the operating
segment level for both revenue and adjusted operating profit that is
not part of our formal 2013 guidance and is provided for information
purposes only. Any updates to our full year financial guidance over
the course of the year would be made only to the consolidated level
guidance ranges that appear below.

Full Year 2013 Guidance

(In millions of dollars)

Consolidated Guidance

Adjusted operating profit(1)(4)
Additions to PP&E(2)
Pre-tax free cash flow(3)(4)
Cash income taxes

2012
Actual

2013
Guidance

$ 4,834
2,142
2,029
380

$ 4,865 to $ 5,050
2,250
2,090
700

2,150 to
2,030 to
650 to

(1)

(2)

(3)

(4)

to Wireless, Cable, Media, RBS, and Corporate PP&E

As defined. See the section “Key Performance Indicators and Non-GAAP
Measures”.
Includes additions
expenditures.
Pre-tax free cash flow is defined as adjusted operating profit less PP&E
expenditures and interest on long-term debt (net of capitalization), and is not a
defined term under IFRS.
Assumes Mountain Cable and theScore close mid-year 2013.

3.

FINANCIAL AND OPERATING RESULTS

For important accounting policies and estimates as they relate to the following discussion of our operating and financial results, please refer to
the sections in this MD&A “Accounting Policies”, “Critical Accounting Estimates” and “New Accounting Standards”, as well as the Notes to our
2012 Audited Consolidated Financial Statements.

We measure the success of our strategies in the ongoing management of our business using a number of key performance indicators, as
outlined in the section “Key Performance Indicators and Non-GAAP Measures”. Many of these key performance indicators are not
measurements in accordance with IFRS and should not be considered as alternative measures to net income or any other financial measure of
performance under IFRS. The non-GAAP measures presented in this MD&A include, among other measures, operating profit, free cash flow and
the “adjusted” amounts. We believe that the non-GAAP financial measures (which generally exclude: (i) stock-based compensation expense
(recovery); (ii) integration, restructuring and acquisition expenses; (iii) settlement of pension obligations; and (iv) in respect of net income and
earnings per share, loss on repayment of long-term debt, impairment of assets, gain on spectrum distribution and the related income tax
impacts of the preceding items and legislative change) provide for a more effective and actionable analysis of our operating performance.

32 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

CONSOLIDATED FINANCIAL RESULTS

Years ended December 31,
(In millions of dollars, except per share amounts)

Operating revenue

Wireless
Cable
RBS
Media
Corporate items and intercompany eliminations

Total operating revenue

Adjusted operating profit(1)

Wireless
Cable
RBS
Media
Corporate items and intercompany eliminations

Adjusted operating profit(1)

Depreciation and amortization
Finance costs excluding loss on repayment of long-term debt
Other income, net
Share of the income of associates and joint ventures excluding gain on spectrum distribution(1)(2)

Adjusted net income before income taxes
Adjusted income tax expense(1)(3)

Adjusted net income(1)

Adjusted basic earnings per share(1)

Adjusted diluted earnings per share(1)

Adjusted operating profit(1)

Stock-based compensation expense
Integration, restructuring and acquisition expenses
Settlement of pension obligations

Operating profit(1)
Depreciation and amortization
Impairment of assets

Operating income
Finance costs
Other income, net
Share of the income of associates and joint ventures

Income before income taxes
Income tax expense

Net income from continuing operations
Loss from discontinued operations

Net income

Basic earnings per share – continuing operations
Diluted earnings per share – continuing operations

Basic earnings per share
Diluted earnings per share

Total additions to PP&E
Pre-tax free cash flow(1)

After-tax free cash flow(1)

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2012

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$ 7,280
3,358
351
1,620
(123)

$ 7,138
3,309
405
1,611
(117)

12,486

12,346

3,063
1,605
89
190
(113)

3,036
1,549
86
180
(112)

4,834

4,739

(1,819)
(664)
15
2

2,368
(580)

(1,743)
(639)
1
7

2,365
(629)

$ 1,788

$ 1,736

$ 3.45

$ 3.20

3.43

3.17

$ 4,834

$ 4,739

(77)
(92)
–

(64)
(56)
(11)

4,665
(1,819)
(80)

4,608
(1,743)
–

2,766
(664)
15
235

2,352
(620)

1,732
(32)

2,865
(738)
1
7

2,135
(545)

1,590
(27)

$ 1,700

$ 1,563

$ 3.34
3.32

$ 2.93
2.91

3.28
3.26

2.88
2.86

$ 2,142
2,029

$ 2,127
1,973

2
1
(13)
1
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1

1
4
3
6
1

2

4
4
n/m
(71)

–
(8)

3

8

8

2

20
64
n/m

1
4
n/m

(3)
(10)
n/m
n/m

10
14

9
19

9

14
14

14
14

1
3

1,649

1,874

(12)

(1)

(2)
(3)
nm:

See the section “Key Performance Indicators and Non-GAAP Measures”. Operating profit should not be considered as a substitute or alternative for operating income or net
income, in each case determined in accordance with IFRS.
Represents the income of associates and joint ventures of $235 million less the gain on spectrum distribution of $233 million, for the year ended December 31, 2012.
Represents income tax expense of $620 million less $40 million related to income tax on adjusted items, for the year ended December 31, 2012.
not meaningful.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 33

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

four business

from
Each of our
operating revenue and adjusted operating profit to various operating
metrics, associated with their respective businesses. Please refer to the
relevant sections in this MD&A for details.

financial

reports

results,

lines

Consolidated Revenue
Of the $140 million year-over-year increase in our consolidated
revenue, Wireless contributed $142 million, Cable contributed $49
million and Media contributed $9 million, partially offset by decreases
in revenue of $54 million in RBS and in corporate items and
intercompany eliminations of $6 million. The increase was due to
overall higher subscriber levels, data revenue and equipment sales at
Wireless and higher Internet revenue at Cable, partially offset by
lower overall revenue at RBS due to the phased exit of the legacy
services business.

Consolidated Adjusted Operating Profit
Of
the $95 million year-over-year increase in our consolidated
adjusted operating profit, Wireless contributed $27 million, Cable
contributed $56 million, RBS contributed $3 million, and Media
contributed $10 million, partially offset by a decrease in corporate
items and intercompany eliminations of $1 million. The increases at
Wireless and Cable were due to the revenue growth described above
combined with cost efficiencies.

Adjusted operating profit for 2012 and 2011, respectively, excludes:
(i) stock-based compensation expense of $77 million and $64 million;
(ii) integration, restructuring and acquisition expenses of $92 million
and $56 million; and (iii) settlement of pension obligations of $nil and
$11 million.

For details on the determination of adjusted operating profit, which
is a non-GAAP measure, see the section “Key Performance Indicators
and Non-GAAP Measures”.

Consolidated Adjusted Net Income
On a consolidated basis, adjusted net income increased to $1,788
million from $1,736 million, primarily due to increased year-over-year
adjusted operating profits of 2%.

Adjusted net income for 2012 and 2011, respectively, excludes:
(i) stock-based compensation expense of $77 million and $64 million;
(ii) integration, restructuring and acquisition expenses of $92 million
and $56 million; (iii) settlement of pension obligations of $nil and $11
million; (iv) loss on repayment of long-term debt of $nil and $99
million; (v) impairment of assets of $80 million and $nil; (vi) gain on
spectrum distribution of $233 million and $nil; (vii) the related income
tax recovery of the aforementioned items of $14 million and $56
million; and (viii) the income tax impact of legislative tax change of
$54 million and a recovery of $28 million.

For a discussion of consolidated reconciling items from adjusted
operating profit to net income and adjusted net income, please refer
to the section “Consolidated Analysis”.

Adjusted Basic and Diluted Earnings Per Share
On a consolidated basis, both adjusted basic and diluted earnings per
share increased 8%, year-over-year. The increases were primarily
attributable to increased adjusted net income of 3% year-over-year
and the effect of our share buybacks.

For details on the determination of adjusted basic and diluted
earnings per share, which are non-GAAP measures, see the section
“Key Performance Indicators and Non-GAAP Measures”.

Pre-tax Free Cash Flow
The year-over-year increase in our consolidated pre-tax cash flow was
primarily attributed to 2% growth of adjusted operating profit,
partially offset by higher additions to PP&E.

34 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

Pre-tax free cash flow is defined as adjusted operating profit less
PP&E expenditures and interest on long-term debt
(net of
capitalization). For details on the determination of pre-tax free cash
flow, which is a non-GAAP measure,
see the section “Key
Performance Indicators and Non-GAAP Measures”.

SEGMENT REVIEW

WIRELESS

Wireless Industry Trends

> Focus on Customer Retention
The wireless communications industry’s current market penetration in
Canada is estimated to be 78% of the population, compared to
approximately 109% in the U.S. and approximately 123% in the
United Kingdom. We expect market penetration in Canada to grow
by approximately 4% over each of the next several years. As market
penetration deepens and competition intensifies, a strategic focus is
required on strengthening the customer experience, promoting new
data and voice services to existing customers, and retaining customers
through enhanced service, subsidized handset upgrades and other
value-added capabilities.

> Demand for Sophisticated Data Applications
The ongoing development of more sophisticated wireless networks,
devices and applications has created increased data functionality. At
the same time, it has enabled Canadians to access – and demand – an
ever-expanding array of content, from popular apps to high-quality
streaming video, music and television programming. Wireless believes
that the rapid introduction of such new technologies and capabilities
will continue to drive the growth of wireless data services into the
future.

> Convergence of Technologies
Technologies across wireless and wireline platforms have been
increasingly converging over recent years. This convergence has
enabled Wireless to launch new applications for customers, such as an
application where the user can manage their recordings from a
smartphone or a tablet, and a live TV content streaming application
to smartphones and tablets.

in the Canadian wireless market. This

> Increased Competition from Other Wireless Operators
Wireless faces intensive competition from incumbent national and
regional wireless operators as well as a number of smaller, relatively
new entrants
trend is
elaborated in the “Competition in Our Businesses” section of this
MD&A. Over the past three years, the smaller new entrants have
introduced unlimited usage pricing plans and extremely aggressive
resulted in downward price
pricing and promotions. This has
adjustments, particularly for wireless voice services, as well as
increases in customer churn.

> Migration to Next Generation Wireless Technology
Advances in wireless data transmission technologies, combined with
customer demand for more sophisticated wireless services and data
functionality, have led wireless providers to migrate towards the next
generation of broadband wireless data networks, such as LTE and
HSPA+. These networks enable far higher data transmission speeds
with increased efficiency, low latency and enhanced video streaming
capabilities. Additionally,
support a variety of
increasingly advanced data applications – among them, broadband
Internet access, multimedia services and seamless access to corporate
information systems,
including desktop, client and server-based
applications, on a local, national or international basis. Wireless has

these networks

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been a leader in the deployment of next generation technology, first
with digital cellular, then with HSPA+ and more recently with LTE,
which we will continue to expand during 2013.

Summarized Wireless Financial Results

Years ended December 31,
(In millions of dollars, except margin)

2012

2011 % Chg

the most

significant broadband wireless

LTE is
technology in
deployment around the world today. In most cases, the previous two
main generations of technology paths in the wireless industry – GSM/
HSPA+ and Code Division Multiple Access/Evolution Data Optimized
(“CDMA/EVDO”) – are now converging.

LTE is the worldwide GSM community’s new fourth generation (“4G”)
technology. An all-IP-based wireless data
broadband wireless
technology using a new modulation scheme (orthogonal frequency-
division multiplexing), LTE is
specifically designed to improve
lower costs and enhance the range of voice and data
efficiency,
services available via mobile broadband wireless networks.
It also
makes use of new spectrum allocations and better integrates with
other open technology standards. As a 4G technology, LTE is designed
to build on and be fully backwards compatible with UMTS/HSPA+,
which is the earlier world standard for 3G mobile broadband wireless
and the prior standard upon which Wireless also operates.

WiFi (the IEEE 802.11) is a wireless standard that allows suitably
equipped devices, such as laptop computers, tablets and smartphones,
to connect to a local area wireless access point. These access points
utilize unlicenced spectrum, and the wireless connection is effective
only within a local area radius of approximately 50–100 metres of the
access point. The access points provide speeds similar to a wired local
area network (“LAN”) environment. As WiFi technology is primarily
an unmanaged service designed for in-building wireless access, many
access points must be deployed to cover the selected local geographic
area and must also be interconnected with a broadband network to
supply the connectivity to the Internet. Future enhancements to the
range of WiFi service and the networking of WiFi access points may
provide complementary opportunities
for wireless operators or
municipal WiFi network operators in the future, each providing
capacity and coverage under the appropriate circumstances.

Wireless Operating and Financial Results

Rogers Wireless is leading the way in driving mobile 
commerce capabilities and adoption in Canada.

Despite increased competitive intensity as a result of new wireless
market entrants and network and device parity by incumbent
providers, Wireless generated a modest increase in year-over-year
revenue at an accelerating rate over the year. Operating expenses,
including cost of equipment sales, also increased year-over-year;
however, due to successful cost management initiatives, we also
generated an increase in year-over-year adjusted operating profit.
rates as our
Data revenues continue to grow at double-digit
smartphone customers’ demands for data availability increase.

Operating revenue
Network revenue
Equipment sales

$ 6,719
561

$ 6,601
537

Total operating revenue

7,280

7,138

Operating expenses

Cost of equipment(1)
Other operating expenses

(1,585)
(2,632)

(1,425)
(2,677)

(4,217)

(4,102)

Adjusted operating profit(2)

$ 3,063

$ 3,036

2
4

2

11
(2)

3

1

Adjusted operating profit margin as

% of network revenue(2)

45.6%

46.0%

Additions to PP&E

$ 1,123

$ 1,192

(6)

Data revenue included in network

revenue

$ 2,722

$ 2,325

17

Data revenue as % of network

revenue

41%

35%

(1)

(2)

Cost of equipment includes the cost of equipment sales and direct channel
subsidies.
As defined. See the section “Key Performance Indicators and Non-GAAP
Measures”.

Wireless Operating Highlights for 2012
(cid:129) The increases in Wireless revenue and adjusted operating profit
reflect a modest growth in subscribers and successful cost
management initiatives, partially offset by the upfront investments
associated with a record number of smartphone activations and
upgrades, combined with a continued decline in voice ARPU.
Adjusted operating profit margin as a percentage of network
revenue for the year was 45.6%, essentially flat to 2011 levels.

(cid:129) Postpaid subscriber growth continued in 2012, with net additions
of 268,000, while postpaid churn was reduced to 1.29% compared
to 1.32% in 2011.

(cid:129) Revenues from wireless data services grew 17% to $2,722 million
from $2,325 million in 2011 and represented approximately 41% of
network revenue compared to 35% in 2011.

(cid:129) Postpaid monthly ARPU decreased 1.4% to $69.30 compared to
$70.26 in 2011. This reflects the impact of competitive intensity and
declines in roaming and out-of-plan usage revenues, which offset
the significant growth in wireless data revenue. The trend of ARPU
deterioration experienced at the start of the year reversed as the
year went on and ended with growth of 1.6% in the fourth
quarter.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 35

 
 
 
leverage the SAP mobile platform. This exclusive new offering will
help simplify the way organizations mobilize their workforce,
giving employees real-time access to enterprise mobile applications
on tablets and smartphones that are traditionally used on desktop
computers.

WIRELESS NETWORK
REVENUE 
(In millions of dollars)

WIRELESS ADJUSTED 
OPERATING PROFIT
(In millions of dollars)

$6,526

$6,601

$6,719

$3,173

$3,036

$3,063

2010

2011

2012

2010

2011

2012

Summarized Wireless Subscriber Results
The following table summarizes our Wireless subscriber results for
2012 and 2011.

Years ended December 31,
(Subscriber statistics in thousands, except
ARPU and churn)

2012

2011

Chg

Postpaid

Gross additions
Net additions
Total postpaid subscribers(1)
Monthly churn
Monthly average revenue
per user (“ARPU”)(2)

Prepaid

Gross additions
Net additions(losses)
Total prepaid subscribers
Monthly churn
ARPU(2)

Blended ARPU(2)
Data ARPU
Voice ARPU

1,457
268
7,846
1.29%

8
1,449
(1)
269
7,574
272
1.32% (0.03) pts

$ 69.30

$ 70.26

$(0.96)

627
(170)
1,591
3.98%
$ 15.84

(218)
845
(279)
109
(170)
1,761
3.64% 0.34 pts
$(0.18)

$ 16.02

$ 59.79
24.22
35.57

$ 60.20
21.21
38.99

$(0.41)
3.01
(3.42)

(1)

(2)

On August 29, 2012, Wireless completed the acquisition of a customer base from
a third-party reseller, which increased Wireless’
subscriber base by 4,000
subscribers.
As defined. See the section “Key Performance Indicators and Non-GAAP
Measures”.

MANAGEMENT’S DISCUSSION AND ANALYSIS

(cid:129) Wireless activated and upgraded nearly 2.9 million smartphones,
predominantly iPhone, Android and BlackBerry devices, helping
bring smartphone penetration to 69% of the postpaid subscriber
base.

(cid:129) Wireless expanded Canada’s first LTE 4G broadband network to
cover approximately 60% of the population of the country, and
continued to offer the largest selection of LTE devices of any carrier
in Canada.

(cid:129) Together with CIBC, Rogers pioneered the first point-of-sale mobile
credit card solution in Canada. The service allows Canadians to pay
for purchases with their CIBC credit card wirelessly using the secure
SIM card inside an NFC-enabled Rogers BlackBerry. This historic first
– enabled by Rogers’
innovative network platform – has put
Canada on the world stage as a leader in mobile commerce
innovation.

(cid:129) Wireless

introduced the “FLEXtab” wireless device upgrade
program. It gives postpaid customers more flexibility than ever to
opt for an early wireless device upgrade by simply paying a
prorated portion of the unamortized subsidy at any point during
their contract term.

(cid:129) Wireless redesigned and simplified its wireless offers and pricing
tiers, reducing the complexity and service times for our sales and
support teams. These new plans offer unlimited voice and text and
a range of wireless data usage and device sharing options to meet
the needs of our increasingly data-centric customer base.

(cid:129) Wireless launched another industry first, Rogers One Number, an
IP-based service that allows Canadians to extend their Rogers
Wireless phone number to their computer, tablet or home phone.
Available exclusively to Rogers Wireless customers, the unique
service lets customers text, talk and video chat with other Rogers
One Number users from their various devices, all using their Rogers
Wireless cellular number. This seamless, easy-to-use solution is
simplifying how Canadians connect with family and friends.

(cid:129) Rogers and Wavefront opened the doors to a new Rogers Wireless
Innovation Centre in Vancouver, Toronto and Montreal. The Centre
will support current and emerging developers to get to market
faster with innovative applications
to
strengthen the wireless developer ecosystem in Canada, as well as
educate companies about the benefits of M2M technology.

for connected devices

(cid:129) Wireless announced an alliance with international mobile
operators KPN, NTT Docomo, SingTel, Telefónica, Telstra and
Vimpelcom to co-operate on global M2M business initiatives. The
intent is to support a single, global platform that multinational
customers can leverage to enable connected devices in multiple
countries to better manage operations and reduce costs. Rogers is
Canada’s M2M leader, committed to providing the enterprise tools
rapid delivery of next generation M2M
and platforms
connectivity across industries and market segments.

for

(cid:129) Wireless announced an alliance with Axeda Corporation that will
accelerate the deployment and reduce the complexity around the
development of M2M solutions
in Canada. Rogers and SAP
announced plans to deploy enterprise mobile applications that

36 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

WIRELESS POSTPAID
AND PREPAID SUBSCRIBERS
(In thousands)

SMARTPHONES AS A PERCENT
OF POSTPAID SUBSCRIBERS 
(%)

WIRELESS DATA
REVENUE 
(In millions of dollars)

DATA REVENUE PERCENT 
OF BLENDED ARPU 
(%)

7,325

1,652

7,574

1,761

7,846

1,591

41.0%

56.0%

69.0%

$1,832

$2,325

$2,722

28.1%

35.2%

40.5%

2010

2011

2012

2010

2011

2012

2010

2011

2012

2010

2011

2012

Postpaid

Prepaid

M
A
N
A
G
E
M
E
N
T
’
S

D

I
S
C
U
S
S
I

O
N

A
N
D

A
N
A
L
Y
S
I
S

activated and upgraded approximately

Wireless Subscribers and Network Revenue
The increase in the number of gross postpaid subscriber additions
during 2012 is primarily the result of demand for smartphones as
2.9 million
Wireless
smartphones, compared to approximately 2.5 million in 2011. These
smartphones were predominately iPhone, Android and BlackBerry
devices, of which approximately 33% were for new Wireless
subscribers. This
smartphone
activations and new smartphone customer additions that Wireless has
ever reported. At year-end, subscribers with smartphones represented
69% of the overall postpaid subscriber base, versus 56% at the end of
2011. These subscribers generally commit to multi-year term contracts
and typically generate significantly higher ARPU.

the largest number of annual

is

Overall, net additions of postpaid subscribers were relatively
consistent with 2011 levels, which primarily reflects heightened
competitive intensity, offset by a continued reduction in postpaid
churn. The year-over-year decrease in overall prepaid subscriber net
additions primarily reflects an increase in the level of churn associated
with heightened competitive intensity, particularly at the lower end
of the wireless market where the prepaid product is most penetrated.

Network revenue includes revenue derived from voice and data
services from postpaid monthly fees, airtime, data usage,
long
distance charges, optional service charges, inbound and outbound
roaming charges and certain fees, as well as prepaid usage for
airtime, data and other ancillary charges such as long distance and
roaming.

The increase in network revenue compared to 2011 reflects the
continued growth of Wireless’ subscriber base and the escalating
adoption and usage of wireless data services, partially offset by a
decrease in voice ARPU due in large part to heightened competitive
intensity.

Wireless data revenue increased by 17% from 2011, to $2,722 million.
This growth reflects the continuing proliferation of smartphones,
tablets and wireless laptop devices, all of which are expanding
text messaging and other
consumption of apps, mobile video,
wireless data
represented
approximately 41% of total network revenue, compared to 35%
in 2011.

In 2012, data

services.

revenue

Year-over-year blended ARPU dropped by 1%, driven by an 8.8%
decline in the wireless voice component of blended ARPU primarily
due to competitive intensity in this market, significantly offset by a
14.2% increase in wireless data ARPU.

Wireless Equipment Sales
Equipment sales, net of subsidies, consist of revenue generated from
the sale, generally at or below our cost to independent dealers,
agents and retailers, and directly to subscribers through fulfillment by
Wireless’ customer service groups, websites and telesales. The increase
in revenue from equipment sales for 2012 versus 2011,
including
activation fees and net of equipment subsidies, reflects growth in
smartphone activations
reported by
to the highest
Wireless, as previously noted.

levels ever

Wireless Operating Expenses
For assessing business performance, Wireless’ operating expenses are
segregated between cost of equipment, which is composed of
wireless handset and device costs, and other operating expenses,
which include expenses incurred to operate the business on a day-to-
day basis, service existing subscriber relationships and attract new
subscribers.

The $160 million increase in cost of equipment compared to 2011 was
primarily the result of an increase in both hardware upgrades and
smartphone users. A large number of existing iPhone and BlackBerry
subscribers became eligible for subsidized device upgrades during the
second half of 2012. We also activated and upgraded 39% more
iPhones and 16% more smartphones overall than during 2011 and
this was the largest factor behind the year-over-year increase in
expenses. Wireless views these costs as net present value positive
investments
in the acquisition and retention of higher ARPU
subscribers, as these customers tend to be lower churning customers
who subscribe to multi-year term contracts and consume higher data
usage.

Total retention spending, including subsidies on handset upgrades,
increased to $942 million, up from $813 million in 2011. This stemmed
from higher volumes of smartphones and a mix of more expensive
smartphones. Increased spending is part of our retention strategy in

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 37

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

light of customer demand for more sophisticated data applications
and devices.

The modest year-over-year decrease in other operating expenses,
excluding the retention spending increase, was driven by the growth
in the Wireless’ subscriber base. This growth meant higher customer
care costs for serving our expanding postpaid subscriber base and
supporting more sophisticated devices and services, combined with
increased spending on advertising and promotion. However, such
increased expenses were predominately offset by savings related to
strategic cost management and productivity initiatives. Wireless
continues to focus on implementing a program of permanent cost
reduction and efficiency improvement initiatives to control the
overall operating expense structure and derive scale efficiencies across
various functions,
in line with our strategy to improve our cost
structure and drive ongoing productivity.

Wireless Adjusted Operating Profit
The 1% year-over-year increase in Wireless’ adjusted operating profit
and the 45.6% adjusted operating profit margin on network revenue
(which excludes equipment sales revenue) for 2012 primarily reflects
the modest increases in network and equipment revenue, partially
offset by an increase in total operating expenses, driven by the record
high volume of smartphone activations and upgrades as discussed in
the preceding section.

WIRELESS POSTPAID
MONTHLY ARPU 
($)

WIRELESS POSTPAID
MONTHLY CHURN 
(%)

$72.62

$70.26

$69.30

1.18%

1.32%

1.29%

2010

2011

2012

2010

2011

2012

CABLE

Cable Industry Trends

> Investment in Improved Cable Networks and Expanded Service
Offerings
In recent years, North American cable companies have made
investments in: (i) the installation of fibre-optic cable,
substantial
including initiatives to push fibre closer to the home; (ii) electronics in
their respective networks; and (iii) the development of Internet,
digital
These
investments have enabled cable companies
to offer expanded
packages of digital cable television services (such as VOD and SVOD,
pay television packages, PVR and HDTV programming, and streaming
video to multiple non-TV devices), increasingly fast tiers of Internet
access and widespread home phone services to residential and small
business customers.

and voice-over-cable

telephony

services.

cable

> Increased Competition from Alternative Broadcasting
Distribution Undertakings (“BDUs”)
As fully described in the section “Competition in Our Businesses”,
Canadian cable television systems generally face legal and illegal
competition from several alternative multi-channel broadcasting
distribution systems.

38 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

> Growth of Internet Protocol-Based Services
Telephony over the Internet has become a direct competitor to
Canadian cable systems and the incumbent telephone providers we
primarily compete against. Voice over Internet Protocol
(“VoIP”)
telephony
services are being provided by non-facilities-based
providers, such as Skype and Vonage, which market VoIP services to
individuals who already subscribe to high-speed Internet services over
which their VoIP products operate. In addition, certain television and
movie content
is more prevalent than ever over the Internet.
Traditional TV viewing has been increasingly augmented by these and
other emerging options such as over-the-top television offerings as
Netflix and Apple TV.

> Increasing Availability of Online and Wireless Access to Cable
TV Content
Cable and content providers throughout North America continue to
create platforms that provide online and wireless access to increasing
amounts of television content. These platforms,
including Rogers
Anyplace TV, generally provide authentication features controlling
and limiting access to specific content subscribed to at the user’s
residence. The launch and development of these online content
platforms are still
in the early stages and subject to ongoing
discussions between content providers and cable companies with
respect to how to access on-demand versions of traditionally televised
content is granted, controlled and monetized.

In addition, cable providers in the U.S. and Canada, including Rogers,
have increasingly focused on developing streaming video applications
for smartphones, tablets and gaming devices. As well, Cable also now
provides applications
that enable
customers to remotely search content and remotely program their
Rogers PVR from their wireless device.

smartphones and tablets

for

> Facilities-Based Telephony Services Competitors
For several years, competition has been strong in the long distance
telephony service markets, with the average price per minute
generally continuing to decline each year. Competition in the local
telephone market also continues between Cable,
Incumbent Local
Exchange Carriers (“ILECs”) and various VoIP providers, as discussed
above.

> Increased Competition from Non-Facilities-Based Internet
Service Providers (“ISPs”)
Internet services delivered by non-facilities-based service providers
that take advantage of regulated wholesale pricing is an increasing
threat. These service providers offer unlimited Internet usage at
significantly lower prices and are attracting a growing number of
subscribers.

Demand generally continues to grow for Cable’s services, particularly
Internet, digital television and cable telephony. The variable costs
associated with supporting this growth, such as the cost of additional
content, commissions for subscriber activations and the fixed costs of
acquiring new subscribers, are material. Accordingly, fluctuations in
the number of activations of new subscribers from period to period
result in fluctuations in costs associated with sales, marketing and
field services.

Over the past two years, the competitive intensity in Cable’s territory
has escalated significantly. This reflects the increasing availability of a
competing IPTV television offering from Cable’s primary ILEC
competitor that is increasingly being offered at deeply discounted
promotional pricing to attract new customers. This has resulted in a
slowing of customer acquisition volumes at Cable and an increase in
promotional and retention pricing offers, both of which have served
to dampen Cable’s revenue growth rates.

M
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Cable Operating and Financial Results

Summarized Cable Financial Results
Cable’s operating revenue in total grew year-over-year primarily due
to increases in Internet revenue. Cable Television revenue declined as
a result of ongoing competitive pressures in the cable industry.
Despite our expanding base of home telephone subscribers, Home
Phone revenues were relatively flat year-over-year, as a result of the
divestiture of the circuit switched telephony operations and its
associated customer base in 2011. Operating expenses have been held
essentially flat due to our strategic cost management and productivity
initiatives; which has enabled us to deliver a year-over-year increase in
adjusted operating profit.

Years ended December 31,
(In millions of dollars, except margin)

2012

2011 % Chg

Operating revenue
Cable Television
Internet
Home Phone

Service revenue
Equipment sales

Total Cable operating revenue

Operating expenses

Cost of equipment sales
Other operating expenses

$

1,868
998
477

3,343
15

3,358

$ 1,878
926
478

3,282
27

3,309

(20)
(1,733)

(29)
(1,731)

(1,753)

(1,760)

Adjusted operating profit(1)

$

1,605

$ 1,549

(1)
8
–

2
(44)

1

(31)
–

–

4

of our Ultimate tier to 150 Mbps. Cable continues to make
significant network investments to deliver the fastest Internet
speeds available to the most homes.

Summarized Subscriber Results
The following table summarizes our Cable subscriber results for the
years ended December 31, 2012 and 2011.

Years ended December 31,
(Subscriber statistics in thousands)

Cable homes passed

Television

Net losses
Total television subscribers

Digital cable

2012

2011

3,810

3,754

Chg

56

(83)
2,214

(14)
2,297

(69)
(83)

(46)
(9)

Households, net additions (losses)
Total digital cable households(1)

(7)
1,768

39
1,777

Cable high-speed Internet

Net additions(1)
Total cable high-speed Internet

73

83

(10)

subscribers(1)

1,864

1,793

71

Cable telephony lines

Net additions and migrations
Total cable telephony lines(1)

Total cable service units(2)

Net additions
Total cable service units

23
1,074

45
1,052

(22)
22

13
5,152

114
5,142

(101)
10

Adjusted operating profit margin(1)

47.8%

46.8%

(1)

Additions to PP&E

$

832

$

748

11

(1)

As defined. See the section “Key Performance Indicators and Non-GAAP
Measures”.

(2)

During the fourth quarter of 2012, we made internal adjustments which resulted
in reductions of 2,000 Cable Internet subscribers, 2,000 digital cable households
and 1,000 cable telephony lines. These adjustments are not reflected in net
additions, but are reflected in the ending total balance for the twelve months
ended December 31, 2012.
Total cable service units consist of television subscribers, Internet subscribers and
telephony lines.

Cable Operating Highlights for 2012
(cid:129) Cable grew high-speed Internet subscribers by 71,000 and cable
telephony lines by 22,000, while digital cable households declined
by 9,000.

(cid:129) Cable’s Internet penetration is now approximately 84% of our
television subscriber base and 49% of the homes passed by our
cable networks.
In addition, digital penetration now represents
approximately 80% of television households.

(cid:129) The cable telephony subscriber base continued to grow, ending the
year with just under 1.1 million residential voice-over-cable
telephony lines, which brought the total penetration of cable
telephony lines to 49% of television subscribers.

(cid:129) Cable unveiled NextBox 2.0, a suite of new features and
functionality for
the Rogers’ home television entertainment
experience that gives customers control over where, when and how
they view their favourite live and recorded programming. During
the year, Cable further enhanced the NextBox 2.0 platform with
the new Rogers Anyplace TV Home edition application for tablets.
It provides a seamless TV and internet experience allowing
customers to watch TV anywhere in their home, across multiple
devices. Rogers is the first Canadian telecommunications company
to offer an integrated remote PVR management and live TV
streaming experience on tablets.

(cid:129) Cable demonstrated its commitment to bringing leading Internet
experiences
across
by
approximately 90% of its footprint, including doubling the speed

Canadians

increasing

speeds

to

CABLE
TOTAL REVENUE 
(In millions of dollars)

CABLE SERVICE
REVENUE BREAKDOWN 
(In millions of dollars)

$3,190

$3,309

$3,358

1,803

1,878

1,868

848

506

926

478

998

477

2010

2011

2012

2010

2011

2012

Television

Internet

Home Phone

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 39

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

CABLE ADJUSTED OPERATING 
PROFIT AND ADJUSTED PROFIT 
MARGIN 
(In millions of dollars)

CABLE SUBSCRIBER
BREAKDOWN 
(In thousands)

DIGITAL HOUSEHOLDS AND 
PENETRATION OF TELEVISION 
CUSTOMERS 

(In thousands)

HIGH-DEFINITION 
HOUSEHOLDS 
(In thousands)

$1,419

$1,549

$1,605

2,305

1,733

1,686

1,003

2,297

1,777

1,793

1,052

2,214

1,768

1,864

1,074

1,733

1,777

1,768

850

942

1,039

77%

80%

75%

46.8%

47.8%

44.5%

2010

2011

2012

2010

2011

2012

2010

2011

2012

2010

2011

2012

Television

Digital

Internet

Home Phone

Cable Television Revenue
Cable Television revenue includes revenue derived from: (i) analog
cable service, consisting of basic cable service fees plus extended basic
(or tier) service fees and access fees for use of channel capacity by
third and related parties; (ii) digital cable service revenue, consisting
of digital channel service fees,
including premium and specialty
service subscription fees, pay per view service fees and video on
demand service fees; and (iii) rental of digital cable set-top terminals.

The decrease in Cable Television revenue in 2012 reflects the
increased competitive intensity in our operating territory, which has
led to increased retention and promotional pricing activity and a
partial erosion of our basic Television subscriber base. Cable
Television revenue includes the effect of annual pricing changes that
took place in March 2012 and March 2011. Cable continues to offer
competitive strategic bundling and retention initiatives to transition
portions of the subscriber base to term contracts.

The digital cable subscriber base now represents 80% of television
households passed by our cable networks, compared to 77% at the
end of 2011.
Increased demand from subscribers for the larger
selection of digital content, video on demand, and HDTV and PVR
equipment continues to contribute to the growth in digital services
into our Television subscriber base.

Cable began a substantial conversion of the remaining analog cable
customers onto its digital cable platform during 2012. This strategic
migration will further strengthen the customer experience, enable
the reclamation of significant amounts of network capacity, and
reduce network operating and maintenance costs going forward. The
analog to digital migration, expected through 2013, entails
incremental PP&E and operating costs as each of the remaining
analog homes are fitted with digital converters and various analog
filtering equipment is removed.

Internet Revenue
Internet
revenue includes monthly and additional use service
revenues from residential, small business and wholesale Internet
access subscribers and modem rental fees.

Internet revenue increased in 2012 primarily due to the growth in
Internet subscribers, combined with Internet services price changes
made over the previous 12 months. Also impacting the increase was
the timing and mix of promotional programs, a general movement by
subscribers towards higher-end tiers offering faster speeds and larger
monthly usage limits, a modest increase in revenue from additional
usage, and a mix of retail and wholesale subscribers.

With the high-speed Internet customer base at approximately 1.9
million subscribers, Internet penetration is now at approximately 84%
of our television subscriber base and 49% of the homes passed by our
cable networks, compared to penetration of approximately 78% of
our television subscriber base and 48% of the homes passed by our
cable network at the end of 2011.

INTERNET SUBSCRIBERS 
AND PENETRATION 
OF HOMES PASSED 

(In thousands)

1,686

1,793

1,864

48%

49%

45%

2010

2011

2012

40 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

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Home Phone Revenue
Home Phone revenue includes revenues from residential and small
business local telephony service, calling features such as voicemail and
call waiting, and long-distance.

Home Phone revenue for 2012 was flat. An increase in our Home
Phone subscriber base and pricing changes were offset by the impact
of the divestiture of our legacy circuit switched telephony base and
operations, which occurred during 2011.

Cable telephony lines in service grew 2% last year, and by year-end
represented 49% of Television subscribers and 28% of the homes
passed by our
cable networks, compared to 46% and 28%,
respectively, at the end of 2011.

CABLE TELEPHONY SUBSCRIBERS 
AND PENETRATION 
OF HOMES PASSED 

(In thousands)

1,003

1,052

1,074

27%

28%

28%

2010

2011

2012

Cable Equipment Sales
Equipment sales include revenues generated from the sale of digital
cable set-top terminals and Internet modems.

The year-over-year decrease in equipment revenue for 2012 reflects
the mix of sales versus rentals, as well as fewer digital cable gross
additions.

Cable Operating Expenses
Cable’s operating expenses are segregated into the following
categories for management’s assessment of business performance:
(i) cost of equipment sales, namely cable digital set-top box and
Internet modem equipment costs; (ii) programming costs; and (iii) all
other expenses incurred to operate the business on a day-to-day basis,
service existing subscriber relationships and attract new subscribers.

Cable’s operating expenses for 2012 were flat compared to 2011,
helped by strategic initiatives to improve our cost structure and
productivity and lower new subscriber additions, partially offset by
incremental retention costs and costs associated with the analog to
digital conversion. Cable continues to focus on implementing a
program of permanent cost reduction and efficiency improvement
initiatives to control the overall growth in operating expenses.

Cable Adjusted Operating Profit
The year-over-year growth in adjusted operating profit was driven by
the revenue increases, resulting in expanded adjusted operating
profit margins of 47.8% in 2012, compared to 46.8% in 2011.

RBS

RBS Industry Trends

> Growth of Internet Protocol-Based Services
In the enterprise market, there is a continuing shift to IP-based based
services and a growing adoption of VoIP and cable telephony services
from time-division multiplexing (“TDM”) based protocols. Similarly,
there is a shift from asynchronous transfer mode (“ATM”) and frame
relay services to Ethernet IP-based services.

> Investment in Improved Networks and Expanded Service
Offerings
Over the past several years, carriers of all sizes have begun to lean
towards dismantling or significantly consolidating their TDM legacy
networks in favour of more reliable and scalable IP Next Generation
network platforms. Carriers are investing in networks to enable
service convergence of voice, data and video solutions all onto one
distribution and access network platform.

Traditionally, services that were separated across monolithic platforms
have been converging to IP and Ethernet and examples of such
applications have been proliferating across the industry. RBS launched
several such applications, including SIP voice services along with a
Virtual Call Centre service that allows end users to virtualize and
consolidate services over a single Ethernet and IP platform.

> Proliferation of Big Data
With the increased speed and reliability afforded by fibre-based
access services, in conjunction with cost effective and powerful on-
demand cloud computing resources, organizations are better
equipped than ever before to assemble and analyze incredibly large
volumes of data captured from a seemingly endless number of inputs.
This enables organizations to dramatically enhance the quality and
effectiveness of their business intelligence. This allows businesses to
analyze strategies and drive tactical decision making in real-time
throughout the organization, be it, for example, focusing sales and
resources to support micro-market strategies or improving customer
service and loyalty. The increased volume and detail of information
captured by organizations, and the rise of multimedia, social media,
and the Internet-based applications will drive exponential growth in
data demand for the foreseeable future.

> Data Centre Consolidation and Virtualization
The rapid change in data centre technologies, particularly regarding
power density, virtualization and security, has led to a changing
dynamic in the colocation market. Large enterprises and all levels of
government are undergoing dramatic transformations to consolidate
infrastructure to gain better efficiencies and scale in order to save
costs, simplify management and improve security and performance.
Recent data centre acquisitions in the carrier space have enabled far
greater breadth and depth of service offerings. Similarly, enterprise
solution requirements are moving into the physical and virtual realm
of data storage and hosting for advanced service offerings like IaaS,
SaaS, and Software Defined Networking (“SDN”).

The increasing acceptance in organizations to embrace and model
virtualization through the proliferation of cloud services will continue
to drive more advanced network functionality and require carriers to
develop robust, scalable services and supportive dynamic network
infrastructures.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 41

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

RBS Operating and Financial Results

Summarized RBS Financial Results
RBS’ total operating revenue declined due to the continued planned
exit of the legacy business. However, operating expenses were
reduced for the same reason, as well as a result of our strategic cost
initiatives; which
management and productivity
enabled RBS to deliver a year-over-year increase in adjusted operating
profit.

improvement

Years ended December 31,
(In millions of dollars, except margin)

2012

2011(1) % Chg

Operating revenue
Next generation
Legacy

Service revenue
Equipment sales

Total operating revenue

Operating expenses

Adjusted operating profit(2)

Adjusted operating profit margin(2)
Additions to PP&E

$

$

$

$

162
183

345
6

351

128
271

399
6

405

(262)

(319)

89

$

86

25.4%
61

21.2%
55

$

27
(32)

(14)
–

(13)

(18)

3

11

(1)

(2)

The operating results of Atria Networks LP are included in the RBS results of
operations from the date of its acquisition on January 4, 2011.
As defined. See the section “Key Performance Indicators and Non-GAAP
Measures”.

RBS Operating Highlights for 2012
RBS continues to focus on achieving our strategic objectives as
discussed earlier and noted the following operating highlights for the
year ended December 31, 2012:

(cid:129) Underlying the 13% year-over-year overall decline in RBS revenues
was a strong 27% growth of revenue associated with the on-net
and next generation IP-based services portions of the business. This
shift to higher margin on-net services enabled RBS to generate 3%
growth in adjusted operating profit while expanding adjusted
operating profit margins by 420 basis points year-over-year.

(cid:129) RBS announced the availability of SIP Trunking, a new IP-based
voice solution for enterprises designed to complement its fibre-
based Internet and WAN connectivity services. By merging voice
services with a business data network, SIP Trunking solutions
dynamically allocate bandwidth as needed to support voice and/or
data needs depending upon capacity requirements during peak
hours and also provide a platform for next generation IP-based
video, mobile and productivity applications and services.

RBS Revenue
RBS’ revenues are generated from telephony, data networking and
access services used by enterprise and government customers, and the
sale of services on a wholesale basis to other telecommunications
carriers.

The year-over-year decrease in RBS’ revenue for the year ended
December 31, 2012 largely reflects the planned decline in certain
categories of the lower margin off-net legacy business, offset by
continued strong growth in the next generation IP and other on-net
services. RBS’ focus is primarily on IP-based services and increasingly
revenue
on leveraging higher margin on-net and near-net
opportunities utilizing its own and Cable’s network facilities to
expand offerings to the medium and large-sized enterprise, public
sector and carrier markets. The lower margin off-net legacy business,
which includes long distance, local and certain legacy data services,
continues to decline as expected and was down 32% year-over-year.

42 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

In comparison, the higher margin next generation business was up
27% year-over-year.

RBS SERVICE 
REVENUE MIX
(In millions of dollars)

128

271

162

183

2011

2012

Next Generation

Legacy

RBS Operating Expenses
RBS’ operating expenses consist of: (i) telecom and data networking
equipment costs; and (ii) all other expenses incurred to operate the
business on a day-to-day basis, service existing customer relationships
and attract new subscribers.

Operating expenses decreased last year as a result of a planned
decrease in the legacy service-related costs (e.g., lower leased facility
costs), lower volumes and customer support-related spending levels,
structure and
and strategic
cost
productivity.
its
management and efficiency improvement initiatives to control
overall cost structure.

to improve RBS’

permanent

implement

initiatives

continues

cost

RBS

to

RBS Adjusted Operating Profit
The year-over-year growth in adjusted operating profit reflects RBS’
focus on growing its on-net next generation data revenue. This
strategic shift has more than offset the planned declines in the lower
margin legacy voice and data services. Cost reductions and efficiency
initiatives across various functions have also contributed to higher
operating profit margins.

RBS ADJUSTED OPERATING 
PROFIT 
(In millions of dollars)

$40

$86

$89

2010

2011

2012

 
MEDIA

Media Industry Trends

competitors having significant

> Increased Competition
The Canadian media industry is highly-competitive, with a small
scale and financial
number of
resources. In recent years, there has been increased consolidation of
traditional media assets across the Canadian media landscape. The
majority of players have become more vertically integrated to better
enable the acquisition and monetization of premium content.

Consumers have also been shifting their media consumption towards
digital media, mobile device usage and on-demand content. This has
caused new business models to emerge and advertisers to shift
portions of their spending to digital platforms.

Media’s ongoing success depends, among other things, on its ability
to secure popular broadcasting programs and content at favourable
prices; to maintain its high distribution level within the publishing
industry; to leverage its premium content, brands and capabilities
across multiple platforms; to adapt to and participate in the shift
towards digital advertising; and to leverage its leadership in sports
broadcasting.

The Canadian retail
industry is inherently cyclical and subject to
recessionary pressures. Media’s televised shopping network faces
direct competition with traditional retail stores, catalogue retailers,
Internet retailers, direct marketing retailers, mail order companies
and other discount retailers. There is also a rapidly growing consumer
trend towards online shopping, which has been a historic strength of
Media’s televised shopping network. A rising number of traditional
retailers now offer online shopping options, further intensifying
competition in the sector.

The success of the Sports Entertainment business depends heavily on
team performance and fan-based loyalty. Media competes with other
professional league teams for fan-base and audience.

Media Operating and Financial Results

Summarized Media Financial Results
The following table summarizes Media’s financial results in the years
ended December 31, 2012 and 2011.

Years ended December 31,
(In millions of dollars, except margin)

2012

2011 % Chg

network into the largest portion of the Quebec market. With the
acquisitions and agreements put in place during 2012, City’s reach
has increased by more than 20% to over 80% of Canadian
households.

(cid:129) Media closed the acquisition of theScore Television Network and
related television assets into a trust pending final approval from
the CRTC. theScore is a national specialty TV service that provides
sports news, information, highlights and live event programming.
It is Canada’s third-largest specialty sports channel with 6.6 million
television subscribers. The acquisition builds on Rogers’ rich history
in sports broadcasting and reinforces our commitment to delivering
premium sports content to audiences on their platform of choice.
Subject to final regulatory approval from the CRTC, which is
anticipated early in the first half of 2013, the television network
will be rebranded under the Sportsnet umbrella.

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S
I
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(cid:129) Media advanced Rogers’ strategy of delivering highly sought-after
sports
anytime, on any platform by
strengthening the value of its sports brand, Sportsnet, which is
further enhanced by Rogers’ 37.5% investment in MLSE.

anywhere,

content

(cid:129) The Toronto Blue Jays made several off-season all-star calibre
player acquisitions and other moves that significantly boost the
team’s depth.

revenue mainly

Media Revenue
Media’s
(i) advertising revenue;
consists of:
(ii) circulation revenue; (iii) subscription revenue; (iv) retail product
sales; and (v) ticket sales, receipts of MLB revenue sharing and
concession sales associated with Rogers Sports Entertainment.

Media’s revenue increased modestly from 2011, primarily driven by
revenue growth in our
sports properties. Subscription revenue
increased by 10% due to the strength of the Sportsnet franchise and
overall distribution growth on our other specialty channels.
In
addition, revenue in Sports Entertainment grew 17% as a result of
increased revenue related to the Toronto Blue Jays and successful
events at the Rogers Centre. These increases were partially offset by a
continued slow-growing advertising market across most industry
sectors in the face of economic softness and global uncertainty that
created ongoing volatility in advertising spending, as well as
advertising declines in the later part of the year associated with the
recently concluded NHL player lockout.

Operating revenue

$

1,620

$

1,611

Operating expenses

(1,430)

(1,431)

Adjusted operating profit(1)

Adjusted operating profit margin(1)
Additions to PP&E

$

$

190

$

180

11.7%
55

11.2%
61

$

(10)

1

–

6

MEDIA REVENUE 
(In millions of dollars)

$1,461

$1,611

$1,620

(1)

As defined. See the section “Key Performance Indicators and Non-GAAP
Measures”.

Media Operating Highlights for 2012
(cid:129) Media launched the City Saskatchewan television station following
the acquisition of
Saskatchewan Communications Network,
marking another step in City’s geographic expansion towards a
national footprint. Media also announced that City and Jim
Pattison Broadcast Group signed long-term affiliate agreements
that will deliver City programming to audiences on all three of
Pattison’s television stations in western Canada.

(cid:129) On February 4, 2013, Media closed the agreement to acquire Metro
14 Montreal and the station was relaunched as City Montreal,
which will enable the further expansion of the City broadcast TV

2010

2011

2012

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 43

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Media Operating Expenses
Media’s operating expenses mainly consist of: (i) the cost of retail
products sold by The Shopping Channel and Sports Entertainment;
(ii) broadcast content costs; (iii) Blue Jays player payroll; and (iv) other
expenses incurred to operate the business on a day-to-day basis.

Media’s operating costs decreased modestly from 2011. This was due
to lower publishing costs,
lower sports programming costs and
significant cost efficiencies achieved across most of Media’s divisions.
The lower sports programming costs were primarily related to the
NHL player lockout, as no NHL games were produced or aired during
the first half of the 2012-2013 season. The decreased costs were
partially offset by planned increases
television
programming, as Media continues to secure rights to premium and
exclusive content on its broadcast and digital platforms to improve
audience ratings in key demographics. Excluding the impact of the
NHL player lockout, operating expenses would have increased by
approximately 3% year-over-year.

in conventional

Media Adjusted Operating Profit
The increase in Media’s adjusted operating profit for 2012, compared
to 2011, primarily reflects the revenue and expense changes discussed
in the preceding sections, including an estimated $30 million of net
positive impact of the NHL player lockout.

MEDIA ADJUSTED 
OPERATING PROFIT
(In millions of dollars)

$131

$180

$190

2010

2011

2012

2012 MEDIA ADJUSTED OPERATING PROFIT MIX
(%)

TELEVISION  43%

$0.19

BILLION

RADIO  35%

PUBLISHING 13%

THE SHOPPING
CHANNEL 9%

obtained, at which point control over theScore Media business will
transfer to Rogers. Score Media owns theScore Television Network, a
national specialty TV service providing sports news,
information,
highlights and live event programming across Canada. Upon final
regulatory approval, which is anticipated in the first half of 2013,
Rogers will wholly own and control theScore Television Network and
its related television assets, and expects to rebrand it under the
Sportsnet brand.

On February 4, 2013, Media closed the agreement to acquire Metro14
Montreal for approximately $10 million.

Other Media Developments
The Toronto Blue Jays made several off-season all-star calibre player
acquisitions and other moves that will significantly boost the team’s
depth. The 2012 season demonstrated a renewed appetite for
sales,
baseball
merchandise sales and viewership. The growing revenue helped
enable the off-season investments, which are consistent with Rogers
Media’s
sports-focused strategy to significantly improve game
attendance, merchandising and Sportsnet ratings.

in the city of Toronto, with increased ticket

VIDEO
As of June 2012, Rogers’ retail stores no longer rent or sell DVDs and
games and now focus exclusively on sales and service relating to
Rogers’ wireless and cable products. The second quarter of 2012 was
the last period for operations of the Video sub-segment of the Cable
segment, with the remnants of
that business now treated as
discontinued operations for accounting and reporting purposes.

CORPORATE

Acquisitions and New Initiatives
In an ongoing effort to maximize subscribers, operating profit and
return on invested capital as part of our strategy to be Canada’s
leading diversified communications and media company, Rogers
initiated or completed the following acquisitions and initiatives
during 2012:

> Investment in Maple Leaf Sports & Entertainment
On August 22, 2012, along with BCE Inc., we closed the joint
acquisition of a net 75% equity interest in MLSE from the Ontario
Teachers’ Pension Plan. MLSE is one of Canada’s largest sports and
entertainment companies which owns and operates the Air Canada
Centre, the NHL’s Toronto Maple Leafs, the NBA’s Toronto Raptors,
the MLS’ Toronto FC, the AHL’s Toronto Marlies and other real estate
and entertainment assets. Rogers’ net cash investment was $540
million, representing a 37.5% equity interest in MLSE.

> Banking Licence
In 2011, we applied for a banking licence as required under the
federal Bank Act to enable Rogers to engage in credit card and other
mobile payment
services. During 2012, key management with
extensive experience in credit card operations joined the company
and third party vendors were selected to support the operations. We
expect to receive our licence from the Office of the Superintendent of
Financial Institutions (OSFI) in mid-2013.

Media Acquisitions
In October 2012, Media completed the purchase of 100% of the
outstanding shares of Score Media Inc. for $167 million. The shares of
Score Media were transferred to an interim CRTC-approved trust
which is responsible for the independent management of the business
is
in the normal course of operations until CRTC final approval

> Rogers Smart Home Monitoring
Rogers Smart Home Monitoring is an advanced real-time home
It allows for remote
monitoring, automation and security service.
access, monitoring and control from Internet-connected computers
and smartphones, as well as real-time alerts and remote viewing.
Rogers is in the early stage of developing and deploying this product.
The product is generally marketed and installed by Cable.

44 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

  
  
> OutRank
We announced the exclusive availability of OutRank in Canada, a
new, best-in-class online marketing solution for small businesses
currently without a web presence. With OutRank, local businesses can
easily get a website, paid search marketing,
search engine
optimization and a performance dashboard, all for an affordable
price. The service helps small businesses generate inbound phone calls
and e-mails by marketing them online where consumers are searching
for their services. OutRank was selected by Google to join the
AdWords Premier SMB Partner Program, the first Canadian-owned
and operated company in the program.

CONSOLIDATED ANALYSIS
We review the results of
operating profit on a consolidated basis.

the following items below adjusted

Years ended December 31,
(In millions of dollars)

Adjusted operating profit(1)
Stock-based compensation expense
Integration, restructuring and

acquisition expenses

Settlement of pension obligations

Operating profit(1)
Depreciation and amortization
Impairment of assets

Operating income
Finance costs
Other income, net
Share of the income of associates

and joint ventures

Income before income taxes
Income tax expense

Net income from continuing

operations

Loss from discontinued operations

2012

2011 % Chg

$ 4,834
(77)

$ 4,739
(64)

(92)
–

4,665
(1,819)
(80)

2,766
(664)
15

235

2,352
(620)

(56)
(11)

4,608
(1,743)
–

2,865
(738)
1

2,135
(545)

1,732
(32)

1,590
(27)

7

n/m

2
20

64
n/m

1
4
n/m

(3)
(10)
n/m

10
14

9
19

9

Net income

$ 1,700

$ 1,563

(1)

As defined. See the section “Key Performance Indicators and Non-GAAP
Measures”.

Adjusted Operating Profit
As discussed above, the adjusted operating profit in Wireless, Cable,
RBS and Media increased for 2012 compared to 2011. For discussions
of the results of operations of each of these segments, refer to the
respective segment discussions.

Consolidated adjusted operating profit climbed to $4,834 million,
from $4,739 million in the prior year. These amounts for 2012 and
2011, respectively, exclude: (i) stock-based compensation expense of
restructuring and
$77 million and $64 million;
(ii)
acquisition expenses of
and
(iii) settlement of pension obligations of $nil and $11 million.

$92 million and $56 million;

integration,

Stock-Based Compensation
The year-over-year increase in our stock-based compensation is
primarily attributable to the rise in the RCI.b stock price on the
Toronto Stock Exchange (“TSX”), which is used in determining the fair
value of our stock-based compensation liability at year-end.

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Stock-based compensation expense increased to $77 million, from $64
million in 2011, mainly related to the stock price increase of $5.91
during 2012. The expense in a given period is generally determined
by the vested options and units valued at the current market price.
Approximately $47 million of the expense was related to the change
in market value of RCI stock compared to December 31, 2011.

At December 31, 2012, we had a liability of $195 million (2011 – $194
million) related to stock-based compensation recorded at its fair
value,
including stock options, restricted share units and deferred
share units. During 2012, $76 million (2011 – $45 million) was paid to
holders of stock options, restricted share units and deferred share
units upon exercise. All of the stock option exercises were executed at
the election of the option holders through the exercise of the
optional share appreciation right (“SAR”) feature. We may use
derivative instruments from time to time to manage our exposure to
market-based fluctuations in our stock-based compensation expense.

Integration, Restructuring and Acquisition Expenses
During 2012, we incurred $92 million of integration, restructuring
and acquisition expenses associated with initiatives aimed at
improving our cost structure related to: (i) severance costs associated
with the targeted restructuring of our employee base ($89 million);
and (ii) acquisition transaction costs incurred and the integration costs
of acquired businesses ($3 million).

During 2011, we incurred $56 million of integration, restructuring
and acquisition expenses associated with initiatives to improve our
cost structure related to:
(i) severance costs associated with the
targeted restructuring of our employee base ($42 million);
(ii) acquisition transaction costs incurred and the integration of
acquired businesses ($4 million); and (iii) the closure of certain retail
stores and lease exit costs ($10 million).

Settlement of Pension Obligations
During 2011, we incurred a non-cash loss from the settlement of
pension obligations of approximately $11 million resulting from a
lump-sum contribution of approximately $18 million to our pension
plans, following which the pension plans purchased approximately
$68 million of annuities from insurance companies for all employees
who had retired between January 1, 2009 and January 1, 2011. See
the section below “Pension Plans Purchase of Annuities”.

Depreciation and Amortization Expense
The year-over-year increase in depreciation and amortization reflects
an increase in depreciation on PP&E that is largely related to the
acceleration of depreciation on certain network transmission assets
and the timing of readiness of certain network and system initiatives,
including the launch of our LTE network in various municipalities. This
was mostly offset by a decrease in depreciation expense of $90 million
due to an increase in the estimated useful life made in July 2012 of
certain network and information technology assets.

Impairment of Assets
Late in 2012, we recorded an $80 million impairment charge in the
Media segment, consisting of $67 million in goodwill, $8 million in
licences and $5 million in program rights, using a
broadcast
combination of value in use and fair value less costs
to sell
methodologies with pre-tax discount rates of approximately 10%. The
recoverable amounts of the cash generating units declined in 2012
primarily due to the weakening of advertising revenue in certain
markets. There was no impairment of assets during 2011.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 45

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Finance Costs
The finance costs are as follows:

Years ended December 31,
(In millions of dollars)

Interest on long-term debt
Loss on repayment of long-term debt
Foreign exchange (loss) gain
Change in fair value of derivative

instruments

Capitalized interest
Other

Total finance costs

2012

2011 % Chg

$ (691) $ (668)
(99)
(6)

–
9

(1)
28
(9)

14
29
(8)

$ (664) $ (738)

3
n/m
n/m

n/m
(3)
13

(10)

The $23 million increase in interest expense during 2012 reflects a
comparative increase in the principal amount of long-term debt
partially offset by the comparative decrease in the weighted average
interest rate on long-term debt compared to the previous year. The
change in principal and weighted-average interest rate primarily
reflects the refinancing activities completed in the second quarter of
2012. See the section below “Liquidity and Capital Resources”.

During 2011, we recorded a loss upon the early repayment of long-
term debt of $99 million, consisting of: (i) redemption premiums of
$76 million related to the redemption of two public debt issues; (ii) a
net loss on the termination of the related cross-currency interest rate
exchange agreements (“Debt Derivatives”) of $22 million; and (iii) a
write-off of deferred transaction costs of $2 million. This was partially
offset by a gain of $1 million relating to the non-cash write-down of
the fair value increment of long-term debt. (See the section below
“Debt Issuances and Redemptions”)

During 2012, the Canadian dollar strengthened by 2.2 cents versus the
U.S. dollar, resulting in a foreign exchange gain of $9 million,
primarily related to our US$350 million of Senior Notes due 2038 for
which the associated Debt Derivatives have not been designated as
hedges for accounting purposes. Much of this foreign exchange gain
is offset by the coincident change in the fair value of the associated
Debt Derivatives as discussed below. During 2011, the Canadian dollar
weakened by 2.2 cents versus the U.S. dollar, resulting in a foreign
exchange loss of $6 million, primarily related to our US$350 million of
Senior Notes due 2038 for which the associated Debt Derivatives have
not been designated as hedges for accounting purposes.

The expense for the change in the fair value of derivative instruments
during 2012 was primarily the result of (i) a non-cash gain on the
change in fair value of the Debt Derivatives hedging our US$350
million Senior Notes due 2038 that have not been designated as
hedges for accounting purposes combined with (ii) a non-cash loss
pertaining to an estimate of the relative hedge ineffectiveness of
Debt Derivatives that have been designated as hedges for accounting
purposes.

Other Income, Net
Other income of $15 million in 2012 was primarily associated with
investment income and expenses from certain investments, compared
to income of $1 million in 2011.

Share of the Income of Associates and Joint Ventures
During 2012, we acquired certain 2500 MHz spectrum from Inukshuk,
a 50% owned joint venture. As a result, we recorded a gain of $233
million, being the portion of the gain that related to the spectrum
licences sold to the non-related venturer. The remaining income of
$2 million was primarily due to our equity interest in various
investments, offset by the equity loss in MLSE.

Income Tax Expense
Our effective income tax rate for 2012 and 2011 was 26.4% and
25.5%, respectively. The 2012 effective income tax rate did not differ
from the 2012 statutory income tax rate of 26.4%. This is primarily
due to several offsetting adjustments to our 2012 tax expense. The
most significant favourable adjustments resulted from the realization
of capital gains, only 50% of which are taxable, and the utilization of
losses that were not previously recognized. These amounts were
offset by a tax charge relating to the revaluation of our net deferred
tax liability to reflect an increase in tax rates and adjustments in
respect of non-deductible expenses.

The 2011 effective income tax rate was less than the 2011 statutory
income tax rate of 28.0%, primarily due to income tax recoveries of
$28 million and $31 million relating to tax rate changes.

In 2012, we paid $380 million in income taxes, up from $99 million in
the previous year. With respect to cash income tax payments as
opposed to accounting income tax expense, we utilized substantially
all of our remaining non-capital
income tax loss carryforwards in
2012. This combined with legislative changes to eliminate the deferral
of partnership income led to the sizeable increase last year in our cash
income tax payment, a trend we estimate will continue during 2013
as detailed in the section “2013 Financial Outlook and Targets”. While
both of these items impact the timing of cash taxes, neither is
expected to have a material impact on our income tax expense for
accounting purposes.

Income tax expense varies from the amounts that would be computed
by applying the statutory income tax rate to income before income
taxes for the following reasons:

Years ended December 31,
(In millions of dollars, except tax rate)

Statutory income tax rate

Income before income taxes

Computed income tax expense
Increase (decrease) in income taxes resulting

from:

Recognition of previously unrecognized

deferred tax assets

Non-taxable portion of capital gains
Revaluation of deferred tax balances due

to legislative changes

Tax rate differential on origination and
reversal of temporary differences
Impairment on goodwill and intangible

assets

Stock-based compensation
Other items

2012

2011

26.4%

28.0%

$

$

2,352

621

$

$

2,135

598

(22)
(61)

54

–

11
9
8

(12)
–

(28)

(31)

–
4
14

Income tax expense

$

620

$

545

Effective income tax rate

26.4%

25.5%

46 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

M
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Net Income from Continuing Operations and Adjusted Net Income
The table below reconciles net income from continuing operations to
adjusted net income:

CONSOLIDATED ADJUSTED 
NET INCOME
(In millions of dollars)

Years ended December 31,
(In millions of dollars, except per share amounts)

2012

2011 % Chg

$1,704

$1,736

$1,788

Net income from continuing

operations

Loss from discontinued operations

Net income

Net income from continuing

operations
Add (deduct):

Stock-based compensation expense
Integration, restructuring and

acquisition expenses

Settlement of pension obligations
Loss on repayment of long-term

debt

Impairment of assets
Gain on spectrum distribution
Income tax impact of above items
Income tax adjustment, legislative

tax change

$ 1,732
(32)

$ 1,590
(27)

1,700

1,563

$ 1,732

$ 1,590

77

92
–

–
80
(233)
(14)

64

56
11

99
–
–
(56)

9
19

9

9

20

64
n/m

n/m
n/m
n/m
(75)

54

(28)

n/m

Adjusted net income(1)

$ 1,788

$ 1,736

Adjusted basic earnings per share(1)
Adjusted diluted earnings per share(1)

$

$

3.45
3.43

3.20
3.17

3

8
8

(1)

See the section “Key Performance Indicators and Non-GAAP Measures”.

increase in net

The $142 million year-over-year
income from
continuing operations is due to the growth in adjusted operating
profit of $95 million, the gain on spectrum distribution of $233
million and the decrease in loss on repayment of long-term debt of
$99 million, partially offset by an increase in impairment of assets of
$80 million, depreciation and amortization of $76 million,
restructuring costs of $36 million and an income tax expense of $75
million.

Excluding non-recurring items,
last year’s $52 million increase in
adjusted net income is primarily due to the growth in adjusted
operating profit of $95 million and decrease in income tax expense of
$49 million, partially offset by increase in depreciation and
amortization of $76 million.

2010

2011

2012

Discontinued Operations
As discussed in the Cable segment section, the second quarter of 2012
was the last period of operations for our Video business, the
remnants of which are now treated as discontinued operations for
accounting and reporting purposes.

ADDITIONS TO PP&E
Additions to PP&E include those costs associated with acquiring and
placing our PP&E into service. Because the telecommunications
business requires extensive and continual investment in equipment,
in new technologies and expansion of
including investment
geographical reach and capacity, additions to PP&E are significant
and management focuses continually on the planning, funding and
management of these expenditures. Our management focus is more
on managing additions to PP&E than on managing depreciation and
amortization expense because additions to PP&E have a direct impact
on our cash flow, whereas depreciation and amortization are non-
cash accounting measures required under IFRS.

The additions to PP&E before related changes to non-cash working
capital represent PP&E that we actually took title to in the period.
Accordingly, for purposes of comparing our PP&E outlays, we believe
that additions to PP&E before related changes to non-cash working
capital best reflect our cost of PP&E in a period, and provide a more
accurate determination for period-to-period comparisons.

Additions to PP&E for the different segments are described below:

Years ended December 31,
(In millions of dollars)

Additions to PP&E

Wireless
Cable
RBS
Media
Corporate

Total additions to PP&E

2012

2011 % Chg

$ 1,123
832
61
55
71

$1,192
748
55
61
71

$2,142

$2,127

(6)
11
11
(10)
–

1

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 47

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Wireless Additions to PP&E
Wireless PP&E additions for 2012 reflect our strategy to maintain our
leadership in Wireless network deployment, with spending to extend
our LTE footprint,
improve the user experience and network
reliability.

Wireless segment capital expenditures decreased year-over-year by
6%, or $69 million, to $1,123 million and Wireless capital intensity
improved to 17%, from 18% in 2011. The decrease in Wireless
additions to PP&E is attributable to increased spending on the
continued deployment of our LTE network, offset by lower HSPA+
capacity investments and the timing of spend on cell site construction,
customer billing systems and the development costs of the Rogers
One Number service incurred in the prior year.

Cable Additions to PP&E
The Cable segment capital expenditures increased year-over-year by
$84 million, or 11%, during 2012 to $832 million, and accordingly,
Cable’s capital intensity increased to 25% from 23% in 2011. This
increase was driven by continued investments in the cable network to
enhance the customer experience through increased speed and
performance of our Internet service and capacity enhancements to
our digital network to allow for incremental HD and on-demand
services to be added. Higher analog to digital subscriber migration
activity and investments in customer premise equipment related to
the Next Box 2.0 program also contributed to the increase in
additions to PP&E, partially offset by timing of spend on projects
related to customer billing systems.

2012 ADDITIONS TO PP&E
(%)

WIRELESS  52%

$2.1

BILLION

CABLE 39%

RBS 3%
MEDIA 3%
CORPORATE 3%

RBS Additions to PP&E
The increase in RBS PP&E additions for 2012 reflects increased activity
and timing of expenditures on customer networks and support
capital.

Media Additions to PP&E
Media’s PP&E additions during 2012 primarily reflects expenditures on
digital and broadcast systems and infrastructure upgrades for Sports
Entertainment facilities.

EMPLOYEES
Employee salaries and benefits represent a material portion of our
expenses. At December 31, 2012, we had 26,801 (2011 – 28,745)
employees across all of our operating groups, including our shared
services organization and corporate office. Total salaries and benefits
for employees (both full and part-time) in 2012 was approximately
$1,813 million, up from $1,742 million in 2011. This was due to higher
baseball player costs, higher employee benefit costs and an increase
in stock-based compensation expense compared to 2011 due to a
larger increase in our stock price.

48 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

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SUMMARY OF QUARTERLY RESULTS AND KEY PERFORMANCE INDICATORS
The following table contains our quarterly consolidated financial results and key performance indicators for 2012 and 2011.

Quarterly Consolidated Financial Summary

(In millions of dollars, except per share amounts)

Operating revenue

Wireless
Cable
RBS
Media
Corporate items and intercompany

eliminations

2012

2011

Full
Year

Q4

Q3

Q2

Q1

Full
Year

Q4

Q3

Q2

Q1

$

7,280 $
3,358
351
1,620

1,920 $
852
88
434

1,889 $
838
86
392

1,765 $
843
90
440

1,706
825
87
354

$

7,138 $
3,309
405
1,611

1,826 $
838
93
428

1,832 $
826
96
407

1,759 $
832
100
437

1,721
813
116
339

(123)

(33)

(29)

(32)

(29)

(117)

(30)

(30)

(31)

(26)

Total operating revenue

12,486

3,261

3,176

3,106

2,943

12,346

3,155

3,131

3,097

2,963

Adjusted operating profit (loss)(1)

Wireless
Cable
RBS
Media
Corporate items and intercompany

eliminations

3,063
1,605
89
190

687
421
27
75

843
403
22
50

796
403
22
79

(113)

(34)

(30)

(24)

737
378
18
(14)

(25)

3,036
1,549
86
180

670
403
20
44

815
367
19
55

761
397
21
91

(112)

(36)

(29)

(26)

790
382
26
(10)

(21)

Adjusted operating profit(1)

4,834

1,176

1,288

1,276

1,094

4,739

1,101

1,227

1,244

1,167

Stock-based compensation (expense)

recovery

Integration, restructuring and acquisition

expenses

Settlement of pension obligations

Operating profit(1)
Depreciation and amortization
Impairment of assets

Operating income
Finance costs
Share of income (loss) of associates and joint

ventures

Other income (expense), net
Net income before income taxes
Income tax expense

Net income from continuing operations
Loss from discontinued operations

Net income

Earnings per share from continuing

operations:

Basic
Diluted

Earnings per share:

Basic
Diluted

Net income
Loss from discontinued operations

Net income from continuing operations
Add (deduct):

Stock-based compensation expense

(recovery)

Integration, restructuring and acquisition

expenses

Settlement of pension obligations
Loss on repayment of long-term debt
Impairment of assets
Gain on spectrum distribution
Income tax impact of above items
Income tax adjustment, legislative tax

change

$

$

$
$

$
$

$

$

(77)

(92)
–

4,665
(1,819)
(80)

2,766
(664)

235
15
2,352
(620)

(57)

(10)
–

1,109
(453)
(80)

576
(176)

237
4
641
(112)

(26)

(7)
–

1,255
(437)
–

818
(169)

(8)
2
643
(177)

12

(33)
–

1,255
(466)
–

789
(159)

3
4
637
(224)

1,732 $
(32)

529 $
–

466 $
–

413 $
(13)

(6)

(42)
–

1,046
(463)
–

583
(160)

3
5
431
(107)

324
(19)

(64)

(56)
(11)

4,608
(1,743)
–

2,865
(738)

7
1
2,135
(545)

(34)

(20)
–

1,047
(454)
–

593
(158)

3
(6)
432
(97)

19

(15)
–

1,231
(427)
–

804
(146)

1
–
659
(162)

(41)

(17)
(11)

1,175
(444)
–

731
(166)

–
5
570
(157)

$

1,590 $
(27)

335 $
(8)

497 $
(6)

413 $
(3)

(8)

(4)
–

1,155
(418)
–

737
(268)

3
2
474
(129)

345
(10)

1,700 $

529 $

466 $

400 $

305

$

1,563 $

327 $

491 $

410 $

335

3.34 $
3.32 $

1.03 $
1.02 $

0.90 $
0.90 $

0.79 $
0.77 $

3.28 $
3.26 $

1,700 $
32

1.03 $
1.02 $

529 $
–

0.90 $
0.90 $

466 $
–

0.77 $
0.75 $

400 $
13

$
$

$
$

$

0.62
0.61

0.58
0.57

305
19

2.93 $
2.91 $

0.63 $
0.63 $

0.92 $
0.88 $

0.76 $
0.75 $

2.88 $
2.86 $

1,563 $
27

0.61 $
0.61 $

327 $
8

0.91 $
0.87 $

491 $
6

0.75 $
0.74 $

410 $
3

1,732 $

529 $

466 $

413 $

324

$

1,590 $

335 $

497 $

413 $

77

57

26

92
–
–
80
(233)
(14)

54

10
–
–
80
(233)
12

–

7
–
–
–
–
(4)

–

(12)

33
–
–
–
–
(10)

54

6

42
–
–
–
–
(12)

–

64

56
11
99
–
–
(56)

(28)

34

20
–
–
–
–
(11)

(28)

(19)

15
–
–
–
–
(4)

–

41

17
11
–
–
–
(13)

–

0.62
0.62

0.60
0.60

335
10

345

8

4
–
99
–
–
(28)

–

Adjusted net income(1)

$

1,788 $

455 $

495 $

478 $

360

$

1,736 $

350 $

489 $

469 $

428

Adjusted earnings per share from continuing

operations(1):

Basic
Diluted

Additions to PP&E
Pre-tax free cash flow

$
$

$
$

3.45 $
3.43 $

2,142 $
2,029 $

0.88 $
0.88 $

707 $
296 $

0.96 $
0.96 $

528 $
589 $

0.92 $
0.91 $

458 $
656 $

0.69
0.68

449
488

$
$

$
$

3.20 $
3.17 $

2,127 $
1,973 $

0.66 $
0.66 $

653 $
289 $

0.90 $
0.90 $

559 $
510 $

0.86 $
0.85 $

520 $
564 $

0.77
0.77

395
610

(1)

As defined. See the section “Key Performance Indicators and Non-GAAP Measures”.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 49

 
 
 
The quarterly trends in RBS operating profit margin primarily reflect
the ongoing shift from lower-margin off-net legacy long distance and
data services to higher-margin on-net next generation IP-based
services.

The quarterly trends in Media’s results are generally attributable to
increased
continual
subscriber fees and fluctuations in advertising and consumer market
conditions.

in prime-time programming,

investment

Impact of Seasonality on Quarterly Results
Our operating results are subject to seasonal fluctuations that
materially impact quarter-to-quarter operating results. As a result,
one quarter’s operating results are not necessarily indicative of what
a subsequent quarter’s operating results will be. Wireless, Cable and
Media each have unique seasonal aspects to their businesses:

(cid:129) Wireless’ operating results are influenced by the timing of our
marketing/promotional
of
expenditures
subscriber additions and subsidies, resulting in higher subscriber
acquisition and activation-related expenses in certain periods. Such
heightened activity generally occurs during the third and fourth
quarters, and can also occur or be accentuated by the launch of
popular new wireless handset models.

higher

levels

and

(cid:129) Cable’s operating results are subject

seasonal
fluctuations in subscriber additions and disconnections. Typically,
this is caused by movements of university and college students and
individuals temporarily suspending service for extended vacations
or seasonal relocations, as well as our concentrated marketing
efforts generally conducted during the fourth quarter.

to modest

(cid:129) The seasonality at Media is a result of fluctuations in advertising
and related retail cycles related to periods of increased consumer
activity and to the Major League Baseball season, where revenues
and expenses are concentrated in the spring, summer and fall
months.

RBS does not generally have any unique seasonal aspects to its
business.

Other fluctuations in net income from quarter-to-quarter can also be
attributed to losses on the repayment of debt, foreign exchange gains
or losses, changes in the fair value of derivative instruments, other
income and expenses, impairment of assets and changes in income tax
expense, as described above.

MANAGEMENT’S DISCUSSION AND ANALYSIS

Summary of Fourth Quarter 2012 Results
In the fourth quarter of 2012, consolidated operating revenue
increased by 3% to $3,261 million, compared to $3,155 million in the
same period in 2011. We experienced revenue growth of 5% in
Wireless, 2% in Cable and 1% in Media, partially offset by the 5%
decline in RBS revenue. Consolidated fourth quarter adjusted
operating profit increased 7% year-over-year to $1,176 million, with
3% growth at Wireless, 4% growth at Cable, 70% growth at Media
and 35% growth at RBS. The fourth quarter results generally reflect
improvements made over the year to enhance our cost structure and
to reaccelerate the rate of revenue growth. The results also reflect a
temporary net benefit at Media due to the recently resolved NHL
player
in sports
broadcasting costs as no NHL games were produced or aired in the
fourth quarter.

lockout, which contributed to reductions

During the fourth quarter of 2012, we recorded net income from
continuing operations of $529 million, with basic and diluted
earnings per share from continuing operations of $1.03 and $1.02,
respectively, compared to a net income from continuing operations of
$335 million, with basic and diluted earnings per
share from
in the corresponding
continuing operations of $0.63, respectively,
period of 2011.

Impact of Trends on Quarterly Results
In addition to the seasonal trends described above, revenue and
operating profit across all of our businesses can fluctuate from
changes in general economic conditions.

The quarterly trends in Wireless revenue and operating profit reflect
the growing number of wireless voice and data subscribers, increased
handset subsidies driven by the consumer shift towards smartphones,
and a modest decrease in blended ARPU reflective of ongoing
changes in wireless voice pricing. Wireless has continued its strategy
of
targeting higher value postpaid subscribers, which has also
contributed to the significantly heavier mix of postpaid versus
prepaid subscribers. Growth in both our customer base and overall
market penetration have been accompanied by coincident increases
over time in customer service, retention, credit and collection costs.
However, much of these cost increases have been offset by operating
efficiency gains.

The quarterly trends in Cable services revenue and operating profit
increases are primarily due to greater penetration and usage of its
Internet, digital and telephony products and services, combined with
pricing changes made over the past year.

50 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

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4. CONSOLIDATED LIQUIDITY AND FINANCING

LIQUIDITY AND CAPITAL RESOURCES

The following table shows the summary of consolidated cash flows:

Taking into account the opening bank advances of $57 million at the
beginning of 2012 and the activities described above, the cash and
cash equivalents at December 31, 2012 were $213 million.

Years ended December 31,
(In millions of dollars)

Cash provided by operating activities
Less:

2012

2011 % Chg

$ 3,421

$ 3,791

(10)

2012 USES OF CASH 
(In millions of dollars)

Cash used in investing activities
Cash used in financing activities

(2,834)
(317)

(2,831)
(972)

–
(67)

Change in cash and cash equivalents

$

270

$

(12)

n/m

Cash Provided by Operating Activities
For 2012, cash provided by operations before changes in non-cash
operating items, which is calculated by removing the effect of all non-
cash items from net income, increased to $4,729 million, from $4,698
million in 2011. Taking into account
in non-cash
operating working capital items, income taxes paid and interest paid
for 2012, cash generated from operations was $3,421 million,
compared to $3,791 million in 2011. The increase in non-cash working
capital and other items for 2012 primarily includes:

the changes

(cid:129) cash used for non-cash working capital items of $248 million, up
$79 million from 2011. These items include a $131 million increase
in other assets primarily due to the increase in inventory and other
prepaids and a $140 million decrease in accounts payable and
accrued liabilities; and

(cid:129) income taxes paid of $380 million, an increase of $281 million over
2011, as a result of using nearly all of our remaining income tax
loss carryforwards.

Cash Used in Investing Activities
Cash used in investing activities was $2,834 million, compared to
$2,831 in 2011, and includes:

(cid:129) additions to PP&E of $2,006 million,

including $136 million of

related changes in non-cash working capital;

(cid:129) net investments of $707 million for acquiring theScore and our

37.5% interest in MLSE; and

(cid:129) payments of program rights and other investments of $121 million.

Cash Used in Financing Activities
Cash used in financing activities was $317 million, compared to $972
million in 2011, and includes:

(cid:129) $1.1 billion in proceeds from issuance of long-term debt;

(cid:129) $250 million net repayment of bank debt;

(cid:129) $350 million for purchase for cancellation of Class B Non-Voting

shares; and

(cid:129) $803 million payment of dividends.

$4,251

2012

Cash PP&E expenditures: $2,006

Net repayments under credit facility: $250

Repurchase of shares: $350

Dividends: $803

Acquisitions and other net investments: $738

Additions to program rights: $90
Transaction costs: $14

PRE-TAX FREE 
CASH FLOW 
(In millions of dollars)

WEIGHTED AVERAGE COST 
OF LONG-TERM DEBT 
(%)

$2,181

$1,973

$2,029

6.68%

6.22%

6.06%

2010

2011

2012

2010

2011

2012

Bank Credit Facilities
In July 2012, Rogers entered into a new, five-year $2.0 billion
syndicated bank credit facility maturing in July 2017.
It replaces
Rogers’ prior $2.4 billion bank credit facility that was set to expire in
July 2013, extending Rogers’ long-term liquidity. The new bank credit
facility is used for general corporate purposes.

At December 31, 2012, there were no advances outstanding under
this facility and our cash and cash equivalents were $213 million that,
together with the committed funding available under the accounts
receivable securitization program discussed below, provides
for
$3.1 billion of available liquidity.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 51

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Accounts Receivable Securitization Program
On December 31, 2012 we entered into an accounts receivable
securitization program. It enables us to sell certain trade receivables
into the program with the proceeds recorded in current liabilities as
revolving floating rate loans of up to $900 million. We will continue
to service these accounts receivables and they will continue to be
recorded in current assets on our Statement of Financial Position.

the Company’s accounts

The terms of
receivable securitization
program are committed until its expiry on December 31, 2015. Initial
funding was received on January 14, 2013. The buyer’s interest in
these trade receivables ranks ahead of the Company’s interest. The
buyer of the Company’s trade receivables has no further claim on any
of our other assets.

Debt Issuances and Redemptions
In June 2012, we issued $500 million of 3.0% Senior Notes due 2017
(the “2017 Notes”) and $600 million of 4.0% Senior Notes due 2022
(the “2022 Notes”). The net proceeds from the offering were $1,091
million after deducting the original issue discount and debt issuance
costs. The net proceeds were used to repay outstanding advances
under our bank credit facility and for general corporate purposes,
which included funding a portion of our ownership interest in MLSE.

In March 2011, we issued $1,450 million of 5.34% Senior Notes due
2021 and $400 million of 6.56% Senior Notes due 2041. The net
proceeds from the offerings were approximately $1,840 million after
deducting the original issue discount and debt issuance costs. The net
proceeds were used to fund the March 2011 redemption of two
public debt issues maturing in 2012, together with the termination of
the associated Debt Derivatives and to partially repay outstanding
advances under our bank credit facility.

In March 2011, we also redeemed the outstanding principal amount
of our US$350 million 7.875% Senior Notes due 2012 and the
outstanding principal amount of our US$470 million 7.25% Senior
Notes due 2012. Concurrently with the redemptions of these senior
notes, we terminated the associated Debt Derivatives. The total cash
expenditure was approximately $1,208 million, consisting of $878
million for the redemption of the senior notes and $330 million to
terminate the Debt Derivatives.

RATIO OF DEBT TO
ADJUSTED OPERATING PROFIT 

2.1x

2.2x

2.3x

2010

2011

2012

52 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

Share Repurchases
In February 2012, we renewed our normal course issuer bid (“NCIB”)
to repurchase Class B Non-Voting shares of RCI for a further one-year
period. This allows us to purchase up to the lesser of 36.8 million Class
B Non-Voting shares, representing approximately 9% of the then-
issued and outstanding Class B Non-Voting shares, and that number
of Class B Non-Voting shares that can be purchased under the NCIB
for an aggregate purchase price of $1.0 billion.

During 2012, we purchased for cancellation 9,637,230 Class B Non-
Voting shares for $350 million. All of these shares were purchased
directly under the NCIB.

During 2011, we purchased for cancellation 30,942,824 Class B Non-
Voting shares for $1,099 million. Of these shares, 21,942,824 were
purchased for cancellation directly under the NCIB for $814 million,
and the remaining 9,000,000 were purchased for cancellation
pursuant to private agreements with arm’s-length third party sellers
for $285 million.

In February 2013, RCI filed a notice with the TSX of our intention to
renew our NCIB for our Class B Non-Voting shares for a further one-
year period. Subject to acceptance by the TSX, the TSX notice provides
that RCI may, during the twelve-month period,
commencing
February 25, 2013 and ending February 24, 2014, purchase on the TSX,
the New York Stock Exchange (“NYSE”) and/or alternate trading
systems up to the lesser of 35.8 million Class B Non-Voting shares and
that number of Class B Non-Voting shares that can be purchased
under the NCIB for an aggregate purchase price of $500 million.

The actual number of Class B Non-Voting shares purchased under the
NCIB and the timing of such purchases will be determined by
management considering market conditions, stock prices, our cash
position and other factors.

Capital Resources
Our capital resources consist primarily of cash flow from operations,
cash and cash equivalents, available lines of credit, accounts
receivable securitization and long-term debt issuances.

information is

This
forward-looking and should be read in
conjunction with the section “Caution Regarding Forward-Looking
Statements, Risks and Assumptions” and the related disclosures for
the various economic, competitive and regulatory assumptions,
factors and risks
future financial and
operating results to differ from those currently expected.

that could cause actual

On a consolidated basis, we anticipate that we will generate a net
cash surplus in 2013 from our operations. We expect that we will have
sufficient capital resources to satisfy our cash funding requirements in
2013,
including the funding of dividends on our common shares,
taking into account cash from operations and the amount available
under our $2.0 billion bank credit facility and our $900 million
accounts receivable securitization program. At December 31, 2012,
there were no restrictions on the flow of funds between subsidiary
companies or between RCI and any of its subsidiaries.

In the event that we require additional funding, we believe that any
such funding requirements may be satisfied by issuing additional debt
financing, which may include the restructuring of our existing bank
credit facility or issuing public or private debt or amending the terms
of our accounts receivable securitization program or issuing equity, all
depending on market conditions. In addition, we may refinance a
portion of existing debt subject to market conditions and other
factors. There is no assurance that this will or can be done.

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Covenant Compliance
We are currently in compliance with all of the covenants under our
debt instruments. At December 31, 2012, there were no financial
leverage covenants in effect other than those pursuant to our bank
credit facility (see Note 17(h) to the 2012 Audited Consolidated
restrictive leverage
Financial Statements). Based on our most
covenants, we would have had the capacity to issue up to
approximately $10.9 billion of additional
long-term debt at
December 31, 2012.

recommendations to purchase, hold or sell the rated securities, nor do
such ratings provide comment as to market price or suitability for a
particular investor. There is no assurance that any rating will remain
in effect for any given period of time, or that any rating will not be
revised or withdrawn entirely by a rating agency in the future if in its
judgment circumstances so warrant. The ratings on RCI’s senior debt
of BBB from Standard & Poor’s and Fitch and of Baa1 from Moody’s
all represent investment grade ratings.

Shelf Prospectuses
Rogers has
two outstanding shelf prospectuses with securities
regulators to qualify debt securities of RCI, one for the sale of up to
$4 billion of debt securities in Canada and the other for the sale of up
to US$4 billion in the U.S. and Ontario. Each of the shelf prospectuses
expires in January 2014.

Credit Ratings
The following information relating to our credit ratings is provided as
it relates to our financing costs and liquidity. Specifically, credit
ratings may affect our ability to obtain short-term and long-term
financing and the terms of such financing. A reduction in the credit
ratings on our debt by the rating agencies, particularly a downgrade
below investment grade ratings, could adversely affect our cost of
financing and our access to sources of liquidity and capital.

In May 2012, Standard & Poor’s Ratings Services affirmed the
corporate credit rating for RCI to be BBB and the rating for RCI’s
senior unsecured debt to be BBB, each with a stable outlook, and
assigned its BBB rating to each of the 2017 Notes and the 2022 Notes.

In May 2012, Fitch Ratings affirmed the issuer default rating for RCI to
be BBB and the rating for RCI’s senior unsecured debt to be BBB, each
with a stable outlook, and assigned its BBB rating to each of the 2017
Notes and the 2022 Notes.

In May 2012, Moody’s Investor Service affirmed the corporate credit
rating for RCI to be Baa1 and the rating for RCI’s senior unsecured
debt to be Baa1, each with a stable outlook, and assigned its Baa1
rating to each of the 2017 Notes and the 2022 Notes.

Credit ratings are intended to provide investors with an independent
measure of credit quality of an issue of securities. Ratings for debt
instruments range along a scale from AAA, in the case of Standard &
Poor’s and Fitch, or Aaa, in the case of Moody’s, which represents the
highest quality of securities rated, to D, in the case of Standard &
Poor’s, C, in the case of Moody’s, and Substantial Risk, in the case of
Fitch, which represents the lowest quality of securities rated. The
not
credit

agencies

assigned

ratings

rating

the

are

by

Employee Benefit Plan Funding
Our pension plans had a deficiency on a solvency basis at
December 31, 2012 of approximately $334 million, and are expected
to have a deficiency on a solvency basis at December 31, 2013.
Consequently,
in addition to our regular contributions, we are
making certain minimum monthly special payments to eliminate the
including
solvency deficiency.
contributions associated with benefits paid from the plans, totalled
approximately $10 million.
In 2013, our total estimated funding
requirements are expected to be $96 million, and will be subject to
annual adjustments thereafter based on various market factors and
staffing assumptions.

the special payments,

In 2012,

As further discussed in the section “Critical Accounting Estimates”,
changes in factors such as the discount rate, the rate of compensation
increase and the expected return on plan assets can impact the
accrued benefit obligation, pension expense and the deficiency of
plan assets over accrued obligations in the future.

Pension Plans Purchase of Annuities
From time to time the Company has made additional
lump-sum
contributions to our pension plans and, in turn, the pension plans
have purchased annuities from insurance companies to fund the
pension benefit obligations for certain retired employees in the
pension plans. The purchase of the annuities relieves us of primary
responsibility for, and eliminates significant risk associated with, the
accrued benefit obligation for the retired employees.

In 2012, we did not make any additional lump-sum contributions to
our pension plans and the pension plans did not purchase additional
annuities.

In 2011, we made a lump-sum contribution of $18 million to our
pension plans, following which the pension plans purchased $68
million of annuities from insurance companies for employees in the
pension plans who had retired between January 1, 2009 and
January 1, 2011. The non-cash settlement loss arising from this
settlement of pension obligations was $11 million.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 53

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

DIVIDENDS ON RCI EQUITY SECURITIES
In February 2013, Rogers’ Board of Directors approved an annualized
dividend rate of $1.74 per Class A Voting and Class B Non-Voting
share, effective immediately, to be paid in quarterly amounts of
$0.435. Such quarterly dividends are only payable as and when
declared by our Board and there is no entitlement to any dividend
prior thereto. This follows the increase to our annualized dividend

rate from $1.42 to $1.58 per Class A Voting and Class B Non-Voting
shares in February 2012.

In 2012, we declared and paid dividends on each of our outstanding
Class A Voting and Class B Non-Voting shares. We paid an aggregate
amount of $803 million in cash dividends, an increase of $45 million
from 2011.

We have declared and paid dividends on each of our outstanding Class A Voting and Class B Non-Voting shares during the past two years, as
follows:

Declaration date

Record date

February 15, 2011
April 27, 2011
August 17, 2011
October 26, 2011

February 21, 2012
April 25, 2012
August 15, 2012
October 24, 2012

March 18, 2011
June 15, 2011
September 15, 2011
December 15, 2011

March 19, 2012
June 15, 2012
September 14, 2012
December 14, 2012

Payment date

April 1, 2011
July 4, 2011
October 3, 2011
January 4, 2012

April 2, 2012
July 3, 2012
October 3, 2012
January 2, 2013

Dividend
per share

$ 0.355
$ 0.355
$ 0.355
$ 0.355

$ 0.395
$ 0.395
$ 0.395
$ 0.395

Dividends paid
(in millions)

$ 195
$ 194
$ 190
$ 187

$ 207
$ 205
$ 204
$ 204

We currently expect that the dividend record and payment dates for
the 2013 declaration of dividends, subject to the declaration by our
Board each quarter at their sole discretion, would be as follows:

Record date

March 15, 2013
June 14, 2013
September 13, 2013
December 13, 2013

Payment date

April 2, 2013
July 3, 2013
October 2, 2013
January 2, 2014

Derivatives are used for
risk-management purposes only. The
Canadian dollar equivalent of our U.S. dollar-denominated long-term
debt illustrated in the table below reflects the contracted foreign
exchange rate for all of our Debt Derivatives,
regardless of
qualifications for accounting purposes as a hedge.

At December 31, 2012, 100% of our U.S. dollar-denominated debt
was hedged on an economic basis, while 91.7% of our U.S. dollar-
denominated debt was hedged on an accounting basis. The Debt
Derivatives hedging our US$350 million Senior Notes due 2038 do not
qualify as hedges for accounting purposes.

INTEREST RATE AND FOREIGN EXCHANGE
MANAGEMENT

Foreign Currency Forward Contracts
In July 2011, we entered into an aggregate US$720 million of foreign
currency forward contracts to hedge the foreign exchange risk on
certain forecast expenditures
(“Expenditure Derivatives”, and
together with Debt Derivatives, “Derivatives”). The Expenditure
Derivatives fix the exchange rate on an aggregate US$20 million per
month of our forecast expenditures at an average exchange rate of
Cdn$0.9643/US$1 from August 2011 through July 2014. As at
December 31, 2012, US$380 million of these Expenditure Derivatives
remain outstanding, all of which qualify for and have been
designated as hedges for accounting purposes.

Economic Hedge Analysis
For the purposes of our discussion on the hedged portion of long-
term debt, we have used non-GAAP measures given that we include
all Debt Derivatives hedging our U.S. dollar-denominated debt,
whether or not they qualify as hedges for accounting purposes. Debt

RATIO OF ADJUSTED OPERATING 
PROFIT TO INTEREST

7.0x

7.1x

6.8x

2010

2011

2012

54 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

Consolidated Hedged Debt Position

(In millions of dollars, except percentages)

U.S. dollar-denominated long-term debt
Hedged with Debt Derivatives
Hedged exchange rate
Percent hedged(1)

Amount of long-term debt at fixed rates:(2)
Total long-term debt
Total long-term debt at fixed rates
Percent of long-term debt fixed

Weighted average interest rate on long-term debt

December 31, 2012

December 31, 2011

U.S.
U.S.

$
$

4,230
4,230
1.1340
100.0%

U.S.
U.S.

$
$

4,230
4,230
1.1340
100.0%

Cdn
Cdn

$ 11,447
$ 11,447
100.0%

6.06%

Cdn
Cdn

$ 10,597
$ 10,347
97.6%

6.22%

(1)

(2)

Pursuant to the requirements for hedge accounting under IAS 39, Financial Instruments: Recognition and Measurement, on December 31, 2012, and December 31, 2011, RCI
accounted for 91.7% of its Debt Derivatives as hedges against designated U.S. dollar-denominated debt. As a result, on December 31, 2012, 91.7% of U.S. dollar-
denominated debt is hedged for accounting purposes compared to 100% on an economic basis.
Long-term debt includes the effect of the Debt Derivatives.

Mark-to-Market Value of Derivatives
In accordance with IFRS, we have recorded our Derivatives using an
estimated credit-adjusted mark-to-market valuation using treasury-
related discount rates together with an estimated bond spread for
term and counterparty for each Derivative. The
the relevant

estimated credit-adjusted values of the Derivatives are subject to
changes in credit spreads of Rogers and its counterparties. At
December 31, 2012, details of the derivative instruments net liability
are as follows:

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(In millions of dollars)

Debt Derivatives accounted for as cash flow hedges:

As assets
As liabilities

Debt Derivatives not accounted for as hedges:

As assets

Net mark-to-market liability Debt Derivatives

Expenditure Derivatives accounted for as cash flow hedges:

As assets

Total

Less net current liability portion

Net long-term liability portion

U.S. $
notional

Exchange
rate

Cdn $
notional

Fair
value

$ 1,600
2,280

1.0252
1.2270

$ 1,640
2,798

$

34
(561)

350

1.0258

359

380

0.9643

366

3

(524)

13

(511)

(136)

$ (375)

Long-Term Debt Plus Net Debt Derivative Liabilities
The aggregate of our long-term debt plus net Debt Derivative
liabilities at the estimated credit-adjusted mark-to-market valuation is
calculated as follows:

Weighted average number of shares outstanding is used for the
purpose of the earnings per share calculation; refer to the section
“Key Performance Indicators and Non-GAAP Measures”.

December 31, 2012 December 31, 2011

(In millions of dollars)

December 31, 2012 December 31, 2011

Long-term debt(1)
Net derivative liabilities
for Debt Derivatives(2)

Total

$ 10,858

$ 10,102

$

524

$ 11,382

$

499

$ 10,601

(1)

(2)

Before deducting fair value decrement arising from purchase accounting and
deferred transaction costs.
Includes current and long-term portions.

Common shares(1)
Class A Voting
Class B Non-Voting

Total common shares

Options to purchase
Class B Non-Voting
shares

Outstanding options
Outstanding options

exercisable

112,462,014
402,788,156

515,250,170

112,462,014
412,395,406

524,857,420

8,734,028

10,689,099

4,638,496

5,716,945

OUTSTANDING COMMON SHARE DATA
Set out below is our outstanding common share data at fiscal year-
end for 2012 and 2011. In 2012, we purchased an aggregate 9,637,230
Class B Non-Voting shares for cancellation pursuant to our NCIB for
approximately $350 million. For additional
information, refer to
Note 21 to our 2012 Audited Consolidated Financial Statements.

(1)

Holders of RCI’s Class B Non-Voting shares are entitled to receive notice of and to
attend meetings of our shareholders but, except as required by law or as
stipulated by stock exchanges, are not entitled to vote at such meetings. If an
offer is made to purchase outstanding Class A Voting shares, there is no
requirement under applicable law or RCI’s constating documents that an offer be
made for the outstanding Class B Non-Voting shares and there is no other
protection available to shareholders under RCI’s constating documents. If an
offer is made to purchase both Class A Voting shares and Class B Non-Voting
shares, the offer for the Class A Voting shares may be made on different terms
than the offer to the holders of Class B Non-Voting shares.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 55

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

TOTAL COMMON SHARES
OUTSTANDING
(In millions)

ANNUALIZED DIVIDENDS
PER SHARE AT YEAR END

2012 CASH RETURNED TO SHAREHOLDERS 
(In millions of dollars)

443.1

112.5

412.4

112.5

402.8

112.5

$1.28

$1.42

$1.58

$1,153

Share buybacks: $350

Dividends: $803

2010

2011

2012

2010

2011

2012

2012

Class B Non-Voting

Class A Voting

COMMITMENTS AND OTHER CONTRACTUAL OBLIGATIONS

Contractual Obligations
Our material obligations under firm contractual arrangements as at December 31, 2012 are summarized below. See also Notes 17, 19 and 26 to
our 2012 Audited Consolidated Financial Statements.

Material Obligations under Firm Contractual Arrangements

Less Than 1 Year

1-3 Years

4-5 Years

After 5 Years

Total

$

348
112
123
112
1,683
327
96
–

$ 1,373
418
171
200
1,988
281
–
17

$ 2,047
–
79
52
136
201
–
10

$ 7,090
59
73
10
73
289
–
6

$ 10,858
589
446
374
3,880
1,098
96
33

$ 2,801

$ 4,448

$ 2,525

$ 7,600

$ 17,374

Amounts reflect principal obligations due at maturity.
Amounts reflect net disbursements due at maturity. U.S. dollar amounts have been translated into Canadian dollars at the Bank of Canada year-end rate.
Purchase obligations consist of agreements to purchase goods and services that are enforceable and legally binding and that specify all significant terms, including fixed or
minimum quantities to be purchased, price provisions and timing of the transaction. In addition, we incur expenditures for other items that are volume-dependent.
Represents expected contributions to our pension plans in 2013. Contributions for the year ended December 31, 2014 and beyond cannot be reasonably estimated, as they
will depend on future economic conditions and may be impacted by future government legislation.

OFF-BALANCE SHEET ARRANGEMENTS

involving business

Guarantees
As a regular part of our business, we enter into agreements that
provide for indemnification and guarantees to counterparties in
combination
transactions
agreements, sales of services and purchases and development of assets.
Due to the nature of these indemnifications, we are unable to make a
reasonable estimate of the maximum potential amount we could be
required to pay counterparties. Historically, we have not made any
significant payment under these indemnifications or guarantees. Refer
to Note 25 to our 2012 Audited Consolidated Financial Statements.

sale and business

Derivative Instruments
As previously discussed, we use derivative instruments to manage our
exposure to interest rate and foreign currency risks. We do not use
derivative instruments for speculative purposes.

Operating Leases
We have entered into operating leases for the rental of premises,
distribution facilities, equipment and wireless towers and other
contracts. The effect of terminating any one lease agreement would
not have an adverse effect on us as a whole. Refer to the section
“Contractual Obligations” and Note 26 to our 2012 Audited
Consolidated Financial Statements.

56 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

(In millions of dollars)

Long-term debt(1)
Debt Derivative instruments(2)
Operating leases
Player contracts
Purchase obligations(3)
Program rights
Pension obligation(4)
Other long-term liabilities

Total

(1)
(2)
(3)

(4)

5. OPERATING ENVIRONMENT

GOVERNMENT REGULATION AND REGULATORY
DEVELOPMENTS
The following discussion relates to government regulation and recent
regulatory developments
that affect Rogers overall. Additional
discussion of regulatory matters and developments specific to the
Wireless, Cable, RBS and Media segments follows this discussion.

Substantially all of our business activities, except for the non-
broadcasting operations of Media, are subject to regulation by one or
more of the following:
(i) the Canadian Federal Department of
Industry, on behalf of the Minister of Industry (Canada) (collectively,
“Industry
the
Telecommunications Act (Canada) (the “Telecommunications Act”)
and the Broadcasting Act (Canada) (the “Broadcasting Act”).

Canada”);

under

CRTC

both

and

the

(ii)

Accordingly, our results of operations could be materially affected by
changes in regulations and by the decisions of these regulators.

Canadian broadcasting operations – including our cable television
systems, radio and television stations, and specialty services – are
licenced (or operated pursuant to an exemption order) and regulated
by the CRTC under the Broadcasting Act. The CRTC is responsible for
regulating and supervising all aspects of the Canadian broadcasting
system with a view to implementing certain broadcasting policy
objectives enunciated in that legislation.

The CRTC is also responsible under the Telecommunications Act for
the regulation of telecommunications carriers, which includes the
regulation of Wireless’ mobile voice and data operations and Cable’s
Internet and telephone services. The CRTC has the power to forebear
from regulating certain services or classes of services provided by
individual carriers. If the CRTC finds that a service or class of services
provided by a carrier is subject to a degree of competition that is
sufficient to protect the interests of users, the CRTC is required to
forebear from regulating those services unless such an order would be
likely to unduly impair the establishment or continuance of a
competitive market for those services. The Minister of Industry issued
a Policy Direction that instructs the CRTC to rely on market forces to
the maximum extent feasible under the Telecommunications Act and
regulate, if needed, in a manner that interferes with market forces to
the minimum extent
and
necessary. All
telecommunications retail services are no longer subject to price
regulation. However, regulations can and do affect the terms and
conditions under which we offer these services.

Cable

our

of

The technical aspects of the operation of radio and television stations,
the frequency-related operations of the cable television networks and
the awarding and regulatory supervision of spectrum for cellular,
messaging and other radio-telecommunications systems in Canada are
subject to the licencing requirements and oversight of Industry
Canada. Industry Canada can and does set technical standards for
telecommunications under the Radiocommunication Act (Canada)
(the “Radiocommunication Act”) and the Telecommunications Act.

to the Copyright Act

The Copyright Board of Canada (“Copyright Board”) is a regulatory
(the
body established pursuant
“Copyright Act”) to oversee the collective administration of copyright
royalties in Canada and to establish the royalties payable for the use
of certain copyrighted works. The Copyright Board is responsible for
the review, consideration and approval of copyright tariff royalties
broadcasting
payable
undertakings, including cable, radio, television and specialty services.

collectives

copyright

Canadian

(Canada)

by

to

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Restrictions on Non-Canadian Ownership and Control
Non-Canadians are permitted to own and control directly or indirectly
up to 33.3% of the voting shares and the related votes of a holding
company that has a subsidiary operating company licenced under the
Broadcasting Act. In addition, up to 20% of the voting shares and the
related votes of the operating licencee company may be owned and
controlled directly or indirectly by non-Canadians. Combined, these
limits can enable effective control of up to 46.7%.

The chief executive officer and 80% of the members of the Board of
Directors of the operating licencee must be resident Canadians. There
are no restrictions on the number of non-voting shares that may be
held by non-Canadians at either the holding-company or licencee-
company level. Neither the Canadian carrier nor its parent may be
otherwise controlled in fact by non-Canadians. Subject to appeal to
the federal Cabinet, the CRTC has the jurisdiction to determine as a
question of fact whether a given licencee is controlled by non-
Canadians.

Pursuant to the Telecommunications Act and associated regulations,
the same rules apply to Canadian carriers such as Wireless, except that
there is no requirement that the chief executive officer be a resident
Canadian.

On June 29, 2012, Bill C-38 amending the Telecommunications Act
passed into law. The amendments exempt
telecommunications
companies with less than 10% of total Canadian telecommunications
market measured by revenue from foreign investment restrictions.
Companies that are successful
in growing their market shares in
excess of 10% of total Canadian telecommunications market revenues
other than by way of merger or acquisitions will continue to be
exempt from the restrictions.

Billing and Contracts with Customers
In October 2012, the CRTC launched a public consultation to obtain
Canadians’ views on a new code for retail wireless services, such as cell
phones and other personal mobile devices, that will culminate with a
public hearing in February 2013. The proceeding, which Rogers
publically encouraged, will establish a mandatory code for mobile
wireless service providers to address the clarity and content of mobile
wireless service contracts and related issues for consumers. More
specifically, the proceeding will address the following points:

(cid:129) The terms and conditions that should be addressed by a code for

cell phones and mobile devices;

(cid:129) To whom the code should apply;

(cid:129) How the code should be enforced; and

(cid:129) How the code’s effectiveness should be assessed.

The proceeding could result
customers.

in amendments

to contracts with

The Quebec Consumer Protection Act amendments, effective June
2010, introduced new provisions applicable to wireless, wireline and
Internet service contracts. These amendments include new rules on
the content of such contracts, the determination of the early
cancellation fees that can be charged to customers, the use of security
deposits and the cancellation and renewal rights of the consumers.
The amendments also established new provisions on the sale of
prepaid cards and the disclosure of related costs.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 57

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Amendments to the Manitoba Consumer Protection Act took effect in
September 2012 and parallel the changes to the Quebec Consumer
Protection Act. Similar legislation also came into effect in September
2012 in Newfoundland and Labrador and has been tabled in Nova
Scotia. A private member’s bill proposing similar legislation has been
introduced in New Brunswick.

In April 2012, the Ontario government announced that it would be
introducing legislation addressing wireless bills and contracts. The
legislation seeks
to ensure that contracts are written in plain
language and spell out which services come with the basic fee and
which would result in a higher bill. It requires providers to obtain
consent in writing before they renew or amend a contract. The
legislation also seeks a cap on the cost of cancelling a fixed-term
contract that would vary depending on the circumstances of the
contract. The proposed legislation, which would affect new contracts,
would take effect six months after being passed and would also cover
existing agreements that are amended, renewed or extended after
that date. This initiative ceased for the time being when the Ontario
Legislature was prorogued in October 2012.

WIRELESS REGULATION AND REGULATORY
DEVELOPMENTS

Consultation on the Renewal of Cellular and Personal
Communications Services (“PCS”) Spectrum Licences
In March 2011, Industry Canada released its decisions regarding the
renewal process for cellular and PCS licences that began expiring that
month. The fundamental determinations were as follows:

(cid:129) At the end of the current licence term and where licencees are in
compliance with all conditions of licence, new cellular and PCS
licences will be issued with a term of 20 years; and

(cid:129) The previously existing annual fee of $0.0351 per MHz per
population of the licenced area will continue to apply to all cellular
and PCS licences, including those initially assigned by auction. The
Minister of Industry Canada may review and amend the fees during
the licence term after further consultation with licencees.

A determination regarding existing research and development
conditions of licence was not released at this time and will be
released separately. A decision has not been made to date, and until
such a time, the current conditions of licence remain in effect.

Consultations on Policy and Technical Frameworks for the
Auction of 700 MHz Band and 2500-2690 MHz Bands
In March 2012,
Industry Canada released its policy and technical
framework for the auction of spectrum in the 700 MHz and 2500-2690
MHz spectrum bands.

These are the key aspects of the policy regarding the 700 MHz
spectrum:

(cid:129) Industry Canada did not establish a set-aside as it did in the 2008
Advanced Wireless Services (“AWS”) spectrum auction, and instead
adopted an auction cap. There are four blocks of spectrum that are
considered “prime”. Large domestic wireless carriers are restricted
to a single block of “prime” spectrum, while all other carriers are
held to two such blocks. Rogers, Bell and TELUS will be considered
large carriers nationally, while SaskTel and MTS will be considered
such in Saskatchewan and Manitoba, respectively.

(cid:129) Bidders designated as associated entities are not allowed to bid
separately in the auction. The definition of “associated entities”
will be determined in an upcoming consultation.

(cid:129) To encourage rural deployments, single carriers who win two
paired blocks, or two carriers who share their two paired blocks,
are required to use their 700 MHz spectrum to provide coverage to
90% of their HSPA+ territory within five years and 97% within
seven years.
Industry Canada will also draft general roll-out
requirements under their next consultation.

58 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

(cid:129) Industry Canada will use Tier 2 licence areas, which consist of 14
large service areas covering all of Canada, that generally are the
same size as individual provinces.

(cid:129) The auction is expected to occur in the second half of 2013.

A decision on the matters to be addressed in the subsequent
consultation noted above is expected in the first quarter of 2013.

These are the key aspects of the policy regarding the 2500-2690 MHz
spectrum:

(cid:129) Industry Canada adopted a spectrum cap (not an auction cap like in
the 700 MHz auction). No carrier participating in the auction may
possess more than 40 MHz of 2500-2690 MHz spectrum. Rogers is
grandfathered with respect to our holdings in those situations
where we already hold more than 40 MHz of this spectrum. We will
not be required to return spectrum.

(cid:129) The status of associated entities will be decided in an upcoming

consultation.

(cid:129) There is no special

for 2500-2690 MHz
spectrum. A general roll-out rule will be determined in the next
consultation.

requirement

roll-out

(cid:129) The auction is expected to occur in 2014.

In October 2012,
Industry Canada released its consultation paper
seeking comments on licencing considerations related to auction
format, rules and processes, as well as on conditions of licence for
spectrum in the 2500-2690 MHz band.

Roaming and Network Sharing Policy
Industry Canada’s policy framework for the AWS Spectrum auction
prescribes that all carriers are allowed to roam on the networks of
other carriers outside of their licenced territories at commercial rates.
New entrants are able to roam at commercial rates on the networks
of incumbent carriers for five years within their licenced territories
and for 10 years nationally. National new entrant licencees are
entitled to five years of roaming and a further five years if they
comply with specified roll-out requirements. Roaming privileges
enable new entrants, which are defined as carriers with less than 10%
of Canadian wireless revenue, to potentially enter the market on a
broader geographic scale more quickly.

We have entered into roaming agreements with a number of new
Industry Canada also
entrants at commercially negotiated rates.
mandated antenna tower and site sharing for all holders of spectrum
licences, radio licences and broadcasting certificates. All of these entities
must share towers and antenna sites, where technically feasible, at
commercial rates. We have reached commercial agreements for antenna
tower and site sharing with several new entrants.

The roaming capabilities must provide connectivity for digital voice
and data services regardless of the spectrum band or underlying
technology used.
In addition, a host network carrier is neither
required to provide a roamer with a service that the carrier does not
provide to its own subscribers, nor to provide a roamer with a service,
or level of service, that the roamer’s network carrier does not provide.
The policy does not require seamless communications handover.

In February 2012,
mandatory roaming and tower sharing.
following proposals:

Industry Canada began a consultation on
It currently makes the

(cid:129) Industry Canada proposes expanding mandatory roaming. Any
licencee can ask any other licencee to roam on their network
whether they have spectrum in territory or not. The duration is
indefinite.

(cid:129) Industry Canada proposes to keep the current seamless handover

rules and not require seamless handover.

(cid:129) Rates would continue

to be determined by

commercial

negotiations.

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(cid:129) Parties to arbitration would be able to refer to negotiation failures

after 60 days instead of 90.

A decision on these matters is expected in the first quarter of 2013.

the reselling ISP was put in place. A fixed monthly access fee per end user
of the reselling ISP as well as one-time installation and maintenance fees
will apply in addition to the usage charge. The new rate structure came
into effect in February 2012.

CABLE REGULATION AND REGULATORY
DEVELOPMENTS

Vertical Integration
The CRTC’s Broadcasting Regulatory Policy CRTC 2011-601 (“Policy”)
sets out the Commission’s decisions on its regulatory framework for
vertical integration in the broadcasting sector. Vertical integration
refers
control by one entity of both
programming services, such as conventional television stations, or pay
and specialty services as well as distribution services, such as cable
systems or direct-to-home (“DTH”) satellite services. The Policy does
the following:

to the ownership or

(cid:129) Prohibits companies from offering television programs on an
exclusive basis to their mobile or Internet subscribers. Any program
broadcast on television,
including hockey games and other live
events, must be made available to competitors under fair and
reasonable terms.

(cid:129) Allows companies to offer exclusive programming to their Internet
or mobile customers provided that it is produced specifically for an
Internet portal or a mobile device.

(cid:129) Adopts a code of conduct to prevent anti-competitive behaviour
and ensure all distributors, broadcasters and online programming
services negotiate in good faith. To protect Canadians from losing
a television service during negotiations, broadcasters must
continue to provide the service in question and distributors must
continue to offer it to their subscribers.

(cid:129) Directed the vertically integrated entities to report by April 2012
on how they have provided consumers with more flexibility in the
services that they can subscribe to through, for example, pick-and-
pay models. In its April report, Rogers presented the results of a
market trial it conducted in London, Ontario providing additional
programming flexibility to consumers.

New Media Proceeding Follow-Up
With regard to the CRTC’s authority to levy a tax from ISPs like Rogers
to fund the creation and promotion of Canadian “webisodes”, in
February 2012 the Supreme Court of Canada upheld a lower court
decision that ISPs cannot be regulated under the Broadcasting Act. As
a result,
ISPs are not considered to be acting as broadcasters by
offering connectivity to television and movie websites, and they
cannot be regulated under the Broadcasting Act.

Review of Broadcasting Regulations
In November 2012, the Supreme Court ruled that the CRTC did not
have the authority to implement the value for signal regime outlined
in Broadcasting Decision 2010-167. As a result, broadcasters will
continue to charge rates to broadcasting distribution undertakings
under the existing regulatory framework. The decision is consistent
with the recommendations put forward by Rogers.

CRTC Review of Wholesale Internet Service Pricing and Usage-
Based Billing
In February 2011, the CRTC initiated a proceeding to review its previous
decisions on the pricing of wholesale Internet services whereby reselling
ISPs would be subject to additional charges when their end users
exceeded specific bandwidth caps. In November 2011, the CRTC released
Telecom Regulatory Policy 2011-703, rejecting additional wholesale
charges based on specific end-user traffic volumes. In place of these
charges, a monthly usage-based wholesale fee based on the capacity of
the interconnecting facility between the facilities-based wholesaler and

Applications
to the CRTC to review and vary the decision by
to the rates
increasing the usage-based wholesale fees closer
originally requested were filed by Videotron, Shaw and Rogers and by
Bell and MTS Allstream. The reselling ISPs have also filed applications
seeking lower rates. Decisions on the applications remain pending.

CRTC Network Interconnection Decision
In January 2012, the CRTC altered the wireless interconnection rules
so that in order to become a wireless competitive local exchange
carrier (“CLEC”) a wireless carrier is no longer required to meet the
CLEC obligations related to equal access and supply of directory
listings to other LECs. A wireless CLEC is entitled to shared-cost, bill
and keep, and local
interconnection arrangements. Regarding IP
interconnection, the CRTC determined that in areas where a carrier
uses IP to transfer telephone calls to either an affiliated or an
unaffiliated provider, it must provide a similar arrangement to any
it. Companies must negotiate a
other provider
commercial agreement within six months of a formal request.
If
agreement cannot be reached within six months, either party may
request
anticipates
significant progress within a year after an
implementation or
agreement has been negotiated. The implementation of the decision
will be favourable to Rogers, as it allows the Company to use a more
efficient technology for IP interconnection.

intervention.

Commission

that asks

CRTC

The

for

MEDIA REGULATION AND REGULATORY
DEVELOPMENTS

Licence Renewals
The CRTC considers group-based (conventional and discretionary
specialty) licence renewal applications for major media companies,
including Rogers Media. The Rogers group includes the City and
OMNI conventional
television stations and specialty services G4
Canada, Outdoor Life Network, The Biography Channel (Canada), FX
(Canada) and CityNews Channel.
In July 2011, the Rogers Media
stations were given three-year licence renewals expiring August 31,
2014, with terms that recognized the different situation of the group
in comparison to the three other large English-language Canadian
broadcast groups, Bell Media, Corus Entertainment and Shaw Media.

Distant Signals
Conventional television stations must consent to the carriage of their
local signals into distant markets. Under this regime, BDUs that want
to carry time-shifted U.S. signals must get prior consent from each of
the three large English-language networks besides CBC (CTV, Global
and City) to carry their signals in those time zones. Rogers Media is
currently in negotiations with various distributors for carriage of
distant signals.

Regulatory Approval of Recent Acquisitions
In December 2011, Rogers and Bell Canada announced an agreement
to purchase a 75% interest in MLSE. This transaction was subject to
approval by the Competition Bureau, which reviewed it to determine
whether it would result in a substantial lessening or prevention of
competition. As part of this purchase of MLSE, we also acquired
jointly with Bell Canada, of three Category 2
effective control,
television licences, Leafs TV, Raptors TV and GolfTV and two
unlaunched Category 2 services, Mainstream Sports and Live Music
Channel. In May 2012, the Competition Bureau issued a No-Action
Letter to Bell and Rogers indicating that the Commissioner of
the proposed
Competition (“Commissioner”) would not contest

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 59

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

acquisition. In July 2012, the CRTC approved the transfer of the five
television licences held by MLSE in which Rogers subsequently
completed a 37.5% investment.

In the first quarter of 2012, Rogers Media announced an agreement
to purchase the Saskatchewan Communications Network, an over-the-
the CRTC approved the
air broadcast
acquisition.

In June 2012,

station.

In August 2012, Rogers announced that it had entered into an
agreement to purchase 100% of the outstanding shares of Score
Media Inc. for $167 million. As part of this transaction, Rogers also
received a 10% interest in Score Media’s digital media assets, which
has been spun out as a separate entity called Score Digital. Score
Media Inc. includes theScore Television Network, a national specialty
TV service providing sports news,
information, highlights and live
event programming across Canada. This transaction is subject to
regulatory approval, anticipated in the first half of 2013, following
which Rogers will wholly own and control
theScore Television
Network and its related television assets.

Further in regard to theScore Media Inc. transaction in October of
2012, the $167 million purchase price was paid and the shares of
Score Media were transferred to an interim CRTC-approved trust that
is responsible for the independent management of the business in the
normal course of operations until CRTC approval is obtained. The
ultimate control over theScore Media business will not transfer to
In addition, Rogers holds
is obtained.
Rogers until such approval
approximately 11.8% of the outstanding shares of Score Digital,
which includes 10% that will be issued in connection with this
transaction and approximately 1.8% of the shares of Score Digital
received by Rogers as partial payment for our shareholdings in Score
Media prior to the acquisition.

COMPETITION IN OUR BUSINESSES
We currently face significant competition in each of our Wireless,
Cable, RBS and Media businesses from entities that provide similar
services. Each of our segments also faces competition from entities
that use alternative communications and transmission technologies
and may face competition from other technologies being developed
or to be developed in the future. This section contains a discussion of
the specific competition facing each of our Wireless, Cable, RBS and
Media businesses.

Wireless Competition
With approximately 27 million subscribers, Canada’s wireless industry
is highly competitive. Competition for wireless subscribers is based on
services, network coverage,
scope of
service,
price, quality of
sophistication of wireless
technology, breadth of distribution,
selection of devices, branding and marketing. Wireless also competes
with its rivals for dealers and retail distribution outlets.

In the wireless voice and data market, Wireless competes nationally
with Bell and TELUS, as well as newer entrants, various regional
players, resellers, and other emerging providers that use alternative
wireless technologies, such as WiFi “hotspots”.

As previously noted, parity of Wireless networks and handset devices
has dramatically transformed the competitive landscape. This
competition is expected to continue and even intensify. Consolidation
among new entrants or with incumbent carriers could provide greater
competition to Wireless on a regional or national basis. As previously
discussed, in 2013 and 2014, auctions of 700 MHz and 2500-2690 MHz
spectrum respectively, are expected to be held. Rogers will not be
allowed to participate in the auction of
the 2,500-2,690 MHz
spectrum, because the company already holds more than the
maximum 40 MHz of spectrum limit to bid in this auction. The
outcomes of both of these auctions may serve to increase competition
at Wireless.

60 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

Rogers was the first carrier to launch LTE in Canada in 2011. In 2011
Bell Canada launched LTE, and in 2012 both TELUS and MTS launched
LTE networks. The Bell Canada, TELUS, and MTS launches of LTE
enable these companies to provide a wider selection of wireless
devices and to compete for customers who desire the increased
capacity and speed that LTE provides, and this is expected to grow
over time as LTE expands around the world.

Cable Competition
Canadian cable television systems face competition from several
alternative Canadian multi-channel BDUs including Bell TV (previously
Bell ExpressVu), Shaw Direct (previously Star Choice) satellite TV
services and telephone company IPTV services, as well as from the
direct
local and regional
broadcast television signals. There is also competition from the illegal
reception of U.S. direct broadcast satellite services. In addition, the
availability of television shows and movies streaming over the
Internet through providers such as Netflix has become a direct
competitor to Canadian cable television systems.

reception by antenna of over-the-air

Cable’s Internet access services compete with a number of other ISPs
offering residential and commercial dial-up and high-speed Internet
access services. Rogers Hi-Speed Internet services, where available,
compete directly with Bell’s DSL Internet service in the Internet
market in Ontario, with the DSL Internet services of Bell Aliant in New
Brunswick and Newfoundland and various resellers using wholesale
telco DSL and cable Third Party Internet Access services in local
markets.

Cable’s Home Phone services compete with Bell’s wireline phone
service in Ontario and with Bell Aliant’s wireline phone service in New
In addition, Home
Brunswick and Newfoundland and Labrador.
Phone service competes with ILEC local loop resellers (such as Primus)
as well as VoIP service providers (such as Vonage and Primus) riding
over the services of ISPs.

Internet delivery is becoming a direct threat to voice and video service
delivery. Younger generations increasingly use the Internet as a
substitute for traditional wireline telephone and television services.
The use of mobile phones among younger generations has resulted in
some abandonment of wireline telephone service. The number of
wireless-only households is increasing, although the large majority of
homes today continue to use wireline telephone service. In addition,
wireless Internet service is increasing in popularity, although is
generally more expensive and not as fast as wired broadband.

RBS Competition
The Canadian market for enterprise network and communications
services features a wide variety of players, with competitors often
focusing on individual geographic markets where their respective
network assets are most extensive. Although each market presents its
own challenges, with competitors investing in maintaining market
share in these target areas,
there are relatively few national
providers.

In the wireline voice and data market, RBS competes with facilities
In
and non-facilities-based telecommunications
markets where Rogers owns fibre and cable infrastructure, direct
competition is with incumbent fibre-based providers. In Ontario, RBS
products and services compete with Bell, Cogeco Data Services and
Allstream.
In Quebec, competition is predominantly with Bell and
Videotron, and with Bell Alliant and Eastlink in Atlantic Canada.

service providers.

Media Competition
Rogers’ radio stations compete with the other stations in their
respective markets as well as with other media, such as newspapers,
magazines, television, outdoor advertising and digital properties.

radio division competes with other

Competition within the radio broadcasting industry occurs primarily
in individual market areas among individual stations. On a national
level, Media’s
large radio
operators,
including Canadian Broadcasting Corporation, Astral
Media and Corus Entertainment, which own and operate radio
station clusters in markets across Canada. New technologies such as
online web information services, music downloading, portable media
players and online music streaming services also compete for radio
stations’ audience share.

The Shopping Channel competes with various retail stores, catalogue
retailers, Internet retailers and direct mail retailers for sales of its
products. On a broadcasting level, The Shopping Channel competes
with other
channel placement, viewer
attention and loyalty, and particularly with infomercials that sell
products on television.

television channels

for

The Canadian magazine industry is highly competitive, with
companies
competing for both readers and advertisers. This
competition comes from other Canadian magazines and from foreign,
mostly U.S., titles that sell in significant quantities in Canada. Online
information and entertainment websites compete with the Canadian
magazine publications for readership and revenue.

conventional

television and specialty services

Rogers’
compete
principally for viewers and advertisers with other Canadian television
stations that broadcast in their local markets, some of which have
greater national coverage, specialty channels and increasingly with
other distant Canadian signals and U.S. border stations given the
time-shifting capacity available to digital subscribers. Various content
available for viewing and downloading via the internet also represent
competition for share of viewership.

The Rogers Communications Board believes that the Company’s
governance system is effective and that
there are appropriate
structures and procedures in place.

We make detailed information on our governance structures and
practices – including our complete statement of corporate governance
practices, our codes of conduct and ethics, full committee charters,
and Board member biographies – easily available in the Corporate
Governance section within the Investor Relations section of our
website at rogers.com/governance. Also in the Corporate Governance
portion of our website, you will find a summary of the differences
between the NYSE corporate governance rules applicable to U.S.-
based companies and our governance practices as a non-U.S.-based
issuer that is listed on the NYSE.

The Audit Committee reviews the Company’s accounting policies and
practices, the integrity of the Company’s financial reporting processes
and procedures and the financial statements and other relevant
public disclosures to be provided to the public. The Audit Committee
also assists the Board in its oversight of the Company’s compliance
with legal and regulatory requirements relating to financial reporting
and assesses the systems of internal accounting and financial controls
and the qualifications, independence and work of external auditors
and internal auditors.

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assists

Committee

Corporate Governance

The
and makes
recommendations to the Board to ensure the Board of Directors has
developed appropriate systems and procedures to enable the Board
to exercise and discharge its responsibilities. To carry this out, the
Corporate Governance Committee assists the Board in developing,
recommending and establishing corporate governance policies and
practices, and leads
the
performance of the Board and its committees.

the Board in its periodic review of

Sports Entertainment competes with other Toronto professional
teams for audience. The Blue Jays also compete with other Major
League Baseball teams for players and fan base. The Rogers Centre
competes with other local sporting and special event venues.

The Nominating Committee identifies prospective Director nominees
for election by the shareholders and for appointment by the Board
and also recommends nominees for each committee of the Board
including each committee’s Chair.

CORPORATE GOVERNANCE
Rogers’ Board of Directors is fully committed to sound corporate
governance and continually reviews its governance practices and
benchmarks
them against acknowledged leaders and evolving
legislation. We are a family-founded and family-controlled company
and take pride in our proactive and disciplined approach towards
ensuring that Rogers’ governance structures and practices are
deserving of the confidence of the public capital markets.

With the December 2008 passing of Company’s founder and CEO Ted
Rogers, his voting control of Rogers Communications passed to a trust
of which members of the Rogers family are beneficiaries. This trust
holds voting control of Rogers Communications for the benefit of
successive generations of the Rogers family.

As substantial stakeholders who owned approximately 27% of the
equity of the Company as of December 31, 2012, the Rogers family is
represented on our Board and brings a long-term commitment to
oversight and value creation. At the same time, we benefit from
having outside Directors who are experienced business leaders in
North America.

The Compensation Committee assists
the Board in monitoring,
reviewing and approving compensation and benefit policies and
practices.
for
recommending senior management compensation and for monitoring
succession planning with respect to senior executives.

Compensation

responsible

Committee

The

is

The Executive Committee assists
the Board in discharging its
responsibilities in the intervals between meetings of the Board,
including to act
specifically designated and
authorized at a preceding meeting of the Board and to consider
matters concerning the Company that may arise from time to time.

in such areas as

The Finance Committee reviews and reports to the Board on matters
relating to the Company’s investment strategies and general debt and
equity structure.

The Pension Committee supervises
the
Company’s pension plans and reviews the provisions and investment
performance of the Company’s pension plans.

the administration of

For more information, go to rogers.com/governance for a complete
description of Rogers’ corporate governance structure and practices,
biographical information of our Directors and copies of our annual
information circular and proxy.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 61

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

BOARD OF DIRECTORS AND ITS COMMITTEES 

AUDIT

CORPORATE 
GOVERNANCE

NOMINATING

COMPENSATION

EXECUTIVE

FINANCE

PENSION

  CHAIR      

 MEMBER

AS OF FEBRUARY 14, 2013

Alan D. Horn, CA 

Peter C. Godsoe, O.C., O. Ont. 

C. William D. Birchall 

Stephen A. Burch 

John H. Clappison, FCA 

Thomas I. Hull

Philip B. Lind, CM 

John A. MacDonald

Isabelle Marcoux

Nadir H. Mohamed, FCA 

The Hon. David R. Peterson, PC, QC 

Edward S. Rogers 

Loretta A. Rogers 

Martha L. Rogers 

Melinda M. Rogers 

Dr. Charles Sirois 

John H. Tory, O. Ont. 

CORPORATE SOCIAL RESPONSIBILITY
As a responsible corporate citizen, we strive to be a sustainable
business and contribute to a better world. From developing
responsible
in
engaging
communities and tackling climate change, Rogers is firmly committed
to corporate social responsibility (“CSR”). In fact, CSR is becoming
ever more important to our growth, competitive advantage and
engagement with all of our key stakeholders.

employees,

investing

products

to

Our CSR focus areas include:

(cid:129) Product stewardship: Across the product life cycle – from design,
manufacturing and transport to packaging, usage and end-of-life –
we take health, safety, the environment and other issues into
account. We focus on ensuring our offerings meet customer and
community expectations, as well as our own criteria for quality,
social responsibility and environmental respect.

(cid:129) Employee engagement: We want Rogers to be a place in which
employees feel proud, where they look forward to making a
contribution, and where each has the chance to do their best work
every day. To achieve that, we work hard to create a culture of
employee engagement, encourage and respect diversity and
provide leading workplace initiatives, from far-reaching benefits to
customized training, development
assistance
programs.

and personal

(cid:129) Community investment: We stand by the principles of corporate
citizenship and benchmarks for community investment established
by Imagine Canada, committing at least 1% of our net earnings
before taxes annually to charities and non-profit organizations.
Every year, Rogers invests in many worthy causes to help create
vibrant, healthy, talent-rich communities. Our flagship program,
Rogers Youth Fund, supports educational opportunities for at-risk
Canadian youth.

(cid:129) Environmental responsibility: We continue to proactively manage
the environmental aspects of our business. Each year we measure
our carbon footprint and undertake a wide range of initiatives to
increase our energy efficiency,
reduce paper use and divert
materials from our operations from landfills. In addition, we are
focused on building environmental awareness and engagement
among our employees, customers and communities.

(cid:129) Ethical supply chain: Rogers is a large purchaser, with over 37,000
suppliers across Canada and internationally. An ethical supply chain
is pivotal to our reputation and success. We pay special attention to
sound sourcing, production and delivery of supplier products and
services, and have set strong expectations of corporate social
responsibility throughout our supply chain, including compliance
with the Rogers Supplier Code of Conduct.

To learn more about our social, environmental and community contributions and performance, read our annual CSR report at rogers.com/csr.

YOUTH
EDUCATION

LOCAL SHELTERS
& FOOD BANKS

COMMUNITY
TELEVISION

ARTS & CULTURE

ENVIRONMENTAL
STEWARDSHIP

SUPPLIER CODE
OF CONDUCT

RESPONSIBLE
SOURCING

WIRELESS DEVICE
RECYCLING

62 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

is

committed to strengthening its

ENTERPRISE RISK MANAGEMENT
Rogers
risk management
capabilities to protect and enhance shareholder value. The purpose of
risk management is not to eliminate risk but to optimize trade-offs
between risk and return to maximize value to the organization.

The Enterprise Risk Management program at Rogers seeks to ensure
that there is consistency to the methods used in identifying, assessing,
managing, monitoring and communicating risks throughout the
Company and that risk management efforts are aligned with the
Company’s vision, mission, values, strategic and business objectives.

Risk Management Process
A Strategic Risk Assessment process is conducted on an annual basis to
identify and assess the key risks facing Rogers and their potential
impact on the achievement of the Company’s strategic plans. Key
inputs into this assessment include prior risk and audit reports,
industry benchmarks, risk management interviews with key risk
owners and a formal risk survey with management. Emerging risks are
included in the assessment, and risks are prioritized using standard
risk assessment criteria.

Results of
the Strategic Risk Assessment are reported to the
Company’s senior management and to the Audit Committee of the
Board. Enterprise Risk Management monitors the progress of risk
management plans for key risks and reports on the status to senior
management.

These key risks are used as the basis for pushing down the focus of
functional and operational risk management at the business unit
level. A formal risk survey is conducted bi-annually to get feedback
from management on the key risks facing the organization and to
assist in the identification of emerging risks.

The corporate and operational functions monitor the key risks and
the related risk mitigation activities on an ongoing basis to be certain
that the risk mitigation strategies are effective in managing the risk.
Regular updates on the key risks and the related ongoing risk
mitigation
Risk
Management and the responsible Senior Leadership Team.

communicated

Enterprise

activities

are

to

Risk assessment is being formally incorporated into Rogers’ strategic
planning, business planning and internal audit planning processes.

Risk Governance
The Board is responsible,
in its governance role, for overseeing
management with respect to its responsibility for identifying principal
risks and for the implementation of appropriate risk assessment
processes to manage these risks. The Audit Committee supports the
Board through its responsibility to discuss policies with respect to risk
assessment and risk management. In addition, the Audit Committee is
responsible for assisting the Board in the oversight of compliance
with legal and regulatory requirements. The Audit Committee also
reviews with senior management the adequacy of the internal
controls that have been adopted to safeguard assets from loss and
unauthorized use, to prevent, deter and detect fraud and to verify
the accuracy of the financial records and review any special audit
steps adopted in light of material weaknesses or
significant
deficiencies that might be identified.

The Executive Leadership Team is responsible for approving enterprise
risk policies and for the identification, assessment and mitigation of
key risks that impact the Company’s ability to meet its objectives. It is
also responsible for monitoring key risks and action plans on an
ongoing basis.

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The Senior Leadership Team and Line Management are responsible for
the identification, assessment, management and monitoring of business
unit level risks impacting strategy and business plans and reporting to
the Executive Leadership Team and Enterprise Risk Management.

Enterprise Risk Management supports the Audit Committee and the
Board’s responsibility for risk by facilitating a formal Strategic Risk
Assessment process. In addition, Internal Audit conducts a fraud risk
assessment to identify those areas in which significant financial
statement fraud could occur and to ensure that any identified fraud
risks of this nature are mitigated by documented and verified
controls. Rogers Enterprise Risk Management methodology and
policies enable a consistent and measurable approach to risk
management, which relies on the expertise of our management and
employees to identify risks and opportunities as well as implement
risk mitigation strategies as required.

RISKS AND UNCERTAINTIES AFFECTING OUR
BUSINESS
This section describes the principal risks and uncertainties that could
have a material adverse effect on the business and financial results of
the Company and its subsidiaries.

We Are Subject to General Economic Conditions
Our businesses are affected by general economic conditions and
consumer confidence and spending. Recessions, declines in economic
activity and economic uncertainty can erode consumer and business
confidence and reduce discretionary consumer spending. Any of these
factors may negatively affect us through lower demand for our
products and services, including decreased advertising, revenue and
profitability,
increased churn and higher bad debt expense. A
significant proportion of Media’s Broadcasting, Publishing and Digital
revenues are derived from the sale of advertising, which is highly
dependent on general economic conditions.

Poor economic conditions may also have an impact on our pension
plans, as there is no assurance that the plans will be able to earn the
assumed rate of return. As well, market-driven changes may result in
changes in the discount rates and other variables that would result in
Rogers being required to make contributions in the future that differ
significantly
contributions and assumptions
from the current
incorporated into the actuarial valuation process.

We Face Substantial Competition
The competition facing our businesses is described in the section
“Competition in our Businesses”. There can be no assurance that our
current or future competitors will not provide services superior to
those we provide, or at lower prices, adapt more quickly to evolving
industry trends or changing market requirements, enter the market in
which we operate, or introduce competing services. Any of these
factors could reduce our market share or revenues, or increase churn.
Wireless anticipates
the existing
subscriber base as lower pricing offered to attract new customers is
extended to or
requested by existing customers. As wireless
penetration of the population deepens, new wireless customers may
generate lower average monthly revenues than those generated from
existing customers, which could slow revenue growth.

some ongoing re-pricing of

Wireless could face increased competition as a result of recent
changes to foreign ownership and control of wireless licences. This
could result in foreign telecommunication companies entering the
Canadian wireless communications market, through the acquisition of
either wireless licences or a holder of wireless licences. The entry into
the market of such companies with significantly greater capital
resources than Rogers could reduce Wireless’ market share and cause
Wireless’
See the section
to decrease significantly.
“Restrictions on Non-Canadian Ownership and Control” under
“Government Regulation and Regulatory Developments”.

revenues

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 63

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

In addition, the CRTC Broadcasting Distribution Regulations do not
allow Cable or its competitors to obtain exclusive contracts in
buildings where it is technically feasible to install two or more
systems.

we cannot access these facilities, as a result of a natural or manmade
disaster or otherwise, our operations may be significantly affected
and may result in a condition that is beyond the scope of our ability
to recover without significant service interruption and commensurate
revenue and customer loss.

We Are Subject to Various Risks from Competing Technologies
There are several technologies that may impact the way in which our
services are delivered. These technologies include broadband,
IP-
based voice, data and video delivery services; the mass market
deployment of optical fibre technologies to the residential and
business markets; the deployment of broadband wireless access and
wireless services using a radio frequency spectrum to which we may
have limited access. These technologies may result in significantly
different cost structures for the users of the technologies and may
consequently affect the long-term viability of certain of our currently
deployed technologies. Some of these new technologies may allow
competitors to enter our markets with similar products or services
that may have lower cost structures. Some of these competitors may
be larger, with greater access to financial resources than we have.

Improvements in the quality of streaming video over the Internet,
coupled with the increasing availability of television shows and
movies online increases competition to Canadian cable television
If changes in technology are made to any alternative
systems.
Canadian multi-channel
system,
In addition, as
competition with our cable services may increase.
improvements in technology are made with respect to wireless
Internet,
it increasingly becomes a substitute for the traditional
wireline Internet service.

broadcasting

distribution

The increasing utilization of PVRs could influence Media’s capability
to generate television advertising revenues, as viewers are provided
with the opportunity to skip advertising aired on the television
networks. The emergence of subscriber-based satellite and digital
radio products could change radio audience listening habits and
negatively impact the results of Media’s radio stations. Certain
audiences are also migrating to the Internet as more video and audio
content becomes available.

We Are Highly Dependent upon Our Information Technology
Systems
The day-to-day operations of our businesses are highly dependent on
their information technology systems. An inability to operate or
enhance information technology systems to accommodate additional
customer growth and support new products and services could have
an adverse impact on our ability to acquire new subscribers, manage
subscriber churn, produce accurate and timely subscriber invoices,
generate revenue growth and manage operating expenses, all of
which could adversely impact our financial results and position.

In addition, we use industry-standard network and information
technology security, survivability and disaster recovery practices. Our
ongoing success is in part dependent on the protection of our
corporate-business-sensitive data, including our customers’ as well as
employees’ personal
information. This information is considered
company intellectual property and it needs to be protected from
unauthorized access and compromise for which we rely on policies
and procedures as well as IT systems. Failure to secure our data and
the privacy of our customer information may result in non-compliance
with regulatory standards and may lead to negative publicity,
litigation and reputation damage, any of which may result in
customer losses, financial losses and an erosion of public confidence.

Most of our employees and critical elements of
the network
infrastructure and information technology systems are concentrated
in three Ontario locations: our corporate offices in Toronto and
Brampton, and an operations facility in Markham. In the event that

64 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

Network Failures Could Reduce Revenue and Impact Customer
Service
The failure of our networks or key network components could, in
some circumstances, result in an indefinite loss of service for our
customers and could adversely impact our financial results and
position. In addition, we rely on business partners to carry certain of
our customers’ traffic. The failure of one of these carriers might also
cause an interruption in service for our customers that would last
until we could reroute the traffic to an alternative carrier.

Changes in Government Regulations Could Adversely Affect Our
Results
As described in the section of this MD&A “Government Regulation
and Regulatory Developments”, substantially all of our business
activities are regulated by Industry Canada and/or the CRTC. As such,
regulatory changes or decisions made by these regulators could
adversely impact our results of operations on a consolidated basis.
This regulation relates to, among other things, licencing, competition,
the cable television programming services that we must distribute,
wireless and wireline interconnection agreements, the rates we may
charge to provide access to our network by third parties, the resale of
our networks and roaming on our networks, our operation and
ownership of communications systems and our ability to acquire an
interest in other communications systems. In addition, the costs of
providing services may be increased from time-to-time as a result of
compliance with industry or legislative initiatives to address consumer
protection concerns or such Internet-related issues as copyright
infringement, unsolicited commercial e-mail, cybercrime and lawful
access. Our cable, wireless and broadcasting licences may not
generally be transferred without regulatory approval.

Generally, our licences are granted for a specified term and are
subject to conditions on the maintenance of these licences. These
licencing conditions may be modified at any time by the regulators.
The regulators may decide not to renew a licence when it expires, and
any failure by us to comply with the conditions on the maintenance
of a licence could result in a revocation or forfeiture of any of our
licences or the imposition of fines.

The licences include conditions requiring us to comply with Canadian
ownership restrictions of the applicable legislation. We are currently
in compliance with all of these Canadian ownership and control
requirements. However, if these requirements are violated, we would
be subject to various penalties, possibly including,
in the extreme
case, the loss of a licence.

We May Fail to Achieve Expected Revenue Growth from New and
Advanced Services
We expect that a substantial portion of our future revenue growth
may be achieved from new and advanced services. Accordingly, we
have invested and continue to invest significant capital resources in
the development of our networks in order to offer these services.
However, there may not be sufficient consumer demand for these
new and advanced services. Alternatively, we may fail to anticipate or
satisfy demand for certain products and services, or may not be able
to offer or market these new products and services successfully to
subscribers. The failure to profitably attract subscribers to new
products and services, or
failure to keep pace with changing
consumer preferences for products and services, would slow revenue
growth and increase churn and could have a materially adverse effect
on our business, results of operations and financial condition.

We May Engage in Unsuccessful Acquisitions, Divestitures or
Investments
Acquiring complementary businesses and technologies, developing
strategic alliances and divesting portions of our business are part of
our overall business strategy. Services, technologies, key personnel or
businesses of acquired companies may not be effectively assimilated
into our business or service offerings, and our alliances may not be
successful. We may not be able to successfully complete any
divestitures on satisfactory terms, if at all. Divestitures may result in a
reduction in our total revenues and net income.

Our Businesses Are Complex
Our businesses, technologies, processes and systems are operationally
complex and increasingly interconnected. A failure to execute
properly may lead to negative customer experiences, resulting in
increased churn and loss of revenue.

We Are Reliant on Third Party Service Providers through
Outsourcing Arrangements
Through outsourcing arrangements, third parties provide certain
essential components of our business operations to our employees
and
facilities/property
management functions, call centre support, certain installation and
service technicians, certain information technology functions, and
invoice printing. Interruptions in these services can adversely affect
our ability to service our customers.

customers,

including

payroll,

certain

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We have recorded significant amounts of deferred income tax
liabilities and income tax expense. These amounts have been
determined based upon substantively enacted future income tax rates
in effect at the time. A legislative change in these income tax rates
could have a material impact on the amounts recorded.

We have also recorded the benefit of income tax positions that are
more likely than not of being sustained upon examination and are
measured at the amount expected to be realized upon ultimate
settlement with the taxation authorities. Our tax filings are subject to
audits, the results of which could materially change the amount of
income taxes payable or receivable,
actual
indirect taxes payable or receivable and deferred income tax assets or
liabilities and could, in certain circumstances, result in the assessment
of interest and penalties.

income tax expense,

The Changing Competitive Landscape Requires Heightened Focus
on Organizational Structure and Talent
The telecommunications industry is generally competitive with respect
to attracting and retaining a skilled workforce. The loss of certain
employees or changes in morale as a result of events such as
restructuring could, in certain circumstances, impact our revenue and
profitability.

Copyright Tariff Increases Could Adversely Affect Results of
Operations
Copyright tariff pressures continue to affect our services. If fees were
to increase, they could negatively impact our results of operations.

We Have Debt and Interest Payment Requirements That May
Restrict Our Future Operations and Impair Our Ability to Meet
Our Financial Obligations
Our debt may have important consequences, such as:

(cid:129) Making it more difficult to satisfy our financial obligations;

(cid:129) Requiring us to dedicate a substantial portion of any cash flow
from operations to the payment of interest and principal due
under our debt, which would reduce funds available for other
business purposes;

(cid:129) Increasing our vulnerability to adverse economic and industry

conditions;

(cid:129) Limiting our flexibility in planning for, or reacting to, changes in

our business and the industry in which we operate;

(cid:129) Placing us at a competitive disadvantage compared to some of our

competitors that have less financial leverage; or

(cid:129) Constraining our ability to obtain additional financing required to
fund working capital and capital expenditures and for other
general corporate purposes.

Our ability to satisfy our financial obligations depends on our future
operating performance and on economic, financial, competitive and
other factors, many of which are beyond our control. Our business
may not generate sufficient cash flow and future financings may not
be available to provide sufficient net proceeds to meet these
obligations or to successfully execute our business strategy.

We Are and Will Continue to Be Involved in Litigation
the Class Actions Act
In August 2004, a proceeding under
(Saskatchewan) was
commenced against providers of wireless
communications in Canada relating to the system access fee charged
by wireless carriers to some of their customers. The plaintiffs are
seeking unspecified damages and punitive damages, effectively the
In September
reimbursement of the system access fees collected.
2007, the Saskatchewan Court granted the plaintiffs’ application to
have the proceeding certified as a national, “opt-in” class action. As a
national,
outside
“opt-in”
affected
Saskatchewan must
to participate in the
steps
In February 2008, our motion to stay the proceeding
proceeding.
based on the arbitration clause in our wireless service agreements was
granted and the Saskatchewan Court directed that its order,
in
respect of the certification of the action, would exclude from the class
of plaintiffs those customers who are bound by an arbitration clause.

class
action,
take specific

customers

In August 2009, counsel for the plaintiffs commenced a second
proceeding under the Class Actions Act (Saskatchewan), asserting the
same claims as the original proceeding. This second proceeding was
ordered conditionally stayed in December 2009 on the basis that it
was an abuse of process.

The Company’s appeal of the 2007 certification decision was dismissed
by the Saskatchewan Court of Appeal and leave to appeal to the
Supreme Court of Canada was denied in June 2012. The plaintiffs are
presently seeking to extend the time within which they can appeal
the “opt-in” decision of the Saskatchewan Court. No liability has been
recorded for this contingency.

Income and Indirect Tax Amounts May Materially Differ from the
Amounts Expected
We collect, pay and accrue significant amounts of income and indirect
taxes for and to various taxation authorities and believe that we have
adequately provided for
such amounts. However, due to the
complexity of our business operations and the significant judgment
required in interpreting tax legislation and regulations, tax amounts
may be materially different than expected.

In December 2011, a proceeding under the Class Proceedings Act
(British Columbia) was commenced against providers of wireless
communications in Canada relating to the system access fee charged
by wireless carriers to some of their customers. The proceeding
involves, among other
things, allegations of misrepresentations
contrary to the Business Practices and Consumer Protection Act
(British Columbia). The plaintiffs are seeking unquantified damages
and restitution. No liability has been recorded for this contingency.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 65

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

services
among

In June 2008, a proceeding was commenced in Saskatchewan under
that province’s Class Actions Act against providers of wireless
in Canada. The proceeding involves
communications
allegations
contract,
other
of,
misrepresentation and false advertising in relation to the 911 fee
charged by us and the other wireless communication providers in
Canada. The plaintiffs are seeking unquantified damages and
restitution. The plaintiffs intend to seek an order certifying the
proceeding as a national class action in Saskatchewan. No liability has
been recorded for this contingency.

breach

things,

of

We believe that we have adequately provided for income and indirect
taxes based on all of the information that is currently available. The
calculation of applicable taxes in many cases, however, requires
significant judgment in interpreting tax rules and regulations. Our tax
filings are subject to audits, which could materially change the
amount of current and deferred income tax assets and liabilities and
provisions, and could,
in the
assessment of interest and penalties.

in certain circumstances,

result

There exist certain other claims and potential claims against us, none
of which is expected to have a materially adverse effect on our
consolidated financial position.

the uncertainties of

The outcome of all the proceedings and claims against us, including
is subject to future resolution that
the matters described above,
includes
litigation. Based on information
currently known to us, we believe that it is not probable that the
ultimate resolution of any such proceedings and claims, individually
or in the aggregate, will have a material adverse effect on our
consolidated financial position or results of operations. If it becomes
probable that we are liable, a provision will be recorded in the period
in which the change in probability occurs, and such a provision could
be material to our consolidated financial position and results of
operations.

Our Holding Company Structure May Limit Our Ability to Meet
Our Financial Obligations
As a holding company, our ability to meet our financial obligations is
dependent primarily upon the receipt of interest and principal
payments on intercompany advances, rental payments, cash dividends
and other payments from our subsidiaries, together with proceeds
raised by us through the issuance of equity and debt and from the
sale of assets.

Substantially all of our business activities are operated by our
subsidiaries. All of our subsidiaries are distinct legal entities and have
no obligation, contingent or otherwise, to make funds available to us
whether by dividends, interest payments, loans, advances or other
payments,
to payment arrangements on intercompany
advances. In addition, the payment of dividends and the making of
loans, advances and other payments to us by these subsidiaries are
subject to statutory or contractual restrictions, are contingent upon
the earnings of
to various
businesses and other considerations.

those subsidiaries, and are subject

subject

consequently,

We Are Controlled by One Shareholder
Prior to his death in December 2008, Edward S. “Ted” Rogers
controlled a majority ownership of RCI through a private holding
company. Under his estate arrangements, the voting shares of that
company, and,
voting control of RCI and its
subsidiaries, passed to the Rogers Control Trust, of which the trust
company subsidiary of a Canadian chartered bank is trustee and
members of the family of the late Mr. Rogers are beneficiaries. The
Rogers Control Trust holds voting control of the Rogers group of
companies for the benefit of successive generations of the Rogers
family and deals with RCI on the company’s long-term strategy and
direction. As of December 31, 2012, private Rogers family holding

66 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

companies controlled by the Rogers Control Trust together owned
approximately 90.9% of the outstanding RCI Class A Voting shares,
which is the only class of issued shares carrying the right to vote in
most circumstances, and approximately 9.8% of the RCI Class B Non-
Voting shares. Accordingly, the Rogers Control Trust is able to elect all
of our Board of Directors and to control the vote on matters
submitted to a vote of our shareholders.

Spectrum Fees May Increase
Changes to spectrum fees could significantly increase Rogers’ payments
and, as a result, could materially reduce our operating profit. The
timing of fee increases (if any) are unknown, but increases may impact
our current accounting policies under which the spectrum licences are
treated as an indefinite life intangible asset and are not amortized.

There Is No Guarantee That Wireless’ Service Revenue Will Exceed
Increased Handset Subsidies
Wireless’ business model, as is generally the case for other North
American wireless carriers, is substantially based on subsidizing the
cost of the handset to the customer to reduce the barrier to entry,
while in return requiring a term commitment from the customer. For
certain handsets and smartphone devices, Wireless will commit with
the supplier to a minimum subsidy. Wireless’ business could be
materially adversely affected if, by virtue of law or regulation or
negative customer behaviour, Wireless is unable, or is significantly
to require term commitments or early
restricted in its ability,
cancellation fees from its customers or does not receive the service
revenues that it anticipates from the customer term commitment.

The National Wireless Tower Policy Could Increase Wireless’ Costs
or Delay the Expansion of Wireless’ Networks
The policy affects all parties that plan to install or modify an antenna
system,
including PCS, cellular and broadcasting service providers.
Among other things, the policy requires that antenna proponents
must consider the use of existing antenna structures before proposing
new structures and that owners of existing systems must respond to
sharing requests. Antenna proponents must also undertake public
notification using defined processes and must address
local
requirements and concerns. Certain types of antenna installations are
excluded from the requirement to consult with local authorities and
the public.

Wireless Is Dependent on Certain Key Infrastructure and Handset
Vendors, Which Could Impact the Quality of Wireless’ Services or
Impede Network Development and Expansion
Wireless has relationships with a small number of essential network
infrastructure and handset vendors, over which it has no operational
or financial control and only limited influence in how the vendors
conduct their businesses with Wireless. The failure of one of our
network infrastructure suppliers could delay programs to provide
additional network capacity or new capabilities and services across
the business. Handsets and network infrastructure suppliers may,
among other things, extend delivery times, raise prices and limit
supply due to their own shortages and business requirements. If these
suppliers fail to deliver products and services on a timely basis or fail
to develop and deliver handsets that satisfy Wireless’ customers’
demands, this could have a material adverse effect on Wireless’
business, financial condition and results of operations. Similarly,
interruptions in the supply of equipment for our networks could
impact
impede network
development and expansion.

the quality of Wireless’

service or

Concerns about Radio Frequency Emissions May Adversely Affect
Our Business
Occasionally, the media and other reports have highlighted alleged
links between radio frequency emissions from wireless handsets and

including cancer, and interference with
various health concerns,
various medical devices,
including hearing aids and pacemakers.
While there are no definitive reports or studies stating that such
health issues are directly attributable to radio frequency emissions,
concerns over radio frequency emissions may discourage the use of
It is also
wireless handsets or expose us to potential
possible that future regulatory actions may result in the imposition of
more restrictive standards on radio frequency emissions from low-
powered devices, such as wireless handsets. Wireless is unable to
predict the nature or extent of any such potential restrictions.

litigation.

Failure to Obtain Access to Support Structures and Municipal
Rights of Way Could Increase Cable’s Costs and Adversely Affect
Our Business
Cable requires access to support structures and municipal rights of
way in order to deploy facilities. Where access to municipal rights of
way cannot be secured, Cable may apply to the CRTC to obtain a right
of access under the Telecommunications Act. However, the Supreme
Court of Canada ruled in 2003 that the CRTC does not have the
jurisdiction to establish the terms and conditions of access to the
poles of hydroelectric companies. As a result of this decision, Cable’s
access to hydroelectric company poles is obtained pursuant to orders
from the Ontario Energy Board and the New Brunswick Public Utilities
Board.

If Cable Is Unable to Maintain Sustainable Security Measures to
Prevent Unauthorized Access to Digital Boxes or Internet
Modems, Cable Could Experience a Decline in Revenues
Cable uses vendor developed and supported encryption technology to
protect its cable signals from unauthorized access and to control
programming access based on subscription packages. Cable also uses
encryption and security technologies to prevent unauthorized access
to its Internet service. There can be no assurance that Cable will be
able to effectively prevent unauthorized decoding of television
signals or Internet access in the future. If Cable is unable to control
cable access with our encryption technology, Cable’s subscription
levels for digital programming, including premium VOD and SVOD,
and Internet service revenues may decline, which could result in a
decline in Cable’s revenues.

programming.

Increasing Programming Costs Could Adversely Affect Cable’s
Results of Operations
Cable’s single most significant purchasing commitment is the cost of
acquiring
increased
significantly in recent years, particularly in connection with the recent
Increasing
growth in subscriptions to digital specialty channels.
programming costs within the industry could adversely affect Cable’s
operating results if Cable is unable to pass such programming costs on
to its subscribers.

Programming

have

costs

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Cable’s Business Telephony Operations Are Highly Dependent on
Facilities and Services of the ILECs
Cable’s out-of-territory business telephony operations are highly
dependent on the availability of facilities and services acquired from
incumbent telecom operators, pursuant to CRTC rules. Changes to
the cost of operating these
these rules could severely affect
businesses.

Pressures Regarding Channel Placement Could Negatively Impact
the Tier Status of Certain of Media’s Channels
Unfavourable channel placement could negatively affect the results
of The Shopping Channel, Sportsnet, SportsnetONE, Sportsnet World,
and our specialty channels,
including Outdoor Life Network, The
Biography Channel (Canada), G4 Canada, FX (Canada), and CityNews
Channel.

Risk of Migrating from Conventional to New Media Could
Adversely Impact Media’s Operating Results
Many industries in which our Media business operates are subject to
migration from conventional to digital media. This migration is
driving major developments in the quality and accessibility of data
and mobile alternatives to conventional media. To limit this risk, we
have been shifting our focus towards the digital market. Media’s
results could be negatively impacted if we are unsuccessful
in
capturing the shift in advertising dollars from conventional to digital
platforms.

A Loss in Media’s Market Position in Radio, Television or
Magazine Readership Could Adversely Impact Media’s Sales
Volumes and Advertising Rates
It is well established that advertising dollars migrate to media
properties that are leaders in their respective markets and categories
when advertising budgets are tightened. Although most of Media’s
radio, television and magazine properties currently perform well in
their respective markets, such performance may not continue in the
their purchasing
future. Advertisers base a substantial part of
decisions on statistics such as ratings and readership generated by
industry associations and agencies.
If Media’s radio and television
ratings or magazine readership levels were to decrease substantially,
Media’s advertising sales volumes and the rates that it charges
advertisers could be adversely affected.

Blue Jays Player Contract and Other Activity Could Adversely
Affect Media’s Results of Operations
The addition of new players, the injury of players, or the termination
and release of Blue Jays players before the end of the contract term
could have an adverse effect on Media’s results.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 67

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

6. ACCOUNTING POLICIES

This MD&A has been prepared with reference to our 2012 Audited
Consolidated Financial Statements and Notes thereto, which have
been prepared in accordance with IFRS. The Audit Committee of the
Board reviews our accounting policies, reviews all quarterly and
annual filings, and recommends approval of our annual financial
statements to the Board. For a detailed discussion of our accounting
policies, see Note 2 to our 2012 Audited Consolidated Financial
Statements. In addition, a discussion of new accounting standards
adopted by us and critical accounting estimates are discussed in the
sections “New Accounting Standards” and “Critical Accounting
Estimates”, respectively.

CRITICAL ACCOUNTING ESTIMATES
The preparation of our financial statements requires management to
make estimates and assumptions that affect the reported amounts of
assets, liabilities, revenues and expenses and the related disclosure of
contingent assets and liabilities. These estimates are based on
management’s experience and various other assumptions that are
believed to be reasonable under the circumstances, the results of
which form the basis for making judgments about the reported
amounts of assets,
liabilities, revenue and expenses that are not
readily apparent from other sources. Actual results could differ from
those estimates. We believe that the accounting estimates discussed
following are
and an
understanding of our results of operations or may involve additional
management judgment due to the sensitivity of the methods and
assumptions necessary in determining the related asset,
liability,
revenue and expense amounts.

to our business operations

critical

Allowance for Doubtful Accounts
A significant portion of our revenue is earned from selling on credit
to individual consumers and business customers. The allowance for
doubtful accounts is calculated by taking into account factors such as
our historical collection and write-off experience, the number of days
the customer is past due and the status of the customer’s account
with respect to whether or not the customer is continuing to receive
service. As a result, fluctuations in the aging of subscriber accounts
will directly impact the reported amount of bad debt expense. For
example, events or circumstances that result in a deterioration in the
aging of subscriber accounts will
in turn increase the reported
amount of bad debt expense. Conversely, as circumstances improve
and customer accounts are adjusted and brought current,
the
reported bad debt expense will decline.

Determining the Fair Values of Assets Acquired and Liabilities
Assumed
The determination of the fair values of the tangible and intangible
assets acquired and the liabilities assumed in an acquisition involves
considerable judgment. Among other things, the determination of
these fair values involves the use of discounted cash flow analyses,
estimated future margins, estimated future subscribers, estimated
future royalty rates and the use of information available in the
financial markets. Should actual rates, cash flows, costs and other
items differ from our estimates, this may necessitate revisions to the
carrying value of the related assets and liabilities acquired, including
revisions that may impact net income in future periods.

Useful Lives of Assets
We depreciate the cost of PP&E over their respective estimated useful
lives. These estimates of useful lives involve considerable judgment. In
determining the estimates of these useful lives, we take into account
industry trends and company-specific factors,
including changing
technologies and expectations for the in-service period of certain
assets. On an annual basis, we reassess our existing estimates of useful

68 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

lives to ensure they match the anticipated life of the technology from
a revenue-producing perspective.
If technological change happens
more quickly or in a different way than anticipated, we might have to
reduce the estimated life of PP&E, which could result in a higher
depreciation expense in future periods or an impairment charge to
write down the value of PP&E.

lives. These estimates of useful

We amortize the cost of finite-lived intangible assets over their
involve
estimated useful
considerable judgment. Our acquisitions have resulted in significant
increases to our intangible asset balances. Judgment is also involved
in determining that spectrum and broadcast licences have indefinite
lives and are therefore not amortized.

lives

The determination of the estimated useful
lives of brand names
involves historical experience, marketing considerations and the
nature of the industries in which we operate. The useful lives of
subscriber bases are based on the historical churn rates of the
underlying subscribers and judgments as to the applicability of these
lives of roaming agreements are
rates going forward. The useful
lives of the related network
based on estimates of the useful
equipment. The useful
lives of wholesale agreements and dealer
networks are based on the underlying contractual lives. The useful life
of the marketing agreement is based on historical customer lives. The
determination of the estimated useful
lives of intangible assets
impacts amortization expense in the current period as well as future
periods. The impact on net income on a full year basis of changing
the useful lives of the finite-lived intangible assets by one year is
shown in the following chart.

(In millions of dollars)

Brand Names
Customer Relationships
Roaming Agreements
Marketing Agreements

Increase in
Net Income
if Life
Increased
by 1 year

Decrease in
Net Income
if Life
Decreased
by 1 year

1
$
$ 12
3
$
1
$

(1)
$
$ (19)
(4)
$
(2)
$

Amortization
Period

7 – 20 years
3 – 5 years
12 years
3 years

Capitalization of Direct Labour, Overhead and Interest
Certain direct
costs associated with the
labour and indirect
acquisition, construction, development or betterment of our networks
are capitalized to PP&E. The capitalized amounts are calculated based
on estimated costs of projects that are capital in nature, and are
generally based on a rate per hour. In addition, interest costs are
capitalized during construction and development of certain PP&E.
Capitalized amounts increase the cost of the asset and result in a
higher amortization expense in future periods.

Impairment of Assets
Indefinite-lived intangible assets, including goodwill and spectrum/
broadcast licences, as well as definite life assets, including PP&E and
other intangible assets, are assessed for impairment on an annual
basis or more often if events or circumstances warrant. A cash
generating unit (“CGU”) is the smallest identifiable group of assets
that generates cash inflows that are largely independent of the cash
inflows from other assets or groups of assets. Goodwill and indefinite
life intangible assets are allocated to CGUs for the impairment testing
based on the level at which management monitors it, which is not
higher than an operating segment. These analyses involve estimates
of future cash flows, estimated periods of use and applicable discount
rates. If key estimates were to differ unfavourably in the future, we
could experience impairment charges that could decrease net income.
During 2012, we recorded an impairment charge of $80 million
related to certain of our assets, due to the challenging economic

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conditions, weakening industry expectations and a decline in
advertising revenues.

from the current
significantly
incorporated into the actuarial valuation process.

contributions and assumptions

Financial Instruments
The fair values of our Derivatives are recorded using an estimated
credit-adjusted mark-to-market valuation. In the case of Derivatives in
an asset position (i.e., the counterparty owes Rogers) the credit
spread for the bank counterparty is added to the risk-free discount
rate to determine the estimated credit-adjusted value. In the case of
Derivatives in a liability position (i.e., Rogers owes the counterparty),
our credit spread is added to the risk-free discount rate. The
estimated credit-adjusted values of Derivatives are subject to changes
in credit spreads of Rogers and its counterparties. If these estimates
differ materially from management expectations, fair value changes
could impact net income or hedging reserves.

Income Tax Estimates
We provide for income taxes based on currently available information
in each of the jurisdictions in which we operate. The calculation of
income taxes in many cases, however, requires significant judgment in
interpreting tax rules and regulations. Our tax filings are subject to
audits, which could materially change the amount of current and
deferred income tax assets and liabilities, and could,
in certain
circumstances, result in the assessment of interest and penalties.

Additionally, estimation of the income provisions includes evaluating
the recoverability of deferred tax assets based on our assessment of
the ability to use the underlying future tax deductions before they
expire against future taxable income. Our assessment is based upon
existing tax laws, estimates of future profitability and tax planning
strategies. Deferred tax assets are recognized to the extent that it is
more likely than not that taxable profit will be available against
which the deferred tax assets can be utilized.

Accrued Liabilities
Provisions are recorded if we believe a loss is probable and can be
reasonably estimated. Provisions are measured at the estimated
expenditure required to settle the present obligation, based on the
most reliable evidence available at the reporting date, including the
risks and uncertainties associated with the present obligation.
Provisions are determined by discounting the expected future cash
flows at a pre-tax rate that reflects current market assessments of the
time value of money and the risks specific to the liability.

Decommissioning and restoration costs are calculated on the basis of
the identified costs for the current financial year, extrapolated into
the future based on management’s best estimates of future trends in
prices,
inflation and other factors, and are discounted to present
value. Forecasts are revised in light of future changes in business
conditions or technological requirements.

If estimates differ from management’s expectations, there could be a
material over or understatement in liabilities.

Pension Plans
When accounting for defined benefit pension plans, assumptions are
made in determining the valuation of benefit obligations and the
future performance of plan assets. The primary assumptions and
estimates include the discount rate, the expected return on plan
assets and the rate of compensation increase. Changes to these
primary assumptions and estimates would impact pension expense,
pension asset and liability, and other comprehensive income. The
current economic conditions may also have an impact on our pension
plan because there is no assurance that the plan will be able to earn
the assumed rate of return. As well, market-driven changes may result
in changes in the discount rates and other variables that would result
in us being required to make contributions in the future that differ

The following table illustrates the increase (decrease) in the accrued
benefit obligation and pension expense for changes in these primary
assumptions and estimates:

(In millions of dollars)

Discount rate
Impact of:

1% increase
1% decrease

Rate of compensation increase
0.25% increase
0.25% decrease

Impact of:

Expected rate of return on assets

Impact of:

1% increase
1% decrease

Accrued Benefit
Obligation at End
of Fiscal 2012

Pension Expense
Fiscal 2012

$

$

4.50%
(188)
223

3.00%
17
(17)

N/A
N/A
N/A

$

$

$

5.50%
(12)
12

3.00%
6
(5)

6.75%
7
(7)

Stock-Based Compensation
Our employee stock option plans attach cash-settled share
appreciation rights (“SARs”) to all new and previously granted
options. The SAR feature allows the option holder to elect to receive
in cash an amount equal to the intrinsic value, instead of exercising
the option and acquiring Class B Non-Voting shares. All outstanding
stock options are classified as liabilities and are carried at their fair
value, measured using option pricing models. The liability is marked-
to-market in each period and is amortized to expense using a graded
vesting approach over the period in which the related employee
services are rendered or, as applicable, over the period to the date an
employee is eligible to retire, whichever is shorter.

The liability for stock-based compensation expense is recorded based
on the fair value of the options, as described in the preceding
paragraph. The expense in each period is impacted by the change in
the price of RCI’s Class B Non-Voting shares during the life of the
option.

NEW ACCOUNTING STANDARDS

7”).

This

(“IFRS

amendment

IFRS 7, Financial Instruments: Disclosures
In October 2010, the IASB amended IFRS 7, Financial Instruments:
Disclosures
enhances disclosure
requirements to aid financial statement users in evaluating the nature
of, and risks associated with an entity’s continuing involvement in
derecognized financial assets. This amendment was effective for our
interim and annual consolidated financial statements commencing
January 1, 2012, and was applied prospectively. There was no impact
to the consolidated financial statements upon adoption.

that

(“IAS 12”).

IAS 12, Deferred Tax: Recovery of Underlying Assets
In December 2010, the IASB amended IAS 12, Deferred Tax: Recovery
IAS 12 includes a rebuttal
of Underlying Assets
presumption which determines
the deferred tax on the
depreciable component of an investment property measured using
the fair value model from IAS 40,
Investment Property should be
based on its carrying amount being recovered through a sale. The
standard has also been amended to include the requirement that
deferred tax on non-depreciable assets measured using the
revaluation model in IAS 16, Property, Plant and Equipment should be
measured on the sale basis. This new standard was effective for our
interim and annual consolidated financial statements commencing
January 1, 2012, and was applied prospectively. There was no impact
to the consolidated financial statements upon adoption.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 69

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

IAS 1, Presentation of Financial Statements
In June 2011, the IASB amended IAS 1, Presentation of Financial
Statements (“IAS 1”). This amendment requires an entity to separately
present the items of OCI as items that may or may not be reclassified
to profit and loss. This classification has been presented on the
Statements of Other Comprehensive Income for the years ended
December 31, 2012 and 2011.

RECENT ACCOUNTING PRONOUNCEMENTS

IFRS 10, Consolidated Financial Statements
the IASB issued IFRS 10, Consolidated Financial
In May 2011,
Statements (“IFRS 10”).
IFRS 10, which replaces the consolidation
requirements of SIC-12 Consolidation-Special Purpose Entities and
IAS 27 Consolidated and Separate Financial Statements, establishes
principles for the presentation and preparation of consolidated
financial statements when an entity controls one or more other
entities. This new standard is effective for our interim and annual
consolidated financial statements commencing January 1, 2013. We
are assessing the impact of this new standard on our consolidated
financial statements.

IFRS 11, Joint Arrangements
In May 2011, the IASB issued IFRS 11, Joint Arrangements (“IFRS 11”).
Interests in Joint
IFRS 11, which replaces the guidance in IAS 31,
joint
for a more realistic
Ventures, provides
arrangements by focusing on the rights and obligations of the
arrangement rather than its legal form (as is currently the case). The
standard addresses
joint
arrangements by requiring interests in jointly controlled entities to be
accounted for under the equity method. This new standard is
effective for our interim and annual consolidated financial statements
commencing January 1, 2013. We are assessing the impact of this new
standard on our consolidated financial statements.

in the reporting of

inconsistencies

reflection of

IFRS 12, Disclosure of Interests in Other Entities
In May 2011, the IASB issued IFRS 12, Disclosure of Interests in Other
Entities (“IFRS 12”).
IFRS 12 establishes new and comprehensive
disclosure requirements for all forms of interests in other entities,
including
and
unconsolidated structured entities. This new standard is effective for
our
statements
commencing January 1, 2013. We are assessing the impact of this new
standard on our consolidated financial statements.

arrangements,

interim and

consolidated

subsidiaries,

associates

financial

annual

joint

IFRS 13, Fair Value Measurement
In May 2011, the IASB issued IFRS 13, Fair Value Measurement
(“IFRS 13”). IFRS 13 replaces the fair value guidance contained in
individual
IFRS with a single source of fair value measurement
guidance. The standard also requires disclosures that enable users to
the methods and inputs used to develop fair value
assess
measurements. This new standard is effective for our interim and
annual consolidated financial statements commencing January 1,
2013. We are assessing the impact of this new standard on our
consolidated financial statements.

70 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

IAS 19, Employee Benefits
In June 2011, the IASB amended IAS 19, Employee Benefits (“IAS 19”).
This amendment eliminates the concept of return on plan assets and
interest cost and replaces them with a net interest cost that is
calculated by multiplying the discount rate by the net liability (asset).
The amendment also eliminates the use of the “corridor” approach
and mandates all re-measurement impacts be recognized in OCI. It
also enhances
the disclosure requirements, providing better
information about the characteristics of defined benefit plans and the
risk that entities are exposed to through participation in those plans.
The adoption of the amended standard will result in an increase in
pension expense of $7 million for the year ended December 31, 2012
upon retrospective application when the amended standard is
adopted beginning January 1, 2013.

removes

the requirements

IAS 27, Separate Financial Statements
In May 2011, the IASB amended IAS 27, Separate Financial Statements
(“IAS 27”). This amendment
for
consolidated statements from IAS 27 and moves it over to IFRS 10,
Consolidated Financial Statements. The amendment mandates that
when a company prepares separate financial statements, investment
in subsidiaries, associates and jointly controlled entities are to be
accounted for either using the cost method or in accordance with
IFRS 9, Financial Instruments. In addition, this amendment determines
the treatment for recognizing dividends, the treatment of certain
group reorganizations and some disclosure requirements. This
amendment is effective for our interim and annual consolidated
financial statements commencing January 1, 2013. We are assessing
the impact of this amended standard on our consolidated financial
statements.

IAS 28, Investments in Associates and Joint Ventures
In May 2011, the IASB amended IAS 28, Investments in Associates and
Joint Ventures (“IAS 28”). This amendment requires any retained
portion of an investment in an associate or joint venture that has not
been classified as held for sale to be measured using the equity
method until disposal. After disposal,
the retained interest
continues to be an associate or joint venture, the amendment
requires it to continue to be accounted for under the equity method.
The amendment also disallows the re-measurement of any retained
interest in an investment upon the cessation of significant influence
or joint control. This amended standard is effective for our interim
and annual consolidated financial statements commencing January 1,
2013. We are assessing the impact of this amended standard on our
consolidated financial statements.

if

IFRS 9, Financial Instruments
Instruments
In October 2010, the IASB issued IFRS 9, Financial
(“IFRS 9”).
Instruments:
IFRS 9, which replaces IAS 39, Financial
Recognition and Measurement, establishes principles for the financial
reporting of financial assets and financial liabilities that will present
relevant and useful information to users of financial statements for
their assessment of the amounts, timing and uncertainty of an entity’s
future cash flows. This new standard is effective for our interim and
annual consolidated financial statements commencing January 1,
2015. We are assessing the impact of this new standard on our
consolidated financial statements.

7. ADDITIONAL FINANCIAL INFORMATION

RELATED PARTY TRANSACTIONS
We have entered into certain transactions in the normal course of
business with related parties in which we have an equity interest. The
amounts paid to these parties are as follows:

Years ended December 31,
(In millions of dollars)

Revenues

Purchases

2012

2011 % Chg

$

1

$

1

–

$ 38

$ 51

(25)

We have entered into certain transactions with our controlling
shareholder and the companies it controls. These transactions are
subject to formal agreements approved by the Audit Committee.
Total amounts paid to these related parties for charges to Rogers for
occasional business use of aircraft, net of other administrative
services, were less than $1 million for 2012 and 2011 combined.

These transactions are measured at the exchange amount, being the
amount agreed to by the related parties and are reviewed by the
Audit Committee and are at market terms and conditions.

We have entered into certain transactions with companies, the
partners or senior officers of which are Directors of Rogers and/or our
subsidiary companies. Total amounts paid to these related parties,
directly or indirectly, are as follows:

Years ended December 31,
(In millions of dollars)

Printing, legal services and commission

paid on premiums for insurance
coverage

2012

2011 % Chg

$ 43

$ 41

–

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2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 71

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

FIVE-YEAR SUMMARY OF CONSOLIDATED FINANCIAL RESULTS

Years Ended December 31,
(In millions of dollars, except per share amounts)

Income and Cash Flow:
Revenue

Wireless
Cable
RBS
Media
Corporate items and intercompany eliminations

Adjusted operating profit(1)

Wireless
Cable
RBS
Media
Corporate items and intercompany eliminations

Net income from continuing operations
Adjusted net income from continuing operations(1)

Pre-tax free cash flow(1)
Property, plant and equipment expenditures

Earnings per share from continuing operations:

Basic
Diluted

Adjusted net income per share from continuing operations:

Basic
Diluted

Balance Sheet:
Assets

Property, plant and equipment, net
Goodwill
Intangible assets
Investments
Other assets

Liabilities and Shareholders’ Equity

Long-term debt (including current portion)
Accounts payable and other liabilities
Total liabilities
Shareholders’ equity

Ratios:

Revenue growth
Adjusted operating profit growth
Debt/adjusted operating profit(2)
Dividends declared per share

Key business indicators:

Blended ARPU
Wireless subscribers
Total television subscribers
Total cable high-speed internet subscribers
Total cable telephony lines

IFRS

Canadian GAAP

2012

2011

2010

2009

2008

$

$

7,280
3,358
351
1,620
(123)

$

7,138
3,309
405
1,611
(117)

6,973
3,190
452
1,461
(77)

$

$

6,685
3,074
446
1,407
(75)

6,343
2,877
474
1,496
(80)

$ 12,486

$ 12,346

$ 11,999

$ 11,537

$ 11,110

$

$

$
$

$
$

$

$

$

$

$

$
$

$
$

$

$

$

3,063
1,605
89
190
(113)

4,834

1,732
1,788

2,029
2,142

3.34
3.32

3.45
3.43

9,576
3,215
2,951
1,484
2,392

$

$

$
$

$
$

$

$

$

3,036
1,549
86
180
(112)

4,739

1,590
1,736

1,973
2,127

2.93
2.91

3.20
3.17

9,114
3,280
2,721
1,107
2,140

3,173
1,419
40
131
(95)

4,668

1,532
1,704

2,181
1,821

2.66
2.64

2.96
2.94

8,437
3,108
2,591
933
1,964

$

$

$
$

$
$

$

$

$

$

$

$
$

$
$

$

$

$

3,067
1,300
35
119
(114)

4,407

1,499
1,569

1,919
1,841

2.41
2.41

2.53
2.53

8,197
3,018
2,643
563
2,597

2,818
1,171
59
142
(115)

4,075

1,016
1,272

1,500
2,000

1.59
1.59

1.99
1.99

7,898
3,024
2,761
343
3,056

$ 19,618

$ 18,362

$ 17,033

$ 17,018

$ 17,082

$ 10,789
5,061
15,850
3,768

$ 10,034
4,756
14,790
3,572

$

8,654
4,619
13,273
3,760

$

8,464
4,281
12,745
4,273

$

8,507
3,859
12,366
4,716

$ 19,618

$ 18,362

$ 17,033

$ 17,018

$ 17,082

$

$

$

$

1%
2%
2.3
1.58

59.79
9,437
2,214
1,864
1,074

$

$

3%
2%
2.2
1.42

60.20
9,335
2,297
1,793
1,052

4%
6%
2.1
1.28

62.62
8,977
2,305
1,686
1,003

$

$

$

$

4%
8%
2.1
1.16

63.59
8,494
2,296
1,619
937

11%
10%
2.1
1.00

64.34
7,942
2,320
1,571
840

(1)
(2)

As defined. See the section “Key Performance Indicators and Non-GAAP Measures”.
Debt includes net derivative liabilities at the credit-adjusted mark-to-market value and is net of cash as applicable.

72 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

CONTROLS AND PROCEDURES

Disclosure Controls and Procedures
As of the end of the period covered by this report (the “Evaluation
Date”), we conducted an evaluation (under the supervision and with
the participation of our management, including the Chief Executive
to Rule 13a-15
Officer and Chief Financial Officer), pursuant
promulgated under the Securities Exchange Act of 1934, as amended,
of the effectiveness of the design and operation of our disclosure
controls and procedures. Based on this evaluation, our Chief Executive
Officer and Chief Financial Officer concluded that, as of
the
such disclosure controls and procedures were
Evaluation Date,
effective.

Management’s Report on Internal Control over Financial
Reporting
The management of Rogers is responsible for establishing and
maintaining adequate internal controls over financial reporting. Our
internal control system was designed to provide reasonable assurance
to our management and Board of Directors regarding the preparation
and fair presentation of published financial statements in accordance
internal control
with generally accepted accounting principles. All
systems, no matter how well designed, have inherent limitations.
Therefore, even those systems determined to be effective can provide
only reasonable assurance with respect
statement
preparation and presentation.

to financial

Our management maintains a comprehensive system of controls
intended to ensure that transactions are executed in accordance with
management’s authorization, assets are safeguarded, and financial
records are reliable. Management also takes steps to see that
information and communication flows are effective and to monitor
performance, including performance of internal control procedures.

Management assessed the effectiveness of our internal control over
financial reporting as of December 31, 2012, based on the criteria set
forth in the Internal Control-Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission
(“COSO”). Based on this assessment, management has concluded that,
as of December 31, 2012, our internal control over financial reporting
is effective. Our independent auditor, KPMG LLP, has issued an audit
report stating that we maintained, in all material respects, effective
internal control over financial reporting as of December 31, 2012,
based on the criteria established in Internal Control-Integrated
Framework issued by the COSO.

Changes in Internal Control over Financial Reporting and
Disclosure Controls and Procedures
There have been no changes in our internal controls over financial
reporting during 2012 that have materially affected, or are
reasonably likely to materially affect, our internal controls over
financial reporting.

KEY PERFORMANCE INDICATORS AND NON-GAAP
MEASURES

Key Performance Indicators
We measure the success of our strategies using a number of key
performance indicators, which are outlined below. The following key
performance indicators are not measurements in accordance with IFRS
and should not be considered as an alternative to net income or any
other measure of performance under IFRS.

Subscriber Counts
We determine the number of subscribers to our services based on
active subscribers. A wireless subscriber is represented by each
identifiable telephone number. Cable Television and Internet
subscribers are represented by a dwelling unit, and cable telephony

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subscribers are represented by line counts. In the case of multiple
units in one dwelling, such as an apartment building, each tenant
with cable service, whether invoiced individually or having services
included in his or her rent, is counted as an individual subscriber.
Institutional units, such as hospitals or hotels, are each considered to
be one subscriber. When subscribers are deactivated, either
voluntarily or involuntarily for non-payment, they are considered to
be deactivations in the period the services are discontinued. Wireless
prepaid subscribers are considered active for a period of 180 days
from the date of their last revenue-generating usage.

We report wireless subscribers in two categories: postpaid and
prepaid. Postpaid and prepaid include voice-only subscribers, data-
only subscribers, and subscribers with service plans integrating both
voice and data.

include only those
Internet, Home Phone and RBS subscribers
subscribers with service installed, operating and on billing and
excludes those subscribers who have subscribed to the service but for
whom installation of the service was still pending.

Subscriber Churn
Subscriber churn is calculated on a monthly basis. For any particular
month, subscriber churn for Wireless and Cable represents the
number of subscribers deactivating in the month divided by the
aggregate number of subscribers at the beginning of the month.
When used or reported for a period greater than one month,
subscriber churn represents the sum of the number of subscribers
deactivating for each period incurred divided by the sum of the
aggregate number of subscribers at the beginning of each period
incurred.

Average Revenue per User
Average Revenue per User (“ARPU”) is calculated on a monthly basis.
For any particular month, ARPU represents monthly revenue divided
by the average number of subscribers during the month. In the case
of Wireless, ARPU represents monthly network revenue divided by the
average number of subscribers during the month. When used in
connection with a particular type of subscriber, ARPU represents
monthly revenue generated from those subscribers divided by the
average number of those subscribers during the month. When used or
reported for a period greater than one month, ARPU represents the
monthly average of the ARPU calculations for the period. We believe
ARPU helps to identify trends and to indicate whether we have been
successful in attracting and retaining higher value subscribers.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 73

 
 
 
Non-GAAP Measures
We have included certain non-GAAP financial measures that we
believe provide useful information to management and readers of
this MD&A in measuring our financial performance. These measures,
which include operating profit, operating profit margin, adjusted
operating profit, adjusted operating profit margin, adjusted net
income, adjusted basic and diluted earnings per share and free cash
flow, do not have a standardized meaning under GAAP and,
therefore, may not be comparable to similarly titled measures
presented by other publicly traded companies, nor should they be
construed as an alternative to other financial measures determined in
accordance with GAAP.

We believe that these non-GAAP financial measures may provide for a
more effective analysis of our operating performance. These measures
are also used by investors and lending institutions as an indicator of
our operating performance, our ability to incur and service debt, and
as a valuation metric.
In addition, the items mentioned in the
preceding paragraph could potentially distort the analysis of trends
due to the fact that they are volatile and can vary widely from
company to company, thereby impairing comparability. The exclusion
of these items does not mean that they are unusual, infrequent or
non-recurring.

We use these non-GAAP measures internally to make strategic
decisions, forecast future results and evaluate our performance from
period to period and compare to forecasts on a consistent basis. We
believe that
in
managing our business and in allowing investors and analysts to
assess the underlying changes in our business over time.

these measures present

that are useful

trends

Operating Profit and Operating Profit Margin
We define operating profit as net income from continuing operations
before depreciation and amortization,
income taxes and non-
operating items, which include finance costs (such as interest on long-
term debt, loss on repayment of long-term debt, foreign exchange
(losses), change in fair value of derivative instruments,
gains
capitalized interest and amortization of deferred transaction costs),
impairment of assets, share of income in associates and joint ventures
and other income. Operating profit is a standard measure used in the
communications industry to assist in understanding and comparing
operating results and is often referred to by our peers and
competitors as EBITDA (earnings before interest, taxes, depreciation
and amortization) or OIBDA (operating income before depreciation
and amortization). We believe this is an important measure, as it
allows us to assess our ongoing businesses without the impact of
depreciation or amortization expenses as well as non-operating
factors. It is intended to indicate our ability to incur or service debt
and invest in PP&E and allows us to compare the Company to our
peers and competitors who may have different
capital or
organizational structures. This measure is not a defined term under
IFRS.

MANAGEMENT’S DISCUSSION AND ANALYSIS

Average Revenue per User Calculations – Wireless

Years ended December 31,
(In millions of dollars, subscribers in thousands, except
ARPU figures)

Postpaid ARPU (monthly)

Postpaid (voice and data) revenue
Divided by: average postpaid wireless

voice and data subscribers

Divided by: twelve months for the year

Prepaid ARPU (monthly)

Prepaid (voice and data) revenue
Divided by: average prepaid subscribers
Divided by: twelve months for the year

Blended ARPU (monthly)

Voice and data revenue
Divided by: average wireless voice and

data subscribers

Divided by: twelve months for the year

2012

2011

$

6,402

$

6,275

$

$

$

$

7,698
12

7,443
12

69.30

$

70.26

$

317
1,667
12

326
1,695
12

15.84

$

16.02

6,719

$

6,601

9,365
12

9,138
12

$

59.79

$

60.20

Operating Expenses
Operating expenses are segregated into two categories for assessing
business performance:

(cid:129) Cost of equipment sales; and

(cid:129) Other operating expenses.

continues

to grow, and the variable costs,

In the Wireless and Cable industries in Canada, the demand for
such as
services
commissions paid for subscriber activations, as well as the fixed costs
of acquiring new subscribers, are significant. Fluctuations in the
number of activations of new subscribers from period-to-period and
the seasonal nature of both wireless and cable subscriber additions
result in fluctuations in sales- and marketing-related expenses and
accordingly, in the overall level of operating expenses. In our Media
business, sales and marketing related expenses may be significant to
promote publishing, radio and television properties, which in turn
attract advertisers, viewers, listeners and readers.

Capital Intensity
Capital intensity provides a comparative basis on the level of PP&E
additions within the industry. It is computed as the total additions to
PP&E divided by the total operating revenue. In case of Wireless,
capital intensity represents the total additions to PP&E divided by the
total network revenue.

74 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

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Adjusted Operating Profit, Adjusted Operating Profit Margin,
Adjusted Net Income, Adjusted Basic and Diluted Earnings per
Share, and Pre-tax Free Cash Flow
We define adjusted operating profit as operating profit excluding:
(i) stock-based compensation expense; (ii) integration, restructuring
and acquisition expenses; and (iii) settlement of pension obligations.
In addition, adjusted net income and adjusted earnings per share
excludes loss on repayment of long-term debt, impairment of assets,
gain on spectrum distribution, and the related income tax impacts of
the preceding items and the legislative tax change. We define pre-tax
free cash flow as adjusted operating profit less PP&E expenditures
and interest on long-term debt (net of capitalization).

Adjusted operating profit and adjusted operating profit margins,
which are reviewed regularly by management and our Board of
Directors, are also useful in assessing our performance and in making
decisions regarding the ongoing operations of the business and the
ability to generate cash flows.

These non-GAAP measures should be viewed as a supplement to, and
not a substitute for, our results of operations reported under IFRS. A
reconciliation of these non-GAAP financial measures to operating
profit, net income and earnings per share is included in this section
under “Adjusted Operating Profit, Net Income, Earnings Per Share
and Free Cash Flow Calculations”.

We calculate adjusted operating profit margin by dividing adjusted
operating profit by total revenue, except in the case of Wireless. For
Wireless, adjusted operating profit margin is calculated by dividing
adjusted operating profit by network revenue. Network revenue is
used in the calculation instead of total revenue because network
revenue better reflects Wireless’ core business activity of providing
the adjusted
wireless
operating profit margin calculations for Wireless, Cable, RBS and
Media.

services. The following table illustrates

Adjusted Operating Profit Margin Calculations

Years ended December 31,
(In millions of dollars, except for margins)

2012

2011

RCI:

Adjusted operating profit
Divided by total revenue

RCI adjusted operating profit margin

WIRELESS:

Adjusted operating profit
Divided by network revenue

Wireless adjusted operating profit

margin

CABLE:

Adjusted operating profit
Divided by revenue

Cable adjusted operating profit margin

ROGERS BUSINESS SOLUTIONS:
Adjusted operating profit
Divided by revenue

Rogers Business Solutions adjusted

operating profit margin

MEDIA:

Adjusted operating profit
Divided by revenue

$

$

$

$

$

4,834
12,486

38.7%

3,063
6,719

$

$

4,739
12,346

38.4%

3,036
6,601

45.6%

46.0%

1,605
3,358

47.8%

89
351

$

$

1,549
3,309

46.8%

86
405

25.4%

21.2%

$

190
1,620

180
1,611

Media adjusted operating profit margin

11.7%

11.2%

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 75

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Adjusted Operating Profit, Net Income, Earnings Per Share and Free Cash Flow Calculations

Years ended December 31,
(In millions of dollars, except per share amounts; number of shares outstanding in millions)

Operating income
Add:

Depreciation and amortization
Impairment of assets

Operating profit
Add (deduct):

Stock-based compensation expense
Integration, restructuring and acquisition expenses
Settlement of pension obligations

Adjusted operating profit

Net income from continuing operations
Add (deduct):

Stock-based compensation expense
Integration, restructuring and acquisition expenses
Settlement of pension obligations
Loss on repayment of long-term debt
Impairment of assets
Gain on spectrum distribution
Income tax impact of above items
Income tax adjustment, legislative tax change

Adjusted net income

Adjusted basic earnings per share:

Adjusted net income
Divided by: weighted average number of shares outstanding

Adjusted basic earnings per share

Adjusted diluted earnings per share:

Adjusted net income
Divided by: diluted weighted average number of shares outstanding

Adjusted diluted earnings per share

Basic earnings per share:

Net income from continuing operations
Net income
Divided by: weighted average number of shares outstanding

Basic earnings per share - continuing operations

Basic earnings per share

Diluted earnings per share:

Net income from continuing operations
Effect on net income of dilutive securities

Diluted net income from continuing operations
Net income
Effect on net income of dilutive securities

Diluted net income
Divided by: diluted weighted average number of shares outstanding

Diluted earnings per share - continuing operations

Diluted earnings per share

Free Cash Flow
Adjusted operating profit
Add (deduct):

PP&E expenditures
Interest on long-term debt, net of capitalization

Pre-tax free cash flow
Cash income taxes

After-tax free cash flow

76 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

2012

2011

$

2,766

$

2,865

1,819
80

1,743
–

$

4,665

$

4,608

77
92
–

64
56
11

$

$

4,834

1,732

$

$

4,739

1,590

77
92
–
–
80
(233)
(14)
54

1,788

1,788
519

3.45

1,788
522

3.43

1,732
1,700
519

3.34

3.28

1,732
–

1,732
1,700
–

1,700
522

3.32

3.26

4,834

(2,142)
(663)

2,029
(380)

$

$

$

$

$

$
$

$

$

$

$
$

$

$

$

$

64
56
11
99
–
–
(56)
(28)

1,736

1,736
543

3.20

1,736
547

3.17

1,590
1,563
543

2.93

2.88

1,590
–

1,590
1,563
–

1,563
547

2.91

2.86

4,739

(2,127)
(639)

1,973
(99)

$

$

$

$

$

$
$

$

$

$

$
$

$

$

$

$

$

1,649

$

1,874

SUMMARY OF FINANCIAL RESULTS OF LONG-TERM
DEBT GUARANTORS
Our outstanding public debt, $2.0 billion bank credit facility and
Derivatives are unsecured obligations of RCI, as obligor, and RCP, as
co-obligor or guarantor, as applicable.

The following table sets forth the selected unaudited consolidating
summary financial
information for RCI for the periods identified
below, presented with a separate column for (i) RCI; (ii) RCP; (iii) our
non-guarantor subsidiaries (“Other Subsidiaries”) on a combined
basis; (iv) consolidating adjustments; and (v) the total consolidated
amounts.

(In millions of dollars)

Statement of Income Data:

Revenue
Operating income (loss)
Net income (loss)

(In millions of dollars)

Balance Sheet Data (at

period end):
Current assets
Non-current assets
Current liabilities
Non-current liabilities

RCI (1)(2)

RCP (1)(2)

Other
Subsidiaries(2)

Consolidating
Adjustments (2)

Total Consolidated
Amounts

Dec. 31
2012

Dec. 31
2011

Dec. 31
2012

Dec. 31
2011

Dec. 31
2012

Dec. 31
2011

Dec. 31
2012

Dec. 31
2011

Dec. 31
2012

Dec. 31
2011

Years ended December 31 (unaudited)

$

$

5
(166)
1,700

105
(169)
1,563

$ 10,970
2,959
2,929

$ 10,819
2,995
2,920

$ 1,666
44
778

$ 1,674
107
861

$

(155) $
(71)
(3,707)

(252) $ 12,486
2,766
1,700

(68)
(3,781)

$ 12,346
2,865
1,563

As at period end December 31 (unaudited)

RCI (1)(2)

RCP (1)(2)

Other

Subsidiaries(2)

Consolidating

Adjustments (2)

Total Consolidated

Amounts

Dec. 31

2012

Dec. 31

2011

Dec. 31

2012

Dec. 31

Dec. 31

Dec. 31

2011

2012

2011

Dec. 31

2012

Dec. 31

2011

Dec. 31

2012

Dec. 31

2011

$ 1,682
27,388
9,717
12,082

$

710
23,383
5,538
11,640

$ 8,209
12,232
2,776
438

$ 5,288
11,350
1,834
259

$ 1,905
6,642
1,129
179

$ 1,608
5,681
868
188

$ (9,575) $ (5,694) $ 2,221
17,397
(23,964)
3,002
(5,691)
12,848
154

(28,865)
(10,620)
149

$ 1,912
16,450
2,549
12,241

(1)
(2)

For the purposes of this table, investments in subsidiary companies are accounted for by the equity method.
Amounts recorded in current liabilities and non-current liabilities for RCP do not include any obligations arising as a result of being a guarantor or co-obligor, as the case may
be, under any of RCI’s long-term debt.

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MANAGEMENT’S DISCUSSION AND ANALYSIS

8. GLOSSARY OF SELECTED TERMS

(cid:129) 2G (Second Generation Wireless): 2G cellular wireless technology
converts voice to digital data for transmission over the air and then
back to voice. 2G data services were based on circuit switched data
connections where each connection was dedicated to the user for
the duration of each session. Circuit switched data was slow,
typically providing 9.6-14.4 Kbps. 2G technologies included Code
Division Multiple Access (CDMA), Time Division Multiple Access
(TDMA), and GSM (Global System for Mobile communications).

(cid:129) 3G (Third Generation Wireless): 3G is the third generation of
mobile phone standards and technology. It is based on standards
from the International Telecommunication Union and the Third
Generation Partnership Project (3GPP). A key aim of 3G standards
was to enable mobile broadband data speeds above 384 Kbps. 3G
networks enable network operators to offer users a wider range of
more advanced services while achieving greater network capacity
through improved spectral efficiency. Advanced services include
video and multimedia messaging, and broadband wireless data, all
in a mobile environment. 3G technologies include Wideband-
CDMA (W-CDMA), cdma2000 and TD/SCDMA.

(cid:129) 3.5G (Enhanced Third Generation Cellular Wireless): 3.5G refers to
evolutionary upgrades to 3G services that provide significantly
enhanced broadband wireless data performance to enable multi-
megabit data speeds. The key 3.5G technologies in North America
are High-Speed Packet Access Plus (HSPA+) and CDMA EV-DO.

(cid:129) 4G (Fourth Generation Wireless): The latest generation of wireless
technology. 4G technology offers
increased voice, video and
multimedia capabilities, a higher network capacity, improved spectral
efficiency and high-speed data rates over current 3G standards.

(cid:129) Android phone: A type of smartphone that uses the Android,

Linux-based operating system.

(cid:129) ARPU (Average Revenue per User): Average revenue per user, or
subscriber, expressed as a dollar rate per month for a given
measurement period. The measure is predominantly used in the
wireless and cable industries to describe the revenue generated per
customer per month. ARPU is an important indicator of a wireless
or cable business’ operating performance.

(cid:129) ATM (Asynchronous Transfer Mode): A high-speed data switching
protocol that packs digital information into cells that are switched
throughout a network over virtual circuits. ATM can be used to
route voice, data and video at high speeds over the same network.

(cid:129) AWS (Advanced Wireless Services): The bi-directional wireless
telecommunications spectrum band at the 1900 MHz/2100 MHz
frequency ranges that is used for wireless voice, data, messaging
services and multimedia in North America.

(cid:129) Bandwidth: Bandwidth can have two different meanings: (i) a band
or block of radio frequencies measured in cycles per second, or
hertz; (ii) an amount or unit of capacity in a telecommunications
transmission network.
In general terms, bandwidth and is the
available space to carry a signal: the greater the bandwidth, the
greater the information-carrying capacity.

(cid:129) Bps (Bits per Second): A measurement of data transmission speed
used for measuring the amount of data transferred in a second
between two telecommunications points or within network
devices. Kbps (kilobits per second) is thousands of bits per second;
Mbps (megabits per second) is millions; Gbps (gigabits per second)
is billions; and Tbps (terabits per second) is trillions.

78 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

(cid:129) Broadband: High-speed electronic data transmission. The term is
commonly used to refer to communications services which allow
transmission of voice, data and video simultaneously at rates of
1.544 Mbps and above.

(cid:129) CDMA (Code Division Multiple Access): A type of 2G wireless protocol
used so that more voice and data can be transmitted on the same
frequency. CDMA is a spread spectrum technology in which calls are
assigned a pseudo-random code to encode digital bit streams. CDMA
allows the communications of many wireless users to simultaneously
occupy a wide radio channel and, using the pseudo-random code, be
separated at the receiving end of the transmission link.

(cid:129) Churn: The term used to describe the disconnect rate of customers
to a telecommunications service. Usually expressed as a percentage
and calculated as the number of subscriber units disconnecting in a
one month period divided by the opening number of units on the
network. It is a measure of customer turnover and is often at least
partially reflective of service quality and competitive intensity.

(cid:129) Circuit Switched: A switching technique that establishes a
dedicated transmission path between originating and terminating
points and holds that path open for the duration of a voice call or
data exchange.

(cid:129) CLEC (Competitive Local Exchange Carrier): A telecommunications
long-established

provider company that competes with other,
carriers in offering facilities-based telecommunications services.

(cid:129) CRTC

Radio-television

Telecommunications
(Canadian
radio and television
regulator
Commission): The federal
broadcasters, and cable-TV and telecommunications companies in
Canada.

and
for

(cid:129) Digital: A method of storing, processing and transmitting information
through the use of distant electronic or optical pulses that represent
transmission and switching
the binary digits 0 and 1. Digital
technologies employ a sequence of discrete, distinct pulses to
represent information, as opposed to the continuous variable analog
signal. Digital signals are easier to recreate, compress, manipulate and
verify, thereby enabling more information to fit into a given space
with fewer errors creeping into a transmission.

(cid:129) DOCSIS (Data over Cable Service Interface Specification): A non-
proprietary industry standard developed by Cable Labs that allows
for equipment interoperability from the CMTS (located at the head
end) to the CPE (located at the home). DOCSIS specifies downstream
traffic transfer rates up to 36 Mbps over a radio frequency 6 MHz
channel. The latest version (DOCSIS 3.0) enables bonding of multiple
channels to allow for +100 Mbps or greater transmission speeds
depending upon how many channels are bonded together. Other
devices that utilize the DOCSIS standard include DOCSIS enabled
video set-top boxes, Tru2Way TV’s and PacketCable devices (such as
enhanced voice over cable telephony modems).

(cid:129) DSL (Digital Subscriber Line): A family of broadband technologies that
offers always-on, relatively high-bandwidth (usually asymmetrical)
transmission over an existing twisted-pair copper telephone line. DSL
shares the same phone line as the telephone service, but it uses a
different part of the phone line’s bandwidth. It generally does not
interfere with normal phone service because there is a significant
amount of unused capacity in current phone wires. Sometimes the
term is shown as xDSL. The “x” represents a variety of possible
information rates and methods that can be handled through the
digital subscriber loop, such as ADSL, HDSL, SDSL, VDSL, etc.

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(cid:129) Ethernet: A local area data communications network protocol that
accepts transmissions from computers and terminals and delivers
transmissions over shielded coaxial cable or over shielded twisted
pair telephone wire.

(cid:129) LAN (Local Area Network): A private data communications network
linking a variety of data devices, such as personal computers,
servers and printers so that they can share files, all housed in a
defined building or geographic area.

(cid:129) EV-DO (Evolution Data Optimized): Full name CDMA 2000 EV-DO,
Evolution Data Optimized is part of the CDMA2000 family of standards
and is a wireless radio broadband protocol that delivers download
data rates of up to 3.1 Mbps in its commonly deployed Revision A
specification. CDMA is a generally North America specific standard.

(cid:129) Facilities-Based Service, Network or Provider:

telecom services
company that largely owns the network upon which they sell
services to their customers.

(cid:129) Fibre-Optics: A method for the transmission of information (voice,
video or data) in which light is modulated and transmitted over
hair-thin filaments of glass called fibre-optic cables. The bandwidth
capacity of fibre-optic cable is much greater than that of copper
wire and light can travel relatively long distances through glass
without the need for amplification.
In many cases, fibre-optic
connections must be converted to electrical connections to be
interconnected with networking equipment.

(cid:129) Frame relay: A standardized WAN technology used for voice and

data transfer between LANs.

(cid:129) FTTF (Fibre-to-the-Feeder): A term typically used to describe CATV
Fibre to the Node (FTTN) networks. Coaxial cables are normally used
for the terminal network segment (from the node to the end-user).

(cid:129) Gigabyte (GB): A measure of computer storage capacity. One

gigabyte equals one thousand megabytes.

(cid:129) LTE (Long-Term Evolution): A fourth generation cellular wireless
technology (also known as 4G). Compared to HSPA/UMTS LTE
improves spectral efficiency, lowers costs, improves services and,
most importantly, allows for higher data rates. LTE technology is
being deployed and is designed to deliver at speeds up to 150Mbps
with further increases over time.

(cid:129) M2M (machine-to-machine): a technology that connects people,
devices, networks and everyday objects while communicating and
interpreting data that can be acted upon in a timely manner. The
underlying technology that enables solutions at the enterprise level
and enables a growing number of connected solutions in the
consumer world.

(cid:129) Megahertz (MHz): Millions of hertz. A measure of frequency, with

one megahertz equal to one thousand kilohertz.

(cid:129) MLSE: Maple Leaf Sports and Entertainment, which owns and
operates the Toronto Maple Leafs, the Toronto Raptors, the
Toronto FC and the Toronto Marlies.

(cid:129) Mobile commerce: The buying and selling of goods and services
through wireless handheld devices such as cellular telephones and
personal digital assistants.

(cid:129) MPEG (Moving Pictures Experts Group): The group that has defined
the standards for multimedia transmission,
including music and
video files. The term can also refer to the file compression/
decompression format itself such as MPEG-2, MPEG-3 or MPEG-4.

(cid:129) Gigahertz (GHz): A measure of frequency. One gigahertz equals

(cid:129) Near-field-communication: A form of contactless communication

one thousand megahertz.

between devices like smartphones or tablets.

(cid:129) GSM (Global System for Mobile): GSM is a TDMA-based technology
and a member of the so-called “second generation” (2G) family of
mobile protocols. GSM is deployed widely across North America,
Europe and around the world, especially at the 850, 900, 1800 and
1900 MHz frequency bands. When delivered in the 1800/1900 MHz
frequency band, GSM is sometimes referred to as PCS (Personal
Communications Services).

(cid:129) HD (high definition): A resolution that is substantially higher than

that of standard-definition television.

(cid:129) HFC (Hybrid Fibre Coax): An advanced cable network architecture
that enables a cable television network to carry two-way, digital
traffic for extremely fast Internet access, cable telephony (i.e.,
home phone service) and hundreds of channels of digital television.

(cid:129) Hotspot: The WiFi wireless access point in a public place such as a
commercial office property or

train station, airport,

café,
conference centre.

(cid:129) HSPA+ (High Speed Packet Access): An IP-based packet-data
enhancement to WCDMA technology that provides high-speed
broadband packet data services over 3G networks.

(cid:129) ILEC (Incumbent Local Exchange Carrier): Typically the traditional
phone company and original local exchange carrier in a given market.

(cid:129) IP (Internet Protocol): The packet-based computer network
protocol that all machines on the Internet must know so that they
can communicate with one another. IP is basically a set of data
switching and routing rules that specify how information is cut up
into packets and how they are addressed for delivery between
computers.

(cid:129) Near-net: Buildings that are geographically close to our existing

facilities-based network.

(cid:129) Off-net: Buildings
network providers.

that are serviced by other

facilities-based

(cid:129) On-net: Buildings that are serviced by our facilities-based network.

(cid:129) Optical wave connectivity: A point-to-point private line service that
is delivered over an optical network using Wavelength Division
Multiplexing technology.

(cid:129) PCS (Personal Communications Service): A lower powered, higher
frequency competitive wireless technology to first generation
cellular networks. Whereas cellular typically operates in the 800-
900 MHz range, PCS operates in the 1.8-1.9 GHz range, which
typically requires that cells be smaller and closer together.

(cid:129) POPs (Percentage of Population): A wireless industry term referring
to the percentage of population residing in a market covered by a
wireless network.

(cid:129) Postpaid: A conventional method of payment for wireless service
where a subscriber pays a fixed monthly fee for a significant
portion of services and the usage is billed in arrears, subsequent to
consuming the services. Usually arranged on a term contract basis.

(cid:129) PPV (Pay per View): Pay television programming for which cable

subscribers pay a separate fee for each program viewed.

(cid:129) Prepaid: A method of payment for wireless service that allows a
subscriber to prepay for a set amount of airtime in advance of
actual usage. Generally, a subscriber’s prepaid account is debited at
the time of usage so that actual usage cannot exceed the prepaid
amount until an additional prepayment is made.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 79

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

(cid:129) PVR (Personal Video Recorder): A consumer electronics device or
application software that records video in a digital format to a disk
drive, USB flash drive, SD memory card or other local or networked
mass storage device. The term includes set-top boxes with direct to
disk recording facility, portable media players with recording,
recorders such as camcorders that record onto secure digital
memory cards and software for personal computers which enables
video capture and playback to and from a hard disk.

accessed. With switched video, the unwatched channels do not
need to be sent. Instead, a subscribers’ digital box sends a channel
request signal back to the distribution hub and if a channel is not
currently being transmitted on the coaxial line, the distribution
hub allocates a new channel and transmits the requested channel
to the coaxial cable via the fibre-optic node. By sending the digital
video in this more efficient manner, additional uses may be made
of the freed up bandwidth.

(cid:129) SAP: A provider of enterprise application software.

(cid:129) Set-top box: A stand-alone analog or digital device that receives
and decodes programming so that it may be displayed on a
television. Set-top boxes may be used to receive broadcast, cable
and satellite programming.

(cid:129) SIP (Session Initiation Protocol): A protocol typically used to set up
telephone calls and other real-time communications between users
over the Internet and to and from the PSTN.

(cid:129) Smartphone: An advanced wireless mobile device or personal
digital assistant
text messaging, e-mail,
that provides
Internet access, multimedia downloads and social networking
functionality in addition to voice.

(PDA)

(cid:129) Spectrum: A term generally applied to electromagnetic radio
frequencies used in the transmission of sound, data and video.
Various portions of spectrum are designated for cellular service,
television, FM radio, satellite transmissions, etc.

(cid:129) Streaming media: The process that allows audio or video content to
start playing on your computer screen before the entire file is
downloaded to your machine. Prior to streaming media, users
needed the entire audio or video file on their computer in order to
play.

(cid:129) SVOD (Subscription Video on Demand): Offers, for a monthly
charge, access to specific programming with unlimited viewing on
an on-demand basis.

(cid:129) Switched digital video: A cable network technology that enables
the carrier to make all channels available to all subscribers while
not having to physically broadcast every available channel. As only
a percentage of homes on a network node are actively watching a
given channel at a given time, rarely are all channels being

(cid:129) VOD (Video on Demand): A cable service that allows a customer to
select and order movies and shows at any time from a library of
thousands of titles. The content, which is stored on large servers
connected to the cable network, is then delivered via a dedicated
stream to the viewer set up by the network upon request. Viewers
can then pause, fast forward or rewind the content. VOD enables a
cable operator to offer significantly more content than if it had to
broadcast every show in its library separately to all subscribers.

(cid:129) VoIP (Voice over IP): The technology used to transmit real time
voice conversations in data packets over a data network using
Internet Protocol. Such data networks include telephone company
corporate
cable TV networks, wireless networks,
networks,
intranets and the Internet.

(cid:129) VPN (Virtual Private Network): A private data network in which
some of the links between nodes are carried on an open or shared
network (such as the Internet) instead of by dedicated circuits. VPN
traffic over the open or shared network is typically encapsulated
and encrypted (sometimes referred to as “tunnelled”) to ensure
privacy and security is maintained.

(cid:129) WAN (Wide Area Network): A data network extending/
interconnecting multiple local area network LANs using wireline or
wireless telecommunications.

(cid:129) WiFi (802.11): WiFi

is the commercial name for a networking
technology standard for wireless LANs. Wireless LANs essentially
provide the same service as wired networks, but at lower speeds.
WiFi allows any user with a WiFi enabled device to connect to a
wireless access point at multi-megabit speeds, typically between
11 Mbps and 50 Mbps depending upon the type of technology
chosen and how many users are using the network at a given time.

80 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

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MANAGEMENT’S RESPONSIBILITY FOR FINANCIAL REPORTING
December 31, 2012

The accompanying consolidated financial
statements of Rogers
Communications Inc. and its subsidiaries and all the information in
Management’s Discussion and Analysis are the responsibility of
management and have been approved by the Board of Directors.

The consolidated financial
statements have been prepared by
management in accordance with International Financial Reporting
Standards. The consolidated financial statements include certain
amounts that are based on the best estimates and judgments of
management and,
in all material
respects, Rogers Communications lnc.’s financial position, results of
operations and cash flows. Management has prepared the financial
information presented elsewhere in Management’s Discussion and
Analysis and has ensured that it is consistent with the consolidated
financial statements.

in their opinion, present fairly,

reasonable assurance that

Management of Rogers Communications Inc., in furtherance of the
integrity of the consolidated financial statements, has developed and
maintains a system of internal controls, which is supported by the
internal audit function. Management believes the internal controls
transactions are properly
provide
authorized and recorded, financial records are reliable and form a
proper basis for the preparation of consolidated financial statements
and that Rogers Communications lnc.’s assets are properly accounted
for and safeguarded. The internal
include
management’s communication to employees of policies that govern
ethical business conduct.

control processes

to satisfy itself

The Audit Committee meets periodically with management, as well as
the internal and external auditors, to discuss internal controls over
reporting process, auditing matters and financial
the financial
reporting issues;
that each party is properly
discharging its
responsibilities; and to review Management’s
Discussion and Analysis, the consolidated financial statements and the
external auditors’ report. The Audit Committee reports its findings to
the Board of Directors for its consideration when approving the
consolidated financial statements for issuance to the shareholders.
The Audit Committee also considers, for review by the Board of
Directors and approval by the shareholders, the engagement or re-
appointment of the external auditors.

The consolidated financial statements have been audited by KPMG
in accordance with Canadian generally
LLP, the external auditors,
accepted auditing standards and the standards of the Public Company
Accounting Oversight Board (United States) on behalf of
the
shareholders. KPMG LLP has full and free access to the Audit
Committee.

February 14, 2013

The Board of Directors is responsible for overseeing management’s
responsibility for financial reporting and is ultimately responsible for
reviewing and approving the consolidated financial statements. The
Board carries out this responsibility through its Audit Committee.

Nadir H. Mohamed, FCA
President and
Chief Executive Officer

Anthony Staffieri, FCA
Executive Vice President and
Chief Financial Officer

INDEPENDENT AUDITORS’ REPORT OF REGISTERED PUBLIC ACCOUNTING FIRM

TO THE SHAREHOLDERS OF ROGERS COMMUNICATIONS INC.:
We have audited the accompanying consolidated financial statements
of Rogers Communications Inc., which comprise the consolidated
statements of financial position as at December 31, 2012 and 2011,
income, comprehensive income,
the consolidated statements of
changes in shareholders’ equity and cash flows for the years ended
December 31, 2012 and 2011, and notes, comprising a summary of
significant accounting policies and other explanatory information.

consolidated financial statements, whether due to fraud or error. In
making those risk assessments, we consider internal control relevant
to the entity’s preparation and fair presentation of the consolidated
financial statements in order to design audit procedures that are
appropriate in the circumstances. An audit also includes evaluating
the
the
accounting
reasonableness of accounting estimates made by management, as
well as evaluating the overall presentation of the consolidated
financial statements.

appropriateness

policies

used

and

of

these consolidated financial

Management’s Responsibility for the Consolidated Financial
Statements
Management is responsible for the preparation and fair presentation
in accordance with
of
International Financial Reporting Standards as
issued by the
International Accounting Standards Board, and for such internal
is necessary to enable the
control as management determines
preparation of consolidated financial statements that are free from
material misstatement, whether due to fraud or error.

statements

Auditors’ Responsibility
Our responsibility is to express an opinion on these consolidated
financial statements based on our audits. We conducted our audits in
accordance with Canadian generally accepted auditing standards and
the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we comply with ethical
requirements and plan and perform the audit to obtain reasonable
assurance about whether the consolidated financial statements are
free from material misstatement.

We believe that the audit evidence we have obtained in our audits is
sufficient and appropriate to provide a basis for our audit opinion.

Opinion
In our opinion, the consolidated financial statements present fairly, in
all material respects, the consolidated financial position of Rogers
Communications Inc. as at December 31, 2012 and 2011, and its
consolidated financial performance and its consolidated cash flows
for the years ended December 31, 2012 and 2011 in accordance with
International Financial Reporting Standards as
issued by the
International Accounting Standards Board.

Chartered Accountants, Licensed Public Accountants

An audit involves performing procedures to obtain audit evidence
about the amounts and disclosures in the consolidated financial
statements. The procedures
judgment,
including the assessment of the risks of material misstatement of the

selected depend on our

Toronto, Canada

February 14, 2013

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 81

 
 
Note

2012

2011

3(b)

$ 12,486

$ 12,346

4

8

12, 13

13

5

24

9

6

10

10

10

10

7,729
92
1,819
80

2,766

(664)
15
235

2,352

(620)

1,732

(32)

7,682
56
1,743
–

2,865

(738)
1
7

2,135

(545)

1,590

(27)

$

1,700

$

1,563

$

$

$

$

3.34
(0.06)

3.28

3.32
(0.06)

3.26

$

$

$

$

2.93
(0.05)

2.88

2.91
(0.05)

2.86

CONSOLIDATED FINANCIAL STATEMENTS

CONSOLIDATED STATEMENTS OF INCOME
(IN MILLIONS OF CANADIAN DOLLARS, EXCEPT PER SHARE AMOUNTS)

Years ended December 31,

Operating revenue

Operating expenses:
Operating costs
Integration, restructuring and acquisition costs
Depreciation and amortization
Impairment of assets

Operating income

Finance costs
Other income, net
Share of the income of associates and joint ventures

Income before income taxes

Income tax expense

Net income from continuing operations

Loss from discontinued operations, net of tax

Net income for the year

Earnings per share – basic:

Earnings per share from continuing operations
Loss per share from discontinued operations

Earnings per share – basic

Earnings per share – diluted:

Earnings per share from continuing operations
Loss per share from discontinued operations

Earnings per share – diluted

The accompanying notes are an integral part of the consolidated financial statements.

82 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

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CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(IN MILLIONS OF CANADIAN DOLLARS)

Years ended December 31,

Net income for the year

Other comprehensive income (loss):
Items that will not be reclassified to income:

Defined benefit pension plans

Actuarial loss
Related income tax recovery

Items that will not be reclassified to net income

Items that may subsequently be reclassified to income:
Change in fair value of available-for-sale investments

Increase (decrease) in fair value
Related income tax recovery (expense)

Cash flow hedging derivative instruments

Change in fair value of derivative instruments
Reclassification to net income due to settlement of cross-currency interest rate exchange agreements
Reclassification to net income for foreign exchange (loss)/gain on long-term debt
Reclassification to net income of accrued interest
Related income tax expense

Items that may subsequently be reclassified to net income

Other comprehensive income (loss) for the year

Comprehensive income for the year

The accompanying notes are an integral part of the consolidated financial statements.

Note

2012

2011

$ 1,700

$ 1,563

21

21

(244)
64

(180)

(216)
26

(190)

(103)
–
85
61
(8)

35

(155)

(335)

(89)
22

(67)

174
(22)

152

33
22
(73)
69
(21)

30

182

115

$ 1,365

$ 1,678

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 83

 
 
CONSOLIDATED FINANCIAL STATEMENTS

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION
(IN MILLIONS OF CANADIAN DOLLARS)

December 31,

Assets
Current assets:

Cash and cash equivalents
Accounts receivable
Other current assets
Current portion of derivative instruments

Property, plant and equipment
Goodwill
Intangible assets
Investments
Derivative instruments
Other long-term assets
Deferred tax assets

Liabilities and Shareholders’ Equity
Current liabilities:
Bank advances
Accounts payable and accrued liabilities
Income tax payable
Current portion of provisions
Current portion of long-term debt
Current portion of derivative instruments
Unearned revenue

Provisions
Long-term debt
Derivative instruments
Other long-term liabilities
Deferred tax liabilities

Shareholders’ equity

Guarantees
Commitments and contingent liabilities
Subsequent events

The accompanying notes are an integral part of the consolidated financial statements.

On behalf of the Board:

Alan D. Horn, CA

Director

John H. Clappison, FCA

Director

84 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

Note

2012

2011

$

213
1,536
464
8

2,221

9,576
3,215
2,951
1,484
42
98
31

$

–
1,574
322
16

1,912

9,114
3,280
2,721
1,107
64
134
30

$ 19,618

$ 18,362

$

–
2,135
24
7
348
144
344

3,002

31
10,441
417
458
1,501

15,850

3,768

$

57
2,085
–
35
–
37
335

2,549

38
10,034
503
276
1,390

14,790

3,572

$ 19,618

$ 18,362

11

19

12

13

13

14

19

15

9

16

17

19

16

17

19

20

9

22

25

26

27

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CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY
(IN MILLIONS OF CANADIAN DOLLARS)

Class A
Voting shares

Class B
Non-Voting shares

Years ended December 31, 2012 and 2011

Amount

Number of
shares
(000s)

Number of
shares
(000s)

Amount

Share
premium

Retained
earnings

Available-for-sale
financial
assets reserve

Hedging
reserve

Total
shareholders’
equity

Balances, January 1, 2012

$ 72

112,462

$

406

412,395 $

243 $ 2,443

$ 433

$ (25)

$ 3,572

Net income for the year
Other comprehensive income (loss):

Defined benefit pension plans, net of tax
Available-for-sale investments, net of tax
Derivative instruments, net of tax

Total other comprehensive loss

Comprehensive income for the year
Transactions with shareholders, recorded

directly in equity:
Repurchase of Class B Non-Voting shares

(note 22(c))

Dividends declared
Shares issued on exercise of stock options

Total transactions with shareholders

–

–
–
–

–

–

–
–
–

–

–

–
–
–

–

–

–
–
–

–

–

–
–
–

–

–

–

–
–
–

–

–

–

–
–
–

–

–

1,700

(180)
–
–

(180)

1,520

(10)
–
1

(9,637)
–
30

(243)
–
–

(97)
(820)
–

(9)

(9,607)

(243)

(917)

–

–
(190)
–

(190)

(190)

–
–
–

–

–

–
–
35

35

35

–
–
–

–

1,700

(180)
(190)
35

(335)

1,365

(350)
(820)
1

(1,169)

Balances, December 31, 2012

$ 72

112,462

$

397

402,788 $

– $ 3,046

$ 243

$ 10

$ 3,768

Class A
Voting shares

Class B
Non-Voting shares

Number of
shares
(000s)

Number of
shares
(000s)

Amount

Amount

Share
premium

Retained
earnings

Available-for-sale
financial
assets reserve

Hedging
reserve

Total
shareholders’
equity

Balances, January 1, 2011

$ 72

112,462

$

426

443,072 $ 1,113 $ 1,923

$ 281

$ (55)

$ 3,760

Net income for the year
Other comprehensive income (loss):

Defined benefit pension plans, net of tax
Available-for-sale investments, net of tax
Derivative instruments, net of tax

Total other comprehensive income

Comprehensive income for the year
Transactions with shareholders, recorded

directly in equity:
Repurchase of Class B Non-Voting shares

(note 22(c))

Dividends declared
Shares issued on exercise of stock options
Acquisition of non-controlling interests

(note 7)

Total transactions with shareholders

–

–
–
–

–

–

–
–
–

–

–

–

–
–
–

–

–

–
–
–

–

–

–

–
–
–

–

–

(30)
–
10

–

–

–
–
–

–

–

–

–
–
–

–

–

1,563

(67)
–
–

(67)

1,496

(30,943)
–
266

(870)
–
–

(199)
(766)
–

–

–

(11)

(20)

(30,677)

(870)

(976)

–

–
152
–

152

152

–
–
–

–

–

–

–
–
30

30

30

–
–
–

–

–

1,563

(67)
152
30

115

1,678

(1,099)
(766)
10

(11)

(1,866)

Balances, December 31, 2011

$ 72

112,462

$

406

412,395 $

243 $ 2,443

$ 433

$ (25)

$ 3,572

The accompanying notes are an integral part of the consolidated financial statements.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 85

 
 
CONSOLIDATED FINANCIAL STATEMENTS

CONSOLIDATED STATEMENTS OF CASH FLOWS
(IN MILLIONS OF CANADIAN DOLLARS)

Years ended December 31,

Cash provided by (used in):

Operating activities:

Note

2012

2011

Net income for the year
Adjustments to reconcile net income to net cash flows from operating activities:

$ 1,700

$ 1,563

Depreciation and amortization
Impairment of assets
Program rights amortization
Finance costs
Income tax expense
Pension contributions, net of expense
Settlement of pension obligations
Stock-based compensation expense
Share of the income of associates and joint ventures
Other

Change in non-cash operating working capital items

Income taxes paid
Interest paid

Cash provided by operating activities

Investing activities:

Additions to property, plant and equipment (“PP&E”)
Change in non-cash working capital items related to PP&E
Acquisitions, net of cash and cash equivalents acquired
Investments
Additions to program rights
Other

Cash used in investing activities

Financing activities:

Issuance of long-term debt
Repayment of long-term debt
Premium on repayment of long-term debt
Payment on settlement of cross-currency interest rate exchange agreement and forward contracts
Proceeds on settlement of cross-currency interest rate exchange agreement and forward contracts
Transaction costs incurred related to long-term debt
Repurchase of Class B Non-Voting shares
Proceeds received on exercise of stock options
Dividends paid

Cash used in financing activities

Change in cash and cash equivalents

Cash and cash equivalents, beginning of year

Cash and cash equivalents, end of year

The change in non-cash operating working capital items is as follows:

Accounts receivable
Other current assets
Accounts payable and accrued liabilities
Unearned revenue

Supplemental cash flow disclosure:

Non-cash acquisition of spectrum licenses

12,13

13

5

9

21

21

23

24(c)

12

14

22(c)

22(b)

13

1,819
80
73
664
610
(36)
–
77
(235)
(23)

4,729
(248)

4,481
(380)
(680)

3,421

(2,142)
136
–
(707)
(90)
(31)

(2,834)

2,090
(1,240)
–
–
–
(14)
(350)
–
(803)

(317)

270

(57)

213

15
(131)
(140)
8

(248)

360

$

$

$

$

1,743
–
83
738
535
(41)
11
64
(7)
9

4,698
(169)

4,529
(99)
(639)

3,791

(2,127)
(89)
(532)
–
(56)
(27)

(2,831)

4,100
(2,802)
(76)
(1,208)
878
(10)
(1,099)
3
(758)

(972)

(12)

(45)

(57)

(86)
(33)
(46)
(4)

(169)

–

$

$

$

$

Cash and cash equivalents (bank advances) are defined as cash and short-term deposits, which have an original maturity of less than 90 days, less bank advances.

The accompanying notes are an integral part of the consolidated financial statements.

86 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(TABULAR AMOUNTS IN MILLIONS OF CANADIAN DOLLARS, EXCEPT PER SHARE AMOUNTS)

1. NATURE OF THE BUSINESS:

Inc.

(“RCI”)

Rogers Communications
is a diversified Canadian
communications and media company, incorporated in Canada, with
substantially all of its operations and sales in Canada. RCI and its
the
subsidiary companies are collectively referred to herein as
“Company”. The Company’s registered office is located at 333 Bloor
Street East, Toronto, Ontario, M4W 1G9.

As of December 31, 2012, the Company reported the results of four
segments: Wireless, Cable, Business Solutions (“RBS”), and Media.
Through Wireless, the Company is engaged in wireless voice and data
communications services. Through its Cable and RBS segments, the
Company provides cable television services, high-speed Internet
access, and telephony services to both consumers and businesses.
Through its Media segment, the Company is engaged in radio and
television broadcasting, digital media, televised shopping, publication
and distribution, and sports entertainment.

The Company is publicly traded on the Toronto Stock Exchange (TSX:
RCI.a and RCI.b) and on the New York Stock Exchange (NYSE: RCI).

2. SIGNIFICANT ACCOUNTING POLICIES:

Statement of compliance:

(a)
These consolidated financial statements of the Company have been
prepared in accordance with International Financial Reporting
Standards
issued by the International Accounting
Standards Board (“IASB”).

(“IFRS”) as

These consolidated financial statements of the Company for the years
ended December 31, 2012 and 2011 were approved by the Board of
Directors on February 14, 2013.

(b) Basis of presentation:
The consolidated financial statements have been prepared on a
historical cost basis, except for certain financial instruments, liabilities
for cash-settled share-based payments and the net deferred pension
liability, which are measured at fair value as described in the
applicable notes. The consolidated financial statements are presented
in millions of Canadian dollars, which is the Company’s functional
currency.

(c)

Basis of consolidation:
(i)
Subsidiaries:
Subsidiaries are entities controlled by the Company. The
subsidiaries are included in the
financial
consolidated financial statements from the date that control
commences until the date that control ceases.
Intercompany
transactions and balances are eliminated on consolidation.

statements of

(ii) Business combinations:
The acquisition method of accounting is used to account for the
acquisition of subsidiaries.

incurred or assumed at

The fair value of consideration transferred is measured as the
fair value of the assets given, equity instruments issued and
liabilities
the date of exchange.
Identifiable assets acquired and liabilities assumed are measured
at their fair values at the acquisition date. The determination of
the fair values of assets acquired and liabilities assumed involves
considerable estimates in the development of discounted cash

flow analyses, estimated future earnings, estimated future
information available in financial
subscribers, and use of
markets. Acquisition transaction costs are expensed as incurred.

(d) New accounting pronouncements effective in 2012:

IAS 1, Presentation of Financial Statements
In June 2011, the IASB amended IAS 1, Presentation of Financial
Statements (“IAS 1”). This amendment requires an entity to
separately present the items of other comprehensive income
(“OCI”) as items that may or may not need to be reclassified to
profit and loss. The Company has presented the consolidated
statements of comprehensive income for
the years ended
December 31, 2012 and 2011 using this approach.

IFRS 7, Financial Instruments: Disclosures
In October 2010, the IASB amended IFRS 7, Financial Instruments:
Disclosures (“IFRS 7”). This amendment enhances disclosure
requirements to aid financial statement users in evaluating the
nature of, and risks associated with, an entity’s continuing
involvement in derecognized financial assets. The amendment is
effective for the Company’s interim and annual consolidated
financial statements commencing January 1, 2012. The Company
has assessed the impact of this amendment and there is no
impact on the consolidated financial statements.

IAS 12, Deferred Tax: Recovery of Underlying Assets
In December 2010, the IASB amended IAS 12, Deferred Tax:
Recovery of Underlying Assets (“IAS 12”).
IAS 12 includes a
rebuttal presumption which determines that the deferred tax on
the depreciable component of an investment property measured
using the fair value model from IAS 40, Investment Property
should be based on its carrying amount being recovered through
a sale. The standard has also been amended to include the
that deferred tax on non-depreciable assets
requirement
measured using the revaluation model in IAS 16, Property, Plant
and Equipment (“IAS 16”) should be measured on the sale basis.
The Company has assessed the impact of this amendment and
there is no impact on the consolidated financial statements.

(e) Use of estimates and judgments:
The preparation of financial statements requires management to
make judgments, estimates and assumptions
the
application of accounting policies and the reported amounts of
assets, liabilities, revenue and expenses. Significant changes in the
assumptions, including those with respect to future business plans
and cash flows, could materially change the recorded carrying
amounts. Actual results could differ from these estimates.

that affect

Key areas of estimation that are inherently uncertain include the
following:

(i)

(ii)

(iii)

(iv)

assessment of credit risk and the determination of the
allowance for doubtful accounts (note 19(a));

consideration of inputs in the determination of the fair
value of assets and liabilities acquired in business
combinations (note 2(c)(ii));

consideration of industry trends and other factors in the
determination of the useful lives of PP&E (note 2(r)(ii));

capitalization of direct labour, overhead and interest costs
to PP&E (note 2(r)(i));

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 87

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(v)

determination of the recoverable amount in assessing
impairment of non-financial assets (note 2(u)(iii));

(vi) measurement of provisions (note 2(p));

(vii) evaluating the recoverability of deferred tax assets (note

2(i)); and

(viii) measurement of the fair value of derivative instruments
(note 19(e)), pension obligation (note 21) and stock-based
compensation liabilities (note 23).

In addition to the key areas of estimation, areas involving significant
judgment include the following:

(i)

(ii)

(iii)

(iv)

(v)

the Company’s determination of cash generating units for
the purpose of impairment testing (note 13);

the Company’s choice to depreciate cable and wireless
network on a straight-line basis as it believes this method is
most representative of the economic substance of the use
of the underlying assets (note 2(r)(ii));

the Company’s view that its Spectrum licenses will likely be
renewed in the foreseeable future and therefore have been
designated an indefinite useful life and are not subject to
amortization (note 2(t)(ii));

the Company’s interpretation of tax rules and regulations
in calculating income taxes (note 9); and

the Company’s determination of the probability of loss in
assessing contingent liabilities (note 26).

Revenue recognition:

(f)
revenue is
In addition to applying the criteria noted below,
recognized when the amount
is estimable and collectability is
reasonably assured. The Company’s principal sources of revenues and
recognition of
financial
statement purposes are as follows:

these revenues, net of discounts,

for

(i) monthly subscriber fees in connection with wireless, cable,
telephony and Internet
rental of equipment,
network services and media subscriptions are recorded as
revenue as the service is provided;

services,

(ii)

(iii)

(iv)

revenue from airtime, data services, roaming, long-distance
and optional services, pay-per-use services and other sales
of products are recorded as revenue as the services or
products are delivered;

revenue from the sale of wireless and cable equipment is
recorded when the equipment is delivered and accepted by
the independent dealer or
sales.
Equipment subsidies related to new and existing subscribers
are recorded as a reduction of equipment revenues upon
activation of the equipment;

subscriber

in direct

installation fees and activation fees charged to subscribers
do not meet the criteria as a separate unit of accounting. In
Wireless, these fees are recorded as part of equipment
revenue. In Cable, they are deferred and amortized over
the related service period, which is approximately three
years;

(v)

recorded in the period the
advertising revenue is
television
radio or
advertising airs on the Company’s
stations; is featured in the Company’s publications; or is
displayed on the Company’s digital properties;

(vi) monthly subscription revenues

received by television
stations for subscriptions from cable and satellite providers
are recorded in the month in which they are earned;

88 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

(vii) the Toronto Blue Jays Baseball Club’s (“Blue Jays”) revenue
from home game admission and concessions is recognized
as the related games are played during the baseball season.
Revenue from radio and television agreements is recorded
at the time the related games are aired. The Blue Jays also
receive revenue from the Major League Baseball Revenue
Sharing Agreement, which distributes funds to and from
member clubs, based on each club’s revenues. This revenue
is recognized when determined; and

a

are

separately

considered

(viii) awards granted to customers through customer loyalty
identifiable
programs
component of the sales transactions, and are deferred until
recognized as operating revenue when the awards are
redeemed by the customer and the goods or services are
provided by the Company. The portion allocated to the
award credit is estimated based on the fair value of the
right to the future goods and services. The amount of
revenue recognized is based on the number of award
credits redeemed relative to the total number of award
credits that are expected to be redeemed.

The Company offers certain products and services as part of multiple
deliverable arrangements, and divides these products and services
into separate units of accounting. Components of multiple
deliverable arrangements are separately accounted for provided the
delivered elements have stand-alone value to the customers and the
fair value of any undelivered elements can be objectively and reliably
determined. Consideration for these units is measured and allocated
amongst the accounting units based upon their relative fair values
and the Company’s relevant revenue recognition policies are applied
to them.

The Company records payments received in advance of providing
goods or services as unearned revenue, which includes subscriber
deposits,
received from
subscribers related to services and subscriptions that will be provided
in future periods.

cable installation fees and amounts

Subscriber acquisition and retention costs:

(g)
The Company expenses the costs related to the acquisition or
retention of subscribers as incurred, except as described in note
2(f)(iv) as it relates to cable installation costs.

Stock-based compensation and other stock-based payments:

(h)
The Company’s employee stock option plans, which are described in
note 23(a), attach cash-settled share appreciation rights (“SARs”) to
all stock options granted. This feature allows the option holder to
elect to receive in cash an amount equal to the intrinsic value of the
option, being the excess of the market price of the Class B Non-
Voting share over the exercise price of the option at the exercise date,
instead of exercising the option and acquiring Class B Non-Voting
shares. All outstanding stock options are classified as liabilities and
are carried at their fair value, measured using option valuation
techniques that are compliant with IFRS 2, Share-based Payment
(“IFRS 2”). The fair value of the liability is remeasured each period
and is amortized to net income using the shorter of graded vesting
over the four year vesting period, or over the period to the date an
employee is eligible to retire.

The Company has a restricted share unit (“RSU”) plan, which is
described in note 23(b). RSUs are recorded as
liabilities. The
measurement of the liability and compensation costs for these awards
are based on the fair value of the award and recorded as a charge to
net income over the vesting period of the award. Changes in the
Company’s liability subsequent to the grant of the award and prior to
the settlement date are due to changes in fair value of the award and
are recorded as a charge to net income in the year incurred. The
payment amount is established as of the vesting date of the award.

The Company has a deferred share unit (“DSU”) plan, which is
described in note 23(c). DSUs are recorded as
liabilities. The
measurement of the liability for these awards is based on the fair
value of the award at the date of grant. Changes in the Company’s
liability subsequent to the grant of the award and prior to the
settlement date are due to changes in the fair value of the award and
are recorded as a charge to net income in the year incurred. The
payment amount is established as of the exercise date of the award.

The Company has an employee share accumulation plan, which is
described in note 23(d). The employee share accumulation plan allows
employees to voluntarily participate in a share purchase plan. Under
the terms of the plan, employees of the Company can contribute a
specified percentage of their regular earnings to the plan through
payroll deductions and the Company makes
certain defined
contribution matches, which are recorded as compensation expense
in the year made.

Income taxes:

(i)
Income tax expense is comprised of current and deferred taxes. The
calculation of income taxes requires judgment in interpreting tax
rules and regulations. Current and deferred tax expenses are
recognized in the consolidated statements of income except to the
extent that they relate to a business combination, or items recognized
directly in equity or in OCI.

Current tax expense is the expected tax payable or receivable based
on the taxable income or loss for the year, using tax rates enacted or
substantively enacted at the reporting date, and any adjustment to
tax payable in respect of previous years.

Deferred tax assets and liabilities are recognized for the future
income tax consequences attributable to differences between the
financial statement carrying amounts of existing assets and liabilities
and their respective tax bases. Deferred tax assets and liabilities are
measured using enacted or substantively enacted tax rates expected
to apply to taxable income in the years in which those temporary
differences are expected to reverse. Deferred tax assets and liabilities
are offset if there is a legally enforceable right to offset current tax
liabilities and assets and they relate to income taxes levied by the
same authority on the same taxable entity, or on different tax entities
where these entities intend to settle current tax liabilities and assets
on a net basis or their tax assets and liabilities will be realized
simultaneously. A deferred tax asset is recognized for unused losses,
tax credits and deductible temporary differences to the extent that it
is probable that future taxable income will be available against which
they can be utilized. Significant estimates are required in evaluating
the recoverability of deferred tax assets. The Company’s assessment is
based on existing tax laws, estimates of future profitability, and tax
planning strategies.

In determining the amount of current and deferred tax, the Company
takes into account the impact of uncertain tax positions and whether
additional taxes and interest may be due. The assessment relies on
If new information were to become
estimates and assumptions.
available to change the Company’s
regarding the
adequacy of existing tax liabilities, such changes would impact
income tax expense in the period that such a determination is made.

judgement

Foreign currency translation:

(j)
Monetary assets and monetary liabilities denominated in a foreign
currency are translated into Canadian dollars at the exchange rate in
effect at the date of the consolidated statements of financial position.
related
non-monetary
Non-monetary
the
depreciation and amortization expenses are translated at
historical exchange rates. Revenue and expenses, other
than
depreciation and amortization, are translated into Canadian dollars at
the average rate for the month in which the transaction was
recorded. Exchange gains or losses on translating long-term debt are

liabilities

assets,

and

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recognized in the consolidated statements of income or in the
consolidated statements of comprehensive income, if the instrument
is part of a qualifying cash flow hedging relationship. Foreign
exchange gains or losses are primarily related to the translation of
certain long-term debt.

(k)

Financial instruments:
(i)
Recognition:
In addition to applying the criteria noted below, the Company
initially recognizes cash and receivables, debt securities and
subordinated liabilities on the date they originate. All other
financial assets and financial liabilities are initially recognized on
the trade date at which the Company becomes a party to the
contractual provision of the instrument.

(ii) Classification and measurement:
For measurement purposes financial
instruments are grouped
into classes at initial recognition based on the purpose of the
individual
instruments. All of the Company’s non-derivative
financial assets are classified as available-for-sale or loans and
receivables, and non-derivative financial liabilities are classified
as other financial liabilities.

(a) Available-for-sale financial assets:
Available-for-sale financial assets include the Company’s
publicly traded and private investments. These investments
are carried at fair value plus transaction costs directly
attributable to the acquisition of the financial asset on the
consolidated statements of financial position. Subsequent
changes in fair value, other than impairment losses, are
recorded in OCI. At the time the investments are disposed
of, the cumulative fair value change recorded in OCI
related to the disposed investment is reclassified to the
consolidated statement of income.

recognition the Company’s

(b) Loans and receivables:
loans and
Upon initial
receivables, comprised of cash and cash equivalents and
accounts
fair value plus
transaction costs directly attributable to the acquisition of
the financial asset and subsequently carried at amortized
cost using the effective interest method, with changes
recorded through net income.

receivable, are measured at

(c) Other financial liabilities:
All of the Company’s non-derivative financial liabilities are
liabilities and are initially
classified as other financial
measured at fair value plus transaction costs that are
directly attributable to the issuance of the financial liability.
Subsequent to the initial recognition and measurement,
these non-derivative financial
liabilities are measured at
amortized cost using the effective interest method. Such
liabilities include bank advances, accounts payable and
accrued liabilities, and long-term debt.

(iii) Fair value:
Fair value estimates are made at a specific point in time, based
on relevant market information and information about the
financial instruments. These estimates are subjective in nature
and involve uncertainties and matters of significant judgment.
Changes in assumptions could significantly affect the estimates.

(iv) Current and non-current classification:
Financial assets and liabilities due in part or in whole more than
one year from the consolidated statements of financial position
dates are considered to be non-current. Other financial assets
and liabilities are recognized as current.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 89

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(v) Offsetting financial assets and liabilities:
Financial assets and liabilities are offset and the net amount
presented in the statement of financial position when the
Company has a legal right to offset the amount and intends to
settle on a net basis or
realize the asset and liability
simultaneously.

Derivative instruments:

(l)
The Company uses derivative instruments to manage risks from
fluctuations in exchange rates with respect to long-term debt (“Debt
Derivatives”) and to manage risks from fluctuations in exchange rates
on certain forecasted expenditures (“Expenditure Derivatives” and,
together with Debt Derivatives, “Derivatives”). From time to time,
these instruments
rate exchange
agreements,
interest rate exchange agreements, foreign exchange
forward contracts and foreign exchange option agreements. All such
instruments are only used for risk management purposes. The
Company does not use derivative instruments
speculative
purposes.

include cross-currency interest

for

All derivatives are measured at fair value, with changes in fair value
recorded in the consolidated statements of income unless they are
effective cash flow hedging derivatives and designated as such for
accounting purposes. The Company assesses whether an embedded
derivative is required to be separated from the host contract and
accounted for as a derivative when the Company first becomes a
party to the contract. The changes in fair value of cash flow hedging
derivatives are recorded in the hedging reserve, a component of
equity, to the extent effective, until the variability of cash flows
relating to the hedged asset or liability are recognized in net income.
Any hedge ineffectiveness is recognized in net income immediately.

the Company formally documents

On initial designation of a derivative instrument as a hedging
instrument,
the relationship
between the hedging instrument and hedged item, including the risk
management objectives and strategy in undertaking the hedge
transaction and the hedged risk, together with the methods that will
be used to assess the effectiveness of the hedging relationship. The
Company assesses at the inception of the hedging relationship and on
an ongoing basis, whether the hedging instruments are expected to
be highly effective in offsetting the changes in the fair value or cash
flows of the respective hedged items attributable to the hedged risk.

(m) Earnings per share:
The Company presents basic and diluted earnings per share data.
Basic earnings per share is calculated by dividing the net income or
loss attributable to Class A and B shareholders of the Company by the
weighted average number of Class A and B shares outstanding during
the year. The diluted earnings per share is determined by adjusting
the net income or loss attributable to Class A and B shareholders and
the weighted average number of Class A and B shares outstanding for
the effects of all dilutive potential common shares. The Company uses
the treasury stock method for calculating diluted earnings per share.
The diluted earnings per share calculation considers the impact of
employee stock options and other potentially dilutive instruments, as
disclosed in note 10.

(q)

Inventories:

including handsets, digital

(n)
Inventories,
cable equipment and
merchandise for resale, are primarily measured at the lower of cost,
determined on a first-in, first-out basis, and net realizable value.
Previous write downs to net realizable value are reversed if there is a
subsequent increase in the value of the related inventories.

(o) Deferred transaction costs:
Costs incurred in connection with the issuance of long-term debt and
direct costs paid to lenders to obtain revolving credit facilities are
deferred and amortized using the effective interest method over the
life of the long-term debt to which they relate.

90 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

Provisions:

(p)
Provisions are recognized when a present obligation as a result of a
past event will lead to a probable outflow of economic resources
from the Company and the amount of that outflow can be estimated
reliably. The timing or amount of the outflow may still be uncertain.
from the presence of a legal or
A present obligation arises
constructive obligation that has resulted from past events, for
example, legal disputes or onerous contracts.

Significant estimates are used in measuring provisions. Provisions are
measured at the estimated expenditure required to settle the present
obligation, based on the most reliable evidence available at the
reporting date, including the risks and uncertainties associated with
the present obligation. Provisions are determined by discounting the
expected future cash flows at a pre-tax rate that reflects current
market assessments of the time value of money and the risks specific
to the liability.

Decommissioning and restoration costs:

(i)
In the course of the Company’s activities, network and other
assets are utilized on leased premises that are expected to have
costs associated with decommissioning these assets and restoring
the location where these assets are situated upon exiting those
premises.

These decommissioning and restoration costs are calculated on
the basis of the identified costs for the current financial year,
extrapolated into the future based on management’s best
estimates of future trends in prices, inflation, and other factors,
and are discounted to present value. Forecasts are revised in
light of future changes in business conditions or technological
requirements.

The Company records these decommissioning and restoration
costs as property, plant and equipment and subsequently
allocates them to depreciation expense based on the related
asset’s useful life, and records the accretion of the liability as a
charge to finance costs.

(ii) Restructuring:
A provision for restructuring is recognized when the Company
has approved a detailed and formal restructuring plan, and
either the restructuring has commenced or management has
announced the plan’s main features to those affected by it.

(iii) Onerous contracts:
A provision for onerous contracts is recognized when the
unavoidable costs of meeting the obligation under the contract
exceed the expected benefits to be derived by the Company. The
provision is measured at the present value of the lower of the
expected cost of terminating the contract and the expected cost
of
continuing with the contract. Before a provision is
established, the Company recognizes any impairment loss on the
assets associated with the contract.

Pension benefits:

Employee benefits:
(i)
The Company provides both contributory and non-contributory
defined benefit pension plans, which provide employees with a
lifetime monthly pension upon retirement. The Company’s net
obligation in respect of defined benefit pension plans
is
calculated separately for each plan by estimating the amount of
future benefits that employees have earned in return for their
service in the current and prior years; that benefit is discounted
to determine its present value. The Company accrues its pension
plan obligations as employees render the services necessary to
earn the pension. The Company uses a discount rate determined
by reference to market yields at the measurement date on high
quality corporate bonds to measure the accrued pension benefit

obligation. Actuarial gains and losses are determined at the end
of the year in connection with the valuation of the plans and are
recognized in OCI and retained earnings.

The Company uses the following methods and assumptions for
pension accounting associated with its defined benefit plans:

(a)

the cost of pensions is actuarially determined and takes
into account the expected rates of salary increases, for
instance, as the basis for future benefit increases;

(r)

(b)

for the purpose of calculating the expected return on
plan assets, those assets are valued at fair value; and

(c) past service costs from plan amendments are expensed
immediately in the consolidated statements of income
to the extent that they are already vested. Unvested
past service costs are deferred and amortized on a
straight-line basis over the average remaining vesting
period. Contributions to defined contribution plans are
recognized as an employee benefit expense in the
statement of income in the periods during which
related services are rendered by employees.

Contributions to defined contribution plans are recognized as an
employee benefit expense in the consolidated statements of
income in the periods during which related services are rendered
by employees.

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Termination benefits:

(ii)
Termination benefits are recognized as an expense when the
Company
of
withdrawal, to a formal detailed plan to terminate employment
before the normal retirement date.

committed without

possibility

realistic

is

Recognition and measurement:

Property, plant and equipment:
(i)
Items of PP&E are measured at
depreciation and accumulated impairment losses.

cost

less accumulated

Cost includes expenditures that are directly attributable to the
acquisition of the asset. The cost of self-constructed assets
includes the cost of materials and direct labour, any other costs
directly attributable to bringing the assets
to a working
condition for their intended use, the costs of dismantling and
removing the items and restoring the site on which they are
located, and borrowing costs on qualifying assets. The
determination of directly attributable costs involves significant
management estimates. These estimates include certain direct
labour and direct
costs associated with the acquisition,
construction, development or betterment of the Company’s
network are capitalized to PP&E, and interest costs which are
capitalized during construction and development of certain
PP&E.

The cost of new cable subscriber installation costs are capitalized
to cable and wireless network and is depreciated over the useful
lives of the related assets. Costs of other cable connections and
disconnections are expensed, except
incremental
installation costs related to reconnect Cable customers, which
are deferred to the extent of reconnect installation revenues.

for direct

Gains and losses on disposal of an item of PP&E are determined
by comparing the proceeds from disposal with the carrying
amount of PP&E, and are recognized within other income in the
consolidated statements of income.

(ii) Depreciation:
Depreciation is charged to the consolidated statements of income over the estimated useful lives of the PP&E as follows:
Asset

Basis

Estimated useful life

Buildings
Cable and wireless network
Computer equipment and software
Customer premise equipment
Leasehold improvements

Equipment and vehicles

Components of an item of PP&E may have different useful lives.
The selection of depreciation methods, rates, and useful lives
requires significant estimates that take into account industry
trends and company-specific factors. Depreciation methods, rates
and residual values are reviewed at least annually or when there
are changes in circumstances, and revised if the current method,
estimated useful
life or residual value is different from that
estimated previously. The effect of such changes is recognized in
the consolidated statements of income prospectively.

Development expenditures are capitalized if they meet the
criteria for recognition as an asset. The assets are amortized over
their expected useful
lives once they are available for use.
Research expenditures, as well as maintenance and training
costs, are expensed as incurred.

(s) Acquired program rights:
Program rights represent contractual rights acquired from third
parties to broadcast television programs and are carried at cost less
accumulated amortization. Program rights and the related liabilities

Diminishing balance
Straight-line
Straight-line
Straight-line
Straight-line

Diminishing balance

5 to 25 years
3 to 30 years
4 to 10 years
3 to 5 years
Over shorter of estimated
useful life and lease term
3 to 20 years

are recorded on the consolidated statements of financial position
when the licence period begins and the program is available for use
and is amortized to other external purchases in the consolidated
statements of income over the expected exhibition period, which
ranges from one to five years. If programs are not scheduled, the
related program rights are considered impaired and written off.
Otherwise, they are subject to non-financial asset impairment testing
as intangible assets with finite useful lives. Program rights for multi-
year sports programming arrangements are expensed as incurred,
when the games are aired.

(t) Goodwill and intangible assets:

Goodwill:

is measured if

(i)
Goodwill
consideration
the fair value of
including the recognized amount of any non-
transferred,
controlling interest of the acquiree, is greater than the fair value
of the identifiable net assets acquired. If the excess is negative,
the difference is recognized immediately in the consolidated
statements of income.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 91

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Intangible assets:

(ii)
Intangible assets acquired in a business combination are
recorded at their fair values. Intangible assets with finite useful
lives are amortized over their estimated useful
lives and are
tested for impairment, as described in note 2(u). Useful lives,
residual values and amortization methods for intangible assets
with finite useful lives are reviewed at least annually.

Intangible assets having an indefinite life, which consist of
spectrum and broadcast licences, are not amortized but are
tested for impairment on an annual basis, as described in note
2(u). Spectrum licences and broadcast licences are indefinite life
intangible assets because there is no foreseeable limit to the
period over which these assets are expected to generate net cash
inflows for the Company. The determination of these assets’
indefinite life is based on judgment that includes an analysis of
all relevant factors, including the expected usage of the asset,
the typical life cycle of the asset and anticipated changes in the
market demand for the products and services that the asset
helps generate.

Intangible assets with finite useful
straight-line basis over their estimated useful lives as follows:

lives are amortized on a

Brand names
Customer relationships
Roaming agreements
Marketing agreements

7 to 20 years
3 to 5 years
12 years
3 years

(u)

Financial assets:

Impairment:
(i)
A financial asset is considered impaired if objective evidence
indicates that one or more events have had a negative effect on
the estimated future cash flow of that asset that can be
estimated reliably.
Individually significant financial assets are
tested for impairment on an individual basis. The remaining
financial assets are assessed collectively based on the nature of
the asset.

An impairment loss on loans and receivables is measured as the
difference between the assets carrying amount and the present
value of the future cash flows expected to be derived from the
asset. The carrying value is reduced through the use of an
allowance for doubtful accounts, with the loss recognized in net
income.

An impairment loss on available-for-sale financial assets is
recognized by reclassifying the losses accumulated in the fair
value reserve in equity to the consolidated statements of
income. The cumulative loss that is reclassified from equity to
the consolidated statements of income is the difference between
the acquisition cost
loss previously
recognized and the current fair value.

less any impairment

(v)

An impairment loss in respect of an equity-accounted investment
is measured by comparing the recoverable amount of the
investment with its carrying amount in accordance with note
2(u)(iv).

(ii) Goodwill and indefinite-life intangible assets:
The carrying values of
identifiable intangible assets with
indefinite lives and goodwill are tested annually for impairment
or more frequently if there are indicators of impairment. A cash
generating unit (“CGU”) is the smallest identifiable group of
assets that generates cash inflows that are largely independent
of the cash inflows from other assets or groups of assets.
Goodwill and indefinite life intangible assets are allocated to
CGUs for the purpose of impairment testing based on the level
at which management monitors goodwill, which is not higher

92 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

than an operating segment. The allocation involves significant
estimates and considerable management judgment, and is made
to those CGUs that are expected to benefit from the synergies of
the business combination.

(iii) Non-financial assets with finite useful lives:
The carrying values of CGUs with other non-financial assets with
finite useful lives, such as PP&E and intangible assets with finite
useful
lives, are assessed for impairment whenever events or
changes in circumstances indicate that their carrying amounts
may not be recoverable.
If any such indication exists, the
recoverable amount of the asset must be determined. Such
assets are impaired if their recoverable amount is lower than
their carrying amount.
If it is not possible to estimate the
recoverable amount of an individual asset, the recoverable
amount of the CGU to which the asset belongs is tested for
impairment.

(iv) Recognition of impairment charge:
The recoverable amount is the higher of an asset’s or CGU’s fair
value less costs to sell
(“FVLCTS”) or its value in use. The
determination of the recoverable amount requires the use of
significant management estimates such as the estimated future
cash flows, terminal growth rate and discount rate applied. If
the recoverable amount of an asset or CGU is estimated to be
less than its carrying amount, the carrying amount of the asset
or CGU is reduced to its recoverable amount. The resulting
impairment loss is recognized in the consolidated statements of
income. An impairment loss is reversed if there has been a
change in the estimates used to determine the recoverable
amount. When an impairment loss is subsequently reversed, the
carrying amount of the asset or CGU is increased to the revised
estimate of its recoverable amount so that the increased carrying
amount does not exceed the carrying amount that would have
been recorded had no impairment losses been recognized for
the asset or CGU in prior years. Impairment losses recognized for
goodwill are not reversed.

In assessing value in use, the estimated future cash flows are
discounted to their present value using a pre-tax rate that
reflects current market assessments of the time value of money
and the risks specific to that asset. The cash flows used reflect
management assumptions and are supported by external sources
of information.

In assessing FVLCTS,
the fair value is based on the best
information available to reflect the amount that could be
obtained from the disposal of the asset in an arm’s length
transaction between knowledgeable and willing parties, net of
estimates of the costs of disposal.

Investments in associates and joint ventures:

Investments:
(i)
The Company’s interests in investments in associates and joint
ventures are accounted for using the equity method of
accounting. Associates are those entities in which the Company
has significant influence, but not control, over the financial and
operating policies. Significant influence is presumed to exist
when the Company holds between 20% and 50% of the voting
power of another entity. Joint ventures are those entities over
whose activities the Company has joint control, established by
contractual agreement and requiring unanimous consent for
strategic financial and operating decisions.

The investments in associates and joint ventures are initially
recognized at cost. The carrying amount
increased or
decreased to recognize, in net income, the Company’s share of
the income or loss of the investee after the date of acquisition.
Distributions received from an investee reduce the carrying

is

the investment. Unrealized gains arising from
amount of
transactions with equity accounted investees are eliminated
against the investment to the extent of the Company’s interest
in the investee. Unrealized losses are eliminated the same as
unrealized gains, but only to the extent that there is no evidence
of impairment.

(ii)
Investments in publicly traded and private companies:
Publicly traded investments where no control or significant
influence exists are classified as available-for-sale investments
and are recorded at fair value based on publicly quoted prices.
Investments in private companies where no control or significant
influence exists are also accounted for at fair value, which is
determined using well established market or asset based, or
projected income valuation techniques, which are applied
appropriately to each investment depending on its future
operating and profitability prospects. Changes in fair value of
these investments are recorded in OCI until such time as the
investments are disposed of or become impaired. Investments
are considered impaired when there is a significant or prolonged
decline in fair value below cost.

IFRS 13, Fair Value Measurement
In May 2011, the IASB issued IFRS 13, Fair Value Measurement
(“IFRS 13”). IFRS 13 replaces the fair value guidance contained in
individual
IFRS with a single source of fair value measurement
guidance. The standard also requires disclosures that enable users to
the methods and inputs used to develop fair value
assess
measurements.

IAS 19, Employee Benefits
In June 2011, the IASB amended IAS 19, Employee Benefits (“IAS 19”).
This amendment eliminates the concept of return on plan assets and
interest cost (income) and replaces them with a net interest cost that
is calculated by multiplying the discount rate by the net liability
(asset). The amendment also eliminates the use of the “corridor”
approach and mandates all remeasurement impacts be recognized in
OCI. It also enhances the disclosure requirements, providing better
information about the characteristics of defined benefit plans and the
risk that entities are exposed to through participation in those plans.
The adoption of the amended standard will result in an increase in
pension expense of $7 million for the year ended December 31, 2012
upon retrospective application when the amended standard is
adopted beginning January 1, 2013.

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(w) Discontinued operations:
A discontinued operation is a component of the Company’s business,
the operations and cash flows of which can be clearly distinguished
from the rest of the Company and which:

(i)

represents a separate major line of business;

(ii)

is part of a single coordinated plan to dispose of a separate
major line of business; or

(iii)

is a subsidiary acquired exclusively with a view to re-sale.

When an operation is classified as a discontinued operation, the
comparative statements of income and comprehensive income are re-
presented as if the operation had been discontinued from the start of
the comparative year.

(x) Recent accounting pronouncements:
The following accounting pronouncements are effective for the
Company’s interim and annual consolidated financial statements
commencing January 1, 2013. The Company is assessing the impact of
these pronouncements on its consolidated financial statements:

IFRS 10, Consolidated Financial Statements
the IASB issued IFRS 10, Consolidated Financial
In May 2011,
Statements (“IFRS 10”).
IFRS 10, which replaces the consolidation
requirements of SIC-12 Consolidation-Special Purpose Entities and
IAS 27 Consolidated and Separate Financial Statements, establishes
principles for the presentation and preparation of consolidated
financial statements when an entity controls one or more other
entities.

IFRS 11, Joint Arrangements
In May 2011, the IASB issued IFRS 11, Joint Arrangements (“IFRS 11”).
Interests in Joint
IFRS 11, which replaces the guidance in IAS 31,
Ventures, provides
joint
for a more realistic
arrangements by focusing on the rights and obligations of the
arrangement, rather than its legal form (as is currently the case). The
standard addresses
joint
arrangements by requiring interests in jointly controlled entities to be
accounted for using the equity method.

in the reporting of

inconsistencies

reflection of

IFRS 12, Disclosure of Interests in Other Entities
In May 2011, the IASB issued IFRS 12, Disclosure of Interests in Other
Entities (“IFRS 12”).
IFRS 12 establishes new and comprehensive
disclosure requirements for all forms of interests in other entities,
including
and
unconsolidated structured entities.

arrangements,

subsidiaries,

associates

joint

removes

the requirements

IAS 27, Separate Financial Statements
In May 2011, the IASB amended IAS 27, Separate Financial Statements
(“IAS 27”). This amendment
for
consolidated statements from IAS 27, and moves it over to IFRS 10,
Consolidated Financial Statements. The amendment mandates that
when a company prepares separate financial statements, investment
in subsidiaries, associates, and jointly controlled entities are to be
accounted for using either the cost method or in accordance with
IFRS 9, Financial Instruments. In addition, this amendment determines
the treatment for recognizing dividends, the treatment of certain
group reorganizations, and some disclosure requirements.

IAS 28, Investments in Associates and Joint Ventures
In May 2011, the IASB amended IAS 28, Investments in Associates and
Joint Ventures (“IAS 28”). This amendment requires any retained
portion of an investment in an associate or joint venture that has not
been classified as held for sale to be measured using the equity
method until disposal. After disposal,
the retained interest
continues to be an associate or joint venture, the amendment
requires it to continue to be accounted for under the equity method.
The amendment also disallows the remeasurement of any retained
interest in an investment upon the cessation of significant influence
or joint control.

if

the
The following accounting pronouncement
Company’s interim and annual consolidated financial statements
commencing January 1, 2015. The Company is assessing the impact of
the pronouncement on its consolidated financial statements:

is effective for

IFRS 9, Financial Instruments
Instruments
In October 2010, the IASB issued IFRS 9, Financial
(“IFRS 9”).
Instruments:
IFRS 9, which replaces IAS 39, Financial
Recognition and Measurement, establishes principles for the financial
reporting of financial assets and financial liabilities that will present
relevant and useful information to users of financial statements for
their assessment of the amounts, timing and uncertainty of an entity’s
future cash flows.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 93

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

3. SEGMENTED INFORMATION:

(a)

The Company’s chief operating decision makers are the CEO and
CFO. They review the operations and performance of the
Company by segments, which include Wireless, Cable, RBS and
Media. Segment results that are reported to the Company’s chief
decision makers include items directly attributable to a segment
as well as those that can be allocated on a reasonable basis.

The accounting policies of the segments are the same as those
described in note 2 to the Company’s consolidated financial
statements. The chief operating decision makers review adjusted
operating profit as a key measure of performance for each

is

restructuring and acquisition costs,

segment and for purposes of making decisions on resource
income before
allocations. Adjusted operating profit
integration,
stock-based
settlement of pension obligations,
compensation expense,
depreciation and amortization,
impairment of assets, finance
costs, other income, share of income of associates and joint
ventures, and income taxes. This measure of segment operating
results differs
from operating income in the consolidated
statements of income. All of the Company’s reportable segments
are substantially in Canada.

Information by reportable segments is as follows, which is regularly reported to the chief operating decision makers:

Year ended December 31, 2012

Wireless

Cable

RBS

Media

Corporate
items and
Eliminations

Consolidated
Totals

Operating revenue
Operating costs(1)

$ 7,280
4,217

$ 3,358
1,753

$ 351
262

$ 1,620
1,430

$

(123)
(10)

$ 12,486
7,652

Adjusted operating profit
Integration, restructuring and acquisition costs
Stock-based compensation expense(1)
Depreciation and amortization
Impairment of assets

Operating income
Finance costs
Other income, net
Share of the income of associates and joint ventures

Income before income taxes

Additions to PP&E

Goodwill

Total assets

3,063

1,605

89

190

(113)

$ 1,123

$

832

$

61

$ 1,146

$ 1,000

$ 215

$

$

55

854

$

$

71

–

4,834
92
77
1,819
80

2,766
(664)
15
235

2,352

2,142

3,215

$

$

$

$ 9,769

$ 4,719

$ 835

$ 2,157

$ 2,138

$ 19,618

(1)

Included with operating costs in consolidated statements of income.

Year ended December 31, 2011

Wireless

Cable

RBS

Media

Corporate
items and
eliminations

Consolidated
totals

Operating revenue
Operating costs(1)

$ 7,138
4,102

$ 3,309 $
1,760

405
319

$ 1,611
1,431

$

(117)
(5)

$ 12,346
7,607

Adjusted operating profit
Integration, restructuring and acquisition costs
Stock-based compensation expense(1)
Settlement of pension obligations(1)
Depreciation and amortization

Operating income
Finance costs
Other income, net
Share of the income of associates and joint ventures

Income before income taxes

Additions to PP&E

Goodwill

Total assets

3,036

1,549

86

180

(112)

$ 1,192

$

748 $

55

$ 1,146

$ 1,000 $

215

$

$

61

919

$

$

71

–

4,739
56
64
11
1,743

2,865
(738)
1
7

2,135

2,127

3,280

$

$

$

$ 9,184

$ 4,619 $

924

$ 1,947

$ 1,688

$ 18,362

(1)

Included with operating costs in consolidated statements of income.

The Company applies the same basis of accounting for transactions between reportable segments as transactions with external parties.

94 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

(b) Revenue by product is as follows:

2012

2011

6. DISCONTINUED OPERATIONS:

Wireless:

Postpaid
Prepaid

Network revenue
Equipment sales

Total Wireless

Cable:

Cable television
Internet
Home phone

Service revenue
Equipment sales

Total Cable

RBS:

Next generation
Legacy

Service revenue
Equipment sales

Total RBS

Media:

Advertising
Subscription
Retail
Other

Total Media

Corporate items and intercompany

eliminations

4. OPERATING COSTS:

Cost of equipment sales and direct channel

subsidies

Merchandise for resale
Other external purchases
Employee salaries and benefits
Settlement of pension obligations (note 21)

5.

FINANCE COSTS:

Interest on long-term debt
Loss on repayment of long-term debt

(note 17)

Foreign exchange loss (gain)
Change in fair value of derivative

instruments

Capitalized interest
Other

$

$

6,402
317

6,719
561

7,280

1,868
998
477

3,343
15

3,358

162
183

345
6

351

784
264
276
296

6,275
326

6,601
537

7,138

1,878
926
478

3,282
27

3,309

128
271

399
6

405

816
241
272
282

1,620

1,611

(123)

(117)

$ 12,486

$ 12,346

2012

2011

$ 1,605
173
4,138
1,813
–

$ 1,454
171
4,304
1,742
11

$ 7,729

$ 7,682

2012

2011

$ 691

$ 668

–
(9)

1
(28)
9

99
6

(14)
(29)
8

$ 664

$ 738

During the second quarter of 2012, the Company discontinued its
Video segment. Accordingly, the Video segment results of operations
have been reported as discontinued operations. As of June 2012,
Rogers’ stores no longer offered video and game rentals or sales at
any of its retail locations. Certain of these stores continue to serve
customers’ wireless and cable needs. The results of the discontinued
operations are as follows:

Operating revenue
Operating costs

Integration, restructuring and acquisition costs

Loss before income taxes
Income tax recovery

$

2012

2011

18
(30)

(12)
(30)

(42)
10

$

82
(105)

(23)
(14)

(37)
10

Loss from discontinued operations for the year

$

(32) $

(27)

The Video segment did not have any significant assets or liabilities as
at December 31, 2012. Cash flows from operating activities for the
discontinued Video segment for the year ended December 31, 2012
were $2 million (2011 – $1 million). The Video segment did not have
any cash flows from investing or financing activities for the years
ended December 31, 2012 and 2011.

7. BUSINESS COMBINATIONS AND

DIVESTITURES:

There were no individually material business combinations or
divestitures during 2012.

During 2011, the Company made the following acquisitions:

in Atria Networks LP (“Atria”)

(cid:129) On January 4, 2011, the Company closed an agreement to purchase
cash
a 100% interest
consideration of $426 million. Atria, based in Kitchener, Ontario,
owns and operates one of the largest fibre-optic networks in
Ontario, delivering premier business Internet and data services. The
acquisition will augment RBS’s small business and medium-sized
business offerings by enhancing its ability to deliver on-net data
centric services within and adjacent to Cable’s footprint.

for

(cid:129) On January 31, 2011, the Company closed an agreement to acquire
all of the assets of Edmonton, Alberta radio station BOUNCE
(CHBN-FM) for cash consideration of $22 million. The acquisition of
this radio station was made to increase the Company’s presence in
the Edmonton market.

(cid:129) On January 31, 2011, the Company closed an agreement to acquire
all of the assets of London, Ontario radio station, BOB-FM (CHST-
FM), for cash consideration of $16 million. The acquisition of this
radio station was made to enter into the London, Ontario market.

(cid:129) On February 28, 2011, the Company closed an agreement to
acquire all of the assets of Compton Cable T.V. Ltd. (“Compton”)
for cash consideration of $40 million. Compton provides cable
television, Internet and telephony services in Port Perry, Ontario
and the surrounding area. The acquisition was made to enter into
the Port Perry, Ontario market and is adjacent to the existing Cable
footprint.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 95

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The final fair values of the assets acquired and liabilities assumed for
all acquisitions during 2011 are summarized as follows:

Atria

BOUNCE

BOB-FM Compton

Fair value of consideration

transferred

$ 426

$

$

16

$

40

Current assets
PP&E
Customer relationships
Broadcast licence
Brand name
Spectrum licence
Current liabilities
Deferred tax liabilities

Fair value of net identifiable

assets acquired and
liabilities assumed

Goodwill

Segment

22

1
–
–
11
1
–
–
–

10
132
200
–
–
4
(17)
(52)

1
–
–
6
1
–
–
–

8

8

Broadcast and spectrum licenses are indefinite life intangible assets.
The other assets acquired are being amortized over their expected
useful lives of 3 years to 5 years. Goodwill represents the expected
operational synergies with the acquiree and/or intangible assets that
do not qualify for
tax
deductible except for the goodwill acquired from Atria Networks LP.
Total transaction costs incurred were $4 million, which have been
recorded in integration, restructuring and acquisition costs in the
consolidated statement of income.

separate recognition. The goodwill

is

During the year ended December 31, 2011, the Company increased its
ownership interest in a subsidiary from 53% to 100% for cash
consideration of $11 million. The Company recognized this increase in
the ownership interest of a previously controlled entity as a decrease
in retained earnings of $11 million because the carrying amount of
non-controlling interest was insignificant.

1
10
23
–
–
–
(1)
–

277

13

$ 149

$

9

$

33

7

$

During the year ended December 31, 2011, the Company made an
acquisition for cash consideration of approximately $16 million, which
has been recorded as
relationships. The customer
relationships are being amortized over a period of five years.

customer

RBS

Media

Media

Cable

8.

INTEGRATION, RESTRUCTURING AND ACQUISITION COSTS:

During 2012, the Company incurred:

(a)

(b)

$89 million (2011 – $52 million) of restructuring expenses related to severances resulting from the targeted restructuring of its employee
base and to improve the Company’s cost structure; and

$3 million (2011 – $4 million) of acquisition related transaction costs for business combinations and integration expenses related to
previously acquired businesses and related restructuring.

The additions to the liabilities related to the integration, restructuring and acquisition activities and payments made against such liabilities
during 2012 are as follows:

Severances resulting from the targeted restructuring of the Company’s employee base
Acquisition transaction costs and integration of acquired businesses

As at
December 31,
2011

Additions

Payments

As at
December 31,
2012

$ 46
2

$ 89
3

$ (85)
(2)

$ 48

$ 92

$ (87)

$ 50
3

$ 53

The remaining liability of $53 million as at December 31, 2012, which is included in accounts payable and accrued liabilities, is expected to be
paid over the next two years.

96 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

9.

INCOME TAXES:

Income tax expense (benefit):

(a)
The components of income tax expense (benefit) for the years ended
December 31, 2012 and 2011 were as follows:

Income tax expense from continuing operations varies from the
amounts that would be computed by applying the statutory income
tax rate to income before income taxes for the following reasons:

Year ended
December 31,
2012

Year ended
December 31,
2011

Statutory income tax rate

Continuing operations:

Current income tax expense (benefit)

$ 428

$ (136)

Deferred tax expense (benefit):

Origination and reversal of temporary

differences

Revaluation of deferred tax balances

due to legislative changes

Recognition of previously

unrecognized deferred tax assets

Total deferred tax expense

Income tax expense from continuing

operations

Income tax expense from discontinued

operations (note 6)

160

54

(22)

192

620

(10)

721

(28)

(12)

681

545

(10)

Total income tax expense

$ 610

$ 535

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

Computed income tax expense
Increase (decrease) in income taxes resulting

from:
Revaluation of deferred tax balances due to

legislative changes

Tax rate differential on origination and
reversal of temporary differences
Non-taxable portion of capital gain
Recognition of previously unrecognized

deferred tax assets

Impairment of goodwill and intangible assets
Stock-based compensation
Other items

2012

2011

26.4% 28.0%

$

621

$

598

54

–
(61)

(22)
11
9
8

(28)

(31)
–

(12)
–
4
14

Income tax expense from continuing operations

$

620

$

545

Due to Canadian federal and provincial enacted corporate income tax
rate changes,
the statutory income tax rate for the Company
decreased from 28.0% in 2011 to 26.4% in 2012.

(b) Deferred tax assets and liabilities:
The net deferred tax liability consists of the following:

Deferred tax assets
Deferred tax liabilities

2012

2011

$

$

31
(1,501)

30
(1,390)

Net deferred tax liability

$ (1,470) $ (1,360)

The movement of net deferred tax assets and liabilities are summarized as follows:

Deferred tax assets (liabilities)

January 1, 2011
Benefit (expense) in net income
Benefit (expense) in OCI
Acquisitions

December 31, 2011

Benefit (expense) in net income
Benefit (expense) in OCI

December 31, 2012

$75 million,

As at December 31, 2012, the Company had Canadian non-capital loss
loss
carryforwards of
and foreign non-capital
carryforwards of $50 million.
If not utilized, the majority of the
Canadian and foreign tax losses will expire after 2025. As at
December 31, 2012, the Company had approximately $44 million of
available capital losses to offset future capital gains.

PP&E and
Inventory

$ (464)
(18)
–
(2)

Goodwill
and other
intangibles

$ (360)
(8)
–
(53)

Stub period
income and
partnership
reserve

Non-capital
income tax loss
carryforwards

$ (138)
(669)
–
–

$ 54
47
–
3

$

Other

$ 305
(33)
(21)
(3)

Total

(603)
(681)
(21)
(55)

(484)

(421)

(807)

104

248

(1,360)

(117)
–

61
–

72
–

(79)
–

(129)
82

(192)
82

$ (601)

$ (360)

$ (735)

$ 25

$ 201

$ (1,470)

As at December 31, 2012 and 2011, deferred tax assets have not been
recognized in respect of the following items:

Capital losses in Canada
Tax losses in foreign jurisdictions
Deductible temporary differences in foreign

jurisdictions

$

2012

2011

$

44
34

45

41
45

45

$ 123

$ 131

The Company has taxable temporary differences associated with its
in Canadian domestic subsidiaries. No deferred tax
investment

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 97

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

to such temporary
liabilities have been provided with respect
differences where the Company is able to control the timing of the
reversal and such reversal is not probable in the foreseeable future.

Furthermore, reversal of such temporary differences, if it occurs, could
be implemented without any significant tax implications.

10. EARNINGS PER SHARE:

The following table sets forth the calculation of basic and diluted
earnings per share for the years ended December 31, 2012 and 2011:

Numerator:

Net income for the year from continuing

operations

Loss from discontinued operations

Net income for the year

Denominator (in millions):

Weighted average number of shares

outstanding – basic

Effect of dilutive securities:
Employee stock options

Weighted average number of shares

outstanding – diluted

11. OTHER CURRENT ASSETS:

Inventories
Prepaid expenses
Income tax receivable
Other

2012

2011

2012

2011

$ 1,732
(32)

$ 1,590
(27)

$ 1,700

$ 1,563

Earnings per share – basic:

Earnings per share from continuing operations
Loss per share from discontinued operations

$ 3.34
(0.06)

$ 2.93
(0.05)

Earnings per share

$ 3.28

$ 2.88

Earnings per share – diluted:

Earnings per share from continuing operations
Loss per share from discontinued operations

$ 3.32
(0.06)

$ 2.91
(0.05)

Earnings per share

$ 3.26

$ 2.86

The total number of anti-dilutive options that were out of the money
and therefore excluded from the calculation for the year ended
December 31, 2012 was 17,240 (2011 – 1,570,760).

519

543

3

4

522

547

2012

2011

$ 293
126
39
6

$ 206
108
–
8

$ 464

$ 322

Cost of equipment sales and merchandise for resale includes $1,778
million (2011 – $1,625 million) of inventory costs.

12. PROPERTY, PLANT AND EQUIPMENT

Details of PP&E and accumulated depreciation are as follows:

Land and buildings
Cable and wireless network
Computer equipment and software
Customer premise equipment
Leasehold improvements
Equipment and vehicles

December 31, 2012

December 31, 2011

Cost

Accumulated
depreciation

Net book
value

Cost

Accumulated
depreciation

Net book
value

$

894
16,805
3,972
1,764
407
1,055

$

260
10,138
2,644
1,319
248
712

$

634
6,667
1,328
445
159
343

$

$

865
15,776
3,574
1,592
392
1,006

230
9,375
2,358
1,228
239
661

$

635
6,401
1,216
364
153
345

$ 24,897

$ 15,321

$ 9,576

$ 23,205

$ 14,091

$ 9,114

Depreciation expense for 2012 amounted to $1,678 million (2011 –
$1,595 million). PP&E not yet
therefore, not
depreciated at December 31, 2012 amounted to $917 million
(December 31, 2011 – $1,371 million). Capitalized interest on PP&E
was at an interest rate of approximately 5.8% (2011 – 5.9%).

in service and,

During the year, the Company reviewed depreciation rates for all of
its PP&E. This review resulted in changes in estimates of useful lives of
certain network, customer premise equipment, computer equipment
and software assets. As a result, cable and wireless network is
amortized on a straight-line basis at rates between 3 and 30 years,
customer premise equipment is amortized on a straight-line basis

98 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

between 3 and 5 years, and computer equipment and software is
amortized on a straight-line basis at rates between 4 and 10 years.
The impact of these changes was accounted for prospectively and

resulted in a decrease of depreciation expense of approximately $90
million in 2012 and also a decrease of approximately $180 million in
fiscal 2013.

Changes in the net carrying amounts of property, plant and equipment can be summarized as follows:

Land and buildings
Cable and wireless network
Computer equipment and software
Customer premise equipment
Leasehold improvements
Equipment and vehicles

Land and buildings
Cable and wireless network
Computer equipment and software
Customer premise equipment
Leasehold improvements
Equipment and vehicles

December 31,
2011

Net book
value

$

635
6,401
1,216
364
153
345

Additions

Acquisitions

Depreciation

December 31,
2012

Net book
value

Disposals/
Other

$

$

30
1,354
407
255
27
69

–
–
–
–
–
–

–

$

(29) $

(1,090)
(293)
(175)
(21)
(70)

$ (1,678) $

(2)
2
(2)
1
–
(1)

(2)

$

634
6,667
1,328
445
159
343

$ 9,576

$ 9,114

$ 2,142

$

December 31,
2010

Net book
value

$

618
5,891
1,059
383
160
326

Additions

Acquisitions

Depreciation

December 31,
2011

Net book
value

Disposals/
Other

$

51
1,354
467
171
12
72

$

$

1
136
3
1
1
–

(29)
(979)
(309)
(187)
(22)
(69)

$

(6)
(1)
(4)
(4)
2
16

$

635
6,401
1,216
364
153
345

$ 8,437

$ 2,127

$ 142

$ (1,595)

$

3

$ 9,114

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

13. GOODWILL AND INTANGIBLE ASSETS

(a) Goodwill and intangible assets:
Details of goodwill and intangible assets are as follows:

Cost
prior to
impairment
losses

Accumulated
amortization

Accumulated
impairment
losses
((b)(ii))

Net
book
value

Cost
prior to
impairment
losses

Accumulated
amortization

Accumulated
impairment
losses
((b)(ii))

Net
book
value

December 31, 2012

December 31, 2011

Goodwill

$ 3,436

$

Indefinite life intangible assets:

Spectrum licences
Broadcast licences

Finite life intangible assets:

Brand names
Customer relationships
Roaming agreements
Marketing agreements
Acquired program rights

Total intangible assets

2,231
209

437
1,310
523
63
162

4,935

–

–
–

240
1,147
357
59
63

1,866

$ 221

$ 3,215

$ 3,434

$

–
99

14
–
–
–
5

2,231
110

183
163
166
4
94

118

2,951

1,875
207

436
1,309
523
62
132

4,544

–

–
–

222
1,077
313
50
56

1,718

$ 154

$ 3,280

–
91

14
–
–
–
–

1,875
116

200
232
210
12
76

105

2,721

Total goodwill and intangible assets

$ 8,371

$ 1,866

$ 339

$ 6,166

$ 7,978

$ 1,718

$ 259

$ 6,001

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 99

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Changes in the net carrying amounts of goodwill and intangible assets are as follows:

Goodwill
Spectrum licences
Broadcast licences
Brand names
Customer relationships
Roaming agreements
Marketing agreements
Acquired program rights

Goodwill
Spectrum licences
Broadcast licences
Brand names
Customer relationships
Roaming agreements
Marketing agreements
Acquired program rights

December 31,
2011

Net book
value

$ 3,280
1,875
116
200
232
210
12
76

Acquisitions

Net Additions
and Disposals

Amortization

Current period
impairment loss (b)(ii)

$

–
360
–
–
–
–
–
–

$

2
(4)
2
1
1
–
1
87

$

–
–
–
(18)
(70)
(44)
(9)
(64)

$ (67)
–
(8)
–
–
–
–
(5)

December 31,
2012

Net book
value

$ 3,215
2,231
110
183
163
166
4
94

$ 6,001

$ 360

$ 90

$ (205)

$ (80)

$ 6,166

December 31,
2010

Net book
value

$ 3,108
1,871
99
215
61
254
14
77

Acquisitions

Net Additions
and Disposals

Amortization

Current period
impairment loss (b)(ii)

$ 172
4
17
2
241
–
–
–

$

–
–
–
–
–
–
10
56

$

–
–
–
(17)
(70)
(44)
(12)
(57)

$ –
–
–
–
–
–
–
–

December 31,
2011

Net book
value

$ 3,280
1,875
116
200
232
210
12
76

$ 5,699

$ 436

$ 66

$ (200)

$ –

$ 6,001

During the year ended December 31, 2012, no significant changes
were made in estimated useful lives compared to 2011.

Amortization of brand names, customer
roaming
agreements, and marketing agreements amounted to $141 million in
2012 (2011 – $143 million). Amortization of these intangible assets
with finite lives is included in depreciation and amortization expense
in the consolidated statements of income.

relationships,

The costs of acquired program rights are amortized to other external
purchases in operating costs in the consolidated statements of income
over
the related programs and
amounted to $64 million in 2012 (2011 – $57 million).

the expected performances of

During 2012, the Company acquired certain 2500 MHz spectrum from
Inukshuk Limited Partnership (“Inukshuk”), a 50% owned joint
venture, which resulted in a non-cash increase of Spectrum licenses of
$360 million (see note 14).

(b)

Goodwill and indefinite life intangible assets:

Impairment:
(i)
The Company tests CGUs with goodwill and indefinite life
intangible assets for impairment during 2012 and 2011 as at
October 1 of each calendar year. In assessing whether or not
there is impairment, the Company determines the recoverable
amount of a CGU based on the greater of value in use and
FVLCTS. FVLCTS is determined either by analysis of
the
discounted cash flows or market approaches.

The Company estimates the discounted future cash flows for
periods of three to eight years, depending on the CGU and
valuation method for determining the recoverable amount, and
a terminal value. The future cash flows are based on the
Company’s estimates and include consideration for expected
future operating results, economic conditions and a general
outlook for the industry in which the CGU operates. The
discount rates used by the Company consider debt to equity

100 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

ratios and certain risk premiums. The terminal value is the value
attributed to the CGU’s operations beyond the projected time
period of the cash flows using a perpetuity rate based on
expected economic conditions and a general outlook for the
industry.

the market approach,

Under
the
recoverable amount of the CGU using multiples of operating
performance of comparable entities and precedent transactions
in the respective industry.

the Company estimates

The Company has made certain assumptions for the discount
and terminal growth rates to reflect variations in expected
future cash flows. These assumptions may differ or change
quickly depending on economic conditions or other events.
Therefore, it is possible that future changes in assumptions may
negatively impact future valuations of CGUs and goodwill, which
would result in further impairment losses.

The following table gives an overview of the methods and
assumptions used to determine recoverable amounts for CGUs
with allocated goodwill or indefinite life intangible assets that
are significant to the Company:

Goodwill

Spectrum
licences

Recoverable
Method

Periods
used
(years)

Terminal
growth
rates %

Pre-tax
Discount
rates %

Wireless
Cable

$ 1,146 $ 2,231 Value in use
– Value in use

1,000

5
5

0.5
1.0

8.3
9.2

Impairment losses:

(ii)
During the year ended December 31, 2012, the Company
recorded an aggregate $80 million impairment charge for
various CGUs in the Media segment, consisting of $67 million in
goodwill, $8 million in broadcast licences and $5 million in
program rights. The recoverable amounts of the CGUs declined
in 2012 primarily due to the weakening of advertising revenue
in certain markets.

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

2012

2011

$ 1,100
616
484

$ 231
59
172

2012

2011

$ 85
81

$ 68
62

2012

2011

$

$ 24
19
16
13
9
9
8

25
16
15
12
33
10
23

$ 98

$ 134

During the year ended December 31, 2011, the Company did not
record an impairment charge as the recoverable amounts of the
CGUs exceeded their carrying value.

The following presents the summarized financial information of the
Company’s portion of joint ventures that are recorded by the
Company as investments accounted for using the equity method:

14. INVESTMENTS:

Publicly traded companies
Private companies
Investments in joint ventures and associates

2012

Carrying
value

2011

Carrying
value

$

$

624
231
629

850
36
221

$ 1,484

$ 1,107

Statements of financial position:
Assets
Liabilities
Net assets

Statements of income:
Revenues
Expenses

Private companies:

(a)
In October 2012, Media completed the purchase of 100% of the
outstanding shares of Score Media Inc. for $167 million. The shares of
Score Media were transferred to an interim CRTC-approved trust
which is responsible for the independent management of the business
is
in the normal course of operations until CRTC final approval
obtained, at which point control over theScore Media business will
transfer to Rogers. Score Media owns theScore Television Network, a
national specialty TV service providing sports news,
information,
highlights and live event programming across Canada. Upon final
regulatory approval, which is anticipated in the first half of 2013,
Rogers will wholly own and control theScore Television Network and
its related television assets and expects to rebrand the service under
the Sportsnet brand.

Investments in joint ventures and associates companies:
(b)
In August 2012, the Company, along with BCE Inc., closed the joint
acquisition of a net 75% equity interest in Maple Leaf Sports &
Entertainment Ltd. (“MLSE”) from the Ontario Teachers’ Pension Plan.
MLSE is one of Canada’s largest sports and entertainment companies
which owns and operates the Air Canada Centre, the NHL’s Toronto
Maple Leafs, the NBA’s Toronto Raptors, the MLS’ Toronto FC, the
AHL’s Toronto Marlies and other assets. The Company’s net cash
investment, following a leveraged recapitalization of MLSE, was $540
million, representing a 37.5% equity interest in MLSE. The investment
in MLSE is accounted for using the equity method.

In December 2012, Inukshuk, a joint venture owned 50% by Rogers,
sold certain spectrum licenses and network equipment to its owners
at fair market value. Rogers and the other non-related venturer each
purchased 50% of the assets having a fair market value of $1,181
million and a carrying value of $250 million. As a result, Rogers
recorded:

(cid:129) A gain on investment of $233 million representing Rogers 50%
share of the Inukshuk gain relating to the assets sold to the other
non-related venturer;

(cid:129) Spectrum licences of $360 million, which includes a $15 million fee
paid in 2011 to the other non-related venturer to acquire certain
blocks of
spectrum, and network equipment of $13 million
representing the fair value of the assets purchased less Rogers
share of the Inukshuk gain; and

(cid:129) A decrease of $125 million in its

investment

in Inukshuk

representing the carrying value of the assets sold.

15. OTHER LONG-TERM ASSETS:

Indefeasible right of use agreements
Long-term receivables
Cash surrender value of life insurance
Deferred installation costs
Deferred pension asset (note 21)
Deferred compensation
Other

16. PROVISIONS:

Details of provisions and classification between current and long-term
are as follows:

December 31, 2011
Additions
Adjustment to existing

provisions
Amounts used

December 31, 2012

Current
Long-term

Asset
retirement
obligations

Onerous
contracts

Other

Total

$ 26
1

$ 24
5

$ 23
3

$ 73
9

2
(3)

–
(28)

(4)
(11)

(2)
(42)

$ 26

$

7
19

$

$

1

–
1

$ 11

$ 38

$

–
11

$

7
31

In the course of the Company’s activities, asset retirement obligations
arise when a number of sites and other PP&E assets are used that are
expected to have costs associated with exiting and ceasing their use.
The extent of restoration work that will ultimately be required for
these sites is uncertain. The provisions for onerous contracts relate to
contracts that have costs to fulfill in excess of the economic benefits
to be obtained. These include non-cancellable contracts, which are
expected to be completed within two years. The other provisions
include product guarantee provisions and legal provisions.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 101

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

17. LONG-TERM DEBT:

Bank credit facility
Senior Notes(1)
Senior Notes(2)
Senior Notes(1)
Senior Notes(2)
Senior Notes(1)
Senior Notes
Senior Notes
Senior Notes
Senior Notes
Senior Notes
Senior Notes
Senior Notes
Senior Debentures(1)
Senior Notes
Senior Notes
Senior Notes
Senior Notes

Fair value decrement arising from purchase accounting
Deferred transaction costs and discounts
Less current portion

Due
date

2013
2014
2014
2015
2015
2016
2017
2018
2019
2020
2021
2022
2032
2038
2039
2040
2041

Principal
amount

$ U.S. 350
U.S. 750
U.S. 350
U.S. 550
U.S. 280
1,000
500
U.S. 1,400
500
900
1,450
600
U.S. 200
U.S. 350
500
800
400

Interest
rate

Floating
6.25%
6.375%
5.50%
7.50%
6.75%
5.80%
3.00%
6.80%
5.38%
4.70%
5.34%
4.00%
8.75%
7.50%
6.68%
6.11%
6.56%

December 31,
2012

December 31,
2011

$

–
348
746
348
547
279
1,000
500
1,393
500
900
1,450
600
199
348
500
800
400

$

250
356
763
356
559
285
1,000
–
1,424
500
900
1,450
–
203
356
500
800
400

10,858

10,102

(1)
(68)
(348)

(4)
(64)
–

$ 10,441

$ 10,034

(1) Denotes Senior Notes and debentures originally issued by Rogers Cable Inc. which are now unsecured obligations of RCI and for which

Rogers Communications Partnership (“RCP”) is an unsecured guarantor.

(2) Denotes Senior Notes originally issued by Rogers Wireless Inc. which are now unsecured obligations of RCI and for which RCP is an

unsecured co-obligor.

(a) Bank credit facility:
In July 2012, the Company entered into a new five-year $2.0 billion
bank credit facility maturing in July 2017 with a consortium of
financial
institutions. This new bank credit facility replaces the
Company’s prior $2.4 billion bank credit facility that was set to expire
in July 2013.

The bank credit facility is available on a fully revolving basis until
maturity on July 20, 2017 and there are no scheduled reductions prior
to maturity. The interest rate charged on the bank credit facility
ranges from nil to 1.25% per annum over the bank prime rate or base
rate or 1.00% to 2.25% over the bankers’ acceptance rate or London
Inter-Bank Offered Rate. The Company’s bank credit
facility is
unsecured and ranks pari passu with the Company’s senior public
debt and Debt Derivatives.

Senior Notes:

(b)
Interest is paid semi-annually on all of the Company’s Senior Notes
and Senior Debentures.

Each of the Company’s Senior Notes and Senior Debentures are
redeemable, in whole or in part, at the Company’s option, at any
time, subject to a certain prepayment premium.

Issuance of Senior Notes:

(c)
2012 Issuances:
In June 2012, the Company issued $500 million of 3.00% Senior Notes
that mature on June 6, 2017 and $600 million of 4.00% Senior Notes
that mature on June 6, 2022. The net proceeds from the offering
were approximately $1,091 million after the deduction of the original
issue discount and debt issuance costs. Debt issuance costs of $9
million related to these notes are included as deferred transaction

costs in the carrying value of the long-term debt, and are being
amortized using the effective interest method.

2011 Issuances:
In March 2011, the Company issued $1,450 million of 5.34% Senior
Notes that mature on March 22, 2021 and $400 million of 6.56%
Senior Notes that mature on March 22, 2041. The net proceeds from
the offering were approximately $1,840 million after the deduction of
the original issue discount and debt issuance costs. Debt issuance costs
of $10 million related to these debt issuances are included as deferred
transaction costs in the carrying value of the long-term debt, and are
being amortized using the effective interest method.

(d) Redemption of Senior Notes:
2011 Redemptions:
In March 2011, the Company redeemed the outstanding principal
amount of its U.S. $350 million ($342 million) 7.875% Senior Notes
due 2012 at the prescribed redemption price of 107.882% of the
principal amount effective on that date. The Company incurred a loss
on the repayment of the Senior Notes aggregating $42 million,
including redemption premiums of $27 million, a net loss on the
termination of the associated Debt Derivatives of $14 million and a
write-off of deferred transaction costs of $1 million. Concurrent with
this redemption, on March 21, 2011, the Company terminated the
associated U.S. $350 million notional principal amount of Debt
Derivatives, resulting in a payment of approximately $219 million.

In March 2011, the Company redeemed the outstanding principal
amount of its U.S. $470 million ($460 million) 7.25% Senior Notes due
2012 at the prescribed redemption price of 110.735% of the principal
amount effective on that date. The Company incurred a loss on the

102 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

repayment of the Senior Notes aggregating $57 million, including
redemption premiums of $49 million and a net
loss on the
termination of
the associated Debt Derivatives of $8 million.
Concurrent with this redemption, on March 21, 2011, the Company
terminated the associated U.S. $470 million notional principal
amount of Debt Derivatives, resulting in a payment of approximately
$111 million.

As a result of these redemptions, the Company paid approximately
$878 million, including approximately $802 million principal amount
and $76 million for the premiums incurred in connection with the
In addition, concurrent with the redemptions, the
redemptions.
Company terminated the associated U.S. $820 million notional
principal amount of Debt Derivatives, resulting in a payment of
approximately $330 million.

The total loss on repayment of the Senior Notes was $99 million and
recorded in finance costs for the year ended December 31, 2011.

Principal repayments:

(e)
As at December 31, 2012, principal repayments due within each of the
next five years and thereafter on all long-term debt are as follows:

2013
2014
2015
2016
2017
Thereafter

$

348
1,094
826
1,000
500
7,090

$ 10,858

Foreign exchange:

(f)
During 2012, foreign exchange gains related to the translation of
long-term debt recorded in the consolidated statements of income
totalled $9 million (2011 – $6 million loss).

(g) Weighted average interest rate:
The Company’s effective weighted average rate on all
long-term
debt, as at December 31, 2012, including the effect of all of the
associated Debt Derivative instruments, was 6.06% (2011 – 6.22%).

Terms and conditions:

(h)
The provisions of the Company’s $2.0 billion bank credit facility
described earlier impose certain restrictions on the operations and
activities of the Company, the most significant of which are leverage
related maintenance tests.

In addition, certain of the Company’s Senior Notes and Senior
Debentures described earlier (including the 6.25% Senior Notes due
2013 and 8.75% Senior Debentures due 2032) contain debt incurrence
tests as well as restrictions upon additional investments, sales of assets
and payment of dividends, all of which are suspended in the event
the public debt securities are assigned investment grade ratings by at
least two of three specified credit rating agencies. As at December 31,
2012, all of these public debt securities were assigned an investment
grade rating by each of the three specified credit rating agencies and,
accordingly, these restrictions have been suspended for so long as
such investment grade ratings are maintained. The Company’s other
Senior Notes do not contain any such restrictions, regardless of the
related credit ratings.

In addition to the foregoing, the repayment dates of certain debt
agreements may be accelerated if there is a change in control of the
Company.

At December 31, 2012 and 2011, the Company was in compliance with
all
the terms and
conditions of its long-term debt agreements.

financial covenants,

ratios and all

financial

18. CAPITAL RISK MANAGEMENT:

The Company’s objectives in managing capital are to ensure sufficient
liquidity to pursue its strategy of organic growth combined with
strategic acquisitions to provide returns to its shareholders. The
Company defines capital that it manages as shareholders’ equity
(which is comprised of issued capital, share premium, retained
earnings, hedging reserve and available-for-sale financial assets
reserve) and long-term debt.

The Company manages its capital structure and makes adjustments to
it in light of general economic conditions, the risk characteristics of
the underlying assets
and the Company’s working capital
requirements. In order to maintain or adjust its capital structure, the
Company, upon approval from its Board of Directors, may issue or
repay long-term debt, issue shares, repurchase shares, pay dividends
or undertake other activities as deemed appropriate under the
specific circumstances. The Board of Directors reviews and approves
any material transactions out of the ordinary course of business,
including proposals on acquisitions or other major investments or
divestitures, as well as annual capital and operating budgets.

The Company monitors debt
the
management of liquidity and shareholders’ return and to sustain
future development of the business.

leverage ratios as part of

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

is not

imposed capital
The Company
requirements and its overall strategy with respect to capital risk
management remains unchanged from the year ended December 31,
2011.

to externally

subject

19. FINANCIAL RISK MANAGEMENT AND

FINANCIAL INSTRUMENTS:

The Company is exposed to credit risk, liquidity risk and market risk.
The Company’s primary risk management objective is to protect its
income and cash flows and, ultimately, shareholder value. Risk
management
strategies, as discussed below, are designed and
implemented to ensure the Company’s risks and the related exposures
are consistent with its business objectives and risk tolerance.

(a) Credit risk:
Credit risk represents the financial
loss that the Company would
experience if a counterparty to a financial instrument, in which the
Company has an amount owing from the counterparty, failed to meet
its obligations in accordance with the terms and conditions of its
contracts with the Company.

The Company’s credit risk is primarily attributable to its accounts
receivable. The amounts disclosed in the consolidated statements of
financial position are net of allowances for doubtful accounts, which
is estimated by the Company’s management based on prior
experience and an assessment of the current economic environment.
Significant management estimates are used to determine the
allowance for doubtful accounts. The allowance for doubtful
accounts is calculated by taking into account factors such as the
Company’s historical collection and write-off experience, the number
of days the counterparty is past due, and the status of the account.
The Company believes that its allowance for doubtful accounts is
sufficient to reflect the related credit risk associated with the
Company’s accounts receivable. The concentration of credit risk of
accounts receivable is limited due to the Company’s broad customer
base. At December 31, 2012, the Company had accounts receivable of
$1,536 million (December 31, 2011 – $1,574 million), net of an
allowance for doubtful accounts of $119 million (December 31, 2011 –
$129 million). At December 31, 2012, $492 million (December 31,

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 103

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

2011 – $478 million) of accounts receivable are considered past due,
which is defined as amounts outstanding beyond normal credit terms
and conditions for the respective customers.

The Company has established various internal controls, such as credit
checks, deposits on account and billing in advance, designed to
mitigate credit risk and has also established procedures to suspend
the availability of
services when customers have fully utilized
approved credit limits or have violated established payment terms.
While the Company’s credit controls and processes have been
effective in managing credit risk, these controls cannot eliminate
credit risk and there can be no assurance that these controls will
continue to be effective or that the Company’s current credit loss
experience will continue.

Credit risk related to the Company’s Debt Derivatives and Expenditure
Derivatives arises from the possibility that the counterparties to the
agreements may default on their respective obligations under the
agreements in instances where these agreements are in an asset
position for the Company. The creditworthiness of the counterparties

is assessed in order to minimize the risk of counterparty default under
the agreements. All of the portfolio is held by financial institutions
with a Standard & Poor’s rating (or the equivalent) ranging from A- to
AA-. The Company does not require collateral or other security to
support the credit risk associated with its Derivatives due to the
Company’s assessment of the creditworthiness of the counterparties.

Liquidity risk:

(b)
Liquidity risk is the risk that the Company will not be able to meet its
financial obligations as they fall due. The Company manages liquidity
risk through the management of its capital structure and financial
leverage, as outlined in note 18. It also manages liquidity risk by
continually monitoring actual and projected cash flows to ensure that
it will have sufficient liquidity to meet its liabilities when due, under
both normal and stressed conditions, without incurring unacceptable
losses or risking damage to the Company’s reputation.

The following are the undiscounted contractual maturities of the
Company’s financial liabilities at December 31, 2012 and 2011:

December 31, 2012

Accounts payable and accrued liabilities
Long-term debt
Other long-term liabilities
Expenditure Derivative instruments:
Cash outflow (Canadian dollar)
Cash inflow (Canadian dollar equivalent of U.S. dollar)

Debt Derivative instruments:

Cash outflow (Canadian dollar)
Cash inflow (Canadian dollar equivalent of U.S. dollar)
Net carrying amount of derivatives

December 31, 2011

Bank advances
Accounts payable and accrued liabilities
Long-term debt
Other long-term liabilities
Expenditure Derivative instruments:
Cash outflow (Canadian dollar)
Cash inflow (Canadian dollar equivalent of U.S. dollar)

Debt Derivative instruments:

Cash outflow (Canadian dollar)
Cash inflow (Canadian dollar equivalent of U.S. dollar)
Net carrying amount of derivatives

$

Carrying
amount

2,135
10,789
33

Contractual
cash flows

Less than
1 year

$

2,135
10,858
33

$ 2,135
348
–

$

–
–

–
–
511

366
(378)

231
(239)

4,797
(4,208)(1)

460
(348)(1)

2,338
(1,920)(1)

1 to 3
years

–
1,920
17

135
(139)

$

4 to 5
years

–
1,500
10

More than
5 years

$

–
7,090
6

–
–

–
–

–
–

1,999
(1,940)(1)

$ 13,468

$ 13,603

$ 2,587

$

2,351

$ 1,510

$

7,155

$

Carrying
amount

57
2,085
10,034
37

–
–

–
–
460

Contractual
cash flows

Less than
1 year

$

$

57
2,085
10,102
37

598
(630)

$

57
2,085
–
–

232
(244)

1 to 3
years

–
–
1,725
20

366
(386)

$

4 to 5
years

–
–
1,844
9

–
–

More than
5 years

$

–
–
6,533
8

–
–

4,797
(4,302)(1)

–
–

1,806
(1,475)(1)

992
(844)(1)

1,999
(1,983)(1)

$ 12,673

$ 12,744

$ 2,130

$

2,056

$ 2,001

$

6,557

(1) Represents Canadian dollar equivalent amount of U.S. dollar inflows matched to an equal amount of U.S. dollar maturities in long-term

debt for Debt Derivatives.

In addition to the amounts noted above, at December 31, 2012 and
2011, net interest payments over the life of the long-term debt,
including the impact of the associated Debt Derivatives are as follows:

December 31, 2012

Less than
1 year

1 to 3
years

4 to 5
years

More than
5 years

Interest payments

$ 686

$ 1,168

$ 901

$ 3,929

(c) Market risk:
Market risk is the risk that changes in market prices, such as
fluctuations in the market prices of the Company’s publicly traded
investments, the Company’s share price, foreign exchange rates and
interest rates, will affect the Company’s income, cash flows or the
value of its financial instruments.

December 31, 2011

Less than
1 year

1 to 3
years

4 to 5
years

More than
5 years

Interest payments

$ 663

$ 1,219

$ 920

$ 4,229

Publicly traded investments:

(i)
The Company manages its risk related to fluctuations in the
market prices of its publicly traded investments by regularly
conducting financial reviews of publicly available information
related to these investments to ensure that any risks are within
established levels of risk tolerance. The Company does not

104 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

routinely engage in risk management practices such as hedging,
derivatives or short selling with respect to its publicly traded
investments.

At December 31, 2012, a $1 change in the market price per share
of the Company’s publicly traded investments would have
resulted in a $14 million change in the Company’s other
comprehensive income, net of income taxes of $2 million.

Stock-based compensation:

(ii)
The liability related to stock-based compensation is marked-to-
market each period, and stock based compensation expense is
impacted by the change in the price of the Company’s Class B
Non-Voting shares during the life of an award, including SARs,
RSUs and DSUs.

At December 31, 2012, a $1 change in the market price of the
Company’s Class B Non-Voting shares would have resulted in a
change of $6 million in net income.

The Company may use derivatives from time to time to manage
its exposure to fluctuations with its stock-based compensation
expense.

(iii) Foreign exchange and interest rates:
The Company uses derivative financial instruments to manage its
risks from fluctuations in foreign exchange and interest rates
associated with its U.S. dollar denominated debt instruments. All
such agreements are used for risk management purposes only
and are designated as hedges of specific debt instruments for
economic purposes. The Company also uses derivative financial
instruments
to manage the foreign exchange risk in its
operations. All such agreements are used for risk management
purposes only, and, in certain cases, are designated as hedges for
certain of
the Company’s operational expenditures. The
Company does not use derivative instruments for speculative
these derivative financial
purposes.
rate exchange
instruments
agreements, foreign exchange forward contracts and foreign
exchange option agreements.

include cross-currency

From time to time,

interest

At December 31, 2012, all of the Company’s long-term debt was
at fixed interest rates excluding the credit facility.

U.S. $350 million of the Company’s U.S. dollar-denominated
long-term debt instruments are not hedged for accounting
purposes and, therefore, a one cent change in the Canadian
dollar relative to the U.S. dollar would have resulted in a
$4 million change in the carrying value of long-term debt at
December 31, 2012. In addition, this would have resulted in a
$3 million change in net income, net of income taxes of
$1 million. There would have been a similar, offsetting change in
the carrying value of the associated U.S. $350 million of Debt
Derivatives with a similar offsetting impact on net income.

In July 2011, the Company entered into foreign exchange
forward contracts to manage foreign exchange risk on certain
forecasted expenditures. All of these Expenditure Derivatives
were accounted for as hedges during the year ended

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December 31, 2012, with changes in fair value being recorded in
the hedging reserve, a component of equity. The Expenditure
Derivatives fix the exchange rate on an aggregate U.S. $20
million per month of the Company’s forecast expenditures at an
average exchange rate of C$0.9643/U.S.$1 from August 2011
through July 2014. At December 31, 2012, U.S. $380 million of
these Expenditure Derivatives remain outstanding.

A portion of the Company’s accounts receivable and accounts
payable and accrued liabilities is denominated in U.S. dollars;
however, due to their short-term nature, there is no significant
market risk arising from fluctuations in foreign exchange rates.

(d) Derivative instruments:
the Company’s U.S. dollar-
At December 31, 2012, 91.7% of
denominated long-term debt
instruments were hedged against
fluctuations in foreign exchange rates for accounting purposes. At
December 31, 2012, details of the Derivatives net liability position are
as follows:

December 31, 2012

Debt Derivatives accounted
for as cash flow hedges:
As assets
As liabilities

Debt Derivatives not

accounted for as hedges:
As assets

Net mark-to-market liability

Debt Derivatives

Expenditure Derivatives

accounted for as cash flow
hedges:
As assets

Net mark-to-market liability

U.S. $
notional

Exchange
rate

Cdn. $
notional

Fair
value

$ 1,600
2,280

1.0252 $ 1,640 $
1.2270

2,798

34
(561)

350

1.0258

359

3

(524)

380

0.9643

366

13

$ (511)

The net mark-to-market derivative liability of the Derivatives is
comprised of:

Current asset
Long-term asset

Current liability
Long-term liability

2012

2011

$

$

8
42

50

(144)
(417)

(561)

16
64

80

(37)
(503)

(540)

Net mark-to-market liability

$ (511) $ (460)

In 2012, a $4 million decrease in estimated fair value (2011 – $6
million increase) related to hedge ineffectiveness was recognized in
net income.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 105

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

the Company’s U.S. dollar-
At December 31, 2011, 91.7% of
denominated long-term debt
instruments were hedged against
fluctuations in foreign exchange rates for accounting purposes. At
December 31, 2011, details of the Derivatives net liability position are
as follows:

December 31, 2011

U.S. $
notional

Exchange
rate

Cdn. $
notional

Fair
value

Debt Derivatives accounted
for as cash flow hedges:
As assets
As liabilities

Debt Derivatives not

accounted for as hedges:
As assets

Net mark-to-market liability

Debt Derivatives

Expenditure Derivatives

accounted for as cash flow
hedges:
As assets

Net mark-to-market liability

$ 1,975
1,905

1.0252 $ 2,025 $
1.2668

2,413

39
(540)

350

1.0258

359

2

(499)

620

0.9643

598

39

$ (460)

Fair values:

(e)
The carrying value of accounts
receivable, bank advances and
accounts payable and accrued liabilities approximate their fair values
because of the short-term nature of these financial instruments.

The fair value of the Company’s publicly traded investments is
determined by quoted market values for each of the investments. The
fair value of the Company’s private investments are determined by
management using well established market, asset based or projected
income valuation techniques that are applied appropriately to each

Financial assets

Available-for-sale, measured at fair value:

Investments in publicly traded companies

Held-for-trading:

Debt Derivatives not accounted for as hedges
Expenditure Derivatives accounted for as cash flow hedges

Financial liabilities

Held-for-trading:

investment depending on its future operating and profitability
prospects.

The carrying value of the bank credit facility approximates its fair
value because the interest rates approximate current market rates.
The fair values of each of the Company’s public debt instruments are
the
based on the year-end trading values. The fair values of
Company’s Derivatives are determined using an estimated credit-
adjusted mark-to-market valuation. In the case of Derivatives in an
asset position,
institution
counterparty is added to the risk-free discount rate to determine the
estimated credit-adjusted value for each derivative. In the case of
Derivatives in a liability position, the Company’s credit spread is
added to the risk-free discount rate for each derivative.

the financial

spread for

the credit

The change in fair value of Derivatives not designated as hedges for
accounting purposes are recorded immediately in the consolidated
statements of income.

Fair value estimates are made at a specific point in time based on
relevant market information and information about the financial
instruments. The estimates are subjective in nature and involve
uncertainties and matters of judgment.

The Company provides disclosure of the three-level hierarchy that
reflects the significance of the inputs used in making the fair value
measurements. Fair value of financial assets and financial liabilities
included in Level 1 are determined by reference to quoted prices in
active markets for identical assets and liabilities. Financial assets and
financial liabilities in Level 2 include valuations using inputs based on
observable market data, either directly or indirectly, other than the
quoted prices. Level 3 valuations are based on inputs that are not
based on observable market data. There were no material financial
instruments categorized in Level 3 (valuation technique using non-
observable market inputs) as at December 31, 2012 and 2011.
Financial instruments carried at fair value by valuation method are as
follows:

Fair value measurements at reporting date

Carrying value

Dec. 31,

Level 1(1)

Dec. 31,

Level 2(2)

Dec. 31,

2012

2011

2012

2011

2012

2011

$ 624

$ 850

$ 624

$ 850

$

–

$

–

3
13

2
39

–
–

–
–

$ 640

$ 891

$ 624

$ 850

$

3
13

16

$

2
39

41

Debt Derivatives accounted for as cash flow hedges

$ 527

$ 501

$

–

$

–

$ 527

$ 501

(1)
(2)

Level 1 classification comprises of financial assets and financial liabilities that are carried at fair value determined by quoted market prices.
Level 2 classification comprises of financial assets and financial liabilities that are carried at fair value determined by valuation technique
using observable market inputs.

The Company’s long-term debt is initially measured at fair value and
then subsequently measured at amortized cost using the effective
interest method, as follows:

2012

2011

Carrying
amount

Fair
value

Carrying
amount

Fair
value

Long-term debt

$ 10,441

$ 12,603

$ 10,034

$ 11,471

The Company did not have any non-derivative held-to-maturity
financial assets during the years ended December 31, 2012 and 2011.

(f) Accounts receivable securitization:
On December 31, 2012 the Company entered into an accounts
receivable securitization program with a Canadian financial
institution which will enable it to sell certain trade receivables into
the program with the proceeds recorded in current liabilities as
revolving floating rate loans of up to $900 million, secured by those
trade receivables. The Company will continue to service these
accounts receivable and they will continue to be recorded in current
assets on the consolidated statement of financial position.

106 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

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provided

the Company’s accounts

receivable securitization
The terms of
program are committed until its expiry on December 31, 2015 and the
initial funding was completed on January 14, 2013, subsequent to the
2012 year-end (note 27(d)). The buyer’s interest in these trade
receivables ranks ahead of the Company’s interest and the Company
over-
has
collateralization in the form of reserves and deferral of a portion of
the purchase price from the sale proceeds. From month to month over
the term of the securitization program, the buyer will reinvest the
amounts collected from these receivables by buying additional
interests in certain of the Company’s on-going trade receivables. The
buyer of the Company’s trade receivables has no further claim on any
of the Company’s other assets.

enhancements

through

various

credit

The following information is provided on pension fund assets
measured at December 31, 2012 and 2011, for the years then ended:

Plan assets, January 1
Expected return on plan assets
Actuarial gain (loss) recognized in other
comprehensive income and equity

Contributions by employees
Contributions by employer
Benefits paid
Plan settlements

2012

2011

$ 684
45

$ 652
44

30
23
85
(34)
–

(17)
20
80
(27)
(68)

Plan assets, December 31

$ 833

$ 684

20. OTHER LONG-TERM LIABILITIES:

Accrued benefit obligations arising from funded obligations are
outlined below for the years ended December 31, 2012 and 2011:

Deferred pension liability (note 21)
Supplemental executive retirement plan (note 21)
Restricted share units
Deferred compensation
CRTC commitments
Stock appreciation rights
Program rights liability
Other

2012

2011

$ 343
45
28
13
9
9
5
6

$ 167
39
24
15
12
9
5
5

$ 458

$ 276

Accrued benefit obligations, January 1
Service cost
Interest cost
Benefits paid
Contributions by employees
Actuarial loss recognized in other

comprehensive income and equity

Plan settlements

$

2012

2011

817
42
48
(34)
24

270
–

$ 728
36
44
(27)
20

73
(57)

Accrued benefit obligations, December 31

$ 1,167

$ 817

Net pension expense, which is included in employee salaries and
benefits expense, is outlined below:

21. PENSIONS:

The Company maintains both contributory and non-contributory
defined benefit pension plans that cover most of its employees. The
service, years of
plans provide pensions based on years of
contributions and earnings. The Company does not provide any non-
pension post
retirement benefits. The Company also provides
supplemental unfunded pension benefits to certain executives.

Significant estimates are used in the determination of pension related
balances. Actuarial estimates are based on projections of employees’
compensation levels at the time of retirement. Maximum retirement
benefits are primarily based upon career average earnings, subject to
certain adjustments. The most
recent actuarial valuations were
completed as at January 1, 2012, for the Company’s plans.

The estimated present value of accrued plan benefits and the
estimated market value of the net assets available to provide for
these benefits for the Company’s funded plans at December 31, 2012
and 2011 are as follows:

Plan cost:

Service cost
Interest cost
Expected return on plan assets

Net pension expense
Plan settlements

2012

2011

$ 42
48
(45)

$ 36
44
(44)

45
–

36
11

Total pension cost recognized in the consolidated

statements of income

$ 45

$ 47

The Company also provides supplemental unfunded pension benefits
to certain executives. The accrued benefit obligations relating to
these supplemental plans amounted to approximately $45 million at
December 31, 2012 (December 31, 2011 – $39 million), and the related
expense for 2012 was $4 million (2011 – $4 million). In connection
with these plans, $5 million (2011 – $1 million) of actuarial losses were
recorded directly to OCI and retained earnings.

Plan assets, at fair value
Accrued benefit obligations

2012

2011

$

833
1,167

$ 684
817

Certain subsidiaries have defined contribution plans with total
pension expense of $2 million in 2012 (2011 – $2 million), which is
included in employee salaries and benefits expense.

Deficiency of plan assets over accrued benefit

obligations

Effect of asset ceiling limit

(334)
–

(133)
(1)

Net deferred pension liability

$

(334) $ (134)

Consists of:

Deferred pension asset
Deferred pension liability

Net deferred pension liability

$

$

9
(343)

$

33
(167)

(334) $ (134)

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 107

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(a) Actuarial assumptions:

Weighted average discount rate used to determine:

Accrued benefit obligation
Pension expense

Weighted average rate of compensation increase used to determine:

Accrued benefit obligation
Pension expense

Weighted average expected long-term rate of return used to determine:

Pension expense

2012

2011

4.5% 5.5%
5.5% 6.0%

3.0% 3.0%
3.0% 3.0%

6.7% 6.8%

Expected return on assets represents management’s best estimate of
the long-term rate of return on plan assets applied to the fair value of
the plan assets. The Company establishes its estimate of the expected
rate of return on plan assets based on the fund’s target asset
allocation and estimated rate of return for each asset class. Estimated

rates of return are based on expected returns from fixed income
securities that take into account bond yields. An equity risk premium
is then applied to estimate equity returns. Differences between
expected and actual return are included in actuarial gains and losses.

(b) Allocation of plan assets:

Asset category

Equity securities:

Domestic
International
Debt securities
Other – cash

Plan assets are comprised primarily of pooled funds that invest in
common stocks and bonds. The pooled Canadian equity fund has
investments
comprising
approximately 1% of the pooled fund. This results in approximately
$2 million (2011 – $1 million) of the plans’ assets being indirectly
invested in the Company’s equity securities.

Company’s

securities

equity

the

in

The Company makes contributions to the plans to secure the benefits
of plan members and invests in permitted investments using the
target ranges established by the Pension Committee of the Company.
The Pension Committee reviews actuarial assumptions on an annual
basis.

(c) Actual

contributions
December 31 are as follows:

to the plans

for

the years ended

Percentage of plan assets

December 31,
2012

December 31,
2011

Target asset
allocation
percentage

19.3%
38.3%
41.8%
0.6%

19.0% 10% to 29%
37.7% 29% to 48%
42.4% 38% to 47%
0% to 2%

0.9%

100.0%

100.0%

responsibility for, and eliminates significant risk associated with, the
accrued benefit obligations
the retired employees. This
for
transaction resulted in a non-cash loss from the settlement of pension
obligations of approximately $11 million recorded in operating costs
on the consolidated statement of income.

(e) Historical information:
History of annual experience (gains) and losses:

2012

2011

2010

Funded plan:

Actuarial loss on plan liabilities
Effect of asset ceiling limit

$ 240
(1)

$

Total loss recognized in OCI

239

$

90
(2)

88

82
(4)

78

Employer

Employee

Total

Unfunded plan:

2012
2011

$ 85
80

$ 23
20

$ 108
100

Expected contributions by the Company in 2013 are estimated to be
$96 million.

Employee contributions for 2013 are assumed to be at levels similar to
2012 on the assumption staffing levels in the Company will remain
the same on a year-over-year basis.

Settlement of pension obligations:

(d)
During 2011, the Company made a lump-sum contribution of $18
million to its pension plans, following which the pension plans
purchased annuities from insurance companies for all employees who
had retired during the period from January 1, 2009 to January 1,
2011. The purchase of the annuities relieves the Company of primary

Total loss recognized in OCI

5

1

2

Loss recognized in OCI, before tax

recovery

Related income tax recovery

244
(64)

89
(22)

80
(21)

Loss recognized in OCI, net of tax

$ 180

$

67

$

59

The cumulative loss
December 31, 2012 (December 31, 2011 – $126 million).

recognized in OCI was $306 million at

Actual return on plan assets was $75 million in 2012 (2011 –
$27 million).

The Company’s experience loss on funded plan liabilities was $50
million in 2012 (2011 – $16 million). The Company’s experience loss on
unfunded plan liabilities was $nil in 2012 (2011 – $1 million).

108 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

History of obligation and assets:

Funded plan:

Benefit obligation
Fair value of plan assets

2012

2011

2010

$ 1,167
833

$

817
684

$ 728
652

Deficit

$

(334) $ (133) $

(76)

Unfunded plan:

Benefit obligation
Fair value of plan assets

Deficit

$

$

$

45
–

$

39
–

36
–

(45) $

(39) $

(36)

22. SHAREHOLDERS’ EQUITY:

(a) Capital stock:
There are 400 million authorized preferred shares without par value,
issuable in series, with rights and terms of each series to be fixed by
the Board of Directors prior to the issue of such series. The preferred
shares have no rights to vote at any general meeting of the Company.

There are 112,474,388 authorized Class A voting shares without par
value. Each Class A voting share is entitled to 50 votes. The Class A
voting shares are convertible on a one-for-one basis into Class B Non-
Voting shares.

There are 1.4 billon authorized Class B Non-Voting shares without par
value.

The Articles of Continuance of the Company under the Company Act
(British Columbia) impose restrictions on the transfer, voting and issue
of the Class A Voting and Class B Non-Voting shares in order to
ensure that the Company remains qualified to hold or obtain licences
required to carry on certain of its business undertakings in Canada.

The Company is authorized to refuse to register transfers of any
shares of the Company to any person who is not a Canadian in order
to ensure that the Company remains qualified to hold the licences
referred to in the preceding paragraph.

(b) Dividends:
During 2012 and 2011, the Company declared and paid the following
dividends on each of its outstanding Class A Voting and Class B Non-
Voting shares:

Date declared

Date paid

February 15, 2011
April 27, 2011
August 17, 2011
October 26, 2011

February 21, 2012
April 25, 2012
August 15, 2012
October 24, 2012

April 1, 2011
July 4, 2011
October 3, 2011
January 4, 2012

April 2, 2012
July 3, 2012
October 3, 2012
January 2, 2013

Dividend
per share

$ 0.355
0.355
0.355
0.355

$

1.42

$ 0.395
0.395
0.395
0.395

$

1.58

The holders of Class A shares are entitled to receive dividends at the
rate of up to five cents per share but only after dividends at the rate
of five cents per share have been paid or set aside on the Class B
shares. Thereafter, the Class A voting and Class B non-voting shares
participate equally as to dividends.

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(c) Normal course issuer bid:
In February 2012, the Company renewed its prior normal course issuer
bid (“NCIB”). During the 12-month period commencing February 24,
2012 and ending February 23, 2013, the Company may purchase on
the TSX, the NYSE and/or alternative trading systems up to the lesser
of 36.8 million Class B Non-Voting shares, representing approximately
10% of the then issued and outstanding Class B Non-Voting shares,
and that number of Class B Non-Voting shares that can be purchased
under the NCIB for an aggregate purchase price of $1.0 billion. The
actual number of Class B Non-Voting shares purchased, if any, and the
timing of such purchases will be determined by the Company by
considering market conditions, share prices,
its cash position, and
other factors.

In 2012, the Company purchased for cancellation 9,637,230 Class B
Non-Voting shares for a purchase price of $350 million, resulting in a
reduction to stated capital, share premium and retained earnings of
$10 million, $243 million and $97 million, respectively. All of the Class
B Non-Voting shares purchased for cancellation were purchased
directly under the NCIB.

In 2011, the Company purchased for cancellation 30,942,824 Class B
Non-Voting shares for a purchase price of $1,099 million, resulting in
a reduction to stated capital, share premium and retained earnings of
$30 million, $870 million and $199 million, respectively. Of the Class B
Non-Voting shares purchased for cancellation, 21,942,824 of these
shares were purchased for cancellation directly under the NCIB for
$814 million, and the remaining 9,000,000 shares were purchased for
cancellation pursuant to private agreements between the Company
and arm’s-length third-party sellers for $285 million. These purchases
were made under issuer bid exemption orders issued by the Ontario
Securities Commission and were included in calculating the number of
Class B Non-Voting shares that the Company purchased pursuant to
the NCIB.

(d) Available-for-sale financial assets reserve:
Available-for-sale investments are carried at
fair value on the
consolidated statements of financial position, with changes in fair
value recorded in the fair value reserve as a component of equity,
through OCI, until such time as the investments are disposed of or
impaired and the change in fair value is recorded in the consolidated
statements of income.

(e) Hedging reserve:
All derivatives are measured at fair value on the consolidated
statements of financial position, with changes in fair value of cash-
flow hedging derivatives recorded in the fair value reserve as a
component of equity, to the extent effective through OCI, until the
hedged asset or liability is recognized in the consolidated statements
of income.

(f) Defined benefit pension plans:
The Company’s defined benefit pension plan obligation is actuarially
determined at
recognized
immediately in retained earnings.

the year with changes

the end of

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 109

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

23. STOCK OPTIONS, SHARE UNITS AND SHARE

PURCHASE PLANS:

Stock-based compensation to employees is measured at fair value.
Fair value is determined using the Company’s Class B Non-Voting
share price, and the Black-Scholes option pricing model (“Black-
Scholes model”) or trinomial option pricing models, depending on
the nature of the share-based award.

A summary of stock-based compensation expense, which is included
in employee salaries and benefits expense, is as follows:

Stock-based compensation:

Stock options (a)
Restricted share units (b)
Deferred share units (c)

2012

2011

$ 35
35
7

$ 29
26
9

$ 77

$ 64

At December 31, 2012, the Company had a liability of $195 million
(December 31, 2011 – $194 million), of which $158 million (December
31, 2011 – $161 million) is a current liability related to stock-based
compensation recorded at its fair value, including stock options, RSUs
and DSUs. The total intrinsic value of vested liabilities, which is the

difference between the strike price of the share-based awards and
the trading price of the RCI Class B Non-Voting shares for all vested
share-based awards at December 31, 2012 was $109 million
(December 31, 2011 – $124 million).

(a)

Stock option plans:

Stock options:
(i)
Options to purchase Class B Non-Voting shares of the Company
on a one-for-one basis may be granted to employees, directors
and officers of the Company by the Board of Directors or by the
Company’s Management Compensation Committee. There are
65 million options authorized under various plans. The term of
each option is seven to ten years and the vesting period is
generally graded vesting over four years but may be adjusted by
the Management Compensation Committee on the date of
grant. The exercise price for options is equal to the fair market
value of the Class B Non-Voting shares determined as the five-
day average before the grant date as quoted on the TSX.

Performance options:

(ii)
During the year ended December 31, 2012, the Company granted
806,100 performance-based options (2011 – 581,300) to certain key
executives. These options vest on a graded basis over four years
provided that certain targeted stock prices are met on or after each
anniversary date. At December 31, 2012, 5,435,555 performance
options (December 31, 2011 – 5,056,430) were outstanding.

(iii) Summary of stock options:
A summary of the stock option plans, which includes performance options, is as follows:

Outstanding, beginning of year
Granted
Exercised
Forfeited

Outstanding, end of year

Exercisable, end of year

Number of
options

10,689,099
1,397,751
(3,075,879)
(276,943)

2012

Weighted
average
exercise price

$ 28.59
37.86
21.53
35.53

Number of
options

11,841,680
1,133,600
(1,778,783)
(507,398)

2011

Weighted
average
exercise price

$ 26.42
34.35
15.96
35.20

8,734,028

$ 32.34

10,689,099

$ 28.59

4,638,496

$ 28.94

5,716,945

$ 22.81

At December 31, 2012, the range of exercise prices, the weighted average exercise price and the weighted average remaining contractual
life are as follows:

Range of exercise prices

$ 4.83 – $ 9.99
$ 10.00 – $ 18.99
$ 19.00 – $ 24.99
$ 25.00 – $ 29.99
$ 30.00 – $ 37.99
$ 38.00 – $ 46.94

Options outstanding

Options exercisable

Weighted average
remaining contractual
life (years)

Weighted average
exercise price

Number
exercisable

Weighted average
exercise price

0.53
1.06
0.16
3.06
5.09
1.54

2.96

$

7.52
11.22
22.61
29.40
35.52
39.07

240,735
558,532
758,158
710,467
805,081
1,565,523

$

7.52
11.22
22.61
29.40
33.68
38.98

$ 32.34

4,638,496

$ 28.94

Number
outstanding

240,735
558,532
758,158
1,132,836
3,443,864
2,599,903

8,734,028

stock-based

compensation

Unrecognized
at
December 31, 2012 related to stock-option plans was $11 million
(2011 – $9 million), and will be recorded in the consolidated
statements of income over the next four years as the options
vest.

expense

(b) Restricted share units:
RSU plan:

(i)
The RSU plan enables employees, officers and directors of the
Company to participate in the growth and development of the

110 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

Company. Under the terms of the plan, RSUs are issued to the
participant and the units issued will cliff vest over a period not
to exceed three years from the grant date.

On the vesting date, the Company shall redeem all of the
participants’ RSUs in cash or by issuing one Class B Non-Voting
share for each RSU. The Company has reserved 4,000,000 Class B
Non-Voting shares for issuance under this plan. During the year
ended December 31, 2012, the Company granted 721,005 RSUs
(2011 – 738,973).

Performance RSUs:

(ii)
During the year ended December 31, 2012, the Company
granted 172,779 performance-based RSUs (2011 – 189,571) to
certain key executives. The number of units that vest and will be
paid three years from the grant date will be within a range of
50% to 150% of the initial number granted based upon the
achievement of certain annual and cumulative three-year non-
market targets.

(iii) Summary of RSUs:
A summary of the RSU plans is as follows:

Outstanding, beginning of year
Granted
Exercised
Forfeited

2012

2011

Number of units

1,988,955
893,784
(159,843)
(467,738)

1,616,370
928,544
(416,146)
(139,813)

Weighted average fair value
Risk-free interest rate
Dividend yield
Volatility of Class B Non-Voting shares
Weighted average expected life

For Trinomial option pricing model only:

Weighted average time to vest
Weighted average time to expiry
Employee exit rate
Suboptimal exercise factor
Lattice steps

2012

2011

$

7.51
1.6%
4.0%
28.1%
5.4 years

$

7.25
2.8%
4.0%
29.0%
5.4 years

2.4 years
6.9 years
3.9%
2.6
50

2.4 years
7.0 years
3.6%
2.6
50

Volatility has been estimated based on the actual trading statistics of
the Company’s Class B Non-Voting shares.

Outstanding, end of year

2,255,158

1,988,955

24. RELATED PARTY TRANSACTIONS:

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

stock-based

at
Unrecognized
December 31, 2012, related to these RSUs was $37 million
(2011 – $32 million) and will be recorded in the consolidated
statements of income over the next three years as the RSUs vest.

compensation

expense

(c) Deferred share unit plan:
The DSU plan enables directors and certain key executives of the
Company to elect to receive certain types of remuneration in DSUs,
which are classified as a liability on the consolidated statements of
financial position.

During the year ended December 31, 2012, the Company granted
115,964 DSUs (2011 – 154,937). At December 31, 2012, 741,423 DSUs
(2011 – 751,903) were outstanding. There is no unrecognized
compensation related to DSUs, since these awards vest immediately
when granted.

Employee share accumulation plan:

(d)
The employee share accumulation plan allows employees
to
voluntarily participate in a share purchase plan. Under the terms of
the plan, employees of the Company can contribute a specified
percentage of their regular earnings through payroll deductions. The
designated administrator of the plan then purchases, on a monthly
basis, Class B Non-Voting shares of the Company on the open market
on behalf of the employee. At the end of each month, the Company
makes a contribution of 25% to 50% of the employee’s contribution
in the month, which is recorded as compensation expense. The
administrator then uses this amount to purchase additional shares of
the Company on behalf of the employee.

Compensation expense related to the employee share accumulation
plan amounted to $26 million for the year ended December 31, 2012
(2011 – $23 million) and is included in employee salaries and benefits.

(e) Assumptions:
Significant management estimates are used to determine the fair
value of stock options, RSUs and DSUs. The weighted-average fair
value of stock options granted during the years ended December 31,
2012 and 2011, and the principal assumptions used in applying the
Black-Scholes model and trinomial option pricing models
to
determine their fair value at grant date were as follows:

(a) Controlling shareholder:
The ultimate controlling shareholder of the Company is the Rogers
Control Trust
the
Company. The beneficiaries of the Trust are members of the Rogers
family. The Rogers
represented as Directors, Senior
Executives and Corporate Officers of the Company.

(“the Trust”) which holds voting control of

family is

The Company entered into certain transactions with the ultimate
controlling shareholder of the Company and private Rogers’ family
holding companies controlled by the controlling shareholder of the
Company. These transactions, as summarized below, were recorded at
the amount agreed to by the related parties and are subject to the
terms and conditions of formal agreements approved by the Audit
Committee.

Transactions with key management personnel:

(b)
Key management personnel include the Directors and the most Senior
Corporate Officers of the Company who are primarily responsible for
planning, directing and controlling the Company’s business activities.

Compensation:

(i)
The compensation expense associated with key management for
included in employee salaries and
employee services was
benefits as follows:

Salaries, pension and other short-term

employee benefits

Stock-based compensation expense

2012

2011

$ 10
35

$ 11
27

$ 45

$ 38

Transactions:

(ii)
transactions with
The Company has entered into business
companies, the partners or senior officers of which are Directors
of the Company, as summarized below:

Transaction value

Balance outstanding,
December 31,

2012

2011

2012

2011

Printing, legal services and

commission paid on
premiums for insurance
coverage

$ 43

$ 41

$ 1

$ 3

Certain directors of the Company are: the Chairman and Chief
Executive Officer of a firm that is paid commissions for insurance
coverage; Senior Partner and Chairman of a law firm that
provides
services; and Chairman of a company that
legal
provides printing services.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 111

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

These transactions are recorded at the amount agreed to by the
related parties and are reviewed by the Audit Committee. The
outstanding balances owed to these related parties are
unsecured, interest-free and due for payment in cash within one

month from the date of the transaction. There are no significant
outstanding balances with these related parties at December 31,
2012.

Subsidiaries and joint ventures:

(c)
The following are the significant subsidiaries and joint ventures and associates of the Company:

Subsidiaries:

Rogers Holdings Inc.
Rogers Media Inc.
FIDO Solutions Inc.
Rogers Communications Partnership
Rogers Broadcasting Limited
Rogers Publishing Limited
Blue Jays Holdco Inc.

Joint ventures and associates:

Inukshuk Wireless Inc.
Dome Productions Inc.
Maple Leaf Sports & Entertainment

The annual financial statement reporting period of the Company is
the same as the annual financial statement reporting periods of all its
subsidiaries and joint ventures, with the exception of MLSE. When
necessary, adjustments are made to conform the accounting policies
with those of the Company. There are no significant restrictions on
the ability of subsidiaries, joint ventures and associates to transfer
funds to the Company in the form of cash dividends or to repay loans
or advances.

The following business
transactions were carried out with the
Company’s joint ventures and associates. Transactions between the
Company and its subsidiaries have been eliminated on consolidation
and are not disclosed in this note.

Revenues
Purchases

Transaction value

2012

2011

$
1
$ 38

$
1
$ 51

The sales to and purchases from the Company’s joint ventures and
associates are made at terms equivalent to those that prevail in arm’s
length transactions. Outstanding balances at
the year-end are
unsecured and interest-free and settlement occurs in cash. The
outstanding balances with these related parties relating to similar
business transactions as at December 31, 2012, was $1 million payable
(December 31, 2011 – $5 million payable).

During 2012, the Company acquired certain network assets and 2500
MHz spectrum from Inukshuk, a 50% owned joint venture. As a result,
a gain of $233 million was recorded in the consolidated statement of
income, being the portion of the excess of fair value over carrying
value related to the other non-related venturer’s 50% interest in the
spectrum licences (note 14). The remaining share of income of
associates and joint ventures was $2 million (2011 – $7 million) due
primarily to the Company’s equity interest in various investments.

112 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

Jurisdiction of
incorporation

Ownership interest

2012

2011

Canada
Canada
Canada
Canada
Canada
Canada
Canada

Canada
Canada
Canada

–

100%
100% 100%
100% 100%
100% 100%
100% 100%
100% 100%
100% 100%

50%
50%
37.5%

50%
50%
–

25. GUARANTEES:

The Company has the following guarantees at December 31, 2012 and
2011, in the normal course of business:

(a) Business sale and business combination agreements:
As part of transactions involving business dispositions, sales of assets
or other business combinations, the Company may be required to pay
counterparties for costs and losses incurred as a result of breaches of
representations
right
infringement, loss or damages to property, environmental liabilities,
changes in laws and regulations (including tax legislation), litigation
liabilities of a disposed
against
business or reassessments of previous tax filings of the corporation
that carries on the business.

the counterparties, contingent

and warranties,

intellectual

property

Sales of services:

(b)
As part of transactions involving sales of services, the Company may
be required to pay counterparties for costs and losses incurred as a
result of breaches of representations and warranties, changes in laws
and regulations (including tax legislation) or litigation against the
counterparties.

Purchases and development of assets:

(c)
As part of transactions involving purchases and development of
assets, the Company may be required to pay counterparties for costs
and losses incurred as a result of breaches of representations and
loss or damages to property, changes in laws and
warranties,
the
(including tax legislation) or
regulations
counterparties.

litigation against

Indemnifications:

(d)
The Company indemnifies its directors, officers and employees against
claims reasonably incurred and resulting from the performance of
their services to the Company, and maintains liability insurance for its
directors and officers as well as those of its subsidiaries.

The Company is unable to make a reasonable estimate of the
maximum potential amount
it would be required to pay
counterparties. The amount also depends on the outcome of future
events and conditions, which cannot be predicted. No amount has
been accrued in the consolidated statements of financial position
relating to these types of
indemnifications or guarantees at
December 31, 2012 or 2011. Historically, the Company has not made
any significant payments under these indemnifications or guarantees.

26. COMMITMENTS AND CONTINGENT LIABILITIES:

(a) Commitments:

(i)

The future minimum payments under operating leases and
other contractual arrangements at December 31, 2012 are
as follows:

(In millions of dollars)

Less than
1 year

1-3 years 4-5 years

After
5 years

$

Operating leases
Player contracts
Purchase obligations
Program rights

123 $
112
1,683
327

171 $
200
1,988
281

79 $
52
136
201

73 $
10
73
289

Total

446
374
3,880
1,098

$ 2,245 $ 2,640 $ 468 $ 445 $ 5,798

(ii)

(iii)

Rent expense for 2012 amounted to $189 million (2011 –
$172 million).

Operating leases are for office premises and retail outlets
across the country with the majority of the lease terms
ranging from five to ten years. Player contracts relate to
Blue Jays players’ salary contracts that the Company has
entered into and is contractually obligated to pay. Purchase
obligations relate to contractual obligations under service,
product and handset contracts that the Company has
committed to for at least the next five years. The Company
has entered into agreements to acquire broadcasting rights
to programs and films for at least the next five years. The
total costs of these commitments have all been disclosed in
the preceding table.

(b) Contingent liabilities:

(i)

In August 2004, a proceeding under the Class Actions Act
(Saskatchewan) was
commenced against providers of
wireless communications in Canada relating to the system
access fee charged by wireless carriers to some of their
customers. The plaintiffs are seeking unspecified damages
and punitive damages, effectively the reimbursement of all
system access fees ever collected. In September 2007, the
Saskatchewan Court granted the plaintiffs’ application to
have the proceeding certified as a national, “opt-in” class
action. As a national, “opt-in” class action, affected
customers outside Saskatchewan must take specific steps to
be able to participate in the proceeding. In February 2008,
the Company’s motion to stay the proceeding based on the
arbitration clause in its wireless service agreements was
granted and the Saskatchewan Court directed that its
order, in respect of the certification of the action, would
exclude from the class of plaintiffs those customers who are
bound by an arbitration clause.

under

proceeding

In August 2009, counsel for the plaintiffs commenced a
second
Class Actions Act
(Saskatchewan) asserting the same claims as the original
proceeding.
ordered
conditionally stayed in December 2009 on the basis that it
was an abuse of process.

proceeding was

second

This

the

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

In December 2011, a proceeding under
the Class
Proceedings Act (British Columbia) was commenced against
providers of wireless communications in Canada relating to
the system access fee charged by wireless carriers to some
of their customers. The proceeding involves, among other
things, allegations of misrepresentations contrary to the
Business Practices and Consumer Protection Act (BC). The
and
plaintiffs
damages
this
restitution. No liability has been recorded for
contingency.

unquantified

seeking

are

2008,

a proceeding was

commenced in
In June
Saskatchewan under
that province’s Class Actions Act
against providers of wireless communications services in
Canada. The proceeding involves allegations of, among
other things, breach of contract, misrepresentation and
false advertising in relation to the 911 fee charged by the
Company and the other wireless communication providers
in Canada. The plaintiffs are seeking unquantified damages
and restitution. The plaintiffs intend to seek an order
certifying the proceeding as a national class action in
Saskatchewan. No liability has been recorded for this
contingency.

(iv) The Company believes that it has adequately provided for
income and indirect taxes based on all of the information
that is currently available. The calculation of applicable
taxes in many cases, however, requires significant judgment
in interpreting tax rules and regulations. The Company’s
tax filings are subject to audits, which could materially
change the amount of current and deferred income tax
assets and liabilities and provisions, and could, in certain
circumstances, result in the assessment of interest and
penalties.

(v)

There exists certain other claims and potential claims
against the Company, none of which is expected to have a
material adverse effect on the consolidated financial
position of the Company.

The outcome of all the proceedings and claims against the Company,
including the matters described above, is subject to future resolution
that includes the uncertainties of litigation. Based on information
currently known to the Company, management believes that it is not
probable that the ultimate resolution of any such proceedings and
claims, individually or in the aggregate, will have a material adverse
effect on the consolidated financial position or results of operations.
If it becomes probable that the Company is liable, a provision will be
recorded in the period in which the change in probability occurs, and
such a provision could be material to the consolidated financial
position and results of operations.

The Company’s appeal of the 2007 certification decision
was dismissed by the Saskatchewan Court of Appeal and
leave to appeal to the Supreme Court of Canada was
denied in June 2012. The plaintiffs are now seeking to
extend the time within which they can appeal the “opt-in”
decision of the Saskatchewan Court. No liability has been
recorded for this contingency.

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 113

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

27. SUBSEQUENT EVENTS:

(a) On January 14, 2013 the Company announced a multipart
strategic transaction with Shaw Communications (“Shaw”) to
acquire Shaw’s cable system in Hamilton, Ontario and secure an
option to purchase Shaw’s Advanced Wireless Services (“AWS”)
spectrum holdings in 2014. The Company is also to sell Rogers’
one-third interest in specialty channel TVtropolis to Shaw and
enters into negotiations with Shaw for the provision of certain
services in Western Canada. Rogers’ net cash investment is
expected to total approximately $700 million if all aspects of the
transactions are approved.

(b)

In February 2013, the Company filed a notice with the TSX of its
intention to renew its prior NCIB for a further one-year period.
Subject to acceptance by the TSX, the TSX notice provides that
the Company may, during the twelve-month period commencing
February 25, 2013 and ending February 24, 2014, purchase on
the TSX, the NYSE and/or alternate trading systems up to the
lesser of 35.8 million Class B Non-Voting shares, representing
approximately 10% of the issued and outstanding Class B Non-
Voting shares, and that number of Class B Non-Voting shares
that can be purchased under the NCIB for an aggregate
purchase price of $500 million. The actual number of Class B

Non-Voting shares purchased,
if any, and the timing of such
purchases will be determined by the Company considering
market conditions, share prices,
its cash position, and other
factors.

(c)

In February 2013, the Company’s Board increased the annualized
dividend rate from $1.58 to $1.74 per Class A Voting and Class B
Non-Voting share effective immediately to be paid in quarterly
amounts of $0.435 per share. Such quarterly dividends are
payable only as and when declared by the Board and there is no
entitlement to any dividends prior thereto.

In addition, on February 14, 2013, the Board declared a quarterly
dividend totalling $0.435 per share on each of its outstanding
Class A Voting and Class B Non-Voting shares, such dividend to
be paid on April 2, 2013, to shareholders of record on March 15,
2013, and is the first quarterly dividend to reflect the newly
increased $1.74 per share annual dividend level.

(d) On January 14, 2013 the Company received initial funding on
the accounts receivable securitization program of $400 million
(note 19(f)).

114 ROGERS COMMUNICATIONS INC. 2012 ANNUAL REPORT

NOTES

N
O
T
E
S

2012 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 115

CORPORATE ANd ShAREhOLdER iNFORmATiON

CORPORATE OFFiCES 
Rogers Communications Inc. 
333 Bloor Street East, 10th floor 
toronto, Ontario M4W 1g9 
416-935-7777

CUSTOmER SERViCE ANd  
PROdUCT iNFORmATiON 
888-764-3771 or rogers.com

ShAREhOLdER SERViCES 
If you are a registered shareholder and 
have inquiries regarding your account, wish 
to change your name or address, or have 
questions about lost stock certificates, share 
transfers, estate settlements or dividends, 
please contact our transfer agent and registrar:

Canadian Stock Transfer 
P.O. Box 700, Postal Station B 
Montreal, QC h3B 3K3, Canada 
416-682-3860 or 800-387-0825 
inquiries@canstockta.com

duplicate mailings 
If you receive duplicate shareholder mailings 
from Rogers Communications, please  
contact Canadian Stock transfer as detailed 
above to consolidate your accounts.

iNVESTOR RELATiONS 
Institutional investors, securities analysts  
and others requiring additional financial 
information can visit rogers.com/investors  
or contact:

Bruce M. Mann, CPA 
Vice President, Investor Relations 
416-935-3532 or  
investor.relations@rci.rogers.com

Dan R. Coombes 
Director, Investor Relations 
416-935-3550 or  
investor.relations@rci.rogers.com

Media inquiries: 416-935-7777

CORPORATE PhiLANThROPY 
for information relating to Rogers’  
various philanthropic endeavours, refer to  
the “About Rogers” section of rogers.com

GLOSSARY OF TERmS 
for a comprehensive glossary of industry and 
technology terms, go to rogers.com/glossary 

SCAN ThiS 
TO LEARN mORE

rogers.com/investors 
Stay up-to-date  
with the latest Rogers 
investor information

STOCK EXChANGE LiSTiNGS 
Toronto Stock Exchange (TSX): 
RCi.b – Class B non-Voting shares  
(CuSIP # 775109200) 
RCi.a – Class A Voting shares  
(CuSIP # 775109101)

New York Stock Exchange (NYSE): 
RCi – Class B non-Voting shares  
(CuSIP # 775109200)

Equity index inclusions: 
Dow Jones Canada titans 60 Index  
Dow Jones telecom titans 30 Index 
ftSE global telecoms Index 
ftSE All-World Index Series 
ftSE4good global Index 
Jantzi Social Index 
S&P/tSx 60 Index 
S&P/tSx Composite Dividend Index 
S&P/tSx Composite Index 
S&P/tSx telecom Services Index

dEbT SECURiTiES 
for details of the public debt securities of the 
Rogers companies, please refer to the “Debt 
Securities” section under rogers.com/investors

iNdEPENdENT AUdiTORS 
KPMg LLP

ON-LiNE iNFORmATiON 
Rogers is committed to open and full financial 
disclosure and best practices in corporate 
governance. We invite you to visit the Investor 
Relations section of rogers.com/investors where  
you will find additional information about our 
business, including events and presentations, 
news releases, regulatory filings, governance 
practices, corporate social responsibility and our 
continuous disclosure materials, including quarterly 
financial releases, annual information forms and 
management information circulars. you may also 
subscribe to our news by e-mail or RSS feeds 
to automatically receive Rogers’ news releases 
electronically.

FOLLOW ROGERS ThROUGh ThESE 
SOCiAL mEdiA LiNKS

fACEBOOK 
facebook.com/rogers

tWIttER 
twitter.com/rogersbuzz

gOOgLE + 
google.com/+Rogers

REDBOARD 
redboard.rogers.com

SOCIAL 
http://social.rogers.com

COmmON STOCK TRAdiNG ANd 
diVidENd iNFORmATiON

high 

Closing Price RCI.b on tSx 
Low 

Dividends  
Declared 
2012 
per Share
First Quarter 
$39.77  $37.47  $39.60  $0.395 
Second Quarter  $40.06  $35.07  $36.91  $0.395 
Third Quarter 
$40.78  $37.24  $39.80  $0.395 
Fourth Quarter  $45.28  $39.52  $45.16  $0.395

Close 

Shares Outstanding at december 31, 2012
402,788,156
Class B 
112,462,014
Class A 

2013 Expected dividend dates
Record Date*: 
March 15, 2013 
June 14, 2013 
September 13, 2013 
December 13, 2013 
* Subject to Board approval

Payment Date*:
April 2, 2013
July 3, 2013
October 2, 2013
January 2, 2014

unless indicated otherwise, all dividends paid  
by Rogers Communications are designated  
as “eligible” dividends for the purposes of the 
Income tax Act (Canada) and any similar  
provincial legislation.

diRECT dEPOSiT SERViCE 
Shareholders may have dividends deposited 
directly into accounts held at financial institutions. 
to arrange direct deposit service, please contact 
Canadian Stock transfer as detailed earlier on  
this page. 

diVidENd REiNVESTmENT PLAN (“dRiP”) 
Rogers offers a convenient dividend reinvestment 
program for eligible shareholders to purchase 
additional Rogers Communications shares by 
reinvesting their cash dividends without incurring 
brokerage fees or administration fees. for plan 
information and enrolment materials or to learn 
more about Rogers’ DRIP, please visit rogers.com/
investors or canstockta.com/investorServices.do or 
contact Canadian Stock transfer as detailed earlier 
on this page.

ELECTRONiC dELiVERY OF  
ShAREhOLdER mATERiALS 
Registered shareholders can receive electronic 
notice of financial reports and proxy materials  
and utilize the Internet to submit proxies on-line  
by registering at rogers.com/electronicdelivery.  
this approach gets information to shareholders 
more quickly than conventional mail and helps 
Rogers protect the environment and reduce 
printing and postage costs.

SUSTAiNAbiLiTY 
Rogers is committed to continuing to grow 
responsibly and we focus our social and 
environmental sustainability efforts where we  
can make the most meaningful impacts on both.  
to learn more, please visit rogers.com/csr

C AuTION REGARDING FORWARD - LOOkING INFORMATION AND OThER RISk S
this annual report includes forward-looking statements about the financial condition and prospects of Rogers Communications that involve significant risks and uncertainties that are detailed in the 
“Risks and uncertainties that Could Affect our Businesses” and “Caution Regarding forward-Looking Statements, Risks and Assumptions” sections of the MD&A contained herein, which should be 
read in conjunction with all sections of this annual report.

the fibre used in the manufacture of the stock comes from well managed forests,  
controlled sources and recycled wood or fibre. 

this annual report  
is recyclable.

5 trees 
preserved for 
the future 

7,932 litres  
of wastewater  
flow saved

105 kg 
solid waste  
not generated

172 kg net 
greenhouse gases 
prevented 

3,494,352 Btus 
energy not 
consumed

116   ROGERS COmmUNiCATiONS iNC.   2012 AnnuAL REPOR t

© 2013 Rogers 
Communications Inc. 
Other registered trademarks 
that appear are the property  
of the respective owners. 

Design: interbrand

Printed in Canada

 
 
 
 
 
 
 
 
 
 
So what’s next? 
If you’re with Rogers,  
you’ll be the first to know.

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