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Rogers Communications

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FY2013 Annual Report · Rogers Communications
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ROGERS COMMUNICATIONS INC.
2013 ANNUAL REPORT

WIRELESS

CABLE

MEDIA

ROGERS.COM

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RoRogegersrs CCommumuninicacations Inc.. iiis s s aa a didiversified Canadian telecommunicationss anananddd memm dia cocompmpmpanaany.y. 
RoRoRogegegersrsrs Wireelelessss iiis s CaC nadaa’s’ss lllaarargeg st wireless voice and data telecommunications seervrvrvicicicesese provideder r r
anananddd tht e cocoununntrtrtry’y’ss onlyy nnnatatatioioi nal carrier operating on the combined world standard GSMMM/H/H/HSPSPS A+A /LLTETE 
tetetechc nooloogygygy pplalatformsmsms... RRoRogers Cable is a leading Canadian cable services provider, offeringg hhhigigigh-h-speeedd
InI ternnetett aaaccccess, ccababablelel  television, and telephony products, and together with Rogers Business SSololutions,,
provovididdesees bbusinnesesessss tet lecom, networking, hosting, managed services and IP solutions to small, medididiumumum 
ananddd lalal rgr e ennteteterrprprise, government and carrier customers. Rogers Media is Canada’s premier group 
ofoff cccatategorry-y-y-lelleading broadcast, specialty, print and online media assets, with businesses in radio and 
tetetelelevisionnn bbbroadcasting, televised shopping, sports entertainment, magazine and trade journal publishingngg 
anana d digigigitatatal l media. We are publicly traded on both the TSX and NYSE stock exchanges and are included
ini  thee SSS&P&& /TSX 60 Index of the largest publicly traded companies in Canada.

DDEELIVERRIING ON OUR COMMITMENTS IN 2013

FREE CASH FLOW 
GENERATION

DIVIDEND  
GROWTH

OPERATING 
EFFICIENCIES

WHAT WE SAID: Deliver another 
year of significant consolidated 
pre-tax free cash flow.

WHAT WE DID: Generated  
$2.0 billion of pre-tax free cash 
flow in 2013, supporting the 
significant investments and cash 
we returned to shareholders 
during the year.

WHAT WE SAID: Increase  
cash returns to shareholders 
consistently over time.

WHAT WE DID: Increased the 
annualized dividend per share  
10% from $1.58 to $1.74 in 2013. 
Further increased the dividend  
by 5% to $1.83 in February 2014.

WHAT WE SAID: Implement  
productivity improvement 
initiatives to capture sustainable 
operating efficiencies.

WHAT WE DID: Reduced operating 
expenses for the combined Wireless 
and Cable segments, excluding the 
cost of wireless equipment sales, by 
approximately 1% from 2012 levels.

FAST AND RELIABLE 
NETWORKS

WHAT WE SAID: Maintain  
Rogers leadership in network 
technology and innovation.

WHAT WE DID: Rogers was  
named both the fastest wireless 
network and the fastest  
broadband ISP in Canada  
by PCMag.com.

DATA REVENUE 
GROWTH

HIGHER VALUE  
WIRELESS SUBSCRIBERS

EVOLVE AND ENHANCE 
TELEVISION PLATFORM

ENHANCE AND STRENGTHEN 
THE CORE BUSINESS

WHAT WE SAID: Generate  
double-digit wireless and 
broadband data growth consistent 
with our data usage monetization 
strategy.

WHAT WE DID: Grew wireless  
and broadband data revenues by 
17% and 16%, respectively over  
2012 levels.

WHAT WE SAID: Continue the 
growth in our smartphone 
subscriber base to drive wireless 
data revenue and ARPU.

WHAT WE DID: Activated nearly 
2.7 million smartphones, helping 
bring smartphone penetration 
to 75% of postpaid subscriber 
base.

WHAT WE SAID: Invest in the 
evolution of our current TV 
platform and extend our video 
offerings to new platforms.

WHAT WE DID: Launched NextBox 
3.0 delivering a superior TV 
experience and leveraged the 
success of Rogers AnyPlace TV,  
our Internet and mobile 
on-demand TV service.

WHAT WE SAID: We will make 
strategic investments to expand 
and strengthen the core 
business.

WHAT WE DID: Executed 
strategic acquisitions including 
Mountain Cable, data centre and 
hosting assets, theScore and 
valuable, high profile sports 
content.

COONTNTENTS

2 Letetterterers ts ts oo Shareholdoldolderserse

2424 Management’s Discussion and Analysis

9191 Consolidated Statemennntststs of of

4 Stratetegicgicc ObObObjecje tives andandnd VaVaV luel

 Drivers

88 Management’s Responsibility for 

55 WhyW  Invesvest it it in Rn Rn Rogeog rs

66 ConConConnecn t Likeke NeNeeververve BeBefore

1616 CorCorCorporporporaate Sociai l Rl Respespesponsonson ibi

ib lity

1818 CorCorCorporporporateateate GoG vernancece

200 DirDirDirDi ectectectorsorsors ananand Sd Sd Senien or Executcutiveivee OfOfOfficeficefic rsrs

Financial Reporting

88  Independent Auditors’ Report of 
Registered Public Accounting Firm

Financial Position

92   Consolidated Stateateatemenmem ts of

Changes in SSharharharehoeheholders’ EqEquituitityyy

93 Consololidaidadatedtedted StS atemenentsts of of of CasCCash Fh lows

89 Consolidated Statements of Income

944   NotNotNotes eses to to Consolidadatedtedd FiFiFinannanciac l

9090 ConConConsolsos

idadated Statements of 

ComComComprepreprehenhenhensivsivsive Ie Ie  nconcoomeme

StStaStatemt

ents    

126 Corporrateate ananand Sd Sd Sharharh ehoeh lder Infonfoformarmarmatiotiotionnn

 
 
2013 CONSOLIDATED REVENUE AND ADJUSTED OPERATING PROFIT PROFILE

REVENUE

ADJUSTED OPERATING PROFIT

$12.7

BILLION

WIRELESS  57%

CABLE  27%

MEDIA  13%

BUSINESS SOLUTIONS  3%

$5.0

BILLION

WIRELESS  61%

CABLE  33%

MEDIA  4%

BUSINESS SOLUTIONS  2%

FINANCIAL HIGHLIGHTS 2013

FOR A DETAILED DISCUSSION OF OUR FINANCIAL AND OPERATING METRICS AND RESULTS, 
PLEASE SEE THE ACCOMPANYING MD&A LATER IN THIS REPORT.

FINANCIAL HIGHLIGHTS

IFRS

(IN MILLIONS OF DOLLARS, EXCEPT PER SHARE, SUBSCRIBER AND EMPLOYEE DATA) 

2013 

2012 

2011 

2010 

CDN GAAP

2009

Revenue 

Adjusted operating profit 1 

Adjusted operating profit margin 1 

Adjusted net income 1 

Adjusted diluted earnings per share 1 

Pre-tax free cash flow per share 1 

Annualized dividend rate at year-end 

Total assets 

Long-term debt (includes current portion) 

Shareholders’ equity 

Market capitalization of equity 

Wireless subscribers (000s) 

Television subscribers (000s) 

Internet subscribers (000s) 

Cable telephony subscribers (000s) 

Number of employees 

$    12,706 

$    12,486 

$    12,346 

$    11,999 

$    11,537

4,993 

39% 

1,769 

3.42 
3.97 

1.74 

23,601 
13,343 

4,669 
24,903 

9,503 
2,127 
1,961 
1,153 
28,026 

4,834 

39% 

1,781 

3.41 

3.91 

1.58 

19,618 

10,789 

3,768 

23,346 

9,437 

2,214 

1,864 

1,074 

26,801 

4,739 

38% 

1,736 

3.17 

3.63 

1.42 

18,362 

10,034 

3,572 

20,736 

9,335 

2,297 

1,793 

1,052 

28,745 

4,668 

39% 

1,704 

2.94 

3.79 

1.28 

17,033 

8,654 

3,760 

19,435 

8,977 

2,305 

1,686 

1,003 

4,407   

38%

1,569

2.53

3.09

1.16

17,018

8,464

4,273

19,476

8,494

2,296

1,619

937

27,971  

28,985

1 For a definition of these measures (which are non-GAAP) see “Non-GAAP Measures” in Management’s Discussion and Analysis.

TOTAL SHAREHOLDER RETURN

TEN-YEAR COMPARATIVE TOTAL RETURN: 2004 –2013

ONE-YEAR COMPARATIVE TOTAL RETURN: 2013

RCI.B  
ON TSX

TSX  
TELECOM 
INDE X

S&P  
TELECOM 
INDE X

S&P/ TSX  
COMPOSITE 
INDE X

193%

119%

115%

470%

RCI.B  
ON TSX

TSX  
TELECOM 
INDE X

S&P  
TELECOM 
INDE X

S&P/ TSX  
COMPOSITE 
INDE X

11%

11%

11%

13%

2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.   01

ROGERS COMMUNICATIONS INC. AT A GLANCE

ROGERS COMMUNICATIONS

Rogers Communications (TSX: RCI; NYSE: RCI) is a diversified Canadian 
telecommunications and media company. As discussed in the following 
pages, Rogers Communications is engaged in the telecom and media 
businesses through its primary operating segments Rogers Wireless, 
Rogers Cable, Rogers Business Solutions and Rogers Media. 

ROGERS COMMUNICATIONS

WIRELESS

CABLE

BUSINESS SOLUTIONS

MEDIA

WIRELESS SEGMENT

Rogers Wireless provides wireless voice and data communications services across 
Canada to approximately 9.5 million customers under the Rogers Wireless, Fido 
and chatr brands. Rogers Wireless is Canada’s largest wireless provider and the 
only national carrier operating on the combined global standard GSM/HSPA+/LTE 
technology platforms. Rogers Wireless is Canada’s leader in innovative wireless 
services, and provides customers with the best and latest wireless devices and 
applications and the fastest network speeds. Rogers Wireless also provides 
seamless wireless roaming across the U.S. and more than 200 other countries,  
and is the Canadian leader in the deployment of mobile commerce and machine-
to-machine communications.

CABLE AND BUSINESS SOLUTIONS SEGMENTS

Rogers Cable is a leading Canadian cable services provider, whose service 
territory covers approximately 4.0 million homes in Ontario, New Brunswick and 
Newfoundland representing approximately 30% of the Canadian cable market. 
Our advanced digital hybrid fibre-coax network provides market leading high-
speed broadband Internet access speeds, the most innovative selection of digital 
television and online viewing and telephony services to millions of residential  
and small business customers. Together with Rogers Business Solutions, it also 
provides scalable carrier-grade business telecom, networking, hosting and 
managed data services, and IP connectivity and solutions to medium and large 
enterprise, government and carrier customers.

MEDIA SEGMENT

Rogers Media is Canada’s premier destination for category-leading television and 
radio broadcasting, sports entertainment, publishing, and digital media properties. 
Television assets include national City network which reaches more than 80% of 
Canadians, five OMNI Television multilingual channels, seven regional and national 
Sportsnet channels, as well as specialty channels FX Canada, OLN, The Biography 
Channel and G4. Rogers Media also owns The Shopping Channel, Canada’s only 
nationally televised and online shopping service. It operates more than 50 Canadian 
radio stations, publishes 50+ well known consumer and business magazines, and 
owns a suite of digital media properties. Media owns the Toronto Blue Jays Baseball 
Club and Rogers Centre, Canada’s largest sports and entertainment facility. Rogers 
also holds a 37.5% investment in Maple Leaf Sports & Entertainment, owner of NHL 
Toronto Maple Leafs, NBA Toronto Raptors and MLS Toronto FC.

REVENUE
($ IN BILLIONS)

ADJUSTED OPERATING PROFIT
($ IN BILLIONS)

2013 REVENUE
$12.7 billion

12.7

2013

5.0

4.8

4.7

$12.7

BILLION

WIRELESS  57%

CABLE  27%

MEDIA  13%
BUSINESS 
SOLUTIONS  3%

2013

2012

2011

2013

2012

2011

REVENUE
($ IN BILLIONS)

12.5

12.3

7.3

7.3

7.1

2012

2011

2013

2012

2011

ADJUSTED OPERATING PROFIT
($ IN BILLIONS)

2013 REVENUE
$7.3 billion

3. 2

3.1

3.0

$7.3

BILLION

POSTPAID VOICE  46%

DATA  44%

EQUIPMENT  7%
PREPAID VOICE  3%

REVENUE
($ IN BILLIONS)

ADJUSTED OPERATING PROFIT
($ IN BILLIONS)

2013 REVENUE
$3.8 billion

2013

0.37

3.5

2013

0.11

1.7

2012

0.35

3.4

2012

0.09

1.6

2011

0.41

3.3

2011

0.09

1.5

BUSINESS SOLUTIONS  /  C ABLE

BUSINESS SOLUTIONS  /  C ABLE

$3.8

BILLION

TELEVISION  47%

INTERNET  30%

PHONE  13%

BUSINESS 
SOLUTIONS  10%

REVENUE
($ IN BILLIONS)

ADJUSTED OPERATING PROFIT
($ IN BILLIONS)

2013 REVENUE
$1.7 billion

2013

2012

2011

1.70

2013

0.16

1.62

1.61

2012

2011

0.19

0.18

$1.7

BILLION

TELEVISION  42%

THE SHOPPING 
CHANNEL  17%
SPORTS  
ENTERTAINMENT  14%

PUBLISHING  14%

RADIO  13%

“ROGGEERRSS MADE CLEAR PROGRESS ON A NUMBER OF 
SSTTRRAATTEGIC FRONTS, WHILE CONTINUING TO DELIVER 
SSTTRONG RETURNS TO SHAREHOLDERS AND BUILDING 
UUPPOON THE COMPANY’S DEEP-ROOTED FOUNDATIONS 
FOORR TTHHE FUTURE BENEFIT OF ALL OUR STAKEHOLDERS.”

ALAN HORN, CPA, CA

A MESSAGE FROM THE CHAIRMAN

2013 was another solid year in which Rogers made clear progress on a number of 
strategic fronts, while continuing to deliver strong returns to shareholders and 
building upon the company’s deep-rooted foundations for the future benefit of all 
our stakeholders. Our management team delivered on their financial guidance 
targets in what continue to be highly competitive and regulatorily intense markets.

Rogers continued to deliver on the evolution 
and expansion of its core services. It quickly 
expanded the reach of Canada’s first and 
fastest LTE wireless network to 73% of the 
Canadian population, introduced significant 
enhancements to its broadband data speeds 
and cable TV platform, and further added  
to its leading sports content and digital 
media assets. 

The company executed several strategic 
transactions that support Rogers core growth 
strategies, including in the areas of wireless 
spectrum and network sharing, cable footprint 
expansion, and significantly expanding its data 
centre, colocation and managed services 
capabilities for businesses. In addition, it struck 
a landmark 12 year agreement with the NHL 
for the exclusive national hockey broadcast 
rights across Canada.

Rogers also continued to deliver on its 
innovation agenda, being first to market 
with a series of new services in 2013, 
including in the quickly growing areas of 
mobile payments, machine-to-machine 
communications, home monitoring, local 
digital services, and a new and unique 
customer loyalty program. 

We continued to return increasing amounts 
of cash to shareholders. In 2013, the  
company’s significant cash generation 
allowed the Board to increase the dividend  

by 10% and return approximately $900 
million to our shareholders in the form of 
dividends and share buybacks. And we 
further increased the dividend by 5% in 
February 2014, continuing a multi-year trend 
of dividend growth. As you read on in this 
report, you will find many more examples and 
much detail of the company’s operational and 
financial accomplishments over the past year.

I would like to take the opportunity to thank 
our recently retired President and Chief 
Executive Officer Nadir Mohamed for his 
leadership and substantial contributions at 
Rogers over the past 13 years. Succeeding  
a founder with professional management  
is always a delicate and important transition  
in the life cycle of a company, and Nadir 
provided important continuity and solid 
leadership as CEO over the course of the  
past five years for which the Board and 
management team are thankful. 

Following an extensive international search 
process, in September, 2013 the Board 
announced that Guy Laurence would become 
President and Chief Executive Officer of 
Rogers effective in December 2013.  
Guy brings 30 years of global experience  
in telecom, pay television and media, and  
is a proven, hands-on executive who has  
consistently delivered strong financial and 
operating results in highly complex and 

02   ROGERS COMMUNICATIONS INC.   2013 ANNUAL REPORT

competitive markets. Guy is an excellent  
fit for this role on many levels and the entire 
Board look forward to his leadership for 
many years to come.

I would encourage you to review the 
discussions around our corporate governance, 
community investments and sustainability 
initiatives later in this annual report. First class 
corporate governance practices have always 
been a strong tenet at Rogers, and as an 
entrepreneur founded and family controlled 
company, our Board takes pride in what is a 
proactive and disciplined approach to 
ensuring that our governance practices 
continue to justify the confidence of the 
public capital markets. Giving back to the 
communities we serve is also an important 
part of our culture at Rogers and the Board is 
very proud of the significant initiatives and 
investments which the company undertook 
over the past year on the corporate social 
responsibility front.

I would like to thank Rogers’ 28,000 
employees for their ongoing dedication to 
our customers and striving to make Rogers 
better every day, my fellow Board members 
for their counsel and drive towards delivering 
continued value to our shareholders, and  
you our shareholders for your continued 
investment in this great company.

ALAN HORN, CPA, CA 
ALAN HORN
CHAIRMAN OF THE BOARD 
ROGERS COMMUNICATIONS INC.

“

WHILE IT IS EARLY DAYSS, II BBEELIEVE WE CANN 
EVOLVE THE BUSINESS IN A WWAAY THAT WILL BE 
EVEN MORE REWARDING FORR OOUR CUSTOMERS, 
OUR SHAREHOLDERS AND EMMPPLLOYEES.”

GUY LAURENCE

A MESSAGE FROM THE PRESIDENT & CEO 

As CEO, I will work to re-establish our 
leadership position and accelerate our 
growth. This will take time. It is a long-
term effort that will require a clear 
strategy, rigorous prioritization and 
disciplined execution. It will not be easy, 
but it is the job I have signed up for, and it 
is a challenge I intend to meet head-on.

I look forward to continuing Ted’s legacy, 
and to leading Rogers through the next 
phase of growth and to serving you, our 
shareholders.

Thank you for your continued business, 
investment and support.

GUY LAURENCE 
PRESIDENT AND CHIEF EXECUTIVE OFFICER 
ROGERS COMMUNICATIONS INC.

As I write these words after recently joining the company, I can say with genuine 
enthusiasm that it’s great to be here at Rogers. I took this post because Rogers  
is a remarkable company with a rich history and an unrivalled mix of wireless,  
cable and media assets. It is a good match with my background and my experience.

While it is early days, I believe we can 
evolve the business in a way that will be 
even more rewarding for our customers, 
our shareholders and employees. Our goal 
is clear – winning on a consistent basis. 
And while our industry faces the challenge 
of moderating growth and regulatory 
uncertainty, few industries are more 
dynamic and better at leveraging new 
technologies. 

To win, we must put our customers’ needs 
front and centre in everything we do. This 
means delivering a better and more 
consistent customer experience. It means 
strengthening our value proposition to 
make sure our customers can answer the 
question “why Rogers?” As a company, we 
need to bring our collection of assets 
together in a way that strengthens and 
differentiates Rogers with our customers 
and our shareholders. We also need to 
align and focus our investments in key areas 
to accelerate our growth. Internally we 
need to execute with operational 
excellence. And we need to focus on 
clarifying accountabilities and strengthening 
our teams at all levels of the company.

During the recruiting and onboarding 
process, I spent considerable time with the 
Rogers family, the Board of Directors and 
the leadership team. I am struck by their 
energy, passion and drive to win, which I 
think we can harness to do even greater 
things. I also value the support and longer-
term focus of the founding Rogers family 
who own significant equity in the company.

Since joining, I have criss-crossed Canada 
meeting my team, external stakeholders 
and customers. I have also conducted 
numerous business reviews, overseen the 
700 MHz spectrum auction and reviewed 
the regulatory agenda. All this with the 
view to developing a detailed set of 
priorities and plans for the company going 
forward. After I complete this review in 
the Spring I will outline a detailed strategy 
and business plan working with my 
management team.

Rogers has many strengths and I intend to 
capitalize on them. This is a financially 
strong company with a solid balance sheet 
and investment grade credit ratings. We 
have highly advanced cable and wireless 
networks and a robust portfolio of media 
assets. We also have a strong pipeline of 
new products and services to offer to our 
customers and some of the most 
passionate, committed employees I have 
ever worked with.

2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.   03

STRATEGIC OBJECTIVES AND VALUE DRIVERS

At Rogers, our purpose is to easily connect customers with what matters most. Our vision is to be known for leading 
the enablement of seamless, and reliable experiences across any device, place or time. 

DELIVER INDUSTRY-LEADING SHAREHOLDER RETURNS

Our mandate is to deliver long-term value and industry-leading shareholder returns. 
To sustain our lead as the top integrated telecommunications and media company in Canada,  
our actions and investments are guided by the following six long-term strategic objectives:

DELIVER DIFFERENTIATED  
END-TO-END CUSTOMER 
EXPERIENCES

Focus on evolving our cross-device 
integration to enable seamless, 
reliable and easy-to-use experiences 
anytime, anyplace and anywhere; on 
delivering a differentiated range of 
devices and device-related services; 
and on enabling greater integration 
of our media assets across screens.

MAINTAIN INDUSTRY-LEADING 
NETWORKS 

EXPAND OUR SERVICES REACH

Reinforce our fastest and most reliable 
networks by expanding our LTE 
network to a wider proportion of the 
Canadian population, continuing to 
increase broadband Internet speeds 
to capture and monetize the growth 
in data consumption, and further 
enhancing our TV platform with next 
generation features and functionality.

Expand the reach of our networks and 
services through new construction and 
targeted acquisitions that complement 
our existing platforms; by more widely 
deploying products and services; and 
by expanding the reach of key media 
brands nationally and across our digital 
platforms.

STRENGTHEN THE  
CUSTOMER EXPERIENCE

IMPROVE PRODUCTIVITY  
AND COST STRUCTURE

DRIVE FUTURE GROWTH 
OPPORTUNITIES

Constantly improve the experience 
that customers have using our 
products and services by making it 
easier for them; providing the tools 
and resources customers need to use 
our products with confidence; being 
attuned to our customers’ evolving 
needs; and continuing to simplify  
our product offerings.

Continue to focus on cost-optimization 
initiatives and organizational efficiency 
by improving service delivery; reducing 
complexity; focusing on fewer, more 
impactful projects; managing expenses, 
and working closely with key suppliers.

Continue to develop targeted new 
growth areas of our business, including 
machine-to-machine communications, 
mobile commerce and video, sports, 
business communications services,  
local and digital media services,  
and home automation.

FOR A DETAILED DISCUSSION OF OUR STRATEGIC GOALS AND OBJECTIVES,  
SEE THE “OUR STRATEGY” SECTION IN THE ACCOMPANYING MD&A LATER IN THE REPORT.

04   ROGERS COMMUNICATIONS INC.   2013 ANNUAL REPORT

WHY INVEST IN ROGERS

Rogers Communications has excellent positions in growing markets, powerful brands that stand for innovation,  
proven management, a long record of driving growth and shareholder value, and the financial strength to continue  
to deliver long-term growth.

LEADER IN CANADIAN 
COMMUNICATIONS INDUSTRY

MUST-HAVE PRODUCTS  
AND SERVICES

CATEGORY-LEADING  
MEDIA ASSETS

Canada’s largest wireless carrier and 
a leading cable television provider, 
offering a “quadruple play” of wireless, 
Internet, television and telephony 
services to consumers and businesses. 

A leading provider of communications 
and entertainment products and  
services that are increasingly becoming 
integrated necessities in today’s world.

Unique and complementary collection  
of leading broadcast radio and 
television, specialty TV, sports 
entertainment, publishing and  
digital media assets. 

SUPERIOR ASSET MIX

STRONG FRANCHISES  
AND POWERFUL BRANDS

LEADING NETWORKS  
AND INNOVATIVE PRODUCTS

Majority of revenue and cash flow is 
generated from wireless and broadband 
services, the fastest growing segments  
of the telecommunications industry.

Strong franchises with nationally 
recognized and highly respected  
brands that stand solidly in Canada  
for innovation, choice and value.

Leading wireless and broadband 
network platforms that deliver the 
most innovative communications, 
information and entertainment 
services.

PROVEN LEADERSHIP AND  
ENGAGED EMPLOYEE BASE

FINANCIAL STRENGTH  
AND FLEXIBILITY

HEALTHY TRADING VOLUME  
AND GROWING DIVIDENDS

Experienced, performance-oriented 
management and operating teams 
with solid industry expertise, 
supported by the spirit of innovation 
and an entrepreneurial culture.

Financially strong with an investment 
grade balance sheet, conservative debt 
leverage, and significant available 
financial liquidity. 

RCI common stock actively trades on 
the TSX and NYSE, with average daily 
trading volume of approximately  
1.6 million shares. Each share pays  
an annualized dividend of $1.83 
per share in 2014.

ANNUALIZED DIVIDENDS PER SHARE: 2008–2013

ADJUSTED NET INCOME AND EARNINGS PER SHARE

$1.28

$1.16

$1.42

$1.00

$1.74

$1.58

ADJUSTED NET INCOME ($ IN BILLIONS)

ADJUSTED DILUTED EARNINGS PER SHARE

$2.94

$3.41

$3.42

$3.17

$2.53

$1.6

$1.99

$1.3

$1.7

$1.7

$1.8

$1.8

2008

2009

2010

2011

2012

2013

2008

2009

2010

2011

2012

2013

2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.   05

WIRELESS EVERYWHERE

WIRELESS 
VOICE & DATA

SMARTPHONES 
& TABLETS

CANADA’S 
FASTEST WIRELESS 
NETWORK

MOBILE 
INTERNET

SOCIAL MEDIA  
& NETWORKING

ANYWHERE 
TV VIEWING

MOBILE 
PAYMENTS

VIRTUAL OFFICE 
CONNECTIVITY

REMOTE HOME  
MONITORING  
& AUTOMATION

06   ROGERS COMMUNICATIONS INC.   2013 ANNUAL REPORT

ROGERS KNOWS THAT NO MATTER WHERE ITS CUSTOMERS 
ARE, BEING IN TOUCH WITH FRIENDS, FAMILY AND 
COLLEAGUES MAKES THEIR LIVES MORE CONNECTED. 
AND BEING CONNECTED ANYTIME, ANYWHERE, TO THE 
INFORMATION AND ENTERTAINMENT THAT MATTERS  
MOST MAKES LIFE EASIER AND MORE ENJOYABLE.

That’s why, in the city and around the world, millions of Canadians rely 
on Rogers to keep them connected, and to put the Internet in their 
pockets with the most advanced wireless services, blistering-fast 
speeds, and seamless coverage. And they do so with the flexibility and 
peace of mind that comes with Rogers Share Everything plans which 
allow families and businesses to share wireless data between their 
wireless devices and add additional devices to their plans. 

With Canada’s first and fastest LTE wireless network – the global gold 
standard in wireless network technology – Rogers makes “place-
shifting” a reality so customers can connect to their communications, 
information and entertainment from almost anywhere, easily and 
seamlessly. With Rogers, watching TV on the train, conducting a virtual 
white-boarding session from the beach, disarming a home monitoring 
system from a smartphone, or answering a home phone from 5,000 
kilometers away are becoming everyday activities. Rogers customers no 
longer have to pick up the phone to check their voicemail; they don’t 
need to be in town to catch their local news; and they don’t have to be 
at their PCs to access their e-mail. And with Rogers, businesses no 
longer need to work in traditional offices because we help them to 
quickly set up virtual workspaces, with complete access to customers, 
colleagues, files and corporate applications, so they are as productive 
on the road as they are in the office.  

And now, small businesses as well as households can enjoy the flexibility 
and value of Rogers new Wireless Home and Small Business Phone 
products as well.

Customers know that Rogers makes it easy and seamless to connect 
with the same personalized information, communications and 
entertainment experiences no matter where they are – at work, at 
school, at home or away, including when travelling to more than 200 
countries around the world. And they know that only Rogers is there 
first with innovative new services, such as mobile TV, remote home 
monitoring, and Rogers One Number, which allows them to switch calls 
between their wireless device, computer, and home phone without 
interruption; manage e-mails, text messages and voicemail; hold live 
video chats; and combine and sync contacts from across multiple 
devices – no matter where they are.

2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.   07

CONNECTED HOME

BROADBAND 
INTERNET

HOME  
TELEPHONY

WHOLE HOME  
PVR

E-MAIL  
& MESSAGING

ANY SCREEN 
STREAMING TV

CATEGORY- 
LEADING MEDIA 
CONTENT

ON-DEMAND 
VIDEO CONTENT

CONVERGED  
WIRELESS/ 
WIRELINE

HOME  
MONITORING  
& AUTOMATION

08   ROGERS COMMUNICATIONS INC.   2013 ANNUAL REPORT

ROGERS CONTINUES TO DEFINE HOW FAMILIES COME 
TOGETHER AND CONNECT WITH THEIR WORLD. MILLIONS OF 
CANADIANS DEPEND ON ROGERS TO KEEP THEM INFORMED, 
CONNECTED AND ENTERTAINED WITH A COMBINATION OF 
THE FASTEST INTERNET SPEEDS AND THE MOST INNOVATIVE 
TELEVISION, TELEPHONY AND HOME MONITORING 
SOLUTIONS AVAILABLE. 

The core of Rogers connected home strategy is to provide customers 
with the fastest broadband connections, together with the ability to 
seamlessly shift – to shift time, to shift screens and to shift places so they 
access what they want, when they want, on the screen of their choice.

Rogers offers the best in on-demand, sports, movies, specialty, episodic 
and multicultural programming. Customers can schedule, pause, rewind 

and view content on demand. They can search content and control their 
PVR remotely from their smartphone. They can stream programming to 
their tablet anywhere in their home. A single Rogers Nextbox serves as 
a master PVR for the entire home enabling simultaneous viewing and 
recording of up to eight separate shows and storage of over 250 hours 
of high-definition programming. And customers can access television 
and movie content on-demand from anywhere by laptop, tablet or 
smartphone using the Rogers Anyplace TV app.

Television has never been this good, this easy, or this simple to control. 
And it’s even better when combined with innovative Rogers features, 
such as the ability to screen phone calls on their TV, listen to voicemail 
on their tablet, or receive talking text messages on their home phone. 
Wireless customers can also use Rogers One Number to switch calls 

among their computer, home phone and wireless device without 
interruption; manage e-mails; text messages and voicemail; hold live 
video chats; and combine and sync contacts from across multiple devices. 

When they’re not at home, more and more customers also rely on 
Rogers Smart Home Monitoring, a complete monitoring, automation 
and security solution that includes the most innovative technology and 
features available. Smart Home Monitoring lets customers monitor, 
control and receive alerts by smartphone or online, staying connected 
to their home from almost anywhere, and enjoying the peace of mind 
that comes with having the most reliable monitoring solution available. 
Smart Home Monitoring also gives customers the ability to automate 
lights, appliances, thermostats and more, so they know their homes are 
not only secure but more energy-efficient and convenient, also.  

2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.   09

BUSINESS SOLUTIONS

WIRELESS 
VOICE & DATA

BUSINESS 
TELEPHONY

ADVERTISING 
MEDIA SOLUTIONS

MOBILE INTERNET  
& E-MAIL

ADVANCED  
M2M SOLUTIONS

DATA CENTRE & 
CLOUD SERVICES

BUSINESS IP  
SOLUTIONS

VIRTUAL 
OFFICE

DATA 
NETWORKING

10   ROGERS COMMUNICATIONS INC.   2013 ANNUAL REPORT

IN TODAY’S FAST-PACED DIGITAL WORLD OF BUSINESS,  
THE ABILITY TO COMMUNICATE AND ACCESS INFORMATION 
ANYTIME, ANYPLACE IS A COMPETITIVE ADVANTAGE THAT 
BUSINESS PROFESSIONALS LOOK TO ROGERS TO PROVIDE. 
ROGERS ENSURES THE INFORMATION THAT DRIVES 
COMMERCE FORWARD IS ALWAYS ON HAND AND HELPS 
BUSINESSES DEFINE HOW TO WIN IN THE DIGITAL WORLD.

Rogers provides a single reliable source for advanced business-focused 
voice, Internet and data networking solutions designed specifically for 
the most demanding of wireless and wired commercial requirements. 

Businesses across Canada rely on Rogers for its national wireless 
network, world-leading LTE technology, seamless global connectivity, 
and the broadest array of wireless applications and devices, because 
they know that their mobility and remote connectivity needs are always 
covered with the most advanced solutions available. Because Rogers 

knows how businesses work, we also offer a choice of specifically 
designed plans and options that allow users to share buckets of voice 
and data, connect directly with team members, establish wireless 
backup for point-of-sale and other systems, and roam frequently with 
cost certainty.

For hundreds of thousands of smaller businesses located in and around 
Rogers cable footprint, Rogers offers a compelling set of wired 
telephony and Internet solutions that provide enterprise-grade 
dependability and value. With voice, data, hosting and online security 
solutions built specifically for business, Rogers provides a single reliable 
source for innovative, dependable communications solutions that are 
backed up by around-the-clock live agent support. 

Larger enterprises also increasingly rely on Rogers to deliver corporate-
critical voice, Internet, networking and managed data centre solutions 

across its fibre-optic network that connects thousands of commercial 
and municipal buildings. These next generation on-net services for 
enterprise customers are backed by dedicated, around-the-clock 
support and connectivity to Rogers high-speed national fibre-optic 
backbone that provides redundancy as well as seamless connectivity 
into the United States and Europe.  

Rogers also provides the most extensive set of advanced wireless 
machine-to-machine connectivity solutions which help businesses to 
increase productivity, reduce costs and optimize operations. As well, 
Rogers remains at the forefront of mobile commerce and electronic 
payments solutions in the Canadian market.

Businesses across Canada also connect with customers through Rogers 
leading media brands as the one-stop solution for all their local and 
national radio, television, online and print advertising needs.

2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.   11

LEADING CONTENT

LEADING  
SPORTSNET TV  
FRANCHISE

NATIONAL 
RADIO 
PORTFOLIO

CITY NATIONAL 
TELEVISION  
NETWORK

OMNI  
MULTICULTURAL 
NETWORK

TELEVISED 
SHOPPING 
NETWORK

TORONTO 
BLUE JAYS  
BASEBALL TEAM

37.5% OWNERSHIP 
OF LEAFS,  
RAPTORS & TFC

ICONIC 
MAGAZINE 
BRANDS

DIGITAL MEDIA 
PORTFOLIO

12   ROGERS COMMUNICATIONS INC.   2013 ANNUAL REPORT

ROGERS IS COMMITTED TO DELIVERING WORLD-CLASS 
CONTENT AND EXPERIENCES TO CONSUMERS AND 
ADVERTISING SOLUTIONS TO BUSINESSES.  THE COMPANY 
HAS A STRONG LEGACY OF BUILDING POWERFUL MEDIA 
BRANDS WITH COMPELLING CONTENT THAT RESONATES WITH 
AUDIENCES ACROSS MULTIPLE PLATFORMS ON ANY DEVICE. 

Today, businesses across Canada connect with customers through Rogers 
category-leading television and radio assets, sports entertainment, 
televised and online shopping, publishing, and digital media properties as 
the one-stop solution for all their local and national advertising needs.

Rogers Media is Canada’s premier combination of diversified broadcast, 
specialty, sports, print and online media assets which together touch 
nearly 90% of Canadians every week. This includes over 50 popular AM 
and FM radio stations across Canada. In television, it includes the seven 
station City network which broadcasts intensely local, urban-oriented 

programming across the country’s largest markets, as well  
as five OMNI Television stations which deliver multilingual news, 
information and entertainment to Canada’s multiple language 
communities.  

The Sportsnet specialty network provides sports programming across 
Canada through its four regional television channels and its nationally-
distributed Sportsnet ONE, Sportsnet World, and Sportsnet 360 
stations. Rogers also owns other Canadian specialty television channels, 
including FX Canada, OLN, The Biography Channel and G4.

The Shopping Channel – Canada’s only nationally televised and 
Internet shopping service – is a leading interactive multi-channel 
retailer, offering a vast assortment of exclusive products and top brand 
names. As one of Canada’s most innovative and diversified retailers,  
it provides customers with exceptional selections in health/beauty, 
jewelry, home/lifestyle, fashion/accessories, and electronics. 

Rogers also publishes many well-known consumer magazines, such as 
Maclean’s, Chatelaine, FLARE, L’actualité, and Canadian Business, and is 
the leading publisher of a number of industry, medical and financial 
publications. Rogers also controls a suite of fast-growing digital media 
assets, including 90+ owned and 300+ premium partnership online 
sites, as well as the recently launched Next Issue Canada digital 
magazine platform which provides 100+ of North America’s most 
celebrated titles on an unlimited anytime, anywhere basis. 

In sports entertainment, Rogers owns the Toronto Blue Jays baseball 
team and Rogers Centre stadium, Canada’s largest sports and 
entertainment facility and home field of the Blue Jays. Rogers also holds 
a 37.5% investment in Maple Leaf Sports & Entertainment which owns 
the NHL Maple Leafs, NBA Raptors, MLS Toronto FC and a number of 
other sports related assets.

2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.   13

DELIVERING WHAT’S NEXT

LEADING  
NEXT GENERATION 
NETWORKS

MACHINE-TO- 
MACHINE  
COMMUNICATIONS

MOBILE 
COMMERCE

DIGITAL MEDIA

MOBILE 
STREAMING 
TELEVISION

HOME 
AUTOMATION

ADVANCED IP  
SOLUTIONS

CONVERGED 
WIRELESS/ 
WIRELINE

ENTERPRISE 
MOBILE 
APPLICATIONS

14   ROGERS COMMUNICATIONS INC.   2013 ANNUAL REPORT

INNOVATION AND A DRIVE TO BE FIRST TO DELIVER THE 
MOST ADVANCED INFORMATION, COMMUNICATIONS, 
ENTERTAINMENT AND TRANSACTION SERVICES, SOLUTIONS 
AND DEVICES ARE AT THE VERY CORE OF ROGERS. 

As one of the first carriers in the world to offer the telecommunications 
“quadruple play” of wireless, television, Internet and telephony services 
over its own networks, few have more capabilities or success in enabling 
subscribers to enjoy their experiences across multiple screens.

Rogers has a long history of firsts, including the first cellular call in Canada, 
the world’s first high-speed cable modem service, the first digital cellular 
network in North America, Canada’s first video-on-demand and mobile 
TV services, the first HSPA and LTE networks and the first to offer iPhone, 
Android, BlackBerry and Windows 8 in Canada. With the combination of 
our advanced next-generation national wireless network, our powerful 
broadband cable infrastructure and our category-leading media assets, 
we are in a unique position to help Canadians to live like never before.

Our new wireless Share Everything plans were Canada’s first to let 
individuals, families and small businesses share wireless data and 
unlimited nationwide talk and text, with up to 10 wireless devices. 
Rogers recently further enhanced its exciting One Number service by 
introducing smartphone apps which enable customers to use mobile 
data or Wi-Fi to talk, text and video chat using their existing Rogers 
wireless number from any device.

Rogers continues to be Canada’s innovation leader in rapidly growing 
areas such as wireless machine-to-machine communications, remote 
home monitoring and automation, mobile payments, in-car 
infotainment and telematics, and digital media. As well, Rogers has 
deployed a suite of unique local digital services that create virtual 
marketplaces for bringing consumers and businesses together and 
provide location-based targeted offers.

We also keep customers informed and entertained with Rogers next-
generation NextBox 3.0 TV experience which allows customers to view 
and record up to eight HD programs simultaneously, store hundreds of 
hours of content and enjoy whole-home PVR capability. And with 
Rogers Anyplace TV, it’s also a wireless experience where viewers can 
navigate their cable guide, use a virtual remote, set PVR recordings and 
stream live or on-demand content from a tablet, smartphone, laptop 
or gaming console.

These are just a few examples of the ways Rogers continues to 
innovate and lead the way, introducing wireless, broadband and digital 
technologies and services that fundamentally change the way 
customers stay connected, informed and entertained anywhere they 
are. Canadians know there’s one thing to be certain of – if they’re with 
Rogers, they’ll never miss a thing.

2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.   15

SOCIAL RESPONSIBILITY

YOUTH 
EDUCATION

ECONOMIC 
CONTRIBUTIONS

ARTS &  
CULTURE

EMPLOYEE 
EXPERIENCE

ENVIRONMENTAL 
RESPONSIBILITY

ETHICAL  
SUPPLY CHAIN

COMMUNITY 
INVESTMENT

GOOD 
GOVERNANCE

LOCAL SHELTERS  
& FOOD BANKS

16   ROGERS COMMUNICATIONS INC.   2013 ANNUAL REPORT

ATTAINING LEADERSHIP IN OUR INDUSTRY AND THE 
PRIVILEGE OF BEING CANADIANS’ COMPANY-OF-CHOICE IS 
ABOUT DELIVERING THE BEST INNOVATIVE SERVICES WHILE 
BEING A RESPONSIBLE BUSINESS – AIMS THAT ARE DEEPLY 
CONNECTED. 

Each year we work hard to build a more sustainable business and 
contribute to building a more sustainable world. Applying social and 
environmental responsibility throughout Rogers’ daily operations – and 
beyond our own walls to our supply chain and communities – helps us 
attract customers, enhance employee recruitment and retention, mitigate 
risks and provide value to all of our stakeholders. 

To create a great workplace, we focus on all aspects of the employee 
experience – investing millions in employee training and development, 
providing attractive compensation and benefits, and developing a 

positive health, safety and wellness culture. In 2013, Rogers was 
recognized as one of Canada’s Top 100 Employers and one of the 
Best Diversity Employers.

In support of positive change in communities across Canada, Rogers 
provided cash and in-kind donations to support various organizations 
and causes, including youth education through our flagship program 
Rogers Youth Fund. This fund supports after-school homework clubs, 
academic tutoring and alternative schooling that help youth excel.  
As a natural extension of our business, we also contribute significant 
funding to encourage the development of innovative and creative 
Canadian content for film, television and wireless mobile devices. 

Environmental stewardship is a key pillar of our CSR strategy. With a  
focus on continually improving our environmental performance, we 
measure our carbon footprint each year and undertake initiatives to 
reduce our greenhouse gas emissions, paper consumption and waste.  

And, as a service provider to millions of customers each month, we’ve 
been an early and strong proponent of paperless electronic billing.  
In 2013, Rogers was also named one of Canada’s Greenest Employers, 
an award recognizing companies that lead the nation in incorporating 
environmental values into their corporate culture. 

Across our supply chain, we are committed to ethical procurement  
and have a strong framework in place to achieve this. Rogers continually 
works with our partners through our agreements, relationships and 
Supplier Code of Conduct to ensure that we collectively adhere to 
sound sourcing, production and environmental standards.

For a complete description of Rogers CSR priorities and performance,  
go to rogers.com/csr

2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.   17

 
BOARD OF DIRECTORS AND ITS COMMITTEES 

AUDIT

CORPORATE 
GOVERNANCE

NOMINATING

HUMAN 
RESOURCES

EXECUTIVE

FINANCE

PENSION

CHAIR      • MEMBER

AS OF FEBRUARY 11, 2014

Alan D. Horn, CPA, CA

Peter C. Godsoe, O.C., O. Ont. 

C. William D. Birchall

Stephen A. Burch

John H. Clappison, FCPA, FCA

Thomas I. Hull

Guy Laurence

Philip B. Lind, CM

John A. MacDonald

Isabelle Marcoux

The Hon. David R. Peterson, PC, QC

Edward S. Rogers

Loretta A. Rogers

Martha L. Rogers

Melinda M. Rogers

Dr. Charles Sirois

John H. Tory, O. Ont.

CORPORATE GOVERNANCE

Rogers Communications’ Board of Directors is strongly committed to 
sound corporate governance and continually reviews its governance 
practices and benchmarks them against acknowledged leaders and 
evolving legislation. We are a family-founded and controlled company 
and take pride in our proactive and disciplined approach towards 
ensuring that Rogers governance structures and practices are deserving 
of the confidence of the public capital markets.

our codes of conduct and ethics, full committee charters and Board 
member biographies – in the Corporate Governance section within the 
Investor Relations section of rogers.com. Also in the Corporate 
Governance portion of our website, you will find a summary of the 
differences between the NYSE corporate governance rules applicable to 
U.S.-based companies and our governance practices as a non-U.S.-based 
issuer that is listed on the NYSE.

With the December 2008 passing of Company founder and CEO Ted 
Rogers, his voting control of Rogers Communications passed to a trust of 
which members of the Rogers family are beneficiaries. This trust holds 
voting control of Rogers Communications for the benefit of successive 
generations of the Rogers family.

As substantial stakeholders, the Rogers family is represented on our 
Board and brings a long-term commitment to oversight and value 
creation. At the same time, we benefit from having outside Directors 
who are experienced North American business leaders.

The Rogers Communications Board believes that the Company’s 
governance and risk management systems are effective and that the 
appropriate structures and procedures are in place. 

The composition of our Board and structure of its various committees are 
outlined in the table above and on the following page. As well, we make 
available detailed information on our governance structures and practices 
– including our complete statement of Corporate Governance practices, 

The Audit Committee reviews the Company’s accounting policies and 
practices, the integrity of the Company’s financial reporting processes 
and procedures, and the financial statements and other relevant public 
disclosures to be provided to the public. The Committee also assists the 
Board in its oversight of the Company’s compliance with legal and 
regulatory requirements relating to financial reporting and assesses the 
systems of internal accounting, financial controls, risk management and 
the qualifications, independence and work of external auditors and 
internal auditors.

The Corporate Governance Committee assists and makes 
recommendations to the Board to ensure the Board of Directors has 
developed appropriate systems and procedures to enable it to exercise 
and discharge its responsibilities. To carry this out, the Corporate 
Governance Committee assists the Board in developing, recommending 
and establishing corporate governance policies and practices and leads 
the Board in its periodic review of the performance of the Board and its 
committees.

18   ROGERS COMMUNICATIONS INC.   2013 ANNUAL REPORT

“ Rogers has long benefited from strong, independent voices and Directors in the 

boardroom and sound governance structures, which ensure that their influence is real. 
The structure of our Board is very much intended to ensure that the Directors and 
management act in the interests of all Rogers shareholders – an approach that has helped 
ensure the continuance of strong, independent, family-founded Canadian companies.”

PETER C. GODSOE, O.C., O. Ont.
LEAD DIRECTOR 
ROGERS COMMUNICATIONS INC. 

“ Over the years, the Canadian economy has benefited greatly from family-founded and 
controlled companies that are able to take a longer-term view of investment horizons 
and general business management. At Rogers, we have successfully overlaid disciplined 
corporate governance processes that strike a healthy balance of being supportive of the 
company’s continued success, making business sense, and benefiting all shareholders.”

ALAN D. HORN, CPA, CA
CHAIRMAN OF THE BOARD
ROGERS COMMUNICATIONS INC. 

The Nominating Committee identifies prospective Director 
nominees for election by the shareholders and for appointment by 
the Board and also recommends nominees for each committee of 
the Board, including each committee’s Chair.

The Human Resources Committee assists the Board in 
monitoring, reviewing and approving compensation and benefit 
policies and practices. The Committee is responsible for 
recommending senior management compensation and for 
monitoring succession planning with respect to senior executives.

The Executive Committee assists the Board in discharging its 
responsibilities in the intervals between meetings of the Board, 
including to act in such areas as specifically designated and 
authorized at a preceding meeting of the Board and to consider 
matters concerning the Company that may arise from time to time.

The Finance Committee reviews and reports to the Board on 
matters relating to the Company’s investment strategies and 
general debt and equity structure.

The Pension Committee supervises the administration of the 
Company’s pension plans and reviews the provisions and 
investment performance of the Company’s pension plans.

ROGERS GOOD GOVERNANCE PRACTICES 

SEPARATION OF CEO  
& CHAIRMAN ROLES 

INDEPENDENT  
LEAD DIRECTOR 

FORMAL CORPORATE 
GOVERNANCE POLICY  
& CHARTERS 

CODE OF BUSINESS 
CONDUCT &  
WHISTLEBLOWER  
HOTLINE

DIRECTOR SHARE  
OWNERSHIP 
GUIDELINES

BOARD & COMMITTEE  
IN CAMERA  
DISCUSSIONS

ANNUAL REVIEWS  
OF BOARD & DIRECTOR 
PERFORMANCE

AUDIT COMMITTEE 
MEETINGS WITH  
INTERNAL & EXTERNAL 
AUDITORS

ORIENTATION  
PROGRAM FOR  
NEW DIRECTORS 

REGULAR BOARD  
EDUCATION SESSIONS

COMMITTEE  
AUTHORITY TO  
RETAIN INDEPENDENT 
ADVISORS 

DIRECTOR MATERIAL 
RELATIONSHIP  
STANDARDS

For a complete description of Rogers corporate governance structure  
and practices and biographical information of our Directors and copies  
of our annual information circular and proxy, go to rogers.com/investors

2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.   19

DIRECTORS
OF ROGERS COMMUNICATIONS INC.

AS OF FEBRUARY 11, 2014

2

4

5

6

7

8

10

11

12

13

1

3

9

DIRECTORS

1 Alan D. Horn, CPA, CA

Chairman, President and  
Chief Executive Officer, 
Rogers Telecommunications Ltd.

2 

 Peter C. Godsoe, O.C., O. Ont.  
Lead Director, 
Company Director

6

Thomas I. Hull
Chairman and Chief Executive Officer, 
The Hull Group of Companies

18   Philip B. Lind, CM* 

Executive Vice President,  
Regulatory and Vice Chairman,  
Rogers Communications 

14   Guy Laurence* 

President and Chief Executive Officer, 
Rogers Communications

3 

4 

 Charles William David Birchall 
Vice Chairman, 
Barrick Gold Corporation

 Stephen A. Burch 
Chairman,  
University of Maryland Medical Systems

5 

 John H. Clappison, FCPA, FCA
Company Director

7 

8 

9 

 John A. MacDonald 
Company Director

 Isabelle Marcoux 
Chair, 
Transcontinental Inc.

 The Hon. David R. Peterson, PC, QC 
Senior Partner and Chairman, 
Cassels Brock & Blackwell LLP

22   Edward S. Rogers* 

Deputy Chairman and  
Executive Vice President,  
Emerging Business,  
Corporate Development, 
Rogers Communications

* Management Directors are pictured on the following page.

20   ROGERS COMMUNICATIONS INC.   2013 ANNUAL REPORT

10   Loretta A. Rogers 
Company Director

11   Martha L. Rogers 

Doctor of  
Naturopathic Medicine

23   Melinda M. Rogers* 
Senior Vice President,  
Strategy and Development, 
Rogers Communications

12   Dr. Charles Sirois 

Chief Executive Officer, 
Telesystem Ltd.

13   John H. Tory, O. Ont. 
Company Director

For detailed biographical  
information of Rogers Directors,  
go to rogers.com/investors

SENIOR EXECUTIVE OFFICERS
OF ROGERS COMMUNICATIONS INC.

AS OF FEBRUARY 11, 2014

14

15

16

17

18

19

20

21

22

23

24

25

14 Guy Laurence

President and Chief  
Executive Officer

15   Robert F. Berner 

Executive Vice President,  
Network and Chief Technology Officer

16   Robert W. Bruce 

President,  
Communications Division

17   Linda P. Jojo 

Executive Vice President,  
Information Technology and  
Chief Information Officer

18   Philip B. Lind, CM 

Executive Vice President,  
Regulatory and Vice Chairman

19   David P. Miller 

Senior Vice President,  
Legal and General Counsel

20   Keith W. Pelley 

President, Rogers Media

21   Jim M. Reid 

Senior Vice President,  
Human Resources and  
Chief Human Resources Officer

22   Edward S. Rogers 

Deputy Chairman and  
Executive Vice President,  
Emerging Business,  
Corporate Development

23   Melinda M. Rogers 

Senior Vice President,  
Strategy and Development

24   Anthony Staffieri, FCPA, FCA 
Executive Vice President 
and Chief Financial Officer

25   Terrie L. Tweddle 
Vice President,  
Corporate Communications

SENIOR EXECUTIVE OFFICERS

For detailed biographical information  
of Rogers Executive Officers, go to  
rogers.com/investors

2013 ANNUAL REPORT   ROGERS COMMUNICATIONS INC.   21

POWERFUL 
LIKE NEVER  
BEFORE

22   ROGERS COMMUNICATIONS INC.   2013 ANNUAL REPORT

M
A
N
A
G
E
M
E
N
T
’
S

D

I
S
C
U
S
S
I

O
N

A
N
D

A
N
A
L
Y
S
I
S

2013 Financial Report

24 MANAGEMENT’S DISCUSSION AND ANALYSIS

88 MANAGEMENT’S RESPONSIBILITY FOR FINANCIAL

26

Executive Summary

26

27

About Rogers Communications Inc.

2013 Highlights

29

Understanding Our Business

30

31

32

33

Our Strengths

Industry Trends

Our Strategy

Financial and Operating Guidance

34

2013 Financial Results

34

35

36

Summary of Consolidated Results

Key Highlights

Key Changes in Financial Results This Year Compared

to 2012

37 Wireless

41

45

Cable

Business Solutions

47 Media

50

51

54

57

Additions to Property, Plant and Equipment

Review of Consolidated Performance

Quarterly Results

Balance Sheet Overview

58 Managing Our Liquidity and Financial Resources

58

61

62

65

66

66

Sources and Uses of Cash

Financial Condition

Financial Risk Management

Dividends and Share Information

Commitments and Other Contractual Obligations

Off-Balance Sheet Arrangements

67

71

Regulation in Our Industry

Governance and Risk Management

71

72

74

78

Governance at Rogers

Risk Management

Controls and Procedures

79

Other Information

79

82

84

84

86

Accounting Policies

Key Performance Indicators

Additional GAAP Measures

Non-GAAP Measures

Summary of Financial Results of Long-Term Debt

Guarantor

87

Five-Year Summary of Consolidated Financial Results

REPORTING

88

INDEPENDENT AUDITORS’ REPORT OF REGISTERED PUBLIC

89

89

90

91

92

93

94

ACCOUNTING FIRM

CONSOLIDATED FINANCIAL STATEMENTS

Consolidated Statements of Income

Consolidated Statements of Comprehensive Income

Consolidated Statements of Financial Position

Consolidated Statements of Changes in Shareholders’

Equity

Consolidated Statements of Cash Flows

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

94

94

Note 1:

Nature of the Business

Note 2:

Significant Accounting Policies

102 Note 3:

Segmented Information

103 Note 4:

Operating Costs

103 Note 5:

Finance Costs

103 Note 6:

Discontinued Operations

104 Note 7:

Business Combinations

105 Note 8:

Restructuring, Acquisition and Other

Expenses

106 Note 9:

Income Taxes

107 Note 10: Earnings Per Share

107 Note 11: Other Current Assets

107 Note 12: Property, Plant and Equipment

108 Note 13: Goodwill and Intangible Assets

109 Note 14:

Investments

110 Note 15: Other Long-Term Assets

110 Note 16: Accounts Receivable Securitization

110 Note 17: Provisions

111 Note 18:

Long-Term Debt

112 Note 19: Capital Risk Management

Instruments

117 Note 21: Other Long-Term Liabilities

118 Note 22: Pensions

120 Note 23:

Shareholders’ Equity

121 Note 24:

Stock Options, Share Units and Share

Purchase Plans

122 Note 25: Related Party Transactions

123 Note 26: Guarantees

124 Note 27: Commitments and Contingent Liabilities

125 Note 28:

Subsequent Events

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 23

Risks and Uncertainties Affecting Our Business

113 Note 20:

Financial Risk Management and Financial

 
 
 
Management’s Discussion and Analysis

FOR THE YEAR ENDED DECEMBER 31, 2013

This Management’s Discussion and Analysis (MD&A) contains important
information about our business and our performance for the year
ended December 31, 2013. This MD&A is current as of February 12,
2014 and was approved by our Board of Directors.

You should read this MD&A together with our 2013 Audited
Consolidated Financial Statements and Notes, which have been
prepared in accordance with International Financial Reporting Standards
(IFRS).

We report our results of operations in four segments: Wireless, Cable,
Business Solutions and Media. Wireless, Cable and Business Solutions
are operated by Rogers Communications Partnership and our other
wholly owned subsidiaries. Media is operated by our wholly owned
subsidiary Rogers Media Inc. and its subsidiaries.

We, us, our, Rogers, Rogers Communications and the Company refer to
Rogers Communications Inc. and our subsidiaries.

RCI refers to the legal entity Rogers Communications Inc., not including
our subsidiaries. RCI also holds interests in various investments and
ventures.

We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI).

All amounts are in Canadian dollars unless otherwise stated. All
percentage changes are calculated using the rounded numbers as they
appear in the tables. Charts, graphs and diagrams are included for
reference; however, they do not form part of this MD&A.

In this MD&A, this year refers to the year ended December 31, 2013,
and last year refers to the year ended December 31, 2012.

ABOUT FORWARD-LOOKING INFORMATION
This MD&A includes “forward-looking information” within the meaning
of applicable securities laws, and assumptions about, among other
things, our business, operations and financial performance and
condition approved by management on the date of this MD&A. This
forward-looking information and these assumptions include, but are
not limited to, statements about our objectives and strategies to achieve
those objectives,
expectations,
anticipations, estimates or intentions.

and about our beliefs, plans,

Forward-looking information and statements:
(cid:129) typically include words like could, expect, may, anticipate, assume,
believe, intend, estimate, plan, project, guidance, outlook and similar
expressions, although not all
forward-looking information and
statements include them

(cid:129) include conclusions, forecasts and projections that are based on our
current objectives and strategies and on estimates, expectations,
assumptions and other factors, most of which are confidential and
proprietary and that we believe to be reasonable at the time they
were applied but may prove to be incorrect

(cid:129) were approved by our management on the date of this MD&A.

Our forward-looking information and statements include forecasts and
projections related to the following items, among others:
(cid:129) revenue
(cid:129) adjusted operating profit

24 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

(cid:129) property, plant and equipment expenditures
(cid:129) cash income tax payments
(cid:129) free cash flow before and after cash income taxes
(cid:129) dividend payments
(cid:129) expected growth in subscribers and the services they subscribe to
(cid:129) the cost of acquiring and retaining subscribers and deployment of

new services

(cid:129) continued cost reductions and efficiency improvements
(cid:129) the growth of new products and services
(cid:129) all other statements that are not historical facts.

Specific forward-looking information included or incorporated in this
document include, but is not limited to, our information and statements
under “Financial and Operating Guidance” relating to our 2014
consolidated guidance on adjusted operating profit, property plant and
equipment expenditures and after-tax free cash flow. All other
statements that are not historical facts are forward-looking statements.

We base our conclusions, forecasts and projections (including the
aforementioned guidance) on the following factors, among others:
(cid:129) general economic and industry growth rates
(cid:129) currency exchange rates
(cid:129) product pricing levels and competitive intensity
(cid:129) subscriber growth
(cid:129) pricing, usage and churn rates
(cid:129) changes in government regulation
(cid:129) technology deployment
(cid:129) availability of devices
(cid:129) timing of new product launches
(cid:129) content and equipment costs
(cid:129) the integration of acquisitions
(cid:129) industry structure and stability.

Except as otherwise indicated, this MD&A and our forward-looking
statements do not reflect the potential impact of any non-recurring or
other special
items or of any dispositions, monetizations, mergers,
acquisitions, other business combinations or other transactions that may
be considered or announced or may occur after the date the statement
containing the forward-looking information is made.

RISKS AND UNCERTAINTIES
Actual events and results can be substantially different from what is
expressed or implied by forward-looking information because of risks,
uncertainties and other factors, many of which are beyond our control.
These include but are not limited to:
(cid:129) new interpretations and new accounting standards from accounting

standards bodies
(cid:129) economic conditions
(cid:129) technological change
(cid:129) the integration of acquisitions
(cid:129) unanticipated changes in content or equipment costs
(cid:129) changing conditions

entertainment,

in the

information and

communications industries

(cid:129) regulatory changes
(cid:129) litigation and tax matters
(cid:129) the level of competitive intensity
(cid:129) the emergence of new opportunities.

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These factors can also affect our objectives, strategies and intentions.
these factors are beyond our control or our current
Many of
expectations. Should one or more of these risks, uncertainties or other
factors materialize, our objectives, strategies or intentions change, or
any other
factors or assumptions underlying the forward-looking
information prove incorrect, our actual results and our plans could vary
significantly from what we currently foresee.

Accordingly, we warn investors to exercise caution when considering
statements containing forward-looking information and that it would
be unreasonable to rely on such statements as creating legal rights
regarding our future results or plans. We are under no obligation (and
we expressly disclaim any such obligation) to update or alter any
statements containing forward-looking information or the factors or
assumptions underlying them, whether as a result of new information,
future events or otherwise, except as required by law. All of the
forward-looking information in this MD&A is qualified by the cautionary
statements herein.

BEFORE MAKING AN INVESTMENT DECISION
Before making any investment decisions and for a detailed discussion of
the risks, uncertainties and environment associated with our business,
fully review “Regulation in Our Industry” and “Governance and Risk
Management”, in this MD&A, as well as our various other filings with
Canadian and US securities regulators which can be found at sedar.com
and sec.gov.

FOR MORE INFORMATION
You can find more information about us, including our Information
Circular and Annual
Information Form, on our website (rogers.com/
investors), on SEDAR (sedar.com) and on EDGAR (sec.gov), or you can
e-mail us at
Information on or
connected to these and any other websites referenced in this document
is not part of this MD&A.

investor.relations@rci.rogers.com.

You can also go to rogers.com/investors for information about our
governance practices, corporate social
responsibility reporting, a
glossary of communications and media industry terms, and additional
information about our business.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 25

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Executive Summary

ABOUT ROGERS COMMUNICATIONS INC.

Rogers Communications is one of Canada’s leading diversified communications and media companies.

2013 CONSOLIDATED REVENUE BY SEGMENT
(%)

$12.7

BILLION

WIRELESS  57%

CABLE  27%

MEDIA  13%

BUSINESS SOLUTIONS  3%

2013 CONSOLIDATED ADJUSTED OPERATING PROFIT BY SEGMENT
(%)

$5.0

BILLION

WIRELESS  61%

CABLE  33%

MEDIA  4%
BUSINESS SOLUTIONS  2%

We provide a broad range of services: wireless and wired voice and data
communications, cable television, high-speed Internet, cable telephony,
wired telecom and data networking services
to consumers and
businesses. We also compete in television and radio broadcasting,
multi-platform shopping, sports media and entertainment, digital media
and consumer, trade and professional publications.

Almost all of our operations and sales are in Canada. We have a highly
skilled and diversified workforce of approximately 28,000 employees.
Our head-office is in Toronto, Ontario and we have numerous offices
across Canada.

FOUR BUSINESS SEGMENTS
We report our results of operations in four segments.

Wireless

Cable

Business Solutions

Media

Wireless telecommunications operations
for consumers and businesses

Cable telecommunications operations,
including cable television, Internet and
cable telephony for
Canadian consumers and businesses

Network connectivity through our fibre
network assets to support a range of
voice, data, networking, data centre and
cloud-based services for medium and
large Canadian businesses, governments,
and other telecommunications providers

A diversified portfolio of media
properties, including television and radio
broadcasting, digital media, multi-
platform shopping, publishing and sports
media and entertainment

26 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

2013 HIGHLIGHTS

Key Financial Information

(In millions of dollars, except per share amounts)

Consolidated
Operating revenue
As adjusted 1:

Operating profit
Operating profit margin
Net income
Diluted earnings per share

Operating income 2
Net income
Basic earnings per share from continuing operations
Diluted earnings per share from continuing operations
Cash provided by operating activities
Pre-tax free cash flow 1
After-tax free cash flow 1

Wireless
Operating revenue
Adjusted operating profit
Adjusted operating profit margin as % of network revenue

Cable
Operating revenue
Adjusted operating profit
Adjusted operating profit margin

Business Solutions
Operating revenue
Adjusted operating profit

Media
Operating revenue
Adjusted operating profit

Key Performance Indicators

Subscriber counts results (000s) 3
Wireless subscribers
Television subscribers
Internet subscribers
Phone subscribers

Additional Wireless metrics 3
Wireless blended ARPU
Wireless churn

Ratios
Dividend payout ratio 3
Dividends as a percentage of pre-tax free cash flow 1
Return on assets 3
Adjusted net debt/adjusted operating profit 1,3

Employee-related information
Total active employees

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Years ended December 31

2013

2012

% Chg

$ 12,706

$ 12,486

2

3

(1)
–
6
(3)
(2)
(2)
17
1
(6)

–
3

3
7

7
19

5
(15)

1
(4)
5
7

–

$ 4,993
39.3%
$ 1,769
3.42
2,926
1,669
3.24
3.22
3,990
2,044
1,548

$ 7,270
3,157
46.8%

$ 3,475
1,718
49.4%

$

374
106

$ 1,704
161

2013

9,503
2,127
1,961
1,153

$ 4,834
38.7%
$ 1,781
3.41
2,766
1,725
3.32
3.30
3,421
2,029
1,649

$ 7,280
3,063
45.6%

$ 3,358
1,605
47.8%

$

351
89

$ 1,620
190

9,437
2,214
1,864
1,074

Years ended December 31

2012

% Chg

$ 59.58
1.24%

$ 59.79
1.29%

54%
44%
7.1%
2.4

48%
40%
8.6%
2.3

28,026

26,801

5

1 As adjusted amounts, pre-tax free cash flow, after-tax cash flow and adjusted net debt are Non-GAAP measures and should not be considered as a substitute or alternative for
GAAP measures. They are not defined terms under IFRS, and do not have standard meanings, so may not be a reliable way to compare us to other companies. See “Non-GAAP
Measures” for information about these measures, including how we calculate them.

2 As defined. See “Additional GAAP Measures”.
3 As defined. See “Key Performance Indicators”.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 27

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Key Achievements

Higher Operating Revenue and Adjusted Operating Profit
(cid:129) Consolidated operating revenue was 2% higher this year compared
to 2012, led by an increase in data revenue at Wireless, higher
Internet
revenue at Cable, higher Next Generation revenue at
Business Solutions and higher subscriber revenue at Media. Revenue
grew by 3% in Cable, 7% in Business Solutions and 5% in Media,
while revenue at Wireless remained unchanged as the increase in
data revenue was offset by the decrease in voice revenue.

(cid:129) Consolidated adjusted operating profit rose 3% this year to $4,993
million, with consolidated adjusted operating profit margins of 39.3%,
resulting from higher revenue, the realization of cost efficiencies and
shifts in the mix of revenue from products and services sold.

(cid:129) Postpaid Wireless subscriber growth continued with net additions of

228,000 and lower churn of 1.24%.

(cid:129) Cable high-speed Internet subscribers grew by 97,000 and cable
telephony lines grew by 79,000, while television households
decreased by 87,000 compared to 2012.

Strong Cash Flow
(cid:129) Pre-tax free cash flow, defined as adjusted operating profit less
spending on property, plant and equipment, and interest on long-
term debt (net of capitalized interest), increased by 1% compared to
2012 to $2,044 million due to a 3% increase in adjusted operating
profit offset by higher spending on property, plant and equipment.
After-tax cash flow decreased by 6% from 2012 levels to $1,548 due
to a 31% increase in cash taxes.

Strong Balance Sheet and Liquidity Position
(cid:129) Issued and fully hedged US$2.5 billion of ten and thirty year senior
notes at some of the lowest coupon rates ever achieved for Rogers
corporate debt, in two separate offerings comprising:

– US$500 million of 3.00% senior notes due 2023 and US$500

million of 4.50% senior notes due 2043

– US$850 million of 4.10% senior notes due 2023 and US$650

million of 5.45% senior notes due 2043

(cid:129) Our overall weighted average cost of debt was 5.50% at
December 31, 2013 compared to 6.10% at December 31, 2012 and
the weighted average term to maturity on our debt was 11.3 years,
compared to 9.2 years at December 31, 2012.

(cid:129) Ended the year with $4.5 billion of available liquidity, comprised of
$2.3 billion cash on hand, $2 billion available under our bank credit
facility and $0.2 billion available under our $0.9 billion accounts
receivable securitization program.

(cid:129) In May 2013, each of Fitch Ratings and Standard and Poor’s Ratings
Services upgraded RCI’s senior unsecured debt to BBB+ (from BBB) with
a stable outlook, while Moody’s Investors Service’s comparable rating is
Baa1 with a stable outlook remained unchanged from last year.

Growing Dividends
(cid:129) We increased our annualized dividend rate in February 2013 by 10%
to $1.74 per Class A Voting and Class B Non-Voting share and paid a
quarterly dividend of $0.435 per share during 2013. We further
increased our annualized dividend on February 12, 2014, by 5%
to $1.83.

New CEO
(cid:129) Guy Laurence joined Rogers in December 2013, as our new President
and Chief Executive Officer, succeeding Nadir Mohamed who retired
from Rogers. Mr. Laurence brings 30 years of global experience in
the telecommunications and media industries.

Significant Developments
(cid:129) Exclusive 12-year licensing agreement to broadcast national NHL
games, beginning with the 2014-2015 season was signed. The
agreement grants Rogers the exclusive distribution rights of all
national regular season and playoff games within Canada, in multiple
languages, across all platforms. At the same time, we executed
separate agreements to sublicence certain of these broadcasting
rights to TVA Sports and CBC.

(cid:129) Strategic acquisitions of Score Media Inc.

(theScore), Mountain
Cablevision Ltd. (Mountain Cable), Blackiron Data ULC (Blackiron)
and Pivot Data Centres were completed.

(cid:129) Rogers First Rewards, a new loyalty program allowing customers to
earn points on their eligible purchases and redeem them online for a
wide selection of Rogers products and services, was launched in the
Greater Toronto Area, Ottawa, Kingston, Sudbury and other cities
throughout Ontario. We also received regulatory approval to launch
a Rogers credit card which augments this loyalty program and will
accelerate the rate at which customers earn points.

REVENUE BY SEGMENT
(IN MILLIONS OF DOLLARS)

ADJUSTED OPERATING PROFIT BY SEGMENT
(IN MILLIONS OF DOLLARS)

2013

2012

2011

$1,704

$374

$3,475

$7,270

$1,620

$351

$3,358

$7,280

$1,611

$405

$3,309

$7,138

2013

2012

2011

$161

$106

$1,718

$3,157

$190

$89

$1,605

$3,063

$180

$86

$1,549

$3,036

Media

Business Solutions

Cable

Wireless

Media

Business Solutions

Cable

Wireless

ADDITIONS TO CONSOLIDATED PROPERTY, PLANT AND EQUIPMENT
(IN MILLIONS OF DOLLARS)

CONSOLIDATED TOTAL ASSETS
(IN MILLIONS OF DOLLARS)

2013

2012

2011

$2,240

$2,142

$2,127

2013

2012

2011

$23,601

$19,618

$18,362

28 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

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Understanding Our Business

Rogers Communications is one of Canada’s leading diversified communications and media companies.

Our vision is to be known for leading the enablement and delivery of seamless, customer-driven communications,
entertainment, information and transactional experiences across any device, place or time.

and other

telecommunications

television and high-speed Internet

Wireless provides wireless voice and data communication services,
including machine to machine to both consumer and enterprise
businesses, governments
service
providers. Cable provides voice and data communications, home
monitoring,
to both
consumers and businesses. Business Solutions provides voice and data
communications and advanced services including data centre based
solutions and cloud computing services to a wide range of medium to
large businesses,
including other service providers, and government
either wirelessly or over our terrestrial network. Revenue generated
from these segments is generally based on monthly subscription and
network usage rates. Costs include attracting, setting-up and retaining
customers, content, and the costs of upgrading and maintaining the
underlying network.

services

Our wireless network is currently one of the most extensive and
advanced independent high-speed wireless data networks in Canada,
capable of supporting wireless services on smartphones,
tablets,
computers and a broad variety of machine-to-machine and specialized
devices. We built the first Long Term Evolution (LTE) high speed
network in Canada, reaching nearly 73% of the Canadian population
at December 31, 2013. We also have roaming agreements with
international carriers in more than 200 other countries, including 5 LTE
roaming operators and have network sharing arrangements with several
carriers in Canada.

Our expansive fibre and hybrid fibre coaxial
infrastructure delivers
services to consumers and businesses in Ontario, New Brunswick and

Newfoundland. We also operate a North American transcontinental
fibre-optic network that extends over 41,000 route kilometres that is
used to serve enterprise customers, including government and other
telecommunications service providers. In Canada, the network extends
coast to coast and includes local and regional fibre, transmission
electronics and systems, hubs, POPs and IP Routing and switching
infrastructure. The network also extends to the US, from Vancouver
south to Seattle,
through
Minneapolis, Milwaukee and Chicago, and from Toronto, through
Buffalo, and Montreal, through Albany, to New York City, allowing us
to connect Canada’s largest markets, while also reaching key US
markets for the exchange of data and voice traffic.

from the Manitoba-Minnesota border

Media provides television and radio broadcasting services to end
customers over both traditional broadcast networks and new digital
networks as well as multi-platform shopping, consumer and trade
publications and sports media and entertainment experiences, primarily
through its ownership of the Toronto Blue Jays. Revenue is largely
driven by advertising and, in the case of TV broadcasting and publishing
by additional revenues from monthly subscriptions. Revenue is also
generated by the sale of merchandise and event tickets. Costs include
sports programming, broadcast content (including TV studios, writers
and on air and on field talent), the cost of merchandise and the
production costs associated with each medium.

We report our results of operations in four segments, which reflect how
we manage our operations and measure our performance.

WIRELESS
see page 37

CABLE
see page 41

BUSINESS SOLUTIONS
see page 45

MEDIA
see page 47

Canada’s largest provider of
wireless communications services.

One of Canada’s leading
providers of cable television,
high-speed Internet and cable
telephony services to consumers
and businesses.

Provides Canadian enterprises,
government and other
telecommunications service
providers and partners with
highly reliable network and
data centre solutions.

A diversified Canadian media
company that engages in
television and radio
broadcasting, multi-platform
shopping, publishing, digital,
and sports media and
entertainment.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 29

 
 
 
SUPERIOR ASSET MIX
Majority of revenue and cash flow is generated from wireless and
Internet services.

PROVEN LEADERSHIP AND ENGAGED EMPLOYEE BASE
Experienced performance-oriented management and operating teams,
with highly developed industry expertise, supported by the spirit of
innovation and an entrepreneurial culture.

FINANCIAL STRENGTH AND FLEXIBILITY
Financially strong with an investment grade balance sheet, conservative
debt leverage and significant available liquidity.

HEALTHY TRADING VOLUMES AND HISTORY OF DIVIDEND
GROWTH
Our common stock actively trades on the TSX and NYSE with an
average daily trading volume of approximately 1.6 million shares.
Dividends have increased in each of the last 5 years and each share paid
an annualized dividend of $1.74 in 2013. In February 2014, we further
increased our annualized dividend by 5% to $1.83.

MANAGEMENT’S DISCUSSION AND ANALYSIS

OUR STRENGTHS

LEADER IN CANADIAN COMMUNICATIONS INDUSTRY
Canada’s largest wireless carrier and a leading cable television provider,
offering quad-play services
Internet and
telephony) to consumers and businesses.

(i.e. wireless,

television,

POWERFUL BRANDS
Strong nationally recognized and highly respected premium brands that
we believe evoke innovation, entrepreneurial spirit, choice and value.

LEADING NETWORKS AND INNOVATIVE PRODUCTS
Leading Canadian wireless and cable internet network platforms that
have been recognized as offering fastest speeds upon which to deliver
the innovative communications, media, information and entertainment
services.

MUST-HAVE PRODUCTS AND SERVICES
A leading Canadian provider of communications and entertainment
products and services that are becoming increasingly integrated and
necessary in today’s world.

CATEGORY-LEADING MEDIA ASSETS
Unique and complementary collection of leading Canadian broadcast
radio and television, specialty TV, sports media and entertainment,
publishing and digital media assets.

30 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

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INDUSTRY TRENDS

The telecommunications industry in Canada, and our business segments, is affected by several overarching trends.

CHANGING TECHNOLOGIES AND CONSUMER DEMANDS
Consumer demand for mobile devices, digital media and on-demand
content across platforms is pushing providers to build networks that can
provide more data faster, cheaper and more easily. Increased adoption
of smartphones and double digit growth in our data revenue continued
reflecting expanded use of applications, mobile video,
this year,
messaging and other wireless data.

COMPETITION
Competition in wireless from national and regional operators as well as
smaller new entrants changes how we compete for wireless services.
This puts downward pressure on pricing affecting profit margins and
impacts customer churn.

the Internet, opening the door

Traditional wireline telephone and television services are now offered
to more non-traditional
over
competitors, and changing how traditional providers compete. This is
changing the mix of packages and pricing that service providers offer,
affecting profit margins and customer churn.

In the media industry, there continues to be a shift towards on-line
media consumption by consumers which in turn drives advertisers to
spend more on-line versus traditional media. In addition, there are more
media competitors as additional on-line media companies enter the
market, including large global companies.

REGULATION
Most areas of our business are highly regulated, which affects who we
compete with, the programming we can offer, where and how we use
our networks, how we build our businesses and the spectrum we
purchase. The telecommunications industry is being affected by more
regulation and more reviews of the current regulations.

ECONOMIC CONDITIONS
Our businesses are affected by general economic conditions and
consumer confidence and spending, especially in our Media segment,
where advertising revenue is directly affected by the economy.

WIRELESS TRENDS
More sophisticated wireless
networks, devices and
applications are making it easier
and faster to receive data, driving
growth in wireless data services.

Wireless providers are investing in
the next generation of broadband
wireless data networks, such as
LTE, to support the growing data
demand.

Wireless market penetration in
Canada is approximately 80% of
the population, and is expected to
grow at an estimated 2%
annually.

The new CRTC code of conduct
has limited wireless term contracts
to two years from three years.
Although the code of conduct has
only been in place for a month,
we believe this is currently
reducing churn and slowing
growth in the wireless
marketplace.

CABLE TRENDS
Younger generations are
increasingly using the Internet and
social media as a substitute for
traditional wireline telephone
services, and televised content is
increasingly available online, both
on wireline and on wireless
devices.

We face new competition from
companies like Skype and
Vonage, who market Voice over
Internet Protocol (VoIP) telephony
services, and Netflix and Apple TV,
who provide televised content
over the Internet.

North American cable companies
are improving their cable
networks and expanding their
service offerings to include
Internet, digital cable and VoIP
telephony services, while
competition from telco IPTV
deployments and non-facilities
based service providers continues
to cause pricing pressures which
negatively impacts revenue
growth.

BUSINESS SOLUTIONS TRENDS
Companies are using fibre-based
access and cloud computing to
capture and share information in
more volume and detail. This,
combined with the rise of
multimedia and Internet-based
applications, is driving exponential
growth in data demand.

Large enterprises and all levels of
government are dramatically
transforming data centre
infrastructure and moving toward
virtual data storage and hosting.
This is driving demand for more
advanced network functionality,
robust, scalable services and
supportive dynamic network
infrastructure.

In response, carriers are
dismantling legacy networks and
investing in next generation
platforms that converge voice,
data and video solutions onto a
single distribution and access
platform.

MEDIA TRENDS
Consumer demand for digital
media, mobile devices and on-
demand content is pushing
advertisers to shift some of their
spending to digital platforms.

Traditional media assets in
Canada have become
increasingly controlled by a small
number of competitors with
significant scale and financial
resources, while technology has
allowed new entrants and even
individuals to become media
players in their own right. Across
both traditional and emerging
platforms, many players have
become more vertically
integrated, as both providers and
purchasers of content.

Access to premium content has
become even more important for
acquiring audiences that attract
advertisers and subscribers.
Ownership of content or long-
term agreements with content
owners, have also become
increasingly important to Media
companies.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 31

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

OUR STRATEGY
To achieve our vision and drive our future growth, we have six strategic objectives. We made significant progress this year
against each of these, across all business segments. See “Key Highlights” for more detail about individual highlights.

1. DELIVER DIFFERENTIATED END-TO-END
CUSTOMER EXPERIENCES
Focus on evolving our cross-device, multi-screen integration to enable
seamless,
reliable and easy-to-use product experiences anytime,
anyplace and anywhere; on delivering a differentiated range of devices
and device-related services; and on enabling greater integration of our
media assets across screens.

We launched new products, including Rogers Smart Home Monitoring,
to customers in Ontario’s Golden Horseshoe area and Atlantic Canada.
We completed several strategic acquisitions this year that strengthened
our offering of cable television, Internet and telephony services in the
Hamilton, Ontario area, established Business Solutions as a leader in
Canadian data centre and hosting services and increased the reach of
our television broadcast network to over 80% of Canadian households.

OUR PROGRESS IN 2013
We continued to evolve our wireless offering this year, redesigning and
simplifying wireless offerings and pricing tiers, and introducing
Canada’s first wireless Share Everything plan. We also launched a hybrid
wireless home and small business phone solution that operates on our
national wireless network.

4. STRENGTHEN THE CUSTOMER EXPERIENCE
Constantly improve the experience that customers have using our
products and services by making it easier for them, providing the tools
and resources customers need to use our products with confidence,
being attuned to our customers’ evolving needs and continuing to
simplify our product offerings.

Cable unveiled the next generation of TV experience with NextBox 3.0,
and Media made significant progress this year, announcing a landmark
exclusive 12-year
to broadcast national NHL
games, launching a subscription digital magazine service, upgrading
The Shopping Channel, and including adding a mobile app and social
It also launched Sportsnet 360, and announced a 10-year
media.
partnership extension with the Vancouver Canucks.

licensing agreement

2. MAINTAIN INDUSTRY-LEADING NETWORKS
Reinforce our network’s reliability and speed to capture and monetize
the growth in data consumption by expanding our LTE network to a
wider proportion of the Canadian population, continuing to increase
broadband Internet speeds, and further enhancing our TV platforms
with next generation features and functionality.

OUR PROGRESS IN 2013
We continued to expand our high speed wireless LTE 4G broadband
network this year, and offered the largest selection of LTE devices of
any carrier in Canada. Our LTE 4G network was the first in Canada,
which covered approximately 73% of the Canadian population at
December 31, 2013.

We were also recognized for our networks: PCMag.com named us
Canada’s fastest broadband Internet service provider and wireless
network in October 2013, and SamKnows stated through in-home
testing in May 2013, that we delivered, on average, 100% or more of
our advertised download speeds on our most popular
Internet
packages, better than most providers they tested in the US and Europe.

3. EXPAND OUR SERVICES REACH
Expand the reach of our networks and services
through new
construction and targeted acquisitions that complement our existing
platforms; by more widely deploying products and services; and by
expanding the reach of our key media brands nationally and across our
digital platforms.

OUR PROGRESS IN 2013
We expanded our wireless network by establishing key network sharing
agreements to bring LTE to more customers at
faster speeds to
customers in Manitoba, Quebec and the Ottawa region, and through
our relationship with AT&T to become the first Canadian carrier to offer
LTE roaming for customers travelling to the US. We also secured an
option to buy Shaw’s Advanced Wireless Service (AWS) spectrum
holdings.

32 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

including Canada’s

first Share Everything plans

OUR PROGRESS IN 2013
We launched several new programs this year to improve the customer
experience,
for
individuals, families and small businesses, our “worry free” $7.99 per
day US wireless data roaming plan, a new suite of simplified travel value
packs of voice, text and data roaming, and the Rogers First Rewards
loyalty program, and we received regulatory approval for the Rogers
credit card. Connected for Success, our new broadband Internet pilot
project
is designed to provide affordable broadband Internet,
computers and software to residents of Toronto Community Housing as
part of the Rogers Youth Fund program.

5. IMPROVE PRODUCTIVITY AND COST STRUCTURE
Continue to focus on cost-optimization initiatives and organizational
efficiency by improving service delivery, reducing complexity, focusing
on fewer projects with more impact, managing expenses and working
more closely with key suppliers.

OUR PROGRESS IN 2013
We continued to make progress on our cost efficiency initiatives this
year, which contributed to a 3% increase in consolidated adjusted
operating profit and a 6 basis point increase in our consolidated
adjusted operating profit margin to 39.3%, driven mostly by Wireless
and Cable.

6. DRIVE FUTURE GROWTH OPPORTUNITIES
Continue to develop targeted new growth areas of our business,
communications, mobile
including machine-to-machine
commerce and video, business communications services,
local and
digital media services, home automation and sports.

(M2M)

OUR PROGRESS IN 2013
We made strides in the M2M market this year, demonstrating a single,
worldwide SIM card with our M2M global alliance partners that will
customers, and
strengthen our M2M offering to multinational
announcing an M2M agreement with Sprint to bring a comprehensive
in-car infotainment solution to the Canadian market. We also certified
the Suretap wallet, our mobile payment service, for the Android and
BlackBerry 10 operating smartphone systems. We received a licence to
operate a bank for the purposes of launching a Rogers’ branded credit
card. In addition, we expanded our Rogers Smart Home Monitoring
footprint, and launched other initiatives such as Outrank, an online site
for marketing and advertising small business, introduced Rogers Alerts
and other digital opportunities.

FINANCIAL AND OPERATING GUIDANCE

We provide consolidated annual guidance ranges for selected financial metrics on a consolidated basis consistent with
the annual plans approved by our Board of Directors.

2013 ACHIEVEMENTS AGAINST GUIDANCE
The following table outlines guidance ranges, actual
achievements for the selected full year 2013 financial metrics.

results and

(In millions of dollars)

Consolidated Guidance

2013
Guidance

2013
Actual

Achievement

Adjusted operating profit 1

$4,865 to $5,050

$4,993

Additions to property,

plant and equipment 2

2,150 to 2,250

Pre-tax free cash flow 1

2,030 to 2,090

Cash income taxes 3

650 to

700

2,240

2,044

496

✓

✓

✓

+

Achieved ✓

Exceeded +

2014 FULL YEAR CONSOLIDATED GUIDANCE
The following table outlines guidance ranges and assumptions for
selected full year 2014 financial metrics, on a consolidated basis that we
set forth on February 12, 2014, which takes into consideration our
current outlook and our actual results for 2013 and are based on a
number of assumptions. Information about our guidance including the
assumptions underlying our guidance is forward-looking and should be
read in conjunction with “About Forward-Looking Information” and
“Risks and Uncertainties Affecting Our Business” and the related
disclosure and information about various economic, competitive and
regulatory assumptions, factors and risks that may cause our actual
future financial and operating results to differ from what we currently
expect.

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1 Adjusted operating profit and pre-tax free cash flow are Non-GAAP measures and
should not be considered as a substitute or alternative for GAAP measures. They are
not defined terms under IFRS, and do not have standard meanings, so may not be a
reliable way to compare us to other companies. See “Non-GAAP Measures” for
information about these measures, including how we calculate them.

Full Year 2014 Guidance
(In millions of dollars)

Consolidated Guidance

Adjusted operating profit 1

2 Includes additions to property, plant and equipment expenditures for Wireless, Cable,

Additions to property, plant and equipment 2

Media, Business Solutions, and Corporate segments.

3 In the third quarter of 2013, we reduced our guidance for cash income taxes to be
approximately $500 million to reflect the results of a number of tax planning
initiatives.

After-tax free cash flow 1

2013
Actual

2014
Guidance

$4,993

$5,000 to $5,150

2,240

1,548

2,275 to 2,375

1,425 to 1,500

1 Adjusted operating profit and after-tax free cash flow are Non-GAAP measures and
should not be considered as a substitute or alternative for GAAP measures. They are
not defined terms under IFRS, and do not have standard meanings, so may not be a
reliable way to compare us to other companies. See “Non-GAAP Measures” for
information about these measures, including how we calculate them.

2 Includes additions to property, plant and equipment expenditures for Wireless, Cable,
Media, Business Solutions, and Corporate segments and excludes purchases of
spectrum licences, such as, but not limited to, the cost for 700MHz spectrum from a
planned national auction in the first half of 2014.

Our 2014 full year consolidated guidance are based on a number of key
assumptions, certain of which we disclosed in our fourth quarter
earnings release issued on February 12, 2014.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 33

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

2013 Financial Results

Please see “Critical Accounting Estimates” and “New Accounting Standards”, in “Accounting Policies” in this MD&A, and the Notes to our 2013
Audited Consolidated Financial Statements for important accounting policies and estimates as they relate to the following discussion.

We use several key performance indicators to measure our performance against our strategies and the results of our peers and competitors. Many
of these are not defined terms under IFRS and so should not be considered as alternative measures to net income or any other financial measure of
performance under IFRS. See “Key Performance Indicators” and “Non-GAAP Measures” for more information.

SUMMARY OF CONSOLIDATED RESULTS

(In millions of dollars, except per share amounts)

Operating revenue

Wireless

Cable

Business Solutions

Media

Corporate items and intercompany eliminations

Operating revenue

Adjusted operating profit

Wireless

Cable

Business Solutions

Media

Corporate items and intercompany eliminations

Adjusted operating profit 1

Adjusted operating profit margin

Operating income 2

Net income from continuing operations

Diluted earnings per share – continuing operations

Net income

Diluted earnings per share

Adjusted net income 1

Adjusted diluted earnings per share 1

Additions to property, plant and equipment

Pre-tax free cash flow 1

After-tax free cash flow 1

Cash provided by operating activities

2013

Years ended December 31
% Chg
2012

$ 7,270

$ 7,280

3,475

374

1,704

(117)

3,358

351

1,620

(123)

12,706

12,486

3,157

1,718

106

161

(149)

$ 4,993

39.3%

2,926

1,669

3.22

1,669

3.22

1,769

3.42

3,063

1,605

89

190

(113)

$ 4,834

38.7%

2,766

1,725

3.30

1,693

3.24

1,781

3.41

$ 2,240

$ 2,142

2,044

1,548

3,990

2,029

1,649

3,421

–

3

7

5

(5)

2

3

7

19

(15)

32

3

6

(3)

(2)

(1)

(1)

(1)

–

5

1

(6)

17

1 Adjusted operating profit, adjusted net income, adjusted diluted earnings per share, pre-tax free cash flow and after-tax free cash flow are non-GAAP measures and should not be
considered as a substitute or alternative for GAAP measures. These are not defined terms under IFRS and do not have standard meanings, so may not be a reliable way to compare
us to other companies. See “Non-GAAP Measures” for information about these measures, including how we calculate them.

2 As defined. See “Additional GAAP Measures”.

34 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

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KEY HIGHLIGHTS

WIRELESS
(cid:129) Canada’s first and fastest wireless LTE 4G broadband network
continued its expansion. Our network covered approximately 73% of
the Canadian population at December 31, 2013, while continuing to
offer the largest selection of LTE devices of any carrier in Canada. We
were also the first carrier in North America and one of the first in the
world to offer international LTE roaming to wireless customers.

(cid:129) Our wireless offerings and pricing tiers were simplified, reducing
complexity and service times for our sales and support teams and
adding customer value. These innovations include Canada’s first
complete wireless Share Everything plan which allows individuals,
families and small businesses to share wireless data, unlimited
nationwide talk and text and calling features across 1 to 10 wireless
devices.

(cid:129) Our “worry free” $7.99 per day US wireless data roaming plan was
launched, with twice the daily data capacity (50 MB) typically used
daily by consumers for wireless Internet, as well as enhanced voice,
text and data roaming value packages.

(cid:129) A hybrid wireless home and small business phone solution was
launched, that operates on our national wireless network. The service
is available in regions outside Rogers’ cable territories and offers a
traditional home or office phone service and features without the
need for a landline or Internet connection.

(cid:129) The M2M World Alliance, an organization comprised of eight leading
international mobile operators including Rogers, demonstrated a
single global SIM card which makes it easier to deploy connected
devices in multiple countries and expected to drive further growth for
our machine-to-machine business.

CABLE
(cid:129) Acquisition of Mountain Cable, Shaw Communications’ (Shaw) cable

system in Hamilton, Ontario was completed.

(cid:129) Next generation TV experience was unveiled with NextBox 3.0 giving
viewers access to record up to eight HD programs at one time and
store up to 240 hours of HD content. The NextBox 3.0 experience
includes Whole Home PVR capability and becomes a wireless TV
experience allowing viewers to navigate their cable guide, use a
virtual remote, set PVR recordings and live stream channels all from a
tablet or smartphone while at home or away.

(cid:129) Rogers was named both the fastest broadband Internet service
provider and the fastest wireless network in Canada in October 2013
by PCMag.com, a leading US based technology website.

(cid:129) SamKnows, an independent broadband performance company,
stated through in-home testing in May 2013 that we delivered, on
average, 100% or more of our advertised download speeds on our
most popular Internet packages, better than most providers in the US
and Europe that were tested.

(cid:129) MLB Network, a 24-hour network dedicated exclusively to baseball
was launched on Rogers digital television, marking the first time this
network is available in Canada. MLB Network’s
year-round
programming features live games, news, highlights, and the game’s
top analysts.

(cid:129) Our TV experience was significantly enriched with the launch of our
Recommendations App for NextBox, giving customers access to
personalized live,
recorded
program recommendations displayed on their TV screens. A
Canadian cable industry first, the application recommends similar

rental, on-demand and previously

programs based on what customers are viewing, helping Canadians
to explore and uncover more programming that appeals to their
individual tastes.

BUSINESS SOLUTIONS
(cid:129) Following the acquisition of Blackiron and Pivot Data Centres this
year, Business Solutions announced it is expanding its hosting and
colocation business in Western Canada through a newly expanded
data centre in Edmonton and a new Western Canada flagship data
centre in Calgary.

(cid:129) SIP Trunking, a new IP-based voice solution, was announced for
enterprises designed to complement our fibre-based Internet and
WAN connectivity services. Merging voice services with a business
data network, SIP Trunking solutions dynamically allocate bandwidth
as needed to support voice and/or data needs depending upon
capacity requirements during peak hours and also provide a platform
for next generation IP-based video, mobile and productivity
applications and services.

MEDIA
(cid:129) Exclusive NHL 12-year licensing agreement to broadcast national NHL
games beginning with the 2014-2015 season was signed. The
agreement grants Rogers the exclusive distribution of all national live
and in-progress regular season and playoff games within Canada, in
multiple languages, across all platforms. We executed separate
agreements to sublicense certain of these broadcasting rights to TVA
Sports and CBC.

(cid:129) Sportsnet 360 was launched, which is comprised of the rebranded
theScore assets. The acquisition of theScore received final regulatory
approval in the first half of this year.

(cid:129) Sportsnet announced a 10-year partnership extension with the
Vancouver Canucks through the 2022-2023 NHL seasons, continuing
a 14-year network tradition as the regional television broadcaster of
Canucks hockey. The new agreement features a comprehensive suite
of multimedia rights
including television, online and mobile,
delivering up to 60 regular season Vancouver Canucks games each
season. Sportsnet is also the official regional television broadcast
rights holder for the Toronto Maple Leafs, Calgary Flames and
Edmonton Oilers.

(cid:129) Next

Issue Canada, an innovative, all-you-can-read subscription
digital magazine service that provides consumers with exclusive and
unlimited access to a catalogue of more than 100 premium Canadian
and US titles was launched. Next Issue Canada delivers access to our
leading publishing brands alongside many of the most popular US
magazine titles.

(cid:129) The Shopping Channel

launched a brighter, easier, and more
engaging multi-channel retail experience and a refreshed on-air and
online look, an all-new mobile app, special-themed programming
and improved shipping. The leading interactive and only national
retailer also added on-air social media
Canadian multi-channel
engagement, new leading brands and more celebrity guest
appearances.

(cid:129) Sportsnet announced an eight-year multi-platform broadcast rights
extension with MLB Properties and MLB Advanced Media to show
live and in-progress regular season and playoff baseball games and
highlights within Canada.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 35

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

KEY CHANGES IN FINANCIAL RESULTS THIS YEAR COMPARED TO 2012

(In millions of dollars)

Change

see page

Operating revenue changes – higher (lower):
Network revenue – Wireless
Equipment sales – Wireless
Cable
Business Solutions
Media
Corporate items and intercompany eliminations

Higher operating revenue compared to 2012

Adjusted operating profit changes – higher (lower):
Wireless
Cable
Business Solutions
Media
Corporate items and intercompany eliminations

Higher adjusted operating profit 1 compared to

2012

Higher stock-based compensation expense
Lower restructuring, acquisition and other expenses
Higher depreciation and amortization
Impairment recognized in 2012

Higher operating income 2 compared to 2012
Higher finance costs
Gain on sale of interest in TVtropolis
Gain on Inukshuk spectrum distribution in 2012
Other
Lower income taxes

Decrease in net income from continuing

operations compared to 2012

Loss from discontinued operations in 2012

Decrease in net income compared to 2012

$ 29
(39)
117
23
84
6

220

94
113
17
(29)
(36)

159

(7)
7
(79)
80

160
(71)
47
(233)
17
24

(56)
32

(24)

39
39
42
45
48

39
42
45
48

51
51
51
51

52
52
52
53
52

52

1 Adjusted operating profit is a Non-GAAP measure and should not be considered as
a substitute or alternative for GAAP measure. It is not a defined term under IFRS,
and does not have a standard meaning, so may not be a reliable way to compare
us to other companies. See “Non-GAAP Measures” for information about these
measures, including how we calculate them.
2 As defined. See “Additional GAAP Measures”.

Operating Revenue
Wireless network revenue was higher than last year because of higher
adoption and usage of wireless data services, partially offset by the
introduction of lower priced roaming plans and pricing changes made
over this year.

Cable operating revenue was higher than last year mainly because of
growth in Internet and phone revenues and the acquisition of Mountain
Cable, partially offset by a decline in television revenue related
principally from competitive TV subscriber losses.

Business Solutions operating revenue was higher than last year mainly
because we completed the acquisitions of Blackiron Data and Pivot
Data Centres earlier this year combined with the continued growth in
on-net and next generation services, partially offset by planned decline
in legacy voice and data services.

Media operating revenue was higher than last year mainly because of
revenue growth at Sportsnet, higher attendance at Toronto Blue Jays
games and higher sales at The Shopping Channel.

Adjusted Operating Profit
Wireless adjusted operating profit was higher this year because of
higher network revenue, our continued cost management and
productivity initiatives implemented across various areas and lower cost
of equipment.

Cable adjusted operating profit was higher than last year because of
the continued growth in revenue combined with a shift in our product
mix towards higher margin Internet and phone products.

Media’s adjusted operating profit was lower compared to last year. The
increase in operating revenue this year was more than offset by the
combined impact of higher player salaries at the Toronto Blue Jays, the
NHL player lockout in 2012 and the costs associated with broadcasting
more NHL hockey games in 2013 because of the condensed 2012-2013
season which started in January 2013 and the compressed 2013-2014
season schedule associated with the upcoming winter Olympics.

Adjusted operating profit relating to Corporate items and intercompany
eliminations was lower compared to last year because of continued
investment in growth initiatives such as Rogers’ credit card, Outrank,
Rogers Alerts and other digital opportunities.

Operating Income and Net Income
Operating income was higher than last year while net income was
lower. The increase in operating income is mainly because of the
increase in adjusted operating profit. Net income was lower mainly
because in 2012 we realized a $233 million gain on spectrum licenses
that Inukshuk sold to our non-related venture partner as well as the
related income tax benefits we recorded that year.

36 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

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WIRELESS

ROGERS IS CANADA’S LARGEST WIRELESS
COMMUNICATIONS SERVICE PROVIDER
As at December 31, 2013, we had:
(cid:129) approximately 9.5 million subscribers
(cid:129) approximately 34% share of the Canadian wireless market.

PRODUCTS AND SERVICES
in innovative new wireless network
Rogers is a Canadian leader
technologies and services. We provide wireless voice and advanced
high-speed data communication services to subscribers across Canada
under the Rogers, Fido and Chatr brands, and provide our customers
with the best and latest wireless devices and applications including:
(cid:129) mobile high speed Internet access
(cid:129) wireless voice and enhanced voice features
(cid:129) wireless home phone
(cid:129) device protection
(cid:129) text messaging
(cid:129) e-mail
(cid:129) global voice and data roaming
(cid:129) machine-to-machine solutions
(cid:129) advanced business solutions
(cid:129) Suretap mobile wallet
(cid:129) Rogers AnyPlace TV
(cid:129) Rogers One Number
(cid:129) Rogers First Rewards Loyalty Program.

NATIONAL DISTRIBUTION
We distribute our wireless products using various channels including:
(cid:129) independent dealer networks
(cid:129) company-owned Rogers, Fido and Chatr retail stores
(cid:129) customer self-serve rogers.com, fido.ca, chatrwireless.com, ecommerce

sites

(cid:129) Rogers call centres and outbound telemarketing
(cid:129) major retail chains and convenience stores.

2013 WIRELESS REVENUE MIX
(%)

$7.3

BILLION

POSTPAID VOICE  46%

DATA  44%

EQUIPMENT  7%

PREPAID VOICE  3%

EXTENSIVE WIRELESS NETWORK
Rogers has one of the most extensive and advanced wireless networks
in Canada:
(cid:129) supports wireless services on smartphone, tablets, computers and a
broad variety of M2M, mobile commerce, retail point of sale and
other specialized devices

(cid:129) the first LTE high-speed network in Canada, which reached more

than 73% of the Canadian population at December 31, 2013

(cid:129) voice and data roaming agreements with international carriers in

more than 200 countries

(cid:129) network sharing arrangements with several

regional wireless

operators in Canada.

We are continuously enhancing our IP service infrastructure for all of
our wireless services. Advances in technology have transformed how
our customers interact and how they use the variety of tools that are
available to them in their personal and professional lives. Technology
has also changed the way businesses operate.

New technologies allow us to offer new services, such as Rogers One
Number, which makes enhanced wireless
services available to
subscribers on their computer, tablet, or smartphone and can be used
as an alternative to fixed line telephony. Users enjoy the same services
and features across the coverage area,
thanks to the seamless
integrated nature of the Rogers network and those of our roaming and
network sharing partners.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 37

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

SIGNIFICANT SPECTRUM POSITION
Our wireless services are supported by our significant spectrum holdings in both high-band and low-band spectrum. As part of our network
strategy, we expect to continue making significant capital investments in spectrum to:
(cid:129) support the rapidly growing usage of wireless data services
(cid:129) introduce new innovative network-enabled features and functionality.

Our spectrum holdings include:

CURRENT SPECTRUM LICENCES

Type of spectrum

Rogers licence

What it supports

850 MHz

1900 MHz

AWS spectrum

2500 MHz

25 MHz across Canada

2G GSM and 3.5G / 4G HSPA+ subscribers

60 MHz in all areas of Canada except 40 MHz Northern Quebec,
50 MHz in Southern Ontario and 40 MHz in the Yukon, Northwest
Territories and Nunavut.

20 MHz across Canada

60 MHz (40 MHz FDD plus 20 MHz TDD) in key population centres
across Canada in Eastern Quebec, Southern Quebec, Southern and
Eastern Ontario, British Columbia. Outside of these areas, Rogers holds
20 MHz of FDD and 10 MHz of TDD spectrum.

2G GSM and 3.5G / 4G HSPA+ subscribers

4G LTE subscribers

4G LTE subscribers

700 MHz

Unknown at this time. Participating in the 2014 auction

4G LTE subscribers

We also have access to additional spectrum through network sharing agreements:

NETWORK SHARING ARRANGEMENTS

Type of spectrum

Kind of venture

What it supports

2.3 GHz/3.5 GHz range

850 MHz, 1900 MHz AWS spectrum

Inukshuk is a joint operation in which we hold a 50% interest.
Inukshuk’s primary 2.3 GHz spectrum holdings are licences (20 MHz)
in Eastern Canada, including the key population centres in Southern
and Eastern Ontario and Southern Quebec, and other holdings across
the country. Inukshuk also holds 3.5 GHz (between 50-175 MHz) in
most of the major population centres across Canada. The arrangement
initially included 2500 MHz spectrum. This spectrum was distributed
equally to the partners late in 2012. The mobile and fixed new LTE
national network that is being constructed utilizes the jointly held
2.3 GHz and 3.5 GHz spectrum bands.

Three network-sharing arrangements to enhance coverage and
network capabilities:
(cid:129) with Manitoba Telecom Services, that covers 96 percent of the

population across Manitoba

Mobile and fixed wireless subscribers

3.5G / 4G HSPA+, 4G LTE subscribers

(cid:129) with TBayTel, that covers our combined base of customers in

3.5G / 4G HSPA+ subscribers

North Western Ontario

(cid:129) with Quebecor (Videotron) to develop LTE network across the

4G LTE subscribers

province of Quebec.

We have certain arrangements to buy additional spectrum, subject to regulatory approvals:

Type of spectrum

Transaction

AWS spectrum

AWS spectrum

Acquired an option to buy Shaw’s AWS spectrum holdings in 2014.
Not yet exercised and will require regulatory approvals.

Part of a larger strategic transaction with Videotron, which could
lead to the acquisition of Videotron’s Toronto AWS spectrum. If a
transaction does occur, it will require regulatory approvals.

Who it will support

4G LTE subscribers

4G LTE subscribers

38 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

COMPETITION
We compete on quality of service, scope of services, network coverage,
sophistication of wireless technology, breadth of distribution, selection
of devices, branding and positioning, and price.

(cid:129) Wireless technology: we were the first carrier in Canada to launch an
LTE network catering to customers seeking the increased capacity
and speed it provides. We compete with Bell, Telus MTS and Eastlink,
all of whom operate LTE networks and we expect competition to
grow over time as LTE becomes the prevailing technology in Canada.
We also compete with these providers and other regional providers
such as Wind Mobile, on HSPA and GSM networks and with
providers
like Wi-Fi
“hotspots”.

that use alternative wireless

technologies,

(cid:129) Product, branding and pricing: we compete nationally with Bell and
Telus. We also complete with newer entrants, various regional
players and resellers.

(cid:129) Distribution: we compete with other service providers for both
dealers and prime locations for our own stores as well as third party
retail distribution shelf space outlets.

(cid:129) Wireless networks and handset devices: the parity of wireless devices
across networks has dramatically transformed the competitive
landscape, and we expect this to continue and even intensify.
Consolidation among new entrants or with incumbent carriers could
alter the competitive landscape for Wireless regionally or nationally.
(cid:129) Spectrum: we are currently participating in an auction for 700 MHz
spectrum.
Industry Canada has also announced an auction for
additional 2500 MHz spectrum in 2015 in which we may be
restricted from participating in the geographic areas where we
already hold more than 40 MHz of 2500 MHz spectrum. The
outcomes of both of these auctions may increase competition.

WIRELESS FINANCIAL RESULTS

Operating revenue

Network revenue

Equipment sales

$ 6,748

$ 6,719

522

561

Operating revenue – Wireless

7,270

7,280

Operating expenses

Cost of equipment 1

Other operating expenses

(1,535)

(2,578)

(1,585)

(2,632)

(4,113)

(4,217)

Adjusted operating profit – Wireless

$ 3,157

$ 3,063

Adjusted operating profit margin as

% of network revenue

46.8% 45.6%

Additions to property, plant and equipment

$

865

$ 1,123

Data revenue included in network revenue

$ 3,175

$ 2,722

Data revenue as % of network revenue

47%

41%

1 Includes the cost of equipment sales and direct channel subsidies.

WIRELESS NETWORK REVENUE
(IN MILLIONS OF DOLLARS)

–

(7)

–

(3)

(2)

(2)

3

(23)

17

2013

2012

2011

$6,748

$6,719

$6,601

WIRELESS SUBSCRIBER RESULTS 1, 2

(Subscriber statistics in thousands,
except ARPU and churn)

Postpaid

Gross additions

Net additions

Total postpaid subscribers

Monthly churn

Monthly average revenue per user

(ARPU)

Prepaid

Gross additions

Net losses

Total prepaid subscribers

Monthly churn

ARPU

Blended ARPU

Years ended December 31
Chg

2012

2013

1,409

228

8,074

1,457

268

7,846

(48)

(40)

228

1.24% 1.29% (0.05)pts

$ 67.76

$ 69.30

$

(1.54)

525

(162)

627

(170)

1,429

1,591

(102)

8

(162)

3.85% 3.98% (0.13)pts

$ 15.64

$ 15.84

$ 59.58

$ 59.79

$

$

(0.20)

(0.21)

1 Does not include subscribers from our wireless home phone product.
2 ARPU, subscriber counts and subscriber churn are key performance indicators. See

“Key Performance Indicators”.

WIRELESS POSTPAID AND PREPAID SUBSCRIBERS
(IN THOUSANDS)

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2012

2011

Prepaid

Postpaid

2013

2012

2011

WIRELESS POSTPAID MONTHLY CHURN
(%)

2013

2012

2011

1,429

8,074

1,591

7,846

1,761

7,574

$67.76

$69.30

$70.26

1.24%

1.29%

1.32%

Operating Revenue
Our operating revenue depends on the size of our subscriber base, the
average revenue per user and revenue from equipment sales.

Higher Network Revenue
Network revenue includes revenue derived from voice and data services
from postpaid monthly fees, airtime, data usage, long distance charges,
optional service charges, inbound and outbound roaming charges and
certain fees, as well as prepaid usage for airtime, data and other
ancillary charges such as long distance.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 39

(In millions of dollars, except percentages)

Years ended December 31
2012 % Chg
2013

WIRELESS POSTPAID MONTHLY ARPU
($)

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Network revenue was higher this year compared to last year. This was
the net effect of:
(cid:129) higher data revenue related to an increase in subscriber levels and

higher usage of wireless data services

(cid:129) partially offset by our introduction of new lower priced US and
international roaming plans and rates which offer consumers more
value, and

(cid:129) the continued adoption of customer friendly simplified plans, which
often bundle in certain features like voicemail, caller ID and long
distance that we have charged for separately in the past.

Excluding the decline in US and international roaming revenue this year,
network revenue would have increased 1%.

this year mainly because of

Data revenue was 17% higher
the
continued penetration and growing use of smartphones, tablet devices
and wireless laptops, which increased the use of e-mail, wireless,
Internet access, text messaging and other wireless data services. Data
revenue represented approximately 47% of total network revenue this
year, compared to approximately 41% last year.

Postpaid churn was 1.24% this year, compared to 1.29% in 2012. The
lower churn rate is partly attributable to the new simplified plans and
the roaming plans we introduced.

Gross postpaid subscriber additions were 1.4 million this year, or 3%
lower than last year, which reduced net postpaid subscriber additions to
228,000, despite a lower postpaid churn. We believe the industry
transition from three year to two year plans resulting from the recent
adoption of the Canadian Radio-television and Telecommunications
Commission (CRTC) Wireless Code may have slowed our overall
wireless subscriber growth from the second half of the year. See
“Regulation in Our Industry” for more information on the Wireless
Code.

We activated and upgraded approximately 2.7 million smartphones this
year, compared to approximately 2.9 million in 2012. Approximately
34% of these were for new subscribers. The decrease was mainly
because there was a 10% reduction in hardware upgrades by existing
subscribers during the year, which we also believe is at least partly due
to the move from three to two year contracts and the associated pricing
changes.

The percentage of subscribers with smartphones increased to 75% of
our overall postpaid subscriber base, compared to 69% at the end of
2012. Smartphone subscribers typically generate significantly higher
ARPU and are less likely to churn.

SMARTPHONES AS A PERCENTAGE OF POSTPAID SUBSCRIBERS
(%)

2013

2012

2011

75%

69%

56%

WIRELESS DATA REVENUE
(IN MILLIONS OF DOLLARS)

2013

2012

2011

DATA REVENUE PERCENT OF BLENDED ARPU
(%)

2013

2012

2011

$3,175

$2,722

$2,325

47%

41%

35%

Lower Equipment Sales
Equipment sales (net of subsidies) include revenue from sales to:
(cid:129) independent dealers, agents and retailers
(cid:129) directly to subscribers through fulfillment by Wireless’ customer

service groups, websites, telesales and corporate stores.

Revenue from equipment sales was lower this year, mainly because
fewer existing subscribers upgraded their devices and there were fewer
gross activations.

Lower Operating Expenses
We assess operating expenses in two categories:
(cid:129) the cost of wireless handsets and equipment
(cid:129) all other expenses involved in day-to-day operations, to service

existing subscriber relationships and attract new subscribers.

The cost of equipment was $50 million lower than last year, or 3%,
mainly because fewer existing subscribers upgraded hardware and
fewer new customers were added during the year as discussed above.
We activated and upgraded fewer devices compared to 2012.

Total customer retention spending (including subsidies on handset
upgrades) was $939 million, 0.3% lower than last year. The reduction
was mainly because fewer existing subscribers upgraded their hardware
as discussed above, which we partially attribute to the recent shift to
two year contracts.

Other operating expenses (excluding retention spending), were down
slightly from 2012, due to a continued focus on cost productivity
initiatives we are implementing across various functions.

Higher Adjusted Operating Profit
Adjusted operating profit was 3% higher this year compared to last
year because of continued growth of wireless data, our improvements
in cost management and efficiency and lower volumes of hardware
sales and upgrades. Adjusted operating profit margin as a percentage
of network revenue increased this year to 46.8% from 45.6% in 2012.

WIRELESS ADJUSTED OPERATING PROFIT
(IN MILLIONS OF DOLLARS)

The decrease in prepaid subscriber net additions was mainly because of
increasing competition at the lower end of the wireless market where
prepaid products are mainly sold.

Blended ARPU was down slightly this year compared to last year because
the voice component declined at a faster rate than the data component
increased.

2013

2012

2011

40 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

$3,157

$3,063

$3,036

CABLE

ONE OF CANADA’S LARGEST PROVIDERS OF CABLE
TELEVISION, HIGH-SPEED INTERNET AND
PHONE SERVICES
(cid:129) 2.1 million television subscribers – approximately 31.4% of

Canadian cable television subscribers

(cid:129) 2.0 million high-speed Internet subscribers
(cid:129) 1.2 million telephony subscribers
(cid:129) a network that passes approximately 4 million homes in

Ontario, New Brunswick and Newfoundland.

PRODUCTS AND SERVICES
Our advanced digital two-way hybrid fibre-coaxial network provides a
leading and innovative selection of digital television and online viewing,
high-speed broadband Internet access, and cable telephony services:
(cid:129) programming includes high-definition television (HDTV)
(cid:129) on-demand, including movies, television series and events
(cid:129) personal video recorders (PVRs) and Whole Home PVR
(cid:129) time-shifted programming
(cid:129) digital specialty, multicultural and sports programming
(cid:129) Rogers Anyplace TV and Anyplace TV Home Edition for viewing on

smartphones, tablets and personal computers.

Cable Television generates service revenue from three areas:
(cid:129) digital cable – includes digital channel service fees, including premium
and specialty service subscription fees, pay per view service fees and
video on demand service fees

(cid:129) analog cable – includes basic cable service fees plus extended basic
(or tier) service fees and access fees for use of channel capacity by
third parties

(cid:129) rental of digital cable set-top terminals.

revenue includes monthly subscription and additional use
Internet
service revenues from residential, small business and wholesale Internet
access subscribers and modem rental fees.

Cable Telephony revenue includes revenues from residential and small
business local telephony service, calling features such as voicemail and
call waiting, and long-distance.

DISTRIBUTION
We distribute our cable products using various channels including:
(cid:129) company-owned Rogers retail stores
(cid:129) customer self-serve rogers.com, ecommerce sites
(cid:129) Rogers call centres, outbound telemarketing, door-to-door agents
(cid:129) major retail chains
(cid:129) an extensive network of third party retail locations.

EXTENSIVE NETWORK
Rogers has an expansive fibre and hybrid fibre coaxial network
infrastructure that provides consumers, businesses and governments in
Ontario, New Brunswick and Newfoundland with a range of
including video, broadband Internet, voice
communications services,
and data networking.

The network is structured to optimize performance and reliability and to
allow for the simultaneous delivery of video, voice and Internet over a
single platform. It is generally constructed in rings that interconnect
with distribution hubs, minimizing disruptions that can result from fibre
cuts and other events.

2013 CABLE SERVICE REVENUE MIX
(%)

3
$ .5

BILLION

TELEVISION  52%

INTERNET  33%

PHONE  15%

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is

sub-divided into smaller

The network
clusters of homes
interconnected at a central node. The node is reached by fibre optic
cable and in turn from the node to the home, video, voice and
broadband services are delivered using 860 MHz of spectrum over
coaxial cable.

We continually upgrade the network to improve capacity, enhance
performance and introduce new features and functionality. For
example, we invest in:
(cid:129) further segmenting our network nodes to reduce the number of

homes in each node

(cid:129) improving video signal compression by moving to more advanced

video protocols

(cid:129) improving channel and on-demand capacity by introducing new

technology like switched digital video

(cid:129) increasing Internet speed with data over cable service interface
specifications (DOCSIS 3.0), which now offers speeds of up to
250 Mbps, setting the foundation for even higher speeds

(cid:129) increasing the fibre to the home (FTTH) footprint by connecting to

more homes directly to fibre.

In 2012, we began transitioning customers still receiving television
signals over our analog broadcast channels to all-digital services, freeing
up significant cable network capacity for additional
features and
services. The analog to digital subscriber migration will continue to
strengthen the customer experience and, once complete (expected in
2015), will allow us to reclaim significant amounts of network capacity
and reduce network operating and maintenance costs. The migration
from analog to digital requires additional spending because it involves
fitting analog homes with digital converters and removing existing
analog filtering equipment.

Broadband Internet service is provided using the DOCSIS 3.0 standard
which combines multiple RF channels onto one access into the
customer premise, delivering exceptional performance. The bandwidth
of our internet service offerings has increased 50 fold in the last
10 years as we bring new technology to market when it becomes
available. This
investing in our networks and
demonstrating the capability to deploy best in class service is one of our
key strategies to ensure we stay competitive with other service providers
that provide internet service into homes and business over copper
facilities.

track record of

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 41

 
 
 
(cid:129) various resellers using wholesale telco DSL and cable Third Party

(Subscriber statistics in thousands)

MANAGEMENT’S DISCUSSION AND ANALYSIS

Voice-over-cable telephony services are provided over a dedicated
DOCSIS network. Our offerings ensure a high quality of service by
including network redundancy as well as network and customer
premise backup powering. Our cable telephony service includes a rich
set of features, such as TV Call Display, three-way calling and Home &
Away™ voicemail that allows customers to be notified of and listen to
their voicemail over MMS or the Web. In addition, we offer a wireless
alternative to a fixed-line service.

COMPETITION
Cable television competes:
(cid:129) increasingly with alternative, Canadian multi-channel Broadcasting
including Bell TV, Shaw Direct,

Distribution Undertakings (BDUs),
satellite TV services, and Internet Protocol television
television signals
local and regional broadcast
received directly through antennas, and the illegal reception of
US direct broadcast satellite services

(cid:129) with over-the-air

(cid:129) with television shows and movies streaming over

the Internet

through providers like Netflix and Apple TV.

Cable Internet competes with other ISPs that offer residential and
commercial dial-up and high-speed Internet access services. Rogers
Hi-Speed Internet services compete directly with:
(cid:129) Bell’s DSL Internet service in Ontario
(cid:129) Bell Aliant’s DSL/fibre and FTTH Internet services in New Brunswick

and Newfoundland

Internet Access (TPIA) services in local markets.

Cable telephony competes with:
(cid:129) Bell’s wireline phone service in Ontario
(cid:129) Bell Aliant’s wireline phone service in New Brunswick and

Newfoundland and Labrador

(cid:129) ILEC local

loop resellers (such as Primus) as well as VoIP service
providers (such as Vonage and Skype) riding over the Internet access
services of ISPs

(cid:129) Wireless home phone products.

ACQUISITION
In January 2013, we announced a multi-part strategic transaction with
Shaw to acquire Mountain Cable (Shaw’s cable system in Hamilton,
Ontario), and to secure an option to purchase Shaw’s Advanced
Wireless Services spectrum holdings in 2014. As part of the agreement,
we sold our one-third equity interest in the TVtropolis specialty TV
channel to Shaw. Mountain Cable provides cable television, Internet
and telephony services to an area covering approximately 59,000
homes in and around Hamilton, Ontario. On May 1, 2013, we closed on
a portion of the multi-part agreement with Shaw to buy 100% of
Mountain Cable, and paid $398 million, according to the terms of the
agreement.

42 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

CABLE FINANCIAL RESULTS

(In millions of dollars, except percentages)

20131

Years ended December 31
% Chg

2012

Operating revenue

Television

Internet

Phone

Service revenue

Equipment sales

Operating revenue – Cable

Operating expenses

Cost of equipment

$ 1,809

$ 1,868

1,159

498

3,466

9

3,475

998

477

3,343

15

3,358

(3)

16

4

4

(40)

3

(6)

(20)

(70)

Other operating expenses

(1,751)

(1,733)

(1,757)

(1,753)

Adjusted operating profit – Cable

$ 1,718

$ 1,605

1

–

7

Adjusted operating profit margin
Additions to property, plant and

equipment

49.4%

47.8%

1,105

832

33

1 Results of operations include Mountain Cable’s operating results as of May 1, 2013

(the date of acquisition).

CABLE SUBSCRIBER RESULTS 1

Cable homes passed
Television

Net losses

Total television subscribers 2

Internet

Net additions

Total Internet subscribers 2

Phone

Net additions

Total phone subscribers 2

Total service units 2,3

Net additions (losses)

Total service units

Years ended December 31
Chg

2012

3,810

168

(83)

2,214

73

1,864

23

1,074

13

5,152

(44)

(87)

(10)

97

19

79

(35)

89

2013

3,978

(127)

2,127

63

1,961

42

1,153

(22)

5,241

1 Subscriber count is a key performance indicator. See “Key Performance Indicators”.
2 On May 1, 2013, we acquired 40,000 television subscribers, 38,000 digital cable
households, 34,000 cable high-speed Internet subscribers and 37,000 cable telephony
lines from our acquisition of Mountain Cable. These subscribers are not included in
net additions, but do appear in the ending total balance for December 31, 2013. The
acquisition also increased homes passed by 59,000.
3 Includes television, Internet and phone subscribers.

CABLE SUBSCRIBER BREAKDOWN 
(IN THOUSANDS)

2013

2012

2011

Phone

Internet

Television

1,153

1,961

2,127

1,074

1,864

2,214

1,052

1,793

2,297

Higher Operating Revenue
Overall Cable revenue grew 3% this year compared to last year, the net
result of:
(cid:129) continued growth in subscribers for our Internet and phone products
(cid:129) the May 2013 acquisition of Mountain Cable
(cid:129) partially offset by television subscriber losses.

Lower Television Revenue
Revenue from television was 3% lower this year, compared to 2012,
the net result of:
(cid:129) the year-over-year decline in television subscribers
(cid:129) the impact of promotional and retention pricing activity associated

with heightened pay TV competition from IPTV offerings

(cid:129) partially offset by pricing increases during the year and the acquisition

of Mountain Cable.

We continue to offer competitive strategic bundling and retention
initiatives to transition portions of the subscriber base to term contracts.

The digital cable subscriber base represents 84% of our total television
subscribers, compared to 80% at the end of 2012. We believe that the
larger selection of digital content, video on-demand, HDTV and PVR
equipment combined with the ongoing analog to digital conversion
initiative continues to contribute to the increasing penetration of the
digital subscriber base as a percentage of our total television subscriber
base.

Higher Internet and Subscribers
Internet revenue increased by 16% in 2013, compared to last year, the
result of a larger Internet subscriber base, general movement to higher
end speed and usage tiers and changes in Internet service pricing. The
increase was also affected by the timing and mix of promotional
programs.

Our Internet customer base is approximately 2.0 million subscribers, and
Internet penetration represents:
(cid:129) 92% of our television subscribers, compared to 84% for 2012
(cid:129) 49% of the homes passed by our cable network; or the same as

2012.

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CABLE TOTAL REVENUE
(IN MILLIONS OF DOLLARS)

INTERNET SUBSCRIBERS AND INTERNET 
PENETRATION OF HOMES PASSED % 

(IN THOUSANDS)

2013

2012

2011

$3,475

$3,358

$3,309

2013

2012

2011

49%

49%

48%

1,961

1,864

1,793

CABLE SERVICE REVENUE BREAKDOWN
(IN MILLIONS OF DOLLARS)

DIGITAL HOUSEHOLDS AND DIGITAL PENETRATION
OF TELEVISION CUSTOMERS % 

(IN THOUSANDS)

2013

2012

2011

Phone

Internet

Television

$498

$1,159

$1,809

$477

$998

$1,868

$478

$926

$1,878

2013

2012

2011

84%

1,789

80%

1,768

77%

1,777

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 43

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Higher Cable Telephony Revenue and Growing Subscriber Base
Phone revenue was 4% higher in 2013, compared to last year, the net
result of:
(cid:129) higher phone subscriber base
(cid:129) partially offset by higher promotional pricing activity.

Phone subscribers grew 7% in 2013, compared to last year and represent:
(cid:129) 54% of our television subscribers, compared to 49% last year
(cid:129) 29% of the homes passed by our cable network, compared to 28%

last year.

Lower Equipment Sales
Equipment sales include revenues generated from the sale of digital
cable set-top terminals and Internet modems.

Lower equipment revenue this year compared to 2012 reflects the
reduction of cable boxes sales versus rentals.

Discontinued Operations
In 2012, we closed our Video store operations, which offered DVD and
video game rentals of equipment and sales in many of our corporate-
owned retail locations. The results of the Video business were treated as
discontinued operations for accounting and reporting purposes. See
“Review of Consolidated Performance”.

Higher Operating Expenses
We assess Cable operating expenses in three categories:
(cid:129) the cost of equipment sales (cable digital set-top box and Internet

modem equipment)

(cid:129) the cost of programming
(cid:129) all other expenses involved in day-to-day operations, to service

existing subscriber relationships and attract new subscribers.

Overall operating expenses increased slightly this year compared to last
year mainly due to:
(cid:129) operating expenses generated by Mountain Cable which we acquired

earlier this year

(cid:129) higher investments in customer care and network
(cid:129) partially offset by savings from improvements in our cost structure

and productivity and lower subscriber additions.

Higher Adjusted Operating Profit
Adjusted operating profit was 7% higher this year mainly the net result
of higher service revenue, partially offset by higher operating expenses.
The increase in the adjusted operating profit margin reflects a
continued shift in product mix to the higher margin Internet and phone
products combined with efficiency gains. This increased our adjusted
operating profit margin to 49.4%, compared to 47.8% in 2012.

Excluding the results of Mountain Cable which we acquired in the
second quarter of 2013:
(cid:129) revenue would have been 2% higher this year compared to last year,

instead of 3% higher as reported

(cid:129) adjusted operating profit would have been 5% higher this year

compared to last year, instead of 7% higher as reported.

CABLE TELEPHONY SUBSCRIBERS AND CABLE TELEPHONY 
PENETRATION OF HOMES PASSED % 

(IN THOUSANDS)

CABLE ADJUSTED OPERATING PROFIT 
AND CABLE ADJUSTED PROFIT MARGIN % 

(IN MILLIONS OF DOLLARS)

2013

2012

2011

29%

28%

28%

1,153

1,074

1,052

2013

2012

2011

49.4%

47.8%

46.8%

$1,718

$1,605

$1,549

44 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

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BUSINESS SOLUTIONS

2013 BUSINESS SOLUTIONS SERVICE REVENUE MIX
(%)

terms,

supported by

Years ended December 31

(In millions of dollars, except percentages)

2013 1

2012 % Chg

NETWORK
Business Solutions is supported by Rogers networks and a dedicated
business support network monitoring team that provides Business
Solutions customers with proactive network monitoring and problem
resolution.

Operating revenue

Next generation

Legacy

Service revenue

Equipment sales

LEADING-EDGE COMMUNICATIONS SERVICES TO
CANADIAN BUSINESSES
(cid:129) sells to medium and large enterprises, governments and

financial institutions amongst others
(cid:129) 7,298 on-net fibre connected buildings
(cid:129) fibre passes next to an additional 20,014 near-net buildings.

SERVICES THAT MEET THE INCREASING DEMANDS OF
TODAY’S CRITICAL BUSINESS APPLICATIONS
(cid:129) voice, data networking, Internet protocol (IP) and ethernet services
over multiservice customer access devices that allow customers to
scale and add services such as private networking, Internet, IP voice
(SIP) and cloud solutions which blend seamlessly to grow with their
business requirements

(cid:129) optical wave, Internet, ethernet and multi-protocol

label switching
(MPLS) services provide scalable and secure metro and wide area
private networking that enable and interconnect critical business
applications for businesses that have one or many offices, data
centres or points of presence (as well as cloud applications) across
Canada

(cid:129) extensive wireless and cable access networks services for primary,

bridging and back-up connectivity

(cid:129) contracts are typically for 1 to 5 year
comprehensive service level agreements.

DISTRIBUTION
Our enterprise and carrier wholesale sales team sells Business Solutions
services to Canadian business and public sector telecom customers. An
third-party channel distributors deal with IT
extensive network of
integrators, consultants, local service providers and other indirect sales
relationships. This diverse approach gives greater breadth of coverage
and sustains strong sales growth for next generation services.

COMPETITION
A number of different players in the Canadian market compete for
enterprise network and communications services. There are relatively
few national providers, but each market has its own competitors that
usually focus on the geographic markets where they have the most
extensive networks.

In the wireline voice and data market, we compete with facilities and
non-facilities-based telecommunications service providers.
In markets
where we own network infrastructure, we compete with incumbent
fibre-based providers. The following are our main competitors, but
there are also regional competitors:
(cid:129) Ontario: Bell, Cogeco Data Services and Allstream
(cid:129) Quebec: predominantly Bell and Videotron
(cid:129) Atlantic Canada: Bell Alliant and Eastlink.
(cid:129) Western Canada: Shaw and Telus

$0.36

BILLION

NEXT GENERATION  59%

LEGACY  41%

ACQUISITIONS
We made two major acquisitions this year that allow Business Solutions
to further enhance its suite of enterprise-level data centre and cloud
computing services, enabling Canadian businesses to benefit from a
single provider able to ensure end-to-end security and reliability of
critical business applications.
(cid:129) Blackiron (from Primus Telecommunications Canada Inc.)

for

$198 million on April 17, 2013

(cid:129) Pivot Data Centres for $158 million on October 1, 2013.

BUSINESS SOLUTIONS FINANCIAL RESULTS

$

213

149

362

12

374

$

162

183

345

6

351

(268)

(262)

31

(19)

5

100

7

2

19

75

Operating revenue – Business Solutions

Operating expenses

Adjusted operating profit – Business

Solutions

$

106

$

89

Adjusted operating profit margin

28.3% 25.4%

Additions to property, plant and equipment

$

107

$

61

1 Results of operations include Blackiron’s operating results as of April 17, 2013 and

Pivot Data Centres as of October 1, 2013 (the dates of acquisition).

BUSINESS SOLUTIONS SERVICE REVENUE BREAKDOWN
(IN MILLIONS OF DOLLARS)

2013

2012

2011

Legacy

Next Generation

$149

$213

$183

$162

$271

$128

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 45

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Business Solutions generates revenue from services and equipment
sales.

Next generation revenue is generated by the provision of high-speed,
high-reliability data and voice communications, provided on Rogers
advanced IP and Ethernet and Cloud platforms and mainly over the
extensive Rogers fibre, cable and wireless networks. Next generation
revenue also includes Data Centre services revenue from the 2013 dates
of business acquisitions.

Legacy revenue is generated mainly by long distance, switched voice
services and lower speed data communications, provided over TDM and
end of life data platforms with client access primarily delivered through
the use of third-party networks and tariffed ILEC services.

Business Solutions continues to focus mainly on next generation IP-
based services, and on leveraging higher margin on-net and near-net
service revenue opportunities, using existing network facilities to
expand offerings to the medium and large sized enterprise, public
sector and carrier markets. Next generation services now represent 59%
of total service revenue.

Revenue from the lower margin off-net legacy business generally
includes local and long-distance voice services and legacy data services
which often use facilities that are leased rather than owned.

recent data centre business acquisitions, Business
Following our
Solutions is now also focused on data centre colocation, hosting, cloud
and disaster recovery services.

Higher Operating Revenue
Operating revenue was 7% higher this year compared to last year, the
net result of:
(cid:129) higher revenue from next generation services, which grew by 31%,
reflecting the impact of our acquisitions of Blackiron and Pivot Data
Centres

(cid:129) continued execution of our plan to grow higher margin on-net and

next generation IP-based services revenue

(cid:129) partially offset by ongoing decline in the legacy voice and data
business, a trend management expects to continue as customers
move to faster and more reliable IP services.

Higher Operating Expenses
We assess Business Solutions operating expenses in two categories:
(cid:129) the cost of operating and maintaining telecom and data networking

equipment

(cid:129) all other expenses involved in day-to-day operations, to service

existing subscriber relationships and attract new subscribers.

Operating expenses were higher this year, the net result of:
(cid:129) higher expenses related to our data centre acquisitions
(cid:129) partially offset by expected lower legacy service-related costs related
to lower volumes and customer levels and ongoing initiatives to
improve costs and productivity.

Higher Adjusted Operating Profit
Adjusted operating profit was 19% higher this year because of the
contribution of new data centres, the ongoing growth in the higher
margin on-net next generation business and cost efficiencies.

Excluding the impact of
acquisitions:
(cid:129) operating revenue would have been 3% lower this year compared to

the Blackiron and Pivot Data Centres

last year, instead of 7% higher as reported

(cid:129) adjusted operating profit would have been 11% higher this year

compared to last year, instead of 19% higher as reported

We continue to work on data centre business integration and the
optimization of Business Solutions’ overall cost structures.

BUSINESS SOLUTIONS ADJUSTED OPERATING PROFIT
(IN MILLIONS OF DOLLARS)

2013

2012

2011

$106

$89

$86

46 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

MEDIA

DIVERSIFIED CANADIAN MEDIA COMPANY
We have a broad portfolio of media properties, which most
significantly includes:
(cid:129) category-leading television and radio broadcasting properties
(cid:129) multi-platform shopping
(cid:129) publishing including Next Issue Canada
(cid:129) digital media
(cid:129) sports media and entertainment
(cid:129) exclusive 12-year licensing agreement with the NHL to

broadcast all national live hockey games within Canada in
multiple languages on all platforms beginning with the 2014-
2015 season.

2013 MEDIA REVENUE MIX
(%)

$1.7

BILLION

TELEVISION  42%

THE SHOPPING CHANNEL  17%

SPORTS ENTERTAINMENT  14%

PUBLISHING  14%

RADIO  13%

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A NETWORK OF MEDIA ASSETS THAT REACHES CANADIANS COAST-TO-COAST

Radio

Television

Publishing

We operate more than 50 AM and FM radio stations in markets across Canada, including popular radio brands such as 98.1 CHFI,
680 News, Sportsnet 590, The FAN, KISS 92.5, JACK FM and SONiC.

We operate several conventional and specialty television networks:
(cid:129) City network, which together with affiliated stations, has distribution to over 80% of Canadian households
(cid:129) OMNI multicultural television stations
(cid:129) Specialty channels that include Outdoor Life Network, The Biography Channel (Canada), G4 Canada and FX (Canada)
(cid:129) Sportsnet’s four regional networks and Sportsnet One, Sportsnet World and Sportsnet 360
(cid:129) The Shopping Channel, Canada’s only national televised shopping channel which generates a significant and growing portion of its

revenues from online sales.

(cid:129) We publish many well-known consumer magazines such as Maclean’s, Chatelaine, Flare, Hello! Canada and Canadian Business
(cid:129) We are a leading publisher of marketing, medical, financial and trade publications
(cid:129) We also have a broad digital presence with a number of online publications, and are extending content across new platforms
(cid:129) We deliver exclusive and unlimited access to a catalogue of more than 100 premium Canadian and US magazine titles through Next

Issue Canada digital magazine service offering.

Digital Media

Sports Entertainment

Our online and mobile digital media platforms include digital advertising across websites and mobile platforms, digital content
subscriptions, and commerce solutions.

We own the Toronto Blue Jays, Canada’s only Major League Baseball team, and the Rogers Centre event venue, which hosts the
Toronto Blue Jays’ home games and other professional league games, concerts, trade shows and special events.

COMPETITION
Our radio stations compete mainly with individual stations in local
markets, but they also compete:
(cid:129) nationally with other large radio operators, including satellite radio
operator Sirius/XM, the CBC, Bell Media and Corus Entertainment
(cid:129) with other media, including newspapers, magazines, television and

outdoor advertising

(cid:129) with new technologies such as online web information services,
music downloading, portable media players and online music
streaming services.

The Shopping Channel competes with:
(cid:129) retail stores, catalogue, Internet and direct mail retailers
(cid:129) infomercials that sell products on television
(cid:129) other television channels, for channel placement, viewer attention

and loyalty.

Our magazines and other publications compete for readership and
advertisers with:
(cid:129) other Canadian magazines
(cid:129) foreign, mostly US, titles that sell in significant quantities in Canada
(cid:129) online information and entertainment websites.

Television and specialty services compete for viewers and advertisers
with:
(cid:129) other Canadian television stations that broadcast

local
markets,
including those owned and operated by the CBC, Bell
Media and Shaw Media, some of which have greater national
coverage

in their

(cid:129) other specialty channels
(cid:129) other distant Canadian signals and US border stations given the time-

shifting capacity available to digital subscribers

(cid:129) other media, including newspapers, magazines, radio and outdoor

advertising

(cid:129) content available on the Internet.

Competition in Sports Entertainment includes:
(cid:129) other Toronto professional teams, for attendance at Blue Jays games
(cid:129) other Major League Baseball teams, for Blue Jays players and fans
(cid:129) other local sporting and special event venues.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 47

 
 
 
MEDIA FINANCIAL RESULTS

(In millions of dollars, except percentages)

2013 1

2012

% Chg

Years ended December 31

Operating revenue – Media

$ 1,704

$ 1,620

Operating expenses

(1,543)

(1,430)

5

8

Adjusted operating profit – Media

$

161

$

190

(15)

Adjusted operating profit margin

9.4%

11.7%

Additions to property, plant and equipment

$

79

$

55

44

1 Results of operations include theScore’s operating results as of April 30, 2013 (the

date of acquisition).

MEDIA REVENUE
(IN MILLIONS OF DOLLARS)

2013

2012

2011

$1,704

$1,620

$1,611

Higher Operating Revenue
Media generates revenue in five areas:
(cid:129) advertising sales across its television, radio, publishing and digital

media properties

(cid:129) circulation
(cid:129) subscriptions
(cid:129) retail product sales
(cid:129) ticket sales, receipts of MLB revenue sharing and concession sales

associated with Rogers Sports Entertainment.

Operating revenue was 5% higher this year, mainly because of:
(cid:129) higher

subscription and advertising revenue generated by the
theScore, and
including the acquisition of

Sportsnet properties,
overall growth in distribution of our other specialty channels

(cid:129) higher advertising revenue of $21 million resulting from timing of
NHL hockey games. Advertising revenue last year was lower than
normal due to the NHL player lockout which resulted in no NHL
games being aired, and higher than normal this year due to the
compressed 2012-2013 season which started in January 2013 and
the
the compressed 2013-2014 NHL schedule in advance of
upcoming winter Olympics

(cid:129) higher attendance and merchandise sales at Blue Jays games
(cid:129) higher sales at The Shopping Channel.

The increases in revenue were partially offset by continuing volatility in
advertising spending across most industry sectors, driven by a continued
slow economy.

MANAGEMENT’S DISCUSSION AND ANALYSIS

ACQUISITIONS
(cid:129) Closed our agreement to acquire Metro 14 Montreal for $10 million
on February 4, 2013, and relaunched the station as City Montreal,
expanding the City broadcast TV network into the largest market in
Quebec and increasing the City television network reach to over
80% of Canadian households.

(cid:129) Finalized our purchase of theScore, Canada’s third largest specialty
sports channel, for $167 million. We later rebranded theScore as
Sportsnet 360.

NHL
(cid:129) Advanced our strategy of delivering highly sought-after sports
content anywhere, anytime, on any platform and strengthening the
value of our sports brand by entering into an exclusive 12-year
licensing agreement with the NHL which begins with the 2014-2015
season and grants Rogers the following:

-

-

-
-

-

-

-
-

-
-

linear and digital highlights,

rights across television broadcasts, wireless and

national
mobile tablets and Internet streaming
national rights to all regular season games, all playoff games
and the Stanley Cup Final, and all special events and non-
game events (e.g. NHL All-Star Game, NHL Draft) – in multiple
languages
out-of-market rights for all regional games
ownership of all
condensed games and video archives
NHL broadcast assets: Rogers to operate NHL Centre Ice and
NHL Game Centre Live
sponsorship rights to the NHL Shield logo as an official partner
of the NHL
Canadian representation of ad sales for NHL.com
ownership of all commercial
broadcasts
rights to sublicense broadcasting rights to TVA and CBC
rights to use the Hockey Night In Canada brand through the
CBC sublicense agreement.

inventories for the television

including

Through this agreement, Rogers plans to provide Canadians with a
unique viewing experience that will feature expanded pre- and post-
game coverage of
regular season and playoff games and other
enhanced NHL content. We expect this agreement to drive Sportsnet
subscriber growth and to provide highly sought after content
in
multiple languages across all of Rogers’ platforms.

48 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Lower Adjusted Operating Profit
Adjusted operating profit was down compared to last year mainly
because of revenue and expenses changes described above.

Excluding the impact of the 2012 NHL lockout and the compressed NHL
schedule:
(cid:129) operating revenue would have been 4% higher this year compared

to last year, instead of 5% higher as reported

(cid:129) adjusted operating profit would have been 7% higher this year

compared to last year, instead of 15% lower as reported.

Excluding the acquisition of theScore:
(cid:129) operating revenue would have been 4% higher this year compared

to last year, instead of 5% higher as reported

(cid:129) adjusted operating profit would have been 19% lower this year

compared to last year, instead of 15% lower as reported.

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Higher Operating Expenses
We assess Media operating expenses in four areas:
(cid:129) the cost of broadcast content (including sports programming)
(cid:129) the cost of retail products sold by The Shopping Channel and Sports

Entertainment

(cid:129) Blue Jays player payroll
(cid:129) all other expenses involved in day-to-day operations.

Operating expenses were 8% higher than 2012, mainly because of
higher programming costs at Sportsnet, higher Toronto Blue Jays player
salaries, higher merchandise spending at The Shopping Channel and
costs associated with our launch of Next Issue Canada.

The higher programming costs this year are a combination of lower
costs in 2012 because of the NHL player lockout, and higher costs this
year because more hockey games than normal were aired because of
the compressed NHL hockey schedule due in part to upcoming winter
Olympics. Approximately $62 million of Media’s year over year increase
in operating expense this year resulted from the 2012 NHL lockout and
the timing of games aired in 2013. Player salaries at the Toronto Blue
Jays were $34 million higher this year.

MEDIA ADJUSTED OPERATING PROFIT
(IN MILLIONS OF DOLLARS)

2013

2012

2011

$161

$190

$180

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 49

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

ADDITIONS TO PROPERTY, PLANT AND EQUIPMENT

Additions to property, plant and equipment include costs associated
with acquiring and placing property, plant and equipment into service.
The telecommunications business requires extensive and continual
investments, including investment in new technologies and expansion
of geographical reach and capacity capital.

Management focuses on the planning, funding and management of
additions
to property, plant and equipment, because they are
significant, and have a material impact on our cash flow.

Additions to property, plant and equipment before related changes to
non-cash working capital represent capital assets that we actually took
title to and were ready for use in the period. We believe that this
measure best reflects our cost of property, plant and equipment in a
given period, and is a simpler measure for comparing between periods.

(In millions of dollars, except percentages)

2013

2012 % Chg

Year ended December 31

Additions to property, plant and equipment

Wireless

Cable

Business Solutions

Media
Corporate

Total additions to property, plant and

equipment

Capital intensity 1

$

865

$ 1,123

(23)

1,105

107

79
84

832

61

55
71

$ 2,240

$ 2,142

33

75

44
18

5

17.6% 17.2% 0.4 pts

1 Capital intensity is a key performance indicator. See “Key Performance Indicators”.

2013 ADDITIONS TO PROPERTY, PLANT AND EQUIPMENT
(%)

$2.2

BILLION

CABLE  49%

WIRELESS  39%

BUSINESS SOLUTIONS  5%
MEDIA  4%
CORPORATE  3%

WIRELESS
Wireless additions were 23% lower this year compared to last year
because we invested significantly less in HSPA capacity and spent less
on deployment of our LTE network, offset by higher investments to
improve the quality and coverage of the wireless network. Our LTE
network reached approximately 73% of Canada’s population as at
December 31, 2013.

CABLE
Cable additions were higher this year compared to last year because of
the timing of initiatives related to service enhancements, reflecting
increasing our investment in improving our video and Internet platforms
related to the rollout of
and in customer premise equipment
NextBox 2.0 and NextBox 3.0 digital set-top boxes and continuation of
the ongoing analog to digital subscriber migration.

Migrating subscribers from analog to digital will continue to strengthen
the customer experience and is allowing us to reclaim significant
amounts of network capacity and reduce network operating and
maintenance costs. This effort requires additional spending because it
involves fitting analog homes with digital converters and removing
existing analog filtering equipment from the network.

BUSINESS SOLUTIONS
Business Solutions additions were higher this year compared to last year
because we spent more on expanding customer specific networks, and
because of capital investments made by Blackiron Data and Pivot Data
Centres which we acquired this year.

MEDIA
Media additions increased this year compared to last year because of
higher expenditures on digital and broadcast facilities.

50 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

REVIEW OF CONSOLIDATED PERFORMANCE

This section discusses our consolidated operating income, net income
and other expenses that do not form part of the segment discussions
above.

(In millions of dollars)

Years ended December 31
2012 % Chg
2013

Adjusted operating profit 1

$ 4,993

$ 4,834

Stock-based compensation expense

Restructuring, acquisition and other expenses

Depreciation and amortization
Impairment of assets

Operating income 2

Finance costs
Other income (expense)

Income before income taxes
Income tax expense

(84)

(85)

(77)

(92)

(1,898)
–

(1,819)
(80)

2,926

2,766

(742)
81

2,265
(596)

(671)
250

2,345
(620)

Net income from continuing operations

1,669

1,725

3

9

(8)

4
n/m

6

11
(68)

(3)
(4)

(3)

Loss from discontinued operations

–

(32)

n/m

Net income

$ 1,669

$ 1,693

(1)

1 Adjusted operating profit is a non-GAAP measure and should not be considered as a
substitute or alternative for GAAP measures. It is not a defined term under IFRS and
does not have a standard meaning, so may not be a reliable way to compare us to
other companies. See “Non-GAAP Measures” for information about these measures,
including how we calculate them.

2 As defined. See “Additional GAAP Measures”.
n/m: not meaningful.

Adjusted Operating Profit
Please see “2013 Financial Results” for a discussion of the increase in
adjusted operating profit this year.

Stock-Based Compensation Expense
Our stock-based compensation expense for stock options (including
stock appreciation rights), restricted share units and deferred share units
is generally determined by:
(cid:129) vesting of stock options and share units
(cid:129) changes in the market price of RCI Class B shares
(cid:129) offset by the impact of the stock-based compensation derivative
instruments that offset a portion of the price appreciation risk for our
stock-based compensation program starting March 2013. See
Equity
“Financial Risk Management” for
Derivatives.

information about

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Stock-based compensation expense increased to $84 million from
$77 million in 2012. Stock-based compensation of $84 million was
mainly the result of the vesting of share-based options and units and
the increase in the RCI Class B share price during the first two months
of this year prior to entering into the Equity Derivatives.

We had a liability of $164 million at December 31, 2013 (2012 – $195
million) related to stock-based compensation recorded at its fair value,
including stock options, restricted share units and deferred share units.

We paid $101 million in 2013 (2012 – $76 million) to holders of stock
options, restricted share units and deferred share units upon exercise.
All stock options holders exercised their stock options through optional
share appreciation rights (SARs). We use derivative instruments from
time to time to manage our exposure to market-based fluctuations in
our stock-based compensation expense.

Restructuring, Acquisition and Other Expenses
Restructuring, acquisition and other expenses associated with initiatives
aimed at improving our cost structure mainly included:
(cid:129) $53 million in severance costs associated with the targeted

restructuring of our employee base (2012 – $89 million)

(cid:129) $32 million in acquisition transaction costs (2012 – $3 million).

Depreciation and Amortization Expense

(In millions of dollars)

Depreciation

Amortization

Years ended December 31
% Chg

2012

2013

$ 1,748

$ 1,678

150

141

4

6

4

Total depreciation and amortization

$ 1,898

$ 1,819

Depreciation and amortization expense were both higher this year
mainly because of:
(cid:129) our significant investment and roll out of new customer premise
equipment, mostly NextBox 2.0 and 3.0 set-top boxes at Cable; these
are now amortized over three years, compared to five years prior to
2012, which also contributed to the increase

(cid:129) the timing of readiness of certain network and system initiatives,

including the launch of our LTE network in various municipalities

(cid:129) new property, plant and equipment and intangible assets resulting
from our recent acquisitions in Cable, Business Solutions and Media.

(In millions of dollars)

Impact of vesting and change in price
Equity derivatives, net of interest receipt

Total stock-based compensation expense

Years ended December 31
2012

2013

$ 76
8

$ 84

$ 77
–

$ 77

Impairment of Assets
There was no impairment of assets this year. In 2012, we recorded an
$80 million impairment charge in the Media segment that included:
(cid:129) $67 million in goodwill
(cid:129) $8 million in broadcast licences
(cid:129) $5 million in program rights.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 51

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

We used a combination of value-in-use and fair-value-less-costs-to-sell
methodologies with pre-tax discount rates of approximately 10% in
arriving at the impairment amount in 2012. The recoverable amounts of
the cash generating units declined in 2012 mainly because advertising
revenue was lower in certain markets.

The 2013 and 2012 effective income tax rates were consistent with the
statutory income tax rates. For both years, this is the net effect of
several offsetting adjustments to our income tax expense. The most
significant adjustments were:
(cid:129) realizing capital gains (of which only 50% are taxable)
(cid:129) recognizing and using losses and other tax attributes that were not

Finance Costs

previously recognized

(cid:129) offset by a tax charge relating to the revaluation of our net deferred
tax liability to reflect an increase in tax rates and non-deductible
stock-based compensation.

We paid $116 million more in cash income taxes in 2013 than in 2012,
mainly because we used substantially all of our remaining non-capital
income tax loss carryforwards in 2012. In 2011, legislative changes
eliminated the deferral of partnership income, accelerating the payment
of approximately $700 million of previously deferred cash taxes over a
five year amortization period, beginning in 2012 at 15%, 20% in each
of 2013 through 2015, and 25% in 2016. Our cash tax payments for
the 2014 to 2016 taxation years will include these additional amounts.

While the elimination of the partnership deferral affects the timing of
cash tax payments, it does not impact our income tax expense for
accounting purposes.

The table below shows the difference between income tax expense
from continuing operations, and income tax expense computed by
applying the statutory income tax rate to income before income taxes:

(In millions of dollars, except tax rate)

Statutory income tax rate

Income before income taxes

Computed income tax expense using statutory

Years ended December 31
2012

2013

26.5%

26.4%

$ 2,265

$ 2,345

income tax rate

600

619

Revaluation of deferred tax balances due to legislative

changes

Non-taxable portion of capital gains

Recognition of previously unrecognized deferred tax

assets

Impairment of goodwill and intangible assets

Non-deductible stock-based compensation

Other items

Income tax expense

Effective income tax rate

Cash income taxes paid

8

(9)

(14)

–

8

3

54

(61)

(22)

11

9

10

$

596

$

620

26.3%

26.4%

$

496

$

380

Discontinued Operations
As discussed in the Cable segment, the second quarter of 2012 was the
last period of operations for our Video business, from which point the
associated results were treated as discontinued operations
for
accounting and reporting purposes.

(In millions of dollars)

Interest on long-term debt

Interest on pension liability

Foreign exchange (gain) loss

Change in fair value of derivative

instruments

Capitalized interest

Other

Total finance costs

Years ended December 31
% Chg

2012

2013

$ 734

14

23

(16)

(25)

12

$ 691

7

(9)

1

(28)

9

$ 742

$ 671

6

100

n/m

n/m

(11)

33

11

Interest on long-term debt was higher in 2013, the net effect of an
increase in the amount of outstanding debt, partially offset by a decrease
in the weighted average interest rate on our outstanding debt, mainly
related to refinancing activities completed in 2013. See “Managing Our
Liquidity and Financial Resources” for more information.

In 2013, the foreign exchange loss of $23 million primarily relates to
the depreciation in the Canadian dollar relative to the US dollar and its
impact on our US$350 million of senior notes due 2038, which was not
hedged for accounting purposes prior to March 6, 2013. Most of the
foreign exchange loss was offset by the change in the fair value of the
associated Debt Derivatives as discussed below. We use cross currency
interest rate exchange agreements (Debt Derivatives) to hedge the
foreign exchange risk on all of our US$ denominated senior notes and
debentures.

The non-cash gain on the fair value of derivative instruments in 2013
was primarily from the change in fair value of the Debt Derivatives prior
to March 6, 2013. Subsequently, all Debt Derivatives were designated
as hedges for accounting purposes.

Other Income
Other income was lower this year, largely due to a $233 million gain
recorded in 2012 related to the sale of spectrum licenses by Inukshuk, a
50% owned joint venture, to the other non-related venture.

Other income of $81 million this year mainly reflects a $47 million gain
from the sale of TVtropolis and certain other investment income.

Income Taxes
Our effective income tax rate was 26.3% for 2013 and 26.4% for
2012.

52 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Employees
Employee salaries and benefits represent a material portion of our
expenses. At December 31, 2013, we had 28,026 (2012 – 26,801)
employees across all of our operating groups, including shared services
and the corporate office. Total salaries and benefits for full time
in 2013 were
employees
approximately $1,940 million, up 7% from $1,813 million in 2012 due
to the increase in the number of employees, higher baseball player costs
and employee benefit costs, an increase in pension expense due to
higher service costs, and an increase in stock-based compensation
expense due to a larger increase in our share price compared to 2012.

(FTE) and part-time employees

(PTE)

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Net Income
Net income from continuing operations was 3% lower than last year.
See “Key Changes in Financial Results this Year Compared to 2012”,
for further details.

(In millions of dollars, except per
share amounts)

Years ended December 31
2012 % Chg
2013

Net income from continuing operations

$ 1,669

$ 1,725

Loss from discontinued operations

–

(32)

(3)

n/m

Net income

$ 1,669

$ 1,693

$ (1)

Basic earnings per share – continuing

operations

$ 3.24

$ 3.32

Diluted earnings per share – continuing

operations

Basic earnings per share

Diluted earnings per share

3.22

3.24

3.22

3.30

3.26

3.24

(2)

(2)

(1)

(1)

Excluding certain items, adjusted net income was 1% lower compared
to 2012, mainly from higher adjusted operating profit and lower
income tax expense, partially offset by higher depreciation and
amortization.

(In millions of dollars, except per
share amounts)

Adjusted operating profit 1

Depreciation and amortization

Finance costs

Other income 2

Income tax expense 3

Adjusted net income 1

Adjusted basic earnings per share 1

Adjusted diluted earnings per share 1

Years ended December 31
2012 % Chg
2013

$ 4,993

$ 4,834

(1,898)

(1,819)

(742)

34

(618)

(671)

17

(580)

$ 1,769

$ 1,781

$ 3.43

$ 3.43

$ 3.42

$ 3.41

3

4

11

100

7

(1)

–

–

1 Adjusted operating profit, adjusted net income, adjusted basic and diluted earnings
per share are non-GAAP measures and should not be considered as a substitute or
alternative for GAAP measures. These are not defined terms under IFRS, and do not
have standard meanings, so may not be a reliable way to compare us to other
companies. See “Non-GAAP Measures” for
these measures,
including how we calculate them.

information about

2 Other income excludes $47 million gain on the sale of TVtropolis investment for the
year ended December 31, 2013. Other income also excludes the $233 gain on
spectrum sale for the year ended December 31, 2012.

3 Income tax expense excludes $22 million recovery (2012 – $40 million expense) for

the year ended December 31, 2013 related to adjusted items.

CONSOLIDATED ADJUSTED NET INCOME
(IN MILLIONS OF DOLLARS)

2013

2012

2011

$1,769

$1,781

$1,736

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 53

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

QUARTERLY RESULTS

The table below shows our quarterly consolidated financial results and key performance indicators for 2013 and 2012.

QUARTERLY CONSOLIDATED FINANCIAL SUMMARY

(In millions of dollars, except per share amounts)

Operating revenue
Wireless
Cable
Business Solutions
Media
Corporate items and intercompany eliminations

Total operating revenue

Adjusted operating profit (loss)

2013

2012

Full
Year

Q4

Q3

Q2

Q1

Full
Year

Q4

Q3

Q2

Q1

$ 7,270 $ 1,851 $ 1,846 $ 1,813 $ 1,760
861
93
341
(28)

3,475
374
1,704
(117)

871
98
453
(30)

873
93
440
(28)

870
90
470
(31)

$ 7,280 $ 1,920 $ 1,889 $ 1,765 $ 1,706
825
87
354
(29)

3,358
351
1,620
(123)

843
90
440
(32)

838
86
392
(29)

852
88
434
(33)

12,706

3,243

3,224

3,212

3,027

12,486

3,261

3,176

3,106

2,943

Wireless
Cable
Business Solutions
Media
Corporate items and intercompany eliminations

3,157
1,718
106
161
(149)

696
433
29
49
(40)

875
425
29
55
(43)

821
431
25
64
(35)

765
429
23
(7)
(31)

3,063
1,605
89
190
(113)

687
421
27
75
(34)

843
403
22
50
(30)

796
403
22
79
(24)

737
378
18
(14)
(25)

Adjusted operating profit 1

4,993

1,167

1,341

1,306

1,179

4,834

1,176

1,288

1,276

1,094

Stock-based compensation (expense) recovery
Restructuring, acquisition and other expenses
Depreciation and amortization

Impairment of assets

Operating income 2
Finance costs

Other income (expense)

Net income before income taxes

Income tax expense

Net income from continuing operations

Loss from discontinued operations

(84)
(85)
(1,898)

–

2,926
(742)

81

2,265

(596)

(18)
(24)
(508)

–

617
(196)

14

435

(115)

(7)
(38)
(477)

–

819
(180)

(3)

636

(172)

(1)
(14)
(463)

–

828
(185)

60

703

(171)

(58)
(9)
(450)

–

662
(181)

10

491

(138)

(77)
(92)
(1,819)

(80)

2,766
(671)

250

2,345

(57)
(10)
(453)

(80)

576
(183)

241

634

(620)

(112)

(26)
(7)
(437)

–

818
(169)

(6)

643

(177)

12
(33)
(466)

–

789
(159)

7

637

(224)

(6)
(42)
(463)

–

583
(160)

8

431

(107)

$ 1,669 $ 320 $ 464 $ 532 $ 353

$ 1,725 $ 522 $ 466 $ 413 $ 324

–

–

–

–

–

(32)

–

–

(13)

(19)

Net income

$ 1,669 $ 320 $ 464 $ 532 $ 353

$ 1,693 $ 522 $ 466 $ 400 $ 305

Earnings per share from continuing operations:

Basic
Diluted

Earnings per share:

Basic
Diluted

Net income

Loss from discontinued operations

Net income from continuing operations
Add (deduct):

Stock-based compensation expense (recovery)
Restructuring, acquisition and other expenses
Impairment of assets
Gain on sale of TVtropolis
Gain on spectrum distribution
Income tax impact of above items

Income tax adjustment, legislative tax change

$

3.24 $ 0.62 $ 0.90 $ 1.03 $ 0.69
0.68
0.90
3.22

0.62

0.93

$

3.32 $ 1.01 $ 0.90 $ 0.79 $ 0.62
0.61
0.90
3.30

0.77

1.01

3.24
3.22
1,669

–

0.62
0.62
320

–

0.90
0.90
464

–

1.03
0.93
532

–

0.69
0.68
353

–

3.26
3.24
1,693

32

1.01
1.01
522

–

0.90
0.90
466

–

0.77
0.75
400

13

0.58
0.57
305

19

$ 1,669 $ 320 $ 464 $ 532 $ 353

$ 1,725 $ 522 $ 466 $ 413 $ 324

84
85
–
(47)
–
(30)

8

18
24
–
–
–
(5)

–

7
38
–
–
–
(8)

–

1
14
–
(47)
–
(11)

8

58
9
–
–
–
(6)

–

77
92
80
–
(233)
(14)

54

57
10
80
–
(233)
12

–

26
7
–
–
–
(4)

–

(12)
33
–
–
–
(10)

54

6
42
–
–
–
(12)

–

Adjusted net income 1

$ 1,769 $ 357 $ 501 $ 497 $ 414

$ 1,781 $ 448 $ 495 $ 478 $ 360

Adjusted earnings per share from continuing operations 1:

Basic
Diluted

Additions to property, plant and equipment
Pre-tax free cash flow 1
After-tax free cash flow 1

Cash provided by operating activities

$

3.43 $ 0.69 $ 0.97 $ 0.97 $ 0.80
0.80
0.97
3.42
464
548
2,240
543
620
2,044
428
506
1,548

0.96
525
602
505

0.69
703
279
109

$

3.43 $ 0.87 $ 0.96 $ 0.92 $ 0.69
0.68
0.96
3.41
449
528
2,142
488
589
2,029
416
561
1,649

0.86
707
296
39

0.91
458
656
633

$ 3,990 $ 1,072 $ 1,052 $ 1,061 $ 805

$ 3,421 $ 668 $ 1,146 $ 1,079 $ 528

1 Adjusted operating profit, adjusted net income, adjusted basic and diluted earnings per share, pre-tax free cash flow and after-tax free cash flow are Non-GAAP measures and
should not be considered as a substitute or alternative for GAAP measures. They are not defined terms under IFRS, and do not have standard meanings, so may not be a reliable
way to compare us to other companies. See “Non-GAAP Measures” for information about these measures, including how we calculate them.

2 As defined. See “Additional GAAP Measures”.

54 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

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FOURTH QUARTER 2013 RESULTS

Operating Revenue
Wireless network revenue was lower this quarter compared to the same
period last year, mainly because of the recent introduction of lower
priced roaming plans and pricing changes made over the past year
primarily associated with our new simplified plans.

Cable operating revenue was higher this quarter compared to the same
period last year, mainly because of Internet growth and the acquisition
of Mountain Cable, partially offset by a decline in television revenue
with competitive TV subscriber losses.

Business Solutions operating revenue was higher this quarter compared
to the same period last year, mainly because we completed the
acquisitions of Blackiron Data and Pivot Data Centres earlier this year,
combined with the continuing growth in on-net and next-generation
services.

Media operating revenue was higher this quarter compared to the same
period last year, mainly because of revenue growth at Sportsnet and
higher sales at The Shopping Channel.

Adjusted Operating Profit
Wireless adjusted operating profit was higher this quarter compared to
the same period last year, mainly because of cost management and
productivity initiatives implemented across various areas, including cost
of equipment, offset by reduced network revenue described above.

Cable adjusted operating profit was higher this quarter compared to
the same period last year because of the continued shift in our product
mix towards higher margin Internet and phone products.

Media’s adjusted operating profit was lower this quarter compared to
the same period last year. The increase in Media’s operating revenue
this year was more than offset by the combined impacts of the lower
number of games broadcast in the fourth quarter of 2012 resulting
from the NHL lockout compared with having to broadcast more NHL
hockey games in the fourth quarter of 2013 because of the compressed
2013-2014 schedule associated with the upcoming winter Olympics.
Excluding the impact of these items, Media’s consolidated adjusted
operating profit would have increased by 22%.

Operating Income and Net Income
Operating income was higher than the same quarter last year because
stock-based compensation was lower and we realized an $80 million
impairment charge in 2012. This was partially offset by higher
depreciation and amortization,
restructuring, acquisition and other
expenses.

Net income this quarter was lower than the same quarter last year
because of the changes in revenue, adjusted operating profit and
operating income. Also, in 2012 we realized a $233 million gain on
spectrum licenses that Inukshuk sold to our non-related venture partner
and recorded the related income tax benefits that year.

Net income from continuing operations was $320 million this quarter,
with basic and diluted earnings per share from continuing operations
of $0.62. In the fourth quarter of 2012, net income from continuing
operations was $522 million, basic earnings per share from continuing
operations was $1.01 and diluted earnings per
from
continuing operations was $1.01. The decrease this quarter was largely
because of the $233 million gain on spectrum licenses in 2012 noted
above.

share

QUARTERLY TRENDS
Our operating results generally vary from quarter to quarter because of
changes in general economic conditions and seasonal fluctuations, in
each of our business segments, which have a material impact. As such,
one quarter’s operating results are not necessarily indicative of our
results in a subsequent quarter. Wireless, Cable and Media each have
unique seasonal aspects to their businesses.

income from quarter

Fluctuations in net
to quarter can also be
attributed to losses on the repayment of debt, foreign exchange gains
or losses, changes in the fair value of derivative instruments, other
income and expenses, impairment of assets and changes in income tax
expense.

Wireless
The trends in Wireless revenue and adjusted operating profit reflect:
(cid:129) the growing number of wireless voice and data subscribers
(cid:129) decreased churn
(cid:129) higher usage of wireless data
(cid:129) higher handset subsidies as more consumers shift to smartphones
(cid:129) a slight decrease in blended ARPU due to changes in wireless price

plans.

We continue to target higher value postpaid subscribers, which has
contributed to the significantly heavier mix of postpaid versus prepaid
subscribers. Growth in our customer base and overall market
penetration have resulted in higher costs over time for customer service,
retention, credit and collection; however, most of the cost increases
have been offset by gains in operating efficiencies.

Wireless’ operating results are influenced by the timing of our
marketing and promotional expenditures and higher levels of subscriber
additions and related subsidies, resulting in higher subscriber acquisition
and activation-related expenses in certain periods. This increased activity
generally occurs in the third and fourth quarters, and can also occur or
be accentuated by the launch of popular new wireless handset models.

Cable
The trends in Cable services revenue and operating profit increases are
primarily due to:
(cid:129) higher penetration and usage of Internet, digital and telephony

products and services

(cid:129) offset by competitive losses of television subscribers and pricing

changes over the past year.

Cable’s operating results are affected by modest seasonal fluctuations
in subscriber additions and disconnections, typically caused by:
(cid:129) university and college students moving
(cid:129) individuals temporarily suspending service for extended vacations or

seasonal relocations

(cid:129) the concentrated marketing we generally conduct in our fourth

quarter.

Business Solutions
The trends in Business Solutions operating profit margin primarily reflect
the ongoing shift from lower-margin, off-net legacy long distance and
data services
to higher-margin, on-net next generation IP-based
services.

Business Solutions does not generally have any unique seasonal aspects
to its business.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 55

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Media
The trends in Media’s results are generally the result of continual
investment in prime-time and specialty programming, higher sports
rights costs, higher subscriber fees, and fluctuations in advertising and
consumer market conditions.

Seasonal fluctuations relate to periods of increased consumer activity
and their impact on advertising and related retail cycles, the MLB
season, where revenues and expenses are concentrated in the spring,
summer and fall months, and the NHL season, where advertising
revenues and programming expenses are concentrated in the fall and
winter months.

2012 FULL YEAR RESULTS COMPARED TO 2011

Operating Revenue
Consolidated revenue increased in 2012 by $140 million from 2011,
Wireless contributed $142 million, Cable contributed $49 million and
Media contributed $9 million, partially offset by decreases in revenue
of $54 million in Business Solutions and in corporate items and
intercompany eliminations of $6 million. The increase was due to
overall higher subscriber levels, data revenue and equipment sales at
Wireless and higher Internet revenue at Cable, partially offset by lower
overall revenue at Business Solutions due to the phased exit of the
legacy services business.

Adjusted Operating Profit
Consolidated adjusted operating profit increased in 2012 by $95 million
from 2011, Wireless contributed $27 million, Cable contributed
$56 million, Business Solutions contributed $3 million, and Media
contributed $10 million. The increases at Wireless and Cable were due
to the revenue growth described above combined with cost efficiencies.

Adjusted Net Income
Consolidated adjusted net income increased to $1,781 million in 2012,
from $1,736 million in 2011, primarily due to increase in adjusted
operating profit of 2%.

56 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

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BALANCE SHEET OVERVIEW

CONSOLIDATED BALANCE SHEETS

Years ended December 31
(In millions of dollars)

Assets

Current assets:

2013

2012

$ Chg

% Chg

Explanation of significant changes

Cash and cash equivalents

$ 2,301

$

213

2,088

n/m New debt raised in anticipation of both debt coming due and

Accounts receivable

Other current assets

Current portion of derivative

instruments

Total current assets

Property, plant and equipment

Goodwill

Intangible assets

Investments

Derivative instruments

Other long-term assets

Deferred tax assets

1,509

1,536

438

73

464

8

(27)

(26)

65

2,100

679

536

260

3

106

4,321

10,255

3,751

3,211

1,487

148

397

31

2,221

9,576

3,215

2,951

1,484

42

98

31

spectrum auction payment in 2014.

(2) Mainly from collection of accounts receivable.

(6) Mainly from a decrease in income taxes receivable.

n/m Reflects the change in market values of our derivatives due to

scheduled settlements, new transactions,and changes in interest
and foreign exchange rates.

95

7

Results from property, plant and equipment additions, net of
depreciation.

17

Relates to additions from acquisitions in 2013.

9 Mainly relates to additions from acquisitions in 2013, net of

amortization.

–

–

n/m Reflects the change in market values of our derivatives due to

scheduled settlements, new transactions and changes in interest
and foreign exchange rates.

299

n/m Increase mainly due to deposits to secure an option to purchase

Shaw’s AWS spectrum holdings in 2014.

–

–

–

Total assets

$23,601

$19,618

3,983

20

Liabilities and shareholders’ equity

Current liabilities:

Short-term borrowings

$

650

$

–

Accounts payable and accrued liabilities

2,344

2,135

Income taxes payable

Current portion of provisions

22

7

Current portion of long-term debt

1,170

Current portion of derivative

63

instruments

24

7

348

144

650

209

(2)

0

822

n/m Reflects January 2013 funding from A/R securitization program.

10

Includes an increase in trade payables due to the timing of payments.

(8)

–

n/m –

n/m Reflects US$1.1 billion of senior notes maturing in March 2014
(2012 –US$350 million repaid and bought in June 2013).

(81)

(56)

Reflects the change in market values of our derivatives due to
scheduled settlements, new transactions, changes in our Class B non-
voting share price and changes in interest and foreign exchange rates.

Unearned revenue

350

344

6

2

–

Total current liabilities

Provisions

4,606

40

3,002

31

1,604

9

Long-term debt

12,173

10,441

1,732

53

29

17

Derivative instruments

83

417

(334)

(80)

Increased due to costs associated with exiting and ceasing the use of
certain sites.

Increased due to issuances of long-term debt in March 2013 and
October 2013.

Reflects the change in market values of our derivatives due to
scheduled settlements, new transactions and changes in interest
and foreign exchange rates

Other long-term liabilities

328

458

(130)

(28) Mainly reflects the decrease in pension liability due to an increase in

discount rates.

Deferred tax liability

1,702

1,501

201

13 Mainly reflects additional temporary differences arising from property,

plant and equipment, goodwill and intangible assets.

Total liabilities

18,932

15,850

3,082

Shareholders’ equity

4,669

3,768

901

Total liabilities and shareholders’ equity

$23,601

$19,618

3,983

19

24

20

Includes changes in retained earnings and equity reserves.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 57

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Managing Our Liquidity and Financial Resources

SOURCES AND USES OF CASH

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In millions of dollars)

CASH FROM OPERATIONS

Net income for the period

Depreciation and amortization

Impairment of assets

Finance costs

Income tax expense

Gain on sale of TVtropolis

Gain on spectrum distribution

Other

Cash provided by operations before changes in non-cash operating items

Change in non-cash operating working capital items

Income taxes paid

Interest paid

Cash provided by operating activities

CASH USED IN INVESTING

Additions to property, plant and equipment

Change in non-cash working capital items related to property, plant and equipment

Acquisitions and strategic initiatives

Other

Cash used in investing activities

CASH FROM FINANCING

Issuance of long-term debt, net of transaction costs

Repayment of long-term debt and net settlement of derivatives on termination

Proceeds on short-term borrowings

Dividends paid and repurchase/issuance of Class B Non-Voting shares

Cash provided by (used in) financing activities

Increase in cash and cash equivalents

Cash and cash equivalents, end of period

2013

$ 1,669

1,898

–

742

596

(47)

–

90

4,948

238

5,186

(496)

(700)

3,990

(2,240)

(114)

(1,080)

(39)

(3,473)

2,543

(725)

650

(897)

1,571

Years ended December 31
% Chg
2012

$ 1,693

1,819

80

671

610

–

(233)

89

4,729

(248)

4,481

(380)

(680)

3,421

(2,142)

136

(707)

(121)

(2,834)

2,090

(1,240)

–

(1,167)

(317)

(1)

4

n/m

11

(2)

n/m

n/m

1

5

n/m

16

31

3

17

5

n/m

53

(68)

23

22

(42)

n/m

(23)

n/m

n/m

n/m

$ 2,088

$ 2,301

$

$

270

213

Operating Activities
Cash provided by operations was 17% higher this year compared to
2012.

The changes were the net effect of:
(cid:129) a 5% increase in cash from operations before changes in non-cash

Acquisitions and Strategic Initiatives
We made net investments of $1,080 million this year mainly to acquire
theScore, Blackiron, Mountain Cable and Pivot Data Centres. In 2012,
we made net investments of $707 million to acquire our 37.5% interest
in MLSE and for certain deposits related to our acquisition of theScore.

operating items

(cid:129) net

funding provided by non-cash working capital

this year

compared to a net investment in 2012

(cid:129) a 3% increase in interest paid on long-term debt due to an increase
in the amount of outstanding debt, partially offset by a decrease in
the weighted-average interest rate

(cid:129) higher cash income tax payments in 2013.

Investing Activities
Property, Plant and Equipment
We spent $2,240 million this year, excluding $114 million of related
changes in non-cash working capital, compared to $2,142 million in
2012. See “Additions to Property, Plant and Equipment”.

Financing Activities
Debt Issuances
On March 7, 2013 we issued US$1.0 billion of senior notes for total net
proceeds of approximately Cdn$1,015 million (US$985 million), after
deducting the original issue discount and debt issuance costs, with the
proceeds used for general corporate purposes. The notes issued
consisted of the following:
(cid:129) US$500 million of 3.0% senior notes due in 2023 (the March 2023

Notes)

(cid:129) US$500 million of 4.5% senior notes due in 2043 (the March 2043

Notes).

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On October 2, 2013, we issued US$1.5 billion of senior notes for total
net proceeds of approximately Cdn$1,528 million (US$1,481 million),
after deducting the original issue discount and debt issuance costs, with
proceeds used for general corporate purposes. The notes issued
consisted of the following:
(cid:129) US$850 million of 4.1% senior notes due in 2023 (the October 2023

Notes)

(cid:129) US$650 million of 5.45% senior notes due in 2043 (the October

2043 Notes).

In June 2012, we issued Cdn$1.1 billion senior notes for total net
proceeds of approximately Cdn$1,091 million, after deducting the
original issue discount and debt issuance costs, with the proceeds used
to repay outstanding advances under our bank credit facility and for
general corporate purposes. The notes
the
following:
(cid:129) Cdn$500 million of 3.0% senior notes due 2017 (the June 2017

issued consisted of

Notes)

(cid:129) Cdn$600 million of 4.0% senior notes due 2022 (the June 2022

Notes).

Each of the notes issued in 2013 and 2012 are guaranteed by Rogers
Communications Partnership and rank equally with all of our other
senior unsecured notes and debentures, bank credit and letter of credit
facilities. At December 31, 2013, 100% of the foreign exchange risk on
our US$ denominated senior notes and debentures was hedged against
fluctuations in foreign exchange and interest rates. See “Managing
foreign currency, interest rates and equity compensation” as described
below for information about our hedging transactions.

Debt Payments and Related Derivative Settlements
In June 2013, we repaid and bought the entire outstanding principal
amount of our US$350 million ($356 million) 6.25% senior notes.
Concurrent with this repayment, the associated Debt Derivatives were
also settled at maturity, resulting in an aggregate net payment on
settlement of approximately $104 million.

Debt Tender Offer
On January 29, 2014, we announced that one of our wholly-owned
subsidiaries had commenced cash tender offers for any and all of our
US $750 million 6.375% senior notes due 2014 and our US $350
million 5.500% senior notes due 2014. The tender offer consideration
will be US$1,000 for each $1,000 principal amount of notes (plus
accrued and unpaid interest to, but not including, the settlement date)
and a consent payment equal to US$2.50 per US$1,000 principal
amount of notes.

RATIO OF DEBT TO ADJUSTED OPERATING PROFIT

2013

2012

2011

2.4x

2.3x

2.2x

Accounts Receivable Securitization
We received funding of $650 million under our accounts receivable
securitization program during 2013. We have committed funding under
the program up to a maximum of $900 million. We continue to service
and retain substantially all of the risks and rewards relating to the
accounts receivable we sold, and therefore, the receivables remain
recognized on our statement of financial position and the funding
received is recorded as short-term borrowings on our statement of
financial position.

The buyer’s interest in these secured trade receivables ranks ahead of
our interest. The buyer of our trade receivables has no claim on any of
our other assets. The terms of our accounts receivable securitization
program are committed by the participating financial
institution until
expiry on December 31, 2015.

In September 2013, we paid Cdn$263 million to terminate US$1,075
million ($1,360 million) aggregate notional amount of Debt Derivatives
and entered into new Debt Derivatives with a notional amount of
US$1,075 million ($1,110 million) under the same terms, but at the
lower
Risk
exchange
Management” for further details.

“Financial

prevailing

foreign

rate.

See

Weighted Average Cost of Debt
Our weighted average cost of debt, including short-term borrowings
was 5.5% with weighted average term to maturity of 11.3 years at
December 31, 2013, compared to 6.1% with a weighted average term
to maturity of 9.2 years at December 31, 2012. This lower average rate
and longer term to maturity primarily reflects the US $2.5 billion of ten
and thirty year notes, issued in 2013 at some of the lowest coupon
rates ever achieved for Rogers corporate debt, combined with the
establishment of our securitization program and the maturity of our
6.25% senior notes due 2013.

WEIGHTED AVERAGE COST OF LONG-TERM DEBT
(%)

2013

2012

2011

5.5%

6.1%

6.2%

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 59

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Normal Course Issuer Bid Share Purchases
In February 2013, we renewed our normal course issuer bid for our
Class B Non-Voting shares for another 12-month period. This allowed
us to purchase up to the lesser of 35.8 million Class B Non-Voting
shares and the number of Class B Non-Voting shares that can be
purchased by Rogers under the normal course issuer bid for a total
purchase price of $500 million during a twelve-month period
commencing February 25, 2013 and ending February 24, 2014.

of $1.1 billion of debt securities under the Canadian Shelf. We intend
to replace these expired shelf prospectuses with a new Canadian Shelf,
qualifying up to $4 billion of debt securities, and a new US Shelf,
qualifying up to US$4 billion of debt securities. We have no immediate
intention to offer securities pursuant to either of these new shelf
prospectuses. The notice set forth in this paragraph does not constitute
an offer of any securities for sale or an offer to sell or the solicitation of
an offer to buy any securities.

During 2013 we purchased 546,674 Class B Non-Voting shares for
cancellation under the NCIB for a purchase price of $22 million, all of
which were made through the facilities of the TSX in June 2013.

During 2012 we purchased 9,637,230 Class B Non-Voting shares for
cancellation under the NCIB for a purchase price of $350 million.

In February 2014, we filed a notice with the TSX of our intention to
renew our normal course issuer bid for our Class B Non-Voting shares
for another year. Subject to acceptance by the TSX, this notice gives us
the right to buy up to an aggregate $500 million or 35,780,234 Class B
Non-Voting shares of RCI, whichever is less, on the TSX, the NYSE and/
or alternate trading systems any time between February 25, 2014 and
February 24, 2015. The number of Class B Non-Voting shares we
actually buy under the normal course issuer bid, if any, and when we
buy them, will depend upon our evaluation of market conditions, stock
prices, our cash position, alternative uses of cash and other factors.

Pre-tax and After-tax Free Cash Flow

(In millions of dollars)

Years ended December 31
2012 % Chg

2013

Adjusted operating profit 1

$ 4,993 $ 4,834

Property, plant and equipment expenditures

(2,240)

(2,142)

Interest on long-term debt, net of capitalization

(709)

(663)

Pre-tax free cash flow 1

Cash income taxes

2,044

2,029

(496)

(380)

After-tax free cash flow 1

$ 1,548 $ 1,649

3

5

7

1

31

(6)

1 Pre-tax free cash flow, after-tax cash flow and adjusted operating profit are non-
GAAP measures and should not be considered as a substitute or alternative for GAAP
measures. They are not defined terms under IFRS, and do not have standard
meanings, so may not be a reliable way to compare us to other companies. See “Non-
GAAP Measures” for information about these measures, including how we calculate
them.

Dividends
In 2013, we declared and paid dividends on each of our outstanding
Class A Voting and Class B Non-Voting shares. We paid $876 million in
cash dividends, an increase of $73 million from 2012. See “Dividend
and Share Information”.

Pre-tax cash flow was up 1% this year compared to last year due to
higher adjusted operating profit, partially offset by higher additions to
property, plant and equipment and higher interest on our long-term
debt. After-tax free cash flow was 6 percent lower than last year
because of higher cash income taxes.

Shelf Prospectuses
Our
two shelf prospectuses expired in January 2014. One shelf
prospectus qualified the public offering of our debt securities in each of
the provinces of Canada (Canadian Shelf) and the other
shelf
prospectus (together with a corresponding registration statement filed
with the US Securities and Exchange Commission) qualified the public
offering of our debt securities in the United States and Ontario (US
Shelf). We issued an aggregate of US$2.5 billion of debt securities
under the US Shelf during 2013 and, in 2012, we issued an aggregate

PRE-TAX FREE CASH FLOW
(IN MILLIONS OF DOLLARS)

2013

2012

2011

$2,044

$2,029

$1,973

60 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

FINANCIAL CONDITION

Capital Resources
Our capital resources consist primarily of cash flow from operations,
cash and cash equivalents, available lines of credit, funds available
under our accounts receivable securitization program and issuances of
long-term debt.

“About

forward-looking

This information is forward-looking and should be read in conjunction
with
and
Uncertainties Affecting Our Business” and other disclosure about
various economic, competitive and regulatory assumptions, factors and
risks that could cause our actual future financial and operating results
to differ from those currently expected.

information”

“Risks

and

financing activities,

We anticipate generating a net cash surplus in 2014 from our cash from
operations. We expect that we will have sufficient capital resources to
satisfy our cash funding requirements in 2014, including the funding of
dividends on our common shares, repayment of maturing long-term
debt and other
investing activities, and other
requirements, taking into account our opening cash balance, cash from
operations, the amount available under our $2.0 billion bank credit
facility, and our accounts securitization program and from the issuance
of
from time to time. At
long-term debt
December 31, 2013, there were no significant restrictions on the flow
of funds between Rogers and its subsidiary companies.

short-term and, or

We believe that we can satisfy foreseeable additional
funding
requirements by issuing additional debt financing, which, depending on
market conditions, could include restructuring our existing bank credit
and letter of credit facilities, issuing public or private debt, amending
the terms of our accounts receivable securitization program or issuing
equity. We may also refinance a portion of existing debt depending on
market conditions and other factors. There is no assurance, however,
that this will or can be done.

Bank Credit and Letter of Credit Facilities
We have $2.5 billion of bank credit and letter of credit facilities. Each of
these facilities is unsecured and guaranteed by Rogers Communications
Partnership and ranks equally with all of our senior notes and
debentures. The terms of our bank credit facility are committed by the
participating financial
it expires in July 2017. As at
December 31, 2013, there were no advances outstanding under our
$2.0 billion bank credit facility and there were letters of credit totalling
$0.5 billion outstanding under our letter of credit facilities.

institutions until

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Covenants
We are currently in compliance with all covenants under our debt
instruments. At December 31, 2013, there were no financial leverage
covenants in effect other than those under our bank credit and letter of
credit facilities (see Terms and conditions under Note 18 to the 2013
audited consolidated financial statements).

Credit Ratings
Credit ratings provide an independent measure of credit quality of an
issue of securities, and can affect our ability to obtain short-term and
long-term financing and the terms of the financing. If rating agencies
lower the credit ratings on our debt, particularly a downgrade below
investment grade, it could adversely affect our cost of financing and
access to liquidity and capital.

We have engaged each of Fitch Ratings (Fitch), Moody’s Investors
Service (Moody’s) and Standard & Poor’s Ratings Services (Standard &
Poor’s) to rate our public debt issues. In May 2013, each of Fitch and
Standard & Poor’s upgraded RCI’s senior unsecured debt to BBB+ (from
BBB) with a stable outlook. Moody’s comparably equivalent rating of
Baa1 with a stable outlook has not changed from last year.

The table below shows the credit ratings on our borrowings received
from the rating agencies as of December 31, 2013:

2013

Corporate credit issuer
default rating

Senior unsecured debt

Standard and Poor’s
Fitch
Moody’s

BBB+ with a stable outlook BBB+ with a stable outlook
BBB+ with a stable outlook BBB+ with a stable outlook
Baa1, stable outlook

Baa1, stable outlook

Ratings for debt instruments across the universe of composite rates
range from AAA (Standard & Poor’s and Fitch) or Aaa (Moody’s)
representing the highest quality of securities rated, to D (Standard &
Poor’s), C (Moody’s) and Substantial Risk (Fitch) for the lowest quality of
securities rated.

Credit ratings are not recommendations for investors to purchase, hold
or sell the rated securities, nor are they a comment on market price or
investor suitability. There is no assurance that a rating will remain in
effect for a given period of time, or that a rating will not be revised or
withdrawn entirely by a rating agency if it believes circumstances
warrant it. The ratings on our senior debt provided by Standard &
Poor’s, Fitch and Moody’s are investment grade ratings.

RATIO OF ADJUSTED OPERATING PROFIT TO INTEREST

Liquidity
We had approximately $4.5 billion of available liquidity at December 31,
2013, as compared to $3.1 billion available at December 31, 2012:
(cid:129) $2.3 billion in cash and cash equivalents (2012 – $0.2 billion)
(cid:129) $2.0 billion available under our bank credit facility (2012 – $2.0 billion)
(cid:129) $0.2 billion available under the $0.9 billion accounts receivable

securitization program (2012 – $0.9 billion).

2013

2012

2011

6.8x

6.8x

7.1x

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 61

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Pension Obligations
Our retiree pension plans had a funding deficit of approximately $172
million at December 31, 2013. We have been making special minimum
monthly payments in addition to our regular contributions to eliminate
the pension liability. During 2013, our funding deficit was reduced by
$162 million.

The special payments, including contributions associated with benefits
paid from the plans, were approximately $7 million in 2013. We expect
our total estimated funding requirements to be $96 million in 2014 and
to be adjusted annually thereafter, based on various market factors
such as interest rates and expected returns and staffing assumptions.

Changes in factors such as the discount rate, increase in compensation
and the expected return on plan assets can affect the accrued benefit
obligation, pension expense and the deficiency of plan assets over

accrued obligations in the future. See Critical accounting estimates for
more information.

Purchase of Annuities
From time to time we have made additional lump-sum contributions to
our pension plans, and the pension plans have purchased annuities
from insurance companies to fund the pension benefit obligations for
certain groups of
retired employees in the plans. Purchasing the
annuities relieves us of our primary responsibility for that portion of
the accrued benefit obligations for the retired employees and eliminates
the significant risk associated with the obligations.

We did not make any additional lump-sum contributions to our pension
plans in 2013 or 2012, and the pension plans did not purchase
additional annuities.

FINANCIAL RISK MANAGEMENT
We normally use three categories of derivative instruments to manage risks related to our business activities:

Categories

Debt Derivatives

The risk it manages

Types of derivative instruments

(cid:129) Impact of fluctuations in foreign exchange rates on
principal and interest payments for US denominated
long-term debt

(cid:129) Cross-currency interest rate exchange agreements
(cid:129) Forward foreign exchange agreements (from time

to time, as applicable)

Expenditure Derivatives

(cid:129) Impact of fluctuations in foreign exchange rates on
forecasted US dollar denominated expenditures

(cid:129) Forward foreign exchange agreements

Equity Derivatives

(cid:129) Impact of fluctuations in share price on stock-based

(cid:129) Total return swap agreements

compensation expense

We also manage our exposure to fluctuating interest rates and we have
fixed the interest rate on 95.3% of our debt including short-term
borrowings at December 31, 2013 (2012 – 100%).

All of our Debt Derivatives currently outstanding have been designated
as effective hedges against
foreign exchange risk for accounting
purposes as described below and in note 20 to the consolidated
financial statements.

Debt Derivatives
We use cross currency interest exchange agreements (Debt Derivatives),
to hedge the foreign exchange risk on all of the principal and interest
obligations of our US dollar denominated senior notes and debentures.
At December 31, 2013 we used Debt Derivatives to hedge the foreign
exchange risk on 100% of the principal and interest obligations on all
our US dollar denominated debt. We use Debt Derivatives for risk
management purposes only.

During 2013, we completed Debt Derivatives transactions as follows:
(cid:129) entered into new Debt Derivatives to hedge senior notes issued in

2013

New Debt Derivatives to Hedge Senior Notes Issued In 2013

Effective date

March 7, 2013

March 7, 2013

Subtotal

October 2, 2013

October 2, 2013

US$ Principal/
notional amount
(millions)

US$

US$

500

500

US$ 1,000

US$

US$

850

650

US$ 1,500

US$

Hedging effect

Maturity
date

Coupon
rate

2023

2043

3.00%

4.50%

2023

2043

4.10%

5.45%

Fixed
hedged Cdn.$

interest rate 1

Cdn$
equivalent
(millions)

3.60%

4.60%

4.59%

5.61%

$

$

515

515

$ 1,030

$

$

877

671

$ 1,548

(cid:129) terminated existing Debt Derivatives and entered into Debt

Subtotal

Derivatives with different terms to hedge existing senior notes

(cid:129) settled Debt Derivatives related to senior notes that matured during

the year.

Terminated and Replaced Existing Debt Derivatives

1 Converting from a fixed US$ coupon rate to a weighted average Cdn$ fixed rate.

Terminated Debt Derivatives

New Debt Derivatives

Termination date

Mar 6, 2013

Sep 27, 2013

Notional
amount
(millions)

Original
maturity
date

Cash settlement
payment
(millions)

Date entered

Derivative
amount
(millions)

New
maturity
date

US$ 350 2

2018

US$ 1,075 3,4

2014 – 2015

Nil

$ 263

Mar 6, 2013

US$ 3502

2038

Sep 27, 2013

US$ 1,0753

2014-2015

1 Converting from a fixed US$ coupon rate to a weighted average Cdn$ fixed rate.
2 Converting from a fixed US$ principal amount to a fixed Cdn$ principal amount.

62 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Hedging effect
Fixed
Cdn$
equivalent

(millions) 2

$ 356

$ 1,110

Fixed
weighted

average 1

7.62%

7.42%

Expenditure Derivatives
We use foreign currency forward contracts (Expenditure Derivatives), to
hedge the foreign exchange risk on the notional amount of certain
forecasted expenditures. We use Expenditure Derivatives for
risk-
management purposes only.

In 2013, we:
(cid:129) entered into US$955 million of Expenditure Derivatives maturing
from April 2013 through December 2014 at an average rate of
$1.0341/US$1

(cid:129) settled US$435 million of Expenditure Derivatives for $430 million

At December 31, 2013, we had US$900 million of Expenditure
Derivatives outstanding with terms to maturity ranging from January
2014 to December 2014 at an average rate of 1.0262/US$, all of which
have been designated as hedges for accounting purposes.

Equity Derivatives
We use stock-based compensation derivatives (Equity Derivatives), to
hedge the market price appreciation risk of the RCI Class B Non-Voting
shares granted under our stock-based compensation programs. We use
Equity Derivatives for risk-management purposes only.

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In 2013 we entered into Equity Derivatives for 5.7 million RCI Class B
Non-Voting shares with a weighted average price of $50.37. These
Equity Derivatives have not been designated as hedges for accounting
purposes, so we record changes in their fair value as a stock-based
compensation expense and offset a portion of the impact of changes in
the market price of RCI Class B Non-Voting shares in the accrued value
stock-based
of
compensation programs.

the stock-based compensation liability

for our

The March 6, 2013 termination is related to Debt Derivatives hedging
the US $350 million senior notes due 2038 (2038 Notes). The Debt
Derivatives
that were terminated on March 6, 2013 were not
designated as effective hedges for accounting purposes and had an
original term of 10 years to August 15, 2018. The new Debt Derivatives
hedge the foreign exchange risk associated with the principal and
interest obligations on the 2038 Notes to their maturity at market rates
on the respective dates of the transactions and are designated as
effective hedges for accounting purposes.

Before

terminated

The September 27, 2013 termination is related to Debt Derivatives
hedging senior notes scheduled to mature in 2014 and 2015. Only the
fixed foreign exchange rate was changed for the new Debt Derivatives.
All other terms are the same as the terminated Debt Derivatives they
replaced.
on
the Debt Derivatives were
September 27, 2013, changes in their fair value were recorded in other
comprehensive income and were periodically reclassified to net income
to offset foreign exchange gains or losses on the related debt or to
modify interest expense to its hedged amount. On the termination date,
the balance in the hedging reserve related to these Debt Derivatives was
a $10 million loss. $1 million of
this related to future periodic
exchanges of interest and will be recorded in net income over the
remaining life of the related debt securities. The remaining $8 million,
net of income taxes of $1 million, will remain in the hedging reserve
until such time as the related debt is settled.

Debt Derivatives Settled at Maturity
In June 2013, when we repaid and bought our US $350 million ($356
million) senior notes due 2013, the associated Debt Derivatives were
settled at maturity, resulting in total payments of approximately $104
million.

At December 31, 2013, we had US$6.4 billion of US dollar
denominated senior notes and debentures, all of which had been
hedged using Debt Derivatives.

(In millions of dollars)

December 31, 2013 December 31, 2012

US dollar denominated long-term debt

Hedged with Debt Derivatives

US$

US$

6,380

6,380

US$

US$

4,230

4,230

Hedged exchange rate

Percent hedged 1

1.0447

100.0%

1.1340

100.0%

Amount of long-term debt at fixed rates 2

Total long-term debt

Cdn$ 13,315

Cdn$ 11,447

Total long-term debt at fixed rates

Cdn$ 13,315

Cdn$ 11,447

Percent of long-term debt fixed

Weighted average interest rate on debt

100%

5.5%

100%

6.1%

Weighted average term to maturity 3

11.3 Years

9.2 Years

1 Pursuant

to the requirements for hedge accounting under

IAS 39, Financial
Instruments: Recognition and Measurement, on December 31, 2013, and
December 31, 2012, RCI accounted for 100% of its Debt Derivatives as hedges
against designated US dollar-denominated debt. As a result, on December 31, 2013,
100% of US dollar-denominated debt is hedged for accounting purposes compared to
100% on an economic basis.

2 Long-term debt includes the effect of the Debt Derivatives.
3 Weighted average term to maturity excludes US$1.1 billion senior notes due March

2014.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 63

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Mark-to-Market Value
We record our derivatives using an estimated credit-adjusted, mark-to-
market valuation,
in accordance with IFRS. The estimated credit-
adjusted values of the derivatives are subject to changes in credit
spreads between us and our counterparties. The table below shows the
net asset of our derivative instruments at December 31, 2013:

Adjusted Net Debt
We use adjusted net debt to conduct valuation-related analysis and
make capital structure related decisions. Adjusted net debt includes
long-term debt, net debt derivatives liabilities (assets), short-term
borrowings and cash and cash equivalents.

(In millions of dollars, except
exchange rates)

Debt Derivatives accounted for as cash

flow hedges:

As assets
As liabilities

Net mark-to-market asset Debt

Derivatives

Equity Derivative not accounted for

as hedges:

As liabilities

Expenditure Derivatives accounted for

as cash flow hedges:

As assets

Net mark-to-market asset

US$
notional

December 31, 2013
Fair
Cdn$
value
notional

Exchange
rate

(In millions of dollars)

Long-term debt 1,2

Net Debt Derivatives liabilities (assets) 2

$ 4,250
2,130

1.0285
1.0769

$ 4,371 $ 184
(133)

2,294

Short-term borrowings
Cash and cash equivalents

Adjusted net debt 3

Years ended December 31
2012

2013

$ 13,436

$ 10,858

(51)

650
(2,301)

524

—
(213)

$ 11,734

$ 11,169

51

(13)

1 Before deducting any decrease in fair value arising from purchase accounting and

deferred transaction costs.

2 Includes current and long-term portions.
3 Adjusted net debt is a non-GAAP measure and should not be considered as a
substitute or alternative for GAAP measures. This is not a defined term under IFRS,
and does not have a standard meaning, so may not be a reliable way to compare us
to other companies. See “Non-GAAP Measures” for information about this measure,
including how we calculate it.

900

1.0262

923

37

$ 75

64 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

DIVIDENDS AND SHARE INFORMATION

Dividends
In February 2014, the Board approved an increase in the annualized
dividend rate to $1.83 per Class A Voting and Class B Non-Voting
share, a dividend increase to be paid in quarterly amounts of $0.4575
per share.
In February 2013 the Board increased the annualized
dividend rate from $1.58 to $1.74 per Class A Voting and Class B Non-
Voting share. Quarterly dividends are only paid as declared by our
Board.

2013

2012

2011

ANNUALIZED DIVIDENDS PER SHARE AT YEAR END
($)

The table below shows when dividends have been declared and paid on both classes of shares over the past two years:

Declaration date

February 21, 2012

April 25, 2012

August 15, 2012

October 24, 2012

February 14, 2013

April 23, 2013

August 15, 2013

October 23, 2013

Record date

March 19, 2012

June 15, 2012

September 14, 2012

December 14, 2012

March 15, 2013

June 14, 2013

September 13, 2013

December 13, 2013

Payment date

April 2, 2012

July 3, 2012

October 3, 2012

January 2, 2013

April 2, 2013

July 3, 2013

October 2, 2013

January 2, 2014

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$1.74

$1.58

$1.42

Dividend
per share

Dividends paid
(in millions)

$0.395

$0.395

$0.395

$0.395

$0.435

$0.435

$0.435

$0.435

$207

$205

$204

$204

$224

$224

$224

$224

We expect that the record and payment dates for the 2014 declaration
of dividends to be as follows, subject to the declaration by our Board
each quarter at their sole discretion:

We use the weighted average number of shares outstanding to
calculate earnings per share. See “Non-GAAP Measures” for more
information.

Record date

March 14, 2014

June 13, 2014

September 12, 2014

December 11, 2014

Payment date

April 4, 2014

July 4, 2014

October 3, 2014

January 2, 2015

End of period weighted average number of shares
outstanding
(Number of shares outstanding in millions)

Years ended December 31
2012

2013

Basic weighted average number of shares outstanding

Diluted weighted average number of shares outstanding

515

518

519

522

Outstanding Common Shares
The
December 31, 2013 and 2012.

table below shows our outstanding common shares at

In 2013, we purchased a total of 546,674 Class B Non-Voting shares for
cancellation according to our normal
issuer bid for
approximately $22 million. See Note 23 to our 2013 audited
consolidated financial statements for more information.

course

At December 31 shares outstanding

2013

2012

Common shares 1

Class A Voting

Class B Non-Voting

112,462,000

402,281,178

112,462,014

402,788,156

Total common shares

514,743,178

515,250,170

Options to purchase Class B Non-

Voting shares

Outstanding options

Outstanding options exercisable

6,368,403

4,066,698

8,734,028

4,638,496

1 Holders of our Class B Non-Voting shares are entitled to receive notice of and to
attend shareholder meetings; however, they are not entitled to vote at these meetings
except as required by law or stipulated by stock exchanges. If an offer is made to
purchase outstanding Class A Voting shares, there is no requirement under applicable
law or our constating documents that an offer be made for the outstanding Class B
Non-Voting shares, and there is no other protection available to shareholders under
our constating documents. If an offer is made to purchase both classes of shares, the
offer for the Class A Voting shares may be made on different terms than the offer to
the holders of Class B Non-Voting shares.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 65

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

COMMITMENTS AND OTHER CONTRACTUAL OBLIGATIONS

Contractual Obligations
The table below shows our material obligations under firm contractual arrangements as at December 31, 2013. See Notes 17, 19 and 26 to our
2013 audited consolidated financial statements for more information.

(In millions of dollars)

Long-term debt 1

Debt derivative instruments 2

Operating leases

Player contracts

Purchase obligations 3

Program rights

Pension obligations 4

Other long-term liabilities

Total

Less than
1 Year

1-3
Years

4-5
Years

After
5 Years

Total

$ 1,170

$ 1,883

$ 1,989

$

8,394

$ 13,436

13

136

136

1,670

699

96

–

22

194

132

1,019

1,018

–

14

(54)

95

33

149

974

–

18

(102)

95

7

160

3,471

–

6

(121)

520

308

2,998

6,162

96

38

$ 3,920

$ 4,282

$ 3,204

$ 12,031

$ 23,437

1 Principal obligations of long-term debt (including current portion) due at maturity.
2 Net (asset) disbursements due at maturity. US dollar amounts have been translated into Canadian dollars at the Bank of Canada year-end rate.
3 Purchase obligations are the contractual obligations under service, product and handset contracts that we have committed to for at least the next five years.
4 Expected contributions to our pension plans in 2014. Contributions for the year ended December 31, 2015 and beyond cannot be reasonably estimated because they depend on

future economic conditions and plan performance and may be affected by future government legislation.

OFF-BALANCE SHEET ARRANGEMENTS

sale

to counterparties

indemnification and guarantees
involving business

Guarantees
As a regular part of our business, we enter into agreements that
in
provide for
combination
transactions
agreements, sales of services and purchases and development of assets.
Due to the nature of these indemnifications, we are unable to make a
reasonable estimate of the maximum potential amount we could be
required to pay counterparties. Historically, we have not made any
significant payment under these indemnifications or guarantees. See
Note 26 to our 2013 audited consolidated financial statements for more
information.

and business

Operating Leases
We have entered into operating leases for the rental of premises,
distribution facilities, equipment and wireless
towers and other
contracts. Terminating any of these lease agreements would not have a
material adverse effect on us as a whole. See “Commitments and Other
Contractual obligations” and Note 27 to our 2013 audited consolidated
financial statements for quantification and more information.

66 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

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Regulation in Our Industry

Our business, except for the non-broadcasting operations of Media, is
regulated by two groups:
(cid:129) the Canadian Federal Department of Industry on behalf of the

can and do, however, affect the terms and conditions under which we
offer these services.

(cid:129) the CRTC,

Minister of Industry (Canada) (together, Industry Canada)
Telecommunications Act
(Telecommunications Act) and the Broadcasting Act
(Broadcasting Act).

under

the

(Canada)
(Canada)

Regulation relates to the following, among other things:
(cid:129) wireless spectrum and broadcasting licensing
(cid:129) competition
(cid:129) the cable television programming services we must, and can,

distribute

(cid:129) wireless and wireline interconnection agreements
(cid:129) rates we can charge third parties for access to our network
(cid:129) the resale of our networks
(cid:129) roaming on our networks
(cid:129) ownership and operation of our communications systems
(cid:129) our ability to acquire an interest in other communications systems.

Regulatory changes or decisions can adversely affect our consolidated
results of operations.

Our costs of providing services may increase from time to time as we
comply with industry or legislative initiatives to address consumer
protection
copyright
infringement, unsolicited commercial e-mail, cybercrime and lawful
access.

Internet-related

concerns

issues

like

or

Generally, our spectrum and broadcast licences are granted for a
specified term and are subject to conditions for maintaining these
licences. The regulators can modify these licensing conditions at any
time, and they can decide not to renew a licence when it expires. If we
do not comply with the conditions, a licence may be forfeited or
revoked, or we may be fined.

The licences have conditions that require us, amongst other things, to
the applicable
comply with Canadian ownership restrictions of
legislation, and we are currently in compliance with them. If we violate
the requirements, we would be subject to various penalties and it could
include losing a licence in extreme cases.

Cable, wireless and broadcasting licences generally
transferred without regulatory approval.

cannot be

Canadian Broadcasting Operations
Our Canadian broadcasting operations – including our cable television
systems, radio and television stations, and specialty services – are
licenced (or operated under an exemption order) and regulated by the
CRTC under the Broadcasting Act.

The CRTC is responsible for regulating and supervising all aspects of the
the
It
Canadian broadcasting system.
Telecommunications Act
telecommunications
carriers, including:
(cid:129) Wireless’ mobile voice and data operations
(cid:129) Cable’s Internet and telephone services.

is also responsible under

the regulation of

for

Our cable and telecommunications retail services are not subject to
price regulation, because the CRTC believes
there is enough
competition for these services provided by other carriers to protect the
interests of users, so has forborne from regulating them. Regulations

Spectrum Licences
Industry Canada sets technical standards for telecommunications under
the Radiocommunication Act (Canada) (Radiocommunication Act) and
the Telecommunications Act. It licences and oversees:
(cid:129) the technical aspects of the operation of radio and television stations
(cid:129) the frequency-related operations of cable television networks
(cid:129) awarding and supervising spectrum for wireless communications

systems in Canada.

Royalties
The Copyright Board of Canada (Copyright Board) oversees the
administration of copyright royalties in Canada and establishes the
royalties to be paid for the use of certain copyrighted works. It sets the
copyright
royalties that Canadian broadcasting undertakings,
including cable, radio, television and specialty services, pay to copyright
collectives.

tariff

Billing and Contracts
The Quebec Consumer Protection Act amendments, effective June
2010, introduced new provisions applicable to wireless, wireline and
Internet service contracts. These amendments include new rules on the
content of such contracts, the determination of the early cancellation
fees that can be charged to customers, the use of security deposits and
the cancellation and renewal rights of the consumers. The amendments
also established new provisions on the sale of prepaid cards and the
disclosure of related costs.

Amendments to the Manitoba Consumer Protection Act took effect in
September 2012 and parallel the changes to the Quebec Consumer
Protection Act. Similar legislation also came into effect in September
2012 in Newfoundland and Labrador and has been tabled in Nova
Scotia. A private member’s bill proposing similar legislation has been
introduced in New Brunswick.

In April 2012, the Ontario government announced that it would be
introducing legislation addressing wireless bills and contracts. The
legislation seeks to ensure that contracts are written in plain language
and spell out which services come with the basic fee and which would
result in a higher bill. It requires providers to obtain consent in writing
before they renew or amend a contract. The legislation also seeks a cap
that would vary
on the cost of cancelling a fixed-term contract
depending on the circumstances of
the contract. The proposed
legislation, which would affect new contracts, would take effect six
months after being passed and would also cover existing agreements
that are amended, renewed or extended after that date. The legislation
was passed into law in October 2013.

See also “CRTC Wireless Code” section under Wireless Regulation.

Foreign Ownership and Control
Non-Canadians can own and control directly or indirectly:
(cid:129) up to 33.3% of the voting shares and the related votes of a holding
company that has a subsidiary operating company licenced under the
Broadcasting Act, and

(cid:129) up to 20% of the voting shares and the related votes of the
operating licensee company may be owned and controlled directly or
indirectly by non-Canadians.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 67

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Combined, these limits can enable effective foreign control of up to
46.7%.

The chief executive officer and 80% of the members of the Board of
Directors of the operating licensee must be resident Canadians. There
are no restrictions on the number of non-voting shares that may be
held by non-Canadians at either the holding-company or licensee-
company level. Neither the Canadian carrier nor its parent may be
otherwise controlled in fact by non-Canadians. Subject to appeal to the
federal Cabinet, the CRTC has the jurisdiction to determine as a
fact whether a given licensee is controlled by non-
question of
Canadians.

Pursuant to the Telecommunications Act and associated regulations, the
same rules also apply to Canadian telecommunications carriers such as
Wireless, except that there is no requirement that the chief executive
officer be a resident Canadian. We believe we are in compliance with
the foregoing foreign ownership and control requirements.

On June 29, 2012, Bill C-38 amending the Telecommunications Act
telecommunications
passed into law. The amendments exempt
companies with less than 10% of total Canadian telecommunications
market measured by revenue from foreign investment restrictions.
Companies that are successful in growing their market shares in excess
of 10% of total Canadian telecommunications market revenues other
than by way of merger or acquisitions will continue to be exempt from
the restrictions.

WIRELESS

Consultation on the Renewal of Cellular and Personal
Communications Services (PCS) Spectrum Licences
In March 2011,
Industry Canada released its decisions about the
renewal process for cellular and PCS licences that began expiring at that
time. Key things to note:
(cid:129) At the end of the current licence term, new cellular and PCS licences
with a 20-year term will be issued to licensees that are in compliance
with all licence conditions.

(cid:129) The previously existing annual

fee of $0.0351 per MHz per
population of the licenced area will continue to apply to all cellular
and PCS licences, including those initially assigned by auction. The
Minister of Industry Canada may review and amend the fees during
the licence term after further consultation with licensees.

(cid:129) A determination regarding existing research and development
conditions of licence was not released at that time and will be
released separately. A decision has not been made to date, and until
such a time, the current conditions of licence remain in effect.

Consultation on a Policy and Technical Framework for the
700Mhz and 2500-2690Mhz Band and Aspects Related to
Commercial Mobile Spectrum
In March 2012,
Industry Canada released its policy and technical
framework for the auction of spectrum in the 700 MHz and 2500–2690
MHz spectrum bands. Key things to note:
(cid:129) Industry Canada adopted an auction cap for the 700 MHZ (not a set-
aside like in the 2008 Advanced Wireless Services (AWS) spectrum
auction). There are four blocks of spectrum that are considered
“prime”. Large domestic wireless carriers are restricted to a single
block of prime spectrum each, while all other carriers are restricted to
two blocks. Rogers, Bell and Telus are considered large carriers
nationally. SaskTel is considered a large carrier in Saskatchewan, and
MTS is considered a large carrier in Manitoba.

68 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

(cid:129) To encourage rural deployments, single carriers who win two paired
blocks, or two carriers who share their two paired blocks, are
required to use their 700 MHz spectrum to provide coverage to 90%
of their HSPA+ territory within five years and 97% within seven
years. Industry Canada will use Tier 2 licence areas for the 700Mhz
auction. These are 14 large service areas covering all of Canada, and
are generally the same size as individual provinces.

In March 2013,
Industry Canada released Licensing Framework for
Mobile Broadband Services (MBS) – 700 MHz Band. Key things to note:
(cid:129) Industry Canada confirmed that, for the most part, the policy and
technical framework to auction spectrum in the 700 MHz band are
the same as proposed in its March 14, 2012 consultation document.
(cid:129) The auction will use a combinatorial clock auction (CCA) format,
where bids are made for packages of spectrum licences, rather than
the simultaneous multiple round auction (SMRA) format used in the
past, where bids are made on individual licences.

(cid:129) Associated entities can apply to bid separately and to have the
auction cap applied individually. These bidders must demonstrate
that they “intend to separately and actively provide services” within a
given licence area for the duration of the spectrum caps (five years
after licensing). Industry Canada has determined that no registered
bidders were associated with each other.

The auction was initially set to begin on November 19, 2013.
June 2013,
September 17, 2013, and the auction start to January 14, 2014.

In
Industry Canada moved the application deadline to

In October 2013,
Industry Canada released its consultation paper,
seeking comments on licencing considerations related to auction
format, rules and processes, as well as on conditions of licence for
spectrum in the 2500–2690 MHz band. The final policy was released on
January 10, 2014.

Key things to note about 2500–2690 MHz spectrum policy:
(cid:129) Industry Canada adopted a spectrum cap (not an auction cap like in
the 700 MHz auction). No carrier participating in the auction may
possess more than 40 MHz of 2500–2690 MHz spectrum. Rogers is
grandfathered with respect to our holdings in those situations where
we already hold more than 40 MHz of this spectrum. We will not be
required to return spectrum.

(cid:129) There is no special

roll-out

requirement

for 2500–2690 MHz

spectrum. A general roll-out rule will be determined in the policy.

(cid:129) The auction is set to commence on April 15, 2015.
(cid:129) The 2500MHz auction will use Tier 3 licence areas.

Roaming and Tower Sharing Policy
In March 2013,
Industry Canada released Revised Frameworks for
Mandatory Roaming and Antenna Tower and Site Sharing, concluding a
consultation initiated in 2012. It sets out the current rules for roaming
and tower and site sharing. Its key terms are:
(cid:129) All holders of spectrum licences, radio licences and broadcasting
certificates must share towers and antenna sites, where technically
feasible, at commercial rates.

(cid:129) All licensees were permitted to request roaming from other licensees

at commercial rates.

(cid:129) The timeframe for negotiating agreements is 60 days, after which
arbitration according to Industry Canada arbitration rules will begin.
(cid:129) The roaming capabilities must provide connectivity for digital voice
and data services regardless of the spectrum band or underlying
technology used.

(cid:129) In addition, a host network carrier is neither required to provide a
roamer with a service that the carrier does not provide to its own
subscribers, or to provide a roamer with a service, or level of service,
that the roamer’s network carrier does not provide. The policy does
not require seamless communications handover.

Consultation on Transfers, Divisions and Subordinate Licensing
of Spectrum Licences
In June 2013,
Industry Canada released Framework Relating to
Transfers, Divisions and Subordinate Licensing of Spectrum Licences for
Commercial Mobile Spectrum. The Framework lays out the criteria
Industry Canada will consider and the processes it will use when it
reviews spectrum licence transfers, including prospective transfers that
could arise from purchase or sale options and other agreements. Key
things to note:
(cid:129) Industry Canada will review all spectrum transfer requests, and will
not allow any that result in “undue spectrum concentration” and
reduced competition. Decisions will be made on a case-by-case basis
and will be issued publicly to increase transparency.

(cid:129) Licensees must ask for a review within 15 days of entering into any
agreement that could lead to a prospective transfer. Industry Canada
will review the agreement as though the licence transfer that could
arise from it has been made.

(cid:129) This

timing does not apply to agreements made before the
Framework was released, which means the spectrum agreements we
have with Shaw and Quebecor will not be reviewed under the
Framework until 2014.

CRTC Wireless Code
In June 2013, the CRTC issued its wireless consumer code of conduct.
Key things to note:
(cid:129) The code establishes several new obligations on wireless carriers,
including
unlocking
requirements and contract summaries. It also lays out the rules for
device subsidies and early cancellation fees.

term length,

roaming

contract

caps,

(cid:129) Under the code, if a customer cancels a contract early, carriers can
only charge the outstanding balance of the device subsidy they
received, which goes down by an equal amount every month over no
more than 24 months. This effectively makes the maximum contract
length two years.

(cid:129) The code applies to all contracts entered into or renewed after

December 2, 2013.

(cid:129) As of June 3, 2015, the code will apply to all contracts, no matter
when they were entered into, which means it will retroactively
capture three-year contracts entered into between June 3, 2012 and
December 2, 2013. Anyone entering into a three-year contract
between June 3, 2012 and December 2, 2013 may therefore be
entitled to cancel their agreement without paying back the full
subsidy they received. We do not believe that the CRTC has the
authority to do this, and on July 2, 2013, Rogers, Bell, Telus, MTS
and Sasktel filed an appeal of this retroactivity provision of the code.
The Court has granted leave to appeal and will hear the case in
2014.

CRTC Request for Information Regarding Domestic and US
Wireless Roaming
In August 2013, all Canadian wireless carriers received a letter from the
CRTC asking that information about their retail and wholesale domestic
and US roaming rates,
revenues and agreements be filed by
September 27, 2013. The Commission stated “The data requested will

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provide the Commission with information on wireless roaming in order
to assess its impact on the competitiveness of the Canadian wireless
industry and the choices available to Canadians”.

the

impact of wholesale mobile wireless

Following the fact-finding exercise, on December 12, 2013, the CRTC
issued a call for comments entitled Wholesale mobile wireless roaming
in Canada – Unjust discrimination/undue preference (Telecom Notice of
Consultation CRTC 2013-685). Following its earlier fact-finding exercise
to assess
roaming
arrangements on the competitiveness of the Canadian wireless industry,
the Commission initiated this proceeding to consider whether or not, as
a question of fact, there is a situation of unjust discrimination or undue
preference with respect to wholesale roaming arrangements in Canada.
The Commission noted in particular that the wholesale roaming rates
paid by Canadian carriers were higher than the rates paid by American
In addition, the Commission intends to initiate a separate
carriers.
proceeding in early 2014 to further examine matters related to the
wholesale mobile wireless roaming market in Canada and the impact
on the competitiveness of the industry.

the federal government announced that

Government Announcement Regarding Roaming Rates and
Enforcement
In December,
it would
introduce legislation in 2014. Firstly, it would enact a legislation that
would cap wholesale domestic roaming rates at a rate no higher than
the rates the carrier charges its own retail customers. Secondly, the
government would amend the Radio-communications Act and the
Telecommunications Act to permit Industry Canada and the CRTC to
impose monetary penalties in order to enforce telecommunications
regulations. Details of the announced legislation have not yet been
released.

CABLE

Vertical Integration
The CRTC considers our Cable business to be vertically integrated
because we own or control both programming and distribution services.
It sets out the rules for vertically integrated companies in the broadcast
sector in its Broadcasting Regulatory Policy CRTC 2011-601. The policy:
television programs
(cid:129) Does not allow companies to make their
Internet subscribers. Any program
exclusive to their mobile or
broadcast on television,
including hockey games and other live
events, must be made available to competitors under fair and
reasonable terms.

(cid:129) Allows companies to offer exclusive programming to their Internet or
mobile customers provided it is produced specifically for an Internet
portal or a mobile device.

(cid:129) Adopts a code of conduct to prevent anti-competitive behaviour and
ensure all distributors, broadcasters and online programming services
negotiate in good faith. To protect Canadians from losing availability
of a television service during negotiations, broadcasters must
continue to provide the service in question and distributors must
continue to offer it to their subscribers.

they can subscribe to through,

(cid:129) Required vertically integrated entities to report by April 2012 on how
they have provided consumers with more flexibility in the services
that
for example, pick-and-pay
models. In our April 2012 report, we presented the results of a
market
trial we conducted in London, Ontario that provides
additional programming flexibility to consumers.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 69

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Television Services Distribution
the CRTC launched a broad-based public
On October 24, 2013,
consultation on the subject of television. The consultation covered three
broad themes, asking what consumers think about:
(cid:129) the television programming available to them
(cid:129) the reception of television programming from service providers and

other sources

(cid:129) whether they have enough information to make informed choices

and seek solutions if they are not satisfied.

Comments were due on November 22, 2013. On November 14, 2013,
the Government ordered the CRTC to report by April 30, 2014 on the
steps it will take to maximize Canadians’ ability to subscribe to pay and
specialty services on a pick-and-pay basis. The Government asked that
the report:
(cid:129) consider

the effect on consumers and their ability to access

affordable discretionary TV services

(cid:129) consider

the effect on industry participants (i.e. programmers,

distributors and producers)

(cid:129) ensure that the majority of services received by Canadians remain
Canadian and that distributors continue to give priority to the
carriage of Canadian services.

The CRTC is expected to launch a regulatory proceeding to explore new
approaches at the same time it issues its report to the Government. A
public hearing is expected to be held in September 2014 and a decision
expected by early 2015. The Consultation will
the
regulatory treatment of over-the-top video services and the evolution of
competitive services within the regulated system.

likely look at

CRTC Review of Wholesale Internet Service Pricing and Usage-
Based Billing
In February 2011, the CRTC initiated a proceeding to review its previous
the pricing of wholesale Internet services, where
decisions about
reselling ISPs would have to pay additional charges when their end
users exceeded specific bandwidth caps.

it put

Instead,

In November 2011, the CRTC released Telecom Regulatory Policy 2011-
703, rejecting additional wholesale charges based on specific end-user
traffic volumes.
in place a monthly usage-based
wholesale fee based on the capacity of the facility connecting the
facilities-based wholesaler and the reselling ISP. The new rate structure,
which came into effect in February 2012, includes a usage charge, a
fixed monthly access fee per end user of the reselling ISP and one-time
installation and maintenance fees. In February 2013, the CRTC released
its decisions on seven applications to review and vary the November
2011 CRTC decisions about regulated wholesale Internet service prices.
The decisions increased our wholesale rates, but the increase was not as
high as we had asked for.

CRTC Review of Wholesale Telecommunications Services
In October 2013,
the
telecommunications essential services rulings it released in March 2008.
The review will culminate with a public hearing expected in November
2014.

the CRTC initiated its planned review of

Regulatory Approval of Recent Acquisition
In January 2013, we announced a multi-part strategic transaction with
Shaw to acquire Mountain Cable (Shaw’s cable system in Hamilton,
Ontario), and to secure an option to purchase Shaw’s Advanced Wireless
Services spectrum holdings in 2014. As part of the agreement, we sold
our one-third equity interest in the TVtropolis special channel to Shaw.

70 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Following the CRTC’s approval on May 1, 2013, we closed the portion
of the multi-part agreement with Shaw to buy 100% of Mountain
Cable, and advanced $398 million, according to the terms of the
agreement. We will require Industry Canada approval to close the
spectrum portion of the transaction.

New Media Proceeding Follow-Up
In February 2012, the Supreme Court of Canada upheld a lower court
decision that ISPs cannot be regulated under the Broadcasting Act,
related to the CRTC’s authority to levy a tax from ISPs like Rogers to
fund the creation and promotion of Canadian “webisodes”. The result
is that ISPs, when offering connectivity to television and movie websites,
are not considered to be acting as broadcasters and cannot be
regulated under the Broadcasting Act.

Review of Broadcasting Regulations
In November 2012, the Supreme Court ruled that the CRTC did
not have the authority to implement the value for signal regime
outlined in Broadcasting Decision 2010-167, consistent with our
recommendations. As a result, broadcasters will continue to charge
rates to broadcasting distribution undertakings under
the existing
regulatory framework.

MEDIA

Licence Renewals
The CRTC considers group-based (conventional and discretionary
specialty) licence renewal applications for major media companies. The
Rogers group includes the City and OMNI conventional television
stations and specialty channels G4 Canada, Outdoor Life Network, The
Biography Channel (Canada) and FX (Canada).

In July 2011, the CRTC renewed the group’s licence for three years,
expiring on August 31, 2014. The terms of the renewal recognize the
group’s differences
large English-language
Canadian broadcast groups (Bell Media, Corus Entertainment and
Shaw Media).

from the three other

Distant Signals
Conventional television stations have to agree to the carriage of their
local signals into distant markets. BDUs that want to carry time-shifted
US signals must therefore get the consent of each of the three large
English-language networks besides CBC (CTV, Global and City) to carry
their signals in those time zones. We are currently negotiating with
various distributors regarding carriage of distant signals.

Regulatory Approval of Recent Acquisitions
On April 30, 2013, we acquired control of theScore after receiving final
regulatory approval
theScore, which we have
rebranded to Sportsnet 360, was Canada’s third largest specialty sports
channel. As part of the transaction, we received a 10% interest in Score
Media’s digital media assets, which were spun out into a separate entity
called Score Digital.

from the CRTC.

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Governance and Risk Management

GOVERNANCE AT ROGERS

Rogers is a family-founded, family-controlled company, and we take
pride in our proactive and disciplined approach to ensuring that our
governance structure and practices
the confidence of our
shareholders.

instil

With the passing in December 2008 of our founder and previous CEO,
Ted Rogers, his voting control of Rogers Communications passed to a
trust whose beneficiaries are members of the Rogers family. The trust
holds voting control of Rogers Communications for the benefit of
successive generations of the Rogers family. The Rogers family are
substantial stakeholders, and owned approximately 28% of our equity
as of December 31, 2013.

Our Board of Directors is made up of four members of the Rogers
family, and another 13 directors who bring a mix of experience as
business leaders in North America. All of our directors are firmly
committed to strong oversight and the ongoing creation of shareholder
value. The Board as a whole is committed to sound corporate
governance, and continually reviews its governance practices and
benchmarks
them against acknowledged leaders and evolving
legislation. The Board believes that Rogers’ governance system is
effective and that there are appropriate structures and procedures in
place.

Governance Best Practices
The majority of our directors are independent and we have adopted
many best practices for effective governance:
(cid:129) Separation of CEO and chairman roles
(cid:129) Independent lead director
(cid:129) Formal corporate governance policy and charters
(cid:129) Code of business conduct and whistleblower hotline
(cid:129) Director share ownership guidelines
(cid:129) Board and committee in camera discussions
(cid:129) Annual reviews of Board and director performance
(cid:129) Audit Committee meetings with internal and external auditors
(cid:129) Orientation programs for new directors
(cid:129) Regular Board education sessions
(cid:129) Committee authority to retain independent advisors
(cid:129) Director material relationship standards.

We comply with corporate governance guidelines and standards as a
Canadian public company listed on the TSX and as a foreign private
issuer listed on the NYSE in the US.

Board Oversight
The Board delegates certain responsibilities to its seven standing
committees to ensure proper oversight and accountability:

(cid:129) Audit Committee – reviews our accounting policies and practices,
the integrity of our financial reporting processes and procedures and
the financial statements and other relevant disclosure for release
to the public.
It also assists the Board in its oversight of our
compliance with legal and regulatory requirements for financial
reporting, and assesses our internal accounting and financial control
systems and the qualifications,
independence and work of our
internal and external auditors.

and

systems

(cid:129) Corporate Governance Committee – assists the Board so it has
its
appropriate
responsibilities. This committee develops governance policies and
practices and recommends them to the board for approval, and leads
the Board in its periodic
review of board and committee
performance.

procedures

carrying

out

for

(cid:129) Nominating Committee – identifies prospective candidates to serve
on our Board. Nominated directors are either elected by shareholders
at a meeting, or appointed by the Board. The committee also
recommends nominees for each Board committee, including each
committee chair.

(cid:129) Human Resources Committee – assists the Board in monitoring,
reviewing and approving compensation and benefit policies and
practices. It is also responsible for recommending the compensation
of
senior management and monitoring the senior executive
succession plan.

(cid:129) Executive Committee – assists

the Board in discharging its
responsibilities between meetings, including to act in such areas as
specifically designated and authorized at a preceding board meeting
to consider matters that may arise from time to time.

(cid:129) Finance Committee – reviews our investment strategies and general

debt and equity structure and reports on them to the Board.

(cid:129) Pension Committee – oversees the administration of our retiree
the investment performance and

pension plans and reviews
provisions of the plans.

You can find more details about governance at Rogers in the Investor
Relations section of our website (rogers.com/governance), including:
(cid:129) a complete statement of our corporate governance practices
(cid:129) our codes of conduct and ethics
(cid:129) full committee charters
(cid:129) director biographies
(cid:129) a summary of

the differences between the NYSE corporate
governance rules that apply to US-based companies and our
governance practices as a non-US-based issuer listed on the NYSE.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 71

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

BOARD OF DIRECTORS AND ITS COMMITTEES 

AUDIT

CORPORATE
GOVERNANCE

NOMINATING

HUMAN
RESOURCES

EXECUTIVE

FINANCE

PENSION

CHAIR

MEMBER

AS OF FEBRUARY 11 , 2014

Alan D. Horn

, CPA, CA

Peter C. Godsoe, O.C., O. Ont. 

C. William D. Birchall 

Stephen A. Burch 

John H. Clappison, FCPA, FCA 

Thomas I. Hull

Guy Laurence

Philip B. Lind, CM 

John A. MacDonald

Isabelle Marcoux

The Hon. David R. Peterson, PC, QC 

Edward S. Rogers 

Loretta A. Rogers 

Martha L. Rogers 

Melinda M. Rogers 

Dr. Charles Sirois 

John H. Tory, O. Ont. 

RISK MANAGEMENT

We are committed to continually strengthening our risk management
capabilities to protect and enhance shareholder value. The purpose of
risk management is not to eliminate risk but to optimize trade-offs
between risk and return to maximize value to the organization.

Risk Governance
The Board has overall responsibility for risk governance and oversees
management in identifying the principal risks we face in our business
and implementing appropriate risk assessment processes to manage
these risks. It delegates certain duties to the Audit Committee.

The Audit Committee discusses risk policies with management and the
Board, and assists the Board in overseeing our compliance with legal
and regulatory requirements.

The Audit Committee also reviews:
(cid:129) the adequacy of the internal controls that have been adopted to
safeguard assets from loss and unauthorized use, to prevent, deter
and detect fraud and to verify the accuracy of the financial records

(cid:129) the processes for identifying, assessing and managing risks
(cid:129) our exposure to major

risks and trends and management’s
implementation of risk policies and procedures to monitor and
control these exposures

(cid:129) our business continuity and disaster recovery plans
(cid:129) any special audit steps adopted due to material weaknesses or

significant deficiencies that may be identified

(cid:129) other risk management matters from time to time as determined by

the Committee or directed by the Board.

Enterprise Risk Management
Our Enterprise Risk Management program seeks to ensure we identify,
assess, manage, monitor and communicate risk consistently throughout
the company and that we manage risk in a way that supports our
strategic and business goals. This program supports
the Audit
Committee and the Board’s responsibility for risk by facilitating a formal
strategic risk assessment process.

We carry out an annual strategic risk assessment to identify our
principal risks and their potential impact on our ability to achieve our
strategic plans. This assessment includes reviewing risk reports, audit
reports and industry benchmarks, and interviewing key risk owners. We
also conduct a formal survey every two years to get management
feedback on the key risks facing the organization and identify emerging
risks. Then we prioritize the risks using standard risk assessment criteria.
Enterprise Risk Management reports the results of the strategic risk
assessment to the Executive Leadership Team and the Audit Committee.

The Executive Leadership Team is responsible for approving our
enterprise risk policies and for identifying and assessing the key risks
It is also
that affect our ability to meet our corporate objectives.
responsible for monitoring these key risks and our action plans to
mitigate these risks.

Management develops risk management plans. They are responsible for
identifying, assessing, managing and monitoring risks in the business
units impacting our strategic and business plans, and reporting to the
Executive Leadership Team and Enterprise Risk Management.

72 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

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Internal Audit

Annually,
facilitates and monitors Management’s
completion of the financial fraud risk assessment to identify areas of
potential fraud in our financial statements and to make sure we have
documented and verified controls to mitigate that risk.

Our Enterprise Risk Management methodology and policies rely on the
expertise of our management and employees to identify risks and
opportunities, and implement risk mitigation strategies as required.

Corporate Social Responsibility
Being a responsible corporate citizen and sustainable business are part of good governance. We believe corporate social responsibility is increasingly
important to our growth, competitive advantage and engagement with key stakeholders, and we strive to be a sustainable business and contribute
to a better world.

We focus on five general areas:

Product stewardship

(cid:129) looking at health, safety, the environment and other issues across the product life cycle – from design, manufacturing and transport

to packaging, usage and end-of-life

(cid:129) focusing on ensuring our products and services meet the expectations of our customer and communities, and our own criteria for

quality, social responsibility and environmental respect

Employee engagement

(cid:129) working hard to create a culture of employee engagement and encourage and respect diversity
(cid:129) establishing Rogers as a place where employees feel proud, look forward to making a contribution and have chance to do their best

work every day

(cid:129) providing leading workplace initiatives, from far-reaching benefits to customized training, development and personal assistance

programs

Community investment

(cid:129) promoting the principles of corporate citizenship and benchmarks for community investment established by Imagine Canada by

committing at least 1% of our net earnings before tax annually to charities and other non-profit organizations

(cid:129) investing in many worthy causes to help create vibrant, healthy, talent-rich communities. Our flagship program, Rogers Youth Fund,

supports educational opportunities for at-risk Canadian youth

Environmental responsibility

(cid:129) proactively managing the environmental aspects of our business
(cid:129) measuring our carbon footprint every year and implementing a wide range of initiatives to increase our energy efficiency, reduce

paper use and divert materials from our operations from landfills

(cid:129) focusing on building environmental awareness and engagement among our employees, customers and communities

Ethical supply chain

(cid:129) reinforcing the importance of an ethical supply chain because it is critical to our reputation and success. Rogers is a large purchaser,

with over 37,000 suppliers across Canada and internationally

(cid:129) paying special attention to sound sourcing, production and delivery of supplier products and services by setting strong expectations

of corporate social responsibility throughout our supply chain, including compliance with the Rogers Supplier Code of Conduct

See our annual Corporate Social Responsibility report (available on our website rogers.com/csr) for more about our social, environmental and
community contributions and performance.

YOUTH 
EDUCATION

ECONOMIC  
CONTRIBUTIONS

ARTS & 
CULTURE

EMPLOYEE  
EXPERIENCE

ENVIRONMENTAL 
RESPONSIBILITY

ETHICAL 
SUPPLY CHAIN

COMMUNITY  
INVESTMENT

GOOD  
GOVERNANCE

LOCAL SHELTERS 
& FOOD BANKS

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 73

 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

RISKS AND UNCERTAINTIES AFFECTING OUR BUSINESS

This section describes the principal risks and uncertainties that could
have a material adverse effect on our business and financial results.

GENERAL RISKS

Economic Conditions
Our businesses are affected by general economic conditions and
consumer confidence and spending. Recessions, declines in economic
activity and economic uncertainty can erode consumer and business
confidence and reduce discretionary spending. Any of these factors can
negatively affect us through reduced advertising, lower demand for our
products and services, decreased revenue and profitability, higher churn
and bad debt expense. A significant portion of our broadcasting,
publishing and digital revenues come from the sale of advertising.

Poor economic conditions can also have an impact on our pension plans
because there is no assurance that the plans will be able to earn the
assumed rate of return. Capital market volatility may result in changes
requiring us to make
in the discount
contributions
significantly from current
contributions and assumptions being used in the actuarial valuation
process.

rates and other variables,

in the future that differ

Substantial Competition
There is no assurance that our current or future competitors will not
provide services that are superior to ours or at lower prices, adapt more
quickly to evolving industry trends or changing market requirements,
enter markets we operate in, or introduce competing services. Any of
these factors could reduce our business market share or revenues, or
increase churn.

We expect to have ongoing re-pricing of products and services with our
existing subscribers as we extend lower wireless pricing offers to attract
and retain customers. As such, wireless penetration of the population
deepens, new wireless customers may generate lower average monthly
revenue and this could slow revenue growth.

Wireless could face increased competition due to recent changes to
foreign ownership and control of wireless licences.
(cid:129) Foreign telecommunication companies could enter the Canadian
market by acquiring wireless licences or a holder of wireless licences.
If companies with significantly greater capital resources enter the
Canadian market, it could reduce our wireless market share. See
“Foreign ownership and control” in “Regulation in Our Industry” for
details.

(cid:129) Industry Canada’s new policy regarding the transfer of spectrum
foreign
licenses, combined with 2012 legislation that allows
ownership of wireless providers with less than 10% market share,
could make it harder for incumbent wireless carriers to acquire
additional spectrum,
including the completion of our previously
announced arrangements with Shaw and Videotron, while making it
less expensive for foreign wireless carriers to enter the Canadian
wireless market. This could increase the intensity of competition in
the Canadian wireless sector.

In addition, the CRTC Broadcasting Distribution Regulations do not
allow cable operators to obtain exclusive contracts in buildings where it
is technically feasible to install two or more systems.

74 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

TECHNOLOGY RISKS

Competing Technologies
Several technologies may affect the way our services are delivered,
including:
(cid:129) broadband
(cid:129) IP-based voice, data and video delivery services
(cid:129) increased use of optical fibre technologies to businesses and, or

residences

(cid:129) broadband wireless access and wireless services using a radio

frequency spectrum that we may have limited access to.

These technologies may also lead to significantly different cost
structures for users and therefore affect the long-term viability of some
of our current technologies. Some of the new technologies may allow
competitors to enter our markets with similar products or services at
lower costs, and they may be larger and have greater access to financial
resources than we have.

Improvements in the quality of streaming video over the Internet,
coupled with the increasing availability of television shows and movies
online are anticipated to increase competition for Canadian cable
television systems. If changes in technology are made to any alternative
Canadian multi-channel broadcasting distribution system, our cable
services may face increased competition. In addition, wireless Internet is,
in some instances,
the
technology for wireless Internet continues to develop.

replacing traditional wireline Internet as

The growing use of PVRs could affect our ability to generate television
advertising revenues because viewers can skip advertising aired on the
television networks. The emergence of subscriber-based satellite and
digital radio products could change radio audience listening habits and
have a negative effect on the results of our radio stations. Certain
audiences are also migrating to the Internet as more video and audio
content becomes available.

Dependence on Information Technology Systems
Our businesses depend on information technology systems for day-to-
day operations.
If we are unable to operate our systems or make
enhancements to accommodate customer growth and new products
and services or our systems go down, it could have an adverse effect on
our ability to acquire new subscribers, service customers, manage
subscriber churn, produce accurate and timely subscriber invoices,
generate revenue growth and manage operating expenses. This could
have an adverse impact on our results and financial position.

Most of our employees and critical elements of our network
infrastructure and information technology systems are concentrated in
various physical facilities. If we cannot access one or more of these
facilities because of a natural or manmade disaster or otherwise, our
operations may be significantly affected to the extent that it may be
difficult for us to recover without a significant interruption in service or
negative impact to our revenue or customer base.

Information Security Risk
Security is essential to maintaining efficient, reliable business processes
and to enabling sustained business growth. Technology advancements
and the people using these technologies introduce new information
security risks. Cyber
threats are maturing with time and their
sophistication and effectiveness are increasing. A security breach could
reputation, and resources, or handing
result

in loss of

revenue,

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advantage to a competitor. Annual
investments in new capabilities,
education and continuous improvement help to maintain and improve
RCI’s security posture. These are focused on protection and prevention,
robust detection and advance preparation and planning to help prevent
a potential breach from turning into a crisis. Risk management
resources continue to be focused in this area.

services may be increased from time-to-time as a result of compliance
with industry or legislative initiatives to address consumer protection
concerns or such Internet-related issues as copyright infringement,
unsolicited commercial e-mail, cybercrime and lawful access. Our cable,
wireless and broadcasting licences may not generally be transferred
without regulatory approval.

including personal

We use standard industry practices for network and information
technology security, survivability and disaster recovery. Our ongoing
success partly depends on protecting our corporate business-sensitive
information about our customers and
data,
employees. We treat this information as intellectual property and
protect it from unauthorized access and compromise. We rely on our
policies and procedures and information technology systems to protect
this information. If we do not secure our data and the privacy of our
customer information, we may not be in compliance with regulatory
standards and it could result in negative publicity, litigation and damage
to our
these outcomes can cause us to lose
customers or public confidence, or experience financial losses.

reputation. Any of

Impact of Network Failures on Revenue and Customer Service
If our networks or key network components fail, it could, in some
circumstances, result in a loss of service for our customers for an
indefinite period and have an adverse effect on our results and financial
position. We rely on business partners to carry some traffic for some of
our customers. If one of these carriers has a service failure, it might also
cause a service interruption for our customers that would last until we
could reroute the traffic to another carrier.

Unauthorized Access to Digital Boxes or Internet Modems
We use encryption technology developed and supported by our vendors
to protect our cable signals from unauthorized access and to control
access to programming based on subscription packages. We also use
encryption and security technologies to prevent unauthorized access to
our Internet service.

There is no assurance that we will be able to effectively prevent
unauthorized decoding of television signals or Internet access in the
future. If we are unable to control cable access with our encryption
technology, subscriptions to digital programming, including premium
VOD and SVOD, and Internet service revenues may decrease, which
could result in a decline in our cable revenues.

REGULATORY RISKS

Changes in Government Regulations
Substantially all of our business activities are regulated by Industry
Canada and/or the CRTC, and any regulatory changes or decisions
could adversely affect our consolidated results of operations. See
“Regulation in Our Industry”.

Regulatory changes or decisions made by these regulators could
adversely impact our results of operations on a consolidated basis. This
regulation relates to, among other things, licencing, competition, the
cable television programming services that we must distribute, wireless
and wireline interconnection agreements, the rates we may charge to
provide access to our network by third parties, the resale of our
networks and roaming on our networks, our operation and ownership
of communications systems and our ability to acquire an interest in
In addition, the costs of providing
other communications systems.

Generally, our licences are granted for a specified term and are subject
to conditions on the maintenance of these licences. These licencing
conditions may be modified at any time by the regulators. The
regulators may decide not to renew a licence when it expires, and any
failure by us to comply with the conditions on the maintenance of a
licence could result in a revocation or forfeiture of any of our licences or
the imposition of fines.

The licences include conditions requiring us to comply with Canadian
ownership restrictions of the applicable legislation. We are currently in
compliance with all of
these Canadian ownership and control
requirements. However, if these requirements are violated, we would
be subject to various penalties, possibly including, in the extreme case,
the loss of a licence.

The Wireless Code
The CRTC’s decision to implement its wireless consumer code of
conduct, among other things, effectively requires Canadian wireless
carriers to move away from offering three-year service contracts and
instead offer two-year contracts, and this could change our customer
acquisition and retention costs and subscriber churn. The Wireless Code
also sets billing caps on data roaming and domestic data overage
charges, creates a prohibition on requiring customers to provide 30-
days’ notice of cancellation, and requires the payment of interest on
security deposits, which could also reduce our results of operations.

Our wireless business could be materially adversely affected if laws,
regulation or customer behaviour makes it difficult for us to impose
term commitments or early cancellation fees on customers or receive
the service revenues we anticipate from the term commitments.

Spectrum
Radio spectrum is one of the fundamental assets required to carry on
the wireless business. Our ability to continue to offer and improve
current services and to offer new services depends on, among other
factors, continued access to and deployment of adequate spectrum,
including both the ability to renew current spectrum licenses and
acquire new spectrum licenses.

If we cannot acquire and retain needed spectrum, we may not be able
to continue to offer and improve our current services and deploy new
services on a timely basis including providing competitive data speeds
that customers want. As a result, our ability to attract and retain
customers could be materially adversely affected.
In addition, an
inability to acquire and retain needed spectrum could affect network
quality and result in higher capital expenditures, as a consequence of
network densification and other related network upgrades.

Spectrum Fees
Changes to government spectrum fees could significantly increase our
payments and therefore materially reduce our operating profit.
Spectrum licences are an indefinite life intangible asset and we do not
amortize them, however, any potential
increases in spectrum licence
fees may affect our current accounting policies.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 75

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Higher Handset Subsidies
is based substantially on subsidizing the
Our wireless business model
cost of subscriber handsets, similar to other North American wireless
carriers. This attracts customers and in exchange they commit to a term
with us. We also commit to a minimum subsidy with the supplier of
certain smartphone devices.

National Wireless Tower Policy
The policy affects all parties that plan to install or modify an antenna
system, including PCS, cellular and broadcasting service providers. The
policy requires, among other things, that antenna proponents consider
using existing antenna structures before proposing new structures and
those owners of existing systems respond to requests to share antenna
systems. Antenna proponents must
follow a defined process for
notifying the public and addressing local requirements and concerns.

Certain types of antenna installations, however, are excluded from the
consultation requirements with local authorities and the public.

Radio Frequency Emissions
From time to time the media and other reports have highlighted alleged
links between radio frequency emissions from wireless handsets and
various health concerns, including cancer, and interference with various
medical devices,
including hearing aids and pacemakers. This may
discourage the use of wireless handsets or expose us to potential
litigation even though there are no definitive reports or studies stating
that these health issues are directly attributable to radio frequency
emissions.

It is also possible that future regulatory actions may result in more
restrictive standards on radio frequency emissions from low-powered
devices like wireless handsets. We cannot predict the nature or extent
of any restrictions.

Obtaining Access to Support Structures and Municipal Rights
of Way
We must have access to support structures and municipal rights of way
for our cable facilities. We can apply to the CRTC to obtain a right of
access under the Telecommunications Act in areas where we cannot
secure access to municipal rights of way. Failure to obtain access could
increase Cable costs and adversely affect our business.

The Supreme Court of Canada ruled in 2003, however, that the CRTC
does not have the jurisdiction to establish the terms and conditions of
accessing the poles of hydroelectric companies. As a result, we obtained
access under orders from the Ontario Energy Board and the New
Brunswick Public Utilities Board.

Dependence on Facilities and Services of ILECs
Business telephony operations that are outside our cable territory highly
depend on the availability of facilities and services acquired from
incumbent telecom operators, according to CRTC rules. Changes to
the cost of operating these
these rules could significantly affect
businesses.

Copyright Tariffs
Pressures on copyright tariffs continue to affect our services. Any
increase in fees could negatively affect our results of operations.

76 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

BUSINESS RISKS

Revenue Expectations from New and Advanced Services
We expect that a substantial portion of our future revenue growth may
come from new and advanced services, and we continue to invest
significant capital resources to develop our networks so we can offer
these services. It is possible, however, that there may not be sufficient
consumer demand, or that we may not anticipate or satisfy demand for
certain products and services, or be able to offer or market these new
products and services successfully to subscribers. If we do not attract
subscribers to new products and services profitably or keep pace with
changing consumer preferences, we could experience slower revenue
growth and increased churn. This could have a materially adverse effect
on our business, results of operations and financial condition.

Acquisitions, Divestitures or Investments
Acquiring complementary businesses and technologies, developing
strategic alliances and divesting portions of our business are often
required to optimally execute our business strategy.

Services, technologies, key personnel or businesses of companies we
acquire may not be effectively assimilated into our business or service
offerings, or our alliances may not be successful. We also may not be
able to successfully complete any divestitures on satisfactory terms, if at
all. Divestitures may reduce our total revenues and net income by more
than offset by the sales price.

Inventory Obsolescence
Our inventory balance mainly consists of wireless handset devices,
which generally have relatively short product life cycles due to frequent
wireless handset
If we cannot effectively manage
inventory levels based on product demand, this may increase the risk of
inventory obsolescence.

introductions.

Complexity of Our Business
Our businesses, technologies, processes and systems are operationally
complex and increasingly interconnected. If we do not execute properly,
or if manmade or natural disasters impact them, customers may have a
negative experience, resulting in increased churn and lower revenue.

Reliance on Third Party Service Providers
We have outsourcing arrangements with third parties to provide certain
essential components of our business operations to our employees and
customers, including payroll, certain facilities or property management
functions,
certain installation and service
technicians, certain information technology functions, and invoice
printing. Interruptions in these services can adversely affect our ability to
service our customers.

centre support,

call

Dependence on Certain Key Infrastructure and Handset
Vendors
Our wireless business has relationships with a relatively small number of
essential network infrastructure and handset vendors. We do not have
operational or financial control over them, and only have limited
influence on how they conduct their business with us.

If one of our network infrastructure suppliers fails, it could delay adding
network capacity or new capabilities and services across the business.
Handsets and network infrastructure suppliers can extend delivery
times, raise prices and limit supply due to their own shortages and
business requirements, among other things. If these suppliers do not
develop handsets that satisfy customer demands, or deliver products

and services on a timely basis, it could have a material adverse effect on
financial condition and results of operations. Any
our business,
interruption in the supply of equipment for our networks could also
affect the quality of our service or impede network development and
expansion.

Organizational Structure and Talent
The industry is competitive in attracting and retaining a skilled
workforce. Losing certain employees or changes in morale due to a
restructuring or other event could affect our revenue and profitability in
certain circumstances.

Holding Company Structure
As a holding company, our ability to meet our financial obligations
depends primarily on receiving interest and principal payments on
intercompany advances, rental payments, cash dividends and other
payments from our subsidiaries, together with proceeds raised by us
through issuing debt and equity and selling assets.

industry associations and agencies. If our radio and television ratings or
magazine readership levels decrease substantially, our advertising sales
volumes and the rates that we charge advertisers could be adversely
affected.

FINANCIAL RISKS

Capital Commitments Liquidity, Debt and Interest Payments
Our capital commitments and financing obligations could have
important consequences including:
(cid:129) requiring us to dedicate a substantial portion of cash flow from
operations to pay dividends, interest and principal, which reduce
funds available for other business purposes including other financial
operations

(cid:129) making us more vulnerable to adverse economic and industry

conditions

(cid:129) limiting our flexibility in planning for, and/or reacting to, changes in

our business and/or industry

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Substantially all of our business activities are operated by our
subsidiaries. All of our subsidiaries are distinct legal entities that have no
obligation, contingent or otherwise, to make funds available to us
whether by dividends,
loans, advances or other
payments,
to payment arrangements on intercompany
advances. Any of these payments must meet statutory or contractual
restrictions, are contingent on the earnings of those subsidiaries, and
are subject to various businesses and other considerations.

interest payments,

subject

Increasing Programming Costs
Acquiring programming is the single most significant purchasing
commitment in our cable business. Programming costs have increased
significantly over the past few years, particularly with the recent growth
in subscriptions to digital specialty channels. Programming is also a
material cost for Media television properties. Higher programming costs
could adversely affect the operating results of our business if we are
unable to pass on these costs to subscribers.

Channel Placement
Unfavourable channel placement could negatively affect the tier status
and results of certain channels,
including The Shopping Channel,
Sportsnet, SportsnetONE, Sportsnet World, and our specialty channels,
including Outdoor Life Network, The Biography Channel (Canada), G4
Canada, and FX (Canada).

Migrating from Conventional Media to New Media
Our Media business operates in many industries that can be affected by
customers migrating from conventional to digital media, which is
driving shifts in the quality and accessibility of data and mobile
alternatives to conventional media. We have been shifting our focus
towards the digital market to limit this risk. Our Media results could be
negatively affected if we are unsuccessful
in anticipating the shift in
advertising dollars from conventional to digital platforms.

Our Market Position in Radio, Television or Magazine
Readership
Advertising dollars typically migrate to media properties that are leaders
in their respective markets and categories, particularly when advertising
budgets are tight. Although most of our radio, television and magazine
properties currently perform well in their respective markets, this may
not continue in the future. Advertisers base a substantial part of their
purchasing decisions on ratings and readership data generated by

(cid:129) putting us at a competitive disadvantage compared to competitors
less financial

resources and, or

who may have more financial
leverage, or

(cid:129) restricting our ability to obtain additional financing to fund working
capital and capital expenditures and for other general corporate
purposes.

Our ability to satisfy our financial obligations depends on our future
operating performance and economic, financial, competitive and other
factors, many of which are beyond our control. Our business may not
generate sufficient cash flow and future financings may not be available
to provide sufficient net proceeds to meet these obligations or to
successfully execute our business strategy.

Income Tax and Other Taxes
We collect, pay and accrue significant amounts of income and other
taxes such as federal and provincial sales tax, employment taxes and
property taxes, for and to various taxation authorities.

We have recorded significant amounts of deferred income tax liabilities
and current income tax expense, and calculated these amounts based
on substantively enacted income tax rates in effect at the relevant time.
A legislative change in these rates could have a material impact on the
amounts recorded and payable in the future.

We have also recorded the benefit of income and other tax positions
that are more likely than not of being sustained on examination and are
measured at the amount expected to be realized when we have an
ultimate settlement with taxation authorities.

While we believe we have paid and provided for adequate amounts of
tax, our business is complex and significant judgement is required in
interpreting tax legislation and regulations. Our tax filings are subject to
audit by the relevant government revenue authorities and the results of
the government audit could materially change the amount of our actual
income tax expense, income taxes payable or receivable, other taxes
payable or receivable and deferred income tax assets or liabilities and
could, in certain circumstances, result in an assessment of interest and
penalties.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 77

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

LITIGATION RISKS

System Access Fee – Saskatchewan
In 2004, a class action commenced against providers of wireless
communications in Canada under the Class Actions Act (Saskatchewan).
The class action related to the system access fee wireless carriers
charged to some of
their customers. The plaintiffs are seeking
unspecified damages and punitive damages, which would effectively be
a reimbursement of all system access fees collected.

In 2007, the Saskatchewan Court granted the plaintiffs’ application to
have the proceeding certified as a national, “opt-in” class action where
affected customers outside Saskatchewan must take specific steps to
participate in the proceeding.
In 2008, our motion to stay the
proceeding based on the arbitration clause in our wireless service
agreements was granted. The Saskatchewan Court directed that its
order,
in respect of the certification of the action, would exclude
customers who are bound by an arbitration clause from the class of
plaintiffs.

We appealed the 2007 certification decision, however, it was dismissed
by the Saskatchewan Court of Appeal and leave to appeal to the
Supreme Court of Canada was denied.

In 2012, the plaintiffs applied for an order seeking to extend the time
they can appeal the “opt-in” decision of the Saskatchewan Court. In
March 2013, the Saskatchewan Court of Appeal denied the plaintiffs’
application.

In August 2009, counsel for the plaintiffs began a second proceeding
under the Class Actions Act (Saskatchewan) asserting the same claims
as the original proceeding. If successful, this second class action would
be an “opt-out” class proceeding. This second proceeding was ordered
conditionally stayed in 2009 on the basis that it was an abuse of
process.

In April 2013, the plaintiffs applied for an order to be allowed to
proceed with the second system access fee class action. In August
2013, the court denied this application and the second action remains
conditionally stayed. In December 2013 the plaintiff applied for an
order permitting them to amend the Statement of Claim to reintroduce
the claims they were not permitted to proceed with in the 2007
the
certification decision. We
Saskatchewan Court. We have not
this
contingency.

awaiting the decision of
recorded a liability for

are

System Access Fee – British Columbia
In December 2011, a class action was launched in British Columbia
against providers of wireless communications in Canada about the
system access fee wireless carriers charge to some of their customers.
The class action relates to allegations of misrepresentations contrary to
the Business Practices and Consumer Protection Act (British Columbia),
among other things. The plaintiffs are seeking unspecified damages and
restitution. A certification hearing is scheduled for April 2014. We have
not recorded a liability for this contingency.

911 Fee
In June 2008, a class action was launched in Saskatchewan against
providers of wireless communications services in Canada. It involves
allegations of breach of
contract, misrepresentation and false
advertising, among other things, in relation to the 911 fee that had
been charged by us and the other wireless communication providers in
Canada. The plaintiffs are seeking unspecified damages and restitution.

78 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

The plaintiffs intend to seek an order certifying the proceeding as a
national class action in Saskatchewan. We have not recorded a liability
for this contingency.

Cellular Devices
In July 2013, a class action was launched in British Columbia against
providers of wireless communications in Canada and manufacturers of
wireless devices. The class action relates to the alleged adverse health
effects incurred by long-term users of cellular devices. The plaintiffs are
seeking unspecified damages and punitive damages, effectively equal to
the reimbursement of the portion of revenues the defendants have
received that can reasonably be attributed to the sale of cellular phones
in Canada. We have not recorded a liability for this contingency.

Other Claims
There are certain other claims and potential claims against us. We do
not expect any of these to have a materially adverse effect on our
consolidated financial position.

The outcome of all the proceedings and claims against us, including the
matters described above, is subject to future resolution that includes the
uncertainties of litigation. Based on information currently known to us,
we believe that it is not probable that the ultimate resolution of any of
these proceedings and claims,
individually or in total, will have a
material adverse effect on our consolidated financial position or results
of operations. If it becomes probable that we are liable, we will record a
provision in the period the change in probability occurs and it would be
material to our consolidated financial position and results of operations.

OWNERSHIP RISK

Controlling Shareholder
Rogers is a family-founded, family-controlled company.

Voting control of Rogers Communications is held by Rogers Control
Trust whose beneficiaries are members of the Rogers family, several of
whom are also directors of our Board. The trust holds voting control
of Rogers Communications Inc. and its subsidiaries for the benefit of
successive generations of the Rogers family. The trust also deals with
Rogers on the company’s long-term strategy and direction. The trustee
is the trust company subsidiary of a Canadian chartered bank.

As of December 31, 2013, private Rogers family holding companies
controlled by the trust owned approximately 90.9% of our outstanding
Class A Voting shares and approximately 9.8% of our Class B Non-
Voting shares, or in total approximately 28% of the total shares
outstanding. Only Class A Voting shares carry the right to vote in most
circumstances. As a result, the trust is able to elect all members of our
the vote on most matters submitted to a
Board and to control
shareholder vote.

CONTROLS AND PROCEDURES

DISCLOSURE CONTROLS AND PROCEDURES
We conducted an evaluation of the effectiveness of the design and
operation of our disclosure controls and procedures as of December 31,
2013, under
the supervision and with the participation of our
management, including the Chief Executive Officer and Chief Financial
Officer, pursuant to Rule 13a-15 promulgated under the US Securities
Exchange Act of 1934, as amended. Based on this evaluation, our Chief
Executive Officer and Chief Financial Officer concluded that our
disclosure controls and procedures were effective at that date.

MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER
FINANCIAL REPORTING
Management is responsible for establishing and maintaining adequate
internal controls over financial reporting.

Our internal control system is designed to give management and the
Board reasonable assurance that our financial statements are prepared
and fairly presented in accordance with Generally Accepted Accounting
Principles. The system assures all
transactions are authorized by
management, assets are safeguarded and financial records are reliable.
Management also takes steps to assure the flow of information and
communication is effective, and monitors performance and our internal
control procedures.

Management assessed the effectiveness of our internal controls over
financial reporting as of December 31, 2013, based on the criteria set
out in the Internal Control – Integrated Framework (1992) issued by the
Committee of Sponsoring Organizations of the Treadway Commission
(COSO), and concluded that
that date. Our
independent auditor, KPMG LLP, issued an audit report stating that, as
of December 31, 2013, we had effective internal controls over financial
reporting in all material respects, based on the same criteria.

it was effective at

All
internal control systems, however, no matter how well designed,
have inherent limitations, and even systems that have been determined
to be effective can only provide reasonable assurance about
the
preparation and presentation of financial statements.

CHANGES IN INTERNAL CONTROL OVER FINANCIAL
REPORTING AND DISCLOSURE CONTROLS AND
PROCEDURES
There were no changes in 2013 that materially affected, or are
reasonably likely to materially affect, our internal controls over financial
reporting.

Other Information

ACCOUNTING POLICIES

Critical Accounting Estimates
Management makes judgments, estimates and assumptions that affect
how accounting policies are applied and the amounts we report in
assets, liabilities, revenue and expenses and our related disclosure about
contingent assets and liabilities. Significant changes in our assumptions,
including those related to our future business plans and cash flows,
could cause our actual results to be materially different.

are

critical

estimates

and
These
understanding our results of operations. We may need to use additional
judgment because of the sensitivity of the methods and assumptions
used in determining the asset, liability, revenue and expense amounts.

to our business operations

Fair Value
We use considerable judgment to estimate the fair value of tangible
and intangible assets acquired and liabilities assumed in an acquisition,
using the best available information including information from
financial markets. This may include discounted cash flow analyses which
utilize key assumptions such as discount rates, attrition rates, and
terminal growth rates to estimate future earnings. Actual results may
differ from these estimates.

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Useful Lives
We depreciate the cost of property, plant and equipment over their
estimated useful
lives by considering industry trends and company-
specific factors, including changing technologies and expectations for
the in-service period of certain assets at the time. We reassess our
lives annually or when circumstances change to
estimates of useful
ensure they match the anticipated life of the technology from a
revenue-producing perspective. If technological change happens more
quickly, or in a different way than anticipated, we might have to reduce
the estimated life of property, plant and equipment, which could result
in a higher depreciation expense in future periods or an impairment
charge to write down the value. We will change our depreciation
methods, depreciation rates or asset useful
lives if they are different
from our previous estimates. We recognize the effect of these changes
in net income prospectively.

intangible assets with finite lives over

Our intangible assets have increased mainly because of acquisitions. We
amortize the cost of
their
estimated useful lives. We use judgment to determine the life of these
assets, analyzing all relevant factors, including the expected usage of
the asset, the typical life cycle of the asset and anticipated changes in
the market demand for the products and services that the asset helps
generate.

We do not amortize intangible assets with indefinite lives (spectrum and
broadcast licences) because there is no foreseeable limit to the period
that these assets are expected to generate net cash inflows for us. After
review of the competitive, legal, regulatory and other factors, it is our
view that these factors do not limit the useful lives of our spectrum and
broadcast licences.

The table below shows the impact that changing the useful lives of the
finite-lived intangible assets by one year would have on annual net
income:

(In millions of dollars)

Amortization
Period

Increase in
Net Income if Life
Increased by 1 year

Decrease in
Net Income if Life
Decreased by 1 year

Brand Names

5 – 20 years

Customer Relationships

3 – 10 years

Roaming Agreements

Marketing Agreements

12 years

3 years

$

1

$ 19

$

$

3

1

$

(1)

$ (31)

$

$

(4)

(2)

We will change our depreciation methods, depreciation rates or asset
lives if they are determined to be different from our previous
useful
estimates. We recognize the effect of these changes in net income
prospectively.

Capitalizing Direct Labour, Overhead and Interest
Certain direct labour and indirect costs associated with the acquisition,
construction, development or
improvements of our networks are
capitalized to property, plant and equipment. The capitalized amounts
are calculated based on estimated costs of projects that are capital in
nature, and are generally based on a rate per hour. In addition, interest
costs are capitalized during development and construction of certain
property, plant and equipment. Capitalized amounts increase the cost of
the asset and result in a higher depreciation expense in future periods.

Impairment of Assets
Indefinite-lived intangible assets (including goodwill and spectrum and/
or broadcast licences) and definite life assets (including property, plant
and equipment and other intangible assets) are assessed for impairment

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 79

 
 
 
The table below shows what the impact of an increase or decrease in
the primary assumptions and estimates on our accrued benefit
obligation and pension expense for 2013 would be:

(In millions of dollars)

Discount rate
Impact of:

Rate of compensation increase
Impact of:

Mortality rate
Impact of:

0.5% increase

0.5% decrease

0.25% increase

0.25% decrease

1 year increase

1 year decrease

Accrued benefit
obligation at end
of fiscal 2013

Pension
expense
fiscal 2013

5.10%
$ (105)

120

3.00%
14

$

(14)

26

(27)

$

4.50%
(11)

$

13

3.00%
3

$

(2)

4

(3)

$

Stock-Based Compensation
Stock Option Plans
Our employee stock option plans attach cash-settled share appreciation
rights (SARs) to all new and previously granted options. The SARs
feature allows the option holder to elect to receive in cash an amount
equal to the intrinsic value,
instead of exercising the option and
acquiring Class B Non-Voting shares.

We measure stock-based compensation to employees at fair value. We
determine fair value of options using our Class B Non-Voting share
price and option pricing models, and record all outstanding stock
options as liabilities. The liability is marked-to-market in each period and
is amortized to expense using a graded vesting approach over the
period when employee services are rendered, or over the period to the
date an employee is eligible to retire, whichever is shorter. The expense
in each period is affected by the change in the price of our Class B Non-
Voting shares during the life of the option.

Restricted Share Unit (RSU) Plan
We record outstanding RSUs as liabilities, measuring our liabilities and
compensation costs based on the award’s fair value, and recording it as
a charge to operating costs over the vesting period of the award. If the
award’s fair value changes after it has been granted and before the
settlement date, we record the resulting changes in the liability as a
charge to operating costs in the year that the change occurs. The
payment amount is established as of the vesting date.

Deferred Share Unit (DSU) Plan
We record outstanding DSUs as liabilities, measuring our liabilities and
compensation costs based on the awards’ fair values at the grant date.
If an award’s fair value changes after it has been granted and before
the settlement date, we record the resulting changes in our liability as a
charge to operating costs in the year that the change occurs. The
payment amount is established as of the exercise date.

MANAGEMENT’S DISCUSSION AND ANALYSIS

on an annual basis or more often if events or circumstances warrant. A
cash generating unit is the smallest identifiable group of assets that
generates cash inflows that are largely independent of the cash inflows
from other assets or groups of assets. Goodwill and indefinite life
intangible assets are allocated to cash generating units (or groups of
cash generating units) based on the level at which management
monitors goodwill, which is not higher than an operating segment. The
allocation involves significant estimates of future cash flows, estimated
periods of use, applicable discount rates and considerable management
judgment, and is made to cash generating units (or groups of cash
generating units) that are expected to benefit from the synergies of the
business combination. If key estimates differ unfavourably in the future,
we could experience impairment charges that could decrease net
income. We did not record an impairment charge in 2013 since the
the cash generating units exceeded their
recoverable amounts of
carrying values. In 2012, we recorded an impairment charge of $80
million related to certain Media assets, due to the challenging economic
conditions, weakening industry expectations and a decline in
advertising revenues.

Financial Instruments
The fair values of our Derivatives are recorded using an estimated
credit-adjusted mark-to-market valuation. If the Derivatives are in an
asset position (i.e., the counterparty owes Rogers), the credit spread for
the bank counterparty is added to the risk-free discount rate to
determine the estimated credit-adjusted value. If the Derivatives are in a
liability position (i.e., Rogers owes the counterparty), our credit spread is
added to the risk-free discount rate. The estimated credit-adjusted value
of Derivatives is affected by changes in credit spreads between us and
our counterparties.

Income and Other Taxes
We make income and other tax provisions based on information
currently available in each of the jurisdictions in which we operate.
While we believe we have paid and provided for adequate amounts of
tax, our business is complex and significant judgement is required in
interpreting tax legislation and regulations and estimating future levels
of taxable income. Our tax filings are subject to audit by the relevant
government revenue authorities and the results of the government
audit could materially change the amount of our actual
income tax
expense, income taxes payable or receivable, other taxes payable or
receivable and deferred income tax assets and liabilities and could, in
certain circumstances, result in the assessment of interest and penalties.

Pension Benefits
When we account for defined benefit pension plans, assumptions are
made in determining the valuation of benefit obligations. Assumptions
and estimates include the discount rate, the rate of compensation
increase and the mortality rate. Changes to these primary assumptions
and estimates would affect the pension expense, pension asset and
liability and other comprehensive income. Changes
in economic
conditions may also have an impact on our pension plan because there is
no assurance that the plan will be able to earn the assumed rate of
return. Market-driven changes may also result in changes in the discount
rates and other variables that would require us to make contributions in
the future that differ significantly from the current contributions and
assumptions incorporated into the actuarial valuation process.

80 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Contingencies
Considerable judgement is involved in the determination of contingent
liabilities. Our judgement is based on information currently known to
us, and the probability of the ultimate resolution of the contingencies. If
it becomes probable that a contingent liability will result in an outflow
of economic resources, we will record a provision in the period the
change in probability occurs, and it could be material
to our
consolidated financial position and results of operations.

Transactions with Related Parties
We have entered into certain transactions in the normal course of
business with related parties in which we have an equity interest. The
amounts paid to these parties were as follows:

(In millions of dollars)

Revenues

Purchases

Years ended December 31
% Chg

2012

$ 1

$ 38

200

118

2013

$

3

$ 83

We have entered into certain transactions with companies, the partners
or senior officers of which are Directors of Rogers and/or our subsidiary
companies. Total amounts paid to these related parties, directly or
indirectly, were as follows:

(In millions of dollars)

Printing, legal services and commission
paid on premiums for insurance
coverage

Years ended December 31
% Chg

2012

2013

$ 43

$ 43

–

We have entered into certain transactions with our controlling
shareholder and companies it controls. These transactions are subject to
formal agreements approved by the Audit Committee. Total amounts
paid to these related parties generally reflects the charges to Rogers for
occasional business use of aircraft, net of other administrative services,
and were less than $1 million for 2013 and 2012 combined.

These transactions are measured at the exchange amount, being the
amount agreed to by the related parties are at market terms and
conditions and are reviewed by the Audit Committee.

New Accounting Standards
We adopted the following new accounting standards effective
January 1, 2013, of which none had a material impact on prior periods.
(cid:129) IFRS 10, Consolidated Financial Statements (IFRS 10) – As a result of
the adoption of
IFRS 10, we have changed our approach to
determining whether we have control over and consequently whether
we consolidate our investees. IFRS 10 introduces a new control model
that is applicable to all investees. Among other things, it requires the
consolidation of an investee if we control the investee on the basis of
de facto circumstances. In accordance with the transitional provisions
of IFRS 10, we re-assessed the control conclusion for our investees at
January 1, 2013. We made no changes in the current or comparative
period as a result of this assessment.

(cid:129) IFRS 11, Joint Arrangements (IFRS 11) – As a result of the adoption of
IFRS 11, we have changed how we evaluate our interests in joint
arrangements. Under IFRS 11, we classify our interests in joint
arrangements as either joint operations or joint ventures depending
on our right to the assets and obligations for the liabilities of the
arrangements. When making this assessment, we consider
the
structure of
form of any separate
vehicles, the contractual terms of the arrangements and other facts

the arrangements, the legal

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and circumstances. We have re-evaluated our involvement in our
joint arrangements and have accounted for these either using the
proportionate
equity method
depending on whether the investment is defined as a joint operation
or a joint venture, respectively. The adoption of IFRS 11 was not
material to the current or comparative years.

consolidation method, or

the

(cid:129) IFRS 13, Fair Value Measurement (IFRS 13) – On January 1, 2013, we
adopted IFRS 13, on a prospective basis, which provides a single source
of guidance on how fair value is measured, replacing the fair value
measurement guidance contained in individual IFRSs. IFRS 13 defines fair
value and establishes a framework for measuring fair value. It does not
introduce new fair value measurements or eliminate the practicability
exceptions to fair value measurements that currently exist in certain
standards. We have incorporated the fair
value requirements
throughout our annual consolidated financial statements.

(cid:129) IAS 19, Employee Benefits (2011) (IAS 19) – On January 1, 2013, we
adopted IAS 19, which changes the basis for determining the income
or expense related to defined benefit plans. This amendment
eliminated the concept of return on plan assets and interest cost
(income) and replaced it with a net interest cost that is calculated by
applying the discount rate to the net liability (asset). The net interest
cost takes into account any changes in the net defined benefit
liability (asset) during the period as a result of contributions and
benefit payments. The adoption of the amended standard resulted in
an increase in finance costs of $7 million and a decrease in other
comprehensive income, for a net effect of nil
in comprehensive
income for the year ended December 31, 2012 and did not have a
material impact on net assets as at December 31, 2012. See note 22
of the annual consolidated financial statements for more information
about our pension plans.

(cid:129) IAS 36,

to disclose the discount

Impairment of Asset (IAS 36) – In May 2013, the IASB
amended IAS 36 to clarify the circumstances in which the recoverable
amount of assets or cash-generating units is required to be disclosed,
to clarify the disclosures required, and to introduce an explicit
requirement
rate used in determining
impairment (or reversals) where the recoverable amount (based on
fair value less costs of disposal) is determined using a present value
technique. The amendments are effective for annual periods
beginning on or after
January 1, 2014, with early adoption
permitted. We early adopted this policy as of January 1, 2013 and
made the required disclosures.

Recent Accounting Pronouncements
We are required to adopt the following revised accounting standards on
or after January 1, 2014. We are assessing the impact of adopting these
revised standards on our 2014 interim and consolidated financial
statements.
(cid:129) IAS 32, Financial

Instruments: Presentation (IAS 32) – In December
2011, the IASB amended IAS 32 to clarify the meaning of when an
entity has a current
set-off. The
amendments are effective for annual periods beginning on or after
January 1, 2014 and are required to be applied retrospectively. We
do not expect this to have a significant impact on our consolidated
financial statements.

legally enforceable right of

(cid:129) IAS 39, Financial Instruments: Recognition and Measurement (IAS 39)
– In June 2013, the IASB amended IAS 39 to provide relief from
discontinuing an existing hedging relationship when a novation that
was not contemplated in the original hedging documentation meets
specific criteria. The amendments are effective for annual periods
beginning on or after January 1, 2014 and are required to be applied

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 81

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

retrospectively. We are assessing the impact of this amendment on
our consolidated financial statements.

(cid:129) IFRIC 21, Levies (IFRIC 21) – In May 2013, the IASB issued a new
accounting guidance IFRIC 21, which provides guidance on when to
recognize a liability for a levy imposed by a government, both for
levies that are accounted for in accordance with IAS 37 Provisions,
Contingent Liabilities and Contingent Assets and those where the
timing and amount of the levy is certain. The Interpretation identifies
the obligating event for the recognition of a liability as the activity
that triggers the payment of the levy in accordance with the relevant
legislation. It provides the following guidance on recognition of a
liability to pay levies (i) the liability is recognized progressively if the
obligating event occurs over a period of time, and (ii) if an obligation
is triggered on reaching a minimum threshold,
the liability is
recognized when that minimum threshold is reached. The standard is
effective for annual periods beginning on or after January 1, 2014,
with early adoption permitted. We are assessing the impact of this
new standard on our consolidated financial statements.

(cid:129) IFRS 9, Financial

IAS 39, Financial

Instruments (IFRS 9) – In October 2010, the IASB
Instruments:
issued IFRS 9, which replaces
Recognition and Measurement, establishes principles for the financial
reporting of financial assets and financial liabilities that will present
relevant and useful information to users of financial statements for
their assessment of the amounts, timing and uncertainty of an
entity’s future cash flows. This new standard also includes a new
general hedge accounting standard which will align hedge
accounting more closely with risk management.
It does not
fundamentally change the types of hedging relationships or the
requirement to measure and recognize ineffectiveness, however it
will provide more hedging strategies
risk
management to qualify for hedge accounting and introduce more
judgment to assess the effectiveness of a hedging relationship. The
mandatory effective date of IFRS 9 has not yet been communicated
by the IASB. We are assessing the impact of this new standard on its
consolidated financial statements.

that are used for

KEY PERFORMANCE INDICATORS

We measure the success of our strategy using a number of key
performance indicators, which are outlined below. We believe these key
performance indicators allow us
to appropriately measure our
performance against our operating strategy as well as against the
results of our peers and competitors. The following key performance
indicators are not measurements in accordance with IFRS and should
not be considered as an alternative to net income or any other measure
of performance under IFRS.

Subscriber Counts
We determine the number of subscribers to our services based on active
subscribers. When subscribers are deactivated, either voluntarily or
involuntarily for non-payment, they are considered to be deactivations
in the period the services are discontinued.

Wireless
(cid:129) A wireless subscriber is represented by each identifiable telephone

number.

(cid:129) We report wireless subscribers in two categories: postpaid and
prepaid. Postpaid and prepaid include voice-only subscribers, data-
only subscribers, and subscribers with service plans integrating both
voice and data.

(cid:129) Wireless prepaid subscribers are considered active for a period of 180

days from the date of their last revenue-generating usage.

82 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Cable
(cid:129) Cable Television and Internet subscribers are represented by a
dwelling unit, and cable Phone subscribers are represented by line
counts.

(cid:129) When there is more than one unit in one dwelling, like an apartment
building, each tenant with cable service is counted as an individual
subscriber, whether the service is invoiced separately or included in
the tenant’s rent. Institutional units, like hospitals or hotels, are each
considered to be one subscriber.

(cid:129) Cable Television, Internet, and Phone subscribers include only those
subscribers who have service installed and operating, and who are
being billed accordingly.

Subscriber Churn
Subscriber churn is a measure of the number of subscribers that
deactivated as a percentage of
the total subscriber base, usually
calculated on a monthly basis. Subscriber churn tells us our success in
retaining our subscribers. We calculate it by dividing the number of
Wireless subscribers that deactivated (usually in a month) by the
aggregate numbers of subscribers at the beginning of the period. When
used or reported for a period greater than one month, subscriber churn
represents the sum of the number of subscribers deactivating for each
period incurred divided by the sum of the aggregate number of
subscribers at the beginning of each period incurred.

Average Revenue per User
Average Revenue per User (ARPU) helps us identify trends and measure
our success in attracting and retaining higher value subscribers. We
calculate it by dividing revenue (usually monthly) by the average
number of subscribers in the period. For Wireless, ARPU is calculated
using network revenue. When used in connection with a particular type
of
subscriber, ARPU is monthly revenue generated from those
subscribers, divided by the average number of those subscribers during
the month.

Average Revenue per User Calculations – Wireless

(In millions of dollars, subscribers in
thousands, except ARPU figures and
adjusted operating profit margin)

Years ended December 31

2013

2012

Postpaid ARPU (monthly)

Postpaid (voice and data) revenue
Divided by: average postpaid

wireless voice and data subscribers
Divided by: twelve months for the year

Prepaid ARPU (monthly)

Prepaid (voice and data) revenue
Divided by: average prepaid subscribers
Divided by: twelve months for the year

Blended ARPU (monthly)

Voice and data revenue
Divided by: average wireless voice and

data subscribers

Divided by: twelve months for the year

$ 6,470

$ 6,402

7,957
12

7,698
12

$ 67.76

$ 69.30

$

278
1,481
12

$ 15.64

$

317
1,667
12

$ 15.84

$ 6,748

$ 6,719

9,438
12

9,365
12

$ 59.58

$ 59.79

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Capital Intensity
intensity allows us to compare the level of our additions to
Capital
property, plant and equipment to that of other companies within the
same industry. We calculate it by dividing additions to property, plant
and equipment by operating revenue. For Wireless, capital intensity is
calculated using total network revenue. We use it to evaluate the
performance of our assets and when making decisions about the capital
expenditures. We believe that certain investors and analysts use capital
intensity to measure the performance of asset purchases and
construction in relation to revenue.

Return on Assets
We use return on assets to measure our efficiency in using our assets to
generate net income. We calculate return on assets by dividing net
income for the year by total assets as at year end.

(In millions of dollars, except percentages and ratios)

Return on assets

Years ended December 31
2012

2013

Net income
Divided by: total assets as at December 31

Return on assets

$ 1,669
23,601

$ 1,693
19,618

7.1%

8.6%

Dividend Payout Ratios
We calculate the dividend payout ratio by dividing dividends declared
for the year by net income for the year. We use dividends as a
percentage of pre-tax free cash flow to conduct analysis and assist with
determining the dividends we should pay. We calculate dividends as a
percentage of pre-tax cash flow as dividends declared for the year
divided by pre-tax free cash flow for the year.

(In millions of dollars, except percentages and ratios)

Years ended December 31
2012

2013

Dividend payout ratio

Dividends declared for the year
Divided by: net income

Ratio

Dividends as a percentage of pre-tax free cash flow

Dividends declared for the year
Divided by: pre-tax free cash flow 1

Ratio

$ 896
1,669

54%

$ 896
2,044

44%

$ 820
1,693

48%

$ 820
2,029

40%

1 Pre-tax free cash flow is a Non-GAAP measure and should not be considered as a
substitute or alternative for GAAP measures. It is not a defined term under IFRS, and
does not have a standard meaning, so may not be a reliable way to compare us to
other companies. See “Non-GAAP Measures” for information about these measures,
including how we calculate them.

Adjusted Net Debt to Adjusted Operating Profit
We use adjusted net debt to conduct valuation-related analysis and
make capital structure related decisions and calculate it as adjusted net
debt divided by adjusted operating profit.

(In millions of dollars, except percentages and ratios)

Adjusted net debt/adjusted operating profit

Adjusted net debt
Divided by: adjusted operating profit 1

Debt/adjusted operating profit

Years ended December 31
2012

2013

$11,734
4,993

$11,169
4,834

2.4

2.3

1 Adjusted operating profit and adjusted net debt are Non-GAAP measures and should
not be considered as substitutes or alternatives for GAAP measures. They are not
defined terms under IFRS, and do not have a standard meaning, so may not be a
reliable way to compare us to other companies. See “Non-GAAP Measures” for
information about these measures, including how we calculate them.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 83

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

ADDITIONAL GAAP MEASURES

We include operating income as an additional GAAP measure in our consolidated statements of income because we believe it is a representative of
our normal course operating activities, provides relevant information that can be used to assess our consolidated performance, and is meaningful to
investors. We calculate it by taking revenue and deducting operating expenses, including restructuring, acquisition and other expenses, and
depreciation and amortization as shown in our consolidated statements of income.

NON-GAAP MEASURES

We use the following Non-GAAP measures. These are reviewed regularly by management and our Board in assessing our performance and making
decisions regarding the ongoing operations of our business and its ability to generate cash flows. These measures are also used by investors,
lending institutions and credit rating agencies as an indicator of our operating performance, our ability to incur and service debt, and as a
measurement to value companies in the telecommunications sector. These are not recognized measures under GAAP and do not have standardized
meaning under IFRS, so they may not be a reliable way to compare us to other companies.

Why we use it

How we calculate it

Most comparable
IFRS financial measure

Operating income

Net income

Earnings per share

Cash flows from
operating activities

Long-term debt

Operating income
add back
depreciation and amortization, impairment
of assets, stock-based compensation
expense (recovery) and restructuring,
acquisition and other expenses

Net income from continuing operations
add back
stock-based compensation expense
(recovery), restructuring, acquisition and
other expenses, impairment of assets, gain
on spectrum distribution, gain on sale of
investment, income tax adjustments on
these items including adjustments due to
legislative change

Adjusted operating profit
minus
spending on property, plant and equipment,
interest on long-term debt net of interest
capitalized

Total long-term debt
plus
current portion of long-term debt, net Debt
Derivatives liabilities, deferred transaction
costs, short-term borrowings,
minus cash and cash equivalents.

Non-GAAP
measure

Adjusted operating
profit or loss and
related margin

Adjusted net
income

Adjusted basic and
diluted earnings per
share

Pre-tax and after-
tax free cash flow

(cid:129) To evaluate the performance of our businesses, and when

making decisions about the ongoing operations of the business
and our ability to generate cash flows.

(cid:129) We believe that certain investors and analysts use adjusted

operating profit to measure our ability to service debt and to
meet other payment obligations.

(cid:129) We also use it as one component in determining short-term
incentive compensation for all management employees.

(cid:129) To assess the performance of our businesses before the effects
of these items, because they affect the comparability of our
financial results and could potentially distort the analysis of
trends in business performance.

(cid:129) Excluding these items does not imply they are non-recurring.

(cid:129) An important indicator of our financial strength and

performance because it shows how much cash we have
available to repay debt and reinvest in our company.

(cid:129) We believe that some investors and analysts use free cash flow

to value a business and its underlying assets.

Adjusted net debt

(cid:129) To conduct valuation-related analysis and make decisions about

capital structure.

(cid:129) We believe this helps investors and analysts analyze our

enterprise and equity value and assess various leverage ratios as
performance measures.

84 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Reconciliation of Adjusted Operating Profit

Reconciliation of Adjusted Net Debt

(In millions of dollars)

Operating income

Add (deduct):

Years ended December 31
2012
2013

Long-term debt

$ 2,926

$ 2,766

Current portion of long-term debt

(In millions of dollars)

December 31, 2013 December 31, 2012

Depreciation and amortization

1,898

1,819

Impairment of assets

Stock-based compensation expense

Restructuring, acquisition and other

expenses

–

84

85

80

77

92

Adjusted operating profit

$ 4,993

$ 4,834

Add (deduct):

Net Debt Derivatives liabilities

(assets)

Deferred transaction costs

Short-term borrowings

Cash and cash equivalents

$ 12,173

1,170

13,343

$ 10,441

348

10,789

(51)

93

650

(2,301)

524

69

–

(213)

M
A
N
A
G
E
M
E
N
T
’
S

D

I
S
C
U
S
S
I

O
N

A
N
D

A
N
A
L
Y
S
I
S

Reconciliation of Adjusted Net Income

Adjusted net debt

$ 11,734

$ 11,169

(In millions of dollars)

Net income from continuing operations
Add (deduct):

Stock-based compensation expense

Restructuring, acquisition and other

expenses

Impairment of assets

Gain on sale of TVtropolis

Gain on spectrum distribution

Income tax impact of above items

Income tax adjustment, legislative

tax change

Years ended December 31
2012
2013

$ 1,669

$ 1,725

84

85

–

(47)

–

(30)

8

77

92

80

–

(233)

(14)

54

Adjusted net income

$ 1,769

$ 1,781

Reconciliation of Pre-tax and After-tax Free Cash Flow

Years ended December 31
2012
2013

$ 3,990

$ 3,421

How We Calculate Adjusted Earnings Per Share

(In millions of dollars, except per
share amounts; number of shares
outstanding in millions)

Adjusted basic earnings per share:

Years ended December 31
2012

2013

Adjusted net income

$ 1,769

$ 1,781

Divided by: weighted average

number of shares outstanding

515

519

Adjusted basic earnings per share

$ 3.43

$ 3.43

Adjusted diluted earnings per share:

Adjusted net income

Divided by: diluted weighted
average number of shares
outstanding

$ 1,769

$ 1,781

518

522

Adjusted diluted earnings per share

$ 3.42

$ 3.41

Basic earnings per share:

Net income from continuing

operations

Net income

Divided by: weighted average

number of shares outstanding

$ 1,669

1,669

$ 1,725

$ 1,693

515

519

(In millions of dollars)

Cash provided by operating activities
Add (deduct):

Property, plant and equipment

expenditures

Interest on long-term debt expense,

net of capitalization

Restructuring, acquisition and other

expenses

Cash income taxes

Interest paid

Change in non-cash working capital

Other adjustments

Pre-tax free cash flow

Cash income taxes

After-tax free cash flow

(2,240)

(2,142)

Basic earnings per share – continuing

operations

(663)

Basic earnings per share

$ 3.24

$ 3.24

$ 3.32

$ 3.26

Diluted earnings per share:

Net income from continuing

operations

$ 1,669

$ 1,725

(709)

85

496

700

(238)

(40)

2,044

(496)

92

380

680

248

13

2,029

(380)

Effect on net income of dilutive

securities

Diluted net income from
continuing operations

Net income

Effect on net income of dilutive

$ 1,548

$ 1,649

securities

Diluted net income

Divided by: diluted weighted
average number of shares
outstanding

Diluted earnings per share –
continuing operations

Diluted earnings per share

–

–

$ 1,669

$ 1,669

$ 1,725

$ 1,693

–

–

$ 1,669

$ 1,693

518

522

$ 3.22

$ 3.22

$ 3.30

$ 3.24

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 85

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

SUMMARY OF FINANCIAL RESULTS OF LONG-TERM DEBT GUARANTOR

Our outstanding public debt, $2.5 billion bank credit and letter of credit
facilities and Derivatives are unsecured obligations of RCI, as obligor,
and Rogers Communications Partnership (RCP), as either co-obligor or
guarantor, as applicable.

The following table sets forth the selected unaudited consolidating
summary financial information for RCI for the periods identified below,
presented with a separate column for: (i) RCI, (ii) RCP, (iii) our non-
(Other Subsidiaries) on a combined basis,
guarantor
(iv) consolidating adjustments, and (v) the total consolidated amounts.

subsidiaries

Years ended December 31 (unaudited)

(In millions of dollars)

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

RCI1, 2

RCP1, 2

Other
Subsidiaries1, 2

Consolidating
Adjustments1, 2

Total

Selected Statement of Income data measures:

Revenue

Operating income (loss)
Net income (loss)

$

14 $

5

$ 11,028

$ 10,970 $ 1,822

$ 1,666 $

(158) $

(155) $ 12,706

$ 12,486

(207)
1,670

(166)
1,693

3,129
3,093

2,959
2,929

75
772

44
778

(71)
(3,866)

(71)
(3,707)

2,926
1,669

2,766
1,693

As at period end December 31 (unaudited)

(In millions of dollars)

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

RCI1, 2

RCP1, 2

Other
Subsidiaries1, 2

Consolidating
Adjustments1, 2

Total

Selected Balance Sheet data measures:

Current assets

Non-current assets
Current liabilities
Non-current liabilities

$ 16,592 $ 1,682

$ 11,035

$ 8,209 $ 3,594

$ 1,905 $ (26,900) $ (9,575) $ 4,321

$ 2,221

19,464
14,853
13,018

27,388
9,717
12,082

12,731
3,014
293

12,232
2,776
438

21,678
15,269
1,186

6,642
1,129
179

(34,593)
(28,530)
(171)

(28,865)
(10,620)
149

19,280
4,606
14,326

17,397
3,002
12,848

1 For the purposes of this table, investments in subsidiary companies are accounted for by the equity method.
2 Amounts recorded in current liabilities and non-current liabilities for RCP do not include any obligations arising as a result of being a guarantor or co-obligor, as the case may be,

under any of RCI’s long-term debt.

86 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

M
A
N
A
G
E
M
E
N
T
’
S

D

I
S
C
U
S
S
I

O
N

A
N
D

A
N
A
L
Y
S
I
S

FIVE-YEAR SUMMARY OF CONSOLIDATED FINANCIAL RESULTS

Years Ended December 31
(In millions of dollars, except per share amounts, percentages and ratios)

IFRS

Canadian
GAAP

2013

2012

2011

2010

2009

Income and Cash Flow:
Revenue

Wireless
Cable
RBS
Media
Corporate items and intercompany eliminations

Adjusted operating profit 1

Wireless
Cable
RBS
Media
Corporate items and intercompany eliminations

Net income from continuing operations
Net income
Adjusted net income from continuing operations 1

Pre-tax free cash flow 1
Property, plant and equipment expenditures

Earnings per share from continuing operations:

Basic
Diluted
Earnings per share

Basic
Diluted

Adjusted earnings per share from continuing operations 1

Basic
Diluted

Balance Sheet:
Assets

Property, plant and equipment, net
Goodwill
Intangible assets
Investments
Other assets

Liabilities and Shareholders’ Equity

Long-term liabilities
Current liabilities
Total liabilities
Shareholders’ equity

Subscriber count results (000s)

Wireless subscribers
Television subscribers
Internet subscribers
Phone subscribers

Additional wireless metrics

Wireless blended ARPU
Wireless chum

Ratios:

Revenue growth
Adjusted operating profit growth
Dividends declared per share
Dividend payout ratio 2
Dividends as a percentage of pre-tax free cash flow 1
Return on assets 1
Adjusted net debt/adjusted operating profit 1,2

$

7,270
3,475
374
1,704
(117)

$

7,280
3,358
351
1,620
(123)

$

7,138
3,309
405
1,611
(117)

$

6,973
3,190
452
1,461
(77)

$

6,685
3,074
446
1,407
(75)

$ 12,706

$ 12,486

$ 12,346

$ 11,999

$ 11,537

$

$

$
$
$

$
$

$

$

$

3,157
1,718
106
161
(149)

4,993

1,669
1,669
1,769

2,044
2,240

3.24
3.22

3.24
3.22

3.43
3.42

$ 10,255
3,751
3,211
1,487
4,897

$

$

$
$
$

$
$

$

$

$

$

3,063
1,605
89
190
(113)

4,834

1,725
1,693
1,781

2,029
2,142

3.32
3.30

3.26
3.24

3.43
3.41

9,576
3,215
2,951
1,484
2,392

$

$

$
$
$

$
$

$

$

$

$

3,036
1,549
86
180
(112)

4,739

1,590
1,563
1,736

1,973
2,127

2.93
2.91

2.88
2.86

3.20
3.17

9,114
3,280
2,721
1,107
2,140

$

$

$
$
$

$
$

$

$

$

$

3,173
1,419
40
131
(95) `

4,668

1,532
1,502
1,704

2,181
1,821

2.66
2.64

2.61
2.59

2.96
2.94

8,437
3,108
2,591
933
1,964

$

$

$
$
$

$
$

$

$

$

$

3,067
1,300
35
119
(114)

4,407

1,499
1,478
1,569

1,919
1,841

2.41
2.41

2.38
2.38

2.53
2.53

8,197
3,018
2,643
563
2,597

$ 23,601

$ 19,618

$ 18,362

$ 17,033

$ 17,018

$ 14,326
4,606
18,932
4,669

$ 12,848
3,002
15,850
3,768

$ 12,241
2,549
14,790
3,572

$ 10,440
2,833
13,273
3,760

$

9,997
2,748
12,745
4,273

$ 23,601

$ 19,618

$ 18,362

$ 17,033

$ 17,018

9,503
2,127
1,961
1,153

9,437
2,214
1,864
1,074

9,335
2,297
1,793
1,052

8,977
2,305
1,686
1,003

8,494
2,296
1,619
937

$

59.58
1.24%

$

59.79
1.29%

$

60.20
1.32%

$

62.62
1.18%

$

63.59
1.06%

$

2%
3%
1.74
54%
44%
7.1%
2.4

$

1%
2%
1.58
48%
40%
8.6%
2.3

$

3%
2%
1.42
49%
39%
8.5%
2.2

$

4%
6%
1.28
49%
34%
8.8%
2.1

$

4%
8%
1.16
49%
38%
8.7%
2.1

1 Adjusted operating profit, adjusted net income, adjusted diluted earnings per share, pre-tax free cash flow and adjusted net debt are Non-GAAP measures and should not be
considered as a substitute or alternative for GAAP measures. These are not defined terms under IFRS, and do not have standard meanings, so may not be a reliable way to compare
us to other companies. See “Non-GAAP Measures” for information about these measures, including how we calculate them.

2 As defined. See “Key Performance Indicators”.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 87

 
 
 
MANAGEMENT’S RESPONSIBILITY FOR FINANCIAL REPORTING
December 31, 2013

The accompanying consolidated financial
statements of Rogers
Communications Inc. and its subsidiaries and all the information in
Management’s Discussion and Analysis (MD&A) are the responsibility of
management and have been approved by the Board of Directors.

Management has prepared the consolidated financial statements in
accordance with International Financial Reporting Standards as issued
by the International Accounting Standards Board. The consolidated
financial
statements include certain amounts that are based on
management’s best estimates and judgments and, in their opinion,
present fairly, in all material respects, Rogers Communications lnc.‘s
financial position, results of operations and cash flows. Management
has prepared the financial information presented elsewhere in MD&A
and has ensured that it is consistent with the consolidated financial
statements.

further enhances the integrity of

Management has developed and maintains a system of internal controls
that
the consolidated financial
statements. The system of internal controls is supported by the internal
audit function and includes management communication to employees
about its policies on ethical business conduct.

to satisfy itself

The Audit Committee meets regularly with management, as well as the
internal and external auditors, to discuss internal controls over the
financial reporting process, auditing matters and financial reporting
that each party is properly discharging its
issues;
responsibilities; and to review MD&A,
the consolidated financial
statements and the external auditors’ report. The Audit Committee
reports its findings to the Board of Directors for its consideration when
approving the consolidated financial statements for issuance to the
shareholders. The Audit Committee also considers the engagement or
re-appointment of the external auditors before submitting it to the
board for review and for shareholder approval.

The consolidated financial statements have been audited by KPMG LLP,
the external auditors, in accordance with Canadian generally accepted
the Public Company
auditing standards and the standards of
Accounting Oversight Board (United States) on behalf of
the
shareholders. KPMG LLP has full and free access to the Audit
Committee.

February 11, 2014

Management believes
assurance that:
(cid:129) transactions are properly authorized and recorded
(cid:129) financial

records are reliable and form a proper basis for

the

these internal controls provide reasonable

preparation of consolidated financial statements, and

(cid:129) properly

account

for

and safeguard the assets of Rogers

Communications Inc. and its subsidiaries.

The Board of Directors is responsible for overseeing management’s
responsibility for financial reporting and is ultimately responsible for
reviewing and approving the consolidated financial statements. The
Board carries out this responsibility through its Audit Committee.

Guy Laurence
President and
Chief Executive Officer

Anthony Staffieri, FCPA, FCA
Executive Vice President and
Chief Financial Officer

INDEPENDENT AUDITORS’ REPORT OF REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders of Rogers Communications Inc.:

We have audited the accompanying consolidated financial statements
of Rogers Communications Inc., which comprise the consolidated
statements of financial position as at December 31, 2013 and 2012, the
consolidated statements of income, comprehensive income, changes in
shareholders’ equity and cash flows for the years ended December 31,
2013 and 2012, and notes, comprising a summary of significant
accounting policies and other explanatory information.

Management’s Responsibility for the Consolidated Financial
Statements
Management is responsible for the preparation and fair presentation of
these consolidated financial statements in accordance with International
Financial Reporting Standards as issued by the International Accounting
Standards Board, and for such internal control as management
determines is necessary to enable the preparation of consolidated
financial statements that are free from material misstatement, whether
due to fraud or error.

Auditors’ Responsibility
Our responsibility is to express an opinion on these consolidated
financial statements based on our audits. We conducted our audits in
accordance with Canadian generally accepted auditing standards and
the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we comply with ethical
requirements and plan and perform the audit to obtain reasonable
assurance about whether the consolidated financial statements are free
from material misstatement.

88 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

judgment,

An audit involves performing procedures to obtain audit evidence about
the amounts and disclosures in the consolidated financial statements.
The procedures selected depend on our
including the
assessment of the risks of material misstatement of the consolidated
financial statements, whether due to fraud or error. In making those
risk assessments, we consider internal control relevant to the entity’s
preparation and fair presentation of
the consolidated financial
statements in order to design audit procedures that are appropriate in
the
the
appropriateness of accounting policies used and the reasonableness of
accounting estimates made by management, as well as evaluating the
overall presentation of the consolidated financial statements.

circumstances. An

evaluating

includes

audit

also

We believe that the audit evidence we have obtained in our audits is
sufficient and appropriate to provide a basis for our audit opinion.

respects,

Opinion
In our opinion, the consolidated financial statements present fairly, in all
material
the consolidated financial position of Rogers
Communications Inc. as at December 31, 2013 and 2012, and its
consolidated financial performance and its consolidated cash flows for
the years ended December 31, 2013 and 2012 in accordance with
International
the
International Accounting Standards Board.

Financial Reporting Standards

issued by

as

Chartered Professional Accountants, Licensed Public Accountants
February 11, 2014
Toronto, Canada

Consolidated Statements of Income

(In millions of Canadian dollars, except per share amounts)

Years ended December 31

Operating revenue

Operating expenses:

Operating costs

Restructuring, acquisition and other expenses

Depreciation and amortization

Impairment of assets

Operating income

Finance costs

Other income

Income before income taxes

Income tax expense

Net income from continuing operations

Loss from discontinued operations, net of tax

Net income for the year

Earnings per share – basic:

Earnings per share from continuing operations

Loss per share from discontinued operations

Earnings per share – basic

Earnings per share – diluted:

Earnings per share from continuing operations

Loss per share from discontinued operations

Earnings per share – diluted

The accompanying notes are an integral part of the consolidated financial statements.

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

Note

2013

2012

3

4

8

12, 13

13

5

7, 14, 25

9

6

10

10

10

10

$ 12,706

$ 12,486

7,797

85

1,898

–

2,926

(742)

81

2,265

(596)

1,669

–

7,729

92

1,819

80

2,766

(671)

250

2,345

(620)

1,725

(32)

$ 1,669

$ 1,693

$

$

$

$

3.24

–

3.24

3.22

–

3.22

$

$

$

$

3.32

(0.06)

3.26

3.30

(0.06)

3.24

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 89

 
 
CONSOLIDATED FINANCIAL STATEMENTS

Consolidated Statements of Comprehensive Income

(In millions of Canadian dollars)

Years ended December 31

Net income for the year

Other comprehensive income (loss):

Items that will not be reclassified to net income:

Defined benefit pension plans:

Remeasurements

Related income tax recovery (expense)

Items that will not be reclassified to net income

Items that may subsequently be reclassified to net income:

Change in fair value of available-for-sale investments:

Increase/(decrease) in fair value
Related income tax recovery (expense)

Cash flow hedging derivative instruments:

Increase/(decrease) in fair value of derivative instruments

Reclassification to net income for foreign exchange (gain)/loss on long-term debt

Reclassification to net income for foreign exchange gain on expenditures

Reclassification to net income of accrued interest

Related income tax recovery (expense)

Items that may subsequently be reclassified to net income

Other comprehensive income (loss) for the year

Comprehensive income for the year

The accompanying notes are an integral part of the consolidated financial statements.

Note

2013

2012

$ 1,669

$ 1,693

22

22

134

(36)

98

181
(23)

158

197

(343)

(19)

44

10

(111)

47

145

(237)

64

(173)

(216)
26

(190)

(94)

85

(9)

61

(8)

35

(155)

(328)

$ 1,814

$ 1,365

90 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Consolidated Statements of Financial Position

(In millions of Canadian dollars)

December 31

Assets

Current assets:

Cash and cash equivalents
Accounts receivable
Other current assets
Current portion of derivative instruments

Total current assets

Property, plant and equipment
Goodwill
Intangible assets
Investments
Derivative instruments
Other long-term assets
Deferred tax assets

Total assets

Liabilities and shareholders’ equity

Current liabilities:

Short-term borrowings
Accounts payable and accrued liabilities
Income tax payable
Current portion of provisions
Current portion of long-term debt
Current portion of derivative instruments
Unearned revenue

Total current liabilities

Provisions
Long-term debt
Derivative instruments
Other long-term liabilities
Deferred tax liabilities

Total liabilities

Shareholders’ equity

Total liabilities and shareholders’ equity

Guarantees
Commitments and contingent liabilities
Subsequent events

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

Note

2013

2012

$ 2,301
1,509
438
73

4,321

10,255
3,751
3,211
1,487
148
397
31

$

213
1,536
464
8

2,221

9,576
3,215
2,951
1,484
42
98
31

$ 23,601

$ 19,618

$

650
2,344
22
7
1,170
63
350

4,606

40
12,173
83
328
1,702

18,932

4,669

$

–
2,135
24
7
348
144
344

3,002

31
10,441
417
458
1,501

15,850

3,768

$ 23,601

$ 19,618

16, 20

11

20

12

13

13

14

20

15

9

16

17

18

20

17

18

20

21

9

23

26

27

7, 28

The accompanying notes are an integral part of the consolidated financial statements.

On behalf of the Board:

Alan D. Horn, CPA, CA
Director

John H. Clappison, FCPA, FCA
Director

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 91

 
 
CONSOLIDATED FINANCIAL STATEMENTS

Consolidated Statements of Changes in Shareholders’ Equity

(In millions of Canadian dollars)

Year ended December 31, 2013

Amount

Number
of shares

(000s)

Class A
Voting shares

Class B
Non-Voting shares
Number
of shares

Amount

(000s)

Available-
for-sale
financial
assets
reserve

Hedging
reserve

Total
shareholders’
equity

Share
premium

Retained
earnings

Balances, January 1, 2013
Net income for the year

$ 72 112,462
–

–

$ 397 402,788
–

–

$ – $ 3,046
1,669

–

$ 243 $
–

10
–

$ 3,768
1,669

Other comprehensive income (loss):

Defined benefit pension plans, net of tax
Available-for-sale investments, net of tax
Derivative instruments, net of tax

Total other comprehensive income (loss)

Comprehensive income for the year
Transactions with shareholders, recorded directly in

equity:

Repurchase/cancellation of Class B Non-Voting

shares (note 23)
Dividends declared
Shares issued on exercise of stock options

Total transactions with shareholders

–
–
–

–

–

–
–
–

–

–
–
–

–

–

–
–
–

–

–
–
–

–

–

(1)
–
5

4

–
–
–

–

–

(591)
–
84

(507)

–
–
–

–

–

–
–
–

–

98
–
–

98

1,767

(21)
(896)
–

(917)

–
158
–

158

158

–
–
–

–

–
–
(111)

(111)

(111)

–
–
–

–

98
158
(111)

145

1,814

(22)
(896)
5

(913)

Balances, December 31, 2013

$ 72 112,462

$ 401 402,281

$ – $ 3,896

$ 401 $ (101)

$ 4,669

Year ended December 31, 2012

Amount

Number
of shares

(000s)

Amount

Number
of shares

Share
premium

Retained
earnings

(000s)

Class A
Voting shares

Class B
Non-Voting shares

Available-
for-sale
financial
assets
reserve

Hedging
reserve

Total
shareholders’
equity

Balances, January 1, 2012
Net income for the year

$ 72 112,462
–

–

$ 406 412,395
–

–

$ 243 $ 2,443
1,693

–

$ 433
–

$ (25)
–

$ 3,572
1,693

Other comprehensive income (loss):

Defined benefit pension plans, net of tax
Available-for-sale investments, net of tax
Derivative instruments, net of tax

Total other comprehensive income (loss)

Comprehensive income for the year
Transactions with shareholders, recorded directly in

equity:

Repurchase of Class B Non-Voting shares

(note 23)

Dividends declared
Shares issued on exercise of stock options

Total transactions with shareholders

–
–
–

–

–

–
–
–

–

–
–
–

–

–

–
–
–

–

–
–
–

–

–

–
–
–

–

–

–
–
–

–

–

(173)
–
–

(173)

1,520

–
(190)
–

(190)

(190)

(10)
–
1

(9,637)
–
30

(243)
–
–

(97)
(820)
–

(9)

(9,607)

(243)

(917)

–
–
–

–

–
–
35

35

35

–
–
–

–

(173)
(190)
35

(328)

1,365

(350)
(820)
1

(1,169)

Balances, December 31, 2012

$ 72 112,462

$ 397 402,788

$

– $ 3,046

$ 243

$ 10

$ 3,768

The accompanying notes are an integral part of the consolidated financial statements.

92 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

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Consolidated Statements of Cash Flows

(In millions of Canadian dollars)

Years ended December 31

Cash provided by (used in):
Operating activities:

Note

2013

2012

Net income for the year
Adjustments to reconcile net income to net cash flows from operating activities:

$ 1,669

$ 1,693

Depreciation and amortization
Impairment of assets
Gain on sale of TVtropolis
Program rights amortization
Finance costs
Income tax expense
Pension contributions, net of expense
Stock-based compensation expense
Gain on spectrum distribution
Other

Change in non-cash operating working capital items

Income taxes paid
Interest paid

Cash provided by operating activities

Investing activities:

Additions to property, plant and equipment
Change in non-cash working capital items related to property, plant and equipment
Acquisitions and other strategic transactions, net of cash acquired
Proceeds on sale of TVtropolis
Investments
Additions to program rights
Other

Cash used in investing activities

Financing activities:

Issuance of long-term debt
Repayment of long-term debt
Payment on settlement of cross-currency interest rate exchange agreement and debt-related

forward contracts

Proceeds on settlement of cross-currency interest rate exchange agreement and debt-related

forward contracts

Transaction costs incurred
Proceeds received on short-term borrowings
Repurchase of Class B Non-Voting shares, net of issuances
Dividends paid

Cash provided by (used) in financing activities

Change in cash and cash equivalents
Cash and cash equivalents, beginning of year

Cash and cash equivalents, end of year

The change in non-cash operating working capital items is as follows:

Accounts receivable
Other current assets
Accounts payable and accrued liabilities
Unearned revenue

Supplemental cash flow disclosure:

Non-cash acquisition of spectrum licences

12,13
13
7
13
5
9
22
24
25

12

7
7
14
13

18
18

20

20
18

20
23
23

13

1,898
–
(47)
52
742
596
(32)
84
–
(14)

4,948
238

5,186
(496)
(700)

3,990

(2,240)
(114)
(1,080)
59
–
(69)
(29)

(3,473)

2,578
(356)

(1,029)

662
(37)
650
(21)
(876)

1,571

2,088
213

1,819
80
–
73
671
610
(36)
77
(233)
(25)

4,729
(248)

4,481
(380)
(680)

3,421

(2,142)
136
–
–
(707)
(90)
(31)

(2,834)

2,090
(1,240)

–

–
(14)
–
(350)
(803)

(317)

270
(57)

$ 2,301

$ 213

$

$

$

58
9
180
(9)

238

$

15
(131)
(140)
8

$ (248)

–

$ 360

Cash and cash equivalents (bank advances) are defined as cash and short-term deposits, which have an original maturity of less than 90 days, less
bank advances. As at December 31, 2013 and 2012, the balance of cash and cash equivalents was comprised of cash and demand deposits.

The accompanying notes are an integral part of the consolidated financial statements.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 93

 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Notes to Consolidated Financial Statements

We, us, our, Rogers, Rogers Communications and the Company refer to
Rogers Communications Inc. and our subsidiaries. RCI refers to the legal
entity Rogers Communications Inc., not including our subsidiaries. RCI
also holds interests in various investments and ventures.

NOTE 1: NATURE OF THE BUSINESS

Rogers Communications is a diversified Canadian communications and
media group. Substantially all of our operations and sales are in
Canada. RCI
is incorporated in Canada and its registered office is
located at 333 Bloor Street East, Toronto, Ontario, M4W 1G9. RCI’s
shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A
and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

We report our results of operations in four segments:

Wireless

Cable

Business Solutions

Media

Wireless telecommunications operations for
consumers and businesses

Cable telecommunications operations,
including cable television, Internet and
cable telephony for Canadian consumers
and businesses

Network connectivity through our fibre
network assets to support a range of voice,
data, networking, data centre and cloud-
based services for medium and large
Canadian businesses, governments, and
other telecommunications providers

A diversified portfolio of media properties,
including television and radio broadcasting,
digital media, multi-platform shopping,
publishing and sports media and
entertainment

Wireless, Cable and Business Solutions are operated by our subsidiary,
Rogers Communications Partnership, and our other wholly owned
subsidiaries. Media is operated by our wholly owned subsidiary Rogers
Media Inc. and its subsidiaries.

See note 3 for more information about our operating segments.

Statement of Compliance
We prepared our consolidated financial statements according to
International Financial Reporting Standards (IFRS) as issued by the
International Accounting Standards Board (IASB). Our Board of
Directors approved the consolidated financial statements for the years
ended December 31, 2013 and 2012 on February 12, 2014.

NOTE 2: SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation
All amounts, except per share amounts, are in Canadian dollars, which
is our functional currency, and rounded to the nearest million, unless
otherwise noted. We prepare the consolidated financial statements on a
instruments, liabilities
historical cost basis, except for certain financial
for cash-settled share-based payments and the net deferred pension
liability, which we measure at fair value as described in the notes.

94 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Basis of Consolidation

Subsidiaries
Subsidiaries are entities we control. We include the financial statements
of our subsidiaries in our consolidated financial statements from the
date we gain control of them until our control ceases. We eliminate all
intercompany transactions and balances on consolidation.

Business Combinations
We account
for acquisitions of subsidiaries using the acquisition
method of accounting. We calculate the fair value of the consideration
paid as the fair value at the acquisition date of the following:
(cid:129) assets given, plus
(cid:129) equity instruments issued, less
(cid:129) liabilities incurred or assumed at the date of exchange.

We measure goodwill as the fair value of the consideration transferred,
less the net recognized amount of the identifiable assets acquired and
liabilities assumed, all measured at fair value as of the acquisition date.
When the excess is negative, a bargain purchase gain is recognized
immediately in profit or loss.

We use estimates and judgment to determine the fair value of assets
acquired and liabilities assumed, using the best available information
including information from financial markets. This may include
discounted cash flow analyses which utilize key assumptions such as
discount rates, attrition rates, and terminal growth rates to estimate
future earnings. We expense the transaction costs associated with the
acquisitions as we incur them.

See note 7 for information related to business combinations in 2013
and 2012.

financial

Use of Estimates and Judgments
When preparing our
statements, management makes
judgments, estimates and assumptions that affect how accounting
policies are applied and the amounts we report as assets, liabilities,
in the assumptions,
revenue and expenses. Significant changes
including those related to our future business plans and cash flows,
could materially change the carrying amounts we record. Actual results
could be different from these estimates.

We use estimates that are inherently uncertain in the following key
areas:
(cid:129) considering inputs to determine the fair value of assets acquired and
(see Basis of

assumed in business

combinations

liabilities
Consolidation, above)

(cid:129) considering industry trends and other factors to determine the
estimated useful lives of property, plant and equipment (see Property,
Plant and Equipment, below)

(cid:129) capitalizing direct labour, overhead and interest costs to property,
plant and equipment (see Property, Plant and Equipment, below)
(cid:129) determining the recoverable amount of non-financial assets when

testing for impairment (see Impairment, below), and

(cid:129) measuring the fair value of derivative instruments (see note 20),
pension obligations (see note 22) and stock-based compensation
liabilities (see note 24).

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We also use significant judgment in the following areas:
(cid:129) determining cash generating units and the allocation of goodwill for

the purpose of impairment testing (see note 13)

(cid:129) choosing methods

that we believe most

for depreciating our property, plant, and
equipment
the
consumption of benefits derived from those assets and are more
representative of
the
the economic substance of
underlying assets (see Property, Plant and Equipment, below)

the use of

accurately

represent

(cid:129) deciding to designate our spectrum licences as assets with indefinite
lives since we believe they are likely to be renewed for the

useful
foreseeable future (see Goodwill and Intangible assets, below)

(cid:129) interpreting tax rules and regulations when we calculate income

taxes (see note 27), and

(cid:129) determining the probability of loss when we assess contingent

liabilities (see note 27).

Revenue Recognition
We recognize revenue when we can estimate its amount and are reasonably assured that we can collect it. Revenue is recorded net of discounts.

Source of revenue

Monthly subscriber fees for wireless, cable, telephony and Internet
services, rental of equipment, network services and media subscriptions

Revenue from airtime, data services, roaming, long-distance and optional
services, pay-per-use services and other sales of products

How we recognize it

(cid:129) Record revenue as the service is provided

(cid:129) Record revenue as the services or products are delivered

Revenue from the sale of wireless and cable equipment

(cid:129) Record revenue when the equipment is delivered and accepted by

Equipment subsidies related to providing equipment to new and existing
subscribers

Installation fees charged to subscribers in Cable

Activation fees charged to subscribers in Wireless

Advertising revenue

Monthly subscription revenues received by television stations for
subscriptions from cable and satellite providers

the independent dealer or subscriber in direct sales

(cid:129) Record a reduction of equipment revenues when the equipment is

activated

(cid:129) These fees do not meet the criteria as a separate unit of accounting
(cid:129) We defer and amortize these fees over the related service period,

which is approximately three years

(cid:129) In Business Solutions we defer and amortize fees over the length of

the customer contract

(cid:129) These fees do not meet the criteria as a separate unit of accounting
(cid:129) We record these fees as part of equipment revenue

(cid:129) Record revenue in the period the advertising airs on our radio or

television stations, is featured in our publications or displayed on our
digital properties

(cid:129) Record revenue in the month the services are delivered to cable and

satellite providers’ subscribers

Toronto Blue Jays’ revenue from home game admission and concessions

(cid:129) Recognize revenue as the related games are played during the

Toronto Blue Jays’ revenue from the Major League Baseball Revenue
Sharing Agreement which redistributes funds between member clubs
based on each club’s relative revenues

Revenue from Toronto Blue Jays, radio and television broadcast
agreements

Awards granted to customers through customer loyalty programs, which
are considered a separately identifiable component of the sales
transactions

baseball season and goods are sold

(cid:129) Recognize revenue when it can be determined

(cid:129) Record revenue at the time the related games are aired

(cid:129) Estimate the portion of the original sale to allocate to the award

credit based on the fair value of the future goods and services that
can be obtained when the credit is redeemed

(cid:129) Defer the allocated amount until the awards are redeemed by the

customer and we provide the goods or services

(cid:129) Recognize revenue based on the redemption of award credits relative

to the award credits that we expect to be redeemed

Interest income on credit card receivables

(cid:129) Record revenue as earned using the effective interest rate method

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 95

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Multiple Deliverable Arrangements
We offer some products and services as part of multiple deliverable
arrangements. We record these as follows:
(cid:129) Divide the products and services into separate units of accounting, as
long as the delivered elements have stand-alone value to customers
and we can determine the fair value of any undelivered elements
objectively and reliably.

(cid:129) Measure and allocate the arrangement consideration among the
accounting units based on their relative fair values and recognize
revenue when the relevant criteria are met for each unit.

Unearned Revenue
We record payments we receive in advance of providing goods and
services as unearned revenue. Advance payments include subscriber
deposits, cable installation fees and amounts subscribers pay for services
and subscriptions that will be provided in future periods.

Stock-Based Compensation and Other Stock-Based
Payments

Stock Option Plans
Cash-settled share appreciation rights (SARs) are attached to all stock
options granted under our employee stock option plan. This feature
allows the option holder to choose to receive a cash payment equal to
the intrinsic value of the option (the amount by which the market price
of the Class B Non-Voting share exceeds the exercise price of the option
on the exercise date) instead of exercising the option to acquire Class B
Non-Voting shares. We classify all outstanding stock options as liabilities
and carry them at their fair value, determined using option valuation
techniques that comply with IFRS 2, Share-based Payment. We re-
measure the fair value of the liability each period and amortize it to
operating costs using graded vesting, either over the four-year vesting
period or to the date an employee is eligible to retire (whichever is
shorter).

Restricted Share Unit (RSU) Plan
We record outstanding RSUs as liabilities, measuring the liabilities and
compensation costs based on the award’s fair value, and recording it as
a charge to operating costs over the vesting period of the award. If the
award’s fair value changes after it has been granted and before the
settlement date, we record the resulting changes in the liability as a
charge to operating costs in the year that the change occurs. The
payment amount is established as of the vesting date.

Deferred Share Unit (DSU) Plan
We record outstanding DSUs as liabilities, measuring the liabilities and
compensation costs based on the award’s fair value at the grant date. If
the award’s fair value changes after it has been granted and before the
settlement date, we record the resulting changes in our liability as a
charge to operating costs in the year that the change occurs. The
payment amount is established as of the exercise date.

Employee Share Accumulation Plan
Employees voluntarily participate in the share accumulation plan by
contributing a specified percentage of their regular earnings. We match
employee contributions up to a certain amount, and record our
contributions as a compensation expense in the year we make them.

See note 24 for more information about our stock-based compensation
and other stock-based payments.

96 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Income Taxes
Income tax expense includes both current and deferred taxes. We use
judgment to interpret tax rules and regulations to calculate the expense
recorded each period. We recognize income tax expense in net income
unless it relates to an item recognized directly in equity or other
comprehensive income.

Current tax expense is tax we expect to pay or receive based on our
taxable income or loss during the year. We calculate the current tax
expense using tax rates enacted or substantively enacted at
the
reporting date, and including any adjustment to taxes payable or
receivable related to previous years.

Deferred tax assets and liabilities arise from temporary differences
between the carrying amounts of the assets and liabilities we record in
our consolidated statements of financial position and their respective
tax bases. We calculate deferred tax assets and liabilities using enacted
or substantively enacted tax rates that will apply in the years the
temporary differences are expected to reverse.

if

there is a legally
Deferred tax assets and liabilities are offset
enforceable right to offset current tax liabilities and assets and they
relate to income taxes levied by the same authority on:
(cid:129) the same taxable entity, or
(cid:129) different tax entities where these entities intend to settle current tax
liabilities and assets on a net basis or the tax assets and liabilities will
be realized simultaneously.

We recognize a deferred tax asset for unused losses, tax credits and
deductible temporary differences to the extent that it is probable that
future taxable income will be available to use the asset. We use
judgement to evaluate whether we can recover a deferred tax asset
based on our assessment on existing tax laws, estimates of future
profitability and tax planning strategies.

We rely on estimates and assumptions when determining the amount
of current and deferred tax, and take into account the impact of
uncertain tax positions and whether additional taxes and interest may
be due.
If new information becomes available and changes our
judgment on the adequacy of existing tax liabilities, these changes
would affect the income tax expense in the period that we make this
determination.

See note 9 for more information about our income taxes.

Foreign Currency Translation
We translate amounts denominated in foreign currencies into Canadian
dollars as follows:
(cid:129) monetary assets and monetary liabilities – at the exchange rate in
effect at the date of the consolidated statements of financial position
related
non-monetary
depreciation and amortization expenses – at the historical exchange
rates

(cid:129) non-monetary

liabilities

assets,

and

(cid:129) revenue and expenses other than depreciation and amortization – at
the average rate for the month when the transaction was recorded.

Financial Instruments
Recognition
We initially recognize cash and cash equivalents, accounts receivables,
debt securities and accounts payable and accrued liabilities on the date
they originate, and apply the criteria noted below. All other financial
assets and financial liabilities are initially recognized on the trade date
when we become a party to the contractual provision of
the
instrument.

Classification and Measurement
instruments by grouping them into classes on
We measure financial
initial recognition, based on the purpose of the individual instruments.
We classify all of our non-derivative financial assets as either available-
for-sale or loans and receivables. We classify non-derivative financial
liabilities as other financial liabilities.
(cid:129) Available-for-sale financial assets – include our publicly traded and
private investments. We initially measure these assets at fair value
plus transaction costs directly attributable to acquiring them, and
record them on the consolidated statements of financial position. We
record subsequent changes in their fair value, other than impairment
losses, in other comprehensive income. When we dispose of the
assets, we reclassify the cumulative change in fair value recorded in
the available-for-sale financial assets reserve to net income.

(cid:129) Loans and receivables – includes accounts receivable. We initially
measure these assets at fair value plus transaction costs directly
attributable to acquiring them, and then at amortized cost using the
effective interest method, recording changes through net income.
(cid:129) Other financial liabilities – includes short-term borrowings, accounts
payable and accrued liabilities, and long-term debt. We initially
measure these liabilities at fair value plus transaction costs directly

attributable to issuing them, and then at amortized cost using the
effective interest method.

Fair Value
We estimate fair values at a specific point in time, based on relevant
market information and information about the financial
instruments.
Our estimates are subjective and involve uncertainties and significant
judgment. Changes in assumptions could significantly affect
the
estimates.

Current and Non-Current Classification
We classify financial assets and financial liabilities as non-current when
they are due in part or in whole more than one year from the date of
the consolidated statements of financial position. All other financial
assets and liabilities, including the portion of long-term liabilities due
within one year from the date of the consolidated statements of
financial position, are classified as current liabilities.

Offsetting Financial Assets and Liabilities
We offset financial assets and financial
liabilities and present the net
amount in the consolidated statements of financial position when we
have a legal right to offset them and intend to settle on a net basis or
realize the asset and liability simultaneously.

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Derivative Instruments
We use derivative instruments to manage risks related to certain activities we are involved with. They include:

The risk they manage

Types of derivative instruments

Debt Derivatives

(cid:129) Impact of fluctuations in foreign exchange rates on principal
and interest payments for US denominated long-term debt

(cid:129) Cross-currency interest rate exchange agreements
(cid:129) Forward foreign exchange agreements (from time to time

as necessary)

Expenditure Derivatives

(cid:129) Impact of fluctuations in foreign exchange rates on forecasted

(cid:129) Forward foreign exchange agreements

US dollar denominated expenditures

Equity Derivatives

(cid:129) Impact of fluctuations in share price on stock-based

(cid:129) Total return swap agreements

compensation expense

We use derivatives only to manage risk, and not for speculative
purposes.

We record all derivatives on our consolidated statements of financial
their estimated fair value. We record changes in the
position at
estimated fair value of derivative instruments
that are effective
accounting hedges in other comprehensive income until the hedged
item impacts net income. Hedge ineffectiveness is recognized in net
income immediately. Any changes in the estimated fair value of
derivative instruments that have not been designated as hedging
instruments for accounting purposes are recognized immediately in net
income.

When we designate a derivative instrument as a hedging instrument for
accounting purposes, we:
(cid:129) first determine that the hedging instrument will be highly effective in
offsetting the changes in fair value or cash flows of the item it is
hedging, and

(cid:129) formally document the relationship between the hedging instrument
and hedged item, including the risk management objectives and
strategy, and the methods we will use to assess the ongoing
effectiveness of the hedging relationship.

We assess quarterly whether the hedging instrument continues to be
highly effective in offsetting the changes in the fair value or cash flows
of the item it is hedging.

We assess whether an embedded derivative is required to be separated
from the host contract and accounted for as a derivative when we first
become a party to the contract.

Earnings Per Share
We calculate basic earnings per share by dividing the net income or loss
attributable to our Class A and B shareholders by the weighted average
number of Class A and B shares outstanding during the year.

We calculate diluted earnings per share by adjusting the net income or
loss attributable to Class A and B shareholders and the weighted
average number of Class A and B shares outstanding for the effect of
all dilutive potential common shares. We use the treasury stock method
for calculating diluted earnings per share, which considers the impact of
employee stock options and other potentially dilutive instruments.

See note 10 for our calculations of basic and diluted net income per
share.

Inventories
We measure inventories, including handsets, digital cable equipment
and merchandise for resale, at the lower of cost (determined on a first-
in, first-out basis) and its net realizable value. We will reverse a previous
write down to net realizable value if the inventories later increase in
value.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 97

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Deferred Transaction Costs
We defer transaction costs associated with issuing long-term debt and
direct costs we pay to lenders to obtain revolving credit facilities, and
amortize them using the effective interest method over the life of the
related instrument.

Provisions
We record a provision when a past event creates a legal or constructive
obligation that can be reasonably estimated and is likely to result in an
outflow of economic resources. We recognize a provision even when
the timing or amount of the obligation may be uncertain.

We make significant estimates when measuring a provision for a
present obligation, basing the provision on the amount we estimate will
be required to settle it, using the most reliable evidence available at the
reporting date and including the risks and uncertainties associated with
the obligations. We then discount our expected future cash flows to the
date of the consolidated statements of financial position at a pre-tax
rate that reflects current market assessments of the time value of
money and the risks specific to the liability.

Decommissioning and Restoration Costs
We use network and other assets on leased premises in some of our
business activities. We expect to exit these premises in the future, so we
make provisions for the costs associated with decommissioning the
assets and restoring the locations to their original standards when we
have a legal or constructive obligation to do so. We calculate these
costs based on a current estimate of the costs that will be incurred,
project
those costs into the future based on management’s best
estimates of future trends in prices, inflation and other factors, and
discount them to their present value. We revise our forecasts when
business conditions or technological requirements change.

When we
record a
record a decommissioning liability, we
corresponding asset in property, plant and equipment and depreciate
the asset based on its useful life following our depreciation policies for
property, plant and equipment. We record the accretion of the liability
as a charge to finance costs in the consolidated statements of income.

Restructuring
We make provisions for restructuring when we have approved a
detailed and formal restructuring plan, and either the restructuring has
started or management has announced the plan’s main features to the
employees affected by it.

Onerous Contracts
We make provisions for onerous contracts when the unavoidable costs
of meeting our obligation under the contract exceed the benefits we
expect to realize from it. We measure these provisions at the present
value of the expected cost of terminating the contract or the expected
cost of continuing with the contract (whichever is lower). We recognize
any impairment loss on the assets associated with the contract before
we make the provision.

See note 17 for a breakdown of our provisions.

Employee Benefits

We separately calculate our net obligation for each defined benefit plan
by estimating the amount of future benefits that employees have
earned in return for their service in the current and prior years, and
discounting those benefits to determine their present value.

We accrue our pension plan obligations as employees provide the
services necessary to earn the pension. We use a discount rate based on
market yields on high quality corporate bonds at the measurement date
to calculate the accrued pension benefit obligation. Remeasurements of
the accrued pension benefit obligation are determined at the end of the
year, and include actuarial gains and losses, return on plan assets and
any change in the effect of the asset ceiling. These are recognized in
other comprehensive income and retained earnings.

The cost of pensions is actuarially determined and takes into account
the following assumptions and methods for pension accounting related
to our defined benefit plans:
(cid:129) the expected rates of salary increases for calculating increases in

future benefits

(cid:129) mortality rates for calculating the life expectancy of plan members,

and

(cid:129) past service costs from plan amendments are immediately expensed

in net income.

We recognize contributions to defined contribution plans as an
employee benefit expense in operating costs in the consolidated
statements of income in the periods the employees provide the related
services.

See note 22 for more information about our pension plans.

Termination Benefits
We recognize termination benefits as an expense when we are
committed to a formal detailed plan to terminate employment before
the normal retirement date and it is not realistic that we will withdraw it.

Property, Plant and Equipment

Recognition and Measurement
We recognize property, plant and equipment at cost, less accumulated
depreciation and accumulated impairment losses.

includes expenditures

that are directly attributable to the
the asset. The cost of self-constructed assets also

Cost
acquisition of
includes:
(cid:129) the cost of materials and direct labour
(cid:129) costs directly associated with bringing the assets to a working

condition for their intended use

(cid:129) costs of dismantling and removing the items and restoring the site

where they are located (see Provisions, above), and

(cid:129) borrowing costs on qualifying assets.

We use estimates
that are directly
to determine certain costs
attributable to self-constructed assets. These estimates primarily include
certain internal and external direct
labour associated with the
acquisition, construction, development or betterment of our network.
They also include interest costs, which we capitalize to certain property,
plant and equipment during construction and development.

Pension Benefits
We offer contributory and non-contributory defined benefit pension
plans that provide employees with a lifetime monthly pension on
retirement.

We use significant estimates to determine the estimated useful lives of
property, plant and equipment, considering industry trends such as
technological advancements, our past experience, our expected use and
our review of asset lives.

98 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

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We incur costs related to subscriber acquisition and retention.
(cid:129) We capitalize cable installation costs that relate to the cable network
and depreciate them over the expected life of the cable customer.

impairment as intangible assets with finite useful lives. Program rights
for multi-year sports programming arrangements are expensed when
the games are aired.

(cid:129) We defer direct incremental

installation costs related to reconnect
Cable customers and amortize them as the related reconnect
installation revenues are recorded.
(cid:129) We expense all other costs as incurred.

We calculate gains and losses on the disposal of property, plant and
equipment by comparing the proceeds from the disposal with the
item’s carrying amount, and recognize the gain or loss in other income
in the consolidated statements of income.

Depreciation
We depreciate property, plant and equipment over its estimated useful
life by charging depreciation expense to the consolidated statements of
income as follows:

Asset

Basis

Estimated useful life

Buildings
Cable and wireless network
Computer equipment and

Diminishing balance 5 to 25 years
3 to 30 years
Straight-line
4 to 10 years
Straight-line

software

Customer premise equipment
Leasehold improvements

Straight-line
Straight-line

3 to 5 years
Over shorter of estimated
useful life and lease term

Equipment and vehicles

Diminishing balance 3 to 20 years

Components of an item of property, plant and equipment may have
different useful lives. We make significant estimates when determining
depreciation methods, depreciation rates and asset useful lives, which
requires taking into account industry trends and company-specific
factors. We review these decisions at least once each year or when
circumstances change. We will change our depreciation methods,
depreciation rates or asset useful
lives if they are different from our
previous estimates. We recognize the effect of these changes in net
income prospectively.

We capitalize development expenditures if they meet the criteria for
recognition as an asset, and amortize them over their expected useful
lives once they are available for use.

We expense research expenditures and maintenance and training costs
as incurred.

See note 12 for more information about our property, plant and
equipment.

Acquired Program Rights
Program rights are contractual rights we acquire from third parties to
less
television programs. We record them at
broadcast
accumulated amortization and accumulated impairment losses. We
capitalize program rights and the related liabilities on the consolidated
statements of financial position when the licence period begins and the
program is available for use, and amortize them to other external
purchases in operating costs in the consolidated statements of income
over the expected exhibition period, which ranges from one to five
years. If programs are not scheduled, we consider the related program
rights to be impaired and write them off. Otherwise, we test them for

cost

Goodwill
We record goodwill arising from business combinations when the fair
value of the separately identifiable assets and liabilities we acquired is
lower than the consideration we paid (including the recognized amount
of
the
consideration transferred is lower than the separately identified assets
and liabilities, we immediately record the difference as a gain in net
income.

the non-controlling interest,

the fair value of

if any).

If

See note 7 and note 13 for more information about our goodwill.

Intangible Assets
We record intangible assets we acquire in business combinations at fair
value, and test for impairment as required (see Impairment, below).

We do not amortize intangible assets with indefinite lives (spectrum and
broadcast licences) because there is no foreseeable limit to the period
that these assets are expected to generate net cash inflows for us. We
use judgment to determine the indefinite life of these assets, analyzing
all relevant factors, including the expected usage of the asset, the
life cycle of the asset and anticipated changes in the market
typical
demand for the products and services that the asset helps generate.
After review of the competitive, legal, regulatory and other factors, it is
our view that these factors do not limit the useful lives of our spectrum
and broadcast licences.

We amortize intangible assets with finite useful lives on a straight-line
basis over their estimated useful lives as noted in the table below. We
review their useful lives, residual values and the amortization methods
at least once a year.

Brand names
Customer relationships
Roaming agreements
Marketing agreements

7 to 20 years
3 to 10 years
12 years
3 years

See note 7 and note 13 for more information about our intangible
assets.

Impairment

Financial Assets
We consider a financial asset to be impaired if there is objective
evidence that one or more events have had a negative effect on its
estimated future cash flows, and the effect can be reliably estimated.
Financial assets that are significant in value are tested for impairment
individually. All other financial assets are assessed collectively based on
the nature of each asset.

We measure impairment for financial assets as follows:
(cid:129) loans and receivables – we measure the excess of

the carrying
amount of the asset over the present value of future cash flows we
expect to derive from it, if any. The difference is allocated to an
allowance for doubtful accounts, and recognized as a loss in net
income.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 99

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(cid:129) available-for-sale financial assets – we measure the excess of the cost
to acquire the asset (less any impairment loss we have previously
recognized), over its current fair value,
if any. The difference is
reclassified from the available-for-sale reserve in equity to net
income.

Investments in Associates and Joint Arrangements
At the end of each reporting period, we assess whether there is
objective evidence that
in
impairment exists
associates and joint arrangements.
If objective evidence exists, we
compare the carrying amount of the investment to its recoverable
amount and recognize the excess over the recoverable amount, if any,
as a loss in net income (see Recognition of Impairment Charge, below).

investments

in our

Goodwill and Indefinite-Life Intangible Assets
We test goodwill and indefinite-life intangible assets for impairment
once a year, or more frequently if we identify indicators of impairment.
Goodwill
is allocated to cash generating units (or groups of cash
generating units) based on the level at which management monitors
goodwill, which cannot be higher than an operating segment. The
allocation involves considerable management judgement, and is made
to cash generating units (or groups of cash generating units) that are
expected to benefit from the synergies of the business combination
from which the goodwill arose.

A cash generating unit is the smallest identifiable group of assets that
generates cash inflows largely independent of the cash inflows from
other assets or groups of assets.

Non-Financial Assets with Finite Useful Lives
Our non-financial assets with finite useful lives include property, plant
and equipment, and intangible assets. We test
these assets for
impairment whenever an event or change in circumstances indicates
that their carrying amounts may not be recoverable. The asset is
impaired if the recoverable amount is less than the carrying amount. If
we cannot estimate the recoverable amount of an individual asset
because it does not generate independent cash inflows, we test the
entire cash generating unit for impairment.

Recognition of Impairment Charge
The recoverable amount of a cash generating unit or asset is the higher
of:
(cid:129) its fair value less costs to sell, or
(cid:129) its value in use.

We estimate an asset’s (or cash generating unit’s) fair value less costs to
sell using the best information available to estimate the amount we
could obtain from disposing the asset in an arm’s length transaction,
less the estimated cost of disposal.

We estimate value in use by discounting estimated future cash flows
from a cash generating unit or asset to their present value using a pre-
tax rate that reflects current market assessments of the time value of
money and the risks specific to the asset. Estimated cash flows are
based on management’s assumptions and are supported by external
information.

The above concepts used to determine the recoverable amount require
significant estimates such as:
(cid:129) future cash flows
(cid:129) terminal growth rate, and
(cid:129) the discount rate applied.

100 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

If our estimate of the asset’s or cash generating unit’s recoverable
amount is less than its carrying amount, we reduce its carrying amount
to the recoverable amount, and recognize the loss in net income.

the impairment

We reverse a previously recorded impairment loss if our estimate of a
previously impaired asset’s or cash generating unit’s recoverable
recorded in the
amount has increased such that
previous year has reversed. The reversal is recognized by increasing the
asset’s or cash generating unit’s carrying amount to our new estimate
of its recoverable amount. The new carrying amount cannot be higher
than the carrying amount we would have recorded if we had not
recognized an impairment loss in previous years. We do not reverse
impairment losses recognized for goodwill.

Investments
Investments in Associates and Joint Arrangements
An entity is an associate when we have a significant influence on the
entity’s financial and operating policies but do not control it. We are
generally presumed to have significant influence over an entity when
we hold more than 20% of the voting power.

A joint arrangement exists when there is a contractual agreement that
establishes joint control over its activities and requires unanimous
consent for strategic financial and operating decisions. We classify our
interests in joint arrangements into one of two categories:
(cid:129) Joint operations, when we have the rights to the assets and

obligations for the liabilities related to the arrangement

(cid:129) Joint ventures, when we have the rights to the net assets of the

arrangement.

We use the equity method to account for our investments in associates
and joint ventures, and we use the proportionate consolidation method
to account for our investments in joint operations.

We recognize our investments in associates and joint ventures initially at
cost, and then increase or decrease the carrying amounts based on our
share of each entity’s
recognition.
Distributions we receive from these entities reduce the carrying amount
of our investments.

income or

loss after

initial

We eliminate unrealized gains and losses from our investments in
associates or joint ventures against our investment, up to the amount of
our interest in the entity.

Investments in Publicly Traded and Private Companies
We classify our investments in publicly traded and private companies
where we have no control or significant influence as available-for-sale
investments, and account for them as follows:
(cid:129) publicly traded companies: we record them at fair value based on

publicly quoted prices

(cid:129) private companies: we record them at

fair value using well
established market or asset based techniques, or projected income
valuation techniques, applying them to each investment’s future
operating and profitability prospects.

We record changes in the fair value of these investments in other
comprehensive income until we dispose of the investments or they
become impaired.

See note 14 for more information about our investments.

Discontinued Operations
A discontinued operation is a component of our business that has
operations and cash flows that are clearly distinguished from the rest of
Rogers and:
(cid:129) represents a separate major line of business
(cid:129) is part of a single coordinated plan to dispose of a separate major

line of business, or

(cid:129) is a subsidiary we have acquired with the intention to re-sell.

When we classify a component as a discontinued operation, we restate
our comparative income and comprehensive income as though the
operation had been discontinued from the start of the comparative
year.

See note 6 for information about discontinued operations.

for our 2013

New Accounting Pronouncements Effective in 2013
We adopted the following accounting changes
consolidated financial statements on January 1, 2013.
(cid:129) IFRS 10, Consolidated Financial Statements
(cid:129) IFRS 11, Joint Arrangements
(cid:129) IFRS 12, Disclosure of Interest in Other Entities
(cid:129) IFRS 13, Fair Value Measurement
(cid:129) IAS 19, Employee Benefits (2011)
(cid:129) IAS 28, Investments in Associates and Joint Ventures
(cid:129) IAS 36, Impairment of Assets

The accounting pronouncements we adopted that had an impact on
our financial results or require further explanation are explained as
follows:
(cid:129) IFRS 10, Consolidated Financial Statements (IFRS 10) – As a result of
the adoption of
IFRS 10, we have changed our approach to
determining whether we have control over and consequently
whether we consolidate our investees. IFRS 10 introduces a new
control model that is applicable to all investees. Among other things,
it requires the consolidation of an investee if we control the investee
on the basis of de facto circumstances.
In accordance with the
transitional provisions of
IFRS 10, we re-assessed the control
conclusion for our investees at January 1, 2013. We made no
changes in the current or comparative period as a result of this
assessment.

(cid:129) IFRS 11, Joint Arrangements (IFRS 11) – As a result of the adoption of
IFRS 11, we have changed how we evaluate our interests in joint
arrangements. Under IFRS 11, we classify our interests in joint
arrangements as either joint operations or joint ventures depending
on our right to the assets and obligations for the liabilities of the
arrangements. When making this assessment, we consider
the
form of any separate
structure of
vehicles, the contractual terms of the arrangements and other facts
and circumstances. We have re-evaluated our involvement in our
joint arrangements and have accounted for these either using the
proportionate
equity method
depending on whether the investment is defined as a joint operation
or a joint venture, respectively. The adoption of IFRS 11 was not
material to the current or comparative year.

the arrangements, the legal

consolidation method, or

the

(cid:129) IFRS 13, Fair Value Measurement (IFRS 13) – On January 1, 2013, we
adopted IFRS 13, on a prospective basis, which provides a single
source of guidance on how fair value is measured, replacing the fair
value measurement guidance contained in individual IFRSs. IFRS 13
defines fair value and establishes a framework for measuring fair
introduce new fair value measurements or
value.
eliminate the practicability exceptions to fair value measurements
that currently exist in certain standards. We have incorporated the
relevant
these consolidated
financial statements.

fair value requirements throughout

It does not

(cid:129) IAS 19, Employee Benefits (2011) (IAS 19) – On January 1, 2013, we
adopted IAS 19, which changes the basis for determining the income
or expense related to defined benefit plans. This amendment
eliminated the concept of return on plan assets and interest cost
(income) and replaced it with a net interest cost that is calculated by
applying the discount rate to the net liability (asset). The net interest
cost takes into account any changes in the net defined benefit
liability (asset) during the period as a result of contributions and
benefit payments. The adoption of the amended standard resulted in
an increase in finance costs of $7 million and a decrease in other
comprehensive income, for a net effect of nil
in comprehensive
income for the year ended December 31, 2012 and did not have a
material impact on net assets as at December 31, 2012. See note 22
for more information about our pension plans.

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(cid:129) IAS 36,

to disclose the discount

Impairment of Assets (IAS 36) – In May 2013, the IASB
amended IAS 36 to clarify the circumstances in which the recoverable
amount of assets or cash-generating units is required to be disclosed,
to clarify the disclosures required, and to introduce an explicit
rate used in determining
requirement
impairment (or reversals) where the recoverable amount (based on
fair value less costs of disposal) is determined using a present value
technique. The amendments are effective for annual periods
January 1, 2014, with early adoption
beginning on or after
permitted. We early adopted this policy as of January 1, 2013 and
made the required disclosures.

Recent Accounting Pronouncements
The IASB has issued new standards and amendments to existing
standards. These changes in accounting are not yet effective at
December 31, 2013, and could have an impact on future periods.
(cid:129) IAS 32, Financial

Instruments: Presentation (IAS 32) – In December
2011, the IASB amended IAS 32 to clarify the meaning of when an
set-off. The
entity has a current
amendments are effective for annual periods beginning on or after
January 1, 2014 and are required to be applied retrospectively. We
do not expect this to have a significant impact on our consolidated
financial statements.

legally enforceable right of

(cid:129) IAS 39,

Financial

Instruments: Recognition and Measurement
(IAS 39) – In June 2013, the IASB amended IAS 39 to provide relief
from discontinuing an existing hedging relationship when a novation
that was not contemplated in the original hedging documentation
meets specific criteria. The amendments are effective for annual
periods beginning on or after January 1, 2014 and are required to be
applied retrospectively. We are assessing the impact of
this
amendment on our consolidated financial statements.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 101

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(cid:129) IFRIC 21, Levies (IFRIC 21) – In May 2013, the IASB issued IFRIC 21,
which provides guidance on when to recognise a liability for a levy
imposed by a government, both for levies that are accounted for in
accordance with IAS 37 Provisions, Contingent Liabilities and
Contingent Assets and those where the timing and amount of the
levy is certain. The Interpretation identifies the obligating event for
the recognition of a liability as the activity that triggers the payment
of the levy in accordance with the relevant legislation. It provides the
following guidance on recognition of a liability to pay levies (i) the
liability is recognised progressively if the obligating event occurs over
a period of time, and (ii) if an obligation is triggered on reaching a
minimum threshold, the liability is recognised when that minimum
threshold is reached. The standard is effective for annual periods
beginning on or after
January 1, 2014, with early adoption
permitted. We are assessing the impact of this new standard on our
consolidated financial statements.

NOTE 3: SEGMENTED INFORMATION

Our reportable segments are Wireless, Cable, Business Solutions and
Media. All four segments operate substantially in Canada. Corporate
items and eliminations includes our interests in businesses that are not
reportable operating segments, corporate administrative functions and
eliminations of inter-segment revenue and costs. We follow the same
accounting policies for our segments as those described in note 2 to
these consolidated financial statements. Segment results include items
directly attributable to a segment as well as those that can be allocated
on a reasonable basis. We account for transactions between reportable
segments in the same way we account for transactions with external
parties and eliminate them on consolidation.

for

IAS

39,

financial

Financial

statements

Recognition

Instruments:

information to users of

(cid:129) IFRS 9, Financial Instruments (IFRS 9) – The IASB issued IFRS 9, which
and
replaces
Measurement, establishes principles for the financial reporting of
financial assets and financial liabilities that will present relevant and
useful
their
assessment of the amounts, timing and uncertainty of an entity’s
future cash flows. This new standard also includes a new general
hedge accounting standard which will align hedge accounting more
closely with risk management. It does not fundamentally change the
types of hedging relationships or the requirement to measure and
recognize ineffectiveness, however it will provide more hedging
strategies that are used for risk management to qualify for hedge
accounting and introduce more judgment to assess the effectiveness
of a hedging relationship. The IASB has not yet communicated the
mandatory effective date of IFRS 9. We are assessing the impact of
this new standard on our consolidated financial statements.

The Chief Executive Officer and Chief Financial Officer are the chief
operating decision makers and regularly review our operations and
performance by segment. They review adjusted operating profit as a
key measure of performance for each segment and to make decisions
about the allocation of resources. Adjusted operating profit is income
before restructuring, acquisition and other expenses, stock-based
compensation expense, depreciation and amortization, impairment of
assets, finance costs, other income, and income taxes. This measure of
segment operating results is different from operating income on the
consolidated statements of income.

Information by Segment

Year ended December 31, 2013

Operating revenue
Operating costs 1

Adjusted operating profit

Restructuring, acquisition and other expenses
Stock-based compensation expense 1
Depreciation and amortization

Operating income

Finance costs
Other income

Income before income taxes

Additions to property, plant and equipment

Goodwill

Total assets

1 Included in operating costs on the consolidated statements of income.

Wireless

$ 7,270
4,113

Cable

$ 3,475
1,757

3,157

1,718

Business
Solutions

$

374
268

106

Media

$ 1,704
1,543

161

Corporate
items and
eliminations

$ (117)
32

(149)

$

865

$ 1,105

$ 1,146

$ 1,256

$

$

107

426

$

$

79

923

$

$

84

–

Consolidated
totals

$ 12,706
7,713

4,993

85
84
1,898

2,926

(742)
81

$ 2,265

$ 2,240

$ 3,751

$ 9,775

$ 5,527

$ 1,195

$ 2,247

$ 4,857

$ 23,601

102 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Year ended December 31, 2012

Operating revenue
Operating costs 1

Adjusted operating profit

Restructuring, acquisition and other expenses
Stock-based compensation expense 1
Depreciation and amortization
Impairment of assets

Operating income

Finance costs
Other income

Income before income taxes

Additions to property, plant and equipment

Goodwill

Total assets

Wireless

$ 7,280
4,217

Cable

$ 3,358
1,753

3,063

1,605

Business
Solutions

$ 351
262

89

Media

$ 1,620
1,430

190

Corporate
items and
eliminations

$ (123)
(10)

(113)

$ 1,123

$

832

$ 1,146

$ 1,000

$ 61

$ 215

$

$

55

854

$

$

71

–

Consolidated
totals

$ 12,486
7,652

4,834

92
77
1,819
80

2,766

(671)
250

$ 2,345

$ 2,142

$ 3,215

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$ 9,769

$ 4,719

$ 835

$ 2,157

$ 2,138

$ 19,618

1 Included in operating costs on the consolidated statements of income.

Revenue by Product

NOTE 5: FINANCE COSTS

Wireless:
Postpaid
Prepaid

Network revenue
Equipment sales

Total Wireless

Cable:
Television
Internet
Cable telephony

Service revenue
Equipment sales

Total Cable

Business Solutions:
Next generation
Legacy

Service revenue
Equipment sales

Total Business Solutions

Media:
Advertising
Subscription
Retail
Other

Total Media

2013

2012

$ 6,470
278

$ 6,402
317

6,748
522

7,270

1,809
1,159
498

3,466
9

3,475

213
149

362
12

374

762
316
305
321

6,719
561

7,280

1,868
998
477

3,343
15

3,358

162
183

345
6

351

784
264
276
296

1,704

1,620

Corporate items and intercompany eliminations

(117)

(123)

NOTE 4: OPERATING COSTS

Cost of equipment sales and direct channel subsidies
Merchandise for resale
Other external purchases
Employee salaries and benefits and stock-based

compensation

$ 12,706

$ 12,486

2013

2012

$ 1,541
190
4,126

$ 1,605
173
4,138

1,940

1,813

$ 7,797

$ 7,729

Interest on long-term debt
Interest on pension liability
Foreign exchange loss (gain)
Change in fair value of derivative instruments
Capitalized interest
Other

NOTE 6: DISCONTINUED OPERATIONS

Operating revenue
Operating costs
Restructuring, acquisition and other expenses

Loss before income taxes
Income tax recovery

Loss from discontinued operations for the year

2013

2012

$ 734
14
23
(16)
(25)
12

$ 691
7
(9)
1
(28)
9

$ 742

$ 671

2012

$ 18
(30)
(30)

(42)
10

$ (32)

We discontinued our Video segment in the second quarter of 2012 and
reported the Video results of operations as discontinued operations at
that time.

As of June 2012, Rogers’ stores no longer offered video and game
rentals or sales at its retail locations. Certain of these stores continue to
serve customers’ wireless and cable needs.

in 2013 or any significant assets or

The Video segment did not have any results from discontinued
operations
liabilities as at
December 31, 2013 and 2012. Cash flows from operating activities for
the segment for 2013 were nil (2012 – $2 million). The Video segment
did not have any cash flows from investing or financing activities for the
years ended December 31, 2013 and 2012.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 103

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 7: BUSINESS COMBINATIONS

We made several acquisitions in 2013, which we describe below. We
accounted for these using the acquisition method of accounting in
accordance with IFRS 3, Business Combinations, and included the
the acquired entities from the dates of
results of operations of
income. Goodwill
acquisition in our consolidated statements of
recognized on these acquisitions is not tax deductible. It represents the
expected operational synergies with the business acquired and/or
intangible assets that do not qualify to be recognized separately.

Transactions with Shaw Communications Inc. (Shaw)
In January 2013, we entered into an agreement with Shaw to secure an
option to purchase Shaw’s Advanced Wireless Services (AWS) spectrum
holdings in 2014, and to acquire Mountain Cable, Shaw’s cable system
in Hamilton, Ontario. As part of the agreement, Shaw acquired our
one-third equity interest in TVtropolis.

Spectrum Licence Option Deposit
In 2013, we paid total deposits of $250 million for the option to
purchase Shaw’s AWS spectrum holdings pending regulatory approval,
and included the deposits in other long-term assets in the consolidated
statements of financial position. Under the agreement, $200 million of
this balance is refundable if the transaction does not close. We do not
expect to exercise the spectrum licence option until late 2014, and it is
subject to approval by Industry Canada.

Acquisition of Mountain Cable
On May 1, 2013, we closed the agreement with Shaw to purchase
100% of the common shares of Mountain Cable for cash consideration
of $398 million. Mountain Cable delivers a full bundle of advanced
cable television,
its recently
upgraded hybrid fibre and coaxial cable network. The acquisition
expands our cable business in the Southern Ontario area and will allow
us to drive synergies through a larger service area and cost efficiencies.

Internet and telephony services over

Sale of TVtropolis
In 2013, we closed the transaction to sell our one-third interest in
TVtropolis after obtaining regulatory approval from the CRTC. We
received proceeds of $59 million and recorded a gain of $47 million in
other income.

Blackiron Data (Blackiron)
On April 17, 2013, we closed an agreement to acquire 100% of the
common shares of Blackiron for cash consideration of $198 million.
Blackiron provides Business Solutions the ability to enhance its suite of
enterprise-level data centre and cloud computing services along with
fibre-based network connectivity services.

Score Media Inc. (theScore)
On April 30, 2013, we received final regulatory approval to acquire
theScore. We had already paid $167 million on October 19, 2012 to
obtain 100% of the common shares of theScore. These shares were
held in trust until we received regulatory approval and obtained control
of the business. The acquisition builds on our sports broadcasting
capabilities and reinforces our delivery of premium sports content to its
audiences on their platform of choice.

Pivot Data Centres (Pivot)
On October 1, 2013, we purchased 100% of the common shares of
Pivot for cash consideration of $158 million. Pivot further positions
Business Solutions as a leader in Canadian data centre and hosting
services and will enhance Business Solutions’ ability to serve key markets
with enhanced managed and cloud service offering.

Other
In 2013, we completed other individually immaterial acquisitions for
total cash consideration of $40 million.

We also paid deposits totalling $45 million in late 2013 related to the
acquisition of certain dealer stores, which closed on January 2, 2014.
This deposit is included in other long-term assets (note 15). The fair
values of the assets acquired and liabilities assumed in this acquisition is
under review and expected to be finalized in the first quarter of 2014.

104 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Final Fair Values of Assets Acquired and Liabilities Assumed
The table below summarizes the final fair values of the assets acquired and liabilities assumed for all the acquisitions described above.

Fair value of consideration transferred

$ 398

$ 198

$ 167

Mountain Cable

Blackiron

theScore 1

Pivot

$ 158

Other

$ 40

Total

$ 961

Cash
Current assets
Property, plant and equipment
Customer relationships 2
Broadcast licence 3
Current liabilities
Other liabilities
Deferred tax liabilities

Fair value of net identifiable assets acquired and liabilities assumed

Goodwill

Acquisition transaction costs

Goodwill allocated to the following segments

–
3
53
135
–
(5)
–
(44)

142

–
4
35
45
–
(8)
–
(7)

69

5
12
11
–
104
(6)
–
(7)

119

2
6
58
36
–
(7)
(4)
(11)

80

2
–
1
17
–
(2)
(3)
–

15

$ 256

$

2

Cable

$ 129

$

1

Business
Solutions

$ 48

$ 19 4

Media

$ 78

$

1

$ 25

$ –

Business
Solutions

Multiple
segments 5

9
25
158
233
104
(28)
(7)
(69)

425

$ 536

$ 23

1 We paid the $167 million related to theScore on October 19, 2012.
2 Customer relationships are amortized over a period ranging from 5 to 10 years.
3 Broadcast licence is an indefinite life intangible asset.
4 Acquisition transaction costs for theScore include $17 million related to the CRTC tangible benefits commitments that were required as a condition of the CRTC’s approval of the

transaction.

5 Goodwill related to other acquisitions was allocated to Media and Business Solutions.

Pro Forma Disclosures
The table below shows the incremental revenue, operating income (loss), depreciation and amortization and restructuring, acquisition and other
expenses for each acquisition since the respective dates of acquisition to December 31, 2013.

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

Incremental revenue
Operating expenses:
Operating costs
Restructuring, acquisition and other costs 1
Depreciation and amortization

Operating income (loss)

1 Excludes acquisition transaction costs.

Mountain Cable

Blackiron

theScore

$ 44

$ 27

$ 24

17
–
24

3

22
–
7

(2)

17
4
3

–

Pivot

$ 8

5
–
3

–

If all of the above acquisitions had occurred on January 1, 2013, we estimate our incremental revenue from these acquisitions would have been
$172 million and incremental operating income would have been $3 million for 2013.

The pro forma disclosures are based on estimates and assumptions we believe are reasonable. The information provided is not necessarily an
indication of what our consolidated financial results will be in the future.

2012 Acquisitions
There were no individually material business combinations or divestitures in 2012.

NOTE 8: RESTRUCTURING, ACQUISITION AND OTHER EXPENSES

In 2013, we incurred:
(cid:129) $53 million of restructuring expenses related to severances resulting from the targeted restructuring of our employee base and to improve our

cost structure (2012 – $89 million), and

(cid:129) $32 million of acquisition transaction costs and other costs (2012 – $3 million).

The table below shows the additions to liabilities related to the restructuring, acquisition and other costs and payments made against the liabilities
in 2013.

Severances resulting from the targeted restructuring of the employee base
Acquisition and other costs

As at
December 31,
2012

$ 50
3

$ 53

Additions

Payments

$ 53
32

$ 85

$ (59)
(16)

$ (75)

As at
December 31,
2013

$ 44
19

$ 63

The remaining liability of $63 million as at December 31, 2013, is included in accounts payable and accrued liabilities and other long-term liabilities.
We expect to pay the remaining liability over the next two years.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 105

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 9: INCOME TAXES

Income Tax Expense (Benefit)

Years ended December 31

Note

2013

2012

The table below shows the difference between income tax expense from
continuing operations, and income tax expense computed by applying
the statutory income tax rate to income before income taxes.

Continuing operations:

Current income tax expense
Deferred tax expense (benefit):
Origination and reversal of
temporary differences
Revaluation of deferred tax

balances due to legislative
changes

Recognition of previously

unrecognized deferred tax assets

Total deferred tax expense

Income tax expense from continuing

operations

Income tax expense from discontinued

operations

6

$ 513

$ 428

Statutory income tax rate

160

Computed income tax expense
Increase (decrease) in income taxes resulting

from:

54

(22)

192

620

(10)

Revaluation of deferred tax balances due to

legislative changes

Non-taxable portion of capital gains
Recognition of previously unrecognized

deferred tax assets

Impairment of goodwill and intangible assets
Non-deductible stock-based compensation
Other items

89

8

(14)

83

596

–

Total income tax expense

$ 596

$ 610

2013

26.5%

$ 600

2012

26.4%

$ 619

8
(9)

(14)
–
8
3

54
(61)

(22)
11
9
10

Income tax expense from continuing operations

$ 596

$ 620

Our statutory income tax rate increased from 26.4% in 2012 to 26.5%
in 2013 because of changes in Canadian provincial corporate income
tax rates.

Deferred Tax Assets and Liabilities

Deferred tax assets
Deferred tax liabilities

Net deferred tax liability

2013

2012

$

31
(1,702)

$

31
(1,501)

$ (1,671)

$ (1,470)

The table below summarizes the movement of net deferred tax assets and liabilities during 2013 and 2012.

Deferred tax assets (liabilities)

January 1, 2012
Benefit (expense) in net income
Benefit (expense) in other comprehensive income

December 31, 2012

Benefit (expense) in net income
Benefit (expense) in other comprehensive income
Acquisitions

Property, plant and
equipment and
Inventory

Goodwill and
other
intangibles

Stub period
income and
partnership
reserve

Non-capital loss
carryforwards

Other

Total

$ (484)
(117)
–

(601)

(135)
–
(16)

$ (421)
61
–

$ (807)
72
–

(360)

(735)

(9)
–
(60)

141
–
–

$ 104
(79)
–

$ 248
(129)
82

$ (1,360)
(192)
82

25

19
–
2

201

(1,470)

(99)
(49)
5

(83)
(49)
(69)

December 31, 2013

$ (752)

$ (429)

$ (594)

$ 46

$

58

$ (1,671)

As at December 31, 2013 and 2012, we had not recognized deferred
tax assets for the following items.

Capital losses in Canada that can be applied against future

capital gains

Tax losses in foreign jurisdictions that expire between 2023

and 2033

Deductible temporary differences in foreign jurisdictions

2013

2012

$ 43

$ 44

17
32

34
45

$ 92

$ 123

There are taxable temporary differences associated with our investment
in Canadian domestic subsidiaries. We do not record deferred tax
liabilities for temporary differences when we are able to control the
timing of
is not probable in the
foreseeable future. Reversing these temporary differences would not
result in any significant tax implications.

the reversal, and the reversal

106 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

NOTE 10: EARNINGS PER SHARE

The table below shows the calculation of basic and diluted earnings per
share for 2013 and 2012.

Earnings per share – basic:

Numerator:

2013

2012

Earnings per share from continuing operations
Loss per share from discontinued operations

Net income for the year from continuing operations
Loss from discontinued operations

$ 1,669 $ 1,725
(32)

–

Earnings per share – basic

Earnings per share – diluted:

Net income for the year

Denominator (in millions):

$ 1,669 $ 1,693

Earnings per share from continuing operations
Loss per share from discontinued operations

Weighted average number of shares outstanding – basic

515

519

Earnings per share – diluted

2013

2012

$3.24 $ 3.32
(0.06)

–

$3.24 $ 3.26

$3.22 $ 3.30
(0.06)

–

$3.22 $ 3.24

Effect of dilutive securities:

Employee stock options

Weighted average number of shares outstanding – diluted

NOTE 11: OTHER CURRENT ASSETS

Inventories
Prepaid expenses
Income tax receivable
Other

3

518

3

522

A total of 577,584 options were out of the money for 2013 (2012 –
17,240). They were excluded from the calculation since they were anti-
dilutive.

2013

2012

$ 276
136
24
2

$ 293
126
39
6

$ 438

$ 464

Cost of equipment sales and merchandise for resale includes $1,667
million (2012 – $1,707 million) of inventory costs.

NOTE 12: PROPERTY, PLANT AND EQUIPMENT

The table below shows property, plant and equipment and accumulated depreciation as at December 31, 2013 and 2012.

Land and buildings
Cable and wireless network
Computer equipment and software
Customer premise equipment
Leasehold improvements
Equipment and vehicles

December 31, 2013

Accumulated
depreciation

Net book
value

$

291
11,287
3,031
1,415
271
748

$

632
6,910
1,522
594
221
376

December 31, 2012

Accumulated
depreciation

Net book
value

$

260
10,138
2,644
1,319
248
712

$

634
6,667
1,328
445
159
343

$

Cost

894
16,805
3,972
1,764
407
1,055

$

Cost

923
18,197
4,553
2,009
492
1,124

$ 27,298

$ 17,043

$ 10,255

$ 24,897

$ 15,321

$ 9,576

The tables below summarize the changes in the net carrying amounts of property, plant and equipment during 2013 and 2012.

Land and buildings
Cable and wireless network
Computer equipment and software
Customer premise equipment
Leasehold improvements
Equipment and vehicles

Land and buildings
Cable and wireless network
Computer equipment and software
Customer premise equipment
Leasehold improvements
Equipment and vehicles

December 31, 2012

December 31, 2013

Net book
value

Additions

Acquisitions
(note 7)

Depreciation Other

$

634
6,667
1,328
445
159
343

$

25
1,235
495
372
27
86

$

3
91
6
6
44
8

$

(30)
(1,087)
(310)
(230)
(20)
(71)

$

–
4
3
1
11
10

Net book
value

$

632
6,910
1,522
594
221
376

$ 9,576

$ 2,240

$ 158

$ (1,748)

$ 29

$ 10,255

December 31, 2011

December 31, 2012

Additions

Acquisitions

Depreciation Other

Net book
value

$

635
6,401
1,216
364
153
345

$

30
1,354
407
255
27
69

$

(29)
(1,090)
(293)
(175)
(21)
(70)

$ (2)
2
(2)
1
–
(1)

$ –
–
–
–
–
–

$ –

Net book
value

$

634
6,667
1,328
445
159
343

$ 9,114

$ 2,142

$ (1,678)

$ (2)

$ 9,576

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 107

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Property, plant and equipment not yet in service and therefore not
depreciated at December 31, 2013 was $882 million (December 31,
2012 – $917 million). Capitalized interest on property, plant and
equipment was recorded at a weighted average rate of approximately
5.1% (2012 – 5.8%).

Depreciation Rates Review
We reviewed depreciation rates for all of our property, plant and
equipment in 2013 and made no changes. In 2012, we changed the
estimates of useful
lives of certain network, customer premise
equipment, computer equipment and software assets. We accounted
for the impact of these changes prospectively, resulting in depreciation
expense to be lower by approximately $90 million in 2012 compared to
the amount we would have recorded using the previous useful lives.

NOTE 13: GOODWILL AND INTANGIBLE ASSETS

Goodwill and Intangible Assets

Goodwill
Indefinite life intangible assets:

Spectrum licences
Broadcast licences
Finite life intangible assets:

Brand names
Customer relationships
Roaming agreements
Marketing agreements
Acquired program rights

Total intangible assets

December 31, 2013

December 31, 2012

Cost
prior to
impairment
losses

Accumulated
amortization

Accumulated
impairment
losses

Net book
value

Cost
prior to
impairment
losses

Accumulated
amortization

Accumulated
impairment
losses

Net book
value

$ 3,972

$

2,275
324

438
1,543
523
9
168

5,280

–

–
–

257
1,234
400
8
52

1,951

$ 221

$ 3,751

$ 3,436

$

–
99

14
–
–
–
5

2,275
225

167
309
123
1
111

118

3,211

2,231
209

437
1,310
523
63
162

4,935

–

–
–

240
1,147
357
59
63

1,866

$ 221

$ 3,215

–
99

14
–
–
–
5

2,231
110

183
163
166
4
94

118

2,951

Total goodwill and intangible assets

$ 9,252

$ 1,951

$ 339

$ 6,962

$ 8,371

$ 1,866

$ 339

$ 6,166

The tables below summarize the changes in the net carrying amounts of goodwill and intangible assets in 2013 and 2012.

Goodwill
Spectrum licences
Broadcast licences
Brand names
Customer relationships
Roaming agreements
Marketing agreements
Acquired program rights

Goodwill
Spectrum licences
Broadcast licences
Brand names
Customer relationships
Roaming agreements
Marketing agreements
Acquired program rights

December 31, 2012

December 31, 2013

Net book
value

Acquisitions
(Note 7)

Net
additions and
disposals

Amortization

Current period
impairment loss

$ 3,215
2,231
110
183
163
166
4
94

$ 6,166

$ 536
–
104
–
233
–
–
–

$ 873

$

$

–
44
11
–
–
–
1
69

$

–
–
–
(16)
(87)
(43)
(4)
(52)

$ 125

$ (202)

$

–
–
–
–
–
–
–
–

–

Net book
value

$ 3,751
2,275
225
167
309
123
1
111

$ 6,962

December 31, 2011

December 31, 2012

Net book
value

$ 3,280
1,875
116
200
232
210
12
76

$ 6,001

Acquisitions

Net
additions and
disposals

Amortization

Current period
impairment loss

$

–
360
–
–
–
–
–
–

$

2
(4)
2
1
1
–
1
87

$

–
–
–
(18)
(70)
(44)
(9)
(64)

$ 360

$ 90

$ (205)

$ (67)
–
(8)
–
–
–
–
(5)

$ (80)

Net book
value

$ 3,215
2,231
110
183
163
166
4
94

$ 6,166

In 2012, we acquired certain 2500 MHz spectrum from Inukshuk Limited
Partnership (Inukshuk), a 50% owned joint venture. This resulted in a
non-cash increase of spectrum licences of $360 million (see note 14).

customer

roaming agreements and
relationships,
Brand names,
marketing agreements are all intangible assets with finite lives and we
amortize them in depreciation and amortization expense in the
consolidated statements of income. This amounted to $150 million in
2013 (2012 – $141 million).

108 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

We amortize the costs of acquired program rights over the expected
performances of the related programs, recording them in other external
purchases in operating costs in the consolidated statements of income.
This amounted to $52 million in 2013 (2012 – $64 million).

Impairment
Goodwill and Indefinite Life Intangible Assets
We test cash generating units or groups of cash generating units with
allocated goodwill and/or indefinite life intangible assets for impairment
as at October 1 of each calendar year. When assessing whether or not
there is impairment, we determine the recoverable amount of a cash
generating unit based on the greater of its value in use or its fair value
less costs to sell.

We estimate an asset’s value in use by:
(cid:129) Discounting estimated future cash flows to their present value. We
estimate the discounted future cash flows for periods of up to five
years, depending on the cash generating unit, and a terminal value.
(cid:129) The future cash flows are based on our estimates and expected
future operating results of the cash generating unit after considering,
economic conditions and a general outlook for the cash generating
unit’s industry.

(cid:129) Our discount rates consider market rates of return, debt to equity

ratios and certain risk premiums, among other things.

(cid:129) The terminal value is the value attributed to the cash generating
unit’s operations beyond the projected time period of the cash flows

using a perpetuity rate based on expected economic conditions and a
general outlook for the industry.

We determine its fair value less costs to sell in one of two ways:
(cid:129) Analyzing discounted cash flows – we estimate the discounted future
cash flows for periods of five to ten years, depending on the cash
generating unit and valuation method for determining the
recoverable amount, and a terminal value. The future cash flows are
based on our estimates and expected future operating results,
economic conditions and a general outlook for the cash generating
unit’s industry. Our discount rates consider market rates of return,
debt to equity ratios and certain risk premiums, among other things.
The terminal value is the value attributed to the cash generating
unit’s operations beyond the projected time period of the cash flows
using a perpetuity rate based on expected economic conditions and a
general outlook for the industry.

(cid:129) Using a market approach – we estimate the recoverable amount of
the cash generating unit using multiples of operating performance of
comparable entities and precedent transactions in that industry.

We have made certain assumptions for the discount and terminal
growth rates to reflect variations in expected future cash flows. These
assumptions may differ or change quickly depending on economic
conditions or other events. It is therefore possible that future changes in
assumptions may negatively affect future valuations of cash generating
units and goodwill, which could result in impairment losses.

The table below is an overview of the methods and assumptions we used to determine recoverable amounts for cash generating units with
goodwill or indefinite life intangible assets that we consider significant.

Carrying value of
goodwill

Carrying value of
spectrum
licences

Recoverable
method

Periods used
(years)

Terminal
growth rates
%

Pre-tax
discount rates
%

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

Wireless
Cable

$ 1,146
1,256

$ 2,275
–

Value in use
Value in use

5
5

Impairment Losses
We did not record an impairment charge in 2013 since the recoverable
amounts of the cash generating units exceeded their carrying values.

impairment charge of $80 million for

In 2012, we recorded a total
various cash generating units in the Media segment:
(cid:129) $67 million in goodwill,
(cid:129) $8 million in broadcast licences, and
(cid:129) $5 million in program rights.

The recoverable amounts of these cash generating units were lower in
2012 than 2011 mainly due to the decline in advertising revenue in
certain markets.

NOTE 14: INVESTMENTS

Publicly traded companies
Private companies

Available-for-sale investments
Investments in joint arrangements and associates

0.5
1.0

$

8.3
9.2

2013

2012

809
103

912
575

$

624
231

855
629

$ 1,487

$ 1,484

Publicly Traded Companies
We hold interests in a number of publicly traded companies. This year
we recorded unrealized gains of $186 million (2012 – $225 million of
unrealized losses) with a corresponding increase in other comprehensive
income.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 109

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Private Companies
In October 2012, Media completed the purchase of 100% of the
outstanding shares of theScore for $167 million. The shares were
transferred to an interim CRTC-approved trust which was responsible
for the independent management of the business in the normal course
of operations until final approval by the CRTC was obtained. The shares
were accounted for as an investment in a private company as at
December 31, 2012.

In 2013, we received final regulatory approval to transfer the Score
Media Inc. business under the control of Rogers and we accounted for
the acquisition of control under IFRS 3 (note 7).

Investments in Joint Arrangements and Associates
We have interests in a number of associates and joint arrangements.
Certain transactions that occurred in 2012 are described below.

MLSE
MLSE, a sports and entertainment company, owns and operates the Air
Canada Centre, the NHL’s Toronto Maple Leafs, the NBA’s Toronto
Raptors, the MLS’ Toronto FC, the AHL’s Toronto Marlies and other
assets.
In August 2012, we, along with BCE Inc., closed the joint
acquisition of a net 75% equity interest in MLSE. Following a leveraged
recapitalization of MLSE, our net cash investment was $540 million,
representing a 37.5% equity interest in MLSE. Our investment in MLSE
is a joint venture and is accounted for using the equity method.

Inukshuk
Inukshuk is a joint operation owned 50% by Rogers that was created to
operate a national fixed wireless telecommunications network to be
used by the partners and their subsidiaries. In December 2012, Inukshuk
sold certain spectrum licences and network equipment to its owners at
fair market value. We and the other non-related venturer each
purchased 50% of the assets at a fair market value of $1,181 million
and a carrying value of $250 million. As a result, we recorded:
(cid:129) a gain on investment of $233 million in other income in the
consolidated statement of income, representing our 50% share of
the Inukshuk gain relating to the assets sold to the other venturer,
(cid:129) spectrum licences of $360 million, which includes a $15 million fee
paid in 2011 to the other venturer to acquire certain blocks of
spectrum, and network equipment of $13 million representing the fair
value of the assets purchased less our share of the Inukshuk gain, and
in Inukshuk,

(cid:129) a decrease of $125 million in our

investment

representing the carrying value of the assets sold.

The following tables provide summary financial information for the joint
ventures and associates and our portion. We record our investments in
joint ventures and associates using the equity method.

Current assets
Long-term assets
Current liabilities
Long-term liabilities

Total net assets

Our share of net assets

Revenues
Expenses (income)

Total net income

Our share of net income

2013

2012

$

153 $

2,434
334
1,146

307
2,509
1,033
557

$ 1,108 $ 1,226

$

554 $

613

648
644

193
(710)

$

$

4 $

903

2 $

219

110 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Certain of our joint ventures have non-controlling shareholders that
have a right to require our joint venture to purchase the non-controlling
interest at a future date.

NOTE 15: OTHER LONG-TERM ASSETS

Spectrum licence deposits
Other deposits
Long-term receivables
Deferred installation costs
Cash surrender value of life insurance
Deferred pension asset
Deferred compensation
Other

Note

2013

2012

7

7

22

$ 250
45
29
23
17
8
8
17

$

–
–
19
13
16
9
9
32

$ 397

$ 98

NOTE 16: ACCOUNTS RECEIVABLE SECURITIZATION

We entered into an accounts receivable securitization program with a
institution effective December 31, 2012, which
Canadian financial
allows us to sell certain trade receivables into the program. The
proceeds of the sales are committed up to a maximum of $900 million.

We received funding of $650 million under the program in 2013. We
continue to service and retain substantially all of the risks and rewards
relating to the accounts receivables we sold, and therefore,
the
receivables remain recognized on our consolidated statements of
financial position and the funding received is recorded as short-term
borrowings. The buyer’s interest in these trade receivables ranks ahead
of our interest. The program restricts us from using the receivables as
collateral for any other purpose. The buyer of our trade receivables has
no claim on any of our other assets. The terms of our accounts
receivable securitization program are committed until
it expires on
December 31, 2015.

As at December 31, 2013, $1,091 million of trade accounts receivables
were sold to the buyer as security for sale proceeds of $650 million,
resulting in an overcollateralization of $441 million. We incurred
interest costs of $7 million in 2013 (2012 – nil) which we recorded in
finance costs.

NOTE 17: PROVISIONS

The table below shows our provisions and their classification between
current and long-term as at December 31, 2012 and 2013.

December 31, 2012
Additions
Adjustment to existing provisions
Amounts used

December 31, 2013

Current
Long-term

Decommissioning
liabilities

$ 26
1
5
(1)

$ 31

$

6
25

Other

$ 12
5
–
(1)

$ 16

$

1
15

Total

$ 38
6
5
(2)

$ 47

$

7
40

Other provisions
contracts and legal provisions.

include product guarantee provisions, onerous

NOTE 18: LONG-TERM DEBT

Bank credit facility
Senior notes 1
Senior notes 2
Senior notes 1
Senior notes 2
Senior notes 1
Senior notes
Senior notes
Senior notes
Senior notes
Senior notes
Senior notes
Senior notes
Senior notes
Senior notes
Debentures 1
Senior notes
Senior notes
Senior notes
Senior notes
Senior notes
Senior notes

Fair value decrement arising from purchase accounting
Deferred transaction costs and discounts
Less current portion

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

Due
date

2013
2014
2014
2015
2015
2016
2017
2018
2019
2020
2021
2022
2023
2023
2032
2038
2039
2040
2041
2043
2043

Principal
amount

Interest
rate

December 31,
2013

December 31,
2012

Floating
6.25%
6.375%
5.50%
7.50%
6.75%
5.80%
3.00%
6.80%
5.38%
4.70%
5.34%
4.00%
3.00%
4.10%
8.75%
7.50%
6.68%
6.11%
6.56%
4.50%
5.45%

350
750
350
550
280
1,000
500
1,400
500
900
1,450
600
500
850
200
350
500
800
400
500
650

$US
US
US
US
US

US

US
US
US
US

US
US

$

–
–
798
372
585
298
1,000
500
1,489
500
900
1,450
600
532
904
213
372
500
800
400
532
691

$

–
348
746
348
547
279
1,000
500
1,393
500
900
1,450
600
–
–
199
348
500
800
400
–
–

13,436
–
(93)
(1,170)

10,858
(1)
(68)
(348)

$ 12,173

$ 10,441

1 Senior notes and debentures originally issued by Rogers Cable Inc. which are now unsecured obligations of RCI and for which Rogers Communications Partnership (RCP) is an

unsecured guarantor.

2 Senior notes originally issued by Rogers Wireless Inc. which are now unsecured obligations of RCI and for which RCP is an unsecured co-obligor.

Bank Credit and Letter of Credit Facilities
We have a total of $2.5 billion of bank credit and letter of credit facilities. Each of these facilities is unsecured and guaranteed by RCP and ranks
equally with all of our senior notes and debentures.

As at December 31, 2013, there were no advances outstanding under our $2.0 billion bank credit facility and letters of credit outstanding under
our letter of credit facilities totalled $0.5 billion.

The bank credit facility is available on a fully revolving basis until maturity on July 20, 2017 and there are no scheduled reductions prior to maturity.
The interest rate charged on borrowings from the bank credit facility ranges from nil to 1.25% per annum over the bank prime rate or base rate, or
1.00% to 2.25% over the bankers’ acceptance rate or London Inter-Bank Offered Rate.

Senior Notes
Interest is paid semi-annually on all of our senior notes and debentures. We have the option to redeem each of our senior notes and debentures, in
whole or in part, at any time, if we pay the specified premium.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 111

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Issuance of Senior Notes
The table below provides a summary of the senior notes that we issued in 2013 and 2012.

Date Issued

2013 Issuances
March 7, 2013
March 7, 2013

Subtotal

October 2, 2013
October 2, 2013

Subtotal

2012 Issuances
June 4, 2012
June 4, 2012

Subtotal

Principal amount

Due date

Interest rate

Discount at
issuance

Total gross
proceeds 1

Transaction costs
and discounts 2

US $
US $

500
500

US $ 1,000

US $
US $

850
650

US $ 1,500

Cdn $ 500
Cdn $ 600

Cdn $1,100

2023
2043

2023
2043

2017
2022

3.00%
4.50%

4.10%
5.45%

99.845%
99.055%

99.813%
99.401%

3.00%
4.00%

99.921%
99.600%

Cdn $1,030

Cdn $15

Cdn $1,548

Cdn $20

Cdn $1,100

Cdn $ 9

1 Gross proceeds before transaction costs and discounts.
2 Transaction costs and discounts are included as deferred transaction costs in the carrying value of the long-term debt, and recognized in net income using the effective interest

method.

Each of the above senior notes are unsecured and guaranteed by RCP,
ranking equally with all of RCI’s other senior notes and debentures,
bank credit and letter of credit facilities. We use derivatives to hedge
the foreign exchange risk associated with the principal and interest
components of all our US dollar denominated senior notes and
debentures (see note 20).

Repayment of Senior Notes and Related Derivative Settlements
In June 2013, we repaid or bought the entire outstanding principal
amount of our US $350 million ($356 million) senior notes due 2013.
At the same time, the associated Debt Derivatives were also settled at
maturity. See note 20 for more information about our Debt Derivatives.

Principal Repayments
The table below shows the principal repayments on our long-term debt
due in each of the next five years and thereafter as at December 31, 2013.

dividends, all of which are suspended in the event the public debt
securities are assigned investment grade ratings by at least two of three
specified credit rating agencies. As at December 31, 2013, these public
debt securities were assigned an investment grade rating by each of the
three specified credit rating agencies and, accordingly, these restrictions
have been suspended as long as the investment grade ratings are
maintained. Our other senior notes do not have any of
these
restrictions, regardless of the related credit ratings.

The repayment dates of certain debt agreements can also be
accelerated if there is a change in control of RCI.

At December 31, 2013 and 2012, we were in compliance with all
financial covenants, financial ratios and all of the terms and conditions
of our long-term debt agreements.

2014
2015
2016
2017
2018
Thereafter

$

1,170
883
1,000
500
1,489
8,394

$ 13,436

Foreign Exchange
We recorded $23 million in foreign exchange losses in 2013 (2012 –
in finance costs in the consolidated statements of
$9 million gain)
income. These were related to the translation of long-term debt that
was not hedged on an accounting basis.

Weighted Average Interest Rate
Our effective weighted average rate on all debt and short-term borrowings,
as at December 31, 2013, including the effect of all of the associated Debt
Derivative instruments (see note 20), was 5.5% (2012 – 6.1%).

Terms and Conditions
The provisions of our $2.0 billion bank credit facility described above
impose certain restrictions on our operations and activities, the most
significant of which are leverage related maintenance tests.

The 8.75% debentures due in 2032 contain debt incurrence tests and
restrictions on additional investments, sales of assets and payment of

112 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

NOTE 19: CAPITAL RISK MANAGEMENT

Our objectives in managing capital are to ensure we have sufficient
liquidity to meet all of our commitments and to execute our business
plan. We define capital
that we manage as shareholders’ equity
(including issued capital, share premium, retained earnings, hedging
reserve and available-for-sale financial assets reserve) and indebtedness
(including current portion of our long-term debt, long-term debt and
short-term borrowings).

We manage our capital structure commitments and maturities and make
adjustments based on general economic conditions, financial markets
and operating risks and our
investment and working capital
requirements. To maintain or adjust our capital structure, we may, with
approval from our Board of Directors, issue or repay debt and/or short-
issue shares, repurchase shares, pay dividends or
term borrowings,
the
activities
undertake other
circumstances. The board reviews and approves any material transactions
that are not part of the ordinary course of business, including proposals
for acquisitions or other major investments or divestitures, financing
transactions and annual capital and operating budgets.

as deemed appropriate under

We monitor debt leverage ratios such as adjusted net debt to adjusted
operating profit as part of
liquidity and
shareholders’ return to sustain future development of the business,
conduct valuation-related analyses and make decisions about capital.

the management of

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

The Rogers First Rewards Credit Card program (operated through a
is regulated by the Office of the
100% owned subsidiary of RCI)
Superintendent of Financial Institutions, which requires that a minimum
level of regulatory capital be maintained. Rogers is in compliance with
that requirement as at December 31, 2013. This program was launched
in the fourth quarter of 2013 and the capital requirements are not
material as at December 31, 2013.

At December 31, 2013, we had accounts receivable of $1,509 million
(December 31, 2012 – $1,536 million), net of an allowance for doubtful
accounts of $104 million (December 31, 2012 – $119 million). At
December 31, 2013, $452 million (December 31, 2012 – $492 million)
of accounts receivable are considered past due, which is defined as
amounts outstanding beyond normal credit terms and conditions for
the respective customers.

With the exception of Rogers First Rewards Credit Card program, we
are not subject to externally imposed capital requirements. Our overall
changed since
strategy
December 31, 2012.

risk management has not

capital

for

NOTE 20: FINANCIAL RISK MANAGEMENT AND FINANCIAL
INSTRUMENTS

We are exposed to credit risk, liquidity risk and market risk. Our primary
risk management objective is to protect our income and cash flows and,
ultimately,
the risk
shareholder value. We design and implement
management strategies discussed below to ensure our risks and the related
exposures are consistent with our business objectives and risk tolerance.

Credit Risk
loss we could experience if a
Credit risk represents the financial
counterparty to a financial
instrument, in which we have an amount
owing from the counterparty, failed to meet its obligations under the
terms and conditions of its contracts with us.

Our credit risk is primarily attributable to our accounts receivable. Our
broad customer base limits the concentration of this risk. Our accounts
receivable in the consolidated statements of financial position are net of
allowances for doubtful accounts, which management estimates based
on prior experience and an assessment of
the current economic
environment. Management uses estimates to determine the allowance
factors such as our
for doubtful accounts,
experience in collections and write-offs, the number of days the
counterparty is past due and the status of the account. We believe that
our allowance for doubtful accounts sufficiently reflects the related
credit risk associated with our accounts receivable.

taking into account

We use various internal controls, such as credit checks, deposits on
account and billing in advance, to mitigate credit risk, and will suspend
services when customers have fully used their approved credit limits or
violated established payment terms. While our credit controls and
processes have been effective in managing credit risk, they cannot
eliminate credit risk and there can be no assurance that these controls
will continue to be effective or that our current credit loss experience
will continue.

Credit risk related to our Debt Derivatives, Expenditure Derivatives and
Equity Derivatives (Derivatives) arises from the possibility that
the
counterparties to the agreements may default on their obligations. We
assess the creditworthiness of the counterparties to minimize the risk of
counterparty default, and do not require collateral or other security to
support the credit risk associated with these Derivatives. The entire
portfolio of our Derivatives is held by financial
institutions with a
Standard & Poor’s rating (or the equivalent) ranging from A- to AA-.

Liquidity Risk
Liquidity risk is the risk that we will not be able to meet our financial
obligations as they fall due. We manage liquidity risk by managing our
commitments and maturities, capital structure and financial leverage, as
outlined in note 19. We also manage liquidity risk by continually
monitoring actual and projected cash flows to ensure that we will have
sufficient liquidity to meet our liabilities when due, under both normal
incurring unacceptable losses or
and stressed conditions, without
risking damage to our reputation.

The tables below sets out the undiscounted contractual maturities of our financial liabilities and the receivable components of our derivatives at
December 31, 2013 and 2012.

December 31, 2013

Short-term borrowings
Accounts payable and accrued liabilities
Long-term debt
Other long-term financial liabilities
Expenditure Derivative instruments:
Cash outflow (Canadian dollar)
Cash inflow (Canadian dollar equivalent of US dollar)

Equity Derivative instruments
Debt Derivative instruments:

Cash outflow (Canadian dollar)
Cash inflow (Canadian dollar equivalent of US dollar)
Net carrying amount of Derivatives (asset)

Carrying
amount

$

6501
2,344
13,343
38

Contractual
cash flows

Less than
1 year

$

6501
2,344
13,436
38

$

6501
2,344
1,170
–

$

1 to 3
years

–
–
1,883
14

$

4 to 5
years

–
–
1,989
18

More than
5 years

$

–
–
8,394
6

–
–
–

–
–
(75)

923
(957)
13

923
(957)
13

–
–
–

–
–
–

–
–
–

6,665
(6,786)2

1,183
(1,170)2

905
(883)2

1,435
(1,489)2

3,142
(3,244)2

$ 16,300

$ 16,326

$ 4,156

$ 1,919

$ 1,953

$ 8,298

1 The terms of our accounts receivable securitization program are committed until it expires on December 31, 2015.
2 Represents Canadian dollar equivalent amount of US dollar inflows matched to an equal amount of US dollar maturities in long-term debt for Debt Derivatives.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 113

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

December 31, 2012

Accounts payable and accrued liabilities
Long-term debt
Other long-term financial liabilities
Expenditure Derivative instruments:
Cash outflow (Canadian dollar)
Cash inflow (Canadian dollar equivalent of US dollar)

Debt Derivative instruments:

Cash outflow (Canadian dollar)
Cash inflow (Canadian dollar equivalent of US dollar)
Net carrying amount of Derivatives

Carrying
amount

$ 2,135
10,789
33

Contractual
cash flows

$ 2,135
10,858
33

Less than
1 year

$ 2,135
348
–

$

1 to 3
years

–
1,920
17

$

4 to 5
years

–
1,500
10

More than
5 years

$

–
7,090
6

–
–

–
–
511

366
(378)

231
(239)

135
(139)

4,797
(4,208) 2

460
(348) 2

2,338
(1,920) 2

–
–

–
–

–
–

1,999
(1,940) 2

$ 13,468

$ 13,603

$ 2,587

$ 2,351

$ 1,510

$ 7,155

1 The terms of our accounts receivable securitization program are committed until it expires on December 31, 2015.
2 Represents Canadian dollar equivalent amount of US dollar inflows matched to an equal amount of US dollar maturities in long-term debt for Debt Derivatives.

The tables below shows net interest payments over the life of the long-term debt, including the impact of the associated Debt Derivatives as at
December 31, 2013 and 2012:

Less than
1 year

1 to 3
years

4 to 5
years

More than
5 years

$ 743

$ 1,258

$ 1,093

$ 5,341

Less than
1 year

1 to 3
years

4 to 5
years

More than
5 years

$ 686

$ 1,168

$

901

$ 3,929

At December 31, 2013, a $1 change in the market price of our Class B
Non-Voting shares would not have any impact on net income or other
comprehensive income,
including the impact related to our Equity
Derivatives.

Foreign Exchange and Interest Rates
We use Debt Derivatives to manage risks from fluctuations in foreign
exchange and interest rates associated with our US dollar denominated
debt instruments, designating the derivatives as hedges of specific debt
instruments
and accounting purposes. We use
Expenditure Derivatives to manage the foreign exchange risk in our
operations, designating them as hedges for certain of our operational
and capital expenditures.

economic

for

At December 31, 2013, all of our outstanding long-term debt was at
fixed interest rates and all of our US dollar-denominated long-term debt
was hedged against fluctuations in foreign exchange rates using Debt
Derivatives. As a result, with respect to the long-term debt and Debt
Derivatives, a one cent change in the Canadian dollar relative to the US
dollar would have no effect on net income.

A one cent change in the Canadian dollar relative to the US dollar
would have resulted in no impact to net income and a $7 million
change, net of income taxes of $2 million, in other comprehensive
income for
the year ended December 31, 2013 related to our
Expenditure Derivatives.

A portion of our accounts receivable and accounts payable and accrued
liabilities is denominated in US dollars. Due to the short-term nature of
these receivables and payables, there is no significant market risk from
fluctuations in foreign exchange rates as at December 31, 2013.

December 31, 2013

Interest payments

December 31, 2012

Interest payments

Market Risk
Market
risk is the risk that changes in market prices, such as
fluctuations in the market prices of our publicly traded investments, our
share price, foreign exchange rates and interest rates, will affect our
income, cash flows or the value of our financial
instruments. The
derivative instruments we use to manage this risk are described in
note 2.

Publicly Traded Investments
We manage risk related to fluctuations in the market prices of our
investments in publicly traded companies by regularly reviewing publicly
available information related to these investments to ensure that any
risks are within our established levels of risk tolerance. We do not
routinely engage in risk management practices such as hedging,
derivatives or
to our publicly traded
investments.

selling with respect

short

At December 31, 2013, a $1 change in the market price per share of
our publicly traded investments would have resulted in a $14 million
change in our other comprehensive income, net of income taxes of
$2 million.

Stock-Based Compensation
Our liability related to stock-based compensation is marked-to-market
each period. Stock-based compensation expense is affected by the
change in the price of our Class B Non-Voting shares during the life of
an award, including SARs, RSUs and DSUs. We use Equity Derivatives
from time to time to manage our exposure in our stock-based
compensation expense.

114 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Derivative Instruments
At December 31, 2013, all of our US dollar-denominated long-term
debt instruments were hedged against fluctuations in foreign exchange
rates for accounting purposes (2012 – 91.7%).

The tables below show our Derivatives net asset (liability) position at
December 31, 2013 and 2012.

December 31, 2013

Debt Derivatives accounted for

as cash flow hedges:

US $
notional

Exchange
rate

Cdn $
notional

Fair
value

As assets
As liabilities

$ 4,250
2,130

1.0285
1.0769

$ 4,371
2,294

$ 184
(133)

Debt Derivatives
We use cross currency interest exchange agreements to hedge the
foreign exchange risk on all of the principal and interest obligations of
our US dollar-denominated senior notes and debentures. We use Debt
Derivatives for risk-management purposes only.

We completed the following transactions
Derivatives in 2013:
(cid:129) entered into new Debt Derivatives to hedge senior notes issued

related to our Debt

during the year,

(cid:129) terminated existing Debt Derivatives and entered into Debt
Derivatives with different terms to hedge existing senior notes, and
(cid:129) settled Debt Derivatives related to senior notes that matured during

the year.

51

(13)

37

75

$

All of our currently outstanding Debt Derivatives have been designated
as effective hedges against
foreign exchange risk for accounting
purposes as described below.

New Debt Derivatives to Hedge Senior Notes Issued in 2013

Effective date

US$ principal/
notional amount

Maturity
date

Coupon
rate

Fixed
hedged Cdn$

interest rate 1

Fixed
Canadian
equivalent

US $

Hedging effect

US $
notional

Exchange
rate

Cdn $
notional

Fair
value

March 7, 2013
March 7, 2013

N
O
T
E
S

T
O

C
O
N
S
O
L
I

D
A
T
E
D

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

Net mark-to-market asset Debt

Derivatives

Equity Derivatives not accounted

for as cash flow hedges:

As liabilities

Expenditure Derivatives accounted

for as cash flow hedges:

As assets

900

1.0262

923

Net mark-to-market asset

December 31, 2012

Debt Derivatives accounted for

as cash flow hedges:

As assets
As liabilities

$ 1,600
2,280

1.0252
1.2270

$ 1,640
2,798

$

34
(561)

Debt Derivatives not accounted
for as cash flow hedges:

As assets

350

1.0258

359

3

Net mark-to-market liability Debt

Derivatives

Expenditure Derivatives accounted

for as cash flow hedges:

(524)

As assets

380

0.9643

366

13

Net mark-to-market liability

$ (511)

The table below shows derivative instruments asset and derivative
instruments liability reflected in our consolidated statements of financial
position.

Current asset
Long-term asset

Current liability
Long-term liability

2013

2012

$

73
148

221

(63)
(83)

(146)

$

8
42

50

(144)
(417)

(561)

Net mark-to-market asset (liability)

$

75

$ (511)

In 2013, we recorded a $4 million increase to net income related to
hedge ineffectiveness (2012 – $4 million decrease).

Subtotal

October 2, 2013
October 2, 2013

Subtotal

US $
US $

500
500

US $ 1,000

US $
US $

850
650

US $ 1,500

2023 3.00%
2043 4.50%

3.60% $
4.60% $

515
515

$ 1,030

2023 4.10%
2043 5.45%

4.59% $
5.61% $

877
671

$ 1,548

1 Converting from a fixed US$ coupon rate to a weighted average Cdn$ fixed rate.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 115

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Terminated and Replaced Existing Debt Derivatives and Entered into New Debt Derivatives

Termination date

March 6, 2013
Sept. 27, 2013

Terminated Debt Derivatives

Original
maturity
date

Cash
settlement

Notional
amount

New Debt Derivatives
New
maturity
date

Derivative
amount

Date
entered

350
US $
US $ 1,075

2018
2014-2015

Nil
$ 263

March 6, 2013
Sept. 27, 2013

350
US $
US $ 1,075

2038
2014-2015

Hedging effect

Fixed
weighted

average 1

7.62%
7.42%

Fixed
Canadian
equivalent 2

359
$
$ 1,110

1 Converting from a fixed US$ coupon rate to a weighted average Cdn$ fixed rate.
2 Converting from a fixed US$ principal amount to a fixed Cdn$ principal amount.

The March 6, 2013 termination is related to Debt Derivatives hedging
the US $350 million senior notes due 2038 (2038 Notes). The Debt
Derivatives
that were terminated on March 6, 2013 were not
designated as effective hedges for accounting purposes and had an
original term of 10 years to August 15, 2018. The new Debt Derivatives
hedge the foreign exchange risk associated with the principal and
interest obligations on the 2038 Notes to their maturity at market rates
on the respective dates of the transactions and are designated as
effective hedges for accounting purposes.

Before

terminated

The September 27, 2013 termination is related to Debt Derivatives
hedging senior notes scheduled to mature in 2014 and 2015. Only the
fixed foreign exchange rate was changed for the new Debt Derivatives.
All other terms are the same as the terminated Debt Derivatives they
on
the Debt Derivatives were
replaced.
September 27, 2013, changes in their fair value were recorded in other
comprehensive income and were periodically reclassified to net income
to offset foreign exchange gains or losses on the related debt or to
modify interest expense to its hedged amount. On the termination date,
the balance in the hedging reserve related to these Debt Derivatives was
a $10 million loss. $1 million of
this related to future periodic
exchanges of interest and will be recorded in net income over the
remaining life of the related debt securities. The remaining $8 million,
net of income taxes of $1 million, will remain in the hedging reserve
until such time as the related debt is settled.

Repayment of Senior Notes and Related Derivative Settlements
In June 2013, when we repaid or bought our US $350 million
($356 million) senior notes due 2013, the associated Debt Derivatives
were settled at maturity, resulting in total payments of approximately
$104 million. The settlements of these Debt Derivatives did not impact
net income for the year ended December 31, 2013.

At December 31, 2013 we have US $6.4 billion (2012 – US $4.2 billion)
of US Dollar denominated senior notes and debentures, all of which
have been hedged using Debt Derivatives (2012 – 91.7%).

Expenditure Derivatives
We use foreign currency forward contracts (Expenditure Derivatives) to
hedge the foreign exchange risk on the notional amount of certain
forecasted expenditures. We use Expenditure Derivatives for
risk-
management purposes only.

In 2013, we entered into an additional US $955 million of Expenditure
Derivatives maturing from April 2013 through December 2014, at an
average rate of $1.0341/US $1. As at December 31, 2013, we had a
total of US $900 million ($923 million) of Expenditure Derivatives for
our forecasted US dollar denominated expenditures at an average rate
for
of $1.0262/US $1 which have been designated as hedges
accounting purposes. We record changes in fair value of
these
Expenditure Derivatives in other comprehensive income. Once the

116 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

hedged transaction affects net income, equivalent amounts are recycled
into net income from the hedging reserve. We settled US $435 million
of Expenditure Derivatives in the year ended December 31, 2013 for
Cdn $430 million and the Expenditure Derivatives remaining at
December 31, 2013 have terms to maturity ranging from January 2014
to December 2014. All of our currently outstanding Expenditure
Derivatives have been designated as effective hedges against foreign
exchange risk for accounting purposes.

Equity Derivatives
We use stock-based compensation derivatives (Equity Derivatives) to
hedge the market price appreciation risk of the RCI Class B shares
granted under our stock-based compensation programs. We use Equity
Derivatives for risk-management purposes only.

that were granted under our

the price
In 2013, we entered into Equity Derivatives to offset
appreciation risk associated with 5.7 million RCI Class B Non-Voting
shares
stock-based compensation
programs for stock options, RSUs and DSUs (see note 24). The Equity
Derivatives were entered into at a weighted average price of $50.37
with original terms to maturity of one year, extendible for further one
year periods with the consent of the hedge counterparties. The Equity
Derivatives have not been designated as hedges for accounting
purposes. We record changes in their
fair value as stock-based
compensation expense, offsetting a portion of the impact of changes in
the market price of RCI Class B Non-Voting shares contained in the
recorded amount of the stock-based compensation liability for stock
options, RSUs and DSUs.

Fair Values
The carrying value of cash and cash equivalents, accounts receivable,
short-term borrowings, and accounts payable and accrued liabilities
approximate their fair values because of the short-term nature of these
financial instruments.

We determine the fair value of each of our publicly traded investments
using quoted market values. We determine the fair value of our private
investments by using market values from similar transactions or well
established market, asset based or projected income valuation
techniques. These are applied appropriately to each investment
depending on its future operating and profitability prospects.

The fair values of each of our public debt instruments are based on the
year-end trading values. We determine the fair values of our Debt
Derivatives and Expenditure Derivatives (Derivatives) using an estimated
credit-adjusted mark-to-market valuation by discounting cash flows to
the measurement date. In the case of Derivatives in an asset position,
the credit spread for the financial institution counterparty is added to
the risk-free discount rate to determine the estimated credit-adjusted
value for each derivative. For Derivatives in a liability position, our credit
spread is added to the risk-free discount rate for each derivative.

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The fair values of our Equity Derivatives are based on the quoted market
value of RCI’s Class B Non-Voting shares.

Fair value estimates are made at a specific point in time based on
relevant market
the financial
instruments. The estimates are subjective in nature and involve
uncertainties and matters of judgment.

information and information about

Our disclosure of the three-level hierarchy reflects the significance of
the inputs used in measuring fair value:
(cid:129) We determine fair value of financial assets and financial liabilities in
Level 1 by referring to quoted prices in active markets for identical
assets and liabilities.

(cid:129) Financial assets and financial liabilities in Level 2 include valuations
using inputs based on observable market data, either directly or
indirectly, other than the quoted prices.

(cid:129) Level 3 valuations are based on inputs that are not based on

observable market data.

There were no material financial instruments categorized in Level 3 as at
December 31, 2013 and 2012.

The table below shows the financial instruments carried at fair value by valuation method as at December 31, 2013 and 2012.

Carrying value
Dec. 31,
2012

2013

2013

Fair value measurements at reporting date
Level 2
Dec. 31,
2012

Level 1
Dec. 31,
2012

2013

Financial assets

Available-for-sale, measured at fair value:

Investments in publicly traded companies

Held-for-trading:

$

809

$ 624

$ 809

$ 624

$

–

$

–

Debt Derivatives accounted for as cash flow hedges
Debt Derivatives not accounted for as hedges
Expenditure Derivatives accounted for as cash flow hedges

184
–
37

34
3
13

–
–
–

–
–
–

184
–
37

34
3
13

$ 1,030

$ 674

$ 809

$ 624

$ 221

$ 50

Financial liabilities

Held-for-trading:

Debt Derivatives accounted for as cash flow hedges
Equity Derivatives not accounted for as cash flow hedges

$

$

133
13

146

$ 561
–

$ 561

$

$

–
–

–

$

$

–
–

–

$ 133
13

$ 146

$ 561
–

$ 561

We measure our long-term debt initially at fair value, and then at
amortized cost using the effective interest method, as follows.

Carrying
amount

2013

Fair
value 1

Carrying
amount

2012

Fair
value 1

Long-term debt (including

current portion)

$ 13,343

$ 14,463

$ 10,789

$ 12,603

1 Long-term debt (including current portion) is measured at level 2 in the three-level fair

value hierarchy, based on year-end trading values as discussed above.

We did not have any non-derivative held-to-maturity financial assets
during the years ended December 31, 2013 and 2012.

NOTE 21: OTHER LONG-TERM LIABILITIES

Deferred pension liability
Supplemental executive retirement plan
Restricted share units
CRTC commitments
Deferred compensation
Deferred inducements
Stock appreciation rights
Program rights liability
Other

Note

2013

2012

22

22

$ 189
49
31
18
12
9
5
2
13

$ 343
45
28
9
13
–
9
5
6

$ 328

$ 458

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 117

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 22: PENSIONS

We have contributory and non-contributory defined benefit pension
plans that are made available to most of our employees. The plans
provide pensions based on years of service, years of contributions and
earnings. We do not provide any non-pension post-retirement benefits.
We also provide unfunded supplemental pension benefits to certain
executives.

The table below sets out the estimated present value of accrued plan
benefits and the estimated market value of the net assets available to
provide these benefits for our funded plans at December 31, 2013 and
2012.

Plan assets, at fair value
Accrued benefit obligations

2013

2012

$ 1,037
1,209

$

833
1,167

The assets of the defined benefit pension plans are held in segregated
accounts isolated from our assets. We administer the defined benefit
pension plans pursuant to applicable regulations, the Statement of
Investment Policies and Procedures and to the mandate of the Pension
Committee of the Board of Directors. The Pension Committee of the
Board of Directors oversees our administration of the defined benefits
pension plans, which includes the following principal areas:
(cid:129) overseeing the

communication and

administration,

funding,

investment management of the plans

(cid:129) selecting and monitoring the performance of all

third parties
performing duties in respect of the plans, including audit, actuarial
and investment management services

(cid:129) proposing, considering and approving amendments to the defined

benefit pension plans

(cid:129) proposing, considering and approving amendments of the Statement

of Investment Policies and Procedures

(cid:129) reviewing management and actuarial reports prepared in respect of

the administration of the defined benefit pension plans

(cid:129) reviewing and approving the audited financial statements of the

defined benefit pension plan funds.

The assets of the defined benefit pension plans are invested and
managed following all applicable regulations and the Statement of
Investment Policies and Procedures, and reflect the characteristics and
asset mix of each defined benefit pension plan. Investment and market
return risk is managed by:
(cid:129) contracting professional

to execute the
investment strategy following the Statement of Investment Policies
and Procedures and regulatory requirements

investment managers

(cid:129) specifying the kinds of investments that can be held in the plans and

monitoring compliance

(cid:129) using asset allocation and diversification strategies, and
(cid:129) purchasing annuities from time to time.

The funded pension plans are registered with the Office of
the
Superintendent of Financial Institutions and are subject to the Federal
Pension Benefits Standards Act. The plans are also registered with the
Canada Revenue Agency and are subject to the Canada Income Tax
Act. The benefits provided under the plans and the contributions to the
plans are funded and administered in accordance with all applicable
legislation and regulations.

Significant estimates are involved in determining pension related
balances. Actuarial estimates are based on projections of employees’
compensation levels at the time of retirement. Maximum retirement
benefits are primarily based on career average earnings, subject to
certain adjustments. The most
recent actuarial valuations were
completed as at January 1, 2013.

118 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Deficiency of plan assets over accrued benefit obligations
Effect of asset ceiling limit

(172)
(9)

(334)
–

Net deferred pension liability

$ (181) $ (334)

Consists of:

Deferred pension asset
Deferred pension liability

Net deferred pension liability

$

8
(189)

$

9
(343)

$ (181) $ (334)

The table below shows our pension fund assets for the years ended
2013 and 2012.

Plan assets, January 1
Interest income
Remeasurements, return on plan assets recognized in other

comprehensive income and equity

Contributions by employees
Contributions by employer
Benefits paid
Administrative expenses paid from plan assets

2013

2012

$

833
40

$ 684
40

65
26
101
(26)
(2)

37
22
85
(33)
(2)

Plan assets, December 31

$ 1,037

$ 833

The table below shows the accrued benefit obligations arising from
funded obligations for the years ended December 31, 2013 and 2012.

Accrued benefit obligations, January 1
Service cost
Interest cost
Benefits paid
Contributions by employees
Remeasurements, recognized in other comprehensive

income and equity

2013

2012

$

$ 1,167
71
52
(26)
26

817
46
45
(33)
23

(81)

269

Accrued benefit obligations, December 31

$ 1,209

$ 1,167

The table below shows the effect of the asset ceiling for the years
ended December 31, 2013 and 2012.

Asset ceiling, January 1
Interest income
Remeasurements, change in asset ceiling (excluding interest
income) recognized in comprehensive income and equity

Effect of changes in foreign exchange rates

Asset ceiling, December 31

2013

2012

$

–
–

$

(9)
–

$ (9)

$

–
–

–
–

–

Plan assets are comprised mainly of pooled funds that invest in common
stocks and bonds that are traded in an active market. The table below
shows the fair value of the total pension plan assets by major category
for the years ended December 31, 2013 and 2012.

Equity securities
Debt securities
Other – cash

Total fair value of plan assets

2013

2012

$

631
403
3

$ 480
348
5

$ 1,037

$ 833

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The table below shows our net pension expense for the years ended
December 31, 2013 and 2012. Net interest cost is included in finance
costs and other pension expenses are included in the salaries and
benefits expense in the consolidated statements of income.

Plan cost:

Service cost
Net interest cost

Net pension expense
Administrative expense

Total pension cost recognized in net income

2013

2012

$

$

71
12

83
2

85

$

$

46
5

51
2

53

Sensitivity of Key Assumptions
In the sensitivity analysis shown below, we determine the defined
benefit obligation using the same method used to calculate the defined
benefit obligation we recognize in the consolidated statements of
financial position. We calculate sensitivity by changing one assumption
while holding the others constant. The actual change in defined benefit
obligation will likely be different from that shown in the table, since it is
likely that more than one assumption will change at a time, and that
some assumptions are correlated.

Increase/(decrease) in accrued
benefit obligation

Increase/(decrease) in
pension expense

2013

2012

2013

2012

Net interest cost, a component of the plan cost above is included in
finance costs and is outlined as follows.

Discount rate

Impact of:

Net interest cost:

Interest income on plan assets
Interest cost on plan obligation

2013

2012

$ (40)
52

$ (40)
45

Net interest cost recognized in finance costs

$ 12

$

The remeasurement recognized in other comprehensive income,
determined as follows.

5

is

0.5% increase
0.5% decrease
Rate of future compensation

increase

Impact of:

0.25% increase
0.25% decrease

Mortality rate

2013

2012

Impact of:

$ (105)
120

$ (99)
110

$ (11)
13

$ (11)
9

$

$

14
(14)

26
(27)

$

$

15
(15)

28
(28)

$

$

3
(2)

4
(3)

$

$

1
(3)

1
(4)

Return on plan assets (excluding interest income)
Change in financial assumptions
Change in demographic assumptions
Effect of experience adjustments
Change in asset ceiling

$

65
140
(43)
(16)
(9)

$

37
(220)
–
(49)
–

Remeasurement recognized in other comprehensive income

(loss) and equity

$

137

$ (232)

We also provide supplemental unfunded pension benefits to certain
executives. The table below includes our accrued benefit obligations,
pension expense included in employee salaries and benefits, net interest
cost and other comprehensive income.

Accrued benefit obligation
Pension expense included in employee salaries and benefits

expense

Net interest cost recognized in finance costs
Remeasurement recognized in other comprehensive income

2013

$ 49

2012

$ 45

2
2
3

2
2
5

Certain subsidiaries have defined contribution plans with total pension
expense of $2 million in 2013 (2012 – $2 million), which is included in
employee salaries and benefits expense.

Assumptions
There are significant assumptions that are used in the calculations
provided by our actuaries, and it is the responsibility of management to
determine which assumptions could result in a significant impact when
determining the accrued benefit obligations and pension expense.

1 year increase
1 year decrease

Allocation of Plan Assets

Asset category

Equity securities:
Domestic
International

Debt securities
Other – cash

Percentage of plan assets

December 31,
2013

December 31,
2012

Target asset
allocation
percentage

20.1%
40.7%
38.9%
0.3%

19.3% 10% to 29%
38.3% 29% to 48%
41.8% 38% to 47%
0% to 2%

0.6%

100.0%

100.0%

Plan assets consist primarily of pooled funds that invest in common
stocks and bonds. The pooled Canadian equity funds has investments in
our equity securities. As a result, approximately $3 million (2012 –
$2 million) of the plans’ assets are indirectly invested in our own equity
securities.

We make contributions to the plans to secure the benefits of plan
members and invest in permitted investments using the target ranges
established by our Pension Committee, which reviews actuarial
assumptions on an annual basis.

The table below shows the actual contributions to the plans for the
years ended December 31:

2013

2012

2013
2012

Employer

Employee

Total

$ 101
85

$ 26
23

$ 127
108

Discount rate
Rate of compensation increase
Mortality rate

5.1%
3.0%
CPM-RPP2014 Priv

4.5%
3.0%
UP94 Generational

Pension expense

We estimate our 2014 employer contributions to be $96 million. The
average duration of the defined benefit obligation at December 31,
2013 is 19 years.

Actual return on plan assets was $102 million in 2013 (2012 –
$75 million).

Discount rate
Rate of compensation increase
Mortality rate

4.5%
3.0%
UP94 Generational

5.5%
3.0%
UP94 Generational

We have recognized a cumulative loss in other comprehensive income
and retained earnings of $201 million at December 31, 2013
(December 31, 2012 – $299 million).

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 119

Principal Actuarial Assumptions

Weighted average of significant

assumptions:

Defined benefit obligation

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 23: SHAREHOLDERS’ EQUITY

Capital Stock

Shares classes

Preferred shares

Number of shares
authorized for issue

Features

400 million

(cid:129) Without par value
(cid:129) Issuable in series, with rights and terms of each series to be fixed by

Class A Voting shares

112,474,388

our board prior to the issue of any series

(cid:129) Without par value
(cid:129) Each share can be converted into one Class B Non-Voting share

Voting rights

(cid:129) None

(cid:129) Each share entitled to

50 votes

(cid:129) None

In 2013, we repurchased for cancellation a total of 546,674 (2012 –
9,637,230) Class B Non-Voting shares for total proceeds of $22 million
(2012 – $350 million), resulting in a reduction to Class B Non-Voting
share capital, share premium and retained earnings of $1 million, nil
and $21 million (2012 – $10 million, $243 million and $97 million),
respectively. All of the 2013 purchases were made in June 2013 and
were carried out through the facilities of the TSX. In 2013, we cancelled
43,993 Class B Non-Voting shares that related to old employee share
plans for proceeds of nil.

Available-for-Sale Financial Assets Reserve
We carry available-for-sale investments at fair value on the consolidated
statements of financial position, and record changes in fair value in the
available-for-sale financial assets reserve as a component of equity,
through other comprehensive income, until
the investments are
disposed of or impaired, at which time we record the change in fair
value in net income.

Hedging Reserve
We measure all derivatives at fair value on the consolidated statements
of financial position, and record changes in fair value of cash flow
hedging derivatives in the fair value reserve as a component of equity
through other comprehensive income, if the derivatives are effective
and until we recognize the hedged asset or liability in net income.

Defined Benefit Pension Plans
Our defined benefit pension plan obligation is actuarially determined at
the end of the year, and we recognize remeasurements in other
comprehensive income and retained earnings.

Class B Non-Voting shares

1.4 billion

(cid:129) Without par value

the Company Act

RCI’s Articles of Continuance under
(British
Columbia) impose restrictions on the transfer, voting and issue of the
Class A Voting and Class B Non-Voting shares to ensure that we remain
qualified to hold or obtain licences required to carry on certain of our
business undertakings in Canada. We are authorized to refuse to
register transfers of any of our shares to any person who is not a
Canadian in order to ensure that Rogers remains qualified to hold the
licences referred to above.

Dividends
In 2013 and 2012, we declared and paid the following dividends on our
outstanding Class A Voting and Class B Non-Voting shares:

Date declared

February 21, 2012
April 25, 2012
August 15, 2012
October 24, 2012

February 14, 2013
April 23, 2013
August 15, 2013
October 24, 2013

Date paid

April 2, 2012
July 3, 2012
October 3, 2012
January 2, 2013

April 2, 2013
July 3, 2013
October 2, 2013
January 2, 2014

Dividend
per share

$ 0.395
0.395
0.395
0.395

$ 1.58

$ 0.435
0.435
0.435
0.435

$ 1.74

The holders of Class A shares are entitled to receive dividends at the
rate of up to five cents per share but only after dividends at the rate of
five cents per share have been paid or set aside on the Class B shares.
Class A Voting and Class B Non-Voting shares therefore participate
equally in dividends.

Normal Course Issuer Bid
In February 2013, we renewed our normal course issuer bid. During the
12-month period commencing February 25, 2013 and ending
February 24, 2014, we may purchase on the TSX, the NYSE and/or
alternative trading systems up to the lesser of 35.8 million Class B Non-
Voting shares, representing approximately 10% of the then issued and
outstanding Class B Non-Voting shares, and that number of Class B
Non-Voting shares that can be purchased under the normal course
issuer bid for an aggregate purchase price of $500 million. The actual
number of Class B Non-Voting shares purchased, if any, and the timing
of such purchases will be determined by considering market conditions,
share prices, our cash position, and other factors.

120 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

NOTE 24: STOCK OPTIONS, SHARE UNITS AND SHARE
PURCHASE PLANS
We measure stock-based compensation to employees at fair value. We
determine fair value using our Class B Non-Voting share price, and the
Black-Scholes option pricing model or trinomial option pricing models,
depending on the nature of the share-based award.

The table below is a summary of our stock-based compensation
expense, which is included in employee salaries and benefits expense:

Stock-based compensation:

Stock options
Restricted share units
Deferred share units
Equity Derivative effect, net of interest receipt

2013

2012

$ 30
42
4
8

$ 35
35
7
–

$ 84

$ 77

At December 31, 2013, we had a total liability recorded at its fair value
of $164 million (December 31, 2012 – $195 million) related to stock-
including stock options, RSUs and DSUs. The
based compensation,
current portion of
is $128 million (December 31, 2012 –
$158 million) and is included in accounts payable and accrued liabilities.

this

The total
intrinsic value of vested liabilities, which is the difference
between the strike price of the share-based awards and the trading
price of the RCI Class B Non-Voting shares for all vested share-based
awards at December 31, 2013 was $85 million (December 31, 2012 –
$109 million).

We paid $101 million in 2013 (2012 – $76 million) to holders of stock
representing a weighted
options, RSUs and DSUs upon exercise,
average share price on the date of exercise of $48.18 (2012 – $39.42).

Stock Options
Stock Option Plans
Options to purchase our Class B Non-Voting shares on a one-for-one
basis may be granted to our employees, directors and officers by the
Board of Directors or our Management Compensation Committee.
There are 65 million options authorized under various plans, and each
option has a term of seven to ten years. The vesting period is generally
graded vesting over
the Management
Compensation Committee may adjust the vesting terms on the grant
date. The exercise price is equal to the fair market value of the Class B
Non-Voting shares, determined as the five-day average before the grant
date as quoted on the TSX.

years, however,

four

Performance Options
We granted 1,415,482 performance-based options in 2013 (2012 –
806,100) to certain key executives. These options vest on a graded basis
over four years provided that certain targeted stock prices are met on or
after each anniversary date. At December 31, 2013, we had 4,728,959
performance options (December 31, 2012 – 5,435,555) outstanding.

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Summary of Stock Options
The table below is a summary of the stock option plans, including performance options:

Outstanding, beginning of year
Granted
Exercised
Forfeited

Outstanding, end of year

Exercisable, end of year

Number of
options

8,734,028
1,415,482
(3,323,239)
(457,868)

6,368,403

4,066,698

2013
Weighted
average
exercise price

$ 32.34
47.56
27.78
42.15

$ 37.39

$ 35.08

Number of
options

10,689,099
1,397,751
(3,075,879)
(276,943)

8,734,028

4,638,496

2012
Weighted
average
exercise price

$ 28.59
37.86
21.53
35.53

$ 32.34

$ 28.94

The table below shows the range of exercise prices, the weighted average exercise price and the weighted average remaining contractual life at
December 31, 2013:

Range of
exercise prices

$12.30 – $18.99
$19.00 – $29.99
$30.00 – $34.99
$35.00 – $39.99
$40.00 – $48.56

Options outstanding

Options exercisable

Number
outstanding

132,332
737,888
1,777,365
2,427,906
1,292,912

6,368,403

Weighted
average remaining
contractual life
(years)

Weighted
average
exercise price

0.28
2.13
3.48
2.86
9.19

4.18

$ 12.28
29.41
33.97
38.39
47.35

$ 37.39

Number
exercisable

132,332
727,888
1,288,612
1,712,529
205,337

4,066,698

Weighted
average
exercise price

$ 12.28
29.41
33.81
38.62
48.30

$ 35.08

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 121

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Unrecognized stock-based compensation expense at December 31,
2013 related to stock-option plans was $11 million (2012 –
$11 million), and will be recorded in net income over the next four
years as the options vest.

Restricted Share Units

RSU Plan
The RSU plan allows employees, officers and directors to participate in
the growth and development of Rogers. Under the terms of the plan,
RSUs are issued to the participant and the units issued cliff vest over a
period of up to three years from the grant date.

On the vesting date, we will redeem all of the participants’ RSUs in cash
or by issuing one Class B Non-Voting share for each RSU. We have
reserved 4,000,000 Class B Non-Voting shares for issue under this plan.
We granted 871,988 RSUs in 2013 (2012 – 721,005).

Performance RSUs
We granted 232,220 performance-based RSUs in 2013 (2012 –
172,779) to certain key executives. The number of units that vest and
will be paid three years from the grant date will be within 50% to
150% of the initial number granted based upon the achievement of
certain annual and cumulative three-year non-market targets.

Summary of RSUs
The table below is a summary of the RSUs outstanding,
performance RSUs.

including

Outstanding, beginning of year
Granted
Exercised
Forfeited

2013
Number of units

2012

2,255,158
1,104,208
(681,652)
(205,324)

1,988,955
893,784
(159,843)
(467,738)

Outstanding, end of year

2,472,390

2,255,158

Unrecognized stock-based compensation expense at December 31,
2013 related to these RSUs was $42 million (2012 – $37 million) and
will be recorded in net income over the next three years as the RSUs
vest.

Deferred Share Unit Plan
The DSU plan allows directors and certain key executives to elect to
receive certain types of compensation in DSUs, which are classified as a
liability on the consolidated statements of financial position.

(2012

700,912 DSUs

We granted 103,990 DSUs in 2013 (2012 – 115,964). At December 31,
2013,
outstanding.
–
Unrecognized stock-based compensation expense at December 31,
2013, related to these DSUs was $2 million (2012 – nil) and will be
recorded in net income over the next three years as the executive DSUs
vest. All other DSUs are fully vested.

741,423) were

Employee Share Accumulation Plan
Participation in the plan is voluntary. Employees can contribute up to
10% of their regular earnings through payroll deductions (up to an
annual maximum of $25,000). The plan administrator purchases our
Class B Non-Voting shares on a monthly basis on the open market on
behalf of the employee. At the end of each month, we make a
contribution of 25% to 50% of the employee’s contribution that
month, and the plan administrator uses this amount to purchase
additional
the employee. We record our
shares on behalf of
contributions made as a compensation expense.

122 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Compensation expense related to the employee share accumulation
plan was $30 million in 2013 (2012 – $26 million), which we included
in employee salaries and benefits.

Hedging of Stock-Based Compensation
We entered into Equity Derivatives to hedge a portion of our stock-
based compensation expense in 2013 (see note 20) and recognized a
$8 million loss
these
derivatives.

in stock-based compensation expense for

Assumptions
Significant management estimates are used to determine the fair value
of stock options, RSUs and DSUs. The table below shows the weighted-
average fair value of stock options granted during the years ended
December 31, 2013 and 2012, and the principal assumptions used in
applying the Black-Scholes model for non performance-based options
and trinomial option pricing models for performance-based options to
determine their fair value at grant date:

Weighted average fair value

Risk-free interest rate
Dividend yield
Volatility of Class B Non-Voting shares
Weighted average expected life
Weighted average time to vest
Weighted average time to expiry
Employee exit rate
Suboptimal exercise factor
Lattice steps

2013

$ 9.68

1.2%
3.4%
26.2%
n/a
2.4 years
9.9 years
3.3%
1.5
50

2012

$ 7.51

1.6%
4.0%
28.1%
5.4 years
2.4 years
6.9 years
3.9%
2.6
50

Volatility has been estimated based on the actual trading statistics of
our Class B Non-Voting shares.

NOTE 25: RELATED PARTY TRANSACTIONS
Controlling Shareholder
Our ultimate controlling shareholder is the Rogers Control Trust (the
Trust) which holds voting control of Rogers. The beneficiaries of the
Trust are members of the Rogers family. Certain directors, senior
executives and corporate officers of Rogers represent the Rogers family.

We entered into certain transactions with the ultimate controlling
shareholder and private Rogers’ family holding companies controlled by
the Trust. These transactions, as summarized below, were recorded at
the amount agreed to by the related parties and are subject to the
terms and conditions of formal agreements approved by the Audit
Committee.

Transactions with Key Management Personnel
Key management personnel include the directors and our most senior
corporate officers who are primarily responsible for planning, directing
and controlling our business activities.

Compensation
The compensation expense for key management for employee services
was included in employee salaries and benefits as follows:

Salaries, pension and other short-term

employee benefits

Stock-based compensation expense

2013

2012

$ 11
27

$ 38

$ 10
35

$ 45

Transactions
We have entered into business transactions with companies whose
partners or senior officers are directors of Rogers,
including the
chairman and chief executive officer of a firm that is paid commissions
for insurance coverage, the senior partner and chairman of a law firm
that provides legal services, and the chairman of a company that
provides printing services.

We record these transactions at the amount agreed to by the related
parties. The transactions are reviewed by the Audit Committee of our
Board of Directors. The amounts owing are unsecured, interest-free and
due for payment in cash within one month from the date of the
transaction. There are no significant outstanding balances with these
related parties at December 31, 2013.

Transaction value
2012
2013

Balance outstanding,
December 31,
2012

2013

Printing, legal services and

commission paid on premiums
for insurance coverage

$ 43

$ 43

$ 2

$ 1

Subsidiaries, Joint Arrangements and Associates
We have the following significant subsidiaries:
(cid:129) Rogers Communications Partnership
(cid:129) Rogers Media Inc.

We have 100% ownership interest in all of these subsidiaries. Our
subsidiaries are incorporated in Canada and have the same reporting
period for annual financial statements reporting.

When necessary, adjustments are made to conform the accounting
policies with those of Rogers. There are no significant restrictions on the
ability of subsidiaries,
joint arrangements and associates to transfer
funds to Rogers as cash dividends or to repay loans or advances.

We carried out the following business transactions with our joint
arrangements and associates. Transactions between us and our
subsidiaries have been eliminated on consolidation and are not
disclosed in this note.

Revenues
Purchases

Transaction value

2013

$ 3
83

2012

$ 1
38

terms equivalent

to those that prevail

Sales to and purchases from our joint arrangements and associates are
made at
in arm’s length
transactions. Outstanding balances at year-end are unsecured and
interest-free, and settled in cash. The outstanding balances with these
transactions as at
related parties
December 31, 2013 was $14 million and included in accounts payable
and accrued liabilities (December 31, 2012 – $1 million payable).

relating to similar business

In 2012, we acquired certain network assets and 2500 MHz spectrum
from Inukshuk, a 50% owned joint venture. As a result, we recorded a
gain of $233 million in other income, as the portion of the excess of fair
value over carrying value related to the other non-related venturer’s
50% interest in the spectrum licences (see note 14).

N
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NOTE 26: GUARANTEES

We had the following guarantees at December 31, 2013 and 2012 as
part of our normal course of business:

Business Sale and Business Combination Agreements
As part of transactions involving business dispositions, sales of assets or
other business combinations, we may be required to pay counterparties
for costs and losses incurred as a result of breaches of representations
and warranties,
loss or
infringement,
liabilities, changes in laws and
damages to property, environmental
the
litigation
(including
regulations
counterparties,
liabilities of a disposed business or
reassessments of previous tax filings of the corporation that carries on
the business.

intellectual property right

legislation),

contingent

against

tax

Sales of Services
As part of transactions involving sales of services, we may be required
to make payments to counterparties as a result of breaches of
representations and warranties, changes in laws and regulations
(including tax legislation) or litigation against the counterparties.

Purchases and Development of Assets
As part of transactions involving purchases and development of assets,
we may be required to pay counterparties for costs and losses incurred
as a result of breaches of representations and warranties,
loss or
damages to property, changes in laws and regulations (including tax
legislation) or litigation against the counterparties.

Indemnifications
We indemnify our directors, officers and employees against claims
reasonably incurred and resulting from the performance of their services
to Rogers. We have liability insurance for our directors and officers and
those of our subsidiaries.

We are unable to make a reasonable estimate of the maximum
potential amount we would be required to pay to counterparties. The
amount also depends on the outcome of future events and conditions,
which cannot be predicted. No amount has been accrued in the
consolidated statements of financial position relating to these types of
indemnifications or guarantees at December 31, 2013 or 2012.
Historically, we have not made any significant payments under these
indemnifications or guarantees.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 123

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 27: COMMITMENTS AND CONTINGENT LIABILITIES

Commitments
The table below shows the future minimum payments under operating leases and other contractual arrangements at December 31, 2013:

(In millions of dollars)

Operating leases
Player contracts
Purchase obligations
Program rights

Operating leases are for office premises and retail outlets across the
country. The majority of the lease terms range from five to ten years.
Rent expense for 2013 was $198 million (2012 – $189 million).

Player contracts are Blue Jays players’ salary contracts we have entered
into and are contractually obligated to pay.

Purchase obligations are the contractual obligations under service,
product and handset contracts that we have committed to for at least
the next five years.

Program rights are the agreements we have entered into to acquire
broadcasting rights for sports broadcasting programs and films for
periods ranging from one to twelve years.

Contingent Liabilities
We have the following contingent liabilities as at December 31, 2013:

System Access Fee – Saskatchewan
In 2004, a class action commenced against providers of wireless
communications in Canada under the Class Actions Act (Saskatchewan).
The class action related to the system access fee wireless carriers
charged to some of
their customers. The plaintiffs are seeking
unspecified damages and punitive damages, which would effectively be
a reimbursement of all system access fees collected.

In 2007, the Saskatchewan Court granted the plaintiffs’ application to
have the proceeding certified as a national, “opt-in” class action where
affected customers outside Saskatchewan must take specific steps to
participate in the proceeding.
In 2008, our motion to stay the
proceeding based on the arbitration clause in our wireless service
agreements was granted. The Saskatchewan Court directed that its
in respect of the certification of the action, would exclude
order,
customers who are bound by an arbitration clause from the class of
plaintiffs.

We appealed the 2007 certification decision, however, it was dismissed
by the Saskatchewan Court of Appeal and leave to appeal to the
Supreme Court of Canada was denied.

In 2012, the plaintiffs applied for an order seeking to extend the time
they can appeal the “opt-in” decision of the Saskatchewan Court. In
March 2013, the Saskatchewan Court of Appeal denied the plaintiffs’
application.

In August 2009, counsel for the plaintiffs began a second proceeding
under the Class Actions Act (Saskatchewan) asserting the same claims
as the original proceeding. If successful, this second class action would
be an “opt-out’ class proceeding. This second proceeding was ordered
conditionally stayed in 2009 on the basis that it was an abuse of
process.

124 ROGERS COMMUNICATIONS INC. 2013 ANNUAL REPORT

Less than
1 year

$

136
136
1,670
699

1-3 years

4-5 years

$

194
132
1,019
1,018

$

95
33
149
974

$

After
5 years

95
7
160
3,471

$

Total

520
308
2,998
6,162

$ 2,641

$ 2,363

$ 1,251

$ 3,733

$ 9,988

In April 2013, the plaintiffs applied for an order to be allowed to
proceed with the second system access fee class action. In August
2013, the court denied this application and the second action remains
conditionally stayed. In December 2013 the plaintiff applied for an
order permitting them to amend the Statement of Claim to reintroduce
the claims they were not permitted to proceed with in the 2007
the
certification decision. We
this
Saskatchewan Court. We have not
contingency.

awaiting the decision of
recorded a liability for

are

System Access Fee – British Columbia
In December 2011, a class action was launched in British Columbia
against providers of wireless communications in Canada about the
system access fee wireless carriers charge to some of their customers.
The class action relates to allegations of misrepresentations contrary to
the Business Practices and Consumer Protection Act (British Columbia),
among other things. The plaintiffs are seeking unspecified damages and
restitution. A certification hearing is scheduled for April 2014. We have
not recorded a liability for this contingency.

911 Fee
In June 2008, a class action was launched in Saskatchewan against
providers of wireless communications services in Canada. It involves
allegations of breach of
contract, misrepresentation and false
advertising, among other things, in relation to the 911 fee that had
been charged by us and the other wireless communication providers in
Canada. The plaintiffs are seeking unspecified damages and restitution.
The plaintiffs intend to seek an order certifying the proceeding as a
national class action in Saskatchewan. We have not recorded a liability
for this contingency.

Cellular Devices
In July 2013, a class action was launched in British Columbia against
providers of wireless communications in Canada and manufacturers of
wireless devices. The class action relates to the alleged adverse health
effects incurred by long-term users of cellular devices. The plaintiffs are
seeking unspecified damages and punitive damages, effectively equal to
the reimbursement of the portion of revenues the defendants have
received that can reasonably be attributed to the sale of cellular phones
in Canada. We have not recorded a liability for this contingency.

taxes based on all of

Income and Indirect Taxes
income and indirect
the
We provide for
information that
is currently available and believe that we have
adequately provided these items. The calculation of applicable taxes in
many cases, however, requires significant judgment in interpreting tax
rules and regulations. Our tax filings are subject to audits, which could
materially change the amount of current and deferred income tax assets
and liabilities and provisions, and could, in certain circumstances, result
in the assessment of interest and penalties.

Other Claims
There are certain other claims and potential claims against us. We do
not expect any of these to have materially adverse effect on our
consolidated financial position.

The outcome of all the proceedings and claims against us, including the
matters described above, is subject to future resolution that includes the
uncertainties of litigation. Based on information currently known to us,
we believe that it is not probable that the ultimate resolution of any of
these proceedings and claims,
individually or in total, will have a
material adverse effect on our consolidated financial position or results
of operations. If it becomes probable that we are liable, we will record a
provision in the period the change in probability occurs, and it could be
material to our consolidated financial position and results of operations.

NOTE 28: SUBSEQUENT EVENTS

The following events occurred after the year ended December 31,
2013:

Increase in Annual Dividend Rate and Declaration of
Dividends
In February 2014, the Board approved an increase of 5% in the
annualized dividend rate, to $1.83 per Class A Voting share and Class B
Non-Voting share, effective immediately to be paid in quarterly amounts
of $0.4575. The Board last increased the annualized dividend rate in
February 2013, from $1.58 to $1.74 per Class A Voting and Class B
Non-Voting share. Dividends are payable when declared by the Board.

In February 2014, the Board declared a quarterly dividend of $0.4575
per Class A Voting share and Class B Non-Voting share, to be paid on
April 4, 2014, to shareholders of record on March 14, 2014. This is the
first quarterly dividend in 2014 and reflects the new dividend rate.

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Cash Tender Offers
On January 29, 2014, we announced that one of our wholly-owned
subsidiaries commenced cash tender offers for any and all of our
US $750 million
our
US $350 million 5.500% senior notes due 2014. The tender offer
consideration will be US $1,000 for each $1,000 principal amount of
notes (plus accrued and unpaid interest to, but not including, the
settlement date) and a consent payment equal
to US $2.50 per
US $1,000 principal amount of notes.

6.375% senior

notes

2014

and

due

Normal Course Issuer Bid
In February 2014, we filed a notice with the TSX of our intention to
renew our normal course issuer bid for our Class B Non-Voting shares
for another year. Subject to acceptance by the TSX, this notice gives us
the right to buy up to an aggregate $500 million or 35,780,234 Class B
Non-Voting shares of RCI, whichever is less, on the TSX, NYSE and/or
alternate trading systems any time between February 25, 2014 and
February 24, 2015. The number of Class B Non-Voting shares we
actually buy under the normal course issuer bid, if any, and when we
buy them, will depend on our evaluation of market conditions, stock
prices, our cash position, alternative uses of cash and other factors.

2013 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 125

 
 
 
 
CORPORATE AND SHAREHOLDER INFORMATION

CORPORATE OFFICES 
Rogers Communications Inc. 
333 Bloor Street East, 10th Floor 
Toronto, ON  M4W 1G9 
416-935-7777

CUSTOMER SERVICE AND  
PRODUCT INFORMATION 
888-764-3771 or rogers.com

SHAREHOLDER SERVICES 
If you are a registered shareholder and 
have inquiries regarding your account, wish 
to change your name or address, or have 
questions about lost stock certificates, share 
transfers, estate settlements or dividends, 
please contact our transfer agent and registrar:

CST Trust Company 
P.O. Box 700, Postal Station B 
Montreal, QC H3B 3K3, Canada 
416-682-3860 or 800-387-0825 
inquiries@canstockta.com

Duplicate Mailings 
If you receive duplicate shareholder mailings 
from Rogers Communications, please  
contact CST Trust Company as detailed above 
to consolidate your accounts.

INVESTOR RELATIONS 
Institutional investors, securities analysts  
and others requiring additional financial 
information can visit rogers.com/investors  
or contact us at:

1-855-300-7922 or  
416-935-3551 (outside North America) or  
investor.relations@rci.rogers.com

Media inquiries: 416-935-7777

CORPORATE PHILANTHROPY 
For information relating to Rogers various 
philanthropic endeavours, refer to the  
“About Rogers” section of rogers.com

SUSTAINABILITY 
Rogers is committed to continuing to grow 
responsibly and we focus our social and 
environmental sustainability efforts where we  
can make the most meaningful impacts on both.   
To learn more, please visit rogers.com/csr 

STOCK EXCHANGE LISTINGS 
Toronto Stock Exchange (TSX): 
RCI.b – Class B Non-Voting shares  
(CUSIP # 775109200) 
RCI.a – Class A Voting shares  
(CUSIP # 775109101)

New York Stock Exchange (NYSE): 
RCI – Class B Non-Voting shares  
(CUSIP # 775109200)

Equity Index Inclusions: 
Dow Jones Canada Titans 60 Index  
Dow Jones Telecom Titans 30 Index 
FTSE Global Telecoms Index 
FTSE All-World Index Series 
FTSE4Good Global Index 
Jantzi Social Index 
S&P/TSX 60 Index 
S&P/TSX Composite Dividend Index 
S&P/TSX Composite Index 
S&P/TSX Telecom Services Index

DEBT SECURITIES 
For details of the public debt securities of the 
Rogers companies, please refer to the “Debt 
Securities” section under rogers.com/investors

INDEPENDENT AUDITORS 
KPMG LLP

ON-LINE INFORMATION 
Rogers is committed to open and full financial 
disclosure and best practices in corporate 
governance. We invite you to visit the Investor 
Relations section of rogers.com/investors where  
you will find additional information about our 
business, including events and presentations, 
news releases, regulatory filings, governance 
practices, corporate social responsibility and our 
continuous disclosure materials, including quarterly 
financial releases, annual information forms and 
management information circulars. You may also 
subscribe to our news by e-mail or RSS feeds 
to automatically receive Rogers news releases 
electronically.

FOLLOW ROGERS THROUGH THESE 
SOCIAL MEDIA LINKS

SCAN THIS 
TO LEARN MORE

rogers.com/investors 
Stay up-to-date  
with the latest Rogers 
investor information

FACEBOOK 
facebook.com/rogers

TWITTER 
twitter.com/rogersbuzz

GOOGLE + 
google.com/+Rogers

REDBOARD 
redboard.rogers.com

SOCIAL 
http://social.rogers.com

COMMON STOCK TRADING AND 
DIVIDEND INFORMATION

High 

Closing Price RCI.b on TSX 
Low 

Dividends  
Declared 
2013 
per Share
First Quarter 
$51.89  $44.37  $51.89  $0.435 
Second Quarter  $52.35  $40.35  $41.20  $0.435 
Third Quarter 
$45.36  $40.35  $44.29  $0.435 
Fourth Quarter  $48.59  $43.66  $48.07  $0.435

Close 

Shares Outstanding at December 31, 2013
112,462,000
Class A 
402,281,178
Class B 

2014 Expected Dividend Dates
Record Date*: 
March 14, 2014 
June 13, 2014 
September 12, 2014 
December 11, 2014 
* Subject to Board approval

Payment Date*:
April 4, 2014
July 4, 2014
October 3, 2014
January 2, 2015

Unless indicated otherwise, all dividends paid  
by Rogers Communications are designated  
as “eligible” dividends for the purposes of the 
Income Tax Act (Canada) and any similar  
provincial legislation.

DIRECT DEPOSIT SERVICE 
Shareholders may have dividends deposited 
directly into accounts held at financial institutions. 
To arrange direct deposit service, please contact 
CST Trust Company as detailed earlier on  
this page. 

DIVIDEND REINVESTMENT PLAN (DRIP) 
Rogers offers a convenient dividend reinvestment 
program for eligible shareholders to purchase 
additional Rogers Communications shares by 
reinvesting their cash dividends without incurring 
brokerage fees or administration fees. For plan 
information and enrolment materials or to learn 
more about Rogers DRIP, please visit www.
canstockta.com/en/InvestorServices/Dividend_
Reinvestment_Plans or contact CST Trust Company 
as detailed earlier on this page.

ELECTRONIC DELIVERY OF  
SHAREHOLDER MATERIALS 
Registered shareholders can receive electronic 
notice of financial reports and proxy materials  
and utilize the Internet to submit proxies  
on-line by registering at www.canstockta.com/
en/InvestorServices/Delivery_of_Investor_
Materials/Electronic_Consent. This approach gets 
information to shareholders more quickly than 
conventional mail and helps Rogers protect the 
environment and reduce printing and postage costs.

GLOSSARY OF TERMS 
For a comprehensive glossary of industry and 
technology terms, go to rogers.com/glossary 

C AUTION REGARDING FORWARD - LOOKING INFORMATION AND OTHER RISK S
This annual report includes forward-looking statements about the financial condition and prospects of Rogers Communications that involve significant risks and uncertainties that are detailed in the 
“Risks and Uncertainties That Could Affect our Businesses” and “Caution Regarding Forward-Looking Statements, Risks and Assumptions” sections of the MD&A contained herein, which should be 
read in conjunction with all sections of this annual report.

The fibre used in the manufacture of the stock comes from well managed forests,  
controlled sources and recycled wood or fibre. 

This annual report  
is recyclable.

3 trees 
preserved for 
the future 

4,581 litres  
of wastewater  
flow saved

61 kg
solid waste  
not generated

120 kg net 
greenhouse gases 
prevented 

2,017,818 BTUs 
energy not 
consumed

126   ROGERS COMMUNICATIONS INC.   2013 ANNUAL REPORT

© 2014 Rogers 
Communications Inc. 
Other registered trademarks 
that appear are the property  
of the respective owners. 

Design: Interbrand
Printed in Canada

 
 
 
 
 
 
 
 
 
 
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