RooLife Group Ltd is an Australian company that specializes in providing digital marketing and customer acquisition services to its clients in Australia and China. The company's focus is on driving online sales of food, beverages, health and wellbeing products. It has developed technology systems that allow businesses to sell their products directly to Chinese consumers through online e-commerce marketplaces and accepts payment through popular mobile payments platforms such as WeChat, Alipay, Tmail, and Pinduoduo. RooLife also offers a range of services including e-commerce and cross-border, digital marketing, export, B2B distribution, travel and tourism, Daigou engagement, and research and strategy. The company, previously known as OpenDNA Limited, changed its name in December 2019 and was founded in 2014. It is headquartered in West Perth, Australia.