Beijing-based Secoo Holding Limited has established an online and offline shopping platform in China, as well as other international markets. The platform, which is available via website and mobile applications, provides luxury brand products and services ranging from jewelry, handbags, watches and clothing, to home accessories, sports goods, 3C electronics and fine food and beverage products. The company also operates 'experience centers' offline for optimal customer engagement. In addition, Secoo Holding Limited serves as a marketplace for third-party merchants to sell their high-end products and services. Founded in 2011, the company is headquartered in Beijing, China.