2 0 1 8
A N N U A L
R E P O R T
2018 SEQUENTIAL BRANDS GROUP ANNUAL REPORT
LETTER FROM THE CEO
My Fellow Shareholders,
Before reflecting on the past year, I want to start by highlighting an important recent announcement,
which indicates a strategic pivot in our focus going forward. On April 16, we announced that we
signed a definitive agreement to sell the rights to the Martha Stewart and Emeril Lagasse brands and
related intellectual property assets. The transaction allows us to make significant progress on de-
levering the balance sheet, which is a top priority. The sale was conducted after careful consideration
by our Board of Directors and advisors. While we have made significant progress with the Martha
Stewart and Emeril Lagasse brands, we determined the best direction for the Company going forward
is to focus on our core active and fashion brands and drive even more profitable growth across our
business. We look forward to sharing more details about the transaction after it closes in the second
quarter of 2019.
As we look back at 2018, it was a productive year focused on strengthening our business and
positioning our portfolio of brands for long-term success. We completed the refinance with the
support of our existing lenders, led by Bank of America and KKR, which enhanced our financial profile.
We solidified our management team, which includes experienced division leaders. And, we were
significantly more active on the business development front – signing more new deals for our brands
in 2018 than in the prior year.
It was also a year spent on activation and growth across our core brands: AND1, AVIA, GAIAM, Martha
Stewart, Jessica Simpson and Joe’s. We accomplished this through key areas such as international,
digital, category and distribution expansion and strategic brand integrations. A few highlights of
these activations include: the successful launch of celebrity global ambassadors for our key active
brands; category and distribution expansion for GAIAM; the transition of our AVIA brand to a direct-to-
retail partnership with Wal-Mart, the AVIA brand’s launch in China; and the renewal of a core licensing
partner for the Jessica Simpson brand.
For 2019, we are energized by our go-forward strategy to grow our core high margin brands with a
focus on the health, wellness and beauty categories. On top of that, we expect to have an improved
net leverage profile, additional cash on our balance sheet and a runway to deliver meaningful value
to all of you, our trusted shareholders. Thank you for your continued commitment to the long-term
success of the Company. Thank you also to our dedicated employees, partners, licensees, lenders,
and Board of Directors.
Sincerely,
Karen Murray
CHIEF EXECUTIVE OFFICER
Member of the Board of Directors
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
☒
Annual Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
For the fiscal year ended December 31, 2018
☐
Transition Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
For the transition period from
to
.
Commission file number 001-37656
SEQUENTIAL BRANDS GROUP, INC.
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of
incorporation or organization)
47-4452789
(I.R.S. Employer
Identification No.)
601 West 26th Street, 9th Floor
New York, New York 10001
(Address of principal executive offices) (Zip code)
(646) 564-2577
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Common Stock, par value $0.01 per share
(Title of each class)
Nasdaq Capital Market
(Name of each exchange on which registered)
Securities registered pursuant to Section 12(g) of the Act:
None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☒
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes ☒ No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405
of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit
such files). Yes ☒ No ☐
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.
See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the
Exchange Act.
☐
☐
☐
Large accelerated filer
Non-accelerated filer
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any
new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☒
The aggregate market value of the registrant’s common stock held by non-affiliates of the registrant on June 30, 2018, the last business day of the
registrant’s most recently completed second fiscal quarter was $77,062,393 (based on the closing sales price of the registrant’s common stock on that date).
Accelerated filer
Smaller reporting company
☒
☐
At February 28, 2019, the registrant had 64,462,765 shares of common stock, $0.01 par value, outstanding.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s proxy statement for its annual meeting of stockholders to be held on June 7, 2019 are incorporated by reference in Items 10
through 14 of Part III of this Annual Report on Form 10-K.
SEQUENTIAL BRANDS GROUP, INC.
INDEX TO FORM 10-K
PART I
Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Item 3.
Item 4.
PART II
Item 5.
Item 6.
Item 7.
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial Condition and Results of
Operations
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures about Market Risk . . . . . . . . . . . . . . . . . .
Item 8.
Item 9.
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III
Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . .
Item 11.
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13.
Certain Relationships and Related Transactions, and Director Independence . . . . . . .
Item 14.
Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART IV
Item 15.
Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 16.
Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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PART I
Unless otherwise noted, references in this Annual Report on Form 10-K to the “Sequential Brands
Group,” “Company,” “our Company,” “we,” “us,” “our” or similar pronouns refer to Sequential Brands
Group, Inc. and its subsidiaries. References to other companies may include their trademarks, which are the
property of their respective owners.
This 2018 Annual Report on Form 10-K,
including the sections entitled “Risk Factors,”
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” and
“Business,” contains “forward-looking statements” within the meaning of the Private Securities Litigation
Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) and
Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). We use words such
as “future,” “seek,” “could,” “can,” “predict,” “believe,” “intend,” “expect,” “anticipate,” “plan,” “may,”
“will,” “should,” “estimate,” “potential,” “project” and similar expressions to identify forward-looking
statements. Such statements include, among others, those concerning our expected financial performance
and strategic and operational plans, as well as all assumptions, expectations, predictions, intentions or
beliefs about future events. You are cautioned that any such forward-looking statements are not guarantees
of future performance and that a number of risks and uncertainties could cause actual results to differ
materially from those anticipated in the forward-looking statements. Such risks and uncertainties include,
but are not limited to the following: (i) risks and uncertainties discussed in the reports that the Company
has filed with the Securities and Exchange Commission (the “SEC”); (ii) general economic, market or
business conditions; (iii) the Company’s ability to identify suitable targets for acquisitions and to obtain
financing for such acquisitions on commercially reasonable terms; (iv) the Company’s ability to timely
achieve the anticipated results of its acquisitions and any potential future acquisitions; (v) the Company’s
ability to successfully integrate acquisitions into its ongoing business; (vi) the potential impact of the
consummation of its acquisitions or any potential future acquisitions on the Company’s relationships,
including with employees, licensees, customers and competitors; (vii) the Company’s ability to achieve and/
or manage growth and to meet target metrics associated with such growth; (viii) the Company’s ability to
successfully attract new brands and to identify suitable licensees for its existing and newly acquired brands;
(ix) the Company’s substantial level of indebtedness, including the possibility that such indebtedness and
related restrictive covenants may adversely affect the Company’s future cash flows, results of operations and
financial condition and decrease its operating flexibility; (x) the Company’s ability to achieve its guidance;
(xi) continued market acceptance of the Company’s brands; (xii) changes in the Company’s competitive
position or competitive actions by other companies; (xiii) licensees’ ability to fulfill their financial
obligations to the Company; (xiv) concentrations of the Company’s licensing revenues with a limited
number of licensees and retail partners; and (xv) other circumstances beyond the Company’s control.
Forward-looking statements speak only as of the date they are made and are based on current
expectations and assumptions. You should not put undue reliance on any forward-looking statement. We
are not under any obligation, and we expressly disclaim any obligation, to update forward-looking
statements to reflect actual results, changes in assumptions or changes in other factors affecting
forward-looking information, except to the extent required by applicable securities laws. If we do update
one or more forward-looking statements, no inference should be drawn that we will make additional
updates with respect to such or other forward-looking statements.
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Item 1. Business
Corporate Overview
We own a portfolio of consumer brands in the home, active and fashion categories, including Martha
Stewart, Jessica Simpson, AND1, Avia, Joe’s and GAIAM. We aim to maximize the value of our brands by
promoting, marketing and licensing the brands through various distribution channels, including to retailers,
wholesalers and distributors in the United States and in certain international territories. Our core strategy is
to enhance and monetize the global reach of our existing brands, and to pursue additional strategic
acquisitions to grow the scope of and diversify our portfolio of brands.
Our business is designed to maximize the value of our brands through license agreements with partners
that are responsible for manufacturing and distributing our licensed products and, with the exception of
our Martha Stewart brand, primarily responsible for the design of such licensed products. Our brands are
licensed for a broad range of product categories, including apparel, footwear, fashion accessories and home
goods, as well as, with respect to our Martha Stewart brand, food, wine and a variety of media related
assets, such as magazines, books and other print and digital content. We seek to select licensees who have
demonstrated the ability to produce and sell quality products in their respective licensed categories and have
the capability to meet or exceed the minimum sales thresholds and guaranteed minimum royalty payments
that we generally require.
We license our brands to both wholesale and direct-to-retail licensees. In a wholesale license, a
wholesale supplier is granted rights (typically on an exclusive basis) to a single or small group of related
product categories for a particular brand for sale to multiple accounts within an approved channel of
distribution and territory. In a direct-to-retail license, a single retailer is granted the right (typically on an
exclusive basis) to sell branded products in a broad range of product categories through its brick and
mortar stores and e-commerce sites. As of December 31, 2018, we had approximately one-hundred
fifty licensees, with wholesale licensees comprising a significant majority.
Strategy
We own, manage, and maximize the long-term value of a diversified portfolio of global consumer
brands. We aim to acquire well-known consumer brands with high potential for growth and strong brand
awareness. We additionally seek to diversify our portfolio by evaluating the strength of targeted brands and
the expected viability and sustainability of future royalty streams. Upon the acquisition of a brand, we
partner with leading wholesalers and retailers to drive incremental value and maximize brand equity. We
focus on certain key initiatives in our licensing and brand management business. These initiatives include:
• Maximizing the value of our existing brands by creating efficiencies, adding additional product
categories, expanding distribution and retail presence and optimizing sales through innovative
marketing that increases consumer brand awareness and loyalty;
•
•
•
Expanding through e-commerce channels;
Developing international
arrangements with leading retailers and wholesalers outside the United States; and
expansion through additional
licenses, partnerships and other
Acquiring consumer brands (or the rights to such brands) with high consumer awareness, broad
appeal and applicability to a wide range of product categories.
Licensing Relationships
Our license agreements typically require a licensee to pay us royalties based upon net sales and, in most
cases, contain guaranteed minimum royalties. Our license agreements also require licensees to support the
brands by either paying or spending contractually guaranteed minimum amounts for the marketing and
advertising of the respective licensed brands. As of February 28, 2019, we had contractual rights to receive
an aggregate of $317.9 million in minimum royalty and marketing and advertising revenue from our
licensees through the balance of the current terms of such licenses, excluding any renewals.
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Our license agreements stipulate specific geographical territories and distribution channels in which the
licensed products may be sold. Currently, the majority of our revenues are from license agreements with
stipulated distribution territories in the United States. As we grow our existing brands and acquire new
brands, we intend to increase the share of our international revenue, primarily through additional licenses,
partnerships and other arrangements.
Our licensing revenues are concentrated with certain licensees and retail partners. During the year
ended December 31, 2018, one licensee represented at least 10% of net revenue, accounting for 13% of the
Company’s net revenue. For additional information, see “Risk Factors Risks Related to our Business — A
substantial portion of our licensing revenue is concentrated with a limited number of licensees and retail
partners, such that the loss of a licensee or retail partner could materially decrease our revenue and cash
flows” in Item 1A.
Description of Our Brands
Martha Stewart
We own the Martha Stewart brand, which we acquired in 2015 through the acquisition of Martha
Stewart Living Omnimedia (“MSLO”). MSLO was founded in 1997 by Martha Stewart, an Emmy
Award-winning television show host, entrepreneur, bestselling author of over 90 books, and America’s most
trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful
“how-to” information for all aspects of everyday living — cooking, entertaining, gardening, home
renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand
reaches approximately 100 million consumers across all media and merchandising platforms each month.
Her branded products are found in over 70 million households and have a growing retail presence in
thousands of locations. We currently license the Martha Stewart brand to various licensees, including
retailers such as Macy’s, Staples and Michaels. In 2018, the Martha Stewart brand launched the
MarthaStewart.TV app available for Apple, Android, Amazon Fire+, Roku and Chromecast devices.
Additionally, the Martha Stewart brand launched a new floral subscription line in the fourth quarter of
2018. The Martha Stewart brand continued its relationship with QVC in multiple categories including
apparel, skin care, garden, and food.
Jessica Simpson
We acquired a majority ownership interest in the Jessica Simpson brand, including the Jessica Simpson
Collection master license and other rights, in 2015. Founded in 2005, the Jessica Simpson Collection is a
signature lifestyle concept inspired by and designed in collaboration with Jessica Simpson. The growing
brand offers multiple product categories including footwear, apparel, fragrance, fashion accessories,
maternity apparel, girls’ clothing and home products. The brand is supported by best-in-class licensees and
has strong department store and online distribution through Dillard’s, Macy’s, Belk, Nordstrom,
Zappos.com, and DSW, among other independent retailers. We have a license agreement with Camuto
Group to manufacture and distribute footwear under the Jessica Simpson Collection. The Jessica Simpson
Collection is distributed worldwide.
AND1
We acquired the AND1 brand in 2014, which was founded in 1993 and prides itself on being the
original street basketball brand focusing on the everyday player. Key licensees for the AND1 brand include
E.S. Originals, Inc. (“ESO”) for footwear and High Life, LLC for apparel. In addition, the AND1 brand is
licensed in product categories, such as hosiery, underwear, off-court/casual footwear and other accessories.
The AND1 brand is offered through Wal-Mart stores, sporting goods retailers and related e-commerce sites
in the United States and has a strong distribution network reaching over 20 countries. In 2018, AND1
announced a multi-year partnership with NBA legend Kevin Garnett as the creative director and global
brand ambassador for AND1 as well as the development of a jointly created capsule collection.
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Avia
We acquired the Avia brand in 2014, which was founded in 1979 and is best known for running and
activewear products designed to unite performance and function for athletes of every level. Since we
acquired Avia, we have expanded its licensed product categories to include wearable fitness accessories,
hosiery, sports bags and various other accessory products. The Avia brand is primarily offered through
Wal-Mart stores in the United States, with additional distribution through specialty retailers and related
e-commerce sites, such as Modell’s Sporting Goods, as well as globally in numerous countries. In 2018, Avia
continued to expand globally and initiated an international partnership in China. In 2018, we announced
our collaboration with Vanessa Hudgens to serve as the brand ambassador for the Avia brand as well as the
development of a jointly created capsule collection.
GAIAM
We acquired the GAIAM brand in 2016. Founded in 1996 as an eco-living catalog company, GAIAM
evolved into a yoga brand by producing and distributing yoga videos and related products through multiple
channels of distribution. GAIAM has since expanded to include a full line of apparel, yoga mats, yoga mat
bags, yoga blocks and straps, yoga and fitness props, balance balls, bags, active sitting products, including
our balance ball chair, fitness kits and various other accessories. GAIAM is dedicated to making yoga,
fitness and wellness accessible to all through a wide distribution network that consists of approximately
38,000 retail doors, 19,000 store-within-a-stores, 5,000 category management locations and e-commerce. We
currently license the GAIAM brand to various licensees, including Fit For Life, LLC for yoga sporting
goods and High Life, LLC for apparel. In 2018, Jessica Biel, GAIAM’s brand ambassador, in collaboration
with GAIAM launched their capsule collection.
Joe’s
We acquired the Joe’s brand in 2015. Founded in 2001, Joe’s is a casual chic global lifestyle brand
synonymous with classic, modernized wardrobe staples ranging from premium denim to handcrafted
collection pieces, and from contemporary accessories to footwear. Joe’s has since expanded to include kid’s
apparel, intimate apparel, hosiery, fragrance, men’s tailoring, tie, belts, small leather goods and bags.
Concurrently with the acquisition, we entered into a long-term license agreement for the brand’s core
categories with Centric Brands, Inc. Joe’s branded products are available at better department stores and
specialty boutiques in the United States and internationally. Joe’s marketing campaigns featured top model
Sara Sampaio for the women’s business and Julian Edelman for the men’s business.
Ellen Tracy
We acquired the Ellen Tracy brand in 2013, which was founded in 1949 and is a leading fashion
lifestyle brand focusing on polished and sophisticated style for modern women. The Ellen Tracy brand is
known for quality tailoring, timeless silhouettes and classic signature prints. Product offerings currently
include apparel, outerwear, sleepwear, intimate apparel, hosiery, eyewear, fragrance, fashion accessories,
swimwear, handbags and luggage. Licensees for the Ellen Tracy brand include GBG USA Inc. for
sportswear and dresses, Amerex for swimwear, and Komar for sleepwear and intimate apparel. In addition,
the Ellen Tracy brand has been licensed for jewelry, bath and body gifts, cosmetics and home. The Ellen
Tracy brand is offered in premium and regional department and specialty stores throughout the
United States as well as globally. In 2018, Ellen Tracy continued its collaboration with top model Irina
Shayk, featuring her in marketing campaigns and releasing a jointly created limited edition apparel
collection.
Emeril Lagasse
We acquired the Emeril Lagasse brand in 2015. Emeril Lagasse is the chef/proprietor of 12 restaurants
throughout the United States, and the best-selling author of 19 cookbooks. As a national TV personality,
he has hosted more than 2,000 shows on the Food Network, is the food correspondent for ABC’s “Good
Morning America” and appeared as a guest judge on Bravo’s hit food series, “Top Chef ”. Licensees for the
Emeril Lagasse brand primarily include various food and kitchen preparation manufacturers for product
categories such as cookware, cutlery and food and coffee products. Emeril Lagasse branded products are
available in department stores, club stores, supermarkets and specialty stores within the United States, as
well as through QVC.
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William Rast
The William Rast brand is a lifestyle fashion brand rounded in the iconography of biker culture with
designs that embody the “new America” sensibility and deliver an edgy yet tailored collection of premium
denim, ready to wear and outerwear for both men and women. Product offerings include denim, sportswear,
outerwear and fragrance. Licensees for the William Rast brand include One Jeanswear for men’s and
women’s apparel, Level 8 Apparel LLC for outerwear and Bellevue Brands Inc. for fragrance. Distribution
includes several national retailers including Macy’s, Dillard’s, Belk, Lord & Taylor and Amazon. In
August 2018, William Rast launched its Fall 2018 men’s and women’s collection with a campaign featuring
multi-platinum selling country music star Brett Young alongside supermodel Stella Maxwell.
Heelys
We acquired the Heelys brand in 2013, which was founded in 1999 and has been a breakout success in
the world of action sports among children and teens with its innovative, patented dual-purpose wheeled
footwear, featuring a stealth removable wheel in the heel. Heelys continues to grow into the ultimate kids’
active lifestyle brand. The primary licensee for the Heelys brand is BBC International LLC for wheeled
footwear and related accessories. The Heelys brand is offered through department stores, sporting goods
retailers, related e-commerce sites, as well as Heelys’ own e-commerce site in the United States and over 70
additional countries.
Caribbean Joe
We acquired the Caribbean Joe brand in 2013, which was founded in 1999 and is a casual, island
inspired, lifestyle brand. Originally rooted in apparel, Caribbean Joe’s product offerings have expanded to
include swimwear, accessories, and home textiles. The Caribbean Joe brand is distributed in the
United States through mid-tier department stores, specialty stores, e-commerce sites and off-price retailers
as well as internationally through specialty retailers and distributors.
DVS
We own a 65% interest in the DVS brand through a joint venture with Elan Polo International, Inc.
(“Elan Polo”), a global organization which designs, sources and delivers men’s, women’s and children’s
shoes to retailers around the world. The DVS brand is a footwear brand dedicated to inspiring youth to
have fun and always push forward and is best known for its great style, technical features and input of some
of the best action sports athletes in the world. Product offerings for the brand currently include footwear,
backpacks and accessories. The primary licensee for the DVS brand is Elan Polo for footwear, with
distribution through specialty street skating and other specialty stores in the United States and
internationally.
The Franklin Mint
We acquired The Franklin Mint brand in 2013, which was founded in 1964 and is a brand in the
collectible and gift giving arena. The Franklin Mint brand has been licensed in multiple categories, including
coins, models,
jewelry, games, décor, giftables, seasonal, and co-branded products through license
agreements. The Franklin Mint brand is currently offered via the franklinmint.com website.
Linens N Things
We acquired the Linens N Things brand in 2014, which was founded in 1975 and is a home textiles,
housewares and decorative home accessories brand.
SPRI
We acquired the SPRI brand in July 2016 as part of the GAIAM transaction. Founded in 1983 as the
Sports Performance Rehabilitative Institute, SPRI pioneered a line of rubber resistance products in the
fitness & training category. Over the past 30 years, SPRI has grown to be a leading exercise brand, offering
5
a full line of fitness accessories, training tools and educational materials. The SPRI brand today focuses on
distribution in both the commercial fitness (gyms, fitness clubs and hotels) and retail fitness channels. The
SPRI brand continues to show growth through expansion at Target with the “Ignite” by SPRI collection.
Nevados
We acquired the Nevados brand in 2014, which was founded in 1990 and was inspired by the
17,000-foot Los Nevados National Natural Park in the Colombian Andes Mountains range. With a
dedication to comfort and durability, Nevados offers hiking boots and outdoor shoes to make sure you see
the great outdoors, and enjoy every step of the way. Today the brand is distributed through Amazon, as well
as select specialty stores in the United States and internationally.
Business Segment
We have a single operating and reportable segment, as described more fully in “Management’s
Discussion and Analysis of Financial Condition and Results of Operations — Reportable Segment” in
Item 7. See Item 6 of this Annual Report on Form 10-K for measures of our net revenues, consolidated net
loss and total assets as of December 31, 2018 and 2017, and for the years ended December 31, 2018, 2017
and 2016.
Corporate Organization/Information
We were formed in June 2015 in connection with a strategic combination resulting in our predecessors,
Sequential Brands Group, Inc. (“Old Sequential”) and MSLO, becoming our wholly-owned subsidiaries
(the “Mergers”). Old Sequential was incorporated under the laws of the State of Delaware in 1982 as
People’s Liberation, Inc. and changed its name to Sequential Brands Group, Inc. in 2012. Old Sequential’s
common stock began trading on the Nasdaq Capital Market (“Nasdaq”) under the ticker “SQBG” on
September 24, 2013, and we succeeded to Old Sequential’s listing on December 7, 2015.
Competition
We operate in a highly competitive market, both for our individual brands and for the Company as a
whole.
Our brands are subject to extensive competition from various domestic and foreign brands. Each of
our brands has a number of competitors within its specific product categories and distribution channels
that compete with the product categories and distribution channels in which our brands’ products are sold.
Our brands also compete within the retail stores and other distribution channels that carry such brand’s
product lines with other products offered by these retail stores and distribution channel in the respective
product categories, including with products sold under our partners’ private labels. We also compete with
the e-commerce businesses of these stores and other websites that sell similar retail goods. Competitive
factors include design, style, quality, price, name recognition, service and advertising.
In addition, we face competition in establishing and maintaining licensee relationships for our existing
brands. Competitors may seek to enter into brand licensing arrangements with our current or potential
licensees, which may inhibit our ability to enter into or maintain licensing arrangements. In addition, the
retailers that currently sell our branded products may develop their own brands or acquire brands rather
than purchase products from our licensees, which could make it more difficult for our licensees to achieve
their sales targets.
We also compete with traditional apparel and consumer brand companies, as well as other brand
management companies, for acquisitions of accretive brands, particularly brands with high consumer
awareness, broad appeal and applicability to a wide range of product categories.
Trademarks
Our trademarks and associated marks are registered or pending registration with the U.S. Patent and
Trademark Office in block letter and/or logo formats, as well as in combination with a variety of ancillary
marks for use with respect to a broad range of product categories, including footwear, apparel, fragrance,
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handbags, backpacks, watches, home goods and various other goods and services. We intend to renew these
registrations as appropriate prior to their expiration. In addition, we register our trademarks in other
countries and regions around the world. We also have domestic, foreign and international intellectual
property coverage for the technology and designs for several brands including for Heelys wheeled footwear
and certain Gaiam yoga-related products and SPRI products. We own the rights to 44 U.S. issued patents
and 49 foreign issued patents within 24 territories, along with several pending U.S. and foreign patent
applications and industrial designs. Further, in connection with the acquisition of the Martha Stewart
brand, we are also the owners of domestic and international design and utility patents covering certain
Martha Stewart Crafts paper punches.
We monitor on an ongoing basis unauthorized use and filings of our trademarks and patents and rely
primarily upon a combination of federal, state and local laws, as well as contractual restrictions, to protect
our intellectual property rights, both domestically and internationally.
Seasonality
Our business is affected by seasonality in the businesses of many of our licensees. Historically, this can
result in higher revenues during our fourth quarter, which includes the holiday retail season in the
United States. We recognized 29% and 28% of our annual net revenues during the fourth quarter of 2018
and 2017, respectively. Our seasonality may change as we continue to grow our business.
Employees
As of February 28, 2019, we had a total of 129 employees and area-specific consultants working to
support our operations. None of our employees are represented by a labor union. We consider our
relationship with our employees to be satisfactory.
Available Information
Our corporate website address is www.sequentialbrandsgroup.com. The information contained on our
website is not part of this report. We file our annual, quarterly and current reports and other information
with the SEC. These reports, and any amendments to these reports, are made available on our website and
can be viewed and downloaded free of charge as soon as reasonably practicable after such reports are filed
with or furnished to the SEC. In addition, the SEC maintains an internet site that contains annual,
quarterly and current reports, proxy and information statements and other information regarding issuers
that file electronically with the SEC, which is available at www.sec.gov.
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Item 1A. Risk Factors
Our operations and financial results are subject to various risks and uncertainties that could adversely
affect our business, financial condition, results of operations, cash flows, prospects and/or the trading price
of our common stock. Although the risks and uncertainties listed below are those that we consider
significant, material risks and uncertainties that are not presently known to us may also adversely affect our
business, financial condition or results of operations. In evaluating our business and an investment in our
securities, you should consider the following risk factors, in addition to the other information presented in
this report, as well as the other reports we file from time to with the SEC:
Risks Related to Our Business
The failure of our licensees to fulfill their financial obligations with respect to royalty payments under their
license agreements or to otherwise adequately produce, market and sell products bearing our brand names in
their license categories could have a material adverse effect on our business, financial condition and results of
operations.
Our revenues are almost entirely dependent on royalty payments made to us pursuant to license
agreements entered into with licensees of our brands. These license agreements often require that licensees
advance payment to us of a portion of the sales royalty payments due thereunder and, in most cases,
provide for guaranteed minimum royalty payments. The failure of our licensees to satisfy their financial
obligations under these agreements, or their inability to operate successfully or at all, could result in a
breach of an agreement, early termination of an agreement, non-renewal of an agreement or an
amendment of an agreement to reduce the guaranteed minimum royalty payments or sales royalties due
thereunder, each of which could eliminate some or all of that revenue stream. A decrease or elimination of
revenue could have a material adverse effect on our financial condition, results of operations and cash
flows.
During the term of a license agreement, our revenues and the value of our brands substantially depend
upon our licensees’ ability to maintain the quality and marketability and market acceptance of the branded
products licensed to such licensee and their failure to do so could negatively affect consumer perception of
our brands and harm our future growth and prospects. Further, the failure of our licensees to meet their
production, manufacturing and distribution requirements, or a weak economy or softness in the retail,
apparel or home goods sectors, could cause our licensees to default on their obligations to make guaranteed
minimum royalty payments to us or cause a decline in their sales and potentially decrease the amount of
royalty payments in excess of guaranteed minimum royalty payments due to us. In addition, our licensees’
inability to maintain market acceptance of our brands or our failure to monitor our licensees’ compliance
with their license agreements or take appropriate corrective action when necessary may subject our
intellectual property assets to cancellation, loss of rights or devaluation and any devaluation of our
trademarks or other intellectual property could cause a material impairment in the carrying value of such
intellectual property, potentially resulting in a charge as an expense to our results of operations. If such
developments occur or our licensees are otherwise not successful, the value and recognition of our brands,
as well as our business, financial condition and results of operations, could be materially adversely affected.
Our business depends on continued market acceptance of our brands and the products bearing these brands.
The retail industry is highly susceptible to changes in consumer preferences and continued market
acceptance of our brands and our licensees’ products, as well as market acceptance of any future products
bearing our brands and is subject to a high degree of uncertainty. In order to generate revenues and profits,
our licensees must develop product offerings that appeal to consumers. We retain rights to monitor the
products our licensees’ design and produce and may retain the right to preview and approve such products,
we cannot assure you that licensees will develop, market and sell products that appeal to consumers. Any
significant changes in consumer preferences or any inability on our licensees’ part to anticipate or react to
such changes could reduce demand for our branded products and erode the competitiveness of such
products, which would negatively affect our financial condition, results of operations and cash flows.
The continued success of our brands and branded products and market acceptance of new products
and product categories also depend on our ability to continually improve the effectiveness of our marketing
efforts. We devote significant resources and expenditures to promoting our brands and new product
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launches, but there can be no assurance as to our continued ability to effectively execute our marketing
programs. To the extent our licensees misjudge the market for our brands and branded products, or our
marketing efforts are unsuccessful, our business, results of operations and prospects will be adversely
affected.
We have incurred a substantial amount of indebtedness in connection with our acquisitions, which could
adversely affect our financial condition and results of operations.
As of December 31, 2018, we had outstanding net indebtedness of $610.8 million, as described more
fully in Note 10 to our consolidated financial statements.
Our high level of indebtedness increases the possibility that we may be unable to generate cash
sufficient to pay when due the principal of,
interest on or other amounts due in respect of such
indebtedness. In addition, we may incur additional debt from time to time to finance strategic acquisitions,
investments, joint ventures or for other purposes, subject to the restrictions contained in the documents that
govern our indebtedness. If we incur additional debt, the risks associated with our leverage, including our
ability to service debt, would increase.
Our increased level of indebtedness could have other important consequences, which include, but are
not limited to, the following:
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•
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a substantial portion of our cash flow from operations could be required to pay principal and
interest on our debt;
our interest expense could increase if interest rates increase because our borrowings generally bear
interest at floating rates;
our leverage could increase our vulnerability to general economic downturns and adverse
competitive and industry conditions, placing us at a disadvantage compared to those of our
competitors that are less leveraged;
our debt service obligations could limit our flexibility in planning for, or reacting to, changes in
our business and in the brand licensing industry;
our failure to comply with the financial and other restrictive covenants in the documents
governing our indebtedness could result in an event of default that, if not cured or waived, results
in foreclosure on substantially all of our assets; and
our level of debt may restrict us from raising additional financing on satisfactory terms to fund
strategic acquisitions, investments, joint ventures and other general corporate requirements.
We cannot be certain that our earnings will be sufficient to allow us to pay principal and interest on
our debt and meet our other obligations. If we do not have sufficient earnings, we may be required to seek
to refinance all or part of our then existing debt, sell assets, make additional borrowings or sell more
securities, none of which we can guarantee that we will be able to do and which, if accomplished, may
adversely affect us.
We are subject to a number of restrictive covenants under our debt arrangements, including customary
operating restrictions and customary financial covenants. Our business, financial condition and results of
operations may be adversely affected if we are unable to maintain compliance with such covenants.
Our outstanding debt is generally guaranteed jointly and severally by each of our domestic
subsidiaries. Our and our subsidiaries’ obligations under the August 2018 Debt Facilities (as defined in
Note 10 to our consolidated financial statements) and the associated guarantees are secured, in each case,
by first priority liens (subject, in the case of the New Amended KKR Credit Agreement, to the liens under
the New Amended BoA Credit Agreement on, and security interests in, substantially all of the present and
after acquired assets of us and each of our subsidiaries, subject to certain customary exceptions). The
August 2018 Debt Facilities contain a number of restrictive covenants, representations and warranties,
including representations relating to the intellectual property owned by us and our subsidiaries and the
status of our material license agreements. In addition, the August 2018 Debt Facilities include covenants
and events of default, including, in the case of the New Amended BoA Credit Agreement, requirements
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that we (i) maintain a positive net income (as defined), (ii) satisfy a maximum loan to value ratio (as
calculated pursuant to the New Amended BoA Credit Agreement) and (iii) satisfy a maximum consolidated
first lien leverage ratio (as calculated pursuant to the New Amended BoA Credit Amendment), and, in the
case of the New Amended KKR Credit Agreement, to satisfy (i) a maximum consolidated total leverage
ratio (as calculated pursuant to the New Amended KKR Credit Agreement) and (ii) a maximum
consolidated first lien leverage ratio (as calculated pursuant to the New Amended KKR Credit Agreement).
If our business, financial condition or results of operations are adversely affected by one or more of
the risk factors described in this Annual Report on Form 10-K or elsewhere in our filings with the SEC, we
may be unable to maintain compliance with these financial covenants. If we fail to comply with such
covenants, our lenders could demand immediate payment of amounts outstanding. Under such
circumstances, we would need to seek alternative financing sources to fund our ongoing operations and to
repay amounts outstanding and satisfy our other obligations under our existing borrowing and financing
arrangements. Such financing may not be available on favorable terms, or at all. Consequently, we may be
restricted in how we fund ongoing operations and strategic initiatives and deploy capital and in our ability
to make acquisitions. As a result, our business, financial condition and results of operations may be further
adversely affected if we are unable to maintain compliance with our debt covenants.
We or our licensees may not be able to continue to compete successfully because of intense competition within
our licensees’ markets, the strength of some of their competitors or other factors.
Our trademark licenses are for products primarily in the apparel, footwear, fashion and home
accessories markets, in which our licensees face intense competition. Competitive factors in these markets
include design, quality, price, style, name recognition, service and advertising. Changing customer
preferences and the limited availability of shelf space can adversely affect the competitive position of our
licensees’ products. Many of our licensees’ competitors have greater financial, distribution, marketing and
other resources than our licensees and have achieved significant name recognition for their brands. Our
licensees may be unable to successfully compete in the markets for their products, which would adversely
affect our revenues and cash flows, and we may not be able to continue to compete successfully with respect
to our licensing arrangements.
We and our licensees are subject to risks and uncertainties relating to operating outside of the United States,
foreign manufacturing and the price, availability and quality of raw materials, which could result in
interruptions to their operations or increase their operating costs, thereby affecting their ability to deliver goods
to the market, reducing or delaying their sales and decreasing our revenues.
We market and license our brands outside the United States, and many of our licensees operate outside
the United States. We face numerous risks in doing business outside the United States, including: (i) unusual
or burdensome foreign laws or regulatory requirements or unexpected changes to those laws or
requirements; (ii) tariffs, trade protection measures,
import or export licensing requirements, trade
embargoes, sanctions and other trade barriers; (iii) competition from foreign companies; (iv) less effective
and less predictable protection and enforcement of our intellectual property; (v) changes in the political or
economic condition of a specific country or region (including, without limitation, as a result of political
unrest), particularly in emerging markets; (vi) fluctuations in the value of foreign currency versus the
U.S. dollar and the cost of currency exchange; (vii) potentially adverse tax consequences; and (viii) cultural
differences in the conduct of business. Any one or more of such factors could impact current or future
international sales of our brands or inhibit our ability to expand internationally. In addition, our business
practices in international markets are subject to the requirements of the U.S. Foreign Corrupt Practices Act
and all other applicable anti-bribery laws, any violation of which could subject us to significant fines,
criminal sanctions and other penalties.
Further, a significant portion of the products sold by our licensees are manufactured overseas. There
are substantial risks associated with foreign manufacturing, including (i) changes in laws relating to quotas,
and the payment of tariffs and duties, (ii) fluctuations in foreign currency exchange rates, (iii) shipping
delays and (iv) international political, regulatory and economic developments. Further, our licensees may
experience fluctuations in the price, availability and quality of fabrics and raw materials used by them in
their manufactured apparel or purchased finished goods. Any of these risks could increase our licensees’
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operating costs. Our licensees also import finished products and assume all risk of loss and damage with
respect to these goods once they are shipped by their suppliers. If these goods are destroyed or damaged
during shipment, the revenues of our licensees could be reduced as a result of our licensees’ inability to
deliver or their delay in delivering their products. A reduction in the revenues generated by our licensees
would reduce the amount of our royalty revenues in excess of guaranteed minimum royalty payments and,
in extreme circumstances, result in failures to make guaranteed minimum royalty payments to us.
A substantial portion of our licensing revenue is concentrated with a limited number of licensees and retail
partners, such that the loss of a licensee or retail partner could materially decrease our revenue and cash flows.
Our licensing revenues are concentrated with a limited number of licensees and retail partners. During
the year ended December 31, 2018, one licensee represented at least 10% of net revenue, accounting for 13%
of the Company’s net revenue. During the year ended December 31, 2017, three licensees represented at
least 10% of net revenue, each accounting for 11% of the Company’s net revenue. Our revenue and cash
flows would be materially and adversely affected if any of them were to have financial difficulties affecting
their ability to make payments, elected not to renew or extend any existing license agreements or
arrangements with us or significantly reduced their sales of these licensed products under any of these
license agreements or arrangements, and we were not able to replace the revenue generated by such
licensees.
We may not be able to adequately protect our intellectual property rights, which could compromise our
competitive position and decrease the value of our brands.
We own, through our subsidiaries, U.S. federal trademark registrations and foreign trademark
registrations for our brands that are vital to the success and further growth of our business. In addition, we
own domestic, foreign and international intellectual property registrations for the technology and designs
incorporated into Martha Stewart Crafts paper punches, Heelys wheeled footwear and Gaiam yoga
products. The loss of or inability to enforce our proprietary rights could materially and adversely affect our
business and financial condition. For instance, if any third party independently develops similar products to
those marketed and distributed by our licensees or manufactures knock-offs of such products, it may harm
the reputation of our brands, decrease their value or cause a decline in our licensees’ sales and thus our
revenues. Additionally, the laws of foreign countries may provide inadequate protection for intellectual
property rights, making it difficult to enforce such rights in those countries.
We may need to bring legal claims to enforce or protect our intellectual property rights. Any litigation,
whether successful or unsuccessful, could result in substantial costs and diversions of resources and
negatively impact our business operations. In addition, notwithstanding the rights we have secured in our
intellectual property, third parties may bring claims against us or our licensees alleging that we or our
licensees have infringed on their intellectual property rights or that our or our licensees’ intellectual property
rights are not valid. Any claims against us or our licensees, with or without merit, could be time consuming
and costly to defend or litigate and therefore could adversely affect our business. In addition, to the extent
that any of our intellectual property assets is deemed to violate the proprietary rights of third parties in any
litigation or proceeding or as a result of any claim, then we and our licensees may be prevented from using
it, which could cause a breach or termination of license agreements. If our licensees are prevented from
using the intellectual property we have licensed to them, the revenues of our licensees will be reduced with
respect to those intellectual property assets, and the related royalty payments we receive could be reduced.
Litigation with respect to our intellectual property or breaches of our license agreements could result in a
judgment or monetary damages.
We depend upon the services of our key executives, including our Chief Executive Officer, Ms. Karen Murray.
If we lose the services of Ms. Murray or other key executives, we may not be able to fully implement our
business plan and future growth strategy, which would harm our business and prospects.
Our success is largely dependent upon the expertise and knowledge of our Chief Executive Officer,
Ms. Karen Murray, and other key members of the executive team, whom we rely upon to formulate our
business strategies. Our key executives’ leadership and experience in the licensing industry is important to
the successful implementation of our business and marketing strategy. We do not carry key person life
insurance covering our key executives, with the exception of Ms. Martha Stewart. The loss of the services of
our key executives could have a material adverse effect on our business prospects, financial condition,
results of operations and cash flows.
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Our results of operations may fluctuate significantly, which may make it difficult to predict our performance
and result in volatility in our stock price.
We have in the past experienced substantial variations in our revenue and results of operations from
quarter to quarter, and we expect to continue to experience such substantial variations. This variability is
affected by numerous factors, including:
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the timing of the introduction of new licensed products by our licensees;
the level of consumer acceptance of our brands and licensed products;
seasonality resulting in higher revenues in the second half of the year;
general economic and industry conditions that affect consumer spending and retailer purchasing;
the availability of viable licensees that meet our brand criteria; and
the timing of marketing expenditures.
Because of these fluctuations in our revenues, operating expenses and cash flows it may be difficult to
make period-to-period comparisons of our result of operations and liquidity and it may be difficult for
securities analysts and investors to predict our performance. As a result, our results of operations in any
particular quarter may be below the expectations of securities analysts or investors. Fluctuations in our
performance and the failure to meet analyst expectations could cause declines or volatility in our stock
price.
Demand for our brands and branded products may be materially and adversely affected by reductions in
disposable income, which in turn depends on general economic conditions and the global economy.
Our performance is subject to worldwide economic conditions and their impact on levels of consumer
spending that affect not only the ultimate consumer, but also retailers and distributors, who license our
brands. Consumer spending has fluctuated significantly and may become depressed or be subject to
deterioration in the near future. The worldwide apparel and consumer products industries are heavily
influenced by general economic cycles. Purchases of apparel, footwear and accessories tend to decline in
periods of recession or uncertainty regarding future economic prospects, as disposable income declines.
During periods of recession or economic uncertainty, our licensees may not be able to maintain or increase
sales of our branded products to existing customers, make sales to new customers, open or operate new
retail stores or maintain sales levels at existing stores as consumers may shift discretionary income spending
to other areas other than our licensee’s products. As a result, our results of operations may be adversely and
materially affected by downward trends in the United States or global economy.
The market price of our common stock has declined significantly and may be volatile, which could reduce the
demand for our common stock.
The publicly traded shares of our common stock have experienced, and may continue to experience,
significant price fluctuations, ranging between $5.20 and $0.69 during our last two fiscal years. Due to the
continued, sustained decline in our stock price during 2017, we recorded a goodwill impairment charge of
$304.1 million in the fourth quarter of 2017. See Note 9 to our consolidated financial statements for further
information on our goodwill impairment. Future decreases or volatility in our stock price could reduce
demand for our common stock, regardless of our operating performance. The trading price of our common
stock could also change significantly over short periods of time in response to write-downs or actual or
anticipated variations in our quarterly results of operations, announcements by us, our licensees or our
respective competitors, factors affecting our licensees’ markets generally or changes in national or regional
economic conditions.
Our largest stockholders control a significant percentage of our common stock and are represented on our
board of directors, which may enable such stockholders, alone or together with our other significant
stockholders, to exert influence over corporate transactions and other matters affecting the rights of our
stockholders.
As of February 28, 2019, Tengram Capital Partners Gen2 Fund, L.P. (“Tengram”) beneficially owns
approximately 11.8%, Carlyle Galaxy Holdings, L.P. (“Carlyle”) beneficially owns approximately 9.9% and
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Ms. Martha Stewart beneficially owns approximately 12.8% of our outstanding shares of common stock.
Mr. William Sweedler, chairman of our board of directors, is a principal of Tengram, Mr. Rodney Cohen is
a director and managing director of Carlyle, and Ms. Martha Stewart became a director in connection with
the closing of the Mergers. As a result, each of Tengram, Carlyle and Ms. Martha Stewart, individually or
collectively, are able to exercise substantial influence over our board of directors and matters requiring
stockholder approval, including the election of directors and approval of significant corporate actions, such
as mergers and other business combination transactions.
Circumstances may occur in which the interests of these stockholders could conflict with the interests
of our other stockholders. The voting power of these stockholders also could discourage others from
seeking to acquire control of us, which may reduce the market price of our common stock.
We may be deemed a former shell company and therefore resales of shares of our restricted common stock in
reliance on Rule 144 may be subject to additional requirements and Rule 144 may be unavailable at all if we
fail to comply with our reporting obligations.
From time to time we have issued shares of our common stock in transactions exempt from
registration requirements, and such shares are “restricted securities” within the meaning of Rule 144.
Rule 144 generally permits the resale, subject to various terms and conditions, of restricted securities after
they have been held for six months. However, one of our predecessors was a former shell company and, as a
result, securities laws also might deem us to be a former shell company. If we are deemed a former shell
company, Rule 144 may be unavailable for resales of our restricted common stock unless we have satisfied
certain reporting requirements under the Securities Exchange Act of 1934, as amended (the “Exchange
Act”), for the twelve months preceding the time of sale. However, we cannot assure you that future reports
or other materials will be filed as necessary to maintain the availability of the exemption under Rule 144. If
we are deemed a former shell company and we fail to comply with our reporting obligations under the
Exchange Act, Rule 144 will be unavailable to holders of our restricted common stock, which may limit the
holders’ ability to sell such restricted shares. In addition, because of the on-going reporting requirements
under Rule 144, restrictive legends on certificates for shares of our common stock cannot be removed
except in connection with an actual sale that is subject to an effective registration statement under, or an
applicable exemption from the registration requirements of, the Securities Act.
While we audit our licensees from time to time in the ordinary course, we otherwise rely on the accuracy of our
licensees’ retail sales reports for reporting and collecting our revenues, and if these reports are untimely or
incorrect, our revenue could be delayed or inaccurately reported.
Under our existing agreements, our licensees pay us licensing fees based in part on the retail value of
products sold. We rely on our licensees to accurately report the retail sales in collecting our license fees,
preparing our financial reports, projections, budgets, and directing our sales and marketing efforts. Our
license agreements permit us to audit our licensees. If any of our licensee reports understate the retail sales
of products they sell, we may not collect and recognize revenue to which we are entitled, or may endure
significant expense to obtain compliance.
We do not foresee paying dividends in the foreseeable future.
We have not paid dividends on our common stock and do not anticipate paying dividends in the
foreseeable future. Instead, we plan to retain any earnings to maintain and expand our existing licensing
operations, further develop our brands and finance the acquisition of additional brands.
We have a significant amount of intangible assets, including our trademarks, recorded on our balance sheet. As
a result of changes in market conditions and declines in the estimated fair value of these assets, we have been
required to write-down all of our goodwill and a portion of our other intangible assets and may be required to
record impairments of our intangible assets in the future which could adversely affect our results of operations.
As of December 31, 2018,
intangible assets represented $964.9 million, or 89.5% of our total
consolidated assets. Under current accounting principles generally accepted in the United States
(“GAAP”), indefinite-lived intangible assets are not amortized, but instead are subject to impairment
evaluation based on related estimated fair values, with such testing to be done at least annually. Our
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trademarks are reviewed for impairment whenever events or changes in circumstances indicate that the
carrying amount may not be recoverable. Any write-down of intangible assets resulting from future periodic
evaluations would, as applicable, either decrease our net income or increase our net loss and those decreases
or increases could be material. We recorded non-cash impairment charges of $17.9 million for
indefinite-lived intangible assets for certain brands in the third quarter of 2018; the impairments arose due
to reduced growth expectations and the impact of licensee transitions for these brands. Due to the
continued, sustained decline in our stock price, we recorded a goodwill impairment charge of $304.1 million
in the fourth quarter of 2017. See Note 8 and Note 9 to our consolidated financial statements for further
information on these impairment charges.
Our use of certain tax attributes may be limited.
We have significant net operating losses (“NOLs”). A valuation allowance has been provided as of
December 31, 2018 which primarily relates to state net operating losses and capital loss carryforwards. As of
December 31, 2018, we have federal NOLs available to carryforward to future periods of $188.9 million
which begin expiring in 2024 and we have state NOLs available to carryforward to future periods of
$208.2 million which begin expiring in 2019. We have foreign tax credits available to carryforward to future
periods of $0.6 million as of December 31, 2018 which begin expiring in 2019. We have experienced several
changes of ownership under Section 382 of the Internal Revenue Code of 1986, as amended (the “Code”)
which place various limitations on the use of NOLs. The limitation on NOLs is based upon a formula
provided under Section 382 of the Code that utilizes the fair market value of us and prevailing interest rates
at the time of the ownership change. An “ownership change” is generally a 50% increase in ownership over
a three-year period by stockholders who directly or indirectly own at least five percent of a company’s
stock. The limitations on the use of the NOLs under Section 382 could affect our ability to offset future
taxable income.
We may be a party to litigation in the normal course of business, which could affect our financial position and
liquidity.
From time to time, we may be made a party to litigation in the normal course of business. For example,
as the owner of a trademark, we may be named as a defendant in a lawsuit relating to a product designed
and manufactured by a licensee of that trademark. If we are alleged to have infringed the intellectual
property rights of another party, any resulting litigation could be costly and could damage our reputation.
Litigation also diverts the time and resources of management, regardless of the merits of the claim. In most
cases, our licensees under the existing license agreements are obligated to defend and indemnify us, as
licensor, and our affiliates with respect to such litigation. We also maintain insurance for certain risks, but it
is not possible to obtain insurance to protect against all possible liabilities. Although historically the
litigation involving us has not been material to our financial position or our liquidity, any litigation has an
element of uncertainty and if any such litigation were to be adversely determined and/or a licensee were to
fail to properly indemnify us and/or we did not have appropriate insurance coverage, such litigation could
affect our financial position and liquidity.
Our common stock may be delisted from the NASDAQ
On January 16, 2019, we received a letter from the Nasdaq notifying us that we were not in compliance
with Nasdaq’s requirement to maintain a minimum closing bid price of $1.00 per share, as set forth in
Nasdaq Listing Rule 5550(a)(2), because for a period of 30 consecutive business days the bid price of our
common stock had not closed at or above the minimum of $1.00 per share. On February 14, 2019, we
received a letter from Nasdaq indicating that we had regained compliance with the rule because the closing
bid price of our common stock was at or above $1.00 per share for a minimum of 10 consecutive business
days. However, we cannot assure you that the trading price of our common stock will exceed Nasdaq’s
minimum bid price in the future. If our stock price again falls below $1.00 for 30 consecutive business days,
we will receive a new notice from Nasdaq. If we fail to meet the minimum bid price and do not or cannot
otherwise regain compliance, our common stock may be delisted from Nasdaq.
Our business, financial condition and results of operations could suffer in the event of security breaches,
cyber-attacks or unauthorized disclosures of personal information.
In conducting their business, including their e-commerce business, our licensees and retail partners
obtain and transmit confidential information about their customers, including credit card information,
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through their websites and their information technology systems. If our licensees or retail partners
experience such a security breach or cyber-attack, it could adversely affect their business and operations,
including damaging their reputation and their relationships with their customers, exposing them to risks of
litigation and liability, all of which could have a material adverse effect on their ability to meet their
minimum net sales requirements and to make guaranteed minimum royalty payments to us in accordance
with the terms of their respective license agreements. We cannot assure you that our licensees and retail
partners will not experience any future security breaches, cyber-attacks or unauthorized disclosures. In
addition, as a result of recent security breaches at a number of prominent retailers, the media and public
scrutiny of information security and privacy has become more intense and the regulatory environment has
become more uncertain. As a result, our licensees and retail partners may incur significant costs to comply
with laws regarding the protection and unauthorized disclosure of personal information, which could also
negatively affect their ability to generate sales and make royalty payments to us, resulting in a material
adverse effect on our business, financial condition and results of operations.
Risks Related to Our Acquisitions
If we are unable to identify and successfully acquire additional brands or to finance the acquisition of such
brands, our rate of growth may be reduced and, even if additional trademarks are acquired, we may not realize
anticipated benefits due to integration or licensing difficulties.
A key component of our growth strategy is the acquisition of additional brands. In 2016, we acquired
GAIAM, and in 2015, we acquired Jessica Simpson, Joe’s, Martha Stewart and Emeril Lagasse and are
continually exploring new acquisition opportunities. However, we face extensive competition for new brand
acquisitions, both from other brand management companies as well as traditional consumer brand
companies, retailers and private equity groups, which could increase the price of the acquisitions and make
it more difficult for us to find suitable acquisition targets. In addition, even if we successfully acquire
additional brands or the rights to use additional brands, we may not be able to achieve or maintain
profitability levels that justify our investment in, or realize planned benefits with respect to, those additional
brands.
Although we seek to temper our acquisition risks, all acquisitions, whether they are of additional
intellectual property assets or of the companies that own them, entail numerous risks, any of which could
detrimentally affect our results of operations and/or the value of our equity. These risks include, among
others:
•
•
•
•
•
•
•
•
unanticipated costs associated with the target acquisition;
negative effects on reported results of operations from acquisition related charges and
amortization of acquired intangibles;
diversion of management’s attention from other business concerns;
the challenges of maintaining focus on, and continuing to execute, core strategies and business
plans as our brand and license portfolio grows and becomes more diversified;
inability to find suitable licensees for our newly acquired brands;
adverse effects on our existing licensing relationships, including our existing licensees terminating
their license agreements with us;
potential difficulties associated with the retention of key employees and the assimilation of any
other employees, who may be retained by us in connection with or as a result of our acquisitions;
and
risks of entering new domestic and international markets (whether it be with respect to new
licensed product categories or new licensed product distribution channels) or markets in which we
have limited prior experience.
In the event we acquire intellectual property assets or the companies that own them, our due diligence
reviews are subject to inherent uncertainties and may not reveal all potential risks. We may therefore fail to
discover or inaccurately assess undisclosed or contingent liabilities, including liabilities for which we may
15
have responsibility as a successor to the seller or the target company. In addition, as a successor, we may be
responsible for any past or continuing violations of law by the seller or the target company. Although we
generally attempt to seek contractual protections through representations, warranties and indemnities, we
cannot be sure that we will obtain such provisions in our acquisitions or that such provisions will fully
protect us from all unknown, contingent or other liabilities or costs. Finally, claims against us relating to
any acquisition may necessitate our seeking claims against the seller for which the seller may not, or may
not be able to,
the seller’s
indemnification obligations.
indemnify us or that may exceed the scope, duration or amount of
Acquiring additional brands could also have a significant effect on our financial condition and could
cause substantial fluctuations in our liquidity, cash balances and quarterly and yearly results of operations.
Acquisitions could result in the recording of significant goodwill and intangible assets on our financial
statements, the amortization or impairment of which would reduce our reported earnings in subsequent
years. We cannot make assurances with respect to the timing, likelihood or financial or business effect of
any possible transaction. Moreover, our ability to grow through the acquisition of additional brands will
also depend on the availability of capital to complete the necessary acquisition arrangements. We may elect
to pursue acquisitions through debt financing or the issuance of shares of our common stock or convertible
securities. The use of equity as transaction consideration could dilute our common stock, reduce our
earnings per share or reduce the market price of our common stock. We cannot guarantee that our
stockholders will achieve greater returns as a result of any future acquisitions we complete.
We may not realize all of the anticipated benefits of our acquisitions or those benefits may take longer to
realize than expected.
Our ability to realize the anticipated benefits of our acquisitions depends, to a large extent, on our
ability to implement changes to acquired businesses in a manner that facilitates growth opportunities and
realizes anticipated synergies. We will be required to devote significant management attention, resources
and costs to realigning the business practices and operations of acquired businesses to our brand
management model. We generally expect to benefit from operational synergies from our acquisitions
resulting from the consolidation of capabilities and elimination of redundancies, as well as greater
efficiencies from increased scale and market integration. However, this process may preclude or impede
realization of the benefits expected from acquisitions and could adversely affect current revenues and
investments in future growth, which could adversely affect our results of operations. We cannot be certain
that we will not be required to implement further realignment activities, make additions or other changes to
our workforce based on other cost reduction measures or changes in the markets and industry in which we
compete. In addition, future business conditions and events may impact our ability to continue to realize
any benefits of these initiatives. If we are not able to successfully achieve these objectives, the anticipated
benefits of our acquisitions may not be realized fully or at all or may take longer to realize than expected.
The failure to successfully integrate new businesses and operations as a result of acquisitions may adversely
affect our future results.
Businesses that we have acquired or may acquire in the future have operated historically as independent
companies. We may face significant challenges in consolidating certain businesses and functions of these
businesses, integrating their organizations, procedures, policies and operations, addressing differences in the
business cultures and retaining key personnel. The integration process and other disruptions resulting from
the business combinations mentioned above may also disrupt each company’s ongoing businesses or cause
inconsistencies in standards, controls, procedures and policies that adversely affect our relationships with
employees, business partners, customers and others with whom we have business or other dealings, or limit
our ability to achieve the anticipated benefits of the acquisitions. In addition, difficulties in integrating the
businesses mentioned above could harm our reputation.
If we are not able to successfully combine our businesses in an efficient, effective and timely manner,
the anticipated benefits and cost savings of the acquisitions may not be realized fully, or at all, or may take
longer to realize than expected, and the value of our common stock may be affected adversely.
16
Our success depends in part on the continued success of our celebrity based brands and the reputation and
popularity of those celebrities. Any adverse reactions to publicity relating to those celebrities, or the loss of
their services, could adversely affect our revenues and results of operations as well as our ability to maintain or
generate a consumer base.
We believe that maintaining and enhancing our celebrity based brands is important to our business,
financial condition and results of operations. Our celebrity based brands may be negatively impacted by a
number of factors, including the reputation of its content and products, the uniqueness and relevance of
celebrity branded content, and the reputation and popularity of those celebrities. If we fail to maintain and
enhance these brands, or if excessive expenses are incurred in an effort to do so, our business, financial
condition and results of operations could be materially and adversely affected.
Moreover, we believe our celebrities’ image, reputation, popularity and talent are material to the
success of their brand. Any repeated or sustained negative shifts in public or industry perceptions of such
celebrities could have a material adverse effect on these brands and, consequently, our business.
We may require additional capital to finance the acquisition of additional brands, and our inability to raise
such capital on beneficial terms or at all could limit our growth.
We may, in the future, require additional capital to help fund all or part of potential acquisitions. If, at
the time required, we do not have sufficient cash to finance those additional capital needs, we will need to
raise additional funds through equity and/or debt financing. We cannot guarantee that, if and when needed,
additional financing will be available to us on acceptable terms or at all. If additional capital is needed and
is either unavailable or cost prohibitive, our growth may be limited as we may need to change our business
strategy to slow the rate of, or eliminate, our expansion plans. In addition, any additional financing we
undertake could impose additional covenants upon us that restrict our operating flexibility, and, if we issue
equity securities to raise capital, our existing stockholders may experience dilution or the new securities may
have rights senior to those of our common stock.
We expect to incur transaction costs in connection with our acquisitions.
We have incurred and expect to continue to incur significant costs and expenses in connection with
past and future acquisitions, including financial advisory, legal, accounting, consulting and other advisory
fees and expenses, reorganization and restructuring costs, litigation defense costs, severance/employee
benefit-related expenses, filing fees, printing expenses and other related charges. There are also a large
number of processes, policies, procedures, operations, technologies and systems that must be integrated in
connection with our acquisitions. There are many factors beyond our control that could affect the total
amount or timing of the integration and implementation expenses. These costs and expenses could reduce
the benefits and income we expect to achieve from our acquisitions.
Item 1B. Unresolved Staff Comments
None.
Item 2. Properties
Our principal offices are located at 601 West 26th Street, 9th Floor — Suite 900, New York,
New York 10001, and our telephone number is (646) 564-2577.
We lease the following properties as of December 31, 2018:
Location
Type
New York, NY
Corporate Headquarters
New York, NY
Los Angeles, CA
Office and Showroom
Office
Square Footage
(Approximate)
82,300
10,900
4,724
Expiration Date
December 31, 2033
September 12, 2024
July 31, 2020
On February 21, 2017, we amended the lease of our corporate headquarters, which extended the lease
through December 31, 2033 and effective in February 2018,
lowered the rented square footage to
approximately 63,000 square feet of corporate office space and 7,000 square feet of other rentable space. On
January 12, 2018, we further amended the lease of our corporate headquarters, effective in February 2018,
to increase the rented square footage by approximately 12,300 square feet.
17
We believe that the facilities we utilize are well maintained, in good operating condition and adequate
to meet our current and foreseeable needs.
Item 3. Legal Proceedings
General Legal Matters
From time to time, we are involved in legal matters arising in the ordinary course of business. While we
believe that such matters are currently not material, there can be no assurance that matters arising in the
ordinary course of business for which we are, or could be, involved in litigation, will not have a material
adverse effect on our business, financial condition or results of operations. Contingent liabilities arising
from potential litigation are assessed by management based on the individual analysis of these proceedings
and on the opinion of our lawyers and legal consultants.
With respect to our outstanding legal matters, based on our current knowledge, we believe that the
amount or range of reasonably possible loss will not, either individually or in the aggregate, have a material
adverse effect on our business, financial condition or results of operations or cash flows. However, the
outcome of such legal matters is inherently unpredictable and subject to significant uncertainties. Further,
regardless of the outcome, litigation can have an adverse impact on us because of defense and settlement
costs, diversion of management resources and other factors. See Note 13 of this Form 10-K for further
information.
Item 4. Mine Safety Disclosures
Not applicable.
18
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities
Common Stock Trading
Our common stock trades on the Nasdaq Stock Market under the symbol “SQBG”. As of
February 28, 2019, there were approximately 1,223 holders of record of our common stock.
Dividends
We have not paid or declared cash distributions or dividends on our common stock during the last two
fiscal years or any subsequent interim period. We do not intend to pay cash dividends on our common
stock in the near future. We currently intend to retain all earnings, if and when generated, to finance our
operations. The declaration of cash dividends in the future will be determined by the Board based upon our
earnings, financial condition, capital requirements, contractual obligations which may prohibit the payment
of dividends, including our current or any future indebtedness, and other relevant factors. Our ability to pay
dividends on our common stock and repurchase our common stock is restricted by certain of our current
indebtedness and may be restricted or prohibited under future indebtedness.
Equity Compensation Plan
The table below sets forth the information regarding our equity compensation plans as of
December 31, 2018:
Plan category
Equity compensation plans approved by
security holders(1) . . . . . . . . . . . . . . . .
Equity compensation plans not approved
by security holders(2) . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Total
Number of securities to
be issued upon exercise of
outstanding options,
warrants and rights
(a)
Weighted-average
exercise price of
outstanding options,
warrants and rights
(b)
Number of securities
remaining available for
future issuance under
equity compensation plans
(excluding securities
reflected in column (a))
(c)
249,501
—
249,501
$12.70
N/A
—
N/A
—
(1) Consists of options to purchase our common stock issued under our 2005 Stock Incentive Plan (the
“2005 Stock Incentive Plan”) and the Sequential Brands Group, Inc. 2013 Stock Incentive
Compensation Plan (the “2013 Stock Incentive Plan”). The 2005 Stock Incentive Plan was replaced by
the 2013 Stock Incentive Plan. No new grants were granted under the 2005 Stock Incentive Plan since
August 2013, when the 2013 Stock Incentive Plan came into effect. For a description of our 2013 Stock
Incentive Plan, see Note 15 to our consolidated financial statements.
(2) Consists of warrants to purchase our common stock issued outside of the equity compensation plans
in connection with certain completed financings and acquisitions.
Recent Sales of Unregistered Securities
There were no sales of unregistered securities during the period covered by this Annual Report on
Form 10-K that were not previously disclosed in a Quarterly Report on Form 10-Q or a Current Report on
Form 8-K.
Common Stock Repurchase Programs
During the quarter ended December 31, 2018, we repurchased 5,380 shares of our common stock from
employees for income tax withholdings related to the vesting of restricted stock. We do not currently have
in place a repurchase program with respect to our common stock.
19
(a)
Total Number of
Shares (or Units)
Purchased(1)
(b)
Average Price Paid
per Share (or Unit)
(c)
Total Number of
Shares (or Units)
Purchased as Part of
Publicly Announced
Plans or Programs
(d)
Maximum Number
(or Approximate Dollar
Value) of Shares (or
Units) that May Yet Be
Purchased Under the
Plans or Programs
Period
October 1 – 31 . . . . . . . . . . .
5,380
November 1 – 30 . . . . . . . . .
December 1 – 31 . . . . . . . . .
—
—
Total
. . . . . . . . . . . . . . . . . . .
5,380
$1.69
$ —
$ —
N/A
N/A
N/A
—
N/A
N/A
N/A
—
(1) During the fourth quarter of 2018, 5,380 shares were purchased from employees for tax withholding
purposes related to the vesting of restricted stock and restricted stock units.
Stock Performance Graph
The following graph compares the yearly percentage change in the cumulative total stockholder return
on our common stock during the period beginning on December 31, 2013 and ending on December 31,
2018 with the cumulative total return on the Standard & Poor’s 500 Composite Index (“S&P 500”) and a
Custom Peer Group, which includes Carter’s Inc., Cherokee, Inc., Columbia Sportswear Company, Guess ?
Inc., Hanesbrands, Inc., Iconix Brand Group Inc., PVH Corp. and Xcel Brands Inc. The comparison
assumes that $100 was invested on December 31, 2013 in our common stock, S&P 500 and Custom Peer
Group. The stock performance shown on the graph should not be considered indicative of
future
performance.
Comparison of Cumulative Five Year Total Return
Among Sequential Brands Group, Inc., the S&P 500 index,
and a Custom Peer Group
$300
$250
$200
$150
$100
$50
$0
2013
2014
2015
2016
2017
2018
Sequential Brands Group, Inc.
S&P 500 Index
Peer Group
20
Item 6. Selected Financial Data
The following table presents our selected historical financial data for the periods indicated. The selected
historical financial data has been derived from our audited consolidated financial statements referred to
under Item 8 of this Annual Report on Form 10-K. The following selected historical financial data should
be read in conjunction with the consolidated financial statements and notes thereto that appear elsewhere in
this Annual Report on Form 10-K and in “Management’s Discussion and Analysis of Financial Condition
and Results of Operations” set forth in Item 7 of this Annual Report on Form 10-K. The historical
consolidated financial statements for Old Sequential for periods prior to the Mergers are considered to be
the historical financial statements of Sequential Brands Group, Inc. and thus, our consolidated financial
statements for fiscal 2015 reflect Old Sequential’s consolidated financial statements for the period from
January 1, 2015 through December 4, 2015 and for the fiscal year 2014 and Sequential Brand Group Inc.’s
thereafter. We have not declared dividends during the periods presented below.
Year Ended December 31,
2018
2017
2016
2015
2014
(in thousands, except share and per share data)
Consolidated Statements of Operations
Data:
Net revenue . . . . . . . . . . . . . . . . . . . . $
169,956 $
167,464 $
155,528 $
88,262 $
Operating expenses . . . . . . . . . . . . . . .
Impairment charges
. . . . . . . . . . . . . .
Loss on sale of assets . . . . . . . . . . . . . .
Income (loss) from operations
. . . . . . .
Net (loss) income . . . . . . . . . . . . . . . .
Net income attributable to
87,767
17,899
7,117
57,173
79,443
340,628
—
(252,607)
(4,978)
(181,546)
85,392
—
—
70,136
6,631
58,611
—
—
29,651
2,416
41,837
29,806
—
—
12,031
(646)
noncontrolling interest . . . . . . . . . . .
(5,506)
(4,172)
(7,452)
(5,287)
(422)
Net loss attributable to Sequential
Brands Group, Inc. and Subsidiaries. . $
(10,484) $ (185,718) $
(821) $
(2,871) $
(1,068)
Basic and diluted loss per share:
Attributable to Sequential Brands
Group, Inc. and Subsidiaries . . . . . $
(0.16) $
(2.95) $
(0.01) $
(0.07) $
(0.04)
Basic and diluted weighted average
common shares outstanding . . . . . . .
63,700,081
62,861,743
61,912,410
41,177,523
29,964,604
2018
2017
2016
2015
2014
As of December 31,
(in thousands)
Consolidated Balance Sheet Data:
Cash . . . . . . . . . . . . . . . . . . . . . . . . $
Working capital (as defined)
. . . . . . .
Intangible assets, net . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . .
Long-term debt, including current
portion . . . . . . . . . . . . . . . . . . . .
Total equity . . . . . . . . . . . . . . . . . . .
14,106 $
28,010
964,911
1,078,668
18,902 $
32,111
995,170
1,097,211
19,133 $
26,778
1,030,212
1,434,863
41,560 $
49,594
872,277
1,289,837
610,787
344,644
630,597
353,538
645,035
537,568
542,065
525,649
22,521
23,584
303,039
526,363
175,500
264,900
21
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
The following discussion and analysis should be read together with our consolidated financial
statements and related notes thereto included elsewhere in this Annual Report on Form 10-K, as well as the
disclosures about forward-looking statements in Item 1 and the section “Risk Factors” contained in
Item 1A. This discussion summarizes the significant factors affecting our consolidated operating results,
financial condition and liquidity and cash flows for the fiscal year ended December 31, 2018. Except for
historical information, the matters discussed in this Management’s Discussion and Analysis of Financial
Condition and Results of Operations are forward-looking statements that involve risks and uncertainties
and are based upon judgments concerning various factors that are beyond our control.
Licensing and Brand Management Business
We own a portfolio of consumer brands in the home, active and fashion categories, including Martha
Stewart, Jessica Simpson, AND1, Avia, Joe’s and GAIAM. We aim to maximize the value of our brands by
promoting, marketing and licensing the brands through various distribution channels, including to retailers,
wholesalers and distributors in the United States and in certain international territories. Our core strategy is
to enhance and monetize the global reach of our existing brands, and to pursue additional strategic
acquisitions to grow the scope of and diversify our portfolio of brands.
We aim to acquire well-known consumer brands with high potential for growth and strong brand
awareness. We additionally seek to diversify our portfolio by evaluating the strength of targeted brands and
the expected viability and sustainability of future royalty streams. Upon the acquisition of a brand, we
partner with leading wholesalers and retailers to drive incremental value and maximize brand equity. We
focus on certain key initiatives in our licensing and brand management business. These initiatives include:
• Maximizing the value of our existing brands by creating efficiencies, adding additional product
categories, expanding distribution and retail presence and optimizing sales through innovative
marketing that increases consumer brand awareness and loyalty;
•
•
•
Expanding through e-commerce channels;
Developing international
arrangements with leading retailers and wholesalers outside the United States; and
expansion through additional
licenses, partnerships and other
Acquiring consumer brands (or the rights to such brands) with high consumer awareness, broad
appeal and applicability to a wide range of product categories.
Our business is designed to maximize the value of our brands through license agreements with partners
that are responsible for manufacturing and distributing our licensed products and, with the exception of
our Martha Stewart brand, primarily responsible for the design of such licensed products. Our brands are
licensed for a broad range of product categories, including apparel, footwear, fashion accessories and home
goods, as well as, with respect to our Martha Stewart brand, food, wine, and a variety of media related
assets, such as magazines, books and other print and digital content. We seek to select licensees who have
demonstrated the ability to produce and sell quality products in their respective licensed categories and have
the capability to meet or exceed the minimum sales thresholds and guaranteed minimum royalty payments
that we generally require.
We license our brands to both wholesale and direct-to-retail licensees. In a wholesale license, a
wholesale supplier is granted rights (typically on an exclusive basis) to a single or small group of related
product categories for a particular brand for sale to multiple accounts within an approved channel of
distribution and territory. In a direct-to-retail license, a single retailer is granted the right (typically on an
exclusive basis) to sell branded products in a broad range of product categories through its brick and
mortar stores and e-commerce sites. As of December 31, 2018, we had approximately one-hundred
fifty licensees, with wholesale licensees comprising a significant majority.
Our license agreements typically require a licensee to pay us royalties based upon net sales and, in most
cases, contain guaranteed minimum royalties. Our license agreements also require licensees to support the
brands by either paying or spending contractually guaranteed minimum amounts for the marketing and
22
advertising of the respective licensed brands. As of February 28, 2019, we had contractual rights to receive
an aggregate of $317.9 million in minimum royalty and marketing and advertising revenue from our
licensees through the balance of the current terms of such licenses, excluding any renewals.
Items Affecting Comparability of Periods Presented
On January 1, 2018, the Company adopted ASC 606, Revenue from Contracts with Customers
(“ASC 606”) on a modified retrospective basis for all open contracts as of January 1, 2018. Under the
modified retrospective basis, results for reporting periods beginning after January 1, 2018 are presented
under the new revenue standard, while prior period amounts are not adjusted and continue to be reported
in accordance with ASC 605, Revenue Recognition (“ASC 605”). For further discussion refer to Note 2 and
5 of Notes to Consolidated Financial Statements included in this Form 10-K.
Recently Issued Accounting Standards
Refer to “Recently Issued Accounting Standards” in Note 2 of Notes to Consolidated Financial
Statements included in this Form 10-K.
Critical Accounting Policies, Judgments and Estimates
The preparation of our consolidated financial statements in conformity with GAAP requires
management to exercise its judgment. We exercise considerable judgment with respect to establishing sound
accounting policies and in making estimates and assumptions that affect the reported amounts of our assets
and liabilities, our recognition of revenues and expenses, and our disclosure of commitments and
contingencies at the date of the financial statements. On an on-going basis, we evaluate our estimates and
judgments. We base our estimates and judgments on a variety of factors, including our historical experience,
knowledge of our business and industry and current and expected economic conditions, that are believed to
be reasonable under the circumstances, the results of which form the basis for making judgments about the
carrying values of assets and liabilities that are not readily apparent from other sources. We periodically
re-evaluate our estimates and assumptions with respect to these judgments and modify our approach when
circumstances indicate that modifications are necessary. While we believe that the factors we evaluate
provide us with a meaningful basis for establishing and applying sound accounting policies, we cannot
guarantee that the results will always be accurate. Since the determination of these estimates requires the
exercise of judgment, actual results could differ from such estimates.
A description of significant accounting policies that require us to make estimates and assumptions in
the preparation of our consolidated financial statements is as follows:
Revenue Recognition. We recognize revenue in accordance with ASC 606, which became effective as
of January 1, 2018 (See Note 2 and 5 in the Form 10-K for impact of adoption and other related
disclosures). ASC 606 requires a five-step approach to determine the appropriate method of revenue
recognition for each contractual arrangement:
Step 1:
Identify the Contract(s) with a Customer
Step 2:
Identify the Performance Obligation(s) in the Contract
Step 3: Determine the Transaction Price
Step 4: Allocate the Transaction Price to the Performance Obligation(s) in the Contract
Step 5: Recognize Revenue when (or as) the Entity Satisfies a Performance Obligation
We have entered into various license agreements for our owned trademarks. Under ASC 606, our
agreements are generally considered symbolic licenses, which contain the characteristics of a right-to-access
license since the customer is simultaneously receiving the intellectual property (“IP”) and benefiting from it
throughout
inception and determine the
performance obligation(s) and appropriate revenue recognition method. As part of this process, we apply
judgments based on historical trends when estimating future revenues and the period over which to
recognize revenue.
the license period. We assess each license agreement at
23
We generally recognize revenue for license agreements under the following methods:
1. Licenses with guaranteed minimum royalties (“GMRs”): Generally, guaranteed minimum royalty
payments (fixed revenue) are recognized on a straight-line basis over the term of the contract, as
defined in each license agreement.
2. Licenses with both GMRs (fixed revenue) and earned royalties (variable revenue): Earned
royalties in excess of fixed revenue are only recognized when we are reasonably certain that the
guaranteed minimum payments for the period, as defined in each license agreement, will be
exceeded. Additionally, we have categorized certain contracts as variable when there is a history
and future expectation of exceeding GMRs. We recognize income for these contracts during the
period corresponding to the licensee’s sales.
3. Licenses that are sales-based only or earned royalties: Earned royalties (variable revenue) are
recognized as income during the period corresponding to the licensee’s sales.
Payments received as consideration for the grant of a license or advanced royalty payments are
recorded as deferred revenue at the time payment is received and recognized into revenue under the methods
described above.
Contract assets represent unbilled receivables and are presented within accounts receivable, net on the
consolidated balance sheets. Contract liabilities represent unearned revenues and are presented within the
current portion of deferred revenue on the consolidated balance sheets.
We disaggregate revenue into two categories: licensing agreements and other, which is comprised of
revenue from sources such as editorial content for books, television, sales commissions and vendor
placement commissions.
With respect to editorial content for books, we receive advance payments from our publishers and
recognize revenue when manuscripts are delivered to and accepted by the publishers. Revenue is also earned
from book publishing when sales on a unit basis exceed the advanced royalty.
Television sponsorship revenues are generally recorded ratably across the period when new episodes
initially air. Revenue from media content is recognized at a point in time, when the content is delivered and
accepted.
Commission revenues and vendor placement commission revenues are recorded in the period the
commission is earned.
We entered into a transaction with a media company for which we receive advertising credits as part of
the consideration exchanged. These transactions are recorded at the estimated fair value of the advertising
credits received, as their fair value is deemed more readily determinable than the fair value of the trademark
licensing right provided by us, in accordance with ASC 845, Nonmonetary Transactions. The fair value of
the advertising credits are recorded as revenue and in other assets when earned, and expensed when the
advertising credits are utilized. We recorded revenue of $3.7 million for each year ended December 31, 2018
and 2017 related to the advertising credits. We recorded $1.3 million of expense related to the advertising
credits utilized for the year ended December 31, 2018. We did not record any expense related to the
advertising credits for the year ended December 31, 2017 as they had not yet been utilized.
Goodwill and Intangible Assets. Goodwill
is tested for impairment at the reporting unit level
(operating segment or one level below an operating segment) on an annual basis (on October 1st) and
between annual tests if an event occurs or circumstances change that would more likely than not reduce the
fair value of a reporting unit below its carrying value. The Company considered its market capitalization
and the carrying value of its assets and liabilities, including goodwill, when performing its goodwill
impairment test. In evaluating goodwill for impairment, we first assessed qualitative factors to determine
whether it was more likely than not that the fair value of a reporting unit was less than its carrying amount.
Qualitative factors considered included, for example, macroeconomic and industry conditions, overall
financial performance, and other relevant entity-specific events. If we bypassed the qualitative assessment,
or concluded that it was more likely than not that the fair value of a reporting unit was less than its carrying
value, we then performed a quantitative goodwill impairment test to identify potential goodwill impairment
24
and measure the amount of goodwill impairment to be recognized, if any. If the carrying value of the
reporting unit’s goodwill exceeded the implied fair value of the goodwill, an impairment loss was recognized
in the amount of that excess, not to exceed the carrying amount of goodwill. See Note 2 — Summary of
Significant Accounting Policies in Notes to our Consolidated Financial Statements for further information.
Intangible assets represent trademarks, customer agreements and patents related to our brands and a
favorable lease. Finite-lived intangible assets are amortized on a straight-line basis over the estimated useful
lives of the assets. Indefinite-lived intangible assets are not amortized, but instead are subject to impairment
evaluation. The carrying value of intangible assets and other finite-lived assets is reviewed for impairment
whenever events or changes in circumstances indicate that the carrying amount of an asset may not be
recoverable. Indefinite-lived intangible assets are tested for impairment on an annual basis (on October 1st)
and between annual tests if an event occurs or circumstances change that indicate that the carrying amount
of the indefinite-lived intangible asset may not be recoverable.
When conducting our impairment assessment of indefinite-lived intangible assets, we initially perform
a qualitative evaluation of whether it is more likely than not that the asset is impaired. If it is determined by
a qualitative evaluation that it is more likely than not that the asset is impaired, we then test the asset for
recoverability. Recoverability of assets to be held and used is measured by a comparison of the carrying
amount of the asset to its future discounted net cash flows. If the carrying amount of such assets are
considered to be impaired, the impairment to be recognized is measured by the amount by which the
carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at
the lower of the carrying amount or fair value less costs to sell.
Assumptions used in our fair value estimates are as follows: (i) discount rates; (ii) projected annual
revenue growth rates; and (iii) projected long-term growth rates. Our estimates also factor in economic
conditions and expectations of management which may change in the future based on period-specific facts
and circumstances.
Due to the identification of impairment indicators during the quarter ended September 30, 2018,
specifically the impairment of certain tradenames due to reduced growth expectations and the impact of
licensee transitions for these brands, we performed impairment testing of our indefinite-lived assets at
September 30, 2018, which replaced our October 1st annual test. As a result of our testing, we recorded a
non-cash impairment charge of $17.9 million relating to our indefinite-lived intangible assets during the
quarter ended September 30, 2018.
Due to the identification of impairment indicators during the quarter ended September 30, 2017,
specifically the impairment of certain tradenames due to reduced contractual minimums or reduced sales
forecasts in key distribution channels, we performed impairment testing of our goodwill and indefinite-lived
assets at September 30, 2017, which replaced our October 1st annual test. As a result of our testing, we
recorded a non-cash impairment charge of $36.5 million relating to our indefinite-lived intangible assets
during the quarter ended September 30, 2017.
Due to the identification of impairment indicators during the year ended December 31, 2017, we
performed impairment testing of our goodwill and indefinite-lived assets during the fourth quarter of 2017.
As a result of our testing, we recorded a non-cash goodwill impairment charge of $304.1 million during the
fourth quarter of 2017.
Income Taxes. Current income taxes are based on the respective periods’ taxable income for federal,
foreign and state income tax reporting purposes. Deferred tax liabilities and assets are determined based on
the difference between the financial statement and income tax bases of assets and liabilities, using statutory
tax rates in effect for the year in which the differences are expected to reverse. In accordance with
ASU No. 2015-17 “Balance Sheet Classification of Deferred Taxes”, all deferred income taxes are reported
and classified as non-current. A valuation allowance is required if, based on the weight of available
evidence, it is more likely than not that some portion or all of the deferred tax assets will not be realized.
Management considers the scheduled reversal of deferred income tax liabilities, projected future taxable
income, and tax planning strategies in making this assessment. Based on consideration of these items and
tax provisions under the Tax Act, primarily the new limitation on interest expense deductions, management
had determined that enough certainty existed to warrant the release of the valuation allowance recorded
against substantially all of the Company’s deferred tax assets as of December 31, 2017. See Note 16 to our
consolidated financial statements for further information on the release of our valuation allowance.
25
We apply the FASB guidance on accounting for uncertainty in income taxes. The guidance clarifies the
accounting for uncertainty in income taxes recognized in an enterprise’s financial statements in accordance
with other authoritative GAAP and prescribes a recognition threshold and measurement process for
financial statement recognition and measurement of a tax position taken or expected to be taken in a tax
return. The guidance also addresses derecognition, classification, interest and penalties, accounting in
interim periods, disclosure and transition. During the years ended December 31, 2018 and 2017, the
Company did not have any reserves or accrued interest and penalties recorded through current income tax
expense in accordance with ASC 740, Income Taxes (“ASC 740”). Interest and penalties related to uncertain
tax positions, if any, are recorded in income tax expense. Tax years that remain open for assessment for
federal and state tax purposes include the years ended December 31, 2015 through December 31, 2018.
Stock-Based Compensation. We account for stock-based compensation under ASC Topic 718,
Compensation — Stock Compensation, which requires companies to measure and recognize compensation
expense for all stock-based payments at fair value. Compensation cost for restricted stock is measured using
the quoted market price of our common stock at the date the common stock is granted. For restricted stock
and restricted stock units, for which restrictions lapse with the passage of time (“time-based restricted
stock”), compensation cost is recognized on a straight-line basis over the period between the issue date and
the date that restrictions lapse. Time-based restricted stock is included in total shares of common stock
outstanding upon the lapse of applicable restrictions. For restricted stock, for which restrictions are based
on performance measures (“performance stock units” or “PSUs”), restrictions lapse when those
performance measures have been deemed achieved. Compensation cost for PSUs is recognized on a
straight-line basis during the period from the date on which the likelihood of the PSUs being earned is
deemed probable and (x) the end of the fiscal year during which such PSUs are granted or (y) the date on
which awards of such PSUs may be approved by the compensation committee of the Company’s board of
directors (the “Compensation Committee”) on a discretionary basis, as applicable. PSUs are included in
total common stock outstanding upon the lapse of applicable restrictions. PSUs are included in total
diluted common stock outstanding when the performance measures have been deemed achieved but the
PSUs have not yet been issued.
At each subsequent reporting period prior to the lapse of restrictions on warrants, time-based
restricted stock and PSUs granted to non-employees, the Company remeasures the aggregate compensation
cost of such grants using the Company’s fair value at the end of such reporting period and revises the
straight-line recognition of compensation cost in line with such remeasured amount.
Reportable Segment. An operating segment, in part, is a component of an enterprise whose operating
results are regularly reviewed by the chief operating decision maker (the “CODM”) to make decisions about
resources to be allocated to the segment and assess its performance. Operating segments may be aggregated
only to a limited extent. Our CODM, the Chief Executive Officer, reviews financial information presented
on a consolidated basis, accompanied by disaggregated information about revenues for purposes of making
operating decisions and assessing financial performance. Accordingly, we have determined that we have a
single operating and reportable segment. In addition, we have no foreign operations or any assets in foreign
locations. Nearly all of our operations consist of a single revenue stream, which is the licensing of our
trademark portfolio, with additional revenues derived from television, book, café operations and certain
commissions.
26
Results of Operations
Comparison of the Years Ended December 31, 2018 and 2017
The following table summarizes our results of operations for the years indicated and is derived from
our consolidated financial statements:
Year Ended December 31,
Better/(Worse)
2018
2017
(Dollars)
(Percentage)
(in thousands, except percentages)
Net revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $169,956 $ 167,464 $
2,492
1.5%
Operating expenses
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on sale of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
87,767
17,899
7,117
79,443
(8,324)
(10.5)%
340,628
322,729
94.7%
— (7,117)
(100.0)%
Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . . . .
57,173
(252,607) 309,780
122.6%
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
693
1,583
890
Interest expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
62,152
59,891
(2,261)
Loss before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .
(5,672)
(314,081) 308,409
Benefit from income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .
(694)
(132,535) 131,841
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . . . . . . . .
(4,978)
(5,506)
(181,546) 176,568
(1,334)
(4,172)
56.2%
(3.8)%
98.2%
99.5%
97.3%
(32.0)%
Net loss attributable to Sequential Brands Group, Inc. and
Subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ (10,484) $(185,718) $175,234
94.4%
Net Revenue. The year-over-year changes in net revenue were primarily driven by revenue earned for
facilitating certain distribution arrangements and rights transfer fees included in 2018, increased revenues
for GAIAM, Ellen Tracy and AND1 offset by decreases in revenue for Avia, Nevados, William Rast, and
Jessica Simpson, the expiration of legacy contracts for the Martha Stewart brand and the absence of FUL
and Revo revenue due to the sale of the trademarks during the first half of 2018. The year-to-date impact of
ASC 606 in 2018 resulted in lower revenue across all brands of $3.5 million.
Operating expenses. Operating expenses increased $8.3 million for the year ended December 31, 2018
to $87.7 million compared to $79.4 million for the year ended December 31, 2017. This increase was
primarily driven by increased advertising costs of $7.0 million, increased settlement fees of $4.0 million
related to a $4.2 million settlement with a licensee as part of a strategic shift to a direct-to-retail license in
the third quarter of 2018, legal costs of $4.4 million related to a $3.2 million accrual for a legacy litigation
settlement claim, third-party fees related to debt refinancing of $1.2 million expensed in accordance with
ASC 470 — Debt, partially offset by the absence of $6.7 million severance costs in connection with the
Company’s CEO transition, decreased production fees of $1.1 million driven by $1.0 million of expenses
related to Martha & Snoop’s Potluck Dinner Party show and decreased rent expense of $0.5 million.
Impairment charges. During the year ended December 31, 2018, the Company recorded non-cash
impairment charges of $17.9 million for indefinite-lived intangible assets related to the trademarks of two
of the Company’s brands: Ellen Tracy and Caribbean Joe. Fair value for each trademark was determined
based on the income approach using estimates of future discounted cash flows. The impairments arose due
to reduced growth expectations and the impact of licensee transitions for these brands. During the year
ended December 31, 2017, we recorded non-cash impairment charges of $304.1 million related to our
goodwill and $36.5 million for indefinite-lived intangible assets related to the trademarks of five of our
non-core brands: Caribbean Joe, Revo, Franklin Mint, Nevados, and FUL. Fair value for each trademark
was determined based on estimates of future discounted cash flows. The trademark impairments arose due
to reduced contractual minimums or reduced sales forecasts in key distribution channels for these brands.
The goodwill impairment was triggered in the fourth quarter of 2017 by the continued decline of our stock
price and the related decline in our market capitalization. During the fourth quarter of 2017, our stock
price and market capitalization declined approximately 41%, consistent with the decline in market
capitalization of similar companies in our sector.
27
Loss on sale of assets. During the year ended December 31, 2018, the Company recorded a loss on
sale of assets of $7.1 million related to the sale of the Revo trademark on April 19, 2018, recognized during
the first quarter of 2018, and the FUL trademark on May 30, 2018, recognized during the second quarter of
2018.
Other expense. Other expense during the year ended December 31, 2018 consists of immaterial items.
Other expense during the year ended December 31, 2017 consisted of a $1.9 million loss recorded in
connection with the sale of equity securities and other immaterial
items partially offset by MSLO
pre-acquisition sales tax refunds of $0.1 million and other immaterial items.
Interest expense, net. The year-over-year increase in net interest expense of $2.3 million is primarily
due to an increase in interest incurred under our loan agreements. Interest expense, net during the year
ended December 31, 2018 includes interest incurred under our loan agreements of $57.1 million, non-cash
interest related to the amortization of deferred financing costs of $4.5 million, the expensing of $0.1 million
of deferred financing costs as a result of a partial extinguishment of the Amended BoA Credit Agreement
in accordance with ASC 470 — Debt in connection with the Company’s entry into the New Amended BoA
Credit Agreement and non-cash interest of $0.5 million related to the accretion of the present value of
guaranteed contractual payments assumed through certain of the Company’s acquisitions and certain other
payment arrangements. Interest expense, net during the year ended December 31, 2017 includes interest
incurred under our loan agreements of $55.1 million, non-cash interest related to the amortization of
deferred financing costs of $3.9 million and non-cash interest of $0.9 million related to the accretion of the
present value of guaranteed contractual payments assumed through certain of the Company’s acquisitions.
Income taxes. The benefit for income taxes for the year ended December 31, 2018 differs from the
statutory rate primarily for additional tax benefit attributable to noncontrolling interest offset by
non-deductible compensation and an increase in the valuation allowance on state tax attributes. The benefit
from income taxes for the year ended December 31, 2017 primarily represents a tax benefit recognized due
to the decrease in deferred tax liabilities as a result of the reduction in the future corporate tax rate from
35% to 21% and the release of the valuation allowance recorded against substantially all of the Company’s
deferred tax assets prior to December 31, 2017, offset by the non-tax deductible goodwill impairment.
Noncontrolling interest. Noncontrolling interest for the year ended December 31, 2018 represents net
income allocations of $5.6 million to With You, Inc., a member of With You LLC (the partnership between
us and Jessica Simpson), $0.6 million to Elan Polo International, Inc., a member of DVS LLC, and a
noncontrolling interest loss allocation of $0.7 million to JALP, LLC, a member of FUL IP Holdings, LLC
(“JALP, LLC”). Noncontrolling interest for the year ended December 31, 2017 represents net income
allocations of $5.8 million to With You, Inc., a member of With You LLC (the partnership between us and
Jessica Simpson), $0.6 million to Elan Polo International, Inc., a member of DVS LLC, and a
noncontrolling interest loss allocation of $2.2 million to JALP, LLC.
28
Comparison of the Years Ended December 31, 2017 and 2016
The following table summarizes our results of operations for the periods indicated and is derived from
our consolidated financial statements:
Year Ended December 31,
2017
2016
Better/(Worse)
(Dollars)
Change
(Percentage)
(in thousands, except percentages)
Net revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 167,464 $155,528
$ 11,936
Operating expenses
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
79,443
85,392
5,949
Impairment charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
340,628
— (340,628)
(Loss) income from operations
. . . . . . . . . . . . . . . . . . . . .
(252,607)
70,136
(322,743)
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,583
3,810
Interest expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
59,891
50,538
2,227
(9,353)
7.7%
7.0%
(100.0)%
(460.2)%
58.5%
(18.5)%
(Loss) income before income taxes . . . . . . . . . . . . . . . . . . .
(314,081)
15,788
(329,869)
(2,089.4)%
(Benefit from) provision for income taxes . . . . . . . . . . . . . .
(132,535)
Net (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(181,546)
9,157
6,631
(141,692)
(1,547.4)%
(188,177)
(2,837.8)%
Net income attributable to noncontrolling interests . . . . . . .
(4,172)
(7,452)
3,280
44.0%
Net loss attributable to Sequential Brands Group, Inc. and
Subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(185,718) $
(821) $(184,897)
(22,521.0)%
Net Revenue. The increase in net revenue for the year ended December 31, 2017 as compared to the
year ended December 31, 2016 is primarily attributable to the acquisition of GAIAM, Inc. during the
third quarter of 2016 and increased revenues in the Avia, Joe’s, and Ellen Tracy brands offset by decreased
revenues in the Martha Stewart brand. Net revenue for the year ended December 31, 2017 consists primarily
of licensing revenue earned from our license agreements relating to the Martha Stewart, Jessica Simpson,
GAIAM, Avia, AND1, Joe’s and Ellen Tracy brands. Net revenue for the year ended December 31, 2016
consists primarily of licensing revenue earned from our license agreements relating to the Martha Stewart,
Jessica Simpson, Avia, AND1, GAIAM, Ellen Tracy and Joe’s brands.
Operating expenses. Operating expenses decreased $5.9 million for the year ended December 31, 2017
to $79.4 million compared to $85.4 million for the year ended December 31, 2016. This decrease was
primarily driven by a decrease in restructuring costs of $3.2 million, stock-based compensation costs of
$1.8 million, professional fees of $3.2 million, deal advisory costs of $3.0 million, advertising costs of $2.8
million, and rent costs of $1.7 million, partially offset by increased stock-based compensation and
severance of $6.7 million in connection with the Company’s CEO transition, increased compensation costs
of $1.2 million, $1.0 million of higher expenses related to the Martha & Snoop’s Potluck Dinner Party show,
and increased contributions of $0.9 million.
Impairment charges. During the year ended December 31, 2017 we recorded non-cash impairment
charges of $304.1 million related to our goodwill and $36.5 million for indefinite-lived intangible assets
related to the trademarks of five of our non-core brands: Caribbean Joe, Revo, Franklin Mint, Nevados, and
FUL. Fair value for each trademark was determined based on estimates of future discounted cash flows.
The trademark impairments arose due to reduced contractual minimums or reduced sales forecasts in key
distribution channels for these brands. The goodwill impairment was triggered in the fourth quarter of 2017
by the continued decline of our stock price and the related decline in our market capitalization. During the
fourth quarter of 2017, our stock price and market capitalization declined approximately 41%, consistent
with the decline in market capitalization of similar companies in our sector.
Other expense. Other expense during the year ended December 31, 2017 consists of a $1.9 million
loss recorded in connection with the sale of equity securities and other immaterial items partially offset by
MSLO pre-acquisition sales tax refunds of $0.1 million and other immaterial items. Other expense during
the year ended December 31, 2016 consists of the impairment of our equity securities of $4.4 million
partially offset by other immaterial items.
29
Interest expense, net. The year-over-year increase in net interest expense of $9.4 million is primarily
due to an increase in interest incurred under our loan agreements. Interest expense, net during the year
ended December 31, 2017 includes interest incurred under our loan agreements of $55.1 million, non-cash
interest related to the amortization of deferred financing costs of $3.9 million and non-cash interest of
$0.9 million related to the accretion of the present value of guaranteed contractual payments assumed
through certain of the Company’s acquisitions. Interest expense during the year ended December 31, 2016
includes interest incurred under our loan agreements and interest rate caps of $46.2 million, non-cash
interest related to the amortization of deferred financing costs of $2.8 million and the write-off of $0.3
million of deferred financing costs as a result of an extinguishment a portion of the BoA Credit Agreement
in accordance with ASC 470 — Debt in connection with the Company’s entry into the Amended BoA
Credit Agreement. Additionally, we expensed non-cash interest of $1.2 million related to the accretion of
the present value of guaranteed contractual payments assumed through certain of
the Company’s
acquisitions in 2015.
Income taxes. The benefit from income taxes for the year ended December 31, 2017 primarily
represents a tax benefit recognized due to the decrease in deferred tax liabilities as a result of the reduction
in the future corporate tax rate from 35% to 21% and the release of the valuation allowance recorded
against substantially all of the Company’s deferred tax assets prior to December 31, 2017, offset by the
non-tax deductible goodwill impairment. The provision for income taxes for the year ended December 31,
2016 represents the non-cash deferred tax expense created by the amortization of certain acquired
trademarks for tax but not book purposes and taxes for state, local and foreign jurisdictions. The 2016
effective tax rate differed from the statutory tax rate primarily due to benefits from taxes attributable to
noncontrolling interest, changes in valuation allowance, change in state tax rates and a reversal of
unrecognized tax benefits.
Noncontrolling interest. Noncontrolling interest for the year ended December 31, 2017 represents net
income allocations of $5.8 million to With You, Inc., a member of With You LLC (the partnership between
us and Jessica Simpson), $0.6 million to Elan Polo International, Inc., a member of DVS LLC, and a
noncontrolling interest loss allocation of $2.2 million to JALP, LLC, a member of FUL IP Holdings, LLC.
Noncontrolling interest for the year ended December 31, 2016 represents net income allocations of
$6.5 million to With You, Inc., a member of With You LLC (the partnership between us and Jessica
Simpson), $0.6 million to Elan Polo International, Inc., a member of DVS LLC, and $0.4 million to JALP,
LLC, a member of FUL IP Holdings, LLC.
Liquidity and Capital Resources
Liquidity
As of December 31, 2018, we had cash on hand, including restricted cash, of $16.1 million and a net
working capital balance (defined below) of $28.0 million. Additionally, we had outstanding debt obligations
under our loan agreements of $634.9 million excluding $24.1 million of deferred financing fees. As of
December 31, 2017, we had cash on hand, including restricted cash, of $20.4 million and a net working
capital balance (defined below) of $32.1 million. Additionally, we had outstanding debt obligations under
our loan agreements of $644.7 million excluding $14.1 million of deferred financing fees. Net working
capital is defined as current assets minus current liabilities, excluding restricted cash and discontinued
operations. We believe that cash from operations and our currently available cash (including available
borrowings under our existing financing arrangements) will be sufficient to satisfy our anticipated working
capital requirements for the foreseeable future and at least twelve months from the date of filing this
Form 10-K. Overall, we do not expect any negative effects to our funding sources that would have a
material effect on our liquidity. We intend to continue financing future brand acquisitions through a
combination of cash from operations, bank financing and the issuance of additional equity and/or debt
securities. See Note 10 of Notes to Consolidated Financial Statements included in this Form 10-K for a
description of certain financing transactions consummated by us. There are no material capital expenditure
commitments as of December 31, 2018.
30
Cash Flows from Continuing Operations
Cash flows from continuing operations for operating, financing and investing activities for the years
ended December 31, 2018, 2017 and 2016 are summarized in the following table:
Year Ended December 31,
2018
2017
2016
(in thousands)
Operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 32,900 $ 28,210 $ 43,038
Investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(172)
2,863
(151,367)
Financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(37,023)
(31,294)
87,423
Net decrease in cash and restricted cash . . . . . . . . . . . . . . . . . . . . . . . . $ (4,295) $
(221) $ (20,906)
Operating Activities
Net cash provided by operating activities from continuing operations increased $4.7 million to
$32.9 million for the year ended December 31, 2018 as compared to net cash provided by operations of
$28.2 million for the year ended December 31, 2017. The $4.7 million increase was primarily attributable to
a decrease in net loss of $176.6 million, increases in accounts receivable of $6.2 million, other liabilities of
$6.7 million and accounts payable and accrued expenses of $5.7 million, offset by decreases in non-cash
items of $187.8 million, in prepaid expenses and other assets of $1.6 million, and in deferred revenue of
$1.1 million on a year-over-year basis.
Investing Activities
Net cash used in investing activities decreased $3.1 million to $0.2 million for the year ended
December 31, 2018 compared to net cash provided by investing activities of $2.9 million for the year ended
December 31, 2017. This decrease is driven primarily by $4.2 million of cash used for purchases of property
and equipment during the year ended December 31, 2018 compared to $3.1 million during the year ended
December 31, 2017. The increase in cash used for purchases of property and equipment was primarily
related to leasehold improvements as we reconfigured and reduced our office space at the Company’s
headquarters. During the year ended December 31, 2018, we sold the FUL and Revo trademarks and
received cash proceeds of $4.4 million. During the year ended December 31, 2017, we sold equity securities
for $5.8 million.
Financing Activities
Net cash used in financing activities for the year ended December 31, 2018 amounted to $37.0 million
compared to $31.3 million for the year ended December 31, 2017. During the year ended December 31,
2018, we made principal payments of $28.9 million under our loan agreements in accordance with
contractual terms and $6.7 million of distributions to certain noncontrolling interest partners. In addition,
we received loan proceeds as part of our debt refinancing of $107.6 million, made prepayments of
$88.6 million under the Amended FS/KKR Credit Agreement, and paid $14.6 million of related lender and
third-party fees during the year ended December 31, 2018. During the year ended December 31, 2017, we
made principal payments of $28.3 million under our loan agreements in accordance with contractual terms
and $7.4 million of distributions to certain noncontrolling interest partners. During the year ended
December 31, 2018, we repurchased common stock from employees for tax withholding purposes related to
the vesting of restricted stock of $2.4 million as compared to $1.2 million during the year ended
September 30, 2017.
Debt
As of December 31, 2018, we were party to the First Amendment to the Third Amended and Restated
First Lien Credit Agreement with Bank of America, N.A. as administrative and collateral agent (the “New
Amended BoA Credit Agreement”) and the First Amendment to the Third Amended and Restated Credit
Agreement with Wilmington Trust, National Association as administrative agent and collateral agent (the
“New Amended FS/KKR Credit Agreement”), referred to as our loan agreements. Refer to Note 10 of
31
Notes to Consolidated Financial Statements in this Form 10-K for a discussion of our borrowings and the
terms of these debt facilities. As of December 31, 2018 and 2017, our long-term debt, including current
portion, was $634.9 million and $644.7 million, excluding $24.1 million and $14.1 million of deferred
financing fees, respectively. As of December 31, 2018, we had no availability under the current revolving
credit facility (the “Revolving Credit Facility”). We may request an increase in (i) the Revolving Credit
Facility and Tranche A Loans as would not cause the consolidated first lien leverage ratio, determined on a
pro forma basis after giving effect to any such increase, to exceed 2.80:1.00 and (ii) the Tranche A-1 Loans,
as would not cause the consolidated first lien leverage ratio, determined on a pro forma basis after giving
effect to any such increase, to exceed (a) with respect to any increase, the proceeds of which will be used
solely to finance an acquisition, 3.00:1.00 and (b) with respect to any other increase, 2.90:1.00, subject to
the satisfaction of certain conditions in the New Amended BoA Credit Agreement. We may request one or
more additional term loan facilities or the increase of term loan commitments under the New Amended FS/
KKR Credit Agreement as would not cause the consolidated total leverage ratio, determined on a pro
forma basis after giving effect to any such addition and increase, to exceed 6.00:1.00, subject to the
satisfaction of certain conditions in the New Amended FS/KKR Credit Agreement. We made $28.9 million
of principal repayments under our loan agreements during the year ended December 31, 2018.
Contractual Obligations
Our material contractual obligations as of December 31, 2018 are summarized as follows:
Contractual Obligations
Payments Due by Period
Total
Less than
1 Year
1 – 3 Years 4 – 5 Years
(in thousands)
After
5 Years
Operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 89,292 $ 6,481 $12,647 $ 12,539 $ 57,626
—
Guaranteed payments in connection with acquisitions . .
3,000
4,202
1,202
—
Long-term debt obligations:
Term Loans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revolving Loan . . . . . . . . . . . . . . . . . . . . . . . . . . .
519,850
115,000
28,300
—
56,600
166,600
— 115,000
268,350
—
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $728,344 $37,781 $70,449 $294,139 $325,976
Future Capital Requirements
We believe cash on hand and cash from operations will be sufficient to meet our capital requirements
for the twelve months following the filing of this Form 10-K. We intend to continue financing future brand
acquisitions through a combination of cash from operations, bank financing and the issuance of additional
equity or debt securities. The extent of our future capital requirements will depend on many factors,
including our results of operations and growth through the acquisition of additional brands, and we cannot
be certain that we will be able to obtain additional financing in sufficient amounts or on acceptable terms in
the near future, if at all.
Off-Balance Sheet Arrangements
At December 31, 2018 and 2017, we did not have any relationships with unconsolidated entities or
financial partnerships, such as entities often referred to as structured finance or special purpose entities,
which would have been established for the purpose of facilitating off-balance sheet arrangements or other
contractually narrow or limited purposes. As a result, we are not exposed to any financing, liquidity, market
or credit risk that could arise if we had engaged in such relationships.
Recent Accounting Pronouncements
See Note 2 to our consolidated financial statements for a full description of recent accounting
pronouncements including the respective expected dates of adoption and effects on financial conditions and
results of operations.
32
Item 7A. Quantitative and Qualitative Disclosures about Market Risk
We limit exposure to foreign currency fluctuations by requiring payment under the majority of our
licenses to be denominated in U.S. dollars. One of our licenses is denominated in Canadian dollars. If there
were an adverse change in the exchange rate from Canadian to U.S. dollars of 10%, the expected effect on
net income would be immaterial.
Our earnings may also be affected by changes in LIBOR interest rates as a result of our loan
agreements. As further discussed in Note 10 to our consolidated financial statements, we have entered into
interest rate swaps and interest rate caps to mitigate the effects of a change in LIBOR interest rates. An
increase in LIBOR interest rates of one percent affecting the loan agreements would not have had a
material effect on our results of operations during the years ended December 31, 2018, 2017 and 2016.
Item 8. Financial Statements and Supplementary Data
The financial statements and supplementary data required to be submitted in response to this Item 8
are set forth after Part IV, Item 15 of this Annual Report on Form 10-K and are incorporated by reference
into this Item 8.
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None.
Item 9A. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
Our management, under the supervision and with the participation of our Chief Executive Officer and
Chief Financial Officer, evaluated the effectiveness of the design and operation of our disclosure controls
and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act) as of December 31, 2018,
the end of the period covered by this report. Based on, and as of the date of such evaluation, the Chief
Executive Officer and the Chief Financial Officer have concluded that our disclosure controls and
procedures were effective as of December 31, 2018 such that the information required to be disclosed in our
reports filed or submitted to the SEC under the Exchange Act is recorded, processed, summarized and
reported within the time periods specified in the SEC’s rules and forms, and is accumulated and
communicated to our management, including our principal executive officer and principal financial officer,
as appropriate, to allow timely decisions regarding required disclosure.
Management’s Annual Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over
financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act). Our internal
control over financial reporting is a process designed under the supervision of our Chief Executive Officer
and Chief Financial Officer to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of our financial statements for external reporting purposes in accordance with GAAP.
Internal control over financial reporting includes those policies and procedures that (i) pertain to the
maintenance of records that,
in reasonable detail, accurately and fairly reflect the transactions and
dispositions of our assets; (ii) provide reasonable assurance that transactions are recorded as necessary to
permit preparation of financial statements in accordance with GAAP, and that receipts and expenditures
are being made only in accordance with authorizations of our management and directors; and (iii) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or
disposition of our assets that could have a material effect on the financial statements.
Our management, under the supervision and with the participation of our Chief Executive Officer and
Chief Financial Officer, evaluated the effectiveness of our internal control over financial reporting as of the
end of the period covered by this report. In making this assessment, our management used the criteria set
forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal
Control-Integrated Framework, as issued in 2013. Based on this assessment, our management concluded
that our internal control over financial reporting was effective as of December 31, 2018, based on those
criteria.
33
Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions or that the degree of compliance
with policies or procedures may deteriorate. The effectiveness of our internal control over financial
reporting as of December 31, 2018 has been audited by CohnReznick LLP, an independent registered
public accounting firm, as stated in their report provided below.
Changes in Internal Control Over Financial Reporting
There have not been any changes in our internal control over financial reporting during the quarter
ended December 31, 2018 that have materially affected, or are reasonably likely to materially affect, our
internal control over financial reporting.
34
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Stockholders
Sequential Brands Group, Inc.
Opinion on Internal Control over Financial Reporting
financial
We have audited Sequential Brands Group, Inc. and Subsidiaries’ (the Company’s) internal control
over
reporting as of December 31, 2018, based on criteria established in Internal
Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the
Treadway Commission (COSO). In our opinion, the Company maintained, in all material respects, effective
internal control over financial reporting as of December 31, 2018, based on criteria established in Internal
Control — Integrated Framework (2013) issued by COSO.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight
Board (United States) (PCAOB), the consolidated balance sheets and the related consolidated statements of
operations, comprehensive (loss) income, changes in equity and cash flows and the financial statement
schedule listed in the index appearing under Item 15(a) of the Company and our report dated March 14,
2019, expressed an unqualified opinion.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial
reporting, and for its assessment of the effectiveness of internal control over financial reporting included in
the accompanying Management’s Annual Report on Internal Control Over Financial Reporting. Our
responsibility is to express an opinion on the Company’s internal control over financial reporting based on
our audit. We are a public accounting firm registered with the PCAOB and are required to be independent
with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that
we plan and perform the audit to obtain reasonable assurance about whether effective internal control over
financial reporting was maintained in all material respects. Our audit of internal control over financial
reporting included obtaining an understanding of internal control over financial reporting, assessing the risk
that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal
control based on the assessed risk. Our audit also included performing such other procedures as we considered
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
Definition and Limitations of Internal Control over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles. A company’s internal
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance
of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to
permit preparation of financial statements in accordance with generally accepted accounting principles, and
that receipts and expenditures of the company are being made only in accordance with authorizations of
management and directors of the company; and (3) provide reasonable assurance regarding prevention or
timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a
material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.
/s/ CohnReznick LLP
New York, New York
March 14, 2019
35
Item 9B. Other Information
None.
PART III
Item 10. Directors, Executive Officers and Corporate Governance
The information required by this item will be contained under the captions “Directors and Executive
Officers” and “Corporate Governance” in the definitive proxy statement for the annual meeting of
stockholders to be held on June 7, 2019 (the “Proxy Statement”) to be filed with the SEC within 120 days
after December 31, 2018, which information is incorporated herein by reference in response to this item.
Code of Ethics
We have adopted a Code of Ethics applicable to all members of our Board and to all of our employees
and executive officers, including our Chief Executive Officer and Chief Financial Officer. The Code of
Ethics constitutes a “code of ethics” as defined by applicable SEC rules and a “code of conduct” as defined
by
located at
www.sequentialbrandsgroup.com in the section titled “Investor Relations — Corporate Governance.” You
may also request a copy of the Code of Ethics by writing or calling us at:
applicable Nasdaq rules. Our
is posted on our website
code of
ethics
SEQUENTIAL BRANDS GROUP, INC.
Attn: Investor Relations
601 West 26th Street, Suite 900
New York, New York 10001
Tel.: (646) 564-2577
Any amendment or waiver of the Code of Ethics pertaining to a member of our Board or one of our
executive officers will be disclosed on our website within four business days.
Item 11. Executive Compensation
The information required by this item will be contained under the caption “Executive Compensation”
in the Proxy Statement, which information is incorporated herein by reference in response to this item.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters
The information required by this item will be contained under the caption “Security Ownership of
Certain Beneficial Owners and Management” in the Proxy Statement, which information is incorporated
herein by reference in response to this item.
Item 13. Certain Relationships and Related Transactions, and Director Independence
The information required by this item will be contained under the captions “Certain Relationships and
Related Transactions” and “Corporate Governance” in the Proxy Statement, which information is
incorporated herein by reference in response to this item.
Item 14. Principal Accounting Fees and Services
The information required by this item will be contained under the caption “Principal Accounting Fees
and Services” in the Proxy Statement, which information is incorporated herein by reference in response to
this item.
36
PART IV
Item 15. Exhibits, Financial Statement Schedules
(a) Documents filed as part of this report
1.
Financial Statements.
See Index to Consolidated Financial Statements, which appears on page F-1 hereof. The financial
statements listed in the accompanying Index to Consolidated Financial Statements are filed
herewith in response to this Item.
2.
Financial Statement Schedules.
Schedule II — Valuation and Qualifying Accounts is required to be filed by Item 8 of the Annual
Report on Form 10-K.
All other schedules are omitted because the information is inapplicable or presented in the Notes
to the Consolidated Financial Statements.
3. Exhibits. See Item 15(b) below.
(b) Exhibits. See Exhibit Index, which is incorporated herein by reference.
(c) Financial Statement Schedule. See Item 15(a) above.
37
Exhibit
Number
2.1
3.1
3.2
10.1
10.2
10.3
10.4
10.5
10.6
10.7
10.8
10.9
EXHIBIT INDEX
Description
Membership Interest Purchase Agreement, dated as of June 10, 2016, between SBG-Gaiam
Holdings, LLC (formerly known as Stretch & Bend Holdings, LLC), Sequential Brands
Group, Inc. and GAIAM, Inc. Incorporated by reference to Exhibit 2.1 to Sequential Brands
Group, Inc.’s Current Report on Form 8-K filed with the Securities and Exchange
Commission on May 16, 2016.*
Amended and Restated Certificate of Incorporation of Sequential Brands Group, Inc.
Incorporated by reference to Exhibit 3.1 to our Current Report on Form 8-K, filed as an
8-K12B, on December 4, 2015.
Amended and Restated Bylaws of Sequential Brands Group, Inc., effective as of December 4,
2015. Incorporated by reference to Exhibit 3.2 to our Current Report on Form 8-K, filed as
an 8-K12B, filed on December 4, 2015.
Form of Indemnity Agreement. Incorporated by reference to Exhibit 10.12 to SQBG’s
Registration Statement on Form SB-2 (File No. 333-130930) filed on January 9, 2006.
Preemptive Rights and Board Nominee Agreement by and between Sequential Brands
Group, Inc. (as successor to SQBG) and Tennman WR-T, Inc. effective as of October 1,
2011. Incorporated by reference to Exhibit 10.9 to the Quarterly Report on Form 10-Q of
SQBG, Inc. (previously known as Sequential Brands Group, Inc.) (SEC File No. 001-36082)
(“SQBG”) filed on November 21, 2011.
Sequential Brands Group, Inc. 2013 Stock Incentive Plan. Incorporated by reference to
Exhibit 10.1 to our Registration Statement on Form S-8 (Registration No. 333-208343) filed
on December 4, 2015.†
2005 Stock Incentive Plan of People’s Liberation. Incorporated by reference to Exhibit 10.2
to our Registration Statement on Form S-8 (Registration No. 333-208343)
filed on
December 4, 2015†
Registration Rights Agreement, dated as of August 15, 2014, by and between SQBG and
Carlyle Equity Opportunity GP, L.P., as the representative of the former stockholders and
optionholders of Galaxy Brand Holdings, Inc. Incorporated by reference to Exhibit 10.1 to
SQBG’s Current Report on Form 8-K filed on August 18, 2014.
Form of Common Stock Purchase Warrant. Incorporated by reference to Exhibit 10.5 to
SQBG’s Current Report on Form 8-K filed on August 18, 2014.
Registration Rights Agreement, dated as of June 22, 2015, by and among Sequential Brands
Group, Inc., Martha Stewart, Martha Stewart Family Limited Partnership, Alexis Stewart,
the Martha Stewart 1999 Family Trust, the Martha Stewart 2000 Family Trust and the
Martha and Alexis Stewart Charitable Foundation. Incorporated by reference to Exhibit 10.2
to our Registration Statement on Form S-4 (File No. 333-205940) filed on July 30, 2015.
Employment Agreement, dated as of June 22, 2015, by and between the Company and
Martha Stewart. Incorporated by reference to Exhibit 99.1 to SQBG’s Current Report on
Form 8-K filed on June 23, 2015.†
Amended and Restated Intellectual Property License and Preservation Agreement, dated as
of June 22, 2015, by and between Martha Stewart and MSLO. Incorporated by reference to
Exhibit 10.2 to Martha Stewart Living Omnimedia, Inc.’s Current Report on Form 8-K filed
on June 23, 2015.†
10.10
Amended and Restated Intangible Asset License Agreement, dated as of June 22, 2015, by
and between Lifestyle Research Center, LLC and MSLO. Incorporated by reference to
Exhibit 10.3 to Martha Stewart Living Omnimedia, Inc.’s Current Report on Form 8-K filed
on June 23, 2015.†
38
Exhibit
Number
10.11
10.12
10.13
10.14
10.15
10.16
10.17
10.18
10.19
10.20
10.21
Description
Assignment and Assumption Agreement, dated as of March 4, 2016, by and between SQBG,
Inc. and Sequential Brands Group, Inc. Incorporated by reference to Exhibit 10.35 to our
Annual Report on Form 10-K filed on March 14, 2016.†
Form of Sequential Brands Group, Inc. 2013 Stock Incentive Compensation Plan
Nonqualified Stock Option Award Agreement and form of related Notice. Incorporated by
reference to Exhibit 10.36 to our Annual Report on Form 10-K filed on March 14, 2016.†
Form of Sequential Brands Group, Inc. 2013 Stock Incentive Compensation Plan Restricted
Stock Award Agreement and form of
related Notice. Incorporated by reference to
Exhibit 10.37 to our Annual Report on Form 10-K filed on March 14, 2016.†
Form of Sequential Brands Group, Inc. 2013 Stock Incentive Compensation Plan
Performance Stock Unit Award Agreement. Incorporated by reference to Exhibit 10.38 to
our Annual Report on Form 10-K filed on March 14, 2016.†
Assignment and Assumption Agreement dated as of May 10, 2016, between SBG-Gaiam
Holdings, LLC (formerly known as Stretch & Bend Holdings, LLC), Sequential Brands
Group, Inc. and Fit for Life LLC. Incorporated by reference to Exhibit 10.1 to our Current
Report on Form 8-K filed with the Securities and Exchange Commission on May 16, 2016.
Third Amended and Restated Credit Agreement, dated as of July 1, 2016, between Sequential
Brands Group, Inc., certain subsidiaries of Sequential Brands Group, Inc. named therein,
Bank of America, N.A., as administrative agent and collateral agent and the lenders party
thereto. Incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K filed
with the Securities and Exchange Commission on July 7, 2016.
First Amendment, dated August 7, 2018, to the Third Amended and Restated Credit
Agreement, dated as of July 1, 2016, between Sequential Brands Group, Inc., certain
subsidiaries of Sequential Brands Group, Inc. named therein, Bank of America, N.A., as
administrative agent and collateral agent and the lenders party thereto. Incorporated by
reference to Exhibit 10.1 to our Current Report on Form 8-K filed with the Securities and
Exchange Commission on August 8, 2018.
Third Amended and Restated Credit Agreement, dated as of July 1, 2016, between Sequential
Brands Group, Inc., certain subsidiaries of Sequential Brands Group, Inc. named therein,
Wilmington Trust, National Association, as administrative agent and collateral agent and the
lenders party thereto. Incorporated by reference to Exhibit 10.3 to our Current Report on
Form 8-K filed with the Securities and Exchange Commission on July 7, 2016.
First Amendment, dated August 7, 2018, to the Third Amended and Restated Credit
Agreement, dated as of July 1, 2016, between Sequential Brands Group, Inc., certain
subsidiaries of Sequential Brands Group, Inc. named therein, Wilmington Trust, National
Association, as administrative agent and collateral agent and the lenders party thereto.
Incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K filed with the
Securities and Exchange Commission on August 8, 2018.
Amendment No. 1, dated as of July 1, 2016, to the Intercreditor Agreement, dated as of
December 4, 2015, between Bank of America, N.A., as administrative agent and collateral
agent and Wilmington Trust, National Association, as administrative agent and collateral
agent, and acknowledged by Sequential Brands Group, Inc. and the guarantors party thereto.
Incorporated by reference to Exhibit 10.4 to our Current Report on Form 8-K filed with the
Securities and Exchange Commission on July 7, 2016.
Employment agreement, dated as of August 22, 2016, by and between Sequential Brands
Group, Inc. and Andrew Cooper. Incorporated by reference to Exhibit 10.1 to Sequential
Brands Group, Inc.’s Current Report on Form 8-K filed with the Securities and Exchange
Commission on August 24, 2016.†
39
Exhibit
Number
10.22
10.23
21.1+
23.1+
31.1+
31.2+
32.1+
Description
Employment agreement, dated as of March 22, 2017, by and between Sequential Brands
Group, Inc. and Karen Murray. Incorporated by reference to Exhibit 10.1 to Sequential
Brands Group, Inc.’s Current Report on Form 8-K filed with the Securities and Exchange
Commission on March 28, 2017.†
Employment agreement, dated as of February 27, 2018, by and between Sequential Brands
Group, Inc. and Peter Lops. Incorporated by reference to Exhibit 10.1 to Sequential Brands
Group, Inc.’s Current Report on Form 8-K filed with the Securities and Exchange
Commission on March 5, 2018.†
Subsidiaries of Sequential Brands Group, Inc.
Consent of Independent Registered Public Accounting Firm.
Certification of Principal Executive Officer pursuant
to Securities Exchange Act
Rules 13a-14(a) and 15d-14(a) as adopted pursuant to section 302 of the Sarbanes-Oxley Act
of 2002.
Certification of Principal Financial Officer pursuant
to Securities Exchange Act
Rules 13a-14(a) and 15d-14(a) as adopted pursuant to section 302 of the Sarbanes-Oxley Act
of 2002.
Certification of Principal Executive Officer and Principal Financial Officer pursuant to 18
U.S.C. Section 1350, as adopted pursuant to section 906 of the Sarbanes-Oxley Act of 2002.
101.INS+
XBRL Instance Document
101.SCH+ XBRL Taxonomy Extension Schema Document
101.CAL+ XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF+ XBRL Taxonomy Extension Definition Linkbase Document
101.LAB+ XBRL Taxonomy Extension Label Linkbase Document
101.PRE+ XBRL Taxonomy Extension Presentation Linkbase Document
*
†
Pursuant to Item 601(b)(2) of Regulation S-K, the schedules to this agreement have been omitted. The
Registrant undertakes to supplementally furnish a copy of the omitted schedules to the Securities and
Exchange Commission upon request.
Each a management contract or compensatory plan or arrangement required to be filed as an exhibit
to this Annual Report on Form 10-K.
+ Filed herewith.
Item 16. Form 10-K Summary
Not Applicable.
40
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as
amended, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.
SIGNATURES
Date: March 14, 2019
SEQUENTIAL BRANDS GROUP, INC.
/s/ Karen Murray
By: Karen Murray
Title: Chief Executive Officer (Principal Executive Officer)
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed
below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
Name
Title
Date
/s/ Karen Murray
Karen Murray
/s/ Peter Lops
Peter Lops
/s/ William Sweedler
William Sweedler
/s/ Rodney Cohen
Rodney Cohen
/s/ Al Gossett
Al Gossett
/s/ Aaron Hollander
Aaron Hollander
/s/ Gary Johnson
Gary Johnson
/s/ Stewart Leonard, Jr.
Stewart Leonard, Jr.
/s/ Martha Stewart
Martha Stewart
Chief Executive Officer, Director
(Principal Executive Officer)
Chief Financial Officer
(Principal Financial and Accounting
Officer)
March 14, 2019
March 14, 2019
Chairman of the Board of Directors
March 14, 2019
Director
Director
Director
Director
Director
Director
March 14, 2019
March 14, 2019
March 14, 2019
March 14, 2019
March 14, 2019
March 14, 2019
41
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INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Audited Financial Statements:
Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets at December 31, 2018 and 2017 . . . . . . . . . . . . . . . . . . . . . .
Page
F-2
F-3
Consolidated Statements of Operations for the Years Ended December 31, 2018, 2017 and
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
F-4
Consolidated Statements of Comprehensive (Loss) Income for the Years Ended
December 31, 2018, 2017 and 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
F-5
Consolidated Statements of Changes in Equity for the Years Ended December 31, 2018,
2017 and 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
F-6
Consolidated Statements of Cash Flows for the Years Ended December 31, 2018, 2017
and 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
F-7
F-8
F-1
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Stockholders
Sequential Brands Group, Inc.
Opinion on the Consolidated Financial Statements
We have audited the accompanying consolidated balance sheets of Sequential Brands Group, Inc. and
Subsidiaries (the “Company”) as of December 31, 2018 and 2017, and the related consolidated statements
of operations, comprehensive (loss) income, changes in equity, and cash flows for each of the years in the
three-year period ended December 31, 2018, and the related notes and the financial statement schedule
listed in the index appearing under Item 15(a) (collectively referred to as the consolidated financial
statements). In our opinion, the consolidated financial statements present fairly, in all material respects, the
financial position of the Company as of December 31, 2018, and 2017, and the results of its operations
and its cash flows for each of the years in the three-year period ended December 31, 2018, in conformity
with accounting principles generally accepted in the United States of America.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight
Board (United States)
the Company’s internal control over financial reporting as of
December 31, 2018, based on criteria established in Internal Control — Integrated Framework (2013)
issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO), and our
report dated March 14, 2019, expressed an unqualified opinion.
(PCAOB),
Basis for Opinion
These consolidated financial statements are the responsibility of the Company’s management. Our
responsibility is to express an opinion on the Company’s consolidated financial statements based on our
audits. We are a public accounting firm registered with the PCAOB and are required to be independent with
respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require
that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial
statements are free of material misstatement, whether due to error or fraud. Our audits included performing
procedures to assess the risks of material misstatement of the consolidated financial statements, whether
due to error or fraud, and performing procedures that respond to those risks. Such procedures included
examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial
statements. Our audits also included evaluating the accounting principles used and significant estimates
the consolidated financial
made by management, as well as evaluating the overall presentation of
statements. We believe that our audits provide a reasonable basis for our opinion.
/s/ CohnReznick LLP
We have served as the Company’s auditor since 2013.
New York, New York
March 14, 2019
F-2
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share amounts)
December 31,
2018
2017
Current Assets:
Assets
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
14,106
2,032
66,202
11,224
93,564
8,971
964,911
11,222
$1,078,668
$
18,902
1,531
60,102
8,635
89,170
7,035
995,170
5,836
$1,097,211
Current Liabilities:
Liabilities and Equity
Accounts payable and accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt, net of current portion . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term deferred revenue, net of current portion . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes
Other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
23,527
28,300
11,695
63,522
582,487
8,224
67,002
12,789
734,024
$
19,126
28,300
8,102
55,528
602,297
11,845
67,799
6,204
743,673
Commitments and Contingencies
Equity:
Preferred stock Series A, $0.01 par value; 10,000,000 shares authorized;
none issued and outstanding at December 31, 2018 and 2017 . . . . . . . . . .
—
—
Common stock, $0.01 par value; 150,000,000 shares authorized;
65,990,179 and 63,652,721 shares issued at December 31, 2018 and 2017,
respectively, and 64,327,582 and 63,227,727 shares outstanding at
December 31, 2018 and 2017, respectively . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital
Accumulated other comprehensive (loss) income . . . . . . . . . . . . . . . . . . . .
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock, at cost; 1,662,597 and 424,994 shares at December 31, 2018
657
513,764
(1,554)
(234,723)
635
508,444
80
(225,369)
and 2017, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Sequential Brands Group, Inc. and Subsidiaries stockholders’ equity . . . .
Noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities and equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(4,226)
273,918
70,726
344,644
$1,078,668
(1,799)
281,991
71,547
353,538
$1,097,211
See Notes to Consolidated Financial Statements.
F-3
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except share and per share data)
Year Ended December 31,
2018
2017
2016
Net revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
169,956
$
167,464
$
155,528
Operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on sale of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Loss) income before income taxes . . . . . . . . . . . . . . . . . . . .
(Benefit from) provision for income taxes
. . . . . . . . . . . . . . .
Net (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . . . . . . . .
Net loss attributable to Sequential Brands Group, Inc. and
87,767
17,899
7,117
57,173
693
62,152
(5,672)
(694)
(4,978)
(5,506)
79,443
340,628
—
(252,607)
1,583
59,891
(314,081)
(132,535)
(181,546)
(4,172)
85,392
—
—
70,136
3,810
50,538
15,788
9,157
6,631
(7,452)
Subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
(10,484) $ (185,718) $
(821)
Loss per share attributable to Sequential Brands Group, Inc.
and Subsidiaries:
Basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average common shares outstanding:
$
(0.16) $
(2.95) $
(0.01)
Basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
63,700,081
62,861,743
61,912,410
See Notes to Consolidated Financial Statements.
F-4
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE (LOSS) INCOME
(in thousands)
Year Ended December 31,
2018
2017
2016
Net (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ (4,978) $(181,546) $ 6,631
Other comprehensive (loss) income:
Unrealized gain on equity securities . . . . . . . . . . . . . . . . . . . . . . . . .
Reclassification adjustment related to impairment of equity securities .
Unrealized (loss) gain on interest rate caps . . . . . . . . . . . . . . . . . . . .
Unrealized (loss) gain on interest rate swaps . . . . . . . . . . . . . . . . . . .
Other comprehensive (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
—
(80)
(1,554)
(1,634)
—
—
224
—
224
2,062
4,375
(144)
29
6,322
Comprehensive (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(6,612)
(181,322)
12,953
Comprehensive income attributable to noncontrolling interests . . . . . . .
(5,506)
(4,172)
(7,452)
Comprehensive (loss) income attributable to Sequential Brands
Group, Inc. and Subsidiaries
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$(12,118) $(185,494) $ 5,501
See Notes to Consolidated Financial Statements.
F-5
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY
FOR THE YEARS ENDED DECEMBER 31, 2018, 2017 AND 2016
(in thousands, except share data)
Preferred Stock
Common Stock
Shares Amount
Shares
Amount
Additional
Paid-in
Capital
Accumulated
Other
Comprehensive
Income (Loss)
Accumulated
Deficit
Treasury Stock
Shares
Amount
Total
Sequential
Brands
Group, Inc.
and
Subsidiaries
Stockholders’
Equity
Balance at January 1, 2016 . . . . . . — $ — 60,480,474 $605 $496,179
6,399
— 746,567
5
$(6,466) $ (38,830)
—
—
— $ — $ 451,488
6,404
—
—
Stock-based compensation . . . . —
Issuance of Galaxy Brand
Holdings, Inc. holdback
shares . . . . . . . . . . . . . . —
Unrealized gain on interest rate
hedging transactions . . . . . . —
Unrealized gain and
reclassification adjustment on
equity securities
. . . . . . . . —
Unrealized loss on interest rate
caps . . . . . . . . . . . . . . . —
Repurchase of common stock . . —
Noncontrolling interest
distribution . . . . . . . . . . . —
Net income attributable to
noncontrolling interest
. . . . —
—
—
—
—
—
—
— 1,375,000
14
— —
(14)
—
—
29
— —
— 6,437
— —
— —
— —
— —
—
—
—
—
(144)
—
—
—
Noncontrolling
Interests
$74,161
—
Total
Equity
$ 525,649
6,404
—
29
6,437
(144)
(638)
—
—
—
—
—
—
—
—
29
6,437
(144)
(638)
(6,800)
(6,800)
7,452
7,452
(821)
462,755
5,911
—
74,813
—
(821)
537,568
5,911
—
—
—
—
—
—
—
—
—
—
—
— (97,686)
—
(638)
—
—
—
—
—
—
—
(638)
—
—
—
Net loss attributable to common
stockholders . . . . . . . . . . —
Balance at December 31, 2016 . . . . —
Stock-based compensation . . . . —
Shares issued under stock
incentive plan . . . . . . . . . . —
Stock registration costs . . . . . . —
Unrealized gain on interest rate
caps . . . . . . . . . . . . . . . —
Repurchase of common stock . . —
Noncontrolling interest
distributions
. . . . . . . . . . —
Net income attributable to
noncontrolling interests . . . . —
Net loss attributable to common
stockholders . . . . . . . . . . —
Balance at December 31, 2017 . . . . —
Cumulative effect of revenue
recognition accounting
change . . . . . . . . . . . . . . —
Stock-based compensation . . . . —
Shares issued under stock
incentive plan . . . . . . . . . . —
Unrealized loss on interest rate
caps . . . . . . . . . . . . . . . —
Unrealized loss on interest rate
swaps . . . . . . . . . . . . . . —
Repurchase of common stock . . —
Noncontrolling interest
distributions
. . . . . . . . . . —
Net income attributable to
noncontrolling interests . . . . —
Net loss attributable to common
—
— 62,602,041
— 1,050,680
— —
624
11
—
502,564
5,900
—
(144)
—
(821)
(39,651)
—
—
(97,686)
—
—
—
—
—
—
—
— —
— —
— —
— —
— —
— —
—
(20)
—
—
—
—
—
—
224
—
—
—
—
—
—
—
—
(20)
—
—
— (327,308)
—
(1,161)
224
(1,161)
—
—
—
—
—
(20)
224
(1,161)
—
—
—
—
—
—
—
—
(7,438)
(7,438)
4,172
4,172
—
— 63,652,721
— —
635
—
508,444
— (185,718)
(225,369)
80
—
(424,994)
— (185,718)
281,991
(1,799)
— (185,718)
353,538
71,547
—
— 1,493,972
— —
14
—
3,828
— 843,486
8
1,492
—
—
—
— —
—
(80)
1,130
—
—
—
—
—
—
—
—
—
—
—
— —
— —
— —
— —
— (1,554)
—
—
—
—
— (1,237,603)
—
(2,427)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
1,130
3,842
1,500
(80)
(1,554)
(2,427)
—
—
355
—
—
—
—
—
1,485
3,842
1,500
(80)
(1,554)
(2,427)
(6,682)
(6,682)
5,506
5,506
—
$70,726
(10,484)
$ 344,644
stockholders . . . . . . . . . . —
—
Balance at December 31, 2018 . . . . — $ — 65,990,179 $657 $513,764
— —
—
—
(10,484)
$(1,554) $(234,723) (1,662,597) $(4,226) $ 273,918
(10,484)
—
—
See Notes to Consolidated Financial Statements.
F-6
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
2018
Year Ended December 31,
2017
2016
(Note 2)
Cash Flows From Operating Activities
Net (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
(4,978)
$(181,546)
$
6,631
Adjustments to reconcile net (loss) income to net cash provided by operating activities:
Provision for bad debts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment of equity securities
Amortization of deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on debt extinguishment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income from equity method investment . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on disposal of property and equipment . . . . . . . . . . . . . . . . . . . . . . .
Realized loss on sale of equity securities . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on sale of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes
Changes in operating assets and liabilities:
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities
Cash Provided By Operating Activities From Continuing Operations . . . . . . . . .
Cash Used In Operating Activities From Discontinued Operations . . . . . . . . . .
Cash Provided By Operating Activities . . . . . . . . . . . . . . . . . . . . . . . . .
Cash Flows From Investing Activities
Cash paid for acquisitions, net of cash acquired . . . . . . . . . . . . . . . . . . . . . . .
Cash paid for equity method investment
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Investments in intangible assets, including registration and renewal costs . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of equity securities
Purchases of property and equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of property and equipment . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash (Used In) Provided By Investing Activities . . . . . . . . . . . . . . . . . . . .
1,618
3,366
3,842
—
4,481
148
17,899
(61)
131
—
7,117
(1,260)
(1,383)
(7,994)
5,808
(4,415)
8,581
32,900
—
32,900
—
—
(295)
—
(4,233)
—
4,356
(172)
Cash Flows From Financing Activities
Proceeds from long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock registration costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of long-term debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of interest rate caps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Guaranteed payments in connection with acquisitions
. . . . . . . . . . . . . . . . . . .
Deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repurchases of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interest distributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash (Used In) Provided By Financing Activities . . . . . . . . . . . . . . . . . . . .
107,607
—
(117,456)
—
(3,475)
(14,590)
(2,427)
(6,682)
(37,023)
689
4,788
5,911
—
3,862
—
340,628
(22)
2
1,916
—
(132,669)
(7,596)
(6,350)
59
(3,336)
1,874
28,210
—
28,210
—
—
(335)
5,757
(3,061)
2
500
2,863
10,000
(20)
(28,300)
—
(4,375)
—
(1,161)
(7,438)
(31,294)
295
4,765
6,404
4,375
3,111
—
—
(9)
447
—
—
9,581
(11,464)
2,347
(5,132)
22,126
125
43,602
(564)
43,038
(146,883)
(704)
(500)
—
(3,325)
45
—
(151,367)
132,000
—
(19,000)
(1,248)
(3,750)
(13,141)
(638)
(6,800)
87,423
Cash and Restricted Cash:
Net Decrease In Cash and Restricted Cash . . . . . . . . . . . . . . . . . . . . . . .
Balance – Beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance – End of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(4,295)
20,433
$ 16,138
(221)
20,654
$ 20,433
(20,906)
41,560
$ 20,654
Supplemental Disclosures Of Cash Flow Information
Cash paid for:
Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 58,681
90
$
$ 55,755
163
$
$ 45,308
178
$
Non-cash Investing And Financing Activities
Accrued purchases of property and equipment at year end . . . . . . . . . . . . . . . . .
Unrealized gain on equity securities during the year . . . . . . . . . . . . . . . . . . . . .
Unrealized (loss) gain on interest rate cap, net during the year . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .
Unrealized loss on interest rate swaps, net during the year
18
$
$
— $
$
$
$
(80)
$
$ (1,554)
152
—
224
—
$
$
$
$
10
2,062
(144)
—
See Notes to Consolidated Financial Statements.
F-7
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 1 — ORGANIZATION AND NATURE OF OPERATIONS
Overview
Sequential Brands Group, Inc. (the “Company”) owns a portfolio of consumer brands in the fashion,
active and home categories. The Company aims to maximize the strategic value of its brands by promoting,
marketing and licensing its global brands through various distribution channels, including to retailers,
wholesalers and distributors in the United States and in certain international territories. The Company’s
core strategy is to enhance and monetize the global reach of its existing brands, and to pursue additional
strategic acquisitions to grow the scope of and diversify its portfolio of brands. The Company licenses
brands to both wholesale and direct-to-retail licensees. In a wholesale license, a wholesale supplier is granted
rights (typically on an exclusive basis) to a single or small group of related product categories for a
particular brand for sale to multiple accounts within an approved channel of distribution and territory. In a
direct-to-retail license, a single retailer is granted the right (typically on an exclusive basis) to sell branded
products in a broad range of product categories through its brick and mortar stores and e-commerce sites.
As of December 31, 2018, the Company had approximately one-hundred fifty licensees, with wholesale
licensees comprising a significant majority.
We were formed in June 2015 in connection with a strategic combination resulting in our predecessors,
Sequential Brands Group, Inc. (“Old Sequential”) and Martha Stewart Living Omnimedia, Inc. (“MSLO”),
becoming our wholly-owned subsidiaries (the “Mergers”). Old Sequential was incorporated under the laws
of the State of Delaware in 1982 as People’s Liberation, Inc. and changed its name to Sequential Brands
Group, Inc.
in 2012. Old Sequential’s common stock began trading on the Nasdaq Capital Market
(“Nasdaq”) under the ticker “SQBG” on September 24, 2013, and we succeeded to Old Sequential’s listing
on December 7, 2015.
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Reclassification of Prior Year Presentation
On January 1, 2018, the Company adopted Accounting Standards Update (“ASU”) No. 2016-18
“Statement of Cash Flows (Topic 230): Restricted Cash” (“ASU 2016-18”), which changes the presentation
of restricted cash on the statement of cash flows. ASU 2016-18 requires an entity to show the changes in
total cash, cash equivalents, restricted cash, and restricted cash equivalents in the statement of cash flows.
As a result of the adoption of ASU 2016-18, the Company no longer shows the changes in restricted
cash as investing activities on the statement of cash flows and reconciles to the total cash and restricted cash
balance, which are presented separately on the consolidated balance sheets.
Principles of Consolidation
The accompanying consolidated financial statements include the accounts of the Company and its
wholly-owned and majority-owned subsidiaries. All significant inter-company accounts and transactions
have been eliminated in the consolidation.
Use of Estimates
The preparation of consolidated financial statements in conformity with accounting principles
generally accepted in the United States (“GAAP”) requires management
to make estimates and
assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets
and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and
expenses during the reporting periods.
F-8
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES – (continued)
Making estimates requires management to exercise significant judgment. It is at least reasonably
possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the
date of the consolidated financial statements, which management considered in formulating its estimate,
could change in the near term due to one or more future confirming events. Accordingly, actual results
could differ significantly from estimates.
Discontinued Operations
The Company accounted for the closure of its wholesale operations during 2013 as discontinued
operations in accordance with the guidance provided in the Financial Accounting Standards Board
(“FASB”) Accounting Standards Codification (“ASC”) 360, Accounting for Impairment or Disposal of
Long-Lived Assets, and ASC 205, Presentation of Financial Statements, which requires that only a
component of an entity or a group of components of an entity, that represents a strategic shift that has, or
will have, a major effect on the reporting entity’s operations that has been disposed of or is classified as held
for sale and has operations and cash flows that can be clearly distinguished from the rest of the entity be
reported as discontinued operations and assets held for sale. The statements of cash flows for the periods
presented are also reclassified to reflect the results of discontinued operations as separate line items.
Revenue Recognition
The Company recognizes revenue in accordance with ASC 606, Revenue from Contracts with Customers
(“ASC 606”), which became effective for the Company as of January 1, 2018 (See Note 5 for impact of
adoption and other related disclosures). ASC 606 requires a five-step approach to determine the
appropriate method of revenue recognition for each contractual arrangement:
Step 1:
Identify the Contract(s) with a Customer
Step 2:
Identify the Performance Obligation(s) in the Contract
Step 3: Determine the Transaction Price
Step 4: Allocate the Transaction Price to the Performance Obligation(s) in the Contract
Step 5: Recognize Revenue when (or as) the Entity Satisfies a Performance Obligation
The Company has entered into various license agreements for its owned trademarks. Under ASC 606,
the Company’s agreements are generally considered symbolic licenses, which contain the characteristics of a
right-to-access license since the customer is simultaneously receiving the intellectual property (“IP”) and
benefiting from it throughout the license period. The Company assesses each license agreement at inception
and determines the performance obligation(s) and appropriate revenue recognition method. As part of this
process, the Company applies judgments based on historical trends when estimating future revenues and the
period over which to recognize revenue.
The Company generally recognizes revenue for license agreements under the following methods:
1. Licenses with guaranteed minimum royalties (“GMRs”): Generally, guaranteed minimum royalty
payments (fixed revenue) comprising the transaction price are recognized on a straight-line basis
over the term of the contract, as defined in each license agreement.
2. Licenses with both GMRs (fixed revenue) and earned royalties (variable revenue): Earned
royalties in excess of fixed revenue are only recognized when the Company is reasonably certain
that the guaranteed minimum payments for the period, as defined in each license agreement, will
F-9
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES – (continued)
be exceeded. Additionally, the Company has categorized certain contracts as variable when there is
a history and future expectation of exceeding GMRs. The Company recognizes income for these
contracts during the period corresponding to the licensee’s sales.
3. Licenses that are sales-based only or earned royalties: Earned royalties (variable revenue) are
recognized as income during the period corresponding to the licensee’s sales.
Payments received as consideration for the grant of a license or advanced royalty payments are
recorded as deferred revenue at the time payment is received and recognized into revenue under the methods
described above.
Contract assets represent unbilled receivables and are presented within accounts receivable, net on the
consolidated balance sheets. Contract liabilities represent unearned revenues and are presented within the
current portion of deferred revenue on the consolidated balance sheets.
The Company disaggregates its revenue into two categories: licensing agreements and other, which is
comprised of revenue from sources such as editorial content for books, television, sales commissions and
vendor placement commissions.
With respect to editorial content for books, the Company receives advance payments from the
Company’s publishers and recognizes revenue when manuscripts are delivered to and accepted by the
publishers. Revenue is also earned from book publishing when sales on a unit basis exceed the advanced
royalty.
Television sponsorship revenues are generally recorded ratably across the period when new episodes
initially air. Revenue from media content is recognized at a point in time, when the content is delivered and
accepted.
Commission revenues and vendor placement commission revenues are recorded in the period the
commission is earned.
The Company entered into a transaction with a media company in 2017 for which it receives
advertising credits as part of the consideration exchanged. These transactions are recorded at the estimated
fair value of the advertising credits received, as their fair value is deemed more readily determinable than
the fair value of the trademark licensing right and other services provided by the Company, in accordance
with ASC 845, Nonmonetary Transactions. The fair value of the advertising credits are recorded as revenue
and in other assets when earned, and expensed when the advertising credits are utilized. The Company
recorded revenue of $3.7 million for each year ended December 31, 2018 and 2017 related to the advertising
credits. The Company recorded $1.3 million of expense related to the advertising credits utilized for the year
ended December 31, 2018. The Company did not record any expense related to the advertising credits for
the year ended December 31, 2017 as they had not yet been utilized.
Restricted Cash
Restricted cash at December 31, 2018 consists of cash deposited with a financial institution required as
collateral for the Company’s cash-collateralized letter of credit facilities.
Accounts Receivable
Accounts receivable are recorded net of allowances for doubtful accounts, based on the Company’s
ongoing discussions with its licensees and other customers and its evaluation of their creditworthiness,
payment history and account aging. Accounts receivable balances deemed to be uncollectible are charged to
the allowance for doubtful accounts after all means of collection have been exhausted and the potential for
recovery is considered remote. The allowance for doubtful accounts was $2.1 million and $0.6 million at
December 31, 2018 and 2017, respectively.
F-10
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES – (continued)
The Company’s accounts receivable, net amounted to $66.2 million and $60.1 million as of
December 31, 2018 and 2017, respectively. Three licensees accounted for approximately 44% (19%, 13%,
and 12%) of the Company’s total consolidated accounts receivable, net balance as of December 31, 2018
and three licensees accounted for approximately 53% (25%, 15% and 13%) of the Company’s total
consolidated accounts receivable, net balance as of December 31, 2017. The Company does not believe the
accounts receivable balances from these licensees represents a significant collection risk based on past
collection experience.
Investments
The Company accounts for equity securities under ASC 321, Investments — Equity Securities
(“ASC 321”). Such securities are reported at fair value in the consolidated balance sheets and, at the time of
purchase, are reported in the consolidated statements of cash flows as an investing activity. Gains and losses
on equity securities are recognized through net loss. The Company recognized a loss on its equity securities
for $0.9 million recorded in other expense on the consolidated statement of operations for the year ended
December 31, 2018.
Prior to adoption of ASC 321 in 2018, the Company accounted for its equity securities under
ASC 320, Investments — Debt and Equity Securities. During the second quarter of 2017, the Company sold
the equity securities was approximately
equity securities for $5.8 million. The book cost basis of
$7.7 million, which was determined using the specific identification method. The sale resulted in a net
realized loss of $1.9 million, which is recorded in other expense (income) in the consolidated statement of
operations for the year ended December 31, 2017. The Company did not hold any equity securities as of
December 31, 2017.
Equity Method Investment
For investments in entities over which the Company exercises significant influence but which do not
meet the requirements for consolidation, the Company uses the equity method of accounting. On July 1,
2016, the Company acquired a 49.9% noncontrolling interest in Gaiam Pty. Ltd. in connection with its
acquisition of Gaiam Brand Holdco, LLC (see Note 6). The value of the Company’s equity method
investment was $0.7 million and $0.8 million as of December 31, 2018 and 2017, respectively, and is
included in other assets in the consolidated balance sheets. The Company’s share of earnings from its equity
method investee, which was not material for the years ended December 31, 2018, 2017 and 2016, is included
in other (income) expense in the consolidated statements of operations.
The Company evaluates its equity method investment for impairment whenever events or changes in
circumstances indicate that the carrying amounts of such investment may not be recoverable. The difference
between the carrying value of the equity method investment and its estimated fair value is recognized as an
impairment charge when the loss in value is deemed other-than-temporary.
Goodwill and Intangible Assets
Goodwill represents the excess of purchase price over the fair value of net assets acquired in business
combinations accounted for under the purchase method of accounting. The Company does not have any
goodwill reported on its consolidated balance sheet at December 31, 2018.
On an annual basis and as needed, the Company tests goodwill and indefinite lived trademarks for
impairment through the use of discounted cash flow models. Assumptions used in our discounted cash flow
models are as follows: (i) discount rates; (ii) projected average revenue growth rates; and (iii) projected
long-term growth rates. Our estimates also factor in economic conditions and expectations of management,
which may change in the future based on period-specific facts and circumstances. Other intangibles with
F-11
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES – (continued)
determinable lives, including certain trademarks, customer agreements, patents and a favorable lease, are
impairment when certain indicators are present, and are otherwise
evaluated for the possibility of
amortized on a straight-line basis over the estimated useful lives of the assets (currently ranging from 2 to
15 years).
Due to the identification of impairment indicators during the quarter ended September 30, 2018,
specifically the impairment of certain tradenames due to reduced growth expectations and the impact of
licensee transitions for these brands, the Company performed impairment testing of its indefinite-lived
assets at September 30, 2018, which replaced its October 1st annual test. As a result of its testing, the
Company recorded a non-cash impairment charge of $17.9 million relating to its indefinite-lived intangible
assets during the quarter ended September 30, 2018.
Due to the identification of impairment indicators during the quarter ended September 30, 2017, the
Company performed impairment testing of its goodwill and indefinite-lived assets at September 30, 2017,
which replaced its October 1st annual test. As a result of its testing, the Company recorded a non-cash
impairment charge of $36.5 million relating to its indefinite-lived intangible assets during the quarter ended
September 30, 2017.
Due to the identification of impairment indicators during the quarter ended December 31, 2017, the
Company performed impairment testing of its goodwill and indefinite-lived assets at December 31, 2017.
As a result of its testing, the Company recorded a non-cash goodwill impairment charge of $304.1 million
during the quarter ended December 31, 2017. See Notes 3, 8 and 9 for further details.
Property and Equipment
Property and equipment are stated at cost,
less accumulated depreciation and amortization.
Maintenance and repairs are charged to expense as incurred. Upon retirement or other disposition of
property and equipment, applicable cost and accumulated depreciation and amortization are removed from
the accounts and any gains or losses are included in results of operations.
Depreciation and amortization of property and equipment is computed using the straight-line method
based on estimated useful lives of the assets as follows:
Furniture and fixtures
Computer hardware/equipment
Leasehold improvements
Computer software
Automobiles and trucks
Websites
Deferred Financing Costs
5 years
5 to 7 years
Term of the lease or the estimated life of the
related improvements, whichever is shorter.
5 years
5 years
3 years
Deferred financing costs represent lender fees, legal and other third-party costs incurred in connection
with issuing debt securities or obtaining debt or other credit arrangements. Deferred financing costs are
recorded as a deduction of the carrying value of debt and are amortized as interest expense, using the
effective interest method, over the term of the related debt. Debt discounts are amortized to interest
expense over the term of the related debt.
Treasury Stock
Treasury stock is recorded at cost as a reduction of equity in the consolidated balance sheets.
F-12
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES – (continued)
Preferred Stock
Preferred stock subject to mandatory redemption (if any) is classified as a liability instrument and is
measured at fair value. The Company classifies conditionally redeemable preferred stock (if any), which
includes preferred stock that features redemption rights that are either within the control of the holder or
subject to redemption upon the occurrence of uncertain events not solely within the Company’s control, as
temporary equity. At all other times, the Company classifies preferred stock as a component of equity.
The Company’s preferred stock does not feature any redemption rights within the holders’ control or
conditional redemption features not solely within its control as of December 31, 2018 and 2017.
Accordingly, all issuances of preferred stock are presented as a component of equity. The Company did not
have any preferred stock outstanding as of December 31, 2018 and 2017.
Common Stock Purchase Warrants and Derivative Financial Instruments
The Company classifies as equity any contracts that (i) require physical settlement or net-share
settlement or (ii) give the Company a choice of net-cash settlement or settlement in its own shares (physical
settlement or net-share settlement). The Company classifies as assets or liabilities any contracts that
(i) require net-cash settlement (including a requirement to net cash settle the contract if an event occurs and
if that event is outside the Company’s control) or (ii) gives the counterparty a choice of net-cash settlement
or settlement in shares (physical settlement or net-share settlement). The Company assesses classification of
its common stock purchase warrants and other freestanding derivatives, if any, at each reporting date to
determine whether a change in classification between assets and liabilities is required. The Company
determined that its outstanding common stock purchase warrants satisfied the criteria for classification as
equity instruments at December 31, 2018 and 2017.
Advertising
the related advertising campaign. Advertising expenses
Advertising costs related to media ads are charged to expense as of the first date the advertisements
take place. Advertising costs related to campaign ads, such as production and talent, are expensed over the
term of
included in operating expenses
approximated $13.9 million, $6.9 million and $9.6 million for the years ended December 31, 2018, 2017 and
2016, respectively. As of December 31, 2018, the Company had no capitalized advertising costs recorded on
the consolidated balance sheet. As of December 31, 2017, the Company had $0.4 million of capitalized
advertising costs recorded on the consolidated balance sheet.
Stock-Based Compensation
Compensation cost for restricted stock is measured at fair value using the quoted market price of the
Company’s common stock at the date the common stock is granted. For restricted stock and restricted
stock units, for which restrictions lapse with the passage of
time (“time-based restricted stock”),
compensation cost is recognized on a straight-line basis over the period between the issue date and the date
that restrictions lapse. Time-based restricted stock is included in total shares of common stock outstanding
upon the lapse of applicable restrictions. For restricted stock, for which restrictions are based on
performance measures (“performance stock units” or “PSUs”), restrictions lapse when those performance
measures have been deemed achieved. Compensation cost for PSUs is recognized on a straight-line basis
during the period from the date on which the likelihood of the PSUs being earned is deemed probable and
(x) the end of the fiscal year during which such PSUs are granted or (y) the date on which awards of such
PSUs may be approved by the compensation committee of the Company’s board of directors (the
“Compensation Committee”) on a discretionary basis, as applicable. PSUs are included in total common
stock outstanding upon the lapse of applicable restrictions. PSUs are included in total diluted common
stock outstanding when the performance measures have been deemed achieved but the PSUs have not yet
been issued.
F-13
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES – (continued)
Fair value for stock options and warrants is calculated using the Black-Scholes valuation model and is
expensed on a straight-line basis over the requisite service period of the grant. In accordance with the
provisions of ASU 2016-09 “Simplifying the Accounting for Share-Based Payments” (“ASU 2016-09”)
compensation cost is reduced for actual forfeitures as they occur. Prior to the adoption to ASU 2016-09, the
Company’s estimated forfeiture rate utilized in calculating compensation cost was zero percent based on the
Company’s limited historical forfeiture experience.
At each subsequent reporting period prior to the lapse of restrictions on warrants, time-based
restricted stock and PSUs granted to non-employees, the Company remeasures the aggregate compensation
cost of such grants using the Company’s stock price at the end of such reporting period and revises the
straight-line recognition of compensation cost in line with such remeasured amount.
Income Taxes
Current income taxes are based on the respective periods’ taxable income for federal, foreign and state
income tax reporting purposes. Deferred tax liabilities and assets are determined based on the difference
between the financial statement and income tax bases of assets and liabilities, using statutory tax rates in
effect for the year in which the differences are expected to reverse. In accordance with ASU No. 2015-17
“Balance Sheet Classification of Deferred Taxes”, all deferred income taxes are reported and classified as
non-current. A valuation allowance is required if, based on the weight of available evidence, it is more likely
than not that some portion or all of the deferred tax assets will not be realized.
The Company applies the FASB guidance on accounting for uncertainty in income taxes. The guidance
clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements in
accordance with other authoritative GAAP and prescribes a recognition threshold and measurement
process for financial statement recognition and measurement of a tax position taken or expected to be taken
in a tax return. The guidance also addresses derecognition, classification, interest and penalties, accounting
in interim periods, disclosure and transition. During the years ended December 31, 2018 and 2017, the
Company did not have any reserves or interest and penalties to record through current income tax expense
in accordance with ASC 740, Income Taxes (“ASC 740”). Interest and penalties related to uncertain tax
positions, if any, are recorded in income tax expense. Tax years that remain open for assessment for federal
and state tax purposes include the years ended December 31, 2015 through December 31, 2018.
Earnings Per Share
Basic earnings per share (“EPS”) is computed by dividing net loss attributable to Sequential Brands
Group, Inc. and Subsidiaries by the weighted-average number of common shares outstanding during the
reporting period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all
potentially dilutive common shares outstanding during the reporting period, including stock options, PSUs
and warrants, using the treasury stock method, and convertible debt, using the if-converted method.
Diluted EPS excludes all potentially dilutive shares of common stock if their effect is anti-dilutive. In
periods when there is a net loss, diluted loss per share is equal to basic loss per share, since the effect of
including any common stock equivalents would be anti-dilutive. Basic weighted-average common shares
outstanding is equivalent to diluted weighted-average common shares outstanding for the years ended
December 31, 2018, 2017 and 2016.
F-14
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES – (continued)
The computation of diluted EPS for the years ended December 31, 2018, 2017 and 2016 excludes the
common stock equivalents of the following potentially dilutive securities because their inclusion would be
anti-dilutive:
Warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition hold back shares . . . . . . . . . . . . . . . . . . . . . . . . .
Year Ended December 31,
2018
2017
2016
—
—
— 125,535
— 172,814
Unvested restricted stock . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,233,703
166,607
122,167
Performance based restricted stock . . . . . . . . . . . . . . . . . . . . .
58,275
65,087
407,303
Stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
—
7,977
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,291,978
231,694
835,796
Concentration of Credit Risk
Financial instruments which potentially expose the Company to credit risk consist primarily of cash,
restricted cash, accounts receivable and equity securities. Cash is held to meet working capital needs and
future acquisitions. Restricted cash is pledged as collateral for a comparable amount of irrevocable standby
letters of credit for certain of the Company’s leased properties. Substantially all of the Company’s cash,
restricted cash and equity securities are deposited with high quality financial institutions. At times, however,
such cash, restricted cash and equity securities may be in deposit accounts that exceed the Federal Deposit
Insurance Corporation insurance limit. The Company has not experienced any losses in such accounts as of
December 31, 2018.
Concentration of credit risk with respect to accounts receivable is minimal due to the collection history
and the nature of the Company’s revenue arrangements.
Customer Concentrations
The Company recorded net revenues of $170.0 million, $167.5 million and $155.5 million during the
years ended December 31, 2018, 2017 and 2016, respectively. During the year ended December 31, 2018,
one licensee represented at least 10% of net revenue, accounting for 13% of the Company’s net revenue.
During the year ended December 31, 2017, three licensees represented at least 10% of net revenue, each
accounting for 11% of the Company’s net revenue. During the year ended December 31, 2016, one licensee
represented at least 10% of net revenue, accounting for 11% of the Company’s net revenue.
Loss Contingencies
The Company recognizes contingent losses that are both probable and estimable. In this context,
probable means circumstances under which events are likely to occur. The Company records legal costs
pertaining to contingencies as incurred.
Noncontrolling Interest
Noncontrolling interest recorded for the year ended December 31, 2018 represents income allocations
to Elan Polo International, Inc., a member of DVS Footwear International, LLC (“DVS LLC”) and With
You, Inc., a member of With You LLC (the partnership between the Company and Jessica Simpson) and a
loss allocation to JALP, LLC (“JALP”), a member of FUL IP Holdings, LLC (“FUL IP”). Noncontrolling
interest recorded for the year ended December 31, 2017 represents income allocations to DVS LLC, With
F-15
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES – (continued)
You, Inc. and a loss allocation to JALP. Noncontrolling interest recorded for the year ended December 31,
2016 represents income allocations to DVS LLC, With You, Inc. and JALP. The following table sets forth
the noncontrolling interest for the years ended December 31, 2018, 2017 and 2016:
Year Ended December 31,
2018
2017
2016
(in thousands)
With You LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$5,607
$ 5,816
$6,525
DVS LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
614
581
FUL IP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(715)
(2,225)
564
363
Net income attributable to noncontrolling interests . . . . . . . . . . .
$5,506
$ 4,172
$7,452
The following table sets forth the noncontrolling interest as of December 31, 2018 and 2017:
DVS LLC
FUL IP With You LLC
Total
(in thousands)
Balance at January 1, 2017 . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) attributable to noncontrolling interests . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions
Balance at December 31, 2017 . . . . . . . . . . . . . . . . . . . .
Net income (loss) attributable to noncontrolling interests . . .
Impact of adoption of ASC 606 . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions
$2,651
581
(564)
2,668
614
—
(581)
$ 4,774
(2,225)
(363)
2,186
(715)
—
(975)
$67,388
5,816
(6,511)
66,693
5,607
355
(5,126)
$74,813
4,172
(7,438)
71,547
5,506
355
(6,682)
Balance at December 31, 2018 . . . . . . . . . . . . . . . . . . . .
$2,701
$
496
$67,529
$70,726
During the year ended December 31, 2018, the Company recorded a loss on sale of assets of
$2.0 million related to the sale of the FUL trademark.
Reportable Segment
An operating segment, in part, is a component of an enterprise whose operating results are regularly
reviewed by the chief operating decision maker (the “CODM”) to make decisions about resources to be
allocated to the segment and assess its performance. Operating segments may be aggregated only to a
information
limited extent. The Company’s CODM, the Chief Executive Officer, reviews financial
presented on a consolidated basis, accompanied by disaggregated information about revenues for purposes
of making operating decisions and assessing financial performance. Accordingly, the Company has
determined that it has a single operating and reportable segment. In addition, the Company has no foreign
operations or any assets in foreign locations. The majority of the Company’s operations consist of a single
revenue stream, which is the licensing of its trademark portfolio, with additional revenues derived from
television, book, café operations and certain commissions.
Recently Issued Accounting Standards
ASU No. 2018-18, “Collaborative Arrangements (Topic 808): Clarifying the Interaction between
Topic 808 and Topic 606”
In November 2018, the FASB issued ASU No. 2018-18 “Collaborative Arrangements (Topic 808):
Clarifying the Interaction between Topic 808 and Topic 606” (“ASU 2018-18”). ASU 2018-18 amends
ASC 808, Collaborative Arrangements (“ASC 808”) and ASC 606, Revenue from Contracts with Customers
F-16
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES – (continued)
(“ASC 606”) to clarify that certain transactions between participants in a collaborative arrangement should
be accounted for under ASC 606 when the counterparty is a customer.
ASU 2018-18 is effective for annual and interim periods beginning after December 15, 2019, and early
adoption is permitted. The Company does not expect the adoption of ASU 2018-18 to have a material
impact on the Company’s consolidated financial statements.
ASU No. 2018-16, “Derivatives and Hedging (Topic 815): Inclusion of the Secured Overnight Financing
Rate (SOFR) Overnight Index Swap (OIS) Rate as a Benchmark Interest Rate for Hedge Accounting
Purposes”
In October 2018, the FASB issued ASU No. 2018-16 “Derivatives and Hedging (Topic 815): Inclusion
of the Secured Overnight Financing Rate (SOFR) Overnight Index Swap (OIS) Rate as a Benchmark
Interest Rate for Hedge Accounting Purposes” (“ASU 2018-16”). ASU 2018-16 adds the overnight index
swap rate based on the Secured Overnight Financing Rate to the list of US benchmark interest rates in
ASC 815 that are eligible to be hedged. Entities may now designate changes in this rate as the hedged risk in
hedges of interest rate risk for fixed-rate financial instruments.
ASU 2018-16 is effective when an entity adopts the new hedging guidance in ASU No. 2017-12,
“Targeted Improvements to Accounting for Hedging Activities” (“ASU 2017-12”). The Company early
adopted the provisions of ASU 2017-12 in December 2018. The adoption of ASU 2017-12 and
ASU 2018-16 did not have a material impact on the Company’s consolidated financial statements.
ASU No. 2018-13, “Fair Value Measurement (Topic 820): Disclosure Framework — Changes to the
Disclosure Requirements for Fair Value Measurement”
In August 2018, the FASB issued ASU No. 2018-13 “Fair Value Measurement (Topic 820): Disclosure
Framework — Changes to the Disclosure Requirements for Fair Value Measurement” (“ASU 2018-13”).
ASU 2018-13 eliminates, amends, and adds certain disclosure requirements for fair value measurements.
ASU 2018-13 is effective for annual and interim periods beginning after December 15, 2019, and early
adoption is permitted for the entire standard or for the provisions that eliminate or amend disclosure
requirements. The Company does not expect the adoption of ASU 2018-13 to have a material impact on the
Company’s consolidated financial statements.
ASU No. 2018-07, “Improvements to Nonemployee Share-Based Payment Accounting”
In June 2018, the FASB issued ASU No. 2018-07 “Improvements to Nonemployee Share-Based
Payment Accounting” (“ASU 2018-07”). ASU 2018-07 aligns the accounting for share-based payment
awards to employees and non-employees. Under ASU 2018-07 the existing employee guidance will apply to
nonemployee share-based transactions, except
for specific guidance related to the attribution of
compensation cost. ASU 2018-07 should be applied to all new awards granted after the date of adoption.
ASU 2018-07 is effective for annual and interim periods beginning after December 15, 2018, and early
adoption is permitted. The Company does not expect the adoption of ASU 2018-02 to have a material
impact on the Company’s consolidated financial statements.
ASU No. 2018-02, “Reclassification of Certain Tax Effects from Accumulated Other Comprehensive
Income”
In February 2018, the FASB issued ASU No. 2018-02, “Reclassification of Certain Tax Effects from
Accumulated Other Comprehensive Income” (“ASU 2018-02”). ASU 2018-02 permits a company to
reclassify the disproportionate income tax effects (“stranded tax effects”) of the Tax Cuts and Jobs Act of
2017 on items within accumulated other comprehensive income to retained earnings.
F-17
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES – (continued)
ASU 2018-02 is effective for annual and interim periods beginning after December 15, 2018, and early
adoption is permitted. The Company does not expect the adoption of ASU 2018-02 to have a material
impact on the Company’s consolidated financial statements.
ASU No. 2017-12, “Targeted Improvements to Accounting for Hedging Activities”
In August 2017, the FASB issued ASU No. 2017-12, “Targeted Improvements to Accounting for
Hedging Activities” (“ASU 2017-12”). ASU 2017-12 amends the hedge accounting recognition and
presentation requirements in ASC 815, Derivatives and Hedging. The amendments in ASU 2017-12 are
intended to improve the transparency and understandability of
information about an entity’s risk
management activities and simplify the application of hedge accounting.
ASU 2017-12 is effective for annual and interim periods beginning after December 15, 2018, and early
adoption is permitted. The Company early adopted the provisions of ASU 2017-12 in December 2018. The
adoption of ASU 2017-12 did not have a material impact on the Company’s consolidated financial statements.
ASU No. 2017-04, “Simplifying the Test for Goodwill Impairment”
In January 2017, the FASB issued ASU No. 2017-04, “Simplifying the Test for Goodwill Impairment”
(“ASU 2017-04”). ASU 2017-04 removes the requirement to compare the implied fair value of goodwill
impairment test. As a result, under
with its carrying amount as part of Step 2 of
ASU 2017-04, an entity should perform its annual, or interim, goodwill impairment test by comparing the
fair value of a reporting unit with its carrying amount and should recognize an impairment charge for the
amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized
should not exceed the total amount of goodwill allocated to that reporting unit.
the goodwill
ASU 2017-04 is effective prospectively for annual and interim periods beginning on or after
December 15, 2019, and early adoption is permitted on testing dates after January 1, 2017. The Company
adopted the provisions of ASU 2017-04 during the first quarter of 2017. The adoption of ASU 2017-04 did
not have a material impact on the Company’s consolidated financial statements.
ASU No. 2016-02, “Leases”
In February 2016, the FASB issued ASU No. 2016-02, “Leases” (“ASU 2016-02”). The core principle
of ASU 2016-02 is that an entity should recognize on its balance sheet, assets and liabilities arising from a
lease. In accordance with that principle, ASU 2016-02 requires that a lessee recognize a liability to make
lease payments (the lease liability) and a right-of-use asset representing its right to use the underlying leased
asset for the lease term. The recognition, measurement, and presentation of expenses and cash flows arising
from a lease by a lessee will depend on the lease classification as a finance or operating lease. In July 2018,
the FASB issued ASU No. 2018-10, “Codification Improvements to Topic 842, Leases” (“ASU 2018-10”)
and ASU No. 2018-11, “Leases (Topic 842): Targeted Improvements” (“ASU 2018-11”) to improve certain
aspects of ASU 2016-02.
ASU 2016-02 is effective for annual and interim periods beginning after December 15, 2018, and early
adoption is permitted. The Company adopted the new standard as of January 1, 2019 using the modified
retrospective method as of the period of adoption. The Company elected the package of practical
expedients upon transition where the Company did not reassess the lease classification and initial direct
costs for leases that existed prior to adoption. Additionally, the Company did not reassess contracts entered
into prior to adoption to determine whether the arrangement was or contained a lease. The Company
elected to keep leases with an initial term of twelve months or less off the balance sheet. The Company
estimates the adoption of the standard will increase assets and lease liabilities on its consolidated balance
sheet by approximately $57 million primarily related to its corporate headquarters lease and will not have a
material impact on the Company’s statements of operations and cash flows.
F-18
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 3 — FAIR VALUE OF FINANCIAL INSTRUMENTS
ASC 820-10, Fair Value Measurements and Disclosures (“ASC 820-10”), defines fair value, establishes a
framework for measuring fair value in GAAP and provides for expanded disclosure about fair value
measurements. ASC 820-10 applies to all other accounting pronouncements that require or permit fair value
measurements.
The Company determines or calculates the fair value of financial instruments using quoted market
prices in active markets when such information is available or using appropriate present value or other
valuation techniques, such as discounted cash flow analyses, incorporating available market discount rate
information for similar types of instruments while estimating for non-performance and liquidity risk. These
techniques are significantly affected by the assumptions used, including the discount rate, credit spreads
and estimates of future cash flows.
Assets and liabilities typically recorded at fair value on a non-recurring basis to which ASC 820-10
applies include:
•
•
non-financial assets and liabilities initially measured at fair value in an acquisition or business
combination, and
long-lived assets measured at fair value due to an impairment assessment under ASC 360-10-15,
Impairment or Disposal of Long-Lived Assets.
This topic defines fair value as the price that would be received to sell an asset or paid to transfer a
liability in an orderly transaction between market participants at the measurement date and establishes a
three-level hierarchy, which encourages an entity to maximize the use of observable inputs and minimize the
use of unobservable inputs when measuring fair value. ASC 820-10 requires that assets and liabilities
recorded at fair value be classified and disclosed in one of the following three categories:
•
•
•
Level 1 — inputs utilize quoted prices (unadjusted) in active markets for identical assets or
liabilities that the Company has the ability to access.
Level 2 — inputs utilize other-than-quoted prices that are observable, either directly or indirectly.
Level 2 inputs include quoted prices for similar assets and liabilities in active markets, and inputs
such as interest rates and yield curves that are observable at commonly quoted intervals.
Level 3 — inputs are unobservable and are typically based on the Company’s own assumptions,
including situations where there is little, if any, market activity. Both observable and unobservable
inputs may be used to determine the fair value of positions that are classified within the Level 3
classification.
In certain cases, the inputs used to measure fair value may fall into different levels of the fair value
hierarchy. In such cases, the Company classifies such financial assets or liabilities based on the lowest level
input that is significant to the fair value measurement in its entirety. The Company’s assessment of the
significance of a particular input to the fair value measurement in its entirety requires judgment and
considers factors specific to the asset or liability.
F-19
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 3 — FAIR VALUE OF FINANCIAL INSTRUMENTS – (continued)
During the year ended December 31, 2018, the Company recorded non-cash impairment charges of
$17.9 million for indefinite-lived intangible assets related to the trademarks of two of the Company’s
brands: Ellen Tracy and Caribbean Joe. The impairments arose due to reduced growth expectations and the
impact of licensee transitions for these brands. Fair value for each trademark was determined based on the
income approach using estimates of future discounted cash flows, a Level 3 measurement within the fair
value hierarchy. The Company determined that certain trademarks which had been impaired during the
year ended December 31, 2018 should no longer be classified as indefinite-lived intangible assets. The
Company recorded $0.3 million in amortization during the year ended December 31, 2018 related to these
trademarks. The following table shows the change in indefinite-lived intangible assets for the year ended
December 31, 2018 (in thousands):
Balance at January 1, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$990,677
Additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
272
Impairment charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reclassified to finite-lived intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sale of trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(17,899)
(6,951)
(11,170)
Ending balance at December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$954,929
During the year ended December 31, 2017, the Company recorded non-cash impairment charges of
$36.5 million for indefinite-lived intangible assets related to the trademarks of five of the Company’s
brands: Caribbean Joe, Revo, Franklin Mint, Nevados, and FUL. Fair value for each trademark was
determined based on the income approach using estimates of future discounted cash flows, a Level 3
measure within the fair value hierarchy. The impairments arose due to reduced contractual minimums or
reduced sales forecasts in key distribution channels for these brands. When an intangible asset’s useful life is
no longer considered to be indefinite, it must be amortized over the remaining period that it is expected to
contribute to cash flows. The Company determined that certain trademarks which had been impaired
during the year ended December 31, 2017 should no longer be classified as indefinite-lived intangible assets.
The Company recorded less than $0.1 million in amortization during the year ended December 31, 2017
related to these trademarks. The following table shows the change in indefinite-lived assets for the year
ended December 31, 2017:
Balance at January 1, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reclassified to finite-lived intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$1,025,260
2,383
(36,505)
(461)
Ending balance at December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 990,677
During the year ended December 31, 2017, the Company recorded a non-cash goodwill impairment
charge of $304.1 million. The quantitative evaluation of goodwill impairment included an assessment of
fair value under the income approach using estimates of future discounted cash flows, a Level 3 measure
within the fair value hierarchy. See Note 9 for further details.
F-20
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 3 — FAIR VALUE OF FINANCIAL INSTRUMENTS – (continued)
As of December 31, 2018 and 2017, there were no assets or liabilities that are required to be measured
at fair value on a recurring basis, except for the Company’s equity securities (see Note 2), interest rate cap
(see Note 10), interest rate swaps (see Note 10) and Legacy Payments (as defined below) for Ms. Martha
Stewart. There was no change to fair value level hierarchy classification for the years ended December 31,
2018 and 2017. The following table sets forth the carrying value and the fair value of the Company’s
financial assets and liabilities required to be disclosed at December 31, 2018 and 2017:
Financial Instrument
Level
12/31/2018
12/31/2017
12/31/2018
12/31/2017
Carrying Value
Fair Value
Equity securities . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest rate caps . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest rate swaps – liability . . . . . . . . . . . . . . . . .
Term Loans . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revolving Loan . . . . . . . . . . . . . . . . . . . . . . . . . .
Legacy Payments . . . . . . . . . . . . . . . . . . . . . . . . .
1
2
2
2
2
3
$
$
$
627
$
— $
627
$
—
— $
1,239
$
— $ 1,239
2,019
$
— $
2,019
$
—
$519,850
$115,000
2,553
$
$551,913
$ 92,787
2,256
$
$515,742
$114,827
2,553
$
$542,655
$ 92,389
2,256
$
(in thousands)
The carrying amounts of the Company’s cash, restricted cash, accounts receivable and accounts
payable approximate fair value due to their short-term maturities.
On December 10, 2018, the Company entered into interest rate swap agreements related to its term
loans (the “2018 Swap Agreements”) with certain financial institutions. The Company recorded its interest
rates swaps in accrued expense and other long-term liabilities on the consolidated balance sheets at fair
value using Level 2 inputs. The 2018 Swap Agreements have a $300 million notional value and $150 million
matures on December 31, 2021 and $150 million matures on January 4, 2022.
The Company’s risk management objective and strategy with respect to the 2018 Swap Agreements is
to reduce its exposure to variability in cash flows on a portion of the Company’s floating-rate debt. The
2018 Swap Agreements protect the Company from increases in changes in its cash flows attributable to
changes in a contractually specified interest rate on an amount of borrowing equal to the then outstanding
swap notional. The Company will periodically assess the effectiveness of the hedge (both prospective and
retrospective) by performing a single regression analysis that was prepared at the inception of the hedging
relationship. To the extent the hedging relationship is highly effective, the gain or loss on the swap will be
recorded in accumulated other comprehensive loss and reclassified into interest expense in the same period
during which the hedged transactions affect earnings.
The components of the 2018 Swap Agreements as of December 31, 2018 are as follows:
Notional Value Derivative Asset Derivative Liability
(in thousands)
LIBOR based loans . . . . . . . . . . . . . . . . . . . . .
$300,000
$—
$2,019
On November 30, 2016, the Company entered into interest rate cap agreements related to its 1-month
London Interbank Offered Rate (“LIBOR”) rates related to the Company’s loan agreements (the “2016
Cap Agreements”) with certain financial institutions. The 2016 Cap Agreements had a $500 million
notional value, strike rate of 1.50% and matured on November 23, 2018. The Company recorded its interest
rate caps on the consolidated balance sheets at fair value using Level 2 inputs. The valuation technique used
to determine the fair value of the 2016 Cap Agreements approximated the net present value of future cash
flows, taking into account current interest rates.
F-21
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 3 — FAIR VALUE OF FINANCIAL INSTRUMENTS – (continued)
The Company’s risk management objective and strategy with respect to the 2016 Cap Agreements was
to reduce its exposure to variability in expected future cash outflows (forecasted interest payments)
attributable to change in 1-month LIBOR rates, the designated benchmark interest rate being hedged,
relating to a portion of its outstanding floating-rate debt. The 2016 Cap Agreements protect the Company
from increases in hedged cash flows on its floating-rate debt attributable to changes in 1-month LIBOR
rates above the strike rate. Should 1-month LIBOR rates exceed 1.50% on a rate reset date during the terms
of the 2016 Cap Agreements, the financial institutions would pay the Company for an amount equivalent to
the excess interest over the strike rate. To the extent the hedging relationship was perfectly effective, changes
in the fair value of
the hedging instrument each period would be deferred in accumulated other
comprehensive loss in the statement of changes in equity, and the upfront hedging instrument purchase
price will be reclassified to Interest expense, net in the consolidated statements of operations according to
its caplet values. If hedge ineffectiveness existed, accumulated other comprehensive loss would be adjusted
to a balance that reflected the lesser of either the cumulative change in the fair value of the hedging or the
cumulative change in the fair value of the hypothetically “perfect” derivative. The amount of ineffectiveness,
if any, recorded in earnings would be equal to the excess of the cumulative change in the fair value of the
hedging instrument over the cumulative change in the fair value of the hypothetical derivative.
For purposes of this fair value disclosure, the Company based its fair value estimate for the Term
Loans and Revolving Loan (each, as defined in Note 10) on its internal valuation whereby the Company
applied the discounted cash flow method to its expected cash flow payments due under the loan agreements
based on interest rates as of December 31, 2018 and 2017 for debt with similar risk characteristics and
maturities.
In connection with the acquisition of Martha Stewart Living Omnimedia (“MSLO”), beginning with
calendar years commencing on or after January 1, 2026, the Company will pay Ms. Stewart three and
one-half percent (3.5%) of Gross Licensing Revenues (as defined in Ms. Stewart’s employment agreement)
for each such calendar year for the remainder of Ms. Stewart’s life (with a minimum of five (5) years of
payments, to be made to Ms. Stewart’s estate if Ms. Stewart dies before December 31, 2030) (the “Legacy
Payments”). The Company determined the acquisition date fair value of Legacy Payments due to
Ms. Martha Stewart was $1.7 million. The fair value of the Legacy Payments due to Ms. Martha Stewart
was $2.6 million and $2.3 million at December 31, 2018 and 2017, respectively. The Company recorded
$0.3 million of accretion during the each of the years ended December 31, 2018, 2017 and 2016 related to
the Legacy Payments and recorded the expense within interest expense, net in the consolidated statements
of operations.
NOTE 4 — DISCONTINUED OPERATIONS OF WHOLESALE BUSINESS
During the year ended December 31, 2016, the Company released its $0.6 million reserve of certain
unrecognized tax benefits through current income tax expense in accordance with ASC 740. In addition, the
Company wrote off the remaining assets and liabilities, a net de minimis amount, within other expense
(income) in the consolidated statements of operations. There are no further transactions involving
discontinued operations.
NOTE 5 — REVENUE
Adoption
On January 1, 2018, the Company adopted ASC 606 on a modified retrospective basis for all open
contracts as of January 1, 2018. The core principle of the new guidance is the recognition of revenue when
a company transfers promised goods or services to customers in an amount that reflects the consideration
to which the company expects to be entitled to in exchange for those goods or services. The new guidance
F-22
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 5 — REVENUE – (continued)
defines a five-step approach to achieve this core principle and, in doing so, requires greater use of judgment
and estimates and requires expanded disclosures related to the amounts of revenue recognized and
judgements made. Under the modified retrospective basis, results for reporting periods beginning after
January 1, 2018 are presented under the new revenue standard, while prior period amounts are not adjusted
and continue to be reported in accordance with ASC 605, Revenue Recognition (“ASC 605”).
In connection with the adoption of the new guidance, the Company recorded a net increase of
$1.1 million to the opening balance of retained earnings (a reduction of the accumulated deficit). The
adjustments consisted of increases of $6.3 million to accounts receivable (resulting in unbilled receivables)
and $4.4 million to deferred revenue (contract liability) offset by a noncontrolling interests opening balance
adjustment of $0.4 million and an income tax impact of $0.5 million. The adjustments are recorded in the
consolidated financial statements as the cumulative effect of revenue recognition accounting change.
Changes to the balances at January 1, 2018 resulting from the adoption of ASC 606 are as follows:
December 31,
2017
(As Reported)
Impact of
Adoption of
ASC 606
January 1,
2018
(in thousands)
Assets
Current Assets:
Accounts receivable, net
. . . . . . . . . . . . . . . . . . . . . . .
$ 60,102
$6,335
$ 66,437
Liabilities
Current Liabilities:
Current portion of deferred revenue . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . .
$
8,102
67,799
$4,387
463
$ 12,489
68,262
Equity
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . .
$(225,369)
71,547
$1,130
355
$(224,239)
71,902
Deferred revenue will be recognized as the Company fulfills its performance obligations over periods of
approximately one to five years.
F-23
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 5 — REVENUE – (continued)
The impact to revenue for the year ended December 31, 2018 was a decrease of $3.5 million due to the
adoption of ASC 606. The impact to the provision for income taxes for the year ended December 31, 2018
was a reduction of income tax expense of $0.9 million due to the adoption of ASC 606. The tables below
summarize the impact of the adoption on the consolidated statement of operations for the year ended
December 31, 2018:
Year Ended December 31, 2018
(in thousands, except share and per share data)
As
Reported
Adjustments
due to
ASC 606
Under previous
guidance
(ASC 605)
Net revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
169,956
$
(3,553) $
173,509
Operating expenses . . . . . . . . . . . . . . . . . . . . . . . .
Impairment charges . . . . . . . . . . . . . . . . . . . . . . . .
Loss on sale of assets . . . . . . . . . . . . . . . . . . . . . . .
Income from operations . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
Interest expense, net
Loss before income taxes . . . . . . . . . . . . . . . . . . . .
(Benefit from) provision for income taxes . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . .
Net loss attributable to Sequential Brands Group,
87,767
17,899
7,117
57,173
693
62,152
(5,672)
(694)
(4,978)
(5,506)
226
—
—
(3,779)
—
—
(3,779)
(869)
(2,910)
177
87,541
17,899
7,117
60,952
693
62,152
(1,893)
175
(2,068)
(5,683)
Inc. and Subsidiaries . . . . . . . . . . . . . . . . . . . . .
$
(10,484) $
(2,733) $
(7,751)
Loss per share attributable to Sequential Brands
Group, Inc. and Subsidiaries:
Basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . .
$
(0.16) $
(0.04) $
(0.12)
Weighted-average common shares outstanding:
Basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . .
63,700,081
63,700,081
63,700,081
Disaggregated Revenue
The following table presents revenue disaggregated by source for the years ended December 31, 2018,
2017 and 2016:
Year Ended December 31,
2018
2017
2016
(in thousands)
Licensing Agreements
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
$160,500
$161,703
$149,026
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9,456
5,761
6,502
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$169,956
$167,464
$155,528
The Company has entered into various license agreements that provide revenues in exchange for use of
the Company’s IP. Licensing agreements are the Company’s primary source of revenue. The Company also
derives revenue from other sources such as editorial content for books, television, commissions and vendor
placement commissions.
F-24
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 5 — REVENUE – (continued)
Contract Balances
Contract assets represent unbilled receivables and are presented within accounts receivable, net on the
consolidated balance sheets. Contract liabilities represent unearned revenues and are presented within the
current portion of deferred revenue on the consolidated balance sheets.
The below table summarizes the net change in contract assets and contract liabilities from the date of
adoption to December 31, 2018:
Contract assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contract liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$6,335
4,387
(in thousands)
$(3,168)
612
$3,167
4,999
January 1,
2018
Changes
December 31,
2018
Performance Obligations
A performance obligation is a promise in a contract to transfer a distinct good or service to the
customer. The Company has reviewed its various revenue streams for its existing contracts under the
five-step approach. The Company has entered into various license agreements that provide revenues based
on guaranteed minimum royalty payments with additional royalty revenues based on a percentage of
defined sales. Guaranteed minimum royalty payments (“fixed revenue”) are recognized on a straight-line
basis over the term of the contract, as defined in each license agreement. Earned royalties and earned
royalties in excess of the fixed revenue (“variable revenue”) are recognized as income during the period
corresponding to the licensee’s sales. Earned royalties in excess of fixed revenue are only recognized when
the Company is reasonably certain that the guaranteed minimums payments for the period, as defined in
each license agreement, will be exceeded.
Licensing for trademarks is the Company’s largest revenue source. Under ASC 606, the Company’s
agreements are generally considered symbolic licenses which contain the characteristics of a right-to-access
license since the customer is simultaneously receiving the IP and benefiting from it throughout the license
period. As such, the Company primarily records revenue from licenses with fixed revenue on a straight-line
basis over the license period as the performance obligation is satisfied over time. The Company applies its
judgment based on historical trends when estimating future revenues and the period over which to recognize
revenue when evaluating its licensing contracts.
The below table summarizes amounts related to future performance obligations under fixed
contractual arrangements as of December 31, 2018 and the periods in which they are expected to be earned
and recognized as revenue:
Future Performance Obligations . . . . . . . .
$73,561
$58,011
$42,300
$22,705
$18,148
$19,524
2019
2020
2021
2022
2023
Thereafter
The Company does not disclose the amount attributable to unsatisfied or partially satisfied
performance obligations for variable revenue contracts in accordance with the optional exemption allowed
for under ASC 606. The Company has categorized certain contracts as variable when there is a history and
future expectation of exceeding guaranteed minimum royalties.
F-25
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 6 — ACQUISITIONS
Acquisition of Gaiam Brand Holdco, LLC
On July 1, 2016, the Company, together with its wholly-owned subsidiary, SBG-Gaiam Holdings LLC
(formerly known as Stretch & Bend Holdings LLC), a Delaware limited liability company (“SBG-Gaiam”
or the “Purchaser”) completed the acquisition pursuant to the terms of the Membership Interest Purchase
Agreement (the “MIPA”) with GAIAM, Inc., a Colorado corporation (“Seller”) pursuant to which
Purchaser agreed to acquire the branded consumer business of Seller for a total purchase price of
$145.7 million in cash. As part of the transaction, SBG-Gaiam acquired Seller’s yoga, fitness and wellness
product business, which include the GAIAM and SPRI brands. In tandem with the transaction, the
Company signed long-term licensing agreements for the brands’ core categories, which became effective
upon closing.
As part of the MIPA, the Company paid $1.9 million to Seller for severance related charges to
employees of GAIAM, Inc. Also as part of the MIPA, the Company acquired a 49.9% noncontrolling
interest in Gaiam Pty. Ltd, which is recorded under the equity method of accounting. The acquisition was
accounted for under the acquisition method of accounting. Accordingly, the acquired assets were recorded
at their estimated fair values, and operating results for the GAIAM and SPRI brands are included in the
Company’s consolidated financial statements from the effective date of the acquisition, July 1, 2016.
The Company made the following updates to the purchase price during the year ended December 31,
2017 in connection with finalizing the valuation of the Gaiam Brand Holdco, LLC acquisition (in
thousands):
Allocated to:
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity method investment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$(3,621)
3,568
53
$ —
The final allocation of the purchase price is summarized as follows (in thousands):
Total consideration paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$147,587
Allocated to:
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity method investment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$145,923
1,084
757
23
(200)
$147,587
The Company and Gaiam Brand Holdco, LLC elected to treat the acquisition as an asset acquisition
under section 338(h)(10) of the United States Internal Revenue Service tax code. As such, the Company did
not record a deferred tax liability in connection with the acquisition.
F-26
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 6 — ACQUISITIONS – (continued)
Goodwill arising from the acquisition mainly consists of the synergies of an ongoing licensing and
brand management business. Trademarks have been determined by management to have an indefinite useful
life and, accordingly, no amortization is recorded in the Company’s consolidated statement of operations.
Goodwill and trademarks are tested for impairment on an annual basis or sooner, if an event occurs or
circumstances change that indicate that the carrying amount of the goodwill or trademarks may not be
recoverable. The Company incurred legal and other costs related to the transaction of $3.8 million, which
have been recognized in operating expenses in the consolidated statement of operations during the year
ended December 31, 2016.
Total revenues and income from continuing operations since the date of the acquisition of the GAIAM
and SPRI brands, included in the consolidated statement of operations for the year ended December 31,
2016, are $12.0 million and $11.1 million, respectively.
NOTE 7 — PROPERTY AND EQUIPMENT
Property and equipment is summarized as follows:
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Computer hardware/equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements
Computer software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Automobiles and trucks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation and amortization . . . . . . . . . . . . . . . .
December 31,
2018
2017
(in thousands)
$ 6,094
1,400
9,860
973
304
140
18,771
(9,800)
$ 6,164
1,198
5,937
974
400
140
14,813
(7,778)
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 8,971
$ 7,035
As discussed in Note 19,
in February 2016, the Company wrote-off $0.4 million of
leasehold
improvements due to moving its corporate headquarters. There were no impairments of property and
equipment recorded in the consolidated statements of operations for the years ended December 31, 2018,
2017 and 2016. Depreciation and amortization expense amounted to $2.2 million, $3.8 million and
$3.5 million for the years ended December 31, 2018, 2017 and 2016, respectively.
F-27
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 8 — INTANGIBLE ASSETS
Intangible assets are summarized as follows:
December 31, 2018
Finite-lived intangible assets:
Useful Lives
(Years)
Gross
Carrying
Amount
Accumulated
Amortization
Net Carrying
Amount
(in thousands)
Trademarks
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5 – 15
$12,438
$(2,689)
$ 9,749
Customer agreements . . . . . . . . . . . . . . . . . . . . . . . .
Patents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
10
2,832
361
(2,639)
(321)
$15,631
$(5,649)
193
40
9,982
Indefinite-lived intangible assets:
Trademarks
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . .
December 31, 2017
Finite-lived intangible assets:
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer agreements . . . . . . . . . . . . . . . . . . . . . . . .
Patents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5 – 15
4
10
Indefinite-lived intangible assets:
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net
. . . . . . . . . . . . . . . . . . . . . . . . . .
954,929
$964,911
Useful Lives
(Years)
Gross
Carrying
Amount
Accumulated
Amortization
Net Carrying
Amount
(in thousands)
$5,462
2,832
665
$8,959
$(1,913)
(2,257)
(296)
$(4,466)
$ 3,549
575
369
4,493
990,677
$995,170
Future annual estimated amortization expense is summarized as follows:
Years Ended December 31,
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(in thousands)
$2,018
1,831
1,828
1,806
1,381
1,118
$9,982
Amortization expense amounted to $1.2 million, $0.9 million and $1.3 million for the years ended
December 31, 2018, 2017 and 2016, respectively.
Finite-lived intangible assets represent trademarks, customer agreements and patents related to the
Company’s brands. Finite-lived intangible assets are amortized on a straight-line basis over the estimated
useful lives of the assets. The carrying value of finite-lived intangible assets and other long-lived assets is
reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of
an asset may not be recoverable.
F-28
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 8 — INTANGIBLE ASSETS – (continued)
Indefinite-lived intangible assets are not amortized, but instead are subject to impairment evaluation.
As of December 31, 2018, the trademarks of Martha Stewart, Jessica Simpson, Avia, AND1, Joe’s, GAIAM,
Emeril, Caribbean Joe, and Ellen Tracy have been determined to have an indefinite useful
life, and
accordingly, consistent with ASC Topic 350, no amortization has been recorded in the Company’s
consolidated statements of operations. Instead, each of these intangible assets are tested for impairment
annually and as needed on an individual basis as separate single units of accounting, with any related
impairment charge recorded to the statement of operations at the time of determining such impairment.
The annual evaluation of the Company’s indefinite-lived trademarks is performed as of October 1, the
beginning of the Company’s fourth fiscal quarter. Based on the Company’s annual evaluation, the Company
determined that a certain trademark should no longer be classified as an indefinite-lived intangible asset
and was reclassified in the fourth quarter of 2018 as a finite-lived intangible asset and amortized on a
straight-line basis over the remaining estimated useful life of the trademark.
When conducting its impairment assessment of indefinite-lived intangible assets, the Company initially
performs a qualitative evaluation of whether it is more likely than not that the asset is impaired. If it is
determined by a qualitative evaluation that it is more likely than not that the asset is impaired, the Company
then tests the asset for recoverability. The Company tests its indefinite-lived intangible assets for recovery in
accordance with ASC-820-10-55-3D. When the income approach is used, fair value measurement reflects
current market expectations about those future amounts. The income approach is based on the present
value of future earnings expected to be generated by a business or asset. Income projections for a future
period are discounted at a rate commensurate with the degree of risk associated with future proceeds. A
residual or terminal value is also added to the present value of the income to quantify the value of the
business beyond the projection period. As such, recoverability of assets to be held and used is measured by
a comparison of the carrying amount of the asset to its expected future discounted net cash flows. If the
carrying amount of such assets are considered to be impaired, the impairment to be recognized is measured
by the amount by which the carrying amount of the assets exceeds the recoverability of the assets.
Assumptions used in our estimates are as follows: (i) discount rates; (ii) projected annual revenue growth
rates; and (iii) projected long-term growth rates. Our estimates also factor in economic conditions and
expectations of management which may change in the future based on period-specific facts and
circumstances. Assets to be disposed of are reported at the lower of the carrying amount or fair value less
costs to sell.
During the year ended December 31, 2018, the Company recorded non-cash impairment charges of
$17.9 million for indefinite-lived intangible assets related to the trademarks of two of the Company’s
brands: Caribbean Joe and Ellen Tracy. The impairments arose due to reduced growth expectations and the
impact of licensee transitions for these brands identified during the annual budget process which began at
the end of the third quarter 2018. Fair value for each trademark was determined based on the income
approach using estimates of future discounted cash flows. These charges are included in impairment
charges in the consolidated statements of operations.
Due to the identification of impairment indicators during the quarter ended September 30, 2017, the
Company performed impairment testing of its goodwill and indefinite-lived assets at September 30, 2017,
which replaced its October 1st annual test. As a result of its testing, during the quarter ended September 30,
2017, the Company recorded a non-cash impairment charge of $36.5 million relating to its indefinite-lived
intangible assets related to the trademarks of Caribbean Joe, Revo, Franklin Mint, Nevados, and FUL. The
impairments arose due to reduced contractual minimums or reduced sales forecasts in key distribution
channels for these brands. In addition, in connection with its goodwill impairment testing performed at
December 31, 2017, the Company performed impairment testing of its indefinite-lived assets at December
31, 2017, noting no additional impairment of its indefinite-lived intangible assets. See Note 9 — Goodwill
for further details. When an intangible asset’s useful life is no longer considered to be indefinite, it must be
F-29
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 8 — INTANGIBLE ASSETS – (continued)
amortized over the remaining period that it is expected to contribute to cash flows. The Company
determined that certain trademarks which had been impaired during the year ended December 31, 2017
should no longer be classified as indefinite-lived intangible assets. The Company recorded less than
$0.1 million in amortization during the year ended December 31, 2017 related to these trademarks. There
was no impairment of intangible assets or other long-lived assets recognized during the year ended
December 31, 2016.
During the year ended December 31, 2018, the Company sold both the Revo and FUL trademarks and
incurred a loss on the sale of the assets of $7.1 million. The following table shows the change in
indefinite-lived intangible assets for the year ended December 31, 2018 (in thousands):
Balance at January 1, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$995,170
Impairment of trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sale of trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(17,899)
(11,473)
(1,182)
295
Balance at December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$964,911
NOTE 9 — GOODWILL
Previous changes in goodwill are summarized as follows (in thousands):
Balance at January 1, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustment for acquisition of Gaiam Brand Holdco, LLC(a) . . . . . . . . . . . . . .
Impairment charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 307,744
(3,621)
(304,123)
Ending balance at December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
—
(a) Goodwill from the acquisition of Gaiam Brand Holdco, LLC represented the excess of the purchase
price over the fair value of net assets acquired under the acquisition method of accounting.
Goodwill is tested for impairment at the reporting unit level (the Company has determined that it has a
single reporting unit) on an annual basis (October 1st) and between annual tests if an event occurs or
circumstances change that would more likely than not reduce the fair value of a reporting unit below its
carrying value. As discussed below, during 2017, due to impairment indicators noted in between annual
tests, the Company performed impairment testing at September 30, 2017, which replaced its October 1st
annual test. In evaluating goodwill for impairment, the Company first assesses qualitative factors to
determine whether it is more likely than not that the fair value of its reporting unit is less than its carrying
amount. Qualitative factors considered include, for example, macroeconomic and industry conditions,
overall financial performance and other relevant entity-specific events. If the Company bypasses the
qualitative assessment, or concludes that it is more likely than not that the fair value of its reporting unit is
less than its carrying value, it then performs a quantitative impairment test to identify potential goodwill
impairment and measure the amount of goodwill impairment to be recognized, if any. If the carrying value
of the reporting unit’s goodwill exceeds the implied fair value of the goodwill, an impairment loss is
recognized in the amount of that excess, not to exceed the carrying amount of goodwill.
Due to impairment indicators noted during the third quarter of 2017, specifically the impairment of
certain tradenames due to reduced contractual minimums or reduced sales forecasts in key distribution
channels, the Company, with the assistance of a third party valuation specialist, performed a quantitative
F-30
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 9 — GOODWILL – (continued)
assessment at September 30, 2017, which replaced its October 1st annual test. Fair value for the quantitative
assessment was determined under an income approach using estimates of discounted future cash flows. The
income approach relies on assumptions such as the Company’s projected future earnings and appropriate
discount rates.
Significant assumptions used in the income approach were as follows: (i) discount rates; (ii) projected
annual revenue growth rates; and (iii) projected long-term growth rates. The Company’s estimates also
factor in economic conditions and expectations of management which may change in the future based on
period-specific facts and circumstances. The Company corroborated the results of the income approach by
reconciling to within a reasonable range of the Company’s market capitalization, (calculated as total
common shares outstanding multiplied by the common equity price per share, as adjusted for a control
premium factor). The control premium was estimated based upon control premiums observed in
comparable market transactions. Reconciling items identified included the benefit of the Company’s fully
reserved tax assets for which the market may not have been giving full value and depressed market multiples
experienced by the entities within our brand licensing peer group. Based on the results of the quantitative
assessment, the Company determined that goodwill was not impaired as of September 30, 2017.
Due to additional impairment indicators noted during the fourth quarter of 2017, specifically a sharp
and continued decline in its stock price and the related decline in its market capitalization, the Company
determined that there was a fourth quarter impairment indicator and a quantitative impairment test was
required to be performed at December 31, 2017. During the fourth quarter of 2017, the Company’s stock
price and market capitalization declined approximately 41%, consistent with the decline in market
capitalization of similar companies in the Company’s sector. The Company evaluated the fair value of its
reporting unit under the income approach (in the same manner as noted above in its assessment at
September 30, 2017), adjusting its assumptions to reflect additional market risk in the discount rate (from
10.25% to 11.25%), as well as adjusted future effective tax rates, noting that the fair value of its reporting
unit indicated by the income approach at December 31, 2017 was no longer in excess of its carrying value.
At December 31, 2017, after comparing the results of the income approach to the market capitalization
approach, the Company noted it could no longer corroborate the results of the income approach by
reconciling to within a reasonable range of the Company’s market capitalization, including an assumed
control premium. As discussed above, the two primary differences between the market approach and
income approach were determined to be the Company’s fully reserved tax assets, for which the market may
not have been giving full value and depressed market multiples experienced by all entities within the brand
licensing peer group. The reconciliation was significantly impacted by the decreased market capitalization,
the Tax Cuts and Jobs Act, which reduced the
as well as the enactment in December 2017 of
aforementioned reconciling item for fully reserved tax assets. As such, the Company determined that the
value indicated by the market capitalization approach, calculated using the December 31, 2017 closing stock
price of $1.78 and an estimated control premium factor of 20%, was the most appropriate measure of the
fair value of the Company as of December 31, 2017. Based on this analysis, the fair value of the Company’s
single reporting unit was below its carrying value by an amount greater than the carrying value of goodwill,
and the Company recorded an impairment charge of $304.1 million in the fourth quarter of 2017 to fully
write off its goodwill.
F-31
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 10 — LONG-TERM DEBT
The components of long-term debt are as follows:
December 31,
2018
2017
(in thousands)
Secured Term Loans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$519,850
$551,913
Revolving Credit Facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
115,000
92,787
Unamortized deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . .
(24,063)
(14,103)
Total long-term debt, net of unamortized deferred financing costs . . . . . .
610,787
630,597
Less: current portion of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . .
28,300
28,300
Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$582,487
$602,297
August 2018 Debt Facilities
On August 7, 2018, the Company and certain of its subsidiaries amended its (i) Third Amended and
Restated First Lien Credit Agreement (the “New Amended BoA Credit Agreement”) with Bank of
America, N.A., as administrative agent and collateral agent and the lenders party thereto (the “BoA Facility
Loan Parties”) and (ii) the Third Amended and Restated Credit Agreement (the “New Amended FS/KKR
Credit Agreement”) with Wilmington Trust, National Association, as administrative agent and collateral
agent (the “FS/KKR Agent”) and the lenders party thereto (the “FS/KKR Facility Loan Parties”). The
Company used a portion of the proceeds of the $335.0 million loans made to the Company under the New
Amended BoA Credit Agreement to prepay loans under the Amended FS/KKR Credit Agreement.
During 2018, the Company incurred $14.6 million in lender and certain third-party fees associated
with debt refinancing, which was recorded as deferred financing costs in accordance with ASC 470 — Debt
and included in Long-term debt, net of current portion in the consolidated balance sheet at December 31,
2018. These fees are being amortized using the effective interest rate method over the terms of the New
Amended BoA Credit Agreement and New Amended FS/KKR Credit Agreement. The Company expensed
$0.1 million of deferred financing costs, included in Interest Expense, net in the consolidated statement of
operations, as a result of a partial extinguishment of the Amended BoA Credit Agreement in accordance
with ASC 470 — Debt in connection with the Company’s entry into the New Amended BoA Credit
Agreement.
The New Amended BoA Credit Agreement provides for several five-year senior secured credit facilities,
consisting of (i) Tranche A Term Loans in an aggregate principal amount of $150.0 million (the “Amended
Tranche A Loans”), (ii) Tranche A-1 Term Loans in an aggregate principal amount of $70.0 million (the
“Amended Tranche A-1 Loans” and, together with the Tranche A Loans, the “Amended BoA Term
Loans”) and (iii) revolving credit commitments in the aggregate principal amount of $130.0 million (the
“Amended Revolving Credit Commitments” and, the loans under the Revolving Credit Commitments, the
“Amended Revolving Loans”). On the Closing Date, the total amount outstanding under the New
Amended BoA Credit Agreement was $335.0 million, including (i) $150.0 million of Amended Tranche A
Loans, (ii) $70.0 million of Amended Tranche A-1 Loans and (iii) $115.0 million of Amended Revolving
Loans.
The loans under the New Amended BoA Credit Agreement bear interest, at the Company’s option, at
a rate equal to (i) with respect to the Amended Revolving Loans and the Amended Tranche A Loans (a) the
LIBOR rate plus 3.50% per annum or (b) the base rate plus 2.50% per annum and (ii) with respect to the
Amended Tranche A-1 Loans (a) the LIBOR rate plus 7.00% per annum or (b) the base rate plus 6.00% per
annum. The loans under the New Amended BoA Credit Agreement provide for interest rate reductions if
F-32
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 10 — LONG-TERM DEBT – (continued)
certain leverage ratios are achieved, with minimum interest rates equal to (i) with respect to the Amended
Revolving Loans and the Amended Tranche A Loans (a) the LIBOR rate plus 3.00% per annum or (b) the
base rate plus 2.00% per annum and (ii) with respect to the Amended Tranche A-1 Loans (a) the LIBOR
rate plus 6.00% per annum or (b) the base rate plus 5.00% per annum. The undrawn portions of the
Revolving Credit Commitments are subject to a commitment fee of 0.375% per annum.
to the payment of customary “breakage” costs with respect
The Company may make voluntary prepayments of the loans outstanding under the New Amended
BoA Credit Agreement, subject
to
LIBOR-based borrowings and, in certain cases, to the prepayment premium set forth in the New Amended
BoA Credit Agreement. Additionally, the Company is mandated to make prepayments (without payment of
a premium or penalty) under the New Amended BoA Credit Agreement amounting to: (i) the loans
outstanding under the New Amended BoA Credit Agreement plus, (a) where intellectual property is
disposed, 50.0% of the disposed intellectual property’s orderly liquidation value, and (b) where any other
assets constituting collateral are disposed or upon the receipt of certain insurance proceeds, 100% of the net
proceeds thereof, subject to certain reinvestment rights; and (ii) the Amended Tranche A-1 Loans to the
extent that the outstanding principal amount thereof exceeds 15.0% of the orderly liquidation value of the
registered trademarks owned by the BoA Facility Loan Parties. The Amended BoA Term Loans will
continue to amortize in quarterly installments of $5.0 million.
The New Amended BoA Credit Agreement contains customary representations and warranties and
customary affirmative and negative covenants applicable to the BoA Facility Loan Parties and their
subsidiaries. Moreover, the New Amended BoA Credit Agreement contains financial covenants that require
the BoA Facility Loan Parties and their subsidiaries to (i) maintain a positive net income (as defined in the
New Amended BoA Credit Agreement) (ii) satisfy a maximum loan to value ratio initially set at 50.0%
(applicable to the Amended Revolving Loans and Amended Tranche A Loans) decreasing over the term of
the New Amended BoA Credit Agreement until reaching a final maximum loan to value ratio of 42.5% and
(iii) satisfy a maximum consolidated first lien leverage ratio, initially set at 3.875:1.00, decreasing over the
term of the New Amended BoA Credit Agreement until reaching a final maximum ratio of 2.875:1.00 for
the fiscal quarter ending September 30, 2022 and thereafter.
The New Amended BoA Credit Agreement contains certain customary events of default, including a
change of control. If an event of default occurs and is not cured within any applicable grace period or not
waived, the Bank of America Agent, at the request of the lenders under the New Amended BoA Credit
Agreement, must take various actions, including, without limitation, the acceleration of all amounts due
under the New Amended BoA Credit Agreement.
The Company may request an increase in (i) the Revolving Credit Facility and Tranche A Loans as
would not cause the consolidated first lien leverage ratio, determined on a pro forma basis after giving effect
to any such increase, to exceed 2.80:1.00 and (ii) the Tranche A-1 Loans, as would not cause the
consolidated first lien leverage ratio, determined on a pro forma basis after giving effect to any such
increase, to exceed (a) with respect to any increase, the proceeds of which will be used solely to finance an
acquisition, 3.00:1.00 and (b) with respect to any other increase, 2.90:1.00, subject to the satisfaction of
certain conditions in the New Amended BoA Credit Agreement. At December 31, 2018, the Company is in
compliance with the covenants included in the New Amended BoA Credit Agreement.
The New Amended FS/KKR Credit Agreement provides for a five and a half-year $314.0 million
senior secured term loan facility. The Company may request one or more additional term loan facilities or
the increase of term loan commitments under the New Amended FS/KKR Credit Agreement as would not
have caused the consolidated total leverage ratio, determined on a pro forma basis after giving effect to any
such addition and increase, to exceed 6.00:1.00, subject to the satisfaction of certain conditions in the New
Amended FS/KKR Credit Agreement.
F-33
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 10 — LONG-TERM DEBT – (continued)
The loans under the New Amended FS/KKR Credit Agreement bear interest, at the Company’s
option, at a rate equal to either (i) the LIBOR rate plus 8.75% per annum or (ii) the base rate plus 7.75% per
annum.
The Company may make voluntary prepayments of the loans outstanding under the New Amended
FS/KKR Credit Agreement, subject to the payment of customary “breakage” costs with respect to
LIBOR-based borrowings and, in certain cases, to the prepayment premium set forth in the New Amended
FS/KKR Credit Agreement. The Company is mandated to make prepayments (without payment of a
premium or penalty) of loans outstanding under the New Amended FS/KKR Credit Agreement amounting
to: (i) where intellectual property was disposed, 50.0% of the disposed intellectual property’s orderly
liquidation value, (ii) where any other asset constituting collateral is disposed or upon the receipt of certain
insurance proceeds, 100% of the net proceeds thereof, subject to certain reinvestment rights, and (iii) any
consolidated excess cash flow, in an amount equal to (a) in the event the consolidated total leverage ratio
was at least 4.00:1.00, 75% thereof, (b) in the event the consolidated total leverage ratio was less than
4.00:1.00 but at least 3.00:1.00, 50% thereof and (c) in the event the consolidated total leverage ratio was
less than 3.00:1.00, 0% thereof. The loans under the New Amended FS/KKR Credit Agreement will
continue to amortize in quarterly installments of approximately $2.1 million.
The New Amended FS/KKR Credit Agreement contains customary representations and warranties
and customary affirmative and negative covenants applicable to the FS/KKR Facility Loan Parties and
their subsidiaries. Moreover, the New Amended FS/KKR Credit Agreement contains financial covenants
that require the FS/KKR Facility Loan Parties and their subsidiaries to satisfy (i) a maximum consolidated
total leverage ratio, initially set at 7.25:1.00, decreasing over the term of the New Amended FS/KKR Credit
Agreement until reaching a final maximum ratio of 6.25:1.00 for the fiscal quarter ending September 30,
2022 and thereafter and (ii) a maximum consolidated first lien leverage ratio, initially set at 3.875:1.00,
decreasing over the term of the New Amended FS/KKR Credit Agreement until reaching a final maximum
ratio of 2.875:1.00 for the fiscal quarter ending September 30, 2022 and thereafter. At December 31, 2018,
the Company is in compliance with the covenants included in the New Amended FS/KKR Credit
Agreement.
The New Amended FS/KKR Credit Agreement contains certain customary events of default,
including a change of control. If an event of default occurs and is not cured within any applicable grace
period or is not waived, the FS/KKR Agent, at the request of the lenders under the New Amended FS/
KKR Credit Agreement, is required to take various actions, including, without limitation, the acceleration
of amounts due thereunder.
The Company may request one or more additional term loan facilities or the increase of term loan
commitments under the New Amended FS/KKR Credit Agreement as would not have caused the
consolidated total leverage ratio, determined on a pro forma basis after giving effect to any such addition
and increase, to exceed 6.00:1.00, subject to the satisfaction of certain conditions in the New Amended FS/
KKR Credit Agreement.
July 2016 Debt Facilities
On July 1, 2016 (the “Closing Date”), the Company and certain of its subsidiaries entered into (i) the
Third Amended and Restated First Lien Credit Agreement (the “Amended BoA Credit Agreement”) with
Bank of America, N.A., as administrative agent and collateral agent and the lenders party thereto (the
“BoA Facility Loan Parties”) and (ii) the Third Amended and Restated Credit Agreement (the “Amended
FS/KKR Credit Agreement”) with Wilmington Trust, National Association, as administrative agent and
collateral agent (the “FS/KKR Agent”) and the lenders party thereto. Such agreements amended, restated
and replaced the December 2015 debt facilities. The Company used a portion of the proceeds of the
F-34
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 10 — LONG-TERM DEBT – (continued)
$287.5 million loans made to the Company under the Amended BoA Credit Agreement and the $415.0
million loans made to the Company under the Amended GSO Credit Agreement to fund the payment of
the purchase price with respect to the acquisition of the Gaiam Brand Holdco, LLC and costs and expenses
incurred in connection with such acquisition and related transactions.
The Amended BoA Credit Agreement provided for several five-year credit facilities, consisting of
(i) Tranche A Term Loans in an aggregate principal amount of $133.0 million (the “Tranche A Loans”),
(ii) Tranche A-1 Term Loans in an aggregate principal amount of $44.5 million (the “Tranche A-1 Loans”
and, together with the Tranche A Loans, the “BoA Term Loans”) and (iii) revolving credit commitments in
the aggregate principal amount of $110.0 million (the “Revolving Credit Facility” and, the loans under the
Revolving Credit Facility, the “Revolving Loans”). On the Closing Date, the total amount outstanding
under the Amended BoA Credit Agreement was $258.0 million, including (i) $133.0 million of Tranche A
Loans, (ii) $44.5 million of Tranche A-1 Loans and (iii) $80.5 million of borrowing under the Revolving
Loans.
The loans under the Amended BoA Credit Agreement bore interest, at the Company’s option, at a rate
equal to (i) with respect to the Revolving Loans and the Tranche A Loans (a) the LIBOR rate plus 3.50%
per annum or (b) the base rate plus 2.50% per annum and (ii) with respect to the Tranche A-1 Loans (a) the
LIBOR rate plus 7.00% per annum or (b) the base rate plus 6.00% per annum. The undrawn portions of the
commitments under the Revolving Credit Facility were subject to a commitment fee of 0.375% per annum.
to the payment of customary “breakage” costs with respect
The Company could have made voluntary prepayments of the loans outstanding under the Amended
BoA Credit Agreement, subject
to
LIBOR-based borrowings and, in certain cases, to the prepayment premium set forth in the Amended BoA
Credit Agreement. Additionally, the Company was mandated to make prepayments (without payment of a
premium or penalty) under the Amended BoA Credit Agreement amounting to: (i) the loans outstanding
under the Amended BoA Credit Agreement plus, (a) where intellectual property was disposed, 50.0% of the
disposed intellectual property’s orderly liquidation value, and (b) where any other assets constituting
collateral are disposed or upon the receipt of certain insurance proceeds, 100% of the net proceeds thereof,
subject to certain reinvestment rights; and (ii) the Tranche A-1 Loans to the extent that the outstanding
principal amount thereof exceeds 10.0% of the orderly liquidation value of the registered trademarks
owned by the BoA Facility Loan Parties. On September 30, 2016, the BoA Term Loans commenced
amortization in quarterly installments of $5.0 million.
The Amended BoA Credit Agreement contained customary representations and warranties and
customary affirmative and negative covenants applicable to the BoA Facility Loan Parties and their
subsidiaries. Moreover, the Amended BoA Credit Agreement contained financial covenants that required
the BoA Facility Loan Parties and their subsidiaries to (i) maintain a positive net income (as defined),
(ii) satisfy a maximum loan to value ratio set at 50.0% (applicable to the Revolving Loans and Tranche A
Loans) and (iii) satisfy a maximum consolidated first lien leverage ratio, initially set at 2.80:1.00, decreasing
over the term of the Amended BoA Credit Agreement until reaching the final maximum ratio of 2.50:1.00
for the fiscal quarter ending September 30, 2018 and thereafter
The Amended BoA Credit Agreement contained certain customary events of default, including a
change of control. If an event of default occurred and was not cured within any applicable grace period or
not waived, the Bank of America Agent, at the request of the lenders under the Amended BoA Credit
Agreement, must take various actions, including, without limitation, the acceleration of amounts due under
the Amended BoA Credit Agreement.
The Company could have requested an increase in (i) the Revolving Credit Facility and Tranche A
Loans as would not have caused the consolidated first lien leverage ratio, determined on a pro forma basis
after giving effect to any such increase, to exceed 2.33:1.00 and (ii) the Tranche A-1 Loans, as would not
F-35
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 10 — LONG-TERM DEBT – (continued)
have caused the consolidated first lien leverage ratio, determined on a pro forma basis after giving effect to
any such increase, to exceed (a) with respect to any increase, the proceeds of which will be used solely to
finance an acquisition, 2.50:100 and (b) with respect to any other increase, 2.40:1.00, subject to the
satisfaction of certain conditions in the Amended BoA Credit Agreement.
The Amended FS/KKR Credit Agreement provided for a six-year $415.0 million senior secured term
loan facility. The Company could have requested one or more additional term loan facilities or the increase
of term loan commitments under the Amended FS/KKR Credit Agreement as would not have caused the
consolidated total leverage ratio, determined on a pro forma basis after giving effect to any such addition
and increase, to exceed 6.00:1.00, subject to the satisfaction of certain conditions in the Amended FS/KKR
Credit Agreement.
The loans under the Amended FS/KKR Credit Agreement bore interest, at the Company’s option, at a
rate equal to either (i) the LIBOR rate plus an applicable margin of 8.25% or 9.00% per annum or (ii) the
base rate plus an applicable margin of 7.25% or 8.00% per annum, in each case based upon the consolidated
total leverage ratio.
The Company could have made voluntary prepayments of the loans outstanding under the Amended
FS/KKR Credit Agreement, subject to the payment of customary “breakage” costs with respect to
LIBOR-based borrowings and, in certain cases, to the prepayment premium set forth in the Amended FS/
KKR Credit Agreement. The Company was mandated to make prepayments (without payment of a
premium or penalty) of loans outstanding under the Amended FS/KKR Credit Agreement amounting to:
(i) where intellectual property was disposed, 50.0% of
the disposed intellectual property’s orderly
liquidation value, (ii) where any other asset constituting collateral was disposed or upon the receipt of
certain insurance proceeds, 100% of the net proceeds thereof, subject to certain reinvestment rights, and
(iii) any consolidated excess cash flow, in an amount equal to (a) in the event the consolidated total leverage
ratio was at least 4.00:1.00, 75% thereof, (b) in the event the consolidated total leverage ratio was less than
4.00:1.00 but at least 3.00:1.00, 50% thereof and (c) in the event the consolidated total leverage ratio was
less than 3.00:1.00, 0% thereof. On March 31, 2018, the Loans under the Amended FS/KKR Credit
Agreement commenced amortization in quarterly installments, equal to 2.00% per annum of the original
aggregate principal amount thereof.
The Amended FS/KKR Credit Agreement contained customary representations and warranties and
customary affirmative and negative covenants applicable to the FS/KKR Facility Loan Parties and their
subsidiaries. Moreover, the Amended FS/KKR Credit Agreement contained financial covenants that
require the GSO Facility Loan Parties and their subsidiaries to satisfy (i) a maximum consolidated total
leverage ratio,
the Amended FS/KKR Credit
Agreement until reaching the final maximum ratio of 6.50:1.00 for the fiscal quarter ending September 30,
2018 and thereafter and (ii) a maximum consolidated first lien leverage ratio, initially set at 2.80:1.00,
decreasing over the term of the Amended FS/KKR Credit Agreement until reaching the final maximum
ratio of 2.50:1.00 for the fiscal quarter ending September 30, 2018 and thereafter.
initially set at 7.25:1.00, decreasing over the term of
The Amended FS/KKR Credit Agreement contained certain customary events of default, including a
change of control. If an event of default occurred and was not cured within any applicable grace period or
was not waived, the FS/KKR Agent, at the request of the lenders under the Amended FS/KKR Credit
Agreement, was required to take various actions, including, without limitation, the acceleration of amounts
due thereunder.
The Company could have requested one or more additional term loan facilities or the increase of term
loan commitments under the FS/KKR Credit Agreement as would not have caused the consolidated total
leverage ratio, determined on a pro forma basis after giving effect to any such addition and increase, to
exceed 6.00:1.00, subject to the satisfaction of certain conditions in the FS/KKR Credit Agreement.
F-36
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 10 — LONG-TERM DEBT – (continued)
Interest Expense
Interest expense during the year ended December 31, 2018 includes interest incurred under our loan
agreements, interest rate caps and interest rate swaps of $57.1 million, non-cash interest related to the
amortization of deferred financing costs of $4.5 million and $0.1 million of deferred financing costs as a
result of a partial extinguishment of
in accordance with
ASC 470 — Debt in connection with the Company’s entry into the New Amended BoA Credit Agreement.
Additionally, we expensed non-cash interest of $0.5 million related to the accretion of the present value of
guaranteed contractual payments and Legacy Payments assumed through certain of the Company’s
acquisitions in 2015 and certain other payment arrangements.
the Amended BoA Credit Agreement
Interest expense during the year ended December 31, 2017 includes interest incurred under our loan
agreements and interest rate caps of $55.1 million and non-cash interest related to the amortization of
deferred financing costs of $3.9 million. Additionally, we expensed non-cash interest of $0.9 million related
to the accretion of the present value of guaranteed contractual payments and Legacy Payments assumed
through certain of the Company’s acquisitions in 2015.
Interest expense during the year ended December 31, 2016 includes interest incurred under our loan
agreements and interest rate caps of $46.2 million, non-cash interest related to the amortization of deferred
financing costs of $2.8 million and the write-off of $0.3 million of deferred financing costs as a result of an
extinguishment a portion of the BoA Credit Agreement in accordance with ASC 470 — Debt in connection
with the Company’s entry into the Amended BoA Credit Agreement. Additionally, we expensed non-cash
interest of $1.2 million related to the accretion of the present value of guaranteed contractual payments and
Legacy Payments assumed through certain of the Company’s acquisitions in 2015.
Interest Rate Swaps
On December 10, 2018, the Company entered into interest rate swap agreements related to its term
loans (the “2018 Swap Agreements”) with certain financial institutions. The Company recorded its interest
rate swaps in accrued expense and other long-term liabilities on the consolidated balance sheets at fair value
using Level 2 inputs. The 2018 Swap Agreements have a $300 million notional value, and $150 million
matures on December 31, 2021 and $150 million matures on January 4, 2022.
The Company’s risk management objective and strategy with respect to the 2018 Swap Agreements is
to reduce its exposure to variability in cash flows on a portion of the Company’s floating-rate debt. The
2018 Swap Agreements protect the Company from changes in its cash flows attributable to changes in a
contractually specified interest rate on an amount of borrowing equal to the then outstanding swap
notional. The Company will periodically assess the effectiveness of the hedge (both prospective and
retrospective) by performing a single regression analysis that was prepared at the inception of the hedging
relationship. To the extent the hedging relationship is highly effective, the gain or loss on the swap will be
recorded in accumulated other comprehensive loss and reclassified into interest expense in the same period
during which the hedged transactions affect earnings.
During 2015, the Company entered into an interest rate swap agreement related to term loans (the
“2015 Swap Agreement”). The Company recorded its interest rate swap on the consolidated balance sheets
at fair value using Level 2 inputs. The 2015 Swap Agreement ended on December 30, 2016.
The objective of the swap agreement was to reduce the variability in cash flows for interest payments
associated with the loan agreements, which are based on the 1-month LIBOR rates. The Company formally
documented the swap agreement as a cash flow hedge of the Company’s exposure to 1-month LIBOR.
Because the critical terms of the swap agreement and the hedged items coincided at inception (e.g., notional
amount, interest rate reset dates, interest rate payment dates, maturity/expiration date and underlying
F-37
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 10 — LONG-TERM DEBT – (continued)
index), the hedge was expected to completely offset changes in expected cash flows due to fluctuations in
the 1-month LIBOR rate over the term of the hedge. The effectiveness of the hedge relationship was
periodically assessed during the life of the hedge by comparing the current terms of the swap agreement
and the loan agreements to assure they continue to coincide and through an evaluation of the continued
ability of the respective counterparties to honor their obligations under the 2015 Swap Agreement. When
the key terms no longer match exactly, hedge effectiveness (both prospective and retrospective) is assessed
by evaluating the cumulative dollar offset for the actual hedging instrument relative to a hypothetical
derivative whose terms exactly match the terms of the hedged item. Because the notional amounts of the
Company’s swap agreement no longer matched the notional amounts of the loan agreements exactly, the
Company assessed the ineffectiveness of
the swap agreement and determined that differences were
immaterial during the year ended December 31, 2016.
Interest Rate Caps
On November 30, 2016, the Company entered into interest rate cap agreements related to its 1-month
LIBOR rates related to the 2016 Cap Agreements with certain financial
institutions. The 2016 Cap
Agreements had a $500 million notional value, strike rate of 1.5% and matured on November 23, 2018. The
Company recorded its interest rate caps on the consolidated balance sheets at fair value using Level 2
inputs. The valuation technique used to determine the fair value of the 2016 Cap Agreements approximated
the net present value of future cash flows, taking into account current interest rates.
The Company’s risk management objective and strategy with respect to the 2016 Cap Agreements was
to reduce its exposure to variability in expected future cash outflows (forecasted interest payments)
attributable to change in 1-month LIBOR rates, the designated benchmark interest rate being hedged,
relating to a portion of its outstanding floating-rate debt. The 2016 Cap Agreements protected the
Company from increases in hedged cash flows on its floating-rate debt attributable to changes in 1-month
LIBOR rates above the strike rate. Should 1-month LIBOR rates exceed 1.50% on a rate reset date during
the terms of the 2016 Cap Agreements, the financial institutions would have paid the Company for an
amount equivalent to the excess interest over the strike rate. To the extent the hedging relationship is
perfectly effective, changes in the fair value of the hedging instrument each period would be deferred in
accumulated other comprehensive loss in the statement of changes in equity, and the upfront hedging
instrument purchase price would be reclassified to interest expense, net in the consolidated statements of
operations according to its caplet values. If hedge ineffectiveness exists, accumulated other comprehensive
loss would be adjusted to a balance that reflects the lesser of either the cumulative change in the fair value
of the hedging or the cumulative change in the fair value of the hypothetically “perfect” derivative. The
amount of ineffectiveness, if any, recorded in earnings would be equal to the excess of the cumulative
change in the fair value of the hedging instrument over the cumulative change in the fair value of the
hypothetical derivative.
Debt Maturities
As of December 31, 2018, the Company’s debt maturities for the next five years and thereafter on a
calendar year basis are as follows:
Total
2019
2020
2021
2022
2023
Thereafter
(in thousands)
Term Loans . . . . . . . . . . . .
Revolving Loan . . . . . . . . . .
$519,850
115,000
$28,300
—
$28,300
—
$28,300
—
$28,300
$138,300
— 115,000
$268,350
—
Total
. . . . . . . . . . . . . . . . .
$634,850
$28,300
$28,300
$28,300
$28,300
$253,300
$268,350
F-38
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 11 — ACCOUNTS PAYABLE AND ACCRUED EXPENSES
Accounts payable and accrued expenses consist of the following:
December 31,
2018
2017
(in thousands)
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 4,207
$ 1,627
Accrued expenses
Guaranteed payments in connection with acquisitions – current
. . . . . . . . . . . . .
Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional services fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Legal settlement payable – current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Licensee settlement payable – current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accrued expenses
2,828
2,401
3,365
1,330
1,986
3,200
1,883
2,327
3,295
3,215
4,928
2,804
424
—
—
2,833
Total accounts payable and accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . .
$23,527
$19,126
NOTE 12 — LEASES
Operating Leases
The Company leases the following spaces as of December 31, 2018:
Location
New York, NY
New York, NY
Los Angeles, CA
Type
Square Footage
(Approximate)
Corporate Headquarters
Office and Showroom
Office
82,300
10,900
4,724
Expiration Date
December 31, 2033
September 12, 2024
July 31, 2020
On February 21, 2017, the Company amended the lease of its corporate headquarters, which extended
the lease through December 31, 2033 and effective in February 2018, lowered the rented square footage to
approximately 63,000 square feet of corporate office space and 7,000 square feet of other rentable space. On
its corporate headquarters, effective in
January 12, 2018,
February 2018, increasing the rented square footage by approximately 12,300 square feet.
the Company amended the lease of
Total rent expense for the years ended December 31, 2018, 2017 and 2016 amounted to $5.7 million,
$6.1 million and $8.1 million, respectively.
F-39
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 12 — LEASES – (continued)
Future annual minimum payments due under the leases for the next five years and thereafter are
summarized as follows:
Year Ended December 31,
(in thousands)
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 6,481
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Future sublease income due under sublease agreements is summarized as follows:
Year Ended December 31,
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6,400
6,247
6,262
6,277
57,625
$89,292
(in thousands)
$ 443
300
300
300
300
600
$2,243
NOTE 13 — COMMITMENTS AND CONTINGENCIES
During the year ended December 31, 2018, the Company accrued $3.2 million related to a legacy
litigation settlement claim.
General Legal Matters
From time to time, the Company is involved in legal matters arising in the ordinary course of business.
While the Company believes that such matters are currently not material, there can be no assurance that
matters arising in the ordinary course of business for which the Company is, or could be, involved in
litigation, will not have a material adverse effect on its business, financial condition, results of operations or
cash flows. Contingent liabilities arising from potential litigation are assessed by management based on the
individual analysis of these proceedings and on the opinion of the Company’s lawyers and legal consultants.
Guaranteed Payments
The Company has certain guaranteed payments in connection with acquisitions. Future payments of
these guaranteed payments, less imputed interest, are as follows:
Year Ended December 31,
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(in thousands)
$2,828
1,158
$3,986
F-40
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 14 — PREFERRED STOCK
As of December 31, 2018 and 2017, the Company had 10,000,000 shares of preferred stock authorized
with a par value of $0.01 per share, none of which were designated or issued and outstanding. The board of
directors of the Company (the “BOD”) is authorized, with the limitations and restrictions set forth in the
Company’s certificate of incorporation, to designate from time to time the terms of the preferred stock.
NOTE 15 — STOCK INCENTIVE PLAN, OPTIONS AND WARRANTS
Stock Options
2005 Stock Incentive Plan
On January 5, 2006, the Company adopted the 2005 Stock Incentive Plan, which authorized the
granting of a variety of stock-based incentive awards. The 2005 Stock Incentive Plan was administered by
the Company’s BOD, or a committee appointed by the BOD, which determined the recipients and terms of
the awards granted. The 2005 Stock Incentive Plan provided for the issuance of both incentive stock
options (“ISOs”) and non-qualified stock options (“NQOs”). ISOs could only be granted to employees and
NQOs could be granted to directors, officers, employees, consultants, independent contractors and advisors.
The 2005 Stock Incentive Plan provided for a total of 366,667 shares of common stock to be reserved for
issuance under the 2005 Stock Incentive Plan.
2013 Stock Incentive Plan
On July 24, 2013, the BOD approved and adopted the 2013 Stock Incentive Plan. The 2013 Stock
Incentive Plan replaced the 2005 Stock Incentive Plan. No new grants will be granted under the 2005 Stock
Incentive Plan as of July 24, 2013. Grants that were made under the 2005 Stock Incentive Plan prior to the
BOD’s approval and adoption of the 2013 Stock Incentive Plan will continue to be administered in effect in
accordance with their terms. The 2013 Stock Incentive Plan became effective on July 24, 2013 and, subject
to the right of the BOD to amend or terminate the 2013 Stock Incentive Plan in accordance with terms and
conditions thereof, will remain in effect until all shares of the Company’s common stock reserved for
issuance thereunder have been delivered and any restrictions on such shares have lapsed. Notwithstanding
the foregoing, no shares of the Company’s common stock may be granted under the 2013 Stock Incentive
Plan on or after July 24, 2023.
On December 4, 2015, the Company filed a registration statement, whereby the 2013 Stock Incentive
Plan authorizes the issuance of not more than 2,500,000 shares of the Company’s common stock.
The 2013 Stock Incentive Plan is administered by the Compensation Committee. Under the 2013 Stock
Incentive Plan, the Compensation Committee is authorized to grant awards to employees, consultants and
any other persons to whom the 2013 Stock Incentive Plan is applicable and to determine the number and
types of such awards and the terms, conditions, vesting and other limitations applicable to each such award.
The Compensation Committee has the power to interpret the 2013 Stock Incentive Plan and to adopt such
rules and regulations as it considers necessary or appropriate for purposes of administering the 2013 Stock
Incentive Plan.
The following types of awards or any combination of awards may be granted under the 2013 Stock
Incentive Plan: (i) NQOs, (ii) stock appreciation rights, (iii) restricted stock, (iv) restricted stock units,
(v) other stock-based awards, (vi) dividend equivalents and (vii) cash-based awards. The aggregate number
of shares of the Company’s common stock that are reserved for awards to be granted under the 2013 Stock
Incentive Plan is 2,500,000 shares, subject to adjustments for stock splits, recapitalizations and other
specified events.
F-41
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 15 — STOCK INCENTIVE PLAN, OPTIONS AND WARRANTS – (continued)
Stock-based Compensation Expense
The fair value of options is estimated on the date of grant using the Black-Scholes option pricing
model. The valuation determined by the Black-Scholes pricing model is affected by the Company’s stock
price as well as assumptions regarding a number of highly complex and subjective variables. These variables
include, but are not limited to, expected stock price volatility over the term of the awards, and actual and
projected employee stock option exercise behaviors. The risk free rate is based on the U.S. Treasury rate for
the expected life at the time of grant, volatility is based on the average long-term implied volatilities of peer
companies and the expected life is based on the estimated average of the life of options using the simplified
method as prescribed by ASC 718, Compensation — stock compensation. The Company utilizes the
simplified method to determine the expected life of the options due to insufficient exercise activity during
recent years as a basis from which to estimate future exercise patterns. The expected dividend assumption is
based on the Company’s history and expectation of dividend payouts.
In accordance with the provisions of ASU 2016-09, the Company reduces compensation cost for actual
forfeitures as they occur. Prior to the adoption to ASU 2016-09 during the fourth quarter of 2016, the
Company’s estimated forfeiture rate utilized in calculating compensation cost was zero percent based on the
Company’s limited historical forfeiture experience.
The following table summarizes the Company’s stock option activity for the years ended December 31,
2018, 2017 and 2016:
Number of
Options
Weighted-Average
Exercise Price
Weighted-
Average
Remaining
Contractual Life
(in Years)
Aggregate
Intrinsic Value
(in thousands, except share and per share data)
Outstanding – January 1, 2016 . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Canceled . . . . . . . . . . . . . . . . .
Outstanding – January 1, 2017 . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Canceled . . . . . . . . . . . . . . . . .
129,501
—
—
—
129,501
—
—
(45,500)
Outstanding – January 1, 2018 . . . . . . . . . . . . .
84,001
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or canceled . . . . . . . . . . . . . . . . . .
—
—
(34,500)
Outstanding at December 31, 2018 . . . . . . . . . .
49,501
Exercisable – December 31, 2018 . . . . . . . . . . .
49,501
$ 9.65
—
—
—
$ 9.65
—
—
(11.49)
$ 8.65
—
—
(6.41)
$ 10.22
$ 10.22
3.3
$148
2.3
$ —
2.1
$ —
2.3
2.3
$ —
$ —
F-42
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 15 — STOCK INCENTIVE PLAN, OPTIONS AND WARRANTS – (continued)
A summary of the changes in the Company’s unvested stock options is as follows:
Unvested – January 1, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested – January 1, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested – January 1, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested – December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . .
Number of
Options
21,000
—
(16,000)
—
5,000
—
(5,000)
—
—
—
—
—
—
Weighted-Average
Grant Date Fair Value
$ 2.71
—
(2.94)
—
$ 1.96
—
(1.96)
—
$ —
—
—
—
$ —
There was no compensation expense related to stock options for the year ended December 31, 2018.
Total compensation expense related to stock options for each of the years ended December 31, 2017 and
2016 was less than $0.1 million. At December 31, 2018, there is no unrecognized compensation expense
related to stock options.
Warrants
The following table summarizes the Company’s outstanding warrants:
Number of
Warrants
Weighted-Average
Exercise Price
Weighted-
Average
Remaining
Contractual Life
(in Years)
Aggregate
Intrinsic Value
(in thousands, except share and per share data)
Outstanding – January 1, 2016 . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Canceled . . . . . . . . . . . . . . . . .
Outstanding – January 1, 2017 . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Canceled . . . . . . . . . . . . . . . . .
Outstanding – January 1, 2018 . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or canceled . . . . . . . . . . . . . . . . . .
Outstanding at December 31, 2018 . . . . . . . . . .
Exercisable – December 31, 2018 . . . . . . . . . . .
801,760
—
—
—
801,760
—
—
(31,600)
770,160
—
—
(570,160)
200,000
200,000
$ 7.87
—
—
—
$ 7.87
—
—
—
$ 7.95
—
—
6.07
$13.32
$13.32
4.1
$1,377
3.1
$
51
2.2
$ —
6.4
6.4
$ —
$ —
F-43
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 15 — STOCK INCENTIVE PLAN, OPTIONS AND WARRANTS – (continued)
A summary of the changes in the Company’s unvested warrants is as follows:
Number of
Warrants
Weighted-Average
Grant Date Fair Value
Unvested – January 1, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . .
150,000
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(100,000)
Forfeited or Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Unvested – January 1, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . .
50,000
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(50,000)
Forfeited or Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested – January 1, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested – December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . .
—
—
—
—
—
—
$6.32
—
6.32
—
$6.32
—
6.32
—
$ —
—
—
—
$ —
There was no compensation expense related to warrants for the year ended December 31, 2018. Total
compensation expense related to warrants for the years ended December 31, 2017 and 2016 was less than
$0.1 million and $0.2 million, respectively. At December 31, 2018 there is no unrecognized compensation
expense related to warrants.
Restricted Stock
A summary of the time-based restricted stock activity for the years ended December 31, 2018, 2017
and 2016 is as follows:
Unvested – January 1, 2016 . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested – January 1, 2017 . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested – January 1, 2018 . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested – December 31, 2018 . . . . . . . . . . . . . . . .
Number of
Shares
410,653
80,903
(232,769)
258,787
111,112
(174,363)
195,536
235,296
(137,843)
292,989
Weighted-Average
Grant Date
Fair Value
$ 8.81
5.57
8.08
$ 8.45
3.60
(6.73)
$ 7.23
1.70
5.25
$ 3.72
Weighted-
Average
Remaining
Contractual Life
(in Years)
1.8
2.1
1.8
0.9
During the year ended December 31, 2018, the Company granted 235,296 shares of time-based
restricted stock to members of the Company’s board of directors. These shares had a grant date fair value
of $0.4 million and vest over a period of one year. The Company recorded $0.3 million during the year
ended December 31, 2018 as compensation expense pertaining to these grants.
F-44
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 15 — STOCK INCENTIVE PLAN, OPTIONS AND WARRANTS – (continued)
During the year ended December 31, 2017, the Company granted 111,112 shares of time-based
restricted stock to members of the Company’s board of directors. These shares had a grant date fair value
of $0.4 million and vest over a period of one year. The Company recorded $0.1 million and $0.3 million
during the years ended December 31, 2018 and 2017, respectively, as compensation expense pertaining to
these grants.
During the year ended December 31, 2016, the Company accelerated the vesting of 32,500 shares of
time-based restricted stock in connection with restructuring activities. The Company recorded $0.2 million
during the year ended December 31, 2016 as compensation expense pertaining to these restructuring
activities.
During the year ended December 31, 2016, the Company granted (i) 70,548 shares of time-based
restricted stock to members of the Company’s BOD and (ii) 10,355 shares of time-based restricted stock to
a non-employee pursuant to a partnership agreement. These shares had a grant date fair value of
$0.5 million and vest over a period of one to five years. The Company recorded less than $0.1 million,
$0.1 million and $0.3 million during the years ended December 31, 2018, 2017 and 2016, respectively, as
compensation expense pertaining to these grants.
Total compensation expense related to time-based restricted stock grants for the year ended
December 31, 2018, 2017 and 2016 was $0.5 million, $0.6 million, and $1.6 million, respectively. Total
unrecognized compensation expense related to time-based restricted stock grants at December 31, 2018
amounted to $0.2 million and is expected to be recognized over a weighted average period of 0.9 years.
Restricted Stock Units
A summary of the time-based restricted stock unit activity for the years ended December 31, 2018,
2017 and 2016 is as follows:
Unvested – January 1, 2016 . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested – January 1, 2017 . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or canceled . . . . . . . . . . . . . . . . . . . .
Unvested – January 1, 2018 . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or canceled . . . . . . . . . . . . . . . . . . . .
Unvested – December 31, 2018 . . . . . . . . . . . . . . .
Number of
Shares
100,000
260,000
(33,333)
326,667
688,836
(219,103)
(60,000)
736,400
2,678,743
(1,732,523)
(66,667)
1,615,953
Weighted-Average
Grant Date
Fair Value
$ 14.33
7.03
(14.33)
$ 8.52
3.18
(8.29)
(4.89)
$ 3.89
1.77
(2.18)
(3.20)
$ 2.24
Weighted-
Average
Remaining
Contractual Life
(in Years)
3.0
2.5
2.2
2.2
During the year ended December 31, 2018, the Company granted 1,835,257 time-based restricted stock
units, respectively, to certain employees and consultants for future services. These shares of time-based
restricted stock units had a grant date fair value of $3.2 million and vest immediately to over a period of
five years. The Company recorded $1.4 million during the year ended December 31, 2018 as compensation
expense pertaining to these grants. The Company marks-to-market the expense for the restricted stock units
granted to the consultants.
F-45
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 15 — STOCK INCENTIVE PLAN, OPTIONS AND WARRANTS – (continued)
During the year ended December 31, 2018, the Company issued 843,486 time-based restricted stock
units to an employee for a 2017 performance-based bonus pursuant to their employment agreement. The
bonus was paid in restricted stock in the first quarter of 2018, based on the average closing stock price for
the 30 days preceding March 1, 2018. Compensation expense of $1.5 million was fully recognized in 2017
related to this grant.
During the year ended December 31, 2017, the Company granted 52,083 time-based restricted stock
units to a consultant for future services. These shares of time-based restricted stock units had a grant date
fair value of $0.1 million and vest over a period of six months. The Company recorded less than
$0.1 million during the years ended December 31, 2018 and 2017 as compensation expense pertaining to
these grants.
During the year ended December 31, 2017, the Company accelerated the vesting of 16,667 shares of
time-based restricted stock units for an employee pursuant to their termination agreement. Total
compensation expense related to these shares of $0.1 million was recorded as operating expenses in the
consolidated statement of operations for the year ended December 31, 2017.
During the year ended December 31, 2017, the Company granted 200,000 time-based restricted stock
units to certain employees for future services and 276,753 time-based restricted stock units to a consultant
for future services. These shares of time-based restricted stock units had a grant date fair value of
$1.4 million and vest over a period of three years. The Company recorded $0.4 million and $0.2 million
during the years ended December 31, 2018 and 2017, respectively, as compensation expense pertaining to
these grants.
During the year ended December 31, 2017, the Company granted 100,000 time-based restricted stock
units to the Company’s Chief Executive Officer pursuant to an employment agreement, dated April 3, 2017.
These shares of time-based restricted stock units had a grant date fair value of $0.4 million and vest over a
period of three years. The Company recorded $0.1 million during each of the years ended December 31,
2018 and 2017, respectively, as compensation expense pertaining to this grant.
During the year ended December 31, 2017, the Company accelerated the vesting of 66,667 shares of
time-based restricted stock units for the Company’s former Chief Executive Officer in connection with the
CEO transition. Total compensation expense related to these shares of $0.7 million was recorded as
operating expenses in the consolidated statement of operations for the year ended December 31, 2017.
During the year ended December 31, 2017, the Company granted 60,000 time-based restricted stock
units to the Company’s former Chief Financial Officer pursuant to an amended employment agreement,
dated January 3, 2017. These shares of time-based restricted stock units had a grant date fair value of
$0.3 million and a vesting period of two years. Upon the former Chief Financial Officer’s departure, these
shares were forfeited prior to vesting during the year ended December 31, 2017. Compensation expense
previously recognized was reversed during the year ended December 31, 2017.
During the year ended December 31, 2016, the Company granted 260,000 shares of time-based
restricted stock units to employees for future services. These shares of time-based restricted stock had a
grant date fair value of $1.8 million and vest over a period of three years. The Company recorded
$0.5 million, $0.7 million and $0.2 million during the years ended December 31, 2018, 2017 and 2016,
respectively, as compensation expense pertaining to this grant.
Total compensation expense related to time-based restricted stock units grants for the years ended
December 31, 2018, 2017 and 2016 was $2.4 million, $1.8 million and $0.6 million, respectively. Total
accrued compensation expense related to performance-based restricted stock units for the year ended
F-46
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 15 — STOCK INCENTIVE PLAN, OPTIONS AND WARRANTS – (continued)
December 31, 2017 was $1.5 million. Total unrecognized compensation expense related to time-based
restricted stock units grants at December 31, 2018 amounted to $1.9 million and is expected to be
recognized over a weighted average period of 2.2 years.
Performance Stock Units
A summary of the PSUs activity for the years ended December 31, 2018, 2017 and 2016 is as follows:
Number of
Shares
Weighted-Average
Grant Date
Fair Value
Weighted-
Average
Remaining
Contractual Life
(in Years)
Unvested – January 1, 2016 . . . . . . . . . . . . . . . . . .
1,308,500
$ 10.98
1.4
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,134,100
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Cancelled . . . . . . . . . . . . . . . . . . .
Unvested – January 1, 2017 . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or Cancelled . . . . . . . . . . . . . . . . . . .
Unvested – January 1, 2018 . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or canceled . . . . . . . . . . . . . . . . . . . .
(317,833)
(321,400)
2,803,367
716,600
(701,233)
(773,100)
2,045,634
785,000
(350,408)
(260,408)
Unvested – December 31, 2018 . . . . . . . . . . . . . . .
2,219,818
7.23
(9.58)
(11.89)
$ 8.18
3.17
(10.97)
(7.22)
$ 5.83
1.98
(4.71)
(7.32)
$ 4.47
2.4
2.0
0.8
During the year ended December 31, 2018, the Company granted 135,000 PSUs to employees pursuant
to their employment agreements. These PSUs had a grant date fair value of $0.3 million, vest over a period
of one to two years and require achievement of certain performance metrics within each fiscal year for such
PSUs to be earned. The Company issued 83,250 PSUs to an employee related to this grant. The fair value
and expense recorded for such PSUs was based on the closing price of the Company’s common stock on the
date the performance metric was communicated to the employee. The Company recorded $0.2 million in
compensation expense during the year ended December 31, 2018 as operating expenses in the consolidated
statements of operations.
During the year ended December 31, 2018, the Company granted 200,000 PSUs to an employee upon
their commencement of employment with the Company. These PSUs had a grant date fair value of
$0.4 million, vest over a period of three years and require achievement of certain of the Company’s
performance metrics within each fiscal year for such PSUs to be earned. The Company did not record any
compensation expense during the year ended December 31, 2018 as the likelihood of these PSUs being
earned was not considered probable.
During the year ended December 31, 2018, the Company granted 200,000 PSUs to an employee upon
their commencement of employment with the Company. These PSUs had a grant date fair value of
$0.5 million, vest over a period of two years and require achievement of certain of the Company’s
performance metrics within each fiscal year for such PSUs to be earned. The Company did not record any
compensation expense during the year ended December 31, 2018 as the likelihood of these PSUs being
earned was not considered probable.
F-47
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 15 — STOCK INCENTIVE PLAN, OPTIONS AND WARRANTS – (continued)
During the year ended December 31, 2018, the Company granted 250,000 PSUs to a consultant
pursuant to their endorsement agreement. The PSUs had a grant date fair value of $0.5 million, vest over a
period of five years and require achievement of certain sales targets within each fiscal year for such PSUs to
be earned. The Company did not record any compensation expense during the year ended December 31,
2018 as the likelihood of these PSUs being earned was not considered probable.
On February 20, 2018, the Compensation Committee voted to approve, on a discretionary basis,
vesting of 208,883 PSUs to employees and consultants previously granted during the years ended
December 31, 2016 and 2017 subject to achievement of certain of the Company’s performance metrics
within each fiscal year. The fair value and expense recorded for such PSUs was based on the closing price of
the Company’s common stock on the date the modification of the performance metric was communicated
to employees and consultants. Total compensation expense related to these PSUs of $0.5 million was
recorded as operating expenses in the consolidated statements of operations for the year ended December
31, 2018.
During the year ended December 31, 2017, the Company granted 200,000 PSUs to an employee upon
their commencement of employment with the Company. These PSUs had a grant date fair value of
$0.7 million and vest over a period of three years and require achievement of certain of the Company’s
performance metrics within each fiscal year for such PSUs to be earned. The Company recorded expense
related to this award for the year ended December 31, 2018 as part of the discretionary vesting approved by
the Compensation Committee on February 20, 2018. No additional expense was recorded during the year
ended December 31, 2018 as the likelihood of these PSUs being earned was not probable. The Company
did not record any compensation expense during the year ended December 31, 2017 as the likelihood of
these PSUs being earned was not probable.
On July 25, 2017, the Compensation Committee voted to approve, on a discretionary basis, an award
of 41,600 PSUs to employees and consultants. The fair value and expense recorded for such PSUs was
the
based on the closing price of
performance metric was communicated to employees and consultants. The Company recorded expense
related to this award for the year ended December 31, 2018 as part of the discretionary vesting approved by
the Compensation Committee on February 20, 2018. No additional expense was recorded during the year
ended December 31, 2018 as the likelihood of these PSUs being earned was not probable. The Company
did not record any compensation expense during the year ended December 31, 2017 as the likelihood of
these PSUs being earned was not probable.
the Company’s common stock on the date the modification of
During the year ended December 31, 2017, the Company granted 300,000 PSUs to the Company’s
Chief Executive Officer. These PSUs had a grant date fair value of $0.8 million and vest over a period of
three years and require achievement of certain of the Company’s performance metrics within each fiscal
year for such PSUs to be earned. The Company recorded expense related to this award for the year ended
December 31, 2018 as part of the discretionary vesting approved by the Compensation Committee on
February 20, 2018. No additional expense was recorded during the year ended December 31, 2018 as the
likelihood of these PSUs being earned was not probable. The Company did not record any compensation
expense during the year ended December 31, 2017 as the likelihood of these PSUs being earned was not
probable.
During the year ended December 31, 2017, the Company granted 175,000 PSUs to the Company’s
Chief Executive Officer pursuant to an employment agreement, dated April 3, 2017. These PSUs had a
grant date fair value of $0.7 million and vest over a period of three years and require achievement of
certain of the Company’s performance metrics within each fiscal year for such PSUs to be earned. The
Company recorded $0.2 million in compensation expense during the year ended December 31, 2018 as the
F-48
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 15 — STOCK INCENTIVE PLAN, OPTIONS AND WARRANTS – (continued)
performance metrics were achieved pursuant to fiscal year end results. The Company recorded $0.1 million
in compensation expense during the year ended December 31, 2018, respectively, as the likelihood of these
PSUs being earned was considered probable for the current fiscal year.
During the year ended December 31, 2017, the Company accelerated the vesting of 200,000 PSUs for
the Company’s former Chief Executive Officer in connection with the CEO transition. Total compensation
expense related to these PSUs of $2.9 million was recorded as operating expenses in the consolidated
statement of operations for the year ended December 31, 2017.
On February 28, 2017, the Compensation Committee voted to approve, on a discretionary basis, an
award of 164,978 PSUs to employees and consultants. Included in the above award were 60,000 PSUs and
36,000 PSUs for the Company’s former Chief Executive Officer and Chief Financial Officer, respectively.
The fair value and expense recorded for such PSUs was based on the closing price of the Company’s
common stock on the date the modification of the performance metric was communicated to employees
and consultants. Total compensation expense related to these PSUs of $0.6 million was recorded as
operating expenses in the consolidated statements of operations for the year ended December 31, 2017.
During the year ended December 31, 2016, the Company accelerated the vesting of 108,500 PSUs in
connection with restructuring activities. Total compensation expense related to these PSUs of $0.5 million
was recorded as operating expenses in the consolidated statement of operations for the year ended
December 31, 2016.
During the year ended December 31, 2016, the Company granted 2,104,100 PSUs to employees and
consultants and 30,000 PSUs to an employee upon the commencement of his employment with the
Company. These PSUs had a grant date fair value of $15.4 million, vest over a period of three years and
require achievement of certain of the Company’s performance metrics within each fiscal year for such PSUs
to be earned. The Company recorded less than $0.1 million during the year ended December 31, 2016 as
compensation expense in the consolidated statement of operations pertaining to these PSUs as the
likelihood of a portion of these PSUs being earned became probable. The Company did not record any
compensation expense during the year ended December 31, 2017 as the likelihood of these PSUs being
earned was not probable.
On February 23, 2016, the Compensation Committee voted to approve, on a discretionary basis, an
award of 69,994 PSUs to employees and consultants. Included in the above award were 20,000 PSUs and
12,000 PSUs for the Company’s Chief Executive Officer and Chief Financial Officer, respectively. The fair
value and expense recorded for such PSUs was based on the closing price of the Company’s common stock
on the date the modification of the performance metric was communicated to employees and consultants.
Total compensation expense related to these PSUs of $0.4 million was recorded as operating expenses in the
consolidated statement of operations for the year ended December 31, 2016.
Total compensation expense related to the PSUs for the years ended December 31, 2018, 2017 and 2016
was $0.9 million, $3.5 million and $4.0 million, respectively.
F-49
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 16 — INCOME TAXES
The provision for (benefit from) income taxes consists of the following:
For the Year Ended December 31,
2018
2017
2016
(in thousands)
Federal:
Current provision . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ — $
— $ (111)
Deferred provision . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign:
Current provision . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred provision . . . . . . . . . . . . . . . . . . . . . . . . . .
State:
Current provision . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred provision . . . . . . . . . . . . . . . . . . . . . . . . . .
(1,512)
(1,512)
(131,344)
(131,344)
10,145
10,034
84
—
84
19
715
734
134
—
134
206
—
206
—
(1,325)
(1,325)
(519)
(564)
(1,083)
(Benefit from) provision for income taxes
. . . . . . . . . . . .
$ (694)
$(132,535)
$ 9,157
The difference between the provision for (benefit from) income taxes and the expected income tax
provision determined by applying the statutory federal and state income tax rates to pre-tax income are as
follows:
Federal statutory rate . . . . . . . . . . . . . . . . . . . . . . . . . .
State taxes, net of federal tax benefit . . . . . . . . . . . . . . . .
Goodwill impairment . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-deductible transaction costs . . . . . . . . . . . . . . . . . .
Noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nondeductible compensation . . . . . . . . . . . . . . . . . . . . .
Foreign taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . .
Tax Cuts and Jobs Act
Change in state tax rates . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FIN 48 reversal
For the Year Ended December 31,
2018
21.0%
3.4
—
—
20.4
(17.9)
(13.9)
(1.2)
2.4
—
(2.0)
—
12.2%
2017
35.0%
0.1
(33.9)
—
0.6
29.5
(0.1)
(0.1)
(0.7)
11.8
—
—
42.2%
2016
35.0%
0.2
—
0.7
(16.5)
43.2
2.2
1.3
1.1
—
(5.5)
(3.7)
58.0%
The Tax Cuts and Jobs Act
On December 22, 2017, the U.S. enacted the Tax Cuts and Jobs Act (“Tax Act”) that instituted
fundamental changes to the taxation of multinational corporations. The Tax Act includes changes to the
taxation of foreign earnings by implementing a dividend exemption system, expansion of the current
F-50
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 16 — INCOME TAXES – (continued)
anti-deferral rules, a minimum tax on low-taxed foreign earnings and new measures to deter base erosion.
The Tax Act also includes a permanent reduction in the corporate tax rate to 21%, repeal of the corporate
alternative minimum tax, expensing of capital investment, and limitation of the deduction for interest
expense. Furthermore, as part of the transition to the new tax system, a one-time transition tax is imposed
on a U.S. shareholder’s historical undistributed earnings of foreign affiliates. Although the Tax Act was
generally effective as of January 1, 2018, GAAP required recognition of the tax effects of new legislation
during the reporting period that included the enactment date, which was December 22, 2017.
In response to the Tax Act, the U.S. Securities and Exchange Commission (“SEC”) provided guidance
by issuing Staff Accounting Bulletin No. 118 (“SAB 118”). SAB 118 allowed companies to record
provisional amounts during a measurement period with respect to the impacts of the Tax Act for which the
accounting requirements under ASC Topic 740 are not complete, but a reasonable estimate has been
determined. The measurement period ends when a company has obtained, prepared and analyzed the
information that was needed in order to complete the accounting requirements under ASC Topic 740, but
cannot exceed one year.
As of December 31, 2018, the Company has completed the accounting for the effects of the Tax Act
and determined that no further adjustments were required.
The components of the Company’s consolidated deferred income tax balances as of December 31,
2018 and 2017 are as follows:
December 31,
2018
2017
(in thousands)
Deferred income tax assets
Net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . . . .
Capital loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets – finite life . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Credits carryforward . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 51,042
4,417
3,261
439
3,649
799
1,281
2,755
8,644
1,053
3,585
$ 54,909
1,885
6,809
716
3,587
(64)
2,274
2,973
—
1,772
1,187
80,925
76,048
Deferred income tax liability – long-term
Intangible assets – Indefinite-lived . . . . . . . . . . . . . . . . . . . . . .
(130,818)
(130,818)
Less: Valuation Allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(17,109)
(126,443)
(126,443)
(17,404)
Net deferred income tax liability – long-term . . . . . . . . . . . . . . . .
$ (67,002)
$ (67,799)
F-51
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 16 — INCOME TAXES – (continued)
Deferred income taxes arise principally from net operating loss (“NOL”) carryforwards and intangible
asset deferred tax assets and liabilities. In assessing the realizability of deferred tax assets, management
considers whether it is more likely than not that some portion or all of the deferred income tax assets will
not be realized. The ultimate realization of deferred income tax assets is dependent upon the generation of
future taxable income during the periods in which those temporary differences become deductible.
Management considers the scheduled reversal of deferred income tax liabilities, projected future taxable
income, and tax planning strategies in making this assessment. Based on consideration of these items and
new tax provisions under the Tax Act, primarily the new limitation on interest expense deductions,
management determined that enough certainty existed to warrant the release of the valuation allowance
recorded against substantially all the Company’s deferred tax assets as of December 31, 2017. As of
December 31, 2018 and 2017, a valuation allowance of $17.1 million and $17.4 million, respectively, has
been recognized for deferred income taxes that may not be realized by the Company in future periods. The
valuation allowance at December 31, 2018 primarily relates to state net operating losses and capital loss
carryforwards.
The Company has federal NOLs available to carryforward to future periods of $188.9 million as of
December 31, 2018 which begin expiring in 2024. The Company has state NOLs available to carryforward
to future periods of $208.2 million as of December 31, 2018 which begin expiring in 2019. The Company
has foreign tax credits available to carryforward to future periods of $0.6 million as of December 31, 2018
which began expiring in 2019. The Company has experienced several changes of ownership under
Section 382 of the Internal Revenue Code of 1986, as amended (the “Code”), which places various
limitations on the NOLs. The limitations on NOLs are based upon a formula provided under Section 382 of
the Code that is based on the fair market value of the Company and prevailing interest rates at the time of
the ownership change. An “ownership change” is generally a 50% increase in ownership over a three-year
period by stockholders who directly or indirectly own at least five percent of a company’s stock. The
limitations on the use of the NOLs under Section 382 could affect the Company’s ability to offset future
taxable income.
The Company currently files U.S. federal tax returns and various state tax returns. Tax years that
remain open for assessment for federal and state purposes include years ended December 31, 2015 through
December 31, 2018.
The Company recognizes interest and penalties related to unrecognized tax benefits in the tax
provision. The Company has no unrecognized tax benefits at December 31, 2018 and 2017.
NOTE 17 — RELATED PARTY TRANSACTIONS
Consulting Services Agreement with Tengram Capital Partners, L.P. (f/k/a Tengram Capital
Management L.P.)
Pursuant to an agreement with Tengram Capital Partners, L.P., formerly known as Tengram Capital
Management, L.P. (“TCP”), an affiliate of Tengram Capital Partners Gen2 Fund, L.P., which is one of the
Company’s largest stockholders, the Company has engaged TCP, effective as of January 1, 2013, to provide
services to the Company pertaining to (i) mergers and acquisitions, (ii) debt and equity financing and
(iii) such other related areas as the Company may reasonably request from time to time (the “TCP
Agreement”). TCP is entitled to receive compensation of $1.0 million, including fees and reimbursement of
out-of-pocket expenses in connection with performing its services under the TCP Agreement. The TCP
Agreement remains in effect for a period continuing through the earlier of five years or the date on which
TCP and its affiliates cease to own in excess of 5% of the outstanding shares of common stock in the
Company. On August 15, 2014, the Company consummated transactions pursuant to an agreement and
plan of merger, dated as of June 24, 2014 (the “Galaxy Merger Agreement”) with SBG Universe Brands
F-52
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 17 — RELATED PARTY TRANSACTIONS – (continued)
LLC, a Delaware limited liability company and the Company’s direct wholly-owned subsidiary (“LLC
Sub”), Universe Galaxy Merger Sub, Inc., a Delaware corporation and direct wholly-owned subsidiary of
LLC Sub, Galaxy Brand Holdings, Inc. and Carlyle Galaxy Holdings, L.P. (such transactions, collectively,
the “Galaxy Acquisition”). In connection with the Galaxy Merger Agreement, the Company and TCP
entered into an amendment to the TCP Agreement (the “Amended TCP Agreement”), pursuant to which,
among other things, TCP is entitled to receive annual fees of $0.9 million beginning with fiscal year 2014.
The Company paid TCP $0.7 million, $0.9 million, and $0.9 million for services under the Amended
TCP Agreement during the years ended December 31, 2018, 2017 and 2016, respectively. These amounts are
included in operating expenses in the Company’s consolidated financial statements. At December 31, 2018,
there was $0.2 million due to TCP for services. At December 31, 2017, there were no amounts due to TCP
for services. In connection with the consummation of the acquisition of MSLO, a $2.5 million transaction
fee was paid to TCP during the year ended December 31, 2016.
Additionally, in July 2013, the Company entered into a consulting arrangement with an employee of
TCP (the “TCP Employee”), pursuant to which the TCP Employee provides legal and other consulting
services at the request of the Company from time to time. The TCP Employee was also issued 125,000
shares of restricted stock, vesting over a four-year period and 180,000 PSUs, vesting over three years in
increments of 20% for 2014, 20% for 2015 and 60% for 2016. During the year ended December 31, 2016, the
TCP employee was granted 200,000 PSUs, vesting over three years in increments of 33.3% for 2017, 33.3%
for 2018 and 33.4% for 2019. During the year ended December 31, 2018, the TCP employee was granted
150,000 shares of time-based restricted stock units, vesting over a three year period and 300,000 shares of
time-based restricted stock units, vesting over a three year period with 25% vesting immediately. The
Company paid the TCP Employee $0.3 million, $0.3 million and $0.4 million for services under the
consulting arrangement during the years ended December 31, 2018, 2017 and 2016, respectively. These
amounts are included in operating expenses in the Company’s consolidated financial statements. At
December 31, 2018, less than $0.1 million was due to the TCP Employee. At December 31, 2017, there were
no amounts due to the TCP Employee.
Transactions with Tommie Copper, Inc.
The Company entered into an agreement with Tommie Copper, Inc. (“TCI”), an affiliate of TCP,
under which the Company received a vendor placement
fee for facilitating certain distribution
arrangements. The Company recorded $3.1 million of revenue for the year ended December 31, 2018.
During the year ended December 31, 2018, the Company recorded non-cash interest income of $0.1 million
related to the accretion of the present value of this fee. At December 31, 2018, the Company recorded a
current receivable of $1.0 million from TCI in other current assets and a long-term receivable of
$2.1 million from TCI in other assets in the consolidated balance sheets.
Transactions with E.S. Originals, Inc.
A division president of the Company maintains a passive ownership interest in one of the Company’s
licensees, E.S. Originals, Inc. (“ESO”). The Company receives royalties from ESO under license agreements
for certain of the Company’s brands in the footwear category. The Company recorded $8.4 million,
$18.1 million and $17.0 million of revenue for the years ended December 31, 2018, 2017 and 2016,
respectively, for royalties, commissions and advertising revenue earned from ESO license agreements. At
December 31, 2018 and 2017, the Company had $6.2 million and $8.0 million recorded as accounts
receivable from ESO in the consolidated balance sheets, respectively.
The Company entered into an agreement with ESO under which the Company received a sales
commission. The Company recorded $3.0 million of revenue for the year ended December 31, 2018. At
December 31, 2018, the Company had $0.9 million recorded as accounts receivable from ESO and
$1.2 million recorded as a long-term receivable in other assets in the consolidated balance sheets.
F-53
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 17 — RELATED PARTY TRANSACTIONS – (continued)
In addition, the Company entered into a license-back agreement with ESO under which the Company
reacquired the rights to certain international territories in order to re-license these rights to an unrelated
party. The Company recorded approximately $0.3 million in license-back expense for the year ended
December 31, 2018.
Transactions with Centric Brands Inc. (f/k/a Differential Brands Group, Inc.)
During the fourth quarter of 2018, Centric Brands, Inc. (“Centric”) acquired a significant portion of
Global Brands Group Holding Limited’s (“GBG”) North American licensing business. The Company
entered into an agreement with Centric, an affiliate of TCP, under which the Company received a rights
transfer fee of $4.0 million related to the Joe’s license. Additionally, during the fourth quarter of 2018 the
Company recorded approximately $1.2 million for royalty revenue earned from the Centric license
agreement. At December 31, 2018, the Company had $0.8 million recorded as accounts receivable from
Centric in the consolidated balance sheets.
Acquisition of FUL
On November 17, 2014, the Company made a strategic investment in FUL IP. FUL IP is a
collaborative investment between the Company and JALP. FUL IP was formed for the purpose of licensing
the FUL trademark to third parties in connection with the manufacturing, distribution, marketing and sale
of FUL branded bags, backpacks, duffels, luggage and apparel accessories. JALP contributed the FUL
trademark with a fair value of $8.9 million. In exchange for a 50.5% economic interest in FUL IP the
Company paid JALP $4.5 million. JALP’s minority member interest in FUL IP has been reflected as
noncontrolling interest on the Company’s consolidated balance sheets. One of the Company’s directors,
Mr. Al Gossett, has a partial ownership interest in JALP. There was $0.7 million and $2.2 million of
noncontrolling interest loss recorded during the years ended December 31, 2018 and 2017, respectively. No
noncontrolling interest was recorded during the years ended December 31, 2016. The Company sold the
FUL trademark during the year ended December 31, 2018.
Investment in Equity Securities
As further discussed in Note 2, in September 2015, the Company purchased equity securities of an
unaffiliated third-party publicly traded company from Tengram Capital Partners, L.P., which is an affiliate
of Tengram Capital Partners Gen2 Fund, L.P., one of the Company’s largest stockholders, for an aggregate
purchase price of $12.0 million (plus related transaction expenses), which was the purchase price paid by
Tengram Capital Partners, L.P. upon the acquisition of such equity securities in open market transactions.
The Company did not pay a fee or any compensation to Tengram Capital Partners, L.P. in connection with
the Company’s investment in the equity securities. During the year ended December 31, 2017, the Company
sold its equity securities for $5.8 million.
IP License Agreement and Intangible Asset Agreement
In connection with the transactions contemplated by the Mergers, MSLO entered into an Amended
and Restated Asset License Agreement (“Intangible Asset Agreement”) and Amended and Restated
Intellectual Property License and Preservation Agreement (“IP License Agreement” and, together with the
Intangible Asset Agreement, the “IP Agreements”) pursuant to which Ms. Martha Stewart licensed certain
intellectual property to MSLO. The IP Agreements grant the Company the right to use of certain properties
owned by Ms. Stewart.
The Intangible Asset Agreement has an initial term commencing at December 4, 2015 and ending on
December 31, 2020, provided that the term will automatically be renewed for five additional calendar years
ending December 31, 2025 (subject to earlier termination as provided in the employment agreement) if
F-54
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 17 — RELATED PARTY TRANSACTIONS – (continued)
either the aggregate gross licensing revenues (as defined in the employment agreement) for calendar years
2018 through 2020 exceed $195 million or the gross licensing revenues for calendar year 2020 equal or
exceed $65 million. During the term of the Intangible Asset Agreement with the Company, Lifestyle
Research Center LLC will be entitled to receive a guaranteed annual payment of $1.7 million, which
amounts are being paid in connection with the Mergers regardless of Ms. Stewart’s continued employment
with the Company plus reimbursable expenses. The Company has paid Lifestyle Research Center LLC
$2.1 million and $3.3 million in connection with the guaranteed payment and other related services during
the years ended December 31, 2018 and 2017, respectively.
During the term of the IP License Agreement with the Company, Ms. Stewart will be entitled to
receive a guaranteed annual payment of $1.3 million, which amounts are being paid in connection with the
Mergers regardless of Ms. Stewart’s continued employment with the Company. During each year ended
December 31, 2018 and 2017, the Company made payments of $1.3 million to Ms. Stewart in connection
with the terms of the IP Licenses Agreement. The IP License Agreement is perpetual.
During the years ended December 31, 2018, 2017 and 2016, the Company expensed non-cash interest
of $0.4 million, $0.6 million and $0.8 million, respectively, related to the accretion of the present value of
these guaranteed contractual payments. At December 31, 2018, there was $3.9 million due under the IP
Agreements of which $2.8 million is recorded in accounts payable and accrued expenses and $1.1 million is
recorded in other long-term liabilities. At December 31, 2017, there was $6.4 million due under the IP
Agreements of which $2.8 million is recorded in accounts payable and accrued expenses and $3.6 million is
recorded in other long-term liabilities.
Registration Rights Agreement
On June 22, 2015, Martha Stewart, the Martha Stewart Family Limited Partnership, Alexis Stewart,
the Martha Stewart 1999 Family Trust, the Martha Stewart 2000 Family Trust and the Martha and Alexis
Stewart Charitable Foundation (collectively, the “Stewart Stockholders”) entered into an agreement (the
“Registration Rights Agreement”) with the Company, which grants the Stewart Stockholders certain
“demand” registration rights for up to two offerings of greater than $15 million each, certain “S-3”
registration rights for up to three offerings of greater than $5 million each and “piggyback” registration
rights with respect to the shares of the Company’s common stock held by the Stewart Stockholders
(whether issued pursuant to the Merger Agreement or acquired thereafter) and their transferees. All
reasonable expenses incident to such registrations generally are required to be borne by the Company. The
Registration Rights Agreement became effective on December 4, 2015.
NOTE 18 — PROFIT SHARING PLAN
The Company has established a 401(k) profit-sharing plan for the benefit of eligible employees. The
Company may make contributions to the plan as determined by the BOD. The Company accrued a
matching contribution, net of forfeitures, of $0.1 million, $0.5 million and $0.5 million for the years ended
December 31, 2018, 2017, and 2016, respectively.
NOTE 19 — RESTRUCTURING
The Company did not incur restructuring charges during the years ended December 31, 2018 and 2017.
During the year ended December 31, 2016, the Company recorded $3.2 million of restructuring
charges in connection with headcount reductions and lease termination costs. The charges incurred during
the year ended December 31, 2016 consisted of $1.7 million of severance and related benefits associated
with headcount reductions, $0.8 million of professional fees, $0.3 million in contract termination fees and
$0.4 million of leasehold improvement write-offs due to moving the corporate headquarters. These charges
are included in operating expenses in the 2016 consolidated statement of operations.
F-55
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 19 — RESTRUCTURING – (continued)
On a cumulative basis, the Company has recorded $11.9 million of restructuring charges in connection
with the acquisition of MSLO, headcount reductions and contract termination costs. The associated
employee headcount reductions in connection with the reduction in workforce since inception were
65 employees. All restructuring charges incurred are included in operating expenses in the 2016 consolidated
statement of operations.
There is no restructuring accrual as of December 31, 2018. The Company has paid $10.5 million in
cash related to these initiatives as of December 31, 2018. Changes in the restructuring accruals during fiscal
2017 were as follows:
Contract
Termination Costs
Total Accrual
(in thousands)
Balance at January 1, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 1,500
Charges to expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amounts paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
(1,500)
Balance at December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . .
$ —
$ 1,500
—
(1,500)
$ —
NOTE 20 — QUARTERLY DATA (UNAUDITED)
Unaudited quarterly consolidated financial information for 2018 and 2017 is summarized as follows:
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter
Full Year
(in thousands, except per share data)
2018
Net revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $38,104 $42,207 $ 40,771 $48,874 $169,956
57,173
Income (loss) from operations . . . . . . . . . . . . . . . . . .
(5,672)
(Loss) income before income taxes . . . . . . . . . . . . . . .
(4,978)
Net (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . .
(5,506)
Net income attributable to noncontrolling interests . . . .
Net (loss) income attributable to Sequential Brands
(643)
(16,247)
(8,034)
(1,581)
21,121
4,815
(1,329)
(863)
21,783
6,105
4,689
(1,102)
14,912
(345)
(304)
(1,960)
Group, Inc. and Subsidiaries . . . . . . . . . . . . . . . . . .
(2,264)
3,587
(9,615)
(2,192)
(10,484)
Basic (loss) earnings per share:
Attributable to Sequential Brands Group, Inc. and
Subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ (0.04) $
0.06 $
(0.15) $ (0.03)
Diluted (loss) earnings per share:
Attributable to Sequential Brands Group, Inc. and
Subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ (0.04) $
0.06 $
(0.15) $ (0.03)
F-56
SEQUENTIAL BRANDS GROUP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2018, 2017 AND 2016
NOTE 20 — QUARTERLY DATA (UNAUDITED) – (continued)
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter(1)
Full Year
(in thousands, except per share data)
2017
Net revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $39,400 $42,144 $ 39,025 $ 46,895 $ 167,464
Income (loss) from operations . . . . . . . . . . . . . . . .
15,992
24,244
(13,551)
(279,292)
(252,607)
Income (loss) before income taxes . . . . . . . . . . . . . .
1,540
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . .
955
7,566
4,451
(28,574)
(294,613)
(314,081)
(24,732)
(162,220)
(181,546)
Net (income) loss attributable to noncontrolling
interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(2,135)
(1,921)
552
(668)
(4,172)
Net (loss) income attributable to Sequential Brands
Group, Inc. and Subsidiaries . . . . . . . . . . . . . . . .
(1,180)
2,530
(24,180)
(162,888)
(185,718)
Basic (loss) earnings per share:
Attributable to Sequential Brands Group, Inc. and
Subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . $ (0.02) $
0.04 $
(0.38) $
(2.58)
Diluted (loss) earnings per share:
Attributable to Sequential Brands Group, Inc. and
Subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . $ (0.02) $
0.04 $
(0.38) $
(2.58)
(1) During the fourth quarter of 2017,
the Company recorded a non-cash positive benefit of
$132.4 million due to tax reform impact and non-cash impairment charges of $304.1 million related to
the Company’s goodwill.
F-57
Schedule II — Valuation and Qualifying Accounts
Sequential Brands Group, Inc.
(in thousands)
Description
Reserves and allowance deducted from asset accounts:
Accounts receivable(a):
Year Ended December 31, 2018 . . . . . . . . . . . . . . . . . .
Year Ended December 31, 2017 . . . . . . . . . . . . . . . . . .
Year Ended December 31, 2016 . . . . . . . . . . . . . . . . . .
Valuation allowance on deferred tax assets(b):
Year Ended December 31, 2018 . . . . . . . . . . . . . . . . . .
Balance at
Beginning of
Period
Additions
Charged to
Costs and
Expenses
Deductions
Balance at
End of Period
$
$
$
577
221
271
$1,618
$ 689
$ 475
$
$
$
(103)
(333)
(525)
$ 2,092
$
$
577
221
$ 17,404
$ — $
(295)
$ 17,109
Year Ended December 31, 2017 . . . . . . . . . . . . . . . . . .
$110,829
$ — $(93,425)
$ 17,404
Year Ended December 31, 2016 . . . . . . . . . . . . . . . . . .
$104,182
$6,647
$
— $110,829
(a) These amounts include reserves for doubtful accounts.
(b) Changes are recognized in the provision for (benefit from) income taxes.
F-58
SUBSIDIARIES OF SEQUENTIAL BRANDS GROUP, INC.
State of Incorporation
Ownership Percentage
EXHIBIT 21.1
Name
SQBG, Inc.
Sequential Licensing, Inc.
William Rast Licensing, LLC
Heeling Sports Limited
Brand Matter, LLC
SBG FM, LLC
SBG Universe Brands, LLC
Galaxy Brands, LLC
GBT Promotions LLC
Basketball Marketing Company,
Inc.
American Sporting Goods Corp.
LNT Brands LLC
Joe’s Holding LLC
DVS Footwear International, LLC
Delaware
California
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
FUL IP Holdings LLC
With You, LLC
Delaware
Delaware
Martha Stewart Living Omnimedia, Inc. Delaware
Martha Stewart, Inc.
Body & Soul Omnimedia, Inc.
MSO IP Holdings, Inc.
MSLO Productions, Inc.
MSLO Productions – Home, Inc.
MSLO Productions – EDF, Inc.
Flour Productions, Inc.
MSLO Shared IP Sub, LLC
MSLO Emeril Acquisition Sub, LLC
Emeril Primetime Music, Inc.
Emeril Primetime Productions, Inc.
Good Thing Productions, Inc.
SBG-Gaiam Holdings, LLC
Gaiam Brand Holdco, LLC
Gaiam Americas, Inc.
Modern Lotus Ltd
Gaiam Limited (UK)
Gaiam PTY
Connecticut
Delaware
California
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Colorado
United Kingdom
United Kingdom
Australia
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
65%, except 60% of distributable
assets upon dissolution
50.5%
62.5%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
49.9%
EXHIBIT 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We consent to the incorporation by reference in the registration statements on Form S-8 (File
No. 333-215508), Form S-3 (File No. 333-208120) and Form S-8 (File No. 333-208343) of Sequential
Brands Group, Inc. of our reports dated March 14, 2019 on our audits of the consolidated financial
statements and financial statement schedule of Sequential Brands Group, Inc. and Subsidiaries as of
December 31, 2018 and 2017 and each of the years in the three-year period ended December 31, 2018, and
the effectiveness of
internal control over financial reporting of Sequential Brands Group, Inc. and
Subsidiaries as of December 31, 2018, included in this Annual Report on Form 10-K of Sequential Brands
Group. Inc. for the year ended December 31, 2018.
/s/ CohnReznick LLP
New York, New York
March 14, 2019
Certification of Principal Executive Officer Pursuant to
Securities Exchange Act Rules 13a-14 and 15d-14
as Adopted Pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002
EXHIBIT 31.1
I, Karen Murray, certify that:
1. I have reviewed this Annual Report on Form 10-K of Sequential Brands Group, Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit
to state a material fact necessary to make the statements made, in light of the circumstances under which
such statements were made, not misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this
report, fairly present in all material respects the financial condition, results of operations and cash flows of
the registrant as of, and for, the periods presented in this report;
4. The registrant’s other certifying officer and I are responsible for establishing and maintaining
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal
control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the
registrant and have:
a) Designed such disclosure controls and procedures, or caused such disclosure controls and
procedures to be designed under our supervision, to ensure that material information relating to the
registrant, including its consolidated subsidiaries, is made known to us by others within those entities,
particularly during the period in which this report is being prepared;
b) Designed such internal control over financial reporting, or caused such internal control over
financial reporting to be designed under our supervision, to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;
c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented
in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of
the end of the period covered by this report based on such evaluation; and
d) Disclosed in this report any change in the registrant’s internal control over financial reporting
that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in
the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and
5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of
internal control over financial reporting, to the registrant’s auditors and the audit committee of the
registrant’s board of directors (or persons performing the equivalent functions):
a) All significant deficiencies and material weaknesses in the design or operation of internal
control over financial reporting, which are reasonably likely to adversely affect the registrant’s ability to
record, process, summarize and report financial information; and
b) Any fraud, whether or not material, that involves management or other employees who have a
significant role in the registrant’s internal control over financial reporting.
Date: March 14, 2019
/s/ Karen Murray
Karen Murray
Chief Executive Officer
Certification of Principal Financial Officer Pursuant to
Securities Exchange Act Rules 13a-14 and 15d-14
as Adopted Pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002
EXHIBIT 31.2
I, Peter Lops, certify that:
1. I have reviewed this Annual Report on Form 10-K of Sequential Brands Group, Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit
to state a material fact necessary to make the statements made, in light of the circumstances under which
such statements were made, not misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this
report, fairly present in all material respects the financial condition, results of operations and cash flows of
the registrant as of, and for, the periods presented in this report;
4. The registrant’s other certifying officer and I are responsible for establishing and maintaining
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal
control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the
registrant and have:
a) Designed such disclosure controls and procedures, or caused such disclosure controls and
procedures to be designed under our supervision, to ensure that material information relating to the
registrant, including its consolidated subsidiaries, is made known to us by others within those entities,
particularly during the period in which this report is being prepared;
b) Designed such internal control over financial reporting, or caused such internal control over
financial reporting to be designed under our supervision, to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;
c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented
in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of
the end of the period covered by this report based on such evaluation; and
d) Disclosed in this report any change in the registrant’s internal control over financial reporting
that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in
the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and
5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of
internal control over financial reporting, to the registrant’s auditors and the audit committee of the
registrant’s board of directors (or persons performing the equivalent functions):
a) All significant deficiencies and material weaknesses in the design or operation of internal
control over financial reporting, which are reasonably likely to adversely affect the registrant’s ability to
record, process, summarize and report financial information; and
b) Any fraud, whether or not material, that involves management or other employees who have a
significant role in the registrant’s internal control over financial reporting.
Date: March 14, 2019
/s/ Peter Lops
Peter Lops
Chief Financial Officer
CERTIFICATIONS PURSUANT TO
18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
EXHIBIT 32.1
Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of
2002, in connection with the filing of the Annual Report on Form 10-K for the Year Ended December 31,
2018 (the ‘Report’) by Sequential Brands Group, Inc. (‘Registrant’), the undersigned hereby certify that, to
the best of their knowledge:
1. The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities
Exchange Act of 1934; and
2. The information contained in the Report fairly presents, in all material respects, the financial
condition and results of operations of Registrant.
Date: March 14, 2019
Date: March 14, 2019
/s/ Karen Murray
Karen Murray
Chief Executive Officer (Principal Executive Officer)
/s/ Peter Lops
Peter Lops
Chief Financial Officer (Principal Financial and
Accounting Officer)
A signed original of this written statement required by Section 906 has been provided to Sequential
Brands Group, Inc. and will be retained by Sequential Brands Group, Inc. and furnished to the Securities
and Exchange Commission or its staff upon request.
(This page intentionally left blank)
CORPORATE INFORMATION
Board of Directors
Karen Murray
Chief Executive Officer and Secretary
Sequential Brands Group, Inc.
Class I Director
Martha Stewart
Chief Creative Officer
Sequential Brands Group, Inc.
Class I Director
Gary Johnson (2, 3)
Chairman, CAN Capital
Class II Director
Al Gossett (1, 2, 3)
President and Chief Executive Officer
Gossett Motor Cars
Class III Director
William Sweedler
Co-Founder and Managing Partner
Tengram Capital Partners
Class I Director, Chairman of the Board
Rodney S. Cohen
Managing Director and Co-Head Carlyle
Growth Partners and Carlyle Equity
Opportunity Fund
Class II Director
Stewart Leonard, Jr. (1, 3)
President and Chief Executive Officer
Stew Leonard’s
Class II Director
Aaron Hollander (1, 2)
Chairman, Chief Executive Officer and
President, First Aviation Services, Inc.
Class III Director
1 – Audit Committee Member 2 – Compensation Committee Member 3 – Governance Committee Member
Management
Karen Murray
Chief Executive Officer and Secretary
Martha Stewart
Chief Creative Officer
Corporate Office
Peter Lops
Chief Financial Officer
Andrew Cooper
President
Sequential Brands Group, Inc.
601 West 26th Street, 9th Floor
New York, NY 10001
www.sequentialbrandsgroup.com
Annual Meeting
Friday June 7, 2019 10:00 a.m. at the Company’s Corporate Office
Independent Auditors
CohnReznick LLP
1301 Avenue of the Americas
New York, NY 10019
Transfer Agent
Computershare Trust Co. N.A.
Tel.: (877) 373-6374
Outside U.S. Tel.: (781) 575-2879
Mailing Addresses:
Shareholder correspondence should be mailed to:
Computershare
Attn: Shareholder Services
P.O. Box 505000
Louisville, KY 40233-5000
Overnight correspondence should be sent to:
Computershare
462 South 4th Street
Suite 1600
Louisville, KY 40202
Questions and Inquires via Website: http://www.computershare.com
Hearing Impaired # TDD: (800) 952-9245
Information Requests
A copy of the Company’s Annual Report on Form 10-K, including the
exhibits thereto, as filed with the Securities and Exchange Commission is
available free of charge to stockholders either on the Company’s
website or upon request to:
Sequential Brands Group, Inc.
Attn: Investor Relations
601 West 26th Street, 9th Floor
New York, NY 10001
Tel.: (646) 564-2577
About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq: SQBG) owns, promotes, markets, and licenses a portfolio of
consumer brands in the fashion, active and home categories. Sequential seeks to ensure that its brands
continue to thrive and grow by employing strong brand management, design and marketing
teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to
retailers, wholesalers and distributors in the United States and around the world. For more information,
please visit Sequential's website at: www.sequentialbrandsgroup.com. To inquire about licensing
opportunities, please email: newbusiness@sbg-ny.com.
C O R P O R A T E
H E A D Q U A R T E R S
6 0 1 W 2 6 t h S T
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N E W Y O R K , N Y
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