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ServisFirst Bancshares

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Employees 201-500
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SERVISFIRST BANCSHARES, INC. 

850 Shades Creek Parkway, Suite 200 
Birmingham, Alabama 35209 

  March 21, 2011 

Dear Fellow Stockholder:  

You are cordially invited to attend the Annual Meeting of Stockholders of ServisFirst Bancshares, Inc. 
Our Annual Meeting will be held at The Club, 1 Robert F. Smith Drive, Birmingham, Alabama  35209 on 
Wednesday, April 20, 2011, at 5:00 p.m., Central Daylight Time.  We will have a cocktail hour after the 
meeting.   

The  enclosed  proxy  materials  describe  the  formal  business  to  be  transacted  at  the  Annual  Meeting, 
which includes a report on our operations. Many of our directors and officers will be present to answer any 
questions  that  you  and  other  stockholders  may  have.  Included  in  the  materials  is  our  Annual  Report  on 
Form 10-K, which contains detailed information concerning our activities and operating performance.  

The  business  to  be  conducted  at  the  Annual  Meeting  consists  of  the  election  of  six  directors;  an 
advisory vote on executive compensation; and a separate vote on the frequency of future advisory votes on 
executive compensation. Our board of directors unanimously recommends a vote “FOR” the election of the 
director  nominees;  “FOR”  the  “Say  on  Pay”  advisory  vote  approving  our  executive  compensation;  and 
“FOR” the advisory vote providing for future “Say on Pay” advisory votes to be held every year.    

You may vote your shares by returning your Proxy Card in the enclosed prepaid return envelope or by 
voting in person at the Annual Meeting. Instructions regarding the methods of voting are contained in the 
Proxy Statement and on the accompanying Proxy Card.  

On behalf of our board of directors, we request that you vote your shares now, even if you currently 
plan  to  attend the  Annual  Meeting.  This  will  not  prevent  you  from  voting  in  person, but will  assure  that 
your vote is counted. Your vote is important.  

Sincerely,  

Thomas A. Broughton III  
Director, President and Chief Executive Officer 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS  

Notice of 2011 Annual Meeting of Stockholders ...........................................................................................................1 
About the Annual Meeting .............................................................................................................................................1 

Proposal 1:  Election of Directors...................................................................................................................................4 
The Role of the Board of Directors ................................................................................................................................5 
Committees of the Board of Directors............................................................................................................................6 
Independence of the Board of Directors .........................................................................................................................8 
Communications with Directors .....................................................................................................................................8 
Corporate Governance Guidelines..................................................................................................................................8 
Code of Business Conduct..............................................................................................................................................9 
Compensation Committee Interlocks and Insider Participation......................................................................................9 
Director Compensation...................................................................................................................................................9 
Meetings of the Board of Directors ................................................................................................................................9 
Certain Relationships and Related Transactions...........................................................................................................10 
Section 16(a) Beneficial Ownership Reporting Compliance ........................................................................................10 
Compensation Discussion and Analysis .......................................................................................................................10 
Report of the Compensation Committee ......................................................................................................................14 
Executive Compensation ..............................................................................................................................................15 
Employment Contracts and Termination of Employment Arrangements and Potential Payments Upon Termination 
or Change in Control ....................................................................................................................................................18 
Equity Compensation Plan Information .......................................................................................................................20 
Security Ownership of Certain Beneficial Owners and Management ..........................................................................21 
Independent Registered Public Accounting Firm .........................................................................................................23 
Report of the Audit Committee ....................................................................................................................................24 

Proposal 2:  Advisory Vote on Executive Compensation.............................................................................................24 

Proposal 3:  Advisory Vote on the Frequency of Future “Say on Pay” Votes..............................................................25 

Stockholder Proposals ..................................................................................................................................................25 
General Information .....................................................................................................................................................25 

 
 
 
 
 
 
 
 
[This page intentionally left blank.] 

SERVISFIRST BANCSHARES, INC. 

850 Shades Creek Parkway, Suite 200 
Birmingham, Alabama 35209 

NOTICE OF 2011 ANNUAL MEETING OF STOCKHOLDERS  
TO BE HELD ON APRIL 20, 2011 

To Our Stockholders:  

Notice is hereby given that our Annual Meeting of Stockholders will be held at The Club, 1 Robert F. Smith 
Drive, Birmingham, Alabama  35209 on Wednesday, April 20, 2011, at 5:00 p.m., Central Daylight Time, for the 
following purposes:  

1.  

To  elect  six  nominees  to  serve  on  our  board  of  directors  until  the  next  Annual  Meeting  of 
Stockholders  and  until  their  successors  are  duly  elected  and  qualified,  as  set  forth  in  the  accompanying  Proxy 
Statement; 

2. 

3.  

4. 

To conduct a “Say on Pay” advisory vote on our executive compensation;  

To conduct an advisory vote on the frequency of future “Say on Pay” advisory votes; and 

To  transact  such  other  business  as  may  properly  come  before  the  Annual  Meeting  or  any 

postponement or adjournment thereof. 

Our board of directors is not aware of any other business to come before the Annual Meeting.  

Stockholders of record as of the close of business on March 9, 2011 are entitled to notice of and to vote 

their shares in person or by proxy at the Annual Meeting.  

YOUR VOTE IS IMPORTANT  

IT  IS  IMPORTANT  THAT  YOU  RETURN  YOUR  PROXY  CARD.  THEREFORE,  WHETHER 
OR  NOT  YOU  EXPECT  TO  ATTEND  THE  ANNUAL  MEETING  IN  PERSON,  PLEASE  SIGN,  DATE 
AND  RETURN  THE  ENCLOSED  PROXY  CARD  AS  SOON  AS  POSSIBLE  IN  THE  ENCLOSED 
RETURN  ENVELOPE.  NO  POSTAGE  IS  REQUIRED  IF  MAILED  IN  THE  UNITED  STATES. 
STOCKHOLDERS WHO EXECUTE A PROXY CARD MAY NEVERTHELESS ATTEND THE ANNUAL 
MEETING, REVOKE THEIR PROXY AND VOTE THEIR SHARES IN PERSON.  

 By Order of the Board of Directors, 

William M. Foshee 
Secretary and Chief Financial Officer  

Birmingham, Alabama 
March 21, 2011

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
[This page intentionally left blank.] 

2011 ANNUAL MEETING OF STOCKHOLDERS 
OF 
SERVISFIRST BANCSHARES, INC. 
—————————————— 
PROXY STATEMENT 
—————————————— 

Our board of directors  solicits  the accompanying proxy  for use  at our Annual  Meeting  of  Stockholders  to be 
held  on  Wednesday,  April  20,  2011,  at  5:00  p.m.,  Central  Daylight  Time,  at  The  Club, 1  Robert  F.  Smith  Drive, 
Birmingham, Alabama  35209. This notice of annual meeting of stockholders, Proxy Statement and Proxy Card are 
being mailed on or about March 21, 2011 to our stockholders of record as of March 9, 2011, the record date for the 
Annual Meeting.  

Our corporate headquarters is located at 850 Shades Creek Parkway, Suite 200, Birmingham, Alabama 35209 

and our toll free telephone number is (866) 317-0810. 

Throughout  this  Proxy  Statement,  unless  the  context  indicates  otherwise,  when  we  use  the  terms  “the 
Company”, “we,” “our” or “us,” we are referring to ServisFirst Bancshares, Inc. and its wholly owned subsidiary, 
ServisFirst  Bank  (the  “Bank”).  When  we  use  the  term  “Annual  Meeting”,  we  intend  to  include  both  the  Annual 
Meeting to be held on the date and at the time and place identified above and any adjournment or postponement of 
such Annual Meeting. 

ABOUT THE ANNUAL MEETING  

What are the purposes of the Annual Meeting?  

At the Annual Meeting, stockholders will vote on: (i) the election of six directors, as more fully described in 
Proposal 1 below; (ii) an advisory vote on our executive compensation; (iiii) an advisory vote on the frequency of 
future advisory votes on our executive compensation; and (iv) such other business as may properly come before the 
Annual Meeting. Our board of directors is not aware of any matters that will be brought before the Annual Meeting, 
other  than  procedural  matters,  that  are  not  listed  above.  However,  if  any  other  matters  properly  come  before  the 
Annual Meeting, the individuals named on the Proxy Card, or their substitutes, will be authorized to vote on those 
matters in their own judgment.  

Who is entitled to vote?  

Only stockholders of record at the close of business on the record date, March 9, 2011, are entitled to receive 
notice of the Annual Meeting and to vote shares of common stock held as of the record date at the Annual Meeting. 
Each outstanding share of common stock entitles its holder to cast one vote on each matter to be voted upon.  There 
are no cumulative voting rights.  

If you did not receive an individual copy of this year’s Proxy Statement or our Annual Report, we will send a 
copy to you if you send a written request to our Secretary, William M. Foshee, 850 Shades Creek Parkway, Suite 
200, Birmingham, Alabama 35209, telephone (205) 949-0307.   

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What is a proxy? 

It is your legal designation of another person to vote the stock you own.  That other person is called a proxy.  If 
you designate someone as your proxy in a written document, that document is called a proxy or a Proxy Card.  We 
have designated Thomas A. Broughton III and William M. Foshee (the “Management Proxies”) as proxies for the 
2011 Annual Meeting of Stockholders.   

What is a Proxy Statement? 

It is a document that SEC regulations require us to give you when we ask you to sign a Proxy Card designating 

the Management Proxies as proxies to vote on your behalf. 

What constitutes a quorum?  

The presence at the Annual Meeting, in person or by proxy, of the holders of a majority of the shares entitled to 
vote at the Annual Meeting will constitute a quorum. As of the record date, 5,527,482 shares of our common stock, 
$.001 par value per share, held by 1,074 stockholders of record, were issued and outstanding. Proxies received but 
marked  as  abstentions  will  be  included  in  the  calculation  of  the  number  of  shares  considered  to  be  present  at  the 
Annual Meeting.  

What vote is required to approve each item? 

Directors  are  elected  by  a  plurality  of  the  votes  cast.  Any  other  matter  that  may  properly  come  before  the 
Annual Meeting must be approved by the affirmative vote of a majority of the shares entitled to vote that are present 
or represented by proxy at the Annual Meeting.  

Under  the  General  Corporation  Law  of  the  State  of  Delaware  (referred  to  as  “Delaware  law”  in  this  Proxy 
Statement), an abstention from voting on any proposal will have the same legal effect as an “against” vote, except 
election of directors, where an abstention has no effect under plurality voting.  

How do I vote by proxy? 

On or about March 21, 2011, we mailed this Proxy Statement, the accompanying Proxy Card, and our Annual 
Report to Stockholders for the year ended December 31, 2010 to all stockholders of record as of the record date.  
You may vote by completing and returning your completed and signed Proxy Card by mail or by voting in person at 
the Annual Meeting. To vote by mail, sign and date each Proxy Card you receive, mark the boxes indicating how 
you  wish  to  vote,  and  return  the  Proxy  Card,  which  will  be  voted  as  you  directed,  in  the  enclosed  prepaid  return 
envelope.  

Can I change my vote after I return my Proxy Card?  

Yes.  You  can  change  or  revoke  your  proxy  at  any  time  before  the  Annual  Meeting  by  (i)  notifying  our 
Secretary,  William  M.  Foshee,  in  writing  or  (ii)  sending  another  executed  proxy  dated  later  than  the  first  Proxy 
Card.  Attendance  at  the  Annual  Meeting  will  not  revoke  any  proxy  you  have  previously  granted  unless  you 
specifically  so  request.  For  shares  you  own  beneficially,  but  of  which  you  are  not  the  record  holder,  you  may 
accomplish this by submitting new voting instructions to your broker or nominee.  

Can I vote in person at the Annual Meeting instead of voting by proxy?  

Yes. However, we encourage you to vote by proxy to ensure that your shares are represented and voted. If you 

attend the Annual Meeting in person, you may then vote in person even though you returned your Proxy Card.  

What are the Board’s recommendations?  

Our board of directors unanimously recommends that stockholders vote in favor of: (i) the election of the six 
nominees for the board of directors, as more fully described in Proposal 1 below; (ii) an advisory vote approving our 

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executive compensation, as more fully described in Proposal 2 below; and (iii) an advisory vote in favor of holding 
future “Say on Pay” advisory votes every year, as more fully described in Proposal 3 below.  

If your Proxy Card is properly executed and received in time for voting, and not revoked, your shares will be 
voted  in  accordance  with  your  instructions  marked  on  the  Proxy  Card.  In  the  absence  of  any  instructions  or 
directions  to  the  contrary,  the  Management  Proxies  will  vote  all  shares  of  common  stock  for  which  Proxy  Cards 
have been received in favor of the approval of the above proposals. 

Our board of directors does not know of any other matters other than the above proposals that may be brought 
before the Annual Meeting. If any other matters should come before the Annual Meeting, the Management Proxies 
will  have  discretionary  authority  to  vote  all  proxies  not  marked  to  the  contrary  with  respect  to  such  matters  in 
accordance with their best judgment.  

In  particular,  the  Management  Proxies  will  have  discretionary  authority  to  vote  with  respect  to  the  following 
matters that may come before the Annual Meeting: (i) approval of the minutes of the prior meeting if such approval 
does  not  amount  to  ratification  of  the  action  or  actions  taken  at  that  meeting;  (ii)  any  proposal  omitted  from  the 
Proxy Statement and form of proxy pursuant to Rules 14a-8 and 14a-9 under the Securities Exchange Act of 1934 
(the  “Exchange  Act”);  and  (iii)  matters  incident  to  the  conduct  of  the  Annual  Meeting.  In  connection  with  such 
matters, the Management Proxies will vote in accordance with their best judgment.  

Who pays for this proxy solicitation?  

We do. We will pay all costs in connection with the meeting, including the cost of preparing, assembling and 
mailing the notice of the Annual Meeting, Proxy Statement and Proxy Card, as well as handling and tabulating the 
proxies returned. In addition to the use of mail, proxies may be solicited by directors, officers and regular employees 
of  the  Company,  without  additional  compensation,  in  person  or  by  other  electronic  means.  We  will  reimburse 
brokerage houses and other nominees for their expenses in forwarding proxy material to beneficial owners of our 
common stock.  

Who can help answer your questions?  

If you have questions about the Annual Meeting or would like additional copies of this Proxy Statement, you 
should  contact  our  Secretary,  William  M.  Foshee,  850  Shades  Creek  Parkway,  Suite  200,  Birmingham,  Alabama 
35209, telephone (205) 949-0307.  

Annual Report on Form 10-K 

On written request, we will provide, without charge, a copy of our Annual Report on Form 10-K for the year 
ended December 31, 2010 (including a list briefly describing the exhibits thereto), as filed with the Securities and 
Exchange  Commission  (the  “SEC”)  (including  any  amendments  filed  with  the  SEC),  to  any  record  holder  or 
beneficial  owner  of  our  common  stock  on  March  9,  2011,  the  record  date,  or  to  any  person  who  subsequently 
becomes such a record holder or beneficial owner. Requests should be directed to the attention of our Secretary at 
the address set forth above.  

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PROPOSAL 1 

ELECTION OF DIRECTORS 

Under  our  Bylaws,  our  board  of  directors  consists  of  six  directors  unless  a  different  number  is  fixed  from  time  to  time  by 
resolution passed by a majority of our board of directors, which is the only means of fixing a different number. Six directors will be 
elected at the Annual Meeting to hold office until our 2012 Annual Meeting of Stockholders and until their successors are elected and 
have qualified.  

Our board has nominated the persons named below, all of whom currently serve as directors, for election as directors at the 2011 
Annual  Meeting.  Each  of  those  nominees  has  consented  to  serve  as  a  director,  if  re-elected.  Unless  otherwise  instructed,  the 
Management  Proxies  intend  to  vote  the  proxies  received  by  them  for  the  election  of  all  six  of  these  nominees.  If  any  nominee 
identified  below  becomes  unable  to  serve  as  a  director  before  the  Annual  Meeting,  the  Management  Proxies  will  vote  the  proxies 
received by them for the election of a substitute nominee selected by our board of directors.  

Vote Required and Recommendation of the Board of Directors  

The  six  nominees  receiving  the  most  votes  cast  in  the  election  of  directors  by  holders  of  shares  of  common  stock  present  or 
represented by proxy and entitled to vote at the Annual Meeting will be elected to serve as directors of the Company for the next year. 
As a result, although shares as to which the authority to vote is withheld, will be counted, such “withhold” votes will have no effect on 
the outcome of the election of directors.  

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE “FOR” THE ELECTION OF EACH OF THE 
NOMINEES NAMED BELOW.  

Information regarding directors and director nominees and their ages as of the record date is as follows:  

ServisFirst Bancshares, Inc. 

ServisFirst Bank 

Name 

  Director 

Age 

Since 

Position 

  Director 

Since 

Position 

Thomas A. Broughton III 

Stanley M. Brock 

Michael D. Fuller 

James J. Filler 

J. Richard Cashio 

Hatton C. V. Smith 

55 

60 

57 

67 

53 

60 

2007 

2007 

2007 

2007 

2007 

2007 

President, Chief Executive 
Officer and Director  

Chairman of the Board 

Director 

Director 

Director 

Director 

2005 

2005 

2005 

2005 

2005 

2005 

President, Chief Executive 
Officer and Director 

Chairman of the Board 

Director 

Director 

Director 

Director 

The following summarizes the business experience and background of each of our nominees.  

Thomas A. Broughton III – Mr. Broughton has served as our President and Chief Executive Officer and a director since 2007 and 
as President, Chief Executive Officer and a director of the Bank since its inception in May 2005.  Mr. Broughton has spent the entirety 
of his 30-year banking career in the Birmingham area.  In 1985, Mr. Broughton was named President of the de novo First Commercial 
Bank.  When First Commercial Bank was bought by Synovus Financial Corp. in 1992, Mr. Broughton continued as President and was 
named  Chief  Executive  Officer  of  First  Commercial  Bank.    In  1998,  he  became  Regional  Chief  Executive  Officer  of  Synovus 
Financial Corp., responsible for the Alabama and Florida markets.  In 2001, Mr. Broughton’s Synovus region shifted, and he became 
Regional Chief Executive Officer for the markets of Alabama, Tennessee and parts of Georgia.  He continued his work in this position 
until his retirement from Synovus in August 2004.  Mr. Broughton’s experience in banking has afforded him opportunities to work in 
many areas of banking and has given him exposure to all bank functions.  Mr. Broughton served on the Board of Directors of Cavalier 
Homes,  Inc.  from  1986  until  2009,  when  the  company  was  sold  to  a  subsidiary  of  Berkshire  Hathaway.    We  believe  that  Mr. 
Broughton’s extensive experience in banking in Alabama and the Southeast, and in particular his success in building and growing new 
banks and developing new markets, makes him highly qualified to serve as a director. 

Stanley M. Brock – Mr. Brock has served as our Chairman of the Board since 2007 and has served as Chairman of the Board of 
the Bank since its inception in May 2005.  He has served as President of Brock Investment Company, Ltd., a private venture capital 
firm,  since  its  formation  in  1995.    Prior  to 1995,  Mr.  Brock practiced  corporate  law  for 20  years  with  one of  the  largest  law  firms 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
based in Birmingham, Alabama.  Mr. Brock also served as a director of Compass Bancshares, Inc., a publicly traded bank holding 
company, from 1992 to 1995.  We believe that Mr. Brock’s experience as a corporate lawyer and a bank holding company director, as 
well as his history of community involvement in our largest market, makes him highly qualified to serve as a director.

J. Richard Cashio – Mr. Cashio has served as a director since 2007 and as a director of the Bank since its inception in May 2005.  
Mr.  Cashio  serves  as  Chief  Executive  Officer  of  TASSCO,  LLC  and  served  as  the  Chief  Executive  Officer  of  Tricon  Metals  & 
Services, Inc. from 2000 until its sale in October 2008.  He served in various other positions with Tricon Metals & Services, Inc. prior 
to 2000.  We believe that Mr. Cashio’s perspectives as the chief executive officer of successful industrial enterprises allows him to 
offer our board  both  the  benefit  of his  business  experience  and the perspectives of one  of our  target  customer  groups,  making him 
highly qualified to serve as a director. 

James J. Filler – Mr. Filler has served as a director since 2007 and as a director of the Bank since its inception in May 2005.  Mr. 
Filler has been a private investor since his retirement in 2006.  Prior to his retirement, Mr. Filler spent 44 years in the metals recycling 
industry  with  Jefferson  Iron  &  Metal,  Inc.  and  Jefferson  Iron  &  Metal  Brokerage  Co.,  Inc.    We  believe  that  Mr.  Filler’s  extensive 
business experience and strong ties to the Birmingham business community offer us valuable strategic insights and make him highly 
qualified to serve as a director. 

Michael D. Fuller – Mr. Fuller has served as a director since 2007 and as a director of the Bank since its inception in May 2005.  
For over 20 years, Mr. Fuller has been a private investor in real estate investments.  Prior to that time, Mr. Fuller played professional 
football for nine years.  Mr. Fuller has served as President of Double Oak Water Reclamation, a private collection and wastewater 
treatment facility in Shelby County, Alabama since 1998.  We believe that Mr. Fuller’s experience in the real estate sector, which is a 
major focus of our business, as well as his overall business experience and community presence, makes him highly qualified to serve 
as a director. 

Hatton C. V. Smith – Mr. Smith has served as a director since 2007 and as a director of the Bank since its inception in May 2005.  
Mr. Smith has served as the CEO of Royal Cup Coffee since 1996 and various other positions with Royal Cup Coffee prior to 1996.  
He is involved in many different charities and is a director of the United Way and the Baptist Health System.  We believe that Mr. 
Smith’s  business  experience,  his  strong  roots  in  the  greater  Birmingham  business  and  civic  community,  and  his  high  profile  and 
extensive community contacts make him highly qualified to be a director. 

General 

THE ROLE OF THE BOARD OF DIRECTORS 

In accordance with our Bylaws and Delaware law, our board of directors oversees the management of the business and affairs of 
the Company. The members of our board also are members of the board of directors of our wholly-owned subsidiary Alabama state-
chartered bank, ServisFirst Bank, which accounts for substantially all of the Company’s consolidated operating results. The members 
of our board keep informed about our business through discussions with senior management and other officers and managers of the 
Company  and  its  subsidiaries,  including  the  Bank,  by  reviewing  analyses  and  reports  sent  to  them  by  management  and  outside 
consultants, and by participating in board and in board committee meetings.  

Board Leadership Structure 

We believe that our stockholders are best served by a strong, independent board of directors with extensive business experience 
and strong ties to our markets.  We believe that objective oversight of the performance of our management team is critical to effective 
corporate governance, and we believe our board provides such objective oversight. 

Since our inception, we have kept separate the offices of chairman of the board and chief executive officer, and an independent 
director  has  held  the  position  of  chairman  of  the  board.    We  believe  that  this  provides  us  with  the  benefit  of  complementary 
perspectives  and  ensures  that  our  board’s  oversight  function  remains  fully  objective.    Although  we  do  not  have  a  fixed  policy 
requiring the separation of such offices, instead believing that it is appropriate for our board to determine the structure that best meets 
our needs from time to time, it is our current intention to retain the present structure for the foreseeable future. 

In  addition,  our  three  standing  committees,  which  are  described  below  under  “Committees  of  the  Board  of  Directors”,  are 
composed  exclusively  of  independent  directors.    We  believe  that  this  structure  further  reinforces  the  board’s  role  as  an  objective 
overseer of our business, operations and day-to-day management. 

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The Board’s Role in Risk Oversight 

Our board is ultimately responsible for the management of risks inherent in our business.  In our day-to-day operations, senior 
management  is  responsible  for  instituting  risk  management  practices  that  are  consistent  with  our  overall  business  strategy  and  risk 
tolerance.  In addition, because our operations are conducted primarily through our wholly owned subsidiary bank, we maintain an 
asset-liability  and  investment  committee  at  the  Bank  level,  consisting  of  four  executive  officers  of  the  Bank.    This  committee  is 
charged with monitoring our liquidity and funds position.  The committee regularly reviews the rate sensitivity position on a three-
month, six-month and one-year time horizon; loans-to-deposits ratios; and average maturities for certain categories of liabilities.  This 
committee reports to our board of directors at least quarterly, and otherwise as needed.  Outside of formal meetings, our board and its 
committees have regular access to senior executives, including our chief executive officer, chief operating officer and chief financial 
officer, as well as our senior credit officers.  We believe that this structure allows the board to maintain effective oversight over our 
risks and ensure that our management personnel are following prudent and appropriate risk management practices. 

COMMITTEES OF THE BOARD OF DIRECTORS 

Our  board  maintains  three  standing  committees:  Audit,  Compensation,  and  Nominating  and  Corporate  Governance.  The 

governing charter for each of the three committees is available on our website under the “Committee Charters” heading.  

Audit Committee  

The Audit Committee assists our board of directors in maintaining the integrity of our financial statements and of our financial 
reporting  processes  and  systems  of  internal  audit  controls,  as  well  as  our  compliance  with  legal  and  regulatory  requirements.  The 
Audit Committee reviews the scope of independent audits and assesses the results. The Audit Committee meets with management to 
consider the adequacy of the internal control over, and the objectivity of, financial reporting. The Audit Committee also meets with 
our independent auditors and with appropriate financial personnel concerning these matters. The Audit Committee selects, determines 
the  compensation  of,  appoints  and  oversees  our  independent  auditors.  The  independent  auditors  periodically  meet  with  the  Audit 
Committee and always have unrestricted access to the Audit Committee. The Audit Committee, which currently consists of Michael 
D. Fuller, J. Richard Cashio and Stanley M. Brock, met six times in 2010. Our board of directors has determined that each of Messrs. 
Fuller, Cashio,  and  Brock  is  independent  under  the  standards  of  independence  of  the  Marketplace  Rules  of  the  NASDAQ  Stock 
Market  and  Rule 10A-3  under  the  Exchange  Act.  We  have  not  designated  any  of  our  Audit  Committee  members  as  an  “audit 
committee  financial  expert,”  as  such  term  is  defined  under  Item  407  of  Regulation S-K.  While  we  believe  that  each  of  our  Audit 
Committee  members  have  had  careers  which  provide  them  with  the  skills  to  understand  financial  statements  and  are  competent  to 
serve as members of the Audit Committee, none of the current members has the financial background or education which we believe 
unequivocally  allows  us  to  make  such  a  designation,  and our  board  of  directors does not  believe  that  designating  a  member  of  the 
Audit Committee as an “audit committee financial expert” is necessary at this time.  

Compensation Committee 

The Compensation Committee administers incentive compensation plans, including stock option plans, and advises our board of 
directors  regarding  employee  benefit  plans.  The  Compensation  Committee  establishes  the  compensation  structure  for  our  senior 
management, approves the compensation of our senior executives, and makes recommendations to the independent members of our 
board of directors with respect to compensation of the Chief Executive Officer and all other executive officers of the Company. The 
Compensation Committee, which currently consists of Hatton C.V. Smith, J. Richard Cashio and James J. Filler, met three times in 
2010.  Our  board  of  directors  has  determined  that  each  of  Messrs.  Smith, Cashio  and  Filler  is  independent  under  the  standards  of 
independence  of  the  Marketplace  Rules  of  the  NASDAQ  Stock  Market  and  Rule 10A-3  under  the  Exchange  Act  and  an  “outside 
director” for purposes of Section 162(m) of the Internal Revenue Code of 1986.  

In  January  2008,  the  Compensation  Committee  retained  an  outside  consultant,  Clark  Consulting,  to  advise  it  regarding  our 
compensation  practices.  Clark  Consulting  provided  us  with  a  report  dated  January  2008  (the  “Clark  Report”)  which  compared  the 
compensation  paid  to  our  president  and  chief  executive  officer  in  2007  versus  a  peer  group  which  included  Pinnacle  Financial 
Partners,  Inc.  (Nashville,  Tennessee),  FNB  United  Corp.  (Asheboro,  North  Carolina),  Great  Florida  Bank  (Coral  Gables,  Florida), 
Capital  Bank  Corporation  (Raleigh,  North  Carolina),  Bancorp,  Inc.  (Wilmington,  Delaware),  Gateway  Financial  Holding,  Inc. 
(Virginia  Beach,  Virginia),  Integrity  Bancshares,  Inc.  (Alpharetta,  Georgia),  Bank  of  Florida  Corporation  (Naples,  Florida), 
Commonwealth  Bankshares,  Inc.  (Norfolk,  Virginia),  Omni  Financial  Services,  Inc.  (Atlanta,  Georgia),  Crescent  Financial 
Corporation (Cary, North Carolina), Patriot National Bancorp, Inc. (Stamford, Connecticut), Tennessee Commerce Bancorp (Franklin, 
Tennessee),  Southern  First  Bancshares,  Inc.  (Greenville,  South  Carolina)  and  Sun  American  Bancorp  (Boca  Raton,  Florida).    The 
Clark Report concludes that while we were, at the time of the report, in the top 40% in most performance measures and the top 5% for 

6 

 
 
 
 
 
         
 
 
 
 
 
 
 
 
 
 
 
asset growth, the base salary of our president and CEO was in the bottom 12% and his total compensation is in the bottom 30% versus 
such peer group.  

Since  the  2008  engagement  of  Clark  Consulting,  we  have  not  retained  a  compensation  consultant  to  advise  the  Compensation 
Committee,  the  full  board  or  any  members  of  management  with respect  to our  compensation practices.   Instead,  the  Compensation 
Committee independently determines the appropriate levels of compensation for executive officers and directors taking into account, 
among other factors, the performance of such individuals, our financial performance, stockholder return and efforts and undertakings 
and initiatives to build stockholder value.  

        Nominating and Corporate Governance Committee      

        The  Nominating  and  Corporate  Governance  Committee  functions  include  establishing  the  criteria  for  selecting  candidates  for 
nomination to our board; actively seeking candidates who meet those criteria; and making recommendations to our board of directors 
to fill vacancies on, or as additions to, our board and to monitor the Company’s corporate governance structure. The Nominating and 
Corporate Governance Committee, which currently consists of Michael D. Fuller, J. Richard Cashio and Stanley M. Brock, did not 
meet in 2010. Our board of directors has determined that each of Messrs. Fuller, Cashio and Brock is independent under the standards 
of  independence  of  the  Marketplace  Rules  of  the  NASDAQ  Stock  Market  and  Rule 10A-3  of  the  Exchange  Act  and  an  “outside 
director” for purposes of Section 162(m) of the Internal Revenue Code of 1986.  

        The Nominating and Corporate Governance Committee seeks director candidates based upon a number of criteria, including their 
independence,  knowledge,  judgment,  character,  leadership  skills,  education,  experience  and  financial  literacy  and,  for  nominees 
standing for re-election, their prior performance as a director.  The Committee does not assign relative weights to these factors, but 
attempts to form an overall judgment as to each individual nominee.  The Committee will consider nominees for election to our board 
that  are  timely  recommended  by  stockholders  provided  that  a  complete  description  of  the  nominees’  qualifications, experience  and 
background,  together  with  a  statement  signed  by  each  nominee  in  which  he  or  she  consents  to  act  as  such,  accompany  the 
recommendations. 

In  evaluating  nominees  for  director,  the  Nominating  and  Corporate  Governance  Committee  believes  that,  at  this  stage  of  the 
Company’s  existence,  it  is  of  primary  importance  to  ensure  that  the  composition  of  the  board  reflects  a  diversity  of  business 
experience and community leadership, as well as a demonstrated ability to promote the Company’s strategic objectives and expand its 
presence, profile and customer base in its local markets.  Accordingly, while the Committee may consider other types of diversity in 
evaluating  nominees,  the  Committee  does  not  follow  any  specific  formula  for  considering  factors  such  as  race,  gender  or  national 
origin in evaluating nominees and potential nominees, nor does it apply any quotas with respect to such factors. 

Committee Membership 

The following chart provides a summary of our board committee membership for fiscal year ended December 31, 2010. 

Names 

Thomas A. Broughton III 

Stanley M. Brock 

Michael D. Fuller 

James J. Filler 

J. Richard Cashio 

Hatton C.V. Smith 

Advisory Boards  

Committee Membership 

Nominating and Corporate 
Governance 

Audit 

Compensation 

X 

X 

X 

X 

X 

X 

X 

X 

X 

In addition to the boards of directors of the Company and the Bank, which are identical in composition, the Bank also has a non-
voting advisory board of directors in each of the Huntsville, Montgomery and Dothan markets.  These advisory directors represent a 
wide  array  of  business  experience  and  community  involvement  in  the  service  areas  where  they  live.    As  residents  of  our  primary 
service areas, they are sensitive and responsive to the needs of our customers and potential customers.  In addition, our directors and 
advisory  directors  bring  substantial  business  and  banking  contacts  to  us.  The  Bank  has  established  the  following  regional  advisory 
boards: 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
  
 
  
 
 
 
  
 
 
 
  
 
  
 
  
 
 
 
 
 
  
 
  
 
 
 
 
 
Huntsville Region: 

Montgomery Region: 

E. Wayne Bonner  
Hoyt A. “Tres” Childs, III, MD 
Donald J. Davidson 
David J. Slyman, Jr. 
Irma Tuder 
Danny J. Windham 
Sidney R. White 
William (Bill) B. Watson, Jr. 
Thomas J. Young 

Ray B. Petty 
Todd Strange 
G.L. Pete Taylor 
W. Ken Upchurch, III 
Alan E. Weil, Jr. 

Dothan Region: 

Charles H. Chapman III 
William C. (Bill) Thompson 
John Downs 
Charles E. Owens 

INDEPENDENCE OF THE BOARD OF DIRECTORS 

Our  common  stock  is  not  listed  on  any  exchange,  and  we  have  no  current  plans  to  list  our  common  stock  on  any  exchange; 
therefore,  the  Exchange  Act  requires  that  we  select  an  exchange’s  director  independence  requirements  with  which  to  comply.    We 
have selected the director independence requirements of The NASDAQ Global Market.  Our Nominating and Corporate Governance 
Committee has conducted and will in the future conduct, as deemed necessary, a review of director independence utilizing the listing 
standards  of  The  NASDAQ  Global  Market.    During  this  review, our  board  considered  transactions  and  relationships  between  each 
director or any member of his immediate family and us and the Bank. Our board also considered whether there were any transactions 
or relationships between directors or with any member of their immediate family (or any entity of which a director or an immediate 
family  member  is  an  executive  officer,  general  partner  or  significant  equity  holder).    The  purpose  of  this  review  was  to  determine 
whether  any  such  relationships  or  transactions  existed  that  were  inconsistent  with  a  determination  that  a  director  is  independent.  
Independent  directors  must  be  free  of  any  relationship  with  us  or  our  management  that  may  impair  the  director’s  ability  to  make 
independent judgments. 

Our Nominating and Corporate Governance Committee has determined in its business judgment that five of the Company’s six 
Directors are independent as defined in the applicable NASDAQ Global Market listing standards, including that each member is free 
of any relationships that would interfere with his individual exercise of independent judgment.  Our independent directors are Messrs. 
Brock, Cashio, Filler, Fuller and Smith. 

  Mr. Broughton is considered an inside director because of his employment as our President and Chief Executive Officer. 

COMMUNICATIONS WITH DIRECTORS 

You may contact any of our independent directors, individually or as a group, by writing to them c/o William M. Foshee, Chief 
Financial Officer, ServisFirst Bancshares, Inc., 850 Shades Creek Parkway, Suite 200, Birmingham, Alabama 35209. Mr. Foshee will 
review and forward to the appropriate directors copies of all such correspondence that, in the opinion of Mr. Foshee, deals with the 
functions  of  the  board  of  directors  or  its  committees  or  that  he  otherwise  determines  requires  their  attention.  Concerns  relating  to 
accounting, internal controls or auditing matters will be brought promptly to the attention of the Chairman of the Audit Committee and 
will be handled in accordance with procedures established by the Audit Committee.  

CORPORATE GOVERNANCE GUIDELINES 

Our board of directors believes that sound governance practices and policies provide an important framework to assist them in 
fulfilling  their  oversight  duty.  In  December  2007,  our  board  formally  adopted  the  Corporate  Governance  Guidelines  of  ServisFirst 
Bancshares,  Inc.  (the  “Governance  Guidelines”),  which  include  a  number  of  the  practices  and  policies  under  which  our  board  has 
operated for some time, together with concepts suggested by various authorities in corporate governance and the requirements under 
the NASDAQ’s listed company rules and the Sarbanes-Oxley Act of 2002. Some of the principal subjects covered by our Governance 
Guidelines include:  

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
•      Director Qualifications, which include a board candidate’s independence, experience, knowledge, skills, expertise, integrity, 
ability to make independent analytical inquiries; his or her understanding of our business and the business environment in
which we operate; and the candidate’s ability and willingness to devote adequate time and effort to board responsibilities, 
taking into account the candidate’s employment and other board commitments.  

•      Responsibilities of Directors, including acting in the best interests of all stockholders; maintaining independence; developing
and maintaining a sound understanding of our business and the industry in which we operate; preparing for and attending
board and board committee meetings; and providing active, objective and constructive participation at those meetings.  
•      Director  Access  to  management  and,  as  necessary  and  appropriate,  independent  advisors,  including  encouraging 
presentations  to  our  board  from  the  officers  responsible  for  functional  areas  of  our  business  and  from  outside  consultants
who are engaged to conduct periodic reviews of various aspects of our operations or the quality of certain of our assets, such
as the loan portfolio.

•      Director Orientation and Continuing Education, including programs to familiarize new directors with our business, strategic
plans,  significant  financial,  accounting  and  risk  management  issues,  compliance  programs,  conflicts  policies,  code  of
business  conduct  and  corporate  governance  guidelines.  In  addition,  each  director  is  expected  to  participate  in  continuing
education programs relating to developments in our business and in corporate governance.

•      Regularly Scheduled Executive Sessions, without management, will be held by our board and by the Audit Committee, which

meets separately with our outside auditors.

CODE OF BUSINESS CONDUCT 

Our  board  of  directors  has  adopted  a  Code  of  Ethics  that  applies  to  all  of  our  employees,  officers  and  directors.  The  Code  of 
Ethics covers compliance with law; fair and honest dealings with us, with competitors and with others; fair and honest disclosure to 
the public; and procedures for compliance with the Code of Ethics. A copy of our Code of Ethics is available free of charge on our 
website at www.servisfirstbancshares.com.  

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION 

The  primary  functions  of  the  Compensation  Committee  are  to  evaluate  and  administer  the  compensation  of  our  president  and 
chief executive officer and other executive officers and to review our general compensation programs.  As of December 31, 2010, and 
currently, the members of this committee are Hatton C. V. Smith, J. Richard Cashio and James J. Filler.  No member of this committee 
has served as an officer or employee of ServisFirst Bancshares, Inc. or any subsidiary.  In addition, none of our executive officers has 
served as a director or as a member of the compensation committee of a company which employs any of our directors.  

The  following  table  sets  forth  information  regarding  the  compensation  of  our  non-employee  directors  for  the  year  ended 
December 31,  2010.  Thomas  A.  Broughton  III  is  a  named  executive  officer,  and  his  compensation  is  reflected  in  the  Summary 
Compensation Table. 

DIRECTOR COMPENSATION 

Name 

Stanley M. Brock, Chairman of the Board 
Michael D. Fuller 
James J. Filler 
J. Richard Cashio 
Hatton C. V. Smith 

Fees earned 
or paid in cash 
($) 
21,500 
22,000 
16,500 
19,320 
16,500 

Stock Awards 
($) 
-- 
-- 
-- 
-- 
-- 

Total 
($) 
21,500 
22,000 
16,500 
19,320 
16,500 

MEETINGS OF THE BOARD OF DIRECTORS 

Our  board  of directors  held  12meetings  in  2010.  Each  director  attended more  than  75%  of  the  aggregate  of:  (i)  the  number  of 
meetings of the board of directors held during the period he served on the board; and (ii) the number of meetings of committees of the 
board of directors held during the period he served on such committees.  

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE “FOR” THE ELECTION  
OF EACH OF THE NOMINEES NAMED IN PROPOSAL 1. 

9 

 
 
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS 

  We have not entered into any business transactions with related parties required to be disclosed under Rule 404(a) of Regulation 
S-K other than banking transactions in our ordinary course of business with our directors and officers, as well as members of their 
families and corporations, partnerships or other organizations in which they have a controlling interest.  Management recognizes that 
related  party  transactions  can  present  unique  risks  and  potential  conflicts  of  interest  (in  appearance  and  in  fact).    Therefore,  we 
maintain written policies around interactions with related parties which require that these transactions are on the following terms:  

• 

• 

In  the  case  of  banking  transactions,  each  is  on  substantially  the  same  terms,  including  price  or  interest  rate,  collateral  and 
fees, as those prevailing at the time for comparable transactions with unrelated parties, and is expected to involve more than 
the normal risk of collectability or present other unfavorable features to the Bank; and 

In the case of any related party transactions, including banking transactions, each transaction is approved by a majority of the 
directors who do not have an interest in the transaction. 

The  aggregate  amount  of  indebtedness  from  directors  and  executive  officers  (including  their  affiliates)  to  the  Bank  as  of 
December  31,  2010,  including  extensions  of  credit  or  overdrafts,  endorsements  and  guarantees  outstanding  on  such  date,  was 
approximately  $6,825,000,  which  equaled  4.09%  of  our  total  equity  capital  as  of  that  date.    Less  than  1%  of  these  loans  were 
installment loans to individuals.  These loans are secured by real estate and other suitable collateral to the same extent, including loan 
to value ratios, as loans to similarly situated unaffiliated borrowers.  We anticipate making related party loans in the future to the same 
extent as we have in the past.   

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE 

Section 16(a)  of  the  Exchange  Act  requires  our  directors  and  executive  officers,  and  persons  who  own  more  than  10%  of  a 
registered  class  of  our  equity  securities,  to  file  with  the  SEC,  initial  reports  of  ownership  and  reports  of  changes  in  ownership  of 
common  stock  and  other  equity  securities.  Executive  officers,  directors  and  greater  than  10%  stockholders  are  required  by  SEC 
regulations  to furnish us with  copies  of all  Section 16(a) reports  they  file.  Based  solely  upon  information  made  available  to us, we 
believe that each filing required to be made pursuant to Section 16(a) was timely filed by our executive officers and directors and the 
beneficial owners of more than 10% of our common stock, except that a stock option grant to William M. Foshee, our Executive Vice 
President and Chief Financial Officer, in February 2010 covering 5,000 shares of common stock was not timely reported due to an 
inadvertent error.  Mr. Foshee timely filed a Form 5 reflecting such award.   

Introduction 

COMPENSATION DISCUSSION AND ANALYSIS 

Our compensation process is designed to address both annual and longer-term corporate objectives. We have been in a period of 
accelerated growth and change in recent years, and our compensation processes have been designed to permit us to attract and retain 
highly  skilled  executive  and  management  staff  in  our  competitive  market  place.    This  Compensation  Discussion  and  Analysis 
describes  our  compensation  program  for  our  “named  executive  officers”,  who  are  Thomas  A.  Broughton  III,  William  M.  Foshee, 
Clarence C. Pouncey III, Ronald A. DeVane and G. Carlton Barker.  

Since  November  2007,  when  we  completed  our  reorganization  in  which  we  acquired  the  Bank,  we  have  been  a  bank  holding 
company.  We conduct most of our operations through the Bank, which is our wholly owned subsidiary.  Our board of directors and 
the  board  of directors  of  the Bank  consist of  the  same  individuals.   At  the holding  company  level, we have  three named  executive 
officers, each of whom also holds the same position with the Bank.  These officers are Thomas A. Broughton III, President and Chief 
Executive Officer, Clarence C. Pouncey III, Executive Vice President and Chief Operating Officer, and William M. Foshee, Executive 
Vice President and Chief Financial Officer.  All of such officers remain employees of the Bank for payroll and tax purposes.  

The board of directors of the Bank has a compensation committee.  At the time we became a bank holding company, our board of 
directors appointed a separate compensation committee (the “Compensation Committee”, as discussed above), consisting of the same 
individuals  as  the  compensation  committee  of  the  Bank,  with  the  authority  to  determine  the  compensation  of  our  Chief  Executive 
Officer and, either independently or with other independent directors of the board, the compensation of our other executive officers, 
and to further administer any stock incentive plans.  Because our officers, including Mr. Broughton, Mr. Foshee and Mr. Pouncey, 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
remain employees of the Bank for payroll and tax purposes, their compensation is set by the compensation committee of the Bank, as 
a technical matter.  However, such compensation is then approved by the board of directors of the Bank and by our board of directors.  
Because both compensation committees consist of the same persons, as do both board of directors, references herein to “our” or “the” 
Compensation Committee  will  be  deemed  to  refer  to  our Compensation Committee  and/or  the  Bank’s  compensation  committee,  as 
applicable.  

Compensation Philosophy and Objectives 

In  order  to  recruit  and  retain  the  most  qualified  and  competent  individuals  as  executive  officers,  we  strive  to  maintain  a 
compensation program  that  is  competitive  in our  market.   Our  Compensation  Committee  believes  that  the  most  effective  executive 
compensation program is one that is designed to reward the achievement of specific annual, long-term and strategic goals by us and 
the Bank, and which aligns executives’ interests with those of our stockholders by rewarding performance, with the ultimate objective 
of  improving  stockholder  value.   The  Compensation  Committee  evaluates  both  performance  and  compensation  to  ensure  that  we 
maintain our ability to attract and retain superior employees in key positions and that compensation provided to the named executive 
officers and other officers remains competitive relative to the compensation paid to similarly situated executives of our peers.  Our 
Compensation  Committee  has  not  yet  designated  a  specific  peer  group  for  this  purpose,  but  relies  on  general  information  about 
similarly sized banks and bank holding companies in similar markets. 

The  Compensation  Committee  believes  that  executive  compensation  packages  should  include  cash,  annual  short-term  cash 
incentives and long-term equity based incentives that reward performance as measured against established goals.  These goals may 
include any number of criteria, may be unique to the particular executive officer based upon his or her duties, and may include, among 
others, criteria based upon our net income, our asset growth, our loan growth, such executive officer’s personal production and our 
efficiency  and  asset  quality.    Additionally,  the  Compensation  Committee  believes  that  we  should  offer  competitive  benefit  plans, 
including health  insurance  and  a  401(k)  plan.   We  have  also  entered  into  change  in  control  agreements  in  particular  circumstances 
where we believe it is important to ensure the retention of certain key executives during the critical period immediately preceding a 
change in control, if and when applicable.  

The  fundamental  purpose  of  our  executive  compensation  program  is  to  assist  us  in  achieving  our  financial  and  operating 

performance objectives.  Specifically, our compensation program has three basic objectives: 

(cid:2)

(cid:2)

(cid:2)

To attract, retain and motivate our executive officers, including our named executive officers; 

To reward executives upon the achievement of measurable corporate, business unit and individual performance goals; and 

To align each executive’s interests with the creation of stockholder value. 

Elements of our Compensation Program 

Base salary:  This element is intended to directly reflect an executive’s job responsibilities and his or her value to us.  We also use 
this element to attract and retain our executives and, to some extent, acknowledge each executive’s individual efforts in furthering our 
strategic goals.

Annual short-term cash incentives:  This annual cash incentive is one of the performance-based elements of our compensation.  It 

is intended to motivate our executives and to provide a current or immediate reward for short-term (annual) measurable performance. 

Equity-based  incentives:    The  grant  of  stock  options  and/or  other  equity-based  incentive  compensation  is  the  most  important 
method we use to align the interests of our named executive officers with the interests of our stockholders, which is another element of 
performance-based compensation.

Perquisites  and  benefits:    These  benefits  and  plans  are  intended  to  attract  and  retain qualified  executives, by  ensuring  that  our 
compensation  program  is  competitive  and  provides  an  adequate  opportunity  for  retirement  savings.    We  believe  that,  to  a  limited 
degree, these programs tend to reward long-term service or loyalty to us. 

Change in control agreements:  These agreements, or comparable provisions in an employment or similar agreement, provide a 
form of severance payable in the event we are the subject of a change in control. They are primarily intended to align the interests of 
our executives with our stockholders by providing for a secure financial transition in the event of termination in connection with a 
change in control.

11 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
General Compensation Policies  

       To reward both short- and long-term performance in the compensation program and in furtherance of our compensation objectives 
noted above, our executive officer compensation philosophy includes the following principles: 

       Compensation  should  be  related  to  performance.    The  Compensation  Committee  believes  that  a  significant  portion  of  an 
executive officer’s compensation should be tied not only to individual performance, but also the Company’s performance measured 
against both financial and non-financial goals and objectives.   

       Incentive compensation should represent a portion of an executive officer’s total compensation.  The Compensation Committee is 
committed to providing competitive compensation that reflects our performance and that of the individual officer or employee.   

      Compensation  levels  should  be  competitive.    The  Compensation  Committee  reviews  available  data  to  ensure  that  our 
compensation  is  competitive  with  that  provided  by  other  comparable  companies.   The  Compensation  Committee  believes  that 
competitive compensation enhances our ability to attract and retain executive officers.   

Incentive compensation should balance short-term and long-term performance.  The Compensation Committee seeks to achieve a 
balance  between  encouraging  strong  short-term  annual  results  and  ensuring  our  long-term  viability  and  success.    To  reinforce  the 
importance of balancing these perspectives, executive officers will be provided both short- and long-term incentives.  Prior to 2009, 
we  provided  our  executive  officers,  non-employee  directors  and  employees  with  the  means  to  become  stockholders  and  to  share 
accretion  in  value  with  our  external  stockholders  through  our  2005  Amended  and  Restated  Stock  Incentive  Plan.   In  2009,  we 
continued that process through the adoption and approval by our stockholders of our 2009 Stock Incentive Plan.  

The  Compensation  Committee  does  not  use  a  specific  formula  to  determine  the  amount  allocated  to  each  element  of 
compensation.  Instead, the Compensation Committee evaluates the total compensation paid to each executive and makes individual 
compensation  decisions  as  to  the  mixture  between  base  salary,  annual  short-term  cash  incentives  and  equity-based  incentives.    To 
date,  in  determining  the  amount  or  mixture  of  compensation  to  be  paid  to  any  executive,  the  Compensation  Committee  has  not 
considered any severance payment to be paid under an employment agreement or change-in-control agreement or any equity-based 
incentives  previously  awarded.    Further,  the  Compensation  Committee  has  not  adopted  any  specific  stock  ownership  or  holding 
guidelines that would affect such determinations.  

For  fiscal  year  2010,  an  average  of  31.5%  of  our  named  executive  officers’  compensation  was  in  annual  short-term  cash 
incentives and an average of 2.0% of our named executive officers’ compensation was in long-term equity-based incentives, or stock 
options.    The  following  table  illustrates  the  percentage  of  each  named  executive  officer’s  total  compensation,  as  reported  in  the 
“Summary  Compensation  Table”  below,  related  to  base  salary,  annual  short-term  cash  incentives  and  long-term  equity-based 
incentives:  

Percentage of Total Compensation 
(Fiscal Year 2010) 

Annual Base 
Salary 

Annual Short-
Term Cash 
Incentives 

Equity-Based 
Incentives 

Perquisites 
and Benefits 

58.0% 

56.8% 
62.5% 
57.1% 
57.8% 

29.0% 

28.4% 
31.3% 
34.3% 
34.7% 

 -- 

11.7% 
-- 
-- 
-- 

13.0% 

3.0% 
6.2% 
8.6% 
7.5% 

Named Executive Officer 

Thomas A. Broughton III, Principal Executive 
Officer (“PEO”) 
William M. Foshee, Principal Financial Officer 
(“PFO”) 
Clarence C. Pouncey III 
G. Carlton Barker 
Ronald A. DeVane 

Chief Executive Officer Compensation 

The compensation of Thomas A. Broughton III, our President and Chief Executive Officer, is discussed throughout the following 
paragraphs.  The Compensation Committee establishes Mr. Broughton’s compensation package each year with the intent of providing 
compensation designed to retain Mr. Broughton’s services and motivate him to perform to the best of his abilities.  Mr. Broughton’s 
2010  base  salary  and  incentive  compensation  reflects  the  Committee’s  and  our  board’s  determination  of  the  total  compensation 
package necessary to meet this objective.    

12 

 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual Base Salary 

       The Compensation Committee endeavors to establish base salary levels for executives that are  consistent and competitive with 
those provided for similarly situated executives of other similar financial institutions, taking into account each executive’s areas and 
level of responsibility.  To date, the Compensation Committee has not designated a specific peer group for its use.   

For the year ended December 31, 2010, the Compensation Committee increased the base salaries of our named executive officers 
as follows: Thomas A. Broughton III to $275,000 from $250,000, an increase of 10%; William M. Foshee to $180,000 from $165,000, 
an increase of 9.1%; Clarence C. Pouncey III to $225,000 from $215,000, an increase of 4.7%; G. Carlton Barker to $205,000 from 
$200,000, an increase of 2.5%; and Ronald A. DeVane to $220,000 from $210,000, an increase of 4.8%.  

None of the named executive officers have employment agreements other than Mr. Barker.  Mr. Barker’s employment agreement 
provides that his minimum base salary is $200,000, subject to periodic discretionary raises.  See “Employment Agreements” below for 
a more detailed discussion. 

Annual Short-Term Cash Incentive Compensation 

       For the year ended December 31, 2010, the Compensation Committee relied on various performance measurements for defining 
executive officer incentive compensation for the named executive officers which included, among others, our net income, our asset 
growth,  our  loan  growth,  the  executive’s  individual  production  and  our  efficiency  and  asset  quality.    Each  of  the  performance 
measurements  was  applied  and  determined  at  the  discretion  of  the  Compensation  Committee.   The  potential  award  level  for  Mr. 
Broughton is purely discretionary, but the potential award level for each of our other named executive officers is generally limited to 
50%  of  their  respective  base  salaries.    The  Compensation  Committee  also  has  discretionary  authority  to  establish  “stretch” 
performance goals for individual officers, potentially allowing for incentive compensation in excess of 50% of an officer’s base salary.  
In 2010, the Committee established such “stretch” goals for each of our named executive officers other than Mr. Broughton, meaning 
that each of such officers had the opportunity to earn incentive compensation of up to 60% of their respective base salaries.  With the 
exception of Mr. Barker, we do not have any contractual obligations to provide the opportunity to earn specified levels of incentive 
compensation,  and  thus  such  determination  is  entirely  within  the  discretion  of  the  Compensation  Committee.    Mr.  Barker’s 
employment  agreement  specifically  provides  that  has  the  opportunity  to  receive  discretionary  annual  short-term  incentive 
compensation  of  up  to  50%  of  his  base  salary  and  is  eligible  for  such  additional  performance-based  compensation  as  we  may 
determine from time to time.  The Compensation Committee makes a determination of awards based on the information available to it 
at the time the award is made.  The Compensation Committee has no policy to adjust or recover awards or payments if the relevant 
Company performance measures upon which they are based are restated or otherwise adjusted in a manner that would reduce the size 
of an award or payment.   

The  table  below  details,  for  each  named  executive  officer,  the  various  elements  comprising  the  performance  targets  for  each 
named  executive  officer,  the  range  of  incentive  cash  compensation  each  was  eligible  to  earn  (expressed  as  a  percentage  of  base 
salary), cash incentive compensation paid as a percentage of base salary and cash incentive compensation paid for 2010 performance. 

Name 

Performance Targets 

Thomas A. Broughton III 

  None 

William M. Foshee 

Clarence C. Pouncey III 

G. Carlton Barker 

Ronald A. DeVane 

Net Income 
Regulatory Compliance 

Net Income 
Nonperforming Asset Levels 

Montgomery Office Deposits and 
Loans 
Montgomery Office Net Income 
Non-Performing Asset Levels 

Dothan Office Net Income 
Non-Performing Asset Levels 

2010 Incentive Range 
(%) 

2010 Incentive as  
a Percentage of  
Base Salary (%) 

2010 Incentive 
Paid ($) 

None 

0%-60% 

0%-60% 

50% 

50% 

50% 

$137,500 

$90,000 

$112,800 

0%-60% (1) 

60% (1) 

$123,000 

0%-60% (1) 

60% (1) 

$132,000 

(1)  Messrs. Barker and DeVane also had additional “stretch” incentive goals based upon their respective office’s net income and return on average assets, allowing for 
incentive compensation of up to 10% of their base salaries in addition to the basic incentive range.  Both Mr. Barker and Mr. DeVane achieved those goals. 

13 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Compensation Committee did not set specific objective numerical targets for any of the above-stated criteria for each named 
executive  officer.    Instead,  the  Compensation  Committee  made  a  subjective  determination  for  each  named  executive  officer’s 
performance using, other than in the case of Mr. Broughton, the above criteria as guidelines.  The Compensation Committee believed 
that,  based  upon  our  overall  performance  and  the  specific  individual  performance  levels  of  our  named  executive  officers,  it  was 
appropriate to provide significant incentive bonuses to all of our named executive officers for 2010.  Accordingly, for the year ended 
December 31, 2010 and based upon its subjective determination of our overall performance and such officers’ individual performance 
for 2010, the Compensation Committee awarded the incentive compensation set forth in the table above.  

Equity-Based Incentive Compensation 

On May 19, 2005, Mr. Broughton received a stock option to purchase up to 75,000 shares of our common stock at $10.00 per 
share, and a warrant (now vested in full) in his capacity as a founding director to purchase up to 10,000 shares of our common stock 
for $10.00 per share.  Such 75,000-share option vests 10,000 shares per year each May 19 and thus has vested 50,000 shares to date.  
It will vest an additional 10,000 shares on May 19, 2011 (for an aggregate of 60,000 shares) and each May 19 thereafter until the final 
5,000  shares  vest  on  May  19,  2013.  In  addition,  Mr.  Brought  was  granted  (i)  a  stock  option  to  purchase  up  to  10,000  shares  of 
common stock at $20.00 per share in December 2007, which vests 100% after five years, for his services as a director, and (ii) a stock 
option to purchase up to 11,000 shares of common stock in January 2011, which vests in a lump sum five years from the grant date.  
On  October  26,  2009,  Mr.  Broughton  was  awarded  20,000  shares  of  restricted  common  stock.    These  shares  vest  in  five  equal 
installments beginning on the first anniversary of the grant date.  

In  general,  we  have  granted  incentive  stock  options  to  our  other  named  executive  officers  only  in  connection  with  their  initial 
hiring, but with vesting schedules designed to enhance their retention and align their interests with those of our stockholders.  These 
incentive stock options generally fully vest over six to eight years from their date of grant, with most of such grants not beginning to 
vest until three to five years following their date of grant, the first of which vested in February 2009.  In addition, (i) in February 2010 
we granted a stock option to purchase up to 5,000 shares to Mr. Foshee, which vests 1,000 shares on the fourth anniversary of  the 
grant date and the remaining shares on the fifth anniversary of the grant date, and (ii) in January 2011 we granted a stock option to 
purchase up to 2,500 shares of common stock to Mr. Foshee, which vests in a lump sum five years from the grant date, See “Executive 
Compensation – Outstanding Equity Awards at Fiscal Year-End” below for a detailed description of the vesting schedules of each of 
the options granted to the named executive officers that were outstanding at December 31, 2010.  

Our Stock Incentive Plans allow for the accelerated vesting of equity awards in the event of a change of control. In general, under 
these Plans a “change of control” means a reorganization, merger or consolidation of the Company with or into another entity where 
our  stockholders  before  the  transaction  own  less  than  50%  of  our  combined  voting  power  after  the  transaction,  a  sale  of  all  or 
substantially  all  of  our  assets  or  a  purchase  of  more  than  50%  of  the  combined  voting  power  of  our  outstanding  capital  stock  in  a 
single transaction or a series of related transactions by one “person” (as that term is used in Section 13(d) of the Exchange Act) or 
more than one person acting in concert. 

Severance and Change in Control. 

  We do not have an employment or other agreement with Mr. Broughton that would require us to pay him severance payments 
upon  termination  of  his  employment.    We  have,  however,  entered  into  agreements  to  pay  severance  payments  under  certain 
circumstances  to  Mr.  Barker  under  his  employment  agreement,  and  we  have  entered  into  change  in  control  agreements  with  Mr. 
Foshee  and  Mr.  Pouncey.    Mr.  Barker’s  employment  agreement  also  contains  a  change  in  control  provision.    See  “Executive 
Compensation – Employment Agreements”, “ – Change in Control Agreements” and “ – Estimated Payments upon a Termination or 
Change in Control” below. 

REPORT OF THE COMPENSATION COMMITTEE 

The  Compensation  Committee  of  the  board  of  directors  of  ServisFirst  Bancshares,  Inc.  has  reviewed  and  discussed  the 
Compensation Discussion and Analysis for the Company for the year ended December 31, 2010 with management. In reliance on the 
reviews  and discussions with  management,  the  Compensation  Committee  recommended  to  the board of directors,  and  the board of 
directors has  approved,  that  the  Compensation  Discussion and  Analysis be  included  in  the required  company  filings  with  the  SEC, 
including the Proxy Statement for the 2010 Annual Meeting of Stockholders.  

The Compensation Committee Report shall not be deemed incorporated by reference in any document previously or subsequently 

filed with the SEC that incorporates by reference all or any portion of this Proxy Statement.  

14 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Submitted by the Compensation Committee: 

Hatton C.V. Smith, Chairman  
J. Richard Cashio  
James J. Filler  

EXECUTIVE COMPENSATION 

Summary Compensation Table   

The following table sets forth the aggregate compensation paid by us or the Bank for services for the years ended December 31, 

2010, 2009 and 2008 to our named executive officers: 

Name and Principal 
Position Held  

Year 

 Salary   
($) 

 Bonus   
($) 

Stock 
Awards 
($) 

Option 
Awards(1) 
($) 

Change in 
Pension Value 
and Non-
Qualified 
Deferred 
Compensation 
Earnings 
($) 

Non-Equity 
Incentive 
Plan Comp 
($) 

Thomas A. Broughton III 
President & CEO 

Clarence C. Pouncey III 
EVP and Chief 
Operating Officer 

William M. Foshee 
EVP and Chief Financial 
Officer 

G. Carlton Barker  (2) 
Regional CEO - 
Montgomery 

Ronald A. DeVane (2) 
Regional CEO – Dothan 

2010 
2009 
2008 

2010 
2009 
2008 

2010 
2009 
2008 

2010 
2009 
2008 

2010 
2009 

275,000  
  250,000  
  250,000  

 137,500 
-  
 100,000 

- 
500,000 
- 

  225,000  
 215,000  
210,000  

 112,800 
-  
  55,000  

180,000  
165,000  
160,000  

90,000  
- 
30,000  

205,000  
200,000  
200,000  

 123,000 
- 
- 

220,000  
210,000  

 132,000 
 105,000 

 - 
- 
- 

- 
- 
- 

- 
- 
- 

- 
- 

- 

-   
-   
-    

-    
-     
-    

37,150  
 - 
27,050  

- 
 -    
 -     

- 
-    

352,500  

- 
- 
- 

- 
- 
- 

- 
- 
- 

- 
- 
- 

- 
- 

- 

- 
- 
- 

- 
- 
- 

- 
- 
- 

- 
- 
- 

- 
- 

- 

2008 

205,530  

25,000  

 All Other 
Compensation 
($) 

Total 
($) 

47,730 (3) 
47,494  
50,149  

22,472 (4) 
21,936  
22,236  

  9,704 (5) 
 17,482  
 18,961  

31,011 (6) 
29,560  
31,045  

 460,230  
 797,494  
 400,149  

 360,272  
 236,936  
 287,236  

 316,854  
 182,482  
 236,011  

 359,011  
 229,560  
 231,045  

28,449 (7) 
 19,256  

 380,449  
 334,256  

 6,847  

 589,877  

(1) 

(2) 

(3) 

(4) 

(5) 

(6) 

(7) 

The amounts in this column reflect the aggregate grant date fair value under FASB ASC Topic 718 of awards made during the respective year. 

Although Mr. Barker and Mr. DeVane are employees of the Bank only, we have included them as named executive officers due to their salary 
level  and  since  they  are  president  and  chief  executive  officer  of  the  Montgomery  and  Dothan  offices,  respectively.    Mr.  DeVane  was  first 
employed by the Bank in 2008. 

All  Other  Compensation  for  2010  includes  car  allowance  ($9,000),  director’s  fees  ($16,000),  country  club  allowance  ($5,680),  healthcare 
premiums ($6,374), matching contributions to 401(k) plan ($9,800) and group life and long-term disability insurance premiums ($876). 

All Other Compensation for 2010 includes car allowance ($9,000), country club allowance ($6,340), group life and long-term disability insurance 
premiums ($758) and healthcare premiums ($6,374). 

All Other Compensation for 2010 includes car allowance ($9,000) and group life and long-term disability insurance premiums ($704). 

All  Other  Compensation  for  2010  includes  car  allowance  ($9,000),  matching  contributions  to  401(k)  plan  ($8,787),  country  club  allowance 
($6,092) and group life and long-term disability insurance premiums ($758) and healthcare premiums ($6,374). 

All  Other  Compensation  for  2010  includes  car  allowance  ($9,000),  matching  contributions  to  401(k)  plan  ($9,019),  country  club  allowance 
($3,180) and group life and long-term disability insurance premiums ($876) and healthcare premiums ($6,374). 

15 

 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
  
  
 
  
  
 
  
  
 
  
  
 
 
  
 
 
 
Grants of Plan-Based Awards in 2010 

The table below sets forth information regarding grants of plan-based awards made to our named executive officers during 2010. 

All Other 
Option Awards: 
Number of 
Securities 
Underlying 
Options (#) 

All Other Stock Awards: 
Number of Shares of 
Stock or Units 
(#) 

Name 

Grant Date 

Thomas A. Broughton III (PEO) 

(cid:2) 

(cid:2) 

William M. Foshee (PFO) 

2/16/2010 

5,000 (1) 

Clarence C. Pouncey III 

G. Carlton Barker   

Ronald A. DeVane 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

Exercise or Base 
Price of Option 
Awards ($/Sh) 

Grant Date Fair 
Value ($) 

(cid:2) 

(cid:2)        

$25.00 

$37,150 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(1)  Option vests 1,000 shares on the fourth anniversary of the grant date and the remaining shares on the fifth anniversary of the grant date 

Outstanding Equity Awards at Fiscal Year-End 

The following table details all outstanding equity awards as of December 31, 2010 

16 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
Option Awards 

Stock Awards 

Equity 
Incentive 
Plan 
Awards: 
Market or
Payout  
Value  
of  
Unearned
Shares, 
Units or 
Other 
Rights 
That Have
Not Vested
($) 

Equity 
Incentive 
Plan 
Awards: 
Number of 
Unearned 
Shares, 
Units or 
Other 
Rights 
That Have 
Not Vested
(#) 

Number of 
Shares or 
Units of 
Stock That 
Have Not 
Vested 
(#) 

Market 
Value of 
Shares or 
Units of 
Stock That 
Have Not 
Vested($) 

Option 
expiration 
date 

5/19/2015 

16,000 

$400,000 

(cid:2) 

(cid:2) 

12/20/2017 

5/19/2015 

4/20/2016 

2/19/2018 
2/16/2020 

Option 
exercise 
price ($) 

$10.00 

$20.00 

$10.00 

$11.00 

$20.00 
$25.00 

$11.00 

4/20/2016 

$15.00 

2/1/2017 

Number of 
securities 
underlying 
unexercised 
options (#) 
exercisable 

Option Awards
Number of 
securities 
underlying 
unexercised 
options (#) 
unexercisable 

Name 
Thomas A. Broughton III, 
(PEO) (1) 

William M. Foshee (PFO) 
(2) 

50,000 

(cid:2) 

10,000 

(cid:2) 

(cid:2) 
(cid:2) 

Clarence C. Pouncey III (3) 

18,000 

G. Carlton Barker (4) 

19,998 

25,000 

10,000 

10,000 

5,000 

5,000 
5,000 

32,000 

55,002 

Ronald A. DeVane (5) 

8,000 

42,000 

$25.00 

9/11/2018 

____________________ 

(1)   The option to purchase 75,000 shares at $10.00 per share granted to Mr. Broughton on May 19, 2005 vests 10,000 shares per year with the final 5,000 
vesting on May 19, 2013.  The option to purchase 10,000 shares at $20.00 per share granted to Mr. Broughton on December 20, 2007 vests 100% on 
December 20, 2012.  The award of 20,000 shares of restricted stock made to Mr. Broughton on October 26, 2009 vests in five equal annual installments, 
beginning  on  October  26,  2010.    The  market  value  of  this  restricted  stock  award  is  based  on  $25.00  per  share,  the  last  sale  price  of  the  Company’s 
common stock known to the Company. 

(2)   The option to purchase 20,000 shares at $10.00 per share granted  to Mr. Foshee on May 19, 2005 vests 10,000 shares on May 19, 2010 and 10,000 
shares on May 19, 2011.  The option to purchase 5,000 shares at $11.00 per share granted to Mr. Foshee on April 20, 2006 vests in a lump sum on April 
20, 2011.  The option to purchase 5,000 shares at $20.00 per share granted to Mr. Foshee on February 19, 2008 vests in a lump sum on February 19, 
2013.  The option to purchase 5,000 shares at $25.00 per share granted to Mr. Foshee on February 16, 2010 vests 1,000 shares of February 16, 2014 and 
4,000 shares of February 16, 2015. 

(3)  The option to purchase 50,000 shares at $11.00 per share granted to Mr. Pouncey on April 20, 2006 vests 9,000 shares per year beginning on April 20, 

2009, with the final 5,000 shares vesting on April 20, 2014. 

(4)  The option to purchase 75,000 shares at $15.00 per share granted to Mr. Barker on February 1, 2007 vests 6,666 shares per year beginning on February 

1, 2008, with the final 41,670 shares vesting at one time on February 1, 2013. 

(5)   The  option  to  purchase  50,000  shares  at  $25.00  per  share  granted  to  Mr.  DeVane  on  September  11,  2008  vests  4,000  shares  per  year  beginning  on 

September 11, 2009, with the final 34,000 shares vesting on September 11, 2013. 

Plan Option Exercises and Stock Vested in 2010 

There were no options exercised by any of our named executive officers during 2010.  4,000 shares of the 20,000-share restricted 
stock award to Mr. Broughton in 2009 and referenced in the table above vested on October 26, 2010.  Based upon a value of $25.00 
per share, the last sale price of the Company’s common stock known to the Company at the time of vesting, the value realized by Mr. 
Broughton on the vesting of such shares was $100,000. 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Non-Plan Warrants and Stock Options 

Upon the formation of the Bank in May 2005, we issued to each of our directors warrants to purchase up to 10,000 shares of our 
common  stock,  or  60,000  shares  in  the  aggregate,  for  a  purchase  price  of  $10.00  per  share,  expiring  in  ten  years.    These  warrants 
became fully vested in May 2008. 

We granted non-plan stock options to persons representing certain key business relationships to purchase up to an aggregate of 
55,000  shares  of  our  common  stock  at  between  $15.00  and  $20.00  per  share  for  10  years.    These  stock  options  are  “non-qualified 
stock options” under the Internal Revenue Code and are not issued under our stock incentive plans.  They vest 100% in a lump sum 
five years after their date of grant. 

No warrants or non-plan options were exercised during fiscal year 2010.  

Effect of Compensation Policies and Practices on Risk Management and Risk-Taking Incentives 

There is inherent risk in the business of banking.  However, we do not believe that any of our compensation policies and practices 
provide incentives to our employees to take risks that are reasonably likely to have a material adverse effect on us.  We believe that 
our compensation policies and practices are consistent with those of similar bank holding companies and their banking subsidiaries 
and are intended to encourage and reward performance that is consistent with sound practice in the industry. 

EMPLOYMENT CONTRACTS AND TERMINATION OF EMPLOYMENT ARRANGEMENTS AND POTENTIAL 
PAYMENTS UPON TERMINATION OR CHANGE IN CONTROL 

Employment Agreements 

G. Carlton Barker.  G. Carlton Barker entered into an employment agreement with the Bank on February 1, 2007, pursuant to 
which he serves as executive vice president of the Bank and president and chief executive officer of the Montgomery market.  Mr. 
Barker’s agreement provides that he will receive a base salary of $200,000 per year, an option to purchase up to 75,000 shares of our 
common stock as set forth in the above table, automobile allowance and reimbursement, life, health, dental, and disability insurance, 
and other benefits afforded to employees of the Bank. Mr. Barker is eligible to receive incentive-based compensation up to 50% of 
base salary, the terms of which shall be established by the Bank annually.  In addition, the Bank may increase Mr. Barker’s base salary 
upon  a  periodic  review.  The  agreement’s  initial  term  ends  January  31,  2012,  but  upon  expiration  of  the  initial  term  the  agreement 
automatically renews for subsequent one-year terms, unless earlier terminated.  

The Bank may terminate Mr. Barker’s employment upon his death, disability or for “cause.”  The Bank may further terminate Mr. 
Barker’s employment at any time without cause by providing proper notice and the payment to Mr. Barker in a lump sum an amount 
equal to what Mr. Barker would have been paid during the remainder of the term or twelve months, whichever is greater, plus any 
other cash payments due including incentive pay.  Comparatively, Mr. Barker can terminate his employment voluntarily by providing 
proper notice.  Under his agreement, Mr. Barker agrees to maintain the confidentiality of the Bank’s confidential information during 
the  term  of  the  agreement  and  at  all  times  thereafter.    Furthermore,  Mr.  Barker  agrees  to  not  solicit,  directly  or  indirectly,  any 
individual who is employed by the Bank, for himself or as an employee or agent of any person, firm, or corporation, for a period of 12 
to 24 months following his employment with the Bank.   

For purposes of Mr. Barker’s agreement, “cause” means any of the following: (i) conviction of a felony, (ii) conviction of any 
crime, whether a felony or a misdemeanor, involving the purchase or sale of any security, mail or wire fraud, theft, embezzlement, 
moral  turpitude  or  misappropriation  of  the  Bank’s  property;  (iii)  willful  or  gross  neglect  of  his  duties  or  obligations;  (iv)  willful 
misconduct in connection with the performance of his duties; (v) a material breach of the Bank’s Code of Ethics; or (vi) suspension or 
removal by any bank or securities regulator or regulatory agency. 

Furthermore, Mr. Barker’s agreement provides that, in the event of a change of control, Mr. Barker  may elect to terminate his 
employment and receive a lump sum payment equal to three times his base salary, and any unvested stock options granted to him shall 
immediately vest.  In the event that the payments due in a change in control results in adverse tax consequences to Mr. Barker, then 
we will reduce such payment to such amount as Mr. Barker determines will not result in such adverse tax consequences.  For purposes 
of  this  agreement,  the  term  “change  in  control”  means  (i)  the  occurrence  of  any  transaction  with  respect  to  which  either  notice  or 
application must be filed with the Federal Reserve Board pursuant to certain provisions of the Code of Federal Regulations, and as a 
result of which more than 50% of our outstanding shares becomes owned by any person, or group of persons acting in concert, who 
prior to the transaction owned less than 50% of our outstanding shares, (ii) individuals who were our directors immediately prior to a 
“control transaction” shall cease within one year of such control transaction to constitute a majority of our board of directors, or (iii) 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
we  are  merged  or  consolidated  with  another  corporation  and  are  not  the  surviving  corporation  or  we  sell  or  otherwise  dispose  of 
substantially  all  of  our  assets.    A  “control  transaction”  is  (i)  any  tender  offer  for  or  acquisition  of  our  shares,  (ii)  any  merger, 
consolidation, or sale of substantially all of our assets, (iii) any contested election of directors or (iv) any combination of the foregoing 
which results in a change in voting power sufficient to elect a majority of the board of directors. 

Change in Control Agreements 

  General  

At December 31, 2010, we had two change in control severance agreements with named executive officers, William M. Foshee 
and Clarence C. Pouncey III; there is a similar provision in Mr. Barker’s employment agreement.  Each of these change in control 
agreements was originally entered into with the Bank, but now also applies to a change in control of the Company.   

These agreements generally provide for a lump sum payment (equal to two times annual base salary for Mr. Foshee and one times 
annual base salary for Mr. Pouncey) in the event of the termination of their respective employment within 24 months after a “change 
in control” (as defined in their agreements) either: (i) by us, other than for “cause” (as defined in the respective agreements), death, 
disability or the attainment of normal retirement date, or (ii) by the employee for the specific reasons set forth in the contract.  These 
agreements are not employment agreements and do not guarantee employment for any term or period; they only apply if a change in 
control  occurs.    In  the  case  of  Mr.  Barker,  in  the  event  of  a  change  of  control  as  defined  in  his  employment  agreement  described 
above, Mr. Barker may elect to terminate his employment at any time within one year following the change of control, in which case 
we must pay him a lump sum payment equal to three times his base salary.   

The  size  of  each  benefit  was  set  through  arm’s-length  negotiations  with  each  of  such  individuals  upon  their  employment  and 

consistent with general industry standards.  Each of these agreements was approved by the Board of Directors of the Bank.   

Definitions 

The term “change in control” is defined in the change in control agreements to include: 

(cid:2)

(cid:2)

a  merger,  consolidation  or  other  corporate  reorganization  (other  than  a  holding  company  reorganization)  the  Company  in 
which  we  do  not  survive,  or  if  we  survive,  our  stockholders  before  such  transaction  do  not  own  more  than  50%  of, 
respectively,  (i)  the  common  stock  of  the  surviving  entity,  and  (ii)  the  combined  voting  power  of  any  other  outstanding 
securities entitled to vote on the election of directors of the surviving entity.  

the acquisition, other than from us, by any individual, entity or group (within the meaning of Section 13(d)(3) or 14(d)(2) of 
the Exchange Act) of beneficial ownership of 50% or more of either the then outstanding shares of our common stock or the 
combined  voting  power  of  our  then  outstanding  voting  securities  entitled  to  vote  generally  in  the  election  of  directors; 
provided, however, that neither of the following shall constitute a change in control: 

(cid:3)

(cid:3)

any  acquisition  by  us,  by  any  of  our  subsidiaries,  or  by  any  employee  benefit  plan  (or  related  trust)  of  us  or  our 
subsidiaries, or; 

any  acquisition  by  any  corporation,  entity,  or  group,  if,  following  such  acquisition,  more  than  50%  of  the  then-
outstanding voting rights of such corporation, entity or group are owned, directly or indirectly, by all or substantially all 
of the persons who were the owners of our common stock immediately prior to such acquisition; or 

(cid:2)

approval by our stockholders of: 

(cid:3)

(cid:3)

our complete liquidation or dissolution, or 

the sale or other disposition of all or substantially all our assets, other than to an entity with respect to which immediately 
following such sale or other disposition, more than 50% of, respectively, the then-outstanding shares of common stock of 
such corporation, and the combined voting power of the then-outstanding voting securities of such corporation entitled to 
vote generally in the election of directors, is then beneficially owned, directly or indirectly, by all or substantially all of 
the  individuals  and  entities  who  were  the  beneficial  owners,  respectively,  of  our  outstanding  common  stock,  and  our 
outstanding voting securities immediately prior to such sale or other disposition, in substantially the same proportions as 
their  ownership,  immediately  prior  to  such  sale  or  disposition,  of  our  outstanding  common  stock  and  our  outstanding 
securities, as the case may be. 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(cid:2) Notwithstanding the foregoing, if Section 409A of the Internal Revenue Code would apply to any payment or right arising 
under the change in control agreements as a result of a change in control as described above, then with respect to such right 
or payment the only events that would constitute a change in control will be deemed to be those events that would constitute 
a change in the ownership or effective control of the Company, or in the ownership of a substantial portion of the assets of 
the Company in accordance with Section 409A. 

  Mr. Pouncey’s agreement further defines a “change in control” to include any circumstance in which individuals who, as of the 
effective date of his agreement, constituted our board of directors (the “Incumbent Board”) cease for any reason to constitute at least a 
majority of our board of directors, except as otherwise provided in the agreement. 

  Mr.  Foshee  and  Mr.  Pouncey  can  each  terminate  their  employment  and  still  trigger  the  change  in  control  payment  if  they 
terminate because, after the change in control, (i) they are assigned to duties or responsibilities that are materially inconsistent with 
their  position,  duties,  responsibilities  or  status  immediately  preceding  such  change  in  control,  or  a  change  in  their  reporting 
responsibilities or titles in effect at such time resulting in a reduction of their responsibilities or position, (ii) the reduction of their base 
salary or, to the extent such has been established by the board of directors or its Compensation Committee, target bonus (including any 
deferred  portions  thereof)  or  substantial  reduction  in  their  level  of  benefits  or  supplemental  compensation  from  those  in  effect 
immediately preceding such change in control; or (iii) their transfer to a location requiring a change in residence or a material increase 
in the amount of travel normally required of them in connection with their employment. 

In addition to the cash payments set forth in the change in control agreements, any incentive stock options granted to the affected 

employee will immediately vest upon a change in control.   

Estimated Payments upon a Termination or Change in Control 

Termination 

In the event that we had terminated Mr. Barker’s employment without cause as of December 31, 2010, then we would have been 

required to pay a lump sum cash payment to Mr. Barker equal to $615,000 upon the date of termination. 

Change in Control 

Assuming that we had a change in control as of December 31, 2010, as defined in both the change in control agreements above 
and Mr. Barker’s employment agreement, and assuming further that each of the requisite triggering events had occurred as of such 
date, then we would have had to pay cash payments of $360,000 to Mr. Foshee and $225,000 to Mr. Pouncey, each in a lump sum 
payment within 30 days of their respective termination, and $615,000 to Mr. Barker no less than 30 days and no more than 90 days 
following his notice of his intent to exercise his change of control rights.    

Furthermore, assuming we had a change in control as of December 31, 2010, as defined in either of our stock incentive plans, and 
further  assuming  that  the value of  the  stock as of  that  date  was $25 per  share  (the  most  recent  sale price),  then  each of  the  named 
executive officers would become immediately vested in their unvested incentive stock options as of such date equal to the following 
value based upon the difference between $25 per share and their respective exercise prices per share for such shares:  (i) Thomas A. 
Broughton III – $425,000, (ii) William M. Foshee - $236,675, (iii) Clarence C. Pouncey, III - $448,000 and (iv) G. Carlton Barker - 
$550,020.   

EQUITY COMPENSATION PLAN INFORMATION 

The following table gives information about our common stock that may be issued upon the exercise of options and rights under 

all of our existing equity compensation plans and arrangements as of December 31, 2010:  

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Plan Category 
Equity compensation awards  plans 
approved  by security holders 
Equity compensation awards plans not   
approved  by security holders 

Total 

Number of securities 
to be issued upon 
exercise of 
outstanding options, 
warrants and rights 

Weighted-average 
exercise price of 
outstanding 
options, warrants 
and rights 

Number of securities 
remaining available for 
future issuance under 
equity compensation 
plans 

856,000 

  55,000 
911,000 

$15.87 

$17.27 
$15.93 

594,000 

— 
594,000 

  We  grant  stock  options  as  an  incentive  to  employees,  officers,  directors,  and  consultants,  as  a  means  to  attract  or  retain  these 
individuals,  to  maintain  and  enhance  our  long-term  performance  and  profitability,  and  to  allow  these  individuals  to  acquire  an 
ownership interest in the Company.  Our Compensation Committee administers this program, making all decisions regarding grants 
and amendments to these awards.  All shares to be issued upon the exercise of these options must be authorized and unissued shares.  
In the event an option holder leaves us we may provide for varying time periods for exercise of options after the termination of ones 
employment; provided, that, an incentive stock option plan may not be exercised later than 90 days after an option holder terminates 
his or her employment with us unless such termination is a consequence of such options holder’s death or disability in which case the 
option period may be extended for up to one year after termination of employment.  All of our issued options will vest immediately 
upon  a  transaction  in  which we  merge  or  consolidate with or  into  any other  corporation, or  sell or otherwise  transfer our property, 
assets,  or  business  substantially  in  its  entirety  to  a  successor  corporation.    At  that  time,  upon  the  exercise  of  the option,  the  option 
holder will receive the number of shares of stock or other securities or property, including cash, to which the holder of a like number 
of shares of common stock would have been entitled upon the merger, consolidation, sale or transfer if such option had been exercised 
in full immediately prior thereto.  All of our issued options have a term of 10 years.  This means the options must be exercised within 
10 years from the date of the grant.  At December 31, 2010, we had issued and outstanding options to purchase 911,000 shares of our 
common stock (including options granted outside of our stock incentive plans).  

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT 

Security Ownership of Certain Beneficial Owners 

As of December 31, 2010, there was no person (including any group) who is known to us to be the beneficial owner of more than 

5% of our common stock.  

Security Ownership of Management   

The following table sets forth the beneficial ownership of our common stock as of March 9, 2011 by: (i) each of our directors; (ii) 
our named executive officers; and (iii) all of our directors and our executive officers as a group.  Except as otherwise indicated, each 
person listed below has sole voting and investment power with respect to all shares shown to be beneficially owned by him except to 
the extent that such power is shared by a spouse under applicable law.  The information provided in the table is based on our records, 
information filed with the SEC and information provided to the Company.  

Name and Address of Beneficial Owner(1) 

Amount and Nature of 
Beneficial Ownership 

Percentage of Outstanding 
Common Stock (%)(2) 

Thomas A. Broughton III........................................................................                                         152,252 (3)(4) 

Stanley M. Brock ....................................................................................                                         159,250 (3)(5) 

Michael D. Fuller....................................................................................                                          135,002 (3)(6) 

James J. Filler .........................................................................................                                          185,252 (3)(7) 

J. Richard Cashio ....................................................................................                                            93,902 (3)(8) 

2.72% 

2.86% 

2.44% 

3.33% 

1.69% 

Hatton C. V. Smith .................................................................................                                            53,500 (3)(9) 

                   *  

William M. Foshee .................................................................................                                            64,992(10) 

                   1.16%  

Clarence C. Pouncey III..........................................................................                                          101,667 (11) 

1.83% 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Name and Address of Beneficial Owner(1) 

Amount and Nature of 
Beneficial Ownership 

Percentage of Outstanding 
Common Stock (%)(2) 

G. Carlton Barker....................................................................................                                           33,998(12) 

             * 

Ronald A. DeVane..................................................................................                                            12,000(13) 

                   *   

All directors and executive officers as a group (11 persons)...................

                1,025,815(14) 

17.71% 

*  

Less than 1%. 

(1)  The addresses for all above listed individuals is 850 Shades Creek Parkway, Suite 200, Birmingham, Alabama 35209. 

(2)  Except as otherwise noted herein, the percentage is determined on the basis of 5,527,482 shares of our common stock outstanding 
plus securities deemed outstanding pursuant to Rule 13d-3 promulgated under the Securities Exchange Act of 1934, as amended (the 
“Exchange Act”).  Under Rule 13d-3, a person is deemed to be a beneficial owner of any security owned by certain family members 
and  any  security  of  which  that  person  has  the  right  to  acquire  beneficial  ownership  within  60  days,  including,  without  limitation, 
shares of our common stock subject to currently exercisable options.   

(3)   Includes the shares underlying a warrant issued to each director on May 13, 2005 pursuant to which each director may purchase 
an additional 10,000 shares of common stock for $10.00 per share which vests in three equal annual installments beginning on May 
13, 2006, and thus each director has the right to acquire within 60 days up to the entire 10,000 shares.  Does not include an option 
granted to each director on December 20, 2007 to purchase 10,000 shares of common stock for $20.00 per share which vests 100% 
after five years. 

(4)  Includes 50,000 shares obtainable within 60 days pursuant to an option granted on May 19, 2005 to Mr. Broughton to purchase up 
to 75,000 shares of common stock for $10.00 per share, which vests 10,000 shares per year beginning May 19, 2006 and each year 
thereafter, with the final 5,000 vesting on May 19, 2013.  Does not include 6,750 shares owned by his spouse and 700 shares owned 
by each of his two stepchildren. Mr. Broughton disclaims beneficial ownership of such shares. 

(5)  Includes 22,000 shares owned by immediate family members and 24,000 shares obtainable upon conversion of ServisFirst Capital 
Trust  II’s  6.0%  Mandatory  Convertible  Trust  Preferred  Securities,  including  8,000  shares  obtainable  upon  conversion  of  such 
securities owned by one of Mr. Brock’s children, as to which Mr. Brock may still be deemed to be the beneficial owner.  Mr. Brock 
was  issued  a  warrant  to  purchase  up  to  6,500  shares  of  common  stock  for  the  purchase  price  of  $25  per  share  until  the  later  of 
September 1, 2013 or such date as is the 60th day following the date upon which our common stock is listed on a “national securities 
exchange” as defined under the Exchange Act.  Mr. Brock transferred ownership of such warrant to his children in 2010 but may still 
be deemed to be the beneficial owner of warrants owned by one of his children covering 3,250 of such shares.  Mr. Brock disclaims 
beneficial ownership of all shares not directly owned by him. 

(6)  Does  not  include  4,000  shares  obtainable  upon  conversion  of  ServisFirst  Capital  Trust  II’s  6.0%  Mandatory  Convertible  Trust 
Preferred Securities held by Mr. Fuller’s spouse.  Mr. Fuller disclaims beneficial ownership of such shares. 

(7)  Includes 24,000 shares obtainable upon conversion of ServisFirst Capital Trust II’s 6.0% Mandatory Convertible Trust Preferred 
Securities. 

(8)  Includes  2,500  shares  owned  by  immediate  family  members  and  6,400  shares  obtainable  by  Mr.  Cashio  or  immediate  family 
members upon conversion of ServisFirst Capital Trust II’s 6.0% Mandatory Convertible Trust Preferred Securities.  Mr. Cashio was 
issued a warrant to purchase up to 2,500 shares of common stock for the purchase price of $25 per share until the later of September 1, 
2013 or such date as is the 60th day following the date upon which our common stock is listed on a “national securities exchange” as 
defined under the Exchange Act. 

(9)  Includes 2,500 shares owned by immediate family members and 16,000 shares obtainable upon conversion of ServisFirst Capital 
Trust II’s 6.0% Mandatory Convertible Trust Preferred Securities.  Mr. Smith was issued a warrant to purchase up to 2,500 shares of 
common stock for the purchase price of $25 per share until the later of September 1, 2013 or such date as is the 60th day following the 
date upon which our common stock is listed on a “national securities exchange” as defined under the Exchange Act. 

(10) Includes 20,000 shares obtainable within 60 days pursuant to an option granted to Mr. Foshee on May 19, 2005 to purchase up to 
20,000 shares of common stock for $10.00 per share, which vests 50% on May 19, 2010 and 50% on May 19, 2011, and 5,000 shares 
obtainable within 60 days pursuant to an option granted on April 20, 2006 to purchase up to 5,000 shares of common stock for $11.00 
per share which vests 100% on April 20, 2011.  Does not include an option granted on February 19, 2008 to purchase up to 5,000 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
shares of common stock for $20.00 per share, which vests 100% on February 19, 2013, or an option granted on January 19, 2011 to 
purchase up to 2,500 shares of common stock for $25.00 per share which vests 100% on January 19, 2016. 

(11) Includes 27,000 shares of common stock obtainable within 60 days pursuant to an option granted to Mr. Pouncey on April 20, 
2006 to purchase up to 50,000 shares of common stock for $11.00 per share, which vests at 9,000 shares per year beginning on April 
20,  2009  and  5,000  shares  on  April  20,  2014.  Includes  3,000  shares  beneficially  owned  by  Mr.  Pouncey’s  wife  through  a  limited 
liability company. 

(12)  
Includes 19,998 shares of common stock obtainable within 60 days pursuant to an option granted to Mr. Barker on February 
1,  2007  to  purchase  up  to  75,000  shares  of  common  stock  for  $15.00  per  share,  which  vests  6,666  shares  per  year  beginning  on 
February 1, 2008, with the final 41,670 shares vesting on February 1, 2013. 

(13)  
Includes  4,000  shares  obtainable  within  60  days  pursuant  to  an  option  granted  to  Mr.  DeVane  on  September  11,  2008  to 
purchase up to 50,000 shares of common stock for $25.00 per share, which vests 4,000 shares per year beginning September 11, 2010 
and each year thereafter with the final 34,000 vesting on September 11, 2014. 

(14)  
conversion of outstanding convertible securities. 

Includes  265,398  shares  obtainable  within  60  days  pursuant  to  the  exercise  of  outstanding  options  or  warrants  or  the 

INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

Our  consolidated  balance  sheets  as  of  December  31,  2010,  2009  and  2008  and  the  related  consolidated  statements  of  income, 
comprehensive income, stockholders’ equity and cash flows for the years ended December 31, 2010, 2009 and 2008 have been audited 
by Mauldin & Jenkins, LLC, our independent registered public accounting firm, as stated in their report appearing in our 2010 Annual 
Report on Form 10-K.  Mauldin & Jenkins, LLC was initially engaged as our independent registered public accounting firm on July 
11,  2006.    Representatives  of  Mauldin  &  Jenkins,  LLC  are  expected  to  be  in  attendance  at  our  Annual  Meeting,  will  have  the 
opportunity to make a statement if they desire to do so, and are expected to be available to respond to appropriate questions. 

  We  have  not  changed  independent  registered public  accounting  firms  during  the  past  two  fiscal  years,  and  there  have  been  no 
disagreements with our independent registered public accounting firm during such time. 

Audit and Non-Audit Services Pre-Approval Policy  

The  Audit  Committee’s  Charter  provides  that  the  Audit  Committee  must  pre-approve  services  to  be  performed  by  our 
independent  registered  public  accounting  firm.  In  accordance  with  that  requirement,  the  Audit  Committee  pre-approved  the 
engagements of Mauldin & Jenkins, LLC pursuant to which it provided the audit and audit-related services described below for the 
fiscal years ended December 31, 2010, 2009 and 2008.  

Audit Fees 

The  aggregate  fees  billed  by  Mauldin  &  Jenkins,  LLC  for  professional  services  rendered  for  the  audit  of  our  consolidated 
financial statements for the fiscal year ended December 31, 2010, and for the reviews of the interim consolidated financial statements 
included  in  our  Quarterly  Reports  on  Form 10-Q  for  such  fiscal  year  were  approximately  $157,000.  The  aggregate  fees  billed  by 
Mauldin & Jenkins, LLC for professional services rendered for the audit of our consolidated financial statements for the fiscal year 
ended December 31, 2009 were approximately $152,000.  

Audit-Related Fees  

The aggregate fees billed by Mauldin & Jenkins, LLC for professional services rendered for assurance and related services for the 
fiscal  years  ended  December 31,  2010  and  2009  were  $10,000  and  $0,  respectively.  These  fees  related  to  services  performed  by 
Mauldin & Jenkins, LLC in connection with providing its consent to include, or incorporate by reference, our consolidated financial 
statements in filings with the SEC, including registration statements and proxy statements, its services provided on private placements 
of securities and its services in connection with an audit of the Bank’s mortgage operations by the U.S. Department of Housing and 
Urban Development.  

Tax Fees  

  Mauldin  &  Jenkins,  LLC  did  not  provide  tax  compliance,  tax  advice  or  tax  planning  services  to  us  for  the  fiscal  years  ended 
December 31, 2010, 2009 and 2008.  

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
REPORT OF THE AUDIT COMMITTEE 

The  Audit  Committee  of  the  board  of  directors  of  ServisFirst  Bancshares,  Inc.  has  reviewed  and  discussed  the  audited 
consolidated  financial  statements  of  the  Company  and  its  subsidiary,  ServisFirst  Bank,  with  management  of  the  Company  and 
Mauldin  &  Jenkins,  LLC,  independent  registered  public  accountants  for  the  Company  for  the  year  ended  December 31,  2010. 
Management  represented  to  the  Audit  Committee  that  the  Company’s  audited  consolidated  financial  statements  were  prepared  in 
accordance with generally accepted accounting principles in the United States.  

The Audit Committee has discussed with Mauldin & Jenkins, LLC the matters required to be discussed by Statement on Auditing 
Standards No. 61, “Communication with Audit Committees,” as amended. The Audit Committee has received the written disclosures 
and  confirming  letter  from  Mauldin  &  Jenkins,  LLC  required  by  Independence  Standards  Board  Standard  No. 1,  “Independence 
Discussions with Audit Committees,” and has discussed with Mauldin & Jenkins, LLC their independence from the Company.  

Based on these reviews and discussions with management of the Company and Mauldin & Jenkins, LLC referred to above, the 
Audit Committee has recommended to our board of directors that the audited consolidated financial statements of the Company and its 
subsidiaries  for  the  fiscal  year  ended December 31,  2010  be  included  in  the  Company’s  Annual  Report  on  Form 10-K for  the  year 
ended December 31, 2010.  

This Audit Committee Report shall not be deemed incorporated by reference in any document previously or subsequently filed 

with the SEC that incorporates by reference all or any portion of this Proxy Statement.  

Submitted by the Audit Committee: 

Michael D. Fuller, Chairman  
J. Richard Cashio 
Stanley M. Brock  

PROPOSAL 2 

ADVISORY VOTE ON EXECUTIVE COMPENSATION  

The  Dodd-Frank  Wall  Street  Reform  and  Consumer  Protection  Act  of  2010  (the  “Dodd-Frank  Act”)  included  a  provision  that 
requires publicly traded companies to hold an advisory, or non-binding, stockholder vote to approve or disapprove the compensation 
of  executive  officers.   Consistent  with  that  requirement,  we  are  conducting  an  advisory  vote  on  the  compensation  of  the  executive 
officers  named  in  this  proxy  statement.   The  compensation  of  our  executive  officers  is  disclosed  in  this  proxy  statement  under  the 
heading “Executive Compensation” above in accordance with rules and regulations of the SEC. 

  We believe that the most effective executive compensation program is one that is designed to reward the achievement of specific 
annual, long-term and strategic goals by us and the Bank, and which aligns executives’ interests with those of our stockholders by 
rewarding performance, with the ultimate objective of improving stockholder value.  As a stockholder, you have the opportunity to 
endorse or not endorse our executive compensation program and policies through an advisory vote, commonly known as a “Say on 
Pay” vote, on the following resolution:    

RESOLVED, that the compensation paid to the Company’s named executive officers pursuant to item 402 
of  Regulation  S-K,  including  the  Compensation  Discussion  and  Analysis,  compensation  tables  and  narrative 
discussion, is hereby approved. 

This vote is intended to address the overall compensation of our named executive officers and the policies and practices described 
in  this  Proxy  Statement.    This  vote  is  advisory  and  therefore  not  binding  on  the  Company,  the  Compensation  Committee,  or  the 
Board.  The Board and the Compensation Committee value the opinions of shareholders and will take into account the outcome of the 
vote when considering future executive compensation arrangements. 

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE “FOR” THE RESOLUTION APPROVING 
THE COMPENSATION PAID TO OUR NAMED EXECUTIVE OFFICERS.  

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
ADVISORY VOTE ON THE FREQUENCY OF FUTURE “SAY ON PAY” VOTES 

PROPOSAL 3 

The Dodd-Frank Act also included a provision providing stockholders the opportunity to vote, on an advisory, or non-binding, 
basis, on how frequently they would like companies to hold an advisory vote on the compensation of executive officers in the manner 
done in Proposal 3 above.  When voting, stockholders may indicate whether they would prefer an advisory vote on named executive 
officer compensation once every one, two, or three years, or they may abstain from the vote.  In accordance with this requirement of 
the  Dodd-Frank  Act,  we  are  holding  an  advisory  vote  on  the  frequency  of  future  stockholder  advisory  votes  on  our  executive 
compensation program. 

After consideration of the frequency alternatives, the Board believes that conducting an advisory vote on executive compensation 
“every year” is appropriate for the Company and its stockholders at this time.  If the Board determines in the future that a less frequent 
vote would better serve stockholder interests, the Board may make such a recommendation in connection with future advisory votes. 

Stockholders  are  not  being  asked  to  approve  or  disapprove  the  Board's  recommendation.   Instead,  our  Board  is  providing  a 
recommendation, but you are being asked to choose one of four options regarding this proposal, as reflected in the Proxy Card.  You 
may vote for us to hold advisory votes on our compensation every one, two or three years, or you may abstain from voting on the 
matter. 

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE “FOR”  
THE PROPOSAL TO HOLD A “SAY ON PAY” VOTE EVERY YEAR. 

STOCKHOLDER PROPOSALS 

Under Exchange Act Rule 14a-8, any stockholder desiring to submit a proposal for inclusion in our proxy materials for our 2012 
Annual Meeting of Stockholders must provide the Company with a written copy of that proposal by no later than November 21, 2011, 
which  is  120  days  before  the  first  anniversary  of  the  date  on  which  the  Company’s  proxy  materials  for  2011  were  first  released. 
However, if the date of our Annual Meeting in 2012 changes by more than 30 days from the date of our 2011 Annual Meeting, then 
the  deadline  would  be  a  reasonable  time  before  we  begin  distributing  our  proxy  materials  for  our  2012  Annual  Meeting.  Matters 
pertaining to such proposals, including the number and length thereof, eligibility of persons entitled to have such proposals included 
and other aspects are governed by the Exchange Act and the rules of the SEC thereunder and other laws and regulations, to which 
interested stockholders should refer.  

As  of  the  date  of  this  Proxy  Statement,  the  board  of  directors  does  not  know  of  any  other  business  to  be  presented  for 
consideration or action at the Annual Meeting, other than that stated in the notice of the Annual Meeting.  If other matters properly 
come before the Annual Meeting, the persons named in the accompanying form of proxy will vote thereon in their best judgment. 

GENERAL INFORMATION 

Birmingham, Alabama 
March 21, 2011 

By Order of the Board of Directors  

SERVISFIRST BANCSHARES, INC. 

William M. Foshee  
Secretary and Chief Financial Officer  

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
[This page intentionally left blank.] 

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ant to the Dodd
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king  side  of  th
he
by
e laws passed b

I  am 
busine
strong
contin

pleased,  but  n
ess plan,  altho
g  shareholder  b
nue to follow ou

never  satisfied
ugh  we  are  m
base  that  has 
ur simple busin

d,  with  our  pe
more  humble  th
enabled  us  to
ness model tha

rformance.  Th
han  we  were  b
  prosper  durin
at has proven su

he  recession  h
before  the  rec
ng  difficult  tim
uccessful for th

has  not  materi
cession.  I  am  t
mes  in  our  ind
he past six yea

ially  altered  ou
ur
thankful  for  ou
ur
ill
dustry.  We  wi
ars. 

As alw
owner

ways, we would
r of ServisFirst

d appreciate an
t Bancshares. 

ny referrals of 

new customers

s, and hope we

e can make you

u proud to be a

an

Sincer

rely,

Thoma
Direct
Chief

as A. Broughto
tor, President a
Executive Offi

on III  
and 
ficer

1

 
 
 
 
 
 
Selected Balance Sheet Data: 

Total assets 
Total loans 
Loans, net 
Securities available for sale 
Securities held to maturity 
Cash and due from banks 
Interest-bearing balances with banks 
Fed funds sold 

  Mortgage loans held for sale 

Restricted equity securities 
Premises and equipment, net 
Deposits 
Other borrowings 
        Trust preferred securities 

Other liabilities 
Stockholders’ equity 

Selected Income Statement Data: 

Interest income 
Interest expense 
Net interest income 
Provision for loan losses 
Net interest income after  

provision for loan losses 

Noninterest income 
Noninterest expense 
Income before income taxes 
Income taxes expenses  
Net income 

Per Common Share Data: 
Net income, basic 
Net income, diluted 
Book value 

  Weighted average shares outstanding: 

Basic 
Diluted 

Actual shares outstanding 

As of and for the years ended December 31, 

2009 

2008 
(Dollars in thousands except for share data)

2007 

2006 

$ 1,573,497 
1,207,084 
1,192,173 
255,453 
645 
26,982 
48,544 
680 
6,202 
3,241 
5,088 
1,432,355 
24,922 
15,228 
3,370 
97,622 

 $1,162,272 
968,233 
957,631 
102,339 
— 
22,844 
30,774 
19,300 
3,320 
2,659 
3,884 
1,037,319 
20,000 
15,087 
3,082 
86,784 

$ 

838,250 
675,281 
667,549 
87,233 
—   
15,756 
34,068 
16,598 
2,463 
1,202 
4,176 
762,683 
73 
            — 
2,465 
72,247 

$  528,545 
440,489 
435,071 
28,119 

—   

15,706 
22 
37,607 
2,902 
805 
2,605 
473,348 
           — 
            — 
2,353 
52,288 

2010 

$ 1,935,166 
1,394,818 
1,376,741 
276,959 
5,234 
27,454 
204,278 
246 
7,875 
3,510 
4,450 
1,758,716 
24,937 
30,420 
3,993 
117,100 

$    78,146 
15,260 
62,886 
10,350 

$      62,197 
18,337 
43,860 
10,685 

 $      55,450 
20,474 
34,976 
6,274 

$ 

52,536 
5,169 
30,969 
26,736 
9,358 
17,378 

33,175 
4,413 
28,930 
8,658 
2,780 
5,878 

28,702 
2,704 
20,576 
10,830 
3,825 
7,005 

$     3.15 
2.84 
21.19 

$          1.07 
1.02 
17.71 

   $       1.37 
1.31 
16.15 

    $ 

51,417 
25,872 
25,545 
3,541 

22,004 
1,441 
14,796 
8,649 
3,152 
5,497 

1.19 
1.16 
14.13 

$ 

$   

30,610 
13,335 
17,275 
3,252 

14,023 
911 
8,674 
6,260 
2,189 
4,071 

1.06 
1.06 
11.71 

5,519,151 
6,294,604 
5,527,482 

5,485,972 
5,787,643 
5,513,482 

5,114,194 
5,338,883 
5,374,022 

4,631,047 
4,721,864 
5,113,482 

  3,831,881 
  3,846,111 
  4,463,607 

2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As of and for the years ended December 31, 

2010 

2009 

2008 

2007 

2006 

1.04% 

0.43% 

0.71% 

0.78% 

1.02%

15.86% 
3.94% 
45.51% 

6.33% 
3.31% 
59.57% 

9.28% 
3.70% 
54.61% 

9.40% 
3.78% 
54.83% 

9.96%
4.60%
50.67%

0.55% 

0.60% 

0.41% 

0.23% 

0.28%

1.03% 

1.10% 

1.01% 

1.02% 

0.66% 

0.00%

1.57% 

1.74% 

0.73% 

0.11%

1.30% 

1.24% 

1.09% 

1.15% 

1.23%

126.00% 

122.34% 

108.17% 

173.94% 

5,418.00%

78.28% 

83.23% 

92.32% 

87.53% 

91.91%

78.04% 

80.06% 

85.84% 

77.19% 

89.34%

14.24% 

14.75% 

11.71% 

11.15% 

15.05%

6.05% 
11.82% 
10.22% 
7.77% 

6.20% 
      10.48% 
  8.89% 
6.97% 

7.47% 
11.25% 
10.18% 
9.01% 

8.62% 
11.22% 
10.12% 
8.40% 

9.89%
11.58%
10.49%
10.32%

195.64% 

-16.1% 

27.43% 

35.00% 

373.93%

178.43% 
22.99% 
15.46% 
22.78% 
19.95% 

-22.5% 
35.38% 
24.49% 
38.08% 
12.49% 

12.93% 
38.65% 
45.45% 
36.00% 
20.12% 

13.21% 
58.59% 
53.43% 
61.13% 
38.18% 

352.38%
90.15%
76.76%
93.96%
56.23%

Selected Performance Ratios: 

Return on average assets 
Return on average stockholders’  

equity 

Net interest margin(1) 
Efficiency ratio(2) 
Asset Quality Ratios: 

Net charge-offs to average  
loans outstanding 
Non-performing loans to total  

loans 

Non-performing assets to total  

assets 

Allowance for loan losses to total 

gross loans 

Allowance for loan losses to total 
non-performing loans 

Liquidity Ratios: 

Net loans to total deposits 
Net average loans to average  

earning assets 

Noninterest-bearing deposits  

to total deposits 
Capital Adequacy Ratios: 
        Stockholders’ equity to total assets 
Total risked-based capital(3) 
Tier I capital(4) 
Leverage ratio(5) 

Growth Ratios: 
        Percentage change in net income 
Percentage change in diluted  
net income per share 

Percentage change in assets 
Percentage change in net loans 
Percentage change in deposits 
Percentage change in equity 
___________________ 
(1) 

(2) 
(3) 

(4) 

(5) 

Net interest margin is the net yield on interest earning assets and is the difference between the interest yield earned on 
interest-earning assets and interest rate paid on interest-bearing liabilities, divided by average earning assets. 
Efficiency ratio is the result of noninterest expense divided by the sum of net interest income and noninterest income. 
Total stockholders’ equity excluding unrealized gains/(losses) on securities available for sale, net of taxes, and intangible
assets plus allowance for loan losses (limited to 1.25% of risk-weighted assets) divided by total risk-weighted assets.  The 
FDIC required minimum to be well-capitalized is 10%. 
Total stockholders’ equity excluding unrealized gains/(losses) on securities available for sale, net of taxes, and intangible
assets divided by total risk-weighted assets.  The FDIC required minimum to be well-capitalized is 6%. 
Total stockholders’ equity excluding unrealized losses on securities available for sale, net of taxes, and intangible assets
divided by average assets less intangible assets.  The FDIC required minimum to be well-capitalized is 5%; however, the 
Alabama Banking Department has required that the Bank maintain a Tier 1 capital leverage ratio of 7%. 

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OFFICERS AND DIRECTORS 

PRINCIPAL OFFICERS: SERVISFIRST 
BANCSHARES, INC.

Thomas A. Broughton III 
Chief Executive Officer and President

William M. Foshee 
Executive Vice President, Chief Financial Officer 
Treasurer and Secretary 

Clarence C. Pouncey III 
Executive Vice President and Chief Operating Officer 

PRINCIPAL OFFICERS: SERVISFIRST BANK

Thomas A. Broughton III 
Chief Executive Officer and President

William M. Foshee 
Executive Vice President, Chief Financial Officer, 
Treasurer and Secretary 

Clarence C. Pouncey III 
Executive Vice President and Chief Operating Officer 

G. Carlton Barker 
Executive Vice President, Montgomery President 
and Chief Executive Officer

Andrew N. Kattos 
Executive Vice President, Huntsville President 
and Chief Executive Officer

Ronald A. DeVane 
Executive Vice President and Dothan  
Chief Executive Officer

Rex D. McKinney 
Executive Vice President, Pensacola President  
and Chief Executive Officer

BOARD OF DIRECTORS: SERVISFIRST BANCSHARES, INC.

Stanley M. Brock, Chairman of the Board
Birmingham, Alabama 

Thomas A. Broughton III 
Birmingham, Alabama 

Michael D. Fuller 
Birmingham, Alabama 

James J. Filler 
Birmingham, Alabama 

J. Richard Cashio 
Birmingham, Alabama 

Hatton C. V. Smith 
Birmingham, Alabama 

SERVISFIRST BANK
REGIONAL DIRECTORS

E. Wayne Bonner 
Huntsville, Alabama

Tres Childs 
Huntsville, Alabama 

Don Davidson 
Huntsville, Alabama 

David Slyman 
Huntsville, Alabama 

Irma Tuder 
Huntsville, Alabama 

Danny Windham 
Huntsville, Alabama 

Sidney White 
Huntsville, Alabama 

William B. Watson, Jr. 
Huntsville, Alabama 

Tom Young 
Huntsville, Alabama 

Ray Petty 
Montgomery, Alabama 

Todd Strange 
Montgomery, Alabama 

Pete Taylor 
Montgomery, Alabama 

Ken Upchurch 
Montgomery, Alabama 

Alan E. Weil, Jr. 
Montgomery, Alabama 

Charles H. Chapman 
Dothan, Alabama 

John Downs 
Dothan, Alabama 

Charles Owens 
Dothan, Alabama 

William C. Thompson 
Dothan, Alabama 

SERVISFIRST BANCSHARES, INC. COMMITTEES 

NOMINATING AND CORPORATE GOVERNANCE 
Stanley M. Brock  
Michael D. Fuller 
J. Richard Cashio 

AUDIT
Stanley M. Brock 
Michael D. Fuller 
J. Richard Cashio 

COMPENSATION
James J. Filler 
Joseph R. Cashio 
Hatton C.V. Smith 

4

OFFICES AND LOCATIONS 

MAIN OFFICE BANKING CENTER
850 SHADES CREEK PARKWAY 
SUITE 100
BIRMINGHAM, ALABAMA 35209 
205.949.0302 

HUNTSVILLE DOWNTOWN BANKING CENTER
401 MERIDIAN STREET 
SUITE 100 
HUNTSVILLE, ALABAMA 35801 
256.722.7800 

DOWNTOWN BANKING CENTER
324 RICHARD ARRINGTON JR. BOULEVARD N.
BIRMINGHAM, ALABAMA 35203
205.949.2200 

RESEARCH PARK BANKING CENTER
1267-A ENTERPRISE WAY
HUNTSVILLE, ALABAMA 35806
256.722.7880

GREYSTONE BANKING CENTER
5403 HIGHWAY 280
SUITE 401
BIRMINGHAM, ALABAMA 35242
205.949.0870 

DOTHAN BANKING CENTER
4801 WEST MAIN STREET
DOTHAN, ALABAMA 36305 
334.340.4300 

DOTHAN COTTONWOOD CORNERS
BANKING CENTER
1620 ROSS CLARK CIRCLE
SUITE 307 
DOTHAN, ALABAMA 36301 
334.340.4400 

MONTGOMERY DOWNTOWN BANKING CENTER
ONE COMMERCE STREET 
SUITE 100
MONTGOMERY, ALABAMA 36104
334.223.5800

MONTGOMERY EAST BANKING CENTER
8117 VAUGHN ROAD
UNIT 20
MONTGOMERY, ALABAMA 36116
334.223.5600 

5

STOCKHOLDER INFORMATION 

ANNUAL MEETING

The  Annual  Meeting  of  Stockholders  of 
ServisFirst  Bancshares,  Inc.  will  be  held  at  The 
Club,  1  Robert  S.  Smith  Drive,  AL  35209  on 
Wednesday,  April  20th  at  5:00  p.m.,  Central 
Daylight Time. 

FORM 10-K 

Form  10-K  is  ServisFirst  Bancshares,  Inc.’s 
Annual  Report  filed  with  the  Securities  and 
Exchange  Commission  (SEC).  A  copy  of 
ServisFirst  Bancshares,  Inc.’s  10-K  is  included 
as  part  of  this  Annual  Report,  and  additional 
copies may be obtained free of charge by writing 
to  850  Shades  Creek  Parkway,  Suite  200, 
Birmingham,  Alabama  35209,  Attn.:    Investor 
Relations.  

TRANSFER AGENT

Registrar and Transfer Company  
10 Commerce Drive 
Cranford, New Jersey 07016 

AVAILABLE INFORMATION

website 

corporate 

Our 
is 
www.servisfirstbank.com.    We  have direct  links 
on  this  website  to  our  Code  of  Ethics  and  the 
charters  for  our  Audit,  Compensation  and 
and  Corporate  Governance 
Nominating 
Committees  by  clicking  on 
the  “Investor 
Relations” tab.  We also have direct links to our 
filings  with 
the  Securities  and  Exchange 
Commission (SEC), including, but not limited to, 
our  annual  reports  on  Form  10-K,  quarterly 
reports  on  Form  10-Q,  current  reports  on  Form 
8-K, proxy statements and any amendments to  

these reports. You may also obtain a copy of any 
such  report  free  of  charge  by  requesting  such 
copy  in  writing  to  850  Shades  Creek  Parkway, 
Suite  200,  Birmingham,  Alabama  35209  Attn.: 
Investor  Relations. 
  This  Annual  Report, 
accompanying exhibits and all other reports and 
filings that we file with the SEC will be available 
for  the  public  to  view  and  copy  (at  prescribed 
rates)  at  the  SEC’s  Public  Reference  Room  at 
100  F  Street,  Washington,  D.C.  20549.    You 
may also obtain copies of such information at the 
prescribed 
the  SEC’s  Public 
Reference  Room  by  calling  the  SEC  at  1-800-
SEC-0330.    The  SEC  also  maintains  a  website 
that contains such reports, proxy and information 
statements,  and  other  information  as  we  file 
electronically  with  the  SEC  by  clicking  on 
http://www.sec.gov.

from 

rates 

INDEPENDENT REGISTERED PUBLIC
ACCOUNTING FIRM

Mauldin & Jenkins, LLC 
2000 Southbridge Parkway 
Birmingham, Alabama 35209  
205.445.2880 

LEGAL COUNSEL

Haskell Slaughter Young & Rediker, LLC 
2001 Park Place  
Suite 1400 
Birmingham, Alabama 35203 
205. 251.1000 

6

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 

FORM 10-K 

(Mark One) 
(cid:2) 

ANNUAL  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES 
EXCHANGE ACT OF 1934 
For the fiscal year ended December 31, 2010 

(cid:3) 

TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES 
EXCHANGE ACT OF 1934 (NO FEE REQUIRED) 
For the transition period from ____________ to ____________ 

or 

Commission File Number 0-53149 

SERVISFIRST BANCSHARES, INC. 
(Exact Name of Registrant as Specified in Its Charter) 

Delaware 
(State or Other Jurisdiction of 
Incorporation or Organization) 

850 Shades Creek Parkway, Suite 200 
Birmingham, Alabama 
(Address of Principal Executive Offices) 

26-0734029 
(I.R.S. Employer 
Identification No.) 

35209 
(Zip Code) 

(205) 949-0302 
(Registrant’s Telephone Number, Including Area Code) 
Securities registered pursuant to Section 12(b) of the Act: 
NONE 
Securities registered pursuant to Section 12(g) of the Act: 
Common Stock, par value $.001 per share 
(Titles of Class) 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 

Yes  (cid:3)     No  (cid:2) 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. 

Yes  (cid:3)     No  (cid:2) 
Indicate  by  check  mark  whether  the  registrant (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the 
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to 
file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes (cid:2)   No (cid:3) 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every 
Interactive  Data  File  required  to  be  submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T  (§  232.405  of  this  chapter) 
during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). 

Yes  (cid:3)     No  (cid:3) 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405) is not contained 
herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated 
by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  (cid:3) 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Indicate  by  check  mark  whether  the  registrant  is  a  large accelerated  filer, an  accelerated  filer,  a non-accelerated filer,  or  a
smaller reporting company.  See definitions of “larger accelerated filer,” “accelerated filer,” and “smaller reporting company” in 
Rule 12b-2 of the Exchange Act.  (Check one): 

Large accelerated filer (cid:3) 

Non-accelerated filer  (cid:3) 
(Do not check if a smaller reporting company) 

Accelerated filer (cid:2)

Smaller reporting company (cid:3)

Indicate by check mark whether the registrant is a shell company Yes  (cid:3)     No  (cid:2)

As of June 30, 2010, the aggregate market value of the voting common stock held by non-affiliates of the registrant, based on 

a price of $25.00 per share of Common Stock, was $122,542,000. 

Indicate  the  number  of  shares  outstanding  of  each  of  the  registrant’s  classes  of  common  stock  as  of  the  latest 
practicable date: the number of shares outstanding as of February 28, 2011, of the registrant’s only issued and outstanding class
of common stock, its $.001 per share par value common stock, was 5,527,482. 

DOCUMENTS INCORPORATED BY REFERENCE

Portions  of  the  registrant’s  definitive  proxy  statement  to  be  filed  with  the  Securities  and  Exchange  Commission  in 
connection with its 2010 Annual Meeting of Stockholders are incorporated by reference in Part III of this annual report on Form
10-K.

 
 
 
 
 
 
 
 
SERVISFIRST BANCSHARES, INC. 

TABLE OF CONTENTS 

FORM 10-K 

DECEMBER 31, 2010 

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS......................................................1

PART I ..........................................................................................................................................................................2

ITEM 1.  BUSINESS ......................................................................................................................................2
ITEM 1A.  RISK FACTORS. .......................................................................................................................26
ITEM 1B.  UNRESOLVED STAFF COMMENTS......................................................................................35
ITEM 2.   PROPERTIES...............................................................................................................................35
ITEM 3.    LEGAL PROCEEDINGS............................................................................................................35
ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS. .................................36

PART II .......................................................................................................................................................................36

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED 

STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY 
SECURITIES....................................................................................................................36
ITEM 6.  SELECTED FINANCIAL DATA.................................................................................................39
ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL 

CONDITION AND RESULTS OF OPERATIONS.........................................................41

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET 

RISK. ................................................................................................................................63
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA. .............................................65
ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON 

ACCOUNTING AND FINANCIAL DISCLOSURE. ...................................................113
ITEM 9A.  CONTROLS AND PROCEDURES.........................................................................................113
ITEM 9B.   OTHER INFORMATION. ......................................................................................................114

PART III....................................................................................................................................................................114

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE....................114
ITEM 11. EXECUTIVE COMPENSATION..............................................................................................115
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 

MANAGEMENT AND RELATED STOCKHOLDER MATTERS. ............................115

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND 

DIRECTOR INDEPENDENCE. ....................................................................................115
ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES.............................................................115

PART IV....................................................................................................................................................................116

ITEM 15.  FINANCIAL STATEMENTS AND EXHIBITS. .....................................................................116

SIGNATURES ..........................................................................................................................................................119

i

[This page intentionally left blank.] 

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS 

Some  of  our  statements  contained  in  this  Form  10-K,  including  matters  discussed  under  the  caption 
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” beginning on page 41, 
are “forward-looking statements” that are based upon our current expectations and projections about future events.  
Forward-looking statements relate to future events or our future financial performance and include statements about 
the competitiveness of the banking industry, potential regulatory obligations, our entrance and expansion into other 
markets, our other business strategies and other statements that are not historical facts. Forward-looking statements 
are not guarantees of performance or results.  When we use words like “may,” “plan,” “contemplate,” “anticipate,” 
“believe,” “intend,” “continue,” “expect,” “project,” “predict,” “estimate,” “could,” “should,” “would,” “will,” and 
similar expressions, you should consider them as identifying forward-looking statements, although we may use other 
phrasing.    These  forward-looking  statements  involve  risks  and  uncertainties  and  are  based  on  our  beliefs  and 
assumptions, and on the information available to us at the time that these disclosures were prepared and may not be 
realized due to a variety of factors, including, but not limited to, the following: 

•

•

•

•

•

•

•

•

•

•

•

  the  effects  of  the  current  economic  recession  and  the  possible  continued  deterioration  of  the  United  States 
economy, particularly deterioration of the economy in Alabama and the communities in which we operate;  

  the effects of continued deleveraging of United States citizens and businesses; 

  the  current  financial  and  banking  crisis  resulting  in  the  massive  devaluation  of  the  assets  and  shareholders’ 

equity of many of the United States’ financial and banking institutions; 

   the effects of continued compression of the residential housing industry, the continued recession and recovery

and rising unemployment; 

   credit  risks,  including  credit  risks  resulting  from  the  devaluation  of  collateralized  debt  obligations  (CDOs) 

and/or structured investment vehicles to which we currently have no direct exposure; 

   the effects of the Emergency Economic Stabilization Act of 2008, including its Troubled Asset Relief Program 
(TARP), the American Recovery and Reinvestment Act of 2009, and other governmental monetary and fiscal 
policies and legislative and regulatory changes; 

   the effect of changes in interest rates on the level and composition of deposits, loan demand and the values of

loan collateral, securities and interest sensitive assets and liabilities; 

   the effects of terrorism and efforts to combat it; 

   the  effects  of  competition  from  other  commercial  banks,  thrifts,  mortgage  banking  firms,  consumer  finance 
companies,  credit  unions,  securities  brokerage  firms,  insurance  companies,  money  market  and  other  mutual 
funds  and  other  financial  institutions  operating  in  our  market  area  and  elsewhere,  including  institutions 
operating regionally, nationally and internationally, together with competitors offering banking products and 
services by mail, telephone and the Internet; 

   the effect of any merger, acquisition or other transaction to which we or our subsidiary may from time to time 

be a party, including our ability to successfully integrate any business that we acquire; and 

   failure of our assumptions underlying the establishment of our loan loss reserves. 

All written or oral forward-looking statements attributable to us are expressly qualified in their entirety by this 
Cautionary  Note.    Our  actual  results  may  differ  significantly  from  those  we  discuss  in  these  forward-looking 
statements.  For certain other factors, risks and uncertainties that could cause our actual results to differ materially 
from estimates and projections contained in these forward-looking statements, please read the “Risk Factors” in Item 
1A beginning on page 26.   

1

 
 
PART I

ITEM 1.  BUSINESS

Overview 

  We  are  a  bank  holding  company  within  the  meaning  of  the  Bank  Holding  Company  Act  of  1956 
headquartered  in  Birmingham,  Alabama.  Through  our  wholly-owned  subsidiary  bank,  we  operate  nine 
full service banking offices located in Jefferson, Shelby, Madison, Montgomery and Houston Counties in 
the  metropolitan  statistical  areas  (“MSAs”)  of  Birmingham-Hoover,  Huntsville,  Montgomery  and 
Dothan,  Alabama,  and  are  in  the  process  of  establishing  a  new  banking  office  in  the  Pensacola-Ferry 
Pass-Brent, Florida MSA (Escambia and Santa Rosa Counties).  As of December 31, 2010, we had total 
assets  of  approximately  $1.94  billion,  total  loans  of  approximately  $1.39  billion,  total  deposits  of 
approximately $1.76 billion and total stockholders’ equity of approximately $117.1 million. 

  We  were  originally  incorporated  as  a  Delaware  corporation  in  August  2007  for  the  purpose  of 
acquiring  all  of  the  common  stock  of  ServisFirst  Bank,  an  Alabama  banking  corporation  (separately 
referred to herein as the “Bank”), which was formed on April 28, 2005 and commenced operations on 
May 2, 2005.  On November 29, 2007, we became the sole shareholder of the Bank by virtue of a plan of 
reorganization and agreement of merger pursuant to which (i) a wholly-owned subsidiary formed for the 
purpose of the reorganization was merged with and into the Bank, with the Bank surviving, and (ii) each 
shareholder  of  the  Bank  exchanged  their  shares  of  the  Bank’s  common  stock  for  an  equal  number  of 
shares of our common stock.   

  We were organized to facilitate the Bank’s ability to serve its customers’ requirements for financial 
services.    The  holding  company  structure  provides  flexibility  for  expansion  of  our  banking  business 
through the possible acquisition of other financial institutions, the provision of additional banking-related 
services  which  the  traditional  commercial  bank  may  not  provide  under  current  law,  and  additional 
financing  alternatives  such  as  the  issuance  of  trust  preferred  securities.    We  have  no  current  plans  to 
acquire any operating subsidiaries in addition to the Bank, but we may make acquisitions in the future if 
we deem them to be in the best interest of our stockholders.  Any such acquisitions would be subject to 
applicable regulatory approvals and requirements. 

Our principal business is to accept deposits from the public and to make loans and other investments.  
Our principal sources of funds for loans and investments are demand, time, savings and other deposits 
(including negotiable orders of withdrawal, or NOW accounts) and the amortization and prepayment of 
loans and borrowings.  Our principal sources of income are interest and fees collected on loans, interest 
and dividends collected on other investments, and service charges.  Our principal expenses are interest 
paid  on  savings  and  other  deposits  (including  NOW  accounts),  interest  paid  on  our  other  borrowings, 
employee compensation, office expenses and other overhead expenses.  

  We  are  headquartered  at  850  Shades  Creek  Parkway,  Suite  200,  Birmingham,  Alabama  35209 
(Jefferson  County).    In  addition  to  the  Jefferson  County  headquarters,  the  Bank  currently  operates 
through  three  offices  in  the  Birmingham-Hoover,  Alabama  MSA  (two  offices  in  Jefferson  County  and 
one office in North Shelby County), two offices in the Huntsville, Alabama MSA (Madison County), two 
offices  in  the  Montgomery,  Alabama  MSA  (Montgomery  County)  and  two  offices  in  the  Dothan, 
Alabama MSA (Houston County) and are in the process of establishing an office in the Pensacola-Ferry 
Pass-Brent, Florida MSA (Escambia County).  These MSAs constitute our primary service areas, and we 
also serve certain areas adjacent to our primary service areas.   

Markets 

Service Areas 

Birmingham  is  located  in  central  Alabama  approximately  90  miles  northwest  of  Montgomery, 
Alabama,  146  miles  west  of  Atlanta,  Georgia,  and  148  miles  southwest  of  Chattanooga,  Tennessee.  
Birmingham  is  intersected  by  U.S.  Interstates  20,  59  and  65.    Jefferson  County  includes  the  major 
business  area  of  downtown  Birmingham.    North  Shelby  County  also  encompasses  a  growing  business 
community and affluent residential areas.  With two offices in Jefferson County and one in north Shelby 

2

 
 
County, we believe we are well positioned to access the most affluent areas of the Birmingham-Hoover 
MSA.  

  We also operate in the Huntsville, Alabama MSA, the Montgomery, Alabama MSA and the Dothan, 
Alabama  MSA.    We  believe  the  Huntsville  market  offers  substantial  growth  as  one  of  the  strongest 
technology  economies  in  the  nation,  with  over  300  companies  performing  sophisticated  government, 
commercial and university research.  Huntsville has one of the highest concentrations of engineers in the 
United  States,  as  well  as  one  of  the  highest  concentrations  of  Ph.D.s.    Huntsville  is  located  in  North 
Alabama  off  U.S.  Interstate  65  between  Birmingham  and  Nashville,  Tennessee.    Montgomery  is  the 
capital  and  one  of  the  largest  cities  in  Alabama  and  home  to  the  Hyundai  Motor  Manufacturing  plant, 
which began production in May 2005.  Montgomery is located in central Alabama between Birmingham 
and  Mobile,  Alabama  and  is  intersected  by  U.S.  Interstates  65  (connecting  Birmingham  and  Mobile, 
Alabama) and 85 (connecting Montgomery to Atlanta, Georgia).  Dothan is located in the southeastern 
corner  of  the  State  of  Alabama  near  the  Georgia  and  Florida  state  lines  and  is  35  miles  from  U.S. 
Interstate  10  which  runs  through  the  panhandle  of  Florida  and  connections  Mobile,  Alabama  to 
Tallahassee, Florida.  Dothan is also intersected by U.S. Highways 231, 431 and 84, which are common 
trucking  lanes,  and  has  access  to  railroad  and  the  Chattahoochee  River.    With  two  offices  in  each  of 
Madison, Montgomery and Houston Counties, we believe that we have a base of banking resources to 
serve such counties.   

  We are in the process of opening our first office outside the State of Alabama in Pensacola, Florida.  
We  have  recruited  an  experienced  team  of  veteran  Pensacola  bankers  to  help  us  establish  this  office.  
Pensacola is located in the Florida panhandle approximately 50 miles east of Mobile, Alabama, and 40 
miles west of Fort Walton, Florida, with easy access to U.S. Interstate 10 just minutes away.  Pensacola 
is  a  regional  hub  for  healthcare  and  retail,  with  an  important  manufacturing  sector,  a  strong  tourism 
presence and a broadly diversified economy. 

  We  conduct  a  general  consumer  and  commercial  banking  business,  emphasizing  personal  banking 
services  to  commercial  firms,  professionals  and  affluent  consumers  located  in  our  service  areas.    We 
believe  the  current  market  for  financial  services,  as  well  as  the  prospects  for  the  future,  present 
opportunity  for  a  locally  owned  and  operated  financial  institution.    Specifically,  we  believe  that  our 
primary  service  areas  will  be  in  need  of  local  institutions  to  respond  to  customer  and  deposit  attrition 
resulting from the acquisitions during the last few years of Alabama-headquartered banks, including the 
acquisitions  of  SouthTrust  Corporation  by  Wachovia  Corporation  (which  has  now  been  acquired  by 
Wells  Fargo  &  Company),  AmSouth  Bancorporation  by  Regions  Financial  Corporation,  Compass 
Bancshares, Inc. by Banco Bilbao Vizcaya Argentaria and Alabama National Bancorporation (operating 
as First American Bank) by RBC Centura Banks.  We believe that a community-based bank such as the 
Bank can better identify and serve local relationship banking needs than can an office or subsidiary of 
such larger banking institutions. 

Local Economy of Service Areas   

Birmingham.    We  believe  that  Jefferson  and  Shelby  Counties  offer  us  a  growing  and  diverse 
economic  base  in  which  to  operate.    Jefferson  and  Shelby  Counties  are  the  primary  counties  for  the 
seven-county  Birmingham  Metropolitan  Area.    With  a  2010  population  of  671,861,  Jefferson  County 
includes Birmingham, Alabama’s largest city, and is Alabama’s most populated county.  Shelby County 
has a population of 193,570 and is among the fastest growing counties in the U.S.  Between 2000 and 
2010, Shelby County’s population increased more than 35%.   

Jefferson and Shelby Counties have the highest population density in Metropolitan Birmingham and 
account for more than 75% of the population in the entire seven-county region.  In 2010, the combined 
population of Jefferson and Shelby Counties was 865,431 with 340,561 households.  Between 2000 and 
2010, the counties grew by more than 60,000 residents or 7.5%.  The projected growth rate for the two 
counties  between  2010  and  2015  is  4%  or  an  additional  33,620  residents,  which  will  bring  the  total 
population of the two counties to almost 900,000.   

Serving  as  the  core  of  Metropolitan  Birmingham,  Jefferson  and  Shelby  Counties  have  an 
employment base of 459,938 – more than 88% of Metropolitan Birmingham’s total employment.   The 
counties combined 2010 average household income is $72,517, an almost 40% increase since 2000.  The 

3

 
 
counties’  2000  to  2010  average  household  income  growth  rate  is  considerably  higher  than  the  U.S. 
average household income growth rate of 28%. 

The  economic  composition  of  Metropolitan  Birmingham  is  a  diverse  mixture  of  traditional  and 
emerging  employment  sectors.    Metals  manufacturing  is  an  important  historical  sector;  finance  and 
insurance,  healthcare  services  and  distribution  are  currently  the  region’s  core  economic  sectors  and 
biological and medical technology; entertainment and diverse manufacturing have been identified as the 
region’s emerging economic sectors.  

Finance and insurance is among the most specialized economic sectors in Metropolitan Birmingham.  
Several banks and insurance companies have corporate or regional headquarters in the region, including: 
Regions Financial Corporation, BBVA Compass, Protective Life, Infinity Insurance and State Farm.   

Healthcare services is also a core economic sector of Metropolitan Birmingham.  The University of 
Alabama at Birmingham (UAB) is Alabama’s largest employer, with more than 19,000 employees, and is 
among the elite healthcare centers in the U.S.  UAB’s annual economic impact is estimated at more than 
$4.6 billion; in 2009, UAB received $489 million in outside research funding.  Additionally, Birmingham 
is  home  to  the  largest  nonprofit  independent  research  laboratory  in  the  Southeast  –  Southern  Research 
Institute.  These two institutions form the foundation of the region’s growing biotechnology sector. 

Diverse manufacturing is an emerging economic sector and is spearheaded by the presence of two 
major automotive manufacturing facilities, Mercedes Benz U.S. International and Honda Manufacturing 
of Alabama.  These automotive manufacturing facilities together employ more than 7,000 and serve as 
the basis for the region’s growth in transportation equipment manufacturing. 

Other  major  corporations  headquartered  or  with  a  major  presence  in  Metropolitan  Birmingham 
include: HealthSouth Corporation, Vulcan Materials and AT&T.  Moreover, Birmingham serves as the 
headquarters  to  six  of  the  country’s  top-performing  private  companies  on  the  elite  Forbes  500  list, 
including O’Neal Steel and Drummond Company. 

Unless otherwise stated, the foregoing and other pertinent data can be found on the websites of the 
Birmingham  Regional  Chamber  of  Commerce  and  the  Federal  Deposit  Insurance  Corporation  (the 
“FDIC”). 

Huntsville.  Huntsville, Madison County, is the life-center for North Alabama and has seen steady 
growth since the 1960's.  Today there are nearly one million people within a 50-mile radius of Huntsville.  
The metropolitan population is diverse and rich in culture, with many residents moving into the area as a 
technology destination from all 50 states and numerous countries, including Japan, Switzerland, Korea, 
Germany and the U.K.  In 2009, the Huntsville, Alabama MSA (which includes Madison and Limestone 
Counties)  had  a  population  of  397,000  people,  up  16.0%  from  the  2000  U.S.  Census,  and  Madison 
County's  population  was  321,000,  up  16.1%  from  the  2000  Census.    The  Huntsville  metro  population 
grew  at  over  twice  the  rate  of  the  rest  of  Alabama  and  nearly  twice  the  rate  of  the  U.S.  as  a  whole.  
According to a 2008 estimate, the average household income was $71,267 for the Huntsville, Alabama 
MSA,  $73,430  for  Madison  County  and  $65,159  for  the  City  of  Huntsville.    The  City  of  Madison 
reported an average household income of $72,432 according to the 2000 U.S. Census. 

We believe that Huntsville offers substantial growth as one of the strongest technology economies in 
the nation with one of the highest concentrations of engineers and Ph.D.s in the United States.  Huntsville 
has a number of major government programs, including NASA programs such as the Space Station and 
Space  Shuttle  Propulsion  and  U.S.  Army  programs  such  as  the  National  Space  and  Missile  Defense 
Command, Army Aviation and Foreign Military Sales.  Cummings Research Park in Huntsville is now 
the second largest research park in the United States and the fourth largest research park in the world.  
Huntsville  was  ranked  number  one  in  the  state  for  announced  new  and  expanding  jobs  from  2004  to 
2008,  according  to  the  Alabama  Development  Office.    Huntsville  was  named  as  Forbes  magazine’s 
“Best Place to Live to Weather the Economy” in November 2008.  Further, Forbes named Huntsville one 
of its “Leading Cities for Business” six years in a row, including 2008, as well as one of the “10 Smartest 
Cities in the World” in 2009.  Fortune Small Business Magazine named Huntsville as the country’s “Top 
Mid-sized  City  to  Launch  and  Grow  a  Business”  and  Kiplinger  Magazine  named  Huntsville  as  the 
nation’s “Best City” in 2009.  Huntsville is home to the highest concentration of Inc. 500 Companies in 
the United States and also a number of offices of Fortune 500 companies.  Major employers in Huntsville 

4

 
 
 
 
 
 
include  the  U.S.  Army/Redstone  Arsenal,  the  Boeing  Company,  NASA/Marshall  Space  Flight  Center, 
Intergraph  Corporation,  Benchmark  Electronics,  ADTRAN,  Inc.,  Northrop  Grumman,  Cinram,  SAIC, 
DirecTV,  LG  Electronics,  Inc.,  Lockheed  Martin,  and  Toyota  Motor  Manufacturing  of  Alabama.    Job 
growth in the Huntsville metro area has been strong, with over 29,000 new workers added since 2000, 
accounting for 46% of the state’s net job growth during that same period of time.  The Huntsville metro 
area’s employment growth rate of 15.8% is almost four times the U.S. average. Professional and business 
service  employment  in  the  Huntsville  metro  area  grew  by  41.7%  from  2000-2008,  adding  a  total  of 
13,900 workers primarily in professional, scientific and technical fields. 

In  September  2005,  the  Base  Realignment  and  Closure  Commission,  or  BRAC,  approved  the 
relocation of the majority of the United States Missile Defense Agency's development and management 
work, along with the headquarters of the U.S. Army Space & Missile Defense Command, the U.S. Army 
Materiel Command and the U.S. Army Security Assistance Command, to Huntsville.  The relocation of 
jobs  to  Huntsville  began  in  2007  and  will  bring  up  to  5,000  jobs.    All  moves  are  scheduled  to  be 
completed by 2011.  In addition to these jobs, the move is expected to bring another 5,000 support jobs.   

The Hudson-Alpha Institute for Biotechnology opened its 260,000-square foot facility in November 
2007,  housing  17 biotechnology  companies  representing  the  for-profit side  of  development  focused  on 
using the code generated by the Human Genome Project to produce drugs and treatment.  The institute 
has provided the Huntsville community with over 900 new jobs, and the new 22,000-square foot Jackson 
Conference  Center  was  constructed  there  in  2008.    Verizon  Wireless  has  built  a  152,000-square  foot 
Alabama headquarters and customer service center in Thornton Research Park, in which it has invested 
$44 million and created nearly 1,300 new jobs.  Expanding the plant at Toyota Manufacturing led to the 
creation of 240 jobs as well as total capital investment of $147 million.  Other notable expansions include 
Raytheon, DHS Systems, Aegis Technologies, System Studies and Simulation and Lockheed Martin.  In 
total, new and expanding industry in Huntsville/Madison County in 2009 amounted to 32 projects, 2,027 
jobs,  and  over  $219  million  in  capital  investment.    Additionally,  plans  are  underway  to  construct  a  $1 
billion  office  park  just  outside  of  the  gates  at  Redstone  Arsenal,  which  will  ultimately  contain  hotels, 
restaurants and 4 million square feet of office space. 

The foregoing and other pertinent data are available on the Huntsville/Madison County Chamber of 

Commerce's and the FDIC's websites.

  Montgomery.  Montgomery is Alabama’s second largest city and is the capital of Alabama.  We have 
identified Montgomery as a high-growth market for us, second in the state of Alabama only to Huntsville 
in the growth of new jobs from 2000-2007.  A recent competitive assessment conducted by Market Street 
Services on behalf of the Montgomery Area Chamber of Commerce shows Montgomery outpacing the 
State  of  Alabama  as  a  whole,  as  well  as  the  benchmark  cities  of  Richmond,  Virginia,  Little  Rock, 
Arkansas, and Shreveport, Louisiana, with an 11.1% increase in net new jobs during the same period.  It 
is also noteworthy that, according to Market Street, Montgomery had more jobs in March 2010 than it 
did in March 2000, unlike Richmond, the State of Alabama, and the United States.   

The Montgomery metro area comprises 366,401 residents, and is the fourth most populous county in 
Alabama. Over the past 15 years 16,500 jobs have been created in the metro area, an increase of 11%. 
The area’s wealth has more than doubled since 1990, with a total personal income of $13.2 billion for the 
Montgomery metro area in 2008. The average median family income grew 25% from 1990 to 2008, from 
$45,182  to  $56,400.  The  area’s  per  capita  income  grew  from  $18,500  in  1990  to  $35,973  in  2009,  an 
increase of 94%.   

Recent  developments  in  Montgomery  include  the  more  than  $1  billion  that  has  been  spent  on  the 
revitalization  of  downtown  Montgomery  and  the  Riverfront  District,  including  over  $200  million  on  a 
downtown  four-star  hotel,  performing  arts  theatre,  and  convention  center  complex.      Downtown 
Montgomery also opened a new minor league baseball stadium in 2004, and the Montgomery Regional 
Airport completed a $40 million renovation and expansion project in 2006.   

As its capital city, the State of Alabama employs approximately 9,500 persons in Montgomery, as 
well  as  numerous  service  providers.    Montgomery  is  also  home  to  Maxwell  Gunter  Air  Force  Base, 
which employs more than 12,000 persons, including Air University, the worldwide center for U.S. Air 
Force leadership and education, in addition to global information technology support systems.  In 2010 a 
new Network Operations Squadron for Air Force Cyber Command and worldwide Air Force Enterprise 

5

 
 
 
 
Call  Center  created  370  new  high-paying  civilian  and  military  jobs  while  strengthening  the  overall 
mission of Maxwell/Gunter. 

In  May  of  2005,  Hyundai  Motor  Manufacturing  Alabama  (HMMA)  opened  its  Montgomery 
manufacturing plant, which was built with a capital investment of over $1.4 billion.  That plant, which 
now employs over 3,500 people and produces two Hyundai models, has been further expanded with the 
addition of a new engine plant.  That engine plant will also serve the new Kia manufacturing facility in 
West Point, Georgia.  The area has also benefited from the nearly 30 top-tier Hyundai suppliers who have 
invested  over  $550  million  in  new  plant  facilities,  producing  almost  8,000  additional  jobs.    In  2010, 
HMMA announced an additional $50 million capital investment in order to prepare for the addition of 
the 2011 Elantra  production line.  

In  2010,  Montgomery  led  the  state  in  announced  new  and  expanding  industries.    Hyundai  Power 
Transformers  USA  will  create  1,000  new  jobs  and  invest  more  than  $125  million  in  Montgomery,  the 
largest  project  in  the  State  of  Alabama  for  2010  and  the  company’s  first  American  manufacturing 
facility.  In addition, approximately 400 new jobs and more than $150 million in capital investment were 
announced  in  2010  as  a  result  of  existing  industry  expansions.    Two  additional  corporate  headquarters 
announced their locations in Montgomery in 2010, Hausted Patient Handling Services and Community 
Newspaper Holdings Inc.  

The  foregoing  and  other  pertinent  data  can  be  found  on  the  Montgomery  Area  Chamber  of 
Commerce’s  and  the  FDIC’s  websites  and  recent  publications  of  the  Montgomery  Area  Chamber  of 
Commerce,  particularly  the  Montgomery  Business  Journal  (complete  archived  editions  available  at 
montgomerychamber.com). 

Dothan.    Dothan,  in  Houston  County,  is  located  in  the  southeastern  corner  of  Alabama  and  is 
conveniently placed near the Florida panhandle and Georgia state line.  We believe that this market has 
great  potential  due  to  its  central  hub,  its  accessibility  to  large  distribution  centers,  its  home  to  several 
major corporations, and its lack of personalized banking services currently being provided.  According to 
the FDIC, Dothan’s deposit base has grown 28% during the past five years.  Furthermore, Dothan’s two 
largest  deposit  holders  are  Regions  Bank  and  Wells  Fargo  Bank  (formerly  SouthTrust  Bank  and  more 
recently Wachovia  Bank),  each  of  which  has  undergone substantial  changes  in  recent  years,  which we 
believe provides an opportunity for a new bank such as us.  We believe the citizens of Dothan demand 
the personal service provided by the Bank, making it a more viable option for the current residents than 
local  branches  of  larger  regional  competitors.    The  Bank’s  two  offices  are  strategically  located  in  the 
southeastern and western areas of Dothan, which are growing areas of business activity and development. 

In 2009, the Dothan, Alabama MSA had a population of 142,000 people, a 9.8% increase from 2000.  
Houston County had a population of 99,000, a 11.5% increase from 2000, while the city of Dothan has 
experienced a 16.8% increase in population since 2000.   

We  believe  Dothan  to  be  a  growing  market  with  greater  needs  considering  the  wide  array  of 
industries  being  serviced.    The  Dothan  area,  while  being  known  as  the  peanut  capital,  is  also  home  to 
facilities of several major corporations, including Michelin, Pemco World Aviation, International Paper, 
Globe Motors, AAA Cooper-Headquarters, and many more.  Also, the strong presence of trucking and its 
strategic  positioning  in  the  Southeast  market  attracts  distribution-related  projects  to  the  Dothan  MSA.  
For example, the development of the Houston County Distribution Park has allowed companies to take 
advantage of the 352-acre tract to serve consumers in the Southeast region of the United States.  Being 
only  minutes  from  the  Florida  state  line,  the  large  lots  can  serve  distribution-related  projects  up  to  1.2 
million square feet in size.  

Dothan  is  a  hub  of  healthcare  for  southeast  Alabama,  southwest  Georgia  and  north  Florida  areas, 
with two regional hospitals, Southeast Alabama Regional Medical Center employing over 2,000 medical 
professionals and support staff, and Flowers Hospital employing 1,400 medical professionals and support 
staff.  The area also has a strong history in the expansion of aviation jobs in Alabama through Enterprise-
Ozark  Community  College  (avionics  and  aviation  mechanic  training)  and  Fort  Rucker,  the  Army 
Aviation Center of the United States.  The highly specialized Dothan Airport Industrial Park offers the 
land and infrastructure to house aviation related projects with runway access to facilities. The existence 
of these industries and the constant growth allows an opportunity for the Bank to increase its presence 
and penetration in this market.  

6

 
 
 
The foregoing and other pertinent data can be found on the Dothan Chamber of Commerce’s and the 

FDIC’s websites. 

Pensacola.    The  Pensacola-Ferry  Pass-Brent  MSA  (Escambia  and  Santa  Rosa  Counties)  has  a 
population of more than 450,000, up from 412,000 in 2000.  Population in the Pensacola city limits totals 
53,752, down from 56,255 in 2000.  Pensacola is served by the Pensacola Gulf Coast Regional Airport, 
which  transports  over  1.5  million  passengers  per  year,  representing  more  traffic  than  the  airports  in 
Mobile and Fort Walton combined.   

     The Pensacola and Northwest Florida economies are driven by tourism, military, health services, and 
medical technologies industries.  Five major military bases are located in northwest Florida:  Eglin Air 
Force  Base,  Hurlburt  Field,  Pensacola  Whiting  Field,  Pensacola  Naval  Air  Station  and  Corry  Station.  
Pensacola,  the  cradle  of  naval  aviation,  is  home  to  the  U.S.  Navy’s  precision  flight  team,  the  Blue 
Angels,  and  has  trained  naval  aviators  for  decades.   Defense  spending  by  these  bases  totals  nearly  $5 
billion  annually.   Other  major  employers  in  the  area  include  Sacred  Heart  Health  System,  Baptist 
Healthcare, West Florida Regional Hospital, Gulf Power Company (Southern Company), the University 
of  West  Florida,  International  Paper,  Ascend  Performance  Materials  (Solutia),  GE  Wind  Energy, 
Armstrong World Industries, and Wayne Dalton Corporation.  The Pensacola Bay area is also home to 
the Andrews Institute for Orthopaedics and Sports Medicine, a leading surgical and research center in the 
world for human performance enhancement.  A vibrant small business sector operates in all areas of the 
economy. 

     According to the FDIC, Pensacola MSA market deposits as of June 30, 2010 totaled approximately 
$5.4 billion (not including credit union deposits) among 22 banks.  Top market share performers include 
Regions  (19.5%),  Synovus  (17.74%),  Wells  Fargo  (15.9%),  Bank  of  America  (7.18%)  and  Suntrust 
(5.27%).   Currently,  only  large  regional  or  national  banks  dominate  Pensacola’s  market  share.    We 
believe this creates the opportunity for a service-oriented community bank such as ServisFirst to not only 
establish itself but to flourish. 

     Market deposit growth has been relatively flat over the last ten years, but we believe the opportunity 
presented  by  expansion  into  Pensacola  is  not  necessarily  from  a  growth  market.   The  three  largest 
community  banks  are  under  public  consent  orders,  and  the  national/regional  banks  are  distracted  by 
continued credit issues, recent mergers, and employee layoffs, and we believe that they are no longer able 
to give customers the personalized and responsive attention they deserve and demand.  The top regional 
banks  have  nonperforming  asset  ratios  approaching  10%.  Recent  mergers  in  the  market  include 
AmSouth/Regions,  Wachovia/Wells  Fargo,  and,  most  recently,  Whitney/Hancock.   Synovus  recently 
announced  a  $100  million  expense  reduction  plan  which  we  believe  will  inevitably  affect  the  local 
division,  Coastal  Bank  and  Trust.   These  factors  have  caused  the  “big”  banks  to  lose  focus  on  their 
customers and have essentially terminated any significant business development efforts.  As a result, we 
believe that a need has been created for a financially sound, community-focused bank such as ServisFirst, 
with motivated, experienced, and energized team members empowered to make timely, local decisions.  
In addition to the higher level of service offered than mass-market retail banks offer, we also believe that 
ServisFirst offers more sophisticated products than community banks currently operating in the market. 

The foregoing and other pertinent data can be found on the Pensacola Chamber of Commerce’s and 

the FDIC’s websites. 

Deposit Growth in Our Markets 

According  to  FDIC  reports,  total  deposits  in  Jefferson  and  Shelby  Counties  grew  from 
approximately  $14.5  billion  in  June  2001  to  approximately  $25.1  billion  in  June  2010,  representing  a 
compound  average  annual  growth  rate  of  approximately  5.97%  over  the  period.    Deposits  in  Madison 
County grew from approximately $3.2 billion in June 2001 to approximately $6.5 billion in June 2010, 
representing a compound average annual growth rate of approximately 8.19% over the period.  Deposits 
in Montgomery County grew from approximately $2.9 billion in June 2001 to approximately $4.6 billion 
in  June  2010,  representing  a  compound  average  annual  growth  rate  of  approximately  5.26%  over  the 
period.    Deposits  in  Houston  County  grew  from  approximately  $1.3  billion  in  June  2001  to 
approximately  $2.1  billion  in  June  2010,  representing  a  compound  average  annual  growth  rate  of 
approximately 6.18% over the period.  While our markets have been negatively affected by the current 

7

 
 
recession  and  credit  crisis,  we  believe  that  each  of  our  markets  will  continue  to  grow  and  believe  that 
many  local  affluent  professionals  and  small  business  customers  will  do  their  banking  with  local, 
autonomous institutions that offer a higher level of personalized service. 

Competition 

  We  are  subject  to  intense  competition  from  various financial  institutions  and other  companies  that 
offer financial services.  The Bank competes for deposits with other commercial banks, savings and loan 
associations, credit unions and issuers of commercial paper and other securities, such as money-market 
and mutual funds.  In making loans, the Bank competes with other commercial banks, savings and loan 
associations, consumer finance companies, credit unions, leasing companies and other lenders. 

  We  currently  conduct  business  principally  through  our  nine  banking  offices  (including  our  second 
office in the Dothan MSA, which opened in February 2011).  Based upon the latest data available on the 
FDIC’s website as of June 30, 2010, and our records, our total deposits in the Birmingham-Hoover MSA 
ranked 9th among 49 financial institutions and represented approximately 2.47% of the total deposits in 
the  Birmingham-Hoover  MSA.    Our  total  deposits  in  the  Huntsville  MSA  ranked  us  8th  among  25 
financial institutions and represented approximately 4.59% of the total deposits in the Huntsville MSA.  
Our  total  deposits  in  the  Montgomery  MSA  ranked  us  7th  among  22  financial  institutions  and 
represented approximately 5.14% of the total deposits in the Montgomery MSA. Our total deposits in the 
Dothan MSA, our newest service area other than Pensacola, ranked us 4th among 21 financial institutions 
and represented approximately 6.89% of the total deposits in the Dothan MSA.  Together, deposits for all 
institutions 
in  Jefferson,  Shelby,  Montgomery,  Madison,  and  Houston  Counties  represented 
approximately 46.60% of all the deposits in the State of Alabama at June 30, 2010.     

The following table illustrates our market share, by insured deposits, in our primary service areas at 

June 30, 2010, as reported by the FDIC: 

Market

Alabama: 
Birmingham-Hoover MSA 
Montgomery MSA 
Huntsville MSA 
Dothan MSA 

Number 
of
Branche
s

Our Market

Total 
Market

Deposits
Deposits
(Dollar amounts in millions)

Ranking

3   
2  
2   
1  

$ 686.3  
301.8 
330.1  
195.9 

$ 27,841.4  
5,869.6 
7,207.8  
2,845.0 

9  
7 
8  
4 

Market 
Share
Percentage

   2.47  %
  5.14  %
4.59  %
6.89  %

Our retail and commercial divisions operate in highly competitive markets.  We compete directly in 
retail  and  commercial  banking  markets  with  other  commercial  banks,  savings  and  loan  associations, 
credit  unions,  mortgage  brokers  and  mortgage  companies,  mutual  funds,  securities  brokers,  consumer 
finance companies, other lenders and insurance companies, locally, regionally and nationally.  Many of 
our  competitors  compete  by  using  offerings  by  mail,  telephone,  computer  and/or  the  Internet.  Interest 
rates,  both  on  loans  and  deposits,  and  prices  of  services  are  significant  competitive  factors  among 
financial institutions generally.  Office locations, types and quality of services and products, office hours, 
customer service, a local presence, community reputation and continuity of personnel are also important 
competitive factors that we emphasize. 

  Many other commercial or savings institutions currently have offices in our primary service areas.  
These institutions include many of the largest banks operating in Alabama, including some of the largest 
banks in the country. Many of our competitors serve the same counties we serve.  Virtually every type of 
competitor for business of the type we serve has offices in each of our primary markets.  In our service 
areas, our five largest competitors are generally Regions Bank, Wells Fargo Bank, Compass Bank (now a 
subsidiary of Banco Bilbao Vizcaya Argentaria), BB&T and RBC Bank USA.  These institutions, as well 
as  other  competitors  of  ours,  have  greater  resources,  serve  broader  geographic  markets,  have  higher 
lending limits, offer various services that we do not offer and can better afford and make broader use of 
media advertising, support services, and electronic technology than we can.  To offset these competitive 
disadvantages, we depend on our reputation for greater personal service, consistency, and flexibility and 
the ability to make credit and other business decisions quickly. 

8

 
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
Business Strategy 

  Management Philosophy   

Our  philosophy  is  to  operate  as  an  urban  community  bank  emphasizing  prompt,  personalized 
customer service to the individuals and businesses located in our primary service areas.  We believe this 
philosophy  has  attracted  and  will  continue  to  attract  customers  and  capture  market  share  historically 
controlled by other financial institutions operating in our market.  Our management and employees focus 
on recognizing customers’ needs and delivering products and services to meet those targeted needs.  We 
aggressively market to businesses, professionals and affluent consumers that may be underserved by the 
large  regional  banks  that  operate  in  their  service  areas.    We  believe  that  local  ownership  and  control 
allows us to serve customers more efficiently and effectively and will aid in our growth and success.   

Operating Strategy   

In  order  to  achieve  the  level  of  prompt,  responsive  service  that  we  believe  is  necessary  to  attract 
customers and to develop our image as an urban bank with a community focus, we have employed the 
following operating strategies:  

(cid:2) Quality  Employees.    We  strive  to  hire  highly  trained  and  seasoned  staff.    Staff  are  trained  to 
answer questions about all of our products and services, so that the first employee the customer 
encounters can usually resolve most questions the customer may have.  

(cid:2)

(cid:2)

(cid:2)

Experienced  Senior  Management.    Our  senior  management  has  extensive  experience  in  the 
banking industry, as well as substantial business and banking contacts in our markets.   

Relationship  Banking.    We  focus  on  cross-selling  financial  products  and  services  to  our 
customers.  Our customer-contact employees are highly trained to recognize customer needs and 
to meet those needs with a sophisticated array of products and services.  We view cross-selling 
as  a  means  to  leverage  relationships  and  help  provide  useful  financial  services  to  retain 
customers, attract new customers and remain competitive.  

Community-Oriented Directors.  The boards of directors for the holding company and the Bank 
currently consist of residents of Birmingham, but we also have a non-voting advisory board of 
directors in each of the Huntsville, Montgomery and Dothan markets.  These advisory directors 
represent a wide array of business experience and community involvement in the service areas 
where they live.  As residents of our primary service areas, they are sensitive and responsive to 
the  needs  of  our  customers  and  potential  customers.    In  addition,  our  directors  and  advisory 
directors bring substantial business and banking contacts to us.  

(cid:2) Highly  Visible  Offices.    Our  local  headquarters  buildings  are  highly  visible  in  Birmingham’s 
south Jefferson County, downtown Huntsville, downtown Montgomery and downtown Dothan.  
We  believe  that  a  highly  visible  headquarters  building  gives  us  a  powerful  presence  in  each 
local market.  

(cid:2)

Individual  Customer  Focus.    We  focus  on  providing  individual  service  and  attention  to  our 
target  customers,  which  include  privately  held  businesses  with  $2  million  to  $250  million  in 
sales, professionals, and affluent consumers.  As our employees, officers and directors become 
familiar with our customers on an individual basis, they are able to  respond to credit requests 
quickly.  

(cid:2) Market  Segmentation  and  Advertising.   We  utilize  traditional  advertising  media,  such as  local 
periodicals and local event sponsorships, to increase our public visibility.  The majority of our 
marketing  and  advertising  efforts,  however,  are  focused  on  leveraging  our  management’s, 
directors’, advisory directors’ and stockholders’ existing relationship networks.   

(cid:2)

Telephone  and  Internet  Banking  Services.    We  offer  various  banking  services  by  telephone 
through a 24-hour voice response unit and through Internet banking arrangements.  

9

 
 
Growth Strategy   

Because  we  believe  that  growth  and  expansion  of  our  operations  are  significant  factors  in  our 

success, we have implemented the following growth strategies:  

(cid:2)

(cid:2)

Capitalize on Community Orientation.  We seek to capitalize on the extensive relationships that 
our  management,  directors,  advisory  directors  and  stockholders  have  with  businesses  and 
professionals in our markets.  We believe that these market sectors are not adequately served by 
the existing banks in such areas.   

Emphasize  Local  Decision-Making.    We  emphasize  local  decision-making  by  experienced 
bankers.  We believe this helps us attract local businesses and service-minded customers.  

(cid:2) Offer Fee-Generating Products and Services.  Our range of services, pricing strategies, interest 
rates paid and charged, and hours of operation are structured to attract our target customers and 
increase our market share.  We strive to offer the businessperson, professional, entrepreneur and 
consumer the best loan services available while pricing these services competitively.  

(cid:2) Office Location Strategy.  We have opened our offices in each of our local markets in areas that 

we believe provide visibility, convenience and access to our target customers. 

Lending Services 

Lending Policy   

Our  lending  policies  have  been  established  to  support  the  banking  needs  of  our  primary  market 
areas.    Consequently,  we  aggressively  seek  high-quality  loans  within  a  limited  geographic  area  and  in 
competition  with  other  well-established  financial  institutions  in  our  primary  service  areas  that  have 
greater resources and lending limits than we have.   

Loan Approval and Review   

Our  loan  approval  policies  provide  for  various  levels  of  officer  lending  authority.    When  the  total 
amount of loans to a single borrower exceeds an individual officer’s lending authority, further approval 
must  be  obtained  from  the  Regional  CEO  and/or  our  Chief  Executive  Officer,  Chief  Risk  Officer  or 
Chief Credit Officer, based on our loan policies.  

Commercial Loans   

Our commercial lending activity is directed principally toward businesses and professional service 
firms  whose  demand  for  funds  falls  within  our  legal  lending  limits.    We  also  make  loans  to  small-  to 
medium-sized businesses in our primary service areas for purposes such as new or upgraded plant and 
equipment,  inventory  acquisition  and  various  working  capital  purposes.    Typically,  targeted  borrowers 
have annual sales between $2 million and $250 million.  This category of loans includes loans made to 
individual,  partnership  or  corporate  borrowers,  and  such  loans  are  obtained  for  a  variety  of  business 
purposes.    We  offer  a  variety  of  commercial  lending  products  to  meet  the  needs  of  business  and 
professional  service  firms  in  our  service  areas.    These  commercial  lending  products  include  seasonal 
loans,  bridge  loans  and  term  loans  for  working  capital,  expansion  of  the  business,  or  acquisition  of 
property,  plant  and  equipment.    We  also  offer  business  lines  of  credit.    The  repayment  terms  of  our 
commercial loans will vary according to the needs of each customer.  

Our  commercial  loans  will  usually  be  collateralized.    Generally,  collateral  consists  of  business 
assets,  including  any  or  all  of  general  intangibles,  accounts  receivables,  inventory,  equipment,  or  real 
estate.    Collateral  is  subject  to    the  risk  that  we  may  have  difficulty  converting  it  to  a  liquid  asset  if 
necessary, as well as risks associated with degree of specialization, mobility and general collectibility in 
a default situation.  To mitigate this risk, we underwrite collateral to strict standards, including valuations 
and general acceptability based on our ability to monitor its ongoing health and value. 

  We underwrite our commercial loans primarily on the basis of the borrower’s cash flow, expected 
ability to service its debt from income and degree of management expertise.  As a general practice, we 

10

 
 
 
 
 
take  as  collateral  a  security  interest  in  any  available  real  estate,  equipment  or  other  personal  property, 
although  in  limited  circumstances  we  may  make  some  commercial  loans  on  an  unsecured  basis.    This 
type loan may be subject to many different types of risk, which will differ depending on the particular 
industry a borrower is engaged in, including fraud, bankruptcy, economic downturn, deteriorated or non-
existent collateral, and changes in interest rates such as have occurred in the recent economic recession 
and credit market crisis.  General risks to an industry, such as the recent economic recession and credit 
market  crisis,  or  to  a  particular  segment  of  an  industry  are  monitored  by  senior  management  on  an 
ongoing basis.  When warranted, individual borrowers who may be at risk due to an industry condition 
may be more closely analyzed and reviewed at the credit review committee or board of directors level.  
On  a regular  basis,  commercial  and  industrial  borrowers  are  required  to submit  statements  of  financial 
condition relative to their business to us for review.  We analyze these statements for trends and assign 
the loan a risk grade accordingly.  Based on this risk grade, the loan may receive an increased degree of 
scrutiny by management, up to and including additional loss reserves being required.  

Real Estate Loans   

  We  make  commercial  real  estate  loans,  construction  and  development  loans  and  residential  real 
estate loans. 

Commercial Real Estate.  Commercial real estate loans are generally limited to terms of five years or 
less, although payments are usually structured on the basis of a longer amortization.  Interest rates may 
be fixed or adjustable, although rates generally will not be fixed for a period exceeding five years.  In 
addition,  we  generally  will  require  personal  guarantees  from  the  principal  owners  of  the  property 
supported by a review by our management of the principal owners’ personal financial statements.    

Commercial  real  estate  offers  some  risks  not  found  in  traditional  residential  real  estate  lending. 
Repayment  is  dependent upon  successful  management  and  marketing  of properties  and  on  the  level  of 
expense  necessary  to  maintain  the  property.    Repayment  of  these  loans  may  be  adversely  affected  by 
conditions in the real estate market or the general economy.  Also, commercial real estate loans typically 
involve relatively large loan balances to a single borrower.  To mitigate these risks, we monitor our loan 
concentration.    This  type  loan  generally  has  a  shorter  maturity  than  other  loan  types,  giving  us  an 
opportunity to reprice, restructure or decline to renew the credit.  As with other loans, all commercial real 
estate  loans  are  graded  depending  upon  strength  of  credit  and  performance.    A  higher  risk  grade  will 
bring increased scrutiny by our management and the board of directors.  

Construction and Development Loans.   We make construction and development loans both on a pre-
sold  and  speculative  basis.    If  the  borrower  has  entered  into  an  agreement  to  sell  the  property  prior  to 
beginning  construction,  then  the  loan  is  considered  to  be  on  a  pre-sold  basis.    If  the  borrower  has  not 
entered into an agreement to sell the property prior to beginning construction, then the loan is considered 
to be on a speculative basis.  Construction and development loans are generally made with a term of 12 
to 24 months, and interest is paid monthly.  The ratio of the loan principal to the value of the collateral as 
established  by  independent  appraisal  typically  will  not  exceed  80%  of  residential  construction  loans.  
Speculative construction loans will be based on the borrower’s financial strength and cash flow position.  
Development  loans  are  generally  limited  to  75%  of  appraised  value.    Loan  proceeds  will  be  disbursed 
based on the percentage of completion and only after the project has been inspected by an experienced 
construction lender or third-party inspector.  During times of economic stress, this type loan has typically 
had a greater degree of risk than other loan types, as has been evident in the current credit crisis.   

During  the  period  2008  –  2010,  there  were  numerous  construction  loan  defaults  among  many 
commercial bank loan portfolios, including a number of Alabama-based banks such as Regions Financial 
Corporation and Colonial Bancgroup, Inc.  To mitigate that risk, our board of directors and management 
review the entire portfolio on a periodic basis and we internally track and monitor these loans closely.  
On  a  quarterly  basis,  the  portfolio  is  segmented  by  market  area  to  allow  analysis  of  exposure  and  a 
comparison  to  current  inventory  levels  in  these  areas.    While  total  construction  loans  decreased  $52.1 
million in 2010, we increased our allocation slightly within our loan loss reserve for construction loans,
from  $6.3  million  at  the  end  of  2009  to  $6.4  million  at  the  end  of  2010.  Charge-offs  for  construction 
loans increased from $3.3 million for 2009 to $3.5 million for 2010. 

Residential  Real  Estate  Loans.    Our  residential  real  estate  loans  consist  primarily  of  residential 
second  mortgage  loans,  residential  construction  loans  and  traditional  mortgage  lending  for  one-to-four 

11

 
 
family  residences.    We  will  originate  and  maintain  fixed  rate  mortgages  with  long-term  maturity  and 
balloon payments generally not exceeding five years.  The majority of our fixed-rate loans are sold in the 
secondary mortgage market.  All loans are made in accordance with our appraisal policy, with the ratio of 
the  loan  principal  to  the  value  of  collateral  as  established  by  independent  appraisal  generally  not 
exceeding 80%.  Risks associated with these loans are generally less significant than those of other loans 
and  involve  fluctuations  in  the  value  of  real  estate,  bankruptcies,  economic  downturn  and  customer 
financial problems.  Real estate has recently experienced a period of declining prices which negatively 
affects real estate collateralized loans, but this negative effect has to date been more prevalent in regions 
of the United States other than our primary service areas; however, homes in our primary service areas 
may experience significant price declines in the future.  We have not made and do not expect to make 
any Alt-A or subprime loans. 

Consumer Loans   

  We  offer  a  variety  of  loans  to  retail  customers  in  the  communities  we  serve.  Consumer  loans  in 
general  carry  a  moderate  degree  of  risk  compared  to  other  loans.    They  are  generally  more  risky  than 
traditional residential real estate loans but less risky  than commercial loans.  Risk of default is usually 
determined by the well-being of the local economies.  During times of economic stress, there is usually 
some level of job loss both nationally and locally, which directly affects the ability of the consumer to 
repay debt.  Risk on consumer-type loans is generally managed though policy limitations on debt levels 
consumer  borrowers  may  carry  and  limitations  on  loan  terms  and  amounts  depending  upon  collateral 
type.  

Our  consumer  loans  include  home  equity  loans  (open-  and  closed-end);  vehicle  financing;  loans 
secured by deposits; and secured and unsecured personal loans.  These various types of consumer loans 
all carry varying degrees of risk:   

(cid:2)

Loans secured by deposits carry little or no risk.   

(cid:2) Home  equity  lines  carry  additional  risk  because  of  the  increased  difficulty  of  converting  real 
estate  to  cash  in  the  event  of  a  default  and  have  become  particularly  risky  as  housing  prices 
decline, thereby reducing and in some cases eliminating a home owner’s equity relative to their 
primary mortgage.  To date, homes in our primary service areas have not experienced the severe 
price  declines  of  homes  in  other  regions  of  the  United  States;  however,  homes  in  our  service 
areas  have  experienced  some  price  declines  in  the  past  two  years.    Our  current  underwriting 
policy allows home equity lines in amounts less than 90% of current market value.  Although 
this appears high, our historical losses for home equity lines have been less than losses on the 
loan  portfolio  as  a  whole  (21  basis  points  for  the  year  ended  December  31,  2010).    We  also 
require the customer to carry adequate insurance coverage to pay all mortgage debt in full if the 
collateral is destroyed.   

(cid:2) Vehicle financing carries additional risks over loans secured by real estate in that the collateral 
is declining in value over the life of the loan and is mobile.  We manage the risks inherent in 
vehicle  financing  by  matching  the  loan  term  with  the  age  and  remaining  useful  life  of  the 
collateral  to  try  to  ensure  the  customer  always  has  an  equity  position  and  is  never  “upside 
down.”  To protect the collateral, we require the customer to carry insurance showing us as loss 
payee.  We also have a blanket policy that covers us in the event of a lapse in the borrower’s 
coverage and also provides assistance in locating collateral when necessary.   

(cid:2)

Secured personal loans carry additional risks over the other types identified above in that they 
are  generally  smaller  and  made  to  borrowers  with  somewhat  limited  financial  resources  and 
credit  histories.    These  loans  are  secured  by  a  variety  of  collateral  with  varying  degrees  of 
marketability in the event of default.  Risk on these types of loans is managed primarily at the 
underwriting  level  with  strict  adherence  to  debt  to  income  ratio  limitations  and  conservative 
collateral valuations.  Unsecured personal loans carry the greatest degree of risk in the consumer 
portfolio.  Without collateral, we are completely dependent on the commitment of the borrower 
to  repay  and  the  stability  of  the  borrower’s  income  stream.    Again,  primary  risk  management 
occurs at the underwriting stage, with strict adherence to debt-to-income ratios, time in present 
job and in industry and policy guidelines relative to loan size as a percentage of net worth and 
liquid assets. 

12

 
Commitments and Contingencies   

As  of  December  31,  2010,  we  had  commitments  to  extend  credit  beyond  current  fundings  of 
approximately $538.7 million, had issued standby letters of credit in the amount of approximately $47.1 
million, and had commitments for credit card arrangements of approximately $17.6 million.   

Policy for Determining the Loan Loss Allowance 

The allowance for loan losses represents our management’s assessment of the risk associated with 
extending credit and its evaluation of the quality of the loan portfolio.  In calculating the adequacy of the 
loan loss allowance, our management evaluates the following factors: 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

the asset quality of individual loans;  

changes  in  the  national  and  local  economy  and  business  conditions/development,  including 
underwriting standards, collections, and charge-off and recovery practices;  

changes in the nature and volume of the loan portfolio;  

changes in the experience, ability and depth of our lending staff and management;  

changes  in  the  trend  of  the  volume  and  severity  of  past-due  loans  and  classified  loans,  and 
trends in the volume of non-accrual loans, troubled debt restructurings and other modifications, 
as has occurred in the residential mortgage markets and particularly for residential construction 
and development loans;  

possible deterioration in collateral segments or other portfolio concentrations; 

historical  loss  experience  (when  available)  used  for  pools  of  loans  (i.e.  collateral  types, 
borrowers, purposes, etc.); 

changes  in  the  quality  of our  loan  review  system  and  the degree of  oversight by  our board of 
directors; and 

the effect of external factors such as competition and the legal and regulatory requirement on the 
level of estimated credit losses in our current loan portfolio 

These  factors  are  evaluated  monthly,  and  changes  in  the  asset  quality  of  individual  loans  are 

evaluated as needed.  

  We assign all of our loans individual risk grades when they are underwritten.  We have established 
minimum general reserves based on the asset quality grade of the loan.  We also apply general reserve 
factors  based  on  historical  losses,  management’s  experience  and  common  industry  and  regulatory 
guidelines.   

After  a  loan  is  underwritten  and  booked,  it  is  monitored  or  reviewed  by  the  account  officer, 
management,  internal  loan  review,  and  external  loan  review  personnel  during  the  life  of  the  loan.  
Payment  performance  is  monitored  monthly  for  the  entire  loan  portfolio;  account  officers  contact 
customers  during  the  regular  course  of  business  and  may  be  able  to  ascertain  if  weaknesses  are 
developing with the borrower; independent loan consultants perform a review annually; and federal and 
state banking regulators perform annual reviews of the loan portfolio.  If we detect weaknesses that have 
developed  in  an  individual  loan  relationship,  we  downgrade  the  loan  and  assign  higher  reserves  based 
upon management’s assessment of the weaknesses in the loan that may affect full collection of the debt.  
We  have  established  a  policy  to  discontinue  accrual  of  interest  (non-accrual  status)  after  the  loan  has 
become 90 days delinquent as to payment of principal or interest unless the loan is considered to be well 
collateralized and is in actively process of collection. In addition, a loan will be placed on non-accrual 
status  before  it  becomes  90  days  delinquent  if  management  believes  that  the  borrower’s  financial 
condition  is  such  that  the  collection of  interest  or  principal  is  doubtful. Interest previously  accrued but 
uncollected  on  such  loans  is  reversed  and  charged  against  current  income  when  the  receivable  is 
13  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
determined to be uncollectible. Interest income on non-accrual loans is recognized only as received. If a 
loan will not be collected in full, we increase the allowance for loan losses to reflect our management’s 
estimate of any potential exposure or loss.  

Our net loan losses to average total loans decreased to 0.55% for the year ended December 31, 2010 
from  0.60%  for  the  year  ended  December  31,  2009,  up  from  0.41%  for  the  year  ended  December  31, 
2008.  Historical performance, however, is not an indicator of future performance, and our future results 
could differ materially, particularly in the current real estate environment and economic recession.  As of 
December  31,  2010,  we  had  $14.3  million  of  non-accrual  loans,  of  which  81%  are  secured  real  estate 
loans.    We  have  allocated  approximately  $6.4  million  of  our  allowance  for  loan  losses  to  real  estate 
construction, acquisition and development, and lot loans and $5.2 million to commercial and industrial 
loans, and have a total loan loss reserve as of December 31, 2010 allocable to specific loan types of $13.2 
million.  We also currently maintain a general reserve, which is not tied to any particular type of loan, in 
the amount of approximately $4.9 million as of December 31, 2010, resulting in a total loan loss reserve 
of $18.1 million.  Our management believes, based upon historical performance, known factors, overall 
judgment, and regulatory methodologies, that the current methodology used to determine the adequacy of 
the  allowance  for  loan  losses  is  reasonable,  including  after  considering  the  effect  of  the  current 
residential housing market defaults and business failures (particularly of real estate developers) plaguing 
financial institutions in general.  

Our  allowance  for  loan  losses  is  also  subject  to  regulatory  examinations  and  determinations  as  to 
adequacy, which may take into account such factors as the methodology used to calculate the allowance 
for  loan  losses  and  the  size  of  the  allowance  for  loan  losses  in  comparison  to  a  group  of  peer  banks 
identified by the regulators.  During their routine examinations of banks, regulatory agencies may require 
a  bank  to  make  additional  provisions  to  its  allowance  for  loan  losses  when,  in  the  opinion  of  the 
regulators,  credit  evaluations  and  allowance  for  loan  loss  methodology  differ  materially  from  those  of 
management.  

  While  it  is  our  policy  to  charge  off  in  the  current  period  loans  for  which  a  loss  is  considered 
probable,  there  are  additional  risks  of  future  losses  that  cannot  be  quantified  precisely  or  attributed  to 
particular  loans  or  classes  of  loans.    Because  these  risks  include  the  state  of  the  economy,  our 
management’s judgment as to the adequacy of the allowance is necessarily approximate and imprecise.  

Investments

In addition to loans, we make investments in securities, primarily in mortgage-backed securities and 
state  and  municipal  securities.    No  investment  in  any  of  those  instruments  will  exceed  any  applicable 
limitation imposed by law or regulation.  Our board of directors reviews the investment portfolio on an 
ongoing  basis  in  order  to  ensure  that  the  investments  conform  to  the  policy  as  set  by  the  board  of 
directors.  Our investment policy provides that no more than 50% of our total investment portfolio may 
be composed of municipal securities. 

All  securities  held  are  traded  in  liquid  markets,  and  we  have  no  auction-rate  securities.    As  of 
December  31,  2010,  we  owned  certain  restricted  securities  of  the  Federal  Home  Loan  Bank  with  an 
aggregate book value of $3.3 million and certain restricted securities of First National Bankers Bank in 
which we invested $250,000.  Neither of these securities had contractual maturities or quoted fair values, 
and  no  ready  market  exists  for  either  of  these  securities.    We  had  no  investments  in  any  one  security, 
restricted or liquid, in excess of 10% of our stockholders’ equity at December 31, 2010. 

Deposit Services  

We seek to establish solid core deposits, including checking accounts, money market accounts, 
savings  accounts  and  a  variety  of  certificates  of  deposit  and  IRA  accounts.    We  currently  have  no 
brokered deposits.  To attract deposits, the Company employs an aggressive marketing plan throughout 
its service areas that features a broad product line and competitive services.  The primary sources of core 
deposits  are  residents  of,  and  businesses  and  their  employees  located  in,  our  market  areas.    We  have 
obtained  deposits  primarily  through  personal  solicitation  by  our  officers  and  directors,  through 
reinvestment  in  the  community,  and  through  our  stockholders,  who  have  been  a  substantial  source  of 
deposits and referrals.  We make deposit services accessible to customers by offering direct deposit, wire 
transfer,  night  depository,  banking  by  mail  and  remote  capture  for  non-cash  items.    The  Bank  is  a 

14

 
 
 
 
 
member  of  the  FDIC,  and  thus  our  deposits  are  FDIC-insured.    With  regard  to  noninterest-bearing 
transaction  accounts,  the  Bank  opted  into  the  Temporary  Liquidity  Guarantee  Program  by  which  the 
FDIC guaranteed noninterest-bearing deposit transaction accounts and NOW accounts with interest rates 
less  than  or  equal  to  0.50%  through  June  30,  2010  (which  was  later  extended  to  December  31,  2010), 
with the exception of NOW accounts, which were only covered if interest rates paid were less than or 
equal  to  0.25%.    Under  Section  343  of  the  Dodd-Frank  Wall  Street  Reform  and  Consumer  Protection 
Act, the FDIC is required to provide full deposit insurance coverage for noninterest-bearing transaction 
accounts  for  a  two-year  period  beginning  December  31,  2010.    This  section  applies  to  all  insured 
depository  institutions  and,  unlike  under  the  Temporary  Liquidity  Guarantee  Program,  no  opt-outs  are 
permitted and low-interest NOW accounts are not covered. 

The scheduled maturities of time deposits at December 31, 2010 are as follows: 

Maturity 

Three months or less 
Over three through six months 
Over six months through one year 
Over one year 

Total 

Other Banking Services 

$100,000 or 
more 

$ 

$ 

46,891 
38,519 
55,112 
82,384 
222,906 

Less than 
$100,000 

Total 

(Dollars in Thousands) 

$ 

$ 

15,939 
7,869 
14,654 
17,121 
55,583 

$ 

$ 

62,830 
46,388 
69,766 
99,505 
278,489 

Given client demand for increased convenience and account access, we offer a range of products and 
services,  including  24-hour  telephone  banking,  direct  deposit,  Internet  banking,  traveler’s  checks,  safe 
deposit boxes, attorney trust accounts and automatic account transfers.  We also participate in a shared 
network  of  automated  teller  machines  and  a  debit  card  system  that  our  customers  are  able  to  use 
throughout Alabama and in other states and, in certain accounts subject to certain conditions, we rebate 
to the customer the ATM fees automatically after each business day.  Additionally, we offer Visa® credit 
card services through a correspondent bank as our agent. 

Asset, Liability and Risk Management 

  We manage our assets and liabilities with the aim of providing an optimum and stable net interest 
margin,  a  profitable  after-tax  return  on  assets  and  return  on  equity,  and  adequate  liquidity.    These 
management functions are conducted within the framework of written loan and investment policies.  To 
monitor and manage the interest rate margin and related interest rate risk, we have established policies 
and procedures to monitor and report on interest rate risk, devise strategies to manage interest rate risk, 
monitor loan originations and deposit activity and approve all pricing strategies.  We attempt to maintain 
a  balanced  position  between  rate-sensitive  assets  and  rate-sensitive  liabilities.    Specifically,  we  chart 
assets  and  liabilities  on  a  matrix  by  maturity,  effective  duration,  and  interest  adjustment  period,  and 
endeavor to manage any gaps in maturity ranges. 

Seasonality and Cycles 

  We do not consider our commercial banking business to be seasonal. 

Employees 

  We had 170 full-time equivalent employees as of December 31, 2010.  We consider our employee 
relations to be good, and we have no collective bargaining agreements with any employees. 

Supervision and Regulation 

Both  we  and  the  Bank  are  subject  to  extensive  state  and  federal  banking  regulations  that  impose 
restrictions on and provide for general regulatory oversight of our operations. These regulations require 
compliance with various consumer protection provisions applicable to lending, deposits, brokerage and 
fiduciary activities. These guidelines also impose capital adequacy requirements and restrict our ability to 
repurchase  stock  or  receive  dividends  from  the  Bank.      These  laws  generally  are  intended  to  protect 

15  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
depositors  and  not  stockholders.    The  following  discussion  describes  the  material  elements  of  the 
regulatory framework that applies to us.  

Bank Holding Company Regulation  

Since we own all of the capital stock of the Bank, we are a bank holding company under the federal 
Bank  Holding  Company  Act  of  1956  (the  “BHC  Act”).    As  a  result,  we  are  primarily  subject  to  the 
supervision, examination and reporting requirements of the BHC Act and the regulations of the Board of 
Governors of the Federal Reserve System (the “Federal Reserve”).  

Acquisition of Banks 

The BHC Act requires every bank holding company to obtain the Federal Reserve’s prior approval 

before:  

(cid:2)

(cid:2)

acquiring direct or indirect ownership or control of any voting shares of any bank if, after the 
acquisition, the bank holding company will, directly or indirectly, own or control more than 5% 
of the bank’s voting shares;  

acquiring all or substantially all of the assets of any bank; or  

(cid:2) merging or consolidating with any other bank holding company.  

Additionally,  the  BHC  Act  provides  that  the  Federal  Reserve  may  not  approve  any  of  these 
transactions  if  such  transaction  would  result  in  or  tend  to  create  a  monopoly  or  substantially  lessen 
competition  or  otherwise  function  as  a  restraint  of  trade,  unless  the  anti-competitive  effects  of  the 
proposed transaction are clearly outweighed by the public interest in meeting the convenience and needs 
of  the  community  to  be  served.    The  Federal  Reserve  is  also  required  to  consider  the  financial  and 
managerial resources and future prospects of the bank holding companies and banks concerned and the 
convenience and needs of the community to be served.  The Federal Reserve’s consideration of financial 
resources generally focuses on capital adequacy, which is discussed below.  

Under  the  BHC  Act,  if  adequately  capitalized  and  adequately  managed,  we  or  any  other  bank 
holding company located in Alabama may purchase a bank located outside of Alabama.  Conversely, an 
adequately capitalized and adequately managed bank holding company located outside of Alabama may 
purchase  a  bank  located  inside  Alabama.    In  each  case,  however,  restrictions  may  be  placed  on  the 
acquisition  of  a  bank  that  has  only  been  in  existence  for  a  limited  amount  of  time  or  will  result  in 
specified concentrations of deposits. 

Change in Bank Control. 

Subject  to  various  exceptions,  the  BHC  Act  and  the  Change  in  Bank  Control  Act,  together  with 
related  regulations,  require  Federal  Reserve  approval  prior  to  any  person’s  or  company’s  acquiring 
“control”  of  a  bank  holding  company.    Under  a  rebuttable  presumption  established  by  the  Federal 
Reserve,  the  acquisition  of  10%  or  more  of  a  class  of  voting  stock  of  a  bank  holding company  with  a 
class of securities registered under Section 12 of the Exchange Act would, under the circumstances set 
forth in the presumption, constitute acquisition of control of the bank holding company. In addition, any 
person or group of persons must obtain the approval of the Federal Reserve under the BHC Act before 
acquiring  25%  (5%  in  the  case  of  an  acquirer  that  is  already  a  bank  holding  company)  or  more  of  the 
outstanding common stock of a bank holding company, or otherwise obtaining control or a “controlling 
influence” over the bank holding company.

Permitted Activities 

Under the BHC Act, a bank holding company is generally permitted to engage in or acquire direct or 
indirect control of more than 5% of the voting shares of any company engaged in the following activities:  

(cid:2)

banking or managing or controlling banks; and  

16

 
 
 
 
 
 
 
(cid:2)

any activity that the Federal Reserve determines to be so closely related to banking as to be a 
proper incident to the business of banking.  

Activities that the Federal Reserve has found to be so  closely related to banking as to be a proper 

incident to the business of banking include:  

(cid:2)

factoring accounts receivable;  

(cid:2) making, acquiring, brokering or servicing loans and usual related activities;  

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

leasing personal or real property;  

operating a non-bank depository institution, such as a savings association;  

trust company functions;  

financial and investment advisory activities;  

discount securities brokerage activities;  

underwriting and dealing in government obligations and money market instruments;  

providing specified management consulting and counseling activities;  

performing selected data processing services and support services;  

acting  as  an  agent  or  broker  in  selling  credit  life  insurance  and  other  types  of  insurance  in 
connection with credit transactions; and  

performing selected insurance underwriting activities.  

Despite prior approval, the Federal Reserve may order a bank holding company or its subsidiaries to 
terminate  any of  these  activities  or  to  terminate  its  ownership  or  control  of  any  subsidiary  when  it  has 
reasonable  cause  to  believe  that  the  bank  holding  company’s  continued  ownership,  activity  or  control 
constitutes  a  serious  risk  to  the  financial  safety,  soundness,  or  stability  of  it  or  any  of  its  bank 
subsidiaries.  

In addition to the permissible bank holding company activities listed above, a bank holding company 
may qualify and elect to become a financial holding company, permitting the bank holding company to 
engage in activities that are financial in nature or incidental or complementary to financial activity.  The 
BHC Act expressly lists the following activities as financial in nature:  

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

lending, trust and other banking activities;  

insuring, guaranteeing, or indemnifying against loss or harm, or providing and issuing annuities, 
and acting as principal, agent, or broker for these purposes, in any state;  

providing financial, investment, or advisory services;  

issuing or selling instruments representing interests in pools of assets permissible for a bank to 
hold directly;  

underwriting, dealing in or making a market in securities;  

other  activities  that  the  Federal  Reserve  may  determine  to  be  so  closely  related  to  banking  or 
managing or controlling banks as to be a proper incident to managing or controlling banks;  

foreign activities permitted outside of the United States if the Federal Reserve has determined 
them to be usual in connection with banking operations abroad;  

17

 
 
(cid:2) merchant banking through securities or insurance affiliates; and  

(cid:2)

insurance company portfolio investments.  

For  us  to  qualify  to  become  a  financial  holding  company,  the  Bank  and  any  other  depository 
institution  subsidiary  of  ours  must  be  well-capitalized  and  well-managed  and  must  have  a  Community 
Reinvestment Act rating of at least “satisfactory”.  Additionally, we must file an election with the Federal 
Reserve  to  become  a  financial  holding  company  and  must  provide  the  Federal  Reserve  with  30  days’ 
written  notice  prior  to  engaging  in  a  permitted  financial  activity.    We  have  not  elected  to  become  a 
financial holding company at this time.  

Support of Subsidiary Institutions 

Under Federal Reserve policy, we are expected to act as a source of financial strength for the Bank 
and to commit resources to support the Bank.  This support may be required at times when we might not 
be inclined to provide it in the absence of this policy.  In addition, any capital loans made by us to the 
Bank will be repaid in full.  In the unlikely event of our bankruptcy, any commitment by us to a federal 
bank regulatory agency to maintain the capital of the Bank will be assumed by the bankruptcy trustee and 
entitled to a priority of payment.  

Bank Regulation and Supervision

The Bank is subject to extensive state and federal banking regulations that impose restrictions on and 
provide for general regulatory oversight of our operations.  These laws are generally intended to protect 
depositors  and  not  stockholders.    The  following  discussion  describes  the  material  elements  of  the 
regulatory framework that applies to the Bank.  

Since  the  Bank  is  a  commercial  bank  chartered  under  the  laws  of  the  State  of  Alabama,  it  is 
primarily  subject  to  the  supervision,  examination  and  reporting  requirements  of  the  FDIC  and  the 
Alabama  Department  of  Banking  (the  “Alabama  Banking  Department”).    The  FDIC  and  the  Alabama 
Banking  Department  regularly  examine  the  Bank’s  operations  and  have  the  authority  to  approve  or 
disapprove  mergers,  the  establishment  of  branches  and  similar  corporate  actions.    Both  regulatory 
agencies  have  the  power  to  prevent  the  development  or  continuance  of  unsafe  or  unsound  banking 
practices  or  other  violations  of  law.    Additionally,  the  Bank’s  deposits  are  insured  by  the  FDIC  to  the 
maximum extent provided by law.  The Bank is also subject to numerous state and federal statutes and 
regulations that affect its business, activities and operations.  

Branching 

Under  current  Alabama  law,  the  Bank  may  open  branch offices  throughout  Alabama  with  the 
prior  approval  of  the  Alabama  Banking  Department.    In  addition,  with  prior  regulatory  approval,  the 
Bank  may  acquire  branches  of  existing  banks  located  in  Alabama.    While  prior  law  imposed  various 
limits on the ability of banks to establish new branches in states other than their home state, the Dodd-
Frank  Wall  Street  Reform  and  Consumer  Protection  Act  allows  a  bank  to  branch  into  a  new  state  by 
acquiring  a  branch  of  an  existing  institution  or  by  setting  up  a  new  branch,  without  merging  with  an 
existing institution in the target state, if, under the laws of the state in which the branch is to be located, a 
state bank chartered by that state would be permitted to establish the branch.  This makes it much simpler 
for banks to open de novo branches in other states. We are in the process of seeking to obtain necessary 
regulatory approvals to open our planned Pensacola branch using this new mechanism.  

Prompt Corrective Action 

The  Federal  Deposit  Insurance  Corporation  Improvement  Act  of  1991  establishes  a  system  of 
“prompt corrective action” to resolve the problems of undercapitalized financial institutions.  Under this 
system,  the  federal  banking  regulators  have  established  five  capital  categories  (well  capitalized, 
adequately  capitalized,  undercapitalized,  significantly  undercapitalized  and  critically  undercapitalized) 
into which all institutions are placed.  The federal banking agencies have also specified by regulation the 
relevant capital levels for each of the other categories.  At December 31, 2010, the Bank qualified for the 
well-capitalized category.

18

 
 
 
 
 
 
 
Federal  banking  regulators  are  required  to  take  various  mandatory  supervisory  actions  and  are 
authorized  to  take  other  discretionary  actions  with  respect  to  institutions  in  the  three  undercapitalized 
categories.    The  severity  of  the  action  depends  upon  the  capital  category  in  which  the  institution  is 
placed.    Generally,  subject  to  a  narrow  exception,  the  banking  regulator  must  appoint  a  receiver  or 
conservator for an institution that is critically undercapitalized.  

An  institution  that  is  categorized  as  undercapitalized,  significantly  undercapitalized,  or  critically 
undercapitalized  is  required  to  submit  an  acceptable  capital  restoration  plan  to  its  appropriate  federal 
banking agency.  A bank holding company must guarantee that a subsidiary depository institution meets 
its capital restoration plan, subject to various limitations.  The controlling holding company’s obligation 
to  fund  a  capital  restoration  plan  is  limited  to  the  lesser  of  (i)  5%  of  an  undercapitalized  subsidiary’s 
assets  at  the  time  it  became  undercapitalized  and  (ii)  the  amount  required  to  meet  regulatory  capital 
requirements.    An  undercapitalized  institution  is  also  generally  prohibited  from  increasing  its  average 
total  assets,  making  acquisitions,  establishing  any  branches  or  engaging  in  any  new  line  of  business, 
except under an accepted capital restoration plan or with FDIC approval.  The regulations also establish 
procedures for downgrading an institution to a lower capital category based on supervisory factors other 
than capital.  

FDIC Insurance Assessments 

The FDIC has adopted a risk-based assessment system for insured depository institutions that takes 
into account the risks attributable to different categories and concentrations of assets and liabilities.  The 
system  assigns  an  institution  to  one  of  three  capital  categories:  (1)  well  capitalized;  (2)  adequately 
capitalized;  and  (3)  undercapitalized.    These  three  categories  are  substantially  similar  to  the  prompt 
corrective action categories described above, with the “undercapitalized” category including institutions 
that  are  undercapitalized,  significantly  undercapitalized,  and  critically  undercapitalized  for  prompt 
corrective action purposes.  The FDIC also assigns an institution to one of three supervisory subgroups 
based  on  a  supervisory  evaluation  that  the  institution’s primary  federal  regulator provides  to  the FDIC 
and information that the FDIC determines to be relevant to the institution’s financial condition and the 
risk posed to the deposit insurance funds.  Currently, annual deposit insurance assessments range from 
$.07 to $.77 per $100 of assessable deposits, depending on the institution’s capital group and supervisory 
subgroup.    This  assessment  rate  is  adjusted  quarterly,  and  our  rate  has  been  set  at  $.0347,  or  $.1388 
annually, per $100 of deposits for the fourth quarter of 2010.  

As part of the Deposit Insurance Fund Restoration Plan adopted by the FDIC in October 2008, the 
FDIC adopted the final rule modifying risk-based assessment system in February 2009. The final rule set 
initial base assessment rates between 12 and 45 basis points beginning April 1, 2009.  The FDIC imposed 
an  emergency  special  assessment  on  June  30,  2009,  which  was  collected  on  September  30,  2009.    In 
addition, in September 2009, the FDIC adopted a final rule requiring prepayment of 13 quarters of FDIC 
premiums on December 30, 2009.  Our required prepayment aggregated $8.1 million in December 2009. 

The FDIC also imposes Financing Corporation (“FICO”) assessments to help pay the $780 million 
in annual interest payments on the $8 billion of bonds issued in the late 1980s as part of the government 
rescue of the thrift industry.  For the fourth quarter of 2010, the FICO assessment is equal to $.0102 cents 
per $100 in assessable deposits.  These assessments will continue until the bonds mature in 2019. 

The FDIC may terminate its insurance of deposits of a bank if it finds that the bank has engaged in 
unsafe or unsound practices, is in an unsafe or unsound condition to continue operations, or has violated 
any applicable law, regulation, rule, order or condition imposed by the FDIC.  Under the Federal Deposit 
Insurance  Act,  an  FDIC-insured  depository  institution  can  be  held  liable  for  any  loss  incurred  by,  or 
reasonably  expected,  to  be  incurred  by,  the  FDIC  in  connection  with  (1)  the  default  of  a  commonly 
controlled  FDIC-insured  depository  institution  or  (2)  any  assistance  provided  by  the  FDIC  to  any 
commonly  controlled  FDIC-insured  depository  institution  “in  danger  of  default.”  “Default”  is  defined 
generally as the appointment of a conservator or receiver, and “in danger of default” is defined generally 
as  the  existence  of  certain  conditions  indicating  that  a  default  is  likely  to  occur  in  the  absence  of 
regulatory assistance.  The FDIC’s claim for damage is superior to claims of stockholders of the insured 
depository  institution  but  is  subordinate  to  claims  of  depositors,  secured  creditors,  and  holders  of 
subordinated debt (other than affiliates) of the commonly controlled insured depository institution. 

19

 
 
 
 
 
 
In  October  2008,  the  FDIC  inaugurated  the  Temporary  Liquidity  Guarantee  Program  (“TLG 
Program”).  The TLG Program consists of two basic components: (1) a guarantee of newly issued senior 
unsecured debt of banks, thrifts, and certain holding companies; and (2) a full guarantee of non-interest 
bearing  deposit  transaction  accounts.    We  opted  into  the  transaction  account  guarantee  portion  of  the 
TLG  Program,  which  will  insure  all  balances  in  non-interest  bearing  transaction  accounts  and  NOW 
accounts with interest rates less than or equal to 0.50% through June 30, 2010 (which was later extended 
to December 31, 2010), with the exception of NOW accounts, which were only covered if interest rates 
paid were less than or equal to 0.25%.  The FDIC premiums paid by the Bank increased by the amount of 
assessment charged on the balances in such accounts that are in excess of the maximum insured balances 
under normal FDIC coverage.  We opted out of the senior unsecured debt guarantee portion of the TLG 
Program. 

Community Reinvestment Act 

The  Community  Reinvestment  Act  (“CRA”)  requires  that,  in  connection  with  examinations  of 
financial institutions within their respective jurisdictions, the Federal Reserve or the FDIC will evaluate 
the record of each financial institution in meeting the credit needs of its local community, including low 
and  moderate-income  neighborhoods.    These  factors  are  also  considered  in  evaluating  mergers, 
acquisitions, and applications to open an office or facility.  Failure to adequately meet these criteria could 
impose additional requirements and limitations on the Bank. Additionally, we must publicly disclose the 
terms of various CRA-related agreements.  

Other Regulations 

Interest and other charges collected or contracted for by the Bank are subject to state usury laws and 

federal laws concerning interest rates.  

Federal Laws Applicable to Credit Transactions 

The Bank’s loan operations are subject to federal laws applicable to credit transactions, including: 

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

the Federal Truth-In-Lending Act, governing disclosures of credit terms to consumer borrowers;  

the  Home  Mortgage  Disclosure  Act  of  1975,  requiring  financial  institutions  to  provide 
information to enable the public and public officials to determine whether a financial institution 
is fulfilling its obligation to help meet the housing needs of the community it serves;  

the Equal Credit Opportunity Act, prohibiting discrimination on the basis of race, creed or other 
prohibited factors in extending credit;  

the Fair Credit Reporting Act of 1978, governing the use and provisions of information to credit 
reporting agencies;  

the Fair Debt Collection Act, governing the manner in which consumer debts may be collected 
by collection agencies;  

the Service Members’ Civil Relief Act, which amended the Soldiers’ and Sailors’ Civil Relief 
Act  of  1940,  governing  the  repayment  terms  of,  and  property  rights  underlying,  secured 
obligations of persons in military service; and  

Rules  and  regulations  of  the  various  federal  agencies  charged  with  the  responsibility  of 
implementing these federal laws.  

Federal Laws Applicable to Deposit Transactions 

The deposit operations of the Bank are subject to:  

(cid:2)

the  Right  to  Financial  Privacy  Act,  which  imposes  a  duty  to  maintain  confidentiality  of 
consumer  financial  records  and  prescribes  procedures  for  complying  with  administrative 
subpoenas of financial records; and  

20

 
 
 
 
 
(cid:2)

the Electronic Funds Transfer Act and Regulation E issued by the Federal Reserve to implement 
that  act,  which  govern  automatic  deposits  to  and  withdrawals  from  deposit  accounts  and 
customers’  rights  and  liabilities  arising  from  the  use  of  automated  teller  machines  and  other 
electronic banking services.  

Capital Adequacy 

  We  and  the  Bank  are  required  to  comply  with  the  capital  adequacy  standards  established  by  the 
Federal  Reserve  (in  the  case  of  the  holding  company)  and  the  FDIC  (in  the  case  of  the  Bank).    The 
Federal  Reserve  has  established  a  risk-based  and  a  leverage  measure  of  capital  adequacy  for  bank 
holding companies.  The Bank is also subject to risk-based and leverage capital requirements adopted by 
the  FDIC,  which  are  substantially  similar  to  those  adopted  by  the  Federal  Reserve  for  bank  holding 
companies.  

The risk-based capital standards are designed to make regulatory capital requirements more sensitive 
to differences in risk profiles among banks and bank holding companies, to account for off-balance-sheet 
exposure,  and  to  minimize  disincentives  for  holding  liquid  assets.    Assets  and  off-balance-sheet  items, 
such as letters of credit and unfunded loan commitments, are assigned to broad risk categories, each with 
appropriate  risk  weights.    The  resulting  capital  ratios  represent  capital  as  a  percentage  of  total  risk-
weighted assets and off-balance-sheet items.  

The  minimum  guideline  for  the  ratio  of  total  capital  to  risk-weighted  assets  is  8%.    Total  capital 
consists  of  two  components,  Tier  1  Capital  and  Tier  2  Capital.  Tier  1  Capital  generally  consists  of 
common  stock,  minority  interests  in  the  equity  accounts  of  consolidated  subsidiaries,  noncumulative 
perpetual preferred stock, and a limited amount of qualifying cumulative perpetual preferred stock, less 
goodwill  and other  specified  intangible  assets.    Tier  1  Capital  must  equal  at  least  4%  of risk-weighted 
assets.  Tier 2 Capital generally consists of subordinated debt, other preferred stock, and a limited amount 
of  loan  loss  reserves.    The  total  amount  of  Tier  2  Capital  is  limited  to  100%  of  Tier  1  Capital.    At 
December 31, 2010, our consolidated ratio of total capital to risk-weighted assets was 11.82%, and our 
ratio of Tier 1 Capital to risk-weighted assets was 10.22%.  

In addition, the Federal Reserve has established minimum leverage ratio guidelines for bank holding 
companies.    These  guidelines  provide  for  a  minimum  ratio  of  Tier  1  Capital  to  average  assets,  less 
goodwill  and  other  specified  intangible  assets,  of  3%  for  bank  holding  companies  that  meet  specified 
criteria,  including  having  the  highest  regulatory  rating  and  implementing  the  Federal  Reserve’s  risk-
based  capital  measure  for  market  risk.    All  other  bank  holding  companies  generally  are  required  to 
maintain  a  leverage  ratio  of  at  least  4%.    At  December  31,  2010,  our  leverage  ratio  was  7.77%.    The 
guidelines also provide that bank holding companies experiencing internal growth or making acquisitions 
will be expected to maintain strong capital positions substantially above the minimum supervisory levels 
without  reliance  on  intangible  assets.    The  Federal  Reserve  considers  the  leverage  ratio  and  other 
indicators of capital strength in evaluating proposals for expansion or new activities.  

Failure  to  meet  capital  guidelines  could  subject  a  bank  or  bank  holding  company  to  a  variety  of 
enforcement remedies, including issuance of a capital directive, the termination of deposit insurance by 
the FDIC, a prohibition on accepting brokered deposits, and certain other restrictions on its business.  As 
described  above,  significant  additional  restrictions  can  be  imposed  on  FDIC-insured  depository 
institutions that fail to meet applicable capital requirements.  

As of December 31, 2010, the Bank’s most recent notification from the FDIC categorized the Bank 
as well-capitalized under the regulatory framework for prompt corrective action.  To remain categorized 
as  well-capitalized,  the  Bank  must  maintain  minimum  total  risk-based,  Tier  1  risk-based,  and  Tier  1 
leverage  ratios  as  disclosed  in  the  table  below.    Our  management  believes  that  the  Bank  is  well-
capitalized under the prompt corrective action provisions as of December 31, 2010. 

21

 
 
 
 
 
As of December 31, 2010: 
Total Capital to Risk-Weighted Assets: 
     Consolidated 
     ServisFirst Bank 
Tier 1 Capital to Risk Weighted Assets: 

 Consolidated 
      ServisFirst Bank 
Tier 1 Capital to Average Assets: 
      Consolidated 
      ServisFirst Bank 

Actual 

Amount 

Ratio 

For Capital Adequacy 
Purposes 

Ratio 
Amount 
(Dollars in Thousands) 

To Be Well-Capitalized 
Under Prompt Corrective 
Action Provisions 

Amount 

Ratio 

$ 166,850 
 166,721  

11.82% 
     11.81% 

 144,263  
 144,117  

 144,263  
 144,117  

10.22% 
10.20% 

7.77% 
   7.77%   

$ 112,927 
   112,978 

     56,464 
     56,489 

     74,266 
     74,236 

8.00 % 
8.00 % 

4.00 % 
4.00 % 

4.00 % 
4.00 % 

N/A 
$ 141,222 

     N/A 
     84,733 

     N/A 
     92,795 

N/A 
10.00 % 

N/A 
6.00 % 

N/A 
   5.00 % 

Potential Changes in Capital Adequacy Requirements 

On  December 15,  2010,  the  Basel  Committee  on  Banking  Supervision,  a  group  representing  the 
central  banking  authorities  of  27  nations  that  formulates  recommendations  on  banking  supervisory 
policy,  released  its  final  framework  for  strengthening  international  capital  and  liquidity  regulation, 
known  as  “Basel  III”.    Although  the  Basel III  framework  is  not  directly  binding  on  the  U.S. bank 
regulatory agencies, it has been predicted that the regulatory agencies will likely implement changes to 
the  capital  adequacy  standards  applicable  to  the  insured  depository  institutions  and  their  holding 
companies in light of Basel III.  When fully phased in on January 1, 2019, Basel III will require banks to 
maintain the following new standards and introduces a new capital measure “Common Equity Tier 1”, or 
“CET1”.  Basel III  increases  the  CET1  to  risk-weighted  assets  to  4.5%,  and  introduces  a  capital 
conservation buffer of  an  additional  2.5% of  common  equity  to  risk-weighted  assets,  raising  the  target 
CET1 to risk-weighted assets ratio to 7%. It requires banks to maintain a minimum ratio of Tier 1 capital 
to risk weighted assets of at least 6.0%, plus the capital conservation buffer effectively resulting in Tier 1 
capital  ratio  of  8.5%.  Basel III  increases  the  minimum  total  capital  ratio  to  8.0%  plus  the  capital 
conservation buffer, increasing the minimum total capital ratio to 10.5%. Basel III also introduces a non-
risk adjusted tier 1 leverage ratio of 3%, based on a measure of total exposure rather than total assets, and 
new liquidity standards. The Basel III capital and liquidity standards will be phased in over a multi-year 
period, but the implementation of the new framework will commence January 1, 2013. On that date, to 
the  extent  the  Basel  III  standards  are  adopted  by  the  applicable  regulatory  agencies,  banks  will  be 
required to meet the following minimum capital ratios: 3.5% CET1 to risk-weighted assets, 4.5% Tier 1 
capital to risk-weighted assets and 8.0% total capital to risk-weighted assets.  

Payment of Dividends 

  We  are  a  legal  entity  separate  and  distinct  from  the  Bank.    Our  principal  source  of  cash  flow, 
including cash flow to pay dividends to our stockholders, is dividends the Bank pays to us as the Bank’s 
sole stockholder.  Statutory and regulatory limitations apply to the Bank’s payment of dividends to us as 
well as to our payment of dividends to our stockholders.  The policy of the Federal Reserve that a bank 
holding company should serve as a source of strength to its subsidiary banks also results in the position 
of the Federal Reserve that a bank holding company should not maintain a level of cash dividends to its 
stockholders that places undue pressure on the capital of its bank subsidiaries or that can be funded only 
through  additional borrowings  or  other  arrangements  that  may  undermine  the bank holding  company’s 
ability to serve as such a source of strength.  Our ability to pay dividends is also subject to the provisions 
of Delaware corporate law. 

The Alabama Banking Department also regulates the Bank’s dividend payments and must approve 
any dividends that would exceed 50% of the Bank’s net income for the prior year.  Under Alabama law, a 
state-chartered bank may not pay a dividend in excess of 90% of its net earnings until the bank’s surplus 
is equal to at least 20% of its capital.  As of December 31, 2010, the Bank’s surplus was equal to 54.0% 
of  the  Bank’s  capital.    The  Bank  is  also  required  by  Alabama  law  to  obtain  the  prior  approval  of  the 
Superintendent of Banks (the “Superintendent”) for its payment of dividends if the total of all dividends 
declared by the Bank in any calendar year will exceed the total of (1) the Bank’s net earnings (as defined 
by statute) for that year, plus (2) its retained net earnings for the preceding two years, less any required 
transfers to surplus.  Based on this, the Bank would be limited to paying $39.1 million in dividends as of 

22  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 2010.  In addition, no dividends, withdrawals or transfers may be made from the Bank’s 
surplus without the prior written approval of the Superintendent. 

The  Bank’s  payment  of  dividends  may  also  be  affected  or  limited  by  other  factors,  such  as  the 
requirement  to  maintain  adequate  capital  above  regulatory  guidelines.    The  federal  banking  agencies 
have indicated that paying dividends that deplete a depository institution’s capital base to an inadequate 
level would be an unsafe and unsound banking practice.  Under the FDIC Improvement Act of 1991, a 
depository institution may not pay any dividends if payment would cause it to become undercapitalized 
or  if  it  already  is  undercapitalized.  Moreover,  the  federal  agencies  have  issued  policy  statements  that 
provide  that  bank  holding  companies  and  insured  banks  should  generally  only  pay  dividends  out  of 
current operating earnings.  If, in the opinion of the federal banking regulators, the Bank were engaged in 
or about to engage in an unsafe or unsound practice, the federal banking regulators could require, after 
notice and a hearing, that the Bank stop or refrain from engaging in the questioned practice. 

  We  have  never  paid  any  dividends  and  we  do  not  plan  to  pay  dividends  in  the  near  future.    We 
anticipate that our earnings, if any, will be held for purposes of enhancing our capital. 

Restrictions on Transactions with Affiliates 

  We are subject to Section 23A of the Federal Reserve Act, which places limits on the amount of:   

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

a bank’s loans or extensions of credit to affiliates;  

a bank’s investment in affiliates;  

assets a bank may purchase from affiliates, except for real and personal property exempted by 
the Federal Reserve;  

loans or extensions of credit made by a bank to third parties collateralized by the securities or 
obligations of affiliates; and  

a bank’s guarantee, acceptance or letter of credit issued on behalf of an affiliate.  

The total amount of the above transactions is limited in amount, as to any one affiliate, to 10% of a 
bank’s capital and surplus and, as to all affiliates combined, to 20% of a bank’s capital and surplus.  In 
addition to the limitation on the amount of these transactions, each of the above transactions must also 
meet  specified  collateral  requirements.    The  Bank  must  also  comply  with  other  provisions  designed  to 
avoid the taking of low-quality assets.  

  We are also subject to Section 23B of the Federal Reserve Act, which, among other things, prohibits 
an institution from engaging in the above transactions with affiliates unless the transactions are on terms 
substantially the same, or at least as favorable to the institution or its subsidiaries, as those prevailing at 
the time for comparable transactions with nonaffiliated companies.  

The  Bank  is  also  subject  to  restrictions  on  extensions  of  credit  to  its  executive  officers,  directors, 
principal  shareholders  and  their  related  interests.    These  extensions  of  credit  (1)  must  be  made  on 
substantially  the  same  terms,  including  interest  rates  and  collateral,  as  those  prevailing  at  the  time  for 
comparable  transactions  with  third  parties  and  (2)  must  not  involve  more  than  the  normal  risk  of 
repayment  or  present  other  unfavorable  features.    There  is  also  an  aggregate  limitation  on  all  loans  to 
insiders and their related interests.  These loans cannot exceed the institution’s total unimpaired capital 
and  surplus,  and  the  FDIC  may  determine  that  a  lesser  amount  is  appropriate.    Insiders  are  subject  to 
enforcement actions for knowingly accepting loans in violation of applicable restrictions.  Alabama state 
banking laws also have similar provisions. 

Privacy

Financial institutions are required to disclose their policies for collecting and protecting confidential 
information.    Customers  generally  may  prevent  financial  institutions  from  sharing  nonpublic  personal 
financial  information  with  nonaffiliated  third  parties  except  under  narrow  circumstances,  such  as  the 
processing  of  transactions  requested  by  the  consumer  or  when  the  financial  institution  is  jointly 
23

 
 
 
 
sponsoring  a  product  or  service  with  a  nonaffiliated  third  party.    Additionally,  financial  institutions 
generally  may  not  disclose  consumer  account  numbers  to  any  nonaffiliated  third  party  for  use  in 
telemarketing, direct mail marketing or other marketing to consumers.  

Consumer Credit Reporting 

On December 4, 2003, President Bush signed the Fair and Accurate Credit Transactions Act, which 
amended  the  federal  Fair  Credit  Reporting  Act  (the  “FCRA”).    These  amendments  to  the  FCRA  (the 
“FCRA Amendments”) became effective in 2004.  

The FCRA Amendments include, among other things:  

(cid:2)

(cid:2)

(cid:2)

requirements  for  financial  institutions  to  develop  policies  and  procedures  to  identify  potential 
identity theft and, upon the request of a consumer, place a fraud alert in the consumer’s credit 
file stating that the consumer may be the victim of identity theft or other fraud;  

for  entities  that  furnish  information  to  consumer  reporting  agencies  (which  would  include  the 
Bank), requirements to implement procedures and policies regarding the accuracy and integrity 
of  the  furnished  information  and  regarding  the  correction  of  previously  furnished  information 
that is later determined to be inaccurate; and  

a requirement for mortgage lenders to disclose credit scores to consumers.  

The  FCRA  Amendments  also  prohibit  a  business  that  receives  consumer  information  from  an 
affiliate from using that information for marketing purposes unless the consumer is first provided a notice 
and  an  opportunity  to  direct  the  business  not  to  use  the  information  for  such  marketing  purposes  (the 
“opt-out”),  subject  to  certain  exceptions.    We  do  not  share  consumer  information  between  us  and  the 
Bank for marketing purposes, except as allowed under exceptions to the notice and opt-out requirements.  
Because we do not share consumer information between us and the Bank, the limitations on sharing of 
information for marketing purposes do not have a significant impact on us.  

Anti-Terrorism and Money Laundering Legislation 

The  Bank  is  subject  to  the  Uniting  and  Strengthening  America  by  Providing  Appropriate  Tools 
Required  to  Intercept  and  Obstruct  Terrorism  Act  (the  “USA  PATRIOT  Act”),  the  Bank  Secrecy  Act, 
and  rules  and  regulations  of  the  Office  of  Foreign  Assets  Control  (the  “OFAC”).    These  statutes  and 
related rules and regulations impose requirements and limitations on specified financial transactions and 
account  relationships,  intended  to  guard  against  money  laundering  and  terrorism  financing.    The  Bank 
has established a customer identification program pursuant to Section 326 of the USA PATRIOT Act and 
the  Bank  Secrecy  Act,  and  otherwise  has  implemented  policies  and  procedures  to  comply  with  the 
foregoing rules.  

Proposed Legislation and Regulatory Action 

New regulations and statutes are regularly proposed that contain wide-ranging proposals for altering 
the  structures,  regulations  and  competitive  relationships  of  financial  institutions  operating  or  doing 
business  in  the  United  States.   We  cannot predict  whether  or  in what form  any  proposed  regulation or 
statute  will  be  adopted  or  the  extent  to  which  our  business  may  be  affected  by  any  new  regulation  or 
statute.

Effect of Governmental Monetary Policies   

The  Bank’s  earnings  are  affected  by  domestic  economic  conditions  and  the  monetary  and  fiscal 
policies of the United States government and its agencies.  The Federal Reserve’s monetary policies have 
had, and are likely to continue to have, an important impact on the operating results of commercial banks 
through its power to implement national monetary policy in order, among other things, to curb inflation 
or  combat  a  recession.    The  monetary  policies  of  the  Federal  Reserve  affect  the  levels  of  bank  loans, 
investments and deposits through its control over the issuance of United States government securities, its 
regulation of the discount rate applicable to member banks and its influence over reserve requirements to 

24

 
 
 
 
 
which member banks are subject.  We cannot predict, and have no control over, the nature or impact of 
future changes in monetary and fiscal policies. 

Sarbanes-Oxley Act of 2002 

The  Sarbanes-Oxley  Act  of  2002  represents  a  comprehensive  revision  of  laws  affecting  corporate 
governance, accounting obligations and corporate reporting. The Sarbanes-Oxley Act is applicable to all 
companies  with  equity  securities  registered,  or  that  file  reports,  under  the  Securities  Exchange  Act  of 
1934.    In  particular,  the  act  established  (i) requirements  for  audit  committees,  including  independence, 
expertise  and  responsibilities;  (ii) responsibilities  regarding  financial  statements  for  the  chief  executive 
officer and chief financial officer of the reporting company and new requirements for them to certify the 
accuracy  of  periodic  reports;  (iii) standards  for  auditors  and  regulation  of  audits;  (iv) disclosure  and 
reporting obligations for the reporting company and its directors and executive officers; and (v) civil and 
criminal  penalties  for  violations  of  the  federal  securities  laws.  The  legislation  also  established  a  new 
accounting  oversight  board  to  enforce  auditing  standards  and  restrict  the  scope  of  services  that 
accounting firms may provide to their public company audit clients. 

Recent Federal Legislation relating to Financial Institutions

On  July 21,  2010,  the  Dodd-Frank  Wall  Street  Reform  and  Consumer  Protection  Act  (the  “Dodd-
Frank  Act”)  was  signed  into  law.  This  new  law  will  significantly  change  the  current  bank  regulatory 
structure  and  affect  the  lending,  deposit,  investment,  trading  and  operating  activities  of  financial 
institutions and their holding companies. The Dodd-Frank Act requires various federal agencies to adopt 
a broad range of new implementing rules and regulations and to prepare numerous studies and reports for 
Congress.  The  federal  agencies  are  given  significant  discretion  in  drafting  the  implementing  rules  and 
regulations, and consequently, many of the details and much of the impact of the Dodd-Frank Act may 
not be known for many months or years. 

The Dodd-Frank Act will eliminate the federal prohibitions on paying interest on demand deposits 
effective  one  year  after  the  date  of  its  enactment,  thus  allowing  businesses  to  have  interest-bearing 
checking  accounts.  Depending  on  competitive  responses,  this  significant  change  to  existing  law  could 
have an adverse impact on our interest expense. 

The Dodd-Frank Act also broadens the base for FDIC insurance assessments. Assessments will now 
be based on the average consolidated total assets less tangible equity capital of a financial institution. The 
Dodd-Frank  Act  permanently  increases  the  maximum  amount  of  deposit  insurance  for  banks,  savings 
institutions  and  credit  unions  to  $250,000  per  depositor.  Noninterest-bearing  transaction  accounts  and 
certain attorney’s trust accounts have unlimited deposit insurance through December 31, 2012. 

The Dodd-Frank Act will require publicly traded companies to give stockholders a non-binding vote 
on executive compensation and golden parachute payments. In addition, the Dodd-Frank Act authorizes 
the Securities and Exchange Commission to promulgate rules that would allow stockholders to nominate 
their  own  candidates  using  a  company’s  proxy  materials  and  directs  the  federal  banking  regulators  to 
issue rules prohibiting incentive compensation that encourages inappropriate risks. 

The Dodd-Frank Act creates a new Bureau of Consumer Financial Protection with broad powers to 
supervise and enforce consumer protection laws. The Bureau will have broad rule-making authority for a 
wide  range  of  consumer  protection  laws  that  apply  to  all  banks,  including  the  authority  to  prohibit 
“unfair,  deceptive  or  abusive”  acts  and  practices.  The  Bureau  will  have  examination  and  enforcement 
authority  over  all  banks  with  more  than  $10 billion  in  assets.  Savings  institutions  with  less  than 
$10 billion in assets will continue to be examined for compliance with consumer laws by their primary 
bank regulator. 

Many  aspects  of  the  Dodd-Frank  Act  are  subject  to  rulemaking  and  will  take  effect  over  several 
years, making it difficult to anticipate the overall financial impact on us. However, compliance with this 
new law and its implementing regulations clearly will result in additional operating and compliance costs 
that could have a material adverse effect on our business, financial condition and results of operations. 

Recent government efforts to strengthen the U.S. financial system, including the implementation of 
the  American  Recovery  and  Reinvestment  Act  (“ARRA”),  the  Emergency  Economic  Stabilization  Act 
(“EESA”), the Temporary Liquidity Guarantee Program (“TLGP”) and special assessments imposed by 
the  FDIC,  subject  us,  to  the  extent  applicable,  to  additional  regulatory  fees,  corporate  governance 
requirements,  restrictions  on  executive  compensation,  restrictions  on  declaring  or  paying  dividends, 

25

restrictions on stock repurchases, limits on tax deductions for executive compensation and prohibitions 
against golden parachute payments. These fees, requirements and restrictions, as well as any others that 
may  be  imposed  in  the  future,  may  have  a  material  and  adverse  effect  on  our  business,  financial 
condition, and results of operations. 

Available Information 

Our  corporate  website  is  www.servisfirstbank.com.    We  have  direct  links  on  this  website  to  our 
Code  of  Ethics  and  the  charters  for  our  Audit,  Compensation  and  Corporate  Governance  and 
Nominations Committees by clicking on the “Investor Relations” tab.  We also have direct links to our 
filings  with  the  Securities  and  Exchange  Commission  (SEC),  including,  but  not  limited  to,  our  first 
annual  report  on  Form  10-K,  Quarterly  Reports  on  Form  10-Q,  Current  Reports  on  Form  8-K,  proxy 
statements and any amendments to these reports.    You may also obtain a copy of any such report free of 
charge  from  us  by  requesting  such  copy  in  writing  to  850  Shades  Creek  Parkway,  Suite  200, 
Birmingham, Alabama 35209, Attention: Chief Financial Officer.  This annual report and accompanying 
exhibits and all other reports and filings that we file with the SEC will be available for the public to view 
and copy (at prescribed rates) at the SEC’s Public Reference Room at 100 F Street, Washington, D.C. 
20549.  You may also obtain copies of such information at the prescribed rates from the SEC’s Public 
Reference Room by calling the SEC at 1-800-SEC-0330.  The SEC also maintains a website that contains 
such reports, proxy and information statements, and other information as we file electronically with the 
SEC by clicking on http://www.sec.gov. 

ITEM 1A.  RISK FACTORS. 

An investment in our common stock involves risks.  Before deciding to invest in our common stock, 
you  should  carefully  consider  the  risks  described  below,  together  with  our  consolidated  financial 
statements  and  the  related  notes  and  the  other  information  included  in  this  annual  report.    The 
discussion  below  presents  material  risks  associated  with  an  investment  in  our  common  stock.    Our 
business, financial condition and results of operation could be harmed by any of the following risks or by 
other  risks  identified  in  this  annual  report,  as  well  as  by  other  risks  we  may  not  have  anticipated  or 
viewed as material.  In such a case, the value of our common stock could decline, and you may lose all or 
part  of  your  investment.    The  risks  discussed  below  also  include  forward-looking  statements,  and  our 
actual  results  may  differ  substantially  from  those  discussed  in  these  forward-looking  statements.    See 
also “Cautionary Note Regarding Forward-Looking Statements” on page 1. 

Risks Related to Our Industry 

Recently  enacted  financial  reform  legislation  will,  among  other  things,  tighten  capital  standards, 
create a new Consumer Financial Protection Bureau and result in new regulations that are likely to 
increase our costs of operations.  

On  July 21,  2010,  the  Dodd-Frank  Wall  Street  Reform  and  Consumer  Protection  Act  (the  “Dodd-
Frank  Act”)  was  signed  into  law.  This  new  law  will  significantly  change  the  current  bank  regulatory 
structure  and  affect  the  lending,  deposit,  investment,  trading  and  operating  activities  of  financial 
institutions and their holding companies. The Dodd-Frank Act requires various federal agencies to adopt 
a broad range of new implementing rules and regulations and to prepare numerous studies and reports for 
Congress.  The  federal  agencies  are  given  significant  discretion  in  drafting  the  implementing  rules  and 
regulations, and consequently, many of the details and much of the impact of the Dodd-Frank Act may 
not be known for many months or years. 

The Dodd-Frank Act will eliminate the federal prohibitions on paying interest on demand deposits 
effective  one  year  after  the  date  of  its  enactment,  thus  allowing  businesses  to  have  interest-bearing 
checking  accounts.  Depending  on  competitive  responses,  this  significant  change  to  existing  law  could 
have an adverse impact on our interest expense. 

The Dodd-Frank Act also broadens the base for FDIC insurance assessments. Assessments will now 
be based on the average consolidated total assets less tangible equity capital of a financial institution. The 
Dodd-Frank  Act  permanently  increases  the  maximum  amount  of  deposit  insurance  for  banks,  savings 
institutions  and  credit  unions  to  $250,000  per  depositor.  Noninterest-bearing  transaction  accounts  and 
certain attorney’s trust accounts have unlimited deposit insurance through December 31, 2012. 

26  

 
 
 
 
 
 
 
 
The Dodd-Frank Act will require publicly traded companies to give stockholders a non-binding vote 
on executive compensation and golden parachute payments. In addition, the Dodd-Frank Act authorizes 
the Securities and Exchange Commission to promulgate rules that would allow stockholders to nominate 
their  own  candidates  using  a  company’s  proxy  materials  and  directs  the  federal  banking  regulators  to 
issue rules prohibiting incentive compensation that encourages inappropriate risks. 

The Dodd-Frank Act creates a new Bureau of Consumer Financial Protection with broad powers to 
supervise and enforce consumer protection laws. The Bureau will have broad rule-making authority for a 
wide  range  of  consumer  protection  laws  that  apply  to  all  banks,  including  the  authority  to  prohibit 
“unfair,  deceptive  or  abusive”  acts  and  practices.  The  Bureau  will  have  examination  and  enforcement 
authority  over  all  banks  with  more  than  $10 billion  in  assets.  Savings  institutions  with  less  than 
$10 billion in assets will continue to be examined for compliance with consumer laws by their primary 
bank regulator. 

Many  aspects  of  the  Dodd-Frank  Act  are  subject  to  rulemaking  and  will  take  effect  over  several 
years, making it difficult to anticipate the overall financial impact on us. However, compliance with this 
new law and its implementing regulations clearly will result in additional operating and compliance costs 
that could have a material adverse effect on our business, financial condition and results of operations. 

Additional regulatory requirements especially those imposed under ARRA, EESA or other legislation 
intended to strengthen the U.S. financial system, could adversely affect us.

Recent government efforts to strengthen the U.S. financial system, including the implementation of 
the  American  Recovery  and  Reinvestment  Act  (“ARRA”),  the  Emergency  Economic  Stabilization  Act 
(“EESA”), the Temporary Liquidity Guarantee Program (“TLGP”) and special assessments imposed by 
the  FDIC,  subject  us,  to  the  extent  applicable,  to  additional  regulatory  fees,  corporate  governance 
requirements,  restrictions  on  executive  compensation,  restrictions  on  declaring  or  paying  dividends, 
restrictions on stock repurchases, limits on tax deductions for executive compensation and prohibitions 
against golden parachute payments. These fees, requirements and restrictions, as well as any others that 
may  be  imposed  in  the  future,  may  have  a  material  and  adverse  effect  on  our  business,  financial 
condition, and results of operations. 

Current  market  conditions  have  adversely  affected,  and  may  continue  to  adversely  affect,  us,  our 
customers and our industry.  

Because our  business  is  focused  exclusively  in  the  Southeastern United  States,  we  are  particularly 
exposed  to  downturns  in  the  U.S.  economy  in  general  and  in  the  Southeastern  economy  in  particular. 
Dramatic  declines  in  the  housing  market  over  the  past  three  years,  with  falling  home  prices  and 
increasing  foreclosures,  unemployment  and  under-employment,  have  negatively  impacted  the  credit 
performance  of  mortgage  loans  and  resulted  in  significant  write-downs  of  asset  values  by  financial 
institutions, including government-sponsored entities as well as major commercial and investment banks. 
These  write-downs,  initially  of  mortgage-backed  securities  but  spreading  to  credit  default  swaps  and 
other  derivative  and  cash  securities,  in  turn,  have  caused  many  financial  institutions  to  seek  additional 
capital,  to  merge  with  larger  and  stronger  institutions  and,  in  some  cases,  to  fail.  Reflecting  concern 
about the stability of the financial markets generally and the strength of counterparties, many lenders and 
institutional  investors  have  reduced  or  ceased  providing  funding  to  borrowers,  including  to  other 
financial  institutions.  This  market  turmoil  and  tightening  of  credit  has  led  to  an  increased  level  of 
commercial  and  consumer  delinquencies,  lack of  consumer  confidence,  increased  market  volatility  and 
widespread reduction of business activity generally. The resulting economic pressure on consumers and 
businesses and lack of confidence in the financial markets may adversely affect our customers and thus 
our business, financial condition, and results of operations. A worsening of these conditions would likely 
exacerbate  any  adverse  effects  of  these  difficult  market  conditions  on  us  and  others  in  the  financial 
institutions industry. 

Current market volatility and industry developments may adversely affect our business and financial 
results.

The volatility in the capital and credit markets, along with the housing declines over the past three 
years,  has  resulted  in  significant  pressure  on  the  financial  services  industry.    We  have  experienced  a 
higher  level  of  foreclosures  and  higher  losses  upon  foreclosure  than  we  have  historically.    If  current 
volatility and market conditions continue or worsen, there can be no assurance that our industry, results 
of  operations  or  our  business  will  not  be  significantly  adversely  impacted.    We  may  have  further 

27

 
increases  in  loan  losses,  deterioration  of  capital  or  limitations  on  our  access  to  funding  or  capital,  if 
needed.   

Further, if other, particularly larger, financial institutions continue to fail to be adequately capitalized 
or  funded,  it  may  negatively  impact  our  business  and  financial  results.    We  routinely  interact  with 
numerous  financial  institutions  in  the  ordinary  course  of  business  and  are  therefore  exposed  to 
operational and credit risk to those institutions.  Failures of such institutions may significantly adversely 
impact our operations.   

Our profitability is vulnerable to interest rate fluctuations. 

As  a  financial  institution,  our  earnings  can  be  significantly  affected  by  changes  in  interest  rates, 
particularly  our  net  interest  income,  the  rate  of  loan  prepayments,  the  volume  and  type  of  loans 
originated  or  produced,  the  sales  of  loans  on  the  secondary  market  and  the  value  of  our  mortgage 
servicing rights.  Our profitability is dependent to a large extent on our net interest income, which is the 
difference between our income on interest-earning assets and our expense on interest-bearing liabilities.  
We  are  affected  by  changes  in  general  interest  rate  levels  and  by  other  economic  factors  beyond  our 
control.  

Changes in interest rates also affect the average life of loans and mortgage-backed securities.  The 
relatively  lower  interest  rates  in  recent  periods  have  resulted  in  increased  prepayments  of  loans  and 
mortgage-backed  securities  as  borrowers  have  refinanced  their  mortgages  to  reduce  their  borrowing 
costs.  Under these circumstances, we are subject to reinvestment risk to the extent that we are not able to 
reinvest such prepayments at rates which are comparable to the rates on the prepaid loans or securities.  

We are subject to extensive regulation that could limit or restrict our activities and impose financial 
requirements  or  limitations  on  the  conduct  of  our  business,  which  limitations  or  restrictions  could 
have a material adverse effect on our profitability.

  We  operate  in  a  highly  regulated  industry  and  are  subject  to  examination,  supervision  and 
comprehensive regulation by various federal and state agencies including the Federal Reserve, the FDIC 
and  the  Alabama  Banking  Department.    Regulatory  compliance  is  costly  and  restricts  certain  of  our 
activities, including payment of dividends, mergers and acquisitions, investments, loans and interest rates 
charged, and interest rates paid on deposits.  We are also subject to capitalization guidelines established 
by  our  regulators,  which  require  us  to  maintain  adequate  capital  to  support  our  growth.    Violations  of 
various  laws,  even  if  unintentional,  may  result  in  significant  fines  or  other  penalties,  including 
restrictions on branching or bank acquisitions.  Recently, banks generally have faced increased regulatory 
sanctions and scrutiny particularly with respect to the USA Patriot Act and other statutes relating to anti-
money  laundering  compliance  and  customer  privacy.    The  current  recession  has  had  major  adverse 
effects  on  the  banking  and  financial  industry,  many  of  which  have  lost  well  over  50%  of  their  market 
capitalization during the past three years due to material and substantial losses in their loan portfolios and 
substantial  write  downs  of  their  asset  values.    As  described  above,  recent  legislation  has  substantially 
changed,  and  increased,  federal  regulation  of  financial  institutions,  and  there  may  be  significant  future 
legislation (and regulations under existing legislation) that could have a further material affect on banks 
and bank holding companies like us.   

The laws and regulations applicable to the banking industry could change at any time, and we cannot 
predict  the  effects  of  these  changes  on  our  business  and  profitability.    Because  government  regulation 
greatly affects the business and financial results of  all commercial banks and bank holding companies, 
our cost of compliance could adversely affect our ability to operate profitably.  As a relatively new public 
company,  we  are  subject  to  the  reporting  requirements  of  the  Securities  Exchange  Act  of  1934,  the 
Sarbanes-Oxley Act of 2002 (“Sarbanes-Oxley Act”), and the related rules and regulations promulgated 
by the Securities and Exchange Commission.  These laws and regulations increase the scope, complexity 
and cost of corporate governance, reporting and disclosure practices.  Despite our conducting business in 
a highly regulated environment, these laws and regulations have different requirements for compliance 
than  we  have  previously  experienced.    Our  expenses  related  to  services  rendered  by  our  accountants, 
legal counsel and consultants will increase in order to ensure compliance with these laws and regulations 
that we will be subject to as a public company. In addition, it is possible that the sudden application of 
these  requirements  to  our business will  result  in  some  cultural  adjustments  and  strain our  management 
resources. 

28

 
 
 
 
Changes in monetary policies may have a material adverse effect on our business.

Like  all  regulated  financial  institutions,  we  are  affected  by  monetary  policies  implemented  by  the 
Federal Reserve and other federal instrumentalities.  A primary instrument of monetary policy employed 
by  the  Federal  Reserve  is  the  restriction  or  expansion  of  the  money  supply  through  open  market 
operations.  This instrument of monetary policy frequently causes volatile fluctuations in interest rates, 
and it can have a direct, material adverse effect on the operating results of financial institutions including 
our business.  Borrowings by the United States government to finance government debt may also cause 
fluctuations in interest rates and have similar effects on the operating results of such institutions. 

Risks Related To Our Business 

 Our construction and land development loan portfolio and commercial and industrial loan portfolio 
are both subject to unique risks that could have a material adverse effect on our financial condition 
and results of operations. 

The severity of the decline in the U.S. economy has adversely affected the performance and market 
value  of  many  of  our  loans.   Several  years  of  decline  and  stagnation  in  the  residential  housing  market 
have  directly  affected  our  construction  and  land  development  loans,  while  unemployment  and  general 
economic weakness have adversely affected parts of our commercial and industrial loan portfolio.  Our 
construction and land development loan portfolio was $172.1 million at December 31, 2010, comprising 
12.3% of our total loans.  Our commercial  and industrial loans were $536.6 million, or 38.5% of total 
loans at December 31, 2010.  Construction loans are often riskier than home equity loans or residential 
mortgage  loans  to  individuals.    In  the  event  of  a  general  economic  slowdown  like  the  one  we  are 
currently experiencing, these loans sometimes represent higher risk due to slower sales and reduced cash 
flow that could negatively affect the borrowers’ ability to repay on a timely basis.  We, as well as our 
competitors, have experienced a significant increase in impaired and non-accrual construction and land 
development  loans  and  commercial  and  industrial  loans.    We  believe  we  have  established  adequate 
reserves with respect to such loans, although there can be no assurance that our actual loan losses will not 
be  greater  or  less  than  we  have  anticipated  in  establishing  such  reserves.  Primarily  as  a  result  of  the 
continued weakness in residential construction and overall poor economic conditions in our market areas, 
our total impaired loans increased to $51.5 million at December 31, 2010 compared to $21.5 million at 
December, 2009. Of this $51.5 million of impaired loans, $28.7 million were real estate construction and 
$11.5  million  were  commercial  and  industrial  loans.  We  had  an  allowance  for  loan  losses  of  $18.1 
million,  of  which  $6.4  million,  or  35.4%,  was  allocated  to  real  estate  construction  loans,  and  $5.2 
million, or 28.8%, was allocated to commercial and industrial loans.   

In  addition,  although  regulations  and  regulatory  policies  affecting  banks  and  financial  services 
companies  undergo  continuous  change  and we  cannot predict  when  changes  will  occur  or  the ultimate 
effect  of  any  changes,  there  has  been  recent  regulatory  focus  on  construction,  development  and  other 
commercial  real  estate  lending.  Recent  changes  in  the  federal  policies  applicable  to  construction, 
development  or  other  commercial  real  estate  loans  subject  us  to  substantial  limitations  with  respect  to 
making such loans, increase the costs of making such loans, and require us to have a greater amount of 
capital to support this kind of lending, all of which could have a material adverse effect on our financial 
condition and results of operations.  

If  we  fail  to  maintain  effective  internal  controls  over  financial  reporting  or  remediate  any  future 
material  weakness  in  our  internal  control  over  financial  reporting,  we  may  be  unable  to  accurately 
report  our  financial  results  or  prevent  fraud,  which  could  have  a  material  adverse  effect  on  our 
financial condition and results of operations. 

Our internal controls over financial reporting are designed to provide reasonable assurance regarding 
the reliability of the financial reporting and the preparation of financial statements for external purposes 
in  accordance with generally  accepted  accounting principles.    Effective  internal  controls  over financial 
reporting are necessary for us to provide reliable reports and prevent fraud. 

  We  believe  that  a  control  system,  no  matter  how  well  designed  and  operated,  can  provide  only 
reasonable,  not  absolute,  assurance  that  the  objectives  of  the  control  system  are  met.    Because  of  the 
inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that 

29

 
 
 
 
all  control  issues  and  instances  of  fraud,  if  any,  within  a  company  have  been  detected.    We  cannot 
guarantee  that  we  will  identify  significant  deficiencies  and/or  material  weaknesses  in  our  internal 
controls  in  the  future,  and  our  failure  to  maintain  effective  internal  controls  over  financial  reporting  in 
accordance  with  Section  404  of  the  Sarbanes-Oxley  Act  could  have  a  material  adverse  effect  on  our 
financial condition and results of operations. 

Our  decisions  regarding  credit  risk  could  be  inaccurate  and  our  allowance  for  loan  losses  may  be 
inadequate, which could have a material adverse effect on our business, financial condition, results of 
operations and future prospects.

Our  earnings  are  affected  by  our  ability  to  make  loans,  and  thus  we  could  sustain  significant  loan 
losses and consequently significant net losses if we incorrectly assess either the creditworthiness of our 
borrowers resulting in loans to borrowers who fail to repay their loans in accordance with the loan terms 
or the value of the collateral securing the repayment of their loans, or we fail to detect or respond to a 
deterioration  in  our  loan  quality  in  a  timely  manner.    Management  makes  various  assumptions  and 
judgments about the collectability of our loan portfolio, including the creditworthiness of our borrowers 
and the value of the real estate and other assets serving as collateral for the repayment of many of our 
loans.  We maintain an allowance for loan losses that we consider adequate to absorb losses inherent in 
the loan portfolio based on our assessment of the information available.  In determining the size of our 
allowance for loan losses, we rely on an analysis of our loan portfolio based on historical loss experience, 
volume and types of loans, trends in classification, volume and trends in delinquencies and non-accruals, 
national and local economic conditions and other pertinent information.  We target small and medium-
sized businesses as loan customers.  Because of their size, these borrowers may be less able to withstand 
competitive or economic pressures than larger borrowers in periods of economic weakness.  Also, as we 
expand into new markets, our determination of the size of the allowance could be understated due to our 
lack of familiarity with market-specific factors.  Despite the effects of the ongoing economic decline, we 
believe  our  allowance  for  loan  losses  is  adequate.    Our  allowance  for  loan  losses  as  of  December  31, 
2010 was $18.1 million, or 1.30% of total gross loans as of year-end. 

If our assumptions are inaccurate, we may incur loan losses in excess of our current allowance for 
loan  losses  and  be  required  to  make  material  additions  to  our  allowance  for  loan  losses  which  could 
consequently materially and adversely affect our business, financial condition, results of operations and 
future prospects.

However, even if our assumptions are accurate, federal and state regulators periodically review our 
allowance  for  loan  losses  and  could  require  us  to  materially  increase  our  allowance  for  loan  losses  or 
recognize  further  loan  charge-offs  based  on  judgments  different  than  those  of  our  management.    Any 
material  increase  in  our  allowance  for  loan  losses  or  loan  charge-offs  as  required  by  these  regulatory 
agencies could consequently materially and adversely affect our business, financial condition, results of 
operations and future prospects. 

Our business strategy includes the continuation of our growth plans, and our financial condition and 
results  of  operations  could  be  negatively  affected  if  we  fail  to  grow  or  fail  to  manage  our  growth 
effectively.

  We intend to continue pursuing our growth strategy for our business through organic growth of our 
loan portfolio.  Our prospects must be considered in light of the risks, expenses and difficulties that can 
be encountered by financial service companies in rapid growth stages, which include the risks associated 
with the following: 

(cid:2) maintaining loan quality; 

(cid:2) maintaining  adequate  management  personnel  and  information  systems  to  oversee  such 

growth;  

(cid:2) maintaining adequate control and compliance functions; and  

(cid:2)

securing capital and liquidity needed to support anticipated growth. 

30

 
 
 
  We  may  not  be  able  to  expand  our  presence  in  our  existing  markets  or  successfully  enter  new 
markets,  and  any  expansion  could  adversely  affect  our  results  of  operations.    Failure  to  manage  our 
growth  effectively  could  have  a  material  adverse  effect  on  our  business,  future  prospects,  financial 
condition or results of operations, and could adversely affect our ability  to successfully implement our 
business  strategy.    Our  ability  to  grow  successfully  will  depend  on  a  variety  of  factors,  including  the 
continued availability of desirable business opportunities, the competitive responses from other financial 
institutions in our market areas and our ability to manage our growth. 

Our  continued  pace  of  growth  will  require  us  to  raise  additional  capital  in  the  future  to  fund  such 
growth, and the unavailability of additional capital or on terms acceptable to us could adversely affect 
our growth and/or our financial condition and results of operations.

  We are required by federal and state regulatory authorities to maintain adequate levels of capital to 
support our operations.  To support our recent and ongoing growth, we have completed a series of capital 
transactions during the past two years, including: 

(cid:2)

(cid:2)

(cid:2)

(cid:2)

the  sale  of  $15,000,000  in  8.50%  Trust  Preferred  Securities  by  our  initial  statutory  trust, 
ServisFirst Capital Trust I, on September 2, 2008; 
the  sale  of  an  aggregate  of  400,000  shares  of  our  common  stock  at  $25  per  share,  or 
$10,000,000,  in  a  private  placement  completed  in  part  on  December  31,  2008  and  in  part  on 
March 13, 2009;  
the sale of $5,000,000 aggregate principal amount of the Bank’s 8.25% Subordinated Notes due 
June 1, 2016 in a private placement to an institutional investor in June 2009; and 
the  sale  of  $15,000,000  in  6.0%  Mandatory  Convertible  Trust  Preferred  Securities  by  our 
second statutory trust, ServisFirst Capital Trust II, on March 15, 2010.   

After giving effect to these transactions, we believe that we will have sufficient capital to meet our 
capital needs for our immediate growth plans.  However, we will continue to need capital to support our 
longer-term growth plans.  If capital is not available on favorable terms when we need it, we will have to 
either issue common stock or other securities on less than desirable terms or reduce our rate of growth 
until  market  conditions  become  more  favorable.    In  either  of  such  events,  our  financial  condition  and 
results of operations may be adversely affected.     

Competition from financial institutions and other financial service providers may adversely affect our 
profitability. 

The  banking  business  is  highly  competitive,  and  we  experience  competition  in  our  markets  from 
many other financial institutions.  We compete with commercial banks, credit unions, savings and loan 
associations, mortgage banking firms, consumer finance companies, securities brokerage firms, insurance 
companies, money market funds, and other mutual funds, as well as other community banks and super-
regional and national financial institutions that operate offices in our service areas. 

Additionally,  we  face  competition  in  our  service  areas  from  de  novo  community  banks,  including 
those with senior management who were previously affiliated with other local or regional banks or those 
controlled  by  investor  groups  with  strong  local  business  and  community  ties.    These  new,  smaller 
competitors  are  likely  to  cater  to  the  same  small  and  medium-size  business  clientele  and  with  similar 
relationship-based approaches as we do.  Moreover, with their initial capital base to deploy, they could 
seek to rapidly gain market share by under-pricing the current market rates for loans and paying higher 
rates for deposits.  These de novo community banks may offer higher deposit rates or lower cost loans in 
an effort to attract our customers, and may attempt to hire our management and employees. 

  We compete with these other financial institutions both in attracting deposits and in making loans.  
In  addition,  we  must  attract  our  customer  base  from  other  existing  financial  institutions  and  from  new 
residents.    We  expect  competition  to  increase  in  the  future  as  a  result  of  legislative,  regulatory  and 
technological changes and the continuing trend of consolidation in the financial services industry.  Our 
profitability  depends  upon  our  continued  ability  to  successfully  compete  with  an  array  of  financial 
institutions in our service areas. 

31

 
 
 
Unpredictable  economic  conditions  or  a  natural  disaster  in  the  State  of  Alabama  or  the  State  of 
Florida, particularly the Birmingham-Hoover, Huntsville, Montgomery and Dothan, Alabama MSAs 
or the Pensacola-Ferry Pass-Brent, Florida MSA, may have a material adverse effect on our financial 
performance.

The  majority  of  our  current  borrowers  and  depositors  are  individuals  and  businesses  located  and 
doing business in Jefferson and Shelby Counties of the Birmingham-Hoover, Alabama MSA.  We also 
have added borrowers and depositors in Madison County in the Huntsville, Alabama MSA since opening 
offices in Huntsville in 2006; in Montgomery County in the Montgomery, Alabama MSA since opening 
offices in Montgomery in 2007, and in Houston County in the Dothan, Alabama MSA since opening our 
office in Dothan in 2008.  We are now in the process of opening an office in Escambia County in the 
Pensacola-Ferry  Pass-Brent,  Florida  MSA  (which  also  includes  Santa  Rosa  County).    Therefore,  our 
success will depend on the general economic conditions in the State of Alabama and the State of Florida, 
and more particularly in Jefferson, Shelby, Madison, Houston and Montgomery Counties in Alabama and 
Escambia and Santa Rosa Counties in Florida, which we cannot predict with certainty.  Unlike many of 
our  larger  competitors,  the  majority  of  our  borrowers  are  commercial  firms,  professionals  and  affluent 
consumers located and doing business in such local markets.  As a result, our operations and profitability 
may be more adversely affected by a local economic downturn or natural disaster in Alabama or Florida, 
particularly in such markets, than those of larger, more geographically diverse competitors.  For example, 
a downturn in the economy of any of our MSAs could make it more difficult for our borrowers in those 
markets to repay their loans and may lead to loan losses that we cannot offset through operations in other 
markets  until  we  can  expand  our  markets  further.    Similarly,  our  entry  into  the  Pensacola  market 
increases our potential exposure to losses associated with hurricanes and similar natural disasters that are 
more common on the Gulf Coast than in our historical markets. 

We  encounter  technological  change  continually  and  have  fewer  resources  than  many  of  our 
competitors to invest in technological improvements. 

The  financial  services  industry  is  undergoing  rapid  technological  changes,  with  frequent 
introductions  of  new  technology-driven  products  and  services.  In  addition  to  serving  customers  better, 
the  effective  use  of  technology  increases  efficiency  and  enables  financial  institutions  to  reduce  costs.  
Our success will depend in part on our ability to address our customers’ needs by using technology to 
provide products  and  services  that  will  satisfy  customer  demands for  convenience,  as well  as  to  create 
additional efficiencies in our operations.  Many of our competitors have substantially greater resources to 
invest in technological improvements than we have.  We may not be able to implement new technology-
driven products and services effectively or be successful in marketing these products and services to our 
customers.  As these technologies are improved in the future, we may, in order to remain competitive, be 
required to make significant capital expenditures, which may increase our overall expenses and have a 
material adverse effect on our net income. 

Lower lending limits than many of our competitors may limit our ability to attract borrowers. 

During  our  early  years  of  operation,  and  likely  for  many  years  thereafter,  our  legally  mandated 
lending limits will be lower than those of many of our competitors because we will have less capital than 
such  competitors.    Our  lower  lending  limits  may  discourage  borrowers  with  lending needs  that  exceed 
those  limits  from  doing  business  with  us.    While  we  may  try  to  serve  these  borrowers  by  selling  loan 
participations to other financial institutions, this strategy may not succeed.  

We may not be able to successfully expand into new markets, including our planned expansion into 
the Pensacola, Florida market. 

  We have opened new offices and operations in three primary markets (Huntsville, Montgomery and 
Dothan, Alabama) in the past four years and now plan to open an office in the Pensacola, Florida market, 
our first market outside of Alabama, upon receipt of appropriate regulatory approvals.  We may not be 
able  to  successfully  manage  this  growth  with  sufficient  human  resources,  training  and  operational, 
financial  and  technological  resources.    Any  such  failure  could  have  a  material  adverse  effect  on  our 
operating results and financial condition and our ability to expand into new markets.  

32

 
 
 
Our recent results may not be indicative of our future results, and may not provide guidance to assess 
the risk of an investment in our common stock.

  We may not be able to sustain our historical rate of growth and may not even be able to expand our 
business  at  all.    In  addition,  our  recent  growth  may  distort  some  of  our  historical  financial  ratios  and 
statistics.    In  the  future,  we  may  not  have  the  benefit  of  several  factors  that  were  favorable  until  late 
2008, such as a rising interest rate environment, a strong residential housing market or the ability to find 
suitable  expansion  opportunities.    Various  factors,  such  as  economic  conditions,  regulatory  and 
legislative considerations and competition, may also impede or prohibit our ability to expand our market 
presence.  As a small commercial bank, we have different lending risks than larger banks.  We provide 
services to our local communities; thus, our ability to diversify our economic risks is limited by our own 
local  markets  and  economies.    We  lend  primarily  to  small  to  medium-sized  businesses,  which  may 
expose  us  to  greater  lending  risks  than  those  faced  by  banks  lending  to  larger,  better-capitalized 
businesses with longer operating histories.  We manage our credit exposure through careful monitoring 
of  loan  applicants  and  loan  concentrations  in  particular  industries,  and  through  our  loan  approval  and 
review procedures.  Our use of historical and objective information in determining and managing credit 
exposure may not be accurate in assessing our risk. 

We are dependent on the services of our management team and board of directors, and the unexpected 
loss of key officers or directors may adversely affect our operations. 

If  any  of  our  or  the  Bank’s  executive  officers,  other  key  personnel,  or  directors  leaves  us  or  the 
Bank, our operations may be adversely affected.  In particular, we believe that Thomas A. Broughton III 
is  extremely  important  to  our  success  and  the  Bank.    Mr.  Broughton  has  extensive  executive-level 
banking experience and is the President and Chief Executive Officer of us and the Bank.  If he leaves his 
position  for  any  reason,  our  financial  condition  and  results  of  operations  may  suffer.    The  Bank  is  the 
beneficiary of a key man life insurance policy on the life of Mr. Broughton in the amount of $5 million.  
Also, we have hired key officers to run our banking offices in each of the Huntsville, Montgomery and 
Dothan, Alabama markets and the Pensacola, Florida market, who are extremely important to our success 
in  such  markets.    If  any  of  them  leaves  for  any  reason,  our  results  of  operations  could  suffer  in  such 
markets.  With the exception of the key officers in charge of our Huntsville, Montgomery and Dothan 
banking offices, we do not have employment agreements or non-competition agreements with any of our 
executive officers, including Mr. Broughton.  In the absence of these types of agreements, our executive 
officers are free to resign their employment at any time and accept an offer of employment from another 
company, including a competitor.  Additionally, our directors’ and advisory board members’ community 
involvement and diverse and extensive local business relationships are important to our success.  If the 
composition of our board of directors changes materially, our business may also suffer.  Similarly, if the 
composition of the respective advisory boards of the Bank change materially, our business may suffer in 
such markets. 

Our  directors  and  executive  officers  own  a  significant  portion  of  our  common  stock  and  can  exert 
influence over our business and corporate affairs.

Our directors and  executive officers,  as  a group, beneficially  owned  approximately  14.76%  of  our 
outstanding common stock as of December 31, 2010.  As a result of their ownership, the directors and 
executive officers will have the ability, by voting their shares in concert, to influence the outcome of all 
matters submitted to our stockholders for approval, including the election of directors. 

We are subject to environmental liability risk associated with lending activities. 

A significant portion of our loan portfolio is secured by real property.  During the ordinary course of 
business, we may foreclose on and take title to properties securing certain loans.  In doing so, there is a 
risk  that  hazardous  or  toxic  substances  could  be  found  on  these  properties.    If  hazardous  or  toxic 
substances are found, we may be liable for remediation costs, as well as for personal injury and property 
damage.  Environmental laws may require us to incur substantial expenses and may materially reduce the 
affected property’s value or limit our ability to use or sell the affected property.  The remediation costs 
and any other financial liabilities associated with an environmental hazard could have a material adverse 
effect  on  our  financial  condition  and  results  of  operations.    In  addition,  future  laws  or  more  stringent 
interpretations  or  enforcement  policies  with  respect  to  existing  laws  may  increase  our  exposure  to 
environmental liability.  Although management has policies and procedures to perform an environmental 

33

 
 
 
review  before  the  loan  is  recorded  and  before  initiating  any  foreclosure  action  on  real  property,  these 
reviews may not be sufficient to detect environmental hazards. 

Risks Related to Our Common Stock 

We have no current plans to pay dividends on our common stock. 

  We have never declared or paid cash dividends on our common stock. We have no current intentions 
to pay dividends. In addition, our ability to pay dividends is subject to regulatory limitations.  

Under Alabama law, a state bank may not pay a dividend in excess of 90% of its net earnings until 
the bank’s surplus is equal to at least 20% of its capital.  As of December 31, 2010, the Bank’s surplus 
was equal to 54.0% of the Bank’s capital.  The Bank is also required by Alabama law to obtain the prior 
approval of the Alabama Superintendent of Banks (the “Superintendent”) for its payment of dividends if 
the total of all dividends declared by the Bank in any calendar year will exceed the total of (1) the Bank’s 
net earnings (as defined by statute) for that year, plus (2) its retained net earnings for the preceding two 
years, less any required transfers to surplus.  In addition, no dividends, withdrawals or transfers may be 
made from the Bank’s surplus without the prior written approval of the Superintendent.   

There are limitations on your ability to transfer your common stock. 

There is no public trading market for the shares of our common stock, and we have no current plans 
to  list  our  common  stock  on  any  exchange.    However,  a  brokerage  firm  may  create  a  market  for  our 
common stock on the OTC/Bulletin Board or Pink Sheets without our participation or approval upon the 
filing and approval by the FINRA OTC Compliance Unit of a Form 211.  As a result, unless a Form 211 
is filed and approved, stockholders who may wish or need to dispose of all or part of their investment in 
our common stock may not be able to do so effectively except by private direct negotiations with third 
parties, assuming that third parties are willing to purchase our common stock.  

Alabama  and  Delaware  law  limit  the  ability  of  others  to  acquire  the  Bank,  which  may  restrict  your 
ability to fully realize the value of your common stock. 

In  many  cases,  stockholders  receive  a  premium  for  their  shares  when  one  company  purchases 
another.  Alabama and Delaware law makes it difficult for anyone to purchase the Bank or us without 
approval of our board of directors.  Thus, your ability to realize the potential benefits of any sale by us 
may  be  limited,  even  if  such  sale  would  represent  a  greater  value  for  stockholders  than  our  continued 
independent operation. 

Our  Certificate  of  Incorporation  authorizes  the  issuance  of  preferred  stock  which  could  adversely 
affect holders of our common stock and discourage a takeover of us by a third party. 

Our Certificate of Incorporation authorizes the board of directors to issue up to 1,000,000 shares of 
preferred stock without any further action on the part of our shareholders.  Our board of directors also has 
the  power,  without  shareholder  approval,  to  set  the  terms  of  any  series  of  preferred  stock  that  may  be 
issued, including voting rights, dividend rights, and preferences over our common stock with respect to 
dividends or in the event of a dissolution, liquidation or winding up and other terms.  In the event that we 
issue preferred stock in the future that has preference over our common stock with respect to payment of 
dividends or upon our liquidation, dissolution or winding up, or if we issue preferred stock with voting 
rights that dilute the voting power of our common stock, the rights of the holders of our common stock or 
the market price of our common stock could be adversely affected.  In addition, the ability of our board 
of  directors  to  issue  shares  of  preferred  stock  without  any  action  on  the  part  of  the  shareholders  may 
impede a takeover of us and prevent a transaction favorable to our shareholders. 

An investment in our common stock is not an insured deposit. 

Our common stock is not a bank deposit and, therefore, is not insured against loss by the FDIC, any 
deposit  insurance  fund  or  by  any  other  public  or  private  entity.    Investment  in  our  common  stock  is 
inherently  risky  for  the  reasons  described  in  this  “Risk  Factors”  section  and  elsewhere  in  this 
Memorandum  (including  the  documents  incorporated  herein  by  reference)  and  is  subject  to  the  same 

34

 
 
 
 
 
market forces that affect the price of common stock in any company.  As a result, an investor may lose 
some or all of such investor’s investment in our common stock. 

ITEM 1B.  UNRESOLVED STAFF COMMENTS. 

None. 

ITEM 2.   PROPERTIES. 

  We operate through the following banking offices.  Our Shades Creek Parkway office also includes 
our corporate headquarters.  We believe that our banking offices are in good condition, are suitable to our 
needs and, for the most part, are relatively new.  The following table summarizes pertinent details of our 
banking offices, all of which are leased. 

 State 

MSA 
Office Address 

Alabama: 
     Birmingham-Hoover MSA: 

850 Shades Creek Parkway, Suite 200 (1) 
324 Richard Arrington Jr. Boulevard North 
5403 Highway 280, Suite 401 
Total: 

Huntsville MSA: 

401 Meridian Street, Suite 100 
1267 Enterprise Way, Suite A (1) 
Total: 

Montgomery MSA: 

1 Commerce Street, Suite 200 
8117 Vaughn Road, Unit 20 
Total: 

     Dothan MSA: 
         4801 West Main Street (1) 
         1640 Ross Clark Circle  
         Total: 

Total Offices in Alabama: 

City 

Zip 
  Code 

Owned 
or 
    Leased   

Date 
Opened 

  Birmingham 
Birmingham 
Birmingham 

  Huntsville 
Huntsville 

35209 
35203 
35242 
3 Offices 

35801 
35806 
2 Offices 

Leased   
Leased 
Leased 

03/02/2005  
12/19/2005  
08/15/2006  

Leased   
Leased   

11/21/2006  
08/21/2006  

  Montgomery 
  Montgomery 

36104 
36116 
  2 Offices 

Leased   
Leased   

06/04/2007  
09/26/2007  

Leased 
Leased 

10/17/2008 
2/1/2011 

Dothan 
Dothan 

36305 
36301 
2 Offices

  9 Offices 

(1)  Office relocated to this address in 2009.  Original office opened on date indicated. 

Since mid-2009, our corporate headquarters has been located in 28,900 square feet of leased space in 
a  50,000-square  foot  building  near  the  intersection  of  Cahaba  Road  and  Shades  Creek  Parkway.    This 
building was newly constructed by a joint venture between Protective Life Corp., whose home offices are 
adjacent to the land, and Birmingham-based construction company B.L. Harbert International and opened 
in 2009.  

ITEM 3.    LEGAL PROCEEDINGS. 

Neither  we  nor  the  Bank  is  currently  subject  to  any  material  legal  proceedings.    In  the  ordinary 
course  of  business,  the  Bank  is  involved  in  routine  litigation,  such  as  claims  to  enforce  liens,  claims 
involving  the  making  and  servicing  of  real  property  loans,  and  other  issues  incident  to  the  Bank’s 
business. Management does not believe that there are any threatened proceedings against us or the Bank 
which,  if  determined  adversely,  would  have  a  material  effect  on  our  or  the  Bank’s  business,  financial 
position or results of operations.  

35  

 
 
 
 
  
   
    
    
   
  
 
    
 
  
   
  
 
  
 
    
 
   
 
 
 
 
 
  
      
   
  
    
  
 
 
  
      
   
  
    
  
 
 
 
 
 
  
 
 
 
 
 
  
 
  
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
  
 
 
  
 
 
  
 
 
 
  
  
 
 
  
  
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
 
 
 
 
 
 
 
ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS. 

No matter was submitted to a vote of security holders during the fourth quarter of 2010 through the 

solicitation of proxies or otherwise. 

PART II 

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED 
STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES. 

There  is  no  public  market  for  our  common  stock,  and  we  have  no  current  plans  to  list  our 
common stock on any public market.  Consequently, there have only been a very few secondary trades in 
our common stock.  The most recent sale of our common stock was at $25 per share on January 25, 2011.  
We  are  in  the  process  of  offering  shares  of  our  common  stock  for  sale  in  a  private  placement  at  an 
offering price of $30 per share.  As of December 31, 2010, we had approximately 1,072 stockholders of 
record  holding  5,527,482  outstanding  shares  of  our  common  stock,  and  we  had  826,000  shares  of  our 
common stock currently subject to outstanding options to purchase such shares under the 2005 Amended 
and Restated Stock Incentive Plan, 26,000 shares issued with restrictions under our 2009 Stock Incentive 
Plan,  55,000  shares  of  common  stock  subject  to  other  outstanding  options,  60,000  shares  of  common 
stock currently subject to outstanding warrants to purchase such shares, 75,000 shares of common stock 
reserved for issuance upon conversion of outstanding mandatory convertible trust preferred securities and 
15,000  shares  of  common  stock  currently  reserved  for  issuance  upon  conversion  of  an  outstanding 
convertible subordinated note. 

Dividends 

  We have never declared or paid dividends and we do not expect to pay dividends to stockholders in 
the near future. We anticipate that our earnings, if any, will be held for purposes of enhancing our capital. 
Our  payment  of  cash  dividends  is  subject  to  the  discretion  of  our  Board  of  Directors  and  the  Bank’s 
ability  to  pay dividends.   The  principal  source  of our  cash  flow,  including  cash  flow  to pay  dividends, 
comes  from  dividends  that  the  Bank  pays  to  us  as  its  sole  shareholder.    Statutory  and  regulatory 
limitations apply to the Bank’s payment of dividends to us, as well as our payment of dividends to our 
stockholders.    For  a  more  complete  discussion  on  the  restrictions  on  dividends,  see  “Supervision  and 
Regulation - Payment of Dividends” in Item 1.  

Recent Sales of Unregistered Securities 

  We had no sales of unregistered securities in 2010 other than those previously reported in our reports 
filed with the Securities and Exchange Commission. 

Purchases of Equity Securities by the Registrant and Affiliated Purchasers 

  We  made  no  repurchases  of  our  equity  securities,  and  no  “affiliated  purchasers”  (as  defined  in 
Rule 10b-18(a)  (3)  under  the  Securities  Exchange  Act  of  1934)  purchased  any  shares  of  our  equity 
securities during the fourth quarter of the fiscal year ended December 31, 2010. 

Equity Compensation Plan Information 

The following table sets forth certain information as of December 31, 2010 relating to stock options 
granted under our 2005 Amended and Restated Stock Incentive Plan and our 2009 Stock Incentive Plan 
and other options or warrants issued outside of such plans. 

Plan Category 
Equity compensation awards  plans 
approved  by security holders 
Equity compensation awards plans not 
approved  by security holders 

Total 

Number of securities 
issued/to be issued 
upon exercise of 
outstanding options, 
warrants and rights 

Weighted-average 
exercise price of 
outstanding 
options, warrants 
and rights 

Number of securities 
remaining available for 
future issuance under 
equity compensation 
plans 

856,000 

  55,000  
911,000 

36  

$  15.87 

    17.27 
$  15.95 

594,000 

         — 
594,000 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  We grant stock options as incentive to employees, officers, directors, and consultants to attract 
or retain these individuals, to maintain and enhance our long-term performance and profitability, and to 
allow these individuals to acquire an ownership interest in our company.  Our compensation committee 
administers  this  program,  making  all decisions  regarding grants  and  amendments  to  these  awards.   All 
shares  to  be  issued  upon  the  exercise  of  these  options  must  be  authorized  and  unissued  shares.    If  an 
option holder terminates employment, we may provide for varying time periods for exercise of options 
after such termination provided, that an incentive stock option may not be exercised later than 90 days 
after an option holder terminates his or her employment with us unless such termination is a consequence 
of such option holder’s death or disability, in which case the option period may be extended for up to one 
year after termination of employment.  All of our issued options will vest immediately upon a transaction 
in  which  we  merge  or  consolidate  with  or  into  any  other  corporation  (unless  we  are  the  surviving 
corporation), or sell or otherwise transfer our property, assets or business substantially in its entirety to a 
successor  corporation.   At  that  time,  upon  the  exercise of an  option,  the option holder will  receive  the 
number of shares of stock or other securities or property, including cash, to which the holder of a like 
number  of  shares  of  common  stock  would  have  been  entitled  upon  the  merger,  consolidation,  sale  or 
transfer  if  such  option  had  been  exercised in  full  immediately  prior  thereto.    All  of  our  issued  options 
have a term of 10 years.  This means the options must be exercised within 10 years from the date of the 
grant.  At December 31, 2010, we had issued and outstanding options to purchase 881,000 shares of our 
common stock.   

Upon  the  formation  of  the  Bank  in  May  2005,  we  issued  to  each  of  our  directors  warrants  to 
purchase up to 10,000 shares of our common stock, or 60,000 in the aggregate, for a purchase price of 
$10.00 per share, expiring in ten years.  These warrants became fully vested in May 2008. 

On September 2, 2008, we granted warrants to purchase up to 75,000 shares of our common stock 
for  a  purchase  price  of  $25.00  per  share  in  relation  to  the  issuance  of  our  Subordinated  Deferrable 
Interest Debentures as more fully described in Note 10 to the Consolidated Financial Statements. 

On June 23, 2009, we granted warrants to purchase up to 15,000 shares of our common stock for a 
purchase price of $25.00 per share in relation to the issuance of our Subordinated Note due June 1, 2016 
as more fully described in Note 12 to the Consolidated Financial Statements. 

We  granted  non-plan  stock  options  to  persons  representing  certain  key  business  relationships  to 
purchase up  to  an  aggregate  of 55,000  shares  of  our common  stock  at between $15.00  and $20.00 per 
share for 10 years.  These stock options are non-qualified and are not part of our stock incentive plan.  
They vest 100% in a lump sum five years after their date of grant. 

On  October  26,  2009,  we  made  a  restricted  stock  award  under  the  2009  Stock  Incentive  Plan  of 
20,000  shares  of  common  stock  to  Thomas  A.  Broughton  III,  President  and  Chief  Executive  Officer.  
These  shares  vest  in  five  equal  installments  commencing  on  the  first  anniversary  of  the  grant  date, 
subject to earlier vesting in the event of a merger, consolidation, sale or transfer as described in the first 
paragraph under the table above. 

On February 9, 2010, we made restricted stock awards under the 2009 Stock Incentive Plan of 2,000 
shares of common stock to each of five employees, for a total of 10,000 shares.  These shares vest five 
years  from  the  date  of  grant,  subject  to  earlier  vesting  in  the  event  of  a  merger,  consolidation,  sale  or 
transfer as described in the first paragraph under the table above. 

Performance Graph 

The information included under the caption “Performance Graph” in this Item 5 of this Form 10-K is 
not deemed to be “soliciting material” or to be “filed” with the SEC or subject to Regulation 14A or 14C 
under the Securities Exchange Act of 1934 or the liabilities of Section 18 of the Securities Exchange Act 
of  1934,  and  will  not  be  deemed  to  be  incorporated  by  reference  into  any  filings  we  make  under  the 
Securities Act of 1933 or the Securities Act of 1934, except to the extent we specifically incorporate it by 
reference into such a filing.  

The  following  graph  compares  the  change  in  cumulative  total  stockholder  return  on  our  common 
stock  with  the  cumulative  total  return  of  the  NASDAQ  Banks  Index  and  the  S&P  Stock  Index  from 
37

December 31, 2005 through December 31, 2010. This comparison assumes $100 invested on December 
31,  2005  in  (a)  our  common  stock,  (b)  the  NASDAQ  Banks  Index,  and  (c)  the  NASDAQ  Composite 
Stock Index.  Our common stock is not traded on any exchange or national market system, and prices for 
our stock are determined based on actual prices at which our stock has been sold in arm’s-length private 
placements  completed  prior  to  each  point  in  time  represented  in  the  graph.    Such  prices  are  not 
necessarily indicative of the prices that would result from transactions conducted on an exchange. 

Total Return Performance

ServisFirst Bancshares,
Inc.
NASDAQ Composite

NASDAQ Bank

e
u
l
a
V
x
e
d
n
I

300

250

200

150

100

50

0

12/31/05

12/31/06

12/31/07

12/31/08

12/31/09

12/31/10

Index:

12/31/2005 

12/31/2006 

12/31/2007 

12/31/2008 

12/31/2009 

12/31/2010

ServisFirst Bancshares, Inc. 
NASDAQ Composite 

NASDAQ Bank 

100.00 
100.00 

100.00 

150.00 
109.52 

111.01 

200.00 
120.27 

86.51 

250.00 
71.51 

65.81 

250.00 
102.89 

53.63 

250.00 
120.29 

60.01 

Date 

38

 
 
 
 
 
 
 
 
 
ITEM 6.  SELECTED FINANCIAL DATA. 

The following table sets forth selected historical consolidated financial data from our consolidated 
financial  statements  and  should  be  read  in  conjunction  with  our  consolidated  financial  statements 
including  the  related  notes  and  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and 
Results  of  Operations”  which  are  included  below.    Except  for  the  data  under  “Selected  Performance 
Ratios”,  “Asset  Quality  Ratios”,  “Liquidity  Ratios”,  “Capital  Adequacy  Ratios”  and  “Growth  Ratios”, 
the selected historical consolidated financial data as of December 31, 2010, 2009, 2008, 2007, and 2006 
and  for  the  years  ended  December 31,  2010,  2009,  2008,  2007  and  2006  are  derived  from  our  audited 
consolidated financial statements and related notes. 

As of and for the years ended December 31, 

Selected Balance Sheet Data: 

Total assets 
Total loans 
Loans, net 
Securities available for sale 
Securities held to maturity 
Cash and due from banks 
Interest-bearing balances with banks 
Fed funds sold 

  Mortgage loans held for sale 

Restricted equity securities 
Premises and equipment, net 
Deposits 
Other borrowings 
        Trust preferred securities 

Other liabilities 
Stockholders’ equity 

Selected Income Statement Data: 

Interest income 
Interest expense 
Net interest income 
Provision for loan losses 
Net interest income after  

provision for loan losses 

Noninterest income 
Noninterest expense 
Income before income taxes 
Income taxes expenses  
Net income 

Per Common Share Data: 
Net income, basic 
Net income, diluted 
Book value 

2010 

$ 1,935,166 
1,394,818 
1,376,741 
276,959 
5,234 
27,454 
204,278 
246 
7,875 
3,510 
4,450 
1,758,716 
24,937 
30,420 
3,993 
117,100 

2009 

2008 
(Dollars in thousands except for share data) 

2007 

$ 1,573,497 
1,207,084 
1,192,173 
255,453 
645 
26,982 
48,544 
680 
6,202 
3,241 
5,088 
1,432,355 
24,922 
15,228 
3,370 
97,622 

 $1,162,272 
968,233 
957,631 
102,339 
— 
22,844 
30,774 
19,300 
3,320 
2,659 
3,884 
1,037,319 
20,000 
15,087 
3,082 
86,784 

$ 

838,250 
675,281 
667,549 
87,233 
—   
15,756 
34,068 
16,598 
2,463 
1,202 
4,176 
762,683 
73 
            — 
2,465 
72,247 

$    78,146 
15,260 
62,886 
10,350 

$      62,197 
18,337 
43,860 
10,685 

 $      55,450 
20,474 
34,976 
6,274 

$ 

52,536 
5,169 
30,969 
26,736 
9,358 
17,378 

33,175 
4,413 
28,930 
8,658 
2,780 
5,878 

28,702 
2,704 
20,576 
10,830 
3,825 
7,005 

$     3.15 
2.84 
21.19 

$          1.07 
1.02 
17.71 

   $       1.37 
1.31 
16.15 

    $ 

51,417 
25,872 
25,545 
3,541 

22,004 
1,441 
14,796 
8,649 
3,152 
5,497 

1.19 
1.16 
14.13 

2006 

$  528,545 
440,489 
435,071 
28,119 

—   

15,706 
22 
37,607 
2,902 
805 
2,605 
473,348 
           — 
            — 
2,353 
52,288 

$ 

$   

30,610 
13,335 
17,275 
3,252 

14,023 
911 
8,674 
6,260 
2,189 
4,071 

1.06 
1.06 
11.71 

  Weighted average shares outstanding: 

Basic 
Diluted 

Actual shares outstanding 

5,519,151 
6,294,604 
5,527,482 

5,485,972 
5,787,643 
5,513,482 

5,114,194 
5,338,883 
5,374,022 

4,631,047 
4,721,864 
5,113,482 

  3,831,881 
  3,846,111 
  4,463,607 

39  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Selected Performance Ratios: 

Return on average assets 
Return on average stockholders’  

equity 

Net interest margin(1) 
Efficiency ratio(2) 
Asset Quality Ratios: 

Net charge-offs to average  
loans outstanding 
Non-performing loans to total  

loans 

Non-performing assets to total  

assets 

Allowance for loan losses to total 

gross loans 

Allowance for loan losses to total 
non-performing loans 

Liquidity Ratios: 

Net loans to total deposits 
Net average loans to average  

earning assets 

Noninterest-bearing deposits  

to total deposits 
Capital Adequacy Ratios: 
        Stockholders’ equity to total assets 
Total risked-based capital(3) 
Tier I capital(4) 
Leverage ratio(5) 

Growth Ratios: 
        Percentage change in net income 
Percentage change in diluted  
net income per share 

Percentage change in assets 
Percentage change in net loans 
Percentage change in deposits 
Percentage change in equity 

As of and for the years ended December 31, 

2010 

2009 

2008 

2007 

2006 

1.04% 

0.43% 

0.71% 

0.78% 

1.02%

15.86% 
3.94% 
45.51% 

6.33% 
3.31% 
59.57% 

9.28% 
3.70% 
54.61% 

9.40% 
3.78% 
54.83% 

9.96%
4.60%
50.67%

0.55% 

0.60% 

0.41% 

0.23% 

0.28%

1.03% 

1.01% 

1.02% 

0.66% 

0.00%

1.10% 

1.57% 

1.74% 

0.73% 

0.11%

1.30% 

1.24% 

1.09% 

1.15% 

1.23%

126.00% 

122.34% 

108.17% 

173.94% 

5,418.00%

78.28% 

83.23% 

92.32% 

87.53% 

91.91%

78.04% 

80.06% 

85.84% 

77.19% 

89.34%

14.24% 

14.75% 

11.71% 

11.15% 

15.05%

6.05% 
11.82% 
10.22% 
7.77% 

6.20% 
      10.48% 
  8.89% 
6.97% 

7.47% 
11.25% 
10.18% 
9.01% 

8.62% 
11.22% 
10.12% 
8.40% 

9.89%
11.58%
10.49%
10.32%

195.64% 

-16.1% 

27.43% 

35.00% 

373.93%

178.43% 
22.99% 
15.46% 
22.78% 
19.95% 

-22.5% 
35.38% 
24.49% 
38.08% 
12.49% 

12.93% 
38.65% 
45.45% 
36.00% 
20.12% 

13.21% 
58.59% 
53.43% 
61.13% 
38.18% 

352.38%
90.15%
76.76%
93.96%
56.23%

___________________ 
(1) 

(2) 
(3) 

(4) 

(5) 

Net  interest  margin  is  the  net  yield  on  interest  earning  assets  and  is  the  difference  between  the  interest  yield  earned  on 
interest-earning assets and interest rate paid on interest-bearing liabilities, divided by average earning assets. 
Efficiency ratio is the result of noninterest expense divided by the sum of net interest income and noninterest income. 
Total stockholders’ equity excluding unrealized gains/(losses) on securities available for sale, net of taxes, and intangible 
assets plus allowance for loan losses (limited to 1.25% of risk-weighted assets) divided by total risk-weighted assets.  The 
FDIC required minimum to be well-capitalized is 10%. 
Total stockholders’ equity excluding unrealized gains/(losses) on securities available for sale, net of taxes, and intangible 
assets divided by total risk-weighted assets.  The FDIC required minimum to be well-capitalized is 6%. 
Total stockholders’ equity excluding unrealized losses on securities available for sale, net of taxes, and intangible assets 
divided by average assets less intangible assets.  The FDIC required minimum to be well-capitalized is 5%; however, the 
Alabama Banking Department has required that the Bank maintain a Tier 1 capital leverage ratio of 7%. 

40  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL 
CONDITION AND RESULTS OF OPERATIONS.

The  following  is  a  narrative  discussion  and  analysis  of  significant  changes  in  our  results  of 
operations and financial condition.  The purpose of this discussion is to focus on information about our 
financial  condition  and  results  of  operations  that  is  not  otherwise  apparent  from  the  audited  financial 
statements.    Analysis  of  the  results  presented  should  be  made  with  an  understanding  of  our  relatively 
short history.  This discussion should be read in conjunction with the financial statements and selected 
financial data included elsewhere in this document. 

Forward-Looking Statements 

  We  may  from  time  to  time  make  written  or  oral  forward-looking  statements,  including  statements 
contained  in  our  filings  with  the  Securities  and  Exchange  Commission  and  reports  to  stockholders.  
Statements  made  in  this  annual  report,  other  than  those  concerning  historical  information,  should  be 
considered  forward-looking  and  subject  to  various  risks  and  uncertainties.    Such  forward-looking 
statements  are  made  based  upon  our  management’s  belief  as  well  as  assumptions  made  by,  and 
information  currently  available  to, our  management.    Our  actual  results may  differ  materially  from  the 
results  anticipated  in  forward-looking  statements  due  to  a  variety  of  factors,  including  governmental 
monetary  and  fiscal  policies,  deposit  levels,  loan  demand,  loan  collateral  values,  securities  portfolio 
values,  interest  rate  risk  management,  the  effects  of  competition  in  the  banking  business  from  other 
commercial  banks,  thrifts,  mortgage  banking  firms,  consumer  finance  companies,  credit  unions, 
securities  brokerage  firms,  insurance  companies,  money  market  funds  and  other  financial  institutions 
operating in our market area and elsewhere, including institutions operating through the Internet, changes 
in governmental regulation relating to the banking industry, including regulations relating to branching 
and  acquisitions,  failure  of  assumptions  underlying  the  establishment  of  reserves  for  loan  losses, 
including  the  value  of  collateral  underlying  delinquent  loans,  and  other  factors.    We  caution  that  such 
factors  are  not  exclusive.    We  do  not  undertake  to  update  any  forward-looking  statement  that  may  be 
made from time to time by, or on behalf of, us.  See also “Cautionary Note Regarding Forward Looking 
Statements” on page 1. 

Overview 

  We  are  a  bank  holding  company  within  the  meaning  of  the  Bank  Holding  Company  Act  of  1956 
headquartered  in  Birmingham,  Alabama.  Through  our  wholly-owned  subsidiary  bank,  we  operate  nine 
full service banking offices located in Jefferson, Shelby, Madison, Montgomery and Houston Counties in 
the Birmingham-Hoover, Huntsville, Montgomery and Dothan, Alabama MSAs, respectively, and are in 
the  process  of  opening  a  tenth  office  in  Escambia  County,  Florida,  in  the  Pensacola-Ferry  Pass-Brent 
MSA.    Our  principal  business  is  to  accept  deposits  from  the  public  and  to  make  loans  and  other 
investments.  Our  principal  source  of  funds  for  loans  and  investments  are  demand,  time,  savings,  and 
other  deposits  and  the  amortization  and prepayment  of  loans  and borrowings. Our principal  sources  of 
income are interest and fees collected on loans, interest and dividends collected on other investments and 
service charges. Our principal expenses are interest paid on savings and other deposits, interest paid on 
our other borrowings, employee compensation, office expenses and other overhead expenses. 

Critical Accounting Policies 

Our  consolidated  financial  statements  are  prepared  based  on  the  application  of  certain  accounting 
policies,  the  most  significant  of  which  are  described  in  the  Notes  to  the  Consolidated  Financial 
Statements. Certain of these policies require numerous estimates and strategic or economic assumptions 
that  may  prove  inaccurate  or  subject  to  variation  and  may  significantly  affect  our  reported  results  and 
financial position for the period or in future periods. The use of estimates, assumptions, and judgments 
are necessary when financial assets and liabilities are required to be recorded at, or adjusted to reflect, 
fair value. Assets carried at fair value inherently result in more financial statement volatility. Fair values 
and information used to record valuation adjustments for certain assets and liabilities are based on either 
quoted  market  prices  or  are  provided  by  other  independent  third-party  sources,  when  available.  When 
such information is not available, management estimates valuation adjustments. Changes in underlying 
factors,  assumptions  or  estimates  in  any  of  these  areas  could  have  a  material  impact  on  our  future 
financial condition and results of operations.  

41

 
 
Allowance for Loan Losses  

The allowance for loan losses, sometimes referred to as the “ALLL”, is established through periodic 
charges to income. Loan losses are charged against the ALLL when management believes that the future 
collection of principal is unlikely. Subsequent recoveries, if any, are credited to the ALLL. If the ALLL 
is considered inadequate to absorb future loan losses on existing loans for any reason, including but not 
limited  to,  increases  in  the  size  of  the  loan  portfolio,  increases  in  charge-offs  or  changes  in  the  risk 
characteristics of the loan portfolio, then the provision for loan losses is increased.  

Impairment of Assets  

Loans are considered impaired when, based on current information and events, it is probable that the 
Bank will be unable to collect all amounts due according to the original terms of the loan agreement. The 
collection of all amounts due according to contractual terms means that both the contractual interest and 
principal  payments  of  a  loan  will  be  collected  as  scheduled  in  the  loan  agreement.  Impaired  loans  are 
measured  based  on  the  present  value  of  expected  future  cash  flows  discounted  at  the  loan’s  effective 
interest rate, or, as a practical expedient, at the loan’s observable market price, or the fair value of the 
underlying collateral. The fair value of collateral, reduced by costs to sell on a discounted basis, is used if 
a loan is collateral-dependent. 

Investment Securities Impairment  

Periodically, we may need to assess whether there have been any events or economic circumstances 
to indicate that a security on which there is an unrealized loss is impaired on other-than-temporary basis. 
In  any  such  instance,  we  would  consider  many  factors,  including  the  severity  and  duration  of  the 
impairment,  our  intent  and  ability  to  hold  the  security  for  a  period  of  time  sufficient  for  a  recovery  in 
value, recent events specific to the issuer or industry, and for debt securities, external credit ratings and 
recent  downgrades.  Securities  on  which  there  is  an  unrealized  loss  that  is  deemed  to  be  other-than-
temporary  are  written  down  to  fair value,  with  the  write-down  recorded as  a  realized  loss  in  securities 
gains (losses).  

Results of Operations

Net Income 

Net income for the year ended December 31, 2010 was $17.4 million, compared to net income of 
$5.9 million for the year ended December 31, 2009.  This increase in net income is primarily attributable 
to a significant increase in net interest income, which increased $19.0 million, or 43.4%, to $62.9 million 
in 2010 from $43.9 million in 2009.  Noninterest income increased $756,000, or 17.1%, to $5.2 million 
in  2010  from  $4.4  million  in  2009.    Noninterest  expense  increased  by  $2.1  million,  or  7.1%,  to  $31.0 
million in 2010 from $28.9 million in 2009.  Basic and diluted net income per common share were $3.15 
and  $2.84,  respectively,  for  the  year  ended  December  31,  2010,  compared  to  $1.07  and  $1.02, 
respectively,  for  the  year  ended  December  31,  2009.    Return  on  average  assets  was  1.04%  in  2010, 
compared to 0.43% in 2009, and return on average stockholders’ equity was 15.86% in 2010, compared 
to 6.33% in 2009.   

Net income for the year ended December 31, 2009 was $5.9 million, compared to net income of $7.0 
million for the year ended December 31, 2008.  This decrease in net income is primarily attributable to a 
significant increase in deposit insurance assessments by the FDIC, and an increase in provision for loan 
losses.  The expense of FDIC insurance assessments increased $2.2 million, or 266.7%, to $2.7 million in 
2009  from  $568,000  in  2008.    This  increase  was  attributable  to  increases  in  both  the  assessment  rates 
determined by the FDIC and our assessable deposits, as a result of the Company’s growth in deposits.  
Also,  during  the  fourth  quarter  of  2009,  the  Company  expensed  the  first  installment  of  the  13-quarter 
prepaid  assessment  adopted  by  the  FDIC  in  November  2009.    The  provision  for  loan  losses  increased 
$4.6 million, or 73.1%, from $6.3 million in 2008 to $10.9 million in 2009.  The increase in provision for 
loan losses was the result of funding the loan loss reserve to match growth in the loan portfolio and loan 
charge-offs.  These negative effects were partially offset by higher net interest income, which was due to 
significant  growth  of  our  deposits  and  loan  portfolio  resulting  from  continued  core  growth  in 
Birmingham, Huntsville and Montgomery and our expansion into Dothan in late 2008. Also positively 
impacting  net  income  in  2009  was  an  increase  of  $1.7  million  in  noninterest  income,  up  63.2%,  from 

42

 
 
 
 
 
$2.7 million in 2008 to $4.4 million in 2009.  Basic and diluted net income per common share were $1.07 
and  $1.02,  respectively,  for  the  year  ended  December  31,  2009,  compared  to  $1.37  and  $1.31, 
respectively,  for  the  year  ended  December  31,  2008.    Return  on  average  assets  was  0.43%  in  2009, 
compared to 0.71% in 2008, and return on average stockholders’ equity was 6.33% in 2009, compared to 
9.28% in 2008.   

Interest income 
Interest expense 

Net interest income 
Provision for loan losses 

Net interest income after provision for loan losses 

Noninterest income 
Noninterest expense 

Net income before taxes 

Provisions for income taxes  

Net income 

Interest income 
Interest expense 

Net interest income 
Provision for loan losses 

Net interest income after provision for loan losses 

Noninterest income 
Noninterest expense 

Net income before taxes 

Provisions for income taxes  

Net income 

Net Interest Income 

Year Ended 
December 31, 

2010 
2009 
(Dollars in Thousands) 

78,146
15,260  
62,886  
10,350  
52,536  
  5,169  
30,969  
26,736  
9,358  
17,378

  $

  $

62,197
18,337  
43,860  
  10,685  
33,175  
   4,413  
28,930  
8,658  
2,780  
  5,878

 Change from the 
Prior Year 

25.64  % 
   (16.78)  % 
43.38  % 
(3.14)  % 
58.36  % 
17.13  % 
7.05  % 
208.80  % 
236.62  % 
195.64  % 

Year Ended 
December 31, 

2009 
2008 
(Dollars in Thousands) 

62,197
18,337  
43,860  
10,685  
33,175  
4,413  
28,930  
8.658  
2,780  
5,878

 $

 $

   55,450  
20,474  
34,976  
 6,274  
28,702  
 2,704  
20,576  
10,830  
 3,825  
7,005  

 Change from the 
Prior Year 

12.17  % 
(10.44)  % 
25.40  % 
70.31  % 
15.58  % 
63.20  % 
40.60  % 
(20.06)  % 
(27.32)  % 
(16.09)  % 

$

$

$ 

$ 

Net  interest  income  is  the  difference  between  the  income  earned  on  interest-earning  assets  and 
interest paid on interest-bearing liabilities used to support such assets.  The major factors which affect net 
interest  income  are  changes  in  volumes,  the  yield  on  interest-earning  assets  and  the  cost  of  interest-
bearing liabilities.  Our management’s ability to respond to changes in interest rates by effective asset-
liability management techniques is critical to maintaining the stability of the net interest margin and the 
momentum of our primary source of earnings. 

Beginning in mid-2004, the Federal Reserve Open Market Committee, or FOMC, increased interest 
rates 400 basis points through mid-2006, where interest rates remained constant until September 2007.  
In  September  2007,  the  FOMC  started  dropping  market  rates  in  an  effort  to  stabilize  a  declining  real 
estate  market  and  to  ease  recessionary  pressures.    Over  the  next  five  quarters,  the  FOMC  would  drop 
rates a total of 500 basis points.  Rates have remained extremely low since bottoming out in December 
2008.    During  this  time  of  falling  market  rates,  our  management  maintained  a  moderately  liability-
sensitive  balance  sheet  position,  meaning  that  more  liabilities  are  scheduled  to  reprice  within  the  next 
year than assets, thereby taking advantage of the decreasing rates. 

Net interest income increased $19.0 million, or 43.4%, to $62.9 million for the year ended December 
31, 2010 from $43.9 million for the year ended December 31, 2009.  This was due to an increase in total 
interest income of $15.9 million, or 25.6%, and a decrease in total interest expense of $3.1 million, or 
16.8%.  The increase in total interest income was primarily attributable to a 17.9% increase in average 
loans  outstanding  from  2009  to  2010,  which  was  the  result  of  growth  in  all  four  of  our  markets,  but 
primarily market share expansion in our younger markets of Montgomery and Dothan.  

Net interest income increased $8.9 million, or 25.4%, to $43.9 million for the year ended December 
31, 2009 from $35.0 million for the year ended December 31, 2008.  This was due to an increase in total 
interest  income  of  $6.7  million,  or  12.2%,  and  a  decrease  in  total  interest  expense  of  $2.1  million,  or 
43  

 
 
 
 
  
  
 
 
  
 
  
 
  
 
 
  
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
  
 
  
 
  
 
  
 
   
 
  
 
  
 
  
 
  
 
 
10.4%.    The  increase  in  total  interest  income  was  primarily  attributable  to  loan  growth  as  a  result  of 
significant continued core growth in Birmingham, Huntsville and Montgomery and the relocation of our 
Dothan office following our expansion into that market in 2008. 

Investments

  We view the investment portfolio as a source of income and liquidity.  Our investment strategy is to 
accept a lower immediate yield in the investment portfolio by targeting shorter term investments.  Our 
investment policy provides that no more than 40% of our total investment portfolio should be composed 
of municipal securities. 

The investment portfolio at December 31, 2010 was $282.2 million, compared to $256.1 million at 
December 31, 2009.  The interest earned on investments rose to $8.8 million in 2010 from $6.0 million in 
2009.  That was a result of higher average portfolio balances due to our growth.  The average taxable-
equivalent yield on the investment portfolio decreased from 5.06% in 2009 to 4.08% in 2010, or 98 basis 
points. 

The investment portfolio at December 31, 2009 was $256.1 million, compared to $102.3 million at 
December 31, 2008.  The interest earned on investments rose to $6.0 million in 2009 from $4.8 million in 
2008.  That was a result of higher average portfolio balances due to our growth.  The average taxable-
equivalent yield on the investment portfolio decreased from 5.60% in 2008 to 5.06% in 2009, or 54 basis 
points. 

Net Interest Margin Analysis

The net interest margin is impacted by the average volumes of interest-sensitive assets and interest-
sensitive  liabilities  and  by  the  difference  between  the  yield  on  interest-sensitive  assets  and  the  cost  of 
interest-sensitive  liabilities  (spread).    Loan  fees  collected  at  origination  represent  an  additional 
adjustment to the yield  on loans.  Our spread can be affected by economic conditions, the competitive 
environment,  loan  demand,  and  deposit  flows.    The  net  yield  on  earning  assets  is  an  indicator  of 
effectiveness of our ability to manage the net interest margin by managing the overall yield on assets and 
cost of funding those assets. 

The  following  table  shows,  for  the  twelve  months  ended  December 31,  2010,  2009  and  2008,  the 
average  balances  of  each  principal  category  of  our  assets,  liabilities  and  stockholders’  equity,  and  an 
analysis of net interest revenue, and the change in interest income and interest expense segregated into 
amounts  attributable  to  changes  in  volume  and  changes  in  rates.    This  table  is  presented  on  a  taxable 
equivalent basis, if applicable. 

44

 
 
 
 
Assets 

Interest-earning assets: 

Loans, net of 
unearned 
income(1) 
Mortgage loans 
held 
    for sale 
Investment 

securities: 

     Taxable 
     Tax-exempt(2) 
     Total investment 
     securities(3) 
    Federal funds 
        sold 
     Restricted equity 
        securities 
    Interest -bearing  
       balances with 
       banks 
     Total interest-   
earning assets 

Non-interest 

earning assets: 
Cash and due from 

banks 

Net fixed assets and  

equipment 

Allowance for loan 
losses, accrued 
interest and other 
assets 

Savings deposits 
Money market 
accounts 
Time deposits 
Fed funds 

purchased 

 Other borrowings 

Total interest-bearing 

Average Consolidated Balance Sheets and Net Interest Analysis 
On a Fully Taxable-Equivalent Basis  
For the Years Ended December 31 
(Dollars in Thousands) 

2010 
   Interest 
Earned/ 
 Paid 

  Average 
Yield/ 
 Rate 

2009 
   Interest 
Earned/
 Paid 

  Average 
Yield/ 
 Rate 

 Average 
 Balance 

 Average 
 Balance 

2008 
Interest 
Earned 
/Paid 

  Average 
Yield/  
Rate 

Average 
Balance 

$1,283,204 

$68,889 

5.37% $1,088,437

$55,625

 5.11% 

$826,957

$49,852 

6.03%

6,275 

226 

3.60%

6,195

265

4.28%

2,469

145 

5.87%

180,045   
59,812   

6,482   
3,314   

3.60%
5.72%

92,903
38,834

4,517
2,151

4.86%
5.54%

68,683
 23,384

3,840 
1,318 

5.59%
5.64%

239,857 

9,796 

4.08%

131,737

6,668

5.06%

92,067

5,158 

5.60%

47,581 

104 

0.22%

88,651

257

0.29%

 29,474

548 

1.86%

3,448 

56 

1.62%

3,101

10

0.32%

2,454

90 

3.67%

42,675 

115 

0.27%

24,987

24

0.10%

3,141

58 

1.85%

$1,623,040 

$79,186 

4.88% $1,343,108

$ 62,849

4.68% $ 956,562

$ 55,851 

5.84%

24,837 

4,914 

23,087 

18,337

4,503

10,534
$1,376,482

 18,247

 3,998

4,514
 $ 983,321

              Total assets 

$1,675,878   

Liabilities  
and stockholders’ equity 

Interest-bearing 
liabilities: 
Interest -bearing 

demand deposits 

$264,591 

$1,253 

2,978   

15   

0.47%
0.50%

$178,232
972

$1,599
5

775,544 
255,326   

5,994 
4,679   

0.77%
1.83%

704,112
218,087

8,859
5,624

0.90%
0.51%

1.26%
2.58%

 $92,717
455

558,313
135,128

$1,522 
3 

12,411 
5,439 

4,901 
52,186   

31 
3,288   

0.63%
6.30%

—
37,705

—        — 
5.96%

2,250

4,729
20,838 

119 
980 

1.64%
0.66%

2.22%
4.03%

2.52%
4.70%

liabilities 

$1,355,526 

$15,260 

1.13% $1,139,108

$ 18,337

1.61%

$812,180

$ 20,474 

2.52 %

45  

 
 
 
 
 
  
  
 
 
 
   
   
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
Average Consolidated Balance Sheets and Net Interest Analysis 
On a Fully Taxable-Equivalent Basis  
For the Years Ended December 31 
(Dollars in Thousands) 

2010 
   Interest 
Earned/ 
 Paid 

  Average 
Yield/ 
 Rate 

2009 
   Interest 
Earned/
 Paid 

  Average 
Yield/ 
 Rate 

 Average 
 Balance 

 Average 
 Balance 

2008 
Interest 
Earned 
/Paid 

  Average 
Yield/  
Rate 

Average 
Balance 

Noninterest-bearing 

liabilities: 
Noninterest- 
bearing 
demand deposits 

Other liabilities 
Stockholders’ 

equity 

    Unrealized 
        gains(loss) on  
        securities and 
        derivative 
    Total liabilities and 
        stockholders’ 
         equity 

Net interest spread 

Net interest margin 

207,399 

3,412   

105,156 

140,660
3,785

91,188

92,451  
3,203 

75,034 

4,385 

1,741

453

$1,675,878 

$1,376,482

$983,321 

3.75%

3.94%    

3.07%    

3.31%    

3.32% 

3.70% 

(1)  Non-accrual loans are included in average loan balances in all periods.  Net loan fees of $750,000, $730,000 and $920,000 are 

(2) 

included in interest income in 2010, 2009 and 2008, respectively.   
Interest income and yields are presented on a fully taxable equivalent basis using a tax rate of 35% in 2010, and 34% in 2009 and 
2008. 

(3)  Unrealized  gains  of  $6,717,000,  $1,197,000  and  $376,000  are  excluded  from  the  yield  calculation  in  2010,  2009  and  2008, 

respectively. 

46  

 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
  
 
   
   
  
 
 
The following table reflects changes in our net interest margin as a result of changes in the volume 
and rate of our interest-bearing assets and liabilities.  Changes as a result of mix or the number of days in 
the  period  have  been  allocated  to  the  volume  and  rate  changes  in  proportion  to  the  relationship  of  the 
absolute dollar amounts of the change in each. 

Change in Interest Income and Expenses on a 
Taxable-Equivalent Basis 

2010 Compared to 2009 
Increase (Decrease) in 
Interest Income and Expense 
Due to Changes in: 
Rate 

Volume     

2009 Compared to 2008 
Increase (Decrease) in 
Interest Income and Expense 
Due to Changes in: 
Rate 

Total 

Total 

Volume     
(Dollar amounts in Thousands) 

$ 10,346    
        4    

$ 2,918  
(43)  

$ 13,264    
(39)

$ 15,763    
219  

$ 

(9,990)      
(99)    

$  5,773   
120 

  3,374    
  1,162    

  (1,409)  
      1  

1,965  
1,163  

  1,354  
870  

(677)    
(37)    

  (100)    

(53)  

(153)

  1,100  

(1,391)    

       1    

26    
14,813    

45  

65  

1,524

46  

24  

(104)    

91  
16,337    

403  
19,733    

(437)    
(12,735 )   

(34) 
 6,998   

677 
833 

(291) 

(80) 

590    
10    
827    
857    
31    
906    

(936)

—  
  (3,692)  
  (1,802)  
—  
132  

(346)

10  

  (2,865)
  (945)

31  
1,038  

  1,404  

3    
  3,241    
  3,339  
(119)  
794   

(1,327)     
(1)      
(6,793)      
(3,154)    
—    
476      

77   
2   
   (3,552)   
185 
(119)) 
1,270 

3,221    

(6,298)

(3,077)

8,662   

(10,799)    

  (2,137) 

Interest-earning assets: 

Loans, net of unearned income   
Mortgages held for sale 
Investment securities: 
      Taxable 
      Tax-exempt 

Federal funds  
Restricted equity securities  

Interest bearing balances with  
      banks 

Total earning assets 
Interest-bearing liabilities: 
Interest-bearing demand 

deposits 

Savings deposits 
Money market accounts 

    Time deposits 
    Federal funds purchased 
    Other borrowings 

Total interest-bearing 

liabilities 

Increase in net interest income 

$11,593    

$ 7,822

$19,414   

$  11,071   

$ (1,936)    

$  9,135 

The  two  primary  factors  that  make  up  the  spread  are  the  interest  rates  received  on  loans  and  the 
interest rates paid on deposits. We have been disciplined in raising interest rates on deposits only as the 
market demanded and thereby managing cost of funds.  Also, we have not competed for new loans on 
interest rate alone, but rather we have relied on effective marketing to business customers.   

Our  net  interest  spread  and  net  interest  margin  were  3.75%  and  3.94%,  respectively,  for  the  year 
ended December 31, 2010, compared to 3.07% and 3.31%, respectively, for the year ended December 31, 
2009.    Our  average  interest-earning  assets  for  the  year  ended  December  31,  2010  increased  $279.9 
million,  or  20.8%,  to  $1.623  billion  from  $1.343  billion for  the  year  ended  December  31,  2009.    This 
increase in our average interest-earning assets was due to continued core growth in all of our markets, 
increased  loan  production  and  increased  investment  securities.    Our  average  interest-bearing  liabilities 
increased $216.4 million, or 19.0%, to $1.356 billion for the year ended December 31, 2010 from $1.139 
billion  for  the year  ended December  31, 2009.    This increase  in  our  average  interest-bearing  liabilities 
was  primarily  due  to  an  increase  in  interest-bearing  deposits  in  all  our  markets,  but  also  reflects  the 
issuance of $15 million in trust preferred securities in March 2010 and a $5 million subordinated note in 
June  2009.    The  ratio  of  our  average  interest-earning  assets  to  average  interest-bearing  liabilities  was 
119.7% and 117.9% for the years ended December 31, 2010 and 2009, respectively.     

Our average interest-earning assets produced a taxable equivalent yield of 4.88% for the year ended 
December 31, 2010, compared to 4.68% for the year ended December 31, 2009.  The average rate paid 
on interest-bearing liabilities was 1.13% for the year ended December 31, 2010, compared to 1.61% for 
the year ended December 31, 2009.   

Our  net  interest  spread  and  net  interest  margin  were  3.07%  and  3.31%,  respectively,  for  the  year 
ended December 31, 2009, compared to 3.32% and 3.70%, respectively, for the year ended December 31, 
2008.    Our  average  interest-earning  assets  for  the  year  ended  December  31,  2009  increased  $386.5 
million,  or  40.4%,  to  $1.3  billion  from  $956.6  million  for  the  year  ended  December  31,  2008.    This 
47  

 
 
 
 
 
  
  
  
  
  
  
  
  
     
  
  
  
     
  
  
  
     
  
  
  
     
  
  
  
    
     
     
  
  
  
  
  
     
    
    
    
    
     
    
    
  
  
     
     
  
 
 
 
 
 
 
 
 
  
 
    
 
 
 
   
 
   
  
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
   
 
 
 
 
   
  
    
 
   
  
 
 
 
 
    
  
  
 
 
 
 
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
 
 
 
 
 
 
 
 
increase in our average interest-earning assets was due to continued core growth in all of our markets, 
increased  loan  production  and  increased  investment  securities.    Our  average  interest-bearing  liabilities 
increased $326.9 million, or 40.3%, to $1.1 billion for the year ended December 31, 2009 from $812.2 
million for the year ended December 31, 2008.  This increase in our average interest-bearing liabilities 
was  primarily  due  to  an  increase  in  interest-bearing  deposits  in  all  our  markets,  but  also  reflects  the 
issuance  of  $15  million  in  trust  preferred  securities  in  September  2008  and  a  $5  million  subordinated 
note in June 2009.  The ratio of our average interest-earning assets to average interest-bearing liabilities 
was 117.9% and 117.8% for the years ended December 31, 2009 and 2008, respectively.     

Our average interest-earning assets produced a taxable equivalent yield of 4.68% for the year ended 
December 31, 2009, compared to 5.84% for the year ended December 31, 2008.  The average rate paid 
on interest-bearing liabilities was 1.61% for the year ended December 31, 2009, compared to 2.52% for 
the year ended December 31, 2008.   

Provision for Loan Losses

The provision for loan losses represents the amount determined by management to be necessary to 
maintain  the  allowance  for  loan  losses  at  a  level  capable  of  absorbing  inherent  losses  in  the  loan 
portfolio.  Our management reviews the adequacy of the allowance for loan losses on a quarterly basis.  
The  allowance  for  loan  losses  calculation  is  segregated  into  various  segments  that  include  classified 
loans, loans with specific allocations and pass rated loans.  A pass rated loan is generally characterized 
by a very low to average risk of default and in which management perceives there is a minimal risk of 
loss.    Loans  are  rated  using  a  nine-point  risk  grade  scale  with  loan  officers  having  the  primary 
responsibility for assigning risk grades and for the timely reporting of changes in the risk grades.  These 
processes, and the assigned risk grades, the criticized and classified loans in the portfolio are segregated 
into the following regulatory classifications:  Special Mention, Substandard, Doubtful or Loss, with some 
general  allocation  of  reserve  based  on  these  grades.    At  December  31,  2010,  total  loans  rated  Special 
Mention  or  worse  were  $98.3  million,  or  7.05%  of  total  loans,  compared  to  $79.1  million,  or  6.6%  of 
total loans, at December 31, 2009.  Impaired loans are reviewed specifically and separately under FASB 
ASC  310-30-35,  Subsequent  Measurement  of  Impaired  Loans,  to  determine  the  appropriate  reserve 
allocation.    Our  management  compares  the  investment  in  an  impaired  loan  with  the  present  value  of 
expected  future  cash  flow  discounted  at  the  loan’s  effective  interest  rate,  the  loan’s  observable  market 
price  or  the  fair  value  of  the  collateral,  if  the  loan  is  collateral-dependent,  to  determine  the  specific 
reserve allowance.  Reserve percentages assigned to non-impaired loans are based on historical charge-
off  experience  adjusted  for  other  risk  factors.    To  evaluate  the  overall  adequacy  of  the  allowance  to 
absorb losses inherent in our loan portfolio, our management considers historical loss experience based 
on  volume  and  types  of  loans,  trends  in  classifications,  volume  and  trends  in  delinquencies  and  non-
accruals, economic conditions and other pertinent information.  Based on future evaluations, additional 
provisions for loan losses may be necessary to maintain the allowance for loan losses at an appropriate 
level.     

The provision expense for loan losses was $10.4 million for the year ended December 31, 2010, a 
decrease of $300,000 from $10.7 million in 2009.  Also, nonperforming loans increased to $14.3 million, 
or 1.02%, of total loans at December 31, 2010 from $12.2 million, or 1.01%, of total loans at December 
31, 2009.  During 2010, we had net charged-off loans totaling $6.9 million, compared to net charged-off 
loans of $6.6 million for 2009.  The ratio of net charged-off loans to average loans was 0.55% for 2010, 
compared to 0.60% for 2009.  The allowance for loan losses totaled $18.1 million, or 1.30% of loans, net 
of  unearned  income,  at  December  31,  2010,  compared  to  $14.9  million,  or  1.24%  of  loans,  net  of 
unearned income, at December 31, 2009.   

The provision expense for loan losses was $10.7 million for the year ended December 31, 2009, an 
increase of $4.4 million, in comparison to $6.3 million in 2008.  Also, nonperforming loans increased to 
$12.2 million, or 1.01%, of total loans at December 31, 2009 from $9.7 million, or 1.02%, of total loans 
at December 31, 2008.  During 2009, we had net charged-off loans totaling $6.6 million, compared to net 
charged-off  loans  of  $3.4  million  for  2008.    The  ratio  of  net  charged-off  loans  to  average  loans  was 
0.60% for 2009, compared to 0.41% for 2008.  The allowance for loan losses totaled $14.9 million, or 
1.24% of loans, net of unearned income, at December 31, 2009, compared to $10.6 million, or 1.10% of 
loans, net of unearned income, at December 31, 2008.    

48

 
 
 
 
Noninterest Income

Noninterest  income  increased  $756,000,  or  17.1%,  to  $5.2  million  in  2010  from  $4.4  million  in 
2009.  Noninterest income increased $1.7 million, or 63.2%, to $4.4 million in 2009 from $2.7 million in 
2008.    Growth  in  deposits,  with  corresponding  increases  in  deposit  service  charges  and  debit  card 
transaction fees contributed to the increases in noninterest income in both the 2010-2009 and 2009-2008 
comparative periods. Lending fees also contributed to the increase in 2009 compared to 2008.   

Income from mortgage banking operations for the year ended December 31, 2010 was unchanged at 
$2.2  million  from  the  year  ended December  31,  2009  as we  continue  to  experience  strong demand  for 
refinancing.  Income from mortgage banking operations for the year ended December 31, 2009 increased 
$1.2 million, or 123.3%, to $2.2 million from $1.0 for the year ended December 31, 2008. This increase 
was the result of higher originations and refinancings, and the addition of a loan production officer in the 
Montgomery,  Alabama  market  in  May  2008.    Income  from  customer  service  charges  and  fees  for  the 
year ended December 31, 2010 increased $685,000, or 42.0%, to $2.3 million from $1.6 million for the 
year  ended  December  31,  2009.    Income  from  customer  service  charges  and  fees  for  the  year  ended 
December 31, 2009 increased $361,000, or 28.43%, to $1.6 million from $1.3 million for the year ended 
December  31, 2008.   These  increases  are  primarily  due  to  a gain  of  transaction  accounts over  the past 
five years.  Our management is currently pursuing new accounts and customers through direct marketing 
and other promotional efforts to increase this source of revenue.  

Noninterest Expense

Noninterest expense increased $2.2 million, or 7.7%, to $31.0 million for the year ended December 
31, 2010 from $28.8 million for the year ended December 31, 2009.  This increase is largely attributable 
to  increased  salary  and  employee  benefits  expense,  which  is  a  result  of  staff  additions  related  to  our 
expansion.    We  had  170  full-time  equivalent  employees  at  December  31,  2010  compared  to  156  at 
December 31, 2009.  Noninterest expense increased $8.2 million, or 39.7%, to $28.8 million for the year 
ended December 31, 2009 from $20.6 million for the year ended December 31, 2008.  This increase is 
primarily attributable to a significant increase in FDIC deposit insurance assessments and an increase in 
the  provision  for  loan  losses  during  2009.    FDIC  insurance  assessments  increased  $2.2  million,  or 
266.7%, to $2.7 million in 2009 from $568,000 in 2008.  This increase was attributable to increases in 
both  the  assessment  rates  determined  by  the  FDIC  and  the  assessable  deposits,  as  a  result  of  the 
Company’s growth in deposits.  Also, during the fourth quarter of 2009, the Company expensed the first 
installment of the 13-quarter prepaid assessment adopted by the FDIC in November 2009.  The provision 
for loan losses increased $4.4 million, or 69.8%, from $6.3 million in 2008 to $10.7 million in 2009.  The 
increase in provision for loan losses was the result of funding the loan loss reserve to match growth in the 
loan portfolio and loan charge-offs. 

Income Tax Expense 

Income tax expense was $9.4 million in 2010, compared to $2.8 million in 2009 and $3.8 million in 
2008. Our effective tax rates for 2010, 2009 and 2008 were 35.00%, 32.11% and 35.32%, respectively.  
Our primary permanent differences are related to incentive  stock option expenses  and tax-free income. 
Barring legislative tax changes, we anticipate our effective tax rate to remain consistent with preceding 
years.

Financial Condition

Assets

Total assets at December 31, 2010, were $1.94 billion, an increase of $361.7 million, or 23.0%, over 
total  assets  of  $1.57  billion  at  December 31,  2009.    Average  assets  for  2010  were  $1.68  billion,  an 
increase of $299.4 million, or 21.74%, over average assets of $1.38 billion in 2009.  Loan growth was the 
primary  reason  for  the  increase.    Year-end  2010  net  loans  were  $1.38  billion,  up  $184.4  million,  or 
15.5%, over the year-end 2009 total net loans of $1.19 billion. 

Total assets at December 31, 2009, were $1.57 billion, an increase of $411.0 million, or 35.3%, over 
total  assets  of  $1.16  billion  at  December 31,  2008.    Average  assets  for  2009  were  $1.38  billion,  an 
increase of $393.2 million, or 40.0%, over average assets of $983.3 million in 2008.  Loan growth was 

49

 
 
 
 
 
 
the primary reason for the increase.  Year-end 2009 net loans were $1.19 billion, up $234.5 million, or 
24.5%, over the year-end 2008 total net loans of $957.6 million. 

  We  believe  that  our  business  model  results  in  a  higher  level  of  earning  assets  than  peer  banks.  
Earning  assets  are  defined  as  assets  which  earn  interest  income.   Earning  assets  include  short-term 
investments,  the  investment  portfolio  and  net  loans.   We  maintain  a  higher  level  of  earning  assets 
because in our business model, fewer assets are allocated to facilities,  ATMs, cash and due-from-bank 
accounts  used  for  transaction  processing  than  is  the  case  with  many  of  our  peers.    Earning  assets  at 
December 31,  2010  were  $1.89  billion,  or  97.4%  of  total  assets  of  $1.94  billion.    Earning  assets  at 
December 31, 2009 were $1.52 billion, or 96.8% of total assets of $1.57 billion.  We believe this ratio is 
expected to generally continue at these levels, although it may be affected by economic factors beyond 
our control. 

Investment Portfolio  

  We view the investment portfolio as a source of income and liquidity.  Our investment strategy is to 
accept a lower immediate yield in the investment portfolio by targeting shorter-term investments.  Our 
investment policy provides that no more than 40% of our total investment portfolio should be composed 
of  municipal  securities.    At  December  31,  2010,  mortgage-backed  securities  represented  37%  of  the 
investment  portfolio,  state  and  municipal  securities  represented  29%  of  the  investment  portfolio,  U.S. 
Treasury  and  government  agencies  represented  33%  of  the  investment  portfolio,  and  corporate  debt 
represented 1% of the investment portfolio.  Our investment portfolio at December 31, 2010, 2009 and 
2008 consisted of the following: 

50

Gross 

  Amortized 

  Unrealized 

Cost 

Gain 

  Gross 
  Unrealized  
Loss 

Market 
Value 

(Dollars in Thousands) 

$

$

$
$

$

$

$
$

90,631   
101,709   
78,241   
2,013   
272,594   

5,234   
5,234   

92,368   
99,608   
58,090   
3,004   
253,070   

645   
645   

$

$

$
$

$

$

$
$

1,887 
2,783 
1,076 
162 
5,908 

$

(224) 
(268) 
(1,051) 
— 
$ (1,543) 

— 
— 

$
$

(271) 
(271) 

412 
2,717 
876 
36 
4,041 

$

(453) 
(625) 
(567) 
(13) 
$ (1,658) 

1 
1 

$
$

(3) 
(3) 

$ 

$ 

$ 
$ 

$ 

$ 

$ 
$ 

92,294  
104,224  
78,266  
2,175  
276,959  

4,963  
4,963  

92,327  
101,700  
58,399  
3,027  
255,453  

643  
643  

As of December 31, 2010 
    Securities available for sale: 
         U.S. Treasury and government sponsored 
              agencies 
         Mortgage-backed securities 
         State and municipal securities 
         Corporate debt 
Total 

Securities held to maturity:: 
          State and municipal securities 
Total 

As of December 31, 2009 
    Securities available for sale: 
         U.S. Treasury and government sponsored 
              agencies 

Mortgage-backed securities 
State and municipal securities 
Corporate debt 

    Total 

    Securities held to maturity: 
          State and municipal securities 
     Total 

As of December 31, 2008 

Securities available for sale: 

U.S. Treasury and government sponsored 

agencies 

Mortgage-backed securities 
State and municipal securities 
Corporate debt 

Total 

   $ 

 $ 

5,093      $
60,211    
29,879   
5,971    
101,154    

 $

42  
2,338  
457 
—  
2,837  

 $ 

 $  

(18)  
(5) 
(857) 
(772)     

   $ (1,652) 

   $ 

5,117   
62,544   
29,479   
5,199   
 102,339   

All of our investments in mortgage-backed securities are pass-through mortgage-backed securities.  
We do not currently, and did not have at December 31, 2010, any structured investment vehicles or any 
private-label  mortgage-backed  securities.    The  amortized  cost  of  securities  in  our  portfolio  totaled 
$277.8 million at December 31, 2010, compared to $253.7 million at December 31, 2009.  The following 
table  provides  the  amortized  cost  of  our  securities  as  of  December 31,  2010  by  their  stated  maturities 
(this maturity schedule excludes security prepayment and call features), as well as the taxable equivalent 
yields for each maturity range.  All such securities held are traded in liquid markets.   

51  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
  
 
   
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
  
 
 
 
 
 
 
 
   
 
 
 
 
 
  
 
   
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
     
 
   
  
 
      
  
    
 
 
 
 
 
 
 
   
 
 
 
 
 
  
  
 
     
 
   
  
 
      
  
    
 
  
  
  
 
 
  
 
  
  
  
  
 
 
 
  
 
 
  
 
  
  
 
 
 
Maturity of Investment Securities — Amortized Cost 

Less than 
one year 

More than 
One year to 
five years 

More than 
five years to 
ten years 

More than 
ten years 

Total 

(Dollars in Thousands) 

Securities Available for Sale:  
U.S. Treasury and 
    government agencies 
Mortgage-backed securities 
State and municipal securities  
Corporate debt 

   $ 

Total 

   $ 

Taxable-equivalent yield 
U.S. Treasury and 
    government agencies 
Mortgage-backed securities 
State and municipal securities  
Corporate debt 
     Weighted-average yield 

Securities Held to Maturity: 
State and municipal securities  
     Total 
Taxable-equivalent yield 
State and municipal securities  
     Weighted-average yield 

$ 
$ 

$

$

$
$

—      
—  
165  

—      
165      

—  
—  

6.96   %  

—  

6.96   %  

—  
—  

—  
—  

$

$

$
$

58,729    
1,169   
9,031   
—    
68,929    

2.04  %  
5.00  %  
4.78   %  
—   
2.45  %

— 
—   

—   
—   

$

$

$
$

25,519
20,257 
57,044 
2,013 
104,833 

3.94%  
4.38%  
5.24 %  
6.44%  
4.78%  

— 
— 

— 
— 

$ 

6,382
80,283
12,001

—  

98,666

  $ 

90,630 
101,709 
78,241 
2,013 
272,593 

4.40% 
4.00% 
5.95% 
— 
4.26% 

5,234
5,234 

  $ 
$ 

6.12 % 
6.12% 

2.74% 
4.09% 
5.30% 
6.44% 
4.01% 

5,234 
4.01% 

6.12% 
6.12% 

At  December 31,  2010,  we  had  $246,000  in  federal  funds  sold,  compared  with  $680,000  at 

December 31, 2009. 

The  objective  of  our  investment  policy  is  to  invest  funds  not  otherwise  needed  to  meet  our  loan 
demand to earn the maximum return, yet still maintain sufficient liquidity to meet fluctuations in our loan 
demand and deposit structure.  In doing so, we balance the market and credit risks against the potential 
investment return, make investments compatible with the pledge requirements of any deposits of public 
funds,  maintain  compliance  with  regulatory  investment  requirements,  and  assist  certain  public  entities 
with  their  financial  needs.    The  asset  liability  and  investment  committee  has  full  authority  over  the 
investment  portfolio  and  makes  decisions  on  purchases  and  sales  of  securities.    The  entire  portfolio, 
along  with  all  investment  transactions  occurring  since  the  previous  board  of  directors  meeting,  is 
reviewed  by  the  board  at  each  monthly  meeting.    The  investment  policy  allows  portfolio  holdings  to 
include  short-term  securities  purchased  to  provide  us  with  needed  liquidity  and  longer  term  securities 
purchased to generate level income for us over periods of interest rate fluctuations. 

Loan Portfolio 

  We  had  total  loans  of  approximately  $1.39  billion  at  December 31,  2010.    Approximately  51%  of 
our loan portfolio is concentrated in the Birmingham-Hoover, Alabama, MSA, while approximately 23% 
is  concentrated  in  the  Huntsville,  Alabama  MSA.    The  Montgomery,  Alabama  MSA  and  the  Dothan, 
Alabama MSA each represent approximately 13% of our loans.  With our loan portfolio concentrated in 
only  a  few  markets,  there  is  a  risk  that  our  borrowers’  ability  to  repay  their  loans  from  us  could  be 
affected by changes in local economic conditions.   

The following table details our loans at December 31, 2010, 2009 and 2008: 

52  

 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
     
 
 
  
  
 
    
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
     
  
  
  
    
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Commercial, financial and 

agricultural                                    $

Real estate — construction 
Real estate — mortgage: 

Owner occupied commercial 
1-4 family mortgage 
Other mortgage 

Total real estate — mortgage 

Consumer 
     Total loans 
Less: allowance for loan losses 
     Net loans 

$

2010 

2009 

2008 

 (Dollars in Thousands) 

536,620
172,055

$

461,088
224,178

$

325,968
235,162

270,767
199,236
178,793
648,796
37,347
1,394,818
(18,077)
1,376,741

203,983
165,512
 119,749
489,244
  32,574
1,207,084
     (14,737)
1,192,347

147,197
137,019
93,412
377,628
29,475
968,233
(10,602)
957,631

$

$

The following table details the percentage composition of our loan portfolio by type at December 31, 

2010, 2009 and 2008: 

Commercial, financial and agricultural 
Real estate - construction 
Real estate – mortgage: 

Owner occupied commercial 
1-4 family mortgage 
Other mortgage 

 Total real estate — mortgage 

Consumer 
        Total loans 

2010 

38.47%
12.34%

19.41%
14.28%
12.82%
46.51%
2.68%
100.00%

December 31, 
2009 

2008 

38.20%  
18.57%  

33.67% 
24.29% 

16.90%
13.71%
9.92%
40.53%
2.70%  

15.20% 
14.15% 
9.65% 
39.00% 
3.04% 
100.00%   100.00% 

The following table details maturities and sensitivity to interest rate changes for our commercial 

loans at December 31, 2010: 

Due in 1 
year or less 

$  

319,394
146,600 

$

32,736 
28,782 
54,365 
115,883
25,698 
607,575 

101,095
506,480 
607,575 

$

$

$

$

$  

$

   Due in 1 
   to 5 years 

   Due after
5 Years 
(Dollars in Thousands) 
18,561
       — 

198,665 
25,455 

 $ 

180,423 
88,181 
112,866 
381,470 
11,549 
617,139 

57,608 
82,273 
11,562 
151,443
100 
 $  170,104 

Total 

$       536,620
          172,055

          270,767
          199,236
          178,793
648,796
37,347
1,394,818

$

(18,077)

$

1,376,741

69,414
 $ 
395,194 
221,945           100,690 
617,139     $  170,104 

565,703
$
          829,115
1,394,818
$

Type of Loan(1)   

Commercial, financial and agricultural 
Real estate – construction 
Real estate – mortgage 

Owner-occupied commercial 
1-4 family mortgage                                                       

             Other mortgage 

Subtotal: Real estate-mortgage 

Consumer 
                 Total Loans 

Less: allowance for loan losses 

Net loans 
Interest rate sensitivity: 
Fixed interest rates 
Floating or adjustable rates 

Total 

(1) 

 Includes non-accrual loans. 

53  

 
 
 
  
 
 
 
 
 
 
  
  
 
 
 
 
  
 
  
  
  
 
 
  
  
  
  
  
  
  
    
  
  
 
 
   
 
 
 
 
 
 
 
 
 
  
 
   
 
  
 
   
 
  
 
   
 
Asset Quality 

The following table presents a summary of changes in the allowances for loan losses over the past 
three fiscal years.  Our net charge-offs as a percentage of average loans for 2010 was lower than 2009 at 
0.55%, compared to 0.60%.  The largest balance of our charge-offs is on real estate construction loans.  
Real estate construction loans represent 12.34% of our loan portfolio.   

For the Years Ended December 31, 
2009 
(Dollars in Thousands) 

2010 

2008 

Allowance for loan losses: 
    Beginning of year 
Charge-offs: 

Commercial, financial and agricultural 
Real estate – construction 
Real estate – mortgage: 

Owner occupied commercial 
1-4 family mortgage 
Other mortgages 

Total real estate – mortgages 
Consumer 
Other 

Total charge-offs 
Recoveries: 

Commercial, financial and agricultural 
Real estate – construction 
Real estate – mortgage: 
  Owner Occupied 
  1-4 family mortgage 
  Other 
Total real estate – mortgages 
Consumer 
Total recoveries 

$

14,737   $    10,602   $

 7,732

(1,667)  
(3,488)  

 (2,616)  
(3,322)  

    (545)
   (2,264)

(548)  
(1,227)  
—  
(1,775)  
(12)  
(266)  
(7,208)  

—  
  (522)  
  (9)  
  (531)  
   (43)  
   (164)  
(6,676)  

  —
    (480)
       (459)
    (939)
      (44)
     (74)
      (3,866)

97  
53  

12  
20  
—  
32  
16  
198  

—  
108  

—  
3  
—  
3  
15  
126  

   264
   —

   —
      —
  —
     —
  198
 462

Net charge-offs 

(7,010)  

    (6,550)  

    (3,404)

Provision for loan losses charged to expense 

10,350  

10,685  

    6,274

Allowance for loan losses at end of period 

$

18,077   $

14,737

$

10,602

As a percentage of year-to-date average total loans: 
     Net charge-offs 
     Provisions for loan losses 
Allowance for loan losses as a percentage of: 

 Year-end loans 
 Nonperforming assets 

 2010 

2009 

2008 

0.55% 
0.81% 

0.60%   
1.00%   

0.41% 
0.76% 

1.30% 
84.82% 

1.24% 
60.34% 

1.09% 
52.68% 

The allowance for loan losses is established and maintained at levels management deems adequate to 
absorb anticipated credit losses from identified and otherwise inherent risks in the loan portfolio as of the 
balance sheet date. In assessing the adequacy of the allowance for loan losses management considers its 
evaluation of the loan portfolio, past due loan experience, collateral values, current economic conditions 
and other factors considered necessary to maintain the allowance at an adequate level.  Our management 
feels that the allowance was adequate at December 31, 2010. 

The following table presents the allocation of the allowance for loan losses for each respective loan 
category  with  the  corresponding  percent  of  loans  in  each  category  to  total  loans.    The  comprehensive 
allowance  analysis  developed  by  our  credit  administration  group  is  in  compliance  with  all  current 
regulatory guidelines. 

54  

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
  
 
  
 
 
 
 
  
  
 
 
  
 
 
  
 
 
 
 
 
 
 
   
 
 
 
 
    
  
 
 
 
 
 
 
 
Allocation of Allowance for Loan Losses 

                                       For the Years Ended December 31, 

2010 

2009 

2008 

Percentage
of loans in
each 
category to
total loans   Amount 

Percentage
of loans in
each 
category to
total loans

(Dollars in Thousands) 

  Amount  

Percentage 
of loans in 
each 
category to 
total loans 

  Amount 

Commercial, financial and 

agricultural 

Real estate - construction 
Real estate – mortgage 

   Consumer 
Other 

Total 

 $ 

5,214   
            6,373  
               1,067  
                  554  
               4,869  
18,077   
 $ 

38.47% $
12.34% 
46.51% 
2.68% 
0.00%

$  

3,058  
6,295  
1,241  
1  

4,142

38.20%  
18.57%  
40.53%  
2.70%  
       0.00%

100.00%  $    14,737  

100.00%   $  

1,489  
5,473  
40  
5  
3,595  
10,602  

33.67%
24.29%
39.00%
3.04%
0.00%
100.00%

  We  target  small  and  medium-sized  businesses  as  loan  customers.    Because  of  their  size,  these 
borrowers  may  be  less  able  to  withstand  competitive  or  economic  pressures  than  larger  borrowers  in 
periods of economic weakness.  If loan losses occur to a level where the loan loss reserve is not sufficient 
to cover actual loan losses, our earnings will decrease.  Additionally, we use an independent consulting 
firm to review our loans annually for quality in addition to the reviews that may be conducted by bank 
regulatory agencies as part of their usual examination process. 

As of December 31, 2010, we had impaired loans of $51.5 million inclusive of nonaccrual loans, an 
increase of $30.0 million from $21.5 million as of December 31, 2009.  We allocated $4.4 million of our 
allowance for loan losses at December 31, 2010 to these impaired loans. We had previous write-downs 
against impaired loans of $3.2 million at December 31, 2010, compared to $1.2 million at December 31, 
2009.  The average balance of all impaired loans in 2010 was $48.8 million.  Interest income foregone 
for impaired loans was $510,000 for the year ended December 31, 2010, and we recognized $2.2 million 
of  income  on  impaired  loans  for  the  year  ended  December  31,  2010.    A  loan  is  considered  impaired, 
based on current information and events, if it is probable that we will be unable to collect the scheduled 
payments  of  principal  or  interest  when  due  according  to  the  contractual  terms  of  the  original  loan 
agreement.    Impairment  does  not  always  indicate  credit  loss,  but  provides  an  indication  of  collateral 
exposure based on prevailing market conditions and third-party valuations.  Impaired loans are measured 
by either the present value of expected future cash flows discounted at the loan’s effective interest rate, 
the loan’s obtainable market price, or the fair value of the collateral if the loan is collateral-dependant. 
The amount of impairment, if any, and subsequent changes are included in the allowance for loan losses. 
Interest  on  accruing  impaired  loans  is  recognized  as  long  as  such  loans  do  not  meet  the  criteria  for 
nonaccrual  status.    Our  credit  risk  management  performs  verification  and  testing  to  ensure  appropriate 
identification of impaired loans and that proper reserves are held on these loans.   

Of the $51.5 million of impaired loans reported as of December 31, 2010, $28.7 million were real 
estate – construction loans, $3.5 million were residential real estate loans, $11.5 million were commercial 
and industrial loans and $5.0 million were commercial real estate loans.  Of the $28.7 million of impaired 
real  estate  –  construction  loans,  $13.9  million  (a  total  of  21  loans  with  11  builders)  were  residential 
construction loans, and $7.0 million consisted of various residential lot loans to 10 builders.   

The  Bank  has  procedures  and  processes  in  place  intended  to  ensure  that  losses  do  not  exceed  the 
potential  amounts  documented  in  the  Bank’s  impairment  analyses  and  reduce  potential  losses  in  the 
remaining performing loans within our real estate construction portfolio. These include the following: 

(cid:2)  We  closely  monitor  the  past  due  and  overdraft  reports  on  a  weekly  basis  to  identify 

deterioration as early as possible and the placement of identified loans on the watchlist. 

(cid:2)  We  perform  extensive  monthly  credit  review  for  all  watchlist/classified  loans,  including 
formulation of aggressive workout or action plans.  When a workout is not achievable, we move 
to  collection/foreclosure  mode  to  obtain  control  of  the  underlying  collateral  as  rapidly  as 
possible to minimize the deterioration of collateral and/or the loss of its value. 

55  

 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
(cid:2)  We require updated financial information, global inventory aging and interest carry analysis for 

existing builders to help identify potential future loan payment problems. 

(cid:2)  We generally limit loans for new construction to established builders and developers that have 
an  established  record  of  turning  their  inventories,  and  we  restrict  our  funding  of  undeveloped 
lots and land. 

Nonperforming Assets 

Nonaccrual  loans  totaled  $14.3  million,  $11.9 million  and  $7.7  million  as  of  December 31,  2010, 
2009  and  2008,  respectively.    The  table  below  summarizes  our  nonperforming  assets  at  December  31, 
2010, 2009 and 2008: 

Nonperforming Assets 

For the Years Ended December 31, 

2010 

2009 

2008 

Balance 

Number 
of Loans 

Balance 

Number of 
Loans 

Balance 

Number 
of Loans 

Non-accrual loans: 

  Commercial, financial and agricultural 
  Real estate - construction 

 $     2,164 
10,722 

            8 
          24 

 $      2,032 
         8,100 

             2  
         13  

              - 
 $    5,035 

              - 
           22 

  Real estate - mortgage: 

  Owner-occupied commercial 

1-4 family mortgage 

  Other mortgage 

Total real estate - mortgage 

  Consumer 

            635 

            202 

                 - 

            837 

            624 

            1 

            1 

            - 

            2 

            1 

            909 

            265 

            615 

         1,789 

                 - 

            2  

            2  

            1  

            5  

            -  

          237 

          558 

       1,883 

       2,678 

              - 

            2 

            1 

            1 

5 

            - 

Total non-accrual loans 

         14,347 

          35 

11,921 

           20  

         7,713 

           26 

90+ days past due and accruing: 

  Commercial, financial and agricultural 

                   - 

             - 

14 

             1  

         1,939 

  Real estate - construction 

  Real estate - mortgage: 

  Owner-occupied commercial 

1-4 family mortgage 

  Other mortgage 

Total real estate - mortgage 

  Consumer 

                 - 

           - 

                 - 

           -  

              - 

                 - 

                 - 

                 - 

                 - 

                 - 

            - 

            - 

            - 

            - 

            - 

                 - 

            253 

                 - 

            253 

                 - 

            -  

            1  

            -  

            1  

            -  

              - 

              - 

              - 

              - 

              - 

             1 

            - 

            - 

            - 

            - 

            - 

            - 

Total  90+ days past due and accruing 

                   - 

             - 

267 

             2  

         1,939 

             1 

Total nonperforming loans 

         14,347 

          35 

12,188 

           22  

         9,652 

           27 

Plus: Other real estate owned 

         6,966 

          39 

       12,525 

          51  

     10,473 

          25 

Total nonperforming assets 

         21,313 

          74 

24,713 

           73  

       20,125 

           52 

56  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Restructured accruing loans: 

  Commercial, financial and agricultural 

  Real estate - construction 

  Real estate - mortgage: 

  Owner-occupied commercial 

1-4 family mortgage 

  Other mortgage 

Total real estate - mortgage 

  Consumer 

For the Years Ended December 31, 

2010 

2009 

2008 

Balance 

Number of 
Loans 

Balance 

Number 
of Loans 

Balance 

Number 
of Loans 

         2,398 

                 - 

            9 

            - 

                 - 

                 - 

            -  

            -  

              - 

              - 

                 - 

                 - 

                 - 

                 - 

                 - 

            - 

            - 

            - 

            - 

            - 

            845 

                 - 

                 - 

            845 

                 - 

            1  

            -  

            -  

            1  

            -  

              - 

              - 

              - 

              - 

              - 

            - 

            - 

            - 

            - 

            - 

            - 

            - 

Total restructured accruing loans 

           2,398 

            9 

              845 

             1  

                 - 

             - 

Total nonperforming assets and 
restructured accruing loans 

Gross interest income foregone on nonaccrual 

loans throughout year 

Interest income recognized on nonaccrual loans 

throughout year 

 $    23,711 

          83 

 $    25,558 

          74  

 $  20,125 

          52 

 $         510 

 $         647 

 $       735 

 $         418 

 $         310 

 $       287 

Ratios: 

Nonperforming loans to total loans 

Nonperforming assets to total loans plus 

other real estate owned 

Nonperforming loans plus restructured accruing loans    

to total loans plus other real estate owned 

1.03% 

1.52% 

1.19% 

1.01% 

2.02% 

1.06% 

1.02% 

2.07% 

1.00% 

The balance of nonperforming assets can fluctuate due to changes in economic conditions.  We have 
established a policy to discontinue accruing interest on a loan (i.e., place the loan on non-accrual status) 
after it has become 90 days delinquent as to payment of principal or interest, unless the loan is considered 
to be well collateralized and is actively in the process of collection. In addition, a loan will be placed on 
non-accrual  status  before  it  becomes  90  days  delinquent  if  management  believes  that  the  borrower’s 
financial  condition  is  such  that  the  collection  of  interest  or  principal  is  doubtful.  Interest  previously 
accrued  but  uncollected  on  such  loans  is  reversed  and  charged  against  current  income  when  the 
receivable is determined to be uncollectible. Interest income on non-accrual loans is recognized only as 
received. If we believe that a loan will not be collected in full, we will increase the allowance for loan 
losses to reflect management’s estimate of any potential exposure or loss.  Generally, payments received 
on non-accrual loans are applied directly to principal. 

Deposits 

  We rely on increasing our deposit base to fund loan and other asset growth.  Each of our markets is 
highly competitive. We compete for local deposits by offering attractive products with premium rates.  
We expect to have a higher average cost of funds for local deposits than competitor banks due to our lack 
of an extensive branch network.  Our management’s strategy is to offset the higher cost of funding with a 
lower  level  of  operating  expense  and  firm  pricing  discipline  for  loan  products.   We  have  promoted 
electronic banking services by providing them without charge and by offering in-bank customer training.  
The  following  table  presents  the  average  balance  of  and  average  rate  paid  on  each  of  the  following 
deposit categories at the Bank level for years ended 2010, 2009 and 2008: 

57  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Average Deposits for Years Ended December 31, 
2009 

2008 

2010 

Types of Deposits:   

Average 
Balance 

  Average  
Rate 
Paid 

  Average  
Rate 
Paid 

Average
Balance 
(Dollars in Thousands) 

   Average 

Average
Balance 

Rate 
Paid 

Noninterest-bearing demand 

deposits   

Interest-bearing demand deposits 
Money market accounts 
Savings accounts 
Time deposits 
Time deposits, $100,000 and over 

Total deposits 

$207,399 
264,591   
775,544   
2,978   
47,026   
208,300   
   $ 1,505,838 

    —  

   $ 140,660     — 

   $

  0.47%   
  0.77%   
  0.50%   
  1.76%   
  1.85%   

178,232  
704,112  
972  
35,804  
182,283  

  0.90%   
  1.26%   
  0.51%   
  2.63%   
  2.57%   

   $ 1,242,063    

92,451 
92,717   
558,313   
455   
19,144   
115,984   
$ 879,064 

—  
1.64 %   
2.22 %   
0.64 %   
3.99 %   
4.04 %   

The scheduled maturities of time deposits at December 31, 2010 are as follows: 

Maturity 

Three months or less 
Over three through six months 
Over six months through one year 
Over one year 

Total 

$100,000 or 
more 

Less than 
$100,000 
(Dollars in Thousands) 

$ 

$ 

46,891 
38,519 
55,112 
82,384 
222,906 

$ 

$ 

15,939 
7,869 
14,654 
17,121 
55,583 

Total 

$ 

$ 

62,830 
46,388 
69,766 
99,505 
278,489 

Total average deposits in 2010 were $1.51 billion, an increase of $264 million, or 21.2%, over the 
total average deposits of $1.24 billion in 2009.  Average noninterest-bearing deposits increased by $66.7 
million,  or  47.4%,  from  $140.7  million  in  2009  to  $207.4  million  in  2010.    Average  interest-bearing 
deposits increased by $197.0 million, from $1.10 billion in 2009 to $1.3 billion in 2010. 

Total average deposits in 2009 were $1.24 billion, an increase of $363.0 million, or 41.3%, over the 
total  average  deposits  of  $879.1  million  in  2008.    Average  noninterest-bearing  deposits  increased  by 
$48.2 million, or 52.1%, from $92.5 million in 2008 to $140.7 million in 2009.  Average interest-bearing 
deposits increased by $314.8 million, from $786.6 million in 2008 to $1.10 billion in 2009.   

  We had no brokered deposits in 2010, 2009 or 2008. 

Stockholders’ Equity 

Stockholders’ equity increased $19.5 million during 2010, to $117.1 million at December 31, 2010 
from $97.6 million at December 31, 2009.  The increase in stockholders’ equity resulted primarily from 
net income of $17.4 million.  

We  issued  to  each  of  our  directors  upon  the  formation  of  the  Bank  in  May  2005  warrants  to 
purchase up to 10,000 shares of our common stock, or 60,000 in the aggregate, for a purchased price of 
$10.00 per share, expiring in ten years.  These warrants became fully vested in May 2008. 

We issued warrants to purchase 75,000 shares of our common stock at a price of $25.00 per share in 
the  third  quarter of  2008.   These warrants were  issued  in  connection  with  the  trust preferred  securities 
that are discussed in detail in Note 10 to the Consolidated Financial Statements. 

58  

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
 
 
 
 
  
  
  
  
  
  
 
 
     
  
  
  
  
  
  
  
  
  
  
  
   
 
  
     
       
 
   
 
 
 
 
   
 
 
   
 
   
 
 
 
 
 
   
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We issued warrants to purchase 15,000 shares of our common stock at a price of $25.00 per share in 
the  second  quarter  of  2009.    These  warrants  were  issued  in  connection  with  the  sale  of  a  $5,000,000 
subordinated  note  of  the  Bank,  as  discussed  in  detail  in  Note  12  to  the  Consolidated  Financial 
Statements. 

We  granted  non-plan  stock  options  to  persons  representing  certain  key  business  relationships  to 
purchase up  to  an  aggregate  of 55,000  shares  of  our common  stock  at between $15.00  and $20.00 per 
share for 10 years.  These stock options are non-qualified and are not part of our stock incentive plans.  
They vest 100% in a lump sum five years after their date of grant. 

On  October  26,  2009,  we  made  a  restricted  stock  award  under  the  2009  Stock  Incentive  Plan  of 
20,000  shares  of  common  stock  to  Thomas  A.  Broughton  III,  President  and  Chief  Executive  Officer.  
These  shares  vest  in  five  equal  installments  commencing  on  the  first  anniversary  of  the  grant  date, 
subject  to  earlier  vesting  in  the  event  of  a  merger,  consolidation,  sale  or  transfer  of  the  Company  or 
substantially all of its assets and business. 

On February 9, 2010, we made restricted stock awards under the 2009 Stock Incentive Plan of 2,000 
shares of common stock to each of five employees, for a total of 10,000 shares.  These shares vest five 
years  from  the  date  of  grant,  subject  to  earlier  vesting  in  the  event  of  a  merger,  consolidation,  sale  or 
transfer as described in the first paragraph under the table above.  

Borrowed Funds  

  We had available approximately $140.0 million in unused federal funds lines of credit with regional 
banks as of December 31, 2010, subject to certain restrictions and collateral requirements. 

Off-Balance Sheet Arrangements 

In  the  normal  course  of  business,  we  are  a  party  to  financial  credit  arrangements  with  off-balance 
sheet  risk  to  meet  the  financing  needs  of  our  customers.   These  financial  credit  arrangements  include 
commitments to extend credit beyond current fundings, credit card arrangements, standby letters of credit 
and financial guarantees.  Those credit arrangements involve, to varying degrees, elements of credit risk 
in  excess  of  the  amount  recognized  in  the  balance  sheet.   The  contract  or  notional  amounts  of  those 
instruments reflect the extent of involvement we have in those particular financial credit arrangements.  
All  such  credit  arrangements  bear  interest  at  variable  rates  and  we  have  no  such  credit  arrangements 
which bear interest at fixed rates.   

Our  exposure  to  credit  loss  in  the  event  of  non-performance  by  the  other  party  to  the  financial 
instrument  for  commitments  to  extend  credit,  credit  card  arrangements  and  standby  letters  of  credit  is 
represented by the contractual or notional amount of those instruments.  We use the same credit policies 
in making commitments and conditional obligations as we do for on-balance sheet instruments. 

The  following  table  sets  forth  our  credit  arrangements  and  financial  instruments  whose  contract 

amounts represent credit risk as of December 31, 2010, 2009 and 2008: 

Commitments to extend credit 
Credit card arrangements 
Standby letters of credit and 
financial guarantees 

  Total 

2010 

$538,719 
17,601 

47,103 
$603,423 

2009 

(Dollars in Thousands) 

$409,760 
         19,059 

        39,205 
     $468,024 

2008 

  $294,502 
 11,323 

  32,655 
$338,480   

Commitments to extend credit beyond current fundings are agreements to lend to a customer as long 
as there is no violation of any condition established in the contract.  Such commitments generally have 
fixed expiration dates or other termination clauses and may require payment of a fee.  Since many of the 
commitments  are  expected  to  expire  without  being  drawn  upon,  the  total  commitment  amounts  do  not 
necessarily represent future cash requirements.  We evaluate each customer’s creditworthiness on a case-
by-case basis.  The amount of collateral obtained if deemed necessary by us upon extension of credit is 
based on our management’s credit evaluation. Collateral held varies but may include accounts receivable, 
inventory, property, plant and equipment, and income-producing commercial properties. 

59  

 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
  
  
  
 
Standby letters of credit are conditional commitments issued by us to guarantee the performance of a 
customer to a third party.  Those guarantees are primarily issued to support public and private borrowing 
arrangements, including commercial paper, bond financing, and similar transactions.  All letters of credit 
are  due  within  one  year  or  less  of  the  original  commitment  date.   The  credit  risk  involved  in  issuing 
letters of credit is essentially the same as that involved in extending loan facilities to customers. 

Derivatives

Prior to 2008, we entered into an interest rate floor with a notional amount of $50 million in order to 
fix the minimum interest rate on a corresponding amount of our floating-rate loans. The interest rate floor 
was sold in January 2008 and the related gain of $817,000 was deferred and amortized to income over 
the remaining term of the original agreement, which terminated on June 22, 2009.  A gain of $272,000 
was recognized in interest income for the year ended December 31, 2009.  

During 2008 the Bank entered into interest rate swaps (“swaps”) to facilitate customer transactions 
and  meet  their  financing  needs.  Upon  entering  into  these  swaps,  the  Bank  entered  into  offsetting 
positions with a regional correspondent bank in order to minimize the risk to the Bank.  As of December 
31, 2010, the Bank was party to two swaps with notional amounts totaling approximately $11.8 million 
with  customers,  and  two  swaps  with  notional  amounts  totaling  approximately  $11.8  million  with  a 
regional  correspondent  bank.    These  swaps  qualify  as  derivatives,  but  are  not  designated  as  hedging 
instruments. 

During 2010  the  Company  entered  into  an interest  rate  cap  with  a notional  value  of $100  million.  
The  cap  has  a  strike  rate  of  2.00%  and  is  indexed  to  the  three  month  London  Interbank  Offered  Rate 
(“LIBOR”).    The  cap  does  not  qualify  for  hedge  accounting  treatment,  and  is  marked  to  market,  with 
changes  in  market  value  reflected  in  interest  expense.    For  the  year  ended  December  31,  2010,  the 
Company reconginzed $45,000 in expense related to marking the cap to market. 

The Bank has entered into agreements with secondary market investors to deliver loans on a “best 
efforts delivery” basis. When a rate is committed to a borrower, it is based on the best price that day and 
locked with our investor for our customer for a 30-day period. In the event the loan is not delivered to the 
investor, the Bank has no risk or exposure with the investor. The interest rate lock commitments related 
to loans that are originated for later sale are classified as derivatives. The fair values of our agreements 
with  investors  and  rate  lock  commitments  to  customers  as  of  December  31,  2010  and  2009  were  not 
material.  

Asset and Liability Management 

The matching of assets and liabilities may be analyzed by examining the extent to which such assets 
and  liabilities  are  “interest  rate  sensitive”  and  by  monitoring  an  institution’s  interest  rate  sensitivity 
“gap.”    An  asset  or  liability  is  said  to  be  interest  rate  sensitive  within  a  specific  time  period  if  it  will 
mature or reprice within that time period.  The interest rate sensitivity gap is defined as the difference 
between  the  dollar  amount  of  rate-sensitive  assets  repricing  during  a  period  and  the  volume  of  rate-
sensitive liabilities repricing during the same period.  A gap is considered positive when the amount of 
interest rate-sensitive assets exceeds the amount of interest rate-sensitive liabilities.  A gap is considered 
negative  when  the  amount  of  interest  rate-sensitive  liabilities  exceeds  the  amount  of  interest  rate-
sensitive assets.  During a period of rising interest rates, a negative gap would tend to adversely affect net 
interest income while a positive gap would tend to result in an increase in net interest income.  During a 
period of falling interest rates, a negative gap would tend to result in an increase in net interest income 
while a positive gap would tend to adversely affect net interest income. 

Our asset liability and investment committee of the Bank, which consists of four executive officers 
of  the  Bank,  is  charged  with  monitoring  our  liquidity  and  funds  position.    The  committee  regularly 
reviews  the  rate  sensitivity  position  on  a  three-month,  six-month  and  one-year  time  horizon;  loans-to-
deposits ratios; and average maturities for certain categories of liabilities.  The asset liability committee 
uses  a  computer  model  to  analyze  the  maturities  of  rate-sensitive  assets  and  liabilities.    The  model 
measures the “gap” which is defined as the difference between the dollar amount of rate-sensitive assets 
repricing  during  a  period  and  the  volume  of  rate-sensitive  liabilities  repricing  during  the  same  period.  
Gap is also expressed as the ratio of rate-sensitive assets divided by rate-sensitive liabilities.  If the ratio 

60

 
 
 
 
 
 
is greater than “one,” then the dollar value of assets exceeds the dollar value of liabilities and the balance 
sheet is “asset sensitive.”  Conversely, if the value of liabilities exceeds the dollar value of assets, then 
the ratio is less than one and the balance sheet is “liability sensitive.”  Our internal policy requires our 
management to maintain the gap such that net interest margins will not change more than 10% if interest 
rates change by 100 basis points or more than 15% if interest rates change by 200 basis points.  As of 
December 31, 2010, our gap was within such ranges.  See “—Quantitative and Qualitative Analysis of 
Market Risk” below in Item 7A for additional information. 

Liquidity and Capital Adequacy

Liquidity 

Liquidity is defined as our ability to generate sufficient cash to fund current loan demand, deposit 
withdrawals,  or  other  cash  demands  and  disbursement  needs,  and  otherwise  to  operate  on  an  ongoing 
basis.

Liquidity  is  managed  at  two  levels.  The  first  is  the  liquidity  of  the  Company.  The  second  is  the 
liquidity of the Bank. The management of liquidity at both levels is critical, because the Company and 
the  Bank  have  different  funding  needs  and  sources,  and  each  are  subject  to  regulatory  guidelines  and 
requirements.  We are subject to general FDIC guidelines which require a  minimum  level of liquidity.  
Management  believes  our  liquidity  ratios  meet  or  exceed  these  guidelines.    Our  management  is  not 
currently  aware  of  any  trends  or  demands  that  are  reasonably  likely  to  result  in  liquidity  increasing  or 
decreasing in any material manner. 

The  retention  of  existing  deposits  and  attraction  of  new  deposit  sources  through  new  and  existing 
customers is critical to our liquidity position.  In the event of compression in liquidity due to a run-off in 
deposits,  we  have  a  liquidity  policy  and  procedure  that  provides  for  certain  actions  under  varying 
liquidity  conditions.    These  actions  include  borrowing  from  existing  correspondent  banks,  selling  or 
participating loans, and the curtailment of loan commitments and funding.  At December 31, 2010, our 
liquid  assets,  represented  by  cash  and  due  from  banks,  federal  funds  sold  and  available-for-sale 
securities,  totaled  $508.9 million.    Additionally,  at  such  date  we  had  available  to  us  approximately 
$140.0 million in unused federal funds lines of credit with regional banks, subject to certain restrictions 
and collateral requirements, to meet short term funding needs.  On March 19, 2008, we borrowed $20.0 
million  from  the  Federal  Home  Loan  Bank  against  “qualified”  loans  of  the  Bank  (as  defined  by  the 
FHLB). We also have approximately $5.5 million in borrowing capacity from the FHLB under a blanket 
pledge  of  our  qualifying  residential  mortgages,  consumer  home  equity  lines  of  credit  and  second 
mortgage loans, and our commercial real estate loans.  We believe these sources of funding are adequate 
to meet immediate anticipated funding needs, but we will need additional capital to maintain our current 
growth.  Our management meets on a weekly basis to review sources and uses of funding to determine 
the appropriate strategy to ensure an appropriate level of liquidity, and we have increased our focus on 
the  generation  of  core  deposit  funding  to  supplement  our  liquidity  position.    At  the  current  time,  our 
long-term liquidity needs primarily relate to funds required to support loan originations and commitments 
and deposit withdrawals. 

To  finance  our  continued  growth  and  planned  expansion  activities,  the  Bank  issued  its  8.25% 
Subordinated Note due June 1, 2016 in the principal amount of $5.0 million in a private placement on 
June  23,  2009.    Also,  in  connection  with  a  private  placement  and  pursuant  to  subscription  agreements 
effective  December  31,  2008,  we  issued  and  sold 139,460  shares  of  our common  stock  for $25.00  per 
share in January 2009 for an aggregate purchase price of $3,479,000.  In addition, on March 15 2010, we 
completed  a  private  placement  of  $15.0  million  in  6.0%  Mandatory  Convertible  Trust  Preferred 
Securities.    In  February  2011,  we  commenced  a  private  placement  of  up  to  340,000  shares  of  our 
common stock at an offering price of $30 per share, which private placement is expected to be completed 
later  in  the  spring  of  2011.    Our  regular  sources  of  funding  are  from  the  growth  of  our  deposit  base, 
repayment of principal and interest on loans, the sale of loans and the renewal of time deposits.   

61

 
 
 
 
The  following  table  reflects the  contractual  maturities  of our  term  liabilities  as  of  December  31, 2010.  
The amounts shown do not reflect any early withdrawal or prepayment assumptions. 

Contractual Obligations (1):   

Total 

Deposits without a stated maturity 
Certificates of deposit(2) 
FHLB borrowings 
Subordinated debentures 
Subordinated note payable 
Operating lease commitments 
     Total 

$ 1,480,227 
278,489 
20,000 
30,420 
4,937 
17,588 
$ 1,831,661 

Payments Due by Period 

Less Than
1 Year 

1-3 
Years 

(Dollars in Thousands) 
$          -—  
76,732
20,000
—
—
3,962
$100,694

 $          —  
178,983
—
—
—
1,992
$180,975

More than 
3 to 5 
Years 

More than
5 Years 

    $       —  
22,774 
— 
— 
— 
3,919 
$26,693 

$       —-
—
—
30,420
4,937
7,715
$43,072

(1)   Excludes interest. 
(2)  Certificates  of  deposit  give  customers  rights  to  early  withdrawal.  Early  withdrawals  may  be 
subject to penalties. The penalty amount depends on the remaining time to maturity at the time 
of early withdrawal. 

Capital Adequacy 

As  of  December  31,  2010,  our  most  recent  notification  from  the  FDIC  categorized  us  as  well-
capitalized under the regulatory framework for prompt corrective action.  To remain categorized as well-
capitalized, we must maintain minimum total risk-based, Tier 1 risk-based, and Tier 1 leverage ratios as 
disclosed  in  the  table  below.    Our  management believes  that  we  are  well-capitalized  under  the  prompt 
corrective action provisions as of December 31, 2010.  In addition, the Alabama Banking Department has 
required that the Bank maintain a leverage ratio of 7.00%.   

The following table sets forth (i) the capital ratios required by the FDIC and the Alabama Banking 
Department’s  leverage  ratio  requirement  to  be  maintained  by  the  Bank  in  order  to  maintain  “well-
capitalized”  status  and  (ii)  our  actual  ratios  of  capital  to  total  regulatory  or  risk-weighted  assets,  as  of 
December 31, 2010. 

Total risk-based capital 
Tier 1 capital 
Leverage ratio 

Well-Capitalized 

Actual at 
December 31, 2010 

10.00 % 
6.00 % 
5.00 % 

11.81% 
10.20% 
7.77% 

       For a description of capital ratios see Note 16 of “Notes to Consolidated Financial Statements” for 
the period ending December 31, 2010. 

Impact of Inflation 

Our  consolidated  financial  statements  and  related  data  presented  herein  have  been  prepared  in 
accordance with generally accepted accounting principles which require the measure of financial position 
and operating results in terms of historic dollars, without considering changes in the relative purchasing 
power of money over time due to inflation.  

Inflation generally increases the costs of funds and operating overhead, and to the extent loans and 
other assets bear variable rates, the yields on such assets. Unlike most industrial companies, virtually all 
of  the  assets  and  liabilities  of  a  financial  institution  are  monetary  in  nature.  As  a  result,  interest  rates 
generally have a more significant effect on the performance of a financial institution than the effects of 
general levels of inflation. In addition, inflation affects financial institutions’ cost of goods and services 
purchased, the cost of salaries and benefits, occupancy expense, and similar items. Inflation and related 
62  

 
 
 
 
 
 
  
  
  
  
  
  
  
 
  
  
 
  
 
  
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
increases  in  interest  rates  generally  decrease  the  market  value  of  investments  and  loans  held  and  may 
adversely affect liquidity, earnings and stockholders’ equity. Mortgage originations and refinancings tend 
to  slow  as  interest  rates  increase,  and  likely  will  reduce  our  volume  of  such  activities  and  the  income 
from the sale of residential mortgage loans in the secondary market.

Adoption of Recent Accounting Pronouncements 

New accounting standards are discussed in Note 1 the Consolidated Financial Statements. 

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET 
RISK.

Like  all  financial  institutions,  we  are  subject  to  market  risk  from  changes  in  interest  rates. 
Interest  rate  risk  is  inherent  in  the  balance  sheet  due  to  the  mismatch  between  the  maturities  of  rate-
sensitive  assets  and rate-sensitive  liabilities.  If  rates  are rising,  and  the  level  of rate-sensitive  liabilities 
exceeds  the  level  of  rate-sensitive  assets,  the  net  interest  margin  will  be  negatively  impacted.  
Conversely, if rates are falling, and the level of rate-sensitive liabilities is greater than the level of rate-
sensitive  assets,  the  impact  on  the  net  interest  margin  will  be  favorable.  Managing  interest  rate  risk  is 
further complicated by the fact that all rates do not change at the same pace, in other words, short term 
rates  may  be  rising  while  longer  term  rates  remain  stable.  In  addition,  different  types  of  rate-sensitive 
assets and rate-sensitive liabilities react differently to changes in rates. 

To manage interest rate risk, we must take a position on the expected future trend of interest rates. 
Rates may rise, fall, or remain the same.  Our asset liability committee develops its view of future rate 
trends  and  strives  to  manage  rate  risk  within  a  targeted  range  by  monitoring  economic  indicators, 
examining the views of economists and other experts, and understanding the current status of our balance 
sheet.  Our annual budget reflects the anticipated rate environment for the next twelve months.  The asset 
liability committee conducts a quarterly analysis of the rate sensitivity position and reports its results to 
our board of directors. 

The asset liability committee employs multiple modeling scenarios to analyze the maturities of 
rate-sensitive  assets  and  liabilities.  The  model  measures  the  “gap”  which  is  defined  as  the  difference 
between  the  dollar  amount  of  rate-sensitive  assets  repricing  during  a  period  and  the  volume  of  rate-
sensitive  liabilities  repricing  during  the  same  period.    The  gap  is  also  expressed  as  the  ratio  of  rate-
sensitive assets divided by rate-sensitive liabilities. If the ratio is greater than “one”, the dollar value of 
assets  exceeds  the  dollar  value  of  liabilities;  the  balance  sheet  is  “asset  sensitive”.    Conversely,  if  the 
value of liabilities exceeds the value of assets, the ratio is less than one and the balance sheet is “liability 
sensitive”.  Our internal policy requires management to maintain the gap such that net interest margins 
will not change more than 10% if interest rates change 100 basis points or more than 15% if interest rates 
change 200 basis points.  As of December 31, 2010, our gap was within such ranges. 

The model measures scheduled maturities in periods of three months, four to twelve months, one to 
five  years  and  over  five  years.    The  chart  below  illustrates  our  rate-sensitive  position  at  December 31, 
2010.  Management uses the one year gap as the appropriate time period for setting strategy.  

63

 
 
 
 
 
 
 
Rate Sensitivity Gap Analysis 

0-3 
Months 

4-12 
Months 

1-5 
Years 
(Dollars in Thousands) 

Over 
5 years 

Total 

Interest-earning assets: 
Loans 

Securities   

Federal funds sold 
Interest-bearing balances with banks 

   $  895,434

$

175,963

$

287,936

$

43,360 

  $  1,402,693   

11,027

246
204,278

12,221

116,356

146,099 

—
—

—
—

— 
— 

285,703  

246   
204,278  

  Total interest-earning assets 

   $ 1,110,985

$

188,184

$

404,292

$

189,459 

  $  1,892,920  

Interest-bearing liabilities: 
Deposits:   

Interest checking 
Money market and savings 
Time deposits 

 Other borrowings 

Trust preferred securities 

   $  381,169
848,568
62,830

—

—

Total interest-bearing liabilities 

   $ 1,292,567

Interest sensitivity gap 

Cumulative sensitivity gap 

  $  (181,582)

   $  (181,582)

$

$

$

$

— $
—
116,154

— $
—
99,505

  $ 

— 
— 
— 

—

—

116,154

72,030

(109,552)

$

$

$

20,000

15,050

134,555

269,737

160,185

$

$

4,937 

15,370 

20,307 

  $  1,563,583  

169,152 

  $ 

329,337  

329,337 

381,169   
848,568   
278,489   

24,937   

30,420 

Percent of cumulative sensitivity gap 
to total interest-earning assets 

(16.3)%  

(8.4)%  

9.4%  

17.4% 

The  interest  rate  risk  model  that  defines  the  gap  position  also  performs  a  “rate  shock”  test  of  the 
balance  sheet.   The  rate  shock  procedure  measures  the  impact  on  the  economic  value  of  equity  (EVE) 
which is a measure of long term interest rate risk. EVE is the difference between the market value of our 
assets and the liabilities and is our liquidation value.  In this analysis, the model calculates the discounted 
cash  flow  or  market  value  of  each  category  on  the  balance  sheet.    The  percent  change  in  EVE  is  a 
measure  of  the  volatility  of  risk.    Regulatory  guidelines  specify  a  maximum  change  of  30%  for  a  200 
basis points rate change.  Short term rates dropped to historical low levels during 2009 and remained at 
those low levels through 2010.  We could not assume further drops in interest rates in our model, and as a 
result feel the down rate shock scenarios are not meaningful.  At December 31, 2010, the percent change 
at plus 200 basis points is within the regulatory guideline range at (7.4)%. 

The chart below identifies the EVE impact of an upward shift in rates of 100 and 200 basis points. 

Economic Value of Equity Under Rate Shock 
at December 31, 2010 

Rate Change 

0bps 

   +100bps

   +200bps

Economic value of equity 

   $  117,100

  $ 112,533

  $ 108,435  

Actual dollar change 

  $(4,567) 

$ (8,665) 

Percent change 

-3.90%

-7.40% 

The one year gap ratio of (8.4)% indicates that we would show an increase in net interest income in a 
falling  rate  environment,  and  the  EVE  rate  shock  shows  that  the  EVE  would  decline  in  a  rising  rate 
environment. The EVE simulation model is a static model which provides information only at a certain 
point  in  time.  For  example,  in  a  rising  rate  environment,  the  model  does  not  take  into  account  actions 
which management might take to change the impact of rising rates on us. Given that limitation, it is still 
useful in assessing the impact of an unanticipated movement in interest rates. 

The above analysis may not on its own be an entirely accurate indicator of how net interest income 
or EVE will be affected by changes in interest rates. Income associated with interest earning assets and 
costs  associated  with  interest  bearing  liabilities  may  not  be  affected  uniformly  by  changes  in  interest 
rates. In addition, the magnitude and duration of changes in interest rates may have a significant impact 

64  

 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
  
 
  
 
 
 
  
 
 
   
  
 
 
   
 
  
 
  
 
  
 
 
 
 
 
 
   
 
 
 
  
  
 
 
 
 
  
  
 
 
 
  
  
  
  
  
 
 
 
 
   
  
  
  
 
 
 
 
   
  
 
  
 
 
 
on  net  interest  income.  Interest  rates  on  certain  types  of  assets  and  liabilities  fluctuate  in  advance  of 
changes  in  general  market rates,  while  interest  rates  on other  types  may  lag behind  changes  in general 
market  rates.    Our  asset  liability  committee  develops  its  view  of  future  rate  trends  by  monitoring 
economic indicators, examining the views of economists and other experts, and understanding the current 
status of our balance sheet and conducts a quarterly analysis of the rate sensitivity position.  The results 
of the analysis are reported to our board of directors. 

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

The financial statements and supplementary data required by Regulations S-X and by Item 302 of 

Regulation S-K are set forth in the pages listed below. 

Report of Independent Registered Public Accounting Firm on  

  Consolidated Financial Statements 

Report of Management on Internal Control over Financial Reporting 
Report of Independent Registered Public Accounting Firm on  

   Internal Control over Financial Reporting 

Consolidated Balance Sheets at December 31, 2010 and 2009 
Consolidated Statements of Income for the Years Ended December 31,   

   2010, 2009 and 2008 

Consolidated Statements of Comprehensive Income for the Years Ended  

   December 31, 2010, 2009 and 2008 

Consolidated Statements of Stockholders’ Equity for Years Ended 
           December 31, 2010, 2009 and 2008 
Consolidated Statements of Cash Flows for the Years December 31, 2010, 

   2009 and 2008 

Notes to Consolidated Financial Statements 

Page

66
67 

68
69 

70

71

72

73
75 

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC 
ACCOUNTING FIRM 

To the Board of Directors
ServisFirst Bancshares, Inc.
Birmingham, Alabama 

We have audited the accompanying consolidated balance sheets of ServisFirst Bancshares, Inc., 
as of December 31, 2010 and 2009, and the related consolidated statements of income, comprehensive 
income, stockholders’ equity and cash flows for each of the three years in the period ended December 31, 
2010. These consolidated financial statements are the responsibility of the Company’s management.  Our 
responsibility is to express an opinion on these consolidated financial statements based on our audits.   

We conducted our audits in accordance with the standards of the Public Company Accounting 
Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain 
reasonable assurance about whether the financial statements are free of material misstatement.  An audit 
includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated 
financial  statements.    An  audit  also  includes  assessing  the  accounting  principles  used  and  significant 
estimates made by management, as well as evaluating the overall financial statement presentation.  We 
believe that our audits provide a reasonable basis for our opinion. 

In  our  opinion,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all 
material  respects,  the  financial  position  of  ServisFirst  Bancshares,  Inc.  as  of  December  31,  2010  and 
2009,  and  the  results  of  their  operations  and  their  cash  flows  for  each  of  the  three  years  in  the  period 
ended,  December  31,  2010,  in  conformity  with  accounting  principles  generally  accepted  in  the  United 
States of America. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting 
Oversight Board (United States), ServisFirst Bancshares, Inc.’s internal control over financial reporting 
as of December 31, 2010, based on criteria established in Internal Control—Integrated Framework issued 
by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated March 
8, 2011, expressed an unqualified opinion thereon.    

Birmingham, Alabama 
March 8, 2011 

66

 
 
 
 
REPORT OF MANAGEMENT ON INTERNAL CONTROL OVER FINANCIAL REPORTING 

We, as members of the Management of ServisFirst Bancshares, Inc. (the “Company”), are responsible for 
establishing and maintaining effective internal control over financial reporting. The Company’s internal 
control system was designed to provide reasonable assurance to the Company’s management and Board 
of  Directors  regarding  the  preparation  and  fair  presentation  of  the  Company’s  financial  statements  for 
external purposes in accordance with U.S. generally accepted accounting principles. Internal control over 
financial reporting includes self-monitoring mechanisms, and actions are taken to correct deficiencies as 
they are identified. 

All  internal  controls  systems,  no  matter  how  well  designed,  have  inherent  limitations  and  may  not 
prevent  or  detect  misstatements  in  the  Company’s  financial  statements,  including  the  possibility  of 
circumvention  or  overriding  of  controls.  Therefore,  even  those  systems  determined  to  be  effective  can 
provide only reasonable assurance with respect to financial statement preparation and presentation. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may 
become inadequate because of changes in conditions, or that the degree of compliance with the policies 
or procedures may deteriorate. 

The Company’s management assessed the effectiveness of its internal control over financial reporting as 
of  December 31,  2010.  In  making  this  assessment,  we  used  the  criteria  set  forth  by  the  Committee  of 
Sponsoring  Organizations  of  the  Treadway  Commission  (COSO)  in  its  Internal  Control—Integrated 
Framework.   Based on this assessment, management determined that the Company maintained effective 
internal control over financial reporting as of December 31, 2010, based on these criteria. 

The  Company’s  independent  registered  public  accounting  firm  has  issued  an  audit  report  on  the 
effectiveness  of  the  Company’s  internal  control  over  financial  reporting.  This  report  appears  on  the 
following page. 

SERVISFIRST BANCSHARES, 
INC.

by

/s/    THOMAS A. BROUGHTON, III

THOMAS A. BROUGHTON, III
President and Chief Executive Officer

by

/s/    WILLIAM M. FOSHEE
WILLIAM M. FOSHEE
Chief Financial Officer

67

 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC 
ACCOUNTING FIRM 

To the Board of Directors
ServisFirst Bancshares, Inc.
Birmingham, Alabama

We have audited ServisFirst Bancshares, Inc.’s internal control over financial reporting as of December 
31,  2010,  based  on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the 
Committee of Sponsoring Organizations of the Treadway Commission (the COSO criteria). ServisFirst 
Bancshares,  Inc.’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial 
reporting, and for its assessment of the effectiveness of internal control over financial reporting included 
in  the  accompanying  Report  of  Management  on  Internal  Control  over  Financial  Reporting.  Our 
responsibility is to express an opinion on the company’s internal control over financial reporting based 
on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight 
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable 
assurance about whether effective internal control over financial reporting was maintained in all material 
respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial  reporting, 
assessing  the  risk  that  a  material  weakness  exists,  testing  and  evaluating  the  design  and  operating 
effectiveness of internal control based on the assessed risk, and performing such other procedures as we 
considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our 
opinion. 

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable 
assurance regarding the reliability of financial reporting and the preparation of financial statements for 
external  purposes  in  accordance  with  generally  accepted  accounting  principles.  A  company’s  internal 
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance 
of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets  of  the  company;  (2)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to 
permit preparation of financial statements in accordance with generally accepted accounting principles, 
and that receipts and expenditures of the company are being made only in accordance with authorizations 
of management and directors of the company; and (3) provide reasonable assurance regarding prevention 
or  timely  detection  of  unauthorized  acquisition,  use,  or  disposition  of  the  company’s  assets  that  could 
have a material effect on the financial statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements.  Also,  projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the 
risk  that  controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of 
compliance with the policies or procedures may deteriorate. 

In our opinion, ServisFirst Bancshares, Inc. maintained, in all material respects, effective internal control 
over financial reporting as of December 31, 2010, based on the COSO criteria.  

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight 
Board (United States), the consolidated balance sheets of ServisFirst Bancshares, Inc. as of December 31, 
2010 and 2009, and the related consolidated statements of income, changes in stockholders’ equity, and 
cash flows for each of the three years in the period ended December 31, 2010 of ServisFirst Bancshares, 
Inc. and our report dated March 8, 2011, expressed an unqualified opinion. 

Birmingham, Alabama 
March 8, 2011 

68

SERVISFIRST BANCSHARES, INC.
CONSOLIDATED BALANCE SHEETS DECEMBER 31, 2010 AND 2009
(In thousands, except share and per share amounts)

ASSETS
Cash and due from banks
Interest-bearing balances due from depository institutions
Federal funds sold

Cash and cash equivalents

Debt securities:

Available for sale
Held to maturity
Restricted equity securities
Mortgage loans held for sale
Loans
Less allowance for loan losses

Loans, net

Premises and equipment, net
Accrued interest and dividends receivable
Deferred tax assets
Other real estate owned
Other assets
       Total assets

LIABILITIES AND STOCKHOLDERS' EQUITY
Liabilities:
Deposits:

Noninterest-bearing
Interest-bearing

Total deposits

Other borrowings
Trust preferred securities
Accrued interest payable
Other liabilities
       Total liabilities
Stockholders' equity:

Common stock, par value $.001 per share; 15,000,000 shares authorized;
5,527,482 shares issued and outstanding at December 31, 2010 and
5,513,482 shares issued and outstanding at December 31, 2009
Preferred stock, par value $.001 per share; 1,000,000 shares authorized; 

no shares outstanding
Additional paid-in capital
Retained earnings
Accumulated other comprehensive income

Total stockholders' equity
       Total liabilities and stockholders' equity

See Notes to Consolidated Financial  Statements.

69

2010

2009

$

27,454
204,278
246
231,978

276,959
5,234
3,510
7,875
1,394,818
(18,077)
1,376,741
4,450
6,990
6,366
6,966
8,097
1,935,166

$    

$       

250,490
1,508,226
1,758,716
24,937
30,420
898
3,095
1,818,066

$

$

$

26,982
48,544
680
76,206

255,453
645
3,241
6,202
1,207,084
(14,737)
1,192,347
5,088
6,200
4,872
12,525
10,718
1,573,497

211,307
1,221,048
1,432,355
24,922
15,228
1,026
2,344
1,475,875

6

6

-
75,914
38,343
2,837
117,100
1,935,166

$    

-
75,078
20,965
1,573
97,622
1,573,497

$

                
         
         
             
                
             
             
      
          
      
             
             
             
             
             
      
      
           
           
                
             
      
                    
                    
 
 
                     
                     
           
           
             
         
SERVISFIRST BANCSHARES, INC.
CONSOLIDATED STATEMENTS OF INCOME
(In thousands, except share and per share amounts)

2010

2009

2008

$         

69,115
6,482
2,274
104
171
78,146

$         

55,890
4,516
1,500
257
34
62,197

$         

49,997
3,840
917
548
148
55,450

11,941
3,319
15,260
62,886
10,350
52,536

2,316
108
2,745
5,169

16,087
2,250
18,337
43,860
10,685
33,175

1,631
193
2,589
4,413

19,375
1,099
20,474
34,976
6,274
28,702

1,270
-
1,434
2,704

14,669
3,184
925
12,191
30,969
26,736
9,358
17,378

$         

13,581
2,749
848
11,752
28,930
8,658
2,780
5,878

$           

10,552
2,157
986
6,881
20,576
10,830
3,825
7,005

$           

$             

3.15

$             

1.07

$             

1.37

$             

2.84

$             

1.02

$             

1.31

Interest income:

Interest and fees on loans
Taxable securities
Nontaxable securities
Federal funds sold
Other interest and dividends
   Total interest income

Interest expense:
Deposits
Borrowed funds
   Total interest expense
   Net interest income
Provision for loan losses

   Net interest income after provision for loan losses

Noninterest income:

Service charges on deposit accounts
Securities gains
Other operating income
   Total noninterest income

Noninterest expenses:

Salaries and employee benefits
Equipment and occupancy expense
Professional services
Other operating expenses
   Total noninterest expenses
   Income before income taxes

Provision for income taxes
         Net income

Basic earnings per share

Diluted earnings per share

See Notes to Consolidated Financial  Statements.

70

             
             
             
             
             
                
                
                
                
                
                  
                
           
           
           
           
           
           
             
             
             
           
           
           
           
           
           
           
           
             
           
           
           
             
             
             
                
                
                     
             
             
             
             
             
             
           
           
           
             
             
             
                
                
                
           
           
             
           
           
           
           
             
           
             
             
             
SERVISFIRST BANCSHARES, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
YEARS ENDED DECEMBER 31, 2010, 2009 AND 2008
(In thousands)

Net income

2010
17,378

$      

2009

2008

$        

5,878

$        

7,005

Other comprehensive income (loss), net of tax (benefit):

Unrealized holding gains arising during period from securities available for sale,
net of tax of $755, $472 and $131 for 2010, 2009 and 2008, respectively
Reclassification adjustment for net gains on sale of securities in net income, net

of tax of $39 and $65 for 2010 and 2009, respectively

Unrealized holding gains arising during period from derivative, net of tax of $23
Reclassification adjustment for net gains realized on derivatives in net income,

net of tax benefit of $93 and $184 for 2009 and 2008, respectively

Other comprehensive income (loss), net of tax (benefit)

Comprehensive income

See Notes to Consolidated Financial Statements

1,334

(70)
-

918

(128)
-

254

-
67

-
1,264
18,642

$      

(179)
611
6,489

$        

(360)
(39)
6,966

$        

71

          
             
             
              
            
                  
                  
                  
               
                  
            
            
          
             
              
SERVISFIRST BANCSHARES, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
YEARS ENDED DECEMBER 31, 2010, 2009 AND 2008
(In thousands, except share amounts)

Balance, December 31, 2007
Sale of 260,540 shares
Other comprehensive loss
Stock based compensation expense
Issuance of warrants related to
subordinated notes payable

Net income

Balance, December 31, 2008
Sale of 139,460 shares
Other comprehensive income
Stock based compensation expense
Issuance of warrants related to
subordinated notes payable

Net income

Balance, December 31, 2009

Other comprehensive income
Exercise of stock options, including tax benefit
Stock-based compensation expense
Net income

Balance, December 31, 2010

See Notes to Consolidated Financial Statements

Common 
Stock
 $               5 
                  - 
                  - 
                  - 

                  - 
                  - 
5
1
-
-

-
-
6
-
-
-
-
$               
6

Additional 
Paid-in 
Capital
 $      63,159 
           6,474 
                  - 
              671 

              425 
                  - 
70,729
3,478
-
785

86
-
75,078
-
123
713
-
75,914

$      

Retained 
Earnings
 $        8,082 
                  - 
                  - 
                  - 

                  - 
           7,005 

15,087
-
-
-

-
5,878
20,965
-
-
-
17,378
38,343

$      

Accumulated Other 
Comprehensive 
Income
 $                  1,001 
                             - 
                        (39)
                             - 

                             - 
                             - 
962
-
611
-

-
-
1,573
1,264
-
-
-
2,837

$                  

Total 
Stockholders' 
Equity
 $            72,247 
                 6,474 
                    (39)
                    671 

                    425 
                 7,005 
86,783
3,479
611
785

86
5,878
97,622
1,264
123
713
17,378
117,100

$          

72

                 
        
        
                       
              
                 
          
                  
                            
                
                  
                  
                  
                       
                   
                  
             
                  
                            
                   
                  
               
                  
                            
                     
                  
                  
          
                            
                
                 
        
        
                    
              
                  
                  
                  
                    
                
                  
             
                  
                            
                   
                  
             
                  
                            
                   
                  
                  
        
                            
              
SERVISFIRST BANCSHARES, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 2010, 2009 AND 2008
(In thousands)

OPERATING ACTIVITIES

Net income
Adjustments to reconcile net income to net cash provided by

2010

2009

2008

$           

17,378

$             

5,878

$             

7,005

(2,212)
10,350
1,066
823
-
45
(790)
713
(128)
172,586
(175,046)
(108)
203
1,051

(1,601)
10,685
1,087
(318)
(272)
-
(2,174)
785
(254)
196,400
(201,143)
(193)
441
1,802

(1,237)
6,274
926
(320)
(544)
-
(77)
671
498
79,751
(81,025)
-
180
1,289

2,538

(7,850)

-

1,106
29,575

(810)
2,463

(1,193)
12,198

(84,425)

(200,558)

(23,825)

31,889
(4,589)
(197,572)
(428)
(269)
(160)
32,297
-
-
7,995
(75)
(215,337)

16,585
(645)
(253,172)
(2,294)
(582)
-
32,567
-
-
6,314
(905)
(402,690)

9,434
-
(308,944)
(817)
(1,457)
-
-
1,000
183
4,111
(1,424)
(321,739)

operating activities:
Deferred tax benefit
Provision for loan losses
Depreciation and amortization
Net amortization (accretion) of investments
Amortized gain on derivative
Market value adjustment of interest rate cap
Increase in accrued interest and dividends receivable
Stock compensation expense
(Decrease) increase in accrued interest payable
Proceeds from sale of mortgage loans held for sale
Originations of mortgage loans held for sale
Gain on sale of securities available for sale
Net loss on sale of other real estate owned
Write down of other real estate owned
Decrease (increase) in special prepaid

FDIC insurance assessments

Net change in other assets, liabilities, and other

operating activities
Net cash provided by operating activities

INVESTMENT ACTIVITIES

Purchase of securities available for sale
Proceeds from maturities, calls and paydowns of securities

available for sale

Purchase of securities held to maturity
Increase in loans
Purchase of premises and equipment
Purchase of restricted equity securities
Purchase of interest rate cap
Proceeds from sale of securities available for sale
Proceeds from sale of interest rate floor
Proceeds from tenant reimbursement
Proceeds from sale of other real estate owned and repossessions
Additions to other real estate owned

Net cash used in investing activities

73

              
              
              
             
             
               
               
               
                  
                  
                 
                 
                       
                 
                 
                    
                       
                       
                 
              
                   
                  
                  
                  
                 
                 
                  
           
           
             
          
          
            
                 
                 
                       
                  
                  
                  
               
               
               
               
              
                       
               
                 
              
             
               
             
            
          
            
             
             
               
              
                 
                       
          
          
                 
              
                 
                 
                 
              
                 
                       
                       
             
             
                       
                       
                       
               
                       
                       
                  
               
               
               
                   
                 
              
          
          
FINANCING ACTIVITIES

Net increase in noninterest-bearing deposits
Net increase in interest-bearing deposits
Proceeds from issuance of trust preferred securities
Proceeds from other borrowings
Repayment of other borrowings
Proceeds from sale of stock, net
Proceeds from exercise of stock options

Net cash provided by financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

SUPPLEMENTAL DISCLOSURE

Cash paid for:
Interest
Income taxes

NONCASH TRANSACTIONS

Transfers of loans from held for sale to held for investment
Other real estate acquired in settlement of loans
Internally financed sales of other real estate owned

See Notes to Consolidated Financial Statements.

39,183
287,178
15,050
-
-
-
123
341,534

155,772

76,206

89,848
305,188
-
5,000
-
3,479
-
403,515

3,288

72,918

$       

231,978

$         

76,206

$         

15,388
6,958

$         

18,591
4,317

$              

787
5,372
1,757

$           

1,861
10,198
566

$

$

$

36,441
238,195
15,000
20,317
(390)
6,474
-
316,037

6,496

66,422

72,918

19,976
4,169

-
13,650
-

74

           
           
         
         
           
                     
                     
             
                     
                     
                     
             
                
                     
         
         
         
             
           
           
             
             
             
           
             
                
SERVISFIRST BANCSHARES, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of Operations

ServisFirst Bancshares, Inc. (the “Company”) was formed on August 16, 2007 and is a 
bank  holding  company  whose  business  is  conducted  by  its  wholly-owned  subsidiary 
ServisFirst Bank (the “Bank”).  The Bank is headquartered in Birmingham, Alabama, and 
provides  a  full  range  of  banking  services  to  individual  and  corporate  customers 
throughout the Birmingham market since opening for business in May 2005.  In addition, 
the  Bank  entered  the  Huntsville,  Alabama  market  in  2006,  the  Montgomery,  Alabama 
market in 2007 and the Dothan, Alabama market in 2008.   

Basis of Presentation and Accounting Estimates 

To  prepare  consolidated  financial  statements  in  conformity  with  accounting  principles 
generally  accepted  in  the  United  States  of  America,  management  makes  estimates  and 
assumptions based on available information.  These estimates and assumptions affect the 
amounts  reported  in  the  financial  statements  and  the  disclosures  provided,  and  future 
results  could  differ.    The  allowance  for  loan  losses,  valuation  of  foreclosed  real  estate, 
deferred taxes, and fair values of financial instruments are particularly subject to change. 
All numbers are in thousands except share and per share data. 

Cash, Due from Banks, Interest-Bearing Balances due from Financial 
Institutions 

Cash  and  due  from  banks  includes  cash  on  hand,  cash  items  in  process  of  collection, 
amounts  due  from  banks  and  interest  bearing  balances  due  from  financial  institutions.  
For purposes of cash flows, cash and cash equivalents include cash and due from banks 
and  federal  funds  sold.    Generally,  federal  funds  are  purchased  and  sold  for  one-day 
periods.    Cash  flows  from  loans,  mortgage  loans  held  for  sale,  federal  funds  sold,  and 
deposits are reported net. 

The Bank is required to maintain reserve balances in cash or on deposit with the Federal 
Reserve Bank based on a percentage of deposits.  The total of those reserve balances was 
approximately $5,456,000 at December 31, 2010 and $8,009,000 at December 31, 2009. 

Investment Securities  

Securities  are  classified  as  available-for-sale  when  they  might  be  sold  before  maturity. 
Unrealized  holding  gains  and  losses,  net  of  tax,  on  securities  available  for  sale  are 
reported as a net amount in a separate component of stockholders’ equity until realized.  
Gains  and  losses  on  the  sale  of  securities  available  for  sale  are  determined  using  the 
specific-identification  method.    The  amortization  of  premiums  and  the  accretion  of 
discounts  are  recognized  in  interest  income  using  methods  approximating  the  interest 
method over the period to maturity. 

75

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 
(Continued)

Declines in the fair value of available-for-sale securities below their cost that are deemed 
to  be  other  than  temporary  are  reflected  in  earnings  as  realized  losses.    Securities  are 
classified  as  held-to-maturity  when  the  Company  has  the  positive  intent  and  ability  to 
hold the securities to maturity. Held-to-maturity securities are reported at amortized cost.  
In  determining  the  existence  of  other-than-temporary  impairment  losses,  management 
considers (1) the length of time and the extent to which the fair value has been less than 
cost, (2) the financial condition and near-term prospects of the issuer, and (3) the intent 
and  ability  of  the  Company  to  retain  its  investment  in  the  issuer  for  a  period  of  time 
sufficient to allow for any anticipated recovery in fair value. 

Investments in Restricted Equity Securities Carried at Cost 

Investments  in  restricted  equity  securities  without  a  readily  determinable  market  value 
are carried at cost. 

Loans  

Loans are reported at unpaid principal balances, less unearned fees and the allowance for 
loan losses.  Interest on all loans is recognized as income based upon the applicable rate 
applied  to  the  daily  outstanding  principal  balance  of  the  loans.  Interest  income  on 
nonaccrual  loans  is  recognized  on  a  cash  basis  or  cost  recovery  basis  until  the  loan  is 
returned to accrual status.  Loan fees, net of direct costs, are reflected as an adjustment to 
the  yield  of  the  related  loan  over  the  term  of  the  loan.    The  Company  does  not  have  a 
concentration of loans to any one industry or geographic market. 

Mortgage Loans Held for Sale 

The  Company  classifies  certain  residential  mortgage  loans  as  held  for  sale.    Typically 
mortgage  loans  held  for  sale  are  sold  to  a  third  party  investor  within  a  very  short  time 
period  and  are  sold  without  recourse.    Net  fees  earned  from  this  banking  service  are 
recorded in noninterest income.   

Allowance for Loan Losses  

The allowance for loan losses is maintained at a level which, in management’s judgment, 
is  adequate  to  absorb  credit  losses  inherent  in  the  loan  portfolio.    The  amount  of  the 
allowance is based on management’s evaluation of the collectability of the loan portfolio, 
including  the  nature  of  the  portfolio,  credit  concentrations,  trends  in  historical  loss 
experience, specific impaired loans, economic conditions, and other risks inherent in the 
portfolio.    Allowances  for  impaired  loans  are  generally  determined  based  on  collateral 
values or the present value of the estimated cash flows.  The allowance is increased by a 
provision for loan losses, which is charged to expense, and reduced by charge-offs, net of 
recoveries.    In  addition,  various  regulatory  agencies,  as  an  integral  part  of  their 
examination  process,  periodically  review  the  allowance  for  losses  on  loans.    Such 
agencies may require the Company to recognize adjustments to the allowance based on 
their judgments about information available to them at the time of their examination. 

76

 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 
(Continued)

Foreclosed Real Estate 

Foreclosed  real  estate  includes  both  formally  foreclosed  property  and  in-substance 
foreclosed property.  At the time of foreclosure, foreclosed real estate is recorded at fair 
value less cost to sell, which becomes the property’s new basis.  Any write downs based 
on  the  asset’s  fair  value  at  date  of  acquisition  are  charged  to  the  allowance  for  loan 
losses.  After foreclosure, these assets are carried at the lower of their new cost basis or 
fair  value  less  cost  to  sell.    Costs  incurred  in  maintaining  foreclosed  real  estate  and 
subsequent  adjustments  to  the  carrying  amount  of  the  property  are  included  in  other 
operating expenses. 

Premises and Equipment  

Premises and equipment are stated at cost less accumulated depreciation.  Expenditures 
for  additions  and  major  improvements  that  significantly  extend  the  useful  lives  of  the 
assets are capitalized.  Expenditures for repairs and maintenance are charged to expense 
as  incurred.    Assets  which  are  disposed  of  are  removed  from  the  accounts  and  the 
resulting  gains  or  losses  are  recorded  in  operations.    Depreciation  is  calculated  on  a 
straight-line  basis  over  the  estimated  useful  lives  of  the  related  assets  (3  to  10  years).  
Leasehold improvements are amortized on a straight-line basis over the lesser of the lease 
terms or the estimated useful lives of the improvements. 

Derivatives and Hedging Activities 

As  part  of  its  overall  interest  rate  risk  management,  the  Company  uses  derivative 
instruments, which can include interest rate swaps, caps, and floors.  FASB ASC 815-10, 
Derivatives and Hedging, requires all derivative instruments to be carried at fair value on 
the  balance  sheet.    This  accounting  standard  provides  special  accounting  provisions for 
derivative  instruments  that  qualify  for  hedge  accounting.    To  be  eligible,  the  Company 
must specifically identify a derivative as a hedging instrument and identify the risk being 
hedged.  The derivative instrument  must be shown to meet specific requirements under 
this accounting standard. 

The Company designates the derivative on the date the derivative contract is entered into 
as  (1)  a hedge  of  the  fair  value of  a recognized  asset or  liability  or of  an unrecognized 
firm commitment (a “fair-value” hedge) or (2) a hedge of a forecasted transaction of the 
variability of cash flows to be received or paid related to a recognized asset or liability (a 
“cash-flow” hedge).  Changes in the fair value of a derivative that is highly effective as 
and that is designated and qualifies as a fair-value hedge, along with the loss or gain on 
the  hedged  asset  or  liability  that  is  attributable  to  the  hedged  risk  (including  losses  or 
gains  on  firm  commitments),  are  recorded  in  current-period  earnings.    The  effective 
portion of the changes in the fair value of a derivative that is highly effective as and that 
is  designated  and  qualifies  as  a  cash-flow  hedge  is  recorded  in  other  comprehensive 
income, until earnings are affected by the variability of cash flows (e.g., when periodic 
settlements on a variable-rate asset or liability are recorded in earnings).  The remaining 
gain or loss on the derivative, if any, in excess of the cumulative change in the present 
value of future cash flows of the hedged item is recognized in earnings. 

77

 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 
(Continued)

Derivatives and Hedging Activities (Continued) 

The  Company  formally  documents  all  relationships  between  hedging  instruments  and 
hedged items, as well as its risk-management objective and strategy for undertaking various 
hedge transactions. This process includes linking all derivatives that are designated as fair-
value or cash-flow hedges to specific assets and liabilities on the balance sheet or to specific 
firm commitments or forecasted transactions. The Company also formally assessed, both at 
the hedge’s inception and on an ongoing basis (if  the hedges do not qualify for short-cut 
accounting),  whether  the  derivatives  that  are  used  in  hedging  transactions  are  highly 
effective  in offsetting  changes  in  fair  values  or  cash  flows  of  hedged  items.  When  it  is 
determined that a derivative is not highly effective as a hedge or that it has ceased to be a 
highly  effective  hedge,  the  Company  discontinues  hedge  accounting  prospectively,  as 
discussed below. The Company discontinues hedge accounting prospectively when: (1) it is 
determined that the derivative is no longer effective in offsetting changes in the fair value or 
cash flows of a hedged item (including firm commitments or forecasted transactions); (2) 
the derivative expires or is sold, terminated, or exercised; (3) the derivative is re-designated 
as a hedge instrument, because it is unlikely that a forecasted transaction will occur; (4) a 
hedged  firm  commitment  no  longer  meets  the  definition  of  a  firm  commitment;  or  (5) 
management  determines  that  designation  of  the  derivative  as  a  hedge  instrument  is  no 
longer appropriate.  

When  hedge  accounting  is  discontinued  because  it  is  determined  that  the  derivative  no 
longer  qualifies  as  an  effective  fair-value  hedge,  hedge  accounting  is  discontinued 
prospectively and the derivative will continue to be carried on the balance sheet at its fair 
value with all changes in fair value being recorded in earnings but with no offsetting being 
recorded on the hedged item or in other comprehensive income for cash flow hedges.   

The Company uses derivatives to hedge interest rate exposures associated with mortgage 
loans  held  for  sale  and  mortgage  loans  in  process.    The  Company  regularly  enters  into 
derivative  financial  instruments  in  the  form  of  forward  contracts,  as  part  of  its  normal 
asset/liability  management  strategies.    The  Company’s  obligations  under  forward 
contracts consist of “best effort” commitments to deliver mortgage loans originated in the 
secondary market at a future date.  Interest rate lock commitments related to loans that 
are originated for later sale are classified as derivatives.  In the normal course of business, 
the Company regularly extends these rate lock commitments to customers during the loan 
origination  process.    The  fair  values  of  the  Company’s  forward  contract  and  rate  lock 
commitments  to  customers  as  of  December  31,  2010  and  2009  were  not  material  and 
have not been recorded. 

During  2008  the  Company  entered  into  interest  rate  swaps  (“swaps”)  to  facilitate 
customer transactions and meet their financing needs.  Upon entering into these swaps, 
the  Company  entered  into  offsetting  positions  with  a  regional  correspondent  bank  in 
order to minimize the risk to the Company.  As of December 31, 2010, the Company was 
party  to  two  swaps  with  notional  amounts  totaling  approximately  $11.8  million  with 
customers,  and  two  swaps  with  notional  amounts  totaling  approximately  $11.8  million 
with  a  regional  correspondent  bank.    These  swaps  qualify  as  derivatives,  but  are  not 
designated as hedging instruments. 

During 2010 the Company entered into an interest rate cap with a notional value of $100 
million.    The cap  has  a  strike  rate  of 2.00% and  is  indexed  to  the  three  month  London 
Interbank  Offered  Rate  (“LIBOR”).    The  cap  does  not  qualify  for  hedge  accounting 
treatment,  and  is  marked  to  market,  with  changes  in  market  value  reflected  in  interest 
expense. 

78

 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 
(Continued)

Income Taxes  

Income tax expense is the total of the current year income tax due or refundable and the 
change  in  deferred  tax  assets  and  liabilities.    Deferred  tax  assets  and  liabilities  are  the 
expected future tax amounts for the temporary differences between carrying amounts and 
tax  bases  of  assets  and  liabilities,  computed  using  enacted  tax  rates.    A  valuation 
allowance, if needed, reduces deferred tax assets to the amount expected to be realized. 

Stock-Based Compensation 

At December 31, 2010, the Company had two stock-based employee compensation plans 
for grants of options to key employees.  These plans have been accounted for under the 
provisions  of  FASB  ASC  718-10,  Compensation  –  Stock    Compensation.    The  stock-
based employee compensation plans are more fully described in Note 14. 

Earnings per Common Share  

Basic earnings per common share are computed by dividing net income by the weighted 
average number of common shares outstanding during the period.  Diluted earnings per 
common share include the dilutive effect of additional potential common shares issuable 
under stock options and warrants. 

Loan Commitments and Related Financial Instruments 

Financial  instruments,  which  include  credit  card  arrangements,  commitments  to  make 
loans,  and  standby  letters  of  credit,  are  issued  to  meet  customer  financing  needs.    The 
face amount for these items represents the exposure to loss before considering customer 
collateral  or  ability  to  repay.    Such  financial  instruments  are  recorded  when  they  are 
funded.  Instruments such as stand-by letters of credit are considered financial guarantees 
in  accordance with  FASB ASC  460-10.    The  fair  value  of  these financial  guarantees  is 
not material. 

Fair Value of Financial Instruments 

Fair values of financial instruments are estimated using relevant market information and 
other  assumptions,  as  more  fully  disclosed  in  Note  23.    Fair  value  estimates  involve 
uncertainties  and  matters  of  significant  judgment  regarding  interest  rates,  credit  risk, 
prepayments, and other factors, especially in the absence of broad markets for particular 
items.    Changes  in  assumptions  or  in  market  conditions  could  significantly  affect  the 
estimates. 

Comprehensive Income 

Comprehensive  income  consists  of  net  income  and  other  comprehensive  income  (loss).  
Accumulated comprehensive income (loss), which is recognized as a separate component 
of equity, includes unrealized gains and losses on securities available for sale as well as 
the interest rate floor contract that qualified for cash flow hedge accounting.   

79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES 
(Continued)

Advertising 

Advertising costs are expensed as incurred.  Advertising expense for the years ended 
December 31, 2010, 2009 and 2008 was $313,000, $276,000 and $318,000, respectively.  

Adoption of Recent Accounting Pronouncements 

During  December  2009,  the  Financial  Accounting  Standards  Board  (FASB)  issued 
Accounting  Standards  Update  (ASU)  2009-16  –  “Loans  and  Debt  Securities  Acquired 
with  Deteriorated  Credit  Quality”. 
  The  ASU  amends  Accounting  Standards 
Codification (ASC) Subtopic 310 to clarify that modifications of loans that are accounted 
for within  a  pool,  as defined  by  Subtopic  310-30,  do not result  in  the removal  of  these 
loans  from  the  pool  even  if  the  modification  would  otherwise  be considered  a  troubled 
debt restructuring.  The amendments do not include loans not accounted for within pools.  
Loans  accounted  for  on  an  individual  basis  continue  to  be  subject  to  the  troubled  debt 
restructuring  accounting  provisions  with  ASC  310-40  Troubled  Debt  Restructurings  by 
Creditors.    The  Company  adopted  the  provisions  of  this  ASU  during  the  third  quarter 
2010.  This amendment did not have a material impact on the Company’s consolidated 
financial statements.   

During  January  2010,  the  FASB  issued ASU 2010-06  –  “Improving Disclosures  About 
Fair Value Measurements”, which added disclosure requirements about transfers in and 
out  of  Levels  1  and  2,  clarified  existing  fair  value  disclosure  requirements  about  the 
appropriate  level  of  disaggregation,  and  clarified  that  a  description  of  valuation 
techniques  and  inputs  used  to  measure  fair  value  was  required  for  recurring  and 
nonrecurring  Level  2  and  3  fair  value  measurements.   The  Company  adopted  these 
provisions of the ASU in preparing the Consolidated Financial Statements for the period 
ended  September  30,  2010.   The  adoption  of  these  provisions  of  this  ASU,  which  was 
subsequently  codified  into  Accounting  Standards  Codification  Topic  820,  “Fair  Value 
Measurements and Disclosures,” only affected the disclosure requirements for fair value 
measurements  and  as  a  result  had  no  impact  on  the  Company’s  consolidated  financial 
statements.   See  Note  8  to  the  Consolidated  Financial  Statements  for  the  disclosures 
required by this ASU. 

This  ASU  also  requires  that  Level  3  activity  about  purchases,  sales,  issuances,  and 
settlements of assets measured at fair value on a recurring basis be presented on a gross 
basis rather than as a net number, as currently permitted.  This provision of the ASU is 
effective  for  the  Company’s  reporting  period  ending  June  30,  2011.   As  this  provision 
amends only the disclosure requirements for fair value measurements, the adoption will 
have no impact on the Company’s consolidated financial statements. 

During February 2010, the FASB updated ASU No. 2010-09, Subsequent Events (Topic 
855) – Amendments to Certain Recognition and Disclosure Requirements. This guidance 
amends FASB ASC Topic 855, Subsequent Events, so that issuers filing periodic reports 
with  the  Securities  and  Exchange  Commission (“SEC  filers”) no  longer are  required  to 
disclose  the  date  through  which  subsequent  events  have  been  evaluated  in  originally 
issued  and  revised  financial  statements.  SEC  filers  must  evaluate  subsequent  events 
through the date the financial statements are issued. 

80

 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES 
(Continued)

Adoption of Recent Accounting Pronouncements (Continued)

During  July  2010,  the  FASB  issued  ASU  No.  2010-20,  Disclosures  about  the  Credit 
Quality  of  Financing  Receivables  and  the  Allowance  for  Credit  Losses.    This  guidance 
requires  disclosures  regarding  loans  and  the  allowance  for  loan  losses  that  are 
disaggregated  by  portfolio  segment  and  class  of  financing  receivable.    Required 
enhancements  to  current  disclosures  include  a  rollforward  of  the  allowance  for  loans 
losses by portfolio segment, with the ending balance broken out by basis of impairment 
method,  as  well  as  the  recorded  investment  in  the  respective  loans.    Nonaccrual  and 
impaired  loans  by  class  must  also  be  shown.    Disclosure  requirements  also  include:  1) 
credit  quality  indicators  by  class,  2)  aging  of  past  due  loans  by  class,  3)  troubled  debt 
restructurings  (“TDRs”)  by  class  and  their  effect  on  the  allowance  for  loan  losses,  4) 
defaults  on  TDRs  by  class  and  their  effect  on  the  allowance  for  loan  losses,  and  5) 
significant  purchases  and  sales  of  loans  disaggregated  by  portfolio  segment.    This 
guidance  is  effective  for  interim  and  annual  reporting  periods  ending  on  or  after 
December  15,  2010,  for  end  of  period  disclosures.    Activity  related  disclosures  are 
required  for  interim  and  annual  reporting  periods  beginning  on  or  after  December  15, 
2010.    While  impacting  its  disclosures,  this  ASU  will  not  have  an  impact  on  the 
Company’s consolidated financial statements. 

NOTE 2. 

INVESTMENT SECURITIES

The amortized cost and fair value of securities are summarized as follows: 

Amortized 
Cost

Gross 
Unrealized 
Gain

Gross 
Unrealized 
Loss

(In Thousands)

$       

$         

$           

$     

$         

$        

$         
$         

5,234
5,234

$                 
-
$                 
-

$           
$           

(271)
(271)

$       

$            

$           

90,631
101,709
78,241
2,013
272,594

92,368
99,608
58,090
3,004
253,070

1,887
2,783
1,076
162
5,908

412
2,717
876
36
4,041

Fair Value

$

$

$

$

$

92,294
104,224
78,266
2,175
276,959

4,963
4,963

92,327
101,700
58,399
3,027
255,453

(224)
(268)
(1,051)
-
(1,543)

(453)
(625)
(567)
(13)
(1,658)

$     

$         

$        

$            
$            

645
645

$                
1
$                
1

$               
$               

(3)
(3)

$            
$            

643
643

December 31, 2010:

Securities Available for Sale

U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total
Securities Held to Maturity

State and municipal securities

Total

December 31, 2009:

Securities Available for Sale

U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total
Securities Held to Maturity

State and municipal securities

Total

81

 
       
           
             
         
           
          
           
              
                   
         
           
             
         
              
             
           
                
               
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 2. 

INVESTMENT SECURITIES (Continued)

All  mortgage-backed  securities  are  with  government  sponsored  enterprises  (GSEs) 
such  as  Federal  National  Mortgage  Association,  Government  National  Mortgage 
Association,  Federal  Home  Loan  Bank,  and  Federal  Home  Loan  Mortgage 
Corporation. 

At  year-end 2010  and 2009,  there  were no  holdings  of  securities  of  any  issuer, other 
than  the  U.S.  Government  and  its  agencies,  in  an  amount  greater  that  10%  of 
stockholders’ equity. 

The amortized cost and fair value of securities as of December 31, 2010 by contractual 
maturity  are  shown  below.    Actual  maturities  may  differ  from  contractual  maturities 
because the issuers may have the right to call or prepay obligations with or without call 
or prepayment penalties. 

Amortized 
Cost

Fair Value

(In Thousands)

Securities available for sale
Due within one year
Due from one to five years
Due from five to ten years
Due after ten years
Mortgage-backed securities

Securities held to maturity
Due after ten years

$          

$          

165
67,760
84,577
18,383
101,709
272,594

$  

167
68,471
85,712
18,385
104,224
276,959

$       
$       

5,234
5,234

4,963
4,963

$

$
$

The  following  table  shows  the  gross  unrealized  losses  and  fair  value  of  securities, 
aggregated  by  category  and  length  of  time  that  securities  have  been  in  a  continuous 
unrealized loss position at December 31, 2010 and 2009.  The Company has the ability 
and intent to hold these securities until such time as the value recovers or the securities 
mature.  Further, the Company believes the deterioration in value on these securities is 
attributable to changes in market interest rates and not credit quality of the issuer. 

82

       
       
     
     
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 2. 

INVESTMENT SECURITIES (Continued) 

Less Than Twelve Months
Gross 
Unrealized 
Losses

Fair Value

Twelve Months or More
Gross 
Unrealized 
Losses

Fair Value

(In Thousands)

December 31, 2010:
U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

December 31, 2009:
U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

$           

$       

$        

$       

$           

$       

(224)
(268)
(1,034)
-
(1,526)

(437)
(625)
(569)
(17)
(1,648)

24,217
16,417
33,282
-
73,916

42,836
44,993
20,479
2,074
110,382

-
$                 
-
(288)
-
(288)

$           

-
$                 
-
3,674
-
3,674

$         

$                 
-
-
-
(13)
(13)

$             

$                 
-
-
-
986
986

$            

$        

$     

At December 31, 2010, 18 of the Company’s 430 debt securities were in an unrealized 
loss position for more than 12 months.  The Company does not believe this unrealized 
loss is “other than temporary” since it has the ability and intent to hold the investment 
for  a  period  of  time  sufficient  to  allow  for  a  recovery  in  market  value,  and  it  is  not 
probable  that  the  Company  will  be  unable  to  collect  all  of  the  amounts  contractually 
due.  The Company has not identified any issues related to the ultimate repayment of 
principal as a result of credit concerns on these securities. 

During  2010,  nine  government  agency  bonds  with  an  amortized  cost  of  $31,189,000 
and  one  corporate  bond  with  an  amortized  cost  of  $1,000,000  were  sold  with  total 
recognized  gain  on  sale  of  $108,000.    During  2009,  two  corporate  bonds  with  an 
amortized  cost  of  $2,040,000  and  three  government  agency  bonds  with  an  amortized 
cost of $30,334,000 were sold with total recognized gain on sale of $193,000.  There 
were  no  losses  on  the  sale  of  securities  during  2010,  2009  or  2008.    There  were  no 
sales of securities during 2008. 

The carrying value of investment securities pledged to secure public funds on deposits 
and  for  other  purposes  as  required  by  law  as  of  December  31,  2010  and  2009  was 
$111,347,000 and $117,377,000, respectively. 

Restricted equity securities include (1) a restricted investment in Federal Home Loan 
Bank stock for membership requirement and to secure available lines of credit, and (2) 
an investment in First National Bankers Bank stock.  The amount of investment in the 
Federal Home Loan Bank stock was $3,260,000 and $2,991,000 at December 31, 2010 
and 2009, respectively.  The amount of investment in the First National Bankers Bank 
stock was $250,000 at December 31, 2010 and 2009. 

83

             
         
                   
                   
          
         
             
           
                   
                   
                   
                   
             
         
                   
                   
             
         
                   
                   
               
           
               
              
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS  

The composition of loans is summarized as follows: 

December 31,

2010

2009

(In Thousands)

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage
Consumer

Allowance for loan losses
Net unamortized loan origination fees
Loans, net

$ 

$     

536,152
172,055
648,796
37,347
1,394,350
(18,077)
468
1,376,741

$

$

461,140
224,178
489,244
32,574
1,207,136
(14,737)
(52)
1,192,347

Changes in the allowance for loan losses are as follows: 

2010

Years Ended December 31,
2009
(In Thousands)

2008

Balance, beginning of year
Loans charged off
Recoveries
Provision for loan losses

Balance, end of year

$     

$     

$       

14,737
(7,208)
198
10,350
18,077

10,602
(6,676)
126
10,685
14,737

7,732
(3,866)
462
6,274
10,602

$    

$    

$     

Loans by credit quality indicator as of December 31, 2010 are as follows: 

Commercial, financial
and agricultural
Real estate - construction
Real estate - mortgage:
Owner occupied
commercial
1-4 family mortgage
other mortgage

Total real estate
mortgage

Consumer

Total

 Pass 

 Special Mention 

 Substandard 

 Doubtful 

 Total 

$          

508,376
126,200

$              

14,209
17,145

$            

14,035
28,710

$                      
-
-

$

536,620
172,055

256,638
193,365
175,815

6,251
1,072
562

7,878
4,799
2,416

-
-
-

270,767
199,236
178,793

625,818
36,090
1,296,484

$       

7,885
-
39,239

$              

15,093
1,257
59,095

$            

-
-
$                      
-

648,796
37,347
1,394,818

$

84

       
       
         
    
        
              
               
       
       
       
            
            
            
       
       
         
            
                
              
                        
            
                  
                
                        
            
                  
                
                        
            
                     
                
                        
            
                  
              
                        
              
                          
                
                        
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS (Continued) 

Loans by performance status as of December 31, 2010 are as follows: 

Performing

Nonperforming

Total

Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:
Owner occupied
commercial
1-4 family mortgage
other mortgage

Total real estate
mortgage

Consumer

Total

$       

534,456
161,333

$             

2,164
10,722

$

536,620
172,055

270,131
199,035
178,793

636
201
-

270,767
199,236
178,793

647,959
36,723
1,380,471

$    

837
624
14,347

$           

648,796
37,347
1,394,818

$

Loans by past due status as of December 31, 2010 are as follows: 

Past Due Status (Accruing Loans)

30-59 
Days

60-89 
Days

90+ Days

Total Past 
Due

Non-
Accrual

Current

Total Loans

$        

205
-

$        

575
-

-
$        
-

780
$        
-

$      

2,164
10,722

$       

533,676
161,333

$       

536,620
172,055

134
125
-

-
-
-

-
-
-

134
125
-

636
201
-

269,997
198,910
178,793

270,767
199,236
178,793

259
13
477

$        

-
-
575

-
-
$       
-

$       

259
13
1,052

$    

837
624
14,347

$   

647,700
36,710
1,379,419

$    

648,796
37,347
1,394,818

$   

Commercial, financial
and agricultural

Real estate - construction

Real estate - mortgage:
Owner-occupied
commercial
1-4 family mortgage
Other mortgage
Total real estate -
mortgage

Consumer
Total

85

         
             
         
                  
         
                  
         
                       
         
                  
           
                  
           
           
          
           
      
         
         
          
           
          
          
           
         
         
          
           
          
          
           
         
         
           
           
          
           
            
         
         
          
           
          
          
           
         
         
            
           
          
            
           
           
           
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS (Continued) 

Impaired loans as of December 31, 2010 are as follows: 

Recorded 
Investment

Unpaid 
Principal 
Balance

Related 
Allowance

Average 
Recorded 
Investment

Interest 
Income 
Recognized in 
Year

$            

2,345
10,532

$            

2,930
12,705

-
$              
-

$            

2,909
11,799

$

With no allowance recorded:
Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer

1,614
511
1,817
3,942
289

1,801
511
1,817
4,129
289

Total with no allowance recorded

17,108

20,053

With an allowance recorded:
Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer
Total with allowance recorded

Total I impaired loans

Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:

9,190
18,178

3,373
2,995
-
6,368
704
34,440

9,190
18,428

3,373
2,995
-
6,368
704
34,690

11,535
28,710

12,120
31,133

-
-
-
-
-

-

1,602
1,855

55
360
-
415
554
4,426

1,602
1,855

1,668
462
1,021
3,151
223

18,082

8,881
18,136

3,393
3,025
-
6,418
625
34,060

11,790
29,935

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer
Total impaired loans

4,987
3,506
1,817
10,311
993
51,549

$          

5,174
3,506
1,817
10,497
993
54,743

$          

55
360
-
415
554
4,426

$          

5,061
3,487
1,021
9,569
848
52,142

$          

$

The recorded investment in impaired loans was $21.4 million at December 31, 2009.  
The allowance allocated to impaired loans totaled $3.1 million at December 31, 2009.  
The  average  amount  of  impaired  loans  was  $21.8  million  during  2009  and  $11.2 
million during 2008.  Interest income recognized on impaired loans was $584,000 and 
$404,000 for 2009 and 2008, respectively. 

86

129
351

123
16
66
205
12

697

449
643

208
154
-
362
37
1,491

578
994

332
170
66
567
49
2,188

            
            
                
            
              
              
                
              
                 
                 
                
                 
                   
              
              
                
              
                   
              
              
                
              
                 
                 
                
                 
                   
            
            
                
            
              
              
            
              
            
            
            
            
              
              
                 
              
              
              
               
              
                 
                 
                
                 
              
              
               
              
                 
                 
               
                 
                   
            
            
            
            
            
            
            
            
            
            
            
            
              
              
                 
              
              
              
               
              
              
              
                
              
                   
            
            
               
              
                 
                 
               
                 
                   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS (Continued) 

In  the  ordinary  course  of  business,  the  Company  has  granted  loans  to  certain  related 
parties, including directors, executive officers, and their affiliates.  The interest rates on 
these loans were substantially the same as rates prevailing at the time of the transaction 
and repayment terms are customary for the type of loan.  Changes in related party loans 
for the year ended December 31, 2010 and 2009 are as follows: 

Years Ended December 31,

2010

2009

Balance, beginning of year

Advances
Repayments
Balance, end of year

NOTE 4. 

FORECLOSED PROPERTIES 

$      

(In Thousands)
$    
8,469
9,471
(11,115)
6,825

15,934
5,174
(12,639)
8,469

$     

$     

Other real estate and certain other assets acquired in foreclosure are carried at the lower 
of  the  recorded  investment  in  the  loan  or  fair  value  less  estimated  costs  to  sell  the 
property. 

An analysis of foreclosed properties for the years ended December 31, 2010, 2009 and 
2008 follows:

Balance at beginning of year

Transfers from loans and capitalized expenses
Foreclosed properties sold
Writedowns and partial liquidations

Balance at end of year

$    

$    

2010
12,525
5,447
(7,995)
(3,011)
6,966

2009
10,473
11,103
(6,314)
(2,737)
12,525

2008

1,623
15,074
(4,111)
(2,113)
10,473

$

$

$      

$    

NOTE 5. 

PREMISES AND EQUIPMENT 

Premises and equipment are summarized as follows: 

December 31,

2010

2009

Furniture and equipment
Leasehold improvements

Accumulated depreciation

$

(In Thousands)
4,441
3,920
8,361
(3,911)
4,450

$

4,079
3,882
7,961
(2,873)
5,088

$       

$      

The provisions for depreciation charged to occupancy and equipment expense for the 
years  ended  December  31,  2010,  2009  and  2008  were  $1,066,000,  $1,087,000  and 
$926,000, respectively.    

87

        
        
    
    
         
         
       
        
      
       
       
       
       
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 5. 

PREMISES AND EQUIPMENT (Continued) 

The Company leases land and building space under non-cancellable operating leases.  
leases  are 
Future  minimum 
summarized as follows: 

lease  payments  under  non-cancellable  operating 

2011
2012
2013
2014
2015
Thereafter

(In Thousands)

$

$

1,992
2,050
1,912
1,945
1,974
7,715
17,588

For  the  years  ended  December  31,  2010,  2009  and  2008,  annual  rental  expense  on 
operating leases was $1,734,000, $1,447,000 and $1,009,000, respectively.  

NOTE 6. 

VARIABLE INTEREST ENTITIES (VIEs) 

The  Company  utilizes  special  purpose  entities  (SPEs)  that  constitute  investments  in 
limited partnerships that undertake certain development projects to achieve federal and 
state tax credits.  These SPEs are typically structured as VIEs and are thus subject to 
consolidation  by  the  reporting  enterprise  that  absorbs  the  majority  of  the  economic 
risks  and  rewards  of  the  VIE.    To  determine  whether  it  must  consolidate  a  VIE,  the 
Company  analyzes  the design  of  the VIE  to  identify  the sources  of variability  within 
the VIE, including an assessment of the nature of risks created by the assets and other 
contractual obligations of the VIE, and determines whether it will absorb a majority of 
that variability. 

The Company has invested in a limited partnership for which it determined is not the 
primary beneficiary, and which thus are not subject to consolidation by the company.  
The  Company  reports  its  investment  in  this  partnership  at  its  net  realizable  value, 
estimated  to  be  the  discounted  value  of  the  remaining  amount  of  tax  credits  to  be 
received.  The amount recorded as investment in this partnership at December 31, 2010 
was $699,000. 

On  December  31,  2009,  the  Company  entered  into  a  limited  partnership  as  funding 
investor.    The  partnership  is  a  single  purpose  entity  that  is  lending  money  to  a  real 
estate  investor  for  the  purpose  of  acquiring  and  operating  a  multi-tenant  office 
building.    The  investment  qualifies  for  New  Market  Tax  Credits  under  Internal 
Revenue Code Section 45D, as amended.  The Company has determined that it is the 
primary  beneficiary  of  the  economic  risks  and  rewards  of  the  VIE,  and  thus  has 
consolidated  the  partnership’s  assets  and  liabilities  into  its  consolidated  financial 
statements.  The amount recorded as an investment in this partnership at December 31, 
2010 was $3,578,000, of which $2,270,000 is included in loans of the Company. 

88

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 7. 

DEPOSITS

Deposits at December 31, 2010 and 2009 were as follows:

December 31,

2010

2009

(In Thousands)

Noninterest-bearing demand
Interest-bearing checking
Savings
Time
Time, $100,000 and over

$    

250,490
1,224,244
5,493
55,583
222,906
1,758,716

$

$

$

211,307
965,661
1,453
43,513
210,421
1,432,355

The scheduled maturities of time deposits at December 31, 2010 were as follows: 

(In Thousands)

2011
2012
2013
2014
2015

$     

$    

178,984
40,565
36,167
15,521
7,252
278,489

At  December  31,  2010  and  2009,  overdraft  deposits  reclassified  to  loans  were 
$1,111,000 and $471,000, respectively. 

NOTE 8.  

FEDERAL FUNDS PURCHASED 

At  December  31,  2010,  the  Company  had  available  lines  of  credit  totaling 
approximately  $130  million  with  various  financial  institutions  for  borrowing  on  a 
short-term  basis,  with  no  amount  outstanding.    These  lines  are  subject  to  annual 
renewals with varying interest rates. 

NOTE 9. 

OTHER BORROWINGS 

At December 31, 2010 and 2009, the composition of other borrowings is as follows: 

2010

Weighted 
Average 
Rate

Amount

2009

Weighted 
Average 
Rate

Amount

$    

$   

20,000
4,937
24,937

3.13 %
8.25
4.14 %

$    

$    

20,000
4,922
24,922

3.13 %
8.25
4.14 %

FHLB Advances:

Fixed rate, due 2012 and 2013

Subordinated notes payable

Total other borrowings

89

   
          
        
      
         
         
         
           
        
        
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 9. 

OTHER BORROWINGS (Continued) 

Other borrowings as of December 31, 2010 consist of two Federal Home Loan Bank 
advances in the amount of $10 million each.  One has a maturity of March 19, 2012, 
and the other has a maturity of March 19, 2013. 

The  Company  has  pledged  certain  qualifying  mortgage  loans  with  an  aggregate 
carrying value  of $24.8  million  as  collateral  under  the borrowing  agreement  with  the 
FHLB.  The Company has borrowing capacity with the FHLB of Atlanta totaling $4.8 
million at December 31, 2010. 

NOTE 10. 

SUBORDINATED DEFERRABLE INTEREST DEBENTURES 

On September  2, 2008,  ServisFirst  Capital  Trust  I,  a  subsidiary  of  the  Company  (the 
“Trust”),  sold  15,000  shares  of  its  8.5%  trust  preferred  securities  to  accredited 
investors  for  $15,000,000  or  $1,000  per  share  and  463,918  shares  of  its  common 
securities  to  the  Company  for  $463,918  or  $1.00  per  share.  The  Trust  invested  the 
$15,463,918  of  the  proceeds  from  such  sale  in  the  Company’s  8.5%  junior 
subordinated  deferrable  interest  debenture  due  September  1,  2038  in  the  principal 
amount of $15,463,918 (the “Debenture”). The Debenture bears a fixed rate of interest 
at  8.5%  per  annum  and  is  subordinate  and  junior  in  right  of  payment  to  all  of  the 
Company’s senior debt; provided, however, the Company may not incur any additional 
senior  debt  in  excess  of  0.5%  of  the  Company’s  average  assets  for  the  fiscal  year 
immediately preceding, unless such incurrence is approved by a majority of the holders 
of the outstanding trust preferred securities. 

Holders  of  the  trust  preferred  securities  are  entitled  to  receive  distributions  accruing 
from the original date of issuance. The distributions are payable quarterly in arrears on 
December 1, March 1, June 1 and September 1 of each year, commencing December 1, 
2008.  The  distributions  accrue  at  an  annual  fixed  rate  of  8.5%.  Payments  of 
distributions  on  the  trust  preferred  securities  will  be  deferred  in  the  event  interest 
payments on the Debenture is deferred, which may occur at any time and from time to 
time,  for  up  to  20  consecutive  quarterly    periods.    During  any  deferral  period,  the 
Company  may  not  pay  dividends  or  make  certain  other  distributions  or  payments  as 
provided for in the Indenture.  If payments are deferred, holders accumulate additional 
distributions thereon at 8.5%, compounded quarterly, to the extent permitted by law. 

In  addition,  the  Company  issued  a  total  of  75,000  warrants,  each  with  the  right  to 
purchase  one  share  of  the  Company’s  common  stock  for  a  purchase  price  of  $25.00. 
The  warrants  were  issued  in  increments  of  500  for  each  $100,000  of  trust  preferred 
securities purchased. Each warrant is exercisable for a period beginning upon its date 
of issuance and ending upon the later to occur of either (i) September 1, 2013 or (ii) 60 
days following the date upon which the Company’s common stock becomes listed for 
trading upon a “national securities exchange” as defined under the Securities Exchange 
Act  of  1934.  The  Company  estimated  the  fair  value  of  each  warrant  using  a  Black-
Scholes-Merton valuation model and determined the fair value per warrant to be $5.65. 
This total value of $423,000 was recorded as a discount and reduced the net book value 
of  the  debentures  to  $15,052,000  with  an  offsetting  increase  to  the  Company’s 
additional paid-in capital. The discount will be amortized over a three-year period. 

The trust preferred securities are subject to mandatory redemption upon repayment of 
the  Debenture  at  its  maturity,  September  1,  2038,  or  its  earlier  redemption.  The 
Debenture  is  redeemable  by  the  Company  (i)  prior  to  September  1,  2011,  in  whole 
upon the occurrence of a Special Event, as defined in the Indenture, or (ii) in whole or 
in part on or after September 1, 2011 for any reason. In the event of the redemption of  

90

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 10. 

SUBORDINATED DEFERRABLE INTEREST DEBENTURES 
(Continued)

the  trust  preferred  securities  prior  to  September  1,  2011,  the  holders  of  the  trust 
preferred  securities  will  be  entitled  to  $1,050  per  share,  plus  accumulated  and 
unpaiddistributions thereon (including accrued interest thereon), if any, to the date of 
payment.  In  the  event  of  the  redemption  of  the  trust  preferred  securities  on  or  after 
September  1,  2011,  the  holders  of  the  trust  preferred  securities  will  be  entitled  to 
receive $1,000 per share plus accumulated and unpaid distributions thereon (including 
accrued interest thereon), if any, to the date of payment. 

The Company has the right at any time to terminate the Trust and cause the Debenture 
to  be  distributed  to  the  holders  of  the  trust  preferred  securities  in  liquidation  of  the 
Trust. This right is optional and wholly within the Company’s discretion as set forth in 
the Indenture. 

Payment  of  periodic  cash  distributions  and  payment  upon  liquidation  or  redemption 
with  respect  to  the  trust  preferred  securities  are  guaranteed  by  the  Company  to  the 
extent of funds held by the Trust (the “Preferred Securities Guarantee”). The Preferred 
Securities Guarantee, when taken together with the Company’s other obligations under 
the debentures, constitutes a full and unconditional guarantee, on a subordinated basis, 
by the Company of payments due on the trust preferred securities. 

The Company is not considered the primary beneficiary of the Trust under accounting 
standards  for  variable  interest  entities;  therefore  the  Trust  is  not  consolidated  in  the 
Company’s financial statements, but rather the subordinated debentures are shown as a 
liability.  The Company’s investment in the common stock of the Trust in included in 
other assets in the Consolidated Balance Sheets. 

The  Company  is  required  by  the  Federal  Reserve  Board  to  maintain  certain  levels of 
capital for bank regulatory purposes. The Federal Reserve Board has determined that 
certain  cumulative  preferred  securities  having  the  characteristics  of  trust  preferred 
securities qualify as minority interests, which is included in Tier 1 capital for bank and 
financial holding companies. In calculating the amount of Tier 1 qualifying capital, the 
trust  preferred  securities  can  only  be  included  up  to  the  amount  constituting  25%  of 
total Tier 1 capital elements (including trust preferred securities). Such Tier 1 capital 
treatment provides the Company with a more cost-effective means of obtaining capital 
for bank regulatory purposes than if the Company were to issue preferred stock. 

NOTE 11. 

JUNIOR SUBORDINATED MANDATORY CONVERTIBLE 
DEFERRABLE INTEREST DEBENTURES DUE MARCH 15, 
2040

On  February  9,  2010  the  Company  established  a  new  Delaware  statutory  trust 
subsidiary, ServisFirst Capital Trust II (the “2010 Trust”), which issued 15,000 shares 
of  its  6.0%  Mandatory  Convertible  Trust  Preferred  Securities  (the  “Preferred 
Securities”) for $15,000,000, or $1,000 per Preferred Security, on March 15, 2010. The 
2010  Trust  simultaneously  issued  50,000  shares  of  its  common  securities  to  the 
Company for a purchase price of $50,000, or $1.00 per share, which together with the 
Preferred Securities constitute all of the issued and outstanding securities of the 2010 
Trust (collectively, the “Trust Securities”).  The 2010 Trust invested all of the proceeds 
from  the  sale  of  the  Trust  Securities  in  the  Company’s  6.0%  Junior  Subordinated 
Mandatory  Convertible  Deferrable  Interest  Debentures  due  March  15,  2040  in  the 
principal  amount  of  $15,050,000  (the  “Subordinated  Debentures”).  The  Preferred 
Securities were offered and sold to accredited investors in a private placement. 

91

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 11. 

JUNIOR SUBORDINATED MANDATORY CONVERTIBLE 
DEFERRABLE INTEREST DEBENTURES DUE MARCH 15, 
2040 (Continued) 

Holders of  the  Preferred  Securities  are  entitled  to  receive  distributions accruing from 
March 15, 2010, and payable quarterly in arrears on March 15, June 15, September 15 
and December 15 of each year, commencing June 15, 2010 unless the  

Company  defers  interest  payments  on  the  Subordinated  Debentures.  Distributions 
accrue  at  an  annual  rate  equal  to  6.0%  of  the  liquidation  amount  of  $1,000  per 
Preferred  Security.  The  rate  and  the  distribution  dates  for  the  Preferred  Securities 
correspond  to  the  interest  rate  and  payment  dates  on  the  Subordinated  Debentures, 
which constitute substantially all the assets of the 2010 Trust.  As a result, if principal 
or interest is not paid on the Subordinated Debentures, no corresponding amounts will 
be  paid  on  the  Preferred  Securities.  The  2010  Trust  also  pays  a  distribution  on  the 
common  securities  at  an  annual  rate  of  6.0%  of  the  purchase  price  of  the  common 
securities, but such payments are financially immaterial since they simply represent a 
return of funds to the Company. 

The Subordinated Debentures are subordinate and junior in right of payment to all of 
the  Company’s  senior  debt,  as  defined  in  the  Indenture  governing  the  Subordinated 
Debentures;  provided,  however,  that,  while  any  of  the  Preferred  Securities  remain 
outstanding, the Company shall not incur any additional senior debt in excess of 0.5% 
of  the  Company’s  average  assets  for  the  fiscal  year  immediately  preceding,  unless 
approved  by  the  holders  of  a  majority  of  the  outstanding  Preferred  Securities.  The 
Company has the right to defer payments of interest on the Subordinated Debentures 
from  time  to  time,  for  up  to  20  consecutive  quarterly  periods  for  each  deferral 
period.  During  any  deferral  period,  the  Company  may  not  (i)  pay  dividends  on  or 
redeem any of its capital stock, (ii) pay principal of or interest on any debt securities 
ranking  pari  passu  with  or  subordinate  to  the  Subordinated  Debentures  or  (iii)  make 
any guaranty payments with respect to any guaranty of the debt securities of any of the 
Company’s  subsidiaries  if  such  guaranty  ranks  pari  passu  with  or  junior  in  right  of 
payment to the Subordinated Debentures. 

If  not  previously  redeemed  or  converted  into  common  stock  of  the  Company,  the 
Preferred Securities will automatically and mandatorily convert into common stock of 
the  Company  on  March  15,  2013  at  a  conversion  price  of $25  per  share  of  common 
stock.  In  addition  to  such  mandatory  conversion,  the  Preferred  Securities  may  be 
converted into common stock of the Company at the option of the holder at any time 
prior  to  the  earliest  to  occur  of  maturity,  redemption  or  mandatory  conversion  at  the 
same conversion price. 

The  Preferred  Securities  are  subject  to  mandatory  redemption  upon  repayment  of  the 
Subordinated Debentures at their stated maturity (as defined in the Indenture), or upon 
earlier redemption of the Subordinated Debentures. The Subordinated Debentures are 
redeemable by the Company at any time in whole, but not in part, upon the occurrence 
of a special event, as defined in the Indenture. 

The  Company  has  the  right  at  any  time  to  terminate  the  2010  Trust  and  cause  the 
Subordinated Debentures to be distributed to the holders of the Preferred Securities in 
liquidation of the 2010 Trust. This right is optional and wholly within the Company’s 
discretion. 

92

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 11. 

JUNIOR SUBORDINATED MANDATORY CONVERTIBLE 
DEFERRABLE INTEREST DEBENTURES DUE MARCH 15, 
2040 (Continued) 

The  Company  is  required  by  the  Federal  Reserve  Board  to  maintain  certain  levels of 
capital for bank regulatory purposes. The Federal Reserve Board has determined that 
certain  cumulative  preferred  securities  having  the  characteristics  of  trust  preferred 
securities qualify as minority interests, which is included in Tier 1 capital for bank and 
financial holding companies.  In calculating the amount of Tier 1 qualifying capital, the 
trust  preferred  securities  can  only  be  included  up  to  the  amount  constituting  25%  of 
total Tier 1 capital elements (including trust preferred securities). Such Tier 1 capital 
treatment provides the Company with a more cost-effective means of obtaining capital 
for bank regulatory purposes than if the Company were to issue preferred stock. 

NOTE 12. 

SUBORDINATED NOTE DUE JUNE 1, 2016 

On June 23, 2009, the Company issued its 8.25% Subordinated Note due June 1, 2016 
in the aggregate principal amount of $5,000,000 to an accredited investor at 100% of 
par.  The note is subordinate and junior in right of payment upon any liquidation of the 
Company  as  to  principal,  interest  and  premium  to  obligations  to  the  Company’s 
depositors and other obligations to its general and secured creditors.  Interest payments 
are  due  and  payable  on  each  September  1,  December  1,  March  1  and  June  1, 
commencing on September 1, 2009.  Interest accrues at an annual rate of 8.25%.  The 
proceeds  from  the  note  payable  are  included  in  Tier  2  capital  of  the  Bank  and  the 
Company. 

In  addition,  the  Company  issued  to  the  investor  a  total  of  15,000  warrants,  each 
representing  the  right  to  purchase  one  share  of  the  Company’s  common  stock  for  a 
purchase price of $25.00. Each warrant is exercisable for a period beginning upon its 
date of issuance and ending on June 1, 2016.  The Company estimated the fair value of 
each warrant using a Black-Scholes-Merton valuation model and determined the fair  

value per warrant to be $5.41. This total value of $86,000 was recorded as a discount 
and reduced the net book value of the note to $4,914,000 with an offsetting increase to 
the Company’s additional paid-in capital. The discount will be amortized over a five-
year period. 

NOTE 13.  DERIVATIVES 

Prior to 2008 the Company entered into an interest rate floor with a notional amount of 
$50 million in order to fix the minimum interest rate on a corresponding amount of its 
floating-rate  loans.    The  interest  rate  floor  was  sold  in  January  2008  and  the  related 
gain of $817,000 was deferred and amortized to income over the remaining term of the 
original agreement which would have terminated on June 22, 2009.  Gains of $272,000 
and  $544,000  were  recognized  for  the  years  ended  December  31,  2009  and  2008, 
respectively.

During  2010  the  Company  entered  into  an  interest  rate  cap  with  a  notional  value  of 
$100  million.    The  cap  has  a  strike  rate  of  2.00%  and  is  indexed  to  the  three  month 
London  Interbank  Offered  Rate  (“LIBOR”).    The  cap  does  not  qualify  for  hedge 
accounting treatment, and is marked to market, with changes in market value reflected 
in interest expense. 

93

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 13.  DERIVATIVES (Continued) 

The  Company  uses  derivatives  to  hedge  interest  rate  exposures  associated  with 
mortgage loans held for sale and mortgage loans in process.  The Company regularly 
enters into derivative financial instruments in the form of forward contracts, as part of 
its  normal  asset/liability  management  strategies.    The  Company’s  obligations  under 
forward  contracts  consist  of  “best  effort”  commitments  to  deliver  mortgage  loans 
originated  in  the  secondary  market  at  a  future  date.    Interest  rate  lock  commitments 
related  to  loans  that  are  originated  for  later  sale  are  classified  as  derivatives.    In  the 
normal  course  of  business, 
lock 
commitments to customers during the loan origination process.  The fair values of the 
Company’s forward contract and rate lock commitments to customers as of December 
31, 2009 and 2008 were not material and have not been recorded. 

the  Company  regularly  extends 

these  rate 

NOTE 14.   EMPLOYEE AND DIRECTOR BENEFITS 

At December 31, 2010, the Company has two share-based compensation plans, which 
are described below.  The compensation cost that has been charged against income for 
the  plans  was  approximately  $713,000,  $785,000  and  $671,000  for  the  years  ended 
December 31, 2010, 2009 and 2008, respectively. 

Stock Incentive Plans 

The Company’s 2005 Stock Incentive Plan (the “2005 Plan”), originally permitted the 
grant  of  stock  options  to  its  officers,  employees,  directors  and  organizers  of  the 
Company  for  up  to  525,000  shares  of  common  stock.    However,  upon  shareholder 
approval during 2006, the 2005 Plan was amended in order to allow the Company to 
grant stock options for up to 1,025,000 shares of common stock.  Both incentive stock 
options and non-qualified stock options may be granted under the 2005 Plan.  Option 
awards are generally granted with an exercise price equal to the estimated fair market 
value of the Company’s stock at the date of grant; those option awards vest in varying 
amounts  from  2007  through  2015  and  are  based  on  continuous  service  during  that 
vesting  period  and  have  a  ten-year  contractual  term.    Dividends  are  not  paid  on 
unexercised  options  and  dividends  are  not  subject  to  vesting.    The  Plan  provides  for 
accelerated vesting if there is a change in control (as defined in the Plan). 

On  March  23,  2009  the  Company’s  board  of  directors  adopted  the  2009  Stock 
Incentive  Plan  (the  “2009  Plan”),  which  was  effective  upon  approval  by  the 
stockholders at the 2009 Annual Meeting of Stockholders.  The 2009 Plan authorizes 
the  grant  of  Stock  Appreciation  Rights,  Restricted  Stock,  Options,  Non-stock  Share 
Equivalents, Performance Shares or Performance Units and other equity-based awards.   

Both incentive stock options and non-qualified stock options may be granted under the 
2009  Plan.    Option  awards  are  generally  granted  with  an  exercise  price  equal  to  the 
estimated fair market value of the Company’s stock at the date of grant.  Up to 425,000 
shares of common stock of the Company are available for awards under the 2009 Plan. 

As of December 31, 2010, there are a total of 594,000 shares available to be granted 
under both of these plans.   

The  Company  granted  non-plan  options  to  certain  persons  representing  key 
relationships to purchase up to an aggregate amount of 55,000 shares of our common 
stock  at  between  $15.00  and  $20.00  per  share  for  10  years.    These  options  are  non-
qualified and not part of either the 2005 Amended and Restated Stock Incentive Plan or 
2009 Stock Incentive Plan. 

94

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 14.   EMPLOYEE AND DIRECTOR BENEFITS (Continued) 

The  fair  value  of  each  stock  option  award  is  estimated  on  the  date  of  grant  using  a 
Black-Scholes-Merton  valuation  model  that  uses  the  assumptions  noted  in  the 
following  table.    Expected  volatilities  are  based  on  an  index  of  approximately  117 
publicly  traded  banks  in  the  southeast  United  States.    The  expected  term  of  options 
granted is based on the short-cut method and represents the period of time that options 
granted  are  expected  to  be  outstanding.    The  risk-free  rate  for  periods  within  the 
contractual life of the option is based on the U.S. Treasury yield curve in effect at the 
time of grant. 

Expected volatility
Expected dividends
Expected term (in years)
Risk-free rate

2010

2009

2008

26.00%
0.00%
7
2.10%

20.00%
0.50%
7
1.70%

21.16%
0.50%
7
2.93%

The weighted-average grant-date fair value of options granted during the years ended 
December 31, 2010, 2009 and 2008 was $7.91, $5.87 and $6.58, respectively.   

The following tables summarize the status of stock options granted. 

95

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 14.   EMPLOYEE AND DIRECTOR BENEFITS (Continued) 

Weighted 
Average 
Exercise 
Price

Weighted 
Average 
Remaining 
Contractual 
Term (years)

Shares

Aggregate 
Intrinsic 
Value
(In Thousands)

Year Ended December 31, 2010:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

863,500
37,500
(10,000)
(10,000)
881,000

$        

15.17
25.00
10.00
15.00
15.65

Exercisable at December 31, 2010

272,627

$        

11.96

Year Ended December 31, 2009:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

826,000
40,000
-
(2,500)
863,500

$        

14.70
25.00
-
15.00
15.17

Exercisable at December 31, 2009

143,530

$        

11.99

Year Ended December 31, 2008:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

742,500
98,500
-
(15,000)
826,000

$        

13.40
24.31
-
13.50
14.70

Exercisable at December 31, 2008

68,598

$        

12.08

Exercisable options at December 31, 2010 were as follows: 

Weighted 
Average 
Remaining 
Contractual 
Term 
(years)

Weighted 
Average 
Exercise 
Price

$       

$      

10.00
11.00
15.00
20.00
11.96

4.4
5.3
5.9
6.6
5.1

Range of Exercise Price

Shares

$                                

10.00
11.00
15.00
20.00

125,500
69,000
63,130
14,997
272,627

96

6.8
9.4
-
-
6.9

5.1

7.7
9.4
-
-
6.8

6.1

8.4
-
-
-
7.7

7.0

$

$

$

$

$

$

$

$

$

8,483
-
150
-
8,238

3,555

8,513
-
-
-
8,483

1,867

4,905
-
-
-
8,513

886

Aggregate 
Intrinsic Value
(In Thousands)
1,883
$             
966
631
75
3,555

$            

      
              
        
          
              
                  
       
          
              
       
          
              
                  
      
          
              
      
              
      
              
        
          
              
                  
                  
              
              
                  
         
          
              
                  
      
          
              
      
              
      
              
        
          
              
                  
                  
              
              
                  
       
          
              
                  
      
          
              
        
              
     
                                  
       
         
                  
                                  
       
         
                  
                                  
       
         
                    
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 14.   EMPLOYEE AND DIRECTOR BENEFITS (Continued) 

As  of  December  31,  2010,  there  was $1,337,000  of  total  unrecognized compensation 
cost  related  to  non-vested  share-based  compensation  arrangements  granted  under  the 
Plans.    The  cost  is  expected  to  be  recognized  over  a  weighted-average  period  of  1.9 
years.  The total fair value of shares vested during the year ended December 31, 2010 
was $474,000.   

The  Company  granted  20,000  restricted  stock  awards  to  a  key  executive  in  October 
2009, and granted 2,000 restricted stock awards to each of five employees in February 
2010, for a total of 30,000 shares.  The value of these awards is determined to be the 
current  value  of  the  Company’s  stock,  and  this  total  value  will  be  recognized  as 
compensation  expense  over  the  vesting  period,  which  is  five  years  from  the  date  of 
grant.  4,000 shares of restricted stock vested during 2010.  As of December 31, 2010, 
there  was  $583,000  of  total  unrecognized  compensation  cost  related  to  non-vested 
restricted stock.  The cost is expected to be recognized evenly over the remaining 3.9 
years of the restricted stock’s vesting period.

Stock Warrants 

In recognition of the efforts and financial risks undertaken by the Bank’s organizers, it 
granted organizers an opportunity to purchase a total 60,000 shares of common stock at 
a  price  of  $10,  which  was  the  fair  market  value  of  the  Bank’s  common  stock  at  the 
time.  The warrants fully vested on May 2, 2008, the third anniversary of the Bank’s 
incorporation,  and  will  terminate  on  the  tenth  anniversary  of  the  incorporation  date.  
The total number of warrants outstanding at December 31, 2010 and 2009 was 60,000. 

The Company issued warrants for 75,000 shares of common stock at a price of $25 per 
share in the third quarter of 2008.  These warrants were issued in connection with the 
trust preferred securities that are discussed in detail in Note 10. 

The Company issued warrants for 15,000 shares of common stock at a price of $25 per 
share in the second quarter of 2009.  These warrants were issued in connection with the 
sale of the Company’s 8.25% Subordinated Note that is discussed in detail in Note 11. 

As of December 31, 2010, all warrants were fully vested.  

The  following  tables  summarize  the  status  of  stock  warrants  granted  under  the 
Company’s stock-based compensation plans. 

97

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 14.   EMPLOYEE AND DIRECTOR BENEFITS (Continued) 

Year Ended December 31, 2010:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

Weighted 
Average 
Exercise Price

Shares

60,000
-
-
-
60,000

$          

10.00
-
-
-
10.00

Exercisable at December 31, 2010

60,000

$          

10.00

Year Ended December 31, 2009:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

60,000
-
-
-
60,000

$          

10.00
-
-
-
10.00

Exercisable at December 31, 2009

60,000

$          

10.00

Year Ended December 31, 2008:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

60,000
-
-
-
60,000

$          

10.00
-
-
-
10.00

Exercisable at December 31, 2008

60,000

$          

10.00

Weighted 
Average 
Remaining 
Contractual 
Term (years)

Aggregate 
Intrinsic 
Value

(In Thousands)

5.3
-
-
-
4.3

4.3

6.3
-
-
-
5.3

5.3

7.3
-
-
-
6.3

6.3

$

$

$

$

$

$

$

$

$

900
-
-
-
900

900

900
-
-
-
900

900

600
-
-
-
900

900

The  Company  has  a  retirement  savings  401(k)  and  profit-sharing  plan  in  which  all 
employees  age  21  and  older  may  participate  after  completion  of  one  year  of  service.  
For employees in service with the Bank at June 15, 2005, the length of service and age 
requirements were waived.  The Company matches employees’ contributions based on 
a  percentage  of  salary  contributed  by  participants  and  may  make  additional 
discretionary  profit  sharing  contributions.    The  Company’s  expense  for  the  plan  was 
$377,000, $341,000 and $303,000 for 2010, 2009 and 2008, respectively. 

NOTE 15.   COMMON STOCK 

During  2008,  the  Company  completed  private  placements  of  260,540  shares  of 
common  stock.    The  shares  were  issued  and  sold  at  $25  per  share  to  accredited 
investors of which approximately 75,800 shares were purchased by directors, officers 
and  their  families.    This  sale  of  stock  resulted  in  net  proceeds  of  $6,474,000.    This 
includes stock offering expenses of $39,000. 

98

          
                
                    
                
                
                    
                
                
                    
                
                
          
            
                
          
                
          
                
                    
                
                
                    
                
                
                    
                
                
          
            
                
          
                
          
                
                    
                
                
                    
                
                
                    
                
                
          
            
                
          
                
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 15.   COMMON STOCK (Continued) 

During  2009,  the  Company  completed  private  placements  of  139,460  shares  of 
common  stock.    The  shares  were  issued  and  sold  at  $25  per  share  to  accredited 
investors of which approximately 78,500 shares were purchased by directors, officers 
and  their  families.    This  sale  of  stock  resulted  in  net  proceeds  of  $3,479,000.    This 
includes stock offering expenses of $8,000. 

NOTE 16.  REGULATORY MATTERS 

The  Bank  is  subject  to  dividend  restrictions  set  forth  by  the  Alabama  State  Banking 
Department.  Under such restrictions, the Bank may not, without the prior approval of 
the Alabama State Banking Department, declare dividends in excess of the sum of the 
current year’s earnings plus the retained earnings from the prior two years.  Based on 
this, the Bank would be limited to paying $39.1 million in dividends as of December 
31, 2010. 

The  Bank  is  subject  to  various  regulatory  capital  requirements  administered  by  the 
state and federal banking agencies.  Failure to meet minimum capital requirements can 
initiate  certain  mandatory  and  possible  additional  discretionary  actions  by  regulators 
that  if  undertaken,  could  have  a  direct  material  effect  on  the  Bank  and  the  financial 
statements.    Under  regulatory  capital  adequacy  guidelines  and  the  regulatory 
framework for prompt corrective action, the Bank must meet specific capital guidelines 
involving  quantitative  measures  of  the  Bank’s  assets,  liabilities,  and  certain  off-
balance-sheet  items  as  calculated  under  regulatory  accounting  practices.    The  Bank’s 
capital  amounts  and  classification  under  the  prompt  corrective  guidelines  are  also 
subject to qualitative judgments by the regulators about components, risk weightings, 
and other factors. 

Quantitative measures established by regulation to ensure capital adequacy require the 
Bank  to  maintain  minimum  amounts  and  ratios  (set  forth  in  the  table  below)  of  total 
risk-based  capital  and  Tier  1  capital  to  risk-weighted  assets  (as  defined  in  the 
regulations),  and  Tier  1  capital  to  adjusted  total  assets  (as  defined).    Management 
believes,  as  of  December  31,  2010,  that  the  Bank  meets  all  capital  adequacy 
requirements to which it is subject. 

As  of  December  31,  2010,  the  most  recent  notification  from  the  Federal  Deposit 
Insurance  Corporation  categorized  ServisFirst  Bank  as  well  capitalized  under  the 
regulatory  framework  for  prompt  corrective.    To  remain  categorized  as  well 
capitalized;  the  Bank  will  have  to  maintain  minimum  total  risk-based,  Tier  1  risk-
based, and Tier 1 leverage ratios as disclosed in the table below.  Management believes 
that it is well capitalized under the prompt corrective action provisions as of December 
31, 2010. 

The  Company’s  and  Bank’s  actual  capital  amounts  and  ratios  are  presented  in  the 
following table: 

99

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 16.  REGULATORY MATTERS (Continued) 

As of December 31, 2010:

Total Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

Tier I Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

Tier I Capital to Average Assets:

Consolidated
ServisFirst Bank

As of December 31, 2009:

Total Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

Tier I Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

Tier I Capital to Average Assets:

Consolidated
ServisFirst Bank

Actual

For Capital Adequacy 
Purposes

To Be Well Capitalized 
Under Prompt Corrective 
Action Provisions

Amount

Ratio

Amount

Ratio

Amount

Ratio

$     

166,850
166,721

11.82%
11.81%

$     

112,927
112,978

144,263
144,117

144,263
144,117

10.22%
10.20%

7.77%
7.77%

56,464
56,489

74,266
74,236

$     

130,882
130,426

10.48%
10.45%

$       

99,903
99,851

111,049
110,593

111,049
110,593

8.89%
8.86%

6.97%
6.94%

49,952
49,926

63,737
63,737

8.00%
8.00%

4.00%
4.00%

4.00%
4.00%

8.00%
8.00%

4.00%
4.00%

4.00%
4.00%

N/A
$141,222

N/A
10.00%

N/A
84,733

N/A
92,795

N/A
6.00%

N/A
5.00%

N/A
$124,814

N/A
10.00%

N/A
74,888

N/A
79,672

N/A
6.00%

N/A
5.00%

100 

       
       
       
         
       
         
         
       
         
       
         
         
       
         
       
         
       
         
         
       
         
       
         
         
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 17.  OTHER OPERATING INCOME AND EXPENSES 

The major components of other operating income and expense included in noninterest 
income and noninterest expense are as follows: 

2010

Years Ended December 31,
2009
(In Thousands)

2008

Other operating income
Mortgage fee income
Loss on sale of other real estate owned
Other

Other operating expenses

Postage
Telephone
Data processing
FDIC insurance
Expenses to carry other real estate owned
Recording fees
Supplies
Customer and public relations
Marketing
Sales and use tax
Donations and contributions
Directors fees
Other

$       

$       

$          

$      

$       

$

$          

$          

$          

2,174
(203)
774
2,745

173
358
1,983
2,879
1,964
308
263
477
313
141
261
216
2,855
12,191

2,222
(441)
808
2,589

142
318
1,844
2,735
2,745
309
319
462
276
211
214
180
1,822
11,577

995
(180)
619
1,434

105
206
1,341
568
1,619
288
274
409
318
243
205
198
1,107
6,881

$     

$

$    

NOTE 18. 

INCOME TAXES 

The components of income tax expense are as follows: 

2010

Years Ended December 31,
2009
(In Thousands)

2008

Current
Deferred

Income tax expense

$     

$      

11,570
(2,212)
9,358

$       

$      

4,381
(1,601)
2,780

$

$

5,062
(1,237)
3,825

The  Company’s  total  income  tax  expense  differs  from  the  amounts  computed  by 
applying  the  Federal  income  tax  statutory  rates  to  income  before  income  taxes.    A 
reconciliation of the differences is as follows: 

101 

           
           
           
            
            
            
            
            
            
         
         
         
         
            
         
         
            
            
            
            
            
            
            
            
            
            
            
            
            
            
            
            
            
            
            
            
            
         
         
       
       
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 18. 

INCOME TAXES (Continued) 

Income tax at statutory federal rate
Effect on rate of:

State income tax, net of federal tax effect
Tax-exempt income, net of expenses

Incentive stock option expense
Other
Effective income tax and rate

Income tax at statutory federal rate
Effect on rate of:

State income tax, net of federal tax effect
Tax-exempt income, net of expenses

Incentive stock option expense
Other
Effective income tax and rate

Income tax at statutory federal rate
Effect on rate of:

State income tax, net of federal tax effect
Tax-exempt income, net of expenses

Incentive stock option expense
Other
Effective income tax and rate

Year Ended December 31, 2010
% of Pre-tax 
Earnings

Amount

(In Thousands)
9,355

$           

715
(773)
144
(83)
9,358

$          

35.00%

2.68%
-2.89%
0.54%
-0.32%
35.01%

Year Ended December 31, 2009
% of Pre-tax 
Earnings

Amount

(In Thousands)
2,944

$           

214
(477)
224
(125)
2,780

$          

34.00%

2.47%
-5.51%
2.59%
-1.44%
32.11%

Year Ended December 31, 2008
% of Pre-tax 
Earnings

Amount

(In Thousands)
3,683

$           

191
(278)
177
52
3,825

$          

34.00%

1.76%
-2.57%
1.64%
0.48%
35.31%

102 

                
               
                
                 
                
               
                
               
                
               
                
                  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 18. 

INCOME TAXES (Continued) 

The components of net deferred tax asset are as follows: 

Other real estate
Start-up costs
Net unrealized gains on securities available for sale

and cash flow hedge

Depreciation
Deferred loan fees
Allowance for loan losses
Nonqualified equity awards
Other

Net deferred income tax assets

2010

December 31,
2009
(In Thousands)

2008

$          

646
127

$          

411
141

$          

309
154

(1,528)
(206)
(72)
6,974
194
231
6,366

$      

(810)
(304)
106
5,419
27
(118)
4,872

$       

(496)
(195)
131
3,649
116
(83)
3,585

$

The  Company  believes  its  net  deferred  tax  asset  is  recoverable  as  of  December  31, 
2010  based  on  the  expectation  of  future  taxable  income  and  other  relevant 
considerations. 

NOTE 19.   COMMITMENTS AND CONTINGENCIES

Loan Commitments 

The  Company  is  a  party  to  financial  instruments  with  off-balance-sheet  risk  in  the 
normal  course  of  business  to  meet  the  financing  needs  of  its  customers.    These 
financial instruments include commitments to extend credit, credit card arrangements, 
and standby letters of credit.  Such commitments involve, to varying degrees, elements 
of credit and interest rate risk in excess of the amount recognized in the balance sheets.  
A summary of the Company’s commitments and contingent liabilities is approximately 
as follows: 

2010

2009
(In Thousands)

Commitments to extend credit
Credit card arrangements
Standby letters of credit

$   

$  

538,719
17,601
47,103
603,423

$   

$  

409,760
19,059
39,205
468,024

2008

$

$

294,502
11,323
32,655
338,480

Commitments  to  extend  credit,  credit  card arrangements, commercial  letters  of  credit 
and  standby  letters  of  credit  all  include  exposure  to  some  credit  loss  in  the  event  of 
nonperformance  of  the  customer.    The  Company  uses  the  same  credit  policies  in 
making  commitments  and  conditional  obligations  as  it  does  for  on-balance  sheet 
financial  instruments.  Because  these  instruments  have  fixed  maturity  dates,  and 
because many of them expire without being drawn upon, they do not generally present 
any significant liquidity risk to the Company. 

103 

            
            
            
       
          
          
          
            
            
            
         
         
            
              
            
            
          
            
       
       
       
       
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 20.  CONCENTRATIONS OF CREDIT 

The  Company  originates  primarily  commercial,  residential,  and  consumer  loans  to 
customers  in  the  Company’s  market  area.    The  ability  of  the  majority  of  the 
Company’s customers to honor their contractual loan obligations is dependent on the 
economy in this area. 

The Company’s loan portfolio is primarily concentrated in loans secured by real estate, 
of  which  59%  is  secured  by  real  estate  in  the  Company’s  primary  market  area.    In 
addition,  a  substantial  portion  of  the  other  real  estate  owned  is  located  in  that  same 
market.  Accordingly, the ultimate collectability of the loan portfolio and the recovery 
of the carrying amount of other real estate owned are susceptible to changes in market 
conditions in the Company’s primary market area. 

NOTE 21. 

EARNINGS PER SHARE

A reconciliation of the numerators and denominators of the earnings per common share 
and earnings per common share assuming dilution computations are presented below. 

2010

Years Ended December 31,
2009
(Dollar Amounts In Thousands Except Per 
Share Amounts)

2008

Earnings Per Share
Weighted average common shares outstanding
Net income
Basic earnings per share

Weighted average common shares outstanding
Dilutive effects of assumed conversions and
exercise of stock options and warrants

Weighted average common and dilutive potential

common shares outstanding

Net income
Diluted earnings per share

5,519,151
$     
17,378
$         
3.15

5,485,972
$       
5,878
$         
1.07

5,114,194
$
7,005
$
1.37

5,519,151

5,485,972

5,114,194

775,453

301,671

224,689

6,294,604
17,378
2.84

$     
$         

5,787,643
5,878
1.02

$       
$         

5,338,883
7,005
1.31

$
$

NOTE 22.  RELATED PARTY TRANSACTIONS 

Loans

As more fully described in Note 3, the Company had outstanding loan balances to 
related parties as of December 31, 2010 and 2009 in the amount of $6,825,000 and 
$8,469,000, respectively.

104 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 23. 

FAIR VALUE MEASUREMENT 

Effective  January  1,  2008,  the  Company  adopted  the  methods  of  fair  value  as 
described  in  FASB  ASC  820,  Fair  Value  Measurements  and  Disclosures  topic,  to 
value its financial assets and financial liabilities measured at fair value. Fair value is 
based on the price that would be received to sell an asset or paid to transfer a liability 
in  an  orderly  transaction  between  market  participants  at  the  measurement  date.  In 
order  to  increase  consistency  and  comparability  in  fair  value  measurements,  the 
standard  establishes  a  fair  value  hierarchy 
that  prioritizes  observable  and 
unobservable  inputs  used  to  measure  fair  value  into  three  broad  levels,  which  are 
described below: 

Level 1:   Quoted  prices  (unadjusted)  in  active  markets  that  are  accessible  at  the 
measurement date for assets or liabilities. The fair value hierarchy gives 
the highest priority to Level 1 inputs. 

Level 2:   Observable prices that are based on inputs not quoted on active markets, 

but corroborated by market data.

Level 3:   Unobservable inputs are used when little or no market data is available. 

The fair value hierarchy gives the lowest priority to Level 3 inputs. 

In determining fair value, the Company utilizes valuation techniques that maximize 
the  use  of  observable  inputs  and  minimize  the  use  of  unobservable  inputs  to  the 
extent possible, as well as considers counterparty credit risk in its assessment of fair 
value. 

Securities  –  where  quoted  prices  are  available  in  an  active  market,  securities  are 
classified  within  level  1  of  the  hierarchy.    Level  1  securities  include  highly  liquid 
government securities such as U.S. Treasuries and exchange-traded equity securities.  
For  securities  traded  in  secondary  markets  for  which  quoted  market  prices  are  not 
available,  the  Company  generally  relies  on  prices  obtained  from  independent 
vendors.  Securities measured with these techniques are classified within Level 2 of 
the  hierarchy  and  often  involve  using  quoted  market  prices  for  similar  securities, 
pricing  models  or  discounted  cash  flow  calculations  using  inputs  observable  in  the 
market  where  available.    Examples  include  U.S.  government  agency  securities, 
mortgage-backed  securities,  obligations  of  states  and  political  subdivisions,  and 
certain corporate, asset-backed and other securities.  In certain cases where Level 1 
or  Level  2  inputs  are  not  available,  securities  are  classified  in  Level  3  of  the 
hierarchy. 

Interest Rate Swap Agreements – The fair value is estimated by a third party using 
inputs that are observable or that can be corroborated by observable market data and, 
therefore, are classified within Level 2 of the hierarchy.  These fair value estimations 
include  primarily  market  observable  inputs  such  as  yield  curves  and  option 
volatilities, and include the value associated with counterparty credit risk. 

Interest Rate Cap – The fair value is estimated by a third party using inputs that are 
observable or that can be corroborated by observable market data and, therefore, are 
classified  within  Level  2  of  the  hierarchy.    These  fair  value  estimations  include 
primarily market observable inputs such as yield curves and option volatilities. 

105 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 23. 

FAIR VALUE MEASUREMENT (Continued) 

Impaired  Loans-  Loans  are  considered  impaired  under  FASB  ASC  310-10-35, 
Subsequent  Measurement  of  Impaired  Loans, when  full  payment  under  the  loan 
terms is not expected.  Impaired loans are carried at the present value of estimated 
future cash flows using the loan’s existing rate or the fair value of the collateral if the 
loan  is  collateral-dependent.    Impaired  loans  are  subject  to  nonrecurring  fair  value 
adjustment.  A portion of the allowance for loan losses is allocated to impaired loans 
if the value of such loans is deemed to be less than the unpaid balance.  The amount 
recognized  as  an  impairment  charge  related  to  impaired  loans  that  are  measured  at 
fair value on a nonrecurring basis was $7,878,000 and $6,076,000 during the years 
ended December 31, 2010 and 2009, respectively.  Impaired loans measured at fair 
value on a nonrecurring basis are classified within Level 3 of the hierarchy. 

Other real estate owned – Other real estate assets (“OREO”) acquired through, or in 
lieu of foreclosure are held for sale and are initially recorded at the lower of cost or 
fair value, less selling costs.  Any write-downs to fair value at the time of transfer to 
OREO  are  charged  to  the  allowance  for  loan  losses  subsequent  to  foreclosure.  
Values are derived from appraisals of underlying collateral and discounted cash flow 
analysis.  The amount charged to earnings was $1,252,000 and $2,149,000 for 2010 
and 2009, respectively.  These charges were for write-downs in the value of OREO 
and  losses  on  the  disposal  of  OREO.    OREO  is  classified  within  Level  3  of  the 
hierarchy. 

The following table presents the Company’s financial assets and financial liabilities 
carried at fair value on a recurring basis as of December 31, 2010 and 2009: 

106 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 23. 

FAIR VALUE MEASUREMENT (Continued) 

Fair Value Measurements at December 31, 2010 Using

Quoted Prices in 
Active Markets 
for Identical 
Assets (Level 1)

-
$                       
-

Assets Measured on a Recurring Basis:

Available-for-sale securities
Interest rate swap agreements

Interest rate cap

Total assets at fair value

$                       
-

Significant Other 
Observable Inputs 
(Level 2)

Significant 
Unobservable 
Inputs (Level 3)

(In Thousands)

$             

276,959
803

115
277,877

$             

$                        
-

$                        
-

Total

$

$

276,959
803

115
277,877

Liabilities Measured on a Recurring Basis:

Interest rate swap agreements

$                       
-

$                    

803

$                        
-

$             

803

Quoted Prices in 
Active Markets 
for Identical 
Assets (Level 1)

-
$                       
-
$                       
-

Assets Measured on a Recurring Basis:

Available-for-sale securities
Interest rate swap agreements
Total assets at fair value

Liabilities Measured on a Recurring Basis:

Fair Value Measurements at December 31, 2009 Using

Significant Other 
Observable Inputs 
(Level 2)

Significant 
Unobservable 
Inputs (Level 3)

(In Thousands)

Total

$             

$             

255,453
413
255,866

$                        
-

$                        
-

$

$

255,453
413
255,866

Interest rate swap agreements

$                       
-

$                    

413

$                        
-

$             

413

The  following  table  presents  the  Company’s  financial  assets  and  financial  liabilities 
carried at fair value on a nonrecurring basis as of December 31, 2010 and 2009: 

107 

                         
                      
               
                      
               
                         
                      
               
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 23. 

FAIR VALUE MEASUREMENT (Continued) 

Fair Value Measurements at December 31, 2010 Using

Assets Measured on a Nonrecurring Basis:

Impaired loans
Other real estate owned

Quoted Prices in 
Active Markets 
for Identical 
Assets (Level 1)

-
$                       
-

Significant Other 
Observable Inputs 
(Level 2)

Significant 
Unobservable 
Inputs (Level 3)

(In Thousands)
-
$                         
-

$              

35,183
6,966

Total assets at fair value

$                       
-

$                         
-

$              

42,149

Total

$

$

35,183
6,966

42,149

Fair Value Measurements at December 31, 2009 Using

Assets Measured on a Nonrecurring Basis:

Impaired loans
Other real estate owned

Total assets at fair value

Quoted Prices in 
Active Markets 
for Identical 
Assets (Level 1)

-
$                       
-
$                       
-

Significant Other 
Observable Inputs 
(Level 2)

Significant 
Unobservable 
Inputs (Level 3)

(In Thousands)
-
$                         
-
$                         
-

$                

$              

8,003
12,525
20,528

Total

$

$

8,003
12,525
20,528

The fair value of a financial instrument is the current amount that would be exchanged 
between  willing  parties,  other  than  in  a  forced  liquidation.    Fair  value  is  best 
determined based upon quoted market prices.  However, in many instances, there are 
no  quoted  market  prices  for  the  Company’s  various  financial  instruments.    In  cases 
where quoted market prices are not available, fair values are based on estimates using 
present  value  or  other  valuation  techniques.    Those  techniques  are  significantly 
affected  by  the  assumptions  used,  including  the  discount  rate  and  estimates  of  future 
cash flows.  Accordingly, the fair value estimates may not be realized in an immediate 
settlement  of  the  instrument.  Current  U.S.  GAAP  excludes  certain  financial 
instruments  and  all  nonfinancial  instruments  from  its  disclosure  requirements.  
Accordingly, the aggregate fair value amounts presented may not necessarily represent 
the underlying fair value of the Company. 

The following methods and assumptions were used by the Company in estimating its 
fair value disclosures for financial instruments. 

Cash  and  cash  equivalents:    The  carrying  amounts  reported  in  the  statements  of 
financial condition for cash and cash equivalents approximate those assets’ fair values. 

Investment  securities:    Fair  values  for  investment  securities  are  based  on  quoted 
market prices, where available.  If a quoted market price is not available, fair value is 
based on quoted market prices of comparable instruments. 

Restricted equity securities: Fair values for other investments are considered to be their 
cost as they are redeemed at par value. 

Loans:  For variable-rate loans that re-price frequently and with no significant change 
in credit risk, fair value is based on carrying amounts.  The fair value of other loans  

108 

                         
                           
                  
                         
                           
                
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 23. 

FAIR VALUE MEASUREMENT (Continued) 

(for example, fixed rate commercial real estate, mortgage loans, and industrial loans) is 
estimated using discounted cash flow analysis, based on interest rates currently being 
offered for loans with similar terms to borrowers of  similar credit quality.  Loan fair 
value estimates include judgments regarding future expected loss experience and risk 
characteristics.  Fair value for impaired loans is estimated using discounted cash flow 
analysis, or underlying collateral values, where applicable. 

Derivatives:   The fair value  of  the derivative  agreements  are based on quoted  prices 
from an outside third party. 

Accrued  interest and  dividends  receivable: The  carrying  amount  of  accrued  interest 
and dividends receivable approximates its fair value. 

Deposits:  The fair value disclosed for demand deposits is, by definition, equal to the 
amount payable on demand at the reporting date (that is, their carrying amounts).  The 
carrying  amounts of  variable-rate,  fixed-term  money  market  accounts  and  certificates 
of  deposit  approximate  their  fair  values.    Fair  values  for  fixed-rate  certificates  of 
deposit are estimated using a discounted cash flow calculation that applies interest rates 
currently  offered  on  certificates  to  a  schedule  of  aggregated  expected  monthly 
maturities on time deposits. 

Other  borrowings:        The  fair  value  of  other  borrowings  are  estimated  using 
discounted  cash  flow  analysis,  based  on  interest  rates  currently  being  offered  by  the 
Federal Home Loan Bank for borrowings of similar terms as those being valued. 

Trust preferred securities:  The fair value of trust preferred securities are estimated 
using  a  discounted  cash  flow  analysis, based on  interest  rates  currently  being offered 
on the best alternative debt available at the measurement date. 

Accrued  interest  payable:
approximates its fair value. 

The  carrying  amount  of  accrued  interest  payable 

Loan  commitments:    The  fair  values  of  the  Company’s  off-balance  sheet  financial 
instruments are based on fees currently charged to enter into similar agreements.  Since the 
majority  of  the  Company’s  other  off-balance-sheet  instruments  consist  of  non-fee-
producing,  variable-rate  commitments,  the  Company  has  determined  they  do  not  have  a 
distinguishable fair value. 

The carrying amount and estimated fair value of the Company’s financial instruments 
were as follows: 

109 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 23. 

FAIR VALUE MEASUREMENT (Continued) 

Financial Assets:

Cash and cash equivalents
Investment securities available for sale
Investment securities held to maturity
Restricted equity securities
Mortgage loans held for sale
Loans, net
Accrued interest and dividends receivable
Derivative

Financial Liabilities:

Deposits
Borrowings
Trust preferred securities
Accrued interest payable
Derivative

December 31,

2010

Carrying 
Amount

Fair Value

2009

Carrying 
Amount

Fair Value

(In Thousands)

$     

231,978
276,959
5,234
3,510
7,875
1,376,741
6,990
918

$  

1,758,716
24,937
30,420
898
803

$     

231,978
276,959
4,963
3,510
7,875
1,388,154
6,990
918

$  

1,761,906
25,717
27,989
898
803

$       

76,206
255,453
645
3,241
6,202
1,192,347
6,200
413

$  

1,432,355
24,922
15,228
1,026
413

$       

76,206
255,453
643
3,241
6,202
1,193,550
6,200
413

$

1,435,387
25,981
12,681
1,026
413

NOTE 24. 

PARENT COMPANY FINANCIAL INFORMATION 

The  following  information  presents  the  condensed  balance  sheet  of  ServisFirst 
Bancshares, Inc. as of December 31, 2010 and 2009 and the condensed statements of 
income and cash flows for the years ended December 31, 2010, 2009 and 2008. 

110 

       
       
       
       
           
           
              
              
           
           
           
           
           
           
           
           
    
    
    
    
           
           
           
           
              
              
              
              
         
         
         
         
         
         
         
         
              
              
           
           
              
              
              
              
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 24. 

PARENT COMPANY FINANCIAL INFORMATION (Continued) 

BALANCE SHEET
(In Thousands)

Assets
     Cash & due from banks
     Investment in subsidiary
     Other assets
                Total assets

Liabilities
   Other borrowings
   Other liabilities

Stockholders' equity
Common stock
Paid in capital
Retained earnings
Accumulated other comprehensive income
      Total stockholders' equity
Total liabilites and stockholders' equity

December 31

2010

2009

$            

51
146,954
660
147,665

$            

95
112,166
649
112,910

30,420
145
30,565

15,228
60
15,288

6
75,914
38,343
2,837
117,100
147,665

$  

6
75,078
20,965
1,573
97,622
112,910

$

STATEMENT OF INCOME
(In Thousands)

Income
     Dividends received from subsidiary
     Other income
         Total income
Expense
     Interest on borrowings
     Other operating expenses
         Total expense
(Loss) income before income taxes & equity in
      undistributed earnings of subsidiary
Income tax benefit
(Loss) income before equity in undistributed earnings
       earnings of subsidiary
Equity in undistributed earnings of subsidiary
Net income

2010

2009

2008

$       

1,230
42
1,272

$         

325
40
365

$         

850
30
880

2,236
295
2,531

(1,259)
(924)

1,401
304
1,705

(1,340)
(614)

488
391
879

1
(313)

(335)
17,713
17,378

$    

(726)
6,604
5,878

$      

314
6,691
7,005

$     

111 

     
     
            
            
   
   
       
       
            
              
 
       
       
                
                
       
       
       
       
         
         
     
       
              
             
             
         
           
           
         
        
           
            
           
           
         
        
           
       
      
               
          
         
         
          
         
           
       
        
        
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 24. 

PARENT COMPANY FINANCIAL INFORMATION (Continued) 

STATEMENT OF CASH FLOWS
(In Thousands)

2010

2009

2008

$     

17,378

$      

5,878

$      

7,005

241
(17,713)
(94)

(15,000)
(15,000)

260
(6,604)
(466)

(3,479)
(3,479)

(180)
(6,691)
134

(20,975)
(20,975)

-
-
-
3,479
3,479
(466)
561
95

317
(390)
15,000
6,474
21,401
560
1
561

$          

$       

$        

$           

$           

$        

-
-
15,050
-
15,050
(44)
95
51

Operating activities
Net income
Adjustments to reconcile net income to net cash (used in)
   provided by operating activities:
       Other
       Equity in undistributed earnings of subsidiary
   Net cash (used in) provided by operating activities
Investing activities
       Investment in subsidiary
   Net cash used in investing activities
Financing activities
       Proceeds from other borrowings
       Repayment of borrowings
       Proceeds from issuance of trust preferred securities
       Proceeds from issuance of common stock
   Net cash provided by financing activities
(Decrease) increase in cash & cash equivalents
Cash & cash equivalents at beginning of year
Cash & cash equivalents at end of year

112 

            
           
         
      
      
      
             
         
           
      
      
    
      
      
    
             
                
           
             
                
         
       
                
      
             
        
        
       
        
      
              
           
               
QUARTERLY FINANCIAL DATA (UNAUDITED) 

The  following  table  sets  forth  certain  unaudited  quarterly  financial  data  derived  from  our 
consolidated financial statements.  Such data is only a summary and should be read in conjunction with 
our historical consolidated financial statements and related notes continued in this annual report on Form 
10-K. 

Interest income 
Interest expense 
Net interest income 
Provision for loan loss 
Net income 
Income per share, basic 
Income per share, diluted 

Interest income 
Interest expense 
Net interest income 
Provision for loan loss 
Net income 
Income per share, basic 
Income per share, diluted 

$ 

$ 

2010 Quarter Ended 
(Dollars in thousands, except per share data) 

March 31 

June 30 

September 30 

$ 

18,502 
3,596 
14,906 
2,538 
4,013 
0.73 
0.69 

$ 

18,996 
3,688 
15,308 
2,537 
4,021 
0.73 
0.65 

19,959 
3,972 
15,987 
2,537 
4,799 
0.87 
0.77 

2009 Quarter Ended 
(Dollars in thousands, except per share data) 

March 31 

June 30 

13,937 
4,891 
9,046 
2,460 
721 
0.13 
0.13 

$ 

14,979 
4,478 
10,501 
2,608 
1,559 
0.28 
0.27 

September 30 
$ 

16,092 
4,648 
11,444 
3,209 
1,608 
0.29 
0.28 

December 31 
$ 

20,689 
4,004 
16,685 
2,738 
4,545 
0.82 
0.73 

December 31 

$ 

17,189 
4,320 
12,869 
2,583 
1,990 
0.37 
0.34 

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON 
ACCOUNTING AND FINANCIAL DISCLOSURE. 

There  were  no  changes  in  or  disagreements  with  accountants  regarding  accounting  and  financial 

disclosure matters during the year ended December 31, 2010. 

ITEM 9A.  CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures 

Our management, under supervision and with the participation of the Chief Executive Officer and 
the  Chief  Financial  Officer,  evaluated  the  effectiveness  of  our  disclosure  controls  and  procedures,  as 
defined under Exchange Act Rule 13a-15(e). Based upon that evaluation of these disclosure controls and 
procedures,  the  Chief  Executive  Officer  and  Chief  Financial  Officer  concluded  that  our  disclosure 
controls and procedures were effective as of December 31, 2010. 

Changes in Internal Control over Financial Reporting 

The Chief Executive Officer and Chief Financial Officer has concluded that there were no changes 
in  our  internal  control  over  financial  reporting  identified  in  the  evaluation  of  the  effectiveness  of  our 
disclosure controls and procedures that occurred during the fiscal quarter ended December 31, 2010, that 
have materially affected, or are reasonably likely to materially affect, our internal control over financial 
reporting. 

Management’s Report on Internal Control over Financial Reporting 

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over 
financial reporting, as defined under Exchange Act Rules 13a-15(f) and 14d-14(f). Our internal control 
over financial reporting is designed to provide reasonable assurance regarding the reliability of financial 
reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles. 

113 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As  of  December  31,  2010,  management  assessed  the  effectiveness  of  our  internal  control  over 
financial reporting based on criteria for effective internal control over financial reporting established in 
“Internal  Control  –  Integrated  Framework,”  issued  by  the  Committee  of  Sponsoring  Organizations 
(COSO)  of  the  Treadway  Commission.    Based  on  the  assessment,  management  determined  that  the 
Company maintained effective internal control over financial reporting as of December 31, 2010, based 
on those criteria. 

The  effectiveness  of  the  Company’s  internal  control  over  financial  reporting  as  of  December 31, 
2010, has been audited by Mauldin & Jenkins, LLC an independent registered public accounting firm, as 
stated in their report herein — “Report of Independent Registered Public Accounting Firm.”

ITEM 9B.   OTHER INFORMATION.

None. 

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE 
GOVERNANCE.

  We  respond  to  this  Item  by  incorporating  by  reference  the  material  responsive  to  this  Item  in  our 
definitive proxy statement to be filed with the Securities and Exchange Commission in connection with 
our 2011 Annual Meeting of Shareholders. 

Code of Ethics

Our Board of Directors has adopted a Code of Ethics that applies to all of our employees, officers 
and  directors.  The  Code  of  Ethics  covers  compliance  with  law;  fair  and  honest  dealings  with  us,  with 
competitors and with others; fair and honest disclosure to the public; and procedures for compliance with 
the Code of Ethics.  A copy of the Code of Ethics is included as Exhibit 14 to this Form 10-K. 

Executive Officers of the Registrant  

The business experience of our executive officers who are not also directors is set forth below. 

William Foshee – Mr. Foshee has served as our Executive Vice President, Chief Financial Officer, 
Treasurer and Secretary since 2007 and as Executive Vice President, Chief Financial Officer, Treasurer 
and  Secretary  of  the  Bank  since  2005.    Mr.  Foshee  served  as  the  Chief  Financial  Officer  of  Heritage 
Financial Holding Corporation from 2002 until it was acquired in 2005.  Mr. Foshee is a Certified Public 
Accountant. 

Clarence  C.  Pouncey,  III  –  Mr.  Pouncey  has  served  as  our  Executive  Vice  President  and  Chief 
Operating  Officer  since  2007  and  Executive  Vice  President  and  Chief  Operating  Officer  of  the  Bank 
since  November  2006  and  also  served  as  Chief  Risk  Officer  of  the  Bank  from  March  2006  until 
November 2006.  Prior to joining the Company, Mr. Pouncey was employed by SouthTrust Bank (now 
Wells Fargo Bank) in various capacities from 1978 to 2006, most recently as the Senior Vice President 
and Regional Manager of Real Estate Financial Services.   

Andrew N.  Kattos –  Mr. Kattos  has  served  as  Executive  Vice President  and Huntsville  President 
and Chief Executive Officer of the Bank since April 2006.  Prior to joining the Company, Mr. Kattos was 
employed  by  First  Commercial  Bank  for  14  years,  most  recently  as  an  Executive  Vice  President  and 
Senior Lender in the Commercial Lending Department.  Mr. Kattos also serves on the advisory council 
of the University of Alabama in Huntsville School of Business. 

G. Carlton Barker – Mr. Barker has served as Executive Vice President and Montgomery President 
and  Chief  Executive  Officer  of  the  Bank  since  February  1,  2007.    Prior  to  joining  the  Company,  Mr. 
Barker was employed by Regions Bank for 19 years in various capacities, most recently as the Regional 

114 

 
 
 
President  for  the  Southeast  Alabama  Region.    Mr.  Barker  serves  on  the  Huntingdon  College  Board  of 
Trustees and on the Alabama State Banking Board. 

Ronald A. DeVane – Mr. DeVane has served as Executive Vice President and Dothan President and 
Chief Executive Officer of the Bank since August 2008.  Prior to joining the Company, Mr. DeVane held 
various positions with Wachovia Bank and SouthTrust Bank until his retirement in 2006, including CEO 
for  the  Wachovia  Midsouth  Region,  which  encompassed  Alabama,  Tennessee,  Mississippi  and  the 
Florida  panhandle,  from  September  2004  until  2006,  CEO  of  the  Community  Bank  Division  of 
SouthTrust  from  January  2004  until  September  2004,  and  CEO  for  SouthTrust  Bank  of  Atlanta  and 
North Georgia from July 2002 until December 2003.  Mr. DeVane is a Trustee at Samford University, a 
member of the Troy University Foundation Board, a Trustee of the Southeast Alabama Medical Center 
Foundation Board, and a Board Member of the National Peanut Festival Association. 

ITEM 11. EXECUTIVE COMPENSATION.

  We  respond  to  this  Item  by  incorporating  by  reference  the  material  responsive  to  this  Item  in  our 
definitive proxy statement to be filed with the Securities and Exchange Commission in connection with 
our 2011 Annual Meeting of Stockholders. 

ITEM 12.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND 
MANAGEMENT AND RELATED STOCKHOLDER MATTERS.

  We  respond  to  this  Item  by  incorporating  by  reference  the  material  responsive  to  this  Item  in  our 
definitive proxy statement to be filed with the Securities and Exchange Commission in connection with 
our 2011 Annual Meeting of Stockholders. 

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND 
DIRECTOR INDEPENDENCE.

  We  respond  to  this  Item  by  incorporating  by  reference  the  material  responsive  to  this  Item  in  our 
definitive proxy statement to be filed with the Securities and Exchange Commission in connection with 
our 2011 Annual Meeting of Stockholders. 

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES.

  We  respond  to  this  Item  by  incorporating  by  reference  the  material  responsive  to  this  Item  in  our 
definitive proxy statement to be filed with the Securities and Exchange Commission in connection with 
our 2011 Annual Meeting of Stockholders. 

115 

 
ITEM 15.  FINANCIAL STATEMENTS AND EXHIBITS.

PART IV

(a)  

The following financial statements are filed as a part of this registration statement:  

Report of Independent Registered Public Accounting Firm on  

  Consolidated Financial Statements 

Report of Management on Internal Control over Financial Reporting 
Report of Independent Registered Public Accounting Firm on  

   Internal Control over Financial Reporting 

Consolidated Balance Sheets at December 31, 2010 and 2009 
Consolidated Statements of Income for the Years Ended December 31,   

   2010, 2009 and 2008 

Consolidated Statements of Comprehensive Income for the Years Ended  

   December 31, 2010, 2009 and 2008 

Consolidated Statements of Stockholders’ Equity for Years Ended 
           December 31, 2010, 2009 and 2008 
Consolidated Statements of Cash Flows for the Years December 31, 2010, 

   2009 and 2008 

Notes to Consolidated Financial Statements 

Page

66
67 

68
69 

70

71

72

73
75 

(b)

The following exhibits are furnished with this registration statement.  

EXHIBIT NO. 

NAME OF EXHIBIT

2.1 

3.1 

3.2 

3.3 

4.1 

4.2 

4.3 

4.4 

4.5 

4.6 

4.7 

4.8 

Plan of Reorganization and Agreement of Merger dated August 29, 2007 (1) 

Certificate of Incorporation (1) 

Certificate of Amendment to Certificate of Incorporation (1) 

Bylaws (1) 

Form of Common Stock Certificate (1) 

Certain provisions from the Certificate of Incorporation (1) 

Revised Form of Common Stock Certificate (2) 

Amended and Restated Trust Agreement of ServisFirst Capital Trust I dated September 2, 2008 
(3) 

Indenture dated September 2, 2008 (3) 

Guarantee Agreement dated September 2, 2008 (3) 

Form of  Common Stock Purchase Warrant dated September 2, 2008 (3) 

ServisFirst Bank 8.5% Subordinated Note due June 1, 2016 (6) 

116 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.9 

4.10 

4.11 

4.12 

10.1 

10.2 

10.3 

10.4 

10.5 

10.6 

11 

14 

21 

24 

31.1 

31.2 

32.1 

32.2 

Warrant to Purchase Shares of Common Stock dated June 23, 2009 (6) 

Amended and Restated Trust Agreement of ServisFirst Capital Trust II, dated March 15, 2010 (7) 

Indenture, dated March 15, 2010, by and between ServisFirst Bancshares, Inc. and Wilmington 
Trust Company (7) 

Preferred Securities Guaranty Agreement, dated March 15, 2010, by and between ServisFirst 
Bancshares, Inc. and Wilmington Trust Company (7) 

2005 Amended and Restated Stock Incentive Plan  (1)* 

Change in Control Agreement with William M. Foshee dated May 20, 2005 (1)* 

Change in Control Agreement with Clarence C. Pouncey III dated June 6, 2006 (1)* 

Employment Agreement of Andrew N. Kattos dated April 27, 2006 (1)* 

Employment Agreement of G. Carlton Barker dated February 1, 2007 (1)* 

2009 Stock Incentive Plan (4)* 

Statement Regarding Computation of Earnings Per Share is included herein at Note 21 to the 
Financial Statements in Item 8. 

Code of Ethics for Principal Financial Officers (5) 

List of Subsidiaries 

Power of Attorney 

Section 302 Certification of Chief Executive Officer 

Section 302 Certification of Chief Financial Officer 

Section 906 Certification of Chief Executive Officer 

Section 906 Certification of Chief Financial Officer 

(1) Previously filed as an exhibit to ServisFirst Bancshares, Inc.’s Registration Statement on Form 10, as 
filed  with  the  Securities  and  Exchange  Commission  on  March  28,  2008,  and  incorporated  herein  by 
reference. 

(2)  Previously  filed  as  an  exhibit  to  ServisFirst  Bancshares, Inc.’s  Current  Report  on  Form 8-K  dated 
September 15, 2008, and incorporated herein by reference. 

(3)  Previously  filed  as  an  exhibit  to  ServisFirst  Bancshares, Inc.’s  Current  Report  on  Form 8-K  dated 
September 2, 2008, and incorporated herein by reference. 

(4)  Previously  filed  as  Appendix  A  to  ServisFirst  Bancshares,  Inc.’s  definitive  Proxy  Statement  on 
Schedule 14A relating to the 2009 Annual Meeting of Stockholders and incorporated herein by reference. 

117 

 
 
 
 
 
 
 
 
 
 
 
 
 
(5) Previously filed as an exhibit to ServisFirst Bancshares, Inc.’s Annual Report on Form 10-K for the 
fiscal year ended December 31, 2008, and incorporated herein by reference. 

(6) Previously filed as an exhibit to ServisFirst Bancshares, Inc.’s Annual Report on Form 10-K for the 
fiscal year ended December 31, 2009, and incorporated herein by reference. 

(7)  Previously  filed  as  an  exhibit  to  ServisFirst  Bancshares, Inc.’s  Current  Report  on  Form 8-K  dated 
March 15, 2010, and incorporated herein by reference. 

* Management contract or compensatory plan arrangements. 

118 

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the 
Registrant  has  duly  caused  this  report  to  be  signed  on  its  behalf  by  the  undersigned,  thereunto  duly 
authorized. 

SERVISFIRST BANCSHARES, INC. 

By:         /s/Thomas A. Broughton, III

Thomas A. Broughton, III 
President and Chief Executive 

Officer     

Dated: March 8, 2011 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed 
below  by  the  following  persons  on  behalf  of  the  Registrant  and  in  the  capacities  and  on  the  date 
indicated.

Signature 

Title 

/s/Thomas A. Broughton, III 
Thomas A. Broughton, III 

/s/ William M. Foshee 
William M. Foshee 

* 
Stanley M. Brock 

* 
Michael D. Fuller 

James J. Filler   

* 
Joseph R. Cashio 

* 
Hatton C. V. Smith 

Date

March 8, 2011 

March 8, 2011 

President, Chief Executive  
Officer and Director (Principal 
Executive Officer) 

Executive Vice President    
and Chief Financial Officer  
(Principal Financial Officer and 
Principal Accounting Officer) 

Chairman of the Board 

March 8, 2011 

Director  

Director  

Director  

Director  

March 8, 2011 

March 8, 2011 

March 8, 2011 

March 8, 2011 

_________________ 
*The undersigned, acting pursuant to a Power of Attorney, have signed this Annual Report on Form 10-K for and on behalf of  
the  persons  indicated  above  as  such  persons’  true  and  lawful  attorney-in-fact  and  in  their  names,  places  and  stated,  in  the 
capacities indicated above ad on the date indicated below. 

/s/ William M. Foshee 
William M. Foshee 
Attorney-in-Fact 

119 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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cshares, Inc
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