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ServisFirst Bancshares

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Employees 201-500
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FY2011 Annual Report · ServisFirst Bancshares
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SERVISFIRST BANCSHARES, INC. 

850 Shades Creek Parkway, Suite 200 
Birmingham, Alabama 35209 

March 19, 2012 

Dear Fellow Stockholder:  

You are cordially invited to attend the Annual Meeting of Stockholders of ServisFirst Bancshares, Inc. 
Our Annual Meeting will be held at the Pensacola Country Club, 1500 Bayshore Drive, Pensacola, Florida 
32507  on  Thursday,  April  26,  2012,  at  5:00  p.m.,  Central  Daylight  Time.    We  will  have  a  cocktail  hour 
after the meeting.   

The  enclosed  proxy  materials  describe  the  formal  business  to  be  transacted  at  the  Annual  Meeting, 
which includes a report on our operations. Many of our directors and officers will be present to answer any 
questions  that  you  and  other  stockholders  may  have.  Included  in  the  materials  is  our  Annual  Report  to 
Stockholders,  which  contains  detailed  information  concerning  our  activities  and  operating  performance 
including our Annual Report on Form 10-K.  

The  business  to  be  conducted  at  the  Annual  Meeting  consists  of  the  election  of  six  directors;  the 
ratification of the appointment of KPMG LLP as our independent registered public accounting firm for the 
year  ending  December  31,  2012;  an  advisory  vote  on  executive  compensation;  the  approval  of  an 
amendment to our certificate of incorporation to increase the number of shares of authorized common stock 
from 15 million to 50 million.  Our board of directors unanimously recommends a vote “FOR” the election 
of  the  director  nominees;  “FOR”  the  ratification  of  the  appointment  of  KPMG  LLP  as  our  independent 
registered  public  accounting  firm  for  the  year  ending  December  31,  2012;  “FOR”  the  “Say  on  Pay” 
advisory  vote  approving  our  executive  compensation;  and  “FOR”  the  amendment  to  our  certificate  of 
incorporation to increase the number of shares of authorized common stock.    

You may vote your shares by returning your Proxy Card in the enclosed prepaid return envelope or by 
voting in person at the Annual Meeting. Instructions regarding the methods of voting are contained in the 
enclosed Proxy Statement and on the accompanying Proxy Card.  

On behalf of our board of directors, we request that you vote your shares now, even if you currently 
plan  to  attend the  Annual  Meeting.  This  will  not  prevent  you  from  voting  in  person, but will  assure  that 
your vote is counted. Your vote is important.  

Sincerely,  

Thomas A. Broughton III  
Director, President and Chief Executive Officer 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS  

Notice of 2012 Annual Meeting of Stockholders ...........................................................................................................1 
About the Annual Meeting .............................................................................................................................................1 

Proposal 1:  Election of Directors...................................................................................................................................4 
The Role of the Board of Directors ................................................................................................................................5 
Committees of the Board of Directors............................................................................................................................6 
Independence of the Board of Directors .........................................................................................................................8 
Communications with Directors .....................................................................................................................................8 
Corporate Governance Guidelines..................................................................................................................................9 
Code of Business Conduct..............................................................................................................................................9 
Compensation Committee Interlocks and Insider Participation......................................................................................9 
Director Compensation.................................................................................................................................................10 
Meetings of the Board of Directors ..............................................................................................................................10 
Certain Relationships and Related Transactions...........................................................................................................10 
Section 16(a) Beneficial Ownership Reporting Compliance ........................................................................................10 
Compensation Discussion and Analysis .......................................................................................................................11 
Report of the Compensation Committee ......................................................................................................................15 
Executive Compensation ..............................................................................................................................................16 
Employment Contracts and Termination of Employment Arrangements and Potential Payments Upon 

Termination or Change in Control.......................................................................................................................19 
Equity Compensation Plan Information .......................................................................................................................21 
Security Ownership of Certain Beneficial Owners and Management ..........................................................................21 
Proposal 2 Ratification of KPMG LLP as Our Independent Registered Public Accounting Firm for the Year Ended 

December 31, 2012..............................................................................................................................................23 
Independent Registered Public Accounting Firm .........................................................................................................24 
Report of the Audit Committee ....................................................................................................................................25 
Proposal 3:  Advisory Vote on Executive Compensation.............................................................................................25 
Proposal 4:  Amendment to Certificate of Incorporation to Increase the Number of Shares of Authorized 

Common Stock ....................................................................................................................................................26 
Stockholder Proposals ..................................................................................................................................................27 
General Information .....................................................................................................................................................27 

 
 
 
 
 
 
 
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SERVISFIRST BANCSHARES, INC. 

850 Shades Creek Parkway, Suite 200 
Birmingham, Alabama 35209 

NOTICE OF 2012 ANNUAL MEETING OF STOCKHOLDERS  
TO BE HELD ON APRIL 26, 2012 

To Our Stockholders:  

Notice is hereby given that our Annual Meeting of Stockholders will be held at the Pensacola Country Club, 
1500 Bayshore Drive, Pensacola, Florida 32507 on Thursday, April 26, 2012, at 5:00 p.m., Central Daylight Time, 
for the following purposes:  

1.  

to  elect  six  nominees  to  serve  on  our  board  of  directors  until  the  next  Annual  Meeting  of 
Stockholders  and  until  their  successors  are  duly  elected  and  qualified,  as  set  forth  in  the  accompanying  Proxy 
Statement; 

2. 

to ratify the appointment of KPMG LLP as our independent registered public accounting firm for 

the year ending December 31, 2012;  

3. 

4. 

to conduct a “Say on Pay” advisory vote on our executive compensation;  

to amend our Certificate of Incorporation to increase the number of shares of authorized common 

stock from 15 million to 50 million; and 

5. 

to  transact  such  other  business  as  may  properly  come  before  the  Annual  Meeting  or  any 

postponement or adjournment thereof. 

Our board of directors is not aware of any other business to come before the Annual Meeting.  

Stockholders of record as of the close of business on March 8, 2012 are entitled to notice of, and to vote 

their shares in person or by proxy at, the Annual Meeting.  

YOUR VOTE IS IMPORTANT  

IT  IS  IMPORTANT  THAT  YOU  RETURN  YOUR  PROXY  CARD.  THEREFORE,  WHETHER 
OR  NOT  YOU  EXPECT  TO  ATTEND  THE  ANNUAL  MEETING  IN  PERSON,  PLEASE  SIGN,  DATE 
AND  RETURN  THE  ENCLOSED  PROXY  CARD  AS  SOON  AS  POSSIBLE  IN  THE  ENCLOSED 
RETURN  ENVELOPE.  NO  POSTAGE  IS  REQUIRED  IF  MAILED  IN  THE  UNITED  STATES. 
STOCKHOLDERS WHO EXECUTE A PROXY CARD MAY NEVERTHELESS ATTEND THE ANNUAL 
MEETING, REVOKE THEIR PROXY AND VOTE THEIR SHARES IN PERSON.  

By Order of the Board of Directors, 

William M. Foshee 
Secretary and Chief Financial Officer 

Birmingham, Alabama 
March 19, 2012

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
[This page intentionally left blank.] 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2012 ANNUAL MEETING OF STOCKHOLDERS 
OF 
SERVISFIRST BANCSHARES, INC. 
—————————————— 
PROXY STATEMENT 
—————————————— 

Our board of directors  solicits  the accompanying proxy  for use  at our Annual  Meeting  of  Stockholders  to be 
held  on  Thursday,  April  26,  2012,  at  5:00  p.m.,  Central  Daylight  Time,  at  the  Pensacola  Country  Club,  1500 
Bayshore Drive, Pensacola, Florida 32507.  The notice of annual meeting of stockholders, this Proxy Statement and 
the accompanying Proxy Card are being mailed on or about March 20, 2012 to our stockholders of record as of the 
close of business on March 8, 2012, the record date for the Annual Meeting.  

Our corporate headquarters is located at 850 Shades Creek Parkway, Suite 200, Birmingham, Alabama 35209 

and our toll free telephone number is (866) 317-0810. 

Throughout  this  Proxy  Statement,  unless  the  context  indicates  otherwise,  when  we  use  the  terms  “the 
Company”, “we,” “our” or “us,” we are referring to ServisFirst Bancshares, Inc. and its wholly-owned subsidiary, 
ServisFirst  Bank  (the  “Bank”).  When  we  use  the  term  “Annual  Meeting”,  we  intend  to  include  both  the  Annual 
Meeting to be held on the date and at the time and place identified above and any adjournment or postponement of 
such Annual Meeting. 

ABOUT THE ANNUAL MEETING  

What are the purposes of the Annual Meeting?  

At the Annual Meeting, stockholders will vote on: (1) the election of six directors, as more fully described in 
Proposal 1 below; (2) the ratification of KPMG LLP as our independent public accounting firm for the year ending 
December 31, 2012; (3) an advisory vote on our executive compensation; (4) an amendment to our Certificate of 
Incorporation  to  increase  the  number  of  shares  of  authorized  common  stock;  and  (5)  such  other  business  as  may 
properly come before the Annual Meeting. Our board of directors is not aware of any matters that will be brought 
before the Annual Meeting, other than procedural matters, that are not listed above. However, if any other matters 
properly  come  before  the  Annual  Meeting,  the  individuals  named  on  the  Proxy  Card,  or  their  substitutes,  will  be 
authorized to vote on those matters in their own judgment.  

Who is entitled to vote?  

Only stockholders of record at the close of business on March 8, 2012, the record date for the Annual Meeting, 
are entitled to receive notice of the Annual Meeting and to vote shares of common stock held as of the record date at 
the Annual Meeting. Each outstanding share of common stock entitles its holder to cast one vote on each matter to 
be voted upon.  There are no cumulative voting rights.  

If you did not receive an individual copy of this year’s Proxy Statement or our Annual Report, we will send a 
copy to you if you send a written request to our Secretary, William M. Foshee, 850 Shades Creek Parkway, Suite 
200, Birmingham, Alabama 35209, telephone (205) 949-0307.   

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
What is a proxy? 

It is your legal designation of another person to vote the stock you own.  That other person is called a proxy.  If 
you designate someone as your proxy in a written document, that document is called a proxy or a Proxy Card.  We 
have designated Thomas A. Broughton III and William M. Foshee (the “Management Proxies”) as proxies for the 
2012 Annual Meeting of Stockholders.   

What is a Proxy Statement? 

It  is  a  document  that  SEC  regulations  require  us  to  give  to  you  when  we  ask  you  to  sign  a  Proxy  Card 

designating the Management Proxies as your proxies to vote on your behalf. 

What constitutes a quorum?  

The presence at the Annual Meeting, in person or by proxy, of the holders of a majority of the shares entitled to 
vote at the Annual Meeting will constitute a quorum. As of the record date, 5,947,182 shares of our common stock, 
$.001 par value per share, held by 1,217 stockholders of record, were issued and outstanding. Proxies received but 
marked  as  abstentions  will  be  included  in  the  calculation  of  the  number  of  shares  considered  to  be  present  at  the 
Annual Meeting.  

What vote is required to approve each item? 

Directors are elected by a plurality of the votes cast.  The amendment to our Certificate of Incorporation must 
be  approved  by  the  holders  of  a  majority  of  the  issued  and  outstanding  shares  of  our  common  stock.    Any  other 
matter that may properly come before the Annual Meeting must be approved by the affirmative vote of a majority of 
the shares entitled to vote that are present or represented by proxy at the Annual Meeting.  

Under  the  General  Corporation  Law  of  the  State  of  Delaware  (referred  to  as  “Delaware  law”  in  this  Proxy 
Statement), an abstention from voting on any proposal will have the same legal effect as an “against” vote, except 
election of directors, where an abstention has no effect under plurality voting.  

How do I vote by proxy? 

On  or  about  March  20,  2012,  we  mailed  the  Notice  of  the  Annual  Meeting,  this  Proxy  Statement,  the 
accompanying  Proxy  Card,  and  our  Annual  Report  to  Stockholders  for  the  year  ended  December  31,  2011  to  all 
stockholders of record as of the record date.  You may vote by completing and returning your completed and signed 
Proxy Card by mail or by voting in person at the Annual Meeting. To vote by mail, sign and date each Proxy Card 
you receive, mark the boxes indicating how you wish to vote, and return the Proxy Card, which will be voted as you 
directed, in the enclosed prepaid return envelope.  

Can I change my vote after I return my Proxy Card?  

Yes.  You  can  change  or  revoke  your  proxy  at  any  time  before  the  Annual  Meeting  by  (i)  notifying  our 
Secretary, William M. Foshee, in writing or (ii) sending another executed Proxy Card dated later than the first Proxy 
Card.  Attendance  at  the  Annual  Meeting  will  not  revoke  any  proxy  you  have  previously  granted  unless  you 
specifically  so  request.  For  shares  you  own  beneficially,  but  of  which  you  are  not  the  record  holder,  you  may 
accomplish this by submitting new voting instructions to your broker or nominee.  

Can I vote in person at the Annual Meeting instead of voting by proxy?  

Yes. However, we encourage you to vote by proxy to ensure that your shares are represented and voted. If you 

attend the Annual Meeting in person, you may then vote in person even though you returned your Proxy Card.  

What are the Board’s recommendations?  

Our board of directors unanimously recommends that stockholders vote in favor of: (1) the election of the six 
nominees for the board of directors, as more fully described in Proposal 1 below; (2) the ratification of KPMG LLP 

2 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
as our independent registered public accounting firm for 2012, as more fully described in Proposal 2 below; (3) an 
advisory  vote  approving  our  executive  compensation,  as  more  fully  described  in  Proposal  3  below;  and  (4)  an 
amendment to our Certificate of Incorporation to increase the number of shares of authorized common stock from 15 
million to 50 million, as more fully described in Proposal 4 below.  

If your Proxy Card is properly executed and received in time for voting, and not revoked, your shares will be 
voted  in  accordance  with  your  instructions  marked  on  the  Proxy  Card.  In  the  absence  of  any  instructions  or 
directions to the contrary on any proposal on a Proxy Card, the Management Proxies will vote all shares of common 
stock for which such Proxy Cards have been received in favor of the approval of the above proposals for which no 
instructions were indicated. 

Our board of directors does not know of any matters other than the above proposals that may be brought before 
the  Annual  Meeting.  If  any  other  matters  should  come  before  the  Annual  Meeting,  the  Management  Proxies  will 
have discretionary authority to vote all proxies not marked to the contrary with respect to such matters in accordance 
with their best judgment.  

In  particular,  the  Management  Proxies  will  have  discretionary  authority  to  vote  with  respect  to  the  following 
matters that may come before the Annual Meeting: (i) approval of the minutes of the prior meeting if such approval 
does  not  amount  to  ratification  of  the  action  or  actions  taken  at  that  meeting;  (ii)  any  proposal  omitted  from  the 
Proxy Statement and form of proxy pursuant to Rules 14a-8 and 14a-9 under the Securities Exchange Act of 1934 
(the  “Exchange  Act”);  and  (iii)  matters  incident  to  the  conduct  of  the  Annual  Meeting.  In  connection  with  such 
matters, the Management Proxies will vote in accordance with their best judgment.  

Who pays for this proxy solicitation?  

We do. We will pay all costs in connection with the meeting, including the cost of preparing, assembling and 
mailing the notice of the Annual Meeting, Proxy Statement, Proxy Card and our Annual Report to Stockholders for 
the year ended December 31, 2011, as well as handling and tabulating the proxies returned. In addition to the use of 
mail,  proxies  may  be  solicited  by  directors,  officers  and  regular  employees  of  the  Company,  without  additional 
compensation, in person or by other electronic means. We will reimburse brokerage houses and other nominees for 
their expenses in forwarding proxy materials to beneficial owners of our common stock.  

Who can help answer your questions?  

If you have questions about the Annual Meeting or would like additional copies of this Proxy Statement, you 
should  contact  our  Secretary,  William  M.  Foshee,  850  Shades  Creek  Parkway,  Suite  200,  Birmingham,  Alabama 
35209, telephone (205) 949-0307.  

Annual Report on Form 10-K 

On written request, we will provide, without charge, a copy of our Annual Report on Form 10-K for the year 
ended December 31, 2011 (including a list briefly describing the exhibits thereto), as filed with the Securities and 
Exchange  Commission  (the  “SEC”)  (including  any  amendments  filed  with  the  SEC),  to  any  record  holder  or 
beneficial  owner  of  our  common  stock  as  of  the  close  of  business  on  March  8,  2012,  the  record  date,  or  to  any 
person  who  subsequently  becomes  such  a  record  holder  or  beneficial  owner.  Requests  should  be  directed  to  the 
attention of our Secretary at the address set forth above.  

3 

 
 
  
 
 
 
 
 
 
 
 
PROPOSAL 1 

ELECTION OF DIRECTORS 

Under  our  Bylaws,  our  board  of  directors  consists  of  six  directors  unless  a  different  number  is  fixed  from  time  to  time  by 
resolution passed by a majority of our board of directors, which is the only means of fixing a different number. Six directors will be 
elected at the Annual Meeting to hold office until our 2013 Annual Meeting of Stockholders and until their successors are elected and 
have qualified.  

Our board has nominated the persons named below, all of whom currently serve as directors, for election as directors at the 2012 
Annual  Meeting.  Each  of  those  nominees  has  consented  to  serve  as  a  director,  if  re-elected.  Unless  otherwise  instructed,  the 
Management  Proxies  intend  to  vote  the  proxies  received  by  them  for  the  election  of  all  six  of  these  nominees.  If  any  nominee 
identified  below  becomes  unable  to  serve  as  a  director  before  the  Annual  Meeting,  the  Management  Proxies  will  vote  the  proxies 
received by them for the election of a substitute nominee selected by our board of directors.  

Vote Required and Recommendation of the Board of Directors  

The  six  nominees  receiving  the  most  votes  cast  in  the  election  of  directors  by  holders  of  shares  of  common  stock  present  or 
represented by proxy and entitled to vote at the Annual Meeting will be elected to serve as directors of the Company for the next year. 
As a result, although shares as to which the authority to vote is withheld, will be counted, such “withhold” votes will have no effect on 
the outcome of the election of directors.  

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE “FOR” THE ELECTION OF EACH OF THE 
NOMINEES NAMED BELOW.  

Information regarding directors and director nominees and their ages as of the record date is as follows:  

ServisFirst Bancshares, Inc. 

ServisFirst Bank 

Name 

Age 

  Director 

Since 

Position 

Director 
Since 

Position 

Thomas A. Broughton III 

Stanley M. Brock 

Michael D. Fuller 

James J. Filler 

J. Richard Cashio 

Hatton C. V. Smith 

56 

61 

58 

68 

54 

61 

2007 

2007 

2007 

2007 

2007 

2007 

President, Chief Executive 
Officer and Director  

Chairman of the Board 
and Director 

Director 

Director 

Director 

Director 

2005 

2005 

2005 

2005 

2005 

2005 

President, Chief Executive 
Officer and Director 

Chairman of the Board 
and Director 

Director 

Director 

Director 

Director 

The following summarizes the business experience and background of each of our nominees.  

Thomas A. Broughton III – Mr. Broughton has served as our President and Chief Executive Officer and a director since 2007 and 
as President, Chief Executive Officer and a director of the Bank since its inception in May 2005.  Mr. Broughton has spent the entirety 
of his 30-year banking career in the Birmingham area.  In 1985, Mr. Broughton was named President of the de novo First Commercial 
Bank.  When First Commercial Bank was bought by Synovus Financial Corp. in 1992, Mr. Broughton continued as President and was 
named  Chief  Executive  Officer  of  First  Commercial  Bank.    In  1998,  he  became  Regional  Chief  Executive  Officer  of  Synovus 
Financial Corp., responsible for the Alabama and Florida markets.  In 2001, Mr. Broughton’s Synovus region shifted, and he became 
Regional Chief Executive Officer for the markets of Alabama, Tennessee and parts of Georgia.  He continued his work in this position 
until his retirement from Synovus in August 2004.  Mr. Broughton’s experience in banking has afforded him opportunities to work in 
many areas of banking and has given him exposure to all bank functions.  Mr. Broughton served on the Board of Directors of Cavalier 
Homes,  Inc.  from  1986  until  2009,  when  the  company  was  sold  to  a  subsidiary  of  Berkshire  Hathaway.    We  believe  that  Mr. 
Broughton’s extensive experience in banking in Alabama and the Southeast, and, in particular, his success in building and growing 
new banks and developing new markets, makes him highly qualified to serve as a director. 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Stanley M. Brock – Mr. Brock has served as our Chairman of the Board and a director since 2007 and has served as Chairman of 
the Board and a director of the Bank since its inception in May 2005.  He has served as President of Brock Investment Company, Ltd., 
a private venture capital firm, since its formation in 1995.  Prior to 1995, Mr. Brock practiced corporate law for 20 years with one of 
the largest law firms based in Birmingham, Alabama.  Mr. Brock also served as a director of Compass Bancshares, Inc., a publicly 
traded bank holding company, from 1992 to 1995.  We believe that Mr. Brock’s experience as a corporate lawyer and a bank holding 
company director, as well as his history of community involvement in our largest market, makes him highly qualified to serve as a 
director.

J.  Richard  Cashio  –  Mr.  Cashio  has  served  as  a  director  of  the  Company  since  2007  and  as  a  director  of  the  Bank  since  its 
inception in May 2005.  Mr. Cashio serves as Chief Executive Officer of TASSCO, LLC and served as the Chief Executive Officer of 
Tricon Metals & Services, Inc. from 2000 until its sale in October 2008.  He served in various other positions with Tricon Metals & 
Services, Inc. prior to 2000.  We believe that Mr. Cashio’s experience as the chief executive officer of successful industrial enterprises 
allows him to offer our board both the benefit of his business experience and the perspectives of one of our target customer groups, 
making him highly qualified to serve as a director. 

James J. Filler – Mr. Filler has served as a director of the Company since 2007 and as a director of the Bank since its inception in 
May 2005.  Mr. Filler has been a private investor since his retirement in 2006.  Prior to his retirement, Mr. Filler spent 44 years in the 
metals  recycling  industry  with  Jefferson  Iron  &  Metal,  Inc.  and  Jefferson  Iron  &  Metal  Brokerage  Co.,  Inc.    We  believe  that  Mr. 
Filler’s extensive business experience and strong ties to the Birmingham business community offer us valuable strategic insights and 
make him highly qualified to serve as a director. 

Michael  D.  Fuller  –  Mr.  Fuller  has  served  as  a  director  of  the  Company  since  2007  and  as  a  director  of  the  Bank  since  its 
inception in May 2005.  For over 20 years, Mr. Fuller has been a private investor in real estate investments.  Prior to that time, Mr. 
Fuller played professional football for nine years.  Mr. Fuller has served as President of Double Oak Water Reclamation, a private 
wastewater collection and treatment facility in Shelby County, Alabama since 1998.  We believe that Mr. Fuller’s experience in the 
real estate sector, which is a major focus of our business, as well as his overall business experience and community presence, make 
him highly qualified to serve as a director. 

Hatton  C.  V.  Smith  –  Mr.  Smith  has  served  as  a  director  of  the  Company  since  2007  and  as  a  director  of  the  Bank  since  its 
inception in May 2005.  Mr. Smith has served as the CEO of Royal Cup Coffee since 1996 and various other positions with Royal Cup 
Coffee prior to 1996.  He is involved in many different charities and is a director of the United Way and the Baptist Health System.  
We believe that Mr. Smith’s business experience, his strong roots in the greater Birmingham business and civic community, and his 
high profile and extensive community contacts make him highly qualified to be a director. 

General 

THE ROLE OF THE BOARD OF DIRECTORS 

In accordance with our Bylaws and Delaware law, our board of directors oversees the management of the business and affairs of 
the Company. The members of our board also are members of the board of directors of our wholly-owned subsidiary Alabama state-
chartered bank, ServisFirst Bank, which accounts for substantially all of the Company’s consolidated operating results. The members 
of our board keep informed about our business through discussions with senior management and other officers and managers of the 
Company  and  its  subsidiaries,  including  the  Bank,  by  reviewing  analyses  and  reports  sent  to  them  by  management  and  outside 
consultants, and by participating in meetings of the board and meetings of those board committees on which they serve.  

Board Leadership Structure 

We believe that our stockholders are best served by a strong, independent board of directors with extensive business experience 
and strong ties to our markets.  We believe that objective oversight of the performance of our management team is critical to effective 
corporate governance, and we believe our board provides such objective oversight. 

Since our inception, we have kept separate the offices of chairman of the board and chief executive officer, and an independent 
director has always held the position of chairman of the board.  We believe that this provides us with the benefit of complementary 
perspectives  and  ensures  that  our  board’s  oversight  function  remains  fully  objective.    Although  we  do  not  have  a  fixed  policy 
requiring the separation of such offices, instead believing that it is appropriate for our board to determine the structure that best meets 
our needs from time to time, it is our current intention to retain the present structure for the foreseeable future. 

5 

 
 
 
 
 
 
 
 
 
 
In  addition,  our  three  standing  committees,  which  are  described  below  under  “Committees  of  the  Board  of  Directors”,  are 
composed  exclusively  of  independent  directors.    We  believe  that  this  structure  further  reinforces  the  board’s  role  as  an  objective 
overseer of our business, operations and day-to-day management. 

The Board’s Role in Risk Oversight 

Our board is ultimately responsible for the management of risks inherent in our business.  In our day-to-day operations, senior 
management  is  responsible  for  instituting  risk  management  practices  that  are  consistent  with  our  overall  business  strategy  and  risk 
tolerance.  In addition, because our operations are conducted primarily  through our wholly-owned subsidiary bank, we maintain an 
asset-liability  and  investment  committee  at  the  Bank  level,  consisting  of  four  executive  officers  of  the  Bank.    This  committee  is 
charged with monitoring our liquidity and funds position.  The committee regularly reviews the rate sensitivity position on a three-
month, six-month and one-year time horizon; loans-to-deposits ratios; and average maturities for certain categories of liabilities.  This 
committee reports to our board of directors at least quarterly, and otherwise as needed.  Outside of formal meetings, our board and its 
committees have regular access to senior executives, including our chief executive officer, chief operating officer and chief financial 
officer, as well as our senior credit officers.  We believe that this structure allows the board to maintain effective oversight over our 
risks and to ensure that our management personnel are following prudent and appropriate risk management practices. 

COMMITTEES OF THE BOARD OF DIRECTORS 

Our  board  maintains  three  standing  committees:  Audit,  Compensation,  and  Nominating  and  Corporate  Governance.  The 
governing charter for each of the three committees is available on our website www.servisfirstbancshares.com under the “Corporate 
Information - Committee Charters” heading.  

Audit Committee  

The Audit Committee assists our board of directors in maintaining the integrity of our financial statements and of our financial 
reporting  processes  and  systems  of  internal  audit  controls,  as  well  as  our  compliance  with  legal  and  regulatory  requirements.  The 
Audit Committee reviews the scope of independent audits and assesses the results. The Audit Committee meets with management to 
consider the adequacy of the internal control over, and the objectivity of, financial reporting. The Audit Committee also meets with 
our independent auditors and with appropriate financial personnel concerning these matters. The Audit Committee selects, determines 
the  compensation  of,  appoints  and  oversees  our  independent  auditors.  The  independent  auditors  periodically  meet  with  the  Audit 
Committee and always have unrestricted access to the Audit Committee.  The Audit Committee, which currently comprises Michael 
D.  Fuller,  J.  Richard  Cashio  and  Stanley  M.  Brock,  met  six  times  in  2011.  In  conjunction  with  our  Board's  annual  review  of  its 
committees,  it  has  determined  that  Mr.  Brock  should  be  designated  as  an  audit  committee  financial  expert.    This  determination  is 
based  on  the  broad  spectrum  of  Mr.  Brock's  experience.    Among  the  other  things  described  above  under  Proposal  I  outlining  Mr. 
Brock's  experience  and  background,  our  Board  gave  careful  consideration  to  Mr.  Brock's  16-plus  years  leading  a  private  venture 
capital firm.  His experience in this undertaking includes analyzing financial statements and audit results and making investment and 
acquisition decisions on the basis of those analyses.  Our board of directors has determined that each of Messrs. Fuller, Cashio, and 
Brock is independent under the standards of independence of the Marketplace Rules of the NASDAQ Stock Market and Rule 10A-3 
under the Exchange Act. 

Compensation Committee 

The Compensation Committee administers incentive compensation plans, including stock option plans, and advises our board of 
directors  regarding  employee  benefit  plans.  The  Compensation  Committee  establishes  the  compensation  structure  for  our  senior 
management, approves the compensation of our senior executives, and makes recommendations to the independent members of our 
board of directors with respect to compensation of the Chief Executive Officer and all other executive officers of the Company. The 
Compensation  Committee,  which  currently  consists  of  Hatton  C.V.  Smith,  J.  Richard  Cashio  and  James  J.  Filler,  met  six  times  in 
2011.  Our  board  of  directors  has  determined  that  each  of  Messrs.  Smith,  Cashio  and  Filler  is  independent  under  the  standards  of 
independence  of  the  Marketplace  Rules  of  the  NASDAQ  Stock  Market  and  Rule  10A-3  under  the  Exchange  Act  and  an  “outside 
director” for purposes of Section 162(m) of the Internal Revenue Code of 1986.  

In  January  2008,  the  Compensation  Committee  retained  an  outside  consultant,  Clark  Consulting,  to  advise  it  regarding  our 
compensation  practices.  Clark  Consulting  provided  us  with  a  report  dated  January  2008  (the  “Clark  Report”)  which  compared  the 
compensation  paid  to  our  president  and  chief  executive  officer  in  2007  versus  a  peer  group  which  included  Pinnacle  Financial 
Partners,  Inc.  (Nashville,  Tennessee),  FNB  United  Corp.  (Asheboro,  North  Carolina),  Great  Florida  Bank  (Coral  Gables,  Florida), 
Capital  Bank  Corporation  (Raleigh,  North  Carolina),  Bancorp,  Inc.  (Wilmington,  Delaware),  Gateway  Financial  Holding,  Inc. 
(Virginia  Beach,  Virginia),  Integrity  Bancshares,  Inc.  (Alpharetta,  Georgia),  Bank  of  Florida  Corporation  (Naples,  Florida), 

6 

 
 
 
 
 
 
         
 
 
 
 
 
 
 
 
 
Commonwealth  Bankshares,  Inc.  (Norfolk,  Virginia),  Omni  Financial  Services,  Inc.  (Atlanta,  Georgia),  Crescent  Financial 
Corporation (Cary, North Carolina), Patriot National Bancorp, Inc. (Stamford, Connecticut), Tennessee Commerce Bancorp (Franklin, 
Tennessee),  Southern  First  Bancshares,  Inc.  (Greenville,  South  Carolina)  and  Sun  American  Bancorp  (Boca  Raton,  Florida).    The 
Clark Report concludes that while we were, at the time of the report, in the top 40% in most performance measures and the top 5% for 
asset growth, the base salary of our president and CEO was in the bottom 12% and his total compensation was  in the bottom 30% 
versus such peer group.  

Since  the  2008  engagement  of  Clark  Consulting,  we  have  not  retained  a  compensation  consultant  to  advise  the  Compensation 
Committee,  the  full  board  or  any  members  of  management  with respect  to our  compensation practices.   Instead,  the  Compensation 
Committee independently determines the appropriate levels of compensation for executive officers and directors taking into account, 
among other factors, the performance of such individuals, our financial performance, stockholder return and efforts and undertakings 
and initiatives to build stockholder value.  

Nominating and Corporate Governance Committee      

The  Nominating  and  Corporate  Governance  Committee's  functions include  establishing  the  criteria  for  selecting  candidates  for 
nomination to our board; actively seeking candidates who meet those criteria; and making recommendations to our board of directors 
to fill vacancies on, or make additions to, our board and to monitor the Company’s corporate governance structure. The Nominating 
and Corporate Governance Committee, which currently consists of Michael D. Fuller, J. Richard Cashio and Stanley M. Brock, did 
not meet during 2011. Our board of directors has determined that each of Messrs. Fuller, Cashio and Brock is independent under the 
standards of independence of the Marketplace Rules of the NASDAQ Stock Market and Rule 10A-3 under the Exchange Act and an 
“outside director” for purposes of Section 162(m) of the Internal Revenue Code of 1986.  

The Nominating and Corporate Governance Committee seeks director candidates based upon a number of criteria, including their 
independence,  knowledge,  judgment,  character,  leadership  skills,  education,  experience  and  financial  literacy  and,  for  nominees 
standing for re-election, their prior performance as a director.  The Committee does not assign relative weights to these factors, but 
attempts to form an overall judgment as to each individual nominee.  The Committee will consider nominees for election to our board 
that  are  timely  recommended  by  stockholders  provided  that  a  complete  description  of  the  nominees’  qualifications, experience  and 
background,  together  with  a  statement  signed  by  each  nominee  in  which  he  or  she  consents  to  act  as  a  board  member  if  elected, 
accompany the recommendations. 

In  evaluating  nominees  for  director,  the  Nominating  and  Corporate  Governance  Committee  believes  that,  at  this  stage  of  the 
Company’s existence, it is of primary importance to ensure that the board's composition reflects a diversity of business experience and 
community  leadership,  as  well  as  a  demonstrated  ability  to  promote  the  Company’s  strategic  objectives  and  expand  its  presence, 
profile and customer base in its local markets.  Accordingly, while the Committee may consider other types of diversity in evaluating 
nominees,  the  Committee  does  not  follow  any  specific  formula  for  considering  factors  such  as  race,  gender  or  national  origin  in 
evaluating nominees and potential nominees, nor does it apply any quotas with respect to such factors. 

Committee Membership 

The following chart provides a summary of our board committee membership for our fiscal year ended December 31, 2011. 

Names 

Thomas A. Broughton III 

Stanley M. Brock 

Michael D. Fuller 

James J. Filler 

J. Richard Cashio 

Hatton C.V. Smith 

Committee Membership 

Nominating and Corporate 
Governance 

Audit 

Compensation 

X 

X 

X 

X 

X 

X 

X 

X 

X 

Advisory Boards  

In addition to the boards of directors of the Company and the Bank, which are identical in composition, the Bank also has a non-
voting  advisory  board  of  directors  in  each  of  the  Huntsville,  Montgomery  and  Dothan,  Alabama  and  Pensacola,  Florida  markets.  
These advisory directors represent a wide array of business experience and community involvement in the service areas where they 
live.    As  residents  of  our  primary  service  areas,  they  are  sensitive  and  responsive  to  the  needs  of  our  customers  and  potential 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
  
 
  
 
 
 
  
 
 
 
  
 
  
 
  
 
 
 
 
 
  
 
  
 
 
 
 
customers.    In  addition,  our  directors  and  advisory  directors  bring  substantial  business  and  banking  contacts  to  us.  The  Bank  has 
established the following regional advisory boards: 

Huntsville Region: 

Montgomery Region:  

E. Wayne Bonner  
Dr. Hoyt A. “Tres” Childs, III 
Donald J. Davidson 
David J. Slyman, Jr. 
Irma Tuder 
Sidney R. White 
Danny J. Windham 
Thomas J. Young 

Pensacola Region: 

Thomas M. Bizzell 
Bo Carter 
Leo Cyr 
Dr. Mark S. Greskovich 
Ray Russenberger 
Roger Webb 

Ray B. Petty 
Todd Strange 
G.L. Pete Taylor 
W. Ken Upchurch, III 
Alan E. Weil, Jr. 

Dothan Region: 

Charles H. Chapman III 
John Downs 
Charles E. Owens 
William C. (Bill) Thompson 

INDEPENDENCE OF THE BOARD OF DIRECTORS 

Our  common  stock  is  not  listed  on  any  exchange,  and  we  have  no  current  plans  to  list  our  common  stock  on  any  exchange; 
therefore,  the  Exchange  Act  requires  that  we  select  an  exchange’s  director  independence  requirements  with  which  to  comply.    We 
have selected the director independence requirements of The NASDAQ Global Market.  Our Nominating and Corporate Governance 
Committee has conducted and will in the future conduct, as deemed necessary, a review of director independence utilizing the listing 
standards  of  The  NASDAQ  Global  Market.    During  its  most  recent  review,  our  board  considered  transactions  and  relationships 
between each director or any member of his immediate family and us and the Bank. Our board also considered whether there were any 
transactions or relationships between directors or with any member of their immediate family (or any entity of which a director or an 
immediate family  member is  an executive officer, general partner or significant equity holder).  The purpose of this review was to 
determine  whether  any  such  relationships  or  transactions  existed  that  were  inconsistent  with  a  determination  that  a  director  is 
independent.  Independent directors must be free of any relationship with us or our management that may impair the director’s ability 
to make independent judgments. 

Our Nominating and Corporate Governance Committee has determined in its business judgment that five of the Company’s six 
Directors are independent as defined in the applicable NASDAQ Global Market listing standards, including that each member is free 
of any relationships that would interfere with his individual exercise of independent judgment.  Our independent directors are Messrs. 
Brock, Cashio, Filler, Fuller and Smith. 

  Mr. Broughton is considered an inside director because of his employment as our President and Chief Executive Officer. 

COMMUNICATIONS WITH DIRECTORS 

You may contact any of our independent directors, individually or as a group, by writing to them c/o William M. Foshee, Chief 
Financial Officer, ServisFirst Bancshares, Inc., 850 Shades Creek Parkway, Suite 200, Birmingham, Alabama 35209. Mr. Foshee will 
review and forward to the appropriate directors copies of all such correspondence that, in the opinion of Mr. Foshee, deals with the 
functions  of  the  board  of  directors  or  its  committees  or  that  he  otherwise  determines  requires  their  attention.  Concerns  relating  to 
accounting, internal controls or auditing matters will be brought promptly to the attention of the Chairman of the Audit Committee and 
will be handled in accordance with procedures established by the Audit Committee.  

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE GOVERNANCE GUIDELINES 

Our board of directors believes that sound governance practices and policies provide an important framework to assist them in 
fulfilling  their  oversight  duty.  In  December  2007,  our  board  formally  adopted  the  Corporate  Governance  Guidelines  of  ServisFirst 
Bancshares,  Inc.  (the  “Governance  Guidelines”),  which  include  a  number  of  the  practices  and  policies  under  which  our  board  has 
operated for some time, together with concepts suggested by various authorities in corporate governance and the requirements under 
the NASDAQ’s listed company rules and the Sarbanes-Oxley Act of 2002. Some of the principal subjects covered by our Governance 
Guidelines comprise:  

•   Director Qualifications, which include: a board candidate’s independence, experience, knowledge, skills, expertise, integrity,
ability to make independent analytical inquiries; his or her understanding of our business and the business environment in
which we operate; and the candidate’s ability and willingness to devote adequate time and effort to board responsibilities,
taking into account the candidate’s employment and other board commitments.  

•   Responsibilities  of  Directors,  which  include:  acting  in  the  best  interests  of  all  stockholders;  maintaining  independence;
developing and maintaining a sound understanding of our business and the industry in which we operate; preparing for and
attending  board  and  board  committee  meetings;  and  providing  active,  objective  and  constructive  participation  at  those 
meetings.  

•   Director  Access  to  management  and,  as  necessary  and  appropriate,  independent  advisors,  which  cover:  encouraging 
presentations  to  our  board  from  the  officers  responsible  for  functional  areas  of  our  business  and  from  outside  consultants 
who are engaged to conduct periodic reviews of various aspects of our operations or the quality of certain of our assets, such
as the loan portfolio.

•   Director Orientation and Continuing Education, such as: programs to familiarize new directors with our business, strategic
plans,  significant  financial,  accounting  and  risk  management  issues;  our  compliance  programs  and  conflicts  policies;  our
code  of  business  conduct  and  ethics  and  our  corporate  governance  guidelines.  In  addition,  each  director  is  expected  to 
participate in continuing education programs relating to developments in our business and in corporate governance.

•   Regularly Scheduled Executive Sessions, without management, will be held by our board and by the Audit Committee, which 

meets separately with our independent auditors.

CODE OF BUSINESS CONDUCT 

Our  board  of  directors  has  adopted  a  Code  of  Ethics  that  applies  to  all  of  our  employees,  officers  and  directors.  The  Code  of 
Ethics covers compliance with law; fair and honest dealings with us, with competitors and with others; fair and honest disclosure to 
the public; and procedures for compliance with the Code of Ethics. A copy of our Code of Ethics is available free of charge on our 
website at www.servisfirstbancshares.com. 

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION 

The  primary  functions  of  the  Compensation  Committee  are  to  evaluate  and  administer  the  compensation  of  our  president  and 
chief executive officer and other executive officers and to review our general compensation programs.  As of December 31, 2011, and 
currently, the members of this committee are Hatton C. V. Smith, J. Richard Cashio and James J. Filler.  No member of this committee 
has served as an officer or employee of ServisFirst Bancshares, Inc. or any subsidiary.  In addition, none of our executive officers has 
served as a director or as a member of the compensation committee of a company which employs any of our directors.  (For further 
information, see the section below entitled "Compensation Discussion and Analysis.") 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  table  sets  forth  information  regarding  the  compensation  of  our  non-employee  directors  for  the  year  ended 
December  31,  2011.  Thomas  A.  Broughton  III  is  a  named  executive  officer,  and  his  compensation  is  reflected  in  the  Summary 
Compensation Table. 

DIRECTOR COMPENSATION 

Name 
(a) 

Stanley M. Brock, Chairman of the Board 
Michael D. Fuller 
James J. Filler 
J. Richard Cashio 
Hatton C. V. Smith 

Fees earned 
or paid in cash 
(b) 
($) 
22,000 
22,250 
17,250 
17,000 
17,500 

Stock Awards 
(c) 
($) 
58,800 
58,800 
58,800 
58,800 
58,800 

Total 
(h) 
($) 
80,800 
81,050 
76,050 
75,800 
76,300 

MEETINGS OF THE BOARD OF DIRECTORS 

Our board of directors held 11 meetings in 2011. Each director attended more than 75% of the aggregate of: (i) the number of 
meetings of the board of directors held during the period he served on the board; and (ii) the number of meetings of committees of the 
board of directors held during the period he served on such committees.  

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE “FOR” THE ELECTION OF EACH OF THE 
NOMINEES NAMED IN PROPOSAL 1. 

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS 

  We have not entered into any business transactions with related parties required to be disclosed under Rule 404(a) of Regulation 
S-K other than banking transactions in the ordinary course of our business with our directors and officers, as well as members of their 
families and corporations, partnerships or other organizations in which they have a controlling interest.  Management recognizes that 
related  party  transactions  can  present  unique  risks  and  potential  conflicts  of  interest  (in  appearance  and  in  fact).    Therefore,  we 
maintain written policies around interactions with related parties which require that these transactions are entered into and maintained 
on the following terms:  

• 

• 

in  the  case  of  banking  transactions,  each  is  on  substantially  the  same  terms,  including  price  or  interest  rate,  collateral  and 
fees, as those prevailing at the time for comparable transactions with unrelated parties that are expected to involve more than 
the normal risk of collectability or present other unfavorable features to the Bank; and 

in the case of any related party transactions, including banking transactions, each is approved by a majority of the directors 
who do not have an interest in the transaction. 

The  aggregate  amount  of  indebtedness  from  directors  and  executive  officers  (including  their  affiliates)  to  the  Bank  as  of 
December  31,  2011,  including  extensions  of  credit  or  overdrafts,  endorsements  and  guarantees  outstanding  on  such  date,  was 
approximately  $8,676,000,  which  equaled  5.57%  of  our  total  equity  capital  as  of  that  date.    Less  than  1%  of  these  loans  were 
installment loans to individuals.  These loans are secured by real estate and other suitable collateral to the same extent, including loan 
to value ratios, as loans to similarly situated unaffiliated borrowers.  We anticipate making related party loans in the future to the same 
extent as we have in the past.   

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE 

Section  16(a)  of  the  Exchange  Act  requires  our  directors  and  executive  officers,  and  persons  who  own  more  than  10%  of  a 
registered  class  of  our  equity  securities,  to  file  with  the  SEC,  initial  reports  of  ownership  and  reports  of  changes  in  ownership  of 
common  stock  and  other  equity  securities.  Executive  officers,  directors  and  greater  than  10%  stockholders  are  required  by  SEC 
regulations to furnish us with copies of all Section 16(a) reports they file. Based solely upon information made available to us, we 
believe that each filing required to be made pursuant to Section 16(a) was timely filed by our executive officers and directors and the 
beneficial  owners  of  more  than  10%  of  our  common  stock,  except  that  Mr.  Broughton  reported  on  his  Form  5  for  the  year  ended 
December 31, 2011, 8,816 shares that were held by his wife and stepchildren that were inadvertently not reported on his Form 3 and 

10 

 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1,200 shares purchased by his wife and stepchildren that should have been reported on a Form 4 in February 2011.  Mr. Broughton 
disclaims beneficial ownership of the shares owned by his wife and stepchildren. 

Introduction 

COMPENSATION DISCUSSION AND ANALYSIS 

Our compensation process is designed to address both annual and longer-term corporate objectives. We have been in a period of 
accelerated growth and change in recent years, and our compensation processes have been designed to permit us to attract and retain 
highly  skilled  executive  and  management  staff  in  our  competitive  market  place.    This  Compensation  Discussion  and  Analysis 
describes our compensation program for our “named executive officers”, who are Thomas A. Broughton III, William M. Foshee and 
Clarence C. Pouncey III.  

Since November 2007, when we completed our reorganization in which ServisFirst Bancshares, Inc. was formed and became the 
parent  of  the  Bank,  we  have  been  a  bank  holding  company.    We  conduct  most  of  our  operations  through  the  Bank,  which  is  our 
wholly-owned  subsidiary.    Our  board  of  directors  and  the  Bank's  board  of  directors  include  the  same  individuals.    At  the  holding 
company level, we have three named executive officers, each of whom also holds the same position with the Bank.  These officers are 
Thomas  A.  Broughton  III,  President  and  Chief  Executive  Officer,  Clarence  C.  Pouncey  III,  Executive  Vice  President  and  Chief 
Operating Officer, William M. Foshee, Executive Vice President and Chief Financial Officer.  All of such officers remain employees 
of the Bank for payroll and tax purposes.   

The board of directors of the Bank has a compensation committee.  At the time we became a bank holding company, our 
board of directors appointed a separate compensation committee (the “Compensation Committee”, as discussed above), consisting of 
the  same  individuals  as  the  compensation  committee  of  the  Bank,  with  the  authority  to  determine  the  compensation  of  our  Chief 
Executive Officer and, either independently or with other independent directors of the board, the compensation of our other executive 
officers, and to further administer any equity or other incentive plans.  Because our officers, including Mr. Broughton, Mr. Foshee and 
Mr. Pouncey, remain employees of the Bank for payroll and tax purposes, their compensation is set by the compensation committee of 
the Bank, as a technical matter.  However, such compensation is then approved by the Bank's board of directors and by our board of 
directors.  Because both compensation committees consist of the same persons, as do both boards of directors, references herein to 
“our” or “the” Compensation Committee will be deemed to refer to our Compensation Committee and/or the Bank’s compensation 
committee,  as  applicable.    No  executive  officers  of  the  Company  make  any  recommendations  to  the  Compensation  Committee  or 
participate in any way regarding the compensation of other executive officers, other than the President and CEO, Mr. Broughton.  The 
Compensation Committee consults with Mr. Broughton to gain a better insight into the performance of the executive team as a basis 
for  the  committee's  determinations  regarding  executive  compensation.    While  the  Compensation  Committee  consults  with  Mr. 
Broughton, the Compensation Committee makes its decisions independently.  

Compensation Philosophy and Objectives 

In  order  to  recruit  and  retain  the  most  qualified  and  competent  individuals  as  executive  officers,  we  strive  to  maintain  a 
compensation program  that  is  competitive  in our  market.   Our  Compensation  Committee  believes  that  the  most  effective  executive 
compensation program is one that is designed to reward the achievement of specific annual, long-term and strategic goals by us and 
the Bank, and which aligns executives’ interests with those of our stockholders by rewarding performance, with the ultimate objective 
of  improving  stockholder  value.    The  Compensation  Committee  evaluates  both  performance  and  compensation  to  ensure  that  we 
maintain our ability to attract and retain superior employees in key positions and that compensation provided to the named executive 
officers and other officers remains competitive relative to the compensation paid to similarly situated executives of our peers.  Our 
Compensation  Committee  has  not  yet  designated  a  specific  peer  group  for  this  purpose,  but  relies  on  general  information  about 
similarly sized banks and bank holding companies in similar markets. 

The  Compensation  Committee  believes  that  executive  compensation  packages  should  include  cash,  annual  short-term  cash 
incentives and long-term equity based incentives that reward performance as measured against established goals.  These goals may 
include any number of criteria, may be unique to the particular executive officer based upon his or her duties, and may include, among 
others, criteria based upon our net income, our asset growth, our loan growth, such executive officer’s personal production and our 
efficiency  and  asset  quality.    Additionally,  the  Compensation  Committee  believes  that  we  should  offer  competitive  benefit  plans, 
including health  insurance  and  a  401(k)  plan.   We  have  also  entered  into  change  in  control  agreements  in  particular  circumstances 
where we believe it is important to ensure the retention of certain key executives during the critical period immediately preceding a 
change in control, if and when applicable.  

The  fundamental  purpose  of  our  executive  compensation  program  is  to  assist  us  in  achieving  our  financial  and  operating 

performance objectives.  Specifically, our compensation program has three basic objectives: 

11 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
(cid:2)

(cid:2)

(cid:2)

to attract, retain and motivate our executive officers, including our named executive officers; 

to reward executives upon the achievement of measurable corporate, business unit and individual performance goals; and 

to align each executive’s interests with the creation of stockholder value. 

Role of Say-on-Pay Advisory Vote 

At the 2011 Annual Meeting of stockholders, our stockholders approved the advisory say-on-pay proposal by the affirmative vote 
of 98% of the shares cast on the proposal.  The Compensation Committee considered the results of the advisory say-on-pay advisory 
vote and did not implement any significant changes to our executive compensation as a result of the say-on-pay advisory vote.  The 
Compensation Committee will continue to consider the outcome of the say-on-pay advisory votes when making future compensation 
decisions for our named executive officers. 

At the 2011 Annual Meeting, the board recommended and the stockholders approved holding annual advisory say-on-pay votes.  

The Board has decided to hold the say-on-pay advisory vote every year. 

Elements of our Compensation Program 

Base salary:  This element is intended to directly reflect an executive’s job responsibilities and his or her value to us.  We also use 
this element to attract and retain our executives and, to some extent, acknowledge each executive’s individual efforts in furthering our 
strategic goals.

Annual short-term cash incentives:  This annual cash incentive is one of the performance-based elements of our compensation.  It 

is intended to motivate our executives and to provide a current or immediate reward for short-term (annual) measurable performance. 

Equity-based  incentives:    The  grant  of  stock  options  and/or  other  equity-based  incentive  compensation  is  the  most  important 
method we use to align the interests of our named executive officers with the interests of our stockholders, which is another element of 
performance-based compensation.

Perquisites  and  benefits:    These  benefits  and  plans  are  intended  to  attract  and  retain qualified  executives, by  ensuring  that  our 
compensation  program  is  competitive  and  provides  an  adequate  opportunity  for  retirement  savings.    We  believe  that,  to  a  limited 
degree, these programs tend to reward long-term service or loyalty to us. 

Change in control agreements:  These agreements, or comparable provisions in an employment or similar agreement, provide a 
form of severance payable in the event we are the subject of a change in control. They are primarily intended to align the interests of 
our executives with our stockholders by providing for a secure financial transition in the event of termination in connection with a 
change in control.

General Compensation Policies  

To reward both short- and long-term performance in the compensation program and in furtherance of our compensation objectives 

noted above, our executive officer compensation philosophy includes the following principles: 

Compensation  should  be  related  to  performance.    The  Compensation  Committee  believes  that  a  significant  portion  of  an 
executive officer’s compensation should be tied not only to individual performance, but also the Company’s performance measured 
against both financial and non-financial goals and objectives.   

Incentive compensation should represent a portion of an executive officer’s total compensation.  The Compensation Committee is 

committed to providing competitive compensation that reflects our performance and that of the individual officer or employee.   

Compensation  levels  should  be  competitive.    The  Compensation  Committee  reviews  available  data  to  ensure  that  our 
compensation  is  competitive  with  that  provided  by  other  comparable  companies.    The  Compensation  Committee  believes  that 
competitive compensation enhances our ability to attract and retain executive officers.   

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
Incentive compensation should balance short-term and long-term performance.  The Compensation Committee seeks to achieve a 
balance  between  encouraging  strong  short-term  annual  results  and  ensuring  our  long-term  viability  and  success.    To  reinforce  the 
importance of balancing these perspectives, executive officers will be provided both short- and long-term incentives.  Prior to 2009, 
we  provided  our  executive  officers,  non-employee  directors  and  employees  with  the  means  to  become  stockholders  and  to  share 
accretion  in  value  with  our  external  stockholders  through  our  2005  Amended  and  Restated  Stock  Incentive  Plan.    In  2009,  we 
continued that process through the adoption and approval by our stockholders of our 2009 Stock Incentive Plan.  

The  Compensation  Committee  does  not  use  a  specific  formula  to  determine  the  amount  allocated  to  each  element  of 
compensation.  Instead, the Compensation Committee analyzes the total compensation paid to each executive and makes individual 
compensation  decisions  as  to  the  mixture  between  base  salary,  annual  short-term  cash  incentives  and  equity-based  incentives.    To 
date,  in  determining  the  amount  or  mixture  of  compensation  to  be  paid  to  any  executive,  the  Compensation  Committee  has  not 
considered any severance payment to be paid under an employment agreement or change-in-control agreement or any equity-based 
incentives  previously  awarded.    Further,  the  Compensation  Committee  has  not  adopted  any  specific  stock  ownership  or  holding 
guidelines that would affect such determinations.  

For fiscal year 2011, an average of 33% of our named executive officers’ compensation was in annual short-term cash incentives 
and  an  average  of  19%  of  our named  executive  officers’ compensation was  in  long-term  equity-based  incentives,  or  stock options.  
The  following  table  illustrates  the  percentage  of  each  named  executive  officer’s  total  compensation,  as  reported  in  the  “Summary 
Compensation Table” below, related to base salary, annual short-term cash incentives and long-term equity-based incentives:  

Percentage of Total Compensation 
(Fiscal Year 2011) 

Annual Base 
Salary 

Annual Short-
Term Cash 
Incentives 

Equity-Based 
Incentives 

Perquisites 
and Benefits 

37 

56 
61 

36 

34 
33 

20 

6 
-- 

7 

4 
6 

Named Executive Officer 

Thomas A. Broughton III, Principal Executive 
Officer (“PEO”) 
William M. Foshee, Principal Financial Officer 
(“PFO”) 
Clarence C. Pouncey III 

Chief Executive Officer Compensation 

The compensation of Thomas A. Broughton III, our President and Chief Executive Officer, is discussed throughout the following 
paragraphs.  The Compensation Committee establishes Mr. Broughton’s compensation package each year with the intent of providing 
compensation designed to retain Mr. Broughton’s services and motivate him to perform to the best of his abilities.  Mr. Broughton’s 
2011  base  salary  and  incentive  compensation  reflect  the  Compensation  Committee’s  and  our  board’s  determination  of  the  total 
compensation package necessary to meet this objective.    

Annual Base Salary 

The Compensation Committee endeavors to establish base salary levels for executives that are consistent and competitive with 
those provided for similarly situated executives of other similar financial institutions, taking into account each executive’s areas and 
level of responsibility.  To date, the Compensation Committee has not designated a specific peer group for its use.   

For the year ended December 31, 2011, the Compensation Committee increased the base salaries of our named executive officers 
as follows: Thomas A. Broughton III to $283,250 from $275,000, an increase of 3%; William M. Foshee to $200,000 from $180,000, 
an increase of 11.1% and Clarence C. Pouncey III to $235,000 from $225,000, an increase of 4.4%.  

None of the named executive officers have employment agreements.  See “Employment Agreements” below for a more detailed 

discussion. 

Annual Short-Term Cash Incentive Compensation 

For the year ended December 31, 2011, the Compensation Committee relied on various performance measurements for defining 
executive officer cash incentive compensation for the named executive officers which included, among others, our net income,  our 
asset growth, our loan growth, the executive’s individual production and our efficiency and asset quality.  Each of the performance 
measurements  was  applied  and  determined  at  the  discretion  of  the  Compensation  Committee.    The  potential  award  level  for  Mr. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Broughton  is  purely  discretionary,  but  the  potential  cash  award  level  for  each  of  our  other  named  executive  officers  is  generally 
limited to 50% of their respective base salaries.  The Compensation Committee also has discretionary authority to establish “stretch” 
performance goals for individual officers, potentially allowing for cash incentive compensation in excess of 50% of an officer’s base 
salary.  In 2011, the Committee established such “stretch” goals for each of our named executive officers other than Mr. Broughton, 
meaning  that  each  of  such  officers  had  the  opportunity  to  earn  cash  incentive  compensation  of  up  to  60%  of  their  respective  base 
salaries.    We  do  not  have  any  contractual  obligations  to  provide  the  opportunity  to  earn  specified  levels  of  cash  incentive 
compensation,  and  thus  such  determination  is  entirely  within  the  discretion  of  the  Compensation  Committee.    The  Compensation 
Committee  makes  a  determination  of  awards  based  on  the  information  available  to  it  at  the  time  the  award  is  made.    The 
Compensation Committee has no policy to adjust or recover awards or payments if the relevant Company performance measures upon 
which they are based are restated or otherwise adjusted in a manner that would reduce the size of an award or payment.   

The  table  below  details,  for  each  named  executive  officer,  the  various  elements  comprising  the  performance  targets  for  each 
named  executive  officer,  the  range  of  cash  incentive  compensation  each  was  eligible  to  earn  (expressed  as  a  percentage  of  base 
salary), cash incentive compensation paid as a percentage of base salary and cash incentive compensation paid for 2011 performance. 

Name 

Performance Targets 

Thomas A. Broughton III 

  None 

William M. Foshee 

Net Income 
Regulatory Compliance 

Clarence C. Pouncey III 

Net Income 
Non-performing Asset plus 
ORE/Loans 
Classified Loans plus ORE plus 
Non-performing Assets/Capital 

2011 Incentive  
Range (%) 

2011 Incentive as  
a Percentage of  
Base Salary (%) 

2011 Incentive 
Paid ($) 

None 

0%-60% 

97% 

60% 

275,000 

120,000 

0%-60% 

53% 

125,000 

The Compensation Committee did not set specific objective numerical targets for any of the above-stated criteria for each named 
executive  officer.    Instead,  the  Compensation  Committee  made  a  subjective  determination  for  each  named  executive  officer’s 
performance using, other than in the case of Mr. Broughton, the above criteria as guidelines.  The Compensation Committee believed 
that,  based  upon  our  overall  performance  and  the  specific  individual  performance  levels  of  our  named  executive  officers,  it  was 
appropriate to provide significant cash incentive bonuses to all of our named executive officers for 2011.  Accordingly, for the year 
ended  December  31,  2011  and  based  upon  its  subjective  determination  of  our  overall  performance  and  such  officers’  individual 
performance for 2011, the Compensation Committee awarded the cash incentive compensation set forth in the table above.  

Equity-Based Incentive Compensation 

On May 19, 2005, Mr. Broughton received a stock option to purchase up to 75,000 shares of our common stock at $10.00 per 
share, and a warrant (now vested in full) in his capacity as a founding director to purchase up to 10,000 shares of our common stock 
for $10.00 per share.  Such 75,000-share option vests 10,000 shares per year each May 19 and thus has vested 60,000 shares to date.  
It will vest an additional 10,000 shares on May 19, 2012 (for an aggregate of 70,000 shares) and each May 19 thereafter until the final 
5,000  shares  vest  on  May  19,  2013.  In  addition,  Mr.  Broughton  was  granted  (i)  a  stock  option  to  purchase  up  to  10,000  shares  of 
common stock at $20.00 per share in December 2007, which vests 100% after five years, for his services as a director, and (ii) a stock 
option to purchase up to 11,000 shares of common stock in January 2011, which vests in a lump sum five years from the grant date.  
On  October  26,  2009,  Mr.  Broughton  was  awarded  20,000  shares  of  restricted  common  stock.    These  shares  vest  in  five  equal 
installments beginning on the first anniversary of the grant date.  On November 28, 2011, Mr. Broughton was granted a stock opton to 
purchase 10,000 shares of our common stock at $30.00 per share for services as a director.  These shares will vest in a lump sum five 
years from the grant date. 

In  general,  we  have  granted  incentive  stock  options  to  our  other  named  executive  officers  only  in  connection  with  their  initial 
hiring, but with vesting schedules designed to enhance their retention and align their interests with those of our stockholders.  These 
incentive stock options generally vest fully over six to eight years from their date of grant, with most of such grants not beginning to 
vest until three to five years following their date of grant, the first of which vested in February 2009.  In addition, (i) in February 2010 
we granted a stock option to purchase up to 5,000 shares to Mr. Foshee, which vests 1,000 shares on the fourth anniversary of  the 
grant date and the remaining shares on the fifth anniversary of the grant date, and (ii) in January 2011 we granted a stock option to 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
purchase up to 2,500 shares of common stock to Mr. Foshee, which vests in a lump sum five years from the grant date, See “Executive 
Compensation – Outstanding Equity Awards at Fiscal Year-End” below for a detailed description of the vesting schedules of each of 
the options granted to the named executive officers that were outstanding at December 31, 2011.  

Our Stock Incentive Plans allow for the accelerated vesting of equity awards in the event of a change in control. In general, under 
these Plans a “change in control” means a reorganization, merger or consolidation of the Company with or into another entity where 
our  stockholders  before  the  transaction  own  less  than  50%  of  our  combined  voting  power  after  the  transaction,  a  sale  of  all  or 
substantially  all  of  our  assets  or  a  purchase  of  more  than  50%  of  the  combined  voting  power  of  our  outstanding  capital  stock  in  a 
single transaction or a series of related transactions by one “person” (as that term is used in Section 13(d) of the Exchange Act) or 
more than one person acting in concert. 

Severance and Change in Control. 

  We do not have an employment or other agreement with Mr. Broughton that would require us to pay him severance payments 
upon termination of his employment.  We have entered into change in control agreements with Mr. Foshee and Mr. Pouncey.  See 
“Executive  Compensation  –  Employment  Agreements”,  “  –  Change  in  Control  Agreements”  and  “  –  Estimated  Payments  upon  a 
Termination or Change in Control” below. 

REPORT OF THE COMPENSATION COMMITTEE 

The  Compensation  Committee  of  the  board  of  directors  of  ServisFirst  Bancshares,  Inc.  has  reviewed  and  discussed  the 
Compensation Discussion and Analysis for the Company for the year ended December 31, 2011 with management. In reliance on the 
reviews  and discussions with  management,  the  Compensation  Committee  recommended  to  the board of directors,  and  the board of 
directors has  approved,  that  the  Compensation  Discussion and  Analysis be  included  in  the required  company  filings  with  the  SEC, 
including the Proxy Statement for the 2012 Annual Meeting of Stockholders.  

The Compensation Committee Report shall not be deemed incorporated by reference in any document previously or subsequently 

filed with the SEC that incorporates by reference all or any portion of this Proxy Statement.  

Submitted by the Compensation Committee: 

Hatton C.V. Smith, Chairman 
J. Richard Cashio 
James J. Filler 

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summary Compensation Table   

EXECUTIVE COMPENSATION 

The following table sets forth the aggregate compensation paid by us or the Bank for services for the years ended December 31, 

2011, 2010 and 2009 to our named executive officers: 

Name and Principal 
Position Held  
(a) 

Thomas A. Broughton III 
President & CEO 

Clarence C. Pouncey III 
EVP and Chief 
Operating Officer 

William M. Foshee 
EVP and Chief Financial 
Officer 

Year 
(b) 

2011 
2010 
2009 

2011 
2010 
2009 

2011 
2010 
2009 

 Salary 
(c)   
($) 

 Bonus 
(d)   
($) 

Stock 
Awards 
(e) 
($) 

Option 
Awards(1) 
(f) 
($) 

Non-Equity 
Incentive 
Plan Comp 
(g) 
($) 

283,250 
275,000  
250,000  

275,000 
137,500  
-  

- 
- 
500,000 

152,740 
-   
-   

235,000 
225,000  
215,000  

125,000 
112,800  
-  

200,000 
180,000  
165,000  

120,000 
90,000  
- 

- 
- 
- 

- 
- 
- 

- 
-    
-     

21,350 
37,150  
 - 

- 
- 
- 

- 
- 
- 

- 
- 
- 

Change in 
Pension Value 
and Non-
Qualified 
Deferred 
Compensation 
Earnings 
(h) 
($) 

- 
- 
- 

- 
- 
- 

- 
- 
- 

 All Other 
Compensation 
(i) 
($) 

48,679(2) 
47,730  
47,494  

23,839(3) 
22,472  
21,936  

15,101(4) 
9,704 
17,482  

Total 
(j) 
($) 

759,669 
 460,230  
797,494  

383,839 
360,272  
236,936  

356,451 
316,854  
182,482  

(1) 

   The amounts in this column reflect the aggregate grant date fair value under FASB ASC Topic 718 of awards made during the respective year. 

(2) 

   All Other Compensation for 2011 includes car allowance ($9,000), director’s fees ($16,000), country club allowance ($5,830), healthcare premiums 

($7,173), matching contributions to 401(k) plan ($9,800) and group life and long-term disability insurance premiums ($876). 

(3) 

   All Other Compensation for 2011 includes car allowance ($9,000), country club allowance ($6,790), group life and long-term disability insurance 

premiums ($876) and healthcare premiums ($7,173). 

(4) 

   All  Other  Compensation  for  2011  includes  car  allowance  ($9,000),  matching  contributions  to  401(k)  plan  ($5,225)  and  group  life  and  long-term 

disability insurance premiums ($876). 

16 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
  
 
  
 
 
Grants of Plan-Based Awards in 2011 

The table below sets forth information regarding grants of plan-based awards made to our named executive officers during 2011. 

 Name 
(a) 

Grant Date 
(b) 

All Other Option 
Awards: 
Number of Securities 
Underlying Options (#) 
(i) 

All Other Stock 
Awards: Number of 
Shares of Stock or 
Units (#) 
(j) 

Exercise or Base 
Price of Option 
Awards ($/Sh) 
(k) 

Grant Date Fair 
Value ($) 
(l) 

Thomas A. Broughton III (PEO) 

1/19/11 
11/28/11 

William M. Foshee (PFO) 

1/19/11 

11,000 
10,000 

2,500 

Clarence C. Pouncey III 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

$25.00 
$30.00 

$25.00 

(cid:2) 

93,940 
58,800 

21,350 

(cid:2) 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Outstanding Equity Awards at Fiscal Year-End 

The following table details all outstanding equity awards as of December 31, 2011. 

Option Awards 

Stock Awards 

Number of 
securities 
underlying 
unexercised 
options (#) 
exercisable 
(b) 

Number of 
securities 
underlying 
unexercised 
options (#) 
unexercisable 
(c) 

Option 
exercise 
price ($) 
(e) 

Option 
expiration 
date 
(f) 

Number of 
Shares or 
Units of 
Stock That 
Have Not 
Vested (#) 
(g) 

Market 
Value of 
Shares or 
Units of 
Stock That 
Have Not 
Vested ($) 
(h) 

Name 
(a) 

Equity 
Incentive
Plan 
Awards: 
Market or
Payout  
Value  
of  
Unearned
Shares, 
Units or 
Other 
Rights 
That Have
Not 
Vested ($) 
(j) 

Equity 
Incentive 
Plan 
Awards: 
Number of 
Unearned 
Shares, 
Units or 
Other Rights 
That Have 
Not Vested 
(#) 
(i) 

Thomas A. Broughton III 
(PEO) (1) 

William M. Foshee (PFO) (2) 

37,500 

20,000 

5,000 

Clarence C. Pouncey III (3) 

27,000 

____________________ 

11,000 

10,000 
10,000 

5,000 
5,000 
2,500 
23,000 

$25.00 

1/19/2016 

12,000 

$360,000 

(cid:2) 

(cid:2) 

$20.00 
$30.00 

$10.00 

$11.00 

$20.00 
$25.00 
$25.00 
$11.00 

12/20/2017 
11/28/2021 

5/19/2015 

4/20/2016 

2/19/2018 
2/16/2020 
1/19/2021 
4/20/2016 

(1)   The option to purchase 75,000 shares at $10.00 per share granted to Mr. Broughton on May 19, 2005 vests 10,000 shares per year with the final 5,000 
vesting on May 19, 2013.  The option to purchase 10,000 shares at $20.00 per share granted to Mr. Broughton on December 20, 2007 vests 100% on 
December  20,  2012.    The  option  to  purchase  10,000  shares  at  $30.00  per  share  granted  to  Mr.  Broughton  on  November  28,  2011  vests  100%  on 
November 28, 2016.  The award of 20,000 shares of restricted stock made to Mr. Broughton on October 26, 2009 vests in five equal annual installments, 
beginning  on  October  26,  2010.    The  market  value  of  this  restricted  stock  award  is  based  on  $30.00  per  share,  the  last  sale  price  of  the  Company’s 
common stock known to the Company. 

(2)   The option to purchase 20,000 shares at $10.00 per share granted  to Mr. Foshee on May 19, 2005 vests 10,000 shares on May 19, 2010 and 10,000 
shares on May 19, 2011.  The option to purchase 5,000 shares at $11.00 per share granted to Mr. Foshee on April 20, 2006 vests in a lump sum on April
20, 2011.  The option to purchase 5,000 shares at $20.00 per share granted to Mr. Foshee on February 19, 2008 vests in a lump sum on February 19, 
2013.  The option to purchase 5,000 shares at $25.00 per share granted to Mr. Foshee on February 16, 2010 vests 1,000 shares on February 16, 2014 and 
4,000 shares on February 16, 2015.  The option to purchase 2,500 shares at $25.00 per share granted to Mr. Foshee vests in a lump sum on January 19, 
2016. 

(3)  The option to purchase 50,000 shares at $11.00 per share granted to Mr. Pouncey on April 20, 2006 vests 9,000 shares per year beginning on April 20, 

2009, with the final 5,000 shares vesting on April 20, 2014. 

Plan Option Exercises and Stock Vested in 2011 

The following table sets forth information regarding option exercises by and restricted stock vesting for our named executive 

officers during 2011: 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Option Awards 

Stock Awards 

Number of Shares 
Acquired on Exercise (#) 

Value 
Realized on 
Exercise ($) 

Number of Shares 
Acquired on 
Vesting (#) 

Value Realized on 
Vesting ($) 

(b) 

12,500 
- 
- 

(c) 

250,000 
- 
- 

(d) 

4,000 
- 
- 

(e) 

120,000 
- 
- 

Name 

(a) 

Thomas A. Broughton  III 
William M. Foshee 
Clarence C. Pouncey III 

  Mr. Broughton received a restrictive stock award of 20,000 shares in 2009 and 4,000 shares of such award as referenced in the 
table above vested on October 26, 2011.  Based upon a value of $30.00 per share, the last sale price of the Company’s common stock 
known to the Company at the time of vesting, the value realized by Mr. Broughton on the vesting of such shares was $120,000. 

Non-Plan Warrants and Stock Options 

Upon the formation of the Bank in May 2005, we issued to each of our directors warrants to purchase up to 10,000 shares of our 
common  stock,  or  60,000  shares  in  the  aggregate,  for  a  purchase  price  of  $10.00  per  share,  expiring  in  ten  years.    These  warrants 
became fully vested in May 2008. 

We granted non-plan stock options to persons representing certain key business relationships to purchase up to an aggregate of 
55,000  shares  of  our  common  stock  at  between  $15.00  and  $20.00  per  share  for  10  years.    These  stock  options  are  “non-qualified 
stock options” under the Internal Revenue Code and are not issued under our stock incentive plans.  They vest 100% in a lump sum 
five years after their date of grant. 

During 2011, each of Mr. Broughton and Mr. Cashio exercised his warrant to purchase 10,000 shares of our common stock at a 

purchase price of $10.00 per shares.  No non-plan options were exercised during fiscal year 2011. 

Effect of Compensation Policies and Practices on Risk Management and Risk-Taking Incentives 

There is inherent risk in the business of banking.  However, we do not believe that any of our compensation policies and practices 
provide incentives to our employees to take risks that are reasonably likely to have a material adverse effect on us.  We believe that 
our compensation policies and practices are consistent with those of similar bank holding companies and their banking subsidiaries 
and are intended to encourage and reward performance that is consistent with sound practice in the industry. 

EMPLOYMENT CONTRACTS AND TERMINATION OF EMPLOYMENT ARRANGEMENTS AND POTENTIAL 
PAYMENTS UPON TERMINATION OR CHANGE IN CONTROL 

Change in Control Agreements 

General  

At December 31, 2011, we had two change in control severance agreements with named executive officers, William M. Foshee 
and Clarence C. Pouncey III.  Each of these change in control agreements was originally entered into with the Bank, but now also 
applies to a change in control of the Company.   

  Mr. Foshee's and Mr. Pouncey's agreements generally provide for a lump sum payment (equal to two times annual base salary for 
Mr. Foshee and one times annual base salary for Mr. Pouncey) in the event of the termination of their respective employment within 
24  months  after  a  “change  in  control”  (as  defined  in  their  agreements)  either:  (i)  by  us,  other  than  for  “cause”  (as  defined  in  the 
respective agreements), death, disability or the attainment of normal retirement date, or (ii) by the employee for the specific reasons 
set forth in the contract.  These agreements are not employment agreements and do not guarantee employment for any term or period; 
they only apply if a change in control occurs.   

The  size  of  each  benefit  was  set  through  arm’s-length  negotiations  with  each  of  such  individuals  upon  their  employment  and 

consistent with general industry standards.  Each of these agreements was approved by the Board of Directors of the Bank.   

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Definitions 

The term “change in control” is defined in Mr. Foshee's and Mr. Pouncey's change in control agreements to include: 

(cid:2)

(cid:2)

a  merger,  consolidation  or  other  corporate  reorganization  (other  than  a  holding  company  reorganization)  the  Company  in 
which  we  do  not  survive,  or  if  we  survive,  our  stockholders  before  such  transaction  do  not  own  more  than  50%  of, 
respectively,  (i)  the  common  stock  of  the  surviving  entity,  and  (ii)  the  combined  voting  power  of  any  other  outstanding 
securities entitled to vote on the election of directors of the surviving entity.  

the acquisition, other than from us, by any individual, entity or group (within the meaning of Section 13(d)(3) or 14(d)(2) of 
the Exchange Act) of beneficial ownership of 50% or more of either the then outstanding shares of our common stock or the 
combined  voting  power  of  our  then  outstanding  voting  securities  entitled  to  vote  generally  in  the  election  of  directors; 
provided, however, that neither of the following shall constitute a change in control: 

(cid:3) any  acquisition  by  us,  by  any  of  our  subsidiaries,  or  by  any  employee  benefit  plan  (or  related  trust)  of  us  or  our 

subsidiaries, or; 

(cid:3) any  acquisition  by  any  corporation,  entity,  or  group,  if,  following  such  acquisition,  more  than  50%  of  the  then-
outstanding voting rights of such corporation, entity or group are owned, directly or indirectly, by all or substantially all 
of the persons who were the owners of our common stock immediately prior to such acquisition; or 

(cid:2)

approval by our stockholders of: 

(cid:3) our complete liquidation or dissolution, or 

(cid:3) the sale or other disposition of all or substantially all our assets, other than to an entity with respect to which immediately 
following such sale or other disposition, more than 50% of, respectively, the then-outstanding shares of common stock of 
such corporation, and the combined voting power of the then-outstanding voting securities of such corporation entitled to 
vote generally in the election of directors, is then beneficially owned, directly or indirectly, by all or substantially all of 
the  individuals  and  entities  who  were  the  beneficial  owners,  respectively,  of  our  outstanding  common  stock,  and  our 
outstanding voting securities immediately prior to such sale or other disposition, in substantially the same proportions as 
their  ownership,  immediately  prior  to  such  sale  or  disposition,  of  our  outstanding  common  stock  and  our  outstanding 
securities, as the case may be. 

(cid:2) Notwithstanding the foregoing, if Section 409A of the Internal Revenue Code would apply to any payment or right arising 
under the change in control agreements as a result of a change in control as described above, then with respect to such right 
or payment the only events that would constitute a change in control will be deemed to be those events that would constitute 
a change in the ownership or effective control of the Company, or in the ownership of a substantial portion of the assets of 
the Company in accordance with Section 409A. 

  Mr. Pouncey’s agreement further defines a “change in control” to include any circumstance in which individuals who, as of the 
effective date of his agreement, constituted our board of directors (the “Incumbent Board”) cease for any reason to constitute at least a 
majority of our board of directors, except as otherwise provided in the agreement. 

  Mr.  Foshee  and  Mr.  Pouncey  can  each  terminate  their  employment  and  still  trigger  the  change  in  control  payment  if  they 
terminate because, after the change in control, (i) they are assigned to duties or responsibilities that are materially inconsistent with 
their  position,  duties,  responsibilities  or  status  immediately  preceding  such  change  in  control,  or  a  change  in  their  reporting 
responsibilities or titles in effect at such time resulting in a reduction of their responsibilities or position, (ii) the reduction of their base 
salary or, to the extent such has been established by the board of directors or its Compensation Committee, target bonus (including any 
deferred  portions  thereof)  or  substantial  reduction  in  their  level  of  benefits  or  supplemental  compensation  from  those  in  effect 
immediately preceding such change in control; or (iii) their transfer to a location requiring a change in residence or a material increase 
in the amount of travel normally required of them in connection with their employment. 

In addition to the cash payments set forth in the change in control agreements, any incentive stock options granted to the affected 

employee will immediately vest upon a change in control.   

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Estimated Payments upon a Termination or Change in Control 

Change in Control 

Assuming that we had a change in control as of December 31, 2011, as defined in both the change in control agreements above, 
and assuming further that each of the requisite triggering events had occurred as of such date, then we would have had to pay cash 
payments of $400,000 to Mr. Foshee and $235,000 to Mr. Pouncey, each in a lump sum payment within 30 days of their respective 
termination.    

Furthermore, assuming we had a change in control as of December 31, 2011, as defined in either of our stock incentive plans, and 
further assuming that the value of the stock as of that date was $30.00 per share (the most recent sale price), then each of the named 
executive officers would become immediately vested in their unvested incentive stock options as of such date equal to the following 
value based upon the difference between $30.00 per share and their respective exercise prices per share for such shares:  (i) Thomas A. 
Broughton III – $155,000, (ii) William M. Foshee - $87,500, and (iii) Clarence C. Pouncey, III - $437,000.   

EQUITY COMPENSATION PLAN INFORMATION 

The following table gives information about our common stock that may be issued upon the exercise of options and rights under 

all of our existing equity compensation plans and arrangements as of December 31, 2011:  

Plan Category 

Equity compensation awards  plans 
approved  by security holders 
Equity compensation awards plans not   
approved  by security holders 

Total 

Number of securities 
issued/to be issued 
upon exercise of 
outstanding options, 
warrants and rights 

Weighted-average 
exercise price of 
outstanding 
options, warrants 
and rights 

Number of securities 
remaining available for 
future issuance under 
equity compensation 
plans 

1,048,800 

     55,000 

1,103,800 

$18.59 

$17.27 

$18.52 

401,200 

— 

401,200 

  We  grant  stock  options  as  an  incentive  to  employees,  officers,  directors,  and  consultants,  as  a  means  to  attract  or  retain  these 
individuals,  to  maintain  and  enhance  our  long-term  performance  and  profitability,  and  to  allow  these  individuals  to  acquire  an 
ownership interest in the Company.  Our Compensation Committee administers this program, making all decisions regarding grants 
and amendments to these awards.  All shares to be issued upon the exercise of these options must be authorized and unissued shares.  
In the event an option holder leaves us, we may provide for varying time-periods for exercise of options after the termination of one's 
employment; provided, that, an incentive stock option plan may not be exercised later than 90 days after an option holder terminates 
his or her employment with us unless such termination is a consequence of such option holder’s death or disability in which case the 
option period may be extended for up to one year after termination of employment.  All of our issued options will vest immediately 
upon  a  transaction  in  which we  merge  or  consolidate with or  into  any other  corporation, or  sell or otherwise  transfer our property, 
assets,  or  business  substantially  in  its  entirety  to  a  successor  corporation.    At  that  time,  upon  the  exercise  of  the option,  the  option 
holder will receive the number of shares of stock or other securities or property, including cash, to which the holder of a like number 
of shares of common stock would have been entitled upon the merger, consolidation, sale or transfer if such option had been exercised 
in full immediately prior thereto.  All of our issued options have a term of 10 years.  This means the options must be exercised within 
10 years from the date of the grant.  At December 31, 2011, we had issued and outstanding options to purchase 1,103,800 shares of 
our common stock (including options granted outside of our stock incentive plans).  

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT 

Security Ownership of Certain Beneficial Owners 

As of December 31, 2011, there was no person (including any group) who is known to us to be the beneficial owner of more than 

5% of our common stock.  

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Security Ownership of Management   

The following table sets forth the beneficial ownership of our common stock as of March 8, 2012 by: (i) each of our directors; (ii) 
our named executive officers; and (iii) all of our directors and our executive officers as a group.  Except as otherwise indicated, each 
person listed below has sole voting and investment power with respect to all shares shown to be beneficially owned by him except to 
the extent that such power is shared by a spouse under applicable law.  The information provided in the table is based on our records, 
information filed with the SEC and information provided to the Company.  

Name and Address of Beneficial Owner(1) 

Amount and Nature of 
Beneficial Ownership 

Percentage of Outstanding 
Common Stock (%)(2) 

Thomas A. Broughton III........................................................................                                         184,452 (4)(5) 

Stanley M. Brock ....................................................................................                                         159,250 (3)(4)(6) 

Michael D. Fuller....................................................................................                                          135,002 (3)(4)(7) 

James J. Filler .........................................................................................                                          185,252 (3)(4)(8) 

J. Richard Cashio ....................................................................................                                          108,902  (4)(9) 

3.07% 

2.66% 

2.27% 

3.10% 

1.83% 

Hatton C. V. Smith .................................................................................                                            53,500 (3)(4)(10) 

                   *  

William M. Foshee .................................................................................                                            64,992 (11) 

                   1.09%  

Clarence C. Pouncey III..........................................................................                                          101,667 (12) 

All directors and executive officers as a group (8 persons).....................

                 993,017 (13) 

*  

Less than 1%. 

1.70% 

16.11% 

(1) 

The addresses for all above listed individuals is 850 Shades Creek Parkway, Suite 200, Birmingham, Alabama 35209. 

(2) 
Except  as  otherwise  noted  herein,  the  percentage  is  determined  on  the  basis  of  5,947,182  shares  of  our  common  stock 
outstanding plus securities deemed outstanding pursuant to Rule 13d-3 promulgated under the Securities Exchange Act of 1934, as 
amended (the “Exchange Act”).  Under Rule 13d-3, a person is deemed to be a beneficial owner of any security owned by certain 
family members and any security of which that person has the right to acquire beneficial ownership within 60 days, including, without 
limitation, shares of our common stock subject to currently exercisable options.   

Includes the shares underlying a warrant issued to each director on May 13, 2005 pursuant to which each director may purchase 
(3)  
an additional 10,000 shares of common stock for $10.00 per share which vested in three equal annual installments beginning on May 
13, 2006, and thus each director has the right to acquire within 60 days up to the entire 10,000 shares.   

(4)  Does  not  include  an  option  granted  to  each  director  on  December  20,  2007  to  purchase  10,000  shares  of  common  stock  for 
$20.00 per share which vests 100% after five years or an option granted to each director on November 28, 2011 to purchase 10,000 
shares of common stock for $30.00 per share which vests 100% after five years. 

(5) 
Includes 37,500 shares obtainable within 60 days pursuant to an option granted on May 19, 2005 to Mr. Broughton to purchase 
up to 75,000 shares of common stock for $10.00 per share, which vests 10,000 shares per year beginning May 19, 2006 and each year 
thereafter, with the final 5,000 vesting on May 19, 2013.  Does not include an option granted to Mr. Broughton on January 19, 2011 to 
purchase  11,000  shares  of  common  stock  for  $25.00  per  share  which  vests  100%  after  five  years.    Does  not  include  7,816  shares 
owned by his spouse and 1,100 shares owned by each of his two stepchildren. Mr. Broughton disclaims beneficial ownership of such 
shares.   

(6) 
Includes  22,000  shares  owned  by  immediate  family  members  and  24,000  shares  obtainable  upon  conversion  of  ServisFirst 
Capital Trust II’s 6.0% Mandatory Convertible Trust Preferred Securities, including 8,000 shares obtainable upon conversion of such 
securities owned by one of Mr. Brock’s children, as to which Mr. Brock may still be deemed to be the beneficial owner.  Mr. Brock 
was  issued  a  warrant  to  purchase  up  to  6,500  shares  of  common  stock  for  the  purchase  price  of  $25  per  share  until  the  later  of 
September 1, 2013 or such date as is the 60th day following the date upon which our common stock is listed on a “national securities 
exchange” as defined under the Exchange Act.  Mr. Brock transferred ownership of such warrant to his children in 2010 but may still 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
be deemed to be the beneficial owner of warrants owned by one of his children covering 3,250 of such shares.  Mr. Brock disclaims 
beneficial ownership of all shares not directly owned by him. 

(7)  Does not include 4,000 shares obtainable upon conversion of ServisFirst Capital Trust II’s 6.0% Mandatory Convertible Trust 
Preferred Securities held by Mr. Fuller’s spouse.  Mr. Fuller disclaims beneficial ownership of such shares. 

Includes  24,000  shares  obtainable  upon  conversion  of  ServisFirst  Capital  Trust  II’s  6.0%  Mandatory  Convertible  Trust 

(8) 
Preferred Securities. 

(9) 
Includes 2,946 shares owned by immediate family members and 6,400 shares obtainable by Mr. Cashio or immediate family 
members upon conversion of ServisFirst Capital Trust II’s 6.0% Mandatory Convertible Trust Preferred Securities.  Mr. Cashio was 
issued a warrant to purchase up to 2,500 shares of common stock for the purchase price of $25 per share until the later of September 1, 
2013 or such date as is the 60th day following the date upon which our common stock is listed on a “national securities exchange” as 
defined under the Exchange Act. 

Includes  16,000  shares  obtainable  upon  conversion  of  ServisFirst  Capital  Trust  II’s  6.0%  Mandatory  Convertible  Trust 
(10) 
Preferred Securities.  Mr. Smith was issued a warrant to purchase up to 2,500 shares of common stock for the purchase price of $25 
per share until the later of September 1, 2013 or such date as is the 60th day following the date upon which our common stock is listed 
on a “national securities exchange” as defined under the Exchange Act. 

Includes 20,000 shares obtainable within 60 days pursuant to an option granted to Mr. Foshee on May 19, 2005 to purchase up 
(11) 
to 20,000 shares of common stock for $10.00 per share, which vests 50% on May 19, 2010 and 50% on May 19, 2011, and 5,000 
shares obtainable within 60 days pursuant to an option granted on April 20, 2006 to purchase up to 5,000 shares of common stock for 
$11.00 per share which vests 100% on April 20, 2011.  Does not include an option granted on February 19, 2008 to purchase up to 
5,000 shares of common stock for $20.00 per share, which vests 100% on February 19, 2013, an option granted February 16, 2010 to 
purchase 5,000 shares at $25.00 per share which vests 1,000 shares on February 16, 2014 and 4,000 shares on February 16, 2015, or 
an option granted on January 19, 2011 to purchase up to 2,500 shares of common stock for $25.00 per share which vests 100% on 
January 19, 2016. 

(12) 
Includes 27,000 shares of common stock obtainable within 60 days pursuant to an option granted to Mr. Pouncey on April 20, 
2006 to purchase up to 50,000 shares of common stock for $11.00 per share, which vests at 9,000 shares per year beginning on April 
20,  2009  and  5,000  shares  on  April  20,  2014.    Includes  3,000  shares  beneficially  owned  by  Mr.  Pouncey’s  wife  through  a  limited 
liability company. 

 (13)  Includes 216,150 shares obtainable within 60 days pursuant to the exercise of outstanding options or warrants or the conversion 
of outstanding convertible securities. 

PROPOSAL 2  

RATIFICATION OF KPMG LLP AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 
 FOR THE YEAR ENDING DECEMBER 31, 2012 

Subject to the ratification by our stockholders, our board of directors intends to engage KPMG LLP as our independent registered 

public accounting firm for the fiscal year ending December 31, 2012. 

The submission of this matter for ratification by stockholders is not legally required; however, our board of directors believes that 
such  submission  is  consistent  with  best  practices  in  corporate  governance  and  is  an  opportunity  for  stockholders  to  provide  direct 
feedback to the directors on an important issues of corporate governance.  A majority of the total votes cast at the Annual Meeting, 
either in person or by proxy, will be required for the ratification of the appointment of the independent registered public accounting 
firm.  If our stockholders do not ratify the selection of KPMG LLP, the appointment of the independent registered public account firm 
will be reconsidered by the Audit Committee and the board of directors. 

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR" THE RATIFICATION OF KPMG 
LLP AS OUR INDEPENDENT REGISTERED PUBLIC AQCCOUNTING FIRM FOR THE YEAR ENDING DECEMBER 
31, 2012. 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

Our  consolidated  balance  sheets  as  of  December  31,  2011,  and  the  related  consolidated  statements  of  income,  comprehensive 
income,  stockholders’  equity  and  cash  flows  for  the  year  ended  December  31,  2011  have  been  audited  by  KPMG  LLP,  our 
independent registered public accounting firm, as stated in their report appearing in our 2011 Annual Report on Form 10-K.  KPMG 
LLP was initially engaged as our independent registered public accounting firm on May 20, 2011.  Representatives of KPMG LLP are 
expected to be in attendance at our Annual Meeting, will have the opportunity to make a statement if they desire to do so, and are 
expected to be available to respond to appropriate questions.   

On  May  20,  2011,  the  Audit  Committee  determined  not  to  reengage  Mauldin  &  Jenkins,  LLC  ("Mauldin  &  Jenkins")  as  the 
principal independent registered public accounting firm to audit the Company's financial statements. Mauldin & Jenkins's reports on 
the Company's financial statements for the past two years did not contain any adverse opinion or disclaimer of opinion and were not 
qualified or modified as to uncertainty, audit scope, or accounting principles, except that Mauldin & Jenkins's report dated March 8, 
2010, that was included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2009, expressed an opinion that 
the  Company  and  its  subsidiaries  had  not  maintained  effective  internal  control  over  financial  reporting  as  of  December  31,  2009, 
based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the 
Treadway Commission.  During the Company's two most recent fiscal years and the subsequent interim periods preceding Mauldin & 
Jenkins'  dismissal,  there  have  been  no  disagreements  with  Mauldin  &  Jenkins  on  any  matter  of  accounting  principles  or  practices, 
financial statement disclosure, or auditing scope or procedure which disagreements, if not resolved to the satisfaction of Mauldin & 
Jenkins, would have caused Mauldin & Jenkins to make reference to the subject matter of the disagreements in connection with its 
reports  on  the  Company's  financial  statements.  Mauldin  &  Jenkins's  report  dated  March  8,  2011,  that  was  included  in  our  Annual 
Report  on  Form  10-K  for  the  fiscal  year  ended  December  31,  2010,  expressed  an  unqualified  opinion  on  the  effectiveness  of  the 
Company's internal control over financial reporting as of December 31, 2010.  The Company has provided Mauldin & Jenkins with a 
copy of the disclosures made in this paragraph and requested that Mauldin & Jenkins furnish the Company with a letter addressed to 
the  United  States  Securities  and  Exchange  Commission  stating  whether  or  not  Mauldin  &  Jenkins  agreed  with  such  disclosures. 
Mauldin & Jenkins has provided such a letter to the Company, and a copy of such letter is included as Exhibit 16 to the Company's 
Current Report on Form 8-K filed May 26, 2011. 

Audit and Non-Audit Services Pre-Approval Policy  

The Audit Committee’s charter provides that the Audit Committee must pre-approve services to be performed by our independent 
registered public accounting firm. In accordance with that requirement, the Audit Committee pre-approved the engagement of KPMG 
LLP pursuant to which it provided the audit and audit-related services described below for the fiscal year ended December 31, 2011 
and  pre-approved  the  engagement  of  Mauldin  &  Jenkins,  LLC  pursuant  to  which  it  provided  the  audit  and  audit-related  services 
described below for the fiscal year ended December 31, 2010.  One hundred percent of the fees set forth below were pre-approved by 
the Audit Committee.  

Audit Fees 

The aggregate fees billed by KPMG LLP for professional services rendered for the audit of our consolidated financial statements 
for  the  fiscal  year  ended  December  31,  2011,  and  for  the  reviews  of  the  interim  consolidated  financial  statements  included  in  our 
Quarterly Reports on Form 10-Q for such fiscal year were approximately $148,000 . The aggregate fees billed by Mauldin & Jenkins, 
LLC for professional services rendered for the audit of our consolidated financial statements for the fiscal year ended December 31, 
2010, and for the review of the interim consolidated financial statements included in our Quarterly Reports on Form 10-Q for such 
fiscal year were approximately $157,000.  

Audit-Related Fees  

The aggregate fees billed by KPMG LLP for professional services rendered for assurance and related services for the fiscal year 
ended  December  31,  2011  were  $0.    The  aggregate  fees  billed  by  Mauldin  &  Jenkins,  LLC  for  professional  services  rendered  for 
assurance and related services for the fiscal year ended December 31, 2010 were $10,000. These fees related to services performed by 
Mauldin & Jenkins, LLC in connection with providing its consent to include, or incorporate by reference, our consolidated financial 
statements in filings with the SEC, including registration statements and proxy statements, its services provided on private placements 
of securities and its services in connection with an audit of the Bank’s mortgage operations by the U.S. Department of Housing and 
Urban Development.  

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Tax Fees  

KPMG  LLP  did  not  provide  tax  compliance,  tax  advice  or  tax  planning  services  to  us  for  the  fiscal  year  ended  December  31, 
2011.  Mauldin & Jenkins, LLC did not provide tax compliance, tax advice or tax planning services to us for the fiscal year ended 
December 31, 2010.  

All Other Fees 

The aggregate fees billed by KPMG LLP for other products and services provided for the year ended December 31, 2011 were $0.  
The aggregate fees billed by Mauldin & Jenkins, LLC for other products and services for the year ended December 31, 2010 were 
$10,000.  These fees related to the services performed by Mauldin & Jenkins, LLC in connection with providing its consent to include, 
or incorporate by reference, our consolidated financial statements in filings with the SEC, including registration statements and proxy 
statements,  its  services  provided  on  private  placements  of  securities  and  its  services  in  connection  with  an  audit  of  the  Bank's 
mortgage operations by the U.S. Department of Housing and Urban Development. 

REPORT OF THE AUDIT COMMITTEE 

The  Audit  Committee  of  the  board  of  directors  of  ServisFirst  Bancshares,  Inc.  has  reviewed  and  discussed  the  audited 
consolidated financial statements of the Company and its subsidiary, ServisFirst Bank, with management of the Company and KPMG 
LLP, independent registered public accountants for the Company for the year ended December 31, 2011. Management represented to 
the Audit Committee that the Company’s audited consolidated financial statements were prepared in accordance with U.S. generally 
accepted accounting principles.  

The Audit Committee has discussed with KPMG LLP the matters required to be discussed by Statement on Auditing Standards 
No.  61,  “Communication  with  Audit  Committees,”  as  amended.  The  Audit  Committee  has  received  the  written  disclosures  and 
confirming letter from KPMG LLP required by Independence Standards Board Standard No. 1, “Independence Discussions with Audit 
Committees,” and has discussed with KPMG LLP their independence from the Company.  

Based  on  these  reviews  and  discussions  with  management  of  the  Company  and  KPMG  LLP  referred  to  above,  the  Audit 
Committee  has  recommended  to  our  board  of  directors  that  the  audited  consolidated  financial  statements  of  the  Company  and  its 
subsidiaries for the fiscal year ended December 31, 2011 be included in the Company’s Annual Report on Form 10-K for the year 
ended December 31, 2011.  

This Audit Committee Report shall not be deemed incorporated by reference in any document previously or subsequently filed 

with the SEC that incorporates by reference all or any portion of this Proxy Statement.  

Submitted by the Audit Committee: 

Michael D. Fuller, Chairman 
J. Richard Cashio 
Stanley M. Brock 

PROPOSAL 3 

ADVISORY VOTE ON EXECUTIVE COMPENSATION  

The  Dodd-Frank  Wall  Street  Reform  and  Consumer  Protection  Act  of  2010  (the  “Dodd-Frank  Act”)  included  a  provision  that 
requires publicly traded companies to hold an advisory, or non-binding, stockholder vote to approve or disapprove the compensation 
of  executive  officers.    Consistent  with  that  requirement,  we  are  conducting  an  advisory  vote  on  the  compensation  of  the  executive 
officers  named  in  this  proxy  statement.    The  compensation  of  our  executive  officers  is  disclosed  in  this  proxy  statement  under  the 
headings “Executive Compensation” and “Compensation Discussion and Analysis” above in accordance with rules and regulations of 
the SEC. 

  We believe that the most effective executive compensation program is one that is designed to reward the achievement of specific 
annual, long-term and strategic goals by us and the Bank, and which aligns executives’ interests with those of our stockholders by 
rewarding performance, with the ultimate objective of improving stockholder value.  As a stockholder, you have the opportunity to 
endorse or not endorse our executive compensation program and policies through an advisory vote, commonly known as a “Say on 
Pay” vote, on the following resolution:    

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RESOLVED, that the compensation paid  to the Company’s named executive officers as disclosed herein 
pursuant to Item 402 of Regulation S-K, including the Compensation Discussion and Analysis, compensation tables 
and narrative discussion, is hereby approved. 

This vote is intended to address the overall compensation of our named executive officers and the policies and practices described 
in this Proxy Statement.  This vote is advisory and therefore not binding on the Company, the Compensation Committee, or the Board.  
The Board and the Compensation Committee value the opinions of shareholders and will take into account the outcome of the vote 
when considering future executive compensation arrangements. 

THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  A  VOTE  “FOR”  THE  RESOLUTION 

APPROVING THE COMPENSATION PAID TO OUR NAMED EXECUTIVE OFFICERS.  

PROPOSAL 4 

AMENDMENT TO CERTIFICATE OF INCORPORATION TO INCREASE 
THE NUMBER OF SHARES OF AUTHORIZED COMMON STOCK 

On  February  21,  2012,  our  board  of  directors  approved  an  amendment  to  Article  IV,  Section  4.1  of  our  Certificate  of 
Incorporation,  as  amended,  to  increase  the  number  of  shares  of  authorized  common  stock  of  the  Company  from  15  million  to  50 
million.    The  approval  by  the  board  is  subject  to  the  approval  of  such  amendment  by  the  holders  of  a  majority  of  the  issued  and 
outstanding shares of our common stock.  A copy of the proposed amendment is attached to this Proxy Statement as Annex A. 

Increase in Number of Shares of Authorized Common Stock 

The board of directors recommends that the stockholders approve the proposed amendment because it considers such amendment 
to  be  in  the  best  long-term  and  short-term  interests  of  the  Company,  its  stockholders  and  its  other  constituencies.    The  proposed 
increase  in  the  number  of  shares  of  authorized  common  stock  will  ensure  that  a  sufficient  number  of  shares  will  be  available,  if 
needed, for issuance in connection with any possible future transactions approved by the board of directors, including, among others, 
stock splits, stock dividends, stock incentive plans, acquisitions and other corporate purposes.  The board of directors believes that the 
availability of the additional shares for such purposes without delay or the necessity for a special stockholders' meeting (except as may 
be  required  by  applicable  law  or  regulatory  authorities)  will  be  beneficial  to  the  Company  by  providing  it  with  the  flexibility  to 
consider  and  respond  to  future  business  opportunities  and  needs  as  they  arise.    The  availability  of  such  additional  shares  will  also 
enable us to act promptly when the board of directors determines that the issuance of additional shares of common stock is advisable.  
It is possible that shares of common stock may be issued at a time and under circumstances that may increase or decrease earnings per 
share and increase or decrease the book value per share of shares currently outstanding. 

We do not have any immediate plans, agreements, arrangements, commitments or understandings with respect to the issuance of 
any  additional  shares  of  our  common  stock  that  would  be  authorized  upon  approval  of  the  proposed  amendment.    However,  as 
described below, we have a relatively small number of authorized but unissued shares that are not already reserved for issuance, and if 
the  proposed  amendment  is  not  approved,  our  flexibility  to  pursue  potential  future  transactions  or  compensation  arrangements 
involving our stock will be limited. 

Under our Certificate of Incorporation, we currently have authority to issue 15 million shares of common stock, par value $.001 
per share, of which 5,947,182 shares were issued and outstanding as of February 28, 2012.  In addition, as of such date, approximately 
(a)  401,200  shares  were  reserved  for  issuance  under  our  incentive  compensation  plans,  under  which  options  to  purchase  a  total  of 
1,018,800 shares were outstanding, (b) 55,000 shares of common stock subject to other outstanding options, (c) approximately 40,000 
shares  were  reserved  for  issuance  pursuant  to  outstanding  warrants,    (d)  approximately  75,000  shares  were  reserved  for  issuance 
pursuant to our convertible trust preferred securities and (e) 15,000 shares of common stock reserved for issuance upon conversion of 
an  outstanding  convertible  subordinated  note.    After  giving  effect  to  such  reserved  shares,  approximately  7,417,818  shares  were 
available for issuance on such date. 

There are no preemptive rights with respect to our common stock. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Recommendation of the Board of Directors 

THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  THAT  STOCKHOLDERS  VOTE  FOR  THE 
ADOPTION  OF  THE  AMENDMENT  TO  THE  CERTIFICATE  OF  INCORPORATION  TO  INCREASE  THE  NUMBER 
OF SHARES OF AUTHORIZED COMMON STOCK FROM 15 MILLION TO 50 MILLION.   

STOCKHOLDER PROPOSALS 

Under Exchange Act Rule 14a-8, any stockholder desiring to submit a proposal for inclusion in our proxy materials for our 
2013 Annual Meeting of Stockholders must provide the Company with a written copy of that proposal by no later than November 19, 
2012, which is 120 days before the first anniversary of the date on which the Company’s proxy materials for 2012 were first released. 
However, if the date of our Annual Meeting in 2013 changes by more than 30 days from the date of our 2012 Annual Meeting, then the 
deadline would be a reasonable time before we begin distributing our proxy materials for our 2013 Annual Meeting. Matters pertaining 
to  such  proposals,  including  the  number  and  length  thereof,  eligibility  of persons  entitled  to  have  such  proposals  included  and  other 
aspects  are  governed  by  the  Exchange  Act  and  the  rules  of  the  SEC  thereunder  and  other  laws  and  regulations,  to  which  interested 
stockholders should refer.  

As  of  the  date  of  this  Proxy  Statement,  the  board  of  directors  does  not  know  of  any  other  business  to  be  presented  for 
consideration or action at the Annual Meeting, other than that stated in the notice of the Annual Meeting.  If other matters properly 
come before the Annual Meeting, the persons named in the accompanying form of proxy will vote thereon in their best judgment. 

GENERAL INFORMATION 

By Order of the Board of Directors  

SERVISFIRST BANCSHARES, INC. 

William M. Foshee  
Secretary and Chief Financial Officer  

Birmingham, Alabama 
March 19, 2012 

27 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ANNEX A 

PROPOSED AMENDMENT TO ARTICLE IV, SECTION 4.1 OF THE CERTIFICATE OF 
INCORPORATION OF SERVISFIRST BANCSHARES, INC., AS APPROVED BY THE BOARD OF 
DIRECTORS ON FEBRUARY 21, 2012 

RESOLVED, that, the first paragraph of Article IV, Section 4.1 of the Certificate of Incorporation 

of the Corporation shall be amended to read as follows: 

Section 4.1 

Authorization of Capital.  The total number of shares of all classes of capital stock 
which  the  Corporation  shall  have  authority  to  issue  shall  be  Fifty-One  Million  (51,000,000)  shares, 
comprising  Fifty  Million  (50,000,000)  shares  of  Common  Stock,  with  a  par  value  of  $.001  per  share,  and 
One  Million  (1,000,000)  shares  of  Preferred  Stock,  with  a  par  value  of  $.001  per  share,  as  the  Board  of 
Directors  may  decide  to  issue  pursuant  to  Section  4.3,  which  constitutes  a  total  authorized  capital  of  all 
classes of capital stock of Fifty-One Thousand Dollars ($51,000.00).   

 
 
 
 
 
 
 
 
  
 
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Our Name is Our Mission 

2011 Annual Report 

ServisFirst Bank 
www.servisfirstbank.com  

ServisFirst Bancshares 
www.servisfirstbancshares.com   

Birmingham          (cid:2) 

   Dothan 

     (cid:2)         Huntsville        (cid:2)         Montgomery         (cid:2)         Pensacola 

 
 
 
 
 
 
 
 
(cid:2)

(cid:2)

March 8, 2012 

Dear Shareholders, 

I am pleased to report that 2011 was a record year for ServisFirst Bancshares. These record earnings were driven by loan growth of 31% 
year  over  year.  Our  outstanding  group  of  experienced  bankers  who  know  their  communities  drove  these  record  earnings.  Our  credit 
department would also attribute our increased earnings to lower loan losses, lower as compared to our average competitor, as a result of 
better underwriting. I attribute the lower losses to dealing with a better quality customer than the average bank’s, due to our bankers’ 
deep knowledge of the people and businesses within their community. It is not only a distinct advantage but also a privilege for me to 
work with these great bankers. 

2011 net income totaled $23.2 million, a 34% increase over 2010, and basic earnings per share were $4.03, a 28% increase over 2010.  
Our book value has increased from $10 per share in May 2005 to $26.35 per share at year-end 2011. 

Our two major initiatives of 2011 were our new Correspondent Division and our new Pensacola Region.  Through the Correspondent 
Division, we provide settlement and cash management services, buy and sell loan participations, and offer lines of credit to downstream 
correspondent banks.  At year-end, the Correspondent Division had 53 banks as customers and had reached profitability.  Our Pensacola 
Region was over $100 million in assets at year-end, after nine months of operation.  Last year, we completed a private placement stock 
issue in Pensacola at $30 per share, in the same manner in which we have offered in all other regions – we only sell stock to people who 
will help us grow the bank.  We are proud to be associated with our new shareholders, customers, and employees who joined us in 2011. 

Occasionally I am asked when we will begin paying a dividend.  Your Board discusses our dividend policy on a regular basis and to this 
point has concluded that our shareholders are better served by retaining all earnings to fund our profitable growth. Some shareholders 
have chosen to sell some shares,  and we keep a list of potential buyers of stock  that allows us to facilitate a sale within a reasonable 
amount of time.   

While we were pleased with 2011, our goal is to improve both our return on assets and return on equity in 2012.  Though we added staff 
in our two new profit centers of the Correspondent Division and the Pensacola Region, we also added many “back office” personnel to 
ensure  compliance  with  new  regulatory  requirements.  Again,  I  will point  out  that  Congress  rather  than  the  banking  regulators  impose 
new regulations.   Bankers, directors, and regulators are challenged to understand all the new regulations. However, the flip side of new 
regulations is that it is more difficult for a new competitor to start and makes smaller competitors less profitable.  In addition, banks that 
are more consumer driven than ServisFirst will continue to see their profits eroded by new consumer regulations. 

We have enjoyed six consecutive years of profitability, and our job is not to complain about the economy or regulations, but to meet the 
challenges and grow your investment in our Company.  We have stuck to a simple business plan since May 2005, and do not plan to 
make  any  changes,  as  we  have  been  successful  to  date.    We  have  grown  deliberately  and  carefully  and  will  continue  to  operate  the 
Company in a safe and sound manner while trying to give the best customer service we can possibly give to our clients. 

Our strong balance sheet along with our outstanding bankers and directors continue to attract new core customers to the Bank. However, 
our biggest advantage is ServisFirst Bancshares’ 1,217 shareholders who work to help us grow the Bank with your business and your 
referrals.  We appreciate your support and hope you are proud of your investment in our Company. 

Sincerely, 

Thomas A. Broughton III 
President and Chief Executive Officer 

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SELECTED FINANCIAL DATA

As of and for the years ended December 31,

Selected Balance Sheet Data:
Total assets
Total loans 
Loans, net
Securities available for sale
Securities held to maturity 
Cash and due from banks
Interest-bearing balances with banks
Fed funds sold
Mortgage loans held for sale
Restricted equity securities
Bank owned life insurance contracts
Premises and equipment, net
Deposits
Other borrowings  
Trust preferred securities
Other liabilities
Stockholders equity

Selected income Statement Data:
Interest income
Interest expense
Net interest income 
Provision for loan losses
Net interest income after provision

for loan losses
Noninterest income
Noninterest expense
Income before income taxes
Income taxes expenses
Net income

Per common Share Data:
Net income, basic
Net income, diluted
Book value
Weighted average shares outstanding:
Basic
Diluted
Actual shares outstanding

2010

2009
(Dollars in thousands except for share and per share data)

2008

2011

$          

2,460,785
1,830,742
1,808,712
293,809
15,209
43,018
99,350
100,565
17,859
3,501
40,390
4,591
2,143,887
84,219
30,514
5,873
196,292

$          

1,935,166
1,394,818
1,376,741
276,959
5,234
27,454
204,278
346
7,875
3,510
-
4,450
1,758,716
24,937
30,420
3,993
117,100

$               

91,411
16,080
75,331
8,972

$               

78,146
15,260
62,886
10,350

66,359
6,926
37,458
35,827
12,389
23,438

52,536
5,169
30,969
26,736
9,358
17,378

$                   

4.03
3.53
26.35

$                   

3.15
2.84
21.19

5,759,524
6,749,163
5,932,182

5,519,151
6,294,604
5,527,482

2007

$             

838,250
675,281
667,549
87,233
-
15,756
34,068
16,598
2,463
1,202
-
4,176
762,683
73
-
2,465
72,247

$          

1,162,272
968,233
957,631
102,339
-
22,844
30,774
19,300
3,320
2,659
-
3,884
1,037,319
20,000
15,087
3,082
86,784

$               

55,450
20,474
34,976
6,274

$               

51,417
25,872
25,545
3,541

28,702
2,704
20,576
10,830
3,825
7,005

22,004
1,441
14,796
8,649
3,152
5,497

$                   

1.37
1.31
16.15

$                   

1.19
1.16
14.13

5,114,194
5,338,883
5,374,022

4,631,047
4,721,864
5,113,482

$ 1,573,497
1,207,084
1,192,173
255,453
645
26,982
48,544
680
6,202
3,241
-
5,088
1,432,355
24,922
15,228
3,370
97,622

$      62,197
18,337
43,860
10,685

33,175
4,413
28,930
8,658
2,780
5,878

$          1.07
1.02
17.71

5,485,972
5,787,643
5,513,482

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SELECTED FINANCIAL DATA

Selected Performance Ratios:
Return on average assets
Return on average stockholders' equity
Net interest margin (1)
Efficiency ratio (2)

Asset quality Ratios:
Net charge-offs to average

loans outstanding

Non-performing loans to totals loans
Non-performing assets to total assets
Allowance for loan losses to total

gross loans

Allowance for loan losses to total

non-performing loans

Liquidity Ratios:
Net loans to total deposits
Net average loans to average

earning assets

Noninterest-bearing deposits to

total deposits

Capital Adequacy Ratios:
Stockholders equity to total assets
Total risked-based capital (3)
Tier I capital (4)
Leverage ratio (5)

Growth Ratios:
Percentage change in net income
Percentage change in diluted net

income per share

Percentage change in assets
Percentage change in net loans
Percentage change in deposits
Percentage change in equity

As of and for the years ended December 31,

2011

2010

2009

2008

2007

1.08%
14.73%
3.79%
45.54%

0.32%
0.75%
1.06%

1.20%

1.04%
15.86%
3.94%
45.51%

0.55%
1.03%
1.10%

1.30%

0.43%
6.33%
3.31%
59.57%

0.60%
1.01%
1.57%

1.24%

0.71%
9.28%
3.70%
54.61%

0.41%
1.02%
1.74%

1.09%

0.78%
9.40%
3.78%
54.83%

0.23%
0.66%
0.73%

1.15%

159.96%

126.00%

122.34%

108.17%

173.94%

84.37%

76.71%

16.96%

7.97%
12.79%
11.39%
9.17%

78.28%

78.04%

14.24%

6.05%
11.82%
10.22%
7.77%

83.23%

80.06%

14.75%

6.20%
10.48%
8.89%
6.97%

92.32%

87.53%

85.84%

77.19%

11.71%

11.15%

7.47%
11.25%
10.18%
9.01%

8.62%
11.22%
10.12%
8.40%

34.87%

195.64%

-16.10%

27.43%

35.00%

24.30%
27.16%
31.38%
21.90%
67.63%

178.43%
22.99%
15.46%
22.78%
19.95%

-22.50%
35.38%
24.49%
38.08%
12.49%

12.93%
38.65%
45.45%
36.00%
20.12%

13.21%
58.59%
53.43%
61.13%
38.18%

(1)  Net interest margin is the net yield on interest earning assets and is the difference between the interest yield earned on
interest-earning assets and interest rate paid on interest-bearing liabilities, divided by average earning assets.
(2)  Efficiency ratio is the result of noninterest expense divided by the sum of net interest income and noninterest income.
(3) Total stockholders' equity excluding unrealized gains/(losses) on securities available for sale, net of taxes, and intangible assets
plus allowance for loan losses (limited to 1.25% of risk-weighted assets) divided by total risk-weighted assets. The FDIC-required
minimum to be well capitalized is 10%.
(4) Total stockholders' equity excluding unrealized gains/(losses) on securities available for sale, net of taxes, and intangible assets
divided by total risk-weighted. The FDIC-required minimum to be well-capitalized is 6%.
(5) Total stockholders' equity excluding unrealized losses on securities available for sale, net of taxes, and intangible assets divided
by average assets less intangible assets. The FDIC-required minimum to be well-capitalized is 5%.

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OFFICERS AND DIRECTORS 

PRINCIPAL OFFICERS: SERVISFIRST  
BANCSHARES, INC.  

Thomas A. Broughton III 
President and Chief Executive Officer 

William M. Foshee 
Executive Vice President, Chief Financial Officer, 
Treasurer and Secretary 

Clarence C. Pouncey III 
Executive Vice President and Chief Operating Officer 

PRINCIPAL OFFICERS: SERVISFIRST BANK  

Thomas A. Broughton III 
President and Chief Executive Officer  

William M. Foshee 
Executive Vice President, Chief Financial Officer, 
Treasurer and Secretary 

Clarence C. Pouncey III 
Executive Vice President and Chief Operating Officer 

G. Carlton Barker 
Executive Vice President, Montgomery President 
and Chief Executive Officer

Andrew N. Kattos 
Executive Vice President, Huntsville President   
and Chief Executive Officer 

Ronald A. DeVane 
Executive Vice President, Dothan 
Chief Executive Officer  

Rex D. McKinney 
Executive Vice President, Pensacola President   
and Chief Executive Officer 

Rodney R. Rushing 
Executive Vice President, Correspondent Division 

Paul M. Schabacker 
Executive Vice President, Commercial Sales 

BOARD OF DIRECTORS: SERVISFIRST BANCSHARES, INC. 
AND SERVISFIRST BANK

Stanley M. Brock, Chairman of the Board  

Thomas A. Broughton III 

J. Richard Cashio 

James J. Filler 

Michael D. Fuller 

Hatton C.V. Smith 

SERVISFIRST BANCSHARES, INC. COMMITTEES

NOMINATING AND CORPORATE GOVERNANCE
Stanley M. Brock 
J. Richard Cashio 
Michael D. Fuller 

AUDIT 
Stanley M. Brock
J. Richard Cashio 
Michael D. Fuller 

COMPENSATION 
J. Richard Cashio 
James J. Filler 
Hatton C.V. Smith 

SERVISFIRST BANK REGIONAL DIRECTORS 

E. Wayne Bonner 
Huntsville, Alabama 

Tres Childs 
Huntsville, Alabama 

Don Davidson 
Huntsville, Alabama

Charles H. Chapman 
Dothan, Alabama

John Downs 
Dothan, Alabama

Charles Owens 
Dothan, Alabama 

David Slyman 
Huntsville, Alabama 

William C. Thompson
Dothan, Alabama

Irma Tuder 
Huntsville, Alabama 

Danny Windham 
Huntsville, Alabama 

Sidney White 
Huntsville, Alabama 

Bo Carter 
Pensacola, Florida 

Leo Cyr 
Pensacola, Florida

Mark S. Greskovich 
Pensacola, Florida 

Tom Young 
Huntsville, Alabama 

Ray Russenberger 
Pensacola, Florida

Ray Petty   
Montgomery, Alabama

Roger Webb
Pensacola, Florida

Todd Strange 
Montgomery, Alabama  

Thomas M. Bizzell 
Pensacola, Florida

Pete Taylor 
Montgomery, Alabama  

In Memoriam

Ken Upchurch 
Montgomery, Alabama

Bill Watson 
Huntsville, Alabama 

Alan E. Weil, Jr.
Montgomery, Alabama

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OFFICES AND LOCATIONS

BIRMINGHAM MAIN OFFICE   
850 Shades Creek Parkway  
Suite 100  
Birmingham, Alabama 35209  
205.949.0345 

BIRMINGHAM DOWNTOWN 
324 Richard Arrington Jr. Boulevard North 
Birmingham, Alabama 35203  
205.949.2200 

BIRMINGHAM GREYSTONE 
5403 Highway 280   
Suite 401  
Birmingham, Alabama 35242  
205.949.0870 

DOTHAN MAIN OFFICE 
4801 West Main Street 
Dothan, Alabama 36305 
334.340.4300 

DOTHAN COTTONWOOD CORNERS  
1620 Ross Clark Circle 
Suite 307  
Dothan, Alabama 36301 
334.340.4400 

HUNTSVILLE MAIN OFFICE 
401 Meridian Street  
Suite 100 
Huntsville, Alabama 35801 
256.722.7800 

HUNTSVILLE RESEARCH PARK
1267-A Enterprise Way 
Huntsville, Alabama 35806 
256.722.7880 

MONTGOMERY MAIN OFFICE 
One Commerce Street 
Suite 100 
Montgomery, Alabama 36104 
334.223.5800 

MONTGOMERY EAST
8117 Vaughn Road 
Unit 20 
Montgomery, Alabama 36116 
334.223.5600 

PENSACOLA MAIN OFFICE
316 South Baylen Street 
Suite 100 
Pensacola, Florida 32502 
850.266.9100 

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STOCKHOLDER INFORMATION

these  reports.        You  may  also  obtain  a  copy  of 
any such report free of charge by requesting such 
copy  in  writing  to  850  Shades  Creek  Parkway, 
Suite  200,  Birmingham,  Alabama  35209  Attn.: 
Investor  Relations.    This  annual  report  and 
accompanying exhibits and all other reports and 
filings that we file with the SEC will be available 
for  the  public  to  view  and  copy  (at  prescribed 
rates)  at  the  SEC’s  Public  Reference  Room  at 
100  F  Street,  Washington,  D.C.  20549.    You 
may also obtain copies of such information at the 
prescribed 
the  SEC’s  Public 
Reference  Room  by  calling  the  SEC  at  1-800-
SEC-0330.    The  SEC  also  maintains  a  website 
that contains such reports, proxy and information 
statements,  and  other  information  as  we  file 
electronically  with  the  SEC  by  clicking  on 
http://www.sec.gov. 

from 

rates 

INDEPENDENT REGISTERED PUBLIC
ACCOUNTING FIRM
KPMG LLP 
420 20th Street North 
Suite 1800 
Birmingham, Alabama 35203 
205.324.2495 

LEGAL COUNSEL
Haskell Slaughter Young & Rediker, LLC 
2001 Park Place  
Suite 1400 
Birmingham, Alabama 35203 
205.251.1000 

ANNUAL MEETING
The  Annual  Meeting  of  Stockholders  of 
ServisFirst  Bancshares,  Inc.  will  be  held  at  the 
Pensacola  Country  Club,  1500  Bayshore  Drive, 
Pensacola, Florida 32507 on Thursday, April 26, 
2012, at 5:00 p.m., Central Daylight Time. 

FORM 10-K 
Form  10-K  is  ServisFirst  Bancshares,  Inc.’s 
annual  report  filed  with  the  Securities  and 
Exchange  Commission,  and  is  included  within 
this document. A copy of ServisFirst Bancshares, 
Inc.’s  10-K  may  be  obtained,  free  of  charge,  if 
you  address  a  written  request  to  our  Secretary, 
William M. Foshee, 850 Shades Creek Parkway, 
Suite 200, Birmingham, Alabama 35209.  

TRANSFER AGENT
Registrar and Transfer Company  
10 Commerce Drive 
Cranford, New Jersey 07016 

website 

corporate 

AVAILABLE INFORMATION 
Our 
is 
www.servisfirstbancshares.com.  We have direct 
links  on  this  website  to  our  Code  of  Ethics  and 
the  charters  for  our  Audit,  Compensation  and 
and  Nominating 
Corporate  Governance 
Committees  by  clicking  on 
the  “Investor 
Relations” tab.  We also have direct links to our 
the  Securities  and  Exchange 
filings  with 
Commission (SEC), including, but not limited to, 
our  first  annual  report  on  Form  10-K,  Quarterly 
Reports on Form 10-Q, Current Reports on Form 
8-K, proxy statements and any amendments to  

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[This page intentionally left blank.] 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549

FORM 10-K 

(Mark One) 
(cid:2)

ANNUAL  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES 
EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2011

(cid:3)

TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES 
EXCHANGE ACT OF 1934 (NO FEE REQUIRED)
For the transition period from ____________ to ____________

Or

Commission File Number 0-53149 

SERVISFIRST BANCSHARES, INC.
(Exact Name of Registrant as Specified in Its Charter) 

Delaware 
(State or Other Jurisdiction of 
Incorporation or Organization) 

850 Shades Creek Parkway, Suite 200
Birmingham, Alabama 
(Address of Principal Executive Offices)

26-0734029
(I.R.S. Employer
Identification No.)

35209
(Zip Code)

(205) 949-0302 
(Registrant’s Telephone Number, Including Area Code) 
Securities registered pursuant to Section 12(b) of the Act: 
NONE
Securities registered pursuant to Section 12(g) of the Act: 
Common Stock, par value $.001 per share 
(Titles of Class) 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 

Yes (cid:3)     No  (cid:2)

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. 

Yes (cid:3)     No  (cid:2)
Indicate  by  check  mark  whether  the  registrant (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the 
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to 
file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes (cid:2)   No (cid:3)

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every 
Interactive  Data  File  required  to  be  submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T  (§  232.405  of  this  chapter) 
during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). 

Yes (cid:3)     No  (cid:3)
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405) is not contained 
herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated 
by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  (cid:3)

 
 
 
 
 
 
Indicate  by  check  mark  whether  the  registrant  is  a  large accelerated  filer, an  accelerated  filer,  a non-accelerated filer,  or  a
smaller reporting company.  See definitions of “larger accelerated filer,” “accelerated filer,” and “smaller reporting company” in 
Rule 12b-2 of the Exchange Act.  (Check one): 

Large accelerated filer (cid:3) 

Non-accelerated filer  (cid:3) 
(Do not check if a smaller reporting company) 

Accelerated filer (cid:2)

Smaller reporting company (cid:3)

Indicate by check mark whether the registrant is a shell company Yes  (cid:3)     No  (cid:2)

As of June 30, 2011, the aggregate market value of the voting common stock held by non-affiliates of the registrant, based on 

a price of $30.00 per share of Common Stock, was $160,408,500. 

Indicate  the  number  of  shares  outstanding  of  each  of  the  registrant’s  classes  of  common  stock  as  of  the  latest 
practicable date: the number of shares outstanding as of February 28, 2012, of the registrant’s only issued and outstanding class
of common stock, its $.001 per share par value common stock, was 5,947,182. 

DOCUMENTS INCORPORATED BY REFERENCE

Portions  of  the  registrant’s  definitive  proxy  statement  to  be  filed  with  the  Securities  and  Exchange  Commission  in 
connection  with  its  2012  Annual  Meeting  of  Stockholders  are  incorporated  by  reference  into  Part III  of  this  annual  report  on 
Form 10-K. 

 
 
 
 
 
 
 
 
SERVISFIRST BANCSHARES, INC. 

TABLE OF CONTENTS 

FORM 10-K 

DECEMBER 31, 2011 

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS ...................................................... 1

PART I .......................................................................................................................................................................... 2

ITEM 1.  BUSINESS ...................................................................................................................................... 2
ITEM 1A.  RISK FACTORS. ....................................................................................................................... 23
ITEM 1B.  UNRESOLVED STAFF COMMENTS. ..................................................................................... 31
ITEM 2.   PROPERTIES. .............................................................................................................................. 31
ITEM 3.    LEGAL PROCEEDINGS. ........................................................................................................... 32
ITEM 4.  MINE SAFETY DISCLOSURES. ................................................................................................ 32

PART II ....................................................................................................................................................................... 32

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED 

STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY 
SECURITIES. ................................................................................................................... 32
ITEM 6.  SELECTED FINANCIAL DATA. ................................................................................................ 35
ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL 

CONDITION AND RESULTS OF OPERATIONS......................................................... 37

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET 

RISK. ................................................................................................................................ 59
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA. ............................................. 61
ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON 

ACCOUNTING AND FINANCIAL DISCLOSURE. ................................................... 116
ITEM 9A.  CONTROLS AND PROCEDURES ......................................................................................... 116
ITEM 9B.   OTHER INFORMATION. ...................................................................................................... 117

PART III .................................................................................................................................................................... 117

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE. ................... 117
ITEM 11. EXECUTIVE COMPENSATION. ............................................................................................. 118
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 

MANAGEMENT AND RELATED STOCKHOLDER MATTERS. ............................ 118

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND 

DIRECTOR INDEPENDENCE. .................................................................................... 118
ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES. ............................................................ 118

PART IV .................................................................................................................................................................... 119

ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES. ............................................... 119

SIGNATURES .......................................................................................................................................................... 122

EXHIBIT INDEX ...................................................................................................................................................... 123

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CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS 

Some  of  our  statements  contained  in  this  Form  10-K,  including  matters  discussed  under  the  caption 
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” beginning on page 37, 
are “forward-looking statements” that are based upon our current expectations and projections about future events.  
Forward-looking statements relate to future events or our future financial performance and include statements about 
the competitiveness of the banking industry, potential regulatory obligations, our entrance and expansion into other 
markets, our other business strategies and other statements that are not historical facts. Forward-looking statements 
are not guarantees of performance or results.  When we use words like “may,” “plan,” “contemplate,” “anticipate,” 
“believe,” “intend,” “continue,” “expect,” “project,” “predict,” “estimate,” “could,” “should,” “would,” “will,” and 
similar expressions, you should consider them as identifying forward-looking statements, although we may use other 
phrasing.    These  forward-looking  statements  involve  risks  and  uncertainties  and  are  based  on  our  beliefs  and 
assumptions, and on the information available to us at the time that these disclosures were prepared and may not be 
realized due to a variety of factors, including, but not limited to, the following: 

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  the  effects  of  the  current  economic  recession  and  the  possible  continued  deterioration  of  the  United  States 
economy,  particularly  deterioration  of  the  economy  in  Alabama,  Florida  and  the  communities  in  which  we 
operate;  

  the effects of continued deleveraging of United States citizens and businesses; 

  the  current  financial  and  banking  crisis  resulting  in  the  massive  devaluation  of  the  assets  and  shareholders’ 

equity of many of the United States’ financial and banking institutions; 

   the effects of continued compression of the residential housing industry, the continued recession and recovery

and lasting high unemployment; 

   credit  risks,  including  credit  risks  resulting  from  the  devaluation  of  collateralized  debt  obligations  (CDOs) 

and/or structured investment vehicles to which we currently have no direct exposure; 

   the effects of the Emergency Economic Stabilization Act of 2008, including its Troubled Asset Relief Program 
(TARP), the American Recovery and Reinvestment Act of 2009, and other governmental monetary and fiscal 
policies and legislative and regulatory changes; 

   the effect of changes in interest rates on the level and composition of deposits, loan demand and the values of

loan collateral, securities and interest sensitive assets and liabilities; 

   the effects of terrorism and efforts to combat it; 

  the  effects  of  hazardous  weather  such  as  the  tornados  that  struck  the  state  of  Alabama  in  April  2011  and 

January 2012; 

   the  effects  of  competition  from  other  commercial  banks,  thrifts,  mortgage  banking  firms,  consumer  finance 
companies,  credit  unions,  securities  brokerage  firms,  insurance  companies,  money  market  and  other  mutual 
funds  and  other  financial  institutions  operating  in  our  market  area  and  elsewhere,  including  institutions 
operating regionally, nationally and internationally, together with competitors offering banking products and 
services by mail, telephone and the Internet; 

   the effect of any merger, acquisition or other transaction to which we or our subsidiary may from time to time 

be a party, including our ability to successfully integrate any business that we acquire; and 

   the effect of inaccuracies in our assumptions underlying the establishment of our loan loss reserves. 

All written or oral forward-looking statements attributable to us are expressly qualified in their entirety by this 
Cautionary  Note.    Our  actual  results  may  differ  significantly  from  those  we  discuss  in  these  forward-looking 
statements.  For certain other factors, risks and uncertainties that could cause our actual results to differ materially 
from estimates and projections contained in these forward-looking statements, please read the “Risk Factors” in Item 
1A beginning on page 23.   

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ITEM 1.  BUSINESS 

Overview 

PART I 

  We  are  a  bank  holding  company  within  the  meaning  of  the  Bank  Holding  Company  Act  of  1956  and  are 
headquartered in Birmingham, Alabama. Through our wholly-owned subsidiary bank, we operate ten full-service 
banking  offices  located  in  Jefferson,  Shelby,  Madison,  Montgomery  and  Houston  Counties  of  Alabama  and  in 
Escambia  County  Florida  in  the  metropolitan  statistical  areas  (“MSAs”)  of  Birmingham-Hoover,  Huntsville, 
Montgomery and Dothan, Alabama, and Pensacola-Ferry Pass-Brent, Florida.  As of December 31, 2011, we had 
total  assets  of  approximately  $2.46  billion,  total  loans  of  approximately  $1.83  billion,  total  deposits  of 
approximately $2.14 billion and total stockholders’ equity of approximately $196.3 million. 

  We were originally incorporated as a Delaware corporation in August 2007 for the purpose of acquiring all of 
the  common  stock  of  ServisFirst  Bank,  an  Alabama  banking  corporation  (separately  referred  to  herein  as  the 
“Bank”),  which  was  formed  on  April  28,  2005  and  commenced  operations  on  May  2,  2005.    On  November  29, 
2007, we became the sole shareholder of the Bank by virtue of a plan of reorganization and agreement of merger 
pursuant to which (i) a wholly-owned subsidiary formed for the purpose of the reorganization was merged with and 
into the Bank, with the Bank surviving, and (ii) each shareholder of the Bank exchanged their shares of the Bank’s 
common stock for an equal number of shares of our common stock.   

  We were organized to facilitate the Bank’s ability to serve its customers’ requirements for financial services.  
The  holding  company  structure  provides  flexibility  for  expansion  of  our  banking  business  through  the  possible 
acquisition of other financial institutions, the provision of additional banking-related services which the traditional 
commercial bank may not provide under current law, and additional financing alternatives such as the issuance of 
trust preferred securities.  We have no current plans to acquire any operating subsidiaries in addition to the Bank, 
but we may make acquisitions in the future if we deem them to be in the best interest of our stockholders.  Any 
such acquisitions would be subject to applicable regulatory approvals and requirements. 

Our  principal  business  is  to  accept  deposits  from  the  public  and  to  make  loans  and  other  investments.    Our 
principal  sources  of  funds  for  loans  and  investments  are  demand,  time,  savings  and  other  deposits  (including 
negotiable orders of withdrawal, or NOW accounts) and the amortization and prepayment of loans and borrowings.  
Our principal sources of income are interest and fees collected on loans, interest and dividends collected on other 
investments, and service charges.  Our principal expenses are interest paid on savings and other deposits (including 
NOW  accounts),  interest  paid  on  our  other  borrowings,  employee  compensation,  office  expenses  and  other 
overhead expenses.  

  We  are  headquartered  at  850  Shades  Creek  Parkway,  Suite  200,  Birmingham,  Alabama  35209  (Jefferson 
County).  In addition to the Jefferson County headquarters, the Bank currently operates through three offices in the 
Birmingham-Hoover, Alabama MSA (two offices in Jefferson County and one office in north Shelby County), two 
offices  in  the  Huntsville,  Alabama  MSA  (Madison  County),  two  offices  in  the  Montgomery,  Alabama  MSA 
(Montgomery  County),  two  offices  in  the  Dothan,  Alabama  MSA  (Houston  County)  and  one  office  in  the 
Pensacola-Ferry Pass-Brent, Florida MSA (Escambia County).  These MSAs constitute our primary service areas, 
and we also serve certain areas adjacent to our primary service areas.   

Markets 

Service Areas 

Birmingham is located in central Alabama approximately 90 miles northwest of Montgomery, Alabama, 146 
miles west of Atlanta, Georgia, and 148 miles southwest of Chattanooga, Tennessee.  Birmingham is intersected by 
U.S.  Interstates  20,  59  and  65.    Jefferson  County  includes  the  major  business  area  of  downtown  Birmingham.  
North Shelby County also encompasses a growing business community and affluent residential areas.  With two 
offices in Jefferson County and one in north Shelby County, we believe we are well positioned to access the most 
affluent areas of the Birmingham-Hoover MSA.  

  We also operate in the Huntsville, Alabama MSA, the Montgomery, Alabama MSA and the Dothan, Alabama 
MSA.  We believe the Huntsville market offers substantial growth as one of the strongest technology economies in 
the  nation,  with  over  300  companies  performing  sophisticated  government,  commercial  and  university  research.  

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Huntsville  has  one  of  the  highest  concentrations  of  engineers  in  the  United  States,  as  well  as  one  of  the  highest 
concentrations of Ph.D.s.  Huntsville is located in North Alabama off U.S. Interstate 65 between Birmingham and 
Nashville, Tennessee.  Montgomery is the capital and one of the largest cities in Alabama and home to the Hyundai 
Motor  Manufacturing  plant,  which  began  production  in  May  2005.    Montgomery  is  located  in  central  Alabama 
between Birmingham and Mobile, Alabama and is intersected by U.S. Interstates 65 (connecting Birmingham and 
Mobile)  and  85  (connecting  Montgomery  to  Atlanta,  Georgia).    Dothan  is  located  in  the  southeastern  corner  of 
Alabama near the Georgia and Florida state lines and is 35 miles from U.S. Interstate 10 which runs through the 
panhandle  of  Florida  and  connects  Mobile,  Alabama  to  Tallahassee  and  Jacksonville,  Florida.    Dothan  is  also 
intersected  by  U.S.  Highways  231,  431  and  84,  which  are  common  trucking  lanes,  and  has  local  access  to  rail 
transportation  and  the  Chattahoochee  River.    With  two  offices  in  each  of  Madison,  Montgomery  and  Houston 
Counties, we believe that we have a base of banking resources to serve such counties.   

In April 2011 we opened our first office outside of Alabama in Pensacola, Florida.  We hired an experienced 
team of veteran Pensacola bankers to help us establish this office.  Pensacola is located in the Florida panhandle 
approximately 50 miles east of Mobile, Alabama, and 40 miles west of Fort Walton, Florida, with easy access to 
U.S.  Interstate  10  just  minutes  away.   Pensacola  is  a  regional  hub  for  healthcare  and  retail,  with  an  important 
manufacturing sector, military presence, a strong tourism presence and a broadly diversified economy. 

  We conduct a general consumer and commercial banking business, emphasizing personal banking services to 
commercial  firms,  professionals  and  affluent  consumers  located  in  our  service  areas.    We  believe  the  current 
market for financial services, as well as the prospects for the future, present opportunity for a locally owned and 
operated  financial  institution.    Specifically,  we  believe  that  our  primary  service  areas  will  be  in  need  of  local 
institutions to respond to customer and deposit attrition resulting from the acquisitions during the last few years of 
Alabama-headquartered  banks,  including  the  acquisitions  of  SouthTrust  Corporation  by  Wachovia  Corporation 
(which  has  now  been  acquired  by  Wells  Fargo  &  Company),  AmSouth  Bancorporation  by  Regions  Financial 
Corporation,  Compass  Bancshares,  Inc.  by  Banco  Bilbao  Vizcaya  Argentaria  and  Alabama  National 
Bancorporation  (operating  as  First  American  Bank)  by  RBC  Centura  Banks  (which  is  being  acquired  by  PNC 
Financial  Services  Group).    We  believe  that  a  community-based  bank  such  as  the  Bank  can  better  identify  and 
serve local relationship banking needs than can an office or subsidiary of such larger banking institutions. 

Local Economy of Service Areas   

Birmingham.    Jefferson  and  Shelby  Counties  are  the  primary  counties  for  the  seven-county  Birmingham-
Hoover MSA, which had a 2011 population of 1,134,536.  With a 2011 population of 656,717, Jefferson County 
includes  Alabama’s  largest  city  –  Birmingham  and  is  Alabama’s  most  populated  county.    Shelby  County  has  a 
population  of  200,582  and  is  among  the  fastest  growing  counties  in  the  U.S.    Between  2000  and  2011,  Shelby 
County’s population increased 40%.   

Jefferson  and  Shelby  Counties  have  the  highest  population  density  in  the  Birmingham-Hoover  MSA  and 
accounts  for  76%  of  the  population  in  the  entire  seven-county  region.    In  2011,  the  combined  population  of 
Jefferson  and  Shelby  Counties  was  857,299  with  335,614  households.    Between  2000  and  2011,  the  counties’ 
combined population increased 51,959.  The projected growth rate for the two counties between 2011 and 2016 is 
4% or an additional 33,304 residents, which will bring the total population of the two counties to 890,603.   

Serving as the core of the Birmingham-Hoover MSA, Jefferson and Shelby Counties have an employment base 
of 469,025 – more than 88% of the Birmingham-Hoover MSA’s total employment.  The counties combined 2011 
average  household  income  is  $72,705  and  experienced  a  40%  increase  since  2000.    The  counties’  2000  to  2011 
average household income growth rate is considerably higher than the U.S. average household income growth rate 
of 28%. 

The economic composition of the Birmingham-Hoover MSA is a diverse mixture of traditional and emerging 
employment  sectors.    Metals  manufacturing  is  an  important  historical  sector;  finance  and  insurance,  healthcare 
services  and  distribution  are  the  region’s  core  economic  sectors;  and  biological;  and  medical  technology; 
entertainment and diverse manufacturing have been identified as the regions emerging economic sectors.  

Finance and insurance is a core economic  sector and is among the most specialized economic sectors in the 
Birmingham-Hoover MSA.  Several banks and insurance companies have corporate or regional headquarters in the 
region,  including:  Regions  Financial  Corporation,  BBVA  Compass,  Protective  Life,  Infinity  Insurance  and  State 
Farm. 

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Other  major  corporations  headquartered  or  with  a  major  presence  in  the  Birmingham-Hoover  MSA  include: 
HealthSouth Corporation, Vulcan Materials and AT&T.  Moreover, Birmingham serves as the headquarters to six 
of  the  country’s  top-performing  private  companies  on  the  elite  Forbes  500  list,  including  O’Neal  Steel  and 
Drummond Company. 

Healthcare services are also a core economic sector of Metropolitan Birmingham and are highly regarded.  The 
University  of  Alabama  at  Birmingham  (UAB)  is  Alabama’s  largest  employer  with  more  than  19,000  employees 
and is among the elite healthcare centers in the U.S.  UAB’s annual economic impact is estimated at more than $4.6 
billion; in 2009, UAB received $489 million in outside research funding.  Additionally, Birmingham is home to the 
largest  nonprofit  independent  research  laboratory  in  the  Southeast  –  Southern  Research  Institute.    These  two 
institutions provide the basis of the region’s growing biotechnology sector. 

Diverse  manufacturing  is  an  emerging  economic  sector  and  is  spearheaded  by  the  presence  of  two  major 
automotive  manufacturing  facilities  –  Mercedes  Benz  U.S.  International  and  Honda  Manufacturing  of  Alabama.  
These automotive manufacturing facilities together employ more than 7,000 and serve as the basis for the region’s 
growth in transportation equipment manufacturing. 

Unless  otherwise  stated,  the  foregoing  and  other  pertinent  data  can  be  found  on  the  websites  of  the 

Birmingham Regional Chamber of Commerce and the Federal Deposit Insurance Corporation (the “FDIC”). 

Huntsville. Huntsville, Madison County, is the life-center for North Alabama and has seen steady growth since 
the  1960’s.  Today  there  are  nearly  one  million  people  within  a  50-mile  radius  of  Huntsville.  The  metropolitan 
population is diverse and rich in culture, with many residents moving into the area as a technology destination from 
all  50  states  and  numerous  countries,  including  Japan,  Switzerland,  Korea,  Germany  and  the  U.K.  In  2010,  the 
Huntsville, Alabama MSA (which includes Madison and Limestone Counties) was the second largest metropolitan 
area  in  the  state  with  a  population  of  417,593  people,  up  21.5%  from  the  2000  U.S.  Census.  Madison  County’s 
population was 334,811, up 20.5% from the 2000 Census. The Huntsville MSA population grew at over twice the 
rate of the rest of Alabama and the U.S. as a whole. According to a 2009 estimate, the average household income 
was  $73,316  for  the  Huntsville  MSA,  $75,911  for  Madison  County,  $71,775  for  the  City  of  Huntsville,  and 
$96,219 for the City of Madison. 

Huntsville offers substantial growth as one of the strongest technology economies in the nation with one of the 
highest concentrations of engineers and Ph.D’s in the United States. Huntsville has a number of major government 
programs,  including  NASA  programs  such  as  the  Space  Station  and  Space  Shuttle  Propulsion  and  U.S.  Army 
programs such as the National Space and Missile Defense Command, Army Aviation and Foreign Military Sales. 
Cummings Research Park in Huntsville is now the second largest research park in the United States and the fourth 
largest  research  park  in  the  world.  Huntsville  was  ranked  number  one  in  the  state  for  announced  new  and 
expanding jobs from 2004 to 2008 as well as for 2010, according to the Alabama Development Office. Huntsville 
was  named  as  Forbes  magazine’s  “Best  Place  to  Live  to  Weather  the  Economy”  in  November  2008.  Further, 
Forbes named Huntsville one of its “Leading Cities for Business” six years in a row, including 2008, as well as one 
of  the  “10  Smartest  Cities  in  the  World”  in  2009.  Fortune  Small  Business  Magazine  named  Huntsville  as  the 
country’s “Top Mid-sized City to Launch and Grow a Business” and Kiplinger Magazine named Huntsville as the 
nation’s  “Best  City”  in  2009.  Huntsville  has  one  of  the  highest  concentrations  of  Inc.  5000  Companies  in  the 
United States and also has a number of offices of Fortune 500 companies. Major employers in Huntsville include 
the  U.S.  Army/Redstone  Arsenal,  the  Boeing  Company,  NASA/Marshall  Space  Flight  Center,  Intergraph 
Corporation, ADTRAN, Inc., Northrop Grumman, Cinram, SAIC, DirecTV, Lockheed Martin, and Toyota Motor 
Manufacturing  of  Alabama.  Job  growth  in  the  Huntsville  metro  area  has  been  strong,  with  23,300  net  new  jobs 
since  2000  compared  to  a  net  loss  of  jobs  during  that  same  period  of  time  for  Alabama  and  the  United  States. 
Professional and business service employment in the Huntsville metro area grew by 45.9% from 2000-2010, adding 
a total of 15,300 workers primarily in professional, scientific and technical fields. This accounts for approximately 
70% of the total U.S. professional & business service growth this decade. 

In  total, new  and  expanding industry  in  Huntsville/Madison  County  in 2010  amounted  to  61 projects,  2,901 
jobs, and almost $153 million in capital investment. Major projects include new government contracts in missile 
defense with Lockheed Martin’s Integrated Test Center, Raytheon’s Standard Missile Production facility and new 
growth  at  APT  Research  and  Northrop  Grumman.  Dynetics  broke  ground  on  the  company’s  new  prototype 
engineering  center  in  Cummings  Research Park,  in  which  it  has  invested  $52  million  and  created  350  new  jobs. 
Integration  Innovation  Inc.  also  expanded  in  the  park.  New  government  operations  included  the  continued 
implementation  of  BRAC  as  well  as  the  arrival  of  the  U.S.  Army  Contracting  Command  and  the  Defense 
Acquisition  University.  Additionally,  leaders  with  Redstone  Arsenal  and  the  city  of  Huntsville  presented  the 

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designs for Redstone Gateway, a 468-acre development that will help with growth on Redstone Arsenal and from 
new contractors coming because of BRAC 2005. The office park will be located just outside of gate 9 at Redstone 
Arsenal, and will ultimately contain hotels, restaurants and 4.4 million square feet of office space. 

The  foregoing  and  other  pertinent  data  are  available  on  the  Huntsville/Madison  County  Chamber  of 

Commerce’s and the FDIC’s websites. 

  Montgomery.  Montgomery is Alabama’s second largest city and is the capital of Alabama.  We have identified 
Montgomery as a high-growth market for us, second in the state of Alabama only to Huntsville in the growth of 
new jobs from 2000-2007.  A recent competitive assessment conducted by Market Street Services on behalf of the 
Montgomery Area Chamber of Commerce shows Montgomery outpacing the State of Alabama as a whole, as well 
as the benchmark cities of Richmond, Virginia, Little Rock, Arkansas, and Shreveport, Louisiana, with an 11.1% 
increase  in  net  new  jobs  during  the  same  period.    It  is  also  noteworthy  that,  according  to  Market  Street, 
Montgomery had more jobs in March 2010 than it did in March 2000, unlike Richmond, the State of Alabama, and 
the United States.   

The Montgomery MSA comprises 367,475 residents, and is the fourth most populous MSA in Alabama. Over 
the past 15 years 16,500 jobs have been created in the metro area, an increase of 11%. The area’s wealth has more 
than  doubled  since  1990,  with  a  total  personal  income  of  $13.2  billion  for  the  Montgomery  MSA  in  2008.  The 
average  median  family  income  grew  25%  from  1990  to  2008,  from  $45,182  to  $56,400.  The  area’s  per  capita 
income grew from $18,500 in 1990 to $35,973 in 2009, an increase of 94%.   

Recent developments in Montgomery include the more than $1 billion that has been spent on the revitalization 
of downtown Montgomery and the Riverfront District, including over $200 million on a downtown four-star hotel, 
performing arts theatre, and convention center complex.   Downtown Montgomery also opened a new minor league 
baseball  stadium  in  2004,  and  the  Montgomery  Regional  Airport  completed  a  $40  million  renovation  and 
expansion project in 2006.   

As  its  capital  city,  the  State  of  Alabama  employs  approximately  9,500  persons  in  Montgomery,  as  well  as 
numerous service providers.  Montgomery is also home to Maxwell Gunter Air Force Base, which employs more 
than 12,000 persons, including Air University, the worldwide center for U.S. Air Force leadership and education, in 
addition to global information technology support systems.  In 2010 a new Network Operations Squadron for Air 
Force Cyber Command and worldwide Air Force Enterprise Call Center created 370 new high-paying civilian and 
military jobs while strengthening the overall mission of Maxwell/Gunter. 

In  May  of  2005,  Hyundai  Motor  Manufacturing  Alabama  (HMMA)  opened  its  Montgomery  manufacturing 
plant, which was built with a capital investment of over $1.4 billion.  That plant, which now employs over 3,500 
people and produces two Hyundai models, has been further expanded with the addition of a new engine plant.  That 
engine plant will also serve the new Kia manufacturing facility in West Point, Georgia.  The area has also benefited 
from  the  nearly  30  top-tier  Hyundai  suppliers  who  have  invested  over  $550  million  in  new  plant  facilities, 
producing almost 8,000 additional jobs.  In 2010, HMMA announced an additional $50 million capital investment 
in order to prepare for the addition of the 2011 Elantra production line.  

In 2010, Montgomery led the state in announced new and expanding industries.  Hyundai Power Transformers 
USA will create 1,000 new jobs and invest more than $125 million in Montgomery, the largest project in the State 
of  Alabama  for  2010  and  the  company’s  first  American  manufacturing  facility.    In  addition,  approximately  400 
new jobs and more than $150 million in capital investment were announced in 2010 as a result of existing industry 
expansions.    Two  additional  corporate  headquarters  announced  their  locations  in  Montgomery  in  2010,  Hausted 
Patient Handling Services and Community Newspaper Holdings Inc.  

The foregoing and other pertinent data can be found on the Montgomery Area Chamber of Commerce’s and 
the  FDIC’s  websites  and  recent  publications  of  the  Montgomery  Area  Chamber  of  Commerce,  particularly  the 
Montgomery Business Journal (complete archived editions available at montgomerychamber.com). 

Dothan,  Dothan,  in  Houston  County,  is  located  in  the  southeastern  corner  of  Alabama  and  is  conveniently 
placed  near  the  Florida  panhandle  and  Georgia  state  line.  We  believe  that  this  market  continues  to  have  great 
potential due to its central hub, its accessibility to large distribution centers, its home to several major corporations, 
and  its  current  low  level  of  personalized  banking  services.  According  to  the  FDIC,  Dothan’s  deposit  base  has 
grown 28%  during  the past  five  years.  Furthermore, Dothan’s  two  largest  deposit  holders  are  Regions  Bank and 
Wells Fargo Bank (formerly SouthTrust Bank and more recently Wachovia Bank), each of which has undergone 

5

 
 
 
 
 
 
 
substantial changes in recent years.  These changes continue to provide an opportunity for service oriented banks 
such as ServisFirst. We believe the citizens of Dothan demand the personal service provided by the Bank, making 
it a more viable option for the current residents than local branches of larger regional competitors. The Bank’s two 
offices  are  strategically  located  in  the  southeastern  and  western  areas  of  Dothan,  which  are  growing  areas  of 
business activity and development. 

In 2009, the Dothan, Alabama MSA had a population of 142,000 people, a 9.8% increase from 2000. Houston 
County  had  a  population  of  99,000,  an  11.5%  increase  from  2000,  while  the  city  of  Dothan  has  experienced  a 
16.8% increase in population since 2000. 

  We  believe  Dothan  to  be  a  growing  market  with  increased  banking  needs  considering  the  wide  array  of 
industries being serviced. The Dothan area, while being known as the peanut capital, is also home to facilities of 
several major corporations, including Michelin, Pemco World Aviation, International Paper, Globe Motors, AAA 
Cooper-Headquarters,  and  many  more.  Also,  the  strong  presence  of  trucking  and  its  strategic  positioning  in  the 
Southeast  market  attracts  distribution-related  projects  to  the  Dothan  MSA.  For  example,  the  development  of  the 
Houston  County  Distribution  Park  has  allowed  companies  to  take  advantage  of  the  352-acre  tract  to  serve 
consumers in the Southeast region of the United States. Being only minutes from the Florida state line, the large 
lots can serve distribution-related projects up to 1.2 million square feet in size. 

Dothan is a hub of healthcare for southeast Alabama, southwest Georgia and northwest Florida areas, with two 
regional  hospitals,  Southeast  Alabama  Medical  Center  employing  over  2,000  medical  professionals  and  support 
staff, and Flowers Hospital employing 1,400 medical professionals and support staff. In January 2012, construction 
began on the Alabama College of Osteopathic Medicine, a four-year medical college partnering with and located 
near; the Southeast Alabama Medical Center. The initial construction budget is $60 million, employment will be 
80-100 and the first class will begin in the fall of 2013.  

The  area  also  has  a  strong  history  in  the  expansion  of  aviation  jobs  in  Alabama  through  Enterprise-Ozark 
Community College (avionics and aviation mechanic training) and Fort Rucker, the Army Aviation Center of the 
United  States.  The  highly  specialized  Dothan  Airport  Industrial  Park  offers  the  land  and  infrastructure  to  house 
aviation related projects with runway access to facilities. 

Lastly, the agriculture and agribusiness industries are thriving, and the area is home to many of the successful 
farmers  and  related  businesses.  In  addition,  the  agricultural  communities  in  northwest  Florida  and  southwest 
Georgia are nearby and, in many cases, use Dothan as their hub.    

The existence of these industries and the continuing growth in the area allows an opportunity for the Bank to 

increase its presence and penetration in this market. 

The foregoing and other pertinent data can be found on the Dothan Chamber of Commerce’s and the FDIC’s 

websites. 

Pensacola.   The  Pensacola-Ferry Pass-Brent  MSA  (Escambia  and  Santa  Rosa  Counties) has  a population  of 
more  than  450,000,  up  from  412,000  in  2000.   Population  in  the  Pensacola  city  limits  totals  53,752,  down  from 
56,255  in  2000.    Pensacola  is  served  by  the  Pensacola  Gulf  Coast  Regional  Airport,  which  transports  over  1.5 
million passengers per year, representing more traffic than the airports in Mobile and Fort Walton combined.   

     The Pensacola and Northwest Florida economies are driven by tourism, military, health services, and medical 
technologies industries.  Five major military bases are located in northwest Florida:  Eglin Air Force Base, Hurlburt 
Field,  Pensacola  Whiting  Field,  Pensacola  Naval  Air  Station  and  Corry  Station.   Pensacola,  the  cradle  of  naval 
aviation,  is  home  to  the  U.S.  Navy’s  precision  flight  team,  the  Blue  Angels,  and  has  trained  naval  aviators  for 
decades.   Defense  spending  by  these  bases  totals  nearly  $5  billion  annually.   Other  major  employers  in  the  area 
include  Sacred  Heart  Health  System,  Baptist  Healthcare,  West  Florida  Regional  Hospital,  Gulf  Power  Company 
(Southern Company), the University of West Florida, International Paper, Ascend Performance Materials (Solutia), 
GE Wind Energy, Armstrong World Industries, and Wayne Dalton Corporation.  The Pensacola Bay area is also 
home to the Andrews Institute for Orthopaedics and Sports Medicine, a world-leading surgical and research center 
for human performance enhancement.  A vibrant small business sector operates in all areas of the economy. 

      According  to  the  FDIC,  Pensacola  MSA  Market  deposits  as  of  June  30,  2011  totaled  approximately  $5.1 
billion  (not  including  credit  union  deposits)  among  24  banks.   Currently,  only  large  regional  or  national  banks 
dominate  Pensacola’s  market  share.   Top  market  share  performers  include  Regions  Bank  (22.2%),  Wells  Fargo 

6

 
 
 
 
 
Bank  (15.2%),  Synovus  Bank  (11.8%),  Whitney/Hancock  Bank  (9.3%),  Bank  of  America  (8.4%)  and  Suntrust 
Bank (6.4%).  We believe this creates the opportunity for a service-oriented community bank such as ServisFirst to 
not only establish itself but to flourish.   

The foregoing and other pertinent data can be found on the Pensacola Chamber of Commerce’s and the FDIC’s 

websites. 

Deposit Growth in Our Markets 

The markets in which we operate have enjoyed steady expansion in their deposit base until being negatively 
affected by the current recession and credit crisis.  We believe that each of our markets will continue to grow and 
believe  that  many  local  affluent  professionals  and  small  business  customers  will  do  their  banking  with  local, 
autonomous institutions that offer a higher level of personalized service.  According to FDIC reports, total deposits 
in each of our market areas have expanded from 2001 to 2011 (deposit data reflects totals as reported by financial 
institutions as of June 30th of each year) as follows: 

Compound 
Annual 
Growth 
Rate

2001
(Dollars in Billions)

2011

Jefferson/Shelby County, Alabama
Madison County, Alabama
Montgomery County, Alabama
Houston County, Alabama
Escambia County, Florida

$          

26.5
5.9
5.9
2.1
3.8

$         

14.5
3.2
2.9
1.3
2.6

6.22%
6.31%
7.36%
4.91%
3.87%

Competition 

The  Bank  is  subject  to  intense  competition  from  various  financial  institutions  and  other  financial  service 
providers.   The  Bank  competes  for  deposits  with  other  commercial  banks,  savings  and  loan  associations,  credit 
unions and issuers of commercial paper and other securities, such as money-market and mutual funds.  In making 
loans,  the  Bank  competes  with  other  commercial  banks,  savings  and  loan  associations,  consumer  finance 
companies, credit unions, leasing companies and other lenders. 

The following table illustrates our market share, by insured deposits, in our primary service areas at June 30, 

2011, as reported by the FDIC: 

Market

Alabama:
Birmingham-Hoover MSA
Huntsville MSA
Montgomery MSA
Dothan MSA
Florida:
Pensacola-Ferry Pass-Brent MSA

Number of 
Branches

Our Market 
Deposits

Total 
Market 
Deposits
(Dollars in Millions)

Ranking

3
2
2
2

1

$        

860.0
429.5
284.9
208.6

$   

29,285.0
6,638.7
7,214.7
2,791.4

6
7
9
3

24.9

5,076.6

20

Market Share 
Percentage

2.94%
6.47%
3.95%
7.47%

0.49%

Together,  deposits  for  all  institutions  in  Jefferson,  Shelby,  Montgomery,  Madison,  and  Houston  Counties 

represented approximately 47.94% of all the deposits in the State of Alabama at June 30, 2011. 

Our retail and commercial divisions operate in highly competitive markets.  We compete directly in retail and 
commercial banking markets with other commercial banks, savings and loan associations, credit unions, mortgage 
brokers and mortgage companies, mutual funds, securities brokers, consumer finance companies, other lenders and 
insurance companies, locally, regionally and nationally.  Many of our competitors compete by using offerings by 
mail, telephone, computer and/or the Internet. Interest rates, both on loans and deposits, and prices of services are 
significant  competitive  factors  among  financial  institutions  generally.    Providing  convenient  locations,  desired 
7

 
 
 
              
             
              
             
              
             
              
             
 
 
          
       
          
       
          
       
       
 
 
financial products and services, convenient office hours, quality customer service, quick local decision making, a 
strong  community  reputation  and  long-term  personal  relationships  are  all  important  competitive  factors  that  we 
emphasize. 

In  our  primary  service  areas,  our  five  largest  competitors  are  Regions  Bank,  Wells  Fargo  Bank,  Compass 
Bank, BB&T and RBC Bank USA (soon to be acquired by PNC Financial Services Group).  These institutions, as 
well as other competitors of ours, have greater resources, serve broader geographic markets, have higher lending 
limits, offer various services that we do not offer and can better afford, and make broader use of media advertising, 
support services, and electronic technology than we can.  To offset these competitive disadvantages, we depend on 
our  reputation  for  greater  personal  service,  consistency,  and  flexibility  and  the  ability  to  make  credit  and  other 
business decisions quickly. 

Business Strategy 

  Management Philosophy   

Our philosophy is to operate as an urban community bank emphasizing prompt, personalized customer service 
to the individuals and businesses located in our primary service areas.  We believe this philosophy has attracted and 
will  continue  to  attract  customers  and  capture  market  share  historically  controlled  by  other  financial  institutions 
operating in our market.  Our management and employees focus on recognizing customers’ needs and delivering 
products  and  services  to  meet  those  needs.    We  aggressively  market  to  businesses,  professionals  and  affluent 
consumers that may be underserved by the large regional banks that operate in their service areas.  We believe that 
local  ownership  and  control  allows  us  to  serve  customers  more  efficiently  and  effectively  and  will  aid  in  our 
growth and success.   

Operating Strategy   

In order for us to achieve the level of prompt, responsive service necessary to attract customers and to develop 

our image as an urban bank with a community focus, we have employed the following operating strategies:  

(cid:2) Quality Employees.  We strive to hire a highly trained and experienced staff.  Employees are trained to 
answer questions about all of our products and services, so that the first employee the customer encounters 
can usually resolve most questions the customer may have.  

(cid:2)

(cid:2)

(cid:2)

Experienced  Senior  Management.    Our  senior  management  has  extensive  experience  in  the  banking 
industry and substantial business and banking contacts in our markets.   

Relationship Banking.  We focus on cross-selling financial products and services to our customers.  Our 
customer-contact employees are highly trained to recognize customer needs and to meet those needs with 
a sophisticated array of products and services.  We view cross-selling as a means to leverage relationships 
and  help  provide  useful  financial  services  to  retain  customers,  attract  new  customers  and  remain 
competitive.  

Community-Oriented Directors.  The boards of directors for the holding company and the Bank currently 
consist of residents of Birmingham, but we also have a non-voting advisory board of directors in each of 
the Huntsville, Montgomery, Dothan and Pensacola markets.  These advisory directors represent a broad 
spectrum  of  business  experience  and  community  involvement  in  the  service  areas  where  they  live.    As 
residents of our primary service areas, they are sensitive and responsive to the needs of our customers and 
prospects  in  their  respective  areas.    In  addition,  our  directors  and  advisory  directors  bring  substantial 
business and banking contacts to us.  

(cid:2) Highly  Visible  Offices.    Our  local  headquarters  buildings  are  highly  visible  in  Birmingham’s  south 
Jefferson County, and in the metropolitan areas of Huntsville, Montgomery, Dothan and Pensacola.  We 
believe that a highly visible headquarters building gives us a powerful presence in each local market. 

(cid:2)

Individual  Customer  Focus.    We  focus  on  providing  individual  service  and  attention  to  our  target 
customers, which include privately held businesses with $2 million to $250 million in sales, professionals, 
and  affluent  consumers.    As  our  officers  and  directors  become  familiar  with  our  customers  on  an 
individual basis, they are able to respond to credit requests quickly.  

8

 
 
 
(cid:2) Market Segmentation and Advertising.  We utilize traditional advertising media, such as local periodicals 
and event sponsorships, to increase our public visibility.  The majority of our marketing and advertising 
efforts,  however,  are  focused  on  leveraging  our  management’s,  directors’,  advisory  directors’  and 
stockholders’ existing relationship networks.   

(cid:2)

Telephone  and  Internet  Banking  Services.    We  offer  various  banking  services  by  telephone  through 24-
hour voice response and through internet banking.  

Growth Strategy 

Because we believe that growth and expansion of our operations are significant factors in our success, we have 

implemented the following growth strategies:  

(cid:2)

(cid:2)

Capitalize  on  Community  Orientation.    We  seek  to  capitalize  on  the  extensive  relationships  that  our 
management, directors, advisory directors and stockholders have with businesses and professionals in our 
markets.    We  believe  that  these  market  sectors  are  not  adequately  served  by  the  existing  banks  in  such 
areas.

Emphasize Local Decision-Making.  We emphasize local decision-making by experienced bankers.  We 
believe this helps us attract local businesses and service-minded customers.  

(cid:2) Offer Fee-Generating Products and Services.  Our range of services, pricing strategies, interest rates paid 
and charged, and hours of operation are structured to attract our target customers and increase our market 
share.    We  strive  to  offer  the  businessperson,  professional,  entrepreneur  and  consumer  the  best  loan 
services available while pricing these services competitively.  

(cid:2) Office Location Strategy.  We located our offices within each of our local markets in areas that we believe 

provide visibility, convenience and access to our target customers. 

Lending Services 

Lending Policy   

Our lending policies are established to support the credit needs of our primary market areas.  Consequently, we 
aggressively  seek  high-quality  borrowers  within  a  limited  geographic  area  and  in  competition  with  other  well-
established financial institutions in our primary service areas that have greater resources and lending limits than we 
have.   

Loan Approval and Review   

Our loan approval policies set various levels of officer lending authority.  When the total amount of loans to a 
single  borrower  exceeds  an  individual  officer’s  lending  authority,  further  approval  must  be  obtained  from  the 
Regional CEO and/or our Chief Executive Officer, Chief Risk Officer or Chief Credit Officer, based on our loan 
policies.  

Commercial Loans   

Our  commercial  lending  activity  is  directed  principally  toward  businesses  and  professional  service  firms 
whose  demand  for  funds  fall  within  our  legal  lending  limits.    We  make  loans  to  small-  and  medium-sized 
businesses in our primary service areas for the purpose of upgrading plant and equipment, buying inventory and for 
general working  capital.    Typically,  targeted  business borrowers have  annual sales between  $2  million  and  $250 
million.    This category  of  loans  includes  loans  made  to  individual,  partnership or  corporate  borrowers,  and  such 
loans are obtained for a variety of business purposes.  We offer a variety of commercial lending products to meet 
the  needs  of  business  and  professional  service  firms  in  our  service  areas.    These  commercial  lending  products 
include seasonal loans, bridge loans and term loans for working capital, expansion of the business, or acquisition of 
property, plant and equipment.  We also offer commercial lines of credit.  The repayment terms of our commercial 
loans will vary according to the needs of each customer.  

Our  commercial  loans  will  usually  be  collateralized.    Generally,  collateral  consists  of  business  assets, 
including any or all of general intangibles, accounts receivables, inventory, equipment, or real estate.  Collateral is 
subject to  the risk that we may have difficulty converting it to a liquid asset if necessary, as well as risks associated 
9

 
 
 
 
 
with degree of specialization,  mobility and general collectability in a default situation.  To mitigate this risk, we 
underwrite  collateral  to  strict  standards,  including  valuations  and  general  acceptability  based  on  our  ability  to 
monitor its ongoing condition and value. 

  We underwrite our commercial loans primarily on the basis of the borrower’s cash flow, ability to service debt, 
and degree of management expertise.  As a general practice, we take as collateral a security interest in any available 
real estate, equipment or personal property.  Under limited circumstances, we may make commercial loans on an 
unsecured  basis.    This  type  loan  may  be  subject  to  many  different  types  of  risks,  including  fraud,  bankruptcy, 
economic downturn, deteriorated or non-existent collateral, and changes in interest rates such as have occurred in 
the  recent  economic  recession  and  credit  market  crisis.    Perceived  risks  may  differ  depending  on  the  particular 
industry in which a borrower operates in.  General risks to an industry, such as the recent economic recession and 
credit market crisis, or to a particular segment of an industry are monitored by senior management on an ongoing 
basis.    When  warranted,  loans  to  individual  borrowers  who  may  be  at  risk  due  to  an  industry  condition  may  be 
more  closely  analyzed  and  reviewed  by  the  credit  review  committee  or  board  of  directors.    Commercial  and 
industrial  borrowers  are  required  to  submit  financial  statements  to  us  on  a  regular  basis.    We  analyze  these 
statements, looking for weaknesses and trends, and will assign the loan a risk grade accordingly.  Based on this risk 
grade,  the  loan  may  receive  an  increased degree of  scrutiny  by  management, up  to  and including  additional  loss 
reserves being required.  

Real Estate Loans   

  We make commercial real estate loans, construction and development loans and residential real estate loans. 

Commercial  Real  Estate.    Commercial  real  estate  loans  are  generally  limited  to  terms  of  five  years  or  less, 
although  payments  are  usually  structured  on  the  basis  of  a  longer  amortization.    Interest  rates  may  be  fixed  or 
adjustable, although rates generally will not be fixed for a period exceeding five years.  In addition, we generally 
will  require  personal  guarantees  from  the  principal  owners  of  the  property  supported  by  a  review  by  our 
management of the principal owners’ personal financial statements.    

Commercial  real  estate  lending  presents  risks  not  found  in  traditional  residential  real  estate  lending. 
Repayment  is  dependent  upon  successful  management  and  marketing  of  properties  and  on  the  level  of  expense 
necessary to maintain the property.  Repayment of these loans may be adversely affected by conditions in the real 
estate  market  or  the  general economy.    Also,  commercial  real  estate  loans  typically  involve  relatively  large  loan 
balances  to  a  single  borrower.    To  mitigate  these  risks,  we  closely  monitor  our  borrower  concentration.    These 
loans generally have shorter maturities than other loans, giving us an opportunity to reprice, restructure or decline 
renewal.  As with other loans, all commercial real estate loans are graded depending upon strength of credit and 
performance.  A higher risk grade will bring increased scrutiny by our management, the credit review committee 
and the board of directors.  

Construction and Development Loans.   We make construction and development loans both on a pre-sold and 
speculative  basis.    If  the  borrower  has  entered  into  an  agreement  to  sell  the  property  prior  to  beginning 
construction,  then  the  loan  is  considered  to  be  on  a  pre-sold  basis.    If  the  borrower  has  not  entered  into  an 
agreement to sell the property prior to beginning construction, then the loan is considered to be on a speculative 
basis.  Construction and development loans are generally made with a term of 12 to 24 months, and interest is paid 
monthly.    The  ratio  of  the  loan  principal  to  the  value  of  the  collateral  as  established  by  independent  appraisal 
typically will not exceed 80% of residential construction loans.  Speculative construction loans will be based on the 
borrower’s financial strength and cash flow position.  Development loans are generally limited to 75% of appraised 
value.  Loan proceeds will be disbursed based on the percentage of completion and only after the project has been 
inspected  by  an  experienced  construction  lender  or  third-party  inspector.    During  times  of  economic  stress,  this 
type loan has typically had a greater degree of risk than other loan types, as has been evident in the current credit 
crisis.   

Starting  in  2008,  there  have  been  numerous  construction  loan  defaults  among  many  commercial  bank  loan 
portfolios, including a number of Alabama-based banks.  To mitigate the risk of such defaults in our portfolio, the 
board  of  directors  and  management  tracks  and  monitors  these  loans  closely.    While  total  construction  loans 
decreased  $20.8  million  in  2011,  we  maintain  our  allocation  of  loan  loss  reserve  for  construction  loans  at 
approximately  $6.5  million,  compared  to  $6.4  million  at  the  end  of  2010.  Charge-offs  for  construction  loans 
decreased from $3.5 million for 2010 to $2.6 million for 2011. 

10 

 
 
Residential  Real  Estate  Loans.    Our  residential  real  estate  loans  consist  primarily  of  residential  second 
mortgage loans, residential construction loans and traditional mortgage lending for one-to-four family residences.  
We will originate fixed rate mortgages with long-term maturity and balloon payments generally not exceeding five 
years.    The  majority  of  our  fixed-rate  loans  are  sold  in  the  secondary  mortgage  market.    All  loans  are  made  in 
accordance with our appraisal policy, with the ratio of the loan principal to the value of collateral as established by 
independent appraisal generally not exceeding 80%.  Risks associated with these loans are generally less significant 
than those of other loans and involve fluctuations in the value of real estate, bankruptcies, economic downturn and 
customer financial problems.  Real estate has recently experienced a period of declining prices which negatively 
affects  real  estate  collateralized  loans,  but  this  negative  effect  has  to  date  been  more  prevalent  in  regions  of  the 
United States other than our primary service areas; however, homes in our primary service areas may experience 
significant price declines in the future.  We have not made and do not expect to make any Alt-A or subprime loans. 

Consumer Loans   

  We offer a variety of loans to retail customers in the communities we serve. Consumer loans in general carry a 
moderate  degree  of risk  compared  to other loans.   They are generally  more  risky  than traditional  residential  real 
estate loans but less risky than commercial loans.  Risk of default is usually determined by the well-being of the 
local  economies.    During  times  of  economic  stress,  there  is  usually  some  level  of  job  loss  both  nationally  and 
locally, which directly affects the ability of the consumer to repay debt.  Risk on consumer-type loans is generally 
managed though policy limitations on debt levels consumer borrowers may carry and limitations on loan terms and 
amounts depending upon collateral type. 

Our  consumer  loans  include  home  equity  loans  (open-  and  closed-end);  vehicle  financing;  loans  secured  by 
deposits;  and  secured  and  unsecured  personal  loans.    These  various  types  of  consumer  loans  all  carry  varying 
degrees of risk. 

Commitments and Contingencies   

As  of  December  31,  2011,  we  had  commitments  to  extend  credit  beyond  current  fundings  of  approximately 
$698.9  million,  had  issued  standby  letters  of  credit  in  the  amount  of  approximately  $42.9  million,  and  had 
commitments for credit card arrangements of approximately $19.7 million.   

Policy for Determining the Loan Loss Allowance 

The allowance for loan losses represents our management’s assessment of the risk associated with extending 
credit and its evaluation of the quality of the loan portfolio.  In calculating the adequacy of the loan loss allowance, 
our management evaluates the following factors: 

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

the asset quality of individual loans;  

changes in the national and local economy and business conditions/development, including underwriting 
standards, collections, and charge-off and recovery practices;  

changes in the nature and volume of the loan portfolio;  

changes in the experience, ability and depth of our lending staff and management;  

changes in the trend of the volume and severity of past-due loans and classified loans, and trends in the 
volume of non-accrual loans, troubled debt restructurings and other modifications, as has occurred in the 
residential mortgage markets and particularly for residential construction and development loans;  

possible deterioration in collateral segments or other portfolio concentrations; 

historical  loss  experience  (when  available)  used  for  pools  of  loans  (i.e.  collateral  types,  borrowers, 
purposes, etc.); 

changes in the quality of our loan review system and the degree of oversight by our board of directors; and 

the effect of external factors such as competition and the legal and regulatory requirement on the level of 
estimated credit losses in our current loan portfolio 
11 

 
 
 
These  factors  are  evaluated  monthly,  and  changes  in  the  asset  quality  of  individual  loans  are  evaluated  as 

needed.  

  We assign all of our loans individual risk grades when they are underwritten.  We have established minimum 
general  reserves  based  on  the  asset  quality  grade  of  the  loan.    We  also  apply  general  reserve  factors  based  on 
historical losses, management’s experience and common industry and regulatory guidelines.   

After  a  loan  is  underwritten  and  booked,  it  is  monitored  or  reviewed  by  the  account  officer,  management, 
internal  loan  review,  and  external  loan  review  personnel  during  the  life  of  the  loan.    Payment  performance  is 
monitored  monthly  for  the  entire  loan  portfolio;  account  officers  contact  customers  during  the  regular  course  of 
business  and  may  be  able  to  ascertain  if  weaknesses  are  developing  with  the  borrower;  independent  loan 
consultants perform a review annually; and federal and state banking regulators perform annual reviews of the loan 
portfolio.  If we detect weaknesses that have developed in an individual loan relationship, we downgrade the loan 
and assign higher reserves based upon management’s assessment of the weaknesses in the loan that may affect full 
collection of the debt.  We have established a policy to discontinue accrual of interest (non-accrual status) after the 
loan has become 90 days delinquent as to payment of principal or interest unless the loan is considered to be well 
collateralized and is in actively process of collection. In addition, a loan will be placed on non-accrual status before 
it  becomes  90  days  delinquent  if  management  believes  that  the  borrower’s  financial  condition  is  such  that  the 
collection of interest or principal is doubtful. Interest previously accrued but uncollected on such loans is reversed 
and charged against current income when the receivable is determined to be uncollectible. Interest income on non-
accrual loans is recognized only as received. If a loan will not be collected in full, we increase the allowance for 
loan losses to reflect our management’s estimate of any potential exposure or loss.  

Our  net  loan  losses  to  average  total  loans  decreased  to  0.32%  for  the  year  ended  December  31,  2011  from 
0.55% for the year ended December 31, 2010, which was down from 0.60% for the year ended December 31, 2009.  
Historical  performance,  however,  is  not  an  indicator  of  future  performance,  and  our  future  results  could  differ 
materially, particularly in the current real estate environment and economic recession.  As of December 31, 2011, 
we  had  $13.8  million  of  non-accrual  loans,  of  which  89%  are  secured  real  estate  loans.    We  have  allocated 
approximately  $6.5  million  of  our  allowance  for  loan  losses  to  real  estate  construction,  acquisition  and 
development, and lot loans and $6.6 million to commercial and industrial loans, and have a total loan loss reserve 
as of December 31, 2011 allocable to specific loan types of $17.0 million.  We also currently maintain a general 
reserve,  which  is  not  tied  to  any  particular  type  of  loan,  in  the  amount  of  approximately  $5.0  million  as  of 
December 31, 2011, resulting in a total loan loss reserve of $22.0 million.  Our management believes, based upon 
historical  performance,  known  factors,  overall  judgment,  and  regulatory  methodologies,  that  the  current 
methodology  used  to  determine  the  adequacy  of  the  allowance  for  loan  losses  is  reasonable,  including  after 
considering the effect of the current residential housing market defaults and business failures (particularly of real 
estate developers) plaguing financial institutions in general.  

Our  allowance  for  loan  losses  is  also  subject  to  regulatory  examinations  and determinations  as  to  adequacy, 
which may take into account such factors as the methodology used to calculate the allowance for loan losses and 
the  size  of  the  allowance  for  loan  losses  in  comparison  to  a  group  of  peer  banks  identified  by  the  regulators.  
During their routine examinations of banks, regulatory agencies may require a bank to make additional provisions 
to its allowance for loan losses when, in the opinion of the regulators, credit evaluations and allowance for loan loss 
methodology differ materially from those of management.  

  While it is our policy to charge off in the current period loans for which a loss is considered probable, there are 
additional  risks  of  future  losses  that  cannot  be  quantified  precisely  or  attributed  to  particular  loans  or  classes  of 
loans.  Because these risks include the state of the economy, our management’s judgment as to the adequacy of the 
allowance is necessarily approximate and imprecise.  

Investments

In addition to loans, we purchase investments in securities, primarily in mortgage-backed securities and state 
and municipal securities.  No investment in any of those instruments will exceed any applicable limitation imposed 
by  law  or  regulation.    Our  board  of  directors  reviews  the  investment  portfolio  on  an  ongoing  basis  in  order  to 
ensure that the investments conform to the policy as set by the board of directors.  Our investment policy provides 
that no more than 50% of our total investment portfolio may be composed of municipal securities.  All securities 
held  are  traded  in  liquid  markets,  and  we  have  no  auction-rate  securities.    We  had  no  investments  in  any  one 
security, restricted or liquid, in excess of 10% of our stockholders’ equity at December 31, 2011. 

12 

 
 
 
 
 
Deposit Services 

  We  seek  to  establish  solid  core  deposits,  including  checking  accounts,  money  market  accounts,  savings 
accounts and a variety of certificates of deposit and IRA accounts.  We currently have no brokered deposits.  To 
attract deposits, we employ an aggressive marketing plan throughout our service areas that features a broad product 
line  and  competitive  services.    The  primary  sources  of  core  deposits  are  residents  of,  and  businesses  and  their 
employees located in, our market areas.  We have obtained deposits primarily through personal solicitation by our 
officers  and  directors,  through  reinvestment  in  the  community,  and  through  our  stockholders,  who  have  been  a 
substantial source of deposits and referrals.  We make deposit services accessible to customers by offering direct 
deposit,  wire  transfer,  night  depository,  banking-by-mail  and  remote  capture  for  non-cash  items.    The  Bank  is  a 
member of the FDIC, and thus our deposits are FDIC-insured.  The Dodd-Frank Wall Street Reform and Consumer 
Protection Act extended the FDIC’s full guarantee of noninterest-bearing transaction accounts through the end of 
2012.  This guarantee does not include any interest-bearing accounts. 

Other Banking Services 

Given client demand for increased convenience and account access, we offer a range of products and services, 
including  24-hour  telephone  banking,  direct  deposit,  Internet  banking,  traveler’s  checks,  safe  deposit  boxes, 
attorney  trust  accounts  and  automatic  account  transfers.    We  also  participate  in  a  shared  network  of  automated 
teller machines and a debit card system that our customers are able to use throughout Alabama and in other states 
and, in certain accounts subject to certain conditions, we rebate to the customer the ATM fees automatically after 
each business day.  Additionally, we offer Visa® credit cards. 

Asset, Liability and Risk Management 

We manage our assets and liabilities with the aim of providing an optimum and stable net interest margin, a 
profitable after-tax return on assets and return on equity, and adequate liquidity.  These management functions are 
conducted within the framework of written loan and investment policies.  To monitor and manage the interest rate 
margin and related interest rate risk, we have established policies and procedures to monitor and report on interest 
rate risk, devise strategies to manage interest rate risk, monitor loan originations and deposit activity and approve 
all pricing strategies.  We attempt to maintain a balanced position between rate-sensitive assets and rate-sensitive 
liabilities.    Specifically,  we  chart  assets  and  liabilities  on  a  matrix  by  maturity,  effective  duration,  and  interest 
adjustment period, and endeavor to manage any gaps in maturity ranges. 

Seasonality and Cycles 

  We do not consider our commercial banking business to be seasonal. 

Employees 

  We had 210 full-time equivalent employees as of December 31, 2011.  We consider our employee relations to 
be good, and we have no collective bargaining agreements with any employees. 

Supervision and Regulation 

Both we and the Bank are subject to extensive state and federal banking regulations that impose restrictions on 
and provide for general regulatory oversight of our operations. These regulations require compliance with various 
consumer protection provisions applicable to lending, deposits, brokerage and fiduciary activities. These guidelines 
also impose capital adequacy requirements and restrict our ability to repurchase stock or receive dividends from the 
Bank.      These  laws  generally  are  intended  to  protect  depositors  and  not  stockholders.    The  following  discussion 
describes the material elements of the regulatory framework that applies to us.  

Bank Holding Company Regulation  

Since  we  own  all  of  the  capital  stock  of  the  Bank,  we  are  a  bank  holding  company  under  the  federal  Bank 
Holding  Company  Act  of  1956  (the  “BHC  Act”).    As  a  result,  we  are  primarily  subject  to  the  supervision, 
examination  and  reporting  requirements  of  the  BHC  Act  and  the  regulations  of  the  Board  of  Governors  of  the 
Federal Reserve System (the “Federal Reserve”).  

13 

 
 
 
Acquisition of Banks 

The BHC Act requires every bank holding company to obtain the Federal Reserve’s prior approval before:  

(cid:2)

(cid:2)

acquiring direct or indirect ownership or control of any voting shares of any bank if, after the acquisition, 
the bank holding company will, directly or indirectly, own or control more than 5% of the bank’s voting 
shares;  

acquiring all or substantially all of the assets of any bank; or  

(cid:2) merging or consolidating with any other bank holding company.  

Additionally, the BHC Act provides that the Federal Reserve may not approve any of these transactions if such 
transaction would result in or tend to create a monopoly or substantially lessen competition or otherwise function as 
a  restraint  of  trade,  unless  the  anti-competitive  effects  of  the  proposed  transaction  are clearly  outweighed  by  the 
public interest in meeting the convenience and needs of the community to be served.  The Federal Reserve is also 
required to consider the financial and managerial resources and future prospects of the bank holding companies and 
banks  concerned  and  the  convenience  and  needs  of  the  community  to  be  served.    The  Federal  Reserve’s 
consideration of financial resources generally focuses on capital adequacy, which is discussed below.  

Under the BHC Act, if adequately capitalized and adequately managed, we or any other bank holding company 
located in Alabama may purchase a bank located outside of Alabama.  Conversely, an adequately capitalized and 
adequately  managed  bank  holding  company  located  outside  of  Alabama  may  purchase  a  bank  located  inside 
Alabama.    In  each  case,  however,  restrictions  may  be  placed  on  the  acquisition  of  a  bank  that  has  only  been  in 
existence for a limited amount of time or will result in specified concentrations of deposits. 

Change in Bank Control. 

Subject  to  various  exceptions,  the  BHC  Act  and  the  Change  in  Bank  Control  Act,  together  with  related 
regulations,  require  Federal  Reserve  approval  prior  to  any  person’s  or  company’s  acquiring  “control”  of  a  bank 
holding company.  Under a rebuttable presumption established by the Federal Reserve, the acquisition of 10% or 
more of a class of voting stock of a bank holding company with a class of securities registered under Section 12 of 
the Exchange Act would, under the circumstances set forth in the presumption, constitute acquisition of control of 
the  bank  holding  company.  In  addition,  any  person  or  group  of  persons  must  obtain  the  approval  of  the  Federal 
Reserve under the BHC Act before acquiring 25% (5% in the case of an acquirer that is already a bank holding 
company) or more of the outstanding common stock of a bank holding company, or otherwise obtaining control or 
a “controlling influence” over the bank holding company.

Permitted Activities 

Under the BHC Act, a bank holding company is generally permitted to engage in or acquire direct or indirect 

control of more than 5% of the voting shares of any company engaged in the following activities:  

(cid:2)
(cid:2)

banking or managing or controlling banks; and  
any  activity  that  the  Federal  Reserve  determines  to  be  so  closely  related  to  banking  as  to  be  a  proper 
incident to the business of banking.  

Activities that the Federal Reserve has found to be so closely related to banking as to be a proper incident to 

the business of banking include:  

(cid:2)

factoring accounts receivable;  

(cid:2) making, acquiring, brokering or servicing loans and usual related activities;  

(cid:2)

(cid:2)

(cid:2)

leasing personal or real property;  

operating a non-bank depository institution, such as a savings association;  

trust company functions;  

14 

 
 
 
 
 
 
(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

financial and investment advisory activities;  

discount securities brokerage activities;  

underwriting and dealing in government obligations and money market instruments;  

providing specified management consulting and counseling activities;  

performing selected data processing services and support services;  

acting as an agent or broker in selling credit life insurance and other types of insurance in connection with 
credit transactions; and  

performing selected insurance underwriting activities.  

Despite prior approval, the Federal Reserve may order a bank holding company or its subsidiaries to terminate 
any of these activities or to terminate its ownership or control of any subsidiary when it has reasonable cause to 
believe that the bank holding company’s continued ownership, activity or control constitutes a serious risk to the 
financial safety, soundness, or stability of it or any of its bank subsidiaries.  

In  addition  to  the  permissible  bank  holding  company  activities  listed  above,  a  bank  holding  company  may 
qualify  and  elect  to  become  a  financial  holding  company,  permitting  the  bank  holding  company  to  engage  in 
activities that are financial in nature or incidental or complementary to financial activity.  The BHC Act expressly 
lists the following activities as financial in nature:  

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

lending, trust and other banking activities;  

insuring,  guaranteeing,  or  indemnifying  against  loss  or  harm,  or  providing  and  issuing  annuities,  and 
acting as principal, agent, or broker for these purposes, in any state;  

providing financial, investment, or advisory services;  

issuing  or  selling  instruments  representing  interests  in  pools  of  assets  permissible  for  a  bank  to  hold 
directly;  

underwriting, dealing in or making a market in securities;  

other activities that the Federal Reserve may determine to be so closely related to banking or managing or 
controlling banks as to be a proper incident to managing or controlling banks;  

foreign activities permitted outside of the United States if the Federal Reserve has determined them to be 
usual in connection with banking operations abroad;  

(cid:2) merchant banking through securities or insurance affiliates; and  

(cid:2)

insurance company portfolio investments.  

For  us  to  qualify  to  become  a  financial  holding  company,  the  Bank  and  any  other  depository  institution 
subsidiary  of  ours  must  be  well-capitalized  and  well-managed  and  must  have  a  Community  Reinvestment  Act 
rating  of  at  least  “satisfactory”.    Additionally,  we  must  file  an  election  with  the  Federal  Reserve  to  become  a 
financial holding company and must provide the Federal Reserve with 30 days’ written notice prior to engaging in 
a permitted financial activity.  We have not elected to become a financial holding company at this time.  

Support of Subsidiary Institutions 

Under  Federal  Reserve  policy,  we  are  expected  to  act  as  a  source  of  financial  strength  for  the  Bank  and  to 
commit resources to support the Bank.  This support may be required at times when we might not be inclined to 
provide it in the absence of this policy.  In addition, any capital loans made by us to the Bank will be repaid in full.  

15 

 
 
 
 
In the unlikely event of our bankruptcy, any commitment by us to a federal bank regulatory agency to maintain the 
capital of the Bank will be assumed by the bankruptcy trustee and entitled to a priority of payment.  

Bank Regulation and Supervision

The Bank is subject to extensive state and federal banking regulations that impose restrictions on and provide 
for general regulatory oversight of our operations.  These laws are generally intended to protect depositors and not 
stockholders.  The following discussion describes the material elements of the regulatory framework that applies to 
the Bank.  

Since the Bank is a commercial bank chartered under the laws of the State of Alabama, it is primarily subject 
to the supervision, examination and reporting requirements of the FDIC and the Alabama Department of Banking 
(the  “Alabama  Banking  Department”).    The  FDIC  and  the  Alabama  Banking  Department  regularly  examine  the 
Bank’s  operations  and  have  the  authority  to  approve  or  disapprove  mergers,  the  establishment  of  branches  and 
similar corporate actions.  Both regulatory agencies have the power to prevent the development or continuance of 
unsafe or unsound banking practices or other violations of law.  Additionally, the Bank’s deposits are insured by 
the FDIC to the maximum extent provided by law.  The Bank is also subject to numerous state and federal statutes 
and regulations that affect its business, activities and operations.  

Branching 

Under  current  Alabama  law,  the  Bank  may  open  branch  offices  throughout  Alabama  with  the  prior 
approval of the Alabama Banking Department.  In addition, with prior regulatory approval, the Bank may acquire 
branches of existing banks located in Alabama.  While prior law imposed various limits on the ability of banks to 
establish  new  branches  in  states  other  than  their  home  state,  the  Dodd-Frank  Wall  Street  Reform  and  Consumer 
Protection Act allows a bank to branch into a new state by acquiring a branch of an existing institution or by setting 
up a new branch, without merging with an existing institution in the target state, if, under the laws of the state in 
which the branch is to be located, a state bank chartered by that state would be permitted to establish the branch.  
This makes it much simpler for banks to open de novo branches in other states.  We opened our Pensacola, Florida 
branch using this mechanism.

Prompt Corrective Action 

The  Federal  Deposit  Insurance  Corporation  Improvement  Act  of  1991  establishes  a  system  of  “prompt 
corrective action” to resolve the problems of undercapitalized financial institutions.  Under this system, the federal 
banking  regulators  have  established  five  capital  categories  (well  capitalized,  adequately  capitalized, 
undercapitalized,  significantly  undercapitalized  and  critically  undercapitalized)  into  which  all  institutions  are 
placed.  The federal banking agencies have also specified by regulation the relevant capital levels for each of the 
other categories.  At December 31, 2011, the Bank qualified for the well-capitalized category.  

Federal  banking  regulators  are  required  to  take  various  mandatory supervisory  actions and  are  authorized  to 
take other discretionary actions with respect to institutions in the three undercapitalized categories.  The severity of 
the  action  depends  upon  the  capital  category  in  which  the  institution  is  placed.    Generally,  subject  to  a  narrow 
exception,  the  banking  regulator  must  appoint  a  receiver  or  conservator  for  an  institution  that  is  critically 
undercapitalized. 

An 

that 

institution 

is  categorized  as  undercapitalized,  significantly  undercapitalized,  or  critically 
undercapitalized  is  required  to  submit  an  acceptable  capital  restoration  plan  to  its  appropriate  federal  banking 
agency.    A  bank  holding  company  must  guarantee  that  a  subsidiary  depository  institution  meets  its  capital 
restoration  plan,  subject  to  various  limitations.    The  controlling  holding  company’s  obligation  to  fund  a  capital 
restoration plan is limited to the lesser of (i) 5% of an undercapitalized subsidiary’s assets at the time it became 
undercapitalized  and  (ii)  the  amount  required  to  meet  regulatory  capital  requirements.    An  undercapitalized 
institution  is  also  generally  prohibited  from  increasing  its  average  total  assets,  making  acquisitions,  establishing 
any  branches  or  engaging  in  any  new  line  of  business,  except  under  an accepted  capital  restoration  plan  or  with 
FDIC  approval.    The  regulations  also  establish  procedures  for  downgrading  an  institution  to  a  lower  capital 
category based on supervisory factors other than capital.  

FDIC Insurance Assessments 

The  FDIC  has  adopted  a  risk-based  assessment  system  for  insured  depository  institutions  that  takes  into 
account the risks attributable to different categories and concentrations of assets and liabilities.  The system assigns 
16 

 
 
 
 
 
 
 
 
an  institution  to  one  of  three  capital  categories:  (1)  well  capitalized;  (2)  adequately  capitalized;  and  (3) 
undercapitalized.    These  three  categories  are  substantially  similar  to  the  prompt  corrective  action  categories 
described above, with the “undercapitalized” category including institutions that are undercapitalized, significantly 
undercapitalized, and critically undercapitalized for prompt corrective action purposes.  The FDIC also assigns an 
institution  to one of  three  supervisory  subgroups based on  a  supervisory  evaluation  that  the  institution’s primary 
federal regulator provides to the FDIC and information that the FDIC determines to be relevant to the institution’s 
financial condition and the risk posed to the deposit insurance funds.  In February 2011 the FDIC adopted its final 
rule relating to the deposit insurance assessment base, assessment rate adjustments, deposit insurance assessment 
rates, and dividends.  Many of the changes to the rules were made as a result of provisions contained in the Dodd-
Frank  Act  and  went  into  effect  April  1,  2011.    Under  the  new  rules,  the  base  for  deposit  insurance  assessment 
purposes is defined as average consolidated assets during the assessment period less average tangible equity capital 
during  the  assessment  period.    Insured  depository  institutions  are  potentially  allowed  a  reduction  in  their 
assessment  rates  for  unsecured  debt.    The  unsecured  debt  adjustment  is  capped  at  the  lesser  of  5  basis  points  or 
50% of its initial base assessment rate.  Currently, annual deposit insurance assessments range from $.03 to $.45 
per  $100  of  assessable  base,  depending  on  which  risk  group  an  insured  depository  institution  falls  into.    This 
assessment  rate  is  adjusted  quarterly,  and  our  rate  has  been  set  at  $.0163,  or  $.0652  annually,  per  $100  of 
assessment base for the fourth quarter of 2011.  

The FDIC also imposes Financing Corporation (“FICO”) assessments to help pay the $780 million in annual 
interest payments on the $8 billion of bonds issued in the late 1980s as part of the government rescue of the thrift 
industry.    For  the  fourth  quarter  of  2011,  the  FICO  assessment  is  equal  to  $.0017  cents  per  $100  of  assessment 
base.  These assessments will continue until the bonds mature in 2019. 

The FDIC may terminate its insurance of deposits of a bank if it finds that the bank has engaged in unsafe or 
unsound practices, is in an unsafe or unsound condition to continue operations, or has violated any applicable law, 
regulation,  rule,  order  or  condition  imposed  by  the  FDIC.    Under  the  Federal  Deposit  Insurance  Act,  an  FDIC-
insured depository institution can be held liable for any loss incurred by, or reasonably expected, to be incurred by, 
the FDIC in connection with (1) the default of a commonly controlled FDIC-insured depository institution or (2) 
any assistance provided by the FDIC to any commonly controlled FDIC-insured depository institution “in danger 
of  default.”  “Default”  is  defined  generally  as  the  appointment  of  a  conservator  or  receiver,  and  “in  danger  of 
default” is defined generally as the existence of certain conditions indicating that a default is likely to occur in the 
absence of regulatory assistance.  The FDIC’s claim for damage is superior to claims of stockholders of the insured 
depository institution but is subordinate to claims of depositors, secured creditors, and holders of subordinated debt 
(other than affiliates) of the commonly controlled insured depository institution. 

Community Reinvestment Act 

The  Community  Reinvestment  Act  (“CRA”)  requires  that,  in  connection  with  examinations  of  financial 
institutions within their respective jurisdictions, the Federal Reserve or the FDIC will evaluate the record of each 
financial  institution  in  meeting  the  credit  needs  of  its  local  community,  including  low  and  moderate-income 
neighborhoods.  These factors are also considered in evaluating mergers, acquisitions, and applications to open an 
office or facility.  Failure to adequately meet these criteria could impose additional requirements and limitations on 
the Bank. Additionally, we must publicly disclose the terms of various CRA-related agreements.  

Other Regulations 

Interest and other charges collected or contracted for by the Bank are subject to state usury laws and federal 

laws concerning interest rates.  

Federal Laws Applicable to Credit Transactions 

The Bank’s loan operations are subject to federal laws applicable to credit transactions, including: 

(cid:2)

(cid:2)

the Federal Truth-In-Lending Act, governing disclosures of credit terms to consumer borrowers;  

the  Home  Mortgage  Disclosure  Act  of  1975,  requiring  financial  institutions  to  provide  information  to 
enable the public and public officials to determine whether a financial institution is fulfilling its obligation 
to help meet the housing needs of the community it serves;  

17 

 
 
 
 
 
(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

the Equal Credit Opportunity Act, prohibiting discrimination on the basis of race, creed or other prohibited 
factors in extending credit;  

the Fair Credit Reporting Act of 1978, governing the use and provisions of information to credit reporting 
agencies;

the  Fair  Debt  Collection  Act,  governing  the  manner  in  which  consumer  debts  may  be  collected  by 
collection agencies;  

the  Service  Members’  Civil  Relief  Act,  which  amended  the  Soldiers’  and  Sailors’  Civil  Relief  Act  of 
1940, governing the repayment terms of, and property rights underlying, secured obligations of persons in 
military service; and  

Rules  and  regulations  of  the  various  federal  agencies  charged  with  the  responsibility  of  implementing 
these federal laws.  

Federal Laws Applicable to Deposit Transactions 

The deposit operations of the Bank are subject to:  

(cid:2)

(cid:2)

the Right to Financial Privacy Act, which imposes a duty to maintain confidentiality of consumer financial 
records and prescribes procedures for complying with administrative subpoenas of financial records; and  

the Electronic Funds Transfer Act and Regulation E issued by the Federal Reserve to implement that act, 
which  govern  automatic  deposits  to  and  withdrawals  from  deposit  accounts  and  customers’  rights  and 
liabilities arising from the use of automated teller machines and other electronic banking services.  

Capital Adequacy 

  We  and  the  Bank  are  required  to  comply  with  the  capital  adequacy  standards  established  by  the  Federal 
Reserve (in the case of the holding company) and the FDIC (in the case of the Bank).  The Federal Reserve has 
established a risk-based and a leverage measure of capital adequacy for bank holding companies.  The Bank is also 
subject  to  risk-based  and  leverage  capital  requirements  adopted  by  the  FDIC,  which  are  substantially  similar  to 
those adopted by the Federal Reserve for bank holding companies.  

The  risk-based  capital  standards  are  designed  to  make  regulatory  capital  requirements  more  sensitive  to 
differences in risk profiles among banks and bank holding companies, to account for off-balance-sheet exposure, 
and to minimize disincentives for holding liquid assets.  Assets and off-balance-sheet items, such as letters of credit 
and  unfunded loan  commitments,  are  assigned  to broad risk  categories,  each with  appropriate risk weights.    The 
resulting capital ratios represent capital as a percentage of total risk-weighted assets and off-balance-sheet items.  

The minimum guideline for the ratio of total capital to risk-weighted assets is 8%.  Total capital consists of two 
components,  Tier  1  Capital  and  Tier  2  Capital.  Tier  1  Capital  generally  consists  of  common  stock,  minority 
interests in the equity accounts of consolidated subsidiaries, noncumulative perpetual preferred stock, and a limited 
amount of qualifying cumulative perpetual preferred stock, less goodwill and other specified intangible assets.  Tier 
1 Capital must equal at least 4% of risk-weighted assets.  Tier 2 Capital generally consists of subordinated debt, 
other preferred stock, and a limited amount of loan loss reserves.  The total amount of Tier 2 Capital is limited to 
100% of Tier 1 Capital.  At December 31, 2011, our consolidated ratio of total capital to risk-weighted assets was 
12.79%, and our ratio of Tier 1 Capital to risk-weighted assets was 11.39%.  

In  addition,  the  Federal  Reserve  has  established  minimum  leverage  ratio  guidelines  for  bank  holding 
companies.  These guidelines provide for a minimum ratio of Tier 1 Capital to average assets, less goodwill and 
other specified intangible assets, of 3% for bank holding companies that meet specified criteria, including having 
the highest regulatory rating and implementing the Federal Reserve’s risk-based capital measure for market risk.  
All other bank holding companies generally are required to maintain a leverage ratio of at least 4%.  At December 
31,  2011,  our leverage  ratio was 9.17%.    The  guidelines also  provide  that  bank  holding  companies experiencing 
internal growth or making acquisitions will be expected to maintain strong capital positions substantially above the 
minimum  supervisory  levels  without  reliance  on  intangible  assets.    The  Federal  Reserve  considers  the  leverage 
ratio and other indicators of capital strength in evaluating proposals for expansion or new activities.  

18 

 
 
 
 
Failure to meet capital guidelines could subject a bank or bank holding company to a variety of enforcement 
remedies, including issuance of a capital directive, the termination of deposit insurance by the FDIC, a prohibition 
on  accepting  brokered  deposits,  and  certain  other  restrictions  on  its  business.    As  described  above,  significant 
additional restrictions can be imposed on FDIC-insured depository institutions that fail to meet applicable capital 
requirements.  

As of December 31, 2011, the Bank’s most recent notification from the FDIC categorized the Bank as well-
capitalized  under  the  regulatory  framework  for  prompt  corrective  action.    To  remain  categorized  as  well-
capitalized,  the  Bank  must  maintain  minimum  total  risk-based,  Tier  1  risk-based,  and  Tier  1  leverage  ratios  as 
disclosed  in  the  table  below.    Our  management  believes  that  the  Bank  is  well-capitalized  under  the  prompt 
corrective action provisions as of December 31, 2011. 

Actual

For Capital Adequacy 
Purposes

To Be Well Capitalized 
Under Prompt Corrective 
Action Provisions

Amount

Ratio

Amount

Ratio

Amount

Ratio

As of December 31, 2011:

Total Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

$    

246,334
243,279

12.79%
12.63%

$   

154,094
154,070

8.00%
8.00%

N/A
192,588

$    

N/A
10.00%

Tier I Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

Tier I Capital to Average Assets:

Consolidated
ServisFirst Bank

219,350
216,295

219,350
216,295

11.39%
11.23%

9.17%
9.06%

77,047
77,035

95,642
95,481

4.00%
4.00%

4.00%
4.00%

N/A
115,553

N/A
119,352

N/A
6.00%

N/A
5.00%

Potential Changes in Capital Adequacy Requirements 

On  December 15,  2010,  the  Basel  Committee  on  Banking  Supervision,  a  group  representing  the  central 
banking authorities of 27 nations that formulates recommendations on banking supervisory policy, released its final 
framework  for  strengthening  international  capital  and  liquidity  regulation,  known  as  “Basel  III”.    Although  the 
Basel III  framework  is  not  directly  binding  on  the  U.S. bank  regulatory  agencies,  it  has  been  predicted  that  the 
regulatory  agencies  will  likely  implement  changes  to  the  capital  adequacy  standards  applicable  to  the  insured 
depository institutions and their holding companies in light of Basel III.  When fully phased in on January 1, 2019, 
Basel III  will  require  banks  to  maintain  the  following  new  standards  and  introduces  a  new  capital  measure 
“Common Equity Tier 1”, or “CET1”. Basel III increases the CET1 to risk-weighted assets to 4.5%, and introduces 
a  capital  conservation  buffer  of  an  additional  2.5%  of  common  equity  to  risk-weighted  assets,  raising  the  target 
CET1 to risk-weighted assets ratio to 7%. It requires banks to maintain a minimum ratio of Tier 1 capital to risk 
weighted assets of at least 6.0%, plus the capital conservation buffer effectively resulting in Tier 1 capital ratio of 
8.5%. Basel III increases the minimum total capital ratio to 8.0% plus the capital conservation buffer, increasing 
the minimum total capital ratio to 10.5%. Basel III also introduces a non-risk adjusted tier 1 leverage ratio of 3%, 
based on a measure of total exposure rather than total assets, and new liquidity standards. The Basel III capital and 
liquidity standards will be phased in over a multi-year period, but the implementation of the new framework will 
commence  January 1,  2013.  On  that  date,  to  the  extent  the  Basel  III  standards  are  adopted  by  the  applicable 
regulatory  agencies,  banks  will  be  required  to  meet  the  following  minimum  capital  ratios:  3.5%  CET1  to  risk-
weighted assets, 4.5% Tier 1 capital to risk-weighted assets and 8.0% total capital to risk-weighted assets.  

Payment of Dividends 

  We are a legal entity separate and distinct from the Bank.  Our principal source of cash flow, including cash 
flow  to  pay  dividends  to  our  stockholders,  is  dividends  the  Bank  pays  to  us  as  the  Bank’s  sole  stockholder.  
Statutory and regulatory limitations apply to the Bank’s payment of dividends to us as well as to our payment of 
dividends to our stockholders.  The policy of the Federal Reserve that a bank holding company should serve as a 
source  of  strength  to  its  subsidiary  banks  also  results  in  the  position  of  the  Federal  Reserve  that  a  bank  holding 
company should not maintain a level of cash dividends to its stockholders that places undue pressure on the capital 
of its bank subsidiaries or that can be funded only through additional borrowings or other arrangements that may 

19 

 
 
      
    
      
      
      
      
      
      
      
      
      
      
 
undermine the bank holding company’s ability to serve as such a source of strength.  Our ability to pay dividends is 
also subject to the provisions of Delaware corporate law. 

The  Alabama  Banking  Department  also  regulates  the  Bank’s  dividend  payments  and  must  approve  any 
dividends  that  would  exceed  50%  of  the  Bank’s  net  income  for  the  prior  year.    Under  Alabama  law,  a  state-
chartered bank may not pay a dividend in excess of 90% of its net earnings until the bank’s surplus is equal to at 
least 20% of its capital.  As of December 31, 2011, the Bank’s surplus was equal to 57.0% of the Bank’s capital.  
The  Bank  is  also  required  by  Alabama  law  to  obtain  the  prior  approval  of  the  Superintendent  of  Banks  (the 
“Superintendent”) for its payment of dividends if the total of all dividends declared by the Bank in any calendar 
year will exceed the total of (1) the Bank’s net earnings (as defined by statute) for that year, plus (2) its retained net 
earnings  for  the  preceding  two  years,  less  any  required  transfers  to  surplus.    Based  on  this,  the  Bank  would  be 
limited to paying $61.0 million in dividends as of December 31, 2011.  In addition, no dividends, withdrawals or 
transfers may be made from the Bank’s surplus without the prior written approval of the Superintendent. 

The Bank’s payment of dividends may also be affected or limited by other factors, such as the requirement to 
maintain  adequate  capital  above  regulatory  guidelines.    The  federal  banking  agencies have  indicated  that  paying 
dividends that deplete a depository institution’s capital base to an inadequate level would be an unsafe and unsound 
banking practice.  Under the FDIC Improvement Act of 1991, a depository institution may not pay any dividends if 
payment  would  cause  it  to  become  undercapitalized  or  if  it  already  is  undercapitalized.  Moreover,  the  federal 
agencies  have  issued  policy  statements  that  provide  that  bank  holding  companies  and  insured  banks  should 
generally only pay dividends out of current operating earnings.  If, in the opinion of the federal banking regulators, 
the Bank were engaged in or about to engage in an unsafe or unsound practice, the federal banking regulators could 
require, after notice and a hearing, that the Bank stop or refrain from engaging in the questioned practice. 

  We have never paid any dividends and we do not plan to pay dividends in the near future.  We anticipate that 
our earnings, if any, will be held for purposes of enhancing our capital. 

Restrictions on Transactions with Affiliates 

  We are subject to Section 23A of the Federal Reserve Act, which places limits on the amount of:   

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

a bank’s loans or extensions of credit to affiliates;  

a bank’s investment in affiliates;  

assets a bank may purchase from affiliates, except for real and personal property exempted by the Federal 
Reserve;  

loans or extensions of credit made by a bank to third parties collateralized by the securities or obligations 
of affiliates; and  

a bank’s guarantee, acceptance or letter of credit issued on behalf of an affiliate.  

The  total  amount of  the  above  transactions  is  limited in  amount,  as  to  any  one  affiliate,  to  10% of  a  bank’s 
capital  and  surplus  and,  as  to  all  affiliates  combined,  to  20%  of  a  bank’s  capital  and  surplus.    In  addition  to  the 
limitation on the amount of these transactions, each of the above transactions must also meet specified collateral 
requirements.  The Bank must also comply with other provisions designed to avoid the taking of low-quality assets.  

  We  are  also  subject  to  Section  23B  of  the  Federal  Reserve  Act,  which,  among  other  things,  prohibits  an 
institution from engaging in the above transactions with affiliates unless the transactions are on terms substantially 
the same, or at least as favorable to the institution or its subsidiaries, as those prevailing at the time for comparable 
transactions with nonaffiliated companies.  

The  Bank  is  also  subject  to  restrictions  on  extensions  of  credit  to  its  executive  officers,  directors,  principal 
shareholders  and  their  related  interests.    These  extensions  of  credit  (1)  must  be  made  on  substantially  the  same 
terms, including interest rates and collateral, as those prevailing at the time for comparable transactions with third 
parties  and  (2)  must  not  involve  more  than  the  normal  risk  of  repayment  or  present  other  unfavorable  features.  
There is also an aggregate limitation on all loans to insiders and their related interests.  These loans cannot exceed 
the  institution’s  total  unimpaired  capital  and  surplus,  and  the  FDIC  may  determine  that  a  lesser  amount  is 

20 

 
 
 
 
appropriate.  Insiders are subject to enforcement actions for knowingly accepting loans in violation of applicable 
restrictions.  Alabama state banking laws also have similar provisions. 

Privacy 

Financial  institutions  are  required  to  disclose  their  policies  for  collecting  and  protecting  confidential 
information.    Customers  generally  may  prevent  financial  institutions  from  sharing  nonpublic  personal  financial 
information  with  nonaffiliated  third  parties  except  under  narrow  circumstances,  such  as  the  processing  of 
transactions requested by the consumer or when the financial institution is jointly sponsoring a product or service 
with a nonaffiliated third party.  Additionally, financial institutions generally may not disclose consumer account 
numbers  to  any  nonaffiliated  third  party  for  use  in  telemarketing,  direct  mail  marketing  or  other  marketing  to 
consumers.  

Consumer Credit Reporting 

On December 4, 2003, President Bush signed the Fair and Accurate Credit Transactions Act, which amended 
the federal Fair Credit Reporting Act (the “FCRA”).  These amendments to the FCRA (the “FCRA Amendments”) 
became effective in 2004.  

The FCRA Amendments include, among other things:  

(cid:2)

(cid:2)

(cid:2)

requirements for financial institutions to develop policies and procedures to identify potential identity theft 
and,  upon  the  request  of  a  consumer,  place  a  fraud  alert  in  the  consumer’s  credit  file  stating  that  the 
consumer may be the victim of identity theft or other fraud;  

for  entities  that  furnish  information  to  consumer  reporting  agencies  (which  would  include  the  Bank), 
requirements to implement procedures and policies regarding the accuracy and integrity of the furnished 
information and regarding the correction of previously furnished information that is later determined to be 
inaccurate; and

requirements for mortgage lenders to disclose credit scores to consumers.  

The  FCRA  Amendments  also  prohibit  a  business  that  receives  consumer  information  from  an  affiliate  from 
using that information for marketing purposes unless the consumer is first provided a notice and an opportunity to 
direct  the  business  not  to  use  the  information  for  such  marketing  purposes  (the  “opt-out”),  subject  to  certain 
exceptions.   We do  not  share  consumer  information  between  us  and  the  Bank for  marketing purposes,  except  as 
allowed under exceptions to the notice and opt-out requirements.  Because we do not share consumer information 
between us and the Bank, the limitations on sharing of information for marketing purposes do not have a significant 
impact on us.  

Anti-Terrorism and Money Laundering Legislation 

The  Bank  is  subject  to  the  Uniting  and  Strengthening  America  by  Providing  Appropriate  Tools  Required  to 
Intercept and Obstruct Terrorism Act (the “USA PATRIOT Act”), the Bank Secrecy Act, and rules and regulations 
of  the  Office  of  Foreign  Assets  Control  (the  “OFAC”).    These  statutes  and  related  rules  and  regulations  impose 
requirements and limitations on specified financial transactions and account relationships, intended to guard against 
money laundering and terrorism financing.  The Bank has established a customer identification program pursuant 
to Section 326 of the USA PATRIOT Act and the Bank Secrecy Act, and otherwise has implemented policies and 
procedures to comply with the foregoing rules.  

Proposed Legislation and Regulatory Action 

New  regulations  and  statutes  are  regularly  proposed  that  contain  wide-ranging  proposals  for  altering  the 
structures,  regulations  and  competitive  relationships  of  financial  institutions  operating  or  doing  business  in  the 
United States.  We cannot predict whether or in what form any proposed regulation or statute will be adopted or the 
extent to which our business may be affected by any new regulation or statute. 

21 

 
 
 
 
 
 
Effect of Governmental Monetary Policies   

The Bank’s earnings are affected by domestic economic conditions and the monetary and fiscal policies of the 
United States government and its agencies.  The Federal Reserve’s monetary policies have had, and are likely to 
continue to have, an important impact on the operating results of commercial banks through its power to implement 
national  monetary  policy  in  order,  among  other  things,  to  curb  inflation  or  combat  a  recession.    The  monetary 
policies of the Federal Reserve affect the levels of bank loans, investments and deposits through its control over the 
issuance of United States government securities, its regulation of the discount rate applicable to member banks and 
its  influence  over  reserve  requirements  to  which  member  banks  are  subject.    We  cannot  predict,  and  have  no 
control over, the nature or impact of future changes in monetary and fiscal policies. 

Sarbanes-Oxley Act of 2002 

The Sarbanes-Oxley Act of 2002 represents a comprehensive revision of laws affecting corporate governance, 
accounting obligations and corporate reporting. The Sarbanes-Oxley Act is applicable to all companies with equity 
securities  registered,  or  that  file  reports,  under  the  Securities  Exchange  Act  of  1934.    In  particular,  the  act 
established  (i) requirements  for  audit  committees,  including  independence,  expertise  and  responsibilities; 
(ii) responsibilities regarding financial statements for the chief executive officer and chief financial officer of the 
reporting  company  and  new  requirements  for  them  to  certify  the  accuracy  of  periodic  reports;  (iii) standards  for 
auditors  and  regulation  of  audits;  (iv) disclosure  and  reporting  obligations  for  the  reporting  company  and  its 
directors  and  executive  officers;  and  (v) civil  and  criminal  penalties  for  violations  of  the  federal  securities  laws. 
The  legislation  also  established  a  new  accounting  oversight  board  to  enforce  auditing  standards  and  restrict  the 
scope of services that accounting firms may provide to their public company audit clients. 

Recent Federal Legislation relating to Financial Institutions

On July 21, 2010, the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”) 
was  signed  into  law.  As  rules  and  regulations  implementing  the  Dodd-Frank  Act  are  adopted,  this  new  law  is 
significantly changing the current bank regulatory structure and affecting the lending, deposit, investment, trading 
and operating activities of financial institutions and their holding companies. The Dodd-Frank Act requires various 
federal agencies to adopt a broad range of new implementing rules and regulations and to prepare numerous studies 
and reports for Congress. The federal agencies are given significant discretion in drafting the implementing rules 
and regulations, and consequently, many of the details and much of the impact of the Dodd-Frank Act may not be 
known for many months or years. 

The Dodd-Frank Act eliminated the federal prohibitions on paying interest on demand deposits effective one 
year  after  the  date  of  its  enactment,  thus  allowing  businesses  to  have  interest-bearing  checking  accounts. 
Depending on competitive responses, this significant change to existing law could have an adverse impact on our 
interest expense. 

The Dodd-Frank Act also broadens the base for FDIC insurance assessments. Assessments will now be based 
on the average consolidated total assets less tangible equity capital of a financial institution. The Dodd-Frank Act 
permanently increases the maximum amount of deposit insurance for banks, savings institutions and credit unions 
to  $250,000  per  depositor.  Noninterest-bearing  transaction  accounts  and  certain  attorney’s  trust  accounts  have 
unlimited deposit insurance through December 31, 2012. 

The Dodd-Frank Act requires publicly traded companies to give stockholders a non-binding vote on executive 
compensation  and  golden  parachute  payments.  In  addition,  the  Dodd-Frank  Act  authorizes  the  Securities  and 
Exchange Commission to promulgate rules that would allow stockholders to nominate their own candidates using a 
company’s  proxy  materials  and  directs  the  federal  banking  regulators  to  issue  rules  prohibiting  incentive 
compensation that encourages inappropriate risks. 

The Dodd-Frank Act created a new Bureau of Consumer Financial Protection with broad powers to supervise 
and  enforce  consumer  protection  laws.  The  Bureau  now  has  broad  rule-making  authority  for  a  wide  range  of 
consumer protection laws that apply to all banks, including the authority to prohibit “unfair, deceptive or abusive” 
acts  and  practices.  The  Bureau  has  examination  and  enforcement  authority  over  all  banks  with  more  than 
$10 billion  in  assets.  Savings  institutions  with  less  than  $10 billion  in  assets  will  continue  to  be  examined  for 
compliance with consumer laws by their primary bank regulator. 

As  noted  above,  many  aspects  of  the  Dodd-Frank  Act  are  subject  to  rulemaking  and  will  take  effect  over 
several  years, making  it difficult  to  anticipate  the  overall  financial  impact  on  us. However,  compliance with  this 
new law and its implementing regulations clearly will result in additional operating and compliance costs that could 
have a material adverse effect on our business, financial condition and results of operations. 

22 

Recent  government  efforts  to  strengthen  the  U.S.  financial  system,  including  the  implementation  of  the 
American Recovery and Reinvestment Act (“ARRA”), the Emergency Economic Stabilization Act (“EESA”), the 
Dodd-Frank Act, and special assessments imposed by the FDIC, subject us, to the extent applicable, to additional 
regulatory  fees,  corporate  governance  requirements,  restrictions  on  executive  compensation,  restrictions  on 
declaring  or  paying  dividends,  restrictions  on  stock  repurchases,  limits  on  tax  deductions  for  executive 
compensation  and  prohibitions  against  golden  parachute  payments.  These  fees,  requirements  and  restrictions,  as 
well as any others that may be imposed in the future, may have a material adverse effect on our business, financial 
condition, and results of operations. 

Available Information

Our corporate website is www.servisfirstbank.com.  We have direct links on this website to our Code of Ethics 
and the charters for our Audit, Compensation and Corporate Governance and Nominations Committees by clicking 
on  the  “Investor  Relations”  tab.    We  also  have  direct  links  to  our  filings  with  the  Securities  and  Exchange 
Commission (SEC), including, but not limited to, our annual reports on Form 10-K, Quarterly Reports on Form 10-
Q, Current Reports on Form 8-K, proxy statements and any amendments to these filings.    You may also obtain a 
copy of any such report free of charge from us by requesting such copy in writing to 850 Shades Creek Parkway, 
Suite 200, Birmingham, Alabama 35209, Attention: Chief Financial Officer.  This annual report and accompanying 
exhibits and all other reports and filings that we file with the SEC will be available for the public to view and copy 
(at prescribed rates) at the SEC’s Public Reference Room at 100 F Street, Washington, D.C. 20549.  You may also 
obtain  copies  of  such  information  at  the  prescribed  rates  from  the  SEC’s  Public  Reference  Room  by  calling  the 
SEC  at  1-800-SEC-0330.    The  SEC  also  maintains  a  website  that  contains  such  reports,  proxy  and  information 
statements, and other information as we file electronically with the SEC by clicking on http://www.sec.gov.

ITEM 1A.  RISK FACTORS. 

An investment in our common stock involves risks.  Before deciding to invest in our common stock, you should 
carefully consider the risks described below, together with our consolidated financial statements and the related 
notes  and  the  other  information  included  in  this  annual  report.    The  discussion  below  presents  material  risks 
associated  with  an  investment  in  our  common  stock.    Our  business,  financial  condition  and  results  of  operation 
could be harmed by any of the following risks or by other risks identified in this annual report, as well as by other 
risks  we  may not have anticipated or  viewed  as  material.    In  such a  case,  the  value of  our  common stock  could 
decline, and you may lose all or part of your investment.  The risks discussed below also include forward-looking 
statements,  and  our  actual  results  may  differ  substantially  from  those  discussed  in  these  forward-looking 
statements.  See also “Cautionary Note Regarding Forward-Looking Statements” on page 1. 

Risks Related to Our Industry 

Recently enacted financial reform legislation will, among other things, tighten capital standards, create a new 
Consumer  Financial  Protection  Bureau  and  result  in  new  regulations  that  are  likely  to  increase  our  costs  of 
operations.

On July 21, 2010, the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”) 
was  signed  into  law.  As  rules  and  regulations  implementing  the  Dodd-Frank  Act  are  adopted,  this  new  law  is 
significantly changing the current bank regulatory structure and affecting the lending, deposit, investment, trading 
and operating activities of financial institutions and their holding companies. The Dodd-Frank Act requires various 
federal agencies to adopt a broad range of new implementing rules and regulations and to prepare numerous studies 
and reports for Congress. The federal agencies are given significant discretion in drafting the implementing rules 
and regulations, and consequently, many of the details and much of the impact of the Dodd-Frank Act may not be 
known for many months or years. 

The Dodd-Frank Act eliminated the federal prohibitions on paying interest on demand deposits effective one 
year  after  the  date  of  its  enactment,  thus  allowing  businesses  to  have  interest-bearing  checking  accounts. 
Depending on competitive responses, this significant change to existing law could have an adverse impact on our 
interest expense. 

The Dodd-Frank Act also broadens the base for FDIC insurance assessments. Assessments are now based on 
the  average  consolidated  total  assets  less  tangible  equity  capital  of  a  financial  institution.  The  Dodd-Frank  Act 
permanently increases the maximum amount of deposit insurance for banks, savings institutions and credit unions 
to  $250,000  per  depositor.  Noninterest-bearing  transaction  accounts  and  certain  attorney’s  trust  accounts  have 
unlimited deposit insurance through December 31, 2012. 

23 

 
The Dodd-Frank Act requires publicly traded companies to give stockholders a non-binding vote on executive 
compensation  and  golden  parachute  payments.  In  addition,  the  Dodd-Frank  Act  authorizes  the  Securities  and 
Exchange Commission to promulgate rules that would allow stockholders to nominate their own candidates using a 
company’s  proxy  materials  and  directs  the  federal  banking  regulators  to  issue  rules  prohibiting  incentive 
compensation that encourages inappropriate risks. 

The Dodd-Frank Act created a new Bureau of Consumer Financial Protection with broad powers to supervise 
and  enforce  consumer  protection  laws.  The  Bureau  now  has  broad  rule-making  authority  for  a  wide  range  of 
consumer protection laws that apply to all banks, including the authority to prohibit “unfair, deceptive or abusive” 
acts  and  practices.  The  Bureau  has  examination  and  enforcement  authority  over  all  banks  with  more  than 
$10 billion  in  assets.  Savings  institutions  with  less  than  $10 billion  in  assets  will  continue  to  be  examined  for 
compliance with consumer laws by their primary bank regulator. 

As  noted  above,  many  aspects  of  the  Dodd-Frank  Act  are  subject  to  rulemaking  and  will  take  effect  over 
several  years, making  it difficult  to  anticipate  the  overall  financial  impact  on  us. However,  compliance with  this 
new law and its implementing regulations clearly will result in additional operating and compliance costs that could 
have a material adverse effect on our business, financial condition and results of operations. 

Additional regulatory requirements especially those imposed under ARRA, EESA or other legislation intended 
to strengthen the U.S. financial system, could adversely affect us. 

Recent  government  efforts  to  strengthen  the  U.S.  financial  system,  including  the  implementation  of  the 
American Recovery and Reinvestment Act (“ARRA”), the Emergency Economic Stabilization Act (“EESA”), the 
Dodd-Frank Act, and special assessments imposed by the FDIC, subject us, to the extent applicable, to additional 
regulatory  fees,  corporate  governance  requirements,  restrictions  on  executive  compensation,  restrictions  on 
declaring  or  paying  dividends,  restrictions  on  stock  repurchases,  limits  on  tax  deductions  for  executive 
compensation  and  prohibitions  against  golden  parachute  payments.  These  fees,  requirements  and  restrictions,  as 
well  as  any  others  that  may  be  imposed  in  the  future,  may  have  a  material  and  adverse  effect  on  our  business, 
financial condition, and results of operations. 

Current market conditions have adversely affected, and may continue to adversely affect, us, our customers and 
our industry.  

Because our business is focused exclusively in the southeastern United States, we are particularly exposed to 
downturns in the U.S. economy in general and in the southeastern economy in particular. Dramatic declines in the 
housing market over the past three years, with falling home prices and increasing foreclosures, unemployment and 
under-employment, have negatively impacted the credit performance of mortgage loans and resulted in significant 
write-downs  of  asset  values  by  financial  institutions,  including  government-sponsored  entities  as  well  as  major 
commercial  and  investment  banks.  These  write-downs,  initially  of  mortgage-backed  securities  but  spreading  to 
credit  default  swaps  and  other  derivative  and  cash  securities,  in  turn,  have  caused  many  financial  institutions  to 
seek additional capital, to merge with larger and stronger institutions and, in some cases, to fail. Reflecting concern 
about  the  stability  of  the  financial  markets  generally  and  the  strength  of  counterparties,  many  lenders  and 
institutional  investors  have  reduced  or  ceased  providing  funding  to  borrowers,  including  to  other  financial 
institutions. This market turmoil and tightening of credit has led to an increased level of commercial and consumer 
delinquencies,  lack  of  consumer  confidence,  increased  market  volatility  and  widespread  reduction  of  business 
activity  generally.  The  resulting  economic  pressure  on  consumers  and  businesses  and  lack  of  confidence  in  the 
financial  markets  may  adversely  affect  our  customers  and  thus  our  business,  financial  condition,  and  results  of 
operations. A worsening of these conditions would likely exacerbate any adverse effects of these difficult market 
conditions on us and others in the financial institutions industry. 

Current market volatility and industry developments may adversely affect our business and financial results.

The volatility in the capital and credit markets, along with the housing declines over the past four years, has 
resulted  in  significant  pressure  on  the  financial  services  industry.    We  have  experienced  a  higher  level  of 
foreclosures  and  higher  losses  upon  foreclosure  than  we  have  historically.    If  current  volatility  and  market 
conditions  continue  or  worsen,  there  can  be  no  assurance  that  our  industry,  results  of  operations  or  our  business 
will not be significantly adversely impacted.  We may have further increases in loan losses, deterioration of capital 
or limitations on our access to funding or capital, if needed. 

24 

   
 
 
Further,  if  other,  particularly  larger,  financial  institutions  continue  to  fail  to  be  adequately  capitalized  or 
funded, it may negatively impact our business and financial results.  We routinely interact with numerous financial 
institutions  in  the  ordinary  course  of  business  and  are  therefore  exposed  to  operational  and  credit  risk  to  those 
institutions.  Failures of such institutions may significantly adversely impact our operations.   

Our profitability is vulnerable to interest rate fluctuations. 

As a financial institution, our earnings can be significantly affected by changes in interest rates, particularly 
our  net  interest  income,  the  rate  of  loan  prepayments,  the  volume  and  type  of  loans  originated  or  produced,  the 
sales  of  loans  on  the  secondary  market  and  the  value  of  our  mortgage  servicing  rights.    Our  profitability  is 
dependent  to  a  large  extent  on  our  net  interest  income,  which  is  the  difference  between  our  income  on  interest-
earning assets and our expense on interest-bearing liabilities.  We are affected by changes in general interest rate 
levels and by other economic factors beyond our control.  

Changes in interest rates also affect the average life of loans and mortgage-backed securities.  The relatively 
lower  interest  rates  in  recent  periods  have  resulted  in  increased  prepayments  of  loans  and  mortgage-backed 
securities  as  borrowers  have  refinanced  their  mortgages  to  reduce  their  borrowing  costs.    Under  these 
circumstances, we are subject to reinvestment risk to the extent that we are not able to reinvest such prepayments at 
rates which are comparable to the rates on the prepaid loans or securities.  

We  are  subject  to  extensive  regulation  that  could  limit  or  restrict  our  activities  and  impose  financial 
requirements  or  limitations  on  the  conduct  of  our  business,  which  limitations  or  restrictions  could  have  a 
material adverse effect on our profitability.

  We  operate  in  a  highly  regulated  industry  and  are  subject  to  examination,  supervision  and  comprehensive 
regulation by various federal and state agencies including the Federal Reserve, the FDIC and the Alabama Banking 
Department.    Regulatory  compliance  is  costly  and  restricts  certain  of  our  activities,  including  payment  of 
dividends,  mergers  and  acquisitions,  investments,  loans  and  interest  rates  charged,  and  interest  rates  paid  on 
deposits.    We  are  also  subject  to  capitalization  guidelines  established  by  our  regulators,  which  require  us  to 
maintain adequate capital to support our growth.  Violations of various laws, even if unintentional, may result in 
significant  fines  or  other  penalties,  including  restrictions  on  branching  or  bank  acquisitions.    Recently,  banks 
generally have faced increased regulatory sanctions and scrutiny particularly with respect to the USA Patriot Act 
and other statutes relating to anti-money laundering compliance and customer privacy.  The current recession has 
had major adverse effects on the banking and financial industry, many of which have lost well over 50% of their 
market capitalization during the past three years due to material and substantial losses in their loan portfolios and 
substantial write downs of their asset values.  As described above, recent legislation has substantially changed, and 
increased,  federal  regulation  of  financial  institutions,  and  there  may  be  significant  future  legislation  (and 
regulations  under  existing  legislation)  that  could  have  a  further  material  effect  on  banks  and  bank  holding 
companies like us.   

The laws and regulations applicable to the banking industry could change at any time, and we cannot predict 
the effects of these changes on our business and profitability.  Because government regulation greatly affects the 
business and financial results of all commercial banks and bank holding companies, our cost of compliance could 
adversely  affect  our  ability  to  operate  profitably.    We  are  subject  to  the  reporting  requirements  of  the  Securities 
Exchange  Act  of  1934,  the  Sarbanes-Oxley  Act  of  2002  (“Sarbanes-Oxley  Act”),  and  the  related  rules  and 
regulations  promulgated  by  the  Securities  and  Exchange  Commission.    These  laws  and  regulations  increase  the 
scope,  complexity  and  cost  of  corporate  governance,  reporting  and  disclosure  practices  over  those  of  non-public 
companies.  Despite our conducting business in a highly regulated environment, these laws and regulations have 
different  requirements  for  compliance  than  we  experienced  prior  to  becoming  a  public  company.    Our  expenses 
related  to  services  rendered  by  our  accountants,  legal  counsel  and  consultants  will  increase  in  order  to  ensure 
compliance with these laws and regulations that we will be subject to as a public company and may increase further 
as we grow in size. 

Changes in monetary policies may have a material adverse effect on our business.

Like  all  regulated  financial  institutions,  we  are  affected  by  monetary  policies  implemented  by  the  Federal 
Reserve  and  other  federal  instrumentalities.    A  primary  instrument  of  monetary  policy  employed  by  the  Federal 
Reserve is the restriction or expansion of the money supply through open market operations.  This instrument of 
monetary policy frequently causes volatile fluctuations in interest rates, and it can have a direct, material adverse 
effect  on  the  operating  results  of  financial  institutions  including  our  business.    Borrowings  by  the  United  States 

25 

 
 
 
 
 
government to finance government debt may also cause fluctuations in interest rates and have similar effects on the 
operating results of such institutions. 

Risks Related To Our Business 

 Our construction and land development loan portfolio and commercial and industrial loan portfolio are both 
subject  to  unique  risks  that  could  have  a  material  adverse  effect  on  our  financial  condition  and  results  of 
operations. 

The severity of the decline in the U.S. economy has adversely affected the performance and market value of 
many of our loans.  Several years of decline and stagnation in the residential housing market have directly affected 
our construction and land development loans, while unemployment and general economic weakness have adversely 
affected  parts  of  our  commercial  and  industrial  loan  portfolio.    Our  construction  and  land  development  loan 
portfolio  was  $151.2  million  at  December  31,  2011,  comprising  8.3%  of  our  total  loans.    Our  commercial  and 
industrial  loans  were  $799.5  million  at  December  31,  2011,  comprising  43.7%  of  our  total  loans.    Construction 
loans are often riskier than home equity loans or residential mortgage loans to individuals.  In the event of a general 
economic slowdown like the one we are currently experiencing, these loans sometimes represent higher risk due to 
slower sales and reduced cash flow that could negatively affect the borrowers’ ability to repay on a timely basis.  
We, as well as our competitors, have experienced a significant increase in impaired and non-accrual construction 
and  land  development  loans  and  commercial  and  industrial  loans.    We  believe  we  have  established  adequate 
reserves  with  respect  to  such  loans,  although  there  can  be  no  assurance  that  our  actual  loan  losses  will  not  be 
greater or less than we have anticipated in establishing such reserves.  At December 31, 2011, we had an allowance 
for loan losses of $22.0 million, of which $6.5 million, or 29.5%, was allocated to real estate construction loans, 
and $6.6 million, or 30.0%, was allocated to commercial and industrial loans. 

In  addition,  although  regulations  and  regulatory  policies  affecting  banks  and  financial  services  companies 
undergo continuous change and we cannot predict when changes will occur or the ultimate effect of any changes, 
there  has  been  recent  regulatory  focus  on  construction,  development  and  other  commercial  real  estate  lending. 
Recent  changes  in  the  federal  policies  applicable  to  construction,  development  or  other  commercial  real  estate 
loans  subject  us  to  substantial  limitations  with  respect  to  making  such  loans,  increase  the  costs  of  making  such 
loans, and require us to have a greater amount of capital to support this kind of lending, all of which could have a 
material adverse effect on our financial condition and results of operations.  

If  we  fail  to  maintain  effective  internal  controls  over  financial  reporting  or  remediate  any  future  material 
weakness in our internal control over financial reporting, we may be unable to accurately report our financial 
results or prevent fraud, which could have a material adverse effect on our financial condition and results of 
operations. 

Our  internal  controls  over  financial  reporting  are  designed  to  provide  reasonable  assurance  regarding  the 
reliability of the financial reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles.  Effective internal controls over financial reporting are necessary for 
us to provide reliable reports and prevent fraud. 

  We believe that a control system, no matter how well designed and operated, can provide only reasonable, not 
absolute,  assurance  that  the  objectives  of  the  control  system  are  met.    Because  of  the  inherent  limitations  in  all 
control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of 
fraud,  if  any,  within  a  company  have  been  detected.    We  cannot  guarantee  that  we  will  identify  significant 
deficiencies and/or material weaknesses in our internal controls in the future, and our failure to maintain effective 
internal controls over financial reporting in accordance with Section 404 of the Sarbanes-Oxley Act could have a 
material adverse effect on our financial condition and results of operations. 

Our decisions regarding credit risk could be inaccurate and our allowance for loan losses may be inadequate, 
which could have a material adverse effect on our business, financial condition, results of operations and future 
prospects.

Our earnings are affected by our ability to make loans, and thus we could sustain significant loan losses and 
consequently significant net losses if we incorrectly assess either the creditworthiness of our borrowers resulting in 
loans  to  borrowers  who  fail  to  repay  their  loans  in  accordance  with  the  loan  terms  or  the  value  of  the  collateral 
securing  the  repayment  of  their  loans,  or  we  fail  to  detect  or  respond  to  a  deterioration  in  our  loan  quality  in  a 
timely  manner.    Management  makes  various  assumptions  and  judgments  about  the  collectability  of  our  loan 

26 

 
 
 
 
portfolio, including the creditworthiness of our borrowers and the value of the real estate and other assets serving as 
collateral  for  the  repayment  of  many  of  our  loans.    We  maintain  an  allowance  for  loan  losses  that  we  consider 
adequate to absorb losses inherent in the loan portfolio based on our assessment of the information available.  In 
determining  the  size  of  our  allowance  for  loan  losses,  we  rely  on  an  analysis  of  our  loan  portfolio  based  on 
historical loss experience, volume and types of loans, trends in classification, volume and trends in delinquencies 
and  non-accruals,  national  and  local  economic  conditions  and  other  pertinent  information.    We  target  small  and 
medium-sized businesses as loan customers.  Because of their size, these borrowers may be less able to withstand 
competitive or economic pressures than larger borrowers in periods of economic weakness.  Also, as we expand 
into new markets, our determination of the size of the allowance could be understated due to our lack of familiarity 
with market-specific factors.  Despite the effects of the ongoing economic decline, we believe our allowance for 
loan losses is adequate.  Our allowance for loan losses as of December 31, 2011 was $22.0 million, or 1.20% of 
total gross loans as of year-end.

If our assumptions are inaccurate, we may incur loan losses in excess of our current allowance for loan losses 
and be required to make material additions to our allowance for loan losses which could consequently materially 
and adversely affect our business, financial condition, results of operations and future prospects.   

However, even if our assumptions are accurate, federal and state regulators periodically review our allowance 
for loan losses and could require us to materially increase our allowance for loan losses or recognize further loan 
charge-offs based on judgments different than those of our management.  Any material increase in our allowance 
for  loan  losses  or  loan  charge-offs  as  required  by  these  regulatory  agencies  could  consequently  materially  and 
adversely affect our business, financial condition, results of operations and future prospects. 

Our business strategy includes the continuation of our growth plans, and our financial condition and results of 
operations could be negatively affected if we fail to grow or fail to manage our growth effectively.

  We  intend  to  continue  pursuing  our  growth  strategy  for  our  business  through  organic  growth  of  our  loan 
portfolio.  Our prospects must be considered in light of the risks, expenses and difficulties that can be encountered 
by financial service companies in rapid growth stages, which include the risks associated with the following: 

(cid:2) maintaining loan quality; 

(cid:2) maintaining adequate management personnel and information systems to oversee such growth;  

(cid:2) maintaining adequate control and compliance functions; and 

(cid:2)

securing capital and liquidity needed to support anticipated growth. 

  We may not be able to expand our presence in our existing markets or successfully enter new markets, and any 
expansion could adversely affect our results of operations.  Failure to manage our growth effectively could have a 
material  adverse  effect  on  our  business,  future  prospects,  financial  condition  or  results  of  operations,  and  could 
adversely affect our ability to successfully implement our business strategy.  Our ability to grow successfully will 
depend  on  a  variety  of  factors,  including  the  continued  availability  of  desirable  business  opportunities,  the 
competitive responses from other financial institutions in our market areas and our ability to manage our growth. 

Our continued pace of growth will require us to raise additional capital in the future to fund such growth, and 
the unavailability of additional capital or on terms acceptable to us could adversely affect our growth and/or our 
financial condition and results of operations.

  We are required by federal and state regulatory authorities to maintain adequate levels of capital to support our 
operations.  To support our recent and ongoing growth, we have completed a series of capital transactions during 
the past three years, including: 

(cid:2)

(cid:2)

(cid:2)

(cid:2)

the  sale  of  an  aggregate  of  400,000  shares  of  our  common  stock  at  $25  per  share,  or  $10,000,000,  in  a 
private placement completed in part on December 31, 2008 and in part on March 13, 2009;  
the sale of $5,000,000 aggregate principal amount of the Bank’s 8.25% Subordinated Notes due June 1, 
2016 in a private placement to an institutional investor in June 2009; and 
the sale of $15,000,000 in 6.0% Mandatory Convertible Trust Preferred Securities by our second statutory 
trust, ServisFirst Capital Trust II, on March 15, 2010; and 
the  sale  of  an  aggregate  of  340,000  shares  of  our  common  stock  at  $30  per  share,  or  $10,200,000,  in  a 
private placement completed on June 30, 2011. 

27 

 
 
After  giving  effect  to  these  transactions,  we  believe  that  we  will  have  sufficient  capital  to  meet  our  capital 
needs  for  our  immediate  growth  plans.    However,  we  will  continue  to  need  capital  to  support  our  longer-term 
growth plans.  If capital is not available on favorable terms when we need it, we will have to either issue common 
stock or other securities on less than desirable terms or reduce our rate of growth until market conditions become 
more  favorable.    In  either  of  such  events,  our  financial  condition  and  results  of  operations  may  be  adversely 
affected.     

Competition  from  financial  institutions  and  other  financial  service  providers  may  adversely  affect  our 
profitability. 

The banking business is highly competitive, and we experience competition in our markets from many other 
financial institutions.  We compete with commercial banks, credit unions, savings and loan associations, mortgage 
banking  firms,  consumer  finance  companies,  securities  brokerage  firms,  insurance  companies,  money  market 
funds,  and  other  mutual  funds,  as  well  as  other  community  banks  and  super-regional  and  national  financial 
institutions that operate offices in our service areas. 

Additionally, we face competition in our service areas from de novo community banks, including those with 
senior  management  who  were  previously  affiliated  with  other  local  or  regional  banks  or  those  controlled  by 
investor groups with strong local business and community ties.  These new, smaller competitors are likely to cater 
to  the  same  small  and  medium-size  business  clientele  and  with  similar  relationship-based  approaches  as  we  do.  
Moreover, with their initial capital base to deploy, they could seek to rapidly gain market share by under-pricing 
the current market rates for loans and paying higher rates for deposits.  These de novo community banks may offer 
higher  deposit  rates  or  lower  cost  loans  in  an  effort  to  attract  our  customers,  and  may  attempt  to  hire  our 
management and employees. 

  We compete with these other financial institutions both in attracting deposits and in making loans.  In addition, 
we  must  attract  our  customer  base  from  other  existing  financial  institutions  and  from  new residents.   We  expect 
competition  to  increase  in  the  future  as  a  result  of  legislative,  regulatory  and  technological  changes  and  the 
continuing trend of consolidation in the financial services industry.  Our profitability depends upon our continued 
ability to successfully compete with an array of financial institutions in our service areas. 

Unpredictable economic conditions or a natural disaster in the State of Alabama or the panhandle of the State 
of Florida, particularly the Birmingham-Hoover, Huntsville, Montgomery and Dothan, Alabama MSAs or the 
Pensacola-Ferry Pass-Brent, Florida MSA, may have a material adverse effect on our financial performance.

Substantially all of our borrowers and depositors are individuals and businesses located and doing business in 
our  primary  service  areas  within  the  state  of  Alabama  and the  panhandle  of  the  state  of  Florida.    Therefore,  our 
success  will  depend  on  the  general  economic  conditions  in  Alabama  and  Florida,  and  more  particularly  in 
Jefferson,  Shelby,  Madison,  Houston  and  Montgomery  Counties  in  Alabama  and  Escambia  and  Santa  Rosa 
Counties  in  Florida,  which  we  cannot  predict  with  certainty.    Unlike  with  many  of  our  larger  competitors,  the 
majority of our borrowers are commercial firms, professionals and affluent consumers located and doing business 
in  such  local  markets.    As  a  result,  our  operations  and  profitability  may  be  more  adversely  affected  by  a  local 
economic  downturn  or  natural  disaster  in  Alabama  or  Florida,  particularly  in  such  markets,  than  those  of  larger, 
more  geographically  diverse  competitors.    For  example,  a  downturn  in  the  economy  of  any  of  our  MSAs  could 
make it more difficult for our borrowers in those markets to repay their loans and may lead to loan losses that we 
cannot  offset  through  operations  in  other  markets  until  we  can  expand  our  markets  further.    Our  entry  into  the 
Pensacola market increased our exposure to potential losses associated with hurricanes and similar natural disasters 
that are more common on the Gulf Coast than in our historical markets. 

We  encounter  technological  change  continually  and  have  fewer  resources  than  many  of  our  competitors  to 
invest in technological improvements. 

The financial services industry is undergoing rapid technological changes, with frequent introductions of new 
technology-driven  products  and  services. In  addition  to  serving  customers  better,  the  effective use of technology 
increases  efficiency  and  enables  financial  institutions  to  reduce  costs.    Our  success  will  depend  in  part  on  our 
ability  to  address  our  customers’  needs  by  using  technology  to  provide  products  and  services  that  will  satisfy 
customer  demands  for  convenience,  as  well  as  to  create  additional  efficiencies  in  our  operations.    Many  of  our 
competitors have substantially greater resources to invest in technological improvements than we have.  We may 
not  be  able  to implement  new  technology-driven products  and  services effectively  or  be  successful  in  marketing 

28 

 
 
 
 
 
these products and services to our customers.  As these technologies are improved in the future, we may, in order to 
remain competitive, be required to make significant capital expenditures, which may increase our overall expenses 
and have a material adverse effect on our net income. 

Lower lending limits than many of our competitors may limit our ability to attract borrowers. 

During our early years of operation, and likely for many years thereafter, our legally mandated lending limits 
will be lower than those of many of our competitors because we will have less capital than such competitors.  Our 
lower  lending  limits  may  discourage borrowers  with  lending  needs  that  exceed  those  limits  from  doing  business 
with us.  While we may try to serve these borrowers by selling loan participations to other financial institutions, 
this strategy may not succeed.  

We may not be able to successfully expand into new markets. 

  We have opened new offices and operations in two primary markets (Dothan, Alabama and Pensacola, Florida) 
in the past four years.  We may not be able to successfully manage this growth with sufficient human resources, 
training  and  operational,  financial  and  technological  resources.    Any  such  failure  could  have  a  material  adverse 
effect on our operating results and financial condition and our ability to expand into new markets.  

Our recent results may not be indicative of our future results, and may not provide guidance to assess the risk of 
an investment in our common stock.

  We may not be able to sustain our historical rate of growth and may not even be able to expand our business at 
all.  In addition, our recent growth may distort some of our historical financial ratios and statistics.  In the future, 
we  may  not  have  the  benefit  of  several  factors  that  were  favorable  until  late  2008,  such  as  a  rising  interest  rate 
environment, a strong residential housing market or the ability to find suitable expansion opportunities.  Various 
factors, such as economic conditions, regulatory and legislative considerations and competition, may also impede 
or prohibit our ability to expand our market presence.  As a small commercial bank, we have different lending risks 
than larger banks.  We provide services to our local communities; thus, our ability to diversify our economic risks 
is limited by our own local markets and economies.  We lend primarily to small to medium-sized businesses, which 
may  expose  us  to  greater  lending  risks  than  those  faced  by  banks  lending  to  larger, better-capitalized  businesses 
with longer operating histories.  We manage our credit exposure through careful monitoring of loan applicants and 
loan  concentrations  in  particular  industries,  and  through  our  loan  approval  and  review  procedures.    Our  use  of 
historical and objective information in determining and managing credit exposure may not be accurate in assessing 
our risk. 

We are dependent on the services of our management team and board of directors, and the unexpected loss of 
key officers or directors may adversely affect our operations. 

If  any  of  our  or  the  Bank’s  executive  officers,  other  key  personnel,  or  directors  leaves  us  or  the  Bank,  our 
operations  may  be  adversely  affected.    In  particular,  we  believe  that  Thomas  A.  Broughton  III  is  extremely 
important to our success and the Bank.  Mr. Broughton has extensive executive-level banking experience and is the 
President and Chief Executive Officer of us and the Bank.  If he leaves his position for any reason, our financial 
condition and results of operations may suffer.  The Bank is the beneficiary of a key man life insurance policy on 
the life of Mr. Broughton in the amount of $5 million.  Also, we have hired key officers to run our banking offices 
in each of the Huntsville, Montgomery and Dothan, Alabama markets and the Pensacola, Florida market, who are 
extremely important to our success in such markets.  If any of them leaves for any reason, our results of operations 
could suffer in such markets.  With the exception of the key officers in charge of our Huntsville, Montgomery and 
Dothan banking offices, we do not have employment agreements or non-competition agreements with any of our 
executive officers, including Mr. Broughton.  In the absence of these types of agreements, our executive officers 
are  free  to  resign  their  employment  at  any  time  and  accept  an  offer  of  employment  from  another  company, 
including  a  competitor.    Additionally,  our  directors’  and  advisory  board  members’  community  involvement  and 
diverse and extensive local business relationships are important to our success.  If the composition of our board of 
directors changes materially, our business may also suffer.  Similarly, if the composition of the respective advisory 
boards of the Bank change materially, our business may suffer in such markets. 

29 

 
 
Our directors and executive officers own a significant portion of our common stock and can exert influence over 
our business and corporate affairs.

Our directors and executive officers, as a group, beneficially owned approximately 16.21% of our outstanding 
common stock as of December 31, 2011.  As a result of their ownership, the directors and executive officers will 
have  the  ability,  by  voting  their  shares  in  concert,  to  influence  the  outcome  of  all  matters  submitted  to  our 
stockholders for approval, including the election of directors. 

We are subject to environmental liability risk associated with lending activities. 

A significant portion of our loan portfolio is secured by real property.  During the ordinary course of business, 
we may foreclose on and take title to properties securing certain loans.  In doing so, there is a risk that hazardous or 
toxic substances could be found on these properties.  If hazardous or toxic substances are found, we may be liable 
for remediation costs, as well as for personal injury and property damage.  Environmental laws may require us to 
incur substantial expenses and may materially reduce the affected property’s value or limit our ability to use or sell 
the affected property.  The remediation costs and any other financial liabilities associated with an environmental 
hazard could have a material adverse effect on our financial condition and results of operations.  In addition, future 
laws  or  more  stringent  interpretations  or  enforcement  policies  with  respect  to  existing  laws  may  increase  our 
exposure  to  environmental  liability.    Although  management  has  policies  and  procedures  to  perform  an 
environmental review before the loan is recorded and before initiating any foreclosure action on real property, these 
reviews may not be sufficient to detect environmental hazards. 

Risks Related to Our Common Stock 

We have no current plans to pay dividends on our common stock. 

  We have never declared or paid cash dividends on our common stock. We have no current intentions to pay 
dividends. In addition, our ability to pay dividends is subject to regulatory limitations.  

Under Alabama law, a state bank may not pay a dividend in excess of 90% of its net earnings until the bank’s 
surplus is equal to at least 20% of its capital.  As of December 31, 2011, the Bank’s surplus was equal to 57.0% of 
the  Bank’s  capital.    The  Bank  is  also  required  by  Alabama  law  to  obtain  the  prior  approval  of  the  Alabama 
Superintendent of Banks (the “Superintendent”) for its payment of dividends if the total of all dividends declared 
by the Bank in any calendar year will exceed the total of (1) the Bank’s net earnings (as defined by statute) for that 
year,  plus  (2)  its  retained  net  earnings  for  the  preceding  two  years,  less  any  required  transfers  to  surplus.    In 
addition,  no  dividends,  withdrawals  or  transfers  may  be  made  from  the  Bank’s  surplus  without  the  prior  written 
approval of the Superintendent.   

There are limitations on your ability to transfer your common stock. 

There is no public trading market for the shares of our common stock, and we have no current plans to list our 
common stock on any exchange.  However, a brokerage firm may create a market for our common stock on the 
OTC/Bulletin  Board  or  Pink  Sheets  without  our  participation  or  approval  upon  the  filing  and  approval  by  the 
FINRA OTC Compliance Unit of a Form 211.  As a result, unless a Form 211 is filed and approved, stockholders 
who may wish or need to dispose of all or part of their investment in our common stock may not be able to do so 
effectively  except  by  private  direct  negotiations  with  third  parties,  assuming  that  third  parties  are  willing  to 
purchase our common stock.  

Alabama  and  Delaware  law  limit  the  ability  of  others  to  acquire  the  Bank,  which  may  restrict  your  ability  to 
fully realize the value of your common stock. 

In  many  cases,  stockholders  receive  a  premium  for  their  shares  when  one  company  purchases  another.  
Alabama and Delaware law makes it difficult for anyone to purchase the Bank or us without approval of our board 
of directors.  Thus, your ability to realize the potential benefits of any sale by us may be limited, even if such sale 
would represent a greater value for stockholders than our continued independent operation. 

30 

 
 
 
 
 
Our Certificate of Incorporation authorizes the issuance of preferred stock which could adversely affect holders 
of our common stock and discourage a takeover of us by a third party. 

Our Certificate of Incorporation authorizes the board of directors to issue up to 1,000,000 shares of preferred 
stock without any further action on the part of our shareholders.  In 2011, we issued 40,000 shares of Senior Non-
cumulative Perpetual Preferred Stock with certain rights and preferences set forth in the Certificate of Designation 
for such preferred stock.  Our board of directors also has the power, without shareholder approval, to set the terms 
of any series of preferred stock that may be issued, including voting rights, dividend rights, and preferences over 
our common stock with respect to dividends or in the event of a dissolution, liquidation or winding up and other 
terms.    In  the  event  that  we  issue  preferred  stock  in  the  future  that  has  preference  over  our  common  stock  with 
respect to payment of dividends or upon our liquidation, dissolution or winding up, or if we issue preferred stock 
with voting rights that dilute the voting power of our common stock, the rights of the holders of our common stock 
or  the  market  price  of  our  common  stock  could  be  adversely  affected.    In  addition,  the  ability  of  our  board  of 
directors  to  issue  shares  of  preferred  stock  without  any  action  on  the  part  of  the  shareholders  may  impede  a 
takeover of us and prevent a transaction favorable to our shareholders. 

An investment in our common stock is not an insured deposit. 

Our common stock is not a bank deposit and, therefore, is not insured against loss by the FDIC, any deposit 
insurance fund or by any other public or private entity.  Investment in our common stock is inherently risky for the 
reasons  described  in  this  “Risk  Factors”  section  and  elsewhere  in  this  Memorandum  (including  the  documents 
incorporated herein by reference) and is subject to the same market forces that affect the price of common stock in 
any company.  As a result, an investor may lose some or all of such investor’s investment in our common stock.

ITEM 1B.  UNRESOLVED STAFF COMMENTS. 

None.

ITEM 2.   PROPERTIES. 

  We  operate  through  ten  banking  offices.    Our  Shades  Creek  Parkway  office  also  includes  our  corporate 
headquarters.  We believe that our banking offices are in good condition, are suitable to our needs and, for the most 
part, are relatively new.  The following table summarizes pertinent details of our banking offices, all of which are 
leased.

State

MSA
Office Address

Alabama:
     Birmingham-Hoover MSA: 

850 Shades Creek Parkway, Suite 200 (1) 
324 Richard Arrington Jr. Boulevard North 
5403 Highway 280, Suite 401 
Total:

Huntsville MSA: 

401 Meridian Street, Suite 100 
1267 Enterprise Way, Suite A (1) 
Total:

Montgomery MSA: 

1 Commerce Street, Suite 200 
8117 Vaughn Road, Unit 20 
Total:

     Dothan MSA: 
         4801 West Main Street (1) 
         1640 Ross Clark Circle  

City

Zip
Code

Birmingham
Birmingham
Birmingham

35209 
35203 
35242 
3 Offices 

Owned 
or
Leased

Leased 
Leased 
Leased 

Huntsville 
Huntsville 

35801 
35806 
2 Offices 

Leased 
Leased    

  Montgomery  
Montgomery

36104 
36116 
  2 Offices 

Leased    
Leased 

Date
Opened

03/02/2005
12/19/2005
08/15/2006

11/21/2006
08/21/2006

06/04/2007
09/26/2007

Dothan 
Dothan 

36305 
36301 

Leased 
Leased 

10/17/2008
2/1/2011

31 

 
 
  
   
    
    
    
  
 
    
 
  
   
  
  
  
    
 
 
      
   
    
  
 
  
 
  
 
  
 
         Total: 

Total Offices in Alabama: 

Florida:

Pensacola-Ferry Pass-Brent MSA: 

316 South Balen Street 
Total:

2 Offices

9 Offices 

Pensacola 

32502 
1 Office 

Leased 

04/01/2011

(1) Office relocated to this address in 2009.  Original office opened on date indicated. 

ITEM 3.    LEGAL PROCEEDINGS. 

Neither  we  nor  the  Bank  is  currently  subject  to  any  material  legal  proceedings.    In  the  ordinary  course  of 
business, the Bank is involved in routine litigation, such as claims to enforce liens, claims involving the making 
and servicing of real property loans, and other issues incident to the Bank’s business. Management does not believe 
that  there  are  any  threatened  proceedings  against  us  or  the  Bank  which,  if  determined  adversely,  would  have  a 
material effect on our or the Bank’s business, financial position or results of operations.  

ITEM 4.  MINE SAFETY DISCLOSURE 

None. 

PART II 

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER 
MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES. 

There is no public market for our common stock, and we have no current plans to list our common stock on 
any public market.  Consequently, there have only been a very few secondary trades in our common stock.  The 
most recent sale of our common stock was at $30 per share on February 7, 2012.  As of December 31, 2011, we 
had approximately 1,217 stockholders of record holding 5,932,182 outstanding shares of our common stock, and 
we had 792,300 shares of our common stock currently subject to outstanding options to purchase such shares under 
the 2005 Amended and Restated Stock Incentive Plan, 226,500 shares of our common stock currently subject to 
outstanding  options  to  purchase  such  shares  under  the  2009  Stock  Incentive  Plan,  22,000  shares  issued  with 
restrictions  under  our  2009  Stock  Incentive  Plan,  55,000  shares  of  common  stock  subject  to  other  outstanding 
options, 40,000 shares of common stock currently subject to outstanding warrants to purchase such shares, 75,000 
shares  of  common  stock  reserved  for  issuance  upon  conversion  of  outstanding  mandatory  convertible  trust 
preferred  securities  and  15,000  shares  of  common  stock  currently  reserved  for  issuance  upon  conversion  of  an 
outstanding convertible subordinated note. 

Dividends

  We have never declared or paid dividends on our common stock, and we do not expect to pay dividends to 
common  stockholders  in  the  near  future.  We  anticipate  that  our  earnings,  if  any,  will  be  held  for  purposes  of 
enhancing our capital. Our payment of cash dividends to common stockholders is subject to the discretion of our 
Board of Directors and the Bank’s ability to pay dividends.  The principal source of our cash flow, including cash 
flow  to  pay  dividends,  comes  from  dividends  that  the  Bank  pays  to  us  as  its  sole  shareholder.    Statutory  and 
regulatory limitations apply to the Bank’s payment of dividends to us, as well as our payment of dividends to our 
stockholders.  For a more complete discussion on the restrictions on dividends, see “Supervision and Regulation - 
Payment  of  Dividends”  in  Item  1.    We  do  pay  quarterly  dividends  on  our  40,000  shares  of  outstanding  Non-
cumulative Perpetual Preferred Stock pursuant to it Certificate of Designation. 

Recent Sales of Unregistered Securities 

  We had no sales of unregistered securities in 2011 other than those previously reported in our reports filed with 
the Securities and Exchange Commission. 

32 

 
 
 
Purchases of Equity Securities by the Registrant and Affiliated Purchasers

  We made no repurchases of our equity securities, and no “affiliated purchasers” (as defined in Rule 10b-18(a) 
(3)  under  the  Securities  Exchange  Act  of  1934)  purchased  any  shares  of  our  equity  securities  during  the  fourth 
quarter of the fiscal year ended December 31, 2011. 

Equity Compensation Plan Information 

The following table sets forth certain information as of December 31, 2011 relating to stock options granted 
under our 2005 Amended and Restated Stock Incentive Plan and our 2009 Stock Incentive Plan and other options 
or warrants issued outside of such plans. 

Plan Category 

Equity compensation awards  plans 
approved  by security holders 
Equity compensation awards plans not   
approved  by security holders 

Total

Number of securities 
issued/to be issued 
upon exercise of 
outstanding options, 
warrants and rights 

1,048,800 

55,000 
1,103,800 

Weighted-average 
exercise price of 
outstanding options, 
warrants and rights 

Number of securities 
remaining available for 
future issuance under 
equity compensation plans 

18.59 

17.27 
18.52 

401,200 

- 
401,200 

  We  grant  stock  options  as  incentive  to  employees,  officers,  directors  and  consultants  to  attract  or  retain 
these  individuals,  to  maintain  and  enhance  our  long-term  performance  and  profitability,  and  to  allow  these 
individuals  to  acquire  an  ownership  interest  in  our  company.    Our  compensation  committee  administers  this 
program, making all decisions regarding grants and amendments to these awards.  An incentive stock option may 
not be  exercised  later  than 90  days  after  an  option holder  terminates  his  or  her  employment  with  us  unless  such 
termination is a consequence of such option holder’s death or disability, in which case the option period may be 
extended for up to one year after termination of employment.  All of our issued options will vest immediately upon 
a  transaction  in  which  we  merge  or  consolidate  with  or  into  any  other  corporation  (unless  we  are  the  surviving 
corporation), or sell or otherwise transfer our property, assets or business substantially in its entirety to a successor 
corporation.  At that time, upon the exercise of an option, the option holder will receive the number of shares of 
stock  or  other  securities  or  property,  including  cash,  to which  the  holder  of  a  like  number  of  shares  of  common 
stock would have been entitled upon the merger, consolidation, sale or transfer if such option had been exercised in 
full immediately prior thereto.  All of our issued options have a term of 10 years.  This means the options must be 
exercised  within  10  years  from  the  date  of  the  grant.    At  December  31,  2011,  we  had  issued  and  outstanding 
options to purchase 1,048,800 shares of our common stock.   

Upon the formation of the Bank in May 2005, we issued to each of our directors warrants to purchase up to 
10,000 shares of our common stock, or 60,000 in the aggregate, for a purchase price of $10.00 per share, expiring 
in ten years.  These warrants became fully vested in May 2008. 

On  September  2,  2008,  we  granted  warrants  to  purchase  up  to  75,000  shares  of  our  common  stock  for  a 

purchase price of $25.00 per share in relation to the issuance of our Subordinated Deferrable Interest Debentures. 

On June 23, 2009, we granted warrants to purchase up to 15,000 shares of our common stock for a purchase 
price  of  $25.00  per  share  in  relation  to  the  issuance  of  our  Subordinated  Note  due  June  1,  2016  as  more  fully 
described in Note 11 to the Consolidated Financial Statements. 

On  September  21,  2006,  we  granted  non-plan  stock  options  to  persons  representing  certain  key  business 
relationships to purchase up to an aggregate of 30,000 shares of our common stock for a purchase price of $15.00 
per share.  On November 2, 2007, we granted non-plan stock options to persons representing certain key business 
relationships to purchase up to an aggregate of 25,000 shares of our common stock for a purchase price of $20.00 
per share.  These stock options are non-qualified and are not part of either of our stock incentive plans.  They vest 
100% in a lump sum five years after their date of grant and expire 10 years after their date of grant. 

On October 26, 2009, we made a restricted stock award under the 2009 Stock Incentive Plan of 20,000 shares 
of common stock to Thomas A. Broughton III, President and Chief Executive Officer.  These shares vest in five 
equal installments commencing on the first anniversary of the grant date, subject to earlier vesting in the event of a 
merger, consolidation, sale or transfer as described in the first paragraph under the table above. 

33 

 
 
 
 
 
 
 
On February 9, 2010, we made restricted stock awards under the 2009 Stock Incentive Plan of 2,000 shares of 
common stock to each of five employees, for a total of 10,000 shares.  These shares vest five years from the date of 
grant,  subject  to  earlier  vesting  in  the  event  of  a  merger,  consolidation,  sale  or  transfer  as  described  in  the  first 
paragraph under the table above. 

On November 28, 2011, we granted 10,000 non-qualified stock options to each Company director, or a total of 

60,000 options, to purchase shares at a price of $30.00.  The options vest 100% at the end of five years. 

Performance Graph 

The  information  included  under  the  caption  “Performance  Graph”  in  this  Item  5  of  this  Form  10-K  is  not 
deemed to be “soliciting material” or to be “filed” with the SEC or subject to Regulation 14A or 14C under the 
Securities Exchange Act of 1934 or the liabilities of Section 18 of the Securities Exchange Act of 1934, and will 
not be deemed to be incorporated by reference into any filings we make under the Securities Act of 1933 or the 
Securities Act of 1934, except to the extent we specifically incorporate it by reference into such a filing.  

The following graph compares the change in cumulative total stockholder return on our common stock with 
the  cumulative  total  return  of  the  NASDAQ  Banks  Index  and  the  S&P  Stock  Index  from  December  31,  2006 
through December 31, 2011. This comparison assumes $100 invested on December 31, 2006 in (a) our common 
stock, (b) the NASDAQ Banks Index, and (c) the NASDAQ Composite Stock Index.  Our common stock is not 
traded on any exchange or national market system, and prices for our stock are determined based on actual prices at 
which our stock has been sold in arm’s-length private placements completed prior to each point in time represented 
in the graph.  Such prices are not necessarily indicative of the prices that would result from transactions conducted 
on an exchange. 

Total Return Performance

ServisFirst Bancshares, Inc.

NASDAQ Composite

NASDAQ Bank

250

200

150

100

50

e
u
l
a
V
x
e
d
n
I

0
12/31/06

12/31/07

12/31/08

12/31/09

12/31/10

12/31/11

Index:

ServisFirst Bancshares, Inc. 
NASDAQ Composite 

NASDAQ Bank 

12/31/2006 
100.00 
100.00 

100.00 

12/31/2007 
133.00 
109.81 

77.93 

12/31/2008 
167.00 
65.29 

59.29 

12/31/2009 
167.00 
93.95 

48.32 

12/31/2010 
167.00 
109.84 

54.06 

12/31/2011 
200.00 
107.86 

47.34 

Date 

34 

 
 
 
 
 
 
 
 
 
ITEM 6.  SELECTED FINANCIAL DATA. 

The following table sets forth selected historical consolidated financial data from our consolidated financial 
statements and should be read in conjunction with our consolidated financial statements including the related notes 
and  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations”  which  are 
included  below.    Except  for  the  data  under  “Selected  Performance  Ratios”,  “Asset  Quality  Ratios”,  “Liquidity 
Ratios”, “Capital Adequacy Ratios” and “Growth Ratios”, the selected historical consolidated financial data as of 
December 31, 2011, 2010, 2009, 2008, and 2007 and for the years ended December 31, 2011, 2010, 2009, 2008, 
and 2007 are derived from our audited consolidated financial statements and related notes. 

Selected Balance Sheet Data:

Total assets
Total loans 
Loans, net
Securities available for sale
Securities held to maturity 
Cash and due from banks
Interest-bearing balances with banks
Fed funds sold
Mortgage loans held for sale
Restricted equity securities
Bank owned life insurance contracts
Premises and equipment, net
Deposits
Other borrowings  
Trust preferred securities
Other liabilities
Stockholders' equity
Selected income Statement Data:

Interest Income
Interest expense
Net interest income 
Provision for loan losses
Net interest income after provision

for loan losses
Noninterest income
Noninterest expense
Income before income taxes
Income taxes expenses
Net income
Per common Share Data:

Net Income, basic
Net income, diluted
Book value
Weighted average shares outstanding:
Basic
Diluted
Actual shares outstanding

As of and for the years ended December 31,

2011

2010

2009

2008

2007

(Dollars in thousands except for share and per share data)

$       

2,460,785
1,830,742
1,808,712
293,809
15,209
43,018
99,350
100,565
17,859
3,501
40,390
4,591
2,143,887
84,219
30,514
5,873
196,292

$       

1,935,166
1,394,818
1,376,741
276,959
5,234
27,454
204,278
346
7,875
3,510
-
4,450
1,758,716
24,937
30,420
3,993
117,100

$            

91,411
16,080
75,331
8,972

$            

78,146
15,260
62,886
10,350

66,359
6,926
37,458
35,827
12,389
23,438

52,536
5,169
30,969
26,736
9,358
17,378

$ 1,573,497
1,207,084
1,192,173
255,453
645
26,982
48,544
680
6,202
3,241
-
5,088
1,432,355
24,922
15,228
3,370
97,622

$      62,197
18,337
43,860
10,685

33,175
4,413
28,930
8,658
2,780
5,878

$       

1,162,272
968,233
957,631
102,339
-
22,844
30,774
19,300
3,320
2,659
-
3,884
1,037,319
20,000
15,087
3,082
86,784

$          

838,250
675,281
667,549
87,233
-
15,756
34,068
16,598
2,463
1,202
-
4,176
762,683
73
-
2,465
72,247

$            

55,450
20,474
34,976
6,274

$            

51,417
25,872
25,545
3,541

28,702
2,704
20,576
10,830
3,825
7,005

22,004
1,441
14,796
8,649
3,152
5,497

$                

4.03
3.53
26.35

$                

3.15
2.84
21.19

$          1.07
1.02
17.71

$                

1.37
1.31
16.15

$                

1.19
1.16
14.13

5,759,524
6,749,163
5,932,182

5,519,151
6,294,604
5,527,482

5,485,972
5,787,643
5,513,482

5,114,194
5,338,883
5,374,022

4,631,047
4,721,864
5,113,482

35 

                        
              
                        
                        
                        
                        
                        
                  
                  
                  
                  
                  
                
                
                
                
         
         
         
         
         
         
         
         
         
         
         
         
Selected Performance Ratios:

Return on average assets
Return on average stockholders' equity
Net interest margin (1)
Efficiency ratio (2)
Asset quality Ratios:

Net charge-offs to average

loans outstanding

Non-performing loans to totals loans
Non-performing assets to total assets
Allowance for loan losses to total

gross loans

Allowance for loan losses to total

non-performing loans

Liquidity Ratios:

Net loans to total deposits
Net average loans to average

earning assets

Noninterest-bearing deposits to

total deposits

Capital Adequacy Ratios:

Stockholders' equity to total assets
Total risked-based capital (3)
Tier I capital (4)
Leverage ratio (5)
Growth Ratios:

Percentage change in net income
Percentage change in diluted net

income per share

Percentage change in assets
Percentage change in net loans
Percentage change in deposits
Percentage change in equity

As of and for the years ended December 31,

2011

2010

2009

2008

2007

1.08%
14.73%
3.79%
45.54%

0.32%
0.75%
1.06%

1.20%

1.04%
15.86%
3.94%
45.51%

0.55%
1.03%
1.10%

1.30%

0.43%
6.33%
3.31%
59.57%

0.60%
1.01%
1.57%

1.24%

0.71%
9.28%
3.70%
54.61%

0.41%
1.02%
1.74%

1.09%

0.78%
9.40%
3.78%
54.83%

0.23%
0.66%
0.73%

1.15%

159.96%

126.00%

122.34%

108.17%

173.94%

84.37%

78.28%

83.23%

92.32%

87.53%

76.71%

78.04%

80.06%

85.84%

77.19%

16.96%

14.24%

14.75%

11.71%

11.15%

7.97%
12.79%
11.39%
9.17%

6.05%
11.82%
10.22%
7.77%

6.20%
10.48%
8.89%
6.97%

7.47%
11.25%
10.18%
9.01%

8.62%
11.22%
10.12%
8.40%

34.87%

195.64%

-16.10%

27.43%

35.00%

24.30%
27.16%
31.38%
21.90%
67.63%

178.43%
22.99%
15.46%
22.78%
19.95%

-22.50%
35.38%
24.49%
38.08%
12.49%

12.93%
38.65%
45.45%
36.00%
20.12%

13.21%
58.59%
53.43%
61.13%
38.18%

(1)  Net interest margin is the net yield on interest earning assets and is the difference between the interest yield earned on
interest-earning assets and interest rate paid on interest-bearing liabilities, divided by average earning assets.
(2)  Efficiency ratio is the result of noninterest expense divided by the sum of net interest income and noninterest income.
(3) Total stockholders' equity excluding unrealized gains/(losses) on securities available for sale, net of taxes, and intangible assets
plus allowance for loan losses (limited to 1.25% of risk-weighted assets) divided by total risk-weighted assets. The FDIC-required
minimum to be well capitalized is 10%.
(4)Total stockholders' equity excluding unrealized gains/(losses) on securities available for sale, net of taxes, and intangible assets
divided by total risk-weighted. The FDIC-required minimum to be well-capitalized is 6%.
(5) Total stockholders' equity excluding unrealized losses on securities available for sale, net of taxes, and intangible assets divided
by average assets less intangible assets. The FDIC-required minimum to be well-capitalized is 5%; however, the Alabama Banking
Department has required that the Bank maintain a Tier 1 capital leverage ratio of 8%.

36 

ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION 
AND RESULTS OF OPERATIONS. 

The  following  is  a  narrative  discussion  and  analysis  of  significant  changes  in  our  results  of  operations  and 
financial condition.  The purpose of this discussion is to focus on information about our financial condition and 
results of operations that is not otherwise apparent from the audited financial statements.  Analysis of the results 
presented  should  be  made  in  the  context  of  our  relatively  short  history.    This  discussion  should  be  read  in 
conjunction with the financial statements and selected financial data included elsewhere in this document. 

Forward-Looking Statements 

  We may from time to time make written or oral forward-looking statements, including statements contained in 
our  filings  with  the  Securities  and  Exchange  Commission  and  reports  to  stockholders.    Statements  made  in  this 
annual report, other than those concerning historical information, should be considered forward-looking and subject 
to various risks and uncertainties.  Such forward-looking statements are made based upon our management’s belief 
as well as assumptions made by, and information currently available to, our management.  Our actual results may 
differ  materially  from  the  results  anticipated  in  forward-looking  statements  due  to  a  variety  of  factors,  including 
governmental monetary and fiscal policies, deposit levels, loan demand, loan collateral values, securities portfolio 
values,  interest  rate  risk  management,  the  effects  of  competition  in  the  banking  business  from  other  commercial 
banks,  thrifts,  mortgage  banking  firms,  consumer  finance  companies,  credit  unions,  securities  brokerage  firms, 
insurance  companies,  money  market  funds  and  other  financial  institutions  operating  in  our  market  area  and 
elsewhere, including institutions operating through the Internet, changes in governmental regulation relating to the 
banking  industry,  including  regulations  relating  to  branching  and  acquisitions,  failure  of  assumptions  underlying 
the  establishment  of  reserves  for  loan  losses,  including  the  value  of  collateral  underlying  delinquent  loans,  and 
other factors.  We caution that such factors are not exclusive.  We do not undertake to update any forward-looking 
statement  that  may  be  made  from  time  to  time  by,  or  on  behalf  of,  us.    See  also  “Cautionary  Note  Regarding 
Forward Looking Statements” on page 1. 

Overview 

  We are a bank holding company within the meaning of the Bank Holding Company Act of 1956 headquartered 
in Birmingham, Alabama. Through our wholly-owned subsidiary bank, we operate ten full service banking offices 
located in Jefferson, Shelby, Madison, Montgomery and Houston Counties in Alabama, and in Escambia County in 
Florida.  These offices operate in the Birmingham-Hoover, Huntsville, Montgomery, and Dothan, Alabama MSAs, 
and in the Pensacola-Ferry Pass-Brent, Florida MSA.  Our principal business is to accept deposits from the public 
and  to  make  loans  and  other  investments.  Our  principal  source  of  funds  for  loans  and  investments  are  demand, 
time,  savings,  and  other  deposits  and  the  amortization  and  prepayment  of  loans  and  borrowings.  Our  principal 
sources of  income  are  interest  and  fees  collected  on  loans,  interest  and  dividends  collected on  other  investments 
and  service  charges.  Our  principal  expenses  are  interest  paid  on  savings  and  other  deposits,  interest  paid  on  our 
other borrowings, employee compensation, office expenses and other overhead expenses. 

Critical Accounting Policies 

Our consolidated financial statements are prepared based on the application of certain accounting policies, the 
most  significant  of  which  are  described  in  the  Notes  to  the  Consolidated  Financial  Statements.  Certain  of  these 
policies require numerous estimates and strategic or economic assumptions that may prove inaccurate or subject to 
variation and may significantly affect our reported results and financial position for the period or in future periods. 
The use of estimates, assumptions, and judgments are necessary when financial assets and liabilities are required to 
be  recorded  at,  or  adjusted  to  reflect,  fair  value.  Assets  carried  at  fair  value  inherently  result  in  more  financial 
statement  volatility.  Fair  values  and  information  used  to  record  valuation  adjustments  for  certain  assets  and 
liabilities are based on either quoted market prices or are provided by other independent third-party sources, when 
available.  When  such  information  is  not  available,  management  estimates  valuation  adjustments.  Changes  in 
underlying  factors,  assumptions  or  estimates  in  any  of  these  areas  could  have  a  material  impact  on  our  future 
financial condition and results of operations.  

Allowance for Loan Losses  

The allowance for loan losses, sometimes referred to as the “ALLL”, is established through periodic charges to 
income.  Loan  losses  are  charged  against  the  ALLL  when  management  believes  that  the  future  collection  of 
principal is unlikely. Subsequent recoveries, if any, are credited to the ALLL. If the ALLL is considered inadequate 

37 

 
 
 
to absorb future loan losses on existing loans for any reason, including but not limited to, increases in the size of 
the  loan  portfolio,  increases  in  charge-offs  or  changes  in  the  risk  characteristics  of  the  loan  portfolio,  then  the 
provision for loan losses is increased.  

Loans are considered impaired when, based on current information and events, it is probable that the Bank will 
be unable  to  collect  all  amounts due  according  to  the original  terms  of the loan  agreement.  The  collection of  all 
amounts due according to contractual terms  means that both the contractual interest and principal payments of a 
loan will be collected as scheduled in the loan agreement. Impaired loans are measured based on the present value 
of  expected  future  cash  flows  discounted  at  the  loan’s  effective  interest  rate,  or,  as  a  practical  expedient,  at  the 
loan’s observable market price, or the fair value of the underlying collateral. The fair value of collateral, reduced by 
costs to sell on a discounted basis, is used if a loan is collateral-dependent. 

Investment Securities Impairment  

Periodically, we may need to assess whether there have been any events or economic circumstances to indicate 
that a security on which there is an unrealized loss is impaired on other-than-temporary basis. In any such instance, 
we would consider many factors, including the severity and duration of the impairment, our intent and ability to 
hold  the  security  for  a  period  of  time  sufficient  for  a  recovery  in  value,  recent  events  specific  to  the  issuer  or 
industry,  and  for  debt  securities,  external  credit  ratings  and  recent  downgrades.  Securities  on  which  there  is  an 
unrealized  loss  that  is  deemed  to  be  other-than-temporary  are  written  down  to  fair  value,  with  the  write-down 
recorded as a realized loss in securities gains (losses).  

Other Real Estate Owned 

Other  real  estate  owned,  consisting of  assets  that  have  been  acquired  through  foreclosure,  is  recorded  at  the 
lower  of  cost  or  estimated  fair  value  less  the  estimated  cost  of  disposition.    Fair  value  is  based  on  independent 
appraisals  and  other  relevant  factors.    Other  real  estate  owned  is  revalued  on  an  annual  basis  or  more  often  if 
market conditions necessitate.  Valuation adjustments required at foreclosure are charged to the allowance for loan 
losses.  Subsequent to foreclosure, losses on the periodic revaluation of the property are charged to net income as 
OREO expense.  Significant judgments and complex estimates are required in estimating the fair value of other real 
estate,  and  the  period  of  time  within  which  such  estimates  can  be  considered  current  is  significantly  shortened 
during periods of market volatility, as experienced in recent years.  As a result, the net proceeds realized from sales 
transactions could differ significantly from appraisals, comparable sales, and other estimates used to determine the 
fair value of other real estate. 

Results of Operations

Net Income 

Net income for the year ended December 31, 2011 was $23.4 million, compared to net income of $17.4 million 
for  the  year  ended  December  31,  2010.    This  increase  in  net  income  is  primarily  attributable  to  a  significant 
increase  in  net  interest  income,  which  increased  $12.4  million,  or  19.8%,  to  $75.3  million  in  2011  from  $62.9 
million in 2010.  Noninterest income increased $1.8 million, or 34.0%, to $6.9 million in 2011 from $5.2 million in 
2010.   Noninterest  expense  increased by $6.5  million, or  21.0%,  to $37.5  million  in 2011  from  $31.0  million  in 
2010.    Basic  and  diluted  net  income  per  common  share  were  $4.03  and  $3.53,  respectively,  for  the  year  ended 
December 31, 2011, compared to $3.15 and $2.84, respectively, for the year ended December 31, 2010.  Return on 
average  assets  was  1.08%  in  2011,  compared  to  1.04%  in  2010,  and return  on  average  stockholders’  equity  was 
14.73% in 2011, compared to 15.86% in 2010.   

Net income for the year ended December 31, 2010 was $17.4 million, compared to net income of $5.9 million 
for  the  year  ended  December  31,  2009.    This  increase  in  net  income  is  primarily  attributable  to  a  significant 
increase  in  net  interest  income,  which  increased  $19.0  million,  or  43.4%,  to  $62.9  million  in  2010  from  $43.9 
million in 2009.  Noninterest income increased $756,000, or 17.1%, to $5.2 million in 2010 from $4.4 million in 
2009.    Noninterest  expense  increased  by  $2.0  million,  or  7.1%,  to  $31.0  million  in  2010  from  $28.9  million  in 
2009.    Basic  and  diluted  net  income  per  common  share  were  $3.15  and  $2.84,  respectively,  for  the  year  ended 
December 31, 2010, compared to $1.07 and $1.02, respectively, for the year ended December 31, 2009.  Return on 
average  assets  was  1.04%  in  2010,  compared  to  0.43%  in  2009,  and return  on  average  stockholders’  equity  was 
15.86% in 2010, compared to 6.33% in 2009. 

38 

 
 
 
 
 
Year Ended December 31,

2011

2010

(Dollars in Thousands)

$      

91,411

$      

78,146

16,080

75,331

8,972

66,359

6,926

37,458

35,827

12,389

23,438

200

15,260

62,886

10,350

52,536

5,169

30,969

26,736

9,358

17,378

-

Change from 
the Prior 
Year

16.97%

5.37%

19.79%

-13.31%

26.31%

33.99%

20.95%

34.00%

32.39%

34.87%

NM

Interest income

Interest expense

Net interest income

Provision for loan losses

Net interest income after

provision for loan losses

Noninterest income

Noninterest expense

Net income before taxes

Taxes

Net income

Dividends on preferred stock

Net income available to

common stockholders

$      

23,238

$      

17,378

33.72%

Year Ended December 31,

2010

2009

(Dollars in Thousands)

$      

78,146

$      

62,197

15,260

62,886

10,350

52,536

5,169

30,969

26,736

9,358

17,378

-

18,337

43,860

10,685

33,175

4,413

28,930

8,658

2,780

5,878

-

Change from 
the Prior 
Year

25.64%

-16.78%

43.38%

-3.14%

58.36%

17.13%

7.05%

208.80%

236.62%

195.64%

NM

Interest income

Interest expense

Net interest income

Provision for loan losses

Net interest income after

provision for loan losses

Noninterest income

Noninterest expense

Net income before taxes

Taxes

Net income

Dividends on preferred stock

Net income available to

common stockholders

$      

17,378

$        

5,878

195.64%

Net Interest Income

Net interest income is the difference between the income earned on interest-earning assets and interest paid on 
interest-bearing  liabilities  used  to  support  such  assets.    The  major  factors  which  affect  net  interest  income  are 
changes  in  volumes,  the  yield  on  interest-earning  assets  and  the  cost  of  interest-bearing  liabilities.    Our 
management’s ability to respond to changes in interest rates by effective asset-liability management techniques is 
critical to maintaining the stability of the net interest margin and the momentum of our primary source of earnings. 

39 

        
        
        
        
          
        
        
        
          
          
        
        
        
        
        
          
        
        
             
                  
        
        
        
        
        
        
        
        
          
          
        
        
        
          
          
          
        
          
                  
                  
 
Beginning in mid-2004, the Federal Reserve Open Market Committee, or FOMC, increased interest rates 400 
basis points through mid-2006, where interest rates remained constant until September 2007.  In September 2007, 
the  FOMC  started  lowering  interest  rates  in  an  effort  to  stabilize  a  declining  real  estate  market  and  to  ease 
recessionary pressures.  Over the next five quarters, the FOMC would drop rates a total of 500 basis points.  Rates 
have remained extremely low since bottoming out in December 2008.  During this time of falling market interest 
rates,  our  management  maintained  a  moderately  liability-sensitive  balance  sheet  position,  meaning  that  more 
liabilities are scheduled to reprice within the next year than assets, thereby taking advantage of the decreasing rates. 

Net interest income increased $12.4 million, or 19.8%, to $75.3 million for the year ended December 31, 2011 
from $62.9 million for the year ended December 31, 2010.  This was due to an increase in total interest income of 
$13.3  million,  or  17.0%,  and  an  increase  in  total  interest  expense  of  $820,000,  or  5.4%.    The  increase  in  total 
interest  income  was  primarily  attributable  to  a  22.6%  increase  in  average  loans  outstanding  from  2010  to  2011, 
which was the result of growth in all of our markets, including in Pensacola, Florida, our newest market.  

Net interest income increased $19.0 million, or 43.4%, to $62.9 million for the year ended December 31, 2010 
from $43.9 million for the year ended December 31, 2009.  This was due to an increase in total interest income of 
$15.9 million, or 25.6%, and a decrease in total interest expense of $3.1 million, or 16.8%.  The increase in total 
interest  income  was  primarily  attributable  to  a  17.9%  increase  in  average  loans  outstanding  from  2009  to  2010, 
which was the result of growth in  all four of our Alabama  markets, but  primarily  market share expansion in our 
younger markets of Montgomery and Dothan. 

Investments

  We view the investment portfolio as a source of income and liquidity.  Our investment strategy is to accept a 
lower  immediate  yield  in  the  investment  portfolio by  targeting  shorter  term  investments.    Our  investment  policy 
provides that no more than 40% of our total investment portfolio should be composed of municipal securities. 

The investment portfolio at December 31, 2011 was $309.0 million, compared to $282.2 million at December 

31, 2010.  The interest earned on investments decreased slightly, from $8.8 million in 2010 to $8.7 million in 2011.   
The  lower  income  was  a  result  of  lower  yields  on  new  securities  purchased  during  2011.    The  average  taxable-
equivalent yield on the investment portfolio decreased from 4.08% in 2010 to 3.70% in 2011, or 38 basis points. 

The investment portfolio at December 31, 2010 was $282.2 million, compared to $256.1 million at December 
31, 2009.  The interest earned on investments rose to $8.8 million in 2010 from $6.0 million in 2009.  That was a 
result  of  higher  average  portfolio  balances  due  to  our  growth.    The  average  taxable-equivalent  yield  on  the 
investment portfolio decreased from 5.06% in 2009 to 4.08% in 2010, or 98 basis points. 

Net Interest Margin Analysis

The net interest margin is impacted by the average volumes of interest-sensitive assets and interest-sensitive 
liabilities  and  by  the  difference  between  the  yield  on  interest-sensitive  assets  and  the  cost  of  interest-sensitive 
liabilities (spread).  Loan fees collected at origination represent an additional adjustment to the yield on loans.  Our 
spread can be affected by economic conditions, the competitive environment, loan demand, and deposit flows.  The 
net  yield  on  earning  assets  is  an  indicator  of  effectiveness  of  our  ability  to  manage  the  net  interest  margin  by 
managing the overall yield on assets and cost of funding those assets. 

The  following  table  shows,  for  the  twelve  months  ended  December 31,  2011,  2010  and  2009,  the  average 
balances of each principal category of our assets, liabilities and stockholders’ equity, and an analysis of net interest 
revenue, and the change in interest income and interest expense segregated into amounts attributable to changes in 
volume and changes in rates.  This table is presented on a taxable equivalent basis, if applicable. 

40 

 
 
 
 
 
 
 
Average Balance Sheets and Net Interest Analysis
On a Fully Taxable-Equivalent Basis
For the Year Ended December 31,
(Dollats in Thousands)

 Average 
Balance 

2011
Interest
Earned / 
Paid 

Average 
Yield / 
Rate

 Average 
Balance 

2010
Interest
Earned / 
Paid 

Average 
Yield / 
Rate

 Average 
Balance 

2009
Interest
Earned / 
Paid 

Average 
Yield / 
Rate

$   

1,573,500
7,556

$      

82,083
211

5.22 %
2.79

$  

1,283,204
6,275

$   

68,889
226

5.37 %
3.60

$   

1,088,437
6,195

$   

55,625
265

5.11 %
4.28

188,315
82,239
270,554
85,825
4,259

83,152
2,024,846

28,304
4,813

29,094
2,087,057

5,721
4,275
10,006
176
74

203
92,743

3.04
5.20
3.70
0.21
1.50

180,045
59,812
239,857
47,581
3,448

0.24
4.58 %

42,675
1,623,040

6,482
3,314
9,796
104
56

115
79,186

3.60
5.72
4.08
0.22
1.62

92,903
38,834
131,737
88,651
3,101

0.27
4.88 %

24,987
1,343,108

4,517
2,151
6,668
257
10

24
62,849

4.86
5.54
5.06
0.29
0.32

0.10
4.68 %

24,837
4,914

23,087
1,675,878

18,337
4,503

10,534
1,376,482

$      

303,165
10,088
902,290
330,221

$        

1,134
47
6,675
5,192

19,335
41,866

49
2,983

0.37 %
0.47
0.74
1.57

0.25
7.13

$     

264,591
2,978
775,544
255,326

4,901
52,186

$     

1,253
15
5,994
4,679

31
3,288

0.47 %
0.50
0.77
1.83

$      

178,232
972
704,112
218,087

0.63
6.30

-
37,705

$     

1,599
5
8,859
5,624

-
2,250

0.90 %
0.51
1.26
2.58

-

5.97

1,606,965

16,080

1.00 %

1,355,526

15,260

1.13 %

1,139,108

18,337

1.61 %

315,781
6,580
157,731

2,087,057

207,399
3,412
109,541

1,675,878

140,660
3,785
92,929

1,376,482

3.58 %
3.79 %

3.75 %
3.94 %

3.07 %
3.31 %

Assets:
Interest-earning assets:

Loans, net of unearned

income (1)

Mortgage loans held for sale
Securities:
Taxable
Tax-exempt (2)

Total securities (3)

Federal funds sold
Restricted equity securities
Interest-bearing balances

with banks

Total interest-earning assets

Non-interest-earning assets:
Cash and due from banks
Net premises and equipment
Allowance for loan losses,
accrued interest and
other assets

Total assets

Interest-bearing liabilities:

Interest-bearing deposits:
Checking
Savings
Money market
Time deposits
Federal funds
purchased
Other borrowings
Total interest-bearing

liabilities

Non-interest-bearing liabilities:

Non-interest-bearing

checking
Other liabilites
Stockholders' equity

Total liabilities and

stockholders' equity

Net interest spread
Net interest margin

(1)

(2)

(3)

Non(cid:2)accrual(cid:3)loans(cid:3)are(cid:3)included(cid:3)in(cid:3)average(cid:3)loan(cid:3)balances(cid:3)in(cid:3)all(cid:3)periods.(cid:3)(cid:3)Loan(cid:3)fees(cid:3)of(cid:3)$538,000(cid:3),(cid:3)$750,000(cid:3)and
$730,000(cid:3)are(cid:3)included(cid:3)in(cid:3)interest(cid:3)income(cid:3)in(cid:3)2011,(cid:3)2010(cid:3)and(cid:3)2009,(cid:3)respectively.
Interest(cid:3)income(cid:3)and(cid:3)yields(cid:3)are(cid:3)presented(cid:3)on(cid:3)a(cid:3)fully(cid:3)taxable(cid:3)equivalent(cid:3)basis(cid:3)using(cid:3)a(cid:3)tax(cid:3)rate(cid:3)of(cid:3)35%(cid:3)in(cid:3)2011,
35%(cid:3)in(cid:3)2010,(cid:3)and(cid:3)34%(cid:3)in(cid:3)2009.
Unrealized(cid:3)gains(cid:3)of(cid:3)$7,624,000,(cid:3)$6,717,000(cid:3)and(cid:3)$1,197,000(cid:3)are(cid:3)excluded(cid:3)from(cid:3)the(cid:3)yield(cid:3)calculation(cid:3)in(cid:3)2011,(cid:3)2010
and(cid:3)2009,(cid:3)respectively.

41 

            
             
          
         
            
         
        
          
      
      
          
      
          
          
        
      
          
      
        
        
      
      
        
      
          
             
        
         
          
         
            
               
          
           
            
           
          
             
        
         
          
           
     
        
   
    
     
    
          
        
          
            
          
            
          
        
          
     
   
     
          
               
          
           
               
             
        
          
      
      
        
      
        
          
      
      
        
      
          
               
          
           
                   
             
          
          
        
      
          
      
     
        
   
    
     
    
        
      
        
            
          
            
        
      
          
     
   
     
The following table reflects changes in our net interest margin as a result of changes in the volume and rate of 

our interest-bearing assets and liabilities. 

For the Year Ended December 31,

2011 Compared to 2010 Increase (Decrease) 
in Interest Income and Expense Due to 
Changes in:
Rate

Volume

Total

2010 Compared to 2009 Increase 
(Decrease) in Interest Income and Expense 
Due to Changes in:
Rate

Volume

Total

Interest-earning assets:

 Loans, net of unearned income
 Mortgages held for sale
Securities:
Taxable
Tax-exempt

 Federal funds sold
 Restricted equity securities
 Interest-bearing balances

with banks
Total interest-earning assets

Interest-bearing liabilities:

Checking
Savings
Money market
Time deposits
Federal funds purchased
Other borrowed funds

Total interest-bearing

liabilities

Increase in net interest income

15,193
41

287
1,177
78
14

100
16,890

166
33
947
1,242
47
(701)

(1,999)
(56)

(1,048)
(216)
(6)
4

(12)
(3,333)

(285)
(1)
(266)
(729)
(29)
396

13,194
(15)

10,346
4

(761)
961
72
18

3,374
1,162
(100)
1

88
13,557

26
14,813

(119)
32
681
513
18
(305)

590
10
827
857
31
906

1,734
15,156

(914)
(2,419)

820
12,737

3,221
11,592

2,918
(43)

(1,409)
1
(53)
45

65
1,524

(936)
-
(3,692)
(1,802)
-
132

(6,298)
7,822

13,264
(39)

1,965
1,163
(153)
46

91
16,337

(346)
10
(2,865)
(945)
31
1,038

(3,077)
19,414

The two primary factors that make up the spread are the interest rates received on loans and the interest rates 
paid on deposits. We have been disciplined in raising interest rates on deposits only as the market demanded and 
thereby managing our cost of funds.  Also, we have not competed for new loans on interest rate alone, but rather 
we have relied significantly on effective marketing to business customers.   

Our  net  interest  spread  and  net  interest  margin  were  3.58%  and  3.79%,  respectively,  for  the  year  ended 
December  31,  2011,  compared  to  3.75%  and  3.94%,  respectively,  for  the  year  ended  December  31,  2010.    Our 
average  interest-earning  assets  for  the  year  ended  December  31,  2011  increased  $401.8  million,  or  24.8%,  to 
$2.025 billion from $1.623 billion for the year ended December 31, 2010.  This increase in our average interest-
earning assets was due to continued core growth in all of our markets, increased loan production and increases in 
investment  securities,  federal  funds  sold  and  interest-bearing  balances  with  other  banks.    Our  average  interest-
bearing liabilities increased $251.4 million, or 18.5%, to $1.607 billion for the year ended December 31, 2011 from 
$1.356 billion for the year ended December 31, 2010.  This increase in our average interest-bearing liabilities was 
primarily  due  to  an  increase in  interest-bearing deposits  in  all  our  markets.   We  paid off  two  advances  from  the 
Federal  Home  Loan  Bank  totaling  $20.0  million  during  the  first  half  of  2011.    The  average  rate  paid  on  these 
advances  was  3.13%.    The  ratio  of  our  average  interest-earning  assets  to  average  interest-bearing  liabilities  was 
126.0% and 119.7% for the years ended December 31, 2011 and 2010, respectively.     

Our average interest-earning assets produced a taxable equivalent yield of 4.58% for the year ended December 
31, 2011, compared to 4.88% for the year ended December 31, 2010.  The average rate paid on interest-bearing 
liabilities was 1.00% for the year ended December 31, 2011, compared to 1.13% for the year ended December 31, 
2010.   

Our  net  interest  spread  and  net  interest  margin  were  3.75%  and  3.94%,  respectively,  for  the  year  ended 
December  31,  2010,  compared  to  3.07%  and  3.31%,  respectively,  for  the  year  ended  December  31,  2009.    Our 
average  interest-earning  assets  for  the  year  ended  December  31,  2010  increased  $279.9  million,  or  20.8%,  to 

42 

 
        
         
        
        
          
        
               
              
              
                 
              
              
             
         
            
          
         
          
          
            
             
          
                 
          
               
                
               
            
              
            
               
                 
               
                 
               
               
             
              
               
               
               
               
        
       
      
      
         
        
             
            
            
             
            
            
               
                
               
               
                  
               
             
            
             
             
         
         
          
            
             
             
         
            
               
              
               
               
                  
               
            
             
            
             
             
          
          
          
           
        
        
        
        
       
      
      
         
        
 
 
 
 
$1.623 billion from $1.343 billion for the year ended December 31, 2009.  This increase in our average interest-
earning  assets  was  due  to  continued  core  growth  in  all  of  our  markets,  increased  loan  production  and  increased 
investment securities.  Our average interest-bearing liabilities increased $217.0 million, or 19.0%, to $1.356 billion 
for the year ended December 31, 2010 from $1.139 billion for the year ended December 31, 2009.  This increase in 
our  average  interest-bearing  liabilities  was  primarily  due  to  an  increase  in  interest-bearing  deposits  in  all  our 
markets.    The  ratio  of  our  average  interest-earning  assets  to  average  interest-bearing  liabilities  was  119.7%  and 
117.9% for the years ended December 31, 2010 and 2009, respectively.     

Our average interest-earning assets produced a taxable equivalent yield of 4.88% for the year ended December 
31, 2010, compared to 4.68% for the year ended December 31, 2009.  The average rate paid on interest-bearing 
liabilities was 1.13% for the year ended December 31, 2010, compared to 1.61% for the year ended December 31, 
2009.   

Provision for Loan Losses

The provision for loan losses represents the amount determined by management to be necessary to maintain 
the allowance for loan losses at a level capable of absorbing inherent losses in the loan portfolio.  Our management 
reviews  the  adequacy  of  the  allowance  for  loan  losses  on  a  quarterly  basis.    The  allowance  for  loan  losses 
calculation  is  segregated  into  various  segments  that  include  classified  loans,  loans  with  specific  allocations  and 
pass rated loans.  A pass rated loan is generally characterized by a very low to average risk of default and in which 
management perceives there is a minimal risk of loss.  Loans are rated using a nine-point risk grade scale with loan 
officers having the primary responsibility for assigning risk grades and for the timely reporting of changes in the 
risk  grades.    Based  on  these  processes,  and  the  assigned  risk  grades,  the  criticized  and  classified  loans  in  the 
portfolio are segregated into the following regulatory classifications:  Special Mention, Substandard, Doubtful or 
Loss,  with  some  general  allocation  of  reserve  based  on  these  grades.    At  December  31,  2011,  total  loans  rated 
Special Mention, Substandard, and Doubtful were $88.9 million, or 5.2% of total loans, compared to $98.3 million, 
or 7.1% of total loans, at December 31, 2010.  Impaired loans are reviewed specifically and separately under FASB 
ASC 310-30-35, Subsequent Measurement of Impaired Loans, to determine the appropriate reserve allocation.  Our 
management  compares  the  investment  in  an  impaired  loan  with  the  present  value  of  expected  future  cash  flow 
discounted at the loan’s effective interest rate, the loan’s observable market price or the fair value of the collateral, 
if  the  loan  is  collateral-dependent,  to determine  the  specific  reserve  allowance.    Reserve  percentages  assigned  to 
non-impaired loans are based on historical charge-off experience adjusted for other risk factors.  To evaluate the 
overall  adequacy  of  the  allowance  to  absorb  losses  inherent  in  our  loan  portfolio,  our  management  considers 
historical  loss  experience  based  on  volume  and  types  of  loans,  trends  in  classifications,  volume  and  trends  in 
delinquencies and nonaccruals, economic conditions and other pertinent information.  Based on future evaluations, 
additional provisions for loan losses may be necessary to maintain the allowance for loan losses at an appropriate 
level.  

The provision expense for loan losses was $9.0 million for the year ended December 31, 2011, a decrease of 
$1.4 million from $10.4 million in 2010.  Also, nonperforming loans decreased to $13.8 million, or 0.75%, of total 
loans at December 31, 2011 from $14.3 million, or 1.03%, of total loans at December 31, 2010.  During 2011, we 
had net charged-off loans totaling $5.0 million, compared to net charged-off loans of $7.0 million for 2010.  The 
ratio of net charged-off loans to average loans was 0.32% for 2011 compared to 0.55% for 2010.  The allowance 
for loan losses totaled $22.0 million, or 1.20% of loans, net of unearned income, at December 31, 2011, compared 
to $18.1 million, or 1.30% of loans, net of unearned income, at December 31, 2010.   

The provision expense for loan losses was $10.4 million for the year ended December 31, 2010, a decrease of 
$300,000  from  $10.7  million  in  2009.    Also,  nonperforming  loans  increased  to  $14.3  million,  or  1.03%  of  total 
loans at December 31, 2010, from $12.2 million, or 1.01% of total loans at December 31, 2009.  During 2010, we 
had net charged-off loans totaling $7.0 million, compared to net charged-off loans of $6.6 million for 2009.  The 
ratio of net charged-off loans to average loans was 0.55% for 2010 compared to 0.60% for 2009.  The allowance 
for loan losses totaled $18.1 million, or 1.30% of loans, net of unearned income, at December 31, 2010, compared 
to $14.9 million, or 1.24% of loans, net of unearned income, at December 31, 2009.   

Noninterest Income

Noninterest  income  increased  $1.8  million,  or  34.0%,  to  $6.9  million  in  2011  from  $5.2  million  in  2010.  
Noninterest income increased $.8 million, or 17.1%, to $5.2 million in 2010 from $4.4 million in 2009.  Increases 
in  the  cash  surrender  value  of  bank-owned  life  insurance  contracts  purchased  during  the  third  quarter  2011 
contributed  to  the  increase  in  noninterest  income  by  $390,000  during  2011.    Gains  on  the  sale  of  securities 

43 

 
   
 
 
 
 
increased  from  $108,000  in  2010  to  $666,000  in  2011.    Also,  the  Bank  partnered  with  a  different  credit  card 
servicing  company  in  June  2011,  and  interchange  income  on  credit  card  transactions  has  increased  significantly, 
with total noninterest income from credit cards increasing from $30,000 in 2010 to $481,000 in 2011.  Gains of 
$76,000 on  the  sale  of OREO  during 2011  compared  favorably  to  losses  of $203,000 during 2010  and  losses of 
$441,000 during 2009.   

Income  from  mortgage  banking  operations  continued  to  be  bolstered  by  refinancing  activity  in  2011  as  the 
result  of  low  interest  rates.    For  the  year  ended  December  31,  2011,  mortgage  banking  income  increased  $0.2 
million, or 9.1%, to $2.4 million from $2.2 million for the year ended December 31, 2010.  Income from mortgage 
banking  operations  for  the  year  ended  December  31,  2010  was  unchanged  at  $2.2  million  from  the  year  ended 
December  31,  2009.    Income  from  service  charges  on  deposit  accounts  for  the  year  ended  December  31,  2011 
remained relatively flat at $2.3 million when compared to the year ended December 31, 2010.  Despite the fact that 
average balances in transaction accounts increased by approximately $280.8 million, or 22.5%, there was minimal 
growth in the balances in accounts that are tied to analysis fees.  Income from service charges on deposit accounts 
for the year ended December 31, 2010 increased $685,000, or 42.0%, to $2.3 million from $1.6 million for the year 
ended  December  31,  2009.    Our  management  is  currently  pursuing  new  accounts  and  customers  through  direct 
marketing and other promotional efforts to increase this source of revenue.  

Noninterest Expense

Noninterest expense increased $6.5 million, or 21.0%, to $37.5 million for the year ended December 31, 2011 
from $31.0 million for the year ended December 31, 2010.  This increase is largely attributable to increased salary 
and employee benefits expense, which is a result of staff additions related to our expansion.  We had 210 full-time 
equivalent employees at December 31, 2011 compared to 170 at December 31, 2010.  Equipment and occupancy 
expense  also  increased,  from  $3.2  million  in  2010  to  $3.7  million  in  2011,  as  a  result  of  our  expansion  into 
Pensacola, Florida and the expansion of existing offices to accommodate new staff.  FDIC insurance assessments 
decreased from $2.9 million in 2010 to $1.8 million in 2011 due to the changes in the assessment base and rates 
under the Dodd-Frank Act.  OREO expenses decreased from $2.0 million in 2010 to $820,000 in 2011 due to the 
completion of construction projects in 2010, and the sale of several pieces of OREO during 2010 and 2011.  Other 
noninterest expenses increased $3.1 million, or 43.0%, to $10.4 million for the year ended December 31, 2011 from 
$7.3  million  during  the  year  ended  December  31,  2010.    A  large  part  of  this  increase  was  the  $738,000  in 
prepayment penalties incurred when we paid off our advances to the FHLB in 2011.  Recording fees and bank-paid 
loan  expenses  increased  during  2011  as  a  result  of  loan  growth  and  a  greater  proportion  of  loans  for  which  the 
Bank agreed to pay various expenses related to closing.  More details of changes in other noninterest expenses can 
be seen in Note 18 to the Consolidated Financial Statements.   

Noninterest expense increased $2.0 million, or 7.1%, to $31.0 million for the year ended December 31, 2010 
from $28.9 million for the year ended December 31, 2009.  This increase is largely attributable to increased salary 
and employee benefits expense, which is a result of staff additions related to our expansion.  We had 170 full-time 
equivalent  employees  at  December  31,  2010  compared  to  156  at  December  31,  2009.    Also,  loan  expenses 
increased $490,000. 

Income Tax Expense 

Income  tax  expense  was  $12.4  million  for  the  year  ended  December  31,  2011  compared  to  $9.4  million  in 
2010 and $2.8 million in 2009. Our effective tax rates for 2011, 2010 and 2009 were 34.59%, 35.00% and 32.11%, 
respectively.    Our  primary  permanent  differences  are  related  to  incentive  stock  option  expenses  and  tax-free 
income.

Financial Condition

Assets

Total  assets  at  December 31,  2011,  were  $2.461  billion,  an  increase  of  $525.6  million,  or  27.2%  over  total 
assets of $1.935 billion at December 31, 2010.  Average assets for the year ended December 31, 2011 were $2.087 
billion, an increase of $411.2 million, or 24.5%, over average assets of $1.676 billion for the year ended December 
31, 2010.  Loan growth was the primary reason for the increase.  Year-end 2011 net loans were $1.809 billion, up 
$432.0 million, or 31.4%, over the year-end 2010 total net loans of $1.377 billion. 

44 

 
 
 
 
 
Total  assets  at  December 31,  2010,  were  $1.935  billion,  an  increase  of  $361.7  million,  or  23.0%,  over  total 
assets of $1.573 billion at December 31, 2009.  Average assets for the year ended December 31, 2010 were $1.676 
billion,  an  increase  of  $299.4  million,  or  21.74%,  over  average  assets  of  $1.376  billion  for  the  year  ended 
December 31, 2009.  Loan growth was the primary reason for the increase.  Year-end 2010 net loans were $1.377 
billion, up $184.4 million, or 15.5%, over the year-end 2009 total net loans of $1.192 billion. 

Earning assets include loans, securities, short-term investments and bank-owned life insurance contracts.  We 
maintain a higher level of earning assets in our business model than do our peers because we allocate fewer of our 
resources to facilities, ATMs, cash and due-from-bank accounts used for transaction processing.  Earning assets at 
December 31, 2011 were $2.401 billion, or 97.6% of total assets of $2.461 billion.  Earning assets at December 31, 
2010 were $1.893 billion, or 97.8% of total assets of $1.935 billion.  We believe this ratio is expected to generally 
continue at these levels, although it may be affected by economic factors beyond our control. 

Investment Portfolio  

  We view the investment portfolio as a source of income and liquidity.  Our investment strategy is to accept a 
lower  immediate  yield  in  the  investment  portfolio  by  targeting  shorter-term  investments.    Our  investment  policy 
provides that no more than 40% of our total investment portfolio should be composed of municipal securities.  At 
December 31, 2011, mortgage-backed securities represented 31% of the investment portfolio, state and municipal 
securities represented 34% of the investment portfolio, U.S. Treasury and government agencies represented 35% of 
the investment portfolio, and corporate debt represented less than 1% of the investment portfolio.  Our investment 
portfolio at December 31, 2011, 2010 and 2009 consisted of the following: 

45 

 
 
December 31, 2011:

Securities Available for Sale

U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total
Securities Held to Maturity

Mortgage-backed securities
State and municipal securities

Total

December 31, 2010:

Securities Available for Sale

U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total
Securities Held to Maturity

State and municipal securities

Total

December 31, 2009:

Securities Available for Sale

U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total
Securities Held to Maturity

State and municipal securities

Total

Amortized 
Cost

Gross 
Unrealized 
Gain

Gross 
Unrealized 
Loss

(In Thousands)

Market 
Value

$      

$        

$            

$      

1,512
4,462
5,230
52
11,256

(59)
-
(35)
-
(94)

99,622
92,580
100,526
1,081
293,809

$   

$     

$           

$    

$        

$           

$     

$          

410
380
790

-
$                
-
-

$               

$      

$      

10,086
5,913
15,999

1,887
2,783
1,076
162
5,908

412
2,717
876
36
4,041

$      

$        

$          

$      

(224)
(268)
(1,051)
-
(1,543)

92,294
104,224
78,266
2,175
276,959

$   

$       

$      

$    

$        
$       

5,234
5,234

$                
-
$               
-

$          
$         

(271)
(271)

4,963
4,963

$        

$      

$           

$          

$      

(453)
(625)
(567)
(13)
(1,658)

92,327
101,700
58,399
3,027
255,453

$   

$       

$      

$    

$           
$          

645
645

$               
1
$              
1

$              
$             

(3)
(3)

$           
$           

643
643

98,169
88,118
95,331
1,029
282,647

9,676
5,533
15,209

90,631
101,709
78,241
2,013
272,594

92,368
99,608
58,090
3,004
253,070

All of our investments in mortgage-backed securities are pass-through mortgage-backed securities.  We do not 
currently,  and  did  not  have  at  December  31,  2011,  any  structured  investment  vehicles  or  any  private-label 
mortgage-backed  securities.    The  amortized  cost  of  securities  in  our  portfolio  totaled  $297.9 million  at 
December 31,  2011,  compared  to  $277.8 million  at  December 31,  2010.    The  following  table  provides  the 
amortized cost of our securities as of December 31, 2011 by their stated maturities (this maturity schedule excludes 
security prepayment and call features), as well as the taxable equivalent yields for each maturity range.  All such 
securities held are traded in liquid markets.   

46 

        
          
                  
        
        
          
              
      
          
               
                  
          
          
             
                  
          
      
          
            
      
        
          
         
        
          
             
                  
          
          
        
          
            
      
        
             
            
        
          
               
              
          
 
Maturity of Investment Securities - Amortized Cost

Less Than 
One Year

One Year 
through Five 
Years

Six Years 
through Ten 
Years
(Dollars in Thousands)

More Than 
Ten Years

Total

$      

$      

$           

$           

$      

10,014
735
650
-
11,399

83,251
868
29,236
-
113,355

4,257
30,111
60,222
1,029
95,619

647
56,404
5,223
-
62,274

98,169
88,118
95,331
1,029
282,647

$      

$    

$         

$      

$    

1.52
4.96
5.16
-
1.95

%

%

1.57
5.26
3.83
-
2.18

%

%

3.77
3.39
5.45
7.08
4.74

%

%

5.09
3.99
6.20
-
4.19

%

%

1.68
3.81
4.99
7.08
3.48

%

%

$                
-
-
$                
-

$                
-
-
$                
-

$                   
-
-
$                   
-

$        

9,676
5,533
15,209

$      

$        

9,676
5,533
15,209

$      

-
-
-

%

%

-
-
-

%

%

-
-
-

%

%

3.51 %
6.39
4.56 %

3.51 %
6.39
4.56 %

Securities Available for Sale:

U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total

Tax-equivalent Yield

U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Weighted average yield

Securities Held to Maturity:

Mortgage-backed securities
State and municipal securities

Total

Tax-equivalent Yield

Mortgage-backed securities
State and municipal securities

Weighted average yield

At December 31, 2011, we had $100.6 million in federal funds sold, compared with $346,000 at December 31, 

2010. 

The objective of our investment policy is to invest funds not otherwise needed to meet our loan demand to earn 
the  maximum  return,  yet  still  maintain  sufficient  liquidity  to  meet  fluctuations  in  our  loan  demand  and  deposit 
structure.    In  doing  so,  we  balance  the  market  and  credit  risks  against  the  potential  investment  return,  make 
investments  compatible  with  the  pledge  requirements  of  any  deposits  of  public  funds,  maintain  compliance  with 
regulatory  investment  requirements,  and  assist  certain  public  entities  with  their  financial  needs.    The  investment 
committee has full authority over the investment portfolio and makes decisions on purchases and sales of securities.  
The entire portfolio, along with all investment transactions occurring since the previous board of directors meeting, 
is  reviewed  by  the  board  at  each  monthly  meeting.    The  investment  policy  allows  portfolio  holdings  to  include 
short-term securities purchased to provide us with needed liquidity and longer term securities purchased to generate 
level income for us over periods of interest rate fluctuations. 

Loan Portfolio 

  We  had  total  loans  of  approximately  $1.831  billion  at  December 31,  2011.    The  following  table  shows  the 
percentage  of  our  total  loan  portfolio  by  MSA.    With  our  loan  portfolio  concentrated  in  a  limited  number  of 
markets, there is a risk that our borrowers’ ability to repay their loans from us could be affected by changes in local 
and regional economic conditions. 

Percentage 
of Total 
Loans in 
MSA

51%
19%
12%
14%
96%
4%

Birmingham-Hoover, AL MSA
Huntsville, AL MSA
Montgomery, AL MSA
Dothan, AL MSA

Total Alabama MSAs

Pensacola, FL MSA

47 

             
             
           
        
        
             
        
           
          
        
                  
                  
             
                  
          
            
            
               
            
            
            
            
               
            
            
            
            
               
            
            
              
              
               
              
            
            
            
               
            
            
                  
                  
                     
          
          
              
              
                 
              
              
                 
              
              
                 
 
The following table details our loans at December 31, 2011, 2010 and 2009: 

Commercial, financial and 

agricultural

Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage

Consumer

Total loans

Less: Allowance for loan losses

Net loans

2011

2010
(Dollars in Thousands)

2009

$      

799,464
151,218

$      

536,620
172,055

$

461,088
224,178

398,601
205,182
235,251
839,034
41,026
1,830,742
(22,030)
1,808,712

$  

270,767
199,236
178,793
648,796
37,347
1,394,818
(18,077)
1,376,741

$  

203,983
165,512
119,749
489,244
32,574
1,207,084
(14,737)
1,192,347

$

The following table details the percentage composition of our loan portfolio by type at December 31, 2011, 

2010 and 2009: 

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage

Consumer

Total loans

2011

43.67%
8.26%

21.77%
11.21%
12.85%
45.83%
2.24%
100.00%

2010

38.47%
12.34%

19.41%
14.28%
12.82%
46.51%
2.68%
100.00%

2009

38.20%
18.57%

16.90%
13.71%
9.92%
40.53%
2.70%
100.00%

48 

 
        
        
        
        
        
        
        
        
        
        
          
          
     
     
         
         
 
The following table details maturities and sensitivity to interest rate changes for our loan portfolio at 

December 31, 2011: 

Type of Loan(1)

Due in 1 
year or less

Due in 1 to 5 
years

Due after 5 
years

Total

(Dollars in Thousands)

Commercial, financial and agricultural

$    

477,605

$    

297,816

$      

24,043

$

799,464

Real estate - construction

Real estate - mortgage:

Owner-occupied commercial

1-4 family mortgage

Other mortgage

Total real estate - mortgage

Consumer

Total loans

Less: allowance for loan losses

Net loans

Interest rate sensitivity:

Fixed interest rates

97,117

53,951

150

151,218

58,928

33,340

87,560

179,828

26,662

275,821

120,124

125,618

521,563

14,306

63,852

51,718

22,073

137,643

58

398,601

205,182

235,251

839,034

41,026

$    

781,212

$    

887,636

$    

161,894

$

1,830,742

(22,030)

$

1,808,712

$    

158,198

$    

536,447

$      

56,868

$

751,513

Floating or adjustable rates

623,014

351,189

105,026

1,079,229

Total
  (1) includes nonaccrual loans

$    

781,212

$    

887,636

$    

161,894

$

1,830,742

Asset Quality 

The following table presents a summary of changes in the allowances for loan losses over the past three fiscal 
years.  Our net charge-offs as a percentage of average loans for 2011 was lower than 2010 at 0.32%, compared to 
0.55%.  The largest balance of our charge-offs is on real estate construction loans.  Real estate construction loans 
represent 8.26% of our loan portfolio. 

49 

 
        
        
             
        
      
        
        
      
        
        
      
        
      
      
      
        
        
               
      
      
      
 
Allowance for loan losses:

Beginning of year
Charge-offs:

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner occupied commercial
1-4 family mortgage
Other mortgage

Total real estate mortgage
Consumer
Total charge-offs
Recoveries:

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner occupied commercial
1-4 family mortgage
Other mortgage

Total real estate mortgage
Consumer
Total recoveries

For the Years Ended December 31,
2009
2010
2011
(Dollars in Thousands)

$      

18,077

$      

14,737

$      

10,602

(1,096)
(2,594)

-
(1,096)
-
(1,096)
(867)
(5,653)

361
180

12
-
-
12
81
634

(1,667)
(3,488)

(548)
(1,227)
-
(1,775)
(278)
(7,208)

97
53

12
20
-
32
16
198

(2,616)
(3,322)

-
(522)
(9)
(531)
(207)
(6,676)

-
108

-
3
-
3
15
126

Net charge-offs

(5,019)

(7,010)

(6,550)

Provision for loan losses charged to expense

8,972

10,350

10,685

Allowance for loan losses at end of period

$     

22,030

$     

18,077

$      

14,737

As a percent of year to date average loans:

Net charge-offs
Provision for loan losses

Allowance for loan losses as a percentage of:

Year-end loans
Nonperforming assets

0.32%
0.57%

1.20%
84.48%

0.55%
0.81%

1.30%
84.82%

0.60%
1.00%

1.24%
60.34%

The allowance for loan losses is established and maintained at levels needed to absorb anticipated credit losses 
from identified and otherwise inherent risks in the loan portfolio as of the balance sheet date.  Our management’s 
assessment of the allowance for loan losses includes an evaluation of the loan portfolio, past due loan experience, 
collateral values, current economic conditions and other factors necessary to provide assurance that the allowance 
is adequate in amount.  Our management feels that the allowance was adequate at December 31, 2011. 

50 

         
         
         
         
         
         
                  
            
                  
         
         
            
                  
                  
                
         
         
            
            
            
            
       
       
        
             
               
                  
             
               
             
               
               
                  
                  
               
                 
                  
                  
                  
               
               
                 
               
               
               
           
           
            
         
         
         
          
        
        
 
The following table presents the allocation of the allowance for loan losses for each respective loan category with 
the corresponding percent of loans in each category to total loans. 

2011

For the Years Ended December 31,
2010

2009

Percentage 
of loans in 
each 
category to 
total loans

43.67%
8.26%
45.83%
2.24%
0.00%
100.00%

Percentage 
of loans in 
each 
category to 
total loans

Amount
(Dollars in Thousands)

Amount

5,348
6,373
2,443
749
3,164
18,077

38.47%
12.34%
46.51%
2.68%
0.00%
100.00%

3,135
6,295
2,102
115
3,090
14,737

Percentage 
of loans in 
each 
category to 
total loans

38.20%
18.57%
40.53%
2.70%
0.00%
100.00%

Amount

6,627
6,542
3,295
531
5,035
22,030

$        

$        

$        

$      

$     

$     

Commercial, financial and 

agricultural

Real estate - construction
Real estate - mortgage
Consumer
Unallocated
Total

  We target small and medium-sized businesses as loan customers.  Because of their size, these borrowers may 
be  less  able  to  withstand  competitive  or  economic  pressures  than  larger  borrowers  in  periods  of  economic 
weakness.  If loan losses occur to a level where the loan loss reserve is not sufficient to cover actual loan losses, 
our earnings will decrease.  Additionally, we use an independent consulting firm to review our loans annually for 
quality  in  addition  to  the  reviews  that  may  be  conducted  by  bank  regulatory  agencies  as  part  of  their  usual 
examination process. 

As of December 31, 2011, we had impaired loans of $37.3 million inclusive of nonaccrual loans, a decrease of 
$14.2 million from $51.5 million as of December 31, 2010.  We allocated $4.2 million of our allowance for loan 
losses at December 31, 2011 to these impaired loans. We had previous write-downs against impaired loans of $1.2 
million at December 31, 2011, compared to $3.2 million at December 31, 2010.  The average balance for 2011 of 
loans impaired as of December 31, 2011 was $35.5 million.  Interest income foregone on these impaired loans was 
$608,000  for  the  year  ended  December  31,  2011,  and  we  recognized  $1.6  million  of  interest  income  on  these 
impaired loans for the year ended December 31, 2011.  A loan is considered impaired, based on current information 
and events, if it is probable that we will be unable to collect the scheduled payments of principal or interest when 
due according to the contractual terms of the original loan agreement.  Impairment does not always indicate credit 
loss,  but  provides  an  indication  of  collateral  exposure  based  on  prevailing  market  conditions  and  third-party 
valuations.  Impaired loans are measured by either the present value of expected future cash flows discounted at the 
loan’s  effective  interest  rate,  the  loan’s  obtainable  market  price,  or  the  fair  value  of  the  collateral  if  the  loan  is 
collateral-dependent. The amount of any initial impairment and subsequent changes in impairment are included in 
the allowance for loan losses. Interest on accruing impaired loans is recognized as long as such loans do not meet 
the  criteria  for  nonaccrual  status.    Our  credit  administration  group  performs  verification  and  testing  to  ensure 
appropriate identification of impaired loans and that proper reserves are allocated to these loans.   

Of  the  $37.3  million  of  impaired  loans  reported  as  of  December  31,  2011,  $16.3  million  were  real  estate 
construction  loans,  $5.7  million  were  residential  real  estate  loans,  $5.6  million  were  commercial  and  industrial 
loans, $6.0 million were commercial real estate loans, and $3.2 million were other mortgage loans.  Of the $16.3 
million  of  impaired  real  estate  construction  loans,  $5.3  million  (a  total  of  18  loans  with  eight  builders)  were 
residential construction loans, and $4.4 million consisted of various residential lot loans to six builders.   

The  Bank  has  procedures  and  processes  in  place  intended  to  ensure  that  losses  do  not  exceed  the  potential 
amounts documented in the Bank’s impairment analyses and reduce potential losses in the remaining performing 
loans within our real estate construction portfolio. These include the following: 

(cid:2) We closely monitor the past due and overdraft reports on a weekly basis to identify deterioration as early 

as possible and the placement of identified loans on the watch list. 

(cid:2) We perform extensive monthly credit review for all watch list/classified loans, including formulation of 
aggressive workout or action plans.  When a workout is not achievable, we move to collection/foreclosure 

51 

          
          
          
          
          
          
             
             
             
          
          
          
 
 
 
proceedings  to  obtain  control  of  the  underlying  collateral  as  rapidly  as  possible  to  minimize  the 
deterioration of collateral and/or the loss of its value. 

(cid:2) We require updated financial information, global inventory aging and interest carry analysis for existing 

builders to help identify potential future loan payment problems. 

(cid:2) We  generally  limit  loans  for  new  construction  to  established  builders  and  developers  that  have  an 
established record of turning their inventories, and we restrict our funding of undeveloped lots and land. 

Nonperforming Assets

Nonaccrual loans totaled $13.8 million, $14.3 million and $11.9 million as of December 31, 2011, 2010 and 

2009, respectively.  The table below summarizes our nonperforming assets at December 31, 2011, 2010 and 2009: 

52 

 
Nonaccrual loans:

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer

Total nonaccrual loans:

90+ days past due and accruing:

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer

Total 90+ days past due and accruing:
Total nonperforming loans:
Plus: Other real estate owned and repossessions
Total nonperforming assets

Restructured accruing loans:

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer

Total restructured accruing loans:
Total nonperforming assets and
restructured accruing loans

Gross interest income foregone on nonaccrual

loans throughout year

Interest income recognized on nonaccrual loans

throughout year

Ratios:
Nonperforming loans to total loans
Nonperforming assets to total loans plus

other real estate owned and repossessions
Nonperforming loans plus restructured accruing
loans to total loans plus other real estate
owned and repossessions

For the Years Ended December 31,

2011

2010

2009

(Dollars in Thousands)

Balance

$            

1,179
10,063

792
670
693
2,155
375
13,772

$          

$               
-
-

-
-
-
-
-
$               
-
$          
13,772
12,305
26,077

$          

$            

1,369
-

2,785
-
331
3,116
-
4,485

$            

Number 
of Loans

7
21

2
4
1
7
1
36

-
-

-
-
-
-
-
-
36
39
75

2
-

3
-
1
4
-
6

Balance

$      

2,164
10,722

635
202
-
837
624
14,347

$    

$          
-
-

-
-
-
-
-
$          
-
$    
14,347
6,966
21,313

$    

$      

2,398
-

-
-
-
-
-
2,398

$      

Number 
of Loans

8
24

1
1
-
2
1
35

-
-

-
-
-
-
-
-
35
39
74

9
-

-
-
-
-
-
9

Balance

$       

2,032
8,100

909
265
615
1,789
-
11,921

$     

$            
14
-

-
253
-
253
-
$          
267
$     
12,188
12,525
24,713

$     

$           
-
-

845
-
-
845
-
$          
845

Number of 
Loans

2
13

2
2
1
5
-
20

1
-

-
1
-
1
-
2
22
51
73

-
-

1
-
-
1
-
1

$          

30,562

81

$    

23,711

83

$     

25,558

74

$            

1,371

$               

263

0.75%

1.41%

0.99%

$         

510

$         

418

1.03%

1.52%

1.19%

$          

647

$          

310

1.01%

2.02%

1.06%

The  balance  of  nonperforming  assets  can  fluctuate  due  to  changes  in  economic  conditions.    We  have 
established a policy to discontinue accruing interest on a loan (i.e., place the loan on non-accrual status) after it has 
become  90  days  delinquent  as  to  payment  of  principal  or  interest,  unless  the  loan  is  considered  to  be  well- 
collateralized and is actively in the process of collection. In addition, a loan will be placed on non-accrual status 
before it becomes 90 days delinquent if management believes that the borrower’s financial condition is such that 
the  collection  of  interest  or  principal  is  doubtful.  Interest  previously  accrued  but  uncollected  on  such  loans  is 
reversed and charged against current income when the receivable is determined to be uncollectible. Interest income 
on non-accrual loans is recognized only as received. If we believe that a loan will not be collected in full, we will 

53 

              
             
              
            
            
      
           
         
            
                 
              
           
             
            
              
                 
              
           
             
            
              
                 
              
            
              
            
              
              
              
           
             
         
              
                 
              
           
             
             
               
            
           
            
               
              
              
                 
               
            
              
             
               
                 
               
            
              
             
               
                 
               
            
              
            
              
                 
               
            
              
             
               
                 
               
            
              
            
              
                 
               
            
              
             
               
               
              
              
            
           
            
            
            
        
           
       
            
            
           
            
              
             
               
                 
               
            
              
             
               
              
              
            
              
            
              
                 
               
            
              
             
               
                 
              
            
              
             
               
              
              
            
              
            
              
                 
               
            
              
             
               
              
             
              
            
           
            
 
increase  the  allowance  for  loan  losses  to  reflect  management’s  estimate  of  any  potential  exposure  or  loss.  
Generally, payments received on non-accrual loans are applied directly to principal. 

Deposits 

  We  rely  on  increasing  our deposit  base  to  fund  loan  and other  asset  growth.    Each  of  our  markets  is  highly 
competitive. We compete for local deposits by offering attractive products with premium rates.  We expect to have 
a  higher  average  cost  of  funds  for  local  deposits  than  competitor  banks  due  to  our  lack  of  an  extensive  branch 
network.  Our management’s strategy is to offset the higher cost of funding with a lower level of operating expense 
and  firm  pricing  discipline for  loan products.  We have promoted  electronic banking  services  by providing  them 
without charge and by offering in-bank customer training.  The following table presents the average balance and 
average  rate  paid  on  each  of  the  following  deposit  categories  at  the  Bank  level  for  years  ended  2011,  2010  and 
2009: 

Average Deposits
Average for Years Ended December 31,

2011

2010

2009

Types of Deposits:
Non-interest-bearing checking
Interest-bearing checking
Money market
Savings
Time deposits
Time deposits, $100,000 and over

Total deposits

Average 
Balance

Average 
Rate
Paid

$       

315,781
303,165
902,290
10,088
65,484
264,737
1,861,545

$    

-
0.37
0.74
0.47
1.44
1.60

%
%
%
%
%
%

Average 
Balance

Average 
Rate
Paid
(Dollars in Thousands)
$      

207,399
264,591
775,544
2,978
47,026
208,300
1,505,838

$  

-
0.47
0.77
0.50
1.76
1.85

The scheduled maturities of time deposits at December 31, 2011 are as follows: 

Average 
Balance

Average 
Rate
Paid

%
%
%
%
%
%

$      

140,660
178,232
704,112
972
35,804
182,283
1,242,063

$

-
0.90
1.26
0.51
2.63
2.57

%
%
%
%
%
%

Total

Maturity
Three months or less
Over three through six months
Over six months through one year
Over one year

$100,000 or more

Less than $100,000
(In Thousands)
$                       

$                          

$                    

42,952
49,965
89,340
130,363
312,620

14,508
12,821
20,552
23,487
71,368

57,460
62,786
109,892
153,850
383,988

Total

$                       

$                      

$                  

Total  average  deposits  for  the  year  ended  December  31,  2011  were  $1.862  billion,  an  increase  of  $355.7 
million, or 23.6%, over total average deposits of $1.506 billion for the year ended December 31, 2010.  Average 
noninterest-bearing  deposits  increased  by  $108.4  million,  or  52.2%,  from  $207.4  million  for  the  year  ended 
December 31, 2010 to $315.8 million for the year ended December 31, 2011. 

Total  average  deposits  for  the  year  ended  December  31,  2010  were  $1.506  billion,  an  increase  of  $263.8 
million, or 21.2%, over total average deposits of $1.242 billion for the year ended December 31, 2009.  Average 
noninterest-bearing  deposits  increased  by  $66.7  million,  or  47.4%,  from  $140.7  million  for  the  year  ended 
December 31, 2009 to $207.4 million for the year ended December 31, 2010. 

  We had no brokered deposits in 2011, 2010 or 2009. 

Borrowed Funds

  We had available approximately $140 million in unused federal funds lines of credit with regional banks as of 
December 31, 2011, subject to certain restrictions and collateral requirements. 

54 

       
       
       
         
      
        
      
        
      
         
      
        
      
        
      
           
      
            
      
               
      
           
      
          
      
          
      
         
      
        
      
        
      
 
                            
                         
                      
                            
                         
                    
                          
                         
                    
 
 
Stockholders’ Equity

Stockholders’  equity  increased  $79.2  million  during  2011,  to  $196.3  million  at  December  31,  2011  from 
$117.1  million  at  December  31,  2010.    The  increase  in  stockholders’  equity  resulted  primarily  from  the  sale  of 
340,000 shares of our common stock in a private placement related to our entry into the Pensacola, Florida market, 
the  sale  of  $40.0  million  in  preferred  shares  to  the  United  States  Treasury  Department  as  part  of  their  Small 
Business Lending Fund, and net income of $23.2 million.  

We issued to each of our directors upon the formation of the Bank in May 2005 warrants to purchase up to 
10,000 shares of our common stock, or 60,000 in the aggregate, for a purchased price of $10.00 per share, expiring 
in ten years.  These warrants became fully vested in May 2008. 

We issued warrants to purchase 75,000 shares of our common stock at a price of $25.00 per share in the third 
quarter of 2008.  These warrants were issued in connection with the trust preferred securities that are discussed in 
detail in Note 10 to the Consolidated Financial Statements. 

We  issued  warrants  to  purchase  15,000  shares  of  our  common  stock  at  a  price  of  $25.00  per  share  in  the 
second quarter of 2009.  These warrants were issued in connection with the sale of a $5,000,000 subordinated note 
of the Bank, as discussed in detail in Note 12 to the Consolidated Financial Statements. 

On  September  21,  2006,  we  granted  non-plan  stock  options  to  persons  representing  certain  key  business 
relationships to purchase up to an aggregate of 30,000 shares of our common stock for a purchase price of $15.00 
per share.  On November 2, 2007, we granted non-plan stock options to persons representing certain key business 
relationships to purchase up to an aggregate of 25,000 shares of our common stock for a purchase price of $20.00 
per share.  These stock options are non-qualified and are not part of either of our stock incentive plans.  They vest 
100% in a lump sum five years after their date of grant and expire 10 years after their date of grant. 

On December 20, 2007, we granted 10,000 stock options to purchase shares of our common stock to each of 
our directors, or 60,000 in the aggregate, for a purchase price of $20.00 per share, expiring in ten years.  These are 
non-qualified stock options that fully vest on December 19, 2012.  

On October 26, 2009, we made a restricted stock award under the 2009 Stock Incentive Plan of 20,000 shares 
of common stock to Thomas A. Broughton III, President and Chief Executive Officer.  These shares vest in five 
equal installments commencing on the first anniversary of the grant date, subject to earlier vesting in the event of a 
merger, consolidation, sale or transfer of the Company or substantially all of its assets and business. 

On February 9, 2010, we made restricted stock awards under the 2009 Stock Incentive Plan of 2,000 shares of 
common stock to each of five employees, for a total of 10,000 shares.  These shares vest five years from the date of 
grant,  subject  to  earlier  vesting  in  the  event  of  a  merger,  consolidation,  sale  or  transfer  as  described  in  the  first 
paragraph under the table above. 

On November 28, 2011, we granted 10,000 non-qualified stock options to each Company director, or a total of 

60,000 options, to purchase shares at a price of $30.  The options vest 100% at the end of five years. 

Off-Balance Sheet Arrangements 

In the normal course of business, we are a party to financial credit arrangements with off-balance sheet risk to 
meet  the  financing  needs  of  our  customers.   These  financial  credit  arrangements  include  commitments  to  extend 
credit beyond current fundings, credit card arrangements, standby letters of credit and financial guarantees.  Those 
credit arrangements involve, to varying degrees, elements of credit risk in excess of the amount recognized in the 
balance sheet.  The contract or notional amounts of those instruments reflect the extent of involvement we have in 
those particular financial credit arrangements.  All such credit arrangements bear interest at variable rates and we 
have no such credit arrangements which bear interest at fixed rates.   

Our exposure to credit loss in the event of non-performance by the other party to the financial instrument for 
commitments  to  extend  credit,  credit  card  arrangements  and  standby  letters  of  credit  is  represented  by  the 
contractual or notional amount of those instruments.  We use the same credit policies in making commitments and 
conditional obligations as we do for on-balance sheet instruments. 

55 

 
 
The  following  table  sets  forth  our  credit  arrangements  and  financial  instruments  whose  contract  amounts 

represent credit risk as of December 31, 2011, 2010 and 2009: 

Commitments to extend credit
Credit card arrangements
Standby letters of credit and

financial guarantees
Total

2011

2010
(In Thousands)

2009

$    

697,939
19,686

$    

538,719
17,601

42,937
760,562

$   

47,103
603,423

$   

$

$

409,760
19,059

39,205
468,024

Commitments to extend credit beyond current fundings are agreements to lend to a customer as long as there is 
no violation of any condition established in the contract.  Such commitments generally have fixed expiration dates 
or other termination clauses and may require payment of a fee.  Since many of the commitments are expected to 
expire  without  being  drawn  upon,  the  total  commitment  amounts  do  not  necessarily  represent  future  cash 
requirements.   We  evaluate  each  customer’s  creditworthiness  on  a  case-by-case  basis.   The  amount  of  collateral 
obtained  if  deemed  necessary  by  us  upon  extension  of  credit  is  based  on  our  management’s  credit  evaluation. 
Collateral held varies but may include accounts receivable, inventory, property, plant and equipment, and income-
producing commercial properties. 

Standby letters of credit are conditional commitments issued by us to guarantee the performance of a customer 
to  a  third  party.   Those  guarantees  are  primarily  issued  to  support  public  and  private  borrowing  arrangements, 
including commercial paper, bond financing, and similar transactions.  All letters of credit are due within one year 
or less of the original commitment date.  The credit risk involved in issuing letters of credit is essentially the same 
as that involved in extending loan facilities to customers. 

Derivatives 

Prior to 2008, we entered into an interest rate floor with a notional amount of $50 million in order to fix the 
minimum  interest  rate  on  a  corresponding  amount  of  our  floating-rate  loans.  The  interest  rate  floor  was  sold  in 
January 2008 and the related gain of $817,000 was deferred and amortized to income over the remaining term of 
the original agreement, which terminated on June 22, 2009.  A gain of $272,000 was recognized in interest income 
for the year ended December 31, 2009.  

During 2008, the Bank entered into interest rate swaps (“swaps”) to facilitate customer transactions and meet 
their  financing  needs. Upon entering  into  these  swaps,  the  Bank  entered  into  offsetting  positions with  a  regional 
correspondent bank in order to minimize the risk to the Bank.  As of December 31, 2011 and 2010, the Bank was 
party  to  two  swaps  with  notional  amounts  totaling  approximately  $11.8  million  with  customers,  and  two  swaps 
with  notional  amounts  totaling  approximately  $11.8  million  with  a  regional  correspondent  bank.    These  swaps 
qualify as derivatives, but are not designated as hedging instruments. 

During 2010, the Bank entered into an interest rate cap with a notional value of $100 million.  The cap has a 
strike rate of 2.00% and is indexed to the three month London Interbank Offered Rate (“LIBOR”).  The cap does 
not qualify for hedge accounting treatment, and is marked to market, with changes in market value reflected in the 
income statement.  For the year ended December 31, 2010, the Company recognized $45,000 in expense related to 
marking the cap to market. 

The  Bank  has  entered  into  agreements  with  secondary  market  investors  to  deliver  loans  on  a  “best  efforts 
delivery” basis. When a rate is committed to a borrower, it is based on the best price that day and locked with our 
investor for our customer for a 30-day period. In the event the loan is not delivered to the investor, the Bank has no 
risk or exposure with the investor. The interest rate lock commitments related to loans that are originated for later 
sale are classified as derivatives. The fair values of our agreements with investors and rate lock commitments to 
customers as of December 31, 2011 and 2010 were not material.  

Asset and Liability Management 

The  matching  of  assets  and  liabilities  may  be  analyzed  by  examining  the  extent  to  which  such  assets  and 
liabilities are “interest rate sensitive” and by monitoring an institution’s interest rate sensitivity “gap.”  An asset or 
liability is said to be interest rate sensitive within a specific time period if it will mature or reprice within that time 
period.    The  interest  rate  sensitivity  gap  is  defined  as  the  difference  between  the  dollar  amount  of  rate-sensitive 
56 

 
        
        
        
        
 
 
 
 
 
 
assets repricing during a period and the volume of rate-sensitive liabilities repricing during the same period.  A gap 
is considered positive when the amount of interest rate-sensitive assets exceeds the amount of interest rate-sensitive 
liabilities.  A gap is considered negative when the amount of interest rate-sensitive liabilities exceeds the amount of 
interest rate-sensitive assets.  During a period of rising interest rates, a negative gap would tend to adversely affect 
net interest income while a positive gap would tend to result in an increase in net interest income.  During a period 
of falling interest rates, a negative gap would tend to result in an increase in net interest income while a positive 
gap would tend to adversely affect net interest income. 

Our asset liability and investment committee is charged with monitoring our liquidity and funds position.  The 
committee regularly reviews the rate sensitivity position on a three-month, six-month and one-year time horizon; 
loans-to-deposits ratios; and average maturities for certain categories  of liabilities.   The asset liability committee 
uses a  computer  model  to  analyze  the  maturities of rate-sensitive assets and liabilities.  The  model  measures the 
“gap”  which  is  defined  as  the  difference  between  the  dollar  amount  of  rate-sensitive  assets  repricing  during  a 
period and the volume of rate-sensitive liabilities repricing during the same period.  Gap is also expressed as the 
ratio of rate-sensitive assets divided by rate-sensitive liabilities.  If the ratio is greater than “one,” then the dollar 
value of assets exceeds the dollar value of liabilities and the balance sheet is “asset sensitive.”  Conversely, if the 
value  of  liabilities  exceeds  the  dollar  value  of  assets,  then  the  ratio  is  less  than  one  and  the  balance  sheet  is 
“liability  sensitive.”    Our  internal  policy  requires  our  management  to  maintain  the  gap  such  that  net  interest 
margins will not change more than 10% if interest rates change by 100 basis points or more than 15% if interest 
rates change by 200 basis points.  As of December 31, 2011, our gap was within such ranges.  See “—Quantitative 
and Qualitative Analysis of Market Risk” below in Item 7A for additional information. 

Liquidity and Capital Adequacy

Liquidity 

Liquidity is defined as our ability to generate sufficient cash to fund current loan demand, deposit withdrawals, 

or other cash demands and disbursement needs, and otherwise to operate on an ongoing basis. 

Liquidity is managed at two levels. The first is the liquidity of the Company. The second is the liquidity of the 
Bank.  The  management  of  liquidity  at  both  levels  is  critical,  because  the  Company  and  the  Bank  have  different 
funding  needs  and  sources,  and  each  are  subject  to  regulatory  guidelines  and  requirements.    We  are  subject  to 
general  FDIC  guidelines  which  require  a  minimum  level  of  liquidity.    Management  believes  our  liquidity  ratios 
meet  or  exceed  these  guidelines.    Our  management  is  not  currently  aware  of  any  trends  or  demands  that  are 
reasonably likely to result in liquidity increasing or decreasing in any material manner. 

The retention of existing deposits and attraction of new deposit sources through new and existing customers is 
critical to our liquidity position.  In the event of compression in liquidity due to a run-off in deposits, we have a 
liquidity policy and procedure that provides for certain actions under varying liquidity conditions.  These actions 
include  borrowing  from  existing  correspondent  banks,  selling  or  participating  loans,  and  the  curtailment  of  loan 
commitments  and  funding.    At  December  31,  2011,  our  liquid  assets,  represented  by  cash  and  due  from  banks, 
federal  funds  sold  and  available-for-sale  securities,  totaled  $536.7 million.    Additionally,  at  such  date  we  had 
available to us approximately $140.0 million in unused federal funds lines of credit with regional banks, subject to 
certain  restrictions  and  collateral  requirements,  to  meet  short  term  funding  needs.    We  believe  these  sources  of 
funding are adequate to meet immediate anticipated funding needs, but we will need additional capital to maintain 
our current growth.  Our management meets on a weekly basis to review sources and uses of funding to determine 
the  appropriate  strategy  to  ensure  an  appropriate  level  of  liquidity,  and  we  have  increased  our  focus  on  the 
generation of core deposit funding to supplement our liquidity position.  At the current time, our long-term liquidity 
needs primarily relate to funds required to support loan originations and commitments and deposit withdrawals. 

To  finance  our  continued  growth  and  planned  expansion  activities,  the  Bank  issued  its  8.25%  Subordinated 
Note due June 1, 2016 in the principal amount of $5.0 million in a private placement on June 23, 2009.  Also, in 
connection  with  a  private  placement  and  pursuant  to  subscription  agreements  effective  December  31,  2008,  we 
issued  and  sold  139,460  shares  of  our  common  stock  for  $25.00  per  share  in  January  2009  for  an  aggregate 
purchase price of $3,479,000.  In addition, on March 15 2010, we completed a private placement of $15.0 million 
in  6.0%  Mandatory  Convertible  Trust  Preferred  Securities.    In  June  2011,  we  completed  a  private  placement  of 
340,000 shares of our common stock at an offering price of $30 per share.  Also in 2011, we completed a private 
placement  of  40,000  shares  of  our  Non-cumulative  Perpetual  Senior  Preferred  Stock  for  an  aggregate  purchase 
price  of  $39,958,000.    Our  regular  sources  of  funding  are  from  the  growth  of  our  deposit  base,  repayment  of 
principal and interest on loans, the sale of loans and the renewal of time deposits.   

57 

 
 
 
 
 
The  following  table  reflects  the  contractual  maturities  of  our  term  liabilities  as  of  December  31, 2011.    The 

amounts shown do not reflect any early withdrawal or prepayment assumptions. 

Total

1 year or less

Payments due by Period
Over 1 - 3 
years

Over 3 - 5 
years

Over 5 years

Contractual Obligations (1):

(In Thousands)

Deposits without a stated maturity

$   

1,759,899

$                
-

$                
-

$                
-

$

Certificates of deposit (2)

Subordinated debentures

Subordinated note payable

Operating lease commitments

383,988

230,138

121,065

32,785

30,514

4,914

17,078

-

-

-

-

2,068

3,900

-

4,914

3,909

-

-

30,514

-

7,201

Total

$   

2,196,393

$    

232,206

$    

124,965

$      

41,608

$

37,715

(1)  Excludes interest

(2)  Certificates of deposit give customers the right to early withdrawal.  Early withdrawals may be subject to penalties.

The penalty amount depends on the remaining time to maturity at the time of early withdrawal.

Capital Adequacy

As of December 31, 2011, our most recent notification from the FDIC categorized us as well-capitalized under 
the  regulatory  framework  for  prompt  corrective  action.    To  remain  categorized  as  well-capitalized,  we  must 
maintain  minimum total risk-based, Tier 1 risk-based, and Tier 1 leverage ratios as disclosed in the table below.  
Our  management  believes  that  we  are  well-capitalized  under  the  prompt  corrective  action  provisions  as  of 
December 31, 2011.  In addition, the Alabama Banking Department has required that the Bank maintain a leverage 
ratio of 8.00%.   

The  following  table  sets  forth  (i)  the  capital  ratios  required  by  the  FDIC  and  the  Alabama  Banking 
Department’s  leverage  ratio  requirement  to  be  maintained  by  the  Bank  in  order  to  maintain  “well-capitalized” 
status and (ii) our actual ratios of capital to total regulatory or risk-weighted assets, as of December 31, 2011. 

Total risk-based capital
Tier 1 capital
Leverage ratio

Well-Capitalized
10.00%
6.00%
5.00%

Actual at December 
31, 2011

12.79%
11.39%
9.17%

       For a description of capital ratios see Note 16 of “Notes to Consolidated Financial Statements” for the period 
ending December 31, 2011. 

Impact of Inflation 

Our consolidated financial statements and related data presented herein have been prepared in accordance with 
generally accepted accounting principles which require the measure of financial position and operating results in 
terms of historic dollars, without considering changes in the relative purchasing power of money over time due to 
inflation.  

Inflation generally increases the costs of funds and operating overhead, and to the extent loans and other assets 
bear  variable  rates,  the  yields  on  such  assets.  Unlike  most  industrial  companies,  virtually  all  of  the  assets  and 
liabilities  of  a  financial  institution  are  monetary  in  nature.  As  a  result,  interest  rates  generally  have  a  more 
significant  effect  on  the  performance  of  a  financial  institution  than  the  effects  of  general  levels  of  inflation.  In 
addition,  inflation  affects  financial  institutions’  cost  of  goods  and  services  purchased,  the  cost  of  salaries  and 
benefits, occupancy expense, and similar items. Inflation and related increases in interest rates generally decrease 
the  market  value  of  investments  and  loans  held  and  may  adversely  affect  liquidity,  earnings  and  stockholders’ 
equity.  Mortgage  originations  and  refinancing  tend  to  slow  as  interest  rates  increase,  and  likely  will  reduce  our 
volume of such activities and the income from the sale of residential mortgage loans in the secondary market.

58 

 
        
      
      
        
          
                  
                  
                  
            
                  
                  
          
          
          
          
          
 
 
   
 
 
 
Adoption of Recent Accounting Pronouncements 

New accounting standards are discussed in Note 1 the Consolidated Financial Statements. 

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK. 

Like all financial institutions, we are subject to market risk from changes in interest rates. Interest rate risk 
is  inherent  in  the  balance  sheet  due  to  the  mismatch  between  the  maturities  of  rate-sensitive  assets  and  rate-
sensitive liabilities. If rates are rising, and the level of rate-sensitive liabilities exceeds the level of rate-sensitive 
assets, the net interest margin will be negatively impacted.  Conversely, if rates are falling, and the level of rate-
sensitive  liabilities  is  greater  than  the  level  of  rate-sensitive  assets,  the  impact  on  the  net  interest  margin  will  be 
favorable.  Managing  interest  rate  risk  is  further  complicated  by  the  fact  that  all  rates  do  not  change  at  the  same 
pace,  in  other  words,  short  term  rates  may  be  rising  while  longer  term  rates  remain  stable.  In  addition,  different 
types of rate-sensitive assets and rate-sensitive liabilities react differently to changes in rates. 

To manage interest rate risk, we must take a position on the expected future trend of interest rates. Rates may 
rise, fall, or remain the same.  Our asset liability committee develops its view of future rate trends and strives to 
manage rate risk within a targeted range by monitoring economic indicators, examining the views of economists 
and  other  experts,  and  understanding  the  current  status  of  our  balance  sheet.    Our  annual  budget  reflects  the 
anticipated  rate  environment  for  the  next  twelve  months.    The  asset  liability  committee  conducts  a  quarterly 
analysis of the rate sensitivity position and reports its results to our board of directors. 

The  asset  liability  committee  employs  multiple  modeling  scenarios  to  analyze  the  maturities  of  rate-
sensitive assets and liabilities. The model measures the “gap” which is defined as the difference between the dollar 
amount of rate-sensitive assets repricing during a period and the volume of rate-sensitive liabilities repricing during 
the same period.  The gap is also expressed as the ratio of rate-sensitive assets divided by rate-sensitive liabilities. 
If the ratio is greater than “one”, the dollar value of assets exceeds the dollar value of liabilities; the balance sheet is 
“asset sensitive”.  Conversely, if the value of liabilities exceeds the value of assets, the ratio is less than one and the 
balance sheet is “liability sensitive”.  Our internal policy requires management to  maintain the gap such that net 
interest  margins  will  not  change  more  than  10%  if  interest  rates  change  100  basis  points  or  more  than  15%  if 
interest rates change 200 basis points.  As of December 31, 2011, our gap was within such ranges. 

The model measures scheduled maturities in periods of three months, four to twelve months, one to five years 
and over five years.    The  chart  below  illustrates  our  rate-sensitive  position  at December 31,  2011.   Management 
uses the one year gap as the appropriate time period for setting strategy.  

59 

 
 
 
 
 
 
 
Interest-earning assets:
Loans, including mortgages

held for sale

Securities
Federal funds sold
Interest bearing balances

with banks

Total interest-earning assets

Interest-bearing liabilities:
Deposits:

Interest-bearing checking
Money market and savings
Time deposits

Federal funds purchased
Other borrowings
Trust preferred securities
Total interest-bearing liabilities
Interest sensitivity gap
Cumulative sensitivity gap
Percent of cumulative sensitivity Gap
to total interest-earning assets

Rate Sensitivity Gap Analysis
2-5
Years

4-12 
Months

1-3   Months

Over 5 
Years

Total

(Dollars in Thousands)

$    

1,176,579
21,845
100,565

$   

174,359
82,791
-

$  

432,587
127,916
-

$     

65,076
79,967
-

$

1,848,601
312,519
100,565

97,145
1,396,134

$    

-
257,150

$  

2,205
562,708

$ 

-
145,043

$  

99,350
2,361,035

$

$       

354,112
986,975
57,339
79,265
-
-
1,477,691
(81,557)
(81,557)

$    
$        
$        

$               
-
-
172,801

-
-
172,801
84,349
2,792

$   
$    
$       

$              
-
-
153,850

4,954
15,050
173,854
388,854
391,646

$  
$ 
$  

$              
-
-
-

-
15,464
15,464
129,579
521,225

$     
$  
$

$

$
$

354,112
986,975
383,990
79,265
4,954
30,514
1,839,810
521,225

(5.8) %

0.2 %

17.7 %

22.1 %

The interest rate risk model that defines the gap position also performs a “rate shock” test of the balance 

sheet.  The rate shock procedure measures the impact on the economic value of equity (EVE) which is a measure of 
long term interest rate risk. EVE is the difference between the market value of our assets and the liabilities and is 
our liquidation value.  In this analysis, the model calculates the discounted cash flow or market value of each 
category on the balance sheet.  The percent change in EVE is a measure of the volatility of risk.  Regulatory 
guidelines specify a maximum change of 30% for a 200 basis points rate change.  Short term rates dropped to 
historically low levels during 2009 and have remained at those low levels.  We could not assume further drops in 
interest rates in our model, and as a result feel the down rate shock scenarios are not meaningful.  At December 31, 
2011, the 4.28% change for a 200 basis points rate change is well within the regulatory guidance range. 

The chart below identifies the EVE impact of an upward shift in rates of 100 and 200 basis points. 

Economic Value of Equity Under Rate Shock
At December 31, 2011

Economic value of equity

$    

196,292

0 bps

+100 bps
(Dollars in Thousands)
$

200,022

$    

+200 bps

204,693

Actual dollar change

Percent change

$        

3,730

$

8,401

1.90%

4.28%

The one year gap ratio of 0.2% indicates that we would show a very slight increase in net interest income in a 
rising rate environment, and the EVE rate shock shows that the EVE would increase in a rising rate environment. 
The  EVE  simulation  model  is  a  static  model  which  provides  information  only  at  a  certain  point  in  time.  For 
example, in a rising rate environment, the model does not take into account actions which management might take 
to  change  the  impact  of  rising  rates  on  us.  Given  that  limitation,  it  is  still  useful  in  assessing  the  impact  of  an 
unanticipated movement in interest rates. 

The above analysis may not on its own be an entirely accurate indicator of how net interest income or EVE 
will  be  affected  by  changes  in  interest  rates.  Income  associated  with  interest  earning  assets  and  costs  associated 
with  interest  bearing  liabilities  may  not  be  affected  uniformly  by  changes  in  interest  rates.  In  addition,  the 

60 

           
       
    
       
         
                 
                
                
           
                 
        
                
         
                 
                
                
           
     
    
                
           
                     
                 
        
                
                     
                 
      
       
 
 
 
 
magnitude and duration of changes in interest rates may have a significant impact on net interest income. Interest 
rates on certain types of assets and liabilities fluctuate in advance of changes in general market rates, while interest 
rates  on  other  types  may  lag  behind  changes  in  general  market  rates.    Our  asset  liability  committee  develops  its 
view  of  future  rate  trends  by  monitoring  economic  indicators,  examining  the  views  of  economists  and  other 
experts,  and  understanding  the  current  status  of  our  balance  sheet  and  conducts  a  quarterly  analysis  of  the  rate 
sensitivity position.  The results of the analysis are reported to our board of directors. 

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA. 

The financial statements and supplementary data required by Regulations S-X and by Item 302 of Regulation 

S-K are set forth in the pages listed below. 

Report of Independent Registered Public Accounting Firm on  

  Consolidated Financial Statements 

Report of Independent Registered Public Accounting Firm on 
          Consolidated Financial Statements 
Report of Management on Internal Control over Financial Reporting 
Report of Independent Registered Public Accounting Firm on  

   Internal Control over Financial Reporting 

Consolidated Balance Sheets at December 31, 2011 and 2010 
Consolidated Statements of Income for the Years Ended December 31,   

   2011, 2010 and 2009 

Consolidated Statements of Comprehensive Income for the Years Ended  

   December 31, 2011, 2010 and 2009 

Consolidated Statements of Stockholders’ Equity for Years Ended 
           December 31, 2011, 2010 and 2009 
Consolidated Statements of Cash Flows for the Years Ended 
           December 31, 2011, 2010 and 2009 
Notes to Consolidated Financial Statements 

Page 

62 

63 
64 

65 
66 

67 

68 

69 

70 
72 

61 

 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

The Board of Directors and Shareholders 
ServisFirst Bancshares, Inc.: 

We have audited the accompanying consolidated balance sheet of ServisFirst Bancshares, Inc. and subsidiaries as 
of  December 31,  2011,  and  the  related  consolidated  statements  of  income,  comprehensive  income,  stockholders’ 
equity, and cash flows for the year then ended. These consolidated financial statements are the responsibility of the 
Company’s  management.  Our  responsibility  is  to  express  an  opinion  on  these  consolidated  financial  statements 
based on our audit. 

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether  the financial  statements  are  free  of  material  misstatement.  An  audit  includes examining,  on  a  test  basis, 
evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the 
accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall 
financial statement presentation. We believe that our audit provide a reasonable basis for our opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of ServisFirst Bancshares, Inc. and subsidiaries as of December 31, 2011, and the results of their 
operations  and  their  cash  flows  for  the  year  then  ended,  in  conformity  with  U.S. generally  accepted  accounting 
principles. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States),  ServisFirst  Banchsares,  Inc.’s  internal  control  over financial  reporting  as  of December 31,  2011, 
based on criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring 
Organizations of the Treadway Commission (COSO), and our report dated March 7, 2012 expressed an unqualified 
opinion on the effectiveness of the Company’s internal control over financial reporting. 

/s/ KPMG LLP 

Birmingham, Alabama 

March 7, 2012 

62 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors 
ServisFirst Bancshares, Inc. 
Birmingham, Alabama 

We  have  audited  the  accompanying  consolidated  balance  sheet  of  ServisFirst  Bancshares,  Inc.,  as  of 
December  31,  2010,  and  the  related  consolidated  statements  of  income,  comprehensive  income,  stockholders’ 
equity and cash flows for each of the two years in the period then ended December 31, 2010.  These consolidated 
financial  statements  are  the  responsibility  of  the  Company’s  management.    Our  responsibility  is  to  express  an 
opinion on these consolidated financial statements based on our audits.   

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight 
Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance 
about whether the financial statements are free of material misstatement.  An audit includes examining, on a test 
basis,  evidence  supporting  the  amounts  and  disclosures  in  the  consolidated  financial  statements.    An  audit  also 
includes  assessing  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as 
evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for 
our opinion. 

In  our  opinion,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all  material 
respects,  the  financial  position  of  ServisFirst  Bancshares,  Inc.  as  of  December  31,  2010,  and  the  results  of  their 
operations  and  their  cash  flows  for  each  of  the  two  years  in  the  period  then  ended  December  31,  2010,  in 
conformity with accounting principles generally accepted in the United States of America.  

Birmingham, Alabama 

March 8, 2011 

63 

 
 
 
 
 
 
 
 
 
 
REPORT OF MANAGEMENT ON INTERNAL CONTROL OVER FINANCIAL REPORTING 

We,  as  members  of  the  Management  of  ServisFirst  Bancshares,  Inc.  (the  “Company”),  are  responsible  for 
establishing  and  maintaining  effective  internal  control  over  financial  reporting.  The  Company’s  internal  control 
system  was  designed  to  provide  reasonable  assurance  to  the  Company’s  management  and  Board  of  Directors 
regarding  the  preparation  and  fair  presentation  of  the  Company’s  financial  statements  for  external  purposes  in 
accordance  with  U.S.  generally  accepted  accounting  principles.  Internal  control over  financial  reporting  includes 
self-monitoring mechanisms, and actions are taken to correct deficiencies as they are identified. 

All internal controls systems, no matter how well designed, have inherent limitations and may not prevent or detect 
misstatements in the Company’s financial statements, including the possibility of circumvention or overriding of 
controls.  Therefore,  even  those  systems  determined  to  be  effective  can  provide  only  reasonable  assurance  with 
respect to financial statement preparation and presentation. Also, projections of any evaluation of effectiveness to 
future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that 
the degree of compliance with the policies or procedures may deteriorate. 

The  Company’s  management  assessed  the  effectiveness  of  its  internal  control  over  financial  reporting  as  of 
December 31,  2011.  In  making  this  assessment,  we  used  the  criteria  set  forth  by  the  Committee  of  Sponsoring 
Organizations  of  the  Treadway  Commission  (COSO)  in  its  Internal  Control—Integrated  Framework.      Based  on 
this  assessment,  management  determined  that  the  Company  maintained  effective  internal  control  over  financial 
reporting as of December 31, 2011, based on these criteria. 

The Company’s independent registered public accounting firm has issued an audit report on the effectiveness of the 
Company’s internal control over financial reporting. This report appears on the following page. 

SERVISFIRST BANCSHARES, INC.

by

by

/s/    THOMAS A. BROUGHTON, III

THOMAS A. BROUGHTON, III
President and Chief Executive Officer

/s/    WILLIAM M. FOSHEE
WILLIAM M. FOSHEE
Chief Financial Officer

64 

 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

The Board of Directors and Shareholders 
ServisFirst Bancshares, Inc.: 

We  have  audited  ServisFirst  Bancshares,  Inc.  internal  control  over  financial  reporting  as  of  December 31,  2011, 
based on criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring 
Organizations of the Treadway Commission (COSO). ServisFirst Bancshares, Inc.’s management is responsible for 
maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal 
control  over  financial  reporting,  included  in  the  accompanying  Report  of  Management  on  Internal  Control  Over 
Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial 
reporting based on our audit.  

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether  effective  internal  control  over  financial  reporting  was  maintained  in  all  material  respects.  Our  audit 
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material 
weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the 
assessed  risk.  Our  audit  also  included  performing  such  other  procedures  as  we  considered  necessary  in  the 
circumstances. We believe that our audit provides a reasonable basis for our opinion.  

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance  with  generally  accepted  accounting  principles.  A  company’s  internal  control  over  financial  reporting 
includes  those  policies  and  procedures  that  (1) pertain  to  the  maintenance  of  records  that,  in  reasonable  detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in  accordance 
with generally accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use,  or  disposition  of  the 
company’s assets that could have a material effect on the financial statements.  

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements.  Also,  projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that 
controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the 
policies or procedures may deteriorate.  

In  our  opinion,  ServisFirst  Bancshares,  Inc.  maintained,  in  all  material  respects,  effective  internal  control  over 
financial  reporting  as  of  December 31,  2011,  based  on  criteria  established  in  Internal  Control —  Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.  

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United States),  the  consolidated  balance sheet  of  ServisFirst  Bancshares,  Inc.  as of December 31, 2011,  and  the 
related  consolidated  statements  of  income,  comprehensive  income,  stockholders’  equity,  and  cash  flows  for  the 
year  then  ended,  and  our  report  dated  March  7,  2012  expressed  an  unqualified  opinion  on  these  consolidated 
financial statements.    

/s/ KPMG LLP 

Birmingham, Alabama  

March 7, 2012 

65 

SERVISFIRST BANCSHARES, INC.
CONSOLIDATED BALANCE SHEETS DECEMBER 31, 2011 AND 2010
(In thousands, except share and per share amounts)

Cash and due from banks
Interest-bearing balances due from depository institutions
Federal funds sold

Cash and cash equivalents

Available for sale debt securities, at fair value
Held to maturity debt securities (fair value of $15,999 and $4,963 at 

December 31, 2011 and 2010, respectively)

Restricted equity securities
Mortgage loans held for sale
Loans
Less allowance for loan losses

Loans, net

Premises and equipment, net
Accrued interest and dividends receivable
Deferred tax assets
Other real estate owned
Bank owned life insurance contracts
Other assets
      Total assets
LIABILITIES AND STOCKHOLDERS' EQUITY
Liabilities:
Deposits:

Noninterest-bearing
Interest-bearing

Total deposits

Federal funds purchased
Other borrowings
Subordinated debentures
Accrued interest payable
Other liabilities
      Total liabilities
Stockholders' equity:

Preferred stock, Series A Senior Non-Cumulative Perpetual, par value $.001

(liquidation preference $1,000), net of discount; 40,000 shares authorized,
40,000 shares issued and outstanding at December 31, 2011 and no shares
authorized, issued and outstanding at December 31, 2010

Preferred stock, undesignated, par value $.001 per share; 1,000,000

shares authorized; no shares outstanding

Common stock, par value $.001 per share; 15,000,000 shares authorized;
5,932,182 shares issued and outstanding at December 31, 2011 and
5,527,482 shares issued and outstanding at December 31, 2010

Additional paid-in capital
Retained earnings
Accumulated other comprehensive income

Total stockholders' equity

      Total liabilities and stockholders' equity

See Notes to Consolidated Financial  Statements.

66 

2011

$         

43,018
99,350
100,565
242,933
293,809

15,209
3,501
17,859
1,830,742
(22,030)
1,808,712
4,591
8,192
4,914
12,275
40,390
8,400
2,460,785

$    

$       

418,810
1,725,077
2,143,887
79,265
4,954
30,514
945
4,928
2,264,493

$

$

$

2010

27,454
204,178
346
231,978
276,959

5,234
3,510
7,875
1,394,818
(18,077)
1,376,741
4,450
6,990
6,366
6,966
-
8,097
1,935,166

250,490
1,508,226
1,758,716
-
24,937
30,420
898
3,095
1,818,066

39,958

-

-

-

6
87,805
61,581
6,942
196,292
2,460,785

$    

6
75,914
38,343
2,837
117,100
1,935,166

$

           
         
         
         
           
             
           
      
         
      
             
             
             
           
           
             
      
      
           
             
           
                
             
      
 
 
           
 
 
                    
                    
           
           
             
         
SERVISFIRST BANCSHARES, INC.
CONSOLIDATED STATEMENTS OF INCOME
(In thousands, except per share amounts)

Year Ended December 31,
2010

2011

2009

Interest income:

Interest and fees on loans
Taxable securities
Nontaxable securities
Federal funds sold
Other interest and dividends
   Total interest income

Interest expense:
Deposits
Borrowed funds
   Total interest expense
   Net interest income
Provision for loan losses

   Net interest income after provision for loan losses

Noninterest income:

Service charges on deposit accounts
Mortgage banking
Securities gains
Other operating income
   Total noninterest income

Noninterest expenses:

Salaries and employee benefits
Equipment and occupancy expense
Professional services
FDIC and other regulatory assessments
Other real estate owned expense
Other operating expenses
   Total noninterest expenses
   Income before income taxes

Provision for income taxes

         Net income

Dividends on preferred stock

         Net income available to common stockholders

$      

82,294
5,721
2,943
176
277
91,411

$      

69,115
6,482
2,274
104
171
78,146

13,047
3,033
16,080
75,331
8,972
66,359

2,290
2,373
666
1,597
6,926

19,518
3,697
1,213
1,796
820
10,414
37,458
35,827
12,389
23,438
200
23,238

$      

11,941
3,319
15,260
62,886
10,350
52,536

2,316
2,174
108
571
5,169

14,669
3,184
925
2,944
1,964
7,283
30,969
26,736
9,358
17,378
-
17,378

$      

Basic earnings per common share

Diluted earnings per common share

$          

4.03

$          

3.15

$          

3.53

$          

2.84

See Notes to Consolidated Financial  Statements.

$

$

$

$

55,890
4,516
1,500
257
34
62,197

16,087
2,250
18,337
43,860
10,685
33,175

1,631
2,222
193
367
4,413

13,581
2,749
848
2,815
2,745
6,192
28,930
8,658
2,780
5,878
-
5,878

1.07

1.02

67 

          
          
          
          
             
             
             
             
        
        
        
        
          
          
        
        
        
        
          
        
        
        
          
          
          
          
             
             
          
             
          
          
        
        
          
          
             
          
          
          
        
        
        
        
          
        
        
             
                  
918

(128)

(179)
611
6,489

SERVISFIRST BANCSHARES, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
YEARS ENDED DECEMBER 31, 2011, 2010 AND 2009
(In thousands)

Net income
Other comprehensive income (loss), net of tax (benefit):

Unrealized holding gains arising during period from securities available for sale,
net of tax of $2,944, $755 and $472 for 2011, 2010 and 2009, respectively
Reclassification adjustment for net gains on sale of securities in net income, net

2011
23,438

$     

2010
17,378

$     

2009

$

5,878

4,519

1,334

of tax (benefit) of $(252), $(39) and $(65) for 2011, 2010 and 2009, respectively

(414)

(70)

Reclassification adjustment for net gains realized on derivatives in net income,

net of tax benefit of $93 for 2009
Other comprehensive income, net of tax

Comprehensive income

See Notes to Consolidated Financial Statements

-
4,105
27,543

$    

-
1,264
18,642

$     

$

68 

         
         
            
           
             
                 
                 
         
         
            
SERVISFIRST BANCSHARES, INC.

CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY

YEARS ENDED DECEMBER 31, 2011, 2010 AND 2009

(In thousands, except share amounts)

Balance, December 31, 2008

Sale of 139,460 shares

Other comprehensive income

Stock based compensation expense

Issuance of warrants related to

subordinated notes payable

Net income

Balance, December 31, 2009

Other comprehensive income

Exercise of stock options, including tax benefit

Stock-based compensation expense

Net income

Balance, December 31, 2010

Sale of 340,000 shares of common

stock, net

Sale of 40,000 shares of preferred

stock, net

Preferred dividends paid

Exercise 64,700 stock options, including tax

benefit

Other comprehensive income

Stock-based compensation expense

Net income

Balance, December 31, 2011

See Notes to Consolidated Financial Statements

Common 
Stock

5

1

-

-

-

-

6

-

-

-

Additional 
Paid-in 
Capital

70,729

3,478

-

785

86

-

75,078

-

123

713

Retained 
Earnings

15,087

-

-

-

-

5,878

20,965

-

-

-

Accumulated 
Other 
Comprehensive 
Income

Total 
Stockholders' 
Equity

962

-

611

-

-

-

1,573

1,264

-

-

86,783

3,479

611

785

86

5,878

97,622

1,264

123

713

-
                 6 

-
         75,914 

17,378
       38,343 

-
                  2,837 

17,378
         117,100 

Preferred 
Stock

                 - 

                 - 

                 - 

                 - 

                 - 

                 - 

                 - 

                 - 

                 - 

                 - 

                 - 

                 - 

                 - 

                  - 

         10,159 

                 - 

                          - 

           10,159 

       39,958 

                  - 

                   - 

                 - 

                          - 

           39,958 

                 - 

                  - 

                   - 

           (200)

                          - 

               (200)

                 - 

                  - 

              757 

                 - 

                          - 

                757 

                 - 

                  - 

                   - 

                 - 

                  4,105 

             4,105 

                 - 

                  - 

              975 

                 - 

                          - 

                975 

                 - 
$     
39,958

                  - 
$               
6

                   - 
$      
87,805

       23,438 
$     
61,581

                          - 
$                
6,942

           23,438 
$
196,292

69 

                 
        
       
                     
                 
          
                 
                         
                 
                  
                 
                     
                 
             
                 
                         
                 
               
                 
                         
                  
                 
                  
         
                         
                 
        
       
                  
                 
                  
                 
                  
                 
             
                 
                         
                 
             
                 
                         
                 
                  
       
                         
SERVISFIRST BANC SHARES, INC .

C O NSO LIDATED STATEMENTS O F C ASH FLO W S

YEARS ENDED DEC EMBER 31, 2011, 2010 AND 2009

(In thousands)

O PERATING AC TIVITIES

Net income

Adjustments to reconcile net income to net cash provided by

operating activities:

Deferred tax benefit

Provision for loan losses

Depreciation and amortization

Net amortization (accretion) of investments

Amortized gain on derivative

Market value adjustment of interest rate cap

Increase in accrued interest and dividends receivable

Stock-based compensation expense

Increase (decrease) in accrued interest payable

2011

2010

2009

$     

23,438

$     

17,378

$       

5,878

(1,240)

8,972

1,173

958

-

106

(1,202)

975

47

(2,212)

10,350

1,066

823

-

45

(790)

713

(128)

(1,601)

10,685

1,087

(318)

(272)

-

(2,174)

785

(254)

Proceeds from sale of mortgage loans held for sale

169,172

174,760

198,622

Originations of mortgage loans held for sale

(177,200)

(175,046)

(201,143)

Gain on sale of securities available for sale

Gain on sale of mortgage loans held for sale

Net (gain) loss on sale of other real estate owned

Write down of other real estate owned

Decrease in special prepaid FDIC insurance assessments

Loss on prepayment of other borrowings

Increase in cash surrender value of life insurance contracts

Excess tax benefits from the exercise of warrants

Net change in other assets, liabilities, and other

operating activities

Net cash provided by operating activities

(666)

(2,373)

(76)

326

1,492

738

(390)

(127)

(108)

(2,174)

203

1,051

2,538

-

-

-

(193)

(2,222)

441

1,802

(7,850)

-

-

-

200

24,323

1,106

29,575

(810)

2,463

INVESTMENT AC TIVITIES

Purchase of securities available for sale

(102,190)

(84,425)

(200,558)

Proceeds from maturities, calls and paydowns of securities

available for sale

Purchase of securities held to maturity

Proceeds from maturities, calls and paydowns of securities

held to maturity

Increase in loans

Purchase of premises and equipment

Purchase of restricted equity securities

Purchase of interest rate cap

Purchase of bank-owned life insurance contracts

Proceeds from sale of securities available for sale

Proceeds from sale of restricted equity securities

Proceeds from sale of other real estate owned and repossessions

Additions to other real estate owned

Net cash used in investing activities

28,575

(15,441)

31,889

(4,589)

16,585

(645)

5,466

-

-

(449,449)

(197,572)

(253,172)

(1,314)

(543)

-

(40,000)

63,270

552

3,334

-

(428)

(269)

(160)

-

(2,294)

(582)

-

-

32,297

32,567

-

7,995

(75)

-

6,314

(905)

(507,740)

(215,337)

(402,690)

70 

       
       
       
         
       
       
         
         
         
            
            
          
                
                
          
            
              
                
       
          
       
            
            
            
              
          
          
     
     
     
   
   
          
          
          
       
       
       
            
            
            
            
         
         
         
         
       
            
                
                
          
                
                
          
                
                
            
         
          
       
       
         
   
     
       
       
       
     
       
          
         
                
                
   
   
       
          
       
          
          
          
                
          
                
     
                
                
       
       
       
            
                
                
         
         
         
                
            
          
   
   
FINANCING ACTIVITIES

Net increase in noninterest-bearing deposits

Net increase in interest-bearing deposits

Net increase in federal funds purchased

Proceeds from issuance of trust preferred securities

Proceeds from other borrowings

Proceeds from sale of common stock, net

Proceeds from sale of preferred stock, net

Proceeds from exercise of stock options

Excess tax benefits from the exercise of warrants

Repayment of other borrowings

Dividends on preferred stock

Net cash provided by financing activities

168,320

216,851

79,265

-

-

10,159

39,958

630

127

(20,738)

(200)

494,372

39,183

287,178

-

15,050

-

-

-

123

-

-

-

89,848

305,188

-

-

5,000

3,479

-

-

-

-

-

341,534

403,515

Net increase in cash and cash equivalents

10,955

155,772

3,288

Cash and cash equivalents at beginning of year

231,978

76,206

72,918

Cash and cash equivalents at end of year

$       

242,933

$       

231,978

$

76,206

SUPPLEMENTAL DISCLOSURE

Cash paid for:

Interest

Income taxes

NONCASH TRANSACTIONS

$         

16,033

$         

15,388

$

15,837

6,958

Transfers of loans from held for sale to held for investment

$              

417

$              

787

$

Other real estate acquired in settlement of loans

Internally financed sales of other real estate owned

See Notes to Consolidated Financial Statements.

9,029

136

5,372

1,757

18,591

4,317

1,861

10,198

566

71 

         
           
         
         
           
                     
                     
                     
           
                     
                     
                     
           
                     
           
                     
                     
                
                
                     
                
                     
                     
          
                     
                     
               
                     
                     
         
         
           
         
         
           
           
             
             
             
                
             
                
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

SERVISFIRST BANCSHARES, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of Operations

ServisFirst Bancshares, Inc. (the “Company”) was formed on August 16, 2007 and is a 
bank  holding  company  whose  business  is  conducted  by  its  wholly-owned  subsidiary 
ServisFirst Bank (the “Bank”).  The Bank is headquartered in Birmingham, Alabama, and 
provides  a  full  range  of  banking  services  to  individual  and  corporate  customers 
throughout the Birmingham market since opening for business in May 2005.  The Bank 
has since expanded into the Huntsville, Montgomery and Dothan, Alabama markets, and 
most recently into the Pensacola, Florida market.   

Basis of Presentation and Accounting Estimates 

To prepare consolidated financial statements in conformity with U.S. generally accepted 
accounting principles, management makes estimates and assumptions based on available 
information.    These  estimates  and  assumptions  affect  the  amounts  reported  in  the 
financial  statements  and  the  disclosures  provided,  and  future  results  could  differ.    The 
allowance  for  loan  losses,  valuation  of  foreclosed  real  estate,  deferred  taxes,  and  fair 
values  of  financial  instruments  are  particularly  subject  to  change.  All  numbers  are  in 
thousands except share and per share data. 

Cash, Due from Banks, Interest-Bearing Balances due from Financial 
Institutions 

Cash  and  due  from  banks  includes  cash  on  hand,  cash  items  in  process  of  collection, 
amounts  due  from  banks  and  interest  bearing  balances  due  from  financial  institutions.  
For purposes of cash flows, cash and cash equivalents include cash and due from banks 
and  federal  funds  sold.    Generally,  federal  funds  are  purchased  and  sold  for  one-day 
periods.    Cash  flows  from  loans,  mortgage  loans  held  for  sale,  federal  funds  sold,  and 
deposits are reported net. 

The Bank is required to maintain reserve balances in cash or on deposit with the Federal 
Reserve Bank based on a percentage of deposits.  The total of those reserve balances was 
approximately $7,472,000 at December 31, 2011 and $5,456,000 at December 31, 2010. 

Investment Securities  

Securities  are  classified  as  available-for-sale  when  they  might  be  sold  before  maturity. 
Unrealized  holding  gains  and  losses,  net  of  tax,  on  securities  available  for  sale  are 
reported as a net amount in a separate component of stockholders’ equity until realized.  
Gains  and  losses  on  the  sale  of  securities  available  for  sale  are  determined  using  the 
specific-identification  method.    The  amortization  of  premiums  and  the  accretion  of 
discounts  are  recognized  in  interest  income  using  methods  approximating  the  interest 
method over the period to maturity. 

Declines in the fair value of available-for-sale securities below their cost that are deemed 
to  be  other  than  temporary  are  reflected  in  earnings  as  realized  losses.    Securities  are 
classified  as  held-to-maturity  when  the  Company  has  the  positive  intent  and  ability  to 
hold the securities to maturity. Held-to-maturity securities are reported at amortized cost.  
In  determining  the  existence  of  other-than-temporary  impairment  losses,  management 
considers (1) the length of time and the extent to which the fair value has been less than 
cost, (2) the financial condition and near-term prospects of the issuer, and (3) the intent  

72 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES 
(Continued)

and  ability  of  the  Company  to  retain  its  investment  in  the  issuer  for  a  period  of  time 
sufficient to allow for any anticipated recovery in fair value. 

Investments in Restricted Equity Securities Carried at Cost 

Investments  in  restricted  equity  securities  without  a  readily  determinable  market  value 
are carried at cost. 

Mortgage Loans Held for Sale 

The Company classifies certain residential mortgage loans as held for sale.  Typically 
mortgage loans held for sale are sold to a third party investor within a very short time 
period and are sold without recourse.  Net fees earned from this banking service are 
recorded in noninterest income. 

In  the  course  of  originating  mortgage  loans  and  selling  those  loans  in  the  secondary 
market,  the  Company  makes  various  representations  and  warranties  to  the  purchaser  of 
the mortgage loans.  Every loan closed by the Bank’s mortgage center is run through a 
government  agency  automated  underwriting  system.    Any  exceptions  noted  during  this 
process  are  remedied  prior  to  sale.    These  representations  and  warranties  also  apply  to 
underwriting  the  real  estate  appraisal  opinion  of  value  for  the  collateral  securing  these 
loans.  Under the representations and warranties, failure by the Company to comply with 
the underwriting and/or appraisal standards could result in the Company being required 
to  repurchase  the  mortgage  loan  or  to  reimburse  the  investor  for  losses  incurred  (make 
whole  requests)  if  such  failure  cannot  be  cured  by  the  Company  within  the  specified 
period following discovery.  The Company continues to experience a manageable level of 
investor repurchase demands.  There were no expenses incurred as part of these buyback 
obligations  for  the  year  ended  December  31,  2011  and  $104,000  for  the  year  ended 
December 31, 2010. 

Loans  

Loans are reported at unpaid principal balances, less unearned fees and the allowance for 
loan losses.  Interest on all loans is recognized as income based upon the applicable rate 
applied  to  the  daily  outstanding  principal  balance  of  the  loans.  Interest  income  on 
nonaccrual  loans  is  recognized  on  a  cash  basis  or  cost  recovery  basis  until  the  loan  is 
returned to accrual status.  Loan fees, net of direct costs, are reflected as an adjustment to 
the  yield  of  the  related  loan  over  the  term  of  the  loan.    The  Company  does  not  have  a 
concentration of loans to any one industry or geographic market. 

The accrual of interest on loans is discontinued when there is a significant deterioration 
in the financial condition of the borrower and full repayment of principal and interest is 
not expected or the principal or interest is more than 90 days past due, unless the loan is 
both well-collateralized and in the process of collection.  Generally, all interest accrued 
but  not  collected  for  loans  that  are  placed  on  nonaccrual  status  are  reversed  against 
current interest income.  Interest collections on nonaccrual loans are generally applied as  

principal reductions.  The Company determines past due or delinquency status of a loan 
based on contractual payment terms. 

A loan is considered impaired when it is probable the Company will be unable to collect 
all  principal  and  interest  payments  due  according  to  the  contractual  terms  of  the  loan 
agreement.    Individually  identified  impaired  loans  are  measured  based  on  the  present 
value of expected payments using the loan’s original effective rate as the discount rate,  

73 

 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES 
(Continued)

the  loan’s  observable  market  price,  or  the  fair  value  of  the  collateral  if  the  loan  is 
collateral  dependent.    If  the  recorded  investment  in  the  impaired  loan  exceeds  the 
measure of fair value, a valuation allowance may be established as part of the allowance 
for loan losses.  Changes to the valuation allowance are recorded as a component of the 
provision for loan losses. 

Impaired loans also include troubled debt restructurings (“TDRs”).  In the normal course 
of business management grants concessions to borrowers, which would not otherwise be 
considered, where the borrowers are experiencing financial difficulty.  The concessions 
granted most frequently for TDRs involve reductions or delays in required payments of 
principal  and  interest  for  a  specified  time,  the  rescheduling  of  payments  in  accordance 
with  a  bankruptcy  plan  or  the  charge-off  of  a  portion  of  the  loan.    In  some  cases,  the 
conditions of the credit also warrant nonaccrual status, even after the restructure occurs.  
As part of the credit approval process, the restructured loans are evaluated for adequate 
collateral  protection  in  determining  the  appropriate  accrual  status  at  the  time  of 
restructure.  TDR loans may be returned to accrual status if there has been at least a six 
month sustained period of repayment performance by the borrower. 

Allowance for Loan Losses  

The allowance for loan losses is maintained at a level which, in management’s judgment, 
is  adequate  to  absorb  credit  losses  inherent  in  the  loan  portfolio.    The  amount  of  the 
allowance is based on management’s evaluation of the collectability of the loan portfolio, 
including  the  nature  of  the  portfolio,  credit  concentrations,  trends  in  historical  loss 
experience, specific impaired loans, economic conditions, and other risks inherent in the 
portfolio.    Allowances  for  impaired  loans  are  generally  determined  based  on  collateral 
values or the present value of the estimated cash flows.  The allowance is increased by a 
provision for loan losses, which is charged to expense, and reduced by charge-offs, net of 
recoveries.    In  addition,  various  regulatory  agencies,  as  an  integral  part  of  their 
examination  process,  periodically  review  the  allowance  for  losses  on  loans.    Such 
agencies may require the Company to recognize adjustments to the allowance based on 
their judgments about information available to them at the time of their examination. 

Foreclosed Real Estate 

Foreclosed  real  estate  includes  both  formally  foreclosed  property  and  in-substance 
foreclosed property.  At the time of foreclosure, foreclosed real estate is recorded at fair 
value less cost to sell, which becomes the property’s new basis.  Any write downs based 
on  the  asset’s  fair  value  at  date  of  acquisition  are  charged  to  the  allowance  for  loan 
losses.  After foreclosure, these assets are carried at the lower of their new cost basis or 
fair  value  less  cost  to  sell.    Costs  incurred  in  maintaining  foreclosed  real  estate  and 
subsequent  adjustments  to  the  carrying  amount  of  the  property  are  included  in  other 
operating expenses. 

Premises and Equipment  

Premises and equipment are stated at cost less accumulated depreciation.  Expenditures 
for  additions  and  major  improvements  that  significantly  extend  the  useful  lives  of  the 
assets are capitalized.  Expenditures for repairs and maintenance are charged to expense  

as  incurred.    Assets  which  are  disposed  of  are  removed  from  the  accounts  and  the 
resulting  gains  or  losses  are  recorded  in  operations.    Depreciation  is  calculated  on  a 
straight-line basis over the estimated useful lives of the related assets (3 to 10 years).   

74 

 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES 
(Continued)

Leasehold improvements are amortized on a straight-line basis over the lesser of the lease 
terms or the estimated useful lives of the improvements. 

Derivatives and Hedging Activities 

As  part  of  its  overall  interest  rate  risk  management,  the  Company  uses  derivative 
instruments,  which  can  include  interest  rate  swaps,  caps,  and  floors.    Financial 
Accounting Standards Board (“FASB”) ASC 815-10, Derivatives and Hedging, requires 
all derivative instruments to be carried at fair value on the balance sheet.  This accounting 
standard  provides  special  accounting  provisions  for  derivative  instruments  that  qualify 
for hedge accounting.  To be eligible, the Company must specifically identify a derivative 
as  a  hedging  instrument  and  identify  the  risk  being  hedged.    The  derivative  instrument 
must be shown to meet specific requirements under this accounting standard. 

The Company designates the derivative on the date the derivative contract is entered into 
as  (1)  a hedge  of  the  fair  value of  a recognized  asset or  liability  or of  an unrecognized 
firm commitment (a “fair-value” hedge) or (2) a hedge of a forecasted transaction of the 
variability of cash flows to be received or paid related to a recognized asset or liability (a 
“cash-flow” hedge).  Changes in the fair value of a derivative that is highly effective as a 
fair-value hedge, and that is designated and qualifies as a fair-value hedge, along with the 
loss  or  gain  on  the  hedged  asset  or  liability  that  is  attributable  to  the  hedged  risk 
(including losses or gains on firm commitments), are recorded in current-period earnings.  
The  effective  portion  of  the  changes  in  the  fair  value  of  a  derivative  that  is  highly 
effective  and  that  is  designated  and  qualifies  as  a  cash-flow  hedge  is  recorded  in  other 
comprehensive income, until earnings are affected by the variability of cash flows (e.g., 
when periodic settlements on a variable-rate asset or liability are recorded in earnings).  
The remaining gain or loss on the derivative, if any, in excess of the cumulative change 
in the present value of future cash flows of the hedged item is recognized in earnings. 

Derivatives and Hedging Activities (Continued) 

The  Company  formally  documents  all  relationships  between  hedging  instruments  and 
hedged items, as well as its risk-management objective and strategy for undertaking various 
hedge transactions. This process includes linking all derivatives that are designated as fair-
value or cash-flow hedges to specific assets and liabilities on the balance sheet or to specific 
firm commitments or forecasted transactions. The Company also formally assessed, both at 
the hedge’s inception and on an ongoing basis (if  the hedges do not qualify for short-cut 
accounting),  whether  the  derivatives  that  are  used  in  hedging  transactions  are  highly 
effective  in offsetting  changes  in  fair  values  or  cash  flows  of  hedged  items.  When  it  is 
determined that a derivative is not highly effective as a hedge or that it has ceased to be a 
highly  effective  hedge,  the  Company  discontinues  hedge  accounting  prospectively,  as 
discussed below. The Company discontinues hedge accounting prospectively when: (1) it is 
determined that the derivative is no longer effective in offsetting changes in the fair value or 
cash flows of a hedged item (including firm commitments or forecasted transactions); (2) 
the derivative expires or is sold, terminated, or exercised; (3) the derivative is re-designated 
as a hedge instrument, because it is unlikely that a forecasted transaction will occur; (4) a 
hedged  firm  commitment  no  longer  meets  the  definition  of  a  firm  commitment;  or  (5) 
management  determines  that  designation  of  the  derivative  as  a  hedge  instrument  is  no 
longer appropriate.  

When  hedge  accounting  is  discontinued  because  it  is  determined  that  the  derivative  no 
longer  qualifies  as  an  effective  fair-value  hedge,  hedge  accounting  is  discontinued 
prospectively and the derivative will continue to be carried on the balance sheet at its fair 
value with all changes in fair value being recorded in earnings but with no offsetting being 
recorded on the hedged item or in other comprehensive income for cash flow hedges.   

75 

 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES 
(Continued) 

The Company uses derivatives to hedge interest rate exposures associated with mortgage 
loans  held  for  sale  and  mortgage  loans  in  process.    The  Company  regularly  enters  into 
derivative  financial  instruments  in  the  form  of  forward  contracts,  as  part  of  its  normal 
asset/liability  management  strategies.    The  Company’s  obligations  under  forward 
contracts consist of “best effort” commitments to deliver mortgage loans originated in the 
secondary market at a future date.  Interest rate lock commitments related to loans that 
are originated for later sale are classified as derivatives.  In the normal course of business, 
the Company regularly extends these rate lock commitments to customers during the loan 
origination  process.    The  fair  values  of  the  Company’s  forward  contract  and  rate  lock 
commitments  to  customers  as  of  December  31,  2011  and  2010  were  not  material  and 
have not been recorded. 

During  2008  the  Company  entered  into  interest  rate  swaps  (“swaps”)  to  facilitate 
customer transactions and meet their financing needs.  Upon entering into these swaps, 
the  Company  entered  into  offsetting  positions  with  a  regional  correspondent  bank  in 
order to minimize the risk to the Company.  As of December 31, 2011, the Company was 
party  to  two  swaps  with  notional  amounts  totaling  approximately  $11.5  million  with 
customers,  and  two  swaps  with  notional  amounts  totaling  approximately  $11.5  million 
with  a  regional  correspondent  bank.    These  swaps  qualify  as  derivatives,  but  are  not 
designated as hedging instruments. 

During 2010 the Company entered into an interest rate cap with a notional value of $100 
million.    The cap  has  a  strike  rate  of 2.00%  and  is  indexed  to  the  three  month  London 
Interbank  Offered  Rate  (“LIBOR”).    The  cap  does  not  qualify  for  hedge  accounting 
treatment, and is marked to market. 

Income Taxes  

Income tax expense is the total of the current year income tax due or refundable and the 
change  in  deferred  tax  assets  and  liabilities.    Deferred  tax  assets  and  liabilities  are  the 
expected future tax amounts for the temporary differences between carrying amounts and 
tax  bases  of  assets  and  liabilities,  computed  using  enacted  tax  rates.    A  valuation 
allowance, if needed, reduces deferred tax assets to the amount expected to be realized. 

Stock-Based Compensation 

At December 31, 2011, the Company had two stock-based employee compensation plans 
for grants of options to key employees.  These plans have been accounted for under the 
provisions  of  FASB  ASC  718-10,  Compensation  –  Stock  Compensation.    The  stock-
based employee compensation plans are more fully described in Note 14. 

Earnings per Common Share  

Basic earnings per common share are computed by dividing net income by the weighted 
average number of common shares outstanding during the period.  Diluted earnings per 
common share include the dilutive effect of additional potential common shares issuable 
under stock options and warrants. 

Loan Commitments and Related Financial Instruments 

Financial  instruments,  which  include  credit  card  arrangements,  commitments  to  make 
loans,  and  standby  letters  of  credit,  are  issued  to  meet  customer  financing  needs.    The 
face amount for these items represents the exposure to loss before considering customer 
collateral or ability to repay.  Such financial instruments are recorded when they are  

76 

 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES 
(Continued)

funded.  Instruments such as stand-by letters of credit are considered financial guarantees 
in  accordance with  FASB ASC  460-10.    The  fair  value  of  these financial  guarantees  is 
not material. 

Fair Value of Financial Instruments 

Fair values of financial instruments are estimated using relevant market information and 
other  assumptions,  as  more  fully  disclosed  in  Note  23.    Fair  value  estimates  involve 
uncertainties  and  matters  of  significant  judgment  regarding  interest  rates,  credit  risk, 
prepayments, and other factors, especially in the absence of broad markets for particular 
items.    Changes  in  assumptions  or  in  market  conditions  could  significantly  affect  the 
estimates. 

Comprehensive Income 

Comprehensive  income  consists  of  net  income  and  other  comprehensive  income  (loss).  
Accumulated comprehensive income (loss), which is recognized as a separate component 
of equity, includes unrealized gains and losses on securities available for sale as well as 
the interest rate floor contract that qualified for cash flow hedge accounting.   

Advertising 

Advertising  costs  are  expensed  as  incurred.    Advertising  expense  for  the  years  ended 
December 31, 2011, 2010 and 2009 was $406,000, $313,000 and $276,000, respectively.  

Recent Accounting Pronouncements 

In April 2011, the FASB issued ASU No. 2011-03, Transfers and Servicing (Topic 860): 
Reconsideration  of  Effective  Control  for  Repurchase  Agreements,  which  removes  from 
the  assessment  of  effective  control  the  criterion  relating  to  the  transferor’s  ability  to 
repurchase or redeem financial assets on substantially the agreed-upon terms, even in the 
event  of  default  by  the  transferee.    The  amendments  in  this  update  also  eliminate  the 
requirement  to  demonstrate  that  the  transferor  possesses  adequate  collateral  to  fund 
substantially  all  the  cost  of  purchasing  replacement  assets.    The  amendments  in  this 
update are effective for interim and annual periods beginning after December 31, 2011, 
with prospective application to transactions or modifications of existing transactions that 
occur on or after the effective date.  Early adoption is not permitted.  The Company will 
adopt these amendments when required, and does not anticipate that the update will have 
a material effect on its financial position or results of operations. 

In May 2011, the FASB issued ASU No. 2011-04, Fair Value Measurement (Topic 820): 
Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements 
in  U.S.  GAAP  and  IFRS,  which  outlines  the  collaborative  effort  of  the  FASB  and  the 
International Accounting Standards Board (“IASB”) to consistently define fair value and 
to come up with a set of consistent disclosures for fair value.  The amendments in this 
update  explain  how  to  measure  fair  value.  They  do  not  require  additional  fair  value 
measurements  and  are  not  intended  to  establish  valuation  standards  or  affect  valuation 
practices outside of financial reporting.  The amendments in this update are to be applied 
prospectively.  For public entities, the amendments are effective for interim and annual 
periods  beginning  after  December  31,  2011.    Early  application  is  not  permitted.    The 
Company  will  adopt  these  amendments  when  required,  and  does  not  believe  the 
application will have a material effect on its financial position or results of operations. 

77 

 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 1. 

SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES 
(Continued)

Recent Accounting Pronouncements (Continued) 

In June 2011, the FASB issued ASU No. 2011-05, Comprehensive Income (Topic 220): 
Presentation  of  Comprehensive  Income,  which  amends  existing  standards  to  allow  an 
entity  the  option  to  present  the  total  of  comprehensive  income,  the  components  of  net 
income, and the components of other comprehensive income either in a single continuous 
statement  of  comprehensive  income  or  in  two  separate  but  consecutive  statements.  
Under both options, an entity is required to present each component of net income along 
with total net income, each component of other comprehensive income along with a total 
for  other  comprehensive  income,  and  a  total  amount  for  comprehensive  income.    Any 
changes  pursuant  to  the  options  allowed  in  the  amendments  should  be  applied 
retrospectively.    For  public  entities,  the  amendments  are  effective  for  fiscal  years,  and 
interim periods within those years, beginning after December 15, 2011.  Early adoption is 
permitted.    The  Company  has  evaluated  the  impact  of  this  update  on  its  financial 
statements and determined that there will be no change. 

In December 2011, the FASB issued ASU No. 2011-12, Comprehensive Income (Topic 
220):  Deferral  of  the  Effective  Date  for  Amendments  to  the  Presentation  of 
Reclassifications of Items Out of Accumulated Other Comprehensive Income in ASU No. 
2011-05, which defers the effective date pertaining to reclassification adjustments out of 
other  accumulated  comprehensive  income  in  ASU  2011-05,  until  the  FASB  is  able  to 
reconsider those requirements.  All other requirements of ASU 2011-05 are not affected 
by  this  update,  including  the  requirement  to  report  comprehensive  income  either  in  a 
single  continuous  financial  statement  or  in  two  separate  but  consecutive  financial 
statements.  Public entities should apply these requirements for fiscal years, and interim 
periods within those years, beginning after December 15, 2011, which coincide with the 
effective  dates  of  the  requirements  in  ASU  2011-05  amended  by  this  Update.    The 
Company  has  evaluated  the  impact  of  this  Update  on  its  financial  statements  and 
determined that there will be no change. 

In  December  2011,  the  FASB  issued  ASU  No.  2011-11,  Balance  Sheet  (Topic  210): 
Disclosures  about  Offsetting  Assets  and  Liabilities,  which  amends  disclosures  by 
requiring  improved  information  about  financial  instruments  and  derivative  instruments 
that  are  either  offset  on  the  balance  sheet  or  subject  to  an  enforceable  master  netting 
arrangement or similar agreement, irrespective of whether they are offset on the balance 
sheet.  Reporting entities are required to provide both net and gross information for these 
assets and liabilities in order to enhance comparability between those entities that prepare 
their financial statements on the basis of U.S. GAAP and those entities that prepare their 
financial statements on the basis of international financial reporting standards (“IFRS”).  
Companies are required to apply the amendments for fiscal years beginning on or after 
January  1,  2013,  and  interim  periods  within  those  years.  Retrospective  disclosures  are 
required.  The Company does not believe this update will have a material impact on its 
financial position or results of operations. 

78 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 2. 

INVESTMENT SECURITIES

The amortized cost and fair value of securities are summarized as follows: 

Amortized 
Cost

Gross 
Unrealized 
Gain

Gross 
Unrealized 
Loss

(In Thousands)

Fair Value

98,169
88,118
95,331
1,029
282,647

9,676
5,533
15,209

90,631
101,709
78,241
2,013
272,594

$       

$         

$             

$       

1,512
4,462
5,230
52
11,256

(59)
-
(35)
-
(94)

99,622
92,580
100,526
1,081
293,809

$     

$       

$             

$

$         

$            

$       

$            

410
380
790

-
$                 
-
$                 
-

$       

$       

10,086
5,913
15,999

$       

$         

$           

$       

1,887
2,783
1,076
162
5,908

(224)
(268)
(1,051)
-
(1,543)

92,294
104,224
78,266
2,175
276,959

$     

$         

$        

$

$         
$         

5,234
5,234

$                 
-
$                 
-

$           
$           

(271)
(271)

$         
$         

4,963
4,963

December 31, 2011:

Securities Available for Sale

U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total

Securities Held to Maturity

Mortgage-backed securities
State and municipal securities

Total

December 31, 2010:

Securities Available for Sale

U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total
Securities Held to Maturity

State and municipal securities

Total

79 

         
           
                   
         
         
           
               
           
                
                   
           
           
              
                   
           
       
           
             
         
           
          
         
           
              
                   
           
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 2. 

INVESTMENT SECURITIES (Continued)

All  mortgage-backed  securities  are  with  government  sponsored  enterprises  (GSEs) 
such  as  Federal  National  Mortgage  Association,  Government  National  Mortgage 
Association,  Federal  Home  Loan  Bank,  and  Federal  Home  Loan  Mortgage 
Corporation. 

At  year-end 2011  and 2010,  there  were no  holdings  of  securities  of  any  issuer, other 
than  the  U.S.  Government  and  its  agencies,  in  an  amount  greater  than  10%  of 
stockholders’ equity. 

The amortized cost and fair value of securities as of December 31, 2011 by contractual 
maturity  are  shown  below.    Actual  maturities  may  differ  from  contractual  maturities 
because the issuers may have the right to call or prepay obligations with or without call 
or prepayment penalties. 

Amortized 
Cost

Fair Value

(In Thousands)

Securities available for sale
Due within one year
Due from one to five years
Due from five to ten years
Due after ten years
Mortgage-backed securities

Securities held to maturity
Due after ten years
Mortgage-backed securities

$      

$      

10,664
112,488
65,509
5,868
88,118
282,647

5,533
9,676
15,209

$   

$    

$        

$        

$      

$      

10,762
114,227
69,864
6,376
92,580
293,809

5,913
10,086
15,999

The  following  table  shows  the  gross  unrealized  losses  and  fair  value  of  securities, 
aggregated  by  category  and  length  of  time  that  securities  have  been  in  a  continuous 
unrealized  loss  position  at  December  31,  2011  and  2010.    In  estimating  other-than-
temporary impairment losses, management considers, among other things, the length of 
time  and  the  extent  to  which  the  fair  value  has  been  less  than  cost,  the  financial 
condition  and  near-term  prospects  of  the  issuer  and  the  intent  and  ability  of  the 
Company  to  hold  the  security  for  a  period  of  time  sufficient  to  allow  for  any 
anticipated recovery in fair value.  The unrealized losses shown in the following table 
are primarily  due to increases in  market rates over the yields available at the time of 
purchase  of  the  underlying  securities  and  not  credit  quality.    Because  the  Company 
does not intend to sell these securities and it is more likely than not that the Company 
will not be required to sell the securities before recovery of their amortized cost basis, 
which  may  be  maturity,  the  Company  does  not  consider  these  securities  to  be  other-
than-temporarily impaired at December 31, 2011.  There were no other-than-temporary 
impairments for the years ended December 31, 2011, 2010 and 2009. 

80 

      
      
        
        
        
          
        
        
          
        
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 2. 

INVESTMENT SECURITIES (Continued) 

Less Than Twelve Months
Gross 
Unrealized 
Losses

Fair Value

Twelve Months or More
Gross 
Unrealized 
Losses

Fair Value

(In Thousands)

December 31, 2011:
U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

December 31, 2010:
U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

$             

$       

(59)
-
(35)
-
(94)

(224)
(268)
(1,034)
-
(1,526)

$             

$       

$           

$       

$        

$       

15,074
-
4,559
-
19,633

24,217
16,417
33,282
-
73,916

-
$                 
-
-
-
$                 
-

-
$                 
-
-
-
$                 
-

-
$                 
-
(288)
-
(288)

$           

-
$                 
-
3,674
-
3,674

$         

At  December  31,  2011,  none  of  the  Company’s  518  debt  securities  were  in  an 
unrealized loss position for more than 12 months. 

During 2011, 16 government agency bonds with an amortized cost of $63,156,000 and 
20 government agency sponsored mortgage-backed securities with an amortized cost of 
$29,852,000 were bought.  Nine US Treasury notes, six government agency bonds and 
five  government  agency  sponsored  mortgage-backed  securities  were  sold  with  an 
amortized  cost  of  $56,075,000  and  a  net  gain  on  sale  in  the  amount  of  $992,000.  
During  2010,  nine  government  agency  bonds  with  an  amortized  cost  of  $31,189,000 
and  one  corporate  bond  with  an  amortized  cost  of  $1,000,000  were  sold  with  total 
recognized  gain  on  sale  of  $108,000.    During  2009,  two  corporate  bonds  with  an 
amortized  cost  of  $2,040,000  and  three  government  agency  bonds  with  an  amortized 
cost of $30,334,000 were sold with total recognized gain on sale of $193,000.  There 
were $326,000 in losses on sales of securities during 2011, and no losses on the sale of 
securities during 2010 or 2009. 

The carrying value of investment securities pledged to secure public funds on deposits 
and  for  other  purposes  as  required  by  law  as  of  December  31,  2011  and  2010  was 
$197,897,000  and  $111,347,000,  respectively.    This  increase  in  the  amount  of 
securities pledged was primarily the result of the termination of the FDIC’s Temporary 
Account Guarantee Program for fully insuring interest-bearing accounts at the end of 
2010.

Restricted equity securities include (1) a restricted investment in Federal Home Loan 
Bank  of  Atlanta  stock  for  membership  requirement  and  to  secure  available  lines  of 
credit,  and  (2)  an  investment  in  First  National  Bankers  Bank  stock.    The  amount  of 
investment  in  the  Federal  Home  Loan  Bank  of  Atlanta  stock  was  $3,251,000  and 
$3,260,000 at December 31, 2011 and 2010, respectively.  The amount of investment 
in  the  First  National  Bankers  Bank  stock  was  $250,000  at  December  31,  2011  and 
2010. 

81 

                   
                   
                   
                   
               
           
                   
                   
                   
                   
                   
                   
             
         
                   
                   
          
         
             
           
                   
                   
                   
                   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS 

The composition of loans is summarized as follows: 

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner occupied commercial
1-4 family mortgage
Other mortgage
Subtotal:  Real estate mortgage

Consumer

Total Loans

Less:  Allowance for loan losses

Net Loans

December 31,

2011

2010

(In Thousands)

$     

799,464
151,218

$

536,620
172,055

398,601
205,182
235,251
839,034
41,026
1,830,742
(22,030)
1,808,712

$ 

270,767
199,236
178,793
648,796
37,347
1,394,818
(18,077)
1,376,741

$

82 

       
       
       
       
       
         
    
        
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS (Continued) 

Changes in the allowance for loan losses during the years ended December 31, 2011, 
2010 and 2009, respectively are as follows: 

Years Ended December 31,
2010

2009

2011

(In Thousands)

Balance, beginning of year

Loans charged off
Recoveries
Provision for loan losses

$      

$      

$      

18,077
(5,653)
634
8,972
22,030

14,737
(7,208)
198
10,350
18,077

10,602
(6,676)
126
10,685
14,737

Balance, end of year

$     

$     

$

The Company assesses the adequacy of its allowance for loan losses prior to the end of 
each calendar quarter.  The level of the allowance is based on management’s  

evaluation of the loan portfolios, past loan loss experience, current asset quality trends, 
known  and  inherent  risks  in  the  portfolio,  adverse  situations  that  may  affect  the 
borrower’s  ability  to  repay  (including  the  timing  of  future  payment),  the  estimated 
value  of  any  underlying  collateral,  composition  of  the  loan  portfolio,  economic 
conditions, industry and peer bank loan quality indications and other pertinent factors, 
including  regulatory  recommendations.    This  evaluation  is  inherently  subjective  as  it 
requires  material  estimates  including  the  amounts  and  timing  of  future  cash  flows 
expected  to  be  received  on  impaired  loans  that  may  be  susceptible  to  significant 
change.    Loan  losses  are  charged  off  when  management  believes  that  the  full 
collectability  of  the  loan  is  unlikely.    A  loan  may  be  partially  charged-off  after  a 
“confirming event” has occurred which serves to validate that full repayment pursuant 
to the terms of the loan is unlikely.  Allocation of the allowance is made for specific 
loans, but the entire allowance is available for any loan that in management’s judgment 
deteriorates  and  is  uncollectible.    The  unallocated  portion  of  the  reserve  is 
management’s  evaluation  of  potential  future  losses  that  would  arise  in  the  loan 
portfolio  should  management’s  assumption  about  qualitative  and  environmental 
conditions  materialize.    The  unallocated  portion  of  the  allowance  for  loan  losses  is 
based  on  management’s  judgment  regarding  various  external  and  internal  factors 
including macroeconomic trends, management’s assessment of the Bank’s loan growth 
prospects, and evaluations of internal risk controls.  

83 

         
         
         
             
             
             
          
        
        
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS (Continued) 

Changes  in  the  allowance  for  loan  losses,  segregated  by  loan  type,  during  the  years 
ended December 31, 2011 and 2010, respectively, are as follows: 

Commercial, 
financial and 
agricultural

Real estate - 
construction

Real estate - 
mortgage

Consumer

Unallocated

Total

Year Ended December 31, 2011

$              

5,348
(1,096)
361
2,014
6,627

$              

6,373
(2,594)
180
2,583
6,542

$           

2,443
(1,096)
12
1,936
3,295

$            

749
(867)
81
568
531

$            

3,164
-
-
1,871
5,035

$          

18,077
(5,653)
634
8,972
22,030

Allowance for loan losses:
Balance at December 31, 2010
Chargeoffs
Recoveries
Provision
Balance at December 31, 2011

Individually Evaluated for Impairment
Collectively Evaluated for Impairment

$              

1,382
5,245

$              

1,533
5,009

$              

941
2,354

$            

325
206

-
$                    
5,035

$            

4,181
17,849

December 31, 2011

Loans:
Ending Balance
Individually Tested for Impairment
Collectively Evaluated for Impairment

Allowance for loan losses:
Balance at December 31, 2009
Chargeoffs
Recoveries
Provision
Balance at December 31, 2010

$          

799,464
5,578
793,886

$          

151,218
16,262
134,956

$       

839,034
14,866
824,168

$       

41,026
547
40,479

-
$                    
-
-

$     

1,830,742
37,253
1,793,489

Year Ended December 31, 2010

$              

3,135
(1,667)
97
3,783
5,348

$              

6,295
(3,488)
53
3,513
6,373

$           

2,102
(1,775)
32
2,084
2,443

$            

115
(278)
16
896
749

$            

3,090
-
-
74
3,164

$          

14,737
(7,208)
198
10,350
18,077

Individually Evaluated for Impairment
Collectively Evaluated for Impairment

$              

1,602
3,746

$              

1,855
4,518

$              

415
2,028

$            

554
195

-
$                    
3,164

$            

4,426
13,651

December 31, 2010

Loans:
Ending Balance
Individually Evaluated for Impairment
Collectively Evaluated for Impairment

$          

536,620
11,535
525,085

$          

172,055
28,710
143,345

$       

648,796
10,310
638,486

$       

37,347
993
36,354

$     

1,394,818
51,548
1,343,270

-
-

84 

               
              
           
             
                      
             
                   
                   
                  
                
                      
                 
                
                
             
              
              
              
                
                
             
              
              
            
                
                
             
              
              
            
                
              
           
              
                      
            
            
            
         
         
                      
       
               
              
           
             
                      
             
                     
                     
                  
                
                      
                 
                
                
             
              
                   
            
                
                
             
              
              
            
                
                
             
              
              
            
              
              
           
              
                      
            
            
            
         
         
                      
       
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS (Continued) 

Loans by credit quality indicator as of December 31, 2011 and 2010 are as follows: 

December 31, 2011

 Pass 

Special Mention 

 Substandard 

 Doubtful 

 Total 

Commercial, financial
and agricultural
Real estate - construction
Real estate - mortgage:
Owner occupied
commercial
1-4 family mortgage
Other mortgage

Total real estate mortgage
Consumer

Total

Commercial, financial
and agricultural
Real estate - construction
Real estate - mortgage:
Owner occupied
commercial
1-4 family mortgage
Other mortgage

Total real estate mortgage
Consumer

Total

$          

780,270
117,244

$              

11,775
14,472

$              

7,419
19,502

$             
-

$

385,084
194,447
224,807
804,338
40,353
1,742,205

$       

- 

7,333
4,835
7,034
19,202
96
45,545

$             

6,184
5,900
3,410
15,494
577
42,992

$           

$             
-

$          

508,376
126,200

$              

14,209
17,145

$            

14,035
28,710

$             
-

256,638
193,365
175,815
625,818
36,090
1,296,484

$       

- 

6,251
1,072
562
7,885
-
39,239

$             

7,878
4,799
2,416
15,093
1,257
59,095

$           

$             
-

$

-

-
-
-
-
-

-

-
-
-
-
-

$

$

799,464
151,218

398,601
205,182
235,251
839,034
41,026
1,830,742

 Total 

536,620
172,055

270,767
199,236
178,793
648,796
37,347
1,394,818

December 31, 2010

 Pass 

Special Mention 

 Substandard 

 Doubtful 

The credit quality of the loan portfolio is summarized no less frequently than quarterly 
using categories similar to the standard asset classification system used by the federal 
banking  agencies.    The  following  table  presents  credit  quality  indicators  for  the  loan 
loss  portfolio  segments  and  classes.    These  categories  are  utilized  to  develop  the 
associated  allowance  for  loan  losses  using  historical  losses  adjusted  for  current 
economic conditions defined as follows: 
Pass – loans which are well protected by the current net worth and paying capacity of 
the obligor (or obligors, if any) or by the fair value, less cost to acquire and sell,  of any 
underlying collateral. 

Special Mention – loans with potential weakness that may, if not reversed or corrected, 
weaken the credit or inadequately protect the Company’s position at some future date.  
These loans are not adversely classified and do not expose an institution to sufficient 
risk to warrant an adverse classification. 

Substandard  –  loans  that  exhibit  well-defined  weakness  or  weaknesses  that  presently 
jeopardize  debt  repayment.    These  loans  are  characterized  by  the  distinct  possibility 
that the institution will sustain some loss if the deficiencies are not corrected. 

(cid:2)

(cid:2)

(cid:2)

(cid:2) Doubtful – loans that have all the weaknesses inherent in loans classified substandard, 
plus the added characteristic that the weaknesses make collection or liquidation in full 
on the basis of currently existing facts, conditions, and values highly questionable and 
improbable. 

85 

            
                
              
                   
            
                  
                
                   
            
                  
                
                   
            
                  
                
                   
            
                
              
                   
              
                       
                   
                   
            
            
                
              
                   
            
                  
                
                   
            
                  
                
                   
            
                     
                
                   
            
                  
              
                   
              
                         
                
                   
            
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS (Continued) 

Loans by performance status as of December 31, 2011 and 2010 are as follows: 

December 31, 2011

Performing

Nonperforming

Total

$       

798,285
141,155

$             

1,179
10,063

$

799,464
151,218

Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:
Owner occupied
commercial
1-4 family mortgage
Other mortgage

Total real estate mortgage
Consumer

Total

$   

Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:
Owner occupied
commercial
1-4 family mortgage
Other mortgage

Total real estate mortgage
Consumer

Total

$   

December 31, 2010

Performing

Nonperforming

398,601
205,182
235,251
839,034
41,026
1,830,742

Total

536,620
172,055

270,766
199,237
178,793
648,796
37,347
1,394,818

$

$

$

397,809
204,512
234,558
836,879
40,651
1,816,970

792
670
693
2,155
375
13,772

$          

$       

534,456
161,333

$             

2,164
10,722

270,131
199,035
178,793
647,959
36,723
1,380,471

635
202
-
837
624
14,347

$          

86 

         
             
         
                  
         
                  
         
                  
         
               
           
                  
         
             
         
                  
         
                  
         
                      
         
                  
           
                  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS (Continued) 

Loans by past-due status as of December 31, 2011 and 2010 are as follows: 

December 31, 2011

Past Due Status (Accruing Loans)

30-59 Days 60-89 Days

90+ Days

Total Past 
Due

Non-
Accrual

Current

Total Loans

Commercial, financial
and agricultural

Real estate - construction

Real estate - mortgage:
Owner-occupied
commercial
1-4 family mortgage
Other mortgage
Total real estate -
mortgage

Consumer
Total

$             
-
2,234

$             
-
-

$            
-
-

$            
-
2,234

$      

1,179
10,063

$       

797,300
138,262

$      

799,464
151,218

-
2,107
-

2,107
-
4,341

$     

-
-
-

-
84
84

$         

-
-
-

-
-
$           
-

$    

-
2,107
-

2,107
84
4,425

792
670
693

397,966
202,873
235,251

398,601
205,182
235,251

2,155
375
13,772

$   

836,090
40,318
1,811,970

$    

839,034
41,026
1,830,742

$

December 31, 2010

Past Due Status (Accruing Loans)

30-59 Days 60-89 Days

90+ Days

Total Past 
Due

Non-
Accrual

Current

Total Loans

Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:
Owner-occupied
commercial
1-4 family mortgage
Other mortgage
Total real estate -
mortgage

Consumer
Total

$        

205
-

$        

575
-

$            
-
-

$        

780
-

$      

2,164
10,722

$       

533,676
161,333

$      

536,620
172,055

134
125
-

-
-
-

-
-
-

134
125
-

635
202
-

269,998
198,909
178,793

270,767
199,236
178,793

259
13
477

$        

-
-
575

-
-
$           
-

259
13
1,052

$    

837
624
14,347

$   

647,700
36,710
1,379,419

$    

648,796
37,347
1,394,818

$

$       

87 

       
               
              
       
      
         
        
               
               
              
              
           
         
        
       
               
              
       
           
         
        
               
               
              
              
           
         
        
       
               
              
       
        
         
        
               
            
              
            
           
           
          
               
               
              
              
      
         
        
          
               
              
          
           
         
        
          
               
              
          
           
         
        
               
               
              
              
               
         
        
          
               
              
          
           
         
        
            
               
              
            
           
           
          
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS (Continued) 

The following table presents details of the Company’s loans evaluated for impairment, 
and  those  determined  to  be  impaired,  as  of  December  31,  2011  and  December  31, 
2010,  and  for  the  year  ended  December  31,  2011.    Loans  which  have  been  fully 
charged off do not appear in the tables. 

December 31, 2011

Recorded 
Investment

Unpaid 
Principal 
Balance

Average 
Recorded 
Investment

Interest 
Income 
Recognized in 
Period

Related 
Allowance
(In Thousands)

$           

1,264
11,583

$           

1,264
12,573

-
$              
-

$           

1,501
10,406

$                

74
226

With no allowance recorded:
Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer

2,493
1,293
2,837
6,623
173

2,493
1,293
2,837
6,623
173

Total with no allowance recorded

19,643

20,633

With an allowance recorded:
Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer
Total with allowance recorded

Total Impaired Loans:

Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:

4,314
4,679

3,515
4,397
331
8,243
374
17,610

5,578
16,262

4,314
4,679

3,515
4,397
331
8,243
624
17,860

5,578
17,252

-
-
-
-
-

-

1,382
1,482

88
904
-
992
325
4,181

1,382
1,482

2,523
1,241
2,746
6,510
173

18,590

4,156
3,987

3,504
4,484
337
8,325
425
16,893

5,657
14,393

153
44
162
359
6

665

226
94

365
198
22
585
-
905

300
320

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer
Total impaired loans

6,008
5,690
3,168
14,866
547
37,253

$         

6,008
5,690
3,168
14,866
797
38,493

$         

88
904
-
992
325
4,181

$          

6,027
5,725
3,083
14,835
598
35,483

$         

518
242
184
944
6
1,570

$           

88 

           
           
                
           
                
             
             
                
             
                
             
             
                
             
                  
             
             
                
             
                
             
             
                
             
                
                
                
                
                
                    
           
           
                
           
                
             
             
            
             
                
             
             
            
             
                  
             
             
                 
             
                
             
             
               
             
                
                
                
                
                
                  
             
             
               
             
                
                
                
               
                
                 
           
           
            
           
                
             
             
            
             
                
           
           
            
           
                
             
             
                 
             
                
             
             
               
             
                
             
             
                
             
                
           
           
               
           
                
                
                
               
                
                    
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS (Continued) 

December 31, 2010

Recorded 
Investment

Unpaid 
Principal 
Balance

(In Thousands)

Related 
Allowance

With no allowance recorded:

Commercial, financial

and agricultural

Real estate - construction

Real estate - mortgage:

Owner-occupied commercial

1-4 family mortgage

Other mortgage

Total real estate - mortgage

Consumer

$        

2,345

$        

2,930

$

10,532

12,705

1,614

511

1,817

3,942

289

1,801

511

1,817

4,129

289

Total with no allowance recorded

17,108

20,053

With an allowance recorded:

Commercial, financial

and agricultural

Real estate - construction

Real estate - mortgage:

Owner-occupied commercial

1-4 family mortgage

Other mortgage

Total real estate - mortgage

Consumer

Total with allowance recorded

Total Impaired Loans:

Commercial, financial

and agricultural

Real estate - construction

Real estate - mortgage:

Owner-occupied commercial

1-4 family mortgage

Other mortgage

Total real estate - mortgage

Consumer

9,190

18,178

3,373

2,995

-

6,368

704

34,440

11,535

28,710

4,988

3,506

1,817

10,311

993

9,190

18,428

3,373

2,995

-

6,368

704

34,690

12,120

31,133

5,174

3,506

1,817

10,497

993

-

-

-

-

-

-

-

-

1,602

1,855

55

360

-

415

554

4,426

1,602

1,855

55

360

-

415

554

Total impaired loans

$      

51,549

$      

54,743

$

4,426

The  average  amount  of  impaired  loans  was  $52.1  million  during  2010  and  $21.8 
million during 2009.  Interest income recognized on impaired loans was $2.2 million 
and $584,000 for 2010 and 2009, respectively. 

89 

        
        
          
          
             
             
          
          
          
          
             
             
        
        
          
          
        
        
          
          
          
          
              
              
          
          
             
             
        
        
        
        
        
        
          
          
          
          
          
          
        
        
             
             
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 3. 

LOANS (Continued) 

During  the  third  quarter  of  2011,  the  Company  adopted  the  provisions  of  the  FASB 
ASU No. 2011-02, Receivables (Topic 310): A Creditor’s Determination of Whether a 
Restructuring  Is  a  Troubled  Debt  Restructuring  (“TDR”).    Management  applied  the 
guidance  on  determining  whether  any  restructurings  that  occurred  from  January  1, 
2011  or  later  met  the  definition  of  a  TDR.    TDRs  at  December  31,  2011  and  2010 
totaled  $4.5  million  and  $3.1  million,  respectively.    At  December  31,  2011,  the 
Company had a related allowance for loan losses of $439,000 allocated to these TDRs, 
compared  to  $487,000  at  December  31,  2010.    All  loans  classified  as  TDRs  as  of 
December  31,  2011  are  performing  as  agreed  under  the  terms  of  their  restructured 
plans.  For the years ended December 31, 2011 and 2010, there were no loans modified 
as a TDR for which there was a payment default during the year.  The following table 
presents an analysis of TDRs as of December 31, 2011 and December 31, 2010. 

December 31, 2011

December 31, 2010

Pre-
Modification 
Outstanding 
Recorded 
Investment

Post-
Modification 
Outstanding 
Recorded 
Investment

 Number of 
Contracts 

 Number of 
Contracts 

Pre-
Modification 
Outstanding 
Recorded 
Investment

Post-
Modification 
Outstanding 
Recorded 
Investment

2
-

3
-
1
4
-
6

$            

1,369
-

$           

1,369
-

2,785
-
331
3,116
-
4,485

2,785
-
331
3,116
-
4,485

$          

$           

9
-

1
-
-
1
-
10

$             

2,398
-

$            

2,398
-

660
-
-
660
-
3,058

$             

$

660
-
-
660
-
3,058

Troubled Debt Restructurings
Commercial, financial and

agricultural

Real estate - construction
Real estate - mortgage:
Owner-occupied
   commercial
1-4 family mortgage
Other mortgage

Total real estate mortgage
Consumer

In  the  ordinary  course  of  business,  the  Company  has  granted  loans  to  certain  related 
parties, including directors, executive officers, and their affiliates.  The interest rates on 
these loans were substantially the same as rates prevailing at the time of the transaction 
and repayment terms are customary for the type of loan.  Changes in related party loans 
for the year ended December 31, 2011 and 2010 are as follows: 

Years Ended December 31,

2011

2010

$        

(In Thousands)
6,825
7,926
(4,204)
(1,500)
9,047

8,469
9,471
(11,115)
-
6,825

$        

$        

$        

Balance, beginning of year

Advances
Repayments
Participation sold
Balance, end of year

90 

                 
                 
                  
                     
                     
                  
                      
                      
                 
              
             
                 
                  
                 
                  
                     
                     
                  
                      
                      
                 
                 
                
                  
                      
                      
                 
              
             
                 
                  
                 
                  
                     
                     
                  
                      
                      
                 
             
          
          
        
      
        
                 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 4. 

FORECLOSED PROPERTIES 

Other real estate and certain other assets acquired in foreclosure are carried at the lower 
of  the  recorded  investment  in  the  loan  or  fair  value  less  estimated  costs  to  sell  the 
property. 

An analysis of foreclosed properties for the years ended December 31, 2011, 2010 and 
2009 follows: 

2011

2010

2009

Balance at beginning of year

Transfers from loans and capitalized expenses
Foreclosed properties sold
Writedowns and partial liquidations

$        

$      

6,966
9,029
(3,334)
(386)
12,275

12,525
5,447
(7,995)
(3,011)
6,966

$        

$

$

10,473
11,103
(6,314)
(2,737)
12,525

Balance at end of year

$     

NOTE 5. 

PREMISES AND EQUIPMENT 

Premises and equipment are summarized as follows: 

Furniture and equipment
Leasehold improvements

Accumulated depreciation

December 31,

2011

2010

$

(In Thousands)
5,224
4,436
9,660
(5,069)
4,591

$

4,441
3,920
8,361
(3,911)
4,450

$       

$      

The provisions for depreciation charged to occupancy and equipment expense for the 
years  ended  December  31,  2011,  2010  and  2009  were  $1,173,000,  $1,066,000  and 
$1,087,000, respectively.    

The Company leases land and building space under non-cancellable operating leases.  
Future  minimum 
leases  are 
summarized as follows: 

lease  payments  under  non-cancellable  operating 

2012
2013
2014
2015
2016
Thereafter

(In Thousands)

$

$

2,068
1,955
1,945
1,974
1,934
7,201
17,077

For  the  years  ended  December  31,  2011,  2010  and  2009,  annual  rental  expense  on 
operating leases was $2,060,000, $1,734,000 and $1,447,000, respectively.  

91 

         
         
       
          
          
         
         
            
         
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 6. 

VARIABLE INTEREST ENTITIES (VIEs) 

The  Company  utilizes  special  purpose  entities  (SPEs)  that  constitute  investments  in 
limited partnerships that undertake certain development projects to achieve federal and 
state tax credits.  These SPEs are typically structured as VIEs and are thus subject to 
consolidation  by  the  reporting  enterprise  that  absorbs  the  majority  of  the  economic 
risks  and  rewards  of  the  VIE.    To  determine  whether  it  must  consolidate  a  VIE,  the 
Company  analyzes  the design  of  the VIE  to  identify  the sources  of variability  within 
the VIE, including an assessment of the nature of risks created by the assets and other 
contractual obligations of the VIE, and determines whether it will absorb a majority of 
that variability. 

The Company has invested in a limited partnership for which it determined is not the 
primary beneficiary, and which thus are not subject to consolidation by the company.  
The  Company  reports  its  investment  in  this  partnership  at  its  net  realizable  value, 
estimated  to  be  the  discounted  value  of  the  remaining  amount  of  tax  credits  to  be 
received.  The amount recorded as investment in this partnership at December 31, 2011 
was $504,000, and is included in other assets. 

On  December  31,  2009,  the  Company  entered  into  a  limited  partnership  as  funding 
investor.    The  partnership  is  a  single  purpose  entity  that  is  lending  money  to  a  real 
estate  investor  for  the  purpose  of  acquiring  and  operating  a  multi-tenant  office 
building.    The  investment  qualifies  for  New  Market  Tax  Credits  under  Internal 
Revenue Code Section 45D, as amended.  The Company has determined that it is the 
primary  beneficiary  of  the  economic  risks  and  rewards  of  the  VIE,  and  thus  has 
consolidated  the  partnership’s  assets  and  liabilities  into  its  consolidated  financial 
statements.  The amount recorded as an investment in this partnership at December 31, 
2011 was $3,403,000, of which $2,270,000 is included in loans of the Company.  The 
remaining amount is included in other assets. 

NOTE 7. 

DEPOSITS

Deposits at December 31, 2011 and 2010 were as follows:

December 31,

2011

2010

(In Thousands)

Noninterest-bearing demand
Interest-bearing checking
Savings
Time
Time, $100,000 and over

$       

418,810
1,325,451
15,638
71,368
312,620
2,143,887

$    

$

$

250,490
1,224,244
5,493
55,583
222,906
1,758,716

The scheduled maturities of time deposits at December 31, 2011 were as follows: 

(In Thousands)

2012
2013
2014
2015
2016

$     

$    

230,138
66,036
55,029
6,515
26,270
383,988

At  December  31,  2011  and  2010,  overdraft  deposits  reclassified  to  loans  were 
$876,000 and $1,111,000, respectively. 

92 

      
           
           
         
         
         
           
         
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 8.  

FEDERAL FUNDS PURCHASED 

At  December  31,  2011,  The  Company  had  $79.3  million  in  federal  funds  purchased 
from  its  respondent  banks  that  are  clients  of  its  correspondent  banking  unit.    The 
Company  was  paying  an  interest  rate  of  0.25%  on  these  balances  at  December  31, 
2011.  

At  December  31,  2011,  the  Company  had  available  lines  of  credit  totaling 
approximately  $140  million  with  various  financial  institutions  for  borrowing  on  a 
short-term  basis,  with  no  amount  outstanding.    These  lines  are  subject  to  annual 
renewals with varying interest rates. 

NOTE 9. 

OTHER BORROWINGS 

The Company prepaid both of its advances from Federal Home Loan Bank (“FHLB”) 
during 2011, one in March and the other in June.  Prepayment penalties of $738,000 
were paid to the FHLB as part of these prepayments, and is included in other operating 
expenses. 

At December 31, 2011 and 2010, the composition of other borrowings is as follows: 

FHLB Advances:

Fixed rate, due 2012 and 2013

Subordinated notes payable

Total other borrowings

Amount

$               
-
4,954
4,954

$        

2011

Weighted 
Average 
Rate

2010

Weighted 
Average 
Rate

Amount

0.00 %
8.25
8.25 %

$      

$      

20,000
4,937
24,937

3.13 %
8.25
4.14 %

NOTE 10. 

JUNIOR SUBORDINATED MANDATORY CONVERTIBLE 
DEFERRABLE INTEREST DEBENTURES DUE MARCH 15, 
2040

On  February  9,  2010  the  Company  established  a  Delaware  statutory  trust  subsidiary, 
ServisFirst Capital Trust II (the “2010 Trust”), which issued 15,000 shares of its 6.0% 
Mandatory  Convertible  Trust  Preferred  Securities  (the  “Preferred  Securities”)  for 
$15,000,000,  or  $1,000  per  Preferred  Security,  on  March  15,  2010.  The  2010  Trust 
simultaneously  issued  50,000  shares  of  its  common  securities  to  the  Company  for  a 
purchase  price  of  $50,000,  or  $1.00  per  share,  which  together  with  the  Preferred 
Securities  constitute  all  of  the  issued  and  outstanding  securities  of  the  2010  Trust 
(collectively, the “Trust Securities”).  The 2010 Trust invested all of the proceeds from 
the sale of the Trust Securities in the Company’s 6.0% Junior Subordinated Mandatory 
Convertible  Deferrable  Interest  Debentures  due  March  15,  2040  in  the  principal 
amount  of  $15,050,000  (the  “Subordinated  Debentures”).  The  Preferred  Securities 
were offered and sold to accredited investors in a private placement. 

Holders of  the  Preferred  Securities  are  entitled  to  receive  distributions accruing from 
March 15, 2010, and payable quarterly in arrears on March 15, June 15, September 15 
and December 15 of each year, commencing June 15, 2010 unless the Company defers 
interest  payments  on  the  Subordinated  Debentures.  Distributions  accrue  at  an  annual 
rate equal to 6.0% of the liquidation amount of $1,000 per Preferred Security.  The rate 
and the distribution dates for the Preferred Securities correspond to the interest rate and 
payment  dates  on  the  Subordinated  Debentures,  which  constitute  substantially  all  the 
assets  of  the  2010  Trust.  As  a  result,  if  principal  or  interest  is  not  paid  on  the 
Subordinated Debentures, no corresponding amounts will  

93 

 
 
          
          
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 10. 

JUNIOR  SUBORDINATED  MANDATORY  CONVERTIBLE 
DEFERRABLE  INTEREST  DEBENTURES  DUE  MARCH  15, 
2040 (Continued)

be  paid  on  the  Preferred  Securities.  The  2010  Trust  also  pays  a  distribution  on  the 
common  securities  at  an  annual  rate  of  6.0%  of  the  purchase  price  of  the  common 
securities. 

The Subordinated Debentures are subordinate and junior in right of payment to all of 
the  Company’s  senior  debt,  as  defined  in  the  Indenture  governing  the  Subordinated 
Debentures;  provided,  however,  that,  while  any  of  the  Preferred  Securities  remain 
outstanding, the Company shall not incur any additional senior debt in excess of 0.5% 
of  the  Company’s  average  assets  for  the  fiscal  year  immediately  preceding,  unless 
approved  by  the  holders  of  a  majority  of  the  outstanding  Preferred  Securities.  The 
Company has the right to defer payments of interest on the Subordinated Debentures 
from  time  to  time,  for  up  to  20  consecutive  quarterly  periods  for  each  deferral 
period.  During  any  deferral  period,  the  Company  may  not  (i)  pay  dividends  on  or 
redeem any of its capital stock, (ii) pay principal of or interest on any debt securities 
ranking  pari  passu  with  or  subordinate  to  the  Subordinated  Debentures  or  (iii)  make 
any guaranty payments with respect to any guaranty of the debt securities of any of the 
Company’s  subsidiaries  if  such  guaranty  ranks  pari  passu  with  or  junior  in  right  of 
payment to the Subordinated Debentures. 

If  not  previously  redeemed  or  converted  into  common  stock  of  the  Company,  the 
Preferred Securities will automatically and mandatorily convert into common stock of 
the  Company  on  March  15,  2013  at  a  conversion  price  of $25  per  share  of  common 
stock.  In  addition  to  such  mandatory  conversion,  the  Preferred  Securities  may  be 
converted into common stock of the Company at the option of the holder at any time 
prior  to  the  earliest  to  occur  of  maturity,  redemption  or  mandatory  conversion  at  the 
same conversion price. 

The  Preferred  Securities  are  subject  to  mandatory  redemption  upon  repayment  of  the 
Subordinated Debentures at their stated maturity (as defined in the Indenture), or upon 
earlier redemption of the Subordinated Debentures. The Subordinated Debentures are 
redeemable by the Company at any time in whole, but not in part, upon the occurrence 
of a special event, as defined in the Indenture. 

The  Company  has  the  right  at  any  time  to  terminate  the  2010  Trust  and  cause  the 
Subordinated Debentures to be distributed to the holders of the Preferred Securities in 
liquidation of the 2010 Trust. This right is optional and wholly within the Company’s 
discretion. 

The  Company  is  required  by  the  Federal  Reserve  Board  to  maintain  certain  levels of 
capital for bank regulatory purposes. The Federal Reserve Board has determined that 
certain  cumulative  preferred  securities  having  the  characteristics  of  trust  preferred 
securities qualify as minority interests, which is included in Tier 1 capital for bank and 
financial holding companies.  In calculating the amount of Tier 1 qualifying capital, the 
trust  preferred  securities  can  only  be  included  up  to  the  amount  constituting  25%  of 
total Tier 1 capital elements (including trust preferred securities). Such Tier 1 capital 
treatment provides the Company with a more cost-effective means of obtaining capital 
for bank regulatory purposes than if the Company were to issue preferred stock. 

NOTE 11. 

SUBORDINATED NOTE DUE JUNE 1, 2016 

On June 23, 2009, the Company issued its 8.25% Subordinated Note due June 1, 2016 
in the aggregate principal amount of $5,000,000 to an accredited investor at 100% of 
par.  The note is subordinate and junior in right of payment upon any liquidation of the  

94 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 11. 

SUBORDINATED NOTE DUE JUNE 1, 2016 (Continued)

Company  as  to  principal,  interest  and  premium  to  obligations  to  the  Company’s 
depositors and other obligations to its general and secured creditors.  Interest payments 
are  due  and  payable  on  each  September  1,  December  1,  March  1  and  June  1, 
commencing on September 1, 2009.  Interest accrues at an annual rate of 8.25%.  The 
proceeds  from  the  note  payable  are  included  in  Tier  2  capital  of  the  Bank  and  the 
Company. 

In  addition,  the  Company  issued  to  the  investor  a  total  of  15,000  warrants,  each 
representing  the  right  to  purchase  one  share  of  the  Company’s  common  stock  for  a 
purchase price of $25.00. Each warrant is exercisable for a period beginning upon its 
date of issuance and ending on June 1, 2016.  The Company estimated the fair value of 
each  warrant  to  be  $5.41  using  a  Black-Scholes-Merton  valuation  model.  This  total 
value of $86,000 was recorded as a discount and reduced the net book value of the note 
to $4,914,000 with an offsetting increase to the Company’s additional paid-in capital. 
The discount will be amortized over a five-year period. 

NOTE 12. 

PARTICIPATION IN THE SMALL BUSINESS LENDING FUND 
OF THE U.S. TREASURY DEPARTMENT 

On June 21, 2011, the Company entered into a Securities Purchase Agreement with the 
Secretary  of  the  Treasury,  pursuant  to  which  the  Company  issued  and  sold  to  the 
Treasury 40,000 shares of its Senior Non-Cumulative Perpetual Preferred Stock, Series 
A,  having  a  liquidation  preference  of  $1,000  per  share  (the  “Series  A  Preferred 
Stock”),  for  aggregate  proceeds  of  $40,000,000.    The  issuance  was  pursuant  to  the 
Treasury’s Small Business Lending Fund program, a $30 billion fund established under 
the Small Business Jobs Act of 2010, which encourages lending to small businesses by 
providing  capital  to  qualified  community  banks  with  assets  of  less  than  $10  billion.  
The Series A Preferred Stock is entitled to receive non-cumulative dividends payable 
quarterly  on  each  January  1,  April  1,  July  1  and  October  1,  commencing  October  1, 
2011.    The  dividend  rate,  which  is  calculated  on  the  aggregate  Liquidation  Amount, 
has been initially set at 1% per annum based upon the current level of “Qualified Small 
Business  Lending”  (“QSBL”)  by  the  Bank.    The  dividend  rate  for  future  dividend 
periods will be set based upon the percentage change in qualified lending between each 
dividend  period  and  the  baseline  QSBL  level  established  at  the  time  the  Agreement 
was entered into.  Such dividend rate may vary from 1% per annum to 5% per annum 
for  the  second  through  tenth  dividend  periods,  and  from  1%  per  annum  to  7%  per 
annum for the eleventh through the first half of the nineteenth dividend periods.  If the 
Series  A  Preferred  Stock  remains  outstanding  for  more  than  four-and-one-half  years, 
the dividend rate will be fixed at 9%.  Prior to that time, in general, the dividend rate 
decreases  as  the  level  of  the  Bank’s  QSBL  increases.  Such  dividends  are  not 
cumulative, but the Company may only declare and pay dividends on its common stock 
(or any other equity securities junior to the Series A Preferred Stock) if it has declared 
and paid dividends for the current dividend period on the Series A Preferred Stock, and 
will  be  subject  to  other  restrictions  on  its  ability  to  repurchase  or  redeem  other 
securities.  In addition, if (i) the Company has not timely declared and paid dividends 
on  the  Series  A  Preferred  Stock  for  six  dividend  periods  or  more,  whether  or  not 
consecutive, and (ii) shares of Series A Preferred Stock with an aggregate liquidation 
preference of at least $25,000,000 are still outstanding, the Treasury (or any successor 
holder  of  Series  A  Preferred  Stock)  may  designate  two  additional  directors  to  be 
elected to the Company’s Board of Directors. 

As is more completely described in the Certificate of Designation, holders of the Series 
A Preferred Stock have the right to vote as a separate class on certain matters relating 
to  the  rights  of  holders  of  Series  A  Preferred  Stock  and  on  certain  corporate 
transactions.  Except with respect to such matters and, if applicable, the election of the  

95 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 12. 

PARTICIPATION IN THE SMALL BUSINESS LENDING FUND 
OF THE U.S. TREASURY DEPARTMENT (Continued)

additional directors described above, the Series A Preferred Stock does not have voting 
rights. 

The Company may redeem the shares of Series A Preferred Stock, in whole or in part, 
at any time at a redemption price equal to the sum of the Liquidation Amount per share 
and the per-share amount of any unpaid dividends for the then-current period, subject 
to any required prior approval by the Company’s primary federal banking regulator. 

NOTE 13.  DERIVATIVES 

Prior to 2008, the Company entered into an interest rate floor with a notional amount of 
$50 million in order to fix the minimum interest rate on a corresponding amount of its 
floating-rate  loans.    The  interest  rate  floor  was  sold  in  January  2008  and  the  related 
gain of $817,000 was deferred and amortized to income over the remaining term of the 
original agreement which would have terminated on June 22, 2009.  Gains of $272,000 
and  $544,000  were  recognized  for  the  years  ended  December  31,  2009  and  2008, 
respectively.

During  2010,  the  Company  entered  into  an  interest  rate  cap  with  a  notional  value  of 
$100  million.    The  cap  has  a  strike  rate  of  2.00%  and  is  indexed  to  the  three  month 
London  Interbank  Offered  Rate  (“LIBOR”).    The  cap  does  not  qualify  for  hedge 
accounting treatment, and is marked to market, with changes in market value reflected 
in the income statement. 

The  Company  uses  derivatives  to  hedge  interest  rate  exposures  associated  with 
mortgage loans held for sale and mortgage loans in process.  The Company regularly 
enters into derivative financial instruments in the form of forward contracts, as part of 
its  normal  asset/liability  management  strategies.    The  Company’s  obligations  under 
forward  contracts  consist  of  “best  effort”  commitments  to  deliver  mortgage  loans 
originated  in  the  secondary  market  at  a  future  date.    Interest  rate  lock  commitments 
related  to  loans  that  are  originated  for  later  sale  are  classified  as  derivatives.    In  the 
normal  course  of  business, 
lock 
commitments to customers during the loan origination process.  The fair values of the 
Company’s forward contract and rate lock commitments to customers as of December 
31, 2011 and 2010 were not material and have not been recorded. 

the  Company  regularly  extends 

these  rate 

NOTE 14.   EMPLOYEE AND DIRECTOR BENEFITS 

At December 31, 2011, the Company has two share-based compensation plans, which 
are described below.  The compensation cost that has been charged against income for 
the  plans  was  approximately  $975,000,  $713,000  and  $785,000  for  the  years  ended 
December 31, 2011, 2010 and 2009, respectively. 

Stock Incentive Plans 

The Company’s 2005 Stock Incentive Plan (the “2005 Plan”), originally permitted the 
grant  of  stock  options  to  its  officers,  employees,  directors  and  organizers  of  the 
Company  for  up  to  525,000  shares  of  common  stock.    However,  upon  shareholder 
approval during 2006, the 2005 Plan was amended in order to allow the Company to 
grant stock options for up to 1,025,000 shares of common stock.  Both incentive stock 
options and non-qualified stock options may be granted under the 2005 Plan.  Option 
awards are generally granted with an exercise price equal to the estimated fair market 
value of the Company’s stock at the date of grant; those option awards vest in varying 
amounts from 2007 through 2015 and are based on continuous service during that  

96 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 14.   EMPLOYEE AND DIRECTOR BENEFITS (Continued)

vesting  period  and  have  a  ten-year  contractual  term.    Dividends  are  not  paid  on 
unexercised  options  and  dividends  are  not  subject  to  vesting.    The  Plan  provides  for 
accelerated vesting if there is a change in control (as defined in the Plan). 

On  March  23,  2009,  the  Company’s  board  of  directors  adopted  the  2009  Stock 
Incentive  Plan  (the  “2009  Plan”),  which  was  effective  upon  approval  by  the 
stockholders at the 2009 Annual Meeting of Stockholders.  The 2009 Plan authorizes 
the  grant  of  Stock  Appreciation  Rights,  Restricted  Stock,  Options,  Non-stock  Share 
Equivalents, Performance Shares or Performance Units and other equity-based awards.   

Both incentive stock options and non-qualified stock options may be granted under the 
2009  Plan.    Option  awards  are  generally  granted  with  an  exercise  price  equal  to  the 
estimated fair market value of the Company’s stock at the date of grant.  Up to 425,000 
shares of common stock of the Company are available for awards under the 2009 Plan. 

As of December 31, 2011, there are a total of 401,200 shares available to be granted 
under both of these plans.   

On  September  21,  2006,  we  granted  non-plan  stock  options  to  persons  representing 
certain key business relationships to purchase up to an aggregate of 30,000 shares of 
our common stock for a purchase price of $15.00 per share.  On November 2, 2007, we 
granted  non-plan  stock  options  to  persons  representing  certain  key  business 
relationships to purchase up to an aggregate of 25,000 shares of our common stock for 
a purchase price of $20.00 per share.  These stock options are non-qualified and are not 
part of either of our stock incentive plans.  They vest 100% in a lump sum five years 
after their date of grant and expire 10 years after their date of grant. 

The  fair  value  of  each  stock  option  award  is  estimated  on  the  date  of  grant  using  a 
Black-Scholes-Merton  valuation  model  that  uses  the  assumptions  noted  in  the 
following  table.    Expected  volatilities  are  based  on  an  index  of  approximately  84 
publicly  traded  banks  in  the  southeast  United  States.    The  expected  term  of  options 
granted is based on the short-cut method and represents the period of time that options 
granted  are  expected  to  be  outstanding.    The  risk-free  rate  for  periods  within  the 
contractual life of the option is based on the U.S. Treasury yield curve in effect at the 
time of grant. 

Expected volatility
Expected dividends
Expected term (in years)
Risk-free rate

2011

2010

2009

26.50%
0.37%
6.5
2.21%

26.00%
0.00%
7
2.10%

20.00%
0.50%
7
1.70%

The weighted-average grant-date fair value of options granted during the years ended 
December 31, 2011, 2010 and 2009 was $7.82, $7.91 and $5.87, respectively.   

97 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 14.   EMPLOYEE AND DIRECTOR BENEFITS (Continued) 

The following tables summarize the status of stock options granted. 

Weighted 
Average 
Exercise 
Price

Weighted 
Average 
Remaining 
Contractual 
Term (years)

Aggregate 
Intrinsic 
Value
(In Thousands)

6.9
9.3
3.8
-
6.0

4.4

6.8
9.4
-
-
6.9

5.1

7.7
9.4
-
-
6.8

6.1

$

$

$

$

$

$

$

$

$

8,238
-
792
-
12,508

7,447

8,483
-
150
-
8,238

3,555

8,513
-
-
-
8,483

1,867

Year Ended December 31, 2011:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

Shares

881,000
233,500
(40,700)
-
1,073,800

$        

$        

15.65
27.16
10.53
15.00
18.33

Exercisable at December 31, 2011

442,940

$        

13.19

Year Ended December 31, 2010:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

863,500
37,500
(10,000)
(10,000)
881,000

$        

$        

15.17
25.00
10.00
15.00
15.65

Exercisable at December 31, 2010

272,627

$        

11.96

Year Ended December 31, 2009:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

826,000
40,000
-
(2,500)
863,500

$        

$        

14.70
25.00
-
15.00
15.17

Exercisable at December 31, 2009

143,530

$        

11.99

98 

      
              
      
          
              
                 
      
          
              
                 
          
               
                 
   
              
      
              
      
              
        
          
              
                 
      
          
               
      
          
               
                 
      
              
      
              
      
              
        
          
              
                 
                 
             
               
                 
        
          
               
                 
      
              
      
              
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 14.   EMPLOYEE AND DIRECTOR BENEFITS (Continued) 

Exercisable options at December 31, 2011 were as follows: 

Range of Exercise Price

Shares

$                                

10.00
11.00
15.00
20.00
25.00

146,500
118,300
125,394
24,996
27,750
442,940

Weighted 
Average 
Remaining 
Contractual 
Term 
(years)

Weighted 
Average 
Exercise 
Price

$       

$      

10.00
11.00
15.00
20.00
25.00
13.19

3.4
4.3
4.9
5.7
6.7
4.4

Aggregate 
Intrinsic Value
(In Thousands)
2,930
$             
2,247
1,881
250
139
7,447

$            

As  of  December  31,  2011,  there  was $2,269,000  of  total  unrecognized compensation 
cost  related  to  non-vested  share-based  compensation  arrangements  granted  under  the 
Plans.    The  cost  is  expected  to  be  recognized  over  a  weighted-average  period  of  2.3 
years.  The total fair value of shares vested during the year ended December 31, 2011 
was $588,000.   

The  Company  granted  20,000  restricted  stock  awards  to  a  key  executive  in  October 
2009, and granted 2,000 restricted stock awards to each of five employees in February 
2010, for a total of 30,000 shares.  The value of these awards is determined to be the 
current value of the Company’s stock when the awards are made, and this total value is 
recognized as compensation expense over the vesting period, which is five years from 
the date of grant.  8,000 shares of restricted stock awarded to the key executive have 
vested  as  of  December  31,  2011.    As  of  December  31,  2011,  there  was  $437,000  of 
total unrecognized compensation cost related to non-vested restricted stock.  The cost 
is expected to be recognized over a weighted-average period of 2.9 years.

Stock Warrants 

In recognition of the efforts and financial risks undertaken by the Bank’s organizers, it 
granted organizers an opportunity to purchase a total 60,000 shares of common stock at 
a  price  of  $10,  which  was  the  fair  market  value  of  the  Bank’s  common  stock  at  the 
time.  The warrants fully vested on May 2, 2008, the third anniversary of the Bank’s 
incorporation,  and  will  terminate  on  the  tenth  anniversary  of  the  incorporation  date.  
The total number of warrants outstanding at December 31, 2011 and 2010 was 40,000 
and 60,000. 

The Company issued warrants for 75,000 shares of common stock at a price of $25 per 
share in the third quarter of 2008.  These warrants were issued in connection with the 
trust preferred securities that are discussed in detail in Note 10. 

The Company issued warrants for 15,000 shares of common stock at a price of $25 per 
share in the second quarter of 2009.  These warrants were issued in connection with the 
sale of the Company’s 8.25% Subordinated Note that is discussed in detail in Note 11. 

As of December 31, 2011, all warrants were fully vested.  

99 

     
                                  
     
         
               
                                  
     
         
               
                                  
       
         
                  
                                  
       
         
                  
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 14.   EMPLOYEE AND DIRECTOR BENEFITS (Continued) 

The  following  tables  summarize  the  status  of  stock  warrants  granted  under  the 
Company’s stock-based compensation plans. 

Year Ended December 31, 2011:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

Weighted 
Average 
Exercise Price

Shares

60,000
-
(20,000)
-
40,000

$          

10.00
-
10.00
-
10.00

Exercisable at December 31, 2011

40,000

$          

10.00

Year Ended December 31, 2010:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

60,000
-
-
-
60,000

$          

10.00
-
-
-
10.00

Exercisable at December 31, 2010

60,000

$          

10.00

Year Ended December 31, 2009:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

60,000
-
-
-
60,000

$          

10.00
-
-
-
10.00

Exercisable at December 31, 2009

60,000

$          

10.00

Weighted 
Average 
Remaining 
Contractual 
Term (years)

Aggregate 
Intrinsic 
Value

(In Thousands)

4.3
-
3.4
-
3.4

3.4

5.3
-
-
-
4.3

4.3

6.3
-
-
-
5.3

5.3

$

$

$

$

$

$

$

$

$

900
-
400
-
800

800

900
-
-
-
900

900

900
-
-
-
900

900

The  Company  has  a  retirement  savings  401(k)  and  profit-sharing  plan  in  which  all 
employees  age  21  and  older  may  participate  after  completion  of  one  year  of  service.  
For employees in service with the Bank at June 15, 2005, the length of service and age 
requirements were waived.  The Company matches employees’ contributions based on 
a  percentage  of  salary  contributed  by  participants  and  may  make  additional 
discretionary  profit  sharing  contributions.    The  Company’s  expense  for  the  plan  was 
$946,000,  $377,000  and  $341,000  for  2011,  2010  and  2009,  respectively.    The 
Company’s board of directors approved an additional 3% match based on the profits of 
the Company during 2011.  The expense for this additional match was $432,000, and is 
included in the 2011 expense above.  

NOTE 15.   COMMON STOCK 

During  2011,  the  Company  completed  private  placements  of  340,000  shares  of 
common  stock.    The  shares  were  issued  and  sold  at  $30  per  share  to  105  accredited 
investors, of which approximately 33,900 shares were purchased by directors, officers  

100 

          
                
                    
                
                
         
            
                
                    
                
                
          
            
                
          
                
          
                
                    
                
                
                    
                
                
                    
                
                
          
            
                
          
                
          
                
                    
                
                
                    
                
                
                    
                
                
          
            
                
          
                
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 15.   COMMON STOCK (Continued) 

and their families, and 20 non-accredited investors.  This sale of stock resulted in net 
proceeds of $10,159,000.  This includes stock offering expenses of $33,000. 

NOTE 16.  REGULATORY MATTERS 

The  Bank  is  subject  to  dividend  restrictions  set  forth  by  the  Alabama  State  Banking 
Department.  Under such restrictions, the Bank may not, without the prior approval of 
the Alabama State Banking Department, declare dividends in excess of the sum of the 
current year’s earnings plus the retained earnings from the prior two years.  Based on 
this, the Bank would be limited to paying $61.0 million in dividends as of December 
31, 2011. 

The  Bank  is  subject  to  various  regulatory  capital  requirements  administered  by  the 
state and federal banking agencies.  Failure to meet minimum capital requirements can 
initiate  certain  mandatory  and  possible  additional  discretionary  actions  by  regulators 
that  if  undertaken,  could  have  a  direct  material  effect  on  the  Bank  and  the  financial 
statements.    Under  regulatory  capital  adequacy  guidelines  and  the  regulatory 
framework for prompt corrective action, the Bank must meet specific capital guidelines 
involving  quantitative  measures  of  the  Bank’s  assets,  liabilities,  and  certain  off-
balance-sheet  items  as  calculated  under  regulatory  accounting  practices.    The  Bank’s 
capital  amounts  and  classification  under  the  prompt  corrective  guidelines  are  also 
subject to qualitative judgments by the regulators about components, risk weightings, 
and other factors. 

Quantitative measures established by regulation to ensure capital adequacy require the 
Bank  to  maintain  minimum  amounts  and  ratios  (set  forth  in  the  table  below)  of  total 
risk-based  capital  and  Tier  1  capital  to  risk-weighted  assets  (as  defined  in  the 
regulations),  and  Tier  1  capital  to  adjusted  total  assets  (as  defined).    Management 
believes,  as  of  December  31,  2011,  that  the  Bank  meets  all  capital  adequacy 
requirements to which it is subject. 

As  of  December  31,  2011,  the  most  recent  notification  from  the  Federal  Deposit 
Insurance  Corporation  categorized  ServisFirst  Bank  as  well  capitalized  under  the 
regulatory  framework  for  prompt  corrective.    To  remain  categorized  as  well 
capitalized;  the  Bank  will  have  to  maintain  minimum  total  risk-based,  Tier  1  risk-
based, and Tier 1 leverage ratios as disclosed in the table below.  Management believes 
that it is well capitalized under the prompt corrective action provisions as of December 
31, 2011. 

101 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 16.  REGULATORY MATTERS (Continued) 

The  Company’s  and  Bank’s  actual  capital  amounts  and  ratios  are  presented  in  the 
following table: 

Actual

For Capital Adequacy 
Purposes

To Be Well Capitalized 
Under Prompt 
Corrective Action 
Provisions

Amount

Ratio

Amount

Ratio

Amount

Ratio

As of December 31, 2011:

Total Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

$  

246,334
243,279

12.79%
12.63%

$  

154,094
154,070

Tier I Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

Tier I Capital to Average Assets:

Consolidated
ServisFirst Bank

As of December 31, 2010:

Total Capital to Risk Weighted Assets:

219,350
216,295

11.39%
11.23%

219,350
216,295

9.17%
9.06%

77,047
77,035

95,642
95,481

Consolidated
ServisFirst Bank

$  

166,850
166,721

11.82%
11.81%

$  

112,927
112,978

Tier I Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

Tier I Capital to Average Assets:

Consolidated
ServisFirst Bank

144,263
144,117

10.22%
10.20%

144,263
144,117

7.77%
7.77%

56,464
56,489

74,266
74,236

8.00%
8.00%

4.00%
4.00%

4.00%
4.00%

8.00%
8.00%

4.00%
4.00%

4.00%
4.00%

N/A
192,588

$  

N/A
10.00%

N/A
115,553

N/A
119,352

N/A
6.00%

N/A
5.00%

N/A
141,222

$  

N/A
10.00%

N/A
84,733

N/A
92,795

N/A
6.00%

N/A
5.00%

102 

    
    
    
      
    
      
    
    
      
    
      
    
    
    
    
      
    
      
      
    
      
    
      
      
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 17.  OTHER OPERATING INCOME AND EXPENSES 

The major components of other operating income and expense included in noninterest 
income and noninterest expense are as follows: 

2011

Years Ended December 31,
2010
(In Thousands)

2009

Other Operating Income

Gain (loss) on sale of other real estate owned
Credit card income
Increase in cash surrender value of life insurance contracts
Other

76
481
390
650
1,597

$     

(203)
30
-
744
571

$     

(441)
22
-
786
367

$       

Other Operating Expenses

Postage
Telephone
Data processing
Recording fees and other loan expenses
Supplies
Customer and public relations
Marketing
Sales and use tax
Donations and contributions
Directors fees
Prepayment penalties FHLB advances
Other

$        

$     

$       

194
409
2,023
2,406
356
689
406
208
437
235
738
2,313
10,414

173
358
1,983
1,027
263
477
313
141
261
216
-
2,071
7,283

$   

$  

$

142
318
1,844
537
319
462
276
211
214
180
-
1,689
6,192

NOTE 18. 

INCOME TAXES 

The components of income tax expense are as follows: 

2011

Years Ended December 31,
2010
(In Thousands)

2009

Current
Deferred

Income tax expense

$       

$       

13,629
(1,240)
12,389

$       

11,570
(2,212)
9,358

$         

$         

$         

4,381
(1,601)
2,780

The  Company’s  total  income  tax  expense  differs  from  the  amounts  computed  by 
applying  the  Federal  income  tax  statutory  rates  to  income  before  income  taxes.    A 
reconciliation of the differences is as follows: 

103 

            
     
        
          
         
           
          
           
              
          
       
         
          
       
         
       
    
       
    
         
          
       
         
          
       
         
          
       
         
          
       
         
          
       
         
          
       
         
          
           
              
       
    
          
          
          
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 18. 

INCOME TAXES (Continued) 

Income tax at statutory federal rate
Effect on rate of:

State income tax, net of federal tax effect
Tax-exempt income, net of expenses

Bank owned life insurance contracts
Incentive stock option expense
Other
Effective income tax and rate

Income tax at statutory federal rate
Effect on rate of:

State income tax, net of federal tax effect
Tax-exempt income, net of expenses

Incentive stock option expense
Other
Effective income tax and rate

Income tax at statutory federal rate
Effect on rate of:

State income tax, net of federal tax effect
Tax-exempt income, net of expenses

Incentive stock option expense
Other
Effective income tax and rate

Year Ended December 31, 2011
% of Pre-tax 
Earnings

Amount

(In Thousands)

$         

12,540

967
(875)
(137)
128
(234)
12,389

$        

35.00%

2.70%
-2.44%
-0.38%
0.36%
-0.65%
34.59%

Year Ended December 31, 2010
% of Pre-tax 
Earnings

Amount

(In Thousands)
9,355

$           

715
(773)
144
(83)
9,358

$          

35.00%

2.68%
-2.89%
0.54%
-0.32%
35.01%

Year Ended December 31, 2009
% of Pre-tax 
Earnings

Amount

(In Thousands)
2,944

$           

214
(477)
224
(125)
2,780

$           

34.00%

2.47%
-5.51%
2.59%
-1.44%
32.11%

104 

                
               
               
                
               
                
               
                
                 
                
               
                
               
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 18. 

INCOME TAXES (Continued) 

The components of net deferred tax asset are as follows: 

Other real estate
Start-up costs
Net unrealized (gains) losses on securities available for sale

and cash flow hedge

Depreciation
Deferred loan fees
Allowance for loan losses
Nonqualified equity awards
Other

Net deferred income tax assets

2011

$            

452
115

(4,220)
(489)
(176)
8,509
436
287
4,914

$         

December 31,
2010
(In Thousands)

$            

646
127

(1,528)
(206)
(72)
6,974
194
231
6,366

$         

2009

411
141

(810)
(304)
106
5,419
27
(118)
4,872

$

$

The  Company  believes  its  net  deferred  tax  asset  is  recoverable  as  of  December  31, 
2011  based  on  the  expectation  of  future  taxable  income  and  other  relevant 
considerations. 

ASC  740  defines  the  threshold  for  recognizing  the  benefits  of  tax  return  positions  in 
the  financial  statements  as  “more-likely-than-not”  to  be  sustained  by  the  taxing 
authority.    This  section  also  provides  guidance  on  derecognition,  measurement  and 
classification of income tax uncertainties in interim periods.  As of December 31, 2011, 
the  Company  had no unrecognized  tax  benefits  related  to  federal  or  state  income  tax 
matters.    The  Company  does  not  anticipate  any  material  increase  or  decrease  in 
unrecognized  tax  benefits  during  2012  related  to  any  tax  positions  taken  prior  to 
December 31, 2011.  As of December 31, 2011, the Company has accrued no interest 
or penalties related to uncertain tax positions.  It is the Company’s policy to recognize 
interest and penalties, if any, related to income tax matters in income tax expense. 

The Company and its subsidiaries file consolidated U.S. federal, State of Alabama and 
State of Florida income tax returns.  The Company is currently open to audit under the 
statute of limitations by the Internal Revenue Service for the years ended December 31, 
2009  through  2011.    The  Company  is  also  currently  open  to  audit  by  the  State  of 
Alabama for the years ended December 31, 2009 through 2011, and open to audit by 
the  state  of  Florida  for  the  year  ended  31, 2011,  as  we  opened  our  first  office  in  the 
State of Florida in 2011. 

NOTE 19.   COMMITMENTS AND CONTINGENCIES

Loan Commitments 

The  Company  is  a  party  to  financial  instruments  with  off-balance-sheet  risk  in  the 
normal  course  of  business  to  meet  the  financing  needs  of  its  customers.    These 
financial instruments include commitments to extend credit, credit card arrangements, 
and standby letters of credit.  Such commitments involve, to varying degrees, elements 
of credit and interest rate risk in excess of the amount recognized in the balance sheets.  
A summary of the Company’s commitments and contingent liabilities is approximately 
as follows: 

105 

              
              
          
          
             
             
             
               
           
           
              
              
              
              
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 19.   COMMITMENTS AND CONTINGENCIES (Continued)

Commitments to extend credit
Credit card arrangements
Standby letters of credit and

financial guarantees
Total

2011

$     

697,939
19,686

2010
(In Thousands)
538,719
$       
17,601

2009

$     

409,760
19,059

42,937
760,562

$     

47,103
603,423

$       

39,205
468,024

$     

Commitments  to  extend  credit,  credit  card arrangements, commercial  letters  of  credit 
and  standby  letters  of  credit  all  include  exposure  to  some  credit  loss  in  the  event  of 
nonperformance  of  the  customer.    The  Company  uses  the  same  credit  policies  in 
making  commitments  and  conditional  obligations  as  it  does  for  on-balance  sheet 
financial  instruments.  Because  these  instruments  have  fixed  maturity  dates,  and 
because many of them expire without being drawn upon, they do not generally present 
any significant liquidity risk to the Company. 

NOTE 20.  CONCENTRATIONS OF CREDIT 

The  Company  originates  primarily  commercial,  residential,  and  consumer  loans  to 
customers  in  the  Company’s  market  area.    The  ability  of  the  majority  of  the 
Company’s customers to honor their contractual loan obligations is dependent on the 
economy in this area. 

The Company’s loan portfolio is primarily concentrated in loans secured by real estate, 
of  which  54%  is  secured  by  real  estate  in  the  Company’s  primary  market  areas.    In 
addition,  a  substantial  portion  of  the  other  real  estate  owned  is  located  in  that  same 
market.  Accordingly, the ultimate collectability of the loan portfolio and the recovery 
of the carrying amount of other real estate owned are susceptible to changes in market 
conditions in the Company’s primary market area. 

106 

         
           
         
         
           
         
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 21. 

EARNINGS PER SHARE

A reconciliation of the numerators and denominators of the earnings per common share 
and earnings per common share assuming dilution computations are presented below. 

2011

Years Ended December 31,
2010
(Dollar Amounts In Thousands Except Per 
Share Amounts)

2009

Earnings Per Share
Weighted average common shares outstanding
Net income available to common stockholders
Basic earnings per common share

Weighted average common shares outstanding
Dilutive effects of assumed conversions and
exercise of stock options and warrants

Weighted average common and dilutive potential

common shares outstanding

Net income available to common stockholders
Effect of interest expense on convertible debt, net of tax
and discretionary expenditures related to conversion
Net income availabe to common stockholders, adjusted

5,759,524
$     
23,238
$         
4.03

5,519,151
$     
17,378
$         
3.15

5,485,972
$       
5,878
$         
1.07

5,759,524

5,519,151

5,485,972

989,639

775,453

301,671

6,749,163
$     
23,238

6,294,604
$     
17,378

5,787,643
$       
5,878

$          

568

$          

473

$               
-

for effect of debt conversion
Diluted earnings per common share

$    
$         

23,806
3.53

$     
$         

17,851
2.84

$      
$         

5,878
1.02

NOTE 22.  RELATED PARTY TRANSACTIONS 

Loans 

As  more  fully  described  in  Note  3,  the  Company  had  outstanding  loan  balances  to 
related  parties  as  of  December  31,  2011  and  2010  in  the  amount  of  $9,047,000  and 
$6,825,000, respectively.

107 

  
  
  
     
     
     
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 23. 

FAIR VALUE MEASUREMENT 

Fair  value  is  based  on  the  price  that  would  be  received  to  sell  an  asset  or  paid  to 
transfer  a  liability  in  an  orderly  transaction  between  market  participants  at  the 
measurement  date.  In  order  to  increase  consistency  and  comparability  in  fair  value 
measurements,  the  standard  establishes  a  fair  value  hierarchy  that  prioritizes 
observable and unobservable inputs used to measure fair value into three broad levels, 
which are described below: 

Level 1:   Quoted  prices  (unadjusted)  in  active  markets  that  are  accessible  at  the  measurement 
date for assets or liabilities. The fair value hierarchy gives the highest priority to Level 
1 inputs. 

Level 2:   Observable  prices  that  are  based  on  inputs  not  quoted  on  active  markets,  but 

corroborated by market data.

Level 3:   Unobservable inputs are used when little or no market data is available. The fair value 

hierarchy gives the lowest priority to Level 3 inputs. 

In determining fair value, the Company utilizes valuation techniques that maximize the 
use  of  observable  inputs  and  minimize  the  use  of  unobservable  inputs  to  the  extent 
possible, as well as considers counterparty credit risk in its assessment of fair value. 

Securities  –  where  quoted  prices  are  available  in  an  active  market,  securities  are 
classified  within  level  1  of  the  hierarchy.    Level  1  securities  include  highly  liquid 
government  securities  such  as  U.S.  Treasuries  and  exchange-traded  equity  securities.  
For  securities  traded  in  secondary  markets  for  which  quoted  market  prices  are  not 
available,  the  Company  generally  relies  on  pricing  services  provided  by  independent 
vendors.  Such independent pricing services are to advise the Company on the carrying 
value  of  the  securities  available  for  sale  portfolio.    As  part  of  the  Company’s 
procedures, the price provided from the service is evaluated for reasonableness given 
market changes.  When a questionable price exists, the Company investigates further to 
determine if the price is valid.  If needed, other market participants may be utilized to 
determine  the  correct  fair  value.    The  Company  has  also  reviewed  and  confirmed  its 
determinations in discussions with the pricing source regarding their methods of price 
discovery.  Securities measured with these techniques are classified within Level 2 of 
the  hierarchy  and  often  involve  using  quoted  market  prices  for  similar  securities, 
pricing  models  or  discounted  cash  flow  calculations  using  inputs  observable  in  the 
market  where  available.    Examples  include  U.S.  government  agency  securities, 
mortgage-backed securities, obligations of states and political subdivisions, and certain 
corporate, asset-backed and other securities.  In certain cases where Level 1 or Level 2 
inputs are not available, securities are classified in Level 3 of the hierarchy. 

Interest  Rate  Swap  Agreements  –  The  fair  value  is  estimated  by  a  third  party  using 
inputs that are observable or that can be corroborated by observable market data and, 
therefore, are classified within Level 2 of the hierarchy.  These fair value estimations 
include primarily market observable inputs such as yield curves and option volatilities, 
and include the value associated with counterparty credit risk. 

Interest  Rate  Cap –  The fair  value  is  estimated  by  a  third party  using inputs  that  are 
observable  or  that  can  be  corroborated  by  observable  market  data  and,  therefore,  are 
classified  within  Level  2  of  the  hierarchy.    These  fair  value  estimations  include 
primarily market observable inputs such as yield curves and option volatilities. 

108 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 23. 

FAIR VALUE MEASUREMENT (Continued) 

Impaired  Loans-  Loans  are  considered  impaired  under  FASB  ASC  310-10-35, 
Subsequent Measurement of Impaired Loans, when full payment under the loan terms 
is not expected.  Impaired loans are carried at the present value of estimated future cash 
flows  using  the  loan’s  existing  rate  or  the  fair  value  of  the  collateral  if  the  loan  is 
collateral-dependent.  Impaired loans are subject to nonrecurring fair value adjustment.  
A portion of the allowance for loan losses is allocated to impaired loans if the value of 
such loans is deemed to be less than the unpaid balance.  The amount recognized as an 
impairment  charge  related  to  impaired  loans  that  are  measured  at  fair  value  on  a 
nonrecurring basis was $5,419,000 and $7,878,000 during the years ended December 
31,  2011  and  2010,  respectively.    Impaired  loans  measured  at  fair  value  on  a 
nonrecurring basis are classified within Level 3 of the hierarchy. 

Other  real  estate  owned – Other  real  estate  assets  (“OREO”)  acquired  through, or  in 
lieu of foreclosure are held for sale and are initially recorded at the lower of cost or fair 
value, less selling costs.  Any write-downs to fair value at the time of transfer to OREO 
are  charged  to  the  allowance  for  loan  losses  subsequent  to  foreclosure.    Values  are 
derived  from  appraisals  of  underlying  collateral  and  discounted  cash  flow  analysis.  
The  amount  charged  to  earnings  was  $266,000  and  $1,252,000  for  2011  and  2010, 
respectively.  These charges were for write-downs in the value of OREO and losses on 
the disposal of OREO.  OREO is classified within Level 3 of the hierarchy. 

109 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 23. 

FAIR VALUE MEASUREMENT (Continued) 

The following table presents the Company’s financial assets and financial liabilities 
carried at fair value on a recurring basis as of December 31, 2011 and 2010: 

Quoted Prices in 
Active Markets 
for Identical 
Assets (Level 1)

Fair Value Measurements at December 31, 2011 Using

Significant Other 
Observable Inputs 
(Level 2)

Significant 
Unobservable 
Inputs (Level 3)

Total

(In Thousands)

Assets Measured on a Recurring Basis:

Available-for-sale securities:

U.S Treasury and government agencies

$                       
-

$               

99,622

$                        
-

$

99,622

Mortgage-backed securities
State and municipal securities
Corporate debt

Interest rate swap agreements
Interest rate cap

Total assets at fair value

-
-
-
-
-
$                       
-

92,580
100,526
1,081
617
9
294,435

$             

-
-
-
-
-
$                        
-

Liabilities Measured on a Recurring Basis:

Interest rate swap agreements

$                       
-

$                    

617

$                        
-

92,580
100,526
1,081
617
9
294,435

617

$

$

Fair Value Measurements at December 31, 2010 Using

Total

$

$

$

92,294
104,224
78,266
2,175
803
115
277,877

803

Quoted Prices in 
Active Markets 
for Identical 
Assets (Level 1)

$                       
-
-
-
-
-
-
$                       
-

Assets Measured on a Recurring Basis:

Available-for-sale securities:

U.S Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Interest rate swap agreements
Interest rate cap

Total assets at fair value

Liabilities Measured on a Recurring Basis:

Significant Other 
Observable Inputs 
(Level 2)

Significant 
Unobservable 
Inputs (Level 3)

(In Thousands)

$               

92,294
104,224
78,266
2,175
803
115
277,877

$                        
-
-
-
-
-
-
$                        
-

$             

Interest rate swap agreements

$                       
-

$                    

803

$                        
-

110 

                         
                 
                          
                         
               
                          
                         
                   
                          
                         
                      
                          
                         
                          
                          
                         
               
                          
                         
                 
                          
                         
                   
                          
                         
                      
                          
                         
                      
                          
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 23. 

FAIR VALUE MEASUREMENT (Continued) 

The  following  table  presents  the  Company’s  financial  assets  and  financial  liabilities 
carried at fair value on a nonrecurring basis as of December 31, 2011 and 2010: 

Fair Value Measurements at December 31, 2011 Using

Assets Measured on a Nonrecurring Basis:

Impaired loans
Other real estate owned

Quoted Prices in 
Active Markets 
for Identical 
Assets (Level 1)

-
$                       
-

Significant Other 
Observable Inputs 
(Level 2)

Significant 
Unobservable 
Inputs (Level 3)

(In Thousands)
-
$                        
-

$              

33,072
12,275

Total assets at fair value

$                       
-

$                        
-

$              

45,347

Total

$

$

33,072
12,275

45,347

Fair Value Measurements at December 31, 2010 Using

Assets Measured on a Nonrecurring Basis:

Impaired loans
Other real estate owned

Total assets at fair value

Quoted Prices in 
Active Markets 
for Identical 
Assets (Level 1)

-
$                       
-
$                       
-

Significant Other 
Observable Inputs 
(Level 2)

Significant 
Unobservable 
Inputs (Level 3)

(In Thousands)
-
$                        
-
$                        
-

$              

$              

35,183
6,966
42,149

Total

$

$

35,183
6,966
42,149

The fair value of a financial instrument is the current amount that would be exchanged 
between  willing  parties,  other  than  in  a  forced  liquidation.    Fair  value  is  best 
determined based upon quoted market prices.  However, in many instances, there are 
no  quoted  market  prices  for  the  Company’s  various  financial  instruments.    In  cases 
where quoted market prices are not available, fair values are based on estimates using 
present  value  or  other  valuation  techniques.    Those  techniques  are  significantly 
affected  by  the  assumptions  used,  including  the  discount  rate  and  estimates  of  future 
cash flows.  Accordingly, the fair value estimates may not be realized in an immediate 
settlement  of  the  instrument.  Current  U.S.  GAAP  excludes  certain  financial 
instruments  and  all  nonfinancial  instruments  from  its  disclosure  requirements.  
Accordingly, the aggregate fair value amounts presented may not necessarily represent 
the underlying fair value of the Company. 

The following methods and assumptions were used by the Company in estimating its 
fair value disclosures for financial instruments. 

Cash  and  cash  equivalents:    The  carrying  amounts  reported  in  the  statements  of 
financial condition for cash and cash equivalents approximate those assets’ fair values. 

Investment  securities:    Fair  values  for  investment  securities  are  based  on  quoted 
market prices, where available.  If a quoted market price is not available, fair value is 
based on quoted market prices of comparable instruments. 

Restricted equity securities: Fair values for other investments are considered to be their 
cost as they are redeemed at par value. 

Loans:  For variable-rate loans that re-price frequently and with no significant change 
in  credit  risk, fair  value  is  based  on  carrying  amounts.    The  fair value  of  other  loans 
(for example, fixed-rate commercial real estate loans, mortgage loans, and industrial  

111 

                         
                          
                
                         
                          
                  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 23. 

FAIR VALUE MEASUREMENT (Continued) 

loans)  is  estimated  using  discounted  cash  flow  analysis,  based  on  interest  rates 
currently  being  offered  for  loans  with  similar  terms  to  borrowers  of    similar  credit 
quality.    Loan  fair  value  estimates  include  judgments  regarding  future  expected  loss 
experience  and  risk  characteristics.    The  method  of  estimating  fair  value  does  not 
incorporate  the  exit-price  concept  of  fair  value  as  prescribed  by  FASB  Accounting 
Standards Codification (ASC) 820 and generally produces a higher value than an exit-
price approach.  Fair value for impaired loans is estimated using discounted cash flow 
analysis, or underlying collateral values, where applicable.  

Derivatives:   The fair value  of  the derivative  agreements  are based on quoted  prices 
from an outside third party. 

Accrued interest and dividends receivable:  The carrying amount of accrued interest 
and dividends receivable approximates its fair value. 

Deposits:  The fair value disclosed for demand deposits is, by definition, equal to the 
amount payable on demand at the reporting date (that is, their carrying amounts).  The 
carrying  amounts of  variable-rate,  fixed-term  money  market  accounts  and  certificates 
of  deposit  approximate  their  fair  values.    Fair  values  for  fixed-rate  certificates  of 
deposit are estimated using a discounted cash flow calculation that applies interest rates 
currently  offered  on  certificates  to  a  schedule  of  aggregated  expected  monthly 
maturities on time deposits. 

Other borrowings:  The fair value of other borrowings are estimated using discounted 
cash flow analysis, based on interest rates currently being offered by the Federal Home 
Loan Bank for borrowings of similar terms as those being valued. 

Trust preferred securities:  The fair value of trust preferred securities are estimated 
using  a  discounted  cash  flow  analysis, based on  interest  rates  currently  being offered 
on the best alternative debt available at the measurement date. 

Accrued  interest  payable:    The  carrying  amount  of  accrued  interest  payable 
approximates its fair value. 

Loan  commitments:    The  fair  values  of  the  Company’s  off-balance  sheet  financial 
instruments are based on fees currently charged to enter into similar agreements.  Since 
the majority of the Company’s other off-balance-sheet instruments consist of non-fee-
producing, variable-rate commitments, the Company has determined they do not have 
a distinguishable fair value. 

112 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 23. 

FAIR VALUE MEASUREMENT (Continued) 

The carrying amount and estimated fair value of the Company’s financial instruments 
were as follows: 

Financial Assets:

Cash and cash equivalents
Investment securities available for sale
Investment securities held to maturity
Restricted equity securities
Mortgage loans held for sale
Loans, net
Accrued interest and dividends receivable
Bank owned life insurance contracts
Derivative

Financial Liabilities:

Deposits
Borrowings
Trust preferred securities
Accrued interest payable
Derivative

December 31,

2011

Carrying 
Amount

Fair Value

2010

Carrying 
Amount

Fair Value

(In Thousands)

$       

242,933
293,809
15,209
3,501
17,859
1,808,712
8,192
40,390
626

$       

242,933
293,809
15,999
3,501
17,859
1,811,612
8,192
40,390
626

$       

231,978
276,959
5,234
3,510
7,875
1,376,741
6,990
-
918

$       

231,978
276,959
4,963
3,510
7,875
1,388,154
6,990
-
918

$    

2,143,887
4,954
30,514
945
617

$    

2,150,308
5,377
27,402
945
617

$    

1,758,716
24,937
30,420
898
803

$    

1,761,906
25,717
27,989
898
803

NOTE 24. 

PARENT COMPANY FINANCIAL INFORMATION 

The  following  information  presents  the  condensed  balance  sheet  of  ServisFirst 
Bancshares, Inc. as of December 31, 2011 and 2010 and the condensed statements of 
income and cash flows for the years ended December 31, 2011, 2010 and 2009. 

113 

         
         
         
         
           
           
             
             
             
             
             
             
           
           
             
             
      
      
      
      
             
             
             
             
           
           
                     
                    
                
                
                
                
             
             
           
           
           
           
           
           
                
                
                
                
                
                
                
                
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 24. 

PARENT COMPANY FINANCIAL INFORMATION (Continued) 

BALANCE SHEETS DECEMBER 31, 2011 AND 2010
(In Thousands)

ASSETS
Cash & due from banks
Investment in subsidiary

Other assets

Total assets

LIABILITIES AND STOCKHOLDERS' EQUITY
Liabilities:
Borrowings
Other liabilities
  Total liabilities
Stockholders' equity:
Preferred stock, Series A Senior Non-Cumulative Perpetual, par value $.001
(liquidation preference $1,000), net of discount; 40,000 shares authorized,
40,000 shares issued and outstanding at December 31, 2011 and no shares
authorized, issued and outstanding at December 31, 2010

Common stock, par value $.001 per share; 15,000,000 shares authorized;
5,932,182 shares issued and outstanding at December 31, 2011 and
5,527,482 shares issued and outstanding at December 31, 2010

Paid in capital
Retained earnings
Accumulated other comprehensive income

Total stockholders' equity

Total liabilites and stockholders' equity

2011

2010

$         

2,908
223,753

$              

51
146,954

293
226,954

$     

660
147,665

$     

$       

30,514
148
30,662

$       

30,420
145
30,565

39,958

-

6
87,805
61,581
6,942
196,292
226,954

$     

6
75,914
38,343
2,837
117,100
147,665

$     

STATEMENTS OF INCOME
(In Thousands)

Income:
Dividends received from subsidiary
Other income

Total income

Expense:
Interest on borrowings
Other operating expenses

Total expenses

Loss before income tax benefit & equity in
undistributed earnings of subsidiary

Income tax benefit
Loss before equity in undistributed earnings
       earnings of subsidiary
Equity in undistributed earnings of subsidiary
Net income

Dividends on preferred stock

Net income available to common stockholders

2011

2010

2009

$            

800
43
843

$        

1,230
42
1,272

$           

325
40
365

2,345
291
2,636

(1,793)
(976)

2,236
295
2,531

(1,259)
(924)

1,401
304
1,705

(1,340)
(614)

(817)
24,255
23,438
200
23,238

$       

(335)
17,713
17,378
-
17,378

$      

(726)
6,604
5,878
-
5,878

$        

114 

       
       
              
              
              
              
         
         
         
                  
                  
                  
         
         
         
         
           
           
       
       
                
               
               
              
          
             
           
          
          
              
             
             
           
          
          
          
        
        
             
           
           
             
           
           
         
        
          
         
        
          
              
                 
                 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE 24. 

PARENT COMPANY FINANCIAL INFORMATION (Continued) 

STATEMENT OF CASH FLOWS
YEARS ENDED DECEMBER 31, 2011, 2010 AND 2009
(In Thousands)

2011

2010

2009

$       

23,438

$      

17,378

$        

5,878

(50)
(24,255)
(867)

(46,200)
(46,200)

-
-
-
39,958
10,166
(200)
49,924
2,857
51
2,908

$         

241
(17,713)
(94)

(15,000)
(15,000)

-
-
15,050
-
-
-
15,050
(44)
95
51

$             

260
(6,604)
(466)

(3,479)
(3,479)

-
-
-
-
3,479
-
3,479
(466)
561
95

$         

$             

OPERATING ACTIVITIES
Net income
Adjustments to reconcile net income to net cash used in
   operating activities:

Other
Equity in undistributed earnings of subsidiary
Net used in operating activities

INVESTMENT ACTIVITIES
Investment in subsidiary
Net cash used in investment activities

FINANCING ACTIVITIES

Proceeds from other borrowings
Repayment of borrowings
Proceeds from issuance of trust preferred securities
Proceeds from issuance of preferred stock
Proceeds from issuance of common stock
Dividends on preferred stock
Net cash provided by financing activities
Increase (decrease) in cash & cash equivalents
Cash & cash equivalents at beginning of year
Cash & cash equivalents at end of year

115 

               
             
             
        
      
        
             
             
           
        
      
        
        
      
        
               
             
                 
               
             
                 
               
        
                 
         
             
                 
         
             
          
             
             
                 
         
        
          
           
             
                
               
             
QUARTERLY FINANCIAL DATA (UNAUDITED) 

The  following  table  sets  forth  certain  unaudited  quarterly  financial  data  derived  from  our 
consolidated financial statements.  Such data is only a summary and should be read in conjunction with 
our historical consolidated financial statements and related notes continued in this annual report on Form 
10-K. 

2011 Quarter Ended
(Dollars in thousands, except per share data)

Interest income
Interest expense
Net interest income
Provision for loan losses
Net income available to common stockholders
Net income per common share, basic
Net income per common share, diluted

March 31
$      
20,961
3,985
16,976
2,231
4,871
0.88
0.77

$          
$          

June 30

$      

22,080
4,032
18,048
1,494
5,845
1.02
0.89

$          
$          

$

September 30 December 31
25,058
$      
3,970
21,088
2,507
6,487
1.10
0.97

23,312
4,093
19,219
2,740
6,035
1.03
0.90

$          
$          

$
$

2010 Quarter Ended
(Dollars in thousands, except per share data)

Interest income
Interest expense
Net interest income
Provision for loan losses
Net income available to common stockholders
Net income per common share, basic
Net income per common share, diluted

March 31
18,502
$      
3,596
14,906
2,538
4,013
0.73
0.69

$          
$          

June 30

$      

18,996
3,688
15,308
2,537
4,021
0.73
0.65

$          
$          

$

September 30 December 31
20,689
$      
4,004
16,685
2,738
4,545
0.82
0.73

19,959
3,972
15,987
2,537
4,799
0.87
0.77

$          
$          

$
$

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON 
ACCOUNTING AND FINANCIAL DISCLOSURE. 

There  were  no  changes  in  or  disagreements  with  accountants  regarding  accounting  and  financial 

disclosure matters during the year ended December 31, 2011. 

ITEM 9A.  CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures 

Our management, under supervision and with the participation of the Chief Executive Officer and 
the  Chief  Financial  Officer,  evaluated  the  effectiveness  of  our  disclosure  controls  and  procedures,  as 
defined under Exchange Act Rule 13a-15(e). Based upon that evaluation of these disclosure controls and 
procedures,  the  Chief  Executive  Officer  and  Chief  Financial  Officer  concluded  that  our  disclosure 
controls and procedures were effective as of December 31, 2011. 

Changes in Internal Control over Financial Reporting

The Chief Executive Officer and Chief Financial Officer have concluded that there were no changes 
in  our  internal  control  over  financial  reporting  identified  in  the  evaluation  of  the  effectiveness  of  our 
disclosure controls and procedures that occurred during the fiscal quarter ended December 31, 2011, that 
have materially affected, or are reasonably likely to materially affect, our internal control over financial 
reporting. 

Management’s Report on Internal Control over Financial Reporting 

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over 
financial reporting, as defined under Exchange Act Rules 13a-15(f) and 14d-14(f). Our internal control 
over financial reporting is designed to provide reasonable assurance regarding the reliability of financial 

116 

 
          
          
          
        
        
        
          
          
          
          
          
          
          
          
          
        
        
        
          
          
          
          
          
          
 
 
reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles. 

As  of  December  31,  2011,  management  assessed  the  effectiveness  of  our  internal  control  over 
financial reporting based on criteria for effective internal control over financial reporting established in 
“Internal  Control  –  Integrated  Framework,”  issued  by  the  Committee  of  Sponsoring  Organizations 
(COSO)  of  the  Treadway  Commission.    Based  on  the  assessment,  management  determined  that  the 
Company maintained effective internal control over financial reporting as of December 31, 2011, based 
on those criteria. 

The  effectiveness  of  the  Company’s  internal  control  over  financial  reporting  as  of  December 31, 
2011,  has  been  audited  by  KPMG  LLP,  an  independent  registered  public  accounting  firm,  as  stated  in 
their report herein — “Report of Independent Registered Public Accounting Firm.”

ITEM 9B.   OTHER INFORMATION. 

At the 2011 Annual Meeting of Stockholders, the board of directors recommended, and 98% of the 
shares represented at the meeting voted in favor of, advisory say-on-pay votes at each annual meeting of 
stockholders.    The  board  of  directors  has  determined  that  it  will  hold  the  say-on-pay  advisory  vote  at 
each annual meeting of stockholders. 

PART III 

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE 
GOVERNANCE. 

  We  respond  to  this  Item  by  incorporating  by  reference  the  material  responsive  to  this  Item  in  our 
definitive proxy statement to be filed with the Securities and Exchange Commission in connection with 
our 2012 Annual Meeting of Shareholders. 

Code of Ethics

Our Board of Directors has adopted a Code of Ethics that applies to all of our employees, officers 
and  directors.  The  Code  of  Ethics  covers  compliance  with  law;  fair  and  honest  dealings  with  us,  with 
competitors and with others; fair and honest disclosure to the public; and procedures for compliance with 
the Code of Ethics.  A copy of the Code of Ethics is included as Exhibit 14 to this Form 10-K. 

Executive Officers of the Registrant  

The business experience of our executive officers who are not also directors is set forth below. 

William Foshee – Mr. Foshee has served as our Executive Vice President, Chief Financial Officer, 
Treasurer and Secretary since 2007 and as Executive Vice President, Chief Financial Officer, Treasurer 
and  Secretary  of  the  Bank  since  2005.    Mr.  Foshee  served  as  the  Chief  Financial  Officer  of  Heritage 
Financial Holding Corporation from 2002 until it was acquired in 2005.  Mr. Foshee is a Certified Public 
Accountant. 

Clarence  C.  Pouncey,  III  –  Mr.  Pouncey  has  served  as  our  Executive  Vice  President  and  Chief 
Operating  Officer  since  2007  and  Executive  Vice  President  and  Chief  Operating  Officer  of  the  Bank 
since  November  2006  and  also  served  as  Chief  Risk  Officer  of  the  Bank  from  March  2006  until 
November 2006.  Prior to joining the Company, Mr. Pouncey was employed by SouthTrust Bank (now 
Wells Fargo Bank) in various capacities from 1978 to 2006, most recently as the Senior Vice President 
and Regional Manager of Real Estate Financial Services.   

Andrew N.  Kattos –  Mr. Kattos  has  served  as  Executive  Vice President  and Huntsville  President 
and Chief Executive Officer of the Bank since April 2006.  Prior to joining the Company, Mr. Kattos was 
employed  by  First  Commercial  Bank  for  14  years,  most  recently  as  an  Executive  Vice  President  and 
Senior Lender in the Commercial Lending Department.  Mr. Kattos also serves on the advisory council 
of the University of Alabama in Huntsville School of Business. 

117 

 
 
 
G. Carlton Barker – Mr. Barker has served as Executive Vice President and Montgomery President 
and  Chief  Executive  Officer  of  the  Bank  since  February  1,  2007.    Prior  to  joining  the  Company,  Mr. 
Barker was employed by Regions Bank for 19 years in various capacities, most recently as the Regional 
President  for  the  Southeast  Alabama  Region.    Mr.  Barker  serves  on  the  Huntingdon  College  Board  of 
Trustee.

Ronald A. DeVane – Mr. DeVane has served as Executive Vice President and Dothan President and 
Chief Executive Officer of the Bank since August 2008.  Prior to joining the Company, Mr. DeVane held 
various positions with Wachovia Bank and SouthTrust Bank until his retirement in 2006, including CEO 
for  the  Wachovia  Midsouth  Region,  which  encompassed  Alabama,  Tennessee,  Mississippi  and  the 
Florida  panhandle,  from  September  2004  until  2006,  CEO  of  the  Community  Bank  Division  of 
SouthTrust  from  January  2004  until  September  2004,  and  CEO  for  SouthTrust  Bank  of  Atlanta  and 
North Georgia from July 2002 until December 2003.  Mr. DeVane is a Trustee at Samford University, a 
member of the Troy University Foundation Board, a Trustee of the Southeast Alabama Medical Center 
Foundation Board, and a Board Member of the National Peanut Festival Association. 

Rex D. McKinney – Mr. McKinney has served as Executive Vice President and Pensacola President 
and  Chief  Executive  Officer  of  the  Bank  since  January  2011.    Prior  to  joining  the  Company,  Mr. 
McKinney held several leadership positions at First American Bank/Coastal Bank and Trust (owned by 
Synovus Financial Corporation) starting in 1997.  Mr. McKinney is on the Membership Committee and a 
Past  Board  Member  of  the  Rotary  Club  of  Pensacola.    He  is  Past  President  of  the  Pensacola  Sports 
Association, Board Member and Finance Committee Member for the United Way of Escambia County, 
Finance Committee Member for Christ Episcopal Church, Finance Committee Member for the Pensacola 
Country Club, Member of the Irish Politicians Club, and Board Member of the Order of Tristan. 

ITEM 11. EXECUTIVE COMPENSATION. 

  We  respond  to  this  Item  by  incorporating  by  reference  the  material  responsive  to  this  Item  in  our 
definitive proxy statement to be filed with the Securities and Exchange Commission in connection with 
our 2012 Annual Meeting of Stockholders. 

ITEM 12.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND 
MANAGEMENT AND RELATED STOCKHOLDER MATTERS. 

  We  respond  to  this  Item  by  incorporating  by  reference  the  material  responsive  to  this  Item  in  our 
definitive proxy statement to be filed with the Securities and Exchange Commission in connection with 
our 2012 Annual Meeting of Stockholders. 

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND 
DIRECTOR INDEPENDENCE. 

  We  respond  to  this  Item  by  incorporating  by  reference  the  material  responsive  to  this  Item  in  our 
definitive proxy statement to be filed with the Securities and Exchange Commission in connection with 
our 2012 Annual Meeting of Stockholders. 

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES. 

  We  respond  to  this  Item  by  incorporating  by  reference  the  material  responsive  to  this  Item  in  our 
definitive proxy statement to be filed with the Securities and Exchange Commission in connection with 
our 2012 Annual Meeting of Stockholders. 

118 

 
 
PART IV 

ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES. 

(a)  

The following financial statements are filed as a part of this registration statement:  

Report of Independent Registered Public Accounting Firm on  

  Consolidated Financial Statements 

Report of Independent Registered Public Accounting Firm on 
          Consolidated Financial Statements 
Report of Management on Internal Control over Financial Reporting 
Report of Independent Registered Public Accounting Firm on  

   Internal Control over Financial Reporting 

Consolidated Balance Sheets at December 31, 2011 and 2010 
Consolidated Statements of Income for the Years Ended December 31,   

   2011, 2010 and 2009 

Consolidated Statements of Comprehensive Income for the Years Ended  

   December 31, 2011, 2010 and 2009 

Consolidated Statements of Stockholders’ Equity for Years Ended 
           December 31, 2011, 2010 and 2009 
Consolidated Statements of Cash Flows for the Years Ended 
           December 31, 2011, 2010 and 2009 
Notes to Consolidated Financial Statements 

Page 

62 

63 
64 

65 
66 

67 

68 

69 

70 
72 

(b)

The following exhibits are furnished with this registration statement.  

EXHIBIT NO. 

NAME OF EXHIBIT 

2.1 

3.1 

3.2 

3.3 

4.1 

4.2 

4.3 

4.4 

4.5 

4.6 

4.7 

Plan of Reorganization and Agreement of Merger dated August 29, 2007 (1) 

Certificate of Incorporation (1) 

Certificate of Amendment to Certificate of Incorporation (1) 

Bylaws (1) 

Form of Common Stock Certificate (1) 

Certain provisions from the Certificate of Incorporation (1) 

Revised Form of Common Stock Certificate (2) 

Amended and Restated Trust Agreement of ServisFirst Capital Trust I dated September 2, 2008 
(3) 

Indenture dated September 2, 2008 (3) 

Guarantee Agreement dated September 2, 2008 (3) 

Form of  Common Stock Purchase Warrant dated September 2, 2008 (3) 

119 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.8 

4.9 

4.10 

4.11 

4.12 

4.13 

4.14 

10.1 

10.2 

10.3 

10.4 

10.5 

10.6 

11 

14 

21 

23.1 

23.2 

24 

31.1 

31.2 

32.1 

32.2 

ServisFirst Bank 8.5% Subordinated Note due June 1, 2016 (6) 

Warrant to Purchase Shares of Common Stock dated June 23, 2009 (6) 

Amended and Restated Trust Agreement of ServisFirst Capital Trust II, dated March 15, 2010 (7) 

Indenture, dated March 15, 2010, by and between ServisFirst Bancshares, Inc. and Wilmington 
Trust Company (7) 

Preferred Securities Guaranty Agreement, dated March 15, 2010, by and between ServisFirst 
Bancshares, Inc. and Wilmington Trust Company (7) 

Small Business Fund – Securities Purchase Agreement dated June 21, 2011 between the 
Secretary of the Treasury and ServisFirst Bancshares, Inc. (8) 

Certificate of Designation of Senior Non-cumulative Perpetual Preferred Stock, Series A of 
ServisFirst Bancshares, Inc. (8) 

2005 Amended and Restated Stock Incentive Plan  (1)* 

Change in Control Agreement with William M. Foshee dated May 20, 2005 (1)* 

Change in Control Agreement with Clarence C. Pouncey III dated June 6, 2006 (1)* 

Employment Agreement of Andrew N. Kattos dated April 27, 2006 (1)* 

Employment Agreement of G. Carlton Barker dated February 1, 2007 (1)* 

2009 Stock Incentive Plan (4)* 

Statement Regarding Computation of Earnings Per Share is included herein at Note 21 to the 
Financial Statements in Item 8. 

Code of Ethics for Principal Financial Officers (5) 

List of Subsidiaries 

Consent of KPMG LLP 

Consent of Mauldin & Jenkins 

Power of Attorney 

Certification of Chief Executive Officer pursuant to Rule 13a-14(a) 

Certification of Chief Financial Officer pursuant to Rule 13a-14(a) 

Certification of Chief Executive Officer pursuant to 18 U.S.C Section 1350 

Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350 

120 

 
 
 
 
 
 
 
 
 
 
 
 
 
(1) Previously filed as an exhibit to ServisFirst Bancshares, Inc.’s Registration Statement on Form 10, as 
filed  with  the  Securities  and  Exchange  Commission  on  March  28,  2008,  and  incorporated  herein  by 
reference. 

(2)  Previously  filed  as  an  exhibit  to  ServisFirst  Bancshares, Inc.’s  Current  Report  on  Form 8-K  dated 
September 15, 2008, and incorporated herein by reference. 

(3)  Previously  filed  as  an  exhibit  to  ServisFirst  Bancshares, Inc.’s  Current  Report  on  Form 8-K  dated 
September 2, 2008, and incorporated herein by reference. 

(4)  Previously  filed  as  Appendix  A  to  ServisFirst  Bancshares,  Inc.’s  definitive  Proxy  Statement  on 
Schedule 14A relating to the 2009 Annual Meeting of Stockholders and incorporated herein by reference. 

(5) Previously filed as an exhibit to ServisFirst Bancshares, Inc.’s Annual Report on Form 10-K for the 
fiscal year ended December 31, 2008, and incorporated herein by reference. 

(6) Previously filed as an exhibit to ServisFirst Bancshares, Inc.’s Annual Report on Form 10-K for the 
fiscal year ended December 31, 2009, and incorporated herein by reference. 

(7)  Previously  filed  as  an  exhibit  to  ServisFirst  Bancshares, Inc.’s  Current  Report  on  Form 8-K  dated 
March 15, 2010, and incorporated herein by reference. 

(8) Previously filed as an exhibit to ServisFirst Bancshares, Inc.’s current report on Form 8-K dated June 
21, 2011, and incorporated herein by reference. 

* Management contract or compensatory plan arrangements. 

121 

SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the 
Registrant  has  duly  caused  this  report  to  be  signed  on  its  behalf  by  the  undersigned,  thereunto  duly 
authorized. 

SERVISFIRST BANCSHARES, INC. 

By:         /s/Thomas A. Broughton, III 

Thomas A. Broughton, III 
President and Chief Executive 

Officer     

Dated: March 7, 2012 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed 
below  by  the  following  persons  on  behalf  of  the  Registrant  and  in  the  capacities  and  on  the  date 
indicated.

Signature 

Title 

/s/Thomas A. Broughton, III 
Thomas A. Broughton, III 

/s/ William M. Foshee 
William M. Foshee 

* 
Stanley M. Brock 

* 
Michael D. Fuller 

* 
James J. Filler   

* 
Joseph R. Cashio 

* 
Hatton C. V. Smith 

Date 

March 7, 2012 

March 7, 2012 

President, Chief Executive  
Officer and Director (Principal 
Executive Officer) 

Executive Vice President    
and Chief Financial Officer  
(Principal Financial Officer and 
Principal Accounting Officer) 

Chairman of the Board 

March 7, 2012 

Director  

Director  

Director  

Director  

March 7, 2012 

March 7, 2012 

March 7, 2012 

March 7, 2012 

_________________ 
*The undersigned, acting pursuant to a Power of Attorney, has signed this Annual Report on Form 10-K for and on behalf of  
the  persons  indicated  above  as  such  persons’  true  and  lawful  attorney-in-fact  and  in  their  names,  places  and  stated,  in  the 
capacities indicated above ad on the date indicated below. 

/s/ William M. Foshee 
William M. Foshee 
Attorney-in-Fact 

122 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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cshares, Inc
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