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ServisFirst Bancshares

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FY2014 Annual Report · ServisFirst Bancshares
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SERVISFIRST BANCSHARES, INC. 
850 Shades Creek Parkway, Suite 200  
Birmingham, Alabama 35209 

Dear Fellow Stockholder: 

You  are  cordially  invited  to  attend  the  Annual  Meeting  of  Stockholders  of  ServisFirst 
Bancshares, Inc.  Our Annual Meeting will be held at the Vestavia Country Club, 400 Beaumont 
Drive, Birmingham, Alabama 35216 on Thursday, April 30, 2015, at 5:00 p.m., Central Daylight 
Time. We will have a cocktail hour after the meeting. 

The enclosed proxy materials describe the formal business to be transacted at the Annual 
Meeting, which includes a report on our operations. Many of our directors and officers will be 
present  to  answer  any  questions  that  you  and  other  stockholders  may  have.  Included  in  the 
materials is our Annual Report to Stockholders, which contains detailed information concerning 
our activities and operating performance including our Annual Report on Form 10-K for the year 
ended December 31, 2014. 

The  business  to  be  conducted  at  the  Annual  Meeting  consists  of  (1)  the  election  of  six 
directors;  (2)  the  ratification  of  the  appointment  of  Dixon  Hughes  Goodman,  LLP  as  our 
independent  registered  public  accounting  firm  for  the  year  ending  December  31,  2015;  (3)  an 
advisory  vote  on  executive  compensation;  and  (4)  such  other  business  as  may  properly  come 
before the Annual Meeting. Our board of directors unanimously recommends a vote “FOR” the 
election  of  the  director  nominees;  “FOR”  the  ratification  of  the  appointment  of  Dixon  Hughes 
Goodman,  LLP  as  our  independent  registered  public  accounting  firm  for  the  year  ending 
December  31,  2015;  and  “FOR”  the  “Say  on  Pay”  advisory  vote  approving  our  executive 
compensation. 

You may vote  your shares by returning  your Proxy Card in the enclosed prepaid return 
envelope, by submitting voting instructions by telephone or by Internet, or by voting in person at 
the Annual Meeting. Instructions regarding the methods of voting are contained in the enclosed 
Proxy Statement and on the accompanying Proxy Card. 

On behalf of our board  of directors, we  request  that  you vote  your shares now,  even if 
you  currently  plan  to  attend  the  Annual  Meeting.  This  will  not  prevent  you  from  voting  in 
person, but will assure that your vote is counted. Your vote is important. 

Sincerely, 

Birmingham, Alabama 
March 13, 2015 

Thomas A. Broughton III 
Director, President and Chief Executive Officer 

 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS 

NOTICE OF 2015 ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON 
APRIL 30, 2015 .............................................................................................................................. 1 
ABOUT THE ANNUAL MEETING .............................................................................................. 3 
PROPOSAL 1: ELECTION OF DIRECTORS ............................................................................... 8 
THE ROLE OF THE BOARD OF DIRECTORS ......................................................................... 10 
COMMITTEES OF THE BOARD OF DIRECTORS .................................................................. 11 
INDEPENDENCE OF THE BOARD OF DIRECTORS .............................................................. 14 
COMMUNICATIONS WITH DIRECTORS ............................................................................... 14 
CORPORATE GOVERNANCE GUIDELINES .......................................................................... 15 
CODE OF BUSINESS CONDUCT .............................................................................................. 16 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION ............ 16 
DIRECTOR COMPENSATION .................................................................................................. 16 
MEETINGS OF THE BOARD OF DIRECTORS ........................................................................ 16 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS .......................................... 17 
SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE .......................... 17 
COMPENSATION DISCUSSION AND ANALYSIS ................................................................. 18 
REPORT OF THE COMPENSATION COMMITTEE ................................................................ 25 
EXECUTIVE COMPENSATION ................................................................................................ 26 

EMPLOYMENT CONTRACTS AND TERMINATION OF EMPLOYMENT 
ARRANGEMENTS AND POTENTIAL PAYMENTS UPON TERMINATION OR 
CHANGE IN CONTROL ............................................................................................................. 29 

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 
MANAGEMENT .......................................................................................................................... 32 
PROPOSAL 2:  RATIFICATION OF DIXON HUGHES GOODMAN, LLP AS OUR 
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE YEAR 
ENDING DECEMBER 31, 2015 .................................................................................................. 34 
REPORT OF THE AUDIT COMMITTEE ................................................................................... 36 
PROPOSAL 3:  ADVISORY VOTE ON EXECUTIVE COMPENSATION............................... 37 
STOCKHOLDER PROPOSALS .................................................................................................. 38 
GENERAL INFORMATION ....................................................................................................... 39 

 
 
 
 
 
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SERVISFIRST BANCSHARES, INC. 

850 Shades Creek Parkway, Suite 200  
Birmingham, Alabama 35209 

NOTICE OF 2015 ANNUAL MEETING OF STOCKHOLDERS 
TO BE HELD ON APRIL 30, 2015 

To Our Stockholders: 

Notice  is  hereby  given  that  our  Annual  Meeting  of  Stockholders  will  be  held  at  the 
Vestavia Country Club, 400 Beaumont Drive, Birmingham, Alabama 35216 on Thursday, April 
30, 2015, at 5:00 p.m., Central Daylight Time, for the following purposes: 

1. 

to  elect  six  nominees  to  serve  on  our  board  of  directors  until  the  next  Annual 
Meeting of Stockholders and until their successors are duly elected and qualified, as set forth in 
the accompanying Proxy Statement; 

2. 

to  ratify  the  appointment  of  Dixon  Hughes  Goodman,  LLP  as  our  independent 

registered public accounting firm for the year ending December 31, 2015; 

3. 

4. 

to conduct a “Say on Pay” advisory vote on our executive compensation; and 

to transact such other business as may properly come before the Annual Meeting 

or any postponement or adjournment thereof.  

Our board of directors recommends a vote FOR each of the proposals listed above.  Our 
board  of  directors  is  not  aware  of  any  other  business  to  come  before  the  Annual  Meeting. 
Directions to the Annual Meeting location at the Vestavia Country Club, 400 Beaumont Drive, 
Birmingham, 
at 
35216, 
servisfirstbancshares.investorroom.com/shareholder-meeting-materials. 

Alabama 

website 

posted 

our 

are 

on 

Stockholders of record as of the close of business on March 9, 2015 are entitled to notice 

of, and to vote their shares in person or by proxy at, the Annual Meeting. 

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY 

MATERIALS FOR THE STOCKHOLDER MEETING TO BE HELD APRIL 30, 2015: 

Our Proxy Statement, form of Proxy Card and 2014 Annual Report on Form 10-K are 

available at: servisfirstbancshares.investorroom.com/shareholder-meeting-materials 

1 

 
 
 
 
 
 
YOUR VOTE IS IMPORTANT 

IT  IS  IMPORTANT  THAT  YOU  SUBMIT  VOTING  INSTRUCTIONS  BY 
TELEPHONE  OR  BY  INTERNET,  OR  BY  RETURNING  YOUR  PROXY  CARD. 
THEREFORE,  WHETHER  OR  NOT  YOU  EXPECT  TO  ATTEND  THE  ANNUAL 
MEETING IN PERSON, PLEASE SUBMIT VOTING INSTRUCTIONS OR SIGN, DATE 
AND  RETURN  THE  ENCLOSED  PROXY  CARD  AS  SOON  AS  POSSIBLE  IN  THE 
ENCLOSED PRE-PAID RETURN ENVELOPE. STOCKHOLDERS OF RECORD WHO 
SUBMIT  VOTING  INSTRUCTIONS  OR  EXECUTE  A  PROXY  CARD  MAY 
NEVERTHELESS ATTEND THE ANNUAL MEETING, REVOKE THEIR PROXY AND 
VOTE THEIR SHARES IN PERSON. 

By Order of the Board of Directors, 

Birmingham, Alabama 
March 13, 2015 

Secretary and Chief Financial Officer 

2 

 
 
 
 
 
2015 ANNUAL MEETING OF STOCKHOLDERS 
OF 
SERVISFIRST BANCSHARES, INC. 

______________________________ 

PROXY STATEMENT 
______________________________ 

Our board of directors solicits the accompanying proxy for use at our Annual Meeting of 
Stockholders to be held on Thursday, April 30, 2015, at 5:00 p.m., Central Daylight Time, at the 
Vestavia  Country  Club,  400  Beaumont  Drive,  Birmingham,  Alabama  35216.  The  Notice  of 
Annual  Meeting  of  Stockholders,  this  Proxy  Statement  and  the  accompanying  Proxy  Card  are 
being  mailed  on  or  about  March  17,  2015  to  our  stockholders  of  record  as  of  the  close  of 
business on March 9, 2015, the record date for the Annual Meeting. 

Our  corporate  headquarters  is  located  at  850  Shades  Creek  Parkway,  Suite  200, 

Birmingham, Alabama 35209 and our toll free telephone number is (866) 317-0810. 

Throughout this Proxy Statement, unless the context indicates otherwise, when we use the 
terms “the Company”,  “we”,  “our” or “us”, we are referring to ServisFirst Bancshares, Inc. 
and its wholly-owned subsidiary, ServisFirst Bank (the “Bank”). When we use the term “Annual 
Meeting”, we intend to include both the Annual Meeting to be held on the date and at the time 
and place identified above and any adjournment or postponement of such Annual Meeting. 

ABOUT THE ANNUAL MEETING 

What are the purposes of the Annual Meeting? 

At  the  Annual  Meeting,  stockholders  will  vote  on:  (1)  the  election  of  six  directors,  as 
more fully described in Proposal 1 below; (2) the ratification of Dixon Hughes Goodman, LLP as 
our independent public accounting firm for the year ending December 31, 2015; (3) an advisory 
vote on our executive compensation;  and (4) such other business as may properly come before 
the  Annual  Meeting.  Our  board  of  directors  is  not  aware  of  any  matters  that  will  be  brought 
before the Annual Meeting, other than procedural matters, that are not listed above. However, if 
any other matters properly come before the Annual Meeting, the individuals named on the Proxy 
Card, or their substitutes, will be authorized to vote on those matters in their own judgment. 

Who is entitled to vote? 

Stockholders of record at the close of business on March 9, 2015, the record date for the 
Annual  Meeting,  are  entitled  to  receive  notice  of  the  Annual  Meeting  and  to  vote  shares  of 
common  stock  held  as  of  the  record  date  at  the  Annual  Meeting.  As  of  the  record  date, 
25,483,110 shares of our common stock were outstanding and entitled to vote. Each outstanding 
share of common stock entitles its holder to cast one vote on each matter to be voted upon. There 
are no cumulative voting rights. 

If  you did not receive  an individual copy of this  year’s Proxy Statement  or our Annual 

3 

 
Report, we will send a copy to  you if  you send a written request to our Secretary, William M. 
Foshee,  850  Shades  Creek  Parkway,  Suite  200,  Birmingham,  Alabama  35209,  telephone  (205) 
949-0307. 

What is a proxy? 

It is  your legal designation of another person to vote the stock you own. The person  so 
designated is called a proxy. If you designate someone as your proxy in a written document, that 
document is called a proxy or a Proxy Card. We have designated Thomas A. Broughton III and 
William  M.  Foshee  (the  “Management  Proxies”)  as  proxies  for  the  2015  Annual  Meeting  of 
Stockholders. 

What  is  the  difference  between  holding  shares  as  a  stockholder  of  record  and  as  a 
beneficial owner? 

If  you hold  your shares  of common stock in  your own name as a holder of record with 
our  transfer  agent,  Computershare,  you  are  a  “stockholder  of  record.”    The  Notice  of  Annual 
Meeting,  Proxy  Statement  and  Proxy  Card  have  been  mailed  directly  to  you  by  ServisFirst 
Bancshares, Inc. 

If you hold your shares of common stock through a broker, bank or other nominee (held 
in “street name”), you are a beneficial owner.  This Notice of Annual Meeting, Proxy Statement 
and Proxy Card have been forwarded to you by your broker, bank or other holder of record, and 
may  include  additional  instructions  on  how  to  vote  your  shares  of  common  stock.   As  the 
beneficial owner, you have the right to direct your broker, bank or other holder of record how to 
vote  your  shares  by  following  the  voting  instructions  on  the  Proxy  Card  or  by  following  the 
broker’s instructions for voting by telephone or on the Internet. 

What constitutes a quorum? 

The presence at the Annual Meeting, in person or by proxy, of the holders of a majority 
of the shares entitled to  vote at the Annual Meeting will constitute a quorum. As of the record 
date,  25,483,110  shares  of  our  common  stock,  $0.001  par  value  per  share,  held  by  916 
stockholders of record, were issued and outstanding. Proxies received but marked as abstentions 
will be included in the calculation of the number of shares considered to be present at the Annual 
Meeting. 

What vote is required to approve each item? 

Directors  are  elected  by  a  plurality  of  the  votes  cast.  A  “plurality  vote”  means  that  the 
winning candidate only  needs to  get more votes  than a competing candidate.  If  a director runs 
unopposed,  he  or  she  only  needs  one  vote  to  be  elected.  Any  other  matter  that  may  properly 
come before the Annual Meeting must be approved by the affirmative vote of a majority of the 
shares entitled to vote that are present or represented by proxy at the Annual Meeting. 

What is the effect of an “abstain” vote or a “broker non-vote” on the proposals? 

Under the General Corporation Law of the  State of Delaware (referred to as “Delaware 

4 

 
law”  in  this  Proxy  Statement),  an  abstention  from  voting  on  any  proposal  will  have  the  same 
legal effect as an “against” vote, except election of directors, where an abstention has no effect 
under plurality voting. 

A “broker non-vote” occurs if  your shares are not registered in  your name (that is,  you 
hold  your  shares  in  “street  name”)  and  you  do  not  provide  the  record  holder  of  your  shares 
(usually a bank, broker or other nominee) with voting instructions on any  matter as to which a 
broker may not vote without instructions from you, but the broker nevertheless provides a proxy 
for  your  shares.  Shares  as  to  which  a  “broker  non-vote”  occurs  are  considered  present  for 
purposes  of  determining  whether  a  quorum  exists,  but  are  not  considered  votes  cast  or  shares 
entitled to vote with respect to a voting matter. The election of directors and the advisory vote on 
executive compensation are not matters on which a broker may vote without  your instructions. 
However,  the  ratification  of  the  appointment  of  Dixon  Hughes  Goodman,  LLP  as  our 
independent  registered  public  accounting  firm  is  a  routine  matter,  and  brokers  who  do  not 
receive instructions from you on how to vote on that matter generally may vote on that matter in 
their discretion. 

How do I vote by proxy? 

On  or  about  March  17,  2015,  we  mailed  the  Notice  of  Annual  Meeting,  this  Proxy 
Statement,  the  accompanying  Proxy  Card  and  our  Annual  Report  to  Stockholders  for  the  year 
ended December 31, 2014 to all stockholders of record as of the record date. 

Stockholders of record may vote by following the instructions listed on your Proxy Card 
to vote by telephone or on the Internet, or by signing, dating and mailing the Proxy Card in the 
postage-paid envelope. Of course, you also may attend the Annual Meeting and vote your shares 
in person. 

Beneficial  owners  will  receive  instructions  from  your  broker,  bank  or  other  holder  of 
record  on  how  to  vote  your  shares.  If  you  want  to  vote  your  shares  in  person  at  the  Annual 
Meeting, you must obtain a legal proxy from your broker, bank or other holder of record, bring it 
to the Annual Meeting and submit it with your vote. 

Can I change my vote after I return my Proxy Card? 

Yes. You can change or revoke your proxy at any time before the Annual Meeting by (i) 
notifying our Secretary,  William M. Foshee, in  writing, (ii) submitting new voting instructions 
by telephone or on the Internet, or (iii) sending another executed Proxy Card dated later than the 
first  Proxy  Card.  Attendance  at  the  Annual  Meeting  will  not  revoke  any  proxy  you  have 
previously  granted  unless  you  specifically  so  request.  For  shares  you  own  beneficially,  but  of 
which  you  are  not  the  record  holder,  you  may  accomplish  this  by  submitting  new  voting 
instructions to your broker or nominee. 

Can I vote in person at the Annual Meeting instead of voting by proxy? 

Yes. Both stockholders of record and beneficial owners may vote their shares in person at 
the  Annual  Meeting,  although  beneficial  owners  will  need  to  obtain  a  legal  proxy  from  their 
broker,  bank  or  other  holder  of  record  and  submit  such  proxy  with  their  ballot  if  they  wish  to 

5 

 
vote  in  person  at  the  Annual  Meeting.    However,  we  encourage  you  to  submit  your  voting 
instructions prior to the Annual Meeting to ensure that your shares are represented and voted. If 
you  attend  the  Annual  Meeting  in  person,  you  may  then  vote  in  person  even  though  you 
submitted your vote by telephone or by Internet, or returned your Proxy Card. 

What are the Board’s recommendations? 

Our board of directors unanimously recommends that stockholders vote in favor of: (1) 
the election of the six nominees for the board of directors, as more fully described in Proposal 1 
below; (2) the ratification of Dixon Hughes Goodman, LLP as our independent registered public 
accounting firm for 2015, as more fully described in Proposal 2 below; and (3) an advisory vote 
approving our executive compensation, as more fully described in Proposal 3 below. 

If  you  timely  submit  voting  instructions  by  telephone  or  by  Internet,  or  if  your  Proxy 
Card is properly executed and received in time for voting, and not revoked, your shares will be 
voted in accordance with your instructions. In the absence of any instructions or directions to the 
contrary  on  any  proposal  on  a  Proxy  Card,  the  Management  Proxies  will  vote  all  shares  of 
common stock for which such Proxy Cards have been received in favor of the approval of the 
above proposals for which no instructions were indicated. 

Our board of directors does not know of any matters other than the above proposals that 
may be brought before the Annual Meeting. If any other matters should come before the Annual 
Meeting,  the  Management  Proxies  will  have  discretionary  authority  to  vote  all  proxies  not 
marked to the contrary with respect to such matters in accordance with their best judgment. 

In  particular,  the  Management  Proxies  will  have  discretionary  authority  to  vote  with 
respect to the following matters that may come before the Annual Meeting: (i) approval of the 
minutes  of  the  prior  meeting  if  such  approval  does  not  amount  to  ratification  of  the  action  or 
actions  taken  at  that  meeting;  (ii)  any  proposal  omitted  from  the  Proxy  Statement  and  form  of 
proxy  pursuant  to  Rules  14a-8  and  14a-9  under  the  Securities  Exchange  Act  of  1934  (the 
“Exchange Act”); and (iii) matters incident to the conduct of the Annual Meeting. In connection 
with such matters, the Management Proxies will vote in accordance with their best judgment. 

Who pays for this proxy solicitation? 

We  do.  We  will  pay  all  costs  in  connection  with  the  meeting,  including  the  cost  of 
preparing,  assembling  and  mailing  the  Notice  of  the  Annual  Meeting,  Proxy  Statement,  Proxy 
Card and our Annual Report to Stockholders for the year ended December 31, 2014, as well as 
handling  and  tabulating  the  proxies  returned.  In  addition  to  the  use  of  mail,  proxies  may  be 
solicited  by  directors,  officers  and  regular  employees  of  the  Company,  without  additional 
compensation, in person or by other electronic means. We will reimburse brokerage houses and 
other  nominees  for  their  expenses  in  forwarding  proxy  materials  to  beneficial  owners  of  our 
common stock. 

Who can help answer your questions? 

If  you have questions about the Annual Meeting or would like additional copies of this 
Proxy  Statement,  you  should  contact  our  Secretary,  William  M.  Foshee,  850  Shades  Creek 

6 

 
Parkway, Suite 200, Birmingham, Alabama 35209, telephone (205) 949-0307. 

Annual Report on Form 10-K 

On  written  request,  we  will  provide,  without  charge,  a  copy  of  our  Annual  Report  on 
Form 10-K for the year ended December 31, 2014 (including a list briefly describing the exhibits 
thereto),  as  filed  with  the  SEC  (including  any  amendments  filed  with  the  SEC),  to  any  record 
holder or beneficial owner of our common stock as of the close of business on  March 9, 2015, 
the record date, or to any person who subsequently becomes such a record holder or beneficial 
owner.  Requests  should  be  directed  to  the  attention  of  our  Secretary  at  the  address  set  forth 
above. 

7 

 
PROPOSAL 1: 
ELECTION OF DIRECTORS 

Under  our  Bylaws,  our  board  of  directors  consists  of  six  directors  unless  a  different 
number is fixed from time to time by resolution passed by a majority of our board of directors, 
which is the only means of fixing a different number. Six directors will be elected at the Annual 
Meeting to hold office until our 2016 Annual Meeting of Stockholders and until their successors 
are elected and have qualified. 

Our  board  has  nominated  the  persons  named  below,  all  of  whom  currently  serve  as 
directors,  for  election  as  directors  at  the  2015  Annual  Meeting.  Each  of  those  nominees  has 
consented  to  serve  as  a  director,  if  re-elected.  Unless  otherwise  instructed,  the  Management 
Proxies intend to vote the proxies received by them for the election of all six of these nominees. 
If  any  nominee  identified  below  becomes  unable  to  serve  as  a  director  before  the  Annual 
Meeting, the Management Proxies will vote the  proxies received by them for the election of a 
substitute nominee selected by our board of directors. 

Vote Required and Recommendation of the Board of Directors 

The six nominees receiving the most votes cast in the election of directors by holders of 
shares  of  common  stock  present  or  represented  by  proxy  and  entitled  to  vote  at  the  Annual 
Meeting  will  be  elected  to  serve  as  directors  of  the  Company  for  the  next  year.  As  a  result, 
although shares as to which the  authority to vote is withheld will be counted, such “withhold” 
votes will have no effect on the outcome of the election of directors. 

THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  A  VOTE  “FOR” 
THE ELECTION OF EACH OF THE NOMINEES NAMED BELOW. 

Information regarding directors and director nominees and their ages as of the record date 

is as follows: 

ServisFirst Bancshares. Inc. 

ServisFirst Bank 

Director 
Since 
2007  President, Chief Executive 
Officer and Director 

Position 

Director 
Since 
2005 

2007  Chairman of the Board and 

2005 

Position 
President, Chief 
Executive Officer and 
Director 
Chairman of the 
Board and Director 

Name 
Thomas A. Broughton III 

Age 
59 

Stanley M. Brock 

Michael D. Fuller 
James J. Filler 
J. Richard Cashio 
Hatton C. V. Smith 

64 

61 
71 
57 
64 

Director 
2007  Director 
2007  Director 
2007  Director 
2007  Director 

2005  Director 
2005  Director 
2005  Director 
2005  Director 

The following summarizes the business experience and background of each of our nominees. 

Thomas  A.  Broughton  III  —  Mr.  Broughton  has  served  as  our  President  and  Chief 

8 

 
 
 
 
 
Executive  Officer  and  a  director  since  2007  and  as  President,  Chief  Executive  Officer  and  a 
director of the Bank since its inception in May 2005. Mr. Broughton has spent the entirety of his 
30-year banking career in the Birmingham area. In 1985, Mr. Broughton was named President of 
the  de  novo  First  Commercial  Bank.  When  First  Commercial  Bank  was  bought  by  Synovus 
Financial Corp. in 1992, Mr. Broughton continued as President and was named Chief Executive 
Officer  of  First  Commercial  Bank.  In  1998,  he  became  Regional  Chief  Executive  Officer  of 
Synovus  Financial  Corp.,  responsible  for  the  Alabama  and  Florida  markets.  In  2001,  Mr. 
Broughton’s  Synovus  region  shifted,  and  he  became  Regional  Chief  Executive  Officer  for  the 
markets  of  Alabama,  Tennessee  and  parts  of  Georgia.  He  continued  his  work  in  this  position 
until his retirement from Synovus in August 2004. Mr. Broughton’s experience in banking has 
afforded him opportunities to work in many areas of banking and has given him exposure to all 
bank functions. Mr. Broughton served on the Board of Directors of Cavalier Homes,  Inc. from 
1986 until 2009, when the company was sold to a subsidiary of Berkshire Hathaway. We believe 
that  Mr.  Broughton’s  extensive  experience  in  banking  in  Alabama  and  the  Southeast,  and,  in 
particular, his success in building and growing new banks and developing new markets, makes 
him highly qualified to serve as a director. 

Stanley M. Brock — Mr. Brock has served as our Chairman of the Board and a director 
since  2007  and  has  served  as  Chairman  of  the  Board  and  a  director  of  the  Bank  since  its 
inception in May 2005. He has served as President of Brock Investment Company, Ltd., a private 
venture  capital  firm,  since  its  formation  in  1995.  Prior  to  1995,  Mr.  Brock  practiced  corporate 
law for 20  years with one of the largest law  firms  based  in  Birmingham,  Alabama.  Mr.  Brock 
also served as a director of Compass Bancshares, Inc., a publicly traded bank holding company, 
from  1992  to  1995.  We believe  that  Mr.  Brock’s  experience  as  a  corporate  lawyer  and  a  bank 
holding  company  director,  as  well  as  his  history  of  community  involvement  in  our  largest 
market, makes him highly qualified to serve as a director. 

J. Richard Cashio — Mr. Cashio has served as a director of the Company since 2007 and 
as a director of the Bank since its inception in May 2005. Mr. Cashio served as Chief Executive 
Officer  of  TASSCO,  LLC  from  2005  until  January  2014  and  served  as  the  Chief  Executive 
Officer of Tricon Metals & Services, Inc. from 2000 until its sale in October 2008. He served in 
various other positions with Tricon Metals & Services, Inc. prior to 2000. We believe that Mr. 
Cashio’s experience as the chief executive officer of successful industrial enterprises allows him 
to offer our board both the benefit of his business experience and the perspectives of one of our 
target customer groups, making him highly qualified to serve as a director. 

James J. Filler — Mr. Filler has served as a director of the Company since 2007 and as a 
director of the Bank since its inception in May 2005. Mr. Filler has been a private investor since 
his retirement in 2006. Prior to his retirement, Mr. Filler spent 44 years in the metals recycling 
industry with Jefferson Iron & Metal,  Inc. and Jefferson Iron & Metal Brokerage Co., Inc. We 
believe  that  Mr.  Filler’s  extensive  business  experience  and  strong  ties  to  the  Birmingham 
business community offer us valuable strategic insights and make him highly qualified to serve 
as a director. 

Michael D. Fuller — Mr. Fuller has served as a director of the Company since 2007 and 
as a director of the Bank since its inception in May 2005. For over 20 years, Mr. Fuller has been 
a  private  investor  in  real  estate  investments.  Prior  to  that  time,  Mr.  Fuller  played  professional 

9 

 
football for nine years. Mr. Fuller has served as President of Double Oak Water Reclamation, a 
private wastewater collection and treatment facility in Shelby County, Alabama since 1998. We 
believe  that  Mr.  Fuller’s  experience  in  the  real  estate  sector,  which  is  a  major  focus  of  our 
business, as well as his overall business experience and community presence, make him highly 
qualified to serve as a director. 

Hatton C. V. Smith — Mr. Smith has served as a director of the Company since 2007 and 
as  a  director  of  the  Bank  since  its  inception  in  May  2005.  Mr.  Smith  has  served  as  the  Chief 
Executive Officer of Royal Cup Coffee since 1996 and in various other positions with Royal Cup 
Coffee prior to 1996. He is involved in many different charities and served as Chair of the United 
Way  and  President  of  the  Baptist  Health  System.  We  believe  that  Mr.  Smith’s  business 
experience,  his  strong  roots  in  the  greater  Birmingham  business  and  civic  community,  and  his 
high profile and extensive community contacts make him highly qualified to serve as a director. 

THE ROLE OF THE BOARD OF DIRECTORS 

General 

In  accordance  with  our  bylaws  and  Delaware  law,  our  board  of  directors  oversees  the 
management  of  the  business  and  affairs  of  the  Company.  The  members  of  our  board  also  are 
members  of  the  board  of  directors  of  the  Bank,  which  accounts  for  substantially  all  of  the 
Company’s consolidated operating results. The members of our board keep informed about our 
business  through  discussions  with  senior  management  and  other  officers  and  managers  of  the 
Company  and  its  subsidiaries,  including  the  Bank,  by  reviewing  analyses  and  reports  sent  to 
them by management and outside consultants, and by participating in meetings of the board and 
meetings of those board committees on which they serve. 

Board Leadership Structure 

We  believe  that  our  stockholders  are  best  served  by  a  strong,  independent  board  of 
directors  with  extensive  business  experience  and  strong  ties  to  our  markets.  We  believe  that 
objective oversight of the performance of our management team is critical to effective corporate 
governance, and we believe our board provides such objective oversight. 

Since our inception, we have kept separate the offices of chairman of the board and chief 
executive  officer,  and  an  independent  director  has  always  held  the  position  of  chairman  of  the 
board.  We  believe  that  this  provides  us  with  the  benefit  of  complementary  perspectives  and 
ensures that our board’s oversight function remains fully objective. Although we do not have a 
fixed policy requiring the separation of such offices, instead believing that it is appropriate for 
our board to determine the structure that best meets our needs from time to time, it is our current 
intention to retain the present structure for the foreseeable future. 

In  addition,  our  three  standing  committees,  which  are  described  below  under 
“Committees of the Board of Directors”, are composed exclusively of independent directors. We 
believe  that  this  structure  further  reinforces  the  board’s  role  as  an  objective  overseer  of  our 
business, operations and day-to-day management. 

10 

 
The Board’s Role in Risk Oversight 

Our board is ultimately responsible for the management of risks inherent in our business. 
In our day-to-day operations, senior management is responsible for instituting risk management 
practices  that  are  consistent  with  our  overall  business  strategy  and  risk  tolerance.  In  addition, 
because our operations are conducted primarily through our wholly-owned subsidiary Bank, we 
maintain  an  asset-liability  and  investment  committee  at  the  Bank  level,  consisting  of  four 
executive  officers  of  the  Bank.  This  committee  is  charged  with  monitoring  our  liquidity  and 
funds position. The committee regularly reviews the rate sensitivity position on three-month, six-
month  and  one-year  time  horizons;  loans-to-deposits  ratios;  and  average  maturities  for  certain 
categories of liabilities. This committee reports to our board of directors at least quarterly, and 
otherwise  as  needed.  Outside  of  formal  meetings,  our  board  and  its  committees  have  regular 
access  to  senior  executives,  including  our  chief  executive  officer,  chief  operating  officer  and 
chief financial officer, as well as our senior credit officers. We believe that this structure allows 
the  board  to  maintain  effective  oversight  over  our  risks  and  to  ensure  that  our  management 
personnel are following prudent and appropriate risk management practices. 

COMMITTEES OF THE BOARD OF DIRECTORS 

Our  board  maintains  three  standing  committees:  Audit,  Compensation  and  Corporate 
Governance  and  Nominations.  The  governing  charter  for  each  of  the  three  committees  is 
available on our website www.servisfirstbank.com under the “Investor Relations” tab. 

Audit Committee 

The  Audit  Committee  assists  our  board  of  directors  in  maintaining  the  integrity  of  our 
financial  statements  and  of  our  financial  reporting  processes  and  systems  of  internal  audit 
controls,  as  well  as  our  compliance  with  legal  and  regulatory  requirements.  The  Audit 
Committee  reviews  the  scope  of  independent  audits  and  assesses  the  results.  The  Audit 
Committee meets with management to consider the adequacy of the internal control over, and the 
objectivity  of,  financial  reporting.  The  Audit  Committee  also  meets  with  our  independent 
auditors  and  with  appropriate  financial  personnel  concerning  these  matters.  The  Audit 
Committee  selects,  determines  the  compensation  of,  appoints  and  oversees  our  independent 
auditors. The independent auditors periodically meet with the Audit Committee and always have 
unrestricted access to the Audit Committee. The Audit Committee, which currently  consists  of 
Michael  D.  Fuller  (Chairman),  J.  Richard  Cashio  and  Stanley  M.  Brock,  met  four  (4)  times  in 
2014.  In  conjunction  with  our  board’s  annual  review  of  its  committees,  it  has  determined  that 
Mr.  Brock  should  be  designated  as  an  audit  committee  financial  expert.  This  determination  is 
based on the broad spectrum of Mr. Brock’s experience. Among the other things described above 
under  Proposal  1  outlining  Mr.  Brock’s  experience  and  background,  our  board  gave  careful 
consideration to Mr. Brock’s 18-plus years leading a private venture capital firm. His experience 
in  this  undertaking  includes  analyzing  financial  statements  and  audit  results  and  making 
investment and acquisition decisions on the basis of those analyses. Our board of directors has 
determined that each of Messrs. Fuller, Cashio and Brock is independent under the standards of 
independence of the Marketplace Rules of the NASDAQ Global Select Market and Rule 10A-3 
under the Exchange Act. 

11 

 
Compensation Committee 

The Compensation Committee administers incentive compensation plans, including stock 
option  plans,  and  advises  our  board  of  directors  regarding  employee  benefit  plans.  The 
Compensation  Committee  establishes  the  compensation  structure  for  our  senior  management, 
approves  the  compensation  of  our  senior  executives,  and  makes  recommendations  to  the 
independent  members  of  our  board  of  directors  with  respect  to  compensation  of  the  Chief 
Executive  Officer  and  all  other  executive  officers  of  the  Company.  The  Compensation 
Committee,  which  currently  consists  of  Hatton  C.V.  Smith  (Chairman),  J.  Richard  Cashio  and 
James J. Filler, met one time in 2014. Our board of directors has determined that each of Messrs. 
Smith, Cashio and Filler is independent under the standards of independence of the Marketplace 
Rules of the NASDAQ Global Select Market and an “outside director” for purposes of Section 
162(m) of the Internal Revenue Code of 1986. 

The  Compensation  Committee  is  charged  with  the  authority  to  determine  the 
compensation level of our Chief Executive Officer and our other named executive officers. The 
Compensation  Committee  makes  determinations  regarding  performance  and  compensation  for 
each  of  our  named  executive  officers.  The  Compensation  Committee  may  delegate  all  or  a 
portion of its duties to a subcommittee consisting of one or more members of the Compensation 
Committee.  The  Compensation  Committee  has  the  authority,  in  its  sole  discretion,  to  appoint, 
engage, retain and terminate any compensation consultant, legal counsel or other advisor to assist 
in  the  performance  of  its  duties,  and  the  Company  is  responsible  for  providing  appropriate 
funding  to  the  Compensation  Committee  for  payment  of  reasonable  compensation  to  any  such 
advisor retained by the Compensation Committee. 

The  Compensation  Committee  seeks  input  from  our  Chief  Executive  Officer  for 
compensation  decisions  related  to  named  executive  officers  other  than  the  Chief  Executive 
Officer,  but  makes  all  final  decisions  based  on  the  Compensation  Committee’s  business 
judgment.  The  Compensation  Committee  conducts  an  annual  review  of  the  performance  and 
compensation of our Chief Executive Officer, who is not present during deliberations or voting 
with respect to his compensation. 

Corporate Governance and Nominations Committee 

The Corporate Governance and Nominations Committee’s functions include establishing 
the criteria for selecting candidates for nomination to our board; actively seeking candidates who 
meet those criteria; and making recommendations to our board of directors to fill vacancies on, 
or make additions to, our board and to monitor the Company’s corporate governance structure. 
The Corporate Governance and Nominations Committee, which currently consists of Michael D. 
Fuller,  J.  Richard  Cashio  and  Stanley  M.  Brock  (Chairman),  did  not  meet  during  2014.  Our 
board of directors has determined that each of Messrs. Fuller, Cashio and Brock is independent 
under  the  standards  of  independence  of  the  Marketplace  Rules  of  the  NASDAQ  Global  Select 
Market. 

The Corporate Governance and Nominations Committee seeks director candidates based 
upon  a  number  of  criteria,  including  their  independence,  knowledge,  judgment,  character, 
leadership skills, education, experience and financial literacy and, for nominees standing for re-

12 

 
election, their prior performance as a director. See “Corporate Governance Guidelines” on page 
15  for  a  more  detailed  discussion  of  director  qualifications.  The  Committee  does  not  assign 
relative weights to these factors, but attempts to form an overall judgment as to each individual 
nominee. The Committee will consider stockholder nominees for election to our board that are 
timely  recommended  by  stockholders  provided  that  a  complete  description  of  the  nominees’ 
qualifications, experience and background, together with a statement signed by each nominee in 
which he or she consents to act as a board member if elected, accompany the recommendations.  
No stockholder nominations for director candidates were received for 2015.  

In  evaluating  nominees  for  director,  the  Corporate  Governance  and  Nominations 
Committee believes that, at this stage of the Company’s existence, it is of primary importance to 
ensure  that  the  board’s  composition  reflects  a  diversity  of  business  experience  and  community 
leadership, as well as a demonstrated ability to promote the Company’s strategic objectives and 
expand  its  presence,  profile  and  customer  base  in  its  local  markets.  Accordingly,  while  the 
Committee  may  consider  other  types  of  diversity  in  evaluating  nominees,  the  Committee  does 
not follow any specific formula for considering factors such as race, gender or national origin in 
evaluating nominees and potential nominees,  nor does it apply any quotas with respect to such 
factors. 

Committee Membership 

The  following  chart  provides  a  summary  of  our  board  committee  membership  for  our 

fiscal year ended December 31, 2014. 

     Names      

Corporate Governance and Nominations 

Audit 

Compensation 

Committee Membership 

Thomas A. Broughton III 
Stanley M. Brock 
Michael D. Fuller 
James J. Filler 
J. Richard Cashio 
Hatton C.V. Smith 

Advisory Boards 

X 
X 

X 

X 
X 

X 

X 
X 
X 

In addition to the boards of directors of the Company and the Bank, which are identical in 
composition,  the  Bank  also  has  a  non-voting  advisory  board  of  directors  in  each  of  the 
Huntsville, Montgomery, Dothan and Mobile, Alabama, Pensacola, Florida and Atlanta, Georgia 
markets. These advisory directors represent a wide array of business experience and community 
involvement  in  the  service  areas  where  they  live.  As  residents  of  these  service  areas,  they  are 
sensitive and responsive to the needs of our customers and potential customers. In addition, our 
directors and advisory directors bring substantial business and banking contacts to us. The Bank 
has established the following regional advisory boards:  

Huntsville Region: 

Montgomery Region: 

Mobile Region: 

E. Wayne Bonner 
Dr. Hoyt A. “Tres” Childs, III 
David J. Slyman, Jr. 

Dr. John A. Jernigan 
Ray B. Petty 
Todd Strange 

Steve Crawford 
Lowell Friedman 
Barry Gritter 

13 

 
 
 
 
 
 
 
 
 
 
 
Irma Tuder 
Sidney R. White 
Danny J. Windham 
Thomas J. Young 

G.L. Pete Taylor 
W. Ken Upchurch, III 
Alan E. Weil, Jr. 

Dr. James M. Harrison 
James Henderson 
Richard D. Inge 
Ken Johnson 
John Lewis 

Pensacola Region: 

Dothan Region: 

Atlanta Region: 

Thomas M. Bizzell 
Bo Carter 
Leo Cyr 
Matt Durney 
Dr. Mark S. Greskovich 
Ray Russenberger 
Sandy Sansing 
Roger Webb 

Jerry Adams 
Charles H. Chapman III  
Ronald DeVane 
John Downs 
Sandra Jarrett 
Steve McCarroll 
Charles E. Owens 
William C. (Bill) Thompson 

J. Paul Austin, III 
Jeff Baker 
Mike Casey  
Paul Conley 
Zack Parker 

INDEPENDENCE OF THE BOARD OF DIRECTORS 

Our  common  stock  is  listed  on,  and  we  have  complied  with  the  director  independence 
requirements  of,  the  NASDAQ  Global  Select  Market.  Our  Corporate  Governance  and 
Nominations  Committee  has  conducted  and  will in  the  future  conduct,  as  deemed  necessary,  a 
review  of  director  independence  utilizing  the  listing  standards  of  the  NASDAQ  Global  Select 
Market.  During  its  most  recent  review,  our  board  considered  transactions  and  relationships 
between each director or any member of a director’s immediate family and us and the Bank. Our 
board  also  considered  whether  there  were  any  transactions  or  relationships  between  our 
Company and any entity of which a director or an immediate family member of a director is an 
executive officer, general partner or significant equity holder. The purpose of this review was to 
determine  whether  any  such  relationships  or  transactions  existed  that  were  inconsistent  with  a 
determination  that  a  director  is  independent.  Independent  directors  must  be  free  of  any 
relationship  with  us  or  our  management  that  may  impair  the  director’s  ability  to  make 
independent judgments. 

Our  Corporate  Governance  and  Nominations  Committee  has  determined  in  its  business 
judgment that five of the Company’s six Directors are independent as defined in the applicable 
NASDAQ  Global  Select  Market  listing  standards,  including  that  each  member  is  free  of  any 
relationships  that  would  interfere  with  his  individual  exercise  of  independent  judgment.  Our 
independent directors are Messrs. Brock, Cashio, Filler, Fuller and Smith. 

Mr.  Broughton  is  considered  an  inside  director  because  of  his  employment  as  our 

President and Chief Executive Officer. 

COMMUNICATIONS WITH DIRECTORS 

You may contact any of our independent directors, individually or as a group, by writing 
to  them  c/o  William  M.  Foshee,  Chief  Financial  Officer,  ServisFirst  Bancshares,  Inc.,  850 
Shades  Creek  Parkway,  Suite  200,  Birmingham,  Alabama  35209.  Mr.  Foshee  will  review  and 
forward to the appropriate directors copies of all such correspondence that, in the opinion of Mr. 
Foshee, deals with the functions of the board of directors or its committees or that he otherwise 
determines requires their attention. Concerns relating to accounting, internal controls or auditing 

14 

 
 
matters will be brought promptly to the attention of the Chairman of the Audit Committee and 
will be handled in accordance with procedures established by the Audit Committee. 

CORPORATE GOVERNANCE GUIDELINES 

Our board of directors believes that sound governance practices and policies provide an 
important  framework  to  assist  them  in  fulfilling  their  oversight  duty.  In  December  2007,  our 
board  formally  adopted  the  Corporate  Governance  Guidelines  of  ServisFirst  Bancshares,  Inc. 
(the  “Governance  Guidelines”),  which  include  a  number  of  the  practices  and  policies  under 
which  our  board  has  operated  for  some  time,  together  with  concepts  suggested  by  various 
authorities  in  corporate  governance  and  the  requirements  under  the  NASDAQ  Global  Select 
Market’s listed company rules and the Sarbanes-Oxley Act of 2002. A copy of our Governance 
Guidelines  is  available  free  of  charge  on  our  website  at  www.servisfirstbank.com  under  the 
“Investor Relations” tab. Some of the principal subjects covered by our Governance Guidelines 
comprise: 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

Director  Qualifications,  which  include:  a  board  candidate’s  independence,  experience, 
knowledge,  skills,  expertise,  integrity,  ability  to  make  independent  analytical  inquiries; 
his  or  her  understanding  of  our  business  and  the  business  environment  in  which  we 
operate; and the candidate’s ability and willingness to devote adequate time and effort to 
board  responsibilities,  taking  into  account  the  candidate’s  employment  and  other  board 
commitments. 

Responsibilities  of  Directors,  which  include:  acting  in  the  best  interests  of  all 
stockholders;  maintaining 
independence;  developing  and  maintaining  a  sound 
understanding  of  our  business  and  the  industry  in  which  we  operate;  preparing  for  and 
attending  board  and  board  committee  meetings;  and  providing  active,  objective  and 
constructive participation at those meetings. 

Director  Access  to  Management  and,  as  Necessary  and  Appropriate,  Independent 
Advisors,  which  covers:  encouraging  presentations  to  our  board  from  the  officers 
responsible  for  functional  areas  of  our  business  and  from  outside  consultants  who  are 
engaged to conduct periodic reviews of various aspects of our operations or the quality of 
certain of our assets, such as the loan portfolio. 

Director  Orientation  and  Continuing  Education,  such  as:  programs  to  familiarize  new 
directors with our business, strategic plans, and significant financial, accounting and risk 
management issues; our compliance programs and conflicts policies; our code of business 
conduct and ethics and our corporate governance guidelines. In addition, each director is 
expected to participate in continuing education programs relating to developments in our 
business and in corporate governance. 

Regularly Scheduled Executive Sessions, without Management, will be held by our board 
and by the Audit Committee, which meets separately with our independent auditors. 

15 

 
CODE OF BUSINESS CONDUCT 

Our board of directors has adopted a Code of Ethics that applies to all of our employees, 
officers and directors. The Code of Ethics covers compliance with law; fair and honest dealings 
with  us,  with  competitors  and  with  others;  fair  and  honest  disclosure  to  the  public;  and 
procedures for  compliance with the Code of Ethics. A copy of our Code of Ethics is available 
free of charge on our website at www.servisfirstbank.com under the “Investor Relations” tab. 

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION 

The primary functions of the Compensation Committee are to evaluate and administer the 
compensation of our President and Chief Executive Officer and other executive officers and to 
review our general compensation programs. Hatton C. V. Smith, J. Richard Cashio and James J. 
Filler  currently  serve  as  the  members  of  the  Compensation  Committee.  No  member  of  this 
committee has served as an officer or employee of the Company, the Bank or any subsidiary. In 
addition,  none  of  our  executive  officers  has  served  as  a  director  or  as  a  member  of  the 
compensation  committee  of  a  company  which  employs  any  of  our  directors.  (For  further 
information, see the section below entitled “Compensation Discussion and Analysis.”) 

DIRECTOR COMPENSATION 

The  following  table  sets  forth  information  regarding  the  compensation  of  our  non-
employee directors for the year ended December 31, 2014. Thomas A. Broughton III is a named 
executive officer, and his compensation is reflected in the Summary Compensation Table. 

Name 
(a) 

Stanley M. Brock, Chairman of the Board 
Michael D. Fuller 
James J. Filler 
J. Richard Cashio 
Hatton C. V. Smith 

Fees earned or 
paid in cash 
(b) 
($) 
28,800 
28,800 
23,550 
23,700 
22,350 

Stock Awards 
(c) 
($) 
0 
0 
0 
0 
0 

Total 
(h) 
($) 
28,800 
28,800 
23,550 
23,700 
22,350 

Our  Chairman  of  the  Board  receives  a  $20,000  annual  retainer,  and  our  Audit  Committee 
Chairman also receives a $20,000 retainer. Each of our other board members receives a $15,000 
annual  retainer.  Directors  are  paid  $600  for  each  board  meeting  attended,  and  $250  for  each 
committee meeting. 

MEETINGS OF THE BOARD OF DIRECTORS 

Our board of directors held ten meetings in 2014. Each director attended more than 75% 
of the aggregate of: (i) the number of meetings of the board of directors held during the period he 
served on the board; and (ii) the number of meetings of committees of the board of directors held 
during  the  period  he  served  on  such  committees.    While  we  do  not  have  a  formal  policy 
regarding director attendance at our Annual Meetings, we generally expect our directors to attend 

16 

 
 
if  at  all  possible.  Each  of  Messrs.  Broughton,  Brock,  and  Fuller  attended  the  2014  Annual 
Meeting. 

THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  A  VOTE  “FOR” 
THE ELECTION OF EACH OF THE NOMINEES NAMED IN PROPOSAL 1.  

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS 

We  have  not  entered  into  any  business  transactions  with  related  parties  required  to  be 
disclosed under Rule 404(a) of Regulation S-K other than banking transactions in the ordinary 
course of our business with our directors and officers, as well as members of their families and 
corporations,  partnerships  or  other  organizations  in  which  they  have  a  controlling  interest. 
Management  recognizes  that  related  party  transactions  can  present  unique  risks  and  potential 
conflicts of interest (in appearance and in fact). Therefore, we maintain written policies around 
interactions  with  related  parties  which  require  that  these  transactions  are  entered  into  and 
maintained on the following terms: 

(cid:2) 

(cid:2) 

in  the  case  of  banking  transactions,  each  is  on  substantially  the  same  terms,  including 
price  or  interest rate, collateral and  fees,  as those prevailing at the time for comparable 
transactions with unrelated parties that are not expected to involve more than the normal 
risk of collectability or present other unfavorable features to the Bank; and 

in the case of any related party transactions, including banking transactions, each is 
approved by a majority of the directors who do not have an interest in the transaction. 

A  copy  of  our  policy  governing  related  party  transactions  is  available  on  our  website 

www.servisfirstbank.com under the “Investor Relations” tab. 

The  aggregate  amount  of  indebtedness  from  directors  and  executive  officers  (including 
their  affiliates)  to  the  Bank  as  of  December  31,  2014,  including  extensions  of  credit  or 
overdrafts,  endorsements  and  guarantees  outstanding  on  such  date,  was  approximately 
$13,083,000,  which  equaled  3.21%  of  our  total  equity  capital  as  of  that  date.  Less  than  1%  of 
these  loans  were  installment  loans  to  individuals.  Related  party  transactions  are  made  in  the 
ordinary  course  of  business,  on  substantially  the  same  terms,  including  interest  rates  and 
collateral  (where  applicable),  as  those  prevailing  at  the  time  for  comparable  transactions  with 
persons not related to us, and do not involve more than normal risk of collectability or present 
other features unfavorable to us. As of the date of this  Proxy Statement, no related party loans 
were categorized as non-accrual, past due, restructured or potential problem loans. We anticipate 
making related party loans in the future to the same extent as we have in the past. 

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE 

Section  16(a)  of  the  Exchange  Act  requires  our  directors  and  executive  officers,  and 
persons who own more than 10% of a registered class of our equity securities, to file with the 
SEC,  initial  reports  of  ownership  and  reports  of  changes  in  ownership  of  common  stock  and 
other  equity  securities.  Executive  officers,  directors  and  greater  than  10%  stockholders  are 
required by SEC regulations to furnish us with copies of all Section 16(a) reports they file. Based 
solely  upon  information  made  available  to  us,  we  believe  that  each  filing  required  to  be  made 

17 

 
pursuant  to  Section  16(a)  was  timely  filed  by  our  executive  officers  and  directors  and  the 
beneficial owners of more than 10% of our common stock, except for the following filings:  Mr. 
Filler had late Form 4 filings dated August 19, 2014, July 30, 2014, and May 14, 2014, in each 
case due to lack of sufficient trade information to timely make the filing. 

COMPENSATION DISCUSSION AND ANALYSIS 

Introduction  

Our compensation process is designed to address both annual and longer-term corporate 
objectives. We have been in a period of accelerated growth and change in recent years, and our 
compensation  processes  have  been  designed  to  permit  us  to  attract  and  retain  highly  skilled 
executive and management staff in our competitive market place. This Compensation Discussion 
and Analysis describes our compensation program for our “named executive officers”, who are 
Thomas A. Broughton III, William M. Foshee, Clarence C. Pouncey III, Rodney E. Rushing and 
Don G. Owens. 

Since  November  2007,  when  we  completed  our  reorganization  in  which  the  Company 
was  formed  and  became  the  parent  of  the  Bank,  we  have  been  a  bank  holding  company.  We 
conduct  most  of  our  operations  through  the  Bank,  which  is  our  wholly-owned  subsidiary.  Our 
board of directors and the Bank’s board of directors include the same individuals. At the holding 
company  level,  we  have  five  named  executive  officers,  each  of  whom  also  holds  the  same 
position  with  the  Bank.  These  officers  are  Thomas  A.  Broughton  III,  president  and  chief 
executive officer, Clarence C. Pouncey III, executive vice president and chief operating officer, 
William  M.  Foshee,  executive  vice  president  and  chief  financial  officer,  Rodney  E.  Rushing, 
executive  vice  president  and  executive  for  correspondent  banking,  and  Don  G.  Owens,  senior 
vice  president  and  chief  credit  officer.  All  of  such  officers  remain  employees  of  the  Bank  for 
payroll and tax purposes. 

The  board  of  directors  of  the  Bank  has  a  compensation  committee.  At  the  time  we 
became  a  bank  holding  company,  our  board  of  directors  appointed  a  separate  compensation 
committee  (the  “Compensation  Committee”,  as  discussed  above),  consisting  of  the  same 
individuals  as  the  compensation  committee  of  the  Bank,  with  the  authority  to  determine  the 
compensation  of  our  Chief  Executive  Officer  and,  either  independently  or  with  other 
independent  directors  of  the  board,  the  compensation  of  our  other  executive  officers,  and  to 
further  administer  any  equity  or  other  incentive  plans.  Because  our  officers,  including  Messrs. 
Broughton,  Pouncey,  Foshee,  Rushing  and  Owens,  remain  employees  of  the  Bank  for  payroll 
and  tax  purposes,  their  compensation  is  set  by  the  compensation  committee  of  the  Bank,  as  a 
technical matter. However, such compensation is then approved by the Bank’s board of directors 
and  by  our  board  of  directors.  Because  both  compensation  committees  consist  of  the  same 
persons,  as  do  both  boards  of  directors,  references  herein  to  “our”  or  “the”  Compensation 
Committee  will  be  deemed  to  refer  to  our  Compensation  Committee  and/or  the  Bank’s 
compensation  committee,  as  applicable.  No  executive  officers  of  the  Company  make  any 
recommendations  to  the  Compensation  Committee  or  participate  in  any  way  regarding  the 
compensation of other executive officers, other than the President and Chief Executive Officer, 
Mr.  Broughton.  The  Compensation  Committee  consults  with  Mr.  Broughton  to  gain  a  better 
insight into the performance of the executive team as a basis for the committee’s determinations 

18 

 
regarding  executive  compensation.  While  the  Compensation  Committee  consults  with  Mr. 
Broughton, the Compensation Committee makes its decisions independently. 

Compensation Philosophy and Objectives 

In order to recruit and retain the most qualified and competent  individuals as executive 
officers,  we  strive  to  maintain  a  compensation  program  that  is  competitive  in  our  market.  Our 
Compensation  Committee  believes  that  the  most  effective  executive  compensation  program  is 
one that is designed to reward the achievement of specific annual, long-term and strategic goals 
by  us  and  the  Bank,  and  which  aligns  executives’  interests  with  those  of  our  stockholders  by 
rewarding  performance,  with  the  ultimate  objective  of  improving  stockholder  value.  The 
Compensation  Committee  evaluates  both  performance  and  compensation  to  ensure  that  we 
maintain  our  ability  to  attract  and  retain  superior  employees  in  key  positions  and  that 
compensation provided to the named  executive officers and other officers remains competitive 
relative  to  the  compensation  paid  to  similarly  situated  executives  of  our  peers.  Our 
Compensation Committee has not yet designated a specific peer group for this purpose, but relies 
on  general  information  about  similarly  sized  banks  and  bank  holding  companies  in  similar 
markets. In addition, the Compensation Committee retains compensation consultants from time 
to time in order to obtain detailed  comparisons  of our  executive compensation as compared to 
our  similarly  sized  competitors.  The  Compensation  Committee  did  not  retain  a  compensation 
consultant during 2014, but plans to retain compensation consultants again in future years. 

The  Compensation  Committee  believes  that  executive  compensation  packages  should 
include  cash,  annual  short-term  cash  incentives  and  long-term  equity  based  incentives  that 
reward performance as measured against established goals. These goals may include any number 
of  criteria,  may  be  unique  to  the  particular  executive  officer  based  upon  his  or  her  duties,  and 
may  include,  among  others,  criteria  based  upon  our  net  income,  our  asset  growth,  our  loan 
growth,  such  executive  officer’s  personal  production  and  our  efficiency  and  asset  quality. 
Additionally,  the  Compensation  Committee  believes  that  we  should  offer  competitive  benefit 
plans, including health insurance and a 401(k) plan. We also have entered into change in control 
agreements that apply to particular circumstances where we believe it is important to ensure the 
retention of certain key executives during the critical period immediately preceding a change in 
control, if and when applicable. 

The  fundamental  purpose  of  our  executive  compensation  program  is  to  assist  us  in 
achieving  our  financial  and  operating  performance  objectives.  Specifically,  our  compensation 
program has three basic objectives: 

(cid:2) 

(cid:2) 

(cid:2) 

to attract, retain and motivate our executive officers, including our named executive 
officers; 

to reward executives upon the achievement of measurable corporate, business unit and 
individual performance goals; and 

to align each executive’s interests with the creation of stockholder value.  

19 

 
Role of Say-on-Pay Advisory Vote 

At  the  2014  Annual  Meeting  of  stockholders,  our  stockholders  approved  the  advisory 
say-on-pay  proposal  by  the  affirmative  vote  of  99%  of  the  shares  cast  on  the  proposal.  The 
Compensation  Committee  considered  the  results  of  the  say-on-pay  advisory  vote  and  did  not 
implement any significant changes to our executive compensation as a result of the say-on-pay 
advisory vote. The Compensation Committee will continue to consider the outcome of the say-
on-pay  advisory  votes  when  making  future  compensation  decisions  for  our  named  executive 
officers. 

At  the  2011  Annual  Meeting,  the  board  recommended  and  the  stockholders  approved 
holding  annual  say-on-pay  advisory  votes.  The  board  has  decided  to  hold  the  say-on-pay 
advisory vote every year. 

Elements of our Compensation Program 

Base  salary:  This  element 

job 
intended 
responsibilities  and  his  or  her  value  to  us.  We  also  use  this  element  to  attract  and  retain  our 
executives and, to some extent, acknowledge each executive’s individual efforts in furthering our 
strategic goals. 

to  directly  reflect  an  executive’s 

is 

Annual short-term cash incentives: This annual cash incentive is one of the performance-
based elements of our compensation. It is intended to motivate our executives and to provide a 
current or immediate reward for short-term (annual) measurable performance. 

Equity-based incentives:  The  grant  of stock options  and/or other  equity-based incentive 
compensation is the method we use to align the interests of our named executive officers with the 
interests of our stockholders, which is another element of performance-based compensation. Due 
to substantial levels of ownership of our common stock by most of our named executive officers, 
our Compensation Committee has not utilized equity-based compensation in recent years. 

Perquisites  and  benefits:  These  benefits  and  plans  are  intended  to  attract  and  retain 
qualified executives, by ensuring that our compensation program is competitive and provides an 
adequate opportunity for retirement savings. We believe that, to a limited degree, these programs 
tend to reward long-term service or loyalty to us. 

Change  in  control  agreements:  These  agreements,  or  comparable  provisions  in  an 
employment or similar agreement, provide a form of severance payable in the event we are the 
subject of a change in control. They are primarily intended to align the interests of our executives 
with our stockholders by providing for a secure financial transition in the event of termination in 
connection with a change in control. 

General Compensation Policies 

To  reward  both  short-  and  long-term  performance  in  the  compensation  program  and  in 
furtherance  of  our  compensation  objectives  noted  above,  our  executive  officer  compensation 
philosophy includes the following principles: 

20 

 
Compensation should be related to performance. The Compensation Committee believes 
that  a  significant  portion  of  an  executive  officer’s  compensation  should  be  tied  not  only  to 
individual  performance,  but  also  the  Company’s  performance  measured  against  both  financial 
and non-financial goals and objectives. 

Incentive  compensation  should  represent  a  portion  of  an  executive  officer’s  total 
to  providing  competitive 

compensation.  The  Compensation  Committee 
compensation that reflects our performance and that of the individual officer or employee. 

is  committed 

Compensation  levels  should  be  competitive.  The  Compensation  Committee  reviews 
available  data  to  ensure  that  our  compensation  is  competitive  with  that  provided  by  other 
comparable  companies.  The  Compensation  Committee  believes  that  competitive  compensation 
enhances our ability to attract and retain executive officers. 

Incentive  compensation  should  balance  short-term  and  long-term  performance.  The 
Compensation  Committee  seeks  to  achieve  a  balance  between  encouraging  strong  short-term 
annual results and ensuring our long-term viability and success. To reinforce the importance of 
balancing these perspectives, executive officers generally will be provided both short- and long-
term incentives. Prior to 2009, we provided our executive officers, non-employee directors and 
employees  with  the  means  to  become  stockholders  and  to  share  accretion  in  value  with  our 
external  stockholders  through  our  2005  Amended  and  Restated  Stock  Incentive  Plan.  In  2009, 
we  continued  that  process  through  the  adoption  and  approval  by  our  stockholders  of  our  2009 
Stock Incentive Plan, which was amended and restated in 2014. The Compensation Committee 
does not make automatic equity grants each fiscal year, preferring instead to utilize such grants 
on  an  as  needed  basis  to  provide  additional  long-term  incentives.  Such  equity  long-term 
incentives have historically not vested immediately, but rather require the officers and directors 
that  receive  such  grants  to  earn  them  over  a  period  of  years  with  the  Company.  As  detailed 
above,  the  Compensation  Committee  has  not  utilized  equity  awards  for  the  named  executive 
officers  during  recent  years  due  to  our  named  executive  officers’  substantial  holdings  of  our 
common stock. The Compensation Committee believes that additional awards are not necessary 
at this time to properly align interests with those of our stockholders. 

The Compensation Committee does not use a specific formula to determine the amount 
allocated to each element of compensation. Instead, the Compensation Committee analyzes the 
total compensation paid to each executive and makes individual compensation decisions as to the 
mixture between base salary, annual short-term cash incentives and equity-based incentives. To 
date,  in  determining  the  amount  or  mixture  of  compensation  to  be  paid  to  any  executive,  the 
Compensation  Committee  has  not  considered  any  severance  payment  to  be  paid  under  an 
employment  agreement  or  change-in-control  agreement  or  any  equity-based  incentives 
previously  awarded.  Further,  the  Compensation  Committee  has  not  adopted  any  specific  stock 
ownership or holding guidelines that would affect such determinations. 

For  fiscal  year  2014,  an  average  of  34.34%  of  our  named  executive  officers’ 
compensation  was  in  annual  short-term  cash  incentives  which,  as  described  below,  are  largely 
performance-based awards.  None of our named executive officers’ compensation was in long-
term equity-based incentives, or stock options. The following table illustrates the percentage of 
each named executive officer’s total compensation, as reported in the “Summary Compensation 

21 

 
Table”  below,  related  to  base  salary,  annual  short-term  cash  incentives  and  long-term  equity-
based incentives: 

Named Executive Officer 

Percentage of Total Compensation 
(Fiscal Year 2014) 
Annual 
Short 
Term Cash 
Incentives 

Equity-
Based 
Incentives 

Annual 
Base 
Salary 

Perquisites 
and 
Benefits 

Thomas A. Broughton III, Principal Executive Officer (“PEO”) 
William M. Foshee, Principal Financial Officer (“PFO”) 
Clarence C. Pouncey III 
Rodney E. Rushing 
Don G. Owens 

44.7% 
58.7% 
58.9% 
58.4% 
73.2% 

47.8% 
35.3% 
35.4% 
35.0% 
18.2% 

0% 
0% 
0% 
0% 
0% 

7.5% 
6.0% 
5.7% 
6.6% 
8.6% 

Chief Executive Officer Compensation 

The compensation of Thomas A. Broughton III, our president and chief executive officer, 
is discussed throughout the following paragraphs. The Compensation Committee establishes Mr. 
Broughton’s  compensation  package  each  year  with  the  intent  of  providing  compensation 
designed  to  retain  Mr.  Broughton’s  services  and  motivate  him  to  perform  to  the  best  of  his 
the 
abilities.  Mr.  Broughton’s  2014  base  salary  and 
Compensation  Committee’s  and  our  board’s  determination  of  the  total  compensation  package 
necessary to meet this objective. 

incentive  compensation  reflect 

Annual Base Salary 

The  Compensation  Committee  endeavors  to  establish  base  salary  levels  for  executives 
that are consistent and competitive with those provided for similarly situated executives of other 
similar  financial  institutions,  taking  into  account  each  executive’s  areas  and  level  of 
responsibility.  To  date,  the  Compensation  Committee  has  not  designated  a  specific  peer  group 
for its use. 

For the year ended December 31, 2014, the Compensation Committee increased the base 
salaries of our named executive officers as follows: Thomas A. Broughton III to $350,000 from 
$315,000, an increase of 11.1%; William M. Foshee to $230,000 from $220,000, an increase of 
4.5%,  Clarence  C.  Pouncey  III  to  $263,000  from  $255,000,  an  increase  of  4.7%;  Rodney  E. 
Rushing to $245,000 from $215,000, an increase of 13.9%; and Don G. Owens to $187,200 from 
$180,000, an increase of 4%. 

None of the named executive  officers have employment agreements. See “Employment 

Agreements” below for a more detailed discussion.  

Annual Short-Term Cash Incentive Compensation 

For the year ended December 31, 2014, the Compensation Committee relied on various 
performance  measurements  for  defining  executive  officer  cash  incentive  compensation  for  the 

22 

 
 
 
 
 
 
 
 
 
named executive officers which included, among others, our net income, our asset growth, our 
loan growth, the executive’s individual production and our efficiency and asset quality. Each of 
the  performance  measurements  was  applied  and  determined  at  the  discretion  of  the 
Compensation Committee. The potential award level for Mr. Broughton is purely discretionary, 
but  the  potential  cash  award  level  for  each  of  our  other  named  executive  officers  is  generally 
limited  to  50%  of  their  respective  base  salaries.  The  Compensation  Committee  also  has 
discretionary  authority  to  establish  “stretch”  performance  goals  for  individual  officers, 
potentially  allowing  for  cash  incentive  compensation  in  excess  of  50%  of  an  officer’s  base 
salary. In 2014, the Committee established such “stretch” goals for Messrs. Foshee, Pouncey and 
Rushing,  meaning  that  each  of  such  officers  had  the  opportunity  to  earn  cash  incentive 
compensation  of  up  to  60%  of  their  respective  base  salaries.  Mr.  Owens  has  “stretch” 
performance goals that would potentially allow for cash incentive compensation of up to 30% of 
his  base  salary.  We  do  not  have  any  contractual obligations to provide the opportunity to  earn 
specified levels  of cash incentive compensation, and thus such determination is  entirely within 
the  discretion  of  the  Compensation  Committee.  The  Compensation  Committee  makes  a 
determination of awards based on the information available to it at the time the award is made. 
The  Compensation  Committee  has  no  policy  to  adjust  or  recover  awards  or  payments  if  the 
relevant  Company  performance  measures  upon  which  they  are  based  are  restated  or  otherwise 
adjusted in a manner that would reduce the size of an award or payment. 

The  performance  factors  for  each  of  our  named  executive  officers  other  than  Mr. 

Broughton, as well as actual 2014 results, are listed in the table below: 

Name 

Performance 
Factor 

Threshold 

    Target 
($ in thousands) 

    Maximum 

2014 Actual 

Foshee 

Pouncey 

Rushing 

Owens 

Bank Net Income 

$47,000 

$49,300 

$51,300 

$51,949 

Bank Net Income  

$47,000 

$49,300 

$51,300 

$51,949 

NPAs  & ORE/Loans 
less than  
Watchlist 
Loans/Loans  <5%  at 
12/31/14 

1% 

5% 

1% 

5% 

1% 

5% 

Less than 1% 

Less than 5% 

Correspondent 
Banking Net Income  
Correspondent 
Banking 
Growth  

Deposit 

Correspondent 
Banking  Federal 
Funds Growth 

Classified Items 
Coverage Ratio/Tier 
1 Capital and ALLL 

Nonperforming 
Assets/Total Loans 
and OREO 

$3,600 

$3,750 

$4,200 

$4,417 

$25,000 

$50,000 

$60,000 

$81,877 

$40,000 

$50,000 

$50,000 

$79,735 

< 20% 

<15% 

<10% 

8.44% 

<90% 

<80% 

<70% 

50% 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Name 

Performance 
Factor 

Threshold 

    Target 
($ in thousands) 

    Maximum 

2014 Actual 

Net Credit Expenses 

<.30 basis 
points 

<.25 basis points 

<.15 basis 
points 

.204% 

Regulatory 
Compliance 

Average Loan 
Growth 

Satisfactory 

Satisfactory 

Satisfactory 

Satisfactory 

$283,000 

$389,000 

$555,000 

$500,000 

The  Compensation  Committee  set  specific  objective  numerical  targets  for  the  above-
stated  criteria  for  each  named  executive  officer  other  than  Mr.  Broughton.  The  Compensation 
Committee  believed  that,  based  upon  our  overall  performance  and  the  specific  individual 
performance  levels  of  our  named  executive  officers,  it  was  appropriate  to  provide  significant 
cash incentive bonuses to all of our named executive officers for 2014. Accordingly, for the year 
ended  December  31,  2014  and  based  upon  both  the  attainment  of  the  specific  objective 
numerical  targets  and  our  overall  performance  and  such  officers’  individual  performance  for 
2014,  the  Compensation  Committee  awarded  the  cash  incentive  compensation  set  forth  in  the 
table below. 

The  table  below  details,  for  each  named  executive  officer,  the  range  of  cash  incentive 
compensation each was eligible to earn (expressed as a percentage of base salary), cash incentive 
compensation paid as a percentage of base salary and cash incentive compensation paid for 2014 
performance.  

Name 

Thomas A. Broughton III 

William M. Foshee 

Clarence C. Pouncey III 

Rodney E. Rushing 

Don G. Owens 

2014 Incentive 
Range (%) 
None 

2014 Incentive as 
a Percentage of 
Base Salary (%) 
107.1% 

2014 Incentive 
Paid ($) 
$375,000 

0%-60% 

0%-60% 

0%-60% 

0%-30% 

60% 

60% 

60% 

24.9% 

$138,000 

$157,800 

$147,000 

$46,612 

Equity-Based Incentive Compensation 

In general, we have granted incentive stock options to our named executive officers only 
in  connection  with  their  initial  hiring,  but  with  vesting  schedules  designed  to  enhance  their 
retention and align their interests with those of our stockholders. These incentive stock options 
generally vest fully over six to eight years from their date of grant, with most of such grants not 
beginning to vest until three to five years following their date of grant. However, in recognition 
of  the  contributions  made  by  our  Chief  Executive  Officer,  Mr.  Broughton  has  received  both 
stock  options  and  restricted  stock  awards  from  time  to  time.  Mr.  Foshee,  our  Chief  Financial 
Officer,  has  also  received  additional  stock  option  grants  since  his  initial  hiring.  None  of  our 
named executive officers received grants of stock-based awards during the year ended December 

24 

 
 
31,  2014.  See  “Executive  Compensation  —  Outstanding  Equity  Awards  at  Fiscal  Year-End” 
below  for  a  detailed  description  of  the  vesting  schedules  of  each  of  the  options  granted  to  the 
named executive officers that were outstanding at December 31, 2014.   

Our Stock Incentive Plans allow for the accelerated vesting of equity awards in the event 
of  a  change  in  control.  In  general,  under  these  Plans  a  “change  in  control”  means  a 
reorganization, merger or consolidation of the Company or the Bank with or into another entity 
where our stockholders before the transaction own less than 50% of our combined voting power 
after the transaction, a sale of all or substantially all of our assets or a purchase of more than 50% 
of the combined voting power of our outstanding capital stock in a single transaction or a series 
of  related  transactions  by  one  “person”  (as  that  term  is  used  in  Section  13(d)  of  the  Exchange 
Act) or more than one person acting in concert. 

Severance and Change in Control. 

We do not have an employment or other agreement with Messrs. Broughton, Rushing or 
Owens that would require us to pay them severance payments upon termination of employment. 
We  have  entered  into  change  in  control  agreements  with  Mr.  Foshee  and  Mr.  Pouncey.  See 
“Executive Compensation  — Employment  Agreements”,  “  —  Change in Control  Agreements” 
and “ — Estimated Payments upon a Termination or Change in Control” below. 

REPORT OF THE COMPENSATION COMMITTEE 

The  Compensation  Committee  of  the  board  of  directors  of  ServisFirst  Bancshares,  Inc. 
has reviewed and discussed the Compensation Discussion and Analysis for the Company for the 
year  ended  December  31,  2014  with  management.  In  reliance  on  the  reviews  and  discussions 
with management, the Compensation Committee recommended to the board of directors, and the 
board of directors has approved, that the Compensation Discussion and Analysis be included in 
the required company filings with the SEC, including the Proxy Statement for the 2015 Annual 
Meeting of Stockholders. 

The Compensation Committee Report shall not be deemed incorporated by reference in 
any document previously or subsequently filed with the SEC that incorporates by reference all or 
any portion of this Proxy Statement. 

Submitted by the Compensation Committee: 

Hatton C.V. Smith, Chairman 
J. Richard Cashio  
James J. Filler 

25 

 
 
EXECUTIVE COMPENSATION 

Summary Compensation Table 

The following table sets forth the aggregate compensation paid by us or the Bank to our 

named executive officers:  

Name and Principal 
Position Held 
(a) 

Year 
(b) 

Thomas A. Broughton III 
President and Chief 
Executive Officer 

2014 
2013 
2012 

Salary 
(c) 
($) 

Bonus 
(d) 
($) 

350,000  375,000 
315,000  325,000 
297,500  315,000 

Stock 
Awards 
(e) 
($) 
- 
- 
- 

Option 
Awards 
(f) 
($) 
- 
- 
- 

Non-Equity 
Incentive 
Plan Comp 
(g) 
($) 
- 
- 
- 

Change in Pension 
Value and Non-
Qualified Deferred 
Compensation 
Earnings 
(h) 
($) 
- 
- 
- 

Clarence C. Pouncey III 
EVP and Chief 
Operating Officer 

William M. Foshee 
EVP and Chief 
Financial Officer 

Rodney E. Rushing 
EVP and Executive for 
Correspondent Banking 

Don G. Owens 
SVP and Chief Credit 
Officer 

2014 
2013 
2012 

2014 
2013 
2012 

263,000  157,800 
255,000  90,000 
244,000  145,000 

230,000  138,000 
220,000  121,000 
210,000  130,000 

2014 

245,000  147,000 

- 
- 
- 

- 
- 
- 

- 

2014 

187,200  46,612 

- 

- 
- 
- 

- 
- 
- 

- 

- 

- 
- 
- 

- 
- 
- 

- 

- 

- 
- 
- 

- 
- 
- 

- 

- 

All Other 
Compensation 
(i) 
($) 
     59,030(1) 
57,080 
56,667 

Total 
(j) 
($) 
784,030 
  697,080 
  669,167 

    25,390(2) 
24,587 
24,268 

446,190 
  369,587 
  413,268 

    23,521(3) 
19,996 
19,876 

391,521 
360,996 
  359,876 

    27,785(4) 

419,785 

   21,865(5) 

255,677 

(1) 

(2) 

(3) 

(4) 

All  Other  Compensation  for  2014  includes  car  allowance  ($9,000),  director’s  fees 
($22,800),  country  club  allowance  ($7,738),  healthcare  premiums  ($7,896),  matching 
contributions to 401(k) plan ($10,600) and group life and long-term disability insurance 
premiums  ($996).  Mr.  Broughton’s  spouse  travels  with  him  on  business  trips  using  the 
Company aircraft from time to time. The Company has determined that Mrs. Broughton’s 
travel results in no additional incremental cost to the Company. 

All  Other  Compensation  for  2014  includes  car  allowance  ($9,000),  country  club 
allowance  ($7,498),  group  life  and  long-term  disability  insurance  premiums  ($996)  and 
healthcare premiums ($7,896). 

All  Other  Compensation  for  2014 
includes  car  allowance  ($9,000),  matching 
contributions to 401(k) plan ($13,525) and group life and long-term disability insurance 
premiums ($996).  

All Other Compensation for 2014 includes car allowance ($9,000), healthcare premiums 
($7,896),  matching  contributions  to  401(k)  plan  ($9,234.62),  group  life  and  long-term 
disability insurance premiums ($996) and club dues ($658). 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(5) 

All Other Compensation for 2014 includes car allowance ($5,400), healthcare premiums 
($7,896), matching contributions to 401(k) plan ($7,615.20) and group life and long-term 
disability insurance premiums ($954). 

Grants of Plan-Based Awards in 2014 

The  Company  did  not  make  any  grants  of  plan-based  awards  to  our  named  executive 

officers during 2014. 

Outstanding Equity Awards at Fiscal Year-End 

The following table details all outstanding equity awards as of December 31, 2014: 

Option Awards 

Stock Awards 

Equity 
Incentive 
Plan 
Awards: 
Market or 
Payout 
Value of 
Unearned 
Shares, 
Units or 
Other 
Rights That 
Have Not 
Vested 
($) 
(i) 

Equity 
Incentive 
Plan 
Awards: 
Number of 
Unearned 
Shares, Units 
or Other 
Rights That 
Have Not 
Vested 
(#) 
(h) 

Number of 
Shares or  
Units of Stock 
That Have 
Not Vested (#) 
(f)  

Market Value 
of Shares or 
Units of Stock 
That Have Not 
Vested ($) 
(g) 

Name 
(a) 
Thomas A. Broughton III (CEO) (1) 

William M. Foshee (CFO) (2) 

Clarence C. Pouncey III (3) 

Rodney E. Rushing (4) 

Don G. Owens (5) 

Number of 
securities 
underlying 
unexercised 
options (#) 
exercisable 
(b) 
- 
- 

3,000 

150,000 

Number of 
Securities 
underlying 
unexercised 
options (#) 
unexercisable 
(c) 
33,000 
30,000 
12,000 
7,500 
7,500 
- 

Option 
Option 
exercise 
expiration 
price 
date 
($) 
(e) 
(d) 
$8.33 
1/19/2021  
$10.00  11/28/2021  
2/15/2020  
$8.33 
$8.33 
1/19/2021  
$10.00  2/21/2022  
4/20/2016  
$3.67 

105,000 
7,500 

$10.00 
$13.83 

03/21/2021 
02/10/2024 

3,000 

$10.00  10/31/2022  

- 

- 

_____________________________ 

(1) 

(2) 

The  option  to  purchase  33,000  shares  at  $8.33  per  share  granted  to  Mr.  Broughton  on 
January 19, 2011 vests 100% on January 19, 2016. The option to purchase 30,000 shares 
at  $10.00  per  share  granted  to  Mr.  Broughton  on  November  28,  2011  vests  100%  on 
November  28,  2016.  Share  numbers  and  exercise  price  reflect  3-for-1  stock  split  that 
occurred on July 16, 2014. 

The option to purchase  15,000 shares at $8.33 per share  was  granted to  Mr. Foshee on 
February 16, 2010, of which 3,000 shares vested on February 16, 2014 and 12,000 shares 
vest  on  February  16,  2015.  The  option  to  purchase  7,500  shares  at  $8.33  per  share 
granted to Mr. Foshee on January 19, 2011 vests in a lump sum on January 19, 2016. The 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
option to purchase 7,500 shares at $10.00 per share granted to Mr. Foshee  on February 
21, 2012 vests in a lump sum on February 21, 2017.  Share numbers and exercise price 
reflect 3-for-1 stock split that occurred on July 16, 2014. 

The option to purchase 150,000 shares at $3.67 per share was granted to Mr. Pouncey on 
April 20, 2006, of which 27,000 shares vested each year beginning on April 20, 2009 and 
the final 15,000 shares vested on April 20, 2014. Share numbers and exercise price reflect 
3-for-1 stock split that occurred on July 16, 2014. 

The  option  to  purchase  105,000  shares  at  $10.00  per  share  granted  to  Mr.  Rushing  on 
March 21, 2011 vests 100% on March 21, 2016. The option to purchase 7,500 shares at 
$13.83 per share granted to Mr. Rushing on February 10, 2014 vests 100% on February 
10,  2021.  Share  numbers  and  exercise  price  reflect  3-for-1  stock  split  that  occurred  on 
July 16, 2014. 

The  option  to  purchase  3,000  shares  at  $10.00  per  share  granted  to  Mr.  Owens  on 
October  31,  2012  vests  100%  on  October  31,  2017.  Share  numbers  and  exercise  price 
reflect 3-for-1 stock split that occurred on July 16, 2014. 

(3) 

(4) 

(5) 

Plan Option Exercises and Stock Vested in 2014 

The  following  table  sets  forth  information  regarding  option  exercises  by  and  restricted 

stock vesting for our named executive officers during 2014: 

Name 

(a) 

Thomas A. Broughton III(1) 
William M. Foshee(2) 
Clarence C. Pouncey III 
Rodney E. Rushing 
Don G. Owens 

Option Awards 

Stock Awards 

Number of 
Shares Acquired 
on Exercise (#) 

Value Realized 
on Exercise ($) 

Number of 
Shares Acquired 
on Vesting (#) 

Value Realized 
on Vesting ($) 

(b) 

55,500 
90,000 
- 
- 
- 

(c) 

$482,550 
$889,800 
- 
- 
- 

(d) 

12,000 
- 
- 
- 
- 

(e) 

$353,760 
- 
- 
- 
- 

(1) Mr. Broughton exercised options for 25,500 shares at a price of $3.33 per share and for 
30,000  shares  at  a  price  of  $6.67  per  share.  Mr.  Broughton  received  a  restrictive  stock 
award  of  60,000  shares  in  2009  and  12,000  shares  of  such  award  as  referenced  in  the 
table above vested on October 26, 2014. Based upon a value of $13.83 per share, the last 
sale  price  of  the  Company’s  common  stock  known  to  the  Company  at  the  time  of 
exercise,  the  value  realized  by  Mr.  Broughton  on  the  exercise  of  such  options  was 
$482,550. Based upon a value of $29.48 per share, the closing price of the Company’s 
common stock on the last trading day prior to the vesting date, the value realized by Mr. 
Broughton upon vesting of such shares was $353,760.  

(2) Mr.  Foshee  exercised  options  for  60,000  shares  at  a  price  of  $3.33  per  share,  15,000 
shares at a price of $3.67 per share and 15,000 shares at a price of $6.67 per share. Based 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
upon  a  value  of  $13.83  per  share,  the  last  sale  price  of  the  Company’s  common  stock 
known to the Company at the time of exercise, the value realized by Mr. Foshee on the 
exercise of such options was $889,800. 

Pension Benefits 

The  Company  does  not  maintain  any  benefit  plan  that  provides  for  payments  or  other 

benefits at, following or in connection with retirement, other than the Company’s 401(k) plan. 

Nonqualified Defined Contribution and Other Nonqualified Deferred Compensation Plans 

The Company does not maintain any defined contribution or other plans that provide for 

the deferral of compensation on a basis that is not tax-qualified. 

Effect  of  Compensation  Policies  and  Practices  on  Risk  Management  and  Risk-Taking 
Incentives 

There is inherent risk in the business of banking. However, we do not believe that any of 
our  compensation  policies  and  practices  provide  incentives  to  our  employees  to  take  risks  that 
are reasonably likely to have a material adverse effect on us. We believe that our compensation 
policies  and  practices  are  consistent  with  those  of  similar  bank  holding  companies  and  their 
banking  subsidiaries  and  are  intended  to  encourage  and  reward  performance  that  is  consistent 
with sound practice in the industry. 

EMPLOYMENT CONTRACTS AND TERMINATION OF EMPLOYMENT 
ARRANGEMENTS AND POTENTIAL PAYMENTS UPON TERMINATION OR 
CHANGE IN CONTROL 

Change in Control Agreements  

General 

We  have  two  change  in  control  severance  agreements  with  named  executive  officers, 
William  M.  Foshee  and  Clarence  C.  Pouncey  III.  Each  of  these  change  in  control  agreements 
was  originally  entered  into  with  the  Bank,  but  have  been  amended  and  restated  to  apply  to  a 
change in control of the Company as well as the Bank.  

Mr. Foshee’s and Mr. Pouncey’s agreements generally provide for a lump sum payment 
(equal to two times annual base salary for Mr. Foshee and one times annual base salary for Mr. 
Pouncey) in the event of the termination of their respective employment within 24 months after a 
“change in control” (as defined in their agreements) either: (i) by the Bank or the Parent, other 
than for “cause” (as defined in the respective agreements), death, disability or the attainment of 
normal retirement date, or (ii) by the employee for the specific reasons set forth in the contract. 
These  agreements  are  not  employment  agreements  and  do  not  guarantee  employment  for  any 
term or period; they only apply if a change in control occurs. 

The  size  of  each  benefit  was  set  through  arm’s-length  negotiations  with  each  of  such 
individuals upon their employment and consistent with general industry standards. Each of these 

29 

 
 
 
agreements was approved by the board of directors of the Bank and the Company. 

Definitions  

The  term  “change  in  control”  is  defined  in  Mr.  Foshee’s  and  Mr.  Pouncey’s  change  in 

control agreements to include: 

(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 

a merger, consolidation or other corporate reorganization (other than a holding company 
reorganization) involving either the Company or the Bank in which we do not survive, or 
if  we  survive,  our  stockholders  before  such  transaction  do  not  own  more  than  50%  of, 
respectively, (i) the common stock of the surviving entity, and (ii) the combined voting 
power of any other outstanding securities entitled to vote on the election of directors of 
the surviving entity; 

the acquisition, other than from us, by any individual, entity or group (within the meaning 
of Section 13(d)(3) or 14(d)(2) of the Exchange Act) of beneficial ownership of 50% or 
more of either the then outstanding shares of our common stock or the combined voting 
power of our then outstanding voting securities entitled to vote generally in the election 
of directors; provided, however, that neither of the following shall constitute a change in 
control: 

- 

- 

any acquisition by us, by any of our subsidiaries, or by any employee benefit plan 
(or related trust) of us or our subsidiaries, or 

any acquisition by any corporation, entity, or group, if, following such acquisition, 
more than 50% of the then-outstanding voting rights of such corporation, entity or 
group  are  owned,  directly  or  indirectly,  by  all  or  substantially  all  of  the  persons 
who were the owners of our common stock immediately prior to such acquisition;  

individuals who, as of the effective date of the change in control agreement, constituted 
our board of directors cease for any reason to constitute at least a majority of our board of 
directors, except as otherwise provided in the agreement 

approval by our stockholders of: 

- 

- 

- 

our complete liquidation or dissolution,  

a complete liquidation or dissolution of the Bank, or 

the sale or other disposition of all or substantially  all our assets, other than to an 
entity with respect to which immediately following such sale or other disposition, 
more than 50% of, respectively, the then-outstanding shares of common  stock of 
such  corporation,  and  the  combined  voting  power  of  the  then-outstanding  voting 
securities of such corporation entitled to vote generally in the election of directors, 
is then beneficially owned, directly or indirectly, by all or substantially all of the 
individuals  and  entities  who  were  the  beneficial  owners,  respectively,  of  our 
outstanding  common  stock,  and  our  outstanding  voting  securities  immediately 
prior to such sale or other disposition, in substantially the same proportions as their 

30 

 
 
 
ownership,  immediately  prior  to  such  sale  or  disposition,  of  our  outstanding 
common stock and our outstanding securities, as the case may be. 

(cid:2) 

Notwithstanding  the  foregoing,  if  Section  409A  of  the  Internal  Revenue  Code  would 
apply to any payment or right arising under the change in control agreements as a result 
of a change in control as described above, then with respect to such right or payment the 
only events that would constitute a change in control will be deemed to be those events 
that would constitute a change in the ownership or effective control of the Company, or 
in the ownership of a substantial portion of the assets of the Company in accordance with 
Section 409A. 

The change in control payments are due in the event that we terminate Mr. Foshee or Mr. 
Pouncey without “cause” (as such term is defined in the agreements) any time within two years 
after a change in control.  In addition, the change of control payment is triggered in the event that 
Mr. Foshee or Mr. Pouncey terminates his employment any time within two years after a change 
in control for any of the following reasons: (i) they are assigned to duties or responsibilities that 
are  materially  inconsistent  with  their  position,  duties,  responsibilities  or  status  immediately 
preceding such change in control, or a change in their reporting responsibilities or titles in effect 
at such time resulting in a reduction of their responsibilities or position; (ii) the reduction of their 
base  salary  or,  to  the  extent  such  has  been  established  by  the  board  of  directors  or  its 
Compensation Committee, target bonus (including any deferred portions thereof) or substantial 
reduction  in  their  level  of  benefits  or  supplemental  compensation  from  those  in  effect 
immediately  preceding  such  change  in  control;  or  (iii)  their  transfer  to  a  location  requiring  a 
change in residence or a material increase in the amount of travel normally required of them in 
connection with their employment. 

In  addition  to  the  cash  payments  set  forth  in  the  change  in  control  agreements,  any 
incentive  stock  options  and  restricted  stock  awards  granted  to  the  affected  employee  will 
immediately vest upon a change in control. 

Estimated Payments upon a Termination or Change in Control 

Under the agreements, Mr. Foshee is entitled to a change in control payment equal to two 
times his annual base salary at the time of the change in control and Mr. Pouncey is entitled to a 
change in control payment equal to one times his annual base salary at the time of the change in 
control.  Assuming that we had a change in control as of December 31, 2014, as defined in both 
the  change  in  control  agreements  above,  and  assuming  further  that  each  of  the  requisite 
triggering events had occurred as of such date, then we would have had to pay cash payments of 
$460,000 to Mr. Foshee and $263,000 to Mr. Pouncey, each in a lump sum payment within 30 
days of their respective termination. 

Furthermore, assuming we had a change in control as of December 31, 2014, as defined 
in either of our stock incentive plans, and further assuming that the value of the stock as of that 
date  was  $32.95  per  share  (the  closing  price  on  such  date),  then  each  of  the  named  executive 
officers would become immediately vested in their unvested incentive stock options as of such 
date equal to the following value based upon the difference between $32.95 per share and their 
respective exercise prices per share for such shares: (i) Thomas A. Broughton III — $1,500,960, 

31 

 
 
 
(ii) William M. Foshee - $652,215, (iii) Clarence C. Pouncey, III - $0; (iv) Rodney E. Rushing - 
$2,553,150, and (v) Don G. Owens - $68,850. 

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 
MANAGEMENT 

Security Ownership of Certain Beneficial Owners 

As of December 31, 2014, there was no person (including any group) who is known to us 

to be the beneficial owner of more than 5% of our common stock. 

Security Ownership of Management 

The following table sets forth the beneficial ownership of our common stock as of March 
9,  2015  by:  (i)  each  of  our  directors;  (ii)  our  named  executive  officers;  and  (iii)  all  of  our 
directors and our executive officers as a group. Except as otherwise indicated, each person listed 
below has sole voting and investment power with respect to all shares shown to be beneficially 
owned by him except to the extent that such power is shared by a spouse under applicable law. 
The  information  provided  in  the  table  is  based  on  our  records,  information  filed  with  the  SEC 
and information provided to the Company. 

Amount and Nature of 
Beneficial Ownership 

Percentage of Outstanding 
Common Stock (%)(2) 

Name and Address of Beneficial Owner(l) 

Thomas A. Broughton III 

Stanley M. Brock 

Michael D. Fuller 

James J. Filler 

J. Richard Cashio 

Hatton C. V. Smith 

William M. Foshee 

Clarence C. Pouncey III 

Rodney E. Rushing 

Don G. Owens 

653,900 

451,960 

510,394 

644,903 

356,586 

181,497 

223,476 

378,861 

122,000 

0 

(3)(4) 
(3)(5) 
(3)(6) 
(3) 
(3)(7) 
(3) 
(8) 
(9) 
(10) 
 (11) 

All directors and executive officers as a group (10 
persons) 

3,523,577 

(12) 

_________________ 

2.50% 

1.73% 

1.95% 

2.47% 

1.36% 

* 

* 

1.45% 

* 

* 

13.49% 

* 

(1) 

(2) 

Owns less than 1% of outstanding common stock. 

The addresses for all above listed individuals is 850 Shades Creek Parkway, Suite 200, 
Birmingham, Alabama 35209. 

Except as otherwise noted herein, the percentage is determined on the basis of 25,483,110 
shares of our common stock outstanding plus securities deemed outstanding pursuant to 
Rule  13d-3  promulgated  under  the  Securities  Exchange  Act  of  1934,  as  amended  (the 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
(3) 

(4) 

(5) 

(6) 

(7) 

(8) 

“Exchange Act”). Under Rule 13d-3, a person is deemed to be a beneficial owner of any 
security owned by certain family members and any security of which that person has the 
right to acquire beneficial ownership within 60 days, including, without limitation, shares 
of our common stock subject to currently exercisable options. 

Does not include an option granted to each director on November 28, 2011 to purchase 
30,000 shares of common stock for $10.00 per share which vests 100% after five years. 
Share  numbers  and  exercise  price  reflect  3-for-1  stock  split  that  occurred  on  July  16, 
2014. 

Includes  6,900  shares  owned  by  an  adult  child  for  whom  Mr.  Broughton  provides  all 
support.  Does  not  include  an  option  granted  to  Mr.  Broughton  on  January  19,  2011  to 
purchase 33,000 shares of common stock for $8.33 per share which vests 100% after five 
years.  Does  not  include  an  option  granted  to  Mr.  Broughton  on  January  20,  2015  to 
purchase  10,000  shares  of  common  stock  for  $30.17  per  share  which  vests  100%  after 
five years. Includes 27,000 shares owned by his spouse, but does not include 3,300 shares 
owned by each of his two stepchildren. Mr. Broughton disclaims beneficial ownership of 
such  shares.  Mr.  Broughton  has  pledged  27,000  shares  to  Business  First  Bank,  Baton 
Rouge, as security for a line of credit. Share numbers and exercise price  reflect  3-for-1 
stock split that occurred on July 16, 2014. 

Includes  36,750  shares  of  common  stock  owned  by  one  of  Mr.  Brock’s  children,  as  to 
which  Mr.  Brock  may  still  be  deemed  to  be  the  beneficial  owner.  Mr.  Brock  disclaims 
beneficial ownership of all shares not directly owned by him. Share numbers and exercise 
price reflect 3-for-1 stock split that occurred on July 16, 2014. 

Includes  12,000  shares  held  by  Mr.  Fuller’s  spouse.  Mr.  Fuller  disclaims  beneficial 
ownership of such shares.  Includes 444,000 shares held by Tyrol, Inc., which is owned 
by Mr. Fuller’s adult children.  Mr. Fuller disclaims beneficial ownership of such shares. 
Share  numbers  and  exercise  price  reflect  3-for-1  stock  split  that  occurred  on  July  16, 
2014.  

Includes 14,376 shares owned by Mr. Cashio’s daughter for whom Mr. Cashio provides 
all  support.    Mr.  Cashio  disclaims  beneficial  ownership  of  such  shares.  Share  numbers 
and exercise price reflect 3-for-1 stock split that occurred on July 16, 2014. 

Includes  15,000  shares  obtainable  within  60  days  pursuant  to  an  option  granted  to  Mr. 
Foshee  on  February  16,  2010  to  purchase  15,000 shares  at $8.33 per share which vests 
3,000 shares on  February  16, 2014  and 12,000 shares on  February 16, 2015.  Does not 
include an option granted on January 19, 2011 to purchase up to 7,500 shares of common 
stock for $8.33 per share which vests 100% on January 19, 2016, or an option to purchase 
7,500 shares of common stock for $10.00 per share granted on February 21, 2012, which 
vests  100%  on  February  21,  2017.  Mr.  Foshee  has  pledged  110,976  shares  to  First 
National Bankers Bank. Share numbers and exercise price reflect 3-for-1 stock split that 
occurred on July 16, 2014. 

33 

 
 
 
(9) 

Includes  150,000  shares  of  common  stock  obtainable  within  60  days  pursuant  to  an 
option  granted  to  Mr.  Pouncey  on  April  20,  2006  to  purchase  up  to  150,000  shares  of 
common stock for $3.67 per share, which vests  at  27,000 shares per  year beginning on 
April 20, 2009 and 15,000 shares on April 20, 2014. Includes 13,860 shares beneficially 
owned by Mr. Pouncey’s wife through a limited liability company.  Does not include 999 
shares owned by Mr. Pouncey’s daughter.  Mr. Pouncey disclaims beneficial ownership 
of such shares. Share numbers and exercise price reflect 3-for-1 stock split that occurred 
on July 16, 2014. 

(10)  Does not include an option granted on March 21, 2011 to purchase up to 105,000 shares 
of common stock for $10.00 per share which vests 100% on March 21, 2016, or an option 
to purchase 7,500 shares of common stock for $13.83 per share granted on February 10, 
2014, which vests 100% on February 10, 2021. Share numbers and exercise price reflect 
3-for-1 stock split that occurred on July 16, 2014. 

(11)  Does not include an option granted on October 31, 2012 to purchase up to 3,000 shares of 
common  stock  for  $10.00  per  share  which  vests  100%  on  October  31,  2017.  Share 
numbers and exercise price reflect 3-for-1 stock split that occurred on July 16, 2014. 

(12) 

Includes 165,000 shares obtainable within 60 days pursuant to the exercise of outstanding 
options or warrants. 

PROPOSAL 2:  
RATIFICATION OF DIXON HUGHES GOODMAN, LLP AS OUR INDEPENDENT 
REGISTERED PUBLIC ACCOUNTING FIRM FOR THE YEAR ENDING DECEMBER 
31, 2015 

As previously reported in a Current Report on Form 8−K filed with the SEC on June 24, 
2014 (“Current Report”), the Audit Committee of the Board of Directors dismissed KPMG LLP 
as  the  Company’s  independent  registered  public  accounting  firm  on  June  18,  2014,  effective 
immediately.  During  the  fiscal  years  ended  December  31,  2013  and  2012,  and  the  subsequent 
interim period through June 18, 2014: (i) there have been no disagreements with KPMG on any 
matter of accounting principles or practices, financial statement disclosure or auditing scope or 
procedure, which disagreements, if not resolved to the satisfaction of KPMG, would have caused 
it to make reference to the subject matter of the disagreement in connection with its reports; and 
(ii) KPMG did not advise the Company of any “reportable events” as that term is defined in Item 
304(a)(1)(v) of Regulation S-K. 

The audit reports of KPMG on the financial statements of the Company as of and for the 
fiscal years ended December 31, 2013 and 2012 did not contain an adverse opinion or disclaimer 
of  opinion  and  were  not  qualified  or  modified  as  to  uncertainty,  audit  scope  or  accounting 
principles. 

The  Company  provided  to  KPMG  the  disclosure  contained  in  the  Current  Report  and 
requested  KPMG  furnish  a  letter  addressed  to  the  SEC  stating  whether  it  agreed  with  the 
statements contained therein and, if not, stating the respects in which it did not agree. A copy of 
KPMG LLP’s letter, dated June 24, 2014, was filed as Exhibit 16.1 to the Current Report. 

34 

 
 
 
 
 
On  June  18,  2014,  the  Board  of  Directors  ratified  and  approved  the  Company’s 
engagement of Dixon Hughes Goodman, LLP as independent auditors for the Company and its 
subsidiaries.  

During the years ended December 31, 2013 and 2012 and through June 18, 2014, neither 
the Company nor anyone on its behalf consulted Dixon Hughes Goodman, LLP regarding (i) the 
application of accounting principles to a specific completed or contemplated transaction, (ii) the 
type of audit opinion that might be rendered on the Company's financial statements, or (iii) any 
matter that was the subject of a disagreement or event identified in response to Item 304(a)(1) of 
Regulation S-K (there being none). 

Subject to the ratification by our stockholders, our Board of Directors intends to engage 
Dixon Hughes Goodman, LLP as our independent registered public accounting firm for the fiscal 
year ending December 31, 2015. 

The  submission  of  this  matter  for  ratification  by  stockholders  is  not  legally  required; 
however, our Board of Directors believes that such submission is consistent with best practices 
in corporate governance and is an opportunity for stockholders to provide direct feedback to the 
directors on an important issue of corporate governance. A majority of the total votes cast at the 
Annual  Meeting,  either  in  person  or  by  proxy,  will  be  required  for  the  ratification  of  the 
appointment  of  the  independent  registered  public  accounting  firm.  If  our  stockholders  do  not 
ratify  the  selection  of  Dixon  Hughes  Goodman,  LLP,  the  appointment  of  the  independent 
registered  public  account  firm  will  be  reconsidered  by  the  Audit  Committee  and  the  Board  of 
Directors. 

THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  A  VOTE 
“FOR”  THE  RATIFICATION  OF  DIXON  HUGHES  GOODMAN,  LLP  AS  OUR 
INDEPENDENT  REGISTERED  PUBLIC  ACCOUNTING  FIRM  FOR  THE  YEAR 
ENDING DECEMBER 31, 2015. 

INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

Our  consolidated  balance  sheet  as  of  December  31,  2014,  and  the  related  consolidated 
statements of income, comprehensive income, stockholders’ equity and cash flows for  the  year 
ended December 31, 2014 have been audited by Dixon Hughes Goodman, LLP, our independent 
registered public accounting firm, as stated in their report appearing in our 2014 Annual Report 
on  Form  10-K.  Dixon  Hughes  Goodman,  LLP  was  initially  engaged  as  our  independent 
registered public accounting firm on June 18, 2014. Representatives of Dixon Hughes Goodman, 
LLP are expected to be in attendance at our Annual Meeting, will have the opportunity to make a 
statement  if  they  desire  to  do  so,  and  are  expected  to  be  available  to  respond  to  appropriate 
questions.  Representatives  of  KPMG  LLP  are  not  expected  to  be  in  attendance  at  our  Annual 
Meeting. 

35 

 
 
 
 
 
 
Audit and Non-Audit Services Pre-Approval Policy 

The  Audit  Committee’s  charter  provides  that  the  Audit  Committee  must  pre-approve 
services  to  be  performed  by  our  independent  registered  public  accounting  firm.  In  accordance 
with  that  requirement,  the  Audit  Committee  pre-approved  the  engagement  of  Dixon  Hughes 
Goodman,  LLP  pursuant  to  which  it  provided  the  audit  and  audit-related  services  described 
below  for  the  fiscal  year  ended  December  31,  2014.  One  hundred  percent  of  the  fees  set  forth 
below were pre-approved by the Audit Committee. 

Dixon Hughes Goodman LLP 

(1) Audit fees 
(2) Audit-related fees  
(3) Tax fees  
(4) All other fees 
(1) Includes fees incurred for re-audit of financial statements for the years ended December 31, 

2014 
$216,160(1) 
$8,500(2) 
$10,000(3) 
$0 

2012 and 2013, which financial statements were previously audited by KPMG LLP. 

(2) Consists  of  fees  incurred  in  connection  with  the  review  of  the  registration  statement  filed 

with the SEC on Form S-4, as amended, on November 24, 2014. 

(3) Consists of fees incurred in connection with tax return filings for the year ended 2013. 

KPMG LLP 

2014 
(1) Audit fees 
$166,686 
$50,000(1) 
(2) Audit-related fees  
(3) Tax fees  
$0 
(4) All other fees 
$0 
(1) Consists of fees incurred in connection with the review of, and consent to the incorporation 
of  Financial  Statements  in,  the  registration  statements  on  Form  S-8  and  Form  S-4,  as 
amended, filed with the SEC on June 17, 2014 and November 24, 2014, respectively. 

2013 
$287,800 
$24,196(2) 
$10,311(3) 
$0 

(2) Consists of fees incurred in connection with Federal Housing Authority and Small Business 

Lending Fund compliance. 

(3) Consists of fees incurred in connection with tax return filings for the year ended 2012. 

REPORT OF THE AUDIT COMMITTEE 

The  Audit  Committee  of  the  board  of  directors  of  ServisFirst  Bancshares,  Inc.  has 
reviewed  and  discussed  the  audited  consolidated  financial  statements  of  the  Company  and  its 
subsidiary,  ServisFirst  Bank,  with  management  of  the  Company  and  Dixon  Hughes  Goodman, 
LLP, independent registered public accountants for the Company for the year ended December 
31,  2014.  Management  represented  to  the  Audit  Committee  that  the  Company’s  audited 
consolidated  financial  statements  were  prepared  in  accordance  with  U.S.  generally  accepted 
accounting principles. 

The  Audit  Committee  has  discussed  with  Dixon  Hughes  Goodman,  LLP  the  matters 
required  to  be  discussed  by  PCAOB  Auditing  Standard  No.  16,  “Communications  with  Audit 
Committees.”  The  Audit  Committee  has  received  the  written  disclosures  and  confirming  letter 

36 

 
 
 
  
  
from Dixon Hughes Goodman, LLP required by Independence Standards Board Standard No. 1, 
“Independence  Discussions  with  Audit  Committees,”  and  has  discussed  with  Dixon  Hughes 
Goodman, LLP their independence from the Company. 

Based  on  these  reviews  and  discussions  with  management  of  the  Company  and  Dixon 
Hughes Goodman, LLP referred to above, the Audit Committee has recommended to our board 
of  directors  that  the  audited  consolidated  financial  statements  of  the  Company  and  its 
subsidiaries for the fiscal year ended December 31, 2014 be included in the Company’s Annual 
Report on Form 10-K for the year ended December 31, 2014. 

This  Audit  Committee  Report  shall  not  be  deemed  incorporated  by  reference  in  any 
document previously or subsequently filed with the SEC that incorporates by reference all or any 
portion of this Proxy Statement. 

Submitted by the Audit Committee: 

Michael D. Fuller, Chairman 
J. Richard Cashio  
Stanley M. Brock 

PROPOSAL 3:  
ADVISORY VOTE ON EXECUTIVE COMPENSATION 

The Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 (the “Dodd-
Frank Act”) included a provision that requires publicly-traded companies to hold an advisory, or 
non-binding, stockholder vote to approve or disapprove the compensation of executive officers. 
Consistent with that requirement, we are conducting an advisory vote on the compensation of the 
executive officers named in this proxy statement. The compensation of our executive officers is 
disclosed  in  this  Proxy  Statement  under  the  headings  “Executive  Compensation”  and 
“Compensation Discussion and Analysis” above in accordance with rules and regulations of the 
SEC. 

We  believe  that  the  most  effective  executive  compensation  program  is  one  that  is 
designed to reward the achievement of specific annual, long-term and strategic goals by us and 
the  Bank,  and  which  aligns  executives’  interests  with  those  of  our  stockholders  by  rewarding 
performance, with the ultimate objective of improving stockholder value. As a stockholder, you 
have the opportunity to endorse or not endorse our executive compensation program and policies 
through an advisory vote, commonly known as a “Say on Pay” vote, on the following resolution: 

RESOLVED, that the compensation paid to the Company’s named executive officers as 

disclosed herein pursuant to Item 402 of Regulation S-K, including the Compensation 
Discussion and Analysis, compensation tables and narrative discussion, is hereby approved. 

This vote is intended to address the overall compensation of our named executive officers 
and  the  policies  and  practices  described  in  this  Proxy  Statement.  This  vote  is  advisory  and 
therefore  not  binding  on  the  Company,  the  Compensation  Committee  or  the  board.  The  board 
and the Compensation Committee value the opinions of stockholders and will take into account 
the outcome of the vote when considering future executive compensation arrangements. 

37 

 
 
 
THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  A  VOTE 
“FOR”  THE  RESOLUTION  APPROVING  THE  COMPENSATION  PAID  TO  OUR 
NAMED EXECUTIVE OFFICERS. 

STOCKHOLDER PROPOSALS 

Under  Exchange  Act  Rule  14a-8,  any  stockholder  desiring  to  submit  a  proposal  for 
inclusion in our proxy materials for our 2016 Annual Meeting of Stockholders must provide the 
Company with a written copy of that proposal by no later than November 13, 2015, which is 120 
days  before  the  first  anniversary  of  the  date  on  which  the  Company’s  proxy  materials  for  the 
2015  Annual  Meeting  were  first  mailed  to  stockholders.  However,  if  the  date  of  our  Annual 
Meeting in 2016 changes by more than 30 days from the date of our 2015 Annual Meeting, then 
the deadline would be a reasonable time before we begin distributing our proxy materials for our 
2016  Annual  Meeting.  Matters  pertaining  to  such  proposals,  including  the  number  and  length 
thereof,  eligibility  of  persons  entitled  to  have  such  proposals  included  and  other  aspects  are 
governed  by  the  Exchange  Act  and  the  rules  of  the  SEC  thereunder  and  other  laws  and 
regulations, to which interested stockholders should refer. 

If a stockholder desires to bring other business before the 2016 Annual Meeting without 
including  such  proposal  in  the  Company’s  proxy  statement,  the  stockholder  must  notify  the 
Company in writing on or before January 27, 2016. 

Our  Corporate  Governance  and  Nominations  Committee  will  consider  nominees  for 
election  to  our  board  of  directors.  See  “Committees  of  the  Board  of  Directors-Corporate 
Governance  and  Nominations  Committee”  on  page  12  for  details  to  be  included  in  any  such 
nomination. Nominations should be submitted in a timely manner in care of our Chief Financial 
Officers. 

38 

 
 
 
 
 
GENERAL INFORMATION 

As of the date of this Proxy Statement, the board of directors does not know of any other 
business to be presented for consideration or action at the Annual Meeting, other than that stated 
in the notice of the Annual Meeting. If other matters properly come before the Annual Meeting, 
the persons named in the accompanying form of proxy will vote thereon in their best judgment. 

By Order of the Board of Directors  

SERVISFIRST BANCSHARES, INC. 

William M. Foshee 
Secretary and Chief Financial Officer 

Birmingham, Alabama 
March 13, 2015 

39 

 
 
 
 
 
 
 
[This page intentionally left blank.] 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Name is Our Mission

2014 Annual Report

ServisFirst Bank
www.servisfirstbank.com

ServisFirst Bancshares
http://servisfirstbancshares.investorroom.com/

Birmingham  (cid:2) Dothan  (cid:2) (cid:3)(cid:4)(cid:5)(cid:6)(cid:7)(cid:8)(cid:9)(cid:10)(cid:10)(cid:11)(cid:12)(cid:12)(cid:2)(cid:12) (cid:13)(cid:14)(cid:15)(cid:9)(cid:10)(cid:11)(cid:12)(cid:12)(cid:2)(cid:12)(cid:12)(cid:13)(cid:14)(cid:5)(cid:6)(cid:16)(cid:14)(cid:17)(cid:11)(cid:18)(cid:19)(cid:12)(cid:12)(cid:2)(cid:12)(cid:12)(cid:20)(cid:21)(cid:7)(cid:22)(cid:8)(cid:9)(cid:10)(cid:10)(cid:11)(cid:12)(cid:12)(cid:2)(cid:12)(cid:12)(cid:23)ensacola

 
 
March 13, 2015

Dear Shareholder,

2014 was a strong year of growth, profitability, and building shareholder value for our Company. We also attracted 
great bankers in 2014 who will help us reach our growth goals in 2015 and beyond.  We completed our initial public 
offering on May 13, 2014, which has improved our visibility and given us more traction with larger commercial and 
industrial companies in each of our markets.

We purchased our first bank in 2014, Metro Bank in Atlanta, Georgia.  That acquisition closed on February 2, 2015 
and Ken Barber is now our Regional CEO for Atlanta.  As a Board, we thought Atlanta was a great potential market 
for  us  which  would  not  only  contribute  to  our  growth  and  customer  footprint,  it  also  allowed  entry  into  the 
metropolitan Atlanta area, which is certainly a more rational market since the recession.  While we are committed to 
continuing our organic growth plan, a plan we have followed since our 2005 formation, Atlanta was a market where 
we  could  not  find  a  banking  team  to  hire  and  fortunately  for  us,  Ken  agreed  to  join  us  with  his shareholders  in  a 
merger.  Ken is a respected and talented banker who will build out our franchise in this market.

Tom  Trouche  joined  us  as  ServisFirst  South  Carolina  Regional  CEO  in  late  2014  and  we  have  applied  with  our 
regulators  to  open  a  full  service  office  in  Charleston.    Charleston  is  a  vibrant  market  where  our  bank, focusing  on 
service, can be successful.  Tom has already made key hires of experienced bankers who know the Charleston market 
well.

Our Nashville team has had success in 2014 and we continue to add to our team there.  All of our existing regions had 
strong growth in 2014 and each region is aggressively pursuing its goals for 2015.

We recently opened our 200th correspondent bank account through our correspondent division, now in its fourth year.  
Rodney Rushing has put together a great team of experienced correspondent bankers plus a growing team in our credit 
card division that services correspondent customer needs.

We  remain  committed  to  following  the  strategies  that  have  brought  us  success  to  this  point.  Referrals  from 
shareholders are our best source of business leads and we would greatly appreciate any referrals from you, our valued 
shareholder.    We  have  already  had  some  new  institutional  investors  give  us  several  referrals  for  our  correspondent 
division, which we appreciate very much.  

We are pleased, but never satisfied, with our progress in 2014.  I am more excited about our future today than any time 
in our history.  I hope we can deliver what we have been striving for since 2005, which is to be an investment you are 
proud to own.

Sincerely,

Thomas A. Broughton III
President & CEO

2 

 
 
Total Return Performance

ServisFirst Bancshares, Inc.

NASDAQ Composite

NASDAQ Bank

450

400

350

300

250

200

150

100

50

e
u
l
a
V
x
e
d
n
I

0
12/31/09

Index:
ServisFirst Bancshares, Inc.
NASDAQ Composite
NASDAQ Bank

12/31/10

12/31/11

12/31/12

12/31/13

12/31/14

Date

12/31/2009
100.00
100.00
100.00

12/31/2010
100.00
116.91
111.89

12/31/2011
120.00
114.81
97.98

12/31/2012
123.24
133.07
113.45

12/31/2013
166.00
184.06
157.59

12/31/2014
395.40
208.71
162.07

3 

 
 
 
 
$

$

$

$

Selected Balance Sheet Data:
Total Assets
Total Loans 
Loans, net
Securities available for sale
Securities held to maturity 
Cash and due from banks
Interest-bearing balances with banks
Fed funds sold
Mortgage loans held for sale
Restricted equity securities
Premises and equipment, net
Deposits
Other borrowings  
Subordinated debentures
Other liabilities
Stockholders' Equity
Selected income Statement Data:
Interest income
Interest expense
Net interest income 
Provision for loan losses
Net interest income after provision

for loan losses
Noninterest income
Noninterest expense
Income before income taxes
Income taxes expenses
Net income
Net income available to common 
Per common Share Data:
Net income, basic
Net income, diluted
Book value
Weighted average shares outstanding:
Basic
Diluted
Actual shares outstanding
Selected Performance Ratios:
Return on average assets
Return on average stockholders' equity
Dividend payout ratio
Net interest margin (1)
Efficiency ratio (2)
Core Performance Data (3)
Core net income available to common 

stockholders

Core earnings per share, basic
Core earnings per share, diluted
Core return on average assets
Core return on average stockholders'

equity

Core return on average common
stockholders' equity

Core efficiency ratio

SELECTED FINANCIAL DATA

2014

4,098,679
3,359,858
3,324,229
298,310
29,355
48,519
248,054
891
5,984
3,921
7,815
3,398,160
284,288
-
9,018
407,213

144,725
14,119
130,606
10,259

120,347
11,229
57,598
73,978
21,601
52,377
51,946

2.18
2.09
14.81

As of and for the years ended December 31,
2013

2012

2011

(Dollars in thousands except for share and per share data)

$

$

$

3,520,699
2,858,868
2,828,205
265,728
32,274
61,370
188,411
8,634
8,134
4,230
8,351
3,019,642
194,320
-
9,545
297,192

126,081
13,619
112,462
13,008

99,454
10,010
47,489
61,975
20,358
41,617
41,201

2.00
1.90
11.67

$

$

$
$
$

2,906,314
2,363,182
2,336,924
233,877
25,967
58,031
119,423
3,291
25,826
3,941
8,847
2,511,572
136,982
15,050
9,453
233,257

109,023
14,901
94,122
9,100

85,022
9,643
43,100
51,565
17,120
34,445
34,045

1.89
1.66
10.28

$

$

$
$
$

2,460,785
1,830,742
1,808,712
293,809
15,209
43,018
99,350
100,565
17,859
3,501
4,591
2,143,887
84,219
30,514
5,873
196,292

91,411
16,080
75,331
8,972

66,359
6,926
37,458
35,827
12,389
23,438
23,238

1.34
1.18
8.78

2010

1,935,166
1,394,818
1,376,741
276,959
5,234
27,454
204,278
346
7,875
3,510
4,450
1,758,716
24,937
30,420
3,993
117,100

78,146
15,260
62,886
10,350

52,536
5,169
30,969
26,736
9,358
17,378
17,378

1.05
0.95
7.06

$

$

$
$
$

23,855,001
24,818,221
24,801,518

20,607,213
21,806,025
22,050,036

17,989,311
20,825,256
18,806,436

17,278,572
20,247,489
17,796,546

16,557,453
18,883,812
16,582,446

1.32 %
15.70 %
8.79 %
3.80 %
38.78 %

1.31 %
15.99 %
10.02 %
3.80 %
41.54 %

1.12 %
14.86 %
- %
3.79 %
45.54 %

1.04 %
15.86 %
- %
3.94 %
45.51 %

1.39 %
14.43 %
9.57 %
3.68 %
40.61 %

53,558
2.25
2.16
1.44 %

15.00 %

16.74 %
38.86 %

4 

 
 
 
SELECTED FINANCIAL DATA

2014

As of and for the years ended December 31,
2011
2012
(Dollars in thousands except for share and per share data)

2013

0.17 %
0.30 %
0.41 %

1.06 %

0.33 %
0.34 %
0.64 %

1.07 %

0.24 %
0.44 %
0.69 %

1.11 %

0.32 %
0.75 %
1.06 %

1.20 %

2010

0.55 %
1.03 %
1.10 %

1.30 %

354.52 %

314.94 %

253.50 %

159.96 %

126.00 %

97.82 %

93.66 %

93.05 %

83.94 %

84.65 %

79.82 %

23.85 %

21.54 %

21.71 %

9.94 %
13.38 %
11.75 %
9.91 %

8.44 %
11.73 %
10.00 %
8.48 %

8.03 %
11.78 %
9.89 %
8.43 %

84.37 %

76.71 %

19.54 %

7.97 %
12.79 %
11.39 %
9.17 %

78.28 %

78.04 %

14.24 %

6.05 %
11.82 %
10.22 %
7.77 %

25.85 %

20.82 %

46.96 %

34.87 %

195.64 %

10.00 %
16.42 %
17.54 %
12.54 %
37.02 %

14.46 %
21.14 %
21.02 %
20.23 %
27.41 %

40.68 %
18.11 %
29.20 %
17.15 %
18.83 %

24.21 %
27.16 %
31.38 %
21.90 %
67.63 %

179.41 %
22.99 %
15.48 %
22.78 %
19.95 %

Asset quality Ratios:
Net charge-offs to average
loans outstanding

Non-performing loans to totals loans
Non-performing assets to total assets
Allowance for loan losses to total

gross loans

Allowance for loan losses to total
non-performing loans

Liquidity Ratios:
Net loans to total deposits
Net average loans to average

earning assets

Noninterest-bearing deposits to

total deposits

Capital Adequacy Ratios:
Stockholders' Equity to total assets
Total risked-based capital (4)
Tier 1 capital (5)
Leverage ratio (6)
Growth Ratios:
Percentage change in net income
Percentage change in diluted net

income per share
Percentage change in assets
Percentage change in net loans
Percentage change in deposits
Percentage change in equity

(1)  Net interest margin is the net yield on interest earning assets and is the difference between the interest yield earned on interest-earning assets and interest rate paid on interest-bearing liabilities, divided by average earning 
assets.

(2)  Efficiency ratio is the result of noninterest expense divided by the sum of net interest income and noninterest income.

(3) Core metrics exclude a non-routine expense in the first quarter of 2014 related to the correction of our accounting for vested stock options granted to our advisory board members in our Huntsville, Montgomery and Dothan, 
Alabama markets, and a non-routine expense in the second quarter of 2014 related to the acceleration of vesting of stock options previously granted to our advisory board members in our Mobile, Alabama and Pensacola, 
Florida markets.  For a reconciliation of these non-GAAP measures to the most comparable GAAP measure, see "GAAP Reconciliation and Management Explanation of Non-GAAP Financial Measures."  None of the other 
periods included in our selected consolidated financial information are affected by such non-routine expenses.

(4) Total stockholders' equity excluding unrealized gains/(losses) on securities available for sale, net of taxes, and intangible assets plus allowance for loan losses (limited to 1.25% of risk-weighted assets) divided by total risk-
weighted assets.  The FDIC required minimum to be well capitalized is 10%.

(5)Total stockholders' equity excluding unrealized gains/(losses) on securities available for sale, net of taxes, and intangible assets divided by total risk-weighted assets.  The FDIC required minimum to be well-capitalized is 
6%.

(6) Total stockholders' equity excluding unrealized losses on securities available for sale, net of taxes, and intangible assets divided by average assets less intangible assets.  The FDIC required minimum to the be well-
capitalized is 5%; however, the Alabama Banking Department has required that the Bank maintain a Tier 1 capital ratio of 8%.

GAAP Reconciliation and Management Explanation of Non-GAAP Financial Measures

We  recorded  a  non-routine  expense  of  $0.7  million  for  the  first  quarter  of  2014  resulting  from  the  correction of  our  accounting  for  vested  stock 
options previously granted to members of our advisory boards in our Huntsville, Montgomery and Dothan, Alabama markets, and we recorded a non-
routine  expense  of  $1.8  million  for  the  second  quarter  of  2014  resulting  from  an  acceleration  of  vesting  of  stock  options  previously  granted  to 
members of our advisory boards in our Mobile, Alabama and Pensacola, Florida markets.  This change in accounting treatment is a non-cash item 
and does not impact our operating activities or cash from operations.  The non-GAAP financial measures included in this annual report on Form 10-K
results  for  the  year  ended  December  31,  2014  are  “core  net  income  available  to  common  stockholders,”  “core  earnings  per  share,  basic,”  “core 
earnings  per  share,  diluted,”  “core  return  on  average  assets,”  “core  return  on  average  stockholders’  equity,”  “core  return  on  average  common 
stockholders’  equity”  and  “core  efficiency  ratio.”    Each  of  these  seven  core  financial  measures  excludes  the  impact  of  the  non-routine  expense 
attributable to the correction of our accounting for stock options and related acceleration of vesting of such stock options. None of the other periods 
included in our selected financial data are affected by this correction and acceleration of vesting.

“Core net income available to common stockholders” is defined as net income available to common stockholders, adjusted by the net effect of the 
non-routine expense.

5 

 
 
 
“Core earnings per share, basic” is defined as net income available to common stockholders, adjusted by the net effect of the non-routine expense, 
divided by weighted average shares outstanding.

“Core earnings per share, diluted” is defined as net income available to common stockholders, adjusted by the net effect of the non-routine expense, 
divided by weighted average diluted shares outstanding.

“Core return on average assets” is defined as net income, adjusted by the net effect of the non-routine expense, divided by average total assets.

“Core return of average stockholders’ equity” is defined as net income, adjusted by the net effect of the non-routine expense, divided by average total 
stockholders’ equity.

“Core return of average common stockholders’ equity” is defined as net income, adjusted by the net effect of the non-routine expense, divided by 
average common stockholders’ equity.

“Core  efficiency  ratio”  is  defined  as  non-interest  expense,  adjusted  by  the  effect  of  the  non-routine  expense,  divided  by  the  sum  of  net  interest 
income and non-interest income.

We  believe  these  non-GAAP  financial  measures  provide  useful  information  to  management  and  investors  that  is  supplementary  to  our  financial 
condition,  results  of  operations  and  cash  flows  computed  in  accordance  with  GAAP;  however,  we  acknowledge  that  these  non-GAAP  financial 
measures have a number of limitations.  As such,  you should not view these disclosures as  a substitute for results determined in accordance with 
GAAP, and they are not necessarily comparable to non-GAAP financial measures that other companies, including those in our industry, use.  The 
following reconciliation table provides a more detailed analysis of the non-GAAP financial measures for the year ended December 31, 2014.  All 
amounts are in thousands, except share and per share data.

Provision for income taxes - GAAP

Adjustments:
Adjustment for non-routine expense

Core income tax expense
Net income available to common stockholders - GAAP

Adjustments:
Adjustment for non-routine expense

Core net income available to common stockholders
Earnings per share, basic - GAAP
Weighted average shares outstanding, diluted
Core earnings per share, basic
Earnings per share, diluted - GAAP
Weighted average shares outstanding, diluted
Core earnings per share, basic
Return on average assets - GAAP
Net income - GAAP
Adjustments:
Adjustment for non-routine expense

Core net income
Average assets
Core return on average assets
Return on average stockholders' equity - GAAP
Average stockholders' equity
Core return on average stockholders' equity
Return on average common stockholders' equity
Average common stockholders' equity
Core return on average common stockholders' equity
Efficiency ratio - GAAP
Non-interest expense - GAAP

Adjustments:
Adjustment for non-routine expense

Core non-interest expense
Net interest income
Non-interest income

Total net interest income and non-interest income

Core efficiency ratio

$

$
$

$
$

$
$

$

$

$

$

$

$

$

2014

21,601

865
22,466
51,946

1,612
53,558
2.18
23,855,001
2.25
2.09
24,818,221
2.16
1.39 %

52,377

1,612
53,989
3,758,184

1.44 %
14.43 %

359,963

15.00 %
16.23 %

320,005

16.74 %
40.61 %

57,598

2,477
55,121
130,606
11,229
141,835

38.86 %

6 

 
 
 
OFFICERS AND DIRECTORS

PRINCIPAL OFFICERS: SERVISFIRST
BANCSHARES, INC.

Thomas A. Broughton III
President and Chief Executive Officer

William M. Foshee
Executive Vice President, Chief Financial Officer,
Treasurer and Secretary

Clarence C. Pouncey III
Executive Vice President and Chief Operating Officer

PRINCIPAL OFFICERS: SERVISFIRST BANK

Thomas A. Broughton III
President and Chief Executive Officer

William M. Foshee
Executive Vice President, Chief Financial Officer,
Treasurer and Secretary

Clarence C. Pouncey III
Executive Vice President and Chief Operating Officer

G. Carlton Barker
Executive Vice President, Montgomery President
and Chief Executive Officer

Andrew N. Kattos
Executive Vice President, Huntsville President
and Chief Executive Officer

W. Bibb Lamar, Jr.
Executive Vice President, Mobile President
and Chief Executive Officer

B. Harrison Morris III
Executive Vice President, Dothan President 
and Chief Executive Officer

Rex D. McKinney
Executive Vice President, Pensacola President
and Chief Executive Officer

Rodney R. Rushing
Executive Vice President, Correspondent Division

Paul M. Schabacker
Executive Vice President, Commercial Sales

Don G. Owens
Senior Vice President and Chief Credit Officer

BOARD OF DIRECTORS: SERVISFIRST BANCSHARES, INC.
AND SERVISFIRST BANK

Stanley M. Brock, Chairman of the Board

Thomas A. Broughton III
J. Richard Cashio
James J. Filler
Michael D. Fuller
Hatton C. V. Smith

SERVISFIRST BANCSHARES, INC. COMMITTEES

NOMINATING AND CORPORATE GOVERNANCE
Stanley M. Brock
J. Richard Cashio
Michael D. Fuller

AUDIT
Stanley M. Brock
J. Richard Cashio
Michael D. Fuller

COMPENSATION
J. Richard Cashio
James J. Filler
Hatton C.V. Smith

SERVISFIRST BANK REGIONAL DIRECTORS

E. Wayne Bonner
Huntsville, Alabama

Tres Childs
Huntsville, Alabama

David Slyman
Huntsville, Alabama

Irma Tuder
Huntsville, Alabama

Charles Owens
Dothan, Alabama

William C. Thompson
Dothan, Alabama

Thomas M. Bizzell
Pensacola, Florida

Bo Carter
Pensacola, Florida

Sidney White
Huntsville, Alabama

                  Leo Cyr
                   Pensacola, Florida

Danny Windham
Huntsville, Alabama

Tom Young
Huntsville, Alabama

Matt Durney
Pensacola, Florida

Mark S. Greskovich
Pensacola, Florida

John Jernigan
Montgomery, Alabama

Ray Russenberger
Pensacola, Florida

Ray Petty
Montgomery, Alabama

Todd Strange
Montgomery, Alabama

Sandy Sansing
Pensacola, Florida

Roger Webb
Pensacola, Florida

Pete Taylor
Montgomery, Alabama

Stephen G. Crawford
Mobile, Alabama

Ken Upchurch
Montgomery, Alabama

Lowell J. Friedman
Mobile, Alabama

Alan E. Weil, Jr.
Montgomery, Alabama

Barry E. Gritter
Mobile, Alabama

Jerry Adams
Dothan, Alabama

James M. Harrison, Jr.
Mobile, Alabama

Charles H. Chapman
Dothan, Alabama

James L. Henderson
Mobile, Alabama

Ronald DeVane
Dothan, Alabama

John Downs
Dothan, Alabama

Kenneth S. Johnson
Mobile, Alabama

John H. Lewis, Jr.
Mobile, Alabama

7 

 
 
 
OFFICES AND LOCATIONS

BIRMINGHAM MAIN OFFICE
850 Shades Creek Parkway
Suite 100
Birmingham, Alabama 35209
205.949.0345

BIRMINGHAM DOWNTOWN
324 Richard Arrington Jr. Boulevard North
Birmingham, Alabama 35203
205.949.2200

BIRMINGHAM GREYSTONE
5403 Highway 280
Suite 401
Birmingham, Alabama 35242 
205.949.0870

DOTHAN MAIN OFFICE
4801 West Main Street
Dothan, Alabama 36305
334.340.4300

DOTHAN COTTONWOOD CORNERS
1640 Ross Clark Circle
Suite 307
Dothan, Alabama 36301
334.340.4400

HUNTSVILLE MAIN OFFICE
401 Meridian Street
Suite 100
Huntsville, Alabama 35801
256.722.7800

HUNTSVILLE RESEARCH PARK
1267-A Enterprise Way
Huntsville, Alabama 35806
256.722.7880

MOBILE MAIN OFFICE
100 St. Joseph Street
Mobile, Alabama 36602
251.544.6950

MOBILE SPRING HILL OFFICE
4400 Old Shell Road
Mobile, Alabama 36608
251.544.6900

MONTGOMERY MAIN OFFICE
One Commerce Street
Suite 100
Montgomery, Alabama  36104
334.223.5800

MONTGOMERY EAST
8117 Vaughn Road
Unit 20
Montgomery, Alabama  36116
334.223.5600

NASHVILLE MAIN OFFICE
The Tower – Suite 3131
611 Commerce Street
Nashville, TN 37203
615.921.3500

PENSACOLA MAIN OFFICE
316 South Baylen Street
Suite 100
Pensacola, Florida 32502
850.266.9100

PENSACOLA CORDOVA OFFICE
4980 North 12th Avenue
Pensacola, Florida  32504
850.266.9160

8 

 
 
 
STOCKHOLDER INFORMATION

INDEPENDENT REGISTERED PUBLIC
ACCOUNTING FIRM
Dixon Hughes Goodman LLP
191 Peachtree Street NE
Suite 2700
Atlanta, Georgia  30303
404.575.8900

SECURITIES COUNSEL
Bradley Arant Boult Cummings LLP
One Federal Place
1819 Fifth Avenue North
Birmingham, Alabama 35203
205.521.8000

ANNUAL MEETING
The  Annual  Meeting  of  Stockholders  of 
ServisFirst  Bancshares,  Inc.  will  be  held  at the 
Vestavia  Country  Club,  400  Beaumont  Drive, 
Birmingham,  Alabama  on  Thursday,  April  30,
2015, at 5:00 PM Central Daylight Time.

FORM 10-K
Form  10-K  is  ServisFirst  Bancshares,  Inc.’s 
annual  report  filed  with  the  Securities  and 
Exchange  Commission,  and  is  included  within 
this document. A copy of ServisFirst Bancshares, 
Inc.’s  10-K  may  be  obtained,  free  of  charge,  if 
you  address  a  written  request  to  our  Secretary, 
William M. Foshee, 850 Shades Creek Parkway, 
Suite 200, Birmingham, Alabama 35209. 

TRANSFER AGENT
Computershare
P.O. Box 30170
College Station, TX 77842-3170
1.800.368.5948

AVAILABLE INFORMATION
Our corporate website is:
http://servisfirstbancshares.investorroom.com/.
We have direct links on this website to our Code 
of  Ethics  and 
the  charters  for  our  Audit, 
Compensation  and  Corporate  Governance  and 
Nominating Committees  by  clicking  on  the 
“Investor  Relations”  tab.    We  also  have  direct 
links  to  our  filings  with  the  Securities  and 
Exchange Commission (SEC), including, but not 
limited to, our first annual report on Form 10-K, 
Quarterly  Reports  on  Form  10-Q,  Current 
Reports on Form 8-K, proxy statements and any 
amendments  to  these  reports.        You  may  also 
obtain  a  copy  of  any  such  report  free  of  charge 
by requesting such copy in writing to 850 Shades 
Creek  Parkway,  Suite  200,  Birmingham, 
Alabama  35209  Attn.:  Investor  Relations.    This 
annual report and accompanying exhibits and all 
other  reports  and  filings  that  we  file  with  the 
SEC will be available for the public to view and 
copy  (at  prescribed  rates)  at  the  SEC’s  Public 
Reference  Room  at  100  F  Street,  Washington, 
D.C. 20549.  You may also obtain copies of such 
information  at  the  prescribed  rates  from  the 
SEC’s  Public  Reference  Room  by  calling  the 
SEC  at  1-800-SEC-0330. 
  The  SEC  also 
maintains  a  website  that  contains  such  reports, 
proxy  and  information  statements,  and  other 
information  as  we  file  electronically  with  the 
SEC by clicking on http://www.sec.gov.

9 

 
 
 
[This page intentionally left blank.] 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

(Mark One)

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 
1934
FOR THE FISCAL YEAR ENDED DECEMBER 31, 2014

OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE 
ACT OF 1934
For the transition period from _______to_______

Commission file number 001-36452

SERVISFIRST BANCSHARES, INC.
(Exact Name of Registrant as Specified in Its Charter)

Delaware

(State or Other Jurisdiction of
Incorporation or Organization)

26-0734029
           (I.R.S. Employer
           Identification No.)

850 Shades Creek Parkway, Birmingham, Alabama     
(Address of Principal Executive Offices)  

35209
(Zip Code)

(205) 949-0302
(Registrant's Telephone Number, Including Area Code)
Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common stock, par value $.001 per share

Name of exchange on which registered
The NASDAQ Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act:
None
(Titles of Class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

No 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
No 

Yes 

Yes 

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or Section 15(d) of 
the Securities Exchange Act of 1934 during the preceding 12 months (or such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing requirements for the past 90 days.                           Yes 

No 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every 
Interactive Data  File required to be submitted and posted  pursuant  to Rule 405 of Regulation S-T during the preceding 12 
months (or for such shorter period that the registrant was required to submit and post such files).  

                                                                                                                                                               Yes 

No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and 
will  not  be  contained,  to  the  best  of  registrant’s  knowledge,  in  definitive  proxy  or  information  statements  incorporated  by 
reference in Part III of this Form 10-K or any amendments to this Form 10-K. 

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  or  a 
smaller reporting company. See the definition of “large accelerated filer”, “accelerated filer”, and small reporting company” in 
Rule 12b-2 of the Exchange Act (Check one):

Large accelerated filer  Accelerated filer  Non-accelerated filer 

Smaller reporting company 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes  No 

As of June 30, 2014, the aggregate market value of the voting common stock held by non-affiliates of the registrant, based on 
a stock price of $28.81 per share of Common Stock, was $647,999,850.

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

Class

Common stock, $.001 par value

Outstanding as of February 27, 2015
                    24,846,518

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive proxy statement to be filed with the Securities and Exchange Commission in connection 
with its 2015 Annual Meeting of Stockholders are incorporated by reference into Part III of this annual report on Form 10-K.

SERVISFIRST BANCSHARES, INC.

TABLE OF CONTENTS

FORM 10-K

DECEMBER 31, 2014

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

PART I.

4

5

5                                                 
ITEM 1. BUSINESS                                                         
27
ITEM 1A. RISK FACTORS   
41
ITEM 1B.  UNRESOLVED STAFF COMMENTS
41
ITEM 2.  PROPERTIES
42
ITEM 3. LEGAL PROCEEDINGS
ITEM 4. MINE SAFETY DISCLOSURES                                                                                                 44

PART II. 

ITEM 5   MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER

MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

ITEM 6.  SELECTED FINANCIAL DATA
ITEM 7.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION

AND RESULTS OF OPERATIONS

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
ACCOUNTING AND FINANCIAL DISCLOSURES

ITEM 9A. CONTROLS AND PROCEDURES
ITEM 9B. OTHER INFORMATION

PART III.

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
ITEM 11. EXECUTIVE COMPENSATION
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND

MANAGEMENT AND RELATED STOCKHOLDER MATTERS
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR

INDEPENDENCE

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

PART IV.

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

SIGNATURES

EXHIBIT INDEX

42

42
43

47
67
69

112
112
113

113

113
113

113

113
113

114

114

116

117

3 

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This annual report on Form 10-K contains  forward-looking statements  within the  meaning of Section 27A of the Securities 
Act of 1933, as amended, and Section 21E of the Securities Exchange Act.  These “forward-looking statements” reflect our 
current  views  with respect to, among other things, future events and our  financial performance.  The  words  “may,”  “plan,” 
“contemplate,”  “anticipate,”  “believe,”  “intend,”  “continue,”  “expect,”  “project,”  “predict,”  “estimate,”  “could,”  “should,” 
“would,”  “will,”  and  similar  expressions  are  intended  to  identify  such  forward-looking  statements,  but  other  statements  not 
based on historical information may also be considered forward-looking.  All forward-looking statements are subject to risks, 
uncertainties and other factors that may cause our actual results, performance or achievements to differ materially from any 
results expressed or implied by such forward-looking statements.  These statements should be considered subject to various 
risks  and  uncertainties,  and  are  made  based  upon  management’s  belief  as  well  as  assumptions  made  by,  and  information 
currently  available  to,  management  pursuant  to  “safe  harbor”  provisions  of  the  Private  Securities  Litigation  Reform  Act  of 
1995.  Such risks include, without limitation:

(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)

(cid:2)
(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)
(cid:2)
(cid:2)

(cid:2)
(cid:2)

the effects of the continued slow economic recovery and high unemployment;
the effects of continued deleveraging of United States citizens and businesses;
the effects of potential federal spending cuts due to the United States financial budgetary “sequester”;
the effects of continued depression of residential housing values and the slow market for sales and resales;
credit  risks,  including  credit  risks  resulting  from  the  devaluation  of  collateralized  debt  obligations  (CDOs)  and/or 
structured investment vehicles to which we currently have no direct exposure;
the effects of governmental monetary and fiscal policies and legislative and regulatory changes;
the  effects  of  hazardous  weather  such  as  the  tornados  that  struck  the  state  of  Alabama  in  April  2011  and  January 
2012;
the  effects  of  competition  from  other  commercial  banks,  thrifts,  mortgage  banking  firms,  consumer  finance 
companies, credit unions, securities brokerage firms, insurance companies, money market and other mutual funds and 
other  financial  institutions  operating  in  our  market  area  and  elsewhere,  including  institutions  operating  regionally, 
nationally and internationally, together  with competitors offering banking products and services by  mail, telephone 
and the internet;
the effect of any  merger, acquisition or other transaction to  which  we or any of our subsidiaries  may from time to 
time be a party, including our ability to successfully integrate any business that we acquire;
deterioration in the financial condition of borrowers resulting in significant increases in loan losses and provisions for 
those losses;
the effect of changes in interest rates on the level and composition of deposits, loan demand and the values of loan 
collateral, securities and interest sensitive assets and liabilities;
the effects of terrorism and efforts to combat it;
the results of regulatory examinations;
changes  in  state  and  federal  legislation,  regulations  or  policies  applicable  to  banks  and  other  financial  service 
providers,  including  regulatory  or  legislative  developments  arising  out  of  current  unsettled  conditions  in  the 
economy,  including  implementation  of  the  Dodd-Frank  Wall  Street  Reform  and  Consumer  Protection  Act  (the 
“Dodd-Frank Act”);
the effect of inaccuracies in our assumptions underlying the establishment of our loan loss reserves; and
other factors that are discussed in the section titled “Risk Factors” in Item 1A.

The foregoing factors should not be construed as exhaustive and should be read together with the other cautionary statements 
included in this annual report on Form 10-K. If one or more events related to these or other risks or uncertainties materialize, 
or  if  our  underlying  assumptions  prove  to  be  incorrect,  actual  results  may  differ  materially  from  what  we  anticipate. 
Accordingly,  you  should  not  place  undue  reliance  on  any  such  forward-looking  statements.  Any  forward-looking  statement 
speaks  only  as  of  the  date  on  which  it  is  made,  and  we  do  not  undertake  any  obligation  to  publicly  update  or  review  any 
forward-looking  statement,  whether  as  a  result  of  new  information,  future developments  or  otherwise.  New  factors  emerge 
from time to time, and it is not possible for us to predict which will arise. In addition, we cannot assess the impact of each
factor on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially 
from those contained in any forward-looking statements.

4 

PART I

Unless  this  Form  10-K  indicates  otherwise,  the  terms  “we,”  ”our,”  “us,”  “the  Company,”  “ServisFirst  Bancshares”  or 
“ServisFirst”  as  used  herein  refer  to  ServisFirst  Bancshares,  Inc.,  and  its  subsidiaries,  including  ServisFirst  Bank,  which 
sometimes is referred to as “our bank subsidiary” or “the Bank,” and its other subsidiaries.  References herein to the fiscal
years  2010,  2011,  2012,  2013  and  2014  mean  our  fiscal  years  ended  December  31,  2010,  2011,  2012,  2013  and  2014, 
respectively.

ITEM 1.  BUSINESS

Overview

We  are  a  bank  holding  company  within  the  meaning  of  the  Bank  Holding  Company  Act  of  1956  and  are  headquartered  in 
Birmingham,  Alabama.  Through  our  wholly-owned  subsidiary bank,  we  operate 13  full-service  banking  offices  located  in 
Jefferson, Shelby, Madison, Montgomery, Houston and Mobile Counties of Alabama and in Escambia County Florida in the 
metropolitan statistical areas (“MSAs”) of Birmingham-Hoover, Huntsville, Montgomery, Dothan and Mobile, Alabama, and 
Pensacola-Ferry Pass-Brent, Florida.  Additionally, we operate a loan production office in Davidson County of Tennessee in 
the  Nashville  MSA.    Through  our  bank,  we  originate  commercial,  consumer  and  other  loans  and  accept  deposits,  provide 
electronic banking services, such as online and  mobile banking, including remote deposit capture, deliver treasury and cash 
management services and provide correspondent banking services to other financial institutions.  As of December 31, 2014, 
we  had  total  assets  of  approximately  $4.1  billion,  total  loans  of  approximately  $3.4  billion,  total  deposits  of  approximately
$3.4 billion and total stockholders’ equity of approximately $407 million.

We operate our bank using a simple business model based on organic loan and deposit growth, generated through high quality 
customer  service,  delivered  by  a  team  of  experienced  bankers  focused  on  developing  and  maintaining  long-term  banking 
relationships  with  our  target  customers.  We  utilize  a  uniform,  centralized  back  office  risk  and  credit  platform  to  support  a 
decentralized decision-making process executed locally by our regional chief executive officers. This decentralized decision-
making  process  allows  individual  lending  officers  varying  levels  of  lending  authority,  based  on  the  experience  of  the 
individual officer. When the total amount of loans to a borrower exceeds on officer’s lending authority, further approval must
be  obtained  by  the  applicable  regional  chief  executive  officer  (G.  Carlton  Barker  – Montgomery,  Andrew  N.  Kattos  –
Huntsville,  B.  Harrison  Morris,  III  – Dothan,  Rex  D.  McKinney  – Pensacola  or  W.  Bibb  Lamar,  Jr.  – Mobile)  and/or  our 
senior management team. Rather than relying on a more typical traditional, retail bank strategy of operating a broad base of 
multiple brick and  mortar branch locations in each  market, our strategy focuses on operating a limited and efficient  branch 
network  with  sizable  aggregate  balances  of  total  loans  and  deposits  housed  in  each  branch  office.  We  believe  that  this 
approach  more  appropriately  addresses  our  customers’  banking  needs  and  reflects  a  best-of-class  delivery  strategy  for 
commercial banking services. 

Our principal business is to accept deposits from the public and to make loans and other investments. Our principal sources of 
funds for loans and investments are demand, time, savings and other deposits and the amortization and prepayment of loans 
and borrowings. Our principal sources of income are interest and fees collected on loans, interest and dividends collected on 
other investments, and service charges. Our principal expenses are interest paid on savings and other deposits, interest paid on 
our other borrowings, employee compensation, office expenses and other overhead expenses.

In January 2012, we formed SF Holding 1, Inc., an Alabama corporation (“SF Holding”), and its subsidiary, SF Realty 1, Inc., 
an Alabama corporation (“SF Realty 1”). In September 2013, we formed SF FLA Realty, Inc., an Alabama corporation (“SF 
FLA Realty”), as a subsidiary of SF Holding. ”). In May 2014, we formed SF GA Realty, Inc., an Alabama corporation (“SF 
GA Realty”), as a subsidiary of SF Holding. Each of SF Realty 1, SF FLA Realty and SF GA Realty elected to be treated as a 
real estate investment trust (“REIT”) for U.S. income tax purposes. SF Realty 1,  SF FLA Realty and SF GA Realty hold and 
manage participations in residential mortgages and commercial real estate loans originated by our bank in Alabama, Florida 
and Georgia, respectively. SF Holding, SF Realty 1, SF FLA Realty and SF GA Realty are all consolidated into the Company.

As  a  bank  holding  company,  we  are  subject  to  regulation  by  the  Federal  Reserve.  We  are  required  to  file reports  with  the 
Federal Reserve and are subject to regular examinations by that agency.

Recent Developments – Metro Bank Acquisition

On January 31, 2015, we completed the merger with Metro Bancshares, Inc. (“Metro”), which resulted in the acquisition of 
100%  of  all  the  outstanding  shares  of  Metro,  including  all  outstanding  options  and  warrants,  for  an  aggregate  of  636,720 
shares of  ServisFirst common stock and approximately $20.9 million in cash, representing aggregate consideration value of 

5 

approximately $40.3 million (based on the closing price of ServisFirst Bancshares, Inc. on January 30, 2015). The acquisition
of Metro represents our first strategic acquisition and our entry into the Atlanta metropolitan market. At December 31, 2014, 
Metro  had  total  assets  of  approximately  $211  million,  total  loans  of  approximately  $154  million,  total  deposits  of 
approximately  $182  million  and  total  stockholders’  equity  of  approximately  $28  million.  The  cash  portion  of  the  merger 
consideration was paid from the Company’s cash on hand. Because the acquisition closed on January 31, 2015, after the end 
of the fiscal period covered by this Annual Report on Form 10-K, the Company’s financial information does not include any 
of the results of operations from Metro or its subsidiary, Metro Bank. 

History

Our  bank  was  founded  by  our  President  and  Chief  Executive  Officer,  Thomas  A.  Broughton,  III,  and  commenced  banking 
operations  in  May  2005  following  an  initial  capital  raise  of  $35  million,  the  largest  capital  raise  by  a de  novo bank  in  the 
history of Alabama. We were incorporated as a Delaware corporation in August 2007 for the purpose of acquiring all of the
common stock of our bank, and in November 2007 our holding company became the sole shareholder of the bank by virtue of 
a plan of reorganization and agreement of merger. In May 2008, following our filing of a registration statement on Form 10 
with  the  SEC,  we  became  a  reporting  company  within  the  meaning  of  the  Exchange  Act  and  have  been  filing  annual, 
quarterly,  and  current  reports,  proxy  statements  and  other  information  with  the  SEC  since  2008.  On  May  19,  2014,  we 
completed our initial public offering (the  “Offering’) of common  stock. Since  the completion of  the  Offering, our common 
stock has traded on The NASDAQ Global Market under the symbol “SFBS”.

Business Strategy

We  are  a  full  service  commercial  bank  focused  on  providing  competitive  products,  state  of  the  art  technology  and  quality 
service. Our business philosophy is to operate as a metropolitan community bank emphasizing prompt, personalized customer 
service  to  the  individuals  and  businesses  located  in  our  primary  markets.  We  aggressively  market  to  our  target  customers, 
which include privately held businesses with $2 million to $250 million in annual sales, professionals and affluent consumers
whom  we  believe  are  underserved  by  the  larger  regional  banks  operating  in  our  markets.  We  also  seek  to  capitalize  on  the 
extensive  relationships  that  our  management,  directors,  advisory  directors  and  stockholders  have  with  the  businesses  and 
professionals in our markets. 

Focus on  Core Banking  Business. We deliver a broad array of core banking products to our customers. While  many large 
regional competitors and national banks have chosen to develop non-traditional business lines to supplement their net interest 
income,  we  believe  our  focus  on  traditional  commercial  banking  products  driven  by  a  high  margin  delivery  system  is  a 
superior method to deliver returns to our stockholders. We emphasize an internal culture of keeping our operating costs as low
as  practical,  which  in  turn  leads  to  greater  operational  efficiency.  Additionally,  our  centralized  technology  and  process 
infrastructure  contribute  to  our  low  operating  costs.  We  believe  this  combination  of  products,  operating  efficiency  and 
technology make us attractive to customers in our markets. In addition, in 2011 we began providing correspondent banking 
services to various smaller community banks in our markets, and currently act as a correspondent bank to approximately 200 
community  banks  located  throughout  the  southeastern  United  States.  We  provide  a  source  of  clearing  and  liquidity  to  our 
correspondent bank customers, as well as a wide array of account, credit, settlement and international services. 

Commercial  Bank  Emphasis. We  have  historically  focused  on  people  as  opposed  to  places.  This  strategy  translates  into  a 
smaller  number  of  brick  and  mortar  branch  locations  relative  to  our  size,  but  larger  overall  branch  sizes  in  terms  of  total 
deposits. As a result, as of December 31, 2014 our branches averaged approximately $261.4 million in total deposits, and our 
branches that had been open at least three years at that time averaged approximately $330.7 million in total deposits. In the
more typical retail banking model, branch banks continue to lose traffic to other banking channels which may prove to be an 
impediment  to  earnings  growth  for  those  banks  that  have  invested  in  large  branch  networks.  In  addition,  unlike  many 
traditional  community  banks,  we  place  a  strong  emphasis  on  originating  commercial  and  industrial  loans,  which  comprised 
approximately 44.5% of our total loan portfolio as of December 31, 2014. 

Scalable,  Decentralized  Business  Model. We  emphasize  local  decision-making  by  experienced  bankers  supported  by 
centralized risk and credit oversight. We believe  that the delivery by our bankers of in-market customer decisions, coupled 
with risk and credit support from our corporate headquarters, allows us to serve our borrowers and depositors directly and in
person,  while  managing  risk  centrally  and  on  a  uniform  basis. We  intend  to  continue  our  growth  by  repeating  this  scalable 
model in each market in which we are able to identify a strong banking team. Our goal in each market is to employ the highest
quality bankers in that market. We then empower those bankers to implement our operating strategy, grow our customer base 
and  provide  the  highest  level  of  customer  service  possible.  We  focus  on  a  geographic  model  of  organizational  structure  as 
opposed  to  a  line  of  business  model  employed  by  most  regional  banks.  This  structure  assigns  significant  responsibility  and 
accountability to our regional chief executive officers, who we believe will drive our growth and success. We have developed 

6 

a business culture whereby our management team, from the top down, is actively involved in sales, which we believe is a key 
differentiator from our competition.

Identify  Opportunities  in  Vibrant  Markets. Since  opening  our  original  banking  facility  in  Birmingham  in  2005,  as  of 
December 31, 2014, we had expanded into six additional markets. Our focus has been to expand opportunistically when we 
identify  a  strong  banking  team  in  a  market  with  attractive  economic  characteristics  and  market  demographics  where  we 
believe  we  can  achieve  a  minimum  of  $300  million  in  deposits  within  five  years  of  market  entry.  There  are  two  primary 
factors we consider when determining whether to enter a new market:

(cid:2)

(cid:2)

the availability of successful, experienced bankers with strong reputations in the market; and

the  economic  attributes  of  the  market  necessary  to  drive  quality  lending  opportunities  coupled  with  deposit-
related characteristics of the potential market.

Prior  to  entering  a  new  market,  historically  we  have  identified  and  built  a  team  of  experienced,  successful  bankers  with 
market-specific  knowledge  to  lead  the  bank’s  operations  in  that  market,  including  a  regional  chief  executive  officer. 
Generally, we or members of our senior management team are familiar with these individuals based on prior work experience 
and  reputation,  and  strongly  believe  in  the  ability of  such  individuals  to  successfully  execute  our  business  model.  We  also 
have assembled a non-voting advisory board of directors in each market, comprised of directors representing a broad spectrum 
of  business  experience  and  community  involvement  in  the  market.  We  currently  have  advisory  boards  in  each  of  the 
Huntsville, Montgomery, Dothan, Mobile and Pensacola markets.

We announced the hiring of Tom Trouche as Executive Vice President and Regional CEO of Charleston, South Carolina on 
January 20, 2015.  Mr. Trouche will be establishing a banking presence for us in Charleston by hiring a staff of experienced 
bankers and locating office space.

In connection with opening a full-service banking office in a new market, historically we have raised capital through private 
placements to investors in the local market, many of whom are also customers of our bank in such market. We believe that 
having many of our customers who are also stockholders provides us with a strong source of core deposits, aligns our and our 
customers’ interests, and fosters a platform for developing and  maintaining the long-term banking relationships  we  seek. In 
addition to organic expansion, we may seek to expand through targeted acquisitions, as evidenced by our recent merger with 
Metro Bank.  For more information regarding our acquisition of Metro Bank, see the heading entitled “Recent Developments” 
in this Item 1. “Business.”

Markets and Competition

Our primary markets are broadly defined as the metropolitan statistical areas (“MSAs”) of Birmingham-Hoover, Huntsville, 
Montgomery, Dothan and Mobile, Alabama, Pensacola-Ferry Pass-Brent, Florida, and Nashville, Tennessee. We draw most of 
our deposits from, and conduct most of our lending transactions in, these markets.

According to FDIC reports, total deposits in each of our primary market areas have expanded from 2004 to 2014 (deposit data 
reflects totals as reported by financial institutions as of June 30th of each year) as follows:

Jefferson/Shelby County, Alabama
Madison County, Alabama
Montgomery County, Alabama
Houston County, Alabama
Mobile County, Alabama
Escambia County, Florida

2014

$

Compound 
Annual 
Growth Rate

2004
(Dollars in Billions)

30.2 $
6.0
6.1
2.2
6.3
3.6

17.7
3.9
4.0
1.4
4.8
3.1

5.45 %
4.56 %
4.23 %
4.87 %
2.69 %
1.57 %

Our bank is subject to intense competition from various financial institutions and other financial service providers. Our bank 
competes for deposits with other local and regional commercial banks, savings and loan associations, credit unions and issuers 
of commercial paper and other securities, such as money-market and mutual funds. In making loans, our bank competes with 
other  commercial  banks,  savings  and  loan  associations,  consumer  finance  companies,  credit  unions,  leasing  companies  and 
other lenders.

7 

The following table illustrates our market share, by insured deposits, in our primary service areas at June 30, 2014, as reported 
by the FDIC:

Market (1)

Alabama:
Birmingham-Hoover MSA
Huntsville MSA
Montgomery MSA
Dothan MSA
Mobile MSA
Florida:
Pensacola-Ferry Pass-Brent MSA

Number of 
Branches

Our Market 
Deposits

Total Market 
Deposits
(Dollars in Millions)

Ranking

Market 
Share 
Percentage

3
2
2
2
2

2

$

1,523.7 (2) $

574.2
398.5
379.3
290.2

246.3

32,907.2
6,760.9
7,487.6
2,854.9
6,266.7

4,794.9

5
3
6
2
10

7

4.63 %
8.49 %
5.32 %
13.28 %
1.44 %

5.14 %

(1) Represents metropolitan statistical areas (MSAs).
(2) Includes approximately $26.5 million in deposits attributable to our loan production office in Nashville, Tennessee.

Together, deposits for all institutions in Jefferson, Shelby, Madison, Montgomery, Houston and Mobile Counties represented 
approximately 57.15% of all the deposits in the State of Alabama at June 30, 2014. Deposits for all institutions in Escambia 
County represent approximately 0.79% of all the deposits in the state of Florida at June 30, 2014.

Each of our markets are described following:

Birmingham. Birmingham, the largest city in Alabama, is located in central Alabama 146 miles west of Atlanta, Georgia and 
148 miles southwest of Chattanooga, Tennessee. The Birmingham-Hoover MSA’s economy consists of a diverse mixture of 
traditional and emerging employment sectors. While metals manufacturing is an important historical sector, finance, insurance
and  healthcare  services  and  distribution  are  the  region’s  core  economic sectors,  and  biological  and  medical  technology, 
entertainment and diverse manufacturing have been identified as the region’s emerging economic sectors. Large corporations 
headquartered  or  with  a  major  presence  in  the  region  include  Protective  Life,  HealthSouth  Corporation,  Vulcan  Materials 
Company  and  AT&T.  Additionally,  The  University  of  Alabama  at  Birmingham  (UAB)  is  Alabama’s  largest  single-site 
employer, and Birmingham is home to the largest nonprofit independent research laboratory in the southeastern United States, 
the Southern Research Institute.

Huntsville. We believe that Huntsville, located in northern Alabama mid-way between Birmingham and Nashville, Tennessee, 
offers  substantial  growth  as  one  of  the  strongest  technology  economies  in  the  nation,  with  over  300  companies  performing 
sophisticated government, commercial and university research. Huntsville has one of the highest concentrations of engineers 
and  Ph.D.’s  in  the  United  States  and  has  a  number  of  major  government  programs,  including  NASA  and  the  U.S.  Army. 
Huntsville also has one of the highest concentrations of Inc. 5000 companies in the United States and a number of offices of 
Fortune  500  companies.  Major  employers  in  Huntsville  include  the  U.S.  Army/Redstone  Arsenal,  the  Boeing  Company,
NASA/Marshall Space Flight Center, Intergraph Corporation, ADTRAN, Inc., Northrop Grumman, Cinram, SAIC, DirecTV, 
Lockheed Martin and Toyota Motor Manufacturing of Alabama.

Montgomery. Montgomery, which is Alabama’s capital, is located in south central Alabama between Birmingham and Mobile, 
Alabama.  In  addition  to  housing  many  Alabama  government  agencies,  Montgomery  is  also  home  to  Maxwell  Gunter  Air 
Force Base, which employs more than 12,500 people and includes Air University, the Air Force’s center for leadership and 
education.  In  2005,  Hyundai  Motor  Manufacturing  Alabama  opened  its  Montgomery  manufacturing  plant,  which  was  built 
with an initial capital investment of over $1.4 billion, and has experienced subsequent expansions. The area has also benefited 
from Hyundai suppliers that have invested over $550 million, creating 6,000 additional jobs.

Dothan. We believe that the Dothan MSA, which is located in the southeastern corner of Alabama near the Florida panhandle 
and Georgia state line, continues to hold great potential due to its position as a central agricultural trade hub, its accessibility to 
large distribution centers, it being home to several large corporations, and what we believe to be a low level of personalized
banking  services  provided  by  other  financial  institutions  in  the  area.  The  Dothan  area  is  home  to  facilities  of  several  large 
corporations, including Michelin, Pemco World Aviation, International Paper, Globe Motors and AAA Cooper Transportation. 
Additionally,  the  agriculture  and  agribusiness  industries  are  thriving  in  the  Dothan  MSA,  and  the  area  is  home  to  many 
successful farmers and related businesses. In addition, the nearby agricultural communities in northwest Florida and southwest
Georgia  often  use  Dothan  as  their  agricultural  trade  hub.  We  believe  the  existence  of  these  industries  and  the  continuing 
growth in the area allows an opportunity for the bank to increase its presence and penetration in this market.

8 

Pensacola. In April 2011, we opened our first office outside of Alabama in Pensacola, Florida, which is located in the Florida 
panhandle approximately 50 miles east of Mobile, Alabama, and 40 miles  west of Fort Walton, Florida. The Pensacola and 
northwest Florida economies are driven by the tourism, military, health services, and medical technology industries. Six major 
military  bases  are  located  in  northwest  Florida:  Eglin  Air  Force  Base,  Hurlburt  Field,  Pensacola  Whiting  Field,  Naval  Air 
Station  Pensacola,  Naval  Air  Station  Panama  City  and  Tyndall  Air  Force  Base.  Other  major  employers  in  the  area  include 
Sacred  Heart  Health  Systems,  Baptist  Healthcare,  West  Florida  Regional  Medical  Center,  Gulf  Power  Company  (Southern 
Company), the University of  West Florida, International Paper, Ascend Performance Materials (Solutia), GE Wind Energy, 
Armstrong World Industries and Wayne Dalton Corporation. The Pensacola Bay area is also home to the Andrews Institute for 
Orthopaedics  and  Sports  Medicine,  a  world-leading  surgical  and research  center  for  human  performance  enhancement. 
Although this  market  was negatively impacted by the recent economic downturn,  we believe this area  has significant long-
term growth potential.

Mobile. In July 2012, we opened a loan production office in Mobile, Alabama and, in May 2013, converted the location to a 
full-service  banking  office.  The  Mobile  MSA  is  located  in  southwest  Alabama  approximately  31  miles  from  the  Gulf  of 
Mexico and is the largest metropolitan area along the Gulf between New Orleans, Louisiana and Tampa, Florida. The Mobile 
Bay  region  has  over  23,000  businesses  and  is  a  center  for  finance,  healthcare,  education,  manufacturing,  transportation, 
construction,  distribution,  retail,  trade  and  technology. With  its  strategic  location,  the  Port  of  Mobile  serves  as  a  gateway 
between the southeastern United States and global destinations, and is served by 12 shipping lines offering service throughout
the  world.  Virtually  every  service  for  the  maritime  industry  can  be  found  in  this  310-plus-year  old  port  city.  The 
aviation/aerospace industry is another of the area’s strong, growing industry sectors. A former U.S. Air Force base located on
Mobile Bay near downtown Mobile, Brookley Aeroplex has been transformed into a leading 1,700-acre industrial and trade 
aeroplex with deepwater port access and the capability of landing the Space Shuttle on one of its runways. The Mobile area is
also served by five national Class I railroads.

Nashville. In April 2013, we opened a loan production office in Nashville, Tennessee, the state’s capital. The Nashville MSA 
is located in central Tennessee and is home to over 1.8 million people and 40,000 businesses. Nashville, known as the “Music 
City”  for  its  country  music  heritage,  is  also  home  to  a  diverse  healthcare  industry  and  is  a  center  for  manufacturing, 
transportation  and  technology  in  the  area.  Nashville  has  more  than  250  healthcare  companies  headquartered  in  the  region, 
including  16  publicly  traded  healthcare  companies  with  combined  employment  of  nearly  400,000  and  $70  billion  in  global 
revenue.  The  Nashville  area  is  also  considered  a  transportation  hub,  as  it  is  one  of  only  12  U.S.  cities  with  three  major 
intersecting interstate highways. Notable companies with corporate headquarters in Nashville include HCA Holdings, Nissan 
North America, Dollar General Corporation, Asurion and Community Health Systems. Although we only recently opened our 
loan production facility in Nashville, we believe the market has great potential.

Our  retail  and  commercial  divisions  operate  in  highly  competitive  markets.    We  compete  directly  in  retail  and  commercial 
banking markets with other commercial banks, savings and loan associations, credit unions, mortgage brokers and mortgage 
companies,  mutual  funds,  securities  brokers,  consumer  finance  companies,  other  lenders  and  insurance  companies,  locally, 
regionally  and  nationally.    Many  of  our  competitors  compete  by  using  offerings  by  mail,  telephone,  computer  and/or  the 
Internet. Interest rates, both on loans and deposits, and prices of services are significant competitive factors among financial 
institutions generally.  Providing convenient locations, desired financial products and services, convenient office hours, quality 
customer  service,  quick  local  decision  making,  a  strong  community  reputation  and  long-term  personal  relationships  are  all 
important competitive factors that we emphasize.

In our primary service areas, our five largest competitors are Regions Bank, Wells Fargo Bank, BBVA Compass Bank, BB&T 
and Synovus Bank. These institutions, as well as other competitors of ours, have greater resources, serve broader geographic 
markets, have higher lending limits, offer various services that we do not offer and can better afford, and make broader use of,
media  advertising,  support  services,  and  electronic  technology  than  we  can.    To  offset  these  competitive  disadvantages,  we 
depend  on  our  reputation  for  greater  personal  service,  consistency,  and  flexibility  and  the  ability  to  make  credit  and  other 
business decisions quickly.

Lending Services

Lending Policy  

Our lending policies are established to support the credit needs of our primary market areas.  Consequently, we aggressively 
seek  high-quality  borrowers  within  a  limited  geographic  area  and  in  competition  with  other  well-established  financial 
institutions in our primary service areas that have greater resources and lending limits than we have.  

9 

Loan Approval and Review  

Our loan approval policies set various levels of officer lending authority.  When the total amount of loans to a single borrower 
exceeds  an  individual  officer’s  lending  authority,  further  approval,  up  to  $3.0  million  secured,  must  be  obtained  from  the 
Regional CEO and/or our senior management team, based on our loan policies. 

Commercial Loans  

Our commercial lending activity is directed principally toward businesses and professional service firms  whose demand for 
funds falls within our legal lending limits.  We make loans to small- and medium-sized businesses in our primary service areas 
for  the  purpose  of  upgrading  plant  and  equipment,  buying  inventory  and  for  general  working  capital.    Typically,  targeted 
business borrowers have annual sales between $2 million  and $250 million.  This category of loans includes loans  made to 
individual,  partnership  or  corporate  borrowers,  and  such  loans  are  obtained  for  a  variety  of  business  purposes.    We offer  a 
variety  of  commercial  lending  products  to  meet  the  needs  of  business  and  professional  service  firms  in  our  service  areas.  
These commercial lending products include seasonal loans, bridge loans and term loans for working capital, expansion of the 
business, or acquisition of property, plant and equipment.  We also offer commercial lines of credit.  The repayment terms of
our commercial loans will vary according to the needs of each customer. 

Our  commercial  loans  usually will be  collateralized.    Generally,  collateral  consists  of  business  assets,  including  accounts 
receivable, inventory, equipment, or real estate.  Collateral is subject to  the risk that we may have difficulty converting it to a 
liquid  asset  if  necessary,  as  well  as  risks  associated  with  degree  of  specialization,  mobility  and  general  collectability  in  a 
default  situation.    To  mitigate  this  risk,  we  underwrite  collateral  to  strict  standards,  including  valuations  and  general 
acceptability based on our ability to monitor its ongoing condition and value.

We underwrite our commercial loans primarily on the basis of the borrower’s cash flow, ability to service debt, and degree of
management expertise.  As a general practice, we take as collateral a security interest in any available real estate, equipment or 
personal property.  Under limited circumstances, we may make commercial loans on an unsecured basis.  This type loan may 
be  subject  to  many  different  types  of  risks,  including  fraud,  bankruptcy,  economic  downturn,  deteriorated  or  non-existent 
collateral,  and  changes  in  interest  rates  such  as  have  occurred  in  the  recent  economic  recession  and  credit  market  crisis.  
Perceived risks may differ depending on the particular industry in which a borrower operates.  General risks to an industry, 
such  as  the  recent  economic  recession  and  credit  market  crisis,  or  to  a  particular  segment  of  an  industry  are  monitored  by 
senior  management  on  an  ongoing  basis.    When  warranted,  loans  to  individual  borrowers  who  may  be  at  risk  due  to  an 
industry  condition  may  be  more  closely  analyzed  and  reviewed  by  the  credit  review  committee  or  board  of  directors.  
Commercial and industrial borrowers are required to submit financial statements to us on a regular basis.  We analyze these 
statements, looking for weaknesses and trends, and will assign the loan a risk grade accordingly.  Based on this risk grade, the 
loan may receive an increased degree of scrutiny by management, up to and including additional loss reserves being required. 

Real Estate Loans  

We make commercial real estate loans, construction and development loans and residential real estate loans.

Commercial Real Estate. Commercial real estate loans are generally limited to terms of five years or less, although payments 
are usually structured on the basis of a longer amortization.  Interest rates may be fixed or adjustable, although rates generally 
will  not  be  fixed  for  a  period  exceeding  five  years.    In  addition,  we  generally  will  require  personal  guarantees  from  the 
principal  owners  of  the  property  supported  by  a  review  by  our  management  of  the  principal  owners’  personal  financial 
statements.   

Commercial real estate lending presents risks not found in traditional residential real estate lending. Repayment is dependent
upon  successful  management  and  marketing  of  properties  and  on  the  level  of  expense  necessary  to  maintain  the  property.  
Repayment of these loans may be adversely affected by conditions in the real estate market or the general economy.  Also, 
commercial real estate loans typically involve relatively large loan balances to a single borrower.  To mitigate these risks, we 
closely  monitor  our  borrower  concentration.    These  loans  generally  have  shorter  maturities  than  other  loans,  giving  us  an 
opportunity  to  reprice,  restructure  or  decline  renewal.    As  with  other  loans,  all  commercial  real  estate  loans  are  graded 
depending upon strength of credit and performance.  A higher risk grade will bring increased scrutiny by our management, the 
credit review committee and the board of directors. 

Construction  and  Development  Loans.      We  make  construction  and  development  loans  both  on  a  pre-sold  and  speculative 
basis.    If  the  borrower  has  entered  into  an  agreement  to  sell  the  property  prior  to  beginning  construction,  then  the  loan  is 
considered to be on a pre-sold basis.  If the borrower has not entered into an agreement to sell the property prior to beginning 
10 

construction, then the loan is considered to be on a speculative basis.  Construction and development loans are generally made
with a term of 12 to 24 months, and interest is paid monthly.  The ratio of the loan principal to the value of the collateral as 
established by independent appraisal typically will not exceed 80% of residential construction loans.  Speculative construction
loans will be based on the borrower’s financial strength and cash flow position.  Development loans are generally limited to 
75% of appraised value.  Loan proceeds will be disbursed based on the percentage of completion and only after the project has
been inspected by an experienced construction lender or third-party inspector.  During times of economic stress, this type loan 
has typically had a greater degree of risk than other loan types, as has been evident in the recent credit crisis.  

Beginning in  2008,  there  have  been  numerous  construction  loan  defaults  among  many  commercial  bank  loan  portfolios, 
including a number of Alabama-based banks.  To mitigate the risk of such defaults in our portfolio, the board of directors and 
management  tracks  and  monitors  these  loans  closely. Total  construction  loans  increased  $56.9 million  in  2014. Our 
allocation of loan loss reserve for these loans increased $0.3 million to $6.4 million at December 31, 2014 compared to $6.1 
million at the end 2013. Charge-offs for construction loans decreased from $4.8 million for 2013 to $1.3 million for 2014, and 
the  overall  quality  of  the  construction  loan  portfolio  has  improved  with  $5.7  million  rated  as  substandard  at  December  31, 
2014 compared to $9.2 million at December 31, 2013.

Residential  Real  Estate  Loans.    Our  residential  real  estate  loans  consist  primarily  of  residential  second  mortgage  loans, 
residential construction loans and traditional mortgage lending for one-to-four family residences.  We will originate fixed-rate 
mortgages  with long-term  maturities.  The  majority of our  fixed-rate loans are sold in the secondary  mortgage  market.  All 
loans  are  made  in  accordance  with  our  appraisal  policy,  with  the  ratio  of  the  loan  principal  to  the  value  of  collateral  as 
established  by  independent  appraisal  generally  not  exceeding  80%.    Risks  associated  with  these  loans  are  generally  less 
significant than those of other loans and involve fluctuations in the value of real estate, bankruptcies, economic downturn and 
customer financial problems.  Real estate has recently experienced a period of declining prices which negatively affects real 
estate collateralized loans, but this negative effect has to date been more prevalent in regions of the United States other than 
our primary service areas; however, homes in our primary service areas may experience significant price declines in the future.  
We have not made and do not expect to make any “Alt-A” or subprime loans.

Consumer Loans  

We  offer  a  variety  of  loans  to  retail  customers  in  the  communities  we  serve.  Consumer  loans  in  general  carry  a  moderate 
degree of risk compared to other loans.   They are generally  more risky than traditional  residential real estate loans but less 
risky than commercial loans.  Risk of default is usually determined by the well-being of the local economies.  During times of 
economic  stress,  there is  usually  some level of job loss both  nationally and locally,  which directly affects the ability of the 
consumer to repay debt.  Risk on consumer-type loans is generally managed though policy limitations on debt levels consumer 
borrowers may carry and limitations on loan terms and amounts depending upon collateral type.

Our  consumer  loans  include  home  equity  loans  (open- and  closed-end), vehicle  financing, loans  secured  by  deposits, and
secured and unsecured personal loans.  These various types of consumer loans all carry varying degrees of risk.

Commitments and Contingencies  

As of December 31, 2014, we had commitments to extend credit beyond current fundings of approximately $1.2 billion, had 
issued  standby  letters  of  credit  in  the  amount  of  approximately  $33.3 million,  and  had  commitments  for  credit  card 
arrangements of approximately $45.2 million.  

Policy for Determining the Loan Loss Allowance

The  allowance  for  loan  losses  represents  our  management’s  assessment  of  the  risk  associated  with  extending  credit  and  its 
evaluation  of  the  quality  of  the  loan  portfolio.    In  calculating  the  adequacy  of  the  loan  loss  allowance,  our  management 
evaluates the following factors:

(cid:2)

(cid:2)

(cid:2)
(cid:2)

the asset quality of individual loans;

changes in the national and local economy and business conditions/development, including underwriting standards, 
collections, and charge-off and recovery practices;

changes in the nature and volume of the loan portfolio; 
changes in the experience, ability and depth of our lending staff and management;

11 

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

changes in the trend of the volume and severity of past-due loans and classified loans, and trends in the volume of 
non-accrual loans, troubled debt restructurings and other modifications, as has occurred in the residential mortgage 
markets and particularly for residential construction and development loans; 

possible deterioration in collateral segments or other portfolio concentrations;

historical loss experience (when available) used for pools of loans (i.e. collateral types, borrowers, purposes, etc.);

changes in the quality of our loan review system and the degree of oversight by our board of directors; and

the effect of external factors such as competition and the legal and regulatory requirement on the level of estimated 
credit losses in our current loan portfolio.

These factors are evaluated quarterly, and changes in the asset quality of individual loans are evaluated as needed. 

We assign all of our loans individual risk grades when they are underwritten.  We have established minimum general reserves 
based on the risk grade of the loan.  We also apply general reserve factors based on historical losses, management’s experience 
and common industry and regulatory guidelines.  

After  a  loan  is  underwritten  and  booked,  it  is  monitored  by  the  account  officer,  management,  internal  loan  review,  and 
representatives  of  our  independent  external  loan  review  firm over  the  life  of  the  loan.    Payment  performance  is  monitored 
monthly for the entire loan portfolio; account officers contact customers during the regular course of business and may be able 
to ascertain whether weaknesses are developing with the borrower; independent loan consultants perform a review annually; 
and  federal  and  state  banking  regulators  perform  annual  reviews  of  the  loan  portfolio.    If  we  detect  weaknesses  that  have 
developed  in  an  individual  loan  relationship,  we  downgrade  the  loan  and  assign  higher  reserves  based  upon  management’s 
assessment  of  the  weaknesses  in  the  loan  that  may  affect  full  collection  of  the  debt.    We  have  established  a  policy  to 
discontinue accrual of interest (non-accrual status) after any loan has become 90 days delinquent as to payment of principal or 
interest unless the loan is considered to be well collateralized and is actively in process of collection. In addition, a loan will be 
placed  on  non-accrual  status  before  it  becomes  90  days  delinquent  if  management  believes  that  the  borrower’s  financial 
condition is  such that the collection of interest or principal is doubtful. Interest previously accrued but  uncollected on such 
loans is reversed and charged against current income when the receivable is determined to be uncollectible. Interest income on
non-accrual  loans  is  recognized  only  as  received.  If  a  loan  will  not  be  collected  in  full,  we  increase  the  allowance  for  loan 
losses to reflect our management’s estimate of any potential exposure or loss. 

Our net loan losses to average total loans decreased to 0.17% for the year ended December 31, 2014 from 0.33% for the year 
ended  December  31,  2013,  which  was  up from  0.24% for  the  year  ended  December  31,  2012.    Historical  performance, 
however, is not an indicator of future performance, and our future results could differ materially.  As of December 31, 2014,
we had $9.1 million of non-accrual loans, of which 91% are secured real estate loans.  We have allocated approximately $6.4
million of our allowance for loan losses to real estate construction, acquisition and development, and lot loans, $16.1 million 
to commercial and industrial loans, $12.1 million to real estate mortgage loans and $1.0 million to consumer loans and have a 
total loan loss reserve as of December 31, 2014 of $35.6 million.  The loan loss reserve methodology incorporates qualitative 
factors which are based on management’s judgment regarding various external and internal factors including macroeconomic 
trends,  management’s  assessment  of  the  Company’s  loan  growth  prospects  and  evaluations  of  internal  risk  controls.    Our 
management  believes,  based  upon  historical  performance,  known  factors,  overall  judgment,  and  regulatory  methodologies, 
that the current  methodology  used to determine the adequacy of the allowance for loan  losses is reasonable, including after 
considering  the  effect  of  the  current  residential  housing  market  defaults  and  business  failures  (particularly  of  real  estate 
developers) plaguing financial institutions in general. 

Our allowance for loan losses is also subject to regulatory examinations and determinations as to adequacy, which may take 
into account such factors as the methodology used to calculate the allowance for loan losses and the size of the allowance for
loan losses in comparison to a group of peer banks identified by the regulators.  During their routine examinations of banks, 
regulatory agencies may require a bank to make additional provisions to its allowance for loan losses when, in the opinion of
the regulators, credit evaluations and allowance for loan loss methodology differ materially from those of management. 

While it is our policy to charge off in the current period loans for which a loss is considered probable, there are additional risks 
of future losses that cannot be quantified precisely or attributed to particular loans or classes of loans.  Because these risks 
include the state of the economy, our management’s judgment as to the adequacy of the allowance is necessarily approximate 
and imprecise. 

12 

Investments

In addition to loans, we purchase investments in securities, primarily in mortgage-backed securities and state and municipal 
securities.  No investment in any of those instruments will exceed any applicable limitation imposed by law or regulation.  Our 
board of directors reviews the investment portfolio on an ongoing basis in order to ensure that the investments conform to the 
policy  as  set  by  the  board  of  directors.    Our  investment  policy  provides  that  no  more  than  60% of  our  total  investment 
portfolio may be composed of municipal securities.  All securities held are traded in liquid markets, and we have no auction-
rate securities.  We had no investments in any one security, restricted or liquid, in excess of 10% of our stockholders’ equity at 
December 31, 2014.

Deposit Services

We seek to establish solid core deposits, including checking accounts, money market accounts, savings accounts and a variety 
of  certificates  of  deposit  and  IRA  accounts.    We  currently  have  no  brokered  deposits.    To  attract  deposits,  we  employ  an 
aggressive  marketing  plan  throughout  our  service  areas  that  features  a  broad  product  line  and  competitive  services.    The 
primary sources of core deposits are residents of, and businesses, and their employees located in, our market areas.  We have 
obtained deposits primarily through personal solicitation by our officers and directors, through reinvestment in the community, 
and  through  our  stockholders,  who  have  been  a  substantial  source  of  deposits  and  referrals.    We  make  deposit  services 
accessible  to  customers  by  offering  direct  deposit,  wire  transfer,  night  depository,  banking-by-mail  and  remote  capture  for 
non-cash items.  The Bank is a member of the FDIC, and thus our deposits are FDIC-insured.

Other Banking Services

Given client demand for increased convenience and account access, we offer a range of products and services, including 24-
hour telephone banking, direct deposit, Internet banking, mobile banking, traveler’s checks, safe deposit boxes, attorney trust 
accounts and automatic account transfers.  We also participate in a shared network of automated teller machines and a debit 
card  system  that  our  customers  are  able  to  use  throughout  Alabama  and  in  other  states  and,  in  certain  accounts  subject  to 
certain  conditions,  we  rebate  to  the  customer  the  ATM  fees  automatically  after  each  business  day.    Additionally,  we  offer 
Visa® credit cards.

Asset, Liability and Risk Management

We manage our assets and liabilities with the aim of providing an optimum and stable net interest margin, a profitable after-
tax  return  on  assets  and  return  on  equity,  and  adequate  liquidity.    These  management  functions  are  conducted  within  the 
framework of written loan and investment policies.  To monitor and manage the interest rate margin and related interest rate 
risk,  we  have  established  policies  and  procedures  to  monitor  and  report  on  interest  rate  risk,  devise  strategies  to  manage 
interest rate risk, monitor loan originations and deposit activity and approve all pricing strategies.  We attempt to maintain a 
balanced position between rate-sensitive assets and rate-sensitive liabilities.  Specifically, we chart assets and liabilities on a 
matrix by maturity, effective duration, and interest adjustment period, and endeavor to manage any gaps in maturity ranges.

Seasonality and Cycles

We do not consider our commercial banking business to be seasonal.

Employees

We had 298 full-time equivalent employees as of December 31, 2014. We consider our employee relations to be good, and 
we have no collective bargaining agreements with any employees.

Supervision and Regulation

Both we and our bank are subject to extensive state and federal banking laws and regulations that impose restrictions on and 
provide  for  general  regulatory  oversight  of  our  operations.  These  laws  and  regulations  require  compliance  with  various 
consumer protection provisions applicable to  lending, deposits, brokerage and  fiduciary activities. They also  impose  capital 
adequacy requirements and restrict our ability to repurchase our stock and receive dividends from our bank. These laws and 
regulations generally are intended to protect customers, rather than stockholders. The following discussion describes material
elements of the regulatory framework that applies to us. However, the description below is not intended to summarize all laws 
and regulations applicable to us.

13 

Bank Holding Company Regulation

Since we own all of the capital stock of the bank, we are a bank holding company under the federal Bank Holding Company 
Act of 1956, as amended (the “BHC Act”). As a result, we are primarily subject to the supervision, examination and reporting 
requirements of the BHC Act and the regulations of the Federal Reserve.

Acquisition of Banks

The BHC Act requires every bank holding company to obtain the Federal Reserve’s prior approval before:

(cid:2)

(cid:2)

acquiring direct or indirect ownership or control of any voting shares of any bank if, after the acquisition, the 
bank holding company will, directly or indirectly, own or control more than 5% of the bank’s voting shares;

acquiring all or substantially all of the assets of any bank; or

(cid:2) merging or consolidating with any other bank holding company.

Additionally, the BHC  Act provides that the  Federal Reserve  may  not approve any of these transactions if such transaction 
would result in or tend to create a monopoly or substantially lessen competition or otherwise function as a restraint of trade, 
unless  the  anti-competitive  effects  of  the  proposed  transaction  are  clearly  outweighed  by  the  public  interest  in  meeting  the 
convenience  and  needs  of  the  community  to  be  served.  The  Federal  Reserve  is  also  required  to  consider  the  financial  and 
managerial resources and future prospects of the bank holding companies and banks concerned and the convenience and needs 
of  the  community  to  be  served.  The  Federal  Reserve’s  consideration  of  financial  resources  generally  focuses  on  capital 
adequacy, which is discussed in the section titled “—Bank Regulation and Supervision – Capital Adequacy.”

Under  the  BHC  Act,  if  adequately  capitalized  and  adequately  managed,  we  or  any  other  bank  holding  company  located  in 
Alabama  may purchase a bank located outside of  Alabama. Conversely, an adequately  capitalized and adequately  managed 
bank  holding  company  located  outside of  Alabama  may  purchase  a  bank  located  inside  Alabama.  In  each  case,  however, 
restrictions may be placed on the acquisition of a bank that has only been in existence for a limited amount of time or will 
result in specified concentrations of deposits.

Change in Bank Control

Subject to various exceptions, the BHC Act and the Change in Bank Control Act, together with related regulations, 
require Federal Reserve approval prior to any person’s or company’s acquiring “control” of a bank holding company. Under a 
rebuttable presumption established by the Federal Reserve, the acquisition of 10% or more of a class of voting stock of a bank
holding company  would,  under the circumstances  set  forth in the presumption, constitute acquisition of control of the bank 
holding company. In addition, any person or group of persons must obtain the approval of the Federal Reserve under the BHC 
Act before acquiring 25% (5% in the case of an acquirer that is already a bank holding company) or more of the outstanding 
common stock of a bank holding company, or otherwise obtaining control or a “controlling influence” over the bank holding 
company.

Permitted Activities

Under the BHC Act, a bank holding company is generally permitted to engage in or acquire direct or indirect control of more 
than 5% of the voting shares of any company engaged in the following activities:

(cid:2)

(cid:2)

banking or managing or controlling banks; and

any activity that the Federal Reserve determines to be so closely related to banking as to be a proper incident
to the business of banking.

Activities that the Federal Reserve has found to be so closely related to banking as to be a proper incident to the business of 
banking include:

(cid:2)

factoring accounts receivable;

14 

(cid:2) making, acquiring, brokering or servicing loans and usual related activities;

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

leasing personal or real property;

operating a non-bank depository institution, such as a savings association;

trust company functions;

financial and investment advisory activities;

discount securities brokerage activities;

underwriting and dealing in government obligations and money market instruments;

providing specified management consulting and counseling activities;

performing selected data processing services and support services;

acting as an agent or broker in selling credit life insurance and other types of insurance in connection with
credit transactions; and

performing selected insurance underwriting activities.

Despite prior approval, the Federal Reserve may order a bank holding company or its subsidiaries to terminate any of these 
activities  or  to  terminate  its  ownership  or  control  of  any  subsidiary  when  it  has  reasonable  cause  to  believe  that  the  bank 
holding  company’s  continued  ownership,  activity  or  control  constitutes  a  serious  risk  to  the  financial  safety,  soundness,  or 
stability of it or any of its bank subsidiaries.

In addition to the permissible bank holding company activities listed above, a bank holding company may qualify and elect to
become a financial holding company, permitting the bank holding company to engage in activities that are financial in nature 
or  incidental  or  complementary  to  financial  activity.  The  BHC  Act  expressly  lists  the  following  activities  as  financial  in 
nature:

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

lending, trust and other banking activities;

insuring, guaranteeing, or indemnifying against loss or harm, or providing and issuing annuities, and acting 
as principal, agent, or broker for these purposes, in any state;

providing financial, investment, or advisory services;

issuing or selling instruments representing interests in pools of assets permissible for a bank to hold directly;

underwriting, dealing in or making a market in securities;

other activities that the Federal Reserve may determine to be so closely related to banking or managing or
controlling banks as to be a proper incident to managing or controlling banks;

foreign activities permitted outside of the  United States if  the  Federal Reserve  has determined them to be 
usual in connection with banking operations abroad;

(cid:2) merchant banking through securities or insurance affiliates; and

(cid:2)

insurance company portfolio investments.

For us to qualify to become a financial holding company, the bank and any other depository institution subsidiary of ours must 
be  well-capitalized  and  well-managed  and  must  have  a  Community  Reinvestment  Act  rating  of  at  least  “satisfactory”. 
Additionally, we must file an election with the Federal Reserve to become a financial holding company and must provide the 

15 

Federal Reserve with 30 days written notice prior to engaging in a permitted financial activity. We have not elected to become
a financial holding company at this time.

Support of Subsidiary Institutions

The Federal Deposit Insurance Act and Federal Reserve policy require a bank holding company to act as a source of 
financial and managerial strength to its bank subsidiaries and to take measures to preserve and protect its bank subsidiaries in 
situations where additional investments in a troubled bank may not otherwise be warranted. In addition, where a bank holding 
company has more than one bank or thrift subsidiary, each of the bank holding company’s subsidiary depository institutions is
responsible for any losses to the FDIC as a result of an affiliated depository institution’s failure. As a result, a bank holding 
company  may be required to loan  money to a bank subsidiary in the form of  subordinate capital notes or other instruments 
which qualify as capital under bank regulatory rules. However, any loans from the holding company to such subsidiary banks 
likely will be unsecured and subordinated to such bank’s depositors and perhaps to other creditors of the bank.

Repurchase or Redemption of Securities

A bank holding company is  generally required to  give the Federal Reserve prior  written  notice of any purchase or 
redemption  of  its  own  then-outstanding  equity  securities  if  the  gross  consideration  for  the  purchase  or  redemption,  when 
combined with the net consideration paid for all such purchases or redemptions during the preceding 12 months, is equal to 
10% or more of the company’s consolidated net worth. The Federal Reserve may disapprove such a purchase or redemption if 
it determines that the proposal would constitute an unsafe and unsound practice, or would violate any law, regulation, Federal 
Reserve order or directive, or any condition imposed by, or written agreement with, the Federal Reserve. The Federal Reserve 
has  adopted  an  exception  to  this  approval  requirement  for  well-capitalized  bank  holding  companies  that  meet  certain 
conditions.

Bank Regulation and Supervision

The  bank  is  subject  to  extensive  state  and  federal  banking  laws  and  regulations  that  impose  restrictions  on  and  provide  for 
general  regulatory  oversight  of  our  operations.  These  laws  and  regulations  are  generally  intended  to  protect  the  bank’s 
customers, rather than our stockholders. The following discussion describes the material elements of the regulatory framework
that applies to the bank.

Since the bank is a commercial bank chartered under the laws of the State of  Alabama  and is not a  member of the Federal 
Reserve  System,  it  is  primarily  subject  to  the  supervision,  examination  and  reporting  requirements  of  the  FDIC  and  the 
Alabama Banking Department. The FDIC and the Alabama Banking Department regularly examine the bank’s operations and 
have  the  authority  to  approve  or  disapprove  mergers,  the  establishment  of  branches  and  similar  corporate  actions.  Both 
regulatory agencies have the power to prevent the development or continuance of unsafe or unsound banking practices or other 
violations  of  law.  Additionally,  the  bank’s  deposits  are  insured  by  the  FDIC  to  the  maximum  extent  provided  by  law.  The 
bank is also subject to numerous state and federal statutes and regulations that affect its business, activities and operations.

Branching

Under current Alabama law, the bank may open branch offices throughout Alabama with the prior approval of the Alabama 
Banking Department. In addition, with prior regulatory approval, the bank may acquire branches of existing banks located in 
Alabama. While prior law imposed various limits on the ability of banks to establish new branches in states other than their 
home state, the Dodd-Frank Act allows a bank to branch into a new state by acquiring a branch of an existing institution or by 
setting up a new branch, without merging with an existing institution in the target state, if, under the laws of the state in which 
the branch is to be located, a state bank chartered by that state would be permitted to establish the branch. This makes it much 
simpler for banks to open de novo branches in other states. We opened our Pensacola, Florida branch using this mechanism.

FDIC Insurance Assessments

The bank’s deposits are insured by the FDIC to the full extent provided in the Federal Deposit Insurance Act, and the bank 
pays assessments to the FDIC for that coverage. Under the FDIC’s risk-based deposit insurance assessment system, an insured 
institution’s  deposit  insurance  premium  is  computed  by  multiplying  the  institution’s  assessment  base  by  the  institution’s 
assessment rate. The following information applies to an institution’s assessment base and assessment rate:

(cid:2) Assessment Base. An institution’s assessment base equals the institution’s average consolidated total assets 
during a particular assessment period, minus the institution’s average tangible equity capital (that is, Tier 1 
capital) during such period.

16 

(cid:2) Assessment Rate. An institution’s assessment rate is assigned by the FDIC on a quarterly basis. To assign an 
assessment rate, the FDIC designates an institution as falling into one of four risk categories, or as being a 
large and highly complex financial institution. The FDIC determines an institution’s risk category based on
the  level  of  the  institution’s  capitalization  and  on  supervisory  evaluations  provided  to  the  FDIC  by  the
institution’s  primary  federal  regulator.  Each  risk  category  designation  contains  upward  and  downward
adjustment  factors  based  on  long-term  unsecured  debt  and  brokered  deposits.  Assessment  rates  currently
range from 0.025% per annum for an institution in the lowest risk category with the maximum downward 
adjustment, to 0.45% per annum for an institution in the  highest risk category  with the  maximum  upward 
adjustment. For the fourth quarter of 2014, the bank’s assessment rate was set at $0.0125, or $0.05 annually, 
per $100 of assessment base.

In addition to its risk-based insurance assessments, the FDIC also imposes  Financing  Corporation (“FICO”) assessments to 
help  pay  the  $780  million  in  annual  interest  payments  on  the  $8  billion  of  bonds  issued  in  the  late  1980s  as  part  of  the 
government  rescue  of  the  savings  and  loan  industry.  For  the  fourth  quarter  of  2014,  the  FICO  assessment  was  equal  to 
$0.0015, or $0.0060 annually, per $100 of assessment base. These assessments will continue until the bonds mature in 2019.

The  FDIC  is  responsible  for  maintaining  the  adequacy  of  the  Deposit  Insurance  Fund,  and  the  amount  the  bank  pays  for 
deposit insurance is affected not only by the risk the bank poses to the Deposit Insurance Fund, but also by the adequacy of the 
fund to cover the risk posed by all insured institutions. In recent years, systemic economic problems and changes in law have 
put pressure on the Deposit Insurance  Fund. In this regard, from 2009 to 2012, the United States experienced an unusually 
high  number  of  bank  failures,  resulting  in  significant  losses  to  the  Deposit  Insurance  Fund.  Moreover,  the  Dodd-Frank  Act 
permanently increased the standard maximum deposit insurance amount from $100,000 to $250,000, and raised the minimum 
required Deposit Insurance Fund reserve ratio (i.e., the ratio of the amount on reserve in the Deposit Insurance Fund to the 
total  estimated  insured  deposits)  from  1.15%  to  1.35%.  To  support  the  Deposit  Insurance  Fund  in  light  of  these  types  of 
pressures,  the  FDIC  took  several  actions  in  2009  to  supplement  the  revenues  received  from  its  annual  deposit  insurance 
premium assessments. Such actions included imposing a one-time special assessment on insured institutions and requiring that 
insured  institutions  prepay  their  regular  quarterly  assessments  for  the  fourth  quarter  of  2009  through  2012.  The  FDIC’s 
possible need to increase assessment rates, charge additional one-time assessment fees, and take other extraordinary actions to 
support the Deposit Insurance Fund is generally considered to be greater in the current economic climate. If the FDIC were to
take these types of actions in the future, they could have a negative impact on the bank’s earnings.

Termination of Deposit Insurance

The  FDIC  may  terminate  its  insurance  of  deposits  of  a  bank  if  it  finds  that  the  bank  has  engaged  in  unsafe  or  unsound 
practices,  is  in  an  unsafe  or  unsound  condition  to  continue  operations,  or  has  violated  any  applicable  law,  regulation,  rule, 
order or condition imposed by the FDIC.

Liability of Commonly Controlled Depository Institutions

Under the Federal Deposit Insurance Act, an FDIC-insured depository institution can be held liable for any loss incurred by, or 
reasonably expected, to be incurred by, the FDIC in connection with (i) the default of a commonly controlled FDIC-insured 
depository  institution  or  (ii)  any  assistance  provided  by  the  FDIC  to  any  commonly  controlled  FDIC-insured  depository 
institution in danger of default. “Default” is defined generally as the appointment of a conservator or receiver, and “in danger 
of default” is defined generally as the existence of certain conditions indicating that a default is likely to occur in the absence 
of  regulatory  assistance.  The  FDIC’s  claim  for  damage  is  superior  to  claims  of  stockholders  of  the  insured  depository 
institution  but  is  subordinate  to  claims  of  depositors,  secured  creditors,  other  general  and  senior  creditors,  and  holders  of 
subordinated debt (other than affiliates) of the institution.

Community Reinvestment Act

The  Community  Reinvestment  Act  (“CRA”)  requires  that,  in  connection  with  examinations  of  financial  institutions  within 
their respective jurisdictions, the Federal Reserve or the FDIC will evaluate the record of each financial institution in meeting 
the  needs  of  its  local  community,  including  low  and  moderate-income  neighborhoods.  These  factors  are  also  considered  in 
evaluating mergers, acquisitions, and applications to open an office or facility. Failure to adequately meet these criteria could 
impose  additional  requirements  and  limitations  on  the  bank.  Additionally,  we  must  publicly  disclose  the  terms  of  various 
CRA-related agreements.

Interest Rate Limitations

17 

Interest and other charges collected or contracted for by the bank are subject to state usury laws and federal laws concerning
interest rates.

Federal Laws Applicable to Consumer Credit and Deposit Transactions

The bank’s loan and deposit operations are subject to a number of federal consumer protection laws, including:

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

the Federal Truth-In-Lending Act, governing disclosures of credit terms to consumer borrowers;

the  Home  Mortgage  Disclosure  Act,  requiring  financial  institutions  to  provide  information  to  enable  the
public and public officials to determine whether a financial institution is fulfilling its obligation to help meet 
the housing needs of the community it serves;

the Equal Credit  Opportunity Act, prohibiting discrimination on the basis of race, color, religion,  national 
origin, sex, marital status or certain other prohibited factors in all aspects of credit transactions;

the Fair Credit Reporting Act, governing the use and provision of information to credit reporting agencies;

the  Fair  Debt  Collection  Act,  governing  the  manner  in  which  consumer  debts  may  be  collected  by  debt
collectors;

the  Servicemembers’  Civil  Relief  Act,  governing  the  repayment  terms  of,  and  property  rights  underlying, 
secured obligations of persons in military service;

rules and regulations of the various federal agencies charged with the responsibility of implementing these 
federal laws;

the Right to Financial Privacy Act, which imposes a duty to maintain confidentiality of consumer financial 
records and prescribes procedures for complying with administrative subpoenas of financial records; and

the Electronic Funds Transfer Act and Regulation E issued by the Consumer Financial Protection Bureau to
implement  that  act,  which  govern  automatic  deposits  to  and  withdrawals  from  deposit  accounts  and 
customers’  rights  and  liabilities  arising  from  the  use  of  automated  teller  machines  and  other  electronic
banking services.

Capital Adequacy

The  federal  banking  regulators  view  capital  levels  as  important  indicators  of  an  institution’s  financial  soundness.  In  this 
regard, we and the bank are required to comply with the capital adequacy standards established by the Federal Reserve (in the
case  of  ServisFirst  Bancshares,  Inc.)  and  the  FDIC  and  the  Alabama  Banking  Department  (in  the  case  of  the  bank).  The 
Federal  Reserve  has  established  a  risk-based  and  a  leverage  measure  of  capital  adequacy  for  bank  holding  companies.  The 
FDIC has established substantially similar measures for banks.

The  risk-based  capital  standards  are  designed  to  make  regulatory  capital  requirements  more  sensitive  to  differences  in  risk 
profiles among banks and bank holding companies, to account for off-balance-sheet exposure, and to minimize disincentives 
for  holding  liquid  assets.  Assets  and  off-balance-sheet  items,  such  as  letters  of  credit  and  unfunded  loan  commitments,  are 
assigned  to  broad  risk  categories,  each  with  appropriate  risk  weights.  The  resulting  capital  ratios  represent  capital  as  a 
percentage of total risk-weighted assets and off-balance-sheet items.

Failure  to  meet  capital  guidelines  could  subject  a  bank  or  bank  holding  company  to  a  variety  of  enforcement  remedies, 
including issuance of a capital directive, the termination of deposit insurance by the FDIC, a prohibition on accepting brokered 
deposits,  and  certain  other  restrictions  on  its  business.  Significant  additional  restrictions  can  be  imposed  on  FDIC-insured 
depository institutions that fail to meet applicable capital requirements.

The current risk-based capital guidelines, commonly referred to as Basel I, are based upon the 1988 capital accord of the Basel 
Committee on Banking Supervision (“Basel Committee”), an international committee of central banks and bank supervisors, 
as implemented by the U.S. federal banking agencies. As discussed further below, the federal banking agencies have adopted 
separate  risk-based  capital  guidelines  for  so-called  “core  banks”  based  upon  the  Revised  Framework  for  the  International 
Convergence of Capital Measurement and Capital Standards (“Basel II”) issued by the Basel Committee in November 2005, 
and recently adopted rules implementing the revised standards referred to as Basel III.

18 

Basel I

Under Federal Reserve regulations implementing the Basel I standards, the minimum guideline for the ratio of total capital to 
risk-weighted assets is 8%. Total capital consists of two components, Tier 1 capital and Tier 2 capital. Tier 1 capital generally 
consists  of  common  stock,  minority  interests  in  the  equity  accounts  of  consolidated  subsidiaries,  noncumulative  perpetual 
preferred  stock,  and  a  limited  amount  of  qualifying  cumulative  perpetual  preferred  stock,  less  goodwill  and  other  specified 
intangible assets. Tier 1 capital must equal at least 4% of risk-weighted assets. Tier 2 capital generally consists of subordinated 
debt, other preferred stock, and a limited amount of loan loss reserves. The total amount of Tier 2 capital is limited to 100% of 
Tier 1 capital. At December 31, 2014, our consolidated ratio of total capital to risk-weighted assets was 13.38%, and our ratio 
of Tier 1 capital to risk-weighted assets was 11.75%.

In  addition,  the  Federal  Reserve  has  established  minimum  leverage  ratio  guidelines  for  bank  holding  companies.  These 
guidelines provide for a minimum ratio of Tier 1 capital to average assets, less goodwill and other specified intangible assets, 
of  3%  for  bank  holding  companies  that  meet  specified  criteria,  including  having  the  highest  regulatory  rating  and 
implementing the Federal Reserve’s risk-based capital measure for market risk. All other bank holding companies generally 
are required to maintain a leverage ratio of at least 4%. At December 31, 2014, our leverage ratio was 9.91%. The guidelines 
also provide that bank holding companies experiencing internal growth or making acquisitions will be expected to maintain 
strong capital positions substantially above the minimum supervisory levels without reliance on intangible assets. The Federal
Reserve  considers  the  leverage  ratio  and  other  indicators  of  capital  strength  in  evaluating  proposals  for  expansion  or  new 
activities.

As of December 31, 2014, the bank’s most recent notification from the FDIC categorized the bank as well-capitalized under 
the  regulatory  framework  for  prompt  corrective  action.  To  remain  categorized  as  well-capitalized,  the  bank  must  maintain 
minimum total risk-based, Tier 1 risk-based, and Tier 1 leverage ratios of 10%, 6% and 5%, respectively. Our bank was well-
capitalized under the prompt corrective action provisions as of December 31, 2014. 

In addition to the foregoing federal requirements, the bank is subject to a requirement of the Alabama Banking Department 
that the bank maintain a leverage ratio of 8%. At December 31, 2014, the bank’s leverage ratio was 8.92%.

Basel II

Under  the  final  U.S.  Basel  II  rules  issued  by  the  federal  banking  agencies,  there  are  a  small  number  of  “core”  banking 
organizations that have been required to use the advanced approaches under Basel II for calculating risk-based capital related 
to credit risk and operational risk, instead of the methodology reflected in the regulations effective prior to adoption of Basel 
II.  The  rules  also  require  core  banking  organizations  to  have  rigorous  processes  for  assessing  overall  capital  adequacy  in 
relation to their total risk profiles, and to publicly disclose certain information about their risk profiles and capital adequacy. 
Neither we nor the bank are among the core banking organizations required to use Basel II advanced approaches.

Basel III

On December 16, 2010, the Basel Committee released its final framework for strengthening international capital and liquidity 
regulation,  known as Basel III. The Basel III calibration and  phase-in arrangements  were previously endorsed by the Seoul 
G20  Leaders  Summit  in  November  2010.  Under  these  standards,  when  fully  phased-in  on  January  1,  2019,  banking 
institutions would be required to satisfy three risk-based capital ratios:

(cid:2) A new common equity tier 1 capital to risk-weighted assets ratio of at least 7.0%, inclusive of a 4.5% 
minimum  common  equity  tier  1  capital  ratio,  net  of  regulatory  deductions,  and  a  new  2.5%  “capital
conservation buffer” of common equity to risk-weighted assets;

(cid:2) A tier 1 capital ratio of at least 8.5%, inclusive of the 2.5% capital conservation buffer; and

(cid:2) A total capital ratio of at least 10.5%, inclusive of the 2.5% capital conservation buffer.

Basel III places more emphasis than current capital adequacy requirements on common equity tier 1 capital, or “CET1”, which 
is predominately made up of retained earnings and common stock instruments. Basel III also introduces a capital conservation 
buffer, which is designed to absorb losses during periods of economic stress. Banking institutions with a CET1 ratio above the 
minimum but below the capital conservation buffer may face constraints on dividends, equity repurchases, and compensation 
based on the amount of such shortfall. The Basel Committee also announced that a “countercyclical buffer” of 0% to 2.5% of 

19 

 
CET1  or  other  loss-absorbing  capital  “will  be  implemented  according  to  national  circumstances”  as  an  “extension”  of  the 
conservation buffer during periods of excess credit growth.

Basel III also introduced a non-risk adjusted tier 1 leverage ratio of 3%, based on a measure of total exposure rather than total 
assets. The Basel Committee had initially planned for member nations to begin implementing the Basel III requirements by 
January  1,  2013,  with  full  implementation  by  January  1,  2019.  On  November  9,  2012,  U.S.  regulators  announced  that 
implementation of Basel III’s first requirements would be delayed.

United States Implementation of Basel III

In July 2013, the federal banking agencies published final rules (the “Basel III Capital Rules”) that revised their risk-based and 
leverage capital requirements and their method for calculating risk-weighted assets to implement, in part, agreements reached 
by  the  Basel  Committee  and  certain  provisions  of  the  Dodd-Frank  Act.  The  Basel  III  Capital  Rules  will  apply  to  banking 
organizations, including us and the bank.

Among  other  things,  the  Basel  III  Capital  Rules:  (i)  introduce  CET1;  (ii)  specify  that  tier  1  capital  consists  of  CET1  and 
additional  financial  instruments  satisfying  specified  requirements  that  permit  inclusion  in  tier  1  capital;  (iii)  define  CET1 
narrowly  by  requiring  that  most  deductions  or  adjustments  to  regulatory  capital  measures  be  made  to  CET1  and  not  to  the 
other  components  of  capital;  and  (iv)  expand  the  scope of  the  deductions  or  adjustments  from  capital  as  compared  to  the 
existing regulations. The Basel III Capital Rules also provide a permanent exemption from the proposed phase out of existing 
trust preferred securities and cumulative perpetual preferred stock from regulatory capital for banking organizations with less 
than $15 billion in total consolidated assets as of December 31, 2009.

The Basel III Capital Rules provide for the following minimum capital to risk-weighted assets ratios:

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(cid:2)
(cid:2)

4.5% based upon CET1;
6.0% based upon tier 1 capital; and
8.0% based upon total regulatory capital.

A minimum leverage ratio (tier 1 capital as a percentage of total assets) of 4.0% is also required under the Basel III Capital
Rules  (even  for  highly  rated  institutions).  The  Basel  III  Capital  Rules  additionally  require  institutions  to  retain  a  capital 
conservation buffer of 2.5% above these required minimum capital ratio levels. Banking organizations that fail to maintain the
minimum 2.5% capital conservation buffer could face restrictions on capital distributions or discretionary bonus payments to 
executive officers.

As  a  result  of  the  enactment  of  the  Basel  III  Capital  Rules,  we  and  the  bank  could  be  subject  to  increased  required  capital 
levels. The Basel III Capital Rules become effective as applied to us and the bank on January 1, 2015, with a phase in period 
that generally extends from January 1, 2015, through January 1, 2019.

The ultimate impact of the new capital standards on us and the bank is currently being reviewed and will depend on a number 
of factors, including the implementation of the new Basel III Capital Rules and any additional related rulemaking by the U.S.
banking agencies.

Prompt Corrective Action

The  Federal  Deposit  Insurance  Corporation  Improvement  Act  of  1991  establishes  a  system  of  “prompt  corrective 
action”  to  resolve  the  problems  of  undercapitalized  financial  institutions.  Under  this  system,  the  federal  banking  regulators
have  established  five  capital  categories  (well  capitalized,  adequately  capitalized,  undercapitalized,  significantly 
undercapitalized and critically undercapitalized) into which all institutions are placed. The federal banking agencies have also 
specified by regulation the relevant capital thresholds for each of those categories. When effective, the Basel III Capital Rules 
will amend those thresholds to reflect both (i) the generally heightened requirements for regulatory capital ratios, and (ii) the 
introduction of the CET1 capital measure. At December 31, 2014, the bank qualified for the well-capitalized category.

Federal  banking  regulators  are  required  to  take  various  mandatory  supervisory  actions  and  are  authorized  to  take  other 
discretionary actions  with respect to institutions in the three undercapitalized categories. The severity of the action depends 
upon the capital category in  which the institution is placed. Generally, subject to a narrow exception, the banking regulator
must appoint a receiver or conservator for an institution that is critically undercapitalized.

An institution that is categorized as undercapitalized, significantly undercapitalized, or critically undercapitalized is required 
to  submit  an  acceptable  capital  restoration  plan  to  its  appropriate  federal  banking  agency.  A  bank  holding  company  must 
20 

guarantee  that  a  subsidiary  depository  institution  meets  its  capital  restoration  plan,  subject  to  various  limitations.  The 
controlling  holding  company’s  obligation  to  fund  a  capital  restoration  plan  is  limited  to  the  lesser  of  (i)  5%  of  an 
undercapitalized  subsidiary’s  assets  at  the  time  it  became  undercapitalized  and  (ii)  the  amount  required  to  meet  regulatory 
capital  requirements.  An  undercapitalized  institution  is  also  generally  prohibited  from  increasing  its  average  total  assets, 
making  acquisitions,  establishing  any  branches  or  engaging  in  any  new  line  of  business,  except  under  an  accepted  capital 
restoration plan or with FDIC approval. The regulations also establish procedures for downgrading an institution to a lower 
capital category based on supervisory factors other than capital.

Liquidity

Financial  institutions  are  subject  to  significant  regulatory  scrutiny  regarding  their  liquidity  positions.  This  scrutiny  has 
increased during recent years, as the economic downturn that began in the late 2000s negatively affected the liquidity of many 
financial institutions. Various bank regulatory publications, including FDIC Financial Institution Letter FIL-13-2010 (Funding 
and Liquidity  Risk Management) and FDIC Financial Institution  Letter FIL-84-2008 (Liquidity Risk Management), address 
the identification, measurement, monitoring and control of funding and liquidity risk by financial institutions.

Basel  III  also  addresses  liquidity  management  by  proposing  two  new  liquidity  metrics  for  financial  institutions.  The  first 
metric is the “Liquidity Coverage Ratio”, and it aims to require a financial institution to maintain sufficient high quality liquid 
resources to survive an acute stress scenario that lasts for one month. The second metric is the “Net Stable Funding Ratio”, 
and its objective is to require a financial institution to maintain a minimum amount of stable sources relative to the liquidity 
profiles  of  the  institution’s  assets,  as  well  as  the  potential  for  contingent  liquidity  needs  arising  from  off-balance  sheet 
commitments, over a one-year horizon.

In the Basel III Capital Rules, the federal banking regulators did not address either the Liquidity Coverage Ratio or the Net
Stable  Funding  Ratio.  However,  on  November  29,  2013,  the  Federal  Reserve,  FDIC  and  Office  of  the  Comptroller  of  the 
Currency jointly issued a proposed rule implementing a Liquidity Coverage Ratio requirement in the United States for larger 
banking organizations. Neither we nor the bank would be subject to such requirement as proposed.

The Liquidity Coverage Ratio and the Net Stable Funding Ratio continue to be monitored for implementation, and we cannot 
yet provide concrete estimates as to how those requirements, or any other regulatory positions regarding liquidity and funding, 
might affect us or our bank. However, we note that increased liquidity requirements generally would be expected to cause the 
bank to invest its assets more conservatively—and therefore at lower yields—than it otherwise might invest. Such lower-yield 
investments likely would reduce the bank’s revenue stream, and in turn its earnings potential.

Payment of Dividends

We  are  a  legal  entity  separate  and  distinct  from  the  bank.  Our  principal  source  of  cash  flow,  including  cash  flow  to  pay 
dividends  to  our  stockholders,  is  dividends  the  bank  pays  to  us  as  the  bank’s  sole  stockholder.  Statutory  and  regulatory 
limitations apply to the bank’s payment of dividends to us as  well as to our payment of  dividends to our stockholders. The 
requirement that a bank holding company must serve as a source of strength to its subsidiary banks also results in the position 
of  the  Federal  Reserve  that  a  bank  holding  company  should  not  maintain  a  level  of  cash  dividends  to  its  stockholders  that 
places undue pressure on the capital of its bank subsidiaries or that can be funded only through additional borrowings or other 
arrangements that may undermine the bank holding company’s ability to serve as such a source of strength. Our ability to pay 
dividends is also subject to the provisions of Delaware corporate law.

The Alabama Banking Department also regulates the bank’s dividend payments. Under Alabama law, a state-chartered bank 
may not pay a dividend in excess of 90% of its net earnings until the bank’s surplus is equal to at least 20% of its capital (our 
bank’s surplus currently exceeds 20% of its capital). Moreover, our bank is also required by Alabama law to obtain the prior 
approval of the Superintendent for its payment of dividends if the total of all dividends declared by the bank in any calendar 
year will exceed the total of (i) the bank’s net earnings (as defined by statute) for that year, plus (ii) its retained net earnings 
for the preceding two years, less any required transfers to surplus. Based on this, our bank would be limited to paying $129.1 
million  in  dividends  as  of  December  31,  2014.  In  addition,  no  dividends,  withdrawals  or  transfers  may  be  made  from  the 
bank’s surplus without the prior written approval of the Superintendent.

The  bank’s  payment  of  dividends  may  also  be  affected  or  limited  by  other  factors,  such  as  the  requirement  to  maintain 
adequate capital above regulatory guidelines. The federal banking agencies have indicated that paying dividends that deplete a
depository  institution’s  capital  base to  an  inadequate  level  would  be  an  unsafe  and  unsound  banking  practice.  Under  the 
Federal  Deposit  Insurance  Corporation  Improvement  Act  of  1991,  a  depository  institution  may  not  pay  any  dividends  if 
payment would cause it to become undercapitalized or if it already is undercapitalized. Moreover, the federal agencies have 
issued policy statements that provide that bank holding companies and insured banks should generally only pay dividends out 
21 

of current operating earnings. If, in the opinion of the federal banking regulators, the bank were engaged in or about to engage 
in an unsafe or unsound practice, the federal banking regulators could require, after notice and a hearing, that the bank stop or 
refrain from engaging in the questioned practice.

Restrictions on Transactions with Affiliates and Insiders

We are subject to Section 23A of the Federal Reserve Act, which places limits on the amount of:

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

(cid:2)

a bank’s loans or extensions of credit to affiliates;

a bank’s investment in affiliates;

assets a bank may purchase from affiliates, except for real and personal property exempted by the Federal
Reserve;

loans or extensions of credit made by a bank to third parties collateralized by the securities or obligations of 
affiliates;

a bank’s guarantee, acceptance or letter of credit issued on behalf of an affiliate;

a  bank’s  transactions  with  an  affiliate  involving  the  borrowing  or  lending  of  securities  to  the  extent  they
create credit exposure to the affiliate; and

a bank’s derivative transactions with an affiliate to the extent they create credit exposure to the affiliate.

The total amount of the above transactions is limited in amount, as to any one affiliate, to 10% of a bank’s capital and surplus 
and, as to all affiliates combined, to 20% of a bank’s capital and surplus. In addition to the limitation on the amount of these 
transactions, certain of the above transactions  must also  meet specified collateral requirements. The bank  must also comply 
with other provisions designed to avoid the taking of low-quality assets.

We  are  also  subject  to  Section  23B  of  the  Federal  Reserve  Act,  which,  among  other  things,  prohibits  an  institution  from 
engaging  in  the  above  transactions  with  affiliates  unless  the  transactions  are  on  terms  substantially  the  same,  or  at  least  as 
favorable  to  the  institution  or  its  subsidiaries,  as  those  prevailing  at  the  time  for  comparable  transactions  with  nonaffiliated 
companies.

The bank is also subject to restrictions on extensions of credit to its executive officers, directors, principal shareholders and 
their related interests. These extensions of credit (i) must be made on substantially the same terms, including interest rates and 
collateral, as those prevailing at the time for comparable transactions with third parties and (ii) must not involve more than the 
normal risk of repayment or present other unfavorable features. There is also an aggregate limitation on all loans to insiders
and their related interests. These loans cannot exceed the institution’s total unimpaired capital and surplus, and the FDIC may 
determine  that  a  lesser  amount  is  appropriate.  Insiders  are  subject  to  enforcement  actions  for  knowingly  accepting  loans  in 
violation of applicable restrictions. Alabama state banking laws also have similar provisions.

Lending Limits

Under Alabama law, the amount of loans which may be made by a bank in the aggregate to one person is limited. Alabama 
law  provides  that  unsecured  loans  by  a  bank  to  one  person  may  not  exceed  an  amount  equal  to  10%  of  the  capital  and 
unimpaired surplus of the bank or 20% in the case of secured loans. For purposes of calculating these limits, loans to various
business interests of the borrower, including companies in which a substantial portion of the stock is owned or partnerships in 
which a person is a partner, must be aggregated with those made to the borrower individually. Loans secured by certain readily
marketable collateral are exempt from these limitations, as are loans secured by deposits and certain government securities.

Commercial Real Estate Concentration Limits

In  December  2006,  the  U.S.  bank  regulatory  agencies  issued  guidance  entitled  “Concentrations  in  Commercial  Real  Estate 
Lending,  Sound  Risk  Management  Practices”  to  address  increased  concentrations  in  commercial  real  estate  (“CRE”)  loans. 
The  guidance  describes  the  criteria  the  agencies  will  use  as  indicators  to  indentify  institutions  potentially  exposed  to  CRE 
concentration risk. An institution that has (i) experienced rapid growth in CRE lending, (ii) notable exposure to a specific type 
of  CRE,  (iii)  total  reported  loans  for  construction,  land  development,  and  other  land  representing  100%  or  more  of  the 

22 

institution’s capital, or (iv) total CRE loans representing 300% or more of the institution’s capital, and the outstanding balance 
of  the  institutions  CRE  portfolio  has  increased  by  50%  or  more  in  the  prior  36  months,  may  be  identified  for  further 
supervisory analysis of the level and nature of its CRE concentration risk.

Privacy

Financial institutions are required to disclose their policies  for collecting and protecting  non-public personal information of 
their consumer customers. Consumer customers generally may prevent financial institutions from sharing nonpublic personal 
information  with nonaffiliated  third  parties  except  under  certain  circumstances,  such  as  the  processing  of  transactions 
requested  by  the  consumer  or  when  the  financial  institution  is  jointly  offering  a  product  or  service  with  a  nonaffiliated 
financial  institution.  Additionally,  financial  institutions  generally  may  not  disclose  consumer  account  numbers  to  any 
nonaffiliated third party for use in telemarketing, direct mail marketing or other marketing to consumers.

Consumer Credit Reporting

The Fair Credit Reporting Act (the “FCRA”) imposes, among other things:

(cid:2)

(cid:2)

(cid:2)

(cid:2)

requirements for financial institutions to develop policies and procedures to identify potential identity theft 
and,  upon  the  request  of  a  consumer,  place  a  fraud  alert  in  the  consumer’s  credit  file  stating  that  the 
consumer may be the victim of identity theft or other fraud;

requirements for entities that furnish information to consumer reporting agencies (which would include our 
bank)  to  implement  procedures  and  policies  regarding  the  accuracy  and  integrity  of  the  furnished
information and regarding the correction of previously furnished information that is later determined to be 
inaccurate;

requirements for mortgage lenders to disclose credit scores to consumers; and

limitations  on  the  ability  of  a  business  that  receives  consumer  information  from  an  affiliate  to  use  that
information for marketing purposes.

Anti-Terrorism and Money Laundering Legislation

Our bank is subject to the USA Patriot Act, the Bank Secrecy Act, and the requirements of OFAC. These statutes and related 
rules  and  regulations  impose  requirements  and  limitations  on  specified  financial  transactions  and  account  and  other 
relationships  intended  to  guard  against  money  laundering  and  terrorism  financing.  Our  bank  has  established  a  customer 
identification program pursuant to Section 326 of the USA Patriot Act and maintains records of cash purchases of negotiable 
instruments,  files  reports  of  certain  cash  transactions  exceeding  $10,000  (daily  aggregate  amount),  and  reports  suspicious 
activity that might signify money laundering, tax evasion, or other criminal activities pursuant to the Bank Secrecy Act. Our
bank otherwise has implemented policies and procedures to comply with the foregoing requirements.

Effect of Governmental Monetary Policies

Our bank’s earnings are affected by domestic economic conditions and the monetary and fiscal policies of the United States 
government  and  its  agencies.  The  Federal  Reserve’s  monetary  policies  have  had,  and  are  likely  to  continue  to  have,  an 
important impact on the operating results of commercial banks through its power to implement  national  monetary policy in 
order, among other things, to curb inflation or combat a recession. The  monetary policies of the  Federal Reserve affect the 
levels of bank loans, investments and deposits through its control over the issuance of United States government securities, its 
regulation of the discount rate applicable to member banks and its influence over reserve requirements to which member banks 
are  subject.  We  cannot  predict,  and  have  no  control  over,  the  nature  or  impact  of  future  changes  in  monetary  and  fiscal 
policies.

Sarbanes-Oxley Act of 2002

The Sarbanes-Oxley Act represents a comprehensive revision of laws affecting corporate governance, accounting obligations 
and corporate reporting. The Sarbanes-Oxley Act is applicable to all companies with equity securities registered, or that file 
reports,  under  the  Exchange  Act.  In  particular,  the  act  established  (i)  requirements  for  audit  committees,  including 
independence, expertise and responsibilities; (ii) responsibilities regarding financial statements for the chief executive officer 
and chief financial officer of the reporting company and new requirements for them to certify the accuracy of periodic reports; 
(iii) standards for auditors and regulation of audits; (iv) disclosure and reporting obligations for the reporting company and its 
23 

directors  and  executive  officers;  and  (v)  civil  and  criminal  penalties  for  violations  of  the  federal  securities  laws.  The 
legislation also established a new accounting oversight board to enforce auditing standards and restrict the scope of services 
that accounting firms may provide to their public company audit clients.

Overdraft Fees

The  Federal  Reserve has  adopted  amendments  under  its  Regulation  E  that  impose  restrictions  on  banks’  abilities  to  charge 
overdraft fees. The rule prohibits financial institutions from charging fees for paying overdrafts on ATM and one-time debit 
card transactions, unless a consumer consents, or opts in, to the overdraft service for those types of transactions.

Interchange Fees

The  Dodd-Frank  Act,  through  a  provision  known  as  the  Durbin  Amendment,  required  the  Federal  Reserve  to  establish 
standards for interchange fees that are “reasonable and proportional” to the cost of processing the debit card transaction and 
imposes  other  requirements  on  card  networks.  Institutions  like  the  bank  with  less  than  $10  billion  in  assets  are  exempt. 
However,  while  we  are  under  the  $10  billion  level  that  caps  income  per  transaction,  we  have  been  affected  by  federal 
regulations  that  prohibit  network  exclusivity  arrangements  and  routing  restrictions.  Essentially,  issuers  and  networks  must 
allow transaction processing through a minimum of two unaffiliated networks.

The Volcker Rule

On  December  10,  2013,  five  U.S.  financial  regulators,  including  the  Federal  Reserve  and  the  FDIC,  adopted  a  final  rule 
implementing  the  so-called  “Volcker  Rule.”  The  Volcker  Rule  was  created  by  Section  619  of  the Dodd-Frank  Act  and 
prohibits  “banking  entities”  from  engaging  in  “proprietary  trading”  and  making  investments  and  conducting  certain  other 
activities  with  “private  equity  funds  and  hedge  funds.”  Although  the  final  rule  provides  some  tiering  of  compliance  and 
reporting obligations based on size, the fundamental prohibitions of the Volcker  Rule apply to banking entities of any size, 
including  us  and  the  bank.  The  final  rule  became  effective  April  1,  2014,  but  the  Federal  Reserve  has  extended  the 
conformance period for all banking entities until July 21, 2015.

While the final rule and its accompanying materials comprise approximately 1,000 pages, banking entities that do not engage 
in any of the activities covered by the Volcker Rule (other than with respect to certain U.S. government obligations) are not 
required to adopt any formal compliance program specific to the Volcker Rule. We have reviewed the scope of the final rule 
and have concluded that it will not impact our operations.

The Dodd-Frank Act

On July 21, 2010, the Dodd-Frank Act was signed into law. As final rules and regulations implementing the Dodd-Frank Act 
are adopted, this new law is significantly changing the bank regulatory structure and affecting the lending, deposit, investment, 
trading and  operating  activities  of  financial  institutions  and  their  holding  companies.  The  Dodd-Frank  Act  requires  various 
federal  agencies  to  adopt  a  broad  range  of  new  implementing  rules  and  regulations  and  to  prepare  numerous  studies  and 
reports for Congress. The federal agencies are given significant discretion in drafting the implementing rules and regulations, 
and consequently, many of the details and much of the impact of the Dodd-Frank Act may not be known for many years.

A number of the effects of the Dodd-Frank Act are described or otherwise accounted for in various parts of this Supervision 
and Regulation section. The following items provide a brief description of certain other provisions of the Dodd-Frank Act that 
may be relevant to us and the bank.

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The Dodd-Frank Act created a new Consumer Financial Protection Bureau with broad powers to supervise
and enforce consumer protection laws. The Bureau now has broad rule-making authority for a wide range of
consumer  protection  laws  that  apply  to  all  banks,  including  the  authority  to  prohibit  “unfair,  deceptive  or 
abusive”  acts  and  practices.  The  Bureau  has  examination  and  enforcement  authority  over  all  banks  with
more than $10 billion in assets. Institutions with less than $10 billion in assets will continue to be examined 
for compliance with consumer laws by their primary bank regulator.

The  Dodd-Frank  Act  imposed  new  requirements  regarding  the  origination  and  servicing  of  residential
mortgage loans. The law created a variety of new consumer protections, including limitations on the manner 
by  which  loan  originators  may  be  compensated  and  an  obligation  on  the  part  of  lenders  to  verify  a 
borrower’s  “ability  to  repay”  a  residential  mortgage  loan.  Final  rules  implementing  these  latter  statutory
requirements were effective in 2014.

24 

(cid:2)

(cid:2)

The Dodd-Frank Act eliminated the federal prohibitions on paying interest on demand deposits effective one 
year  after  the  date  of  its  enactment,  thus  allowing  businesses  to  have  interest  bearing  checking  accounts.
Depending on competitive responses, this significant change to existing law could have an adverse impact 
on our interest expense.

The Dodd-Frank Act addresses many investor protection, corporate governance and executive compensation
matters  that  will  affect  most  U.S.  publicly  traded  companies.  The  Dodd-Frank  Act  (i)  requires  publicly
traded companies to give stockholders a non-binding vote on executive compensation and golden parachute 
payments;  (ii)  enhances  independence  requirements  for  compensation  committee  members;  (iii)  requires
companies listed on national securities exchanges to adopt incentive-based compensation clawback policies
for  executive  officers;  (iv)  authorizes  the  SEC  to  promulgate  rules  that  would  allow  stockholders  to 
nominate  their  own  candidates  using  a  company’s  proxy  materials;  and  (v)  directs  the  federal  banking
regulators to issue rules prohibiting incentive compensation that encourages inappropriate risks.

(cid:2) While  insured  depository  institutions  have  long  been  subject  to  the FDIC’s  resolution  process,  the  Dodd-
Frank  Act  creates  a  new  mechanism  for  the  FDIC  to  conduct  the  orderly  liquidation  of  certain  “covered
financial  companies,”  including  bank  holding  companies  and  systemically  significant  non-bank  financial
companies. Upon certain findings being made, the FDIC may be appointed receiver for a covered financial
company, and would conduct an orderly liquidation of the entity. The FDIC liquidation process is modeled 
on the existing Federal Deposit Insurance Act bank resolution process, and generally gives the FDIC more
discretion  than  in  the  traditional  bankruptcy  context.  The  FDIC  has  issued  final  rules  implementing  the
orderly liquidation authority.

As noted above, many aspects of the Dodd-Frank Act are subject to rulemaking and will take effect over several years, making 
it  difficult  to  anticipate  the  overall  financial  impact  on  us.  However,  compliance  with  this  new  law  and  its  implementing 
regulations clearly  will result in additional operating and compliance costs that could have a  material adverse effect on our 
business, financial condition and results of operations.

Other Legislation and Regulatory Action relating to Financial Institutions

Recent government efforts to strengthen the U.S. financial system, including the implementation of the American Recovery 
and  Reinvestment  Act  (“ARRA”),  the  Emergency  Economic  Stabilization  Act  (“EESA”),  the  Dodd-Frank  Act,  and  special 
assessments  imposed  by  the  FDIC,  subject  us,  to  the  extent  applicable,  to  additional  regulatory  fees,  corporate  governance 
requirements,  restrictions  on  executive  compensation,  restrictions  on  declaring  or  paying  dividends,  restrictions  on  stock 
repurchases, limits on tax deductions for executive compensation and prohibitions against golden parachute payments. These 
fees, requirements and restrictions, as well as any others that may be imposed in the future, may have a material adverse effect 
on our business, financial condition, and results of operations.

New regulations and statutes are regularly proposed that contain wide-ranging proposals for altering the structures, regulations 
and competitive relationships of financial institutions operating or doing business in the United States and the states in which 
we do business. We cannot predict whether or in what form any proposed regulation or statute will be adopted or the extent to 
which our business may be affected by any new regulation or statute.

Available Information

Our  corporate  website  is  www.servisfirstbank.com.    We  have  direct  links  on  this  website  to  our  Code  of  Ethics  and  the 
charters for our Audit, Compensation and Corporate Governance and Nominations Committees by clicking on the “Investor 
Relations” tab.  We also have direct links to our filings with the Securities and Exchange Commission (SEC), including, but 
not  limited  to,  our  annual  reports  on  Form  10-K,  Quarterly  Reports  on  Form  10-Q,  Current  Reports  on  Form  8-K,  proxy 
statements and any amendments to these filings.    You may also obtain a copy of any such report from us free of charge by 
requesting  such  copy  in  writing  to  850  Shades  Creek  Parkway,  Suite  200,  Birmingham,  Alabama  35209,  Attention:  Chief 
Financial Officer.

Executive Officers of the Registrant 

A brief description of the background of each of our named executive officers is set forth below.

Thomas  A.  Broughton,  III  (59)  -- Mr.  Broughton  has  served  as  our  President  and  Chief  Executive  Officer  and  a  director 
since  2007  and  as  President,  Chief  Executive  Officer  and  a  director  of  the  Bank  since  its  inception  in  May  2005.  Mr. 
Broughton has spent the entirety of his 30-year banking career in the Birmingham area. In 1985, Mr. Broughton was named 
25 

President of the de novo First Commercial Bank. When First Commercial Bank was acquired by Synovus Financial Corp. in 
1992, Mr. Broughton continued as President and was named Chief Executive Officer of First Commercial Bank. In 1998, he 
became Regional Chief Executive Officer for the markets of Alabama, Tennessee and parts of Georgia. He continued his work 
in this position until his retirement from Synovus in August 2004. Mr. Broughton’s experience in banking has afforded him 
opportunities to work in many areas of banking and has given him exposure to all bank functions. Mr. Broughton served on 
the Board of Directors of Cavalier Homes, Inc. from 1986 until 2009, when the company was sold to a subsidiary of Berkshire 
Hathaway.

Clarence C. Pouncey, III (58) – Mr. Pouncey has served as our Executive Vice President and Chief Operating Officer since 
2007  and  Executive  Vice  President  and  Chief  Operating  Officer  of  the  Bank  since  November  2006.    Prior  to  joining  the 
Company, Mr. Pouncey was employed by SouthTrust Bank (subsequently, Wachovia Bank and now Wells Fargo Bank) at its 
corporate headquarters in Birmingham, in various capacities from 1978 to 2006, most recently as the Senior Vice President 
and  Regional  Manager  of  Real  Estate  Financial  Services.    During  his  employment  with  SouthTrust,  Mr.  Pouncey  oversaw 
various  operational  and  production  functions  in  its  nine-state  footprint  of  Alabama,  Florida,  Georgia,  Mississippi,  North 
Carolina, South Carolina, Tennessee, Texas and Virginia,  and  while employed by Wachovia, Mr. Pouncey oversaw  various 
operational and production functions in Alabama, Arizona, Tennessee and Texas.

William  M.  Foshee (60) – Mr.  Foshee  has  served  as  our  Executive  Vice  President,  Chief  Financial  Officer,  Treasurer  and 
Secretary  since  2007  and  as  Executive  Vice  President,  Chief  Financial  Officer,  Treasurer  and  Secretary  of  the  Bank  since 
2005.  Mr. Foshee served as  the Chief Financial Officer of Heritage Financial Holding  Corporation, a publicly traded bank 
holding company headquartered in the Huntsville MSA, from 2002 until it was acquired in 2005.  Mr. Foshee is a Certified 
Public Accountant.

Rodney E. Rushing (57) – Mr. Rushing has served as the Executive Vice President and Executive for Correspondent Banking 
for us and the bank since 2011. Prior to joining us, Mr. Rushing was employed at BBVA Compass from 1982 to 2011, most
recently  serving  as  Executive  Vice  President  of  Correspondent  Banking.  At  the  time  of  his  departure  in  March  2011,  the 
correspondent banking division of BBVA Compass provided correspondent banking services to over 600 financial institutions 
with total fundings in excess of $2 billion.

Don G. Owens (63) – Mr. Owens has served as the Senior Vice President and Chief Credit Officer for us and the bank since 
2012. Prior to joining us, Mr. Owens served as a retail branch manager of First Alabama Bank from 1973 to 1978, worked for 
C&I  Bank  (now  Bank  of  America)  from  1978  to  1982,  including  as  a  branch  manager  and  commercial  lender,  worked  for 
Republic Bank (now Bank of  America)  from 1982 to 1988, including as a commercial lender and credit administrator, and 
served as a Senior Vice President and Senior Loan Administrator for BBVA Compass from 1988 to 2012.

A brief description of the background of each of our regional chief executive officers is set forth below.

G. Carlton Barker (66) –Mr. Barker has served as Executive Vice President and Montgomery President and Chief Executive 
Officer of the Bank since February 1, 2007. Prior to joining the Company, Mr. Barker was employed by Regions Bank for 19 
years in various capacities, most recently as the Regional President for the Southeast Alabama Region. Mr. Barker serves on 
the Huntingdon College Board of Trustees.

B. Harrison Morris, III (38) – Mr. Morris has served as Dothan Regional Chief Executive Officer since February 2015 when 
the outgoing CEO, Ronald DeVane, retired from the Company.  Prior to his promotion, Mr. Morris served as Executive Vice 
President and Dothan President since June 2010, following his promotion from Senior Lending Officer of the Dothan Region.  
Mr. Morris joined the Company in September 2008.  Prior to joining the Company, Mr. Morris held various positions  with 
Wachovia  Bank  and  SouthTrust  Bank  since  1998.    Mr.  Morris  is  a  trustee  of  the  Wallace  Community  College  Foundation 
Board,  a  member  of  the  Dothan  Area  Chamber  of  Commerce  Board,  a  member  of  the  Wiregrass  United  Way  Board  and  a 
member of the Wiregrass Chapter of the American Red Cross.

Andrew N. Kattos (45) – Mr. Kattos has served as Executive Vice President and Huntsville President and Chief Executive 
Officer of the Bank since April 2006. Prior to joining the Company, Mr. Kattos was employed by First Commercial Bank for 
14 years, most recently as an Executive Vice President and Senior Lender in the Commercial Lending Department. Mr. Kattos 
also serves as a Board Member and Finance Chairperson for the Huntsville Hospital Foundation.

William Bibb Lamar, Jr. (71) – Mr. Lamar serves as the Mobile Regional Chief Executive Officer of ServisFirst Bank.  Mr. 
Lamar is a seasoned Mobile banker with over 40 years of leadership responsibilities.  Mr. Lamar graduated from University of 
Mobile.  Mr. Lamar began his banking career with Merchants National, now Regions Bank where he spent more than 20 years 

26 

in various leadership roles.  Most recently, Mr. Lamar was the CEO of BankTrust for over 20 years.  Mr. Lamar has served on 
the State Banking Board for 15 years and was formally President of Alabama Banker’s Association.

Rex D. McKinney (52) – Mr. McKinney has served as Executive Vice President and Pensacola President and Chief Executive 
Officer  of  the  Bank  since  January  2011.  Prior  to  joining  the  Company,  Mr.  McKinney  held  several  leadership  positions, 
including  the  senior  lender  position,  at  First  American  Bank/Coastal  Bank  and  Trust  (owned  by  Synovus  Financial 
Corporation) starting in 1997. Mr. McKinney is a Past Board Member of the Rotary Club of Pensacola. He is Past President of 
the  Pensacola  Sports  Association,  a  Member  of  the  Irish  Politicians  Club,  a  Member  of  the  Pensacola  Sports  Association 
Foundation and a member of the Board of Trustees of the St. Christopher’s Episcopal Church Endowment Trust Fund.

ITEM 1A.  RISK FACTORS.

Our  business,  financial  condition  and  results  of  operation  could  be  harmed  by  any  of  the  following  risks  or  by  other  risks 
identified  in  this  annual  report,  as  well  as  by  other  risks  we  may  not  have  anticipated  or  viewed  as  material.    The  risks 
discussed below also include forward-looking statements, and our actual results may differ substantially from those discussed 
in these forward-looking statements.  See also “Cautionary Note Regarding Forward-Looking Statements”.

Risks Related To Our Business 

As  a business  operating  in  the  financial  services  industry,  our  business  and  operations  may  be  adversely  affected  in 
numerous and complex ways by weak economic conditions.

Our businesses and operations, which primarily consist of lending money to customers in the form of loans, borrowing money 
from customers in the form of deposits and investing in securities, are sensitive to general business and economic conditions in 
the  United  States.  If  the  U.S.  economy  weakens,  our  growth  and  profitability  from  our  lending,  deposit  and  investment 
operations could be constrained. Uncertainty about the federal fiscal policymaking process, the medium and long-term fiscal 
outlook  of  the  federal  government,  and  future  tax  rates  is  a  concern  for  businesses,  consumers  and  investors  in  the  United 
States.  In  addition,  economic  conditions  in  foreign  countries,  including  uncertainty  over  the  stability  of  the  euro  and  other
currencies, could affect the stability of global financial markets, which could hinder U.S. economic growth. Weak economic 
conditions are characterized by deflation, fluctuations in debt and equity capital markets, a lack of liquidity and/or depressed 
prices  in  the  secondary  market  for  mortgage  loans,  increased  delinquencies  on  mortgage,  consumer  and  commercial  loans, 
residential  and  commercial  real  estate  price  declines  and  lower  home  sales  and  commercial  activity.  The  current  economic 
environment is also characterized by interest rates at historically low levels, which impacts our ability to attract deposits and to
generate  attractive  earnings  through  our  investment  portfolio.  All  of  these  factors  can  individually  or  in  the  aggregate  be 
detrimental to our business, and the interplay between these factors can be complex and unpredictable. Our business is also 
significantly  affected  by  monetary  and  related  policies  of  the  U.S.  federal  government  and  its  agencies.  Changes  in  any  of 
these policies are influenced by macroeconomic conditions and other factors that are beyond our control. Adverse economic 
conditions and government policy responses to such conditions could have a material adverse effect on our business, financial 
condition, results of operations and prospects.

We are dependent on the services of our management team and board of directors, and the unexpected loss of key officers 
or directors may adversely affect our business and operations.

We  are  led  by  an  experienced  core  management  team  with  substantial  experience  in  the  markets  that  we  serve,  and  our 
operating  strategy  focuses  on  providing  products  and  services  through  long-term  relationship  managers.  Accordingly,  our 
success depends in large part on the performance of our key personnel, as well as on our ability to attract, motivate and retain 
highly  qualified  senior  and  middle  management.  Competition  for  employees  is  intense,  and  the  process  of  locating  key 
personnel with the combination of skills and attributes required to execute our business plan may be lengthy. If any of our or
the  bank’s  executive  officers,  other  key  personnel,  or  directors  leaves  us  or  the  bank,  our  operations  may  be  adversely 
affected.  In  particular,  we  believe  that  Thomas  A.  Broughton, III,  Clarence  C.  Pouncey, III,  and  William  M.  Foshee  are 
extremely  important  to  our  success  and  the  success  of  our  bank.  Mr.  Broughton  has  extensive  executive-level  banking 
experience and is the President and Chief Executive Officer of us and the bank. Mr. Pouncey has extensive operating banking 
experience and is an Executive Vice President and the Chief Operating Officer of us and the bank. Mr. Foshee has extensive 
financial, banking and accounting experience and is an Executive Vice President and the Chief Financial Officer of us and the
bank.  If  any  of  Mr. Broughton,  Mr. Pouncey  or  Mr. Foshee  leaves  his  position  for  any  reason,  our  financial  condition  and 
results of operations may suffer. The bank is the beneficiary of a key man life insurance policy on the life of Mr. Broughton in 
the amount of $5 million. Also, we have hired key officers to run our banking offices in each of the Huntsville, Montgomery, 
Mobile  and  Dothan,  Alabama  markets,  the  Atlanta,  Georgia  market  and  the  Pensacola,  Florida  market,  who  are  extremely 
important to our success in such markets. If any of them leaves for any reason, our results of operations could suffer in such
markets. With the exception of the key officers in charge of our Atlanta, Huntsville and Montgomery banking offices, we do 
27 

not  have  employment  agreements  or  non-competition  agreements  with  any  of  our  executive  officers,  including 
Messrs. Broughton, Pouncey, Foshee, Rushing and Owens. In the absence of these types of agreements, our executive officers 
are  free  to  resign  their  employment  at  any  time  and  accept  an  offer  of  employment  from  another  company,  including  a 
competitor. Additionally, our directors’ and advisory board members’ community involvement and diverse and extensive local 
business relationships are important to our success. Any material change in the composition of our board of directors or the 
respective  advisory  boards  of  the  bank  could  have  a  material  adverse  effect  on  our  business,  financial  condition,  results  of 
operations and prospects.

We may not be able to successfully expand into new markets.

We have opened new offices and operations in four primary markets (Pensacola, Florida, Mobile, Alabama, Atlanta, Georgia 
and  Nashville,  Tennessee)  in  the  past  four  years.  We  may  not  be  able  to  successfully  manage  this  growth  with  sufficient 
human resources, training and operational, financial and technological resources. Any such failure could limit our ability to be 
successful  in  these  new  markets  and  may  have  a  material  adverse  effect  on  our  business,  financial  condition,  results  of 
operations and prospects.

A prolonged downturn in the real estate market could result in losses and adversely affect our profitability.

As of December 31, 2014, 47.6% of our loan portfolio was composed of commercial and consumer real estate loans, of which 
70.5%  was  owner  occupied  commercial  or  1-4  family  mortgage  loans.  The  real  estate  collateral  in  each  case  provides  an 
alternate source of repayment in the event of default by the borrower and may deteriorate in value during the time the credit is 
extended. The recent recession has adversely affected real estate market values across the country and values may continue to
decline.  A  further  decline  in  real  estate  values  could  further  impair  the  value  of  our  collateral  and  our  ability  to  sell  the 
collateral  upon  any  foreclosure,  which  would  likely  require  us  to  increase  our  provision  for  loan  losses.  In  the  event  of  a 
default with respect to any of these loans, the amounts we receive upon sale of the collateral may be insufficient to recover the 
outstanding principal and interest on the loan. If we are required to re-value the collateral securing a loan to satisfy the debt 
during a period of reduced real estate values or to increase our allowance for loan losses, our profitability could be adversely 
affected, which could have a material adverse effect on our business, financial condition, results of operations and prospects.

Lack of seasoning of our loan portfolio could increase risk of credit defaults in the future.

In general, loans do not begin to show signs of credit deterioration or default until they have been outstanding for some period 
of time, a process referred to as “seasoning.” As a result, a portfolio of older loans will usually behave more predictably than a 
newer portfolio. Because a large portion of our portfolio is relatively new, the current level of delinquencies and defaults may 
not represent the level that  may prevail as the portfolio becomes  more seasoned. If delinquencies and defaults increase,  we 
may be required to increase our provision for loan losses, which could have a material adverse effect on our business, financial 
condition, results of operations and prospects.

Our high concentration of large loans to certain borrowers may increase our credit risk.

Our growth over the last several years has been partially attributable to our ability to originate and retain large loans. Many of 
these  loans  have  been  made  to  a  small  number  of  borrowers,  resulting  in  a  high  concentration  of  large  loans  to  certain 
borrowers.  As  of  December  31,  2014,  our  10  largest  borrowing  relationships  ranged  from  approximately  $18.1  million  to 
$24.8 million (including unfunded commitments) and averaged approximately $20.6 million in total commitments. Along with 
other risks inherent in these loans, such as the deterioration of the underlying businesses or property securing these loans, this 
high concentration of borrowers presents a risk to our lending operations. If any one of these borrowers becomes  unable to 
repay its loan obligations as a result of economic or market conditions, or personal circumstances, such as divorce or death,
our non-performing loans and our provision for loan losses could increase significantly, which could have a material adverse 
effect on our business, financial condition, results of operations and prospects.

Our decisions regarding credit risk could be inaccurate and our allowance for loan losses may be inadequate, which could 
have a material adverse effect on our business, financial condition, results of operations and future prospects.

Our  earnings  are  affected  by  our  ability  to  make  loans,  and  thus  we  could  sustain  significant  loan  losses  and  consequently 
significant net losses if we incorrectly assess either the creditworthiness of our borrowers resulting in loans to borrowers who 
fail to repay their loans in accordance with the loan terms or the value of the collateral securing the repayment of their loans, 
or  we  fail  to  detect  or  respond  to  a  deterioration  in  our  loan  quality  in  a  timely  manner.  Management  makes  various 
assumptions and judgments about the collectability of our loan portfolio, including the creditworthiness of our borrowers and 
the  value  of  the  real  estate  and  other  assets  serving  as  collateral  for  the  repayment  of  many  of  our  loans.  We  maintain  an 
allowance for loan losses that we consider adequate to absorb losses inherent in the loan portfolio based on our assessment of 

28 

the information available. In determining the size of our allowance for loan losses, we rely on an analysis of our loan portfolio 
based on historical loss experience, volume and types of loans, trends in classification, volume and trends in delinquencies and 
non-accruals,  national  and  local  economic  conditions  and  other  pertinent  information.  We  target  small  and  medium-sized 
businesses as loan customers. Because of their size, these borrowers may be less able to withstand competitive or economic 
pressures than larger borrowers in periods of economic weakness. Also, as we expand into new markets, our determination of 
the size of the allowance could be understated due to our lack of familiarity with market-specific factors. Despite the effects of 
sustained  economic  weakness,  we  believe  our  allowance  for  loan  losses  is  adequate.  Our  allowance  for  loan  losses  as  of 
December 31, 2014 was $35.6 million, or 1.06% of total gross loans.

If our assumptions are inaccurate, we may incur loan losses in excess of our current allowance for loan losses and be required
to  make  material  additions  to  our  allowance  for  loan  losses,  which  could  have  a  material  adverse  effect  on  our  business, 
financial condition, results of operations and prospects.

However, even if our assumptions are accurate, federal and state regulators periodically review our allowance for loan losses
and  could  require  us  to  materially  increase  our  allowance  for  loan  losses  or  recognize  further  loan  charge-offs  based  on 
judgments different than those of our management. Any material increase in our allowance for loan losses or loan charge-offs 
as required by these regulatory agencies could have a material adverse effect on our business, financial condition, results of 
operations and prospects.

If  we  fail  to  design,  implement  and  maintain  effective  internal  control  over  financial  reporting  or  remediate  any  future 
material  weakness  in  our  internal  control  over  financial  reporting,  we  may be  unable  to  accurately  report  our  financial 
results  or  prevent  fraud,  which  could  have  a  material  adverse  effect  on  our  business,  financial  condition,  results  of 
operations and prospects.

Our  internal  control  over  financial  reporting  is  designed  to  provide  reasonable  assurance  regarding  the  reliability  of  the 
financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted 
accounting  principles.  Effective  internal  control  over  financial  reporting  is  necessary  for  us  to  provide  reliable  reports  and 
prevent fraud.

We  believe  that  a  control  system,  no  matter  how  well  designed  and  managed,  can  provide  only  reasonable,  not  absolute, 
assurance  that  the  objectives  of  the  control system  are  met.  Because  of  the  inherent  limitations  in  all  control  systems,  no 
evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company
have  been  detected.  We  may  not  be  able  to  identify  all  significant  deficiencies  and/or  material  weaknesses  in  our  internal 
control in the future, and our failure to maintain effective internal control over financial reporting in accordance with Section 
404  of  the  Sarbanes-Oxley  Act  of  2002  (the  “Sarbanes-Oxley  Act”)  could  have  a  material  adverse  effect  on  our  business, 
financial condition, results of operations and prospects.

Our corporate structure provides for decision-making authority by our regional chief executive officers and banking teams. 
Our business, financial condition, results of operations and prospects could be negatively affected if our employees do not 
follow our internal policies or are negligent in their decision-making.

We attract and retain our management talent by empowering them to make certain business decisions on a local level. Lending 
authorities are assigned to regional chief executive officers and their banking teams based on their experience. Additionally,
all loans in excess of $1.0 million are reviewed by our centralized credit administration department in Birmingham. Moreover, 
for decisions that fall outside of the assigned authorities, our regional chief executive officers are required to obtain approval 
from  our  senior  management  team.  Our  local  bankers  may not  follow  our  internal  procedures  or  otherwise  act  in  our  best 
interests with respect to their decision-making. A failure of our employees to follow our internal policies, or actions taken by 
our employees that are negligent could have a material adverse effect on our business, financial condition, results of operations 
and prospects.

Our  business  strategy  includes  the  continuation  of  our  growth  plans,  and  our  business,  financial  condition,  results  of 
operations and prospects could be negatively affected if we fail to grow or fail to manage our growth effectively.

We  intend  to  continue  pursuing  our  growth  strategy  for  our  business  through  organic  growth  of  our  loan  portfolio.  Our 
prospects  must  be  considered  in  light  of  the  risks,  expenses  and  difficulties  that  can  be  encountered  by  financial  service 
companies in rapid growth stages, which include the risks associated with the following:

(cid:2) maintaining loan quality;
(cid:2) maintaining adequate management personnel and information systems to oversee such growth;
(cid:2)

Sufficiently growing deposit base to provide funds for lending;

29 

 
 
 
(cid:2) maintaining adequate control and compliance functions; and
(cid:2)

securing capital and liquidity needed to support anticipated growth.

We  may  not  be  able  to  expand  our  presence  in  our  existing  markets  or  successfully  enter  new  markets,  and  any  expansion 
could adversely affect our results of operations. Our ability to grow successfully will depend on a variety of factors, including 
the continued availability of desirable business opportunities, the competitive responses from other financial institutions in our 
market areas and our ability to manage our growth. Failure to manage our growth effectively could adversely affect our ability
to  successfully  implement  our  business  strategy,  which could  have  a  material  adverse  effect  on  our  business,  financial 
condition, results of operations and prospects.

Our  continued  pace  of  growth  may  require  us  to  raise  additional  capital  in  the  future  to  fund  such  growth,  and  the 
unavailability  of  additional capital  on  terms  acceptable  to  us  could  adversely  affect  our  growth  and/or  our  financial 
condition and results of operations.

We are required by federal and state regulatory authorities to maintain adequate levels of capital to support our operations. To
support  our  recent  and  ongoing  growth,  we  have  completed  a  series  of  capital  transactions  during  the  past  three  years, 
including:

(cid:2)

(cid:2)

(cid:2)

the sale of $20,000,000 in 5.5% subordinated notes due November 9, 2022 to accredited investor purchasers 
in  November  2012,  the  proceeds  of  which  were  used  to  pay  off  $15,000,000  in  our  8.5%  subordinated
debentures;
the sale of an aggregate of 750,000 shares of our common stock at $13.833 per share, or $10,375,000, in a 
private placement completed on December 2, 2013; and
the  sale  of  an  aggregate  of  1,875,000  shares  of  our  common  stock  at  $30.333  per  share,  or  $56,874,000, 
exclusive of underwriting discounts, in our initial public offering completed May 19, 2014.

After  giving  effect  to  these  transactions,  we  believe that  we  will  have  sufficient  capital  to  meet  our  capital  needs  for  our 
immediate growth plans. However, we will continue to need capital to support our longer-term growth plans. If capital is not 
available  on  favorable  terms  when  we  need  it,  we  will  have  to  either  issue  common  stock  or  other  securities  on  less  than 
desirable terms or reduce our rate of growth until market conditions become more favorable. Either of such events could have 
a material adverse effect on our business, financial condition, results of operations and prospects.

Competition from financial institutions and other financial service providers may adversely affect our profitability.

The  banking  business  is  highly  competitive,  and  we  experience  competition  in  our  markets  from  many  other  financial 
institutions.  We  compete  with  commercial  banks,  credit  unions,  savings  and  loan  associations,  mortgage  banking  firms, 
consumer finance companies, securities brokerage firms, insurance companies, money market funds, and other mutual funds, 
as  well as  other  community  banks  and  super-regional  and  national  financial  institutions  that  operate  offices  in  our  service 
areas.

We compete with these other financial institutions both in attracting deposits and in making loans. In addition, we must attract 
our customer base from other existing financial institutions and from new residents. We expect competition to increase in the 
future as a result of legislative, regulatory and technological changes and the continuing trend of consolidation in the financial 
services  industry.  Our  profitability  depends  upon  our  continued  ability  to  successfully  compete  with  an  array  of  financial 
institutions in our service areas.

Our ability to compete successfully will depend on a number of factors, including, among other things:

(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)

our ability to build and maintain long-term customer relationships while ensuring high ethical standards and safe 
and sound banking practices;
the scope, relevance and pricing of products and services that we offer;
customer satisfaction with our products and services;
industry and general economic trends; and
our ability to keep pace with technological advances and to invest in new technology.

Increased competition could require us to increase the rates that we pay on deposits or lower the rates that we offer on loans, 
which could reduce our profitability. Our failure to compete effectively in our market could restrain our growth or cause us to 

30 

 
 
 
 
 
 
 
 
 
 
lose market share, which could have a material adverse effect on our business, financial condition, results of operations and 
prospects.

Unpredictable economic conditions or a natural disaster in the state of Alabama, the panhandle of the state of Florida, the 
Atlanta, Georgia metropolitan area or the Nashville, Tennessee metropolitan area may have a material adverse effect on 
our financial performance.

Substantially  all  of  our  borrowers  and  depositors  are  individuals  and  businesses  located  and  doing  business  in  our  markets 
within the state of Alabama, the panhandle of the state of Florida, the Atlanta, Georgia metropolitan area and the Nashville, 
Tennessee MSA. Therefore, our success will depend on the general economic conditions in these areas, and more particularly 
in Birmingham, Huntsville, Dothan, Montgomery and Mobile, Alabama, Pensacola, Florida, Atlanta, Georgia and Nashville, 
Tennessee, which we cannot predict with certainty. Unlike with many of our larger competitors, the majority of our borrowers 
are commercial firms, professionals and affluent consumers located and doing business in such local markets. As a result, our 
operations  and  profitability  may  be  more  adversely  affected  by  a  local  economic  downturn  or  natural  disaster  in  Alabama, 
Florida, Georgia or Tennessee, particularly in such markets, than those of larger, more geographically diverse competitors. For 
example, a downturn in the economy of any of our MSAs could make it more difficult for our borrowers in those markets to 
repay their loans and may lead to loan losses that we cannot offset through operations in other markets until we can expand 
our markets further. Our entry into the Pensacola, Florida and Mobile, Alabama markets increased our exposure to potential 
losses  associated  with  hurricanes  and  similar  natural  disasters  that  are  more  common  on  the  Gulf  Coast  than  in  our  other 
markets. Accordingly, any regional or local economic downturn, or natural or man-made disaster, that affects  Alabama, the 
panhandle  of  Florida,  the  Atlanta,  Georgia  metropolitan  area  or  the  Nashville,  Tennessee  metropolitan  area,  or  existing  or 
prospective  property  or  borrowers  in  Alabama,  the  panhandle  of  Florida,  the  Atlanta,  Georgia  metropolitan  area  or  the 
Nashville,  Tennessee  metropolitan  area  may  affect  us  and  our  profitability  more  significantly  and  more  adversely  than  our 
more geographically diversified competitors, which could have a material adverse effect on our business, financial condition, 
results of operations and prospects.

We  encounter  technological  change  continually  and  have  fewer  resources  than  many  of  our  competitors  to  invest  in
technological improvements.

The  financial  services  industry  is  undergoing  rapid  technological  changes,  with  frequent  introductions  of  new  technology-
driven products and services. In addition to serving customers better, the effective use of technology increases efficiency and 
enables financial institutions to reduce costs. Our success will depend in part on our ability to address our customers’ needs by 
using  technology  to  provide products  and  services  that  will  satisfy  customer  demands  for  convenience,  as  well  as  to  create 
additional  efficiencies  in  our  operations.  Many  of  our  competitors  have  substantially  greater  resources  to  invest  in 
technological improvements than  we  have. We  may  not be able to implement new technology-driven products and services 
effectively or be successful in marketing these products and services to our customers. As these technologies are improved in 
the future, we may, in order to remain competitive, be required to make significant capital expenditures, which may increase 
our overall expenses and have a material adverse effect on our net income.

We  depend  on  our  information  technology  and  telecommunications  systems  and  third-party  servicers,  and  any  systems 
failures or interruptions could adversely affect our operations and financial condition. 

Our business depends on the successful and uninterrupted functioning of our information technology and telecommunications 
systems  and  third-party  servicers.  We  outsource  many  of  our  major  systems,  such  as  data  processing,  loan  servicing  and 
deposit processing systems. For example, Jack Henry & Associates, Inc. provides our entire core banking system through a 
service  bureau  arrangement.  The  failure  of  these  systems,  or  the  termination  of  a  third-party  software  license  or  service 
agreement on  which any of these systems is based, could interrupt our operations. Because our information technology and 
telecommunications systems interface with and depend on third-party systems, we could experience service denials if demand 
for  such  services  exceeds  capacity  or  such  third-party  systems  fail  or  experience  interruptions.  If  significant,  sustained  or 
repeated, a system failure or service denial could compromise our ability to operate effectively, damage our reputation, result
in a loss of customer business, and subject us to additional regulatory scrutiny and possible financial liability, any of which 
could have a material adverse effect on our business, financial condition, results of operations and prospects.

We may bear costs associated with the proliferation of computer theft and cybercrime. 

We necessarily collect, use and hold data concerning individuals and businesses with whom we have a banking relationship. 
Threats  to  data  security,  including  unauthorized  access  and  cyber  attacks,  rapidly  emerge  and  change,  exposing  us  to 
additional costs for protection or remediation and competing time constraints to secure our data in accordance with customer 
expectations and statutory and regulatory requirements. It is difficult and near impossible to defend against every risk being 
posed  by  changing  technologies  as  well  as  criminals  intent  on  committing  cyber-crime.  Increasing  sophistication  of  cyber-

31 

criminals and terrorists make keeping up with new threats difficult and could result in a breach of our data security. Patching 
and other measures to protect existing systems and servers could be inadequate, especially on systems that are being retired.
Controls employed by our information technology department and third-party vendors could prove inadequate. We could also 
experience a breach by intentional or negligent conduct on the part of our employees or other internal sources. Our systems 
and those of our third-party vendors may become vulnerable to damage or disruption due to circumstances beyond our or their 
control,  such  as  from  catastrophic  events,  power  anomalies  or  outages,  natural  disasters,  network  failures,  and  viruses  and 
malware.

A breach of our security that results in unauthorized access to our data could expose us to a disruption or challenges relating to 
our daily operations as well as to data loss, litigation, damages, fines and penalties, significant increases in compliance costs, 
and reputational damage, any of which could individually or in the aggregate have a material adverse effect on our business, 
results of operations, financial condition and prospects.

Our  recent  results  may  not  be  indicative  of  our  future  results,  and  may  not  provide  guidance  to  assess  the  risk  of  an 
investment in our common stock.

We may not be able to sustain our historical rate of growth and may not even be able to expand our business at all. In addition, 
our recent growth may distort some of our historical financial ratios and statistics. In the future, we may not have the benefit of 
several  factors  that  were  favorable  until  late  2008,  such  as  a  rising  interest  rate  environment,  a  strong  residential  housing
market  or  the  ability  to  find  suitable  expansion  opportunities.  Various  factors,  such  as  economic  conditions,  regulatory  and 
legislative considerations and competition, may also impede or prohibit our ability to expand our market presence. As a small
commercial bank, we have different lending risks than larger banks. We provide services to our local communities; thus, our 
ability  to  diversify  our  economic  risks  is  limited  by  our  own  local  markets  and  economies.  We  lend  primarily  to  small  to 
medium-sized businesses, which may expose us to greater lending risks than those faced by banks lending to larger, better-
capitalized  businesses  with  longer  operating  histories.  We  manage  our  credit  exposure  through  careful  monitoring  of  loan 
applicants and loan concentrations in particular industries, and through our loan approval and review procedures. Our use of 
historical and objective information in determining and managing credit exposure may not be accurate in assessing our risk. 
Our failure to sustain our historical rate of growth or adequately manage the factors that have contributed to our growth could 
have a material adverse effect on our business, financial condition, results of operations and prospects.

We engage in lending secured by real estate and may be forced to foreclose on the collateral and own the underlying real 
estate, subjecting us to the costs associated with the ownership of the real property.

Since we originate loans secured by real estate, we may have to foreclose on the collateral property to protect our investment
and may thereafter own and operate such property, in which case we are exposed to the risks inherent in the ownership of real 
estate. As of December 31, 2014, we held $6.8 million in other real estate owned. The amount that we, as a mortgagee, may 
realize after a default is dependent upon factors outside of our control, including, but not limited to:

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general or local economic conditions;
environmental cleanup liability;
neighborhood assessments;
interest rates;
real estate tax rates;
operating expenses of the mortgaged properties;
supply of and demand for rental units or properties;
ability to obtain and maintain adequate occupancy of the properties;
zoning laws;
governmental and regulatory rules;
fiscal policies; and
natural disasters.

Our  inability  to  manage  the  amount  of  costs  or  size  of  the  risks  associated  with  the  ownership  of  real  estate  could  have  a 
material adverse effect on our business, financial condition, results of operations and prospects.

Regulatory  requirements  affecting  our  loans  secured  by  commercial  real  estate  could  limit  our  ability  to  leverage  our 
capital and adversely affect our growth and profitability.

The  federal  bank  regulatory  agencies  have  indicated  their  view  that  banks  with  high  concentrations  of  loans  secured  by 
commercial real estate are subject to increased risk and should hold higher capital than regulatory minimums to maintain an 
32 

 
 
 
 
 
 
 
 
 
 
 
 
appropriate  cushion  against  loss  that  is  commensurate  with  the  perceived  risk.  Because  a  significant  portion  of  our  loan 
portfolio is dependent on commercial real estate, a change in the regulatory capital requirements applicable to us as a result of 
these  policies  could  limit  our  ability  to  leverage  our  capital,  which  could  have  a  material  adverse  effect  on  our  business, 
financial condition, results of operations and prospects.

The  dividend  rate  on  our  Series  A  Preferred  Stock  fluctuates  based  on  the  changes  in  our  “qualified  small  business 
lending” and other factors and may increase, which could adversely affect income to common stockholders.

We issued $40.0 million in Series A Preferred Stock to the Treasury on June 21, 2011 in connection with the Treasury’s Small 
Business  Lending  Fund  program.  Dividends  on  each  share  of  our  Series  A  Preferred  Stock  are  payable  on  the  liquidation 
amount  at  an  annual  rate  calculated  based  upon  the  “percentage  change  in  qualified  lending”  of  the  bank  between  each 
dividend period and the “baseline” level of “qualified small business lending” of the bank. Such dividend rate may vary from 
1% per annum to 7% per annum for the eleventh through the eighteenth dividend periods and that portion of the nineteenth 
dividend period ending on the four and one-half year anniversary of the date of issuance of the Series A Preferred Stock (or, 
the dividend periods from October 1, 2013 through and including December 20, 2015). The dividend rate increases to a fixed 
rate of 9% after 4.5 years  from the issuance of our Series A Preferred Stock (or, on December 21, 2015), regardless of the 
previous  rate,  until  all  of  the  preferred  shares  are  redeemed.  If  we  are  unable  to  maintain  our  “qualified  small  business 
lending” at certain levels, if we fail to comply with certain other terms of our Series A Preferred Stock, or if we are unable to 
redeem our Series A Preferred Stock within 4.5 years following issuance, the dividend rate on our Series A Preferred Stock 
could  result  in  materially  greater  dividend  payments,  which  in  turn  could  have  a  material  adverse  effect  on  our  business, 
financial condition, results of operations and prospects.

We are subject to interest rate risk, which could adversely affect our profitability.

Our  profitability,  like  that  of  most  financial  institutions,  depends  to  a  large  extent  on  our  net  interest  income,  which  is  the 
difference  between  our  interest  income  on  interest-earning  assets,  such  as  loans  and  investment  securities,  and  our  interest 
expense on interest bearing liabilities, such as deposits and borrowings. We have positioned our asset portfolio to benefit in a 
higher  or  lower  interest  rate  environment,  but  this  may  not  remain  true  in  the  future. Our  interest  sensitivity  profile  was 
somewhat  liability  sensitive  as  of  December  31,  2014,  meaning  that  our  net  interest  income  and  economic  value  of  equity 
would  decrease  more  from  rising  interest  rates  than  from  falling  interest  rates.  Interest  rates  are  highly  sensitive  to  many 
factors  that  are  beyond  our  control,  including  general  economic  conditions  and  policies  of  various  governmental  and 
regulatory  agencies  and,  in  particular,  the  Board  of  Governors  of  the  Federal  Reserve  System  (or,  the  “Federal  Reserve”). 
Changes in monetary policy, including changes in interest rates, could influence not only the interest we receive on loans and
securities and the interest we pay on deposits and borrowings, but such changes could also affect our ability to originate loans 
and obtain deposits, the fair value of our financial assets and liabilities, and the average duration of our assets. If the interest 
rates  paid  on  deposits  and  other  borrowings  increase  at  a  faster  rate  than  the  interest  rates  received  on  loans  and  other 
investments,  our  net  interest  income,  and  therefore  earnings,  could  be  adversely  affected.  Earnings  could  also  be  adversely 
affected if the interest rates received on loans and other investments fall more quickly than the interest rates paid on deposits 
and other borrowings. Any substantial, unexpected, prolonged change in market interest rates could have a material adverse 
effect on our business, financial condition, results of operations and prospects.

In addition, an increase in interest rates could also have a negative impact on our results of operations by reducing the ability 
of  borrowers  to  repay  their  current  loan  obligations.  These  circumstances  could  not  only  result  in  increased  loan  defaults, 
foreclosures  and  charge-offs,  but  also  necessitate  further  increases  to  the  allowance  for  loan  losses  which  could  have  a 
material adverse effect on our business, results of operations, financial condition and prospects.

Liquidity risk could impair our ability to fund operations and meet our obligations as they become due.

Liquidity is essential to our business. Liquidity risk is the potential that we will be unable to meet our obligations as they come 
due  because  of  an  inability  to  liquidate  assets  or  obtain  adequate  funding.  An  inability  to  raise  funds  through  deposits, 
borrowings,  the  sale  of  loans  and  other  sources  could  have  a  substantial  negative  effect  on  our  liquidity.  In  particular, 
approximately  73.2%  of  the  bank’s  liabilities  as  of  December  31,  2014 were  checking  accounts  and  other  liquid  deposits, 
which are payable on demand or upon several days’ notice, while by comparison, 82.0% of the assets of the bank were loans, 
which  cannot  be  called  or  sold  in  the  same  time  frame.  Our  access  to  funding  sources  in  amounts adequate  to  finance  our 
activities or on terms that are acceptable to us could be impaired by factors that affect us specifically or the financial services 
industry or economy in general. Market conditions or other events could also negatively affect the level or cost of funding, 
affecting our ongoing ability  to accommodate liability  maturities and deposit  withdrawals,  meet contractual obligations and 
fund asset growth and new business transactions at a reasonable cost, in a timely manner and without adverse consequences. 
Any substantial, unexpected or prolonged change in the level or cost of liquidity could have a material adverse effect on our 

33 

ability  to  meet  deposit  withdrawals  and  other  customer  needs,  which  could  have  a  material  adverse  effect  on  our  business, 
financial condition, results of operations and prospects.

The fair value of our investment securities can fluctuate due to factors outside of our control.

As  of  December  31,  2014,  the  fair  value  of  our  investment  securities  portfolio  was  approximately  $328.3  million.  Factors 
beyond  our  control  can  significantly  influence  the  fair  value  of  securities  in  our  portfolio  and  can  cause  potential  adverse 
changes to the fair value of these securities. These factors include, but are not limited to, rating agency actions in respect of the 
securities, defaults by the issuer or with respect to the underlying securities, and changes in market interest rates and continued 
instability  in  the  capital  markets.  Any  of  these  factors,  among  others,  could  cause  other-than-temporary  impairments  and 
realized and/or unrealized losses in  future periods and declines in other comprehensive income,  which could  materially and 
adversely  affect  our  business,  results  of  operations,  financial  condition  and  prospects.  The  process  for  determining  whether 
impairment  of  a  security  is  other-than-temporary  usually  requires  complex,  subjective  judgments  about  the  future  financial 
performance and liquidity of the issuer and any collateral underlying the security in order to assess the probability of receiving 
all contractual principal and interest payments on the security. Our failure to assess any currency impairments or losses with 
respect  to  our  securities  could  have  a  material  adverse  effect  on  our  business,  financial  condition,  results  of  operations  and
prospects.

Deterioration  in  the  fiscal  position  of  the  U.S.  federal  government  and  downgrades  in  Treasury  and  federal  agency 
securities could adversely affect us and our banking operations.

The long-term outlook for the fiscal position of the U.S. federal government is uncertain, as illustrated by the 2011 downgrade 
by certain rating agencies of the credit rating of the U.S. government and federal agencies. However, in addition to causing 
economic and financial market disruptions, any future downgrade, failure to raise the U.S. statutory debt limit, or deterioration 
in the fiscal outlook of the U.S. federal government, could, among other things, materially adversely affect the market value of 
the  U.S.  and  other  government  and  governmental  agency  securities  that  we  hold,  the  availability  of  those  securities  as 
collateral for borrowing, and our ability to access capital markets on favorable terms. In particular, it could increase interest 
rates and disrupt payment systems, money markets, and long-term or short-term fixed income markets, adversely affecting the 
cost  and  availability  of  funding,  which  could  negatively  affect  our  profitability.  Also,  the  adverse  consequences  of  any 
downgrade could extend to those to whom we extend credit and could adversely affect their ability to repay their loans. Any of 
these  developments  could  have  a  material  adverse  effect  on  our  business,  financial  condition,  results  of  operations  and 
prospects.

We may be adversely affected by the soundness of other financial institutions.

Our ability to engage in routine funding transactions could be adversely affected by the actions and commercial soundness of 
other  financial  institutions.  Financial  services  companies  are  interrelated  as  a  result  of  trading,  clearing,  counterparty,  and 
other relationships. We have exposure to different industries and counterparties, and through transactions with counterparties 
in the financial services industry, including brokers and dealers, commercial banks, investment banks, and other institutional
clients. As a result, defaults by, or even rumors or questions about, one or more financial services companies, or the financial 
services industry generally, have led to market-wide liquidity problems and could lead to losses or defaults by us or by other 
institutions.  These  losses  or  defaults  could  have  a  material  adverse  effect  on  our  business,  financial  condition,  results  of 
operations and prospects.

We are subject to environmental liability risk associated with our lending activities.

In the course of our business, we may purchase real estate, or we may foreclose on and take title to real estate. As a result, we 
could be subject to environmental liabilities with respect to these properties. We may be held liable to a governmental entity or 
to third parties for property damage, personal injury, investigation and clean-up costs incurred by these parties in connection 
with  environmental  contamination  or  may  be  required  to  investigate  or  clean  up  hazardous  or  toxic  substances  or  chemical 
releases at a property. The costs associated with investigation or remediation activities could be substantial. In addition, if we 
are the owner or  former owner of a contaminated site,  we  may be subject to common law claims by third parties based on 
damages and costs resulting from environmental contamination emanating from the property. Any significant environmental 
liabilities could have a material adverse effect on our business, financial condition, results of operations and prospects.

Risks Related to Our Industry

We  are  subject  to  extensive  regulation  that  could  limit  or  restrict  our  activities  and  impose  financial  requirements  or 
limitations on the conduct of our business,  which limitations or  restrictions could  have a material adverse effect on our 
profitability.

34 

We  operate  in  a  highly  regulated  industry  and  are  subject  to  examination,  supervision  and  comprehensive  regulation  by 
various federal and state agencies including the Federal Reserve, the Federal Deposit Insurance Corporation (“FDIC”) and the 
Alabama  State  Banking  Department  (the  “Alabama  Banking  Department”).  Regulatory  compliance  is  costly  and  restricts 
certain  of  our  activities,  including  payment  of  dividends,  mergers  and  acquisitions,  investments,  loans  and  interest  rates 
charged,  and  interest  rates  paid  on  deposits.  We  are  also  subject  to  capitalization  guidelines  established  by  our  regulators, 
which require us to  maintain  adequate capital to support our growth. Violations of  various laws, even if unintentional,  may 
result in significant fines or other penalties, including restrictions on branching or bank acquisitions. Recently, banks generally 
have faced increased regulatory sanctions and scrutiny particularly with respect to the Uniting and Strengthening America by 
Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act (“USA Patriot Act”) and other statutes relating 
to anti-money laundering compliance and customer privacy. The recent recession  had  major adverse effects on the  banking 
and financial industry, during which time many institutions saw a significant amount of their market capitalization erode as 
they  charged  off  loans  and  wrote  down  the  value  of  other  assets.  As  described  above,  recent  legislation  has  substantially 
changed,  and  increased,  federal  regulation  of  financial  institutions,  and  there may  be  significant  future  legislation  (and 
regulations under existing legislation) that could have a further material effect on banks and bank holding companies like us.

In July 2013, the U.S. federal banking authorities approved the implementation of the Basel III regulatory capital reforms and 
issued  rules  effecting  certain  changes  required  by  the  Dodd-Frank  Act  (the  “Basel  III  Rules”).  The  Basel  III  Rules  are 
applicable to all U.S. banks that are subject to minimum capital requirements as well as to bank and saving and loan holding 
companies,  other  than  "small  bank  holding  companies"  (generally  bank  holding  companies  with  consolidated  assets  of  less 
than  $500  million).  The  Basel  III  Rules  not  only  increase  most  of  the  required  minimum  regulatory  capital  ratios,  they 
introduce a new common equity Tier 1 capital ratio and the concept of a capital conservation buffer. The Basel III Rules also
expand the current definition of capital by establishing additional criteria that capital instruments must meet to be considered 
additional Tier 1 capital (that is, Tier 1 capital in addition to common equity) and Tier 2 capital. A number of instruments that 
now generally qualify as Tier 1 capital will not qualify or their qualifications will change when the Basel III Rules are fully 
implemented. However, the Basel III Rules permit banking organizations with less than $15 billion in assets to retain, through
a  one-time  election,  the  existing  treatment  for  accumulated  other  comprehensive  income,  which  currently  does  not  affect 
regulatory capital. The Basel III Rules have maintained the general structure of the current prompt corrective action thresholds 
while  incorporating  the  increased  requirements,  including  the  common  equity  Tier  1  capital  ratio.  In  order  to  be  a  "well-
capitalized" depository institution under the new regime, an institution must maintain a common equity Tier 1 capital ratio of
6.5% or more; a Tier 1 capital ratio of 8% or more; a total capital ratio of 10% or more; and a leverage ratio of 5% or more.
Institutions must also maintain a capital conservation buffer consisting of common equity Tier 1 capital. Generally, financial 
institutions became subject to the Basel III  Rules on January 1, 2015  with a phase-in period through 2019 for  many  of the 
changes. 

The laws and regulations applicable to the banking industry could change at any time, and  we cannot predict the effects of 
these  changes  on  our  business  and  profitability.  Because  government  regulation  greatly  affects  the  business  and  financial 
results  of  all  commercial  banks  and  bank  holding  companies,  our  cost  of  compliance  could  adversely  affect  our  ability  to 
operate profitably. We are subject to the reporting requirements of the Exchange Act, the Sarbanes-Oxley Act, and the related 
rules  and  regulations promulgated  by  the  SEC.  These  laws  and  regulations  increase  the  scope,  complexity  and  cost  of 
corporate  governance,  reporting  and  disclosure  practices  over  those  of  non-public  or  non-reporting  companies.  Despite  our 
conducting business in a highly regulated environment, these laws and regulations have different requirements for compliance 
than we experienced prior to becoming a reporting company. Our expenses related to services rendered by our accountants, 
legal counsel and consultants have increased in order to ensure compliance with these laws and regulations that we became 
subject  to  as  a  reporting  company  and  may  increase  further  as  we  become  a  public  company  and  grow  in  size.  These 
provisions, as well as any other aspects of current or proposed regulatory or legislative changes to laws applicable to us may 
impact  the  profitability  of  our  business  activities  and  may  change  certain  of  our  business  practices,  including  our  ability  to
offer new products, obtain financing, attract deposits, make loans and achieve satisfactory interest spreads and could expose us 
to additional costs, including increased compliance costs, which could have a material adverse effect on our business, financial 
condition, results of operations and prospects.

Federal and state regulators periodically examine our business and we may be required to remediate adverse examination 
findings.

The  Federal  Reserve,  the  FDIC  and  the  Alabama  Banking  Department  periodically  examine  our  business,  including  our 
compliance with laws and regulations. If, as a result of an examination, a federal or state banking agency were to determine 
that our financial condition, capital resources, asset quality, earnings prospects, management, liquidity or other aspects of any 
of our operations had become unsatisfactory, or that we were in violation of any law or regulation, it may take a number of 
different remedial actions as it deems appropriate. These actions include the power to enjoin “unsafe or unsound” practices, to 
require affirmative action to correct any conditions resulting from any violation or practice, to issue an administrative order 

35 

that can be judicially enforced, to direct an increase in our capital, to restrict our growth, to assess civil  monetary penalties 
against  our  officers  or  directors,  to remove  officers  and  directors  and,  if  it  is  concluded  that  such  conditions  cannot  be 
corrected or there is an imminent risk of loss to depositors, to terminate our deposit insurance and place us into receivership or 
conservatorship. Any regulatory action against us could have a material adverse effect on our business, results of operations, 
financial condition and prospects.

Our FDIC deposit insurance premiums and assessments may increase.

The deposits of the bank are insured by the FDIC up to legal limits and, accordingly, subject it to the payment of FDIC deposit 
insurance  assessments.  The  bank’s  regular  assessments  are  determined  by  its  risk  classification,  which  is  based  on  its 
regulatory capital levels and the level of supervisory concern that it poses. High levels of bank failures since the beginning of 
the financial crisis and increases in the statutory deposit insurance limits have increased resolution costs to the FDIC and put 
significant pressure on the Deposit Insurance Fund. In order to maintain a strong funding position and restore the reserve ratios 
of the Deposit Insurance Fund, the FDIC increased deposit insurance assessment rates and charged a special assessment to all 
FDIC-insured  financial  institutions.  Further  increases  in  assessment  rates  or  special  assessments  may  occur  in  the  future, 
especially  if  there  are  significant  additional  financial  institution  failures.  Any  future  special  assessments,  increases  in 
assessment rates or required prepayments in FDIC insurance premiums could reduce our profitability or limit our ability to 
pursue certain business opportunities, which could have a material adverse effect on our business, financial condition, results 
of operations and prospects.

We  are  subject  to  numerous  laws  designed  to  protect  consumers,  including  the  Community  Reinvestment  Act  and  fair 
lending laws, and failure to comply with these laws could lead to a wide variety of sanctions.

The Community Reinvestment Act, the Equal Credit Opportunity Act, the Fair Housing Act and other fair lending laws and 
regulations impose nondiscriminatory lending requirements on financial institutions. The U.S. Department of Justice and other
federal agencies are responsible for enforcing these laws and regulations. A successful regulatory challenge to an institution’s 
performance  under  the  Community  Reinvestment  Act  or  fair  lending  laws  and  regulations  could  result  in  a  wide  variety  of 
sanctions,  including  damages  and  civil  money  penalties,  injunctive  relief,  restrictions  on  mergers  and  acquisitions  activity, 
restrictions on expansion, and restrictions on entering new business lines. Private parties may also have the ability to challenge 
an  institution’s  performance  under  fair  lending  laws  in  private  class  action  litigation.  Such  actions  could  have  a  material
adverse effect on our business, financial condition, results of operations and prospects.

We  face  a  risk  of  noncompliance  and  enforcement  action  with  the  Bank  Secrecy  Act  and  other  anti-money  laundering 
statutes and regulations.

The Bank Secrecy Act, the USA Patriot, and other laws and regulations require financial institutions, among other duties, to 
institute and maintain an effective anti-money laundering program and file suspicious activity and currency transaction reports 
as appropriate. The Federal Financial Crimes Enforcement Network is authorized to impose significant civil money penalties 
for violations of those requirements and has recently engaged in coordinated enforcement efforts with the individual federal 
banking  regulators,  as  well  as  the  U.S.  Department  of  Justice,  Drug  Enforcement  Administration,  and  Internal  Revenue 
Service.  We  are  also  subject  to  increased  scrutiny  of  compliance  with  the  rules  enforced  by  the  Office  of  Foreign  Assets 
Control (“OFAC”). If our policies, procedures and systems are deemed deficient, we would be subject to liability, including 
fines  and  regulatory  actions,  which  may  include  restrictions  on  our  ability  to  pay  dividends  and  the  necessity  to  obtain 
regulatory approvals to proceed with certain aspects of our business plan, including our acquisition plans. Failure to maintain 
and  implement  adequate  programs  to  combat  money  laundering  and  terrorist  financing  could  also  have  serious  reputational 
consequences for us. Any of these results could have a material adverse effect on our business, financial condition, results of 
operations and prospects.

Financial  reform  legislation  will,  among  other  things,  tighten  capital  standards,  create  a  new  Consumer  Financial 
Protection Bureau and result in new regulations that are likely to increase our costs of operations.

On July 21, 2010, the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”) was signed into 
law.  As  final  rules  and  regulations  implementing  the  Dodd-Frank  Act  are  adopted,  this  law  is  significantly  changing  the 
current bank regulatory  structure and affecting the  lending, deposit, investment, trading  and operating activities of  financial 
institutions and their holding companies. The Dodd-Frank Act requires various federal agencies to adopt a broad range of new 
implementing rules and regulations and to prepare numerous studies and reports for Congress. The federal agencies are given 
significant discretion in drafting the implementing rules and regulations, and consequently, many of the details and much of 
the impact of the Dodd-Frank Act may not be known for many years.

36 

The  Dodd-Frank  Act  eliminated  the  federal  prohibitions  on  paying  interest  on  demand  deposits  effective  one  year  after  the 
date  of  its  enactment,  thus  allowing  businesses  to  have  interest  bearing  checking  accounts.  Depending  on  competitive 
responses, this significant change to existing law could have an adverse impact on our interest expense.

The  Dodd-Frank  Act  also  broadens  the  base  for  FDIC  insurance  assessments.  Assessments  are  now  based  on  the  average 
consolidated total assets less tangible equity capital of a financial institution. The Dodd-Frank Act permanently increases the 
maximum  amount  of  deposit  insurance  for  banks,  savings  institutions  and  credit  unions  to  $250,000  per  depositor.  Non-
interest bearing transaction accounts and certain attorney’s trust accounts had unlimited deposit insurance through December 
31, 2012.

The Dodd-Frank Act requires publicly traded companies to give stockholders a non-binding vote on executive compensation 
and  golden  parachute  payments.  In  addition,  the  Dodd-Frank  Act  authorizes  the  SEC  to  promulgate  rules  that  would  allow 
stockholders to nominate their own candidates using a company’s proxy materials and directs the federal banking regulators to 
issue rules prohibiting incentive compensation that encourages inappropriate risks.

The  Dodd-Frank  Act  created  a  new  Consumer  Financial  Protection  Bureau  with  broad  powers  to  supervise  and  enforce 
consumer protection laws. The Bureau now has broad rule-making authority for a wide range of consumer protection laws that 
apply  to  all  banks,  including  the  authority  to  prohibit  “unfair,  deceptive  or  abusive”  acts  and  practices.  The  Bureau  has 
examination  and  enforcement  authority  over  all  banks  with  more  than  $10  billion  in  assets.  Institutions  with  less  than  $10 
billion in assets will continue to be examined for compliance with consumer laws by their primary bank regulator.

As noted above, many aspects of the Dodd-Frank Act are subject to rulemaking and will take effect over several years, making 
it  difficult  to  anticipate  the  overall  financial  impact  on  us.  However,  compliance  with  this  new  law  and  its  implementing 
regulations will result in additional operating and compliance costs that could have a material adverse effect on our business, 
financial condition, results of operations and prospects.

Additional  regulatory  requirements  especially  those  imposed  under  ARRA,  EESA  or  other  legislation  intended  to 
strengthen the U.S. financial system, could adversely affect us.

Recent government efforts to strengthen the U.S. financial system, including the implementation of the American Recovery 
and  Reinvestment  Act  (“ARRA”),  the  Emergency  Economic  Stabilization  Act  (“EESA”),  the  Dodd-Frank  Act,  and  special 
assessments  imposed  by  the  FDIC,  subject  us,  to  the  extent  applicable,  to  additional  regulatory  fees,  corporate  governance 
requirements,  restrictions  on  executive  compensation,  restrictions  on  declaring  or  paying  dividends,  restrictions  on  stock 
repurchases, limits on tax deductions for executive compensation and prohibitions against golden parachute payments. These 
fees, requirements and restrictions, as well as any others that may be imposed in the future, may have a material adverse effect 
on our business, financial condition, results of operations and prospects.

Recent  market  conditions  have  adversely  affected,  and  may  continue  to  adversely  affect,  us,  our  customers  and  our 
industry. 

Because our business is focused exclusively in the southeastern United States, we are particularly exposed to downturns in the 
U.S. economy in general and in the southeastern economy in particular. Beginning with the economic recession in 2008 and 
continuing through 2010, falling home prices, increasing foreclosures, unemployment and under-employment, have negatively 
impacted  the  credit  performance  of  mortgage  loans  and  resulted  in  significant  write-downs  of  asset  values  by  financial 
institutions, including government-sponsored entities as well as major commercial and investment banks. These write-downs, 
initially of mortgage-backed securities but spreading to credit default swaps and other derivative and cash securities, in turn, 
have caused many financial institutions to seek additional capital, to merge with larger and stronger institutions and, in some 
cases, to fail. Reflecting concern about the stability of the financial markets generally and the strength of counterparties, many 
lenders  and  institutional  investors  have  reduced  or  ceased  providing  funding  to  borrowers,  including  to  other  financial 
institutions.  This  market  turmoil  and  tightening  of  credit  has  led  to  an  increased  level  of  commercial  and  consumer 
delinquencies,  lack  of  consumer  confidence,  increased  market  volatility  and  widespread  reduction  of  business  activity 
generally. The resulting economic pressure on consumers and businesses and lack of confidence in the financial markets may 
adversely  affect  our  customers  and  thus  our  business,  financial  condition,  and  results  of  operations.  A  return  of  these 
conditions in the near future would likely exacerbate the adverse effects of these difficult market conditions on us and others 
in  the  financial  institutions  industry  and  have  a  material  adverse  effect  on  our  business,  financial  condition,  results  of 
operations and prospects.

Current market volatility and industry developments may adversely affect our business and financial results.

The volatility in the capital and credit markets, along with the housing declines over the past years, has resulted in significant 
pressure  on  the  financial  services  industry.  We  have  experienced  a  higher  level  of  foreclosures  and  higher  losses  upon 
37 

foreclosure  than  we  have  historically.  If  current  volatility  and  market  conditions  continue  or  worsen,  we  may  have  further 
increases in loan losses, deterioration of capital or limitations on our access to funding or capital, if needed, which could have 
a material adverse effect on our business, financial condition, results of operations and prospect. 

Further,  if  other,  particularly  larger,  financial  institutions  continue  to  fail  to  be  adequately  capitalized  or  funded,  it  may 
negatively impact our business and financial results. We routinely interact with numerous financial institutions in the ordinary 
course of business and are therefore exposed to operational and credit risk to those institutions. Failures of such institutions 
may  significantly  adversely  impact  our  operations  and  have  a  material  adverse  effect  on  our  business,  financial  condition, 
results of operations and prospects.

Our profitability is vulnerable to interest rate fluctuations.

As a financial institution, our earnings can be significantly affected by changes in interest rates, particularly our net interest 
income, the rate of loan prepayments, the volume and type of loans originated or produced, the sales of loans on the secondary 
market  and  the  value  of  our  mortgage  servicing  rights.  Our  profitability  is  dependent  to  a  large  extent  on  our  net  interest 
income, which is the difference between our income on interest-earning assets and our expense on interest bearing liabilities. 
We are affected by changes in general interest rate levels and by other economic factors beyond our control.

Changes  in  interest  rates  also  affect  the  average  life  of  loans  and  mortgage-backed  securities. The  relatively  lower  interest 
rates  in  recent  periods  have  resulted  in  increased  prepayments  of  loans  and  mortgage-backed  securities  as  borrowers  have 
refinanced their mortgages to reduce their borrowing costs. Under these circumstances, we are subject to reinvestment risk to 
the extent that we are not able to reinvest such prepayments at rates which are comparable to the rates on the prepaid loans or 
securities.  Our  inability  to  manage  interest  rate  risk  and  fluctuations  could  have  a  material  adverse  effect  on  our  business, 
financial condition, results of operations and prospects.

Changes in monetary policies may have a material adverse effect on our business.

Like all regulated financial institutions, we are affected by monetary policies implemented by the Federal Reserve and other 
federal  instrumentalities.  A  primary  instrument  of  monetary  policy  employed  by  the  Federal  Reserve  is  the  restriction  or 
expansion of the money supply through open market operations. This instrument of monetary policy frequently causes volatile 
fluctuations in interest rates, and it can have a direct, material adverse effect on the operating results of financial institutions 
including our business. Borrowings by the United States government to finance government debt may also cause fluctuations 
in  interest  rates  and  have  similar  effects  on  the  operating  results  of  such  institutions.  We  do  not  have  any  control  over 
monetary policies implemented by the Federal Reserve or otherwise and any changes in these policies could have a material 
adverse effect on our business, financial condition, results of operations and prospects.

Risks Related to Our Common Stock

The market price of our common stock may be subject to substantial fluctuations, which may make it difficult for you to 
sell your shares at the volume, prices and times desired.

The market price of our common stock may be highly volatile, which may make it difficult for you to resell your shares at the
volume, prices and times desired. There are many factors that may impact the market price and trading volume of our common 
stock, including, without limitation:

(cid:2)
(cid:2)
(cid:2)

(cid:2)

(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)
(cid:2)

actual or anticipated fluctuations in our operating results, financial condition or asset quality;
changes in economic or business conditions;
the  effects  of,  and  changes  in,  trade,  monetary  and  fiscal  policies,  including  the  interest  rate  policies  of  the
Federal Reserve;
publication of research reports about us, our competitors, or the financial services industry generally, or changes
in,  or  failure  to  meet,  securities  analysts’  estimates  of  our  financial  and  operating  performance,  or  lack  of
research reports by industry analysts or ceasing of coverage;
operating and stock price performance of companies that investors deemed comparable to us;
future issuances of our common stock or other securities;
additions to or departures of key personnel;
proposed or adopted changes in laws, regulations or policies affecting us;
perceptions in the marketplace regarding our competitors and/or us;
significant acquisitions or business combinations,  strategic  partnerships, joint ventures or capital commitments 
by or involving our competitors or us;

38 

 
 
 
 
 
 
 
 
 
 
(cid:2)

(cid:2)

other  economic,  competitive,  governmental,  regulatory  and  technological  factors  affecting  our  operations, 
pricing, products and services; and
other  news,  announcements  or  disclosures  (whether  by  us  or  others)  related  to  us,  our  competitors,  our  core
market or the financial services industry.

The stock market and, in particular, the market for financial institution stocks, have experienced substantial fluctuations in 
recent years, which in many cases have been unrelated to the operating performance and prospects of particular companies. In 
addition, significant fluctuations in the trading volume in our common stock may cause significant price variations to occur. 
Increased market volatility may materially and adversely affect the market price of our common stock, which could make it 
difficult to sell your shares at the volume, prices and times desired.

The rights of our common stockholders are subordinate to the rights of the holders of our Series A Preferred Stock and any 
debt securities that we may issue and may be subordinate to the holders of any other class of preferred stock that we may 
issue in the future.

We have issued 40,000 shares of our Series A Preferred Stock to the Treasury in connection with our participation in the Small
Business Lending Fund program. These shares have certain rights that are senior to our common stock. As a result, we must 
make payments on the preferred stock before any dividends can be paid on our common stock and, in the event of our 
bankruptcy, dissolution or liquidation, the holders of the Series A Preferred Stock must be satisfied in full before any 
distributions can be made to the holders of our common stock. Our board of directors has the authority to issue in the 
aggregate up to one million shares of preferred stock, and to determine the terms of each issue of preferred stock, without 
stockholder approval. Accordingly, you should assume that any shares of preferred stock that we may issue in the future will 
also be senior to our common stock. Because our decision to issue debt or equity securities or incur other borrowings in the 
future will depend on market conditions and other factors beyond our control, the amount, timing, nature or success of our 
future capital raising efforts is uncertain. Because our ability to pay dividends on our common stock in the future will depend 
on our and our bank’s financial condition as well as factors outside of our control, our common stockholders bear the risk that 
no dividends will be paid on our common stock in future periods or that, if paid, such dividends will be reduced or eliminated, 
which may negatively impact the market price of our common stock.

We and our banking subsidiary are subject to capital and other requirements which restrict our ability to pay dividends.

On September 19, 2013, we announced the approval of the initiation of quarterly cash dividends beginning in 2014. Future 
declarations of quarterly dividends will be subject to the approval of our board of directors, subject to limits imposed on us by 
our regulators. In order to pay any dividends, we will need to receive dividends from our bank or have other sources of funds. 
Under Alabama law, a state-chartered bank may not pay a dividend in excess of 90% of its net earnings until the bank’s 
surplus is equal to at least 20% of its capital (our bank’s surplus currently exceeds 20% of its capital). Moreover, our bank is 
also required by Alabama law to obtain the prior approval of the Superintendent of Banks (the “Superintendent”) for its 
payment of dividends if the total of all dividends declared by our bank in any calendar year will exceed the total of (1) our 
bank’s net earnings (as defined by statute) for that year, plus (2) its retained net earnings for the preceding two years, less any 
required transfers to surplus. In addition, the bank must maintain certain capital levels, which may restrict the ability of the 
bank to pay dividends to us and our ability to pay dividends to our stockholders. As of December 31, 2014, our bank could pay
approximately $129.1 million of dividends to us without prior approval of the Superintendent. However, the payment of
dividends is also subject to declaration by our board of directors, which takes into account our financial condition, earnings, 
general economic conditions and other factors, including statutory and regulatory restrictions. There can be no assurance that
dividends will in fact be paid on our common stock in future periods or that, if paid, such dividends will not be reduced or 
eliminated.

Alabama and Delaware law limit the ability of others to acquire the bank, which may restrict your ability to fully realize the 
value of your common stock. 

In many cases, stockholders receive a premium for their shares when one company purchases another. Alabama and Delaware 
law make it difficult for anyone to purchase the bank or us without approval of our board of directors. Thus, your ability to 
realize the potential benefits of any sale by us may be limited, even if such sale would represent a greater value for 
stockholders than our continued independent operation.

Our  Certificate  of  Incorporation,  as  amended,  authorizes  the  issuance  of  preferred  stock  which  could  adversely  affect 
holders of our common stock and discourage a takeover of us by a third party.

Our certificate of incorporation, as amended (or, our “charter”) authorizes our board of directors to issue up to 1,000,000 
shares of preferred stock without any further action on the part of our stockholders. In 2011, we issued 40,000 shares of our

39 

 
 
Series A Preferred Stock with certain rights and preferences set forth in the certificate of designation for such preferred stock. 
Our board of directors also has the power, without stockholder approval, to set the terms of any series of preferred stock that 
may be issued, including voting rights, dividend rights, and preferences over our common stock with respect to dividends or in 
the event of a dissolution, liquidation or winding up and other terms. In the event that we issue preferred stock in the future 
that has preference over our common stock with respect to payment of dividends or upon our liquidation, dissolution or 
winding up, or if we issue preferred stock with voting rights that dilute the voting power of our common stock, the rights of
the holders of our common stock or the market price of our common stock could be adversely affected. In addition, the ability 
of our board of directors to issue shares of preferred stock without any action on the part of the stockholders may impede a 
takeover of us and prevent a transaction favorable to our stockholders.

An investment in our common stock is not an insured deposit and is subject to risk of loss.

Our common stock is not a bank deposit and, therefore, is not insured against loss by the FDIC, any deposit insurance fund or
by any other public or private entity. Investment in our common stock is inherently risky for the reasons described in this 
“Risk Factors” section and is subject to the same market forces that affect the price of common stock in any company. As a 
result, an investor may lose some or all of such investor’s investment in our common stock.

Our  corporate  governance  documents,  and  certain  corporate  and  banking  laws  applicable  to  us,  could  make  a  takeover 
more difficult.

Certain provisions of our charter and bylaws, as amended, and corporate and federal banking laws, could make it more 
difficult for a third party to acquire control of our organization, even if those events were perceived by many of our 
stockholders as beneficial to their interests. These provisions, and the corporate and banking laws and regulations applicable to 
us:

(cid:2)

(cid:2)

(cid:2)

(cid:2)
(cid:2)

provide  that  special  meetings  of  stockholders  may  be  called  at  any  time  by  the  Chairman  of  our  board  of
directors, by the President or by order of the board of directors;
enable  our  board  of  directors  to  issue  preferred  stock  up  to  the  authorized  amount,  with  such  preferences,
limitations and relative rights, including voting rights, as may be determined from time to time by the board;
enable  our  board  of  directors  to  increase  the  number  of  persons  serving  as  directors  and  to  fill  the  vacancies
created as a result of the increase by a majority vote of the directors present at the meeting;
enable our board of directors to amend our bylaws without stockholder approval; and
do  not  provide  for  cumulative  voting  rights  (therefore  allowing  the  holders  of  a  majority  of  the  shares  of
common stock entitled to vote in any election of directors to elect all of the directors standing for election, if they 
should so choose).

These provisions may discourage potential acquisition proposals and could delay or prevent a change in control, 
including under circumstances in which our stockholders might otherwise receive a premium over the market price of our 
shares.

Risks Related to the Metro Bank Acquisition

If we are unable to successfully integrate the operations of Metro Bank, we could be materially and adversely affected. 

On January 31, 2015, we completed the merger with Metro Bancshares, Inc. (“Metro”), which resulted in the acquisition of 
100%  of  all  the  outstanding  shares  of  Metro,  including  all  outstanding  options  and  warrants.  The  acquisition  of  Metro 
represents  our  first  strategic  acquisition  and  our  entry  into  the  Atlanta  metropolitan  market.  The  transaction  involves  the 
integration  of  the  operations  of  Metro  Bank,  the  former  wholly-owned  subsidiary  of  Metro.  Successful  integration  of  these 
operations  will  depend  primarily  on  our  ability  to  consolidate  standards,  controls,  procedures  and  policies.  This  transaction
will also pose other risks commonly associated with similar transactions, including unanticipated liabilities, unexpected costs 
and  the  diversion  of  management’s  attention  to  the  integration  of  the  operations  of  Metro  Bank.  We  may  not  be  able  to 
integrate  these  operations  without  encountering  difficulties,  including,  but  not  limited  to,  the  disruption  of  our  ongoing 
businesses or possible inconsistencies in standards, controls, procedures and policies. If we have difficulties with any of these 
integrations,  we  might  not  achieve  the  economic  benefits  we  expect  to  result  from  the  transaction,  and  this  may  hurt  our 
business and financial results. Additional risks include, but are not limited to, the following:

(cid:2)
(cid:2)

inability to compete in a new market;
projections  of  estimated  future  revenues  or  cost  savings  that  we  developed  during  the  due  diligence  and
integration planning process may not be achieved;

40 

 
 
 
 
 
 
 
(cid:2)

(cid:2)

(cid:2)

adverse  impact  on  the  effectiveness  of  our  internal  controls  and  compliance  with  the  regulatory  requirements
under the Sarbanes-Oxley Act of 2002;
unanticipated issues, expenses and liabilities; diversion of our management’s attention away from other business 
concerns; and
exposure to any undisclosed or unknown potential liabilities relating to Metro Bank.

We cannot assure you that we would be able to integrate the operations of Metro Bank without encountering difficulties 
or  that  any  such  difficulties  will  not  have  a  material  adverse  effect  on  us.  Furthermore,  if  we  fail  to  realize  the  intended 
benefits  of  the  Metro  acquisition,  the  market  price  of  our  common  stock  could  decline  to  the  extent  that  the  market  price 
reflects those benefits. 

ITEM 1B.  UNRESOLVED STAFF COMMENTS.

None.

ITEM 2.   PROPERTIES.

As  of  December  31,  2014,  we  operated  through  14  banking  offices,  including  our  loan  production  office  in  Nashville 
Tennessee, which does not include the offices in the Atlanta metropolitan area we will operate as a result of the Metro Bank 
acquisition.  Our Shades Creek Parkway office also includes our corporate headquarters.  We believe that our banking offices 
are in good condition, are suitable to our needs and, for the most part, are relatively new.  The following table gives pertinent 
details about our banking offices.

State
MSA

Office Address

City

Zip Code

Owned or 
Leased

Date Opened

Alabama:

Birmingham-Hoover:

850 Shades Creek Parkway, Suite 200 (1)
324 Richard Arrington Jr. Boulevard North
5403 Highway 280, Suite 401

Birmingham
Birmingham
Birmingham

35209
35203
35242

Leased
Leased
Leased

3/2/2005
12/19/2005
8/15/2006

Total

Huntsville:

3 Offices

401 Meridian Street, Suite 100
1267 Enterprise Way, Suite A (1)

Huntsville
Huntsville

35801
35806

Leased
Leased

11/21/2006
8/21/2006

Total

Montgomery:

2 Offices

1 Commerce Street, Suite 200
8117 Vaughn Road, Unit 20

Montgomery
Montgomery

36104
36116

Leased
Leased

6/4/2007
9/26/2007

Total

Dothan:

4801 West Main Street (1)
1640 Ross Clark Circle

Total

Mobile:

100 St. Joseph Street (1)
4400 Old Shell Road

2 Offices

Dothan
Dothan

Mobile
Mobile

36305
36301

Leased
Leased

10/17/2008
2/1/2011

2 Offices

36602
36602

Leased
Leased

7/9/2012
9/3/2014

Total Offices in Alabama

11 Offices

Florida:

Pensacola-Ferry Pass-Brent:

316 South Baylen Street, Suite 100
4980 North 12th Avenue

Pensacola
Pensacola
41 

32502
32504

Leased
Owned

4/1/2011
8/27/2012

 
 
 
Total

Tennessee:

Nashville:

2 Offices

611 Commerce Street, Suite 3131 (2)

Nashville

37203

Leased

6/4/2013

Total Offices

14 Offices

(1) Offices relocated to this address.  Original offices opened on date indicated.
(2) Office is a loan production office only.

ITEM 3.    LEGAL PROCEEDINGS.

Neither we nor the Bank is currently subject to any material legal proceedings.  In the ordinary course of business, the Bank is 
involved in routine litigation, such as claims to enforce liens, claims involving the making and servicing of real property loans, 
and  other  issues  incident  to  the  Bank’s  business.  Management  does  not  believe  that  there  are  any  threatened  proceedings 
against us or the Bank which, if determined adversely, would have a material effect on our or the Bank’s business, financial 
position or results of operations. 

ITEM 4.  MINE SAFETY DISCLOSURE

Not applicable.

PART II

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND 
ISSUER PURCHASES OF EQUITY SECURITIES.

Our common stock is listed on the NASDAQ Global Select Market under the symbol “SFBS.” As of February 27, 2015, there 
were 851 holders of record of our common stock. As of the close of business on February 27, 2015, the price of our common 
stock was $32.14 per share.  All share and per share data in this Annual Report on Form 10-K is adjusted to reflect our three-
for-one stock split in the form of a stock dividend effective on July 16, 2014 for stockholders of record on July 9, 2014.

The following table sets forth the reported high and low sales price of our common stock as quoted on the NASDAQ during 
each quarter since we completed our initial public offering in May 2014.

2014
4th quarter
3rd quarter
2nd quarter

High Sale

Low Sale

$

$

35.10
30.30
30.96

28.00
27.52
26.50

Dividends

We paid a cash dividend of $0.17 per common share on December 31, 2012 and $0.17 per common share on December 16, 
In  September  2013,  we  announced  a  plan  to  initiate  the  payment  of  a  quarterly  cash  dividend  beginning  in  2014.  
2013.
Quarterly  cash  dividends  of  $0.15  per  common  share  were  paid  on  each  of  April  14,  2014  and  July  15,  2014.    Following 
completion  of  our  three-for-one  stock  split  on  July  16,  2014,  we  declared  a  quarterly  cash  dividend  of  $0.05  per  common 
share, which was paid on each of October 6, 2014 and January 6, 2015.  Future declarations of quarterly cash dividends will be
subject to the approval of the Board and may be adjusted as business needs or market conditions change. The principal source 
of our cash flow, including cash flow to pay dividends, comes from dividends that the Bank pays to us as its sole stockholder.  
Statutory and regulatory limitations apply to the Bank’s payment of dividends to us, as well as our payment of dividends to 
our stockholders.  For a more complete discussion on the restrictions on dividends, see “Supervision and Regulation - Payment 
of  Dividends”  in  Item  1.    We  also pay  quarterly  dividends  on  our  40,000  shares  of  outstanding  Non-cumulative  Perpetual 
Preferred Stock pursuant to its Certificate of Designation.

42 

 
Recent Sales of Unregistered Securities

We had no sales of unregistered securities in 2014 other than those previously reported in our reports filed with the Securities 
and Exchange Commission.

On May 13, 2014, the Company’s registration statement on Form S-1 (File No. 333-193401), which related to the Company’s initial public
offering, was declared effective by the SEC.  Under that registration statement, we registered and sold an aggregate of 1,875,000 shares of 
common stock at a price to the public of $30.333 per share, generating gross offering proceeds of approximately $56.9 million.  The net 
proceeds of the sale of such shares, after underwriting commissions and offering expenses, were approximately $52.1 million.  There has
been no material change in the planned use of proceeds from the initial public offering as described in the final prospectus filed with the 
SEC  on  May  14,  2014  under  Rule  424(b)  of  the  Securities  Act  of  1933,  as  amended.  We  applied  approximately  $20.9  million  of  the 
proceeds from the initial public offering toward the acquisition of Metro Bank. on January 31, 2015.  See “Recent Developments – Metro 
Bank acquisition” in Item 1. BUSINESS of this Form 10-K for further information about this acquisition.

Purchases of Equity Securities by the Registrant and Affiliated Purchasers

We made no repurchases of our equity securities, and no “affiliated purchasers” (as defined in Rule 10b-18(a) (3) under the 
Securities  Exchange  Act  of  1934) purchased  any  shares  of  our  equity  securities  during  the  fourth  quarter  of  the  fiscal  year 
ended December 31, 2014.

Equity Compensation Plan Information

The following table sets forth certain information as of December 31, 2014 relating to stock options granted under our 2005 
Amended and Restated Stock Incentive Plan and our 2009 Amended and Restated Stock Incentive Plan and other options or 
warrants issued outside of such plans, if any.

Plan Category

Equity Compensation Award-Plans 
Approved by Security Holders

Equity Compensation Awards-Plans 
Not Approved by Security Holders

Total

Number of Securities 
Issued/To Be Issued 
Upon Exercise of 
Outstanding Awards

Weighted-average 
Exercise Price of 
Outstanding Awards

Number of Securities 
Remaining Available For 
Future Issuance Under 
Equity Compensation 
Plans

1,622,917

$

-
1,622,917

$

9.38

-
9.38

2,018,510

-
2,018,510

We award stock options as incentive to employees, officers, directors and consultants to attract or retain these individuals, to 
maintain  and  enhance  our  long-term  performance  and  profitability,  and  to  allow  these  individuals  to  acquire  an  ownership 
interest in our Company.  Our compensation committee administers this program, making all decisions regarding grants and 
amendments  to  these  awards.    An  incentive  stock  option  may  not  be  exercised  later  than  90  days  after  an  option  holder 
terminates his or her employment with us unless such termination is a consequence of such option holder’s death or disability,
in which case the option period may be extended for up to one year after termination of employment.  All of our issued options 
will vest immediately upon a transaction in which we merge or consolidate with or into any other corporation (unless we are 
the  surviving  corporation), or  sell  or  otherwise  transfer  our  property,  assets or  business  substantially  in  its  entirety  to  a 
successor corporation.  At that time,  upon the exercise of  an option, the option  holder will receive the  number of  shares of 
stock or other securities or property, including cash, to which the holder of a like number of shares of common stock would 
have been entitled upon the merger, consolidation, sale or transfer if such option had been exercised in full immediately prior 
thereto.  All of our issued options have a term of 10 years.  This means the options must be exercised within 10 years from the 
date of the grant.

We have granted 235,500 (post-stock split) shares of restricted stock under the 2009 Amended and Restated Stock Incentive 
Plan.  These shares generally vest between three and five years from the date of grant, subject to earlier vesting in the event of 
a merger, consolidation, sale or transfer of the Company or substantially all of its assets and business.

ITEM 6.  SELECTED FINANCIAL DATA.

The  following  table  sets  forth  selected  historical  consolidated  financial  data  from  our  consolidated  financial  statements  and 
should  be  read  in  conjunction  with  our  consolidated  financial  statements  including  the  related  notes  and  “Management’s 
43 

Discussion and  Analysis of Financial Condition and Results of Operations” which are included below. Except  for the data 
under  “Selected  Performance  Ratios”, “Core  Performance  Ratios”, “Asset  Quality  Ratios”,  “Liquidity  Ratios”,  “Capital 
Adequacy  Ratios” and  “Growth  Ratios”, the  selected historical  consolidated  financial  data  as  of  December 31,  2014,  2013, 
2012, 2011 and 2010 and for the years ended December 31, 2014, 2013, 2012, 2011 and 2010 are derived from our audited 
consolidated financial statements and related notes.

$

$

$

$

Selected Balance Sheet Data:
Total Assets
Total Loans 
Loans, net
Securities available for sale
Securities held to maturity 
Cash and due from banks
Interest-bearing balances with banks
Fed funds sold
Mortgage loans held for sale
Restricted equity securities
Premises and equipment, net
Deposits
Other borrowings  
Subordinated debentures
Other liabilities
Stockholders' Equity
Selected income Statement Data:
Interest income
Interest expense
Net interest income 
Provision for loan losses
Net interest income after provision

for loan losses
Noninterest income
Noninterest expense
Income before income taxes
Income taxes expenses
Net income
Net income available to common stockholders
Per common Share Data:
Net income, basic
Net income, diluted
Book value
Weighted average shares outstanding:
Basic
Diluted
Actual shares outstanding
Selected Performance Ratios:
Return on average assets
Return on average stockholders' equity
Dividend payout ratio
Net interest margin (1)
Efficiency ratio (2)
Core Performance Data (3)
Core net income available to common 

stockholders

Core earnings per share, basic
Core earnings per share, diluted
Core return on average assets
Core return on average stockholders'

equity

Core return on average common
stockholders' equity

Core efficiency ratio

2014

4,098,679
3,359,858
3,324,229
298,310
29,355
48,519
248,054
891
5,984
3,921
7,815
3,398,160
284,288
-
9,018
407,213

144,725
14,119
130,606
10,259

120,347
11,229
57,598
73,978
21,601
52,377
51,946

2.18
2.09
14.81

As of and for the years ended December 31,
2011

2012

2013

(Dollars in thousands except for share and per share data)

$

$

$

3,520,699
2,858,868
2,828,205
265,728
32,274
61,370
188,411
8,634
8,134
4,230
8,351
3,019,642
194,320
-
9,545
297,192

126,081
13,619
112,462
13,008

99,454
10,010
47,489
61,975
20,358
41,617
41,201

2.00
1.90
11.67

$

$

$
$
$

2,906,314
2,363,182
2,336,924
233,877
25,967
58,031
119,423
3,291
25,826
3,941
8,847
2,511,572
136,982
15,050
9,453
233,257

109,023
14,901
94,122
9,100

85,022
9,643
43,100
51,565
17,120
34,445
34,045

1.89
1.66
10.28

$

$

$
$
$

2,460,785
1,830,742
1,808,712
293,809
15,209
43,018
99,350
100,565
17,859
3,501
4,591
2,143,887
84,219
30,514
5,873
196,292

91,411
16,080
75,331
8,972

66,359
6,926
37,458
35,827
12,389
23,438
23,238

1.34
1.18
8.78

$

$

$
$
$

2010

1,935,166
1,394,818
1,376,741
276,959
5,234
27,454
204,278
346
7,875
3,510
4,450
1,758,716
24,937
30,420
3,993
117,100

78,146
15,260
62,886
10,350

52,536
5,169
30,969
26,736
9,358
17,378
17,378

1.05
0.95
7.06

23,855,001
24,818,221
24,801,518

20,607,213
21,806,025
22,050,036

17,989,311
20,825,256
18,806,436

17,278,572
20,247,489
17,796,546

16,557,453
18,883,812
16,582,446

1.32 %
15.70 %
8.79 %
3.80 %
38.78 %

1.31 %
15.99 %
10.02 %
3.80 %
41.54 %

1.12 %
14.86 %
- %
3.79 %
45.54 %

1.04 %
15.86 %
- %
3.94 %
45.51 %

1.39 %
14.43 %
9.57 %
3.68 %
40.61 %

53,558
2.25
2.16
1.44 %

15.00 %

16.74 %
38.86 %

44 

Asset quality Ratios:
Net charge-offs to average

loans outstanding

Non-performing loans to totals loans
Non-performing assets to total assets
Allowance for loan losses to total

gross loans

Allowance for loan losses to total
non-performing loans

Liquidity Ratios:
Net loans to total deposits
Net average loans to average

earning assets

Noninterest-bearing deposits to

total deposits
Capital Adequacy Ratios:
Stockholders' Equity to total assets
Total risked-based capital (4)
Tier 1 capital (5)
Leverage ratio (6)
Growth Ratios:
Percentage change in net income
Percentage change in diluted net

income per share
Percentage change in assets
Percentage change in net loans
Percentage change in deposits
Percentage change in equity

0.17 %
0.30 %
0.41 %

1.06 %

0.33 %
0.34 %
0.64 %

1.07 %

0.24 %
0.44 %
0.69 %

1.11 %

0.32 %
0.75 %
1.06 %

1.20 %

0.55 %
1.03 %
1.10 %

1.30 %

354.52 %

314.94 %

253.50 %

159.96 %

126.00 %

97.82 %

83.94 %

23.85 %

9.94 %
13.38 %
11.75 %
9.91 %

25.85 %

10.00 %
16.42 %
17.54 %
12.54 %
37.02 %

93.66 %

93.05 %

84.65 %

79.82 %

21.54 %

21.71 %

8.44 %
11.73 %
10.00 %
8.48 %

8.03 %
11.78 %
9.89 %
8.43 %

20.82 %

46.96 %

14.46 %
21.14 %
21.02 %
20.23 %
27.41 %

40.68 %
18.11 %
29.20 %
17.15 %
18.83 %

84.37 %

76.71 %

19.54 %

7.97 %
12.79 %
11.39 %
9.17 %

34.87 %

24.21 %
27.16 %
31.38 %
21.90 %
67.63 %

78.28 %

78.04 %

14.24 %

6.05 %
11.82 %
10.22 %
7.77 %

195.64 %

179.41 %
22.99 %
15.48 %
22.78 %
19.95 %

(1)  Net interest margin is the net yield on interest earning assets and is the difference between the interest yield earned on interest-earning assets and interest rate paid on 
interest-bearing liabilities, divided by average earning assets.
(2)  Efficiency ratio is the result of noninterest expense divided by the sum of net interest income and noninterest income.
(3) Core metrics exclude a non-routine expense in the first quarter of 2014 related to the correction of our accounting for vested stock options granted to our advisory 
board members in our Huntsville, Montgomery and Dothan, Alabama markets, and a non-routine expense in the second quarter of 2014 related to the acceleration of 
vesting of stock options previously granted to our advisory board members in our Mobile, Alabama and Pensacola, Florida markets.  For a reconciliation of these non-
GAAP measures to the most comparable GAAP measure, see "GAAP Reconciliation and Management Explanation of Non-GAAP Financial Measures."  None of the 
other periods included in our selected consolidated financial information are affected by such non-routine expenses.
(4) Total stockholders' equity excluding unrealized gains/(losses) on securities available for sale, net of taxes, and intangible assets plus allowance for loan losses (limited 
to 1.25% of risk-weighted assets) divided by total risk-weighted assets.  The FDIC required minimum to be well capitalized is 10%.
(5)Total stockholders' equity excluding unrealized gains/(losses) on securities available for sale, net of taxes, and intangible assets divided by total risk-weighted assets.  
The FDIC required minimum to be well-capitalized is 6%.
(6) Total stockholders' equity excluding unrealized losses on securities available for sale, net of taxes, and intangible assets divided by average assets less intangible 
assets.  The FDIC required minimum to the be well-capitalized is 5%; however, the Alabama Banking Department has required that the Bank maintain a Tier 1 capital 
ratio of 8%.

GAAP Reconciliation and Management Explanation of Non-GAAP Financial Measures

We recorded a non-routine expense of $0.7 million for the first quarter of 2014 resulting from the correction of our accounting 
for vested stock options previously granted to members of our advisory boards in our Huntsville, Montgomery and Dothan, 
Alabama  markets, and  we recorded a non-routine expense  of $1.8  million  for the second quarter of 2014 resulting  from an 
acceleration of vesting of stock options previously granted to members of our advisory boards in our Mobile, Alabama and 
Pensacola,  Florida  markets.    This  change  in  accounting  treatment  is  a  non-cash  item  and  does  not  impact  our  operating 
activities or cash from operations.  The non-GAAP financial measures included in this annual report on Form 10-K results for 
the year ended December 31, 2014 are “core net income available to common stockholders,” “core earnings per share, basic,” 
“core earnings per share, diluted,” “core return on average assets,” “core return on average stockholders’ equity,” “core return 
on average common stockholders’ equity” and “core efficiency ratio.”  Each of these seven core financial measures excludes 
the impact of the non-routine expense attributable to the correction of our accounting for stock options and related acceleration 
of  vesting  of  such  stock  options.    None  of  the  other  periods  included  in  our  selected  financial  data  are  affected  by  this 
correction and acceleration of vesting.

“Core net income available to common stockholders” is defined as net income available to common stockholders, adjusted by 
the net effect of the non-routine expense.

“Core earnings per share, basic” is defined as net income available to common stockholders, adjusted by the net effect of the 
non-routine expense, divided by weighted average shares outstanding.

45 

“Core earnings per share, diluted” is defined as net income available to common stockholders, adjusted by the net effect of the 
non-routine expense, divided by weighted average diluted shares outstanding.

“Core return on average assets” is defined as  net income,  adjusted by the net effect of the  non-routine expense, divided by 
average total assets.

“Core return of average stockholders’ equity” is defined as net income, adjusted by the net effect of the non-routine expense, 
divided by average total stockholders’ equity.

“Core return of average common stockholders’ equity” is defined as net income, adjusted by the net effect of the non-routine 
expense, divided by average common stockholders’ equity.

“Core efficiency ratio” is defined as non-interest expense,  adjusted by the effect of the non-routine expense, divided by the 
sum of net interest income and non-interest income.

We  believe  these  non-GAAP  financial  measures  provide  useful  information  to  management  and  investors  that  is 
supplementary to our financial condition, results of operations and cash flows computed in accordance with GAAP; however, 
we acknowledge that these non-GAAP financial measures have a number of limitations.  As such, you should not view these 
disclosures as a substitute for results determined in accordance with GAAP, and they are not necessarily comparable to non-
GAAP  financial  measures  that  other  companies,  including  those  in  our  industry,  use.    The  following  reconciliation  table 
provides a more detailed analysis of the non-GAAP financial measures for the year ended December 31, 2014.  All amounts 
are in thousands, except share and per share data.

Provision for income taxes - GAAP

Adjustments:
Adjustment for non-routine expense

Core income tax expense
Net income available to common stockholders - GAAP

Adjustments:
Adjustment for non-routine expense

Core net income available to common stockholders
Earnings per share, basic - GAAP
Weighted average shares outstanding, diluted
Core earnings per share, basic
Earnings per share, diluted - GAAP
Weighted average shares outstanding, diluted
Core earnings per share, basic
Return on average assets - GAAP
Net income - GAAP
Adjustments:
Adjustment for non-routine expense

Core net income
Average assets
Core return on average assets
Return on average stockholders' equity - GAAP
Average stockholders' equity
Core return on average stockholders' equity
Return on average common stockholders' equity
Average common stockholders' equity
Core return on average common stockholders' equity
Efficiency ratio - GAAP
Non-interest expense - GAAP

Adjustments:
Adjustment for non-routine expense

Core non-interest expense
Net interest income
Non-interest income

Total net interest income and non-interest income

Core efficiency ratio

46 

$

$
$

$
$

$
$

$

$

$

$

$

$

$

2014

21,601

865
22,466
51,946

1,612
53,558
2.18
23,855,001
2.25
2.09
24,818,221
2.16
1.39 %

52,377

1,612
53,989
3,758,184

1.44 %
14.43 %

359,963

15.00 %
16.23 %

320,005

16.74 %
40.61 %

57,598

2,477
55,121
130,606
11,229
141,835

38.86 %

ITEM  7.    MANAGEMENT’S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS

The  following  is  a  narrative  discussion  and  analysis  of  significant  changes  in  our  results  of  operations  and  financial 
condition.  The purpose of this discussion is to focus on information about our financial condition and results of operations 
that is not otherwise apparent from the audited financial statements.  Analysis of the results presented should be made in the
context  of  our  relatively  short  history.  This  discussion  should  be  read  in  conjunction  with  the  financial  statements  and 
selected financial data included elsewhere in this document.

Overview

We  are  a  bank  holding  company  within  the  meaning  of  the  Bank  Holding  Company  Act  of  1956  headquartered  in 
Birmingham,  Alabama.  Through  our  wholly-owned  subsidiary  bank,  we  operate  13 full  service  banking  offices  located  in 
Jefferson,  Shelby,  Madison,  Montgomery,  Mobile and  Houston  Counties  in  Alabama,  and  in  Escambia  County  in  Florida.  
These offices operate in the Birmingham-Hoover, Huntsville, Montgomery, Mobile and Dothan, Alabama MSAs, and in the 
Pensacola-Ferry Pass-Brent, Florida MSA.  Additionally, we opened a loan production office in Nashville, Tennessee in June 
2013.  Our principal business is to accept deposits  from the public and to  make loans and other investments. Our principal 
source of funds for loans and investments are demand, time, savings, and other deposits and the amortization and prepayment 
of  loans  and  borrowings.  Our  principal  sources  of  income  are  interest  and  fees  collected  on  loans,  interest  and  dividends 
collected  on  other  investments  and  service  charges.  Our  principal  expenses  are  interest  paid  on  savings  and  other  deposits, 
interest paid on our other borrowings, employee compensation, office expenses and other overhead expenses.

Recent Developments – Metro Bank Acquisition

On January 31, 2015, we completed the merger with Metro Bancshares, Inc. (“Metro”), which resulted in the acquisition of 
100%  of  all  the  outstanding  shares  of  Metro,  including  all  outstanding  options  and  warrants,  for  an  aggregate  of  636,720 
shares of  ServisFirst common stock and approximately $20.9 million in cash, representing aggregate consideration value of 
approximately $40.3 million (based on the closing price of ServisFirst Bancshares, Inc. on January 30, 2015). The acquisition
of Metro represents our first strategic acquisition and our further entry into the Atlanta metropolitan market. At December 31, 
2014,  Metro  had  total  assets  of  approximately  $211  million,  total  loans  of  approximately  $154  million,  total  deposits  of 
approximately  $182  million  and  total  stockholders’  equity  of  approximately  $28  million.  The  cash  portion  of  the  merger 
consideration was paid from the Company’s cash on hand. Because the acquisition closed on January 31, 2015, after the end 
of the fiscal period covered by this Annual Report on Form 10-K, the Company’s financial information does not include any 
of the results of operations from Metro or its subsidiary, Metro Bank. 

Critical Accounting Policies

Our consolidated financial statements are prepared based on the application of certain accounting policies, the most significant 
of  which  are  described  in  the  Notes  to  the  Consolidated  Financial  Statements.  Certain  of  these  policies  require  numerous 
estimates and strategic or economic assumptions that may prove inaccurate or subject to variation and may significantly affect
our reported results and financial position for the current period or in future periods. The use of estimates, assumptions, and 
judgments are necessary when financial assets and liabilities are required to be recorded at, or adjusted to reflect, fair value. 
Assets carried at fair value inherently result in more financial statement volatility. Fair values and information used to record 
valuation  adjustments  for  certain  assets  and  liabilities  are  based  on  either  quoted  market  prices  or  are  provided  by  other 
independent  third-party  sources,  when  available.  When  such  information  is  not  available,  management  estimates  valuation 
adjustments. Changes in underlying factors, assumptions or estimates in any of these areas could have a material impact on 
our future financial condition and results of operations. 

Allowance for Loan Losses 

The allowance for loan losses, sometimes referred to as the “ALLL”, is established through periodic charges to income. Loan 
losses are charged against the ALLL when management believes that the future collection of principal is unlikely. Subsequent 
recoveries, if any, are credited  to the  ALLL. If the  ALLL  is considered inadequate to absorb future loan losses on existing 
loans for any reason, including but not limited to, increases in the size of the loan portfolio, increases in charge-offs or changes 
in the risk characteristics of the loan portfolio, then the provision for loan losses is increased. 

Loans are considered impaired when, based on current information and events, it is probable that the Bank will be unable to 
collect all amounts due according to the original terms of the loan agreement. The collection of all amounts due according to
contractual terms means that both the contractual interest and principal payments of a loan will be collected as scheduled in 
the loan agreement. Impaired loans are measured based on the present value of expected future cash flows discounted at the 
47 

loan’s  effective  interest  rate,  or,  as  a  practical  expedient,  at  the  loan’s  observable  market  price,  or  the  fair  value  of  the 
underlying collateral. The fair value of collateral, reduced by costs to sell on a discounted basis, is used if a loan is collateral-
dependent.

Investment Securities Impairment 

Periodically, we may need to assess whether there have been any events or economic circumstances to indicate that a security 
on which there is an unrealized loss is impaired on an other-than-temporary basis. In any such instance, we  would consider 
many factors, including the severity and duration of the impairment, our intent and ability to hold the security for a period of 
time sufficient for a recovery in value, recent events specific to the issuer or industry, and for debt securities, external credit 
ratings and recent downgrades. Securities on which there is an unrealized loss that is deemed to be other-than-temporary are 
written down to fair value, with the write-down recorded as a realized loss in securities gains (losses). 

Other Real Estate Owned

Other real estate owned (“OREO”), consisting of assets that have been acquired through foreclosure, is recorded at the lower 
of cost or estimated fair value less the estimated cost of disposition.  Fair value is based on independent appraisals and other 
relevant  factors.    Other  real  estate  owned  is  revalued  on  an  annual  basis  or  more  often  if  market  conditions  necessitate.  
Valuation adjustments required at foreclosure are charged to the allowance for loan losses.  Subsequent to foreclosure, losses 
on the periodic revaluation of the property are charged to net income as OREO expense.  Significant judgments and complex 
estimates are required in estimating the fair value of other real estate, and the period of time within which such estimates can 
be considered current is significantly shortened during periods of market volatility, as experienced in recent years.  As a result, 
the  net  proceeds  realized  from  sales  transactions  could  differ  significantly  from  appraisals,  comparable  sales,  and  other 
estimates used to determine the fair value of other real estate.

Results of Operations

Net Income

Net income available to common stockholders was $51.9 million for the year ended December 31, 2014, compared to $41.2
million  for  the  year  ended  December  31,  2013.    This  increase  in  net  income  is  primarily  attributable  to  an increase  in  net 
interest income, which increased $18.1 million, or 16.1%, to $130.6 million in 2014 from $112.5 million in 2013.  Noninterest 
income increased $1.2 million, or 12.0%, to $11.2 million in 2014 from $10.0 million in 2013.  Noninterest expense increased 
by $10.1 million, or 21.3%, to $57.6 million in 2014 from $47.5 million in 2013.  Basic and diluted net income per common 
share were $2.18 and $2.09, respectively, for the year ended December 31, 2014, compared to $2.00 and $1.90, respectively, 
for the year ended December 31, 2013.  Return on average assets was 1.39% in 2014, compared to 1.32% in 2013, and return 
on  average  stockholders’  equity  was  14.43% in  2014,  compared  to  15.70% in  2013.    This  decrease  in  return  on  average 
stockholders’ equity was the result of our initial public offering in May 2014, which increased equity by approximately $52.1
million.

Net  income  available  to  common stockholders  for  the  year  ended  December  31,  2013 was  $41.2 million,  compared  to  net 
income of $34.0 million for the year ended December 31, 2012.  This increase in net income is primarily attributable to an
increase  in  net  interest  income,  which  increased  $18.4 million,  or  19.6%,  to  $112.5 million  in  2013 from  $94.1 million  in 
2012.  Noninterest income increased $0.4 million, or 4.2%, to $10.0 million in 2013 from $9.6 million in 2012.  Noninterest 
expense  increased  by  $4.4 million,  or  10.2%,  to  $47.5 million  in  2013 from  $43.1 million  in  2012.    Basic  and  diluted  net 
income per common share were $2.00 and $1.90, respectively, for the year ended December 31, 2013, compared to $1.89 and 
$1.66, respectively, for the year ended December 31, 2012.  Return on average assets was 1.32% in 2013, compared to 1.31%
in 2012, and return on average stockholders’ equity was 15.70% in 2013, compared to 15.99% in 2012.

The following table presents some ratios of our results of operations for the years ended December 31, 2014, 2013 and 2012.

Return on average assets
Return on average stockholders' equity
Dividend payout ratio
Average stockholders' equity to

average total assets

For the years ended December 31,

2014

2013

2012

1.32 %
15.70 %
8.79 %

8.43 %

1.31 %
15.99 %
10.02 %

8.19 %

1.39 %
14.43 %
9.57 %

9.58 %

48 

The following tables present a summary of our statements of income, including the percent change in each category, for the 
years  ended  December  31,  2014  compared  to  2013,  and  for  the  years  ended  December  31,  2013  compared  to  2012, 
respectively.

Year Ended December 31,

2014

2013

(Dollars in Thousands)

$

144,725 $
14,119

130,606
10,259

120,347
11,229
57,598

73,978
21,601

52,377
431

126,081
13,619

112,462
13,008

99,454
10,010
47,489

61,975
20,358

41,617
416

$

51,946 $

41,201

Year Ended December 31,

2013

2012

(Dollars in Thousands)

$

126,081 $
13,619

112,462
13,008

99,454
10,010
47,489

61,975
20,358

41,617
416

109,023
14,901

94,122
9,100

85,022
9,643
43,100

51,565
17,120

34,445
400

$

41,201 $

34,045

Change from 
the Prior Year  

14.79 %  
3.67 %  
16.13 %  
-21.13 %  

21.01 %  
12.18 %  
21.29 %  
19.37 %  
6.11 %  
25.85 %  
3.61 %  

26.08 %  

Change from 
the Prior Year  

15.65 %  
-8.60 %  
19.49 %  
42.95 %  

16.97 %  
3.81 %  
10.18 %  
20.19 %  
18.91 %  
20.82 %  
4.00 %  

21.02 %  

Interest income 
Interest expense 
  Net interest income
Provision for loan losses 
  Net interest income after

provision for loan losses

Noninterest income 
Noninterest expense 
  Net income before taxes
Taxes 
  Net income
Dividends on preferred stock 
  Net income available to
common stockholders

Interest income 
Interest expense 
  Net interest income
Provision for loan losses 
  Net interest income after

provision for loan losses

Noninterest income 
Noninterest expense 
  Net income before taxes
Taxes 
  Net income
Dividends on preferred stock 
  Net income available to
common stockholders

Net Interest Income

Net interest income is the difference between the income earned on interest-earning assets and interest paid on interest-bearing 
liabilities used to support such assets.  The major factors which affect net interest income are changes in volumes, the yield on 
interest-earning assets and the cost of interest-bearing liabilities.  Our management’s ability to respond to changes in interest 
rates by effective asset-liability management techniques is critical to maintaining the stability of the net interest margin and the 
momentum of our primary source of earnings.

Net interest income increased $18.1 million, or 16.1%, to $130.6 million for the year ended December 31, 2014 from $112.5
million  for  the  year  ended  December  31,  2013.    This  was  due  to  an  increase  in  total  interest  income  of  $18.6  million,  or 
14.8%, partially offset by an increase in total interest expense of $0.5 million, or 3.7%. The increase in total interest income 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
was  primarily  attributable  to  a  18.60% increase  in  average  loans  outstanding  from  2013 to  2014,  which  was  the  result  of 
growth in all of our markets, including in Mobile, Alabama and Nashville, Tennessee, our two newest markets.

Net interest income increased $18.4 million, or 19.5%, to $112.5 million for the year ended December 31, 2013 from $94.1
million  for  the  year  ended  December  31,  2012.    This  was  due  to  an  increase  in  total  interest  income  of  $17.1  million,  or 
15.6%, and a decrease in total interest expense of $1.3 million, or -8.6%. The increase in total interest income was primarily 
attributable to a 26.56% increase in average loans outstanding from 2012 to 2013, which was the result of growth in all of our 
markets, including in Pensacola, Florida, our newest market entrance in 2011.

Net Interest Margin Analysis

The net interest margin is impacted by the average volumes of interest-sensitive assets and interest-sensitive liabilities and by 
the  difference  between  the  yield  on  interest-sensitive  assets  and  the  cost  of  interest-sensitive  liabilities  (spread).    Loan  fees 
collected  at  origination  represent  an  additional  adjustment  to  the  yield  on  loans.    Our spread  can  be  affected  by  economic 
conditions, the competitive environment, loan demand, and deposit flows.  The net yield on earning assets is an indicator of 
effectiveness of our ability to manage the net interest margin by managing the overall yield on assets and cost of funding those 
assets.

The following table shows, for the  years ended December 31, 2014, 2013 and 2012, the average balances of each principal 
category of our assets, liabilities and stockholders’ equity, and an analysis of net interest revenue, and the change in interest 
income  and  interest  expense  segregated  into  amounts  attributable  to  changes  in  volume  and  changes  in  rates.  This  table  is 
presented on a taxable equivalent basis, if applicable.

50 

Average Balance Sheets and Net Interest Analysis
On a Fully Taxable-Equivalent Basis
For the Year Ended December 31,
(In thousands, except Average Yields and Rates)

2014

2013

2012

Average 
Balance

Interest 
Earned / 
Paid

Average 
Yield / 
Rate

Average 
Balance

Interest 
Earned / 
Paid

Average 
Yield / 
Rate

Average 
Balance

Interest 
Earned / 
Paid

Average 
Yield / 
Rate

$ 3,042,968
13,176
5,704

$ 135,487
527
210

4.45 % $ 2,573,621
3,274
4.00
12,953
3.68

$ 118,032
170
306

4.59 % $ 2,034,478 $ 100,143
95
5.19
349
2.36

1,631
17,905

186,376
125,269
311,645
55,680
4,002
167,782
$ 3,600,957

4,464
5,329
9,793
159
131
416
$ 146,723

149,996
2.40
115,829
4.25
265,825
3.14
44,106
0.29
4,299
3.27
100,417
0.25
4.07 % $ 3,004,495

3,906
4,884
8,790
110
93
280
$ 127,781

4,815
2.60
4,683
4.22
9,498
3.31
196
0.25
104
2.16
200
0.28
4.25 % $ 2,518,143 $ 110,585

184,174
100,926
285,100
94,425
4,434
80,170

4.92 %
5.82
1.95

2.61
4.64
3.33
0.21
2.35
0.25
4.39 %

57,894
8,430

90,903
$ 3,758,184

45,528
9,148

84,297
$ 3,143,468

38,467
6,074

65,504
$ 2,628,188

$

489,210
26,480
1,523,120
401,182
202,690
19,957
$ 2,662,639

$

$

1,294
75
6,775
4,276
567
1,132
14,119

433,931
0.26 % $
21,793
0.28
1,244,957
0.44
404,927
1.07
167,063
0.28
5.67
21,780
0.53 % $ 2,294,451

$

$

1,201
61
5,810
4,758
462
1,327
13,619

0.28 % $
0.28
0.47
1.18
0.28
6.09
0.59 % $ 1,932,336 $

351,975 $
17,081
1,042,870
398,552
88,732
33,126

1,074
48
5,820
5,307
222
2,430
14,901

0.31 %
0.28
0.56
1.33
0.25
7.34
0.77 %

723,338
12,244
355,060

4,903

576,072
7,835
259,631

5,479

474,284
6,200
207,656

7,712

Assets:
Interest-earning assets:

Loans, net of unearned income

Taxable (1)
Tax-exempt (2)

Mortgage loans held for sale
Debt securities:
Taxable
Tax-exempt (2)

Total debt securities (3)

Federal funds sold
Restricted equity securities
Interest-bearing balances with banks
Total interest-earning assets

Non-interest-earning assets:
Cash and due from banks
Net premises and equipment
Allowance for loan losses,
accrued interest and
other assets

Total assets

Interest-bearing liabilities:
Interest-bearing deposits:
Checking
Savings
Money market
Time deposits
Federal funds purchased
Other borrowings
Total interest-bearing liabilities

Non-interest-bearing liabilities:

Non-interest-bearing

checking
Other liabilities
Stockholders' equity
Unrealized gains on securities and

derivatives

Total liabilities and

stockholders' equity

$ 3,758,184

$ 3,143,468

$ 2,628,188

Net interest spread
Net interest margin

3.54 %
3.68 %

3.66 %
3.80 %

3.62 %
3.80 %

(1) Non-accrual loans are included in average loan balances in all periods.  Loan fees of $1,025,000, $551,000 and $372,000 are included

in interest income in 2014, 2013 and 2012, respectively.
Interest income and yields are presented on a fully taxable equivalent basis using a tax rate of 35%.

(2)
(3) Unrealized gains of $7,545,000, $8,408,000 and $11,998,000 are excluded from the yield calculation in 2014, 2013 and 2012, respectively.

The following table reflects changes in our net interest margin as a result of changes in the volume and rate of our interest-
bearing assets and liabilities.

51 

For the Year Ended December 31,

2014 Compared to 2013 Increase (Decrease) in 
Interest Income and Expense Due to Changes in:
Rate

Volume

Total

2013 Compared to 2012 Increase (Decrease) in 
Interest Income and Expense Due to Changes in:
Rate

Volume

Total

$

Interest-earning assets:

Loans, net of unearned income

Taxable
Tax-exempt

Mortgages held for sale

Taxable
Tax-exempt
Total debt securities
Federal funds sold
Restricted equity securities
Interest-bearing balances

with banks
Total interest-earning assets

Interest-bearing liabilities:

Interest-bearing demand deposits
Savings
Money market
Time deposits
Federal funds purchased
Other borrowed funds

Total interest-bearing

liabilities

Increase in net interest income

$

20,984 $
404
(219)
890
402
1,292
32
(7)

170
22,656

148
13
1,248
(44)
100
(107)

(3,529) $
(47)
123
(332)
43
(289)
17
45

(34)
(3,714)

(55)
1
(283)
(438)
5
(88)

17,455 $
357
(96)
558
445
1,003
49
38

136
18,942

93
14
965
(482)
105
(195)

25,097 $
86
(108)
(890)
652
(238)
(119)
(3)

54
24,769

234
13
1,028
84
215
(738)

(7,208) $
(11)
65
(19)
(451)
(470)
33
(8)

26
(7,573)

(107)
-
(1,038)
(633)
25
(365)

1,358
21,298 $

(858)
(2,856) $

500
18,442 $

836
23,933 $

(2,118)
(5,455) $

17,889
75
(43)
(909)
201
(708)
(86)
(11)

80
17,196

127
13
(10)
(549)
240
(1,103)

(1,282)
18,478

In the table above, changes in net interest income are attributable to (a) changes in average balances (volume variance), (b)
changes in rates (rate variance), or (c) changes in rate and average balances (rate/volume variance).  The volume variance is 
calculated as the change in average balances times the old rate.  The rate variance is calculated as the change in rates times the 
old average balance.  The rate/volume variance is calculated as the change in rates times the change in average balances.  The 
rate/volume variance is allocated on a pro rata basis between the volume variance and the rate variance in the table above.

We have experienced an unfavorable variance relating to the interest rate component because rates on loans have declined at a 
greater  pace  compared  to  deposit  costs.    Accordingly,  the  prolonged  low  interest  rate  environment  has  resulted  in  a 
compression  of  the  net  interest  margin  percentage.    Our  growth  in  loans  continues  to    drive  favorable  volume  component 
change and overall change.

The two primary factors that make up the spread are the interest rates received on loans and the interest rates paid on deposits. 
We have been disciplined in raising interest rates on deposits only as the market demanded and thereby managing our cost of 
funds.  Also, we have not competed for new loans on interest rate alone, but rather we have relied significantly on effective 
marketing to business customers.  

Our net interest spread and net interest margin were 3.54% and 3.68%, respectively, for the year ended December 31, 2014,
compared to 3.66% and 3.80%, respectively, for the year ended December 31, 2013.  Our average interest-earning assets for 
the  year ended December 31, 2014 increased $596.5 million, or 19.9%, to $3.6 billion from $3.0 billion for the year ended 
December  31,  2013.    This  increase  in  our  average  interest-earning  assets  was  due  to  continued  core growth  in  all  of  our 
markets and increased loan production.  Our average interest-bearing liabilities increased $368.2 million, or 16.0%, to $2.7 
billion for the year ended December 31, 2014 from $2.3 billion for the year ended December 31, 2013.  This increase in our 
average interest-bearing liabilities was primarily due to an increase in interest-bearing deposits in all our markets. The ratio of 
our  average  interest-earning  assets  to  average  interest-bearing  liabilities  was  135.2% and  130.9% for  the  years  ended 
December 31, 2014 and 2013, respectively.    

Our  average  interest-earning  assets  produced  a  taxable  equivalent  yield  of  4.07% for  the year  ended  December  31,  2014,
compared to 4.25% for the year ended December 31, 2013.  The average rate paid on interest-bearing liabilities was 0.53% for 
the year ended December 31, 2014, compared to 0.59% for the year ended December 31, 2013.

Our net interest spread and net interest margin were 3.66% and 3.80%, respectively, for the year ended December 31, 2013,
compared to 3.62% and 3.80%, respectively, for the year ended December 31, 2012.  Our average interest-earning assets for 

52 

the  year ended December 31, 2013 increased $486.4 million, or 19.3%, to $3.0 billion from $2.5 billion for the year ended 
December  31,  2012.    This  increase  in  our  average  interest-earning  assets  was  due  to  continued  core growth  in  all  of  our 
markets and increased loan production. Our average interest-bearing liabilities increased $362.1 million, or 18.7%, to $2.3 
billion for the year ended December 31, 2013 from $1.9 billion for the year ended December 31, 2012.  This increase in our 
average interest-bearing liabilities was primarily due to an increase in interest-bearing deposits in all our markets. The ratio of 
our  average  interest-earning  assets  to  average  interest-bearing  liabilities  was  130.9% and  130.3% for  the  years  ended 
December 31, 2013 and 2012, respectively.

Our  average  interest-earning  assets  produced  a  taxable  equivalent  yield  of  4.25% for  the  year  ended  December  31,  2013,
compared to 4.39% for the year ended December 31, 2012.  The average rate paid on interest-bearing liabilities was 0.59% for 
the year ended December 31, 2013, compared to 0.77% for the year ended December 31, 2012.

Provision for Loan Losses

The provision for loan losses represents the amount determined by management to be necessary to maintain the allowance for 
loan losses at a level capable of absorbing inherent losses in the loan portfolio.  Our management reviews the adequacy of the
allowance for loan losses on a quarterly basis.  The allowance for loan losses calculation is segregated into various segments 
that include classified loans, loans with specific allocations and pass rated loans.  A pass rated loan is generally characterized 
by a very low to average risk of default and in which management perceives there is a minimal risk of loss.  Loans are rated 
using a nine-point risk grade scale with loan officers having the primary responsibility for assigning risk grades and for the 
timely  reporting  of  changes  in  the  risk  grades.    Based  on  these  processes,  and  the  assigned  risk  grades,  the  criticized  and 
classified  loans  in  the  portfolio  are  segregated  into  the  following  regulatory  classifications:    Special  Mention,  Substandard,
Doubtful or  Loss,  with some  general allocation of reserve  based on these grades.    At December 31, 2014, total loans rated 
Special Mention, Substandard, and Doubtful were $77.6 million, or 2.3% of total loans, compared to $93.2 million, or 3.3% of 
total  loans,  at  December  31,  2013.    Impaired  loans  are  reviewed  specifically  and  separately  under  FASB  ASC  310-30-35, 
Subsequent Measurement of Impaired Loans, to determine the appropriate reserve allocation.  Our management compares the 
investment in an impaired loan with the present value of expected future cash flow discounted at the loan’s effective interest
rate, the loan’s observable market price or the fair value of the collateral, if the loan is collateral-dependent, to determine the 
specific reserve allowance.  Reserve percentages assigned to non-impaired loans are based on historical charge-off experience 
adjusted  for  other  risk  factors.    To  evaluate  the  overall  adequacy  of  the  allowance  to  absorb  losses  inherent  in  our  loan 
portfolio, our management considers historical loss experience based on volume and types of loans, trends in classifications,
volume and trends in delinquencies and nonaccruals, economic conditions and other pertinent information.  Based on future 
evaluations, additional provisions for loan losses may be necessary to maintain the allowance for loan losses at an appropriate 
level.

The provision expense for loan losses  was $10.3 million for the year ended December 31, 2014, a decrease of $2.7 million 
from $13.0 million in 2013. This decrease in provision expense for loan losses for 2014 is primarily attributable to improving 
credit quality resulting from fewer loan charge-offs.  Also, nonperforming loans increased to $10.1 million, or 0.30% of total 
loans, at  December  31,  2014 from  $9.7  million,  or  0.34% of  total  loans, at December  31,  2013.    During  2014,  we  had  net 
charged-off loans totaling $5.3 million, compared to net charged-off loans of $8.6 million for 2013.  The ratio of net charged-
off  loans  to  average  loans  was  0.17% for  2014  compared  to  0.33%  for  2013.    The  allowance  for  loan  losses  totaled  $35.6
million, or 1.06% of loans, net of unearned income, at December 31, 2014, compared to $30.7 million, or 1.07% of loans, net 
of unearned income, at December 31, 2013.

The provision expense for loan losses was $13.0 million for the year ended December 31, 2013, an increase of $3.9 million 
from  $9.1 million  in  2012. Our  management  maintains  a  proactive  approach  in  managing  nonperforming  loans, which 
decreased  to  $9.7 million, or  0.34% of  total  loans, at  December  31,  2013, from  $10.4 million,  or  0.44%  of  total  loans, at 
December 31, 2012.  During 2013, we had net charged-off loans totaling $9.7 million, compared to net charged-off loans of 
$4.9 million for 2012.  The ratio of net charged-off loans to average loans was 0.33% for 2013 compared to 0.24% for 2012.
The  allowance  for  loan  losses  totaled  $30.7 million,  or  1.07%  of  loans,  net  of  unearned  income,  at  December  31,  2013,
compared to $26.3 million, or 1.11% of loans, net of unearned income, at December 31, 2012.

Noninterest Income

Noninterest income increased $1.2 million, or 12.0%, to $11.2 million in 2014 from $10.0 million in 2013. Service charges on 
deposit accounts increased $1.1 million, or 34.4%, to $4.3 million in 2014 compared to 2013 due to increases in the number of
accounts  and  higher  NSF  fees.    Increases  in  the  cash  surrender  value  of  bank-owned  life  insurance  contracts  were  up  $0.3 
million, or 15.0%, to $2.3 million in 2014 compared to 2013 which is the result of additional investment of $15.0 million in 
such  contracts  in  September  2014.    Other  operating  income  increased  $0.5  million,  or  23.8%,  to  $2.6  million  in  2014 
compared to 2013.  Mortgage banking income decreased $0.5 million, or 20.0%, to $2.0 million in 2014 compared to 2013.  
53 

Higher mortgage rates and a general slow-down in refinance activity during 2014 compared to 2013 lead to lower mortgage 
banking revenue.

Noninterest income increased $0.4 million, or 4.2%, to $10.0 million in 2013 from $9.6 million in 2012. Service charges on 
deposit accounts increased $0.4 million, or 14.3%, to $3.2 million in 2013 compared to 2012 due to increases in the number of 
accounts.  Increases in the cash surrender value of bank-owned life insurance contracts were up $0.4 million, or 25.0%,  to 
$2.0  million  in  2013  compared  to  2012  which  is  the  result  of  additional  investment  of  $10.0  million  in  such  contracts  in 
September  2013.    Other  operating  income  increased  $0.4  million,  or  23.5%,  to  $2.1  million  in  2013  compared  to  2012.  
Mortgage  banking  income  decreased  $1.1  million,  or  30.6%,  to  $2.5  million  in  2013  compared  to  2012.    Higher  mortgage 
rates and a general slow-down in refinance activity during 2013 compared to 2012 lead to lower mortgage banking revenue.

Noninterest Expense

Noninterest expenses increased $10.1 million, or 21.3%, to $57.6 million for the year ended December 31, 2014 from $47.5
million for the year ended December 31, 2013. This increase is largely attributable to increased salary and employee benefits 
expense and the write-down of investments in tax credit partnerships. Increases in salary and benefit expenses occurred as a
result of  staff additions related to our expansion, increased incentive pay, general  merit  increases and  non-routine expenses 
associated with the correction of accounting for vested stock options and related acceleration of vesting of stock options. We 
had 298 full-time equivalent employees at December 31, 2014 compared to 262 at December 31, 2013, a 13.7% increase.  The 
increase in number of employees is the result of our continued expansion into new markets, additional sales and sales support 
staff in our existing regional markets and added support staff in our headquarters in Birmingham.  We recorded a non-routine 
expense of $0.7 million for the first quarter of 2014 resulting from the correction of our accounting for vested stock options
previously granted to members of our advisory boards in our Huntsville, Montgomery and Dothan, Alabama markets, and we 
recorded  a  non-routine  expense  of  $1.8  million  for  the  second  quarter  of  2014  resulting  from  an  acceleration  of  vesting  of 
stock options previously granted to members of our advisory boards in our Mobile, Alabama and Pensacola, Florida markets.  
This change in accounting treatment is a non-cash item and does not impact our operating activities or cash from operations.  
Equipment and occupancy expense increased $0.3 million, or 5.8%, to $5.5 million in 2014 compared to $5.2 million in 2013.  
Professional  services  expenses  were  up  $0.6  million,  or  33.3%,  to  $2.4  million  in  2014  compared  to  $1.8  million  in  2013.  
FDIC  assessments  were  up  $0.3  million,  or  16.7%,  to  $2.1  million  in  2014  from  $1.8  million  in  2013,  mostly  a  result  of 
increases  in  total  assets,  which  is  the  major  component  of  our  assessment  base.    Other  noninterest  expenses  increased  $4.1 
million, or 37.6%, to $15.0 million in 2014 compared to $10.9 million in 2013.  We wrote down our investments in tax credit 
partnerships by $2.6 million in 2014 in connection with tax credits recognized during the year.  This compared to write-downs 
in 2013 of only $0.4 million.  Tax credits increased by $1.3 million in 2014 compared to 2013, which is reflected in a lower 
effective tax rate for 2014.  Changes in other operating expenses from 2013 to 2014 are detailed in Note 16, “Other Operating 
Income and Expenses,” to the Consolidated Financial Statements.

Noninterest expenses increased $4.4 million, or 10.2%, to $47.5 million  for the  year ended December 31, 2013 from $43.1
million for the year ended December 31, 2012. This increase is largely attributable to increased salary and employee benefits 
expense, which is a result of staff additions related to our expansion, increased incentive pay, and general merit increases. We 
had    262  full-time  equivalent  employees  at  December  31,  2013  compared  to  234  at  December  31,  2012.    Equipment  and 
occupancy expense increased $1.2 million, or 30.0%, to $5.2 million in 2013 compared to $4.0 million in 2012.  Much of this 
increase is the result of operating an airplane we purchased in the fourth quarter of 2012.  Additionally, we opened a new loan 
production office in Nashville, Tennessee and expanded our space in our Mobile, Alabama office.  FDIC assessments were up 
$0.2 million, or 12.5%, to $1.8 million in 2013 from $1.6 million in 2012, mostly a result of increases in total assets, which is 
the major component of our assessment base.  OREO expense decreased $1.3 million, 48.1%, to $1.4 million in 2013 from 
$2.7 million in 2012.  This large decrease was the result of fewer  write-downs in residential development properties during 
2013  compared  to  2012.    Other  noninterest  expenses  increased  $0.2  million,  or  1.9%,  to  $10.9  million  compared  to  $10.7 
million in 2012.

Income Tax Expense

Income tax expense was $21.6 million for the year ended December 31, 2014 compared to $20.4 million in 2013 and $17.1 
million  in  2012.  Our  effective  tax  rates  for  2014,  2013  and  2012 were  29.20%, 32.85% and  33.20%,  respectively.    The 
decrease  in  the  effective  tax  rate  for  2014  primarily  relates  to  historic  rehabilitation  tax  credits.    Our  primary  permanent 
differences  are  related  to  tax  exempt  income  on  debt  securities,  state  income  tax  benefit  on  real  estate  investment  trust 
dividends,  various  qualifying  tax  credits,  change  in  cash  surrender  value  of  bank-owned  life  insurance  and  incentive  stock 
option expenses.

54 

We have invested $85.0 million in bank-owned life insurance for certain named officers of the Bank.  The periodic increases 
in  cash  surrender  value  of  those  policies  are  tax  exempt  and  therefore  contribute  to  a  larger  permanent  difference  between 
book income and taxable income.

We  own  real  estate  investment  trusts  for  the  purpose  of  holding  and  managing  participations  in  residential  mortgages  and 
commercial real estate loans originated by the Bank.  The trusts are majority-owned subsidiaries of a trust holding company, 
which  in turn  is  a  wholly-owned  subsidiary  of  the  Bank.    The  trusts  earn  interest  income  on  the  loans  they  hold  and  incur 
operating  expenses  related  to  their  activities.    They  pay  their  net  earnings,  in  the  form  of  dividends,  to  the  Bank,  which 
receives a deduction for state income taxes.

Financial Condition

Assets

Total assets at December 31, 2014, were $4.1 billion, an increase of $0.6 billion, or 17.1% over total assets of $3.5 billion at 
December 31, 2013.  Average assets for the year ended December 31, 2014 were $3.8 billion, an increase of $0.7 billion, or 
22.6%, over average assets of $3.1 billion for the year ended December 31, 2013. Loan growth was the primary reason for the 
increase.  Year-end 2014 loans were $3.4 billion, up $0.5 billion, or 17.2%, over year-end 2013 total loans of $2.9 billion.

Total assets at December 31, 2013, were $3.5 billion, an increase of $0.6 billion, or 20.7% over total assets of $2.9 billion at 
December 31, 2012.  Average assets for the year ended December 31, 2013 were $3.1 billion, an increase of $0.5 billion, or 
19.2%, over average assets of $2.6 billion for the year ended December 31, 2012. Loan growth was the primary reason for the 
increase.  Year-end 2013 loans were $2.9 billion, up $0.5 billion, or 20.8%, over year-end 2012 total loans of $2.4 billion.

Earning  assets  include  loans,  securities,  short-term  investments and  bank-owned  life  insurance  contracts. We  maintain  a 
higher level of earning assets in our business model than do our peers because we allocate fewer of our resources to facilities, 
ATMs,  cash  and  due-from-bank  accounts  used  for  transaction  processing.    Earning  assets  at  December 31,  2014 were  $4.0
billion,  or  97.6% of  total  assets  of  $4.1  billion.    Earning  assets  at  December 31,  2013 were  $3.4 billion,  or  97.1% of  total 
assets of $3.5 billion. We believe this ratio is expected to generally continue at these levels, although it may be affected by 
economic factors beyond our control.

Investment Portfolio 

We view the investment portfolio as a source of income and liquidity.  Our investment strategy is to accept a lower immediate 
yield in the investment portfolio by targeting shorter term investments.  Our investment policy provides that no more than 60% 
of  our  total  investment  portfolio  should  be  composed  of  municipal  securities.    At  December  31,  2014,  mortgage-backed 
securities  represented  36% of  the  investment  portfolio,  state  and  municipal  securities  represented  43%  of  the  investment 
portfolio, U.S. Treasury and government agencies represented 16% of the investment portfolio, and corporate debt represented 
5% of the investment portfolio.

All of our investments in mortgage-backed securities are pass-through mortgage-backed securities.  We do not currently, and 
did not have at December 31, 2014, any structured investment vehicles or any private-label mortgage-backed securities. The 
amortized  cost  of  securities  in  our  portfolio  totaled  $320.8 million  at  December 31,  2014,  compared  to  $292.0 million  at 
December 31, 2013. All such securities held are traded in liquid markets.  The following table presents the amortized cost of 
securities available for sale and held to maturity by type at December 31, 2014, 2013 and 2012.

Securities Available for Sale

U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total
Securities Held to Maturity

Mortgage-backed securities
State and municipal securities

Total

2014

December 31,
2013
(In Thousands)

2012

50,363
92,439
132,780
15,821
291,403

23,804
5,551
29,355

$

$

$

$

31,641
85,272
127,083
15,738
259,734

26,730
5,544
32,274

$

$

$

$

27,360
69,298
112,319
13,677
222,654

20,429
5,538
25,967

$

$

$

$

55 

The  following  table  presents the  amortized  cost  of  our  securities  as  of  December 31,  2014  by  their  stated  maturities  (this 
maturity schedule excludes security prepayment and call features), as well as the taxable equivalent yields for each maturity 
range.

At December 31, 2014:
Securities Available for Sale:

U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total

Tax-equivalent Yield

U.S. Treasury and government agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Weighted average yield

Securities Held to Maturity:

Mortgage-backed securities
State and municipal securities

Total

Tax-equivalent Yield

Mortgage-backed securities
State and municipal securities

Weighted average yield

Maturity of Debt Securities - Amortized Cost

Less Than One 
Year

One Year through 
Five Years

Six Years 
through Ten 
Years
(In Thousands)

More Than Ten 
Years

Total

$

$

$

$

$

$

$

$

8,748
194
7,206
990
17,138

1.87 %
5.39
5.36
1.75
3.37 %

-
-
-

- %
-
- %

$

$

$

$

26,561
89,919
86,185
8,845
211,510

2.16 %
2.76
3.48
1.26
2.92 %

6,560
-
6,560

3.85 %
-
3.85 %

15,054
2,326
39,039
5,986
62,405

2.20 %
3.98
4.10
1.16
3.36 %

17,244
298
17,542

$

$

$

$

-
-
350
-
350

- %
-
6.50
-
6.50 %

-
5,253
5,253

$

$

$

$

2.38 %
7.00
2.46 %

- %

6.23
6.23 %

50,363
92,439
132,780
15,821
291,403

2.12 %
2.80
3.77
1.25
3.04 %

23,804
5,551
29,355

2.79 %
6.27
3.44 %

(1) Yields are presented on a fully-taxable equivalent basis using a tax rate of 35%.

At December 31, 2014, we had $0.9 million in federal funds sold, compared with $8.6 million at December 31, 2013. At the 
end of each of the two years, we shifted balances held at correspondent banks to our reserve account at the Federal Reserve 
Bank of Atlanta to gain favorable capital treatment.  At year-end 2014, there were no holdings of securities of any issuer, other 
than US government and its agencies, in an amount greater than 10% of stockholders’ equity.

The objective of our investment policy is to invest funds not otherwise needed to meet our loan demand to earn the maximum 
return,  yet still  maintain sufficient liquidity to  meet fluctuations in our loan demand and deposit structure.  In doing so, we 
balance  the  market  and  credit  risks against  the  potential  investment  return,  make  investments  compatible  with  the  pledge 
requirements of any deposits of public funds, maintain compliance with regulatory investment requirements, and assist certain 
public  entities  with  their  financial  needs.  The  investment  committee  has  full  authority  over  the  investment  portfolio  and 
makes decisions on purchases and sales of securities.  The entire portfolio, along  with all investment transactions occurring 
since  the  previous  board  of  directors meeting,  is  reviewed  by  the  board  at  each monthly  meeting.  The  investment  policy 
allows  portfolio  holdings  to  include  short-term  securities  purchased  to  provide  us  with  needed  liquidity  and  longer  term 
securities purchased to generate level income for us over periods of interest rate fluctuations.

Loan Portfolio

We had total loans of approximately $3.4 billion at December 31, 2014.  The following table shows the percentage of our total 
loan portfolio assigned to each of our markets.  A large majority of our loan customers are located within our market MSAs, 
and so is the collateral for their loans.  With our loan portfolio concentrated in a limited number of markets, there is a risk that 
our borrowers’ ability to repay their loans from us could be affected by changes in local and regional economic conditions.

56 

Birmingham, AL 
Huntsville, AL 
Dothan, AL 
Montgomery, AL 
Mobile, AL 
  Total Alabama Markets
Pensacola, FL 
Nashville, TN 

Percentage of 
Total Loans 
Assigned to 
Market

50 %  
13 %  
12 %  
9 %  
5 %  
89 %  
7 %  
4 %  

The following table details our loans at December 31, 2014, 2013, 2012, 2011 and 2010:

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage

Consumer

Total Loans

Less: Allowance for loan losses

Net Loans

$

2014

2013

2012
(Dollars in Thousands)

2011

2010

$

1,495,092
208,769

$

1,278,649
151,868

$

1,030,990
158,361

$

799,464
151,218

$

536,620
172,055

793,917
333,455
471,363
1,598,735
57,262
3,359,858
(35,629)
3,324,229

$

710,372
278,621
391,396
1,380,389
47,962
2,858,868
(30,663)
2,828,205

$

568,041
235,909
323,599
1,127,549
46,282
2,363,182
(26,258)
2,336,924

$

398,601
205,182
235,251
839,034
41,026
1,830,742
(22,030)
1,808,712

$

270,767
199,236
178,793
648,796
37,347
1,394,818
(18,077)
1,376,741

The following table details the percentage composition of our loan portfolio by type at December 31, 2014, 2013, 2012, 2011 
and 2010:

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage

Consumer

Total Loans

2014

2013

2012

2011

2010

44.50 %
6.21

23.63
9.92
14.03
47.58
1.71
100.00 %

44.73 %
5.31

24.85
9.74
13.69
48.28
1.68
100.00 %

43.63 %
6.70

24.04
9.98
13.69
47.71
1.96
100.00 %

43.67 %
8.26

21.77
11.21
12.85
45.83
2.24
100.00 %

38.47 %
12.34

19.41
14.28
12.82
46.51
2.68
100.00 %

The following table details maturities and sensitivity to interest rate changes for our loan portfolio at December 31, 2014:

57 

 
Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total Real estate - mortgage

Consumer

Total Loans

Less: Allowance for loan losses

Net Loans

Interest rate sensitivity:
Fixed interest rates
Floating or adjustable rates

Total

$

$

$

$

Due in 1
year or less

Due in 1 to 5
years

Due after 5
years

Total

841,062 $
108,522

63,909
53,884
72,478
190,271
36,617
1,176,472 $

(in Thousands)

547,138 $
81,804

106,892 $
18,443

1,495,092
208,769

466,264
236,999
318,807
1,022,070
17,798
1,668,810 $

263,744
42,572
80,078
386,394
2,847
514,576 $

$

793,917
333,455
471,363
1,598,735
57,262
3,359,858

(35,629)
3,324,229

192,158 $
984,314
1,176,472 $

1,086,793 $
582,017
1,668,810 $

268,731 $
245,845
514,576 $

1,547,682
1,812,176
3,359,858

Asset Quality

The following table presents a summary of changes in the allowance for loan losses over the past five fiscal years.  Our net 
charge-offs as a percentage of average loans for 2014 was 0.17%, compared to 0.33% for 2013.

58 

Analysis of the Allowance for Loan Losses

2014

2013

2012
(Dollars in Thousands)

2011

2010

$ 30,663

$ 26,258

$ 22,030

$ 18,077

$ 14,737

Allowance for loan losses:

Beginning of year
Charge-offs:

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner occupied commercial
1-4 family mortgage
Other mortgage

Total real estate mortgage
Consumer
Total charge-offs

Recoveries:

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner occupied commercial
1-4 family mortgage
Other mortgage

Total real estate mortgage
Consumer
Total recoveries

(2,311)
(1,267)

(36)
(1,529)
(400)
(1,965)
(228)
(5,771)

48
322

-
65
9
74
34
478

(1,932)
(4,829)

(1,100)
(941)
-
(2,041)
(210)
(9,012)

66
296

32
4
-
36
11
409

(1,106)
(3,088)

(250)
(311)
(99)
(660)
(901)
(5,755)

125
58

-
692
-
692
8
883

(1,096)
(2,594)

-
(1,096)
-
(1,096)
(867)
(5,653)

361
180

12
-
-
12
81
634

(1,667)
(3,488)

(548)
(1,227)
-
(1,775)
(278)
(7,208)

97
53

12
20
-
32
16
198

Net charge-offs

(5,293)

(8,603)

(4,872)

(5,019)

(7,010)

Provision for loan losses charged to expense

10,259

13,008

9,100

8,972

10,350

Allowance for loan losses at end of period

$ 35,629

$ 30,663

$ 26,258

$ 22,030

$ 18,077

As a percent of year to date average loans:

Net charge-offs
Provision for loan losses

Allowance for loan losses as a percentage of:

0.17 %
0.34 %

0.33 %
0.50 %

0.24 %
0.45 %

0.32 %
0.57 %

0.55 %
0.81 %

Year-end loans
Nonperforming assets

1.06 %
210.95 %

1.07 %
135.70 %

1.11 %
130.77 %

1.20 %
84.48 %

1.30 %
84.82 %

The allowance for loan losses is established and maintained at levels needed to absorb anticipated credit losses from identified 
and otherwise inherent risks in the loan portfolio as of the balance sheet date.  In assessing the adequacy of the allowance for 
loan  losses,  management  considers  its  evaluation  of  the  loan  portfolio,  past  due  loan  experience,  collateral  values,  current 
economic conditions and other factors considered necessary to maintain the allowance at an adequate level. Our management 
feels that the allowance was adequate at December 31, 2014.

The  following  table  presents  the  allocation  of  the  allowance  for  loan  losses  for  each  respective  loan  category  with  the 
corresponding percent of loans in each category to total loans.

59 

2014

For the Years Ended December 31,
2012

2011

2013

2010

Percentage
of loans in
each
category to
total loans Amount

Percentage
of loans in
each
category to
total loans Amount

Percentage
of loans in
each
category to
total loans Amount

Percentage
of loans in
each
category to
total loans Amount

Percentage
of loans in
each
category to
total loans

Amount

(Dollars in Thousands)

Commercial, 
financial and

agricultural $

16,079

44.50 % $

13,576

44.73 % $

11,061

43.63 % $

8,856

43.67 % $

6,585

38.47 %

Real estate -
construction
Real estate -
mortgage

6,395

6.21

6,078

5.31

6,907

6.70

6,921

8.26

6,710

12.34

12,112

47.58

10,065

48.28

7,964

47.71

5,609

45.83

3,947

46.51

Consumer

1,043

1.71

944

1.68

326

1.96

644

2.24

835

2.68

Total

$

35,629

100.00 % $

30,663

100.00 % $

26,258

100.00 % $

22,030

100.00 % $

18,077

100.00 %

We target small and medium-sized businesses as loan customers.  Because of their size, these borrowers may be less able to 
withstand competitive or economic pressures than larger borrowers in periods of economic weakness. If loan losses occur at a
level  where  the  loan  loss  reserve  is  not  sufficient  to  cover  actual  loan  losses,  our earnings  will  decrease.  We use  an 
independent consulting firm to review our loans annually for quality in addition to the reviews that may be conducted by bank 
regulatory agencies as part of their usual examination process.

As of December 31, 2014, we had impaired loans of $26.7 million inclusive of nonaccrual loans, a decrease of $5.3 million 
from $32.0 million as of December 31, 2013.  We allocated $5.1 million of our allowance for loan losses at December 31, 
2014 to these impaired loans compared to $6.3 million at December 31, 2013. We had previous write-downs against impaired 
loans of $0.5 million at December 31, 2014, compared to $1.4 million at December 31, 2013. The average balance for 2014 of 
loans  impaired  was  $26.7  million.    Interest  income  foregone  throughout  the  year  on  impaired  loans  was  $750,000 and  we 
recognized $255,000 of interest income on these impaired loans for the year ended December 31, 2014, compared to interest 
income  foregone  throughout  2013  of  $972,000  and  $433,000  of  interest  income  recognized  on  impaired  loans  for  the  year 
ended December 31, 2013.  A loan is considered impaired, based on current information and events, if it is probable that we 
will be unable to collect the scheduled payments of principal or interest when due according to the contractual terms of the 
original  loan agreement.  Impairment does not always indicate credit loss, but provides  an indication of collateral exposure 
based on prevailing market conditions and third-party valuations.  Impaired loans are measured by either the present value of 
expected future cash flows discounted at the loan’s effective interest rate, the loan’s obtainable market price, or the fair value 
of  the  collateral  if  the  loan  is  collateral-dependent.  The  amount  of  any  initial  impairment  and  subsequent  changes  in 
impairment are included in the allowance for loan losses.  Interest on accruing impaired loans is recognized as long as such 
loans  do  not  meet  the  criteria  for  nonaccrual  status.    Our  credit  administration  group  performs  verification  and  testing  to 
ensure appropriate identification of impaired loans and that proper reserves are allocated to these loans.  

Of the $26.7 million of impaired loans reported as of December 31, 2014, $10.3 million were commercial and industrial loans, 
$10.0 million were real estate mortgage loans, $5.7 million were real estate construction loans and $0.7 million were consumer 
loans.  Of the $5.7 million of impaired real estate construction loans, $4.2 million (a total of seven loans with three builders) 
were residential construction loans.

The  Bank  has  procedures  and  processes  in  place  intended  to  ensure  that  losses  do  not  exceed  the  potential  amounts 
documented in the Bank’s impairment analyses and reduce potential losses in the remaining performing loans within our real 
estate construction portfolio. These include the following:

(cid:2) We closely monitor the past due and overdraft reports on a weekly basis to identify deterioration as early as possible 

and the placement of identified loans on the watch list.

(cid:2) We perform extensive monthly credit review for all watch list/classified loans, including formulation of aggressive 
workout or action plans.  When a workout is not achievable, we move to collection/foreclosure proceedings to obtain 
control of the underlying collateral as rapidly as possible to minimize the deterioration of collateral and/or the loss of 
its value.

60 

(cid:2) We require updated financial information, global inventory aging and interest carry analysis for existing builders to 

help identify potential future loan payment problems.

(cid:2) We generally limit loans for new construction to established builders and developers that have an established record 

of turning their inventories, and we restrict our funding of undeveloped lots and land.

Nonperforming Assets

The table below summarizes our nonperforming assets at December 31, 2014, 2013, 2012, 2011 and 2010:

2014

2013

2012

2011

2010

Number

Number

Number

Number

Number

Balance

of Loans

Balance

of Loans

Balance

of Loans

Balance

of Loans

Balance

of Loans

(Dollars in Thousands)

Nonaccrual loans:

Commercial, financial

and agricultural

$

172

4 $

1,714

9 $

276

2 $

1,179

7 $

2,164

Real estate -

construction

Real estate - mortgage:

Owner-occupied

commercial

1-4 family mortgage

Other mortgage

Total real estate -

mortgage

Consumer

Total nonaccrual loans

$

90+ days past due
and accruing:
Commercial, financial

5,049

11

3,749

14

6,460

19

10,063

21

10,722

683

1,596

959

3,238

666

9,125

2

3

1

6

4

25 $

1,435

1,878

243

3,556

602

9,621

3

3

1

7

4

2,786

453

240

3,479

135

3

2

1

6

2

792

670

693

2,155

375

2

4

1

7

1

635

202

-

837

624

34 $

10,350

29 $

13,772

36 $

14,347

and agricultural

$

925

1 $

Real estate -

construction

Real estate - mortgage:

Owner-occupied
commercial

1-4 family mortgage

Other mortgage
Total real estate

mortgage
Consumer

Total 90+ days past due 

and accruing

Total nonperforming

loans

Plus: Other real estate 

$

$

-

-

-

-

-
-

-

-

-

-

-
-

-

-

-

19

-

19
96

$

-

-

-

1

-

1
1

-

-

-

-

-

-
8

8

$

-

-

-

-

-

-
4

4 $

-

-

-

-

-

-
-

-

-

-

-

-

-

-
-

-

$

$

-

-

-

-

-

-
-

-

925

1 $

115

2 $

10,050

26 $

9,736

36 $

10,358

33 $

13,772

36 $

14,347

owned and repossessions

6,840

22

12,861

51

9,721

38

12,305

39

6,966

Total nonperforming 

assets

$

16,890

48 $

22,597

87 $

20,079

71 $

26,077

75 $

21,313

Restructured accruing loans:

Commercial, financial

and agricultural

$

6,632

8 $

Real estate -

construction

-

-

962

217

2 $

1,168

2 $

1,369

2 $

2,398

3,213

15

-

-

-

1
61 

8

24

1

1

-

2

1

35

-

-

-

-

-

-
-

-

35

39

74

9

-

-
-
-

-
-

9

83

Real estate - mortgage:

Owner-occupied
commercial

1-4 family mortgage
Other mortgage
Total real estate -

mortgage
Consumer

Total restructured 
accruing loans

Total nonperforming

assets and restructured

-
-
1,663

1,663
-

-
-
2

2
-

-
8,225
285

8,510
-

-
2
1

3
-

3,121
1,709
302

5,132
-

3
5
1

9
-

2,785
-
331

3,116
-

3
-
1

4
-

-
-
-

-
-

$

8,295

10 $

9,689

6 $

9,513

26 $

4,485

6 $

2,398

accruing loans

$

25,185

58 $

32,286

93 $

29,592

97 $

30,562

81 $

23,711

Gross interest income

foregone on nonaccrual
loans througout year

Interest income

recognized on nonaccrual
loans througout year

$

$

Ratios:
Nonperforming loans

to total loans

Nonperforming assets to
total loans plus other
real estate owned

Nonperforming loans plus 
restructured accruing 
loans to total loans 

plus other real estate
owned and repossessions

255

750

$

$

972

433

$

$

850

155

$

$

1,371

263

$

$

510

418

0.30 %

0.34 %

0.44 %

0.75 %

1.03 %

0.50 %

0.79 %

0.85 %

1.41 %

1.52 %

0.75 %

1.12 %

1.25 %

1.66 %

1.69 %

The balance of nonperforming assets can  fluctuate due to changes in economic conditions. We have established a policy to 
discontinue accruing interest on a loan (i.e., place the loan on nonaccrual status) after it has become 90 days delinquent as to 
payment  of  principal  or  interest,  unless  the  loan  is  considered  to  be  well-collateralized  and  is  actively  in  the  process  of 
collection. In addition, a loan will be placed on nonaccrual status before it becomes 90 days delinquent unless management 
believes that the collection of interest is expected. Interest previously accrued but uncollected on such loans is reversed and 
charged against current income when the receivable is determined to be uncollectible. Interest income on nonaccrual loans is 
recognized  only  as  received.  If  we  believe  that  a  loan  will  not  be  collected  in  full,  we  will  increase  the  allowance  for  loan 
losses to reflect management’s estimate of any potential exposure or loss. Generally, payments received on nonaccrual loans 
are applied directly to principal.  There are not any loans, outside of those included in the table above, that cause management 
to have serious doubts as to the ability of borrowers to comply with present repayment terms.

Deposits

We rely on increasing our deposit base to fund loan and other asset growth.  Each of our markets is highly competitive. We 
compete for local deposits by offering attractive products with competitive rates. We expect to have a higher average cost of 
funds for local deposits than competitor banks due to our lack of an extensive branch network. Our management’s strategy is 
to offset the higher cost of funding with a lower level of operating expense and firm pricing discipline for loan products. We 
have promoted electronic banking services by providing them without charge and by offering in-bank customer training.  The 
following  table  presents  the  average  balance  and  average  rate  paid  on  each  of  the  following  deposit  categories  at  the  Bank 
level for years ended December 31, 2014, 2013 and 2012:

62 

Average Deposits
Average for Years Ended December 31,

2014

2013

2012

Types of Deposits:
Non-interest-bearing demand

deposits

Interest-bearing demand deposits
Money market accounts
Savings accounts
Time deposits
Time deposits, over $250,000

Total deposits

Average 
Balance

Average Rate 
Paid

Average Rate 
Average 
Balance
Paid
(Dollars in Thousands)

Average 
Balance

Average Rate 
Paid

$

$

723,338
489,210
1,523,120
26,480
209,361
191,821
3,163,330

- %
0.26 %
0.44 %
0.28 %
1.04 %
1.09 %

$

$

576,072
433,931
1,244,957
21,793
214,888
190,039
2,681,680

- %
0.28 %
0.47 %
0.28 %
1.15 %
1.20 %

$

$

474,284
351,975
1,042,870
17,081
219,186
179,366
2,284,762

- %
0.31 %
0.56 %
0.28 %
1.32 %
1.35 %

The following table presents the maturities of our certificates of deposit as of December 31, 2014 and 2013.

At December 31, 2014
Maturity
Three months or less
Over three through six months
Over six months through one year
Over one year

Total

At December 31, 2013
Maturity
Three months or less
Over three through six months
Over six months through one year
Over one year

Total

Over $250,000
(In Thousands)
26,003
23,492
44,757
99,925
194,177

Over $250,000
(In Thousands)
35,314
39,597
43,281
77,973
196,165

$

$

$

$

$

$

$

$

Less than or equal to 
$250,000

Total

$

38,675
31,565
54,344
80,830
205,414 $

Less than or equal to 
$250,000

Total

$

36,357
36,182
69,757
76,159
218,455 $

64,678
55,057
99,101
180,755
399,591

71,671
75,779
113,038
154,132
414,620

Total average deposits  for the year ended December 31, 2014 were $3.2 billion, an increase of $0.5 billion, or 18.5%, over 
total average deposits of $2.7 billion for the year ended December 31, 2013. Average noninterest-bearing deposits increased 
by $0.1 billion, or 16.7%, from $0.6 billion for the year ended December 31, 2013 to $0.7 billion for the year ended December 
31, 2014.

Total average deposits for the year ended December 31, 2013 were $2.7 billion, an increase of $0.4 billion, or 17.4%, over 
total average deposits of $2.3 billion for the year ended December 31, 2012. Average noninterest-bearing deposits increased 
by $0.1 billion, or 20.0%, from $0.5 billion for the year ended December 31, 2012 to $0.6 billion for the year ended December
31, 2013.

We have never had brokered deposits.

Borrowed Funds

We had available approximately $160 million in unused federal funds lines of credit with regional banks as of December 31, 
2014 and 2013.  These lines are subject to certain restrictions and collateral requirements.

We had average federal funds purchased from correspondent banks of $202.6 million, $167.1 million and $88.7 million for 
2014, 2013 and 2012, respectively.  We paid average interest rates on these funds of 0.28%, 0.28% and 0.25% for the same 
three years, respectively.

63 

Stockholders’ Equity

Stockholders’ equity increased $110.0 million during 2014, to $407.2 million at December 31, 2014 from $297.2 million at 
December  31, 2013. The  increase  in  stockholders’  equity  resulted  from  net  proceeds  of  our  initial  public  stock  offering  in 
May 2014 in the amount of approximately $52.1 million,  net income of $51.9 million during the  year ended December 31, 
2014, and $6.3 million of contributed equity upon the exercise of stock options and warrants during 2014.  These increases 
were  partially  offset  by  the  payment  of  dividends  on  common  and  preferred  stock  of  approximately  $5.3  million  in  the 
aggregate.

Off-Balance Sheet Arrangements

In  the  normal  course  of  business,  we  are a  party  to  financial  credit  arrangements with  off-balance  sheet  risk  to meet  the 
financing needs of our customers. These financial credit arrangements include commitments to extend credit beyond current 
fundings, credit card arrangements, standby letters of credit and financial guarantees. Those credit arrangements involve, to 
varying  degrees,  elements  of  credit  risk  in  excess  of  the  amount  recognized  in  the  balance  sheet. The  contract  or  notional 
amounts of those instruments reflect the extent of involvement we have in those particular financial credit arrangements. All 
such credit arrangements bear interest at variable rates and we have no such credit arrangements which bear interest at fixed
rates.  

Our exposure to credit loss in the event of non-performance by the other party to the financial instrument for commitments to 
extend credit, credit card arrangements and standby letters  of credit is represented by the contractual or notional amount of 
those  instruments. We use  the  same  credit  policies  in  making  commitments  and  conditional  obligations  as  we  do for  on-
balance sheet instruments.

The following table sets forth our credit arrangements and financial instruments whose contract amounts represent credit risk
as of December 31, 2014, 2013 and 2012:

2014

2013

2012

Commitments to extend credit
Credit card arrangements
Standby letters of credit and
financial guarantees

Total

$ 1,156,682
45,155

33,280
$ 1,235,117

$

$

(In Thousands)
1,052,902
38,122

40,371
1,131,395

$

$

824,047
25,699

36,374
886,120

Commitments to extend credit beyond current fundings are agreements to lend to a customer as long as there is no violation of 
any  condition  established  in  the  contract. Such  commitments  generally  have  fixed  expiration  dates  or  other  termination 
clauses and may require payment of a fee. Since many of the commitments are expected to expire without being drawn upon, 
the  total  commitment  amounts  do  not  necessarily  represent  future  cash  requirements. We  evaluate  each  customer’s 
creditworthiness  on  a  case-by-case  basis. The  amount  of  collateral  obtained  if  deemed  necessary  by  us  upon  extension  of 
credit is based on our management’s credit evaluation. Collateral held varies but may include accounts receivable, inventory,
property, plant and equipment, and income-producing commercial properties.

Standby  letters  of  credit  are  conditional  commitments  issued  by  us  to  guarantee  the  performance  of  a  customer  to  a  third 
party. Those  guarantees  are  primarily  issued  to  support  public  and  private  borrowing  arrangements,  including  commercial 
paper, bond financing, and similar transactions. All letters of credit are due within one year or less of the original commitment 
date. The credit risk involved in issuing letters of credit is essentially the same as that involved in extending loan facilities to 
customers.

Derivatives

The  Bank  has  entered  into  agreements  with  secondary  market  investors  to  deliver  loans  on  a  “best  efforts  delivery”  basis. 
When a rate is committed to a borrower, it is based on the best price that day and locked with our investor for our customer for 
a 30-day period. In the event the loan is not delivered to the investor, the Bank has no risk or exposure with the investor. The 
interest rate lock commitments related to loans that are originated for later sale are classified as derivatives. The fair values of 
our agreements with investors and rate lock commitments to customers as of December 31, 2014 and 2013 were not material. 

64 

Asset and Liability Management

The  matching  of  assets  and  liabilities  may  be  analyzed  by  examining  the  extent  to  which  such  assets  and  liabilities  are 
“interest  rate  sensitive”  and  by  monitoring  an  institution’s  interest  rate  sensitivity  “gap.”    An  asset  or  liability  is  said  to  be 
interest  rate  sensitive  within  a  specific  time  period  if  it  will  mature  or  reprice  within  that  time  period.    The  interest  rate 
sensitivity gap is defined as the difference between the dollar amount of rate-sensitive assets repricing during a period and the 
volume of rate-sensitive liabilities repricing during the same period.  A gap is considered positive when the amount of interest 
rate-sensitive assets exceeds the amount of interest rate-sensitive liabilities.  A gap is considered negative when the amount of 
interest rate-sensitive liabilities exceeds the amount of interest rate-sensitive assets.  During a period of rising interest rates, a 
negative gap would tend to adversely affect net interest income while a positive gap would tend to result in an increase in net 
interest  income.    During  a  period  of  falling  interest  rates,  a  negative  gap  would  tend  to  result  in  an  increase  in  net  interest 
income while a positive gap would tend to adversely affect net interest income.

Our  asset  liability  and  investment  committee  is  charged  with  monitoring  our  liquidity  and  funds  position.    The  committee 
regularly reviews the rate sensitivity position on a three-month, six-month and one-year time horizon; loans-to-deposits ratios; 
and average maturities for certain categories of liabilities.  The asset liability committee uses a model to analyze the maturities 
of rate-sensitive assets and liabilities.  The model measures the “gap” which is defined as the difference between the dollar 
amount of rate-sensitive assets repricing during a period and the volume of rate-sensitive liabilities repricing during the same 
period.  Gap is also expressed as the ratio of rate-sensitive assets divided by rate-sensitive liabilities.  If the ratio is greater than 
“one,”  then  the  dollar  value  of  assets  exceeds  the  dollar  value  of  liabilities  and  the  balance  sheet  is  “asset  sensitive.”  
Conversely, if the value of liabilities exceeds the dollar value of assets, then the ratio is less than one and the balance sheet is 
“liability sensitive.”  Our internal policy requires our management to maintain the gap such that net interest margins will not 
change  more  than  10%  if  interest  rates  change  by  100  basis  points  or  more  than  15%  if  interest  rates  change  by  200  basis 
points.  As of December 31, 2014, our gap was within such ranges.  See “—Quantitative and Qualitative Analysis of Market 
Risk” below in Item 7A for additional information.

Liquidity and Capital Adequacy

Liquidity

Liquidity is defined as our ability to generate sufficient cash to fund current loan demand, deposit withdrawals, or other cash 
demands and disbursement needs, and otherwise to operate on an ongoing basis.

Liquidity  is  managed  at  two  levels.  The  first  is  the  liquidity  of  the  Company.  The  second  is  the  liquidity  of  the  Bank.  The 
management  of  liquidity  at  both  levels  is  critical,  because  the  Company  and  the  Bank  have  different  funding  needs  and 
sources, and each are subject to regulatory  guidelines and  requirements.   We are subject to general  FDIC guidelines  which 
require  a  minimum  level  of  liquidity.    Management  believes  our  liquidity  ratios  meet  or  exceed  these  guidelines.    Our 
management  is  not  currently  aware  of  any  trends  or  demands  that  are  reasonably  likely  to  result  in  liquidity  increasing  or 
decreasing in any material manner.

The retention of existing deposits and attraction of new deposit sources through new and existing customers is critical to our 
liquidity  position.    In  the  event  of  compression  in  liquidity  due  to  a  run-off  in  deposits,  we  have  a  liquidity  policy  and 
procedure that provides for certain actions under varying liquidity conditions.  These actions include borrowing from existing 
correspondent banks, selling or participating loans and the curtailment of loan commitments and funding.  At December 31, 
2014,  our  liquid  assets,  represented  by  cash  and  due  from  banks,  federal  funds  sold  and  unpledged  available-for-sale 
securities, totaled $402.5 million.  Additionally, at such date we had available to us approximately $160.0 million in unused 
federal funds lines of credit with regional banks, subject to certain restrictions and collateral requirements, to meet short term 
funding  needs.    We  believe  these  sources  of  funding  are  adequate  to  meet  immediate  anticipated  funding  needs. Our 
management meets on a weekly basis to review sources and uses of funding to determine the appropriate strategy to ensure an 
appropriate level of liquidity, and we have increased our focus on the generation of core deposit funding to supplement our 
liquidity  position.    At  the  current  time,  our  long-term  liquidity  needs  primarily  relate  to  funds  required  to  support  loan 
originations and commitments and deposit withdrawals.

Our regular sources of funding are from the growth of our deposit base, repayment of principal and interest on loans, the sale
of loans and the renewal of time deposits.  We also my continue periodic offerings of debt and equity securities.

The following table reflects the contractual maturities of our term liabilities as of December 31, 2014.  The amounts shown do
not reflect any early withdrawal or prepayment assumptions.

65 

Contractual Obligations (1)

Deposits without a stated maturity
Certificates of deposit (2)
Federal funds purchased
Other borrowings
Operating lease commitments
Total

Total

1 year or less

Payments due by Period
Over 1 - 3
years

(In Thousands)

Over 3 - 5
years

Over 5 years

$

$

2,998,569
399,591
264,315
19,973
14,268
3,696,716

$

$

-
218,837
264,315
-
2,500
485,652

$

$

-
129,133
-
-
4,688
133,821

$

$

-
47,434
-
-
3,456
50,890

$

$

-
4,187
-
19,973
3,624
27,784

(1)  Excludes interest
(2)  Certificates of deposit give customers the right to early withdrawal.  Early withdrawals may be subject to penalties.
The penalty amount depends on the remaining time to maturity at the time of early withdrawal.

Capital Adequacy

As of December 31, 2014, our most recent notification from the FDIC categorized us as well-capitalized under the regulatory 
framework  for prompt corrective action.  To remain categorized as  well-capitalized,  we  must  maintain  minimum  total risk-
based, Tier  1  risk-based,  and  Tier 1  leverage  ratios  as  disclosed  in  the  table  below.    Our  management  believes  that  we  are 
well-capitalized under the prompt corrective action provisions as of December 31, 2014.  In addition, the Alabama Banking 
Department has required that the Bank maintain a leverage ratio of 8.00%.  

The following table sets forth (i) the capital ratios of the Company required by the FDIC to maintain “well-capitalized” status 
and (ii) our actual ratios of capital to total regulatory or risk-weighted assets, as of December 31, 2014.

Total risk-based capital 
Tier 1 capital 
Leverage ratio 

Well-
Capitalized

10.00 %

6.00 %

5.00 %

Actual at 
December 31, 
2014
13.38 %  
11.75 %  
9.91 %  

For a description of capital ratios see Note 15 to “Notes to Consolidated Financial Statements”.

Impact of Inflation

Our  consolidated  financial  statements  and  related  data  presented  herein  have  been  prepared  in  accordance  with  generally 
accepted  accounting  principles  which  require  the  measure  of  financial  position  and  operating  results  in  terms  of  historic 
dollars, without considering changes in the relative purchasing power of money over time due to inflation. 

Inflation generally increases the costs of funds and operating overhead, and to the extent loans and other assets bear variable 
rates,  the  yields  on  such  assets. Unlike  most  industrial  companies,  virtually  all  of  the  assets  and  liabilities  of  a  financial 
institution are monetary in nature. As a result, interest rates generally have a more significant effect on the performance of a 
financial institution than the  effects of  general levels of  inflation. In addition,  inflation  affects  financial institutions’ cost of 
goods and services purchased, the cost of  salaries and benefits, occupancy expense, and similar items. Inflation and related 
increases  in  interest  rates  generally  decrease  the  market  value  of  investments  and  loans  held  and  may  adversely  affect 
liquidity, earnings and stockholders’ equity. Mortgage originations and refinancing tend to slow as interest rates increase, and 
likely will reduce our volume of such activities and the income from the sale of residential mortgage loans in the secondary 
market.

Adoption of Recent Accounting Pronouncements

New accounting standards are discussed in Note 1 to “Notes to Consolidated Financial Statements”.

66 

 
ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Like all financial institutions, we are subject to market risk from changes in interest rates. Interest rate risk is inherent in the 
balance  sheet  due  to  the  mismatch  between  the  maturities  of  rate-sensitive assets  and  rate-sensitive liabilities.  If  rates  are 
rising,  and  the  level  of  rate-sensitive liabilities  exceeds  the  level  of  rate-sensitive assets,  the  net  interest  margin  will  be 
negatively impacted.  Conversely, if rates are falling, and the level of rate-sensitive liabilities is greater than the level of rate-
sensitive assets, the impact on the net interest margin will be favorable. Managing interest rate risk is further complicated by 
the fact that all rates do not change at the same pace; in other words, short term rates may be rising while longer term rates 
remain stable. In addition, different types of rate-sensitive  assets and rate-sensitive liabilities react differently  to changes  in 
rates.

To  manage  interest  rate  risk,  we  must  take  a  position  on  the  expected  future  trend  of  interest  rates.  Rates  may  rise,  fall,  or
remain the same.  Our asset liability committee develops its view of future rate trends and strives to manage rate risk within a 
targeted range by monitoring economic indicators, examining the views of economists and other experts, and understanding 
the  current  status  of  our  balance  sheet.  Our  annual  budget  reflects  the  anticipated  rate  environment  for  the  next  twelve 
months.  The asset liability committee conducts a quarterly analysis of the rate sensitivity position and reports its results to our 
board of directors.

The  asset  liability  committee  employs  multiple  modeling  scenarios to  analyze  the  maturities  of  rate-sensitive assets  and 
liabilities. The model measures the “gap” which is defined as the difference between the dollar amount of rate-sensitive assets 
repricing  during  a  period  and  the  volume  of  rate-sensitive liabilities  repricing  during  the  same  period.  The  gap  is  also 
expressed as the ratio of rate-sensitive assets divided by rate-sensitive liabilities. If the ratio is greater than “one”, the dollar 
value  of  assets  exceeds  the  dollar  value  of  liabilities;  the  balance  sheet  is  “asset  sensitive”. Conversely,  if  the  value  of 
liabilities  exceeds  the  value  of  assets,  the  ratio  is  less  than  one  and  the  balance  sheet  is  “liability  sensitive”. Our  internal 
policy requires management to maintain the gap such that net interest margins will not change more than 10% if interest rates
change 100 basis points or more than 15% if interest rates change 200 basis points.  As of December 31, 2014, our gap was 
within such ranges.

The model measures scheduled maturities in periods of three months, four to twelve months, one to five years and over five 
years. The chart below illustrates our rate-sensitive position at December 31, 2014. Management uses the one year gap as the 
appropriate time period for setting strategy.

Interest-earning assets:
Loans, including mortgages

held for sale

Securities
Federal funds sold
Interest bearing balances

with banks

Total interest-earning assets

Interest-bearing liabilities:
Deposits:

Interest-bearing checking
Money market and savings
Time deposits
Federal funds purchased
Other borrowings
Total interest-bearing liabilities
Interest sensitivity gap

Cumulative sensitivity gap

1-3 Months

Rate Sensitive Gap Analysis
4-12 Months

1-5 Years

Over 5 Years

Total

(Dollars in Thousands)

$

$

$

$

$

1,873,980
23,518
891

246,324
2,144,713

556,863
1,631,246
64,686
264,315
-
2,517,110
(372,397)

(372,397)

$

$

$

$

$

327,521
43,010
-

490
371,021

-
-
154,158
-
-
154,158
216,863

(155,534)

$

$

$

$

$

1,035,258
197,938
-

1,240
1,234,436

-
-
176,569
-
-
176,569
1,057,867

902,333

$

$

$

$

$

129,083
67,120
-

-
196,203

-
-
4,178
-
19,973
24,151
172,052

1,074,385

$

$

$

$

$

3,365,842
331,586
891

248,054
3,946,373

556,863
1,631,246
399,591
264,315
19,973
2,871,988
1,074,385

-

Percent of cumulative sensitivity Gap
to total interest-earning assets

(9.4)%

(3.9)%

22.9 %

27.2 %

67 

The interest rate risk model that defines the gap position also performs a “rate shock” test of the balance sheet. The rate shock 
procedure measures the impact on the economic value of equity (EVE) which is a measure of long term interest rate risk. EVE 
is the difference between the market value of our assets and the liabilities and is our liquidation value.
In this analysis, the 
model calculates the discounted cash flow or market value of each category on the balance sheet.  The percent change in EVE 
is a  measure of the  volatility  of risk.  Regulatory  guidelines specify a  maximum change of 30% for a 200 basis points rate 
change.  Short term rates dropped to historically low levels during 2009 and have remained at those low levels. We could not 
assume further drops in interest rates in our model, and as a result feel the down rate shock scenarios are not meaningful.  At 
December 31, 2014, the 2.87% change for a 200 basis points rate change is well within the regulatory guidance range.

The chart below identifies the EVE impact of an upward shift in rates of 100 and 200 basis points.

Economic Value of Equity Under Rate Shock
At December 31, 2014

0 bps

+100 bps

+200 bps

Economic value of equity

$

407,213

Actual dollar change

Percent change

(Dollars in Thousands)
413,362
$

$

6,149

$

$

1.51 %

418,900

11,687

2.87 %

The  one  year  gap  ratio  of  negative  3.9%  indicates  that  we  would  show  a  decrease  in  net  interest  income  in  a  rising  rate 
environment, and the EVE rate shock shows that the EVE would increase in a rising rate environment. The EVE simulation 
model is a static model which provides information only at a certain point in time. For example, in a rising rate environment, 
the model does not take into account actions which management might take to change the impact of rising rates on us. Given 
that limitation, it is still useful in assessing the impact of an unanticipated movement in interest rates.

The above analysis may not on its own be an entirely accurate indicator of how net interest income or EVE will be affected by 
changes in interest rates. Income associated  with interest earning assets and costs associated  with interest bearing liabilities 
may not be affected uniformly by changes in interest rates. In addition, the magnitude and duration of changes in interest rates 
may  have  a  significant  impact  on  net  interest  income.  Interest  rates  on  certain  types  of  assets  and  liabilities  fluctuate  in 
advance of changes in general market rates, while interest rates on other types may lag behind changes in general market rates. 
Our asset liability committee develops its view of future rate trends by monitoring economic indicators, examining the views 
of economists and other experts, and understanding the current status of our balance sheet and conducts a quarterly analysis of 
the rate sensitivity position. The results of the analysis are reported to our board of directors.

68 

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The financial statements and supplementary data required by Regulations S-X and by Item 302 of Regulation S-K are set forth 
in the pages listed below.

Report of Independent Registered Public Accounting Firm on

Consolidated Financial Statements

Report of Management on Internal Control over Financial Reporting
Report of Independent Registered Public Accounting Firm on

Internal Control over Financial Reporting

Consolidated Balance Sheets at December 31, 2014 and 2013
Consolidated Statements of Income for the Years Ended December 31,

2014, 2013 and 2012

Consolidated Statements of Comprehensive Income for the Years Ended

December 31, 2014, 2013 and 2012

Consolidated Statements of Stockholders' Equity for the Years Ended

December 31, 2014, 2013 and 2012

Consolidated Statements of Cash Flows for the Years Ended

December 31, 2014, 2013 and 2012

Notes to Consolidated Financial Statements

Page

70
71

72
73

74

75

76

77
79

69 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders
ServisFirst Bancshares, Inc.

We  have  audited  the  accompanying  consolidated  balance  sheets  of  ServisFirst  Bancshares,  Inc.  and  subsidiaries  as  of 
December 31, 2014 and 2013, and the related consolidated statements of income, comprehensive income, stockholders’ equity 
and  cash  flows  for  each  of  the  years  in  the  three-year  period  ended  December  31,  2014.  These  consolidated  financial 
statements  are  the  responsibility  of  the  Company’s  management.  Our  responsibility  is  to  express  an  opinion  on  these 
consolidated financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United 
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial 
statements  are  free  of  material  misstatement. An  audit  also  includes  examining,  on  a  test  basis,  evidence  supporting  the 
amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made 
by  management,  as  well  as  evaluating  the  overall  financial  statement  presentation. We  believe  that  our  audits  provide  a 
reasonable basis for our opinion.

In  our  opinion,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  financial 
position of ServisFirst Bancshares, Inc. and subsidiaries as of December 31, 2014 and 2013, and the results of their operations 
and their cash flows for each of the years in the three-year period ended December 31, 2014, in conformity with accounting 
principles generally accepted in the United States of America.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), 
the  Company's  internal  controls  over  financial  reporting  as  of  December  31,  2014, based  on  criteria  established  in  Internal 
Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission, 
and our report dated March 3, 2015, expressed an unqualified opinion thereon. 

/s/ Dixon Hughes Goodman LLP

Atlanta, Georgia

March 3, 2015

70 

REPORT OF MANAGEMENT ON INTERNAL CONTROL OVER FINANCIAL REPORTING 

We,  as  members  of  the  Management  of  ServisFirst  Bancshares,  Inc.  (the  “Company”),  are  responsible  for  establishing  and 
maintaining  effective  internal  control  over  financial  reporting.  The  Company’s  internal  control  system  was  designed  to 
provide  reasonable assurance  to  the  Company’s  management  and  Board  of  Directors  regarding  the  preparation  and  fair 
presentation  of  the  Company’s  financial  statements  for  external  purposes  in  accordance  with  U.S.  generally  accepted 
accounting principles. Internal control over financial reporting includes self-monitoring mechanisms, and actions are taken to 
correct deficiencies as they are identified. 

All  internal  controls  systems,  no  matter  how  well  designed,  have  inherent  limitations  and  may  not  prevent  or  detect 
misstatements  in  the  Company’s  financial  statements,  including  the  possibility  of  circumvention  or  overriding  of  controls. 
Therefore,  even  those  systems  determined  to  be  effective  can  provide  only  reasonable  assurance  with  respect  to  financial 
statement preparation and presentation. Also, projections of any evaluation of effectiveness to future periods are subject to the 
risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies
or procedures may deteriorate. 

The  Company’s  management  assessed  the  effectiveness  of  its  internal  control  over  financial  reporting  as  of  December 31, 
2014. In making this assessment, we used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway 
Commission  (COSO)  in  its  Internal  Control—Integrated  Framework  (2013).
Based  on  this  assessment,  management 
determined that the Company maintained effective internal control over financial reporting as of December 31, 2014, based on 
these criteria.

The  Company’s  independent  registered  public  accounting  firm  has  issued  an  audit  report  on  the  effectiveness  of  the 
Company’s internal control over financial reporting. This report appears on the following page. 

by

by

SERVISFIRST BANCSHARES, INC.

/s/THOMAS A. BROUGHTON, III        
THOMAS A. BROUGHTON, III
President and Chief Executive Officer

/s/WILLIAM M. FOSHEE
WILLIAM M. FOSHEE
Chief Financial Officer

71 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders
ServisFirst Bancshares, Inc.

We have audited internal control over financial reporting of ServisFirst Bancshares, Inc. and subsidiaries (the “Company”) as 
of  December  31,  2014,  based  on  criteria  established  in Internal  Control—Integrated  Framework  (2013)  issued  by  the 
Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission.  The  Company’s  management  is  responsible  for 
maintaining  effective  internal  control  over financial  reporting  and  for  its  assessment  of  the  effectiveness  of  internal  control 
over financial reporting, included in the accompanying Report of Management on Internal Control over Financial Reporting.  
Our responsibility is to express an opinion on the Company's internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).  
Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  effective  internal 
control  over  financial  reporting  was  maintained  in  all  material  respects.    Our  audit  included  obtaining  an  understanding  of 
internal  control  over  financial  reporting,  assessing  the  risk  that  a  material  weakness  exists,  and  testing  and  evaluating  the 
design  and  operating  effectiveness  of  internal  control  based  on  the  assessed  risk.    Our  audit  also  included  performing  such 
other procedures as we considered necessary in the circumstances.  We believe that our audit provides a reasonable basis for 
our opinion.

A  company's  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance  regarding  the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles.  A company's internal control over financial reporting includes those policies and procedures
that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect the  transactions  and 
dispositions  of  the  assets  of  the  company;  (2)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to 
permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and 
expenditures  of  the  company  are  being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the 
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the company's assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting  may  not  prevent or detect misstatements.  Also,
projections of any evaluation of effectiveness to  future periods are subject to the risk that controls  may become inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In  our  opinion,  the  Company  maintained,  in  all  material  respects,  effective  internal  control  over  financial  reporting  as  of 
December 31, 2014, based on criteria established in Internal Control—Integrated Framework (2013) issued by the Committee 
of Sponsoring Organizations of the Treadway Commission.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), 
the consolidated financial statements of ServisFirst Bancshares, Inc. and subsidiaries as of and for the year ended December 
31, 2014, and our report dated March 3, 2015, expressed an unqualified opinion on those consolidated financial statements. 

/s/ Dixon Hughes Goodman LLP 

Atlanta, Georgia

March 3, 2015

72 

SERVISFIRST BANCSHARES, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(In thousands, except share and per share amounts)

December 31, 2014

December 31, 2013

ASSETS
Cash and due from banks
Interest-bearing balances due from depository institutions
Federal funds sold

Cash and cash equivalents

Available for sale debt securities, at fair value
Held to maturity debt securities (fair value of $29,974 and $31,315 at 

December 31, 2014 and 2013, respectively)

Restricted equity securities
Mortgage loans held for sale
Loans
Less allowance for loan losses

Loans, net

Premises and equipment, net
Accrued interest and dividends receivable
Deferred tax asset, net
Other real estate owned and repossessed assets
Bank owned life insurance contracts
Other assets

Total assets

LIABILITIES AND STOCKHOLDERS' EQUITY
Liabilities:
Deposits:

Noninterest-bearing
Interest-bearing

Total deposits
Federal funds purchased
Other borrowings
Accrued interest payable
Other liabilities

Total liabilities
Stockholders' equity:

Preferred stock, Series A Senior Non-Cumulative Perpetual, par value $0.001
(liquidation preference $1,000), net of discount; 40,000 shares authorized,
40,000 shares issued and outstanding at December 31, 2014 and at
December 31, 2013

Preferred stock, par value $0.001 per share; 1,000,000 authorized and

960,000 currently undesignated

Common stock, par value $0.001 per share; 50,000,000 shares authorized;
24,801,518 shares issued and outstanding at December 31, 2014 and
22,050,036 shares issued and outstanding at December 31, 2013

Additional paid-in capital
Retained earnings
Accumulated other comprehensive income

Total stockholders' equity attributable to ServisFirst Bancshares, Inc.

Noncontrolling interest

Total stockholders' equity

Total liabilities and stockholders' equity

See Notes to Consolidated Financial Statements.

$

$

$

$

48,519
248,054
891
297,464
298,310

29,355
3,921
5,984
3,359,858
(35,629)
3,324,229
7,815
11,214
15,716
6,840
86,288
11,543
4,098,679

810,460
2,587,700
3,398,160
264,315
19,973
1,940
7,078
3,691,466

39,958

-

25
185,397
177,091
4,490
406,961
252
407,213
4,098,679

$

$

$

$

61,370
188,411
8,634
258,415
265,728

32,274
4,230
8,134
2,858,868
(30,663)
2,828,205
8,351
10,262
11,018
12,861
69,008
12,213
3,520,699

650,456
2,369,186
3,019,642
174,380
19,940
769
8,776
3,223,507

39,958

-

7
123,325
130,011
3,891
297,192
-
297,192
3,520,699

73 

SERVISFIRST BANCSHARES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
(In thousands, except per share amounts)

Year Ended December 31,
2013

2012

2014

136,066
4,497
3,489
159
514
144,725

12,420
1,699
14,119
130,606
10,259
120,347

4,265
2,047
3
2,280
2,634
11,229

31,017
5,547
2,435
2,094
1,533
14,972
57,598
73,978
21,601
52,377
431
51,946

2.18

2.09

$

$

$

$

118,285
3,888
3,407
128
373
126,081

11,830
1,789
13,619
112,462
13,008
99,454

3,228
2,513
131
1,994
2,144
10,010

26,324
5,202
1,809
1,799
1,426
10,929
47,489
61,975
20,358
41,617
416
41,201

2.00

1.90

$

$

$

$

100,462
4,814
3,246
196
305
109,023

12,249
2,652
14,901
94,122
9,100
85,022

2,756
3,560
-
1,624
1,703
9,643

22,587
4,014
1,455
1,595
2,727
10,722
43,100
51,565
17,120
34,445
400
34,045

1.89

1.66

Interest income:

Interest and fees on loans
Taxable securities
Nontaxable securities
Federal funds sold
Other interest and dividends

Total interest income

Interest expense:

Deposits
Borrowed funds

Total interest expense
Net interest income
Provision for loan losses

Net interest income after provision for loan losses

Noninterest income:

Service charges on deposit accounts
Mortgage banking
Securities gains
Increase in cash surrender value life insurance
Other operating income

Total noninterest income

Noninterest expenses:

Salaries and employee benefits
Equipment and occupancy expense
Professional services
FDIC and other regulatory assessments
Other real estate owned expense
Other operating expenses

Total noninterest expenses
Income before income taxes

Provision for income taxes

         Net income

Dividends on preferred stock

         Net income available to common stockholders

Basic earnings per common share

Diluted earnings per common share

See Notes to Consolidated Financial  Statements.

$

$

$

$

74 

SERVISFIRST BANCSHARES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
YEARS ENDED DECEMBER 31, 2014, 2013 AND 2012
(In thousands)

Net income
Other comprehensive income (loss), net of tax:

Unrealized holding gains (losses) arising during period from
securities available for sale, net of tax of $316, $(1,781)
and $191 for 2014, 2013 and 2012, respectively

Reclassification adjustment for net gains on sale of securities in

net income, net of tax of $1 and $45 for 2014 and 2013,
respectively

Other comprehensive income (loss), net of tax

Comprehensive income

See Notes to Consolidated Financial Statements

2014

2013

2012

$

52,377

$

41,617

$

34,445

601

(3,319)

354

(2)
599
52,976

$

(86)
(3,405)
38,212

$

-
354
34,799

$

75 

Balance, December 31, 2011

$

Common dividends paid $0.167 per share
Preferred dividends paid
Exercise 997,890 stock options and warrants,

including tax benefit of $381
Stock-based compensation expense
Other comprehensive income
Net income

Balance, December 31, 2012

Common dividends paid, $0.167 per share
Preferred dividends paid
Exercise 494,100 stock options and

warrants, including tax benefit of $262

Sale of 750,000 shares of common stock
Issuance of 1,800,000 shares upon mandatory
conversion of subordinated mandatorily
convertible debentures

Stock-based compensation expense
Other comprehensive loss
Net income

Balance, December 31, 2013

Common dividends paid, $0.15 per share
Common dividends declared, $0.05 per share
Preferred dividends paid
3-for-1 common stock split, in the form of a 

stock dividend

Issue 1,875,000 shares of common stock, net

of issuance cost of $4,777

Issue 250 shares of REIT preferred stock
Exercise 883,983 stock options and warrants,

including tax benefit of $971
Stock-based compensation expense
Other comprehensive income, net of tax
Net income

Balance, December 31, 2014

$

See Notes to Consolidated Financial Statements

39,958
-
-

-
-
-
-
39,958
-
-

-
-

-
-
-
-
39,958
-
-
-

-

-
-

-
-
-
-
39,958

$

SERVISFIRST BANCSHARES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
YEARS ENDED DECEMBER 31, 2014, 2013 AND 2012
(In thousands, except share amounts)

Preferred 
Stock

Common 
Stock

Additional 
Paid-in 
Capital

Retained 
Earnings

Accumulated 
Other 
Comprehensive 
Income

Noncontrolling 
Interest

Total 
Stockholders' 
Equity

$

6 $
-
-

87,805 $
-
-

61,581 $
(3,134)
(400)

6,942 $
-
-

- $
-
-

196,292
(3,134)
(400)

4,651
1,049
354
34,445
233,257
(3,682)
(416)

3,279
10,337

15,000
1,205
(3,405)
41,617
297,192
(3,609)
(1,240)
(431)

52,076
250

6,316
3,681
599
52,379
407,213

-

-
-
-
-
6
-
-

-
-

1
-
-
-
7
-
-
-

4,651
1,049
-
-
93,505
-
-

3,279
10,337

14,999
1,205
-
-
123,325
-
-
-

-
-
-
34,445
92,492
(3,682)
(416)

-
-

-
-
-
41,617
130,011
(3,609)
(1,240)
(431)

17

1
-

-
-
-
-
25 $

-

(17)

52,075
-

6,316
3,681
-
-

185,397 $

-
-

-
-
-
52,377
177,091 $

-
-
354
-
7,296
-
-

-
-

-
-
(3,405)
-
3,891
-
-
-

-

-
-

-
-
599
-
4,490 $

-
-
-
-
-
-
-

-
-

-
-
-
-
-
-
-
-

-

-
250

-
-
-
2
252 $

76 

SERVISFIRST BANCSHARES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOW
(In thousands)

Year Ended December 31,
2013

2012

2014

$

52,377

$

41,617 $

34,445

OPERATING ACTIVITIES

Net income
Adjustments to reconcile net income to net cash provided by

Deferred tax benefit
Provision for loan losses
Depreciation and amortization
Net amortization of investments
Market value adjustment of interest rate cap
Increase in accrued interest and dividends receivable
Stock-based compensation expense
Increase (decrease) in accrued interest payable
Proceeds from sale of mortgage loans held for sale
Originations of mortgage loans held for sale
Gain on sale of securities available for sale
Gain on sale of mortgage loans held for sale
Net loss on sale of other real estate owned and repossessed assets
Write down of other real estate owned
Decrease in special prepaid FDIC insurance assessments
Increase in cash surrender value of life insurance contracts
Losses of tax credit partnerships
Excess tax benefits from the exercise of warrants
Net change in other assets, liabilities, and other

operating activities
Net cash provided by operating activities

INVESTMENT ACTIVITIES

Purchase of debt securities available for sale
Proceeds from maturities, calls and paydowns of debt securities

available for sale

Proceeds from sale of debt securities available for sale
Purchase of debt securities held to maturity
Proceeds from maturities, calls and paydowns of debt securities

held to maturity

Increase in loans
Purchase of premises and equipment
Purchase of equity securities
Purchase of bank-owned life insurance contracts
Proceeds from sale of equity securities
Proceeds from sale of other real estate owned and repossessed assets
Investment in tax credit partnerships

Net cash used in investing activities

FINANCING ACTIVITIES

Net increase in non-interest-bearing deposits
Net increase in interest-bearing deposits
Net increase in federal funds purchased
Proceeds from other borrowings
Redemption of subordinated debentures
Proceeds from sale of common stock, net
Proceeds from sale of preferred stock, net
Proceeds from exercise of stock options and warrants
Excess tax benefits from exercise of stock options and warrants
Repayment of other borrowings
Dividends paid on common stock
Dividends paid on preferred stock

Net cash provided by financing activities

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year
SUPPLEMENTAL DISCLOSURE

Cash paid for:
Interest
Income taxes

$

$

77 

(5,021)
10,259
1,838
3,247
-
(952)
3,681
1,171
107,678
(103,481)
(3)
(2,047)
413
811
-
(2,280)
207
(971)

(2,812)
64,115

(1,805)
13,008
1,841
1,122
-
(1,104)
1,205
(173)
192,576
(172,371)
(131)
(2,513)
159
433
2,498
(1,994)
-
(262)

92
74,198

(2,181)
9,100
1,218
1,079
9
(966)
1,049
(3)
239,292
(243,699)
-
(3,560)
105
2,189
1,322
(1,624)
-
(381)

3,790
41,184

(65,398)

(83,455)

(47,867)

32,833
173
-

2,919
(508,026)
(1,307)
-
(15,000)
320
6,539
(2,145)
(549,092)

160,004
218,514
89,935
-
-
52,076
250
6,316
971
-
(3,609)
(431)
524,026
39,049
258,415
297,464

12,948
27,278

$

$

40,959
4,140
(10,668)

4,361
(515,644)
(1,346)
-
(10,000)
203
7,664
(7,907)
(571,693)

105,282
402,788
57,315
-
-
10,337
-
3,279
262
-
(3,682)
(416)
575,165
77,670
180,745
258,415 $

106,783
-
(11,701)

943
(540,019)
(5,474)
(787)
(15,000)
347
2,967
-
(509,808)

126,364
241,321
37,800
19,917
(15,464)
-
-
4,651
381
(5,000)
(3,134)
(400)
406,436
(62,188)
242,933
180,745

13,792 $
20,878

14,904
17,714

NONCASH TRANSACTIONS

Conversion of mandatorily convertible subordinated debentures
Other real estate acquired in settlement of loans
Internally financed sales of other real estate owned and

repossessed assets

Dividends declared

See Notes to Consolidated Financial Statements.

$

$

-
2,417

(15,000) $
11,355

675
1,240

-
-

-
2,695

24
-

78 

SERVISFIRST BANCSHARES, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of Operations

ServisFirst Bancshares, Inc. (the “Company”) was formed on August 16, 2007 and is a bank holding company whose business 
is  conducted  by  its  wholly-owned  subsidiary  ServisFirst  Bank  (the  “Bank”).    The  Bank  is  headquartered  in  Birmingham, 
Alabama,  and  provides  a  full  range  of  banking  services  to  individual  and  corporate  customers  throughout  the  Birmingham 
market  since  opening  for  business  in  May  2005.    The  Bank  has  since  expanded  into  the  Huntsville,  Montgomery, Dothan,
Mobile, Alabama and Pensacola, Florida markets.  The Bank has a subsidiary, SF Holding 1, Inc., which has subsidiaries, SF 
Realty 1, Inc., SF FLA Realty, Inc. and SF GA Realty, Inc. which operate as real estate investment trusts.  More details about
SF Holding 1, Inc. and its subsidiaries are included in Note 10.

Basis of Presentation and Accounting Estimates

To prepare consolidated financial statements in conformity with U.S. generally accepted accounting principles, management 
makes  estimates  and  assumptions  based  on  available  information.    These  estimates  and  assumptions  affect  the  amounts 
reported  in  the  financial  statements  and  the  disclosures  provided,  and  future  results  could  differ.    The  allowance  for  loan 
losses,  valuation of foreclosed real estate, deferred taxes,  and fair values of financial instruments are particularly subject to 
change. All numbers are in thousands except share and per share data.

Cash, Due from Banks, Interest-Bearing Balances due from Financial Institutions

Cash  and  due  from  banks  includes  cash  on  hand,  cash  items  in  process  of  collection,  amounts  due  from  banks  and  interest 
bearing balances due from financial institutions.  For purposes of cash flows, cash and cash equivalents include cash and due
from banks and federal funds sold.  Generally, federal funds are purchased and sold for one-day periods.  Cash flows from 
loans, mortgage loans held for sale, federal funds sold, and deposits are reported net.

The Bank is required to maintain reserve balances in cash or on deposit with the Federal Reserve Bank based on a percentage 
of deposits.  The total of those reserve balances was approximately $36.9 million at December 31, 2014 and $24.4 million at 
December 31, 2013.

Debt Securities 

Securities are classified as available-for-sale  when they might be sold before maturity. Unrealized holding gains and losses, 
net of tax, on securities available for sale are reported as a net amount in a separate component of stockholders’ equity until 
realized.  Gains and losses on the sale of securities available for sale are determined using the specific-identification method.  
The amortization of premiums and the accretion of discounts are recognized in interest income using methods approximating 
the interest method over the period to maturity.

Declines  in  the  fair  value  of  available-for-sale  securities  below  their  cost  that  are  deemed  to  be  other  than  temporary  are 
reflected in earnings as realized losses.  Securities are classified as held-to-maturity when the Company has the positive intent 
and ability to hold the securities to  maturity. Held-to-maturity securities are reported at amortized cost.  In determining  the 
existence of other-than-temporary impairment losses, management considers (1) the length of time and the extent to which the 
fair  value  has  been  less  than  cost,  (2)  the  financial  condition  and  near-term  prospects  of  the  issuer,  and  (3)  the  intent  and 
ability of the Company to retain its investment in the issuer for a period of time sufficient to allow for any anticipated recovery 
in fair value.

Investments in Restricted Equity Securities Carried at Cost

Investments in restricted equity securities without a readily determinable market value are carried at cost.

Mortgage Loans Held for Sale

The Company classifies certain residential mortgage loans as held for sale.  Typically mortgage loans held for sale are sold to 
a third party investor within a very short time period.  The loans are sold without recourse and servicing is not retained.  Net 
fees earned from this banking service are recorded in noninterest income.

79 

In  the  course  of  originating  mortgage  loans  and  selling  those  loans  in  the  secondary  market,  the  Company  makes  various 
representations and  warranties to the purchaser of the  mortgage loans.  Each loan is underwritten using government agency 
guidelines.  Any exceptions noted during this process are remedied prior to sale.  These representations and warranties also 
apply  to  underwriting  the  real  estate  appraisal  opinion  of  value  for  the  collateral  securing  these  loans.    Under  the 
representations  and  warranties,  failure  by  the  Company  to  comply  with  the  underwriting  and/or  appraisal  standards  could 
result in the Company being required to repurchase the mortgage loan or to reimburse the investor for losses incurred (make 
whole  requests)  if  such  failure  cannot  be  cured  by  the  Company  within  the  specified  period  following  discovery.    The 
Company continues to experience a insignificant level of investor repurchase demands.  There were no expenses incurred as 
part of these buyback obligations for the years ended December 31, 2014 and 2013.

Loans 

Loans are reported at unpaid principal balances, less unearned fees and the allowance for loan losses.  Interest on all loans is 
recognized as income based upon the applicable rate applied to the daily outstanding principal balance of the loans. Interest 
income on nonaccrual loans is recognized on a cash basis or cost recovery basis until the loan is returned to accrual status. A
loan  may be returned to accrual status if the  Company  is  reasonably assured of repayment of principal and interest and the 
borrower  has  demonstrated  sustained  performance  for  a  period  of  at  least  six  months.    Loan  fees,  net  of  direct  costs,  are 
reflected  as  an  adjustment  to  the  yield  of  the  related  loan  over  the  term  of  the  loan.    The  Company  does  not  have  a 
concentration of loans to any one industry or geographic market.

The  accrual  of  interest  on  loans  is  discontinued  when  there  is  a  significant  deterioration  in  the  financial  condition  of  the 
borrower and full repayment of principal and interest is not expected or the principal or interest is more than 90 days past due, 
unless the loan is both well-collateralized and in the process of collection.  Generally, all interest accrued but not collected for 
loans  that  are  placed  on  nonaccrual  status  are  reversed  against  current  interest  income.    Interest  collections  on  nonaccrual 
loans are generally applied as principal reductions.  The Company determines past due or delinquency status of a loan based 
on contractual payment terms.

A loan is considered impaired when it is probable the Company will be unable to collect all principal and interest payments 
due according to the contractual terms of the loan agreement.  Individually identified impaired loans are measured based on 
the  present  value  of  expected payments  using  the  loan’s  original  effective  rate  as  the  discount  rate,  the  loan’s  observable 
market price, or the fair value of the collateral if the loan is collateral dependent.  If the recorded investment in the impaired 
loan  exceeds  the  measure  of  fair  value,  a  valuation  allowance  may  be  established  as  part  of  the  allowance  for  loan  losses.  
Changes to the valuation allowance are recorded as a component of the provision for loan losses.

Impaired  loans  also  include  troubled  debt  restructurings  (“TDRs”).    In  the  normal  course  of  business  management  grants 
concessions to borrowers, which would not otherwise be considered, where the borrowers are experiencing financial difficulty.
The concessions granted most frequently for TDRs involve reductions or delays in required payments of principal and interest 
for a specified time, the rescheduling of payments in accordance with a bankruptcy plan or the charge-off of a portion of the 
loan.  In some cases, the conditions of the credit also warrant nonaccrual status, even after the restructure occurs.  As part of 
the  credit  approval  process,  the  restructured  loans  are  evaluated  for  adequate  collateral  protection  in  determining  the 
appropriate accrual status at the time of restructure.  TDR loans may be returned to accrual status if there has been at least a 
six month sustained period of repayment performance by the borrower.

Allowance for Loan Losses 

The allowance for loan losses is maintained at a level which, in management’s judgment, is adequate to absorb credit losses 
inherent in the loan portfolio.  The amount of the allowance is based on management’s evaluation of the collectability of the
loan  portfolio,  including  the  nature  of  the  portfolio,  credit  concentrations,  trends  in  historical  loss  experience,  specific 
impaired loans, economic conditions, and other risks inherent in the portfolio.  Allowances for impaired loans are generally 
determined  based  on  collateral  values  or  the  present  value  of  the  estimated  cash  flows.    The  allowance  is  increased  by  a 
provision  for  loan  losses,  which  is  charged  to  expense,  and  reduced  by  charge-offs,  net  of  recoveries.    In  addition,  various 
regulatory  agencies,  as  an  integral  part  of  their  examination  process,  periodically  review  the  allowance  for  losses  on  loans.
Such  agencies  may  require  the  Company  to  recognize  adjustments  to  the  allowance  based  on  their  judgments  about 
information available to them at the time of their examination.

Foreclosed Real Estate

Foreclosed  real  estate  includes  both  formally  foreclosed  property  and  in-substance  foreclosed  property.    At  the  time  of 
foreclosure,  foreclosed  real  estate  is  recorded  at  fair  value  less  cost  to  sell,  which  becomes  the  property’s  new  basis.    Any
80 

write  downs  based  on  the  asset’s  fair  value  at  date  of  acquisition  are  charged  to  the  allowance  for  loan  losses.    After 
foreclosure,  these  assets  are  carried  at  the  lower  of  their  new  cost  basis  or  fair  value  less  cost  to  sell.    Costs  incurred  in
maintaining  foreclosed  real  estate  and  subsequent  adjustments  to  the  carrying  amount  of  the  property  are  included  in  other 
operating expenses.

Premises and Equipment 

Premises and equipment are stated at cost less accumulated depreciation.  Expenditures for additions and major improvements 
that significantly extend the useful lives of the assets are capitalized.  Expenditures for repairs and maintenance are charged to 
expense  as  incurred.    Assets  which  are  disposed  of  are  removed  from  the  accounts  and  the  resulting  gains  or  losses  are 
recorded in operations.  Depreciation is calculated on a straight-line basis over the estimated useful lives of the related assets 
(3 to 10 years).  

Leasehold improvements are amortized on a straight-line basis over the lesser of the lease terms or the estimated useful lives 
of the improvements.

Derivatives and Hedging Activities

As part of its overall interest rate risk management, the Company uses derivative instruments, which can include interest rate
swaps, caps, and floors.  Financial Accounting Standards Board (“FASB”) ASC 815-10, Derivatives and Hedging, requires all 
derivative instruments to be carried at fair value on the balance sheet.  This accounting standard provides special accounting
provisions  for  derivative  instruments  that  qualify  for  hedge  accounting.    To  be  eligible,  the  Company  must  specifically 
identify a derivative as a hedging instrument and identify the risk being hedged.  The derivative instrument must be shown to
meet specific requirements under this accounting standard.

The Company designates the derivative on the date the derivative contract is entered into as (1) a hedge of the fair value of a 
recognized  asset  or  liability  or  of  an  unrecognized  firm  commitment  (a  “fair-value”  hedge)  or  (2)  a  hedge  of  a  forecasted 
transaction  of  the  variability  of  cash  flows  to  be  received  or  paid  related  to  a  recognized  asset  or  liability  (a  “cash-flow” 
hedge).    Changes  in  the  fair  value  of  a  derivative  that  is  highly  effective  as  a  fair-value  hedge,  and  that  is  designated  and 
qualifies as a fair-value hedge, along with the loss or gain on the hedged asset or liability that is attributable to the hedged risk 
(including losses or gains on firm commitments), are recorded in current-period earnings.  The effective portion of the changes 
in the fair value of a derivative that is highly effective and that is designated and qualifies as a cash-flow hedge is recorded in 
other comprehensive income, until earnings are affected by the variability of cash flows (e.g., when periodic settlements on a
variable-rate asset or liability are recorded in earnings).  The remaining gain or loss on the derivative, if any, in excess of the 
cumulative change in the present value of future cash flows of the hedged item is recognized in earnings.

The  Company  formally  documents  all  relationships  between  hedging  instruments  and  hedged  items,  as  well  as  its  risk-
management objective and strategy for undertaking various hedge transactions. This process includes linking all derivatives that 
are  designated  as  fair-value  or  cash-flow  hedges  to  specific  assets  and  liabilities  on  the  balance  sheet  or  to  specific  firm 
commitments or forecasted transactions. The Company also formally assessed, both at the hedge’s inception and on an ongoing 
basis  (if  the  hedges  do  not  qualify  for  short-cut  accounting),  whether  the  derivatives  that  are  used  in  hedging  transactions  are 
highly effective in offsetting changes in fair values or cash flows of hedged items. When it is determined that a derivative is not 
highly  effective  as  a  hedge  or  that  it  has  ceased  to  be  a  highly  effective  hedge,  the  Company  discontinues  hedge  accounting 
prospectively, as discussed below. The Company discontinues hedge accounting prospectively when: (1) it is determined that the
derivative  is  no  longer  effective  in  offsetting  changes  in  the  fair  value  or  cash  flows  of  a  hedged  item  (including  firm 
commitments or forecasted transactions); (2) the derivative expires or is sold, terminated, or exercised; (3) the derivative is re-
designated as a hedge instrument, because it is unlikely that a forecasted transaction will occur; (4) a hedged firm commitment no 
longer meets the definition of a firm commitment; or (5) management determines that designation of the derivative as a hedge 
instrument is no longer appropriate. 

When hedge accounting is discontinued because it is determined that the derivative no longer qualifies as an effective fair-value 
hedge, hedge accounting is discontinued prospectively and the derivative will continue to be carried on the balance sheet at its fair 
value  with all changes in fair value being recorded in earnings but  with no offsetting being recorded on the hedged item or in
other comprehensive income for cash flow hedges.  

The  Company  uses  derivatives  to  hedge  interest  rate  exposures  associated  with  mortgage  loans  held  for  sale  and  mortgage 
loans in process.  The Company regularly enters into derivative financial instruments in the form of forward contracts, as part 
of  its  normal  asset/liability  management  strategies.    The Company’s  obligations  under  forward  contracts  consist  of  “best 
effort”  commitments  to  deliver  mortgage  loans  originated  in  the  secondary  market  at  a  future  date.    Interest  rate  lock 
commitments related to loans that are originated for later sale are classified as derivatives.  In the normal course of business, 
81 

the Company regularly extends these rate lock commitments to customers during the loan origination process.  The fair values 
of  the  Company’s  forward  contract  and  rate  lock  commitments  to  customers  as  of  December  31,  2014  and  2013  were  not 
material and have not been recorded.

Income Taxes 

Income  tax  expense  is  the  total  of  the  current  year  income  tax  due  or refundable  and  the  change  in  deferred  tax  assets  and 
liabilities.    Deferred  tax  assets  and  liabilities  are  the  expected  future  tax  amounts  for  the  temporary  differences  between 
carrying amounts and tax bases of assets and liabilities, computed using enacted tax rates.  A valuation allowance, if needed,
reduces deferred tax assets to the amount expected to be realized.

The  Company  follows  the  provisions  of  ASC  740-10,  Income  Taxes.    ASC  740-10  establishes  a  single  model  to  address 
accounting  for  uncertain  tax  positions.    ASC  740-10  clarifies  the  accounting  for  income  taxes  by  prescribing  a  minimum 
recognition threshold a tax position is required to meet before being recognized in the financial statements.  ASC 740-10 also 
provides  guidance  on  derecognition  measurement  classification  interest  and  penalties,  accounting  in  interim  periods, 
disclosure,  and  transition.    ASC  740-10  provides  a  two-step  process  in  the  evaluation  of  a  tax  position.    The  first  step  is 
recognition.  A Company determines whether it is more likely than not that a tax position will be sustained upon examination,
including  a  resolution  of  any  related  appeals  or  litigation  processes,  based  upon  the  technical  merits  of  the  position.    The 
second step is measurement.  A tax position that meets the more likely than not recognition threshold is measured at the largest 
amount of benefit that is greater than 50% likely of being realized upon ultimate settlement.

Stock-Based Compensation

At  December  31,  2014,  the  Company  had  two  stock-based  compensation  plans  for  grants  of  equity  compensation to  key 
employees and directors.  These plans have been accounted for under the provisions of FASB ASC 718-10, Compensation –
Stock Compensation with respect to employee stock options and under the provisions of FASB  ASC 505-50, Equity-Based 
Payments to Non-Employees, with respect to non-employee stock options.  The stock-based employee compensation plans are 
more fully described in Note 13.

Earnings per Common Share 

Basic earnings per common  share are computed by dividing net income available to common stockholders by the  weighted 
average  number  of  common  shares  outstanding  during  the  period.    Diluted  earnings  per  common  share  include  the  dilutive 
effect of additional potential common shares issuable under stock options and warrants.

Loan Commitments and Related Financial Instruments

Financial instruments, which include credit card arrangements, commitments to make loans and standby letters of credit, are 
issued to meet customer financing needs.  The face amount for these items represents the exposure to loss before considering 
customer collateral or ability to repay.  Such financial instruments are recorded when they are funded.  Instruments such as 
stand-by letters of credit are considered financial guarantees in accordance with FASB ASC 460-10.  The fair value of these 
financial guarantees is not material.

Fair Value of Financial Instruments

Fair  values  of  financial  instruments  are  estimated  using  relevant  market  information  and  other  assumptions,  as  more  fully 
disclosed in Note 22.  Fair value estimates involve uncertainties and matters of significant judgment regarding interest rates, 
credit  risk,  prepayments,  and  other  factors,  especially  in  the  absence  of  broad  markets  for  particular  items.    Changes  in 
assumptions or in market conditions could significantly affect the estimates.

Comprehensive Income

Comprehensive income consists of net income and other comprehensive income.  Accumulated comprehensive income, which 
is recognized as a separate component of equity, includes unrealized gains and losses on securities available for sale.  

Advertising

Advertising costs are expensed as incurred.  Advertising expense for the years ended December 31, 2014, 2013 and 2012 was 
$477,000, $532,000 and $454,000, respectively.  Advertising typically consists of local print media aimed at businesses that 
the Company targets as well as sponsorships of local events that the Company’s clients and prospects are involved with.

82 

Recently Adopted Accounting Pronouncements

In July 2013, the FASB issued ASU No. 2013-10, Derivatives and Hedging (Topic 815): Inclusion of the Fed Funds Effective 
Swap Rate (or Overnight Index Swap Rate) as a Benchmark Interest Rate for Hedge Accounting Purposes, which permits the 
Fed Funds Effective Swap Rate to be used as a U.S. benchmark interest rate for hedge accounting purposes, in addition to the 
U.S. Treasury and London Interbank Offered Rate.  The ASU also amends previous rules by removing the restriction on using 
different benchmark rates for similar hedges.  This amendment applies to all entities that elect to apply hedge accounting of 
the  benchmark  interest  rate.    The  amendments  in  this  ASU  were  effective  for  qualifying  new  or  redesignated  hedging 
relationships entered into on or after July 17, 2013.  The Company has adopted this update, but such adoption had no impact 
on its financial position or results of operations.

In July 2013, the FASB issued ASU No. 2013-11, Income Taxes (Topic 740): Presentation of an Unrecognized Tax Benefit 
When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists, which provides that an 
unrecognized tax benefit, or a portion thereof, should be presented in the financial statements as a reduction to a deferred tax 
asset  for  a  net  operating  loss  carryforward,  a  similar  tax  loss,  or  a  tax  credit carryforward,  except  to  the  extent  that  a  net 
operating loss carryforward, a similar tax loss, or a tax credit carryforward is not available at the reporting date to settle any 
additional income taxes that would result from disallowance of a tax position, or the tax law does not require the entity to use, 
and  the  entity  does  not  intend  to  use,  the  deferred  tax  asset  for  such  purpose,  then  the  unrecognized  tax  benefit  should  be 
presented  as  a  liability.    These  amendments  in  this  ASU  are  effective  for  fiscal years,  and  interim  reporting  periods  within 
those years, beginning after December 15, 2013.  Early adoption and retrospective application is permitted.  The Company has 
adopted this update, but such adoption had no impact on its financial position or results of operations.

In January 2014, the FASB issued ASU No. 2014-1, Investments-Equity Method and Joint Ventures (Topic 323): Accounting 
for  Investments  in  Qualified  Affordable  Housing  Projects,  which  provides  guidance  on  accounting  for  investments  by  a 
reporting entity in flow-through limited liability entities that manage or invest in affordable housing projects that qualify for 
the  low-income  housing  tax  credit.    It  permits  reporting  entities  to  make  an  accounting  policy  election  to  account  for  their 
investments in qualified affordable housing projects using the proportional amortization method if certain conditions are met. 
Under  the  proportional  amortization  method,  an  entity  amortizes  the  initial  investment  in  proportion  to  the  tax  credits  and 
other tax benefits received, and recognizes the net investment performance in the income statement as a component of income 
tax expense (benefit).  The amendments are effective for public entities for annual periods and interim reporting periods within 
those annual periods, beginning after December 15, 2014, and interim reporting periods within annual periods beginning after 
December  15,  2015.    Early  adoption  is  permitted  and  retrospective  application  is  required  for  all  periods  presented.    The 
Company  made  an  investment  in  a  limited  partnership  during  the  first  quarter  of  2014  which  has  invested  in  a  qualified 
affordable housing project.  The Company has made an election to account for this investment as provided for in this update, 
and will recognize the net investment performance of its share of the partnership as tax credits become available.

Recent Accounting Pronouncements

In January 2014, the FASB issued ASU No. 2014-04, Receivables-Troubled Debt Restructurings by Creditors (Subtopic 310-
40):  Reclassification  of  Residential  Real  Estate  Collateralized  Consumer  Mortgage  Loans  upon  Foreclosure.    These 
amendments are intended to clarify when a creditor should be considered to have received physical possession of residential 
real  estate  property  collateralizing a  consumer  mortgage  loan  such  that  the  loan  should  be  derecognized  and  the  real  estate 
recognized.  The amendments clarify that an in substance repossession or foreclosure occurs, and a creditor is considered to 
have received physical possession of residential real estate property collateralizing a consumer mortgage loan, upon either: (1) 
the  creditor  obtaining  legal  title  to  the  residential  real  estate  property  upon  completion  of  residential  foreclosure,  or  (2) the 
borrower conveying all interest in the residential real estate property to the creditor to satisfy that loan through completion of a 
deed in lieu of foreclosure or through a similar legal agreement.  Additional disclosures about such activities are required by 
these  amendments.    The  amendments  in  this  ASU  become  effective  for  public  companies  for  annual  periods  and  interim 
periods  within those annual periods beginning after December 15, 2014, and early adoption is permitted.  The  Company is 
assessing the impact that these amendments will have on its financial position and results of operations, but does not currently 
anticipate that it will have a material impact.

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606).  These amendments 
affect any entity that either enters into contracts with customers to transfer goods or services or enters into contracts for the 
transfer of nonfinancial assets unless those contracts are within the scope of other standards (e.g. insurance contracts or lease 
contracts).    This  ASU  will  supersede  the  revenue  recognition  requirements  in  Topic  605,  Revenue  Recognition,  and  most 
industry-specific  guidance,  and  creates  a  Topic  606,  Revenue  from  Contracts  with  Customers.    The  core  principle  of  the 
guidance is that an entity should recognize revenue  to depict the transfer of promised  goods or services to customers in an 
amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.  This 
83 

ASU also requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising 
from customer contracts, including significant judgments and changes in judgments and assets recognized from costs incurred 
to obtain or fulfill a contract.  This ASU  will be effective  for annual reporting periods beginning after December 15, 2016, 
including  interim  periods  within  that  reporting  period.    Early  adoption  is  not  permitted.    The  ASU  allows  for  either  full 
retrospective or modified retrospective adoption.  The Company is assessing the effects of this ASU, which exclude financial 
instruments  from  its  scope,  but  does  not  anticipate  that  it  will  have  a  material  impact  on  its  financial  position  or  results  of 
operations.

In June 2014, the FASB issued ASU No. 2014-12, Compensation—Stock Compensation (Topic 718): Accounting for Share-
Based  Payments  When  the  Terms  of  an  Award  Provide  That  a  Performance  Target  Could  Be  Achieved  After  the  Requisite 
Service  Period.    The  amendments  clarify  the  proper  method  of  accounting  for  share-based  payments  when  the  terms  of  an 
award  provide  that  a  performance  target  could  be  achieved  after  the  requisite  service  period.    This  ASU  requires  that  a 
performance  target  that  affects  vesting,  and  that  could  be  achieved  after  the  requisite  service  period,  be  treated  as  a 
performance condition.  The performance target should not be reflected in estimating the grant-date fair value of the award.  
Compensation  cost  should  be  recognized  in  the  period  in  which  it  becomes  probable  that  the  performance  target  will  be 
achieved and should represent the compensation cost attributable to the period(s) for which the requisite service has already
been rendered.  The amendments in this ASU are effective for annual periods and interim periods within those annual periods 
beginning after December 15, 2015.  Earlier adoption is permitted.  None of the Company’s share-based payment awards have 
service  components,  so  the  Company  does  not  believe  this  ASU  will  have  an  impact  on  its  financial  position  or  results  of 
operations.

In  August 2014, the FASB issued  ASU No. 2014-14 – Receivables – Troubled Debt Restructurings by Creditors  (Subtopic 
310-40): Classification of Certain Government-Guaranteed Mortgage Loans upon Foreclosure. These amendments address 
the diversity in practice regarding the classification and measurement of foreclosed loans which were part of a government-
sponsored loan guarantee program (e.g. HUD, FHA, VA). The ASU outlines certain criteria that, if met, the loan (residential 
or commercial) should be derecognized and a separate other receivable should be recorded upon foreclosure at the amount of 
the loan balance (principal and interest) expected to be recovered from the guarantor. This ASU will be effective for annual 
reporting periods beginning after December 15, 2014, including interim periods within that reporting period. Early adoption is 
permitted, provided the entity has adopted ASU 2014-04. The ASU should be adopted either prospectively or on a modified 
retrospective basis. The Company is assessing the impact that these amendments will have on its financial position and results
of operations, but does not currently anticipate that it will have a material impact.

In August 2014, the FASB issued ASU No. 2014-15 Presentation of Financial Statements – Going Concern (Subtopic 205-
40): Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern.  These amendments are intended 
to reduce diversity in the timing and content of going concern disclosures. This ASU clarifies management’s responsibility to 
evaluate and provide related disclosures if there are any conditions or events, as a whole, that raise substantial doubt about the 
entity’s ability to continue as a going concern for one year after the date the financial statements are issued (or, if applicable, 
available to be issued). The amendments in this ASU are effective for the annual period ending after December 15, 2016, and 
for annual and interim periods thereafter. Early application is permitted. The Company does not believe this ASU will have an 
impact on its financial position or results of operations.

NOTE 2.

DEBT SECURITIES

The amortized cost and fair values of available-for-sale and held-to-maturity debt securities at December 31, 2014 and 2013 
are summarized as follows:

84 

December 31, 2014

Securities Available for Sale

U.S. Treasury and government sponsored agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total
Securities Held to Maturity

Mortgage-backed securities
State and municipal securities

Total

December 31, 2013

Securities Available for Sale

U.S. Treasury and government sponsored agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total
Securities Held to Maturity

Mortgage-backed securities
State and municipal securities

Total

$

$

$

$

$

$

Amortized
Cost

Gross
Unrealized
Gain

Gross
Unrealized 
Loss

(In Thousands)

Market 
Value

50,363
92,439
132,780
15,821
291,403

23,804
5,551
29,355

31,641
85,272
127,083
15,738
259,734

26,730
5,544
32,274

$

$

$

$

$

$

775
3,095
3,211
165
7,246

449
490
939

674
2,574
3,430
163
6,841

266
197
463

$

$

$

$

$

$

-
(11)
(328)
-
(339)

(320)
-
(320)

(41)
(98)
(682)
(26)
(847)

(1,422)
-
(1,422)

$

$

$

$

$

$

51,138
95,523
135,663
15,986
298,310

23,933
6,041
29,974

32,274
87,748
129,831
15,875
265,728

25,574
5,741
31,315

All  mortgage-backed  debt  securities  are  with  government  sponsored  enterprises  (GSEs)  such  as  Federal  National  Mortgage 
Association,  Government  National  Mortgage  Association,  Federal  Home  Loan  Bank,  and  Federal  Home  Loan  Mortgage 
Corporation.

At  year-end  2014 and  2013,  there  were  no  holdings  of  debt  securities  of  any  issuer,  other  than  the  U.S.  government  and  its 
agencies, in an amount greater than 10% of stockholders’ equity.

The amortized cost and fair value of debt securities as of December 31, 2014 and 2013 by contractual maturity are shown below.
Actual maturities may differ from contractual maturities because the issuers may have the right to call or prepay obligations with 
or without call or prepayment penalties.

Debt securities available for sale

Due within one year
Due from one to five years
Due from five to ten years
Due after ten years
Mortgage-backed securities

Debt securities held to maturity
Due from five to ten years
Due after ten years
Mortgage-backed securities

December 31, 2014

December 31, 2013

Amortized Cost Market Value Amortized Cost Market Value
(In Thousands)

$

$

$

$

16,944
121,591
60,079
350
92,439
291,403

298
5,253
23,804
29,355

$

$

$

$

17,246
123,962
61,221
358
95,523
298,310

325
5,716
23,933
29,974

$

$

$

$

5,659
102,535
65,174
1,094
85,272
259,734

-
5,544
26,730
32,274

$

$

$

$

5,717
104,887
66,229
1,147
87,748
265,728

-
5,741
25,574
31,315

The following table shows the gross unrealized losses and fair value of debt securities, aggregated by category and length of time 
that  securities  have  been  in  a  continuous  unrealized  loss  position  at  December  31,  2014 and  2013.    In  estimating  other-than-
temporary impairment losses, management considers, among other things, the length of time and the extent to which the fair value 
has been less than cost, the financial condition and near-term prospects of the issuer and the intent and ability of the Company to 
hold the security for a period of time sufficient to allow for any anticipated recovery in fair value.  The unrealized losses shown in 

85 

the following table are primarily due to increases in market rates over the yields available at the time of purchase of the underlying 
securities and not credit quality.  Because the Company does not intend to sell these securities and it is more likely than not that the 
Company  will  not  be  required  to  sell  the  securities  before  recovery  of  their  amortized  cost  basis,  which  may  be  maturity,  the
Company does not consider these securities to be other-than-temporarily impaired at December 31, 2014.  There were no other-
than-temporary impairments for the years ended December 31, 2014, 2013 and 2012. 

Less Than Twelve Months

Gross
Unrealized
Losses

Fair Value

Twelve Months or More
Gross
Unrealized
Losses

Fair Value

(In Thousands)

Total

Gross
Unrealized
Losses

Fair Value

$

$

$

$

-
-
(162)
-
(162)

(41)
(852)
(607)
(26)
(1,526)

$

$

$

$

-
-
19,945
-
19,945

5,854
21,365
30,666
5,958
63,843

$

$

$

$

-
(331)
(166)
-
(497)

-
(668)
(75)
-
(743)

$

$

$

$

-
17,751
10,820
-
28,571

-
6,691
3,443
-
10,134

$

$

$

$

-
(331)
(328)
-
(659)

(41)
(1,520)
(682)
(26)
(2,269)

$

$

$

$

-
17,751
30,765
-
48,516

5,854
28,056
34,109
5,958
73,977

December 31, 2014
U.S. Treasury and government

sponsored agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total

December 31, 2013
U.S. Treasury and government

sponsored agencies
Mortgage-backed securities
State and municipal securities
Corporate debt

Total

At December 31, 2014, 46 of the Company’s 707 debt securities were in an unrealized loss position for more than 12 months.

The following table summarizes information about sales of debt securities available for sale.

2014

Sale proceeds
Gross realized gains
Gross realized losses
Net realized gain (loss)

$
$

$

Years Ended December 31,
2013
(In Thousands)
$
$

4,140 $
131 $
-
131 $

173
3
-
3

$

2012

-
-
-
-

The carrying value of debt securities pledged to secure public funds on deposits and for other purposes as required by law as 
of December 31, 2014 and 2013 was $230.6 million and $200.9 million, respectively.

Equity securities include (1) a restricted investment in Federal Home Loan Bank of Atlanta stock for membership requirement 
and  to  secure  available  lines  of  credit,  (2)  an  investment  in  First  National  Bankers  Bank  stock,  and  (3)  an  investment  in  a 
Community Reinvestment Act (“CRA”)-qualified mutual fund.  The amount of investment in the Federal Home Loan Bank of 
Atlanta stock was $3.2 million and $3.5 million at December 31, 2014 and 2013, respectively.  The amount of investment in 
the First National Bankers Bank stock was $250,000 at December 31, 2014 and 2013. The amount of investment in the CRA-
qualified mutual fund was $503,000 and $493,000 at December 31, 2014 and 2013, respectively.

NOTE 3.

LOANS

The composition of loans at December 31, 2014 and 2013 is summarized as follows:

86 

 
Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage
Total real estate - mortgage

Consumer

Total Loans

Less: Allowance for loan losses

Net Loans

$

December 31,

2014

2013

(In Thousands)

$

1,495,092
208,769

$

1,278,649
151,868

793,917
333,455
471,363
1,598,735
57,262
3,359,858
(35,629)
3,324,229

710,372
278,621
391,396
1,380,389
47,962
2,858,868
(30,663)
2,828,205

$

Changes  in  the  allowance  for  loan  losses  during  the  years  ended  December  31,  2014,  2013 and  2012,  respectively  are  as 
follows:

Balance, beginning of year
Loans charged off
Recoveries
Provision for loan losses

Balance, end of year

$

$

2014

Years Ended December 31,
2013
(In Thousands)
26,258
$
(9,012)
409
13,008
30,663

30,663
(5,771)
478
10,259
35,629

$

$

$

2012

22,030
(5,755)
883
9,100
26,258

The  Company  assesses  the  adequacy  of  its  allowance  for  loan  losses  at the  end  of  each  calendar  quarter.    The  level  of  the 
allowance is based on management’s evaluation of the loan portfolios, past loan loss experience, current asset quality trends,
known  and  inherent  risks  in  the  portfolio,  adverse  situations  that  may  affect  the  borrower’s  ability  to  repay  (including  the 
timing  of  future  payment),  the  estimated  value  of  any  underlying  collateral,  composition  of  the  loan  portfolio,  economic 
conditions, industry and peer bank loan quality indications and other pertinent factors, including regulatory recommendations.  
This evaluation is inherently subjective as it requires material estimates including the amounts and timing of future cash flows 
expected to be received on impaired loans that may be susceptible to significant change.  Loan losses are charged off when 
management  believes  that  the  full  collectability  of  the  loan  is  unlikely.    A  loan  may  be  partially  charged-off  after  a 
“confirming  event”  has  occurred  which  serves  to  validate  that  full  repayment  pursuant  to  the  terms  of  the  loan  is  unlikely.  
Allocation of the allowance is made for specific loans, but the entire allowance is available for any loan that in management’s 
judgment  deteriorates  and  is  uncollectible.    The  portion  of  the  reserve  classified  as  qualitative  factors,  is management’s 
evaluation of potential future losses that would arise in the loan portfolio should management’s assumption about qualitative
and  environmental  conditions  materialize.    This qualitative  factor  portion  of  the  allowance  for  loan  losses  is  based  on 
management’s  judgment  regarding  various  external  and  internal  factors  including  macroeconomic  trends,  management’s 
assessment of the Company’s loan growth prospects, and evaluations of internal risk controls.

The following table presents an analysis of the allowance for loan losses by portfolio segment as of December 31, 2014 and 
2013.  The total allowance for loan losses is disaggregated into those amounts associated with loans individually evaluated and 
those associated with loans collectively evaluated.

Changes  in  the  allowance  for  loan  losses,  segregated  by  loan  type,  during  the  years  ended  December  31,  2014  and  2013,
respectively, are as follows:

87 

Commercial, 
financial and 
agricultural

Real estate -
construction

Real estate -
mortgage

Consumer

Total

Allowance for loan losses:
Balance at December 31, 2013

Charge-offs
Recoveries
Provision

Balance at December 31, 2014

Individually Evaluated for Impairment
Collectively Evaluated for Impairment

Loans:
Ending Balance
Individually Evaluated for Impairment
Collectively Evaluated for Impairment

Allowance for loan losses:
Balance at December 31, 2012

Charge-offs
Recoveries
Provision

Balance at December 31, 2013

Individually Evaluated for Impairment
Collectively Evaluated for Impairment

Loans:
Ending Balance
Individually Evaluated for Impairment
Collectively Evaluated for Impairment

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

13,576
(2,311)
48
4,766
16,079

1,344
14,735

1,495,092
10,350
1,484,742

11,061
(1,932)
66
4,381
13,576

1,992
11,584

1,278,649
3,827
1,274,822

(In Thousands)
Year Ended December 31, 2014

6,078
(1,267)
322
1,262
6,395

$

$

10,065
(1,965)
74
3,938
12,112

December 31, 2014

$

$

1,448
4,947

208,769
5,680
203,089

1,636
10,476

1,598,735
10,029
1,588,706

$

$

$

$

Year Ended December 31, 2013

6,907
(4,829)
296
3,704
6,078

$

$

7,964
(2,041)
36
4,106
10,065

December 31, 2013

$

$

1,597
4,481

151,868
9,238
142,630

1,982
8,083

1,380,389
18,202
1,362,187

$

$

$

$

944 $
(228)
34
293
1,043 $

666 $
377

30,663
(5,771)
478
10,259
35,629

5,094
30,535

57,262 $
666
56,596

3,359,858
26,725
3,333,133

326 $
(210)
11
817
944 $

699 $
245

26,258
(9,012)
409
13,008
30,663

6,270
24,393

47,962 $
699
47,263

2,858,868
31,966
2,826,902

The credit quality of the loan portfolio is summarized no less frequently than quarterly using categories similar to the standard 
asset classification system used by the federal banking agencies.  The following table presents credit quality indicators for the 
loan  loss  portfolio  segments  and  classes.    These  categories  are  utilized  to  develop  the  associated  allowance  for  loan  losses 
using historical losses adjusted for current economic conditions defined as follows:

(cid:2)

(cid:2)

(cid:2)

Pass – loans which are well protected by the current net worth and paying capacity of the obligor (or obligors, if any) 
or by the fair value, less cost to acquire and sell, of any underlying collateral.
Special  Mention  – loans  with  potential  weakness  that  may,  if  not  reversed  or  corrected,  weaken the  credit  or 
inadequately protect the Company’s position at some future date.  These loans are not adversely classified and do not 
expose an institution to sufficient risk to warrant an adverse classification.
Substandard  – loans  that  exhibit  well-defined  weakness  or  weaknesses  that  presently  jeopardize  debt  repayment.  
These loans are characterized by the distinct possibility that the institution will sustain some loss if the weaknesses 
are not corrected.

(cid:2) Doubtful – loans that have all the weaknesses inherent in loans classified substandard, plus the added characteristic 
that  the  weaknesses  make  collection  or  liquidation  in  full  on  the  basis  of  currently  existing  facts,  conditions,  and 
values highly questionable and improbable.

Loans by credit quality indicator as of December 31, 2014 and 2013 were as follows:

88 

 
Pass

Special
Mention

Substandard

Doubtful

Total

(In Thousands)

-
-

-
-
-
-
-

-

-
-

-
-
-
-
-

-

$

1,495,092
208,769

793,917
333,455
471,363
1,598,735
57,262

$

3,359,858

Total

$

1,278,649
151,868

710,372
278,621
391,396
1,380,389
47,962

$

2,858,868

December 31, 2014 

Commercial, financial 
and agricultural
Real estate - construction 
Real estate - mortgage: 
Owner-occupied
commercial
1-4 family mortgage
Other mortgage
Total real estate mortgage 
Consumer 

$

1,459,356
197,727

$

25,416
5,332

$

10,320
5,710

$

784,492
326,316
457,782
1,568,590
56,559

6,848
4,253
9,015
20,116
37

2,577
2,886
4,566
10,029
666

Total

$

3,282,232

$

50,901

$

26,725

$

December 31, 2013 

Commercial, financial 
and agricultural
Real estate - construction 
Real estate - mortgage: 
Owner-occupied
commercial
1-4 family mortgage
Other mortgage
Total real estate mortgage 
Consumer 

Pass

Special
Mention

Substandard

Doubtful

(In Thousands)

$

1,238,109
139,239

$

34,883
3,392

$

$

5,657
9,237

696,687
265,019
379,419
1,341,125
47,243

11,545
1,253
8,179
20,977
3

2,140
12,349
3,798
18,287
716

Total

$

2,765,716

$

59,255

$

33,897

$

89 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
        
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loans by performance status as of December 31, 2014 and 2013 are as follows:

December 31, 2014

Performing

Nonperforming

Total

(In Thousands)

Commercial, financial

and agricultural
Real estate - construction
Real estate - mortgage:
Owner-occupied
commercial
1-4 family mortgage
Other mortgage
Total real estate mortgage

Consumer

Total

December 31, 2013

Commercial, financial

and agricultural
Real estate - construction
Real estate - mortgage:
Owner-occupied
commercial
1-4 family mortgage
Other mortgage
Total real estate mortgage
Consumer

Total

$

$

$

$

1,493,995
203,720

$

1,097
5,049

$

1,495,092
208,769

793,234
331,859
470,404
1,595,497

56,596
3,349,808

$

683
1,596
959
3,238

666
10,050

Performing

Nonperforming
(In Thousands)

1,276,935
148,118

$

708,937
276,725
391,153
1,376,815
47,264
2,849,132

$

1,714
3,750

1,435
1,896
243
3,574
698
9,736

793,917
333,455
471,363
1,598,735

57,262
3,359,858

Total

1,278,649
151,868

710,372
278,621
391,396
1,380,389
47,962
2,858,868

$

$

$

90 

Loans by past due status as of December 31, 2014 and 2013 are as follows:

December 31, 2014

Past Due Status (Accruing Loans)

30-59 Days

60-89 Days

90+ Days

  Total Past 
Due

(In Thousands)

Non-Accrual

Current

Total Loans

Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:
Owner-occupied
commercial

1-4 family mortgage
Other mortgage
Total real estate -
mortgage

Consumer

Total

$

1,388 $
-

3,490 $
-

$

925
-

5,803 $
-

172 $

5,049

1,489,117 $
203,720

1,495,092
208,769

-
14
-

14

21

-
-
-

-

-

-
-
-

-

-

-
14
-

14

21

683
1,596
959

3,238

666

793,234
331,845
470,404

793,917
333,455
471,363

1,595,483

1,598,735

56,575

57,262

$

1,423 $

3,490 $

925

$

5,838 $

9,125 $

3,344,895 $

3,359,858

December 31, 2013 

Past Due Status (Accruing Loans)

30-59 Days

60-89 Days

90+ Days

  Total Past 
Due
(In Thousands)

Non-Accrual

Current

Total Loans

Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:
Owner-occupied
commercial

1-4 family mortgage
Other mortgage
Total real estate -
mortgage

Consumer
Total

$

$

73 $
-

-

177
-

177
89
339 $

$

-
-

-

-
-

-
97
97

$

-
-

-

19
-

19
96
115

$

$

73 $
-

1,714 $
3,750

1,276,862 $
148,118

1,278,649
151,868

-

196
-

1,435

1,877
243

708,937

276,548
391,153

710,372

278,621
391,396

196
282
551 $

3,555
602
9,621 $

1,376,638
47,078
2,848,696 $

1,380,389
47,962
2,858,868

Fair value estimates for specifically impaired loans are derived from appraised values based on the current market value or as
is value of the property, normally from recently received and reviewed appraisals. Appraisals are obtained from state-certified 
appraisers and are based on certain assumptions, which may include construction or development status and the highest and 
best use of the property. These appraisals are reviewed by our credit administration department to ensure they are acceptable, 
and  values  are  adjusted  down  for  costs  associated  with  asset  disposal. Once  this  estimated  net  realizable  value  has  been 
determined, the value used in the impairment assessment is updated.  As subsequent events dictate and estimated net realizable 
values decline, required reserves may be established or further adjustments recorded.

The following table presents details of the Company’s impaired loans as of December 31, 2014 and 2013, respectively.  Loans 
which have been fully charged off do not appear in the tables.

91 

 
  
  
  
  
  
 
 
 
 
 
 
 
  
  
        
        
        
        
        
        
        
 
  
  
  
  
  
 
 
 
 
 
 
December 31, 2014

Recorded 
Investment

Unpaid 
Principal 
Balance

Related 
Allowance

(In Thousands)

Average 
Recorded 
Investment

Interest Income
Recognized
in Period

$

$

7,059
1,527

$

7,059
1,527

-
-

-
-
-
-
-
-

1,344
1,448

160
694
782
1,636
666
5,094

1,344
1,448

160
694
782
1,636
666
5,094

$

$

7,104
1,493

236
592
2,283
3,111
-
11,708

3,262
4,382

1,140
2,743
2,767
6,650
681
14,975

10,366
5,875

1,376
3,335
5,050
9,761
681
26,683

$

$

406
40

12
19
142
173
-
619

156
19

29
56
84
169
-
344

562
59

41
75
226
342
-
963

With no allowance recorded:

Commercial, financial

and agricultural

Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer
Total with no allowance recorded

With an allowance recorded:

Commercial, financial

and agricultural

Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer
Total with allowance recorded

Total Impaired Loans:
Commercial, financial

and agricultural

Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer
Total impaired loans

$

1,576
542
1,944
4,062
-
12,648

3,291
4,153

1,001
2,344
2,622
5,967
666
14,077

10,350
5,680

2,577
2,886
4,566
10,029
666
26,725

$

1,576
592
1,944
4,112
-
12,698

3,291
4,633

1,001
2,344
2,622
5,967
666
14,557

10,350
6,160

2,577
2,936
4,566
10,079
666
27,255

$

92 

December 31, 2013

Recorded 
Investment

Unpaid 
Principal
Balance

Related 
Allowance
(In Thousands)

Average
Recorded 
Investment

Interest Income
Recognized in
Period

$

1,210
1,967
577
1,198
2,311
4,086
7,263

$

1,210
2,405
577
1,198
2,311
4,086
7,701

$

-
-
-
-
-
-
-

$

1,196
1,363
603
1,200
1,901
3,704
6,263

2,617
7,271

1,509
11,120
1,487
14,116
699
24,703

3,827
9,238

2,086
12,318
3,798
18,202
699
31,966

$

2,958
7,750

1,509
11,120
1,586
14,215
699
25,622

4,168
10,155

2,086
12,318
3,897
18,301
699
33,323

$

1,992
1,597

620
1,210
152
1,982
699
6,270

1,992
1,597

620
1,210
152
1,982
699
6,270

$

2,844
6,564

1,573
10,743
1,873
14,189
790
24,387

4,040
7,927

2,176
11,943
3,774
17,893
790
30,650

$

63
32
32
55
123
210
305

98
200

38
342
96
476
28
802

161
232

70
397
219
686
28
1,107

With no allowance recorded:

Commercial, financial
and agricultural

Real estate - construction

$

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Total with no allowance recorded

With an allowance recorded:

Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer
Total with allowance recorded

Total Impaired Loans:
Commercial, financial
and agricultural

Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate - mortgage
Consumer
Total impaired loans

$

Troubled Debt Restructurings (“TDR”) at December 31, 2014 and 2013 totaled $9.0 million and $14.2 million, respectively.  
At  December  31,  2014,  the  Company  had  a  related  allowance  for  loan  losses  of  $1.0  million  allocated  to  these  TDRs, 
compared to $2.4 million at  December 31, 2013. The Company’s TDRs for the  years  ended December 31, 2014 and 2013 
have  all  resulted  from  term  extensions  rather  than  from  interest  rate  reductions  or  debt  forgiveness.    The  following  tables 
present  loans  modified  in  a  TDR  during  the  periods  presented  by  portfolio  segment  and  the  financial  impact  of  those 
modifications. The tables include modifications made to new TDRs, as well as renewals of existing TDRs.

93 

Year Ended December 31, 2014
Pre-
Modification
Outstanding
Recorded
Investment

Post-
Modification
Outstanding 
Recorded
Investment

Number of
Contracts

Troubled Debt Restructurings

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner-occupied commercial
1-4 family mortgage
Other mortgage

Total real estate mortgage
Consumer

(In Thousands)

$

$

7,139
-

-
4,449
1,684
6,133
-

9
-

-
1
2
3
-

7,139
-

-
4,449
1,684
6,133
-

12

$

13,272

$

13,272

Year ended December 31, 2013
Pre-
Modification
Outstanding
Recorded
Investment

Post-
Modification
Outstanding 
Recorded
Investment

Number of
Contracts

  Commercial, financial and agricultural 
  Real estate - construction 
  Real estate - mortgage: 

  Owner-occupied commercial
   1-4 family mortgage 
   Other mortgage 

  Total real estate - mortgage 
  Consumer 

5
7

-
4
1
5
-
17

$

$

$

2,177
1,781

-
10,073
293
10,366
-
14,324

$

2,177
1,781

-
10,073
293
10,366
-
14,324

The following table presents TDRs by portfolio segment which defaulted during the years ended December 31, 2014 and 
2013, and which were modified in the previous twelve months (i.e., the twelve months prior to default).  For purposes of this 
disclosure default is defined as 90 days past due and still accruing or placement on nonaccrual status.

Defaulted during the period, where modified
in a TDR twelve months prior to default

Commercial, financial and agricultural
Real estate - construction
Real estate - mortgage:

Owner occupied commercial
1-4 family mortgage
Other mortgage

Total real estate mortgage
Consumer

Years Ended December 31,

2014

2013

$

$

$

925
-

-
4,313
-
4,313
-
5,238

$

1,067
1,781

3,121
1,847
-
4,968
-
7,816

In the ordinary course of business, the Company has granted loans to certain related parties, including directors, and their 
affiliates.  The interest rates on these loans were substantially the same as rates prevailing at the time of the transaction and 
repayment terms are customary for the type of loan.  Changes in related party loans for the years ended December 31, 2014 
and 2013 are as follows:

94 

 
 
 
Balance, beginning of year

Advances
Repayments
Balance, end of year

Years Ended December 31,
2014

2013

(In Thousands)

$

$

13,117
4,080
(4,114)
13,083

$

$

12,400
4,975
(4,258)
13,117

NOTE 4.

FORECLOSED PROPERTIES

Other real estate and certain other assets acquired in foreclosure are carried at the lower of the recorded investment in the loan 
or fair value less estimated costs to sell the property.

An analysis of foreclosed properties for the years ended December 31, 2014, 2013 and 2012 follows:

Balance at beginning of year

Transfers from loans and capitalized expenses
Foreclosed properties sold
Writedowns and partial liquidations

Balance at end of year

NOTE 5.

PREMISES AND EQUIPMENT

Premises and equipment are summarized as follows:

Land and building
Furniture and equipment
Leasehold improvements

Accumulated depreciation

$

$

$

$

2014

2013

2012

12,861
2,417
(6,539)
(1,899)
6,840

$

$

9,685
11,355
(7,664)
(515)
12,861

$

$

12,275
2,695
(2,967)
(2,318)
9,685

December 31,

2014

2013

$

(In Thousands)
1,733
10,240
5,748
17,721
(9,906)
7,815

$

1,724
9,579
5,131
16,434
(8,083)
8,351

The provisions for depreciation charged to occupancy and equipment expense for the years ended December 31, 2014, 2013
and 2012 were $1,838,000, $1,841,000 and $1,218,000, respectively.

The Company leases land and building space under non-cancellable operating leases.  Future minimum lease payments under 
non-cancellable operating leases at December 31, 2014 are summarized as follows:

2015
2016
2017
2018
2019
Thereafter

(In Thousands)

$ 2,500
2,468
2,220
1,973
1,483
3,624
$ 14,268

For  the  years ended  December  31,  2014,  2013  and  2012,  annual  rental  expense  on  operating  leases  was  $2,674,000, 
$2,488,000 and $2,195,000, respectively.

NOTE 6.

VARIABLE INTEREST ENTITIES (VIEs)

The Company utilizes special purpose entities (SPEs) that constitute investments in limited partnerships that undertake certain 
development projects to achieve federal and state tax credits.  These SPEs are typically structured as VIEs and are thus subject 
95 

to  consolidation  by  the  reporting  enterprise  that  absorbs  the  majority  of  the  economic  risks  and  rewards  of  the  VIE.    To 
determine whether it must consolidate a VIE, the Company analyzes the design of the VIE to identify the sources of variability
within the VIE, including an assessment of the nature of risks created by the assets and other contractual obligations of the 
VIE, and determines whether it will absorb a majority of that variability.

The Company has invested in a limited partnership for which it determined it is not the primary beneficiary, and which thus is 
not  subject  to  consolidation  by  the  Company.    The  Company  reports  its  investment  in  this  partnership  at  its  net  realizable 
value, estimated to be the discounted value of the remaining amount of tax credits to be received.  The amount recorded as 
investment in this partnership at December 31, 2014 and 2013 was $265,000 and $313,000, respectively, and is included in 
other assets.

The Company has invested in limited partnerships as funding investor.  The partnerships are single purpose entities that lend 
money to real estate investors for the purpose of acquiring and operating commercial property.  The investments qualify for 
New Market Tax Credits under Internal Revenue Code Section 45D, as amended.  The Company has determined that it is the 
primary  beneficiary  of  the  economic  risks  and  rewards  of  the  VIEs,  and  thus  has  consolidated  these  partnership  assets  and 
liabilities into its consolidated financial statements.  The amount of recorded investment in these partnerships as of December 
31,  2014  and  2013  was  $25,460,000  and $26,005,000,  respectively,  of  which  $17,386,000  in  2014  and  2013  is  included  in 
loans of the Company.  The remaining amounts are included in other assets.

NOTE 7.

DEPOSITS

Deposits at December 31, 2014 and 2013 were as follows:

Noninterest-bearing demand
Interest-bearing checking
Savings
Time
Time, over $250,000

December 31,

2014

2013

(In Thousands)

$

$

810,460
2,158,984
29,125
205,414
194,177
3,398,160

$

$

650,456
1,930,676
23,890
218,455
196,165
3,019,642

The scheduled maturities of time deposits at December 31, 2014 were as follows:

2015
2016
2017
2018
2019
2020

$

$

(In Thousands)

218,837
84,774
44,360
30,252
17,182
4,186
399,591

At December 31, 2014 and 2013, overdraft deposits reclassified to loans were $3,544,000 and $1,602,000, respectively.

NOTE 8. 

FEDERAL FUNDS PURCHASED

At December 31, 2014, the Company had $264.3 million in federal funds purchased from its respondent banks that are clients 
of its correspondent banking unit, compared to $174.4 million at December 31, 2013. Rates paid on these funds were between 
0.25% and 0.30% as of December 31, 2014 and 2013.

At December 31, 2014, the Company had available lines of credit totaling approximately $160.0 million with various financial 
institutions for borrowing on a short-term basis, with no amount outstanding.  Available lines with these same banks totaled 
approximately $130.0 million at December 31, 2013.  These lines are subject to annual renewals with varying interest rates.

NOTE 9.

OTHER BORROWINGS

Other borrowings of $20.0 million are comprised of the Company’s 5.5% Subordinated Notes due November 9, 2022, which 
were issued in a private placement in November 2012.  The notes pay interest semi-annually.

96 

NOTE 10.

SF HOLDING 1, INC., SF REALTY 1, INC., SF FLA REALTY, INC. AND
SF GA REALTY, INC.

In January 2012, the Company formed SF Holding 1, Inc., an Alabama corporation, and its subsidiary, SF Realty 1, Inc., an 
Alabama  corporation.    In  September  2013,  the  Company  formed  SF  FLA  Realty,  Inc.,  an  Alabama  corporation  and  a 
subsidiary  of  SF  Holding  1,  Inc.    In  May  2014,  the  Company  formed  SF  GA  Realty,  Inc.,  an  Alabama  corporation  and  a 
subsidiary  of  SF  Holding  1,  Inc.    SF  Realty  1,  SF  FLA  Realty  and  SF  GA  Realty  all  hold  and  manage  participations  in 
residential mortgages and commercial real estate loans originated by ServisFirst Bank and have elected to be treated as real 
estate investment trusts (“REIT”) for U.S. income tax purposes.  SF Holding 1, Inc., SF Realty 1, Inc., SF FLA Realty, Inc. 
and SF GA Realty, Inc. are all consolidated into the Company.

NOTE 11.

PARTICIPATION IN THE SMALL BUSINESS LENDING FUND OF THE U.S. TREASURY 
DEPARTMENT

On June 21, 2011, the Company entered into a Securities Purchase Agreement with the Secretary of the Treasury, pursuant to 
which the Company issued and sold to the Treasury 40,000 shares of its Senior Non-Cumulative Perpetual Preferred Stock, 
Series  A,  having  a  liquidation  preference  of  $1,000  per  share  (the  “Series  A  Preferred  Stock”),  for  aggregate  proceeds  of 
$40,000,000.    The  issuance  was  pursuant  to  the  Treasury’s  Small  Business  Lending  Fund  program,  a  $30  billion  fund 
established under the Small Business Jobs Act of 2010, which encourages lending to small businesses by providing capital to 
qualified  community  banks  with  assets  of  less  than  $10  billion.    The  Series  A  Preferred  Stock  is  entitled  to  receive  non-
cumulative dividends payable quarterly on each January 1, April 1, July 1 and October 1, commencing October 1, 2011.  The 
dividend rate, which is calculated on the aggregate Liquidation Amount, has been initially set at 1% per annum based upon the
current level of “Qualified Small Business Lending” (“QSBL”) by the Bank.  The dividend rate for future dividend periods 
will be set based upon the percentage change in qualified lending between each dividend period and the baseline QSBL level 
established at the time the Agreement was effective.  Such dividend rate may vary from 1% per annum to 5% per annum for 
the second through tenth dividend periods, and from 1% per annum to 7% per annum for the eleventh through the first half of 
the nineteenth dividend periods. If the Series A Preferred Stock remains outstanding for more than four-and-one-half years, 
the  dividend  rate  will  be  fixed  at  9%. Prior  to  that  time,  in  general,  the  dividend  rate  decreases  as  the  level  of  the  Bank’s 
QSBL increases. Such dividends are not cumulative, but the Company may only declare and pay dividends on its common 
stock (or any other equity securities junior to the Series A Preferred Stock) if it has declared and paid dividends for the current 
dividend period on the Series A Preferred Stock, and will be subject to other restrictions on its ability to repurchase or redeem 
other securities. In addition, if (i) the Company has not timely declared and paid dividends on the Series A Preferred Stock for 
six  dividend  periods  or  more,  whether  or  not  consecutive,  and  (ii)  shares  of  Series  A  Preferred  Stock  with  an  aggregate 
liquidation preference of at least $25,000,000 are still outstanding, the Treasury (or any successor holder of Series A Preferred 
Stock) may designate two additional directors to be elected to the Company’s Board of Directors.

As is more completely described in the Certificate of Designation, holders of the Series A Preferred Stock have the right to 
vote as a separate class on certain matters relating to the rights of holders of Series A Preferred Stock and on certain corporate 
transactions. Except with respect to such matters and, if applicable, the election of the additional directors described above, 
the Series A Preferred Stock does not have voting rights.

The Company may redeem the shares of Series A Preferred Stock, in whole or in part, at any time at a redemption price equal 
to the sum of the Liquidation Amount per share and the per-share amount of any unpaid dividends for the then-current period, 
subject to any required prior approval by the Company’s primary federal banking regulator.

NOTE 12.

DERIVATIVES

The Company has entered into agreements with secondary market investors to deliver loans on a “best efforts delivery” basis. 
When a rate is committed to a borrower, it is based on the best price that day and locked with the investor for the customer for 
a 30-day period. In the event the loan is not delivered to the investor, the Company has no risk or exposure with the investor. 
The  interest  rate  lock  commitments  related  to  loans  that  are  originated  for  later  sale  are  classified  as  derivatives.  The  fair 
values of the  Company’s agreements  with investors and rate lock commitments to customers as of December 31, 2014 and 
December 31, 2013 were not material.

NOTE 13.

EMPLOYEE AND DIRECTOR BENEFITS

At December 31, 2014, the Company has two stock incentive plans, which are described below.  The compensation cost that 
has been charged against income for the plans was approximately $3,681,000, $1,205,000 and $1,049,000 for the years ended 
97 

 
December  31,  2014, 2013 and  2012,  respectively.
Included  in  the  expense  for  2014  are  non-routine  expenses  of 
approximately  $703,000  in  the  first  quarter  of  2014  resulting  from  a  correction  of  our  accounting  for  vested  stock  options 
previously  granted  to  members  of  our  advisory  boards  in  our  Huntsville,  Montgomery  and  Dothan,  Alabama  markets,  and 
approximately $1,800,000 in the second quarter of 2014 resulting from the acceleration of vesting of stock options granted to
members of our advisory boards in our Mobile, Alabama and Pensacola, Florida markets.  We historically accounted for such 
options to advisory board members under the provisions of FASB ASC Topic 718-10, Compensation – Stock Compensation, 
and now have determined to recognize as an expense the fair value of these vested options in accordance with the provisions 
of the FASB ASC Topic 505-50, Equity-Based Payments to Non-Employees.

Stock Incentive Plans

The Company’s 2005 Stock Incentive Plan (the  “2005 Plan”), originally permitted the  grant of stock options to its officers, 
employees, directors and organizers of the Company for up to 1,575,000 shares of common stock.  However, upon stockholder 
approval during 2006, the 2005 Plan was amended in order to allow the Company to grant stock options for up to 3,075,000 
shares of common stock.  Both incentive stock options and non-qualified stock options may be granted under the 2005 Plan.  
Option awards are generally granted with an exercise price equal to the estimated fair market value of the Company’s stock at
the date of grant; those option awards vest in varying amounts through 2016 and are based on continuous service during that 
vesting  period  and  have  a  ten-year  contractual  term.    Dividends  are  not  paid  on  unexercised  options  and  dividends  are  not 
subject to vesting.  The 2005 Plan provides for accelerated vesting if there is a change in control (as defined in the 2005 Plan).

On March 23, 2009, the Company’s board of directors adopted the 2009 Stock Incentive Plan (the “2009 Plan”), which was 
effective upon approval by the stockholders at the 2009 Annual Meeting of Stockholders.  The 2009 Plan originally permitted 
the grant of up to 1,275,000 shares of common stock.  However, upon stockholder approval during 2014, the 2009 Plan was 
amended in order to allow the Company to grant stock options for up to 2,775,000 shares of common stock.  The 2009 Plan 
authorizes  the  grant  of  stock  appreciation  rights,  restricted  stock,  incentive  stock  options,  non-qualified  stock  options,  non-
stock share equivalents, performance shares or performance units and other equity-based awards. Option awards are generally 
granted with an exercise price equal to the estimated fair market value of the Company’s stock at the date of grant.

As of December 31, 2014, there are a total of 2,019,000 shares available to be granted under the 2009 Amended and Restated 
Stock Incentive Plan.  

The fair value of each stock option award is estimated on the date of grant using a Black-Scholes-Merton valuation model that 
uses the assumptions noted in the following table.  Expected volatilities are based on an index of approximately 79 publicly 
traded  banks  in  the  southeast  United  States.    The  expected  term  of  options  granted  is  based  on  the  short-cut  method  and 
represents  the  period  of  time  that  options  granted  are  expected  to  be  outstanding.    The  risk-free  rate  for  periods  within  the 
contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of grant.

Expected volatility
Expected dividends
Expected term (in years)
Risk-free rate

2014

2013

19.25 %
1.31 %
8
2.24 %

18.65 %
- %
7
1.72 %

2012
19.80 %
- %
6
1.05 %

The weighted average grant-date fair value of options granted during the years ended December 31, 2014, December 31, 2013
and December 31, 2012 was $3.69, $3.04 and $2.20, respectively.

The following tables summarize stock option activity:

98 

Year Ended December 31, 2014:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

Exercisable at December 31, 2014

Year Ended December 31, 2013:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

Exercisable at December 31, 2013

Year Ended December 31, 2012:

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

Exercisable at December 31, 2012

Weighted 
Average 
Exercise 
Price

Weighted 
Average 
Remaining 
Contractual 
Term (years)

Aggregate 
Intrinsic Value
(In Thousands)

7.69
16.83
5.92
11.92
9.38

7.75

6.96
12.65
4.48
7.50
7.69

5.40

6.11
10.00
4.24
8.18
6.96

4.68

5.5
9.3
2.5
7.9
5.9

4.1

5.8
9.7
2.8
5.6
5.5

3.2

6.0
9.3
2.4
-
5.8

3.6

$

$

$

$

$

$

$

$

$

14,300
2,339
22,679
-
38,256

14,901

9,905
213
2,532
-
14,300

9,797

12,508
130
5,846
-
9,905

7,831

Shares

2,328,900
139,000
(838,983)
(6,000)
1,622,917

591,418

2,449,500
180,000
(282,600)
(18,000)
2,328,900

1,161,732

3,221,400
136,500
(864,390)
(44,010)
2,449,500

1,238,475

$

$

$

$

$

$

$

$

$

Exercisable options at December 31, 2014 were as follows:

Range of 
Exercise Price

Shares

Weighted 
Average 
Exercise Price

Weighted 
Average 
Remaining 
Contractual 
Term (years)

$

3.33
3.67
5.00
6.67
8.33
11.00
13.83

$

13,500
150,000
10,500
45,000
267,418
15,000
90,000
591,418

3.33
3.67
5.00
6.67
8.33
11.00
13.83
7.75

0.5
1.3
2.2
2.5
4.3
8.2
9.0
4.1

Aggregate 
Intrinsic Value
(In Thousands)
400
$
4,392
293
1,183
6,583
329
1,721
14,901

As of December 31, 2014, there was $1,218,000 of total unrecognized compensation cost related to non-vested stock options.  
The cost is expected to be recognized on the straight-line method over the next 2.3 years. The total fair value of shares vested 
during the years ended December 31, 2014, 2013 and 2012 was $2,025,000, $705,000 and $404,000, respectively. The fair 
value  of  shares  vested  during  2014  includes  the  accelerated  vesting  of  nonemployee  options  awarded  to  the  Company’s 
advisory directors in its Mobile, Alabama and Pensacola, Florida markets.

Restricted Stock

99 

 
The Company has awarded 235,500 shares of restricted stock to certain officers, of which 60,000 shares are vested.  The value 
of restricted stock is determined to be the current value of the Company’s stock at the grant date, and this total value will be 
recognized  as  compensation  expense  over  the  vesting  period.    As  of  December  31,  2014,  there  was  $852,000  of  total 
unrecognized compensation cost related to non-vested restricted stock.  The cost is expected to be recognized evenly over the 
remaining 1.7 years of the restricted stock’s vesting period.

Stock Warrants

In recognition of the efforts and  financial risks undertaken  by the organizers of  ServisFirst Bank (the  “Bank”) in 2005, the 
Bank  granted  warrants to organizers  for 180,000 shares of Bank common  stock  with an exercise price of $3.333 per share.  
The warrants became warrants to purchase a like number of shares of the Company’s common stock upon the formation of the 
Company as a holding company for the Bank.  60,000 of these warrants were exercised in 2011 and the remaining 120,000 
were exercised in 2012.

The Company granted warrants for 225,000 shares of common stock with an exercise price of $8.333 per share in the third 
quarter of 2008.  These warrants were issued in connection with trust preferred securities and 13,500 of these warrants were 
exercised in 2012, with the remaining 211,500 warrants exercised in 2013.

The Company granted warrants for 45,000 shares of common stock with an exercise price of $8.333 per share in the second 
quarter of 2009.  These warrants were issued in connection with the issuance of the Company’s 8.25% Subordinated Note. All 
of these warrants were exercised on May 14, 2014.

Retirement Plans

The Company has a retirement savings 401(k) and profit-sharing plan in which all employees age 21 and older may participate 
after completion of one year of service.  For employees in service with the Company at June 15, 2005, the length of service 
and  age  requirements  were  waived.    The  Company  matches  employees’  contributions based  on  a  percentage  of  salary 
contributed by participants and may make additional discretionary profit sharing contributions.  The Company’s expense for 
the plan was $811,000, $878,000 and $1,167,000 for 2014, 2013 and 2012, respectively.  The Company’s board of directors 
approved additional discretionary matches for 2013 and 2012 based on the profits of the Company during those years.  The 
additional matches were 1% and 4%, respectively, and amounted to $200,000 and $576,000, respectively, and are included in 
the expenses above.

NOTE 14.

COMMON STOCK

On May 19, 2014, the Company completed its initial public offering of 1,875,000 shares of common stock at a public offering 
price  of  $30.33  per  share.    The  Company  received  net  proceeds  of  approximately  $52.1  million  from  the  offering,  after 
deducting the underwriting discount and offering expenses.

On June 16, 2014, the Company declared a three-for-one split of its common stock in the form of a stock dividend.  On July 
16, 2014, stockholders of record as of the close of business on July 9, 2014 received a distribution of two additional shares of 
Company  common  stock  for  each  common  share  owned.    All  share  and  per  share  amounts  for  all  periods  presented  are 
reported giving effect to this three-for-one stock split.

During 2013, the Company completed private placements of 750,000 shares of common stock.  The shares were issued and 
sold  at  $13.83  per  share  to  110 accredited  investors and  14 non-accredited  investors.    This  sale  of  stock  resulted  in  net 
proceeds of $10,337,000.  This includes stock offering expenses of $38,000.

NOTE 15.

REGULATORY MATTERS

The  Bank  is  subject  to  dividend  restrictions  set  forth  in  the  Alabama  Banking  Code  and  by  the  Alabama  State  Banking 
Department.  Under such restrictions, the Bank may not, without the prior approval of the Alabama State Banking Department, 
declare  dividends  in  excess  of  the  sum  of  the  current  year’s  earnings  plus  the  retained  earnings  from  the  prior  two  years.  
Based on these restrictions, the Bank would be limited to paying $129.1 million in dividends as of December 31, 2014.

The Bank is subject to various regulatory capital requirements administered by the state and federal banking agencies.  Failure 
to  meet  minimum  capital  requirements  can  initiate  certain mandatory  and  possible  additional  discretionary  actions  by 
regulators that if undertaken, could have a direct material effect on the Bank and the financial statements.  Under regulatory
capital adequacy guidelines and the regulatory framework for prompt corrective action, the Bank must meet specific capital 
guidelines involving quantitative  measures of the Bank’s assets, liabilities, and certain off-balance-sheet items as calculated 
100 

under regulatory accounting practices.  The Bank’s capital amounts and classification under the prompt corrective guidelines 
are also subject to qualitative judgments by the regulators about components, risk weightings, and other factors.

Quantitative measures established by regulation to ensure capital adequacy require the Bank to maintain minimum amounts 
and ratios (set forth in the table below) of total risk-based capital and Tier 1 capital to risk-weighted assets (as defined in the 
regulations), and Tier 1 capital to adjusted total assets (as defined).  Management believes, as of December 31, 2014, that the 
Bank meets all capital adequacy requirements to which it is subject.

As of December 31, 2014, the most recent notification from the Federal Deposit Insurance Corporation categorized ServisFirst 
Bank  as  well  capitalized under  the  regulatory  framework  for  prompt  corrective  action. To  remain  categorized  as  well 
capitalized, the Bank will have to maintain minimum total risk-based, Tier 1 risk-based, and Tier 1 leverage ratios as disclosed 
in  the  table  below.    Management  believes  that  it  is  well  capitalized  under  the  prompt  corrective  action  provisions  as  of 
December 31, 2014.

The Company’s and Bank’s actual capital amounts and ratios are presented in the following table:

As of December 31, 2014:

Total Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

Tier I Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

Tier I Capital to Average Assets:

Consolidated
ServisFirst Bank

As of December 31, 2013:

Total Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

Tier I Capital to Risk Weighted Assets:

Consolidated
ServisFirst Bank

Tier I Capital to Average Assets:

Consolidated
ServisFirst Bank

Actual

For Capital Adequacy 
Purposes

To Be Well Capitalized Under 
Prompt Corrective Action 
Provisions

Amount

Ratio

Amount

Ratio

Amount

Ratio

$

$

458,073
397,748

402,471
362,119

402,471
362,119

343,904
341,256

293,301
310,593

293,301
310,593

13.38 % $
11.62 %

11.75 %
10.58 %

9.91 %
8.92 %

11.73 % $
11.64 %

10.00 %
10.59 %

8.48 %
8.98 %

273,943
273,939

136,972
136,970

162,377
162,375

234,617
234,601

117,308
117,301

138,373
138,331

8.00 %
8.00 % $

N/A
342,424

4.00 %
4.00 %

4.00 %
4.00 %

N/A
205,454

N/A
202,969

8.00 %
8.00 % $

N/A
293,252

4.00 %
4.00 %

4.00 %
4.00 %

N/A
175,951

N/A
172,913

N/A
10.00 %

N/A
6.00 %

N/A
5.00 %

N/A
10.00 %

N/A
6.00 %

N/A
5.00 %

NOTE 16.

OTHER OPERATING INCOME AND EXPENSES

The major components of other operating income and expense included in noninterest income and noninterest expense are as 
follows:

101 

Other Operating Income

(Loss) gain on sale of other real estate owned
Credit card income
Other

Other Operating Expenses

Postage
Telephone
Data processing
Other loan expenses
Supplies
Customer and public relations
Marketing
Sales and use tax
Donations and contributions
Directors fees
Write-down investment in tax credit partnerships
Other operational losses
Other

NOTE 17.

INCOME TAXES

The components of income tax expense are as follows:

2014

Years Ended December 31,
2013
(In Thousands)

2012

(413) $
2,041
1,006
2,634 $

(159) $
1,425
878
2,144

$

(105)
1,064
744
1,703

264 $
555
3,126
1,296
399
959
477
259
466
364
2,552
575
3,680
14,972 $

195
465
2,535
1,882
380
838
532
309
370
341
356
113
2,613
10,929

$

$

159
385
2,202
2,836
320
791
454
198
482
286
330
22
2,257
10,722

$

$

$

$

Current tax expense:

Federal
State

Total current tax expense
Deferred tax expense (benefit):

$

Federal
State

Total deferred tax expense

Total income tax expense

$

2014

Year Ended December 31,
2013
(In Thousands)

2012

25,929 $
693
26,622

(3,778)
(1,243)
(5,021)
21,601 $

21,264
899
22,163

(1,616)
(189)
(1,805)
20,358

$

$

17,993
1,308
19,301

(1,999)
(182)
(2,181)
17,120

The Company’s total income tax expense differs from the amounts computed by applying the Federal  income tax  statutory 
rates to income before income taxes.  A reconciliation of the differences is as follows:

102 

Income tax at statutory federal rate
Effect on rate of:

State income tax, net of federal tax effect
Tax-exempt income, net of expenses
Bank owned life insurance contracts

Incentive stock option expense
Federal tax credits
Other
Effective income tax and rate

Income tax at statutory federal rate
Effect on rate of:

State income tax, net of federal tax effect
Tax-exempt income, net of expenses
Bank owned life insurance contracts

Incentive stock option expense
Other
Effective income tax and rate

Income tax at statutory federal rate
Effect on rate of:

State income tax, net of federal tax effect
Tax-exempt income, net of expenses
Bank owned life insurance contracts

Incentive stock option expense
Other
Effective income tax and rate

Year Ended December 31, 2014

Amount
(In Thousands)

$

25,892

% of Pre-tax 
Earnings

35.00 %

(0.49)%
(1.78)%
(1.08)%
(0.02)%
(2.24)%
(0.19)%
29.20 %

(358)
(1,316)
(798)
(18)
(1,659)
(142)
21,601

Year Ended December 31, 2013

Amount
(In Thousands)

% of Pre-tax 
Earnings

21,691

35.00 %

462
(1,200)
(698)
66
(37)
20,284

0.75 %
(1.94)%
(1.13)%
0.11 %
(0.06)%
32.85 %

Year Ended December 31, 2012

Amount
(In Thousands)

% of Pre-tax 
Earnings

18,047

35.00 %

732
(1,007)
(568)
121
(206)
17,119

1.42 %
(1.95)%
(1.10)%
0.23 %
(0.40)%
33.20 %

$

$

$

$

$

103 

The components of net deferred tax asset are as follows:

Deferred tax assets:

Allowance for loan losses
Other real estate owned
Nonqualified equity awards
Nonaccrual interest
State tax credits
Investments
Deferred loan fees
Other deferred tax assets

Total deferred tax assets

Deferred tax liabilities:

Net unrealized gain on securities available for sale
Depreciation
Prepaid expenses
Deferred loan fees
Investments
Other deferred tax liabilities

Total deferred tax liabilities

Net deferred income tax assets

December 31,

2014

2013

(In Thousands)

13,491
1,319
1,594
444
987
667
87
117
18,706

2,418
421
151
-
-
-
2,990
15,716

$

$

11,844
1,222
773
374
-
-
-
141
14,354

2,102
514
161
83
229
247
3,336
11,018

$

$

The Company believes its net deferred tax asset is recoverable as of December 31, 2014 based on the expectation of future 
taxable income and other relevant considerations.

The Company and its  subsidiaries file a consolidated U.S.  Federal income tax return and various consolidated and  separate 
company  state  income  tax  returns.    The  Company  is  currently  open  to  audit  under  the  statute  of  limitations  by  the  Internal 
Revenue  Service  for  the  years  ended  December  31,  2011  through  2014.    The  Company  is  also  currently  open  to  audit  by 
several state departments of revenue for the years ended December 31, 2011 through 2014.  The audit periods differ depending 
on the date the Company began business activities in each state.  Currently, there are no years for which the Company filed a 
federal or state income tax return that are under examination by the IRS or any state department of revenue.

Accrued  interest  and  penalties  on  unrecognized  income  tax  benefits  totaled  $6,000  and  $12,000  as  of  January  1,  2014  and 
December 31, 2014, respectively.  Unrecognized income tax benefits as of December 31, 2013 and December 31, 2014, that, if 
recognized,  would  impact  the  effective  income  tax  rate  totaled  $437,000  and  $804,000  (net  of  the  federal  benefit  on  state 
income tax issues), respectively.  The Company does not expect any of the uncertain tax positions to be settled or resolved 
during the next twelve months.

The  following  table  presents  a  summary  of  the  changes  during  2014,  2013  and  2012  in  the  amount  of  unrecognized  tax 
benefits that are included in the consolidated balance sheets.

Balance, beginning of year

Increases related to prior year tax positions
Decreases related to prior year tax positions
Increases related to current year tax positions
Settlements
Lapse of statute
Balance, end of year

$

$

2014

2013
(In Thousands)
161
$
276
-
-
-
-
437

$

$

$

437
367
-
-
-
-
804

2012

-
-
-
161
-
-
161

NOTE 18.

COMMITMENTS AND CONTINGENCIES

Loan Commitments

The  Company  is  a  party  to  financial  instruments  with  off-balance-sheet  risk  in  the  normal  course  of  business  to  meet  the 
financing needs of its customers.  These financial instruments include commitments to extend credit, credit card arrangements, 

104 

and standby letters of credit.  Such commitments involve, to varying degrees, elements of credit and interest rate risk in excess 
of  the  amount  recognized  in  the  balance  sheets.    A  summary  of  the  Company’s  approximate  commitments  and  contingent 
liabilities is as follows:

Commitments to extend credit
Credit card arrangements
Standby letters of credit and
financial guarantees
Total

2014

2013

2012

1,156,682
45,155

(In Thousands)
1,052,902
$
38,122

33,280
1,235,117

$

40,371
1,131,395

$

$

$

$

824,047
25,699

36,374
886,120

Commitments to extend credit, credit card arrangements, commercial letters of credit and standby letters of credit all include
exposure to some credit loss in the event of nonperformance of the customer.  The Company uses the same credit policies in 
making  commitments  and  conditional  obligations  as  it  does  for  on-balance  sheet  financial  instruments. Because  these 
instruments  have  fixed  maturity  dates,  and  because  many  of  them  expire  without  being  drawn  upon,  they  do  not  generally 
present any significant liquidity risk to the Company.

NOTE 19.

CONCENTRATIONS OF CREDIT

The Company originates primarily commercial, residential, and consumer loans to customers in the Company’s market area.  
The  ability  of  the  majority  of  the  Company’s  customers  to  honor  their  contractual  loan  obligations  is  dependent  on  the 
economy in the market area.

The Company’s loan portfolio is concentrated primarily in loans secured by real estate, of which 54% is secured by real estate 
in the Company’s primary market areas.  In addition, a substantial portion of the other real estate owned is located in that same 
market.   Accordingly, the ultimate collectability of the  loan portfolio and the recovery  of the carrying amount of other real
estate owned are susceptible to changes in market conditions in the Company’s primary market area.

NOTE 20.

EARNINGS PER COMMON SHARE

Basic  earnings  per  common  share  are  computed  by  dividing  net  income  available  to  common  stockholders  by  the 
weighted average number of common shares outstanding during the period.  Diluted earnings per common share include 
the dilutive effect of additional potential common shares issuable under stock options and warrants.

105 

2014

Years Ended December 31,
2013
(Dollar Amounts In Thousands Except Per Share 
Amounts)

2012

Earnings Per Share
Weighted average common shares outstanding
Net income available to common stockholders
Basic earnings per common share

Weighted average common shares outstanding
Dilutive effects of assumed conversions and
exercise of stock options and warrants

Weighted average common and dilutive potential

common shares outstanding

Net income available to common stockholders
Effect of interest expense on convertible debt, net of tax
and discretionary expenditures related to conversion
Net income available to common stockholders, adjusted

for effect of debt conversion
Diluted earnings per common share

23,855,001

20,607,213

51,946 $
2.18

41,201 $
2.00 $

17,989,311
34,045
1.89

23,855,001

20,607,213

17,989,311

963,220

1,198,812

2,835,945

24,818,221

21,806,025

51,946 $

41,201 $

20,825,256
34,045

- $

115 $

569

51,946 $
2.09 $

41,316 $
1.90 $

34,614
1.66

$
$

$

$

$
$

NOTE 21.

RELATED PARTY TRANSACTIONS

As more fully described in Note 3, the Company had outstanding loan balances to related parties as of December 31, 2014 and 
2013 in  the  amount  of  $13.1  million and  $13.1  million,  respectively. Related  party  deposits  totaled  approximately  $5.6 
million and $6.2 million at December 31, 2014 and 2013, respectively.

NOTE 22.

FAIR VALUE MEASUREMENT

Measurement of fair value under U.S. GAAP establishes a hierarchy that prioritizes observable and unobservable inputs used 
to measure fair value, as of the measurement date, into three broad levels, which are described below:

Level 1: Quoted prices (unadjusted) in active markets that are accessible at the measurement date for assets or liabilities. The
fair value hierarchy gives the highest priority to Level 1 inputs.

Level 2: Observable prices that are based on inputs not quoted on active markets, but corroborated by market data.

Level 3: Unobservable  inputs  are  used  when  little  or  no  market  data  is  available.  The  fair  value  hierarchy  gives  the  lowest 
priority to Level 3 inputs.

In determining fair value, the Company utilizes valuation techniques that maximize the use of observable inputs and minimize 
the use of unobservable inputs to the extent possible and also considers counterparty credit risk in its assessment of fair value.

Debt  Securities.    Where  quoted  prices  are  available  in  an  active  market,  securities  are  classified  within  Level  1  of  the 
hierarchy.  Level 1 securities include highly liquid government securities such as U.S. treasuries and exchange-traded equity 
securities.    For  securities  traded  in  secondary  markets  for  which  quoted  market  prices  are  not  available,  the  Company 
generally relies on prices obtained from independent vendors. Such independent pricing services are to advise the Company on 
the carrying value of the securities available for sale portfolio.  As part of the Company’s procedures, the price provided from 
the service is evaluated for reasonableness given market changes.  When a questionable price exists, the Company investigates 
further  to  determine  if  the  price  is  valid.    If  needed,  other  market  participants  may  be  utilized  to  determine  the  correct  fair 
value.    The  Company  has  also  reviewed  and  confirmed  its  determinations  in  discussions  with  the  pricing  service  regarding 
their methods of price discovery.  Securities measured with these techniques are classified within Level 2 of the hierarchy and 
often  involve  using  quoted  market  prices  for  similar  securities,  pricing models  or  discounted  cash  flow  calculations  using 
inputs  observable  in  the  market  where  available.    Examples  include  U.S.  government  agency  securities,  mortgage-backed 
securities, obligations of  states and political subdivisions, and certain corporate, asset-backed and other securities.  In cases 
where Level 1 or Level 2 inputs are not available, securities are classified in Level 3 of the hierarchy.

106 

Interest Rate Swap Agreements.  The fair value is estimated by a third party using inputs that are observable or that can be 
corroborated  by  observable  market  data  and,  therefore,  are  classified  within  Level  2  of  the  hierarchy.    These  fair  value 
estimations  include  primarily  market  observable  inputs  such  as  yield  curves  and  option  volatilities,  and  include  the value 
associated with counterparty credit risk.

Impaired  Loans.    Impaired  loans  are  measured  and  reported  at  fair  value  when  full  payment  under  the  loan  terms  is  not 
probable. Specific allowances for impaired loans are based on comparisons of the recorded carrying values of the loans to the 
present  value  of  the  estimated  cash  flows  of  these  loans  at  each  loan’s  original  effective  interest  rate,  the  fair  value  of  the 
collateral or the observable market prices of the loans. Fair value is generally determined based on appraisals performed by 
certified and licensed appraisers using inputs such as absorption rates, capitalization rates and market comparables, adjusted
for estimated costs to sell.  Management modifies the appraised values, if needed, to take into account recent developments in 
the  market  or  other  factors,  such  as changes  in  absorption  rates  or  market  conditions  from  the  time  of  valuation,  and 
anticipated  sales  values  considering  management’s  plans  for  disposition.    Such  modifications  to  the  appraised  values  could 
result in lower valuations of such collateral.  Estimated costs to sell are based on current amounts of disposal costs for similar 
assets.    These  measurements  are  classified  as  Level  3  within  the  valuation  hierarchy.    Impaired  loans  are  subject  to 
nonrecurring  fair  value  adjustment  upon  initial  recognition  or  subsequent  impairment.    A  portion  of  the  allowance  for  loan 
losses is allocated to impaired loans if the value of such loans is deemed to be less than the unpaid balance.  Impaired loans are 
reviewed  and  evaluated  on  at  least  a  quarterly  basis  for  additional  impairment  and  adjusted  accordingly  based  on  the  same 
factors identified above.  The amount recognized as an impairment charge related to impaired loans that are measured at fair 
value  on  a  nonrecurring  basis  was  $4,961,000 and  $9,589,000 during  the  years  ended  December  31,  2014  and 2013, 
respectively.

Other Real Estate Owned.  Other real estate owned (“OREO”) acquired through, or in lieu of, foreclosure are held for sale and 
are initially recorded at the lower of cost or fair value, less selling costs.  Any write-downs to fair value at the time of transfer 
to  OREO  are  charged  to  the  allowance  for  loan  losses  subsequent  to  foreclosure.    Values  are  derived  from  appraisals  of 
underlying collateral and discounted cash flow analysis.  Net losses on the sale and write-downs of OREO of $1,297,000 and 
$868,000 was recognized during the years ended December 31, 2014 and 2013, respectively.  These charges were for write-
downs in the value of OREO subsequent to foreclosure and losses on the disposal of OREO.  OREO is classified within Level 
3 of the hierarchy.

The following table presents the Company’s financial assets and financial liabilities carried at fair value on a recurring basis as 
of December 31, 2014 and December 31, 2013:

Assets Measured on a Recurring Basis:

Available-for-sale securities:

U.S. Treasury and government sponsored agencies
Mortgage-backed securities
State and municipal securities
Corporate debt
Total assets at fair value

Assets Measured on a Recurring Basis:

Available-for-sale securities

U.S. Treasury and government sponsored agencies
Mortgage-backed securities
State and municipal securities
Corporate debt
Total assets at fair value

Fair Value Measurements at December 31, 2014 Using

Quoted Prices in 
Active Markets 
for Identical 
Assets (Level 1)

Significant Other 
Observable Inputs 
(Level 2)

Significant 
Unobservable 
Inputs (Level 3)

(In Thousands)

Total

$

$

$

$

51,138 $
95,523
135,663
15,986
298,310 $

- $
-
-
-
- $

51,138
95,523
135,663
15,986
298,310

Fair Value Measurements at December 31, 2013 Using

Significant Other 
Observable Inputs 
(Level 2)

Significant 
Unobservable 
Inputs (Level 3)

(In Thousands)

Total

32,274 $
87,748
129,831
15,875
265,728 $

- $
-
-
-
- $

32,274
87,748
129,831
15,875
265,728

$

$

$

$

-
-
-
-
-

Quoted Prices in 
Active Markets 
for Identical 
Assets (Level 1)

-
-
-
-
-

107 

The carrying amount and estimated fair value of the Company’s financial instruments were as follows::

Fair Value Measurements at December 31, 2014 Using

Quoted Prices in 
Active Markets 
for Identical 
Assets (Level 1)

Significant Other
Observable 
Inputs (Level 2)

Significant 
Unobservable 
Inputs (Level 3)

Assets Measured on a Nonrecurring Basis:

Impaired loans
Other real estate owned and repossessed assets

$

Total assets at fair value

-
-
-

(In Thousands)
- $
-
- $

21,631
6,840
28,471

$

$

Total

21,631
6,840
28,471

Assets Measured on a Nonrecurring Basis:

Impaired loans
Other real estate owned

Total assets at fair value

Fair Value Measurements at December 31, 2013 Using

Quoted Prices in 
Active Markets 
for Identical 
Assets (Level 1)

$

$

-
-
-

$

$

Significant Other
Observable 
Inputs (Level 2)

Significant 
Unobservable 
Inputs (Level 3)

(In Thousands)
- $
-
- $

25,696
12,861
38,557

$

$

Total

25,696
12,861
38,557

The fair value of a financial instrument is the current amount that would be exchanged in a sale between willing parties, other 
than  in a  forced liquidation.   Fair value is best determined based upon quoted  market prices.  However, in  many instances, 
there are no quoted market prices for the Company’s various financial instruments.  In cases where quoted market prices are 
not  available,  fair  values  are  based  on  estimates  using  present  value  or  other  valuation  techniques.    Those  techniques  are 
significantly affected by the assumptions used, including the discount rate and estimates of future cash flows.  Accordingly, 
the fair value estimates may not be realized in an immediate settlement of the instrument. Current U.S. GAAP excludes certain
financial instruments and all nonfinancial instruments from its fair value disclosure requirements.  Accordingly, the aggregate 
fair value amounts presented may not necessarily represent the underlying fair value of the Company.

The  following  methods  and  assumptions  were  used  by  the  Company  in  estimating  its  fair  value  disclosures  for  financial 
instruments.

Cash and cash equivalents: The carrying amounts in the statements of condition approximate these assets’ fair value.

Debt  securities: Where  quoted  prices  are  available  in  an  active  market,  securities  are  classified  within  Level  1  of  the 
hierarchy.  Level 1 securities include highly liquid government securities such as U.S. treasuries and exchange-traded equity 
securities.    For  securities  traded  in  secondary  markets  for  which  quoted  market  prices  are  not  available,  the  Company 
generally relies on prices obtained from independent vendors.  Such independent pricing services are to advise the Company 
on the carrying value of the securities available for sale portfolio.  As part of the Company’s procedures, the price provided 
from  the  service  is  evaluated  for  reasonableness  given  market  changes.    When  a  questionable  price  exists,  the  Company 
investigates  further to determine if the price is valid.  If needed, other market participants  may be utilized to determine the 
correct fair value.  The Company has also reviewed and confirmed its determinations in discussions with the pricing service 
regarding  their  methods  of  price  discovery.    Securities measured  with  these  techniques  are  classified  within  Level  2  of  the 
hierarchy  and  often  involve  using  quoted  market  prices  for  similar  securities,  pricing  models  or  discounted  cash  flow 
calculations  using  inputs  observable  in  the  market  where  available.    Examples  include  U.S.  government  agency  securities, 
mortgage-backed  securities,  obligations  of  states  and  political  subdivisions,  and  certain  corporate,  asset-backed  and  other 
securities.    In  cases  where  Level  1  or  Level  2  inputs  are  not  available,  securities  are  classified  in  Level  3  of  the  fair  value 
hierarchy.    

Equity securities: Fair values for FHLB stock and FNBB stock are considered to be their cost as they are redeemed at par 
value.  The carrying amounts of investments in CRA-qualified mutual funds approximate their fair value.

Loans, net: For variable-rate loans that re-price frequently and with no significant change in credit risk, fair value is based on 
carrying amounts.  The  fair  value of other loans (for example, fixed-rate commercial real estate loans,  mortgage loans, and 
industrial loans) is estimated using discounted cash flow analysis, based on interest rates currently being offered for loans with 
similar terms to borrowers of  similar credit quality.  Loan fair value estimates include judgments regarding future expected 
loss experience and risk characteristics.  The method of estimating fair value does not incorporate the exit-price concept of fair 

108 

value as prescribed by ASC 820 and generally produces a higher value than an exit-price approach.  The measurement of the 
fair value of loans is classified within Level 3 of the fair value hierarchy.

Mortgage loans held for sale:  Loans are committed to be delivered to investors on a “best efforts delivery” basis within 30 
days of origination.  Due to this short turn-around time, the carrying amounts of the Company’s agreements approximate their 
fair values.

Bank owned life insurance contracts:  The carrying amounts in the statements of condition approximate these assets’ fair 
value.

Deposits: The fair values disclosed  for demand deposits  are, by definition, equal to the amount payable on demand at the 
reporting date (that is, their carrying amounts).  The carrying amounts of variable-rate, fixed-term money market accounts and 
certificates  of  deposit  approximate  their  fair  values.    Fair  values  for  fixed-rate  certificates  of  deposit  are  estimated  using  a 
discounted cash flow calculation using interest rates currently offered for deposits with similar remaining maturities.  The fair 
value of the Company’s time deposits do not take into consideration the value of the Company’s long-term relationships with 
depositors, which may have significant value.  Measurements of the fair value of certificates of deposit are classified within
Level 2 of the fair value hierarchy.

Other borrowings:  The fair values of borrowings are estimated using discounted cash flow analysis, based on interest rates 
currently  being  offered  by  the  Federal  Home  Loan  Bank  for  borrowings  of  similar  terms  as  those  being  valued.    These 
measurements are classified as Level 2 in the fair value hierarchy.

Federal funds purchased:  The carrying amounts in the statements of condition approximate these liabilities’ fair value.

Loan commitments: The fair values of the  Company’s off-balance-sheet financial instruments are based on fees currently 
charged to enter into similar agreements.  Since the majority of the Company’s other off-balance-sheet financial instruments 
consists  of  non-fee-producing,  variable-rate  commitments,  the  Company  has  determined  they  do  not  have  a  distinguishable 
fair value.

The carrying amount, estimated fair value and placement in the fair value hierarchy of the Company’s financial instruments as
of December 31, 2014 and December 31, 2013 are presented in the following table.  This table includes those financial assets 
and liabilities that are not measured and reported at fair value on a recurring basis or nonrecurring basis.

The Company’s financial assets and financial liabilities which are carried at fair value were as follows:

109 

Financial Assets:
Level 1 Inputs:

Cash and cash equivalents

Level 2 Inputs:

Debt securities available for sale
Debt securities held to maturity
Restricted equity securities
Federal funds sold
Mortgage loans held for sale
Bank owned life insurance contracts

Level 3 Inputs:
Loans, net

Financial Liabilities:
Level 2 Inputs:

Deposits
Federal funds purchased
Other borrowings

December 31,

2014

2013

Carrying 
Amount

Fair Value

Carrying 
Amount

Fair Value

(In Thousands)

$

$

$

$

297,464

298,310
29,355
3,921
891
5,984
86,288

$

$

297,464

298,310
29,974
3,921
891
5,984
86,288

$

$

258,415

265,728
32,274
4,230
8,634
8,134
69,008

258,415

265,728
31,315
4,230
8,634
8,134
69,008

$ 3,324,229

$ 3,327,371

$

2,828,205

$ 2,825,924

$ 3,398,160
264,315
19,973

$ 3,399,261
264,315
19,973

$

3,019,642
174,380
19,940

$ 3,024,390
174,380
19,940

NOTE 23.

PARENT COMPANY FINANCIAL INFORMATION

The following information presents the condensed balance sheet of the Company as of December 31, 2014 and 2013 and the 
condensed statements of income and cash flows for the years ended December 31, 2014, 2013 and 2012.

CONDENSED BALANCE SHEETS
(In Thousands)

ASSETS
Cash and due from banks
Investment in subsidiary
Other assets

Total assets

LIABILITIES AND STOCKHOLDERS' EQUITY
Liabilities:
Other borrowings
Other liabilities

Total liabilities
Stockholders' equity:
Preferred stock, Series A Senior Non-Cumulative Perpetual, par value $.001
(liquidation preference $1,000), net of discount; 40,000 shares authorized,
40,000 shares issued and outstanding at December 31, 2014 and 2013
Common stock, par value $.001 per share; 50,000,000 shares authorized;
24,801,518 shares issued and outstanding at December 31, 2014 and
22,050,036 shares issued and outstanding at December 31, 2013

Additional paid-in capital
Retained earnings
Accumulated other comprehensive income

Total stockholders' equity

Total liabilites and stockholders' equity

110 

December 
31, 2014

December 31, 
2013

61,611 $

366,609
51
428,271 $

2,562
314,489
194
317,245

19,973 $
1,337
21,310

19,940
113
20,053

39,958

39,958

25
185,397
177,091
4,490
406,961
428,271 $

7
123,325
130,011
3,891
297,192
317,245

$

$

$

$

CONDENSED STATEMENTS OF INCOME
FOR THE YEARS ENDED DECEMBER 31,
(In Thousands)

Income:
Dividends received from subsidiary
Other income

Total income

Expense:
Other expenses

Total expenses

Equity in undistributed earnings of subsidiary
Net income

Dividends on preferred stock

Net income available to common stockholders

2014

2013

2012

$

$

12,000
-
12,000

1,183
1,183
41,529
52,346
400
51,946

$

4,750
1
4,751

1,147
1,147
37,997
41,601
400
41,201

-
41
41

1,594
1,594
35,998
34,445
400
34,045

STATEMENTS OF CASH FLOW
FOR THE YEARS ENDED DECEMBER 31,
(In Thousands)

Operating activities
Net income
Adjustments to reconcile net income to net cash used in

operating activities:

       Other
       Equity in undistributed earnings of subsidiary

Net cash (used in) provided by operating activities

Investing activities
       Investment in subsidiary

Net cash used in investing activities

Financing activities
       Proceeds from other borrowings
       Repayment of subordinated debentures
       Proceeds from issuance of common stock, net
       Dividends paid on common stock
       Dividends paid on preferred stock

Net cash provided by financing activities

Increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

2014

2013

2012

$

52,346

$

41,601

$

34,445

165
(41,529)
10,982

-
-

-
-
52,076
(3,609)
(400)
48,067
59,049
2,562
61,611

$

(224)
(37,997)
3,380

(10,499)
(10,499)

-
-
10,499
(3,682)
(400)
6,417
(702)
3,264
2,562

$

878
(35,998)
(675)

-
-

19,917
(15,464)
112
(3,134)
(400)
1,031
356
2,908
3,264

$

NOTE 24.

SUBSEQUENT EVENTS

On January 31, 2015, we completed the merger with Metro Bancshares, Inc. (“Metro”), which resulted in the acquisition of 
100%  of  all  the  outstanding  shares  of  Metro,  including  all  outstanding  options  and  warrants,  for  an  aggregate  of  636,720 
shares of  ServisFirst common stock and approximately $20.9 million in cash, representing aggregate consideration value of 
approximately $40.3 million (based on the closing price of ServisFirst Bancshares, Inc. on January 30, 2015). The acquisition 
of Metro represents our first strategic acquisition and our entry into the Atlanta metropolitan market. At December 31, 2014, 
Metro  had  total  assets  of  approximately  $211  million,  total  loans  of  approximately  $154  million,  total  deposits  of 
approximately  $182  million  and  total  stockholders’  equity  of  approximately  $28  million.  The  cash  portion  of  the  merger 
consideration was paid from the Company’s cash on hand. Because the acquisition closed on January 31, 2015, after the end 
of the fiscal period covered by this Annual Report on Form 10-K, the Company’s financial information does not include any 
of the results of operations from Metro or its subsidiary, Metro Bank. 

QUARTERLY FINANCIAL DATA (UNAUDITED)

The following table sets forth certain  unaudited quarterly  financial data derived  from our consolidated financial  statements.  
Such  data  is  only  a  summary  and  should  be  read  in  conjunction  with  our  historical consolidated  financial  statements  and 
related notes continued in this annual report on Form 10-K.

111 

Interest income
Interest expense
Net interest income
Provision for loan losses
Net income available to common stockholders
Net income per common share, basic
Net income per common share, diluted

Interest income
Interest expense
Net interest income
Provision for loan losses
Net income available to common stockholders
Net income per common share, basic
Net income per common share, diluted

2014 Quarter Ended
(Dollars in thousands, except per share data)

March 31

June 30

34,281 $
3,432
30,849
2,314
11,658

0.53 $
0.51 $

35,424
3,446
31,978
2,438
11,469
0.49
0.46

September 30
36,857
$
3,538
33,319
2,748
13,902
0.56
0.54

$
$

December 31
38,163
3,703
34,460
2,759
14,917
0.60
0.58

$

$
$

2013 Quarter Ended
(Dollars in thousands, except per share data)

March 31

June 30

29,165 $
3,264
25,901
4,284
9,151
0.48 $
0.43 $

30,692
3,211
27,481
3,334
9,586
0.46
0.45

September 30
32,499
$
3,534
28,965
3,034
10,712
0.51
0.49

$
$

December 31
33,725
3,610
30,115
2,356
11,752
0.55
0.53

$

$
$

$

$
$

$

$
$

ITEM 9.  

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 
FINANCIAL DISCLOSURE.

There  were no disagreements  with accountants regarding accounting and  financial disclosure  matters during the  year ended 
December 31, 2014. A discussion of the change in accountants may be found in the Company’s definitive proxy statement to 
be filed with the Securities and Exchange Commission in connection with the 2015 Annual Meeting.

ITEM  9A.  

CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, under supervision and with the participation of the Chief Executive Officer and the Chief Financial Officer, 
evaluated the effectiveness of our disclosure controls and procedures, as defined under Exchange Act Rule 13a-15(e). Based 
upon  that  evaluation  of  these  disclosure  controls  and  procedures,  the  Chief  Executive  Officer  and  Chief  Financial  Officer 
concluded that our disclosure controls and procedures were effective as of December 31, 2014.

Changes in Internal Control over Financial Reporting

The Chief Executive Officer  and Chief  Financial Officer have concluded that there  were no changes in our internal  control 
over financial reporting identified in the evaluation of the effectiveness of our disclosure controls and procedures that occurred 
during the fiscal quarter ended December 31, 2014, that have materially affected, or are reasonably likely to materially affect, 
our internal control over financial reporting.

Management’s Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined 
under  Exchange  Act  Rules  13a-15(f)  and  14d-14(f).  Our  internal  control  over  financial  reporting  is  designed  to  provide 
reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external 
purposes in accordance with generally accepted accounting principles.

As  of  December  31,  2014,  management  assessed  the  effectiveness  of  our  internal  control  over  financial  reporting  based  on 
criteria for effective internal control over financial reporting established in “Internal Control – Integrated Framework (2013),” 
issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission (COSO).    Based  on  the  assessment, 
management determined that the Company maintained effective internal control over financial reporting as of December 31, 
2014, based on those criteria.

The effectiveness of the Company’s internal control over financial reporting as of December 31, 2014, has been audited by 
Dixon Hughes Goodman LLP, an independent registered public accounting firm, as stated in their report herein — “Report of 
Independent Registered Public Accounting Firm.” 

112 

 
ITEM  9B.   

OTHER INFORMATION.

None

PART III

ITEM 10. 

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.

We respond to this Item by incorporating by reference the material responsive to this Item in our definitive proxy statement to 
be  filed with  the  Securities  and  Exchange  Commission  in  connection  with  our  2015  Annual  Meeting  of  Stockholders.  
Information regarding the Company’s executive officers is provided in Part I, Item 1 of the Form 10-K.

Code of Ethics

Our Board of Directors has adopted a Code of Ethics that applies to all of our employees, officers and directors. The Code of 
Ethics  covers  compliance  with  law;  fair  and  honest  dealings  with  us,  with  competitors  and  with  others;  fair  and  honest 
disclosure to the public; and procedures for compliance with the Code of Ethics.  A copy of the Code of Ethics is included as 
Exhibit 14 to this Form 10-K.

ITEM 11. 

EXECUTIVE COMPENSATION.

We respond to this Item by incorporating by reference the material responsive to this Item in our definitive proxy statement to 
be filed with the Securities and Exchange Commission in connection with our 2015 Annual Meeting of Stockholders.

ITEM 12. 

SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND 
RELATED STOCKHOLDER MATTERS.

We respond to this Item by incorporating by reference the material responsive to this Item in our definitive proxy statement to 
be filed  with  the  Securities and Exchange Commission in  connection  with our 2015 Annual  Meeting of Stockholders.  The 
information  called  for  by  this  item  relating  to  “Securities  Authorized  for  Issuance  Under  Equity  Compensation  Plans”  is 
provided in Part II, Item 5 of this Form 10-K.

ITEM 13. 

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 
INDEPENDENCE.

We respond to this Item by incorporating by reference the material responsive to this Item in our definitive proxy statement to 
be filed with the Securities and Exchange Commission in connection with our 2015 Annual Meeting of Stockholders.

ITEM 14. 

PRINCIPAL ACCOUNTANT FEES AND SERVICES.

We respond to this Item by incorporating by reference the material responsive to this Item in our definitive proxy statement to 
be filed with the Securities and Exchange Commission in connection with our 2015 Annual Meeting of Stockholders.

113 

ITEM 15.  

FINANCIAL STATEMENT SCHEDULES AND EXHIBITS

PART IV

(a) The following statements are filed as a part of this Annual Report on Form 10-K

Report of Independent Registered Public Accounting Firm on

Consolidated Financial Statements

Report of Management on Internal Control over Financial Reporting
Report of Independent Registered Public Accounting Firm on

Internal Control over Financial Reporting

Consolidated Balance Sheets at December 31, 2014 and 2013
Consolidated Statements of Income for the Years Ended December 31,

2014, 2013 and 2012

Consolidated Statements of Comprehensive Income for the Years Ended

December 31, 2014, 2013 and 2012

Consolidated Statements of Stockholders' Equity for the Years Ended

December 31, 2014, 2013 and 2012

Consolidated Statements of Cash Flows for the Years Ended

December 31, 2014, 2013 and 2012
Notes to Consolidated Financial Statements

(b)  The following exhibits are furnished with this Annual Report on Form 10-K

EXHIBIT NO.

NAME OF EXHIBIT

Page

70
71

72
73

74

75

76

77
79

2.1

3.1

3.2

4.1

4.2

4.3

4.4

4.5

4.6

10.1

10.2

10.3

10.4

10.5

Plan of Reorganization and Agreement of Merger dated August 29, 2007 (1)

Certificate of Incorporation, as amended (Restated for SEC filing purposes only) (2)

Bylaws (Restated for SEC filing purposes only) (3)

Certificate of Designation of Senior Non-Cumulative Perpetual Preferred Stock, Series A of 
ServisFirst Bancshares, Inc. (4)

Form of Common Stock Certificate (5)

Revised Form of Common Stock Certificate (6)

Form of Common Stock Purchase Warrant dated September 2, 2008 (7)

Warrant to purchase share of Common Stock dated June 23, 2009 (8)

Small Business Fund - Securities Purchase Agreement dated June 21, 2011 between the Secretary of 
the Treasury and ServisFirst Bancshares, Inc. (9)

2005 Amended and Restated Stock Incentive Plan (10)*

Amended and Restated Change in Control Agreement with William M. Foshee dated March 5, 2014 
(11)*

Amended and Restated Change in Control Agreement with Clarence C. Pouncey III dated March 5, 
2014 (12)*

Employment Agreement of Andrew N. Kattos dated April 27, 2006 (13)*

Employment Agreement of G. Carlton Barker dated February 1, 2007 (14)*

114 

10.6

2009 Amended and Restated Stock Incentive Plan (15)*

11

14

21

23

24

31.1

31.2

32.1

32.2

Statement Regarding Computation of Earnings Per Share is included herein at Note 20 to the 
Consolidated Financial Statements in Item 8.

Code of Ethics for Principal Financial Officers (16)

List of Subsidiaries

Consent of Dixon Hughes Goodman LLP

Power of Attorney

Certification of Chief Executive Officer pursuant to Rule 13a-14(a)

Certification of Chief Financial Officer pursuant to Rule 13a-14(a)

Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350

Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350

101.INS

XBRL Instance Document

101.SCH

XBRL Schema Documents

101.CAL

XBRL Calculation Linkbase Document

101.LAB

XBRL Label Linkbase Document

101.PRE

XBRL Presentation Linkbase Document

101.DEF

XBRL Definition Linkbase Document

(1) Registrant hereby incorporates by reference to Exhibit 2.1 to the Registrant's Registration Statement on Form 10, filed 
on March 28, 2008.
(2) Registrant hereby incorporates by reference to Exhibit 3.01 to the Registrant's Quarterly Report on Form 10-Q, filed 
October 31, 2012.
(3) Registrant hereby incorporates by reference to Exhibit 3.1 to the Registrant's Current Report on Form 8-K, filed on 
April 4, 2014.
(4) Registrant hereby incorporates by reference to Exhibit 4.2 to the Registrant's Current Report on Form 8-K, filed on 
June 23, 2011.
(5) Registrant hereby incorporates by reference to Exhibit 4.1 to the Registrant's Registration Statement on Form 10, filed 
on March 28, 2008.

(6) Registrant hereby incorporates by reference to Exhibit 4.1 to the Registrant's Current Report on Form 8-K, filed on 
September 15, 2008.
(7) Registrant hereby incorporates by reference to Exhibit 10.4 to the Registrant's Current Report on Form 8-K, filed on 
September 3, 2008.
(8) Registrant hereby incorporates by reference to Exhibit 4.9 to the Registrant's Annual Report on Form 10-K, filed on 
March 8, 2010.
(9) Registrant hereby incorporates by reference to Exhibit 4.1 to the Registrant's Current Report on Form 8-K, filed on 
June 23, 2011.

(10) Registrant hereby incorporates by reference to Exhibit 10.1 to the Registrant's Registration Statement on Form 10, 
filed on March 28, 2008.

(11) Registrant hereby incorporates by reference to Exhibit 10.2 to the Registrant's Annual Report on Form 10-K, filed on 
March 7, 2014.
(12) Registrant hereby incorporates by reference to Exhibit 10.3 to the Registrant's Annual Report on Form 10-K, filed on 
March 7, 2014.

115 

(13) Registrant hereby incorporates by reference to Exhibit 10.4 to the Registrant's Registration Statement on Form 10, 
filed on March 28, 2008.
(14) Registrant hereby incorporates by reference to Exhibit 10.5 to the Registrant's Registration Statement on Form 10, 
filed on March 28, 2008.
(15) Registrant hereby incorporates by reference to Appendix A to the Registrant's Definitive Proxy Statement on 
Schedule 14A, filed on March 18, 2014.
(16) Registrant hereby incorporates by reference to Exhibit 14 to the Registrant's Annual Report on Form 10-K, filed on 
March 10, 2009.

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused 
this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SERVISFIRST BANCSHARES, INC.

By:  /s/Thomas A. Broughton, III_______

Thomas A. Broughton, III
President and Chief Executive Officer    

Dated: March 3, 2015

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the  following 
persons on behalf of the Registrant and in the capacities and on the date indicated.

Signature

Title

/s/Thomas A. Broughton, III
Thomas A. Broughton, III

/s/ William M. Foshee
William M. Foshee

*

*

*

*

*

Stanley M. Brock

Michael D. Fuller

James J. Filler

Joseph R. Cashio

Hatton C. V. Smith

Date

March 3, 2015

March 3, 2015

President, Chief Executive
Officer and Director (Principal
Executive Officer)

Executive Vice President 
and Chief Financial Officer 
(Principal Financial Officer and
Principal Accounting Officer)

Chairman of the Board

March 3, 2015

Director

Director

Director

Director

March 3, 2015

March 3, 2015

March 3, 2015

March 3, 2015

*The undersigned, acting pursuant to a Power of Attorney, has signed this Annual Report on Form 10-K for and on behalf of  the persons indicated above as 
such persons’ true and lawful attorney-in-fact and in their names, places and stated, in the capacities indicated above and on the date indicated below.

/s/ William M. Foshee
William M. Foshee
Attorney-in-Fact
March 3, 2015 

116 

 
EXHIBIT INDEX

(b)  The following exhibits are furnished with this Annual Report on Form 10-K

EXHIBIT NO. 
21  
23  
24  
31.1  
31.2  
32.1  
32.2  
101.INS 
101.SCH 
101.CAL 
101.LAB 
101.PRE 
101.DEF 

NAME OF EXHIBIT

List of Subsidiaries
Consent of Dixon Hughes Goodman LLP
Power of Attorney
Certification of Chief Executive Officer pursuant to Rule 13a-14(a)
Certification of Chief Financial Officer pursuant to Rule 13a-14(a)
Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350  
Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350  
XBRL Instance Document
XBRL Schema Documents
XBRL Calculation Linkbase Document
XBRL Label Linkbase Document
XBRL Presentation Linkbase Document
XBRL Definition Linkbase Document

117 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Subsidiaries

ServisFirst Bank (1)
SF Holding 1, Inc. (2)
SF Realty 1, Inc. (3)
SF FLA Realty, Inc. (4)
SF GA Realty, Inc. (5)

List of Subsidiaries

Exhibit 21

Jurisdiction of State of Incorporation

Alabama
Alabama
Alabama
Alabama
Alabama

(1)  ServisFirst Bank is organized under the laws of the State of Alabama and is a wholly-owned subsidiary of ServisFirst Bancshares

(2)  SF Holding 1, Inc. is a wholly-owned subsidiary of ServisFirst Bank

(3)  SF Realty 1 Inc. is a majority-owned subsidiary of SF Holding 1, Inc.

(4) SF FLA Realty, Inc. is a majority-owned subsidiary of SF Holding 1, Inc.

(5) SF GA Realty, Inc. is a majority-owned subsidiary of SF Holding 1, Inc.

  
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

EXHIBIT 23

The Board of Directors
ServisFirst Bancshares, Inc.

We consent to the incorporation by reference in the registration statements (Nos. 333-170507 and 333-196825) on Form S-8
of  ServisFirst  Bancshares,  Inc.  of  our  reports  dated  March  3, 2015,  with  respect  to  the  consolidated  financial  statements  of 
ServisFirst Bancshares, Inc. and subsidiaries and the effectiveness of internal control over financial reporting, which reports 
appear in ServisFirst Bancshares Inc.’s 2014 Annual Report on Form 10-K.

/s/ Dixon Hughes Goodman LLP

Atlanta, Georgia
March 3, 2015

  
POWER OF ATTORNEY

EXHIBIT 24

KNOW  ALL  MEN  BY  THESE  PRESENTS,  that  each  person  whose  signature  appears  below  constitutes  Thomas  A. 
Broughton III and William M. Foshee, and each of them, his true and lawful attorney-in-fact and agent,  with  full power of 
substitution,  for  him  and  in  his  name,  place  and  stead,  in  any  and  all  capacities  to  sign  on  his behalf  the  ServisFirst 
Bancshares, Inc. Annual Report on Form 10-K for the year ended December 31, 2014.

Hereby executed by the following persons in the capacities indicated on March 2, 2015, in Birmingham, Alabama.

Name

Title

/s/ Stanley M. Brock
Stanley M. Brock

/s/ Joseph R. Cashio
Joseph R. Cashio

/s/ James J. Filler
James J. Filler

/s/ Michael D. Fuller
Michael D. Fuller

/s/ Hatton C.V. Smith
Hatton C.V. Smith

Chairman of the Board

Director

Director

Director

Director

  
Section 302 Certification of the CEO

Exhibit 31.1 

I, Thomas A. Broughton III, certify that:

1.

2.

3.

4.

I have reviewed this Annual Report on Form 10-K of ServisFirst Bancshares, Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 
material  fact  necessary  to  make  the  statements  made,  in  light  of  the  circumstances  under  which  such  statements  were 
made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements and other financial information included in this report fairly 
present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, 
the periods presented in this report;

The  registrant’s  other  certifying  officer(s)  and  I  are  responsible  for  establishing  and  maintaining  disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial 
reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) for the registrant and have: 

(a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed 
under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated 
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is 
being prepared; 

(b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be 
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and 
the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting 
principles;

(c)  evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by 
this report, based on such evaluation; and 

(d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has 
materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  registrant’s  internal  control  over  financial 
reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal 
control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors
(or person’s performing the equivalent functions): 

(a)  all  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  controls  over  financial 
reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process,  summarize  and 
report financial information; and 

(b) any fraud, whether or not material, that involves management or other employees who have a significant role in the 

registrant’s internal control over financial reporting.

Date: March 3, 2015

/s/ Thomas A. Broughton III
Thomas A. Broughton III
President and Chief Executive Officer  

A signed  original  of  this  written  statement  has  been  provided  to  the  registrant  and  will  be  retained  by  the  registrant  and 
furnished to the Securities and Exchange Commission or its staff upon request.

                              
  
Section 302 Certification of the CFO

Exhibit 31.2

I, William M. Foshee, certify that:

1.

2.

3.

4.

I have reviewed this Annual Report on Form 10-K of ServisFirst Bancshares, Inc.;

Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a 
material  fact  necessary  to  make  the  statements  made,  in  light  of  the  circumstances  under  which  such  statements  were 
made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements and other financial information included in this report fairly present 
in  all  material  respects  the  financial  condition,  results  of  operations  and  cash  flows  of  the  registrant  as  of,  and  for,  the 
periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls 
and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting 
(as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) for the registrant and have:

(a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed 
under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated 
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is 
being prepared;

(b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be 
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and 
the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting 
principles;

(c)  evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by 
this report, based on such evaluation; and

(d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has 
materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  registrant’s  internal  control  over  financial 
reporting; and

5.

The  registrant’s  other  certifying  officer(s)  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal 
control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors
(or persons performing the equivalent functions):

(a)  all  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  controls  over  financial 
reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process,  summarize  and 
report financial information; and

(b) any fraud, whether or not material, that involves management or other employees who have a significant role in the 

registrant’s internal control over financial reporting.

Date: March 3, 2015

/s/William M. Foshee
William M. Foshee
Chief Financial Officer

A  signed  original  of  this  written  statement  has  been  provided  to  the  registrant  and  will  be  retained  by  the  registrant  and 
furnished to the Securities and Exchange Commission or its staff upon request

  
Section 906 Certification of the CEO

CERTIFICATION OF PERIODIC FINANCIAL REPORT
PURSUANT TO 18 U.S.C. SECTION 1350

Exhibit 32.1

Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned 
officer of ServisFirst Bancshares, Inc. (the “Company”) certifies that, to his knowledge, the Annual Report on Form 10-K of 
the Company for the year ended December 31, 2014, as filed with the Securities and Exchange Commission on the date hereof 
(the  “Report”),  fully  complies  with  the  requirements  of  Section  13(a) or  15(d)  of  the  Securities  Exchange  Act  of  1934  and 
information contained in the Report fairly presents, in all material respects, the financial condition and results of operation of 
the Company.

Date: March 3, 2015

/s/Thomas A. Broughton III__________
Thomas A. Broughton III
President and Chief Executive Officer

A  signed  original  of  this  written  statement  has  been  provided  to  the  registrant  and  will  be  retained  by  the  registrant  and 
furnished to the Securities and Exchange Commission or its staff upon request.

  
Section 906 Certification of the CFO

CERTIFICATION OF PERIODIC FINANCIAL REPORT
PURSUANT TO 18 U.S.C. SECTION 1350

Exhibit 32.2

Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned 
officer of ServisFirst Bancshares, Inc. (the “Company”) certifies that, to his knowledge, the Annual Report on Form 10-K of 
the Company for the year ended December 31, 2014, as filed with the Securities and Exchange Commission on the date hereof 
(the  “Report”),  fully  complies  with  the  requirements  of  Section  13(a) or  15(d)  of  the  Securities  Exchange  Act  of  1934  and 
information contained in the Report fairly presents, in all material respects, the financial condition and results of operation of 
the Company.

Date: March 3, 2015

/s/William M. Foshee______________
William M. Foshee
Chief Financial Officer

A  signed  original  of  this  written  statement  has  been  provided  to  the  registrant  and  will  be  retained  by  the  registrant  and 
furnished to the Securities and Exchange Commission or its staff upon request.