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Shaw Communications, Inc.

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FY2015 Annual Report · Shaw Communications, Inc.
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2015 Annual Report

1 

3  

51 

53 

55  

Report to Shareholders

Management’s  
Discussion and Analysis

Management’s  
Responsibility for  
Financial Statements    
and Report on Internal   
Control over  
Financial Reporting

Independant Auditors’  
Reports

Consolidated Financial   
Statements

106  

Shareholders’  
Information

107  

Corporate Information

The Annual General Meeting  
of Shareholders will be held  
on January 14, 2016 at 11:00 am
(Mountain Time) at Shaw Court, 
630 – 3rd Avenue SW,  
Calgary, Alberta.

 
 
 
 
 
 
 
 
 
Shaw Communications Inc.
Report to Shareholders
August 31, 2015

Dear Fellow Shareholders,

We are pleased to report solid fiscal 2015 results, a reflection of our commitment to customer service, focus on operational
excellence and sound financial management for our shareholders.

Transformation in the Canadian communications sector continued through fiscal 2015 and we embrace the challenges and
opportunities presented by evolving consumer preferences, regulatory change, technological advances and adjustments in the
Canadian economy. We are genuinely excited about the possibilities for our customers and our business for many years to come.

From Shaw’s earliest days, we understood that delivering excellent products and customer service is fundamental to our growth
and success. We are proud of the progress we have made to drive excellence in the ways we organize, plan and execute our
strategy to achieve our corporate and operational goals. Guiding our operations and all of our decisions is our commitment to
delivering exceptional experiences to our customers and viewers.

Operations

In 2015, our Consumer division took a major step forward by reorganizing our customer care operations into seven national
centres of expertise – in Victoria, Nanaimo, Vancouver, Kelowna, Winnipeg, Mississauga and Montreal. This realignment adopts
global best practices and enables us to specialize our knowledge, expertise, training, management and other processes to better
serve our customers.

Our shomi joint venture with Rogers Communications to provide subscription based streaming video on demand was made
available to all Canadians in 2015. Our work to provide more entertainment choices for customers continues in 2016 as we
work closely with partners at Comcast to be the first to bring their market leading cloud-based X1 platform to Canadian viewers.
X1 offers a seamless viewing experience across multiple screens and devices – both in and out of the home. We are planning to
roll out X1 to our customers through 2016.

We are constantly investing in our network. As people embrace the power of new technology – whether through personal
devices, smart home features or new gadgets and tools still on the horizon – the demands on our hybrid fibre-coax network
increase. We are committed to enhancing our broadband performance in 2016 through the technology provided by the DOCSIS
3.1 protocol – known as Gigasphere. We know that we are now just scratching the surface of what our network is capable of and
we have a plan that will continue to deliver the speed and capacity that our customers want today and into the future. Our
promise is simple: our customers will always be ready and always be connected so they never miss a thing.

Shaw Go WiFi is a valued extension of our network that now has nearly 75,000 access points across western Canada and more
than two million devices registered. We are committed to further extending the reach of our network so our customers can
connect outside the home.

We also made changes in 2015 to improve the performance of our Media division and transform it from a traditional
broadcaster to a broader media company. In the shifting global media landscape, success is defined by the ability to engage in
and monetize content across all platforms. Our Media team is exploring a number of next generation advertising solutions to
ensure that our offering evolves with the expectations of our advertising clients.

Growth

Our plans for growth are robust, yet disciplined. They are designed to ensure that we are making prudent moves and
investments to ensure we retain our leadership in the marketplace and create value for our shareholders.

Business Infrastructure Services continues to capitalize on opportunities in its sector. ViaWest extended its reach with the
recent opening of new facilities in Oregon and Calgary, and its recently announced move into the eastern U.S. with the
acquisition of INetU and its facility in Pennsylvania.

We continue to address significant opportunities that we see in Business Network Services by strengthening our position as a
valued advisor to small and medium sized businesses, and promoting our value proposition to “Grow your business with Shaw
Business.” Notably, in 2015 we worked with a number of global vendor partners to launch our “Smart” suite of flexible and
easy to use managed business communications solutions.

2015 Annual Report Shaw Communications Inc.

1

Shaw Communications Inc.
Report to Shareholders
August 31, 2015

People

We are proud to support organizations that promote the communities where we work and live. In fiscal 2015, Shaw contributed
approximately $60 million in cash and in-kind contributions to charitable and community organizations that work to make our
neighbourhoods and cities better. Approximately 80% of this amount went to our multiple partnerships that benefit kids and
youth-focused charities under the Shaw Kids Investment Program (SKIP).

Every day, our more than 14,000 employees come to work and serve our customers, viewers and our communities the very best
way they can. They deliver time and time again, and we thank them for contributing to the success of our Company. We would
also like to commend our management team for their commitment to our customers and their ongoing leadership and thank the
members of our Board of Directors for their valued guidance, wisdom and insight.

Finally, we acknowledge the steady hand, sage counsel and unwavering support of Louis A. Desrochers, who passed away
peacefully September 28, 2015. Louis was appointed Honourary Corporate Secretary for life in 1998, following decades of
providing Shaw with excellent advice, including navigating our first licence application to the CRTC in 1970. We are lucky to
have worked so closely with him and to have gained so much from his friendship.

[Signed]

JR Shaw
Executive Chair

[Signed]

Bradley S. Shaw
Chief Executive Officer

2

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

November 23, 2015

Forward

Tabular dollar amounts are in millions of Canadian dollars, except per share amounts or unless otherwise indicated. This
Management’s Discussion and Analysis should be read in conjunction with the Consolidated Financial Statements. The terms
“we,” “us,” “our,” “Shaw” and “the Company” refer to Shaw Communications Inc. and, as applicable, Shaw Communications
Inc. and its direct and indirect subsidiaries as a group.

Caution Concerning Forward Looking Statements

Statements included in this Management’s Discussion and Analysis that are not historic constitute “forward-looking
statements” within the meaning of applicable securities laws. Such statements include, but are not limited to, statements
about future capital expenditures, acquisitions and dispositions, financial guidance for future performance, business strategies
and measures to implement strategies, competitive strengths, expansion and growth of Shaw’s business and operations and
other goals and plans. They can generally be identified by words such as “anticipate”, “believe”, “expect”, “plan”, “intend”,
“target”, “goal” and similar expressions (although not all forward-looking statements contain such words). All of the forward-
looking statements made in this report are qualified by these cautionary statements.

Forward-looking statements are based on assumptions and analyses made by Shaw in light of its experience and its perception
of historical trends, current conditions and expected future developments as well as other factors it believes are appropriate in
the circumstances as of the current date. These assumptions include, but are not limited to, general economic conditions,
interest, income tax and exchange rates, technology deployment, content and equipment costs, industry structure, conditions
and stability, government regulation and the integration of recent acquisitions. Many of these assumptions are confidential.

You should not place undue reliance on any forward-looking statements. Many factors, including those not within Shaw’s
control, may cause Shaw’s actual results to be materially different from the views expressed or implied by such forward-looking
statements, including, but not limited to, general economic, market and business conditions; changes in the competitive
environment in the markets in which Shaw operates and from the development of new markets for emerging technologies;
industry trends and other changing conditions in the entertainment, information and communications industries; Shaw’s ability
to execute its strategic plans; opportunities that may be presented to and pursued by Shaw; changes in laws, regulations and
decisions by regulators that affect Shaw or the markets in which it operates; Shaw’s status as a holding company with separate
operating subsidiaries; and other factors described in this report under the heading “Known events, trends, risks and
uncertainties”. The foregoing is not an exhaustive list of all possible factors. Should one or more of these risks materialize, or
should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those
described herein.

The Company provides certain financial guidance for future performance as the Company believes that certain investors,
analysts and others utilize this and other forward-looking information in order to assess the Company’s expected operational and
financial performance and as an indicator of its ability to service debt and return cash to shareholders. The Company’s financial
guidance may not be appropriate for this or other purposes.

Any forward-looking statement speaks only as of the date on which it was originally made and, except as required by law, Shaw
expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement to
reflect any change in related assumptions, events, conditions or circumstances.

2015 Annual Report Shaw Communications Inc.

3

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

ABOUT OUR BUSINESS

At Shaw, we are focused to deliver leading network and content experiences for our highly valued customers and viewers.

Š

Š

Š

Š

our Consumer team connects consumers in their homes and on the go with broadband Internet, Shaw Go WiFi, video and
phone
our Business Network Services team enables businesses to focus on their core strategies with a full suite of connectivity
and managed services
our Business Infrastructure Services team provides hybrid IT solutions, including colocation, managed services, cloud
computing and security and compliance for North American enterprises
our Media team delivers engaging programming to Canadians through dynamic conventional and specialty television
channels along with online and over-the-top video platforms

In the following sections we provide select financial highlights and review our strategy, our four divisions, our network and our
presence in the communities in which we operate.

Shaw is traded on the Toronto Stock Exchange (SJR.B) and the New York Stock Exchange (SJR) and is included in the S&P/TSX
60 Index.

Select Financial and Operational Highlights

Through an evolving operating and competitive landscape our consolidated business has delivered stable and profitable results
in 2015.

(millions of Canadian dollars except per share amounts)

Operations:

Revenue
Operating income before restructuring costs and amortization(1)
Operating margin(1)
Net income
Per share data:

Earnings per share

Basic
Diluted

Weighted average participating shares outstanding during period (millions)
Funds flow from operations(2)
Free cash flow(1)

Year ended August 31,

2015

2014

Change
%

5,488 5,241
2,379 2,262

4.7
5.2
43.3% 43.2% 0.1pts
880
(0.8)
887

1.80
1.79
468

1.84
1.84
457
1,637 1,524
698

653

(2.2)
(2.7)

7.4
(6.4)

(1)

(2)

Refer to Key performance drivers.
Funds flow from operations is before changes in non-cash working capital balances related to operations as presented in
the Consolidated Statements of Cash Flows.

4

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Subscriber highlights

Consumer

Video – Cable
Video – Satellite
Internet
Phone

Business Network Services

Video – Cable
Video – Satellite
Internet
Phone

Our Strategy

August 31,
2015

August 31,
2014

Change

811,988

1,764,523 1,867,304 (102,781)
(38,144)
12,493
(83,442)

850,132
1,774,374 1,761,881
1,027,266 1,110,708

5,378,151 5,590,025 (211,874)

77,709
31,435
178,167
284,785

90,325
30,491
168,520
264,626

(12,616)
944
9,647
20,159

572,096

553,962

18,134

5,950,247 6,143,987 (193,740)

Shaw’s corporate strategy places the highest priority on our valued customers and viewers. We have committed to deliver them a
leading network and content experience, all centred on our brand promise “Our customers will always be ready and always be
connected so they never miss a thing.”

Our strategy stands on four strategic pillars which we have identified as the foundation for the decisions we make and the
actions we take.

1.

2.

3.

4.

Exceptional Customer Experience – we continue to invest in our superior service, advanced user-based product and
service design and monitor our performance with daily measurement

Leading Technology – we invest in and leverage our network advantage to support emerging technology shifts and add
value to our core services in order to ensure alignment of our technology platforms with our technology roadmap

Customer Profitability – we focus on disciplined pricing strategies, high value customers and retention to drive improved
customer outcomes and profit realization

Operational Efficiency – we manage our operating expenses and capital investments in order to drive best-in-class
benchmarks for cost structure

Focus to Deliver

With the adoption in 2014 of a program we call “Focus to Deliver” we transformed the way we organize, plan and execute our
business to achieve our corporate and operational strategy. The program is designed to enhance our efficiency and growth
potential by ensuring business decisions are made in accordance with disciplined customer-centric criteria. As a result, all
aspects of our operations, including resource allocation, are prioritized for their impact on our valued customers and viewers.

2015 Annual Report Shaw Communications Inc.

5

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Our Customers and Viewers

You Won’t Miss a Thing 

Leading Network and Content Experience

Exceptional
Customer
Experience

Leading
Technology

Customer
Profitability

Operational
Efficiency

Strategic Projects and the Focus to Deliver Program

Success Measured

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Adopting Focus to Deliver has driven significant changes at Shaw. In 2014 we:

Š

Š

Š

realigned our cable and satellite operations to our current Consumer and Business Network Services divisions to improve
overall efficiency and enhance our ability to grow as the leading network and content experience company
combined our Information Technology (“IT”) and Engineering teams to form a single Technology and Network Operations
team – this new powerful technology team ensures we deliver with greater efficiency and effectiveness in adapting
leading technology to better future proof our network and product offering, all in service of continuing to provide our
customers and viewers with leading technology
restructured to better align our organization to best serve our corporate strategy, with investments in procurement, supply
chain, marketing, pricing, network architecture and next generation products and, as a result, we eliminated
approximately 400 management and non-customer facing roles

and in 2015 we:

Š

Š

announced a realignment of customer care operations to centralize the Consumer division’s knowledge, expertise,
training, management and other processes around seven Canadian centres of expertise
reorganized our Media operations in order to accelerate our evolution from a traditional broadcaster to a multi-platform
media business that includes both long and short-form video, branded content, instructional videos, behind-the-scenes
content, web content and social media

People

Focus to Deliver has also driven our ongoing progress to better align compensation of our teams with both corporate
performance relative to our strategic and operational objectives and individual performance. We are enabling this performance
by enhancing training and development for our teams and leadership effectiveness programs for our current and future leaders.
Inspiring and engaging our employees to align with our strategy is the cornerstone of our success. We are grateful to have
approximately 14,000 employees who are committed to delivering an exceptional network and content experience for our
customers, viewers and the communities we serve.

6

Shaw Communications Inc. 2015 Annual Report

 
 
 
 
 
 
Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Global Technology Leaders

In order to efficiently secure and deliver leading technology for our customers – both for today and tomorrow – we recognize that
we must join global scale initiatives. This ensures that the technology we adopt and invest in is, and continues to be, a standard
for the communications industry globally. This approach serves all of our strategic pillars.

This new approach allows us to leverage our current assets where we have strength and expertise, while also ensuring our
capital investments are aligned with industry leaders to support the development, maintenance and advancement of new
technology where it is impractical for us to do so on a standalone basis. This ensures that there is sufficient capital, resources
and commitment to continue advances in innovation, performance and reliability of our services and products. In addition, this
strategic approach to our business gives us the opportunity to better manage costs by participating in purchasing opportunities
on a global scale.

We are pleased to have collaborated this year with global leaders on two significant service offerings:

Š
Š

our planned rollout of the TV Everywhere X1 video platform developed by Comcast (see discussion under “Consumer”)
our “Smart” suite of business services that includes SmartWiFi in collaboration with Cisco’s Meraki and SmartVoice with
Broadsoft (see discussion under “Business Network Services”)

Consumer

(millions of Canadian dollars)

Revenue
Operating income before restructuring costs and amortization(2)

(1)

(2)

Before intersegment eliminations.
Refer to Key performance drivers.

2015

2014

share of
consolidated

$

share of
consolidated

67%(1) 3,768
71%
1,669

70%(1)
74%

$

3,752
1,686

Canadians trust Shaw to connect them to excellent network and content experiences. Our Consumer division was formed in
2014 by bringing together all of our operations that serve residential customers. These customers are served on two platforms.

Š

Š

Network-Connected – we provide broadband Internet, Shaw Go WiFi, video and phone to customers that are connected to
our local and regional hybrid fibre-coax network
Satellite – we provide video by satellite to customers across Canada

Network-Connected Services
As one of the largest providers of residential communications in Canada, Consumer connects families in British Columbia,
Alberta, Saskatchewan, Manitoba and Northern Ontario on our hybrid fibre–coax network with broadband Internet, Shaw Go
WiFi, video and home phone services to meet their needs at home and on the go.

As our customer needs evolve, we continue to be more flexible with our service offerings. Our customer-centric strategy is
designed to deliver high-quality customer service, simplicity, value and choice for our customers.

2015 Annual Report Shaw Communications Inc.

7

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Network-Connected Service Areas

Edmonton

Vancouver

Okanagan
region

Prince Albert

Victoria

Calgary

Saskatoon

Swift Current

Regina

Moose Jaw

Winnipeg

Thunder Bay

Kenora

Sault Ste. Marie

Internet
Every day, the Internet influences the way we live and connect with local and global communities. Homes have more connected
devices with each device using ever greater bandwidth. Our advanced hybrid fibre-coax network offers our residential customers
reliable broadband Internet service at levels matched to the data speed, usage and budget that they choose.

In addition, our customers want to be able to experience their Shaw Internet service in the home and on the go. Nearly all
current portable consumer communication devices are WiFi enabled. That is why, with Shaw Go WiFi, we have extended the
reach and value for our customers of our hybrid fibre-coax network beyond the home and into the
communities where we work and play. WiFi is a valued addition for our customer experience that
enables our customers to have access to carrier-grade WiFi on the go and as an alternative to mobile
service.

To date, we have over two million devices authenticated to Shaw Go WiFi and almost 75,000 access
points with coverage in many high traffic public spaces. We are committed to continuing to make
Shaw Go WiFi a meaningful extension of the Shaw network for our consumers on the go. See “Shaw’s
Network” for more information on Shaw Go WiFi.

We are executing on our plan to ensure that our network keeps pace with the expectations for bandwidth, speed and reliability
that our customers expect today and will expect in the future. See “Shaw’s Network” for a description of our network and some
of the advances that we are undertaking.

Video
Our network-connected video services continue to offer a wide selection of television channels (including over 120 high
definition (“HD”) channels) and over 10,000 on-demand, pay-per-view and subscription movie and television programming
titles.

Customers can now choose from a selection of primary channel packages and may add from a variety of sports, family and other
theme specialty packages and a number of individual channels that we offer on a channel-by-channel basis. In March 2016 we
will expand choice with a new small basic service and smaller theme packages and by December 2016 consumers will have the
choice to subscribe for the new small basic service and add, on a channel-by-channel basis, any of the channels that we offer.

8

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Our network-connected customers access our television offerings through an interactive, on-screen program guide which
includes access to on-demand movies and television programming and pay-per-view content, including scheduled sporting,
concerts and other special events. With an enabled video terminal, customers can record and store programs for later viewing
and pause and rewind live and recorded programs.

X1 for Network-Connected Consumers
We recognize that, in order to ensure that we can deliver best in class customer experiences, we need to join with global scale
initiatives and work with recognized industry leaders. In June 2015 we announced that we have partnered with Comcast to
make its market-leading cloud-based X1 video platform available to our customers. The X1 platform offers a seamless viewing
experience across multiple screens and devices both in and out of the home.

As a result of our collaboration with Comcast and Cisco, as integrator, we have aligned on the X1 technology roadmap and will
be the first in Canada to capitalize on this cloud technology.

We are in the late stages of our successful technical trial of this cloud-based platform and we are progressing on our plan to roll
out this new technology through 2016.

In October 2015 we began deployment of the whole home video terminal used by Comcast in place of our current gateway and
HD PVR terminals. This terminal operates on our current video platform and is future compatible for the rollout of the X1 in-
home experience for network-connected customers.

Phone
Shaw’s phone service offers a full-featured residential digital telephone service available in our network-connected homes as a
complement to our broadband Internet and video services.

Satellite
Through Shaw Direct, our Consumer team connects families across Canada with video and
audio programming by satellite. Shaw Direct customers have access to over 550 digital video
channels (including over 220 HD channels) and over 10,000 on-demand, pay-per-view and
subscription movie and television programming titles.

Similar to our network-connected video service, satellite subscribers can now choose from a selection of primary channel
packages and may add from a variety of sports, family and other theme specialty packages and a number of individual channels
that we offer on a channel-by-channel basis. In March 2016 we will expand choice with a new small basic service and smaller
theme packages and by December 2016 consumers will have the choice to subscribe for the new small basic service and add,
on a channel-by-channel basis, any of channels that we offer.

Shaw Direct is one of two satellite video services that are currently available across Canada. While Shaw Direct has many
subscribers in urban centres, market penetration for satellite video is stronger in areas having no or limited (generally fewer than
80 channels) cable television coverage. The service is marketed through Shaw Direct and a nation-wide distribution network of
third party retailers.

Shaw’s commitment to leading technology for Shaw Direct is evidenced on several fronts. With the 2013 launch of Anik G1,
Shaw Direct added a third satellite to its platform. This third satellite increased Shaw Direct’s capacity by approximately 30%,
enabling us to enhance our offerings, improve service quality and provide in-orbit back-up capacity. In addition, Shaw Direct
continues to transition to advanced modulation and encoding technology, including MPEG-4, for its programming which allows
us to increase channel capacity.

2015 Annual Report Shaw Communications Inc.

9

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Shaw Direct Satellite Transponders

Satellite

Anik G1

Anik F2

Anik F1R

Transponders

16 xKu-band

16Ku-band
6 Ku-band
2 Ku-band (partial)

28 Ku-band
1 C-band

Intelsat Galaxy 16

1 Ku-band (partial)

Nature of Interest

Leased

Owned
Leased
Leased

Leased
Leased

Leased

Video – over-the-top at home and on the go
In addition to television viewing, we know that our customers want to experience our video programming online and on mobile
devices at home and on the go. That is why we have expanded our over-the-top offering so that our network-connected and
satellite customers can stream live television and a selection of on-demand programming directly to a mobile device through a
selection of entertainment, children and sports focused applications, including those within our Media division.

Seasonality
While financial results for Consumer are generally not subject to significant seasonal fluctuations, subscriber activity may
fluctuate from one quarter to another. Subscriber activity may also be affected by competition and Shaw’s promotional activity.
Further, satellite subscriber activity is modestly higher around the summer time when more subscribers have second homes in
use. Shaw’s network-connected and satellite Consumer business does not depend on any single customer or concentration of
customers.

Business Network Services

(millions of Canadian dollars)

Revenue
Operating income before restructuring costs and amortization(2)

(1)

(2)

Before intersegment eliminations.
Refer to Key performance drivers.

2015

2014

share of
consolidated

$

share of
consolidated

9%(1) 484
240

11%

9%(1)

11%

$

520
256

Our Business Network Services division was formed in 2014 by bringing together all of our operations that serve business and
public sector customers – whether connected by our network and/or our satellite services. This reorganization allowed us to
better focus on the needs of our business customers and offer a more integrated and consistent customer experience.

Shaw Business
Shaw Business connects customers of all sizes to our network or by satellite with a range of
communications services – from home offices and regional businesses to large scale
enterprises. While we provide business grade network access to smaller clients on our local
and regional hybrid fibre-coax network, our larger enterprise customers are generally
connected by fibre to the premise. This is particularly true in Calgary where, with our 2013 acquisition of ENMAX Envision
Inc., we significantly increased our fibre footprint and profile in the competitive Calgary marketplace.

The range of services offered by Shaw Business includes:

Š
Š

Fibre Internet – scalable, symmetrical fibre Internet solutions from 10 Mbps to more than 10Gbps
Data Connectivity – secure private connectivity for multiple locations

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Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Š

Š

Voice Solutions – from services that connect customer premise equipment to the phone network and single voice line
solutions to robust fully managed hosted unified communications functionality
Broadcast Video – high-quality video streaming across North America in real time

Business customers are looking for a communications partner that takes care of their communication infrastructure – a partner
that will relieve them of the chore and complexity of managing communications so that they can focus on growing their
businesses. That is why we collaborated with global scale technology leaders to launch our “Smart” suite of easy to use and
flexible managed business communications solutions:

Š

Š

SmartVoice is a unified communications solution that integrates instant messaging, presence, email, video conferencing
and a mobile application – it is built on Broadsoft’s BroadWorks platform
SmartWiFi is a fully-managed internet solution designed to offer seamless secure wireless connectivity for employees and
guests in the office and on the go with Shaw Go WiFi – it is deployed over Cisco’s Meraki platform

In order to continue to meet our customer needs in the future, we are executing our plan to ensure that our network keeps pace
with the expectations for bandwidth, speed and reliability that our customers expect today and will expect in the future. See
“Shaw’s Network” for a description of our network and the advances that we are undertaking.

Shaw Business is also leading the rollout to customers in western Canada of hybrid IT services available from our recently
opened Calgary1 data centre. These services complement the current Shaw Business offering and leverage ViaWest’s 16 years
of experience as a hybrid IT solutions provider. See discussion under “Business Infrastructure Services.”

Wholesale Network Services
Using our national and regional fibre network, we provide services to internet service providers (“ISPs”), other communications
companies, broadcasters, governments and other businesses and organizations that require end-to-end Internet and data
connectivity in Canada and the United States. We also engage in public and private peering arrangements with high speed
connections to major North American, European and Asian networks and other tier-one backbone carriers.

Broadcast Services
Shaw Broadcast Services uses our substantial fibre backbone network to manage one of
North America’s largest full-service commercial signal distribution networks, delivering more
television and radio signals by satellite to cable operators and other multi-channel system
operators in Canada and the U.S. than any other single-source satellite supplier. This
business is referred to as a “satellite relay distribution undertaking” or “SRDU”. Shaw
Broadcast Services currently provides SRDU and advanced signal transport services to approximately 350 distribution
undertakings and redistributes approximately 500 television signals and over 100 audio signals in both English and French to
multi-channel system operators.

Tracking
Shaw Tracking provides asset
tracking and communication services primarily in Canada to
approximately 600 customers in the transportation industry that have an aggregate of
approximately 45,000 vehicles. By satellite, cellular, WiFi and Bluetooth, Shaw Tracking
provides immediate real-time visibility to a customer’s fleet and freight. Specifically, Shaw Tracking’s services integrate with a
carrier’s fleet management system and capture location, performance, productivity and other measures pertaining to a
customer’s assets.

2015 Annual Report Shaw Communications Inc.

11

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Business Infrastructure Services

(millions of Canadian dollars)

Revenue
Operating income before restructuring costs and amortization(3)

(1)

(2)

(3)

Fiscal 2014 numbers are not applicable prior to acquisition in September 2014.
Before intersegment eliminations.
Refer to Key performance drivers.

Our Business Infrastructure Services business unit was formed with the acquisition of Denver,
Colorado based ViaWest in September 2014 for US$1.2 billion. We acquired ViaWest as a growth
platform in the attractive North American data centre sector and to support the expansion of our
business offerings in western Canada.

2015(1)

share of
consolidated

4%(2)
4%

$

246
95

ViaWest is a leading hybrid IT solutions provider, including colocation, managed services, cloud computing, and security and
compliance services. It enables businesses to leverage both their existing IT infrastructure and emerging cloud resources to
deliver the right balance of cost, scalability and security.

ViaWest has grown from five data centres in two markets in 2004 to 28 data centres (with over 680,000 square feet of usable
raised floor space) in eight key western U.S. markets, including Denver, Dallas, Austin, Salt Lake City, Las Vegas, Minneapolis,
Phoenix and our recently opened facility in Portland.

ViaWest has the capacity to support further U.S. growth with 75% utilization in its current facilities and substantial expansion
capacity at its Denver, Las Vegas, Minneapolis and Portland properties.

Business Infrastructure Services continues to execute on its plans for continued growth. In the
fall of 2015 we expanded operations into Canada with the opening of the new Calgary data
centre under our Canadian brand “Shaw Data Centre & Cloud Solutions, Powered by ViaWest”,

where customers will benefit from ViaWest’s leading expertise and 16-year track record. ViaWest will also extend its reach into
the eastern U.S. with the acquisition of INetU and its facility in Pennsylvania that was announced in November 2015.

Business Infrastructure Services - Cities where Facilities are Located

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Management’s Discussion and Analysis
August 31, 2015

We also offer expanded security offerings through our recent acquisition of AppliedTrust to offer leading security, compliance,
development operations (“DevOps”) and infrastructure consulting services that address pressing security and compliance needs
of our customers.

Over 1,600 businesses trust their infrastructure and mission critical data to our Business Infrastructure Services team because
of the dedicated personnel who provide local, personalized, flexible and tailored solutions to meet the unique business needs of
our customers. With our team-based account management approach and 100% uptime commitment, we offer tailored solutions
designed for maximum reliability and flexibility.

Media

(millions of Canadian dollars)

Revenue
Operating income before restructuring costs and amortization(2)

(1)

(2)

Before intersegment eliminations.
Refer to Key performance drivers.

2015

2014

share of
consolidated

$

share of
consolidated

19%(1) 1,096
14%
353

20%(1)
16%

$

1,080
342

Our Media team provides Canadians with engaging programming content through one of Canada’s largest conventional television
networks, Global Television, 19 specialty networks and digital properties.

Shaw acquired its Media operations from Canwest Global Communications Corp. through a series of
transactions that concluded in October 2010.

Media derives revenues from two principal sources: advertising revenue and revenue from consumers subscribing to our
specialty channels. For both, it is critical that we offer Canadians entertaining content that engages them. Our content is
available to Canadians through a variety of dynamic channels, whether conventional or specialty television, online websites or
over-the-top platforms. Catering to consumer demand for quality and choice, we strive to offer the best content available to
Canadians when and where they choose to consume it.

Conventional Television
Global Television, reaches virtually all English-speaking Canadians through 12 over-the-air conventional television
stations. Global Television offers a programming mix of entertainment and news programs aimed primarily at
viewers aged 18 to 49. Global Television’s
such as Bones, The
Blacklist, the NCIS franchise, Hawaii Five-O, SuperGirl, Limitless, Rookie Blue, Elementary, The Late Show with Stephen
Colbert and three reality series, Survivor, Big Brother and Big Brother Canada.

line-up includes hit programs

News
The Global News team produces the news and current affairs content for Global Television. Global News has
successful local news programs in every major market, including the only major daily supper hour national
news show originating from Vancouver, and is the dominant local news organization in western Canada. Global
National, the network’s early-evening newscast garners almost a million viewers every weekday.

GlobalNews.ca is Global’s online platform that enables Canadians to access Global News coverage
wherever and whenever they want, through the web, mobile devices, email alerts, RSS feeds and social
media. It features user friendly technology, which automatically scales content to fit any screen size or resolution to create a
seamless experience on all browsers and platforms, including tablets and smart phones. New native content advertising
opportunities have been incorporated into the site giving advertisers exciting new ways to engage with the Global News
audience.

2015 Annual Report Shaw Communications Inc.

13

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Specialty Channels
Shaw Media operates 19 of Canada’s most popular
specialty channels,
including HGTV Canada, Food
Network Canada, Showcase, HISTORY, Slice and
National Geographic.

All of our specialty channels are wholly-owned by Shaw with the exception of channels for which we have partnered with global
leaders: Food Network Canada, HGTV Canada, DIY Canada (each of the foregoing with Scripps Networks), National Geographic
Canada, National Geographic Canada Wild and BBC
Canada. Our equity interests in these channels ranges
between 50% and 71%, with voting control of 80% or
more.

Over-the-top
To meet the changing needs of our conventional and specialty viewing audiences, Media rolled out Global Go and HISTORY Go
apps in 2014. These apps allow viewers to watch live TV, full episodes of select shows, clips and video exclusives on popular
mobile devices, including WiFi enabled devices.

In November 2014, in partnership with Rogers Communications we launched shomi on a test basis
to Shaw and Rogers customers. In August 2015, the service was made available to all Canadians.
With a current library of approximately 1,200 films and 15,000 individual episodes in categories
curated by experts, shomi offers its subscribers some of the best entertainment available – whenever and wherever they want.
shomi may be accessed over-the-top through the service’s website and the shomi app and on television through the on-demand
libraries of participating television providers.

Advertising
Our Media team is exploring a number of next generation advertising solutions that combine the intelligence of data with the
power of television to maintain and grow our advertising business.

We are part of an industry working group that is looking at the development of a common video terminal based measurement
system. We are also exploring new ways for advertisers to focus on optimal advertising placement on our programming by
identifying generic audience profiles and aggregate lifestyle demographics that can be used to identify relevant “audiences”.
This allows advertisers to make decisions based on identified demographics to purchase “audiences” rather than shows and
time slots. All data collection, analysis and use is designed for compliance with applicable privacy protection laws.

The Media team is also continuing to create opportunities for branded content and product integrations within our shows and
brands. As one of the leading lifestyle content providers in Canada, we have a strong slate of context-relevant, original
productions into which advertisers can integrate their products. This type of integration yields positive results for the
advertisers, generating a positive impact on brand perception, likelihood to purchase and consumer trust in the product.

Through these next generation advertising solutions Shaw is working to ensure that our advertising opportunities evolve with the
expectations of our advertising clients to position our Media team as the most innovative media partner for advertisers in our
space.

We are also building revenues from our increasingly popular digital platforms along with further syndication opportunities
around our strong content.

Through these initiatives and advances in the way we create content, produce and deliver news and develop business, we have
moved Media beyond the traditional broadcast model to become a driven media company.

Seasonality
The Media financial results are subject to fluctuations throughout the year due to, among other things, seasonal advertising and
viewing patterns. In general, advertising revenues are higher during the fall, the first quarter, and lower during the summer
months, the fourth quarter, whereas expenses are incurred more evenly throughout the year. The specialty services depend on a
small number of broadcast distribution undertakings (“BDUs”) for distribution of their services.

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Management’s Discussion and Analysis
August 31, 2015

Shaw’s Network

At Shaw we are proud of our advanced hybrid fibre-coax network that is comprised of:

Š
Š
Š

North American fibre backbone
regional fibre optic and co-axial distribution networks
local Shaw Go Wifi connectivity

Backbone
The backbone of Shaw’s network includes multiple fibre capacity on two diverse cross-North America routes. The southern route
principally consists of approximately 6,400 route kilometres of fibre located on routes between Seattle and New York City (via
Vancouver, Calgary, Winnipeg, Toronto Buffalo, and Chicago). The northern route consists of approximately 4,000 route
kilometres of fibre between Edmonton and Toronto (via Saskatoon, Winnipeg and Thunder Bay). These routes, along with a
number of secured capacity routes, provide redundancy for the network. Shaw also uses a marine route consisting of
approximately 330 route kilometres from Seattle to Vancouver (via Victoria), and has secured additional capacity on routes
between a number of cities, including Vancouver and Calgary, Vancouver and San Jose, Toronto and New York City, Seattle and
Vancouver and Edmonton and Toronto.

N
O
T
N
O
M
D
E

S
P
O
O
L
M
A
K

VANCOUVER

CALGARY

VICTORIA

SEATTLE

ASIA

SASKATOON

REGINA

WINNIPEG

PALO ALTO
SAN JOSE

ASIA

OTTAWA

MONTREAL

LONDON

TORONTO

BUFFALO

NEW YORK

CHICAGO

ASHBURN

WASHINGTON

AMSTERDAM

Regional Distribution Network
We connect our backbone network to residential and business customers through our extensive regional fibre optic and co-axial
cable distribution networks.

2015 Annual Report Shaw Communications Inc.

15

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

In 2013 we substantially completed a major upgrade of our co-axial access network to remove analog tier television services.
This upgrade liberated bandwidth to significantly increase the capacity of our hybrid fibre-coax network and enabled the
expansion of our broadband Internet and other offerings. Digital video terminals were deployed into customer homes that
allowed them to receive digital television services in place of former analog services. We referred to this reclamation initiative as
the Digital Network Upgrade (“DNU”).

In 2014 and 2015, we removed the remaining analog basic services in the Vancouver area, our largest market, in an initiative
referred to as “DNU II”. As a result, customers in this region only receive digital video services. A similar process to remove
remaining analog basic services in our other major markets will begin in 2016.

Shaw continues to optimize the capacity and efficiency of our network and reduce congestion by deploying fibre optic cable
deeper into our access networks and closer to our customers. We are also increasing the number of optical serving areas or
“nodes” in the network. This is a continual process that we apply year-over-year to increase fibre optic usage in our network and
reduce the distance signals travel over coaxial cable to each consumer.

In addition to the initiatives above, our network roadmap in 2016 includes the roll out of the latest version of the Data over
Cable Service Interface Specification or “DOCSIS 3.1” which will provide significant added capacity in our hybrid fibre-coax
network and lay the groundwork for further speed increases for our broadband customers. DOCSIS 3.1 represents the latest
development in a set of technologies that increase the capability of a hybrid fibrecoax network to transmit data both to and from
customer premises.

With the various DNU initiatives, the deployment of fibre closer to our customers, by continuing to increase the number of
nodes in our hybrid fibre-coax network and by implementing DOCSIS 3.1 technologies we will continue to significantly improve
the performance and capacity of our network for years to come.

Shaw Go WiFi
In 2011 we began deploying WiFi access points to create Canada’s most extensive managed carrier-
grade WiFi network, Shaw Go WiFi, as a wireless extension of our access network into the
community. Shaw Go WiFi extends a customer’s broadband experience beyond the home as a
valuable extension of our customer network experience as an alternative to relying on mobile
service.

We continue to expand our Shaw Go WiFi build-out. To date, we have over 73,000 Shaw Go WiFi
access points installed and operating throughout the network and over two million unique active
devices using Shaw Go WiFi. In addition, we have entered into agreements with 90 municipalities
to extend Shaw Go WiFi service into public areas within those cities.

Community Investment

Shaw has a proud and lengthy track record of supporting causes and charities that focus on the health and strength of Canadian
communities. For decades, we have been recognized as a philanthropic leader in our communities, providing support to
hundreds of small and large organizations.

In fiscal 2015, Shaw contributed approximately $60 million in cash and in-kind support to charitable and community
organizations working to make our neighbourhoods and cities better. We also took steps in 2015 to focus our governance,
discipline and awareness of our community contributions, reflecting the increased value our stakeholders place on community
investment activities when making decisions about doing business with organizations.

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Management’s Discussion and Analysis
August 31, 2015

the needs of children, youth and millennials. Specifically,

Notably, we implemented a strategy in 2015 to focus the majority of our community investment activities on organizations that
support
investments and causes that positively affect this
demographic’s health and wellbeing, education and their access to technology and the Internet. This approach has resonated
well with customers, employees, and government and community stakeholders, generating positive
feedback from local and federal government officials, a significant increase in applications for
charitable funding, and significantly higher media coverage of our initiatives. At the end of 2015,
80% of Shaw’s community investments supported organizations focused on needs of children and
youth.

In 2015, Shaw also brought greater public and stakeholder awareness of our community investment
activities under the umbrella of the Shaw Kids Investment Program, known as “SKIP”. SKIP is a
public platform used to describe our partnerships that benefit kids and youth-focused charities, and
is an important vehicle by which we drive brand reputation.

Shaw’s partnerships with local and national charities are also used to complement local and
regional marketing and sponsorship activities. Combining community investments with
traditional business activities speaks to our overall brand values of being a caring and
customer centric organization. The most prominent example of this combination is Shaw’s
partnership with local Calgary business leaders and the PGA TOUR in staging the Shaw
Charity Classic, a premier tournament on the Champions Tour that benefits 89 Alberta
charities and has generated more than $8 million in charitable contributions in its three-year
history. The event has become a fixture on the Calgary tourism calendar, and has been
recognized as one of the top tournaments on the Champions Tour. Importantly, the event also
strengthens Shaw’s business and community relationships.

Additional Information Concerning the Business

Environmental Matters
Shaw’s operations are subject to environmental regulations, including those related to electronic waste, printed paper and
packaging. A number of provinces have enacted regulations providing for the diversion of certain types of electronic and other
waste through product stewardship programs (“PSP”). Under a PSP, companies who supply designated products in or into a
province are required to participate in or develop an approved program for the collection and recycling of designated materials
and, in some cases, pay a per-item fee. Such regulations have not had, and are not expected to have, a material effect on the
Company’s earnings or competitive position.

Foreign Operations
In September 2014, the Company acquired ViaWest, a U.S.-based provider of hybrid IT solutions with 28 data centres in the
U.S. ViaWest comprises substantially all of the assets and operations of the Business Infrastructure Services division.

Shaw Business U.S. Inc., a wholly-owned subsidiary of the Company, has entered into an indefeasible right of use (“IRU”) with
respect to a portion of a United States fibre network and owns certain other fibre and facilities in the United States. Shaw
Business U.S. Inc. commenced revenue-generating operations in the United States in 2002. Its revenues for the year ended
August 31, 2015 were not material.

Government Regulations and Regulatory Developments

Substantially all of the Company’s Canadian business activities are subject to regulations and policies established under various
legislation (Broadcasting Act (Canada) (“Broadcasting Act”), Telecommunications Act (Canada) (“Telecommunications Act”),
Radiocommunication Act (Canada) (“Radiocommunication Act”) and Copyright Act (Canada) (“Copyright Act”)). Broadcasting
and telecommunications are generally administered by the Canadian Radio-television and Telecommunications Commission
(“CRTC”) under the supervision of the Department of Canadian Heritage (“Canadian Heritage”) and the Department of Industry
(“Industry Canada”).

2015 Annual Report Shaw Communications Inc.

17

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Pursuant to the Broadcasting Act, the CRTC is mandated to supervise and regulate all aspects of the broadcasting system in a
flexible manner. The Broadcasting Act requires BDUs to give priority to the carriage of Canadian services and to provide
efficient delivery of programming services. The Broadcasting Act also sets out requirements for television broadcasters with
respect to Canadian content. Shaw’s businesses are dependent upon licenses (or operate pursuant to an exemption order)
granted and issued by the CRTC and Industry Canada.

Under the Telecommunications Act, the CRTC is responsible for ensuring that Canadians in all regions of Canada have access to
reliable and affordable telecommunication services of high-quality. The CRTC has the authority to forbear from regulating
certain services or classes of services provided by a carrier if the CRTC finds that there is sufficient competition for that service
to protect the interests of users. All of Shaw’s telecommunication retail services have been forborne from regulation and are not
subject to price regulation. However, regulations do impact certain terms and conditions under which these services are
provided.

The technical operating aspects of the Company’s businesses are also regulated by technical requirements and performance
standards established by Industry Canada, primarily under the Telecommunications Act and the Radiocommunication Act.

Pursuant to the Copyright Act, the Copyright Board of Canada oversees the collective administration of copyright royalties in
Canada, including the review and approval of copyright tariff royalties payable to copyright collectives by BDUs, television
broadcasters and online content services.

The sections below include a more detailed discussion of various regulatory matters and recent developments specific to Shaw’s
businesses.

Licensing and ownership
For each of its cable, direct to home satellite (“DTH”) and SRDU undertakings, the Company holds a separate broadcasting
license or is exempt from licensing. In November 2010, the majority of cable undertakings owned and operated by the
Company were renewed by the CRTC for a five-year period ending August 31, 2015. On February 16, 2015, the CRTC issued
an administrative renewal of the licenses for Shaw’s undertakings serving British Columbia, Alberta, Saskatchewan, Manitoba
and Ontario for a period of one year, to August 31, 2016. The licenses of the Company’s DTH and SRDU undertakings were
renewed in 2013 by the CRTC for a seven year period ending August 31, 2019. Shaw has never failed to obtain a license
renewal for its cable, DTH or SRDU undertakings.

The Company also holds a separate license for each of its conventional over the air (“OTA”) television stations and each
specialty service. These CRTC broadcasting licenses must be renewed from time to time and cannot be transferred without
regulatory approval. The majority of the Company’s licenses for its OTA television stations and specialty services are current to
August 31, 2016 and are expected to be administratively renewed to August 31, 2017. Under these licenses, the Company is
subject to an expenditure-based regulatory regime, whereby the Company must expend a certain percentage of its prior year
revenues from its conventional OTA and specialty services on Canadian content, and also on specific categories of Canadian
programs defined as “programs of national interest”. These obligations are imposed on an individual license basis, but with
certain restrictions, may be shared among various conventional OTA and specialty licenses.

The potential for new or increased fees through regulation
In July 2012, the CRTC determined to phase out completely, as of September 2014, the Local Programming Improvement
Fund to support local television stations operating in non-metropolitan markets with contributions from licensed BDUs.

CRTC Regulations require licensed cable BDUs to obtain the consent of an OTA broadcaster to deliver its signal in a distant
market. The Regulations provide that DTH undertakings may distribute a local over-the-air television signal without consent
within the province of origin, but must obtain permission to deliver the over-the-air television signal beyond the province of
origin unless the DTH distribution undertaking is required to carry the signal on its basic service. Broadcasters may assert a
right to limit distribution of distant signals or to seek remuneration for the distribution of their signals in distant markets on the
basis of these Regulations.

The Copyright Board is considering a proposed tariff for the retransmission of programming in distant television stations for the
years 2014 through 2018. The tariff proposed by the retransmission rights collectives would, if approved, represent a
significant increase in the per subscriber rates payable for the retransmission of programming in distant signals. The Company
has objected to the tariff on behalf of its cable and DTH satellite divisions and is participating in the current hearing.

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Management’s Discussion and Analysis
August 31, 2015

Let’s Talk TV regulatory framework
In October 2013, the CRTC initiated a “conversation with Canadians about the future of television”, commonly referred to as
“Let’s Talk TV”, which led to a major review of the regulatory and policy framework for the Canadian television broadcasting
system and a series of policy decisions in 2015. The new policy framework will require licensed BDUs to offer a $25 entry-level
service offering (basic service) by March 2016. BDUs will be allowed to offer a larger “first-tier offering”. By March 2016, all
discretionary services (not offered on the basic service) must be offered either on a standalone basis or in packages of up to ten
programming services. On or after December 1, 2016, these services must be offered both on a standalone basis and in
packages of up to ten programming services. These changes will significantly impact BDUs’ customer management systems and
may create market uncertainty for both BDUs and programming services. Additional uncertainty may result from the elimination
of genre protection and changes to access rules. The CRTC has made new regulations, which will come into force on
December 1, 2015, governing simultaneous substitution. These new regulations may result in rebates (BDU errors) or loss of
privileges (broadcaster errors). The CRTC has also introduced new codes governing the relationship between BDUs and their
customers, the “Television Service Provider Code of Conduct”, and the relationship between distributors and programmers, the
“Wholesale Code”. The CRTC has, as well, prohibited 30-day cancellation policies for voice, Internet and broadcasting
distribution services. A proceeding on local and community television may result in changes to the policies and funding regimes
governing community channels and local television stations.

Access rights
For its network Shaw requires access to support structures, such as poles, strand and conduits of telecommunication carriers
and electric utilities, in order to deploy cable facilities. Under the Telecommunications Act the CRTC has jurisdiction over
support structures of telecommunication carriers, including rates for third party use. The CRTC’s jurisdiction does not extend to
electrical utility support structures, which are regulated by provincial utility authorities. For its network Shaw also requires
access to construct facilities in roadways and other public places. Under the Telecommunications Act, Shaw may do so with the
consent of the municipality.

New media and Internet
The CRTC has issued a digital media exemption order requiring that Internet-based and mobile point-to-point broadcasting
services not offer television programming on an exclusive or preferential basis in a manner that depends on subscription to a
specific mobile or retail Internet service and not confer an undue preference or disadvantage.

The CRTC has decided to not impose a levy on the revenue of exempt digital media undertakings to support Canadian new
media content and instead issued an exemption order for VOD services offered both by licensed BDUs and direct to consumer
over the Internet, such as shomi. These services benefit from virtually the same flexibility as services operating under the digital
media exemption order (including the ability to offer exclusive programming) and are subject to similar restrictions on offering a
service on an exclusive or preferential basis or conferring an undue preference or disadvantage.

Third Party Internet Access
Shaw is mandated by the CRTC to allow independent ISPs to provide Internet services at premises served by Shaw’s network
(“Third Party Internet Access” or “TPIA”).
the wholesale wireline
telecommunications policy framework, including TPIA, and extended mandated wholesale access services to include fibre-to-
the-premise facilities, which will coincide with a shift to a new disaggregated wholesale Internet access service to be phased in
over the next three years. The new disaggregated model will increase the number of interconnection points within the networks
of wholesale providers, such as Shaw. Depending on how the model is implemented, Shaw may need to adjust its network
design and configuration.

the CRTC completed a review of

In 2014-2015,

Within the coming year, the CRTC also plans to review the competitor quality of service indicators and the rate rebate plan for
competitors to ensure alignment with the new wholesale services framework. As part of this review, the CRTC may extend
quality of service obligations to providers of wholesale Internet services.

CRTC basic services proceeding
In April 2015, the CRTC initiated a comprehensive review of basic telecommunications services to determine what services
(e.g. telephone and broadband) are required by all Canadians to fully participate in the digital economy, whether there should
be changes to the subsidy regime and national contribution mechanism to fund expansion or adoption of broadband services in

2015 Annual Report Shaw Communications Inc.

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Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

the respective roles of

the CRTC and government should be in providing
Canada, and what
telecommunications services. Currently, the national contribution fund overseen by the CRTC provides subsidies for local phone
services in high cost serving areas and video relay service. Canadian telecommunications service providers, including Shaw, are
required to contribute to the fund.

the private sector,

Other legislation
Canada’s anti-spam legislation (together with the related regulations “CASL”) sets out a comprehensive regulatory regime
regarding online commerce, including requirements to obtain consent prior to sending commercial electronic messages and
installing computer programs. CASL is administered primarily by the CRTC, and non-compliance may result in fines of up to
$10 million. To ensure compliance with CASL, Shaw reviewed and updated its current practices with respect to marketing and
other communications with customers and its practices regarding computer program installations.

On March 10, 2015, Bill C-13, An Act to amend the Criminal Code, the Canada Evidence Act, the Competition Act and the
Mutual Legal Assistance in Criminal Matters Act (“Bill C-13”) came into force. Bill C-13 expands the lawful access powers of
the Government and introduces new requirements for telecommunications providers to preserve and produce subscriber
information. Almost all of the newly proposed measures under Bill C-13 are subject to judicial oversight and do not require the
provision of information without a warrant or discharge of a burden of proof.

On June 18, 2015, Bill S-4, An Act to amend the Personal Information Protection and Electronic Documents Act and to make a
consequential amendment to another Act” (“Bill S-4”) received Royal Assent. Bill S-4 will introduce a mandatory record-
keeping and notification system applicable with respect to breaches of privacy respecting the personal information held by
Shaw, and penalties for failure to comply with these new requirements. In addition, Bill S-4 modifies the standard for obtaining
consent for the collection, use and retention of personal information, creating a higher burden for organizations.

Digital transition and repurposing of spectrum
In July 2009, the CRTC identified the major markets where it expected conventional television broadcasters to convert their
full-power OTA analog transmitters to digital transmitters by August 31, 2011. The conversion from analog to digital freed up
spectrum for government auction to mobile providers. The Company completed the digital transition in all mandatory markets as
of August 31, 2011. Since then, the Company has been converting transmitters in non-mandatory markets with a view to
completion in 2016, a condition of the CRTC’s approval of the Canwest Global acquisition. On December 18, 2014, Industry
Canada launched a consultation to consider repurposing some of the 600 MHz spectrum band currently used by our Media
division and other broadcasters for OTA transmission. At the same time, Industry Canada introduced a moratorium on
applications to modify existing television broadcasting certificates and on any new licensing in the spectrum band pending the
consultations and related processes. Shaw has, accordingly, requested from the CRTC an extension of the time line to complete
the full slate of analog to digital conversions.

On August 14, 2015, Industry Canada confirmed its intent to proceed with repurposing some of the 600 MHz spectrum band
for commercial mobile use and to jointly establish a new allotment plan in collaboration with the United States.
Accommodating this change will require our Media division to install new equipment or reconfigure existing equipment at
affected sites and may have an impact on signal quality and coverage. Industry Canada has not yet decided whether
broadcasters will be reimbursed for their costs of facilitating this transition, stating that this decision is the first step in a multi-
year repurposing process and that consideration of compensation to broadcasters was not a part of this phase.

Limits on non-Canadian ownership and control for broadcasting undertakings
Non-Canadians are permitted to own and control, directly or indirectly, up to 33.3% of the voting shares and 33.3% of the
votes of a holding company that has a subsidiary operating company licensed under the Broadcasting Act. In addition, up to
20% of the voting shares and 20% of the votes of a licensee may be owned and controlled, directly or indirectly, by non-
Canadians. As well, the chief executive officer (CEO) and not less than 80% of the board of directors of the licensee must be
resident Canadians. There are no restrictions on the number of non-voting shares that may be held by non-Canadians at either
the holding company or licensee level. Neither the holding company nor the licensee may be controlled in fact by non-
Canadians, the determination of which is a question of fact within the jurisdiction of the CRTC.

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Management’s Discussion and Analysis
August 31, 2015

The same restrictions apply to certain Canadian carriers pursuant to the Telecommunications Act, the Radiocommunication Act
and associated regulations, except that there is no requirement that the CEO be a resident Canadian. In June 2012, the
Telecommunications Act was
and wireless
telecommunications carriers with annual revenues from the provision of telecommunications services in Canada that represent
less than 10% of the total annual revenues. This may lead to greater levels of competition in the Canadian telecommunications
market.

remove Canadian ownership requirements

amended to

for wireline

The Company’s Articles contain measures to ensure the Company continues to comply with applicable Canadian ownership
requirements and its ability to obtain, amend or renew a license to carry on any business. Shaw must file a compliance report
annually with the CRTC confirming that it is eligible to operate in Canada as a telecommunications common carrier.

KEY PERFORMANCE DRIVERS

Shaw measures the success of its strategies using a number of key performance drivers which are outlined below, including a
discussion as to their relevance, definitions, calculation methods and underlying assumptions.

Financial Measures

Revenue
Revenue is a measurement determined in accordance with International Financial Reporting Standards (“IFRS”). It represents
the inflow of cash, receivables or other consideration arising from the sale of products and services. Revenue is net of items
such as trade or volume discounts, agency commissions and certain excise and sales taxes. It is the base on which free cash
flow, a key performance driver, is determined; therefore, it measures the potential to deliver free cash flow as well as indicating
growth in a competitive market place.

The Company’s continuous disclosure documents may provide discussion and analysis of non-IFRS financial measures. These
financial measures do not have standard definitions prescribed by IFRS and therefore may not be comparable to similar
measures disclosed by other companies. The Company’s continuous disclosure requirements may also provide discussion and
analysis of additional GAAP measures. Additional GAAP measures include line items, headings and sub-totals in financial
statements. The Company utilizes these measures in making operating decisions and assessing its performance. Certain
investors, analysts and others utilize these measures in assessing the Company’s operational and financial performance and as
an indicator of its ability to service debt and return cash to shareholders. These non-IFRS measures and additional GAAP
measures have not been presented as an alternative to net income or any other measure of performance or liquidity prescribed
by IFRS. The following contains a description of the Company’s use of non-IFRS financial measures and additional GAAP
measures and provides a reconciliation to the nearest IFRS measure or provides a reference to such reconciliation.

Operating income before restructuring costs and amortization
Operating income before restructuring costs and amortization is calculated as revenue less operating, general and administrative
expenses. It is intended to indicate the Company’s ability to service and/or incur debt, and therefore it is calculated before one-
time items like restructuring costs, amortization (a non-cash expense) and interest. Operating income before restructuring costs
and amortization is also one of the measures used by the investing community to value the business.

2015 Annual Report Shaw Communications Inc.

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Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Relative increases period-over-period in operating income before restructuring costs and amortization and in operating margin
are indicative of the Company’s success in delivering valued products and services, and engaging programming content to its
customers in a cost-effective manner.

(millions of Canadian dollars)

Operating income
Add back (deduct):

Restructuring costs
Amortization:

Deferred equipment revenue
Deferred equipment costs
Property, plant and equipment, intangibles and other

Operating income before restructuring costs and amortization

Year ended August 31,

2015

1,432

2014

1,439

52

58

(78)
164
809

(69)
142
692

2,379

2,262

Operating margin
Operating margin is calculated by dividing operating income before restructuring costs and amortization by revenue.

Free cash flow
Free cash flow is calculated as operating income before restructuring costs and amortization, less interest, cash taxes paid or
payable, capital expenditures (on an accrual basis and net of proceeds on capital dispositions and adjusted to exclude amounts
funded through the accelerated capital fund) and equipment costs (net), adjusted to exclude share-based compensation
expense, less cash amounts associated with funding the new and assumed CRTC benefit obligations related to the acquisition
of Shaw Media as well as excluding non-controlling interest amounts that are consolidated in the operating income before
restructuring costs and amortization, capital expenditure and cash tax amounts. Free cash flow also includes changes in
receivable related balances with respect to customer equipment financing transactions as a cash item, and is adjusted for
recurring cash funding of pension amounts net of pension expense. Dividends paid on the Company’s Cumulative Redeemable
Rate Reset Preferred Shares are also deducted.

Free cash flow has not been reported on a segmented basis. Certain components of free cash flow including operating income
before restructuring costs and amortization, CRTC benefit obligation funding, and non-controlling interest amounts continue to
be reported on a segmented basis. Capital expenditures (on an accrual basis net of proceeds on capital dispositions) and
equipment costs (net) are reported on a combined basis for Consumer and Business Network Services due to the common
infrastructure while Business Infrastructure Services and Media are separately reported. Other items, including interest and
cash taxes, are not generally directly attributable to a segment, and are reported on a consolidated basis.

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Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

The Company uses free cash flow as a measure of the Company’s ability to repay debt and return cash to shareholders.
Consolidated free cash flow is calculated as follows:

(millions of Canadian dollars)
Revenue

Consumer
Business Network Services
Business Infrastructure Services
Media

Intersegment eliminations

Operating income before restructuring costs and amortization(1)

Consumer
Business Network Services
Business Infrastructure Services
Media

Capital expenditures and equipment costs (net):(2)
Consumer and Business Network Services
Business Infrastructure Services
Media

Accelerated Capital Fund Investment(1)

Total

Free cash flow before the following
Less

Interest
Cash taxes
Other adjustments:

Non-cash share-based compensation
CRTC benefit obligation funding
Non-controlling interests
Pension adjustment
Customer equipment financing
Preferred share dividends

Free cash flow

Operating margin(1)
Consumer
Business Network Services
Business Infrastructure Services
Media

Year ended August 31,

2015

2014(3)

3,752
520
246
1,080

5,598
(110)

5,488

1,686
256
95
342

2,379

954
152
16

1,122
(150)

972

1,407

(281)
(375)

4
(31)
(26)
(45)
13
(13)

3,768
484
–
1,096

5,348
(107)

5,241

1,669
240
–
353

2,262

1,077
–
18

1,095
(240)

855

1,407

(264)
(359)

3
(58)
(31)
(5)
18
(13)

653

698

44.9%
49.2%
38.6%
31.7%

44.3%
49.6%
n/a
32.2%

(1)

(2)

(3)

Refer to Key performance drivers.
Per Note 24 to the audited Consolidated Financial Statements.
Restated to reflect the change in segment reporting whereby residential and enterprise services that were
included in the Cable and Satellite segments are now realigned into new Consumer and Business Network
Services segments.

2015 Annual Report Shaw Communications Inc.

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Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Accelerated capital fund
During 2013, the Company established a notional fund, the accelerated capital fund, of up to $500 million with proceeds
received, and to be received, from several strategic transactions. The accelerated capital initiatives were funded through this
fund and not cash generated from operations. Key investments included the Calgary data centres, further digitization of the
network and additional bandwidth upgrades, development of IP delivery of video, expansion of the Shaw Go WiFi network, and
additional innovative product offerings related to Shaw Go and other applications to provide an enhanced customer experience.
Approximately $110 million was invested in fiscal 2013, $240 million was invested in fiscal 2014 and $150 million invested
in fiscal 2015.

Statistical Measures
Subscriber counts (or Revenue Generating Units (“RGUs”)), including penetration and bundled customers
The Company measures the count of its customers in its Consumer and Business Network Services divisions. Cable video
subscribers include residential customers, multiple dwelling units (“MDUs”) and commercial customers. A residential
subscriber who receives at a minimum, basic cable service, is counted as one subscriber. In the case of MDUs, such as
apartment buildings, each tenant with a minimum of basic cable service is counted as one subscriber, regardless of whether
invoiced individually or having services included in his or her rent. Each building site of a commercial customer (e.g., hospitals,
hotels or retail franchises) that is receiving at a minimum, basic cable service, is counted as one subscriber. Satellite video
subscribers are counted in the same manner as cable video customers except that they also include seasonal customers who
have indicated their intention to reconnect within 180 days of disconnection. Internet customers include all modems on billing
and Phone lines includes all phone lines on billing. All subscriber counts exclude complimentary accounts but include
promotional accounts.

RGUs represent the number of products sold to customers and includes Video (cable and satellite subscribers), Internet
customers, and Phone lines. As at August 31, 2015 the Company had approximately 5.9 million RGUs.

Subscriber counts, or RGUs, and penetration statistics measure market share and also indicate the success of bundling and
pricing strategies.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The Company prepared its Consolidated Financial Statements in accordance with IFRS as issued by the International
Accounting Standards Board (“IASB”). An understanding of the Company’s accounting policies is necessary for a complete
analysis of results, financial position, liquidity and trends. Refer to Note 2 to the Consolidated Financial Statements for
additional information on accounting policies. The following section discusses key estimates and assumptions that management
has made under IFRS and how they affect the amounts reported in the Consolidated Financial Statements and notes. Following
is a discussion of the Company’s critical accounting policies:

Revenue and expense recognition
Revenue is considered earned as services are performed, provided that at the time of performance, ultimate collection is
reasonably assured. Such performance is regarded as having been achieved when reasonable assurance exists regarding the
measurement of the consideration that will be derived from rendering the service. Revenue from cable, Internet, Digital Phone
and DTH customers includes subscriber service revenue when earned. The revenue is considered earned as the period of service
relating to the customer billing elapses.

The Company has multiple deliverable arrangements comprised of upfront fees (subscriber connection fee revenue and/or
customer premise equipment revenue) and related subscription revenue. The Company determined that the upfront fees
charged to customers do not constitute separate units of accounting; therefore, these revenue streams are assessed as an
integrated package.

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Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

The Media division’s subscriber revenue is recognized monthly based on subscriber levels. Advertising revenues are recognized
in the period in which the advertisements are aired or displayed on the Company’s digital properties and recorded net of agency
commissions as these amounts are paid directly to the agency or advertiser. When a sales arrangement includes multiple
advertising spots, the proceeds are allocated to individual advertising spots under the arrangement based on relative fair values.

Subscriber connection fee revenue
Connection fees have no standalone value to the customer separate and independent of the Company providing additional
subscription services, therefore the connection fee revenue must be deferred and recognized systematically over the periods
that the subscription services are earned. There is no specified term for which the customer will receive the related subscription
service, therefore the Company has considered its customer churn rate and other factors, such as competition from new
entrants, to determine the deferral period of three years.

Subscriber connection and installation costs
The costs of physically connecting a new home are capitalized as part of the Company’s distribution system as the service
potential of the distribution system is enhanced by the ability to generate future subscriber revenue. Costs of disconnections are
expensed as incurred as the activity does not generate future revenue.

Customer premise equipment revenue and costs
Customer premise equipment available for sale, which generally includes DCT and DTH equipment, has no standalone value to
the customer separate and independent of the Company providing additional subscription services. Therefore the equipment
revenue is deferred and recognized systematically over the periods that the subscription services are earned. As the equipment
sales and the related subscription revenue are considered one transaction, recognition of the equipment revenue commences
once the subscriber service is activated. There is no specified term for which the customer will receive the related subscription
service, therefore the Company has considered various factors including customer churn, competition from new entrants, and
technology changes to determine the deferral period of three years.

In conjunction with equipment revenue, the Company also incurs incremental direct costs which include equipment and related
installation costs. These direct costs cannot be separated from the undelivered subscription service included in the multiple
deliverable arrangement. Under IAS 2 “Inventories”, these costs represent inventoriable costs and are deferred and amortized
over the period of three years, consistent with the recognition of the related equipment revenue. The equipment and installation
costs generally exceed the amounts received from customers on the sale of equipment (the equipment is sold to the customer at
a subsidized price). The Company defers the entire cost of the equipment, including the subsidy portion, as it has determined
that this excess cost will be recovered from future subscription revenues and that the investment by the customer in the
equipment creates value through increased retention.

Shaw Tracking equipment revenue and costs

Shaw Tracking equipment revenue is recognized over the period of the related service contract for airtime, which is generally
five years.

In conjunction with Shaw Tracking equipment revenue, the Company incurs incremental direct costs including equipment
costs. These direct costs cannot be separated from the undelivered tracking service included in the multiple deliverable
arrangement. Under IAS 2 “Inventories”, these costs represent inventoriable costs and are deferred and amortized over the
period of five years, consistent with the recognition of the related tracking equipment revenue.

Shaw Business installation revenue and expenses

The Company also receives installation revenues in its Shaw Business operation on contracts with commercial customers which
are deferred and recognized as revenue on a straight-line basis over the related service contract, generally spanning two to ten
years. Direct and incremental costs associated with the service contract, in an amount not exceeding the upfront installation
revenue, are deferred and recognized as an operating expense on a straight-line basis over the same period.

2015 Annual Report Shaw Communications Inc.

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Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Income statement classification

The Company distinguishes amortization of deferred equipment revenue and deferred equipment costs from the revenue and
expenses recognized from ongoing service activities on its income statement. Equipment revenue and costs are deferred and
recognized over the anticipated term of the related future revenue (i.e., the monthly service revenue) with the period of
recognition spanning three to five years. As a result, the amortization of deferred equipment revenue and deferred equipment
costs are non-cash items on the income statement, similar to the Company’s amortization of deferred IRU revenue, which the
Company also segregates from ongoing revenue. Further, within the lifecycle of a customer relationship, the customer generally
purchases customer premise equipment at the commencement of the customer relationship, whereas the subscription revenue
represents a continuous revenue stream throughout that customer relationship. Therefore, the segregated presentation provides
a clearer distinction within the income statement between cash and non-cash activities and between up-front and continuous
revenue streams, which assists financial statement readers to predict future cash flows from operations.

Allowance for doubtful accounts
The majority of the Company’s revenues are earned from selling on credit to individual subscribers. Because there are some
customers who do not pay their debts, selling on credit necessarily involves credit losses. The Company is required to make an
estimate of an appropriate allowance for doubtful accounts on its receivables. In determining its estimate, the Company
considers factors such as the number of days the account is past due, whether or not the customer continues to receive service,
the Company’s past collection history and changes in business circumstances. The estimated allowance required is a matter of
judgement and the actual loss eventually sustained may be more or less than the estimate, depending on events which have yet
to occur and which cannot be foretold, such as future business, personal and economic conditions. Conditions causing
deterioration or improvement in the aging of accounts receivable and collections will increase or decrease bad debt expense.

Property, plant and equipment and other intangibles – capitalization of direct labour and overhead
The cost of property, plant and equipment and other intangibles includes direct construction or development costs (such as
materials and labour) and overhead costs directly attributable to the construction or development activity. The Company
capitalizes direct labour and direct overhead incurred to construct new assets, upgrade existing assets and connect new
subscribers. These costs are capitalized as they are directly attributable to the acquisition, construction, development or
betterment of the networks or other intangibles. Repairs and maintenance expenditures are charged to operating expenses as
incurred.

Direct labour and overhead costs are capitalized in three principal areas:

1.

2.

3.

Corporate departments such as Technology and Network Operations (“TNO”): TNO is involved in overall planning and
development of the cable/Internet/Digital Phone infrastructure. Labour and overhead costs directly related to these
activities are capitalized as the activities directly relate to the planning and design of the construction of the distribution
system. In addition, TNO devote considerable efforts towards the development of systems to support Digital Phone, WiFi,
and projects related to new customer management, billing and operating support systems. Labour costs directly related to
these and other projects are capitalized.

Cable regional construction departments, which are principally involved in constructing, rebuilding and upgrading the
cable/Internet/Digital Phone infrastructure: Labour and overhead costs directly related to the construction activity are
capitalized as the activities directly relate to the construction or upgrade of the distribution system. Capital projects
include, but are not limited to, projects such as the new subdivision builds, increasing network capacity for Internet,
Digital Phone and VOD by reducing the number of homes fed from each node, and upgrades of plant capacity, including
the DNU project, and the WiFi build.

Subscriber-related activities such as installation of new drops and Internet and Digital Phone services: The labour and
overhead directly related to the installation of new services are capitalized as the activity involves the installation of
capital assets (i.e., wiring, software, etc.) which enhance the service potential of the distribution system through the
ability to earn future revenues. Costs associated with service calls, collections, disconnects and reconnects that do not
involve the installation of a capital asset are expensed.

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Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Amounts of direct labour and direct overhead capitalized fluctuate from year to year depending on the level of customer growth
and plant upgrades for new services. In addition, the level of capitalization fluctuates depending on the proportion of internal
labour versus external contractors used in construction projects.

The percentage of direct labour capitalized in many cases is determined by the nature of employment in a specific department.
For example, a significant portion of labour and direct overhead of the cable regional construction departments is capitalized as
a result of the nature of the activity performed by those departments. Capitalization is also based on piece rate work performed
by unit-based employees which is tracked directly. In some cases, the amount of capitalization depends on the level of
maintenance versus capital activity that a department performs. In these cases, an analysis of work activity is applied to
determine this percentage split.

Amortization policies and useful lives
The Company amortizes the cost of property, plant and equipment and other intangibles over the estimated useful service lives
of the items. These estimates of useful lives involve considerable judgment. In determining these estimates, the Company takes
into account industry trends and company-specific factors, including changing technologies and expectations for the in-service
period of these assets. On an annual basis, the Company reassesses its existing estimates of useful lives to ensure they match
the anticipated life of the technology from a revenue-producing perspective. If technological change happens more quickly or in
a different way than the Company has anticipated, the Company may have to shorten the estimated life of certain property,
plant and equipment or other intangibles which could result in higher amortization expense in future periods or an impairment
charge to write down the value of property, plant and equipment or other intangibles.

Intangibles
The excess of the cost of acquiring cable and satellite and media businesses over the fair value of related net identifiable
tangible and intangible assets acquired is allocated to goodwill. Net identifiable intangible assets acquired consist primarily of
amounts allocated to broadcast rights and licenses which represent identifiable assets with indefinite useful lives.

Broadcast rights and licenses in the cable and satellite businesses are comprised of broadcast authorities including licenses
and exemptions from licensing that allow access to homes and subscribers in a specific area that are identified on a business
combination with respect to the acquisition of shares or assets of a BDU.

Broadcast licenses in the media business are licenses to operate conventional and specialty services that are identified on a
business combination with respect to the acquisition of shares or assets of a broadcasting undertaking.

The Company has concluded that the broadcast rights and licenses have indefinite useful lives since there are no legal,
regulatory, contractual, economic or other factors that would prevent the Company’s license renewals or limit the period over
which these assets will contribute to the Company’s cash flows. Goodwill and broadcast rights and licenses are not amortized
but are assessed for impairment on an annual basis in accordance with IAS 36 “Impairment”.

Program rights represent licensed rights acquired to broadcast television programs on the Company’s conventional and specialty
television channels and program advances are in respect of payments for programming prior to the window license start date.
For licensed rights, the Company records a liability for program rights and corresponding asset when the license period has
commenced and all of the following conditions have been met: (i) the cost of the program is known or reasonably determinable,
(ii) the program material has been accepted by the Company in accordance with the license agreement and (iii) the material is
available to the Company for telecast. Program rights are expensed on a systematic basis generally over the estimated exhibition
period as the programs are aired and are included in operating, general and administrative expenses.

Other intangibles include software that is not an integral part of the related hardware, customer relationships as well as a
trademark and brands. Software is amortized on a straight-line basis over their estimated useful lives ranging from three to ten
years. Customer relationships represent the value of customer contracts and relationships acquired in a business combination
and are amortized on a straight-line basis over the estimated useful life of 15 years.

Asset impairment
The Company tests goodwill and indefinite-life intangibles for impairment annually (as at March 1) and when events or changes
in circumstances indicate that the carrying value may be impaired. The recoverable amount of each cash-generating unit

2015 Annual Report Shaw Communications Inc.

27

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

(“CGU”) is determined based on the higher of the CGU’s fair value less costs to sell and its value in use. A CGU is the smallest
identifiable group of assets that generate cash flows that are independent of the cash inflows from other assets or groups of
assets. The Company’s cash generating units are Cable, Satellite, Media and Data Centres. Where the recoverable amount of the
CGU is less than its carrying amount, an impairment loss is recognized. Impairment losses relating to goodwill cannot be
reversed in future periods. The results of the impairment tests are provided in Note 10 to the Consolidated Financial
Statements.

Employee benefit plans
As at August 31, 2015, Shaw had non-registered defined benefit pension plans for key senior executives and designated
executives and various registered defined benefit plans for certain unionized and non-unionized employees. The amounts
reported in the financial statements relating to the defined benefit pension plans are determined using actuarial valuations that
are based on several assumptions including the discount rate and rate of compensation increase. While the Company believes
these assumptions are reasonable, differences in actual results or changes in assumptions could affect employee benefit
obligations and the related income statement impact. The differences between actual and assumed results are immediately
recognized in other comprehensive income/loss. The most significant assumption used to calculate the net employee benefit
plan expense is the discount rate. The discount rate is the interest rate used to determine the present value of the future cash
flows that is expected will be needed to settle employee benefit obligations and is also used to calculate the interest income on
plan assets. It is based on the yield of long-term, high-quality corporate fixed income investments closely matching the term of
the estimated future cash flows and is reviewed and adjusted as changes are required. The following table illustrates the
increase on the accrued benefit obligation and pension expense of a 1% decrease in the discount rate:

(millions of Canadian dollars)

Weighted Average Discount Rate – Non-registered Plans
Weighted Average Discount Rate – Registered Plans
Impact of: 1% decrease – Non-registered Plans
Impact of: 1% decrease – Registered Plans

Accrued Benefit
Obligation at
End of Fiscal 2015

Pension Expense
Fiscal 2015

4.10%
4.10%

$ 84
$ 31

4.00%
4.09%
4
3

$
$

Deferred income taxes
The Company has recognized deferred income tax assets and liabilities for the future income tax consequences attributable to
differences between the financial statement carrying amounts of assets and liabilities and their respective tax bases. Deferred
tax assets are also recognized in respect of losses of certain of the Company’s subsidiaries. The deferred income tax assets and
liabilities are measured using enacted or substantially enacted tax rates expected to apply to taxable income in the years in
which the temporary differences are expected to reverse or the tax losses are expected to be utilized. Realization of deferred
income tax assets is dependent upon generating sufficient taxable income during the period in which the temporary differences
are deductible. The Company has evaluated the likelihood of realization of deferred income tax assets based on forecasts of
taxable income of future years, existing tax laws and tax planning strategies. Significant changes in assumptions with respect to
internal forecasts or the inability to implement tax planning strategies could result in future impairment of these assets.

Commitments and contingencies
The Company is subject to various claims and contingencies related to lawsuits, taxes and commitments under contractual and
other commercial obligations. Contingent losses are recognized by a charge to income when it is likely that a future event will
confirm that an asset has been impaired or a liability incurred at the date of the financial statements and the amount can be
reasonably estimated. Contractual and other commercial obligations primarily relate to network fees, equipment and service
purchases, program rights and operating lease agreements for use of transmission facilities, including maintenance of satellite
transponders and lease of premises in the normal course of business. Significant changes in assumptions as to the likelihood
and estimates of the amount of a loss could result in recognition of additional liabilities.

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Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

RELATED PARTY TRANSACTIONS

Related party transactions are reviewed by Shaw’s Corporate Governance and Nominating Committee, comprised of independent
directors. The following sets forth certain transactions in which the Company is involved.

Corus
The Company and Corus are subject to common voting control. During the year, network, advertising and programming fees
were paid to various Corus subsidiaries. The Company provided uplink of television signals, programming content, Internet
services and lease of circuits to various Corus subsidiaries. In addition, the Company provided Corus with television advertising
spots in return for radio and television advertising.

During 2014, the Company closed the sale of its 50% interest in two French-language channels, Historia and Series+, to Corus.

Burrard Landing Lot 2 Holdings Partnership
The Company has a 33.33% interest in the Partnership. During the current year, the Company paid the Partnership for lease of
office space in Shaw Tower. Shaw Tower, located in Vancouver, BC, is the Company’s headquarters for its lower mainland
operations.

Key management personnel and board of directors
Key management personnel consist of the most senior executive team and along with the Board of Directors have the authority
and responsibility for directing and controlling the activities of the Company. In addition to compensation provided to key
management personnel and the Board of Directors for services rendered, the Company transacts with companies related to
certain Board members primarily for the purchase of remote control units, network programming and installation of equipment.

NEW ACCOUNTING STANDARDS

Shaw has adopted or will adopt a number of new accounting policies as a result of recent changes in IFRS as issued by the
IASB. The ensuing discussion provides additional information as to the date that Shaw is or was required to adopt the new
standards, the methods of adoption permitted by the standards, the method chosen by Shaw, and the effect on the financial
statements as a result of adopting the new policies. The adoption or future adoption of these accounting policies has not and is
not expected to result in changes to the Company’s current business practices.

Adoption of recent accounting pronouncement
The adoption of the following standard effective September 1, 2014 had no impact on the Company’s consolidated financial
statements.

Š

IFRIC 21 Levies, provides guidance on when to recognize a financial liability imposed by a government, if the levy is
accounted for in accordance with IAS 37, Provisions, Contingent Liabilities and Contingent Assets, or where the timing
and amount of the levy is certain.

Standards, interpretations and amendments to standards issued but not yet effective
The Company has not yet adopted certain standards, interpretations and amendments that have been issued but are not yet
effective. The following pronouncements are being assessed to determine their impact on the Company’s results and financial
position.

Š

Š

Clarification of Acceptable Methods of Depreciation and Amortization (Amendments to IAS 16 Property, Plant and
Equipment and IAS 38 Intangible Assets) prohibits revenue from being used as a basis to depreciate property, plant and
equipment and significantly limits use of revenue-based amortization for intangible assets. The amendments are to be
applied prospectively for the annual period commencing September 1, 2016.
IFRS 15 Revenue from Contracts with Customers, was issued in May 2014 and replaces IAS 11 Construction Contracts,
IAS 18 Revenue, IFRIC 13 Customer Loyalty Programs, IFRIC 15 Agreements for the Construction of Real Estate, IFRIC
18 Transfers of Assets from Customers and SIC-31 Revenue—Barter Transactions Involving Advertising Services. The
new standard requires revenue to be recognized to depict the transfer of promised goods or services to customers in an
amount that reflects the consideration expected to be received in exchange for those goods or services. The principles are

2015 Annual Report Shaw Communications Inc.

29

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

to be applied in the following five steps: (1) identify the contract(s) with a customer, (2) identify the performance
obligations in the contract, (3) determine the transaction price, (4) allocate the transaction price to the performance
obligations in the contract, and (5) recognize revenue when (or as) the entity satisfies a performance obligation. The new
standard is to be applied either retrospectively or on a modified retrospective basis and is effective for the annual period
commencing September 1, 2018.
IFRS 9 Financial Instruments: Classification and Measurement, replaces IAS 39 Financial Instruments and applies a
principal-based approach to the classification and measurement of financial assets and financial liabilities, including an
expected credit loss model for calculating impairment, and includes new requirements for hedge accounting. The
standard is required to be applied retrospectively for the annual period commencing September 1, 2018.

Š

KNOWN EVENTS, TRENDS, RISKS AND UNCERTAINTIES

The discussion in this MD&A addresses only what management has determined to be the most significant known events, trends,
risks and uncertainties relevant to the Company, its operations and/or its financial results. This discussion is not exhaustive.
these matters should be considered in conjunction with the “Caution Concerning Forward-Looking
The discussion of
Statements”.

Competition and technological change
Shaw operates in an open and competitive marketplace. Our businesses face competition from regulated and unregulated
entities using existing or new communications technologies and from illegal services. In addition, the rapid deployment of new
technologies, services and products has reduced the traditional lines between telecommunications, Internet and broadcasting
services and further expands the competitive landscape. Shaw may face competition in the future from other technologies being
developed or yet to be developed. While Shaw continually seeks to strengthen its competitive position through investments in
infrastructure, technology, programming and customer service, and through acquisitions, there can be no assurance that these
investments will be sufficient to maintain Shaw’s market share or performance in the future.

The following competitive events, trends, risks and/or uncertainties specific to areas of our business may have a material
adverse effect on Shaw, its operations and/or its financial results. In each case, the competitive events, trends, risks and/or
uncertainties may increase or continue to increase.

Consumer video
Shaw’s Consumer video services, delivered through both our network-connected and satellite platforms, compete with other
distributors of video and audio signals, including telephone companies offering video services, other satellite-based video
services, other competitive cable television undertakings and OTA local and regional broadcast television signals. We also
compete increasingly with unregulated over-the-top video services and offerings available over Internet connections. Continued
improvements in the quality of streaming video over the Internet and the increasing availability of television shows and movies
online has increased and will continue to increase competition to Shaw’s Consumer video services. Our satellite services also
compete with illegal satellite services including grey and black market offerings.

We expect that competition, including aggressive discounting practices by competitors to gain market share, will continue to
increase.

Consumer Internet
High-speed Internet access services are principally provided through cable modem and digital subscriber line technology, and
increasingly through fibre to the home. Shaw competes with a number of different types of ISPs offering residential Internet
access including independent service providers, traditional telephone companies, wireless providers and resellers making use of
TPIA to provide Internet access in various markets.

Shaw expects that consumer demand for higher Internet access speeds and greater bandwidth will continue to be driven by
bandwidth-intensive applications including streaming video, digital downloading and interactive gaming. As described further
under “Shaw’s Network”, Shaw continues to expand the capacity and efficiency of its network to handle the anticipated
increases in consumer demand for higher Internet access speeds and greater bandwidth, however there can be no assurance
that our investments in network capacity will continue to meet this increasing demand.

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Management’s Discussion and Analysis
August 31, 2015

Consumer phone
Shaw’s competitors for Consumer phone services include traditional telephone companies, competitive local exchange carriers,
non-facilities-based Voice over Internet Protocol (“VoIP”) providers and wireless providers. Several of such competitors have
larger operational and financial resources than Shaw and are well established with residential customers in their respective
markets. In addition, there is a continuing trend toward households opting to rely on wireless voice services in place of landline
services such as ours. These developments may negatively affect the business and prospects of our Consumer phone services.

Business Network Services
Shaw Business competes with other telecommunications carriers in providing high-speed data and video transport and Internet
connectivity services to businesses, ISPs and other telecommunications providers. The telecommunications services industry in
Canada is highly competitive, rapidly evolving and subject to constant change. Competitors of Shaw Business include traditional
telephone companies, competitive access providers, competitive local exchange carriers, ISPs, private networks built by large
end users and other telecommunications companies. In addition, the development and implementation of new technologies by
others could give rise to significant additional competition.

Shaw Broadcast Services faces competition principally from one other operating SRDU in Canada. In February 2010, an
additional company was licensed by the CRTC to provide both satellite video and SRDU services in Canada, but has not yet
commenced service. Shaw Broadcast Services also faces competition from the expansion of fibre distribution systems delivering
distant U.S. and Canadian conventional television signals into territories previously served only by SRDU operators.

Business Infrastructure Services
Shaw’s hybrid IT services business operates in a highly competitive market that includes telecommunications companies,
carriers, ISPs, managed services providers, large real estate investment trusts and other data centre operators, many of which
are well-established in the areas where they operate. Ongoing consolidation within the industry has created, and is expected to
continue to create, large organizations having larger operational and financial resources than Shaw.

Media
The conventional and specialty television business and the advertising markets in which they operate are highly competitive.
Numerous broadcast and specialty television networks, as well as online advertising platforms and websites, compete for
subscribers and advertising revenues. Shaw’s ability to compete successfully depends on a number of factors, including its
ability to secure popular television and other programming rights for all platforms, including traditional linear broadcast rights
and non-linear rights, in order to achieve high distribution levels and attract advertising. Shaw’s ability to continue to attract
advertising customers also depends on its ability to meet the evolving expectations of its advertising customers.

Impact of regulation
As more fully discussed under “Government Regulations and Regulatory Developments”, a majority of our Canadian business
activities are subject to regulations and policies administered by Industry Canada and/or the CRTC. Shaw’s operations and
financial results are affected by changes in regulations, policies and decisions, including changes in interpretation of existing
regulations by courts, the government or the regulators, in particular the CRTC, Industry Canada, the Competition Bureau and
the Copyright Board. This regulation relates to, and may have an impact on, among other things, licensing, competition,
programming carriage and terms of carriage, strategic transactions and the potential for new or increased fees. Changes in the
regulatory regime may have a material adverse effect on Shaw, its operations and/or its financial results.

Economic conditions
The Canadian and U.S. economies are affected by uncertainty in global financial and equity markets and slowdowns in global
economic growth. Changes in economic conditions may affect discretionary consumer and business spending, resulting in
increased or decreased demand for Shaw’s product offerings. Current or future events caused by volatility in domestic or
international economic conditions or a decline in economic growth may have a material adverse effect on Shaw, its operations
and/or its financial results.

2015 Annual Report Shaw Communications Inc.

31

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Interest rates, foreign exchange rates and capital markets
Shaw has the following financial risks in its day-to-day operations:

(a)

Interest rates: Due to the capital-intensive nature of Shaw’s operations, the Company uses long-term financing
extensively in its capital structure. The primary components of this structure include:

1. banking facilities as more fully described in Note 13 to the Consolidated Financial Statements, and

2.

various Canadian denominated senior notes and debentures with varying maturities issued in the public markets
as more fully described in Note 13 to the Consolidated Financial Statements.

Interest on bank indebtedness is based on floating rates while the senior notes are primarily fixed-rate obligations. If
required, Shaw uses its credit facility to finance day-to-day operations and, depending on market conditions,
periodically converts the bank loans to fixed-rate instruments through public market debt issues. Increases in interest
rates may have a material adverse effect on Shaw, its operations and/or its financial results.

As at August 31, 2015, 78% of Shaw’s consolidated long-term debt was fixed with respect to interest rates.

(b) Foreign exchange: A portion of Shaw’s debt, capital expenditures, revenues and operating expenses are denominated
in U.S. dollars – both for ViaWest and other operations of Shaw. In addition, Shaw’s net investment in ViaWest is
exposed to foreign exchange risk related to fluctuations in exchange rates between the Canadian and U.S. dollar. This
risk is mitigated by certain U.S. dollar denominated debt which is designated as a hedge of the net investment.
Fluctuations in the value of the Canadian dollar relative to the U.S. dollar may have a material adverse effect on Shaw,
its operations and/or its financial results.

(c) Capital markets: Shaw requires ongoing access to capital markets to support our operations. Changes in capital market
conditions, including significant changes in market interest rates or lending practices, or changes in Shaw’s credit
ratings, may adversely affect our ability to raise or refinance short-term or long-term debt and therefore may have a
material adverse effect on Shaw, its operations and/or its financial results.

Shaw manages its exposure to floating interest rates by maintaining a balance of fixed and floating rate debt. Shaw may enter
into forward contracts in respect of U.S. dollar capital expenditure commitments to manage its exposure to foreign exchange
uncertainty.
its swap agreements, Shaw assesses the
creditworthiness of
information concerning the policy and use of derivative financial
instruments is contained in Notes 2 and 28 to the Consolidated Financial Statements.

to minimize the risk of counterparty default under

its swap counterparties. Further

In order

Litigation
Shaw and its subsidiaries are involved in litigation matters arising in the ordinary course and conduct of its business. Although
management does not expect that the outcome of these matters will have a material adverse effect on the Company, there can
be no assurance that these matters, or other legal matters that arise in the future, will not have a material adverse effect on
Shaw, its operations and/or its financial results.

Satellite failure
Shaw relies on three satellites (Anik F2, Anik F1R and Anik G1) owned by Telesat Canada (“Telesat”) to provide satellite
services in our Consumer and Business Network Services divisions. The Company owns certain transponders on Anik F2 and has
long-term capacity service agreements in place in respect of transponders on Anik F1R, Anik F2 and Anik G1. The Company’s
interests in these transponders are only insurable indirectly through the satellite owner. For transponders on Anik F1R and Anik
F2, the Company does not maintain any indirect insurance coverage as it believes the costs are uneconomic relative to the
benefit which could otherwise be derived through an arrangement with Telesat. In the case of Anik G1, Telesat is committed to
maintaining insurance on the satellite for five years from its April 2013 launch. As collateral for the transponder capacity pre-
payments that were made by the Company to facilitate the construction of the satellite, the Company maintains a security
interest in the transponder capacity and any related insurance proceeds that Telesat recovers in connection with an insured loss
event.

The Company does not maintain business interruption insurance covering damage or loss to one or more of the satellites as it
believes the premium costs are uneconomic relative to the risk of satellite failure. Transponder capacity is available to the

32

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Company on an unprotected, non-preemptible basis, in both the case of the Anik F2 transponders that are owned by Shaw and
the Anik F1R, Anik F2 and Anik G1 transponders that are secured through capacity service agreements. The Company has
priority access to spare transponders on Anik F1R, Anik F2 and Anik G1 in the case of interruption, subject to availability. In
the event of satellite failure, service will only be restored as capacity becomes available. Restoration of satellite service on
another satellite may require repositioning or re-pointing of customers’ receiving dishes, an upgrade of their video terminal or
customers may require a larger dish. The Anik G1 satellite has a switch feature that allows whole channel services (transponders
and available spares) to be switched from extended Ku-band to Ku-band, which provides the Company with limited back-up to
restore failed whole channel services of Anik F1R. Satellite failure could negatively affect levels of customer service and
customer relationships and may have a material adverse effect on Shaw, its operations and/or its financial results.

Network failure
Shaw’s business may be interrupted by network failures, including those caused by fire damage, natural disaster, power loss,
hacking, computer viruses, disabling devices, acts of war or terrorism and other events. Shaw protects its network through a
number of measures including physical and information technology security, ongoing maintenance and placement of insurance
on our network equipment and data centres. The Company self-insures the plant in the hybrid fibre-coax network as it believes
the premium costs are uneconomic relative to the risk of failure. The risk of loss is mitigated as most of the hybrid fibre-coax
network is located underground. In addition, it is likely that network damage caused by any one incident would be limited by
geographic area and therefore resulting business interruption and financial damages would be limited. Further, the Company
has back-up disaster recovery plans in the event of network failure and redundant capacity for certain portions of the network.
In the past, the Company has successfully recovered from network damage caused by natural disasters without significant cost
or disruption of service. Although Shaw has taken and continues to take steps to reduce the risk of network failure, network
failures may occur, and such failures could negatively affect levels of customer service and customer relationships and may
have a material adverse effect on Shaw, its operations and/or its financial results.

Information systems and internal business processes
Many aspects of the Company’s business depend to a large extent on various IT systems and software, and on internal business
processes. Shaw regularly undertakes initiatives to update and improve these systems and processes. Although the Company
has taken steps to reduce the risks of failure of these systems and processes, there can be no assurance that potential failures
of, or deficiencies in, these systems, processes or change initiatives will not have an adverse effect on Shaw, its operations
and/or its financial results.

Reliance on suppliers
Shaw is connected to or relies on other telecommunication carriers and certain utilities to conduct our business. Any disruption
to the services provided by these suppliers, including labour strikes and other work disruptions, bankruptcies, technical
difficulties or other events affecting the business operations of these carriers or utilities may affect Shaw’s ability to operate
and, therefore have a material adverse effect on Shaw, its operations and/or its financial results.

The Company sources its customer premise and capital equipment, capital builds as well as portions of its service offerings
from certain key suppliers. While the Company has alternate sources for many of these purchases, the loss of a key supplier
may adversely affect the Company’s ability to operate, and therefore have a material adverse effect on Shaw, its operations
and/or its financial results.

Programming expenses
Expenses for Consumer and Business Network Services video programming continue to be one of our most significant single
expense items. Costs continue to increase, particularly for sports programming. In addition, as we add programming or
distribute existing programming to more of our subscriber base, programming expenses increase. Although we have been
successful at reducing the impact of these cost increases through sale of additional services or increasing subscriber rates,
there can be no assurance that we will continue to be able to do so and may have a material adverse effect on Shaw, its
operations and/or its financial results.

Programming costs are also one of the most significant expenses in our Media division. Increased competition in the television
broadcasting industry and with online video providers for content, developments affecting producers and distributors of

2015 Annual Report Shaw Communications Inc.

33

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

programming content, changes in viewer preferences and other developments could impact both the availability and cost of
programming content. Although we have processes to effectively manage these costs, programming content may be purchased
for broadcasting one to two years in advance, making it more difficult to predict how such content will perform, and if content
fails to perform as expected there may be a material adverse effect on Shaw, its operations and/or its financial results.

Unionized labour
Approximately 50% of our Media division employees are employed under one of five collective agreements represented by three
unions. If labour disruptions occur, it is possible large numbers of employees may be involved and that our Media business may
be disrupted. Shaw is currently preparing to negotiate one collective agreement and the remaining four agreements have been
renewed and are in effect for the next one to three years.

Acquisitions and other strategic transactions
Shaw may from time to time make acquisitions to expand its existing businesses or to enter into sectors in which Shaw does not
currently operate, dispositions to focus on core offerings or enter into other strategic transactions. Such acquisitions,
dispositions and/or strategic transactions may fail to realize the anticipated benefits, result in unexpected costs and/or Shaw
may have difficulty incorporating or integrating the acquired business, any of which may have a material adverse effect on
Shaw, its operations and/or its financial results.

Holding company structure
Substantially all of Shaw’s business activities are operated by our subsidiaries. As a holding company, our ability to meet our
financial obligations is dependent primarily upon the receipt of interest and principal payments on intercompany advances,
management fees, cash dividends and other payments from our subsidiaries together with proceeds raised by the Company
through the issuance of equity and the incurrence of debt, and from proceeds received on the sale of assets. The payment of
dividends and the making of loans, advances and other payments to Shaw by its subsidiaries may be subject to statutory or
contractual restrictions, are contingent upon the earnings of those subsidiaries and are subject to various business and other
considerations.

Control of the Company
Class A Shares are the only shares entitled to vote on all shareholder matters. Voting control of the Company is held by the
Shaw Family Living Trust (“SFLT”) which holds, for the benefit of descendants of JR and Carol Shaw, 17,562,400 Class A
Shares, being approximately 78% of the issued and outstanding shares of such class. The sole trustee of SFLT is a private
company owned by JR Shaw and having a board comprised of seven directors, including JR Shaw as chair and five other
members of his family. Accordingly, JR Shaw, through SFLT and its trustee, is able to elect a majority of the Board of Directors
of the Company and to control any vote by the holders of Class A Shares.

Dividend payments
Shaw currently pays monthly common share dividends in amounts approved on a quarterly basis by the Board of Directors. At
the current approved dividend amount, the Company would pay approximately $565 million in common share dividends during
fiscal 2016 (before taking into account the Company’s dividend reinvestment plan (“DRIP”), as further described in “Financial
Position”). While the Company expects to generate sufficient free cash flow in fiscal 2016 to fund these dividend payments,
actual results may differ from expectations and there can be no assurance that the Company will continue common share
dividend payments at the current level.

34

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

SUMMARY OF QUARTERLY RESULTS

Quarter

(millions of Canadian dollars except per share amounts)
2015
Fourth
Third
Second
First

Total

2014
Fourth
Third
Second
First

Total

Operating
income
before
restructuring
costs and
amortization(1)

Net income
attributable
to equity
shareholders

Net
income(2)

Basic
earnings
per
share

Diluted
earnings
per
share

573
643
557
606

2,379

525
601
528
608

2,262

272
202
163
219

856

187
219
215
236

857

276
209
168
227

880

192
228
222
245

887

0.57
0.42
0.34
0.46

1.80

0.40
0.47
0.46
0.51

1.84

0.57
0.42
0.34
0.46

1.79

0.40
0.47
0.46
0.51

1.84

Revenue

1,343
1,419
1,337
1,389

5,488

1,263
1,342
1,274
1,362

5,241

(1)

(2)

Refer to Key performance drivers.
Net income attributable to both equity shareholders and non-controlling interests.

Quarterly revenue and operating income before restructuring costs and amortization are primarily affected by the seasonality of
the Media division and fluctuate throughout the year due to a number of factors including seasonal advertising and viewing
patterns. Typically, the Media division has higher revenue in the first quarter driven by the fall launch of season premieres and
high demand and the third quarter is affected by season finales and mid-season launches. Advertising revenue typically
declines in the summer months of the fourth quarter when viewership is generally lower. Effective the first quarter of the
current year the results reflect the addition of the new Business Infrastructure Services division upon acquisition of ViaWest on
September 2, 2014.

In the fourth quarter of 2015, net income increased by $67 million over the third quarter 2015 due to improved net other
revenue items of $190 million and lower restructuring costs of $10 million, partially offset by lower operating income before
restructuring costs and amortization of $70 million and higher income tax expense of $57 million. The improvement in net
other revenue items was due to the combined effects of the gain on the sale of the wireless spectrum licenses of $158 million
and a write-down of $27 million in respect of a private portfolio investment in the fourth quarter and the $59 million net charge
arising in the third quarter related to an impairment of goodwill, write-down of IPTV assets and proceeds received on the
insurance claim.

In the third quarter of 2015, net income increased $41 million over the second quarter 2015 due to higher operating income
before restructuring costs and amortization of $86 million, lower restructuring costs of $26 million and $11 million of proceeds
related to the Shaw Court insurance claim, partially offset by a charge for impairment of goodwill of $15 million and write-down
of IPTV assets of $55 million as well as the distributions received from a venture capital fund in the second quarter. The
impairment of goodwill was in respect of the Tracking operations in the Business Network Services division and was a result of
the Company’s annual impairment test of goodwill and indefinite-life intangibles in the third quarter. The write-down of IPTV
assets was a result of the Company’s decision to work with Comcast to begin technical trials of their cloud-based X1 platform.

In the second quarter of 2015 net income decreased $59 million over the first quarter 2015 due to lower operating income
before restructuring costs and amortization of $49 million and restructuring expenses of $38 million partially offset by net other
revenue items of $29 million due to aforementioned venture capital fund distributions.

2015 Annual Report Shaw Communications Inc.

35

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

In the first quarter of 2015, net income increased $35 million over the fourth quarter 2014 due to higher operating income
before restructuring costs and amortization of $81 million, partially offset by increases in amortization of $35 million and net
other costs of $17 million. The increase in net other costs was primarily due to an equity loss of $13 million in respect of the
Company’s 50% interest in shomi, a new subscription video-on-demand service launched in the first quarter.

In the fourth quarter of 2014, net income decreased $36 million primarily due to lower operating income before restructuring
costs and amortization of $76 million, partially offset by the effect of the restructuring announced during the previous quarter.

In the third quarter of 2014, net income increased $6 million due to higher operating income before restructuring costs and
amortization of $73 million and lower interest and amortization expense totaling $25 million, partially offset by restructuring
expenses of $53 million and reduction in net other revenue items of $41 million. The reduction in net other revenue items was
primarily due to the gain on sale of media assets of $49 million net of the $8 million of debt retirement costs recorded in the
second quarter.

In the second quarter of 2014, net income decreased $23 million due to lower operating income before restructuring costs and
amortization of $80 million and increased amortization of $8 million, partially offset by an improvement in net other non-
operating items of $36 million due to the aforementioned gain on sale of media assets net of debt retirement costs, and lower
income tax expense of $24 million. As a result of the aforementioned changes in net income, basic and diluted earnings per
share have trended accordingly.

The following growth (losses) in subscriber statistics are provided to assist in understanding the trend of quarterly revenue and
operating income before restructuring costs and amortization for Consumer:

Subscriber Statistics

Video – Cable
Video – Satellite
Internet
Digital phone lines

2015

2014

First

Second

Third

Fourth

First

Second

Third

Fourth

(15,591)
(17,980)
14,048
(599)

(35,967)
(8,254)
(1,819)
(12,027)

(24,524)
(2,820)
7,212
(20,974)

(39,315)
(8,146)
2,699
(29,683)

(29,619)
(9,323)
2,746
1,351

(20,758)
(1,405)
12,767
8,075

(12,075)
(5,608)
12,399
4,834

(20,166)
(6,606)
11,983
1,114

36

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

RESULTS OF OPERATIONS

Overview of fiscal 2015 consolidated results

(millions of Canadian dollars except per share amounts)
Operations:

Revenue
Operating income before restructuring costs and amortization(1)
Operating margin(1)
Funds flow from operations(2)
Net income
Free cash flow(1)

Balance sheet:

Total assets
Long-term financial liabilities

Long-term debt (including current portion)
Other financial liabilities

Per share data:

Earnings per share

Basic
Diluted

Weighted average number of participating shares outstanding during period

(millions)

Cash dividends declared per share

Class A
Class B

2015

2014

2013

Change

2015
%

2014
%

5,488
2,379

5,241
2,262

4.7
5.2
43.3% 43.2% 43.2% 0.1

5,142
2,220

1.9
1.9
–
7.4 10.4
784 (0.8) 13.1
604 (6.4) 15.6

1,380

1,637
880
653

1,524
887
698

14,564 13,250 12,732

5,669
20

4,690
5

4,818
53

1.80
1.79

1.84
1.84

1.64
1.63

468

457

448

1.1613 1.0775 1.0050
1.1638 1.0800 1.0075

(1)

(2)

Refer to Key performance drivers.
Funds flow from operations is presented before changes in non-cash working capital as presented in the Consolidated
Statements of Cash Flows.

Highlights
Š
Š
Š
Š

Š
Š

Š

Š

Net income was $880 million for fiscal 2015 compared to $887 million in 2014.
Earnings per share were $1.80 in fiscal 2015 compared to $1.84 in 2014.
Revenue for fiscal 2015 improved 4.7% to $5.49 billion from $5.24 billion last year.
Operating income before restructuring costs and amortization of $2.38 billion in fiscal 2015 was up 5.2% over
last year’s amount of $2.26 billion.
Consolidated free cash flow in fiscal 2015 was $653 million compared to $698 million in 2014.
During 2015 the Company increased the dividend rate on the Class A Participating Shares and Class B Non-Voting
Participating Shares to an equivalent annual per share dividend rate of $1.1825 and $1.185 respectively.
Dividends paid in 2015 were $535 million gross of amounts attributed to the dividend reinvestment plan.
On January 31, 2014 the Company issued $500 million senior unsecured notes at a rate of 4.35% due
January 31, 2024 and $300 million floating rate senior unsecured notes due February 1, 2016. The floating rate
senior notes bear interest at an annual rate equal to three month CDOR plus 0.69%. The net proceeds from the
issuances were used to redeem the $600 million senior unsecured notes due June 2, 2014 and for working capital
and general corporate purposes.
In April 2014 the Company announced changes to the structure of its operating divisions to improve overall
efficiency while enhancing its ability to grow as the leading network and content experience company.

2015 Annual Report Shaw Communications Inc.

37

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Commencing in fiscal 2015, Shaw’s residential and enterprise services are reorganized into new Consumer and
Business units, respectively, with no changes to the Media division.
Š

The Company recorded restructuring costs of $58 million in fiscal 2014 associated with the approximately
400 management and non-customer facing roles which were eliminated by organizational changes in that
year.

Š

Š

Š

Š

Š

In 2015, the Company recorded $52 million in respect of continued restructuring, primarily related to severance
and employee related costs, which impacted approximately 1,700 employees.
Š

The Company announced a realignment of its customer care operations into centres of expertise in order to
improve the end-to-end customer service experience. The realignment affected approximately 1,600
employees.
The Company also continued its organizational structure realignment efforts, including further restructuring
of certain functions within Business Network Services.
The Media division undertook organizational changes as it redefines itself from a traditional broadcaster to
the broader focus of a media organization. Approximately 100 roles were eliminated and 45 new roles
created.
As a result of these restructurings, the Company expects to realize aggregate annual cost savings, net of new
hires to support the restructured operations, of approximately $75 million. These efficiencies will phase in
through fiscal 2016 and be fully realized in fiscal 2017.

Š

Š

Š

During fiscal 2015 and 2014, the Company entered into a number of transactions as follows:
Š

In late fiscal 2014, the Company announced it had entered into agreements to acquire 100% of the shares
of ViaWest for an enterprise value of US$1.2 billion. ViaWest is headquartered in Denver, Colorado and has
27 data centres in 8 key Western U.S. markets providing collocation, cloud and managed services. On
September 2, 2014, the Company closed the acquisition which was funded through a combination of cash
on hand, assumption of ViaWest debt and a drawdown of US$330 million on the Company’s credit facility.
The ViaWest acquisition provides the Company with a growth platform in the North American data centre
sector and is another step in expanding technology offerings for mid-market enterprises in Western Canada.
During the current year, the Company partnered with Rogers to form shomi, a new subscription video-on-
demand service having the latest most exclusive shows and selections personalized for viewers. The service
was launched in beta in early November 2014 and was made available to all Canadians in August 2015.
During 2013, the Company granted Rogers Communications Inc. (“Rogers”) an option to acquire its wireless
spectrum licenses. The exercise of the option and the sale of the wireless spectrum licenses were subject to
various regulatory approvals and therefore, the licenses were not classified as held for sale. During the fiscal
2015, the regulatory reviews concluded at which time Rogers exercised its option and the transfer was
completed. The Company had previously received $50 in respect of the purchase price of the option to
acquire wireless spectrum licenses and a $200 deposit in respect of the option exercise price. The Company
received an additional $100 when the transaction completed and recorded a gain of $158.
During 2014, the Company completed sale of its 50% interest in its two French-language channels, Historia
and Series+, to Corus.

Š

Š

Š

further digitization of

During 2013, the Company established a notional fund, the accelerated capital fund, of up to $500 million with
proceeds received, and to be received, from the strategic transactions with each of Rogers and Corus. Accelerated
capital initiatives are being funded through this fund and not cash generated from operations. Key investments
the network and additional bandwidth upgrades,
include the Calgary data centres,
development of IP delivery of video, expansion of the WiFi network, and additional innovative product offerings
related to Shaw Go and other applications to provide an enhanced customer experience. Approximately $110
million was invested in fiscal 2013, $240 million in fiscal 2014, and $150 million in fiscal 2015.
The Company continued to expand on its TV Everywhere content strategy launching Global Go and a number of
Shaw Go apps during fiscal 2014, giving subscribers on-the-go access to their favorite programming.
Shaw also continued to invest in and build awareness of Shaw Go WiFi and as at August 31, 2015 had almost
75,000 access points and 2 million devices authenticated on the network, reflecting the value of the service to
customers.

38

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Revenue and operating expenses

Consolidated revenue of $5.49 billion and operating income before restructuring costs and amortization of $2.38 billion for
fiscal 2015 improved 4.7% and 5.2%, respectively, over 2014. Revenue growth due to the addition of the new Business
Infrastructure Services division and customer growth in the Business Network Services division was partially offset by revenue
declines in the Consumer and Media segments. The decline in Consumer revenue was primarily due to higher promotional
amounts and video and phone subscriber
the CRTC decision mandating
telecommunication providers remove the 30-day cancellation notice requirement, the total of which was partially offset by rate
adjustments effective in 2015 and growth in Internet subscribers. The decrease in Media was driven by specialty channel
advertising revenue declines reflecting general market softness combined with the effect of the disposition of Historia and
Series+ in the prior year. Improvements in operating income before restructuring costs and amortization are primarily attributed
to the acquisition of ViaWest and Consumer division rate increases introduced in fiscal 2015 offset partially by increase in
programming fees and promotional discounts.

losses including the one-time effect of

Consolidated revenue of $5.24 billion and operating income before restructuring costs and amortization of $2.26 billion for
2014 both improved 1.9% over 2013. Revenue growth was primarily driven by consumer pricing adjustments and growth in
Business which was partially reduced by lower video subscribers, higher programming costs, increased operating costs related to
the new Anik G1 satellite which launched in the third quarter of fiscal 2013 and higher employee related amounts. In addition,
the 2013 fiscal year benefited from a one-time adjustment to align certain broadcast license fees with the CRTC billing period
totaling approximately $14 million.

Amortization

(millions of Canadian dollars)

Amortization revenue (expense)

Deferred equipment revenue
Deferred equipment costs
Property, plant and equipment, intangibles and other

2015

2014

Change
%

78
(164)
(809)

69
(142)
(692)

13.0
15.5
16.9

Amortization of deferred equipment revenue and deferred equipment costs increased over the comparable year primarily due to
the impact of the fluctuation in the sales mix of equipment, timing and volume of sales and amortization periods for amounts in
respect of customer premise equipment, as well as changes in customer pricing on certain equipment.

Amortization of property, plant and equipment, intangibles and other increased over the comparable year primarily due to the
impact of the acquisition of ViaWest on September 2, 2014.

Amortization of financing costs and interest expense

(millions of Canadian dollars)

Amortization of financing costs – long-term debt
Interest expense

2015

2014

4
283

3
266

Change
%

33.3
6.4

Interest expense increased over the comparable year primarily due to the impact of ViaWest’s debt and the drawdown of
US$330 million on the Company’s credit facility to partially finance the acquisition of ViaWest on September 2, 2014 which
was partially offset by the combined impact of a lower average cost of borrowing and an increase in capitalized interest.

2015 Annual Report Shaw Communications Inc.

39

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Other income and expenses

(millions of Canadian dollars)

Gain on sale of media assets
Business acquisition costs
Accretion of long-term liabilities and provisions
Debt retirement costs
Equity loss of a joint venture
Gain on sale of wireless spectrum licenses
Impairment of goodwill
Other losses

Increase
(decrease)
in
income

2015

2014

–
(6)
(3)
–
(56)
158
(15)
(49)

49
(4)
(6)
(8)
–
–
–
(6)

(49)
(2)
3
8
(56)
158
(15)
(43)

During 2013, the Company agreed to sell its 50% interest in its two French-language channels, Historia and Series+, to Corus,
a related party subject to common voting control. The sale of Historia and Series+ closed on January 1, 2014 and the company
recorded proceeds of $141 million and a gain of $49 million.

The Company incurred $6 million of acquisition related costs in fiscal 2015 for professional fees paid to lawyers, consultants
and advisors in respect of the acquisition of ViaWest which closed on September 2, 2014. In fiscal 2014, the Company
incurred $4 million of acquisition costs related to ViaWest.

The Company records accretion expense in respect of the discounting of certain long-term liabilities and provisions which are
accreted to their estimated value over their respective terms. The expense is primarily in respect of CRTC benefit obligations.

On February 18, 2014, the Company redeemed the $600 million 6.50% senior notes due June 2, 2014. In connection with
the early redemption, the Company incurred costs of $7 million and wrote-off the remaining finance costs of $1 million.

The Company recorded an equity loss of $56 million in fiscal 2015 related to its interest in shomi, the subscription video-on-
demand service launched in early November 2014. The equity loss includes amounts in respect of the development and launch
of the business.

During the year, Rogers Communications Inc. exercised its option to acquire the Company’s AWS spectrum as announced in
January 2013. Previously the Company received $50 million in respect of the purchase price of the option to acquire wireless
spectrum licenses and a $200 million deposit in respect of the option exercise price. The Company received an additional
$100 million when the transaction completed and recorded a gain of $158 million.

As a result of the Company’s annual impairment test of goodwill and indefinite-life intangibles, an impairment charge of $15
million was recorded in fiscal 2015 with respect to the Tracking operations in the Business Network Services division.

Other losses category generally includes realized and unrealized foreign exchange gains and losses on U.S. dollar denominated
current assets and liabilities, gains and losses on disposal of property, plant and equipment and minor investments, and the
Company’s share of the operations of Burrard Landing Lot 2 Holdings Partnership (“Partnership”). In the current year, the
category also includes a write-down of $6 million in respect of the property classified as held for sale, distributions of $27
million from a venture capital fund investment, a write-down of $27 million in respect of a private portfolio investment and
additional proceeds of $15 million related to the fiscal 2012 Shaw Court insurance claim while the comparative year includes a
refund of $5 million from the Canwest CCAA plan implementation fund and proceeds of $6 million in respect of the
aforementioned insurance claim. In addition, the current and prior year both include asset write-downs of $55 million and $6
million, respectively. The write-down in the current period relates to assets in respect to development of a certain Internet
Protocol Television (“IPTV”) platform which the Company has now abandoned.

Income tax expense

The income tax expense was calculated using current statutory income tax rates of 25.7% for 2015 and 26.0% for 2014 and
was adjusted for the reconciling items identified in Note 23 to the Consolidated Financial Statements.

40

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Earnings per share

(millions of Canadian dollars except per share amounts)

Net income
Weighted average number of participating

shares outstanding during period (millions)

Earnings per share

Basic
Diluted

Net income

2015

2014

Change
%

880

887

(0.8)

468

457

2.4

1.80 1.84
1.79 1.84

(2.2)
(2.7)

Net income was $880 million in 2015 compared to $887 million in 2014. The year-over-year changes are summarized in the
table below.

Net income decreased $7 million from the prior year. The current year included higher amortization and increased interest
expense partially offset by higher operating income before restructuring costs and amortization and lower income taxes. Net
other costs and revenue in both years was impacted by various items including gains on sales of wireless spectrum licenses and
media assets as well as write-downs of various assets while the current year also included an equity loss in a joint venture, an
impairment charge for goodwill and distributions received from a venture capital fund investment.

(millions of Canadian dollars)

Increased operating income before restructuring costs and amortization
Decreased restructuring costs
Increased amortization
Increased interest expense
Change in other net costs and revenue(1)
Decreased income taxes

117
6
(131)
(17)
4
14

(7)

(1)

Net other costs and revenue includes gains on sales of wireless spectrum licenses and media assets, business acquisition
costs, accretion of long-term liabilities and provisions, debt retirement costs, equity loss of a joint venture, impairment of
goodwill and other losses as detailed in the Consolidated Statements of Income.

2015 Annual Report Shaw Communications Inc.

41

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Subscriber statistics

Consumer

Video – Cable
Video – Satellite
Internet
Phone

Business Network Services

Video – Cable
Video – Satellite
Internet
Phone

SEGMENTED OPERATIONS REVIEW

Consumer

Financial highlights

(millions of Canadian dollars)

Revenue
Operating income before restructuring costs and amortization(1)
Operating margin(1)

(1)

Refer to Key performance drivers.

August 31,
2015

August 31,
2014

Change

811,988

1,764,523 1,867,304 (102,781)
(38,144)
12,493
(83,442)

850,132
1,774,374 1,761,881
1,027,266 1,110,708

5,378,151 5,590,025 (211,874)

77,709
31,435
178,167
284,785

90,325
30,491
168,520
264,626

(12,616)
944
9,647
20,159

572,096

553,962

18,134

5,950,247 6,143,987 (193,740)

2015

2014

3,752
1,686

3,768
1,669

Change
%

(0.4)
1.0

44.9% 44.3% 0.6pts

Consumer revenue for the year of $3.75 billion declined 0.4% compared to last year. The effect of price adjustments and
growth in Internet was offset by higher promotional costs, reduced On-Demand revenues and lower video and phone
subscribers.

Operating income before restructuring costs and amortization of $1.69 billion increased 1.0% over the prior year. The
improvement was primarily driven by revenue related growth attributed to rate increases partially offset by lower video and
phone subscribers, higher programming fees and promotional discounts.

The current year also includes the effect of implementing the CRTC decision that mandated telecommunication providers could
no longer require customers to provide a minimum 30 day cancellation notice. The reduction in revenue and operating income
before restructuring costs and amortization for the 7.5 months affecting fiscal 2015 is approximately $13 million and $10
million, respectively.

During the current year, the Company announced the reorganization of its call centre operations around centres of expertise
including technical service, sales and billing, loyalty care, technical field support, e-Care, payment solutions and satellite
operations. The closure of the Edmonton contact centre and the downsizing of the Kelowna location were completed in the
current year with customer care roles realigned through expansions in Victoria, Vancouver, Winnipeg and Mississauga around
centres of expertise. The reorganization is expected to be substantially complete in January 2016 when the Calgary call centre
operations will close.

42

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

The Company completed the second phase of the DNU project in the Vancouver region during fiscal 2015. This second phase
converted all remaining video signals to digital and allows the Company to double downstream capacity in the Vancouver market
contributing to an enhanced current network and providing for future bandwidth growth. The Company will continue with its
DNU project through fiscal 2016 focusing on its other larger markets and enhancement projects.

Business Network Services

Financial highlights

(millions of Canadian dollars)

Revenue
Operating income before restructuring costs and amortization(1)
Operating margin(1)

(1)

Refer to Key performance drivers.

2015

2014

Change
%

520
256
49.2% 49.6% (0.4)pts

484
240

7.4
6.7

Revenue of $520 million 7.4% over the prior year primarily due to customer growth in both the small, medium and large
enterprise market segments.

Operating income before restructuring costs and amortization of $256 million improved 6.7% over the comparable year due to
higher revenue driven by customer growth, partially offset by various expense increases primarily related to employee hires in
support of operational growth as well as certain administrative costs.

During the current quarter the Company successfully launched a new phone product, “Smart Voice”, which provides a unified
communications solution to small businesses that has typically been reserved for large scale enterprise organizations. This
service improves productivity by allowing employees to collaborate seamlessly across their desk phones, mobile devices and
computers in the office, at a client’s business, from home or anywhere in between. In addition the Company also launched
“Managed Hotel WiFi” utilizing proven Cisco technology to provide a cloud based WiFi product that is a fully managed solution
for the hospitality market.

Business Infrastructure Services

Financial highlights

(millions of Canadian dollars)

Revenue
Operating income before restructuring costs and amortization(1)
Operating margin(1)

(1)

Refer to Key performance drivers.

2015

246
95
38.6%

On September 2, 2014, the Company acquired ViaWest, then one of the largest privately held providers of hybrid IT solutions in
North America. Through this acquisition Shaw gained significant capabilities, scale and immediate expertise in the growing
marketplace for enterprise data services.

Revenue for the year was $246 million while operating income before restructuring costs and amortization was $95 million. For
information purposes, on a USD basis and excluding the impact of acquisition related costs, operating income before
restructuring costs and amortization grew 10.6% on a full year basis over the comparable period.

ViaWest continues to experience solid demand for its hybrid IT solutions and cloud services and recently announced the launch
of cloud recovery service enabling cloud-based backup and replication to further serve the growing IT infrastructure needs of
existing and future customers. During the fourth quarter, ViaWest acquired AppliedTrust, which provides managed services with

2015 Annual Report Shaw Communications Inc.

43

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

a focus on IT security. The acquisition of AppliedTrust had minimal effect on operating results for the year. Also, the Company
opened two new facilities in the fall of 2015: the Hillsboro, Oregon flagship facility with over 50,000 square feet of space and
the Calgary, Alberta facility.

Media

Financial highlights

(millions of Canadian dollars)

Revenue
Operating income before restructuring costs and amortization(1)
Operating margin(1)

(1)

Refer to Key performance drivers.

2015

2014

Change
%

1,080
1,096
342
353
31.7% 32.2% (0.5)pts

(1.5)
(3.1)

Revenue and operating income before restructuring costs and amortization for the year were $1.08 billion and $342 million,
respectively, compared to $1.10 billion and $353 million for the prior year. The revenue decline was primarily due to reduced
advertising revenues on specialty channels and the effect of the disposition in the prior year of Historia and Series+, which was
partially offset by increased subscriber and other revenues. Operating income before restructuring costs and amortization
declined due to the net revenue decrease and was partially offset by lower employee related, advertising, promotion and various
other costs. The prior year benefited by $6 million related to Historia and Series+ and $6 million related to a distant signal
retransmission royalty adjustment while fiscal 2015 included $12 million of transactions with shomi.

Global delivered solid programming results throughout 2015 with a number of programs ranking in the top 10 or top 20
nationally and across multiple major markets during the year. The conventional fall programming premiered through the month
of September and into October with a solid returning line-up combined with new programming.

Throughout the year, Media’s specialty portfolio held solid positions in the channel rankers and closed out the year with 6 of
the top 20 channels. The fall programming launched in late fiscal 2015 with a strong stable of returning shows along with new
programming.

Global News continues to retain the number one position in the western markets and continued focus on online and mobile
audiences have delivered strong growth in both page and video views. In addition, Global National was recognized as Best
National Newscast at the Canadian Screen Awards while Globalnew.ca was honoured with the Edward R. Murrow Award for the
best news website outside of the U.S. Further, the Media division continues to strengthen its position in efficient delivery of
news with the recent consolidation of the production of its national and international segments for the morning news shows and
has implemented a streamlined process to deliver local late night and weekend newscasts into all markets.

44

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Capital expenditures and equipment costs

(millions of Canadian dollars)

Consumer and Business Network Services

New housing development
Success based
Upgrades and enhancements
Replacement
Buildings and other

Total as per Note 24 to the audited annual consolidated financial statements

Business Infrastructure Services
Total as per Note 24 to the audited annual consolidated financial statements

Media

Broadcast and transmission
Buildings and other

Total as per Note 24 to the audited annual consolidated financial statements

Year ended August 31,

2015

2014

Change
%

12.8
(9.0)
(3.0)
(28.6)
(31.8)

94
312
364
49
258

1,077

(11.4)

–

n/a

10
8

18

(20.0)
–

(11.1)

106
284
353
35
176

954

152

8
8

16

Consolidated total as per Note 24 to the audited annual consolidated financial statements(1)

1,122

1,095

2.5

(1)

Fiscal 2015 includes $150 million (2014 – $240 million) related to certain capital investments that were funded from
the accelerated capital fund.

Capital
investment was $1.12 billion in the current year and included $150 million of investment funded through the
accelerated capital fund. Capital investment for the comparable year of $1.10 billion included $240 million of accelerated
capital fund investment. The accelerated capital fund initiatives which are now complete, included investment in new internal
and external Calgary data centres, increasing network capacity, next generation delivery systems, back office infrastructure
upgrades, and expediting the Shaw Go WiFi infrastructure build.

Consumer and business network services
Success-based capital for the year of $284 million was lower by $28 million relative to the prior year. The decline was due to
reduced costs related to the deployment of cable video rental units and lower gross customer additions, and reduced satellite
video set top box activations for new and existing customers driven by the termination of the Satellite rental program, and lower
phone activity, partially offset by higher advanced Internet WiFi modem purchases and increased installations.

Investment in the combined Upgrades and Enhancement and Replacement categories was $388 million compared to $413
million in the prior year. The decrease was mainly due to timing of investment in next generation video delivery systems,
combined with lower spend in video, voice and mainline and drop upgrades. These favourable variances were partially offset by
increased investments related to bandwidth upgrades and business growth.

Investment in Buildings and other of $176 million for the year was down $82 million compared to the prior year. The decrease
relates to lower current year spend on the new internal data centre and Shaw Court refurbishment expenditures partially offset
by timing of investment on back office infrastructure upgrades.

New housing development capital investment was up $12 million over the comparable year. The increase was due to timing of
spend on mainline expansion and continued activity in new housing starts for single and multifamily developments in western
Canada.

2015 Annual Report Shaw Communications Inc.

45

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Business infrastructure services
Capital investment of $152 million for the year is primarily related to growth related capital investment in core infrastructure
and equipment to deploy customer solutions. The amounts include $39 million related to investment in Canada.

ViaWest completed construction of its new facility in Hillsboro, Oregon in fiscal 2015 and completed construction on the new
flagship facility in Calgary in the fall of 2015. Each of these facilities will offer a comprehensive suite of infrastructure services,
including colocation, cloud and other managed services.

Media
Capital investment for the year was $16 million compared to $18 million in the prior year as work continued on various projects
including upgrading production equipment, infrastructure and facility investments.

FINANCIAL POSITION

Total assets were $14.6 billion at August 31, 2015 compared to $13.2 billion at August 31, 2014. Following is a discussion of
significant changes in the consolidated statement of financial position since August 31, 2014. The impact of the acquisition of
ViaWest includes the ongoing effects of foreign exchange differences arising on translation of those U.S. operations subsequent
to acquisition.

Current assets decreased $324 million due to decreases in cash of $239 million, inventories of $59 million and accounts
receivable of $25 million. Cash decreased as the cash outlay for investing activities, including the acquisition of ViaWest,
exceeded the funds provided by financing and operating activities. Accounts receivable decreased due to lower subscriber and
advertising receivables as a result of timing of collections, partially offset by the effect of the acquisition of ViaWest while
inventories were lower due to timing of equipment purchases and supply chain efficiencies.

Investments and other assets increased $37 million mainly due to the Company’s interest in shomi.

Property, plant and equipment increased $568 million due to the acquisition of ViaWest as well as current year capital
investment in excess of amortization. Other long-term assets decreased $24 million due to lower deferred equipment costs.
Intangibles and goodwill increased $1.1 billion due to the acquisition of ViaWest, partially offset by the sale of the wireless
spectrum licenses.

Current liabilities increased $542 million due to increases in accounts payable and accrued liabilities of $59 million and
current portion of long-term debt of $608 million, partially offset by a decline in income taxes payable of $146 million.
Accounts payable and accrued liabilities increased due to timing of payment and fluctuations in various payables including
capital expenditures as well as the effect of the ViaWest acquisition. The current portion of long-term debt includes the $300
million variable rate senior notes which are due in February 2016, the 6.15% senior notes due in May 2016 and amounts in
respect of ViaWest’s debt. Income taxes payable decreased due to tax instalment payments, partially offset by the current year
provision.

Long-term debt increased $371 million due to ViaWest’s debt and borrowings under the Company’s credit facility of US$330
million used to partially fund the acquisition of ViaWest, partially offset by the reclassification of the aforementioned senior
notes to current liabilities.

Other long-term liabilities decreased $65 million due to contributions to employee benefit plans, partially offset by current year
pension expense, and a decrease in CRTC benefit obligations.

Deferred credits decreased $274 million due to completion of the sale of the spectrum licenses as the Company had previously
received $50 million in respect of the purchase price of the option to acquire wireless spectrum licenses and a $200 million
deposit in respect of the option exercise price during fiscal 2013.

Deferred income tax liabilities, net of deferred income tax assets, increased $42 million due to amounts arising on the
acquisition of ViaWest, partially offset by the current year income tax recovery.

Shareholders’ equity increased $709 million primarily due to increases in share capital of $318 million and retained earnings
of $294 million and a decrease in accumulated other comprehensive loss of $114 million, partially offset by a decrease of $19

46

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

million in contributed surplus. Share capital increased due to the issuance of 11,865,236 Class B Non-Voting Shares under the
Company’s option plan and DRIP. As of November 15, 2015, share capital is as reported at August 31, 2015 with the
exception of the issuance of a total of 1,354,808 Class B Non-Voting Shares upon exercise of options under the Company’s
option plan and the DRIP. Retained earnings increased due to current year earnings of $856 million, partially offset by
dividends of $562 million. Accumulated other comprehensive loss decreased due to the net effect of exchange differences
arising on the translation of ViaWest and U.S. dollar denominated debt designated as a hedge of the Company’s net investment
in those foreign operations. Contributed surplus decreased due to the transfer of the fair value of options to share capital upon
exercise.

CONSOLIDATED CASH FLOW ANALYSIS

Operating activities

(millions of Canadian dollars)

Funds flow from operations
Net change in non-cash working capital balances related to operations

2015

2014

1,637
(97)

1,540

1,524
216

1,740

Change
%

7.4
>100.0

(11.5)

Funds flow from operations increased over the last year primarily due to higher operating income before restructuring costs and
amortization, a decline in CRTC benefit obligation funding and lower expenditures on program rights and restructuring charges,
all of which were partially offset by an increase in funding of defined benefit pension plans and higher interest expense. The net
change in non-cash working capital balances related to operations fluctuated over the comparative periods due to the timing of
payment of current income taxes payable and accounts payable and accrued liabilities as well as fluctuations in accounts
receivable.

Investing activities

(millions of Canadian dollars)

Cash flow used in investing activities

2015

2014

Increase

(1,904)

(1,029)

875

The cash used in investing activities increased over the comparative year due to the proceeds on the sale of Historia and
Series+ in the prior year and the acquisition of ViaWest in the current year as well as an increased net cash outlay in respect of
investments, including shomi, all of which were partially offset by the net proceeds received on the sale of the wireless
spectrum licenses and lower cash outlays for capital expenditures and inventory.

2015 Annual Report Shaw Communications Inc.

47

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Financing activities

The changes in financing activities during 2015 and 2014 were as follows:

(millions of Canadian dollars)

2015

2014

Bank loans – net borrowings
ViaWest’s credit facilities (net) and finance lease obligations
Issuance of 4.35% senior unsecured notes
Issuance of floating rate senior unsecured notes
Redeem 6.5% senior unsecured notes
Repay 7.5% senior unsecured notes
Bank facility arrangement costs
Repay promissory note
Prepay Partnership mortgage
Partnership mortgage loan proceeds
Senior notes issuance costs
Debt retirement costs
Dividends
Issuance of Class B Non-Voting Shares
Distributions paid to non-controlling interests

LIQUIDITY AND CAPITAL RESOURCES

361
52
–
–
–
–
(14)
–
–
–
–
–
(382)
129
(22)

124

-
-
500
300
(600)
(350)
–
(48)
(19)
40
(4)
(7)
(352)
70
(26)

(496)

In the current year, the Company generated $653 million of free cash flow. Shaw used its free cash flow along with cash of
$239 million, borrowings of $361 million under its credit facility, proceeds on issuance of Class B Non-Voting Shares of $129
million, net proceeds of $99 million in respect of the sale of the wireless spectrum licenses, the net increase in borrowings of
$56 million under the ViaWest facilities, cash distributions from a venture capital fund and proceeds from sale of investments
of $29 million and other net items of $19 million to finance the $893 million acquisition of ViaWest, pay common share
dividends of $369 million, fund $150 million of accelerated capital spend, make $125 million in financial investments and
pay $48 million of restructuring costs.

On March 30, 2015, the Company announced that a syndicate of lenders provided a term loan in the amount of US$395
million and a revolving credit facility of US$85 million for ViaWest. The facilities were used to repay the outstanding amounts
under ViaWest’s prior credit facility and for ViaWest’s general corporate purposes. The term loan matures in March 2022 while
the revolving credit facility matures in March 2020.

On December 22, 2014, the Company announced that it amended the terms of its $1 billion bank credit facility to extend the
maturity date from January 2017 to December 2019. The facility is used for general corporate purposes.

The Company’s DRIP allows holders of Class A Shares and Class B Non-Voting Shares who are residents of Canada to
automatically reinvest monthly cash dividends to acquire additional Class B Non-Voting Shares. Class B Non-Voting Shares
distributed under the Company’s DRIP are new shares issued from treasury at a 2% discount from the 5 day weighted average
market price immediately preceding the applicable dividend payment date. The DRIP has resulted in cash savings and
incremental Class B Non-Voting Shares of $166 million during fiscal 2015.

Based on available credit facilities and forecasted free cash flow, the Company expects to have sufficient liquidity to fund
operations and obligations during the upcoming fiscal year. On a longer-term basis, Shaw expects to generate free cash flow and
have borrowing capacity sufficient to finance foreseeable future business plans and refinance maturing debt.

48

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

Debt structure and financial policy

Shaw structures its borrowings generally on a standalone basis. With the exception of ViaWest, the borrowings of Shaw are
unsecured. While certain non-wholly owned subsidiaries and ViaWest, its immediate parent and its subsidiaries are subject to
contractual restrictions which may prevent the transfer of funds to Shaw, there are no similar restrictions with respect to other
subsidiaries of the Company.

Shaw’s borrowings are subject to covenants which include maintaining minimum or maximum financial ratios. At August 31,
2015, Shaw is in compliance with these covenants and based on current business plans, the Company is not aware of any
condition or event that would give rise to non-compliance with the covenants over the life of the borrowings.

As at August 31, 2015, the ratio of debt to operating income before restructuring costs and amortization for the Company is
2.0 times. Having regard to prevailing competitive, operational and capital market conditions, the Board of Directors has
determined that having this ratio in the range of 2.0 to 2.5 times would be optimal leverage for the Company in the current
environment. Should the ratio fall below this, on an other than temporary basis, the Board may choose to recapitalize back into
this optimal range. The Board may also determine to increase the Company’s debt above these levels to finance specific
strategic opportunities such as a significant acquisition.

Off-balance sheet arrangement and guarantees

Guarantees
Generally it is not the Company’s policy to issue guarantees to non-controlled affiliates or third parties; however, it has entered
into certain agreements as more fully described in Note 25 to the Consolidated Financial Statements. As disclosed thereto,
Shaw believes it is remote that these agreements would require any cash payment.

Contractual obligations
The amounts of estimated future payments under the Company’s contractual obligations at August 31, 2015 are detailed in the
following table.

Payments due by period

(millions of Canadian dollars)

Long-term debt(1)
Operating obligations(2)
Purchase obligations(3)
Other obligations(4)

Total

9,051
1,971
49
21

Within
1 year

905
635
49
–

2 –3 years

4 –5 years

More than
5 years

943
566
–
19

2,166
382
–
2

2,550

5,037
388
–
–

5,425

11,092 1,589

1,528

(1)

(2)

(3)

(4)

Includes principal repayments and interest payments.
Includes maintenance and lease of satellite transponders, program related agreements, lease of transmission facilities
and premises and exclusive rights to use intellectual property in Canada.
Includes capital expenditure and inventory purchase commitments.
Includes other non-current financial liabilities.

ADDITIONAL INFORMATION

Additional information relating to Shaw, including the Company’s 2015 Annual Information Form can be found on SEDAR at
www.sedar.com.

COMPLIANCE WITH NYSE CORPORATE GOVERNANCE LISTING STANDARDS

Disclosure of the Company’s corporate governance practices which differ from the New York Stock Exchange (“NYSE”)
corporate governance listing standards are posted on Shaw’s website, www.shaw.ca under Investors/Corporate Governance/
Compliance with NYSE Corporate Governance Listing Standards.

2015 Annual Report Shaw Communications Inc.

49

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2015

CERTIFICATION

The Company’s Chief Executive Officer and Chief Financial Officer have filed certifications regarding Shaw’s disclosure controls
and procedures and internal control over financial reporting.

As at August 31, 2015, the Company’s management, together with its Chief Executive Officer and Chief Financial Officer, has
evaluated the effectiveness of the design and operation of each of the Company’s disclosure controls and procedures and
internal control over financial reporting. Based on these evaluations, the Chief Executive Officer and Chief Financial Officer
have concluded that the Company’s disclosure controls and procedures and the Company’s internal control over financial
reporting are effective.

As permitted by SEC guidance, management has excluded its subsidiary, ViaWest, from this evaluation of the system of internal
control over financial reporting. Shaw completed the purchase of 100% of Viawest on September 2, 2014. Additional
information regarding this acquisition is included in Note 3 to the consolidated financial statements. ViaWest had assets and
revenues representing approximately 12% and 4%, respectively, of the related Consolidated Financial Statement amounts as of
and for the year ended August 31, 2015. Further information on ViaWest is included in Note 24 to the Consolidated Financial
Statements. ViaWest will be included in management’s evaluation of internal controls over financial reporting for the fiscal year
ended August 31, 2016.

There were no changes in the Company’s internal controls over financial reporting during the fiscal year that have materially
affected or are reasonably likely to materially affect Shaw’s internal controls over financial reporting.

The design of any system of controls and procedures is based in part upon certain assumptions about the likelihood of certain
events. There can be no assurance that any design will succeed in achieving its stated goals under all potential future
conditions, regardless of how remote.

50

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Management’s Responsibility for Financial Statements and
Report on Internal Control over Financial Reporting

November 23, 2015

Management’s Responsibility for Financial Reporting

The accompanying consolidated financial statements of Shaw Communications Inc. and all the information in this annual report
are the responsibility of management and have been approved by the Board of Directors.

The financial statements have been prepared by management in accordance with International Financial Reporting Standards.
When alternative accounting methods exist, management has chosen those it deems most appropriate in the circumstances.
Financial statements are not precise since they include certain amounts based on estimates and judgments. Management has
determined such amounts on a reasonable basis in order to ensure that the financial statements are presented fairly, in all
material respects. Management has prepared the financial information presented elsewhere in the annual report and has
ensured that it is consistent with the financial statements.

Management has a system of internal controls designed to provide reasonable assurance that the financial statements are
accurate and complete in all material respects. The internal control system includes an internal audit function and an
established business conduct policy that applies to all employees. Management believes that the systems provide reasonable
assurance that transactions are properly authorized and recorded, financial information is relevant, reliable and accurate and
that the Company’s assets are appropriately accounted for and adequately safeguarded.

The Board of Directors is responsible for ensuring management fulfils its responsibilities for financial reporting and is ultimately
responsible for reviewing and approving the financial statements. The Board carries out this responsibility through its Audit
Committee.

The Audit Committee is appointed by the Board and its members are unrelated and independent. The Committee meets
periodically with management, as well as the external auditors, to discuss internal controls over the financial reporting process,
auditing matters and financial reporting issues; to satisfy itself that each party is properly discharging its responsibilities; and to
review the annual report, the financial statements and the external auditors’ report. The Audit Committee reports its findings to
the Board for consideration when approving the financial statements for issuance to the shareholders. The Committee also
considers, for review by the Board and approval by the shareholders, the engagement or re-appointment of the external auditors.

The financial statements have been audited by Ernst & Young LLP, the external auditors, in accordance with Canadian generally
accepted auditing standards on behalf of the shareholders. Ernst & Young LLP has full and free access to the Audit Committee.

Management’s Report on Internal Control over Financial Reporting

Management is responsible for establishing and maintaining an adequate system of internal control over financial reporting.
Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of the financial statements for external purposes in accordance with generally accepted
accounting principles.

Due to its inherent limitations, internal control over financial reporting may not prevent or detect misstatements on a timely
basis. Also, projections of any evaluation of the effectiveness of internal control to future periods are subject to the risk that the
controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies and
procedures may deteriorate. Therefore, even those systems determined to be effective can provide only reasonable assurance
with respect to the financial statement preparation and presentation.

Management conducted an evaluation of the effectiveness of the system of internal control over financial reporting based on the
framework in “Internal Control – Integrated Framework (2013)” issued by the Committee of Sponsoring Organizations of the
Treadway Commission. Based on this evaluation, management concluded that the Company’s system of internal control over
financial reporting was effective as at August 31, 2015.

As permitted by SEC guidance, management has excluded its subsidiary, ViaWest, Inc. (“ViaWest”), from this evaluation of the
system of internal control over financial reporting. Shaw completed the purchase of 100% of ViaWest on September 2, 2014.
Additional information regarding this acquisition is included in Note 3 to the Consolidated Financial Statements. ViaWest had
assets and revenues representing approximately 12% and 4%, respectively, of the related Consolidated Financial Statement
amounts as of and for the year ended August 31, 2015. Further information on ViaWest is included in Note 24 to the

2015 Annual Report Shaw Communications Inc.

51

Shaw Communications Inc.
Management’s Responsibility for Financial Statements and
Report on Internal Control over Financial Reporting

Consolidated Financial Statements. ViaWest will be included in management’s evaluation of internal controls over financial
reporting for the fiscal year ended August 31, 2016.

[Signed]

[Signed]

Brad Shaw
Chief Executive Officer

Vito Culmone
Executive Vice President and Chief Financial Officer

52

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Independent Auditors’ Report of Registered Public Accounting Firm

To the Shareholders of Shaw Communications Inc.

We have audited the accompanying consolidated financial statements of Shaw Communications Inc., which comprise the
consolidated statements of financial position as at August 31, 2015 and 2014, and the consolidated statements of income,
comprehensive income, changes in shareholders’ equity and cash flows for the years ended August 31, 2015 and 2014, and a
summary of significant accounting policies and other explanatory information.

Management’s Responsibility for the Consolidated Financial Statements
Management is responsible for the preparation and fair presentation of these consolidated financial statements in accordance
with International Financial Reporting Standards as issued by the International Accounting Standards Board, and for such
internal control as management determines is necessary to enable the preparation of consolidated financial statements that are
free from material misstatement, whether due to fraud or error.

Auditors’ Responsibility
Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We conducted our
audits in accordance with Canadian generally accepted auditing standards and the standards of the Public Company Accounting
Oversight Board (United States). Those standards require that we comply with ethical requirements and plan and perform the
audit to obtain reasonable assurance about whether the consolidated financial statements are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated
financial statements. The procedures selected depend on the auditors’ judgment, including the assessment of the risks of
material misstatement of
In making those risk
assessments, the auditors consider internal control relevant to the entity’s preparation and fair presentation of the consolidated
financial statements in order to design audit procedures that are appropriate in the circumstances. An audit also includes
examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements,
evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by
management, as well as evaluating the overall presentation of the consolidated financial statements.

the consolidated financial statements, whether due to fraud or error.

We believe that the audit evidence we have obtained in our audits is sufficient and appropriate to provide a basis for our audit
opinion.

Opinion
In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of Shaw
Communications Inc. as at August 31, 2015 and 2014, and its financial performance and its cash flows for the years ended
August 31, 2015 and 2014 in accordance with International Financial Reporting Standards as issued by the International
Accounting Standards Board.

Other Matter
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
Shaw Communication Inc.’s internal control over financial reporting as of August 31, 2015, based on the criteria established in
Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission
2013 framework and our report dated November 23, 2015 expressed an unqualified opinion on Shaw Communications Inc.’s
internal control over financial reporting.

Calgary, Canada
November 23, 2015

Chartered Accountants

2015 Annual Report Shaw Communications Inc.

53

Shaw Communications Inc.
Independent Auditors’ Report on Internal Controls under Standards of the Public Company Accounting
Oversight Board (United States)

To the Shareholders of Shaw Communications Inc.

We have audited Shaw Communications Inc.’s internal control over financial reporting as at August 31, 2015, based on the
criteria established in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission 2013 framework (the COSO criteria). Shaw Communications Inc.’s management is responsible for
maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over
financial reporting included in the accompanying Management Report on Internal Control over Financial Reporting. Our
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal
control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of
internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we
considered necessary in the circumstances. We believe our audit provides a reasonable basis for our opinion.

financial reporting and the preparation of

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the
reliability of
financial statements for external purposes in accordance with
International Financial Reporting Standards as issued by the International Accounting Standards Board. A company’s internal
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with IFRS, and that receipts and expenditures of the company are being made only in accordance with authorization of
management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of
unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial
statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

As indicated in the accompanying Shaw Communications Inc.’s Management Report on Internal Control Over Financial
Reporting, management’s assessment of and conclusion on the effectiveness of internal control over financial reporting did not
include the internal controls of ViaWest, Inc., which is included in the August 31, 2015 consolidated financial statements of
Shaw Communications Inc. and constituted $1,733 million of total assets as of August 31, 2015 and $246 million of revenues
for the year then ended. Our audit of internal control over financial reporting of Shaw Communications Inc. also did not include
an evaluation of the internal control over financial reporting of ViaWest, Inc..

In our opinion, Shaw Communications Inc. maintained, in all material respects, effective internal control over financial
reporting as at August 31, 2015, based on the COSO criteria.

We have also audited, in accordance with Canadian generally accepted auditing standards and the standards of the Public
Accounting Oversight Board (United States), the consolidated statements of financial position of Shaw Communications Inc. as
at August 31, 2015 and 2014, and the consolidated statements of income, comprehensive income, changes in shareholders’
equity and cash flows for the years ended August 31, 2015 and 2014, and our report dated November 23, 2015 expressed an
unqualified opinion thereon.

Calgary, Canada
November 23, 2015

Chartered Accountants

54

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Consolidated Statements of Financial Position

[millions of Canadian dollars]

ASSETS
Current
Cash
Accounts receivable [note 4]
Inventories [note 5]
Other current assets [note 6]
Asset held for sale [note 3]

Investments and other assets [notes 7 and 28]
Property, plant and equipment [note 8]
Other long-term assets [note 9]
Deferred income tax assets [note 23]
Intangibles [note 10]
Goodwill [note 10]

LIABILITIES AND SHAREHOLDERS’ EQUITY
Current
Accounts payable and accrued liabilities [note 11]
Provisions [note 12]
Income taxes payable
Unearned revenue
Current portion of long-term debt [notes 13 and 28]

Long-term debt [notes 13 and 28]
Other long-term liabilities [notes 14 and 26]
Provisions [note 12]
Deferred credits [note 15]
Deferred income tax liabilities [note 23]

Commitments and contingencies [notes 13, 25 and 26]

Shareholders’ equity
Common and preferred shareholders
Non-controlling interests in subsidiaries

August 31,
2015
$

August 31,
2014
$

398
468
60
78
5

1,009
97
4,220
259
14
7,459
1,506

637
493
119
73
11

1,333
60
3,652
283
26
7,198
698

14,564

13,250

887
52
195
196
608

1,938
5,061
186
10
588
1,135

8,918

5,409
237

5,646

828
44
341
183
–

1,396
4,690
251
9
862
1,105

8,313

4,702
235

4,937

14,564

13,250

See accompanying notes

On behalf of the Board:

[Signed]
JR Shaw
Director

[Signed]
Michael O’Brien
Director

2015 Annual Report Shaw Communications Inc.

55

Shaw Communications Inc.
Consolidated Statements of Income

Years ended August 31 [millions of Canadian dollars except per share amounts]

Revenue [note 24]
Operating, general and administrative expenses [note 21]
Restructuring costs [notes 12 and 21]
Amortization -

Deferred equipment revenue [note 15]
Deferred equipment costs [note 9]
Property, plant and equipment, intangibles and other [notes 8, 9, 10 and 15]

Operating income
Amortization of financing costs – long-term debt [note 13]
Interest expense [notes 13 and 24]
Gain on sale of media assets [note 3]
Acquisition and divestment costs [note 3]
Accretion of long-term liabilities and provisions
Debt retirement costs [note 13]
Equity loss of a joint venture [note 7]
Gain on sale of wireless spectrum licenses [note 3]
Impairment of goodwill [note 10]
Other losses [note 22]

Income before income taxes
Current income tax expense [note 23]
Deferred income tax recovery [note 23]

Net income

Net income attributable to:
Equity shareholders
Non-controlling interests in subsidiaries

Earnings per share [note 18]
Basic
Diluted

See accompanying notes

2015
$

2014
$

5,488
(3,109)
(52)

5,241
(2,979)
(58)

78
(164)
(809)

1,432
(4)
(283)
–
(6)
(3)
–
(56)
158
(15)
(49)

1,174
356
(62)

69
(142)
(692)

1,439
(3)
(266)
49
(4)
(6)
(8)
–
–
–
(6)

1,195
354
(46)

880

887

856
24

880

857
30

887

1.80
1.79

1.84
1.84

56

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Consolidated Statements of Comprehensive Income

Years ended August 31 [millions of Canadian dollars]

Net income

Other comprehensive income (loss) [note 20]
Items that may subsequently be reclassified to income:

Change in unrealized fair value of derivatives designated as cash flow hedges
Adjustment for hedged items recognized in the period
Unrealized loss on available-for-sale investment
Exchange differences on translation of a foreign operation
Exchange differences on US denominated debt hedging a foreign operation

Items that will not be subsequently reclassified to income:

Remeasurements on employee benefit plans

Comprehensive income

Comprehensive income attributable to:
Equity shareholders
Non-controlling interests in subsidiaries

See accompanying notes

2015
$

880

2014
$

887

6
(6)
(3)
184
(74)

107

7

114

994

970
24

994

3
(5)
(2)
–
–

(4)

(42)

(46)

841

811
30

841

2015 Annual Report Shaw Communications Inc.

57

Shaw Communications Inc.
Consolidated Statements of Changes in Shareholders’ Equity

Year ended August 31, 2015

Attributable to equity shareholders

Share
capital

Contributed
surplus

Retained
earnings

Accumulated
other
comprehensive
loss

3,182
–
–

–
–
166
152
–

–

3,500

64
–
–

–
–
–
(23)
4

–

45

1,589
856
–

856
(396)
(166)
–
–

–

(133)
–
114

114
–
–
–
–

–

Equity
attributable
to non-
controlling
interests

235
24
–

24
–
–
–
–

Total

4,702
856
114

970
(396)
–
129
4

Total
equity

4,937
880
114

994
(396)
–
129
4

–

(22)

(22)

1,883

(19)

5,409

237

5,646

Attributable to equity shareholders

Share
capital

Contributed
surplus

Retained
earnings

Accumulated
other
comprehensive
loss

1,242
857
–

857
(364)
(146)
–
–

(87)
–
(46)

(46)
–
–
–
–

2,955
–
–

–
–
146
81
–

–

72
–
–

–
–
–
(11)
3

–

64

Equity
attributable
to non-
controlling
interests

231
30
–

30
–
–
–
–

Total

4,182
857
(46)

811
(364)
–
70
3

Total
equity

4,413
887
(46)

841
(364)
–
70
3

–

–

–

(26)

(26)

1,589

(133)

4,702

235

4,937

[millions of Canadian dollars]

Balance as at September 1, 2014
Net income
Other comprehensive income

Comprehensive income
Dividends
Dividend reinvestment plan
Shares issued under stock option plan
Share-based compensation
Distributions declared by subsidiaries to non-

controlling interests

Balance as at August 31, 2015

Year ended August 31, 2014

[millions of Canadian dollars]

Balance as at September 1, 2013
Net income
Other comprehensive loss

Comprehensive income
Dividends
Dividend reinvestment plan
Shares issued under stock option plan
Share-based compensation
Distributions declared by subsidiaries to non-

controlling interests

Balance as at August 31, 2014

3,182

See accompanying notes

58

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Consolidated Statements of Cash Flows

Years ended August 31 [millions of Canadian dollars]

OPERATING ACTIVITIES
Funds flow from operations [note 29]
Net change in non-cash balances related to operations

INVESTING ACTIVITIES
Additions to property, plant and equipment [note 24]
Additions to equipment costs (net) [note 24]
Additions to other intangibles [note 24]
Net decrease (increase) to inventories
Business acquisitions, net of cash acquired [note 3]
Proceeds on sale of media assets [note 3]
Additions to investments and other assets
Proceeds on disposal of property, plant and equipment [notes 24 and 29]
Proceeds on sale of wireless spectrum licenses, net of costs [note 3]
Distributions received and proceeds from sale of investments

FINANCING ACTIVITIES
Increase in long-term debt
Debt repayments
Debt retirement costs [note 13]
Senior notes issuance costs [note 13]
Bank credit facility arrangement costs
Repayment of promissory note [note 27]
Issue of Class B Non-Voting Shares
Dividends paid on Class A Shares and Class B Non-Voting Shares
Dividends paid on Series A Preferred Shares
Distributions paid to non-controlling interests in subsidiaries

Effect of currency translation on cash balances

Increase (decrease) in cash
Cash, beginning of year

Cash, end of year

See accompanying notes

2015
$

2014
$

1,637
(97)

1,524
216

1,540

1,740

(939)
(72)
(79)
59
(902)
–
(125)
26
99
29

(976)
(56)
(84)
(23)
–
141
(52)
21
–
–

(1,904)

(1,029)

921
(508)
–
–
(14)
–
129
(369)
(13)
(22)

124

1

(239)
637

398

840
(969)
(7)
(4)
–
(48)
70
(339)
(13)
(26)

(496)

–

215
422

637

2015 Annual Report Shaw Communications Inc.

59

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

1. CORPORATE INFORMATION

Shaw Communications Inc. (the “Company”) is a diversified Canadian communications company whose core operating business
is providing: Cable telecommunications and Satellite video services to residential customers (“Consumer”); data networking,
Cable telecommunications, Satellite video and fleet tracking services to businesses and public sector entities (“Business
Network Services”); data centre colocation, cloud technology and managed IT solutions to businesses (“Business Infrastructure
Services”); and programming content (“Media”).

The Company was incorporated under the laws of the Province of Alberta on December 9, 1966 under the name Capital Cable
Television Co. Ltd. and was subsequently continued under the Business Corporations Act (Alberta) on March 1, 1984 under the
name Shaw Cablesystems Ltd. Its name was changed to Shaw Communications Inc. on May 12, 1993. The Company’s shares
are listed on the Toronto Stock Exchange, TSX Venture Exchange and New York Stock Exchange. The registered office of the
Company is located at Suite 900, 630 – 3rd Avenue S.W., Calgary, Alberta, Canada T2P 4L4.

2. BASIS OF PRESENTATION AND ACCOUNTING POLICIES

Statement of compliance

These consolidated financial statements of the Company have been prepared in accordance with International Financial
Reporting Standards (“IFRS”) as issued by the International Accounting Standards Board (“IASB”).

The consolidated financial statements of the Company for the years ended August 31, 2015 and 2014, were approved by the
Board of Directors and authorized for issue on November 23, 2015.

Basis of presentation

These consolidated financial statements have been prepared primarily under the historical cost convention and are expressed in
millions of Canadian dollars unless otherwise indicated. Other measurement bases used are outlined below and in the
applicable notes. The consolidated statements of income are presented using the nature classification for expenses.

Basis of consolidation

(i)

Subsidiaries

The consolidated financial statements include the accounts of the Company and those of its subsidiaries, which are entities
over which the Company has control. Control exists when the Company has power over an investee, is exposed to or has rights to
variable returns from its involvement and has the ability to affect those returns. Intercompany transactions and balances are
eliminated on consolidation. The results of operations of subsidiaries acquired during the period are included from their
respective dates of acquisition, being the time at which the Company obtains control. Consolidation of a subsidiary ceases when
the Company loses control. A change in ownership interests of a subsidiary, without a loss of control, is accounted for as an
equity transaction. The Company assesses control through share ownership and voting rights.

Non-controlling interests arise from business combinations in which the Company acquires less than 100% ownership interest.
At the time of acquisition, non-controlling interests are measured at either fair value or their proportionate share of the fair
value of acquiree’s identifiable assets. The Company determines the measurement basis on a transaction by transaction basis.
Subsequent to acquisition, the carrying amount of non-controlling interests is increased or decreased for their share of changes
in equity.

(ii)

Joint operations

A joint operation is a type of joint arrangement whereby the parties that have joint control of the arrangement have rights to the
assets and obligations for the liabilities, relating to the joint arrangement. Joint control is the contractually agreed sharing of
control of an arrangement, which exists only when decisions about the relevant activities require unanimous consent of the
parties sharing control. The consolidated financial statements include the Company’s proportionate share of the assets,
liabilities, revenues, and expenses of its interests in joint operations.

60

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

The Company’s joint operations include a 33.33% interest
“Partnership”) and until January 1, 2014, a 50% interest in Historia and Series+ s.e.nc (“Historia and Series+”).

in the Burrard Landing Lot 2 Holdings Partnership (the

The Partnership owns and leases commercial space in Shaw Tower in Vancouver, BC, which is the Company’s headquarters for
its lower mainland operations. In classifying its 33.33% interest in the Partnership as a joint operation, the Company
considered the terms and conditions of the partnership agreement and other facts and circumstances including the primary
purpose of Shaw Tower which is to provide lease space to the partners.

Historia and Series+ are two Canadian French-language specialty television channels. The Company classified its 50% interest
as a joint operation after considering the terms and conditions of the partnership agreement and other facts and circumstances
including the significant obligations that arise with respect to the CRTC broadcasting licenses which are required to operate the
channels and which are held at the partner level.

Investments in associates and joint ventures

Associates are entities over which the Company has significant influence. Significant influence is the power to participate in the
operating and financial policies of the investee, but is not control or joint control.

A joint venture is a type of joint arrangement whereby the parties that have joint control of the arrangement have rights to the
net assets of the joint arrangement. Joint control is the contractually agreed sharing of control of an arrangement, which exists
only when decisions about the relevant activities require unanimous consent of the parties sharing control.

Investments in associates and joint ventures are accounted for using the equity method. Investments of this nature are recorded
at original cost and adjusted periodically to recognize the Company’s proportionate share of the associate’s or joint venture’s net
income/loss and other comprehensive income/loss after the date of investment, additional contributions made and dividends
received.

The Company has classified its 50% interest in Shomi Partnership (“shomi”) after considering the terms and conditions of the
partnership agreement and other facts and circumstances including business plans to make the service available to subscribers
of other distributors and as an over-the-top service for purchase by any subscriber.

Revenue and expenses

The Company has multiple deliverable arrangements comprised of upfront fees (subscriber connection,
installation and
customer premise equipment revenue) and related subscription and service revenue. Upfront fees charged to customers do not
constitute separate units of accounting, therefore these revenue streams are assessed as an integrated package.

(i)

Revenue

Revenue from cable, Internet, Digital Phone and DTH customers includes subscriber revenue earned as services are provided.
Satellite distribution services and telecommunications service revenue is recognized in the period in which the services are
rendered to customers. Affiliate subscriber revenue is recognized monthly based on subscriber levels. Advertising revenues are
recognized in the period in which the advertisements are broadcast and recorded net of agency commissions as these amounts
are paid directly to the agency or advertiser. When a sales arrangement includes multiple advertising spots, the proceeds are
allocated to individual advertising spots under the arrangement based on relative fair values. Revenue from data centre
customers includes colocation and other services revenue, including managed infrastructure revenue. Colocation revenue is
recognized on a straight-line line basis over the term of the customer contract. Other services revenue, including managed
infrastructure revenue, is recognized as the services are provided.

Subscriber connection fees received from customers are deferred and recognized as revenue on a straight-line basis over three
initial selling, administrative and connection costs related to subscriber acquisitions are
years. Direct and incremental
recognized as an operating expense as incurred. The costs of physically connecting a new home are capitalized as part of the
distribution system and costs of disconnections are expensed as incurred.

2015 Annual Report Shaw Communications Inc.

61

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Initial setup fees related to the installation of data centre services and installation revenue received on contracts with
commercial business customers are deferred and recognized as revenue on a straight-line basis over the related service
contract, which generally span two to ten years. Direct and incremental costs associated with the installation of services or
service contract, in an amount not exceeding the upfront revenue, are deferred and recognized as an operating expense on a
straight-line basis over the same period.

(ii) Deferred equipment revenue and deferred equipment costs

Revenue from sales of DTH equipment and DCTs is deferred and recognized on a straight-line basis over three years
commencing when subscriber service is activated. The total cost of the equipment, including installation, represents an
inventoriable cost which is deferred and recognized on a straight-line basis over the same period. The DCT and DTH equipment
is generally sold to customers at cost or a subsidized price in order to expand the Company’s customer base.

Revenue from sales of satellite tracking hardware and costs of goods sold is deferred and recognized on a straight-line basis
over the related service contract for monthly service charges for air time, which is generally five years. The amortization of the
revenue and cost of sale of satellite service equipment commences when goods are shipped.

Recognition of deferred equipment revenue and deferred equipment costs is recorded as deferred equipment revenue
amortization and deferred equipment costs amortization, respectively.

(iii) Deferred IRU revenue

Prepayments received under indefeasible right to use (“IRU”) agreements are amortized on a straight-line basis into income
over the term of the agreement and included in amortization of property, plant and equipment, intangibles and other in the
consolidated statements of income.

Cash

Cash is presented net of outstanding cheques. When the amount of outstanding cheques and the amount drawn under the
Company’s revolving term facility are greater than the amount of cash, the net amount is presented as bank indebtedness.

Allowance for doubtful accounts

The Company maintains an allowance for doubtful accounts for the estimated losses resulting from the inability of its customers
to make required payments. In determining the allowance, the Company considers factors such as the number of days the
account is past due, whether or not the customer continues to receive service, the Company’s past collection history and
changes in business circumstances.

Inventories

Inventories include subscriber equipment such as DCTs and DTH receivers, which are held pending rental or sale at cost or at a
subsidized price. When subscriber equipment is sold, the equipment revenue and equipment costs are deferred and amortized
over three years. When the subscriber equipment is rented, it is transferred to property, plant and equipment and amortized
over its useful life. Inventories are determined on a first-in, first-out basis, and are stated at cost due to the eventual capital
nature as either an addition to property, plant and equipment or deferred equipment costs.

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Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Property, plant and equipment

Property, plant and equipment are recorded at purchase cost. Direct labour and other directly attributable costs incurred to
construct new assets, upgrade existing assets and connect new subscribers are capitalized as well as borrowing costs on
qualifying assets. In addition, any asset removal and site restoration costs in connection with the retirement of assets are
capitalized. Repairs and maintenance expenditures are charged to operating expense as incurred. Amortization is recorded on a
straight-line basis over the estimated useful lives of assets as follows:

Asset

Cable and telecommunications distribution system
Digital cable terminals and modems
Satellite audio, video and data network equipment and DTH receiving equipment
Transmitters, broadcasting and communication equipment
Buildings
Data centre infrastructure
Data processing
Other

The Company reviews the estimates of lives and useful lives on a regular basis.

Assets held for sale

Estimated useful life

5-20 years
2-5 years
3-15 years
5-15 years
15-40 years
3-21 years
3-4 years
3-20 years

Non-current assets and disposal groups are classified as held for sale when specific criteria are met and are measured at the
lower of carrying amount and estimated fair value less costs to sell. Assets held for sale are not amortized and are reported
separately on the statement of financial position.

Other long-term assets

Other long-term assets primarily include (i) equipment costs, as described in the revenue and expenses accounting policy,
deferred and amortized on a straight-line basis over three to five years, (ii) credit facility arrangement fees amortized on a
straight-line basis over the term of the facility, (iii) long-term receivables, (iv) network capacity leases, (v) the non-current
portion of prepaid maintenance and support contracts and (vi) direct costs in connection with initial setup fees and installation
of services, as described in the revenue and expenses accounting policy, deferred and amortized on a straight-line basis over
two to ten years.

Intangibles

The excess of the cost of acquiring businesses over the fair value of related net identifiable tangible and intangible assets
acquired is allocated to goodwill. Net identifiable intangible assets acquired consist of amounts allocated to broadcast rights
and licenses, trademarks, brands, program rights, customer relationships and software assets. Broadcast rights and licenses,
trademarks and brands represent identifiable assets with indefinite useful lives. Spectrum licenses were acquired in Industry
Canada’s auction of licenses for advanced wireless services and have an indefinite life.

Program rights represent licensed rights acquired to broadcast television programs on the Company’s conventional and specialty
television channels and program advances are in respect of payments for programming prior to the window license start date.
For licensed rights, the Company records a liability for program rights and corresponding asset when the license period has
commenced and all of the following conditions have been met: (i) the cost of the program is known or reasonably determinable,
(ii) the program material has been accepted by the Company in accordance with the license agreement and (iii) the material is
available to the Company for telecast. Program rights are expensed on a systematic basis generally over the estimated exhibition
period as the programs are aired and are included in operating, general and administrative expenses. Program rights are
segregated on the statement of financial position between current and noncurrent based on expected life at time of acquisition.

Customer relationships represent the value of customer contracts and relationships acquired in a business combination and are
amortized on a straight-line basis over the estimated useful life of 15 years.

2015 Annual Report Shaw Communications Inc.

63

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Software that is not an integral part of the related hardware is classified as an intangible asset. Internally developed software
assets are recorded at historical cost and include direct material and labour costs as well as borrowing costs on qualifying
assets. Software assets are amortized on a straight-line basis over estimated useful lives ranging from three to ten years. The
Company reviews the estimates of lives and useful lives on a regular basis.

Borrowing costs

The Company capitalizes borrowing costs on qualifying assets, for which the commencement date is on or after September 1,
2010, that take more than one year to construct or develop using the Company’s weighted average cost of borrowing which
approximated 6% (2014 – 6.25%).

Impairment

(i)

Goodwill and indefinite-life intangibles

The Company tests goodwill and indefinite-life intangibles for impairment annually (as at March 1) and when events or changes
in circumstances indicate that the carrying value may be impaired. The recoverable amount of each cash-generating unit
(“CGU”) is determined based on the higher of the CGU’s fair value less costs to sell (“FVLCS”) and its value in use (“VIU”). A
CGU is the smallest identifiable group of assets that generate cash flows that are independent of the cash inflows from other
assets or groups of assets. The Company’s cash generating units are Cable, Satellite, Media and Data centres. Where the
recoverable amount of the CGU is less than its carrying amount, an impairment loss is recognized. Impairment losses relating to
goodwill cannot be reversed in future periods.

(ii) Non-financial assets with finite useful lives

For non-financial assets, such as property, plant and equipment and finite-life intangible assets, an assessment is made at each
reporting date as to whether there is an indication that an asset may be impaired. If any indication exists, the recoverable
amount of the asset is determined based on the higher of FVLCS and VIU. Where the carrying amount of the asset exceeds its
recoverable amount, the asset is considered impaired and written down to its recoverable amount. Previously recognized
impairment losses are reviewed for possible reversal at each reporting date and all or a portion of the impairment is reversed if
the asset’s value has increased.

CRTC benefit obligations

The fair value of CRTC benefit obligations committed as part of business acquisitions are initially recorded at the present value
of amounts to be paid net of any expected incremental cash inflows. The obligation is subsequently adjusted for the incurrence
of related expenditures, the passage of time and for revisions to the timing of the cash flows. Changes in the obligation due to
the passage of time are recorded as accretion of long-term liabilities and provisions in the income statement.

Provisions

Provisions are recognized when the Company has a present obligation (legal or constructive) as a result of a past event, it is
probable that an outflow of resources embodying economic benefits will be required to settle the obligation and a reliable
estimate can be made of the amount of the obligation. The timing or amount of the outflow may still be uncertain. Provisions
are measured using the best estimate of the expenditure required to settle the present obligation at the end of the reporting
period, taking into account risks and uncertainties associated with the obligation. Provisions are discounted where the time
value of money is considered material.

(i)

Asset retirement obligations

The Company recognizes the fair value of a liability for an asset retirement obligation in the period in which it is incurred, on a
discounted basis, with a corresponding increase to the carrying amount of property and equipment, primarily in respect of

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Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

transmitter sites. This cost is amortized on the same basis as the related asset. The liability is subsequently increased for the
passage of time and the accretion is recorded in the income statement as accretion of long-term liabilities and provisions. The
discount rates applied are subsequently adjusted to current rates as required at the end of reporting periods. Revisions due to
the estimated timing of cash flows or the amount required to settle the obligation may result in an increase or decrease in the
liability. Actual costs incurred upon settlement of the obligation are charged against the liability to the extent recorded.

(ii) Restructuring provisions

Restructuring provisions, primarily in respect of employee termination benefits, are recognized when a detailed plan for the
restructuring exists and a valid expectation has been raised to those affected that the plan will be carried out.

(iii) Other provisions

Provisions for disputes, legal claims and contingencies are recognized when warranted. The Company establishes provisions
after taking into consideration legal assessments (if applicable), expected availability of insurance or other recourse and other
available information.

Deferred credits

Deferred credits primarily include: (i) prepayments received under IRU agreements amortized on a straight-line basis into
income over the term of the agreement, (ii) equipment revenue, as described in the revenue and expenses accounting policy,
deferred and amortized over three to five years, (iii) connection fee revenue, initial setup fees and upfront installation revenue,
as described in the revenue and expenses accounting policy, deferred and amortized over two to ten years, (iv) a deposit on a
future fibre sale, and (v) amounts received in respect of granting an option to acquire its wireless spectrum licenses.

Leases

(i)

Operating leases

Rent expense for real estate leases that have escalating lease payments is recorded on a straight-line basis over the term of the
lease. The difference between the expense recorded and the amount paid is recorded as deferred rent and included in deferred
credits in the statement of financial position.

(ii)

Finance leases

Leases of property and equipment that transfer substantially all the risks and rewards of ownership are classified as finance
leases. Finance leases are capitalised at the commencement of the lease at the fair value of the leased property or, if lower, at
the present value of the minimum lease payments. Lease payments are apportioned between interest expense and reduction of
the lease liability. The property and equipment acquired under finance leases is depreciated over the shorter of the useful life of
the asset and the lease term.

Income taxes

The Company accounts for income taxes using the liability method, whereby deferred income tax assets and liabilities are
determined based on differences between the financial reporting and tax bases of assets and liabilities measured using
substantively enacted tax rates and laws that will be in effect when the differences are expected to reverse. Deferred tax assets
and liabilities are offset if there is a legally enforceable right to offset and they relate to income taxes levied by the same
authority in the same taxable entity. Income tax expense for the period is the tax payable for the period using tax rates
substantively enacted at the reporting date, any adjustments to taxes payable in respect of previous years and any change
during the period in deferred income tax assets and liabilities, except to the extent that they relate to a business combination or
divestment, items recognized directly in equity or in other comprehensive income. The Company records interest and penalties
related to income taxes in income tax expense.

2015 Annual Report Shaw Communications Inc.

65

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Tax credits and government grants

Until August 31, 2014, the Company had access to a government program which supported local programming produced by
conventional television stations. In addition, the Company receives tax credits primarily related to its research and development
activities. Government financial assistance is recognized when management has reasonable assurance that the conditions of the
government programs are met and accounted for as a reduction of related costs, whether capitalized and amortized or expensed
in the period the costs are incurred.

Foreign currency translation

Transactions originating in foreign currencies are translated into Canadian dollars at the exchange rate at the date of the
transaction. Monetary assets and liabilities are translated at the period-end rate of exchange and non-monetary items are
translated at historic exchange rates. The net foreign exchange loss recognized on the translation and settlement of current
monetary assets and liabilities was $8 (2014 – $8) and is included in other losses.

The functional currency of the Company’s foreign operations is US dollars. Assets and liabilities, including goodwill and fair
value adjustments arising on acquisition, are translated into Canadian dollars using the foreign exchange rate at the end of the
reporting period. Revenue and expenses are translated using average foreign exchange rates, which approximate the foreign
exchange rates on the dates of the transactions. Foreign exchange differences arising on translation are included in other
comprehensive income/loss and accumulated in equity.

Financial instruments other than derivatives

Financial
instruments have been classified as loans and receivables, assets available-for-sale, assets held-for-trading or
financial liabilities. Cash has been classified as held-for-trading and is recorded at fair value with any change in fair value
immediately recognized in income (loss). Other financial assets are classified as available-for-sale or as loans and receivables.
Available-for-sale assets are carried at fair value with changes in fair value recorded in other comprehensive income (loss) until
realized. Available-for-sale equity instruments not quoted in an active market and where fair value cannot be reliably measured
are recorded at cost less impairment. Loans and receivables and financial liabilities are carried at amortized cost. None of the
Company’s financial assets are classified as held-to-maturity and none of its financial liabilities are classified as held-for-
trading.

Finance costs and discounts associated with the issuance of debt securities are netted against the related debt instrument and
amortized to income using the effective interest rate method. Accordingly, long-term debt accretes over time to the principal
amount that will be owing at maturity.

Derivative financial instruments and hedging activities

The Company uses derivative financial instruments, such as foreign currency forward purchase contracts, to manage risks from
fluctuations in foreign exchange rates. All derivative financial instruments are recorded at fair value in the statement of
financial position. Where permissible, the Company accounts for these financial instruments as hedges which ensures that
counterbalancing gains and losses are recognized in income in the same period. With hedge accounting, changes in the fair
value of derivative financial instruments designated as cash flow hedges are recorded in other comprehensive income (loss)
until the variability of cash flows relating to the hedged asset or liability is recognized in income (loss). When an anticipated
transaction is subsequently recorded as a non-financial asset, the amounts recognized in other comprehensive income (loss) are
reclassified to the initial carrying amount of the related asset. Where hedge accounting is not permissible or derivatives are not
designated in a hedging relationship, they are classified as held-for-trading and the changes in fair value are immediately
recognized in income (loss).

Instruments that have been entered into by the Company to hedge exposure to foreign currency risk are reviewed on a regular
basis to ensure the hedges are still effective and that hedge accounting continues to be appropriate.

A net investment hedge of a foreign operation is accounted for similarly to a cash flow hedge. The Company may designate
certain US dollar denominated debt as a hedge of its net investment in foreign operations where the US dollar is the functional
currency. Unrealized gains and losses arising from translation of the US dollar denominated debt are included in other
comprehensive income/loss and accumulated in equity.

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Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Fair value measurements

Fair value estimates are made at a specific point in time, based on relevant market information and information about the
financial instrument. These estimates are subjective in nature and involve uncertainties and matters of significant judgement
and, therefore, cannot be determined with precision. Changes in assumptions could significantly affect the estimates.

The fair value hierarchy is based on inputs to valuation techniques that are used to measure fair value that are either observable
or unobservable. Observable inputs reflect assumptions market participants would use in pricing an asset or liability based on
market data obtained from independent sources while unobservable inputs reflect a reporting entity’s pricing based upon their
own market assumptions.

The fair value hierarchy consists of the following three levels:

Level 1

Inputs are quoted prices in active markets for identical assets or liabilities.

Level 2

Inputs for the asset or liability are based on observable market data, either directly or indirectly, other than quoted
prices.

Level 3

Inputs for the asset or liability are not based on observable market data.

The Company determines whether transfers have occurred between levels in the fair value hierarchy by assessing the impact of
events and changes in circumstances that could result in a transfer at the end of each reporting period.

Employee benefits

The Company accrues its obligations under its employee benefit plans, net of plan assets. The cost of pensions and other
retirement benefits earned by certain employees is actuarially determined using the projected benefit method pro-rated on
service and management’s best estimate of salary escalation and retirement ages of employees. Past service costs from plan
initiation and amendments are recognized immediately in the income statement. Remeasurements include actuarial gains or
losses and the return on plan assets (excluding interest income). Actuarial gains and losses occur because assumptions about
benefit plans relate to a long time frame and differ from actual experiences. These assumptions are revised based on actual
experience of the plans such as changes in discount rates, expected retirement ages and projected salary increases.
Remeasurements are recognized in other comprehensive income (loss) on an annual basis, at a minimum, and on an interim
basis when there are significant changes in assumptions.

August 31 is the measurement date for the Company’s employee benefit plans. The last actuarial valuations for funding
purposes for the various plans were performed effective December 31, 2014 and the next actuarial valuations for funding
purposes are effective December 31, 2015.

Share-based compensation

The Company has a stock option plan for directors, officers, employees and consultants to the Company. The options to
purchase shares must be issued at not less than the fair value at the date of grant. Any consideration paid on the exercise of
stock options, together with any contributed surplus recorded at the date the options vested, is credited to share capital. The
Company calculates the fair value of share-based compensation awarded to employees using the Black-Scholes option pricing
model. The fair value of options are expensed and credited to contributed surplus over the vesting period of the options using
the graded vesting method.

The Company has a deferred share unit (“DSU”) plan for its Board of Directors. Compensation cost is recognized immediately
as DSUs vest when granted. DSUs will be settled in cash and the obligation is measured at the end of each period at fair value
using the Black-Scholes option pricing model and the number of outstanding DSUs.

Share appreciation rights (“SARs”) issued by a subsidiary to eligible employees are cash settled and measured at fair value
using the Black-Scholes option pricing model. The fair value is recognized over the vesting period of the SARs by applying the
graded vesting method, adjusting for estimated forfeitures. The obligation for SARs is remeasured at the end of each period up
to the date of settlement which requires a reassessment of the estimates used at the end of each reporting period.

2015 Annual Report Shaw Communications Inc.

67

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

The Company has an employee share purchase plan (the “ESPP”) under which eligible employees may contribute to a
maximum of 5% of their monthly base compensation. The Company contributes an amount equal to 25% of the participant’s
contributions and records such amounts as compensation expense.

Earnings per share

Basic earnings per share is based on net income attributable to equity shareholders adjusted for dividends on preferred shares
and is calculated using the weighted average number of Class A Shares and Class B Non-Voting Shares outstanding during the
period. Diluted earnings per share is calculated by considering the effect of all potentially dilutive instruments. In calculating
diluted earnings per share, any proceeds from the exercise of stock options and other dilutive instruments are assumed to be
used to purchase Class B Non-Voting Shares at the average market price during the period.

Guarantees

The Company discloses information about certain types of guarantees that it has provided,
indemnities, without regard to whether it will have to make any payments under the guarantees.

including certain types of

Estimation uncertainty and critical judgements

The preparation of consolidated financial statements in conformity with IFRS requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the
date of the consolidated financial statements and the reported amounts of revenues and expenses during the period. Actual
results could differ from those estimates and significant changes in assumptions could cause an impairment in assets. The
following require the most difficult, complex or subjective judgements which result from the need to make estimates about the
effects of matters that are inherently uncertain.

Estimation uncertainty

The following are key assumptions concerning the future and other key sources of estimation uncertainty that could impact the
carrying amount of assets and liabilities and results of operations in future periods.

(i)

Allowance for doubtful accounts

The Company is required to make an estimate of an appropriate allowance for doubtful accounts on its receivables. The
estimated allowance required is a matter of judgement and the actual loss eventually sustained may be more or less than the
estimate, depending on events which have yet to occur and which cannot be foretold, such as future business, personal and
economic conditions.

(ii)

Property, plant and equipment

The Company is required to estimate the expected useful lives of its property, plant and equipment. These estimates of useful
lives involve significant judgement. In determining these estimates, the Company takes into account industry trends and
company-specific factors,
these assets.
Management’s judgement is also required in determination of the amortization method, the residual value of assets and the
capitalization of labour and overhead.

including changing technologies and expectations for

the in-service period of

(iii) Business combinations – purchase price allocation

Purchase price allocations involve uncertainty because management is required to make assumptions and judgements to
estimate the fair value of the identifiable assets acquired and liabilities assumed in business combinations. Fair value estimates
are based on quoted market prices and widely accepted valuation techniques, including discounted cash flow (“DCF”) analysis.
Such estimates include assumptions about inputs to the valuation techniques, industry economic factors and business
strategies.

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Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

(iv)

Impairment

The Company estimates the recoverable amount of its CGUs using a FVLCS calculation based on a DCF analysis. Significant
judgements are inherent in this analysis including estimating the amount and timing of the cash flows attributable to the
broadcast rights and licenses, the selection of an appropriate discount rate, and the identification of appropriate terminal
growth rate assumptions. In this analysis the Company estimates the discrete future cash flows associated with the intangible
asset for five years and determines a terminal value. The future cash flows are based on the Company’s estimates of future
operating results, economic conditions and the competitive environment. The terminal value is estimated using both a
perpetuity growth assumption and a multiple of operating income before restructuring costs and amortization. The discount
rates used in the analysis are based on the Company’s weighted average cost of capital and an assessment of the risk inherent
in the projected cash flows. In analyzing the FVLCS determined by the DCF analysis, the Company also considers a market
approach determining a recoverable amount for each unit and total entity value determined using a market capitalization
approach. Recent market transactions are taken into account, when available. The key assumptions used to determine the
recoverable amounts, including a sensitivity analysis, are included in note 10. The DCF analysis uses significant unobservable
inputs and is therefore considered a level 3 fair value measurement.

(v)

Employee benefit plans

The amounts reported in the financial statements relating to the defined benefit pension plans are determined using actuarial
valuations that are based on several assumptions including the discount rate and rate of compensation increase. While the
Company believes these assumptions are reasonable, differences in actual results or changes in assumptions could affect
employee benefit obligations and the related income statement impact. The most significant assumption used to calculate the
net employee benefit plan expense is the discount rate. The discount rate is the interest rate used to determine the present
value of the future cash flows that is expected will be needed to settle employee benefit obligations. It is based on the yield of
long-term, high-quality corporate fixed income investments closely matching the term of the estimated future cash flows and is
reviewed and adjusted as changes are required.

(vi)

Income taxes

The Company is required to estimate income taxes using substantively enacted tax rates and laws that will be in effect when the
differences are expected to reverse. In determining the measurement of tax uncertainties, the Company applies a probable
weighted average methodology. Realization of deferred income tax assets is dependent on generating sufficient taxable income
during the period in which the temporary differences are deductible. Although realization is not assured, management believes
it is more likely than not that all recognized deferred income tax assets will be realized based on reversals of deferred income
tax liabilities, projected operating results and tax planning strategies available to the Company and its subsidiaries.

(vii) Contingencies

The Company is subject to various claims and contingencies related to lawsuits, taxes and commitments under contractual and
other commercial obligations. Contingent losses are recognized by a charge to income when it is likely that a future event will
confirm that an asset has been impaired or a liability incurred at the date of the financial statements and the amount can be
reasonably estimated. Significant changes in assumptions as to the likelihood and estimates of the amount of a loss could
result in recognition of additional liabilities.

Critical judgements

The following are critical judgements apart from those involving estimation:

(i)

Determination of a CGU

Management’s judgement is required in determining the Company’s cash generating units for the impairment assessment of its
indefinite-life intangible assets. The CGUs have been determined considering operating activities and asset management and
are Cable, Satellite, Media and Data centres.

2015 Annual Report Shaw Communications Inc.

69

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

(ii) Broadcast rights and licenses and spectrum licenses – indefinite-life assessment

The Company’s businesses are dependent upon broadcast licenses (or operate pursuant to an exemption order) granted and
issued by the CRTC. While these licenses must be renewed from time to time, the Company has never failed to do so. In
addition, there are currently no legal, regulatory or competitive factors that limit the useful lives of these assets.

Adoption of recent accounting pronouncement

The adoption of the following standard effective September 1, 2014 had no impact on the Company’s consolidated financial
statements.

Š

IFRIC 21 Levies provides guidance on when to recognize a financial liability imposed by a government, if the levy is
accounted for in accordance with IAS 37 Provisions, Contingent Liabilities and Contingent Assets, or where the timing
and amount of the levy is certain.

Standards, interpretations and amendments to standards issued but not yet effective

The Company has not yet adopted certain standards and interpretations that have been issued but are not yet effective. The
following pronouncements are being assessed to determine the impact on the Company’s results and financial position.

Š

Š

Š

Clarification of Acceptable Methods of Depreciation and Amortization (Amendments to IAS 16 Property, Plant and
Equipment and IAS 38 Intangible Assets) prohibits revenue from being used as a basis to depreciate property, plant and
equipment and significantly limits use of revenue-based amortization for intangible assets. The amendments are to be
applied prospectively for the annual period commencing September 1, 2016.

IFRS 15 Revenue from Contracts with Customers, was issued in May 2014 and replaces IAS 11 Construction Contracts,
IAS 18 Revenue, IFRIC 13 Customer Loyalty Programs, IFRIC 15 Agreements for the Construction of Real Estate, IFRIC
18 Transfers of Assets from Customers and SIC-31 Revenue – Barter Transactions Involving Advertising Services. The
new standard requires revenue to be recognized to depict the transfer of promised goods or services to customers in an
amount that reflects the consideration expected to be received in exchange for those goods or services. The principles are
to be applied in the following five steps: (1) identify the contract(s) with a customer, (2) identify the performance
obligations in the contract, (3) determine the transaction price, (4) allocate the transaction price to the performance
obligations in the contract, and (5) recognize revenue when (or as) the entity satisfies a performance obligation. The new
standard is to be applied either retrospectively or on a modified retrospective basis and is effective for the annual period
commencing September 1, 2018.

IFRS 9 Financial Instruments: Classification and Measurement replaces IAS 39 Financial Instruments and applies a
principal-based approach to the classification and measurement of financial assets and financial liabilities, including an
expected credit loss model for calculating impairment, and includes new requirements for hedge accounting. The
standard is required to be applied retrospectively for the annual period commencing September 1, 2018.

3. BUSINESS ACQUISITIONS, ASSET DISPOSITIONS AND ASSET HELD FOR SALE

Business acquisitions

ViaWest, Inc (“ViaWest”)

On September 2, 2014, the Company closed the acquisition of 100% of the shares of ViaWest for an enterprise value of US $1.2
billion which was funded through a combination of cash on hand, assumption of ViaWest debt and a drawdown of US $330 on
the Company’s credit facility. The ViaWest acquisition provides the Company with a growth platform in the North American data
centre sector and is another step in expanding technology offerings for mid-market enterprises in Western Canada. The operating
results of ViaWest are included in the Company’s consolidated financial statements from the date of acquisition. Revenue and net
loss for 2015 were $246 and $17, respectively.

In connection with the transaction, the Company incurred $4 of acquisition related costs in fiscal 2014 for professional fees paid
to lawyers, consultants and advisors. During the current year, the Company incurred additional acquisition related costs of $6.

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Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

The purchase consideration consisted of $898 of cash and issuance of share-based awards of $8. A summary of net assets and
allocation of consideration is as follows:

Net assets acquired at assigned fair values
Cash and cash equivalents
Receivables
Other current assets
Property and equipment
Other long-term assets
Intangibles(1)
Goodwill, not deductible for tax(2)

Current liabilities
Current debt(3)
Deferred income taxes
Long-term debt(3)

$

5
10
5
311
2
404
674

1,411
16
7
76
406

906

Intangibles include a trade name, customer relationships and software assets.

Goodwill comprises the value of upside and expansion potential due to industry growth expectations and demand for data
centre services as well as a strong management team and an assembled workforce.

Current and long-term debt is comprised of amounts that were outstanding under ViaWest’s credit facility, finance lease
obligations in respect of certain equipment and amounts owing to landlords in respect of
financing leasehold
improvements.

(1)

(2)

(3)

Other

Effective June 30, 2015, ViaWest acquired 100% of the shares of AppliedTrust Engineering, Inc. (“AppliedTrust”), a provider
of security, compliance, DevOps and infrastructure consulting services to a wide range of clients. AppliedTrust’s capabilities
augment the ViaWest platform with fast enablement of secure hybrid services including IT assessment, migration, compliance
consulting, cloud readiness and deeper application support. The purchase consideration consisted of $9 in cash and contingent
consideration of $2.

A summary of net assets and preliminary allocation of consideration is as follows:

Net assets acquired at assigned fair values
Receivables
Goodwill, not deductible for tax(1)

$

1
10

11

(1)

Goodwill comprises the estimated economic value of providing enhanced professional services offerings, growth
expectations as well as an assembled workforce with deep expertise in risk management and compliance consulting
services.

2015 Annual Report Shaw Communications Inc.

71

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Asset dispositions

Sale of wireless spectrum licenses to Rogers Communications Inc. (“Rogers”)

During 2013, the Company granted Rogers an option to acquire its wireless spectrum licenses. The exercise of the option and
the sale of the wireless spectrum licenses were subject to various regulatory approvals and therefore, the licenses were not
classified as assets held for sale. The regulatory reviews concluded during 2015 at which time the transfer was completed. The
Company had previously received $50 in respect of the purchase price of the option to acquire the wireless spectrum licenses
and a $200 deposit in respect of the option exercise price. The Company received an additional $100 when the transaction
completed and recorded a gain of $158.

Sale of Historia and Series+ to Corus Entertainment Inc. (“Corus”)

The sale of Historia and Series+ to Corus closed in 2014. Historia and Series+ represented a disposal group within the media
segment and accordingly, were not presented as discontinued operations in the statement of income. The Company received
sale proceeds of $141 and recorded a gain of $49.

Asset held for sale

A real estate property has been classified as held for sale in the statement of financial position at August 31, 2015 and 2014
and measured at estimated fair value less costs to sell. At August 31, 2015, the property’s fair value was based on the sale
which closed subsequent to year end. Previously the estimated fair value had been determined by a commercial real estate
service by means of an income capitalization approach.

4. ACCOUNTS RECEIVABLE

Subscriber and trade receivables

Due from related parties [note 27]

Miscellaneous receivables

Less allowance for doubtful accounts

2015
$

473

4

17

494

(26)

468

2014
$

506

–

19

525

(32)

493

Included in operating, general and administrative expenses is a provision for doubtful accounts of $29 (2014 – $38).

5.

INVENTORIES

Subscriber equipment

Other

Subscriber equipment includes DTH equipment, DCTs and related customer premise equipment.

2015
$

2014
$

54

6

60

114

5

119

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Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

6. OTHER CURRENT ASSETS

Program rights

Tax indemnity

Prepaid expenses and other

7.

INVESTMENTS AND OTHER ASSETS

Publicly traded company
Investments in private entities
Investment in a joint venture

2015
$

2014
$

15

1

62

78

17

1

55

73

2015
$

2014
$

4
49
44

97

7
53
–

60

During 2015, the Company recorded an unrealized loss of $3 (2014 – $2) in respect of its investment in a publicly traded
company (see note 20).

The Company has a portfolio of minor investments in various private entities.

The Company has a 50% joint control interest in shomi, which is a subscription video-on-demand service that launched in
November 2014. The Company’s interest in shomi is accounted for using the equity method. Summarized financial information
at August 31, 2015 and for the ten months then ended is as follows:

Current assets
Non-current assets
Current liabilities
Non-current liabilities

Partnership net assets

Carrying amount of the investment(1)

Revenue
Expenses

Partnership net loss

Equity loss in the partnership(1)

$

28
132
(54)
(16)

90

44

$

18
128

110

56

(1)

The Company’s carrying amount of the investment and equity loss does not equal 50% of the partnership’s net assets
and net loss due to elimination of unrealized profit on downstream transactions between the Company and shomi.

2015 Annual Report Shaw Communications Inc.

73

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

8. PROPERTY, PLANT AND EQUIPMENT

Cable and telecommunications distribution system
Digital cable terminals and modems
Satellite audio, video and data network and DTH receiving

equipment

Transmitters, broadcasting, communications and production

equipment

Land and buildings
Data centre infrastructure, data processing and other
Assets under construction

August 31, 2015
Accumulated
amortization
$

Net book
value
$

August 31, 2014
Accumulated
amortization
$

Net book
value
$

Cost
$

2,506
447

2,478
361

4,728
833

2,377
483

2,351
350

96

78

186

83

103

62
207
270
–

47
418
590
248

104
441
396
307

50
181
169
–

54
260
227
307

Cost
$

4,984
808

174

109
625
860
248

7,808

3,588

4,220

6,995

3,343

3,652

Changes in the net carrying amounts of property, plant and equipment for 2015 and 2014 are summarized as follows:

Cable and telecommunications distribution

system

Digital cable terminals and modems
Satellite audio, video and data network and

DTH receiving equipment

Transmitters, broadcasting, communications

and production equipment

Land and buildings
Data centre infrastructure, data processing

and other

Assets under construction

August 31,
2014

Net book
value
$

Additions
$

Transfers
$

Acquisition
$

Amortization
$

August 31,
2015

Disposals
and
writedown
$

Foreign
exchange
translation
$

Net book
value
$

2,351
350

472
205

103

54
260

227
307

3,652

–

8
7

107
188

987

12
–

–

–
110

93
(215)

–

–
–

–

–
54

256
1

311

(354)
(194)

(25)

(15)
(26)

(125)
–

(739)

(3)
–

–

–
–

(19)
(33)

(55)

–
–

–

–
13

51
–

64

2,478
361

78

47
418

590
248

4,220

74

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Cable and telecommunications distribution system
Digital cable terminals and modems
Satellite audio, video and data network and DTH

August 31,
2013

Net book
value
$

2,255
341

444
209

receiving equipment

87

43

Transmitters, broadcasting, communications and

production equipment

Land and buildings
Data processing and other
Assets under construction

61
279
199
148

3,370

10
2
38
223

969

Additions
$

Transfers
$

Amortization
$

Disposals
and
writedown
$

2
–

–

–
–
62
(64)

–

(341)
(200)

(27)

(17)
(20)
(50)
–

(655)

(9)
–

–

–
(1)
(22)
–

(32)

August 31,
2014

Net book
value
$

2,351
350

103

54
260
227
307

3,652

In 2015, the Company recognized a gain of $6 (2014 – loss of $1) on the disposal of property, plant and equipment. The write-
down of assets in 2015 was in respect of development of a certain Internet Protocol Television (“IPTV”) platform which forms
part of the common infrastructure for the Consumer and Business Network Services divisions.

9. OTHER LONG-TERM ASSETS

Equipment costs subject to a deferred revenue arrangement

Customer equipment financing receivables

Credit facility arrangement fees

Other

2015
$

2014
$

225

247

8

3

23

12

2

22

259

283

Amortization provided in the accounts for 2015 amounted to $165 (2014 – $142) and was recorded as amortization of
deferred equipment costs and other amortization.

2015 Annual Report Shaw Communications Inc.

75

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

10. INTANGIBLES AND GOODWILL

Broadcast rights and licenses

Cable systems
DTH and satellite services
Television broadcasting

Program rights and advances
Goodwill

Non-regulated satellite services
Cable and telecommunications systems
Television broadcasting
Data centre services

Wireless spectrum licenses
Other intangibles

Software
Customer relationships
Trademark and brands

Net book value

2015
$

2014
$

4,015 4,015
1,013 1,013
1,313 1,313

6,341 6,341
293

280

73
73
537
823

1,506
–

275
472
91

838

88
73
537
–

698
191

256
79
38

373

8,965 7,896

Broadcast rights and licenses, trademark, brands and wireless spectrum licenses have been assessed as having indefinite useful
lives. While licenses must be renewed from time to time, the Company has never failed to do so. In addition, there are currently
no legal, regulatory, competitive or other factors that limit the useful lives of these assets.

The changes in the carrying amount of intangibles with indefinite useful lives, and therefore not subject to amortization, are as
follows:

Trademark and
brands
$

Goodwill
$

Wireless
spectrum
licenses
$

191
–
(191)
–
–

698
684
–
(15)
139

1,506

–

38
44
–
–
9

91

September 1, 2013 and 2014
Business acquisitions [note 3]
Disposition [note 3]
Write-down
Foreign currency translation

August 31, 2015

Broadcast
rights and
licenses
$

6,341
–
–
–
–

6,341

76

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Intangibles subject to amortization are as follows:

Program rights and advances
Software
Software under construction
Customer relationships

Less current portion of program rights

Cost
$

671
241
184
514

1,610

August 31, 2015
Accumulated
amortization
$

Net book
value
$

376
150
–
42

568

295
91
184
472

1,042
15

1,027

Cost
$

699
227
168
87

1,181

August 31, 2014
Accumulated
amortization
$

Net book
value
$

389
139
–
8

536

310
88
168
79

645
17

628

The changes in the carrying amount of intangibles subject to amortization are as follows:

September 1, 2013
Additions
Transfers
Amortization
Write-down

August 31, 2014
Additions
Transfers
Business acquisition [note 3]
Amortization
Write-down
Foreign currency translation

August 31, 2015

Program rights
and advances
$

Software
$

Software under
construction
$

Customer
relationships
$

Total
$

300
414
–
(404)
–

310
390
–
–
(405)
–
–

295

108
20
4
(43)
(1)

88
43
3
5
(49)
–
1

91

108
64
(4)
–
–

168
37
(3)
–
–
(18)
–

184

85
–
–
(6)
–

79
–
–
355
(32)
–
70

472

601
498
–
(453)
(1)

645
470
–
360
(486)
(18)
71

1,042

Impairment testing of indefinite-life intangibles and goodwill

The Company conducted its annual impairment test on goodwill and indefinite-life intangibles as at March 1, 2015 and as a
result, an impairment charge of $15 was recorded with respect to goodwill associated with the Tracking operations in the
Satellite cash generating unit. The Company estimated the recoverable amount using a discounted cash flow analysis based on
the most recent estimates of future operating results which are reflective of long-term pressures as customers migrate from
satellite based tracking to wireless tracking. The recoverable amount of the other cash generating units exceeded their carrying
value.

A hypothetical decline of 10% in the recoverable amount of the broadcast rights and licenses for each of the Cable, Satellite
and Media cash generating units as at March 1, 2015 would not result in any impairment loss. The data centre cash generating
unit was created with the acquisition of ViaWest. A hypothetical decline of 10% in the recoverable amount of the data centre
cash generating unit as at March 1, 2015 would result in an impairment loss and is reflective of the Company acquiring
ViaWest at fair value on September 2, 2014. A 1% increase in the discount rate or 1% decrease in the terminal growth rate
would cause the carrying amount of the Data centres CGU to exceed its recoverable amount by approximately $200 and $150,
respectively. In order for the CGU’s recoverable amount to be equal to the carrying amount and holding all other assumptions

2015 Annual Report Shaw Communications Inc.

77

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

constant, the discount rate would have to be 8.75% or terminal growth rate would have to be 6%. These sensitivities are
indicative only and should be considered with caution, as the effect of the variation in each assumption on the estimated
recoverable amount is calculated in isolation without changing any other assumptions. The extent of any such impairment loss
would be determined after incorporating any consequential effects of that change on estimated operating income before
restructuring costs and amortization and on other factors. Any changes in economic conditions since the impairment testing
conducted as at March 1, 2015 do not represent events or changes in circumstance that would be indicative of impairment at
August 31, 2015.

Significant estimates inherent to this analysis include discount rates and the terminal value. At March 1, 2015, the estimates
that have been utilized in the impairment tests reflect any changes in market conditions and are as follows:

Cable
Satellite
Media
Data centres

Terminal value

Post-tax
discount rate

Terminal growth rate

Terminal operating
income before
restructuring costs and
amortization multiple

8.0%
8.5%
8.5%
8.5%

1.0%
0.0%
0.0%
6.3%

6.0X
5.0X
6.5X
10.0X

A sensitivity analysis of significant estimates is conducted as part of every impairment test. With respect to the impairment
tests performed in the third quarter, the estimated decline in recoverable amount for the sensitivity of significant estimates is as
follows:

Cable
Satellite
Media
Data centres

Estimated decline in recoverable amount

Terminal value

1% increase in
discount rate

1% decrease in
terminal growth rate

8.0%
7.0%
7.0%
19.0%

5.0%
n/a
n/a
16.0%

0.5 times decrease in
terminal operating
income before
restructuring costs and
amortization multiple

3.0%
3.0%
2.0%
2.0%

11. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

Trade
Program rights
CRTC benefit obligations
Accrued liabilities
Accrued network fees
Interest and dividends
Related parties [note 27]

78

Shaw Communications Inc. 2015 Annual Report

2015
$

2014
$

81
79
28
339
109
229
22

887

44
74
30
335
107
215
23

828

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

12. PROVISIONS

September 1, 2013
Additions
Reversal
Payments

August 31, 2014
Additions
Reversal
Payments

August 31, 2015

Current
Long-term

August 31, 2014

Current
Long-term

August 31, 2015

Asset
retirement
obligations Restructuring(1) Other

$

9
–
–
–

9
1
–
–

10

–
9

9

–
10

10

$

–
58
–
(45)

13
52
–
(48)

17

13
–

13

17
–

17

$

26
12
(4)
(3)

31
11
(6)
(1)

35

31
–

31

35
–

35

Total
$

35
70
(4)
(48)

53
64
(6)
(49)

62

44
9

53

52
10

62

(1)

During 2014, the Company announced changes to the structure of its operating units to improve overall efficiency while
enhancing its ability to grow as the leading network and content experience company. In connection with the
restructuring of its operations, approximately 400 management and non-customer facing roles were affected by the
organizational changes. During 2015, the Company announced a realignment of its customer care operations in the
Consumer division into centres of expertise to enhance customer service, and continued its organizational structure
realignment efforts including further restructuring of certain functions within its Business Network Services division. In
addition, the media division undertook organizational changes as it redefines itself from a traditional broadcaster to the
broader focus of a media organization. Approximately 1,700 employees were affected by the continued restructurings in
2015. Restructuring amounts are primarily in respect of severance and employee related costs. The majority of remaining
costs at August 31, 2015 are expected to be paid within the next six months.

2015 Annual Report Shaw Communications Inc.

79

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

13. LONG-TERM DEBT

2015

2014

Effective
interest
rates
%

Long-term
debt at
amortized
cost(1)
$

Adjustment
for
finance
costs(1)
$

Long-term
debt
repayable at
maturity
$

Long-term
debt at
amortized
cost(1)
$

Adjustment
for
finance
costs(1)
$

Long-term
debt
repayable at
maturity
$

Corporate
Bank loans
Cdn fixed rate senior notes-
6.15% due May 9, 2016
5.70% due March 2, 2017
5.65% due October 1, 2019
5.50% due December 7, 2020
4.35% due January 31, 2024
6.75% due November 9, 2039

Cdn variable rate senior notes-

Due February 1, 2016

Other
ViaWest – credit facility
ViaWest – other
Burrard Landing Lot 2 Holdings Partnership

Variable
Various
4.68

Total consolidated debt
Less current portion

Variable

434

299
6.34
399
5.72
5.69 1,245
497
5.55
497
4.35
6.89 1,418

4,789

300
5,089

506
34
40

5,669
608
5,061

–

1
1
5
3
3
32

45

–
45

12
–
–

57
1
56

434

–

300
400
1,250
500
500
1,450

4,834

300
5,134

518
34
40

5,726
609
5,117

298
398
1,244
497
497
1,417

4,351

299
4,650

–
–
40

4,690
–
4,690

–

2
2
6
3
3
33

49

1
50

–
–
–

50
–
50

–

300
400
1,250
500
500
1,450

4,400

300
4,700

–
–
40

4,740
–
4,740

(1)

Long-term debt is presented net of unamortized discounts and finance costs.

Corporate

Bank loans

During 2012, a syndicate of banks provided the Company with an unsecured $1 billion credit facility which includes a
maximum revolving term or swingline facility of $50. During 2014, the Company amended the terms of the facility to extend
the maturity date from January 2017 to December 2019. The credit facility has a feature whereby the Company may request an
additional $500 of borrowing capacity so long as no event of default or pending event of default has occurred and is continuing
or would occur as a result of the increased borrowings. No lender has any obligation to participate in the requested increase
unless it agrees to do so at its sole discretion. Funds are available to the Company in both Canadian and US dollars. At
August 31, 2015, $1 has been drawn as committed letters of credit against the revolving term facility. Interest rates fluctuate
with Canadian prime and bankers’ acceptance rates, US bank base rates and LIBOR rates. Excluding the revolving term facility,
the effective interest rate on actual borrowings under the credit facility during 2015 was 1.57%. No amounts were drawn under
the under the credit facility during 2014. The effective interest rate on the revolving term facility for 2015 was 3.24% (2014 –
3.38%).

Senior notes

The senior notes are unsecured obligations and rank equally and ratably with all existing and future senior indebtedness. The
fixed rate notes are redeemable at the Company’s option at any time, in whole or in part, prior to maturity at 100% of the
principal amount plus a make-whole premium.

On January 31, 2014, the Company issued $500 senior notes at a rate of 4.35% due January 31, 2024 and $300 floating rate
senior rates due February 1, 2016. The $300 senior notes bear interest at an annual rate equal to three month CDOR plus
0.69%.

80

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Other

ViaWest

During 2015, ViaWest’s credit facility which was assumed on acquisition was repaid with proceeds from a new credit facility.
ViaWest’s prior credit facility was scheduled to mature in May 2017 and was secured by a first priority security interest in
specific assets pursuant to the terms of the Security Agreement. On September 2, 2014, ViaWest’s credit facility consisted of a
term loan of US $322 and US $28 of borrowings under a US $40 revolving facility. The term loan had quarterly principal
repayments of US $1 with the balance due on maturity. Interest rates fluctuated with LIBOR, US prime, US Federal Funds and
Eurodollar rates. ViaWest had a US $130 interest rate swap which hedged the exposure to changes in cash flows and minimized
variability related to its prior credit facility. The interest rate swap terminated in June 2015. The new facility consists of a term
loan in the amount of US $395 and a revolving credit facility of US $85. Commencing August 2015, the term loan has
quarterly principal repayments of US $1 with the balance due on maturity in March 2022 while the revolving credit facility
matures in March 2020. Interest rates fluctuate with LIBOR, US prime and US Federal Funds rates and the facilities are
secured by a first priority security interest in specific assets pursuant to the terms of the Security Agreement.

Finance lease obligations and amounts owing to landlords in connection with financing of leasehold improvements expire and
mature at various dates through to 2023. Collateral has been provided as security for the related transactions and agreements
as required. The effective interest rates on the obligations range from 4.42% to 9.39%.

Burrard Landing Lot 2 Holdings Partnership (the “Partnership”)

The Company has a 33.33% interest in the Partnership which built the Shaw Tower project with office/retail space and living/
working space in Vancouver, BC. In the fall of 2004, the commercial construction of the building was completed and at that
time, the Partnership issued ten year 6.31% secured mortgage bonds in respect of the commercial component of the Shaw
Tower. In February 2014, the Partnership refinanced its debt. The Partnership received a mortgage loan and used the proceeds
to prepay the outstanding balance of the previous mortgage and loan excess funds to each of its partners. The mortgage loan
matures on November 1, 2024 and bears interest at 4.683% compounded semi-annually with interest only payable for the first
five years. The mortgage loan is collateralized by the property and the commercial rental income from the building with no
recourse to the Company.

Debt retirement costs

On February 18, 2014, the Company redeemed the 6.50% senior notes. In connection with the early redemption, the Company
incurred costs of $7 and wrote-off the remaining finance costs of $1.

Debt covenants

The Company and its subsidiaries have undertaken to maintain certain covenants in respect of the credit agreements and trust
indentures described above. The Company and its subsidiaries were in compliance with these covenants at August 31, 2015.

Long-term debt repayments

Mandatory principal repayments on all long-term debt in each of the next five years and thereafter are as follows:

2016
2017
2018
2019
2020
Thereafter

$

609
408
9
10
1,695
2,995

5,726

2015 Annual Report Shaw Communications Inc.

81

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Interest expense

Interest expense – long-term debt
Amortization of senior notes discounts
Interest income – short-term (net)
Capitalized interest

14. OTHER LONG-TERM LIABILITIES

Pension liabilities [note 26]
CRTC benefit obligations
Post retirement liabilities [note 26]
Share-based awards
Program rights liabilities
Other

15. DEFERRED CREDITS

IRU prepayments
Equipment revenue
Connection fee and installation revenue
Proceeds on wireless spectrum license option [note 3]
Refundable deposit on wireless spectrum license [note 3]
Deposit on future fibre sale
Other

2015
$

299
2
(2)
(16)

283

2014
$

281
2
(5)
(12)

266

2015
$

2014
$

119
23
22
11
5
6

186

174
48
18
–
5
6

251

2015
$

2014
$

449
111
24
–
–
2
2

588

461
128
19
50
200
2
2

862

Amortization of deferred credits for 2015 amounted to $100 (2014 – $89) and was recorded in the accounts as described
below.

IRU agreements are in place for periods ranging from 21 to 60 years and are being amortized to income over the agreement
periods. Amortization in respect of the IRU agreements for 2015 amounted to $12 (2014 – $12) and was recorded as other
amortization. Amortization of equipment revenue for 2015 amounted to $78 (2014 – $69). Amortization of connection fee and
installation revenue for 2015 amounted to $10 (2014 – $8) and was recorded as revenue.

82

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

16. SHARE CAPITAL

Authorized

The Company is authorized to issue a limited number of Class A voting participating shares (“Class A Shares”) of no par value,
as described below, and an unlimited number of Class B non-voting participating shares (“Class B Non-Voting Shares”) of no
par value, Class 1 preferred shares, Class 2 preferred shares, Class A preferred shares and Class B preferred shares.

The authorized number of Class A Shares is limited, subject to certain exceptions, to the lesser of that number of shares
(i) currently issued and outstanding and (ii) that may be outstanding after any conversion of Class A Shares into Class B Non-
Voting Shares.

Issued and outstanding

2015

2014

Number of securities

22,420,064

22,420,064 Class A Shares

451,471,562 439,606,326 Class B Non-Voting Shares
12,000,000 Series A Preferred Shares

12,000,000

485,891,626 474,026,390

Class A Shares and Class B Non-Voting Shares

2015
$

2
3,205
293

3,500

2014
$

2
2,887
293

3,182

Class A Shares are convertible at any time into an equivalent number of Class B Non-Voting Shares. In the event that a take-
over bid is made for Class A Shares, in certain circumstances, the Class B Non-Voting Shares are convertible into an equivalent
number of Class A Shares.

Changes in Class A Share capital and Class B Non-Voting Share capital in 2015 and 2014 are as follows:

September 1, 2013
Class A share conversions
Stock option exercises
Dividend reinvestment plan

August 31, 2014
Stock option exercises
Dividend reinvestment plan

August 31, 2015

Series A Preferred Shares

Class A Shares

Number

$

22,520,064 2
(100,000) –
–
–

–
–

22,420,064 2
–
–

–
–

Class B Non-Voting
Shares

Number

$

430,306,542 2,660
–
81
146

100,000
3,431,548
5,768,236

439,606,326 2,887
152
166

5,871,621
5,993,615

22,420,064 2

451,471,562 3,205

The Cumulative Redeemable Rate Reset Preferred Shares, Series A (“Series A Preferred Shares”) represent a series of class 2
preferred shares and are classified as equity since redemption, at $25.00 per Series A Preferred Share, is at the Company’s
option and payment of dividends is at the Company’s discretion.

Share transfer restriction

The Articles of the Company empower the directors to refuse to issue or transfer any share of the Company that would
jeopardize or adversely affect the right of Shaw Communications Inc. or any subsidiary to obtain, maintain, amend or renew a
license to operate a broadcasting undertaking pursuant to the Broadcasting Act (Canada).

2015 Annual Report Shaw Communications Inc.

83

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

17. SHARE-BASED COMPENSATION AND AWARDS

Stock option plan

Under a stock option plan, directors, officers, employees and consultants of the Company are eligible to receive stock options to
acquire Class B Non-Voting Shares with terms not to exceed ten years from the date of grant. Options granted up to August 31,
2015 vest evenly on the anniversary dates from the original grant date at either 25% per year over four years or 20% per year
over five years. The options must be issued at not less than the fair market value of the Class B Non-Voting Shares at the date
of grant. The maximum number of Class B Non-Voting Shares issuable under the plan may not exceed 52,000,000. As at
August 31, 2015, 30,632,531 Class B Non-Voting Shares have been issued under the plan.

The changes in options are as follows:

Outstanding, beginning of year
Granted
Forfeited
Exercised(1)

Outstanding, end of year

2015

2014

Weighted
average
exercise
price
$

Number

Weighted
average
exercise
price
$

Number

16,477,563
2,911,250

22.34
28.29
(978,528) 25.12
(5,871,621) 21.94

21.71
19,555,441
1,633,000
25.76
(1,279,330) 22.12
(3,431,548) 20.46

12,538,664

23.70

16,477,563

22.34

(1)

The weighted average Class B Non-Voting Share price for the options exercised was $29.28.

The following table summarizes information about the options outstanding at August 31, 2015:

Range of prices

$16.30 – $19.99
$20.00 – $24.99
$25.00 – $30.87

Options outstanding

Options exerciseable

Weighted
average
remaining
contractual
life

3.89
4.32
8.31

Weighted
average
exercise
price

19.15
23.25
27.61

Number
exercisable

2,615,737
4,611,027
616,650

Weighted
average
exercise
price

19.14
23.30
26.26

Number
outstanding

2,696,237
6,020,777
3,821,650

The weighted average estimated fair value at the date of the grant for common share options granted for the year ended
August 31, 2015 was $2.85 (2014 – $2.61) per option. The fair value of each option granted was estimated on the date of the
grant using the Black-Scholes option pricing model with the following weighted-average assumptions:

Dividend yield
Risk-free interest rate
Expected life of options
Expected volatility factor of the future expected market price of Class B Non-Voting Shares

2015

2014

3.96%
1.41%
6 years
19.1%

4.18%
1.61%
5 years
19.6%

Expected volatility has been estimated based on the historical share price volatility of the Company’s Class B Non-Voting
Shares.

84

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Deferred share unit plan

The Company has a DSU plan for its Board of Directors whereby directors can elect to receive their annual cash compensation,
or a portion thereof, in DSUs. In addition, the Company may adjust and/or supplement directors’ compensation with periodic
grants of DSUs. A DSU is a right that tracks the value of one Class B Non-Voting Share. Holders will be entitled to a cash
payout when they cease to be a director. The cash payout will be based on market value of a Class B Non-Voting Share at the
time of payout. When cash dividends are paid on Class B Non-Voting Shares, holders are credited with DSUs equal to the
dividend. DSUs do not have voting rights as there are no shares underlying the plan.

During 2015, $2 was recognized as compensation expense (2014 – $3). The carrying value and intrinsic value of DSUs at
August 31, 2015 was $15 and $13, respectively (August 31, 2014 – $13 and $11, respectively).

Employee share purchase plan

The Company’s ESPP provides employees with an incentive to increase the profitability of the Company and a means to
participate in that increased profitability. Generally, all non-unionized full time or part time employees of the Company are
eligible to enroll in the ESPP. Under the ESPP, eligible employees may contribute to a maximum of 5% of their monthly base
compensation. The Company contributes an amount equal to 25% of the employee’s contributions.

During 2015, $6 was recorded as compensation expense (2014 – $5).

Share appreciation rights

A subsidiary of the Company grants SARs to eligible employees of ViaWest. A SAR entitles the holder to the appreciation in
value of one share of ViaWest over the exercise price over a period of time. SARs granted to ViaWest employees post-acquisition
vest 25% per year over four years, have a 10 year contractual term and are cash settled. During 2015, $4 was recognized as
compensation expense. The carrying value of SARs liabilities, including the SARs granted as partial consideration for the
acquisition of ViaWest (see note 3), at August 31, 2015 was $13. At August 31, 2015, no SARs had vested.

18. EARNINGS PER SHARE

Earnings per share calculations are as follows:

Numerator for basic and diluted earnings per share ($)
Net income
Deduct: net income attributable to non-controlling interests in subsidiaries
Deduct: dividends on Series A Preferred Shares

Net income attributable to common shareholders

Denominator (millions of shares)
Weighted average number of Class A Shares and Class B Non-Voting Shares for basic earnings per share
Effect of potentially dilutive securities(1)

Weighted average number of Class A Shares and Class B Non-Voting Shares for diluted earnings per share

Earnings per share ($)
Basic
Diluted

2015

2014

880
(24)
(14)

887
(30)
(14)

842

843

468
3

471

457
2

459

1.80 1.84
1.79 1.84

(1)

The earnings per share calculation does not take into consideration the potential dilutive effect of certain stock options
since their impact is anti-dilutive. For the year ended August 31, 2015, 2,548,433 options were excluded from the
diluted earnings per share calculation (2014 – 1,729,227).

2015 Annual Report Shaw Communications Inc.

85

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

19. DIVIDENDS

Common share dividends

The holders of Class A Shares and Class B Non-Voting Shares are entitled to receive such dividends as the Board of Directors
determines to declare on a share-for-share basis, as and when any such dividends are declared or paid. The holders of Class B
Non-Voting Shares are entitled to receive during each dividend period, in priority to the payment of dividends on the Class A
Shares, an additional dividend at a rate of $0.0025 per share per annum. This additional dividend is subject to proportionate
adjustment in the event of future consolidations or subdivisions of shares and in the event of any issue of shares by way of stock
dividend. After payment or setting aside for payment of the additional non-cumulative dividends on the Class B Non-Voting
Shares, holders of Class A Shares and Class B Non-Voting Shares participate equally, share for share, as to all subsequent
dividends declared.

Preferred share dividends

Holders of the Series A Preferred Shares are entitled to receive, as and when declared by the Company’s Board of Directors, a
cumulative quarterly fixed dividend yielding 4.50% annually for the initial period ending June 30, 2016. Thereafter, the
dividend rate will be reset every five years at a rate equal to the then current 5-year Government of Canada bond yield plus
2.00%. Holders of Series A Preferred Shares will have the right, at their option, to convert their shares into Cumulative
Redeemable Floating Rate Preferred Shares, Series B (the “Series B Preferred Shares”), subject to certain conditions, on
June 30, 2016 and on June 30 every five years thereafter. The Series B Preferred Shares also represent a series of Class 2
preferred shares and holders will be entitled to receive cumulative quarterly dividends, as and when declared by the Company’s
Board of Directors, at a rate set quarterly equal to the then current three-month Government of Canada Treasury Bill yield plus
2.00%.

Dividend reinvestment plan

The Company has a Dividend Reinvestment Plan (“DRIP”) that allows holders of Class A Shares and Class B Non-Voting Shares
who are residents of Canada to automatically reinvest monthly cash dividends to acquire additional Class B Non-Voting Shares.
Class B Non-Voting Shares distributed under the Company’s DRIP are new shares issued from treasury at a 2% discount from
the 5 day weighted average market price immediately preceding the applicable dividend payment date.

Dividends declared

The dividends per share recognized as distributions to common shareholders for dividends declared during the year ended
August 31, 2015 and 2014 are as follows:

Class A Voting Share

Class B Non-Voting Share

Class A Voting Share

Class B Non-Voting Share

2015

2014

1.1613

1.1638

1.0775

1.0800

The dividends per share recognized as distributions to holders of Series A Preferred Shares was $1.125 during each of the years
ended August 31, 2015 and 2014.

On June 25, 2015, the Company declared dividends of $0.28125 per Series A Preferred Share which were paid on
September 30, 2015. The total amount paid was $3 of which $1 was not recognized as at August 31, 2015.

On October 22, 2015, the Company declared dividends of $0.098542 per Class A Voting Share and $0.09875 per Class B
Non-Voting Share payable on each of December 30, 2015, January 28, 2016 and February 26, 2016 to shareholders of record
at the close of business on December 15, 2015, January 15, 2016 and February 12, 2016, respectively.

On October 22, 2015, the Company declared dividends of $0.28125 per Series A Preferred Share payable on December 31,
2015 to holders of record at the close of business on December 15, 2015.

86

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

20. OTHER COMPREHENSIVE INCOME (LOSS) AND ACCUMULATED

OTHER COMPREHENSIVE LOSS

Components of other comprehensive income and the related income tax effects for 2015 are as follows:

Items that may subsequently be reclassified to income
Change in unrealized fair value of derivatives designated as cash flow hedges
Adjustment for hedged items recognized in the period
Unrealized loss on available-for-sale investment
Exchange differences on translation of a foreign operation
Exchange differences on translation of US debt hedging a foreign operation

Items that will not be subsequently reclassified to income
Remeasurements on employee benefit plans

Amount
$

Income taxes
$

Net
$

8
(8)
(3)
184
(74)

107

7

114

(2)
2
–
–
–

–

–

–

6
(6)
(3)
184
(74)

107

7

114

Components of other comprehensive loss and the related income tax effects for 2014 are as follows:

Items that may subsequently be reclassified to income
Change in unrealized fair value of derivatives designated as cash flow hedges
Adjustment for hedged items recognized in the period
Unrealized loss on available-for-sale investment

Items that will not be subsequently reclassified to income
Remeasurements on employee benefit plans

Accumulated other comprehensive loss is comprised of the following:

Items that may subsequently be reclassified to income
Unrealized loss on available-for-sale investment
Foreign currency translation adjustments

Items that will not be subsequently reclassified to income
Remeasurements on employee benefit plans

Amount
$

Income taxes
$

Net
$

3
(6)
(2)

(5)

(58)

(63)

–
1
–

1

16

17

3
(5)
(2)

(4)

(42)

(46)

2015
$

2014
$

(5)
110

(124)

(19)

(2)
–

(131)

(133)

2015 Annual Report Shaw Communications Inc.

87

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

21. OPERATING, GENERAL AND ADMINISTRATIVE EXPENSES

AND RESTRUCTURING COSTS

Employee salaries and benefits
Purchases of goods and services

22. OTHER LOSSES

2015
$

987
2,174

3,161

2014
$

945
2,092

3,037

Other losses generally includes realized and unrealized foreign exchange gains and losses on US dollar denominated current
assets and liabilities, gains and losses on disposal of property, plant and equipment and minor investments, and the Company’s
share of the operations of Burrard Landing Lot 2 Holdings Partnership. In the current year, the category also includes a write-
down of $6 in respect of the property classified as held for sale, distributions of $27 from a venture capital fund investment, a
write-down of $27 in respect of a private portfolio investment and additional proceeds of $15 related to the fiscal 2012 Shaw
Court insurance claim while the comparative year includes a refund of $5 from the Canwest CCAA plan implementation fund
and proceeds of $6 in respect of the aforementioned insurance claim. In addition, the current and prior year both include asset
write-downs of $55 and $6, respectively. The write-down of assets in the current year related to assets in respect to
development of a certain IPTV platform which the Company has now abandoned.

23. INCOME TAXES

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities
for financial reporting purposes and the amounts used for income tax purposes. The Company’s net deferred tax liability
consists of the following:

Deferred tax assets
Deferred tax liabilities

Net deferred tax liability

2015
$

2014
$

14
(1,135)

26
(1,105)

(1,121)

(1,079)

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Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Significant changes recognized to deferred income tax assets (liabilities) are as follows:

Broadcast
rights,
licenses,
customer
relationships,
trademark
and brands
$

Property, plant
and equipment
and software
assets
$

Partnership
income
$

Non-capital
loss carry-
forwards
$

Accrued
charges
$

Foreign
exchange on
long-term debt
and fair value
of derivative
instruments
$

Balance at September 1, 2013
Recognized in statement of income
Recognized in other comprehensive income

Balance at August 31, 2014
Recognized in statement of income
Recognized on ViaWest business

acquisition

Recognized in other comprehensive

income:

Foreign currency translation

adjustments

Actuarial gains/losses

(140)
(37)
–

(177)
(25)

(813)
(5)
–

(818)
(21)

(267)
107
–

(160)
107

(9)

(142)

–
–

(29)
–

–

–
–

Balance at August 31, 2015

(211)

(1,010)

(53)

6
–
–

6
34

46

12
–

98

73
(19)
16

70
(33)

29

1
(12)

55

(1)
–
1

–
–

–

–
–

–

Total
$

(1,142)
46
17

(1,079)
62

(76)

(16)
(12)

(1,121)

The Company has capital loss carryforwards of approximately $61 for which no deferred income tax asset has been recognized
in the accounts. These capital losses can be carried forward indefinitely.

The Company has taxable temporary differences associated with its investment in its subsidiaries. No deferred tax liabilities
have been provided with respect to such temporary differences as the Company is able to control the timing of the reversal and
such reversal is not probable in the foreseeable future.

The income tax expense differs from the amount computed by applying the statutory rates to income before income taxes for
the following reasons:

Current statutory income tax rate

Income tax expense at current statutory rates
Net increase (decrease) in taxes resulting from:

Non-taxable portion of capital gains
Effect of tax rate changes
Recognition of previously unrecognized tax losses
Other

Income tax expense

2015
$

2014
$

25.7% 26.0%

302

311

(24)
34
–
(18)

(8)
–
(1)
6

294

308

Due to foreign operations, the statutory income tax rate for the Company decreased from 26.0% in 2014 to 25.7% in 2015.

2015 Annual Report Shaw Communications Inc.

89

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

The components of income tax expense are as follows:

Current income tax expense
Current income tax recovery from recognition of previously unrecognized tax losses

Deferred tax recovery related to temporary differences
Deferred tax expense from tax rate changes

Income tax expense

24. BUSINESS SEGMENT INFORMATION

2015
$

2014
$

356
–

356
(96)
34

355
(1)

354
(46)
–

294

308

The Company’s operating segments are Consumer, Business Network Services, Business Infrastructure Services and Media. The
accounting policies of the segments are the same as those described in the summary of significant accounting policies.
Management evaluates divisional performance based on revenue and operating income before charges such as restructuring
costs and amortization. As a result of the restructuring undertaken late in 2014, the Company reorganized its residential and
enterprise services, previously included in the Cable and Satellite segments, into Consumer and Business Network Services
segments,
respectively with no change to the Media operating segment. The Consumer division provides Cable
telecommunications services including Video, Internet, WiFi and Digital Phone, and Satellite Video, to Canadian consumers.
The Business Network Services segment provides data networking, video, voice and Internet services through a national fibre-
optic backbone network and also provides satellite Video services, and fleet tracking services to North American businesses and
public sector entities. Comparative results have been restated to reflect the new business segments. The Business Infrastructure
Services segment was created with the acquisition of ViaWest on September 2, 2014, and provides data centre colocation,
cloud and managed services to North American businesses. All of the Company’s operations are substantially located in Canada
with the exception of ViaWest which is located in the United States.

2015
$

2014
$

Revenue
Consumer
Business Network Services
Business Infrastructure Services
Media

Intersegment eliminations

Operating income before restructuring costs and amortization
Consumer
Business Network Services
Business Infrastructure Services
Media

Restructuring costs(1)
Amortization(1)
Operating income
Interest(1)
Operating
Other/non-operating

Current taxes(1)
Operating
Other/non-operating

90

Shaw Communications Inc. 2015 Annual Report

520
246

3,752 3,768
484
–
1,080 1,096
5,598 5,348
(107)
5,488 5,241

(110)

256
95
342

1,686 1,669
240
–
353
2,379 2,262
(58)
(765)
1,432 1,439

(52)
(895)

281
2
283

375
(19)
356

264
2
266

359
(5)
354

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Capital expenditures

Capital expenditures accrual basis
Consumer and Business Network Services(2)
Business Infrastructure Services
Media

Equipment costs (net of revenue)
Consumer and Business Network Services

Capital expenditures and equipment costs (net)
Consumer and Business Network Services(2)
Business Infrastructure Services
Media

Reconciliation to Consolidated Statements of Cash Flows
Additions to property, plant and equipment
Additions to equipment costs (net)
Additions to other intangibles

Total of capital expenditures and equipment costs (net) per Consolidated Statements of Cash Flows
Increase (decrease) in working capital and other liabilities related to capital expenditures
Decrease in customer equipment financing receivables
Less: Proceeds on disposal of property, plant and equipment
Less: Satellite equipment profit(2)

Total capital expenditures and equipment costs (net) reported by segments

2015
$

2014
$

870 1,006
152
–
16
18

1,038 1,024

84

71

954 1,077
152
–
16
18

1,122 1,095

939
72
79

976
56
84

1,090 1,116
(7)
15
(26)
(3)

49
12
(26)
(3)

1,122 1,095

(1)

(2)

The Company does not report restructuring costs, amortization, interest or cash taxes on a segmental basis.

The profit from the sale of satellite equipment is subtracted from the calculation of segmented capital expenditures and
equipment costs (net) as the Company views the profit on sale as a recovery of expenditures on customer premise
equipment

25. COMMITMENTS AND CONTINGENCIES

Commitments

(i)

The Company owns and leases Ku-band and C-band transponders on the Anik F1R, Anik F2 and Anik G1 satellites. As
part of the Ku-band transponder agreements with Telesat Canada, the Company is committed to paying annual
transponder maintenance and license fees for each transponder from the time the satellite becomes operational for a
period of 15 years.

(ii)

The Company has various long-term operating commitments as follows:

2016
2017 – 2020
Thereafter

$

635
948
388

1,971

2015 Annual Report Shaw Communications Inc.

91

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Comprised of:

Program related agreements
Lease of transmission facilities, circuits and premises
Lease and maintenance of transponders
Exclusive rights to use intellectual property
Other (primarily maintenance and support contracts)

$

551
643
659
61
57

1,971

Included in operating, general and administrative expenses are transponder maintenance expenses of $80 (2014 – $80)
and rental expenses of $134 (2014 – $107).

(iii)

(iv)

At August 31, 2015, the Company had capital expenditure commitments in the normal course of business of $23 in
respect of fiscal 2016.

As part of the CRTC decisions approving the acquisition of the broadcasting businesses in 2012 and 2011, the Company
is required to contribute approximately $182 in new benefits to the Canadian broadcasting system over seven years. The
obligations have been recorded in the income statement at fair value, being the sum of the discounted future net cash
flows using appropriate discount rates. At August 31, 2015, the remaining expenditure commitments in respect of these
obligations is $57 which will be funded over future years through fiscal 2019.

(v)

In late fiscal 2014, the Company partnered with Rogers to form shomi, a new subscription video-on-demand service
which launched in beta in early November 2014. The Company’s remaining capital commitment is $58 of which, $9 was
funded subsequent to year end.

Contingencies

The Company and its subsidiaries are involved in litigation matters arising in the ordinary course and conduct of its business.
Although resolution of such matters cannot be predicted with certainty, management does not consider the Company’s exposure
to litigation to be material to these consolidated financial statements.

Guarantees

In the normal course of business the Company enters into indemnification agreements and has issued irrevocable standby
letters of credit and commercial surety bonds with and to third parties.

Indemnities

Many agreements related to acquisitions and dispositions of business assets include indemnification provisions where the
Company may be required to make payment to a vendor or purchaser for breach of contractual terms of the agreement with
respect to matters such as litigation, income taxes payable or refundable or other ongoing disputes. The indemnification period
usually covers a period of two to four years. Also, in the normal course of business, the Company has provided indemnifications
in various commercial agreements, customary for the telecommunications industry, which may require payment by the Company
for breach of contractual terms of the agreement. Counterparties to these agreements provide the Company with comparable
indemnifications. The indemnification period generally covers, at maximum, the period of the applicable agreement plus the
applicable limitations period under law.

The maximum potential amount of future payments that the Company would be required to make under these indemnification
agreements is not reasonably quantifiable as certain indemnifications are not subject to limitation. However, the Company
enters into indemnification agreements only when an assessment of the business circumstances would indicate that the risk of
loss is remote. At August 31, 2015, management believes it is remote that the indemnification provisions would require any
material cash payment.

The Company indemnifies its directors and officers against any and all claims or losses reasonably incurred in the performance
of their service to the Company to the extent permitted by law.

92

Shaw Communications Inc. 2015 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Irrevocable standby letters of credit and commercial surety bonds

The Company and certain of its subsidiaries have granted irrevocable standby letters of credit and commercial surety bonds,
issued by high rated financial institutions, to third parties to indemnify them in the event the Company does not perform its
contractual obligations. As of August 31, 2015, the guarantee instruments amounted to $4. The Company has not recorded any
additional liability with respect to these guarantees, as the Company does not expect to make any payments in excess of what is
recorded on the Company’s consolidated financial statements. The guarantee instruments mature at various dates during fiscal
2016.

26. EMPLOYEE BENEFIT PLANS

Defined contribution pension plans

The Company has defined contribution pension plans for its non-union employees and certain union employees and, for the
majority of these employees, contributes 5% of eligible earnings to the maximum amount deductible under the Income Tax Act.
For union employees, the Company contributes amounts up to 9.8% of earnings to the individuals’ registered retirement savings
plans. Total pension costs in respect of these plans were $38 (2014 – $37) of which $26 (2014 – $24) was expensed and the
remainder capitalized.

Defined benefit pension plans

The Company has two non-registered retirement plans for designated executives and senior executives and several registered
pension plans for certain employees in the media business. The following is a summary of the accrued benefit liabilities
recognized in the statement of financial position.

Unregistered plans

Accrued benefit obligation
Fair value of plan assets

Registered plans

Accrued benefit obligation
Fair value of plan assets

Accrued benefit liabilities and deficit

2015
$

2014
$

509
391

118

173
172

1

493
330

163

171
160

11

119

174

The plans expose the Company to a number of risks, of which the most significant are as follows:

(i)

(ii)

Volatility in market conditions: The accrued benefit obligations are calculated using discount rates with reference to bond
yields closely matching the term of the estimated cash flows while many of the assets are invested in other types of
assets. If plan assets underperform these yields, this will result in a deficit. Changing market conditions in conjunction
with discount rate volatility will result in volatility of the accrued benefit liabilities. To minimize some of the investment
risk, the Company has established long-term funding targets where the time horizon and risk tolerance are specified.

Selection of accounting assumptions: The calculation of the accrued benefit obligations involves projecting future cash
flows of the plans over a long time frame. This means that assumptions used can have a material impact on the
statements of financial position and comprehensive income because in practice, future experience of the plans may not
be in line with the selected assumptions.

2015 Annual Report Shaw Communications Inc.

93

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Non-registered pension plans

The Company provides a supplemental executive retirement plan (“SERP”) for certain of its senior executives. Benefits under
this plan are based on the employees’ length of service and their highest three-year average rate of eligible pensionable earnings
during their years of service. In 2012, the Company closed the plan to new participants and amended the plan to freeze base
salary levels at August 31, 2012 for purposes of determining eligible pensionable earnings. The plan was also amended to
provide funding of up to 90% of the accrued benefit obligation over a period of six years. Employees are not required to
contribute to this plan. Subsequent to year end, the Company made contributions of $25 to a Retirement Compensation
Arrangement Trust (“RCA”).

The Company provides an executive retirement plan (“ERP”) for certain executives not covered by the SERP. Benefits under
this plan are comprised of defined contribution and defined benefit components and are based on the employees’ length of
service as well as final average earnings during their years of service. Employees are not required to contribute to this
plan. Annually the employer is to fund 90% of the accrued benefit obligation. Subsequent to year end, the Company made
contributions of $2 to an RCA.

The table below shows the change in benefit obligation and funding status and the fair value of plan assets.

Accrued benefit obligation, beginning of year
Current service cost
Interest cost
Payment of benefits
Gain on settlement
Remeasurements:

Effect of changes in demographic assumptions
Effect of changes in financial assumptions
Effect of experience adjustments

Accrued benefit obligation, end of year

Fair value of plan assets, beginning of year
Employer contributions
Interest income
Payment of benefits
Return on plan assets, excluding interest income

Fair value of plan assets, end of year

Accrued benefit liability and plan deficit, end of year

SERP
$

ERP
$

487
7
20
(13)
–

(11)
1
11

502

328
55
14
(13)
3

387

115

6
2
–
–
(1)

–
–
–

7

2
2
–
–
–

4

3

SERP
$

ERP
$

2015
Total
$

493
9
20
(13)
(1)

(11)
1
11

404
9
19
(10)
–

1
51
13

509

487

330
57
14
(13)
3

302
13
15
(10)
8

391

328

118

159

2
3
–
–
–

–
1
–

6

–
2
–
–
–

2

4

2014
Total
$

406
12
19
(10)
–

1
52
13

493

302
15
15
(10)
8

330

163

The weighted average duration of the defined benefit obligation of the SERP and ERP at August 31, 2015 is 15.3 years and
22.5 years, respectively.

94

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Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

The underlying plan assets of the SERP and ERP at August 31, 2015 are invested in the following:

Cash and cash equivalents
Fixed income securities
Equity securities – Canadian
Equity securities – Foreign

SERP
$

ERP
$

215
93
21
58

387

2
1
–
1

4

All fixed income and equity securities have a quoted price in active market.

The tables below show the significant weighted-average assumptions used to measure the pension obligation and cost for the
plans.

Accrued benefit obligation

Discount rate
Rate of compensation increase

Benefit cost for the year

Discount rate
Rate of compensation increase

2015
SERP
%

2015
ERP
%

2014
SERP
%

2014
ERP
%

4.10
4.10 4.00 4.00
5.00(1) 3.00 5.00(1) 3.00

2015
SERP
%

2015
ERP
%

2014
SERP
%

2014
ERP
%

4.00
4.00 4.75 4.75
5.00(1) 3.00 5.00(1) 3.00

(1)

Applies only to incentive compensation component of eligible pensionable earnings.

The calculation of the accrued benefit obligation is sensitive to the assumptions above. A one percentage point decrease in the
discount rate would have increased the accrued benefit obligation at August 31, 2015 by $84. A one percentage point increase
in the rate of compensation increase would have increased the accrued benefit obligation by $13.

When calculating the sensitivity of the defined benefit obligation to significant actuarial assumptions, the present value of the
defined benefit obligation has been calculated using the projected benefit method which is the same method that is applied in
calculating the defined benefit liability recognized in the statement of financial position. The sensitivity analysis presented
above may not be representative of the actual change in the accrued benefit obligation as it is unlikely that the change in
assumptions would occur in isolation of one another as some assumptions may be correlated.

The net pension benefit plan expense, which is included in employee salaries and benefits expense, is comprised of the
following components:

Current service cost
Interest cost
Interest income

Pension expense

SERP
$

ERP
$

7
20
(14)

13

2
–
–

2

2015
Total
$

9
20
(14)

SERP
$

ERP
$

9
19
(15)

3
–
–

3

2014
Total
$

12
19
(15)

16

15

13

2015 Annual Report Shaw Communications Inc.

95

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Registered pension plans

The Company has a number of funded defined benefit pension plans which provide pension benefits to certain unionized and
non-unionized employees in the media business. Benefits under these plans are based on the employees’ length of service and
final average salary. These plans are regulated by the Office of the Superintendent of Financial Institutions, Canada in
accordance with the provisions of the Pension Benefits Standards Act and Regulations. The regulations set out minimum
standards for funding the plans.

The table below shows the change in the benefit obligations, change in fair value of plan assets and the funded status of these
defined benefit plans.

Accrued benefit obligation, beginning of year
Current service cost
Interest cost
Employee contributions
Payment of benefits
Remeasurements:

Effect of changes in demographic assumptions
Effect of changes in financial assumptions
Effect of experience adjustments

Accrued benefit obligation, end of year

Fair value of plan assets, beginning of year
Employer contributions
Employee contributions
Interest income
Payment of benefits
Administrative expenses paid from plan assets
Return on plan assets, excluding interest income

Fair value of plan assets, end of year

Accrued benefit liability and plan deficit, end of year

The weighted average duration of the defined benefit obligation at August 31, 2015 is 16.3 years.

The plan assets at August 31, 2015 are comprised of investments in pooled funds as follows:

Equity – Canadian
Equity – Foreign
Fixed income – Canadian

The underlying securities in the pooled funds have quoted prices in an active market.

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Shaw Communications Inc. 2015 Annual Report

2015
$

2014
$

171
6
7
1
(8)

152
5
7
1
(10)

–
(1)
(3)

1
15
–

173

171

160
10
1
7
(8)
(1)
3

133
12
1
7
(10)
(1)
18

172

160

1

11

$

46
27
99

172

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

The tables below show the significant weighted-average assumptions used to measure the pension obligation and cost for these
plans.

Accrued benefit obligation

Discount rate
Rate of compensation increase

Benefit cost for the year

Discount rate
Rate of compensation increase

2015
%

2014
%

4.10 4.09
3.00 3.00

2015
%

2014
%

4.09 4.84
3.00 3.50

The calculation of the accrued benefit obligation is sensitive to the assumptions above. A one percentage point decrease in the
discount rate would have increased the accrued benefit obligation at August 31, 2015 by $31. A one percentage point increase
in the rate of compensation increase would have increased the accrued benefit obligation by $6.

When calculating the sensitivity of the defined benefit obligation to significant actuarial assumptions, the present value of the
defined benefit obligation has been calculated using the projected benefit method which is the same method that is applied in
calculating the defined benefit liability recognized in the statement of financial position. The sensitivity analysis presented
above may not be representative of the actual change in the accrued benefit obligation as it is unlikely that the change in
assumptions would occur in isolation of one another as some assumptions may be correlated.

The net pension benefit plan expense, which is included in employee salaries and benefits expense, is comprised of the
following components:

Current service cost
Interest cost
Interest income
Administrative expenses

Pension expense

2015
$

2014
$

6
7
(7)
1

7

5
7
(7)
1

6

2015 Annual Report Shaw Communications Inc.

97

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Other benefit plans

The Company has post-employment benefits plans that provide post-retirement health and life insurance coverage to certain
executive level retirees and retirees in the media business and are funded on a pay-as-you-go basis. The table below shows the
change in the accrued post-retirement obligation which is recognized in the statement of financial position.

Accrued benefit obligation and plan deficit, beginning of year
Current service cost
Interest cost
Payment of benefits
Remeasurements:

Effect of changes in demographic assumptions
Effect of changes in financial assumptions
Effect of experience adjustments

Accrued benefit obligation and plan deficit, end of year

2015
$

2014
$

18
2
1
(1)

2
(1)
1

15
1
1
(1)

–
2
–

22

18

The weighted average duration of the benefit obligation at August 31, 2015 is 17.6 years.

The post-retirement benefit plan expense, which is included in employee salaries and benefits expense, is $3 (2014 – $2) and
is comprised of current service and interest cost.

The discount rates used to measure the post-retirement benefit cost for the year and the accrued benefit obligation as at
August 31, 2015 were 4.00% and 4.20%, respectively (2014 – 4.75% and 4.00%, respectively). A one percentage point
decrease in the discount rate would have increased the accrued benefit obligation at August 31, 2015 by $4.

Employer contributions

The Company’s estimated contributions to the defined benefit plans in fiscal 2016 are $37.

27. RELATED PARTY TRANSACTIONS

Controlling shareholder

The majority of the Class A Shares are indirectly held by the Shaw Family Living Trust (“SFLT”). The sole trustee of SFLT is a
private company owned and controlled by JR Shaw and has a Board of Directors which includes JR Shaw and members of his
family (the “Shaw Family Group”). The Shaw Family Group includes Directors and Senior Executive and Corporate Officers of
the Company.

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Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Significant investments in subsidiaries

The following are the significant subsidiaries of the Company, all of which are incorporated or formed in Canada with the
exception of ViaWest, Inc. which is incorporated in the United States.

Shaw Cablesystems Limited
Shaw Cablesystems G.P.
Shaw Envision Inc.
Shaw Telecom Inc.
Shaw Telecom G.P.
Shaw Satellite Services Inc.
Star Choice Television Network Incorporated
Shaw Satellite G.P.
Shaw Media Inc.
Shaw Television Limited Partnership
ViaWest, Inc.

Key management personnel and Board of Directors

Ownership Interest

August 31,
2015

August 31,
2014

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
–

Key management personnel consist of the most senior executive team and along with the Board of Directors have the authority
and responsibility for planning, directing and controlling the activities of the Company.

Compensation

The compensation expense of key management personnel and Board of Directors is as follows:

Short-term employee benefits
Post-employment pension benefits
Retirement benefits
Share-based compensation

Transactions

2015
$

2014
$

38
15
17
1

71

42
17
–
3

62

The Company paid $2 (2014 – $2) for collection, installation and maintenance services to a company controlled by a Director
of the Company.

During the year, the Company paid $6 (2014 – $7) for remote control units to a supplier where Directors of the Company hold
positions on the supplier’s board of directors.

During the year, network fees of $12 (2014 – $12) were paid to a programmer where a Director of the Company holds a
position on the programmer’s board of directors.

At August 31, 2015, the Company had $3 owing in respect of these transactions (2014 – $3).

2015 Annual Report Shaw Communications Inc.

99

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Other related parties

The Company has entered into certain transactions and agreements in the normal course of business with certain of its related
parties. These transactions are measured at the exchange amount, which is the amount of consideration established and agreed
to by the related parties.

Corus

The Company and Corus are subject to common voting control. During the year, network fees of $113 (2014 – $120),
advertising fees of $1 (2014 – $1) and programming fees of $1 (2014 – $1) were paid to various Corus subsidiaries and
entities subject to significant influence. In addition, the Company provided administrative, advertising and other services for $1
(2014 – $1), uplink of television signals for $6 (2014 – $5), Internet services and lease of circuits for $1 (2014 – $1) and
programming content of $2 (2014 – $1). At August 31, 2015, the Company had a net of $18 owing in respect of these
transactions (2014 – $20) and commitments in respect of network program agreements of $7 which are included in the
amounts disclosed in note 25.

The sale of the Company’s two French-language channels, Historia and Series+, to Corus closed in 2014 (see note 3). In
conjunction with the closing, the Company settled the non-interest bearing promissory note of $48 that was owing to Corus in
respect of ABC Spark and Food Canada Network transactions that had closed in 2013.

The Company provided Corus with television advertising spots in return for radio and television advertising. No monetary
consideration was exchanged for these transactions and no amounts were recorded in the accounts.

Burrard Landing Lot 2 Holdings Partnership

During the year, the Company paid $12 (2014 – $10) to the Partnership for lease of office space in Shaw Tower. Shaw Tower,
located in Vancouver, BC, is the Company’s headquarters for its lower mainland operations. At August 31, 2015, the Company
had a remaining commitment of $93 in respect of the office space lease which is included in the amounts disclosed in note
25.

Joint arrangement

During the year, the Company providing programming content and advertising services of $18 and paid $6 in subscriber fees.
At August 31, 2015, the Company had a net receivable of $3 in respect of these transactions.

28. FINANCIAL INSTRUMENTS AND RISK MANAGEMENT

Fair values

The fair value of financial instruments has been determined as follows:

(i)

Current assets and current liabilities

The fair value of financial instruments included in current assets and current liabilities approximates their carrying value
due to their short-term nature.

(ii)

Investments and other assets and Other long-term assets

The fair value of publicly traded investments is determined by quoted market prices. Investments in private entities
which do not have quoted market prices in an active market and whose fair value cannot be readily measured are carried
at cost. No published market exists for such investments. These equity investments have been made as they are
considered to have the potential to provide future benefit to the Company and accordingly, the Company has no current
intention to dispose of these investments in the near term. The fair value of long-term receivables approximates their
carrying value as they are recorded at the net present values of their future cash flows, using an appropriate discount
rate.

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Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

(iii)

Long-term debt

The carrying value of long-term debt is at amortized cost based on the initial fair value as determined at the time of
issuance or at the time of a business acquisition. The fair value of publicly traded notes is based upon current trading
values. The fair value of finance lease obligations is determined by discounting future cash flows using a rate for loans
with similar terms, conditions and maturity dates. The carrying value of bank credit facilities approximates fair value as
the debt bears interest at rates that fluctuate with market rates. Other notes and debentures are valued based upon
current trading values for similar instruments.

(vi)

Other long-term liabilities

The fair value of program rights payable, estimated by discounting future cash flows, approximates their carrying value.
The fair value of contingent consideration arising from a business acquisition is determined by calculating the present
value of the probability weighted assessment of the likelihood that revenue targets will be met and the estimated timing
of such payments.

(v)

Derivative financial instruments

The fair value of US currency forward purchase contracts is determined using an estimated credit-adjusted mark-to-
market valuation using observable forward exchange rates at the end of reporting periods and contract forward rates.

The carrying values and estimated fair values of an investment in a publicly traded company, long-term debt and a
contingent liability are as follows:

Assets
Investment in publicly traded company(1)

Liabilities
Long-term debt (including current portion)(2)
Contingent liability(3)

August 31, 2015

August 31, 2014

Carrying
value
$

Estimated
fair value
$

Carrying
value
$

Estimated
fair value
$

4

4

7

7

5,669
2

6,307
2

4,690
–

5,390
–

(1)

(2)

(3)

Level 1 fair value – determined by quoted market prices.

Level 2 fair value – determined by valuation techniques using inputs based on observable market data, either directly or
indirectly, other than quoted prices.

Level 3 fair value – determined by valuation techniques using inputs that are not based on observable market data.

Risk management

The Company is exposed to various market risks including currency risk and interest rate risk, as well as credit risk and liquidity
risk associated with financial assets and liabilities. The Company has designed and implemented various risk management
strategies, discussed further below, to ensure the exposure to these risks is consistent with its risk tolerance and business
objectives.

Market risk

Market risk is the risk that the fair value or cash flows of a financial instrument will fluctuate as a result of changes in market
prices,
including foreign exchange and interest rates, the Company’s share price and market price of publicly traded
investments.

2015 Annual Report Shaw Communications Inc.

101

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

Currency risk

Certain of the Company’s capital expenditures and equipment costs in respect of its Canadian operations are incurred in US
dollars, while its revenue is primarily denominated in Canadian dollars. Decreases in the value of the Canadian dollar relative to
the US dollar could have an adverse effect on the Company’s cash flows. To mitigate some of the uncertainty in respect of
capital expenditures and equipment costs, the Company regularly enters into forward contracts in respect of US dollar
commitments. With respect to 2015, the Company entered into forward contracts to purchase US $100 over a period of 10
months commencing in November 2014 at an average exchange rate of 1.1586 Cdn. At August 31, 2015 the Company had no
forward contracts in respect of US dollar commitments.

The Company’s net investment in its foreign operation is exposed to market risk attributable to fluctuations in foreign currency
exchange rates in respect of changes in the value of the Canadian dollar versus the US dollar. This risk is partially mitigated as
a portion of the purchase price of ViaWest was borrowed in US dollars under the Company’s credit facility. At August 31, 2015,
the investment in ViaWest amounted to US $812. The exchange rate used to convert US dollars into Canadian dollars for the
statement of financial position at August 31, 2015 was $1.3157 Cdn. The impact of a 10% change in the exchange rate would
change other comprehensive income by $63.

Interest rate risk

Due to the capital-intensive nature of its operations, the Company utilizes long-term financing extensively in its capital
structure. The primary components of this structure are a banking facility and various Canadian senior notes with varying
maturities issued in the public markets as more fully described in note 13.

Interest on the Company’s unsecured banking facility and ViaWest’s credit facilities are based on floating rates, while the senior
notes are primarily fixed-rate obligations. The Company utilizes its banking facility to finance day-to-day operations and,
depending on market conditions, periodically converts the bank loans to fixed-rate instruments through public market debt
issues. As at August 31, 2015, 78% of the Company’s consolidated long-term debt was fixed with respect to interest rates.

Sensitivity analysis

The Company held no foreign exchange forward contracts at August 31, 2015. A portion of the Company’s accounts receivable
and accounts payable and accrued liabilities in respect of its Canadian operations is denominated in US dollars; however, due
to their short-term nature, there is no significant market risk arising from fluctuations in foreign exchange rates.

Interest on the Company’s banking and credit facilities are based on floating rates and the variable rate senior notes are based
on CDOR. There is no significant market risk arising from interest rates fluctuating by reasonably possible amounts from their
actual values at August 31, 2015.

A change of one dollar in the market price per share of the Company’s publicly traded investment would change other
comprehensive loss by $1 at August 31, 2015.

At August 31, 2015, a one dollar change in the Company’s Class B Non-Voting Shares would not have had an impact on net
income in respect of the Company’s DSU plan.

Credit risk

Accounts receivable in respect of the Consumer, Business Networks Services and Business Infrastructure Services divisions are
not subject to any significant concentrations of credit risk due to the Company’s large and diverse customer bases. For the
Media division, a significant portion of sales are made to advertising agencies which results in some concentration of credit risk.
At August 31, 2015, approximately 72% (2014 – 61%) of the $186 (2014 – $201) of advertising receivables is due from the
ten largest accounts. The largest amount due from an advertising agency is $20 (2014 – $20) which is approximately 11%
(2014 – 10%) of advertising receivables. As at August 31, 2015, the Company had accounts receivable of $468 (August 31,
2014 – $493), net of the allowance for doubtful accounts of $26 (August 31, 2014 – $32). The Company maintains an
allowance for doubtful accounts for the estimated losses resulting from the inability of its customers to make required
payments. In determining the allowance, the Company considers factors such as the number of days the customer account is
past due, whether or not the customer continues to receive service, the Company’s past collection history and changes in
business circumstances. As at August 31, 2015, $121 (August 31, 2014 – $129) of accounts receivable is considered to be

102

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Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

past due, defined as amounts outstanding past normal credit terms and conditions. Uncollectible accounts receivable are
charged against the allowance account based on the age of the account and payment history. The Company believes that its
allowance for doubtful accounts is sufficient to reflect the related credit risk.

The Company mitigates the credit risk of advertising receivables by performing initial and ongoing credit evaluations of
advertising customers. Credit is extended and credit limits are determined based on credit assessment criteria and credit
quality. In addition, the Company mitigates credit risk of subscriber receivables through advance billing and procedures to
downgrade or suspend services on accounts that have exceeded agreed credit terms and routinely assesses the financial
strength of its business customers through periodic review of payment practices.

Credit risks associated with US currency contracts arise from the inability of counterparties to meet the terms of the contracts.
In the event of non-performance by the counterparties, the Company’s accounting loss would be limited to the net amount that
it would be entitled to receive under the contracts and agreements. In order to minimize the risk of counterparty default under
its swap agreements, the Company assesses the creditworthiness of its swap counterparties.

Liquidity risk

Liquidity risk is the risk that the Company will experience difficulty in meeting obligations associated with financial
liabilities. The Company manages its liquidity risk by monitoring cash flow generated from operations, available borrowing
capacity, and by managing the maturity profiles of its long-term debt.

The Company’s undiscounted contractual maturities as at August 31, 2015 are as follows:

Within one year
1 to 3 years
3 to 5 years
Over 5 years

(1)

Includes accrued interest and dividends of $229.

Accounts
payable and
accrued
liabilities(1)
$

Other
long-term
liabilities
$

Long-term
debt
repayable at
maturity
$

887
–
–
–

887

–
19
2
–

21

609
417
1,705
2,995

5,726

Interest
payments
$

296
526
461
2,042

3,325

2015 Annual Report Shaw Communications Inc.

103

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

29. CONSOLIDATED STATEMENTS OF CASH FLOWS

Additional disclosures with respect to the Consolidated Statements of Cash Flows are as follows:

(i)

Funds flow from operations

Net income
Adjustments to reconcile net income to funds flow from operations:
Amortization
Program rights
Deferred income tax recovery
CRTC benefit obligation funding
Gain on sale of media assets [note 3]
Share-based compensation
Defined benefit pension plans
Accretion of long-term liabilities and provisions
Equity loss of a joint venture
Gain on sale of wireless spectrum licenses [note 3]
Impairment of goodwill [note 10]
Debt retirement costs [note 13]
Write-down of assets [note 22]
Write-down of property held for sale [note 22]
Write-down of investment [note 22]
Distributions from a venture capital fund investment [note 22]
Other

2015
$

2014
$

880

887

899
15
(62)
(31)
–
4
(45)
3
56
(158)
15
–
55
6
27
(27)
–

768
(10)
(46)
(58)
(49)
3
(5)
6
–
–
–
8
6
–
–
–
14

Funds flow from operations

1,637 1,524

(ii)

Interest and income taxes paid and interest and distributions received and classified as operating activities are as follows:

Interest paid
Income taxes paid (net of refunds)
Interest received

(iii) Non-cash transactions

The Consolidated Statements of Cash Flows exclude the following non-cash transactions:

Issuance of Class B Non-Voting Shares:
Dividend reinvestment plan [note 19]

Non-monetary exchange:

Exchange of fibre assets for network capacity leases

Lease transactions

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Shaw Communications Inc. 2015 Annual Report

2015
$

283
488
2

2014
$

283
137
5

2015
$

2014
$

166

146

–
2

5
5

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2015 and 2014
[all amounts in millions of canadian dollars except share and per share amounts]

30. CAPITAL STRUCTURE MANAGEMENT

The Company’s objectives when managing capital are:

(i)

to maintain a capital structure which optimizes the cost of capital, provides flexibility and diversity of funding sources
and timing of debt maturities, and adequate anticipated liquidity for organic growth and strategic acquisitions;

(ii)

to maintain compliance with debt covenants; and

(iii)

to manage a strong and efficient capital base to maintain investor, creditor and market confidence.

The Company defines capital as comprising all components of shareholders’ equity (other than non-controlling interests and
amounts in accumulated other comprehensive income/loss), long-term debt (including the current portion thereof), and bank
indebtedness less cash and cash equivalents.

Cash and cash equivalents
Long-term debt repayable at maturity
Share capital
Contributed surplus
Retained earnings

August 31, 2015
$

August 31, 2014
$

(398)
5,726
3,500
45
1,883

10,756

(637)
4,740
3,182
64
1,589

8,938

The Company manages its capital structure and makes adjustments to it in light of changes in economic conditions and the risk
characteristics of underlying assets. The Company may also from time to time change or adjust its objectives when managing
capital in light of the Company’s business circumstances, strategic opportunities, or the relative importance of competing
objectives as determined by the Company. There is no assurance that the Company will be able to meet or maintain its currently
stated objectives.

On December 5, 2014 Shaw received the approval of the TSX to renew its normal course issuer bid to purchase its Class B
Non-Voting Shares for a further one year period. The Company is authorized to acquire up to 20,000,000 Class B Non-Voting
Shares during the period December 9, 2014 to December 8, 2015.

The Company’s credit facilities are subject to covenants which include maintaining minimum or maximum financial ratios,
including total debt to operating cash flow/adjusted earnings before interest, taxes, depreciation and amortization, and
operating cash flow to fixed charges. At August 31, 2015, the Company is in compliance with these covenants and based on
current business plans and economic conditions, the Company is not aware of any condition or event that would give rise to
non-compliance with the covenants.

The Company’s overall capital structure management strategy remains unchanged from the prior year.

31. SUBSEQUENT EVENT

On November 16, 2015, ViaWest entered into an agreement to acquire 100% of the outstanding shares in INetU, Inc. for US
$162. INetU, Inc. is a solutions provider for public, private and hybrid cloud environments in addition to offering managed
security and compliance services. The transaction is expected to close by December 31, 2015.

2015 Annual Report Shaw Communications Inc.

105

Shaw Communications Inc.
Shareholders’ Information
August 31, 2015

Share Capital and Listings

The Company is authorized to issue a limited number of Class A participating and an unlimited number of Class B Non-Voting
participating shares. The authorized number of Class A Shares is limited, subject to certain exceptions, to the lesser of that
number of such shares (i) currently issued and outstanding; and (ii) that may be outstanding after any conversion of Class A
Shares into Class B Non-Voting Shares. At August 31, 2015, the Company had 22,420,064 Class A Shares and 451,471,562
Class B Non-Voting Shares outstanding. The Class A Shares are listed on the TSX Venture Stock Exchange under the symbol
SJR.A. The Class B Non-Voting Shares are listed on the Toronto Stock Exchange under SJR.B and on the New York Stock
Exchange under the symbol SJR. The Series A Preferred Shares are listed on the Toronto Stock Exchange under the symbol
SJR.PR.A.

Trading Range of Class B Non-Voting Shares on the Toronto Stock Exchange

Quarter

September 1, 2014 to August 31, 2015
First
Second
Third
Fourth

Closing price, August 31, 2015

Share Splits

High Close

Low Close

Total
Volume

30.89
31.67
29.30
27.92

26.92
29.00
26.65
25.84

55,482,111
64,805,109
56,992,470
66,995,470

26.43

There have been four splits of the Company’s shares; July 30, 2007 (2 for 1), February 7, 2000 (2 for 1), May 18, 1994 (2 for
1), and September 23, 1987 (3 for 1). In addition, as a result of the Arrangement referred to in the Management Information
Circular dated July 22, 1999, a Shareholder’s Adjusted Cost Base (ACB) was reduced for tax purposes.

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Shaw Communications Inc.
Corporate Information
August 31, 2015

DIRECTORS

JR Shaw(4)
Executive Chair
Shaw Communications Inc.

Peter J. Bissonnette
Corporate Director

Adrian L. Burns(3)(4)
Corporate Director

George F. Galbraith(1)
Corporate Director

Dr. Richard R. Green(1)
Corporate Director

Dr. Lynda Haverstock(2)
Corporate Director

Gregory John Keating(2)
Chairman and Chief
Executive Officer
Altimax Venture Capital

Michael W. O’Brien(1)(4)
Corporate Director

Paul K. Pew(3)(4)
Co-Founder and Co-CEO
G3 Capital Corp.

Jeffrey C. Royer(1)
Private Investor

Bradley S. Shaw(4)
Chief Executive Officer
Shaw Communications Inc.

Jim Shaw
Vice Chair
Shaw Communications Inc.

JC Sparkman(2)(4)
Corporate Director

Carl E. Vogel(3)
Private Investor; Senior Advisor to
DISH Network

Jim Little
Senior Vice President & Chief
Marketing Officer

Sheila C. Weatherill(3)
Corporate Director

Willard (Bill) H. Yuill(2)
Chairman and Chief
Executive Officer
The Monarch Corporation

(1) Audit Committee
(2) Human Resources and Compensation

Committee

(3) Corporate Governance and
Nominating Committee

(4) Executive Committee

SENIOR OFFICERS

JR Shaw
Executive Chair

Jim Shaw
Vice Chair

Bradley S. Shaw
Chief Executive Officer

Jay Mehr
Executive Vice President
& Chief Operating Officer

Vito Culmone
Executive Vice President &
Chief Financial Officer

Barbara Williams
Executive Vice President,
Broadcasting & President,
Shaw Media

Chris Kucharski
Senior Vice President, Consumer

Ron McKenzie
Senior Vice President, Business

Nancy Phillips
President & Chief Executive
Officer, ViaWest

Peter A. Johnson
Senior Vice President, General
Counsel & Corporate Secretary

Trevor English
Senior Vice President, Corporate
Development and Business
Planning

Morgan Elliott
Senior Vice President, Regulatory
and Government Relations

Arnaud Robert
Senior Vice President, Strategic
Initiatives

Zoran Stakic
Senior Vice President & Chief
Technology Officer

CORPORATE OFFICE
Shaw Communications Inc.
Suite 900, 630 – 3rd Avenue S.W.,
Calgary, Alberta
Canada T2P 4L4
Phone: (403) 750-4500
Website: www.shaw.ca

CORPORATE GOVERNANCE
Information concerning Shaw’s
corporate governance policies are
contained in the Information
Circular and is also available on
Shaw’s website, www.shaw.ca

Information concerning Shaw’s
compliance with the corporate
governance listing standards of the
New York Stock Exchange is
available in the investors section
on Shaw’s website, www.shaw.ca

INTERNET HOME PAGE
Shaw’s Annual Report, Annual
Information Form, Quarterly
Reports, Press Releases and other
relevant investor information are
available electronically on the
Internet at www.shaw.ca

AUDITORS
Ernst & Young LLP

PRIMARY BANKER
The Toronto-Dominion Bank

TRANSFER AGENTS
CST Trust Company, Calgary, AB
Phone: 1-800-387-0825

DEBENTURE TRUSTEE
Computershare Trust
Company of Canada
100 University Avenue,
9th Floor
Toronto, ON M5J 2Y1
service@computershare.com
Phone : 1-800-564-6253

FURTHER INFORMATION
Financial analysts, portfolio
managers, other investors and
interested parties may contact the
Company at (403) 750-4500 or
visit Shaw’s website at
www.shaw.ca for further
information.

To receive additional copies of this
Annual Report, please fax your
request to (403) 750-7469 or
email investor.relations@sjrb.ca

All trademarks used in this annual
report are the property of Shaw or
used under licence.

2015 Annual Report Shaw Communications Inc.

107

2015 Annual Report