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Shaw Communications, Inc.

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FY2020 Annual Report · Shaw Communications, Inc.
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Report to Shareholders

Management’s Discussion and Analysis

Share Capital and Listings

Management’s Responsibility for Financial 
Statements and Report on Internal Control over 
Financial Reporting

Independent Auditors’ Reports

Consolidated Financial Statements

132

Corporate Information

Dear Fellow Shareholders:

Fiscal 2020 marked an unprecedented year for our Company, our country and for people around the world with the emergence
of the COVID-19 pandemic. While it caused significant uncertainty and brought about rapid change in virtually every aspect of
our lives, it also highlighted the resiliency and financial strength of our Company as well as the critical nature of our highly
capable facilities-based infrastructure, which exists today because of our long history of significant investments in our network
for the benefit of Canadians and our economy.

As the pandemic intensified throughout 2020, our priority was the safety of our employees and customers and supporting the
communities in which we serve. We quickly transitioned the majority of our employees to work from home, where they remain
productive, engaged and focused on providing a continuous high-quality connectivity experience for our customers, even as data
traffic and peak usage soared. As a responsible corporate citizen, we took decisive action to provide additional free services,
financial resources as well as devices and connectivity to our communities and those most impacted by the pandemic.

We entered this crisis from a position of strength and the strategic plan that we have been executing over several years was key
to our solid performance over this rapidly evolving and uncertain period. Our purpose is in connecting customers to the world
through a best-in-class seamless connectivity experience and this year was no exception. While managing through a global
pandemic, we also introduced new products and services for our customers by leveraging our converging wireline and wireless
networks which are innovative, affordable and stay ahead of customer expectations. Despite the unique and challenging
environment, our consistent focus on this strategy and continued significant capital investments in excess of $1 billion,
supported year-over-year growth in our business and a nearly 40% increase in free cash flow, exceeding our financial
commitments for the year.

Wireless

Our efforts continue to focus on scaling our Wireless business through driving an overall enhanced customer experience and
delivering Canadians better value. Fiscal 2020 saw the continued investments in vital areas such as spectrum deployment,
foundational investments for the delivery of 5G services, further expansion of our retail presence and the exciting launch of
Shaw Mobile, despite the challenging background.

The COVID-19 pandemic caused the temporary closure of the vast majority of our retail network, impacting Wireless customer
growth, resulting in approximately 160,000 new Wireless customers in fiscal 2020; however, it also showcased our strong
operating leverage as we delayed new customer acquisition investments during this lower growth period. Wireless service
revenue grew an impressive 17.4% to $815 million, a key factor supporting our improved Wireless margin in the year. Our
wireless strategy continues to focus on increasing our market share, particularly in western Canada with the addition of Shaw
Mobile, and improving Wireless profitability.

The launch of Shaw Mobile on July 30, 2020 was a significant milestone that will fuel the next chapter of our wireless growth
story. Shaw Mobile provides Shaw Internet customers with bundling opportunities to take advantage of unprecedented savings,
combined with the ability to customize their mobile data requirements through two rate plans – By The Gig and Unlimited Data.
Shaw Mobile is a powerful example of how facilities-based service providers can compete and innovate to deliver true wireless
affordability. As we expand our retail presence, Shaw Mobile is now available in 24 Shaw retail locations and, combined with
our national retail partner stores, over 140 locations in Alberta and British Columbia. Freedom Mobile continues to be available
in over 700 retail locations.

Wireline

Our Wireline business delivered another year of consistent and stable performance, including margin improvement in the face of
COVID-19 adversity. As customers moved their offices and classrooms home, our extensive Fibre+ network was the true
workhorse maintaining these critical connections, without interruption. In the second half of fiscal 2020, we experienced a
dramatic increase in data traffic by up to 50% and extended peak hours of usage; however, years of network related
investments, including Shaw’s industry leading Mid-Split program, had us well prepared to handle the surge in demand. In fact,
not only did we maintain our high-quality network performance in fiscal 2020, we introduced even faster Internet speeds to our
customers with the launch of Shaw Fibre+ Gig Internet to over 99% of our Wireless customer footprint in western Canada.

Long before we entered this new environment, where we must practice social distancing, we recognized that we needed to
evolve towards becoming a digital-first organization and we continued to advance initiatives that quickly became a strategic
differentiator for Shaw. A key tenet of this strategy was to drive the adoption of customer self-install, which increased
significantly, reaching 79% in the last quarter of fiscal 2020 compared to 45% in the prior year, allowing new and existing
customers to get the latest broadband technology from Shaw without having to schedule an appointment.

Report to Shareholders Shaw Communications Inc.

1

Shaw Business encountered new challenges this year as businesses across the country were faced with a difficult environment
due to the pandemic. Our role as a trusted advisor along with the strength of our network and Smart suite product offering,
including new services to meet the demands for more robust work from home solutions, reinforce our strong position in the
market.

Looking ahead

We have successfully demonstrated the resilient nature of our business, our agility in operating in this environment and our
ability to deliver growth throughout one of the most unique and challenging years in our history. In addition to navigating a new
environment brought forth by the COVID-19 pandemic, we are also sadly forging ahead without our Company founder, JR Shaw,
who passed in March of this year. His stewardship, guidance, and insight have been missed over this difficult period; however,
his unwavering commitment and passion to provide an exceptional customer experience remains forever engrained in our
culture.

As we embrace a new year, we will continue to enhance the customer experience by leveraging our new and innovative Shaw
Mobile wireless service to deepen our relationship with existing customers and welcome new ones. We will deliver better and
faster services through new technology, expanded distribution, and additional digital capabilities. These developments are made
possible through the continued investment in our critical infrastructure to stay ahead of customer expectations, including the
deployment of 600 MHz spectrum and advancing our 5G capabilities in fiscal 2021.

While we still face elevated levels of uncertainty, including COVID-19 related impacts, commodity pricing related challenges,
key regulatory decisions, and an intensifying competitive environment, we are uniquely positioned to drive better value for all
our stakeholders. This includes additional transparency into our environmental, social, and governance (ESG) initiatives in our
forthcoming ESG report and the critical role it plays in shaping our strategy. By more formally addressing the needs of all our
stakeholders, we can thrive in this new environment. Our strong balance sheet enables us to continue making critical
investments and our focus on ‘brighter together’ growth opportunities will drive further efficiencies and contribute to strong and
sustainable free cash flow growth and capital return initiatives.

In closing, I would like to extend my gratitude to our Board of Directors, for their invaluable leadership and insight, as well as
the entire Shaw team of approximately 9,500 employees for their unwavering dedication throughout this truly exceptional year.

[Signed]

Bradley S. Shaw
Executive Chair & Chief Executive Officer

2

Shaw Communications Inc. 2020 Annual Report

Contents

About our Business

Government Regulations & Regulatory Developments

Key Performance Drivers

Critical Accounting Policies & Estimates

Related Party Transactions

New Accounting Standards

Risk Management

Known Events, Trends, Risks & Uncertainties

Summary of Quarterly Results

Results of Operations

Segmented Operations Overview

Financial Position

Consolidated Cash Flow Analysis

Liquidity and Capital Resources

Additional Information

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Management’s Discussion & Analysis Shaw Communications Inc.

3

Forward

Tabular dollar amounts are in millions of Canadian dollars,
except per share amounts or unless otherwise indicated. This
Management’s Discussion and Analysis (MD&A) should be read
in conjunction with the Consolidated Financial Statements.
The terms “we,” “us,” “our,” “Shaw” and “the Company” refer
to Shaw Communications Inc. or, as applicable, Shaw
Communications Inc. and its direct and indirect subsidiaries as
a group. This MD&A is current as at October 30, 2020 and
was approved by Shaw’s Board of Directors.

Caution Concerning Forward Looking
Statements

Statements included in this MD&A that are not historic
constitute “forward-looking information” within the meaning
of applicable securities laws. They can generally be
identified by words such as “anticipate,” “believe,”
“expect,” “plan,” “intend,” “target,” “goal,” and similar
expressions (although not all forward-looking statements
contain such words). All of the forward-looking statements
made in this report are qualified by these cautionary
statements. Forward looking statements in this MD&A
include, but are not limited to, statements relating to:

(cid:129) future capital expenditures;

(cid:129) proposed asset acquisitions and dispositions;

(cid:129) expected cost efficiencies;

(cid:129) financial guidance and expectations for future

performance;

(cid:129) business and technology strategies and measures to

implement strategies;

(cid:129) the Company’s equity investments, joint ventures, and

partnership arrangements;

(cid:129) expected growth in subscribers and the products/services

to which they subscribe;

(cid:129) competitive strengths and pressures;

(cid:129) expected project schedules, regulatory timelines, and

completion/in-service dates for the Company’s capital and
other projects;

(cid:129) expected number of retail outlets;

(cid:129) the expected impact of new accounting standards,

recently adopted or expected to be adopted in the future;

(cid:129) the effectiveness of any changes to the design and

performance of the Company’s internal controls and
procedures;

or regulators on the Company’s business, operations, and/
or financial performance or the markets in which the
Company operates;

(cid:129) the expected impact of any emergency measures

implemented by governments or regulators;

(cid:129) timing of new product and service launches;

(cid:129) Private LTE network offerings, initiatives, and

partnerships as well as the performance and capability of
such Private LTE networks and their ability to meet the
needs of Shaw’s customers, including the future provision
of 5G services;

(cid:129) the deployment of: (i) network infrastructure to improve

capacity and coverage, and (ii) new technologies,
including next generation wireless and wireline
technologies such as 5G and Internet protocol television,
or IPTV, respectively;

(cid:129) the expected growth in the Company’s market share;

(cid:129) the ability of Shaw Mobile to drive customer growth;

(cid:129) the cost of acquiring and retaining subscribers and

deployment of new services;

(cid:129) the sustainability of results/objectives and cost reductions

achieved through the Total Business Transformation
(TBT) initiative and Voluntary Departure Program (VDP);

(cid:129) the impact that the employee exits in connection with

VDP will have on Shaw’s business operations;

(cid:129) the expansion and growth of Shaw’s business and

operations and other goals and plans; and

(cid:129) the expected impact of the ongoing commodity price

challenges and the COVID-19 pandemic.

Forward-looking statements are based on assumptions and
analyses made by the Company in light of its experience and
its perception of historical trends, current conditions and
expected future developments as well as other factors it
believes are appropriate in the circumstances as of the
current date. The Company’s management believes that its
assumptions and analysis in this MD&A are reasonable and
that the expectations reflected in the forward-looking
statements contained herein are also reasonable based on
the information available on the date such statements are
made and the process used to prepare the information.
Considering the ongoing presence of commodity price
challenges and the uncertain and changing circumstances
surrounding the COVID-19 pandemic and the related
response from the Company, governments (federal,
provincial, and municipal), regulatory authorities,
businesses, and customers, there continues to be inherently
more uncertainty associated with the Company’s
assumptions as compared to prior periods. These
assumptions, many of which are confidential, include, but
are not limited to management expectations with respect to:

(cid:129) the expected impact of changes in laws, regulations,

decisions by regulators, or other actions by governments

(cid:129) general economic conditions, which includes the impact
on the economy and financial markets of (i) fluctuations

4

Shaw Communications Inc. 2020 Annual Report

in commodity prices, and (ii) the COVID-19 pandemic
and other health risks;

(cid:129) the impact of (i) fluctuations in commodity prices, and

(ii) the COVID-19 pandemic and other health risks on the
Company’s business, operations, capital resources, and/or
financial results;

(cid:129) future interest rates;

(cid:129) previous performance being indicative of future

performance;

(cid:129) future income tax rates;

(cid:129) future foreign exchange rates;

(cid:129) technology deployment;

(cid:129) future expectations and demands of our customers;

(cid:129) subscriber growth;

(cid:129) incremental costs associated with growth in Wireless

handset sales;

(cid:129) pricing, usage, and churn rates;

(cid:129) availability and cost of programming, content, equipment,

and devices;

(cid:129) the completion of proposed transactions;

(cid:129) the integration of acquisitions;

(cid:129) industry structure, conditions, and stability;

(cid:129) regulation, legislation, or other actions by governments or
regulators (and the impact or projected impact on the
Company’s business);

(cid:129) the implementation of any emergency measures by

governments or regulators (and the impact or projected
impact on the Company’s business, operations, and/or
financial results);

(cid:129) access to key suppliers and third party service providers
and their goods and services required to execute on the
Company’s current and long term strategic initiatives on
commercially reasonable terms;

(cid:129) key suppliers performing their obligations within the

expected timelines;

(cid:129) retention of key employees;

(cid:129) the Company being able to successfully deploy (i) network
infrastructure required to improve capacity and coverage,
and (ii) new technologies, including but not limited to
next generation wireless and wireline technologies such
as 5G and IPTV, respectively;

integrated and agile company with improved efficiencies
and execution to better meet Shaw’s consumers’ needs
and expectations (including the products and services
offered to its customers), and (ii) sustainability of cost
reductions achieved through VDP;

(cid:129) the cost estimates for any outsourcing requirements and

new roles in connection with VDP;

(cid:129) operating expense and capital cost estimates associated
with the implementation of enhanced health and safety
measures for the Company’s offices, retail stores, and
employees to reduce the spread of COVID-19;

(cid:129) the Company can gain access to sufficient retail

distribution channels; and

(cid:129) the Company can access the spectrum resources required

to execute on its current and long-term strategic
initiatives.

You should not place undue reliance on any forward-looking
statements. Many factors, including those not within the
Company’s control, may cause the Company’s actual results
to be materially different from the views expressed or
implied by such forward-looking statements, including, but
not limited to:

(cid:129) changes in general economic, market, and business
conditions including the impact of (i) fluctuations in
commodity prices, and (ii) the COVID-19 pandemic and
other health risks, on the economy and financial markets
which may have a material adverse effect on the
Company’s business, operations, capital resources, and/or
financial results;

(cid:129) increased operating expenses and capital costs associated
with the implementation of enhanced health and safety
measures for the Company’s offices, retail stores, and
employees in response to the COVID-19 pandemic;

(cid:129) changes in interest rates, income taxes, and exchange

rates;

(cid:129) changes in the competitive environment in the markets in
which the Company operates and from the development
of new markets for emerging technologies;

(cid:129) changing industry trends, technological developments,
and other changing conditions in the entertainment,
information, and communications industries;

(cid:129) changes in laws, regulations, and decisions by regulators
or other actions by governments or regulators that affect
the Company or the markets in which it operates;

(cid:129) any emergency measures implemented by governments or

regulators;

(cid:129) technology, privacy, cyber security, and reputational risks;

(cid:129) the TBT initiative yielding the expected results and
benefits, including: (i) resulting in a leaner, more

(cid:129) disruptions to service, including due to network failure or

disputes with key suppliers;

Management’s Discussion & Analysis Shaw Communications Inc.

5

The foregoing is not an exhaustive list of all possible factors.
Should one or more of these risks materialize, or should
assumptions underlying the forward-looking statements
prove incorrect, actual results may vary materially from those
described in this MD&A.

The Company provides certain financial guidance for future
performance as the Company believes that certain investors,
analysts, and others utilize this and other forward-looking
information in order to assess the Company’s expected
operational and financial performance and as an indicator of
its ability to service debt and pay dividends to shareholders.
The Company’s financial guidance may not be appropriate
for this or other purposes.

This MD&A provides certain future-oriented financial
information or financial outlook (as such terms are defined
in applicable securities laws), including the financial
guidance and assumptions disclosed under “Fiscal 2021
Guidance.” Shaw discloses this information because it
believes that certain investors, analysts, and others utilize
this and other forward-looking information to assess Shaw’s
expected operational and financial performance, and as an
indicator of its ability to service debt and pay dividends to
shareholders. The Company cautions that such financial
information may not be appropriate for this or other
purposes.

Any forward-looking statement speaks only as of the date on
which it was originally made and, except as required by law,
the Company expressly disclaims any obligation or
undertaking to disseminate any updates or revisions to any
forward-looking statement to reflect any change in related
assumptions, events, conditions or circumstances. All
forward-looking statements contained in this MD&A are
expressly qualified by this statement.

(cid:129) the Company’s ability to execute its strategic plans and

complete its capital and other projects by the completion
date;

(cid:129) the Company’s ability to grow subscribers and market

share;

(cid:129) the Company’s ability to close key transactions;

(cid:129) the Company’s ability to have and/or obtain the spectrum
resources required to execute on its current and long-term
strategic initiatives;

(cid:129) the Company’s ability to gain sufficient access to retail

distribution channels;

(cid:129) the Company’s ability to access key suppliers and third

party service providers required to execute on its current
and long term strategic initiatives on commercially
reasonable terms;

(cid:129) the ability of key suppliers to perform their obligations

within expected timelines;

(cid:129) the Company’s ability to retain key employees;

(cid:129) the Company’s ability to achieve cost efficiencies;

(cid:129) the Company’s ability to sustain the results/objectives

and cost reductions achieved through the TBT initiative
and VDP;

(cid:129) the Company’s ability to complete the employee exits in
connection with VDP with minimal impact on operations;

(cid:129) the Company’s ability to complete the deployment of (i)
network infrastructure required to improve capacity and
coverage, and (ii) new technologies, including but not
limited to next generation wireless and wireline
technologies such as 5G and IPTV, respectively;

(cid:129) the Company’s ability to recognize and adequately
respond to climate change concerns or public and
governmental expectations on environmental matters;

(cid:129) the Company’s status as a holding company with separate

operating subsidiaries; and

(cid:129) other factors described in this MD&A under the heading

“Known Events, Trends, Risks and Uncertainties.”

6

Shaw Communications Inc. 2020 Annual Report

At Shaw, we focus on delivering sustainable long-term growth and connecting customers to the world through 

a best-in-class seamless connectivity experience by leveraging our world class converged network. This 

includes driving operational efficiencies and executing on our strategic priorities through the delivery of an 

exceptional customer experience and more agile operating model. Combined with significant facilities-based 

investments, our powerful and robust networks serve as the foundation for connectivity and innovation. With 

the onset of the global COVID-19 pandemic in 2020, connectivity rapidly became a critical lifeline for Canadians 

and our economy. During this unprecedented period, our network performance was exceptional, and we remain 

focused on supporting our employees, customers, and communities. While the COVID-19 pandemic does impact 

our business, Shaw continues to be resilient and we believe that we are well positioned to meet the rapidly 

changing and increasing demands of our customers.

Shaw is one of the 
largest providers 
of residential 
communication 
services in Canada.

Our Consumer division 
connects people and 
families in British 
Columbia, Alberta, 
Saskatchewan, 
Manitoba, and northern 
Ontario through our 
Fibre+ network.

Shaw Direct is one of 
two licensed satellite 
Video services available 
across Canada.

Shaw is the fourth largest 
wireless provider in Canada, 
offering both postpaid and
prepaid services.

Shaw Mobile currently
operates in British Columbia
and Alberta. Freedom Mobile
currently operates in Ontario,
British Columbia and Alberta.

Over 19 million Canadians 
reside within our current 
mobile wireless network 
service area.

Our Business division leverages
our network infrastructure
with a product suite targeting
businesses of all sizes.

In the following sections we provide selected financial highlights and additional details with respect to our strategy, our Wireline
and Wireless divisions, our network and our presence in the communities in which we operate and serve.

Shaw trades on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Trading Symbols:
TSX – SJR.B, SJR.PR.A, SJR.PR.B, NYSE – SJR, and TSXV – SJR.A). For more information, please visit www.shaw.ca.

Management’s Discussion & Analysis Shaw Communications Inc.

7

Select Financial and Operational Highlights

Through an evolving operating and competitive landscape our
consolidated business delivered stable and profitable results
in fiscal 2020.

Basisofpresentation

Fiscal 2020 results are reported in accordance with the newly
adopted IFRS 16, Leases (“IFRS 16”). Supplementary
information is provided in “New Accounting Standards,”
reflecting the previous leases policy and the changes from the
adoption of the new standard. The adoption of IFRS 16 had a
significant effect on our reported results. We adopted
IFRS 16 using a modified retrospective approach whereby the
financial statements of prior periods presented were not
restated and continue to be reported under International
Accounting Standard (IAS) 17 – Leases, as permitted by the
specific transition provisions of IFRS 16. The cumulative
effect of the initial adoption of IFRS 16 was reflected as an
adjustment to the impacted balance sheet accounts as at
September 1, 2019.

In conjunction with the adoption of IFRS 16, we also updated
certain of our non-GAAP and additional GAAP measures
including renaming the previously disclosed “Operating
income before restructuring costs and amortization” measure
as “adjusted EBITDA” to better align with language used by
various stakeholders of the Company. We also amended our
free cash flow definition to reflect the impact of IFRS 16 to
account for lease payments that are no longer classified as
operating expenses under the new standard. See the
definitions and discussion under “Key Performance Drivers”
for more details.

On September 15, 2017, the Company sold a group of assets
comprising the operations of Shaw Tracking, a fleet tracking
operation within the Company’s Business segment, to
Omnitracs Canada. Accordingly, the operating results and
operating cash flows for the previously reported Shaw
Tracking business (an operating segment within the Business
division) are presented as discontinued operations separate
from the Company’s continuing operations. This MD&A
reflects the results of continuing operations, unless otherwise
noted.

8

Shaw Communications Inc. 2020 Annual Report

2020 Total Revenue

2020 Adjusted EBITDA

)

M
$
(
e
u
n
e
v
e
R

 6,000

 5,000

 4,000

 3,000

 2,000

 1,000

 -

$5.4 BILLION
22%  Wireless

68%  Wireline - Consumer

10%  Wireline - Business

$2.4 BILLION
14%  Wireless

2018

2019

2020

86%  Wireline

Consumer Business Wireless

2,250

2,000

1,750

1,500

1,250

1,000

750

500

2018

2019

2020(1)

Wireline Wireless

Year ended August 31,

Change

(millions of Canadian dollars except per share amounts)

2020 (1)

2019

2018

2020 % 2019 %

Operations:

Revenue

Adjusted EBITDA (2)

Adjusted EBITDA margin (2)

Net income from continuing operations

Income (loss) from discontinued operations, net of tax

Net income
Per share data:

Earnings per share

Basic and diluted

Continuing operations
Discontinued operations

Weighted average participating shares outstanding during period (millions)

5,407

5,340 5,189

1.3

2,391

2,154 2,057

11.0

44.2% 40.3% 39.6% 9.7

2.9

4.7

1.8

688

733

–

–

688

733

39

(6)

33

(6.1)

>100.0

–

(100)

(6.1)

>100.0

1.32
–

1.41
–

0.06
(0.01)

1.32

1.41

0.05

515

511

502

Funds flow from continuing operations (3)

Free cash flow (2)

1,989
747

1,777 1,177
385

538

11.9
38.8

51.0
39.7

(1) Fiscal 2020 figures reflect the impact of the adoption and application of IFRS 16 while Fiscal 2019 and Fiscal 2018
figures do not and are not comparable. Refer to “New Accounting Standards” for additional details on the changes for
fiscal 2020 as well as discussions under “Results of Operations” and “Segmented Operations Review.”

(2) Adjusted EBITDA, adjusted EBITDA margin, and free cash flow are non-GAAP measures and should not be considered

substitutes or alternatives for GAAP measures. These are not defined terms under IFRS and do not have a standard meaning,
and therefore may not be a reliable way to compare us to other companies. See “Key Performance Drivers” for information
about these measures, including how we calculate them.

(3) Funds flow from operations is before changes in non-cash working capital balances related to operations as presented in the

Consolidated Statements of Cash Flows.

Management’s Discussion & Analysis Shaw Communications Inc.

9

 
Subscriber highlights:

Wireline – Consumer

Wireline – Business

Wireless

41%  Internet

30%  Video – Cable

14%  Video – Satellite

15%  Phone

28%  Internet

6%  Video – Cable

6%  Video – Satellite

60%  Phone

81%  Postpaid

19%  Prepaid

Subscriber highlights:

Wireline – Consumer

Video – Cable

Video – Satellite

Internet

Phone

Total Consumer

Wireline – Business

Video – Cable

Video – Satellite

Internet

Phone

Total Business

Total Wireline

Wireless

Postpaid

Prepaid

Total Wireless

Total Subscribers

August 31,
2020

August 31,
2019

Change

1,390,520 1,478,371

(87,851)

650,727

703,223

(52,496)

1,903,868 1,911,703
767,745

672,610

(7,835)
(95,135)

4,617,725 4,861,042 (243,317)

37,512

36,002

178,270
387,660

41,843

35,656

173,686
379,434

639,444

630,619

(4,331)

346

4,584
8,226

8,825

5,257,169 5,491,661 (234,492)

1,482,175 1,313,828
344,357

339,339

168,347
(5,018)

1,821,514 1,658,185

163,329

7,078,683 7,149,846

(71,163)

10

Shaw Communications Inc. 2020 Annual Report

Our Strategy

At Shaw, we focus on delivering sustainable long-term growth
by connecting customers to the world through a best-in-class
seamless connectivity experience by leveraging our world
class converged network. This includes driving operational
efficiencies and executing on our strategic priorities through
the delivery of an exceptional customer experience and a
more agile operating model. Combined with significant
facilities-based investments, our powerful and robust
networks serve as the foundation for connectivity and
innovation. With the onset of the global COVID-19 pandemic
in 2020, connectivity rapidly became a critical lifeline for
Canadians and our economy. During this unprecedented
period, our network performance was exceptional, and we
remain focused on supporting our employees, customers, and
communities. While the pandemic has had an impact on our
business, Shaw continues to be resilient and we believe that
we are well positioned to meet the rapidly changing and
increasing demands of our customers.

In a year like none other, fiscal 2020 included another
exciting milestone for our Wireless business with the launch
of Shaw Mobile in Alberta and British Columbia,
complementing our existing Freedom Mobile brand. Shaw
Mobile is a new wireless service that leverages our LTE and
Fibre+ networks, along with Canada’s largest WiFi network,
to provide Shaw Internet customers with an innovative
wireless experience that offers customers unprecedented

savings. The introduction of Shaw Mobile will enable the
Company to acquire new customers by leveraging bundling
opportunities. Our new ‘Brighter Together’ advertising
campaign highlights customers’ ability to customize their
mobile data allotment with two rate plans – By The Gig and
Unlimited Data – and is the best example yet of how
facilities-based providers can compete and innovate to
deliver true wireless affordability.

Through continued thoughtful and strategic investments,
spectrum deployment, and a growing number of distribution
points, we continue to create a stronger, higher quality
wireless network that enables us to deliver an improving
customer experience that balances profitability and customer
growth. Our Wireless operating footprint now covers over
19 million people, or approximately 50% of the Canadian
population, in some of Canada’s largest urban centres, as
well as many smaller communities throughout British
Columbia, Alberta, and Ontario.

During fiscal 2020, we delivered Wireless subscriber growth
of over 160,000 (net additions), ABPU1 improvement of
5.9% (to $44.13) and service revenue growth of
approximately 17.4% (to over $815 million) in the year.
Since the acquisition of Freedom Mobile in 2016, our
Wireless subscriber base has grown by approximately 80% to
over 1.8 million subscribers at the end of fiscal 2020, which
is a true testament to our differentiated and sustainable
value proposition to customers.

1 Refer to “Key Performance Drivers” section for definition and explanation.

Management’s Discussion & Analysis Shaw Communications Inc.

11

In our Wireline division, with approximately 5.3 million
RGUs,2 we continue to leverage our Fibre+ network by
introducing new and improved services to our residential and
business customers that align with our focus on profitable
growth and stability. In fiscal 2020, and in the midst of the
COVID-19 pandemic, we introduced our Fibre+ Gig Internet
service, which represents the largest deployment of up to
gigabit download speeds to residential Internet customers in
western Canada.

In addition to rolling out the fastest speeds ever available to
our customers, Shaw launched a new entry-level Internet
plan as part of a new lineup of Internet tiers, providing
customers a full range of choices depending on their
connectivity needs.

In response to the changing business environment due to the
COVID-19 pandemic, Shaw Business introduced Smart
Remote Office, providing business owners peace-of-mind in
knowing their company data is protected while giving their
employees greater ability to seamlessly work from anywhere.

With the majority of Canadians relying more than ever on
video and voice interactions to remain connected for social
and business purposes, to access education, and enjoy
entertainment, fiscal 2020 saw significant increases in
traffic on our wireline network. Due to substantial facilities-
based investments, our network performance continues to be
exceptional even with the more recent pandemic-related
surge in demand, which increased by as much as 50% and
included peak period usage extending to over 12 hours a
day, 7 days a week. In fact, Ookla named Shaw the fastest
and most consistent internet provider in western Canada.
Across British Columbia, Alberta, Manitoba, and
Saskatchewan, Shaw’s Fibre+ network was reported as the
fastest. Furthermore, a growing number of customers elected
to self-install their services with up to 79% of our customers
choosing this option in the last quarter of fiscal 2020. We
remain committed to building and transitioning into a new
digital operating service model and improving the customer
experience with a focus on continued reductions to our cost
structure in the Wireline division.

In addition to strengthening the long-term strategic
positioning of the Company over the last several years, we
have maintained a solid balance sheet that along with a
growing free cash flow profile support the significant, albeit
moderating in intensity, level of investment required for
long-term sustainable growth. We remain committed to the
maintenance of our investment grade credit rating and focus
on free cash flow growth. Despite the significant uncertainty

arising from the COVID-19 pandemic and commodity price
challenges, our business demonstrated its resilience thus
allowing us to deliver pre-IFRS 16 adjusted EBITDA growth
of 3.7%, fund our planned capital investments of over $1
billion, and achieve free cash flow growth of almost 40% in
fiscal 2020. Moreover, during the same period, we returned
approximately $750 million to our shareholders as part of
our enhanced return of capital initiatives, consisting of
regular monthly dividends and share repurchases under our
normal course issuer bid (NCIB) program, the latter of which
was introduced during fiscal 2020 and resulted in the
repurchase for cancellation of approximately 5.6 million
Class B Non-Voting Participating Shares (“Class B
Non-Voting Shares”) for a total cost of approximately $140
million and which we believe is synergistic with our now
100% cash-funded dividend program.

Fiscal 2021 Guidance

The Company is introducing its fiscal 2021 guidance, which
includes adjusted EBITDA growth over fiscal 2020,
consolidated capital investments of approximately
$1.0 billion, and free cash flow of approximately
$800 million. We believe our business and facilities-based
networks provide critical and essential services to Canadians
and will continue to remain resilient in this dynamic and
uncertain environment. Management continues to actively
monitor the impacts to the business and make the
appropriate adjustments to operating and capital
expenditures to reflect the evolving environment.
Considering the ongoing presence of COVID-19, the speed at
which it develops and/or changes, and the continued
uncertainty of the magnitude, outcome, duration,
resurgence, and/or subsequent waves of the pandemic,
compounded by commodity price challenges, the current
estimates of our operational and financial results which
underlie our outlook for fiscal 2021 are subject to a
significantly higher degree of uncertainty. Any estimate of
the length and severity of these developments is therefore
subject to significant uncertainty, as are our estimates of the
extent to which the COVID-19 pandemic may, directly or
indirectly, materially and adversely affect our operations,
financial results, and condition in future periods.

As at the end of fiscal 2020, our net debt leverage ratio3
was 2.3x compared to the Company’s target leverage range
of 2.5 to 3.0x. Considering the current leverage position
along with its strengthening free cash flow profile, Shaw is
announcing that it intends to renew its NCIB program to
purchase up to 24,532,404 Class B Non-Voting Shares,

2 Refer to “Key Performance Drivers” section for definition and explanation.
3 Net debt leverage ratio is a non-GAAP measure and should not be considered a substitute or alternative for GAAP measures.
This is not a defined term under IFRS and does not have a standard meaning, and therefore may not be a reliable way to
compare us to other companies. See “Key Performance Drivers” for information about this measure, including how we
calculate it.

12

Shaw Communications Inc. 2020 Annual Report

representing 5% of all of the issued and outstanding Class B
Non-Voting Shares as of October 22, 2020. The NCIB
program has been approved by the Board of Directors but
remains subject to approval by the Toronto Stock Exchange
(TSX) and, if accepted, will be conducted in accordance with
the applicable rules and policies of the TSX and applicable
Canadian securities law.

Impact of Coronavirus (COVID-19) Pandemic

During the second half of fiscal 2020, the Company
experienced the following key impacts related to COVID-19:

(cid:129) a reduction in overall Wireline and Wireless subscriber

activity,

(cid:129) reduced Wireless equipment sales and an improvement in

Wireless postpaid churn,

(cid:129) an increase of approximately 50% in wireline network

usage as well as extended peak hours,

(cid:129) increased demand for Wireless voice services by

approximately 25%,

(cid:129) a decrease in Wireless roaming and overage revenue,

(cid:129) customer payments substantially in-line with historical

trends,

(cid:129) an increase in bad debt expense, and

(cid:129) the suspension or cancellation of a number of Business

customer accounts, impacting Business revenue.

In the second quarter of fiscal 2020, through the
implementation of our detailed business continuity plan, we
transitioned a significant portion of our employee base to
work from home and temporarily closed retail locations
across Canada (except for a limited number of street front
stores providing urgent customer support). Throughout these
challenging circumstances, the Company has continued to
serve its customers, quickly adapting to the dynamic and
evolving environment.

While the financial impacts from COVID-19 in fiscal 2020
were not material, the situation remains uncertain in terms
of its magnitude, outcome, and duration. Consumer
behaviors could still change materially, including the
potential downward migration of services, acceleration of
cord-cutting, and reduced ability of customers to pay their
bills, all due to the challenging economic situation. Shaw
Business primarily serves the small and medium sized
market, which is particularly vulnerable to the economic
impacts of commodity price challenges and COVID-19,
including mandated business closures or further social
distancing restrictions.

Despite the challenging and uncertain economic
environment created by the ongoing impact of the COVID-19
pandemic, our business delivered solid results while
demonstrating its resiliency and the critical nature of the
connectivity services it provides. Our robust facilities-based
network, the result of years of significant investment, has
showcased its strength in addressing our customers’ need to

stay connected to family, friends, and colleagues throughout
the COVID-19 pandemic.

As the COVID-19 pandemic continues to evolve, the
Company’s focus continues to be on the safety and health of
its employees, the reliability of its facilities-based network,
and the responsiveness to our customers. We continue to be
in constant contact with public safety and government
officials at all levels, as well as key suppliers, partners, and
customers. The Company’s business resumption plan,
designed for the gradual and safe re-introduction of
employees to the workplace, is being implemented in phases
as government-imposed restrictions on businesses and
individuals are lifted. As of the date of this MD&A, all of our
retail stores have re-opened.

As an ongoing risk, the magnitude, outcome, duration,
resurgence and/or subsequent waves of the COVID-19
pandemic is still unknown and subject to a significant
amount of uncertainty at this time, as is the efficacy and
duration of the government interventions. For further detail,
see “Known Events, Trends, Risks and Uncertainties –
Coronavirus (COVID-19).”

Total Business Transformation

In fiscal 2020, the Company completed VDP, which was a
key component of the Company’s multi-year TBT initiative,
introduced in the second quarter of 2018. The TBT was
designed to reinvent Shaw’s operating model to better meet
the evolving needs and expectations of consumers and
businesses by optimizing the use of resources, maintaining
and ultimately improving customer service, and by reducing
staff. As part of the TBT initiative, we reduced input costs,
consolidated functions, and streamlined processes, which
has led to operational improvements across the business,
allowing us to evolve into a more efficient organization. We
have become a more focused, agile, and accountable
organization ready to evolve from being product-focused to
more purposeful and fully integrated, focusing on satisfying
the unique needs of our customers. With the completion of
VDP, approximately 3,140 employees exited the Company
between the second quarter of fiscal 2018 and the end of
fiscal 2020.

For the twelve months ended August 31, 2020, no
additional restructuring charges related to the Company’s
TBT initiative have been recorded, with a total of
$437 million in restructuring charges recorded since the
beginning of the program, of which $425 million has been
paid to date. On March 5, 2020, the Company announced
the substantial completion of the TBT initiative with fiscal
2020 annualized savings related to VDP substantially in-line
with the previous estimates. See also “Caution Concerning
Forward Looking Statements” and “Known Events, Trends,
Risks and Uncertainties – Total Business Transformation”
for a discussion of the TBT initiative, VDP, and the risks and
assumptions associated with each.

People and Culture

As a leading Canadian connectivity company, we are
transforming our culture and making purposeful investments
in our people which enable us to deliver on our corporate
and operational strategy. Building off a foundation of strong

Management’s Discussion & Analysis Shaw Communications Inc.

13

leadership and talent, our commitment to a diverse employee
base ensures business decisions are made with our customers’
needs at the forefront to create a seamless connectivity
experience.

Our people and culture strategy is rooted in a people-first
approach that empowers and develops our people to deliver
break-through results and provides them with the tools they
need to deliver on our strategic priorities through the delivery
of exceptional employee and customer experiences in a more
agile operating model. Through various inputs and
interactions, as well as listening to our employees regularly,
we are focused on the following four imperatives to achieve
our people and culture objectives:

1)

2)

3)

4)

Talent – Elevating our people by giving them
personalized development tools, skills, and the
knowledge they need to succeed today and in the
future. We proactively build skills while keeping an eye
on emerging talent needs.

Leadership – Investing in our leaders by enhancing their
capabilities to drive performance, support our culture,
and inspire our people.

Culture – A key driver of our success and competitive
advantage stems from our corporate culture and putting
our people first to ensure we deliver on our strategic
priorities through the delivery of exceptional employee
and customer experiences.

In support of our ongoing strategies to create a more
diverse and inclusive culture, we continue to support
our employee-led resource groups (i.e.,
Spectrum@Shaw, Pride@Shaw, and Women@Shaw). In
fiscal 2020, we also launched an internal survey as part
of our regular employee listening to gain a deeper
understanding of how diverse and inclusive our people
feel Shaw is and to help us grow and reflect their needs
and the needs of our customers. This information not
only helps inform our evolving priorities, but also reveals
areas of opportunity to ensure we are reflective of our
employee base and the communities we serve. We are
proud recipients of Canada’s Best Diversity Employers
award for 2020.

As well as paying attention to our internal needs, we are
also focused on our external environment. Our
unwavering commitment to sustainability and our
environment ensures we are delivering value in the best
ways that are also connected to our culture.

Well-Being – Foundational to the growth of our
employees and their ability to deliver winning results
has been a focus on holistic well-being. As an
organization we are proud to play an expanded role in
employees’ financial, physical, and psychological well-
being to ensure they have the resources they need to
feel safe and supported – both during the COVID-19
pandemic and beyond. We are putting the health and
safety of our people and customers first, ensuring all
employees have the flexibility, support, tools, and
resources (e.g., virtual healthcare, fitness, leadership
development) to navigate how we work and lead during
these uncertain and evolving times.

14

Shaw Communications Inc. 2020 Annual Report

Global Technology Leaders

In order to efficiently secure and deliver leading technology
for our customers – both for today and tomorrow – we
recognize that we must participate in global scale initiatives
through partnerships with best-in-class service providers.
This ensures that the technology we adopt and invest in is,
and continues to be, leading-edge in the global
communications industry.

This approach allows us to leverage our existing assets,
where we have strength and expertise, while also ensuring
our investments are aligned with industry leaders to support
the development, maintenance, and advancement of new
technology where it is impractical for us to do so on a
standalone basis. This allows us to direct our capital
resources and further our commitment to continue the
advances in innovation, performance, and reliability of our
products and services. In addition, this strategic approach to
our business gives us the opportunity to better manage costs
by participating in opportunities on a global scale.

We have a series of significant and strong relationships with
global leaders on the following initiatives:

(cid:129) Shaw BlueCurve, a technology that provides customers
with greater control over their home WiFi experience
(through the BlueCurve Home app and Pods) and
supports IPTV, is powered by the BlueCurve Gateway
(XB6) Data over Cable Interface Specification (DOCSIS)
version 3.1 advanced WiFi modem (“BlueCurve Gateway
modem”) developed by Comcast (see discussion under
“Consumer Services”)

(cid:129) the deployment of our wireless LTE network, which was
designed, planned, and deployed by NOKIA, a global
leader in mobile wireless technology and solutions (see
discussion under “Wireless”)

(cid:129) our “Smart” suite of business services that includes

SmartWiFi, SmartTarget, SmartSecurity,
SmartSurveillance, and Smart Remote Office, each in
collaboration with Cisco Meraki, as well as SmartVoice in
collaboration with Broadsoft (see discussion under
“Business Services”)

Management’s Discussion & Analysis Shaw Communications Inc.

15

Our Wireless division, 
through Shaw Mobile and 
Freedom Mobile, provides 
wireless voice and data 
services through an 
expanding and improving 
wireless network.

Our Wireline – Consumer 
division connects 
consumers in their 
homes and on the go 
with broadband Internet, 
Shaw Go WiFi, Video, 
and traditional home
phone services.

Our Wireline – Business 
division provides business 
customers with a full 
suite of connectivity 
and managed services, 
including Internet, data, 
security, WiFi, and phone, 
which enables them to 
focus on building 
their business.

Wireless and Wireline Performance

Despite the challenging and uncertain economic
environment created by the ongoing impact of the COVID-19
pandemic in the second half of fiscal 2020, our business
delivered solid results while demonstrating its resiliency and
the critical nature of the connectivity services it provides.
Our robust facilities-based network, the result of years of
significant investment, has showcased its strength in
addressing our customers’ need to stay connected to family,
friends, and colleagues throughout the COVID-19 pandemic.

While the financial impacts from COVID-19 in the second
half of fiscal 2020 were not material, the situation remains
uncertain in terms of its magnitude, outcome, and duration.
Consumer behaviors could still change materially, including
the potential downward migration of services, acceleration of
cord-cutting, and reduced ability of customers to pay their
bills, all due to the challenging economic situation. Shaw
Business primarily serves the small and medium sized
market, which is also particularly vulnerable to the economic
impacts of commodity price challenges and COVID-19,
including mandated closures or further social distancing
restrictions.

Throughout these challenging circumstances, the Company has
continued to serve its customers, quickly adapting to the
dynamic and evolving environment. In fiscal 2020, we
completed our TBT initiative by improving the customer
experience across both our Wireline and Wireless divisions while,
at the same time, removing significant operating and capital
costs from the business. Through our focus on execution, we are
growing our Wireless customers, identifying sustainable cost
savings in our core Wireline business, and making the
appropriate investments to capitalize on future growth. Our
launch of Shaw Mobile, a new wireless service in western
Canada that leverages our LTE and Fibre+ networks, along with
Canada’s largest WiFi service, further complements our Freedom
Mobile brand and deepens our existing relationships with our
Wireline customers. We continue our transformation into an
agile, lean and digital-first organization that is focused on
providing a seamless connectivity experience that meets the
needs of its customers now and into the future. As deployment
of our 700 MHz spectrum is virtually complete in western
Canada and approximately 70% complete nationwide, our focus
turns to deploying our 600 MHz spectrum across our Wireless
operating footprint, and continuing to improve our LTE
experience, providing affordable options for our customers, and
laying the foundation for 5G services.

16

Shaw Communications Inc. 2020 Annual Report

2020 Wireless Revenue

2019 Wireless Revenue

$1,166 MILLION

70%  Service

30%  Equipment
and other

(millions of Canadian dollars)

Service
Equipment and other

Wireless revenue
Adjusted EBITDA (1)(2)

$1,047 MILLION

66%  Service

34%  Equipment
and other

2020

2019

$

Increase

$

Increase

815 17.4%

351

(0.6%)

694

353

23.0%

4.7%

1,166 11.4%
69.3%

337

1,047 16.2%
40.1%
199

(1) Fiscal 2020 figures reflect the impact of the adoption and application of IFRS 16 while Fiscal 2019 figures do not and are
not comparable. Refer to “New Accounting Standards” for additional details on the changes for fiscal 2020 as well as
discussions under “Results of Operations” and “Segmented Operations Review.”

(2) Adjusted EBITDA is a non-GAAP measure and should not be considered a substitute or alternative for GAAP measures. This

is not a defined term under IFRS and does not have a standard meaning, and therefore may not be a reliable way to compare
us to other companies. See “Key Performance Drivers” for information about this measure, including how we calculate it.

Our Wireless division was formed following the acquisition of
Freedom Mobile in March 2016. This acquisition
transformed Shaw into a leading Canadian connectivity
company, adding the critical wireless component to our
converged network. Our Wireless division currently operates
in Ontario, Alberta, and British Columbia, positioned as the
leading alternative for mobile services to the three national
wireless incumbent carriers.

LaunchofShawMobile

On July 30, 2020, the Company launched Shaw Mobile, a
new wireless service in western Canada that leverages
Shaw’s LTE and Fibre+ networks, along with Canada’s
largest WiFi service, to provide Shaw Internet customers with
an innovative wireless experience. Shaw Mobile provides
Shaw Internet customers with bundling opportunities to take
advantage of unprecedented savings, combined with the
ability to customize their mobile data requirements through
two rate plans – By The Gig and Unlimited Data.

Shaw Mobile is a powerful example of how facilities-based
service providers can compete and innovate to deliver true
wireless affordability for Canadians. With its Fibre+ network
and Canada’s largest WiFi network, Shaw Mobile capitalizes
on the long-term trend that shows the vast majority of
Canadians’ smart device data usage occurs on WiFi
networks, a fact amplified by recent work-from-home trends.

FreedomMobileBigGigUnlimited,Absolute
Zero,andPrepaidPlans

In fiscal 2019, Freedom Mobile launched the Big Gig
Unlimited and Absolute Zero campaigns in response to the
competitive and dynamic wireless environment. Paired with
the most popular devices, and ongoing improvements in the
strength and capacity of our network, our Big Gig Unlimited
and Absolute Zero plans continue to disrupt the wireless
market by providing Canadians with a better, more
affordable option when choosing a wireless service provider.

Freedom Mobile customers can either bring their own device
to the network or participate in one of Freedom Mobile’s
discretionary wireless handset discount plans – MyTab or
Absolute Zero. MyTab allows Freedom Mobile customers to
pay a discounted price for a handset upfront and a
predetermined monthly Tab charge in addition to the rate
plan cost. Absolute Zero allows Freedom Mobile customers
to receive an eligible handset for $0 upfront, $0 extra per
month, and $0 owing after 24 months.

In the third quarter of fiscal 2020, Freedom Mobile
introduced new prepaid-by-the-year plans to address a need
in the current economic environment.

18

Shaw Communications Inc. 2020 Annual Report

WirelessDistributionNetwork

WirelessNetworkUpgrades

In fiscal 2019, Freedom Mobile remodeled its most
prominent corporate branded stores and finalized
agreements with multiple new national retail partners.

In fiscal 2020, Freedom Mobile continued to modernize
more than 20 Freedom-branded stores across the country
with the key focus on maximizing customer experience and
the safety of both our customers and employees. Freedom
Mobile’s full suite of products continue to be available in
over 700 locations across Ontario, Alberta, and British
Columbia through our corporate, dealer, and retail partners.
In addition, we have added over 300 “countertop” and
“grab & go” locations in independent retail outlets and
store-within-a-store environments, catering specifically to the
growing prepaid market.

During fiscal 2020, the Shaw Mobile-branded retail
presence expanded by adding 12 locations to our corporate
network for a total of 21 as August 31, 2020, with another 6
stores set to open in the first quarter of fiscal 2021.
Combined with our national retail partners, Walmart and
Loblaws, Shaw Mobile is now available at over 140 retail
locations in Alberta and British Columbia.

Supporting our Wireless revenue growth are the significant
investments in our wireless network and customer service
capabilities. We are executing on our operating plan to
improve our network and deploy spectrum in the most
efficient way to enhance our LTE service and prepare for the
delivery of 5G services. Wireless network investments to
improve the customer experience continue to be a priority in
the areas in which we operate and serve Wireless customers.

Through years of thoughtful and strategic capital investing,
we continue to expand and improve our facilities-based
wireless network to meet the evolving needs of our
customers and continue to fuel Freedom Mobile’s
momentum. See “Shaw’s Wireless Network” for further
details on Shaw’s wireless network upgrades.

Management’s Discussion & Analysis Shaw Communications Inc.

19

5GPreparation

SubscriberandABPUGrowth

Shaw has been actively trialing 5G technology starting with
pre-commercial trials in the 3.5 GHz and 28 GHz spectrum
bands in 2018. In fiscal 2020, we continued conducting 5G
trials in two key areas: (i) 600 MHz spectrum band and
(ii) backhaul over DOCSIS and ethernet passive optical
networks (EPON).

As a result of the impact of the COVID-19 pandemic, in the
second half of fiscal 2020, the Wireless division experienced
a reduction in overall subscriber activity, a decrease in
equipment sales, improved postpaid churn, a decrease in
roaming and overage revenue, and an increase of
approximately 25% in voice traffic on our network.

Unlike our previous 5G trials, the 600 MHz spectrum band
trial was conducted using commercially available 5G network
equipment and end-user devices. This trial, carried out in
collaboration with NOKIA, successfully demonstrated 5G
operation from the core network to the end-user device and
paves the way for future 5G commercial deployments, which
are expected to provide lower latency, improved device
connectivity, and higher speeds compared to LTE.

In preparation for 5G, Shaw teams have also been
strategically planning for future requirements throughout the
wireless network, all the way from our core network to the
radio sites. In fiscal 2019, the Company migrated its core
network to the CloudBased Infrastructure Software platform,
the latest generation of cloud core architecture from NOKIA
and a key building block of 5G. In addition, 600 MHz radio
and antenna designs were implemented by our radio access
network teams at new and existing sites in preparation for
5G service. These planning initiatives led to our first 5G call
in April 2020 and successful tests with commercially
available handsets in June 2020.

In fiscal 2020, in collaboration with NOKIA, Shaw
conducted field testing on 5G backhaul over DOCSIS and
EPON. The test results successfully demonstrated that 5G
backhaul traffic can be reliably transported over existing
DOCSIS and EPON technologies, which offers the prospect
of significantly reducing the time and cost to deploy our 5G
networks.

As part of its converged network strategy, the Company
continues to leverage the coaxial cable (which transports
both power and multi-gigabit data speeds) in its Fibre+
network for the rapid and flexible deployment of small cells,
which will support densification efforts in preparation for
5G.

In fiscal 2020, our Wireless division delivered solid, high
quality subscriber growth while continuing to improve
operating margins and lower churn. Over 19 million
Canadians, or approximately 50% of the Canadian
population, reside within our current wireless network service
area. Our Wireless division’s customer base continues to
grow, with over 1.8 million customers, including over
160,000 net new customers added in fiscal 2020. The
growth of our subscriber base was complemented, on an
annual basis, by an ABPU improvement of 5.9% (to $44.13)
over fiscal 2019 due to the increased subscriber base and
growing penetration of Big Gig and Absolute Zero plans.

Since the acquisition of Freedom Mobile, we have made
significant investments and improvements to scale the
business. We have firmly established Freedom Mobile as the
industry innovator and recognized champion of wireless
affordability for Canadians. Through years of thoughtful and
strategic capital investing, we are expanding and improving
our facilities-based wireless network to meet the evolving
needs of our customers. The introduction of Shaw Mobile, a
new wireless service that leverages our LTE and Fibre+
networks, along with Canada’s largest WiFi service, is the
latest example of the innovation and affordability that our
Wireless business brings to market. Through the flexible
design of Shaw Mobile, we expect to further deepen our
relationship with existing Wireline customers as we continue
to scale our Wireless business.

SeasonalityinWirelessSubscriberActivity

Wireless subscriber activity is influenced by the launch of
popular new mobile devices, seasonal promotional periods,
and the level of competitive intensity. Our first and fourth
quarters typically experience higher volumes of wireless
competitive activity as a result of back to school and holiday
season-related consumer behaviour. Aggressive promotional
offers are often advertised during these periods which can
impact our Wireless subscriber metrics. Shaw’s Wireless
business does not depend on any single customer or
concentration of customers.

20

Shaw Communications Inc. 2020 Annual Report

2020 Wireline Revenue

2019 Wireline Revenue

$4.3 BILLION

87% Consumer

13% Business

(millions of Canadian dollars)

Consumer

Business

Wireline revenue

Adjusted EBITDA (1)(2)

$4.3 BILLION

87% Consumer

13% Business

2020

2019

Increase /
(Decrease)

$

Increase /
(Decrease)

$

3,683

(1.6%)

3,743

(0.5%)

567

1.8%

557

5.3%

4,250

(1.2%)

4,300

0.2%

2,054

5.1%

1,955

2.1%

(1) Fiscal 2020 figures reflect the impact of the adoption and application of IFRS 16 while Fiscal 2019 figures do not and are
not comparable. Refer to “New Accounting Standards” for additional details on the changes for fiscal 2020 as well as
discussions under “Results of Operations” and “Segmented Operations Review.”

(2) Adjusted EBITDA is a non-GAAP measure and should not be considered a substitute or alternative for GAAP measures. This

is not a defined term under IFRS and does not have a standard meaning, and therefore may not be a reliable way to compare
us to other companies. See “Key Performance Drivers” for information about this measure, including how we calculate it.

In our Wireline business, we have cemented our status as a
technology leader with our Fibre+ network and BlueCurve
and Smart suite products. Through our digital
transformation, we have made it easier to interact with our
customers and are leveraging insights from customer data to
better understand their preferences so we can provide them
with the services they want. We are shifting customer
interactions to digital platforms and driving more self-help,
self-install and self-service. In the fourth quarter of fiscal
2020, up to 79% of our customers were electing to self-
install their services. We continue to streamline and simplify
manual processes that improve the customer experience and
day-to-day operations for our employees.

Despite the unprecedented impact that the COVID-19
pandemic had on the lives of our customers this past year,
and the corresponding impacts to the way we serve our
customers, our focus remains on the execution and delivery
of stable and profitable Wireline results. This includes
growth in higher quality Internet subscribers and improving
overall customer account profitability by attracting and
retaining higher value households with our best value
proposition on 2-year ValuePlans for those who want faster
Internet with a better customer experience in addition to
Video and Wireless services. Through our introduction of
Shaw Mobile, we expect to further deepen our relationship
with existing Wireline customers with our bundled offering to
Internet customers as we continue to scale our Wireless
business.

Consumer Services

Shaw is one of the largest providers of residential
communications services in Canada. Our Consumer division
provides residential customers with leading connectivity
experiences on two platforms:

Š Wireline Services – we provide broadband Internet, Shaw
Go WiFi, Video, and Phone services to customers that are
connected to our local and regional Fibre+ network in
British Columbia, Alberta, Saskatchewan, Manitoba, and
northern Ontario

Š Satellite Services – we provide satellite Video services
through Shaw Direct to customers across Canada

WirelineInternet,Video,andPhoneServices

As our customers’ needs evolve, we continue to focus on
innovative value-added service offerings. Our customer-
centric strategy is designed to deliver quality service
experiences, value, and choice for our customers.

Internet

As a leading Canadian connectivity company, we believe that
the Internet plays a fundamental role in connecting our
customers to the world and everything in it. We recognize
the importance of providing reliable, affordable, and worry-
free connectivity to meet the ever-increasing appetite of our
customers for discovery, social connectivity, and streaming.
With our continued commitment to making strategic

22

Shaw Communications Inc. 2020 Annual Report

investments in our powerful Shaw Fibre+ network, not only
did we meet the unprecedented demands for Internet access
from our customers in fiscal 2020, but we also introduced
new services that align with our strategic focus on profitable
growth and stability.

In fiscal 2020, we continued to deploy our BlueCurve
Gateway modem, powered by Comcast, which enables faster
Internet speeds, supports more devices, and provides a
stronger in-home WiFi connection. For our customers with
harder to reach areas in their homes, BlueCurve Pods create
a mesh WiFi network to improve the overall customer
experience. BlueCurve Pods can easily be self-installed
through the BlueCurve Home app, plugged directly into
indoor electrical outlets, and can be moved around to suit
each customer’s distinct coverage needs. Building on our
network advantage and the success of our Internet offerings,
in May 2020 we introduced a new portfolio of Internet plans
with two new higher speeds: the 750 Mbps tier and our
Shaw Fibre+ Gig tier, which offers up to gigabit download
speeds to 99% of our residential customers located in our
western Canadian Wireline operating footprint. Recently, we
more than tripled upload speeds for our three highest speed
tiers.

Leveraging our strategic partnership with Comcast, we
continued to roll out an advanced series of technologies
catered to serve an increasingly connected Canadian
population. This includes feature enhancements to the
BlueCurve Home app which provides our customers a simple
way to control their Internet and WiFi experience, including
on-boarding as a new customer, adding new devices to the
network, managing device and user access, and monitoring
usage. Enhancements to the BlueCurve Home app include a
WiFi downtime scheduler, a new self-help section with links
to chat for additional support, and integration with our
BlueCurve TV experience by enabling WiFi password retrieval
through the voice remote and display on-screen.

In May 2020, Shaw also introduced an enhanced Internet
network security service that protects our customers’ devices
against cyber threats. This service brings together our new
Advanced Network security feature (accessed through the
BlueCurve Home app) designed to protect all devices in the
home at the network layer, including game consoles,
cameras, and any “smart” product, with McAfee Multi-
Access Network Security, which provides an additional layer
of end-point cyber protection for up to 10 of our customers’
devices while at home and on the go.

In addition to our reliable Internet service enhanced by our
BlueCurve experience, a key differentiator for our customers
continues to be the access they receive to our carrier-grade
Shaw Go WiFi network. With over 3.7 million devices
authenticated on our network and over 117,000 public
access points covering locations from British Columbia to
Ontario, we continue to see growth in usage of our Shaw Go
WiFi network for Shaw Internet and Freedom Mobile

customers, and now Shaw Mobile customers. As an added
value proposition, Wireless customers have access to over
350,000 additional “hotspots” by way of our home hotspot
deployment.

In late July 2020, Shaw Mobile was launched in western
Canada, bringing together Shaw’s LTE and Fibre+ networks,
along with Canada’s largest WiFi service, to provide Shaw
Internet customers with unprecedented savings on wireless
plans when they bundle with Internet service. With the best
of WiFi connectivity at home and the wide availability of
Shaw Fibre+ powered WiFi hotspots, Shaw Mobile customers
can reduce their monthly wireless data costs even further by
connecting more often to WiFi.

In fiscal 2020, we continued the focus on our 2-year
ValuePlans, which provide customers with price certainty
over the term and have resulted in lower churn rates on
those plans. This approach, combined with the strength of
our Fibre+ network, our focus on improving execution, and
providing additional bundle value when adding Shaw Mobile,
is resulting in higher value household accounts with
improved overall customer account profitability.

Video

Our Wireline Video services continue to offer a wide
selection of standard definition (SD) and high definition
(HD) television channels with access to one of western
Canada’s largest selection of on-demand titles, including
access to both free and paid movies, television shows, and
music content.

Our Video customers can choose pre-selected packages with
the most popular channels or start with a basic primary
package and then add additional channels from a variety of
sports, family, and other theme specialty packages, as well
as individual channels offered on a channel-by-channel
basis.

Leveraging our strategic partnership with Comcast, we
continued to deploy our flagship all-IP Video services, which
is available across 80% of our western Canadian Wireline
operating footprint. In November 2019, we added Amazon
Prime to the list of apps integrated into the BlueCurve
platform, joining Netflix, YouTube, and Crave. With the
launch of BlueCurve Total TV in the same month – a new
package that has pre-selected all of our most popular
channels and content – customers will have the best of TV
and over-the-top (OTT) streaming content in one place and
accessible with a single voice command. We also simplified
the ability to add channels to a customer’s subscription
through a “click to add” option directly on the screen.

Our customers also have access to the BlueCurve TV app,
which is free for all Shaw Video (Cable and Shaw Direct)
customers and makes their TV subscription available over
the Internet and on mobile devices. This includes access to
live TV, video-on-demand, up to 200 hours of a customer’s

Management’s Discussion & Analysis Shaw Communications Inc.

23

Decommissioning activities will continue through August
2021 and the Company expects to replace Anik F1R
satellite capacity through further service consolidation on
Anik G1 as well as the introduction of new leased satellite
capacity on Anik F3 in fiscal 2021.

A listing of our satellite capacity is provided below as at
August 31, 2020.

Shaw Satellite Transponders

Transponders

Interest

Nature of
Satellite

Anik G1

Anik F2 (1)

Anik F1R (3)

16 xKu-band

Leased

22 Ku-band

Leased(2)

6 Ku-band(2)
1 C-band

Leased
Leased

(1) On September 15, 2017, the Company sold a group of assets
comprising the operations of Shaw Tracking, a fleet tracking
operation, to Omnitracs Canada. As part of the transaction, the
leases to access the Anik F2 2 Ku-band (partial) and the Intelsat
Galaxy 16 1 Ku-band (partial) were assigned to Omnitracs
Canada.

(2) Effective October 1, 2019, the Company transferred its interest
in 16 Anik F2 transponders, which it previously owned, back to
Telesat Canada (“Telesat”), adjusted its satellite traffic on the
Anik F1R and Anik F2 satellites, and renewed its capacity
service agreements on 6 Anik F1R Ku-band transponders and 16
Anik F2 Ku-band transponders until the effective end-of-life date
of such satellites.

(3) Anik F1R is undergoing decommissioning activities through

August 2021 and the Company expects to replace Anik F1R’s
satellite capacity through further service consolidation and the
introduction of new leased satellite capacity on Anik F3 in fiscal
2021.

SeasonalityinConsumerSubscriberActivity

While financial results for the Consumer division are
generally not subject to significant seasonal fluctuations,
subscriber activity may fluctuate from one quarter to
another. Subscriber activity may also be affected by
competition and Shaw’s promotional activity. Further,
satellite subscriber activity is modestly higher around the
summertime when more subscribers have second homes in
use. Our Consumer Video business does not depend on any
single customer or concentration of customers.

As a result of the impact of the COVID-19 pandemic, in the
second half of fiscal 2020, the Consumer division
experienced a reduction in overall subscriber activity and
increase of approximately 50% in wireline network usage as
well as extended peak hours.

personal video recordings (PVR) from the cloud, and the
ability to download any recordings to take on the go.

Phone

Our Phone service offers a full-featured residential digital
telephone service through our wireline network as a
complement to our broadband Internet and Video services.

BroadcastServices

Shaw Broadcast Services utilizes our satellite network to
manage one of North America’s largest full-service
commercial signal distribution networks. Shaw Broadcast
Services currently provides distribution of English, French,
third-language, Canadian, US, and International television
and radio programming services to hundreds of multichannel
operators.

As we continue to improve overall efficiency and provide a
seamless connectivity experience to our customers, the
Company announced that commencing in fiscal 2020, the
Wholesale Wireline Network Services and Broadcast Services
will be reported as part of the Consumer division (previously
reported under the Shaw Business division).

SatelliteServices

Shaw Direct connects families across Canada with Video and
audio programming by satellite. Shaw Direct customers have
access to over 370 digital video channels (including over
350 HD channels) and thousands of on-demand,
pay-per-view (PPV) and subscription movie and television
titles. In May 2020 we completed network upgrades which
allow us to provide all available English and French services
in HD – the first Canadian satellite provider to do so.

Our satellite customers receive choice with each of our
current primary TV packages, which include a base set of
channels and tiered customization options depending on the
size of the TV package. Shaw Direct customers can further
customize their TV packages by adding additional theme
packs, premium packages, and individual channels.

Shaw Direct is one of two licensed satellite Video services
currently available across Canada. While Shaw Direct has
many customers in urban centres, market penetration for
satellite Video is generally stronger in rural areas. The
service is marketed through Shaw Direct and a nation-wide
distribution network of third party retailers.

We are committed to securing and delivering leading
technology for our customers. Currently, we have access to
three satellites that enable us to enhance our offerings with
nearly all HD programming and improved service quality.
One of our satellites, Anik F1R, is currently being
decommissioned as it approaches the end of its life.

24

Shaw Communications Inc. 2020 Annual Report

Business Services

Shaw Business provides connectivity solutions to business
customers of all sizes, from home offices to medium and
large-scale enterprises, by leveraging our business grade
Fibre+ and fibre-to-the-premise (FTTP) networks.

The range of services offered by Shaw Business includes:

Fibre Internet

Our scalable, symmetrical fibre Internet solutions offer
download speeds that range from up to 10 Mbps to more
than 10 Gbps.

Business Internet

Shaw Business customers can choose from four packages
with download speeds ranging from up to 75 Mbps to 1
Gbps. Each package comes with unlimited data usage as
well as one dynamic and one static IP address.

In fiscal 2020, Shaw Business launched LTE Backup on
January 20, 2020 – a simple, $25 per month, add-on
service for Business Internet and SmartWiFi customers that
auto-connects, via LTE networks, to the critical systems and
applications that our customers want to keep online during
an outage (and when the outage is over, everything switches
back to the customer’s primary Internet connection).

In the first quarter of fiscal 2021, we began increasing
upload speeds for certain Business Internet packages. We
also upgraded our 600 Mbps plan to 750 Mbps and
introduced a new speed tier – up to 300 Mbps download by
up to 125 Mbps upload.

Data Connectivity

Shaw Business provides secure private connectivity for
business customers operating at multiple locations or
connecting branch locations to a head office. Our enhanced
data service, Ethernet over DOCSIS (EoD), offers
symmetrical data speeds of up to 100 Mbps.

Voice Solutions

Shaw Business offers a range of voice solutions from
traditional analog to digital Business Phone and robust,
fully-managed voice systems with unified communications
functionality.

In addition to competitive long-distance rates across the
globe and month-to-month uncontracted rates, Shaw
Business Phone customers have 2, 3, and 5-year contract
options to provide cost consistency for their business.

Video

Shaw Business provides Video and audio services for public
viewing. Similar to our Consumer Video service, Business
cable and satellite customers can choose from a selection of

26

Shaw Communications Inc. 2020 Annual Report

primary channel packages and may add from a variety of
sports, family, and other theme specialty packages, and a
number of individual channels that we offer on a
channel-by-channel basis.

In August 2019, Shaw Business launched a Video Casting
solution for hospitality customers, providing their guests the
ability to securely and seamlessly cast video content from
their personal devices to a guest room television. This
property management solution streamlines the guest
authentication experience and enables hoteliers to monetize
their WiFi solution.

In February 2020, Shaw Business launched new Video
packaging that provides enhanced choice and flexibility for
its hospitality customers, giving guests an improved Video
experience during their stay.

Broadcast Video

Shaw Business delivers high-quality Video to service
providers across North America in real time.

Collaboration Tools

To build out a more robust collaboration offering, on
June 25, 2020 Shaw Business launched Microsoft 365 –
our first software as a service product – to small and
medium sized businesses. The solution includes Microsoft
365 Business Basic and Business Standard products
intended to help Shaw business customers boost
productivity and collaborate seamlessly.

SmartSuiteServices

Shaw Business has positioned itself as a trusted business
advisor by taking care of all aspects of its customers’
increasingly complex always-on connectivity requirements so
they can focus on growing their businesses. As part of this
strategy, Shaw collaborates with global scale technology
leaders to offer its “Smart” suite of easy-to-use and flexible
managed business communications solutions. The Smart
suite of services provides cost-effective enterprise grade
managed IT and communications solutions that are
increasingly valued by businesses of all sizes as the digital
economy grows in scope and complexity.

The Smart suite of services includes:

SmartVoice

SmartVoice is a unified communications solution that
integrates instant messaging, presence, email, video
conferencing, and a mobile application that is built on
Broadsoft’s BroadWorks platform. From comprehensive
traditional phone features such as auto-attendant, hunt
groups, and call recording to collaboration tools such as
instant messenger and screen sharing, SmartVoice gives
businesses the flexibility to work in a modern way.

SmartVoice offers three different levels of packaging based
on business needs and is available on 2, 3, or 5-year
contract terms.

SmartWiFi

SmartWiFi is a fully-managed Internet solution deployed over
Cisco Meraki’s platform that enables seamless and secure
wireless connectivity for employees, customers, and guests
in the office. SmartWiFi also enables access to a cloud
portal where customers can easily manage their service,
configure their set service identifiers (SSIDs) to gain insight
from network analytics, and create a custom dashboard.

Available at download speeds of up to 75 Mbps, 300 Mbps,
750 Mbps, and 1 Gbps, and including wireless access
points, SmartWiFi provides our Shaw Business customers
with exceptional WiFi coverage on 1, 2, 3, or 5-year contract
terms.

In the first quarter of fiscal 2021, we began increasing
upload speeds for certain SmartWiFi packages. We also
upgraded our 600 Mbps plan to up to 750 Mbps, and
introduced a new speed tier – up to 300 Mbps download by
up to 125 Mbps upload.

Smart Remote Office

Launched on August 11, 2020 as a timely response to the
COVID-19 pandemic that forced many Canadians to work
from home, this new product allows business customers’
employees to securely connect to the head office from
anywhere. Smart Remote Office is a plug-and-play, no-touch
provisioning solution that provides security and virtual
private network (VPN) tunneling for employees working
remotely.

SmartSecurity

SmartSecurity is a fully-managed network security platform
deployed over Cisco Meraki’s platform that protects a wired
and WiFi network at the edge with access control, virus
protection, the ability to control which applications run on
the network, content filtering, and the connection of branch
locations. A SmartSecurity premium package also includes
the ability to set-up a secure VPN.

Shaw Business also offers LTE Backup, an add-on service for
SmartSecurity which provides redundancy through a
secondary Internet connection that ensures seamless and
automatic failover in case of an outage.

SmartSecurity is available when bundled with SmartWiFi or
Business Internet on 3 or 5-year contract terms.

SmartSurveillance

SmartSurveillance is a fully-managed, enterprise-grade
security camera solution deployed over Cisco Meraki’s

platform. Managed through a cloud-portal,
SmartSurveillance enables business owners to view footage
and manage their cameras from anywhere using an intuitive
on-line dashboard.

Sophisticated features, such as motion-based search and
heat mapping, allow owners to quickly find footage of
interest and identify activity patterns. SmartSurveillance can
be bundled with SmartWiFi or Business Internet 75 and
above on a 3 or 5-year contract term.

SmartTarget

On September 21, 2020, Shaw Business launched
SmartTarget, an all-in-one marketing and advanced insights
solution that leverages the power of SmartWiFi and a new
technology to give business owners a better understanding of
their customers’ wants and needs to help increase traffic at
their physical locations, boost revenue, and build
relationships with their customers.

With SmartTarget available as an add-on service to Shaw’s
SmartWiFi, business owners can get customer demographic
insights when visitors join the business owner’s guest WiFi
network. Once their visitors/customers have opted-in,
business owners can use the SmartTarget solution to create
targeted emails, surveys, and coupons to help increase
customer loyalty, build relationships, and boost store
revenues.

Software Defined Wide Area Network (SD-WAN)

SD-WAN provides businesses with a better way to connect
multiple offices in a scalable and cost-effective manner on a
cloud-managed platform. With integrated security, multiple
Internet links, seamless LTE failover, and intelligent path
control, SD-WAN enables companies to deploy a resilient,
cost-effective, and high-bandwidth connectivity solution.

Powered in partnership with Cisco Meraki, SD-WAN sites are
connected by Internet links secured by our SmartSecurity
service which provides network protection and cloud-based
security policy updates to protect businesses from the latest
vulnerabilities and network threats.

Session Initiation Protocol (SIP) Trunking

Our next-generation SIP Trunking solution, on the Broadsoft
platform, delivers a centralized voice solution managed in an
easy-to-use cloud portal. SIP allows customers to pay only
for what they need with the ability to scale the system
quickly as their businesses grow.

The integration with Broadsoft’s platform provides
businesses with access to unified communications features
such as video conferencing, call queuing, and auto-
attendant as well as the ability to join offices with
SmartVoice and SIP into the same environment to reduce
costs and increase efficiency.

Management’s Discussion & Analysis Shaw Communications Inc.

27

WholesaleWirelineNetworkServices

consists of our:

Using our national and regional access wireline networks, we
provide services to Internet service providers (ISPs), other
communications companies, broadcasters, governments, and
other businesses and organizations that require end-to-end
Internet and data connectivity in Canada and the United
States. We also engage in public and private peering
arrangements with high speed connections to major North
American, European, and Asian networks and other tier-one
backbone carriers. All service solutions are sold on 1, 3, or
5-year contract terms and pricing is negotiated based on the
specific solution provided to the customer.

BusinessSubscriberActivity

Beginning in the second half of fiscal 2020, the COVID-19
pandemic, as well as the commodity price challenges in
western Canada, impacted the Business division by causing
the suspension or cancellation of a number of Business
customer accounts and slowing revenue growth.

Prior to the pandemic, the Business division was on track to
deliver another solid year of revenue growth. Despite the
difficult market circumstances and the fact that 70% of
Business revenue comes from the highly impacted small to
medium sized business sector, Shaw Business still managed to
achieve year-over-year revenue growth of approximately 2%.

In order to continue to meet the evolving needs of our
customers, we are executing our plan to ensure that our
Fibre+ wireline network keeps pace with our customers’
expectations for bandwidth, speed, and reliability. See
“Shaw’s Wireline Network” for a description of our wireline
network and the advances that we are undertaking.

Our World-Class Converged Network

The severity and duration of impacts related to the
COVID-19 pandemic remain uncertain and management
continues to focus on the safety of our people (most of
whom continue to work from home), connectivity of our
customer base, compliance with guidelines and
requirements issued by various health authorities and
government organizations, and continuity of other critical
business operations. Throughout this challenging and
unprecedented time, we are proud of the strength of our
facilities-based networks, which are not just the core of our
digital infrastructure – they are the backbone of our social
and economic wellbeing. We have invested billions on
building and improving our network and services and the
benefits of these investments have never been more critical
for Canadians during this crisis.

Shaw’s Wireline Network

At Shaw, we are proud of our advanced Fibre+ network,
which combines the power of fibre, coax, and WiFi and

28

Shaw Communications Inc. 2020 Annual Report

(cid:129) North American fibre backbone;

(cid:129) regional fibre optic and co-axial distribution networks;

and

(cid:129) local Shaw Go WiFi connectivity.

This fiscal year, Shaw’s Fibre+ network demonstrated its
strength with the launch of our Fibre+ Gig speed tier to over
99% of our western Canadian Wireline operating footprint,
while expanding the availability of our 1 Gbps download/125
Mbps upload speed tier (currently the fastest broadly
available upload speed tier of any North American cable
operator) to all businesses in our major markets. Both of
these upgrades were enabled by the deployment of DOCSIS
3.1 and Shaw’s industry leading Mid-Split program, which
significantly expands usable spectrum on the coaxial “last-
mile” of Shaw’s Fibre+ network.

The challenges and disruptions associated with the
COVID-19 pandemic caused an increase of approximately
50% in wireline network usage as well as extended peak
hours. Despite the unprecedented increase in network
demands, Shaw was able to maintain our virtually congestion
free Internet experience, regardless of the time of day. The
investments in our network infrastructure, and our Mid-Split
upgrade in particular, allowed Shaw to quickly and
seamlessly activate additional capacity. The design and
highly resilient nature of Shaw’s metro and backbone
networks also ensured our services remained stable during
this time. Ultimately, the COVID-19 pandemic has
highlighted the importance and critical nature of advanced
facilities-based broadband networks and demonstrated the
strength of Shaw’s network infrastructure and our technology
roadmap. The strength and performance of our Fibre+
network was further recognized when Ookla named Shaw the
fastest and most consistent Internet provider in western
Canada. Across British Columbia, Alberta, Manitoba, and
Saskatchewan, Shaw’s Fibre+ network was reported as the
fastest.

WirelineBackbone

The backbone of Shaw’s wireline network includes terabits of
capacity over multiple fibres on two diverse cross-North
America routes. The southern route principally consists of
approximately 7,000 route kilometres of fibre located on
routes between Seattle and New York City (via Vancouver,
Calgary, Regina, Winnipeg, Toronto, Chicago, and Buffalo).
The northern route consists of approximately 5,000 route
kilometres of fibre between Prince George and Montreal (via
Edmonton, Saskatoon, Winnipeg, Thunder Bay, Toronto, and
Ottawa). Current fibre construction to extend our northern
route from Prince George to North Vancouver is underway in
collaboration with the federal government’s Connect to
Innovate and Connecting British Columbia programs. A third

secured capacity backbone route for advanced redundancy is
located from Vancouver to Edmonton to Calgary and Calgary
to Toronto through Dallas and New York. These routes, along
with a number of other secured capacity routes, provide
redundancy for the network. Shaw also uses a marine route
consisting of approximately 330 route kilometres from
Seattle to Vancouver (via Victoria), and has secured
additional capacity on routes between a number of cities,
including (i) Vancouver and Calgary, (ii) Seattle and San
Jose, (iii) Seattle and Calgary, (iv) Seattle and Vancouver,
(v) Toronto and New York City, (vi) Toronto and Montreal,
(vii) Edmonton and Fort McMurray, and (viii) Denver and
Calgary.

During fiscal 2020, Shaw rapidly increased the capacity on
numerous backbone links to stay ahead of COVID-19 related
growth in traffic.

RegionalDistributionNetwork

We connect our backbone network to residential and
business customers through our extensive regional fibre
optic and Fibre+ distribution networks.

Over the past decade, Shaw has driven fibre optic cable into
every neighborhood we serve. Today, our customers’ Internet
traffic runs over a route comprising over 99.9% fibre optic
cable. In the last few hundred metres between our fibre
nodes in customers’ neighborhoods and the home or
business we serve, we leverage our highly robust and future
proof coaxial cable to deliver our fastest speeds to over 99%
of our residential customers located in our western Canadian
Wireline operating footprint. This fiscal year, we officially
rebranded our broadband tiers to “Fibre+” to reflect the true
nature of our network and to better articulate the strength of
our access network technology and strategy.

In fiscal 2020, we continued to leverage our DOCSIS 3.1
technology and advanced BlueCurve Gateway modem to
launch our Fibre+ Gig speed tier to over 99% of homes
across our western Canadian Wireline operating footprint. To
expand the capacity of our Fibre+ network we are continually
increasing the spectrum usable on our cable plant, which
enables increased upstream and downstream capacities. In
fiscal 2020, we completed our industry leading Mid-Split
program in our major markets. This upgrade has allowed us
to significantly increase the upstream and downstream
capacity available on our Fibre+ distribution network. Shaw
was also able to quickly leverage this capacity during the
COVID-19 pandemic to not only prevent network congestion,
but to also launch our new Fibre+ Gig speed tier to virtually
every home we serve. We expect that efficient spectrum
expansion upgrades, such as our Mid-Split program and
other future technologies, will continue to allow cable
technology to achieve fibre equivalent performance.

Shaw continues to optimize the capacity and efficiency of
our wireline network and has virtually eliminated network
congestion by deploying fibre optic cable deeper into our

access networks and closer to where our customers reside.
We continue to increase the number of optical serving areas
or “nodes” in the wireline network. This is a continuous
process that we apply year-over-year to increase fibre optic
usage in our wireline network. Driving fibre deeper into our
network also supports wireless and business service
deployments, as well as future services such as 5G, FTTP, or
the newly released DOCSIS 4.0 specification, which are all
potential building blocks for multi-gigabit symmetrical
services over our existing infrastructure.

Additionally, Shaw continues to leverage our converged
network to enable the rapid and flexible deployment of small
cells in support of our wireless network and preparations for
5G, due to the ability of our Fibre+ network to transport both
power and multi-gigabit data speeds on one cable.

ShawGoWiFi

Shaw has created Canada’s most extensive WiFi network,
Shaw Go WiFi. Shaw Go WiFi broadens a Shaw Internet
customer’s broadband experience beyond the home as a
valuable extension of our customer wireline network
experience. Over 3.7 million devices have authenticated to
our carrier-grade Shaw Go WiFi network and there are over
117,000 public access points used by our customers in
coffee shops, restaurants, gyms, malls, public transit, and
other public spaces covering locations from British Columbia
to Ontario. In addition to these public access points,
Wireless customers can seamlessly access more than
350,000 home hotspots across western Canada, making it
easier to stream and download at a friend’s or relative’s
home.

We have made several investments to further enhance the
Shaw Go WiFi services. In fiscal 2020, we began offering
download speeds of up to 100 Mbps, tuned the network to
provide customers better performance at the edge of the
coverage range, and simplified the login process.

Shaw’s Wireless Network

Supporting our Wireless revenue growth are the significant
investments in our wireless network and customer service
capabilities. We are executing on our operating plan to
improve our network and deploy spectrum in an efficient
manner. Wireless network investments to improve the
customer experience continue to be a priority in the areas in
which we operate and serve customers.

Shaw partnered with NOKIA to roll-out our next generation
LTE wireless network in our existing markets in Ontario,
Alberta, and British Columbia. In fiscal 2020, we continued
to deploy our Extended Range LTE network, which leverages
our 700 MHz wireless spectrum, to provide customers with
improved in-building coverage as well as extending coverage.
At the end of fiscal 2020, the deployment of our 700 MHz
spectrum was virtually complete in western Canada and
approximately 70% complete nationwide, with the remaining
deployment expected to continue throughout fiscal 2021. In

Management’s Discussion & Analysis Shaw Communications Inc.

29

fiscal 2020, Shaw started to deploy its 600 MHz spectrum,
which is expected to continue throughout fiscal 2021.

In fiscal 2020, the Company continued to deploy small cell
technologies (low powered wireless antennas and receivers
with a range of 100m – 200m) designed to enhance
coverage and performance in dense urban locations. As high-
power towers keep the network signal strong across large
distances, small cells suit more densely developed areas like
city centres and popular venues by providing LTE/VoLTE
quality speed, capacity, and coverage improvements in these
high traffic areas. The deployment of small cell technology
was further enhanced by the activation of additional
macrosites and the recent upgrades to our Fibre+ network
that provide the ability to power and backhaul network
traffic. With the completion of the Mid-Split program in
major markets in fiscal 2020, the additional capacity
created can be leveraged to improve our wireless network,
highlighting the synergies of Shaw’s converged network
strategy in building out its wireline and wireless networks.

Through years of thoughtful and strategic capital investing,
we continue to expand and improve our facilities-based
wireless network to meet the evolving needs of our
customers and continue to fuel our wireless momentum. In
fiscal 2020, our operational support systems were enhanced
to streamline activation capabilities and provide proactive
monitoring and assurance capabilities to assist our
operational teams with awareness of potential service issues.

ShawMobile

On July 30, 2020, Shaw launched Shaw Mobile, a new
wireless service in western Canada that leverages our LTE
and Fibre+ networks, along with Canada’s largest WiFi
network, to provide Shaw Internet customers with an
innovative wireless experience that can help reduce their
monthly wireless data bill. To support the Shaw Mobile
launch, all supporting network features were activated, new
models of wireless handsets were certified, and new support
services were activated. Our back-office systems were
modernized to provide our frontline teams with a modern
and intuitive interface to help streamline our internal
processes. These upgraded systems also enable the
Company to rely on cloud first technologies rather than
traditional proprietary systems, which provide for enhanced
and improved scaling, resiliency, and agility as we continue
to grow Shaw Mobile’s business.

PrivateLTE

Shaw is a leader in developing and delivering Private LTE
technology solutions for Canada’s mining and energy
industries. Private LTE is a complete, standalone cellular
network that is used exclusively by the end customer for their

business operations. In fiscal 2020, Shaw, in collaboration
with Teck Resources Limited (“Teck”) and NOKIA, deployed
Canada’s first Private LTE network using commercial mobile
spectrum at Teck’s Elkview steelmaking coal mine located in
the Elk Valley region of British Columbia. The wireless network
deployment at Elkview will generate significant operational
value for Teck, providing significantly greater coverage and
connectivity. This network will carry many of Teck’s current
mission critical applications and is built to also enable future
Internet-of-things (IoT) and 5G requirements.

Shaw continues to work with other industry partners to
develop and deploy Private LTE networks.

Spectrumholdings

In April 2019, the Company successfully acquired 11 paired
blocks of 20-year 600 MHz spectrum across its Wireless
operating footprint, for a total purchase price of
$492 million, or $0.78 per MHz-Pop. The spectrum
licences secured through the 600 MHz spectrum auction
include 30 MHz across each of British Columbia, Alberta,
and southern Ontario as well as 20 MHz in eastern Ontario.
This spectrum, and the incremental network investment to
deploy the spectrum, is expected to materially improve our
long-term Wireless customer experience and further enable
our ability to offer converged network solutions.

In addition to the 600 MHz spectrum acquired in April
2019, our Wireless division currently holds 50 MHz of AWS
spectrum, 10 MHz of 700 MHz spectrum and 20-40 MHz of
2500 MHz spectrum in the main service areas of southern
Ontario, Alberta, and British Columbia. We also hold
20-60 MHz of AWS spectrum, 0-10 MHz of 700 MHz
spectrum, and 0-30 MHz of 2500 MHz spectrum in other
markets within southern Ontario, eastern Ontario, Alberta,
and British Columbia.

As discussed below, Innovation, Science and Economic
Development Canada’s (ISED) 3500 MHz spectrum auction
is scheduled for June 2021 with up to 200 MHz of
spectrum available and a set aside of 50 MHz in most Tier 4
service areas. ISED has also undertaken a consultation
regarding the policy framework for the 3800 MHz spectrum
band that proposes to reallocate a sizeable portion of the
C-band (3700-4200 MHz) for flexible use (i.e., fixed and
mobile) services. For further detail see “Government
Regulations and Regulatory Developments –
Radiocommunication Act – Wireless Spectrum Licences.”

The Company expects that its spectrum assets will continue
to support anticipated growth in Wireless subscribers, as
well as geographic expansion and scale opportunities in the
provinces in which we operate.

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Shaw Communications Inc. 2020 Annual Report

Community Investment

Shaw’s community investment activities continue to build
brand awareness and affinity, deepen employee engagement,
drive revenue, and advance government and investor
relationships while having demonstrable impacts in our
communities.

In fiscal 2020, Shaw’s Community Investments were valued
at over $40 million, supporting over 750 community
organizations and 850,000 low income and vulnerable youth
across the country. In the past year, our employees came
together and contributed over $1.25 million and thousands
of volunteer hours to hundreds of charities across the
country through our employee giving programs.

Notably, the COVID-19 pandemic changed our world in
profound and challenging ways, with major implications for
how we gather, work, learn, travel, and connect. For the
most vulnerable in our society, the pandemic had an
immediate and profound impact.

In the early stages of the crisis, we took decisive action to
launch the #ShawHelps initiative to help Canadians feel
connected, safe, and engaged as they navigated through the
unpredictable challenges brought on by the pandemic. These
steps included:

(cid:129) helping address the dramatic increase in food insecurity

and social isolation with a $1 million donation to
Community Food Centres Canada;

(cid:129) opened Shaw Go WiFi across western Canada, giving

access to the country’s largest network of WiFi hotspots;

(cid:129) provided two months of free Internet service to

low-income families who are part of the Government of
Canada’s “Connecting Families” program;

(cid:129) provided all Shaw Cable and Shaw Direct customers
access to several TV channels at no additional cost;

(cid:129) provided Freedom Mobile customers with a rate plan of
3GB of data or less with an extra 2GB of data for free;

(cid:129) confirmed no data caps on our Internet plans and not

limiting our customers’ Internet data use;

(cid:129) collaborated with core partners to create a K-12 virtual
education platform available for all Canadians to assist
families as their kids schooling moved remotely;

(cid:129) provided devices and connectivity to support hundreds of
students, families, seniors, marginalized Indigenous
groups, and victims of domestic violence to help ensure
they could continue to learn, stay connected, and access
critical social services and support; and

(cid:129) supported over 75 grassroots organizations in over 50

communities with relief and recovery grants.

Our signature sponsorship, the Shaw Charity Classic, has
raised over $50 million for more than 200 charities
supporting Alberta youth since 2013. While pandemic-

Management’s Discussion & Analysis Shaw Communications Inc.

31

related restrictions forced the event’s cancellation in 2020,
we recognized it had critical importance to the fundraising
activities of local charities and were pleased to donate
$1.15 million in fiscal 2020 to support the kids’ charities
that benefitted from the event.

In fiscal 2021, we will continue to evolve our community
investment approach to better meet the needs of our
stakeholders through continued cross-functional execution,
operational integration, and modernization. By sharpening
the focus of our large and grassroots charitable donations
and doing more to integrate philanthropic activities with our
marketing tactics, Shaw’s community investments can
continue to help elevate the Company’s profile as a
community leader committed to enabling a better future for
Canadians.

Climate Change and Environmental
Responsibility

Shaw is committed to delivering a seamless connectivity
experience to Canadians in an environmentally responsible
and sustainable manner. A key focus area for the Company
involves efficiency and innovation, which includes:

(cid:129) Reducing Consumption – we support efforts to reduce
employee, customer, and enterprise consumption of:

a) Energy – through the use of energy efficient

technologies,

b) Water – by reducing water consumption in Shaw

owned buildings, and

c) Paper – by continuing to promote e-bill and efficient

printing behaviours amongst employees and customers
to reduce paper use by shifting interactions to digital
platforms as part of the Company’s digital
transformation.

(cid:129) Waste Reduction – to reduce employee, customer, and
enterprise waste we have implemented waste diversion
and e-waste recycling programs and reduced single-use
items in our marketing campaigns and packaging.

(cid:129) Reducing Carbon Emissions – to reduce Shaw’s carbon
footprint through reduction (e.g., LED lighting, high-
efficiency boilers, e-billing, reduced truck rolls due to
increased consumer self-install of customer premises
equipment (CPE)) and market-based instruments (e.g.,
renewable energy, offsets);

(cid:129) Engagement and Awareness – to continuously drive

employee, customer, and enterprise awareness of Shaw’s
environmental initiatives. Engaging employees in our
journey – through the establishment of green teams, earth
week, and waste reduction initiatives – to advance our
goals of educating and sharing common beliefs and
values around environmental sustainability.

The Company participated in the Society of Cable
Telecommunications Engineers’ (SCTE) Energy 2020
program, which set goals for reducing power consumption,
energy costs, and grid dependency. Shaw contributed to
these goals through initiatives such as optimizing network
equipment sizing and controls, renegotiating power costs,
and participating in demand response programs.

Shaw is also a signatory of the Canadian Energy Efficiency
Voluntary Agreement (CEEVA) with respect to Set-Top Boxes
(STBs) and Small Network Equipment (SNE). CEEVA aims to
significantly reduce the total annual energy consumption
used by STBs and SNEs in Canada, cutting the annual
carbon emissions by over 100,000 tons – the equivalent of
taking 44,000 cars off the road (i.e., subcompact cars
driving 15,000 km per year).

Environmental and Social Governance

In fiscal 2020, we continued to make progress on our
environmental, social, and governance (ESG) initiatives and
expect to provide additional transparency and details in our
forthcoming ESG report, which will include, among other
things, the critical role it plays in shaping our strategy.

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Shaw Communications Inc. 2020 Annual Report

GOVERNMENT REGULATIONS AND
REGULATORY DEVELOPMENTS

Substantially all of the Company’s Canadian business
activities are subject to regulations and policies established
under various pieces of legislation, including the
Broadcasting Act (Canada) (“Broadcasting Act”), the
Telecommunications Act (Canada) (“Telecommunications
Act”), the Radiocommunication Act (Canada)
(“Radiocommunication Act”), and the Copyright Act
(Canada) (“Copyright Act”). Broadcasting and
telecommunications are generally administered by the
Canadian Radio-television and Telecommunications
Commission (CRTC or the “Commission”) under the
supervision of the Department of Canadian Heritage
(“Canadian Heritage”) and ISED, respectively. The allocation
and use of wireless spectrum in Canada are governed by
spectrum licences issued by, and radio authorization
conditions set by, ISED pursuant to the
Radiocommunication Act.

In June 2018, ISED and Canadian Heritage launched the
Broadcasting and Telecommunications Legislative Review
(BTLR), which also included a review of the
Radiocommunication Act. The BTLR was conducted by a
panel of external experts (the “Expert Panel”) tasked with
studying the legislation. On January 29, 2020, the Expert
Panel issued its final report making recommendations to the
Ministers of Innovation, Science and Industry and Canadian
Heritage for modernizing Canada’s Broadcasting Act,
Telecommunications Act, and Radiocommunication Act (the
“BTLR Final Report”), including certain recommendations
for legislative and regulatory changes that could impact the
business practices of the Company and/or result in new fees
for the Company if implemented by the federal government
(see “Potential Legislative Changes” in the Broadcasting Act
and Telecommunications Act sections, below). Although the
BTLR was initiated – and the Expert Panel was instituted –
by the federal government, the Expert Panel was
independent of the federal government and its
recommendations may or may not be reflected in any
legislative reform introduced by the federal government.

LimitsonNon-CanadianOwnershipand
Control

Neither a holding company that has a subsidiary operating
company licensed under the Broadcasting Act, nor any such
licensee, may be controlled in fact by non-Canadians, the
determination of which is a question of fact within the
jurisdiction of the CRTC. Pursuant to the Direction to the
CRTC (Ineligibility of Non-Canadians) (the “Direction”),
non-Canadians are permitted to own and control, directly or
indirectly, up to 33.3% of the voting shares and 33.3% of
the votes of a holding company that has a subsidiary
operating company licensed under the Broadcasting Act. In
addition, up to 20% of the voting shares and 20% of the
votes of a licensee may be owned and controlled, directly or

indirectly, by non-Canadians. As well, the chief executive
officer (CEO) and not less than 80% of the board of
directors of the licensee must be resident Canadians. There
are no restrictions on the number of non-voting shares that
may be held by non-Canadians at either the holding
company or licensee level. If a holding company of a
licensee does not satisfy the requirement that 80% of its
board of directors be resident Canadians, it must have a
CRTC-approved Independent Programming Committee (IPC)
in place to ensure that neither the holding company nor its
directors exercise control or influence over the programming
decisions of its subsidiary licensee. With CRTC approval,
Shaw has implemented an IPC to comply with the Direction.

Similar restrictions apply to certain Canadian carriers
pursuant to the Telecommunications Act, the
Radiocommunication Act and associated regulations, except
that there is no requirement that the CEO be a resident
Canadian of a company operating pursuant to those Acts.
Instead, the Telecommunications Act, the
Radiocommunication Act and associated regulations require
only that 80% of the voting shares of such entities be held by
resident Canadians. The Canadian ownership requirements do
not apply to wireline and wireless telecommunications
carriers that have annual revenues from the provision of
telecommunications services in Canada that represent less
than 10% of the total annual revenues for the sector.

The Company’s Articles contain measures to ensure the
Company continues to comply with applicable Canadian
ownership requirements and its ability to obtain, amend, or
renew a license to carry on any business. Shaw must file a
compliance report annually with the CRTC confirming that it
is eligible to operate in Canada as a telecommunications
common carrier.

Broadcasting Act

Pursuant to the Broadcasting Act, the CRTC is mandated to
regulate and supervise all aspects of the broadcasting
system in a flexible manner. The Broadcasting Act requires
broadcast distribution undertakings (BDUs) to give priority to
the carriage of Canadian services; to provide efficient
delivery of programming services at affordable rates; to
provide reasonable terms for the carriage, packaging and
retailing of those programming services; and provides the
option to operate a community channel. Under the
Broadcasting Act, the Governor in Council (GiC) may issue
broad policy directions of general application on matters
with respect to the objectives of Canada’s broadcasting
policy and related regulatory policy.

The Broadcasting Act also sets out requirements for
television broadcasters with respect to Canadian content.
The Company’s broadcasting distribution business and
on-demand programming services depend on licences (or
operate under an exemption order) granted and issued by the
CRTC under the Broadcasting Act. Pursuant to CRTC

Management’s Discussion & Analysis Shaw Communications Inc.

33

regulations, the Company is required to contribute 5% of its
cable and direct-to-home (DTH) BDUs’ gross revenues to the
production of Canadian programming.

LicensingandOwnership

In August 2018, the Commission renewed the Company’s
cable licences for a five-year term from September 1, 2018
to August 31, 2023. In November 2019, the Company’s
DTH and Satellite Relay Distribution Undertaking (SRDU)
licences were each renewed for seven-year terms from
December 1, 2019 to August 31, 2026.

In May 2017, the Company’s video-on-demand licence was
renewed for a five-year term from September 1, 2017 to
August 31, 2022. In August 2019, the Company’s terrestrial
PPV and DTH PPV licences were renewed for five-year terms
from September 1, 2019 to August 31, 2024.

NewMedia

The CRTC has issued a digital media exemption order
requiring that Internet-based and mobile point-to-point
broadcasting services not offer television programming on an
exclusive or preferential basis in a manner that depends on
subscription to a specific mobile or retail Internet service
and not confer an undue preference or disadvantage. The
CRTC has not imposed any levy on the revenue of exempt
digital media undertakings to support Canadian new media
content.

PotentialLegislativeChanges

Pursuant to the Ministerial mandate letters issued
December 13, 2019, the Minister of Canadian Heritage and
the Minister of Innovation, Science and Industry were
directed to: “modernize the Broadcasting Act and
Telecommunications Act, examining how best to support
Canadian content in English and French […]”; and
“introduce legislation by the end of 2020 that will take
appropriate measures to ensure that all content providers,
including internet giants, offer meaningful levels of
Canadian content in their catalogues, contribute to the
creation of Canadian content in both official languages,
promote this content and make it easily accessible on their
platforms.”

Pursuant to the BTLR Final Report, issued on January 29,
2020, the Expert Panel recommended maintaining the
existing 5% levy on the gross revenues of BDUs to support
the production of Canadian content, while introducing an
expanded regulatory regime, in which, among other things,
new categories of online digital media offerings would
become subject to regulatory obligations and Canadian
contribution requirements. The Minister of Canadian
Heritage previously indicated in July 2019 that the federal
government intends to take appropriate measures swiftly,

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Shaw Communications Inc. 2020 Annual Report

when it receives the BTLR Final Report, to ensure that “all
players, including the Internet giants” offer meaningful
levels of Canadian content, contribute to the creation of
Canadian content, and promote Canadian content and make
it easily accessible on platforms.

Any changes to the Broadcasting Act pursuant to the BTLR
Final Report or Ministerial mandates could impact the
business practices of the Company, or result in new fees
payable by the Company’s cable, DTH or digital media
services; new competition in the provision of broadcasting
distribution services; and/or negative impacts to the
Company’s financial results from broadcasting.

OtherPotentialNeworIncreasedFees

New fees could also be imposed pursuant to CRTC
regulation, with or without legislative changes. The
Commission indicated that in 2020-2021 it will consider
whether to examine new mechanisms to support television
news production. If the CRTC were to consider and
implement support for television news production through
increased access by broadcasters to subscription revenue, it
would increase costs for the Company. Additionally, the
Commission indicated that in 2021-2022 it will “examine
options for the appropriate measures needed to ensure that
all content providers on all platforms contribute to the
creation of Canadian content in both official languages, that
Canadian content is promoted and given appropriate
prominence, and that it is easily accessible by Canadians.”
Implementation of new regulatory measures with the
foregoing objectives could result in new fees payable by the
Company’s cable, DTH or digital media services; impact the
business practices of the Company, including through new
distribution and promotion requirements, with increased
costs payable by the Company’s cable, DTH, or digital media
services; and/or negatively impact the Company’s financial
results from broadcasting.

Sections 21 and 49 of the CRTC’s Broadcasting Distribution
Regulations (the “BDU Regulations”) currently state that a
cable BDU must obtain the consent of an over-the-air (OTA)
broadcaster in order to distribute its signal in a distant
market. In the case of DTH BDUs, the BDU Regulations
permit the distribution of local OTA television signals on a
distant basis without consent within the province of origin,
but the BDU Regulations state that DTH BDUs must obtain
broadcaster consent to deliver an OTA television signal
out-of-province unless the DTH BDU is required to carry the
signal out-of-province on its basic service. There are
questions as to the jurisdictional validity of sections 21 and
49 of the BDU Regulations, which are currently being
considered by the CRTC pursuant to an application by
Rogers Media Inc. (RMI), posted by the Commission on
February 21, 2020, asking the Commission to enforce those
sections. Based on the current language of sections 21 and
49 of the BDU Regulations and depending on the outcome
of RMI’s application, broadcasters may seek to limit

distribution of distant signals or remuneration for their
distribution by the Company, which could increase costs for
the Company and limit its offerings to consumers (including
pursuant to demands for signal take-down or program
blackouts). In addition, any confirmation by the CRTC of the
validity of television broadcast licensees’ right of
authorization regarding the retransmission of their signals in
distant markets could lead to similar demands by
non-Canadian broadcasters. Any such impacts or demands
could significantly impact the Company’s costs and
negatively impact the Company’s financial results.

Telecommunications Act

Under the Telecommunications Act, the CRTC is responsible
for ensuring that Canadians in all regions of Canada have
access to reliable and affordable high-quality
telecommunication services. The CRTC has the authority to
forbear from regulating one or more services or classes of
services provided by a carrier if the CRTC finds that there is
sufficient competition for those services to protect the
interests of users. Retail Internet, home phone services and
mobile wireless services have been forborne from price
regulation. However, regulations do affect certain terms and
conditions under which Shaw’s retail services are provided.
As described further below under “Third Party Internet
Access,” certain Shaw wholesale services are regulated.

Under the Telecommunications Act, the GiC may issue broad
policy directions of general application to the CRTC with
regard to the telecommunications policy directives set out in
the Telecommunications Act (each a “Telecommunications
Policy Direction”). As described below under “Government
Policy Direction to CRTC Concerning Telecommunications,”
a recent Telecommunications Policy Direction was issued by
the GiC with the intention of guiding the CRTC’s decision-
making on telecommunications matters, including in its
recently completed review of mobile wireless services (see
below under “CRTC Wireless Review”).

The CRTC and ISED can also impose monetary penalties on
companies that contravene the Telecommunications Act, the
Radiocommunication Act, and the regulations and rules
promulgated thereunder.

ISED is responsible for the allocation, issuance and
management of radio spectrum pursuant to the
Radiocommunication Act. As well, the technical operating
aspects of the Company’s businesses are regulated by
technical requirements and performance standards
established by ISED, primarily under the
Telecommunications Act and the Radiocommunication Act.

PotentialLegislativeChanges

The Minister of Canadian Heritage and the Minister of
Innovation, Science and Industry were directed, pursuant to
the Ministerial mandate letters issued December 13, 2019,
to “modernize the Broadcasting Act and
Telecommunications Act, examining how best to […] ensure

quality affordable internet, mobile and media access.” The
Minister of Innovation, Science and Industry was also
directed to reduce mobile prices by 25% within two years,
and failing that, to further expand mobile virtual network
operators (MVNOs) in Canada and the CRTC’s mandate on
affordable pricing. In accordance with this mandate, on
March 5, 2020, the Minister of Innovation, Science and
Industry announced the expectation that the national
carriers (Bell Canada, Rogers Communications Canada and
TELUS Communications) reduce their prices for mid-range
data plans (2-6 GB) by 25% over the next two years, and
indicated that if “these targets are not met within two years,
the Federal Government will take action with other regulatory
tools to further increase competition and help reduce
prices.”

In the BTLR Final Report, issued on January 29, 2020, the
Expert Panel made recommendations that may lead to
increased regulatory oversight of retail and wholesale
telecommunications services with an emphasis on affordable
access to advanced networks. If adopted, the BTLR Panel’s
recommendations could result in new regulatory obligations
applicable to the Company’s Wireless or Wireline services.

Implementation of the foregoing Ministerial mandates
(assuming that they remain applicable during the second
session of the 43rd Parliament) whether or not in reliance
upon the recommendations of the BTLR Final Report, could
result in: the introduction of new regulatory measures that
negatively impact the business practices of the Company
and our ability to serve customers and related costs; and/or
negative impacts on the Company’s financial results and
competitiveness in the wireless and wireline market.

ThirdPartyInternetAccess

Shaw is mandated by the CRTC to provide a wholesale high-
speed access (HSA) service at regulated rates to
independent ISPs (“Resellers”), who use the wholesale HSA
services to provide their own retail Internet services to their
end-users (“Third Party Internet Access” or “TPIA”).

Telecom Order CRTC 2019-288

On August 15, 2019, the CRTC issued Telecom Order
2019-288 (the “Order”), which set Shaw’s final wholesale
HSA service rates. The final rates are significantly lower than
the interim rates set in October 2016, and retroactive to
January 31, 2017. The Order, if upheld or insufficiently
varied, will significantly reduce the amount that the
Company can charge for aggregated HSA services and
negatively impact its broadband Wireline revenues and
investments as well as its ability to compete with Resellers
and other facilities-based HSA providers.

Shaw, jointly with Cogeco, Eastlink, Rogers and Videotron
(the “Cable Carriers”), pursued all three routes of appeal of

Management’s Discussion & Analysis Shaw Communications Inc.

35

the Order permitted under the Telecommunications Act,
each with a distinct focus:

(cid:129) On September 13, 2019, the Cable Carriers filed a

motion for leave to appeal the Order with the Federal
Court of Appeal (FCA), as well as a motion to stay the
Order, pending the final judgment on the appeal (if leave
was granted). On November 22, 2019, the motion for
leave to appeal the Order, as well as the motion to stay
the Order pending final judgment on the appeal was
granted. The Cable Carriers’ appeal was heard by the FCA
on June 25-26, 2020.

(cid:129) On November 13, 2019, the Cable Carriers filed a

Petition to federal Cabinet requesting that Cabinet order
the CRTC to: (1) reconsider the Order in conjunction with
a review of the regulatory framework for wholesale
wireline services, while taking into account
telecommunications policy objectives including the need
to encourage innovation and investment in networks; and
(2) vary the Order by cancelling the retroactivity.

(cid:129) On December 13, 2019, the Cable Carriers filed an

application with the CRTC to review and vary the rate-
setting methodology and the resulting rates, as well as
the requirement to make retroactive payments (the “R&V
Proceeding”). The Cable Carriers also requested that the
CRTC stay the Order in the event that the FCA stay of the
Order is no longer in effect in advance of the CRTC’s
disposition of the R&V Proceeding.

On August 15, 2020, pursuant to the Petition to federal
Cabinet, the GiC determined that the “final rates set by the
decision do not, in all instances, appropriately balance the
objectives of the wholesale services framework recognized in
Order in Council P.C. 2016-332 of May 10, 2016 and that
they will, in some instances, undermine investment in high-
quality networks.” However, the GiC determined that varying
or referring the Order back to the CRTC for reconsideration
“is premature pending a decision from the Commission with
respect to the applications” in the R&V Proceeding. Instead,
the GiC “will monitor the public proceeding in respect of the
applications and await the Commission’s decision.”

On September 10, 2020, the FCA dismissed the Cable
Carriers’ appeal of the Order, which was based on questions
of law and jurisdiction, with the effect that the FCA stay of
the Order is no longer in effect.

On September 28, 2020, the CRTC granted a stay of the
Order while the R&V Proceeding is underway and the
Commission considers the Cable Carriers’ application to
review and vary the rates.

Any of the following developments could significantly reduce
the amount that the Company can charge for aggregated
HSA services and negatively impact the Company’s
broadband Wireline revenues and investments as well as its
ability to compete with Resellers and other facilities-based

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Shaw Communications Inc. 2020 Annual Report

HSA providers: a CRTC decision to maintain the final rates
set by the Order, or any variance of the Order by the CRTC
(most likely pursuant to the existing R&V Proceeding, or
further direction from the GiC) that does not result in a
material increase in the rates set by the Order.

Distinction between residential and business wholesale HSA
services

On March 3, 2020, the Commission initiated a proceeding
to examine wholesale HSA tariff provisions that differentiate
between residential and business end-users. The Company’s
tariffs do not limit or restrict reselling to business end-users.
If the Commission’s decision goes beyond addressing
existing tariff provisions that place restrictions on Resellers
based on market segmentation, and mandates new wholesale
access requirements applicable to the Company’s Consumer
or Business Internet services, the Company’s broadband
revenues and investments, as well as its ability to compete,
could be negatively impacted.

Disaggregated Wholesale Services Framework

In 2015, the CRTC completed a review of the wholesale
wireline policy framework, including TPIA, and: (i) extended
mandated wholesale access services to include FTTP
facilities; and (ii) initiated a shift to a new disaggregated
wholesale HSA service model. On June 11, 2020, the
Commission initiated a new proceeding to consider the
appropriate network configuration for disaggregated
wholesale HSA services across the country, and suspended
the proceeding to set final rates, terms, and conditions for
the disaggregated wholesale HSA services in Ontario and
Quebec, which had previously been reviewed and approved
by the CRTC in 2016. The disaggregated wholesale service
configuration that is mandated by the Commission could
require significant and costly modifications to the
Company’s broadband network architecture. The final
mandated rates and the terms of disaggregated HSA services
could negatively impact the Company’s broadband revenues
and investments as well as its ability to compete with
Resellers and other facilities-based disaggregated HSA
providers.

Review of the approach to rate setting for wholesale
telecommunications services

On April 24, 2020, the Commission initiated a proceeding
to review its approach to rate setting for wholesale
telecommunications services. The methodology that is
selected will impact the amount that the Company can
charge for wholesale HSA service and, if the methodology
fails to adequately compensate the Company for the costs
associated with provisioning HSA services as well as a
reasonable return on investment, it will negatively impact
the Company’s broadband Wireline revenues and
investments and our ability to compete with Resellers and
other facilities-based HSA providers. The chosen
methodology could also potentially apply to wholesale

wireless services, including mandated roaming and any
service provisioned pursuant to any mandated MVNO regime
imposed by the Commission in its review of mobile wireless
services (see below under “CRTC Wireless Review”). The
deadline for the submission of replies is currently scheduled
for December 7, 2020.

CRTCWirelessReview

In March 2018, the CRTC declined to extend the mandated
roaming regime to include public WiFi providers. The
Commission subsequently undertook a consultation to
investigate the availability and pricing of low cost data-only
packages, including whether wireless carriers should be
required to offer low-cost data-only packages. In December
2018, the CRTC determined that it would refrain from
mandating specific low-cost data-only plans and instead
opted to direct the three incumbent national wireless carriers
to make available proposed low-cost plans and to keep those
plans in the market at least until a decision is issued in its
2019-20 review of mobile wireless services.

In February 2019, the CRTC initiated its review of the
regulatory framework for mobile wireless services and held a
public hearing in February 2020. The Commission is
reviewing competition in the retail market, including
potential regulatory intervention, such as new retail policies
and mandated low-cost data-only plans, and wholesale
wireless regulation, including wholesale access for MVNOs.

The three incumbent national wireless carriers are required
by CRTC regulation to provide domestic wholesale roaming
services to Shaw and other facilities-based wireless
competitors at regulated rates. In March 2018, the CRTC
finalized the regulated rates for the mandated wholesale
roaming service. As part of its Wireless Review, the CRTC
sought comments on whether there is any need to make
changes to the wholesale roaming policy, but the Notice of
Consultation indicated that the CRTC would not be reviewing
the regulated roaming rates.

At the outset of the proceeding, the Commission conveyed
its preliminary view that it would be appropriate to mandate
wholesale MVNO access to the networks of the national
incumbents. Its Notice of Consultation included a series of
questions regarding the possible eligibility requirements and
other terms and conditions of a possible mandated MVNO
regime. The Telecommunications Policy Direction to the
CRTC regarding telecommunications, described below,
applies to this proceeding. Final submissions were filed
July 15, 2020, bringing the proceeding to a close. The
CRTC’s determinations in this proceeding could negatively
impact the Company’s financial results, growth prospects,
and operational flexibility.

36-MonthDeviceFinancing

On August 2, 2019, following the introduction by the
national incumbent wireless carriers of equipment

installment plans (EIPs) ranging from 24- to 36-months, the
Commission ordered all wireless service providers to cease
offering EIPs longer than 24-months, and initiated a
proceeding to examine whether 36-month EIPs are
compliant with the Wireless Code. The proceeding closed in
October 2019, and a decision is outstanding. If 36-month
EIPs are permitted, it could impact our Wireless division’s
ability to gain market-share.

GovernmentPolicyDirectiontoCRTC
RegardingTelecommunications

On June 16, 2019, the GiC published a finalized Policy
Direction (following its publication of a proposed Policy
Direction on March 9, 2019) that provides general guidance
to the CRTC on all telecommunications regulatory measures,
including those affecting Shaw’s Consumer and Business
Internet and Phone services, wholesale telecommunications
services, and Shaw’s Wireless services. The
Telecommunications Policy Direction directs the CRTC to
consider how measures can promote all forms of competition
and investment, as well as affordability, consumer interests
and innovation. The impact of the new Policy Direction will
depend on how the CRTC interprets it in the context of
specific matters and proceedings.

RetailSalesPractices

In June 2018, the GiC issued an order to the CRTC,
directing it to investigate the retail sales practices used by
Canada’s large telecommunications carriers and report back
to the GiC with its findings on the prevalence of such
practices and how existing consumer protections could be
expanded, or new protections developed, to ensure
consumers are empowered and treated fairly by their service
providers.

On February 20, 2019, the CRTC published its Report on
Misleading or Aggressive Communications Retail Sales
Practices and found that “a significant portion of Canadians
are experiencing misleading or aggressive sales practices
through all types of sales channels” in connection with their
purchase of telecommunications and broadcasting services.
While the Report did not result in new rules or regulatory
obligations, the Report’s findings, coupled with a planned
Commission examination of activities undertaken in 2020-
2021 to address those findings, could lead to new measures
implemented in the context of current or future proceedings.
The introduction of any such measures could negatively
impact our ability to serve our customers, result in cost
increases for the Company and negatively impact the
Company’s revenue.

AccessforWirelineNetwork

For its wireline network Shaw requires access to support
structures, such as poles, strand and conduits of
telecommunication carriers and electric utilities, in order to

Management’s Discussion & Analysis Shaw Communications Inc.

37

deploy cable facilities. Under the Telecommunications Act,
the CRTC has jurisdiction over support structures of
telecommunication carriers, including rates for third party
use. The CRTC’s jurisdiction does not extend to electrical
utility support structures, which are regulated by provincial
utility authorities. Shaw’s wireline network also requires
access to construct facilities in roadways and other public
places. Under the Telecommunications Act, Shaw may
access such places with the consent of the municipality or
other public authority having jurisdiction.

On December 10, 2019, the Commission initiated a review
to examine “potential barriers and/or regulatory solutions to
building new facilities or interconnecting to existing facilities
in order to extend broadband-capable networks more
efficiently into underserved areas […].” The Commission
specifically requested comments on barriers such as access
to affordable transport services and efficient use of support
structures; how and to what extent these barriers are
preventing carriers from extending transport networks and
offering services in underserved regions; and proposals on
potential regulatory measures to address the barriers. Due to
delays caused by the COVID-19 pandemic, this proceeding
is still ongoing. The introduction of regulatory requirements
applicable to the provision of wholesale transport services in
rural or remote areas could negatively impact the Company’s
financial results.

Radiocommunication Act

Our Wireless division holds licences for the use of
radiofrequency spectrum required to operate its mobile
wireless business. Those spectrum licences are administered
by ISED under the Radiocommunication Act. Spectrum use
is governed by conditions of license, including license term,
transferability/divisibility, technical compliance
requirements, lawful interception, research and
development, and mandated antenna site sharing and
domestic roaming services.

Any changes to the Radiocommunications Act pursuant to
the BTLR (see “Government Regulations and Regulatory
Developments”) could impact the business practices of the
Company and/or the processes governing its acquisition of
new spectrum for purposes of building its wireless networks.

WirelessSpectrumLicences

The Company’s AWS-1 spectrum licences were renewed in
2019 for a new 20-year term. The Company’s AWS-3
spectrum licences were issued in April 2015 and have a
term of 20 years. The 700 MHz and 2500 MHz spectrum
licences that the Company purchased from Quebecor were
initially issued in February 2014 and May 2015,
respectively for a term of 20 years. The Company also holds
other 2500 MHz licences, including those acquired at
ISED’s 2018 residual auction, which were issued for a
20-year term. The Company also acquired 600 MHz licences
at ISED’s 2019 auction, which were issued for a 20-year
term.

38

Shaw Communications Inc. 2020 Annual Report

The Company’s licences come with conditions, including a
variety of deployment conditions. In July 2019, ISED issued
a decision in response to its consultation on a new set of
smaller service areas for spectrum licensing (“Tier 5 Service
Areas”) to complement ISED’s existing service areas. ISED
has created Tier 5 Service Areas with the objective of
encouraging additional access to spectrum within rural areas
pursuant to its licensing process. Currently, none of the
Company’s licences are subject to Tier 5 deployment
requirements, but future licences may incorporate a
requirement for deployment in such new service areas.

In June 2019, ISED released its decision on revisions to the
3500 MHz (3450-3650 MHz) band, which enabled existing
holders to retain a portion of their 3500 MHz spectrum to
convert to mobile spectrum, with the remaining spectrum to
be made available for auction. In March 2020, ISED
released its policy and licensing framework (the
“Framework”) for the upcoming 3500 MHz (3450-3650
MHz) auction, following a public consultation process in
2019. The Framework adopted a spectrum set-aside for
eligible entities, the amount of which differs by area
depending on the amount of spectrum available for auction
and whether the area includes a large population centre. The
auction is scheduled to commence in June 2021.

In August 2020, ISED commenced a public consultation on
proposed revisions to the 3800 MHz band (3650-4200
MHz). The consultation seeks comments on, among other
things, whether and how the band should be repurposed to
include mobile use and the treatment of existing users in the
band.

Following a consultation in 2018, ISED released a decision
allowing future mobile use in the millimetre wave bands,
including 26 GHz, 28 GHz, and 38 GHz bands, as well as
licence-exempt use in the 64-71 GHz bands. The details of
the licensing framework for these bands will be the subject
of a future proceeding.

AccessforWirelessNetwork

Our Wireless division’s operations depend on being able to
locate and construct wireless antenna sites, which in some
cases requires certain authorizations or approvals from
municipalities, which vary from one municipality to another
but are also subject to federal oversight. The process for
such approvals can include a comprehensive consultation
process related to local land use priorities and new antenna
site design parameters.

The Wireless division also uses arrangements whereby it
co-locates its antennae equipment on towers and/or sites
owned and operated by third party tower and/or sites
providers and the three national wireless incumbent carriers.
Pursuant to the conditions of their spectrum licences and
the CRTC’s policy framework for wholesale wireless services,
the three national wireless incumbent carriers must allow
competitors, including Freedom Mobile and Shaw Mobile, to

co-locate equipment at these locations. However, the
application and approval process for the sharing of towers is
lengthy, and the ISED and CRTC processes that are available
to enforce the existing rules can also be challenging and
time consuming. The CRTC’s review of mobile wireless
services included a focus on reducing barriers to
infrastructure deployment and whether any further regulatory
measures are required to reduce barriers to the deployment
of wireless infrastructure.

Copyright Act
Canada’s Copyright Act accords the creators and owners of
content various rights to authorize or be remunerated for the
use of their works and performances, including, in some
instances, by broadcast distribution undertakings. In
addition, the Copyright Act creates certain exceptions that
permit the use of copyrighted works without the
authorization or remuneration of rights holders.

NeworPotentialLegislativeChanges
On December 17, 2018, Bill C-86, the Budget
Implementation Act (BIA), received Royal Assent and
contains several amendments to the Copyright Act which
came into force on April 1, 2019. The amendments create
the potential for increased fees as well as risk of copyright
infringement. Changes to the Copyright Act introduced by
the BIA include the elimination of the Copyright Act’s
mandatory tariff-setting regime for tariffs applicable to the
public performance of works, providing performance rights
collectives the option of negotiating payments on a
user-by-user basis through direct licensing. A direct
licensing approach, if undertaken by a collective to which
Shaw remits tariff payments, could increase royalties as well
as the transactional costs associated with clearing
copyrights. The BIA also potentially increases risk of claims
(and associated liability) in connection with unrepresented
repertoire, by removing a provision that had prevented
infringement proceedings by unrepresented rightsholders in
situations where no tariff was filed. Finally, pursuant to the
Copyright Act, the Copyright Board of Canada (the
“Copyright Board”) oversees the collective administration of
copyright royalties in Canada, including the review and
approval of copyright tariff royalties payable to copyright
collectives by BDUs, television broadcasters and online
content services. The Copyright Board may also make rulings
on the interpretation of the Copyright Act in the course of
issuing copyright tariff decisions.

The Minister of Canadian Heritage and the Minister of ISED
were directed, pursuant to their mandate letters issued
December 13, 2019, to work together in reviewing the
Copyright Act. Any amendments to the Copyright Act that
modify the terms and conditions applicable to the use of
content, including new rights and/or the scope of flexibility
pursuant to exceptions under the Copyright Act, could create
increased fees and negatively impact the business practices
of the Company, as well as the ability to serve our
customers.

PotentialforNeworIncreasedFees
In August 2017, the Copyright Board issued a decision
interpreting the scope and meaning of the “making
available” provision (section 2.4(1.1) of the Copyright Act).
The Copyright Board determined that as a result of
section 2.4(1.1), the mere making available of a work on a
server for the purpose of later streaming or download by the
public is an event for which a tariff was payable, expanding
the scope of the performance right and the Society of
Composers, Authors and Music Publishers of Canada’s
(SOCAN) entitlement to royalties. In September 2017, the
Company, along with a number of other broadcasting and
Internet companies, filed an application for judicial review,
arguing that the Copyright Board’s interpretation of the
“making available” provision was erroneous. In June 2020,
the FCA overturned the Copyright Board’s interpretation. The
deadline to file an application for leave to appeal to the
Supreme Court of Canada (SCC) is November 12, 2020. If
leave is sought and granted and the SCC restores the
Copyright Board’s interpretation, it could lead to new claims
by rights holders in connection with Company technologies
that facilitate downloading.

On December 18, 2018, the Copyright Board released a rate
decision for the Distant Signal Retransmission Tariff for the
past tariff period of 2014-2018, inclusive, which introduced
a rate increase that applied retroactively, and established an
interim tariff for 2019 based on the 2018 rate. Both the
Copyright Collective of Canada (the “Collectives”) and
Objectors filed a Notice of Application for judicial review with
the FCA on November 4, 2019. If the Collectives succeed in
the judicial review, the Company could become subject to
significantly increased royalty rates for the 2014-208 period,
pursuant to either the FCA’s decision in the judicial review or
any redetermination of the rates by the Copyright Board.

Privacy and Anti-Spam Legislation

PrivacyLegislation

ThePersonalInformationProtectionand
ElectronicDocumentsAct(Canada)(PIPEDA)
is Canada’s federal privacy law regulating the collection, use,
and disclosure of personal information in Canada by a
federally regulated organization in the private sector. The
Company has established a privacy policy and its internal
privacy processes in accordance with PIPEDA.

The Company has implemented the necessary processes to
comply with the PIPEDA provisions requiring mandatory
reporting of serious privacy breaches, which came into effect
on November 1, 2018. These provisions require companies
to: (i) track all breaches of security safeguards that involve
personal information under their control, and (ii) report to
affected individuals and to the Office of the Privacy
Commissioner of Canada (OPC) serious breaches of personal
information that create a real risk of significant harm.
Failure to report in accordance with these provisions could
result in fines.

Management’s Discussion & Analysis Shaw Communications Inc.

39

Consent Guidelines issued by the OPC came into effect on
January 1, 2019. These guidelines set out principles for
organizations to follow in order to obtain meaningful consent
and require that organizations provide more interactive,
easy-to-understand privacy disclosures to their users. The
Company maintains internal practices and policies to
facilitate compliance with these Consent Guidelines.

Global policy developments and heightened public attention
on privacy issues have prompted reviews of privacy
legislation and regulations in Canada. Any changes to
privacy laws and regulations applicable to Shaw could
require the Company to adjust its policies and practices in
key areas including data anonymization, consent, and data
portability.

Such changes could result in new costs payable by the
Company, impede the Company’s ability to provide services
efficiently to its customers, and expose the Company to
increased penalties and claims in connection with any
non-compliance.

Canada’sAnti-SpamLegislation(CASL)

CASL sets out a comprehensive regulatory regime regarding
online commerce, including requirements to obtain consent
prior to sending commercial electronic messages and
installing computer programs. CASL is administered

primarily by the CRTC, and non-compliance may result in
fines of up to $10 million. The Company maintains internal
practices and policies to facilitate compliance with CASL.

On June 5, 2020, the FCA dismissed an appeal filed by
CompuFinder, in which the appellant challenged the
constitutionality of CASL. In addition to upholding the
constitutionality of CASL, the FCA provided guidance on the
business to business relationship exemption as well as the
conspicuous publication rules and the CASL requirements
for a functional unsubscribe mechanism.

Environmental matters

Shaw’s operations are subject to environmental regulations,
including those related to electronic waste, printed paper
and packaging. A number of provinces have enacted
regulations providing for the diversion of certain types of
electronic and other waste through product stewardship
programs (PSP). Under a PSP, companies who supply
designated products in or into a province are required to
participate in or develop an approved program for the
collection and recycling of designated materials and, in
some cases, pay a per item fee. Such regulations have not
had, and are not expected to have, a material effect on the
Company’s earnings or competitive position.

40

Shaw Communications Inc. 2020 Annual Report

KEY PERFORMANCE DRIVERS

Shaw measures the success of its strategies using a number
of key performance drivers which are outlined below,
including a discussion as to their relevance, definitions,
calculation methods and underlying assumptions.

Financial Measures

Revenue

Revenue is a measurement determined in accordance with
International Financial Reporting Standards (IFRS). It
represents the inflow of cash, receivables or other
consideration arising from the sale of products and services.
Revenue is net of items such as trade or volume discounts,
agency commissions, and certain excise and sales taxes. It is
the base on which free cash flow, a key performance driver,
is determined; therefore, it measures the potential to deliver
free cash flow as well as indicating growth in a competitive
market place.

The Company’s continuous disclosure documents may
provide discussion and analysis of non-GAAP financial
measures. These financial measures do not have standard
definitions prescribed by IFRS and therefore may not be
comparable to similar measures disclosed by other
companies. The Company’s continuous disclosure
requirements may also provide discussion and analysis of
additional GAAP measures. Additional GAAP measures

include line items, headings, and sub-totals included in
financial statements. The Company utilizes these measures
in making operating decisions and assessing its
performance. Certain investors, analysts and others utilize
these measures in assessing the Company’s operational and
financial performance and as an indicator of its ability to
service debt and return cash to shareholders. These
non-GAAP measures and additional GAAP measures have not
been presented as an alternative to net income or any other
measure of performance or liquidity prescribed by IFRS. The
following contains a description of the Company’s use of
non-GAAP financial measures and additional GAAP
measures and provides a reconciliation to the nearest IFRS
measure or provides a reference to such reconciliation.

AdjustedEBITDA

Adjusted earnings before interest, taxes, depreciation, and
amortization (“adjusted EBITDA”) (previously referred to as
“Operating income before restructuring costs and
amortization”) is calculated as revenue less operating,
general and administrative expenses. It is intended to
indicate the Company’s ongoing ability to service and/or
incur debt and is therefore calculated before items such as
restructuring costs, equity income/loss of an associate or
joint venture, amortization (a non-cash expense), taxes, and
interest. Adjusted EBITDA is one measure used by the
investing community to value the business.

Management’s Discussion & Analysis Shaw Communications Inc.

41

Adjusted EBITDA has no directly comparable IFRS financial
measure. Alternatively, the following table provides a
reconciliation of net income to adjusted EBITDA:

Year ended August 31,

(1) Fiscal 2020 figures reflect the impact of the adoption

and application of IFRS 16 while Fiscal 2019 figures do
not and are not comparable. See “New Accounting
Standards” as well as discussions under “Results of
Operations” and “Segmented Operations Review.”

(millions of Canadian dollars)

2020 (1)

2019

Change %

Net Income

688

733

(6.1)

Netdebt

14

(9) >(100.0)

(16)

(21)

(23.8)

65

85

(23.5)

1,168

974

19.9

The Company uses this measure to perform valuation-related
analysis and make decisions about the Company’s capital
structure. We believe this measure aids investors in
analyzing the value of the business and assessing our
leverage. Refer to “Liquidity and Capital Resources” for
further detail.

Netdebtleverageratio

The Company uses this ratio to determine its optimal
leverage ratio. Refer to “Liquidity and Capital Resources” for
further detail.

3
274

3
258

–
6.2

Freecashflow

Add back (deduct):

Restructuring costs
Amortization:

Deferred equipment

revenue

Deferred equipment

costs

Property, plant and

equipment,
intangibles and
other
Amortization of

financing costs –
long-term debt
Interest expense
Equity income (loss) of
an associate or joint
venture

Loss on disposal of an
associate or joint
venture

Other gains (losses)
Current income tax

expense

Deferred income tax
expense (recovery)

–

(46)

(100.0)

–
16

109
(100.0)
(50) >(100.0)

120

114

5.3

59

4

>100.0

Adjusted EBITDA

2,391

2,154

11.0

(1) Fiscal 2020 figures reflect the impact of the adoption

and application of IFRS 16 while Fiscal 2019 figures do
not and are not comparable. See “New Accounting
Standards” as well as discussions under “Results of
Operations” and “Segmented Operations Review.”

AdjustedEBITDAmargin

Adjusted EBITDA margin (previously referred to as
“Operating margin”) is calculated by dividing adjusted
EBITDA by revenue. Adjusted EBITDA margin is also one of
the measures used by the investing community to value the
business. Adjusted EBITDA margin has no directly
comparable IFRS financial measure.

Wireline
Wireless

Year ended August 31,

2020 (1)

2019

Change %

48.3% 45.5%
28.9% 19.0%

6.2
52.1

Combined Wireline and

Wireless

44.2% 40.3%

9.7

42

Shaw Communications Inc. 2020 Annual Report

The Company utilizes this measure to assess the Company’s
ability to repay debt and pay dividends to shareholders.

In conjunction with the adoption of IFRS 16, we have
amended our definition of free cash flow to remove the
increase to adjusted EBITDA attributable to IFRS 16 to
ensure a consistent focus on free cash flow generation.

Free cash flow consists of adjusted EBITDA, adding
dividends from equity accounted associates, changes in
receivable related balances with respect to Wireline
customer equipment financing transactions as a cash item
and deducting capital expenditures (on an accrual basis and
net of proceeds on capital dispositions) and equipment costs
(net), interest, cash taxes paid or payable, interest on lease
liabilities and payments relating to lease liabilities,
dividends paid on the preferred shares, recurring cash
funding of pension amounts net of pension expense and
adjusted to exclude share-based compensation expense.

Free cash flow has not been reported on a segmented basis.
Certain components of free cash flow, including adjusted
EBITDA, continue to be reported on a segmented basis.
Capital expenditures and equipment costs (net) are also
reported on a segmented basis. Other items, including
interest and cash taxes, are not generally directly
attributable to a segment, and are reported on a
consolidated basis.

Free cash flow is calculated as follows:

(millions of Canadian dollars)

Revenue

Consumer
Business

Wireline

Service
Equipment

Wireless

Intersegment eliminations

Adjusted EBITDA (1)(3)

Wireline
Wireless

Capital expenditures and equipment costs (net): (2)

Wireline
Wireless

Free cash flow before the following
Less:

Interest
Interest on lease liabilities (3)
Cash taxes
Lease payments relating to lease liabilities (3)

Other adjustments:

Dividends from equity accounted associates
Non-cash share-based compensation
Pension adjustment
Customer equipment financing
Preferred share dividends

Free cash flow (1)

Year ended August 31,

2020

2019

Change %

3,683 3,743
557

567

4,250 4,300
694
353

815
351

1,166 1,047

5,416 5,347
(7)

(9)

5,407 5,340

2,054 1,955
199

337

2,391 2,154

815
296

827
385

1,111 1,212

1,280

942

(223)
(44)
(148)
(112)

(256)
–
(160)
–

–
2
1
–
(9)

10
3
7
1
(9)

(1.6)
1.8

(1.2)
17.4
(0.6)

11.4

1.3
28.6

1.3

5.1
69.3

11.0

(1.5)
(23.1)

(8.3)

35.9

(12.9)
>100.0
(7.5)
>100.0

(100.0)
(33.3)
(85.7)
(100.0)
–

747

538

38.8

(1) Adjusted EBITDA and free cash flow are non-GAAP measures and should not be considered substitutes or alternatives for

GAAP measures. These are not defined terms under IFRS and do not have a standard meaning, and therefore may not be a
reliable way to compare us to other companies. See “Key Performance Drivers” for information about these measures.

(2) Per Note 26 to the audited Consolidated Financial Statements.
(3) Fiscal 2020 figures reflect the impact of the adoption and application of IFRS 16 while Fiscal 2019 figures do not and are
not comparable. See “New Accounting Standards” as well as discussions under “Results of Operations” and “Segmented
Operations Review.”

Statistical Measures

Subscribercounts(orRevenueGenerating
Units(RGUs))

The Company measures the count of its subscribers in its
Consumer, Business, and Wireless divisions.

In the Consumer and Business divisions, Wireline Video
subscribers include residential customers, multiple dwelling
units (MDUs) and commercial customers. A residential
subscriber who receives at a minimum, basic cable service, is

counted as one subscriber. In the case of MDUs, such as
apartment buildings, each tenant with a minimum of basic
cable service is counted as one subscriber, regardless of
whether invoiced individually or having services included in
his or her rent. Each building site of a commercial customer
(e.g., hospitals, hotels or retail franchises) that is receiving at
a minimum, basic cable service, is counted as one
subscriber. Video satellite subscribers are counted in the
same manner as Wireline Video customers except that it also
includes seasonal customers who have indicated their
intention to reconnect within 180 days of disconnection.

Management’s Discussion & Analysis Shaw Communications Inc.

43

Internet customers include all modems on billing and Phone
includes all phone lines on billing. All subscriber counts
exclude complimentary accounts but include promotional
accounts.

Consumer and Business divisions’ RGUs represent the
number of products sold to customers and includes Video
(cable and Satellite subscribers), Internet customers, and
Phone lines. As at August 31, 2020 these combined
divisions had approximately 5.3 million RGUs.

In the Wireless division, a recurring subscriber or RGU (e.g.,
cellular phone, smartphone, tablet, mobile Internet device)
has access to the wireless network for voice and/or data
communications, whether prepaid or postpaid. Prepaid
subscribers include RGUs where the account is within 90
days of the prepaid credits expiring. As at August 31, 2020
the Wireless division had approximately 1.8 million RGUs.

WirelessPostpaidChurn

Wireless postpaid subscriber or RGU churn (“postpaid
churn”) measures success in retaining subscribers. Wireless
postpaid churn is a measure of the number of postpaid
subscribers that deactivated during a period as a percentage
of the average postpaid subscriber base during a period,
calculated on a monthly basis. It is calculated by dividing
the number of Wireless postpaid subscribers that
deactivated (in a month) by the average number of postpaid
subscribers during the month. When used or reported for a
period greater than one month, postpaid churn represents
the sum of the number of subscribers deactivating for each
period incurred divided by the sum of the average number of
postpaid subscribers of each period incurred. Refer to
“Segmented Operations Review” for postpaid churn details
and description.

Postpaid churn increased 8-basis points in fiscal 2020 to
1.40% from 1.32% in fiscal 2019, reflecting the increased
competitive environment experienced during the year.

Wirelessaveragebillingpersubscriberunit
(ABPU)

Wireless ABPU is an industry metric that is useful in
assessing the operating performance of a wireless entity. We
use ABPU as a measure that approximates the average
amount the Company invoices an individual subscriber unit
on a monthly basis. ABPU helps us to identify trends and
measures the Company’s success in attracting and retaining
higher lifetime value subscribers. Wireless ABPU is
calculated as service revenue (excluding the allocation of the
device subsidy attributable to service revenue under IFRS
15) plus the monthly re-payments of the outstanding device
balance owing from customers on contract, divided by the
average number of subscribers on the network during the
period and is expressed as a rate per month. Refer to
“Segmented Operations Review” for ABPU details and
description.

44

Shaw Communications Inc. 2020 Annual Report

In fiscal 2020, ABPU grew 5.9% to $44.13 compared to
$41.67 in the prior year. ABPU growth reflects the
increased number of customers that are subscribing to
higher value service plans, partially offset by reduced
roaming revenue due to less travel and roaming outside of
the Company’s wireless home network resulting from the
impact of the COVID-19 pandemic.

Wirelessaveragerevenuepersubscriberunit
permonth(ARPU)

Wireless ARPU is calculated as service revenue divided by
the average number of subscribers on the network during the
period and is expressed as a rate per month. This measure is
an industry metric that is useful in assessing the operating
performance of a wireless entity, but does not have a
standardized meaning under IFRS. Refer to “Segmented
Operations Review” for ARPU details and description.

In fiscal 2020, ARPU grew 2.7% to $38.95 compared to
$37.92 in the prior year. ARPU growth reflects the
increased number of Wireless customers subscribing to
higher service plans, partially offset by lower roaming
revenue in the last two quarters of the year due to less travel
and roaming outside of the Company’s wireless home
network resulting from the impact of the COVID-19
pandemic.

CRITICAL ACCOUNTING POLICIES AND
ESTIMATES

The Company prepared its Consolidated Financial
Statements in accordance with IFRS as issued by the
International Accounting Standards Board (IASB). An
understanding of the Company’s accounting policies is
necessary for a complete analysis of results, financial
position, liquidity, and trends. Refer to Note 2 to the
Consolidated Financial Statements for additional information
on accounting policies. The following section discusses key
estimates and assumptions that management has made
under IFRS and how they affect the amounts reported in the
Consolidated Financial Statements and accompanying notes.
The following is a discussion of the Company’s critical
accounting policies.

Revenue and expense recognition

The identification of performance obligations within a
contract and the timing of satisfaction of performance
obligations under long-term contracts requires judgment. For
bundled arrangements, we account for individual products
and services when they are separately identifiable, and the
customer can benefit from the product or service on its own
or with other readily available resources. The Company has
multiple deliverable arrangements consisting of upfront fees
(subscriber connection fee revenue and/or customer premise
equipment revenue) and related subscription revenue. The
Company determined that the upfront fees charged to
customers do not constitute separate performance

obligations; therefore, these revenue streams are assessed as
an integrated package.

Customerpremiseequipmentrevenueand
costs

Revenue is considered earned as services are performed,
provided that at the time of performance, ultimate collection
is reasonably assured. Such performance is regarded as
having been achieved when reasonable assurance exists
regarding the measurement of the consideration that will be
derived from rendering the service. Revenue from Video,
Internet, Phone, DTH, and Wireless customers includes
subscriber revenue earned as services are provided. The
revenue is considered earned as the period of service
relating to the customer billing elapses. In addition to
monthly service plans, the Company also offers multi-year
service plans in which the total amount of the contractual
service revenue is accounted for on a straight-line basis over
the term of the plan.

When a customer can modify their contract within
predefined terms such that we are not able to enforce the
transaction price agreed to, but can only contractually
enforce a lower amount, we allocate revenue between
performance obligations using the minimum enforceable
rights and obligations and any excess amount is recognized
as revenue as its earned.

Subscriberconnectionfeerevenue

Connection fees have no standalone value to the customer
separate and independent of the Company providing
additional subscription services, therefore the connection fee
revenue must be deferred as contract liabilities and
recognized systematically over the periods that the
subscription services are earned. There is no specified term
for which the customer will receive the related subscription
service, therefore the Company has considered its customer
churn rate and other factors, such as competition from new
entrants, to determine the deferral period of three years for
Wireline customers and two years for Wireless customers.

Subscriberconnectionandinstallationcosts

The costs of physically connecting a new home are
capitalized as part of the Company’s distribution system as
the service potential of the distribution system is enhanced
by the ability to generate future subscriber revenue. Costs of
disconnections are expensed as incurred as the activity does
not generate future revenue.

Costsincurredtoobtainorfulfillacontract

The incremental costs to obtain or fulfill a contract with a
customer are deferred and amortized into operating expenses
over their expected period of benefit to the extent they are
recoverable. These costs include certain commissions paid
to internal and external representatives that we expect to be
recoverable. Determining the deferral criteria for these costs
requires us to make significant judgments.

Customer premise equipment available for sale, which
generally includes DTH equipment, has no standalone value
to the customer separate and independent of the Company
providing additional subscription services. Therefore, the
equipment revenue is deferred and recognized systematically
over the periods that the subscription services are earned. As
the equipment sales and the related subscription revenue
are considered one transaction, recognition of the equipment
revenue commences once the subscriber service is activated.
There is no specified term for which the customer will
receive the related subscription service, therefore the
Company has considered various factors including customer
churn, competition from new entrants, and technology
changes to determine the deferral period of three years.

In conjunction with equipment revenue, the Company also
incurs incremental direct costs which include equipment
and related installation costs. These direct costs cannot be
separated from the undelivered subscription service included
in the multiple deliverable arrangement. Under IAS 2
“Inventories,” these costs represent inventoriable costs and
are deferred and amortized over the period of three years,
consistent with the recognition of the related equipment
revenue. The equipment and installation costs generally
exceed the amounts received from customers on the sale of
equipment (the equipment is sold to the customer at a
subsidized price). The Company defers the entire cost of the
equipment, including the subsidy portion, as it has
determined that this excess cost will be recovered from
future subscription revenues and that the investment by the
customer in the equipment creates value through increased
retention.

ShawBusinessinstallationrevenueand
expenses

The Company also receives installation revenues in its Shaw
Business operation on contracts with commercial customers
which are deferred and recognized as revenue on a straight-
line basis over the related service contract, generally
spanning two to ten years. Direct and incremental costs
associated with the service contract, in an amount not
exceeding the upfront installation revenue, are deferred and
recognized as an operating expense on a straight-line basis
over the same period.

Wirelessequipmentrevenue

Revenue for performance obligations satisfied at a point in
time is recognized when control of the item or service
transfers to the customer. Revenue from the direct sale of
equipment to subscribers or dealers is recognized when the
equipment is delivered and accepted by the subscribers or
dealers.

Management’s Discussion & Analysis Shaw Communications Inc.

45

For bundled arrangements (i.e., wireless handsets and voice
and data services), items are accounted for as separate
performance obligations if the item meets the definition of a
distinct good or service. Stand-alone selling prices are
determined using observable prices adjusted for market
conditions and other factors, as appropriate. The Company
offers a discretionary wireless handset discount program,
whereby the subscriber earns the applicable discount by
maintaining services with the Company, such that the
receivable relating to the discount at inception of the
transaction is reduced over a period of time. This discount is
allocated proportionately between the equipment and service
revenue, with the equipment discount recognized when the
handset is delivered and the corresponding service discount
is classified as a contract asset. The contract asset is
reduced on a straight-line basis over the period which the
discount is forgiven to a maximum of two years with an
offsetting reduction to service revenue.

The Company also offers a plan allowing customers to
receive a larger up-front handset discount than they would
otherwise qualify for if they pay a predetermined incremental
charge to their existing service plan on a monthly basis. The
charge is billed on a monthly basis but is recognized as
revenue when the handset is delivered and accepted by the
subscriber. The amount receivable is classified as part of
other current or non-current receivables, as applicable, in
the Consolidated Statements of Financial Position.

Incomestatementclassification

The Company distinguishes amortization of deferred
equipment revenue and deferred equipment costs from the
revenue and expenses recognized from ongoing service
activities on its income statement. Equipment revenue and
costs are deferred and recognized over the anticipated term
of the related future revenue (i.e., the monthly service
revenue) with the period of recognition spanning three to five
years. As a result, the amortization of deferred equipment
revenue and deferred equipment costs are non-cash items on
the income statement, similar to the Company’s amortization
of deferred indefeasible right to use (IRU) revenue, which
the Company also segregates from ongoing revenue. Further,
within the lifecycle of a customer relationship, the customer
generally purchases customer premise equipment at the
commencement of the customer relationship, whereas the
subscription revenue represents a continuous revenue stream
throughout that customer relationship. Therefore, the
segregated presentation provides a clearer distinction within
the income statement between cash and non-cash activities
and between up-front and continuous revenue streams,
which assists financial statement readers to predict future
cash flows from operations.

Allowance for doubtful accounts

A significant portion of the Company’s revenues are earned
from selling on credit to individual subscribers. Because

46

Shaw Communications Inc. 2020 Annual Report

there are some customers who do not pay their debts, selling
on credit necessarily involves credit losses. The Company is
required to make an estimate of an appropriate allowance for
doubtful accounts on its receivables. In determining its
estimate, the Company considers factors such as the number
of days the account is past due, whether or not the customer
continues to receive service, the Company’s past collection
history and changes in business circumstances. The
estimated allowance required is a matter of judgment and
the actual loss eventually sustained may be more or less
than the estimate, depending on events which have yet to
occur and which cannot be foreseen, such as future
business, personal and economic conditions. Conditions
causing deterioration or improvement in the aging of
accounts receivable and collections will increase or decrease
bad debt expense.

Leases

The application of IFRS 16 requires the Company to make
judgments that affect the valuation of the lease liabilities
and the valuation of right-of-use assets.

In determining whether a contract contains a lease, the
Company makes judgments in determining whether the
contract involves the use of an identified asset, whether the
Company has the right to obtain substantially all of the
economic benefits from use of the asset throughout the
period of use, and whether the Company has the right to
direct the use of the identified asset.

In determining the contract term, the Company makes
judgments in determining the non-cancellable period of the
lease and the impact to the term of any options in the
contract including options to extend or terminate the lease
and whether or not the Company is reasonably certain to
exercise these options.

When determining the interest rate used for discounting
future cash flows the Company uses the incremental
borrowing rate unless the rate implicit in the lease is readily
determinable. The determination of the incremental
borrowing rate is derived from publicly available rates and
adjusted for lease terms. A single incremental borrowing rate
is applied to a portfolio of leases with similar characteristics.

Property, plant and equipment and other
intangibles – capitalization of direct labour
and overhead

The cost of property, plant and equipment and other
intangibles includes direct construction or development
costs (such as materials and labour) and overhead costs
directly attributable to the construction or development
activity. The Company capitalizes direct labour and direct
overhead incurred to construct new assets, upgrade existing
assets and connect new subscribers. These costs are
capitalized as they are directly attributable to the

acquisition, construction, development or betterment of the
networks or other intangibles. Repairs and maintenance
expenditures are charged to operating expenses as incurred.

Directlabourandoverheadcostsare
capitalizedinthreeprincipalareas:

1.

2.

3.

Corporate departments such as Technology,
Operations, Products, and Supply Chain (TOPS):
TOPS is involved in overall planning and development
of the Video/Internet/Phone/Wireless infrastructure.
Labour and overhead costs directly related to these
activities are capitalized as the activities directly
relate to the planning and design of the construction
of the distribution system. In addition, TOPS devotes
considerable efforts towards the development of
systems to support Phone, WiFi, and projects related
to new customer management, billing, and operating
support systems. Labour costs directly related to these
and other projects are capitalized.

Cable regional construction departments, which are
principally involved in constructing, rebuilding and
upgrading the Cable/Internet/Phone infrastructure:
Labour and overhead costs directly related to the
construction activity are capitalized as the activities
directly relate to the construction or upgrade of the
distribution system. Capital projects include, but are
not limited to, new subdivision builds, increasing
network capacity by reducing the number of homes
fed from each node, and upgrades of plant capacity
and the WiFi build.

Subscriber-related activities such as installation of
new drops and Internet and Phone services: The
labour and overhead directly related to the installation
of new services are capitalized as the activity involves
the installation of capital assets (e.g., wiring,
software) which enhance the service potential of the
distribution system through the ability to earn future
revenues. Costs associated with service calls,
collections, disconnects, and reconnects that do not
involve the installation of a capital asset are expensed.

Amounts of direct labour and direct overhead capitalized
fluctuate from year to year depending on the level of
customer growth and plant upgrades for new services. In
addition, the level of capitalization fluctuates depending on
the proportion of internal labour versus external contractors
used in construction projects.

The percentage of direct labour capitalized in many cases is
determined by the nature of employment in a specific
department. For example, a significant portion of labour and
direct overhead of the cable regional construction
departments is capitalized as a result of the nature of the
activity performed by those departments. Capitalization is
also based on piece rate work performed by unit-based

employees which is tracked directly. In some cases, the
amount of capitalization depends on the level of
maintenance versus capital activity that a department
performs. In these cases, an analysis of work activity is
applied to determine this percentage split.

Amortization policies and useful lives

The Company amortizes the cost of property, plant and
equipment and other intangibles over the estimated useful
service lives of the items. These estimates of useful lives
involve considerable judgment. In determining these
estimates, the Company takes into account industry trends
and company-specific factors, including changing
technologies and expectations for the in-service period of
these assets. On an annual basis, the Company reassesses
its existing estimates of useful lives to ensure they match
the anticipated life of the technology from a revenue-
producing perspective. If technological change happens
more quickly or in a different way than the Company has
anticipated, the Company may have to shorten the estimated
life of certain property, plant and equipment or other
intangibles which could result in higher amortization
expense in future periods or an impairment charge to write
down the value of property, plant and equipment or other
intangibles.

Intangibles

The excess of the cost of acquiring cable, satellite, data
centre, and wireless businesses over the fair value of related
net identifiable tangible and intangible assets acquired is
allocated to goodwill. Net identifiable intangible assets
acquired consist of amounts allocated to broadcast rights
and licences, wireless spectrum licences, trademarks,
brands, customer relationships, and software assets.
Broadcast rights and licences, wireless spectrum licences,
trademarks, and brands represent identifiable assets with
indefinite useful lives.

Customer relationships represent the value of customer
contracts and relationships acquired in a business
combination and are amortized on a straight-line basis over
their estimated useful lives ranging from 4 – 15 years.

Software that is not an integral part of the related hardware
is classified as an intangible asset. Internally developed
software assets are recorded at historical cost and include
direct material and labour costs as well as borrowing costs
on qualifying assets. Software assets are amortized on a
straight-line basis over estimated useful lives ranging
from 3 – 10 years. The Company reviews the estimates of
lives and useful lives on a regular basis.

Asset impairment

The Company tests goodwill and indefinite-life intangibles
for impairment annually (as at February 1) and when events
or changes in circumstances indicate that the carrying value

Management’s Discussion & Analysis Shaw Communications Inc.

47

increase on the accrued benefit obligation and pension
expense of a 1% decrease in the discount rate:

(millions of
Canadian dollars)

Weighted Average
Discount Rate –
Non-registered Plans

Impact of: 1%
decrease –
Non-registered Plans

Accrued Benefits
Obligation at
End of Fiscal 2020

Pension Expense
Fiscal 2020

2.70%

2.90%

$ 81

$

3

Deferred income taxes

The Company has recognized deferred income tax assets and
liabilities for the future income tax consequences
attributable to differences between the financial statement
carrying amounts of assets and liabilities and their
respective tax bases. Deferred tax assets are also recognized
in respect of losses of certain of the Company’s subsidiaries.
The deferred income tax assets and liabilities are measured
using enacted or substantially enacted tax rates expected to
apply to taxable income in the years in which the temporary
differences are expected to reverse or the tax losses are
expected to be utilized. Realization of deferred income tax
assets is dependent upon generating sufficient taxable
income during the period in which the temporary differences
are deductible. The Company has evaluated the likelihood of
realization of deferred income tax assets based on forecasts
of taxable income of future years, existing tax laws and tax
planning strategies. Significant changes in assumptions with
respect to internal forecasts or the inability to implement tax
planning strategies could result in future impairment of
these assets.

Commitments and contingencies

The Company is subject to various claims and contingencies
related to lawsuits, taxes and commitments under
contractual and other commercial obligations. Contingent
losses are recognized by a charge to income when it is likely
that a future event will confirm that an asset has been
impaired or a liability incurred at the date of the financial
statements and the amount can be reasonably estimated.
Significant changes in assumptions as to the likelihood and
estimates of the amount of a loss could result in recognition
of additional liabilities. Contractual and other commercial
obligations primarily relate to network fees and agreements
for use of transmission facilities in the normal course of
business.

may be impaired. The recoverable amount of each cash-
generating unit (CGU) is determined based on the higher of
the CGU’s fair value less costs to sell and its value in use. A
CGU is the smallest identifiable group of assets that
generate cash flows that are independent of the cash inflows
from other assets or groups of assets. The Company’s cash
generating units are Cable, Satellite, and Wireless. Where
the recoverable amount of the CGU is less than its carrying
amount, an impairment loss is recognized. Impairment
losses relating to goodwill cannot be reversed in future
periods. The results of the impairment tests are provided in
Note 9 to the Consolidated Financial Statements.

Asset retirement obligations

The Company recognizes the fair value of a liability for an
asset retirement obligation in the period in which it is
incurred, on a discounted basis, with a corresponding
increase to the carrying amount of property and equipment,
primarily in respect of wireless and transmitter sites. This
cost is amortized on the same basis as the related asset. The
timing or amount of the outflow is subject to estimation and
judgment. The liability is subsequently increased for the
passage of time and the accretion is recorded in the income
statement as interest expense. The discount rates applied
are subsequently adjusted to current rates as required at the
end of reporting periods. Revisions due to the estimated
timing of cash flows or the amount required to settle the
obligation may result in an increase or decrease in the
liability. Actual costs incurred upon settlement of the
obligation are charged against the liability to the extent
recorded.

Employee benefit plans

As at August 31, 2020, Shaw had non-registered defined
benefit pension plans for key senior executives and
designated executives. The amounts reported in the financial
statements relating to the defined benefit pension plans are
determined using actuarial valuations that are based on
several assumptions including the discount rate and rate of
compensation increase. While the Company believes these
assumptions are reasonable, differences in actual results or
changes in assumptions could affect employee benefit
obligations and the related income statement impact. The
differences between actual and assumed results are
immediately recognized in other comprehensive income/loss.
The most significant assumption used to calculate the net
employee benefit plan expense is the discount rate. The
discount rate is the interest rate used to determine the
present value of the future cash flows that is expected to be
needed to settle employee benefit obligations and is also
used to calculate the interest income on plan assets. It is
based on the yield of long-term, high-quality corporate fixed
income investments closely matching the term of the
estimated future cash flows and is reviewed and adjusted as
changes are required. The following table illustrates the

48

Shaw Communications Inc. 2020 Annual Report

RELATED PARTY TRANSACTIONS

Sale of Real Property

Related party transactions are reviewed by Shaw’s Corporate
Governance and Nominating Committee, consisting of
independent directors. The following sets forth certain
transactions in which the Company is involved.

Corus

The Company and Corus Entertainment Inc. (“Corus”) are
subject to common voting control. During 2016, the
Company sold its wholly owned subsidiary Shaw Media to
Corus in exchange for cash and an equity interest. The
transaction closed on April 1, 2016. In fiscal 2019, the
Company received dividends from Corus related to its Corus
Class B non-voting participating shareholdings representing
38% of the total issued equity of Corus. On May 31, 2019,
the Company completed its secondary offering of its
80,630,383 Class B non-voting participating shares of
Corus at a price of $6.80 per share for net proceeds to the
Company of approximately $526 million. In fiscal 2019 and
fiscal 2020, network, advertising, and programming fees
were paid to various Corus subsidiaries. The Company also
provided uplink of television signals, programming content,
Internet services and lease of circuits to various Corus
subsidiaries.

Shaw no longer holds any equity interest in Corus.

Burrard Landing Lot 2 Holdings Partnership

The Company has a 33.33% interest in Burrard Landing Lot
2 Holdings Partnership (the “Partnership”). During fiscal
2020, the Company paid the Partnership for lease of office
space in Shaw Tower. Shaw Tower, located in Vancouver,
British Columbia, is the Company’s headquarters for its
lower mainland British Columbia operations.

On May 15, 2019, the Company completed the sale of a
non-core parcel of land and the building located thereon (the
“Property”), to an affiliate of Shaw Family Living Trust
(SFLT) (the “Purchaser”), for total net proceeds of
approximately $45 million (for further detail about SFLT see
“Known Events, Trends, Risks and Uncertainties — Control
of the Company”). The Property had a net book value of
approximately $4 million, resulting in a gain on disposition
of approximately $41 million. The purchase price was
determined based on appraisals performed by two
independent valuators. As part of the transaction, the
Purchaser agreed to lease back the Property to the Company
for a term of three years at market rental rates (which were
also based on appraisals from the two independent
valuators) allowing the Company to monetize a non-core
asset. The transaction was approved by the independent
Board members of the Company.

Key management personnel and Board of
Directors

Key management personnel consist of the most senior
executive team and along with the Board of Directors have
the authority and responsibility for directing and controlling
the activities of the Company. In addition to compensation
provided to key management personnel and the Board of
Directors for services rendered, the Company transacts with
companies related to certain Board members primarily for
the purchase of remote control units, network programming,
and installation of equipment.

Refer to Note 29 to the Consolidated Financial Statements
for further related party transaction detail.

Management’s Discussion & Analysis Shaw Communications Inc.

49

NEW ACCOUNTING STANDARDS

Implementation

Shaw has adopted or will adopt a number of new accounting
policies as a result of recent changes in IFRS as issued by
the IASB. The ensuing discussion provides additional
information as to the date that Shaw is or was required to
adopt the new standards, the methods of adoption permitted
by the standards, the method chosen by Shaw, and the
effect on the financial statements as a result of adopting the
new policies. The adoption or future adoption of these
accounting policies has not and is not expected to result in
changes to the Company’s current business practices.

Adoption of recent accounting pronouncements

We adopted the following new accounting standards
effective September 1, 2019:

(cid:129) IFRS 16 Leases was issued on January 2016 and

replaces IAS 17 Leases. The new standard requires
entities to recognize lease assets and lease obligations on
the balance sheet. For lessees, IFRS 16 removes the
classification of leases as either operating leases or
finance leases, instead requiring that leases be
capitalized by recognizing the present value of the lease
payments and showing them as lease assets (right-of-use
assets) and representing the right to use the underlying
leased asset. If lease payments are made over time, the
Company would recognize a lease liability representing its
obligation to make future lease payments. Certain short-
term leases (less than 12 months) and leases of low value
may be exempted from the requirements and may
continue to be treated as operating leases if certain
elections are made. Lessors will continue with a dual
lease classification model. Classification will determine
how and when a lessor will recognize lease revenue, and
what assets would be recorded.

As a result of adopting IFRS 16, the Company recognized
a significant increase to both assets and liabilities on our
Consolidated Statements of Financial Position as well as
a decrease to operating costs, as a result of removing the
lease expense; an increase to depreciation and
amortization, due to the depreciation of the right-of-use
asset; and an increase to finance costs, due to the
accretion of the lease liability. Relative to the results of
applying the previous standard, although actual cash
flows are unaffected, the Company’s Consolidated
Statements of Cash Flows will reflect increases in cash
flows from operating activities offset equally by decreases
in cash flows from financing activities.

We adopted IFRS 16 using a modified retrospective
approach whereby the financial statements of prior
periods presented are not restated. We recognized lease
liabilities at September 1, 2019 for leases previously
classified as operating leases, measured at the present-
value of the lease payments using our incremental
borrowing rate at that date, with the corresponding
right-of-use asset generally measured at an equal amount,
adjusted for any prepaid or accrued rent outstanding as at
August 31, 2019. Refer to “Transition adjustments”
below for details.

As permitted by IFRS 16, we applied certain practical
expedients to facilitate the initial adoption and ongoing
application of IFRS 16, including the following:

(cid:129) not separate fixed non-lease components from lease
components for certain classes of underlying assets.
Each lease component and any associated non-lease
components will be accounted for as a single lease
component;

(cid:129) apply a single discount rate to a portfolio of leases

with similar characteristics;

(cid:129) exclude initial direct costs from measuring the

right-of-use asset as at September 1, 2019; and

(cid:129) use hindsight in determining the lease term where the
contract contains purchase, extension, or termination
options.

On transition, we have not elected the recognition
exemptions on short-term leases or low-value leases;
however, we may choose to elect these recognition
exemptions on a class-by-class basis for new classes and
on a lease-by-lease basis, respectively, in the future.

There was no significant impact for contracts in which we
are the lessor.

(cid:129) IFRIC 23 Uncertainty over Income Tax Treatments was

issued in 2017 to clarify how to apply the recognition and
measurement requirements in IAS 12 when there is
uncertainty over income tax treatments. It was required to
be applied for annual periods commencing January 1,
2019, which for the Company was the annual period
commencing September 1, 2019. The cumulative effect
of the initial application of the new standard has been
reflected as an adjustment to retained earnings at
September 1, 2019. Refer to “Transition adjustments”
below for details.

50

Shaw Communications Inc. 2020 Annual Report

Below is the effect of transition to IFRS 16 and the adoption of IFRIC 23 on our condensed Consolidated Statements of
Financial Position as at September 1, 2019.

(millions of Canadian dollars)

ASSETS
Current
Cash
Accounts receivable
Inventories
Other current assets
Current portion of contract assets

Investments and other assets
Property, plant and equipment
Other long-term assets
Deferred income tax assets
Intangibles
Goodwill
Contract assets

LIABILITIES AND SHAREHOLDERS’ EQUITY
Current

Short-term borrowings
Accounts payable and accrued liabilities
Provisions
Income taxes payable
Current portion of contract liabilities
Current portion of long-term debt
Current portion of lease liabilities

Long-term debt
Lease liabilities
Other long-term liabilities
Provisions
Deferred credits
Contract liabilities
Deferred income tax liabilities

Shareholders’ equity
Common and preferred shareholders
Non-controlling interests in subsidiaries

As
reported at
August 31, 2019

Effect of
IFRS 16
transition

Effect of
IFRIC 23
Transition

Subsequent to
transition as at
September 1, 2019

1,446
287
86
291
106

2,216
37
4,883
195
4
7,979
280
52

15,646

40
1,015
224
82
223
1,251
–

2,835
4,057
–
75
79
425
15
1,875

9,361

6,282
3

6,285

–
–
–
(16)
–

(16)
–
1,338
–
–
–
–
–

1,322

–
–
–
–
–
–
113

113
–
1,211
(2)
–
–
–
–

1,322

–
–

–

15,646

1,322

–
–
–
–
–

–
–
–
–
–
–
–
–

–

–
–
(5)
(11)
–
–
–

(16)
–
–
–
–
–
–
38

22

(22)
–

(22)

–

1,446
287
86
275
106

2,200
37
6,221
195
4
7,979
280
52

16,968

40
1,015
219
71
223
1,251
113

2,932
4,057
1,211
73
79
425
15
1,913

10,705

6,260
3

6,263

16,968

Management’s Discussion & Analysis Shaw Communications Inc.

51

Prior to adopting IFRS 16, our total minimum operating
lease commitments as at August 31, 2019 were $919
million. The weighted average discount rate applied to the
total lease liabilities was 3.50% at September 1, 2019. The
difference between the total of the minimum lease payments
set out in Note 27 to our 2019 Consolidated Financial
Statements and the total lease liability recognized on
transition was a result of:

(cid:129) the inclusion of lease payments beyond minimum

commitments relating to reasonably certain renewal
periods or extension options that had not yet been
exercised as at August 31, 2019;

(cid:129) the effect of discounting on the minimum lease

payments; and

(cid:129) certain costs to which we are contractually committed
under lease contracts, but which do not qualify to be
accounted for as a lease liability, such as variable lease
payments not tied to an index or rate.

RISK MANAGEMENT

In the normal course of our business activities, the Company
is subject to risks. The purpose of risk management is to
manage and mitigate risk, rather than to eliminate risk. The
Company is committed to continually strengthening our risk
management capabilities to protect and enhance value.

Risk Governance and Oversight

The Board of Directors has overall risk governance and
oversight responsibilities. Specifically, the Board is
responsible for identifying and assessing the principal risks
inherent in the business activities of the Company and
ensuring that management takes all reasonable steps to
implement appropriate systems to manage such risks. The
Board of Directors has delegated elements of its risk
oversight responsibilities to specific Board committees. The
Audit Committee is responsible for: (1) overseeing the
Company’s processes for identifying, assessing, and
managing risks; and (2) ensuring that management
implements and maintains effective internal controls and
procedures for identifying, assessing and managing the
principal risks to the Corporation and its business. In
addition, the Human Resources and Compensation
Committee is responsible for ensuring that the Company’s
short, medium and long-term incentive plans do not incent
risk-taking beyond the Company’s risk tolerance.

Responsibilities for Risk Management

Responsibility for risk management is shared across our
organization. Each department’s operating management, led
by the Company’s executive team, have integrated controls
and risk management practices into day-to-day activities and
decision-making processes. We have risk management and
compliance functions across the organization such as

52

Shaw Communications Inc. 2020 Annual Report

Finance, Privacy, Security and Risk, Legal and Regulatory,
and Technology Risk Governance. The Internal Audit and
Advisory Services (IA&AS) department provides independent
and objective audit and advisory services to evaluate and
improve the effectiveness of the Company’s governance,
internal controls, disclosure processes, and risk management
activities. The Audit Committee oversees the work of the
IA&AS department and all reports issued by the IA&AS
department. In addition, the IA&AS department’s annual
plan is reviewed and approved by the Audit Committee.

Enterprise Risk Management

As part of its role in risk governance and oversight, the Audit
Committee oversees the Enterprise Risk Management (ERM)
program. The ERM program is a performance focused
process designed to identify, monitor, and manage
significant corporate level risks that could impact the
achievement of our strategic objectives. The Company’s
executives meet periodically to: (1) review and update
significant corporate level risks, (2) assess such corporate
level risks in terms of likelihood and magnitude of impact,
(3) review the response strategy, and (4) monitor progress.
The latest ERM update was provided to the Audit Committee
in October 2020, with updates to be provided to the Board
at least annually. The significant risks and uncertainties
affecting the Company and its business are discussed under
“Known Events, Trends, Risks and Uncertainties.”

KNOWN EVENTS, TRENDS, RISKS AND
UNCERTAINTIES

The discussion in this MD&A addresses only what
management has determined to be the most significant
known events, trends, risks, and uncertainties relevant to the
Company, its operations, and/or its financial results. This
discussion is not exhaustive. The discussion of these matters
should be considered in conjunction with the “Caution
Concerning Forward-Looking Statements.”

Competition and Technological Change

Shaw operates in an open and competitive marketplace. Our
businesses face competition from regulated and unregulated
entities using existing or new communications technologies
and from illegal services. In addition, the rapid deployment
of new technologies, services, and products has blurred the
traditional lines between telecommunications, Internet, and
distribution services and further expands the competitive
landscape. Shaw may also face competition from platforms
that may gain advantages through regulatory processes. In
addition, the industry has experienced a general reduction in
barriers to entry due to technological substitution, the
development of IP networks, and certain recent regulatory
decisions.

While Shaw continually seeks to strengthen its competitive
position through investments in infrastructure, technology,

and customer service and through acquisitions, there can be
no assurance that these investments will maintain Shaw’s
market share or performance in the future. New technologies
in the industry may evolve faster than the historical
investment cycle, potentially resulting in additional capital
investments not currently planned and shorter useful lives
for certain of Shaw’s existing assets. New products or
services introduced into the marketplace may reduce
demand for Shaw’s existing products and services or exert
downward pricing pressure on Shaw’s offerings.

The following competitive events, trends, risks and/or
uncertainties specific to areas of our business may have a
material adverse effect on Shaw and its reputation, as well
as its operations and/or its financial results. In each case,
the competitive events, trends, risks, and/or uncertainties
may increase or continue to increase. Competition for new
subscribers and retention of existing subscribers (churn
reduction) may require substantial promotional activity and
increase our cost of customer acquisition, decrease our
ABPU, ARPU or all of these metrics. We expect that
competition, including aggressive discounting practices by
competitors to gain market share, is likely to continue to
increase for all our businesses.

ConsumerInternet

Shaw competes with different types of ISPs offering
residential Internet access including traditional telephone
companies, wireless providers and independent ISPs making
use of wholesale services to provide Internet access in
various markets.

Shaw expects that consumer demand for higher Internet
access speeds and greater bandwidth will continue to be
driven by bandwidth-intensive applications including
streaming video, digital downloading, Internet-of-Things
(IOT), interactive gaming, and cloud based services. As
described further under “Shaw’s Wireline Network,” Shaw
continues to expand the capacity and efficiency of its
wireline network to handle the anticipated increases in
consumer demand for higher Internet access speeds and
greater bandwidth. However, there can be no assurance that
our investments in network capacity will continue to meet
this increasing demand. In addition, unprecedented
situations such as the COVID-19 pandemic highlighted the
unpredictable nature of network traffic growth and consumer
behavior.

ConsumerVideo

Shaw’s Consumer Video services, delivered through both our
wireline and satellite platforms, compete with other
distributors of video and audio signals. We also compete
increasingly with unregulated OTT and offerings available
over Internet connections. Continued improvements in the
quality of streaming video over the Internet and the
increasing availability of television shows and movies online

will continue to increase competition to Shaw’s Consumer
Video services. Our Video services also compete with illegal
services including grey and black market satellite offerings
as well as OTT video piracy services. As a result, we continue
to experience cord cutting and cord shaving in our traditional
cable services and packages.

ConsumerPhone

Shaw’s competitors for Consumer Wireline Phone services
include traditional telephone companies, other wireline
carriers, Voice over Internet Protocol (VoIP) providers and
wireless providers. In addition, households increasingly rely
on wireless services in place of wireline phone services
which negatively affects the business and prospects of our
Consumer Wireline Phone services.

Wireless

Freedom Mobile and Shaw Mobile are new entrants in the
highly competitive Canadian wireless market which is
characterized by three national wireless incumbent carriers
and regional participants. The national wireless incumbent
carriers have larger, and more diverse spectrum holdings
than Shaw, as well as larger operational and financial
resources than Shaw and are well established in the market.
Freedom Mobile and Shaw Mobile’s ability to continue to
offer and improve Wireless services and to offer new services
depends on, among other factors, continued access to, and
deployment of, adequate spectrum, including the ability to
both renew current spectrum licences and acquire new
spectrum licences (in various spectrum bands). If Freedom
Mobile and Shaw Mobile cannot acquire and retain required
spectrum, they may not be able to continue to offer and
improve current Wireless services and deploy new services
on a timely basis, including providing competitive data
speeds their customers want. For example, the development
and utilization of 5G technology requires additional
spectrum licenses. While the 5G ecosystems are expected to
work on multiple frequency bands, including 600 MHz
spectrum, 3.5 GHz spectrum is becoming the primary band
for 5G mobile coverage. There is a risk that Shaw may not be
able to acquire the 3.5 GHz spectrum required to compete
with other wireless carriers. As a result, Freedom Mobile and
Shaw Mobile’s ability to attract and retain customers could
be adversely affected. In addition, an inability to acquire and
retain required spectrum could affect network quality and
result in higher capital expenditures.

Our Wireless division may face increased competition from
other facilities based or non-facilities based new entrants or
alternate technologies, including as a result of regulatory
decisions or government policies that favour certain
competitive platforms. For further detail see “Government
Regulations and Regulatory Developments –
Telecommunications Act – CRTC Wireless Review.”

Management’s Discussion & Analysis Shaw Communications Inc.

53

BusinessServices

Shaw Business competes with other telecommunications
carriers in providing high-speed data and video transport and
Internet connectivity services to businesses, ISPs and other
telecommunications providers. The telecommunications
services industry in Canada is highly competitive, rapidly
evolving and subject to constant change. Shaw Business’
competitors include traditional telephone companies,
competitive access providers, competitive local exchange
carriers, ISPs, private networks built by large end users, and
other telecommunications companies. In addition, the
development and implementation of new technologies by
others could give rise to significant additional competition.
Competitors for the delivery of voice and unified
communication services include traditional
telecommunications companies, resellers and new entrants
to the market leveraging new technologies to deliver
services. Shaw Broadcast Services also competes in
industries that are highly competitive, rapidly evolving and
subject to constant change.

Impact of Regulation

As discussed under “Government Regulations and
Regulatory Developments,” a majority of our Canadian
business activities are subject to: (i) government legislation,
(ii) regulations and policies administered by ISED and/or the
CRTC, and (iii) conditions of licence imposed by ISED and/or
the CRTC. Shaw’s operations, financial results, and future
prospects are affected by changes in legislation, regulations,
policies, and conditions of licence, including pursuant to
changes in the interpretation of existing legislation,
regulations and requirements contained in such conditions
of licence by courts, governments, or the regulators, in
particular the CRTC, ISED, Competition Bureau, and
Copyright Board. These changes relate to, and may have an
impact on, among other things, licensing and licence
renewal, spectrum holdings, products and services,
competition, programming carriage and terms of carriage,
strategic transactions, infrastructure access, and the
potential for new or increased fees or costs. All such
changes in the regulatory regime may have a material
adverse effect on the Company and its operations,
reputation, investment capability, ability to compete, as well
as the Company’s financial results and/or future prospects.

Coronavirus (COVID-19)

The outbreak of the novel strain of coronavirus, specifically
identified as “COVID-19,” has resulted in governments
worldwide enacting emergency measures to contain the
spread of the virus. These measures, which include the
implementation of border closures, travel bans, self-imposed
quarantine periods, self-isolation, physical and social
distancing, and the closure of non-essential businesses,
have caused material disruption to businesses in Canada and

54

Shaw Communications Inc. 2020 Annual Report

globally which has resulted in an uncertain and challenging
economic environment.

Global debt and equity capital markets have experienced
significant volatility, causing governments and central banks
to react with significant monetary and fiscal interventions
designed to stabilize economic conditions.

As an ongoing risk, the duration, impact, and potential
resurgence of the COVID-19 pandemic is unknown at this
time, as is the efficacy and duration of the government
interventions. Any estimate of the length and severity of
these developments is therefore subject to significant
uncertainty, and accordingly estimates of the extent to which
the COVID-19 pandemic may, directly or indirectly,
materially and adversely affect the Company’s operations,
financial results, and condition in future periods are also
subject to significant uncertainty. Such risks include, but
are not limited to:

(cid:129) uncertainty associated with the costs and availability of
resources required to provide the appropriate/required
levels of service to our customers through our on-line
platforms, self-help, and self-install programs;

(cid:129) impacts on the availability of, and therefore our ability to
provide, the content and programming our customers
expect;

(cid:129) a material reduction in demand for, or profitability of, our
products or services, acceleration in cord cutting or cord
shaving by our customers, or increase in delinquent or
unpaid bills, due to job losses and associated financial
hardship;

(cid:129) issues delivering the Company’s products and services

due to illness, Company or government-imposed isolation
programs, restrictions on the movement of personnel,
retail store closures/re-openings, and supply chain
disruptions;

(cid:129) significant additional capital expenditures and the

availability of resources required to maintain, upgrade or
expand our networks in order to accommodate
substantially increased network usage while large
numbers of our customers continue working from home;

(cid:129) uncertainty associated with costs, delays and availability

of resources required to complete major maintenance and
expansion projects on time and budget;

(cid:129) significant lost revenue in our Shaw Business segment
due to the significant economic challenges that our
enterprise, small and medium sized business customers
are facing due to the impact of the COVID-19 pandemic;

(cid:129) the impact of additional legislation, regulation and other
government interventions in response to the COVID-19
pandemic;

(cid:129) the negative impact on global debt and equity capital
markets, including the trading price of the Company’s
securities;

(cid:129) the ability to access capital markets at a reasonable cost;

and

(cid:129) the potential impairment of long-lived assets.

Any of these risks, and others, could have a material adverse
effect on our business, operations, capital resources, and/or
financial results of operations.

The severity and duration of impacts from the COVID-19
pandemic remain uncertain and management continues to
focus on the safety of our people, most of whom continue to
work from home, connectivity of our customer base,
compliance with guidelines and requirements issued by
various health authorities and government organizations, and
continuity of other critical business operations. We called
into action our robust business continuity plan in the early
stages of this crisis to restrict business travel, enable a
significant portion of our employee base to work from the
safety of their own homes and temporarily close retail
locations nationally (with the exception of a limited number
of street front stores that remained open to provide urgent
customer support).

COVID-19 pandemic continues to evolve and governments
reduce, lift, or reimpose emergency measures and
interventions, the Company’s focus continues to be on the
safety and health of its employees, the reliability of its
facilities-based network and responsiveness to its customers.
The Company’s business resumption plan, designed to effect
the gradual and safe re-introduction of employees to the
workplace and the re-opening of retail stores, is being
implemented in phases as government-imposed restrictions
on businesses and individuals are lifted. As of the date of
this MD&A, substantially all of the Company’s retail stores
are once again open for business. In order to address the
health and safety of its employees returning to work, the
Company has put in place many new protocols, including
enhanced cleaning measures, sanitization stations, and daily
health and wellness self-assessments. The Company is
updating employees on a frequent basis to provide
information on the situation and on necessary precautions to
take. We will continue to have an open dialogue with public
safety and government officials at all levels, as well as key
suppliers, partners, and customers.

Customer Experience

Shaw’s customer loyalty, retention, and likelihood to
recommend Shaw all depend on our ability to provide a
seamless connectivity experience that meets or exceeds their
expectations. As part of the digital transformation, the
Company modernized several aspects of its Wireline
operations to better meet the needs of today’s customer,
including shifting customer interactions to digital platforms
and driving more self-help, self-install, and self-service. The
Company continues to streamline and simplify manual
processes that improve its customers overall connectivity
experience and day-to-day operations for our employees.

The complexity in our operations due to the use of multiple
technology platforms, billing systems, sales channels,
marketing databases as well as different rate plans,
promotions, and product offerings may limit the Company’s
ability to respond quickly to market changes and lead to
billing, service, or other errors, which may adversely affect
customer satisfaction and retention. The failure to sustain
and expand customer relationships through quality products
and customer service could have a material adverse effect on
our business, financial condition, reputation, and/or results
of operations.

Shaw uses data analytics tools to perform customer
segmentation, improve our offerings to customers, and
support corporate decision-making. If the data behind these
tools is poor or our analytical tools are not well designed,
there is a risk they will not be effective in predicting our
customers’ needs and wants. The realization of these risks
could negatively impact our business and/or reputation.

Network Failure

Shaw’s business may be interrupted by wireline or wireless
network failures, including its own or third party networks.
Such network failures may be caused by fire damage, natural
disaster, power loss, cyber attacks, human error, disabling
devices, acts of war or terrorism, physical climate change
impacts, and other events which may be beyond Shaw’s
control.

As insurance premium costs are uneconomic relative to the
risk of failure, Shaw self-insures its plant (underground and
aerial infrastructure) in its Fibre+ network. It is likely that
wireline or wireless network damage caused by any one
incident would be limited by geographic area and the
resulting business interruption and financial damages would
also be limited. In addition, with respect to a wireline
network failure, we expect the risk of loss to be mitigated as
most of the backbone fibre network and much of the hybrid
fibre coax (HFC) access network is located underground.

Shaw protects its wireline and wireless networks through a
number of measures, including physical and information
technology security, redundancy, and ongoing maintenance
and placement of insurance on our network equipment and
data centres. In the past, the Company has successfully
recovered from network damage caused by natural disasters
without significant cost or disruption of service.

Despite the steps Shaw takes to reduce the risk of wireline
and wireless network failure, failures may still occur, and
such failures could negatively affect levels of customer
service and relationships which may have a material adverse
effect on Shaw and its reputation, as well as its operations
and/or financial results.

Shaw’s networks may also experience unexpected capacity
pressures as a result of the impact of the COVID-19
pandemic which could negatively affect network

Management’s Discussion & Analysis Shaw Communications Inc.

55

performance and the Company’s ability to provide services.
Negative impacts on network availability, speed, and
consistency could have a material adverse effect on Shaw
and its reputation, as well as Shaw’s operations and/or
financial results.

Information Systems and Internal Business
Processes

Many aspects of the Company’s businesses depend to a
large extent on various information technology (IT) systems
and software, and on internal business processes. Shaw
regularly undertakes initiatives to update and improve these
systems and processes. Although the Company has taken
steps to reduce the risks of failure of these systems and
processes, there can be no assurance that potential failures
of, or deficiencies in, these systems, processes or change
initiatives will not have a material adverse effect on Shaw
and its reputation, as well as Shaw’s operations and/or
financial results.

Acquisitions, business combinations and the development
and launch of new services typically require significant
integration and system development efforts. The Company
faces the risk that proposed IT systems or process change
initiatives will not be implemented successfully, on budget,
or on time. As the complexity of the Company’s systems
increases, system stability and availability may be affected.
Failure to implement and maintain appropriate IT systems
could negatively impact Shaw’s reputation, operations and/or
financial results.

Cyber Security Risks

Cyber attacks are becoming more frequent and sophisticated
in nature with an increased potential for damage. Although
Shaw’s systems and network architecture are designed and
operated to be secure, they are vulnerable to the risks of an
unauthorized third party accessing these systems or its
network. This could lead to a number of adverse
consequences, including the unavailability, disruption or loss
of Shaw’s services or key functionalities within Shaw’s
technology systems or software; the unauthorized disclosure,
corruption or loss of sensitive Company, customer or
personal information; litigation, investigations, fines, and
liability for failure to comply with privacy and information
security laws; increased fraud; increased cyber security
protection costs; and higher insurance premiums. Shaw is
also exposed to information security threats as a result of
actions by our customers, suppliers, third party service
providers, employees and business partners – whether
maliciously or otherwise. Our insurance may not cover or be
adequate to fully reimburse us for any associated costs and
losses.

We continue to assess and enhance our cyber security within
Shaw while we are monitoring the risks of cyber attacks and
implement appropriate security policies, procedures and

56

Shaw Communications Inc. 2020 Annual Report

information technology systems to mitigate the risk of cyber
attacks.

External threats to our network are constantly changing, and
there is no assurance that Shaw will be able to protect its
network from all future threats which may have a material
adverse effect on Shaw and its reputation, as well as Shaw’s
operations and/or financial results.

Satellite

Shaw uses three satellites (Anik F2, Anik F1R, and Anik G1)
owned by Telesat to provide satellite services in our
Consumer division. In connection with the Company’s digital
network upgrade (DNU) program initiated in 2017, the
Company has effectively optimized satellite traffic on the
Anik F1R and Anik F2 satellites, enabling a reduction in the
total number of transponders required by the Company to
conduct its business. Effective October 1, 2019, the
Company transferred its ownership interest in the 16 Anik
F2 transponders, adjusted its satellite traffic on the Anik
F1R and Anik F2 satellites, and renewed its capacity service
agreements in place on Anik F1R, Anik F2, and Anik G1
until the effective end-of-life dates of such satellites. While
the Company intends to negotiate and enter into new
capacity service agreements to meet its long term satellite
capacity requirements, there can be no assurance that
replacement transponder capacity will be available or that
such agreements will be entered into on favourable terms,
which may have a material adverse effect on customer
service and customer relationships, as well as the Company’s
reputation, operations and/or financial results.

The Company does not maintain any insurance coverage for
the transponders on Anik F1R, Anik F2 and Anik G1 as it
believes the costs are uneconomic relative to the benefit
which could be otherwise derived through an arrangement
with Telesat. As collateral for the transponder capacity
pre-payments that were made by the Company to facilitate
the construction of the satellites, the Company maintains a
security interest in the transponder capacity and any related
insurance proceeds that Telesat recovers in connection with
an insured loss event.

The Company does not maintain business interruption
insurance covering damage related to the loss of use of one
or more of the transponders on the satellites as it believes
that the insurance premium costs are uneconomic relative to
the risk of transponder and/or satellite failure. The majority
of transponder capacity is available to the Company on an
unprotected, non-pre-emptible basis. The Company has the
option to contract transponders with excess capacities on
Anik F2, subject to availability. In the event of satellite
failure, service will be restored as capacity becomes
available. Restoration of satellite service on another satellite
may require repositioning or re-pointing of customers’
receiving dishes, an upgrade to their video receivers or
customers may require a larger dish. The Anik G1 satellite

has a switch feature that allows whole channel services
(transponders and available spares) to be switched from
extended Ku-band to Ku-band, which provides the Company
with limited back-up to restore failed whole channel services
of Anik F1R. The Company has reserved limited access to
Ku band frequencies in the 107.3 orbital location to enable
the switching feature, subject to availability. Satellite failure
could negatively affect levels of customer service and
customer relationships and may have a material adverse
effect on Shaw and its reputation, as well as Shaw’s
operations and/or financial results.

Reliance on Suppliers and Third Party Service
Providers

Shaw is connected to or relies on other telecommunication
carriers and certain utilities to conduct its business. Any
disruption to the services provided by these suppliers,
including labour strikes and other work disruptions,
bankruptcies, technical difficulties or other events affecting
the business operations of these carriers or utilities may
affect Shaw’s ability to operate and, therefore may have a
material adverse effect on Shaw and its reputation, as well
as Shaw’s operations and/or financial results.

The Company sources its customer premise, capital
equipment, and capital builds as well as portions of its
service offerings, including network, video delivery and IT
functions from certain key suppliers. While the Company has
alternate sources for many of these purchases, the loss of a
key supplier may require us to incur additional capital
expenditures for the substitution of existing products and
services which could adversely affect the Company’s ability
to operate, and therefore may have a material adverse effect
on Shaw, its operations and/or its financial results. In the
course of fulfilling service arrangements, third party service
providers must ensure our information is appropriately
protected and safeguarded. Failure to do so may affect Shaw
through increased regulatory risk, reputational damage, and
damage to customer experience.

There are a limited number of suppliers of popular mobile
devices and there is a risk that the Company will not be able
to maintain contracts for its existing supply of mobile
devices and/or contract for the supply of new devices on
commercially reasonable terms.

Shaw participates in global scale initiatives through
partnerships with best-in-class service providers such as
Comcast, Cisco Meraki, and Nokia to ensure that the
technology we adopt and invest in is leading-edge in the
global communications industry. There is a risk that the
Company’s participation in such partnerships ends or that
the technology roadmap of Shaw and its partners diverges,
resulting in disparate strategic approaches. Such divergence
may result in higher capital requirements, prolonged
development timelines of new products and services, and

suboptimal performance of new products and services
introduced by Shaw.

Programming Expenses

Expenses for video programming continue to be one of our
most significant operating expenses. Costs continue to
increase, particularly for sports programming. In addition, as
we add programming or distribute existing programming to
more of our subscriber base, programming expenses
increase. Although we have been successful at reducing the
impact of these cost increases through the sale of additional
services or increasing subscriber rates, there can be no
assurance that we will continue to be able to do so and this
may have a material adverse effect on Shaw, its operations
and/or its financial results.

Roaming Agreements

Shaw (and/or its wholly owned subsidiaries) has entered into
roaming agreements with multiple carriers in Canada and
around the world to extend its national and worldwide
coverage. If the Company is unable to extend its national
and worldwide wireless coverage, or renew or substitute for
those roaming agreements at their respective existing terms
or on commercially reasonable terms, the Company may be
placed at a competitive disadvantage, which could adversely
affect its ability to operate its Wireless business, as well as
its reputation and customer experience. In addition, if the
Company is unable to renew, or substitute for, these roaming
agreements on a timely basis and at an acceptable cost, its
cost structure could materially increase, and, consequently,
its business, prospects, revenues, financial condition, and
results of Wireless operations could be adversely affected.

The three incumbent national wireless carriers are required
by CRTC regulation to provide domestic wholesale roaming
services to Shaw and other facilities-based wireless
competitors at regulated rates. Changes to the regulated
rates or other terms in the wholesale roaming policy could
negatively impact the Company’s wireless financial results,
growth prospects, and operational flexibility. For further
detail see “Government Regulations and Regulatory
Developments – Telecommunications Act – CRTC Wireless
Review.”

Economic Conditions

The Canadian economy is affected by uncertainty in global
financial and equity markets, slowdowns in national and/or
global economic growth, and commodity price challenges.
Changes in economic conditions, which may differ across
our regional footprint, may affect discretionary consumer and
business spending, resulting in increased or decreased
demand for Shaw’s product offerings. Current or future
events caused by volatility in domestic or international
economic conditions or a decline in economic growth may

Management’s Discussion & Analysis Shaw Communications Inc.

57

have a material adverse effect on Shaw, its operations and/or
financial results. The advent of the COVID-19 pandemic has
exacerbated both the uncertainty and volatility in global
financial and equity markets, in addition to negatively
impacting economic growth rates.

Talent Management and Succession Planning

Our success is substantially dependent upon the retention
and the continued performance of our executive officers.
Many of these executive officers are uniquely qualified in
their areas of expertise, making it difficult to replace their
services in the short to medium term. The loss of the
services of any key executives and/or employees in critical
roles or inadequate processes designed to attract, develop,
motivate, and retain productive and engaged employees
could have a material adverse effect on Shaw, its operations
and/or financial results. To mitigate this risk, the Company’s
comprehensive compensation program is designed to attract,
retain, motivate, and reward the executive team and key
employees through aligning management’s interest with our
business objectives and performance. Furthermore, the
Company conducts annual succession planning to identify
and develop key leaders to build capabilities and
experiences required for the future.

Total Business Transformation and Voluntary
Departure Program

In the second quarter of fiscal 2018, the Company
introduced TBT, a multi-year initiative designed to reinvent
Shaw’s operating model to better meet the changing tastes
and expectations of consumers and businesses by optimizing
the use of resources, maintaining and ultimately improving
customer service, and by reducing staff. Three key elements
of TBT were to: 1) shift customer interactions to digital
platforms; 2) drive more self-install and self-serve; and 3)
streamline the organization that builds and services our
network.

On March 5, 2020, the Company announced the substantial
completion of the TBT initiative with fiscal 2020 annualized
savings related to VDP substantially in line with the previous
estimates. A total of $437 million in restructuring charges
was recorded since the beginning of the program, of which
$425 million has been paid to date. As part of the TBT
initiative, we reduced input costs, consolidated functions,
and streamlined processes, which has led to operational
improvements across the business, allowing us to evolve into
a more efficient organization. We have become a more
focused, agile, and accountable organization ready to evolve
from being product-focused to more purposeful and fully
integrated, focusing on satisfying the unique needs of our
customers. See also “Total Business Transformation” and
“Caution Concerning Forward Looking Statements” for
further discussion of the TBT initiative and the VDP.

There is an overall risk that the leaner, more integrated and
agile Company resulting from the TBT initiative and the VDP
may not be sustainable. Specifically, there is a risk that the
Company may not be able to (i) maintain sustainable digital
platforms that will continue to effectively engage customers;
(ii) maintain sustainable digital platforms that continue to
meet or exceed our customers’ service level expectations,
protect the security of customer information, and coordinate
the delivery of product and service offerings; (iii) maintain
sustainable programs that will result in customers continuing
to use the self-serve and self-help functions, and electing to
self-install the Company’s products and services; and
(iv) continue to consolidate and streamline the functions and
processes of the divisions responsible for building and
servicing its networks.

Despite the Company’s mitigation efforts (including
outsourcing certain functions, reassigning/repurposing
employees, and the increased customer use of our self-serve,
self-help, and self-installation functions), there is still a risk
that the Company may not be able to (i) replace or outsource
the functions performed by certain key employees that exited
the Company in connection with the VDP; (ii) continue to
operate the business in the normal course and maintain or
improve customer service levels; (iii) maintain employee
morale as a result of the organizational changes and staff
and cost reductions; and (iv) ensure that the staff reductions
will result in sustained cost reductions and achieve the
financial goals of the TBT initiative. The realization of any of
these risks may have a material adverse effect on Shaw, its
reputation, operations, and/or financial results.

Labour Relations

As of August 31, 2020, approximately 5% of our employees
are represented by unions under collective bargaining
agreements. While the Company strives to maintain positive
labour relations, we can neither predict the outcome of
current or future negotiations relating to labour disputes,
union representation, or renewal of collective bargaining
agreements, nor be able to avoid future work stoppages,
strikes, or other forms of labour protests pending the
outcome of any current or future negotiations. A prolonged
work stoppage, strike or other form of labour protest could
have a material adverse effect on our businesses, operations,
and reputation. Even if the Company does not experience
strikes or other forms of labour protests, the outcome of
labour negotiations could adversely affect our businesses
and results of operations. In addition, our ability to make
short-term adjustments to control compensation and benefits
costs could be limited by the terms of such collective
bargaining agreements. To support all leaders and
employees, we continually listen to remove barriers and
respond in real-time to needs and concerns. We also
continue to provide support for leaders on how to manage
change and maintain positive employee engagement and
relations.

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Shaw Communications Inc. 2020 Annual Report

Interest Rates, Foreign Exchange Rates and
Capital Markets

Shaw has the following financial risks in its day-to-day
operations:

(a)

Interest rates: Due to the capital-intensive nature of
Shaw’s operations, the Company uses long-term
financing extensively in its capital structure. The
primary components of this structure include banking
facilities and various Canadian denominated senior
notes and debentures with varying maturities issued in
the public markets. These are more fully described in
Note 13 to the Consolidated Financial Statements.

Interest on bank indebtedness is based on floating
rates while the senior notes are all fixed-rate
obligations. If required, Shaw uses its credit facility to
finance day-to-day operations and, depending on
market conditions, periodically converts the bank
loans to fixed-rate instruments through public market
debt issues. Increases in interest rates may have a
material adverse effect on Shaw, its operations and/or
its financial results.

Capital markets: Shaw requires ongoing access to
capital markets to support its operations. Changes in
capital market conditions, including significant
changes in market interest rates or lending practices,
or changes in Shaw’s credit ratings, may adversely
affect our ability to raise or refinance short-term or
long-term debt and therefore may have a material
adverse effect on Shaw, its operations and/or its
financial results.

(b)

Shaw manages its exposure to floating interest rates by
maintaining a mix of fixed and floating rate debt. Interest on
the Company’s unsecured credit facility and accounts
receivable securitization program are based on floating rates,
while the senior notes are all fixed rate obligations.

As at August 31, 2020, virtually all of Shaw’s consolidated
long-term debt was fixed with respect to interest rates.

The Company may also enter into derivative contracts,
primarily forward contracts, to mitigate its exposure to
foreign exchange and interest rate risks. While hedging and
other efforts to manage these risks are intended to mitigate
Shaw’s risk exposure, because of the inherent nature and
risk of such transactions, those activities can result in
losses. For instance, if Shaw hedges its floating interest rate
exposure, it may forego the benefits that may otherwise be
experienced if rates were to fall and it is subject to credit
risks associated with the counterparties with whom it
contracts. In order to minimize the risk of counterparty
default under its derivatives agreements, Shaw assesses the
creditworthiness of its derivative counterparties. Further
information concerning the policy and use of derivative
financial instruments is contained in Notes 2 and 30 to the
Consolidated Financial Statements.

Inventory

Our Wireless division’s inventory balance consists of devices
which generally have short product lifecycles due to frequent
new device introductions. The failure to effectively manage
inventory levels based on product demand may increase the
risk of inventory obsolescence, which could negatively
impact Shaw’s operations and/or financial results.

Similar to other wireless service providers, Shaw subsidizes
the cost of subscriber devices to attract customers to sign a
term contract with Freedom Mobile or Shaw Mobile. Shaw
also commits to a minimum subsidy per unit with certain
suppliers of devices. There is a risk that Shaw may be
unable to recover the costs of subsidies over the term of the
customer contract which could negatively impact our
business, operations, or financial results.

Climate Change

Climate change risks are important considerations for Shaw.
These risks have been classified as two main types –
physical risks and transition risks – which are described in
further detail below.

PhysicalRisks

In accordance with the recommendations of the Task Force
on Climate-related Financial Disclosures (TCFD), we
recognize that climate change may increase the severity,
duration, and frequency of natural hazards and weather-
related events. These in turn may negatively impact our
business, which may require us to protect, test, maintain,
repair, and replace our networks, IT systems, equipment and
other infrastructure. For example:

(cid:129) increased temperatures could impact our networks, IT

systems, equipment and other infrastructure which could
require the installation of additional cooling devices;

(cid:129) acute risks (e.g., ice storms, extreme precipitation,
flooding, fires, hurricanes, tornados, tsunamis) and
chronic risks (e.g., sea-level rise) could impact or destroy
our facilities or network, equipment, and other
infrastructure, and affect our employees’ ability to safely
perform work. These impacts may increase our insurance
related expenses, and affect our ability to deliver
products and services; and

(cid:129) climate change related impacts to our key suppliers could
adversely affect their ability to supply us with required
products and services.

The occurrence of any of these events could have a material
adverse effect on our operations and/or financial results. See
also “Network Failure” risks above which could increase in
severity and/or frequency as a result of climate change
related natural disasters.

With the exception of our network equipment and data
centres, we self-insure our Fibre+ network and, as a result,

Management’s Discussion & Analysis Shaw Communications Inc.

59

have limited insurance coverage against the losses resulting
from natural disasters affecting our Fibre+ network. For
further detail see “Network Failure” above.

Although we have business continuity/resumption plans and
disaster recovery plans and strategies in place, the failure of
any of our climate change mitigation and adaptation efforts
(including response strategies and business continuity
protocols) may affect our business through potential
disruption of our operations, damage to our facilities and
infrastructure, and affect the communities that we operate
in and serve, which may have a material adverse effect on
Shaw and its reputation, as well as its operations, prospects
and/or financial results.

TransitionRisks

Climate change is drawing more attention through evolving
public interest as well as government regulation and policy.

(cid:129) Policy & legal risk: Many aspects of our operations are
subject to evolving and increasingly stringent federal,
provincial, and local environmental, health, and safety
laws and regulations. These laws and regulations impose
requirements with respect to matters such as fuel
storage, the recovery and recycling of end-of-life
electronic products, greenhouse gas emissions, the
release of substances into the environment, corrective
and remedial action concerning such releases, and the
proper handling, management and disposal of
substances. These evolving considerations and more
stringent laws and regulations could lead to increased
costs for compliance, which could be material. For
example, we may be required to incur additional capital
expenditures from substituting existing products and
services with lower emissions options. The Company may
also incur increased operational costs due to higher fuel
and energy prices resulting from carbon taxes and/or cap
and trade programs.

(cid:129) Reputational Risk: Failure to recognize and adequately

respond to changing environmental matters and
expectations, or to comply with environmental laws and
regulations, could result in fines, new regulatory
obligations and associated costs, or damage to our
reputation or brand any of which could have a material
adverse effect on our operations and/or financial results.

In fiscal 2020, we continued to make progress on the
development of our ESG program. Key areas of focus of the
ESG program include the resiliency and sustainability of our
converged network and products, including climate change
resilience. Through the development of the ESG program, we
are considering and integrating climate-related
considerations into our governance and risk management
practices.

60

Shaw Communications Inc. 2020 Annual Report

Litigation

Shaw and its subsidiaries are involved in litigation matters
arising in the ordinary course and conduct of its business.
Although management does not expect that the outcome of
these matters will have a material adverse effect on the
Company, there can be no assurance that these matters, or
other legal matters that arise in the future, will not have a
material adverse effect on Shaw and its reputation, as well
as Shaw’s operations and/or financial results.

Shaw is a public company with shares trading on the Toronto
and New York stock exchanges. As a result, the Company
may be subject to civil liability under Canadian and US
securities laws for alleged misrepresentations by the
Company in its public disclosure documents and/or oral
statements.

Legal and Ethical Compliance

Shaw expects and relies on its employees, officers, Board of
Directors, contractors, suppliers, and other business partners
to act in accordance with applicable legal and ethical
standards in all jurisdictions in which we operate, including,
but not limited to, anti-bribery, anti-corruption, and anti-
money laundering laws and regulations. Situations where
Shaw’s employees, officers, Board of Directors, contractors,
suppliers, and other business partners do not adhere to
applicable laws and regulations, the Company’s policies or
its contractual obligations, whether inadvertently or
intentionally, may expose the Company to litigation and the
possibility of damages, sanctions, and fines, or of being
disqualified from bidding on contracts, which may have a
material adverse effect on Shaw and its reputation, as well
as its operations, prospects, and/or financial results.

Taxes

Shaw’s business is subject to various tax laws, changes to
tax laws and the adoption of new tax laws, regulations
thereunder and interpretations thereof, which may have
adverse tax consequences to Shaw.

While Shaw believes it has adequately provided for all
income and commodity taxes based on information that is
currently available, the calculation and the applicability of
taxes in many cases require significant judgment in
interpreting tax rules and regulations. In addition, Shaw’s tax
filings are subject to government audits which could result
in material changes in the amount of current and deferred
income tax assets and liabilities and other liabilities which
may, in certain circumstances, result in the assessment of
interest and penalties.

Concerns about Alleged Health Risks relating
to Radiofrequency Emissions

Concerns about alleged health risks relating to
radiofrequency emissions may adversely affect our Wireless

division and our Shaw Go WiFi operations. Some studies
have alleged that links exist between radiofrequency
emissions from certain wireless devices and cell sites and
various health problems or possible interference with
electronic medical devices, including hearing aids and
pacemakers. The Company complies with all applicable laws
and regulations. Further, the Company relies on suppliers of
wireless network equipment and customer equipment to
meet or exceed all applicable regulatory and safety
requirements. No definitive evidence exists of harmful
effects from exposure to radiofrequency emissions when
legal limits are complied with. Additional studies of
radiofrequency emissions are ongoing and we cannot be
certain of results, which could result in additional or more
restrictive regulation or exposure to potential litigation.

Acquisitions, Dispositions and Other Strategic
Transactions

Shaw may from time to time make acquisitions to expand its
existing businesses or to enter into sectors in which Shaw
does not currently operate, dispositions to focus on core
offerings or enter into other strategic transactions. Such
acquisitions, dispositions and/or strategic transactions may
fail to realize the anticipated benefits, result in unexpected
costs, result in unexcepted liabilities that were not
uncovered through the due diligence process and/or Shaw
may have difficulty incorporating or integrating the acquired
business, any of which may have a material adverse effect
on Shaw, its operations and/or financial results.

Dividend Payments are not Guaranteed

Shaw currently pays monthly common share and quarterly
preferred share dividends in amounts approved on a
quarterly basis by the Board of Directors. Over the long term,
Shaw expects to continue to pay dividends from its free cash
flow; however, balance sheet cash and/or credit facilities
may be used to fund dividends from time to time. Although
Shaw intends to make regular dividend payments, dividends
are not guaranteed as actual results may differ from
expectations and there can be no assurance that the

Company will continue common or preferred share dividend
payments at the current level. In addition to the standard
legislated solvency and liquidity tests that must be met, the
Company would not be able to declare and pay dividends if
there was an event of default or a pending event of default
would result (as a consequence of declaring and paying
dividends) under its credit facilities.

Holding Company Structure

Substantially all of Shaw’s business activities are operated by
its subsidiaries. As a holding company, our ability to meet our
financial obligations is dependent primarily upon the receipt
of interest and principal payments on intercompany
advances, management fees, cash dividends and other
payments from our subsidiaries together with proceeds raised
by the Company through the issuance of equity and the
incurrence of debt, and from proceeds received on the sale of
assets. The payment of dividends and the making of loans,
advances and other payments to Shaw by its subsidiaries may
be subject to statutory or contractual restrictions, are
contingent upon the earnings of those subsidiaries and are
subject to various business and other considerations.

Control of the Company

Voting control of the Company is held by SFLT and its
subsidiaries. As at October 30, 2020, SFLT and its
subsidiaries held 17,562,400 Class A Shares, representing
approximately 79% of the issued and outstanding Class A
Shares, for the benefit of the descendants of the late JR
Shaw and Carol Shaw. The sole trustee of SFLT is a private
company controlled by a board consisting of seven directors,
including as at October 30, 2020, Bradley S. Shaw, four
other members of his family, and two independent directors.

The Class A Shares are the only shares entitled to vote in all
circumstances. Accordingly, SFLT and its subsidiaries are
able to elect a majority of the Board of Directors of the
Company and to control the vote on matters submitted to a
vote of the Company’s Class A Shares.

Management’s Discussion & Analysis Shaw Communications Inc.

61

SUMMARY OF QUARTERLY RESULTS

Below is a summary of the Company’s consolidated financial results and selected key performance drivers for fiscal 2020 and
2019.

(millions of Canadian dollars except per share amounts)

Q4

Q3

Q2

Q1

Q4

Q3

Q2

Q1

2020(1)

2019

Revenue
Adjusted EBITDA (2)
Restructuring costs
Amortization ()
Amortization of financing costs
Interest expense (1)
Other income (expense)
Income taxes
Net income (1)(3)
Net income attributable to equity shareholders
Net income attributable to non-controlling interests
Earnings per share (1)
Basic and diluted

Other Information
Cash flows from operating activities
Free cash flow (2)
Capital expenditures and equipment costs

1,349 1,312 1,363 1,383 1,349 1,322 1,315 1,354
544
(1)
(262)
(1)
(62)
23
(55)
186
186

548
—
(264)
—
(68)
(1)
(61)
154
154

534
10
(250)
(1)
(66)
2
(63)
166
166

528
—
(263)
(1)
(62)
(36)
61
227
225

588
—
(303)
(1)
(71)
(3)
(48)
162
162
——

609
(14)
(302)
—
(67)
7
(49)
184
184
—

600
—
(300)
(1)
(68)
(19)
(45)
167
167
—

594
—
(312)
(1)
(68)
(1)
(37)
175
175
—

2

—

—

0.34

0.35

0.32

0.31

0.32

0.43

0.30

0.36

632
152
307

588
221
268

361
191
276

339
183
260

435
42
382

432
174
280

410
159
279

291
163
271

(1) Fiscal 2020 figures reflect the impact of the adoption and application of IFRS 16 while Fiscal 2019 figures do not and are
not comparable. See “New Accounting Standards” as well as discussions below and under “Results of Operations” and
“Segmented Operations Review.”

(2) Adjusted EBITDA and free cash flow are non-GAAP measures and should not be considered substitutes or alternatives for

GAAP measures. These are not defined terms under IFRS and do not have a standard meaning, and therefore may not be a
reliable way to compare us to other companies. See “Key Performance Drivers” for information about these measures,
including how we calculate them.

(3) Net income attributable to both equity shareholders and non-controlling interests.

F20 Q4
vs
F20 Q3

F20 Q3
vs
F20 Q2

F20 Q2
vs
F20 Q1

F20 Q1
vs
F19 Q4

In the fourth quarter of fiscal 2020, net income decreased $9 million compared to the third quarter of fiscal 2020
mainly due to an $15 million decrease in adjusted EBITDA and a $23 million increase in current taxes in the
fourth quarter as well an $8 million decrease in other gains as a result of an insurance claim recovery in the third
quarter partially offset by a $35 million decrease in deferred taxes and a $14 million decrease in restructuring
costs in the fourth quarter.
In the third quarter of fiscal 2020, net income increased $17 million compared to the second quarter of fiscal
2020 mainly due to a $26 million increase in other gains/losses, which includes the impact of the $17 million
payment related to the early redemption of $800 million in senior notes in the second quarter, a $6 million
insurance claim recovery, a $9 million increase in adjusted EBITDA in the third quarter and a $4 million decrease
in current taxes, offset by a $14 million restructuring cost and an $8 million increase in deferred taxes, also in the
third quarter.
In the second quarter of fiscal 2020, net income increased $5 million compared to the first quarter of fiscal 2020
mainly due to a $13 million decrease in current taxes, a $12 million increase in adjusted EBITDA and a
$3 million decrease in interest expense, all in the second quarter, partially offset by a $17 million payment related
to the early redemption of $800 million in senior notes and a $10 million increase in deferred taxes, also in the
second quarter.
In the first quarter of fiscal 2020, net income decreased $4 million compared to the fourth quarter of fiscal 2019
mainly due to a $23 million decrease in deferred taxes in the first quarter. This was partially offset by a $7 million
increase in current taxes in the first quarter as well as the net impact of the adoption of IFRS 16 which resulted in
a decrease to operating, general and administrative costs that was more than offset by increases to amortization of
property, plant and equipment, intangibles and other and interest expense.

62

Shaw Communications Inc. 2020 Annual Report

F19 Q4
vs
F19 Q3

F19 Q3
vs
F19 Q2

F19 Q2
vs
F19 Q1

F19 Q1
vs
F18 Q4

In the fourth quarter of fiscal 2019, net income decreased $63 million compared to the third quarter of fiscal
2019 mainly due to a $21 million increase in current taxes in the fourth quarter, a $41 million gain on the
disposal of property, plant and equipment to a related party, a $15 million gain on the sale of a portfolio
investment and the $102 million impact of a tax rate change on deferred taxes, partially offset by a $109 million
loss on the disposal of the Company’s entire equity investment in Corus, all recorded in the third quarter.

In the third quarter of fiscal 2019, net income increased $74 million compared to the second quarter of fiscal
2019 mainly due to a $41 million gain on the disposal of property, plant and equipment to a related party, a
$15 million gain on the sale of a portfolio investment and the $102 million impact of a tax rate change on
deferred taxes, partially offset by a $109 million loss on the disposal of the Company’s entire equity investment in
Corus, all recorded in the third quarter.

In the second quarter of fiscal 2019, net income decreased $32 million compared to the first quarter of fiscal
2019 mainly due to a $20 million decrease in equity income related to the Company’s investment in Corus in the
quarter and higher income taxes.

In the first quarter of fiscal 2019, net income decreased $10 million compared to the fourth quarter of fiscal
2018 mainly due to a $12 million decrease in adjusted EBITDA and a decrease in other gains mainly related to a
$16 million gain on the sale of certain wireless spectrum licences in the fourth quarter of fiscal 2018. These
decreases were partially offset by a $10 million increase in equity income related to the Company’s investment in
Corus in the first quarter.

Fourth Quarter 2020 Highlights

The following discusses the results for the fourth quarter of fiscal 2020 (three-month period ended August 31, 2020) as
compared with the results from the fourth quarter of fiscal 2019 (three-month period ended August 31, 2019).

Revenue

Consolidated revenue was comparable year-over-year at $1.35 billion.

(cid:129) Wireless revenue of $294 million for the fourth quarter of fiscal 2020 increased $14 million, or 5.0%, over the fourth
quarter of fiscal 2019. The increase was driven mainly by higher service revenues which contributed an incremental
$27 million to consolidated revenue primarily due to higher postpaid RGUs and a 6.6% and 4.2% year-over-year increase in
ABPU to $44.81 and ARPU to $39.65, respectively, reflecting the increased number of Wireless customers subscribing to
higher service plans, partially offset by lower roaming revenue in the quarter due to less travel and roaming outside of the
Company’s wireless home network resulting from the impact of the COVID-19 pandemic. Equipment revenue decreased
$13 million, or 13.5%, over the previous year due to lower subscriber activations.

(cid:129) Consumer division revenue decreased $13 million, or 1.4%, to $917 million as growth in Internet revenue was offset by

declines in Video, Satellite, and Phone subscribers and revenue.

(cid:129) Business division revenue of $140 million was essentially flat in comparison to the fourth quarter of fiscal 2019 as

impacted Business customers temporarily reduced, suspended, or cancelled their accounts due to the challenging economic
environment facing businesses stemming from the COVID-19 pandemic.

AdjustedEBITDA

Adjusted EBITDA for the fourth quarter of $594 million increased $60 million, or 11.2%, from $534 million in the comparable
prior year quarter. Removing the $40 million impact from IFRS 16 in the fourth quarter, adjusted EBITDA increased
approximately 3.7% over the prior year quarter.

(cid:129) Wireless adjusted EBITDA of $84 million for the fourth quarter of fiscal 2020 improved by $33 million, or 64.7%, over the
fourth quarter of fiscal 2019. The increase reflects the impact of the adoption of IFRS 16 which contributed $20 million, or
39.2%, to the increase while the remaining increase was mainly due to postpaid RGU growth, an increase in margins due to
lower equipment sales and lower acquisition related costs, and continued ARPU growth of 4.2% in the quarter.

(cid:129) Wireline adjusted EBITDA for the fourth quarter of fiscal 2020 of $510 million increased 5.6%, or $27 million, from

$483 million in the fourth quarter of fiscal 2019. The increase primarily reflects the impact of the adoption of IFRS 16
which contributed $20 million, or 4.1%, to the increase as well as the impact of the $10 million charge related to CRTC
regulatory matters in the fourth quarter of fiscal 2019.

Management’s Discussion & Analysis Shaw Communications Inc.

63

AdjustedEBITDAmargin

Adjusted EBITDA margin for the fourth quarter of 44.0% increased 440-basis points compared to 39.6% in the fourth quarter
of fiscal 2019. Excluding the impact of IFRS 16, adjusted EBITDA margin of 41.1% increased 150-basis points in comparison
to the fourth quarter of fiscal 2019.

Capitalexpendituresandequipment

In the fourth quarter of fiscal 2020, capital investment of $307 million decreased $75 million from the comparable period in
fiscal 2019. Total Wireline capital spending of $192 million decreased by approximately $42 million year-over-year primarily due
to lower success-based capital and investments in new housing development. Wireless spending of $115 million decreased by
approximately $33 million year-over-year primarily due to the timing of expenditures and lower planned investment in the quarter.

Amortization

Amortization of $312 million increased 24.8% compared to the fourth quarter of 2019. The increase in amortization reflects
the impact of the adoption of IFRS 16 which contributed an additional $37 million, or 14.8%, in amortization related to the
newly recognized right-of-use assets as well as the amortization of new expenditures exceeding the amortization of assets that
became fully amortized during the period.

Interest

Interest expense of $68 million for the fourth quarter increased $2 million over the comparable prior year quarter and reflects
the impact of the adoption of IFRS 16 which resulted in an additional $11 million in interest expense related to lease
liabilities, partially offset by the lower average outstanding debt balances in the period.

Freecashflow

Free cash flow for the quarter of $152 million compared to $42 million in the comparable prior year quarter. The increase was
largely due to higher adjusted EBITDA and lower capital expenditures and interest costs.

Incometaxes

Income taxes were lower in the quarter compared to the fourth quarter of fiscal 2019 due mainly to the decrease in net income
and the recognition of previously unrecognized tax losses.

Seasonality and Trends

While financial results for the Company are generally not subject to significant seasonal fluctuations, subscriber activity may
fluctuate from one quarter to another. Subscriber activity may also be affected by competition and Shaw’s promotional activity.
Our Video subscriber activity is influenced by cord shaving and cord cutting trends, which has resulted in fewer subscribers
watching traditional cable TV, as well as a lower number of TV subscribers. In addition, trends in the use of wireless products
and Internet or social media as substitutes for traditional home phone products have resulted in fewer Phone subscribers.
Satellite subscriber activity is modestly higher around the summertime when more subscribers have second homes in use.
Wireless subscriber activity is influenced by the launch of popular new mobile devices, seasonal promotional periods, and the
level of competitive intensity. Our first and fourth quarters typically experience higher volumes of wireless competitive activity
as a result of back to school and holiday season-related consumer behavior. Aggressive promotional offers are often advertised
during these periods which can impact our Wireless subscriber metrics. Shaw’s Wireline and Wireless businesses do not depend
on any single customer or concentration of customers.

64

Shaw Communications Inc. 2020 Annual Report

Subscriber Statistics

Growth (losses) in subscriber statistics as follows:

Subscriber Statistics

Video – Cable

Video – Satellite

Internet

Phone

Total Consumer

Video – Cable

Video – Satellite

Internet

Phone

Total Business

Total Wireline

Wireless – Postpaid

Wireless – Prepaid

Total Wireless

Total Subscribers

Subscriber Statistics

Video – Cable

Video – Satellite

Internet

Phone

Total Consumer

Video – Cable

Video – Satellite

Internet

Phone

Total Business

Total Wireline

Wireless – Postpaid (1)

Wireless – Prepaid (1)

Total Wireless

Total Subscribers

2020

Opening

First

Second

Third

Fourth

Ending

1,478,371 (13,948)

(19,310)

(21,604)

(32,989) 1,390,520

703,223 (31,875)

(13,211)

(110)

(7,300)

650,727

1,911,703

5,648

6,072

(5,103)

(14,452) 1,903,868

767,745 (26,178)

(23,547)

(20,648)

(24,762)

672,610

4,861,042 (66,353)

(49,996)

(47,465)

(79,503) 4,617,725

41,843

35,656

173,686

1,622

2,333

694

(2,779)

(4,854)

1,099

(4,835)

(338)

82

1,680

1,749

4,146

37,512

36,002

178,270

379,434

4,253

1,509

1,779

685

387,660

630,619

8,902

(509)

(7,828)

8,260

639,444

5,491,661 (57,451)

(50,505)

(55,293)

(71,243) 5,257,169

1,313,828

66,865

54,289

2,236

44,957 1,482,175

344,357

(8,954)

(3,230)

(7,701) 14,867

339,339

1,658,185

57,911

51,059

(5,465) 59,824 1,821,514

7,149,846

460

554 (60,758)

(11,419) 7,078,683

2019

Opening

First

Second

Third

Fourth

Ending

1,585,232 (23,768)

(28,953)

(24,303)

(29,837) 1,478,371

750,403 (28,893)

(9,627)

3,134 (11,794)

703,223

1,876,944

5,606

11,105

6,647

11,401 1,911,703

853,847 (15,957)

(20,916)

(21,517)

(27,712)

767,745

5,066,426 (63,012)

(48,391)

(36,039)

(57,942) 4,861,042

49,606

34,831

172,859

354,912

558

1,248

8,649

(254)

(1,465)

(4,301)

(1,743)

830

(1,440)

(626)

427

63

592

41,843

35,656

173,686

5,836

5,368

4,669

379,434

612,208

10,201

3,761

868

3,581

630,619

5,678,634 (52,811)

(44,630)

(35,171)

(54,361) 5,491,661

1,029,720

86,067

64,670

61,279

75,913 1,313,828

373,138 (20,452)

(16,887)

820

14,831

344,357

1,402,858

65,615

47,783

62,099

90,744 1,658,185

7,081,492

12,804

3,153

26,928

36,383 7,149,846

(1) The Company reduced the August 31, 2019 ending balance by 10,914 due to account cancellations dating back to 2016
previously not reported. The cancellations consisted of 3,821 postpaid and 7,093 prepaid subscribers. In the Company’s
view, the cancellations were not significant in relation to previously reported amounts.

Management’s Discussion & Analysis Shaw Communications Inc.

65

RESULTS OF OPERATIONS

OVERVIEW OF FISCAL 2020 CONSOLIDATED RESULTS

(millions of Canadian dollars except per share amounts)

2020 (1)

2019

2018

%

%

Change

2020

2019

Operations:
Revenue
Adjusted EBITDA (2)
Adjusted EBITDA margin (2)
Funds flow from continuing operations (3)
Net income from continuing operations
Income (loss) from discontinued operations, net of tax
Net income
Free cash flow (2)

Balance sheet:
Total assets
Long-term financial liabilities

Long-term debt (including current portion)
Other financial liabilities

Per share data:

Basic and diluted earnings per share

Continuing operations
Discontinued operations

Weighted average number of participating shares outstanding during period

(millions)

Cash dividends declared per share

Class A
Class B

5,407
2,391

5,340
2,154

1.3
5,189
2,057 11.0
44.2% 40.3% 39.6% 9.7
1,177 11.9

2.9
4.7
1.8
51.0
(6.1) >100.0
(100.0)
(6.1) >100.0
39.7

–

39
(6)
33

385 38.8

1,989
688
–
688
747

1,777
733
–
733
538

16,165 15,646 14,431

4,548
–

5,308
–

4,311
–

1.32
–

1.32

1.41
–

1.41

0.06
(0.01)

0.05

515

511

502

1.1825 1.1825 1.1825
1.1850 1.1850 1.1850

(1) Fiscal 2020 figures reflect the impact of the adoption and application of IFRS 16 while Fiscal 2019 figures do not and are
not comparable. See “New Accounting Standards” as well as discussions below and under “Segmented Operations Review.”

(2) Adjusted EBITDA, adjusted EBITDA margin and free cash flow are non-GAAP measures and should not be considered

substitutes or alternatives for GAAP measures. These are not defined terms under IFRS and do not have a standard meaning,
and therefore may not be a reliable way to compare us to other companies. See “Key Performance Drivers” for information
about these measures, including how we calculate them.

(3) Funds flow from operations is presented before changes in non-cash working capital as presented in the Consolidated

Statements of Cash Flows.

Revenue and Adjusted EBITDA

Fiscal 2020 consolidated results were resilient and in line
with guidance despite significant uncertainty arising from
the COVID-19 pandemic and commodity price challenges.
Adjusted EBITDA of $2,391 million in fiscal 2020
increased 11.0% over fiscal 2019. Removing the
$158 million impact from IFRS 16 in the year, adjusted
EBITDA increased approximately 3.7%. For further
discussion of divisional performance see “Segmented
Operations Review.”

Consolidated revenue of $5.41 billion for fiscal 2020
improved 1.3% over $5.34 billion for fiscal 2019. Revenue

improved primarily due to the Wireless division contributing
revenues of $1,166 million in fiscal 2020 as compared to
$1,047 million in the prior year. The year-over-year
improvement in Wireless revenue of $119 million, or
11.4%, reflects higher service revenues of $121 million
driven primarily by added postpaid RGUs, higher ARPU, and
higher ABPU partially offset by lower equipment revenues of
$2 million, reflecting the impact of COVID-19 on consumer
activity in the second half of fiscal 2020. Wireline division
revenue was down $50 million, or 1.2%. Business division
revenues increased $10 million, or 1.8%, and reflect the
impacts from COVID-19 on the small and medium sized
business market in the second half of the year while

66

Shaw Communications Inc. 2020 Annual Report

Consumer division revenues decreased $60 million, or
1.6%, compared to fiscal 2019 as contributions from rate
adjustments and growth in Internet revenue were offset by
declines in Video, Satellite, and Phone subscribers and
revenue.

Adjusted EBITDA of $2.39 billion for the twelve-month
period improved 11.0% compared to $2.15 billion for fiscal
2019. The improvement was primarily due to the Wireless
division contributing $337 million over the twelve-month
period as compared to $199 million in fiscal 2019 while the
Wireline division contributed $2,054 million over the twelve-
month period as compared to $1,955 million in fiscal 2019.
The Wireless increase of $138 million, or 69.3%, over the
comparable period reflects an increase in underlying
performance of $62 million, or 31.2%, and an increase of
$76 million, or 38.2%, relating to the impact of the adoption
of IFRS 16. The increase in underlying performance was
driven primarily by subscriber and ARPU growth. Wireline
adjusted EBITDA of $2,054 million for fiscal 2020 increased
5.1%, or approximately 0.9% after removing the $82 million
impact from the adoption of IFRS 16, resulting in a Wireline
operating margin of 46.4%, an improvement of 90-basis
points over fiscal 2019 (on pre-IFRS 16 basis). The increase
also reflects the impact of the $10 million provision related
primarily to the CRTC decision to reduce wholesale
broadband rates available to third party Internet providers
from 2016 onwards and the impact of a $15 million payment
to address certain IP licensing matters, both recorded in
fiscal 2019.

Restructuring costs

Restructuring costs generally include severance, employee
related costs and other costs directly associated with a
restructuring program. During the third quarter of fiscal
2020, the Company restructured certain operations within
the Wireline segment and announced a realignment of the
senior leadership team. In connection with the restructuring,
the Company recorded costs of $14 million, primarily related
to severance and employee related costs.

Amortization

(millions of Canadian dollars)

2020 2019

Change
%

Amortization revenue (expense)
Deferred equipment revenue
Deferred equipment costs
Property, plant and equipment,

16
(65)

21 (23.8)
(85) (23.5)

intangibles and other (1)

(1,168) (974) 19.9

(1) Fiscal 2020 figures reflect the impact of the adoption

and application of IFRS 16 while Fiscal 2019 figures do
not and are not comparable. See “New Accounting
Standards” as well as discussion below.

Amortization of property, plant and equipment, intangibles
and other increased 19.9% for the year ended August 31,
2020. The increase in amortization reflects the impact of
the adoption of IFRS 16 which resulted in an additional
$141 million in amortization related to the newly recognized
right-of-use assets as well as the amortization of new
expenditures exceeding the amortization of assets that
became fully amortized during the period.

Amortization of financing costs and Interest
expense

(millions of Canadian dollars)

2020 2019

Change
%

Amortization of financing costs –

long-term debt
Interest expense (1)

3
274

3
258

–
6.2

(1) Fiscal 2020 figures reflect the impact of the adoption

and application of IFRS 16 while Fiscal 2019 figures do
not and are not comparable. See “New Accounting
Standards” as well as discussion below.

Interest expense for the year ended August 31, 2020
increased over the comparable period and reflects the
impact of the adoption of IFRS 16, which resulted in an
additional $44 million in interest expense related to lease
liabilities, partially offset by the lower average outstanding
debt balances and interest rates in fiscal 2020 in
comparison to fiscal 2019.

Other income and expenses

(millions of Canadian dollars)

2020 2019

Increase /
(decrease)

Equity income of an associate or

joint venture

–

46

(46)

Loss on disposal of an associate or

joint venture

Other gains (losses)

– (109)
50

(16)

(16)

(13)

109
(66)

(3)

On May 31, 2019, the Company sold all of its 80,630,383
Corus Class B non-voting participating shares at a price of
$6.80 per share. Proceeds, net of transaction costs, were
$526 million, which resulted in a loss of $109 million for
fiscal 2019. In fiscal 2019, the Company also recorded
equity income of $46 million related to its investment in
Corus. As the Company no longer had an equity investment
in Corus for fiscal 2020, there was no income or loss
recorded.

Other gains (losses) generally include realized and
unrealized foreign exchange gains and losses on US dollar
denominated current assets and liabilities, gains and losses

Management’s Discussion & Analysis Shaw Communications Inc.

67

on disposal of property, plant and equipment and minor
investments, and the Company’s share of the operations of
Burrard Landing Lot 2 Holdings Partnership. In fiscal 2020,
the category includes a net $2 million loss related to the
disposal of property, plant and equipment and a $17 million
debt redemption penalty related to the early redemption of
$800 million in senior notes in December 2019 partially
offset by a $6 million insurance claim recovery. In the prior
year, the category includes a net $32 million gain on the
disposal of property, plant and equipment, a $6 million gain
on the disposal of a non-core business, as well as a
$15 million gain on the disposal of a minor portfolio
investment.

Earnings per share

(millions of Canadian dollars except
per share amounts)

2020 2019

Change
%

Net income (1)
Weighted average number of

participating shares outstanding
during period (millions)

Earnings per share

Basic and diluted

688

733

(6.1)

515

511

1.32 1.41

(1) Fiscal 2020 figures reflect the impact of the adoption

and application of IFRS 16 while Fiscal 2019 figures do
not and are not comparable. See “New Accounting
Standards” as well as discussions under “Results of
Operations” and “Segmented Operations Review.”

Net income

Net income was $688 million in 2020 compared to
$733 million in 2019. The year-over-year changes are
summarized in the table below.(1)

(millions of Canadian dollars)

Increased adjusted EBITDA (1)(2)
Increased restructuring costs
Increased amortization (1)
Increased interest expense (1)
Decreased equity income of an associate or joint

venture

Change in other net costs and revenue (3)
Increased income taxes

237
(23)
(179)
(16)

(46)
43
(61)

(45)

(1) Fiscal 2020 figures reflect the impact of the adoption

and application of IFRS 16 while Fiscal 2019 figures do
not and are not comparable. See “New Accounting
Standards” as well as discussions under “Results of
Operations” and “Segmented Operations Review.”

(2) Adjusted EBITDA is a non-GAAP measure and should not

be considered a substitute or alternative for GAAP
measures. This is not a defined term under IFRS and
does not have a standard meaning, and therefore may not
be a reliable way to compare us to other companies. See
“Key Performance Drivers” for information about this
measure, including how we calculate it.

(3) Net other costs and revenue include gains and losses on
disposals of fixed assets and intangibles, accretion of
long-term liabilities and provisions, debt retirement costs,
realized and unrealized foreign exchange differences and
other losses as detailed in the Consolidated Statements of
Income.

Net other costs and revenues had a $45 million favourable
impact on net income primarily due to the impact of a
$109 million loss related to the Company’s disposal of its
investment in Corus Class B non-voting participating shares
recorded in the prior year, partially offset by a $15 million
gain on the disposal of a minor portfolio investment and a
$32 million net gain on the disposal of fixed assets and
intangibles in the prior year and a $17 million debt
redemption penalty in fiscal 2020.

68

Shaw Communications Inc. 2020 Annual Report

SEGMENTED OPERATIONS REVIEW

WIRELESS

WIRELINE

(millions of Canadian dollars)

2020(1)

2019

Consumer
Business

Wireline revenue
Adjusted EBITDA (2)

3,683 3,743
557

567

4,250 4,300
2,054 1,955

Change
%

(1.6)
1.8

(1.2)
5.1

Adjusted EBITDA margin (2)

48.3% 45.5% 6.2

(1) Fiscal 2020 figures reflect the impact of the adoption

and application of IFRS 16 while Fiscal 2019 figures do
not and are not comparable. See “New Accounting
Standards” and discussion below.

(2) Adjusted EBITDA and adjusted EBITDA margin are non-

GAAP measures and should not be considered substitutes
or alternatives for GAAP measures. These are not defined
terms under IFRS and do not have a standard meaning,
and therefore may not be a reliable way to compare us to
other companies. See “Key Performance Drivers” for
information about these measures, including how we
calculate them.

Wireline RGUs decreased by 234,492 in the current fiscal
year, compared to net losses of 186,973 RGUs in fiscal
2019. Total Business RGU gains of 8,825 were more than
fully offset by total Consumer RGU losses of 243,317 in the
year which included net losses in cable Video of 87,851,
Phone of 95,135, satellite Video of 52,496, and Internet of
7,835.

Consumer revenue for the year of $3.7 billion decreased
1.6% compared to the prior year as growth in Internet
revenues were more than fully offset by declines in mature
products, including Video, Satellite, and Phone subscribers
and revenues. Business revenue for the year of $567 million
was 1.8% higher over the prior year with the modest growth
reflecting the impacts from COVID-19 on the small and
medium sized business market in the second half of fiscal
2020.

Adjusted EBITDA of $2.1 billion increased 5.1% over the
comparable period and reflects an increase of $82 million,
or 4.2%, relating to the impact of the adoption of IFRS 16
while the underlying performance increased approximately
0.9%, resulting in a Wireline operating margin of 46.4%, an
improvement of 90-basis points over fiscal 2019 (on a
pre-IFRS 16 basis).

(millions of Canadian dollars)

2020(1)

2019

Service
Equipment and other

Wireless revenue
Adjusted EBITDA (2)

815
351

694
353

1,166 1,047
199

337

Change
%

17.4
(0.6)

11.4
69.3

Adjusted EBITDA margin (2)

28.9% 19.0% 52.1

(1) Fiscal 2020 figures reflect the impact of the adoption

and application of IFRS 16 while Fiscal 2019 figures do
not and are not comparable. See “New Accounting
Standards” and discussion below.

(2) Adjusted EBITDA and adjusted EBITDA margin are non-

GAAP measures and should not be considered substitutes
or alternatives for GAAP measures. These are not defined
terms under IFRS and do not have a standard meaning,
and therefore may not be a reliable way to compare us to
other companies. See “Key Performance Drivers” for
information about these measures, including how we
calculate them.

In Wireless, the Company gained 163,329 net postpaid and
prepaid subscribers in the year, consisting of 168,347
postpaid additions offset by 5,018 prepaid losses. The
increase in the customer base reflects continued customer
demand for the Big Gig data-centric pricing and packaging
options, including Absolute Zero, as well as the launch of
Shaw Mobile in British Columbia and Alberta on July 30,
2020.

Wireless revenue for the year of $1,166 million increased
$119 million, or 11.4%, over the prior year. The increase in
revenue was driven primarily by year-over-year growth in
service revenue while equipment revenue was essentially flat
as a result of a decrease in subscriber activity relating to the
temporary closure of a number of retail locations amid the
COVID-19 pandemic in the second half of fiscal 2020. The
increase in service revenue was driven by RGU, ABPU, and
ARPU growth in which a net 168,347 postpaid subscribers
were added, representing a 12.8% increase, while ABPU of
$44.13 and ARPU of $38.95 in fiscal 2020 compared to
$41.67 and $37.92, respectively, in the prior year.

Adjusted EBITDA for the year of $337 million increased
$138 million, or 69.3%, over the prior year and reflects an
increase in underlying performance of $62 million, or
31.2%, and an increase of $76 million, or 38.2%, relating
to the impact of the adoption of IFRS 16. The increase in
underlying performance is driven primarily by subscriber and
ARPU growth.

Management’s Discussion & Analysis Shaw Communications Inc.

69

Capital Expenditures and Equipment Costs

Wireless

Capital investment of $296 million in fiscal 2020 decreased
$89 million compared to fiscal 2019, primarily due to the
planned decrease in Wireless spending in the year as a result
of lower costs relating to the continued deployment of 700
MHz spectrum. In fiscal 2020, the Company continued its
investment in its wireless network and infrastructure,
specifically in the deployment of 600 MHz spectrum and
development of 5G capabilities. Enhancements to the back-
office systems including the billing system and digital
transformation continued along with an increased spend in
the area of retail due primarily to the launch of Shaw Mobile.

(millions of Canadian dollars)

2020

2019

Change
%

Year ended August 31,

Wireline

New housing development
Success based
Upgrades and enhancements
Replacement
Buildings and other

Total as per Note 26 to the

audited annual consolidated
financial statements

Wireless
Total as per Note 26 to the

audited annual consolidated
financial statements

Consolidated total as per Note 26

to the audited annual
consolidated financial
statements

120
243
331
26
95

138 (13.0)
(5.1)
256
(4.3)
346
(7.1)
28
61.0
59

815

827

(1.5)

296

385 (23.1)

1,111 1,212

(8.3)

Capital investment was $1,111 million in fiscal 2020
compared to $1,212 million in fiscal 2019. The decrease
was driven primarily by a decrease in the Wireless division as
a result of lower planned capital expenditures in the year
due to increased investments related to market expansion in
the prior year while Wireline investment decreased primarily
due to lower system network infrastructure spending.

Wireline

Success-based capital for fiscal 2020 of $243 million was
$13 million lower than fiscal 2019. The current year
decrease in success-based capital was due primarily to lower
equipment purchases in the year and an increase in
customer self-installs.

Capital spend on the combined upgrades and enhancement,
and replacement categories was $357 million for the year, a
$17 million decrease over fiscal 2019 driven primarily by
lower planned Wireline spend on system network
infrastructure.

Capital spend on new housing development of $120 million
in the year was $18 million lower than the prior fiscal year,
driven by a decrease in residential and commercial customer
network growth and acquisition.

Investment in buildings and other of $95 million in fiscal
2020 increased $36 million over fiscal 2019 primarily
related to higher corporate related costs in the period as well
as the impact of proceeds on disposal of corporate assets
received in the comparable period.

70

Shaw Communications Inc. 2020 Annual Report

FINANCIAL POSITION

Effective September 1, 2019, the Company adopted IFRS
16 and IFRIC 23 and has not restated comparatives for
fiscal 2019. For the purposes of this analysis, the Company
will therefore use September 1, 2019 figures for
comparative purposes. See “New Accounting Standards” for
more information.

Total assets were $16.2 billion at August 31, 2020,
compared to $17.0 billion at September 1, 2019. The
following is a discussion of significant changes in the
Consolidated Statements of Financial Position since
September 1, 2019.

Current assets decreased $700 million primarily due to
decreases in cash of $683 million, accounts receivable of
$19 million, and inventories of $26 million. These
decreases were partially offset by an increase in current
portion of contract assets of $26 million and other current
assets of $2 million. Cash decreased primarily due to the
repayment of $2.05 billion of senior notes offset by the
issuance of senior notes totaling $1.30 billion and other
financing activities as well as cash outlays for investing
activities partially offset by funds flow from continuing
operations. Refer to “Liquidity and Capital Resources” for
more information.

The current portion of contract assets increased during the
year mainly due to the prior year increase in Wireless
subscribers participating in the Company’s discretionary
wireless handset discount program. Under IFRS 15, the
portion of this discount relating to the handset is applied
against equipment revenue at the point in time that the
handset is transferred to the customer while the portion
relating to service revenue is recorded as a contract asset
and amortized over the life of the contract against future
service revenues.

Property, plant and equipment decreased $79 million as the
amortization of capital and right-of-use assets exceeded the
capital investments and additions to right-of-use assets in
the year.

Contract assets decreased $12 million during the year
mainly due to a decrease in Wireless subscribers
participating in the Company’s discretionary wireless
handset discount program in the second half of fiscal 2020
primarily due to lower activity associated with the temporary
closure of a significant number of retail stores in response to
the COVID-19 pandemic.

Current liabilities decreased $1.24 billion during the year
primarily due to a decrease in the current portion of long-
term debt of $1.25 billion due to the repayment of senior
notes in October 2019, a decrease in accounts payable and
accrued liabilities of $16 million, a decrease in current
provisions of $118 million, a decrease in income taxes
payable of $14 million and a $12 million decrease in the
current portion of contract liabilities. This was partially
offset by an increase in short-term borrowings of
$160 million.

Accounts payable and accruals decreased due to the timing
of payment and fluctuations in various payables including
capital expenditures, interest, and programming costs. The
decrease in current provisions was mainly due to the
payment of restructuring costs of $130 million related to the
TBT in fiscal 2020.

Short-term borrowings increased due to the draw of an
additional $160 million under the Company’s accounts
receivable securitization program.

Long-term debt increased $490 million primarily due to the
issuance of senior notes totaling $1.3 billion, partially offset
by the early redemption of other senior notes totaling
$800 million.

Shareholders’ equity decreased $30 million mainly due to a
decrease in retained earnings. Retained earnings decreased
as the current period income of $688 million was more than
fully offset by dividends of $617 million and shares
repurchased under the NCIB program of $91 million. Share
capital decreased $3 million due to the impact of
5,614,672 shares repurchased under the terms of the
Company’s NCIB program which was partially offset by the
issuance of 1,857,734 Class B Non-Voting Shares under the
Company’s stock option plan and Dividend Reinvestment
Plan (DRIP). Accumulated other comprehensive loss
increased $5 million.

As at October 15, 2020, share capital is as reported at
August 31, 2020 with the exception of the issuance of a
total 14,250 Class B Non-Voting Shares upon exercise of
options under the Company’s option plan.

Management’s Discussion & Analysis Shaw Communications Inc.

71

CONSOLIDATED CASH FLOW ANALYSIS

Financing activities

Operating activities

The changes in financing activities during 2020 and 2019
were as follows:

(millions of Canadian dollars)

2020 2019

Change
%

(millions of Canadian dollars)

2020

2019

Increase in short-term borrowings
Issuance of long-term debt
Repayment of long-term debt
Bank facility and long-term debt costs
Payment of lease liabilities
Issuance of Class B Non-Voting Shares
Purchase of Class B Non-Voting Shares
Dividends paid on Class A Shares and

Class B Non-Voting Shares

Dividends paid on Preferred Shares
Payment of distributions to non-

controlling interests

Other

160

–
1,300 1,000
(2,068)
–
(14)
(9)
(112)
–
9
35
(140)
–

(573)
(9)

(389)
(9)

(2)
–

–
(1)

(1,449)

627

The increase in the payment of lease liabilities in fiscal
2020 reflects the impact of the adoption of IFRS 16 in the
current year with these outflows reflected in operating
activities in fiscal 2019. See “New Accounting Standards”
for further detail.

Funds flow from continuing

operations

Net change in non-cash working
capital balances related to
continuing operations

1,989 1,777 11.9

(69)

(209) (67.0)

1,920 1,568 22.4

Funds flow from operations in fiscal 2020 increased over the
comparable period primarily due to an increase in the funds
flow from operations which reflects the impact of the
adoption of IFRS 16 where payments related to lease
liabilities are reflected under financing activities for the
period and an increase in the net change in non-cash
balances related to operations. The net change in non-cash
balances related to operations fluctuated over the
comparative period due to changes in accounts receivable,
inventory, and other current asset balances, and the timing
of payment of current income taxes payable and accounts
payable and accrued liabilities.

Investing activities

(millions of Canadian dollars)

2020

2019 Increase

Cash flow used in investing

activities

(1,154) (1,133)

21

In fiscal 2020, cash used in investing activities increased
over the comparable period primarily due to proceeds of
$551 million received from the sale of our investment in
Corus and other investments and $90 million in proceeds
generated from the disposal of a non-core business and
property, plant and equipment all in the prior year partially
offset by lower outlays for capital expenditures in the year as
compared to the prior year and a $492 million decrease
year-over-year in spectrum purchases.

72

Shaw Communications Inc. 2020 Annual Report

LIQUIDITY AND CAPITAL RESOURCES

In fiscal 2020, the Company generated $747 million of free
cash flow. Shaw used its free cash flow along with cash of
$763 million, $1,286 million net proceeds from senior note
issuances, $160 million net proceeds from its accounts
receivable securitization program, and proceeds from the
issuance of Class B Non-Voting Shares of $9 million to fund
the net working capital change of $34 million, pay common
share dividends of $573 million, repay at maturity
$1.25 billion 5.65% senior notes, repurchase $140 million
of Class B Non-Voting Shares under the Company’s NCIB
program, and pay $143 million for amounts related to
restructuring costs.

The Company issued Class B Non-Voting Shares from
treasury under its DRIP which resulted in cash savings and
incremental Class B Non-Voting Shares of $37 million
during fiscal 2020.

Debt structure and financial policy

Shaw structures its borrowings generally on an unsecured
and standalone basis. While certain non-wholly owned
subsidiaries are subject to contractual restrictions which
may prevent the transfer of funds to Shaw, there are no
similar restrictions with respect to wholly-owned subsidiaries
of the Company.

The Company issued Class B Non-Voting Shares from treasury
under its DRIP and incremental Class B Non-Voting Shares of
$37 million during the year ended August 31, 2020. On
October 25, 2019, and in accordance with the terms of its
DRIP, the Company announced that in lieu of issuing shares
from treasury, it will satisfy its share delivery obligations under
the DRIP by purchasing Class B Non-Voting Shares on the
open market. In addition, the Company reduced its discount
from 2% to 0% for the Class B Non-Voting Shares delivered
under the DRIP. These changes to the DRIP were first applied
to the dividends payable on November 28, 2019 to
shareholders of record on November 15, 2019.

The Company has an accounts receivable securitization
program with a Canadian financial institution which allows it
to sell certain trade receivables into the program. As at
August 31, 2020, the proceeds of the sales were committed
up to a maximum of $200 million (with $200 million drawn
under the program as at August 31, 2020). The Company
continues to service and retain substantially all of the risks
and rewards relating to the trade receivables sold, and
therefore, the trade receivables remain recognized on the
Company’s Consolidated Statements of Financial Position
and the funding received is recorded as a current liability
(revolving floating rate loans) secured by the trade
receivables. The buyer’s interest in the accounts receivable
ranks ahead of the Company’s interest and the program
restricts it from using the trade receivables as collateral for
any other purpose. The buyer of the trade receivables has no
claim on any of our other assets.

As at August 31, 2020, the net debt leverage ratio for the
Company was 2.3x. Considering the prevailing competitive,
operational and capital market conditions, the Board of
Directors has determined that having this ratio in the range of
2.5x to 3.0x would be optimal leverage for the Company in
the current environment. This target was updated from 2.0x
to 2.5x in November 2019 based on the impact of IFRS 16.
Should the ratio fall below this, other than on a temporary
basis, the Board may choose to recapitalize back into this
optimal range. The Board may also determine to increase the
Company’s debt above these levels to finance specific
strategic opportunities such as a significant acquisition or
repurchase of Class B Non-Voting Shares in the event that
pricing levels were to drop precipitously.

The Company calculates net debt leverage ratio as follows (1):

(millions of Canadian dollars)

2020

2019

Short-term borrowings
Current portion of long-term debt
Current Portion of Lease Liabilities
Long-term debt
Lease Liabilities
50% of outstanding preferred shares
Cash

(A) Net debt (2)

Adjusted EBITDA (2)(3)
Corus dividends

(B) Adjusted EBITDA (2)(3) including Corus

dividends

200
1
113
4,547
1,157
147
(763)

5,402
2,391
–

40
1,251
–
4,057
–
147
(1,446)

4,049
2,154
10

2,391

2,164

(A/B) Net debt leverage ratio (2)(3)

2.3x

1.9x

(1) The following contains a description of the Company’s

use of non-GAAP financial measures, provides a
reconciliation to the nearest IFRS measure or provides a
reference to such reconciliation.

(2) Net debt, adjusted EBITDA, and net debt leverage ratio
are non-GAAP measures and should not be considered
substitutes or alternatives for GAAP measures. These are
not defined terms under IFRS and do not have a standard
meaning, and therefore may not be a reliable way to
compare us to other companies. See “Key Performance
Drivers” for information about these measures.

(3) Fiscal 2020 figures reflect the impact of the adoption

and application of IFRS 16 while Fiscal 2019 figures do
not and are not comparable. See “New Accounting
Standards” as well as discussions under “Results of
Operations” and “Segmented Operations Review.”

On October 29, 2019, the Company announced that it had
received approval from the TSX to establish a NCIB program.
The NCIB program commenced on November 1, 2019 and
remains in effect until October 31, 2020. As approved by
the TSX, the Company has the ability to purchase for
cancellation up to

Management’s Discussion & Analysis Shaw Communications Inc.

73

24,758,127 Class B Non-Voting Shares representing 5% of
all of the issued and outstanding Class B Non-Voting Shares
as at October 18, 2019.

During the year ended August 31, 2020, the Company
purchased 5,614,672 Class B Non-Voting Shares for
cancellation for a total cost of approximately $140 million
under the NCIB program. The Company suspended share
repurchases under its NCIB program in April 2020.

On October 1, 2019, the Company repaid the $1.25 billion
of 5.65% senior notes at maturity with cash on hand.

On December 9, 2019, the Company issued $800 million of
senior notes, consisting of $500 million principal amount of
3.30% senior notes due 2029 and $300 million principal
amount of 4.25% senior notes due 2049. The net proceeds
of the offering of $792 million, along with cash on hand,
were used to fund the redemption of the $500 million
principal amount of 5.50% senior notes due 2020 and the
$300 million principal amount of 3.15% senior notes due
2021 as noted below.

On December 12, 2019, the Company drew an additional
$80 million under its accounts receivable securitization
program, bringing the total amount drawn under the program
to $200 million. The program is now fully drawn.

On December 24, 2019, the Company redeemed the
$500 million principal amount of 5.50% senior notes due
December 7, 2020 and the $300 million principal amount
of 3.15% senior notes due February 19, 2021. In
conjunction with the redemption, the Company paid make
whole premiums of $17 million and accrued interest of
$5 million. The Company has no senior note maturities until
November 2023.

On April 22, 2020, the Company issued $500 million
principal amount of 2.90% senior notes due December 9,
2030.

Shaw’s credit facilities are subject to customary covenants
which include maintaining minimum or maximum financial
ratios. At August 31, 2020, Shaw is in compliance with
these covenants and, based on current business plans, the
Company is not aware of any condition or event that would
give rise to non-compliance with the covenants over the life
of the borrowings.

Covenant as at
August 31, 2020

Covenant
Limit

Shaw Credit Facilities

Total Debt to Operating Cash

Flow (1) Ratio

1.82:1

< 5.00:1

Operating Cash Flow (1) to
Fixed Charges (2) Ratio

9.84:1

> 2.00:1

(1) Operating Cash Flow, for the purposes of the covenants,
is calculated as net earnings before interest expense,
depreciation, amortization, restructuring, and current and
deferred income taxes, excluding profit or loss from
investments accounted for on an equity basis, less
payments made with regards to lease liabilities for the
most recently completed fiscal quarter multiplied by four,
plus cash dividends and other cash distributions received
in the most recently completed four fiscal quarters from
investments accounted for on an equity basis.
(2) Fixed Charges are defined as the aggregate interest

expense, excluding the interest related to lease liabilities,
for the most recently completed fiscal quarter multiplied
by four.

Subsequent to year-end, on October 29, 2020, the
Company’s Board of Directors approved the renewal of the
NCIB program to purchase up to 24,532,404 Class B Non-
Voting Shares, representing 5% of all of the issued and
outstanding Class B Non-Voting Shares as of October 22,
2020. The NCIB program remains subject to approval by the
TSX and, if accepted, will be conducted in accordance with
the applicable rules and policies of the TSX and applicable
Canadian securities law.

74

Shaw Communications Inc. 2020 Annual Report

Preferred Share Dividends

On June 30, 2016, 1,987,607 of the Company’s
Cumulative Redeemable Rate Reset Class 2 Preferred
Shares, Series A (“Series A Shares”) were converted into an
equal number of Cumulative Redeemable Floating Rate
Class 2 Preferred Shares, Series B (“Series B Shares”) in
accordance with the notice of conversion right issued on
May 31, 2016. As a result of the conversion, the Company
has 10,012,393 Series A Shares and 1,987,607 Series B
Shares issued and outstanding. The Series A Shares will
continue to be listed on the TSX under the symbol
SJR.PR.A. The Series B Shares began trading on the TSX on
June 30, 2016 under the symbol SJR.PR.B. The annual
fixed dividend rate for the Series A Shares, payable
quarterly, was reset to 2.791% for the five-year period from
and including June 30, 2016 to but excluding June 30,
2021. The floating quarterly dividend rates for the Series B
Shares were set as follows:

Based on the aforementioned financing activities, available
credit facilities and forecasted free cash flow, the Company
expects to have sufficient liquidity to fund operations and
obligations, including maturing debt, during the upcoming
fiscal year. On a longer-term basis, Shaw expects to generate
free cash flow and have borrowing capacity sufficient to
finance foreseeable future business plans and refinance
maturing debt.

Off-balance sheet arrangement and
guarantees

Guarantees

Generally, it is not the Company’s policy to issue guarantees
to non-controlled affiliates or third parties; however, it has
entered into certain agreements as more fully described in
Note 27 to the Consolidated Financial Statements. As
disclosed therein, Shaw believes it is remote that these
agreements would require any cash payment.

Period

June 30, 2016 to September 29, 2016
September 30, 2016 to December 30, 2016
December 31, 2016 to March 30, 2017
March 31, 2017 to June 29, 2017
June 30, 2017 to September 29, 2017
September 30, 2017 to December 30, 2017
December 31, 2017 to March 30, 2018
March 31, 2018 to June 29, 2018
June 30, 2018 to September 29, 2018
September 30, 2018 to December 30, 2018
December 31, 2018 to March 30, 2019
March 31, 2019 to June 29, 2019
June 30, 2019 to September 29, 2019
September 30, 2019 to December 30, 2019
December 31, 2019 to March 30, 2020
March 31, 2020 to June 29, 2020
June 30, 2020 to September 29, 2020
September 30, 2020 to December 30, 2020

Annual
Dividend
Rate

2.539%
2.512%
2.509%
2.480%
2.529%
2.742%
2.872%
3.171%
3.300%
3.509%
3.713%
3.682%
3.687%
3.638%
3.652%
3.638%
2.255%
2.149%

The floating quarterly dividend rate will be reset quarterly.

Management’s Discussion & Analysis Shaw Communications Inc.

75

Contractual obligations

The amounts of estimated future payments under the Company’s contractual obligations at August 31, 2020 are detailed in the
following table.

(millions of Canadian dollars)

Short-term borrowings
Long-term debt (1)
Lease liabilities
Purchase obligations (2)
Property, plant and equipment

Total

200
7,549
1,631
1,158
217

Payments due by period

Within
1 year

2 – 3
years

4 – 5
years

More than
5 years

200
219
154
501
184

–
938
288
311
30

–
910
273
232
3

–
5,482
916
114
–

6,512

10,755 1,258 1,567 1,418

(1) Includes principal repayments and interest payments.
(2) Includes contractual obligations under service, product, and wireless device contracts, program related agreements and

exclusive rights to use intellectual property in Canada.

Share Capital and Listings

The Company is authorized to issue a limited number of
Class A Shares; an unlimited number of Class B Non-Voting
Shares; an unlimited number of Class 1 Preferred Shares
issuable in series; and an unlimited number of Class 2
Preferred Shares issuable in series, of which 12,000,000
were designated the Series A Shares and 12,000,000 were
designated the Series B Shares. The authorized number of
Class A Shares is limited, subject to certain exceptions, to
the lesser of that number of such shares (i) currently issued
and outstanding; and (ii) that may be outstanding after any
conversion of Class A Shares into Class B Non-Voting
Shares.

As at October 15, 2020, there are 22,372,064 Class A
Shares, 490,647,083 Class B Non-Voting Shares,
10,012,393 Series A Shares, and 1,987,607 Series B
Shares issued and outstanding. There were also 7,212,880
options to purchase Class B Non-Voting Shares and 14,281
RSUs that will settle in Class B Non-Voting Shares issued
from treasury outstanding. Shaw is traded on the Toronto
and New York stock exchanges and is included in the S&P/
TSX 60 Index (Trading Symbols: TSX – SJR.B, SJR.PR.A,
SJR.PR.B, NYSE – SJR, and TSXV – SJR.A). For more
information, please visit www.shaw.ca.

The following table sets forth, for each month during the fiscal year ending August 31, 2020, the monthly price range and
volume traded for the Class A Shares on the TSX Venture Exchange (TSXV) and for the Class B Non-Voting Shares, Series A
Shares, and Series B Shares on the TSX.

Class A Shares(1)
TSX Venture-SJR.A

Class B Non-Voting Shares(1)
TSX-SJR.B

Series A Shares(1)
TSX-SJR.PR.A

Series B Shares(1)
TSX-SJR.PR.B

High

Low Volume

High

Low

Volume

High

Low

Volume

High

Low

Volume

Sep 2019 27.25 26.25
6,172
Oct 2019
27.84 25.90
3,002
Nov 2019 28.33 27.53
3,378
Dec 2019 30.92 26.21
6,842
Jan 2020
27.50 26.11 11,938
Feb 2020 29.99 23.51 18,237
Mar 2020 26.74 18.23 14,615
Apr 2020
26.80 21.90 20,981
May 2020 24.95 22.25
2,828
Jun 2020
25.35 22.75 15,482
Jul 2020
6,361
24.99 22.27
Aug 2020 26.50 25.16
4,267

26.92 25.24 17,860,072
26.98 24.68 23,287,051
27.69 26.47 28,062,196
27.51 26.23 20,287,578
26.90 25.74 26,392,854
26.64 23.07 24,293,776
24.37 17.77 64,180,416
24.00 21.70 27,615,497
23.42 21.39 38,574,933
24.42 21.85 25,841,412
24.75 21.78 24,012,477
25.48 24.36 18,258,103

13.40 12.81 134,343
13.21 12.60 127,065
13.68 12.95 103,121
14.34 13.27
77,152
14.87 13.60 124,485
13.99 12.93
47,960
13.07
8.50 155,840
12.01 10.10 156,256
61,615
11.98 10.50
11.60 10.99
72,115
12.24 10.65 322,645
12.48 11.64 231,439

47,020
13.74 12.99
46,482
13.51 12.96
70,077
13.75 13.10
48,892
14.38 13.49
33,774
14.61 14.00
15,249
14.42 13.50
30,737
9.00
13.49
33,586
9.58
11.80
29,614
12.18 10.83
25,452
11.66 10.24
11.80 10.50
8,792
12.00 11.31 168,675

(1) Trading price and volume data is obtained from the TMX group

76

Shaw Communications Inc. 2020 Annual Report

Share Splits

There have been four splits of the Company’s Class A and
Class B Non-Voting Shares: July 30, 2007 (2 for 1);
February 7, 2000 (2 for 1); May 18, 1994 (2 for 1); and
September 23, 1987 (3 for 1). In addition, as a result of the
Arrangement referred to in the Management Information
Circular dated July 22, 1999, a Shareholder’s Adjusted Cost
Base was reduced for tax purposes.

ADDITIONAL INFORMATION

Additional information relating to Shaw, including the
Company’s 2020 Annual Information Form, can be found on
SEDAR at www.sedar.com.

COMPLIANCE WITH NYSE CORPORATE
GOVERNANCE LISTING STANDARDS

Disclosure of the Company’s corporate governance practices
which differ from the New York Stock Exchange (NYSE)
corporate governance listing standards are posted on Shaw’s
website, www.shaw.ca (under Investor Relations, Corporate
Governance, Compliance with NYSE Corporate Governance
Listing Standards).

CERTIFICATION

The Company’s Executive Chair & Chief Executive Officer
and Executive Vice President, Chief Financial & Corporate
Development Officer have filed certifications regarding
Shaw’s disclosure controls and procedures and internal
control over financial reporting (ICFR).

As at August 31, 2020, the Company’s management,
together with its Executive Chair & Chief Executive Officer
and Executive Vice President, Chief Financial & Corporate
Development Officer, has evaluated the effectiveness of the
design and operation of each of the Company’s disclosure
controls and procedures and ICFR. Based on these
evaluations, the Chief Executive Officer and Executive Vice
President, Chief Financial & Corporate Development Officer
have concluded that the Company’s disclosure controls and
procedures and the Company’s ICFR are effective.

Other than the items described below, there have been no
changes in the Company’s ICFR during the fiscal year that
have materially affected, or are reasonably likely to
materially affect, Shaw’s ICFR.

On September 1, 2019, the Company adopted IFRS 16
Leases and implemented a new lease accounting system that
enabled it to comply with the IFRS 16 requirements. As a
result, certain additions and modifications have been made
to the Company’s ICFR. Notably, the Company has:

(cid:129) updated its policies and procedures related to leases; and

(cid:129) implemented controls surrounding the recently

implemented lease accounting system to ensure the
inputs, processes and outputs are accurate

The design of any system of controls and procedures is
based in part upon certain assumptions about the likelihood
of certain events. There can be no assurance that any design
will succeed in achieving its stated goals under all potential
future conditions, regardless of how remote.

Management’s Discussion & Analysis Shaw Communications Inc.

77

Contents
Reports
Management’s Responsibility for Financial Statements

and Report on Internal Control Over Financial
Reporting

Consolidated Statements of
Financial Position
Income
Comprehensive Income
Changes in Shareholders’ Equity
Cash Flows
Notes to the Consolidated Financial

Statements
1. Corporate Information
2. Basis of Presentation and Accounting Policies
3. Accounts Receivable
4. Inventories
5. Other Current Assets
6. Investments and Other Assets
7. Property, Plant and Equipment
8. Other Long-Term Assets
9. Intangibles and Goodwill
10. Short-Term Borrowings
11. Accounts Payable and Accrued Liabilities

79

83
84
85
86
87

88
88
101
101
101
101
103
104
104
106
106

78

Shaw Communications Inc. 2020 Annual Report

12. Provisions
13. Long-Term Debt
14. Leases
15. Other Long-Term Liabilities
16. Deferred Credits
17. Share Capital
18. Share-Based Compensation and Awards
19. Earnings per Share
20. Dividends
21. Other Comprehensive Income (Loss) and
Accumulated Other Comprehensive Loss

22. Revenue
23. Operating, General and Administrative Expenses

and Restructuring Costs

24. Other Gains (Losses)
25. Income Taxes
26. Business Segment Information
27. Commitments and Contingencies
28. Employee Benefit Plans
29. Related Party Transactions
30. Financial Instruments
31. Consolidated Statements of Cash Flows
32. Capital Structure Management
33. Subsequent Event

107
108
110
111
111
111
113
114
115
116

117
119

119
119
121
122
123
126
128
130
131
131

MANAGEMENT’S RESPONSIBILITY FOR FINANCIAL REPORTING
AND REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

October 30, 2020

Management’s Responsibility for Financial Reporting

The accompanying consolidated financial statements of Shaw Communications Inc. and all the information in this annual report
are the responsibility of management and have been approved by the Board of Directors.

The financial statements have been prepared by management in accordance with International Financial Reporting Standards
(IFRS). When alternative accounting methods exist, management has chosen those it deems most appropriate in the
circumstances. Financial statements are not precise since they include certain amounts based on estimates and judgments.
Management has determined such amounts on a reasonable basis in order to ensure that the financial statements are presented
fairly, in all material respects. Management has prepared the financial information presented elsewhere in the annual report
and has ensured that it is consistent with the financial statements.

Management has a system of internal controls designed to provide reasonable assurance that the financial statements are
accurate and complete in all material respects. The internal control system includes an internal audit function and an
established business conduct policy that applies to all employees. Management believes that the systems provide reasonable
assurance that transactions are properly authorized and recorded, financial information is relevant, reliable and accurate and
that the Company’s assets are appropriately accounted for and adequately safeguarded.

The Board of Directors is responsible for ensuring management fulfils its responsibilities for financial reporting and is ultimately
responsible for reviewing and approving the financial statements. The Board carries out this responsibility through its Audit
Committee.

The Audit Committee is appointed by the Board and its directors are unrelated and independent. The Committee meets
periodically with management, as well as the external auditors, to discuss internal controls over the financial reporting process,
auditing matters and financial reporting issues; to satisfy itself that each party is properly discharging its responsibilities; and,
to review the annual report, the financial statements and the external auditors’ report. The Audit Committee reports its findings
to the Board for consideration when approving the financial statements for issuance to the shareholders. The Committee also
considers, for review by the Board and approval by the shareholders, the engagement or re-appointment of the external auditors.

The financial statements have been audited by Ernst & Young LLP, the external auditors, in accordance with the standards of
the Public Company Accounting Oversight Board (United States) (“PCAOB”)” on behalf of the shareholders. Ernst & Young LLP
has full and free access to the Audit Committee.

Management’s Report on Internal Control over Financial Reporting

Management is responsible for establishing and maintaining an adequate system of internal control over financial reporting.
Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of the financial statements for external purposes in accordance with International
Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board (IASB).

Due to its inherent limitations, internal control over financial reporting may not prevent or detect misstatements on a timely
basis. Also, projections of any of the effectiveness of internal control are subject to the risk that the controls may become
inadequate because of changes in conditions or that the degree of compliance with the policies and procedures may deteriorate.
Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to the financial
statement preparation and presentation.

Management conducted an evaluation of the effectiveness of the system of internal control over financial reporting based on the
framework in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the
Treadway Commission (COSO). Based on this evaluation, management concluded that the Company’s system of internal control
over financial reporting was effective as at August 31, 2020.

[Signed]

[Signed]

Brad Shaw
Executive Chair & Chief Executive Officer

Trevor English
Executive Vice President, Chief Financial & Corporate
Development Officer

Consolidated Financial Statements Shaw Communications Inc.

79

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and Board of Directors of Shaw Communications Inc.:

OpinionontheConsolidatedFinancialStatements

We have audited the accompanying consolidated statements of financial position of Shaw Communications Inc. (the
“Company”) as of August 31, 2020 and 2019, the related consolidated statements of income, comprehensive income, changes
in shareholders’ equity and cash flows for the years then ended, and the related notes (collectively referred to as the
“consolidated financial statements”). In our opinion, the consolidated financial statements present fairly, in all material
respects, the financial position of the Company at August 31, 2020 and 2019, and its financial performance and its cash flows
for the years then ended, in accordance with International Financial Reporting Standards (“IFRSs”) as issued by the
International Accounting Standards Board.

AdoptionofIFRS16

As discussed in Note 2 to the consolidated financial statements, the Company changed its method of accounting for leases in
2020 due to the adoption of IFRS 16 – Leases.

Reportoninternalcontroloverfinancialreporting

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States)
(“PCAOB”), the Company’s internal control over financial reporting as of August 31, 2020, based on criteria established in
Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission
framework (2013) and our report dated October 30, 2020 expressed an unqualified opinion thereon.

BasisforOpinion

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on
the Company’s financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are
required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable
rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to
error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the financial
statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included
examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also
included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the
overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

CriticalAuditMatters

The critical audit matters communicated below are matters arising from the current period audit of the financial statements that
were communicated or required to be communicated to the audit committee and that: (1) relates to accounts or disclosures that
are material to the financial statements and (2) involved especially challenging, subjective or complex judgments. The
communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as
a whole, and we are not, by communicating the critical audit matters below, providing a separate opinion on the critical audit
matters or on the accounts or disclosures to which it relates.

80

Shaw Communications Inc. 2020 Annual Report

Key Audit Matter

Valuation of the Wireless cash generating unit’s indefinite-life intangibles

Description of the Matter

How We Addressed the
Matter in Our Audit

As more fully described in Note 9 to the consolidated financial statements, the Company
conducted its annual impairment test on goodwill and indefinite-life intangibles as at
February 1, 2020 and the recoverable amount of the cash generating units exceeds their
carrying value. Management performed an assessment of indicators of impairment as at
August 31, 2020.
Auditing management’s impairment test is complex and judgmental due to the estimation
required in determining the recoverable amount of the cash generating units. The recoverable
amount was estimated using a discounted cash flow and is sensitive to assumptions such as
revenue growth rate, earnings growth rate, earnings before interest, tax and amortization
margin, terminal operating discount rate, terminal growth rate and terminal operating income
before restructuring costs and amortization multiple.

We obtained an understanding of management’s process for performing their impairment
assessment. We evaluated the design and tested the operating effectiveness of controls over
the Company’s processes to determine the recoverable amount. For example, we tested
controls over the Company’s strategic planning process as well as controls over the review of
the significant assumptions in estimating the recoverable amount of the cash generating units.
To test the estimated recoverable amount of the goodwill and indefinite-life intangible assets,
our audit procedures included, among others, assessing the methodology used and testing the
significant assumptions discussed above and the underlying data used by the Company in its
analysis. We also involved an EY valuation specialist to assist us. We compared the significant
assumptions used by management to historical and current trends. We audited the forecasted
revenue by evaluating future subscriber growth, expected customer churn, and average rate
per subscriber unit. We assessed the historical accuracy of management’s estimates and
performed sensitivity analyses on significant assumptions to evaluate changes in the
recoverable amount of the cash generating units that would result from changes in the
assumptions. We obtained management’s assessment of indicators of impairment as at
August 31, 2020 and evaluated management’s assessment through review of actual results
and the updated revenue forecast. We assessed the adequacy of the Company’s disclosure in
the consolidated financial statements.

Key Audit Matter

Adoption of International Financial Reporting Standard 16 – Leases

Description of the Matter

How We Addressed the
Matter in Our Audit

As more fully described in Note 2 to the consolidated financial statements, the Company’s
adoption of International Financial Reporting Standard 16 – Leases (IFRS 16), resulted in a
transition adjustment as at September 1, 2019 to the opening balance sheet of $1,322
million increasing both property, plant and equipment and lease liabilities. The Company
leases a significant number of assets which were previously classified as operating leases
under IAS 17 Leases and held off balance sheet.
Ensuring that all the leases subject to IFRS 16 are appropriately recorded in the consolidated
financial statements is complex, primarily due to the large number of leases held by the
Company. There is a risk that the lease data is incomplete or inaccurate. The application of
IFRS 16 requires judgement in determining the lease term, including whether or not to
exercise a renewal or termination option. The lease liability in each case needs to be
discounted using an appropriate rate, the determination of which requires management
judgement.

We tested controls that address the risk of material misstatement related to the measurement
of the transitional adjustment. For example, we tested controls over management’s review of
contract terms, including whether to exercise a renewal or termination option, and determining
the discount rate used for discounting future cash flows. We also tested controls over
management’s procedures to ensure completeness of the population of contracts.
We tested completeness of the lease data by reconciling to the Company’s operating lease
commitments as reported in the prior year’s financial statements and reconciling to cash
outflows during the year. We verified the accuracy of the underlying lease data by agreeing a
representative sample of leases to original contracts and checked the integrity and mechanical
accuracy of the IFRS 16 calculations for each lease sampled through recalculation of the
expected IFRS 16 adjustment, including the application of an appropriate discount rate. We
tested management’s determination of the lease terms through review of historical practices
and review of management’s future plans. Our EY valuation specialist assisted us to review
management’s methodology and the application of the discount rate by evaluating the inputs
through the use of market data.

Chartered Professional Accountants

We have served as the Company’s auditor since 1966.

Calgary, Canada
October 30, 2020

Consolidated Financial Statements Shaw Communications Inc.

81

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and Board of Directors of Shaw Communications Inc.:

OpiniononInternalControloverFinancialReporting

We have audited Shaw Communications Inc.’s internal control over financial reporting as of August 31, 2020, based on criteria
established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the
Treadway Commission (the “COSO criteria”). In our opinion, Shaw Communications Inc. (the “Company”) maintained, in all
material respects, effective internal control over financial reporting as of August 31, 2020, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States)
(“PCAOB”), the consolidated statements of financial position as at August 31, 2020 and 2019, the related consolidated
statements of income, comprehensive income, changes in shareholders’ equity and cash flows for the years then ended, and the
related notes and our report dated October 30, 2020 expressed an unqualified opinion thereon.

BasisofOpinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its
assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s Report
on Internal Controls over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over
financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be
independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the
audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all
material respects.

Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material
weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk,
and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a
reasonable basis for our opinion.

DefinitionandLimitationsofInternalControlOverFinancialReporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures
that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to
permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and
expenditures of the company are being made only in accordance with authorizations of management and directors of the
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Chartered Professional Accountants
Calgary, Canada

October 30, 2020

82

Shaw Communications Inc. 2020 Annual Report

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

(millions of Canadian dollars)

ASSETS
Current
Cash
Accounts receivable (note 3)
Inventories (note 4)
Other current assets (note 5)
Current portion of contract assets (note 22)

Investments and other assets (notes 6 and 30)
Property, plant and equipment (note 7 and 14)
Other long-term assets (note 8)
Deferred income tax assets (note 25)
Intangibles (note 9)
Goodwill (note 9)
Contract assets (note 22)

LIABILITIES AND SHAREHOLDERS’ EQUITY
Current
Short-term borrowings (note 10)
Accounts payable and accrued liabilities (note 11)
Provisions (note 12)
Income taxes payable
Current portion of contract liabilities (note 22)
Current portion of long-term debt (notes 13 and 30)
Current portion of lease liabilities (notes 2 and 14)
Current portion of derivatives

Long-term debt (notes 13 and 30)
Lease liabilities (notes 2 and 14)
Other long-term liabilities (notes 15 and 28)
Provisions (note 12)
Deferred credits (note 16)
Contract liabilities (note 22)
Deferred income tax liabilities (note 25)

Commitments and contingencies (notes 12, 27 and 28)
Shareholders’ equity
Common and preferred shareholders
Non-controlling interests in subsidiaries

August 31,
2020

August 31,
2019

763
268
60
277
132

1,500
42
6,142
163
1
7,997
280
40

1,446
287
86
291
106

2,216
37
4,883
195
4
7,979
280
52

16,165

15,646

200
999
101
57
211
1
113
6

1,688
4,547
1,157
72
80
406
14
1,968

9,932

40
1,015
224
82
223
1,251
–
–

2,835
4,057
–
75
79
425
15
1,875

9,361

6,233
–

6,282
3

6,233

6,285

16,165

15,646

See accompanying notes

On behalf of the Board:

[Signed]
Brad Shaw
Director

[Signed]
Michael O’Brien
Director

Consolidated Financial Statements Shaw Communications Inc.

83

CONSOLIDATED STATEMENTS OF INCOME

Years ended August 31,
(millions of Canadian dollars except per share amounts)

Revenue (notes 22 and 26)
Operating, general and administrative expenses (note 23)
Restructuring costs (notes 12 and 23)
Amortization:

Deferred equipment revenue (note 16)
Deferred equipment costs (note 8)
Property, plant and equipment, intangibles and other (notes 7, 9, and 14)

Operating income

Amortization of financing costs – long-term debt (note 13)
Interest expense (notes 13, 14, and 26)
Equity income of an associate or joint venture (note 6)
Loss on disposal of an associate or joint venture (note 6)
Other (losses) gains (note 24)

Income before income taxes

Current income tax expense (note 25)
Deferred income tax expense (note 25)

Net income
Net income attributable to:
Equity shareholders
Non-controlling interests

Earnings per share (note 19)
Basic and diluted

See accompanying notes

2020
$

2019
$

5,407
(3,016)
(14)

5,340
(3,186)
9

16
(65)
(1,168)

1,160
(3)
(274)
–
–
(16)

21
(85)
(974)

1,125
(3)
(258)
46
(109)
50

867
120
59

688

688
–

688

851
114
4

733

731
2

733

1.32

1.41

84

Shaw Communications Inc. 2020 Annual Report

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

Years ended August 31,
(millions of Canadian dollars)

Net income

Other comprehensive income (loss) (note 21)

Items that may subsequently be reclassified to income:
Change in unrealized fair value of derivatives designated as cash flow hedges
Adjustment for hedged items recognized in the period
Share of other comprehensive income of associates

Reclassification of accumulated gain to income related to the sale of an associate

Items that will not be subsequently reclassified to income:
Remeasurements on employee benefit plans

Comprehensive income

Comprehensive income attributable to:
Equity shareholders
Non-controlling interests

See accompanying notes

2020
$

2019
$

688

733

(4)
(2)
–

–

2
(2)
(13)

(3)

(6)

(16)

1

(39)

(5)

(55)

683

678

683
–

676
2

683

678

Consolidated Financial Statements Shaw Communications Inc.

85

Equity
attributable
to non-
controlling
interests

3

–

3
–
–

–
–
–

(3)
–
–
–

–

Total

6,282

(22)

6,260
688
(5)

683
(580)
–

–
8
(140)
2

Equity
attributable
to non-
controlling
interests

1
2
–

2
–
–
–
–

3

Total

5,969
731
(55)

676
(401)
–
35
3

6,282

Total
equity

6,285

(22)

6,263
688
(5)

683
(580)
–

(3)
8
(140)
2

6,233

Total
equity

5,970
733
(55)

678
(401)
–
35
3

6,285

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY

Year ended August 31, 2020

Attributable to equity shareholders

Share
capital

Contributed
surplus

Retained
earnings

Accumulated
other
comprehensive
loss

(millions of Canadian dollars)

September 1, 2019, as
previously reported

Transition adjustments – IFRIC 23

(note 2)

Restated balance at September 1, 2019
Net income
Other comprehensive loss

Comprehensive income (loss)
Dividends
Dividend reinvestment plan
Distributions declared to non-controlling

interest

Shares issued under stock option plan
Shares repurchased (note 17)
Share-based compensation

4,605

–

4,605
–
–

–
–
37

–
9
(49)
–

Balance as at August 31, 2020

4,602

Year ended August 31, 2019

1,745

(22)

1,723
688
–

688
(580)
(37)

–
–
(91)
–

(94)

–

(94)
–
(5)

(5)
–
–

–
–
–
–

26

–

26
–
–

–
–
–

–
(1)
–
2

27

1,703

(99)

6,233

Attributable to equity shareholders

Share
capital

Contributed
surplus

Retained
earnings

Accumulated
other
comprehensive
loss

(39)
–
(55)

(55)
–
–
–
–

(94)

(millions of Canadian dollars)

Balance at September 1, 2018
Net income
Other comprehensive loss

Comprehensive income (loss)
Dividends
Dividend reinvestment plan
Shares issued under stock option plan
Share-based compensation

4,349
–
–

–
–
217
39
–

27
–
–

–
–
–
(4)
3

1,632
731
–

731
(401)
(217)
–
–

Balance as at August 31, 2019

4,605

26

1,745

See accompanying notes

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Shaw Communications Inc. 2020 Annual Report

CONSOLIDATED STATEMENTS OF CASH FLOWS

Years ended August 31,
(millions of Canadian dollars)

OPERATING ACTIVITIES
Funds flow from operations (note 31)
Net change in non-cash balances

INVESTING ACTIVITIES
Additions to property, plant and equipment (note 26)
Additions to equipment costs (net) (note 26)
Additions to other intangibles (note 26)
Proceeds on sale of non-core business
Spectrum acquisitions
Proceeds on sale of investments
Net additions to investments and other assets
Proceeds on disposal of property, plant and equipment (notes 26 and 31)

FINANCING ACTIVITIES
Increase in short-term borrowings (note 10)
Issuance of long-term debt
Repayment of long-term debt
Debt arrangement costs
Payment of lease liabilities
Issue of Class B Non-Voting Shares
Purchase of Class B Non-Voting Shares (note 17)
Dividends paid on Class A Shares and Class B Non-Voting Shares
Dividends paid on Series A Preferred Shares
Payment of distributions to non-controlling interests
Other

(Decrease) increase in cash
Cash, beginning of year

Cash, end of year

See accompanying notes

2020
$

2019
$

1,989
(69)

1,777
(209)

1,920

1,568

(970)
(31)
(150)
–
–
–
(5)
2

(1,109)
(42)
(147)
40
(492)
551
7
59

(1,154)

(1,133)

160
1,300
(2,068)
(14)
(112)
9
(140)
(573)
(9)
(2)
–

–
1,000
–
(9)
–
35
–
(389)
(9)
–
(1)

(1,449)

627

(683) 1,062
384

1,446

763

1,446

Consolidated Financial Statements Shaw Communications Inc.

87

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(all amounts in millions of Canadian dollars except share and per share amounts)

1.

CORPORATE INFORMATION

Shaw Communications Inc. (the “Company”) is a diversified Canadian connectivity company whose core operating business is
providing: Cable telecommunications, Satellite video services and data networking to residential customers, business and
public-sector entities (“Wireline”); and wireless services for voice and data communications (“Wireless”).

The Company was incorporated under the laws of the Province of Alberta on December 9, 1966 under the name Capital Cable
Television Co. Ltd. and was subsequently continued under the Business Corporations Act (Alberta) on March 1, 1984 under the
name Shaw Cablesystems Ltd. Its name was changed to Shaw Communications Inc. on May 12, 1993. The Company’s shares
are listed on the Toronto Stock Exchange (TSX), TSX Venture Exchange and New York Stock Exchange (NYSE) (Symbol: TSX –
SJR.B, SJR.PR.A, SJR.PR.B, NYSE – SJR, and TSXV – SJR.A). The registered office of the Company is located at Suite 900,
630 – 3rd Avenue S.W., Calgary, Alberta, Canada T2P 4L4.

2. BASIS OF PRESENTATION AND ACCOUNTING POLICIES

Statement of compliance

These consolidated financial statements of the Company have been prepared in accordance with International Financial
Reporting Standards (IFRS) as issued by the International Accounting Standards Board (IASB).

The consolidated financial statements of the Company for the years ended August 31, 2020 and 2019, were approved by the
Board of Directors on October 29, 2020 and authorized for issue.

Basis of presentation

These consolidated financial statements have been prepared primarily under the historical cost convention and are expressed in
millions of Canadian dollars unless otherwise indicated. Other measurement bases used are outlined below and in the
applicable notes. The consolidated statements of income are presented using the nature classification for expenses.

Certain comparative figures have been reclassified to conform to the current year’s presentation.

Basis of consolidation

(i)

Subsidiaries

The consolidated financial statements include the accounts of the Company and those of its subsidiaries, which are entities
over which the Company has control. Control exists when the Company has power over an investee, is exposed to or has rights to
variable returns from its involvement and has the ability to affect those returns. Intercompany transactions and balances are
eliminated on consolidation. The results of operations of subsidiaries acquired during the period are included from their
respective dates of acquisition, being the time at which the Company obtains control. Consolidation of a subsidiary ceases when
the Company loses control. A change in ownership interests of a subsidiary, without a loss of control, is accounted for as an
equity transaction. The Company assesses control through share ownership and voting rights.

Non-controlling interests arise from business combinations in which the Company acquires less than 100% ownership interest.
At the time of acquisition, non-controlling interests are measured at either fair value or their proportionate share of the fair
value of the acquiree’s identifiable assets. The Company determines the measurement basis on a transaction by transaction
basis. Subsequent to acquisition, the carrying amount of non-controlling interests is increased or decreased for their share of
changes in equity.

(ii)

Joint operations

A joint operation is a type of joint arrangement whereby the parties that have joint control of the arrangement have rights to the
assets and obligations for the liabilities, relating to the joint arrangement. Joint control is the contractually agreed sharing of
control of an arrangement, which exists only when decisions about the relevant activities require unanimous consent of the
parties sharing control. The consolidated financial statements include the Company’s proportionate share of the assets,
liabilities, revenues, and expenses of its interests in joint operations.

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Shaw Communications Inc. 2020 Annual Report

The Company’s joint operations consist of a 33.33% interest in the Burrard Landing Lot 2 Holdings Partnership (the
“Partnership”). The Partnership owns and leases commercial space in Shaw Tower in Vancouver, BC, which is the Company’s
headquarters for its lower mainland operations. In classifying its 33.33% interest in the Partnership as a joint operation, the
Company considered the terms and conditions of the partnership agreement and other facts and circumstances including the
primary purpose of Shaw Tower which is to provide lease space to the partners.

Investments in associates

Associates are entities over which the Company has significant influence. Significant influence is the power to participate in the
operating and financial policies of the investee, but is not control or joint control.

Investments in associates are accounted for using the equity method. Investments of this nature are recorded at original cost
and adjusted periodically to recognize the Company’s proportionate share of the associate’s or joint venture’s net income/loss
and other comprehensive income/loss after the date of investment, additional contributions made and dividends received.

The Company classified its approximate 38% participating interest in Corus Entertainment Inc. (“Corus”) as an investment in
an associate after considering both companies are subject to common control and the ability of the Company to appoint
directors to Corus’ Board of Directors. On May 31, 2019, the Company sold all of its interest in Corus.

Revenue and expenses

The Company has multiple deliverable arrangements comprised of upfront fees (subscriber connection and installation fee
revenue, customer premise equipment revenue, handset equipment revenue) and related subscription and service revenue.
Upfront fees charged to customers do not constitute separate units of accounting, therefore these revenue streams are assessed
as an integrated package.

(i)

Revenue

The Company records revenue from contracts with customers in accordance with the following five steps:

(1)

identify the contract(s) with a customer;

(2)

identify the performance obligations in the contract;

(3) determine the transaction price;

(4) allocate the transaction price to the performance obligations in the contract; and,

(5)

recognize revenue when (or as) we satisfy a performance obligation.

Revenue for each performance obligation is recognized either over time or at a point in time. For performance obligations
satisfied over time, revenue is recognized as the services are provided. Revenues on certain long-term contracts are recognized
using output methods based on products delivered, performance completed to date and time elapsed. Revenue from Cable,
Internet, Phone, Direct-to-Home (DTH) and Wireless customers includes subscriber revenue earned as services are provided.
Satellite distribution services and telecommunications service revenue is recognized in the period in which the services are
rendered to customers. In addition to monthly service plans, the Company also offers multi-year service plans in which the total
amount of the contractual service revenue is accounted for on a straight-line basis over the term of the plan. Fees for wireless
voice, text and data services on a pay-per-use basis are recognized in the period that the service is provided.

Revenue from data centre customers includes colocation and other services revenue, including managed infrastructure revenue.
Colocation revenue is recognized on a straight-line line basis over the term of the customer contract. Other services revenue,
including managed infrastructure revenue, is recognized as the services are provided.

Revenue for performance obligations satisfied at a point in time is recognized when control of the item or service transfers to
the customer. Revenue from the direct sale of equipment to wireless subscribers or dealers is recognized when the equipment is
delivered and accepted by the subscribers or dealers.

For bundled arrangements (e.g. wireless handsets, voice and data services, internet services), items are accounted for as
separate performance obligations if the item meets the definition of a distinct good or service. Stand-alone selling prices are
determined using observable prices adjusted for market conditions and other factors, as appropriate. The Company offers a
discretionary wireless handset discount program, whereby the subscriber earns the applicable discount by maintaining services

Notes to Consolidated Financial Statements Shaw Communications Inc.

89

with the Company, such that the receivable relating to the discount at inception of the transaction is reduced over a period of
time. This discount is allocated proportionately between the equipment and service revenues, with the equipment discount
recognized when the handset is delivered and the corresponding service discount is classified as a contract asset. The contract
asset is reduced on a straight-line basis over the period which the discount is forgiven to a maximum of two years with an
offsetting reduction to service revenue. The Company also offers a plan allowing customers to receive a larger up-front handset
discount than they would otherwise qualify for if they pay a predetermined incremental charge to their existing service plan on a
monthly basis. The charge is billed on a monthly basis but is recognized as revenue when the handset is delivered and accepted
by the subscriber. The amount receivable is classified as part of other current or other long-term assets, as applicable, in the
consolidated statement of financial position. When wireless equipment and services are bundled with wireline services,
revenue is allocated across the Company’s segments based on the relative stand-alone selling prices of the goods and services
delivered.

When a customer can modify their contract within predefined terms such that we are not able to enforce the transaction price
agreed to, but can only contractually enforce a lower amount, we allocate revenue between performance obligations using the
minimum enforceable rights and obligations and any excess amount is recognized as revenue as its earned.

(ii)

Contract assets and liabilities

We record a contract asset when we have provided goods and services to our customer but our right to related consideration for
the performance obligation is conditional on satisfying other performance obligations. Contract assets are transferred to trade
receivables when our right to consideration becomes conditional only as to the passage of time. A contract liability is recognized
when we receive consideration in advance of the transfer of products or services to the customer. We account for contract assets
and liabilities on a contract-by-contract basis, with each contract presented as either a net contract asset or a net contract
liability accordingly.

Subscriber connection fees received from Cable, Internet, Phone and Wireless customers are deferred as contract liabilities and
recognized as revenue on a straight-line basis over two to three years. The costs of physically connecting a new home are
capitalized as part of the distribution system and costs of disconnections are expensed as incurred.

Initial setup fees related to the installation of data centre services and installation revenue received on contracts with
commercial business customers are deferred as contract liabilities and recognized as revenue on a straight-line basis over the
related service contract, which generally span two to ten years. Direct and incremental costs associated with the installation of
services or service contract, in an amount not exceeding the upfront revenue, are deferred as contract assets and recognized as
an operating expense on a straight-line basis over the same period.

(iii) Deferred commission cost assets

We defer the incremental cost to obtain or fulfill a contract with a customer over their expected period of benefit to the extent
they are recoverable. These costs include certain commissions paid to internal and external representatives. We defer them as
deferred commission cost assets in other assets and amortize them to operating costs over the pattern of the transfer of goods
and services to the customer, which is typically evenly over either 24 or 36 consecutive months.

Direct and incremental initial selling, administrative and connection costs, including commissions related to subscriber
acquisitions are deferred and recognized as an operating expense on a straight-line basis over three years.

(iv) Deferred equipment revenue and deferred equipment costs

Revenue from sales of DTH equipment is deferred and recognized on a straight-line basis over three years commencing when
subscriber service is activated. The total cost of the equipment, including installation, represents an inventoriable cost which is
deferred and recognized on a straight-line basis over the same period. The DTH equipment is generally sold to customers at cost
or a subsidized price in order to expand the Company’s customer base.

Recognition of deferred equipment revenue and deferred equipment costs is recorded as deferred equipment revenue
amortization and deferred equipment costs amortization, respectively.

(v) Deferred IRU revenue

Prepayments received under indefeasible right to use (IRU) agreements are amortized on a straight-line basis into income over
the term of the agreement and included in amortization of property, plant and equipment, intangibles and other in the
consolidated statements of income.

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Shaw Communications Inc. 2020 Annual Report

Cash

Cash is presented net of outstanding cheques. When the amount of outstanding cheques and the amount drawn under the
Company’s revolving term facility are greater than the amount of cash, the net amount is presented as bank indebtedness.

Securitization of trade receivables

Sales of trade receivables in securitization transactions are recognized as collateralized short-term borrowings as we do not
transfer control and substantially all the risks and rewards of ownership to another entity and thus do not result in our
de-recognition of the trade receivables sold.

Allowance for doubtful accounts

The Company maintains an allowance for doubtful accounts for the estimated expected credit losses resulting from the inability
of its customers to make required payments. In determining the allowance, the Company considers factors such as the number
of days the account is past due, whether or not the customer continues to receive service, the Company’s past collection history
and changes in business circumstances.

Inventories

Inventories include subscriber equipment such as DTH receivers, which are held pending rental or sale at cost or at a
subsidized price and wireless handsets, accessories and SIM cards. When subscriber DTH equipment is sold, the equipment
revenue and equipment costs are deferred and amortized over three years. When the subscriber equipment is rented, it is
transferred to property, plant and equipment and amortized over its useful life. Inventories are determined on a first-in, first-out
basis, and are stated at cost due to the eventual capital nature as either an addition to property, plant and equipment or
deferred equipment costs.

Inventories of wireless handsets, accessories and SIM cards are carried at the lower of cost and net realizable value. Cost is
determined using the weighted average method and includes expenditures incurred in acquiring the inventories and bringing
them to their existing condition and location. Net realizable value is the estimated selling price in the ordinary course of
business, less selling expenses.

Property, plant and equipment

Property, plant and equipment are recorded at purchase cost. Direct labour and other directly attributable costs incurred to
construct new assets, upgrade existing assets and connect new subscribers are capitalized as well as borrowing costs on
qualifying assets. In addition, any asset removal and site restoration costs in connection with the retirement of assets are
capitalized. Repairs and maintenance expenditures are charged to operating expense as incurred. Amortization is recorded on a
straight-line basis over the estimated useful lives of assets as follows:

Asset

Cable, Wireless and telecommunications distribution system
Digital cable terminals and modems
Satellite audio, video and data network equipment and DTH receiving equipment
Buildings
Data processing
Other

The Company reviews the estimates of useful lives on a regular basis.

Leases

Estimated
useful life

3 – 20 years
3 – 5 years
3 – 15 years
15 – 40 years
4 – 10 years
4 – 20 years

The Company adopted IFRS 16 as of September 1, 2019. The company continues to apply IAS 17 in its comparative financial
statements.

(i)

IFRS 16

Leases are typically entered into for network infrastructure and equipment, including transponders, and land and buildings
relating to the Company’s wireless and wireline networks, office space and retail stores. At inception of a contract, the Company

Notes to Consolidated Financial Statements Shaw Communications Inc.

91

assesses whether the contract contains a lease. A lease contract conveys the right to control the use of an identified asset for a
period in exchange for consideration. To assess whether a contract conveys the right to control the use of an identified asset,
the Company assesses whether:

(cid:129) the contract involves the use of an identified asset;

(cid:129) the Company has the right to obtain substantially all of the economic benefits from use of the asset throughout the period of

use; and

(cid:129) the Company has the right to direct the use of the identified asset.

Lease liabilities are initially measured at the present value of future lease payments at the commencement date, discounted
using the interest rate implicit in the lease or, if not readily determinable, the Company’s incremental borrowing rate. A single
incremental borrowing rate is applied to a portfolio of leases with similar characteristics.

Lease payments included in the measurement of the lease liability consist of:

(cid:129) fixed payments, including in-substance fixed payments;

(cid:129) variable lease payments that depend on an index or rate;

(cid:129) amounts expected to be payable under a residual value guarantee; and

(cid:129) payments relating to purchase options and renewal option periods that are reasonably certain to be exercised, or periods

subject to termination options that are not reasonably certain to be exercised.

The initial lease term included in the measurement of the lease liability consists of:

(cid:129) the non-cancellable period of the lease;

(cid:129) periods covered by options to extend the lease, where the Company is reasonably certain to exercise the option; and

(cid:129) periods covered by options to terminate the lease, where the Company is reasonably certain not to exercise the option.

Lease liabilities are subsequently measured at amortized cost. Lease liabilities are remeasured when there is a lease
modification, and a corresponding adjustment is made to the carrying amount of the right-of-use asset or is recorded in profit or
loss if the carrying amount of the right-of-use asset has been reduced to zero. The interest expense for lease liabilities is
recorded in Interest expense in the Consolidated Statements of Income.

Variable lease payments that do not depend on an index or rate are not included in the measurement of lease liabilities and
right-of-use assets. The related payments are expensed in Operating, general and administrative expenses in the period in which
the event or condition that triggers those payments occurs.

Right-of-use assets are initially measured at cost, which comprises the initial amount of the lease obligation adjusted for any
lease payments made at or before the commencement date, plus any initial direct costs incurred, plus an estimate of costs to
dismantle and remove the underlying asset or to restore the underlying asset or the site on which it is located, less any lease
incentives received. The Company presents right-of-use assets in Property, plant and equipment.

If the Company obtains ownership of the leased asset by the end of the lease term or the costs of the right-of-use asset reflects
the exercise of a purchase option, we depreciate the right-of-use asset from the lease commencement date to the end of the
useful life of the underlying asset. Otherwise, right-of-use assets are depreciated on a straight-line basis from the
commencement date to the earlier of the end of the useful life or the end of the lease term. Right-of-use assets are periodically
reduced by impairment losses, if any, and adjusted for certain remeasurements on the related lease liability. The depreciation
charge for right-of-use assets is recorded in Amortization – Property, plant and equipment.

(ii)

IAS 17

Operating leases - Rent expense for real estate leases that have escalating lease payments is recorded on a straight-line basis
over the term of the lease. The difference between the expense recorded and the amount paid is recorded as deferred rent and
included in deferred credits in the statement of financial position.

Finance leases - Leases of property and equipment that transfer substantially all the risks and rewards of ownership are
classified as finance leases. Finance leases are capitalized at the commencement of the lease at the fair value of the leased
property or, if lower, at the present value of the minimum lease payments. Lease payments are apportioned between interest
expense and reduction of the lease liability. The property and equipment acquired under finance leases is depreciated over the
shorter of the useful life of the asset and the lease term.

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Shaw Communications Inc. 2020 Annual Report

Other long-term assets

Other long-term assets primarily include (i) equipment costs, as described in the revenue and expenses accounting policy,
deferred and amortized on a straight-line basis over three to five years, (ii) the non-current portion of wireless handset discounts
receivable as described in the revenue and expenses accounting policy, (iii) credit facility arrangement fees amortized on a
straight-line basis over the term of the facility, (iv) long-term receivables, (v) network capacity leases, (vi) the non-current
portion of prepaid maintenance and support contracts, and (vii) direct costs in connection with initial setup fees and
installation of services, as described in the revenue and expenses accounting policy, deferred and amortized on a straight-line
basis over two to ten years.

Intangibles

The excess of the cost of acquiring cable, satellite, media, data centre and wireless businesses over the fair value of related net
identifiable tangible and intangible assets acquired is allocated to goodwill. Net identifiable intangible assets acquired consist
of amounts allocated to broadcast rights and licences, wireless spectrum licences, trademarks, brands, program rights,
customer relationships and software assets. Broadcast rights and licences, wireless spectrum licences, trademarks and brands
represent identifiable assets with indefinite useful lives.

Customer relationships represent the value of customer contracts and relationships acquired in a business combination and are
amortized on a straight-line basis over their estimated useful lives ranging from 4 – 15 years.

Software that is not an integral part of the related hardware is classified as an intangible asset. Internally developed software
assets are recorded at historical cost and include direct material and labour costs as well as borrowing costs on qualifying
assets. Software assets are amortized on a straight-line basis over estimated useful lives ranging from 3 – 10 years. The
Company reviews the estimates of lives and useful lives on a regular basis.

Borrowing costs

The Company capitalizes borrowing costs on qualifying assets that take more than one year to construct or develop using the
Company’s weighted average cost of borrowing which approximated 5% (2019 – 5%).

Impairment

(i)

Goodwill and indefinite-life intangibles

The Company tests goodwill and indefinite-life intangibles for impairment annually (as at February 1) and when events or
changes in circumstances indicate that the carrying value may be impaired. The recoverable amount of each cash-generating
unit (CGU) is determined based on the higher of the CGU’s fair value less costs to sell (FVLCS) and its value in use (VIU). A
CGU is the smallest identifiable group of assets that generate cash flows that are independent of the cash inflows from other
assets or groups of assets. The Company’s cash generating units are Cable, Satellite, and Wireless. Where the recoverable
amount of the CGU is less than its carrying amount, an impairment loss is recognized. Impairment losses relating to goodwill
cannot be reversed in future periods.

(ii) Non-financial assets with finite useful lives

For non-financial assets, such as property, plant and equipment and finite-life intangible assets, an assessment is made at each
reporting date as to whether there is an indication that an asset may be impaired. If any indication exists, the recoverable
amount of the asset is determined based on the higher of FVLCS and VIU. Where the carrying amount of the asset exceeds its
recoverable amount, the asset is considered impaired and written down to its recoverable amount. Previously recognized
impairment losses are reviewed for possible reversal at each reporting date and all or a portion of the impairment is reversed if
the asset’s value has increased.

Provisions

Provisions are recognized when the Company has a present obligation (legal or constructive) as a result of a past event, it is
probable that an outflow of resources embodying economic benefits will be required to settle the obligation and a reliable
estimate can be made of the amount of the obligation. The timing or amount of the outflow may still be uncertain. Provisions
are measured using the best estimate of the expenditure required to settle the present obligation at the end of the reporting
period, taking into account risks and uncertainties associated with the obligation. Provisions are discounted where the time
value of money is considered material.

Notes to Consolidated Financial Statements Shaw Communications Inc.

93

(i)

Asset retirement obligations

The Company recognizes the fair value of a liability for an asset retirement obligation in the period in which it is incurred, on a
discounted basis, with a corresponding increase to the carrying amount of property and equipment, primarily in respect of
wireless and transmitter sites. This cost is amortized on the same basis as the related asset. The liability is subsequently
increased for the passage of time and the accretion is recorded in the income statement as accretion of long-term liabilities and
provisions. The discount rates applied are subsequently adjusted to current rates as required at the end of reporting periods.
Revisions due to the estimated timing of cash flows or the amount required to settle the obligation may result in an increase or
decrease in the liability. Actual costs incurred upon settlement of the obligation are charged against the liability to the extent
recorded.

(ii) Restructuring provisions

Restructuring provisions, primarily in respect of employee termination benefits, are recognized when a detailed plan for the
restructuring exists and a valid expectation has been raised to those affected that the plan will be carried out.

(iii) Other provisions

Provisions for disputes, legal claims and contingencies are recognized when an outflow to settle the matter is probable. The
Company establishes provisions after taking into consideration legal assessments (if applicable), expected availability of
insurance or other recourse and other available information.

Deferred credits

Deferred credits primarily include: (i) prepayments received under IRU agreements amortized on a straight-line basis into
income over the term of the agreement, (ii) equipment revenue, as described in the revenue and expenses accounting policy,
deferred and amortized over three to five years, and (iii) a deposit on a future fibre sale.

Income taxes

The Company accounts for income taxes using the liability method, whereby deferred income tax assets and liabilities are
determined based on differences between the financial reporting and tax bases of assets and liabilities measured using
substantively enacted tax rates and laws that will be in effect when the differences are expected to reverse. Deferred tax assets
and liabilities are offset if there is a legally enforceable right to offset and they relate to income taxes levied by the same
authority in the same taxable entity. Income tax expense for the period is the tax payable for the period using tax rates
substantively enacted at the reporting date, any adjustments to taxes payable in respect of previous years and any change
during the period in deferred income tax assets and liabilities, except to the extent that they relate to a business combination or
divestment, items recognized directly in equity or in other comprehensive income. The Company records interest and penalties
related to income taxes in interest expense.

Tax credits and government grants

The Company receives tax credits primarily related to its research and development activities. Government financial assistance
is recognized when management has reasonable assurance that the conditions of the government programs are met and
accounted for as a reduction of related costs, whether capitalized and amortized or expensed in the period the costs are
incurred.

Foreign currency translation

Transactions originating in foreign currencies are translated into Canadian dollars at the exchange rate at the date of the
transaction. Monetary assets and liabilities are translated at the period-end rate of exchange and non-monetary items are
translated at historic exchange rates. The net foreign exchange gain/(loss) recognized on the translation and settlement of
current monetary assets and liabilities was $5 (2019 – $5) and is included in other gains/(losses).

Financial instruments other than derivatives

Financial instruments have been classified and measured at amortized cost, fair value through other comprehensive income
(FVOCI) or fair value through profit or loss (FVTPL). Cash and financial instruments have been classified as FVTPL and are
recorded at fair value with any change in fair value immediately recognized in income (loss). Investments in equity securities
are classified and measured at FVTPL. Loans and receivables and financial liabilities are carried at amortized cost. None of the
Company’s financial liabilities are classified as FVTPL.

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Shaw Communications Inc. 2020 Annual Report

Finance costs and discounts associated with the issuance of debt securities are netted against the related debt instrument and
amortized to income using the effective interest rate method. Accordingly, long-term debt accretes over time to the principal
amount that will be owing at maturity.

Derivative financial instruments and hedging activities

The Company uses derivative financial instruments, such as foreign currency forward purchase contracts, to manage risks from
fluctuations in foreign exchange rates. All derivative financial instruments are recorded at fair value in the statement of
financial position. The Company may elect to apply hedge accounting to certain derivative instruments. With hedge accounting,
changes in the fair value of derivative financial instruments designated as cash flow hedges are recorded in other
comprehensive income (loss) until the variability of cash flows relating to the hedged asset or liability is recognized in income
(loss). When an anticipated transaction is subsequently recorded as a non-financial asset, the amounts recognized in other
comprehensive income (loss) are reclassified to the initial carrying amount of the related asset. Where hedge accounting is not
permissible or derivatives are not designated in a hedging relationship, they are classified as held-for-trading and the changes in
fair value are immediately recognized in income (loss).

Instruments that have been entered into by the Company to hedge exposure to foreign currency risk are reviewed on a regular
basis to ensure the hedges are still effective and that hedge accounting continues to be appropriate.

Fair value measurements

Fair value estimates are made at a specific point in time, based on relevant market information and information about the
underlying asset or liability. These estimates are subjective in nature and involve uncertainties and matters of significant
judgement and, therefore, cannot be determined with precision. Changes in assumptions could significantly affect the
estimates.

The fair value hierarchy is based on inputs to valuation techniques that are used to measure fair value that are either observable
or unobservable. Observable inputs reflect assumptions market participants would use in pricing an asset or liability based on
market data obtained from independent sources while unobservable inputs reflect a reporting entity’s pricing based upon their
own market assumptions.

The fair value hierarchy consists of the following three levels:

Level 1 Inputs are quoted prices in active markets for identical assets or liabilities.

Level 2 Inputs for the asset or liability are based on observable market data, either directly or indirectly, other than quoted prices.

Level 3 Inputs for the asset or liability are not based on observable market data.

The Company determines whether transfers have occurred between levels in the fair value hierarchy by assessing the impact of
events and changes in circumstances that could result in a transfer at the end of each reporting period.

Employee benefits

The Company accrues its obligations under its employee benefit plans, net of plan assets. The cost of pensions and other
retirement benefits earned by certain employees is actuarially determined using the projected benefit method pro-rated on
service and management’s best estimate of salary escalation and retirement ages of employees. Past service costs from plan
initiation and amendments are recognized immediately in the income statement. Remeasurements include actuarial gains or
losses and the return on plan assets (excluding interest income). Actuarial gains and losses occur because assumptions about
benefit plans relate to a long time frame and differ from actual experiences. These assumptions are revised based on actual
experience of the plans such as changes in discount rates, expected retirement ages and projected salary increases.
Remeasurements are recognized in other comprehensive income (loss) on an annual basis, at a minimum, and on an interim
basis when there are significant changes in assumptions.

August 31 is the measurement date for the Company’s employee benefit plans. The last actuarial valuations for funding
purposes for the various plans were performed effective August 31, 2020 and the next actuarial valuations for funding purposes
are effective August 31, 2021.

Share-based compensation

The Company has a stock option plan for directors, officers, employees, and consultants to the Company. The exercise price of
options to purchase Class B Non-Voting Participating Shares (“Class B Non-Voting Shares”) is determined by the Board, or a
committee thereof, at a price not less than the closing price of the Class B Non-Voting Shares on the TSX on the trading day

Notes to Consolidated Financial Statements Shaw Communications Inc.

95

immediately preceding the date on which the options are granted. Any consideration paid on the exercise of stock options,
together with any contributed surplus recorded at the date the options vested, is credited to share capital. The Company
calculates the fair value of share-based compensation awarded to employees using the Black-Scholes option pricing model. The
fair value of options are expensed and credited to contributed surplus over the vesting period of the options using the graded
vesting method.

The Company has a restricted share unit (RSU) and performance share unit (PSU) plan which provides that RSUs may be
granted to officers, employees and directors of the Company, and PSUs may be granted to officers and employees of the
Company. RSUs vest on either the first, second and third anniversary of the grant date or 100% on the third anniversary of the
grant date and compensation is recognized on a straight-line basis over the three-year vesting period. PSUs vest 100% on the
third anniversary of the grant date. RSUs and PSUs will be settled in either cash or Class B Non-Voting Shares as determined
by the Human Resources and Compensation Committee at the time of the grant and the obligation for RSUs and PSUs is
measured at the end of each period at fair value using the Black-Scholes option pricing model and the number of outstanding
RSUs and PSUs. For PSUs, the performance criteria is set by the by the Human Resources and Compensation Committee at the
time of the grant, and typically requires the achievement of a minimum level of performance, otherwise the payout is zero, while
maximum performance is capped at 150%. On settlement of vested PSUs, the number of Class B Non-Voting Shares issued or
delivered, or the amount of cash payment will be multiplied by the applicable performance factor.

The Company has a deferred share unit (DSU) plan for its Board of Directors. Compensation cost is recognized immediately as
DSUs vest when granted. DSUs will be settled in cash and the obligation is measured at the end of each period at fair value
using the Black-Scholes option pricing model and the number of outstanding DSUs.

Directors may elect to receive their compensation in cash, RSUs, DSUs, or a combination thereof. Any director who has not met
their share ownership guidelines is generally required to elect to receive at least 50% of their annual compensation in DSUs
and/or RSUs.

The Company has an employee share purchase plan (the “ESPP”) under which eligible employees may contribute to a
maximum of 5% of their monthly base compensation. The Company contributes an amount equal to 25% of the participant’s
contributions, increasing to 33% once an employee reaches 10 years of continuous service, and records such amounts as
compensation expense.

Earnings per share

Basic earnings per share is based on net income attributable to equity shareholders adjusted for dividends on preferred shares
and is calculated using the weighted average number of Class A Participating Shares (“Class A Shares”) and Class B Non-Voting
Shares outstanding during the period. Diluted earnings per share is calculated by considering the effect of all potentially
dilutive instruments. In calculating diluted earnings per share, any proceeds from the exercise of stock options and other
dilutive instruments are assumed to be used to purchase Class B Non-Voting Shares at the average market price during the
period.

Guarantees

The Company discloses information about certain types of guarantees that it has provided, including certain types of
indemnities, without regard to whether it will have to make any payments under the guarantees.

Estimation uncertainty and critical judgments

The preparation of consolidated financial statements in conformity with IFRS requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the
date of the consolidated financial statements and the reported amounts of revenues and expenses during the period. Actual
results could differ from those estimates and significant changes in assumptions could cause an impairment in assets. The
following require the most difficult, complex or subjective judgments which result from the need to make estimates about the
effects of matters that are inherently uncertain.

Estimation uncertainty

The following are key assumptions concerning the future and other key sources of estimation uncertainty that could impact the
carrying amount of assets and liabilities and results of operations in future periods.

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Shaw Communications Inc. 2020 Annual Report

(i)

Allowance for doubtful accounts

The Company is required to make an estimate of expected credit losses on its receivables. The estimated allowance required is
a matter of judgment and the actual loss eventually sustained may be more or less than the estimate, depending on events
which have yet to occur and which cannot be foretold, such as future business, personal and economic conditions.

(ii)

Contractual service revenue

The Company is required to make judgments and estimates that affect the amount and timing of revenue from contracts with
customers, including estimates of the stand-alone selling prices of wireline and wireless products and services, the
identification of performance obligations within a contract and the timing of satisfaction of performance obligations under long-
term contracts.

Determining the deferral criteria for the costs incurred to obtain or fulfill a contract requires us to make significant judgments.
We expect incremental commission fees paid to internal and external representatives as a result of obtaining contracts with
customers to be recoverable.

(iii) Property, plant and equipment

The Company is required to estimate the expected useful lives of its property, plant and equipment. These estimates of useful
lives involve significant judgment. In determining these estimates, the Company takes into account industry trends and
company-specific factors, including changing technologies and expectations for the in-service period of these assets.
Management’s judgment is also required in determination of the amortization method, the residual value of assets and the
capitalization of labour and overhead.

(iv) Leases

The application of IFRS 16 requires the Company to make judgments that affect the valuation of the lease liabilities and the
valuation of right-of-use assets. These include determining whether a contract contains a lease, determining the contract term,
including whether or not to exercise renewal or termination options, and determining the interest rate used for discounting
future cash flows.

(v)

Business combinations – purchase price allocation

Purchase price allocations involve uncertainty because management is required to make assumptions and judgments to
estimate the fair value of the identifiable assets acquired and liabilities assumed in business combinations. Fair value estimates
are based on quoted market prices and widely accepted valuation techniques, including discounted cash flow (DCF) analysis.
Such estimates include assumptions about inputs to the valuation techniques, industry economic factors and business
strategies.

(vi)

Impairment

The Company estimates the recoverable amount of its CGUs using a FVLCS calculation based on a DCF analysis or market
approach or a VIU calculation based on a DCF analysis. Where a DCF analysis is used, significant judgments are inherent in this
analysis including estimating the amount and timing of the cash flows attributable to the broadcast rights and licences, the
selection of an appropriate discount rate, and the identification of appropriate terminal growth rate assumptions. In this
analysis the Company estimates the discrete future cash flows associated with the intangible asset for five years and determines
a terminal value. The future cash flows are based on the Company’s estimates of future operating results, economic conditions
and the competitive environment. The terminal value is estimated using both a perpetuity growth assumption and a multiple of
operating income before restructuring costs and amortization. The discount rates used in the analysis are based on the
Company’s weighted average cost of capital and an assessment of the risk inherent in the projected cash flows. In analyzing the
FVLCS determined by a DCF analysis, the Company also considers a market approach determining a recoverable amount for
each unit and total entity value determined using a market capitalization approach. Recent market transactions are taken into
account, when available. The key assumptions used to determine the recoverable amounts, including a sensitivity analysis, are
included in Note 9. A DCF analysis uses significant unobservable inputs and is therefore considered a level 3 fair value
measurement.

(vii) Employee benefit plans

The amounts reported in the financial statements relating to the defined benefit pension plans are determined using actuarial
valuations that are based on several assumptions including the discount rate and rate of compensation increase. While the
Company believes these assumptions are reasonable, differences in actual results or changes in assumptions could affect

Notes to Consolidated Financial Statements Shaw Communications Inc.

97

employee benefit obligations and the related income statement impact. The most significant assumption used to calculate the
net employee benefit plan expense is the discount rate. The discount rate is the interest rate used to determine the present
value of the future cash flows that is expected will be needed to settle employee benefit obligations. It is based on the yield of
long-term, high-quality corporate fixed income investments closely matching the term of the estimated future cash flows and is
reviewed and adjusted as changes are required.

(viii) Income taxes

The Company is required to estimate income taxes using substantively enacted tax rates and laws in effect or that will be in
effect when the temporary differences are expected to reverse. In determining the measurement of tax uncertainties, the
Company recognizes an income tax benefit only when it is probable that the tax benefit will be realized. Realization of deferred
income tax assets is dependent on generating sufficient taxable income during the period in which the temporary differences
are deductible. Although realization is not assured, management believes it is more likely than not that all recognized deferred
income tax assets will be realized based on reversals of deferred income tax liabilities, projected operating results and tax
planning strategies available to the Company and its subsidiaries.

(ix) Contingencies

The Company is subject to various claims and contingencies related to lawsuits, taxes and commitments under regulatory,
contractual and other commercial obligations. Contingent losses are recognized by a charge to income when it is likely that a
future event will confirm that an asset has been impaired or a liability incurred at the date of the financial statements and the
amount can be reasonably estimated. Significant changes in assumptions as to the likelihood and estimates of the amount of a
loss could result in recognition of additional liabilities.

Critical judgements

The following are critical judgements apart from those involving estimation:

(i)

Determination of a CGU

Management’s judgement is required in determining the Company’s cash generating units (CGU) for the impairment assessment
of its indefinite-life intangible assets. The CGUs have been determined considering operating activities and asset management
and are Cable, Satellite, and Wireless.

(ii)

Broadcast rights and licences and spectrum licences – indefinite-life assessment

A number of the Company’s businesses are dependent upon broadcast licences (or operate pursuant to an exemption order)
granted and issued by the CRTC or wireless spectrum licences issued by the Department of Innovation, Science and Economic
Development. While these licences must be renewed from time to time, the Company has never failed to do so. In addition,
there are currently no legal, regulatory or competitive factors that limit the useful lives of these assets.

Adoption of recent accounting pronouncements

We adopted the following new accounting standards effective September 1, 2019.

(cid:129) IFRS 16 Leases was issued on January 2016 and replaces IAS 17 Leases. The new standard requires entities to recognize
lease assets and lease obligations on the balance sheet. For lessees, IFRS 16 removes the classification of leases as either
operating leases or finance leases, instead requiring that leases be capitalized by recognizing the present value of the lease
payments and showing them as lease assets (right-of-use assets) and representing the right to use the underlying leased
asset. If lease payments are made over time, the Company recognizes a lease liability representing its obligation to make
future lease payments. Certain short-term leases (less than 12 months) and leases of low-value may be exempted from the
requirements and may continue to be treated as operating leases if certain elections are made. Lessors will continue with a
dual lease classification model. Classification will determine how and when a lessor will recognize lease revenue, and what
assets would be recorded.

Implementation

We adopted IFRS 16 using a modified retrospective approach whereby the financial statements of prior periods presented
are not restated. We recognized lease liabilities at September 1, 2019 for leases previously classified as operating leases,
measured at the present-value of the lease payments using our incremental borrowing rate at that date, with the
corresponding right-of-use asset generally measured at an equal amount, adjusted for any prepaid or accrued rent
outstanding as at August 31, 2019.

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Shaw Communications Inc. 2020 Annual Report

As permitted by IFRS 16, we applied certain practical expedients to facilitate the initial adoption and ongoing application of
IFRS 16 including the following:

(cid:129) not separate fixed non-lease components from lease components for certain classes of underlying assets. Each lease

component and any associated non-lease components will be accounted for as a single lease component;

(cid:129) apply a single discount rate to a portfolio of leases with similar characteristics;

(cid:129) exclude initial direct costs from measuring the right-of-use asset as at September 1, 2019; and

(cid:129) use hindsight in determining the lease term where the contract contains purchase, extension, or termination options.

On transition, we have not elected the recognition exemptions on short-term leases or low-value leases; however, we may
choose to elect these recognition exemptions on a class-by-class basis for new classes and lease-by-lease basis, respectively,
in the future.

There was no significant impact for contracts in which we are the lessor.

(cid:129) IFRIC 23 Uncertainty over Income Tax Treatments was issued in 2017 to clarify how to apply the recognition and

measurement requirements in IAS 12 Income Taxes when there is uncertainty over income tax treatments. It was required to
be applied for annual periods commencing January 1, 2019, which for the Company was the annual period commencing
September 1, 2019. The cumulative effect of the initial application of the new standard has been reflected as an
adjustment to retained earnings at September 1, 2019. Refer to “Transition adjustments” below for details.

Notes to Consolidated Financial Statements Shaw Communications Inc.

99

Transition adjustments

Below is the effect of transition to IFRS 16 and the adoption of IFRIC 23 on our Consolidated Statements of Financial Position
as at September 1, 2019.

(millions of Canadian dollars)

ASSETS

Current
Cash
Accounts receivable
Inventories
Other current assets
Current portion of contract assets

Investments and other assets
Property, plant and equipment
Other long-term assets
Deferred income tax assets
Intangibles
Goodwill
Contract assets

LIABILITIES AND SHAREHOLDERS’ EQUITY
Current

Short-term borrowings
Accounts payable and accrued liabilities
Provisions
Income taxes payable
Current portion of contract liabilities
Current portion of long-term debt
Current portion of lease liabilities

Long-term debt
Lease Liabilities
Other long-term liabilities
Provisions
Deferred credits
Contract liabilities
Deferred income tax liabilities

Shareholders’ equity
Common and preferred shareholders
Non-controlling interests in subsidiaries

100

Shaw Communications Inc. 2020 Annual Report

As
reported
as at
August 31,
2019

Effect of
IFRS 16
transition

Effect of
IFRIC 23
transition

Subsequent
to transition
as at
September 1,
2019

1,446
287
86
291
106

2,216
37
4,883
195
4
7,979
280
52

–
–
–
(16)
–

(16)
–
1,338
–
–
–
–
–

15,646

1,322

40
1,015
224
82
223
1,251
–

2,835
4,057
–
75
79
425
15
1,875

–
–
–
–
–
–
113

113
–
1,211
(2)
–
–
–
–

9,361

1,322

6,282
3

6,285

–
–

–

15,646

1,322

–
–
–
–
–

–
–
–
–
–
–
–
–

–

–
–
(5)
(11)
–
–
–

(16)
–
–
–
–
–
–
38

22

(22)
–

(22)

–

1,446
287
86
275
106

2,200
37
6,221
195
4
7,979
280
52

16,968

40
1,015
219
71
223
1,251
113

2,932
4,057
1,211
73
79
425
15
1,913

10,705

6,260
3

6,263

16,968

Prior to adopting IFRS 16, our total minimum operating lease commitments as at August 31, 2019 were $919 million. The
weighted average discount rate applied to the total lease liabilities was 3.50% at September 1, 2019. The difference between
the total of the minimum lease payments set out in Note 27 in our 2019 Consolidated Financial Statements and the total lease
liability recognized on transition was a result of:

(cid:129) the inclusion of lease payments beyond minimum commitments relating to reasonably certain renewal periods or extension

options that had not yet been exercised as at August 31, 2019;

(cid:129) the effect of discounting on the minimum lease payments; and

(cid:129) certain costs to which we are contractually committed under lease contracts, but which do not qualify to be accounted for as

a lease liability, such as variable lease payments not tied to an index or rate.

3. ACCOUNTS RECEIVABLE

Subscriber and trade receivables (1)
Due from related parties (note 29)
Miscellaneous receivables

Less allowance for doubtful accounts (1) (note 30)

2020
$

2019
$

326
1
15

335
–
15

342
(74)

350
(63)

268

287

(1) In 2020 the Company removed subscriber and trade receivables and the associated allowance for doubtful accounts for
certain amounts that were fully provisioned and greater than 12 months. Prior year amounts have also been adjusted to
reflect this change.

Included in operating, general and administrative expenses is a provision for doubtful accounts of $60 (2019 – $40).

4.

INVENTORIES

Wireless devices and accessories
DTH subscriber equipment

5. OTHER CURRENT ASSETS

Prepaid expenses
Costs incurred to obtain or fulfill a contract with a customer
Wireless handset receivables

6.

INVESTMENTS AND OTHER ASSETS

Investments in private entities

2020
$

2019
$

40
20

60

53
33

86

2020
$

2019
$

89
61
127

108
59
124

277

291

2020
$

2019
$

42

37

The Company has a portfolio of minor investments in various private entities. In the third quarter of fiscal 2019, the Company
disposed of one of these investments with a book value of $10 for proceeds of $25.

Notes to Consolidated Financial Statements Shaw Communications Inc.

101

Corus Entertainment Inc.

Corus is a leading media and content company that creates and delivers high quality brands and content across platforms for
audiences around the world. Corus’ portfolio of multimedia offerings encompasses 35 specialty television services, 39 radio
stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing,
animation software, technology and media services. Corus is headquartered in Canada, and its stock is listed on the TSX under
the symbol CJR.B.

In connection with the sale of the Media division to Corus in 2016, the Company received 71,364,853 Corus Class B
non-voting participating shares (the “Corus Class B Shares”) representing approximately 37% of Corus’ total issued equity of
Class A and Class B shares at that time. Although the Corus Class B Shares did not have voting rights, the Company was
considered to have significant influence due to Board representation. The Company agreed to retain approximately one-third of
its Corus Class B Shares for 12 months post-closing, a second one-third for 18 months post-closing, and the final one-third for
24 months post-closing, until March 31, 2018.

On May 31, 2019, the Company sold all of its 80,630,383 Corus Class B Shares at a price of $6.80 per share. Proceeds, net
of transaction costs, were $526, which resulted in a loss of $109. The Company’s weighted average ownership of Corus for the
nine months ended May 31, 2019 was 38%. For the nine months ended August 31, 2019, the Company received dividends of
$10 from Corus.

Summary financial information for Corus through the disposal date is as follows:

Revenue
Net income attributable to:

Shareholders
Non-controlling interest

Other comprehensive income, attributable to shareholders

Comprehensive income

Equity income from associates (1)
Other comprehensive income from equity accounted associates (1)

Nine months ended
May 31, 2019

1,310

133
19

152
(40)

112

46
(13)

33

(1) The Company’s share of income and other comprehensive income reflect the weighted average proportion of Corus net
income and other comprehensive income attributable to shareholders for the nine-month period ended May 31, 2019.

Carrying amount at August 31, 2018
Share of equity at disposition date
Share of other comprehensive loss of associate
Dividends received to disposition date

Carrying value at disposition date

Proceeds on disposal, net of transaction costs
Reclassification of accumulated gain from other comprehensive income related to the sale of an associate

Loss on sale of investment

615
46
(13)
(10)

638

526
(3)

109

102

Shaw Communications Inc. 2020 Annual Report

7.

PROPERTY, PLANT AND EQUIPMENT

August 31, 2020

August 31, 2019

Cable and telecommunications distribution system
Digital cable terminals and modems
Satellite audio, video and data network and DTH

receiving equipment

Land and buildings
Data centre infrastructure, data processing and other
Assets under construction

Property, plant and equipment excluding right-of-use

assets

Right-of-use assets (note 14)

Property, plant and equipment

Cost $

7,297
937

114
645
638
312

9,943
1,387

11,330

68
293
408
–

5,047
141

5,188

Accumulated
amortization
$

Net book
value
$

3,699
579

3,598
358

Cost
$

6,876
980

116
640
597
461

Accumulated
amortization
$

Net book
value
$

3,456
612

3,420
368

56
265
398
–

4,787
–

4,787

60
375
199
461

4,883
–

4,883

46
352
230
312

4,896
1,246

6,142

9,670
–

9,670

Changes in the net carrying amounts of property, plant and equipment for 2020 and 2019 are summarized as follows:

August 31,
2019

Net book
value
$

3,420
368

60
375

199
461

4,883

August 31,
2018

Net book
value
$

3,364
386

65
403

269
215

Cable and telecommunications

distribution system

Digital cable terminals and modems
Satellite audio, video and data
network and DTH receiving
equipment

Land and buildings
Data centre infrastructure, data

processing and other
Assets under construction

Cable and telecommunications

distribution system

Digital cable terminals and modems
Satellite audio, video and data
network and DTH receiving
equipment

Land and buildings
Data centre infrastructure, data

processing and other
Assets under construction

Additions
$

Transfers
$

Amortization
$

Disposals
and
writedown
$

Divestment
$

393
214

6
6

63
257

939

373
–

(1)
1

29
(406)

(4)

(585)
(223)

(17)
(30)

(54)
–

(909)

(3)
(1)

(2)
–

(7)
–

(13)

–
–

–
–

–
–

–

Additions
$

Transfers
$

Amortization
$

Disposals
and
writedown
$

Divestment
$

306
218

11
2

9
563

295
–

–
4

18
(317)

–

(540)
(236)

(16)
(30)

(50)
–

(872)

(1)
–

–
(4)

(17)
–

(22)

(4)
–

–
–

(30)
–

(34)

4,702

1,109

August 31,
2020

Net book
value
$

3,598
358

46
352

230
312

4,896

August 31,
2019

Net book
value
$

3,420
368

60
375

199
461

4,883

In 2020, the Company recognized a net loss of $3 (2019 – net gain of $43) on the disposal of property, plant and equipment.

Notes to Consolidated Financial Statements Shaw Communications Inc.

103

8. OTHER LONG-TERM ASSETS

Equipment costs subject to a deferred revenue arrangement

Long-term Wireless handset receivables

Costs incurred to obtain or fulfill a contract with a customer
Credit facility arrangement fees
Other

2020
$

2019
$

67

35

37
4
20

93

45

35
4
18

163

195

Amortization provided in the accounts for 2020 amounted to $65 (2019 – $85) and was recorded as amortization of deferred
equipment costs.

9.

INTANGIBLES AND GOODWILL

Broadcast rights and licences

Cable systems
DTH and satellite services

Wireless spectrum licences
Other intangibles

Software
Customer relationships

Goodwill

Cable and telecommunications systems
Wireless

Net book value

2020
$

2019
$

4,016 4,016
1,013 1,013

5,029 5,029
2,445 2,445

479
44

451
54

7,997 7,979

79
201

280

79
201

280

8,277 8,259

Broadcast rights and licences, trademark, brands and wireless spectrum licences have been assessed as having indefinite useful
lives. While licences must be renewed from time to time, the Company has never failed to do so. In addition, there are currently
no legal, regulatory, competitive or other factors that limit the useful lives of these assets.

The changes in the carrying amount of intangibles with indefinite useful lives, and therefore not subject to amortization, are as
follows:

September 1, 2018
Additions
Disposition

August 31, 2019
Additions
Disposition

August 31, 2020

104

Shaw Communications Inc. 2020 Annual Report

Broadcast
rights and
licences
$

Goodwill
$

Wireless
spectrum
licences
$

5,029
–
–

5,029
–
–

5,029

280
–
–

280
–
–

280

1,953
492
–

2,445
–
–

2,445

Intangibles subject to amortization are as follows:

Software

Software under construction

Customer relationships

August 31, 2020

August 31, 2019

Cost

806

8

114

928

Accumulated
amortization

Net book
value

335

–

70

405

471

8

44

523

Cost

697

11

114

822

Accumulated
amortization

Net book
value

257

–

60

317

440

11

54

505

The changes in the carrying amount of intangibles subject to amortization are as follows:

September 1, 2018

Additions

Transfers

Dispositions

Amortization

August 31, 2019

Additions

Transfers

Dispositions

Amortization

August 31, 2020

Software
under
construction
$

Customer
relationships
$

Software
$

412

112

22

(6)

(100)

440

144

7

–

(120)

471

22

11

(22)

–

–

11

–

(3)

–

–

8

66

–

–

–

(12)

54

–

–

–

(10)

44

Total
$

500

123

–

(6)

(112)

505

144

4

–

(130)

523

Impairment testing of indefinite-life intangibles and goodwill

The Company conducted its annual impairment test on goodwill and indefinite-life intangibles as at February 1, 2020 and the
recoverable amount of the CGUs exceeded their carrying value.

A hypothetical decline of 10% in the recoverable amount of the Cable CGU as at February 1, 2020 would not result in any
impairment loss. A hypothetical decline of 10% in the recoverable amount of the Satellite CGU as at February 1, 2020 would
not result in an impairment loss. A hypothetical decline of 10% in the recoverable amount of the Wireless CGU as at
February 1, 2020 would not result in any impairment loss.

Any changes in economic conditions since the impairment testing conducted as at February 1, 2020 do not represent events or
changes in circumstance that would be indicative of impairment at August 31, 2020.

Significant estimates inherent to this analysis include discount rates and the terminal value. At February 1, 2020, the
estimates that have been utilized in the impairment tests reflect any changes in market conditions and are as follows:

Cable

Satellite

Wireless

Terminal value

Post-tax
discount rate

Terminal
growth rate

6.0%

7.0%

7.0%

0.5%

-4.0%

1.0%

Terminal operating
income before
restructuring costs and
amortization multiple

8.0x

6.7x

5.3x

Notes to Consolidated Financial Statements Shaw Communications Inc.

105

A sensitivity analysis of significant estimates is conducted as part of every impairment test. With respect to the impairment
tests performed in the second quarter, the estimated decline in recoverable amount for the sensitivity of significant estimates is
as follows:

Cable

Satellite

Wireless

Estimated decline in recoverable amount

Terminal value

1% increase in
discount rate

1% decrease in
terminal growth rate

0.5 times decrease in
terminal operating
income before
restructuring costs and
amortization multiple

15.0%

7.8%

18.2%

12.5%

5.6%

10.1%

6.2%

7.4%

9.4%

10. SHORT-TERM BORROWINGS

On June 19, 2018 the Company established an accounts receivable securitization program with a Canadian financial institution
which will allow it to sell certain trade receivables into the program up to a maximum of $100. The Company continues to
service and retain substantially all of the risks and rewards relating to the trade receivables sold, and therefore, the trade
receivables are recognized on the Company’s Consolidated Statements of Financial Position and the funding received is
recorded as a current liability (revolving floating rate loans) secured by the trade receivables. The buyer’s interest in the
accounts receivable ranks ahead of the Company’s interest and the program restricts it from using the trade receivables as
collateral for any other purpose. The buyer of the trade receivables has no claim on any of the Company’s other assets.

On May 29, 2019, the Company amended the terms of its accounts receivable securitization program to extend the term of the
program to May 29, 2022 and increase the sales committed up to a maximum of $200.

A summary of our accounts receivable securitization program as at August 31, 2020 is as follows:

Accounts receivable securitization program, beginning of period

Proceeds received from accounts receivable securitization

Repayment of accounts receivable securitization

Accounts receivable securitization program, end of period

Trade accounts receivable sold to buyer as security

Short-term borrowings from buyer

Overcollateralization

11. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

Trade
Program rights
Accrued liabilities
Accrued network fees
Interest and dividends
Related parties (note 29)

106

Shaw Communications Inc. 2020 Annual Report

2020
$

2019
$

40

160

–

40

–

–

200

40

2020
$

2019
$

446

434

(200)

(40)

246

394

2020
$

2019
$

82
4
541
129
217
26

114
5
482
155
244
15

999

1,015

12. PROVISIONS

September 1, 2019, as previously reported
Transition adjustments

Restated balance as at September 1, 2019
Additions
Accretion
Reversal
Payments

Balance as at August 31, 2020

Current
Long-term

Balance as at August 31, 2019

Current
Long-term

Balance as at August 31, 2020

Asset retirement
obligations
$

Restructuring(1)(2)
$

Other
$

Total
$

78
–

78
–
1
–
–

79

–
78

78

–
79

79

142
–

142
14
–
–
(143)

13

141
1

142

13
–

13

83
(5)

78
23
–
(1)
(11)

89

83
–

83

88
1

89

303
(5)

298
37
1
(1)
(154)

181

224
79

303

101
80

181

(1) During fiscal 2018, the Company offered a voluntary departure program to a group of eligible employees as part of a total
business transformation initiative. A total of $130 has been paid in fiscal 2020. The remaining costs are expected to be
paid out within the next 5 months.

(2) During fiscal 2020, the Company restructured certain operations within the Wireline segment and announced a realignment
of the senior leadership team. In connection with the restructuring, the Company recorded $14 in the third quarter primarily
related to severance and employee related costs, of which $13 has been paid as at August 31, 2020. The remaining costs
are expected to be paid within the next 3 months.

Notes to Consolidated Financial Statements Shaw Communications Inc.

107

13. LONG-TERM DEBT

Corporate

Cdn fixed rate senior notes-

5.65% due October 1, 2019

5.50% due December 7, 2020

3.15% due February 19, 2021

3.80% due November 2, 2023

4.35% due January 31, 2024

3.80% due March 1, 2027

4.40% due November 2, 2028

3.30% due December 10, 2029

2.90% due December 9, 2030

6.75% due November 9, 2039

4.25% due December 9, 2049

Other
Burrard Landing Lot 2
Holdings Partnership

Total consolidated debt
Less current portion (2)

2020

2019

Effective
interest
rates
%

Long-term
debt at
amortized
cost (1)
$

Adjustment
for finance
costs (1)
$

Long-term
debt
repayable
at maturity
$

Long-term
debt at
amortized
cost (1)
$

Adjustment
for finance
costs (1)
$

Long-term
debt
repayable
at maturity
$

5.69

5.55

3.17

3.80

4.35

3.84

4.40

3.41

2.92

6.89

4.33

–

–

–

498

499

298

496

495

496

1,421

296

4,499

Various

49

4,548
1

4,547

–

–

–

2

1

2

4

5

4

29

4

51

–

51
–

51

–

–

–

500

500

300

500

500

500

1,450

300

4,550

49

4,599
1

4,598

1,250

499

299

498

498

298

496

–

–

1,420

–

5,258

50

5,308
1,251

4,057

–

1

1

2

2

2

4

–

–

30

–

42

–

42
1

41

1,250

500

300

500

500

300

500

–

–

1,450

–

5,300

50

5,350
1,252

4,098

(1) Long-term debt is presented net of unamortized discounts and finance costs.
(2) Current portion of long-term debt includes amounts due within one year in respect of senior notes due October 1, 2019 and

the Burrard Landing loans.

Corporate

Bank loans

During 2012, a syndicate of banks provided the Company with an unsecured $1 billion credit facility which includes a
maximum revolving term or swingline facility of $50. During 2016, the Company elected to increase its borrowing capacity by
$500 under the terms of the amended facility.

On November 21, 2019, the Company amended the terms of its bank credit facility to extend the maturity date to December
2024. The facility can be used for working capital and general corporate purposes.

Funds are available to the Company in both Canadian and US dollars. At August 31, 2020, $3 (2019 – $3) has been drawn as
committed letters of credit against the revolving term facility. Interest rates fluctuate with Canadian prime and bankers’
acceptance rates, US bank base rates and LIBOR rates. Excluding the revolving term facility, the effective interest rate on
actual borrowings under the credit facility during 2020 was 2.81% (2019 – nil). The effective interest rate on the revolving
term facility for 2020 was 4.05% (2019 – nil).

Senior notes

The senior notes are unsecured obligations and rank equally and ratably with all existing and future senior indebtedness. The
fixed rate notes are redeemable at the Company’s option at any time, in whole or in part, prior to maturity at 100% of the
principal amount plus a make-whole premium.

108

Shaw Communications Inc. 2020 Annual Report

On October 1, 2019, the Company repaid $1,250 of 5.65% senior notes at their maturity.

On December 9, 2019, the Company issued $800 of senior notes, consisting of $500 principal amount of 3.30% senior notes
due 2029 and $300 principal amount of 4.25% senior notes due 2049. The net proceeds of the offering of $792, along with
cash on hand, were used to fund the redemption of the $500 principal amount of 5.50% senior notes due 2020 and the $300
principal amount of 3.15% senior notes due 2021.

On December 24, 2019, the Company redeemed the $500 principal amount of 5.50% senior notes due December 7, 2020
and the $300 principal amount of 3.15% senior notes due February 19, 2021. In conjunction with the redemption, the
Company paid make whole premiums of $17 and accrued interest of $5.

On April 22, 2020, the Company issued $500 principal amount of senior notes at a rate of 2.90% due December 9, 2030.

Other

Burrard Landing Lot 2 Holdings Partnership

The Company has a 33.33% interest in the Partnership which built the Shaw Tower project with office/retail space and living/
working space in Vancouver, BC. In the fall of 2004, the commercial construction of the building was completed and at that
time, the Partnership issued ten year 6.31% secured mortgage bonds in respect of the commercial component of the Shaw
Tower. In February 2014, the Partnership refinanced its debt. The Partnership received a mortgage loan and used the proceeds
to prepay the outstanding balance of the previous mortgage and loan excess funds to each of its partners. The mortgage loan
matures on November 1, 2024 and bears interest at 4.683% compounded semi-annually with interest only payable for the first
five years. Interest and principal payments commenced on April 1, 2019. The mortgage loan is collateralized by the property
and the commercial rental income from the building with no recourse to the Company.

In February 2018, the Partnership received an additional mortgage loan of $30 and used the proceeds to loan excess funds to
each of its partners, of which the Company received $10. The additional loan matures on November 1, 2024 and bears interest
at 4.14% compounded semi-annually. Monthly mortgage payments consist of both principal and interest components.

Debt covenants

The Company and its subsidiaries have undertaken to maintain certain covenants in respect of the credit agreements and trust
indentures described above. The Company and its subsidiaries were in compliance with these covenants at August 31, 2020.

Long-term debt repayments

Mandatory principal repayments on all long-term debt in each of the next five years and thereafter are as follows:

2021
2022
2023
2024
2025
Thereafter

Interest expense

Interest expense – long-term debt
Amortization of senior notes discounts
Interest income – short-term (net)
Interest on lease liabilities (note 14)
Interest expense – other

$

1
1
1
1,001
45
3,550

4,599

2020
$

2019
$

224
1
(7)
44
12

280
1
(29)
–
6

274

258

Notes to Consolidated Financial Statements Shaw Communications Inc.

109

14. LEASES

Below is a summary of the activity related to the Company’s right-of-use assets for the year ended August 31, 2020.

Net book value as at September 1, 2019

Additions

Amortization

Lease terminations and other

Net book value as at August 31, 2020

Below is a summary of the activity related to the Company’s lease liabilities for the year ended August 31, 2020.

Balance as at September 1, 2019
Net additions
Interest on lease liabilities
Interest payments on lease liabilities
Principal payments of lease liabilities
Other

Balance as at August 31, 2020

Current

Long-term

Balance as at September 1, 2019

Current
Long-term

Balance as at August 31, 2020

2020
$

1,340

59

(141)

(12)

1,246

2020
$

1,324
55
44
(44)
(112)
3

1,270

113

1,211

1,324

113
1,157

1,270

Lease liabilities are subject to amortization schedules, which results in the principal being repaid over various periods,
including reasonably expected renewals. The weighted average interest rate on lease liabilities was approximately 3.50% as at
August 31, 2020. Refer to Note 30 for a maturity analysis of the Company’s lease liabilities.

The Company leases Ku-band and C-band transponders on the Anik F1R, Anik F2 and Anik G1 satellites. As part of the Ku-
band transponder agreements with Telesat Canada, the Company is committed to paying annual transponder maintenance and
licence fees for each transponder from the time the satellite becomes operational for a period of 15 years. As at August 31,
2020, the Company has recorded lease liabilities of $306 relating to these transponders. Included in operating, general and
administrative expenses are transponder maintenance expenses of $nil (2019 – $84).

Below is a summary of the Company’s other expenses related to leases included in operating, general and administrative
expenses.

Rental expense related to operating leases
Expenses related to variable lease components not included in lease liabilities
Expenses related to low-value leases

2020
$

2019
$

–
20
32

52

164
–
–

164

110

Shaw Communications Inc. 2020 Annual Report

15. OTHER LONG-TERM LIABILITIES

Pension liabilities (note 28)
Post retirement liabilities (note 28)
Other

16. DEFERRED CREDITS

IRU prepayments
Equipment revenue
Deposit on future fibre sale

2020
$

2019
$

68
4
–

72

69
4
2

75

2020
$

2019
$

387
17
2

406

400
23
2

425

Amortization of deferred credits for 2020 amounted to $29 (2019 – $34) and was recorded in the accounts as described
below.

IRU agreements are in place for periods ranging from 21 to 60 years and are being amortized to income over the agreement
periods. Amortization in respect of the IRU agreements for 2020 amounted to $13 (2019 – $13) and was recorded as other
amortization. Amortization of equipment revenue for 2020 amounted to $16 (2019 – $21).

17. SHARE CAPITAL

Authorized

The Company is authorized to issue a limited number of Class A Shares of no par value, as described below; an unlimited
number of Class B Non-Voting Shares of no par value; an unlimited number of Class 1 Preferred Shares issuable in series; and
an unlimited number of Class 2 Preferred Shares issuable in series, of which 12,000,000 were designated Cumulative
Redeemable Rate Reset Class 2 Preferred Shares, Series A (“Series A Preferred Shares”) and 12,000,000 were designated
Cumulative Redeemable Floating Rate Class 2 Preferred Shares, Series B (“Series B Preferred Shares”).

The authorized number of Class A Shares is limited, subject to certain exceptions, to the lesser of that number of shares
(i) currently issued and outstanding and (ii) that may be outstanding after any conversion of Class A Shares into Class B
Non-Voting Shares.

Issued and outstanding

2020

2019

Number of securities

22,372,064

22,372,064
490,632,833 494,389,771
10,012,393
1,987,607

10,012,393
1,987,607

Class A Shares
Class B Non-Voting Shares
Series A Preferred Shares
Series B Preferred Shares

525,004,897 528,761,835

Class A Shares and Class B Non-Voting Shares

2020
$

2
4,307
245
48

4,602

2019
$

2
4,310
245
48

4,605

Class A Shares are convertible at any time into an equivalent number of Class B Non-Voting Shares. In the event that a take-
over bid is made for Class A Shares, in certain circumstances, the Class B Non-Voting Shares are convertible into an equivalent
number of Class A Shares.

Notes to Consolidated Financial Statements Shaw Communications Inc.

111

Changes in Class A Share capital and Class B Non-Voting Share capital in 2020 and 2019 are as follows:

September 1, 2018
Stock option exercises
Dividend reinvestment plan
Class A conversion to Class B

August 31, 2019
Stock option exercises
Dividend reinvestment plan
Restricted Share Units
Shares Repurchased
Class A conversion to Class B

August 31, 2020

Class A Shares

Class B Non-Voting Shares

Number

22,420,064
–
–
(48,000)

22,372,064
–
–
–
–
–

22,372,064

$

2
–
–
–

2
–
–
–
–
–

2

Number

$

484,194,344
1,658,465
8,488,962
48,000

494,389,771
407,733
1,445,494
4,507
(5,614,672)
–

4,054
39
217
–

4,310
9
37
–
(49)
–

490,632,833

4,307

Series A and B Preferred Shares

The Series A Preferred Shares and Series B Preferred Shares represent series of Class 2 Preferred Shares and are classified as
equity since redemption, at $25.00 per Series A Preferred Share and Series B Preferred Share, is at the Company’s option and
payment of dividends is at the Company’s discretion.

Share transfer restriction

The Articles of the Company empower the directors to refuse to issue or transfer any share of the Company that would
jeopardize or adversely affect the right of Shaw Communications Inc. or any subsidiary to obtain, maintain, amend or renew a
licence to operate a broadcasting undertaking pursuant to the Broadcasting Act (Canada).

Normal Course Issuer Bid

On October 29, 2019, the Company announced that it had received approval from the TSX to establish a normal course issuer
bid (NCIB) program. The program commenced on November 1, 2019 and will remain in effect until October 31, 2020. As
approved by the TSX, the Company has the ability to purchase for cancellation up to 24,758,127 Class B Non-Voting Shares
representing 5% of all of the issued and outstanding Class B Non-Voting Shares as at October 18, 2019.

During the year ended August 31, 2020, the Company purchased 5,614,672 Class B Non-Voting Shares for cancellation for a
total cost of approximately $140 under the NCIB. The average book value of the shares repurchased was $8.77 per share and
was charged to share capital. The excess of the market price over the average book value, including transaction costs, was
approximately $91 and was charged to retained earnings. The Company suspended the program in April 2020.

Subsequent to year-end, on October 29, 2020, the Company’s Board of Directors approved the renewal of the NCIB program to
purchase up to 24,532,404 Class B Non-Voting Shares representing 5% of all of the issued and outstanding Class B Non-
Voting Shares. The NCIB program remains subject to approval by the TSX and, if accepted, will be conducted in accordance
with the applicable rules and policies of the TSX and applicable Canadian securities law.

Dividend Reinvestment Plan

On October 24, 2019, in accordance with the terms of our Dividend Reinvestment Plan (DRIP), the Company announced that
in lieu of issuing shares from treasury, it will satisfy its share delivery obligations under the DRIP by purchasing Class B
Non-Voting Shares on the open market. In addition, the Company reduced its discount from 2% to 0% for the Class B
Non-Voting Shares delivered under the DRIP. These changes to the DRIP were applied to the dividends payable on
November 28, 2019 to shareholders of record on November 15, 2019.

112

Shaw Communications Inc. 2020 Annual Report

18. SHARE-BASED COMPENSATION AND AWARDS

Stock option plan

Under the Company’s stock option plan, directors, officers, employees, and consultants are eligible to receive stock options to
acquire Class B Non-Voting Shares with terms not to exceed ten years from the date of grant and for such number of Class B
Non-Voting Shares as the Board, or a committee thereof, determines in its discretion. An option is not immediately exercisable,
but rather is exercisable on vesting dates determined by the Board from time to time. The Company’s current practice is to
award options for terms of ten years with 20% of the options in a grant vesting on each of the first through fifth anniversaries of
the grant date. The Board, or a committee thereof, may grant options at an exercise price not less than the closing price of the
Class B Non-Voting Shares on the TSX on the trading day immediately preceding the date on which the options are granted. The
maximum number of Class B Non-Voting Shares issuable under the plan may not exceed 62,000,000. As at August 31, 2020,
39,637,412 Class B Non-Voting Shares have been issued under the plan.

The changes in options are as follows:

Outstanding, beginning of year
Granted
Forfeited
Exercised (1)

Outstanding, end of year

2020

2019

Weighted
average
exercise
price
$

26.11
26.88
26.65
21.57

Number

8,363,031
84,000
(681,168)
(407,733)

Weighted
average
exercise
price
$

25.18
26.36
26.66
20.76

Number

9,378,966
1,540,000
(897,470)
(1,658,465)

7,358,130

26.36

8,363,031

26.11

(1) The weighted average Class B Non-Voting Share price for the options exercised was $25.60.

The following table summarizes information about the options outstanding at August 31, 2020:

Range of prices

$19.75 to $24.86
$24.87 to $26.31
$26.32 to $26.83
$26.84 to $27.71
$27.72 to $30.87

Options outstanding

Options exerciseable

Number
outstanding

1,438,320
1,531,075
1,614,100
1,142,135
1,632,500

Weighted
average
remaining
contractual life

Weighted
average
exercise
price

4.74
5.88
7.97
5.75
6.44

23.68
25.93
26.49
27.31
28.35

Number
exercisable

1,149,620
1,069,575
454,350
811,235
980,750

Weighted
average
exercise
price

23.55
25.83
26.55
27.35
28.51

The weighted average estimated fair value at the date of the grant for common share options granted for the year ended
August 31, 2020 was $1.83 (2019 – $2.07) per option. The fair value of each option granted was estimated on the date of the
grant using the Black-Scholes option pricing model with the following weighted-average assumptions:

Dividend yield
Risk-free interest rate
Expected life of options
Expected volatility factor of the future expected market price of Class B Non-Voting Shares

2020

2019

4.41% 4.50%
1.45% 2.08%
7 years
7 years
15.90% 16.30%

Expected volatility has been estimated based on the historical share price volatility of the Company’s Class B Non-Voting
Shares.

Restricted share unit plan and Performance share unit plan

The Company has an RSU/PSU plan which provides that RSUs may be granted to directors, officers and employees of the
Company and PSUs may be granted to officers and employees of the Company. Vested RSUs and PSUs will be settled in either
cash or Class B Non-Voting Shares as determined by the Human Resources and Compensation Committee at the time of the

Notes to Consolidated Financial Statements Shaw Communications Inc.

113

grant. The cash payout will be based on the market value of a Class B Non-Voting Share at the time of the payout. When cash
dividends are paid on Class B Non-Voting Shares, holders are credited with additional RSUs or PSUs, as applicable, equal to
the dividend.

For PSUs, the performance criteria is set by the Human Resources and Compensation Committee at the time of the grant, and
typically requires the achievement of a minimum level of performance, otherwise the payout is zero, while maximum
performance is capped at 150%. On settlement of vested PSUs, the number of Class B Non-Voting Shares issued or delivered,
or the amount of cash payment will be multiplied by the applicable performance factor.

During 2020, $9 was recognized as compensation expense (2019 – $5). The carrying value and intrinsic value of combined
RSUs and PSUs at August 31, 2020 was $12 and $12, respectively (August 31, 2019 – $7 and $7, respectively).

Deferred share unit plan

The Company has a DSU plan for its Board of Directors whereby directors may elect to receive their annual cash compensation,
or a portion thereof, in DSUs and/or RSUs, provided that any director who has not met the applicable share ownership guideline
is generally required to elect to receive at least 50% of his or her annual compensation in DSUs and/or RSUs. In addition, the
Company may adjust and/or supplement directors’ compensation with periodic grants of DSUs. A DSU is a right that tracks the
value of one Class B Non-Voting Share. Holders will be entitled to a cash payout when they cease to be a director. The cash
payout will be based on market value of a Class B Non-Voting Share at the time of payout. When cash dividends are paid on
Class B Non-Voting Shares, holders are credited with DSUs equal to the dividend. DSUs do not have voting rights as there are
no shares underlying the plan.

During 2020, $2 was recognized as compensation expense (2019 – $ nil). The carrying value and intrinsic value of DSUs at
August 31, 2020 was $24 and $20, respectively (August 31, 2019 – $24 and $20, respectively).

Employee share purchase plan

The Company’s ESPP provides employees with an incentive to increase the profitability of the Company and a means to
participate in that increased profitability. Generally, all Canadian, non-unionized, full time or part time employees of the
Company are eligible to enroll in the ESPP. Under the ESPP, eligible employees may contribute to a maximum of 5% of their
monthly base compensation. The Company contributes an amount equal to 25% of the employee’s contributions, increasing to
33% once an employee reaches 10 years of continuous service.

During 2020, $5 was recorded as compensation expense (2019 – $6).

19. EARNINGS PER SHARE

Earnings per share calculations are as follows:

Numerator for basic and diluted earnings per share ($)
Net income
Deduct: net income attributable to non-controlling interests in subsidiaries
Deduct: dividends on Preferred Shares

Net income attributable to common shareholders

Denominator (millions of shares)
Weighted average number of Class A Shares and Class B Non-Voting Shares for basic earnings per share
Effect of dilutive securities (1)

2020 2019

688
–
(9)

733
(2)
(9)

679

722

515
–

511
–

Weighted average number of Class A Shares and Class B Non-Voting Shares for diluted earnings per share

515

511

Basic and diluted earnings per share ($)

1.32 1.41

(1) The earnings per share calculation does not take into consideration the potential dilutive effect of certain stock options since

their impact is anti-dilutive. For the year ended August 31, 2020, 6,380,558 options were excluded from the diluted
earnings per share calculation (2019 – 6,126,210).

114

Shaw Communications Inc. 2020 Annual Report

20. DIVIDENDS

Common share dividends

The holders of Class A Shares and Class B Non-Voting Shares are entitled to receive such dividends as the Board of Directors
determines to declare on a share-for-share basis, as and when any such dividends are declared or paid. The holders of Class B
Non-Voting Shares are entitled to receive during each dividend period, in priority to the payment of dividends on the Class A
Shares, an additional dividend amount of $0.0025 per share per annum. This additional dividend amount is subject to
proportionate adjustment in the event of future consolidations or subdivisions of shares and in the event of any issue of shares
by way of stock dividend. After payment or setting aside for payment of the additional non-cumulative dividends on the Class B
Non-Voting Shares, holders of Class A Shares and Class B Non-Voting Shares participate equally, share for share, as to all
subsequent dividends declared.

Preferred share dividends

Holders of the Series A Preferred Shares were entitled to receive, as and when declared by the Company’s Board of Directors, a
cumulative quarterly fixed dividend yielding 4.50% annually for the initial period ending June 30, 2016. Commencing
June 30, 2016, the dividend rate was reset to 2.791% for the five year period ending June 30, 2021. Thereafter, the dividend
rate will be reset every five years at a rate equal to the then current 5-year Government of Canada bond yield plus 2.00%.
Holders of Series A Preferred Shares had the right, at their option, to convert their shares into Series B Preferred Shares,
subject to certain conditions, on June 30, 2016 and on June 30 every five years thereafter, with the next conversion date being
June 30, 2021.

On June 30, 2016, 1,987,607 Series A Preferred Shares were converted into an equal number of Series B Preferred Shares.
The Series B Preferred Shares also represent a series of Class 2 preferred shares and holders will be entitled to receive
cumulative quarterly dividends, as and when declared by the Company’s Board of Directors, at a rate set quarterly equal to the
then current three-month Government of Canada Treasury Bill yield plus 2.00%. The floating quarterly dividend rate for the
Series B Preferred Shares were set as follows:

Period

Annual Dividend Rate

June 30, 2016 to September 29, 2016

September 30, 2016 to December 30, 2016

December 31, 2016 to March 30, 2017

March 31, 2017 to June 29, 2017

June 30, 2017 to September 29, 2017

September 30, 2017 to December 30, 2017

December 31, 2017 to March 30, 2018

March 31, 2018 to June 29, 2018

June 30, 2018 to September 29, 2018

September 30, 2018 to December 30, 2018

December 31, 2018 to March 30, 2019

March 31, 2019 to June 29, 2019

June 30, 2019 to September 29, 2019

September 30, 2019 to December 30, 2019

December 31, 2019 to March 30, 2020

March 31, 2020 to June 29, 2020

June 30, 2020 to September 29, 2020

September 30, 2020 to December 30, 2020

2.539%

2.512%

2.509%

2.480%

2.529%

2.742%

2.872%

3.171%

3.300%

3.509%

3.713%

3.682%

3.687%

3.638%

3.652%

3.638%

2.255%

2.149%

Notes to Consolidated Financial Statements Shaw Communications Inc.

115

Dividend reinvestment plan

The Company has a DRIP that allows holders of Class A Shares and Class B Non-Voting Shares who are residents of Canada
and, effective December 16, 2016, the United States, to automatically reinvest monthly cash dividends to acquire additional
Class B Non-Voting Shares. As at and for the year ended August 31, 2019 and for the two-month period ended October 30,
2019, Class B Non-Voting Shares distributed under the Company’s DRIP were new shares issued from treasury at a 2%
discount from the 5 day weighted average market price immediately preceding the applicable dividend payment date.

On October 25, 2019, in accordance with the terms of its DRIP, the Company announced that in lieu of issuing shares from
treasury, it will satisfy its share delivery obligations under the DRIP by purchasing Class B Non-Voting Shares on the open
market. In addition, the Company reduced its discount from 2% to 0% for the Class B Non-Voting Shares delivered under the
DRIP. These changes to the DRIP applied to the dividends payable on November 28, 2019 to shareholders of record on
November 15, 2019 and all other dividends payable thereafter.

Dividends declared

The dividends per share recognized as distributions to common shareholders for dividends declared during the year ended
August 31, 2020 and 2019 are as follows:

Class A Voting Share

Class B Non-Voting Share

Class A Voting Share

Class B Non-Voting Share

2020

2019

1.1825

1.1850

1.1825

1.1850

The dividends per share recognized as distributions to preferred shareholders for dividends declared during the year ended
August 31, 2020 and 2019 are as follows:

Series A Preferred Share

Series B Preferred Share

Series A Preferred Share

Series B Preferred Share

2020

2019

0.6978

0.8240

0.6978

0.9119

On July 10, 2020, the Company declared dividends of $0.17444 per Series A Preferred Share and $0.14094 per Series B
Preferred Share which were paid on September 30, 2020. The total amount paid was $2 of which $1 was not recognized as at
August 31, 2020.

On October 30, 2020, the Company declared dividends of $0.098542 per Class A Share and $0.09875 per Class B
Non-Voting Share payable on each of December 30, 2020, January 28, 2021 and February 25, 2021 to shareholders of record
at the close of business on December 15, 2020, January 15, 2021 and February 15, 2021, respectively.

On October 30, 2020, the Company declared dividends of $0.17444 per Series A Preferred Share and $0.13431 per Series B
Preferred Share payable on December 31, 2020 to holders of record at the close of business on December 15, 2020.

21. OTHER COMPREHENSIVE INCOME (LOSS) AND ACCUMULATED OTHER

COMPREHENSIVE LOSS

Components of other comprehensive income and the related income tax effects for 2020 are as follows:

Items that may subsequently be reclassified to income

Change in unrealized fair value of derivatives designated as cash flow hedges
Adjustment for hedged items recognized in the period

Items that will not be subsequently reclassified to income

Remeasurements on employee benefit plans:

116

Shaw Communications Inc. 2020 Annual Report

Amount
$

Income
taxes
$

Net
$

(5)
(3)

(8)

2

(6)

1
1

2

(1)

1

(4)
(2)

(6)

1

(5)

Components of other comprehensive income and the related income tax effects for 2019 are as follows:

Items that may subsequently be reclassified to income

Change in unrealized fair value of derivatives designated as cash flow hedges
Adjustment for hedged items recognized in the period
Share of other comprehensive income of associates
Reclassification of accumulated loss to income related to the sale of an associate

Items that will not be subsequently reclassified to income
Remeasurements on employee benefit plans

Accumulated other comprehensive loss is comprised of the following:

Items that may subsequently be reclassified to income

Change in unrealized fair value of derivatives designated as cash flow hedges
Share of other comprehensive income of associates
Reclassification of accumulated loss to income related to the sale of an associate

Items that will not be subsequently reclassified to income

Remeasurements on employee benefit plans:

Amount
$

Income
taxes
$

Net
$

3
(3)
(13)
(3)

(16)

(52)

(68)

(1)
1
–
–

–

13

13

2
(2)
(13)
(3)

(16)

(39)

(55)

2020
$

2019
$

(5)
–
–

1
18
(18)

(94)

(95)

(99)

(94)

22. REVENUE

Contract assets and liabilities

The table below provides a reconciliation of the significant changes to the current and long-term portion of contract assets and
liabilities balances during the year.

August 31, 2018
Increase in contract assets from revenue recognized during the period
Contract assets transferred to trade receivables
Contract terminations transferred to trade receivables
Revenue recognized included in contract liabilities at the beginning of the year
Increase in contract liabilities during the period

August 31, 2019
Increase in contract assets from revenue recognized during the period
Contract assets transferred to trade receivables
Contract terminations transferred to trade receivables
Revenue recognized included in contract liabilities at the beginning of the year
Increase in contract liabilities during the period

August 31, 2020

Contract
Assets

Contract
Liabilities

135
179
(145)
(11)
–
–

158
200
(170)
(16)
–
–

244
–
–
–
(236)
230

238
–
–
–
(231)
218

172

225

Notes to Consolidated Financial Statements Shaw Communications Inc.

117

Current
Long-term

Balance as at August 31, 2019

Current
Long-term

Balance as at August 31, 2020

Deferred commission cost assets

Contract
Assets

Contract
Liabilities

106
52

158

132
40

172

223
15

238

211
14

225

The table below provides a summary of the changes in the deferred commission cost assets recognized from the incremental
costs incurred to obtain contracts with customers during the year ended August 31, 2020 and 2019. We believe these amounts
to be recoverable through the revenue earned from the related contracts. The deferred commission cost assets are presented
within other current assets (when they will be amortized into net income within twelve months of the date of the financial
statements) or other long-term assets.

August 31, 2018
Additions to deferred commission cost assets
Amortization recognized on deferred commission cost assets

August 31, 2019
Additions to deferred commission cost assets
Amortization recognized on deferred commission cost assets

August 31, 2020

Current
Long-term

Balance as at August 31, 2019

Current
Long-term

Balance as at August 31, 2020

Commission costs are amortized over a period ranging from 24 to 36 months.

Disaggregation of revenue

Services

Wireline – Consumer
Wireline – Business
Wireless

Equipment and other

Wireless

Intersegment eliminations

Total revenue

118

Shaw Communications Inc. 2020 Annual Report

75
85
(66)

94
84
(80)

98

59
35

94

61
37

98

2020
$

2019
$

3,683 3,743
557
694

567
815

5,065 4,994

351

351

353

353

(9)

(7)

5,407 5,340

Remaining performance obligations

The following table includes revenues expected to be recognized in the future related to performance obligations that are
unsatisfied (or partially unsatisfied) as at August 31, 2020:

Wireline

Wireless

Total

Within
1 year

Within
2 years

Within
3 years

Within
4 years

Within
5 years

Thereafter

Total

1,504

418

1,922

614

116

730

162

–

162

92

–

92

33

–

33

1

–

1

2,406

534

2,940

When estimating minimum transaction prices allocated to the remaining unfilled, or partially unfulfilled, performance
obligations, Shaw applied the practical expedient to not disclose information about remaining performance obligations that have
original expected duration of one year or less and for those contracts where we bill the same value as that which is transferred
to the customer. The estimated amounts disclosed are based upon contractual terms and maturities. Revenues recognized
based on actual minimum transaction price, and the timing thereof, will differ from these estimates due to the frequency with
which the actual durations of contracts with customers do not match their contractual maturities.

23. OPERATING, GENERAL AND ADMINISTRATIVE EXPENSES AND RESTRUCTURING

COSTS

Employee salaries and benefits (1)
Purchases of goods and services

2020
$

2019
$

657

663
2,373 2,514

3,030 3,177

(1) For the year ended August 31, 2020, employee salaries and benefits include restructuring costs of $14 compared to a

recovery of $9 in restructuring costs for the year ended August 31, 2019.

24. OTHER GAINS (LOSSES)

(Loss) gain on disposal of fixed assets and intangibles
Gain on disposal of non-core business
Debt Redemption Penalty
Gain on disposal of investment
Other (1)

2020
$

2019
$

(3)
–
(17)
–
4

(16)

32
6
–
15
(3)

50

(1) Other gains (losses) generally includes realized and unrealized foreign exchange gains and losses on US dollar denominated
current assets and liabilities and the Company’s share of the operations of Burrard Landing Lot 2 Holdings Partnership.

25.

INCOME TAXES

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities
for financial reporting purposes and the amounts used for income tax purposes. The Company’s net deferred tax liability
consists of the following:

Deferred tax assets
Deferred tax liabilities

Net deferred tax liability

2020
$

2019
$

1
(1,968)

4
(1,875)

(1,967)

(1,871)

Notes to Consolidated Financial Statements Shaw Communications Inc.

119

Significant changes recognized to deferred income tax assets (liabilities) are as follows:

Balance at August 31, 2018
Recognized in statement of income
Recognized in other comprehensive income

Balance at August 31, 2019
Recognized in statement of income
Effect of IFRS 16 adoption (note 2)
Effect of IFRIC 23 adoption (note 2)
Recognized in other comprehensive income

Balance at August 31, 2020

Property,
plant and
equipment
and
software
assets
$

Broadcast
rights,
licences,
customer
relationships,
trademark
and brands
$

Non-
capital
loss
carry-
forwards
$

Accrued
charges
$

Partnership
income
$

(287)
(12)
–

(299)
(51)
(4)
(40)
–

(394)

(1,733)
107
–

(1,626)
(10)
–
2
–

(1,634)

29
(61)
–

(32)
21
–
–
–

(11)

68
25
–

93
13
–
–
–

106

43
(63)
13

(7)
(32)
4
–
1

(34)

Total
$

(1,880)
(4)
13

(1,871)
(59)
–
(38)
1

(1,967)

The Company has capital loss carryforwards of approximately $46 for which no deferred income tax asset has been recognized
in the accounts. These capital losses can be carried forward indefinitely.

The Company has non-capital loss carryforwards of approximately $301 for which no deferred income tax asset has been
recognized in the accounts. The balance expires in varying annual amounts from 2034 to 2036.

The Company has taxable temporary differences associated with its investment in its subsidiaries. No deferred tax liabilities
have been provided with respect to such temporary differences as the Company is able to control the timing of the reversal and
such reversal is not probable in the foreseeable future.

The income tax expense differs from the amount computed by applying the statutory rates to income before income taxes for
the following reasons:

Current statutory income tax rate

Income tax expense at current statutory rates
Net increase (decrease) in taxes resulting from:

Effect of tax rate change
Recognition of previously unrecognized tax losses
Equity (income) loss of an associate not recognized
Other

Income tax expense

2020

2019

26.3%

26.8%

228

228

–
(22)
–
(27)

179

(102)
(5)
(12)
9

118

The statutory income tax rate for the Company decreased from 26.8% in 2019 to 26.3% in 2020 as a result of provincial tax
rate changes.

The components of income tax expense are as follows:

Current income tax expense
Deferred tax expense related to temporary differences
Deferred tax recovery from the recognition of previously unrecognized tax losses
Deferred tax recovery from tax rate change

Income tax expense

120

Shaw Communications Inc. 2020 Annual Report

2020
$

2019
$

120
81
(22)
–

114
111
(5)
(102)

179

118

26. BUSINESS SEGMENT INFORMATION

The Company’s chief operating decision makers are the Executive Chair & Chief Executive Officer, the President and the
Executive Vice President, Chief Financial & Corporate Development Officer and they review the operating performance of the
Company by segments, which consist of Wireline and Wireless. The chief operating decision makers utilize adjusted earnings
before interest, income taxes, depreciation and amortization (“adjusted EBITDA”) for each segment as a key measure in making
operating decisions and assessing performance.

The Wireline segment provides Cable telecommunications services including Video, Internet, WiFi, Phone, Satellite Video, and
data networking through a national fibre-optic backbone network to Canadian consumers, North American businesses and
public-sector entities. The Wireless segment provides wireless services for voice and data communications serving customers in
Ontario, British Columbia and Alberta through Freedom Mobile and in British Columbia and Alberta through Shaw Mobile.

Both of the Company’s reportable segments are substantially located in Canada. Information on operations by segment is as
follows:

Revenue
Wireline
Wireless

Intersegment eliminations

Adjusted EBITDA (1)
Wireline
Wireless

Restructuring costs
Amortization

Operating income

Interest
Operating
Other/non-operating

Current taxes
Operating
Other/non-operating

2020
$

2019
$

4,250
1,166

4,300
1,047

5,416

5,347

(9)

(7)

5,407

5,340

2,054
337

1,955
199

2,391
(14)
(1,217)

2,154
9
(1,038)

1,160

1,125

267
7

274

113
7

120

255
2

257

114
–

114

(1) Adjusted EBITDA does not have any standardized meaning prescribed by IFRS and is therefore unlikely to be comparable to
similar measures presented by other issuers; the Company defines adjusted EBITDA as revenues less operating, general and
administrative expenses. We previously referred to this measure as “Operating income before restructuring and amortization”
but have renamed it to better align with language used by various stakeholders of the Company.

Notes to Consolidated Financial Statements Shaw Communications Inc.

121

Capital expenditures

Capital expenditures accrual basis
Wireline
Wireless

Equipment costs (net of revenue)
Wireline

Capital expenditures and equipment costs (net)
Wireline
Wireless

Reconciliation to Consolidated Statements of Cash Flows
Additions to property, plant and equipment
Additions to equipment costs (net)
Additions to other intangibles

Total of capital expenditures and equipment costs (net) per Consolidated Statements of Cash Flows
Increase (decrease) in working capital and other liabilities related to capital expenditures
Decrease in customer equipment financing receivables
Less: Proceeds on disposal of property, plant and equipment

Total capital expenditures and equipment costs (net) reported by segments

2020
$

2019
$

784
296

784
385

1,080 1,169

31

43

815
296

827
385

1,111 1,212

970 1,109
42
147

31
150

1,151 1,298
(28)
1
(59)

(38)
–
(2)

1,111 1,212

27. COMMITMENTS AND CONTINGENCIES

Commitments

The Company has the following future minimum payments for their contractual commitments that are not recognized as
liabilities as at August 31, 2020:

Within one year
1 to 3 years
3 to 5 years
Over 5 years

Purchase
Obligations (1)

Property,
Plant and
Equipment

501
311
232
114

1,158

184
30
3
–

217

(1) Includes contractual obligations under service, product, and wireless device contracts, program related agreements and

exclusive rights to use intellectual property in Canada.

Contingencies

The Company and its subsidiaries are involved in litigation matters arising in the ordinary course and conduct of its business.
Although resolution of such matters cannot be predicted with certainty, management does not consider the Company’s exposure
to litigation to be material to these consolidated financial statements.

Guarantees

In the normal course of business the Company enters into indemnification agreements and has issued irrevocable standby
letters of credit and commercial surety bonds with and to third parties.

122

Shaw Communications Inc. 2020 Annual Report

Indemnities

Many agreements related to acquisitions and dispositions of business assets include indemnification provisions where the
Company may be required to make payment to a vendor or purchaser for breach of contractual terms of the agreement with
respect to matters such as litigation, income taxes payable or refundable or other ongoing disputes. The indemnification period
usually covers a period of two to four years. Also, in the normal course of business, the Company has provided indemnifications
in various commercial agreements, customary for the telecommunications industry, which may require payment by the Company
for breach of contractual terms of the agreement. Counterparties to these agreements provide the Company with comparable
indemnifications. The indemnification period generally covers, at maximum, the period of the applicable agreement plus the
applicable limitations period under law.

The maximum potential amount of future payments that the Company would be required to make under these indemnification
agreements is not reasonably quantifiable as certain indemnifications are not subject to limitation. However, the Company
enters into indemnification agreements only when an assessment of the business circumstances would indicate that the risk of
loss is remote. At August 31, 2020, management believes it is remote that the indemnification provisions would require any
material cash payment.

The Company indemnifies its directors and officers against any and all claims or losses reasonably incurred in the performance
of their service to the Company to the extent permitted by law.

Irrevocable standby letters of credit and commercial surety bonds

The Company and certain of its subsidiaries have granted irrevocable standby letters of credit and commercial surety bonds,
issued by high rated financial institutions, to third parties to indemnify them in the event the Company does not perform its
contractual obligations. As of August 31, 2020, such instruments amounted to $5. The Company has not recorded any
additional liability with respect to these instruments, as the Company does not expect to make any payments in excess of what
is recorded on the Company’s consolidated financial statements. The instruments mature at various dates during fiscal 2021 to
fiscal 2022.

28. EMPLOYEE BENEFIT PLANS

Defined contribution pension plans

The Company has defined contribution pension plans for its non-union employees and, for the majority of these employees,
contributes 5% of eligible earnings to the maximum amount deductible under the Income Tax Act. Effective January 1, 2019,
the Company introduced a voluntary pension contribution matching program whereby, in addition to the 5% of Company
contributions, employees who make voluntary contributions will receive a 25% match on contributions up to 5% of their eligible
earnings. For union employees, the Company contributes amounts up to 9.8% of earnings to the individuals’ registered
retirement savings plans. Total pension costs in respect of these plans were $31 (2019 – $31) of which $24 (2019 – $23) was
expensed and the remainder capitalized.

Defined benefit pension plans

The Company has two non-registered retirement plans for designated executives and senior executives. The following is a
summary of the accrued benefit liabilities recognized in the statement of financial position.

Non-registered plans

Accrued benefit obligation
Fair value of plan assets

Accrued benefit liabilities and deficit

2020 2019

513
445

505
436

68

69

Notes to Consolidated Financial Statements Shaw Communications Inc.

123

The plans expose the Company to a number of risks, of which the most significant are as follows:

(i) Volatility in market conditions: The accrued benefit obligations are calculated using discount rates with reference to bond
yields closely matching the term of the estimated cash flows while many of the assets are invested in other types of assets. If
plan assets underperform these yields, this will result in a deficiency. Changing market conditions in conjunction with discount
rate volatility will result in volatility of the accrued benefit liabilities. To mitigate some of the investment risk, the Company has
established long-term funding targets where the time horizon and risk tolerance are specified.

(ii) Selection of accounting assumptions: The calculation of the accrued benefit obligations involves projecting future cash flows
of the plans over a long time frame. This means that assumptions used can have a material impact on the statements of
financial position and comprehensive income because in practice, future experience of the plans may not be in line with the
selected assumptions.

Non-registered pension plans

The Company provides a supplemental executive retirement plan (SERP) for certain of its senior executives and retirees.
Benefits under this plan are based on the employees’ length of service and their highest three-year average rate of eligible
pensionable earnings during their years of service. In 2012, the Company closed the plan to new participants and amended the
plan to freeze base salary levels at August 31, 2012 for purposes of determining eligible pensionable earnings. Employees are
not required to contribute to this plan.

The Company provides an executive retirement plan (ERP) for certain executives not covered by the SERP. Benefits under this
plan are comprised of defined contribution and defined benefit components and are based on the employees’ length of service
as well as final average earnings during their years of service. Employees are not required to contribute to this plan.

The table below shows the change in benefit obligation and funding status and the fair value of plan assets.

Accrued benefit obligation, beginning of year
Current service cost
Interest cost
Payment of benefits to employees
Transfer from DC plan
Remeasurements:

Effect of changes in demographic assumptions
Effect of changes in financial assumptions
Effect of experience adjustments

Accrued benefit obligation, end of year

Fair value of plan assets, beginning of year
Employer contributions
Interest income
Transfer from DC plan
Payment of benefits
Return on plan assets, excluding interest income

Fair value of plan assets, end of year

SERP
$

ERP
$

478
2
14
(19)
–

16
13
(27)

27
9
1
(2)
1

–
1
(1)

2020
Total
$

505
11
15
(21)
1

16
14
(28)

SERP
$

ERP
$

429
5
16
(17)
–

(4)
53
(4)

17
6
1
(1)
1

–
3
–

2019
Total
$

446
11
17
(18)
1

(4)
56
(4)

477

36

513

478

27

505

417
–
12
–
(19)
5

19
12
1
1
(2)
(1)

436
12
13
1
(21)
4

421
–
15
–
(17)
(2)

15
5
1
1
(2)
(1)

436
5
16
1
(19)
(3)

415

30

445

417

19

436

Accrued benefit liability and plan deficit, end of year

62

6

68

61

8

69

The weighted average duration of the defined benefit obligation of the SERP and ERP at August 31, 2020 is 15.6 years and
17.9 years, respectively.

124

Shaw Communications Inc. 2020 Annual Report

The underlying plan assets of the SERP and ERP at August 31, 2020 are invested in the following:

Cash and cash equivalents
Fixed income securities
Equity securities – Canadian
Equity securities – Foreign

SERP

ERP

201
73
41
100

415

21
3
3
3

30

All fixed income and equity securities have a quoted price in active market.

The tables below show the significant weighted-average assumptions used to measure the pension obligation and cost for the
plans.

Accrued benefit obligation

Discount rate
Rate of compensation increase

Benefit cost for the year

Discount rate
Rate of compensation increase

2020
SERP
%

2020
ERP
%

2019
SERP
%

2019
ERP
%

2.70 2.90
2.70
2.90
3.00(1) 3.00 3.00(1) 3.00

2020
SERP
%

2020
ERP
%

2019
SERP
%

2019
ERP
%

2.90
2.90 3.70
3.70
3.00(1) 3.00 3.00(1) 3.00

(1) Applies only to incentive compensation component of eligible pensionable earnings.

The calculation of the accrued benefit obligation is sensitive to the assumptions above. A one percentage point decrease in the
discount rate would have increased the accrued benefit obligation at August 31, 2020 by $81. A one percentage point increase
in the rate of compensation increase would have increased the accrued benefit obligation by $4.

When calculating the sensitivity of the defined benefit obligation to significant actuarial assumptions, the present value of the
defined benefit obligation has been calculated using the projected benefit method which is the same method that is applied in
calculating the defined benefit liability recognized in the statement of financial position. The sensitivity analysis presented
above may not be representative of the actual change in the accrued benefit obligation as it is unlikely that the change in
assumptions would occur in isolation of one another as some assumptions may be correlated.

The net pension benefit plan expense, which is included in employee salaries and benefits expense, is comprised of the
following components:

Current service cost
Interest cost
Interest income

Pension expense

SERP

ERP

2
14
(12)

4

9
1
(1)

9

2020
Total

11
15
(13)

13

SERP

ERP

5
16
(15)

6

6
1
(1)

6

2019
Total

11
17
(16)

12

Notes to Consolidated Financial Statements Shaw Communications Inc.

125

Other benefit plans

The Company has post-employment benefits plans that provide post-retirement health and life insurance coverage to certain
executive level retirees and are funded on a pay-as-you-go basis. The table below shows the change in the accrued post-
retirement obligation which is recognized in the statement of financial position.

Accrued benefit obligation and plan deficit, beginning of year
Current service cost
Interest cost
Payment of benefits to employees
Remeasurements:

Effect of changes in demographic assumptions

Accrued benefit obligation and plan deficit, end of year

2020 2019

4
–
–
–

–

4

3
–
–
–

1

4

The weighted average duration of the benefit obligation at August 31, 2020 is 17.6 years.

The post-retirement benefit plan expense, which is included in employee salaries and benefits expense, is $nil (2019 – $nil)
and is comprised of current service and interest cost.

The discount rates used to measure the post-retirement benefit cost for the year and the accrued benefit obligation as at
August 31, 2020 were 2.70% and 2.90%, respectively (2019 – 3.70% and 2.90%, respectively). A one percentage point
decrease in the discount rate would have increased the accrued benefit obligation at August 31, 2020 by $1.

Employer contributions

The Company’s estimated contributions to the defined benefit plans in fiscal 2021 is $3.

29. RELATED PARTY TRANSACTIONS

Controlling shareholder

Voting control of the Company is held by Shaw Family Living Trust (SFLT) and its subsidiaries. As at August 31, 2020, SFLT
and its subsidiaries held 17,562,400 Class A Shares, representing approximately 79% of the issued and outstanding Class A
Shares, for the benefit of the descendants of the late JR Shaw and Carol Shaw. The sole trustee of SFLT is a private company
controlled by a board consisting of seven directors, including as at August 31, 2020, Bradley S. Shaw, four other members of
his family, and two independent directors.

The Class A Shares are the only shares entitled to vote in all circumstances. Accordingly, SFLT and its subsidiaries are able to
elect a majority of the Board of Directors of the Company and to control the vote on matters submitted to a vote of the
Company’s Class A Shares.

Significant investments in subsidiaries

The following are the significant subsidiaries of the Company, all of which are incorporated or partnerships in Canada.

Shaw Cablesystems Limited
Shaw Cablesystems G.P.
Shaw Envision Inc.
Shaw Telecom Inc.
Shaw Telecom G.P.
Shaw Satellite Services Inc.
Star Choice Television Network Incorporated
Shaw Satellite G.P.
Freedom Mobile Inc.

126

Shaw Communications Inc. 2020 Annual Report

Ownership Interest

August 31,
2020

August 31,
2019

100%
100%
100%
100%
100%
100%
100%
100%
100%

100%
100%
100%
100%
100%
100%
100%
100%
100%

Key management personnel and Board of Directors

Key management personnel consist of the most senior executive team and along with the Board of Directors, and have the
authority and responsibility for planning, directing and controlling the activities of the Company.

Compensation

The compensation expense of key management personnel and Board of Directors is as follows:

Short-term employee benefits
Post-employment pension benefits
Termination benefits
Share-based compensation

Transactions

2020
$

2019
$

17
3
11
6

37

29
9
–
2

40

The Company paid $2 (2019 – $2) for collection, installation, and maintenance services to a company controlled by a Director
of the Company.

During the year, the Company paid $10 (2019 – $12) for remote control units to a supplier where Directors of the Company
hold positions on the supplier’s board of directors.

At August 31, 2020, the Company had $1 owing in respect of these transactions (2019 - $nil).

During the year, network fees of $27 (2019 – $27) were paid to a programmer where a Director of the Company holds a
position on the programmer’s board of directors.

At August 31, 2020, the Company had $4 owing in respect of these transactions (2019 – $4).

In the prior year, the Company completed the sale of a non-core parcel of land and the building located thereon (the
“Property”), to an affiliate of SFLT (the “Purchaser”), for total net proceeds of approximately $45. The Property had a net book
value of approximately $4 resulting in a gain on disposition of approximately $41. The purchase price was determined based on
appraisals performed by two independent valuators. As part of the transaction, the Purchaser agreed to lease back the Property
to the Company for a term of three years at market rental rates (which was also based on appraisals from the two independent
valuators) allowing the Company to monetize a non-core asset. The transaction was approved by the independent Board
members of the Company. At August 31, 2020, the Company had a remaining lease liability of $1 in respect of this lease
which is included in the amounts disclosed in Note 14.

Other related parties

The Company has entered into certain transactions and agreements in the normal course of business with certain of its related
parties. These transactions are measured at the exchange amount, which is the amount of consideration established and agreed
to by the related parties.

Corus

The Company and Corus are subject to common voting control. During the year, network fees of $121 (2019 – $127),
advertising fees of $6 (2019 – $5), and administrative fees of $1 (2019 – $1) were paid to various Corus subsidiaries and
entities subject to significant influence. In addition, the Company provided administrative, advertising and other services for $1
(2019 – $1), uplink of television signals for $5 (2019 – $8), and Internet services and lease of circuits for $6 (2019 – $6). At
August 31, 2020, the Company had a net of $21 owing in respect of these transactions (2019 – $11).

As part of a regulatory requirement where Shaw pays Corus in lieu of either providing the news coverage directly or contributing
into a fund managed by the CRTC, Shaw paid $13 (2019 - $14) as part of the Local News Community Investment program.

The Company provided Corus with advertising spots in return for radio and television advertising. No monetary consideration was
exchanged for these transactions and no amounts were recorded in the accounts.

Notes to Consolidated Financial Statements Shaw Communications Inc.

127

Burrard Landing Lot 2 Holdings Partnership

During the year, the Company paid $11 (2019 – $10) to the Partnership for lease of office space in Shaw Tower. Shaw Tower,
located in Vancouver, BC, is the Company’s headquarters for its lower mainland operations. At August 31, 2020, the Company
had a remaining lease liability of $67 in respect of the office space lease which is included in the amounts disclosed in
Note 14.

30. FINANCIAL INSTRUMENTS

Fair values

The fair value of financial instruments has been determined as follows:

(i) Current assets and current liabilities

The fair value of financial instruments included in current assets and current liabilities approximates their carrying value due to
their short-term nature.

(ii) Investments and other assets and Other long-term assets

The fair value of publicly traded investments is determined by quoted market prices. Investments in private entities which do
not have quoted market prices in an active market and whose fair value cannot be readily measured are carried at approximate
fair value. No published market exists for such investments. These equity investments have been made as they are considered
to have the potential to provide future benefit to the Company and accordingly, the Company has no current intention to dispose
of these investments in the near term. The fair value of long-term receivables approximates their carrying value as they are
recorded at the net present values of their future cash flows, using an appropriate discount rate.

(iii) Long-term debt

The carrying value of long-term debt is at amortized cost based on the initial fair value as determined at the time of issuance.
The fair value of publicly traded notes is based upon current trading values. The fair value of finance lease obligations is
determined by discounting future cash flows using a rate for loans with similar terms, conditions and maturity dates. The
carrying value of bank credit facilities approximates fair value as the debt bears interest at rates that fluctuate with market
rates. Other notes and debentures are valued based upon current trading values for similar instruments.

(iv) Derivative financial instruments

The fair value of US currency forward purchase contracts is determined using an estimated credit-adjusted mark-to-market
valuation using observable forward exchange rates at the end of reporting periods and contract forward rates.

The carrying value and estimated fair value of long-term debt are as follows:

Liabilities
Long-term debt (including current portion) (1)

August 31, 2020

August 31, 2019

Carrying
value

Estimated
fair value

Carrying
value

Estimated
fair value

4,548

5,613

5,308

6,014

(1) Level 2 fair value – determined by valuation techniques using inputs based on observable market data, either directly or

indirectly, other than quoted prices.

Risk management

The Company is exposed to various market risks including currency risk and interest rate risk, as well as credit risk and liquidity
risk associated with financial assets and liabilities. The Company has designed and implemented various risk management
strategies, discussed further below, to ensure the exposure to these risks is consistent with its risk tolerance and business
objectives.

Marketrisk

Market risk is the risk that the fair value or cash flows of a financial instrument will fluctuate as a result of changes in market
prices, including foreign exchange and interest rates, the Company’s share price and market price of publicly traded
investments.

128

Shaw Communications Inc. 2020 Annual Report

Currencyrisk

Certain of the Company’s capital expenditures and operating costs are incurred in US dollars, while its revenue is primarily
denominated in Canadian dollars. Decreases in the value of the Canadian dollar relative to the US dollar could have an adverse
effect on the Company’s cash flows. To mitigate some of the uncertainty in respect to capital expenditures and operating costs,
the Company regularly enters into forward contracts in respect of US dollar commitments. With respect to 2020, the Company
entered into forward contracts to purchase US $72 over a period of 12 months commencing in September 2019 at an average
exchange rate of 1.3115 Cdn. At August 31, 2020 the Company had forward contracts to purchase US $132 over a period of
12 months commencing September 2020 at an average exchange rate of 1.3544 Cdn in respect of US dollar commitments.

Interestraterisk

Due to the capital-intensive nature of its operations, the Company utilizes long-term financing extensively in its capital
structure. The primary components of this structure are a banking facility and various Canadian senior notes with varying
maturities issued in the public markets as more fully described in Note 13. The Company also has an accounts receivable
securitization program as described in Note 10.

Interest on the Company’s unsecured banking facility and accounts receivable securitization program are based on floating
rates, while the senior notes are fixed-rate obligations. When drawn, the Company utilizes its credit facility to finance day-to-day
operations and, depending on market conditions, periodically converts the bank loans to fixed-rate instruments through public
market debt issues. As at August 31, 2020, 100% of the Company’s consolidated long-term debt was fixed with respect to
interest rates.

Sensitivityanalysis

The sensitivity to currency risk has been determined based on a hypothetical change in Canadian dollar to US dollar foreign
exchange rates of 10%. Foreign exchange forward contracts would be impacted by this hypothetical change resulting in a
change to other comprehensive income by $13 net of tax (2019 – $7). A portion of the Company’s accounts receivables and
accounts payable and accrued liabilities is denominated in US dollars; however, due to their short-term nature, there is no
significant market risk arising from fluctuations in foreign exchange rates.

Interest on the Company’s banking facility and accounts receivable securitization program are based on floating rates. As at
August 31, 2020 there is no significant market risk arising from interest rate fluctuations within a reasonably contemplated
range from their actual amounts.

At August 31, 2020, a one dollar change in the Company’s Class B Non-Voting Shares would have had an impact on net
income of $1 (August 31, 2019 – $1) in respect of the Company’s DSU, RSU, and PSU plans.

Creditrisk

Accounts receivable in respect of the Consumer, Business and Wireless divisions are not subject to any significant
concentrations of credit risk due to the Company’s large and diverse customer base. As at August 31, 2020, the Company had
accounts receivable of $268 (August 31, 2019 – $287), net of the allowance for doubtful accounts of $74 (August 31, 2019 –
$63). The Company maintains an allowance for doubtful accounts for the expected credit losses resulting from the inability of
its customers to make required payments.

Balance, beginning of period

Additions (doubtful accounts expense)

Net usage

Balance, end of period

2020
$

2019
$

63

60

38

40

(49)

(15)

74

63

In determining the allowance, the Company considers factors such as the number of days the customer account is past due,
whether or not the customer continues to receive service, the Company’s past collection history and changes in business
circumstances. As at August 31, 2020, $105 (August 31, 2019 – $123) of accounts receivable is considered to be past due,
defined as amounts outstanding past normal credit terms and conditions. Uncollectible accounts receivable are charged against
the allowance account based on the age of the account and payment history. The Company believes that its allowance for
doubtful accounts is sufficient to reflect the related credit risk.

Notes to Consolidated Financial Statements Shaw Communications Inc.

129

The Company mitigates credit risk of subscriber receivables through advance billing and procedures to downgrade or suspend
services on accounts that have exceeded agreed credit terms and routinely assesses the financial strength of its business
customers through periodic review of payment practices.

Credit risks associated with US currency contracts arise from the inability of counterparties to meet the terms of the contracts.
In the event of non-performance by the counterparties, the Company’s accounting loss would be limited to the net amount that
it would be entitled to receive under the contracts and agreements. In order to minimize the risk of counterparty default under
its swap agreements, the Company assesses the creditworthiness of its swap counterparties.

Liquidityrisk

Liquidity risk is the risk that the Company will experience difficulty in meeting obligations associated with financial
liabilities. The Company manages its liquidity risk by monitoring cash flow generated from operations, available borrowing
capacity, and by managing the maturity profiles of its long-term debt.

The Company’s undiscounted contractual maturities as at August 31, 2020 are as follows:

Within one year
1 to 3 years
3 to 5 years
Over 5 years

Short-term
borrowings

Accounts
payable and
accrued
liabilities(1)

Long-term
debt
repayable at
maturity

200
–
–
–

200

999
–
–
–

999

1
502
546
3,550

4,599

Leases
(note 14)

Interest
payments

154
288
273
916

1,631

218
436
365
1,932

2,951

(1) Includes accrued interest and dividends of $217.

31. CONSOLIDATED STATEMENTS OF CASH FLOWS

(i) Funds flow from continuing operations

Net income from continuing operations
Adjustments to reconcile net income to funds flow from operations:

Amortization
Deferred income tax expense (recovery)
Share-based compensation
Defined benefit pension plans
Equity (income)/ loss of an associate or joint venture
Loss on disposal of an associate or joint venture
Gain on disposal of investments
Net change in contract asset balances
Loss (gain) on disposal of fixed assets and intangibles
Loss on write-down of assets
Other

Funds flow from continuing operations

(ii) Interest and income taxes paid and interest received and classified as operating activities are as follows:

Interest paid
Income taxes paid (net of refunds)
Interest received

2020
$

2019
$

688

733

1,220 1,041
4
3
7
(46)
109
(15)
(23)
(32)
–
(4)
1,989 1,777

59
2
1
–
–
–
(14)
3
7
23

2020
$

2019
$

287
134
7

230
166
29

Included in interest paid is interest on lease liabilities of $44 for the year ended August 31, 2020 (2019 – $nil).

130

Shaw Communications Inc. 2020 Annual Report

(iii) Non-cash transactions

The Consolidated Statements of Cash Flows exclude the following non-cash transactions:

Issuance of Class B Non-Voting Shares:
Dividend reinvestment plan (note 20)

32. CAPITAL STRUCTURE MANAGEMENT

The Company’s objectives when managing capital are:

2020
$

2019
$

37

217

(i) to maintain a capital structure which optimizes the cost of capital, provides flexibility and diversity of funding sources and
timing of debt maturities, and adequate anticipated liquidity for organic growth and strategic acquisitions;

(ii) to maintain compliance with debt covenants; and

(iii) to manage a strong and efficient capital base to maintain investor, creditor and market confidence.

The Company defines capital as comprising all components of shareholders’ equity (other than non-controlling interests and
amounts in accumulated other comprehensive income/loss), long-term debt (including the current portion thereof), lease
liabilities (including the current portion thereof), short-term borrowings and bank indebtedness less cash and cash equivalents.

Cash
Short-term borrowings
Long-term debt repayable at maturity
Lease liabilities
Share capital
Contributed surplus
Retained earnings

2020
$

2019
$

(763)
200
4,599
1,270
4,602
27
1,703

(1,446)
40
5,350
–
4,605
26
1,745

11,638 10,320

The Company manages its capital structure and makes adjustments to it in light of changes in economic conditions and the risk
characteristics of underlying assets. The Company may also from time to time change or adjust its objectives when managing
capital in light of the Company’s business circumstances, strategic opportunities, or the relative importance of competing
objectives as determined by the Company. There is no assurance that the Company will be able to meet or maintain its currently
stated objectives.

The Company’s credit facilities are subject to covenants which include maintaining minimum or maximum financial ratios,
including total debt to operating cash flow/adjusted earnings before interest, taxes, depreciation and amortization, and
operating cash flow to fixed charges. At August 31, 2020, the Company is in compliance with these covenants and based on
current business plans and economic conditions, the Company is not aware of any condition or event that would give rise to
non-compliance with the covenants.

The Company’s overall capital structure management strategy remains unchanged from the prior year.

33. SUBSEQUENT EVENT

Subsequent to year-end, on October 29, 2020, the Company’s Board of Directors approved the renewal of the NCIB program to
purchase up to 24,532,404 Class B Non-Voting Shares representing 5% of all of the issued and outstanding Class B Non-
Voting Shares. The NCIB program remains subject to approval by the TSX and, if accepted, will be conducted in accordance
with the applicable rules and policies of the TSX and applicable Canadian securities law.

Notes to Consolidated Financial Statements Shaw Communications Inc.

131

CORPORATE OFFICE
Shaw Communications Inc.
Suite 900, 630 – 3rd Avenue S.W.
Calgary, Alberta
Canada T2P 4L4
Phone: (403) 750-4500
Website: www.shaw.ca

CORPORATE GOVERNANCE
Information concerning Shaw’s
corporate governance policies is
contained in the Proxy Circular and
is also available on Shaw’s
website, www.shaw.ca.

Information concerning Shaw’s
compliance with the corporate
governance listing standards of the
New York Stock Exchange is
available in the Investor Relations
section on Shaw’s website,
www.shaw.ca.

INTERNET HOME PAGE
Shaw’s Annual Report, Annual
Information Form, Quarterly
Reports, Press Releases and other
relevant investor information are
available electronically on the
Internet at www.shaw.ca.

AUDITORS
Ernst & Young LLP

PRIMARY BANKER
The Toronto-Dominion Bank

TRANSFER AGENTS
AST Trust Company
600, 333 – 7th Ave SW
Calgary, Alberta, T2P 2Z1
Phone: 1-800-387-0825

DEBENTURE TRUSTEE
Computershare Trust
Company of Canada
100 University Avenue,
9th Floor
Toronto, Ontario, M5J 2Y1
Phone: 1-800-564-6253

FURTHER INFORMATION
Financial analysts, portfolio
managers, other investors and
interested parties may contact the
Company at (403) 750-4500 or
visit Shaw’s website at
www.shaw.ca for further
information.

To receive additional copies of this
Annual Report, please fax your
request to (403) 750-7469 or
email investor.relations@sjrb.ca.

All trademarks used in this annual
report are used with the
permission of the owners of such
trademarks.

Corporate Information

DIRECTORS

SENIOR OFFICERS

Bradley S. Shaw
Executive Chair & Chief Executive
Officer

Paul McAleese
President, Shaw Communications
Inc.

Trevor English
Executive Vice President, Chief
Financial & Corporate
Development Officer

Zoran Stakic
Chief Operating Officer & Chief
Technology Officer

Peter Johnson
Executive Vice President, Chief
Legal and Regulatory Officer

Katherine Emberly
President, Business

Dan Markou
Executive Vice President, Chief
People and Culture Officer

Paul Deverell
President, Consumer

Brad Shaw(4)
Executive Chair & Chief Executive
Officer
Shaw Communications Inc.

Peter J. Bissonnette(2)
Corporate Director

Adrian L. Burns(2) (4)
Corporate Director

Christy Clark(3)
Corporate Director

Dr. Richard R. Green(1)
Corporate Director

Gregory John Keating(3)
Chairman and Chief
Executive Officer
Altimax Venture Capital

Michael W. O’Brien(1) (4)
Corporate Director

Paul K. Pew(3) (4)
Co-Founder and Co-CEO
G3 Capital Corp.

Jeffrey C. Royer(1)
Private Investor

Mike Sievert
President, Chief Executive Officer
and Director of T-Mobile

Carl E. Vogel(1) (2)
Private Investor; Senior Advisor to
DISH Network

Sheila C. Weatherill(3)
Corporate Director

Willard (Bill) H. Yuill(2)
Chairman and Chief
Executive Officer
The Monarch Corporation

(1) Audit Committee
(2) Human Resources and Compensation

Committee

(3) Corporate Governance and
Nominating Committee

(4) Executive Committee

132

Shaw Communications Inc. 2020 Annual Report