Shaw Communications, Inc. Annual Report 2016

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FY2016 Annual Report · Shaw Communications, Inc.

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2016 Annual Report

118

Report to Shareholders

Management’s
Discussion and Analysis

Management’s
Responsibility for
Financial Statements
and Report on Internal
Control over
Financial Reporting

Independent Auditors’
Reports

Consolidated Statements
of Financial Position

Shareholders’
Information

119

Corporate Information

The Annual General Meeting
of Shareholders will be held
on January 12, 2017 at 11:00 am
(Mountain Time) at the Shaw Court
Building, 630 – 3rd Avenue SW,
Calgary, Alberta.

Shaw Communications Inc.
Report to Shareholders
August 31, 2016

Dear Fellow Shareholders:

Through bold moves that will help us stay ahead of Canadians’ demand for connectivity, we are building a stronger future for
Shaw that will drive long-term value for all stakeholders. We continue to make critical investments for growth and deepen our
strategic relationships with best-in-class partners, while we capitalize on operational efficiencies. Following a year full of
transformative change, intense competition and a slowed economic environment, we are pleased to report solid financial
results, driven by our focus to deliver exceptional customer experiences.

In 2016, Shaw repositioned itself for the future as a leading enhanced connectivity provider that will connect our customers to
the world and everything in it. By adding the critical wireless platform to our existing fibre and coax networks, we can build and
deliver a world-class converged network. We have taken important steps to make our broadband and Wi-Fi products even
stronger, which include enhancing the availability of the best possible speeds at the best possible prices right across our
footprint. We are also delivering innovative ways for Canadians to find and enjoy their favourite content on all devices. For small
and medium sized businesses, we have expanded our products and services with innovative new offerings that are tailored to
this segment of the market.

Strategic Transformation

With the completion of two transformative transactions in 2016 and other significant strategic initiatives and acquisitions in
recent years, we have strengthened the growth profile of Shaw. Our growth segments, comprised of Wireless, Business Network
Services and Business Infrastructure Services will continue to be key contributors to our success.

In March 2016, we completed the acquisition of WIND Mobile for approximately $1.6 billion, opening the door to wireless
product offerings and reinforcing our commitment to providing customers with options and choice. The acquisition also provides
Shaw with a solid foundation of spectrum holdings, management expertise and existing subscriber scale, which accelerates, and
lowers the risk of, Shaw’s entry into the Canadian wireless market in comparison to building our own wireless platform. We have
made significant progress on our path towards an LTE Advanced network as we continue to integrate our fibre, coax, Wi-Fi and
wireless facilities to create a converged network that is capable of delivering a seamless customer experience.

Our transformational shift was completed in April 2016 with the sale of Shaw Media Inc. (“Shaw Media”) to Corus
Entertainment Inc. (“Corus”) for total consideration of approximately $2.65 billion. This transaction crystallized value creation
for Shaw shareholders since acquiring the broadcasting business of Canwest Global in 2010. As part of the transaction, Shaw
maintained a substantial equity stake in Corus, allowing Shaw shareholders to participate in the upside potential resulting from
the combination of Shaw Media and Corus.

Operations

We enter fiscal 2017 with a solid foundation in place to execute on our strategic initiatives. We continue to improve our network
through the ongoing implementation of DOCSIS 3.1 and use this to our advantage in the marketplace. The July launch of
WideOpen Internet 150 builds upon the investments made over the past several years to enhance the quality and capacity of
our network. WideOpen Internet 150 became available to a wide customer base in the fourth quarter, giving more than 90% of
our footprint access to an attractive balance of top-tier speeds and affordability. Early in the fiscal year, we enhanced the
speeds of our Shaw Go WiFi network six-fold for our mid-tier and top-tier Internet customers to enjoy at approximately 85,000
hotspots across western Canada.

Customers of our Consumer and Business Network Services divisions continued to benefit from the combination of our network
investments and our commitment to bring to market innovative products and services that are industry solutions led by global
partners with scale. In January 2016, we launched FreeRange TV, a mobile destination for our 2.6 million video customers that
combines their TV and content subscriptions in one place, and provides on-the-go access to live and on-demand content.
FreeRange TV uses Comcast’s world-class X1 platform – the latest in cloud-based and mobile video technology – and represents
the first step in the evolution of Shaw’s new video product roadmap.

Business Network Services continued to make strong advances in becoming trusted advisors to small and medium sized
businesses. Applying a managed services strategy developed in partnership with Broadsoft, Cisco and Meraki, we have launched
SmartVoice, SmartWiFi, and SmartSecurity, making it easy for these businesses to harness technology advances for their
connectivity and IT needs.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Report to Shareholders
August 31, 2016

Our Business Infrastructure Services division continues its industry leadership in providing hybrid IT solutions, including
colocation, cloud and managed services, by leveraging ViaWest’s established track record. We have expanded our capacity and
geographic reach with the acquisition of INetU and the opening of ViaWest’s newest data centre in the Dallas suburb of Plano,
Texas.

Growth

As a leading enhanced connectivity provider, the growth potential for our business is compelling. Customers are becoming more
connected in more ways – from smart phones and tablets to connected appliances and vehicles, to virtual offices. As our
customers spend more of their time in the digital environment, they increasingly need and expect an always-on, seamless
connectivity experience. This requires multiple technological platforms that are combined effectively. Shaw is in a strong
position to grow as we develop a world-class converged network and provide this seamless experience.

The marketplace continues to evolve rapidly, spurred by the possibilities of the Internet and the creativity it fosters. Our strategy
is to drive growth in each of our businesses by leveraging the opportunities available to us, including our network platforms, our
partnerships and our focus to deliver exceptional customer experiences.

Our video and network technology and product roadmaps will ensure we have the best experiences available for our customers.
By the end of fiscal 2017, we expect to have the X1 set-top box available across western Canada and DOCSIS 3.1 implemented
throughout our wireline network, enabling Internet speeds of 1GB and more. Our wireless offering will also strengthen as we
complete the LTE Advanced upgrade in major metropolitan centres in Ontario, British Columbia and Alberta.

People

We are humbled that millions of people across Canada trust Shaw and our people every day to help them stay connected to their
communities and the world. Each year, we are also grateful for the opportunity to support hundreds of charitable organizations
around the country to promote the ongoing wellness and well-being of our kids and youth.

Because our people serve customers who are their families, their neighbours and their friends, we are deeply touched when
difficulty strikes one of our communities, as it did when wildfires hit the northern Alberta city of Fort McMurray in May
2016. While the operational challenges were daunting, particularly in the frightening early days of the crisis, we were grateful
for the safety of all our staff and their families in the area. We are also proud that our network remained operative for the first
responders and initial re-entrants into the community and that Shaw Go WiFi was available for free for all Northern Alberta
residents to access during and for several months following the crisis. As this city rebuilds and recovers, Shaw is proud to stand
with the community, our customers and our families.

Our industry is changing quickly. We are driven to ensure that our customers and our communities can embrace and accelerate
change in this always-on, always-connected environment, whether by growing a small business or staying in touch with friends
and family.

Across the country, thousands of Shaw employees deliver exceptional experiences to our customers, and we thank them for their
dedication and contributions to our company’s ongoing success. We would also like to recognize our exceptional management
team for its unwavering commitment to putting our customers at the centre of every decision. Finally, we would like to thank
the members of our Board of Directors for their continued insight, guidance, and counsel to help navigate the opportunities in
front of us.

[Signed]

JR Shaw
Executive Chair

[Signed]

Bradley S. Shaw
Chief Executive Officer

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

November 28, 2016

FORWARD

Tabular dollar amounts are in millions of Canadian dollars, except per share amounts or unless otherwise indicated. This
Management’s Discussion and Analysis should be read in conjunction with the Consolidated Financial Statements. The terms
“we,” “us,” “our,” “Shaw” and “the Company” refer to Shaw Communications Inc. and, as applicable, Shaw Communications
Inc. and its direct and indirect subsidiaries as a group.

CAUTION CONCERNING FORWARD LOOKING STATEMENTS

Statements included in this Management’s Discussion and Analysis that are not historic constitute “forward-looking
statements” within the meaning of applicable securities laws. Such statements include, but are not limited to:

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statements about future capital expenditures;
asset acquisitions and dispositions;
cost efficiencies;
financial guidance for future performance;
business strategies and measures to implement strategies;
statements about Company’s equity investments, joint ventures and partnership arrangements;
competitive strengths; and
expansion and growth of Shaw’s business and operations and other goals and plans.

They can generally be identified by words such as “anticipate”, “believe”, “expect”, “plan”, “intend”, “target”, “goal” and
similar expressions (although not all forward-looking statements contain such words). All of the forward-looking statements
made in this report are qualified by these cautionary statements.

Forward-looking statements are based on assumptions and analyses made by the Company in light of its experience and its
perception of historical trends, current conditions and expected future developments as well as other factors it believes are
appropriate in the circumstances as of the current date. The Company’s management believes that its assumptions and analysis
in this Management’s Discussion and Analysis are reasonable and that the expectations reflected in the forward looking
statements contained herein are also reasonable based on the information available on the date such statements are made and
the process used to prepare the information. These assumptions, many which are confidential, include but are not limited to:

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general economic conditions;
interest;
income tax and exchange rates;
technology deployment;
content and equipment costs;
industry structure;
conditions and stability;
government regulation; and
the integration of recent acquisitions.

You should not place undue reliance on any forward-looking statements. Many factors,
including those not within the
Company’s control, may cause the Company’s actual results to be materially different from the views expressed or implied by
such forward-looking statements, including, but not limited to:

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general economic, market and business conditions;
changes in the competitive environment in the markets in which Shaw operates and from the development of new
markets for emerging technologies;
industry trends, technological developments, and other changing conditions in the entertainment, information and
communications industries;
the Company’s ability to execute its strategic plans and capital projects;
the Company’s ability to achieve cost efficiencies;
technology, cyber security and reputational risks;
opportunities that may be presented to and pursued by the Company;

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

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changes in laws, regulations and decisions by regulators that affect the Company or the markets in which it operates;
the Company’s status as a holding company with separate operating subsidiaries; and
other factors described in this report under the heading “Known events, trends, risks and uncertainties”.

The foregoing is not an exhaustive list of all possible factors.

Should one or more of these risks materialize, or should assumptions underlying the forward-looking statements prove incorrect,
actual results may vary materially from those described herein.

The Company provides certain financial guidance for future performance as the Company believes that certain investors,
analysts and others utilize this and other forward-looking information in order to assess the Company’s expected operational and
financial performance and as an indicator of its ability to service debt and pay dividends to shareholders. The Company’s
financial guidance may not be appropriate for this or other purposes.

Any forward-looking statement speaks only as of the date on which it was originally made and, except as required by law, Shaw
expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement to
reflect any change in related assumptions, events, conditions or circumstances. All forward looking statements contained in this
Management’s Discussion and Analysis are expressly qualified by this statement.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

ABOUT OUR BUSINESS

At Shaw, we are focused to deliver long-term growth and connect customers to the world through a best in class seamless
connectivity experience.

Consumer

Wireless

Our Consumer division connects
consumers in their homes and on the
go with broadband Internet, Shaw Go
WiFi, video and phone

Our Wireless division provides
wireless voice and data services
through improving wireless network
infrastructure

Our Business Network Services
division provides business customers
with a full suite of connectivity and
managed services, including Internet, data,
WiFi, and phone, which enables them to
focus on building their businesses

Business Network
Services

Our Business Infrastructure
Services division, through ViaWest,
provides hybrid IT solutions, including
colocation, managed services, cloud and
security and compliance for North
American enterprises

Business Infrastructure
Services

In the following sections we provide select financial highlights and additional details with respect to our strategy, our four
divisions, our network and our presence in the communities in which we operate.

Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Trading Symbols:
TSX – SJR.B, SJR.PR.A, SJR.PR.B, NYSE – SJR, and TSXV – SJR.A). For more information, please visit www.shaw.ca.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Select Financial and Operational Highlights

Through an evolving operating and competitive landscape our consolidated business has delivered stable and profitable results
in 2016.

(millions of Canadian dollars except per share amounts)

2016

2015

2014

Change

2016
%

2015
%

Year ended August 31,

Operations:

Revenue
Operating income before restructuring costs and amortization(1)
Operating margin(1)
Net income from continuing operations
Income from discontinued operations, net of tax(2)
Net income
Per share data:

Basic earnings per share

Continuing operations
Discontinued operations

Diluted earnings per share
Continuing operations
Discontinued operations

Weighted average participating shares outstanding during period (millions)
Funds flow from continuing operations(3)
Free cash flow(1)

8.9
3.8

4,884 4,486 4,219
2,114 2,037 1,909

6.3
6.7
43.3% 45.4% 45.3% (2.1pts) 0.1pts
456
9.9
(31.5)
606
784
(23.8)
281 >100.0
1,240
(0.8)
40.9
887

666
214
880

0.92
1.59

1.40
0.40

1.30
0.54

2.51

1.80

1.84

0.92
1.59

1.39
0.40

1.30
0.54

2.51

1.79

1.84

480

457
468
1,483 1,398 1,302
698
653

482

6.1
(26.2)

7.4
(6.4)

(1)

(2)

(3)

Refer to Key performance drivers.
As of the date the Media division met the criteria to be classified as held for sale and for the period up to the transaction
closing date of April 1, 2016, the Company ceased amortization of non-current assets of the division, including program
rights, property, plant and equipment, intangibles and other. Amortization that would otherwise have been taken in the
year, before tax, amounted to $35 for program rights and $6 for property, plant and equipment, intangibles and other,
respectively.
Funds flow from operations is before changes in non-cash working capital balances related to operations as presented in
the Consolidated Statements of Cash Flows.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Subscriber highlights

Consumer

Video – Cable
Video – Satellite
Internet(1)
Phone

Business Network Services

Video – Cable
Video – Satellite
Internet(1)
Phone

Wireless(2)

Postpaid
Prepaid

August 31,
2016

August 31,
2015

Change

790,574

1,671,059 1,764,523
811,988
1,787,642 1,772,293
956,763 1,027,266

(93,464)
(21,414)
15,349
(70,503)

5,206,038 5,376,070

(170,032)

61,153
30,994
179,867
301,328

77,709
31,435
180,248
284,785

(16,556)
(441)
(381)
16,543

573,342

574,177

(835)

667,028
376,260

1,043,288

–
–

667,028
376,260

– 1,043,288

6,822,668 5,950,247

872,421

(1)

(2)

Internet subscribers at August 31, 2015 have been restated to reclassify 2,081 customers from Consumer to Business
Network Services.
Wireless subscribers (or Revenue Generating Units (“RGUs”) – Recurring RGUs (e.g. cellular phone, smartphone, tablet
or mobile Internet device) that has access to the wireless network for voice and/or data communications, whether Prepaid
or Postpaid. Prepaid subscribers include RGUs where the account is within 90 days of the prepaid credits expiring. See
Key Performance Drivers.

Our Strategy

At Shaw, we are focused to deliver long-term growth and connect customers to the world through a best in class seamless
connectivity experience.

In 2016, Shaw positioned itself as a leading enhanced connectivity provider through two transformational transactions: the
acquisition of WIND Mobile and the divestiture of Shaw Media. The addition of wireless enables Shaw to combine the power of
fibre, coax, Wi-Fi and wireless networks to deliver a seamless experience of anytime and anywhere enhanced connectivity within
our operating footprint.

We will continue our sharp focus on operational efficiency to ensure we execute on our strategic priorities and build on
delivering an exceptional customer experience that is centered on our world-class converged network and strategic partnerships
with best in-class providers.

Culture and People

As Shaw repositioned itself as a leading enhanced connectivity provider, we also embarked on evolving our culture to enable us
to deliver on this corporate and operational strategy. Building off the success of its Focus To Deliver program launched in 2014,
Shaw continues to maintain its efficiency and growth potential by ensuring business decisions are made in accordance with
disciplined customer-centric criteria.

Shaw believes its success and strength stems from its people and its commitment to making Shaw the place where the best
people choose to work. Shaw continues to modernize and enhance the model below to ensure its leaders and employees are
highly engaged to deliver on our customer promises.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

We connect you to the world and everything in it.

You won’t miss a thing.

We will WIN by:

Continuously
evolving how we
SERVE OUR
CUSTOMERS
by knowing them
and staying ahead
of their needs.

Partnering to
create an
ALWAYS
CONNECTED
network that
enables a
digital life.

Providing
VALUE
based products
and services
delivered
through lean
execution.

Being an
ACTIVE AND
HELPFUL PARTNER
for our employees,
community and
stakeholders.

Being a
growth oriented
long-term
INVESTMENT.

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Metrics

Values

Through various data points, including Shaw’s annual employee engagement survey, Shaw identified the following four areas of
focus to help achieve its culture and people objectives:

Leading Effectively – instituting masterful leaders at every level of the Company who deliver extraordinary business results
by bringing out the best from the people that report to them

Enabling Work – providing people tools, processes and technologies that are simple, efficient and easy, making it easier
for leaders and employees to carry out their duties and responsibilities

Enhancing the Employee Experience – delivering an exceptional employee experience tailored to our diverse employee
base which considers an employees’ day to day activities and career aspirations

Maximizing Performance – implementing reward and recognition programs that drive a culture of accountability and
rewards performance excellence for all employees (without encouraging employees to take extraordinary risks)

Inspiring and engaging its employees to align with its strategy is the cornerstone of Shaw’s success. We are grateful to have
approximately 14,000 employees committed to delivering an exceptionally seamless connectivity experience for our customers
and the communities we serve.

Our World-Class Converged Network
As our customers spend more of their time in the digital environment, they increasingly need and expect an always-on, seamless
connectivity experience. This requires multiple technological platforms that are combined effectively to provide seamless
connectivity to the customer. By adding our Wireless division to complement our existing, leading hybrid fibre-coax and Wi-Fi
networks, Shaw has the opportunity to continue to innovate in response to changing consumer needs and technological
developments. The world of connectivity will change in the coming years as wireline broadband technologies develop, standards
for 5G are set and wireless and wireline platforms converge. Following the acquisition of WIND Mobile in 2016, Shaw has
initiated the work to integrate its wireline and wireless networks. In 2016, Shaw also invested in the newest generation of
broadband equipment to enable future access technologies that will enhance our hybrid fibre-coax network. In addition, by the

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

end of fiscal 2017, we expect to complete the LTE-Advanced upgrade to our mobile wireless network. These and other
initiatives in 2016 position us to take advantage of the opportunities to innovate that will be available through our converged
network.

Global Technology Leaders

In order to efficiently secure and deliver leading technology for our customers – both for today and tomorrow – we recognize that
we must join global scale initiatives. This ensures that the technology we adopt and invest in is, and continues to be, leading-
edge in the communications industry globally.

This approach allows us to leverage our current assets where we have strength and expertise, while also ensuring our capital
investments are aligned with industry leaders to support the development, maintenance and advancement of new technology
where it is impractical for us to do so on a standalone basis. This ensures that there is sufficient capital, resources and
commitment to continue advances in innovation, performance and reliability of our services and products. In addition, this
strategic approach to our business gives us the opportunity to better manage costs by participating in purchasing opportunities
on a global scale.

We have solidified a series of significant relationships this year with global leaders on the following initiatives:

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our planned rollout of the TV Everywhere X1 video platform developed by Comcast (see discussion under “Consumer”)
our ongoing work with NOKIA, a global leader in mobile wireless technology and solutions, to design, plan and deploy
LTE-Advanced, the world’s most advanced wireless technology (see discussion under “Wireless”)
our “Smart” suite of business services that includes SmartWiFi in collaboration with Cisco’s Meraki and SmartVoice with
Broadsoft (see discussion under “Business Network Services”).

Consumer

(millions of Canadian dollars)

Revenue
Operating income before restructuring costs and amortization(2)

(1)

(2)

Before intersegment eliminations.
Refer to Key performance drivers.

2016

2015

share of
consolidated

76%(1) 3,752
1,686
78%

83%(1)
82%

3,752
1,667

Our brand promise to our customers is that, with Shaw, “they won’t miss a thing”. Our Consumer division provides residential
customers with leading connectivity experiences on two platforms.

Wireline Services – we provide broadband Internet, Shaw Go WiFi, video and phone to customers that are connected to
our local and regional hybrid fibre-coax network
Satellite Services – we provide video by satellite to customers across Canada

Wireline Internet, Video and Phone Services

As one of the largest providers of residential communications in Canada, our Consumer division connects families in British
Columbia, Alberta, Saskatchewan, Manitoba and Northern Ontario on our hybrid fibre – coax network with broadband Internet,
Shaw Go WiFi, video and home phone services to meet their needs at home and on the go.

As our customer needs evolve, we continue to focus on innovative service offerings. Our customer-centric strategy is designed to
deliver high-quality customer service, simplicity, value and choice for our customers.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Internet

As an enhanced connectivity company, we believe that the Internet plays a fundamental role
in connecting our customers to the world and everything in it. We recognize the importance
of providing reliable, affordable and worry-free connectivity to meet the ever increasing
appetite of our customers for discovery, social connectivity and streaming.

We continue to make the necessary investments to ensure that our advanced hybrid fibre –
coax network keeps pace with the current and future expectations of our customers. These
investments made it possible for Shaw to launch WideOpen Internet 150 in July, 2016 and
provide customers with the speed and data capacity they need. Shaw offers 150 Mbps
download speeds to over 90% of our footprint. WideOpen Internet 150 is offered at an
affordable price and when paired with our improved two-year ValuePlans, it provides cost
certainty for our customers which we expect will improve customer retention.

We also improved our carrier-grade Shaw Go WiFi service in the first half of fiscal 2016 by
making it six times faster for our mid-tier and top-tier Internet customers. These upgrades
support the continuing growth in the number of devices connecting to our network. Over
2.5 million devices have authenticated to our carrier-grade Shaw Go WiFi network and there
are approximately 85,000 access points representing an increase of approximately 12,500
in fiscal 2016 covering locations from British Columbia to Ontario.

Video

Watch live sports
right here.

Our wireline video services continue to offer a wide selection of television channels (including
over 120 high definition (“HD”) channels) and over 10,000 on-demand, pay-per-view and
subscription movie, and television programming titles.

Our wireline video customers can choose from a selection of primary packages and can add
additional channels from a variety of sports, family and other theme specialty packages as well
as a number of individual channels offered on a channel-by-channel basis. In March 2016, we
expanded customer choice with the introduction of a new small basic service called “Limited
TV” and we also revised our offering to include small, medium and large theme packs starting
at $6 per theme pack. By December 2016, our customers will have the ability to subscribe for
a primary package (including Limited TV), any theme packs they choose, and add-on individual
channels on a channel-by-channel basis which they can select from all of our channels.

Our wireline video customers can access our television offerings through an interactive, on-
screen program guide which includes access to on-demand movies and television programming
special
and pay-per-view content,
events. With an enabled video terminal, wireline video customers can record and store
programs for later viewing and pause and rewind live and recorded programs.

including scheduled sporting, concerts and other

In June 2015, Shaw announced that it has partnered with Comcast Corporation (“Comcast”), and Cisco Systems Inc. (“Cisco”)
as integrator, to make its market-leading cloud-based X1 video platform available to Shaw’s wireline video customers. The X1
platform offers a seamless viewing experience across multiple screens and devices both in and out of the home. As a result of
this collaboration, Shaw will be the first in Canada to capitalize on this cloud technology. Shaw is progressing on its plan to roll
out this new technology through fiscal 2017.

In October 2015, Shaw began the deployment of the whole home video terminal used by Comcast in place of its current
gateway and HD PVR terminals. This Comcast terminal operates on our current video platform and is compatible with the rollout
of the X1 in-home experience for Shaw’s wireline video customers. In March 2016, we re-launched our customer contract offer
with two-year ValuePlans that included rental video equipment hardware at the core of the offer. The ValuePlans were re-
launched with two primary goals in mind: (i) a reduction in customer churn/turnover, and (ii) to provide more value to our
contracted customers in exchange for their commitment.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

As part of the X1 experience, in January 2016, we launched the X1 mobile application (“app”) called
“FreeRange TV” for our wireline video and satellite customers. This app makes available, over the Internet and
on mobile devices, a selection of linear channels and up to 30,000 on-demand video titles based on the
customer’s home video subscription. FreeRange TV enables our customers to travel with the video experience
that they currently enjoy in the home.

Phone

Shaw’s phone service offers a full-featured residential digital telephone service through our wireline network as a complement to
our broadband Internet and video services.

Satellite Services

Through Shaw Direct, our Consumer division connects families across Canada with video and audio programming by satellite.
Shaw Direct customers have access to over 550 digital video channels (including over 220 HD channels) and over 10,000 on-
demand, pay-per-view and subscription movie and television programming titles.

Similar to our wireline video service, satellite customers can now choose from a selection of primary channel packages and may
add from a variety of sports, family and other theme specialty packages, and a number of individual channels that we offer on a
channel-by-channel basis. In March 2016, we expanded satellite customer choice with the introduction of a new small basic
service called “Limited TV” and we also revised our offering to include small, medium and large theme packs starting at $6 per
theme pack. By December 2016, our satellite consumers will have the ability to subscribe for a primary package (including
Limited TV), any theme packs they choose, and add-on individual channels on a channel-by-channel basis which they can
select from all of our channels.

Shaw Direct is one of two satellite video services currently available across Canada. While Shaw Direct has many customers in
urban centres, market penetration for satellite video is stronger in areas having no or limited (generally fewer than 80 channels)
cable television coverage. The service is marketed through Shaw Direct and a nation-wide distribution network of third party
retailers.

Shaw is committed to leading technology with access to three satellites that enable us to enhance our offerings, improve service
quality and provide in-orbit back-up capacity. In March 2016, Shaw announced a plan to move all video services from MPEG-2
to MPEG-4 in three phases starting in April 2017 which will improve the efficiency of Shaw’s transponders. Shaw’s objective is
to be 100% MPEG-4 by the fall of 2019.

A listing of Shaw’s satellite capacity is provided below.

Shaw Satellite Transponders

Transponders

Anik G1

Anik F2

Anik F1R

Interest

16 xKu-band

16Ku-band
6 Ku-band
2 Ku-band (partial)

28 Ku-band
1 C-band

Intelsat Galaxy 16

1 Ku-band (partial)

Seasonality

Nature of Satellite

Leased

Owned
Leased
Leased

Leased
Leased

Leased

While financial results for the Consumer division are generally not subject to significant seasonal fluctuations, subscriber
activity may fluctuate from one quarter to another. Subscriber activity may also be affected by competition and Shaw’s
promotional activity. Further, satellite subscriber activity is modestly higher around the summer time when more subscribers
have second homes in use. Shaw’s wireline and satellite Consumer businesses do not depend on any single customer or
concentration of customers.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Shomi
Shomi, the over-the-top streaming platform that launched as a joint venture of Shaw and Rogers Communications in fiscal
2015 will be wound down with service ending November 30, 2016. As a result, Shaw expects to incur additional investment
losses of up to $120 million in the first quarter of fiscal 2017 relating to a provision for future liabilities in Shomi. See Note 7
of the financial statements attached to this Management’s Discussion and Analysis for reconciliation of the equity loss in the
Shomi joint venture in fiscal 2016 and 2015.

Wireless

(millions of Canadian dollars)

Revenue(3)
Operating income before restructuring costs and amortization(2)(3)

2016

share of
consolidated

6%(1)
3%

280
59

(1)

(2)

(3)

Before intersegment eliminations.
Refer to Key performance drivers.
Effective March 1, 2016, Shaw acquired Mid-Bowline Group Corp. and its wholly owned subsidiary, WIND Mobile Corp.
Revenue and Operating income before restricting costs and amortization is for the period from March 1, 2016 to
August 31, 2016.

Our Wireless division was formed following the acquisition of WIND Mobile in March 2016. This acquisition transformed Shaw
into an enhanced connectivity provider, adding the critical wireless component of our converged network. Our Wireless division
currently operates in Ontario, Alberta and British Columbia, offering the leading alternative for mobile services to the three
national wireless incumbent carriers.

Approximately 15 million Canadians reside within our current mobile wireless network service area. Our Wireless division’s
customer base is growing, with over one million customers presently served, including over 125,000 customers added in fiscal
2016. In the second half of fiscal 2016, Shaw completed the first critical step in our wireless network upgrade. All 3G
equipment in western Canada was replaced with Nokia equipment which enables us to increase speeds and throughput as well
as put to use an additional 10MHz of AWS-1 spectrum to significantly enhance performance. Shaw’s path towards an LTE
Advanced network is currently underway and we expect to have this completed by the end of fiscal 2017.

Current Wireless Service and Launch of Freedom Mobile

On November 21, 2016, Shaw announced that WIND Mobile would be renamed Freedom Mobile as the next step in enhancing
the effectiveness of our Wireless division in serving the needs of our customers. The launch of Freedom Mobile provides a fresh
start and an opportunity to sharpen our focus on providing a customer-centric alternative to the value-conscious segment of the
wireless market. This milestone allows our Wireless division to build on our current strengths, providing full control over our
future branding strategy and redirecting resources from royalty payments for use of the WIND brand name to other marketing or
brand building initiatives. Freedom Mobile is committed to delivering significant value to customers with its easy to understand
pricing plans and no term contracts.

Our Wireless division is undertaking several initiatives to enhance its competitiveness in the market by:

Š
Š
Š

improving the retail and customer care experiences,
expanding its handset lineup with more high-end devices, and
improving its network performance with the deployment of LTE-Advanced.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

LTE Advanced
We have partnered with NOKIA in the initiative to launch a world class, next generation mobile wireless network to our
customers in Ontario, Alberta and British Columbia. LTE-Advanced is the latest standard of cellular technologies available in
the marketplace today. Completing this initiative will allow us to provide a mobile connectivity experience that significantly
improves on today’s offering, including faster speeds and more reliable network performance.

Business Network Services

(millions of Canadian dollars)

Revenue
Operating income before restructuring costs and amortization(2)

(1)

(2)

Before intersegment eliminations.
Refer to Key performance drivers.

2016

2015

share of
consolidated

11%(1) 520
256
13%

12%(1)
13%

548
265

Our Business Network Services division serves business and public sector customers – whether connected by our wireline or
satellite networks which allow us to better focus on the needs of our business customers.

Shaw Business connects customers of all sizes to our wireline-network or by satellite with a range of communications services –
from home offices and regional businesses to large scale enterprises. While we provide business grade network access to
smaller clients on our local and regional hybrid fibre-coax network, our larger enterprise customers are generally connected by
fibre to the premise. Through the acquisition of ENMAX Envision Inc. in 2013, Shaw significantly increased its fibre footprint
and profile among larger enterprise customers in Calgary, Alberta.

The range of services offered by Shaw Business includes:

Š
Š
Š

Š
Š

Fibre Internet – scalable, symmetrical fibre Internet solutions from 10 Mbps to more than 10 Gbps
Data Connectivity – secure private connectivity for multiple locations
Voice Solutions – from services that connect customer premise equipment to the phone network and single voice line
solutions to robust fully managed hosted unified communications functionality
Video – video and audio service offering content for public viewing
Broadcast Video – high-quality video across North America in real time

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Shaw has positioned itself as a trusted business advisor with a focus on the small and medium
enterprise segment of the market. Shaw Business takes care of all aspects of its customers’
increasingly complex communications so they can focus on growing their business. As part of this
strategy, Shaw has collaborated with global scale technology leaders to offer its “Smart” suite of easy to use and flexible
managed business communications solutions. The Smart suite of services provides cost-effective enterprise grade managed IT
and communications solutions that are increasingly valued by small and medium sized businesses as the digital economy grows
in scope and complexity. The Smart suite of services includes:

Smart businesses
use SmartWiFi.

Separate WiFi for your
business and customers.

Manage your WiFi
networks remotely.

Insights to help you tailor
customer experience.

Ask us about SmartWiFi.

SmartVoice – a unified communications solution that integrates instant messaging, presence,
email, video conferencing and a mobile application that is built on Broadsoft’s BroadWorks
platform

SmartWiFi – a fully-managed Internet solution that enables seamless, secure wireless
connectivity for employees and guests in the office and on the go that is deployed over Cisco’s
Meraki platform

SmartSecurity – a fully-managed network security platform deployed over Cisco’s Meraki platform
that protects a wired and Wi-Fi network at the edge with access control, the ability to control
which applications run on the network, content filtering and connecting branch locations

In order to continue to meet the evolving needs of our customers, we are executing our plan to ensure that our wireline network
keeps pace with the expectations for bandwidth, speed and reliability that our Shaw Business customers expect today and will
expect in the future. See “Shaw’s Wireline Network” for a description of our wireline network and the advances that we are
undertaking.

Shaw Business is also leading the rollout to customers in western Canada of hybrid IT services with the opening in 2015 of the
Calgary1 data centre. These services are a natural complement to Shaw Business’ current offerings and leverage ViaWest’s 17
years of experience as a hybrid IT solutions provider. See discussion under “Business Infrastructure Services.”

Wholesale Wireline Network Services

Using our national and regional access wireline networks, we provide services to Internet service providers (“ISPs”), other
communications companies, broadcasters, governments and other businesses and organizations that require end-to-end Internet
and data connectivity in Canada and the United States. We also engage in public and private peering arrangements with high
speed connections to major North American, European and Asian networks and other tier-one backbone carriers.

Broadcast Services

Shaw Broadcast Services uses our substantial fibre backbone network to manage one of North America’s largest full-service
commercial signal distribution networks, delivering more television and radio signals by satellite to cable operators and other
multi-channel system operators in Canada and the U.S. than any other single-source satellite supplier. This business is referred
to as a “satellite relay distribution undertaking” or “SRDU”. Shaw Broadcast Services currently provides SRDU and advanced
signal transport services to over 300 distribution undertakings and redistributes over 500 television signals and over 100 audio
signals in both English and French to multi-channel system operators.

Tracking

Shaw Tracking provides asset tracking and communication services primarily in Canada to over 600 customers in the
transportation industry that have an aggregate of approximately 49,000 vehicles. By satellite, cellular, Wi-Fi and Bluetooth,
Shaw Tracking provides immediate real-time visibility to a customer’s fleet and freight, including location, performance, and
productivity.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Business Infrastructure Services

(millions of Canadian dollars)

Revenue
Operating income before restructuring costs and amortization(2)

(1)

(2)

Before intersegment eliminations.
Refer to Key performance drivers.

2016

share of
consolidated

7%(1)
6%

334
123

2015

share of
consolidated

5%(1)
5%

246
95

Our Business Infrastructure Services division was formed with the acquisition of Denver, Colorado based ViaWest in September
2014. We acquired ViaWest as a growth platform in the attractive North American data centre sector and to support the
expansion of our business offerings in western Canada.

ViaWest is a leading hybrid IT solutions provider, offering colocation, cloud and managed services, and security and compliance
assessment and mitigation capabilities. It enables businesses to leverage both their existing IT infrastructure and emerging
cloud resources to deliver the right balance of cost, scalability and security.

ViaWest has grown from five data centres in two markets in 2004 to 30 data centres with over 1,000,000 square feet of usable
raised floor space, of which, over 700,000 is currently ready for use throughout the U.S., including locations in Denver, Dallas,
Austin, Salt Lake City, Las Vegas, Minneapolis, Phoenix, Portland, greater Philadelphia and our recently opened facility in the
Dallas suburb of Plano, Texas. ViaWest has the capacity to support further U.S. growth with 71% utilization of its ready for use
capacity (approximately 500,000 square feet) in its current facilities and additional expansion capacity at its Denver, Las
Vegas, Minneapolis, Portland and Plano properties.

In late 2015, we expanded operations into Canada with the opening of the new Calgary1
data centre and cloud platform under our Canadian brand “Shaw Data Centre and Cloud
Solutions, Powered by ViaWest”. Shaw Data Centre and Cloud Solutions offers a
comprehensive product set of hybrid IT solutions to enterprises of all sizes throughout
Canada supported by ViaWest’s leading expertise and 17-year track record.

Business Infrastructure Services continues to execute on its growth plans with the acquisitions of AppliedTrust in fiscal 2015
and INetU in fiscal 2016. Through the acquisition of AppliedTrust, we offer leading security, compliance, development
operations and infrastructure consulting services that address the pressing security and compliance needs of our customers.
INetU increases our cloud and managed services capabilities and expands our geographic reach to eastern U.S. and Europe.

Over 2,000 businesses trust their infrastructure and mission critical data to our Business Infrastructure Services team because
of the dedicated personnel who provide local, personalized, flexible and tailored solutions to meet the unique business needs of
our customers. With our team-based account management approach and 100% uptime commitment, we offer tailored solutions
designed for maximum reliability and flexibility.

Shaw’s Wireline Network

At Shaw, we are proud of our advanced wireline network, which combines the power of fibre, coax, and Wi-Fi and is comprised
of:

Š
Š
Š

North American fibre backbone
regional fibre optic and co-axial distribution networks
local Shaw Go WiFi connectivity

Wireline Backbone

The backbone of Shaw’s wireline-network includes multiple fibre capacity on two diverse cross-North America routes. The
southern route principally consists of approximately 7,000 kilometres of fibre located on routes between Seattle and New York
City (via Vancouver, Calgary, Winnipeg, Toronto, Buffalo, and Chicago). The northern route consists of approximately 4,000

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

route kilometres of fibre between Edmonton and Toronto (via Saskatoon, Winnipeg and Thunder Bay). These routes, along with
a number of secured capacity routes, provide redundancy for the network. Shaw also uses a marine route consisting of
approximately 330 route kilometres from Seattle to Vancouver (via Victoria), and has secured additional capacity on routes
between a number of cities, including Vancouver and Calgary, Vancouver and San Jose, Toronto and New York City, Seattle and
Vancouver and Edmonton and Toronto.

Regional Distribution Network

We connect our backbone network to residential and business customers through our extensive regional fibre optic and co-axial
cable distribution networks.

In 2013, we substantially completed a major upgrade of our co-axial access network to remove analog tier television services.
This upgrade liberated bandwidth to significantly increase the capacity of our hybrid fibre-coax network and enable the
expansion of our broadband Internet and other offerings. Digital video terminals were deployed into customer homes that
allowed them to receive digital television services in place of former analog services. We referred to this reclamation initiative as
the Digital Network Upgrade (“DNU”).

In 2014 and 2015, we removed the remaining analog basic services in the Vancouver area, our largest market, in an initiative
referred to as “DNU II”. As a result, customers in the Vancouver area now receive digital video services. In 2016, analog basic
services were removed from the remaining large markets of Calgary, Edmonton, Winnipeg and Victoria as well as a number of
midsized markets. We expect to remove analog video basic services from all other major, midsized and small markets by
November 2016.

Shaw continues to optimize the capacity and efficiency of our wireline network and reduce congestion by deploying fibre optic
cable deeper into our access networks and closer to our customers. We are also increasing the number of optical serving areas
or “nodes” in the wireline network. This is a continual process that we apply year-over-year to increase fibre optic usage in our
wireline network and reduce the distance signals travel over coaxial cable to each consumer.

In 2016, our newest generation of cable modem termination system equipment referred to as the “Converged Cable Access
Platform” was deployed in our serving hubs. This equipment will enable future access technologies such as Data over Cable
Interface Specification version 3.1 (“DOCSIS 3.1”) to be deployed. DOCSIS 3.1 represents the latest development in a set of
technologies that increase the capability of a hybrid fibre-coax network to transmit data both to and from customer premises.
Our ongoing investments in our network have, for example, enabled the launch of WideOpen Internet 150 in July 2016. With
the various DNU initiatives, the deployment of fibre closer to our customers and by continuing to increase the number of nodes
in our hybrid fibre-coax network, we expect to continue significantly improving the performance and capacity of our network.

Shaw Go WiFi
Shaw has created Canada’s most extensive service provider Wi-Fi network, Shaw Go WiFi. Shaw Go WiFi
extends a customer’s broadband experience beyond the home as a valuable extension of our customer
wireline network experience.

Connect to WiFi
at over 85,000
hotspots.

We continue to expand our Shaw Go WiFi build-out. In fiscal 2016, Shaw installed 12,500 Shaw Go
WiFi hotspots bringing the total number of hotspots to approximately 85,000 operating throughout its
network and over 2.6 million unique active devices using Shaw Go WiFi. In addition, we have entered
into agreements with 105 municipalities to extend Shaw Go WiFi service into public areas within those
cities.

shaw.ca/wifi

Wireless Network

With the acquisition of WIND Mobile in March 2016, Shaw has added the critical mobile component to its converged network.

Our Wireless division currently operates a wireless network in British Columbia, Alberta, and Ontario, focused on the major
metropolitan markets in and around Vancouver, Edmonton, Calgary, Ottawa and Toronto.

The Division currently provides its services on a 3G HSPA+ network using AWS-1 spectrum. 3G is the third generation of mobile
wireless standards and technology. HSPA or “High Speed Packet Access” is an IP-based packet data enhancement technology
that provides high speed broadband packet data services over 3G networks.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

In 2016, we upgraded the existing 3G HSPA+ network to benefit our customers in Alberta and British Columbia. Our Wireless
division is currently working with NOKIA to significantly improve its service offering by deploying an LTE-Advanced upgrade
across its entire wireless network service area (see above under “Wireless”).

Our Wireless division currently holds 50 MHz of AWS spectrum in the main service areas of Ontario, Alberta and British
Columbia, and 10-50 MHz of AWS spectrum in certain other non-core markets. Our spectrum assets will support the planned
upgrade to LTE-Advanced as well as anticipated subscriber growth on the existing 3G HSPA+ network (see below under
“Regulation of Wireless”).

Equity Interest in Corus

Corus is a leading media and content company that creates and delivers high quality brands and content across platforms for
audiences around the world. Its portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio
stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing,
animation software, technology and media services. Corus’ roster of premium brands includes Global Television, W Network,
OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic
Channel, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Corus is headquartered in Canada,
and its stock is listed on the TSX under the symbol CJR.B.

In connection with the sale of Shaw Media Inc. to Corus, the Company received 71,364,853 Corus Class B non-voting
participating shares. The Company agreed to retain approximately one third of its interest in Corus for 12 months post-closing, a
second one third for 18 months post-closing and the final one third for 24 months post-closing. The Company also agreed to
have its Corus Class B Shares participate in Corus’ dividend reinvestment plan while subject to these retention periods until
September 1, 2017. As a result of the additional shares issued to the Company pursuant to its participation in Corus’ dividend
reinvestment plan, at August 31, 2016, the Company held 74,135,891 Corus Class B non-voting participating shares,
representing approximately 38% of Corus’ total issued equity of Class A and Class B shares. The Company’s weighted average
ownership of Corus for the period from April 1 to August 31, 2016 was 37%.

Although the Corus Class B shares do not have voting rights, the Company is considered to have significant influence due to
Board representation. In addition, Shaw Family Living Trust (“SFLT”) controls both Shaw and Corus. SFLT is controlled by its
sole trustee, SFLTCO Ltd., a private company owned by JR Shaw and having a board comprised of seven directors, including JR
Shaw (Chair), Carol Shaw and four other members of JR Shaw’s family. See “Related Party Transaction – Corus”.

Community Investment

Shaw has been investing in the communities that it serves for over 40 years. Shaw believes that being a community oriented
company is about much more than philanthropic gifts – it is about bringing together and using its suite of assets to help shine a
spotlight on the work Shaw’s community partners are doing to help make a difference.

Supporting charitable organizations that focus on children and youth has been a pillar of Shaw’s community
initiatives for decades, and as its business grows, Shaw continues to leverage the Shaw Kids Investment
Program, or SKIP, to raise awareness and support for organizations striving to make Canada a better place
for kids.

In 2016, Shaw contributed over $60 million in cash and in-kind support to over 1,000 local and national
charitable organizations that work to improve the lives of children and youth across Canada.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Shaw’s partnerships with local and national charities are also used to complement local and regional
marketing and sponsorship activities. Combining community investments with traditional business
activities speaks to our overall values of being a caring and customer centric organization. The most
prominent example of this combination is Shaw’s partnership with local Calgary business leaders and
the PGA TOUR in staging the Shaw Charity Classic, a premier tournament on the Champions Tour that
benefit 124 youth-based Alberta charities and has generated more than $13 million in charitable
contributions in its four-year history. The event has become a fixture on the Calgary tourism calendar,
and has been recognized as one of the top tournaments on the Champions Tour. Importantly, the event
also strengthens Shaw’s business and community relationships

Shaw has launched a year-long project to celebrate Canada’s 150th birthday. As part of this initiative, Shaw will grant 150
birthday wishes for Canada by providing funding to celebrate the people and organizations making a difference for children and
youth across the country. Another major initiative that Shaw is proud to support is Pink Shirt Day, a national campaign geared
to raise awareness of bullying prevention. In February 2016, Shaw’s Pink Shirt Promise campaign engaged nearly 100,000
Canadians in a dialogue to prevent and combat bullying.

Government regulations and regulatory developments

Substantially all of the Company’s Canadian business activities are subject to regulations and policies established under various
legislation (Broadcasting Act (Canada) (“Broadcasting Act”), Telecommunications Act (Canada) (“Telecommunications Act”),
Radiocommunication Act (Canada) (“Radiocommunication Act”) and Copyright Act (Canada) (“Copyright Act”)). Broadcasting
and telecommunications are generally administered by the Canadian Radio-television and Telecommunications Commission
(“CRTC”) under the supervision of the Department of Canadian Heritage (“Canadian Heritage”) and Department of Innovation,
Science and Economic Development (“ISED”), respectively.

Pursuant to the Broadcasting Act, the CRTC is mandated to supervise and regulate all aspects of the broadcasting system in a
flexible manner. The Broadcasting Act requires BDUs to give priority to the carriage of Canadian services, to contribute a certain
percentage of revenue to the production of Canadian programming and to provide efficient delivery of programming services.
The Broadcasting Act also sets out requirements for television broadcasters with respect to Canadian content. Shaw’s
broadcasting distribution businesses depend on licenses (or operate pursuant to an exemption order) granted and issued by the
CRTC.

The Minister of Canadian Heritage is currently overseeing, a process aimed at strengthening Canadian content creation,
discoverability and export in the changing digital era. This process could lead to changes in the manner in which Canadian
content is supported, including by way of amendments to the Broadcasting Act and other legislation related to broadcasting.
This process is currently in the consultation phase. The Minister is expected to issue a report on the consultations by the end of
January 2017. As of November 28, 2016, no proposals for particular changes have, to date, been made by the Minister.

Under the Telecommunications Act, the CRTC is responsible for ensuring that Canadians in all regions of Canada have access to
reliable and affordable telecommunication services of high-quality. The CRTC has the authority to forbear from regulating one or
more services or classes of services provided by a carrier if the CRTC finds that there is sufficient competition for those services
to protect the interests of users. Shaw’s retail Internet and home phone services have been forborne from regulation and are not
subject to price regulation. However, regulations do affect certain terms and conditions under which Shaw’s retail services are
provided. As described further below under “Third Party Internet Access”, certain Shaw wholesale services are regulated.

The CRTC and ISED can impose monetary penalties on companies that contravene the Telecommunications Act, the
Radiocommunication Act and the regulations and rules promulgated thereunder. The technical operating aspects of the
Company’s businesses are regulated by technical requirements and performance standards established by ISED, primarily under
the Telecommunications Act and the Radiocommunication Act.

Pursuant to the Copyright Act, the Copyright Board of Canada (“the Copyright Board”) oversees the collective administration of
copyright royalties in Canada, including the review and approval of copyright tariff royalties payable to copyright collectives by
BDUs, television broadcasters and online content services. The Copyright Board may also make rulings on the interpretation of
the Copyright Act in the course of issuing copyright tariff decisions.

The sections below provide a more detailed discussion of various regulatory matters and recent developments specific to Shaw’s
businesses.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Licensing and ownership

For each of its cable, direct-to-home satellite (“DTH”) and SRDU undertakings, the Company holds a separate broadcasting
license or is exempt from licensing under the Broadcasting Act. In August 2016, Shaw submitted an application to renew its
licenses for all licensed cable undertakings. In May 2016, the CRTC administratively renewed these licenses until November
30, 2016 and stated its intention to subsequently renew the licenses from December 1, 2016 to August 31, 2017. As part of
this renewal process, the CRTC conducted an oral hearing in September 2016 to review the practices of BDUs, including Shaw,
with regard to the small basic service and flexible packaging requirements to ensure that licensees are offering the services in a
manner that is consistent with the requirements set out in the regulations and with the spirit of the Let’s Talk TV policy
framework.

The Company also holds separate licenses for each of Shaw on Demand (Video on Demand) and Shaw Pay-Per-View. The
renewal of Shaw on Demand licences are currently under consideration as part of the CRTC proceeding to renew television
licences held by large ownership groups.

The potential for new or increased fees through regulation

CRTC Regulations require licensed cable BDUs to obtain the consent of an OTA broadcaster to deliver its signal in a distant
market. The Regulations provide that DTH undertakings may distribute a local over-the-air television signal without consent
within the province of origin, but must obtain permission to deliver the over-the-air television signal beyond the province of
origin unless the DTH distribution undertaking is required to carry the signal on its basic service. Broadcasters may assert a
right to limit distribution of distant signals or to seek remuneration for the distribution of their signals in distant markets on the
basis of these Regulations.

The Copyright Board is considering a tariff for the retransmission of programming in distant television regions for the years
2014 through 2018. The tariff proposed by the retransmission rights collectives would, if approved, represent a significant
increase in the per subscriber rates payable for the retransmission of programming in distant signals. The Company has
participated in the hearing process and objected to the tariff on behalf of its cable and DTH satellite divisions. The record of
this proceeding is now complete and the parties are awaiting the decision of the Copyright Board.

Let’s Talk TV regulatory framework

In October 2013, the CRTC initiated a “conversation with Canadians about the future of television”, commonly referred to as
“Let’s Talk TV”, which led to a major review of the regulatory and policy framework for the Canadian television broadcasting
system and a series of policy decisions in 2015 including the following:

Š
Š

The new policy framework required licensed BDUs to offer a $25 entry-level service offering (basic service) by March
2016. As of March 2016, all discretionary services (not offered on the basic service) must be offered either on a
standalone basis or in packages of up to ten programming services. By December 1, 2016, these services must be
offered both on a standalone basis and in packages of up to ten programming services. These changes will significantly
affect BDUs’ customer management systems and may create market uncertainty for both BDUs and programming
services.
Additional uncertainty may result from changes to the linkage rules for related and independent discretionary services.
The CRTC has also proposed new regulations governing simultaneous substitution, which may result in rebates for BDU
errors or loss of privileges for broadcaster errors.
The CRTC has also introduced new codes governing the relationship between BDUs and their customers, the “Television
Service Provider Code of Conduct”, and the relationship between BDUs and programmers, the “Wholesale Code”. The
CRTC has, as well, prohibited 30-day cancellation policies for voice, Internet and broadcasting distribution services.
A new policy framework for local and community television introduced changes to funding regimes and requirements
governing community channels and local television stations.

Access for Wireline Network

For its wireline network Shaw requires access to support structures, such as poles, strand and conduits of telecommunication
carriers and electric utilities, in order to deploy cable facilities. Under the Telecommunications Act, the CRTC has jurisdiction
over support structures of telecommunication carriers, including rates for third party use. The CRTC’s jurisdiction does not

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

extend to electrical utility support structures, which are regulated by provincial utility authorities. Shaw’s wireline network also
requires access to construct facilities in roadways and other public places. Under the Telecommunications Act, Shaw may do so
with the consent of the municipality or other public authority having jurisdiction.

New Media

The CRTC has issued a digital media exemption order requiring that Internet-based and mobile point to point broadcasting
services not offer television programming on an exclusive or preferential basis in a manner that depends on subscription to a
specific mobile or retail Internet service and not confer an undue preference or disadvantage.

The CRTC has decided to not impose a levy on the revenue of exempt digital media undertakings to support Canadian new
media content and instead issued an exemption order for Video on Demand services offered both by licensed BDUs and direct
to consumer over the Internet.

Third Party Internet Access

Shaw is mandated by the CRTC to allow independent ISPs to provide Internet services at premises served by Shaw’s wireline
network (“Third Party Internet Access” or “TPIA”). In 2015, the CRTC completed a review of the wholesale wireline
telecommunications policy framework, including TPIA, and extended mandated wholesale access services to include fibre-to-
the-premise facilities and a shift to a new disaggregated wholesale Internet access service. The new disaggregated service will
be phased in over the next three years and is intended to allow independent ISPs to reduce reliance on the transport facilities
currently included as part of the regulated wholesale service.

In early 2016, the CRTC further directed Shaw and other carriers to file updated wholesale wireline costing studies as part of a
review of wholesale Internet rates. These updates are required further to the CRTC making several changes to the wholesale
Internet costing approach and the parameters used within the costing studies. In October of 2016, the CRTC approved interim
rates, pending the completion of its review of these costing studies, which were lower than the proposed rates. At the
completion of this review, the CRTC may require further adjustments to Shaw’s costing studies, which may result in further
reductions in Shaw’s TPIA rates.

Within the coming year, the CRTC also plans to review the competitor quality of service indicators and the rate rebate plan for
competitors to ensure alignment with the new wholesale services framework. As part of this review, the CRTC may extend
quality of service obligations to providers of wholesale Internet services.

Regulation of Wireless Division

Our Wireless division holds licenses for the use of radiofrequency spectrum required to operate its mobile wireless business.
Those licenses are administered by ISED under the Radiocommunication Act. Spectrum use is governed by conditions of
license, including license term, transferability/divisibility, technical compliance requirements, lawful interception, research and
development, and mandated antenna site sharing and domestic roaming services.

The Wireless division’s AWS-1 licenses were issued in 2009, for a term of ten years, and prior to expiration, the licenses may
be renewed for an additional term of up to ten years. The AWS-3 licenses were issued in April 2015 and have a term of 20
years. The applicable terms and conditions of renewal of our and other carriers’ spectrum licenses after the initial term will be
determined by ISED through public consultation processes that will begin prior to the expiry of those licenses.

ISED has a framework that sets out criteria for reviewing and approving license transfers, prospective transfers, and deemed
license transfers, including consideration of the quantum and concentration of license holdings before and after the proposed
transfer.

Our Wireless division’s operations could be materially affected by our failure to:

Š
Š
Š
Š

obtain new or additional spectrum licenses;
renew existing spectrum licenses;
obtain approval of any transfer of spectrum licenses; or
procure spectrum licenses that provide access to adequate allocations of low-band spectrum, which has superior
propagation and penetration characteristics.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

In addition, the Wireless division could experience increased costs, or reduced revenues or reduced margins, due to amended or
newly-adopted laws and regulations, or decisions of ISED or the CRTC. The CRTC and ISED can impose monetary penalties on
companies that contravene the Telecommunications Act,
the Radiocommunication Act, and the regulations and rules
promulgated thereunder.

The CRTC has the authority to regulate mobile wireless telecommunications services under the Telecommunications Act. The
CRTC has decided to forbear from regulating most aspects of mobile wireless services, while maintaining oversight over
customer confidential
information and other general conditions for mobile wireless service, including mandating wireless
number portability and issues pertaining to mobile 911. In 2013, the CRTC also implemented the Wireless Code, which, among
other things:

Š
Š
Š

imposes limitations on early cancellation fees;
prohibits contract terms longer than two years; and
requires unlocking of wireless devices, trial periods for wireless contracts and caps on overage roaming charges.

In May 2015, the CRTC decided to regulate certain aspects of wholesale wireless services provided by the three national
wireless incumbent carriers and issued a comprehensive policy framework for wholesale wireless services, including roaming,
tower sharing and mobile virtual network operators (MVNOs). The new framework requires the three national wireless incumbent
carriers to provide wholesale roaming services to non-incumbent wireless carriers at cost-based rates. A proceeding is presently
underway to set these rates and the terms and conditions for wholesale domestic roaming services. This proceeding is expected
to be complete in early to mid-2017 and may affect our roaming costs and the rates and services that we can offer customers.

Our Wireless division’s operations depend on being able to locate and construct wireless antenna sites, which in some cases
requires certain authorizations or approvals from municipalities, which vary from one municipality to another but are also
subject to federal oversight. The process for such approvals can include a comprehensive consultation process related to local
land use priorities and new antenna site design parameters.

The Wireless division also uses arrangements whereby it co-locates its antennae equipment on towers owned and operated by
third party tower providers and the three national wireless incumbent carriers. Pursuant to the conditions of their spectrum
licenses and the CRTC’s policy framework for wholesale wireless services, the three national wireless incumbent carriers must
allow competitors, including WIND, to co-locate equipment on their towers. However, the process of negotiating the sharing of
towers is uncertain and time consuming, and the ISED and CRTC processes that are available to force the incumbents to abide
by the existing rules can also be challenging and time consuming.

CRTC Basic Services Proceeding

In June, 2016, the CRTC’s review of basic telecommunications services in Canada came to a close. In this proceeding, the
CRTC considered: (i) the services (e.g., telephone and broadband) required by all Canadians to fully participate in the digital
economy, (ii) whether there should be changes to the subsidy regime and national contribution mechanism to fund expansion or
adoption of broadband services in Canada, (iii) what measures should be taken to address the affordability of broadband
services in Canada, and (iv) what the respective roles of the private sector, the CRTC and government should be in ensuring
access to basic telecommunications services by Canadians. Currently, the national contribution fund overseen by the CRTC
provides subsidies for local phone services in high cost serving areas and video relay service for Canadians that are hearing-
impaired. Canadian telecommunications service providers, including Shaw, are required to contribute to this fund. While the
outcome of this proceeding is uncertain,
it could result in significant changes to Shaw’s regulatory obligations as a
telecommunications service provider. The CRTC’s decision is pending.

Review of Differential Pricing Practices

In May, 2016, the CRTC initiated a review of differential pricing practices related to wireline and mobile wireless data plans.
The CRTC will consider which differential pricing practices, if any, are contrary to the Telecommunications Act, as well as the
benefits of and concerns about these practices more generally, with a view to establishing a clear and transparent regulatory
policy.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Anti-Spam Legislation

Canada’s anti-spam legislation (together with the related regulations “CASL”) sets out a comprehensive regulatory regime
regarding online commerce, including requirements to obtain consent prior to sending commercial electronic messages and
installing computer programs. CASL is administered primarily by the CRTC, and non-compliance may result in fines of up to
$10 million.

Limits on non-Canadian ownership and control

Non-Canadians are permitted to own and control, directly or indirectly, up to 33.3% of the voting shares and 33.3% of the
votes of a holding company that has a subsidiary operating company licensed under the Broadcasting Act. In addition, up to
20% of the voting shares and 20% of the votes of a licensee may be owned and controlled, directly or indirectly, by non-
Canadians. As well, the chief executive officer (CEO) and not less than 80% of the board of directors of the licensee must be
resident Canadians. There are no restrictions on the number of non-voting shares that may be held by non-Canadians at either
the holding company or licensee level. Neither the holding company nor the licensee may be controlled in fact by non-
Canadians, the determination of which is a question of fact within the jurisdiction of the CRTC. In order to comply with the
director residency requirements of the Direction to the CRTC (Ineligibility of Non-Canadians) (the “Direction”), 80% of Shaw’s
board of directors need to be Canadian residents. Alternatively, with approval of the CRTC, the requirements of the Direction
may be satisfied by the creation of an Independent Programming Committee (IPC) to oversee programming decisions. With
CRTC approval, Shaw implemented an IPC to comply with the Direction.

The same restrictions apply to certain Canadian carriers pursuant to the Telecommunications Act, the Radiocommunication Act
and associated regulations, except that there is no requirement that the CEO be a resident Canadian. The Canadian ownership
requirements do not apply to wireline and wireless telecommunications carriers that have annual revenues from the provision of
telecommunications services in Canada that represent less than 10% of the total annual revenues for the sector. This may lead
to greater levels of competition in the Canadian telecommunications market.

The Company’s Articles contain measures to ensure the Company continues to comply with applicable Canadian ownership
requirements and its ability to obtain, amend or renew a license to carry on any business. Shaw must file a compliance report
annually with the CRTC confirming that it is eligible to operate in Canada as a telecommunications common carrier.

Environmental matters

Shaw’s operations are subject to environmental regulations, including those related to electronic waste, printed paper and
packaging. A number of provinces have enacted regulations providing for the diversion of certain types of electronic and other
waste through product stewardship programs (“PSP”). Under a PSP, companies who supply designated products in or into a
province are required to participate in or develop an approved program for the collection and recycling of designated materials
and, in some cases, pay a per-item fee. Such regulations have not had, and are not expected to have, a material effect on the
Company’s earnings or competitive position.

KEY PERFORMANCE DRIVERS

Shaw measures the success of its strategies using a number of key performance drivers which are outlined below, including a
discussion as to their relevance, definitions, calculation methods and underlying assumptions.

FINANCIAL MEASURES

Revenue

Revenue is a measurement determined in accordance with International Financial Reporting Standards (“IFRS”). It represents
the inflow of cash, receivables or other consideration arising from the sale of products and services. Revenue is net of items
such as trade or volume discounts, agency commissions and certain excise and sales taxes. It is the base on which free cash
flow, a key performance driver, is determined; therefore, it measures the potential to deliver free cash flow as well as indicating
growth in a competitive market place.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

The Company’s continuous disclosure documents may provide discussion and analysis of non-IFRS financial measures. These
financial measures do not have standard definitions prescribed by IFRS and therefore may not be comparable to similar
measures disclosed by other companies. The Company’s continuous disclosure requirements may also provide discussion and
analysis of additional GAAP measures. Additional GAAP measures include line items, headings and sub-totals included in
financial statements. The Company utilizes these measures in making operating decisions and assessing its performance.
Certain investors, analysts and others utilize these measures in assessing the Company’s operational and financial performance
and as an indicator of its ability to service debt and return cash to shareholders. These non-IFRS measures and additional GAAP
measures have not been presented as an alternative to net income or any other measure of performance or liquidity prescribed
by IFRS. The following contains a description of the Company’s use of non-IFRS financial measures and additional GAAP
measures and provides a reconciliation to the nearest IFRS measure or provides a reference to such reconciliation.

Operating income before restructuring costs and amortization

Operating income before restructuring costs and amortization is calculated as revenue less operating, general and administrative
expenses. It is intended to indicate the Company’s ability to service and/or incur debt, and therefore it is calculated before one-
time items like restructuring costs, amortization (a non-cash expense) and interest. Operating income before restructuring costs
and amortization is also one of the measures used by the investing community to value the business.

Relative increases period-over-period in operating income before restructuring costs and amortization and in operating margin
are indicative of the Company’s success in delivering valued products and services, and connecting customers to the world
through a best in class seamless connectivity experience.

(millions of Canadian dollars)

Operating income from continuing operations
Add back (deduct):

Restructuring costs
Amortization:

Deferred equipment revenue
Deferred equipment costs
Property, plant and equipment, intangibles and other

Operating income before restructuring costs and amortization

Year ended August 31,

2016

1,134

2015

1,134

(67)
151
873

(78)
164
778

2,114

2,037

Operating margin
Operating margin is calculated by dividing operating income before restructuring costs and amortization by revenue.

Consumer
Business Network Services
Business Infrastructure Services
Wireless

Year ended August 31,

2016

2015

Change

44.4% 44.9% (0.5pts)
48.4% 49.2% (0.8pts)
36.8% 38.6% (1.8pts)
21.1%
n/a
–

Free cash flow
Free cash flow is comprised of free cash flow from continuing operations and free cash flow from discontinued operations.

Free cash flow from continuing operations is calculated as operating income before restructuring costs and amortization adding
dividends from equity accounted associates, changes in receivable related balances with respect to customer equipment
financing transactions as a cash item and deducting capital expenditures (on an accrual basis and net of proceeds on capital
dispositions adjusted to exclude amounts funded through the accelerated capital fund) and equipment costs (net), interest,
cash taxes paid or payable, dividends paid on the Company’s Cumulative Redeemable Rate Reset Preferred Shares, recurring
cash funding of pension amounts net of pension expense and adjusted to exclude share-based compensation expense.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Free cash flow from continuing operations has not been reported on a segmented basis. Certain components of free cash flow
from continuing operations, including operating income before restructuring costs and amortization continue to be reported on a
segmented basis. Capital expenditures and equipment costs (net) are reported on a combined basis for Consumer and Business
Network Services due to the common infrastructure and separately reported for each the Business Infrastructure Services and
Wireless divisions. Other items, including interest and cash taxes, are not generally directly attributable to a segment, and are
reported on a consolidated basis.

Free cash flow from discontinued operations is comprised of income from discontinued operations before restructuring costs,
amortization, taxes and other non-operating items after deducting capital expenditures (on an accrual basis and net of proceeds
on capital dispositions and adjusted to exclude amounts funded through the accelerated capital fund) and equipment costs
(net), cash taxes paid or payable, program rights amortization on assets held for sale, cash amounts associated with funding
CRTC benefit obligations related to media acquisitions, recurring cash funding of pension amounts net of pension expense and
excludes non-controlling interest amounts that are included in the income from discontinued operations before restructuring
costs, amortization, taxes and other non-operating items.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

The Company uses free cash flow as a measure of the Company’s ability to repay debt and pay dividends to shareholders.
Consolidated free cash flow is calculated as follows:

(millions of Canadian dollars)
Revenue

Consumer
Business Network Services
Business Infrastructure Services
Wireless

Intersegment eliminations

Operating income before restructuring costs and amortization(1)

Consumer
Business Network Services
Business Infrastructure Services
Wireless

Capital expenditures and equipment costs (net):(2)
Consumer and Business Network Services
Business Infrastructure Services
Wireless

Accelerated capital fund investment(1)

Free cash flow from continuing operations before the following
Less:

Interest
Cash taxes
Other adjustments:

Dividends from equity accounted associates
Non-cash share-based compensation
Pension adjustment
Customer equipment financing
Preferred share dividends

Free cash flow from continuing operations
Income from discontinued operations before restructuring costs, amortization, taxes and

other non-operating items

Less:

Capital expenditures
Cash taxes
Program rights
CRTC benefit obligation funding
Non-controlling interests
Pension adjustment

Free cash flow from discontinued operations
Free cash flow

(1)

(2)

Refer to Key performance drivers.
See Note 24 to the audited Consolidated Financial Statements.

Year ended August 31,
2015

2016

Change %

3,752
548
334
280
4,914
(30)
4,884

1,667
265
123
59
2,114

915
155
121
1,191
–

1,191
923

(299)
(266)

34
3
(40)
8
(13)
350

229

(5)
(26)
(33)
(11)
(20)
(2)
132
482

3,752
520
246
–
4,518
(32)
4,486

1,686
256
95
–
2,037

954
152
–
1,106
(150)

956
1,081

(281)
(304)

–
4
(47)
13
(13)
453

–
5.4
35.8
n/a
8.8
6.3
8.9

(1.1)
3.5
29.5
n/a
3.8

(4.1)
2.0
n/a
7.7
100.0

24.6
(14.6)

(6.4)
12.5

n/a
(0.3)
14.9
(38.5)
–
(22.7)

342

(33.0)

(16)
(71)
–
(31)
(26)
2
200
653

68.8
63.4
n/a
64.5
23.1
–
(34.0)
(26.2)

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Accelerated capital fund

During 2013, the Company established a notional fund, the accelerated capital fund, of up to $500 million with proceeds
received, and to be received, from several strategic transactions. The accelerated capital initiatives were funded through this
fund and not cash generated from operations. Key investments included the internal and external Calgary data centres, further
digitization of the network and additional bandwidth upgrades, development of IP delivery of video, expansion of the Wi-Fi
network, and additional innovative product offerings related to Shaw Go WiFi and other applications to provide an enhanced
connectivity experience. Approximately $110 million was invested in fiscal 2013, $240 million was invested in fiscal 2014
and $150 million invested in fiscal 2015. The accelerated capital fund closed in fiscal 2015.

STATISTICAL MEASURES:

Subscriber counts (or Revenue Generating Units (“RGUs”)), including penetration and bundled customers

The Company measures the count of its subscribers in its Consumer, Business Network Services and Wireless divisions.

In the Consumer and Business Network Services divisions, video cable subscribers include residential customers, multiple
dwelling units (“MDUs”) and commercial customers. A residential subscriber who receives at a minimum, basic cable service,
is counted as one subscriber. In the case of MDUs, such as apartment buildings, each tenant with a minimum of basic cable
service is counted as one subscriber, regardless of whether invoiced individually or having services included in his or her rent.
Each building site of a commercial customer (e.g., hospitals, hotels or retail franchises) that is receiving at a minimum, basic
cable service, is counted as one subscriber. Video satellite subscribers are counted in the same manner as Video cable
customers except that it also includes seasonal customers who have indicated their intention to reconnect within 180 days of
disconnection. Internet customers include all modems on billing and Phone lines includes all phone lines on billing. All
subscriber counts exclude complimentary accounts but include promotional accounts.

Subscriber counts, or RGUs, and penetration statistics measure market share and also indicate the success of bundling and
pricing strategies.

Consumer and Business Network Services divisions’ RGUs represent the number of products sold to customers and includes
Video (Cable and Satellite subscribers), Internet customers, and Phone lines. As at August 31, 2016 these combined divisions
had approximately 5.8 million RGUs.

In the Wireless division, a recurring subscriber or RGU (e.g. cellular phone, smartphone, tablet or mobile Internet device) has
access to the wireless network for voice and/or data communications, whether Prepaid or Postpaid. Prepaid subscribers include
RGUs where the account is within 90 days of the prepaid credits expiring. As at August 31, 2016 the Wireless divisions had
approximately 1.0 million RGUs.

Wireless Average revenue per subscriber unit per month (ARPU)

Wireless ARPU is calculated as service revenue divided by the average number of subscribers on the network during the period
and is expressed as a rate per month. This measure is an industry metric that is useful in assessing the operating performance
of a wireless entity, but does not have a standardized meaning under IFRS.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The Company prepared its Consolidated Financial Statements in accordance with IFRS as issued by the International
Accounting Standards Board (“IASB”). An understanding of the Company’s accounting policies is necessary for a complete
analysis of results, financial position, liquidity and trends. Refer to Note 2 to the Consolidated Financial Statements for
additional information on accounting policies. The following section discusses key estimates and assumptions that management
has made under IFRS and how they affect the amounts reported in the Consolidated Financial Statements and notes. Following
is a discussion of the Company’s critical accounting policies:

Revenue and expense recognition
Revenue is considered earned as services are performed, provided that at the time of performance, ultimate collection is
reasonably assured. Such performance is regarded as having been achieved when reasonable assurance exists regarding the
measurement of the consideration that will be derived from rendering the service. Revenue from cable, Internet, Digital Phone,

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

DTH and wireless customers includes subscriber service revenue when earned. The revenue is considered earned as the period
of service relating to the customer billing elapses.

The Company has multiple deliverable arrangements comprised of upfront fees (subscriber connection fee revenue and/or
customer premise equipment revenue) and related subscription revenue. The Company determined that the upfront fees
charged to customers do not constitute separate units of accounting; therefore, these revenue streams are assessed as an
integrated package.

Subscriber connection fee revenue

Connection fees have no standalone value to the customer separate and independent of the Company providing additional
subscription services, therefore the connection fee revenue must be deferred and recognized systematically over the periods
that the subscription services are earned. There is no specified term for which the customer will receive the related subscription
service, therefore the Company has considered its customer churn rate and other factors, such as competition from new
entrants, to determine the deferral period of three years.

Subscriber connection and installation costs

The costs of physically connecting a new home are capitalized as part of the Company’s distribution system as the service
potential of the distribution system is enhanced by the ability to generate future subscriber revenue. Costs of disconnections are
expensed as incurred as the activity does not generate future revenue.

Customer premise equipment revenue and costs

Customer premise equipment available for sale, which generally includes DCT and DTH equipment, has no standalone value to
the customer separate and independent of the Company providing additional subscription services. Therefore the equipment
revenue is deferred and recognized systematically over the periods that the subscription services are earned. As the equipment
sales and the related subscription revenue are considered one transaction, recognition of the equipment revenue commences
once the subscriber service is activated. There is no specified term for which the customer will receive the related subscription
service, therefore the Company has considered various factors including customer churn, competition from new entrants, and
technology changes to determine the deferral period of three years.

In conjunction with equipment revenue, the Company also incurs incremental direct costs which include equipment and related
installation costs. These direct costs cannot be separated from the undelivered subscription service included in the multiple
deliverable arrangement. Under IAS 2 “Inventories”, these costs represent inventoriable costs and are deferred and amortized
over the period of three years, consistent with the recognition of the related equipment revenue. The equipment and installation
costs generally exceed the amounts received from customers on the sale of equipment (the equipment is sold to the customer at
a subsidized price). The Company defers the entire cost of the equipment, including the subsidy portion, as it has determined
that this excess cost will be recovered from future subscription revenues and that the investment by the customer in the
equipment creates value through increased retention.

Shaw Tracking equipment revenue and costs

Shaw Tracking equipment revenue is recognized over the period of the related service contract for airtime, which is generally
five years.

In conjunction with Shaw Tracking equipment revenue, the Company incurs incremental direct costs including equipment
costs. These direct costs cannot be separated from the undelivered tracking service included in the multiple deliverable
arrangement. Under IAS 2 “Inventories”, these costs represent inventoriable costs and are deferred and amortized over the
period of five years, consistent with the recognition of the related tracking equipment revenue.

Shaw Business installation revenue and expenses

The Company also receives installation revenues in its Shaw Business operation on contracts with commercial customers which
are deferred and recognized as revenue on a straight-line basis over the related service contract, generally spanning two to ten
years. Direct and incremental costs associated with the service contract, in an amount not exceeding the upfront installation
revenue, are deferred and recognized as an operating expense on a straight-line basis over the same period.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Wireless equipment revenue

Revenue from the direct sale of equipment to subscribers or dealers is recognized when the equipment is delivered and
accepted by the subscribers or dealers.

The Company offers a discretionary handset discount program, whereby the subscriber earns the applicable discount by
maintaining services with the Company, such that the receivable relating to the discount at inception of the transaction is
reduced over a period of time. A portion of future revenue earned in connection with the services is applied against the up-front
discount provided on the handset. The Wireless division also offers a plan allowing customers to receive larger up-front handset
discounts than they would otherwise qualify for, if they pay a predetermined incremental charge to their existing service plan on
a monthly basis. The charge is billed on a monthly basis and is recognized as revenue at that time.

The Company recognizes the handset discount as a receivable and revenue upon the sale of the equipment on the basis that the
receivable is recoverable. The receivable is realized on a straight-line basis over the period which the discount is forgiven to a
maximum of two years with an offsetting reduction to revenue. The amount receivable is classified as part of other current or
non-current receivables, as applicable, in the consolidated statement of financial position.

Discontinued operation subscriber revenue

In the former Media division, subscriber revenue was recognized monthly based on subscriber levels. Advertising revenues were
recognized in the period in which the advertisements were aired or displayed on the Company’s digital properties and recorded
net of agency commissions as these amounts were paid directly to the agency or advertiser. When a sales arrangement includes
multiple advertising spots, the proceeds were allocated to individual advertising spots under the arrangement based on relative
fair values.

Income statement classification

The Company distinguishes amortization of deferred equipment revenue and deferred equipment costs from the revenue and
expenses recognized from ongoing service activities on its income statement. Equipment revenue and costs are deferred and
recognized over the anticipated term of the related future revenue (i.e., the monthly service revenue) with the period of
recognition spanning three to five years. As a result, the amortization of deferred equipment revenue and deferred equipment
costs are non-cash items on the income statement, similar to the Company’s amortization of deferred IRU revenue, which the
Company also segregates from ongoing revenue. Further, within the lifecycle of a customer relationship, the customer generally
purchases customer premise equipment at the commencement of the customer relationship, whereas the subscription revenue
represents a continuous revenue stream throughout that customer relationship. Therefore, the segregated presentation provides
a clearer distinction within the income statement between cash and non-cash activities and between up-front and continuous
revenue streams, which assists financial statement readers to predict future cash flows from operations.

Allowance for doubtful accounts

The majority of the Company’s revenues are earned from selling on credit to individual subscribers. Because there are some
customers who do not pay their debts, selling on credit necessarily involves credit losses. The Company is required to make an
estimate of an appropriate allowance for doubtful accounts on its receivables. In determining its estimate, the Company
considers factors such as the number of days the account is past due, whether or not the customer continues to receive service,
the Company’s past collection history and changes in business circumstances. The estimated allowance required is a matter of
judgment and the actual loss eventually sustained may be more or less than the estimate, depending on events which have yet
to occur and which cannot be foretold, such as future business, personal and economic conditions. Conditions causing
deterioration or improvement in the aging of accounts receivable and collections will increase or decrease bad debt expense.

Property, plant and equipment and other intangibles – capitalization of direct labour and
overhead

The cost of property, plant and equipment and other intangibles includes direct construction or development costs (such as
materials and labour) and overhead costs directly attributable to the construction or development activity. The Company
capitalizes direct labour and direct overhead incurred to construct new assets, upgrade existing assets and connect new

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

subscribers. These costs are capitalized as they are directly attributable to the acquisition, construction, development or
betterment of the networks or other intangibles. Repairs and maintenance expenditures are charged to operating expenses as
incurred.

Direct labour and overhead costs are capitalized in three principal areas:

Corporate departments such as Technology and Network Operations (“TNO”): TNO is involved in overall planning and
development of the cable/Internet/Digital Phone infrastructure. Labour and overhead costs directly related to these
activities are capitalized as the activities directly relate to the planning and design of the construction of the distribution
system. In addition, TNO devotes considerable efforts towards the development of systems to support Digital Phone,
Wi-Fi, and projects related to new customer management, billing and operating support systems. Labour costs directly
related to these and other projects are capitalized.

Cable regional construction departments, which are principally involved in constructing, rebuilding and upgrading the
cable/Internet/Digital Phone infrastructure: Labour and overhead costs directly related to the construction activity are
capitalized as the activities directly relate to the construction or upgrade of the distribution system. Capital projects
include new subdivision builds, increasing network capacity for Internet, Digital Phone and VOD by reducing the number
of homes fed from each node, and upgrades of plant capacity, including the DNU project, and the Wi-Fi build.

Subscriber-related activities such as installation of new drops and Internet and Digital Phone services: The labour and
overhead directly related to the installation of new services are capitalized as the activity involves the installation of
capital assets (i.e., wiring, software, etc.) which enhance the service potential of the distribution system through the
ability to earn future revenues. Costs associated with service calls, collections, disconnects and reconnects that do not
involve the installation of a capital asset are expensed.

Amounts of direct labour and direct overhead capitalized fluctuate from year to year depending on the level of customer growth
and plant upgrades for new services. In addition, the level of capitalization fluctuates depending on the proportion of internal
labour versus external contractors used in construction projects.

The percentage of direct labour capitalized in many cases is determined by the nature of employment in a specific department.
For example, a significant portion of labour and direct overhead of the cable regional construction departments is capitalized as
a result of the nature of the activity performed by those departments. Capitalization is also based on piece rate work performed
by unit-based employees which is tracked directly. In some cases, the amount of capitalization depends on the level of
maintenance versus capital activity that a department performs. In these cases, an analysis of work activity is applied to
determine this percentage split.

Amortization policies and useful lives

The Company amortizes the cost of property, plant and equipment and other intangibles over the estimated useful service lives
of the items. These estimates of useful lives involve considerable judgment. In determining these estimates, the Company takes
into account industry trends and company-specific factors, including changing technologies and expectations for the in-service
period of these assets. On an annual basis, the Company reassesses its existing estimates of useful lives to ensure they match
the anticipated life of the technology from a revenue-producing perspective. If technological change happens more quickly or in
a different way than the Company has anticipated, the Company may have to shorten the estimated life of certain property,
plant and equipment or other intangibles which could result in higher amortization expense in future periods or an impairment
charge to write down the value of property, plant and equipment or other intangibles.

Intangibles

The excess of the cost of acquiring cable, satellite, media, data centre and wireless businesses over the fair value of related net
identifiable tangible and intangible assets acquired is allocated to goodwill. Net identifiable intangible assets acquired consist
of amounts allocated to broadcast rights and licenses, wireless spectrum licenses, trademarks, brands, program rights, customer
relationships and software assets. Broadcast rights and licenses, wireless spectrum licenses, trademarks and brands represent
identifiable assets with indefinite useful lives.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Program rights represent licensed rights acquired to broadcast television programs on the former Media division’s conventional
and specialty television channels and program advances are in respect of payments for programming prior to the window license
start date. For licensed rights, the Company records a liability for program rights and corresponding asset when the license
period has commenced and all of the following conditions have been met: (i) the cost of the program is known or reasonably
determinable, (ii) the program material has been accepted by the Company in accordance with the license agreement and (iii)
the material is available to the Company for telecast. Program rights are expensed on a systematic basis generally over the
estimated exhibition period as the programs are aired and are included in operating, general and administrative expenses.
Program rights are segregated on the statement of financial position between current and noncurrent assets based on expected
life at time of acquisition.

Customer relationships represent the value of customer contracts and relationships acquired in a business combination and are
amortized on a straight-line basis over their estimated useful lives ranging from 4 – 15 years.

Software that is not an integral part of the related hardware is classified as an intangible asset. Internally developed software
assets are recorded at historical cost and include direct material and labour costs as well as borrowing costs on qualifying
assets. Software assets are amortized on a straight-line basis over estimated useful lives ranging from three to ten years. The
Company reviews the estimates of lives and useful lives on a regular basis.

Asset impairment

The Company tests goodwill and indefinite-life intangibles for impairment annually (as at March 1) and when events or changes
in circumstances indicate that the carrying value may be impaired. The recoverable amount of each cash-generating unit
(“CGU”) is determined based on the higher of the CGU’s fair value less costs to sell and its value in use. A CGU is the smallest
identifiable group of assets that generate cash flows that are independent of the cash inflows from other assets or groups of
assets. The Company’s cash generating units are Cable, Satellite, Data centres and Wireless. The Company had an additional
cash generating unit, Media, until the sale of the division in April 2016. Where the recoverable amount of the CGU is less than
its carrying amount, an impairment loss is recognized. Impairment losses relating to goodwill cannot be reversed in future
periods. The results of the impairment tests are provided in Note 10 to the Consolidated Financial Statements.

Employee benefit plans

As at August 31, 2016, Shaw had non-registered defined benefit pension plans for key senior executives and designated
executives. The amounts reported in the financial statements relating to the defined benefit pension plans are determined using
actuarial valuations that are based on several assumptions including the discount rate and rate of compensation increase. While
the Company believes these assumptions are reasonable, differences in actual results or changes in assumptions could affect
employee benefit obligations and the related income statement impact. The differences between actual and assumed results are
immediately recognized in other comprehensive income/loss. The most significant assumption used to calculate the net
employee benefit plan expense is the discount rate. The discount rate is the interest rate used to determine the present value of
the future cash flows that is expected will be needed to settle employee benefit obligations and is also used to calculate the
interest income on plan assets. It is based on the yield of long-term, high-quality corporate fixed income investments closely
matching the term of the estimated future cash flows and is reviewed and adjusted as changes are required. The following table
illustrates the increase on the accrued benefit obligation and pension expense of a 1% decrease in the discount rate:

(millions of Canadian dollars)

Weighted Average Discount Rate – Non-registered Plans
Weighted Average Discount Rate – Registered Plans
Impact of: 1% decrease – Non-registered Plans
Impact of: 1% decrease – Registered Plans(1)

Accrued Benefit
Obligation at
End of Fiscal 2016

Pension Expense
Fiscal 2016

3.50%
3.86%

$ 96
–

4.10%
3.86%

$ 14
–

(1)

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Deferred income taxes

The Company has recognized deferred income tax assets and liabilities for the future income tax consequences attributable to
differences between the financial statement carrying amounts of assets and liabilities and their respective tax bases. Deferred
tax assets are also recognized in respect of losses of certain of the Company’s subsidiaries. The deferred income tax assets and
liabilities are measured using enacted or substantially enacted tax rates expected to apply to taxable income in the years in
which the temporary differences are expected to reverse or the tax losses are expected to be utilized. Realization of deferred
income tax assets is dependent upon generating sufficient taxable income during the period in which the temporary differences
are deductible. The Company has evaluated the likelihood of realization of deferred income tax assets based on forecasts of
taxable income of future years, existing tax laws and tax planning strategies. Significant changes in assumptions with respect to
internal forecasts or the inability to implement tax planning strategies could result in future impairment of these assets.

Commitments and contingencies

The Company is subject to various claims and contingencies related to lawsuits, taxes and commitments under contractual and
other commercial obligations. Contingent losses are recognized by a charge to income when it is likely that a future event will
confirm that an asset has been impaired or a liability incurred at the date of the financial statements and the amount can be
reasonably estimated. Contractual and other commercial obligations primarily relate to network fees, program rights and
operating lease agreements for use of transmission facilities, including maintenance of satellite transponders and lease of
premises in the normal course of business. Significant changes in assumptions as to the likelihood and estimates of the amount
of a loss could result in recognition of additional liabilities.

RELATED PARTY TRANSACTIONS

Related party transactions are reviewed by Shaw’s Corporate Governance and Nominating Committee, which is comprised of
independent directors. The following sets forth certain related party transactions in which the Company is involved.

Corus

The Company and Corus are subject to common voting control. During 2016, the Company’s sold its wholly owned subsidiary
Shaw Media to Corus. The transaction closed on April 1, 2016. During the year, network, advertising and programming fees
were paid to various Corus subsidiaries, as well as transitional services related to the operations sold to Corus. The Company
provided uplink of television signals, programming content, Internet services and lease of circuits to various Corus subsidiaries.
In addition, the Company provided Corus with television advertising spots in return for radio and television advertising prior to
Corus’ acquisition of Shaw Media.

Burrard Landing Lot 2 Holdings Partnership

The Company has a 33.33% interest in the Burrard Landing Lot 2 Holdings Partnership (the “Partnership”). During fiscal
2016, the Company paid the Partnership for lease of office space in Shaw Tower. Shaw Tower, located in Vancouver, BC, is the
Company’s headquarters for its lower mainland operations.

Key management personnel and Board of Directors

Key management personnel, which consists of the most senior executive team and the Board of Directors have the authority and
responsibility for directing and controlling the activities of the Company. In addition to compensation provided to key
management personnel and the Board of Directors for services rendered, the Company transacts with companies related to
certain Board members primarily for the purchase of remote control units, network programming and installation of equipment.

NEW ACCOUNTING STANDARDS

Shaw has adopted or will adopt a number of new accounting policies as a result of recent changes in IFRS as issued by the
IASB. The ensuing discussion provides additional information as to the date that Shaw is or was required to adopt the new
standards, the methods of adoption permitted by the standards, the method chosen by Shaw, and the effect on the financial
statements as a result of adopting the new policies. The adoption or future adoption of these accounting policies has not and is
not expected to result in changes to the Company’s current business practices.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Adoption of recent accounting pronouncement

The adoption of the following IFRS amendments effective September 1, 2015 had no impact on the Company’s consolidated
financial statements.

Amendments to IFRS 10 Consolidated Financial Statements and IAS 28 Investments in Associates and Joint Ventures
outlined in Sale or Contribution of Assets between an Investor and its Associates or Joint Venture as issued by the IASB
in September 2014. These amendments were to be applied prospectively to transactions occurring for annual periods
commencing after a date to be determined by the IASB, however earlier application is permitted.

Standards, interpretations and amendments to standards issued but not yet effective

The Company has not yet adopted certain standards and amendments that have been issued but are not yet effective. The
following pronouncements are being assessed to determine their impact on the Company’s results and financial position.

low-value are exempt

IFRS 2 Share-based Payment was amended in 2016 to clarify the accounting and measurement for certain types of
share-based payment transactions. It is required to be applied for annual periods commencing on or after January 1,
2018, however earlier application is permitted.
IFRS 16 Leases requires entities to recognize lease assets and lease obligations on the balance sheet. For lessees, IFRS
16 removes the classification of leases as either operating leases or finance leases, effectively treating all leases as
from the
finance leases. Certain short-term leases (less than 12 months) and leases of
requirements and may continue to be treated as operating leases. Lessors will continue with a dual lease classification
model. Classification will determine how and when a lessor will recognize lease revenue, and what assets would be
recorded. It may be applied retroactively or using a modified retrospective approach for annual periods commencing
January 1, 2019, with early adoption permitted if IFRS 15 Revenue from Contracts with Customers has been adopted.
IAS 12 Income Taxes was amended in 2016 to clarify how to account for deferred tax assets related to debt instruments
measured at fair value. It is required to be applied for annual periods commencing January 1, 2017.
IAS 7 Statement of Cash Flows was amended in 2016 to improve disclosures regarding changes in financing liabilities. It
is required to be applied for annual period beginning on or after January 1, 2017.
Clarification of Acceptable Methods of Depreciation and Amortization (Amendments to IAS 16 Property, Plant and
Equipment and IAS 38 Intangible Assets) prohibits revenue from being used as a basis to depreciate property, plant and
equipment and significantly limits use of revenue-based amortization for intangible assets. The amendments are to be
applied prospectively for the annual period commencing September 1, 2016.
IFRS 15 Revenue from Contracts with Customers, was issued in May 2014 and replaces IAS 11 Construction Contracts,
IAS 18 Revenue, IFRIC 13 Customer Loyalty Programs, IFRIC 15 Agreements for the Construction of Real Estate, IFRIC
18 Transfers of Assets from Customers and SIC-31 Revenue—Barter Transactions Involving Advertising Services. The
new standard requires revenue to be recognized to depict the transfer of promised goods or services to customers in an
amount that reflects the consideration expected to be received in exchange for those goods or services. The principles are
to be applied in the following five steps: (1) identify the contract(s) with a customer, (2) identify the performance
obligations in the contract, (3) determine the transaction price, (4) allocate the transaction price to the performance
obligations in the contract, and (5) recognize revenue when (or as) the entity satisfies a performance obligation. The new
standard is to be applied either retrospectively or on a modified retrospective basis and is effective for the annual period
commencing September 1, 2018.
IFRS 9 Financial Instruments: Classification and Measurement replaces IAS 39 Financial Instruments and applies a
principal-based approach to the classification and measurement of financial assets and financial liabilities, including an
expected credit loss model for calculating impairment, and includes new requirements for hedge accounting. The
standard is required to be applied retrospectively for the annual period commencing September 1, 2018.

KNOWN EVENTS, TRENDS, RISKS AND UNCERTAINTIES

The discussion in this MD&A addresses only what management has determined to be the most significant known events, trends,
risks and uncertainties relevant to the Company, its operations and/or its financial results. This discussion is not exhaustive.
The discussion of
these matters should be considered in conjunction with the “Caution Concerning Forward-Looking
Statements”.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Competition and Technological Change

Shaw operates in an open and competitive marketplace. Our businesses face competition from regulated and unregulated
entities using existing or new communications technologies and from illegal services. In addition, the rapid deployment of new
technologies, services and products has reduced the traditional lines between telecommunications, Internet and distribution
services and further expands the competitive landscape. Shaw may face competition in the future from other technologies being
developed or yet to be developed. While Shaw continually seeks to strengthen its competitive position through investments in
infrastructure, technology and customer service and through acquisitions, there can be no assurance that these investments will
be sufficient to maintain Shaw’s market share or performance in the future.

The following competitive events, trends, risks and/or uncertainties specific to areas of our business may have a material
adverse effect on Shaw and its reputation, as well as its operations and/or its financial results. In each case, the competitive
events, trends, risks and/or uncertainties may increase or continue to increase. Competition for new subscribers and retention of
existing subscribers may require substantial promotional activity and increase our cost of customer acquisition, decrease our
ARPU, or both. We expect that competition, including aggressive discounting practices by competitors to gain market share, will
continue to increase for all of our businesses.

Consumer Internet

Shaw competes with a number of different types of ISPs offering residential Internet access including traditional telephone
companies, wireless providers and independent ISPs making use of wholesale services to provide Internet access in various
markets.

Shaw expects that consumer demand for higher Internet access speeds and greater bandwidth will continue to be driven by
bandwidth-intensive applications including streaming video, digital downloading and interactive gaming. As described further
under “Shaw’s Wireline Network”, Shaw continues to expand the capacity and efficiency of its wireline network to handle the
anticipated increases in consumer demand for higher Internet access speeds and greater bandwidth, however, there can be no
assurance that our investments in network capacity will continue to meet this increasing demand.

Consumer Video

Shaw’s Consumer video services, delivered through both our wireline and satellite platforms, compete with other distributors of
video and audio signals. We also compete increasingly with unregulated over-the-top video services and offerings available over
Internet connections. Continued improvements in the quality of streaming video over the Internet and the increasing availability
of television shows and movies online will continue to increase competition to Shaw’s Consumer video services. Our satellite
services also compete with illegal satellite services including grey and black market offerings.

Consumer Phone

Shaw’s competitors for Consumer wireline phone services include traditional telephone companies, other wireline carriers, Voice
over Internet Protocol (“VoIP”) providers and wireless providers. Several of such competitors have larger operational and
financial resources than Shaw. In addition, households increasingly rely on wireless services in place of wireline phone services
which negatively affects the business and prospects of our Consumer wireline phone services.

Wireless

Freedom Mobile, formerly WIND Mobile, is a new entrant in the highly competitive Canadian wireless market which is
characterized by three national wireless incumbent carriers and regional participants. The national wireless incumbent carriers
have larger, and more diverse, spectrum holdings than Shaw, as well as larger operational and financial resources than Shaw
and are well established in the market. The LTE-Advanced overlay network will be built using our Wireless division’s AWS-3
spectrum licences. A robust ecosystem of handset devices for the AWS-3 spectrum band may not emerge in a timeframe that
matches the planned roll-out of our LTE-Advanced network. In addition, our Wireless division may face increased competition
from other facilities based or non-facilities based new entrants or alternate technologies.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Business Network Services

Shaw Business competes with other telecommunications carriers in providing high-speed data and video transport and Internet
connectivity services to businesses, ISPs and other telecommunications providers. The telecommunications services industry in
Canada is highly competitive, rapidly evolving and subject to constant change. Shaw Business’ competitors include traditional
telephone companies, competitive access providers, competitive local exchange carriers, ISPs, private networks built by large
end users and other telecommunications companies. In addition, the development and implementation of new technologies by
others could give rise to significant additional competition. Competitors for the delivery of voice and unified communication
services include traditional
leveraging new
technologies to deliver services. Shaw Broadcast Service and Shaw Tracking also compete in industries that are highly
competitive, rapidly evolving and subject to constant change.

resellers and new entrants to the market

telecommunications companies,

Business Infrastructure Services

Shaw’s hybrid IT services business operates in a highly competitive market that includes telecommunications companies,
carriers, ISPs, managed service providers, large real estate investment trusts and other data centre operators, many of which are
well-established in the areas where they operate. Ongoing consolidation within the industry has created, and is expected to
continue to create, large organizations having larger operational and financial resources than Shaw.

Impact of Regulation

As more fully discussed under “Government regulations and regulatory developments”, a majority of our Canadian business
activities are subject to: (i) regulations and policies administered by ISED and/or the CRTC, and (ii) conditions of licenses.
Shaw’s operations, financial results, and future prospects are affected by changes in regulations, policies and decisions,
conditions of licenses and decisions, including changes in interpretation of existing regulations by courts, the government or the
regulators, in particular the CRTC, ISED, Competition Bureau and Copyright Board. This regulation relates to, and may have an
impact on, among other things, licensing, spectrum holdings, products and services, competition, programming carriage and
terms of carriage, strategic transactions, and infrastructure access, and the potential for new or increased fees or costs.
Changes in the regulatory regime may have a material adverse effect on Shaw and its reputation, as well as Shaw operations,
financial results and/or future prospects.

Economic Conditions

The Canadian and U.S. economies are affected by uncertainty in global financial and equity markets and slowdowns in national
and/or global economic growth. Changes in economic conditions may affect discretionary consumer and business spending,
resulting in increased or decreased demand for Shaw’s product offerings. Current or future events caused by volatility in
domestic or international economic conditions or a decline in economic growth may have a material adverse effect on Shaw, its
operations and/or financial results.

Foreign Operations

ViaWest and Shaw’s other U.S. operations are exposed to fluctuations in the U.S. economy, U.S. regulatory changes, and other
political developments, all of which could have an adverse impact on Shaw’s business and financial results. The U.S. tends to
be a litigious environment with larger damages awards compared to Canada. In some instances, Shaw may be subject to the
exclusive jurisdiction of the U.S. courts.

Interest Rates, Foreign Exchange Rates and Capital Markets

Shaw has the following financial risks in its day-to-day operations:

(a)

Interest rates: Due to the capital-intensive nature of Shaw’s operations, the Company uses long-term financing
extensively in its capital structure. The primary components of this structure include banking facilities as more fully
described in Note 13 to the Consolidated Financial Statements, and various Canadian denominated senior notes and
debentures with varying maturities issued in the public markets as more fully described in Note 13 to the Consolidated
Financial Statements.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Interest on bank indebtedness is based on floating rates while the senior notes are primarily fixed-rate obligations. If
required, Shaw uses its credit facility to finance day-to-day operations and, depending on market conditions,
periodically converts the bank loans to fixed-rate instruments through public market debt issues. Increases in interest
rates may have a material adverse effect on Shaw, its operations and/or its financial results.

As at August 31, 2016, 79% of Shaw’s consolidated long-term debt was fixed with respect to interest rates.

(b) Foreign exchange: A portion of Shaw’s debt, capital expenditures, revenues and operating expenses are denominated
in U.S. dollars – both for ViaWest and Shaw’s other U.S. operations. In addition, Shaw’s net investment in ViaWest is
exposed to foreign exchange risk related to fluctuations in exchange rates between the Canadian and U.S. dollar. This
risk is mitigated by certain U.S. dollar denominated debt which is designated as a hedge for the net investment in
ViaWest as well as U.S. dollar forward purchases to reduce foreign exchange exposure to Shaw. Fluctuations in the
value of the Canadian dollar relative to the U.S. dollar may have a material adverse effect on Shaw, its operations and/
or its financial results.

(c) Capital markets: Shaw requires ongoing access to capital markets to support our operations. Changes in capital market
conditions, including significant changes in market interest rates or lending practices, or changes in Shaw’s credit
ratings, may adversely affect our ability to raise or refinance short-term or long-term debt and therefore may have a
material adverse effect on Shaw, its operations and/or its financial results.

Shaw manages its exposure to floating interest rates by maintaining a balance of fixed and floating rate debt. Shaw may enter
into forward contracts in respect of U.S. dollar capital expenditure and operating commitments to manage its exposure to
foreign exchange uncertainty. While hedging and other efforts to manage floating interest rate risk are intended to mitigate
Shaw’s risk exposure, because of the inherent nature and risk of such transactions, those activities can result in losses. If Shaw
hedges its floating interest rate exposure, it may forego the benefits that may otherwise be experienced if rates were to fall and
it is subject to credit risks associated with the counterparties with whom it contracts. In order to minimize the risk of
counterparty default under its swap agreements, Shaw assesses the creditworthiness of its swap counterparties. Further
information concerning the policy and use of derivative financial
instruments is contained in Notes 2 and 28 to the
Consolidated Financial Statements.

Equity Investment in Corus

As at August 31, 2016, the Company had a 38% interest in Corus, which operates a portfolio of multimedia offerings
comprised of specialty television services, radio stations, conventional television stations, a global content business, digital
assets, live events, children’s book publishing, animation software, technology and media services (see “Equity Interest in
Corus”). Each of these businesses faces competition, including competition for subscribers, advertising customers and engaging
content. Corus’ performance affects the value of the Company’s investment in Corus and the Company’s financial results. Corus’
performance may not meet the Company’s expectations (including in respect of Corus’ payment of a regular dividend) in the
near and/or long term.

As Corus is a publicly traded company, its value to the Company may be determined by market factors that do not reflect its
value. This may limit the Company’s ability to market its interest in Corus at a price that reflects the intrinsic value of Corus to
the Company.

Programming Expenses

Expenses for video programming continue to be one of our most significant single expense items. Costs continue to increase,
particularly for sports programming. In addition, as we add programming or distribute existing programming to more of our
subscriber base, programming expenses increase. Although we have been successful at reducing the impact of these cost
increases through the sale of additional services or increasing subscriber rates, there can be no assurance that we will continue
to be able to do so and may have a material adverse effect on Shaw, its operations and/or its financial results.

Satellite Failure

Shaw relies on three satellites (Anik F2, Anik F1R and Anik G1) owned by Telesat Canada (“Telesat”) to provide satellite
services in our Consumer and Business Network Services divisions. The Company owns certain transponders on Anik F2 and has

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

long-term capacity service agreements in place in respect of transponders on Anik F1R, Anik F2 and Anik G1. For transponders
on Anik F1R and Anik F2, the Company does not maintain any indirect insurance coverage as it believes the costs are
uneconomic relative to the benefit which could otherwise be derived through an arrangement with Telesat. In the case of Anik
G1, Telesat is committed to maintaining insurance on the satellite for five years from its April 2013 launch. As collateral for the
transponder capacity pre-payments that were made by the Company to facilitate the construction of the satellite, the Company
maintains a security interest in the transponder capacity and any related insurance proceeds that Telesat recovers in connection
with an insured loss event.

The Company does not maintain business interruption insurance covering damage or loss to one or more of the satellites as it
believes the premium costs are uneconomic relative to the risk of satellite failure. The majority of transponder capacity is
available to the Company on an unprotected, non-preemptible basis, in both the case of the Anik F2 transponders that are
owned by Shaw and the Anik F1R, Anik F2 and Anik G1 transponders that are secured through capacity service agreements.
The Company has priority access to spare transponders on Anik F1R, Anik F2 and Anik G1 in the case of interruption, subject
to availability. In the event of satellite failure, service will only be restored as capacity becomes available. Restoration of
satellite service on another satellite may require repositioning or re-pointing of customers’ receiving dishes, an upgrade of their
video terminal or customers may require a larger dish. The Anik G1 satellite has a switch feature that allows whole channel
services (transponders and available spares) to be switched from extended Ku-band to Ku-band, which provides the Company
with limited back-up to restore failed whole channel services of Anik F1R. Satellite failure could negatively affect levels of
customer service and customer relationships and may have a material adverse effect on Shaw and its reputation, as well as
Shaw’s operations and/or financial results.

Network Failure

Shaw’s business may be interrupted by wireline or wireless network failures, including Shaw’s own networks or third party
networks. Such network failures may be caused by fire damage, natural disaster, power loss, hacking, computer viruses,
disabling devices, acts of war or terrorism and other events which may be beyond Shaw’s control.

As insurance premium costs are uneconomic relative to the risk of failure, Shaw self-insures the plant in the hybrid fibre-coax
network. It is likely that wireline or wireless network damage caused by any one incident would be limited by geographic area
and the resulting business interruption and financial damages would be also limited. In addition, with respect to a wireline
network failure, we expect the risk of loss to be mitigated as most of the backbone fibre network and much of the hybrid fibre-
coax access network is located underground.

Shaw protects its wireline network through a number of measures including physical and information technology security, and
ongoing maintenance and placement of insurance on our network equipment and data centres. In the past, the Company has
successfully recovered from network damage caused by natural disasters without significant cost or disruption of service.

Shaw protects its wireless network and mitigates wireless network failure through physical and information technology security,
ongoing maintenance, and by carrying insurance on its wireless network equipment.

Despite the steps Shaw takes to reduce the risk of wireline and wireless network failure, failures may still occur, and such
failures could negatively affect levels of customer service and relationships which may have a material adverse effect on Shaw
and its reputation, as well as its operations and/or financial results.

Cyber Security Risks

Shaw’s systems and network architecture are designed and operated to be secure, but they are vulnerable to the risks of an
unauthorized third party accessing these systems or its network. This could lead to a number of adverse consequences,
including the unavailability, disruption or loss of Shaw’s services or key functionalities within Shaw’s technology systems or
software or the unauthorized disclosure, corruption or loss of sensitive company, customer or personal
information. Our
insurance may not cover or be adequate to fully reimburse us for any associated costs and losses.

We continue to assess and enhance our cyber security stance within Shaw while we continue to monitor the risks of cyber
attacks and implement appropriate security policies, procedures and information technology systems to mitigate the risk of
cyber attacks.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

External threats to our network are constantly changing, and there is no assurance we will be able to protect the network from
all future threats which may have a material adverse effect on Shaw and its reputation, as well as Shaw’s operations and/or
financial results.

Information Systems and Internal Business Processes

Many aspects of the Company’s businesses depend to a large extent on various IT systems and software, and on internal
business processes. Shaw regularly undertakes initiatives to update and improve these systems and processes. Although the
Company has taken steps to reduce the risks of failure of these systems and processes, there can be no assurance that potential
failures of, or deficiencies in, these systems, processes or change initiatives will not have an adverse effect on Shaw and its
reputation, as well as Shaw’s operations and/or financial results.

Reliance on Suppliers

Shaw is connected to or relies on other telecommunication carriers and certain utilities to conduct its business. Any disruption
to the services provided by these suppliers, including labour strikes and other work disruptions, bankruptcies, technical
difficulties or other events affecting the business operations of these carriers or utilities may affect Shaw’s ability to operate
and, therefore may have a material adverse effect on Shaw and its reputation, as well as Shaw’s operations and/or financial
results.

The Company sources its customer premise and capital equipment, capital builds as well as portions of its service offerings
from certain key suppliers. While the Company has alternate sources for many of these purchases, the loss of a key supplier
may adversely affect the Company’s ability to operate, and therefore may have a material adverse effect on Shaw, its operations
and/or its financial results. There are a limited number of suppliers of popular mobile devices and there is a risk that the
Company will not be able to maintain contracts for its existing supply of mobile devices and/or contract for the supply of new
devices on commercially reasonable terms.

Litigation

Shaw and its subsidiaries are involved in litigation matters arising in the ordinary course and conduct of its business, whether in
Canada or the U.S. Although management does not expect that the outcome of these matters will have a material adverse effect
on the Company, there can be no assurance that these matters, or other legal matters that arise in the future, will not have a
material adverse effect on Shaw and its reputation, as well as Shaw’s operations and/or financial results.

Taxes

Shaw’s business is subject to various tax laws, changes to tax laws and the adoption of new tax laws, regulations thereunder and
interpretations thereof, which may have adverse tax consequences to Shaw.

While Shaw believes it has adequately provided for all income and commodity taxes based on information that is currently
available, the calculation and the applicability of taxes in many cases require significant judgment in interpreting tax rules and
regulations. In addition, Shaw’s tax filings are subject to government audits which could result in material changes in the
amount of current and deferred income tax assets and liabilities and other liabilities which may, in certain circumstances, result
in the assessment of interest and penalties.

Concerns about Alleged Health Risks relating to Radiofrequency Emissions

Concerns about alleged health risks relating to radiofrequency emissions may adversely affect our Wireless division. Some
studies have alleged that links exist between radiofrequency emissions from certain wireless devices and cell sites and various
health problems or possible interference with electronic medical devices, including hearing aids and pacemakers. Our Wireless
division complies with all applicable laws and regulations. Further, our Wireless division relies on suppliers of wireless network
equipment and customer equipment to meet or exceed all applicable regulatory and safety requirements. No definitive evidence
exists of harmful effects from exposure to radiofrequency emissions when legal limits are complied with. Additional studies of
radiofrequency emissions are ongoing and we cannot be certain of results, which could result in additional or more restrictive
regulation or exposure to potential litigation.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Acquisitions, Dispositions and Other Strategic Transactions

Shaw may from time to time make acquisitions to expand its existing businesses or to enter into sectors in which Shaw does not
currently operate, dispositions to focus on core offerings or enter into other strategic transactions. Such acquisitions,
dispositions and/or strategic transactions may fail to realize the anticipated benefits, result in unexpected costs and/or Shaw
may have difficulty incorporating or integrating the acquired business, any of which may have a material adverse effect on
Shaw, its operations and/or financial results.

Holding company structure

Substantially all of Shaw’s business activities are operated by its subsidiaries. As a holding company, our ability to meet our
financial obligations is dependent primarily upon the receipt of interest and principal payments on intercompany advances,
management fees, cash dividends and other payments from our subsidiaries together with proceeds raised by the Company
through the issuance of equity and the incurrence of debt, and from proceeds received on the sale of assets. The payment of
dividends and the making of loans, advances and other payments to Shaw by its subsidiaries may be subject to statutory or
contractual restrictions, are contingent upon the earnings of those subsidiaries and are subject to various business and other
considerations.

Control of the Company

Class A Shares are the only shares entitled to vote on all shareholder matters. Voting control of the Company is held by Shaw
Family Living Trust (“SFLT”) which holds, for the benefit of descendants of JR and Carol Shaw, 17,562,400 Class A Shares,
being approximately 78% of the issued and outstanding shares of such class as at August 31, 2016. The sole trustee of SFLT
is a private company owned by JR Shaw and having a board comprised of seven directors, including JR Shaw as chair, Carol
Shaw, and four other members of JR Shaw’s family. Accordingly, JR Shaw, through SFLT and its trustee, is able to elect a
majority of the Board of Directors of the Company and to control any vote by the holders of Class A Shares.

Dividend Payments are not Guaranteed

Shaw currently pays monthly common share and quarterly preferred share dividends in amounts approved on a quarterly basis
by the Board of Directors. Over the long term, Shaw expects to continue to pay dividends from its free cash flow; however,
balance sheet cash and/or credit facilities may be used to stabilize dividends from time to time. Although Shaw intends to make
regular dividend payments, dividends are not guaranteed as actual results may differ from expectations and there can be no
assurance that the Company will continue common or preferred share dividend payments at the current level. In addition to the
standard legislated solvency and liquidity tests that must be met, the Company would not be able to declare and pay dividends
if there was an event of default or a pending event of default would result (as a consequence of declaring and paying dividends)
under its credit facilities.

DISCUSSION OF OPERATIONS AND FOURTH QUARTER

To comply with the requirements of Items 1.4 (Discussion of Operations) and 1.10 (Fourth Quarter) of Form 51-102F1 of
National Instrument 51-102, the sections entitled “Discussion of Operations” and “Overview” in the Company’s Management’s
Discussion and Analysis for the fourth quarter and year ended August 31, 2016 (the “2016 Fourth Quarter MD&A”) are
incorporated by reference herein. The 2016 Fourth Quarter MD&A can be found on SEDAR at www.sedar.com.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

SUMMARY OF QUARTERLY RESULTS

Quarter

Revenue

Operating
income
before
restructuring
costs and
amortization(1)

Net income
from
continuing
operations
attributable to
equity
shareholders

Net income
attributable
to equity
shareholders

Net
income(2)

Basic and
diluted
earnings
per share
from
continuing
operations

Basic and
diluted
earnings
per share

(millions of Canadian dollars except per
share amounts)
2016
Fourth
Third
Second
First

Total
2015
Fourth
Third
Second
First

Total

1,306
1,283
1,151
1,144

4,884

1,131
1,135
1,118
1,100

4,484

549
555
502
508

2,114

525
527
498
487

2,037

144
58
116
138

456

247
136
135
148

666

154
700
156
209

154
704
164
218

1,219

1,240

272
202
163
219

856

276
209
168
227

880

0.29
0.11
0.24
0.28

0.92

0.51
0.28
0.28
0.31

1.38

0.31
1.44
0.32
0.43

2.50

0.57
0.42
0.34
0.46

1.79

(1)

(2)

Refer to Key performance drivers.
Net income attributable to both equity shareholders and non-controlling interests.

While financial results for the Company are generally not subject to significant seasonal fluctuations, subscriber activity may
fluctuate from one quarter to another. Subscriber activity may also be affected by competition and Shaw’s promotional activity.
Further, satellite subscriber activity is modestly higher around the summer time when more subscribers have second homes in
use. Shaw’s wireline, satellite, wireless or data centre businesses do not depend on any single customer or concentration of
customers.

Fourth quarter net income decreased $550 million compared to the third quarter of fiscal 2016 mainly due to lower income
from discontinued operations relating primarily to the gain on the divestiture of the former Media division recorded in the third
quarter, decreased operating income before restructuring costs and amortization, and higher income taxes. Partly offsetting the
decrease in net income were decreases in net other costs and revenues and restructuring costs. Net other costs and revenue
decreased primarily due to non-recurring charges recorded in the third quarter, including a $17 million impairment of goodwill
relating to the Tracking business, a $51 million impairment of the Company’s joint venture investment in shomi, a $20 million
write-down of a private portfolio investment, $12 million in acquisition related costs and a $10 million loss from an equity
accounted associate. See “Other income and Expense” for further detail on non-operating items.

Net income for the third quarter increased $540 million compared to the second quarter of fiscal 2016 mainly due to higher
income from discontinued operations relating primarily to the gain on the divestiture of the former Media division, increased
operating income before restructuring costs and amortization and lower income taxes. Partly offsetting the net income
improvement in the quarter were: i) decreased net other costs and revenue; ii) increased restructuring charges; and iii)
increased amortization. Net other costs and revenue decreased primarily due to $17 million impairment of goodwill relating to
the Tracking business, a $51 million impairment of the Company’s shomi joint venture investment, a $20 million write-down of
a private portfolio investment and a $10 loss from an equity accounted associate.

In the second quarter of 2016, net income decreased $54 million compared to the first quarter of fiscal 2016 mainly due to
decreased income from discontinued operations of $32 million, primarily due to the seasonality of the Media business reflected
in income from discontinued operations, net of tax, and net other costs and revenues of $13 million. Net other costs and
revenues decreased primarily due to $8 million of costs recorded in the quarter related to the acquisition of WIND and INetU.

In the first quarter of 2016, net income decreased $58 million compared to the fourth quarter of 2015 mainly due to a change
in net other costs and revenues of $140 million and decrease in operating income before restructuring costs and amortization

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

of $17 million offset by an increase in income from discontinued operations, net of tax, of $51 million and a decrease in
income taxes of $50 million. Net other costs and revenues decreased primarily due to a fourth quarter 2015 gain on the sale of
wireless spectrum of $158 million less the impact of a $27 million write-down of a private portfolio investment in the same
period offset by an increase in the equity loss of a joint venture of $5 million in the first quarter of 2016.

In the fourth quarter of 2015, net income increased $67 million primarily due to improved net other revenue items of $191
million partially offset by lower income from discontinued operations, net of tax, of $44 million and higher income tax expense
of $70 million. The improvement in net other costs and revenue items was due to the combined effects of the aforementioned
sale of spectrum licenses and write-down of a private portfolio investment during the fourth quarter and the $59 million net
charge arising in the third quarter related to an impairment of goodwill, write-down of IPTV assets and proceeds received on the
Shaw Court insurance claim.

In the third quarter of 2015, net income increased $41 million due to higher operating income before restructuring costs and
amortization of $29 million, an increase in income from discontinued operations, net of tax, of $40 million, lower restructuring
costs of $35 million and $11 million of proceeds related to the Shaw Court insurance claim, partially offset by a charge for
impairment of goodwill of $15 million and write-down of IPTV assets of $55 million as well as the distributions received from a
venture capital fund in the second quarter. The impairment of goodwill was in respect of the Tracking operations in the
Business Network Services division and was a result of the Company’s annual impairment test of goodwill and indefinite-life
intangibles in the third quarter. The write-down of IPTV assets was a result of the Company’s decision to work with Comcast to
begin technical trials of their cloud-based X1 platform.

In the second quarter of 2015, net income decreased $59 million due to lower income from discontinued operations, net of
tax, of $46 million and restructuring expenses of $36 million partially offset by higher operating income before restructuring
costs and amortization of $10 million, net other costs and revenue items of $24 million due to the aforementioned venture
capital fund distributions.

In the first quarter of 2015, net income increased $35 million due to income from discontinued operations, net of tax, of $56
million and a decrease in income taxes of $26 million, partially offset by increases in amortization of $33 million and net other
costs of $17 million. The increase in net other costs and revenue was primarily due to an equity loss of $13 million in respect
of the Company’s joint venture interest in shomi.

The following further assists in explaining the trend of quarterly revenue and operating income before restructuring costs and
amortization:

Growth (losses) in subscriber statistics as follows:

Subscriber Statistics

Video – Cable
Video – Satellite
Internet
Phone
Wireless – Postpaid
Wireless – Prepaid

2016

2015

First

Second

Third

Fourth

First

Second

Third

Fourth

(20,900)
(12,628)
8,418
(19,730)
–
–

(39,354)
(3,560)
2,788
(11,369)

(23,773)
(25,993)
1,113
(6,780)
(8,302) 12,064
(13,094)
(9,767)
27,031
– 639,997
12,788
– 363,472

(15,591)
(17,980)
14,048
(599)
–
–

(35,967)
(8,254)
(1,819)
(12,027)
–
–

(24,524)
(2,820)
7,212
(20,974)
–
–

(39,315)
(8,146)
2,699
(29,683)
–
–

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

RESULTS OF OPERATIONS

OVERVIEW OF FISCAL 2016 CONSOLIDATED RESULTS

(millions of Canadian dollars except per share amounts)

2016

2015

2014

Operations:

Change

2016
%

2015
%

Revenue
Operating income before restructuring costs and amortization(1)
Operating margin(1)
Funds flow from continuing operations(2)
Net income from continuing operations
Income from discontinued operations, net of tax
Net income
Free cash flow(1)

4,884
2,114

4,486
2,037

4,219
1,909

43.3% 45.4% 45.3%

1,483
456
784
1,240
482

1,398
666
214
880
653

1,302
606
281
887
698

8.9
3.8
(2.1pts)
6.1
(31.5)
>100.0
40.9
(26.2)

6.3
6.7
0.1pts
7.4
9.9
(23.8)
(0.8)
(6.4)

Balance sheet:

Total assets
Long-term financial liabilities

Long-term debt (including current portion)
Other financial liabilities

Per share data:

Basic earnings per share

Continuing operations
Discontinued operations

Diluted earnings per share
Continuing operations
Discontinued operations

Weighted average number of participating shares outstanding during

period (millions)

Cash dividends declared per share

Class A
Class B

15,244 14,564 13,250

5,612
5

5,669
20

4,690
5

0.92
1.59

2.51

0.92
1.59

2.51

1.40
0.40

1.80

1.39
0.40

1.79

1.30
0.54

1.84

1.30
0.54

1.84

480

468

457

1.1825 1.1613 1.0775
1.1850 1.1638 1.0800

(1)

(2)

Refer to Key performance drivers.
Funds flow from operations is presented before changes in non-cash working capital as presented in the Consolidated
Statements of Cash Flows.

Fiscal 2016 Highlights

Š
Š
Š
Š

Net income was $1.24 billion for fiscal 2016 compared to $880 million in 2015.
Earnings per share were $2.51 in fiscal 2016 compared to $1.80 in 2015.
Revenue for fiscal 2016 improved 8.9% to $4.88 billion from $4.49 billion last year.
Operating income before restructuring costs and amortization of $2.11 billion in fiscal 2016 was up 3.8% over
last year’s amount of $2.04 billion.
Consolidated free cash flow in fiscal 2016 was $482 million compared to $653 million in 2015.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

During 2016 the Company’s dividend rates on Shaw’s Class A Participating Shares and Class B Non-Voting
Participating Shares were $1.1825 and $1.1850 respectively. Dividends paid in 2016 were $568 million gross of
amounts attributed to the dividend reinvestment plan.

Significant acquisitions, financings and other transactions:

ViaWest acquisition of INetU, Inc.

On December 15, 2015, ViaWest closed the acquisition of 100% of the shares of INetU, Inc. (“INetU”) for
US$162 million which was funded through a combination of borrowings under ViaWest’s and the Company’s
revolving credit facilities as well as incremental term loan proceeds under ViaWest’s credit facility.
INetU is a solutions provider of public, private and hybrid cloud environments offering managed security and
compliance services. The acquisition of INetU allowed ViaWest to add new services to its cloud and
managed offerings, and expanded its geographical footprint with eastern U.S. and European cloud locations.

Acquisition of Mid-Bowline Group Corp and its wholly owned subsidiary WIND Mobile Corp.

On March 1, 2016, the Company completed the acquisition of 100% of the shares of Mid-Bowline Group
Corp. and its wholly owned subsidiary WIND Mobile Corp. for an enterprise value of $1.6 billion which was
funded through a combination of cash on hand, a drawdown of $1.3 billion on the Company’s credit
facilities and the issuance of 2,866,384 Class B Non-Voting Participating Shares.
Š

The fair value of purchase consideration consisted of $1.59 billion in cash and $68 million in shares.
The acquisition of WIND Mobile led to the creation of our Wireless division.

The addition of wireless enables Shaw to combine the power of fibre, coax, Wi-Fi and wireless networks to
deliver a seamless experience of anytime and anywhere enhanced connectivity within our operating
footprint.

Sale of Shaw Media Inc.

Financing activity

On April 1, 2016, the Company entered into an agreement with Corus, a related party subject to common voting
control, to sell 100% of its wholly owned subsidiary Shaw Media Inc. for a purchase price of approximately
$2.65 billion, comprised of $1.85 billion of cash and 71,364,853 Corus Class B non-voting participating
shares representing approximately 37% of Corus’ total issued equity of Class A and Class B shares.
Š

For fiscal 2016, the assets and liabilities, operating results and operating cash flows for the
previously reported Media segment were presented as discontinued operations separate from the
Company’s continuing operations. Prior period financial information was also reclassified to present
the former Media division as a discontinued operation.
The Company recognized a gain on the divestiture, net of tax, in income from discontinued operations
of $625 million.

Through holding of the shares in Corus, the Company will effectively retain an indirect, non-controlling
interest in the former Media division subsequent to the sale, but the Company will no longer have control
over the Media division.
The Company participates in Corus’ dividend reinvestment program for its initial
investment in Corus
Class B Shares. For the year ended August 31, 2016, the Company received dividends of $34 million from
Corus that were reinvested through the program into additional Corus Class B shares. At August 31, 2016,
the Company owned 74,135,891 Corus Class B shares having a fair value of $911 million and representing
38% of the total issued equity of Corus.

During 2012, a syndicate of banks provided the Company with an unsecured $1 billion credit facility which
includes a maximum revolving term facility of $50 million. During 2014, the Company amended the terms
of the facility to extend the maturity date from January 2017 to December 2019. During 2016, the
Company elected to increase its borrowing capacity by $500 million under the terms of the amended facility
to a total of $1.5 billion. Funds are available to the Company in both Canadian and US dollars. Interest
rates fluctuate with Canadian prime and bankers’ acceptance rates, US bank base rates and LIBOR rates.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Š
Š

During 2016, ViaWest entered into an incremental US$80 million term loan and increased the borrowing
capacity available on the revolving facility by US$35 million. The incremental term loan has quarterly
principal repayments commencing May 2016 with the balance due on maturity in March 2022. Interest
rates fluctuate with LIBOR, US prime and US Federal Funds rates and the facilities are secured by a first
priority security interest in specific assets pursuant to the terms of the Security Agreement
On February 1, 2016, the Company repaid $300 million floating rate senior notes.
On February 19, 2016, the Company issued $300 million senior notes at a rate of 3.15% due February 19,
2021.
In connection with the acquisition of WIND Mobile on March 1, 2016, the Company drew down $1.3 billion
on its credit facility comprised of a $1.0 billion non-revolving credit facility with a syndicate of lenders that
was entered into on March 1, 2016 along with $300 million drawn on the Company’s existing credit facility.
These amounts were repaid on April 1, 2016 using the cash proceeds received from the Shaw Media
disposition.
On May 9, 2016, the Company repaid $300 million 6.15% senior notes.

Other items of significance
Š

The Company has a 50% interest in Shomi Partnership (“shomi”) a joint venture arrangement with Rogers
Communications Inc. (“Rogers”), a subscription video-on-demand service that launched in November 2014.
Subsequent to the year end, shomi announced its decision to wind down its operations with service ending
November 30, 2016. As a result, the Company expects to incur an investment loss of up to $120 million in
its first quarter ending November 30, 2016 relating to estimated provisions for future liabilities in shomi.
During 2016, the Company underwent a restructuring following a set of significant asset realignment
initiatives, including the acquisition of WIND and divestiture of Shaw Media. As part of the restructuring,
the Company initiated an efficiency program that will deliver fiscal 2017 operating cost and capital
efficiencies, in aggregate, of approximately $75 million. Approximately 200 employees were affected by the
2016 restructuring of which $23 million of restructuring costs were recorded relating primarily to severance
and employee related costs.

Fiscal 2015 Highlights:

Š
Š
Š
Š

Š
Š

Net income was $880 million for fiscal 2015 compared to $887 million in 2014.
Earnings per share were $1.80 in fiscal 2015 compared to $1.84 in 2014.
Revenue for fiscal 2015 improved 6.3% to $4.49 billion from $4.22 billion in 2014
Operating income before restructuring costs and amortization of $2.04 billion in fiscal 2015 was up 6.7% over
2014 amount of $1.91 billion.
Consolidated free cash flow in fiscal 2015 was $653 million compared to $698 million in 2014.
During 2015 the Company increased the dividend rate on Shaw’s Class A Participating Shares and Class B Non-
Voting Participating Shares to an equivalent annual per share dividend rate of $1.1825 and $1.185 respectively.
Dividends paid in 2015 were $535 million gross of amounts attributed to the dividend reinvestment plan.

Significant acquisitions, financings and other transactions:

Acquisition of ViaWest

On September 2, 2014, the Company closed the acquisition of 100% of the shares of ViaWest for an
enterprise value of US $1.2 billion which was funded through a combination of cash on hand, assumption
of ViaWest debt and a drawdown of US $330 million on the Company’s credit facility.
The ViaWest acquisition provided the Company with a growth platform in the North American data centre
sector and represented another step in expanding technology offerings for mid-market enterprises in Western
Canada.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Other items of significance
Š

In April 2014 the Company announced changes to the structure of its operating divisions to improve overall
efficiency while enhancing its ability to grow as the leading network and content experience company.
Commencing in fiscal 2015, Shaw’s residential and enterprise services were reorganized into new Consumer
and Business units, respectively. The organization structure realignment efforts included the following
initiatives:
Š

Adapting its customer care operations into centres of expertise in order to improve the end-to-end
customer service experience;
Restructuring certain functions within the Business Network Services division to improve customer
service and performance; and
Organizational changes in the former Media division to transition from a traditional broadcaster to a
broader focus media organization.
In 2015, the Company recorded $52 million in respect of continued restructuring, primarily related to
severance and employee related costs, which impacted approximately 1,700 employees.

During fiscal 2015, the Company entered into a joint venture arrangement with Rogers to form shomi, a
subscription video-on-demand. The service was launched in early November 2014.
During 2013, the Company granted Rogers an option to acquire its wireless spectrum licenses. The exercise
of the option and the sale of the wireless spectrum licenses were subject to various regulatory approvals and
therefore, the licenses were not classified as held for sale. During fiscal 2015, the regulatory reviews
concluded at which time Rogers exercised its option and the transfer was completed. The Company had
previously received $50 million in respect of the purchase price of the option to acquire wireless spectrum
licenses and a $200 million deposit in respect of the option exercise price. The Company received an
additional $100 million when the transaction completed and recorded a gain of $158 million.
During 2013, the Company established a notional fund, the accelerated capital fund, of up to $500 million
with proceeds received, and to be received, from strategic transactions. Accelerated capital initiatives were
funded through this fund and not cash generated from operations. Key investments included the Calgary
data centres, further digitization of the network and additional bandwidth upgrades, development of IP
delivery of video, expansion of the Wi-Fi network, and additional innovative product offerings related to
Shaw Go WiFi and other applications to provide an enhanced customer experience. Approximately $110
million was invested in fiscal 2013, $240 million in fiscal 2014, and $150 million in fiscal 2015. The
accelerated capital fund was closed in fiscal 2015.

Fiscal 2014 Highlights:

Significant acquisitions, financings and other transactions:

In 2014, we adopted a program called “Focus to Deliver” designed to enhance our efficiency and growth potential
by ensuring business decisions are made in accordance with disciplined customer-centric criteria.
Shaw also continued to invest in and build awareness of Shaw Go WiFi and as at August 31, 2014 had
approximately 45,000 hotspots and 1.25 million devices registered on the network. The Company increased its
equivalent annual per share dividend rate on Shaw’s Class A Participating Shares and Class B Non-Voting
Participating Shares to an equivalent dividend rate of $1.0975 and $1.10 respectively. Dividends paid in 2014
were $485 million gross of amounts attributed to the dividend reinvestment plan.
The Company conducted a number of capital market activities, including:
Š
Š
Š

The issuance of 4.35% $500 million senior unsecured notes due January 31, 2024.
The issuance of $300 million floating rate senior unsecured notes due February 1, 2016.
The redemption of $600 million senior unsecured notes due June 2, 2014.

Revenue and operating income before restructuring costs and amortization

Consolidated revenue of $4.88 billion for fiscal 2016 improved 8.9% over $4.49 billion for fiscal 2015. Revenue growth was
due to the addition of the new Wireless division and customer growth in the Business Network Services and the Business
Infrastructure Services divisions as well as due to the incremental revenue acquired with the purchase of INetU. Consumer

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

revenue was comparable to the prior year where improvements in revenue from annual August rate increases and growth in
Internet RGUs were offset by video, phone and satellite RGU declines and lower On Demand revenues.

Operating income before restructuring costs and amortization of $2.11 billion for the twelve month period improved 3.8%
compared to $2.04 billion for fiscal 2015. The improvement reflects the addition of the Wireless division and growth in the
Business Infrastructure Services and Business Network Services divisions attributable to profitable customer growth and the
acquisition of INetU. This improvement was partially offset by lower operating income before restructuring costs and
amortization in the Consumer division related primarily to higher costs associated with the deployment of FreeRange TV and
programming.

Amortization

(millions of Canadian dollars)
Amortization revenue (expense) –
Deferred equipment revenue
Deferred equipment costs
Property, plant and equipment, intangibles and other

2016

2015

67
(151)
(873)

78
(164)
(778)

Change
%

(14.1)
7.9
(12.2)

Amortization of deferred equipment revenue and deferred equipment costs decreased over the comparable year primarily due to
the impact of the fluctuation in the sales mix of equipment, timing and volume of sales and amortization periods for amounts in
respect of customer premise equipment, as well as changes in customer pricing on certain equipment.

Amortization of property, plant and equipment, intangibles and other increased 12.2% for the year ended August 31, 2016
over the comparable periods due to amortization related to the new Wireless division as well as the effect of higher foreign
exchange rates on the translation of ViaWest and the amortization of new expenditures exceeding the amortization of assets that
became fully amortized during the periods

Amortization of financing costs and Interest expense

(millions of Canadian dollars)

Amortization of financing costs – long-term debt
Interest expense

2016

2015

5
301

4
283

Change
%

25.0
6.4

Interest expense for the twelve month period ended August 31, 2016 increased over the comparable period primarily due to
increased debt related to business acquisitions, foreign exchange on U.S. dollar denominated debt and a decrease in
capitalized interest.

Other income and expenses

(millions of Canadian dollars)

Business acquisition costs
Equity loss of an associate or joint venture
Gain on sale of wireless spectrum licenses
Impairment of goodwill
Other losses

Increase
(decrease)
in
income

(15)
(5)
(158)
(2)
(58)

(238)

2016

2015

(21)
(61)
–
(17)
(102)

(201)

(6)
(56)
158
(15)
(44)

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

In fiscal 2016, the Company incurred $20 million of acquisition related costs for professional fees paid to lawyers, consultants,
advisors and other related costs in respect of the acquisition of WIND which closed on March 1, 2016, and $1 million related
to the acquisition of INetU. During the first quarter of the prior year, $6 million of costs were incurred in respect of the
acquisition of ViaWest.

The Company recorded an equity loss of $52 million in fiscal 2016 (2015 – $56) related to its interest in shomi, the
subscription video-on-demand service launched in early November 2014. The equity loss includes amounts in respect of the
development and launch of the business. The Company recorded an equity loss of $10 million in fiscal 2016 (2015 – $nil)
related to its interest in Corus.

In fiscal 2014, Rogers Communications Inc. exercised its option to acquire the Company’s AWS spectrum as announced in
January 2013. Previously the Company received $50 million in respect of the purchase price of the option to acquire wireless
spectrum licenses and a $200 million deposit in respect of the option exercise price. The Company received an additional
$100 million when the transaction completed in fiscal 2015 and recorded a gain of $158 million in that period.

As a result of the Company’s annual impairment test of goodwill and indefinite-life intangibles, an impairment charge of $17
million was recorded in fiscal 2016 with respect to the Tracking operations in the Business Network Services division.

Other losses generally includes realized and unrealized foreign exchange gains and losses on U.S. dollar denominated current
assets and liabilities, gains and losses on disposal of property, plant and equipment and minor investments, and the Company’s
share of the operations of Burrard Landing Lot 2 Holdings Partnership. In the current year, the category also includes a write-
down of $54 in respect of the Company’s investment in shomi, a write-down of $20 in respect of a private portfolio investment
and asset write-downs of $16. In the prior year, the category included a write-down of $6 in respect of a property held for sale,
distributions of $27 from a venture capital fund investment, a write-down of $27 in respect of a private portfolio investment,
additional proceeds of $15 related to the fiscal 2012 Shaw Court insurance claim and asset write-downs of $55.

Subsequent to the period end, shomi, announced an orderly wind down with service ending November 30, 2016. As a result,
the Company expects to incur an investment loss of up to $120 million in its first quarter ending November 30, 2016 relating
to a provision for future liabilities in shomi.

Income tax expense

The income tax expense was calculated using current statutory income tax rates of 26.2% for 2016 and 25.5% for 2015 and
was adjusted for the reconciling items identified in Note 23 to the Consolidated Financial Statements.

Earnings per share

(millions of Canadian dollars except per share amounts)

Net income
Weighted average number of participating

shares outstanding during period (millions)

Earnings per share

Basic
Diluted

2016

2015

Change
%

1,240

880

40.9

480

468

2.51 1.80
2.51 1.79

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Net income

Net income was $1.24 billion in 2016 compared to $880 million in 2015. The year-over-year changes are summarized in the
table below.

(millions of Canadian dollars)

Increased operating income before restructuring costs and amortization
Decreased restructuring costs
Increased amortization
Increased interest expense
Change in other net costs and revenue(1)
Decreased income taxes
Increased income from discontinued operations, net of tax

77
16
(93)
(18)
(239)
47
570

360

(1)

Net other costs and revenue includes gains on sales of wireless spectrum licenses and media assets, business acquisition
costs, accretion of long-term liabilities and provisions, debt retirement costs, equity loss of an associate or joint venture,
impairment of goodwill and other losses as detailed in the Consolidated Statements of Income.

Net income for the twelve month period ended increased $360 million relative to the comparable period primarily due to higher
income from discontinued operations, net of tax, higher operating income before restructuring and amortization and a decrease
in income taxes. Partly offsetting the improvement were increases in net other costs and revenue, higher interest expense and
amortization, and reduced income from discontinued operations, net of tax, for the period following the divestiture.

Net other costs and revenues were unfavourable primarily due to amounts incurred in the third quarter related to the acquisition
of WIND, a $17 million impairment of goodwill relating to the Tracking business, the impairment and equity loss of the
Company’s joint venture in shomi of $54 million, the write-down of private portfolio investment and a $10 million loss from an
equity accounted associate. See “Other income and Expense” for further detail on non-operating items.

SEGMENTED OPERATIONS REVIEW

CONSUMER

FINANCIAL HIGHLIGHTS

(millions of Canadian dollars)

Revenue

Operating income before restructuring costs and amortization(1)
Operating margin(1)

(1)

Refer to Key performance drivers.

2016

2015

Change
%

3,752

–

1,667

1,686

(1.1)

44.4% 44.9% (0.5pts)

Consumer revenue for the year of $3.8 billion was comparable to last year. The effect of price adjustments and growth in
Internet was offset by higher promotional costs, reduced On-Demand revenues and lower video and phone subscribers.

Operating income before restructuring costs and amortization of $1.67 billion decreased 1.1% over the prior year. The year-to-
date result was affected primarily by higher expenses including implementation and recurring costs attributable to the launch of
FreeRange TV, and programming costs due to annual contracted increases and new content, offset partially by lower employee
related costs due in part to the efficiency program enacted in the third quarter.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

BUSINESS NETWORK SERVICES

Financial Highlights

(millions of Canadian dollars)

Revenue

Operating income before restructuring costs and amortization(1)
Operating margin(1)

(1)

Refer to Key performance drivers.

2016

2015

Change
%

548

520

5.4

265
48.4% 49.2% (0.8pts)

256

3.5

Revenue of $548 million was 5.4% higher than the prior year primarily due to customer growth in both small to medium size
businesses and in large enterprise markets as well as an August 2016 rate increase for legacy video, internet and phone
products. The core business, which excludes satellite services, increased revenues 7.0% on a full year basis, reflecting
continued customer growth converting to or adding Shaw’s Smart suite of products.

Operating income before restructuring costs and amortization of $265 million improved 3.5% over the comparable year due to
consistent customer growth trends throughout fiscal 2016 partly offset by the incremental costs associated with pursuing new
customer opportunities including additional employee and marketing costs incurred relating to the Smart suite of products.

BUSINESS INFRASTRUCTURE SERVICES

Financial Highlights

(millions of Canadian dollars)

Revenue

Operating income before restructuring costs and amortization(1)
Operating margin(1)

(1)

Refer to Key performance drivers.

2016

2015

Change
%

334

246

35.8

123
36.8% 38.6% (1.8pts)

29.5

Revenue for the year was $334 million and operating income before restructuring costs and amortization was $123 million. For
the year, revenue of $334 million increased 35.8% over the prior year due primarily to the acquisition of INetU and customer
growth in addition to a favourable foreign exchange impact and a full year of results from AppliedTrust, acquired in the fourth
quarter of 2015. Excluding the effect of foreign exchange, revenue for the U.S. based operations increased by 24.3% to
US$252 million for the twelve month period. Excluding the effect of INetU, revenue for the U.S. based operations increased by
12.0% to US$227 million for the twelve month period.

WIRELESS

Financial Highlights

(millions of Canadian dollars)

Revenue

Operating income before restructuring costs and amortization(1)
Operating margin(1)

(1)

Refer to Key performance drivers.

2016

280

59
21.1%

In fiscal 2016, the Company reported six months of operating results from the newly created Wireless division which was
formed with the acquisition of WIND which was acquired on March 1, 2016.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

During 2016, our Wireless division reached a milestone in acquiring its one-millionth combined postpaid and prepaid
subscriber. The year ended with 667,028 postpaid subscribers and 376,260 prepaid subscribers and ARPU of $37.40,
representing a 6% increase since the date of acquisition.

CAPITAL EXPENDITURES AND EQUIPMENT COSTS

(millions of Canadian dollars)

Consumer and Business Network Services

New housing development
Success based
Upgrades and enhancements
Replacement
Buildings and other

Total as per Note 24 to the audited annual consolidated financial statements

Business Infrastructure Services
Total as per Note 24 to the audited annual consolidated financial statements

Wireless
Total as per Note 24 to the audited annual consolidated financial statements

Year ended August 31,

2016

2015

105
275
401
43
91

915

106
284
353
35
176

954

Change
%

(0.9)
(3.2)
13.6
22.9
(48.3)

(4.1)

155

152

2.0

121

–

n/a

7.7

Consolidated total as per Note 24 to the audited annual consolidated financial statements(1)

1,191

1,106

(1)

Fiscal 2015 includes $150 million related to certain capital investments that were funded from the accelerated capital
fund.

Capital investment was $1.2 billion in the current year compared to $1.1 billion in the prior year which included $150 million
of investment funded through the accelerated capital fund. The accelerated capital fund initiatives, which were completed in
the fourth quarter of 2015, included investment on new internal and external Calgary data centres, increasing network capacity,
next generation video delivery systems, back office infrastructure upgrades, and expediting the Wi-Fi infrastructure build.

Consumer and Business Network Services

Success based capital for the twelve month period of $275 million was moderately lower than the comparable periods last year.
The current year decrease in success based capital was due primarily to lower phone installations and decreased advanced
Internet Wi-Fi modem spend partially offset by higher Satellite success based capital spend driven by higher customer
activations, increased equipment discounts and lower rental returns. Rental returns decreased in the year due mainly to the
termination of the Satellite rental program.

Investment in the combined upgrades and enhancement and replacement categories was $444 million, a $56 million increase
over fiscal 2015 due to: i) investment in the wireline network including significant bandwidth and upgrade programs; ii) next
generation video delivery platforms necessary to support the rollout of Comcast’s X1 and TVE products; iii) timing of bulk
material and vehicle purchases; iv) initial investment in support of Satellite MPEG2 to MPEG4 upgrade: v) investment in
Business Network Services managed Wi-Fi and SmartVoice products; and vi) mainline upgrade activities. Increased investments
were partly offset by lower spend on Shaw Go WiFi access points and fibre builds in support of Business Network Services.

Investment in buildings and other of $91 million for the twelve month period was down $85 million over the comparable
period. The decreases in each of the current quarter and year-to-date periods relate to lower spend on the internal data centre,
Shaw Court refurbishment expenditures, lower internal network, software and equipment upgrades and lower capitalized
interest.

Capital spend on new housing development was $105 million comparable to the prior year.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Business Infrastructure Services

Capital investment of $155 million for the twelve month period was primarily growth related capital investment in core
infrastructure and equipment to expand existing facilities in Denver, Colorado and Portland, Oregon along with development of
the newest data center in Plano, Texas. Also included in the twelve-month period is $11 million related to investment in the
Calgary1 data centre located in Calgary, Alberta facility.

Wireless

Capital investment of $121 million for the six months since the formation of the Wireless division, respectively, represented
investment for the continued improvement in the network infrastructure primarily in the LTE-Advanced core and radio network
rollout readiness project across the network as well as capital investments made on the upgrade of back office systems.

DISCONTINUED OPERATIONS – SHAW MEDIA

Revenue

Eliminations(1)

Operating, general and administrative expenses

Employee salaries and benefits
Purchases of goods and services(2)

Eliminations(1)

Restructuring costs
Amortization(2)
Accretion of long-term liabilities and provisions
Other losses

Income from discontinued operations before tax and gain on divestiture
Income taxes

Income from discontinued operations before gain on divestiture
Gain on divestiture
Income taxes on gain

Income (loss) from discontinued operations, net of tax

Year ended August 31,

2016

2015

610
(46)

564

109
272

381
(46)

335
–
11
2
–

216
57

159
672
47

784

1,080
(78)

1,002

180
558

738
(78)

660
13
30
4
5

290
76

214
–
–

214

(1)

(2)

Eliminations relate to intercompany transactions between continuing and discontinued operations. The costs are included
in continuing operations as they are expected to continue to be incurred subsequent to the disposition.
As of the date the Media division met the criteria to be classified as held for sale, the Company ceased amortization of
non-current assets of the division, including program rights, property, plant and equipment, intangibles and other.
Amortization that would otherwise have been taken in twelve month period amounted to $35 for program rights and $6
for property, plant and equipment, intangibles and other.

For the twelve month period, revenue of $564 million and income from discontinued operations, net of tax, of $784 million
compared to $1.0 billion and $214 million last year, respectively. The revenue decrease was the result of seven months of
results in the current year prior to the divestiture of the former Media division on April 1, 2016. The increase in income from

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

discontinued operations, net of tax, was primarily due to the $672 million gain on the divesture offset by the impact of lower
income from discontinued operations before gain on divestiture, the result of only seven months of results in the current year,
and income taxes on the gain.

FINANCIAL POSITION

Total assets were $15.2 billion at August 31, 2016 compared to $14.6 billion at August 31, 2015. Following is a discussion of
significant changes in the consolidated statement of financial position since August 31, 2015.

Current assets decreased $133 million due to decreases in accounts receivable of $200 million, partially offset by increases in
cash of $7 million and other current assets of $60 million. Accounts receivable decreased primarily due to the sale of the
former Media division, partly offset by accounts receivable of WIND acquired during the third quarter. Cash increased as the
funds provided by operations exceeded the cash outlay for investing and financing activities. Other current assets increased with
the acquisition of WIND.

Investments and other assets increased $756 million primarily due to the Corus Class B shares received as proceeds on the sale
of the Media division, partially offset by equity losses of associates and joint ventures and write-downs of an investment in
shomi and an investment in a privately held entity.

Property, plant and equipment increased $387 million due to the WIND and INetU business acquisitions and capital
investment in excess of amortization, partly offset by property, plant and equipment of the Media division, which was sold
during the third quarter. Other long-term assets increased $16 million mainly due to the acquisition of WIND. Intangibles and
goodwill decreased $343 million due to goodwill and intangibles related to the Media division which was disposed of during the
quarter, partly offset by $1.6 billion of intangibles and $231 million goodwill recorded on the acquisitions of INetU and WIND,
net software intangible additions and the ongoing effect of foreign exchange arising on translation of ViaWest.

Current liabilities decreased $119 million during the quarter due to decreases in the current portion of long-term debt of $196
million and current provisions of $19 million, partially offset by increases of $57 million in accounts payable and accruals, $20
million in income taxes payable and $19 million in unearned revenue. The decrease in current portion of long term debt is due
to the repayment of $300 million variable rate senior notes on February 1, 2016 and $300 million 6.15% senior notes on
May 9, 2016, partly offset by inclusion of $400 million 5.70% senior notes due March 2, 2017. Current provisions decreased
primarily due to lower unpaid restructuring amounts. Accounts payable and accruals increased due the inclusion of accounts
payable related to WIND which was acquired in the third quarter, partially offset by accounts payable related to the Media
division which was sold during the third quarter and the timing of payment and fluctuations in various payables including
capital expenditures and interest. Income taxes payable increased as a result of the current period provision partially offset by
installments made in the period.

Long-term debt increased $139 million due to the issuance of $300 million in fixed rate senior notes at a rate of 3.15% due
February 19, 2021, the debt incurred related to the acquisition of INetU under ViaWest’s and the Company’s credit facility
totaling US $170 million and the effect of foreign exchanges rates on ViaWest’s debt and the Company’s US dollar borrowings
under its credit facility, partially offset by the reclassification of the 6.15% senior notes to current liabilities.

Other long-term liabilities decreased $51 million mainly due to amounts related to the former Media division which was sold
and contributions to employee benefit plans partially offset by actuarial losses recorded on those plans in the current quarter.
Provisions increased due to the addition of WIND asset retirement obligations.

Deferred credits decreased $25 million due to a decline in deferred equipment revenue.

Deferred income tax liabilities increased $39 million primarily due to the amounts recorded on the acquisition of WIND and
INetU, partly offset by amounts related to the former Media division which was sold during the previous quarter and current
year income tax recovery.

Shareholders’ equity increased $649 million primarily due to increases in share capital of $299 million and retained earnings
of $622 million partly offset by decreases in accumulated other comprehensive loss of $33 million and equity attributable to
non-controlling interests of $236 million. Share capital increased due to the issuance of 9,489,566 Class B non-voting
participating shares (“Class B Non-Voting Shares”) under the Company’s option plan and Dividend Reinvestment Plan (“DRIP”)
and the issuance of 2,866,384 Class B Non-Voting Shares in connection with the acquisition of WIND. As at November 15,

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

2016, share capital is as reported at August 31, 2016 with the exception of the issuance of a total of 1,390,525 Class B Non-
Voting Shares upon exercise of options under the Company’s option plan and the DRIP. Retained earnings increased due to
current year earnings of $1.2 billion, partially offset by dividends of $584 million while equity attributable to non-controlling
interests decreased due to their share of current year earnings and derecognition in connection to the sale of Shaw Media.
Accumulated other comprehensive loss decreased due to the net effect of exchange differences arising on the translation of
ViaWest and U.S. dollar denominated debt designated as a hedge of the Company’s net investment in those foreign operations
as well as re-measurements recorded on employee benefit plans.

CONSOLIDATED CASH FLOW ANALYSIS

Operating activities

(millions of Canadian dollars)

Funds flow from operations
Net change in non-cash working capital balances related to operations
Operating activities of discontinued operations

2016

2015

Change
%

1,483 1,398

6.1
(106) >100.0
(56.6)
249

72
108

On a year-to-date basis, funds flow from operations increased over the comparable period primarily due to higher operating
income before restructuring costs and amortization, lower restructuring costs and lower income tax expense, partially offset by
higher business acquisition costs and interest expense. The net change in non-cash working capital balances related to
operations fluctuated over the comparative periods due to changes in accounts receivable balances and the timing of payment
of current income taxes payable and accounts payable and accrued liabilities.

1,663 1,541

7.9

Investing activities

(millions of Canadian dollars)

Cash flow used in investing activities

2016

2015

Decrease

(1,227)

(1,904)

677

For the twelve month period ended August 31, 2016, cash used in investing activities decreased over the comparable period
primarily due to proceeds on the sale of the former Media division, partially offset by higher acquisitions and cash outlays for
capital expenditures and inventory in the current year. The prior year also reflected net proceeds on the sale of wireless
spectrum licenses.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Financing activities

The changes in financing activities during 2016 and 2015 were as follows:

(millions of Canadian dollars)

Bank loans – net borrowings
ViaWest’s credit facilities (net) and finance lease obligations
WIND finance lease obligations
Repay Cdn variable rate senior notes
Issuance of 3.15% senior unsecured notes
Senior notes issuance cost
Repay 6.15% senior unsecured notes
Bank facility arrangement costs
Dividends
Issuance of Class B Non-Voting Shares
Financing activities of discontinued operations

LIQUIDITY AND CAPITAL RESOURCES

2016

2015

69
183
(1)
(300)
300
(2)
(300)
(11)
(393)
38
(12)

(429)

361
52
–
–
–
–
–
(14)
(382)
129
(23)

123

In the current year, the Company generated $482 million of free cash flow, including $132 million of free cash flow from
discontinued operations. Shaw used its free cash flow along with $1.8 billion net proceeds on the sale of the Media division,
$300 million proceeds from a 3.15% senior note issuance, borrowings of $1.4 billion under its credit facilities, borrowings of
$192 million under ViaWest’s credit facility, proceeds on issuance of Class B Non-Voting Shares of $37 million and funding
through the net working capital change of $114 million to repay at maturity $300 million of variable rate senior notes, repay at
maturity $300 million 6.15% senior notes, finance the $223 million acquisition of INetU, finance the $1.6 billion acquisition
of WIND, pay common share dividends of $380 million, make $104 million in financial investments, repay $1.4 billion
borrowings under its credit facilities, pay $35 million in restructuring costs and pay $7 million in other net items.

The Company issues Class B Non-Voting Shares from treasury under its DRIP which resulted in cash savings and incremental
Class B Non-Voting Shares of $188 million during the twelve months ending August 31, 2016.

On December 15, 2015, ViaWest closed the acquisition of 100% of the shares of INetU for approximately US$162 million
which was funded through a combination of borrowings under ViaWest’s and the Company’s revolving credit facilities and
incremental term loan proceeds under ViaWest’s credit facility. In addition, ViaWest’s revolving credit facility was increased
from US$85 million to US$120 million.

On February 11, 2016 the Company amended the terms of its bank credit facility to increase the maximum borrowings from
$1.0 billion to $1.5 billion under the bank credit facility.

The Company entered into an agreement with a syndicate of lenders to provide a $1.0 billion non-revolving term loan facility to
partially fund the acquisition of WIND. The Company used the proceeds of the term loan along with cash on hand, $300 million
borrowings under its existing bank credit facility and proceeds from the issuance of 2,866,384 Class B Non-Voting Shares to
finance the acquisition of WIND on March 1, 2016. The $1.0 billion non-revolving term loan facility and $300 million
borrowings under the Company’s bank credit facility were repaid on April 1, 2016 with the proceeds from the sale of Shaw
Media.

Debt structure and financial policy

Shaw structures its borrowings generally on a standalone basis. With the exception of ViaWest, the borrowings of Shaw are
unsecured. While certain non-wholly owned subsidiaries are subject to contractual restrictions which may prevent the transfer of
funds to Shaw, there are no similar restrictions with respect to wholly-owned subsidiaries of the Company.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

As at August 31, 2016, the ratio of debt to operating income before restructuring costs and amortization for the Company is
2.4 times. Having regard to prevailing competitive, operational and capital market conditions, the Board of Directors has
determined that having this ratio in the range of 2.0 to 2.5 times would be optimal leverage for the Company in the current
environment. Should the ratio fall below this, on an other than temporary basis, the Board may choose to recapitalize back into
this optimal range. The Board may also determine to increase the Company’s debt above these levels to finance specific
strategic opportunities such as a significant acquisition or repurchase of Class B Non-Voting Participating Shares in the event
that pricing levels were to drop precipitously.

Shaw’s and ViaWest’s credit facilities are subject to customary covenants which include maintaining minimum or maximum
financial ratios. At August 31, 2016 Shaw is in compliance with these covenants and based on current business plans, the
Company is not aware of any condition or event that would give rise to non-compliance with the covenants over the life of the
borrowings.

Shaw Credit Facilities

Total Debt to Operating Cash Flow(1) Ratio
Operating Cash Flow(1) to Fixed Charges(2) Ratio

ViaWest Credit Facilities

Total Net Leverage Ratio(3)

Covenant Limit

< 5.00:1
> 2.00:1

≤ 6.50:1

(1)

(2)

(3)

Operating Cash Flow, for the purposes of the covenants,
is calculated as net earnings before interest expense,
depreciation, amortization and current and deferred income taxes, excluding profit or loss from investments accounted for
on an equity basis, for the most recently completed fiscal quarter multiplied by four, plus cash dividends and other cash
distributions received in the most recently completed four fiscal quarters from investments accounted for on an equity
basis.
Fixed Charges are defined as the aggregate of interest expense for the most recently completed fiscal quarter multiplied
by four and dividends paid or accrued on shares (other than participating shares) during the most recently completed four
fiscal quarters.
Total Net Leverage Ratio is calculated as the ratio of consolidated total debt under the facility as of the last day of the
most
the same period.
Consolidated Adjusted EBITDA, for the purposes of the covenants, is calculated similar to Operating income before
restructuring and amortization with adjustments for certain items such as one-time expenses and extraordinary items.

fiscal quarters to Consolidated Adjusted EBITDA of ViaWest

recent completed four

for

On June 30, 2016, 1,987,607 of the Company’s Cumulative Redeemable Rate Reset Class 2 Preferred Shares, Series A
(“Series A Shares”) were converted into an equal number of Cumulative Redeemable Floating Rate Class 2 Preferred Shares,
Series B (“Series B Shares”) in accordance with the notice of conversion right issued on May 31, 2016. As a result of the
conversion, the Company has 10,012,393 Series A Shares and 1,987,607 Series B Shares issued and outstanding. The Series
A Shares will continue to be listed on the TSX under the symbol SJR.PR.A. The Series B Shares began trading on the TSX on
June 30, 2016 under the symbol SJR.PR.B. The annual fixed dividend rate for the Series A Shares, payable quarterly, was reset
to 2.791% for the five year period from and including June 30, 2016 to but excluding June 30, 2021. The floating quarterly
dividend rate for the Series B Shares was set at an annual dividend rate of 2.539% for the period from and including June 30,
2016 to but excluding September 30, 2016. During the quarter, the floating quarterly dividend rate for the Series B Shares
was set at an annual dividend rate of 2.512% for the period from and including September 30, 2016 to but excluding
December 31, 2016. The floating quarterly dividend rate will be reset quarterly.

Based on the aforementioned financing activities, available credit facilities and forecasted free cash flow, the Company expects
to have sufficient liquidity to fund operations and obligations, including maturing debt, during the upcoming fiscal year. On a
longer-term basis, Shaw expects to generate free cash flow and have borrowing capacity sufficient to finance foreseeable future
business plans and refinance maturing debt.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Discussion and Analysis
August 31, 2016

Off-balance sheet arrangement and guarantees

Guarantees
Generally it is not the Company’s policy to issue guarantees to non-controlled affiliates or third parties; however, it has entered
into certain agreements as more fully described in Note 25 to the Consolidated Financial Statements. As disclosed thereto,
Shaw believes it is remote that these agreements would require any cash payment.

Contractual obligations
The amounts of estimated future payments under the Company’s contractual obligations at August 31, 2016 are detailed in the
following table.

Contractual Obligations

(millions of Canadian dollars)

Long-term debt(1)
Operating obligations(2)
Purchase obligations(3)
Other obligations(4)

Total

8,797
1,383
215
5

Within
1 year

710
310
163
–

Payments due by period

2 – 3 years

4 – 5 years

More than
5 years

570
455
52
5

3,048
295
–
–

3,343

4,469
323
–
–

4,792

10,400 1,183

1,082

(1)

(2)

(3)

(4)

Includes principal repayments and interest payments.
Includes maintenance and lease of satellite transponders, program related agreements, lease of transmission facilities
and premises and exclusive rights to use intellectual property in Canada.
Includes capital expenditure and inventory purchase commitments.
Includes other non-current financial liabilities.

ADDITIONAL INFORMATION

Additional information relating to Shaw, including the Company’s 2016 Annual Information Form can be found on SEDAR at
www.sedar.com.

COMPLIANCE WITH NYSE CORPORATE GOVERNANCE LISTING STANDARDS

Disclosure of the Company’s corporate governance practices which differ from the New York Stock Exchange (“NYSE”)
corporate governance listing standards are posted on Shaw’s website, www.shaw.ca (under Investors/Corporate Governance/
Compliance with NYSE Corporate Governance Listing Standards).

CERTIFICATION

The Company’s Chief Executive Officer and Chief Financial Officer have filed certifications regarding Shaw’s disclosure controls
and procedures and internal control over financial reporting.

As at August 31, 2016, the Company’s management, together with its Chief Executive Officer and Chief Financial Officer, has
evaluated the effectiveness of the design and operation of each of the Company’s disclosure controls and procedures and
internal control over financial reporting. Based on these evaluations, the Chief Executive Officer and Chief Financial Officer
have concluded that the Company’s disclosure controls and procedures and the Company’s internal control over financial
reporting are effective.

There were no changes in the Company’s internal control over financial reporting during the fiscal year that have materially
affected or are reasonably likely to materially affect Shaw’s internal control over financial reporting.

The design of any system of controls and procedures is based in part upon certain assumptions about the likelihood of certain
events. There can be no assurance that any design will succeed in achieving its stated goals under all potential future
conditions, regardless of how remote.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Management’s Responsibility For Financial Statements
And Report On Internal Control Over Financial Reporting

November 28, 2016

MANAGEMENT’S RESPONSIBILITY FOR FINANCIAL REPORTING

The accompanying consolidated financial statements of Shaw Communications Inc. and all the information in this annual report
are the responsibility of management and have been approved by the Board of Directors.

The financial statements have been prepared by management in accordance with International Financial Reporting Standards.
When alternative accounting methods exist, management has chosen those it deems most appropriate in the circumstances.
Financial statements are not precise since they include certain amounts based on estimates and judgments. Management has
determined such amounts on a reasonable basis in order to ensure that the financial statements are presented fairly, in all
material respects. Management has prepared the financial information presented elsewhere in the annual report and has
ensured that it is consistent with the financial statements.

Management has a system of internal controls designed to provide reasonable assurance that the financial statements are
accurate and complete in all material respects. The internal control system includes an internal audit function and an
established business conduct policy that applies to all employees. Management believes that the systems provide reasonable
assurance that transactions are properly authorized and recorded, financial information is relevant, reliable and accurate and
that the Company’s assets are appropriately accounted for and adequately safeguarded.

The Board of Directors is responsible for ensuring management fulfils its responsibilities for financial reporting and is ultimately
responsible for reviewing and approving the financial statements. The Board carries out this responsibility through its Audit
Committee.

The Audit Committee is appointed by the Board and its directors are unrelated and independent. The Committee meets
periodically with management, as well as the external auditors, to discuss the internal control over financial reporting process,
auditing matters and financial reporting issues; to satisfy itself that each party is properly discharging its responsibilities; and,
to review the annual report, the financial statements and the external auditors’ report. The Audit Committee reports its findings
to the Board for consideration when approving the financial statements for issuance to the shareholders. The Committee also
considers, for review by the Board and approval by the shareholders, the engagement or re-appointment of the external auditors.

The financial statements have been audited by Ernst & Young LLP, the external auditors, in accordance with Canadian generally
accepted auditing standards on behalf of the shareholders. Ernst & Young LLP has full and free access to the Audit Committee.

MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

Management is responsible for establishing and maintaining an adequate system of internal control over financial reporting.
Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of the financial statements for external purposes in accordance with generally accepted
accounting principles.

Due to its inherent limitations, internal control over financial reporting may not prevent or detect misstatements on a timely
basis. Also, projections of any of the effectiveness of internal control are subject to the risk that the controls may become
inadequate because of changes in conditions or that the degree of compliance with the policies and procedures may deteriorate.
Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to the financial
statement preparation and presentation.

Management conducted an evaluation of the effectiveness of the system of internal control over financial reporting based on the
framework in “Internal Control – Integrated Framework” issued by the Committee of Sponsoring Organizations of the Treadway
Commission 1992 framework. Based on this evaluation, management concluded that the Company’s system of internal control
over financial reporting was effective as at August 31, 2016.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Management’s Responsibility For Financial Statements
And Report On Internal Control Over Financial Reporting

As permitted by SEC guidance, management has excluded its subsidiary, WIND Mobile Corp. (“WIND”) from this evaluation of
the system of internal control over financial reporting. Shaw completed the purchase of 100% of WIND on March 1, 2016.
Additional information regarding this acquisition is included in Note 3 to the consolidated financial statements. WIND had
assets and revenues representing approximately 14% and 6%, respectively, of the related consolidated financial statement
amounts as of and for the year ended August 31, 2016. Further information on WIND is included in Note 24 to the
consolidated financial statements. WIND will be included in management’s evaluation of internal controls over financial
reporting for the fiscal year ended August 31, 2017.

[Signed]

Brad Shaw
Chief Executive Officer

Vito Culmone
Executive Vice President and Chief Financial Officer

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
INDEPENDENT AUDITORS’ REPORT OF REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders of Shaw Communications Inc.

We have audited the accompanying consolidated financial statements of Shaw Communications Inc., which comprise the
consolidated statements of financial position as at August 31, 2016 and 2015, and the consolidated statements of income,
comprehensive income, changes in shareholders’ equity and cash flows for the years ended August 31, 2016 and 2015, and a
summary of significant accounting policies and other explanatory information.

Management’s responsibility for the consolidated financial statements
Management is responsible for the preparation and fair presentation of these consolidated financial statements in accordance
with International Financial Reporting Standards as issued by the International Accounting Standards Board, and for such
internal control as management determines is necessary to enable the preparation of consolidated financial statements that are
free from material misstatement, whether due to fraud or error.

Auditors’ responsibility
Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We conducted our
audits in accordance with Canadian generally accepted auditing standards and the standards of the Public Company Accounting
Oversight Board (United States). Those standards require that we comply with ethical requirements and plan and perform the
audit to obtain reasonable assurance about whether the consolidated financial statements are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated
financial statements. The procedures selected depend on the auditors’ judgment, including the assessment of the risks of
material misstatement of
In making those risk
assessments, the auditors consider internal control relevant to the entity’s preparation and fair presentation of the consolidated
financial statements in order to design audit procedures that are appropriate in the circumstances. An audit also includes
examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements,
evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by
management, as well as evaluating the overall presentation of the consolidated financial statements.

the consolidated financial statements, whether due to fraud or error.

We believe that the audit evidence we have obtained in our audits is sufficient and appropriate to provide a basis for our audit
opinion.

Opinion
In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of Shaw
Communications Inc. as at August 31, 2016 and 2015, and its financial performance and its cash flows for the years ended
August 31, 2016 and 2015 in accordance with International Financial Reporting Standards as issued by the International
Accounting Standards Board.

Other matter
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
Shaw Communication Inc.’s internal control over financial reporting as of August 31, 2016, based on the criteria established in
Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of
the Treadway
report dated November 28, 2016 expressed an unqualified opinion on Shaw
Commission 2013 framework and our
Communications Inc.’s internal control over financial reporting.

Calgary, Canada
November 28, 2016

Chartered Professional Accountants

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
INDEPENDENT AUDITORS’ REPORT ON INTERNAL CONTROLS UNDER STANDARDS
OF THE PUBLIC COMPANY ACCOUNTING OVERSIGHT BOARD (UNITED STATES)

To the Shareholders of Shaw Communications Inc.

We have audited Shaw Communications Inc.’s internal control over financial reporting as at August 31, 2016, based on the
criteria established in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission 2013 framework (the COSO criteria). Shaw Communications Inc.’s management is responsible for
maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over
financial reporting included in the accompanying Management Report on Internal Control over Financial Reporting. Our
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective
internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding
of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we
considered necessary in the circumstances. We believe our audit provides a reasonable basis for our opinion.

financial reporting and the preparation of

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the
reliability of
financial statements for external purposes in accordance with
International Financial Reporting Standards as issued by the International Accounting Standards Board. A company’s internal
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with IFRS, and that receipts and expenditures of the company are being made only in accordance with authorization of
management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of
unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial
statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

As indicated in the accompanying Shaw Communications Inc.’s Management Report on Internal Control Over Financial
Reporting, management’s assessment of and conclusion on the effectiveness of internal control over financial reporting did not
include the internal controls of WIND Mobile Corp., which is included in the August 31, 2016 consolidated financial
statements of Shaw Communications Inc. and constituted $2,146 million of total assets as of August 31, 2016 and $280
million of revenues for the year then ended. Our audit of internal control over financial reporting of Shaw Communications Inc.
also did not include an evaluation of the internal control over financial reporting of WIND Mobile Corp..

In our opinion, Shaw Communications Inc. maintained, in all material respects, effective internal control over financial
reporting as at August 31, 2016, based on the COSO criteria.

We have also audited, in accordance with Canadian generally accepted auditing standards and the standards of the Public
Accounting Oversight Board (United States), the consolidated statements of financial position of Shaw Communications Inc. as
at August 31, 2016 and 2015, and the consolidated statements of income, comprehensive income, changes in shareholders’
equity and cash flows for the years ended August 31, 2016 and 2015, and our report dated November 28, 2016 expressed an
unqualified opinion thereon.

Calgary, Canada
November 28, 2016

Chartered Professional Accountants

2016 Annual Report Shaw Communications Inc.

August 31,
2016
$

August 31,
2015
$

405
268
65
138
–

876
853
4,607
275
6
7,450
1,172

398
468
60
78
5

1,009
97
4,220
259
14
7,459
1,506

15,239

14,564

944
33
215
215
412

1,819
5,200
135
53
563
1,174

8,944

6,294
1

6,295

887
52
195
196
608

1,938
5,061
186
10
588
1,135

8,918

5,409
237

5,646

15,239

14,564

Shaw Communications Inc.
Consolidated Statements of Financial Position

[millions of Canadian dollars]

ASSETS
Current
Cash
Accounts receivable [note 4]
Inventories [note 5]
Other current assets [note 6]
Assets held for sale [note 3]

Investments and other assets [notes 7 and 28]
Property, plant and equipment [note 8]
Other long-term assets [note 9]
Deferred income tax assets [note 23]
Intangibles [note 10]
Goodwill [note 10]

LIABILITIES AND SHAREHOLDERS’ EQUITY
Current
Accounts payable and accrued liabilities [note 11]
Provisions [note 12]
Income taxes payable
Unearned revenue
Current portion of long-term debt [notes 13 and 28]

Long-term debt [notes 13 and 28]
Other long-term liabilities [notes 14 and 26]
Provisions [note 12]
Deferred credits [note 15]
Deferred income tax liabilities [note 23]

Commitments and contingencies [notes 13, 25 and 26]

Shareholders’ equity
Common and preferred shareholders
Non-controlling interests in subsidiaries

See accompanying notes

On behalf of the Board:

[Signed]
JR Shaw
Director

[Signed]
Michael O’Brien
Director

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Consolidated Statements of Income

Years ended August 31 [millions of Canadian dollars except per share amounts]

Revenue [note 24]
Operating, general and administrative expenses [note 21]
Restructuring costs [notes 12 and 21]
Amortization:

Deferred equipment revenue [note 15]
Deferred equipment costs [note 9]
Property, plant and equipment, intangibles and other [notes 8,9,10 & 15]

Operating income from continuing operations

Amortization of financing costs – long-term debt [note 13]
Interest expense [notes 13 and 24]
Business acquisition costs [note 3]
Equity income (loss) of an associate or joint venture [note 7]
Gain on sale of wireless spectrum licenses [note 3]
Impairment of goodwill [note 10]
Other losses [note 22]

Income from continuing operations before income taxes

Current income tax expense [note 23]
Deferred income tax recovery [note 23]

Net income from continuing operations
Income from discontinued operations, net of tax [note 3]

Net income

Net income from continuing operations attributable to:
Equity shareholders

Income (loss) from discontinued operations attributable to:
Equity shareholders
Non-controlling interests in subsidiaries held for sale

Basic earnings per share [note 18]
Continuing operations
Discontinued operations

Diluted earnings per share [note 18]
Continuing operations
Discontinued operations

See accompanying notes

2016
$

2015
$

4,884
(2,770)
(23)

4,486
(2,449)
(39)

67
(151)
(873)

1,134
(5)
(301)
(21)
(61)
–
(17)
(102)

627
247
(76)

456
784

1,240

78
(164)
(778)

1,134
(4)
(283)
(6)
(56)
158
(15)
(44)

884
288
(70)

666
214

880

456

666

764
20

784

0.92
1.59

2.51

0.92
1.59

2.51

190
24

214

1.40
0.40

1.80

1.39
0.40

1.79

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Consolidated Statements of Comprehensive Income

Years ended August 31 [millions of Canadian dollars]

Net income

Other comprehensive income (loss) [note 20]
Items that may subsequently be reclassified to income:

Change in unrealized fair value of derivatives designated as cash flow hedges
Adjustment for hedged items recognized in the period
Unrealized loss on available-for-sale investment
Reclassification of loss on available-for-sale investment to income
Share of other comprehensive income of associates
Exchange differences on translation of a foreign operation
Exchange differences on US denominated debt hedging a foreign operation

Items that will not be subsequently reclassified to income:

Remeasurements on employee benefit plans:

Continuing operations
Discontinued operations

Comprehensive income

Comprehensive income attributable to:
Equity shareholders
Non-controlling interests in subsidiaries held for sale

See accompanying notes

2016
$

2015
$

1,240

880

1
–
–
4
(5)
(7)
4

(3)

6
(6)
(3)
–
–
184
(74)

107

(36)
(8)

(44)

1
6

1,193

994

1,173
20

1,193

970
24

994

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Consolidated Statements of Changes in Shareholders’ Equity

Year ended August 31, 2016

[millions of Canadian dollars]

Balance as at September 1, 2015
Net income
Other comprehensive loss

Comprehensive income
Dividends
Dividend reinvestment plan
Shares issued under stock option plan
Share-based compensation
Business acquisition
Distributions declared by subsidiaries to non-

controlling interests

Derecognition/reclass on sale of discontinued

operation [note 3]

Balance as at August 31, 2016

3,799

2,505

Year ended August 31, 2015

Attributable to equity shareholders

Share
capital

Contributed
surplus

Retained
earnings

Accumulated
other
comprehensive
loss

3,500
–
–

–
–
188
43
–
68

–

45
–
–

–
–
–
(6)
3
–

–

1,883
1,220
–

1,220
(396)
(188)
–
–
–

(19)
–
(47)

(47)
–
–
–
–
–

–

(14)

(52)

Attributable to equity shareholders

Share
capital

Contributed
surplus

Retained
earnings

Accumulated
other
comprehensive
loss

3,182
–
–

–
–
166
152
–

–

64
–
–

–
–
–
(23)
4

–

1,589
856
–

856
(396)
(166)
–
–

–

(133)
–
114

114
–
–
–
–

–

Equity
attributable
to non-
controlling
interests

237
20
–

20
–
–
–
–
–

Total

5,409
1,220
(47)

1,173
(396)
–
37
3
68

Total
equity

5,646
1,240
(47)

1,193
(396)
–
37
3
68

–

(12)

(244)

6,294

6,295

Equity
attributable
to non-
controlling
interests

235
24
–

24
–
–
–
–

Total

4,702
856
114

970
(396)
–
129
4

Total
equity

4,937
880
114

994
(396)
–
129
4

–

(22)

1,883

(19)

5,409

237

5,646

[millions of Canadian dollars]

Balance as at September 1, 2014
Net income
Other comprehensive loss

Comprehensive income
Dividends
Dividend reinvestment plan
Shares issued under stock option plan
Share-based compensation
Distributions declared by subsidiaries to non-

controlling interests

Balance as at August 31, 2015

3,500

See accompanying notes

2016 Annual Report Shaw Communications Inc.

2016
$

2015
$

1,483
72
108

1,398
(106)
249

1,663

1,541

(1,005)
(83)
(110)
19
(1,778)
1,798
(71)
6
6
–
(9)

(923)
(72)
(75)
59
(902)
–
(125)
29
26
99
(20)

(1,227)

(1,904)

1,910
(1,961)
(11)
38
(380)
(13)
(12)

921
(508)
(14)
129
(369)
(13)
(23)

(429)

123

–

7
398

405

(239)
637

398

Shaw Communications Inc.
Consolidated Statements of Cash Flows

Years ended August 31 [millions of Canadian dollars]

OPERATING ACTIVITIES
Funds flow from operations [note 29]
Net change in non-cash balances related to continuing operations
Operating activities from discontinued operations

INVESTING ACTIVITIES
Additions to property, plant and equipment [note 24]
Additions to equipment costs (net) [note 24]
Additions to other intangibles [note 24]
Net decrease (increase) to inventories
Business acquisitions, net of cash acquired [note 3]
Proceeds on sale of discontinued operations, net of costs and cash sold
Additions to investments and other assets
Distributions received and proceeds from sale of investments
Proceeds on disposal of property, plant and equipment [notes 24 and 29]
Proceeds on sale of wireless spectrum licenses, net of costs [note 3]
Investing activities of discontinued operations

FINANCING ACTIVITIES
Increase in long-term debt
Debt repayments
Bank credit facility arrangement costs
Issue of Class B Non-Voting Shares
Dividends paid on Class A Shares and Class B Non-Voting Shares
Dividends paid on Series A Preferred Shares
Financing activities of discontinued operations

Effect of currency translation on cash balances

Increase (decrease) in cash
Cash, beginning of year

Cash of continuing operations, end of year

See accompanying notes

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

1. CORPORATE INFORMATION

Shaw Communications Inc. (the “Company”) is a diversified Canadian communications company whose core operating business
is providing: Cable telecommunications and Satellite video services to residential customers (“Consumer”); data networking,
Cable telecommunications, Satellite video and fleet tracking services to businesses and public sector entities (“Business
Network Services”); data centre colocation, cloud technology and managed IT solutions to businesses (“Business Infrastructure
Services”); and wireless services for voice and data communications (“Wireless”).

The Company was incorporated under the laws of the Province of Alberta on December 9, 1966 under the name Capital Cable
Television Co. Ltd. and was subsequently continued under the Business Corporations Act (Alberta) on March 1, 1984 under the
name Shaw Cablesystems Ltd. Its name was changed to Shaw Communications Inc. on May 12, 1993. The Company’s shares
are listed on the Toronto and New York Stock Exchanges. The registered office of the Company is located at Suite 900, 630 –
3rd Avenue S.W., Calgary, Alberta, Canada T2P 4L4.

2. BASIS OF PRESENTATION AND ACCOUNTING POLICIES

Statement of compliance

These consolidated financial statements of the Company have been prepared in accordance with International Financial
Reporting Standards (“IFRS”) as issued by the International Accounting Standards Board (“IASB”).

The consolidated financial statements of the Company for the years ended August 31, 2016 and 2015, were approved by the
Board of Directors and authorized for issue on November 28, 2016.

Basis of presentation

These consolidated financial statements have been prepared primarily under the historical cost convention and are expressed in
millions of Canadian dollars unless otherwise indicated. Other measurement bases used are outlined below and in the
applicable notes. The consolidated statements of income are presented using the nature classification for expenses.

Basis of consolidation

(i)

Subsidiaries

The consolidated financial statements include the accounts of the Company and those of its subsidiaries, which are entities
over which the Company has control. Control exists when the Company has power over an investee, is exposed to or has rights to
variable returns from its involvement and has the ability to affect those returns. Intercompany transactions and balances are
eliminated on consolidation. The results of operations of subsidiaries acquired during the period are included from their
respective dates of acquisition, being the time at which the Company obtains control. Consolidation of a subsidiary ceases when
the Company loses control. A change in ownership interests of a subsidiary, without a loss of control, is accounted for as an
equity transaction. The Company assesses control through share ownership and voting rights.

Non-controlling interests arise from business combinations in which the Company acquires less than 100% ownership interest.
At the time of acquisition, non-controlling interests are measured at either fair value or their proportionate share of the fair
value of acquiree’s identifiable assets. The Company determines the measurement basis on a transaction by transaction basis.
Subsequent to acquisition, the carrying amount of non-controlling interests is increased or decreased for their share of changes
in equity.

(ii)

Joint operations

A joint operation is a type of joint arrangement whereby the parties that have joint control of the arrangement have rights to the
assets and obligations for the liabilities, relating to the joint arrangement. Joint control is the contractually agreed sharing of
control of an arrangement, which exists only when decisions about the relevant activities require unanimous consent of the
parties sharing control. The consolidated financial statements include the Company’s proportionate share of the assets,
liabilities, revenues, and expenses of its interests in joint operations.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

The Company’s joint operations include a 33.33% interest
in the Burrard Landing Lot 2 Holdings Partnership (the
“Partnership”). The Partnership owns and leases commercial space in Shaw Tower in Vancouver, BC, which is the Company’s
headquarters for its lower mainland operations. In classifying its 33.33% interest in the Partnership as a joint operation, the
Company considered the terms and conditions of the partnership agreement and other facts and circumstances including the
primary purpose of Shaw Tower which is to provide lease space to the partners.

Investments in associates and joint ventures

Associates are entities over which the Company has significant influence. Significant influence is the power to participate in the
operating and financial policies of the investee, but is not control or joint control.

A joint venture is a type of joint arrangement whereby the parties that have joint control of the arrangement have rights to the
net assets of the joint arrangement. Joint control is the contractually agreed sharing of control of an arrangement, which exists
only when decisions about the relevant activities require unanimous consent of the parties sharing control.

Investments in associates and joint ventures are accounted for using the equity method. Investments of this nature are recorded
at original cost and adjusted periodically to recognize the Company’s proportionate share of the associate’s or joint venture’s net
income/loss and other comprehensive income/loss after the date of investment, additional contributions made and dividends
received.

The Company has classified its approximate 38% participating interest in Corus Entertainment Inc. (“Corus”) as an investment
in an associate after considering both companies are subject to common control and the ability of the Company to appoint
directors to Corus’ Board of Directors.

The Company has classified its 50% interest in the Shomi Partnership (“shomi”) as an investment in a joint venture after
considering the terms and conditions of the partnership agreement.

Revenue and expenses

The Company has multiple deliverable arrangements comprised of upfront fees (subscriber connection and installation fee
revenue and/or customer premise equipment revenue) and related subscription and service revenue. Upfront fees charged to
customers do not constitute separate units of accounting, therefore these revenue streams are assessed as an integrated
package.

(i)

Revenue

Revenue from cable, Internet, Digital Phone, DTH and Wireless customers includes subscriber revenue earned as services are
provided. Satellite distribution services and telecommunications service revenue is recognized in the period in which the
services are rendered to customers. Affiliate subscriber revenue is recognized monthly based on subscriber levels. Advertising
revenues are recognized in the period in which the advertisements are broadcast and recorded net of agency commissions as
these amounts are paid directly to the agency or advertiser. When a sales arrangement includes multiple advertising spots, the
proceeds are allocated to individual advertising spots under the arrangement based on relative fair values. Revenue from data
centre customers includes colocation and other services revenue, including managed infrastructure revenue. Colocation revenue
is recognized on a straight-line line basis over the term of the customer contract. Other services revenue, including managed
infrastructure revenue, is recognized as the services are provided. Fees for wireless voice, text and data services on a pay-per-
use basis are recognized in the period that the service is provided. Revenue from the direct sale of equipment to wireless
subscribers or dealers is recognized when the equipment is delivered and accepted by the subscribers or dealers.

Subscriber connection fees received from customers are deferred and recognized as revenue on a straight-line basis over three
years. Direct and incremental
initial selling, administrative and connection costs related to subscriber acquisitions are
recognized as an operating expense as incurred. The costs of physically connecting a new home are capitalized as part of the
distribution system and costs of disconnections are expensed as incurred.

Initial setup fees related to the installation of data centre services and installation revenue received on contracts with
commercial business customers are deferred and recognized as revenue on a straight-line basis over the related service

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

contract, which generally span two to ten years. Direct and incremental costs associated with the installation of services or
service contract, in an amount not exceeding the upfront revenue, are deferred and recognized as an operating expense on a
straight-line basis over the same period.

The Company offers a discretionary wireless handset discount program, whereby the subscriber earns the applicable discount by
maintaining services with the Company, such that the receivable relating to the discount at inception of the transaction is
reduced over a period of time. A portion of future revenues earned in connection with the services is applied against the up-
front discount provided on the handset. The Company also offers a plan allowing customers to receive larger up-front handset
discounts than they would otherwise qualify for, if they pay a predetermined incremental charge to their existing service plan on
a monthly basis. The charge is billed on a monthly basis and is recognized as revenue at that time. The Company recognizes the
handset discount as a receivable and revenue upon the sale of the equipment on the basis that the receivable is recoverable.
The receivable is realized on a straight-line basis over the period which the discount is forgiven to a maximum of two years with
an offsetting reduction to revenue. The amount receivable is classified as part of other current or non-current receivables, as
applicable, in the consolidated statements of financial position.

(ii) Deferred equipment revenue and deferred equipment costs

Revenue from sales of DTH equipment and DCTs is deferred and recognized on a straight-line basis over three years
commencing when subscriber service is activated. The total cost of the equipment, including installation, represents an
inventoriable cost which is deferred and recognized on a straight-line basis over the same period. The DCT and DTH equipment
is generally sold to customers at cost or a subsidized price in order to expand the Company’s customer base.

Revenue from sales of satellite tracking hardware and costs of goods sold is deferred and recognized on a straight-line basis
over the related service contract for monthly service charges for air time, which is generally five years. The amortization of the
revenue and cost of sale of satellite service equipment commences when goods are shipped.

Recognition of deferred equipment revenue and deferred equipment costs is recorded as deferred equipment revenue
amortization and deferred equipment costs amortization, respectively.

(iii) Deferred IRU revenue

Prepayments received under indefeasible right to use (“IRU”) agreements are amortized on a straight-line basis into income
over the term of the agreement and included in amortization of property, plant and equipment, intangibles and other in the
consolidated statements of income.

Cash

Cash is presented net of outstanding cheques. When the amount of outstanding cheques and the amount drawn under the
Company’s revolving term facility are greater than the amount of cash, the net amount is presented as bank indebtedness.

Allowance for doubtful accounts

The Company maintains an allowance for doubtful accounts for the estimated losses resulting from the inability of its customers
to make required payments. In determining the allowance, the Company considers factors such as the number of days the
account is past due, whether or not the customer continues to receive service, the Company’s past collection history and
changes in business circumstances.

Inventories

Inventories include subscriber equipment such as DCTs and DTH receivers, which are held pending rental or sale at cost or at a
subsidized price. When subscriber equipment is sold, the equipment revenue and equipment costs are deferred and amortized
over three years. When the subscriber equipment is rented, it is transferred to property, plant and equipment and amortized
over its useful life. Inventories are determined on a first-in, first-out basis, and are stated at cost due to the eventual capital
nature as either an addition to property, plant and equipment or deferred equipment costs.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Inventories of wireless handsets, accessories and SIM cards are carried at the lower of cost and net realizable value. Cost is
determined using the weighted average method and includes expenditures incurred in acquiring the inventories and bringing
them to their existing condition and location. Net realizable value is the estimated selling price in the ordinary course of
business, less selling expenses.

Property, plant and equipment

Property, plant and equipment are recorded at purchase cost. Direct labour and other directly attributable costs incurred to
construct new assets, upgrade existing assets and connect new subscribers are capitalized as well as borrowing costs on
qualifying assets. In addition, any asset removal and site restoration costs in connection with the retirement of assets are
capitalized. Repairs and maintenance expenditures are charged to operating expense as incurred. Amortization is recorded on a
straight-line basis over the estimated useful lives of assets as follows:

Asset

Cable and telecommunications distribution system
Digital cable terminals and modems
Satellite audio, video and data network equipment and DTH receiving equipment
Transmitters, broadcasting and communication equipment
Buildings
Data centre infrastructure
Data processing
Other

The Company reviews the estimates of lives and useful lives on a regular basis.

Assets held for sale and discontinued operations

Estimated useful life

5-20 years
2-5 years
3-15 years
5-15 years
15-40 years
3-21 years
3-5 years
3-20 years

Non-current assets and disposal groups are classified as held for sale when specific criteria are met and are measured at the
lower of carrying amount and estimated fair value less costs to sell. Assets held for sale are not amortized and are reported
separately on the statement of financial position.

The Company reports financial results for discontinued operations separately from continuing operations to distinguish the
financial impact of disposal transactions from ongoing operations. Discontinued operations reporting occurs when the disposal
of a component or a group of components of the Company represents a strategic shift that will have a major impact on the
Company’s operations and financial results, and where the operations and cash flows can be clearly distinguished, operationally
and for financial reporting purposes, from the rest of the Company.

The results of discontinued operations are excluded from both continuing operations and business segment information in the
consolidated financial statements and the notes to the consolidated financial statements, unless otherwise noted, and are
presented net of tax in the consolidated statements of income. Refer to Note 3 for further information regarding the Company’s
discontinued operations.

Other long-term assets

Other long-term assets primarily include (i) equipment costs, as described in the revenue and expenses accounting policy,
deferred and amortized on a straight-line basis over three to five years, (ii) the non-current portion of wireless handset discounts
receivable as described in the revenue and expenses accounting policy, (iii) credit facility arrangement fees amortized on a
straight-line basis over the term of the facility, (iv) long-term receivables, (v) network capacity leases, (vi) the non-current
portion of prepaid maintenance and support contracts and (vii) direct costs in connection with initial setup fees and installation
of services, as described in the revenue and expenses accounting policy, deferred and amortized on a straight-line basis over
two to ten years.

Intangibles

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

of amounts allocated to broadcast rights and licenses, wireless spectrum licenses, trademarks, brands, program rights, customer
relationships and software assets. Broadcast rights and licenses, wireless spectrum licenses, trademarks and brands represent
identifiable assets with indefinite useful lives.

Program rights represent licensed rights acquired to broadcast television programs on the Company’s conventional and specialty
television channels and program advances are in respect of payments for programming prior to the window license start date.
For licensed rights, the Company records a liability for program rights and corresponding asset when the license period has
commenced and all of the following conditions have been met: (i) the cost of the program is known or reasonably determinable,
(ii) the program material has been accepted by the Company in accordance with the license agreement and (iii) the material is
available to the Company for telecast. Program rights are expensed on a systematic basis generally over the estimated exhibition
period as the programs are aired and are included in operating, general and administrative expenses. Program rights are
segregated on the statement of financial position between current and noncurrent based on expected life at time of acquisition.

Borrowing costs

The Company capitalizes borrowing costs on qualifying assets, for which the commencement date is on or after September 1,
2010, that take more than one year to construct or develop using the Company’s weighted average cost of borrowing which
approximated 6% (2015 – 6%).

Impairment

(i)

Goodwill and indefinite-life intangibles

The Company tests goodwill and indefinite-life intangibles for impairment annually (as at March 1) and when events or changes
in circumstances indicate that the carrying value may be impaired. The recoverable amount of each cash-generating unit
(“CGU”) is determined based on the higher of the CGU’s fair value less costs to sell (“FVLCS”) and its value in use (“VIU”). A
CGU is the smallest identifiable group of assets that generate cash flows that are independent of the cash inflows from other
assets or groups of assets. The Company’s cash generating units are Cable, Satellite, Data centres and Wireless. The Company
had an additional cash generating unit, Media, until the sale of the division in April 2016. Where the recoverable amount of the
CGU is less than its carrying amount, an impairment loss is recognized. Impairment losses relating to goodwill cannot be
reversed in future periods.

(ii) Non-financial assets with finite useful lives

For non-financial assets, such as property, plant and equipment and finite-life intangible assets, an assessment is made at each
reporting date as to whether there is an indication that an asset may be impaired. If any indication exists, the recoverable
amount of the asset is determined based on the higher of FVLCS and VIU. Where the carrying amount of the asset exceeds its
recoverable amount, the asset is considered impaired and written down to its recoverable amount. Previously recognized
impairment losses are reviewed for possible reversal at each reporting date and all or a portion of the impairment is reversed if
the asset’s value has increased.

CRTC benefit obligations

The fair value of CRTC benefit obligations committed as part of business acquisitions are initially recorded at the present value
of amounts to be paid net of any expected incremental cash inflows. The obligation is subsequently adjusted for the incurrence
of related expenditures, the passage of time and for revisions to the timing of the cash flows. Changes in the obligation due to
the passage of time are recorded as accretion of long-term liabilities and provisions in the income statement.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Provisions

Provisions are recognized when the Company has a present obligation (legal or constructive) as a result of a past event, it is
probable that an outflow of resources embodying economic benefits will be required to settle the obligation and a reliable
estimate can be made of the amount of the obligation. The timing or amount of the outflow may still be uncertain. Provisions
are measured using the best estimate of the expenditure required to settle the present obligation at the end of the reporting
period, taking into account risks and uncertainties associated with the obligation. Provisions are discounted where the time
value of money is considered material.

(i)

Asset retirement obligations

The Company recognizes the fair value of a liability for an asset retirement obligation in the period in which it is incurred, on a
discounted basis, with a corresponding increase to the carrying amount of property and equipment, primarily in respect of
wireless and transmitter sites. This cost is amortized on the same basis as the related asset. The liability is subsequently
increased for the passage of time and the accretion is recorded in the income statement as accretion of long-term liabilities and
provisions. The discount rates applied are subsequently adjusted to current rates as required at the end of reporting periods.
Revisions due to the estimated timing of cash flows or the amount required to settle the obligation may result in an increase or
decrease in the liability. Actual costs incurred upon settlement of the obligation are charged against the liability to the extent
recorded.

(ii) Restructuring provisions

Restructuring provisions, primarily in respect of employee termination benefits, are recognized when a detailed plan for the
restructuring exists and a valid expectation has been raised to those affected that the plan will be carried out.

(iii) Other provisions

Provisions for disputes, legal claims and contingencies are recognized when warranted. The Company establishes provisions
after taking into consideration legal assessments (if applicable), expected availability of insurance or other recourse and other
available information.

Deferred credits

Deferred credits primarily include: (i) prepayments received under IRU agreements amortized on a straight-line basis into
income over the term of the agreement, (ii) equipment revenue, as described in the revenue and expenses accounting policy,
deferred and amortized over three to five years, (iii) connection fee revenue, initial setup fees and upfront installation revenue,
as described in the revenue and expenses accounting policy, deferred and amortized over two to ten years, (iv) a deposit on a
future fibre sale, and (v) amounts received in respect of granting an option to acquire its wireless spectrum licenses.

Leases

(i)

Operating leases

Rent expense for real estate leases that have escalating lease payments is recorded on a straight-line basis over the term of the
lease. The difference between the expense recorded and the amount paid is recorded as deferred rent and included in deferred
credits in the statement of financial position.

(ii)

Finance leases

Leases of property and equipment that transfer substantially all the risks and rewards of ownership are classified as finance
leases. Finance leases are capitalised at the commencement of the lease at the fair value of the leased property or, if lower, at
the present value of the minimum lease payments. Lease payments are apportioned between interest expense and reduction of
the lease liability. The property and equipment acquired under finance leases is depreciated over the shorter of the useful life of
the asset and the lease term.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Income taxes

The Company accounts for income taxes using the liability method, whereby deferred income tax assets and liabilities are
determined based on differences between the financial reporting and tax bases of assets and liabilities measured using
substantively enacted tax rates and laws that will be in effect when the differences are expected to reverse. Deferred tax assets
and liabilities are offset if there is a legally enforceable right to offset and they relate to income taxes levied by the same
authority in the same taxable entity. Income tax expense for the period is the tax payable for the period using tax rates
substantively enacted at the reporting date, any adjustments to taxes payable in respect of previous years and any change
during the period in deferred income tax assets and liabilities, except to the extent that they relate to a business combination or
divestment, items recognized directly in equity or in other comprehensive income. The Company records interest and penalties
related to income taxes in income tax expense.

Tax credits and government grants

The Company receives tax credits primarily related to its research and development activities. Government financial assistance
is recognized when management has reasonable assurance that the conditions of the government programs are met and
accounted for as a reduction of related costs, whether capitalized and amortized or expensed in the period the costs are
incurred.

Foreign currency translation

Transactions originating in foreign currencies are translated into Canadian dollars at the exchange rate at the date of the
transaction. Monetary assets and liabilities are translated at the period-end rate of exchange and non-monetary items are
translated at historic exchange rates. The net foreign exchange loss recognized on the translation and settlement of current
monetary assets and liabilities was $1 (2015 – $3) and is included in other losses.

The functional currency of the Company’s foreign operations is US dollars. Assets and liabilities, including goodwill and fair
value adjustments arising on acquisition, are translated into Canadian dollars using the foreign exchange rate at the end of the
reporting period. Revenue and expenses are translated using average foreign exchange rates, which approximate the foreign
exchange rates on the dates of the transactions. Foreign exchange differences arising on translation are included in other
comprehensive income/loss and accumulated in equity.

Financial instruments other than derivatives

Financial
instruments have been classified as loans and receivables, assets available-for-sale, assets held-for-trading or
financial liabilities. Cash has been classified as held-for-trading and is recorded at fair value with any change in fair value
immediately recognized in income (loss). Other financial assets are classified as available-for-sale or as loans and receivables.
Available-for-sale assets are carried at fair value with changes in fair value recorded in other comprehensive income (loss) until
realized. Available-for-sale equity instruments not quoted in an active market and where fair value cannot be reliably measured
are recorded at cost less impairment. Loans and receivables and financial liabilities are carried at amortized cost. None of the
Company’s financial assets are classified as held-to-maturity and none of its financial liabilities are classified as held-for-
trading.

Finance costs and discounts associated with the issuance of debt securities are netted against the related debt instrument and
amortized to income using the effective interest rate method. Accordingly, long-term debt accretes over time to the principal
amount that will be owing at maturity.

Derivative financial instruments and hedging activities

The Company uses derivative financial instruments, such as foreign currency forward purchase contracts, to manage risks from
fluctuations in foreign exchange rates. All derivative financial instruments are recorded at fair value in the statement of
financial position. Where permissible, the Company accounts for these financial instruments as hedges which ensures that
counterbalancing gains and losses are recognized in income in the same period. With hedge accounting, changes in the fair
value of derivative financial instruments designated as cash flow hedges are recorded in other comprehensive income (loss)

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

until the variability of cash flows relating to the hedged asset or liability is recognized in income (loss). When an anticipated
transaction is subsequently recorded as a non-financial asset, the amounts recognized in other comprehensive income (loss) are
reclassified to the initial carrying amount of the related asset. Where hedge accounting is not permissible or derivatives are not
designated in a hedging relationship, they are classified as held-for-trading and the changes in fair value are immediately
recognized in income (loss).

Instruments that have been entered into by the Company to hedge exposure to foreign currency risk are reviewed on a regular
basis to ensure the hedges are still effective and that hedge accounting continues to be appropriate.

A net investment hedge of a foreign operation is accounted for similarly to a cash flow hedge. The Company may designate
certain US dollar denominated debt as a hedge of its net investment in foreign operations where the US dollar is the functional
currency. Unrealized gains and losses arising from translation of the US dollar denominated debt are included in other
comprehensive income/loss and accumulated in equity.

Fair value measurements

Fair value estimates are made at a specific point in time, based on relevant market information and information about the
financial instrument. These estimates are subjective in nature and involve uncertainties and matters of significant judgement
and, therefore, cannot be determined with precision. Changes in assumptions could significantly affect the estimates.

The fair value hierarchy is based on inputs to valuation techniques that are used to measure fair value that are either observable
or unobservable. Observable inputs reflect assumptions market participants would use in pricing an asset or liability based on
market data obtained from independent sources while unobservable inputs reflect a reporting entity’s pricing based upon their
own market assumptions.

The fair value hierarchy consists of the following three levels:

Level 1

Inputs are quoted prices in active markets for identical assets or liabilities.

Level 2

Inputs for the asset or liability are based on observable market data, either directly or indirectly, other than quoted
prices.

Level 3

Inputs for the asset or liability are not based on observable market data.

The Company determines whether transfers have occurred between levels in the fair value hierarchy by assessing the impact of
events and changes in circumstances that could result in a transfer at the end of each reporting period.

Employee benefits

The Company accrues its obligations under its employee benefit plans, net of plan assets. The cost of pensions and other
retirement benefits earned by certain employees is actuarially determined using the projected benefit method pro-rated on
service and management’s best estimate of salary escalation and retirement ages of employees. Past service costs from plan
initiation and amendments are recognized immediately in the income statement. Remeasurements include actuarial gains or
losses and the return on plan assets (excluding interest income). Actuarial gains and losses occur because assumptions about
benefit plans relate to a long time frame and differ from actual experiences. These assumptions are revised based on actual
experience of the plans such as changes in discount rates, expected retirement ages and projected salary increases.
Remeasurements are recognized in other comprehensive income (loss) on an annual basis, at a minimum, and on an interim
basis when there are significant changes in assumptions.

August 31 is the measurement date for the Company’s employee benefit plans. The last actuarial valuations for funding
purposes for the various plans were performed effective December 31, 2015 and the next actuarial valuations for funding
purposes are effective December 31, 2016.

Share-based compensation

The Company has a stock option plan for directors, officers, employees and consultants to the Company. The options to
purchase shares must be issued at not less than the fair value at the date of grant. Any consideration paid on the exercise of

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

stock options, together with any contributed surplus recorded at the date the options vested, is credited to share capital. The
Company calculates the fair value of share-based compensation awarded to employees using the Black-Scholes option pricing
model. The fair value of options are expensed and credited to contributed surplus over the vesting period of the options using
the graded vesting method.

The Company has a deferred share unit (“DSU”) plan for its Board of Directors. Compensation cost is recognized immediately
as DSUs vest when granted. DSUs will be settled in cash and the obligation is measured at the end of each period at fair value
using the Black-Scholes option pricing model and the number of outstanding DSUs.

Share appreciation rights (“SARs”) issued by a subsidiary to eligible employees are cash settled and measured at fair value
using the Black-Scholes option pricing model. The fair value is recognized over the vesting period of the SARs by applying the
graded vesting method, adjusting for estimated forfeitures. The obligation for SARs is remeasured at the end of each period up
to the date of settlement which requires a reassessment of the estimates used at the end of each reporting period.

The Company has an employee share purchase plan (the “ESPP”) under which eligible employees may contribute to a
maximum of 5% of their monthly base compensation. The Company contributes an amount equal to 25% of the participant’s
contributions and records such amounts as compensation expense.

Earnings per share

Basic earnings per share is based on net income attributable to equity shareholders adjusted for dividends on preferred shares
and is calculated using the weighted average number of Class A Shares and Class B Non-Voting Shares outstanding during the
period. Diluted earnings per share is calculated by considering the effect of all potentially dilutive instruments. In calculating
diluted earnings per share, any proceeds from the exercise of stock options and other dilutive instruments are assumed to be
used to purchase Class B Non-Voting Shares at the average market price during the period.

Guarantees

The Company discloses information about certain types of guarantees that it has provided,
indemnities, without regard to whether it will have to make any payments under the guarantees.

including certain types of

Estimation uncertainty and critical judgements

The preparation of consolidated financial statements in conformity with IFRS requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the
date of the consolidated financial statements and the reported amounts of revenues and expenses during the period. Actual
results could differ from those estimates and significant changes in assumptions could cause an impairment in assets. The
following require the most difficult, complex or subjective judgements which result from the need to make estimates about the
effects of matters that are inherently uncertain.

Estimation uncertainty

The following are key assumptions concerning the future and other key sources of estimation uncertainty that could impact the
carrying amount of assets and liabilities and results of operations in future periods.

(i)

Allowance for doubtful accounts

The Company is required to make an estimate of an appropriate allowance for doubtful accounts on its receivables. The
estimated allowance required is a matter of judgement and the actual loss eventually sustained may be more or less than the
estimate, depending on events which have yet to occur and which cannot be foretold, such as future business, personal and
economic conditions.

(ii)

Property, plant and equipment

The Company is required to estimate the expected useful lives of its property, plant and equipment. These estimates of useful
lives involve significant judgement. In determining these estimates, the Company takes into account industry trends and

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

company-specific factors,
these assets.
Management’s judgement is also required in determination of the amortization method, the residual value of assets and the
capitalization of labour and overhead.

including changing technologies and expectations for

the in-service period of

(iii) Business combinations – purchase price allocation

Purchase price allocations involve uncertainty because management is required to make assumptions and judgements to
estimate the fair value of the identifiable assets acquired and liabilities assumed in business combinations. Fair value estimates
are based on quoted market prices and widely accepted valuation techniques, including discounted cash flow (“DCF”) analysis.
Such estimates include assumptions about inputs to the valuation techniques, industry economic factors and business
strategies.

(iv)

Impairment

The Company estimates the recoverable amount of its CGUs using a FVLCS calculation based on a DCF analysis or a market
approach. Where a DCF analysis is used, significant judgements are inherent in this analysis including estimating the amount
and timing of the cash flows attributable to the broadcast rights and licenses, the selection of an appropriate discount rate, and
the identification of appropriate terminal growth rate assumptions. In this analysis the Company estimates the discrete future
cash flows associated with the intangible asset for five years and determines a terminal value. The future cash flows are based
on the Company’s estimates of future operating results, economic conditions and the competitive environment. The terminal
value is estimated using both a perpetuity growth assumption and a multiple of operating income before restructuring costs and
amortization. The discount rates used in the analysis are based on the Company’s weighted average cost of capital and an
assessment of the risk inherent in the projected cash flows. In analyzing the FVLCS determined by a DCF analysis, the Company
also considers a market approach determining a recoverable amount for each unit and total entity value determined using a
market capitalization approach. Recent market transactions are taken into account, when available. The key assumptions used
to determine the recoverable amounts, including a sensitivity analysis, are included in note 10. A DCF analysis uses significant
unobservable inputs and is therefore considered a level 3 fair value measurement.

(v)

Employee benefit plans

The amounts reported in the financial statements relating to the defined benefit pension plans are determined using actuarial
valuations that are based on several assumptions including the discount rate and rate of compensation increase. While the
Company believes these assumptions are reasonable, differences in actual results or changes in assumptions could affect
employee benefit obligations and the related income statement impact. The most significant assumption used to calculate the
net employee benefit plan expense is the discount rate. The discount rate is the interest rate used to determine the present
value of the future cash flows that is expected will be needed to settle employee benefit obligations. It is based on the yield of
long-term, high-quality corporate fixed income investments closely matching the term of the estimated future cash flows and is
reviewed and adjusted as changes are required.

(vi)

Income taxes

The Company is required to estimate income taxes using substantively enacted tax rates and laws that will be in effect when the
differences are expected to reverse. In determining the measurement of tax uncertainties, the Company applies a probable
weighted average methodology. Realization of deferred income tax assets is dependent on generating sufficient taxable income
during the period in which the temporary differences are deductible. Although realization is not assured, management believes
it is more likely than not that all recognized deferred income tax assets will be realized based on reversals of deferred income
tax liabilities, projected operating results and tax planning strategies available to the Company and its subsidiaries.

(vii) Contingencies

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Critical judgements

The following are critical judgements apart from those involving estimation:

(i)

Determination of a CGU

Management’s judgement is required in determining the Company’s cash generating units for the impairment assessment of its
indefinite-life intangible assets. The CGUs have been determined considering operating activities and asset management and
are Cable, Satellite, Data centres and Wireless. The Company had an additional CGU, Media, until the sale of the division in
April 2016.

(ii) Broadcast rights and licenses and wireless spectrum licenses – indefinite-life assessment

A number of the Company’s businesses are dependent upon broadcast licenses (or operate pursuant to an exemption order)
granted and issued by the CRTC or wireless spectrum licenses issued by the Department of Innovation, Science and Economic
Development (formerly, Industry Canada). While these licenses must be renewed from time to time, the Company has never
failed to do so. In addition, there are currently no legal, regulatory or competitive factors that limit the useful lives of these
assets.

Adoption of recent accounting pronouncement

The adoption of the following IFRS amendments effective September 1, 2015 had no impact on the Company’s consolidated
financial statements.

amendments to IFRS 10 Consolidated Financial Statements and IAS 28 Investments in Associates and Joint Ventures
outlined in Sale or Contribution of Assets between an Investor and its Associates or Joint Venture as issued by the IASB
in September 2014. These amendments were to be applied prospectively to transactions occurring for annual periods
commencing after a date to be determined by the IASB, however earlier application is permitted.

Standards, interpretations and amendments to standards issued but not yet effect

The Company has not yet adopted certain standards and interpretations that have been issued but are not yet effective. The
following pronouncements are being assessed to determine the impact on the Company’s results and financial position.

IFRS 16 Leases requires entities to recognize lease assets and lease obligations on the balance sheet. For lessees, IFRS
16 removes the classification of leases as either operating leases or finance leases, effectively treating all leases as
finance leases. Certain short-term leases (less than 12 months) and leases of
from the
requirements and may continue to be treated as operating leases. Lessors will continue with a dual lease classification
model. Classification will determine how and when a lessor will recognize lease revenue, and what assets would be
recorded. It may be applied retroactively or using a modified retrospective approach for annual periods commencing
January 1, 2019, with early adoption permitted if IFRS 15 Revenue from Contracts with Customers has been adopted.

low-value are exempt

IAS 12 Income Taxes was amended in 2016 to clarify how to account for deferred tax assets related to debt instruments
measured at fair value. It is required to be applied for annual periods commencing January 1, 2017.

IAS 7 Statement of Cash Flows was amended in 2016 to improve disclosures regarding changes in financing liabilities. It
is required to be applied for annual period beginning on or after January 1, 2017.

Clarification of Acceptable Methods of Depreciation and Amortization (Amendments to IAS 16 Property, Plant and
Equipment and IAS 38 Intangible Assets) prohibits revenue from being used as a basis to depreciate property, plant and
equipment and significantly limits use of revenue-based amortization for intangible assets. The amendments are to be
applied prospectively for the annual period commencing September 1, 2016.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

IFRS 15 Revenue from Contracts with Customers, was issued in May 2014 and replaces IAS 11 Construction Contracts,
IAS 18 Revenue, IFRIC 13 Customer Loyalty Programs, IFRIC 15 Agreements for the Construction of Real Estate, IFRIC
18 Transfers of Assets from Customers and SIC-31 Revenue – Barter Transactions Involving Advertising Services. The
new standard requires revenue to be recognized to depict the transfer of promised goods or services to customers in an
amount that reflects the consideration expected to be received in exchange for those goods or services. The principles are
to be applied in the following five steps: (1) identify the contract(s) with a customer, (2) identify the performance
obligations in the contract, (3) determine the transaction price, (4) allocate the transaction price to the performance
obligations in the contract, and (5) recognize revenue when (or as) the entity satisfies a performance obligation. The new
standard is to be applied either retrospectively or on a modified retrospective basis and is effective for the annual period
commencing September 1, 2018.

IFRS 9 Financial Instruments: Classification and Measurement replaces IAS 39 Financial Instruments and applies a
principal-based approach to the classification and measurement of financial assets and financial liabilities, including an
expected credit loss model for calculating impairment, and includes new requirements for hedge accounting. The
standard is required to be applied retrospectively for the annual period commencing September 1, 2018.

3. BUSINESS ACQUISITIONS, ASSET DISPOSITIONS AND ASSET HELD FOR SALE

Business acquisitions

Mid-Bowline Group Corp. (and its wholly owned subsidiary, WIND Mobile Corp.)

On March 1, 2016, the Company completed the acquisition of 100% of the shares of Mid-Bowline Group Corp. and its wholly
owned subsidiary WIND Mobile Corp. (collectively, “WIND”) for enterprise value of $1.6 billion which was funded through a
combination of cash on hand, a drawdown of $1.3 billion on the Company’s credit facilities and the issuance of 2,866,384
Class B Non-Voting Participating Shares. The acquisition of WIND is a significant step in the Company’s drive for growth and
positions the Company to be a leading pure-play provider of connectivity that is focused on delivering consumer and business
communications supported by best-in-class wireline, WiFi, wireless and data infrastructure.

The operating results of WIND are included in the Company’s consolidated financial statements from the date of acquisition.
WIND contributed $280 revenue and $11 net income for the period from March 1, 2016 to August 31, 2016. If the
acquisition had closed on September 1, 2015, WIND revenue and net income would have approximated $541 and $15,
respectively. In connection with the transaction, the Company incurred $20 of acquisition related costs for professional fees
paid to lawyers, consultants and advisors.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

The fair value of purchase consideration consisted of $1,588 in cash and $68 in shares issued in connection with the
acquisition. A summary of net assets and allocation of consideration is as follows:

Net assets acquired at assigned fair values
Cash
Accounts receivable(1)
Inventories
Other current assets
Property, plant and equipment
Other long term assets
Intangibles(2)
Goodwill, not deductible for tax(3)

Accounts payable and accrued liabilities
Unearned revenue
Current debt(4)
Long-term debt(4)
Provisions
Deferred income taxes

35
12
24
58
277
19
1,560
65

2,050
110
9
3
2
43
227

1,656

(1)

(2)

(3)

Accounts receivable consist of $23 gross contractual amounts receivable from customers less $11 not expected to be
collected.

Intangibles include wireless spectrum licenses, subscriber relationships and software assets.

Goodwill comprises the value of growth opportunities created through the combination of businesses and networks, a
strong management team and an assembled workforce.

(4)

Current and long-term debt is comprised of finance lease obligations in respect of certain equipment.

INetU, Inc.

On December 15, 2015, ViaWest closed the acquisition of 100% of the shares of INetU, Inc. (“INetU”) for US$162 which was
funded through a combination of borrowings under ViaWest’s and the Company’s revolving credit facilities as well as
incremental term loan proceeds under ViaWest’s credit facility. INetU is a solutions provider of public, private and hybrid cloud
environments in addition to offering managed security and compliance services. The acquisition of INetU allows ViaWest to add
new services to its cloud and managed offerings, and to expand its geographical footprint with eastern U.S. and European cloud
locations.

INetU contributed $32 revenue and $14 net income for the period from December 15, 2015 to August 31, 2016. If the
acquisition had closed on September 1, 2015, revenue and net income would have been approximately $46 and $18,
respectively.

In connection with the transaction, the Company incurred $1 of acquisition related costs for professional fees paid to lawyers,
consultants and advisors.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

The purchase consideration consisted of $223 in cash. A summary of net assets and allocation of consideration is as follows:

Net assets acquired at assigned fair values
Cash and cash equivalents
Receivables
Other current assets
Property and equipment
Intangibles(1)
Goodwill, not deductible for tax(2)

Current liabilities
Deferred income taxes

–
4
1
25
68
166

264
7
34

223

(1)

(2)

Intangibles include customer relationships and software assets.

Goodwill comprises the value of growth opportunities created through the combination of businesses, a strong
management team and an assembled workforce. Goodwill decreased $8 at August 31, 2016 due to translation using the
period end foreign exchange rate.

ViaWest, Inc (“ViaWest”)

On September 2, 2014, the Company closed the acquisition of 100% of the shares of ViaWest for an enterprise value of US
$1.2 billion which was funded through a combination of cash on hand, assumption of ViaWest debt and a drawdown of US
$330 on the Company’s credit facility. The ViaWest acquisition provides the Company with a growth platform in the North
American data centre sector and is another step in expanding technology offerings for mid-market enterprises in Western
Canada. The operating results of ViaWest are included in the Company’s consolidated financial statements from the date of
acquisition.

In connection with the transaction, the Company incurred $4 of acquisition related costs in fiscal 2014 for professional fees
paid to lawyers, consultants and advisors. During fiscal 2015, the Company incurred additional acquisition related costs of $6.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

The purchase consideration consisted of $898 of cash and issuance of share-based awards of $8. A summary of net assets and
allocation of consideration is as follows:

Net assets acquired at assigned fair values
Cash and cash equivalents
Receivables
Other current assets
Property and equipment
Other long-term assets
Intangibles(1)
Goodwill, not deductible for tax(2)

Current liabilities
Current debt(3)
Deferred income taxes
Long-term debt(3)

5
10
5
311
2
404
674

1,411
16
7
76
406

906

Intangibles include a trade name, customer relationships and software assets.

Goodwill comprises the value of upside and expansion potential due to industry growth expectations and demand for data
centre services as well as a strong management team and an assembled workforce.

Current and long-term debt is comprised of amounts that were outstanding under ViaWest’s credit facility, finance lease
financing leasehold
obligations in respect of certain equipment and amounts owing to landlords in respect of
improvements.

(1)

(2)

(3)

Other

Effective October 31, 2015, the Company acquired the assets of a small cable system serving approximately 1,300 video
subscribers in British Columbia. The cash consideration of $2 has been allocated to property, plant and equipment and
broadcast rights.

Effective June 30, 2015, ViaWest acquired 100% of the shares of AppliedTrust Engineering, Inc. (“AppliedTrust”), a provider
of security, compliance, DevOps and infrastructure consulting services to a wide range of clients. AppliedTrust’s capabilities
augment the ViaWest platform with fast enablement of secure hybrid services including IT assessment, migration, compliance
consulting, cloud readiness and deeper application support. The purchase consideration consisted of $9 in cash and contingent
consideration of $2.

A summary of net assets and preliminary allocation of consideration is as follows:

Net assets acquired at assigned fair values
Receivables
Goodwill, not deductible for tax(1)

1
10

(1)

Goodwill comprises the estimated economic value of providing enhanced professional services offerings, growth
expectations as well as an assembled workforce with deep expertise in risk management and compliance consulting
services.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Asset dispositions

Sale of Shaw Media Inc. to Corus

In the second quarter of fiscal 2016, the Company announced it entered into an agreement with Corus, a related party subject
to common voting control, to sell 100% of its wholly owned subsidiary Shaw Media Inc. (“Shaw Media”) for a purchase price of
approximately $2.65 billion comprised of $1.85 billion of cash and 71,364,853 Corus Class B non-voting participating shares.

Although, through holding of the shares in Corus, the Company will effectively retain an indirect, non-controlling interest in the
Media division subsequent to the sale, the Company will no longer have control over the division. Accordingly, the assets and
liabilities, operating results and operating cash flows for the previously reported Media segment are presented as discontinued
operations separate from the Company’s continuing operations. Prior period financial information has been reclassified to
present the Media division as a discontinued operation.

The transaction closed on April 1, 2016, but remains subject to customary closing adjustments. The Company recognized a
gain on the divestiture within income from discontinued operations as follows:

Proceeds on disposal, net of transaction costs of $22
Non-controlling interest in disposed net assets
Net assets disposed

Income taxes

Gain on divestiture, net of tax

2,645
244
(2,217)

672
47

625

In connection with the disposal, remeasurements of employee benefit plans related to discontinued operations of $14 were
transferred within equity from accumulated other comprehensive income to retained earnings.

The assets and liabilities disposed of were as follows:

Cash
Accounts receivable
Other current assets
Property, plant and equipment
Intangibles
Goodwill

Accounts payable and accrued liabilities
Provisions
Income taxes payable
Unearned revenue
Other long-term liabilities
Deferred income tax liabilities

Shaw Communications Inc. 2016 Annual Report

13
234
34
106
1,696
538

2,621

173
12
23
4
46
146

404

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

A reconciliation of the major classes of line items constituting income from discontinued operations, net of tax, as presented in
the consolidated statements of income is as follows:

Revenue

Eliminations(1)

Operating, general and administrative expenses

Employee salaries and benefits
Purchases of goods and services(2)

Eliminations(1)

Restructuring costs
Amortization(2)
Accretion of long-term liabilities and provisions
Other losses

Income from discontinued operations before tax and gain on divestiture
Income taxes

Income from discontinued operations before gain on divestiture
Gain on divestiture, net of tax

Income from discontinued operations, net of tax

2016
$

610
(46)

564

109
272

381
(46)

335
–
11
2
–

216
57

159
625

784

2015
$

1,080
(78)

1,002

180
558

738
(78)

660
13
30
4
5

290
76

214
–

214

(1)

(2)

As of the date the Media division met the criteria to be classified as held for sale, the Company ceased amortization of
non-current assets of the division, including program rights, property, plant and equipment, intangibles and other.
Amortization that would otherwise have been taken in the year amounted to $35 for program rights $6 for property, plant
and equipment, intangibles and other.

Sale of wireless spectrum licenses to Rogers Communications Inc. (“Rogers”)

During 2013, the Company granted Rogers an option to acquire its wireless spectrum licenses. The exercise of the option and
the sale of the wireless spectrum licenses were subject to various regulatory approvals and therefore, the licenses were not
classified as assets held for sale. The regulatory reviews concluded during 2015 at which time the transfer was completed. The
Company had previously received $50 in respect of the purchase price of the option to acquire the wireless spectrum licenses
and a $200 deposit in respect of the option exercise price. The Company received an additional $100 when the transaction
completed and recorded a gain of $158.

Asset held for sale

A real estate property was classified as held for sale in the statement of financial position at August 31, 2015 and measured at
estimated fair value less costs to sell. At August 31, 2015, the property’s fair value was based on the sale which closed in the
current year.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

4. ACCOUNTS RECEIVABLE

Subscriber and trade receivables

Due from related parties [note 27]

Miscellaneous receivables

Less allowance for doubtful accounts

2016
$

2015
$

300

473

310

494

(42)

(26)

268

468

Included in operating, general and administrative expenses is a provision for doubtful accounts of $28 (2015 –$29).

INVENTORIES

Subscriber equipment

Other

2016
$

2015
$

Subscriber equipment includes DTH equipment, DCTs and related customer premise equipment as well as wireless handsets.

6. OTHER CURRENT ASSETS

Program rights

Tax indemnity

Prepaid expenses and other

INVESTMENTS AND OTHER ASSETS

Publicly traded companies
Investments in private entities
Investment in a joint venture

2016
$

2015
$

–

138

2016
$

2015
$

817
36
–

853

4
49
44

During 2016, the Company recorded an unrealized loss of $nil (2015 – $3) in respect of its investment in a publicly traded
company (see note 20). The cumulative loss of $5 was realized upon sale of the investment during the year.

The Company has a portfolio of minor investments in various private entities.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Corus

In connection with the sale of the Shaw Media to Corus, the Company received 71,364,853 Corus Class B non-voting
participating shares representing approximately 37% of Corus’ total issued equity of Class A and Class B shares. Although the
Class B Corus shares do not have voting rights, the Company is considered to have significant influence due to Board
representation.

Corus is a leading media and content company that creates and delivers high quality brands and content across platforms for
audiences around the world. The company’s portfolio of multimedia offerings encompasses 45 specialty television services, 39
radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book
publishing, animation software, technology and media services. Corus is headquartered in Canada, and its stock is listed on the
TSX under the symbol CJR.B.

The Company participates in Corus’ dividend reinvestment program for its initial investment in Corus Class B Shares. For the
year ended August 31, 2016, the Company received dividends of $34 from Corus that were reinvested through the program into
additional Corus Class B shares. At August 31, 2016, the Company owned 74,135,891 Corus Class B shares having a fair
value of $911 and representing 38% of the total issued equity of Corus. The Company’s weighted average ownership of Corus
for the period from April 1 to August 31, 2016 was 37%.

Summary financial information for Corus at August 31, 2016 and for the year then ended is as follows:

Current assets
Non-current assets
Current liabilities
Non-current liabilities

Net assets
Less: non-controlling interests

Carrying amount of the investment

Revenue
Net income (loss) attributable to:

Shareholders
Non-controlling interest

Other comprehensive income (loss), attributable to shareholders

Comprehensive income

Equity income (loss) from associates(1)
Other comprehensive income (loss) from equity accounted associates(1)

470
5,623
(532)
(3,085)

2,476
(158)

2,318

817

1,171

126
18

144
(15)

129

(10)
(5)

(15)

(1)

The Company’s share of income and other comprehensive income reflect the weighted average proportion of Corus net
income and other comprehensive income attributable to shareholders from April 1, 2016.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Shomi Partnership

The Company has a 50% joint control interest in Shomi Partnership (“shomi”), which is a subscription video-on-demand service
that launched in November 2014. The Company’s interest in shomi is accounted for using the equity method. Summarized
financial information is as follows:

Current assets
Non-current assets
Current liabilities
Non-current liabilities

Partnership net assets

Carrying amount of the investment(1)

Revenue
Expenses

Partnership net loss

Equity loss in the partnership(1)

2016
$

25
105
(48)
(5)

–

2016
$

46
182

136

2015
$

28
132
(54)
(16)

2015
(ten months)
$

18
128

110

(1)

The Company’s carrying amount the investment and equity loss does not equal 50% of the partnership’s net assets and
net loss due to elimination of unrealized profit on downstream transactions between the Company and shomi and the
write-down of the carrying amount of the investment during the year.

8. PROPERTY, PLANT AND EQUIPMENT

Cable and telecommunications distribution system
Digital cable terminals and modems
Satellite audio, video and data network and DTH receiving equipment
Transmitters, broadcasting, communications and production

equipment

Land and buildings
Data centre infrastructure, data processing and other
Assets under construction

August 31, 2016

August 31, 2015

Accumulated
amortization
$

Net
book
value
$

Cost
$

Accumulated
amortization
$

2,673
456
63

2,807 4,984
808
174

347
62

2,506
447
96

–
186
344
–

–
393
622
376

109
625
860
248

62
207
270
–

Net
book
value
$

2,478
361
78

47
418
590
248

Cost
$

5,480
803
125

–
579
966
376

8,329

3,722

4,607 7,808

3,588

4,220

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Changes in the net carrying amounts of property, plant and equipment for 2016 and 2015 are summarized as follows:

August 31,
2015

Net book
value
$

Additions
$

Transfers
$

Acquisition
$

Amortization
$

August 31,
2016

Disposals
and
writedown
$

Foreign
exchange
translation
$

Net book
value
$

Divestment
$

Cable and telecommunications

distribution system

Digital cable terminals and modems
Satellite audio, video and

data network and DTH receiving
equipment

Transmitters, broadcasting,

communications and production
equipment

Land and buildings
Data centre infrastructure, data

processing and other
Assets under construction

2,478
361

491
188

49
–

208
–

(417)
(202)

(2)
–

–

47
418

590
248

2
14

–
35

78
230

64
(148)

–

–
4

44
47

4,220

1,007

–

303

(20)

–

(7)
(25)

(134)
–

(805)

–
(6)

(1)
–

(9)

–
–

–

(42)
(47)

(17)
–

(106)

–
–

–

–
–

(2)
(1)

(3)

2,807
347

–
393

622
376

4,607

August 31,
2015

August 31,
2014

Net book
value
$

Additions
$

Transfers
$

Acquisition
$

Amortization
$

Disposals
and
writedown
$

Foreign
exchange
translation
$

Net book
value
$

Cable and telecommunications distribution

system

Digital cable terminals and modems
Satellite audio, video and data network and

DTH receiving equipment

Transmitters, broadcasting, communications

and production equipment

Land and buildings
Data centre infrastructure, data processing

and other

Assets under construction

2,351
350

472
205

103

54
260

227
307

3,652

–

8
7

107
188

987

12
–

–

–
110

93
(215)

–

–
–

–

–
54

256
1

311

(354)
(194)

(25)

(15)
(26)

(125)
–

(739)

(3)
–

–

–
–

(19)
(33)

(55)

–
–

–

–
13

51
–

2,478
361

47
418

590
248

4,220

In 2016, the Company recognized a loss of $4 (2015 – gain of $6) on the disposal of property, plant and equipment.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

9. OTHER LONG-TERM ASSETS

Equipment costs subject to a deferred revenue arrangement
Customer equipment financing receivables
Credit facility arrangement fees
Other

2016
$

2015
$

225
6
4
40

275

225
8
3
23

259

Amortization provided in the accounts for 2016 amounted to $161 (2015 – $165) and was recorded as amortization of
deferred equipment costs and other amortization.

10. INTANGIBLES AND GOODWILL

Broadcast rights and licenses

Cable systems
DTH and satellite services
Television broadcasting

Program rights and advances
Goodwill

Non-regulated satellite services
Cable and telecommunications systems
Television broadcasting
Data centre services
Wireless

Wireless spectrum licenses
Other intangibles

Software
Customer relationships
Trademark and brands

Net book value

2016
$

2015
$

4,016 4,015
1,013 1,013
– 1,313

5,029 6,341
280

–

56
73
–
978
65

73
73
537
823
–

1,172 1,506
1,517
–

329
522
53

2,421

275
472
91

838

8,622 8,965

Broadcast rights and licenses, trademark, brands and wireless spectrum licenses have been assessed as having indefinite useful
lives. While licenses must be renewed from time to time, the Company has never failed to do so. In addition, there are currently
no legal, regulatory, competitive or other factors that limit the useful lives of these assets.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

The changes in the carrying amount of intangibles with indefinite useful lives, and therefore not subject to amortization, are as
follows:

September 1, 2014
Business acquisition
Disposition
Write-down
Foreign currency translation

August 31, 2015
Business acquisitions [note 3]
Disposition [note 3]
Write-down
Foreign currency translation

August 31, 2016

Broadcast
rights and
licenses
$

6,341
–
–
–
–

6,341
1
(1,313)
–
–

5,029

Intangibles subject to amortization are as follows:

Program rights and advances
Software
Software under construction
Customer relationships

Less current portion of program rights

Cost
$

–
246
211
602

1,059

August 31, 2016
Accumulated
amortization
$

Net book
value
$

–
128
–
80

208

–
118
211
522

851
–

851

Trademark and
brands
$

Goodwill
$

Wireless
spectrum
licenses
$

191
–
(191)
–
–

–
1,517
–
–
–

698
684
–
(15)
139

1,506
231
(538)
(17)
(10)

1,172

1,517

August 31, 2015
Accumulated
amortization
$

Net book
value
$

376
150
–
42

568

295
91
184
472

1,042
15

1,027

38
44
–
–
9

91
–
(38)
–
–

Cost
$

671
241
184
514

1,610

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

The changes in the carrying amount of intangibles subject to amortization are as follows:

September 1, 2014
Additions
Transfers
Business acquisition
Amortization
Write-down
Foreign currency translation

August 31, 2015
Additions
Transfers
Business acquisition [note 3]
Disposition [note 3]
Amortization
Write-down
Foreign currency translation

August 31, 2016

Program rights
and advances
$

Software
$

Software under
construction
$

Customer
relationships
$

310
390
–
–
(405)
–
–

295
226
–
–
(339)
(182)
–
–

88
43
3
5
(49)
–
1

91
69
2
17
(13)
(48)
–
–

–

118

168
37
(3)
–
–
(18)
–

184
40
(2)
–
–
–
(11)
–

211

79
–
–
355
(32)
–
70

472
–
–
94
–
(39)
–
(5)

522

Total
$

645
470
–
360
(486)
(18)
71

1,042
335
–
111
(352)
(269)
(11)
(5)

851

Impairment testing of indefinite-life intangibles and goodwill

The Company conducted its annual impairment test on goodwill and indefinite-life intangibles as at March 1, 2016 and as a
result, an impairment charge of $17 was recorded with respect to goodwill associated with the Tracking operations in the
Satellite cash generating unit. The Company estimated the recoverable amount using a discounted cash flow analysis based on
the most recent estimates of future operating results which are reflective of long-term pressures as customers migrate from
satellite based tracking to wireless tracking. The recoverable amount of the other cash generating units exceeded their carrying
value.

A hypothetical decline of 10% in the recoverable amount of the broadcast rights and licenses for the Cable cash generating unit
as at March 1, 2016 would not result in any impairment loss. A hypothetical decline of 10% in the recoverable amount of the
broadcast rights and licenses for the Satellite cash generating unit as at March 1, 2016 would result in an impairment loss of
approximately $25.

The data centres cash generating unit was created with the acquisition of ViaWest. A hypothetical decline of 10% in the
recoverable amount of the data centre cash generating unit as at March 1, 2016 would result in an impairment loss and is
reflective of the Company acquiring ViaWest at fair value on September 2, 2014. A 1% increase in the discount rate or 1%
decrease in the terminal growth rate would cause the carrying amount of the data centres CGU to exceed its recoverable amount
by approximately $300 and $250, respectively. In order for the CGU’s recoverable amount to be equal to the carrying amount
and holding all other assumptions constant, the discount rate would have to be 8.6% or terminal growth rate would have to be
6.2%. These sensitivities are indicative only and should be considered with caution, as the effect of the variation in each
assumption on the estimated recoverable amount is calculated in isolation without changing any other assumptions. The extent
of any such impairment loss would be determined after incorporating any consequential effects of that change on estimated
operating income before restructuring costs and amortization and on other factors.

The wireless cash generating unit was created with the acquisition of WIND. A hypothetical decline of 10% in the recoverable
amount of the wireless generating unit as at March 1, 2016 would result in an impairment loss and is reflective of the Company
acquiring WIND at fair value on March 1, 2016.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Any changes in economic conditions since the impairment testing conducted as at March 1, 2016 do not represent events or
changes in circumstance that would be indicative of impairment at August 31, 2016.

Significant estimates inherent to this analysis include discount rates and the terminal value. At March 1, 2016, the estimates
that have been utilized in the impairment tests reflect any changes in market conditions and are as follows:

Cable
Satellite
Data centres
Wireless

Terminal value

Post-tax
discount rate

Terminal growth rate

Terminal operating
income before
restructuring costs and
amortization multiple

8.0%
8.5%
8.5%
9.1%

1.5%
0.0%
6.3%
3.0%

6.5X
5.5X
11.0X
8.5X

A sensitivity analysis of significant estimates is conducted as part of every impairment test. With respect to the impairment
tests performed in the third quarter, the estimated decline in recoverable amount for the sensitivity of significant estimates is as
follows:

Cable
Satellite
Data centres
Wireless

Estimated decline in recoverable amount

Terminal value

1% increase in
discount rate

1% decrease in
terminal growth rate

8.0%
7.0%
19.0%
9.0%

5.0%
n/a
16.0%
8.0%

0.5 times decrease in
terminal operating
income before
restructuring costs and
amortization multiple

3.0%
3.0%
2.0%
3.0%

11. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

Trade
Program rights
CRTC benefit obligations
Accrued liabilities
Accrued network fees
Interest and dividends
Related parties [note 27]

2016
$

2015
$

107
9
–
442
131
228
27

944

81
79
28
339
109
229
22

887

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

12. PROVISIONS

September 1, 2014
Additions
Reversal
Payments

August 31, 2015
Business acquisition
Divestiture
Additions
Reversal
Payments

August 31, 2016

Current
Long-term

August 31, 2015

Current
Long-term

August 31, 2016

Asset
retirement
obligations Restructuring(1) Other

9
1
–
–

10
43
(10)
3
–
–

–
10

–
46

13
52
–
(48)

17
–
–
25
(3)
(35)

17
–

4
–

31
11
(6)
(1)

35
–
(2)
23
(2)
(18)

35
–

29
7

Total
$

53
64
(6)
(49)

62
43
(12)
51
(5)
(53)

52
10

33
53

(1)

During 2015, the Company announced a realignment of its customer care operations in the Consumer division into
centres of excellence to enhance customer service, and continued its organizational structure realignment efforts
including further restructuring of certain functions within its Business Network Services division. In addition, the media
division undertook organizational changes as it redefined itself from a traditional broadcaster to the broader focus of a
media organization. Approximately 1,700 employees were affected by the restructurings in 2015. During 2016, the
Company underwent a restructuring following a set of significant asset realignment initiatives, including the acquisition of
WIND and divestiture of Shaw Media. Approximately 200 employees were affected by the 2016 restructuring.
Restructuring amounts are primarily in respect of severance and employee related costs. The majority of remaining costs
at August 31, 2016 are expected to be paid within the next six months.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

13. LONG-TERM DEBT

2016

2015

Effective
interest
rates
%

Long-term
debt at
amortized
cost(1)
$

Adjustment
for
finance
costs(1)
$

Long-term
debt
repayable at
maturity
$

Long-term
debt at
amortized
cost(1)
$

Adjustment
for
finance
costs(1)
$

Long-term
debt
repayable at
maturity
$

Corporate
Bank loans
Cdn fixed rate senior notes-
6.15% due May 9, 2016
5.70% due March 2, 2017
5.65% due October 1, 2019
5.50% due December 7, 2020
3.15% due February 19, 2021
4.35% due January 31, 2024
6.75% due November 9, 2039

Cdn variable rate senior notes-

Due February 1, 2016

Other
ViaWest – credit facility
ViaWest – other
WIND – other
Burrard Landing Lot 2 Holdings Partnership

Variable
Various
Various
4.68

Total consolidated debt
Less current portion

Variable

498

–
6.34
400
5.72
5.69 1,246
498
5.55
298
3.17
497
4.35
6.89 1,418

4,855

–

4,855

682
31
4
40

5,612
412

5,200

–

–
–
4
2
2
3
32

–

13
–
–
–

56
–

498

434

–
400
1,250
500
300
500
1,450

299
399
1,245
497

497
1,418

4,898

4,789

–

300

4,898

5,089

695
31
4
40

5,668
412

5,256

506
34

5,669
608

5,061

–

1
1
5
3

3
32

–

12
–

–

57
1

434

300
400
1,250
500

500
1,450

4,834

300

5,134

518
34

5,726
609

5,117

(1)

Long-term debt is presented net of unamortized discounts and finance costs.

Corporate

Bank loans

During 2012, a syndicate of banks provided the Company with an unsecured $1 billion credit facility which includes a
maximum revolving term or swingline facility of $50. During 2014, the Company amended the terms of the facility to extend
the maturity date from January 2017 to December 2019. During 2016, the Company elected to increase its borrowing capacity
by $500 under the terms of the amended facility. Funds are available to the Company in both Canadian and US dollars. At
August 31, 2016, $4 (2015 – $1) has been drawn as committed letters of credit against the revolving term facility. Interest
rates fluctuate with Canadian prime and bankers’ acceptance rates, US bank base rates and LIBOR rates. Excluding the
revolving term facility, the effective interest rate on actual borrowings under the credit facility during 2016 was 2.04% (2015 –
1.57%). The effective interest rate on the revolving term facility for 2016 was 3.11% (2015 – 3.24%).

In connection to the acquisition of WIND, the Company entered into $1.0 billion non-revolving credit facility with a syndicate of
lenders (the “WIND Facility”) during 2016. The full amount of the WIND Facility was drawn to fund the acquisition of WIND,
along with $300 million drawn on the Company’s existing credit facility. These amounts were repaid during the year using the
cash proceeds received from the Shaw Media disposition. The effective interest rate on borrowings under the WIND Facility
during 2016 was 2.56%.

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Senior notes

The senior notes are unsecured obligations and rank equally and ratably with all existing and future senior indebtedness. The
fixed rate notes are redeemable at the Company’s option at any time, in whole or in part, prior to maturity at 100% of the
principal amount plus a make-whole premium.

On February 19, 2016, the Company issued $300 senior notes at a rate of 3.15% due February 19, 2021.

Other

ViaWest

During 2015, ViaWest’s credit facility which was assumed on acquisition was repaid with proceeds from a new credit facility.
ViaWest’s prior credit facility was scheduled to mature in May 2017 and was secured by a first priority security interest in
specific assets pursuant to the terms of the Security Agreement. On September 2, 2014, ViaWest’s credit facility consisted of a
term loan of US $322 and US $28 of borrowings under a US $40 revolving facility. The term loan had quarterly principal
repayments of US $1 with the balance due on maturity. Interest rates fluctuated with LIBOR, US prime, US Federal Funds and
Eurodollar rates. ViaWest had a US $130 interest rate swap which hedged the exposure to changes in cash flows and minimized
variability related to its prior credit facility. The interest rate swap terminated in June 2015. The new facility consisted of a
term loan in the amount of US $395 and a revolving credit facility of US $85. Commencing August 2015, the term loan has
quarterly principal repayments of US $1 with the balance due on maturity in March 2022 while the revolving credit facility
matures in March 2020. During 2016, ViaWest entered into an incremental US $80 term loan and increased the borrowing
capacity available on the revolving facility by US $35. The incremental term loan has quarterly principal repayments
commencing May 2016 with the balance due on maturity in March 2022. Interest rates fluctuate with LIBOR, US prime and
US Federal Funds rates and the facilities are secured by a first priority security interest in specific assets pursuant to the terms
of the Security Agreement.

Finance lease obligations and amounts owing to landlords in connection with financing of leasehold improvements expire and
mature at various dates through to 2023. Collateral has been provided as security for the related transactions and agreements
as required. The effective interest rates on the obligations range from 5.36% to 9.39%.

WIND

Finance lease obligations and amounts owing in connection with financing of certain computer equipment and services mature
at various dates through to 2018.

Burrard Landing Lot 2 Holdings Partnership (the “Partnership”)

The Company has a 33.33% interest in the Partnership which built the Shaw Tower project with office/retail space and living/
working space in Vancouver, BC. In the fall of 2004, the commercial construction of the building was completed and at that
time, the Partnership issued ten year 6.31% secured mortgage bonds in respect of the commercial component of the Shaw
Tower. In February 2014, the Partnership refinanced its debt. The Partnership received a mortgage loan and used the proceeds
to prepay the outstanding balance of the previous mortgage and loan excess funds to each of its partners. The mortgage loan
matures on November 1, 2024 and bears interest at 4.683% compounded semi-annually with interest only payable for the first
five years. The mortgage loan is collateralized by the property and the commercial rental income from the building with no
recourse to the Company.

Debt covenants

The Company and its subsidiaries have undertaken to maintain certain covenants in respect of the credit agreements and trust
indentures described above. The Company and its subsidiaries were in compliance with these covenants at August 31, 2016.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Long-term debt repayments

Mandatory principal repayments on all long-term debt in each of the next five years and thereafter are as follows:

2017
2018
2019
2020
2021
Thereafter

Interest expense

Interest expense – long-term debt
Amortization of senior notes discounts
Interest income – short-term (net)
Capitalized interest

14. OTHER LONG-TERM LIABILITIES

Pension liabilities [note 26]
CRTC benefit obligations
Post retirement liabilities [note 26]
Share-based awards
Program rights liabilities
Other

15. DEFERRED CREDITS

IRU prepayments
Equipment revenue
Connection fee and installation revenue
Deposit on future fibre sale
Other

412
12
11
1,839
812
2,582

5,668

2016
$

309
2
(2)
(8)

301

2015
$

299
2
(2)
(16)

283

2016
$

2015
$

125
–
4
2
–
4

135

119
23
22
11
5
6

186

2016
$

2015
$

436
90
31
2
4

563

449
111
24
2
2

588

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Amortization of deferred credits for 2016 amounted to $92 (2015 – $100) and was recorded in the accounts as described
below.

IRU agreements are in place for periods ranging from 21 to 60 years and are being amortized to income over the agreement
periods. Amortization in respect of the IRU agreements for 2016 amounted to $13 (2015 – $12) and was recorded as other
amortization. Amortization of equipment revenue for 2016 amounted to $67 (2015 – $78). Amortization of connection fee and
installation revenue for 2016 amounted to $12 (2015 – $10) and was recorded as revenue.

16. SHARE CAPITAL

Authorized

The Company is authorized to issue a limited number of Class A voting participating shares (“Class A Shares”) of no par value,
as described below, and an unlimited number of Class B non-voting participating shares (“Class B Non-Voting Shares”) of no
par value, Class 1 preferred shares, Class 2 preferred shares, Class A preferred shares and Class B preferred shares.

The authorized number of Class A Shares is limited, subject to certain exceptions, to the lesser of that number of shares (i)
currently issued and outstanding and (ii) that may be outstanding after any conversion of Class A Shares into Class B Non-
Voting Shares.

Issued and outstanding

2016

2015

Number of securities

22,420,064

22,420,064 Class A Shares

463,827,512 451,471,562 Class B Non-Voting Shares
12,000,000 Series A Preferred Shares
– Series B Preferred Shares

10,012,393
1,987,607

498,247,576 485,891,626

Class A Shares and Class B Non-Voting Shares

2016
$

2
3,504
245
48

3,799

2015
$

2
3,205
293
–

3,500

Class A Shares are convertible at any time into an equivalent number of Class B Non-Voting Shares. In the event that a take-
over bid is made for Class A Shares, in certain circumstances, the Class B Non-Voting Shares are convertible into an equivalent
number of Class A Shares.

Changes in Class A Share capital and Class B Non-Voting Share capital in 2016 and 2015 are as follows:

September 1, 2014
Stock option exercises
Dividend reinvestment plan

August 31, 2015
Stock option exercises
Business acquisition
Dividend reinvestment plan

August 31, 2016

Shaw Communications Inc. 2016 Annual Report

Class A Shares

Number

22,420,064 2
–
–

–
–

22,420,064 2
–

–

Class B Non-Voting
Shares

Number

439,606,326 2,887
152
166

5,871,621
5,993,615

451,471,562 3,205
43
68
188

1,827,108
2,866,384
7,662,458

22,420,064 2

463,827,512 3,504

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Series A and B Preferred Shares

The Cumulative Redeemable Rate Reset Preferred Shares, Series A (“Series A Preferred Shares”) and Cumulative Redeemable
Floating Rate Preferred Shares, Series B (“Series B Preferred Shares”) represent series of Class 2 preferred shares and are
classified as equity since redemption, at $25.00 per Series A Preferred Share and Series B Preferred Share, is at the
Company’s option and payment of dividends is at the Company’s discretion.

Share transfer restriction

The Articles of the Company empower the directors to refuse to issue or transfer any share of the Company that would
jeopardize or adversely affect the right of Shaw Communications Inc. or any subsidiary to obtain, maintain, amend or renew a
license to operate a broadcasting undertaking pursuant to the Broadcasting Act (Canada).

17. SHARE-BASED COMPENSATION AND AWARDS

Stock option plan

Under a stock option plan, directors, officers, employees and consultants of the Company are eligible to receive stock options to
acquire Class B Non-Voting Shares with terms not to exceed ten years from the date of grant. Options granted up to August 31,
2016 vest evenly on the anniversary dates from the original grant date at either 25% per year over four years or 20% per year
over five years. The options must be issued at not less than the fair market value of the Class B Non-Voting Shares at the date
of grant. The maximum number of Class B Non-Voting Shares issuable under the plan may not exceed 52,000,000. As at
August 31, 2016, 32,459,639 Class B Non-Voting Shares have been issued under the plan.

The changes in options are as follows:

Outstanding, beginning of year
Granted
Forfeited
Exercised(1)

Outstanding, end of year

2016

2015

Weighted
average
exercise
price
$

Number

Weighted
average
exercise
price
$

Number

23.70
12,538,664
2,758,000
23.93
(2,116,420) 26.17
(1,827,108) 21.15

16,477,563
2,911,250

22.34
28.29
(978,528) 25.12
(5,871,621) 21.94

11,353,136

23.70

12,538,664

23.70

(1)

The weighted average Class B Non-Voting Share price for the options exercised was $25.22.

The following table summarizes information about the options outstanding at August 31, 2016:

Range of prices

$16.71 – $23.19
$23.20 – $24.55
$24.56 – $30.87

Options outstanding

Options exerciseable

Weighted
average
remaining
contractual
life

4.14
4.59
7.06

Weighted
average
exercise
price

20.54
24.20
26.75

Number
exercisable

3,312,836
2,289,050
1,395,750

Weighted
average
exercise
price

20.14
24.44
26.32

Number
outstanding

3,929,586
3,987,050
3,436,500

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

The weighted average estimated fair value at the date of the grant for common share options granted for the year ended
August 31, 2016 was $1.47 (2015 – $2.85) per option. The fair value of each option granted was estimated on the date of the
grant using the Black-Scholes option pricing model with the following weighted-average assumptions:

Dividend yield
Risk-free interest rate
Expected life of options
Expected volatility factor of the future expected market price of Class B Non-Voting Shares

2016

2015

4.93%
0.75%
5 years
17.8%

3.96%
1.41%
6 years
19.1%

Expected volatility has been estimated based on the historical share price volatility of the Company’s Class B Non-Voting
Shares.

Deferred share unit plan

The Company has a DSU plan for its Board of Directors whereby directors can elect to receive their annual cash compensation,
or a portion thereof, in DSUs. In addition, the Company may adjust and/or supplement directors’ compensation with periodic
grants of DSUs. A DSU is a right that tracks the value of one Class B Non-Voting Share. Holders will be entitled to a cash
payout when they cease to be a director. The cash payout will be based on market value of a Class B Non-Voting Share at the
time of payout. When cash dividends are paid on Class B Non-Voting Shares, holders are credited with DSUs equal to the
dividend. DSUs do not have voting rights as there are no shares underlying the plan.

During 2016, $3 was recognized as compensation expense (2015 – $2). The carrying value and intrinsic value of DSUs at
August 31, 2016 was $18 and $15, respectively (August 31, 2015 – $15 and $13, respectively).

Employee share purchase plan

The Company’s ESPP provides employees with an incentive to increase the profitability of the Company and a means to
participate in that increased profitability. Generally, all non-unionized full time or part time employees of the Company are
eligible to enroll in the ESPP. Under the ESPP, eligible employees may contribute to a maximum of 5% of their monthly base
compensation. The Company contributes an amount equal to 25% of the employee’s contributions.

During 2016, $6 was recorded as compensation expense (2015 – $6).

Share appreciation rights

A subsidiary of the Company grants SARs to eligible employees of ViaWest. A SAR entitles the holder to the appreciation in
value of one share of ViaWest over the exercise price over a period of time. SARs granted to ViaWest employees post-acquisition
vest 25% per year over four years, have a 10 year contractual term and are cash settled. During 2016, $7 was recognized as
compensation expense (2015 – $4). The carrying value of SARs liabilities, including the SARs granted as partial consideration
for the acquisition of ViaWest (see note 3), at August 31, 2016 was $21 (2015 – $13).

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

18. EARNINGS PER SHARE

Earnings per share calculations are as follows:

Numerator for basic and diluted earnings per share ($)
Net income from continuing operations
Deduct: dividends on Preferred Shares

Net income attributable to common shareholders from continuing operations

Net income from discontinued operations
Deduct: net income from discontinued operations attributable to non-controlling interests

Net income from discontinued operations attributable to common shareholders

Net income attributable to common shareholders

Denominator (millions of shares)
Weighted average number of Class A Shares and Class B Non-Voting Shares for basic earnings per share
Effect of dilutive securities(1)

Weighted average number of Class A Shares and Class B Non-Voting Shares for diluted earnings per share

Basic earnings per share ($)
Continuing operations
Discontinued operations

Attributable to common shareholders

Diluted earnings per share ($)
Continuing operations
Discontinued operations

Attributable to common shareholders

2016

2015

456
(13)

666
(14)

443

652

784
(20)

764

1,207

480
1

481

214
(24)

190

842

468
3

471

0.92 1.40
1.59 0.40

2.51 1.80

0.92 1.39
1.59 0.40

2.51 1.79

(1)

The earnings per share calculation does not take into consideration the potential dilutive effect of certain stock options
since their impact is anti-dilutive. For the year ended August 31, 2016, 1,613,077 options were excluded from the
diluted earnings per share calculation (2015 – 2,548,433).

19. DIVIDENDS

Common share dividends

The holders of Class A Shares and Class B Non-Voting Shares are entitled to receive such dividends as the Board of Directors
determines to declare on a share-for-share basis, as and when any such dividends are declared or paid. The holders of Class B
Non-Voting Shares are entitled to receive during each dividend period, in priority to the payment of dividends on the Class A
Shares, an additional dividend at a rate of $0.0025 per share per annum. This additional dividend is subject to proportionate
adjustment in the event of future consolidations or subdivisions of shares and in the event of any issue of shares by way of stock
dividend. After payment or setting aside for payment of the additional non-cumulative dividends on the Class B Non-Voting
Shares, holders of Class A Shares and Class B Non-Voting Shares participate equally, share for share, as to all subsequent
dividends declared.

Preferred share dividends

Holders of the Series A Preferred Shares were entitled to receive, as and when declared by the Company’s Board of Directors, a
cumulative quarterly fixed dividend yielding 4.50% annually for the initial period ending June 30, 2016. Commencing
June 30, 2016, the dividend rate was reset to 2.791% for the five year period ending June 30, 2021. Thereafter, the dividend
rate will be reset every five years at a rate equal to the then current 5-year Government of Canada bond yield plus

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

2.00%. Holders of Series A Preferred Shares had the right, at their option, to convert their shares into Series B Preferred
Shares, subject to certain conditions, on June 30, 2016 and on June 30 every five years thereafter, with the next conversion
date being June 30, 2021.

On June 30, 2016, 1,987,607 Series A Preferred Shares were converted into an equal number of Series B Preferred Shares.
Holders of Series B Preferred Shares are entitled to receive cumulative quarterly dividends, as and when declared by the
Company’s Board of Directors, at a rate set quarterly equal to the then current three-month Government of Canada Treasury Bill
yield plus 2.00%. The floating quarterly dividend rate for the Series B Preferred Shares was set at an annual dividend rate of
2.539% for the initial period from June 30, 2016 to September 30, 2016. The floating quarterly dividend rate for the Series B
Preferred Shares was set at an annual dividend rate of 2.512% for the period from September 30, 2016 to December 31,
2016.

Dividend reinvestment plan

The Company has a Dividend Reinvestment Plan (“DRIP”) that allows holders of Class A Shares and Class B Non-Voting Shares
who are residents of Canada to automatically reinvest monthly cash dividends to acquire additional Class B Non-Voting Shares.
Class B Non-Voting Shares distributed under the Company’s DRIP are new shares issued from treasury at a 2% discount from
the 5 day weighted average market price immediately preceding the applicable dividend payment date.

Dividends declared

The dividends per share recognized as distributions to common shareholders for dividends declared during the year ended
August 31, 2016 and 2015 are as follows:

Class A Voting Share

Class B Non-Voting Share

Class A Voting Share

Class B Non-Voting Share

2016

2015

1.1825

1.1850

1.1613

1.1638

The dividends per share recognized as distributions to preferred shareholders for dividends declared during the year ended
August 31, 2016 and 2015 are as follows:

Series A Preferred Share

Series B Preferred Share

Series A Preferred Share

Series B Preferred Share

2016

2015

1.0538

0.1067

1.1250

–

On June 29, 2016, the Company declared dividends of $0.17444 per Series A Preferred Share and $0.15869 per Series B
Preferred Share which were paid on September 30, 2016. The total amount paid was $2 of which $1 was not recognized as at
August 31, 2016.

On November 2, 2016, the Company declared dividends of $0.098542 per Class A Voting Share and $0.09875 per Class B
Non-Voting Share payable on each of December 29, 2016, January 30, 2017 and February 27, 2017 to shareholders of record
at the close of business on December 15, 2016, January 13, 2017 and February 15, 2017, respectively.

On November 2, 2016, the Company declared dividends of $0.17444 per Series A Preferred Share and $0.157 per Series B
Preferred Share payable on January 3, 2017 to holders of record at the close of business on December 15, 2016.

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

20. OTHER COMPREHENSIVE INCOME (LOSS) AND ACCUMULATED

OTHER COMPREHENSIVE LOSS

Components of other comprehensive income and the related income tax effects for 2016 are as follows:

Items that may subsequently be reclassified to income

Change in unrealized fair value of derivatives designated as cash flow hedges
Reclassification of loss on available-for-sale investment to income
Share of other comprehensive income of associates
Exchange differences on translation of a foreign operation
Exchange differences on translation of US denominated debt hedging

a foreign operation

Items that will not be subsequently reclassified to income

Remeasurements on employee benefit plans
Remeasurements on employee benefit plans – Discontinued operations

Amount
$

Income taxes
$

Net
$

2
4
(5)
(7)

(2)

(49)
(11)

(62)

(1)
–
–
–

–

(1)

13
3

1
4
(5)
(7)

(3)

(36)
(8)

(47)

Components of other comprehensive loss and the related income tax effects for 2015 are as follows:

Items that may subsequently be reclassified to income

Change in unrealized fair value of derivatives designated as cash flow hedges
Adjustment for hedged items recognized in the period
Unrealized loss on available-for-sale investment
Exchange differences on translation of a foreign operation
Exchange differences on translation of US denominated debt hedging a foreign operation

Items that will not be subsequently be reclassified to income

Remeasurements on employee benefit plans
Remeasurements on employee benefit plans – Discontinued operations

Accumulated other comprehensive loss is comprised of the following:

Items that may subsequently be reclassified to income

Change in unrealized fair value of derivatives designated as cash flow hedges
Share of other comprehensive income of associates
Unrealized loss on available-for-sale investment
Foreign currency translation adjustments

Items that will not be subsequently reclassified to income

Remeasurements on employee benefit plans:

Continuing operations
Discontinued operations

Amount
$

Income taxes
$

Net
$

8
(8)
(3)
184
(74)

107

(1)
8

114

(2)
2
–
–
–

–

2
(2)

–

6
(6)
(3)
184
(74)

107

1
6

114

2016
$

2015
$

1
(5)
–
108

(156)
–

(52)

–
–
(5)
110

(119)
(5)

(19)

2016 Annual Report Shaw Communications Inc.

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

21. OPERATING, GENERAL AND ADMINISTRATIVE EXPENSES

AND RESTRUCTURING COSTS

Employee salaries and benefits
Purchases of goods and services

22. OTHER LOSSES

2016
$

866
1,927

2,793

2015
$

793
1,695

2,488

Other losses generally includes realized and unrealized foreign exchange gains and losses on US dollar denominated current
assets and liabilities, gains and losses on disposal of property, plant and equipment and minor investments, and the Company’s
share of the operations of Burrard Landing Lot 2 Holdings Partnership. In the current year, the category also includes a write-
down of $54 in respect of the Company’s investment in shomi, a write-down of $20 in respect of a private portfolio investment
and asset write-downs of $16. In the comparative year, the category included a write-down of $6 in respect of a property held
for sale, distributions of $27 from a venture capital fund investment, a write-down of $27 in respect of a private portfolio
investment, additional proceeds of $15 related to the fiscal 2012 Shaw Court insurance claim and asset write-downs of $55.

23. INCOME TAXES

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities
for financial reporting purposes and the amounts used for income tax purposes. The Company’s net deferred tax liability
consists of the following:

Deferred tax assets
Deferred tax liabilities

Net deferred tax liability

2016
$

2015
$

6
(1,174)

14
(1,135)

(1,168)

(1,121)

100

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Significant changes recognized to deferred income tax assets (liabilities) are as follows:

Broadcast
rights,
licenses,
customer
relationships,
trademark
and brands
$

Property, plant
and equipment
and software
assets
$

Partnership
income
$

Non-capital
loss carry-
forwards
$

Accrued
charges
$

Balance at September 1, 2014
Recognized in statement of income
Recognized in discontinued operations
Recognized on ViaWest business acquisition
Recognized in other comprehensive income:

Foreign currency translation adjustments
Actuarial gains/losses

Balance at August 31, 2015
Recognized in statement of income
Recognized in discontinued operations
Recognized on business acquisitions
Recognized on Media divestiture
Recognized in other comprehensive income:

Foreign currency translation adjustments
Actuarial gains/losses

(177)
(24)
(1)
(9)

–
–

(211)
(17)
(2)
(33)
(20)

–
–

(818)
(21)
–
(142)

(29)
–

(1,010)
(8)
–
(262)
177

2
–

Balance at August 31, 2016

(283)

(1,101)

(160)
107
–
–

–
–

(53)
109
–
–
–

–
–

6
36
(2)
46

12
–

98
(8)
–
29
1

–
–

70
(28)
(5)
29

1
(12)

55
–
(14)
5
(12)

–
6

Total
$

(1,079)
70
(8)
(76)

(16)
(12)

(1,121)
76
(16)
(261)
146

2
6

120

(1,168)

The Company has capital loss carryforwards of approximately $63 for which no deferred income tax asset has been recognized
in the accounts. These capital losses can be carried forward indefinitely.

The Company has non-capital loss carryforwards of approximately $472 for which no deferred income tax asset has been
recognized in the accounts. The balance expires in varying annual amounts from 2034 to 2036.

The Company has taxable temporary differences associated with its investment in its subsidiaries. No deferred tax liabilities
have been provided with respect to such temporary differences as the Company is able to control the timing of the reversal and
such reversal is not probable in the foreseeable future.

The income tax expense differs from the amount computed by applying the statutory rates to income before income taxes for
the following reasons:

Current statutory income tax rate

Income tax expense at current statutory rates
Net increase (decrease) in taxes resulting from:

Non-taxable portion of capital gains
Effect of tax rate changes
Tax benefit of equity loss not recognized
Other

Income tax expense

2016
$

2015
$

26.2% 25.5%

164

225

–
–
3
4

(24)
34
–
(17)

171

218

2016 Annual Report Shaw Communications Inc.

101

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

The statutory income tax rate for the Company increased from 25.5% in 2015 to 26.2% in 2016 as a result of provincial tax
rate increases.

The components of income tax expense are as follows:

Current income tax expense
Deferred tax recovery related to temporary differences
Deferred tax expense from tax rate changes

Income tax expense

24. BUSINESS SEGMENT INFORMATION

2016
$

2015
$

247
(76)
–

288
(104)
34

171

218

The Company’s operating segments are Consumer, Business Network Services, Business Infrastructure Services and Wireless.
The accounting policies of the segments are the same as those described in the summary of significant accounting policies.
Management evaluates divisional performance based on revenue and operating income before charges such as restructuring costs
and amortization. The Consumer division provides Cable telecommunications services including Video, Internet, WiFi and Digital
Phone, and Satellite Video, to Canadian consumers. The Business Network Services segment provides data networking, video,
voice and Internet services through a national fibre-optic backbone network and also provides satellite Video services, and fleet
tracking services to North American businesses and public sector entities. The Business Infrastructure Services segment was
created with the acquisition of ViaWest on September 2, 2014, and provides data centre colocation, cloud and managed services
to North American businesses. The Wireless segment was formed by the acquisition of WIND on March 1, 2016, and provides
wireless voice and data communications services for customers in Ontario, British Columbia and Alberta with 50MHz of spectrum
covering these regions. All of the Company’s operations are substantially located in Canada with the exception of ViaWest which
is primarily located in the United States.

Revenue
Consumer
Business Network Services
Business Infrastructure Services
Wireless

Intersegment eliminations

2016
$

2015
$

3,752 3,752
520
246
–

548
334
280

4,914 4,518
(32)

(30)

4,884 4,486

102

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Operating income before restructuring costs and amortization
Consumer
Business Network Services
Business Infrastructure Services
Wireless

Restructuring costs(1)
Amortization(1)

Operating income

Interest(1)
Operating
Other/non-operating

Current taxes(1)
Operating
Other/non-operating

2016
$

2015
$

1,667 1,686
256
95
–

265
123
59

2,114 2,037
(39)
(864)

(23)
(957)

1,134 1,134

299
2

301

281
2

283

266
(19)

304
(16)

247

288

2016 Annual Report Shaw Communications Inc.

103

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Capital expenditures

Capital expenditures accrual basis
Consumer and Business Network Services(2)
Business Infrastructure Services
Wireless

Equipment costs (net of revenue)
Consumer and Business Network Services

Capital expenditures and equipment costs (net)
Consumer and Business Network Services(2)
Business Infrastructure Services
Wireless

Reconciliation to Consolidated Statements of Cash Flows
Additions to property, plant and equipment
Additions to equipment costs (net)
Additions to other intangibles

Total of capital expenditures and equipment costs (net) per Consolidated Statements of Cash Flows
Increase (decrease) in working capital and other liabilities related to capital expenditures
Decrease in customer equipment financing receivables
Less: Proceeds on disposal of property, plant and equipment
Less: Satellite equipment profit (2)

Total capital expenditures and equipment costs (net) reported by segments

2016
$

2015
$

826
155
121

870
152
–

1,102 1,022

915
155
121

954
152
–

1,191 1,106

1,005
83
110

923
72
75

1,198 1,070
53
12
(26)
(3)

(4)
6
(6)
(3)

1,191 1,106

(1)

(2)

The Company does not report restructuring costs, amortization, interest or cash taxes on a segmented basis.
The profit from the sale of satellite equipment is subtracted from the calculation of segmented capital expenditures and
equipment costs (net) as the Company views the profit on sale as a recovery of expenditures on customer premise
equipment

25. COMMITMENTS AND CONTINGENCIES

Commitments

(i)

The Company owns and leases Ku-band and C-band transponders on the Anik F1R, Anik F2 and Anik G1 satellites. As
part of the Ku-band transponder agreements with Telesat Canada, the Company is committed to paying annual
transponder maintenance and license fees for each transponder from the time the satellite becomes operational for a
period of 15 years.

(ii)

The Company has various long-term operating commitments as follows:

2017
2018 – 2021
Thereafter

104

Shaw Communications Inc. 2016 Annual Report

310
750
323

1,383

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Comprised of:

Program related agreements
Lease of transmission facilities, circuits and premises
Lease and maintenance of transponders
Other (primarily maintenance and support contracts)

20
705
565
93

1,383

Included in operating, general and administrative expenses are transponder maintenance expenses of $80 (2015 – $80)
and rental expenses of $163 (2015 – $134).

(iii)

At August 31, 2016, the Company had capital expenditure commitments in the normal course of business of $151 in
respect of fiscal 2017.

Contingencies

The Company and its subsidiaries are involved in litigation matters arising in the ordinary course and conduct of its business.
Although resolution of such matters cannot be predicted with certainty, management does not consider the Company’s exposure
to litigation to be material to these consolidated financial statements.

Guarantees

In the normal course of business the Company enters into indemnification agreements and has issued irrevocable standby
letters of credit and commercial surety bonds with and to third parties.

Indemnities

Many agreements related to acquisitions and dispositions of business assets include indemnification provisions where the
Company may be required to make payment to a vendor or purchaser for breach of contractual terms of the agreement with
respect to matters such as litigation, income taxes payable or refundable or other ongoing disputes. The indemnification period
usually covers a period of two to four years. Also, in the normal course of business, the Company has provided indemnifications
in various commercial agreements, customary for the telecommunications industry, which may require payment by the Company
for breach of contractual terms of the agreement. Counterparties to these agreements provide the Company with comparable
indemnifications. The indemnification period generally covers, at maximum, the period of the applicable agreement plus the
applicable limitations period under law.

The maximum potential amount of future payments that the Company would be required to make under these indemnification
agreements is not reasonably quantifiable as certain indemnifications are not subject to limitation. However, the Company
enters into indemnification agreements only when an assessment of the business circumstances would indicate that the risk of
loss is remote. At August 31, 2016, management believes it is remote that the indemnification provisions would require any
material cash payment.

The Company indemnifies its directors and officers against any and all claims or losses reasonably incurred in the performance
of their service to the Company to the extent permitted by law.

Irrevocable standby letters of credit and commercial surety bonds

The Company and certain of its subsidiaries have granted irrevocable standby letters of credit and commercial surety bonds,
issued by high rated financial institutions, to third parties to indemnify them in the event the Company does not perform its
contractual obligations. As of August 31, 2016, the guarantee instruments amounted to $12. The Company has not recorded
any additional liability with respect to these guarantees, as the Company does not expect to make any payments in excess of
what is recorded on the Company’s consolidated financial statements. The guarantee instruments mature at various dates
during fiscal 2017 and fiscal 2018.

2016 Annual Report Shaw Communications Inc.

105

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

26. EMPLOYEE BENEFIT PLANS

Defined contribution pension plans

The Company has defined contribution pension plans for its non-union employees and, for the majority of these employees,
contributes 5% of eligible earnings to the maximum amount deductible under the Income Tax Act. For union employees, the
Company contributes amounts up to 9.8% of earnings to the individuals’ registered retirement savings plans. Total pension
costs in respect of these plans were $35 (2015 – $38) of which $23 (2015 – $26) was expensed and the remainder
capitalized.

Defined benefit pension plans

The Company has two non-registered retirement plans for designated executives and senior executives and had several
registered pension plans for certain employees in the media business until the sale of the business in April 2016. The following
is a summary of the accrued benefit liabilities recognized in the statement of financial position.

Unregistered plans

Accrued benefit obligation
Fair value of plan assets

Registered plans

Accrued benefit obligation
Fair value of plan assets

Accrued benefit liabilities and deficit

2016
$

2015
$

563
438

125

–
–

–

509
391

118

173
172

125

119

The plans expose the Company to a number of risks, of which the most significant are as follows:

(i)

(ii)

Volatility in market conditions: The accrued benefit obligations are calculated using discount rates with reference to bond
yields closely matching the term of the estimated cash flows while many of the assets are invested in other types of
assets. If plan assets underperform these yields, this will result in a deficit. Changing market conditions in conjunction
with discount rate volatility will result in volatility of the accrued benefit liabilities. To minimize some of the investment
risk, the Company has established long-term funding targets where the time horizon and risk tolerance are specified.

Selection of accounting assumptions: The calculation of the accrued benefit obligations involves projecting future cash
flows of the plans over a long time frame. This means that assumptions used can have a material impact on the
statements of financial position and comprehensive income because in practice, future experience of the plans may not
be in line with the selected assumptions.

Non-registered pension plans

The Company provides a supplemental executive retirement plan (“SERP”) for certain of its senior executives. Benefits under
this plan are based on the employees’ length of service and their highest three-year average rate of eligible pensionable earnings
during their years of service. In 2012, the Company closed the plan to new participants and amended the plan to freeze base
salary levels at August 31, 2012 for purposes of determining eligible pensionable earnings. The plan was also amended to
provide funding of up to 90% of the accrued benefit obligation over a period of six years. Employees are not required to
contribute to this plan.

The Company provides an executive retirement plan (“ERP”) for certain executives not covered by the SERP. Benefits under
this plan are comprised of defined contribution and defined benefit components and are based on the employees’ length of
service as well as final average earnings during their years of service. Employees are not required to contribute to this
plan. Annually the employer is to fund 90% of the accrued benefit obligation.

106

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

The table below shows the change in benefit obligation and funding status and the fair value of plan assets.

Accrued benefit obligation, beginning of year
Current service cost
Interest cost
Payment of benefits to employees
Gain on settlement
Remeasurements:

Effect of changes in demographic assumptions
Effect of changes in financial assumptions
Effect of experience adjustments

Accrued benefit obligation, end of year

Fair value of plan assets, beginning of year
Employer contributions
Interest income
Payment of benefits
Return on plan assets, excluding interest income

Fair value of plan assets, end of year

Accrued benefit liability and plan deficit, end of year

SERP
$

ERP
$

SERP
$

ERP
$

502
6
21
(19)
–

(5)
46
2

7
3
–
(2)
–

–
1
1

2016
Total
$

509
9
21
(21)
–

(5)
47
3

487
7
20
(13)
–

(11)
1
11

553

563

502

387
50
17
(19)
(3)

432

121

4
4
–
(2)
–

391
54
17
(21)
(3)

328
55
14
(13)
3

438

387

125

115

2015
Total
$

493
9
20
(13)
(1)

(11)
1
11

509

330
57
14
(13)
3

391

118

6
2
–
–
(1)

–
–
–

2
2
–
–
–

The weighted average duration of the defined benefit obligation of the SERP and ERP at August 31, 2016 is 15.6 years and
23.2 years, respectively.

The underlying plan assets of the SERP and ERP at August 31, 2016 are invested in the following:

Cash and cash equivalents
Fixed income securities
Equity securities – Canadian
Equity securities – Foreign

All fixed income and equity securities have a quoted price in active market.

SERP
$

ERP
$

237
100
25
70

432

4
1
–
1

2016 Annual Report Shaw Communications Inc.

107

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

The tables below show the significant weighted-average assumptions used to measure the pension obligation and cost for the
plans.

Accrued benefit obligation

Discount rate
Rate of compensation increase

Benefit cost for the year

Discount rate
Rate of compensation increase

2016
SERP
%

2016
ERP
%

2015
SERP
%

2015
ERP
%

3.50
3.50 4.10 4.10
5.00(1) 3.00 5.00(1) 3.00

2016
SERP
%

2016
ERP
%

2015
SERP
%

2015
ERP
%

4.10
4.10 4.00 4.00
5.00(1) 3.00 5.00(1) 3.00

(1)

Applies only to incentive compensation component of eligible pensionable earnings.

The calculation of the accrued benefit obligation is sensitive to the assumptions above. A one percentage point decrease in the
discount rate would have increased the accrued benefit obligation at August 31, 2016 by $96. A one percentage point increase
in the rate of compensation increase would have increased the accrued benefit obligation by $14.

When calculating the sensitivity of the defined benefit obligation to significant actuarial assumptions, the present value of the
defined benefit obligation has been calculated using the projected benefit method which is the same method that is applied in
calculating the defined benefit liability recognized in the statement of financial position. The sensitivity analysis presented
above may not be representative of the actual change in the accrued benefit obligation as it is unlikely that the change in
assumptions would occur in isolation of one another as some assumptions may be correlated.

The net pension benefit plan expense, which is included in employee salaries and benefits expense, is comprised of the
following components:

Current service cost
Interest cost
Interest income

Pension expense

Registered pension plans

SERP
$

ERP
$

6
21
(17)

3
–
–

2016
Total
$

9
21
(17)

SERP
$

ERP
$

7
20
(14)

2
–
–

2015
Total
$

9
20
(14)

The Company had a number of funded defined benefit pension plans which provided pension benefits to certain unionized and
non-unionized employees in the media business. These plans were divested along with the sale of the Media division in April
2016. Benefits under these plans were based on the employees’ length of service and final average salary. These plans were
regulated by the Office of the Superintendent of Financial Institutions, Canada in accordance with the provisions of the Pension
Benefits Standards Act and Regulations. The regulations set out minimum standards for funding the plans.

108

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

The table below shows the change in the benefit obligations, change in fair value of plan assets and the funded status of these
defined benefit plans.

Accrued benefit obligation, beginning of year
Current service cost
Interest cost
Employee contributions
Payment of benefits to employees
Remeasurements:

Effect of changes in demographic assumptions
Effect of changes in financial assumptions
Effect of experience adjustments

Divestiture of Shaw Media

Accrued benefit obligation, end of year

Fair value of plan assets, beginning of year
Employer contributions
Employee contributions
Interest income
Payment of benefit
Administrative expenses paid from plan assets
Return on plan assets, excluding interest income
Divestiture of Shaw Media
Fair value of plan assets, end of year

Accrued benefit liability and plan deficit, end of year

2016
$

2015
$

173
3
4
–
(5)

171
6
7
1
(8)

–
7
–
(182)

–
(1)
(3)
–

–

173

172
6
–
4
(5)
(1)
(3)
(173)
–

160
10
1
7
(8)
(1)
3
–
172

–

The tables below show the significant weighted-average assumptions used to measure the pension obligation and cost for these
plans.

Accrued benefit obligation

Discount rate
Rate of compensation increase

Benefit cost for the year

Discount rate
Rate of compensation increase

2016
%

2015
%

3.86 4.10
3.00 3.00

2016
%

2015
%

3.86 4.09
3.00 3.00

The net pension benefit plan expense, which is included in employee salaries and benefits expense, is comprised of the
following components:

Current service cost
Interest cost
Interest income
Administrative expenses

Pension expense

2016
$

2015
$

3
4
(4)
1

6
7
(7)
1

2016 Annual Report Shaw Communications Inc.

109

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Other benefit plans

The Company has post-employment benefits plans that provide post-retirement health and life insurance coverage to certain
executive level retirees and retirees in the media business and are funded on a pay-as-you-go basis. The plans for media retirees
were divested along with the sale of the Media division in April 2016. The table below shows the change in the accrued post-
retirement obligation which is recognized in the statement of financial position.

Accrued benefit obligation and plan deficit, beginning of year
Current service cost
Interest cost
Payment of benefits to employees
Remeasurements:

Effect of changes in demographic assumptions
Effect of changes in financial assumptions
Effect of experience adjustments

Divestiture of Shaw Media

Accrued benefit obligation and plan deficit, end of year

2016
$

2015
$

22
–
1
–

–
1
–
(20)

18
2
1
(1)

2
(1)
1
–

The weighted average duration of the benefit obligation at August 31, 2016 is 18.7 years.

The post-retirement benefit plan expense, which is included in employee salaries and benefits expense, is $1 (2015 – $3) and
is comprised of current service and interest cost.

The discount rates used to measure the post-retirement benefit cost for the year and the accrued benefit obligation as at
August 31, 2016 were 4.20% and 3.60%, respectively (2015 – 4.00% and 4.20%, respectively). A one percentage point
decrease in the discount rate would have increased the accrued benefit obligation at August 31, 2016 by $1.

Employer contributions

The Company’s estimated contributions to the defined benefit plans in fiscal 2017 are $28.

27. RELATED PARTY TRANSACTIONS

Controlling shareholder

The majority of the Class A Shares are held by the Shaw Family Living Trust (“SFLT”). The sole trustee of SFLT is a private
company owned by JR Shaw and having a board comprised of seven directors, including JR Shaw as chair, Carol Shaw, and four
other members of JR Shaw’s family. JR Shaw and members of his family are represented as Directors, Senior Executive and
Corporate Officers of the Company.

110

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Significant investments in subsidiaries

The following are the significant subsidiaries of the Company, all of which are incorporated or partnerships in Canada with the
exception of ViaWest, Inc. which is incorporated in the United States.

Shaw Cablesystems Limited
Shaw Cablesystems G.P.
Shaw Cablesystems (VCI) Ltd.
Shaw Envision Inc.
Shaw Telecom Inc.
Shaw Telecom G.P.
Shaw Satellite Services Inc.
Star Choice Television Network Incorporated
Shaw Satellite G.P.
Shaw Media Inc.
Shaw Television Limited Partnership
ViaWest, Inc.
WIND Mobile Corp.

Ownership Interest

August 31,
2016

August 31,
2015

100%
100%
100%
100%
100%
100%
100%
100%
100%
–
–
100%
100%

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
–

Key management personnel and Board of Directors

Key management personnel consist of the most senior executive team and along with the Board of Directors, and have the
authority and responsibility for planning, directing and controlling the activities of the Company.

Compensation

The compensation expense of key management personnel and Board of Directors is as follows:

Short-term employee benefits
Post-employment pension benefits
Retirement benefits
Share-based compensation

Transactions

2016
$

2015
$

32
3
–
3

38
15
17
1

The Company paid $2 (2015 – $2) for collection, installation and maintenance services to a company controlled by a Director
of the Company.

During the year, the Company paid $8 (2015 – $6) for remote control units to a supplier where Directors of the Company hold
positions on the supplier’s board of directors.

During the year, network fees of $14 (2015 – $12) were paid to a programmer where a Director of the Company holds a
position on the programmer’s board of directors.

At August 31, 2016, the Company had $3 owing in respect of these transactions (2015 – $3).

2016 Annual Report Shaw Communications Inc.

111

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

Other related parties

The Company has entered into certain transactions and agreements in the normal course of business with certain of its related
parties. These transactions are measured at the exchange amount, which is the amount of consideration established and agreed
to by the related parties.

Corus

The Company and Corus are subject to common voting control. During the year, network fees of $118 (2015 – $113),
advertising fees of $1 (2015 – $1), programming fees of $1 (2015 – $1), and administrative fees of $1 (2015 – $nil) were
paid to various Corus subsidiaries and entities subject
the Company provided
administrative, advertising and other services for $7 (2015 – $1), uplink of television signals for $7 (2015 – $6), Internet
services and lease of circuits for $1 (2015 – $1) and programming content of $nil (2015 – $2). At August 31, 2016, the
Company had a net of $22 owing in respect of these transactions (2015 – $18).

to significant

In addition,

influence.

During 2016, the Company’s sold its wholly owned subsidiary Shaw Media to Corus. The transaction closed on April 1, 2016
(see note 3).

The Company provided Corus with television advertising spots in return for radio and television advertising. No monetary
consideration was exchanged for these transactions and no amounts were recorded in the accounts.

Burrard Landing Lot 2 Holdings Partnership

During the year, the Company paid $13 (2015 – $12) to the Partnership for lease of office space in Shaw Tower. Shaw Tower,
located in Vancouver, BC, is the Company’s headquarters for its lower mainland operations. At August 31, 2016, the Company
had a remaining commitment of $93 in respect of the office space lease which is included in the amounts disclosed in note
25.

Joint arrangement

During the year, the Company provided programming content and advertising services of $6 (2015 – $18) and paid $11
(2015 – $6) in subscriber fees. At August 31, 2016, the Company had a net receivable of $nil (2015 – $3) in respect of these
transactions.

28. FINANCIAL INSTRUMENTS

Fair values

The fair value of financial instruments has been determined as follows:

(i)

Current assets and current liabilities

The fair value of financial instruments included in current assets and current liabilities approximates their carrying value
due to their short-term nature.

(ii)

Investments and other assets and Other long-term assets

The fair value of publicly traded investments is determined by quoted market prices. Investments in private entities
which do not have quoted market prices in an active market and whose fair value cannot be readily measured are carried
at cost. No published market exists for such investments. These equity investments have been made as they are
considered to have the potential to provide future benefit to the Company and accordingly, the Company has no current
intention to dispose of these investments in the near term. The fair value of long-term receivables approximates their
carrying value as they are recorded at the net present values of their future cash flows, using an appropriate discount
rate.

112

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

(iii)

Long-term debt

The carrying value of long-term debt is at amortized cost based on the initial fair value as determined at the time of
issuance. The fair value of publicly traded notes is based upon current trading values. The fair value of finance lease
obligations is determined by discounting future cash flows using a rate for loans with similar terms, conditions and
maturity dates. The carrying value of bank credit facilities approximates fair value as the debt bears interest at rates that
fluctuate with market rates. Other notes and debentures are valued based upon current trading values for similar
instruments.

(iv)

Other long-term liabilities

The fair value of program rights payable, estimated by discounting future cash flows, approximates their carrying value.
The fair value of contingent consideration arising from a business acquisition is determined by calculating the present
value of the probability weighted assessment of the likelihood that revenue targets will be met and the estimated timing
of such payments.

(v)

Derivative financial instruments

The fair value of US currency forward purchase contracts is determined using an estimated credit-adjusted mark-to-
market valuation using observable forward exchange rates at the end of reporting periods and contract forward rates.

The carrying values and estimated fair values an investment in a publicly traded company, long-term debt and a
contingent liability are as follows:

Assets
Investment in publicly traded company(1)

Liabilities
Long-term debt(2)
Contingent liability(3)

August 31, 2016

August 31, 2015

Carrying
value
$

Estimated
fair value
$

Carrying
value
$

Estimated
fair value
$

–

5,612
2

6,252
2

5,669
2

6,307
2

(1)

(2)

(3)

Level 1 fair value – determined by quoted market prices.

Level 2 fair value – determined by valuation techniques using inputs based on observable market data, either directly or
indirectly, other than quoted prices.

Level 3 fair value – determined by valuation techniques using inputs that are not based on observable market data.

Risk management

The Company is exposed to various market risks including currency risk and interest rate risk, as well as credit risk and liquidity
risk associated with financial assets and liabilities. The Company has designed and implemented various risk management
strategies, discussed further below, to ensure the exposure to these risks is consistent with its risk tolerance and business
objectives.

Market risk

Market risk is the risk that the fair value or cash flows of a financial instrument will fluctuate as a result of changes in market
prices,
including foreign exchange and interest rates, the Company’s share price and market price of publicly traded
investments.

Currency risk

Certain of the Company’s capital expenditures and equipment costs are incurred in US dollars, while its revenue is primarily
denominated in Canadian dollars. Decreases in the value of the Canadian dollar relative to the US dollar could have an adverse

2016 Annual Report Shaw Communications Inc.

113

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

effect on the Company’s cash flows. To mitigate some of the uncertainty in respect to capital expenditures and equipment
costs, the Company regularly enters into forward contracts in respect of US dollar commitments. With respect to 2016, the
Company entered into forward contracts to purchase US $12 over a period of 12 months commencing in September 2015 at an
average exchange rate of 1.3170 Cdn. At August 31, 2016 the Company had forward contracts to purchase US $112 over a
period of 12 months commencing September 2016 at an average exchange rate of 1.2932 Cdn in respect of US dollar
commitments.

The Company’s net investment in its foreign operation is exposed to market risk attributable to fluctuations in foreign currency
exchange rates in respect of changes in the value of the Canadian dollar versus the US dollar. This risk is partially mitigated as
a portion of the purchase price of ViaWest was borrowed in US dollars under the Company’s credit facility. At August 31, 2016,
the investment in ViaWest amounted to US $846. The exchange rate used to convert US dollars into Canadian dollars for the
statement of financial position at August 31, 2016 was $1.3116 Cdn. The impact of a 10% change in the exchange rate would
change other comprehensive income by $62.

Interest rate risk

Due to the capital-intensive nature of its operations, the Company utilizes long-term financing extensively in its capital
structure. The primary components of this structure are a banking facility and various Canadian senior notes with varying
maturities issued in the public markets as more fully described in note 13.

Interest on the Company’s unsecured banking facility and ViaWest’s credit facilities are based on floating rates, while the senior
notes are primarily fixed-rate obligations. The Company utilizes its credit facility to finance day-to-day operations and,
depending on market conditions, periodically converts the bank loans to fixed-rate instruments through public market debt
issues. As at August 31, 2016, 79% of the Company’s consolidated long-term debt was fixed with respect to interest rates.

Sensitivity analysis

The sensitivity to currency risk has been determined based on a hypothetical change in Canadian dollar to US dollar foreign
exchange rates of 10%. Foreign exchange forward contracts would be impacted by this hypothetical change resulting in a
change to other comprehensive income by $11 net of tax (2015 – $nil). A portion of the Company’s accounts receivables and
accounts payable and accrued liabilities is denominated in US dollars; however, due to their short-term nature, there is no
significant market risk arising from fluctuations in foreign exchange rates.

Interest on the Company’s banking facility is based on floating rates. There is no significant market risk arising from interest
rates fluctuating by reasonably possible amounts from their actual values at August 31, 2016.

At August 31, 2016, a one dollar change in the Company’s Class B Non-Voting Shares would have had an impact on net
income of $1 in respect of the Company’s DSU plan.

Credit risk

Accounts receivable in respect of the Consumer, Business Networks Services, Business Infrastructure Services and Wireless
divisions are not subject to any significant concentrations of credit risk due to the Company’s large and diverse customer base.
As at August 31, 2016, the Company had accounts receivable of $268 (August 31, 2015 – $468), net of the allowance for
doubtful accounts of $42 (August 31, 2015 – $26). The Company maintains an allowance for doubtful accounts for the
estimated losses resulting from the inability of its customers to make required payments. In determining the allowance, the
Company considers factors such as the number of days the customer account is past due, whether or not the customer
continues to receive service, the Company’s past collection history and changes in business circumstances. As at August 31,
2016, $95 (August 31, 2015 – $121) of accounts receivable is considered to be past due, defined as amounts outstanding
past normal credit terms and conditions. Uncollectible accounts receivable are charged against the allowance account based on
the age of the account and payment history. The Company believes that its allowance for doubtful accounts is sufficient to
reflect the related credit risk.

The Company mitigates the credit risk of advertising receivables by performing initial and ongoing credit evaluations of
advertising customers. Credit is extended and credit limits are determined based on credit assessment criteria and credit
quality. In addition, the Company mitigates credit risk of subscriber receivables through advance billing and procedures to

114

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

downgrade or suspend services on accounts that have exceeded agreed credit terms and routinely assesses the financial
strength of its business customers through periodic review of payment practices.

Credit risks associated with US currency contracts arise from the inability of counterparties to meet the terms of the contracts.
In the event of non-performance by the counterparties, the Company’s accounting loss would be limited to the net amount that
it would be entitled to receive under the contracts and agreements. In order to minimize the risk of counterparty default under
its swap agreements, the Company assesses the creditworthiness of its swap counterparties.

Liquidity risk

Liquidity risk is the risk that the Company will experience difficulty in meeting obligations associated with financial
liabilities. The Company manages its liquidity risk by monitoring cash flow generated from operations, available borrowing
capacity, and by managing the maturity profiles of its long-term debt.

The Company’s undiscounted contractual maturities as at August 31, 2016 are as follows:

Within one year
1 to 3 years
3 to 5 years
Over 5 years

Accounts
payable
and
accrued
liabilities(1)
$

Other
long-term
liabilities
$

Long-term
debt
repayable at
maturity
$

944
–
–
–

944

–
3
1
–

412
23
2,651
2,582

5,668

Interest
payments
$

298
540
361
1,857

3,056

(1)

Includes accrued interest and dividends of $228.

29. CONSOLIDATED STATEMENTS OF CASH FLOWS

Additional disclosures with respect to the Consolidated Statements of Cash Flows are as follows:

(i)

Funds flow from continuing operations

Net income from continuing operations
Adjustments to reconcile net income to funds flow from operations:
Amortization
Deferred income tax recovery
Share-based compensation
Defined benefit pension plans
Accretion of long-term liabilities and provisions
Equity loss of an associate or joint venture
Impairment of goodwill
Gain on sale of spectrum [note 3]
Loss on write-down of assets [note 22]
Loss on write-down of investments [note 22]
Distributions from a venture capital fund investment [note 22]
Other

Funds flow from continuing operations

2016
$

2015
$

456

666

868
(70)
4
(43)
(1)
56
15
(158)
61
27
(27)

962
(76)
3
(40)
(1)
61
17
–
16
74
–
11

1,483 1,398

2016 Annual Report Shaw Communications Inc.

115

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

(ii)

Interest and income taxes paid and interest and distributions received and classified as operating activities are as follows:

Interest paid
Income taxes paid (net of refunds)
Interest received

(iii) Non-cash transactions

The Consolidated Statements of Cash Flows exclude the following non-cash transactions:

Issuance of Class B Non-Voting Shares:
Dividend reinvestment plan [note 19]

Lease transactions

30. CAPITAL STRUCTURE MANAGEMENT

The Company’s objectives when managing capital are:

2016
$

2015
$

306
242
2

283
488
2

2016
$

2015
$

188
–

166
2

(i)

to maintain a capital structure which optimizes the cost of capital, provides flexibility and diversity of funding sources
and timing of debt maturities, and adequate anticipated liquidity for organic growth and strategic acquisitions;

(ii)

to maintain compliance with debt covenants; and

(iii)

to manage a strong and efficient capital base to maintain investor, creditor and market confidence.

The Company defines capital as comprising all components of shareholders’ equity (other than non-controlling interests and
amounts in accumulated other comprehensive income/loss), long-term debt (including the current portion thereof), and bank
indebtedness less cash and cash equivalents.

Cash and cash equivalents
Long-term debt repayable at maturity
Share capital
Contributed surplus
Retained earnings

August 31, 2016
$

August 31, 2015
$

(405)
5,668
3,799
42
2,505

(398)
5,726
3,500
45
1,883

11,609

10,756

The Company manages its capital structure and makes adjustments to it in light of changes in economic conditions and the risk
characteristics of underlying assets. The Company may also from time to time change or adjust its objectives when managing
capital in light of the Company’s business circumstances, strategic opportunities, or the relative importance of competing
objectives as determined by the Company. There is no assurance that the Company will be able to meet or maintain its currently
stated objectives.

The Company’s credit facilities are subject to covenants which include maintaining minimum or maximum financial ratios,
including total debt to operating cash flow/adjusted earnings before interest, taxes, depreciation and amortization, and
operating cash flow to fixed charges. At August 31, 2016, the Company is in compliance with these covenants and based on
current business plans and economic conditions, the Company is not aware of any condition or event that would give rise to
non-compliance with the covenants.

The Company’s overall capital structure management strategy remains unchanged from the prior year.

116

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Notes to the Consolidated Financial Statements
August 31, 2016 and 2015
[all amounts in millions of Canadian dollars except share and per share amounts]

31. SUBSEQUENT EVENT

Subsequent to the year end, shomi announced a decision to wind down its operations with service ending November 30, 2016.
As a result, the Company expects to incur an investment loss of up to $120 million in 2017 relating to an estimated provision
for future liabilities in shomi.

2016 Annual Report Shaw Communications Inc.

117

Shaw Communications Inc.
Shareholders’ Information
August 31, 2016

Share Capital and Listings

The Company is authorized to issue a limited number of Class A participating shares (“Class A Shares”); an unlimited number
of Class B Non-Voting participating shares (the “Class B Non-Voting Shares”); an unlimited number of Class 1 Preferred Shares
issuable in series; and an unlimited number of Class 2 Preferred Shares issuable in series, of which 12,000,000 were
designated Cumulative Redeemable Rate Reset Class 2 Preferred Shares, Series A (the “Series A Shares”) and 12,000,000
were designated Cumulative Redeemable Floating Rate Class 2 Preferred Shares, Series B (the “Series B Shares”). The
authorized number of Class A Shares is limited, subject to certain exceptions, to the lesser of that number of such shares (i)
currently issued and outstanding; and (ii) that may be outstanding after any conversion of Class A Shares into Class B Non-
Voting Shares.

As at August 31, 2016, there were 463,827,512 Class B Non-Voting Shares, 10,012,393 Series A Shares, and 1,987,607
Series B Shares and 22,420,064 Class A Shares issued and outstanding. Shaw is traded on the Toronto and New York stock
exchanges and is included in the S&P/TSX 60 Index (Trading Symbols: TSX – SJR.B, SJR.PR.A, SJR.PR.B, NYSE – SJR, and
TSXV – SJR.A). For more information, please visit www.shaw.ca.

The following table sets forth, for each month during the fiscal year ending August 31, 2016, the monthly price range and
volume traded for the Class B Non-Voting Shares, Series A Shares and Series B Shares on the Toronto Stock Exchange (TSX)
and for the Class A Shares on the TSX Venture Exchange (TSXV).

Class B Non-Voting Shares(1)
TSX-SJR.B
Low

Volume

High

Series A Shares(1)
TSX-SJR.PR.A

High

Low

Volume

Series B Shares(1)
TSX-SJR.PR.B
Low

Volume

High

Class A Shares(1)
TSX Venture-SJR.A
Low

High

Volume

Sep 2015
Oct 2015
Nov 2015
Dec 2015
Jan 2016
Feb 2016
Mar 2016
Apr 2016
May 2016
Jun 2016
Jul 2016
Aug 2016

790
34.00 32.55
26.65 25.23 19,916,697 14.76 12.10 185,819
29.50 26.00 5,149
27.93 25.38 24,535,366 15.85 12.85 213,427
32.00 30.96 2,954
28.07 26.36 25,453,754 15.81 13.87 340,157
33.00 29.00 7,847
28.17 23.37 27,193,279 15.70 12.80 434,233
34.50 26.12 6,582
25.83 22.84 28,558,180 14.19 10.35 346,575
30.95 27.00 7,134
24.50 22.55 20,158,880 11.96 10.21 182,785
30.40 27.62 8,017
25.43 23.01 23,247,160 12.68 11.11 358,491
30.95 28.00 8,699
25.24 23.03 21,413,450 13.27 12.00 147,526
31.23 28.35 7,233
25.15 23.04 22,763,435 13.90 12.74 180,181
25.45 24.01 25,751,342 13.81 12.35 518,421
33.00 28.30 4,731
26.62 24.36 19,500,350 13.69 12.96 208,178 13.74 12.11 67,284 33.97 32.47 2,222
26.65 25.89 16,830,561 14.47 13.51 117,556 14.00 12.80 51,014 34.01 32.50 3,544

(1)

Trading price and volume data is obtained from the TMX group

Share Splits

There have been four splits of the Company’s Class A and Class B Shares: July 30, 2007 (2 for 1); February 7, 2000 (2 for 1);
May 18, 1994 (2 for 1); and September 23, 1987 (3 for 1). In addition, as a result of the Arrangement referred to in the
Management Information Circular dated July 22, 1999, a Shareholder’s Adjusted Cost Base was reduced for tax purposes.

118

Shaw Communications Inc. 2016 Annual Report

Shaw Communications Inc.
Corporate Information
August 31, 2015

SENIOR OFFICERS

JR Shaw
Executive Chair

Jim Shaw
Vice Chair

Bradley S. Shaw
Chief Executive Officer

Jay Mehr
President

Vito Culmone
Executive Vice President &
Chief Financial Officer

Trevor English
Executive Vice President & Chief
Strategy and Business
Development Officer

Peter Johnson
Executive Vice President & Chief
Legal and Regulatory Officer

Jim Little
Executive Vice President & Chief
Marketing and Culture Officer

Zoran Stakic
Executive Vice President & Chief
Technology Officer

Nancy Phillips
Chief Executive Officer, ViaWest

Chris Kucharski
President, Consumer

Alek Krstajic
Executive Vice President & Chief
Executive Officer, Freedom Mobile

Ron McKenzie
Senior Vice President, Business

CORPORATE OFFICE
Shaw Communications Inc.
Suite 900, 630 – 3rd Avenue S.W.
Calgary, Alberta
Canada T2P 4L4
Phone: (403) 750-4500
Website: www.shaw.ca

CORPORATE GOVERNANCE
Information concerning Shaw’s
corporate governance policies is
contained in the Information
Circular and is also available on
Shaw’s website, www.shaw.ca.

Information concerning Shaw’s
compliance with the corporate
governance listing standards of the
New York Stock Exchange is
available in the investors section
on Shaw’s website, www.shaw.ca.

INTERNET HOME PAGE
Shaw’s Annual Report, Annual
Information Form, Quarterly

Reports, Press Releases and other
relevant investor information are
available electronically on the
Internet at www.shaw.ca.

AUDITORS
Ernst & Young LLP

PRIMARY BANKER
The Toronto-Dominion Bank

TRANSFER AGENTS
CST Trust Company,
600 The Dome Tower
333 – 7th Avenue SW
Calgary, Alberta, T2P 2Z1
Phone: 1-800-387-0825

DEBENTURE TRUSTEE
Computershare Trust
Company of Canada
100 University Avenue,
9th Floor
Toronto, Ontario, M5J 2Y1
Phone : 1-800-564-6253

FURTHER INFORMATION
Financial analysts, portfolio
managers, other investors and
interested parties may contact the
Company at (403) 750-4500 or
visit Shaw’s website at
www.shaw.ca for further
information.

To receive additional copies of this
Annual Report, please fax your
request to (403) 750-7469 or
email investor.relations@sjrb.ca.

All trademarks used in this annual
report are used with the
permission of the owners of such
trademarks.

DIRECTORS

JR Shaw(4)
Executive Chair
Shaw Communications Inc.

Peter J. Bissonnette
Corporate Director

Adrian L. Burns(3) (4)
Corporate Director

George F. Galbraith(1)
Corporate Director

Dr. Richard R. Green(1)
Corporate Director

Dr. Lynda Haverstock (2)
Corporate Director

Gregory John Keating(2)
Chairman and Chief
Executive Officer
Altimax Venture Capital

Michael W. O’Brien(1) (4)
Corporate Director

Paul K. Pew(3) (4)
Co-Founder and Co-CEO
G3 Capital Corp.

Jeffrey C. Royer(1)
Private Investor

Bradley S. Shaw(4)
Chief Executive Officer
Shaw Communications Inc.

Jim Shaw
Vice Chair
Shaw Communications Inc.

JC Sparkman(2) (4)
Corporate Director

Carl E. Vogel(3)
Private Investor; Senior Advisor to
DISH Network

Sheila C. Weatherill(3)
Corporate Director

Willard (Bill) H. Yuill(2)
Chairman and Chief
Executive Officer
The Monarch Corporation

(1) Audit Committee
(2) Human Resources and Compensation

Committee

(3) Corporate Governance and
Nominating Committee

(4) Executive Committee

2016 Annual Report Shaw Communications Inc.

119