Ottawa-based e-commerce firm, Shopify Inc., operates platforms and services catering to merchants in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company's versatile platform facilitates sales and management of products across various channels comprising web and mobile storefronts, physical retail outlets, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces. Merchants can manage inventory, payments, fulfillment, shipping, and customer relationships, besides leveraging analytics and reporting tools, financing options, and cash management. Additionally, Shopify sells customized themes and apps and offers merchant solutions, encompassing payment processing, shipping, fulfillment, and working capital aspects. Originally known as Jaded Pixel Technologies Inc., the firm underwent a name change in November 2011 before getting incorporated in 2004.