Quarterlytics / Financial Services / Financial - Capital Markets / Siebert Financial Corp.

Siebert Financial Corp.

sieb · NASDAQ Financial Services
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Ticker sieb
Exchange NASDAQ
Sector Financial Services
Industry Financial - Capital Markets
Employees 146
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FY2005 Annual Report · Siebert Financial Corp.
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Offices In:

Beverly Hills
9693 Wilshire Boulevard, Beverly Hills, CA 90212
Telephone: 800.995.7880 Fax: 310.788.7888

4400 North Federal Highway, Suite 152, Boca Raton, FL

Telephone: 800.728.3352 Fax: 561.368.9750

Boca Raton 

Jersey City
111 Pavonia Avenue, Jersey City, NJ 07310
Telephone: 800.872.0711 Fax: 201.239.5741

New York 
885 Third Avenue, 17th Floor, New Y

T

400 Fifth A
T

240A
T

Naples

Palm Beach

Surfside

9569 Harding A
T

Women’

885 Third Avenue, 17th Floor

T

Atlanta • 

Miami • New York • Oakland • Orlando • San 

www

M U R I E L S I E B E R T

Siebert Financial Corp.  • 2005 Annual Report

121757COV  5/3/06  2:33 PM  Page 2

Siebert  Financial  Corp.  (the  “Company”)  is  a
holding  company  organized  under  the  laws  of  the
State of New York conducting retail discount broker-
age and corporate investment banking throughout the
country,  and  a  floor  brokerage  business  on  the  New
York Stock Exchange.

The Company’s retail discount brokerage busi-
ness  is  conducted  through  its  wholly-owned  sub-
sidiary, Muriel Siebert & Co., Inc. (“Siebert”), which
has seven offices. Siebert, through its Retail division,
provides discount brokerage and related services to its
retail investor accounts via branch offices, telephone,
the  Internet  and  wireless  devices.  Through  Siebert
Capital  Markets,  Siebert  offers  institutional  clients
equity  and  fixed  income  execution  services  on  an
agency basis as well as equity and fixed income under-
writing and investment banking services.

Through  Women’s  Financial  Network,  Inc.,  a
wholly-owned  subsidiary,  the  Company  offers  finan-
cial products and financial education predominantly to
women investors.

Muriel  F.  Siebert,  the  first  woman  member  of
the  New  York  Stock  Exchange,  is  the  Chairwoman,
President and Chief Executive Officer of the Company
and, as of April 2006, owns approximately 90% of the
outstanding Common Stock of the Company.

The  Company  believes  that  it  is  the  most
prominent  Woman-Owned  Business  Enterprise
(“WBE”) in the capital markets business in the coun-
try,  which  through  Siebert,  is  a  New  York  Stock
Exchange  member. Moreover,  the  Company  is  also
prominent  as  a  Minority  and  Women’s  Business
Enterprise (“MWBE”) in the tax exempt underwriting
business  through  Siebert’s  49%-owned  affiliate,
Siebert Brandford Shank & Co., L.L.C.

Siebert  was  incorporated  on  June  16,  1969,
under the laws of the State of Delaware. The princi-
pal executive offices of the Company and Siebert are
located at 885 Third Avenue, Suite 1720, New York,
NY 10022. The telephone number is (212) 644-2400.
The Web site is located at www.siebertnet.com.

DIRECTORS

Muriel F. Siebert
Chairwoman & President
Chief Executive Officer

Patricia L. Francy
Special Advisor for Alumni
Relations; Retired Treasurer &
Controller, Columbia University

Leonard M. Leiman
Counsel
Fulbright & Jaworski L.L.P.

Jane H. Macon, Esq. 
Partner
Fulbright & Jaworski L.L.P.

Robert P. Mazzarella
Retired President
Fidelity Investment Brokerage
Services, LLC

Nancy S. Peterson
President and Chief
Executive Officer
Peterson Tool Company, Inc.

121757NAR_R1  5/3/06  2:32 PM  Page 2

May 2006

Dear Fellow Shareholders:

Continued strength in the markets and the economy prevailed throughout the year 2005. The Dow
came close to its all-time high, corporate profits reached the highest level in 40 years and jobs were
more plentiful. The impact of the hurricanes, while severe and devastating to those involved, was,
fortunately, limited throughout the economy as a whole.  In a year that saw the announcement of Alan
Greenspan’s  retirement  as  Chairman  of  the  Federal  Reserve  Board  and  the  appointment  of  Ben
Bernanke, the Fed maintained its steady course, raising interest rates a quarter percentage point at
each of its eight meetings, helping keep inflation in check despite the high price of oil.  

Financial Performance

Your Company made progress in this economic climate. Total 2005 revenue was $31.2
million, up $3.1 million, or 10.9 percent, from 2004. Commissions and fees from
the  retail  and  institutional  businesses  were  up  6.2  percent  year  over  year  to
$25.2 million.  Net income of $1.9 million or $.08 cents per share was more
than three and half times 2004 net income of $523,000, or $.02 per share.  

We continue to vigorously pursue our lawsuit against Intuit for breach of
contract,  breach  of  fiduciary  duty,  misrepresentation  and  other  claims
related to the strategic alliance we had with that firm. Our attorneys are
pleased that Intuit failed in its attempt to change the nature and jurisdic-
tion of the case from a litigation in New York to an arbitration in Cali-
fornia. In addition, Intuit’s counsel has been disqualified from represent-
ing Intuit in the case, which decision they have appealed. We continue to 
believe in the strength of our case, despite the time, money and effort asso-
ciated with the undertaking and the resultant legal fees. 

Retail Brokerage Services

With industry consolidation continuing and competition intensifying, our watchwords in
2005 were customer service and value-added. Our brokerage product and service offer-
ings again received the praise of multiple independent industry observers. Consider these
honors, which clearly recognize the success of our customer-focused approach:

•   Siebert is the only broker to rank in SmartMoney’s top three discount brokers 
for  the past eight years, and Kiplinger’s top three online brokers for the most 
recent five surveys (including #1 in 2002 and 2004).  

121757NAR_R1  5/3/06  2:32 PM  Page 3

•

•

Siebert received one of the top three rankings awarded by Barron’s in its Online Brokers Surveys 
from 2002-2005 and, in early 2006, was named Barron’s “best broker for buy and hold investors.” 

In 2006, Siebert was also named top-rated four-star broker and third overall in the Web-based bro-
ker category in the Barron’s 2006 Online Brokers Survey. 

We are not resting on our laurels. In 2006, we enhanced our SiebertNet online brokerage service with
features important to our sophisticated client base, including Portfolio and Tax Reporting with enhanced
historic and cost basis information. We have added symbol-specific equity research from Prudential
Equity Group, along with daily market commentary and stock analysis from Argus Research and eco-
nomic commentary from Decision Economics. Our Web site has a cleaner, more integrated look and feel
to make navigation easier. 

In the past year, consolidation in our industry has put a spotlight on our competitive strengths: excep-
tional customer service, combined SIPC and excess-SIPC protection to total net equity in each account,
a choice of competitive high-yielding money funds, highly competitive margin interest rates, and a reli-
able, comprehensive online offering at an all-inclusive commission charge which is negotiable based on
account activity and size. We believe that this wave of consolidation will give your Company the oppor-
tunity to attract the customers of recently merged firms who are disappointed in the service they are
receiving. The fact that we provide a small-firm boutique experience with big-firm stability, longevity
and resources accrues to our benefit in this environment. Our customers recognize that we treat them as
valued  clients. Their  appreciation  is  tangible.  Every  week,  over  50  percent  of  our  new  accounts  are
referred by or related to satisfied clients.

Whereas mergers at some competitors have caused reported disruptions in service quality, we continue
to provide an exceptional level of service while also offering excellent value. Our approach appeals to
those who appreciate the integrity of an independent firm that is committed to obtaining the best price
execution, does not internalize customer orders and is not owned or controlled by any large institution
or market maker. The investing public also values the ability of our representatives to work large and
sensitive orders on the floor of the New York Stock Exchange and on Nasdaq, to manage complex and
advanced options strategies and to direct orders to preferred market centers or electronic communica-
tions networks. Our seasoned brokerage professionals are skilled in the latest trading tools and technol-
ogy, positioning us well for the challenges of competing in the evolving world of high-speed electron-
ic transactions. We believe the appeal of our business proposition remains very strong and we are com-
mitted to enhancing it.

Excess-SIPC Account Protection: We continue to provide the highest level of account protection avail-
able, combining SIPC protection with excess-SIPC coverage to each account’s total net equity, with no
aggregate limit for the firm. Recently, several leading discount brokerages that offered similar benefits
have merged into organizations that offer less protection for each account and for the brokerage firm in

121757NAR_R1  5/3/06  2:32 PM  Page 4

the aggregate. Siebert is one of the few leading discount brokers whose customers receive unlimited
account protection for the total net equity in their accounts. While we do not anticipate a disaster of the
magnitude that would require this level of protection, we believe that prudence outweighs possibility,
especially given the considerable level of risk in today’s system from the volume of derivatives present.

Competitive Money Fund Yields: Over the past year, a number of brokers have begun sweeping cash
awaiting  reinvestment  into  bank  affiliate  interest-earning  or  money  market  accounts  that  are  paying
lower yields than the money market mutual funds that had been previously provided. Other firms are
paying cash interest in the brokerage account at a rate that is well below competitive money market fund
yields. Siebert is committed to offering clients an automatic daily sweep of free cash in their brokerage
accounts to their choice among a selection of taxable and tax-exempt money market mutual funds, with
each paying a highly competitive yield. This positions us well in the current interest rate environment.

Siebert Capital Markets

The Capital Markets team that joined the Company in the third quarter of 2004 generated significant
growth for our Siebert Capital Markets division which provides high-quality brokerage services to insti-
tutional  investors  and  investment  banking  services  to  corporations.  Backed  by  the  latest  information
technology and systems, our trading desk and investment bankers offer value-added services to some of
the nation’s largest investment managers, corporations and public retirement systems.

Our investment banking team has acted as co-manager or underwriter in more than $50 billion of glob-
al equity offerings and $128 billion in global corporate bond offerings since January 2002.  In 2005, the
firm acted as co-manager or syndicate member in equity underwritings for leading companies such as
Clear Channel Outdoor, Google, Inc., MetLife, Inc., Warner Music Group Corp. and Chipotle Mexican
Grill Inc. SCM acted as a co-manager in the corporate bond offerings of major issuers including CIT
Group, Inc., Wal-Mart Stores Inc., Morgan Stanley and Citigroup Inc.     

Setting the stage for further positive results, SCM substantially expanded its institutional trading capa-
bilities by enhancing its trading platform. In 2005, SCM introduced Siebert Automated Solutions, a full
suite of electronic trading strategies utilizing algorithms.

Municipal Underwriting 

Muriel Siebert and Co., Inc., owns 49 percent of Siebert Brandford Shank & Co., L.L.C., which had
Members’ Capital of approximately $7.6 million at year-end 2005. SBS has ranked in the top 25 senior
managing municipal bond underwriters for the past five years and is also the nation's #1-ranked woman
and minority-owned senior managing municipal bond underwriter. Through our affiliation with SBS,
we can offer our retail clients access to municipal new-issue securities at initial public offering prices.
In 2005, SBS served as lead manager on 19 negotiated new issues totaling over $2 billion, including

121757NAR_R1  5/3/06  2:31 PM  Page 1

underwritings of $500 million for Detroit Public Schools, $426 million for Detroit Water, $250 million
for Philadelphia Water, and $209 million for Garden State Preservation Trust. SBS also acted as co-man-
ager on 200 new issues totaling over $54 billion, including underwritings for the states of California,
Connecticut, Illinois, Massachusetts, Michigan, New Jersey, New York, Texas, Virginia and Wisconsin
and  the  cities  of  Atlanta,  Chicago,  Cleveland,  Dallas,  Detroit,  Houston,  Los  Angeles,  New  York,
Philadelphia and St. Louis. Siebert’s financial statements report only on its 49 percent share of earnings
and retained earnings of SBS.

Stock Buy Back

On May 15, 2000, the Board of Directors of the Company authorized the repurchase of up to one mil-
lion shares of the Company’s common stock. Through December 31, 2005, the Company had purchased
916,434  shares  at  an  average  price  of  $4.51  per  share.  The  Company  intends  to  continue  acquiring
shares pursuant to its stock repurchase program based upon the price of the stock and in accordance with
applicable rules and regulations.

A Strong Foundation

We continue to operate on conservative business principles. Our balance sheet remains sound, with $43
million in assets at year-end, of which $32 million, or 78 percent, is in cash or cash equivalents, posi-
tioning us well for further growth and expansion. We believe our customer base appreciates the excep-
tional personal service and value we offer. Our commitment to providing the best discount brokerage
services  is  absolute,  as  is  our  dedication  to  integrity.  We  continue  to  pursue  potential  opportunities
throughout our core and ancillary businesses. We look forward to building on this strong foundation, as
we begin another year of shared progress and achievement, continuing to enhance the value and extend
the scope of your Company.   

Thank you for your support,

Muriel Siebert
Chairwoman, President and Chief Executive Officer

P.S. We  encourage  all  shareholders  to  take  advantage  of  the  Shareholder  Discount  Program  through
which holders of at least 100 Siebert shares can receive a 10 percent commission discount plus two free
trades per year. For specific details, please contact James Burzynski, Manager, New Accounts at 800-
872-0711 and identify yourself as a shareholder. The New Accounts Department is open from 7:30 am
to 7:30 pm ET, Monday – Friday.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

(MARK ONE)
(cid:95)   ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE 

SECURITIES EXCHANGE ACT OF 1934

For the Fiscal Year Ended: December 31, 2005

(cid:134)   TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE 

SECURITIES EXCHANGE ACT OF 1934

For The Transition Period From _____________ To _____________

Commission File Number 0-5703

SIEBERT FINANCIAL CORP.

(Exact name of registrant as specified in its charter)

New York
(State or other jurisdiction of

incorporation or organization)

885 Third Avenue, New York, New York
(Address of principal executive offices)

11-1796714
(I.R.S. Employer

Identification No.)

10022
(Zip Code)

(212) 644-2400
Registrant’s telephone number

Securities registered under Section 12(b) of the Exchange Act:

Title of each class
NONE

Name of each exchange on which registered
NONE

Securities registered under Section 12(g) of the Exchange Act:
Common stock, par value $.01 per share
(Title of class)

Indicate by checkmark if the registrant is a well know seasoned issuer, as defined in Rule 405 of the Securities Act. YES (cid:134)   NO (cid:95)

Indicate by checkmark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES (cid:134)   NO (cid:95)

Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act of 1934 during 
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements 
for the past 90 days. YES (cid:95) NO (cid:134)

Indicate by checkmark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to 
the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment 
to this Form 10-K. (cid:95)

Indicate by checkmark whether the registrant is a large accelerated filer, an accelerated filer or a non-accelerated filer. (See definition of accelerated 

filer and large accelerated filer in Rule 12b-2 of the Exchange Act).  Large accelerated filer (cid:134) Accelerated filer (cid:134) Non-accelerated filer (cid:95)

Indicate by checkmark whether the registrant is a shell company (as defined in Rule 12b-2). YES (cid:134)   NO (cid:95)

The number of shares of the Registrant’s outstanding Common Stock, as of March 16, 2006, was 22,125,254 
shares. The aggregate market value of the Common Stock held by non-affiliates of the registrant (based upon the last 
sale price of the Common Stock reported on the Nasdaq Stock Market as of the last business day of the registrant’s 
most recently completed second fiscal quarter (June 30, 2005), was $7,287,677.

Documents Incorporated by Reference: Proxy Statement to be filed pursuant to Regulation 14A of the Exchange 

Act on or before May 1, 2006, incorporated by reference into Part III.

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

Statements in this Annual Report on Form 10-K, as well as oral statements that may be made by the Company 
or by officers, directors or employees of the Company acting on the Company’s behalf, that are not statements of 
historical  or  current  fact  constitute  “forward  looking  statements”  within  the  meaning  of  the  Private  Securities 
Litigation  Reform  Act  of  1995.  Such  forward  looking  statements  involve  risks  and  uncertainties  and  known  and 
unknown factors that could cause the actual results of the Company to be materially different from historical results 
or from any future expressed or implied by such forward looking statements, including without limitation: changes 
in  general  economic  and  market  conditions;  changes  and  prospects  for  changes  in  interest  rates;  fluctuations  in 
volume  and  prices  of  securities;  demand  for  brokerage  and  investment  banking  services;  competition  within  and 
without the discount brokerage business, including the offer of broader services; competition from electronic discount 
brokerage firms offering greater discounts on commissions than the Company; the prevalence of a flat fee environment; 
decline in participation in equity or municipal finance underwritings; limited trading opportunities; the method of 
placing trades by the Company’s customers; computer and telephone system failures; the level of spending by the 
Company on advertising and promotion; trading errors and the possibility of losses from customer non-payment of 
amounts due; other increases in expenses and changes in net capital or other regulatory requirements.

2

ITEM 1.  BUSINESS

GENERAL

PART I

Siebert Financial Corp. (the “Company”) is a holding company that conducts its retail discount brokerage and 
investment banking business through its wholly-owned subsidiary, Muriel Siebert & Co., Inc., a Delaware corporation 
(“Siebert”).  Muriel  Siebert,  the  first  woman  member  of  the  New  York  Stock  Exchange,  is  the  Chairwoman  and 
President and owns approximately 90% of the outstanding common stock, par value $.01 per share (the “Common 
Stock”) of the Company.

The Company’s principal offices are located at 885 Third Avenue, New York, New York 10022, and its phone 
number is (212) 644-2400. The Company’s Internet address is www.siebertnet.com. The Company’s SEC filings are 
available through its website, where you are able to obtain copies of the Company’s public filings free of charge. The 
Company’s Common Stock trades on the Nasdaq National Market under the symbol “SIEB”.

BUSINESS OVERVIEW

Siebert’s principal activity is providing Internet and traditional discount brokerage and related services to retail 
investors and, through its wholly owned subsidiary, Siebert Woman’s Financial Network, Inc (“WFN”), engages in 
providing products, services and information all uniquely devoted to woman’s financial needs. Through its Capital 
Markets division, Siebert also offers institutional clients equity execution services on an agency basis, as well as 
equity and fixed income underwriting and investment banking services. The Company believes that it is the largest 
Woman-Owned Business Enterprise (“WBE”) in the capital markets business in the country. In addition, Siebert, 
Brandford, Shank & Co., LLC (“SBS”), a company in which Siebert holds a 49% ownership interest, is the largest 
Minority and Women’s Business Enterprise (“MWBE”) in the tax-exempt underwriting business in the country.

THE RETAIL DIVISION

Discount Brokerage and Related Services

Siebert became a discount broker on May 1, 1975, a date that would later come to be known as “May Day.” 
Siebert believes that it has been in business and a member of The New York Stock Exchange, Inc. (the “NYSE”) 
longer than any other discount broker. In 1998, Siebert began to offer its customers access to their accounts through 
SiebertNet, its Internet website. Siebert’s focus in its discount brokerage business is to serve retail clients seeking a 
wide selection of quality investment services, including trading through a broker on the telephone, through a wireless 
device  or  via  the  Internet,  at  commissions  that  are  substantially  lower  than  those  of  full-commission  firms  and 
competitive with the national discount brokerage firms. Siebert clears its securities transactions on a fully disclosed 
basis through National Financial Services Corp. (“NFS”), a wholly owned subsidiary of Fidelity Investments.

Siebert serves investors who make their own investment decisions. Siebert seeks to assist its customers in their 
investment decisions by offering a number of value added services, including easy access to account information. 
Siebert’s representatives are available to assist customers with information via toll-free 800 service Monday through 
Friday  between  7:30  a.m.  and  7:30  p.m.  Eastern  Time.  Through  its  SiebertNet,  Mobile  Broker,  inter-active  voice 
recognition and Siebert MarketPhone services, 24-hour access is available to customers.

Independent Retail Execution Services

Siebert offers what it believes to be the best possible trade executions for customers. Siebert does not make 

markets in securities, nor does it take positions against customer orders.

Siebert’s  listed  orders  are  routed  in  a  manner  intended  to  afford  its  customers  the  opportunity  for  price 
improvement  on  all  orders.  Through  a  service  called  NYSE  Prime™,  Siebert  also  has  the  ability  to  document  to 
customers all price improvements received on orders executed on the NYSE when orders are filled at better than the 
National Best Bid/Offer.

3

Siebert’s  over  the  counter  orders  are  executed  through  a  network  of  Nasdaq  market  makers  with  no  single 
market maker executing all trades. The firm also offers customers execution services through Nasdaq’s SelectNet™ 
and  Reuters’  Instinet™  systems  for  an  additional  fee.  These  systems  give  customer’s  access  to  all  Electronic 
Communication  Networks  listed  on  SelectNet™  and  to  Instinet™  before  and  after  regular  market  hours.  Siebert 
believes that its over-the counter executions afford its customers the best possible opportunity for consistent price 
improvement.

Customers may also indicate online interest in buying or selling fixed income securities, including municipal 
bonds, corporate bonds, mortgage-backed securities, Government Sponsored Enterprises, Unit Investment Trusts or 
Certificates of Deposit. These transactions are serviced by registered representatives.

Retail Customer Service

Siebert believes that superior customer service enhances its ability to compete with larger discount brokerage 
firms and therefore provides retail customers, at no additional charge, with personal service via toll-free access to 
dedicated customer support personnel for all of its products and services. Customer service personnel are located in 
each of Siebert’s branch offices. Siebert presently has retail offices in New York, New York, Jersey City, New Jersey, 
Boca  Raton,  Surfside,  Palm  Beach  and  Naples,  Florida  and  Beverly  Hills,  California.  Siebert  uses  a  proprietary 
Customer  Relationship  Management  System  that  enables  representatives,  no  matter  where  located,  to  view  a 
customer’s  service  requests  and  the  response  thereto.  Eventually,  it  is  intended  that  this  system  will  also  allow 
customers to enter their requests directly into the system and track the response. Siebert’s telephone system permits 
the automatic routing of calls to the next available agent having the appropriate skill set.

Retirement Accounts

Siebert offers customers a variety of self-directed retirement accounts for which it acts as agent on all transactions. 
Custodial services are provided through an affiliate of NFS, the firm’s clearing agent, which also serves as trustee for 
such  accounts.  Each  IRA,  SEP  IRA,  ROTH  IRA,  401(k)  and  KEOGH  account  can  be  invested  in  mutual  funds, 
stocks, bonds and other investments in a consolidated account.

Customer Financing

Customers margin accounts are carried through Siebert’s clearing agent, lends customers a portion of the market 
value  of  certain  securities  held  in  the  customer’s  account.  Margin  loans  are  collateralized  by  these  securities. 
Customers  also  may  sell  securities  short  in  a  margin  account,  subject  to  minimum  equity  and  applicable  margin 
requirements, and the availability of such securities to be borrowed. In permitting customers to engage in margin, 
short sale or any transaction, Siebert assumes the risk of its customers’ failure to meet their obligations in the event 
of adverse changes in the market value of the securities positions. Both Siebert and its clearing agents reserve the 
right to set margin requirements higher than those established by the Federal Reserve Board.

Siebert  has  established  policies  with  respect  to  maximum  purchase  commitments  for  new  customers  or 
customers with inadequate collateral to support a requested purchase. Managers have some flexibility in the allowance 
of  certain  transactions.  When  transactions  occur  outside  normal  guidelines,  accounts  are  monitored  closely  until 
their payment obligation is completed; if the customer does not meet the commitment, steps are taken to close out the 
position and minimize any loss. Siebert has not had significant credit losses in the last five years.

Information and Communications Systems

Siebert’s operations rely heavily on information processing and communications systems which are provided 
by  Siebert’s  clearing  agent.  The  system  for  processing  securities  transactions  is  highly  automated.  Registered 
representatives  utilize  personal  computer  workstations  to  access  customer  account  information,  obtain  securities 
prices and related information and enter and confirm orders through dedicated lines to Siebert’s clearing agents.

Siebert  maintains  a  computer  network  to  support  its  customer  service  messaging  systems,  as  well  as  other 
applications such as record keeping and direct customer access to marketing information. Through its clearing agents, 
Siebert’s computers are linked to the major registered United States securities exchanges, the National Securities 
Clearing  Corporation  and  The  Depository  Trust  Company.  Failure  of  Siebert’s  redundant  private  lines  local  area 
networks or communication systems for a significant period of time could limit the ability to process a large volume 

4

of transactions accurately and rapidly. This could result in Siebert being unable to satisfy its obligations to customers 
and other securities firms, and in such an event could result in regulatory violations. External events, such as an 
earthquake or massive power failure, loss of redundant external information feeds, such as security price information, 
as well as massive internal malfunctions, could render part or all of such systems inoperative.

To enhance the reliability of its systems and backup data, Siebert maintains redundancies, backup plans and 

recovery functions including backup trading facilities.

Siebert’s communications systems include a voice system that allows calls to be answered by the next available 
agent having the appropriate skill set for the incoming call. Data is delivered to branches over a multipoint Virtual 
Private Network system. Call center software provides statistical reports, such as time on hold, duration of calls and 
the number of calls handled by each agent. The vendor of the communications system monitors these systems on a 
twenty-four hour a day, seven day a week basis and can make software repairs remotely.

CURRENT DEVELOPMENTS

Siebert filed a lawsuit against Intuit Inc. (“Intuit”) in New York State Supreme Court on September 17, 2003 
seeking  not  less  than  $11.1  million  in  compensatory  damages  and  $33.3  million  in  punitive  damages  for  claims 
relating to the Joint Brokerage Service (the “JBS”) conducted during the years ended December 31, 2003 and 2002 
under  the  Strategic  Alliance  Agreement  between  Siebert  and  Intuit.  The  Court  denied  Intuit’s  motion  to  dismiss 
Siebert’s  causes  of  action  for  breach  of  fiduciary  duty,  breach  of  contractual  obligations  to  pay  shared  expenses, 
promissory estoppel, and breach of the implied covenant of good faith and fair dealing. The Court granted Intuit’s 
motion  to  dismiss  Siebert’s  causes  of  action  for  breach  of  the  express  covenant  of  good  faith  and  fair  dealing, 
misrepresentation  and/or  fraud,  and  its  request  for  punitive  damages.  Intuit  has  counterclaimed  against  Siebert, 
seeking not less than $6.6 million. Siebert and Intuit have appealed from certain portions of the Court’s decision and 
Siebert  has  also  moved  for  reargument  of  that  decision  regarding  punitive  damages.  In  November  2005,  Intuit’s 
counsel was disqualified by the Court from representing Intuit in this action. Any further activity in the action is 
stayed  pending  Intuit’s  appeal  from  the  Order  of  disqualification,  which  appeal  is  expected  to  be  heard  by  the 
Appellate Court in April 2006.

Siebert  terminated  the  fully  disclosed  clearing  agreement  (the  “Clearing  Agreement”)  with  Pershing  LLC 
(formerly the Pershing division of Donaldson, Lufkin & Jenrette Securities Corporation) (“Pershing”) in 2003. Based 
on consultation with counsel, Siebert believes that the $1,500,000 that it advanced to Pershing in January 2003 should 
have been returned and that Pershing may be liable for damages. Pershing has expressed its belief that it is entitled to 
retain the advance and receive a minimum of $3 million for its unreimbursed costs, a termination fee of $500,000 and 
$5 million for lost revenues. Siebert believes the Pershing claims are without merit and that the ultimate result of this 
matter will not have a material adverse effect on result of operations or financial position. Siebert in 2004 decided not 
to commence proceedings against Pershing and charged off the $1,500,000 advance to Pershing. Siebert and Pershing 
in 2005 entered into a Limited Release Agreement under which Siebert received a release from the $3 million disputed 
claims  for  unreimbursed  fees  and  costs,  and  Pershing  was  released  from  any  liability  to  Siebert  based  upon  the 
disputed fees and costs, and Siebert paid a consideration to Pershing that had been previously accrued by Siebert.

The Company entered into an Operating Agreement, effective as of April 19, 2005 (the “Operating Agreement”), 
with Suzanne Shank and Napolean Brandford III, the two individual principals of SBS ( the “Principals”) of SBS 
Financial Products Company LLC, a Delaware limited liability company (“SBSFPC”). Pursuant to the terms of the 
Operating Agreement, the Company and each of the Principals made an initial capital contribution of $400,000 in 
exchange for a 33.33% initial interest in SBSFPC. SBSFPC engages in derivatives transactions related to the municipal 
underwriting business. The Operating Agreement provides that profit and loss will be shared 66.66% by the Principals 
and 33.33% by the Company.

On May 15, 2000, the board of directors of the Company authorized the repurchase of up to 1,000,000 shares of 
the Company’s common stock. Shares will be purchased from time to time, in the discretion of the Company, in the 
open  market  and  in  private  transactions.  Through  December  31,  2005,  916,434  shares  have  been  purchased  at  an 
average price of $4.51 per share. The Company intends to continue acquiring shares pursuant to its stock repurchase 
program based upon the price of the stock and in accordance with applicable rules and regulations.

5

THE CAPITAL MARKETS DIVISION

In 1991, Siebert created its Capital Markets Group (“SCM”) division, which serves as a co-manager, underwriting 
syndicate member, or selling group member on a wide spectrum of securities offerings for corporations and Federal 
agencies.

Principal activities of the Capital Markets Division are investment banking and institutional equity execution 
services. In June 2004, Siebert expanded its SCM and New York Stock Exchange (“NYSE”) Floor Operations. SCM 
provides  high-quality  brokerage  service  to  both  institutional  investors  and  issuers  of  equity  and  fixed-income 
securities.

During 1996, Siebert formed the Siebert, Brandford, Shank division of the investment banking group to enhance 
the activities of Siebert’s tax exempt underwriting. The operations of the Siebert, Brandford, Shank division were 
moved on July 1, 1998, to a newly formed entity, SBS. Two individuals, Mr. Napoleon Brandford and Ms. Suzanne F. 
Shank, own 51% of the equity and are entitled to 51% of the net profits of SBS and Siebert is entitled to the balance. 
Through its investment in SBS, Siebert has become a more significant factor in the tax exempt underwriting area, and 
expects to enhance its government and institutional relationships, as well as the breadth of products that can be made 
available to retail clients. During 2005, SBS served as the lead manager of over $2 billion of negotiated municipal new 
issues and served as a co-manager in over $54 billion of negotiated municipal new issues.

Since its inception, the Siebert, Brandford, Shank division and its successor SBS have co-managed offerings of 
approximately $371 billion and lead managed offerings of approximately $14 billion. Clients include the States of 
California, Texas, Washington, Ohio and Michigan and the Cities of Chicago, Detroit, Los Angeles, Houston, Dallas, 
Denver and St. Louis.

SBS  operates  out  of  offices  in  San  Francisco,  New  York,  Seattle,  Houston,  Chicago,  Detroit,  Los  Angeles, 

Washington, DC, San Antonio, Anchorage, Miami and Dallas.

Certain risks are involved in the underwriting of securities. Underwriting syndicates agree to purchase securities 
at a discount from the initial public offering price. An underwriter is exposed to losses on the securities that it has 
committed  to  purchase  if  the  securities  must  be  sold  below  the  cost  to  the  syndicate.  In  the  last  several  years, 
investment banking firms have increasingly underwritten corporate and municipal offerings with fewer syndicate 
participants or, in some cases, without an underwriting syndicate. In these cases, the underwriter assumes a larger 
part or all of the risk of an underwriting transaction. Under Federal securities laws, other laws and court decisions, 
an  underwriter  is  exposed  to  substantial  potential  liability  for  material  misstatements  or  omissions  of  fact  in  the 
prospectus used to describe the securities being offered.

ADVERTISING, MARKETING AND PROMOTION

Siebert develops and maintains its retail customer base through printed advertising in financial publications, 
broadcast  commercials  over  national  and  local  cable  TV  channels,  as  well  as  promotional  efforts  and  public 
appearances by Ms. Siebert. Additionally, a significant number of the firm’s new accounts are developed directly 
from referrals by satisfied customers.

COMPETITION

Siebert encounters significant competition from full-commission, online and discount brokerage firms, as well 
as from financial institutions, mutual fund sponsors and other organizations, many of which are significantly larger 
and better capitalized than Siebert. The reduced volume of trading starting in early 2001 is leading to consolidation 
in the industry in both the online and traditional brokerage business. Siebert believes that additional competitors such 
as banks, insurance companies, providers of online financial and information services and others will continue to be 
attracted to the online brokerage industry as they expand their product lines. Many of these competitors are larger, 
more  diversified,  have  greater  capital  resources,  and  offer  a  wider  range  of  services  and  financial  products  than 
Siebert. Some such firms are offering their services over the Internet and have devoted more resources to and have 
more elaborate websites than Siebert. Siebert competes with a wide variety of vendors of financial services for the 
same  customers.  Siebert  believes  that  its  main  competitive  advantages  are  high  quality  customer  service, 
responsiveness, cost and products offered, the breadth of product line and excellent executions.

6

REGULATION

The securities industry in the United States is subject to extensive regulation under both Federal and state laws. 
The Securities and Exchange Commission (“SEC”) is the Federal agency charged with administration of the Federal 
securities  laws.  Siebert  is  registered  as  a  broker-dealer  with  the  SEC,  and  is  a  member  of  the  New  York  Stock 
Exchange (“NYSE”) and the National Association of Securities Dealers (“NASD”). Much of the regulation of broker-
dealers has been delegated to self-regulatory organizations, principally the NASD and national securities exchanges 
such as the NYSE, which is Siebert’s primary regulator with respect to financial and operational compliance. These 
self-regulatory organizations adopt rules (subject to approval by the SEC) governing the industry and conduct periodic 
examinations of broker-dealers. Securities firms are also subject to regulation by state securities authorities in the 
states in which they do business. Siebert is registered as a broker-dealer in 50 states, the District of Columbia and 
Puerto Rico.

The  principal  purpose  of  regulation  and  discipline  of  broker-dealers  is  the  protection  of  customers  and  the 
securities markets, rather than protection of creditors and stockholders of broker-dealers. The regulations to which 
broker-dealers are subject cover all aspects of the securities business, including training of personnel, sales methods, 
trading practices among broker-dealers, uses and safekeeping of customers’ funds and securities, capital structure of 
securities firms, record keeping, fee arrangements, disclosure to clients, and the conduct of directors, officers and 
employees. Additional legislation, changes in rules promulgated by the SEC and by self-regulatory organizations or 
changes in the interpretation or enforcement of existing laws and rules may directly affect the method of operation 
and profitability of broker-dealers and investment advisers. The SEC, self-regulatory organizations and state securities 
authorities  may  conduct  administrative  proceedings  which  can  result  in  censure,  fine,  cease  and  desist  orders  or 
suspension or expulsion of a broker-dealer or an investment adviser, its officers or its employees.

On March 4, 2005, Siebert consented without admitting or denying guilt to a $45,000 fine and censure by the 
NYSE due to findings of books-and-records, financial, operational and supervisory deficiencies. This action was 
based on technical record keeping and administrative deficiencies and there were no complaints from and no losses 
to any Siebert customers. As the NYSE expressly noted, Siebert had no prior disciplinary history in its 37 years in 
business.

As a registered broker-dealer and NASD member organization, Siebert is required by Federal law to belong to 
the Securities Investor Protection Corporation (“SIPC”) which provides, in the event of the liquidation of a broker-
dealer, protection for securities held in customer accounts held by the firm of up to $500,000 per customer, subject to 
a limitation of $100,000 on claims for cash balances. The SIPC is funded through assessments on registered broker-
dealers.  In  addition,  Siebert,  through  it’s  clearing  agent,  has  purchased  from  private  insurers  additional  account 
protection in the event of liquidation up to the net asset value, as defined, of each account. Stocks, bonds, mutual 
funds and money market funds are included at net asset value for purposes of SIPC protection and the additional 
protection. Neither SIPC protection nor the additional protection insures against fluctuations in the market value of 
securities.

Siebert is also authorized by the Municipal Securities Rulemaking Board to effect transactions in municipal 
securities on behalf of its customers and has obtained certain additional registrations with the SEC and state regulatory 
agencies necessary to permit it to engage in certain other activities incidental to its brokerage business.

Margin lending arranged by Siebert is subject to the margin rules of the Board of Governors of the Federal 
Reserve System and the NYSE. Under such rules, broker-dealers are limited in the amount they may lend in connection 
with certain purchases and short sales of securities and are also required to impose certain maintenance requirements 
on the amount of securities and cash held in margin accounts. In addition, those rules and rules of the Chicago Board 
Options  Exchange  govern  the  amount  of  margin  customers  must  provide  and  maintain  in  writing  uncovered 
options.

NET CAPITAL REQUIREMENTS

As a registered broker-dealer, Siebert is subject to the SEC’s Uniform Net Capital Rule (Rule 15c3-1) (the “Net 
Capital Rule”), which has also been adopted by the NYSE. Siebert is a member firm of the NYSE and the NASD. The 
Net  Capital  Rule  specifies  minimum  net  capital  requirements  for  all  registered  broker-dealers  and  is  designed  to 

7

measure financial integrity and liquidity. Failure to maintain the required regulatory net capital may subject a firm 
to suspension or expulsion by the NYSE and the NASD, certain punitive actions by the SEC and other regulatory 
bodies and, ultimately, may require a firm’s liquidation.

Regulatory net capital is defined as net worth (assets minus liabilities), plus qualifying subordinated borrowings, 
less  certain  deductions  that  result  from  excluding  assets  that  are  not  readily  convertible  into  cash  and  from 
conservatively  valuing  certain  other  assets.  These  deductions  include  charges  that  discount  the  value  of  security 
positions held by Siebert to reflect the possibility of adverse changes in market value prior to disposition.

The  Net  Capital  Rule  requires  notice  of  equity  capital  withdrawals  to  be  provided  to  the  SEC  prior  to  and 
subsequent  to  withdrawals  exceeding  certain  sizes.  The  Net  Capital  Rule  also  allows  the  SEC,  under  limited 
circumstances, to restrict a broker-dealer from withdrawing equity capital for up to 20 business days. The Net Capital 
Rule of the NYSE also provides that equity capital may not be drawn or cash dividends paid if resulting net capital 
would be less than 5 percent of aggregate debits.

Under  applicable  regulations,  Siebert  is  required  to  maintain  regulatory  net  capital  of  at  least  $250,000.  At 
December 31, 2005 and 2004, Siebert had net capital of $25.6 million and $16.9 million, respectively. Siebert claims 
exemption from the reserve requirement under Section 15c3-3(k)(2)(ii).

EMPLOYEES

As of March 16, 2006, the Company had approximately 93 employees, six of whom were corporate officers. 
None of the employees is represented by a union, and the Company believes that relations with its employees are 
good. 

ITEM 1A.  RISK FACTORS

Securities market volatility and other securities industry risk could adversely affect our business

Our principal business activities include discount retail broker-dealer operations, as well as investment banking, 
institutional  sales  and  other  related  business  lines.  Like  other  businesses  operating  in  the  securities  industry,  our 
business is directly affected by volatile trading markets, fluctuations in the volume of market activity, economic and 
political conditions, upward and downward trends in business and finance at large, legislation and regulation affecting 
the national and international business and financial communities, currency values, inflation, market conditions, the 
availability and cost of short-term or long-term funding and capital, the credit capacity or perceived credit worthiness 
of the securities industry in the marketplace and the level and volatility of interest rates. We also face risks relating 
to  trading  losses,  losses  resulting  from  the  ownership  or  underwriting  of  securities,  counterparty  failure  to  meet 
commitments, customer fraud, employee fraud, issuer fraud, errors and misconduct, failures in connection with the 
processing of securities transactions and litigation. The varied risks associated with our business and the securities 
industry in general could adversely affect our commission and other revenues. A reduction in our revenues or a loss 
resulting from our underwriting or ownership of securities or sales or trading of securities could have a material 
adverse effect on our business, results of operations and financial condition. In addition, as a result of these risks, our 
revenues and operating results may be subject to significant fluctuations from quarter to quarter and from year to 
year.

Lower price levels in the securities markets may reduce our profitability adversely affecting the price of our 
common stock.

Lower price levels of securities may result in (i) reduced volumes of securities, options and futures transactions, 
with a consequent reduction in our commission revenues, and (ii) losses from declines in the market value of securities 
we held in investment and underwriting positions. In periods of low volume, our levels of profitability are further 
adversely affected because certain of our expenses remain relatively fixed. Sudden sharp declines in market values 
of securities and the failure of issuers and counterparties to perform their obligations can result in illiquid markets 
which, in turn, may result in our having difficulty selling securities. Such negative market conditions, if prolonged, 
may  also  lower  our  revenues  from  investment  banking  and  other  activities.  A  reduction  in  our  revenues  from 
investment banking or other activities could have a material adverse affect on our business, results of operations and 
financial condition.

8

There is intense competition in the discount brokerage industry.

Siebert encounters significant competition from full-commission, online and other discount brokerage firms, 
as well as from financial institutions, mutual fund sponsors and other organizations many of which are significantly 
larger and better capitalized than Siebert. Siebert equity investee, SBS, a municipal bond underwriter, also encounters 
significant competition from firms engaged in the municipal finance business. The general financial success of the 
securities industry over the past several years and the price wars encountered and lower commission rates in the 
discount brokerage business in general have strengthened our existing competitors. Siebert believes that such changes 
in the industry will continue to strengthen existing competitors and attract additional competitors such as banks, 
insurance companies, providers of online financial and information services, and others as they expand their product 
lines. Many of these competitors are larger, more diversified, have greater capital resources, and offer a wider range 
of services and financial products than Siebert. Siebert competes with a wide variety of vendors of financial services 
for the same customers. Siebert may not be able to compete effectively with current or future competitors.

During  2005,  competition  continued  to  intensify  both  among  all  classes  of  brokerage  firms  and  within  the 
discount brokerage business as well as from consolidation in the discount brokerage industry. Some competitors in 
the discount brokerage business offer services which we do not, including financial advice and investment management. 
In the last two years, some competitors have continued to offer lower flat rate execution fees that are difficult for any 
conventional  discount  firm  to  meet.  Industry-wide  changes  in  trading  practices  are  expected  to  cause  continuing 
pressure on fees earned by discount brokers for the sale of order flow. Many of the flat fee brokers impose charges 
for services such as mailing, transfers and handling exchanges which Siebert does not and also direct their execution 
to  captive  market  makers.  Continued  or  increased  competition  from  ultra  low  cost,  flat  fee  brokers  and  broader 
service offerings from other discount brokers could limit our growth or lead to a decline in Siebert’s customer base 
which would adversely affect our business, results of operations and financial condition.

We are subject to extensive government regulation.

Our business is subject to extensive regulation in the United States, at both the Federal and state level. We are 
also subject to regulation by self–regulatory organizations and other regulatory bodies in the Untied States, such as 
the SEC, the NYSE, the NASD and the Municipal Securities Rulemaking Board (the “MSRB”). We are registered as 
a broker-dealer in 50 states, the District of Columbia and Puerto Rico. The regulations to which we are subject as a 
broker-dealer  cover  all  aspects  of  the  securities  business  including:  training  of  personnel,  sales  methods,  trading 
practices, uses and safe keeping of customers’ funds and securities, capital structure, record keeping, fee arrangements, 
disclosure and the conduct of directors, officers and employees. Failure to comply with any of these laws, rules or 
regulations, which may be subject to the uncertainties of interpretation, could result in civil penalties, fines, suspension 
or expulsion and have a material adverse effect on our business, results of operations and financial condition.

Siebert, as a registered broker-dealer and NASD member organization, is required by Federal law to belong to 
the Securities Investor Protection Corporation (“SIPC”) which provides, in the event of the liquidation of a broker-
dealer, protection for securities held in customer accounts held by the firm of up to $500,000 per customer, subject to 
a  limitation  of  $100,000  on  claims  for  cash  balances.  SIPC  is  funded  through  assessments  on  registered  broker-
dealers.  In  addition,  Siebert,  through  its  clearing  agent,  has  purchased  from  private  insurers  additional  account 
protection in the event of liquidation up to the net asset value, as defined, of each account. Stocks, bonds, mutual 
funds and money market funds are included at net asset value for purposes of SIPC protection and the additional 
protection. Neither SIPC protection nor the additional protection insures against fluctuations in the market value of 
securities. 

Siebert is also authorized by the MSRB to effect transactions in municipal securities on behalf of its customers 
and has obtained certain additional registrations with the SEC and state regulatory agencies necessary to permit it to 
engage in certain other activities incidental to its brokerage business. 

Margin lending arranged by Siebert is subject to the margin rules of the Board of Governors of the Federal 
Reserve System and the NYSE. Under such rules, broker-dealers are limited in the amount they may lend in connection 
with certain purchases and short sales of securities and are also required to impose certain maintenance requirements 
on the amount of securities and cash held in margin accounts. In addition, those rules and rules of the Chicago Board 
Options  Exchange  govern  the  amount  of  margin  customers  must  provide  and  maintain  in  writing  uncovered 
options. 

9

The  laws,  rules  and  regulations,  as  well  as  governmental  policies  and  accounting  principles,  governing  our 
business and the financial services and banking industries generally have changed significantly over recent years and 
are expected to continue to do so. We cannot predict which changes in laws, rules, regulations, governmental policies 
or  accounting  principles  will  be  adopted.  Any  changes  in  the  laws,  rules,  regulations,  governmental  policies  or 
accounting principles relating to our business could materially and adversely affect our business, results of operations 
and financial condition. 

We are subject to net capital requirements.

The SEC, the NYSE and various other securities and commodities exchanges and other regulatory bodies in the 
United  States  have  rules  with  respect  to  net  capital  requirements  which  affect  us.  These  rules  have  the  effect  of 
requiring that at least a substantial portion of a broker-dealer’s assets be kept in cash of highly liquid investments. Our 
compliance  with  the  net  capital  requirements  could  limit  operations  that  require  intensive  use  of  capital,  such  as 
underwriting  or  trading  activities.  These  rules  could  also  restrict  our  ability  to  withdraw  our  capital,  even  in 
circumstances where we have more than the minimum amount of required capital, which, in turn, could limit our 
ability to implement growth strategies. In addition, a change in such rules, or the imposition of new rules, affecting 
the scope, coverage, calculation or amount to such net capital requirements, or a significant operating loss or any 
unusually large charge against net capital, could have similar adverse effects. 

Our customers may fail to pay us.

A principal credit risk to which we are exposed on a regular basis is that our customers may fail to pay for their 
purchases  or  fail  to  maintain  the  minimum  required  collateral  for  amounts  borrowed  against  securities  positions 
maintained by them. We have established policies with respect to maximum purchase commitments for new customers 
or customers with inadequate collateral to support a requested purchase. However, our managers have some flexibility 
in  the  allowance  of  certain  transactions.  When  transactions  occur  outside  normal  guidelines,  these  accounts  are 
monitored until their payment obligation is completed. If the customer does not meet the commitment, we take steps 
to close out the position in an attempt to minimize losses.

We have personnel specifically responsible for monitoring all customer positions for the maintenance of required 
collateral.  These  personnel  also  monitor  accounts  that  may  be  concentrated  in  one  or  more  securities  whereby  a 
significant decline in the value of a particular security could reduce the value of the account’s collateral below the 
account’s loan obligation. While we have not had significant credit losses in the last five years, we cannot assure you 
that the policies and procedures we have established will be adequate to prevent a significant credit loss.

We face risks relating to our investment banking activities.

Certain risks are involved in the underwriting of securities. Investment banking underwriting syndicates agree 
to purchase securities at a discount from the public offering price. If the securities must be sold below the syndicate 
cost, an underwriter is exposed to losses on the securities that it has committed to purchase. In the last several years, 
investment banking firms increasingly have underwritten corporate and municipal offerings with fewer syndicate 
participants or, in some cases, without an underwriting syndicate. In these cases, the underwriter assumes a larger 
part or all of the risk of an underwriting transaction.

Under Federal securities laws, other laws and court decisions, an underwriter is exposed to substantial potential 
liability for material misstatements or omissions of fact in the prospectus used to describe the securities being offered. 
While  municipal  securities  are  exempt  from  the  registration  requirements  of  the  Securities  Act,  underwriters  of 
municipal securities are exposed to substantial potential liability for material misstatements or omissions of fact in 
the offering documents prepared for these offerings.

An increase in volume on our systems or other events could cause them to malfunction.

We presently receive and process up to 65% of our trade orders electronically. This method of trading is heavily 
dependent on the integrity of the electronic systems supporting it. While we have never experienced a significant 
failure of our trading systems, heavy stress placed on our systems during peak trading times could cause our systems 
to operate at unacceptably low speeds or fail altogether. Any significant degradation or failure of our systems or the 
systems of third parties involved in the trading process (e.g., online and Internet service providers, record keeping 

10

and data processing functions performed by third parties, and third party software), even for a short time, could cause 
customers to suffer delays in trading. These delays could cause substantial losses for customers and could subject us 
to claims from these customers for losses. We cannot assure you that our network structure will operate appropriately 
in the event of a subsystem, component or software failure. In addition, we cannot assure you that we will be able to 
prevent an extended systems failure in the event of a power or telecommunications failure, an earthquake, terrorist 
attack, fire or any act of God. Any systems failure that causes interruptions in our operations could have a material 
adverse effect on our business, financial condition and operating results. 

We rely on information processing and communications systems to process and record our transactions.

Our operations rely heavily on information processing and communications systems. Our system for processing 
securities transactions is highly automated. Registered representatives equipped with online computer terminals can 
access customer account information, obtain securities prices and related information and enter and confirm orders 
online.

To  support  our  customer  service  delivery  systems,  as  well  as  other  applications  such  as  clearing  functions, 
account administration, record keeping and direct customer access to investment information, we maintain a computer 
network in New York City. Through our clearing agent, our computers are also linked to the major registered U.S. 
securities exchanges, the National Securities Clearing Corporation and the Depository Trust Company. Failure of the 
information processing or communications systems for a significant period of time could limit our ability to process 
a large volume of transactions accurately and rapidly. This could cause us to be unable to satisfy our obligations to 
customers and other securities firms, and could result in regulatory violations. External events, such as an earthquake, 
terrorist attack or power failure, loss of external information feeds, such as security price information, as well as 
internal malfunctions such as those that could occur during the implementation of system modifications, could render 
part or all of these systems inoperative.

We may not be able to keep up pace with continuing changes in technology.

Our market is characterized by rapidly changing technology. To be successful, we must adapt to this rapidly 
changing environment by continually improving the performance, features and reliability of our services. We could 
incur substantial costs if we need to modify our services or infrastructure or adapt our technology to respond to these 
changes. A delay or failure to address technological advances and developments or an increase in costs resulting from 
these  changes  could  have  a  material  and  adverse  effect  on  our  business,  financial  condition  and  results  of 
operations.

We depend on our ability to attract and retain key personnel.

Our continued success is principally dependent on our founder, Muriel F. Siebert, Chairwoman, Chief Executive 
Officer and President and our senior management. In addition, the continued success of the SBS may be dependent 
on the services of Napoleon Brandford III and Suzanne Shank. The loss of the services of any of these individuals 
could significantly harm our business, financial condition and operating results. 

Our principal shareholder may control many key decisions.

Ms. Muriel Siebert currently owns approximately 90% of our outstanding common stock. Ms. Siebert will have 
the  power  to  elect  the  entire  Board  of  Directors  and,  except  as  otherwise  provided  by  law  or  our  Certificate  of 
Incorporation or by-laws, to approve any action requiring shareholder approval without a shareholders meeting. 

There may be no public market for our common stock.

Only approximately 2,200,000 shares, or approximately 10% of our shares outstanding, are currently held by 
the public. Although our common stock is traded in The Nasdaq National Market, their can be no assurance that an 
active public market will continue.

ITEM 1B.  UNRESOLVED STAFF COMMENTS

Not applicable.

11

ITEM 2.  PROPERTIES

Siebert currently maintains seven retail discount brokerage offices. Customers can visit the offices to obtain 
market  information,  place  orders,  open  accounts,  deliver  and  receive  checks  and  securities,  and  obtain  related 
customer services in person. Nevertheless, most of Siebert’s activities are conducted on the Internet or by telephone 
and mail.

Siebert operates its business out of the following seven leased offices:

Location

Corporate Headquarters, Retail and
Investment Banking Office
885 Third Ave.
New York, NY 10022 . . . . . . . . . . . . . . . . . 

Retail Offices

9693 Wilshire Boulevard
Beverly Hills, CA 90212 . . . . . . . . . . . . . . . 

4400 North Federal Highway
Boca Raton, FL 33431  . . . . . . . . . . . . . . . . 

111 Pavonia Avenue(1)
Jersey City, NJ 07310 . . . . . . . . . . . . . . . . . 

400 Fifth Avenue – South
Naples, FL 33940  . . . . . . . . . . . . . . . . . . . . 

240A South County Road
Palm Beach, FL 33480 . . . . . . . . . . . . . . . . 

9569 Harding Avenue
Surfside, FL 33154 . . . . . . . . . . . . . . . . . . . 

Approximate
Office Area in
Square Feet

Expiration Date of
Current Lease

Renewal
Terms

7,828

12/31/06

None

1,000

2,438

12/31/06

1 year option

5/31/09

None

7,768

6/30/07 and 6/30/09

5 year option on a
portion of space

1,008

770

1,150

4/30/06

12/31/06

4/30/07

None

None

None

(1) 

Certain of the Company’s administrative and back office functions are performed at this location.

The Company believes that its properties are in good condition and are suitable for the Company’s operations.

ITEM 3.  LEGAL PROCEEDINGS

See Part I-Item 1 “Business-Current Developments” and Part I-Item 7” Management’s Discussion and Analysis 
of Financial Condition and Results of Operations” with respect to the Company’s lawsuit against Intuit Inc. which 
was  filed  in  New  York  State  Supreme  Court,  County  of  New  York  on  September  17,  2003  alleging  among  other 
things, Intuit’s breach of contractual obligations, breach of fiduciary duties and misrepresentation and/or fraud, all 
relating  to  the  Joint  Brokerage  services  conducted  under  the  Strategic  Alliance  Agreement  between  Siebert  and 
Intuit. 

In addition, the Company is involved in various routine lawsuits of a nature deemed by the Company customary 
and incidental to its business. In the opinion of management, the ultimate disposition of such actions will not have a 
material adverse effect on the financial position or results of operations. 

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SHAREHOLDERS

No matter was submitted to a vote of shareholders during the fourth quarter of the fiscal year ended December 

31, 2005. 

12

PART II 

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER 

MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

The Company’s common stock trades on the Nasdaq Stock Market under the symbol “SIEB”. The high and low 

sales prices of the Company’s common stock reported by Nasdaq during the following calendar quarters were: 

First Quarter - 2004  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Second Quarter - 2004   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

High
$ 4.69

$ 5.32

Third Quarter - 2004  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$ 4.35

Fourth Quarter - 2004  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

First Quarter - 2005  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Second Quarter - 2005  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Third Quarter - 2005  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Fourth Quarter - 2005  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

January 1, 2006 - March 16, 2006  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$ 4.20

$ 3.95

$ 4.50

$ 3.85

$ 3.05

$ 2.72

Low
$ 3.41

$ 3.64

$ 2.74

$ 2.94

$ 2.96

$ 2.55

$ 2.80

$ 2.34

$ 2.39

On March 16, 2006, the closing price of the Company’s common stock on the Nasdaq Stock Market was $2.63 
per share. There were 155 holders of record of the Company’s common stock and more than 2,000 beneficial owners 
of common stock on March 6, 2006. 

DIVIDEND POLICY 

The Company paid no cash dividends to its shareholders in 2005, 2004 and 2003. Ms. Siebert, the majority 
shareholder of the Company, has waived her right to receive the dividends declared by the Company to date although 
she intends to participate in dividends declared in the future. The Board of Directors of the Company periodically 
considers  whether  to  declare  dividends.  In  considering  whether  to  pay  such  dividends,  the  Company’s  Board  of 
Directors will review the earnings of the Company, its capital requirements, its economic forecasts and such other 
factors as are deemed relevant. Some portion of the Company’s earnings will be retained to provide capital for the 
operation and expansion of its business. 

ISSUER PURCHASE OF EQUITY SECURITIES 

The following table sets forth information regarding the Company’s purchase of its common stock on a monthly 

basis during the fourth quarter of 2005: 

Period
October 2005  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
November 2005  . . . . . . . . . . . . . . . . . . . . . . . . . . 
December 2005  . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Total Number
Of Shares
Purchased
During Period

—
1,500
3,367
4,867

Average 
Price
Paid Per 
Share
  —
$ 2.69
$ 2.79
$ 2.76

Total Number of
Shares Purchased as
Part of Publicly
Announced
Plans(1)
911,567
913,067
916,434
916,434

Maximum
Number of Shares
That May Yet Be
Purchased Under
The Plan
88,433
86,933
83,566
83,566

(1)  On May 15, 2000, the Board of Directors of the Company authorized a buy back of up to one million shares of 
the Company’s common stock. Under this program, shares are purchased from time to time, at the Company’s 
discretion, in the open market and in private transactions. 

13

EQUITY COMPENSATION PLAN INFORMATION 

The following table sets forth information as of December 31, 2005 with respect to our equity compensation 

plans. 

Plan Category

Equity compensation plans approved by security 
holders(1)   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Equity compensation plans not approved by 

Number of Securities to be
issued upon exercise of
outstanding options,
warrants and rights
(a)

Weighted-average
exercise price of
outstanding 
options,
warrants and 
rights
(b)

Number of Securities
remaining available for
issuance under equity
compensation plans
(excluding securities
reflected in column (a))
(c)

1,767,610

  $ 4.16

2,025,915

security holders(2)  . . . . . . . . . . . . . . . . . . . . . .

41,400

    —  

Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,809,010

  $ 4.16

18,600

2,044,515

(1) 

(2) 

Represents the Company’s 1997 Stock Option Plan. 

Represents the Company’s 1998 Restricted Stock Award Plan. 

MATERIAL TERMS OF THE 1998 RESTRICTED STOCK AWARD PLAN 

The Company’s 1998 Restricted Stock Award Plan provides for awards to key employees of not more than an 
aggregate of 60,000 shares of our common stock, subject to adjustments for stock splits, stock dividends and other 
changes in our capitalization, to be issued either immediately after the award or at a future date. As of December 31, 
2005, 41,400 shares of the Company’s common stock under the Restricted Stock Award Plan had been awarded and 
were outstanding. As provided in the plan and subject to restrictions, shares awarded may not be disposed of by the 
recipients for a period of one year from the date of the award. Cash dividends on shares awarded are held by us for 
the benefit of the recipients, subject to the same restrictions as the award. These dividends, without interest, are paid 
to the recipients upon lapse of the restrictions. 

14

 
 
 
 
 
 
 
 
 
 
 
ITEM 6.  SELECTED FINANCIAL DATA

(IN THOUSANDS EXCEPT SHARE AND PER SHARE DATA)

The Following Selected Financial Information Should Be Read In Conjunction With The Company’s 
Consolidated Financial Statements And The Related Notes Thereto.

Income statement data:
Total Revenues  . . . . . . . . . . . . . . . . . 
Net income (loss)  . . . . . . . . . . . . . . . 

Net income (loss) per share of 

common stock 
Basic  . . . . . . . . . . . . . . . . . . . . . . 
Diluted  . . . . . . . . . . . . . . . . . . . . 

$
$

$
$

2005

2004

2003

2002

2001

31,172 $
1,863 $

28,104 $
533 $

24,696 $
123 $

24,104 
(1,633)

0.08 $
0.08 $

0.02 $
0.02 $

0.01 $
0.01 $

(0.07)
(0.07)

$
$

$
$

32,020
2,488

0.11
0.11

Weighted average shares outstanding 
(basic)  . . . . . . . . . . . . . . . . . . . . . 
Weighted average shares outstanding 
(diluted) . . . . . . . . . . . . . . . . . . . . 

Statement of financial condition data 

(at year-end):

22,093,369

22,113,228

22,305,369

22,403,990 

22,438,719

  22,127,940

22,276,562

22,453,538

22,403,990 

22,698,934

Total assets  . . . . . . . . . . . . . . . . . . . . 
Total liabilities excluding 

subordinated borrowings  . . . . . . 
Stockholders’ equity   . . . . . . . . . . . . 

$

$
$

43,027 $

41,560 $

40,026 $

40,451 

5,975 $
37,052 $

6,460 $
35,100 $

4,891 $
35,135 $

4,784 
35,667 

$

$
$

42,129

4,829
37,300

ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 

RESULTS OF OPERATIONS

This discussion should be read in conjunction with the Company’s audited Consolidated Financial Statements 

and the Notes thereto contained elsewhere in this Annual Report. 

The overall market conditions were weaker in 2005 due to rising interest rates, higher oil prices and nearly six 
weeks  of  hurricanes  in  the  southeast  all  of  which  have  created  a  lack  of  investor  interest  in  investing  in  stocks. 
Consequently, customer trading activity was flat for the Company. 

Competition continued to intensify among all types of brokerage firms, including established discount brokers 
and new firms entering the on-line brokerage business. Electronic trading continues to account for an increasing 
amount  of  trading  activity,  with  some  firms  charging  very  low  trading  execution  fees  that  are  difficult  for  any 
conventional discount firm to meet. Some of these brokers, however, impose asset based charges for services such as 
mailing, transfers and handling exchanges which the Company does not currently impose, and also direct their orders 
to market makers where they have a financial interest. Continued competition could limit the Company’s growth or 
even  lead  to  a  decline  in  the  Company’s  customer  base,  which  would  adversely  affect  its  results  of  operations. 
Industry-wide changes in trading practices, such as the New York Stock Exchange’s Hybrid Market proposal and the 
increasing use of Electronic Communications Networks, are expected to put continuing pressure on commissions/
fees earned by brokers while increasing volatility. 

The Company entered into an Operating Agreement, effective as of April 19, 2005 (the “Operating Agreement”), 
with Suzanne Shank and Napolean Brandford III, the two individual principals of SBS ( the “Principals”) of SBS 
Financial Products Company LLC, a Delaware limited liability company (“SBSFPC”). Pursuant to the terms of the 
Operating Agreement, the Company and each of the Principals made an initial capital contribution of $400,000 in 
exchange for a 33.33% initial interest in SBSFPC. SBSFPC engages in derivatives transactions related to the municipal 
underwriting business. The Operating Agreement provides that profit and loss will be shared 66.66% by the Principals 
and 33.33% by the Company. 

15

 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
On May 15, 2000, the Board of Directors of the Company authorized a buy back of up to one million shares of 
the  Company’s  common  stock.  Under  this  program,  shares  are  purchased  from  time  to  time,  at  the  Company’s 
discretion,  in  the  open  market  and  in  private  transactions.  Through  March  14,  2006,  916,434  shares  have  been 
purchased at an average price of $4.51 per share. 

The  Company,  like  other  securities  firms,  is  directly  affected  by  general  economic  and  market  conditions 
including fluctuations in volume and prices of securities, changes and the prospect of changes in interest rates, and 
demand  for  brokerage  and  investment  banking  services,  all  of  which  can  affect  the  Company’s  profitability.  In 
addition,  in  periods  of  reduced  financial  market  activity,  profitability  is  likely  to  be  adversely  affected  because 
certain expenses remain relatively fixed, including salaries and related costs, portions of communications costs and 
occupancy expenses. Accordingly, earnings for any period should not be considered representative of earnings to be 
expected for any other period. 

Siebert filed a lawsuit against Intuit Inc. (“Intuit”) in New York State Supreme Court on September 17, 2003 
seeking  not  less  than  $11.1  million  in  compensatory  damages  and  $33.3  million  in  punitive  damages  for  claims 
relating to the Joint Brokerage Service (the “JBS”) conducted during the years ended December 31, 2003 and 2002 
under  the  Strategic  Alliance  Agreement  between  Siebert  and  Intuit.  The  Court  denied  Intuit’s  motion  to  dismiss 
Siebert’s  causes  of  action  for  breach  of  fiduciary  duty,  breach  of  contractual  obligations  to  pay  shared  expenses, 
promissory estoppel, and breach of the implied covenant of good faith and fair dealing. The Court granted Intuit’s 
motion  to  dismiss  Siebert’s  causes  of  action  for  breach  of  the  express  covenant  of  good  faith  and  fair  dealing, 
misrepresentation  and/or  fraud,  and  its  request  for  punitive  damages.  Intuit  has  counterclaimed  against  Siebert, 
seeking not less than $6.6 million. Siebert and Intuit have appealed from certain portions of the Court’s decision and 
Siebert  has  also  moved  for  reargument  of  that  decision  regarding  punitive  damages.  In  November  2005,  Intuit’s 
counsel was disqualified by the Court from representing Intuit in this action. Any further activity in the action is 
stayed  pending  Intuit’s  appeal  from  the  Order  of  disqualification,  which  appeal  is  expected  to  be  heard  by  the 
Appellate Court in April 2006. 

CRITICAL ACCOUNTING POLICIES 

The Company generally follows accounting policies standard in the brokerage industry and believes that its 
policies appropriately reflect its financial position and results of operations. Management has identified the use of 
“estimates” as its critical policy. The estimates relate primarily to revenue and expense items in the normal course of 
business as to which the Company receives no confirmations, invoices, or other documentation, at the time the books 
are closed for a period. The Company uses its best judgment, based on its knowledge of revenue transactions and 
expenses incurred, to estimate the amount of such revenue and expenses. The Company is not aware of any material 
differences between the estimates used in closing its books for the last five years and the actual amounts of revenue 
and  expenses  incurred  when  the  Company  subsequently  receives  the  actual  confirmations,  invoices  or  other 
documentation. Estimates are also used in determining the useful lives of intangibles assets, and the fair market value 
of intangible assets. Management believes that its estimates are reasonable. 

RESULTS OF OPERATIONS 

Year Ended December 31, 2005 Compared To Year Ended December 31, 2004 

Revenues

Total revenues for 2005 were $31.2 million, an increase of $3.1 million, or 10.9%, from 2004. Commission and 
fee income increased $1.5 million, or 6.2%, from the prior year to $25.3 million due to an increase in commissions 
generated  by  the  commission  recapture,  institutional  direct  access  and  institutional  trading  operations  as  well  as 
retail customer accounts purchased from Wall Street Discount, Inc. in the second quarter 2004 offset by a decrease 
in  retail  customer  commissions.  The  decrease  in  retail  customer  commissions  is  due  a  decrease  in  the  average 
commission charged per trade in 2005 from the previous year. The commission recapture, institutional direct access 
and institutional trading operations began in the third quarter 2004. 

Investment banking revenues increased $1 million, or 74.0%, from the prior year to $2.4 million in 2005 due to 
the Company participating in more new issues as a result of the Capital Markets team that joined the Company in the 
third quarter of 2004. 

16

Income from the Company’s investment in Siebert, Brandford, Shank & Co., LLC (“SBS”), an entity in which 
the Company holds a 49% equity interest, for 2005 and 2004 was $1.7 million. SBS serves as an underwriter for 
municipal bond offerings. Income from the Company’s equity investment in SBS Financial Products Company, LLC, 
an  entity  in  which  the  Company  holds  a  33.33%  equity  interest  (“SBSFPC”)  for  2005  was  $194,000.  SBSFPC 
operations began in the second quarter of 2005. 

Trading profits decreased $59,000, or 7.8%, from the prior year to $702,000 primarily due to decreased trading 

in municipal, government and corporate bonds within the Company’s riskless trading group. 

Income from interest and dividends increased $508,000, or 108.1%, from the prior year to $978,000 primarily 

due to higher interest rates and higher cash balances. 

Expenses

Total expenses for 2005 were $28.0 million, an increase of $838,000, or 3.1%, from the prior year. 

Employee compensation and benefit costs increased $289,000, or 2.6%, from the prior year to $11.4 million 
primarily due to the hiring of the Company’s General Counsel, the expansion of the Company’s Capital Markets 
Group and the New York Stock Exchange Floor Operation, settlement of employee related matters and health and 
other employee benefits offset commissions based on production, headcount in customer service and new accounts 
departments and termination of an executive officer. 

Clearing and floor brokerage fees increased $1.1 million, or 24.8%, from the prior year to $5.3 million primarily 
due to increased volume of trade executions and a one time commission rebate of $800,000 from the Company’s 
clearing firm in the first and second quarter of 2004. 

Professional  fees  increased  $2.2  million,  or  100.3%  from  the  prior  year  to  $4.3  million  primarily  due  to  an 
increase  in  legal  fees  relating  to  litigation  with  Intuit  and  employee  matters  and  consulting  fees  relating  to  the 
Company entering into the commission recapture business in the third quarter of 2004, the acquisition of the customer 
accounts of Wall Street Discount Corp., and Sarbanes-Oxley.

Advertising and promotion expense decreased $231,000, or 20.9%, from the prior year to $876,000 primarily 

due to management’s decision to spend less for advertising and promotion. 

Communications  expense  decreased  $603,000,  or  25.9%,  from  the  prior  year  to  $1.7  million  from  actively 

pursuing alternative vendors and utilizing new technologies. 

Occupancy costs decreased $14,000, or 1.3%, from the prior year to $1.1 million principally due to the combining 
of the Company’s Boca Raton office with Your Discount Broker, Inc.’s Boca Raton office in the second quarter of 
2004. 

Other general and administrative expenses decreased $282,000, or 7.9%, from the prior year to $3.3 million 
primarily due to a decrease in depreciation and amortization expenses, printing and postage costs offset by an increase 
in placement and registration fees.

Taxes

The provision for income taxes increased by $900,000, or 200.0% from the prior year to $1.4 million due to an 

increase in net income before tax to $3.2 million in 2005 from $983,000 in 2004. 

Year Ended December 31, 2004 Compared To Year Ended December 31, 2003 

Revenues

Total revenues for 2004 were $28.1 million, an increase of $3.4 million, or 13.8%, from 2003. Commission and 
fee income increased $3.3 million, or 16.3%, from the prior year to $23.8 million due to increased trading volume and 
higher margin debit balances maintained by the Company’s retail customer base in 2004. 

Investment banking revenues increased $277,000, or 25.5%, from the prior year to $1.4 million in 2004 due to 

an increase in activity in the new issue market and the addition of new capital markets personnel. 

17

Income from the Company’s investment in Siebert, Brandford, Shank & Co., LLC (“SBS”) for 2004 was $1.7 
million compared to income of $1.9 million for the prior year. This decrease in profits was due in part to the decreased 
number of municipal bond offerings managed or co-managed by SBS. 

Trading profits decreased $43,000, or 5.4%, from the prior year to $761,000 primarily due to decreased trading 

in municipal, government and corporate bonds within the Company’s riskless trading group. 

Income from interest and dividends increased $20,000, or 4.4%, from the prior year to $470,000 primarily due 
to interest earned on a $25 million subordinated loan obtained from the Company’s clearing firm that was required 
by an issuer to participate in its initial public offering, and higher interest rates offset by the maturing of municipal 
bonds that provided higher yields. 

Expenses

Total expenses for 2004 were $27.1 million, an increase of $2.6 million, or 10.7%, from the prior year. 

Employee compensation and benefit costs increased $2.4 million, or 27.7%, from the prior year to $11.1 million 
primarily  due  to  the  hiring  of  the  Company’s  General  Counsel,  the  expansion  of  the  Company’s  Capital  Markets 
Group and the New York Stock Exchange Floor Operation and increase in bonus accruals. 

Clearing and floor brokerage fees decreased $29,000, or 0.07%, from the prior year to $4.24 million primarily 
due to a one time commission rebate of $ 800,000 from the Company’s clearing firm offset by the increased volume 
of trade executions. 

Professional fees increased $619,000, or 40.6% from the prior year to $2.1 million primarily due to the increase 
in consulting fees relating to the Company entering into the commission recapture business in the third quarter of 
2004 and the acquisition of the customer accounts of Wall Street Discount Corp.

Advertising and promotion expense decreased $251,000, or 18.5%, from the prior year to $1.1 million primarily 

due to management’s decision to spend less for advertising and promotion. 

Communications expense decreased $507,000, or 17.9%, from the prior year to $2.3 million primarily due to 

management’s effort to control and maintain these costs.

Occupancy costs decreased $56,000, or 5.0%, from the prior year to $1.1 million principally due to the combining 

of the Company’s Boca Raton office with Your Discount Broker, Inc.’s Boca Raton office into a larger branch. 

Other general and administrative expenses decreased $1.1 million or 23.6%, from the prior year to $3.6 million 
primarily due to the elimination of product development costs relating to the JBS and the decrease in depreciation and 
amortization.

Taxes

The provision for income taxes increased by $380,000, or 542.9% from the prior year to $450,000 due to an 

increase in net income before tax to $983,000 in 2004 from $193,000 in 2003. 

Liquidity and Capital Resources 

The Company’s assets are highly liquid, consisting generally of cash, money market funds and securities freely 
saleable in the open market. The Company’s total assets at December 31, 2005 were $43 million, of which, $33.4 
million, or 78%, were regarded by the Company as highly liquid. 

Siebert is subject to the net capital requirements of the SEC, the NYSE and other regulatory authorities. At 
December 31, 2005, Siebert’s regulatory net capital was $25.6 million, $25.3 million in excess of its minimum capital 
requirement of $250,000. Siebert terminated the fully disclosed clearing agreement (the “Clearing Agreement”) with 
Pershing LLC (formerly the Pershing division of Donaldson, Lufkin & Jenrette Securities Corporation) (“Pershing”) 
in 2003. Based on consultation with counsel, Siebert believes that the $1,500,000 that it advanced to Pershing in 
January 2003 should have been returned and that Pershing may be liable for damages. Pershing has expressed its 
belief  that  it  is  entitled  to  retain  the  advance  and  receive  a  minimum  of  $3  million  for  its  unreimbursed  costs,  a 
termination fee of $500,000 and $5 million for lost revenues. Siebert believes the Pershing claims are without merit 
and that the ultimate result of this matter will not have a material adverse effect on result of operations or financial 

18

position.  Siebert  in  2004  decided  not  to  commence  proceedings  against  Pershing  and  charged  off  the  $1,500,000 
advance to Pershing. Siebert and Pershing in 2005 entered into a Limited Release Agreement under which Siebert 
received a release from the $3 million disputed claims for unreimbursed fees and costs, and Pershing was released 
from any liability to Siebert based upon the disputed fees and costs, and Siebert paid a consideration to Pershing that 
had been previously accrued by Siebert.

In August 2004, Siebert participated as an underwriter in the Google, Inc. initial public offering. To participate 
as an underwriter, the lead Investment Banks (the “Banks”) requested that each underwriter provide the Banks with 
a $25 million Letter of Credit on behalf of each underwriter in favor of the Banks. To obtain the Letter of Credit, 
Siebert entered into a Temporary Subordinated Loan Agreement with NFS. On August 6, 2004, Siebert obtained a 
Letter  of  Credit  for  $25  million  and  terminated  the  Letter  of  Credit  and  paid  the  Temporary  Subordinated  Loan 
Agreement with NFS on September 15, 2004.

The  Company  also  intends  to  acquire  additional  shares  of  its  common  stock  pursuant  to  its  share  buy  back 

program. 

Siebert has entered into a Secured Demand Note Collateral Agreement with SBS under which it is obligated to 
loan to SBS up to $1.2 million pursuant to a secured promissory note on a subordinated basis. Amounts obligated to 
be loaned by Siebert under the facility are reflected on the Company’s balance sheet as “cash equivalents - restricted”. 
SBS pays Siebert interest on this amount at the rate of 8% per annum. The facility expires on August 31, 2007, at 
which time SBS is obligated to repay to Siebert any amounts borrowed by SBS thereunder. 

Below is a table that presents the Company’s obligations and commitments at December 31, 2005: 

Contractual Obligations
Operating lease obligations  . . . . . . . .

Total
$ 1,963,000

Payment Due By Period

Less Than
1 Year
$ 965,000

1-3 Years
$ 813,000

3-5 Years
$185,000

More Than
Five Years
$ —

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

FINANCIAL INSTRUMENTS HELD FOR TRADING PURPOSES: 

Through  Siebert,  the  Company  maintains  inventories  in  exchange-listed  and  Nasdaq  equity  securities  and 
municipal securities on both a long and short basis. The fair value of all long and short positions held by Siebert at 
December 31, 2005 was zero. The Company does not engage in derivative transactions, has no interest in any special 
purpose  entity  and  has  no  liabilities,  contingent  or  otherwise,  for  the  debt  of  another  entity,  except  for  Siebert’s 
obligation under its Secured Demand Note Collateral Agreement of $1.2 million executed in favor of SBS. SBS pays 
Siebert interest on this amount at the rate of 8% per annum. Siebert earned interest of $96,000 from SBS in each of 
the years that Siebert’s commitment has been outstanding. 

FINANCIAL INSTRUMENTS HELD FOR PURPOSES OTHER THAN TRADING: 

Working capital is generally temporarily invested in dollar denominated money market funds and commercial 

paper. These investments are not subject to material changes in value due to interest rate movements. 

In the normal course of its business, Siebert enters into transactions in various financial instruments with off-
balance sheet risk. This risk includes both market and credit risk, which may be in excess of the amounts recognized 
in the Company’s financial statements. Retail customer transactions are cleared through clearing brokers on a fully 
disclosed basis. If customers do not fulfill their contractual obligations, the clearing broker may charge Siebert for 
any  loss  incurred  in  connection  with  the  purchase  or  sale  of  securities  at  prevailing  market  prices  to  satisfy  the 
customers’ obligations. Siebert regularly monitors the activity in its customer accounts for compliance with its margin 
requirements.  Siebert  is  exposed  to  the  risk  of  loss  on  unsettled  customer  transactions  if  customers  and  other 
counterparties are unable to fulfill their contractual obligations. 

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

See financial statements and supplementary data required pursuant to this item beginning on page F-1 of this 

Report on Form 10-K. 

19

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 

FINANCIAL DISCLOSURE

None.

ITEM 9A.  CONTROLS AND PROCEDURES 

The  Company  carried  out  an  evaluation,  under  the  supervision  and  with  the  participation  of  management, 
including the Company’s President and Chief Financial Officer, of the effectiveness of the design and operation of the 
Company’s disclosure controls and procedures as of the end of the period covered by this report pursuant to Rule 
13a-15 of Securities Exchange of 1934, as amended. Based on that evaluation, the Company’s management, including 
the  President  and  Chief  Financial  Officer,  concluded  that  the  Company’s  disclosure  controls  and  procedures  are 
effective in timely alerting them to material information relating to the Company that is required to be included in the 
Company’s periodic filings with the Securities and Exchange Commission. 

There were no changes in the Company’s internal controls over financial reporting that occurred during the 
Company’s most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect the 
Company’s internal controls over financial reporting. 

ITEM 9B.  OTHER INFORMATION 

None

PART III 

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT 

(a) 

Identification of Directors

This information is incorporated by reference from the Company’s definitive proxy statement to be filed by the 

Company pursuant to Regulation 14A on or prior to May 1, 2006. 

(b) 

Identification of Executive Officers

Name
Muriel F. Siebert . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ameen Esmail  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Age
73

47

Joseph M. Ramos, Jr.  . . . . . . . . . . . . . . . . . . . . . . . . .

47

Jeanne Rosendale . . . . . . . . . . . . . . . . . . . . . . . . . . . .

41

Chairwoman and President

Position

Executive Vice President and Director of 
Business Development

Executive Vice President and Chief 
Financial Officer

Executive Vice President and General 
Counsel

Daniel Iesu  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46

Secretary

Certain information regarding each executive officer’s business experience is set forth below. 

Muriel F. Siebert has been Chairwoman, President and a director of Siebert since 1967 and the Company since 
November 8, 1996. Ms. Siebert became the first woman member of the New York Stock Exchange on December 28, 
1967 and served as the first woman Superintendent of Banks of the State of New York from 1977 to 1982. She is 
director of the New York State Business Council and the Boy Scouts of Greater New York. She is the founder and past 
president of the Woman’s Forum, a former member of the State of New York Commission on Judicial Nomination and 
is on the executive committee of the Economic Club of New York. 

Ameen Esmail has been Executive Vice President and Director of Business Development since July 3, 2003. 
From 1984 to 1996, Mr. Esmail served as an Executive Vice President of Siebert. From 1996 to 2003, Mr. Esmail 
worked as an independent consultant servicing the financial securities industry. Mr. Esmail earned a MBA from New 
York University’s Stern’s Graduate School of Business in 2000. 

20

Joseph M. Ramos, Jr. has been Executive Vice President, Chief Financial Officer and Assistant Secretary of 
Siebert since February 10, 2003. From May 1999 to February 2002, Mr. Ramos served as Chief Financial Officer of 
A.B. Watley Group, Inc. From November 1996 to May 1999, Mr. Ramos served as Chief Financial Officer of Nikko 
Securities International, Inc. From September 1987 to March 1996, Mr. Ramos worked at Cantor Fitzgerald and held 
various accounting and management positions, the last as Chief Financial Officer of their registered broker-dealer 
based  in  Los  Angeles.  From  October  1982  to  September  1987,  Mr.  Ramos  was  an  audit  manager  for  Deloitte  & 
Touche LLP, a public accounting firm. Mr. Ramos is a Certified Public Accountant licensed in the State of New 
York. 

Jeanne M. Rosendale has been Executive Vice President, General Counsel of Siebert since May 3, 2004. From 
February 2003 to April 2004, Ms. Rosendale served as Global Director Compliance for Knight Equity Markets. From 
2001 through the end of 2002, Ms. Rosendale served as Managing Director, General Counsel and Chief Compliance 
Officer for TD Securities (USA) Inc. Ms. Rosendale’s background likewise includes senior level legal positions with 
Citigroup  and  the  law  firm  Weil  Gotshal  &  Manges,  LLP.  Ms.  Rosendale  received  both  her  B.A.  and  J.D.,  with 
honors,  from  Fordham  University.  She  is  active  in  various  industry  groups  such  as  the  SIA,  the  Bond  Market 
Association, the LSTA and ISDA. 

Daniel Iesu has been Secretary of Siebert since October 1996 and the Company since November 8, 1996. He has 

been Controller of Siebert since 1989. 

(c)  Compliance with Section 16(a) of the Exchange Act

This information is incorporated by reference from the Company’s definitive proxy statement to be filed by the 

Company pursuant to Regulation 14A on or prior to May 1, 2006.

(d)  Code of Ethics

The Company has adopted a financial code of ethics that applies to our principal executive officer, principal 
financial officer, principal accounting officer and all other employees of the Company performing similar functions. 
This financial code of ethics is posted on our website. The Internet address for the Company’s website is http://www.
siebertnet.com. The Company intends to satisfy the disclosure requirement under Item 5.05 of Form 8-K regarding 
an  amendment  to,  or  waiver  from,  a  provision  of  this  code  of  ethics  by  either  filing  a  Form  8-K  or  posting  such 
information on our website, at the address and location specified above, within four business days following the date 
of such amendment or waiver. 

ITEM 11.  EXECUTIVE COMPENSATION 

The  information  required  by  this  item  is  incorporated  by  reference  from  the  Company’s  definitive  proxy 

statement to be filed by the Company pursuant to Regulation 14A on or prior to May 1, 2006. 

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT 

AND RELATED STOCKHOLDER MATTERS

The  information  required  by  this  item  is  incorporated  by  reference  from  the  Company’s  definitive  proxy 

statement to be filed by the Company pursuant to Regulation 14A on or prior to May 1, 2006. 

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The  information  required  by  this  item  is  incorporated  by  reference  from  the  Company’s  definitive  proxy 

statement to be filed by the Company pursuant to Regulation 14A on or prior to May 1, 2006. 

ITEM 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES

The  information  required  in  this  item  is  incorporated  by  reference  from  the  Company’s  definitive  proxy 

statement to be filed by the Company pursuant to Regulation 14A on or prior to May 1, 2006. 

21

PART IV

ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

The exhibits required by Item 601 of the Regulations S-K filed as part of, or incorporated by reference in, this 

report are listed in the accompanying Exhibit Index.

(a)  The following documents are filed as part of this report:

1. 

Financial Statements

The consolidated Financial statements for the year ended December 31, 2005 commence on page F-1 of this 

report on Form 10-K.

2. 

Financial Statement Schedules

None.

3. 

Exhibits

The exhibits required by Item 601 of the Regulation S-K filed as part of, or incorporated by reference in, this 

report are listed in the accompanying Exhibit Index.

22

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

SIEBERT FINANCIAL CORP.

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Consolidated Statements of Financial Condition at December 31, 2005 and 2004 . . . . . . . . . . . . . . . . . . . . . . . 

Page

F-1

F-2

Consolidated Statements of Income for each of the years in the three-year period 

ended December 31, 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

F-3

Consolidated Statements of Changes in Stockholders’ Equity for each of the years in the three-year period 

ended December 31, 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

F-4

Consolidated Statements of Cash Flows for each of the years in the three-year period 

ended December 31, 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

F-5

F-6

SIEBERT, BRANDFORD, SHANK & CO., LLC

Report of Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

F-17

Statements of Financial Condition at December 31, 2005 and 2004 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

F-18

Statements of Operations for each of the years in the three-year period ended December 31, 2005 . . . . . . . . . 

F-19

Statements of Changes in Members’ Capital for each of the years in the three-year period 

ended December 31, 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

F-20

Statements of Cash Flows for each of the years in the three-year period ended December 31, 2005 . . . . . . . . . 

F-21

Notes to Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

F-22

(This page intentionally left blank.)

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
Siebert Financial Corp. 

We have audited the accompanying consolidated statements of financial condition of Siebert Financial Corp. 
and  subsidiaries  (the  “Company”)  as  of  December 31,  2005  and  2004,  and  the  related  consolidated  statements  of 
income,  changes  in  stockholders’  equity  and  cash  flows  for  each  of  the  years  in  the  three-year  period  ended 
December 31, 2005. These financial statements are the responsibility of the Company’s management. Our responsibility 
is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the 
accounting principles used and significant estimates made by management, as well as evaluating the overall financial 
statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated 
financial position of Siebert Financial Corp. and subsidiaries as of  December 31, 2005 and 2004, and the consolidated 
results of their operations and their cash flows for each of the years in the three-year period ended December 31, 2005 
in conformity with U.S. generally accepted accounting principles.

Eisner LLP

New York, New York
March 20, 2006

F-1

SIEBERT FINANCIAL CORP. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION

ASSETS

Cash and cash equivalents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash equivalents - restricted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from clearing broker  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture, equipment and leasehold improvements, net  . . . . . . . . . . . . . . . . . .
Investments in and advances to affiliates  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangibles, net  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred taxes   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2005

2004

$ 30,980,000
1,300,000
2,404,000
828,000
4,428,000
992,000
1,494,000
601,000
$ 43,027,000

$ 28,748,000
1,300,000
2,371,000
1,305,000
3,779,000
1,539,000
2,017,000
501,000
$ 41,560,000

LIABILITIES AND STOCKHOLDERS’ EQUITY

Liabilities:

Accounts payable and accrued liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 5,975,000

$ 6,460,000

Commitments and contingent liabilities

Stockholders’ equity: 

Common stock, $.01 par value; 49,000,000 shares authorized, 23,039,402 
shares issued and 22,122,968 shares outstanding at December 31, 2005 
and 22,983,917 shares issued and 22,082,301 shares outstanding at 
December 31, 2004  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: 916,434 and 901,616 shares of treasury stock at cost at December 31, 

2005, and 2004, respectively  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

See notes to consolidated financial statements.

230,000
18,063,000
22,896,000

229,000
17,931,000
21,033,000

(4,137,000)
37,052,000
$ 43,027,000

(4,093,000)
35,100,000
$ 41,560,000

F-2

CONSOLIDATED STATEMENTS OF INCOME

Revenue:

Commissions and fees  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment banking  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trading profits  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income from equity investees  . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest and dividends   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2005

2004

2003

$ 25,271,000
2,372,000
702,000
1,849,000
978,000
31,172,000

$ 23,798,000
1,363,000
761,000
1,712,000
470,000
28,104,000

$ 20,456,000
1,086,000
804,000
1,900,000
450,000
24,696,000

Expenses:

Employee compensation and benefits  . . . . . . . . . . . . . . . . . . . .
Clearing fees, including floor brokerage  . . . . . . . . . . . . . . . . . .
Professional fees  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advertising and promotion   . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Communications   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Occupancy  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Write off of advance to clearing broker  . . . . . . . . . . . . . . . . . . .
Other general and administrative   . . . . . . . . . . . . . . . . . . . . . . .

Income before provision for income taxes   . . . . . . . . . . . . . . . . . . .
Provision for income taxes   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11,427,000
5,295,000
4,296,000
876,000
1,728,000
1,053,000
2,000

3,282,000
27,959,000

3,213,000
1,350,000

Net income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,863,000

Net income per share of common stock - basic  . . . . . . . . . . . . . . . .
Net income per share of common stock - diluted  . . . . . . . . . . . . . .

$
$

0.08
0.08

11,138,000
4,242,000
2,144,000
1,107,000
2,331,000
1,067,000
28,000
1,500,000
3,564,000
27,121,000

8,722,000
4,271,000
1,525,000
1,358,000
2,838,000
1,123,000
1,000

4,665,000
24,503,000

983,000
450,000

533,000

0.02
0.02

$

$
$

193,000
70,000

123,000

0.01
0.01

$

$
$

Weighted average shares outstanding - basic  . . . . . . . . . . . . . . . . .
Weighted average shares outstanding - diluted  . . . . . . . . . . . . . . . .

22,093,369
22,127,940

22,113,228
22,276,562

22,305,369
22,453,538

See notes to consolidated financial statements.

F-3

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

Common Stock

Treasury Stock

Number 
Of 
Shares

$.01 Par 
Value

Additional 
Paid -In 
Capital

Retained 
Earnings

Number 
Of 
Shares

Amount

Total

Balance - January 1, 2003

22,968,167

$ 229,000

$ 17,880,000

$ 20,377,000

572,400

$ (2,819,000)

$ 35,667,000

Net income  . . . . . . . . . . . . . . . . . . . . . .

Treasury share purchases
Issuance of shares in connection with 
exercise of employee stock 
options   . . . . . . . . . . . . . . . . . . . . .

Tax benefit arising from exercise of 

employees stock options   . . . . . . .

15,750

36,000

15,000

123,000

189,503

(706,000)

123,000

(706,000)

36,000

15,000

Balance - December 31, 2003

22,983,917

229,000

17,931,000

20,500,000

761,903

(3,525,000)

35,135,000

Net income  . . . . . . . . . . . . . . . . . . . . . .

Treasury share purchases  . . . . . . . . . .

533,000

139,713

(568,000)

533,000

(568,000)

Balance - December 31, 2004

22,983,917

229,000

17,931,000

21,033,000

901,616

(4,093,000)

35,100,000

Net income  . . . . . . . . . . . . . . . . . . . . . .

Treasury share purchases  . . . . . . . . . .
Issuance of shares in connection with 
exercise of employee stock 
options   . . . . . . . . . . . . . . . . . . . . .

1,863,000

1,863,000

14,818

(44,000)

(44,000)

55,485

1,000

132,000

133,000

Balance - December 31, 2005

23,039,402

$ 230,000

$ 18,063,000

$ 22,896,000

916,434

$ (4,137,000)

$ 37,052,000

See notes to consolidated financial statements.

F-4

CONSOLIDATED STATEMENTS OF CASH FLOWS

Year Ended December 31,

2005

2004

2003

$ 1,863,000

$

533,000

$

123,000

Cash Flows From Operating Activities:

Net income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Adjustments to reconcile net income to net cash provided by 

operating activities:

Depreciation and amortization   . . . . . . . . . . . . . . . . . . . . . . . . . 
Income from equity investees  . . . . . . . . . . . . . . . . . . . . . . . . . . 
Distribution from equity investees  . . . . . . . . . . . . . . . . . . . . . . 
Tax benefit of exercised employee stock options  . . . . . . . . . . . 
Deferred taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Write-off of advance to clearing broker   . . . . . . . . . . . . . . . . . . 
Changes in: 

1,128,000
(1,849,000)
1,573,000

(100,000)

Securities owned, at market value  . . . . . . . . . . . . . . . . . . . . 
Receivable from clearing broker  . . . . . . . . . . . . . . . . . . . . . 
Prepaid expenses and other assets  . . . . . . . . . . . . . . . . . . . . 
Securities sold, not yet purchased, at market value  . . . . . . . 
Accounts payable and accrued liabilities   . . . . . . . . . . . . . . 

(33,000)
547,000

(485,000)

1,464,000
(1,712,000)
1,231,000

52,000
1,500,000

1,226,000
(884,000)
268,000
(6,000)
1,575,000

1,778,000
(1,900,000)
1,443,000
15,000
26,000

3,999,000
(387,000)
9,000
6,000
368,000

Net cash provided by operating activities  . . . . . . . . . 

2,644,000

5,247,000

5,480,000

Cash Flows From Investing Activities:

Purchase of intangibles  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Return of deposit on equipment   . . . . . . . . . . . . . . . . . . . . . . . . 
Advance to clearing broker  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Purchase of furniture, equipment and 

leasehold improvements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Investment in and advances made to equity investees  . . . . . . . 

(400,000)

(1,150,000)
241,000
(1,500,000)

(128,000)
(373,000)

(177,000)
(86,000)

(160,000)
(7,000)

Net cash used in investing activities  . . . . . . . . . . . . . . 

(501,000)

(663,000)

(310,000)

Cash Flows From Financing Activities:

Purchase of treasury shares  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Proceeds from exercise of options  . . . . . . . . . . . . . . . . . . . . . . . 

(44,000)
133,000

(568,000)

(706,000)
36,000

Net cash provided by (used in) financing activities   . 

89,000

(568,000)

(670,000)

Net increase in cash and cash equivalents  . . . . . . . . . . . . . . . . . 
Cash and cash equivalents - beginning of year  . . . . . . . . . . . . . 

2,232,000
28,748,000

4,016,000
24,732,000

2,234,000
22,498,000

Cash and cash equivalents - end of year  . . . . . . . . . . . . . . . . 
Supplemental Cash Flow Disclosures:

Cash paid for:

$30,980,000

$28,748,000

$24,732,000

Interest  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$
$

1,000
812,000

$
$

28,000
741,000

$
$

1,000
61,000

Noncash Investing And Financing Activities:

Tax benefit of employee stock options   . . . . . . . . . . . . . . . . 

15,000

See notes to consolidated financial statements.

F-5

SIEBERT FINANCIAL CORP. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

[1]  Business:

Siebert  Financial  Corp.  (“Financial”),  through  its  wholly  owned  subsidiary,  Muriel  Siebert  &  Co.,  Inc. 
(“Siebert”),  engages  in  the  business  of  providing  discount  brokerage  services  for  customers,  investment  banking 
services for institutional clients and trading securities for its own account, and, through its wholly owned subsidiary, 
Siebert  Women’s  Financial  Network,  Inc.  (“WFN”),  engages  in  providing  products,  services  and  information  all 
uniquely  devoted  to  women’s  financial  needs.  All  significant  intercompany  accounts  and  transactions  have  been 
eliminated. Financial, Siebert and WFN collectively are referred to herein as the “Company”. 

The municipal bond investment banking business is being conducted by Siebert Brandford Shank & Co., LLC 
(“SBS”), an investee, which is accounted for by the equity method of accounting (see Note C). The equity method 
provides that Siebert record its share of SBS’s earnings or losses. 

[2]  Securities Transactions: 

Securities transactions trading profit, commission revenues and related clearing expenses are recorded on a 

trade date basis. 

Siebert  clear  all  its  security  transactions  through  two  unaffiliated  clearing  firms  on  a  fully  disclosed  basis. 
Accordingly, Siebert does not hold funds or securities for or owe funds or securities to its customers. Those functions 
are performed by the clearing firms, which are highly capitalized. Marketable securities are valued at market value. 
Interest is recorded on an accrual basis. Dividends are recorded on the ex-dividend date.

[3] 

Income Taxes: 

The Company accounts for income taxes utilizing the asset and liability approach requiring the recognition of 
deferred tax assets and liabilities for the expected future tax consequences of temporary differences between the 
basis of assets and liabilities for financial reporting purposes and tax purposes. Financial files a consolidated federal 
income tax return, which includes Siebert and WFN. 

[4]  Furniture, Equipment and Leasehold Improvements: 

Property and equipment is stated at cost less accumulated depreciation. Depreciation is calculated using the 
straight-line method over the estimated useful lives of the assets, generally five years. Leasehold improvements are 
amortized over the shorter of the estimated useful life or period of the lease. 

[5]  Cash Equivalents: 

Cash equivalents consist of highly liquid investments purchase with original maturity of three months or less 

including of money market funds and commercial paper.

[6]  Advertising Costs:

Advertising costs are charged to expense as incurred. 

[7]  Use Of Estimates: 

The  preparation  of  financial  statements  in  conformity  with  accounting  principles  generally  accepted  in  the 
United States of America requires management to make estimates and assumptions that affect the reported amounts 
of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and 
the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those 
estimates. 

F-6

NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 
(CONTINUED) 

[8]  Earnings Per Share: 

Basic  earnings  per  share  is  calculated  by  dividing  net  income  by  the  weighted  average  outstanding  shares 
during the period. Diluted earnings per share is calculated by dividing net income by the number of shares outstanding 
under the basic calculation and adding all dilutive securities, which consist of options. The treasury stock method is 
used to reflect the dilutive effect of outstanding options, which, for 2005, 2004 and 2003 amounted to 34,571, 163,334 
and 148,169 additional shares, respectively, added to the basic weighted average outstanding shares of 22,093,369, 
22,113,228  and  22,305,369  in  2005,  2004  and  2003,  respectively.  Potentially  dilutive  securities  consisting  of 
outstanding  options  at  December  31,  2005,  2004  and  2003  amounted  to  1,767,610,  1,888,350  and  1,802,930, 
respectively. 

[9] 

Investment Banking: 

Investment  banking  revenue  includes  gains  and  fees,  net  of  syndicate  expenses,  arising  from  underwriting 
syndicates in which the Company participates. Investment banking management fees are recorded on the offering 
date, sales concessions on the settlement date and underwriting fees at the time the underwriting is completed and the 
income is reasonably determinable. 

[10]  Cash Equivalents - Restricted: 

Cash equivalents - restricted represents $1,300,000 of cash invested in a money market account which Siebert 

is obligated to lend to SBS on a subordinated basis. 

Any outstanding amounts loaned bear interest at 8% per annum and are repayable on August 31, 2007. 

[11]  Stock-Based Compensation: 

Statement of Financial Accounting Standards (“SFAS”) No. 123, Accounting for Stock-Based Compensation 
(“SFAS 123”) as amended by SFAS No. 148, (Accounting for Stock-Based Compensation – Transition and Disclosure 
an amendment to SFAS 123), allows the fair value of stock-based compensation to be included in expense over the 
period earned; alternatively, if the fair value of stock-based compensation awards are not included in expense, SFAS 
123  requires  disclosure  of  net  income  (loss),  on  a  pro  forma  basis,  as  if  expense  treatment  had  been  applied.  As 
permitted  by  SFAS  123,  the  Company  continues  to  account  for  such  compensation  under  Accounting  Principles 
Board Opinion No. 25 (“APB 25”), Accounting for Stock Issued to Employees, and related interpretations, pursuant 
to  which  no  compensation  cost  was  recognized  in  connection  with  the  issuance  of  stock  options,  as  all  options 
granted under the 1997 Stock Option Plan had an exercise price equal to or greater than the fair value of the underlying 
common stock on the date of grant. Had the Company elected to recognize compensation expense for the stock option 
plan, consistent with the method prescribed by SFAS 123, the Company’s net income and income per share for the 
years ended December 31, 2005, 2004 and 2003 would have decreased to the pro forma amounts as follows: 

Net income, as reported  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based employee compensation determined under the 

Year Ended December 31,

2005
$ 1,863,000

2004
533,000

$

2003
123,000

$

fair value based method, net of tax effect  . . . . . . . . . . . . . . . .

(424,000)

(332,000)

(759,000)

Pro forma net income (loss)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,439,000

$

201,000

$ (636,000)

Net income (loss) per share - basic:

As reported  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pro forma  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) per share - diluted:

As reported  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pro forma  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

$
$

.08
.07

.08
.07

$
$

$
$

.02
.01

.02
.01

$
$

$
$

.01
(.03)

.01
(.03)

F-7

NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 
(CONTINUED) 

The weighted average fair value of stock options is estimated at the grant date using the Black-Scholes option 

pricing model with the following weighted average assumptions:

Risk free interest rate   . . . . . . . . . . . . . . . . . . . . . . . .
Expected life of options in years  . . . . . . . . . . . . . . . .
Expected dividend yield   . . . . . . . . . . . . . . . . . . . . . .
Expected volatility  . . . . . . . . . . . . . . . . . . . . . . . . . . .

2005
4.30%
5.00
0.00%
53.00%

2004
3.71%
7.78
0.00%
52.00%

2003
4.00%

10.00

0.00%
72.00%

Weighted average fair value   . . . . . . . . . . . . . . . . . . .

$ 1.42

$ 3.01

$ 3.09

[12]  Intangibles: 

Purchased intangibles are principally being amortized using the straight-line method over an estimated useful 

lives of three to five years (see Note E). 

[13]  Valuation Of Long-Lived Assets: 

The Company evaluates the recoverability of its long-lived assets and requires the recognition of impairment of 
long-lived assets in the event the net book value of these assets exceeds the estimated future undiscounted cash flows 
attributable to these assets. The Company assesses potential impairment to its long-lived assets when there is evidence 
that events or changes in circumstances have made recovery of the assets’ carrying value unlikely. Should impairment 
exist, the impairment loss would be measured based on the excess of the carrying value of the assets over the assets’ 
fair value. 

[14]  New Accounting Standards: 

In December 2004, the Financial Accounting Standards Board (“FASB”) issued Statement No. 123R. “Share-
Based Payment” (“SFAS 123R”), which requires companies to measure and recognize compensation expense for all 
stock-based  payments  to  employees,  including  grants  of  employee  stock  options,  to  be  recognized  in  the  income 
statement based on their fair value. Pro forma disclosure is no longer an alternative. That cost will be recognized as 
compensation  expense  over  the  service  period,  which  would  normally  be  the  vesting  period.  SFAS  123R  will  be 
effective for the Company beginning January 1, 2006. As permitted under SFAS No. 123 the Company currently 
accounts for share-based payments to employees using the APB Opinion No. 25 intrinsic value method. Accordingly, 
the  adoption  of  SFAS  No.  123R’s  fair  value  method  could  have  a  significant  impact  on  the  Company’s  results  of 
operations, although it will have no impact on the Company’s overall financial position. The impact of adoption of 
SFAS No. 123R cannot be predicted at this time, because it will depend on levels of share-based payments in the 
future.

In December 2004, the FASB issued SFAS No. 153, Exchange of Nonmonetary Assets, an amendment of APB 
No.  29,  Accounting  for  Nonmonetary  Transactions  (“FAS  153”).  FAS  153  amends  APB  No.  29  to  eliminate  the 
exception  for  nonmonetary  exchanges  of  similar  productive  assets  and  replaces  it  with  a  general  exception  for 
exchanges of nonmonetary assets that do not have commercial substance. A nonmonetary exchange has commercial 
substance if the future cash flows of the entity are expected to change significantly as a result of the exchange. We 
have adopted FAS 153 for nonmonetary exchanges beginning after June 15, 2005. FAS No. 153 did not have an impact 
on our results of operations or financial position. 

In May 2005, the FASB issued SFAS No. 154, “Accounting Changes and Error Corrections, a replacement of 
APB Opinion No. 20 and FASB Statement No. 3”. This Statement establishes, unless impracticable, retrospective 
application as the required method for reporting a change in accounting principle in the absence of explicit transition 
requirements specific to the newly adopted accounting principle. The provisions of this Statement are effective for 
accounting changes and corrections of errors made in fiscal years beginning after December 15, 2005. Early adoption 
is  permitted  for  accounting  changes  and  corrections  of  errors  made  in  fiscal  years  beginning  after  the  date  this 
Statement is issued. The Company does not believe that the adoption of this Statement in 2006 will have a material 
impact on the Company’s financial position or results of operation.

F-8

NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 
(CONTINUED) 

[15]  Reclassification – Certain previous years adjustments have been reclassified to conform with current 
year presentations.

NOTE B - INTUIT LAWSUIT 

Siebert filed a lawsuit against Intuit Inc. (“Intuit”) in New York State Supreme Court on September 17, 2003 
seeking  not  less  than  $11.1  million  in  compensatory  damages  and  $33.3  million  in  punitive  damages  for  claims 
relating to the Joint Brokerage Service (the “JBS”) conducted during the years ended December 31, 2003 and 2002 
under  the  Strategic  Alliance  Agreement  between  Siebert  and  Intuit.  The  Court  denied  Intuit’s  motion  to  dismiss 
Siebert’s  causes  of  action  for  breach  of  fiduciary  duty,  breach  of  contractual  obligations  to  pay  shared  expenses, 
promissory estoppel, and breach of the implied covenant of good faith and fair dealing. The Court granted Intuit’s 
motion  to  dismiss  Siebert’s  causes  of  action  for  breach  of  the  express  covenant  of  good  faith  and  fair  dealing, 
misrepresentation  and/or  fraud,  and  its  request  for  punitive  damages.  Intuit  has  counterclaimed  against  Siebert, 
seeking not less than $6.6 million. Siebert and Intuit have appealed from certain portions of the Court’s decision and 
Siebert  has  also  moved  for  reargument  of  that  decision  regarding  punitive  damages.  In  November  2005,  Intuit’s 
counsel was disqualified by the Court from representing Intuit in this action. Any further activity in the action is 
stayed  pending  Intuit’s  appeal  from  the  Order  of  disqualification,  which  appeal  is  expected  to  be  heard  by  the 
Appellate Court in April 2006. The outcome of the litigation cannot now be predicted.

NOTE C - INVESTMENT IN AFFILIATES 

Investment in and advances to, equity in income, of and distributions received from affiliates as of and for the 

year ended December 31, 2005 consisting of the following:

Investment and advances  . . . . . . . . . . . . . . . . . . . . . .
Income from equity investees  . . . . . . . . . . . . . . . . . .
Distributions   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SBS
$ 3,840,000
$ 1,656,000
$ 1,567,000

SBSFPC
$ 588,000
$ 193,000
6,000
$

TOTAL
$ 4,428,000
$ 1,849,000
$ 1,573,000

Accounts  related  to  affiliates  included  in  the  accompanying  financial  statements  for  2004  and  2003  are 

attributable solely to SBS.

In  March  1997,  Siebert  and  two  individuals  (the  “Principals”)  formed  SBS  to  succeed  to  the  tax-exempt 
underwriting business of the Siebert Brandford Shank division of Siebert. The agreements with the Principals provide 
that profits will be shared 51% to the Principals and 49% to Siebert. Siebert invested $392,000 as its share of the 
members’ capital of SBS. SBS commenced operations on July 1, 1998. 

Summarized financial data of SBS is as follows: 

2005

2004

2003

Total assets including secured demand note of 

1,200,000 in each year due from Siebert  . . . . . . . . 

$ 14,166,000

$ 12,326,000

$

Total liabilities including subordinated liabilities 

$1,200,000 in each year due to Siebert   . . . . . . . . . 
Total members’ capital . . . . . . . . . . . . . . . . . . . . . . . . . 
Total revenue  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Net income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Regulatory minimum net capital requirement   . . . . . . 

  6,547,000
  7,619,000
  21,086,000
  3,377,000
356,000

  4,882,000
  7,444,000
  17,222,000
  3,494,000
245,000

  6,463,000
  14,628,000
  3,878,000

F-9

 
 
NOTE C - INVESTMENT IN AFFILIATES (CONTINUED)

The amounts above are unconsolidated and recorded on a gross basis. During each of 2005, 2004 and 2003 
Siebert charged SBS $240,000 for rent and general and administrative services, which Siebert believes approximates 
the cost of furnishing such services. In addition, during each of the years 2005, 2004 and 2003, Siebert earned interest 
income of $96,000, $110,000 and $120,000 from SBS in connection with Siebert’s obligation to make subordinate 
note for up to $1,200,000 and Siebert paid SBS interest earned on the restricted cash equivalents of $52,000, $22,000 
and $18,000. (See Note J)

Siebert’s  share  of  undistributed  earnings  from  SBS  amounts  to  $3,341,000  and  $3,256,000  at  December  31, 
2005 and 2004, respectively. Such amounts may not be immediately available for distribution to Siebert for various 
reasons  including  the  amount  of  SBS’s  available  cash,  the  provisions  of  the  agreement  between  Siebert  and  the 
Principals and SBS’s continued compliance with its regulatory net capital requirements. 

Financial entered into an Operating Agreement, effective as of April 19, 2005 (the “Operating Agreement”), 
with the two individual principals of SBS (the “Principals”) for the formation of SBS Financial Products Company, 
LLC, a Delaware limited liability company (“SBSFPC”). Pursuant to the terms of the Operating Agreement, Financial 
and each of the Principals made an initial capital contribution of $400,000 in exchange for a 33.33% initial interest in 
SBSFPC. SBSFPC engages in derivatives transactions related to the municipal underwriting business. The Operating 
Agreement provides that profit will be shared 66.66% by the Principals and 33.33% by Financial.

Summarized financial data of SBSFPC as of and for the period ended December 31, 2005 is set forth below. 

Sieberts share of undistributed earnings of SBSFPC amounts to $187,000 on December 31, 2005.

Total assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total members’ capital . . . . . . . . . . . . . . . . . . . . . . . .
Total revenues   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2005
$ 4,870,000
  3,107,000
  1,763,000
  1,185,000
582,000

NOTE D - FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET 

Furniture, equipment and leasehold improvements consist of the following: 

Equipment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Leasehold improvements  . . . . . . . . . . . . . . . . . . . . . . . . 
Furniture and fixtures  . . . . . . . . . . . . . . . . . . . . . . . . . . 

Less accumulated depreciation and amortization  . . . . . 

December 31, 

2005
$ 2,251,000 
207,000 
21,000 
  2,479,000 
  (1,651,000)
828,000 
$

2004 
$ 3,071,000 
533,000 
150,000 
  3,754,000 
  (2,449,000)
$ 1,305,000 

Depreciation and amortization expense for the years ended December 31, 2005, 2004 and 2003 amounted to 

$605,000, $741,000 and $672,000, respectively. 

F-10

 
 
 
 
 
 
 
NOTE E - INTANGIBLE ASSETS, NET 

In several transactions during September and October of 2000, WFN acquired the stock of WFN Women’s 
Financial Network, Inc. (“WFNI”) and HerDollar.com, Inc., respectively, companies in the development stage which 
had  yet  to  commence  principal  operations,  had  no  significant  revenue  and  had  assets  consisting  principally  of 
websites,  content  and  domain  names,  for  aggregate  consideration  of  $2,310,000  including  costs.  The  transactions 
have been accounted for as purchases of assets consisting of domain name, website and content, and a non-compete 
agreement  (the  “Acquired  Intangible  Assets”).  Related  deferred  tax  assets  attributable  to  net  operating  loss 
carryforwards of the acquired companies and deferred tax liabilities attributable to the excess of the statement bases 
of the acquired assets over their tax bases have been reflected in the accompanying consolidated financial statements 
as an adjustment to the carrying amount of such intangibles (see Note F).

Intangible assets consist of the following: 

Amortizable assets:
Website, content and non-compete  . . . . . . . . . . . . . . .
Retail brokerage accounts  . . . . . . . . . . . . . . . . . . . . . .

December 31, 2005

December 31, 2004

Gross
Carrying
Amount

Accumulated
Amortization

Gross
Carrying
Amount

Amortization
Accumulated

$ 2,350,000
  2,588,000
$ 4,938,000

$ 2,350,000
  1,844,000
$ 4,194,000

$ 2,350,000
  2,588,000
$ 4,938,000

$ 2,350,000
  1,321,000
$ 3,671,000

Unamortized intangible assets: 
Domain name/intellectual property   . . . . . . . . . . . . . .

$

750,000

$

750,000

Amortization expense  . . . . . . . . . . . . . . . . . . . . . . . . .

$

523,000

$

723,000

Estimated amortization expense is as follows:

Year Ending December 31,
2006  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2007  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2008  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2009  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

312,000
312,000
92,000
28,000
744,000

F-11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE F - INCOME TAXES 

Income tax provision consists of the following: 

Federal income tax provision (benefit):

Current  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Deferred  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

State and local tax provision (benefit):

Current  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Deferred  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Total tax provision (benefit):

Current  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Deferred  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Year Ended December 31,

2005

2004

2003

$ 1,080,000 
(81,000)
999,000 

$

253,000
42,000
295,000

370,000 
(19,000)
351,000 

145,000
10,000
155,000

  1,450,000 
(100,000)
$ 1,350,000 

398,000
52,000
450,000

$

$

$

(33,000)
(33,000)

44,000 
59,000 
103,000 

44,000 
26,000 
70,000 

A reconciliation between the income tax provision and income taxes computed by applying the statutory Federal 

income tax rate to income (loss) before taxes is as follows: 

Year Ended December 31,

2005

2004

2003

Expected income tax provision at statutory 

Federal tax rate  . . . . . . . . . . . . . . . . . . . . . . . 
State and local taxes, net of Federal tax benefit  
Other *  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Income tax expense 

$ 1,092,000
258,000

$ 1,350,000

$

$

335,000
79,000
36,000
450,000

$

$

66,000
15,000
(11,000)
70,000

*

State tax adjustment 

Deferred income taxes reflect the impact of temporary differences between the amounts of assets and liabilities 
for financial reporting purposes and their tax basis of such amounts. The principal items giving rise to deferred tax 
assets (liabilities) are as follows: 

Net operating losses  . . . . . . . . . . . . . . . . . . . . . . 
Acquired Intangible assets   . . . . . . . . . . . . . . . . 
Furniture, equipment and leasehold 

improvements  . . . . . . . . . . . . . . . . . . . . . . . . 
Unrealized gain - SBSFP  . . . . . . . . . . . . . . . . . . 
Retail brokerage accounts  . . . . . . . . . . . . . . . . . 

December 31,

2005
402,000
(315,000)

$

2004
479,000
(315,000)

(84,000)
(40,000)
638,000
601,000

(164,000)

501,000
501,000

$

$

$

F-12

 
   
 
 
 
   
   
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
NOTE F - INCOME TAXES (CONTINUED)

Management believes that it is more likely than not that the deferred tax asset will be realized, and therefore no 

valuation allowance has been provided. 

Net operating loss carryforwards of $958,000, are attributable to WFN, expire through 2020. Utilization of such 

net operating loss carryforwards is subject to annual limitations under Section 382 of the Internal Revenue Code. 

In 2003, the Company reduced current taxes payable by $15,000 resulting from the deductibility of the difference 
between the exercise price of nonqualifying stock options granted by the Company and the market value of the stock 
on the dates of exercise. The tax benefit was recorded as a credit to paid-in capital. 

NOTE G - STOCKHOLDERS’ EQUITY

Siebert  is  subject  to  the  SEC’s  Uniform  Net  Capital  Rule  (Rule  15c3-1),  which  requires  the  maintenance  of 
minimum net capital. Siebert has elected to use the alternative method, permitted by the rule, which requires that 
Siebert maintain minimum net capital, as defined, equal to the greater of $250,000 or 2 percent of aggregate debit 
balances arising from customer transactions, as defined. (The Net Capital Rule of the New York Stock Exchange also 
provides that equity capital may not be withdrawn or cash dividends paid if resulting net capital would be less than 
5% of aggregate debits.) At December 31, 2005 and 2004, Siebert had net capital of approximately $25,590,000 and 
$16,846,000, respectively, as compared with net capital requirements of $250,000. Siebert claims exemption from the 
reserve requirement under Section 15c3-3(k)(2)(ii). 

The 1998 Restricted Stock Award Plan (the “Award Plan”), provides for awards of not more than 60,000 shares 
of the Company’s common stock, subject to adjustments for stock splits, stock dividends and other changes in the 
Company’s capitalization, to key employees, to be issued either immediately after the award or at a future date. As 
provided in the Award Plan and subject to restrictions, shares awarded may not be disposed of by the recipients for a 
period of one year from the date of the award. Cash dividends on shares awarded are held by the Company for the 
benefit of the recipients and are paid upon lapse of the restrictions. No awards were granted 2005, 2004 and 2003. As 
of December 31, 2005, 18,600 common shares are available for future awards under the award plan.

On May 15, 2000, the Board of Directors of the Company authorized a buy back of up to one million shares of 
common stock. Shares will be purchased from time to time in the open market and in private transactions. Through 
December 31, 2005, 916,434 shares were purchased at an average price of $4.51.

NOTE H - OPTIONS 

The Company’s 1997 Stock Option Plan, as amended, (the “Plan”) authorizes the grant of options to purchase 
up to an aggregate of 4,200,000 shares, subject to adjustment in certain circumstances. Both non-qualified options 
and options intended to qualify as “Incentive Stock Options” under Section 422 of the Internal Revenue Code, as 
amended, may be granted under the Plan. A Stock Option Committee of the Board of Directors administers the Plan. 
The committee has the authority to determine when options are granted, the term during which an option may be 
exercised (provided no option has a term exceeding 10 years), the exercise price and the exercise period. The exercise 
price shall generally be not less than the fair market value on the date of grant. No option may be granted under the 
Plan after December 2007. Generally, employee options vest 20% per year for five years and expire ten years from 
the date of grant.

F-13

NOTE H - OPTIONS (CONTINUED)

A summary of the Company’s stock option transaction for the three years ended December 31, 2004 is presented 

below: 

2005

2004

2003

Outstanding - beginning of 

the year  . . . . . . . . . . . . . . . . . . . . 
Granted   . . . . . . . . . . . . . . . . . . . . . . 
Forfeited  . . . . . . . . . . . . . . . . . . . . . . 
Exercised  . . . . . . . . . . . . . . . . . . . . . 
Outstanding - end of year   . . . . . . . . 
Exercisable at end of year   . . . . . . . . 
Weighted average fair value of 

options granted  . . . . . . . . . . . . . . 

Shares

1,888,350
200,000
(265,255)
(55,485)
1,767,610
1,613,410

Weighted
Average
Exercise
Price

$ 4.11
$ 2.81
$ 3.13
$ 0.00
$ 4.16
$ 4.14

$ 1.42

Weighted
Average
Exercise
Price

Shares

1,802,930
90,000
(4,580)

$ 4.08
$ 4.60
$ 3.85
— $ 0.00
$ 4.11
$ 4.06

1,888,350
1,556,950

$ 3.01

Shares

1,855,260
50,000
(86,580)
(15,750)
1,802,930
1,407,230

Weighted
Average
Exercise
Price

$ 4.39
$ 3.87
$ 11.02
$ 2.31
$ 4.08
$ 3.98

$ 3.09

The following table summarizes information related to options outstanding at December 31, 2005: 

Range Exercise Prices
$0.00- 2.31 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
$2.32- 2.69 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
$2.69- 2.81 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
$2.81- 5.33 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
$5.34-32.50. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
$0.00-32.50. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Options Outstanding

Options Exercisable

Weighted
Average
Remaining
Contractual 
Life
6.8 Years
1.4 Years
5.5 Years
5.5 Years
3.9 Years
5.15 Years

Weighted
Average
Exercise
Price
$ 2.12
$ 2.33
$ 2.78
$ 4.58
$ 17.81
$ 4.16

Weighted
Average
Exercise
Price
$ 2.12
$ 2.33
$ 2.79
$ 4.54
$ 17.81
$ 4.14

Number
Exercisable
9,000
134,610
248,300
1,214,000
7,500
1,613,410

Number
Outstanding
15,000
134,610
280,500
1,330,000
7,500
1,767,610

At December 31, 2005, approximately 2,025,915 shares of the Company’s common stock have been reserved for 

future issuance under the Plan, the Award Plan and for options granted to directors.

NOTE I - FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET RISK AND CONCENTRATIONS 
OF CREDIT RISK 

In the normal course of business, Siebert enters into transactions in various financial instruments with off-
balance sheet risk. This risk includes both market and credit risk, which may be in excess of the amounts recognized 
in the statement of financial condition.

Retail customer transactions are cleared through clearing brokers on a fully disclosed basis. In the event that 
customers  are  unable  to  fulfill  their  contractual  obligations,  the  clearing  broker  may  charge  Siebert  for  any  loss 
incurred  in  connection  with  the  purchase  or  sale  of  securities  at  prevailing  market  prices  to  satisfy  customers’ 
obligations. Securities transactions entered into as of December 31, 2005 settled with no adverse effect on Siebert’s 
financial condition. Siebert regularly monitors the activity in its customer accounts for compliance with its margin 
requirements.

F-14

NOTE J - COMMITMENTS AND CONTINGENT LIABILITIES 

Siebert  terminated  the  fully  disclosed  clearing  agreement  (the  “Clearing  Agreement”)  with  Pershing  LLC 
(formerly the Pershing division of Donaldson, Lufkin & Jenrette Securities Corporation) (“Pershing”) in 2003. Based 
on consultation with counsel, Siebert believes that the $1,500,000 that it advanced to Pershing in January 2003 should 
have been returned and that Pershing may be liable for damages. Pershing has expressed its belief that it is entitled to 
retain the advance and receive a minimum of $3 million for its unreimbursed costs, a termination fee of $500,000 and 
$5 million for lost revenues. Siebert believes the Pershing claims are without merit and that the ultimate result of this 
matter will not have a material adverse effect on result of operations or financial position. Siebert in 2004 decided not 
to commence proceedings against Pershing and charged off the $1,500,000 advance to Pershing. Siebert and Pershing 
in 2005 entered into a Limited Release Agreement under which Siebert received a release from the $3 million disputed 
claims  for  unreimbursed  fees  and  costs,  and  Pershing  was  released  from  any  liability  to  Siebert  based  upon  the 
disputed fees and costs, and Siebert paid a consideration to Pershing that had been previously accrued by Siebert. The 
outcome of this matter cannot now be predicted.

In August 2004, Siebert participated as an underwriter in the Google, Inc. initial public offering. To participate 
as an underwriter, the lead Investment Banks (the “Banks”) requested that each underwriter provide the Banks with 
a $25 million Letter of Credit on behalf of Siebert in favor of the Banks. To obtain the Letter of Credit, Siebert entered 
into a Temporary Subordinated Loan Agreement with National Financial Services Corp (“NFS”). On August 6, 2004, 
Siebert entered into a Letter of Credit for $25 million and terminated the Letter of Credit and paid the temporary 
subordinated loan agreement with NFS on September 15, 2004.

The Company rents discount retail brokerage and other office space under long-term operating leases expiring 

in various periods through 2009. These leases call for base rent plus escalations for taxes and operating expenses.

Future minimum base rental payments under these operating leases are as follows:

Year Ending December 31,
2006  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2007  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2008  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2009  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

965,000
424,000
389,000
185,000
$ 1,963,000

Rent expense, including escalations for operating costs, amounted to approximately $985,000, $984,000 and 
$1,041,000 for the years ended December 31, 2005, 2004 and 2003, respectively. Rent is being charged to expense 
over the entire lease term on a straight-line basis. 

In addition to the Pershing matter, Siebert is party to certain claims, suits and complaints arising in the ordinary 
course of business. In the opinion of management, all such claims, suits and complaints are without merit, or involve 
amounts which would not have a significant effect on the financial position or results of operations of the Company. 
The Company believes that adequate provisions have been made for such matters. 

Siebert sponsors a defined contribution retirement plan under Section 401(k) of the Internal Revenue Code that 
covers  substantially  all  employees.  Participant  contributions  to  the  plan  are  voluntary  and  are  subject  to  certain 
limitations. Siebert may also make discretionary contributions to the plan. No contributions were made by Siebert in 
2005, 2004 and 2003. 

Siebert is party to a Secured Demand Note Collateral Agreement with SBS which obligates Siebert to lend SBS, 
on  a  subordinated  basis,  up  to  $1,200,000.  Amounts  that  Siebert  is  obligated  to  lend  under  this  arrangement  are 
reported  as  “cash  equivalents  -  restricted”,  currently  in  the  amount  of  $1,300,000.  As  of  December  31,  2005,  no 
amount had been loaned to SBS.

F-15

NOTE K – FAIR VALUE OF FINANCIAL INSTRUMENTS 

The carrying amounts reflected in the consolidated statements of financial condition for cash, cash equivalents, 
receivable from broker, accounts payable and accrued liabilities approximate fair value due to the short term maturities 
of those instruments. Securities owned and securities sold, not yet purchased are carried at market value, in accordance 
with industry practice for broker-dealers in securities. 

NOTE L – VALUATION AND QUALIFYING ACCOUNTS 

The following is a summary of accumulated depreciation and accumulated amortization for the years ended 

December 31:

Accumulated depreciation:

Description

Balance at
beginning
of period

Charged
to cost
and
expenses

Deductions

Year ended December 31, 2003  . . . . . . . . . . . . . . . . . . . 
Year ended December 31, 2004  . . . . . . . . . . . . . . . . . . . 
Year ended December 31, 2005  . . . . . . . . . . . . . . . . . . . 

1,584,000
2,042,000
2,449,000

672,000
741,000
605,000

214,000(a)
334,000(a)
1,403,000(a)

Accumulated amortization:

Year ended December 31, 2003  . . . . . . . . . . . . . . . . . . . 
Year ended December 31, 2004  . . . . . . . . . . . . . . . . . . . 
Year ended December 31, 2005  . . . . . . . . . . . . . . . . . . . 

1,842,000
2,948,000
3,671,000

1,106,000
723,000
523,000

—
—
—

(a)  Write off accumulated depreciation related to fixed asset dispositions. 

NOTE M - SUMMARIZED QUARTERLY FINANCIAL DATA (UNAUDITED)

Balance at
end of
period

2,042,000
2,449,000
1,651,000

2,948,000
3,671,000
4,194,000

2005

2004

First
Quarter
$ 7,226,000
181,000
$

Second
Quarter
$ 7,996,000
594,000
$

Third
Quarter
$ 8,102,000
542,000
$

Fourth
Quarter
$ 7,848,000
546,000
$

First
Quarter
$ 7,031,000
415,000
$

Second
Quarter
$ 6,151,000
230,000
$

Third
Quarter
$ 7,167,000
422,000
$

Fourth
Quarter
$ 7,755,000
$ (534,000)

Revenue  . . . . . . . . . . . 
Net income (loss)  . . . . 
Earnings (loss) per 

share: 

Basic . . . . . . . . . . . . . . 
Diluted  . . . . . . . . . . . . 

$
$

0.01
0.01

$
$

0.03
0.03

$
$

0.02
0.02

$
$

0.02
0.02

$
$

0.02
0.02

$
$

0.01
0.01

$
$

0.02
0.02

$
$

(0.03)
(0.03)

F-16

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Managers 
Siebert, Brandford, Shank & Co., L.L.C.
New York, New York 

We  have  audited  the  accompanying  statements  of  financial  condition  of  Siebert,  Brandford,  Shank  &  Co., 
L.L.C. as of December 31, 2005 and 2004, and the related statements of operations, changes in members’ capital, and 
cash flows for each of the years in the three-year period ended December 31, 2005. These financial statements are the 
responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements 
based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the 
accounting principles used and significant estimates made by management, as well as evaluating the overall financial 
statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial 
position of Siebert, Brandford, Shank & Co., L.L.C. as of December 31, 2005 and 2004, and the results of its operations 
and its cash flows for each of the years in the three-year period ended December 31, 2005 in conformity with U.S. 
generally accepted accounting principles.

Eisner LLP

New York, New York
February 8, 2006

F-17

SIEBERT, BRANDFORD, SHANK & CO., L.L.C.

STATEMENTS OF FINANCIAL CONDITION

Statements of Financial Condition

ASSETS

Cash and cash equivalents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Securities owned, at market value  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Accounts receivable  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Receivable from broker  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Receivable from affiliate  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Secured demand note  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Furniture and equipment and leasehold improvements, net  . . . . . . . . . . . . . . . . 
Other assets   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Commitments and Contingency   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

LIABILITIES AND MEMBERS’ CAPITAL

Liabilities:

Payable to member  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Accounts payable and accrued expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Subordinated debt   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Members’ capital  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

See Notes to Financial Statements

December 31,

2005

2004

$10,512,082
580,145
1,020,294
168,047
21,997
1,200,000
248,595
414,736
$14,165,896

$ 9,053,050
10,011
1,507,986
7,478

1,200,000
203,698
343,435
$12,325,658

$

101,902
5,245,204
5,347,106
1,200,000
7,618,790
$14,165,896

$

125,888
3,555,380
3,681,268
1,200,000
7,444,390
$12,325,658

F-18

SIEBERT, BRANDFORD, SHANK & CO., L.L.C.

Statements of Operations

Revenues:

Investment banking  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Trading profits  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Interest and other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Expenses:

Employee compensation and benefits  . . . . . . . . . . . . . . . . . . . . 
Clearing fees   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Communications   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Occupancy  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Professional fees  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Interest  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
General and administrative  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Net income   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Year Ended December 31,

2005

2004

2003

$18,085,786
2,597,064
403,260
21,086,110

$15,779,505
1,358,959
83,870
17,222,334

$14,254,693
312,657
60,793
14,628,143

12,890,686
370,003
539,191
640,666
633,137
96,000
2,539,257
17,708,940
$ 3,377,170

9,963,888
122,448
356,939
477,668
744,635
110,000
1,952,983
13,728,561
$ 3,493,773

7,452,723
31,847
243,327
504,524
641,219
120,000
1,756,607
10,750,247
$ 3,877,896

See Notes to Financial Statements

F-19

SIEBERT, BRANDFORD, SHANK & CO., L.L.C.

STATEMENTS OF CHANGES IN MEMBERS’ CAPITAL

Balance - January 1, 2003
Distributions to member . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$

Balance - December 31, 2003
Distributions to member . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Balance - December 31, 2004
Distributions to members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

5,540,573
(2,955,633)
3,877,896

6,462,836
(2,512,219)
3,493,773

7,444,390
(3,202,770)
3,377,170

Balance - December 31, 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$

7,618,790

See Notes to Financial Statements

F-20

SIEBERT, BRANDFORD, SHANK & CO., L.L.C.

STATEMENTS OF CASH FLOWS

Cash flows from operating activities:

Net income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Adjustments to reconcile net income to net cash provided by 

operating activities:
Depreciation and amortization  . . . . . . . . . . . . . . . . . . . . . . 
Changes in:

Securities owned, at market value   . . . . . . . . . . . . . . . . 
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Receivable from broker-dealers   . . . . . . . . . . . . . . . . . . 
Other assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Receivable to/payable from member  . . . . . . . . . . . . . . . 
Accounts payable and accrued expenses   . . . . . . . . . . . 
Payable to broker-dealer  . . . . . . . . . . . . . . . . . . . . . . . . 
Payable to Affiliate  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Net cash provided by operating activities  . . . . . . . . 

Year Ended December 31,

2005

2004

2003

$ 3,377,170

$ 3,493,773

$ 3,877,896

68,824

46,498

52,078

(570,134)
487,692
(160,569)
(71,301)
(23,986)
1,689,825

(21,997)
4,775,524

5,276
(1,119,783)
(434)
(67,708)
86,152
1,085,165

763,589
155,832
(7,044)
(119,577)
6,764
545,470
(246,044)

3,528,939

5,028,964

Cash flows from investing activities:

Purchase of property and equipment  . . . . . . . . . . . . . . . . . . . . 

(113,722)

(121,346)

(89,349)

Cash flows from financing activities:

Distributions to members  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

(3,202,770)

(2,512,219)

(2,955,633)

Net increase in cash and cash equivalents  . . . . . . . . . . . . . . . . . 
Cash and cash equivalents - beginning of year  . . . . . . . . . . . . . . . 

1,459,032
9,053,050

895,374
8,157,676

1,983,982
6,173,694

Cash and cash equivalents - end of year  . . . . . . . . . . . . . . . . . . 

$ 10,512,082

$ 9,053,050

$ 8,157,676

Supplemental disclosures of cash flow information:

Taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$
$

120,000
96,000

$
$

120,000
110,000

$
$

117,000
120,000

See Notes to Financial Statements

F-21

SIEBERT, BRANDFORD, SHANK & CO., L.L.C.

NOTES TO FINANCIAL STATEMENTS 
DECEMBER 31, 2005

NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

[1]  Organization and Basis Of Presentation: 

Siebert, Brandford, Shank & Co., L.L.C. (“SBS” or the “Company”) was formed on March 10, 1997 to engage 
in the business of tax-exempt underwriting and related trading activities. The Company qualifies as a Minority and 
Women’s Business Enterprise in certain states. 

The Company was formed to succeed the tax-exempt underwriting activities business of the Siebert, Brandford, 
Shank Division of Muriel Siebert & Co., Inc. (“Siebert”), and commenced operations on July 1, 1998. Two individuals 
(the  “Principals”)  and  Siebert  are  the  equity  members  of  the  Company.  The  business  arrangement  provides  that 
profits will be shared 51% to the Principals and 49% to Siebert. 

[2]  Securities Transactions: 

Securities  transactions,  commissions,  revenues  and  expenses  are  recorded  on  a  trade  date  basis.  Securities 

owned are valued at market value. 

Dividends are recorded on the ex-dividend date, and interest income is recognized on an accrual basis.

[3] 

Investment Banking: 

Investment banking revenues include gains and fees, net of syndicate expenses, arising primarily from municipal 
bond offerings in which the Company acts as an underwriter or agent. Investment banking management fees are 
recorded on offering date, sales concessions on settlement date, and underwriting fees at the time the underwriting is 
completed and the income is reasonably determinable. 

[4]  Furniture, Equipment And Leasehold Improvements, Net: 

Furniture and equipment is stated at cost and depreciation is calculated using the straight-line method over the 

lives of the assets, generally five years. Leasehold improvements are amortized over the period of the lease. 

[5]  Cash Equivalents: 

For purposes of reporting cash flows, cash equivalents include money market funds. 

[6]  Use Of Estimates: 

The  preparation  of  financial  statements  in  conformity  with  accounting  principles  generally  accepted  in  the 
United States of America requires management to make estimates and assumptions that affect the reported amounts 
of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and 
the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those 
estimates. 

[7] 

Income Taxes: 

The  Company  is  not  subject  to  federal  income  taxes.  Instead,  the  members  are  required  to  include  in  their 
income tax returns their respective share of the Company’s income. The Company is subject to tax in certain state 
and local jurisdictions. 

F-22

NOTE B - SUBORDINATED BORROWINGS AND SECURED DEMAND NOTE RECEIVABLE 

The subordinated debt at December 31, 2005 and 2004 consist of a Secured Demand Note Collateral Agreement, 
as amended, payable to Siebert, in the amount of $1,200,000, bearing interest at 8% and due August 31, 2007. Interest 
expense paid to Siebert for each of 2005, 2004 and 2003 amounts to $96,000, $110,000 and $120,000, respectively. 

The  subordinated  borrowings  are  available  in  computing  net  capital  under  the  Securities  and  Exchange 
Commission’s (the “SEC”) Uniform Net Capital Rule. To the extent that such borrowing is required for the Company’s 
continued compliance with minimum net capital requirements, it may not be repaid. 

The  secured  demand  note  receivable  of  $1,200,000  is  collateralized  by  cash  equivalents  of  Siebert  of 
approximately $1,300,000 at December 31, 2005. Interest earned on the collateral amounted to approximately $52,000, 
$22,000 and $18,000 in 2005, 2004 and 2003, respectively. 

NOTE C - FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET 

Furniture, equipment and leasehold improvements consist of the following: 

Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Furniture and fixtures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Less accumulated depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

2005
$ 435,068
149,468
584,536
(335,941)
$ 248,595

2004
$ 360,214
110,600
470,814
(267,116)
$ 203,698

NOTE D - NET CAPITAL

The  Company  is  subject  to  the  SEC’s  Uniform  Net  Capital  Rule  15c3-1,  which  requires  the  maintenance  of 
minimum net capital and requires that the ratio of aggregate indebtedness to net capital, both as defined, shall not 
exceed 15 to 1. At December 31, 2005 and 2004, the Company had net capital of $7,841,000 and $7,916,000, respectively, 
which was $7,485,000 and $7,671,000, respectively, in excess of its required net capital, and its ratio of aggregate 
indebtedness to net capital was .68 to 1 and .35 to 1, respectively. The Company claims exemption from the reserve 
requirements under Section 15c-3-3(k)(2)(ii). 

NOTE E - COMMITMENTS AND CONTINGENCY

The Company rents office space under long-term operating leases expiring through 2013. These leases call for 
base rent plus escalations for taxes and operating expenses. Future minimum base rent under these operating leases 
are as follows: 

Year
2006  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2007  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2008  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2009  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$

445,000
407,000
390,000
363,000
200,000
429,000
$ 2,234,000

Rent expense including taxes and operating expenses for 2005, 2004 and 2003 amounted to $640,666, $477,668 

and $504,524, respectively. 

NOTE F - OTHER 

During each of 2005, 2004 and 2003, the Company was charged $240,000 by Siebert for rent and general and 

administrative services. 

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its 

behalf by the undersigned, thereunto duly authorized. 

SIGNATURES

SIEBERT FINANCIAL CORP.

By:  /s/ MURIEL F. SIEBERT
  MURIEL F. SIEBERT

Chair and President

Date: March 31, 2006

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of 

the registrant and in the capacities and on the dates indicated. 

Name

Title

/s/  MURIEL F. SIEBERT
MURIEL F. SIEBERT

Chair, President and Director
(principal executive officer)

Date
March 31, 2006

/s/  JEANNE ROSENDALE

Executive Vice President, and General Counsel

March 31, 2006

JEANNE ROSENDALE

/s/  JOSEPH M. RAMOS, JR.
JOSEPH M. RAMOS, JR.

Chief Financial Officer and Assistant Secretary
(principal financial and accounting officer)

/s/  PATRICIA L. FRANCY
PATRICIA L. FRANCY

/s/  LEONARD M. LEIMAN
LEONARD M. LEIMAN

/s/  JANE H. MACON
JANE H. MACON

Director

Director

Director

/s/  ROBERT P. MAZZARELLA Director

ROBERT P. MAZZARELLA

/s/  NANCY S. PETERSON
NANCY S. PETERSON

Director

March 31, 2006

March 31, 2006

March 31, 2006

March 31, 2006

March 31, 2006

March 31, 2006

Exhibit No.

Description Of Document

EXHIBIT INDEX

2.1

2.2

2.3

2.4

3.1

3.2

10.1

10.2

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

Plan and Agreement of Merger between J. Michaels, Inc. (“JMI”) and Muriel Siebert Capital Markets 
Group, Inc. (“MSCMG”), dated as of April 24, 1996 (“Merger Agreement”) (incorporated by reference 
to Siebert Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1996)

Amendment  No.  1  to  Merger  Agreement,  dated  as  of  June  28,  1996  (incorporated  by  reference  to 
Siebert Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1996)

Amendment No. 2 to Merger Agreement, dated as of September 30, 1996 (incorporated by reference 
to Siebert Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1996)

Amendment No. 3 to Merger Agreement, dated as of November 7, 1996 (incorporated by reference to 
Siebert Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1996)

Certificate of Incorporation of Siebert Financial Corp., formerly known as J. Michaels, Inc. originally 
filed on April 9, 1934, as amended and restated to date (incorporated by reference to Siebert Financial 
Corp.’s Form 10-K for the fiscal year ended December 31, 1997)

By-laws of Siebert Financial Corp. (incorporated by reference to Siebert Financial Corp.’s Registration 
Statement on Form S-1 (File No. 333-49843) filed with the Securities and Exchange Commission on 
April 10, 1998)

Siebert  Financial  Corp.  1998  Restricted  Stock  Award  Plan  (incorporated  by  reference  to  Siebert 
Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1997)

10(a) Siebert Financial Corp. 1997 Stock Option Plan (incorporated by reference to Siebert Financial 
Corp.’s Form 10-K for the fiscal year ended December 31, 1996)

LLC Operating Agreement, among Siebert, Brandford, Shank & Co., LLC, Muriel Siebert & Co., Inc., 
Napoleon Brandford III and Suzanne F. Shank, dated as of March 10, 1997 (incorporated by reference 
to Siebert Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1996)

Services Agreement, between Siebert, Brandford, Shank & Co., LLC and Muriel Siebert & Co., Inc., 
dated as of March 10, 1997 (incorporated by reference to Siebert Financial Corp.’s Form 10-K for the 
fiscal year ended December 31, 1996)

Siebert  Financial  Corp.  1998  Restricted  Stock  Award  Plan  (incorporated  by  reference  to  Siebert 
Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1997)

Stock  Option  Agreement,  dated  March  11,  1997,  between  the  Company  and  Patricia  L.  Francy 
(incorporated by reference to Siebert Financial Corp.’s Registration Statement on Form S-8 (File No. 
333-72939) filed with the Securities and Exchange Commission on February 25, 1999)

Stock Option Agreement, dated March 11, 1997, between the Company and Jane H. Macon (incorporated 
by reference to Siebert Financial Corp.’s Registration Statement on Form S-8 (File No. 333-72939) filed 
with the Securities and Exchange Commission on February 25, 1999)

Stock  Option  Agreement,  dated  March  11,  1997,  between  the  Company  and  Monte  E.  Wetzler 
(incorporated by reference to Siebert Financial Corp.’s Registration Statement on Form S-8 (File No. 
333-72939) filed with the Securities and Exchange Commission on February 25, 1999)

Employment  Agreement,  dated  as  of  April  9,  1999,  between  the  Company  and  Daniel  Jacobson 
(incorporated by reference to Siebert Financial Corp.’s Form 10-Q for the quarter ended September 30, 
1999)

Strategic Alliance Agreement, dated as of April 29, 2002, by and between Intuit Inc, Muriel Siebert & 
Co., Inc. and Investment Solutions, Inc. (incorporated by reference to Siebert Financial Corp.’s Form 
10-Q for the quarter ended June 30, 2002.)

Exhibit No.

Description Of Document

10.12

10.13

21

23

31.1

31.2

32.1

32.2

Fully Disclosed Clearing Agreement, dated April 30, 2002, by and between the Pershing Division of 
Donaldson, Lufkin and Jenrette Securities Corporation and Muriel Siebert & Co., Inc. (incorporated 
by reference to Siebert Financial Corp.’s Form 10-Q for the quarter ended June 30, 2002.)

Operating Agreement of SBS Financial Products Company, LLC, dated effective as of April 19, 2005, 
by and among Siebert Financial Corp., Napoleon Brandford III and Suzanne Shank. (incorporated by 
reference  to  Siebert  Financial  Corp.’s  Current  Report  on  Form  8-K  filed  with  the  Securities  and 
Exchange Commission on May 17, 2005)

Subsidiaries of the registrant (incorporated by reference to Siebert Financial Corp.’s Annual Report on 
Form 10-K for the year ended December 31, 2001)

Consent of Independent Auditors

Certification of Muriel F. Siebert pursuant to Securities Exchange Act Rules 13a-14 and 15d-14, as 
adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

Certification of Joseph M. Ramos, Jr. pursuant to Securities Exchange Act Rules 13a-14 and 15d-14, as 
adopted pursuant to Section 302 of the Sarbanes-Oxley act of 2002.

Certification  of  Muriel  F.  Siebert  of  Periodic  Financial  Report  under  Section  906  of  the  Sarbanes-
Oxley Act of 2002

Certification of Joseph M. Ramos, Jr. of Periodic Financial Report under Section 906 of the Sarbanes-
Oxley Act of 2002

EXHIBIT 23

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in the Registration Statements on Form S-8, File No. 333-43837, 
File No. 333-43839, and File No.333-72939, and the Registration Statements on Form S-3, File No. 333-81037 and File 
No. 333-102701 of Siebert Financial Corp. and in the related prospectus of our report dated March 20, 2006 with 
respect to the consolidated financial statements of Siebert Financial Corp. included in this Annual Report on Form 
10-K for the year ended December 31, 2005. We also consent to the incorporation by reference of our report dated 
February 8, 2006 with respect to the financial statements of Siebert, Brandford, Shank & Co., L.L.C. included in this 
Annual Report on Form 10-K.

Eisner LLP

New York, New York
March 29, 2006

Exhibit 31.1

CERTIFICATION
PURSUANT TO EXCHANGE ACT RULE 13A-14 AND 15D-14, 
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Muriel F. Siebert certify that: 

1.  

I have reviewed this report on Form 10-K of Siebert Financial Corp.; 

2.   Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to 
state a material fact necessary to make the statements made, in light of the circumstances under which 
such statements were made, not misleading with respect to the period covered by this annual report; 

3.   Based on my knowledge, the financial statements, and other financial information included in this report, 
fairly present in all material respects the financial condition, results of operations and cash flows of the 
registrant as of, and for, the periods presented in this annual report; 

4.   The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and 
have: 

(a)   Designed such disclosure controls and procedures, or caused such disclosure controls and procedures 
to be designed under our supervision, to ensure that material information relating to the registrant, 
including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities, 
particularly during the period in which this annual report is being prepared;

(b)   Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in 
this annual report our conclusions about the effectiveness of the disclosure controls and procedures, 
as of the end of the period covered by this annual report based on such evaluation; and

(c)   Disclosed in this annual report any change in the registrant’s internal control over financial reporting 
that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter 
in the case of an annual report) that has materially affected, or is reasonably likely to materially 
affect, the registrants internal control over financial reporting;

5.   The  registrant’s  other  certifying  officer  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the 
registrant’s board of directors (or persons performing the equivalent functions): 

(a)   All significant deficiencies and material weaknesses in the design or operation of internal control 
over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to 
record, process, summarize and report financial information; and 

(b)   Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a 

significant role in the registrant’s internal control over financial reporting. 

/s/  MURIEL F. SIEBERT
MURIEL F. SIEBERT
Chair and President
(principal executive officer)

Date: March 31, 2006

Exhibit 31.2

CERTIFICATION
PURSUANT TO EXCHANGE ACT RULE 13A-14 AND 15D-14, 
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Joseph M. Ramos, Jr. certify that: 

1.  

I have reviewed this report on Form 10-K of Siebert Financial Corp.; 

2.   Based on my knowledge, this annual report does not contain any untrue statement of a material fact or 
omit to state a material fact necessary to make the statements made, in light of the circumstances under 
which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this  annual 
report; 

3.   Based on my knowledge, the financial statements, and other financial information included in this annual 
report, fairly present in all material respects the financial condition, results of operations and cash flows 
of the registrant as of, and for, the periods presented in this annual report; 

4.   The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and 
have: 

(a)   Designed such disclosure controls and procedures, or caused such disclosure controls and procedures 
to be designed under our supervision, to ensure that material information relating to the registrant, 
including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities, 
particularly during the period in which this annual report is being prepared;

(b)   Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in 
this annual report our conclusions about the effectiveness of the disclosure controls and procedures, 
as of the end of the period covered by this annual report based on such evaluation; and

(c)   Disclosed in this annual report any change in the registrant’s internal control over financial reporting 
that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter 
in the case of an annual report) that has materially affected, or is reasonably likely to materially 
affect, the registrants internal control over financial reporting;

5.   The  registrant’s  other  certifying  officer  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the 
registrant’s board of directors (or persons performing the equivalent functions): 

(a)   All significant deficiencies and material weaknesses in the design or operation of internal control 
over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to 
record, process, summarize and report financial information; and 

(b)   Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a 

significant role in the registrant’s internal control over financial reporting. 

/s/  JOSEPH M. RAMOS, JR.
JOSEPH M. RAMOS, JR.
Chief Financial Officer
(principal financial and accounting officer)

Date: March 31, 2006

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.1

In connection with the Annual Report of Siebert Financial Corp. (the “Company”) on Form 10-K for the year 
ended December 31, 2005, as filed with the Securities and Exchange Commission (the “Report”), I, Muriel F. Siebert, 
in my capacity as Chair and President of the Company, hereby certify, pursuant to 18 U.S.C. ss. 1350, as adopted 
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge: 

(1)  

(2)  

the Report filed by the Company with the Securities and Exchange Commission fully complies with the 
requirements of Section 13(a) of the Securities and Exchange Act of 1934; and 

the information contained in the Report fairly presents, in all material respects, the financial condition 
and results of operations of the Company for the period covered by the report. 

/s/  MURIEL F. SIEBERT
MURIEL F. SIEBERT
Chair and President

Date: March 31, 2006

A  signed  original  of  this  written  statement  required  by  Section  906,  or  other  documents  authenticating, 
acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this 
written  statement  required  by  section  906,  has  been  provided  to  Siebert  Financial  Corp.  and  will  be  retained  by 
Siebert Financial Corp. and furnished to the Securities and Exchange Commission or its staff upon request.

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.2

In connection with the Annual Report of Siebert Financial Corp. (the “Company”) on Form 10-K for the year 
ended December 31, 2005, as filed with the Securities and Exchange Commission (the “Report”), I, Joseph M. Ramos, 
Jr.,  in  my  capacity  as  Chief  Financial  Officer  of  the  Company,  hereby  certify,  pursuant  to  18  U.S.C.  ss.  1350,  as 
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge: 

(1)  

(2)  

the Report filed by the Company with the Securities and Exchange Commission fully complies with the 
requirements of Section 13(a) of the Securities and Exchange Act of 1934; and 

the information contained in the Report fairly presents, in all material respects, the financial condition 
and results of operations of the Company for the period covered by the report. 

/s/  JOSEPH M. RAMOS, JR.
JOSEPH M. RAMOS, JR.
Chief Financial Officer

Date: March 31, 2006

A  signed  original  of  this  written  statement  required  by  Section  906,  or  other  documents  authenticating, 
acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this 
written  statement  required  by  section  906,  has  been  provided  to  Siebert  Financial  Corp.  and  will  be  retained  by 
Siebert Financial Corp. and furnished to the Securities and Exchange Commission or its staff upon request.

(This page intentionally left blank.)

121757COV  5/3/06  2:33 PM  Page 2

Siebert  Financial  Corp.  (the  “Company”)  is  a
holding  company  organized  under  the  laws  of  the
State of New York conducting retail discount broker-
age and corporate investment banking throughout the
country,  and  a  floor  brokerage  business  on  the  New
York Stock Exchange.

The Company’s retail discount brokerage busi-
ness  is  conducted  through  its  wholly-owned  sub-
sidiary, Muriel Siebert & Co., Inc. (“Siebert”), which
has seven offices. Siebert, through its Retail division,
provides discount brokerage and related services to its
retail investor accounts via branch offices, telephone,
the  Internet  and  wireless  devices.  Through  Siebert
Capital  Markets,  Siebert  offers  institutional  clients
equity  and  fixed  income  execution  services  on  an
agency basis as well as equity and fixed income under-
writing and investment banking services.

Through  Women’s  Financial  Network,  Inc.,  a
wholly-owned  subsidiary,  the  Company  offers  finan-
cial products and financial education predominantly to
women investors.

Muriel  F.  Siebert,  the  first  woman  member  of
the  New  York  Stock  Exchange,  is  the  Chairwoman,
President and Chief Executive Officer of the Company
and, as of April 2006, owns approximately 90% of the
outstanding Common Stock of the Company.

The  Company  believes  that  it  is  the  most
prominent  Woman-Owned  Business  Enterprise
(“WBE”) in the capital markets business in the coun-
try,  which  through  Siebert,  is  a  New  York  Stock
Exchange  member. Moreover,  the  Company  is  also
prominent  as  a  Minority  and  Women’s  Business
Enterprise (“MWBE”) in the tax exempt underwriting
business  through  Siebert’s  49%-owned  affiliate,
Siebert Brandford Shank & Co., L.L.C.

Siebert  was  incorporated  on  June  16,  1969,
under the laws of the State of Delaware. The princi-
pal executive offices of the Company and Siebert are
located at 885 Third Avenue, Suite 1720, New York,
NY 10022. The telephone number is (212) 644-2400.
The Web site is located at www.siebertnet.com.

OFFICERS

DIRECTORS

Muriel F. Siebert
Chairwoman & President
Chief Executive Officer

Ameen Esmail 
Executive Vice President
Director of Business Development

Joseph M. Ramos, Jr. 
Executive Vice President
Chief Financial Officer

Jeanne M. Rosendale
Executive Vice President
General Counsel 

Daniel Iesu
Secretary

Transfer Agent
American Stock Transfer 
& Trust Company

Independent Auditor
Eisner LLP

Muriel F. Siebert
Chairwoman & President
Chief Executive Officer

Patricia L. Francy
Special Advisor for Alumni
Relations; Retired Treasurer &
Controller, Columbia University

Leonard M. Leiman
Counsel
Fulbright & Jaworski L.L.P.

Jane H. Macon, Esq. 
Partner
Fulbright & Jaworski L.L.P.

Robert P. Mazzarella
Retired President
Fidelity Investment Brokerage
Services, LLC

Nancy S. Peterson
President and Chief
Executive Officer
Peterson Tool Company, Inc.

121757COV  5/3/06  2:33 PM  Page 1

Offices In:

Beverly Hills
9693 Wilshire Boulevard, Beverly Hills, CA 90212
Telephone: 800.995.7880 Fax: 310.788.7888

Boca Raton 
4400 North Federal Highway, Suite 152, Boca Raton, FL 33431
Telephone: 800.728.3352 Fax: 561.368.9750

Jersey City
111 Pavonia Avenue, Jersey City, NJ 07310
Telephone: 800.872.0711 Fax: 201.239.5741

New York Headquarters
885 Third Avenue, 17th Floor, New York, NY 10022
Telephone: 877.327.8379 Fax: 212.486.2784

Naples
400 Fifth Avenue South, Suite 100, Naples, FL 34102
Telephone: 800.293.3891 Fax: 239.435.9788

Palm Beach
240A South County Road, Palm Beach, FL 33480
Telephone: 800.909.4503 Fax: 561.802.4444

Surfside
9569 Harding Avenue, Surfside, FL 33154
Telephone: 800.773.2980 Fax: 305.868.5670 

Women’s Financial Network at Siebert
885 Third Avenue, 17th Floor, New York, NY 10022
Telephone: 877.936.4968 Fax: 212.486.2784

Siebert Brandford Shank & Co., L.L.C. offices located in:
Atlanta • Anchorage • Chicago • Dallas • Detroit • Fort Worth • Houston • Los Angeles 
Miami • New York • Oakland • Orlando • San Antonio • Seattle • Washington D.C. • Weehawken

www.siebertnet.com

M U R I E L S I E B E R T & C O . ,

I N C .

Member NYSE/NASD/SIPC • Established 1967 • NASDAQ symbol SIEB

Siebert Financial Corp.  • 2005 Annual Report