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Siebert Financial Corp.

sieb · NASDAQ Financial Services
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Ticker sieb
Exchange NASDAQ
Sector Financial Services
Industry Financial - Capital Markets
Employees 146
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FY2006 Annual Report · Siebert Financial Corp.
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Siebert Financial Corp. • 2006 Annual Report

Advancing Our Vision In A Changing Marketplace

For nearly 40 years the Siebert name and brand have stood for innovation and customer
service in the financial services industry. Founded in 1969 by Muriel Siebert, the first
woman member of the New York Stock Exchange, our firm was one of the first discount
brokers as well as an early provider of online brokerage services. Today we are recog-
nized as the country’s most prominent Woman-Owned Business Enterprise in the capi-
tal markets industry.

In 2006, Siebert marked another year of significant progress, achieving important mile-
stones in our continued evolution and progress as a company. We completed the first step
in a multi-phase software development project that will culminate in the replacement of
our current online trading platform. Even as we enhance our Web-based business, we
continue to offer our clients who prefer one-on-one personal interaction the services of
professional  registered  representatives,  both  over  the  phone  and  at  our  seven  branch
offices. We further built upon our presence in the institutional brokerage and investment
banking areas, improving our trading platform and adding new clients in the equity and
debt  underwriting  businesses.  And,  through  our  affiliate  Siebert  Brandford  Shank,
L.L.C.  we  solidified  our  top  ranking  among  woman-and-minority-owned  municipal
bond underwriters.

At Siebert, our mission is the pursuit and delivery of value – both for our shareholders
and for our clients. Our focus is to drive growth by playing to our traditional strengths
in select areas of activity, while making continual advancements and adjustments to our
approach  and  our  offerings  to  take  advantage  of  the  ever-evolving  circumstances  and
opportunities in the brokerage and capital markets areas. In this way, we remain true to
the principles that have guided us and are well-positioned for the future.  

 
May 2007

Dear Fellow Shareholders: 

Against the backdrop of a moderating U.S. economy, a merger boom and a Dow average that estab-
lished 22 record highs from July through the end of the year, your Company performed well in 2006.
We continued to build upon our reputation as an independent provider of a select range of financial
services,  capitalizing  on  our  strengths  in  retail  and  institutional  brokerage,  investment  banking  and
underwriting.

Financial Performance 

Your Company delivered positive earnings results throughout the year. Total 2006 revenue was $32.6
million, up $1.5 million, or 4.6 percent, from 2005. Net income of $3.4 million, or $.15 cents per share,
was a substantial increase of 83.8 percent over 2005 net income of $1,863,000, or $.08 per share.  

Intuit Lawsuit Update

We  vigorously  continue  to  pursue  our  lawsuit  against  Intuit  for  breach  of  contract,
breach of fiduciary duty and other claims related to the strategic alliance we had
with that firm. As previously reported, Intuit failed in its attempt to change the
nature and jurisdiction of the case from a litigation in New York to an arbitra-
tion in California. After Siebert successfully moved in the trial court for an
order disqualifying Intuit’s counsel from representing Intuit in the case, the
Appellate Division reversed that order, but granted our motion for leave to
appeal to the Court of Appeals. The proceedings in the trial court are cur-
rently stayed as we await the Court of Appeals’ decision. We continue to
believe  in  the  strength  of  our  case,  despite  the  time,  money,  and  effort
associated with the undertaking and the resultant legal fees.

Retail Brokerage Services

The economies of scale produced by industry consolidation and new challenges from
low-cost  entrants  intensified  competition  in  the  retail  discount  brokerage  business
throughout the year. In this environment, it is critical to concentrate on establishing and
building strong relationships with customers, especially active traders and large accounts. We
have an obligation to provide them choices and cater to their preferences, with the under-
standing that our success is based on their satisfaction with the service and products we deliv-
er through the multiple venues we offer.

We have a strong foundation of loyal customers who prefer to conduct their business with
us  via  personal  contact  with  our  professional  registered  representatives  by  phone  or  in
branches. These customers value this one-on-one interaction and are willing to pay a pre-
mium  to  access  it.  Our  expertise  in  delivering  the  products,  services  and  experience  they
desire allows us to retain and attract more of this market segment.

In doing so, we leverage our appeal as a solid, service-oriented boutique discount brokerage supported by
the stability and resources of a larger firm. We strive to deliver satisfaction at every point of client con-
tact. We are positioned to attract the self-directed investor who prefers a brokerage firm that is focused on
providing responsiveness, sophistication and efficiency. The success of this customer-focused approach is
obvious from the appreciation of our clients. Every week, over 50 percent of our new accounts come from
referrals by satisfied customers. 

Specifically, we differentiate ourselves in four areas:

Independence — Siebert does not make markets or take proprietary positions in securities, is not owned
or controlled by any larger institution or market maker and is committed to best execution.

Competence — Our representatives can work large and sensitive orders through multiple electronic chan-
nels as well as on the floor of the New York Stock Exchange; manage complex and advanced options
strategies; and direct orders to preferred market centers or electronic communications networks. Our pro-
fessionals have access to the trading tools and technology required in an evolving world of high-speed
electronic transactions.

Customer Service — In an increasingly digital world where the online channel is driving industry growth,
we continue to treat investors as valued clients and individuals rather than anonymous account numbers.  

Account Extras —We offer the highest available level of account protection in the brokerage industry, a
choice of competitive taxable or tax-exempt money funds and margin interest rates among the lowest in
the industry.

Our challenge going forward is to ensure that these elements of our relationship business model are com-
bined with the best and latest in customer interface. Forrester Research, Inc., recently projected that by
2011, 12 million U.S. households will be trading online – an increase of 48 percent over today. In this
environment, the strength of our online platform is an important adjunct to our excellence in providing
broker-assisted discount trading and exceptional customer service.

We have a strong foundation on which to build. We have consistently received recognition for our online
brokerage service in surveys by independent industry publications, such as Kiplinger’s and Barron’s. As
with our offline customers, we offer our online service on a basis that is negotiable according to activity
and/or account size. We believe our independent research offering is superior to much of the competi-
tion’s, with multiple third-party sources of analysts’ opinions, real-time news and research updates and
four third-party automated stock selection systems.

However, technology moves quickly and we must keep ahead of the curve. Last year, we began a multi-
phase  software  development  project  that  will  culminate  in  the  complete  replacement  of  the  SiebertNet
online trading platform, enabling us to provide better tools, simpler navigation and a more robust trading
facility. In making this change, we will be able to bring new features, products and functionality to our
customers for years to come. 

Going forward, our reputation as the broker that provides a choice of excellence through both the elec-
tronic venue and highly professional human resources will become the basis for an even more compelling
value proposition and continued growth in our retail brokerage business. 

Siebert Capital Markets

The Siebert Capital Markets division provides high-quality brokerage services to institutional clients and
investment-banking services to corporations. Backed by the latest information technology and systems,
our traders and investment bankers offer value-added services to some of the nation’s largest investment
managers, corporations and public retirement systems. 

The business is significant. Siebert has acted as co-manager or underwriter in more than $70 billion of
global equity offerings and $130 billion in global corporate bond offerings since January 2002. In 2006,
the team built on its success, participating in equity underwritings for leading companies such as Hertz
Global Holdings, Inc., The NYSE Group, Inc., and Chipotle Mexican Grill Inc. SCM acted as a co-man-
ager in the corporate bond offerings of major issuers including AT&T Inc., Banc of America, CIT Group
Inc., Citigroup Inc. and Wachovia Corporation. The division added a seasoned investment banker in 2006
and anticipates continuing to grow its business. On the institutional brokerage side, the institutional trad-
ing department continued to bolster its electronic execution capabilities in 2006 and significantly grew its
activity in the corporate share repurchase business.

Municipal Underwriting 

Muriel Siebert and Co., Inc., owns 49 percent of Siebert Brandford Shank & Co., L.L.C. (SBS), which
had Member’s Capital of approximately $10.7 million at year-end 2006. SBS has ranked in the top 25
book-running  senior-managing  municipal  bond  underwriters  for  the  past  six  years,  is  presently  ranked
14th and is the nation’s number one book-running senior-managing municipal bond underwriter among
woman and minority-owned firms.  

In 2006, SBS acted as book-running senior manager on over $3.8 billion in municipal financings and co-
managed  over  $46.5  billion.  Senior-managed  deals  included  $1.1  billion  for  the  Detroit Water  Supply
System; $600 million for New York City Municipal Water; $290 million for the State of Connecticut; and
$241 million for the Los Angeles Department of Water & Power. Siebert’s financial statements report only
on its 49 percent share of earnings and retained earnings of SBS.

SBS continues to have considerable and growing value as a corporate asset. In addition, our retail broker-
age clients gain an advantage through our affiliation with SBS, a relationship that gives them access to
new-issue municipal securities at initial public offering prices.

Stock Buy Back

On May 15, 2000, the Board of Directors of the Company authorized the repurchase of up to one million
shares  of  the  Company’s  common  stock.  Through  December  31,  2006,  the  Company  had  purchased

999,500 shares at an average price of $4.51 per share. Upon authorization to purchase additional shares,
the Company intends to continue acquiring shares pursuant to its stock repurchase program based upon
the price of the stock and in accordance with applicable rules and regulations.

Dividend Declaration

On August  9,  2006,  the  Company  declared  a  dividend  of  eight  cents  per  share  on  its  common  stock
payable August 30, 2006 to shareholders of record at the close of business on August 21, 2006. As major-
ity shareholder, Chairwoman Muriel F. Siebert waived her right to receive the dividend in excess of the
aggregate amount of dividend to be paid to other shareholders. As a result, she received a dividend of
approximately  $160,000  as  compared  with  the  amount  of  approximately  $1.6  million  that  would  have
been paid on her total holdings. Ms. Siebert waived her portion of all previous dividends declared to date.
Ms.  Siebert  and  our  Board  of  Directors  will  regularly  consider  whether  to  declare  dividends  based  on
earnings, capital requirements, economic forecasts and such other factors as are deemed relevant. 

A Strong Foundation

We continue to operate on conservative business principles. Our balance sheet remains sound, with $47
million in assets at year-end, of which $35 million, or 75 percent, is in cash or cash equivalents, and no
debt, positioning us well for further growth and expansion. Our commitment to providing the best dis-
count  brokerage  services  is  absolute,  as  is  our  dedication  to  integrity. We  continue  to  pursue  potential
opportunities throughout our core and ancillary businesses. We look forward to building on this strong
foundation, as we begin another year of shared progress and achievement, continuing to enhance the value
and extend the scope of your Company.   

Thank you for your support,

Muriel Siebert
Chairwoman, President and Chief Executive Officer

P.S. We encourage all shareholders to take advantage of the Shareholder Discount Program through which
holders of at least 100 Siebert shares can receive a 10 percent commission discount plus two free trades
per year. For specific details, contact James Burzynski, Manager, New Accounts, at 800-872-0711 and
identify yourself as a shareholder. The New Accounts Department is open from 7:30 am to 7:30 pm ET,
Monday – Friday.

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 

Washington, D.C. 20549 

Form 10-K 

(Mark One) 

⌧ ANNUAL REPORT UNDER SECTION 13 OR 15(d) 
OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended: December 31, 2006 

(cid:134) TRANSITION REPORT UNDER SECTION 13 OR 15(d) 
OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from _____________ to __________ 

Commission file number 0-5703 

Siebert Financial Corp. 
(Exact name of registrant as specified in its charter) 

New York 
(State or other jurisdiction of 
incorporation or organization) 

885 Third Avenue, New York, New York 
(Address of principal executive offices) 

11-1796714 
(I.R.S. Employer 
Identification No.) 

10022 
(Zip Code) 

(212) 644-2400 
Registrant’s telephone number 

Securities registered under Section 12(b) of the Exchange Act: 

Title of each class 
NONE 

Name of each exchange on which registered 
NONE 

Securities registered under Section 12(g) of the Exchange Act: 

COMMON STOCK, PAR VALUE $.01 PER SHARE 
(Title of class) 

Indicate by checkmark if the registrant is a well know seasoned issuer, as defined in Rule 405 of the Securities Act. YES (cid:134) 
NO ⌧ 

Indicate by checkmark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES (cid:134)  
NO ⌧ 

Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and 
(2) has been subject to such filing requirements for the past 90 days. YES ⌧  NO (cid:134) 

Indicate by checkmark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will 
not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in 
Part III of this Form 10-K or any amendment to this Form 10-K. (cid:134) 

Indicate by checkmark whether the registrant is a large accelerated filer, an accelerated filer or a non-accelerated filer. (See 
definition of accelerated filer and large accelerated filer in Rule 12b-2 of the Exchange Act). Large accelerated filer (cid:134) 
Accelerated filer (cid:134) Non-accelerated filer ⌧ 

Indicate by checkmark whether the registrant is a shell company (as defined in Rule 12b-2). YES (cid:134)  NO ⌧ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The number of shares of the Registrant’s outstanding Common Stock, as of March 12, 2007, was 22,204,832 shares. The 

aggregate market value of the Common Stock held by non-affiliates of the registrant (based upon the last sale price of the 
Common Stock reported on the Nasdaq Stock Market as of the last business day of the registrant’s most recently completed 
second fiscal quarter (June 30, 2006), was $4,859,474.  

Documents Incorporated by Reference: Proxy Statement to be filed pursuant to Regulation 14A of the Exchange Act on 

or before April 30, 2007, incorporated by reference into Part III.  

Special Note Regarding Forward-Looking Statements  

Statements in this Annual Report on Form 10-K, as well as oral statements that may be made by the Company or by 

officers, directors or employees of the Company acting on the Company’s behalf, that are not statements of historical or current 
fact constitute “forward looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such 
forward looking statements involve risks and uncertainties and known and unknown factors that could cause the actual results of 
the Company to be materially different from historical results or from any future expressed or implied by such forward looking 
statements, including without limitation: changes in general economic and market conditions; changes and prospects for changes 
in interest rates; fluctuations in volume and prices of securities; demand for brokerage and investment banking services; 
competition within and without the discount brokerage business, including the offer of broader services; competition from 
electronic discount brokerage firms offering greater discounts on commissions than the Company; the prevalence of a flat fee 
environment; decline in participation in equity or municipal finance underwritings; limited trading opportunities; the method of 
placing trades by the Company’s customers; computer and telephone system failures; the level of spending by the Company on 
advertising and promotion; trading errors and the possibility of losses from customer non-payment of amounts due; other 
increases in expenses and changes in net capital or other regulatory requirements.  

-2- 

PART I  

Item 1.  BUSINESS  

General  

Siebert Financial Corp. (the “Company”) is a holding company that conducts its retail discount brokerage and 
investment banking business through its wholly-owned subsidiary, Muriel Siebert & Co., Inc., a Delaware corporation 
(“Siebert”). Muriel Siebert, the first woman member of the New York Stock Exchange, is our Chairwoman and President and 
owns approximately 90% of our outstanding common stock, par value $.01 per share (the “Common Stock”).  

Our principal offices are located at 885 Third Avenue, New York, New York 10022, and its phone number is (212) 644-

2400. Our Internet address is www.siebertnet.com. Our SEC filings are available through our website, where you are able to 
obtain copies of the Company’s public filings free of charge. Our Common Stock trades on the Nasdaq Global Market under the 
symbol “SIEB”.  

Business Overview  

Siebert’s principal activity is providing Internet and traditional discount brokerage and related services to retail investors 

and, through its wholly owned subsidiary, Siebert Woman’s Financial Network, Inc (“WFN”), engages in providing products, 
services and information all uniquely devoted to woman’s financial needs. Through its Capital Markets division, Siebert also 
offers institutional clients equity execution services on an agency basis, as well as equity and fixed income underwriting and 
investment banking services. We believe that we are the largest Woman-Owned Business Enterprise (“WBE”) in the capital 
markets business in the country. In addition, Siebert, Brandford, Shank & Co., LLC (“SBS”), a company in which Siebert holds a 
49% ownership interest, is the largest Minority and Women’s Business Enterprise (“MWBE”) in the tax-exempt underwriting 
business in the country.  

The Retail Division  

Discount Brokerage and Related Services. Siebert became a discount broker on May 1, 1975, a date that would later 
come to be known as “May Day.” Siebert believes that it has been in business and a member of The New York Stock Exchange, 
Inc. (the “NYSE”) longer than any other discount broker. In 1998, Siebert began to offer its customers access to their accounts 
through SiebertNet, its Internet website. Siebert’s focus in its discount brokerage business is to serve retail clients seeking a wide 
selection of quality investment services, including trading through a broker on the telephone, through a wireless device or via the 
Internet, at commissions that are substantially lower than those of full-commission firms and competitive with the national 
discount brokerage firms. Siebert clears its securities transactions on a fully disclosed basis through National Financial Services 
Corp. (“NFS”), a wholly owned subsidiary of Fidelity Investments.  

Siebert serves investors who make their own investment decisions. Siebert seeks to assist its customers in their 

investment decisions by offering a number of value added services, including easy access to account information. Siebert’s 
representatives are available to assist customers with information via toll-free 800 service Monday through Friday between 7:30 
a.m. and 7:30 p.m. Eastern Time. Through its SiebertNet, Mobile Broker, inter-active voice recognition and Siebert MarketPhone 
services, 24-hour access is available to customers.  

Independent Retail Execution Services. Siebert offers what it believes to be the best possible trade executions for 

customers. Siebert does not make markets in securities, nor does it take positions against customer orders.  

Siebert’s listed orders are routed in a manner intended to afford its customers the opportunity for price improvement on 
all orders. Through a service called NYSE Prime™, Siebert also has the ability to document to customers all price improvements 
received on orders executed on the NYSE when orders are filled at better than the National Best Bid/Offer.  

Siebert’s over the counter orders are executed through a network of Nasdaq market makers with no single market maker 

executing all trades. The firm also offers customers execution services through Nasdaq’s SelectNet™ and Reuters’ Instinet™ 
systems for an additional fee. These systems give customer’s access to all Electronic Communication Networks listed on 
SelectNet™ and to Instinet™ before and after regular market hours. Siebert believes that its over-the counter executions afford its 
customers the best possible opportunity for consistent price improvement.  

-3- 

Customers may also indicate online interest in buying or selling fixed income securities, including municipal bonds, 

corporate bonds, mortgage-backed securities, Government Sponsored Enterprises, Unit Investment Trusts or Certificates of 
Deposit. These transactions are serviced by registered representatives.  

Retail Customer Service. Siebert believes that superior customer service enhances its ability to compete with larger 

discount brokerage firms and therefore provides retail customers, at no additional charge, with personal service via toll-free 
access to dedicated customer support personnel for all of its products and services. Customer service personnel are located in each 
of Siebert’s branch offices. Siebert presently has retail offices in New York, New York, Jersey City, New Jersey, Boca Raton, 
Surfside, Palm Beach and Naples, Florida and Beverly Hills, California. Siebert uses a proprietary Customer Relationship 
Management System that enables representatives, no matter where located, to view a customer’s service requests and the response 
thereto. Eventually, it is intended that this system will also allow customers to enter their requests directly into the system and 
track the response. Siebert’s telephone system permits the automatic routing of calls to the next available agent having the 
appropriate skill set.  

Retirement Accounts. Siebert offers customers a variety of self-directed retirement accounts for which it acts as agent 

on all transactions. Custodial services are provided through an affiliate of NFS, the firm’s clearing agent, which also serves as 
trustee for such accounts. Each IRA, SEP IRA, ROTH IRA, 401(k) and KEOGH account can be invested in mutual funds, stocks, 
bonds and other investments in a consolidated account.  

Customer Financing. Customers margin accounts are carried through Siebert’s clearing agent which lends customers a 

portion of the market value of certain securities held in the customer’s account. Margin loans are collateralized by these 
securities. Customers also may sell securities short in a margin account, subject to minimum equity and applicable margin 
requirements, and the availability of such securities to be borrowed. In permitting customers to engage in margin, short sale or 
any transaction, Siebert assumes the risk of its customers’ failure to meet their obligations in the event of adverse changes in the 
market value of the securities positions. Both Siebert and its clearing agents reserve the right to set margin requirements higher 
than those established by the Federal Reserve Board.  

Siebert has established policies with respect to maximum purchase commitments for new customers or customers with 

inadequate collateral to support a requested purchase. Managers have some flexibility in the allowance of certain transactions. 
When transactions occur outside normal guidelines, accounts are monitored closely until their payment obligation is completed; if 
the customer does not meet the commitment, steps are taken to close out the position and minimize any loss. Siebert has not had 
significant credit losses in the last five years.  

Information and Communications Systems. Siebert’s operations rely heavily on information processing and 

communications systems which are provided by Siebert’s clearing agent. The system for processing securities transactions is 
highly automated. Registered representatives utilize personal computer workstations to access customer account information, 
obtain securities prices and related information and enter and confirm orders through dedicated lines to Siebert’s clearing agents.  

Siebert maintains a computer network to support its customer service messaging systems, as well as other applications 

such as record keeping and direct customer access to marketing information. Through its clearing agents, Siebert’s computers are 
linked to the major registered United States securities exchanges, the National Securities Clearing Corporation and The 
Depository Trust Company. Failure of Siebert’s redundant private lines local area networks or communication systems for a 
significant period of time could limit the ability to process a large volume of transactions accurately and rapidly. This could result 
in Siebert being unable to satisfy its obligations to customers and other securities firms, and in such an event could result in 
regulatory violations. External events, such as an earthquake or massive power failure, loss of redundant external information 
feeds, such as security price information, as well as massive internal malfunctions, could render part or all of such systems 
inoperative.  

To enhance the reliability of its systems and backup data, Siebert maintains redundancies, backup plans and recovery 

functions including backup trading facilities.  

Siebert’s communications systems include a voice system that allows calls to be answered by the next available agent 

having the appropriate skill set for the incoming call. Data is delivered to branches over a multipoint Virtual Private Network 
system. Call center software provides statistical reports, such as time on hold, duration of calls and the number of calls handled by 
each agent. The vendor of the communications system monitors these systems on a twenty-four hour a day, seven day a week 
basis and can make software repairs remotely. 

-4- 

Current Developments  

Siebert filed a lawsuit against Intuit Inc. (“Intuit”) in New York State Supreme Court on September 17, 2003 seeking not 
less than $11.1 million in compensatory damages and $33.3 million in punitive damages for claims relating to the Joint Brokerage 
Service (the “JBS”) conducted during the years ended December 31, 2003 and 2002 under the Strategic Alliance Agreement 
between Siebert and Intuit. The Court denied Intuit’s motion to dismiss Siebert’s causes of action for breach of fiduciary duty, 
breach of contractual obligations to pay shared expenses, promissory estoppel, and breach of the implied covenant of good faith 
and fair dealing. The Court granted Intuit’s motion to dismiss Siebert’s causes of action for breach of the express covenant of 
good faith and fair dealing, misrepresentation and/or fraud, and its request for punitive damages. Intuit has counterclaimed against 
Siebert, seeking not less than $6.6 million. Siebert and Intuit have appealed from certain portions of the Court’s decision and 
Siebert has also moved for reargument of that decision regarding punitive damages. In November 2005, Intuit’s counsel was 
disqualified by the Court from representing Intuit in this action. The Court’s Appellate Division reversed the order of 
disqualification, but, thereafter, granted Siebert’s motion for leave to appeal to the Court of Appeals, New York highest court. All 
proceedings in the action are stayed pending Siebert’s appeal, which the Court of Appeals heard in March 2007. The outcome of 
this matter cannot now be predicted.  

Siebert terminated the fully disclosed clearing agreement (the “Clearing Agreement”) with Pershing LLC (formerly the 

Pershing division of Donaldson, Lufkin & Jenrette Securities Corporation) (“Pershing”) in 2003. Based on consultation with 
counsel, Siebert believes that the $1,500,000 that it advanced to Pershing in January 2003 should have been returned and that 
Pershing may be liable for damages. Pershing has expressed its belief that it is entitled to retain the advance and receive a 
minimum of $3 million for its unreimbursed costs, a termination fee of $500,000 and $5 million for lost revenues. Siebert 
believes the Pershing claims are without merit and that the ultimate result of this matter will not have a material adverse effect on 
result of operations or financial position. Siebert in 2004 decided not to commence proceedings against Pershing and charged off 
the $1,500,000 advance to Pershing. Siebert and Pershing in 2005 entered into a Limited Release Agreement under which Siebert 
received a release from the $3 million disputed claims for unreimbursed fees and costs, and Pershing was released from any 
liability to Siebert based upon the disputed fees and costs, and Siebert paid a consideration to Pershing that had been previously 
accrued by Siebert.  

We entered into an Operating Agreement, effective as of April 19, 2005 (the “Operating Agreement”), with Suzanne 

Shank and Napolean Brandford III, the two individual principals of SBS ( the “Principals”) of SBS Financial Products Company 
LLC, a Delaware limited liability company (“SBSFPC”). Pursuant to the terms of the Operating Agreement, the Company and 
each of the Principals made an initial capital contribution of $400,000 in exchange for a 33.33% initial interest in SBSFPC. 
SBSFPC engages in derivatives transactions related to the municipal underwriting business. The Operating Agreement provides 
that profit and loss will be shared 66.66% by the Principals and 33.33% by us.  

On May 15, 2000, our board of directors authorized the repurchase of up to 1,000,000 shares of our common stock. 

Shares will be purchased from time to time, in our discretion, in the open market and in private transactions. Through December 
31, 2006, 999,500 shares have been purchased at an average price of $4.51 per share. We intend to continue acquiring shares 
pursuant to our stock repurchase program based upon the price of the stock and in accordance with applicable rules and 
regulations.  

The Capital Markets Division  

In 1991, Siebert created its Capital Markets Group (“SCM”) division, which serves as a co-manager, underwriting 

syndicate member, or selling group member on a wide spectrum of securities offerings for corporations and Federal agencies.  

Principal activities of the Capital Markets Division are investment banking and institutional equity execution services. In 
June 2004, Siebert expanded its SCM Operations. SCM provides high-quality brokerage service to both institutional investors and 
issuers of equity and fixed-income securities.  

-5- 

During 1996, Siebert formed the Siebert, Brandford, Shank division of the investment banking group to enhance the 

activities of Siebert’s tax exempt underwriting. The operations of the Siebert, Brandford, Shank division were moved on July 1, 
1998, to a newly formed entity, SBS. Two individuals, Mr. Napoleon Brandford and Ms. Suzanne F. Shank, own 51% of the 
equity and are entitled to 51% of the net profits of SBS and Siebert is entitled to the balance. Through its investment in SBS, 
Siebert has become a more significant factor in the tax exempt underwriting area, and expects to enhance its government and 
institutional relationships, as well as the breadth of products that can be made available to retail clients. During 2006, SBS served 
as the lead manager of over $3 billion of negotiated municipal new issues and served as a co-manager in over $57 billion of 
negotiated municipal new issues.  

Since its inception, the Siebert, Brandford, Shank division and its successor SBS have co-managed offerings of 

approximately $428 billion and lead managed offerings of approximately $17 billion. Clients include the States of California, 
Texas, Washington, Ohio and Michigan and the Cities of Chicago, Detroit, Los Angeles, Houston, Dallas, Denver and St. Louis.  

SBS operates out of offices in San Francisco, New York, Seattle, Houston, Chicago, Detroit, Los Angeles, Washington, 

DC, San Antonio, Anchorage, Miami and Dallas.  

Certain risks are involved in the underwriting of securities. Underwriting syndicates agree to purchase securities at a 

discount from the initial public offering price. An underwriter is exposed to losses on the securities that it has committed to 
purchase if the securities must be sold below the cost to the syndicate. In the last several years, investment banking firms have 
increasingly underwritten corporate and municipal offerings with fewer syndicate participants or, in some cases, without an 
underwriting syndicate. In these cases, the underwriter assumes a larger part or all of the risk of an underwriting transaction. 
Under Federal securities laws, other laws and court decisions, an underwriter is exposed to substantial potential liability for 
material misstatements or omissions of fact in the prospectus used to describe the securities being offered.  

Advertising, Marketing and Promotion  

Siebert develops and maintains its retail customer base through printed advertising in financial publications, broadcast 
commercials over national and local cable TV channels, as well as promotional efforts and public appearances by Ms. Siebert. 
Additionally, a significant number of the firm’s new accounts are developed directly from referrals by satisfied customers.  

Competition  

Siebert encounters significant competition from full-commission, online and discount brokerage firms, as well as from 

financial institutions, mutual fund sponsors and other organizations, many of which are significantly larger and better capitalized 
than Siebert. The reduced volume of trading starting in early 2001 is leading to consolidation in the industry in both the online 
and traditional brokerage business. Siebert believes that additional competitors such as banks, insurance companies, providers of 
online financial and information services and others will continue to be attracted to the online brokerage industry as they expand 
their product lines. Many of these competitors are larger, more diversified, have greater capital resources, and offer a wider range 
of services and financial products than Siebert. Some such firms are offering their services over the Internet and have devoted 
more resources to and have more elaborate websites than Siebert. Siebert competes with a wide variety of vendors of financial 
services for the same customers. Siebert believes that its main competitive advantages are high quality customer service, 
responsiveness, cost and products offered, the breadth of product line and excellent executions.  

Regulation  

The securities industry in the United States is subject to extensive regulation under both Federal and state laws. The 

Securities and Exchange Commission (“SEC”) is the Federal agency charged with administration of the Federal securities laws. 
Siebert is registered as a broker-dealer with the SEC, and is a member of the New York Stock Exchange (“NYSE”) and the 
National Association of Securities Dealers (“NASD”). Much of the regulation of broker-dealers has been delegated to self-
regulatory organizations, principally the NASD and national securities exchanges such as the NYSE, which is Siebert’s primary 
regulator with respect to financial and operational compliance. These self-regulatory organizations adopt rules (subject to 
approval by the SEC) governing the industry and conduct periodic examinations of broker-dealers. Securities firms are also 
subject to regulation by state securities authorities in the states in which they do business. Siebert is registered as a broker-dealer 
in 50 states, the District of Columbia and Puerto Rico.  

-6- 

The principal purpose of regulation and discipline of broker-dealers is the protection of customers and the securities 

markets, rather than protection of creditors and stockholders of broker-dealers. The regulations to which broker-dealers are 
subject cover all aspects of the securities business, including training of personnel, sales methods, trading practices among 
broker-dealers, uses and safekeeping of customers’ funds and securities, capital structure of securities firms, record keeping, fee 
arrangements, disclosure to clients, and the conduct of directors, officers and employees. Additional legislation, changes in rules 
promulgated by the SEC and by self-regulatory organizations or changes in the interpretation or enforcement of existing laws and 
rules may directly affect the method of operation and profitability of broker-dealers and investment advisers. The SEC, self-
regulatory organizations and state securities authorities may conduct administrative proceedings which can result in censure, fine, 
cease and desist orders or suspension or expulsion of a broker-dealer or an investment adviser, its officers or its employees.  

On March 4, 2005, Siebert consented without admitting or denying guilt to a $45,000 fine and censure by the NYSE due 

to findings of books-and-records, financial, operational and supervisory deficiencies. This action was based on technical record 
keeping and administrative deficiencies and there were no complaints from and no losses to any Siebert customers. As the NYSE 
expressly noted, Siebert had no prior disciplinary history in its 37 years in business.  

As a registered broker-dealer and NASD member organization, Siebert is required by Federal law to belong to the 

Securities Investor Protection Corporation (“SIPC”) which provides, in the event of the liquidation of a broker-dealer, protection 
for securities held in customer accounts held by the firm of up to $500,000 per customer, subject to a limitation of $100,000 on 
claims for cash balances. The SIPC is funded through assessments on registered broker-dealers. In addition, Siebert, through it’s 
clearing agent, has purchased from private insurers additional account protection in the event of liquidation up to the net asset 
value, as defined, of each account. Stocks, bonds, mutual funds and money market funds are included at net asset value for 
purposes of SIPC protection and the additional protection. Neither SIPC protection nor the additional protection insures against 
fluctuations in the market value of securities.  

Siebert is also authorized by the Municipal Securities Rulemaking Board to effect transactions in municipal securities on 

behalf of its customers and has obtained certain additional registrations with the SEC and state regulatory agencies necessary to 
permit it to engage in certain other activities incidental to its brokerage business.  

Margin lending arranged by Siebert is subject to the margin rules of the Board of Governors of the Federal Reserve 
System and the NYSE. Under such rules, broker-dealers are limited in the amount they may lend in connection with certain 
purchases and short sales of securities and are also required to impose certain maintenance requirements on the amount of 
securities and cash held in margin accounts. In addition, those rules and rules of the Chicago Board Options Exchange govern the 
amount of margin customers must provide and maintain in writing uncovered options.  

Net Capital Requirements  

As a registered broker-dealer, Siebert is subject to the SEC’s Uniform Net Capital Rule (Rule 15c3-1) (the “Net Capital 
Rule”), which has also been adopted by the NYSE. Siebert is a member firm of the NYSE and the NASD. The Net Capital Rule 
specifies minimum net capital requirements for all registered broker-dealers and is designed to measure financial integrity and 
liquidity. Failure to maintain the required regulatory net capital may subject a firm to suspension or expulsion by the NYSE and 
the NASD, certain punitive actions by the SEC and other regulatory bodies and, ultimately, may require a firm’s liquidation.  

Regulatory net capital is defined as net worth (assets minus liabilities), plus qualifying subordinated borrowings, less 
certain deductions that result from excluding assets that are not readily convertible into cash and from conservatively valuing 
certain other assets. These deductions include charges that discount the value of security positions held by Siebert to reflect the 
possibility of adverse changes in market value prior to disposition.  

The Net Capital Rule requires notice of equity capital withdrawals to be provided to the SEC prior to and subsequent to 
withdrawals exceeding certain sizes. The Net Capital Rule also allows the SEC, under limited circumstances, to restrict a broker-
dealer from withdrawing equity capital for up to 20 business days. The Net Capital Rule of the NYSE also provides that equity 
capital may not be drawn or cash dividends paid if resulting net capital would be less than 5 percent of aggregate debits.  

-7- 

Under applicable regulations, Siebert is required to maintain regulatory net capital of at least $250,000. At December 31, 

2006 and 2005, Siebert had net capital of $27.7 million and $25.6 million, respectively. Siebert claims exemption from the 
reserve requirement under Section 15c3-3(k)(2)(ii).  

Employees  

As of March 5, 2007, we had approximately 90 employees, six of whom were corporate officers. None of our employees 

is represented by a union, and we believe that relations with our employees are good.  

Item 1A.  RISK FACTORS  

Securities market volatility and other securities industry risk could adversely affect our business  

Our principal business activities include discount retail broker-dealer operations, as well as investment banking, 

institutional sales and other related business lines. Like other businesses operating in the securities industry, our business is 
directly affected by volatile trading markets, fluctuations in the volume of market activity, economic and political conditions, 
upward and downward trends in business and finance at large, legislation and regulation affecting the national and international 
business and financial communities, currency values, inflation, market conditions, the availability and cost of short-term or long-
term funding and capital, the credit capacity or perceived credit worthiness of the securities industry in the marketplace and the 
level and volatility of interest rates. We also face risks relating to trading losses, losses resulting from the ownership or 
underwriting of securities, counterparty failure to meet commitments, customer fraud, employee fraud, issuer fraud, errors and 
misconduct, failures in connection with the processing of securities transactions and litigation. The varied risks associated with 
our business and the securities industry in general could adversely affect our commission and other revenues. A reduction in our 
revenues or a loss resulting from our underwriting or ownership of securities or sales or trading of securities could have a material 
adverse effect on our business, results of operations and financial condition. In addition, as a result of these risks, our revenues 
and operating results may be subject to significant fluctuations from quarter to quarter and from year to year.  

Lower price levels in the securities markets may reduce our profitability adversely affecting the price of our common stock.  

Lower price levels of securities may result in (i) reduced volumes of securities, options and futures transactions, with a 

consequent reduction in our commission revenues, and (ii) losses from declines in the market value of securities we held in 
investment and underwriting positions. In periods of low volume, our levels of profitability are further adversely affected because 
certain of our expenses remain relatively fixed. Sudden sharp declines in market values of securities and the failure of issuers and 
counterparties to perform their obligations can result in illiquid markets which, in turn, may result in our having difficulty selling 
securities. Such negative market conditions, if prolonged, may also lower our revenues from investment banking and other 
activities. A reduction in our revenues from investment banking or other activities could have a material adverse affect on our 
business, results of operations and financial condition.  

There is intense competition in the discount brokerage industry.  

Siebert encounters significant competition from full-commission, online and other discount brokerage firms, as well as 

from financial institutions, mutual fund sponsors and other organizations many of which are significantly larger and better 
capitalized than Siebert. Siebert equity investee, SBS, a municipal bond underwriter, also encounters significant competition from 
firms engaged in the municipal finance business. The general financial success of the securities industry over the past several 
years and the price wars encountered and lower commission rates in the discount brokerage business in general have strengthened 
our existing competitors. Siebert believes that such changes in the industry will continue to strengthen existing competitors and 
attract additional competitors such as banks, insurance companies, providers of online financial and information services, and 
others as they expand their product lines. Many of these competitors are larger, more diversified, have greater capital resources, 
and offer a wider range of services and financial products than Siebert. Siebert competes with a wide variety of vendors of 
financial services for the same customers. Siebert may not be able to compete effectively with current or future competitors.  

-8- 

During 2006, competition continued to intensify both among all classes of brokerage firms and within the discount 

brokerage business as well as from consolidation in the discount brokerage industry. Some competitors in the discount brokerage 
business offer services which we do not, including financial advice and investment management. In the last two years, some 
competitors have continued to offer lower flat rate execution fees that are difficult for any conventional discount firm to meet. 
Industry-wide changes in trading practices are expected to cause continuing pressure on fees earned by discount brokers for the 
sale of order flow. Many of the flat fee brokers impose charges for services such as mailing, transfers and handling exchanges 
which Siebert does not and also direct their execution to captive market makers. Continued or increased competition from ultra 
low cost, flat fee brokers and broader service offerings from other discount brokers could limit our growth or lead to a decline in 
Siebert’s customer base which would adversely affect our business, results of operations and financial condition.  

We are subject to extensive government regulation.  

Our business is subject to extensive regulation in the United States, at both the Federal and state level. We are also 
subject to regulation by self–regulatory organizations and other regulatory bodies in the Untied States, such as the SEC, the 
NYSE, the NASD and the Municipal Securities Rulemaking Board (the “MSRB”). We are registered as a broker-dealer in 50 
states, the District of Columbia and Puerto Rico. The regulations to which we are subject as a broker-dealer cover all aspects of 
the securities business including: training of personnel, sales methods, trading practices, uses and safe keeping of customers’ 
funds and securities, capital structure, record keeping, fee arrangements, disclosure and the conduct of directors, officers and 
employees. Failure to comply with any of these laws, rules or regulations, which may be subject to the uncertainties of 
interpretation, could result in civil penalties, fines, suspension or expulsion and have a material adverse effect on our business, 
results of operations and financial condition.  

Siebert, as a registered broker-dealer and NASD member organization, is required by Federal law to belong to the 

Securities Investor Protection Corporation (“SIPC”) which provides, in the event of the liquidation of a broker-dealer, protection 
for securities held in customer accounts held by the firm of up to $500,000 per customer, subject to a limitation of $100,000 on 
claims for cash balances. SIPC is funded through assessments on registered broker-dealers. In addition, Siebert, through its 
clearing agent, has purchased from private insurers additional account protection in the event of liquidation up to the net asset 
value, as defined, of each account. Stocks, bonds, mutual funds and money market funds are included at net asset value for 
purposes of SIPC protection and the additional protection. Neither SIPC protection nor the additional protection insures against 
fluctuations in the market value of securities.  

Siebert is also authorized by the MSRB to effect transactions in municipal securities on behalf of its customers and has 

obtained certain additional registrations with the SEC and state regulatory agencies necessary to permit it to engage in certain 
other activities incidental to its brokerage business.  

Margin lending arranged by Siebert is subject to the margin rules of the Board of Governors of the Federal Reserve 
System and the NYSE. Under such rules, broker-dealers are limited in the amount they may lend in connection with certain 
purchases and short sales of securities and are also required to impose certain maintenance requirements on the amount of 
securities and cash held in margin accounts. In addition, those rules and rules of the Chicago Board Options Exchange govern the 
amount of margin customers must provide and maintain in writing uncovered options.  

The laws, rules and regulations, as well as governmental policies and accounting principles, governing our business and the 
financial services and banking industries generally have changed significantly over recent years and are expected to continue to 
do so. We cannot predict which changes in laws, rules, regulations, governmental policies or accounting principles will be 
adopted. Any changes in the laws, rules, regulations, governmental policies or accounting principles relating to our business could 
materially and adversely affect our business, results of operations and financial condition.  

-9- 

We are subject to net capital requirements.  

The SEC, the NYSE and various other securities and commodities exchanges and other regulatory bodies in the United 
States have rules with respect to net capital requirements which affect us. These rules have the effect of requiring that at least a 
substantial portion of a broker-dealer’s assets be kept in cash of highly liquid investments. Our compliance with the net capital 
requirements could limit operations that require intensive use of capital, such as underwriting or trading activities. These rules 
could also restrict our ability to withdraw our capital, even in circumstances where we have more than the minimum amount of 
required capital, which, in turn, could limit our ability to implement growth strategies. In addition, a change in such rules, or the 
imposition of new rules, affecting the scope, coverage, calculation or amount to such net capital requirements, or a significant 
operating loss or any unusually large charge against net capital, could have similar adverse effects.  

Our customers may fail to pay us.  

A principal credit risk to which we are exposed on a regular basis is that our customers may fail to pay for their 

purchases or fail to maintain the minimum required collateral for amounts borrowed against securities positions maintained by 
them. We have established policies with respect to maximum purchase commitments for new customers or customers with 
inadequate collateral to support a requested purchase. However, our managers have some flexibility in the allowance of certain 
transactions. When transactions occur outside normal guidelines, these accounts are monitored until their payment obligation is 
completed. If the customer does not meet the commitment, we take steps to close out the position in an attempt to minimize 
losses.  

We have personnel specifically responsible for monitoring all customer positions for the maintenance of required 
collateral. These personnel also monitor accounts that may be concentrated in one or more securities whereby a significant 
decline in the value of a particular security could reduce the value of the account’s collateral below the account’s loan obligation. 
While we have not had significant credit losses in the last five years, we cannot assure you that the policies and procedures we 
have established will be adequate to prevent a significant credit loss.  

We face risks relating to our investment banking activities.  

Certain risks are involved in the underwriting of securities. Investment banking and underwriting syndicates agree to 

purchase securities at a discount from the public offering price. If the securities must be sold below the syndicate cost, an 
underwriter is exposed to losses on the securities that it has committed to purchase. In the last several years, investment banking 
firms increasingly have underwritten corporate and municipal offerings with fewer syndicate participants or, in some cases, 
without an underwriting syndicate. In these cases, the underwriter assumes a larger part or all of the risk of an underwriting 
transaction.  

Under Federal securities laws, other laws and court decisions, an underwriter is exposed to substantial potential liability 

for material misstatements or omissions of fact in the prospectus used to describe the securities being offered. While municipal 
securities are exempt from the registration requirements of the Securities Act, underwriters of municipal securities are exposed to 
substantial potential liability for material misstatements or omissions of fact in the offering documents prepared for these 
offerings.  

An increase in volume on our systems or other events could cause them to malfunction.  

We presently receive and process up to 65% of our trade orders electronically. This method of trading is heavily 

dependent on the integrity of the electronic systems supporting it. While we have never experienced a significant failure of our 
trading systems, heavy stress placed on our systems during peak trading times could cause our systems to operate at unacceptably 
low speeds or fail altogether. Any significant degradation or failure of our systems or the systems of third parties involved in the 
trading process (e.g., online and Internet service providers, record keeping and data processing functions performed by third 
parties, and third party software), even for a short time, could cause customers to suffer delays in trading. These delays could 
cause substantial losses for customers and could subject us to claims from these customers for losses. We cannot assure you that 
our network structure will operate appropriately in the event of a subsystem, component or software failure. In addition, we 
cannot assure you that we will be able to prevent an extended systems failure in the event of a power or telecommunications 
failure, an earthquake, terrorist attack, fire or any act of God. Any systems failure that causes interruptions in our operations could 
have a material adverse effect on our business, financial condition and operating results. 

-10- 

We rely on information processing and communications systems to process and record our transactions.  

Our operations rely heavily on information processing and communications systems. Our system for processing 

securities transactions is highly automated. Registered representatives equipped with online computer terminals can access 
customer account information, obtain securities prices and related information and enter and confirm orders online.  

To support our customer service delivery systems, as well as other applications such as clearing functions, account 

administration, record keeping and direct customer access to investment information, we maintain a computer network in New 
York City. Through our clearing agent, our computers are also linked to the major registered U.S. securities exchanges, the 
National Securities Clearing Corporation and the Depository Trust Company. Failure of the information processing or 
communications systems for a significant period of time could limit our ability to process a large volume of transactions 
accurately and rapidly. This could cause us to be unable to satisfy our obligations to customers and other securities firms, and 
could result in regulatory violations. External events, such as an earthquake, terrorist attack or power failure, loss of external 
information feeds, such as security price information, as well as internal malfunctions such as those that could occur during the 
implementation of system modifications, could render part or all of these systems inoperative.  

We may not be able to keep up pace with continuing changes in technology.  

Our market is characterized by rapidly changing technology. To be successful, we must adapt to this rapidly changing 

environment by continually improving the performance, features and reliability of our services. We could incur substantial costs 
if we need to modify our services or infrastructure or adapt our technology to respond to these changes. A delay or failure to 
address technological advances and developments or an increase in costs resulting from these changes could have a material and 
adverse effect on our business, financial condition and results of operations.  

We depend on our ability to attract and retain key personnel.  

Our continued success is principally dependent on our founder, Muriel F. Siebert, Chairwoman, Chief Executive Officer 

and President and our senior management. In addition, the continued success of SBS may be dependent on the services of 
Napoleon Brandford III and Suzanne Shank. The loss of the services of any of these individuals could significantly harm our 
business, financial condition and operating results.  

Our principal shareholder may control many key decisions.  

Ms. Muriel Siebert currently owns approximately 90% of our outstanding common stock. Ms. Siebert will have the 

power to elect the entire Board of Directors and, except as otherwise provided by law or our Certificate of Incorporation or by-
laws, to approve any action requiring shareholder approval without a shareholders meeting.  

There may be no public market for our common stock.  

Only approximately 2,200,000 shares, or approximately 10% of our shares outstanding, are currently held by the public. 

Although our common stock is traded in The Nasdaq Global Market, their can be no assurance that an active public market will 
continue.  

Item 1B.  UNRESOLVED STAFF COMMENTS 

None.  

-11- 

Item 2.  PROPERTIES  

Siebert currently maintains seven retail discount brokerage offices. Customers can visit the offices to obtain market 

information, place orders, open accounts, deliver and receive checks and securities, and obtain related customer services in 
person. Nevertheless, most of Siebert’s activities are conducted on the Internet or by telephone and mail.  

Siebert operates its business out of the following seven leased offices:  

Location 

Corporate Headquarters, Retail and 
Investment Banking Office 
885 Third Ave. 
New York, NY 10022 

Retail Offices 

9693 Wilshire Boulevard 
Beverly Hills, CA 90212 

4400 North Federal Highway 
Boca Raton, FL 33431 

111 Pavonia Avenue(1) 
Jersey City, NJ 07310 

400 Fifth Avenue – South 
Naples, FL 33940 

240A South County Road 
Palm Beach, FL 33480 

9569 Harding Avenue 
Surfside, FL 33154 

Approximate 
Office Area in 
Square Feet 

Expiration Date
of 
Current Lease 

Renewal 
Terms 

7,828

1/14/11

None 

1,000

2,438

7,768

1,008

6/30/07

None 

5/31/09

None 

6/30/09

None 

4/30/08

None 

770

  12/31/07

None 

1,150

4/30/07

None 

(1)  

Certain of our administrative and back office functions are performed at this location. 

We believe that our properties are in good condition and are suitable for our operations.  

Item 3.  LEGAL PROCEEDINGS  

See Part I-Item 1 “Business-Current Developments” and Part I-Item 7” Management’s Discussion and Analysis of 

Financial Condition and Results of Operations” with respect to our lawsuit against Intuit Inc. which was filed in New York State 
Supreme Court, County of New York on September 17, 2003 alleging among other things, Intuit’s breach of contractual 
obligations, breach of fiduciary duties and misrepresentation and/or fraud, all relating to the Joint Brokerage services conducted 
under the Strategic Alliance Agreement between Siebert and Intuit.  

In addition, we are involved in various routine lawsuits of a nature we deem to be customary and incidental to our 
business. In the opinion of our management, the ultimate disposition of such actions will not have a material adverse effect on our 
financial position or results of operations.  

Item 4.  SUBMISSION OF MATTERS TO A VOTE OF SHAREHOLDERS 

No matter was submitted to a vote of shareholders during the fourth quarter of the fiscal year ended December 31, 2006.  

-12- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II  

Item 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND 

ISSUER PURCHASES OF EQUITY SECURITIES 

Our common stock trades on the Nasdaq Stock Market under the symbol “SIEB”. The high and low sales prices of our 

common stock reported by Nasdaq during the following calendar quarters were:  

First Quarter - 2005................................................................................................................................ 

Second Quarter - 2005 ........................................................................................................................... 

Third Quarter - 2005 .............................................................................................................................. 

Fourth Quarter - 2005............................................................................................................................. 

First Quarter - 2006................................................................................................................................ 

Second Quarter - 2006 ........................................................................................................................... 

Third Quarter - 2006 .............................................................................................................................. 

Fourth Quarter - 2006............................................................................................................................. 

January 1, 2007 - March 16, 2007.......................................................................................................... 

  High 

$

$

$

$

$

$

$

$

$

3.95 

4.50 

3.85 

3.05 

2.88 

2.99 

2.95 

5.70 

4.50 

Low 

2.96 

2.55 

2.80 

2.34 

2.39 

2.35 

2.35 

2.75 

3.45 

$

$

$

$

$

$

$

$

$

On March 13, 2007, the closing price of our common stock on the Nasdaq Stock Market was $3.85 per share. There 
were 137 holders of record of our common stock and more than 2,000 beneficial owners of our common stock on March 13, 
2007.  

Dividend Policy  

On August 9, 2006, the Board of Directors declared a dividend of eight cents per share on our common stock, which was 

paid on August 30, 2006 to shareholders of record at the close of business on August 21, 2006. The total amount paid on this 
dividend declaration was $359,048. Ms. Muriel Siebert, the Chief Executive Officer and majority shareholder waived the right to 
receive the dividend in excess of the aggregate amount paid to other shareholders. Other shareholders were paid dividends of 
$179,524.  

We did not pay cash dividends to our shareholders in 2005 or 2004. Our Board of Directors periodically considers 
whether to declare dividends. In considering whether to pay such dividends, our Board of Directors will review our earnings 
capital requirements, economic forecasts and such other factors as are deemed relevant. Some portion of our earnings will be 
retained to provide capital for the operation and expansion of our business. 

-13- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Issuer Purchase Of Equity Securities  

On May 15, 2000, our Board of Directors authorized a buy back of up to one million shares of our common stock. Under 

this program, shares are purchased from time to time, at our discretion, in the open market and in private transactions. The 
following table sets forth information regarding our purchase of common stock on a monthly basis during the fourth quarter of 
2006:  

Total 
Number 
Of Shares
Purchased
During 
Period 
— 
    8,060 
    58,039 
    66,099 

Total Number of 
Shares Purchased as 
Part of Publicly 
Announced 
Plans 
933,401 
941,461 
999,500
999,500 

Maximum 
Number of Shares
That May Yet Be
Purchased Under
The Plan 
66,599
58,539
500
500

Average Price
Paid Per Share

— 
$ 4.80 
$ 4.85 
$ 4.85 

Period 
October 2006 
November 2006 
December 2006 
Total 

The following table sets forth information as of December 31, 2006 with respect to our equity compensation plans. 

Equity Compensation Plan Information 

Number of Securities to be
issued upon exercise of
outstanding options, 
warrants and rights 
(a) 

Weighted-
average 
exercise price of 
outstanding 
options, 
warrants and
rights 
(b) 

Number of Securities
remaining available for
issuance under equity
compensation plans 
(excluding securities
reflected in column (a))
(c) 

1,603,966

$ 4.28 

2,027,915

41,400

1,645,366

— 

$ 4.28 

18,600

2,046,515

Plan Category 

Equity compensation plans approved by 

security holders(1) 

Equity compensation plans not approved 

by security holders(2) 

Total 

(1) 

(2) 

Represents our 1997 Stock Option Plan. 

Represents our 1998 Restricted Stock Award Plan.  

Material Terms of the 1998 Restricted Stock Award Plan  

Our 1998 Restricted Stock Award Plan provides for awards to key employees of not more than an aggregate of 60,000 shares of 
our common stock, subject to adjustments for stock splits, stock dividends and other changes in our capitalization, to be issued 
either immediately after the award or at a future date. As of December 31, 2006, 41,400 shares of our common stock under the 
Restricted Stock Award Plan had been awarded and were outstanding. As provided in the plan and subject to restrictions, shares 
awarded may not be disposed of by the recipients for a period of one year from the date of the award. Cash dividends on shares 
awarded are held by us for the benefit of the recipients, subject to the same restrictions as the award. These dividends, without 
interest, are paid to the recipients upon lapse of the restrictions. 

-14- 

 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Performance:  The graph below compares our performance from December 31, 2001 through December 31, 2006, against 

the performance of the Nasdaq Market Index and a peer group. The peer group consists of A.B. Watley 
Group Inc., Ameritrade Holding Corporation, E*Trade Group, Inc. and The Charles Schwab Corporation. 

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN* 
Among Siebert Financial Corp., The NASDAQ Composite Index 
And A Peer Group 

* $100 invested on 12/31/01 in stock or index-including reinvestment of dividends. 
Fiscal year ending December 31. 

-15- 

 
 
Item 6.  SELECTED FINANCIAL DATA 

(In thousands except share and per share data) 

The Following Selected Financial Information Should Be Read In Conjunction With Our Consolidated 
Financial Statements And The Related Notes Thereto. 

Income statement data: 
Total Revenues....................................................  $
Net income (loss) ................................................  $

Net income (loss) per share of common stock 

2006 

2005 

2004 

2003 

2002 

32,619  $
3,425  $

31,172  $
1,863  $

28,104  $ 
533  $ 

24,696  $
123  $

24,104
(1,633)

Basic ................................................................  $
Diluted .............................................................  $

0.15  $
0.15  $

0.08  $
0.08  $

0.02  $ 
0.02  $ 

0.01  $
0.01  $

(0.07)
(0.07)

Weighted average shares outstanding (basic)...... 
Weighted average shares outstanding (diluted)... 

  22,129,566 
  22,252,851 

  22,093,369 
  22,127,940 

  22,113,228 
  22,276,562 

  22,305,369 
  22,453,538 

  22,403,990
  22,403,990

Statement of financial condition data (at year-

end): 

Total assets..........................................................  $
Total liabilities excluding subordinated 

borrowings .......................................................  $
Stockholders’ equity............................................  $

46,869  $

43,027  $

41,560  $ 

40,026  $

40,451

6,460  $
40,409  $

5,975  $
37,052  $

6,460  $ 
35,100  $ 

4,891  $
35,135  $

4,784
35,667

Item 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 

OPERATIONS 

This discussion should be read in conjunction with our audited Consolidated Financial Statements and the Notes thereto 

contained elsewhere in this Annual Report.  

The market was stronger in 2006 due to steady interest rates and declining oil prices although our customer trading 

activity was flat.  

Competition continued to intensify among all types of brokerage firms, including established discount brokers and new 

firms entering the on-line brokerage business. Electronic trading continues to account for an increasing amount of trading activity, 
with some firms charging very low trading execution fees that are difficult for any conventional discount firm to meet. Some of 
these brokers, however, impose asset based charges for services such as mailing, transfers and handling exchanges which we do 
not currently impose, and also direct their orders to market makers where they have a financial interest. Continued competition 
could limit our growth or even lead to a decline in our customer base, which would adversely affect our results of operations. 
Industry-wide changes in trading practices, such as the New York Stock Exchange’s Hybrid Market proposal and the increasing 
use of Electronic Communications Networks, are expected to put continuing pressure on commissions/fees earned by brokers 
while increasing volatility.  

We entered into an Operating Agreement, effective as of April 19, 2005 (the “Operating Agreement”), with Suzanne 

Shank and Napolean Brandford III, the two individual principals of SBS ( the “Principals”) of SBS Financial Products Company 
LLC, a Delaware limited liability company (“SBSFPC”). Pursuant to the terms of the Operating Agreement, the Company and 
each of the Principals made an initial capital contribution of $400,000 in exchange for a 33.33% initial interest in SBSFPC. 
SBSFPC engages in derivatives transactions related to the municipal underwriting business. The Operating Agreement provides 
that profit and loss will be shared 66.66% by the Principals and 33.33% by us.  

-16- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On May 15, 2000, our Board of Directors authorized a buy back of up to one million shares of our common stock. Under 

this program, shares are purchased from time to time, at our discretion, in the open market and in private transactions. Through 
March 14, 2007, 999,500 shares have been purchased at an average price of $4.51 per share.  

We, like other securities firms, are directly affected by general economic and market conditions including fluctuations in 

volume and prices of securities, changes and the prospect of changes in interest rates, and demand for brokerage and investment 
banking services, all of which can affect our profitability. In addition, in periods of reduced financial market activity, profitability 
is likely to be adversely affected because certain expenses remain relatively fixed, including salaries and related costs, portions of 
communications costs and occupancy expenses. Accordingly, earnings for any period should not be considered representative of 
earnings to be expected for any other period.  

Siebert filed a lawsuit against Intuit Inc. (“Intuit”) in New York State Supreme Court on September 17, 2003 seeking not less than 
$11.1 million in compensatory damages and $33.3 million in punitive damages for claims relating to the Joint Brokerage Service 
(the “JBS”) conducted during the years ended December 31, 2003 and 2002 under the Strategic Alliance Agreement between 
Siebert and Intuit. The Court denied Intuit’s motion to dismiss Siebert’s causes of action for breach of fiduciary duty, breach of 
contractual obligations to pay shared expenses, promissory estoppel, and breach of the implied covenant of good faith and fair 
dealing. The Court granted Intuit’s motion to dismiss Siebert’s causes of action for breach of the express covenant of good faith 
and fair dealing, misrepresentation and/or fraud, and its request for punitive damages. Intuit has counterclaimed against Siebert, 
seeking not less than $6.6 million. Siebert and Intuit have appealed from certain portions of the Court’s decision and Siebert has 
also moved for reargument of that decision regarding punitive damages. In November 2005, Intuit’s counsel was disqualified by 
the Court from representing Intuit in this action. The Court’s Appellate Division reversed the order of disqualification, but, 
thereafter, granted Siebert’s motion for leave to appeal to the Court of Appeals, New York highest court. All proceedings in the 
action are stayed pending Siebert’s appeal, which the Court of Appeals heard in March 2007. The outcome of this matter cannot 
now be predicted.  

Critical Accounting Policies  

We generally follow accounting policies standard in the brokerage industry and believe that our policies appropriately reflect our 
financial position and results of operations. Our management makes significant “estimates” that effect the reported amounts of 
assets, liabilities, revenues and expenses and the related disclosure of contigent assets and liabilities included in the financial 
statements. The estimates relate primarily to revenue and expense items in the normal course of business as to which we receive 
no confirmations, invoices, or other documentation, at the time the books are closed for a period. We use our best judgment, 
based on our knowledge of revenue transactions and expenses incurred, to estimate the amount of such revenue and expenses. We 
are not aware of any material differences between the estimates used in closing our books for the last five years and the actual 
amounts of revenue and expenses incurred when we subsequently receive the actual confirmations, invoices or other 
documentation. Estimates are also used in determining the useful lives of intangibles assets, and the fair market value of 
intangible assets. Our management believes that its estimates are reasonable.  

Results of Operations  

Year Ended December 31, 2006 Compared To Year Ended December 31, 2005  

Revenues. Total revenues for 2006 were $32.6 million, an increase of $1.4 million, or 4.5%, from 2005. Commission and 

fee income decreased $558,000, or 2.2%, from the prior year to $24.7 million primarily due to a decrease in commissions 
generated by the commission recapture operations offset by increases in the institutional trading operations as well as retail 
customer operations. 

Investment banking revenues decreased $668,000, or 28.2%, from the prior year to $1.7 million in 2006 due to our 

participating in fewer new issues in the equity capital markets team. 

-17- 

Income from our equity investment in Siebert, Brandford, Shank & Co., LLC, an entity in which Siebert holds a 49% 

equity interest (“SBS”), for 2006 was $2.9 million compared to income of $1.7 million, an increase of $1.2 million or 74.3% from 
the same period in 2005. This increase was due to SBS participating in more managed and co-managed transactions as well as an 
increase revenues from trading. SBS serves as an underwriter for municipal bond offerings. Income from our equity investment in 
SBS Financial Products Company, LLC, an entity in which we hold a 33% equity interest (“SBSFPC”) for 2006, was $916,000 as 
compared to income of $194,000, an increase of $722,000 or 372.2% from the same period in 2005. This increase was due to an 
increase in the number and size of the transactions and the mark to market of the positions. SBSFPC engages in derivatives 
transactions related to the municipal underwriting business.  

Trading profits increased $52,000, or 7.4%, from the prior year to $754,000 primarily due to increased trading in 
municipal, government and corporate bonds within our riskless trading group and the mark to market of our investment.  

Income from interest and dividends increased $669,000, or 68.4%, from the prior year to $1.7 million primarily due to 

higher interest rates and higher cash balances.  

Expenses. Total expenses for 2006 were $26.7 million, a decrease of $1.3 million, or 4.5%, from the prior year.  

Employee compensation and benefit costs decreased $450,000, or 3.9%, from the prior year to $11.0 million primarily 

due to a decrease in headcount in customer service and new accounts departments, commission based on production and 
settlement of employee related matters and termination of an executive officer in 2005.  

Clearing and floor brokerage fees decreased $92,000, or 1.7%, from the prior year to $5.2 million primarily due to 

decreased volume relating to the commission recapture business offset by an increase in fixed fees that are not related to volume 
that are charged our clearing firm.  

Professional fees decreased $498,000, or 11.6% from the prior year to $3.8 million primarily due to an decrease in legal 

fees relating to litigation with Intuit and consulting fees relating to the commission recapture business.  

Advertising and promotion expense increased $44,000, or 5.0%, from the prior year to $920,000 primarily due to the 

production and airing of television commercials in the Florida region in the first quarter of 2006.  

Communications expense decreased $17,000, or 1.0%, from the prior year to $1.7 million from actively pursuing 

alternative vendors and utilizing new technologies.  

Occupancy costs increased $93,000, or 8.8%, from the prior year to $1.2 million principally due to the an increase in 

operating and utilities cost charged by the landlord in our Jersey City, New Jersey branch as well as our branches in the Florida 
region.  

Other general and administrative expenses decreased $327,000, or 10.0%, from the prior year to $3.0 million primarily 
due to a decrease in depreciation and amortization expenses, registration and exchange fees and costs relating to the institutional 
direct access operations offset by increases in travel and entertainment and office supplies.  

Taxes. The provision for income taxes increased by $1,134,000, or 84.0% from the prior year to $2.5 million due to an 

increase in net income before tax to $5.9 million in 2006 from $3.2 million in 2005.  

Year Ended December 31, 2005 Compared To Year Ended December 31, 2004  

Revenues. Total revenues for 2005 were $31.2 million, an increase of $3.1 million, or 10.9%, from 2004. Commission 

and fee income increased $1.5 million, or 6.2%, from the prior year to $25.3 million due to an increase in commissions generated 
by the commission recapture, institutional direct access and institutional trading operations as well as retail customer accounts 
purchased from Wall Street Discount, Inc. in the second quarter 2004 offset by a decrease in retail customer commissions. The 
decrease in retail customer commissions is due a decrease in the average commission charged per trade in 2005 from the previous 
year. The commission recapture, institutional direct access and institutional trading operations began in the third quarter 2004.  

Investment banking revenues increased $1 million, or 74.0%, from the prior year to $2.4 million in 2005 due to our 

participation in more new issues as a result of the Capital Markets team that joined us in the third quarter of 2004.  

-18- 

 
Income from Siebert’s investment in Siebert, Brandford, Shank & Co., LLC (“SBS”), an entity in which Siebert holds a 

49% equity interest, for 2005 and 2004 was $1.7 million. SBS serves as an underwriter for municipal bond offerings. Income 
from our equity investment in SBS Financial Products Company, LLC, an entity in which we hold a 33.33% equity interest 
(“SBSFPC”) for 2005 was $194,000. SBSFPC operations began in the second quarter of 2005.  

Trading profits decreased $59,000, or 7.8%, from the prior year to $702,000 primarily due to decreased trading in 

municipal, government and corporate bonds within our riskless trading group.  

Income from interest and dividends increased $508,000, or 108.1%, from the prior year to $978,000 primarily due to 

higher interest rates and higher cash balances.  

Expenses. Total expenses for 2005 were $28.0 million, an increase of $838,000, or 3.1%, from the prior year.  

Employee compensation and benefit costs increased $289,000, or 2.6%, from the prior year to $11.4 million primarily 
due to the hiring of our General Counsel, the expansion of our Capital Markets Group and the New York Stock Exchange Floor 
Operation, settlement of employee related matters and health and other employee benefits offset commissions based on 
production, headcount in customer service and new accounts departments and termination of an executive officer.  

Clearing and floor brokerage fees increased $1.1 million, or 24.8%, from the prior year to $5.3 million primarily due to 

increased volume of trade executions and a one time commission rebate of $800,000 from our clearing firm in the first and 
second quarter of 2004.  

Professional fees increased $2.2 million, or 100.3% from the prior year to $4.3 million primarily due to an increase in 
legal fees relating to litigation with Intuit and employee matters and consulting fees relating to the Company entering into the 
commission recapture business in the third quarter of 2004, the acquisition of the customer accounts of Wall Street Discount 
Corp., and Sarbanes-Oxley.  

Advertising and promotion expense decreased $231,000, or 20.9%, from the prior year to $876,000 primarily due to 

management’s decision to spend less for advertising and promotion.  

Communications expense decreased $603,000, or 25.9%, from the prior year to $1.7 million from actively pursuing 

alternative vendors and utilizing new technologies.  

Occupancy costs decreased $14,000, or 1.3%, from the prior year to $1.1 million principally due to the combining of our 

Boca Raton office with Your Discount Broker, Inc.’s Boca Raton office in the second quarter of 2004.  

Other general and administrative expenses decreased $282,000, or 7.9%, from the prior year to $3.3 million primarily 
due to a decrease in depreciation and amortization expenses, printing and postage costs offset by an increase in placement and 
registration fees.  

Taxes. The provision for income taxes increased by $900,000, or 200.0% from the prior year to $1.4 million due to an 

increase in net income before tax to $3.2 million in 2005 from $983,000 in 2004.  

Liquidity and Capital Resources  

Our assets are highly liquid, consisting generally of cash, money market funds and securities freely saleable in the open 
market. Our total assets at December 31, 2006 were $47 million, of which, $35.1 million, or 75%, were regarded by us as highly 
liquid.  

Siebert is subject to the net capital requirements of the SEC, the NYSE and other regulatory authorities. At December 

31, 2006, Siebert’s regulatory net capital was $27.7 million, $27.5 million in excess of its minimum capital requirement of 
$250,000. Siebert terminated the fully disclosed clearing agreement (the “Clearing Agreement”) with Pershing LLC (formerly the 
Pershing division of Donaldson, Lufkin & Jenrette Securities Corporation) (“Pershing”) in 2003. Based on consultation with 
counsel, Siebert believes that the $1,500,000 that it advanced to Pershing in January 2003 should have been returned and that 
Pershing may be liable for damages. Pershing has expressed its belief that it is entitled to retain the advance and receive a 
minimum of $3 million for its unreimbursed costs, a termination fee of $500,000 and $5 million for lost revenues. Siebert 
believes the Pershing claims are without merit and that the ultimate result of this matter will not have a material adverse effect on 
result of operations or financial position. Siebert in 2004 decided not to commence proceedings against Pershing and charged off 
the $1,500,000 advance to Pershing. Siebert and Pershing in 2005 entered into a Limited Release Agreement under which Siebert 
received a release from the $3 million disputed claims for unreimbursed fees and costs, and Pershing was released from any 
liability to Siebert based upon the disputed fees and costs, and Siebert paid a consideration to Pershing that had been previously 
accrued by Siebert.  

-19- 

Siebert has entered into a Secured Demand Note Collateral Agreement with SBS under which it is obligated to loan to 

SBS up to $1.2 million pursuant to a secured promissory note on a subordinated basis. Amounts obligated to be loaned by Siebert 
under the facility are reflected on our balance sheet as “cash equivalents - restricted”. SBS pays Siebert interest on this amount at 
the rate of 8% per annum. The facility expires on August 31, 2008 at which time SBS is obligated to repay to Siebert any amounts 
borrowed by SBS thereunder.  

Below is a table that presents our obligations and commitments at December 31, 2006:  

Payment Due By Period 

Contractual Obligations 
Operating lease obligations 

Total 
3,440,000 

$

Less Than
1 Year 

1-3 Years 

3-5 Years 

$

950,000 

$

2,020,000 

$

470,000  

More Than
Five Years   
0 

$

Item 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK  

Financial Instruments Held For Trading Purposes:  

Through Siebert, we maintain inventories in exchange-listed and Nasdaq equity securities and municipal securities on 

both a long and short basis. We do currently do not have long and short positions at December 31, 2006. The Company does not 
engage in derivative transactions, have no interest in any special purpose entity and have no liabilities, contingent or otherwise, 
for the debt of another entity, except for Siebert’s obligation under its Secured Demand Note Collateral Agreement of $1.2 
million executed in favor of SBS. SBS pays Siebert interest on this amount at the rate of 8% per annum. Siebert earned interest of 
$96,000 from SBS in each of the years that Siebert’s commitment has been outstanding.  

Financial Instruments Held For Purposes Other Than Trading:  

Working capital is generally temporarily invested in dollar denominated money market funds and commercial paper. 

These investments are not subject to material changes in value due to interest rate movements.  

In the normal course of its business, Siebert enters into transactions in various financial instruments with off-balance 

sheet risk. This risk includes both market and credit risk, which may be in excess of the amounts recognized in our financial 
statements. Retail customer transactions are cleared through clearing brokers on a fully disclosed basis. If customers do not fulfill 
their contractual obligations, the clearing broker may charge Siebert for any loss incurred in connection with the purchase or sale 
of securities at prevailing market prices to satisfy the customers’ obligations. Siebert regularly monitors the activity in its 
customer accounts for compliance with its margin requirements. Siebert is exposed to the risk of loss on unsettled customer 
transactions if customers and other counterparties are unable to fulfill their contractual obligations.  

Item 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

See financial statements and supplementary data required pursuant to this item beginning on page F-1 of this Report on 

Form 10-K.  

Item 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 

DISCLOSURE 

None.  

Item 9A.  CONTROLS AND PROCEDURES  

We carried out an evaluation, under the supervision and with the participation of management, including our President 
and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the 
end of the period covered by this report pursuant to Rule 13a-15 of Securities Exchange of 1934, as amended. Based on that 
evaluation, our management, including the President and Chief Financial Officer, concluded that our disclosure controls and 
procedures are effective in timely alerting them to material information relating to the Company that is required to be included in 
our periodic filings with the Securities and Exchange Commission.  

There were no changes in our internal controls over financial reporting that occurred during our most recent fiscal 

quarter that have materially affected, or are reasonably likely to materially affect our internal controls over financial reporting.  

Item 9B.  OTHER INFORMATION  

None 

-20- 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART III  

Item 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE  

(a) 

Identification of Directors  

This information is incorporated by reference from our definitive proxy statement to be filed by the Company pursuant 

to Regulation 14A on or prior to April 30, 2007. 

(b) 

Identification of Executive Officers  

Name 

Muriel F. Siebert 

Ameen Esmail 

Joseph M. Ramos, Jr. 

Jeanne Rosendale 

Daniel Iesu 

Age 

  Position 

74 

48 

48 

42 

47 

  Chairwoman and President 

  Executive Vice President and Director of Business Development

  Executive Vice President and Chief Financial Officer 

  Executive Vice President and General Counsel 

  Secretary 

Certain information regarding each executive officer’s business experience is set forth below.  

Muriel F. Siebert has been Chairwoman, President and a director of Siebert since 1967 and the Company since 
November 8, 1996. Ms. Siebert became the first woman member of the New York Stock Exchange on December 28, 1967 and 
served as the first woman Superintendent of Banks of the State of New York from 1977 to 1982. She is director of the New York 
State Business Council and the Boy Scouts of Greater New York. She is the founder and past president of the Woman’s Forum, a 
former member of the State of New York Commission on Judicial Nomination and is on the executive committee of the 
Economic Club of New York.  

Ameen Esmail has been Executive Vice President and Director of Business Development since July 3, 2003. From 1984 
to 1996, Mr. Esmail served as an Executive Vice President of Siebert. From 1996 to 2003, Mr. Esmail worked as an independent 
consultant servicing the financial securities industry. Mr. Esmail earned a MBA from New York University’s Stern’s Graduate 
School of Business in 2000.  

Joseph M. Ramos, Jr. has been Executive Vice President, Chief Financial Officer and Assistant Secretary of Siebert 

since February 10, 2003. From May 1999 to February 2002, Mr. Ramos served as Chief Financial Officer of A.B. Watley Group, 
Inc. From November 1996 to May 1999, Mr. Ramos served as Chief Financial Officer of Nikko Securities International, Inc. 
From September 1987 to March 1996, Mr. Ramos worked at Cantor Fitzgerald and held various accounting and management 
positions, the last as Chief Financial Officer of their registered broker-dealer based in Los Angeles. From October 1982 to 
September 1987, Mr. Ramos was an audit manager for Deloitte & Touche LLP, a public accounting firm. Mr. Ramos is a 
Certified Public Accountant licensed in the State of New York.  

-21- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Jeanne M. Rosendale has been Executive Vice President, General Counsel of Siebert since May 3, 2004. From February 
2003 to April 2004, Ms. Rosendale served as Global Director Compliance for Knight Equity Markets. From 2001 through the end 
of 2002, Ms. Rosendale served as Managing Director, General Counsel and Chief Compliance Officer for TD Securities (USA) 
Inc. Ms. Rosendale’s background likewise includes senior level legal positions with Citigroup and the law firm Weil Gotshal & 
Manges, LLP. Ms. Rosendale received both her B.A. and J.D., with honors, from Fordham University. She is active in various 
industry groups such as the SIA, the Bond Market Association, the LSTA and ISDA.  

Daniel Iesu has been Secretary of Siebert since October 1996 and the Company since November 8, 1996. He has been 

Controller of Siebert since 1989. 

(c) 

Compliance with Section 16(a) of the Exchange Act 

This information is incorporated by reference from our definitive proxy statement to be filed pursuant to Regulation 14A 

on or prior to April 30, 2007.  

(d) 

Code of Ethics  

We have adopted a financial code of ethics that applies to our principal executive officer, principal financial officer, 

principal accounting officer and all other employees performing similar functions. This financial code of ethics is posted on our 
website. The Internet address for our website is http://www.siebertnet.com. We intend to satisfy the disclosure requirement under 
Item 5.05 of Form 8-K regarding an amendment to, or waiver from, a provision of this code of ethics by either filing a Form 8-K 
or posting such information on our website, at the address and location specified above, within four business days following the 
date of such amendment or waiver.  

The information required by this item not set forth herein is incorporated by reference to our definitive proxy statement 

to be filed pursuant to Regulation 14A on or prior to April 30, 2007.  

Item 11.  EXECUTIVE COMPENSATION  

The information required by this item is incorporated by reference from our definitive proxy statement to be filed 

pursuant to Regulation 14A on or prior to April 30, 2007.  

Item 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED 

STOCKHOLDER MATTERS 

The information required by this item is incorporated by reference from our definitive proxy statement to be filed 

pursuant to Regulation 14A on or prior to April 30, 2007.  

Item 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE  

The information required by this item is incorporated by reference from our definitive proxy statement to be filed 

pursuant to Regulation 14A on or prior to April 30, 2007.  

Item 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES 

The information required in this item is incorporated by reference from our definitive proxy statement to be filed 

pursuant to Regulation 14A on or prior to April 30, 2007.  

-22- 

 
 
 
 
 
 
 
 
 
PART IV  

Item 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES 

The exhibits required by Item 601 of the Regulations S-K filed as part of, or incorporated by reference in, this report are 

listed in the accompanying Exhibit Index.  

(a) 

1. 

The following documents are filed as part of this report: 

Financial Statements  

The consolidated Financial statements for the year ended December 31, 2006 commence on page F-1 of this report on 

Form 10-K.  

2. 

Financial Statement Schedules 

None.  

3. 

Exhibits  

The exhibits required by Item 601 of the Regulation S-K filed as part of, or incorporated by reference in, this report are listed in 
the accompanying Exhibit Index.  

-23- 

 
 
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

SIEBERT FINANCIAL CORP. 

Report of Independent Registered Public Accounting Firm 

Consolidated Statements of Financial Condition at December 31, 2006 and 2005 

Consolidated Statements of Income for each of the years in the three-year period ended December 31, 2006 

Consolidated Statements of Changes in Stockholders’ Equity for each of the years in the three-year period ended 

December 31, 2006 

Consolidated Statements of Cash Flows for each of the years in the three-year period ended December 31, 2006 

Notes to Consolidated Financial Statements 

SIEBERT, BRANDFORD, SHANK & CO., LLC 

Report of Independent Registered Public Accounting Firm 

Statements of Financial Condition at December 31, 2006 and 2005 

Statements of Operations for each of the years in the three-year period ended December 31, 2006 

Statements of Changes in Members’ Capital for each of the years in the three-year period ended December 31, 2006 

Statements of Cash Flows for each of the years in the three-year period ended December 31, 2006 

Notes to Financial Statements 

Page

F-1

F-2

F-3

F-4

F-5

F-6

F-17

F-18

F-19

F-20

F-21

F-22

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

Board of Directors and Stockholders 
Siebert Financial Corp.  

We have audited the accompanying consolidated statements of financial condition of Siebert Financial Corp. and subsidiaries (the 
“Company”) as of December 31, 2006 and 2005, and the related consolidated statements of income, changes in stockholders’ 
equity and cash flows for each of the years in the three-year period ended December 31, 2006. These financial statements are the 
responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on 
our audits.  

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements 
are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures 
in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable 
basis for our opinion.  

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position 
of Siebert Financial Corp. and subsidiaries as of December 31, 2006 and 2005, and the consolidated results of their operations and 
their cash flows for each of the years in the three-year period ended December 31, 2006 in conformity with U.S. generally 
accepted accounting principles.  

Eisner LLP  

New York, New York 
March 30, 2007  

F-1 

SIEBERT FINANCIAL CORP. AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION 

ASSETS 

Cash and cash equivalents 
Cash equivalents - restricted 
Receivable from clearing broker 
Furniture, equipment and leasehold improvements, net 
Investments in and advances to affiliates 
Prepaid expenses and other assets 
Intangibles, net 
Deferred taxes 

LIABILITIES AND STOCKHOLDERS’ EQUITY 

Liabilities: 

December 31, 

2006 

2005 

$  32,606,000  
1,300,000  
2,468,000  
510,000  
6,765,000  
1,211,000  
1,182,000  
827,000  

$ 30,980,000
1,300,000
2,404,000
828,000
4,428,000
992,000
1,494,000
601,000

$  46,869,000  

$ 43,027,000

Accounts payable and accrued liabilities 

$  6,460,000  

$

5,975,000

Commitments and contingent liabilities 

Stockholders’ equity: 

Common stock, $.01 par value; 49,000,000 shares authorized, 23,202,046 shares 

issued and 22,202,546 shares outstanding at December 31, 2006 and 23,039,402 
shares issued and 22,122,968 shares outstanding at December 31, 2005 

Additional paid-in capital 
Retained earnings 
Less: 999,500 and 916,434 shares of treasury stock at cost at December 31, 2006 and 

2005, respectively 

See notes to consolidated financial statements. 

232,000  
  18,719,000  
  25,962,000  

230,000
  18,063,000
  22,896,000

(4,504,000 ) 

(4,137,000)

  40,409,000  

  37,052,000

$  46,869,000  

$ 43,027,000

F-2 

 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
CONSOLIDATED STATEMENTS OF INCOME  

Revenue: 

Commissions and fees 
Investment banking 
Trading profits 
Income from equity investees 
Interest and dividends 

Expenses: 

Employee compensation and benefits 
Clearing fees, including floor brokerage 
Professional fees 
Advertising and promotion 
Communications 
Occupancy 
Interest 
Write off of advance to clearing broker 
Other general and administrative 

Income before provision for income taxes 
Provision for income taxes 

Net income 

Net income per share of common stock - basic 
Net income per share of common stock - diluted 

2006 

Year Ended December 31, 
2005 

2004 

$

$

24,713,000 
1,704,000 
754,000 
3,801,000 
1,647,000 

$

25,271,000  
2,372,000  
702,000  
1,849,000  
978,000  

23,798,000 
1,363,000 
761,000 
1,712,000 
470,000 

32,619,000 

31,172,000  

28,104,000 

10,977,000 
5,203,000 
3,798,000 
920,000 
1,711,000 
1,146,000 

11,427,000  
5,295,000  
4,296,000  
876,000  
1,728,000  
1,053,000  
2,000  

2,955,000 

3,282,000  

11,138,000 
4,242,000 
2,144,000 
1,107,000 
2,331,000 
1,067,000 
28,000 
1,500,000 
3,564,000 

26,710,000 

27,959,000  

27,121,000 

5,909,000 
2,484,000 

3,425,000 

0.15 
0.15 

$

$
$

3,213,000  
1,350,000  

1,863,000  

0.08  
0.08  

$

$
$

$

$
$

983,000 
450,000 

533,000 

0.02 
0.02 

Weighted average shares outstanding - basic 
Weighted average shares outstanding - diluted 

22,129,566 
22,252,851 

22,093,369  
22,127,940  

22,113,228 
22,276,562 

See notes to consolidated financial statements. 

F-3 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY 

Number
Of 
Shares 

Common Stock 

$.01 Par
Value 

Additional
Paid -In 
Capital 

Retained
Earnings 

Number
Of 
Shares 

Treasury Stock 

  Amount 

Total 

Balance - January 1, 2004 
Net income 
Treasury share purchases 

    22,983,917  $ 229,000  $ 17,931,000  $ 20,500,000 
533,000 

  761,903 

  139,713 

$ (3,525,000)  $ 35,135,000
533,000
(568,000)

(568,000) 

Balance - December 31, 2004 
Net income 
Treasury share purchases 
Issuance of shares in connection with exercise of 

employee stock options 

Balance - December 31, 2005 
Net income 
Treasury share purchases 
Issuance of shares in connection with exercise of 

employee stock options 

Dividend on common stock ($.08 per share) 
Tax benefit arising from exercise of employee stock 

options 

Employee stock based compensation 
Balance - December 31, 2006 

    22,983,917 

  229,000 

  17,931,000 

  21,033,000 
1,863,000 

  901,616 

  (4,093,000) 

14,818 

(44,000) 

55,485 

1,000 

132,000 

    23,039,402 

  230,000 

  18,063,000 

  22,896,000 
3,425,000 

  916,434 

  (4,137,000) 

83,066 

(367,000) 

162,644 

2,000 

447,000 

(359,000)   

  35,100,000
1,863,000
(44,000)

133,000

  37,052,000
3,425,000
(367,000)

449,000
(359,000)

51,000 
158,000 

    23,202,046  $ 232,000  $ 18,719,000  $ 25,962,000 

  999,500 

See notes to consolidated financial statements.

51,000
158,000
$ (4,504,000)  $ 40,409,000

F-4 

 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CASH FLOWS  

Year Ended December 31, 
2005 

2004 

2006 

Cash Flows From Operating Activities: 

Net income 
Adjustments to reconcile net income to net cash provided by operating 

$

3,425,000 

$

1,863,000  

$

533,000 

activities: 

Depreciation and amortization 
Income from equity investees 
Distribution from equity investees 
Deferred taxes 
Write-off of advance to clearing broker 
Employee stock based compensation 
Changes in: 

Securities owned, at market value 
Receivable from clearing broker 
Prepaid expenses and other assets 
Securities sold, not yet purchased, at market value 
Accounts payable and accrued liabilities 

780,000 
(3,801,000) 
1,427,000 
(226,000) 

158,000 

1,128,000  
(1,849,000 ) 
1,573,000  
(100,000 ) 

(64,000) 
(219,000) 

(33,000 ) 
547,000  

485,000 

(485,000 ) 

1,464,000 
(1,712,000)
1,231,000 
52,000 
1,500,000 

1,226,000 
(884,000)
268,000 
(6,000)
1,575,000 

Net cash provided by operating activities 

1,965,000 

2,644,000  

5,247,000 

Cash Flows From Investing Activities: 

Purchase of intangibles 
Purchase of furniture, equipment and leasehold improvements 
Collection (Payment) of advances made to equity investees 

(150,000) 
37,000 

(128,000 ) 
(373,000 ) 

(400,000)
(177,000)
(86,000)

Net cash used in investing activities 

(113,000) 

(501,000 ) 

(663,000)

Cash Flows From Financing Activities: 

Dividend on common stock 
Purchase of treasury shares 
Proceeds from exercise of options 
Tax benefit of exercised employee stock options 

(359,000) 
(367,000) 
449,000 
51,000 

(44,000 ) 
133,000  

(568,000)

Net cash (used in) provided by financing activities 

(226,000) 

89,000  

(568,000)

Net increase in cash and cash equivalents 
Cash and cash equivalents - beginning of year 

Cash and cash equivalents - end of year 
Supplemental Cash Flow Disclosures: 

Cash paid for: 
Interest 
Income taxes 

1,626,000 
30,980,000 

2,232,000  
  28,748,000  

4,016,000 
24,732,000 

$ 32,606,000 

$ 30,980,000  

$ 28,748,000 

$

2,444,000 

$
$

1,000  
812,000  

$
$

28,000 
741,000 

See notes to consolidated financial statements. 

F-5 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
SIEBERT FINANCIAL CORP. AND SUBSIDIARIES 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  

[1] 

Business:  

Siebert Financial Corp. (“Financial”), through its wholly owned subsidiary, Muriel Siebert & Co., Inc. (“Siebert”), 
engages in the business of providing discount brokerage services for customers, investment banking services for 
institutional clients and trading securities for its own account, and, through its wholly owned subsidiary, Siebert 
Women’s Financial Network, Inc. (“WFN”), engages in providing products, services and information all uniquely 
devoted to women’s financial needs. All significant intercompany accounts and transactions have been eliminated. 
Financial, Siebert and WFN collectively are referred to herein as the “Company”.  

The municipal bond investment banking business and related derivatives transactions is being conducted by Siebert 
Brandford Shank & Co., LLC (“SBS”), and SBS Financial Products Company, LLC (“SBSFP”), investees, which are 
accounted for by the equity method of accounting (see Note C). The equity method provides that Siebert record its share 
of the investees’ earnings or losses.  

[2] 

Securities Transactions:  

Securities transactions trading profits, commission revenues and related clearing expenses are recorded on a trade date 
basis.  

Siebert clears all its security transactions through two unaffiliated clearing firms on a fully disclosed basis. Accordingly, 
Siebert does not hold funds or securities for or owe funds or securities to its customers. Those functions are performed 
by the clearing firms, which are highly capitalized. Marketable securities are valued at market value. Interest is recorded 
on an accrual basis. Dividends are recorded on the ex-dividend date.  

[3] 

Income Taxes:  

The Company accounts for income taxes utilizing the asset and liability approach requiring the recognition of deferred 
tax assets and liabilities for the expected future tax consequences of temporary differences between the basis of assets 
and liabilities for financial reporting purposes and tax purposes. Financial files a consolidated federal income tax return, 
which includes Siebert and WFN.  

[4] 

Furniture, Equipment and Leasehold Improvements:  

Property and equipment is stated at cost less accumulated depreciation. Depreciation is calculated using the straight-line 
method over the estimated useful lives of the assets, generally five years. Leasehold improvements are amortized over 
the shorter of the estimated useful life or period of the lease.  

[5] 

Cash Equivalents:  

Cash equivalents consist of highly liquid investments purchased with original maturity of three months or less including 
money market funds and commercial paper.  

[6] 

Advertising Costs:  

Advertising costs are charged to expense as incurred.  

[7] 

Use Of Estimates:  

The preparation of financial statements in conformity with accounting principles generally accepted in the United States 
of America requires management to make estimates and assumptions that affect the reported amounts of assets and 
liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported 
amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. 

F-6 

 
 
 
 
 
 
 
 
 
NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)  

[8] 

Earnings Per Share:  

Basic earnings per share is calculated by dividing net income by the weighted average outstanding shares during the 
period. Diluted earnings per share is calculated by dividing net income by the number of shares outstanding under the 
basic calculation and adding all dilutive securities, which consist of options. The treasury stock method is used to reflect 
the dilutive effect of outstanding options, which, for 2006, 2005 and 2004 amounted to 123,285, 34,571 and 163,334 
additional shares, respectively, added to the basic weighted average outstanding shares of 22,129,566, 22,093,369 and 
22,113,228 in 2006, 2005 and 2004, respectively, and in 2006, 2005 and 2004, 1,288,466, 1,683,675 and 1,412,500 
common shares, respectively, issuable upon the exercise of options were not included in the computation of diluted 
income per share as the effect would have been anti-dilutive.  

[9] 

Investment Banking:  

Investment banking revenue includes gains and fees, net of syndicate expenses, arising from underwriting syndicates in 
which the Company participates. Investment banking management fees are recorded on the offering date, sales 
concessions on the settlement date and underwriting fees at the time the underwriting is completed and the income is 
reasonably determinable.  

[10] 

Cash Equivalents - Restricted:  

Cash equivalents - restricted represents $1,300,000 of cash invested in a money market account which Siebert is 
obligated to lend to SBS on a subordinated basis.  

Any outstanding amounts loaned bear interest at 8% per annum and are repayable on August 31, 2008.  

[11] 

Stock-Based Compensation:  

In December 2004, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 123R “Share-Based 
Payment” (“SFAS 123R”), which requires all share-based payments to employees, including grants of employee stock 
options, to be recognized in the statement of operations as an operating expense, based on their fair values on grant date. 
Prior to the adoption of SFAS 123R the Company accounted for stock based compensation using the intrinsic value 
method. The Company adopted the provisions of SFAS No. 123R effective January 1, 2006, using the modified 
prospective transition method. Under the modified prospective method, non-cash compensation expense is recognized 
for the portion of outstanding stock option awards granted prior to the adoption of SFAS 123R for which service has not 
been rendered, and for any future stock option grants. Accordingly, periods prior to adoption have not been restated. The 
Company recognizes share-based compensation costs as compensation expense on a straight-line basis over the requisite 
service periods of awards which would normally be the vesting period of the options. As a result of adopting SFAS No. 
123R, the Company’s income before income tax and net income for the year ended December 31, 2006 was $158,000 
and $93,000, lower than if it had continued to account for share-based compensation by the intrinsic value method. 
There was no effect on earnings per share. During 2006, 162,644 options were exercised with an intrinsic value of 
$123,000. Prior to the adoption of SFAS No. 123R, the Company presented cash flows resulting from the tax benefits of 
deductions from the exercise of stock options as operating cash flows in the Statement of Cash Flows. Since the adoption 
of SFAS No. 123R, cash flows resulting from the tax benefits of the tax deduction in excess of the compensation cost 
recognized for these options are classified as financing cash flows.  

The following table illustrates the effect on net income and earnings per share if the fair value based method had been 
applied to the prior periods.  

F-7 

 
 
 
 
 
NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)  

Net income, as reported 
Stock-based employee compensation determined under the fair value-based 

method, prior to the adoption of SFAS 123R 

Pro forma net income 

Net income per share – basic: 

As reported 
Pro forma 

Net income per share – diluted: 

As reported 
Pro forma 

[12] 

Intangibles:  

Year ended, 
December 31, 2005 

Year ended, 
December 31, 2004

$

$

$
$

$
$

1,863,000  

(424,000 ) 
1,439,000  

.08  
.07  

.08  
.07  

$

$

$
$

$
$

533,000 

(332,000)
201,000 

.02 
.01 

.02 
.01 

Purchased intangibles are principally being amortized using the straight-line method over estimated useful lives of three 
to five years (see Note E).  

[13] 

Valuation of Long-Lived Assets:  

The Company evaluates the recoverability of its long-lived assets and requires the recognition of impairment of long-
lived assets in the event the net book value of these assets exceeds the estimated future undiscounted cash flows 
attributable to these assets. The Company assesses potential impairment to its long-lived assets when there is evidence 
that events or changes in circumstances have made recovery of the assets’ carrying value unlikely. Should impairment 
exist, the impairment loss would be measured based on the excess of the carrying value of the assets over the assets’ fair 
value.  

[14] 

New Accounting Standards:  

In July 2006, the FASB issued FASB Interpretation No. 48, Accounting for Uncertainty in Income Taxes – an 
Interpretation of FASB Statement 109 (“FIN 48”), which clarifies the accounting for uncertainty in tax positions. This 
Interpretation provides that the tax effects from an uncertain tax position can be recognized in our financial statements 
only if the position is more likely than not of being sustained on audit, based on the technical merits of the position. The 
provision of FIN 48 are effective as of the beginning of fiscal 2007, with the cumulative effect of the change in 
accounting principle recorded as an adjustment to opening retained earnings. Management is currently evaluating the 
impact, if any, of FIN 48 on the Company’s financial statements.  

In September 2006, the Securities and Exchange Commission (“SEC”) staff issued Staff Accounting Bulleting No.108, 
“Considering the Effects of Prior Year Misstatements when Quantifying Misstatements in Current Year Financial 
Statements” (“SAB No.108”). SAB No.108 was issued to provide consistency in how registrants quantify financial 
statement misstatements. SAB 108 is required to be applied in connection with the preparation of the Company’s annual 
financial statement for the year ended December 31, 2006. The adoption of SAB No.108 did not have any impact on the 
Company’s financial statements. 

In September 2006, the Financial Accounting Standards Board issued SFAS No. 157 (“SFAS 157”), “Fair Value 
Measurements”. SFAS 157 defines fair value and establishes a framework for measuring fair value. It also expands the 
disclosures about the use of fair value to measure assets and liabilities. SFAS 157 is effective beginning the first fiscal 
year that begins after November 15, 2007. Management is currently evaluating the impact, if any, of the adoption of 
SFAS 157 on the Company’s financial statements.  

F-8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)  

In February 2007, the FASB issued SFAS No. 159, “The Fair Value Option for Financial Assets and Financial 
Liabilities.” SFAS No. 159 permits entities to choose to measure many financial instruments and certain other items at 
fair value that are not currently required to be measured at fair value. SFAS No. 159 is effective for fiscal years 
beginning after November 15, 2007, with early adoption permitted provided the entity also elects to apply the provisions 
of SFAS No. 157. The Company is currently evaluating the impact of adopting SFAS No. 159 on its consolidated 
financial statements. 

[15] 

Reclassification – Certain previous years adjustments have been reclassified to conform with current year presentations. 

NOTE B - INTUIT LAWSUIT  

Siebert filed a lawsuit against Intuit Inc. (“Intuit”) in New York State Supreme Court on September 17, 2003 seeking not less than 
$11.1 million in compensatory damages and $33.3 million in punitive damages for claims relating to the Joint Brokerage Service 
(the “JBS”) conducted during the years ended December 31, 2003 and 2002 under the Strategic Alliance Agreement between 
Siebert and Intuit. The Court denied Intuit’s motion to dismiss Siebert’s causes of action for breach of fiduciary duty, breach of 
contractual obligations to pay shared expenses, promissory estoppel, and breach of the implied covenant of good faith and fair 
dealing. The Court granted Intuit’s motion to dismiss Siebert’s causes of action for breach of the express covenant of good faith 
and fair dealing, misrepresentation and/or fraud, and its request for punitive damages. Intuit has counterclaimed against Siebert, 
seeking not less than $6.6 million. Siebert and Intuit have appealed from certain portions of the Court’s decision and Siebert has 
also moved for reargument of that decision regarding punitive damages. In November 2005, Intuit’s counsel was disqualified by 
the Court from representing Intuit in this action. The Court’s Appellate Division reversed the order of disqualification, but, 
thereafter, granted Siebert’s motion for leave to appeal to the Court of Appeals, New York’s highest court. All proceedings in the 
action are stayed pending Siebert’s appeal, which the Court of Appeals heard in March 2007. The outcome of this matter cannot 
now be predicted.  

NOTE C - INVESTMENT IN AFFILIATES  

Investment in and advances to, equity in income, of and distributions received from affiliates as of and for the years ended 
December 31, 2006 and 2005 consisting of the following:  

December 31, 2006 

Investment and advances 
Income from equity investees 
Distributions 

December 31, 2005 

Investment and advances 
Income from equity investees 
Distributions 

SBS 

  SBSFPC   TOTAL 

$ 5,307,000  
$ 2,885,000  
$ 1,378,000  

$ 1,458,000 
$ 916,000 
49,000 
$

$ 6,765,000 
$ 3,801,000 
$ 1,427,000 

SBS 

  SBSFPC   TOTAL   

$ 3,840,000  
$ 1,656,000  
$ 1,567,000  

$ 588,000 
$ 193,000 
6,000 
$

$ 4,428,000 
$ 1,849,000 
$ 1,573,000 

Amounts related to affiliates included in the accompanying financial statements for 2004 are attributable solely to SBS.  

Siebert and two individuals (the “Principals”) formed SBS to succeed to the tax-exempt underwriting business of the Siebert 
Brandford Shank division of Siebert. The agreements with the Principals provide that profits will be shared 51% to the Principals 
and 49% to Siebert.  

F-9 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
NOTE C - INVESTMENT IN AFFILIATES (CONTINUED)  

Summarized financial data of SBS is as follows:  

2006 

2005 

2004 

Total assets including secured demand note of 1,200,000 in each year due 

from Siebert 

$ 19,250,000 

$ 14,166,000 

$

Total liabilities including subordinated liabilities $1,200,000 in each year 

due to Siebert 

Total members’ capital 
Total revenue 
Net income 
Regulatory minimum net capital requirement 

8,556,000 
10,694,000 
26,235,000 
5,888,000 
490,000 

6,547,000 
7,619,000 
  21,086,000 
3,377,000 
356,000 

7,444,000 
17,222,000 
3,494,000 

During each of 2006, 2005 and 2004 Siebert charged SBS $240,000 for rent and general and administrative services, which 
Siebert believes approximates the cost of furnishing such services. In addition, during each of the years 2006, 2005 and 2004, 
Siebert earned interest income of $96,000, $96,000 and $110,000, respectively from SBS in connection with Siebert’s obligation 
to make a subordinated loan for up to $1,200,000 available to SBS and Siebert paid SBS interest earned on the restricted cash 
equivalents of $67,000, $52,000 and $22,000. (See Note J)  

Siebert’s share of undistributed earnings from SBS amounts to $4,848,000 and $3,341,000 at December 31, 2006 and 2005, 
respectively. Such amounts may not be immediately available for distribution to Siebert for various reasons including the amount 
of SBS’s available cash, the provisions of the agreement between Siebert and the Principals and SBS’s continued compliance 
with its regulatory net capital requirements.  

Financial entered into an Operating Agreement, effective as of April 19, 2005 (the “Operating Agreement”), with the two 
individual principals of SBS (the “Principals”) for the formation of SBSFPC. Pursuant to the terms of the Operating Agreement, 
Financial and each of the Principals made an initial capital contribution of $400,000 in exchange for a 33.33% initial interest in 
SBSFPC. SBSFPC engages in derivatives transactions related to the municipal underwriting business. The Operating Agreement 
provides that profit be shared 66.66% by the Principals and 33.33% by Financial.  

Siebert’s share of undistributed earnings of SBSFPC amounts to $1,058,000 and $188,000 at December 31, 2006 and December 
31, 2005, respectively.  

Summarized financial data of SBSFPC is as follows:  

Total assets 
Total liabilities 
Total members’ capital 
Total revenue 
Net income 

2006 

2005 

$ 49,209,000 
  44,842,000 
4,367,000 
5,495,000 
2,750,000 

$ 4,870,000 
3,107,000 
1,763,000 
1,185,000 
582,000 

F-10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE D - FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET  

Furniture, equipment and leasehold improvements consist of the following:  

Equipment 
Leasehold improvements 
Furniture and fixtures 

Less accumulated depreciation and amortization 

December 31, 

2006 

2005 

$

2,122,000  
162,000  
21,000  

$

2,251,000 
207,000 
21,000 

2,305,000  
(1,795,000 ) 

2,479,000 
(1,651,000)

$

510,000  

$

828,000 

Depreciation and amortization expense for the years ended December 31, 2006, 2005 and 2004 amounted to $468,000, $605,000 
and $741,000, respectively.  

NOTE E - INTANGIBLE ASSETS, NET  

In several transactions during September and October of 2000, WFN acquired the stock of WFN Women’s Financial Network, 
Inc. (“WFNI”) and HerDollar.com, Inc., respectively, companies in the development stage which had yet to commence principal 
operations, had no significant revenue and had assets consisting principally of websites, content and domain names, for aggregate 
consideration of $2,310,000 including costs. The transactions have been accounted for as purchases of assets consisting of 
domain name, website and content, and a non-compete agreement  

NOTE E - INTANGIBLE ASSETS, NET (CONTINUED)  

(the “Acquired Intangible Assets”). Related deferred tax assets attributable to net operating loss carryforwards of the acquired 
companies and deferred tax liabilities attributable to the excess of the statement bases of the acquired assets over their tax bases 
have been reflected in the accompanying consolidated financial statements as an adjustment to the carrying amount of such 
intangibles (see Note F).  

Intangible assets consist of the following:  

Amortizable assets: 
Website, content and non-compete 
Retail brokerage accounts 

Unamortized intangible assets: 
Domain name/intellectual property 

Amortization expense 

Estimated amortization expense is as follows:  

Year Ending 
December 31,   

2007 
2008 
2009 

December 31, 2006 

December 31, 2005 

Gross 
Carrying 
Amount 

Accumulated
Amortization  

Gross 
Carrying 
Amount 

Amortization
Accumulated  

$

$

$

2,350,000 
2,588,000 

4,938,000 

750,000 

$

$

$

2,350,000 
2,156,000 

4,506,000 

312,000 

$

$

$

2,350,000  
2,588,000  

4,938,000  

750,000  

$

$

$

2,350,000 
1,844,000 

4,194,000 

523,000 

$

$

312,000  
92,000  
28,000  

432,000  

F-11 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
  
 
 
  
 
 
 
 
 
  
 
 
NOTE F - INCOME TAXES  

Income tax provision consists of the following:  

Federal income tax provision (benefit): 

Current 
Deferred 

State and local tax provision (benefit): 

Current 
Deferred 

Total tax provision (benefit): 

Current 
Deferred 

Year Ended December 31, 
2005 

2004 

2006 

$

2,049,000 
(183,000) 

$

1,080,000  
(81,000 ) 

$

253,000 
42,000 

1,866,000 

999,000  

295,000 

661,000 
(43,000) 

370,000  
(19,000 ) 

145,000 
10,000 

618,000 

351,000  

155,000 

2,710,000 
(226,000) 

1,450,000  
(100,000 ) 

398,000 
52,000 

$

2,484,000 

$

1,350,000  

$

450,000 

A reconciliation between the income tax provision and income taxes computed by applying the statutory Federal income tax rate 
to income before taxes is as follows:  

Year Ended December 31, 
2005 

2004 

2006 

Expected income tax provision at statutory Federal tax rate (34%) 
State and local taxes, net of Federal tax benefit 
Permanent difference 
Other 

$

2,009,000 
408,000 
100,000 
(33,000) 

$ 1,092,0000  
258,000  

$

335,000 
79,000 

36,000 

Income tax expense 

$

2,484,000 

$ 1,350,0000  

$

450,000 

Deferred income taxes reflect the impact of temporary differences between the amounts of assets and liabilities for financial 
reporting purposes and their tax basis. The principal items giving rise to deferred tax assets (liabilities) are as follows:  

Net operating losses 
Acquired Intangible assets 
Furniture, equipment and leasehold improvements 
Unrealized gain - SBSFP 
Retail brokerage accounts 

December 31, 

2006 

2005 

$

$

377,000  
(315,000 ) 
81,000  

684,000  

402,000 
(315,000)
(84,000)
(40,000)
638,000 

$

827,000  

$

601,000 

F-12 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
Management believes that it is more likely than not that the deferred tax asset will be realized, and therefore no valuation 
allowance has been provided.  

Net operating loss carryforwards of $897,000 at December 31, 2006, which are attributable to WFN, expire through 2020. 
Utilization of such net operating loss carryforwards is subject to annual limitations under Section 382 of the Internal Revenue 
Code.  

In 2006, the Company reduced current taxes payable by $51,000, resulting from the deductibility of the difference between the 
exercise price of nonqualifying stock options granted by the Company and the market value of the stock on the dates of exercise. 
The tax benefit was recorded as a credit to paid-in capital.  

NOTE G - STOCKHOLDERS’ EQUITY  

Siebert is subject to the SEC’s Uniform Net Capital Rule (Rule 15c3-1), which requires the maintenance of minimum net capital. 
Siebert has elected to use the alternative method, permitted by the rule, which requires that Siebert maintain minimum net capital, 
as defined, equal to the greater of $250,000 or 2 percent of aggregate debit balances arising from customer transactions, as 
defined. The Net Capital Rule of the New York Stock Exchange also provides that equity capital may not be withdrawn or cash 
dividends paid if resulting net capital would be less than 5% of aggregate debits. At December 31, 2006 and 2005, Siebert had net 
capital of approximately $27,723,000 and $25,590,000, respectively, as compared with net capital requirements of $250,000. 
Siebert claims exemption from the reserve requirement under Section 15c3-3(k)(2)(ii).  

The 1998 Restricted Stock Award Plan (the “Award Plan”), provides for awards of not more than 60,000 shares of the 
Company’s common stock, subject to adjustments for stock splits, stock dividends and other changes in the Company’s 
capitalization, to key employees, to be issued either immediately after the award or at a future date. As provided in the Award 
Plan and subject to restrictions, shares awarded may not be disposed of by the recipients for a period of one year from the date of 
the award. Cash dividends on shares awarded are held by the Company for the benefit of the recipients and are paid upon lapse of 
the restrictions. No awards were granted in 2006, 2005 and 2004. As of December 31, 2006, 18,600 common shares are available 
for future awards under the award plan.  

On May 15, 2000, the Board of Directors of the Company authorized a buy back of up to one million shares of common stock. 
Shares will be purchased from time to time in the open market and in private transactions. Through December 31, 2006, 999,500 
shares were purchased at an average price of $4.51.  

On August 9, 2006, the Board of Directors declared a dividend of eight cents per share on common stock of the Company, which 
was paid on August 30, 2006 to shareholders of record at the close of business on August 21, 2006. The Chief Executive Officer 
of the Company waived the right to receive the dividend in excess of the aggregate amount paid to other shareholders which 
amounted to approximately $180,000.  

NOTE H - OPTIONS  

The Company’s 1997 Stock Option Plan, as amended, (the “Plan”) authorizes the grant of options to purchase up to an aggregate 
of 4,200,000 shares, subject to adjustment in certain circumstances. Both non-qualified options and options intended to qualify as 
“Incentive Stock Options” under Section 422 of the Internal Revenue Code, as amended, may be granted under the Plan. A Stock 
Option Committee of the Board of Directors administers the Plan. The committee has the authority to determine when options are 
granted, the term during which an option may be exercised (provided no option has a term exceeding 10 years), the exercise price 
and the exercise period. The exercise price shall generally be not less than the fair market value on the date of grant. No option 
may be granted under the Plan after December 2007. Generally, employee options vest 20% per year for five years and expire ten 
years from the date of grant. At December 31, 2006, options for 2,027,915 shares of common stock are available for grant under 
the Plan.  

F-13 

NOTE H – OPTIONS (CONTINUED)  

A summary of the Company’s stock option transaction for the three years ended December 31, 2006 is presented below:  

2006 

2005 

2004 

Weighted
Average
Exercise
Price 

Shares 

Weighted 
Average 
Exercise 
Price 

Shares 

Weighted
Average
Exercise
Price 

$
$
$
$

$

$

$

4.11 
2.81 
3.13 
0.00 

  1,803,930 
$
$
90,000 
(4,580)  $
$
0 

4.08
4.60
3.85
0.00

4.16 

  1,889,350 

$

4.11

4.14 

  1,556,950 

1.42 

$

$

4.06

3.01

Shares 

1,889,350 
200,000 
(265,255) 
(55,485) 

4.16 
2.75 
4.03 
2.76 

4.16 

1,768,610 

4.16 

4.32 

1,613,410 

1.85 

Outstanding - beginning of the year   
Granted 
Forfeited 
Exercised 

  1,768,610 
25,000 
(27,000) 
(162,644) 

Outstanding - end of year 

(a)    1,603,966 

Fully vested and expected to vest at 

year end 

(a)    1,603,966 

Exercisable at end of year 

(b)    1,520,466 

Weighted average fair value of 

options granted 

$
$
$
$

$

$

$

$

(a) 

(b) 

Weighted average remaining contractual terms of 4.6 years and aggregate intrinsic value of $353,000.  

Weighted average remaining contractual terms of 4.5 years and aggregate intrinsic value of $302,000.  

As of December 31, 2006, there was $167,000 of unrecognized compensation costs related to unvested options which is expected 
to be recognized over a weighted-average period of 5 years.  

The fair value of each option award is estimated on the date of grant using the Black-Sholes option pricing model using the 
following weighted-average assumptions for the three years ended December 31, 2006:  

Dividend yield 
Expected volatility 
Risk-free interest rate 
Expected life (in years) 

2006 
0.00% 
50.40% 
4.82% 
7.5 

2005 
0.00 % 
53.00 % 
4.30 % 
5.00  

2004 
0.00% 
52.00% 
3.71% 
7.78 

During 2006, the Company took into consideration guidance contained in SFAS No. 123R and SAB No. 107 when reviewing and 
developing assumptions for the 2006 grants. The weighted average expected life for the 2006 grants of 7.5 years reflects the 
alternative simplified method permitted by SAB No. 107, which defines the expected life as the average of the contractual term of 
the options and the weighted-average vesting period for all option tranches. Expected volatility for the 2006 option grants is based 
on historical volatility over the expected term.  

NOTE I - FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET RISK AND CONCENTRATIONS OF CREDIT RISK  

In the normal course of business, Siebert enters into transactions in various financial instruments with off-balance sheet risk. This 
risk includes both market and credit risk, which may be in excess of the amounts recognized in the statement of financial 
condition.  

F-14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Retail customer transactions are cleared through clearing brokers on a fully disclosed basis. In the event that customers are unable 
to fulfill their contractual obligations, the clearing broker may charge Siebert for any loss incurred in connection with the 
purchase or sale of securities at prevailing market prices to satisfy customers’ obligations. Securities transactions entered into as 
of December 31, 2006 settled with no adverse effect on Siebert’s financial condition. Siebert regularly monitors the activity in its 
customer accounts for compliance with its margin requirements.  

NOTE J - COMMITMENTS AND CONTINGENT LIABILITIES  

Siebert terminated the fully disclosed clearing agreement (the “Clearing Agreement”) with Pershing LLC (formerly the Pershing 
division of Donaldson, Lufkin & Jenrette Securities Corporation) (“Pershing”) in 2003. Based on consultation with counsel, 
Siebert believes that the $1,500,000 that it advanced to Pershing in January 2003 should have been returned and that Pershing 
may be liable for damages. Pershing has expressed its belief that it is entitled to retain the advance and receive a minimum of $3 
million for its unreimbursed costs, a termination fee of $500,000 and $5 million for lost revenues. Siebert in 2004 decided not to 
commence proceedings against Pershing and charged off the $1,500,000 advance to Pershing. Siebert and Pershing in 2005 
entered into a Limited Release Agreement under which Siebert received a release from the $3 million disputed claims for 
unreimbursed fees and costs, and Pershing was released from any liability to Siebert based upon the disputed fees and costs, and 
Siebert paid a consideration to Pershing that had been previously accrued by Siebert. Siebert believes the Pershing claims are 
without merit and that the ultimate outcome of this matter will not have a material adverse effect on the Company’s results of 
operations or financial position.  

The Company rents discount retail brokerage and other office space under long-term operating leases expiring in various periods 
through 2011. These leases call for base rent plus escalations for taxes and operating expenses.  

Future minimum base rental payments under these operating leases are as follows:  

Year Ending 
December 31,   

2007 
2008 
2009 
2010 
2011 

Amount 

950,000  
900,000  
650,000  
470,000  
470,000  

$

3,440,000  

Rent expense, including escalations for operating costs, amounted to approximately $1,071,000, $985,000 and $984,000 for the 
years ended December 31, 2006, 2005 and 2004, respectively. Rent is being charged to expense over the entire lease term on a 
straight-line basis.  

In addition to the Pershing matter, Siebert is party to certain claims, suits and complaints arising in the ordinary course of 
business. In the opinion of management, all such claims, suits and complaints are without merit, or involve amounts which would 
not have a significant effect on the financial position or results of operations of the Company. The Company believes that 
adequate provisions have been made for such matters.  

Siebert sponsors a defined contribution retirement plan under Section 401(k) of the Internal Revenue Code that covers 
substantially all employees. Participant contributions to the plan are voluntary and are subject to certain limitations. Siebert may 
also make discretionary contributions to the plan. No contributions were made by Siebert in 2006, 2005 and 2004.  

Siebert is party to a Secured Demand Note Collateral Agreement with SBS which obligates Siebert to lend SBS, on a 
subordinated basis, up to $1,200,000. Amounts that Siebert is obligated to lend under this arrangement are reported as “cash 
equivalents - restricted”, currently in the amount of $1,300,000. As of December 31, 2006, no amount had been loaned to SBS.  

F-15 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
NOTE K – FAIR VALUE OF FINANCIAL INSTRUMENTS  

The carrying amounts reflected in the consolidated statements of financial condition for cash, cash equivalents, receivable from 
broker, accounts payable and accrued liabilities approximate fair value due to the short term maturities of those instruments.  

NOTE L - SUMMARIZED QUARTERLY FINANCIAL DATA (UNAUDITED)  

Revenue 
Net income 
Earnings per share: 
Basic 
Diluted 

2006 

2005 

First 
Quarter 
$  7,830,000  
$  552,000  

Second 
Quarter 
$  8,856,000 
$  1,341,000 

Third 
Quarter 
$ 7,732,000  
897,000  
$

Fourth 
Quarter 
$ 8,201,000  
635,000  
$

First 
Quarter 
$ 7,226,000 
181,000 
$

Second 
Quarter 
$ 7,996,000  
594,000  
$

Third 
Quarter 
$  8,102,000  
542,000  
$ 

Fourth 
Quarter 
$ 7,848,000 
546,000 
$

$ 
$ 

0.02  
0.02  

$ 
$ 

0.06 
0.06 

$
$

0.04  
0.04  

$
$

0.03  
0.03  

$
$

0.01 
0.01 

$
$

0.03  
0.03  

$ 
$ 

0.02  
0.02  

$
$

0.02 
0.02 

F-16 

 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

Board of Managers 
Siebert, Brandford, Shank & Co., L.L.C. 
New York, New York  

We have audited the accompanying statements of financial condition of Siebert, Brandford, Shank & Co., L.L.C. as of December 
31, 2006 and 2005, and the related statements of operations, changes in members’ capital, and cash flows for each of the years in 
the three-year period ended December 31, 2006. These financial statements are the responsibility of the Company’s management. 
Our responsibility is to express an opinion on these financial statements based on our audits.  

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements 
are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures 
in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable 
basis for our opinion.  

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Siebert, 
Brandford, Shank & Co., L.L.C. as of December 31, 2006 and 2005, and the results of its operations and its cash flows for each of 
the years in the three-year period ended December 31, 2006 in conformity with U.S. generally accepted accounting principles.  

New York, New York 
February 26, 2007  

F-17 

SIEBERT, BRANDFORD, SHANK & CO., L.L.C.  

Statements of Financial Condition  

ASSETS 

Cash and cash equivalents 
Securities owned, at market value 
Accounts receivable 
Receivable from affiliate 
Receivable from broker 
Secured demand note 
Furniture and equipment and leasehold improvements, net 
Other assets 

LIABILITIES AND MEMBERS’ CAPITAL 

Liabilities: 

Payable to affiliate 
Accounts payable and accrued expenses 

Commitments and contingency 

Subordinated debt 

Members’ capital 

December 31, 

2006 

2005 

$

9,916,728  

1,311,516  
10,909  
6,153,128  
1,200,000  
194,745  
462,636  

$ 10,512,082 
580,145 
1,020,294 
21,997 
168,047 
1,200,000 
248,595 
414,736 

$ 19,249,662  

$ 14,165,896 

$

55,556  
7,300,510  

$

101,902 
5,245,204 

7,356,066  

5,347,106 

1,200,000  

1,200,000 

  10,693,596  

7,618,790 

$ 19,249,662  

$ 14,165,896 

See Notes to Financial Statements 

F-18 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
SIEBERT, BRANDFORD, SHANK & CO., L.L.C.  

Statements of Operations  

Revenues: 

Investment banking 
Trading profits 
Interest and other 

Expenses: 

Employee compensation and benefits 
Clearing fees 
Communications 
Occupancy 
Professional fees 
Interest 
General and administrative 

Year Ended December 31, 
2005 

2004 

2006 

$ 22,175,826 
3,315,250 
743,533 

$ 18,085,786  
2,597,064  
403,260  

$ 15,779,505 
1,358,959 
83,870 

26,234,609 

  21,086,110  

17,222,334 

15,563,860 
365,216 
593,246 
655,677 
290,797 
96,000 
2,781,986 

  12,890,686  
370,003  
539,191  
640,666  
633,137  
96,000  
2,539,257  

9,963,888 
122,448 
356,939 
477,668 
744,635 
110,000 
1,952,983 

20,346,782 

  17,708,940  

13,728,561 

Net income 

$

5,887,827 

$

3,377,170  

$

3,493,773 

See Notes to Financial Statements 

F-19 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
SIEBERT, BRANDFORD, SHANK & CO., L.L.C.  

Statements of Changes in Members’ Capital  

Balance - January 1, 2004 
Distributions to members 
Net income 

Balance - December 31, 2004 
Distributions to members 
Net income 

Balance - December 31, 2005 
Distributions to members 
Net income 

Balance - December 31, 2006 

See Notes to Financial Statements 

$

6,462,836 
(2,512,219)
3,493,773 

7,444,390 
(3,202,770)
3,377,170 

7,618,790 
(2,813,021)
5,887,827 

$ 10,693,596 

F-20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIEBERT, BRANDFORD, SHANK & CO., L.L.C.  

Statements of Cash Flows  

Cash flows from operating activities: 

Net income 
Adjustments to reconcile net income to net cash provided by operating 

activities: 
Depreciation and amortization 
Changes in: 

Securities owned, at market value 
Accounts receivable 
Receivable from broker 
Other assets 
(Receivable from) payable to affiliate 
Accounts payable and accrued expenses 

Year Ended December 31, 
2005 

2004 

2006 

$

5,887,827 

$

3,377,170  

$

3,493,773 

77,491 

68,824  

46,498 

580,145 
(291,222) 
(5,985,081) 
(47,900) 
(35,258) 
2,055,305 

(570,134 ) 
487,692  
(160,569 ) 
(71,305 ) 
(45,983 ) 
1,689,829  

5,276 
(1,119,783)
(434)
(67,708)
86,152 
1,085,165 

Net cash provided by operating activities 

2,241,307 

4,775,524  

3,528,939 

Cash flows used in investing activities: 
Purchase of property and equipment 

Cash flows used in financing activities: 

Distributions to members 

Net increase in cash and cash equivalents 
Cash and cash equivalents - beginning of year 

(23,640) 

(113,722 ) 

(121,346)

(2,813,021) 

(3,202,770 ) 

(2,512,219)

(595,354) 
10,512,082 

1,459,032  
9,053,050  

895,374 
8,157,676 

Cash and cash equivalents - end of year 

$

9,916,728 

$ 10,512,082  

$

9,053,050 

Supplemental disclosures of cash flow information: 

Taxes paid 
Interest paid 

$
$

152,000 
96,000 

$
$

120,000  
96,000  

$
$

120,000 
110,000 

See Notes to Financial Statements 

F-21 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
SIEBERT, BRANDFORD, SHANK & CO., L.L.C. 

Notes to Financial Statements  
December 31, 2006 

NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  

[1] 

Organization and basis of presentation:  

Siebert, Brandford, Shank & Co., L.L.C. (“SBS” or the “Company”) was formed on March 10, 1997 to engage in the 
business of tax-exempt underwriting and related trading activities. The Company qualifies as a Minority and Women’s 
Owned Business Enterprise in certain municipalities.  

[2] 

Securities transactions:  

Securities transactions, commissions, revenues and expenses are recorded on a trade date basis. Securities owned are 
valued at market value.  

Dividends are recorded on the ex-dividend date, and interest income and expense are recognized on an accrual basis. 

[3] 

Investment banking:  

Investment banking revenues include gains and fees, net of syndicate expenses, arising primarily from municipal bond 
offerings in which the Company acts as an underwriter or agent. Investment banking management fees are recorded on 
offering date, sales concessions on settlement date, and underwriting fees at the time the underwriting is completed and 
the income is reasonably determinable.  

[4] 

Furniture, equipment and leasehold improvements, net: 

Furniture and equipment are stated at cost and depreciation is calculated using the straight-line method over the lives of 
the assets, generally five years. Leasehold improvements are amortized over the period of the lease. 

[5] 

Cash equivalents:  

For purposes of reporting cash flows, cash equivalents include money market funds. 

[6] 

Use of estimates:  

The preparation of financial statements in conformity with accounting principles generally accepted in the United States 
of America requires management to make estimates and assumptions that affect the reported amounts of assets and 
liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported 
amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. 

[7] 

Income taxes:  

The Company is not subject to federal income taxes. Instead, the members are required to include in their income tax 
returns their respective share of the Company’s income. The Company is subject to tax in certain state and local 
jurisdictions. 

F-22 

 
 
 
 
 
 
NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)  

[8] 

New accounting pronouncement:  

In September 2006, the Financial Accounting Standards Board issued SFAS No. 157 (“SFAS 157”), “Fair Value 
Measurements”. SFAS 157 defines fair value and established a framework for measuring fair value. It also expands the 
disclosures about the use of fair value to measure assets and liabilities. SFAS 157 is effective the first fiscal year that 
begins after November 15, 2007. Management is currently evaluating the impact, if any, of the adoption of SFAS 157 on 
the Company’s financial statements.  

NOTE B - SUBORDINATED BORROWINGS AND SECURED DEMAND NOTE RECEIVABLE  

The subordinated debt at December 31, 2006 and 2005 consists of a Secured Demand Note Collateral Agreement payable to 
Siebert, in the amount of $1,200,000, bearing interest at 8% and due August 31, 2008. Interest expense paid to Siebert for each of 
the years ended 2006, 2005 and 2004 amounts to $96,000, $96,000 and $110,000, respectively.  

The subordinated borrowings are available in computing net capital under the Securities and Exchange Commission’s (the 
“SEC”) Uniform Net Capital Rule. To the extent that such borrowing is required for the Company’s continued compliance with 
minimum net capital requirements, it may not be repaid.  

The secured demand note receivable of $1,200,000 is collateralized by cash equivalents of Siebert of approximately $1,300,000 at 
December 31, 2006 and 2005. Interest earned on the collateral amounted to approximately $67,000, $52,000 and $22,000 in 2006, 
2005 and 2004, respectively.  

NOTE C - FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET  

Furniture and equipment consist of the following:  

Equipment 
Furniture and fixtures 

Less accumulated depreciation and amortization 

2006 

2005 

$ 437,684 
170,492 

$ 435,068 
  149,468 

608,176 
(413,431) 

  584,536 
  (335,941) 

$ 194,745 

$ 248,595 

NOTE D - NET CAPITAL  

The Company is subject to the SEC’s Uniform Net Capital Rule 15c3-1, which requires the maintenance of minimum net capital 
and requires that the ratio of aggregate indebtedness to net capital, both as defined, shall not exceed 15 to 1. At December 31, 
2006 and 2005, the Company had net capital of $10,965,000 and $7,841,000, respectively, which was $10,474,000 and 
$7,485,000, respectively, in excess of its required net capital and its ratio of aggregate indebtedness to net capital was .67 to 1 and 
.68 to 1, respectively. The Company claims exemption from the reserve requirements under Section 15c-3-3(k)(2)(ii).  

F-23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE E - COMMITMENTS AND CONTINGENCY  

The Company rents office space under long-term operating leases expiring through 2013. These leases call for base rent plus 
escalations for taxes and operating expenses. Future minimum base rent under these operating leases are as follows:  

Year  

2007 
2008 
2009 
2010 
2011 
Thereafter 

  Amount 

$

495,000 
407,000 
365,000 
201,000 
132,000 
297,000 

$ 1,897,000 

Rent expense including taxes and operating expenses for 2006, 2005 and 2004 amounted to $655,677, $640,666 and $477,668, 
respectively.  

NOTE F - OTHER  

During each of 2006, 2005 and 2004, the Company was charged $240,000 by Siebert for general and administrative services.  

F-24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf 

by the undersigned, thereunto duly authorized.  

SIEBERT FINANCIAL CORP. 

SIGNATURES 

By: 

/s/ MURIEL F. SIEBERT 
Muriel F. Siebert 
Chair and President 

Date: April 2, 2007 

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and 
in the capacities and on the dates indicated.  

Name 

Title 

/s/ Muriel F. Siebert 
Muriel F. Siebert 

/s/ Jeanne Rosendale 
Jeanne Rosendale 

/s/ Joseph M. Ramos, Jr. 
Joseph M. Ramos, Jr. 

/s/ Patricia L. Francy 
Patricia L. Francy 

/s/ Leonard M. Leiman 
Leonard M. Leiman 

/s/ Jane H. Macon 
Jane H. Macon 

/s/ Robert P. Mazzarella 
Robert P. Mazzarella 

/s/ Nancy S. Peterson 
Nancy S. Peterson 

Chair, President and Director 
(principal executive officer) 

Executive Vice President, 
and General Counsel 

Chief Financial Officer 
and Assistant Secretary 
(principal financial and 
accounting officer) 

Director 

Director 

Director 

Director 

Director 

  Date 

  April 2, 2007 

  April 2, 2007 

  April 2, 2007 

  April 2, 2007 

  April 2, 2007 

  April 2, 2007 

  April 2, 2007 

  April 2, 2007 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
   
 
 
   
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
EXHIBIT INDEX 

Exhibit No.  

2.1 

Description Of Document 
Plan and Agreement of Merger between J. Michaels, Inc. (“JMI”) and Muriel Siebert Capital Markets Group, Inc. 
(“MSCMG”), dated as of April 24, 1996 (“Merger Agreement”) (incorporated by reference to Siebert Financial 
Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

2.2 

  Amendment No. 1 to Merger Agreement, dated as of June 28, 1996 (incorporated by reference to Siebert 

Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

2.3 

  Amendment No. 2 to Merger Agreement, dated as of September 30, 1996 (incorporated by reference to Siebert 

Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

2.4 

  Amendment No. 3 to Merger Agreement, dated as of November 7, 1996 (incorporated by reference to Siebert 

Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

3.1 

3.2 

10.1 

10.2 

10.4 

10.5 

10.6 

10.7 

10.8 

10.9 

10.10 

10.11 

10.12 

Certificate of Incorporation of Siebert Financial Corp., formerly known as J. Michaels, Inc. originally filed on 
April 9, 1934, as amended and restated to date (incorporated by reference to Siebert Financial Corp.’s Form 10-K 
for the fiscal year ended December 31, 1997) 

By-laws of Siebert Financial Corp. (incorporated by reference to Siebert Financial Corp.’s Registration Statement 
on Form S-1 (File No. 333-49843) filed with the Securities and Exchange Commission on April 10, 1998) 

Siebert Financial Corp. 1998 Restricted Stock Award Plan (incorporated by reference to Siebert Financial 
Corp.’s Form 10-K for the fiscal year ended December 31, 1997) 

10(a) Siebert Financial Corp. 1997 Stock Option Plan (incorporated by reference to Siebert Financial Corp.’s 
Form 10-K for the fiscal year ended December 31, 1996) 

LLC Operating Agreement, among Siebert, Brandford, Shank & Co., LLC, Muriel Siebert & Co., Inc., Napoleon 
Brandford III and Suzanne F. Shank, dated as of March 10, 1997 (incorporated by reference to Siebert Financial 
Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

Services Agreement, between Siebert, Brandford, Shank & Co., LLC and Muriel Siebert & Co., Inc., dated as of 
March 10, 1997 (incorporated by reference to Siebert Financial Corp.’s Form 10-K for the fiscal year ended 
December 31, 1996) 

Siebert Financial Corp. 1998 Restricted Stock Award Plan (incorporated by reference to Siebert Financial 
Corp.’s Form 10-K for the fiscal year ended December 31, 1997) 

Stock Option Agreement, dated March 11, 1997, between the Company and Patricia L. Francy (incorporated by 
reference to Siebert Financial Corp.’s Registration Statement on Form S-8 (File No. 333-72939) filed with the 
Securities and Exchange Commission on February 25, 1999) 

Stock Option Agreement, dated March 11, 1997, between the Company and Jane H. Macon (incorporated by 
reference to Siebert Financial Corp.’s Registration Statement on Form S-8 (File No. 333-72939) filed with the 
Securities and Exchange Commission on February 25, 1999) 

Stock Option Agreement, dated March 11, 1997, between the Company and Monte E. Wetzler (incorporated by 
reference to Siebert Financial Corp.’s Registration Statement on Form S-8 (File No. 333-72939) filed with the 
Securities and Exchange Commission on February 25, 1999) 

Employment Agreement, dated as of April 9, 1999, between the Company and Daniel Jacobson (incorporated by 
reference to Siebert Financial Corp.’s Form 10-Q for the quarter ended September 30, 1999) 

Strategic Alliance Agreement, dated as of April 29, 2002, by and between Intuit Inc, Muriel Siebert & Co., Inc. 
and Investment Solutions, Inc. (incorporated by reference to Siebert Financial Corp.’s Form 10-Q for the quarter 
ended June 30, 2002.) 

Fully Disclosed Clearing Agreement, dated April 30, 2002, by and between the Pershing Division of Donaldson, 
Lufkin and Jenrette Securities Corporation and Muriel Siebert & Co., Inc. (incorporated by reference to Siebert 
Financial Corp.’s Form 10-Q for the quarter ended June 30, 2002.) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit No.  
  10.13 

  Operating Agreement of SBS Financial Products Company, LLC, dated effective as of April 19, 2005, by and 
among Siebert Financial Corp., Napoleon Brandford III and Suzanne Shank. (incorporated by reference to 
Siebert Financial Corp.’s Current Report on Form 8-K filed with the Securities and Exchange Commission on 
May 17, 2005) 

Description Of Document 

  21 

Subsidiaries of the registrant (incorporated by reference to Siebert Financial Corp.’s Annual Report on Form 10-
K for the year ended December 31, 2001) 

  23 

Consent of Independent Auditors 

  31.1 

  31.2 

  32.1 

  32.2 

Certification of Muriel F. Siebert pursuant to Securities Exchange Act Rules 13a-14 and 15d-14, as adopted 
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 

Certification of Joseph M. Ramos, Jr. pursuant to Securities Exchange Act Rules 13a-14 and 15d-14, as adopted 
pursuant to Section 302 of the Sarbanes-Oxley act of 2002. 

Certification of Muriel F. Siebert of Periodic Financial Report under Section 906 of the Sarbanes-Oxley Act of 
2002 

Certification of Joseph M. Ramos, Jr. of Periodic Financial Report under Section 906 of the Sarbanes- Oxley Act 
of 2002 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 23  

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

We consent to the incorporation by reference in the Registration Statements (Form S-8 No. 333-43837, No. 333-43839, No. 333-
72939 and No. 333-102701, and Form S-3, No. 333-81037) of Siebert Financial Corp. and in the related prospectus of our report 
dated March 30, 2007 with respect to the consolidated financial statements of Siebert Financial Corp. included in this Annual 
Report on Form 10-K for the year ended December 31, 2006. We also consent to the incorporation by reference of our report 
dated February 26, 2007 with respect to the financial statements of Siebert, Brandford, Shank & Co., L.L.C. included in this 
Annual Report on Form 10-K.  

Eisner LLP  

New York, New York  
March 30, 2007  

 
CERTIFICATION  
PURSUANT TO EXCHANGE ACT RULE 13A-14 AND 15D-14,  
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 31.1 

I, Muriel F. Siebert certify that:  

1. I have reviewed this report on Form 10-K of Siebert Financial Corp.;  

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this annual report;  

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented 
in this annual report;  

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:  

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed 
under our supervision, to ensure that material information relating to the registrant, including its consolidated 
subsidiaries, is made known to us by others within those entities, particularly during the period in which this annual 
report is being prepared;  

(b) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this annual report 
our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by 
this annual report based on such evaluation; and  

(c) Disclosed in this annual report any change in the registrant’s internal control over financial reporting that occurred 
during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that 
has materially affected, or is reasonably likely to materially affect, the registrants internal control over financial 
reporting; 

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons 
performing the equivalent functions):  

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report 
financial information; and 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 
registrant’s internal control over financial reporting.  

/s/ Muriel F. Siebert 
Muriel F. Siebert 
Chair and President  
(principal executive officer)  

Date: April 2, 2007  

 
 
 
 
 
CERTIFICATION  
PURSUANT TO EXCHANGE ACT RULE 13A-14 AND 15D-14,  
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 31.2 

I, Joseph M. Ramos, Jr. certify that:  

1. I have reviewed this report on Form 10-K of Siebert Financial Corp.;  

2. Based on my knowledge, this annual report does not contain any untrue statement of a material fact or omit to state a material 
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this annual report;  

3. Based on my knowledge, the financial statements, and other financial information included in this annual report, fairly present 
in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods 
presented in this annual report;  

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:  

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed 
under our supervision, to ensure that material information relating to the registrant, including its consolidated 
subsidiaries, is made known to us by others within those entities, particularly during the period in which this annual 
report is being prepared;  

(b) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this annual report 
our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by 
this annual report based on such evaluation; and  

(c) Disclosed in this annual report any change in the registrant’s internal control over financial reporting that occurred 
during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that 
has materially affected, or is reasonably likely to materially affect, the registrants internal control over financial 
reporting; 

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons 
performing the equivalent functions):  

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report 
financial information; and  

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 
registrant’s internal control over financial reporting.  

/s/ Joseph M. Ramos, Jr. 
Joseph M. Ramos, Jr.  
Chief Financial Officer  
(principal financial and accounting officer)  

Date: April 2, 2007  

 
 
 
 
 
CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO  
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 32.1  

In connection with the Annual Report of Siebert Financial Corp. (the “Company”) on Form 10-K for the year ended December 
31, 2006, as filed with the Securities and Exchange Commission (the “Report”), I, Muriel F. Siebert, in my capacity as Chair and 
President of the Company, hereby certify, pursuant to 18 U.S.C. ss. 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002, that to my knowledge:  

(1) the Report filed by the Company with the Securities and Exchange Commission fully complies with the requirements of 
Section 13(a) of the Securities and Exchange Act of 1934; and  

(2) the information contained in the Report fairly presents, in all material respects, the financial condition and results of 
operations of the Company for the period covered by the report.  

/s/ Muriel F. Siebert 
Muriel F. Siebert  
Chair and President  

Date: April 2, 2007  

A signed original of this written statement required by Section 906, or other documents authenticating, acknowledging, or 
otherwise adopting the signature that appears in typed form within the electronic version of this written statement required by 
section 906, has been provided to Siebert Financial Corp. and will be retained by Siebert Financial Corp. and furnished to the 
Securities and Exchange Commission or its staff upon request.  

 
 
 
 
CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO  
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 32.2 

In connection with the Annual Report of Siebert Financial Corp. (the “Company”) on Form 10-K for the year ended December 
31, 2006, as filed with the Securities and Exchange Commission (the “Report”), I, Joseph M. Ramos, Jr., in my capacity as Chief 
Financial Officer of the Company, hereby certify, pursuant to 18 U.S.C. ss. 1350, as adopted pursuant to Section 906 of the 
Sarbanes-Oxley Act of 2002, that to my knowledge:  

(1) the Report filed by the Company with the Securities and Exchange Commission fully complies with the requirements of 
Section 13(a) of the Securities and Exchange Act of 1934; and  

(2) the information contained in the Report fairly presents, in all material respects, the financial condition and results of 
operations of the Company for the period covered by the report. 

/s/ Joseph M. Ramos, Jr. 
Joseph M. Ramos, Jr.  
Chief Financial Officer  

Date: April 2, 2007 

A signed original of this written statement required by Section 906, or other documents authenticating, acknowledging, or 
otherwise adopting the signature that appears in typed form within the electronic version of this written statement required by 
section 906, has been provided to Siebert Financial Corp. and will be retained by Siebert Financial Corp. and furnished to the 
Securities and Exchange Commission or its staff upon request. 

 
 
 
 
OFFICERS

DIRECTORS

Muriel F. Siebert
Chairwoman & President
Chief Executive Officer

Ameen Esmail 
Executive Vice President
Director of Business Development

Joseph M. Ramos, Jr. 
Executive Vice President
Chief Financial Officer

Jeanne M. Rosendale
Executive Vice President
General Counsel 

Daniel Iesu
Secretary

Transfer Agent
American Stock Transfer 
& Trust Company

Independent Auditor
Eisner LLP

Muriel F. Siebert
Chairwoman & President
Chief Executive Officer

Patricia L. Francy
Retired Treasurer & Controller
Columbia University

Leonard M. Leiman
Counsel
Fulbright & Jaworski L.L.P.

Jane H. Macon, Esq. 
Partner
Fulbright & Jaworski L.L.P.

Robert P. Mazzarella
Retired President
Fidelity Investment Brokerage
Services, LLC

Nancy S. Peterson
President and Chief  
Executive Officer
Peterson Tool Company, Inc.

New York Headquarters
885 Third Avenue, 17th Floor, New York, NY 10022
Telephone: 877.327.8379 Fax: 212.486.2784

Offices In:

Beverly Hills
9693 Wilshire Boulevard, Beverly Hills, CA 90212
Telephone: 800.995.7880 Fax: 310.788.7888

Boca Raton 
4400 North Federal Highway, Suite 152, Boca Raton, FL 33431
Telephone: 800.728.3352 Fax: 561.368.9750

Jersey City
111 Town Square Place, Jersey City, NJ 07310
Telephone: 800.872.0711 Fax: 201.239.5741

Naples
400 Fifth Avenue South, Suite 100, Naples, FL 34102
Telephone: 800.293.3891 Fax: 239.435.9788

Palm Beach
240A South County Road, Palm Beach, FL 33480
Telephone: 800.909.4503 Fax: 561.802.4444

Surfside
9569 Harding Avenue, Surfside, FL 33154
Telephone: 800.773.2980 Fax: 305.868.5670 

Women’s Financial Network at Siebert
885 Third Avenue, 17th Floor, New York, NY 10022
Telephone: 877.936.4968 Fax: 212.486.2784

Siebert Brandford Shank & Co., L.L.C., offices located in:
Atlanta • Anchorage • Chicago • Dallas • Detroit • Fort Worth • Houston • Los Angeles •  Miami  
New York • Oakland • Orlando • San Antonio • San Diego • Seattle • Washington D.C. • Weehawken

www.siebertnet.com

M U R I E L S I E B E R T & C O . ,

I N C .

Member NYSE/NASD/SIPC • Established 1967 • NASDAQ Symbol SIEB