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Siebert Financial Corp.

sieb · NASDAQ Financial Services
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Ticker sieb
Exchange NASDAQ
Sector Financial Services
Industry Financial - Capital Markets
Employees 146
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FY2007 Annual Report · Siebert Financial Corp.
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Siebert Financial Corp. • 2007 Annual ReportSIEBERTFor more than 40 years, the Siebert name and brand have stood for integrity, innovation andcustomer service in the financial services industry. Founded in 1969 by Muriel Siebert, whoin 1967 became the first woman member of the New York Stock Exchange, our firm becamea discount broker on May 1, 1975, the first day it was permitted, and was also an earlyprovider of online brokerage services. Today, we are recognized as the country’s most promi-nent Woman-Owned Business Enterprise in the capital markets industry. In 2007, Siebert reaped the benefits of an unswerving focus on conservative business prin-ciples as macro economic events raised investor concerns about safety and soundness. In thisenvironment, our reputation for putting safety first became an even more valuable asset. Ourrevenues increased and we continued to invest in our future growth through development ofour new online trading platform and additional features we determined were required priorto making it generally available. Even as we enhance our Web-based business, we continueto strengthen personal relationships with our customers by offering those who prefer one-on-one interaction the services of professional registered representatives, both over the phoneand at our seven branch offices. We made further progress in our institutional brokerage andinvestment banking areas, participating in equity and debt underwritings and stock buybacksfor leading companies and adding new clients. Through our affiliate, Siebert BrandfordShank, L.L.C. we solidified our top ranking among women and minority owned municipalbond underwriters. At Siebert, our mission is the pursuit and delivery of value – both for our shareholders andfor our clients. Our focus is to drive growth by playing to our traditional strengths in selectareas of activity, while making continual advancements in our approach to take advantage ofever-evolving opportunities in the brokerage and capital markets areas. In this way, weremain true to the principles that have guided us and are well-positioned for the future.Advancing Our Vision In AChanging MarketplaceSIEBERTFINANCIALCORP.May 2008DearFellow Shareholders: Against the backdrop of a slowing economy and credit crunch spawned by the subprime mortgagemeltdown, the equity markets experienced extreme volatility during 2007, with swings as wide as 300points not uncommon in a single trading day.Concern about a lack of clear direction from the markets and the economy caused some individualinvestors to retreat to the sidelines. Nonetheless, we achieved significant progress on many fronts, cap-italizing on our strengths in retail and institutional brokerage, investment banking and underwriting.Financial PerformanceYour Company delivered positive earnings results throughout the year. Total 2007 revenue was $33.9million, up $5.1 million, or 17.7 percent, from 2006. Net income of $2.3 million, or $.10 cents pershare was a decrease of 34.1 percent over 2006 net income of $3,425,000 or $.15 per share. Netincome was reduced partly due to our ongoing investment in future growth through development ofour new online trading platform. This includes expenditures related to new features that are still being developed.Intuit Lawsuit UpdateAs you know, Siebert commenced a lawsuit against Intuit, Inc., in 2003 seekingexpenses and damages arising from the Joint Brokerage Service conductedunder the Strategic Alliance Agreement between Siebert and Intuit. Intuitcounterclaimed against Siebert for expenses and damages. Despite ourstrong belief in our case, your Company agreed to enter into a Stipulationand Order of Dismissal with Prejudice with Intuit, thus terminating thelitigation in October 2007 without any payments by either party. The par-ties also exchanged general releases. As a result of the settlement,$2,024,000 of liabilities recorded by Siebert for expenses prior to December31, 2003, were reversed in the fourth quarter of 2007. Siebert made the deci-sion to focus our time and resources on growing your Company as opposed tocontinuing the enormous costs incurred by lengthy and protracted litigation.Retail Brokerage ServicesOngoing announcements of much larger than anticipated subprime mortgage lossesincurred by banks, Wall Street firms and others caused investors to question the safety oftheir brokerage assets.Due to the fact that I have always run the firm conservatively, placing safety first, we wereable to speak from a very strong position regarding the issues of account protection andsafety of assets.We clear on a fully disclosed basis through National Financial Services LLC (NFS), aFidelity Investments company. NFS clears our clients’trades and is in custody of theiraccounts. In addition to account protection coverage required of all broker-dealers from the SecuritiesInvestment Protection Corp., National Financial has arranged for additional protection for cash and cov-ered securities to supplement its SIPC coverage. This additional protection is provided under a suretybond issued by the Customer Asset Protection Company (CAPCO), a licensed Vermont insurer with anA+ financial strength rating from Standard and Poor’s. NFS’excess-SIPC protection covers total accountnet equity for cash and securities in excess of the amounts covered by SIPC, for accounts of broker-deal-ers that clear through NFS. There is no specific dollar limit to the protection that CAPCO provides oncustomer accounts held at NFS. This provides Siebert clients the highest level of account protection avail-able in the brokerage industry.We maintain a solid foundation. Our balance sheet is strong and we have no investments in collateralizeddebt obligations or similar instruments. As a matter of policy, we do not take proprietary positions insecurities or make markets. In addition, we continue to differentiate ourselves through our:Competence— Our representatives can work large and sensitive orders through multiple electronic chan-nels as well as on the floor of the New York Stock Exchange; manage complex and advanced optionsstrategies; and direct orders to preferred market centers or electronic communications networks. Our pro-fessionals have access to the trading tools and technology that have become essential resources in anevolving world of high-speed electronic transactions.Customer Service— In an increasingly digital world, we provide investors a choice of whether to tradewith us online or through our professional, licensed registered representatives. We believe investorsdeserve to be treated as valued clients rather than anonymous account numbers and we aim to stand outfrom the crowd by consistently demonstrating that with every opportunity we have. Account Extras— In addition to the highest available level of account protection in the brokerage indus-try, we offer a choice of competitive taxable or tax-exempt money funds and margin interest rates amongthe lowest in the industry.We have often received recognition for our online brokerage service in surveys by independent industrypublications, such asKiplinger’sand Barron’s. As with our offline customers, we offer our online cus-tomers commissions and margin rates that are negotiable according to activity and/or account size. Webelieve our independent research offering is superior to much of the competition’s, with multiple third-party sources of analysts’opinions, real-time news and research updates and four third-party automatedstock selection systems. During 2007, we paused in our planned site development to add an enhanced security feature that willhelp us keep ahead of the curve on cyber-crime, unfortunately, an ever-increasing reality of today’s busi-ness environment. Besides other new features – for example, informative order tickets displaying posi-tions, balances and order status as well as real-time quotes, charts and news – the addition of this securi-ty feature delayed our planned roll-out. While we have excellent suppliers, this is a complex undertakingand the first time we have developed our own trading site. We are gratified that the new platform hasbegun a limited roll-out to clients and early feedback is generally positive.Going forward, we aim to position ourselves as the broker that provides a choice of excellence throughboth the electronic venue and highly professional human resources. We see this as the basis for an evenmore compelling value proposition and continued growth in our retail brokerage business. Siebert Capital MarketsThe Siebert Capital Markets (SCM) division provides high-quality brokerage services to institutionalclients and investment-banking services to corporations. Backed by the latest information technology andsystems, our traders and investment bankers offer value-added services to some of the nation’s largestinvestment managers, corporations and public retirement systems.The division continued to expand its business in 2007, acting as co-manager or underwriter in more than$107 billion of global debt and equity offerings. SCM participated in debt and equity transactions for over30 U.S. companies in 2007, including AT&TInc., Bank of America Corp., The Blackstone Group L.P.,IBM Corp., Kraft Foods, Inc., JPMorgan Chase & Co., Verizon Communications, Inc., and Wal-MartStores, Inc. As a result of these underwritings, Siebert retail clients have access to new issue debt andequity securities including corporates, preferreds and more.The division continues to add seasoned professionals to grow its business. On the institutional brokerageside, the trading department continues to bolster its electronic execution capabilities, resulting in a sig-nificant increase in its corporate share repurchase business.Municipal Underwriting Muriel Siebert and Co., Inc. owns 49 percent of Siebert Brandford Shank & Co., L.L.C. (SBS), whichhad Member’s Capital of approximately $9.9 million at the end of 2007. SBS has ranked in the top 25book-running senior-managing municipal bond underwriters for the past seven years. It is presentlyranked 18th and is also the nation’s number one book-running senior-managing municipal bond under-writer among woman and minority-owned firms.  In 2007, SBS acted as book-running senior manager on over $4.7 billion in municipal financings and co-managed over $75 billion. Senior-managed deals included $1.5 billion for the New York City MunicipalWater; $903 million for Houston Combined Utility System; $828 million for the State of Connecticut;$793 million for Philadelphia Water & Wastewater; and $676 million for the City of Newark HousingAuthority. Siebert’s financial statements report only on its 49 percent share of earnings and retained earn-ings of SBS.SBS continues to have considerable and growing value as a corporate asset. In addition, our retail bro-kerage clients gain an advantage through our affiliation with SBS, a relationship that gives them accessto new-issue municipal securities at initial public offering prices.Stock Buy BackOn May 15, 2000, the Board of Directors of the Company authorized a buy back of up to one millionshares of our common stock. Under this program, shares are purchased from time to time, at our discre-tion, in the open market and in private transactions. We have so far purchased 999,500 shares of our com-mon stock and 500 additional shares of our common stock may still be purchased under this program.On January 23, 2008, the Board of Directors of the Company authorized a buy back of up to 300,000shares of common stock. Shares will be purchased from time to time in the open market and inprivate transactions.Dividend DeclarationOn June 4, 2007, the Company declared a dividend of twelve cents per share on its common stock, whichwas paid on June 29, 2007, to shareholders of record at the close of business on June 20, 2007.Chairwoman and majority shareholder, Muriel F. Siebert waived her right to receive the dividend inexcess of the aggregate amount of dividend to be paid to other shareholders. As a result she received adividend of approximately $280,000 as compared to the amount of approximately $2.4 million that wouldhave been paid on her total holdings. The remaining waived amount of approximately $2.1 million willbe retained by the company as capital available for use in its business.Ms. Siebert and our Board of Directors intend to consider the payment of a regular annual dividend dur-ing the second quarter of each year based on earnings, capital requirements, economic forecasts and othersuch factors as are deemed relevant. Some portion of the Company’s earnings will be retained to providecapital for the operation and expansion of its business.AStrong FoundationWe continue to operate on conservative business principles. Our balance sheet remains sound, with $48million in assets at year-end, of which $36 million, or 76 percent, is in cash or cash equivalents, and nodebt, positioning us well for further growth and expansion. Our commitment to providing the best dis-count brokerage services is absolute, as is our dedication to integrity. We continue to pursue potentialopportunities throughout our core and ancillary businesses. We look forward to building on this strongfoundation, as we begin another year of shared progress and achievement, continuing to enhance thevalue and extend the scope of your Company.   Thank you for your support,Muriel SiebertChairwoman, President and Chief Executive OfficerP.S. We encourage all shareholders to take advantage of the Shareholder Discount Program throughwhich holders of at least 100 Siebert shares can receive a 10 percent commission discount plus two freetrades per year. For specific details, contact James Burzynski, Manager, New Accounts, at 800-872-0711and identify yourself as a shareholder. The New Accounts Department is open from 7:30 a.m. to 7:30 p.m.ET, Monday – Friday.UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 

Washington, D.C. 20549 

Form 10-K 
(Mark One) 

⌧ ANNUAL REPORT UNDER SECTION 13 OR 15(d) 
OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended: December 31, 2007 

(cid:134) TRANSITION REPORT UNDER SECTION 13 OR 15(d) 
OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from _____________ to __________ 

Commission file number 0-5703 

Siebert Financial Corp. 

(Exact name of registrant as specified in its charter)  

New York 
(State or other jurisdiction of 
incorporation or organization) 

885 Third Avenue, New York, New York 
(Address of principal executive offices) 

11-1796714 
(I.R.S. Employer 
Identification No.) 

10022 
(Zip Code) 

(212) 644-2400 
Registrant’s telephone number 

Securities registered under Section 12(b) of the Exchange Act: 

Title of each class 
NONE 

Name of each exchange on which registered 
NONE 

Securities registered under Section 12(g) of the Exchange Act: 

COMMON STOCK, PAR VALUE $.01 PER SHARE 
(Title of class)  

Indicate by checkmark if the registrant is a well known seasoned issuer, as defined in Rule 405 of the Securities Act. YES (cid:134) NO ⌧ 

Indicate by checkmark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  

YES (cid:134) NO ⌧  

Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has 
been subject to such filing requirements for the past 90 days. YES ⌧ NO (cid:134)  

Indicate by checkmark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not 
be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III 
of this Form 10-K or any amendment to this Form 10-K. (cid:134) 

Indicate  by  checkmark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer  or  a  smaller 
reporting company. (See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 
of the Exchange Act). Large accelerated filer (cid:134) Accelerated filer (cid:134) Non-accelerated filer (cid:134) Smaller reporting company ⌧  

Indicate by checkmark whether the registrant is a shell company (as defined in Rule 12b-2). YES (cid:134) NO ⌧  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  number  of  shares  of  the  Registrant’s  outstanding  Common  Stock,  as  of  March  11,  2008,  was  23,214,132  shares.  The 
aggregate market value of the Common Stock held by non-affiliates of the registrant (based upon the last sale price of the Common 
Stock  reported  on  the  Nasdaq  Stock  Market  as  of  the  last  business  day  of  the  registrant’s  most  recently  completed  second  fiscal 
quarter (June 30, 2007), was $8,795,338.  

Documents Incorporated by Reference: Proxy Statement to be filed pursuant to Regulation 14A of the Exchange Act on or 

before April 29, 2008, incorporated by reference into Part III.  

Special Note Regarding Forward-Looking Statements  

Statements in this Annual Report on Form 10-K, as well as oral statements that may be made by the Company or by officers, 
directors or employees of the Company acting on the Company’s behalf, that are not statements of historical or current fact constitute 
“forward  looking  statements”  within  the  meaning  of  the  Private  Securities  Litigation  Reform  Act  of  1995.  Such  forward  looking 
statements involve risks and uncertainties and known and unknown factors that could cause the actual results of the Company to be 
materially  different  from  historical  results  or  from  any  future  expressed  or  implied  by  such  forward  looking  statements,  including 
without  limitation:  changes  in  general  economic  and  market  conditions;  changes  and  prospects  for  changes  in  interest  rates; 
fluctuations  in  volume  and  prices  of  securities;  demand  for  brokerage  and  investment  banking  services;  competition  within  and 
without the discount brokerage business, including the offer of broader services; competition from electronic discount brokerage firms 
offering  greater  discounts  on  commissions  than  the  Company;  the  prevalence  of  a  flat  fee  environment;  decline  in  participation  in 
equity or municipal finance underwritings; limited trading opportunities; the method of placing trades by the Company’s customers; 
computer and telephone system failures; the level of spending by the Company on advertising and promotion; trading errors and the 
possibility  of  losses  from  customer  non-payment  of  amounts  due;  other  increases  in  expenses  and  changes  in  net  capital  or  other 
regulatory requirements.  

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PART I  

Item 1. BUSINESS  

General  

Siebert  Financial  Corp.  (the  “Company”)  is  a  holding  company  that  conducts  its  retail  discount  brokerage  and  investment 
banking business through its wholly-owned subsidiary, Muriel Siebert & Co., Inc., a Delaware corporation (“Siebert”). Muriel Siebert, 
the first woman member of the New York Stock Exchange, is our Chairwoman and President and owns approximately 90% of our 
outstanding common stock, par value $.01 per share (the “Common Stock”).  

Our principal offices are located at 885 Third Avenue, New York, New York 10022, and our phone number is (212) 644-
2400. Our Internet address is www.siebertnet.com. Our SEC filings are available through our website, where you are able to obtain 
copies  of  the  Company’s  public  filings  free  of  charge.  Our  Common  Stock  trades  on  the  Nasdaq  Global  Market  under  the  symbol 
“SIEB”.  

Business Overview  

Siebert’s principal activity is providing Internet and traditional discount brokerage and related services to retail investors and, 
through its wholly owned subsidiary, Siebert Woman’s Financial Network, Inc (“WFN”), engages in providing products, services and 
information all uniquely devoted to woman’s financial needs. Through its Capital Markets division, Siebert also offers institutional 
clients  equity  execution  services  on  an  agency  basis,  as  well  as  equity  and  fixed  income  underwriting  and  investment  banking 
services.  We  believe  that  we  are  the  largest  Woman-Owned  Business  Enterprise  (“WBE”)  in  the  capital  markets  business  in  the 
country. In addition, Siebert, Brandford, Shank & Co., LLC (“SBS”), a company in which Siebert holds a 49% ownership interest, is 
the largest Minority and Women’s Business Enterprise (“MWBE”) in the tax-exempt underwriting business in the country.  

The Retail Division  

Discount Brokerage and Related Services. Siebert became a discount broker on May 1, 1975, a date that would later come 
to be known as “May Day.” Siebert believes that it has been in business and a member of The New York Stock Exchange, Inc. (the 
“NYSE”)  longer  than  any  other  discount  broker.  In  1998,  Siebert  began  to  offer  its  customers  access  to  their  accounts  through 
SiebertNet, its Internet website. Siebert’s focus in its discount brokerage business is to serve retail clients seeking a wide selection of 
quality  investment  services,  including  trading  through  a  broker  on  the  telephone,  through  a  wireless  device  or  via  the  Internet,  at 
commissions  that  are  substantially  lower  than  those of full-commission firms  and  competitive  with  the national discount brokerage 
firms. Siebert clears its securities transactions on a fully disclosed basis through National Financial Services Corp. (“NFS”), a wholly 
owned subsidiary of Fidelity Investments.  

Siebert serves investors who make their own investment decisions. Siebert seeks to assist its customers in their investment 
decisions by offering a number of value added services, including easy access to account information. Siebert’s representatives are 
available  to  assist  customers  with  information  via  toll-free  800  service  Monday  through  Friday  between  7:30  a.m.  and  7:30  p.m. 
Eastern  Time.  Through  its  SiebertNet,  Mobile  Broker,  inter-active  voice  recognition  and  Siebert  MarketPhone  services,  24-hour 
access is available to customers.  

Independent Retail Execution Services. Siebert and our clearing agent monitor order flow in an effort to ensure that we are 
getting the best possible trade executions for customers. Siebert does not make markets in securities, nor does it take positions against 
customer orders.  

Siebert’s listed orders are routed by its clearing agent in a manner intended to afford its customers the opportunity for price 
improvement on all orders. Siebert’s over the counter orders are executed by its clearing agent through a network of Nasdaq market 
makers with no single market maker executing all trades. The firm also offers customers execution services through ARCA, Reuters’ 
Instinet™ systems and other electronic communication networks (“ECNs”)for an additional fee. These systems give customer’s access 
to  all  ECNs  before  and  after  regular  market  hours.  Siebert  believes  that  its  over-the  counter  executions  consistently  afford  its 
customers the opportunity for price improvement.  

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Customers  may  also  indicate  online  interest  in  buying  or  selling  fixed  income  securities,  including  municipal  bonds, 
corporate bonds, mortgage-backed securities, Government Sponsored Enterprises, Unit Investment Trusts or Certificates of Deposit. 
These transactions are serviced by registered representatives.  

Retail Customer Service. Siebert believes that superior customer service enhances its ability to compete with larger discount 
brokerage firms and therefore provides retail customers, at no additional charge, with personal service via toll-free access to dedicated 
customer  support personnel for  all of  its  products  and  services.  Customer  service personnel  are  located  in  each of Siebert’s  branch 
offices. Siebert presently has retail offices in New York, New York, Jersey City, New Jersey, Boca Raton, Surfside, Palm Beach and 
Naples,  Florida  and  Beverly  Hills,  California.  Siebert  uses  a  proprietary  Customer  Relationship  Management  System  that  enables 
representatives, no matter where located, to view a customer’s service requests and the response thereto. Siebert’s telephone system 
permits the automatic routing of calls to the next available agent having the appropriate skill set.  

Retirement Accounts. Siebert offers customers a variety of self-directed retirement accounts for which it acts as agent on all 
transactions. Custodial services are provided through an affiliate of NFS, the firm’s clearing agent, which also serves as trustee for 
such  accounts.  Each IRA,  SEP  IRA,  ROTH  IRA, 401(k)  and  KEOGH  account  can  be  invested  in mutual  funds, stocks,  bonds and 
other investments in a consolidated account.  

Customer  Financing.  Customers  margin  accounts  are  carried  through  Siebert’s  clearing  agent  which  lends  customers  a 
portion of the market value of certain securities held in the customer’s account. Margin loans are collateralized by these securities. 
Customers also may sell securities short in a margin account, subject to minimum equity and applicable margin requirements, and the 
availability  of  such  securities  to  be  borrowed.  In  permitting  customers  to  engage  in  margin,  short  sale  or  any  transaction,  Siebert 
assumes the risk of its customers’ failure to meet their obligations in the event of adverse changes in the market value of the securities 
positions. Both Siebert and its clearing agents reserve the right to set margin requirements higher than those established by the Federal 
Reserve Board.  

Siebert  has  established  policies  with  respect  to  maximum  purchase  commitments  for  new  customers  or  customers  with 
inadequate collateral to support a requested purchase. Managers have some flexibility in the allowance of certain transactions. When 
transactions  occur  outside  normal  guidelines,  accounts  are  monitored  closely  until  their  payment  obligation  is  completed;  if  the 
customer  does  not  meet  the  commitment,  steps  are  taken  to  close  out  the  position  and  minimize  any  loss.  Siebert  has  not  had 
significant credit losses in the last five years.  

Information and Communications Systems. Siebert relies heavily on the data technology platform provided by its clearing 
agent,  NFS  LLC  (“NFS”).  This  platform  offers  an  interface  to  NFS’  main  frame  computing  system  where  all  customer  account 
records  are  kept  and  is  accessible  by  Siebert’s  networks.  Browser  based  access  and  other  types  of  data  communications  are  also 
utilized and consumed by Siebert’s systems. Siebert’s representatives use NFS systems, by way of Siebert’s technology platform, to 
perform  daily  operational  functions  which  include  trade  entry,  trade  reporting,  clearing  related  activities,  risk  management  and 
account maintenance.  

Siebert’s data technology platform offers services used in direct relation to customer related activities as well as support for corporate 
use. Some of these services include email and messaging, market data systems and third party trading systems, business productivity 
tools and customer relationship management systems. Siebert’s branch offices are connected to the main offices in New York, New 
York  and  Jersey  City,  New  Jersey  via  a  virtual  private  network.  Siebert’s  data  network  is  designed  with  redundancy  in  case  of  a 
significant business disruption occurs.  

Siebert’s  voice  network  offers  a  call  center  feature  that  can  route  and  queue  calls  for  certain  departments  within  the  organization. 
Additionally,  the  systems  call  manager  offers  reporting  and  tracking  features  which  enable  staff  to  determine  how  calls  are  being 
managed, such as time on hold, call duration and total calls by agent.  

To ensure reliability and to conform to regulatory requirements related to business continuity, Siebert maintains backup systems and 
backup  data.  However,  in  the  event  of  a  wide  spread  disruption,  such  as  a  massive  natural  disaster,  Siebert’s  ability  to  satisfy  the 
obligations  to  customers  and  other  securities  firms  could  be  significantly  hampered  or  completely  disrupted.  For  more  information 
regarding Siebert’s Business Continuity Plan, please visit our website at www.siebertnet.com or write to us at Muriel Siebert & Co., 
Inc., Compliance Department, 885 3rd Avenue, Suite 1720, New York, NY 10022.  

-4- 

 
Current Developments  

Siebert  commenced  a  lawsuit  against  Intuit,  Inc.  (“Intuit”)  in  2003  seeking  expenses  and  damages  arising  from  the  Joint 
Brokerage Service conducted under the Strategic Alliance Agreement between Siebert and Intuit. Intuit counterclaimed against Siebert 
for expenses and damages. A Stipulation and Order of Dismissal with Prejudice entered into by the parties was filed in October 2007, 
terminating  the  litigation  without  any  payments  by  either  party.  The  parties  also  exchanged  general  releases.  As  a  result  of  the 
settlement, $2,024,000 of liabilities recorded by Siebert for expenses prior to December 31, 2003, were reversed in the fourth quarter 
of 2007.  

Siebert  terminated  the  fully  disclosed  clearing  agreement  (the  “Clearing  Agreement”)  with  Pershing  LLC  (formerly  the 
Pershing division of Donaldson, Lufkin & Jenrette Securities Corporation) (“Pershing”) in 2003. Based on consultation with counsel, 
Siebert believes that the $1,500,000 that it advanced to Pershing in January 2003 should have been returned and that Pershing may be 
liable for damages. Pershing expressed its belief that it was entitled to retain the advance and receive a minimum of $3 million for its 
unreimbursed  costs,  a  termination  fee  of  $500,000  and  $5  million  for  lost  revenues.  Siebert  received  a  release  for  the  $3  million 
related to disputed claims for unreimbursed fees and costs. In 2004, Siebert decided not to commence proceedings against Pershing 
and  charged  off  the  $1,500,000  advance  to  Pershing.  Siebert  believes  the  Pershing  claims  are  without  merit  and  that  the  ultimate 
outcome of this matter will not have a material adverse effect on the Company’s results of operations or financial position.  

On January 23, 2008, our board of directors authorized the repurchase of up to 300,000 shares of our common stock. Shares 
will be purchased from time to time, in our discretion, in the open market and in private transactions. We intend to continue acquiring 
shares  pursuant  to  our  stock  repurchase  program  based  upon  the  price  of  the  stock  and  in  accordance  with  applicable  rules  and 
regulations.  

The Capital Markets Division  

In 1991, Siebert created its Capital Markets Group (“SCM”) division, which serves as a co-manager, underwriting syndicate 

member, or selling group member on a wide spectrum of securities offerings for corporations and Federal agencies.  

Principal activities of the Capital Markets Division are investment banking and institutional equity execution services. SCM 

provides high-quality brokerage service to both institutional investors and issuers of equity and fixed-income securities.  

-5- 

 
During 1996, Siebert formed the Siebert, Brandford, Shank division of the investment banking group to enhance Siebert’s tax 
exempt  underwriting  activities.  The  operations  of  the  Siebert,  Brandford,  Shank  division  were  moved  on  July  1,  1998,  to  a  newly 
formed entity, SBS. Two individuals, Mr. Napoleon Brandford and Ms. Suzanne F. Shank, own 51% of the equity and are entitled to 
51%  of  the  net  profits  of  SBS  and  Siebert  is  entitled  to  the  balance.  Through  its  investment  in  SBS,  Siebert  has  become  a  more 
significant factor in the tax exempt underwriting area, and expects to enhance its government and institutional relationships, as well as 
the breadth of products that can be made available to retail clients. During 2007, SBS served as the lead manager of over $4 billion of 
negotiated municipal new issues and served as a co-manager in over $75 billion of negotiated municipal new issues.  

Since  its  inception,  the  Siebert,  Brandford,  Shank  division  and  its  successor  SBS  have  co-managed  offerings  of 
approximately $504 billion and lead managed offerings of approximately $21 billion. Clients include the States of California, Texas, 
Washington, Ohio and Michigan and the Cities of Chicago, Detroit, Los Angeles, Houston, Dallas, Denver and St. Louis.  

We entered into an Operating Agreement, effective as of April 19, 2005 (the “Operating Agreement”), with Suzanne Shank 
and  Napolean  Brandford  III,  the  two  individual  principals  of  SBS  (  the  “Principals”)  of  SBS  Financial  Products  Company  LLC,  a 
Delaware limited liability company (“SBSFPC”). Pursuant to the terms of the Operating Agreement, the Company and each of the 
Principals made an initial capital contribution of $400,000 in exchange for a 33.33% initial interest in SBSFPC. SBSFPC engages in 
derivatives transactions related to the municipal underwriting business. The Operating Agreement provides that profit and loss will be 
shared 66.66% by the Principals and 33.33% by us. Income from SBSFPC is considered to be integral to our operations.  

SBS operates out of offices in New York, Seattle, Houston, Chicago, Detroit, Los Angeles, Washington, DC, San Antonio, 

Anchorage, Miami and Dallas, Atlanta, Weehawken, San Diego and Baton Rouge.  

Certain risks are involved in the underwriting of securities. Underwriting syndicates agree to purchase securities at a discount 
from  the initial public offering price. An underwriter is exposed to losses on the securities that it has committed to purchase if the 
securities  must  be  sold  below  the  cost  to  the  syndicate.  In  the  last  several  years,  investment  banking  firms  have  increasingly 
underwritten corporate and municipal offerings with fewer syndicate participants or, in some cases, without an underwriting syndicate. 
In these cases, the underwriter assumes a larger part or all of the risk of an underwriting transaction. Under Federal securities laws, 
other laws and court decisions, an underwriter is exposed to substantial potential liability for material misstatements or omissions of 
fact in the prospectus used to describe the securities being offered.  

Advertising, Marketing and Promotion  

Siebert  develops  and  maintains  its  retail  customer  base  through  printed  advertising  in  financial  publications,  broadcast 
commercials  over  national  and  local  cable  TV  channels,  as  well  as  promotional  efforts  and  public  appearances  by  Ms.  Siebert. 
Additionally, a significant number of the firm’s new accounts are developed directly from referrals by satisfied customers.  

Competition  

Siebert  encounters  significant  competition  from  full-commission,  online  and  discount  brokerage  firms,  as  well  as  from 
financial institutions, mutual fund sponsors and other organizations, many of which are significantly larger and better capitalized than 
Siebert.  The  reduced  volume  of  trading  starting  in  early  2001  is  leading  to  consolidation  in  the  industry  in  both  the  online  and 
traditional brokerage business. Siebert believes that additional competitors such as banks, insurance companies, providers of online 
financial  and  information  services  and  others  will  continue  to  be  attracted  to  the  online  brokerage  industry  as  they  expand  their 
product  lines.  Many  of  these  competitors  are  larger,  more  diversified,  have  greater  capital  resources,  and  offer  a  wider  range  of 
services  and  financial  products  than  Siebert.  Some  such  firms  are  offering  their  services  over  the  Internet  and  have  devoted  more 
resources to and have more elaborate websites than Siebert. Siebert competes with a wide variety of vendors of financial services for 
the same customers. Siebert believes that its main competitive advantages are high quality customer service, responsiveness, cost and 
products offered, the breadth of product line and excellent executions.  

Regulation  

The  securities  industry  in  the  United  States  is  subject  to  extensive  regulation  under  both  Federal  and  state  laws.  The 
Securities  and  Exchange  Commission  (“SEC”)  is  the  Federal  agency  charged  with  administration  of  the  Federal  securities  laws. 
Siebert is registered as a broker-dealer with the SEC, and is a member of the New York Stock Exchange (“NYSE”) and the Financial 
Industry  Regulatory  Authority  (“FINRA”).  Much  of  the  regulation  of  broker-dealers  has  been  delegated  to  self-regulatory 
organizations,  principally  FINRA  and  national  securities  exchanges  such  as  the  NYSE,  which  is  Siebert’s  primary  regulator  with 
respect  to  financial  and  operational  compliance.  These  self-regulatory  organizations  adopt  rules  (subject  to  approval  by  the  SEC) 
governing  the industry  and  conduct  periodic  examinations  of  broker-dealers.  Securities  firms  are  also  subject  to regulation by  state 
securities  authorities  in  the  states  in  which  they  do  business.  Siebert  is  registered  as  a  broker-dealer  in  50  states,  the  District  of 
Columbia and Puerto Rico.  

-6- 

 
The principal purpose of regulation and discipline of broker-dealers is the protection of customers and the securities markets, 
rather than protection of creditors and stockholders of broker-dealers. The regulations to which broker-dealers are subject cover all 
aspects  of  the  securities  business,  including  training  of  personnel,  sales  methods,  trading  practices  among  broker-dealers,  uses  and 
safekeeping of customers’ funds and securities, capital structure of securities firms, record keeping, fee arrangements, disclosure to 
clients, and the conduct of directors, officers and employees. Additional legislation, changes in rules promulgated by the SEC and by 
self-regulatory organizations or changes in the interpretation or enforcement of existing laws and rules may directly affect the method 
of operation and profitability of broker-dealers and investment advisers. The SEC, self-regulatory organizations and state securities 
authorities  may  conduct  administrative  proceedings  which  can  result  in  censure,  fine,  cease  and  desist  orders  or  suspension  or 
expulsion of a broker-dealer or an investment adviser, its officers or its employees.  

On March 4, 2005, Siebert consented without admitting or denying guilt to a $45,000 fine and censure by the NYSE due to 
findings of books-and-records, financial, operational and supervisory deficiencies. This action was based on technical record keeping 
and administrative deficiencies and there were no complaints from and no losses to any Siebert customers. As the NYSE expressly 
noted, Siebert had no prior disciplinary history in its 37 years in business.  

As a registered broker-dealer and FINRA member organization, Siebert is required by Federal law to belong to the Securities 
Investor Protection Corporation (“SIPC”) which provides, in the event of the liquidation of a broker-dealer, protection for securities 
held in customer accounts held by the firm  of up to $500,000 per customer, subject to a limitation of $100,000 on claims for cash 
balances. The SIPC is funded through assessments on registered broker-dealers. In addition, Siebert, through it’s clearing agent, has 
purchased from private insurers additional account protection in the event of liquidation up to the net asset value, as defined, of each 
account. Stocks, bonds, mutual funds and money market funds are included at net asset value for purposes of SIPC protection and the 
additional  protection.  Neither  SIPC  protection  nor  the  additional  protection  insures  against  fluctuations  in  the  market  value  of 
securities.  

Siebert  is  also  authorized  by  the  Municipal  Securities  Rulemaking  Board  to  effect  transactions  in  municipal  securities  on 
behalf of its customers and has obtained certain additional registrations with the SEC and state regulatory agencies necessary to permit 
it to engage in certain other activities incidental to its brokerage business.  

Margin lending arranged by Siebert is subject to the margin rules of the Board of Governors of the Federal Reserve System 
and the NYSE. Under such rules, broker-dealers are limited in the amount they may lend in connection with certain purchases and 
short sales of securities and are also required to impose certain maintenance requirements on the amount of securities and cash held in 
margin accounts. In addition, those rules and rules of the Chicago Board Options Exchange govern the amount of margin customers 
must provide and maintain in writing uncovered options.  

Net Capital Requirements  

As  a  registered  broker-dealer,  Siebert  is  subject  to  the  SEC’s  Uniform  Net  Capital  Rule  (Rule  15c3-1)  (the  “Net  Capital 
Rule”), which has also been adopted by the NYSE. Siebert is a member firm of the NYSE and FINRA. The Net Capital Rule specifies 
minimum net capital requirements for all registered broker-dealers and is designed to measure financial integrity and liquidity. Failure 
to  maintain  the  required  regulatory  net  capital  may  subject  a  firm  to  suspension  or  expulsion  by  the  NYSE  and  FINRA,  certain 
punitive actions by the SEC and other regulatory bodies and, ultimately, may require a firm’s liquidation.  

Regulatory net capital is defined as net worth (assets minus liabilities), plus qualifying subordinated borrowings, less certain 
deductions that result from excluding assets that are not readily convertible into cash and from conservatively valuing certain other 
assets.  These  deductions  include  charges  that  discount  the  value  of  security  positions  held  by  Siebert  to  reflect  the  possibility  of 
adverse changes in market value prior to disposition.  

The  Net  Capital  Rule  requires  notice  of  equity  capital  withdrawals  to  be  provided  to  the  SEC  prior  to  and  subsequent  to 
withdrawals  exceeding  certain  sizes.  The  Net  Capital  Rule  also  allows  the  SEC,  under  limited  circumstances,  to  restrict  a  broker-
dealer from withdrawing equity capital for up to 20 business days. The Net Capital Rule of the NYSE also provides that equity capital 
may not be drawn or cash dividends paid if resulting net capital would be less than 5 percent of aggregate debits.  

-7- 

 
Under  applicable  regulations,  Siebert  is  required  to  maintain  regulatory  net  capital  of  at  least  $250,000.  At  December  31, 
2007 and 2006, Siebert had net capital of $29.5 million and $27.7 million, respectively. Siebert claims exemption from the reserve 
requirement under Section 15c3-3(k)(2)(ii).  

Employees  

As of March 11, 2008, we had approximately 90 employees, six of whom were corporate officers. None of our employees is 

represented by a union, and we believe that relations with our employees are good.  

Item 1A. RISK FACTORS  

Securities market volatility and other securities industry risk could adversely affect our business  

Our principal business activities include discount retail broker-dealer operations, as well as investment banking, institutional 
sales and other related business lines. Like other businesses operating in the securities industry, our business is directly affected by 
volatile  trading  markets,  fluctuations  in  the  volume  of  market  activity,  economic  and  political  conditions,  upward  and  downward 
trends  in  business  and  finance  at  large,  legislation  and  regulation  affecting  the  national  and  international  business  and  financial 
communities, currency values, inflation, market conditions, the availability and cost of short-term or long-term funding and capital, 
the credit capacity or perceived credit worthiness of the securities industry in the marketplace and the level and volatility of interest 
rates.  We  also  face  risks  relating  to  trading  losses,  losses  resulting  from  the  ownership  or  underwriting  of  securities,  counterparty 
failure  to  meet  commitments,  customer  fraud,  employee  fraud,  issuer  fraud,  errors  and  misconduct,  failures  in  connection  with  the 
processing of securities transactions and litigation. The varied risks associated with our business and the securities industry in general 
could adversely affect our commission and other revenues. A reduction in our revenues or a loss resulting from our underwriting or 
ownership of securities or sales or trading of securities could have a material adverse effect on our business, results of operations and 
financial condition. In addition, as a result of these risks, our revenues and operating results may be subject to significant fluctuations 
from quarter to quarter and from year to year.  

Lower price levels in the securities markets may reduce our profitability adversely affecting the price of our common stock.  

Lower  price  levels  of  securities  may  result  in  (i)  reduced  volumes  of  securities,  options  and  futures  transactions,  with  a 
consequent reduction in our commission revenues, and (ii) losses from declines in the market value of securities we held in investment 
and underwriting positions. In periods of low volume, our levels of profitability are further adversely affected because certain of our 
expenses remain relatively fixed. Sudden sharp declines in market values of securities and the failure of issuers and counterparties to 
perform  their  obligations  can  result  in  illiquid  markets  which,  in  turn,  may  result  in  our  having  difficulty  selling  securities.  Such 
negative market conditions, if prolonged, may also lower our revenues from investment banking and other activities. A reduction in 
our revenues from investment banking or other activities could have a material adverse affect on our business, results of operations 
and financial condition.  

There is intense competition in the discount brokerage industry.  

Siebert encounters significant competition from full-commission, online and other discount brokerage firms, as well as from 
financial institutions, mutual fund sponsors and other organizations many of which are significantly larger and better capitalized than 
Siebert. Siebert’s equity investee, SBS, a municipal bond underwriter, also encounters significant competition from firms engaged in 
the municipal finance business. The general financial success of the securities industry over the past several years and the price wars 
encountered  and  lower  commission  rates  in  the  discount  brokerage business  in  general  have  strengthened  our  existing  competitors. 
Siebert believes that such changes in the industry will continue to strengthen existing competitors and attract additional competitors 
such as banks, insurance companies, providers of online financial and information services, and others as they expand their product 
lines. Many of these competitors are larger, more diversified, have greater capital resources, and offer a wider range of services and 
financial products than Siebert. Siebert competes with a wide variety of vendors of financial services for the same customers. Siebert 
may not be able to compete effectively with current or future competitors.  

-8- 

 
 
 
During 2007, competition continued to intensify both among all classes of brokerage firms and within the discount brokerage 
business as well as from consolidation in the discount brokerage industry. Some competitors in the discount brokerage business offer 
services  which  we  do  not,  including  financial  advice  and  investment  management.  In  the  last  two  years,  some  competitors  have 
continued to offer lower flat rate execution fees that are difficult for any conventional discount firm to meet. Industry-wide changes in 
trading practices are expected to cause continuing pressure on fees earned by discount brokers for the sale of order flow. Many of the 
flat fee brokers impose charges for services such as mailing, transfers and handling exchanges which Siebert does not and also direct 
their execution to captive market makers. Continued or increased competition from ultra low cost, flat fee brokers and broader service 
offerings from other discount brokers could limit our growth or lead to a decline in Siebert’s customer base which would adversely 
affect our business, results of operations and financial condition.  

We are subject to extensive government regulation.  

Our business is subject to extensive regulation in the United States, at both the Federal and state level. We are also subject to 
regulation by self–regulatory organizations and other regulatory bodies in the Untied States, such as the SEC, the NYSE, FINRA and 
the Municipal Securities Rulemaking Board (the “MSRB”). We are registered as a broker-dealer in 50 states, the District of Columbia 
and  Puerto  Rico.  The  regulations  to  which  we  are  subject  as  a  broker-dealer  cover  all  aspects  of  the  securities  business  including: 
training  of  personnel,  sales  methods,  trading  practices,  uses  and  safe  keeping  of  customers’  funds  and  securities,  capital  structure, 
record keeping, fee arrangements, disclosure and the conduct of directors, officers and employees. Failure to comply with any of these 
laws, rules or regulations, which may be subject to the uncertainties of interpretation, could result in civil penalties, fines, suspension 
or expulsion and have a material adverse effect on our business, results of operations and financial condition.  

Siebert, as a registered broker-dealer and FINRA member organization, is required by Federal law to belong to the Securities 
Investor Protection Corporation (“SIPC”) which provides, in the event of the liquidation of a broker-dealer, protection for securities 
held in customer accounts held by the firm  of up to $500,000 per customer, subject to a limitation of $100,000 on claims for cash 
balances.  SIPC  is  funded  through  assessments  on  registered  broker-dealers.  In  addition,  Siebert,  through  its  clearing  agent,  has 
purchased from private insurers additional account protection in the event of liquidation up to the net asset value, as defined by SIPC, 
of each account. Stocks, bonds, mutual funds and money market funds are included at net asset value for purposes of SIPC protection 
and the additional protection. Neither SIPC protection nor the additional protection insures against fluctuations in the market value of 
securities.  

Siebert  is  also  authorized  by  the  MSRB  to  effect  transactions  in  municipal  securities  on  behalf  of  its  customers  and  has 
obtained certain additional registrations with the SEC and state regulatory agencies necessary to permit it to engage in certain other 
activities incidental to its brokerage business.  

Margin lending arranged by Siebert is subject to the margin rules of the Board of Governors of the Federal Reserve System 
and the NYSE. Under such rules, broker-dealers are limited in the amount they may lend in connection with certain purchases and 
short sales of securities and are also required to impose certain maintenance requirements on the amount of securities and cash held in 
margin accounts. In addition, those rules and rules of the Chicago Board Options Exchange govern the amount of margin customers 
must provide and maintain in writing uncovered options.  

The laws, rules and regulations, as well as governmental policies and accounting principles, governing our business and the financial 
services  and  banking  industries  generally  have  changed  significantly  over  recent  years  and  are  expected  to  continue  to  do  so.  We 
cannot predict which changes in laws, rules, regulations, governmental policies or accounting principles will be adopted. Any changes 
in the laws, rules, regulations, governmental policies or accounting principles relating to our business could materially and adversely 
affect our business, results of operations and financial condition.  

-9- 

 
We are subject to net capital requirements.  

The SEC, the NYSE and various other securities and commodities exchanges and other regulatory bodies in the United States 
have rules with respect to net capital requirements which affect us. These rules have the effect of requiring that at least a substantial 
portion  of  a  broker-dealer’s  assets  be  kept  in  cash  of  highly  liquid  investments.  Our  compliance  with  the  net  capital  requirements 
could limit operations that require intensive use of capital, such as underwriting or trading activities. These rules could also restrict our 
ability to withdraw our capital, even in circumstances where we have more than the minimum amount of required capital, which, in 
turn,  could  limit  our  ability  to  implement  growth  strategies.  In  addition,  a  change  in  such  rules,  or  the  imposition  of  new  rules, 
affecting the scope, coverage, calculation or amount to such net capital requirements, or a significant operating loss or any unusually 
large charge against net capital, could have similar adverse effects.  

Our customers may fail to pay us.  

A principal credit risk to which we are exposed on a regular basis is that our customers may fail to pay for their purchases or 
fail  to  maintain  the  minimum  required  collateral  for  amounts  borrowed  against  securities  positions  maintained  by  them.  We  have 
established policies  with respect  to  maximum  purchase  commitments for  new  customers  or  customers  with  inadequate  collateral  to 
support  a  requested  purchase.  However,  our  managers  have  some  flexibility  in  the  allowance  of  certain  transactions.  When 
transactions  occur  outside  normal  guidelines,  these  accounts  are  monitored  until  their  payment  obligation  is  completed.  If  the 
customer does not meet the commitment, we take steps to close out the position in an attempt to minimize losses.  

We have personnel specifically responsible for monitoring all customer positions for the maintenance of required collateral. 
These personnel also monitor accounts that may be concentrated in one or more securities whereby a significant decline in the value of 
a particular security could reduce the value of the account’s collateral below the account’s loan obligation. While we have not had 
significant  credit  losses  in  the  last  five  years,  we  cannot  assure  you  that  the  policies  and  procedures  we  have  established  will  be 
adequate to prevent a significant credit loss.  

We face risks relating to our investment banking activities.  

Certain  risks  are  involved  in  the  underwriting  of  securities.  Investment  banking  and  underwriting  syndicates  agree  to 
purchase securities at a discount from the public offering price. If the securities must be sold below the syndicate cost, an underwriter 
is exposed to losses on the securities that it has committed to purchase. In the last several years, investment banking firms increasingly 
have  underwritten  corporate  and  municipal  offerings  with  fewer  syndicate  participants  or,  in  some  cases,  without  an  underwriting 
syndicate. In these cases, the underwriter assumes a larger part or all of the risk of an underwriting transaction.  

Under Federal securities laws, other laws and court decisions, an underwriter is exposed to substantial potential liability for 
material misstatements or omissions of fact in the prospectus used to describe the securities being offered. While municipal securities 
are  exempt  from  the  registration requirements  of  the  Securities  Act,  underwriters  of municipal  securities  are  exposed  to  substantial 
potential liability for material misstatements or omissions of fact in the offering documents prepared for these offerings.  

An increase in volume on our systems or other events could cause them to malfunction.  

We presently receive and process up to 65% of our trade orders electronically. This method of trading is heavily dependent 
on the integrity of the electronic systems supporting it. While we have never experienced a significant failure of our trading systems, 
heavy stress placed on our systems during peak trading times could cause our systems to operate at unacceptably low speeds or fail 
altogether. Any significant degradation or failure of our systems or the systems of third parties involved in the trading process (e.g., 
online  and  Internet  service  providers,  record  keeping  and  data  processing  functions  performed  by  third  parties,  and  third  party 
software),  even  for  a  short  time,  could  cause  customers  to  suffer  delays  in  trading.  These  delays  could  cause  substantial  losses  for 
customers  and  could  subject  us  to  claims  from  these  customers  for  losses.  We  cannot  assure  you  that  our  network  structure  will 
operate appropriately in the event of a subsystem, component or software failure. In addition, we cannot assure you that we will be 
able to prevent an extended systems failure in the event of a power or telecommunications failure, an earthquake, terrorist attack, fire 
or any act of God. Any systems failure that causes interruptions in our operations could have a material adverse effect on our business, 
financial condition and operating results.  

-10- 

 
We rely on information processing and communications systems to process and record our transactions.  

Our  operations  rely  heavily  on  information  processing  and  communications  systems.  Our  system  for  processing  securities 
transactions  is  highly  automated.  Registered  representatives  equipped  with  online  computer  terminals  can  access  customer  account 
information, obtain securities prices and related information and enter and confirm orders online.  

To  support  our  customer  service  delivery  systems,  as  well  as  other  applications  such  as  clearing  functions,  account 
administration, record keeping and direct customer access to investment information, we maintain a computer network in New York 
City.  Through  our  clearing  agent,  our  computers  are  also  linked  to  the  major  registered  U.S.  securities  exchanges,  the  National 
Securities Clearing Corporation and the Depository Trust Company. Failure of the information processing or communications systems 
for  a  significant  period  of  time  could  limit  our  ability  to  process  a  large  volume  of  transactions  accurately  and  rapidly.  This  could 
cause  us  to  be  unable  to  satisfy  our  obligations  to  customers  and  other  securities  firms,  and  could  result  in  regulatory  violations. 
External  events,  such  as  an  earthquake,  terrorist  attack  or  power  failure,  loss  of  external  information  feeds,  such  as  security  price 
information, as well as internal malfunctions such as those that could occur during the implementation of system modifications, could 
render part or all of these systems inoperative.  

We may not be able to keep up pace with continuing changes in technology.  

Our  market  is  characterized  by  rapidly  changing  technology.  To  be  successful,  we  must  adapt  to  this  rapidly  changing 
environment by continually improving the performance, features and reliability of our services. We could incur substantial costs if we 
need  to  modify  our  services  or  infrastructure  or  adapt  our  technology  to  respond  to  these  changes.  A  delay  or  failure  to  address 
technological advances and developments or an increase in costs resulting from these changes could have a material and adverse effect 
on our business, financial condition and results of operations.  

We depend on our ability to attract and retain key personnel.  

Our continued success is principally dependent on our founder, Muriel F. Siebert, Chairwoman, Chief Executive Officer and 
President  and  our  senior  management.  In  addition,  the  continued  success  of  SBS  may  be  dependent  on  the  services  of  Napoleon 
Brandford III and Suzanne Shank. The loss of the services of any of these individuals could significantly harm our business, financial 
condition and operating results.  

Our principal shareholder may control many key decisions.  

Ms. Muriel Siebert currently owns approximately 90% of our outstanding common stock. Ms. Siebert will have the power to 
elect the entire Board of Directors and, except as otherwise provided by law or our Certificate of Incorporation or by-laws, to approve 
any action requiring shareholder approval without a shareholders meeting.  

There may be no public market for our common stock.  

Only  approximately  2,200,000  shares,  or  approximately  10%  of  our  shares  outstanding,  are  currently  held  by  the  public. 
Although  our  common  stock  is  traded  in  The  Nasdaq  Global  Market,  their  can  be  no  assurance  that  an  active  public  market  will 
continue.  

Item 1B. UNRESOLVED STAFF COMMENTS 

None.  

-11- 

 
 
 
Item 2. PROPERTIES  

Siebert  currently  maintains  seven  retail  discount  brokerage  offices.  Customers  can  visit  the  offices  to  obtain  market 
information, place orders, open accounts, deliver and receive checks and securities, and obtain related customer services in person. 
Nevertheless, most of Siebert’s activities are conducted on the Internet or by telephone and mail.  

Siebert operates its business out of the following seven leased offices:  

Location 

Corporate Headquarters, Retail and 
Investment Banking Office 
885 Third Ave. 
New York, NY 10022 

Retail Offices 

9701 Wilshire Boulevard, Suite 1111 
Beverly Hills, CA 90212 

4400 North Federal Highway 
Boca Raton, FL 33431 

111 Pavonia Avenue(1) 
Jersey City, NJ 07310 

400 Fifth Avenue – South 
Naples, FL 33940 

1217 South Flager Drive, 3rd Floor 
West Palm Beach, FL 33401 

9569 Harding Avenue 
Surfside, FL 33154 

Approximate 
Office Area in 
Square Feet 

Expiration Date 
of 
Current Lease 

Renewal 
Terms 

7,828 

1/14/11 

None 

1,200 

10/31/10 

None 

2,438 

5/31/09 

None 

7,768 

6/30/09 

None 

1,008 

4/30/08 

None 

3,000 

9/30/12 

None 

1,150 

8/30/10 

None 

(1)  

Certain of our administrative and back office functions are performed at this location.  

We believe that our properties are in good condition and are suitable for our operations. 

Item 3. LEGAL PROCEEDINGS  

We  are  involved  in  various  routine  lawsuits  of  a  nature  we  deem  to  be  customary  and  incidental  to  our  business.  In  the 
opinion of our management, the ultimate disposition of such actions will not have a material adverse effect on our financial position or 
results of operations.  

Item 4. SUBMISSION OF MATTERS TO A VOTE OF SHAREHOLDERS 

No matter was submitted to a vote of shareholders during the fourth quarter of the fiscal year ended December 31, 2007.  

-12- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II  

Item 5. MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER

PURCHASES OF EQUITY SECURITIES 

Our  common  stock  trades  on  the  Nasdaq  Stock  Market  under  the  symbol  “SIEB”.  The  high  and  low  sales  prices  of  our 

common stock reported by Nasdaq during the following calendar quarters were:  

First Quarter - 2006 ...................................................................................................................................... 

  High
$ 2.88 

Second Quarter - 2006 .................................................................................................................................. 

$ 2.99 

Third Quarter - 2006 ..................................................................................................................................... 

$ 2.95 

Fourth Quarter - 2006 ................................................................................................................................... 

$ 5.70 

First Quarter – 2007 ...................................................................................................................................... 

$ 4.50 

Second Quarter – 2007 ................................................................................................................................. 

$ 5.37 

Third Quarter – 2007 .................................................................................................................................... 

$ 4.50 

Fourth Quarter – 2007 .................................................................................................................................. 

$ 5.76 

January 1, 2008 - March 20, 2008 ................................................................................................................ 

$ 4.00 

Low  
2.39 

2.35 

2.35 

2.75 

3.26 

3.37 

3.06 

3.13 

3.00 

$

$

$

$

$

$

$

$

$

On March 20, 2008, the closing price of our common stock on the Nasdaq Global Market was $3.16 per share. There were 

130 holders of record of our common stock and more than 1,500 beneficial owners of our common stock on March 20, 2008.  

Dividend Policy  

On June 4, 2007, the Board of Directors declared a dividend of twelve cents per share on our common stock, which was paid 
on  June  29,  2007  to  shareholders  of  record  at  the  close  of  business  on  June  20,  2007.  The  total  amount  paid  on  this  dividend 
declaration was $559,232. Ms. Muriel Siebert, the Chief Executive Officer and majority shareholder waived the right to receive the 
dividend in excess of the aggregate amount paid to other shareholders. Other shareholders were paid dividends of $279,616.  

On August 9, 2006, the Board of Directors declared a dividend of eight cents per share on our common stock, which was paid 
on August 30, 2006 to shareholders of record at the close of business on August 21, 2006. The total amount paid on this dividend 
declaration was $359,048. Ms. Muriel Siebert, the Chief Executive Officer and majority shareholder waived the right to receive the 
dividend in excess of the aggregate amount paid to other shareholders. Other shareholders were paid dividends of $179,524.  

Our Board of Directors periodically considers whether to declare dividends. In considering whether to pay such dividends, 
our  Board  of  Directors  will  review  our  earnings  capital  requirements,  economic  forecasts  and  such  other  factors  as  are  deemed 
relevant. Some portion of our earnings will be retained to provide capital for the operation and expansion of our business.  

-13- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Issuer Purchase Of Equity Securities  

On May 15, 2000, our Board of Directors authorized a buy back of up to one million shares of our common stock. Under this 
program, shares are purchased from time to time, at our discretion, in the open market and in private transactions. No purchases of 
common  stock  were  made  during  the  fourth  quarter  of  2007.  We  have  purchased  999,500  shares  of  our  common  stock  under  this 
program and 500 shares of our common stock may yet be purchased under this program.  

On January 23, 2008, our Board of Directors authorized the repurchase of up to 300,000 shares of our common stock. Shares 
will be purchased from time to time, in our discretion, in the open market and in private transactions. We intend to continue acquiring 
shares  pursuant  to  our  stock  repurchase  program  based  upon  the  price  of  the  stock  and  in  accordance  with  applicable  rules  and 
regulations.  

The following table sets forth information as of December 31, 2007 with respect to our equity compensation plans.  

Equity Compensation Plan Information 

Plan Category 

Number of Securities to be
issued upon exercise of 
outstanding options, 
warrants and rights

(a)

Weighted- 
average 
exercise price of 
outstanding 
options, 
warrants and 
rights 
(b)

Number of Securities 
remaining available for
issuance under equity 
compensation plans 
(excluding securities 
reflected in column (a))

(c)

Equity compensation plans approved by security 

holders(1) ................................................................    

1,467,200

$ 4.28 

2,000,000

Equity compensation plans not approved by security 
holders(2) ................................................................    

41,400

Total ..........................................................................    

1,508,600

— 

$ 4.28 

18,600

2,018,600

(1)  

(2)  

Represents our 2007 Long-Term Incentive Plan.  

Represents our 1998 Restricted Stock Award Plan.  

Material Terms of the 1998 Restricted Stock Award Plan  

Our 1998 Restricted Stock Award Plan provides for awards to key employees of not more than an aggregate of 60,000 shares of our 
common  stock,  subject  to  adjustments  for  stock  splits,  stock  dividends  and  other  changes  in  our  capitalization,  to  be  issued  either 
immediately after the award or at a future date. As of December 31, 2007, 41,400 shares of our common stock under the Restricted 
Stock Award Plan had been awarded and were outstanding. As provided in the plan and subject to restrictions, shares awarded may 
not be disposed of by the recipients for a period of one year from the date of the award. Cash dividends on shares awarded are held by 
us  for  the  benefit  of  the  recipients,  subject  to  the  same  restrictions  as  the  award.  These  dividends,  without  interest,  are  paid  to  the 
recipients upon lapse of the restrictions.  

-14- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Performance:   The graph below compares our performance from December 31, 2002 through December 31, 2007, against the 
performance of the Nasdaq Market Index and a peer group. The peer group consists of A.B. Watley Group Inc., 
Ameritrade Holding Corporation, E*Trade Group, Inc. and The Charles Schwab Corporation.  

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN* 
Among Siebert Financial Corp., The NASDAQ Composite Index  
And A Peer Group  

*  

$100 invested on 12/31/02 in stock or index-including reinvestment of dividends.  

Fiscal year ending December 31.  

-15- 

 
 
 
Item 6. SELECTED FINANCIAL DATA  
(In thousands except share and per share data) 

The Following Selected Financial Information Should Be Read In Conjunction With Our Consolidated 
Financial Statements And The Related Notes Thereto. 

Income statement data: 
Total Revenues ......................................... 
Net income ................................................ 

Net income per share of common stock 

Basic ...................................................... 
Diluted ................................................... 

Weighted average shares outstanding 

2007

2006

2005

2004 

2003

$ 
$ 

$ 
$ 

33,914 
2,258 

0.10 
0.10 

$
$

$
$

28,818 
3,425 

0.15 
0.15 

$
$

$
$

29,323 
1,863 

0.08 
0.08 

$ 
$ 

$ 
$ 

26,392 
533 

0.02 
0.02 

$
$

$
$

22,796 
123 

0.01 
0.01 

(basic) .................................................... 

22,206,346 

  22,129,566 

  22,093,369 

22,113,228 

  22,305,369 

Weighted average shares outstanding 

(diluted) ................................................. 

22,273,550 

  22,252,851 

  22,127,940 

22,276,562 

  22,453,538 

Statement of financial condition data (at 

year-end): 

Total assets ................................................ 
Total liabilities excluding subordinated 

borrowings ............................................. 
Stockholders’ equity ................................. 

$ 

$ 
$ 

47,924 

5,704 
42,220 

$

$
$

46,869 

6,460 
40,409 

$

$
$

43,027 

5,975 
37,052 

$ 

$ 
$ 

41,560 

6,460 
35,100 

$

$
$

40,026 

4,891 
35,135 

Item 7. MANAGEMENT’S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF

OPERATIONS 

This  discussion  should  be  read  in  conjunction  with  our  audited  Consolidated  Financial  Statements  and  the  Notes  thereto 

contained elsewhere in this Annual Report.  

The uncertainty over the state of the economy due to the high price of oil and the increase of defaults relating to subprime 

mortgages weighed on the markets in 2007 and continues to affect interest in buying stocks.  

Competition continued to intensify among all types of brokerage firms, including established discount brokers and new firms 
entering  the  on-line  brokerage  business.  Electronic  trading  continues  to  account  for  an  increasing  amount  of  trading  activity,  with 
some  firms  charging  very  low  trading  execution  fees  that  are  difficult  for  any  conventional  discount  firm  to  meet.  Some  of  these 
brokers,  however,  impose  asset  based  charges  for  services  such  as  mailing,  transfers  and  handling  exchanges  which  we  do  not 
currently impose, and also direct their orders to market makers where they have a financial interest. Continued competition could limit 
our  growth  or  even  lead  to  a  decline  in  our  customer  base,  which  would  adversely  affect  our  results  of  operations.  Industry-wide 
changes  in  trading  practices,  such  as  the  continued  use  of  Electronic  Communications  Networks,  are  expected  to  put  continuing 
pressure on commissions/fees earned by brokers while increasing volatility.  

We entered into an Operating Agreement, effective as of April 19, 2005 (the “Operating Agreement”), with Suzanne Shank 
and  Napolean  Brandford  III,  the  two  individual  principals  of  SBS  (  the  “Principals”)  of  SBS  Financial  Products  Company  LLC,  a 
Delaware limited liability company (“SBSFPC”). Pursuant to the terms of the Operating Agreement, the Company and each of the 
Principals made an initial capital contribution of $400,000 in exchange for a 33.33% initial interest in SBSFPC. SBSFPC engages in 
derivatives transactions related to the municipal underwriting business. The Operating Agreement provides that profit and loss will be 
shared 66.66% by the Principals and 33.33% by us. Income from SBSFPC is considered to be integral to our operation.  

-16- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On January 23, 2008, our Board of Directors authorized a buy back of up to 300,000 shares of our common stock. Under this 

program, shares are purchased from time to time, at our discretion, in the open market and in private transactions.  

We,  like  other  securities  firms,  are  directly  affected  by  general  economic  and  market  conditions  including  fluctuations  in 
volume  and  prices  of  securities,  changes  and  the  prospect  of  changes  in  interest  rates,  and  demand  for  brokerage  and  investment 
banking services, all of which can affect our profitability. In addition, in periods of reduced financial market activity, profitability is 
likely  to  be  adversely  affected  because  certain  expenses  remain  relatively  fixed,  including  salaries  and  related  costs,  portions  of 
communications  costs  and  occupancy  expenses.  Accordingly,  earnings  for  any  period  should  not  be  considered  representative  of 
earnings to be expected for any other period.  

Siebert  commenced  a  lawsuit  against  Intuit,  Inc.  (“Intuit”)  in  2003  seeking  expenses  and  damages  arising  from  the  Joint 
Brokerage Service conducted under the Strategic Alliance Agreement between Siebert and Intuit. Intuit counterclaimed against Siebert 
for expenses and damages. A Stipulation and Order of Dismissal with Prejudice entered into by the parties was filed in October 2007, 
terminating  the  litigation  without  any  payments  by  either  party.  The  parties  also  exchanged  general  releases.  As  a  result  of  the 
settlement, $2,024,000 of liabilities recorded by Siebert for expenses prior to December 31, 2003, were reversed in the fourth quarter 
of 2007.  

Critical Accounting Policies  

We  generally  follow  accounting  policies  standard  in  the  brokerage  industry  and  believe  that  our  policies  appropriately  reflect  our 
financial position and results of operations. Our management makes significant “estimates” that effect the reported amounts of assets, 
liabilities, revenues and expenses and the related disclosure of contigent assets and liabilities included in the financial statements. The 
estimates relate primarily to revenue and expense items  in the normal course of business as to which we receive no confirmations, 
invoices, or other documentation, at the time the books are closed for a period. We use our best judgment, based on our knowledge of 
revenue transactions and expenses incurred, to estimate the amount of such revenue and expenses. We are not aware of any material 
differences between the estimates used in closing our books for the last five years and the actual amounts of revenue and expenses 
incurred  when  we  subsequently  receive  the  actual  confirmations,  invoices  or  other  documentation.  Estimates  are  also  used  in 
determining  the  useful  lives  of  intangibles  assets,  and  the  fair  market  value  of  intangible  assets.  Our  management  believes  that  its 
estimates are reasonable.  

Results of Operations  

Year Ended December 31, 2007 Compared To Year Ended December 31, 2006  

Revenues. Total revenues for 2007 were $33.9 million, an increase of $5.1 million, or 17.7%, from 2006. Commission and 
fee  income  increased  $1.4  million, or 5.7%,  from  the  prior  year  to  $26.1  million due  to  an  increase  in  institutional trading  and  the 
commission recapture operations as well as increase in retail customer trading volumes offset slightly by a decrease in the average 
commission charged per trade.  

Investment  banking  revenues  increased  $1.7  million,  or  97.7%,  from  the  prior  year  to  $3.4  million  in  2007  due  to  our 

participation in more new issues in the equity and debt capital markets.  

-17- 

 
Trading  profits  decreased  $130,000,  or  17.2%,  from  the  prior  year  to  $624,000  primarily  due  to  decreased  trading  in 

municipal, government and corporate bonds within our riskless trading group.  

Siebert  commenced  a  lawsuit  against  Intuit,  Inc.  (“Intuit”)  in  2003  seeking  expenses  and  damages  arising  from  the  Joint 
Brokerage Service conducted under the Strategic Alliance Agreement between Siebert and Intuit. Intuit counterclaimed against Siebert 
for expenses and damages. A Stipulation and Order of Dismissal with Prejudice entered into by the parties was filed in October 2007, 
terminating  the  litigation  without  any  payments  by  either  party.  The  parties  also  exchanged  general  releases.  As  a  result  of  the 
settlement, $2,024,000 of liabilities recorded by Siebert for expenses prior to December 31, 2003, were reversed in the fourth quarter 
of 2007.  

Income from interest and dividends increased $131,000, or 8%, from the prior year to $1.8 million primarily due to higher 

interest rates and higher cash balances.  

Expenses. Total expenses for 2007 were $31.3 million, an increase of $4.6 million, or 17.2%, from the prior year.  

Employee compensation and benefit costs increased $980,000 or 8.9%, from the prior year to $12.0 million primarily due to 
an  increase  in  commissions  paid  based  on  production  offset  by  a  decrease  in  health  insurance  and  employment  of  temporary 
employees.  

Clearing  and  floor  brokerage  fees  increased  $490,000,  or  9.4%,  from  the  prior  year  to  $5.7  million  primarily  due  to  an 
increase in listed floor executions for institutional customers executed at the New York Stock Exchange and an increase in volume 
relating to the commission recapture operation.  

Professional fees increased $2.9 million, or 75.5% from the prior year to $6.7 million primarily due to an increase in legal 

fees relating to the Intuit case and consulting fees relating to the our compliance with Sarbanes-Oxley.  

Advertising  and  promotion  expense  decreased  $195,000,  or  21.2%,  from  the  prior  year  to  $725,000  primarily  due  to  the 
reduction  in  print  advertising  production  in  2007  and  the  production  and  airing  of  television  commercials  in  the  Florida  region  in 
2006.  

Communications expense increased $306,000, or 17.9%, from the prior year to $2.0 million primarily due to an increase in 

costs associated with our new website.  

Occupancy costs increased $168,000, or 14.7%, from the prior year to $1.3 million principally due to the an increase in rent 

in the Florida branches and New Jersey and California offices.  

Other general and administrative expenses decreased $13,000, from the prior year to $2.9 million primarily due to a decrease 
in  depreciation  and  amortization  expenses,  employee  placement  fees,  travel  and  entertainment  costs  and  office  expenses  offset  by 
increases in printing, insurance and transportation costs.  

Income from our equity investment in Siebert, Brandford, Shank & Co., LLC, an entity in which Siebert holds a 49% equity 
interest (“SBS”), for 2007 was $1.4 million compared to income of $2.9 million for 2006, a decrease of $1.5 million or 51.8% from 
the same period in 2006 primarily due to SBS participating in less municipal bond offerings especially in the last six months of the 
year.  SBS  serves  as  an  underwriter  for  municipal  bond  offerings.  Income  from  our  equity  investment  in  SBS  Financial  Products 
Company,  LLC,  an  entity  in  which  we  hold  a  33%  equity  interest  (“SBSFPC”)  for  2007,  was  $40,000  as  compared  to  income  of 
$916,000, a decrease of $876,000 or 95.6% from the same period in 2006. This decrease was due to a decrease in the number and size 
of the transactions. SBSFPC engages in derivatives transactions related to the municipal underwriting business. Income from equity 
investees is considered to be integral to our operations and material to the results of operations.  

Taxes. The provision for income taxes decreased by $711,000, or 28.6% from the prior year to $1.8 million due to a decrease 

in net income before tax to $4.0 million in 2007 from $5.9 million in 2006.  

Year Ended December 31, 2006 Compared To Year Ended December 31, 2005  

Revenues.  Total  revenues  for  2006  were  $28.8  million,  a  decrease  of  $505,000,  or 1.7%,  from  2005.  Commission  and  fee 
income decreased $558,000, or 2.2%, from the prior year to $24.7 million primarily due to a decrease in commissions generated by the 
commission recapture operations offset by increases in the institutional trading operations as well as retail customer operations.  

Investment  banking  revenues  decreased  $668,000,  or  28.2%,  from  the  prior  year  to  $1.7  million  in  2006  due  to  our 

participating in fewer new issues in the equity capital markets team.  

-18- 

 
Income from our equity investment in Siebert, Brandford, Shank & Co., LLC, an entity in which Siebert holds a 49% equity 
interest (“SBS”), for 2006 was $2.9 million compared to income of $1.7 million, an increase of $1.2 million or 74.3% from the same 
period  in  2005.  This  increase  was  due  to  SBS  participating  in  more  managed  and  co-managed  transactions  as  well  as  an  increase 
revenues  from  trading.  SBS  serves  as  an  underwriter  for  municipal  bond  offerings.  Income  from  our  equity  investment  in  SBS 
Financial  Products  Company,  LLC,  an  entity  in  which  we  hold  a  33%  equity  interest  (“SBSFPC”)  for  2006,  was  $916,000  as 
compared  to  income  of  $194,000,  an  increase  of  $722,000  or  372.2%  from  the  same  period  in  2005.  This  increase  was  due  to  an 
increase  in  the  number  and  size  of  the  transactions  and  the  mark  to  market  of  the  positions.  SBSFPC  engages  in  derivatives 
transactions related to the municipal underwriting business.  

Trading profits increased $52,000, or 7.4%, from the prior year to $754,000 primarily due to increased trading in municipal, 

government and corporate bonds within our riskless trading group and the mark to market of our investment.  

Income from interest and dividends increased $669,000, or 68.4%, from the prior year to $1.7 million primarily due to higher 

interest rates and higher cash balances.  

Expenses. Total expenses for 2006 were $26.7 million, a decrease of $1.3 million, or 4.5%, from the prior year.  

Employee compensation and benefit costs decreased $450,000, or 3.9%, from the prior year to $11.0 million primarily due to 
a  decrease  in  headcount  in  customer  service  and  new  accounts  departments,  commission  based  on  production  and  settlement  of 
employee related matters and termination of an executive officer in 2005.  

Clearing and floor brokerage fees decreased $92,000, or 1.7%, from the prior year to $5.2 million primarily due to decreased 
volume relating to the commission recapture business offset by an increase in fixed fees that are not related to volume that are charged 
our clearing firm.  

Professional fees decreased $498,000, or 11.6% from the prior year to $3.8 million primarily due to an decrease in legal fees 

relating to litigation with Intuit and consulting fees relating to the commission recapture business.  

Advertising  and  promotion  expense  increased  $44,000,  or  5.0%,  from  the  prior  year  to  $920,000  primarily  due  to  the 

production and airing of television commercials in the Florida region in the first quarter of 2006.  

Communications expense decreased $17,000, or 1.0%, from the prior year to $1.7 million from actively pursuing alternative 

vendors and utilizing new technologies.  

Occupancy  costs  increased  $93,000,  or  8.8%,  from  the  prior  year  to  $1.2  million  principally  due  to  the  an  increase  in 
operating and utilities cost charged by the landlord in our Jersey City, New Jersey branch as well as our branches in the Florida region.  

Other general and administrative expenses decreased $327,000, or 10.0%, from the prior year to $3.0 million primarily due to 
a decrease in depreciation and amortization expenses, registration and exchange fees and costs relating to the institutional direct access 
operations offset by increases in travel and entertainment and office supplies.  

Taxes.  The  provision  for  income  taxes  increased  by  $1,134,000,  or  84.0%  from  the  prior  year  to  $2.5  million  due  to  an 

increase in net income before tax to $5.9 million in 2006 from $3.2 million in 2005.  

Liquidity and Capital Resources  

Our  assets  are  highly  liquid,  consisting  generally  of  cash,  money  market  funds  and  securities  freely  saleable  in  the  open 
market.  Our  total  assets  at  December  31,  2007  were  $48  million,  of  which,  $36.3  million,  or  76%,  were  regarded  by  us  as  highly 
liquid.  

 Siebert is subject to the net capital requirements of the SEC, the NYSE and other regulatory authorities. At December 31, 

2007, Siebert’s regulatory net capital was $29.5 million, $29.2 million in excess of its minimum capital requirement of $250,000.  

Siebert  terminated  the  fully  disclosed  clearing  agreement  (the  “Clearing  Agreement”)  with  Pershing  LLC  (formerly  the 
Pershing division of Donaldson, Lufkin & Jenrette Securities Corporation) (“Pershing”) in 2003. Based on consultation with counsel, 
Siebert believes that the $1,500,000 that it advanced to Pershing in January 2003 should have been returned and that Pershing may be 
liable for damages. Pershing expressed its belief that it was entitled to retain the advance and receive a minimum of $3 million for its 
unreimbursed  costs,  a  termination  fee  of  $500,000  and  $5  million  for  lost  revenues.  Siebert  received  a  release  for  the  $3  million 
related to disputed claims for unreimbursed fees and costs. In 2004, Siebert decided not to commence proceedings against Pershing 
and  charged  off  the  $1,500,000  advance  to  Pershing.  Siebert  believes  the  Pershing  claims  are  without  merit  and  that  the  ultimate 
outcome of this matter will not have a material adverse effect on the Company’s results of operations or financial position.  

-19- 

 
Siebert has entered into a Secured Demand Note Collateral Agreement with SBS under which it is obligated to loan to SBS 
up to $1.2 million pursuant to a secured promissory note on a subordinated basis. Amounts obligated to be loaned by Siebert under the 
facility are reflected on our balance sheet as “cash equivalents - restricted”. SBS pays Siebert interest on this amount at the rate of 8% 
per annum. The facility expires on August 31, 2009 at which time SBS is obligated to repay to Siebert any amounts borrowed by SBS 
thereunder.  

Below is a table that presents our obligations and commitments at December 31, 2007:  

Contractual Obligations 
Operating lease obligations 

Total
$ 2,959,000 

Less Than
1 Year
$ 1,105,000 

1-3 Years
$ 1,786,000 

3-5 Years 

More Than 
Five Years

$ 

68,000 

$

0 

Payment Due By Period 

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK  

Financial Instruments Held For Trading Purposes:  

Through Siebert, we maintain inventories in exchange-listed and Nasdaq equity securities and municipal securities on both a 
long  and  short  basis.  We  did  not  have  any  short  positions  at  December  31,  2007.  The  Company  does  not  engage  in  derivative 
transactions, has no interest in any special purpose entity and has no liabilities, contingent or otherwise, for the debt of another entity, 
except for Siebert’s obligation under its Secured Demand Note Collateral Agreement of $1.2 million executed in favor of SBS. SBS 
pays Siebert interest on this amount at the rate of 8% per annum. Siebert earned interest of $96,000 from SBS in each of the years that 
Siebert’s commitment has been outstanding.  

Financial Instruments Held For Purposes Other Than Trading:  

Working capital is generally temporarily invested in dollar denominated money market funds and commercial paper. These 

investments are not subject to material changes in value due to interest rate movements.  

In the normal course of its business, Siebert enters into transactions in various financial instruments with off-balance sheet 
risk. This risk includes both market and credit risk, which may be in excess of the amounts recognized in our financial statements. 
Retail customer transactions are cleared through clearing brokers on a fully disclosed basis. If customers do not fulfill their contractual 
obligations,  the  clearing  broker  may  charge  Siebert  for  any  loss  incurred  in  connection  with  the  purchase  or  sale  of  securities  at 
prevailing  market  prices  to  satisfy  the  customers’  obligations.  Siebert  regularly  monitors  the  activity  in  its  customer  accounts  for 
compliance with its margin requirements. Siebert is exposed to the risk of loss on unsettled customer transactions if customers and 
other counterparties are unable to fulfill their contractual obligations.  

Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

See financial statements and supplementary data required pursuant to this item beginning on page F-1 of this Report on Form 

10-K.  

Item 9. CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  AND  FINANCIAL

DISCLOSURE 

None.  

Item 9A(T). CONTROLS AND PROCEDURES  

We carried out an evaluation, under the supervision and with the participation of management, including our Chief Executive 
Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the 
end  of  the  period  covered  by  this  report  pursuant  to  Rule  13a-15  of  Securities  Exchange  of  1934,  as  amended.  Based  on  that 
evaluation, our management, including the Chief Executive Officer and Chief Financial Officer, concluded that our disclosure controls 
and  procedures  are  effective  to  ensure  that  the  information  we  are  required  to  disclose  in  reports  that  we  file  or  submit  under  the 
Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in 
the rules and forms of the Securities and Exchange Commission and to ensure that information required to be disclosed is accumulated 
and communicated to our management, including our Chief Executive Officer and Chief Financial Officer to allow timely decisions 
regarding timely disclosure.  

-20- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Report on Internal Control over Financial Reporting  

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting (as  that 
term is defined in Exchange Act Rule 13a-15(f)). To evaluate the effectiveness of our internal control over financial reporting, we use 
the  framework  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway 
Commission (the “COSO Framework”). Using the COSO Framework, our management, including our Chief Executive Officer and 
Chief Financial Officer, evaluated our internal control over financial reporting and concluded that our internal control over financial 
reporting was effective as of December 31, 2007.  

This annual report does not include an attestation report of our registered public accounting firm regarding internal control 
over financial reporting. Management’s report was not subject to attestation by the our registered public accounting firm pursuant to 
temporary rules of the Securities and Exchange Commission that permit us to provide only management’s report in this annual report.  

Changes in Internal Controls over Financial Reporting  

There were no changes in our internal controls over financial reporting during the most recently completed fiscal quarter that 

materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.  

Limitation of the Effectiveness of Internal Controls  

A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the 
objectives of the internal control system are met. Because of the inherent limitations of any internal control system, no evaluation of 
controls can provide absolute assurance that all control issues, if any, within a company have been detected.  

Item 9B. OTHER INFORMATION  

None  

-21- 

 
 
 
PART III  

Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

(a) 

Identification of Directors  

This information is incorporated by reference from our definitive proxy statement to be filed by the Company pursuant to 

Regulation 14A on or prior to April 29, 2008.  

(b) 

Identification of Executive Officers  

Name 

Muriel F. Siebert 

Ameen Esmail 

Joseph M. Ramos, Jr. 

Jeanne Rosendale 

Daniel Iesu 

Age

75 

49 

49 

43 

48 

Position 

Chairwoman and President 

Executive Vice President and Director of Business Development

Executive Vice President and Chief Financial Officer 

Executive Vice President and General Counsel 

Secretary 

Certain information regarding each executive officer’s business experience is set forth below.  

Muriel F. Siebert has been Chairwoman, President and a director of Siebert since 1967 and the Company since November 8, 
1996. Ms. Siebert became the first woman member of the New York Stock Exchange on December 28, 1967 and served as the first 
woman Superintendent of Banks of the State of New York from 1977 to 1982. She is director of the New York State Business Council 
and the Boy Scouts of Greater New York. She is the founder and past president of the Woman’s Forum, a former member of the State 
of New York Commission on Judicial Nomination and is on the executive committee of the Economic Club of New York.  

Ameen Esmail has been Executive Vice President and Director of Business Development since July 3, 2003. From 1984 to 
1996,  Mr.  Esmail  served  as  an  Executive  Vice  President  of  Siebert.  From  1996  to  2003,  Mr.  Esmail  worked  as  an  independent 
consultant servicing the financial securities industry. Mr. Esmail earned a MBA from New York University’s Stern’s Graduate School 
of Business in 2000.  

Joseph  M.  Ramos,  Jr. has  been  Executive Vice  President,  Chief  Financial  Officer  and  Assistant  Secretary of  Siebert  since 
February 10, 2003. From May 1999 to February 2002, Mr. Ramos served as Chief Financial Officer of A.B. Watley Group, Inc. From 
November 1996 to May 1999, Mr. Ramos served as Chief Financial Officer of Nikko Securities International, Inc. From September 
1987 to March 1996, Mr. Ramos worked at Cantor Fitzgerald and held various accounting and management positions, the last as Chief 
Financial Officer of their registered broker-dealer based in Los Angeles. From October 1982 to September 1987, Mr. Ramos was an 
audit manager for Deloitte & Touche LLP, a public accounting firm. Mr. Ramos is a Certified Public Accountant licensed in the State 
of New York.  

-22- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Jeanne  M.  Rosendale  has  been  Executive  Vice  President,  General  Counsel  of  Siebert  since  May  3,  2004.  From  February 
2003 to April 2004, Ms. Rosendale served as Global Director Compliance for Knight Equity Markets. From 2001 through the end of 
2002, Ms. Rosendale served as Managing Director, General Counsel and Chief Compliance Officer for TD Securities (USA) Inc. Ms. 
Rosendale’s background likewise includes senior level legal positions with Citigroup and the law firm Weil Gotshal & Manges, LLP. 
Ms. Rosendale received both her B.A. and J.D., with honors, from Fordham University. She is active in various industry groups such 
as the SIA, the Bond Market Association, the LSTA and ISDA.  

Daniel  Iesu  has  been  Secretary  of  Siebert  since  October  1996  and  the  Company  since  November  8,  1996.  He  has  been 

Controller of Siebert since 1989.  

(c) 

Compliance with Section 16(a) of the Exchange Act  

This information is incorporated by reference from our definitive proxy statement to be filed pursuant to Regulation 14A on 

or prior to April 29, 2008.  

(d) 

Code of Ethics  

We have adopted a financial code of ethics that applies to our principal executive officer, principal financial officer, principal 
accounting officer and all other employees performing similar functions. This financial code of ethics is posted on our website. The 
Internet address for our website is http://www.siebertnet.com. We intend to satisfy the disclosure requirement under Item 5.05 of Form 
8-K  regarding  an  amendment  to,  or  waiver  from,  a  provision  of  this  code  of  ethics  by  either  filing  a  Form  8-K  or  posting  such 
information  on  our  website,  at  the  address  and  location  specified  above,  within  four  business  days  following  the  date  of  such 
amendment or waiver.  

The information required by this item not set forth herein is incorporated by reference to our definitive proxy statement to be 

filed pursuant to Regulation 14A on or prior to April 29, 2008.  

Item 11. EXECUTIVE COMPENSATION  

The information required by this item is incorporated by reference from our definitive proxy statement to be filed pursuant to 

Regulation 14A on or prior to April 29, 2008.  

Item 12.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND  RELATED

STOCKHOLDER MATTERS 

The information required by this item is incorporated by reference from our definitive proxy statement to be filed pursuant to 

Regulation 14A on or prior to April 29, 2008.  

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

The information required by this item is incorporated by reference from our definitive proxy statement to be filed pursuant to 

Regulation 14A on or prior to April 29, 2008.  

Item 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required in this item is incorporated by reference from our definitive proxy statement to be filed pursuant to 

Regulation 14A on or prior to April 29, 2008.  

-23- 

 
 
 
 
 
 
 
 
 
PART IV  

Item 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

The  exhibits  required  by  Item  601  of  the  Regulations  S-K  filed  as  part  of,  or  incorporated  by  reference  in,  this  report  are 

listed in the accompanying Exhibit Index.  

(a) 

1. 

The following documents are filed as part of this report:  

Financial Statements  

The consolidated Financial statements for the year ended December 31, 2007 commence on page F-1 of this report on Form 

10-K.  

2. 

Financial Statement Schedules  

None.  

3. 

Exhibits  

The exhibits required by Item 601 of the Regulation S-K filed as part of, or incorporated by reference in, this report are listed in the 
accompanying  Exhibit  Index.  Exhibit  Numbers  10.1,  10.2,  10.5  and  10.9  are  management  contracts,  compensatory  plans  or 
arrangements.  

-24- 

 
 
 
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

SIEBERT FINANCIAL CORP. 

Report of Independent Registered Public Accounting Firm 

Consolidated Statements of Financial Condition at December 31, 2007 and 2006 

Consolidated Statements of Income for each of the years in the three-year period ended December 31, 2007 

Consolidated Statements of Changes in Stockholders’ Equity for each of the years in the three-year period ended 

December 31, 2007 

Consolidated Statements of Cash Flows for each of the years in the three-year period ended December 31, 2007 

Notes to Consolidated Financial Statements 

SIEBERT, BRANDFORD, SHANK & CO., LLC 

Report of Independent Registered Public Accounting Firm 

Statements of Financial Condition at December 31, 2007 and 2006 

Statements of Operations for each of the years in the three-year period ended December 31, 2007 

Statements of Changes in Members’ Capital for each of the years in the three-year period ended December 31, 2007 

Statements of Cash Flows for each of the years in the three-year period ended December 31, 2007 

Notes to Financial Statements 

Page 

F-1

F-2

F-3

F-4

F-5

F-6

F-17

F-18

F-19

F-20

F-21

F-22

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(This page intentionally left blank.)

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

Board of Directors and Stockholders 
Siebert Financial Corp.  

We  have  audited  the  accompanying  consolidated  statements  of  financial  condition  of  Siebert  Financial  Corp.  and  subsidiaries  (the 
“Company”) as of December 31, 2007 and 2006, and the related consolidated statements of income, changes in stockholders’ equity 
and  cash  flows  for  each  of  the  years  in  the  three-year  period  ended  December  31,  2007.  These  financial  statements  are  the 
responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our 
audits.  

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial 
statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as 
evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.  

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of 
Siebert Financial Corp. and subsidiaries as of December 31, 2007 and 2006, and the consolidated results of their operations and their 
cash  flows  for  each  of  the  years  in  the  three-year  period  ended  December  31,  2007  in  conformity  with  U.S.  generally  accepted 
accounting principles.  

/s/ Eisner LLP  

New York, New York 
March 27, 2008  

F-1 

 
SIEBERT FINANCIAL CORP. AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION 

ASSETS 

Cash and cash equivalents 
Cash equivalents - restricted 
Receivable from clearing broker 
Securities owned, at market value 
Furniture, equipment and leasehold improvements, net 
Investments in and advances to affiliates 
Prepaid expenses and other assets 
Intangibles, net 
Deferred taxes 

LIABILITIES AND STOCKHOLDERS’ EQUITY 

Liabilities: 

December 31,

2007 

2006

$  34,589,000 
1,300,000 
1,683,000 
739,000 
1,037,000 
5,902,000 
936,000 
871,000 
867,000 

$ 32,606,000 
1,300,000 
2,468,000 

510,000 
6,765,000 
1,211,000 
1,182,000 
827,000 

$  47,924,000 

$ 46,869,000 

Accounts payable and accrued liabilities 

$  5,704,000 

$

6,460,000 

Commitments and contingent liabilities - Note J 

Stockholders’ equity: 

Common stock, $.01 par value; 49,000,000 shares authorized, 23,211,846 shares issued and 
22,212,346 shares outstanding at December 31, 2007 and 23,202,046, shares issued and 
22,202,546 shares outstanding December 31, 2006 

Additional paid-in capital 
Retained earnings 
Less: 999,500 shares of treasury stock at cost at December 31, 2007 and 2006 

See notes to consolidated financial statements. 

232,000 
  18,832,000 
  27,660,000 
(4,504,000) 

232,000 
  18,719,000 
  25,962,000 
(4,504,000)

  42,220,000 

  40,409,000 

$  47,924,000 

$ 46,869,000 

F-2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF INCOME 

Revenue: 

Commissions and fees 
Investment banking 
Trading profits 
Settlement of lawsuit 
Interest and dividends 

Expenses: 

Employee compensation and benefits 
Clearing fees, including floor brokerage 
Professional fees 
Advertising and promotion 
Communications 
Occupancy 
Interest 
Other general and administrative 

2007

Year Ended December 31,
2006 

2005

$ 26,119,000 
3,369,000 
624,000 
2,024,000 
1,778,000 

$  24,713,000 
1,704,000 
754,000 

$ 25,271,000 
2,372,000 
702,000 

1,647,000 

978,000 

  33,914,000 

28,818,000 

  29,323,000 

  11,957,000 
5,693,000 
6,667,000 
725,000 
2,017,000 
1,314,000 

10,977,000 
5,203,000 
3,798,000 
920,000 
1,711,000 
1,146,000 

2,942,000 

2,955,000 

  11,427,000 
5,295,000 
4,296,000 
876,000 
1,728,000 
1,053,000 
2,000 
3,282,000 

  31,315,000 

26,710,000 

  27,959,000 

Income from equity investees 

1,432,000 

3,801,000 

1,849,000 

Income before provision for income taxes 
Provision for income taxes 

Net income 

Net income per share of common stock - basic 
Net income per share of common stock - diluted 

Weighted average shares outstanding - basic 
Weighted average shares outstanding - diluted 

4,031,000 
1,773,000 

5,909,000 
2,484,000 

2,258,000 

$ 

3,425,000 

0.10 
0.10 

$ 
$ 

0.15 
0.15 

$

$
$

3,213,000 
1,350,000 

1,863,000 

0.08 
0.08 

$

$
$

  22,206,346 
  22,273,550 

22,129,566 
22,252,851 

  22,093,369 
  22,127,940 

See notes to consolidated financial statements. 

F-3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY 

Balance - January 1, 2005 
Net income 
Treasury share purchases 
Issuance of shares in connection with exercise of 

employee stock options 

Balance - December 31, 2005 
Net income 
Treasury share purchases 
Issuance of shares in connection with exercise of 

employee stock options 

Dividend on common stock ($.08 per share) 
Tax benefit arising from exercise of employee stock 

options 

Employee stock based compensation 

Balance - December 31, 2006 
Net income 
Issuance of shares in connection with exercise of 

employee stock options 

Dividend on common stock ($.12 per share) 
Tax benefit arising from exercise of employee stock 

options 

Employee stock based compensation 
Balance - December 31, 2007 

Number 
Of 
Shares

Common Stock

$.01 Par 
Value

Additional
Paid -In
Capital

Retained
Earnings

Number 
Of 
Shares 

Treasury Stock

  Amount

Total

  22,983,917 

$ 229,000 

$ 17,931,000 

$ 21,033,000 
1,863,000 

  901,616 

14,818 

$  (4,093,000)  $ 35,100,000
1,863,000
(44,000)

(44,000) 

55,485 

1,000 

132,000 

  23,039,402 

230,000 

  18,063,000 

  22,896,000 
3,425,000 

  916,434 

(4,137,000) 

83,066 

(367,000) 

162,644 

2,000 

447,000 

(359,000) 

51,000 
158,000 

  23,202,046 

232,000 

  18,719,000 

  25,962,000 
2,258,000 

  999,500 

(4,504,000) 

9,800 

27,000 

(560,000) 

133,000

  37,052,000
3,425,000
(367,000)

449,000
(359,000)

51,000
158,000

  40,409,000
2,258,000

27,000
(560,000)

  23,211,846 

$ 232,000 

2,000 
84,000 
$ 18,832,000 

$ 27,660,000 

  999,500 

2,000
84,000
$  (4,504,000)  $ 42,220,000

See notes to consolidated financial statements. 

F-4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CASH FLOWS 

Cash Flows From Operating Activities: 

Net income 
Adjustments to reconcile net income to net cash provided by operating activities: 
Depreciation and amortization 
Income from equity investees 
Distribution from equity investees 
Deferred taxes 
Employee stock based compensation 
Changes in: 

Securities owned, at market value 
Receivable from clearing broker 
Prepaid expenses and other assets 
Accounts payable and accrued liabilities 

Year Ended December 31,

2007

2006

2005

$ 2,258,000  

$  3,425,000 

$ 1,863,000 

690,000  
(1,432,000 ) 
2,428,000  
(40,000 ) 
84,000  

(739,000 ) 
785,000  
275,000  
(756,000 ) 

780,000 
(3,801,000) 
1,427,000 
(226,000) 
158,000 

  1,128,000 
  (1,849,000)
  1,573,000 
(100,000)

(64,000) 
(219,000) 
485,000 

(33,000)
547,000 
(485,000)

Net cash provided by operating activities 

3,553,000  

1,965,000 

  2,644,000 

Cash Flows From Investing Activities: 

Purchase of furniture, equipment and leasehold improvements 
Collection (Payment) of advances made to equity investees 

(906,000 ) 
(133,000 ) 

(150,000) 
37,000 

(128,000)
(373,000)

Net cash used in investing activities 

(1,039,000 ) 

(113,000) 

(501,000)

Cash Flows From Financing Activities: 

Dividend on common stock 
Purchase of treasury shares 
Proceeds from exercise of options 
Tax benefit of exercised employee stock options 

(560,000 ) 

27,000  
2,000  

(359,000) 
(367,000) 
449,000 
51,000 

(44,000)
133,000 

Net cash (used in) provided by financing activities 

(531,000 ) 

(226,000) 

89,000 

Net increase in cash and cash equivalents 
Cash and cash equivalents - beginning of year 

Cash and cash equivalents - end of year 
Supplemental Cash Flow Disclosures: 

Cash paid for: 
Interest 
Income taxes 

1,983,000  
  32,606,000  

1,626,000 
  30,980,000 

  2,232,000 
  28,748,000 

$ 34,589,000  

$  32,606,000 

$ 30,980,000 

$ 2,087,000  

$ 
$  2,444,000 

$
$

1,000 
812,000 

See notes to consolidated financial statements. 

F-5 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 SIEBERT FINANCIAL CORP. AND SUBSIDIARIES 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  

[1] 

Business:  

Siebert Financial Corp. (“Financial”), through its wholly owned subsidiary, Muriel Siebert & Co., Inc. (“Siebert”), engages in 
the business of providing discount brokerage services for customers, investment banking services for institutional clients and 
trading  securities  for  its  own  account,  and,  through  its  wholly  owned  subsidiary,  Siebert  Women’s  Financial  Network,  Inc. 
(“WFN”),  engages  in  providing  products,  services  and  information  all  uniquely  devoted  to  women’s  financial  needs.  All 
significant intercompany accounts and transactions have been eliminated. Financial, Siebert and WFN collectively are referred 
to herein as the “Company”. 

The municipal bond investment banking business and related derivatives transactions is being conducted by Siebert Brandford 
Shank & Co., LLC (“SBS”), and SBS Financial Products Company, LLC (“SBSFP”), investees, which are accounted for by the 
equity method of accounting (see Note C). The equity method provides that Siebert record its share of the investees’ earnings 
or losses in its results of operations. Operations of equity investees are considered integral to Siebert’s operations. 

[2] 

Securities Transactions:  

Securities transactions trading profits, commission revenues and related clearing expenses are recorded on a trade date basis.  

Marketable securities are valued at market value. Interest is recorded on an accrual basis. Dividends are recorded on the ex-
dividend  date.  Siebert  clears  all  its  security  transactions  through  two  unaffiliated  clearing  firms  on  a  fully  disclosed  basis. 
Accordingly,  Siebert  does  not  hold  funds  or  securities  for  or  owe  funds  or  securities  to  its  customers.  Those  functions  are 
performed by the clearing firms, which are highly capitalized.  

[3] 

Income Taxes:  

The  Company  accounts  for  income  taxes  utilizing  the  asset  and  liability  approach  requiring  the  recognition  of  deferred  tax 
assets  and  liabilities  for  the  expected  future  tax  consequences  of  temporary  differences  between  the  basis  of  assets  and 
liabilities  for  financial  reporting  purposes  and  tax  purposes.  Financial  files  a  consolidated  federal  income  tax  return,  which 
includes Siebert and WFN.  

[4] 

Furniture, Equipment and Leasehold Improvements:  

Property  and  equipment  is  stated  at  cost  less  accumulated  depreciation.  Depreciation  is  calculated  using  the  straight-line 
method  over  the  estimated  useful  lives  of  the  assets,  generally  five  years.  Leasehold  improvements  are  amortized  over  the 
shorter of the estimated useful life or period of the lease.  

[5] 

Cash Equivalents:  

Cash equivalents consist of highly liquid investments purchased with original maturity of three months or less including money 
market funds and commercial paper.  

[6] 

Advertising Costs:  

Advertising costs are charged to expense as incurred.  

[7] 

Use Of Estimates:  

The  preparation  of  financial  statements  in  conformity  with  accounting  principles  generally  accepted  in  the  United  States  of 
America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and 
disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and 
expenses during the reporting period. Actual results could differ from those estimates.  

F-6 

 
 
 
NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)  

[8] 

Earnings Per Share:  

Basic earnings per share is calculated by dividing net income by the weighted average outstanding shares during the period. 
Diluted earnings per share is calculated by dividing net income by the number of shares outstanding under the basic calculation 
and adding all dilutive securities, which consist of options. The treasury stock method is used to reflect the dilutive effect of 
outstanding options, which, for 2007, 2006 and 2005 amounted to 67,204, 123,285 and 34,571 additional shares, respectively, 
added to the basic weighted average outstanding shares of 22,206,346, 22,129,566 and 22,093,369 in those respective years. In 
2007, 2006 and 2005, 1,162,500, 1,288,466 and 1,683,675 common shares, respectively, issuable upon the exercise of options 
were not included in the computation of diluted income per share as the effect would have been anti-dilutive. 

[9] 

Investment Banking:  

Investment banking revenue includes gains and fees, net of syndicate expenses, arising from underwriting syndicates in which 
the  Company  participates.  Investment  banking  management  fees  are  recorded  on  the  offering  date,  sales  concessions  on  the 
settlement date and underwriting fees at the time the underwriting is completed and the income is reasonably determinable.  

[10]  Cash Equivalents - Restricted:  

Cash equivalents - restricted represents $1,300,000 of cash invested in a money market account which Siebert is obligated to 
lend to SBS on a subordinated basis.  

Any outstanding amounts loaned bear interest at 8% per annum and are repayable on August 31, 2009.  

[11]  Stock-Based Compensation:  

In  December  2004,  the  Financial  Accounting  Standards  Board  (“FASB”)  issued  SFAS  No.  123R  “Share-Based  Payment” 
(“SFAS  123R”),  which  requires  all  share-based  payments  to  employees,  including  grants  of  employee  stock  options,  to  be 
recognized in the statement of operations as an operating expense, based on their fair values on grant date. Prior to the adoption 
of SFAS 123R the Company accounted for stock based compensation using the intrinsic value method. The Company adopted 
the  provision  of  SFAS  No.  123R  effective  January  1,  2006,  using  the  modified  prospective  transition  method.  Under  the 
modified prospective method, non-cash compensation expense is recognized for the portion of outstanding stock option awards 
granted prior to the adoption of SFAS 123R for which service has not been rendered, and for any future stock option grants. 
Accordingly, periods prior to adoption have not been restated. The Company recognizes share-based compensation costs on a 
straight-line basis over the requisite service periods of awards as compensation expense which would normally be the vesting 
period of the options. 

As  a  result  of  adopting  SFAS  No.  123R,  the  Company’s  income  before  income  tax  and  net  income  for  the  year  ended 
December 31, 2006 was $158,000 and $93,000, lower than if it had continued to account for share-based compensation by the 
intrinsic  value  method.  There  was  no  effect  on  earnings  per  share.  During  2006,  162,644  options  were  exercised  with  an 
intrinsic value of $123,000. Prior to the adoption of SFAS No. 123R, the Company presented cash flows resulting from the tax 
benefits of deductions from the exercise of stock options as operating cash flows in the Statement of Cash Flows. Since the 
adoption of SFAS No. 123R, cash flows resulting from the tax benefits of the tax deduction in excess of the compensation cost 
recognized for these options are classified as financing cash flows.  

The following table illustrates the effect on net income and earnings per share if the fair value based method had been applied 
to the year ended December 31, 2005.  

Net income, as reported 
Stock-based employee compensation determined under the fair value-based method, prior to 
the adoption of SFAS 123R 
Pro forma net income 

  $  1,863,000

(424,000)
  $  1,439,000

Net income per share – basic: 

As reported 
Pro forma 

Net income per share – diluted: 

As reported 
Pro forma 

  $ 
  $ 

  $ 
  $ 

.08
.07

.08
.07

F-7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As  of  December  31,  2007,  there  were  $81,000  of  unrecognized  compensation  costs  related  to  unvested  options  which  are 
expected to be recognized over a weighted-average period of 4 years. 

[12] 

Intangibles:  

Purchased intangibles are principally being amortized using the straight-line method over estimated useful lives of three to five 
years (see Note E).  

[13]  Valuation of Long-Lived Assets:  

The  Company  evaluates  the  recoverability  of  its  long-lived  assets  and  requires  the  recognition  of  impairment  of  long-lived 
assets in the event the net book value of these assets exceeds the estimated future undiscounted cash flows attributable to these 
assets. The Company assesses potential impairment to its  long-lived assets when there is evidence that events or changes in 
circumstances have made recovery of the assets’ carrying value unlikely. Should impairment exist, the impairment loss would 
be measured based on the excess of the carrying value of the assets over the assets’ fair value.  

[14]  New Accounting Standards:  

In  June  2006,  the  Financial  Accounting  Standards  Board  (FASB)  Issued  FASB  Interpretation  No.  48,  Accounting  for 
Uncertainty  in  Income  Taxes,  an  interpretation  of  FASB  statement  No.  109  (FIN  48).  Fin  48  clarifies  the  accounting  for 
uncertainties in income taxes recognized in a company’s financial statements in accordance with Statement 109 and prescribes 
a recognition threshold and measurement attributes for tax positions taken or expected to be taken on a tax return. Additionally, 
FIN 48 provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and 
transition. We adopted the provisions of FIN 48 as of January 1, 2007. The adoption of FIN 48 did not impact our financial 
position, results of operations or cash flows. Pursuant to FIN 48, we opted to classify interest and penalties that would accrue 
according to the provisions of relevant tax law as interest and other general and administrative expenses. 

In  September  2006,  the  Financial  Accounting  Standards  Board  issued  SFAS  No.  157  (“SFAS  157”),  “Fair  Value 
Measurements”.  SFAS  157  defines  fair  value  and  establishes  a  framework  for  measuring  fair  value.  It  also  expands  the 
disclosures about the use of fair value to measure assets and liabilities. SFAS 157 is effective as of the beginning of an entity’s 
first fiscal year that begins after November 15, 2007. The Company expects that adoption of SFAS 157 will not have a material 
effect on its financial statements. 

In February 2007, the FASB issued Statement of Financial Accounting Standards No. 159, The Fair Value Option for Financial 
Assets and Financial Liabilities (“FAS 159”). The fair value option established by FAS 159 permits, but does not require, all 
entities to choose to measure eligible items at fair value at specified election dates. An entity would report unrealized gains and 
losses  on  items  for  which  the  fair  value  option  has  been  elected  in  earnings  at  each  subsequent  reporting  date.  FAS  159  is 
effective as of the beginning of an entity’s first fiscal year that begins after November 15, 2007. The Company does not expect 
the adoption of FAS 159 will have a material impact on its financial statements.  

In  November  2005,  the  FASB  issued  FASB  Staff  Position  FSP  115-1  which  addresses  the  determination  as  to  when  an 
investment is considered impaired, whether that impairment is other-than-temporary, and the measurement of an impairment 
loss. This FSP also includes accounting considerations subsequent to the recognition of an other-than-temporary impairment 
and  requires  certain  disclosures  about  unrealized  losses  that  have not been  recognized  as  other-than-temporary  impairments. 
The guidance in this FSP amends Statement of Financial Accounting Standards No. 115, Accounting for Certain Investments 
in Debt and Equity Securities and APB Opinion No. 18, The Equity Method of Accounting for Investments in Common Stock. 
The  Guidance  in  FSP  115-1  is  applied  to  reporting  periods beginning  after  December  15,  2005.  The  Company  adopted  this 
standard effective January 1, 2006 and it did not have a material impact on its financial statements or disclosures. 

In December 2007, the FASB issued SFAS 141 (revised 2007), Business Combinations, (“FAS 141R”). FAS 141R establishes 
principles  and  requirements  for  how  an  acquirer  recognizes  and  measures  in  its  financial  statements  the  identifiable  assets 
acquired,  including  goodwill,  the  liabilities  assumed  and  any  non-controlling  interest  in  the  acquiree.  The  Statement  also 
establishes disclosure requirements to enable users of the financial statements to evaluate the nature and financial effects of the 
business  combination.  FAS  141R  is  effective  for  business  combinations  for  which  the  acquisition  date  is  on  or  after  the 
beginning of the first annual reporting period beginning on or after December 15, 2008. The impact of adopting FAS 141R will 
be dependent on the future business combinations that the Company may pursue after its effective date. 

F-8 

 
 
 
 
 
 
 
 
 
In  December  2007,  the  FASB  issued  Statement  of  Financial  Accounting  Standards  No.  160,  Noncontrolling  Interests  in 
Consolidated  Financial  Statements-an  amendment  of  ARB  No.  51  (FAS  160).  This  standard  establishes  accounting  and 
reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. The guidance will 
become effective as of the beginning of the Company’s fiscal year beginning after December 15, 2008. 

[15]  Reclassification  –  In  2007,  income  from  equity  investees  has  been  classified  as  a  separate  item  in  operations  and  no  longer 
reflected  in  revenues.  The  2006  and  2005  income  statements  have  been  reclassified  to  confirm  with  the  current  year 
presentation. 

NOTE B - INTUIT LAWSUIT  

Siebert commenced a lawsuit against Intuit, Inc. (“Intuit”) in 2003 seeking expenses and damages arising from the Joint Brokerage 
Service  conducted  under  the  Strategic  Alliance  Agreement  between  Siebert  and  Intuit.  Intuit  counterclaimed  against  Siebert  for 
expenses and damages. A Stipulation and Order of Dismissal with Prejudice entered into by the parties was filed in October 2007, 
terminating  the  litigation  without  any  payments  by  either  party.  The  parties  also  exchanged  general  releases.  As  a  result  of  the 
settlement, $2,024,000 of liabilities recorded by Siebert for expenses prior to December 31, 2003, were reversed in the fourth quarter 
of 2007.  

NOTE C - INVESTMENT IN AFFILIATES  

Investment in and advances to, equity in income of, and distributions received from affiliates consist of the following:  

December 31, 2007 

Investment and advances 
Income from equity investees 
Distributions 

December 31, 2006 

Investment and advances 
Income from equity investees 
Distributions 

December 31, 2005 

Income from equity investees 
Distributions 

SBS 

SBSFPC 

TOTAL 

$
$
$

$
$
$

$
$

5,055,000 
1,391,000 
1,780,000 

SBS 

5,307,000 
2,885,000 
1,378,000 

$ 
$ 
$ 

$ 
$ 
$ 

847,000 
41,000 
648,000 

SBSFPC 

1,458,000 
916,000 
49,000 

SBS 

SBSFPC 

1,656,000 
1,567,000 

$ 
$ 

193,000 
6,000 

$
$
$

$
$
$

$
$

5,902,000 
1,432,000 
2,428,000 

TOTAL 

6,765,000 
3,801,000 
1,427,000 

TOTAL 

1,849,000 
1,573,000 

Siebert  and  two  individuals  (the  “Principals”)  formed  SBS  to  succeed  to  the  tax-exempt  underwriting  business  of  the  Siebert 
Brandford Shank division of Siebert. The agreements with the Principals provide that profits will be shared 51% to the Principals and 
49% to Siebert.  

Financial entered into an Operating Agreement, effective as of April 19, 2005 (the “Operating Agreement”), with the Principals for the 
formation of SBSFPC. Pursuant to the terms of the Operating Agreement, Financial and each of the Principals made an initial capital 
contribution of $400,000 in exchange for a 33.33% initial interest in SBSFPC. SBSFPC engages in derivatives transactions related to 
the municipal underwriting business. The Operating Agreement provides that profit be shared 66.66% by the Principals and 33.33% 
by Financial.  

F-9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE C - INVESTMENT IN AFFILIATES (CONTINUED)  

Summarized financial data of SBS is as follows:  

2007 

2006 

2005 

Total assets, including secured demand note of 1,200,000 in each year due 

from Siebert 

$

17,885,000 

$  19,250,000 

$

Total liabilities, including subordinated liabilities $1,200,000 in each year 

due to Siebert 

Total members’ capital 
Total revenue 
Net income 
Regulatory minimum net capital requirement 

7,984,000 
9,901,000 
24,426,000 
2,840,000 
452,000 

8,556,000 
10,694,000 
26,235,000 
5,888,000 
490,000 

21,086,000 
3,377,000 

During each of 2007, 2006 and 2005, Siebert charged SBS $240,000 for rent and general and administrative services, which Siebert 
believes approximates the cost of furnishing such services. In addition, during each of the years 2007, 2006 and 2005, Siebert earned 
interest  income  of  $96,000,  $96,000  and  $96,000,  respectively  from  SBS  in  connection  with  Siebert’s  obligation  to  make  a 
subordinated loan for up to $1,200,000 available to SBS and Siebert paid SBS interest earned on the restricted cash equivalents of 
$74,000, $67,000 and $52,000. (See Note J)  

Siebert’s  share  of  undistributed  earnings  from  SBS  amounts  to  $4,459,000  and  $4,848,000  at  December  31,  2007  and  2006, 
respectively. Such amounts may not be immediately available for distribution to Siebert for various reasons including the amount of 
SBS’s available cash, the provisions of the agreement between Siebert and the Principals and SBS’s continued compliance with its 
regulatory net capital requirements.  

Summarized financial data of SBSFPC is as follows:  

Total assets 
Total liabilities 
Total members’ capital 
Total revenue 
Net income 

2007 

2006 

2005 

$

82,772,000 
80,225,000 
2,546,000 
680,000 
123,000 

$  49,209,000 
44,842,000 
4,367,000 
5,495,000 
2,750,000 

$

1,185,000 
582,000 

Siebert’s share of undistributed earnings of SBSFPC amounts to $449,000 and $1,058,000 at December 31, 2007 and 2006, 
respectively.  

F-10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE D - FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET  

Furniture, equipment and leasehold improvements consist of the following:  

Equipment 
Leasehold improvements 
Furniture and fixtures 

Less accumulated depreciation and amortization 

December 31, 

2007 

2006

  $ 

1,363,000  $
129,000 
41,000 

2,122,000 
162,000 
21,000 

1,533,000 
(496,000)   

2,305,000 
(1,795,000)

  $ 

1,037,000  $

510,000 

Depreciation and amortization expense for the years ended December 31, 2007, 2006 and 2005 amounted to $379,000, $468,000 and 
$605,000, respectively.  

NOTE E - INTANGIBLE ASSETS, NET  

In several transactions during September and October of 2000, WFN acquired the stock of WFN Women’s Financial Network, Inc. 
(“WFNI”)  and  HerDollar.com,  Inc.,  respectively,  companies  in  the  development  stage  which  had  yet  to  commence  principal 
operations,  had  no  significant  revenue  and  had  assets  consisting  principally  of  websites,  content  and  domain  names,  for  aggregate 
consideration  of  $2,310,000  including  costs.  The  transactions  have  been  accounted  for  as  purchases  of  assets  consisting  of  domain 
name, website and content, and a non-compete agreement (the “Acquired Intangible Assets”). Related deferred tax assets attributable 
to net operating loss carryforwards of the acquired companies and deferred tax liabilities attributable to the excess of the statement 
bases  of  the  acquired  assets  over  their  tax  bases  have  been  reflected  in  the  accompanying  consolidated  financial  statements  as  an 
adjustment to the carrying amount of such intangibles (see Note F).  

Intangible assets consist of the following:  

Amortizable assets: 
Website, content and non-compete 
Retail brokerage accounts 

Unamortized intangible assets: 
Domain name/intellectual property 

Amortization expense 

Estimated amortization expense is as follows:  

Year Ending 
December 31, 

2008 
2009 

December 31, 2007

December 31, 2006

Gross 
Carrying 
Amount

Accumulated
Amortization

Gross 
Carrying 
Amount 

Amortization
Accumulated  

$

$

$

2,350,000 
2,588,000 

4,938,000 

750,000 

$

$

$

2,350,000 
2,467,000 

4,817,000 

311,000 

$ 

$ 

$ 

2,350,000 
2,588,000 

4,938,000 

750,000 

$

$

$

2,350,000 
2,156,000 

4,506,000 

312,000 

  $ 101,000  
20,000  

  $ 121,000  

F-11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
NOTE F - INCOME TAXES  

Income tax provision consists of the following:  

Federal income tax provision (benefit): 

Current 
Deferred 

State and local tax provision (benefit): 

Current 
Deferred 

Total tax provision (benefit): 

Current 
Deferred 

2007 

Year Ended December 31, 
2006 

2005 

$

1,356,000 
(32,000) 

$ 

2,049,000 
(183,000) 

$

1,080,000 
(81,000)

1,324,000 

1,866,000 

999,000 

456,000 
(7,000) 

449,000 

661,000 
(43,000) 

618,000 

370,000 
(19,000)

351,000 

1,812,000 
(39,000) 

2,710,000 
(226,000) 

1,450,000 
(100,000)

$

1,773,000 

$ 

2,484,000 

$

1,350,000 

A reconciliation between the income tax provision and income taxes computed by applying the statutory Federal income tax rate to 
income before taxes is as follows:  

Expected income tax provision at statutory Federal tax rate (34%) 
State and local taxes, net of Federal tax benefit 
Permanent difference 
Other 

Income tax expense 

2007 

Year Ended December 31, 
2006 

2005 

$

1,370,000 
296,000 
72,000 
35,000 

$ 

2,009,000 
408,000 
100,000 
(33,000) 

$

1,092,000 
258,000 

$

1,773,000 

$  2,484,0000 

$

1,350,000 

Deferred income taxes reflect the impact of temporary differences between the amounts of assets and liabilities for financial reporting 
purposes and their tax basis. The principal items giving rise to deferred tax assets (liabilities) are as follows:  

Net operating losses 
Acquired Intangible assets 
Furniture, equipment and leasehold improvements 
Retail brokerage accounts 

December 31, 

2007 

2006 

$ 

$

339,000 
(304,000) 
182,000 
650,000 

377,000 
(315,000)
81,000 
684,000 

$ 

867,000 

$

827,000 

F-12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management believes that it is more likely than not that the deferred tax asset will be realized, and therefore no valuation allowance 
has been provided.  

Net operating loss carryforwards of $836,000 at December 31, 2007, which are attributable to WFN, expire through 2020. Utilization 
of such net operating loss carryforwards is subject to annual limitations under Section 382 of the Internal Revenue Code.  

In 2007 and 2006, the Company reduced current taxes payable by $2,000 and $51,000, respectively, resulting from the deductibility of 
the difference between the exercise price of nonqualifying stock options granted by the Company and the market value of the stock on 
the dates of exercise. The tax benefit was recorded as a credit to additional paid-in capital.  

The Company is not subject to any tax examinations for any federal or major state tax jurisdiction for years prior to 2004.  

NOTE G - STOCKHOLDERS’ EQUITY  

Siebert  is  subject  to  the  SEC’s  Uniform  Net  Capital  Rule  (Rule  15c3-1),  which  requires  the  maintenance  of  minimum  net  capital. 
Siebert has elected to use the alternative method, permitted by the rule, which requires that Siebert maintain minimum net capital, as 
defined, equal to the greater of $250,000 or 2 percent of aggregate debit balances arising from customer transactions, as defined. The 
Net Capital Rule of the New York Stock Exchange also provides that equity capital may not be withdrawn or cash dividends paid if 
resulting  net  capital  would  be  less  than  5%  of  aggregate  debits.  At  December  31,  2007  and  2006,  Siebert  had  net  capital  of 
approximately  $29,459,000  and  $27,723,000,  respectively,  as  compared  with  net  capital  requirements  of  $250,000.  Siebert  claims 
exemption from the reserve requirement under Section 15c3-3(k)(2)(ii).  

On January 23, 2008, the Board of Directors of the Company authorized a buy back of up to 300,000 shares of common stock. Shares 
will be purchased from time to time in the open market and in private transactions.  

On June 4, 2007, the Board of Directors declared a dividend of twelve cents per share on common stock of the Company, which was 
paid  on  June  29,  2007  to  shareholders  of  record  at  the  close  of  business  on  June  20,  2007.  The  Chief  Executive  Officer  of  the 
Company waived the right to receive the dividend in excess of the aggregate amount paid to other shareholders which amounted to 
approximately $280,000.  

On August 9, 2006, the Board of Directors declared a dividend of eight cents per share on common stock of the Company, which was 
paid on August 30, 2006 to shareholders of record at the close of business on August 21, 2006. The Chief Executive Officer of the 
Company waived the right to receive the dividend in excess of the aggregate amount paid to other shareholders which amounted to 
approximately $180,000.  

NOTE H - OPTIONS  

The  Company’s  2007  Long-Term  Incentive  Plan  (the  “Plan”),  authorizes  the  grant  of  options  to  purchase  up  to  an  aggregate  of 
2,000,000  shares,  subject  to  adjustment  in  certain  circumstances.  Both  non-qualified  options  and  options  intended  to  qualify  as 
“Incentive  Stock  Options”  under  Section  422  of  the  Internal  Revenue  Code,  may  be  granted  under  the  Plan.  A  Stock  Option 
Committee of the Board of Directors administers the Plan. The committee has the authority to determine when options are granted, the 
term during which an option may be exercised (provided no option has a term exceeding 10 years), the exercise price and the exercise 
period. The exercise price shall not less than the fair market value on the date of grant. No option may be granted under the Plan after 
December  2017.  Generally,  employee  options  vest  20%  per  year  for  five  years  and  expire  ten  years  from  the  date  of  grant.  At 
December 31, 2007, options for 2,000,000 shares of common stock are available for grant under the Plan.  

F-13 

 
NOTE H – OPTIONS (CONTINUED)  

A summary of the Company’s stock option transaction for the three years ended December 31, 2007 is presented below:  

2007 

2006 

2005 

Weighted
Average
Exercise
Price 

Shares 

Weighted 
Average 
Exercise 
Price 

Shares 

Weighted
Average 
Exercise 
Price 

Shares 

Outstanding - beginning of the year 
Granted 
Forfeited 
Exercised 

  1,603,966  $

4.16 

(126,966)  $
(9,800)  $

4.36 
2.70 

  1,768,610  $
25,000  $
(27,000)  $
(162,644)  $

4.16 
2.75 
4.03 
2.76 

  1,889,350  $
200,000  $
(265,255)  $
(55,485)  $

4.11 
2.81 
3.13 
0.00 

Outstanding - end of year 

(a) 

  1,467,200   $

4.28 

  1,603,966  $

4.16 

  1,768,610  $

4.16 

Fully vested and expected to vest at year 

end 

(b) 

  1,422,200   $

4.30 

Exercisable at end of year 

(b) 

  1,422,200  $

4.30 

  1,520,466  $

4.32 

  1,613,410  $

4.14 

Weighted average fair value of options 

granted 

  $

1.85 

  $

1.42 

(a) 

(b) 

Weighted average remaining contractual terms of 4 years and aggregate intrinsic value of $146,000. 

Weighted average remaining contractual terms of 3.9 years and aggregate intrinsic value of $136,000.  

As of December 31, 2007, there was $81,000 of unrecognized compensation costs related to unvested options which is expected to be 
recognized over a weighted-average period of 4 years.  

The fair value of each option award is estimated on the date of grant using the Black-Sholes option pricing model using the following 
weighted-average assumptions for the years ended December 31, 2006 and 2005:  

Dividend yield 
Expected volatility 
Risk-free interest rate 
Expected life (in years) 

2006 

2005 

    0.00%  
  50.40%  
    4.82%  
7.5 

  0.00%  
53.00%  
  4.30%  
  5.00     

During  2006,  the  Company  took  into  consideration  guidance  contained  in  SFAS  No.  123R  and  SAB  No.  107  when  reviewing  and 
developing assumptions for the option grants. The weighted average expected life reflects the alternative simplified method permitted 
by  SAB  No.  107,  which  defines  the  expected  life  as  the  average  of  the  contractual  term  of  the  options  and  the  weighted-average 
vesting period for all option tranches. Expected volatility is based on historical volatility over the expected term.  

NOTE I - FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET RISK AND CONCENTRATIONS OF CREDIT RISK  

In the normal course of business, Siebert enters into transactions in various financial instruments with off-balance sheet risk. This risk 
includes both market and credit risk, which may be in excess of the amounts recognized in the statement of financial condition. As of 
December 31, 2007 and 2006, no such financial istruments were outstanding.  

F-14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Retail customer transactions are cleared through clearing brokers on a fully disclosed basis. In the event that customers are unable to 
fulfill their contractual obligations, the clearing broker may charge Siebert for any loss incurred in connection with the purchase or 
sale of securities at prevailing market prices to satisfy customers’ obligations. Securities transactions entered into as of December 31, 
2007 settled with no adverse effect on Siebert’s financial condition. Siebert regularly monitors the activity in its customer accounts for 
compliance with its margin requirements.  

NOTE J - COMMITMENTS, CONTINGENCIES AND OTHER  

Siebert  terminated  the  fully  disclosed  clearing  agreement  (the  “Clearing  Agreement”)  with  Pershing  LLC  (formerly  the  Pershing 
division of Donaldson, Lufkin & Jenrette Securities Corporation) (“Pershing”) in 2003. Based on consultation with counsel, Siebert 
believes that the $1,500,000 that it advanced to Pershing in January 2003 should have been returned and that Pershing may be liable 
for  damages.  Pershing  expressed  its  belief  that  it  was  entitled  to  retain  the  advance  and  receive  a  minimum  of  $3  million  for  its 
unreimbursed  costs,  a  termination  fee  of  $500,000  and  $5  million  for  lost  revenues.  Siebert  received  a  release  for  the  $3  million 
related to disputed claims for unreimbursed fees and costs. In 2004, Siebert decided not to commence proceedings against Pershing 
and  charged  off  the  $1,500,000  advance  to  Pershing.  Siebert  believes  the  Pershing  claims  are  without  merit  and  that  the  ultimate 
outcome of this matter will not have a material adverse effect on the Company’s results of operations or financial position.  

The  Company  rents  discount  retail  brokerage  and  other  office  space  under  long-term  operating  leases  expiring  in  various  periods 
through 2011. These leases call for base rent plus escalations for taxes and operating expenses.  

Future minimum base rental payments under these operating leases are as follows:  

Year Ending 
December 31,

2008 
2009 
2010 
2011 
2012 

Amount

1,105,000  
905,000  
709,000  
172,000  
68,000  

  $ 2,959,000  

Rent  expense,  including  escalations  for  operating  costs,  amounted  to  approximately  $1,314,000,  $1,071,000  and  $985,000  for  the 
years  ended  December  31,  2007,  2006  and  2005,  respectively.  Rent  is  being  charged  to  expense  over  the  entire  lease  term  on  a 
straight-line basis.  

In addition to the Pershing matter, Siebert is party to certain claims, suits and complaints arising in the ordinary course of business. In 
the  opinion  of  management,  all  such  claims,  suits  and  complaints  are  without  merit,  or  involve  amounts  which  would  not  have  a 
significant effect on the financial position or results of operations of the Company. The Company believes that adequate provisions 
have been made for such matters.  

Siebert sponsors a defined contribution retirement plan under Section 401(k) of the Internal Revenue Code that covers substantially all 
employees.  Participant  contributions  to  the  plan  are  voluntary  and  are  subject  to  certain  limitations.  Siebert  may  also  make 
discretionary contributions to the plan. No contributions were made by Siebert in 2007, 2006 and 2005.  

Siebert is party to a Secured Demand Note Collateral Agreement with SBS which obligates Siebert to lend SBS, on a subordinated 
basis,  up  to  $1,200,000.  The  secured  demand  note  payable  held  by  SBS  and  a  related  $1,200,000  receivable  due  from  SBS  are 
included  in  investments  in  and  advances  to  equity  investees  in  the  accompanying  consolidated  statement  of  financial  condition. 
Amounts that Siebert is obligated to lend under this arrangement are collateralized by cash equivalents of $1,300,000.  

F-15 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
NOTE K – FAIR VALUE OF FINANCIAL INSTRUMENTS  

The  carrying  amounts  reflected  in  the  consolidated  statements  of  financial  condition  for  cash,  cash  equivalents,  receivable  from 
broker, accounts payable and accrued liabilities approximate fair value due to the short term maturities of those instruments.  

NOTE L - SUMMARIZED QUARTERLY FINANCIAL DATA (UNAUDITED)  

Revenue 
Net income 
Earnings per share: 
Basic 
Diluted 

First 
Quarter 
$  8,072,000 
985,000 
$ 

$ 
$ 

0.04 
0.04 

$ 
$ 

$ 
$ 

2007 

Second 
Quarter 

8,139,000 
716,000 

Third 
Quarter
$ 7,450,000 
$

$
(595,000)  $

Fourth 
Quarter
10,253,000(a)  $ 7,830,000 
552,000 

First 
Quarter

1,152,000(a)  $

0.03 
0.03 

$
$

(0.03)  $
(0.03)  $

0.05 
0.05 

$
$

0.02 
0.02 

2006 

Second 
Quarter 

8,856,000  
1,341,000  

0.06  
0.06  

$
$

$
$

$ 
$ 

$ 
$ 

Third 
Quarter

7,732,000 
897,000 

0.04 
0.04 

Fourth 
Quarter

8,201,000
635,000

0.03
0.03

$
$

$
$

(a) Includes $2,024,000 gain from settlement of lawsuit (See Note B).  

F-16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

Board of Managers  
Siebert, Brandford, Shank & Co., L.L.C.  
New York, New York  

We have audited the accompanying statements of financial condition of Siebert, Brandford, Shank & Co., L.L.C. as of December 31, 
2007  and  2006,  and  the  related  statements  of  operations,  changes  in  members’  capital,  and  cash  flows  for  each  of  the  years  in  the 
three-year  period  ended  December  31,  2007.  These  financial  statements  are  the  responsibility  of  the  Company’s  management.  Our 
responsibility is to express an opinion on these financial statements based on our audits.  

We conducted our audits in accordance with the auditing standards generally accepted in the United States of America as established 
by  the  Auditing  Standards  Board  (United  States)  and  in  accordance  with  the  auditing  standards  of  Public  Company  Accounting 
Oversight  Board  (United  States).  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about 
whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting 
the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant 
estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide 
a reasonable basis for our opinion.  

In  our  opinion,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  financial  position  of  Siebert, 
Brandford, Shank & Co., L.L.C. as of December 31, 2007 and 2006, and the results of its operations changes in members’ capital, and 
its  cash  flows  for  each  of  the  years  in  the  three-year  period  ended  December  31,  2007  in  conformity  with  accounting  principles 
generally accepted in the United States of America.  

/s/ Eisner LLP  

New York, New York  
February 26, 2008  

F-17 

 
SIEBERT, BRANDFORD, SHANK & CO., L.L.C.  

Statements of Financial Condition  

ASSETS 

Cash and cash equivalents 
Securities owned, at market value 
Accounts receivable 
Receivable from affiliate 
Receivable from broker 
Secured demand note 
Furniture and equipment, net 
Other assets 

LIABILITIES AND MEMBERS’ CAPITAL 

Liabilities: 

Payable to affiliate 
Accounts payable and accrued expenses 

Subordinated debt 
Commitments - Note E 
Members’ capital 

December 31,

2007 

2006

$  11,651,394 
180,871 
1,354,222 
55,345 
2,734,082 
1,200,000 
204,190 
504,608 

$ 9,916,728 

1,311,516 
10,909 
6,153,128 
1,200,000 
194,745 
462,636 

$  17,884,712 

$ 19,249,662 

$ 

188,581 
6,595,662 

$

55,556 
7,300,510 

6,784,243 

7,356,066 

1,200,000 

1,200,000 

9,900,469 

  10,693,596 

$  17,884,712 

$ 19,249,662 

See Notes to Financial Statements 

F-18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIEBERT, BRANDFORD, SHANK & CO., L.L.C.  

Statements of Operations  

Revenues: 

Investment banking 
Trading profits 
Interest and other 

Expenses: 

Employee compensation and benefits 
Clearing fees 
Communications 
Occupancy 
Professional fees 
Interest 
State and local income tax 
General and administrative 

Net income 

Year Ended December 31,
2006 

2005

2007

$ 20,942,441 
2,896,590 
586,643 

$  22,175,826 
3,315,250 
743,533 

$ 18,085,786 
2,597,064 
403,260 

  24,425,674 

  26,234,609 

  21,086,110 

  16,208,308 
552,552 
635,037 
661,172 
97,276 
96,000 
324,571 
3,011,081 

  15,563,860 
365,216 
593,246 
655,677 
290,797 
96,000 
182,004 
2,599,982 

  12,890,686 
370,003 
539,191 
640,666 
633,137 
96,000 
151,214 
2,388,043 

  21,585,997 

  20,346,782 

  17,708,940 

$ 2,839,677 

$  5,887,827 

$ 3,377,170 

See Notes to Financial Statements 

F-19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIEBERT, BRANDFORD, SHANK & CO., L.L.C.  

Statements of Changes in Members’ Capital  

Balance - January 1, 2005 
Distributions to members 
Net income 

Balance - December 31, 2005 
Distributions to members 
Net income 

Balance - December 31, 2006 
Distributions to members 
Net income 

Balance - December 31, 2007 

See Notes to Financial Statements 

$ 7,444,390 
(3,202,770)
3,377,170 

7,618,790 
(2,813,021)
5,887,827 

  10,693,596 
(3,632,804)
2,839,677 

$ 9,900,469 

F-20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIEBERT, BRANDFORD, SHANK & CO., L.L.C.  

Statements of Cash Flows  

Cash flows from operating activities: 

Net income 
Adjustments to reconcile net income to net cash provided by operating 

activities: 
Depreciation and amortization 
Changes in: 

Securities owned, at market value 
Accounts receivable 
Receivable from broker 
Other assets 
Payable to (receivable from) affiliate 
Accounts payable and accrued expenses 

Year Ended December 31,
2006 

2005

2007

$ 2,839,677 

$  5,887,827 

$ 3,377,170 

76,358 

77,491 

68,824 

(180,871) 
(42,706) 
3,419,046 
(41,972) 
88,589 
(704,848) 

580,145 
(291,222) 
(5,985,081) 
(47,900) 
(35,258) 
2,055,305 

(570,134)
487,692 
(160,569)
(71,305)
(45,983)
1,689,829 

Net cash provided by operating activities 

5,453,273 

2,241,307 

4,775,524 

Cash flows used in investing activities: 
Purchase of property and equipment 

Cash flows used in financing activities: 

Distributions to members 

Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents - beginning of year 

(85,803) 

(23,640) 

(113,722)

(3,632,804) 

(2,813,021) 

(3,202,770)

1,734,666 
9,916,728 

(595,354) 
  10,512,082 

1,459,032 
9,053,050 

Cash and cash equivalents - end of year 

$ 11,651,394 

$  9,916,728 

$ 10,512,082 

Supplemental disclosures of cash flow information: 

Taxes paid 
Interest paid 

$
$

304,570 
96,000 

$ 
$ 

152,000 
96,000 

$
$

120,000 
96,000 

See Notes to Financial Statements 

F-21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIEBERT, BRANDFORD, SHANK & CO., L.L.C. 

Notes to Financial Statements  
December 31, 2007, 2006 and 2005 

NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  

[1]  Organization and basis of presentation:  

Siebert, Brandford, Shank & Co., L.L.C. (“SBS” or the “Company”) was formed on March 10, 1997 to engage in the business
of tax-exempt underwriting and related trading activities. The Company qualifies as a Minority and Women’s Owned Business
Enterprise in certain municipalities.  

[2] 

Securities transactions:  

Securities transactions, commissions, revenues and expenses are recorded on a trade date basis. Securities owned are valued at 
market value. The resulting unrealized gains and losses are reflected in income.  

Securities owned, at December 31, 2007, consist of municipal bonds. 

Dividends are recorded on the ex-dividend date, and interest income and expense are recognized on an accrual basis. 

[3] 

Investment banking:  

Investment banking revenues include gains and fees, net of syndicate expenses, arising primarily from municipal bond offerings 
in  which  the  Company  acts  as  an  underwriter  or  agent.  Investment  banking  management  fees  are  recorded  on  offering  date,
sales  concessions  on  settlement  date,  and  underwriting  fees  at  the  time  the  underwriting  is  completed  and  the  income  is
reasonably determinable.  

[4] 

Furniture and equipment, net:  

Furniture  and equipment  are  stated  at  cost  and depreciation  is  calculated  using  the  straight-line  method  over  the  lives  of  the
assets, generally five years.  

[5]  Cash equivalents:  

For purposes of reporting cash flows, cash equivalents include money market funds. 

[6]  Use of estimates:  

The  preparation  of  financial  statements  in  conformity  with  accounting  principles  generally  accepted  in  the  United  States  of
America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and 
disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and 
expenses during the reporting period. Actual results could differ from those estimates. 

[7] 

Income taxes:  

The Company is not subject to federal income taxes. Instead, the members are required to include in their income tax returns
their respective share of the Company’s income. The Company is subject to tax in certain state and local jurisdictions. 

F-22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)  

[8]  New accounting pronouncement:  

In  June  2006,  the  Financial  accounting  Standards  Board  (FASB)  issued  FASB  Interpretation  No.  48,  Accounting  for 
Uncertainty  in  Income  Taxes,  an  interpretation  of  FASB  Statement  No.  109  (FIN  48).  FIN  48  clarifies  the  accounting  for
uncertainties in income taxes recognized in a company’s financial statements in accordance with Statement 108 and prescribes
a recognition threshold and measurement attributes for tax positions taken or expected to be taken on a tax return. Additionally,
FIN 48 provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and 
transition. The Company adopted the provisions of FIN 48 as of January 1, 2007. The adoption of FIN 48 did not impact the
Company’s  financial  position,  results  or  operations  or  cash  flows.  Pursuant  to  FIN  48,  the  Company  has  opted  to  classify
interest  and  penalties  that  would  accrue  according  to  the  provisions  of  relevant  tax  law  as  interest  and  other  general  and
administrative expenses. The Company is not subject to any tax examination for any federal or major state tax jurisdiction for 
the years prior to 2004. 

In  September  2006,  the  Financial  Accounting  Standards  Board  issued  SFAS  No.  157  (“SFAS  157”),  “Fair  Value
Measurements”.  SFAS  157  defines  fair  value  and  established  a  framework  for  measuring  fair  value.  It  also  expands  the
disclosures about the use of fair value to measure assets and liabilities. SFAS 157 is effective the first fiscal year that begins
after November 15, 2007. The Company expects that adoption of SFAS 157 will not have a material effect on the Company’s
financial statements.  

[9]  Reclassification:  

Certain previous years adjustments have been reclassified to conform with current year presentations.  

NOTE B - SUBORDINATED BORROWINGS AND SECURED DEMAND NOTE RECEIVABLE 

The subordinated debt at December 31, 2007 and 2006 consists of a Secured Demand Note Collateral Agreement payable to Muriel 
Siebert & Co., Inc. (“Siebert”), in the amount of $1,200,000, bearing interest at 8% and due August 31, 2009. Interest expense paid to 
Siebert for each of the years ended 2007, 2006 and 2005 amounts to $96,000, $96,000 and $96,000, respectively.  

The  subordinated  borrowings  are  available  in  computing  net  capital  under  the  Securities  and  Exchange  Commission’s  (the  “SEC”) 
Uniform Net Capital Rule. To the extent that such borrowing is required for the Company’s continued compliance with minimum net 
capital requirements, it may not be repaid.  

The  secured  demand  note  receivable  of  $1,200,000  is  collateralized  by  cash  equivalents  of  Siebert  of  approximately  $1,300,000  at 
December  31, 2007  and 2006.  Interest  earned on  the  collateral  amounted  to  approximately  $74,000, $67,000  and  $52,000  in 2007, 
2006 and 2005, respectively.  

NOTE C - FURNITURE AND EQUIPMENT, NET  

Furniture and equipment consist of the following:  

Equipment 
Furniture and fixtures 

Less accumulated depreciation and amortization 

2007 

2006

$ 

492,782 
185,084 

$

437,684 
170,492  

677,866 
(473,676) 

608,176  
(413,431)

$ 

204,190 

$

194,745 

F-23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE D - NET CAPITAL  

The Company is subject to the SEC’s Uniform Net Capital Rule 15c3-1, which requires the maintenance of minimum net capital and 
requires that the ratio of aggregate indebtedness to net capital, both as defined, shall not exceed 15 to 1. At December 31, 2007 and 
2006,  the  Company  had  net  capital  of  $10,028,000  and  $10,965,000,  respectively,  which  was  $9,575,000  and  $10,474,000, 
respectively,  in  excess  of  its  required  net  capital  and  its  ratio  of  aggregate  indebtedness  to  net  capital  was  .68  to  1  and  .67  to  1, 
respectively. The Company claims exemption from the reserve requirements under Section 15c-3-3(k)(2)(ii).  

NOTE E - COMMITMENTS  

The  Company  rents  office  space  under  long-term  operating  leases  expiring  through  2013.  These  leases  call  for  base  rent  plus 
escalations for taxes and operating expenses. Future minimum base rent under these operating leases are as follows:  

Year   

2008 
2009 
2010 
2011 
2012 
2013 

Amount 

$  510,000 
477,000 
311,000 
188,000 
190,000 
165,000 

$  1,841,000 

Rent  expense  including  taxes  and  operating  expenses  for  2007,  2006  and  2005  amounted  to  $661,172,  $655,677  and  $640,666, 
respectively.  

NOTE F - OTHER  

During each of 2007, 2006 and 2005, the Company was charged $240,000 by Siebert for general and administrative services.  

F-24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the 

undersigned, thereunto duly authorized.  

SIEBERT FINANCIAL CORP. 

SIGNATURES 

By: 

/s/ MURIEL F. SIEBERT 
Muriel F. Siebert 
Chair and President 

Date:  March 31, 2008  

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the 
capacities and on the dates indicated.  

Name 

Title 

Date 

/s/ Muriel F. Siebert 
Muriel F. Siebert 

/s/ Jeanne Rosendale 
Jeanne Rosendale 

/s/ Joseph M. Ramos, Jr. 
Joseph M. Ramos, Jr. 

/s/ Patricia L. Francy 
Patricia L. Francy 

/s/ Leonard M. Leiman 
Leonard M. Leiman 

/s/ Jane H. Macon 
Jane H. Macon 

/s/ Robert P. Mazzarella 
Robert P. Mazzarella 

/s/ Nancy S. Peterson 
Nancy S. Peterson 

Chair, President and Director 
(principal executive officer) 

Executive Vice President, 
and General Counsel 

Chief Financial Officer 
and Assistant Secretary 
(principal financial and 
accounting officer) 

  Director 

  Director 

  Director 

  Director 

  Director 

  March 31, 2008 

  March 31, 2008 

  March 31, 2008 

  March 31, 2008 

  March 31, 2008 

  March 31, 2008 

  March 31, 2008 

  March 31, 2008 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit No. 
2.1 

EXHIBIT INDEX 

Description Of Document 

Plan and Agreement of Merger between J. Michaels, Inc. (“JMI”) and Muriel Siebert Capital Markets Group, Inc. 
(“MSCMG”),  dated  as  of  April  24,  1996  (“Merger  Agreement”)  (incorporated  by  reference  to  Siebert  Financial
Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

2.2 

  Amendment No. 1 to Merger Agreement, dated as of June 28, 1996 (incorporated by reference to Siebert Financial

Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

2.3 

  Amendment  No.  2  to  Merger  Agreement,  dated  as  of  September  30,  1996  (incorporated  by  reference  to  Siebert

Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

2.4 

  Amendment  No.  3  to  Merger  Agreement,  dated  as  of  November  7,  1996  (incorporated  by  reference  to  Siebert

Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

3.1 

  Certificate of Incorporation of Siebert Financial Corp., formerly known as J. Michaels, Inc. originally filed on April 
9, 1934, as amended and restated to date (incorporated by reference to Siebert Financial Corp.’s Form 10-K for the 
fiscal year ended December 31, 1997) 

3.2 

  By-laws of Siebert Financial Corp. (incorporated by reference to Siebert Financial Corp.’s Registration Statement on

Form S- 1 (File No. 333-49843) filed with the Securities and Exchange Commission on April 10, 1998) 

10.1 

10.2 

10.3 

10.4 

10.5 

10.6 

10.7 

Siebert Financial  Corp. 1998  Restricted  Stock Award  Plan (incorporated by  reference  to  Siebert Financial  Corp.’s 
Form 10-K for the fiscal year ended December 31, 1997) 

10(a) Siebert Financial Corp. 1997 Stock Option Plan (incorporated by reference to Siebert Financial Corp.’s Form
10-K for the fiscal year ended December 31, 1996) 

LLC  Operating  Agreement,  among  Siebert,  Brandford,  Shank  &  Co.,  LLC,  Muriel  Siebert  &  Co.,  Inc.,  Napoleon
Brandford  III  and  Suzanne  F.  Shank,  dated  as  of  March  10,  1997  (incorporated  by  reference  to  Siebert  Financial
Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

Services  Agreement,  between  Siebert,  Brandford,  Shank  &  Co.,  LLC  and  Muriel  Siebert  &  Co.,  Inc.,  dated  as  of
March  10,  1997  (incorporated  by  reference  to  Siebert  Financial  Corp.’s  Form  10-K  for  the  fiscal  year  ended 
December 31, 1996) 

Siebert Financial  Corp. 1998  Restricted  Stock Award  Plan (incorporated by  reference  to  Siebert Financial  Corp.’s
Form 10-K for the fiscal year ended December 31, 1997) 

Strategic Alliance Agreement, dated as of April 29, 2002, by and between Intuit Inc, Muriel Siebert & Co., Inc. and
Investment Solutions, Inc. (incorporated by reference to Siebert Financial Corp.’s Form 10-Q for the quarter ended 
June 30, 2002.) 

Fully  Disclosed  Clearing  Agreement,  dated  April  30,  2002,  by  and  between  the  Pershing  Division  of  Donaldson,
Lufkin  and  Jenrette  Securities  Corporation  and  Muriel  Siebert  &  Co.,  Inc.  (incorporated  by  reference  to  Siebert
Financial Corp.’s Form 10-Q for the quarter ended June 30, 2002.) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit No. 
10.8 

10.9 

21 

  Operating Agreement of SBS Financial Products Company, LLC, dated effective as of April 19, 2005, by and among
Siebert Financial Corp., Napoleon Brandford III and Suzanne Shank. (incorporated by reference to Siebert Financial 
Corp.’s Current Report on Form 8-K filed with the Securities and Exchange Commission on May 17, 2005) 

Description Of Document 

Siebert  Financial  Corp.  2007  Long-Term  Incentive  Plan  (incorporated  by  reference  to  Siebert  Financial  Corp.’s
Registration Statement on Form S-8 (File No. 333-144680) filed with the Securities and Exchange Commission on
July 18, 2007) 

Subsidiaries of the registrant (incorporated by reference to Siebert Financial Corp.’s Annual Report on Form 10-K 
for the year ended December 31, 2001) 

23 

  Consent of Independent Auditors 

31.1 

  Certification of Muriel F. Siebert pursuant to Securities Exchange Act Rules 13a-14 and 15d-14, as adopted pursuant 

to Section 302 of the Sarbanes-Oxley Act of 2002 

31.2 

  Certification  of  Joseph  M.  Ramos,  Jr.  pursuant  to  Securities  Exchange  Act  Rules  13a-14  and  15d-14,  as  adopted 

pursuant to Section 302 of the Sarbanes-Oxley act of 2002. 

32.1 

  Certification of Muriel F. Siebert of Periodic Financial Report under Section 906 of the Sarbanes-Oxley Act of 2002

32.2 

  Certification of Joseph M. Ramos, Jr. of Periodic Financial Report under Section 906 of the Sarbanes- Oxley Act of 

2002 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 23  

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

We  consent  to  the  incorporation by  reference  in  the  Registration  Statements  (Form  S-8  No. 333-144680, No. 333-43837,  No. 333-
43839, No. 333-72939 and No. 333-102701, and Form S-3, No. 333-81037) of Siebert Financial Corp. and in the related prospectus of 
our  report  dated  March  27,  2007  with  respect  to  the  consolidated  financial  statements  of  Siebert  Financial  Corp.  included  in  this 
Annual Report on Form 10-K for the year ended December 31, 2007. We also consent to the incorporation by reference of our report 
dated February 26, 2008 with respect to the financial statements of Siebert, Brandford, Shank & Co., L.L.C. included in this Annual 
Report on Form 10-K.  

/s/ Eisner LLP  

New York, New York  
March 27, 2008  

 
 
CERTIFICATION 
PURSUANT TO EXCHANGE ACT RULE 13A-14 AND 15D-14,  
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 31.1 

I, Muriel F. Siebert certify that:  

1. I have reviewed this report on Form 10-K of Siebert Financial Corp.;  

2.  Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a  material  fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with 
respect to the period covered by this annual report;  

3.  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in 
this annual report;  

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as 
defined  in  Exchange Act  Rules  13a-15(e)  and  15d-15(e)) and  internal  control over financial  reporting  (as  defined  in  Exchange Act 
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:  

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made 
known to us by others within those entities, particularly during the period in which this annual report is being prepared;  

(b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be 
designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;  

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this annual report our 
conclusions  about  the  effectiveness  of  the  disclosure  controls  and  procedures,  as  of  the  end  of  the  period  covered  by  this 
annual report based on such evaluation; and  

(d) Disclosed in this annual report any change in the registrant’s internal control over financial reporting that occurred during 
the  registrant’s  most  recent  fiscal  quarter  (the  registrant’s  fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has 
materially affected, or is reasonably likely to materially affect, the registrants internal control over financial reporting; 

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial 
reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the  registrant’s  board  of  directors  (or  persons  performing  the 
equivalent functions):  

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 
which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process,  summarize  and  report  financial 
information; and  

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the 
registrant’s internal control over financial reporting.  

/s/ Muriel F. Siebert 

Date: March 31, 2008 

Muriel F. Siebert 
Chair, Chief Executive Officer and President 
(principal executive officer) 

 
 
 
 
 
 
 
 
 
CERTIFICATION  
PURSUANT TO EXCHANGE ACT RULE 13A-14 AND 15D-14,  
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 31.2 

I, Joseph M. Ramos, Jr. certify that:  

1. I have reviewed this report on Form 10-K of Siebert Financial Corp.;  

2. Based on my knowledge, this annual report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with 
respect to the period covered by this annual report;  

3. Based on my knowledge, the financial statements, and other financial information included in this annual report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in 
this annual report; 

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as 
defined  in  Exchange Act  Rules  13a-15(e)  and  15d-15(e)) and  internal  control over financial  reporting  (as  defined  in  Exchange Act 
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:  

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made 
known to us by others within those entities, particularly during the period in which this annual report is being prepared;  

(b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be 
designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;  

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this annual report our 
conclusions  about  the  effectiveness  of  the  disclosure  controls  and  procedures,  as  of  the  end  of  the  period  covered  by  this 
annual report based on such evaluation; and  

(d) Disclosed in this annual report any change in the registrant’s internal control over financial reporting that occurred during 
the  registrant’s  most  recent  fiscal  quarter  (the  registrant’s  fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has 
materially affected, or is reasonably likely to materially affect, the registrants internal control over financial reporting; 

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial 
reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the  registrant’s  board  of  directors  (or  persons  performing  the 
equivalent functions):  

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 
which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process,  summarize  and  report  financial 
information; and  

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the 
registrant’s internal control over financial reporting.  

/s/ Joseph M. Ramos, Jr. 

Date: March 31, 2008 

Joseph M. Ramos, Jr. 
Chief Financial Officer 
(principal financial and accounting officer) 

 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO  
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 32.1  

In connection with the Annual Report of Siebert Financial Corp. (the “Company”) on Form 10-K for the year ended December 31, 
2007,  as  filed  with  the  Securities  and  Exchange  Commission  (the  “Report”),  I,  Muriel  F.  Siebert,  in  my  capacity  as  Chair,  Chief 
Executive Officer and President of the Company, hereby certify, pursuant to 18 U.S.C. ss. 1350, as adopted pursuant to Section 906 of 
the Sarbanes-Oxley Act of 2002, that to my knowledge:  

(1) the Report filed by the Company with the Securities and Exchange Commission fully complies with the requirements of Section 
13(a) of the Securities and Exchange Act of 1934; and  

(2) the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of 
the Company for the period covered by the report.  

/s/ Muriel F. Siebert 

Date: March 31, 2008 

Muriel F. Siebert 
Chair, Chief Executive Officer and President 

A signed original of this written statement required by Section 906, or other documents authenticating, acknowledging, or otherwise 
adopting the signature that appears in typed form within the electronic version of this written statement required by section 906, has 
been provided to Siebert Financial Corp. and will be retained by Siebert Financial Corp. and furnished to the Securities and Exchange 
Commission or its staff upon request.  

 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO  
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 32.2 

In connection with the Annual Report of Siebert Financial Corp. (the “Company”) on Form 10-K for the year ended December 31, 
2007,  as  filed  with  the  Securities  and  Exchange  Commission  (the  “Report”),  I,  Joseph  M.  Ramos,  Jr.,  in  my  capacity  as  Chief 
Financial Officer of the Company, hereby certify, pursuant to 18 U.S.C. ss. 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002, that to my knowledge:  

(1) the Report filed by the Company with the Securities and Exchange Commission fully complies with the requirements of Section 
13(a) of the Securities and Exchange Act of 1934; and  

(2) the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of 
the Company for the period covered by the report.  

/s/ Joseph M. Ramos, Jr. 

Joseph M. Ramos, Jr. 
Chief Financial Officer 

Date: March 31, 2008 

A signed original of this written statement required by Section 906, or other documents authenticating, acknowledging, or otherwise 
adopting the signature that appears in typed form within the electronic version of this written statement required by section 906, has 
been provided to Siebert Financial Corp. and will be retained by Siebert Financial Corp. and furnished to the Securities and Exchange 
Commission or its staff upon request.  

 
 
 
 
 
 
 
 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

Form 10-K/A 
Amendment No. 1 

(Mark One) 

⌧ ANNUAL REPORT UNDER SECTION 13 OR 15(d)  
OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended: December 31, 2007 

(cid:134) TRANSITION REPORT UNDER SECTION 13 OR 15(d)  
OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from _____________ to __________ 

Commission file number 0-5703 

Siebert Financial Corp. 
(Exact name of registrant as specified in its charter) 

New York 
(State or other jurisdiction of 
incorporation or organization) 

885 Third Avenue, New York, New York 
(Address of principal executive offices) 

11-1796714 
(I.R.S. Employer 
Identification No.) 

10022 
(Zip Code) 

(212) 644-2400  
Registrant’s telephone number 

Securities registered under Section 12(b) of the Exchange Act: 

Title of each class 
NONE 

Name of each exchange on which registered
NONE 

Securities registered under Section 12(g) of the Exchange Act: 

COMMON STOCK, PAR VALUE $.01 PER SHARE 

(Title of class) 

Indicate by checkmark if the registrant is a well know seasoned issuer, as defined in Rule 405 of the Securities Act. YES (cid:134)  NO ⌧ 

Indicate by checkmark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES (cid:134)  NO ⌧ 

Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act of 1934 during 
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing 
requirements for the past 90 days. YES ⌧  NO (cid:134) 

Indicate by checkmark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to 
the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K. (cid:134) 

Indicate by checkmark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. 
(See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act).  

Large accelerated filer (cid:134) 

Non-accelerated filer (cid:134) 

Accelerated filer (cid:134) 

Smaller reporting company ⌧ 

Indicate by checkmark whether the registrant is a shell company (as defined in Rule 12b-2). YES (cid:134)  NO ⌧ 

The number of shares of the Registrant’s outstanding Common Stock, as of March 11, 2008, was 23,214,132 shares. The aggregate market 

value of the Common Stock held by non-affiliates of the registrant (based upon the last sale price of the Common Stock reported on the Nasdaq 
Stock Market as of the last business day of the registrant’s most recently completed second fiscal quarter (June 30, 2007), was $8,795,338.  

Documents Incorporated by Reference: Proxy Statement to be filed pursuant to Regulation 14A of the Exchange Act on or before April 29, 

2008, incorporated by reference into Part III.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Explanatory Note:  

Siebert Financial Corp. (the “Company”) is filing this Amendment to the Annual Report on Form 10-K filed with the Securities 
Exchange Commission on March 31, 2007 (the “Original Report”) solely to correct a typographical error appearing in the Consent of 
Independent Registered Public Accounting Firm filed as Exhibit 23 to the Original Report. No other changes are being made by means 
of this filing.  

Item 15.  

EXHIBITS AND FINANCIAL STATEMENT SCHEDULES 

(a) 

The following documents are filed as part of this report: 

1. 

Financial Statements  

PART IV 

The consolidated Financial statements for the year ended December 31, 2007 commence on page F-1 of this report on Form 

10-K.  

2.  

Financial Statement Schedules  

None.  

3. 

Exhibits  

Exhibit Numbers 10.1, 10.2, 10.5 and 10.9 are management contracts, compensatory plans or arrangements.  

Exhibit No. 

2.1 

Description Of Document

Plan and Agreement of Merger between J. Michaels, Inc. (“JMI”) and Muriel Siebert Capital Markets Group, Inc. 
(“MSCMG”), dated as of April 24, 1996 (“Merger Agreement”) (incorporated by reference to Siebert Financial 
Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

2.2 

  Amendment No. 1 to Merger Agreement, dated as of June 28, 1996 (incorporated by reference to Siebert Financial 

Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

2.3 

  Amendment No. 2 to Merger Agreement, dated as of September 30, 1996 (incorporated by reference to Siebert 

Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

2.4 

  Amendment No. 3 to Merger Agreement, dated as of November 7, 1996 (incorporated by reference to Siebert 

Financial Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

3.1 

3.2 

10.1 

10.2 

10.3 

10.4 

Certificate of Incorporation of Siebert Financial Corp., formerly known as J. Michaels, Inc. originally filed on April 
9, 1934, as amended and restated to date (incorporated by reference to Siebert Financial Corp.’s Form 10-K for the 
fiscal year ended December 31, 1997) 

By-laws of Siebert Financial Corp. (incorporated by reference to Siebert Financial Corp.’s Registration Statement on 
Form S-1 (File No. 333-49843) filed with the Securities and Exchange Commission on April 10, 1998) 

Siebert Financial Corp. 1998 Restricted Stock Award Plan (incorporated by reference to Siebert Financial Corp.’s 
Form10-K for the fiscal year ended December 31, 1997) 

10(a) Siebert Financial Corp. 1997 Stock Option Plan (incorporated by reference to Siebert Financial Corp.’s Form 
10-K for the fiscal year ended December 31, 1996) 

LLC Operating Agreement, among Siebert, Brandford, Shank & Co., LLC, Muriel Siebert & Co., Inc., Napoleon 
Brandford III and Suzanne F. Shank, dated as of March 10, 1997 (incorporated by reference to Siebert Financial 
Corp.’s Form 10-K for the fiscal year ended December 31, 1996) 

Services Agreement, between Siebert, Brandford, Shank & Co., LLC and Muriel Siebert & Co., Inc., dated as of 
March 10, 1997 (incorporated by reference to Siebert Financial Corp.’s Form 10-K for the fiscal year ended 
December 31, 1996) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.5 

10.6 

10.7 

10.8 

10.9 

21 

23 

31.1 

31.2 

32.1 

32.2 

Siebert Financial Corp. 1998 Restricted Stock Award Plan (incorporated by reference to Siebert Financial Corp.’s 
Form10-K for the fiscal year ended December 31, 1997) 

Strategic Alliance Agreement, dated as of April 29, 2002, by and between Intuit Inc, Muriel Siebert & Co., Inc. and 
Investment Solutions, Inc. (incorporated by reference to Siebert Financial Corp.’s Form 10-Q for the quarter ended 
June30, 2002.) 

Fully Disclosed Clearing Agreement, dated April 30, 2002, by and between the Pershing Division of Donaldson, 
Lufkin and Jenrette Securities Corporation and Muriel Siebert & Co., Inc. (incorporated by reference to Siebert 
Financial Corp.’s Form 10-Q for the quarter ended June 30, 2002.) 

  Operating Agreement of SBS Financial Products Company, LLC, dated effective as of April 19, 2005, by and among 
Siebert Financial Corp., Napoleon Brandford III and Suzanne Shank. (incorporated by reference to Siebert Financial 
Corp.’s Current Report on Form 8-K filed with the Securities and Exchange Commission on May 17, 2005) 

Siebert Financial Corp. 2007 Long-Term Incentive Plan (incorporated by reference to Siebert Financial Corp.’s 
Registration Statement on Form S-8 (File No. 333-144680) filed with the Securities and Exchange Commission on 
July 18, 2007) 

Subsidiaries of the registrant (incorporated by reference to Siebert Financial Corp.’s Annual Report on Form 10-K 
for the year ended December 31, 2001) 

Consent of Independent Registered Public Accounting Firm 

Certification of Muriel F. Siebert pursuant to Securities Exchange Act Rules 13a-14 and 15d-14, as adopted pursuant 
to Section 302 of the Sarbanes-Oxley Act of 2002 (Previously filed) 

Certification of Joseph M. Ramos, Jr. pursuant to Securities Exchange Act Rules 13a-14 and 15d-14, as adopted 
pursuant to Section 302 of the Sarbanes-Oxley act of 2002. (Previously filed) 

Certification of Muriel F. Siebert of Periodic Financial Report under Section 906 of the Sarbanes-Oxley Act of 
2002(Previously filed) 

Certification of Joseph M. Ramos, Jr. of Periodic Financial Report under Section 906 of the Sarbanes- Oxley Act of 
2002(Previously filed) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the 

undersigned, thereunto duly authorized.  

SIGNATURES 

SIEBERT FINANCIAL CORP. 

By: 

/s/ MURIEL F. SIEBERT 
Muriel F. Siebert 
Chair and President 

Date: April 1, 2008 

 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 23  

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

We consent to the incorporation by reference in the Registration Statements (Form S-8 No. 333-144680, No. 333-43837, No. 333-
43839, No. 333-72939 and No. 333-102701, and Form S-3, No. 333-81037) of Siebert Financial Corp. and in the related prospectus of 
our report dated March 27, 2008 with respect to the consolidated financial statements of Siebert Financial Corp. included in this 
Annual Report on Form 10-K for the year ended December 31, 2007. We also consent to the incorporation by reference of our report 
dated February 26, 2008 with respect to the financial statements of Siebert, Brandford, Shank & Co., L.L.C. included in this Annual 
Report on Form 10-K.  

/s/ Eisner LLP  

New York, New York 
March 27, 2008  

Patricia L. FrancyRetired Treasurer & ControllerColumbia UniversityMuriel F. SiebertChairwoman & PresidentChief Executive OfficerAmeen Esmail Executive Vice PresidentDirector of Business DevelopmentJoseph M. Ramos, Jr. Executive Vice PresidentChief Financial OfficerJeanne M. RosendaleExecutive Vice PresidentGeneral Counsel Daniel IesuSecretaryTransferAgentAmerican Stock Transfer & Trust CompanyIndependent AuditorEisner LLPMuriel F. SiebertChairwoman &PresidentChief Executive OfficerRobert P. MazzarellaRetired PresidentFidelity Investment BrokerageServices, LLCLeonard M. LeimanCounselFulbright & Jaworski L.L.P.Jane H. Macon, Esq. PartnerFulbright &Jaworski L.L.P.Nancy S. PetersonPresident and Chief  Executive OfficerPeterson Tool Company, Inc.DIRECTORSOFFICERSBeverly Hills9701 Wilshire Boulevard, Beverly Hills, CA90212Telephone: 800.995.7880 Fax: 310.788.7888Boca Raton 4400 North Federal Highway, Suite 152, Boca Raton, FL33431Telephone: 800.728.3352 Fax: 561.368.9750Jersey City111 Town Square Place, Jersey City, NJ 07310Telephone: 800.872.0711 Fax: 201.239.5741Naples400 Fifth Avenue South, Suite 100, Naples, FL34102Telephone: 800.293.3891 Fax: 239.435.9788West Palm Beach1217 South Flagler Drive, Palm Beach, FL33401Telephone: 800.909.4503 Fax: 561.802.4444Surfside9569 Harding Avenue, Surfside, FL33154Telephone: 800.773.2980 Fax: 305.868.5670 Women’s Financial Network at Siebert885 Third Avenue, 17th Floor, New York, NY10022Telephone: 877.936.4968 Fax: 212.486.2784Siebert Brandford Shank & Co., L.L.C., offices located in:Atlanta • Anchorage • Chicago • Dallas • Detroit • Fort Worth • Houston • Los Angeles •  Miami  New York • Oakland • Orlando • San Antonio • San Diego • Seattle • Washington D.C. • WeehawkenMemberNYSE/FINRA/SIPC• Established1967 • NASDAQ Symbol SIEBMURIELSIEBERT&CO.,INC.New York Headquarters885 Third Avenue, 17th Floor, New York, NY10022Telephone: 877.327.8379 Fax: 212.486.2784Offices In:www.siebertnet.com