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Siebert Financial Corp.

sieb · NASDAQ Financial Services
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Ticker sieb
Exchange NASDAQ
Sector Financial Services
Industry Financial - Capital Markets
Employees 146
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FY2015 Annual Report · Siebert Financial Corp.
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SIEBERT FINANCIAL CORP. 

2015 
Annual 
Report

SIEBERT

SIEBERT FINANCIAL CORP.

Stability, Quality and Value

For more than 45 years, the Siebert name has stood for integrity, innovation and cus-
tomer service in the financial services industry. Founded in 1969 by Muriel Siebert, who
became the first woman member of the New York Stock Exchange in 1967, our firm
became a discount broker on May 1, 1975, the first day NYSE members were allowed
to negotiate commissions. We were also an early provider of online brokerage services. 

In 1977, Ms. Siebert placed the firm in a blind trust for five years to serve as New York
State’s  Superintendent  of  Banks,  with  responsibility  for  the  safety  and  soundness  of
banks and other state chartered financial institutions, at the time the highest position in
banking supervision or regulation ever achieved by a woman in New York State. During
those years, she experienced first-hand the considerable responsibility involved in pro-
tecting other people’s money. When she returned to her firm, that experience became
the standard by which we do business at Siebert.

Our firm is characterized by conservative business principles and a policy of putting
safety first, providing our retail clients with peace of mind, exceptional personal serv-
ice, a variety of investment products and an array of online research and analytic tools.
At Siebert, our mission is the pursuit and delivery of value – both for shareholders and
clients. We pursue growth by playing to our strengths in select areas of activity, while
making  continual  advancements  in  our  approach  to  take  advantage  of  ever-evolving
opportunities in the brokerage and capital markets areas.

November 2016

Dear Shareholders:

Siebert  Financial  Corp.’s  Board  of  Directors  (“SFC”,  the  “Company”,
“our”, or “we”) began considering strategic alternatives for the Company
in  August  2013,  after  the  passing  of  Muriel  Siebert.  At  that  time,  the
Company  engaged  a  financial  advisor  to  assist  in  this  process  and  to
identify  potential  purchasers  for  of  the  Company’s  businesses.  With  a
view  toward  maximizing  shareholder  value,  the  Board  explored  both
selling  the  Company  as  a  whole  and  also  selling  the  Company’s  component  businesses
separately. During this process, non-disclosure agreements were signed with more than 50
potential purchasers, each of which was granted access to a due diligence data room set up
by the Company with the assistance our financial advisor.  During 2014, 2015 and the begin-
ning of 2016, we negotiated with a number of potential purchasers, but in each case the par-
ties were unable to reach agreement regarding valuation and transaction structure and nego-
tiations were terminated.

Jane H. Macon, Esq.
Chairwoman

On September 1, 2016, Siebert Financial entered into an acquisition agreement with Kennedy
Cabot Acquisition, LLC, and the Estate of Muriel F. Siebert, (“Siebert Estate”) pursuant to
which,  among  other  things,  the  Siebert  Estate,  which  currently  owns  beneficially  and  of
record approximately 87.4% of SFC’s outstanding common stock, will sell all such common
stock to Kennedy Cabot Acquisition.  Kennedy Cabot Acquisition will make a tender offer
for all of the Company’s outstanding common stock not owned by the Siebert Estate.  The
consummation of the sale by the Siebert Estate and the tender offer is conditioned on, among
other conditions, approval of the transaction by the Financial Industry Regulatory Authority,
(“FINRA”) which approval is still pending. 

The members of our Board are pleased that, assuming the pending transaction is approved by
FINRA and is thereafter consummated, the enduring vision and legacy established by Mickie
Siebert nearly fifty years ago will continue into the future.

A Firm Legacy

In the Company’s years without Muriel Siebert, the incredible legacy she left behind remains
apparent.    The  Company  continues  to  serve  clients  throughout  the  United  States  and  the
world and our clients have remained loyal to us throughout this transition.  SFC is relevant
and  active,  serving  its  clients,  maintaining  its  position  in  the  marketplace  and  proving  its
ongoing value and potential.

Most recently on November 15, 2016, the NYSE Group announced the dedication of Siebert
Hall at the New York Stock Exchange in honor of the late Muriel Siebert, who became the
first woman to own a seat on the New York Stock Exchange and the first to head one of its
member firms, Muriel Siebert & Co., Inc. on December 28, 1967.

2015 Financial Performance

The  Company  retains  a  strong  debt  free  balance  sheet  as  59%  of  the  Company’s  assets  are  highly
liquid, held in cash and cash equivalents, and our net capital is more than 32 times greater than our
required regulatory minimum. 

Total revenues for 2015 were $10.1 million.  The 2015 net loss was $2.87 million, or $0.13 per share,
compared with 2014’s net loss of $6.56 million, or $0.30 per share.  The decrease in revenues was
primarily due to the sale of the Siebert Capital Markets Group to our former affiliate, Siebert Cisneros
Shank LLC in 2014.

We have continued to build on and realize the value of the Siebert firm and its businesses in the future
and  to  adhering  to  the  principles  and  tenets  adopted  by  Muriel  Siebert  from  inception  —  integrity,
ethics, sound business practices, conservative management, investor security and fair play. 

Finally, we offer our thanks to our steadfast clients, fellow shareholders, and loyal employees.          

We appreciate your trust and confidence.

Sincerely, 

Jane H. Macon 
Chairwoman

dIRectORs

Jane H. Macon, esq. 
Chairwoman, Siebert Financial Corp.
Partner, Bracewell & Giuliani, LLP

Robert P. Mazzarella
Vice-Chairman, Siebert Financial Corp. 
Former President, Fidelity Investments
Brokerage Services LLC

Patricia L. Francy
Retired Treasurer & Controller
Columbia University

Nancy Peterson Hearn
Chairwoman
Peterson Tool Company, Inc. 

OFFIceRs

Joseph M. Ramos, Jr.   
Executive Vice President 
Chief Operating Officer
Chief Financial Officer
Secretary

tRANsFeR AgeNt

American stock transfer & trust company

INdePeNdeNt AUdItOR

eisnerAmper LLp

Offices In: 

New York Headquarters
885 Third Avenue, 31st Floor, New York, NY 10022
Telephone: 877.327.8379 Fax: 212.486.2784

Boca Raton 
4400 North Federal Highway, Suite 152, Boca Raton, FL 33431
Telephone: 800.728.3352 Fax: 561.368.9750

M U R I E L S I E B E R T & C O . , I N C .

www.siebertnet.com

Member NYse/FINRA/sIPc • established 1967 • NAsdAQ symbol sIeB

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

Form 10-K 

(Mark One) 

T  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended: December 31, 2015 

o  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from______________to________________ 

Commission file number 0-5703 

Siebert Financial Corp. 

(Exact name of registrant as specified in its charter) 

New York 
(State or other jurisdiction of 
incorporation or organization) 

885 Third Avenue, New York, New York 
(Address of principal executive offices) 

11-1796714 
(I.R.S. Employer 
Identification No.) 

10022 
(Zip Code) 

(212) 644-2400 
Registrant’s telephone number, including area code 

Securities registered pursuant to Section 12(b) of the Exchange Act: 

Title of each class 
COMMON STOCK, PAR VALUE $.01 PER SHARE 

Name of each exchange on which registered 
THE NASDAQ CAPITAL MARKET 

Securities registered under Section 12(g) of the Exchange Act: 

NONE 
(Title of class) 

Indicate by check mark if the registrant is a well- known seasoned issuer, as defined in Rule 405 of the Securities Act. YES   o   NO   T 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES   o   NO   T 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such 
filing requirements for the past 90 days. YES   T   NO   o 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File 
required  to  be  submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T  during  the  preceding  12  months  (or  for  such  shorter  period  that  the 
registrant was required to submit and post such files). YES   T   NO    

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to 
the  best  of  registrant’s  knowledge,  in  definitive  proxy  or  information  statements  incorporated  by  reference  in  Part  III  of  this  Form  10-K  or  any 
amendment to this Form 10-K.   T 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. 
See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):  

Large accelerated filer   o Accelerated filer   o Non-accelerated filer   o Smaller reporting company   T 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). YES   o   NO   T 

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The aggregate market value of the Common Stock held by non-affiliates of the registrant (based upon the last sale price of 
the Common Stock reported on the NASDAQ Capital Market as of the last business day of the registrant’s most recently completed 
second fiscal quarter (June 30, 2015), was $3,546,760.  

The number of shares of the registrant’s outstanding Common Stock, as of March 11, 2016, was 22,085,126 shares.  

Documents Incorporated by Reference: Definitive Proxy Statement to be filed pursuant to Regulation 14A of the Exchange 

Act on or before April 30, 2016 is incorporated by reference into Part III.  

Special Note Regarding Forward-Looking Statements  

Statements in this Annual Report on Form 10-K, as well as oral statements that may be made by the Company or by officers, 
directors or employees of the Company acting on the Company’s behalf, that are not statements of historical or current fact constitute 
“forward  looking  statements”  within  the  meaning  of  the  Private  Securities  Litigation  Reform  Act  of  1995.  Such  forward  looking 
statements involve risks and uncertainties and known and unknown factors that could cause the actual results of the Company to be 
materially  different  from  historical  results  or  from  any  future  results  expressed  or  implied  by  such  forward  looking  statements, 
including without limitation: changes in general economic and market conditions; changes and prospects for changes in interest rates; 
fluctuations  in  volume  and  prices  of  securities;  demand  for  brokerage  and  investment  banking  services;  competition  within  and 
without the discount brokerage business, including the offer of broader services; competition from electronic discount brokerage firms 
offering  greater  discounts  on  commissions  than  the  Company;  the  prevalence  of  a  flat  fee  environment;  decline  in  participation  in 
corporate  or  municipal  finance  underwritings;  limited  trading  opportunities;  the  method  of  placing  trades  by  the  Company’s 
customers;  computer  and  telephone  system  failures;  the  level  of  spending  by  the  Company  on  advertising  and  promotion;  trading 
errors and the possibility of losses from customer non-payment of amounts due; other increases in expenses and changes in net capital 
or other regulatory requirements. We undertake no obligation to publicly release the results of any revisions to these forward-looking 
statements  which  may  be  made  to  reflect  events  or  circumstances  after  the  date  when  such  statements  were  made  or  to  reflect  the 
occurrence of unanticipated events. An investment in us involves various risks, including those mentioned above and those which are 
detailed from time to time in our Securities and Exchange Commission filings.  

PART I  

Item 1. 

BUSINESS 

General  

Siebert Financial Corp. is a holding company that conducts its retail discount brokerage business through its wholly-owned 
subsidiary,  Muriel  Siebert  &  Co.,  Inc.,  (“MSCO”)  a  Delaware  corporation.  In  addition,  in  2014  we  began  business  as  a  registered 
investment advisor through our wholly-owned subsidiary, Siebert Investment Advisors, Inc. (“SIA”) The estate of Muriel F. Siebert, 
our  former  Chairwoman,  Chief  Executive  Officer  and  President,  owns  approximately  90%  of  our  outstanding  common  stock,  par 
value  $.01  per  share  (the  “Common  Stock”).  For  purposes  of  this  Annual  Report,  the  terms  “Siebert,”  “Company,”  “we,”  “us”  and 
“our” refer to Siebert Financial Corp. and its consolidated subsidiaries, unless the context otherwise requires.  

Our principal offices are located at 885 Third Avenue, New York, New York 10022, and our phone number is (212) 644-
2400. Our Internet address is www.siebertnet.com. Our SEC filings are available through our website at www.siebertnet.com, where 
you  are  able  to  obtain  copies  of  the  Company’s  public  filings  free  of  charge.  Our  Common  Stock  trades  on  the  NASDAQ  Capital 
Market under the symbol “SIEB”.  

Business Overview  

Siebert’s principal activity is providing online and traditional discount brokerage and related services to retail investors. On 
November 4, 2014, the Company sold its capital market business to an affiliate, Siebert Brandford Shank Financial, LLC (“SBSF”) 
(see Note B) and on November 9, 2015, sold its 49% membership interest in SBSF (see Note C).  

The Retail Division  

Discount Brokerage and Related Services. Siebert became a discount broker on May 1, 1975. Siebert believes that it has 
been in business and a member of The New York Stock Exchange, Inc. (the “NYSE”) longer than any other discount broker. In 1998, 
Siebert  began  to  offer  its  customers  access  to  their  accounts  through  SiebertNet,  its  Internet  website.  Siebert’s  focus  in  its  discount 
brokerage business is to serve retail clients seeking a wide selection of quality investment services, including trading through a broker 
on  the  telephone,  through  a  wireless  device  or  via  the  Internet,  at  commissions  that  are  substantially  lower  than  those  of  full-
commission  firms.  Siebert  clears  its  securities  transactions  on  a  fully  disclosed  basis  through  National  Financial  Services  Corp. 
(“NFS”), a wholly owned subsidiary of Fidelity Investments.  

Siebert serves investors who make their own investment decisions. Siebert seeks to assist its customers in their investment 
decisions  by  offering  a  number  of  value  added  services,  including  easy  access  to  account  information.  Siebert’s  representatives  are 
available to assist customers with information via toll-free 800 service Monday through Friday between 7:30 a.m. and 7:30 p.m.  

- 2 - 

Eastern Time. Through its SiebertNet, Mobile Broker, inter-active voice recognition and Siebert Brokerage Express services, 24-hour 
access is available to customers.  

Independent Retail Execution Services. Siebert and NFS monitor order flow in an effort to ensure that we are getting the 
best possible trade executions for customers. Siebert does not make markets in securities, nor does it take positions against customer 
orders.  

Siebert’s equity orders are routed by NFS in a manner intended to afford its customers the opportunity for price improvement 
on all orders. The firm also offers customers execution services through various electronic communication networks (“ECNs”) for an 
additional fee. These systems give customer’s access to numerous ECNs before and after regular market hours. Siebert believes that 
its over-the counter executions consistently afford its customers the opportunity for price improvement.  

Customers  may  also  indicate  online  interest  in  buying  or  selling  fixed  income  securities,  including  municipal  bonds, 
corporate bonds, mortgage-backed securities, government sponsored enterprises, unit investment trusts or certificates of deposit. These 
transactions are serviced by registered representatives.  

Retail Customer Service. Siebert believes that superior customer service enhances its ability to compete with larger discount 
brokerage firms and therefore provides retail customers, at no additional charge, with personal service via toll-free access to dedicated 
customer  support  personnel  for  all  of  its  products  and  services.  Customer  service  personnel  are  located  in  each  of  Siebert’s  branch 
offices.  Siebert  has  retail  offices  in  New  York,  New  York;  Boca  Raton,  Florida;  and  Beverly  Hills,  California.  Siebert  uses  a 
proprietary Customer Relationship Management System that enables representatives, no matter where located, to view a customer’s 
service requests and the response thereto. Siebert’s telephone system permits the automatic routing of calls to the next available agent 
having the appropriate skill set.  

Retirement Accounts. Siebert offers customers a variety of self-directed retirement accounts for which it acts as agent on all 
transactions.  Custodial  services  are  provided  through  an  affiliate  of  NFS,  the  firm’s  clearing  agent,  which  also  serves  as  trustee  for 
such  accounts.  Each  IRA,  SEP  IRA,  ROTH  IRA,  401(k)  and  KEOGH  account  can  be  invested  in  mutual  funds,  stocks,  bonds  and 
other investments in a consolidated account.  

Customer Financing. Customer’s margin accounts are carried through NFS which lends customers a portion of the market 
value of certain securities held in the customer’s account. Margin loans are collateralized by these securities. Customers also may sell 
securities  short  in  a  margin  account,  subject  to  minimum  equity  and  applicable  margin  requirements,  and  the  availability  of  such 
securities to be borrowed. In permitting customers to engage in margin, short sale or any other transaction, Siebert assumes the risk of 
its customers’ failure to meet their obligations in the event of adverse changes in the market value of the securities positions. Both 
Siebert and NFS reserve the right to set margin requirements higher than those established by the Federal Reserve Board.  

Siebert  has  established  policies  with  respect  to  maximum  purchase  commitments  for  new  customers  or  customers  with 
inadequate collateral to support a requested purchase. Managers have some flexibility in the allowance of certain transactions. When 
transactions occur outside normal guidelines, Siebert monitors accounts closely until their payment obligations are completed; if the 
customer  does  not  meet  the  commitment,  Siebert  takes  steps  to  close  out  the  position  and  minimize  any  loss.  Siebert  has  not  had 
significant credit losses in the last five years.  

Information and Communications Systems. Siebert relies heavily on the data technology platform provided by its clearing 
agent, NFS. This platform offers an interface to NFS’ main frame computing system where all customer account records are kept and 
is  accessible  by  Siebert’s  network.  Siebert’s  systems  also  utilize  browser  based  access  and  other  types  of  data  communications. 
Siebert’s  representatives  use  NFS  systems,  by  way  of  Siebert’s  technology  platform,  to  perform  daily  operational  functions  which 
include trade entry, trade reporting, clearing related activities, risk management and account maintenance.  

Siebert’s data technology platform offers services used in direct relation to customer related activities as well as support for corporate 
use. Some of these services include email and messaging, market data systems and third party trading systems, business productivity 
tools and customer relationship management systems. Siebert’s branch offices are connected to the main offices in New York, New 
York  and  Jersey  City,  New  Jersey  via  a  virtual  private  network.  Siebert’s  data  network  is  designed  with  redundancy  in  case  a 
significant business disruption occurs.  

Siebert’s  voice  network  offers  a  call  center  feature  that  can  route  and  queue  calls  for  certain  departments  within  the  organization. 
Additionally,  the  systems  call  manager  offers  reporting  and  tracking  features  which  enable  staff  to  determine  how  calls  are  being 
managed, such as time on hold, call duration and total calls by agent.  

To ensure reliability and to conform to regulatory requirements related to business continuity, Siebert maintains backup systems and 
backup  data.  However,  in  the  event  of  a  wide-spread  disruption,  such  as  a  massive  natural  disaster,  Siebert’s  ability  to  satisfy  the 
obligations  to  customers  and  other  securities  firms  could  be  significantly  hampered  or  completely  disrupted.  For  more  information 
regarding Siebert’s Business Continuity Plan, please visit our website at www.siebertnet.com or write to us at Muriel Siebert & Co., 
Inc., Compliance Department, 885 Third Avenue, Suite 3100, New York, NY 10022.  

- 3 - 

 
Our website has design, navigation, and functionality features such as:  

­ 

­ 

­ 

­ 

­ 

­ 

Informative trading screens: Customers can stay in touch while trading, double-check balances, positions and order 
status, see real time quotes, intraday and annual charts and news headlines – automatically – as they place orders. 

Multiple orders: Customers can place as many as 10 orders at one time. 

Tax-lot trading: Our online equity order entry screen allows customers to specify tax lots which display with cost 
basis and current gain/loss on a real-time positions page. 

Trailing stop orders: Customers can enter an order that trails the market as a percentage of share price or with a flat 
dollar value and the system will execute their instructions automatically. 

Contingent orders: Customers can place One-Triggers-Two Bracket and One-Cancels-Other Bracket orders. 

An easy-to-install desktop security program that may be installed to help protect against certain types of online fraud 
such as “keylogging” and “phishing.” 

The Capital Markets Division  

Siebert’s Capital Markets Group (“SCM”) division served the Company as a co-manager, underwriting syndicate member, or 
selling  group  member  on  a  wide  spectrum  of  securities  offerings  for  corporations  and  Federal  agencies.  The  principal  activities  of 
SCM  were  investment  banking  and  institutional  equity  execution  services.  SCM  provided  Muriel  Siebert  &  Co.,  Inc.  high-quality 
brokerage service to both institutional investors and issuers of equity and fixed-income securities.  

On November 4, 2014, the Company, which held a 49% membership interest in, and the other members of, Siebert Brandford 
Shank  &  Co.,  LLC  (“SBS”),  contributed  their  SBS  membership  interests  into  a  newly  formed  Delaware  limited  liability  company, 
Siebert Brandford Shank Financial, L.L.C. (“SBSF”), in exchange for the same percentage interests in SBSF. On the same day, the 
Company  entered  into  an  Asset  Purchase  Agreement  (the  “Purchase  Agreement”)  with  SBS  and  SBSF,  pursuant  to  which  the 
Company  sold  substantially  all  of  the  SCM  assets  to  SBSF.  Pursuant  to  the  Purchase  Agreement,  SBSF  assumed  post-closing 
liabilities relating to the transferred business.  

The Purchase Agreement provides for an aggregate purchase price for the disposition of $3,000,000, payable by SBSF after 
closing in annual installments commencing on March 1, 2016 and continuing on each of March 1, 2017, 2018, 2019 and 2020. The 
transferred business was contributed by SBSF to, and operated by SBS. The amount payable to the Company on each annual payment 
date  will  equal  50%  of  the  net  income  attributable  to  the  transferred  business  recognized  by,  SBS  in  accordance  with  generally 
accepted accounting principles during the fiscal year ending immediately preceding the applicable payment date; provided that, if net 
income  attributable  to  the  transferred  business  generated  prior  to  the  fifth  annual  payment  date  is  insufficient  to  pay  the  remaining 
balance of the purchase price in full on the fifth annual payment date, then the unpaid amount of the purchase price will be paid in full 
on March 1, 2021. The annual installment payable on March 1, 2016 is based on the net income attributable to the capital markets 
business for the year ended December 31, 2015, amounted to $493,000.  

Transferred assets of SCM, consisted of customer accounts and goodwill, which had no carrying value to the Company, and 
the  Company  recorded  a  gain  on  sale  of  $1,820,000,  which  reflected  the  fair  value  of  the  purchase  obligation.  Such  fair  value  was 
based on the present value of estimated annual installments to be received during 2016 through 2020 from forecasted net income of 
the transferred business plus a final settlement in 2021, discounted at 11.5% (representing SBS’s weighted average cost of capital).  

The  discount  recorded  for  the  purchase  obligation  is  being  amortized  as  interest  income  using  an  effective  yield  initially 
calculated based on the original carrying amount of the obligation and estimated annual installments to be received and adjusted in 
future periods to reflect actual installments received and changes in estimates of future installments. Interest income recognized on the 
obligation for the year ended December 31, 2015 amounted to $235,000 based on a yield of approximately 12%.  

Siebert Brandford Shank Financial, LLC  

On  November  9,  2015,  the  Company  sold  its  49%  membership  investment  in  SBSF  back  to  SBSF  for  $8,000,000  of  which 
$4,000,000 was paid in cash and the balance of which was paid in the form of a secured junior subordinated promissory note of $4,000,000 
(the “SBSF Junior Note”). The sale of the investment in SBSF, which was accounted for by the equity method, represents a strategic shift for 
the Company based on its significance to the Company’s financial condition and results of operations and the major effect it will have on the 
Company’s  operations  and  financial  results  and,  accordingly,  the  Company’s  share  of  operating  results  of  the  investment  are  reflected  as 
discontinued  operations  in  the  accompanying  statement  of  operations.  The  investment  was  sold  for  approximately  $448,000  less  than  the 
carrying  value  of  the  investment  at  November  9,  2015,  after  adjusting  the  carrying  value  of  the  investment  for  the  Company’s  equity  in 
SBSF’s results of operations through such date. Such loss is also included in discontinued operations.  

- 4 - 

 
SBS Financial Products Company, LLC  

Effective  April  19,  2005,  Siebert  Financial  Corp.  (“SFC”)  entered  into  an  Operating  Agreement  with  Suzanne  Shank  and 
Napoleon  Brandford  III,  the  two  individual  principals  (the  “Principals”)  of  SBS  Financial  Products  Company,  LLC,  a  Delaware 
limited liability company (“SBSFPC”). Pursuant to the terms of the Operating Agreement, SFC and each of the Principals made an 
initial capital contribution of 33.33% initial interest in SBSFPC. SBSFPC engaged in derivatives transactions related to the municipal 
underwriting business. SBSFPC closed down operations as of December 31, 2014.  

Certain risks are involved in the underwriting of securities. Underwriting syndicates agree to purchase securities at a discount 
from  the  initial  public  offering  price.  An  underwriter  is  exposed  to  losses  on  the  securities  that  it  has  committed  to  purchase  if  the 
securities  must  be  sold  below  the  cost  to  the  syndicate.  In  the  last  several  years,  investment  banking  firms  have  increasingly 
underwritten corporate and municipal offerings with fewer syndicate participants or, in some cases, without an underwriting syndicate.  

In these cases, the underwriter assumes a larger part or all of the risk of an underwriting transaction. Under Federal securities 
laws,  other  laws  and  court  decisions,  an  underwriter  is  exposed  to  substantial  potential  liability  for  material  misstatements  or 
omissions of fact in the prospectus used to describe the securities being offered.  

Siebert Investment Advisors, Inc.  

Siebert  Investment  Advisors  Inc.  (“SIA”)  is  a  registered  investment  adviser  that  began  business  in  2014.  SIA  is  a  wholly 
owned  subsidiary  of  Siebert  Financial  Corp  and  affiliated  with  Muriel  Siebert  &  Co.,  a  registered  broker  dealer.  SIA  is  a  boutique 
investment management firm that greatly extends our ability to meet our customer’s investment needs.  

SIA offers advice to clients regarding asset allocation and the selection of investments. Our investment management services 
include  the  design,  implementation,  and  continued  monitoring  of  client  accounts  on  a  discretionary  or  non-discretionary  basis. 
Investment  selections  and  recommendation  are  guided  by  the  stated  objectives  of  the  customer,  other  considerations  include  the 
customer’s risk profile and financial status.  

SIA  offers  to  its  clients  a  number  of  Asset  Management  Programs  (“Managed  Programs”)  consisting  of  asset  allocation, 
flexible asset management and focused or completion strategies. In these Managed Programs, SIA acts as the co-adviser to clients. IA 
Representatives will assist each client in reviewing information about the programs, completing a client questionnaire to determine the 
client’s  risk  tolerance,  financial  situation  and  investment  objectives  and  selecting  an  investment  strategy.  SIA  does  not  ever  act  as 
portfolio manager directly; SIA selects other investment advisers to act as portfolio manager on behalf of its clients.  

Advertising, Marketing and Promotion  

Siebert  develops  and  maintains  its  retail  customer  base  through  printed  advertising  in  financial  publications,  internet 
advertising and social media. Additionally, a significant number of the firm’s new accounts are developed directly from referrals by 
satisfied customers.  

Competition  

Siebert  encounters  significant  competition  from  full-commission,  online  and  discount  brokerage  firms,  as  well  as  from 
financial institutions, mutual fund sponsors and other organizations, many of which are significantly larger and better capitalized than 
Siebert.  Although  there  has  been  consolidation  in  the  industry  in  both  the  online  and  traditional  brokerage  business  during  recent 
years, Siebert believes that additional competitors such as banks, insurance companies, providers of online financial and information 
services  and  others  will  continue  to  be  attracted  to  the  online  brokerage  industry.  Many  of  these  competitors  are  larger,  more 
diversified, have greater capital resources, and offer a wider range of services and financial products than Siebert. Some of these firms 
are offering their services over the Internet and have devoted more resources to and have more elaborate websites than Siebert. Siebert 
competes  with  a  wide  variety  of  vendors  of  financial  services  for  the  same  customers.  Siebert  believes  that  its  main  competitive 
advantages  are  high  quality  customer  service,  responsiveness,  cost  and  products  offered,  the  breadth  of  product  line  and  excellent 
executions.  

Regulation  

The  securities  industry  in  the  United  States  is  subject  to  extensive  regulation  under  both  Federal  and  state  laws.  The 
Securities  and  Exchange  Commission  (“SEC”)  is  the  Federal  agency  charged  with  administration  of  the  Federal  securities  laws. 
Siebert is registered as a broker-dealer with the SEC, and is a member of the New York Stock Exchange (“NYSE”) and the Financial 
Industry  Regulatory  Authority  (“FINRA”).  Much  of  the  regulation  of  broker-dealers  has  been  delegated  to  self-regulatory 
organizations,  principally  FINRA  and  national  securities  exchanges  such  as  the  NYSE,  which  is  Siebert’s  primary  regulator  with 
respect  to  financial  and  operational  compliance.  These  self-regulatory  organizations  adopt  rules  (subject  to  approval  by  the  SEC) 
governing  the  industry  and  conduct  periodic  examinations  of  broker-dealers.  Securities  firms  are  also  subject  to  regulation  by  state 
securities  authorities  in  the  states  in  which  they  do  business.  Siebert  is  registered  as  a  broker-dealer  in  50  states,  the  District  of 
Columbia and Puerto Rico.  

The principal purpose of regulation and discipline of broker-dealers is the protection of customers and the securities markets, 
rather  than  protection  of  creditors  and  stockholders  of  broker-dealers.  The  regulations  to  which  broker-dealers  are  subject  cover  all 
aspects  of  the  securities  business,  including  training  of  personnel,  sales  methods,  trading  practices  among  broker-dealers,  uses  and 
safekeeping of customers’ funds and securities, capital structure of securities firms, record keeping, fee arrangements, disclosure to  

- 5 - 

clients, and the conduct of directors, officers and employees. Additional legislation, changes in rules promulgated by the SEC and by 
self-regulatory organizations or changes in the interpretation or enforcement of existing laws and rules may directly affect the method 
of  operation  and  profitability  of  broker-dealers.  The  SEC,  self-regulatory  organizations  and  state  securities  authorities  may  conduct 
administrative proceedings which can result in censure, fine, cease and desist orders or suspension or expulsion of a broker-dealer, its 
officers or its employees.  

As a registered broker-dealer and FINRA member organization, Siebert is required by Federal law to belong to the Securities 
Investor Protection Corporation (“SIPC”) which provides, in the event of the liquidation of a broker-dealer, protection for securities 
held  in  customer  accounts  held  by  the  firm  of  up  to  $500,000  per  customer,  subject  to  a  limitation  of  $250,000  on  claims  for  cash 
balances.  SIPC  is  funded  through  assessments  on  registered  broker-dealers.  In  addition,  Siebert,  through  NFS,  has  purchased  from 
private insurers additional account protection in the event of liquidation up to the net asset value, as defined, of each account. Stocks, 
bonds,  mutual  funds  and  money  market  funds  are  included  at  net  asset  value  for  purposes  of  SIPC  protection  and  the  additional 
protection. Neither SIPC protection nor the additional protection insures against fluctuations in the market value of securities.  

Siebert is also authorized by the Municipal Securities Rulemaking Board (the “MSRB”) to effect transactions in municipal 
securities  on  behalf  of  its  customers  and  has  obtained  certain  additional  registrations  with  the  SEC  and  state  regulatory  agencies 
necessary to permit it to engage in certain other activities incidental to its brokerage business.  

Margin lending arranged by Siebert is subject to the margin rules of the Board of Governors of the Federal Reserve System 
and  the  NYSE.  Under  such  rules,  broker-dealers  are  limited  in  the  amount  they  may  lend  in  connection  with  certain  purchases  and 
short sales of securities and are also required to impose certain maintenance requirements on the amount of securities and cash held in 
margin accounts. In addition, those rules and rules of the Chicago Board Options Exchange govern the amount of margin customers 
must provide and maintain in writing uncovered options.  

Net Capital Requirements  

As  a  registered  broker-dealer,  Siebert  is  subject  to  the  SEC’s  Uniform  Net  Capital  Rule  (Rule  15c3-1)  (the  “Net  Capital 
Rule”), which has also been adopted by the NYSE. The Net Capital Rule specifies minimum net capital requirements for all registered 
broker-dealers and is designed to measure financial integrity and liquidity. Failure to maintain the required regulatory net capital may 
subject a firm to suspension or expulsion by the NYSE and FINRA, certain punitive actions by the SEC and other regulatory bodies 
and, ultimately, may require a firm’s liquidation.  

Regulatory net capital is defined as net worth (assets minus liabilities), plus qualifying subordinated borrowings, less certain 
deductions that result from excluding assets that are not readily convertible into cash and from conservatively valuing certain other 
assets.  These  deductions  include  charges  that  discount  the  value  of  security  positions  held  by  Siebert  to  reflect  the  possibility  of 
adverse changes in market value prior to disposition.  

The  Net  Capital  Rule  requires  notice  of  equity  capital  withdrawals  to  be  provided  to  the  SEC  prior  to  and  subsequent  to 
withdrawals  exceeding  certain  sizes.  The  Net  Capital  Rule  also  allows  the  SEC,  under  limited  circumstances,  to  restrict  a  broker-
dealer from withdrawing equity capital for up to 20 business days. The Net Capital Rule of the NYSE also provides that equity capital 
may not be drawn or cash dividends paid if resulting net capital would be less than 5 percent of aggregate debits.  

Under  applicable  regulations,  Siebert  is  required  to  maintain  regulatory  net  capital  of  at  least  $250,000.  At  December  31, 
2015  and  2014,  Siebert  had  net  capital  of  $8.1  million  and  $5.1  million,  respectively.  Siebert  claims  exemption  from  the  reserve 
requirement under Section 15c3-3(k)(2)(ii).  

Employees  

As  of  March  13,  2016,  we  had  approximately  43  full-time  employees,  one  of  whom  was  a  corporate  officer.  None  of  our 

employees are represented by a union, and we believe that relations with our employees are good.  

- 6 - 

Item 1A.  

RISK FACTORS 

Securities market volatility and other securities industry risk could adversely affect our business  

Most  of  our  revenues  are  derived  from  our  securities  brokerage  business.  Like  other  businesses  operating  in  the  securities 
industry,  our  business  is  directly  affected  by  volatile  trading  markets,  fluctuations  in  the  volume  of  market  activity,  economic  and 
political conditions, upward and downward trends in business and finance at large, legislation and regulation affecting the national and 
international business and financial communities, currency values, inflation, market conditions, the availability and cost of short-term 
or long-term funding and capital, the credit capacity or perceived credit-worthiness of the securities industry in the marketplace and 
the  level  and  volatility  of  interest  rates.  We  also  face  risks  relating  to  trading  losses,  losses  resulting  from  the  ownership  or 
underwriting  of  securities,  counterparty  failure  to  meet  commitments,  customer  fraud,  employee  fraud,  issuer  fraud,  errors  and 
misconduct, failures in connection with the processing of securities transactions and litigation. A reduction in our revenues or a loss 
resulting from our ownership of securities or sales or trading of securities could have a material adverse effect on our business, results 
of  operations  and  financial  condition.  In  addition,  as  a  result  of  these  risks,  our  revenues  and  operating  results  may  be  subject  to 
significant fluctuations from quarter to quarter and from year to year.  

Lower price levels in the securities markets may reduce our profitability.  

Lower  price  levels  of  securities  may  result  in  (i)  reduced  volumes  of  securities,  options  and  futures  transactions,  with  a 
consequent  reduction  in  our  commission  revenues,  and  (ii)  losses  from  declines  in  the  market  value  of  securities  we  held  in 
investment. In periods of low volume, our levels of profitability are further adversely affected because certain of our expenses remain 
relatively  fixed.  Sudden  sharp  declines  in  market  values  of  securities  and  the  failure  of  issuers  and  counterparties  to  perform  their 
obligations can result in illiquid markets which, in turn, may result in our having difficulty selling securities. Such negative market 
conditions, if prolonged, may also lower our revenues from investment banking and other activities. A reduction in our revenues from 
investment  banking  or  other  activities  could  have  a  material  adverse  affect  on  our  business,  results  of  operations  and  financial 
condition.  

There is intense competition in the brokerage industry.  

Siebert encounters significant competition from full-commission, online and other discount brokerage firms, as well as from 
financial institutions, mutual fund sponsors and other organizations many of which are significantly larger and better capitalized than 
Siebert.  Over  the  past  several  years,  price  wars  and  lower  commission  rates  in  the  discount  brokerage  business  in  general  have 
strengthened our competitors. Siebert believes that such changes in the industry will continue to strengthen existing competitors and 
attract additional competitors such as banks, insurance companies, providers of online financial and information services, and others. 
Many  of  these  competitors  are  larger,  more  diversified,  have  greater  capital  resources,  and  offer  a  wider  range  of  services  and 
financial products than Siebert. Siebert competes with a wide variety of vendors of financial services for the same customers. Siebert 
may not be able to compete effectively with current or future competitors.  

Some competitors in the discount brokerage business offer services which we may not. In addition, some competitors have 
continued to offer lower flat rate execution fees that are difficult for any conventional discount firm to meet. Industry-wide changes in 
trading practices are expected to cause continuing pressure on fees earned by discount brokers for the sale of order flow. Many of the 
flat fee brokers impose charges for services such as mailing, transfers and handling exchanges which Siebert does not and also direct 
their execution to captive market makers. Continued or increased competition from ultra low cost, flat fee brokers and broader service 
offerings from other discount brokers could limit our growth or lead to a decline in Siebert’s customer base which would adversely 
affect our business, results of operations and financial condition.  

We are subject to extensive government regulation.  

Our business is subject to extensive regulation in the United States, at both the Federal and state level. We are also subject to 
regulation by self–regulatory organizations and other regulatory bodies in the United States, such as the SEC, the NYSE, FINRA and 
the MSRB. We are registered as a broker-dealer in 50 states, the District of Columbia and Puerto Rico. The regulations to which we 
are  subject  as  a  broker-dealer  cover  all  aspects  of  the  securities  business  including:  training  of  personnel,  sales  methods,  trading 
practices, uses and safe keeping of customers’ funds and securities, capital structure, record keeping, fee arrangements, disclosure and 
the conduct of directors, officers and employees. Failure to comply with any of these laws, rules or regulations, which may be subject 
to the uncertainties of interpretation, could result in civil penalties, fines, suspension or expulsion and have a material adverse effect 
on our business, results of operations and financial condition.  

- 7 - 

 
The laws, rules and regulations, as well as governmental policies and accounting principles, governing our business and the 
financial services and banking industries generally have changed significantly over recent years and are expected to continue to do so. 
We  cannot  predict  which  changes  in  laws,  rules,  regulations,  governmental  policies  or  accounting  principles  will  be  adopted.  Any 
changes in the laws, rules, regulations, governmental policies or accounting principles relating to our business could materially and 
adversely affect our business, results of operations and financial condition.  

We are subject to net capital requirements.  

The SEC, FINRA, and various other securities and commodities exchanges and other regulatory bodies in the United States 
have rules with respect to net capital requirements which affect us. These rules have the effect of requiring that at least a substantial 
portion  of  a  broker-dealer’s  assets  be  kept  in  cash  or  highly  liquid  investments.  Our  compliance  with  the  net  capital  requirements 
could limit operations that require intensive use of capital, such as underwriting or trading activities. These rules could also restrict our 
ability to withdraw our capital, even in circumstances where we have more than the minimum amount of required capital, which, in 
turn,  could  limit  our  ability  to  implement  growth  strategies.  In  addition,  a  change  in  such  rules,  or  the  imposition  of  new  rules, 
affecting the scope, coverage, calculation or amount of such net capital requirements, or a significant operating loss or any unusually 
large charge against net capital, could have similar adverse effects.  

Our customers may fail to pay us.  

A principal credit risk to which we are exposed on a regular basis is that our customers may fail to pay for their purchases or 
fail  to  maintain  the  minimum  required  collateral  for  amounts  borrowed  against  securities  positions  maintained  by  them.  We  cannot 
assure you that the policies and procedures we have established will be adequate to prevent a significant credit loss.  

An increase in volume on our systems or other events could cause them to malfunction.  

During 2015, we received and processed up to approximately 70% of our trade orders electronically. This method of trading 
is heavily dependent on the integrity of the electronic systems supporting it. While we have never experienced a significant failure of 
our trading systems, heavy stress placed on our systems during peak trading times could cause our systems to operate at unacceptably 
low  speeds  or  fail  altogether.  Any  significant  degradation  or  failure  of  our  systems  or  the  systems  of  third  parties  involved  in  the 
trading process (e.g., online and Internet service providers, record keeping and data processing functions performed by third parties, 
and third party software), even for a short time, could cause customers to suffer delays in trading. These delays could cause substantial 
losses  for  customers  and  could  subject  us  to  claims  from  these  customers  for  losses.  There  can  be  no  assurance  that  our  network 
structure will operate appropriately in the event of a subsystem, component or software failure. In addition, we cannot assure you that 
we will be able to prevent an extended systems failure in the event of a power or telecommunications failure, an earthquake, terrorist 
attack, fire or any act of God. Any systems failure that causes interruptions in our operations could have a material adverse effect on 
our business, financial condition and operating results.  

We rely on information processing and communications systems to process and record our transactions.  

Our  operations  rely  heavily  on  information  processing  and  communications  systems.  Our  system  for  processing  securities 
transactions is highly automated. Failure of our information processing or communications systems for a significant period of time could 
limit  our  ability  to  process  a  large  volume  of  transactions  accurately  and  rapidly.  This  could  cause  us  to  be  unable  to  satisfy  our 
obligations  to  customers  and  other  securities  firms,  and  could  result  in  regulatory  violations.  External  events,  such  as  an  earthquake, 
terrorist attack or power failure, loss of external information feeds, such as security price information, as well as internal malfunctions 
such as those that could occur during the implementation of system modifications, could render part or all of these systems inoperative.  

- 8 - 

We may not be able to keep up pace with continuing changes in technology.  

Our  market  is  characterized  by  rapidly  changing  technology.  To  be  successful,  we  must  adapt  to  this  rapidly  changing 
environment by continually improving the performance, features and reliability of our services. We could incur substantial costs if we 
need  to  modify  our  services  or  infrastructure  or  adapt  our  technology  to  respond  to  these  changes.  A  delay  or  failure  to  address 
technological advances and developments or an increase in costs resulting from these changes could have a material and adverse effect 
on our business, financial condition and results of operations.  

We depend on our ability to attract and retain key personnel.  

Our  continued  success  was  principally  dependent  on  our  founder,  Muriel  F.  Siebert,  our  former  Chairwoman,  Chief 
Executive Officer and President, and our senior management. The loss of the services of any of these individuals could significantly 
harm our business, financial condition and operating results. However the appointment of Suzanne Shank as Acting Chief Executive 
Officer and Joseph Ramos as Chief Operating Officer has stabilized the Company as a result of our loss of Ms. Siebert. On March 3, 
2015  Suzanne  Shank  completed  her  role  as  acting  Chief  Executive  Officer  of  our  Company  to  devote  full  time  to  her  continuing 
position as Chief Executive Officer of SBSF.  

Our principal shareholder may control many key decisions.  

The estate of Ms. Muriel F. Siebert currently owns approximately 90% of our outstanding common stock. The executors of 
the  estate,  Jane  Macon  and  Patricia  Francy,  who  are  both  directors  of  the  Company,  have  the  power  to  elect  the  entire  Board  of 
Directors  and,  except  as  otherwise  provided  by  law  or  our  Certificate  of  Incorporation  or  by-laws,  to  approve  any  action  requiring 
shareholder approval without a shareholders meeting.  

There may be no public market for our common stock.  

Only  approximately  2,200,000  shares,  or  approximately  10%  of  our  shares  outstanding,  are  currently  held  by  the  public. 
Although our common stock is traded in The NASDAQ Capital Market, there can be no assurance that an active public market will 
continue.  

Item 1B. 

UNRESOLVED STAFF COMMENTS 

None.  

Item 2. 

PROPERTIES 

Siebert  currently  maintains  three  retail  discount  brokerage  offices.  Customers  can  visit  these  offices  to  obtain  market 
information,  place  orders,  open  accounts,  deliver  and  receive  checks  and  securities,  and  obtain  related  customer  services  in  person. 
Nevertheless, most of Siebert’s activities are conducted on the Internet or by telephone and mail.  

Siebert operates its business out of the following three leased offices:  

Location 
Corporate Headquarters 
885 Third Avenue 
New York, NY 10022 ..................................................................................................................................................................................................  

2/28/17   

8,585   

None 

Approximate 
Office Area in 
Square Feet 

Expiration Date 
of 
Current Lease 

Renewal 
Terms 

Retail Offices 

9701 Wilshire Boulevard, Suite 1111 
Beverly Hills, CA 90212 ..............................................................................................................................................................................................  

1,189    Month to Month   

None 

4400 North Federal Highway 
Boca Raton, FL 33431 .................................................................................................................................................................................................  

2,438    Month to Month   

None 

- 9 - 

 
   
   
   
 
 
 
   
   
   
   
   
   
 
 
 
   
   
 
 
   
   
 
 
 
   
   
 
 
   
   
 
 
 
 
   
   
 
 
   
   
 
 
Item 3. 

LEGAL PROCEEDINGS 

In December 2015, a current employee of MSCO commenced an arbitration before FINRA against MSCO, alleging a single 
cause of action for employment retaliation under the Sarbanes-Oxley Act of 2002. In February 2016, the employee amended his claim 
to replace the Sarbanes-Oxley claim with a substantially identical claim arising under the Dodd-Frank Act of 2010. In the opinion of 
management, this matter is without merit, and its ultimate outcome will not have a significant effect on the financial position of the 
Company.  

In July 2014, the Company entered into a settlement agreement in regards to a dispute with a former employee, in which the 
former employee sought, among other things, damages arising from his separation from the Company. The Company asserted counter 
claims  in  the  arbitration.  Pursuant  to  the  settlement,  the  Company  paid  $4,300,000  to  the  former  employee,  and  the  claims  and 
counterclaims  have  been  dismissed  and  released.  The  accompanying  statement  of  operations  reflects  a  change  to  give  effect  to  the 
settlement.  

The  Company  is  party  to  certain  claims,  suits  and  complaints  arising  in  the  ordinary  course  of  business.  In  the  opinion  of 
management, all such matters are without merit, or involve amounts which would not have a significant effect on the financial position 
of the Company.  

Item 4. 

MINE SAFETY DISCLOSURES 

Not applicable  

- 10 - 

PART II  

Item 5. 

MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND 
ISSUER PURCHASES OF EQUITY SECURITIES 

Our common stock traded on the NASDAQ Global Market until June 29, 2011 when our common stock started trading on 
the NASDAQ Capital Market, under the symbol “SIEB”. The high and low sales prices of our common stock reported by NASDAQ 
during the following calendar quarters were:  

Low 
First Quarter – 2014 ........................................................................................................................................................................  

4.45   $ 

  $ 

High 

Second Quarter – 2014 ....................................................................................................................................................................  

3.44   $ 

  $ 

Third Quarter – 2014 ......................................................................................................................................................................  

2.85   $ 

  $ 

Fourth Quarter – 2014 .....................................................................................................................................................................  

2.90   $ 

  $ 

First Quarter – 2015 ........................................................................................................................................................................  

2.62   $ 

  $ 

Second Quarter – 2015 ....................................................................................................................................................................  

2.11   $ 

  $ 

Third Quarter – 2015 ......................................................................................................................................................................  

1.95   $ 

  $ 

Fourth Quarter – 2015 .....................................................................................................................................................................  

1.56   $ 

  $ 

1.61  

2.67  

2.05  

2.03  

1.44  

1.45  

1.35  

1.14  

On March 11, 2016, the closing price of our common stock on the NASDAQ Capital Market was $1.20 per share. There were 

130 holders of record of our common stock and more than 1,500 beneficial owners of our common stock on March 11, 2016.  

On January 4, 2011, we received notice from The NASDAQ Stock Market stating that for more than 30 consecutive business 
days, the market value of publicly held shares closed below the minimum $5 million required for continued listing on The NASDAQ 
Global Market under NASDAQ Rule 5450(b) (1)(C). Market value of publicly held shares is calculated by multiplying the publicly 
held shares, which is total shares outstanding less any shares held by officers, directors, or beneficial owners of more than 10%, by the 
closing bid price. The estate of Muriel F. Siebert owns approximately 90% of our outstanding common stock. The value of shares by 
the estate of Muriel F. Siebert’s estate, and the value of shares beneficially owned by other officers and directors of the Company, is 
therefore excluded from the market value of publicly held shares of the Company.  

NASDAQ Rule 5810(c)(3)(D) provided the Company a grace period of 180 calendar days, or until July 5, 2011, to regain 
compliance  with  The  NASDAQ  Stock  Market  requirement.  As  the  market  value  of  publicly  held  shares  did  not  reach  the  required 
value during the grace period, our common stock was transferred to the NASDAQ Capital Market on June 29, 2011.  

Dividend Policy  

Our Board of Directors periodically considers whether to declare dividends. In considering whether to pay such dividends, 
our  Board  of  Directors  will  review  our  earnings  capital  requirements,  economic  forecasts  and  such  other  factors  as  are  deemed 
relevant. Some portion of our earnings will be retained to provide capital for the operation and expansion of our business.  

Issuer Purchases of Equity Securities  

On January 23, 2008, our Board of Directors authorized the repurchase of up to 300,000 shares of our common stock. We will 

purchase shares from time to time, in our discretion, in the open market and in private transactions. No shares were purchased in 2015.  

- 11 - 

 
 
 
 
 
 
 
  
 
  
 
 
 
  
 
  
 
 
 
  
 
  
 
 
 
  
 
  
 
 
 
  
 
  
 
 
 
  
 
  
 
 
 
  
 
  
A summary of our repurchase activity for the three months ended December 31, 2015 is as follows:  

Period 

Total  
Number 
Of Shares 
Purchased 

Average Price 
Paid Per  
Share 

Cumulative Number  
of  
Shares Purchased  
as Part of Publicly 
Announced Plans 

Maximum 
Number of 
Shares  
That May Yet Be 
Purchased Under 
The Plan 

October 2015 ...................................................................................................................................................................................  

129,137  

—   $ 

—  

170,863  

November 2015 ...............................................................................................................................................................................  

129,137  

—   $ 

—  

170,863  

December 2015 ...............................................................................................................................................................................  

129,137  

—   $ 

—  

170,863  

Total ................................................................................................................................................................................................  

129,137  

0   $ 

170,863  

0  

The following table sets forth information as of December 31, 2015 with respect to our equity compensation plans.  

Equity Compensation Plan Information 

Plan Category 

Equity compensation plans approved by security  

Number of Securities to be 
issued upon exercise of 
outstanding options,  
warrants and rights 

(a) 

Weighted-  
average  
exercise price of 
outstanding  
options, 
warrants and  
rights 
(b) 

Number of Securities  
remaining available for 
 issuance under equity  
compensation plans  
 (excluding securities  
reflected in column (a)) 

(c) 

holders (1) ....................................................................................................................................................................................  

265,000   $ 

3.02  

1,760,000  

Total ................................................................................................................................................................................................  

265,000   $ 

3.02  

1,760,000  

(1) Consists of our 1997 and 2007 compensation plans.  

- 12 - 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Performance  The graph below compares our performance from December 31, 2010 through December 31, 2015 against the 
performance  of  the  NASDAQ  Composite  Index  and  a  peer  group.  The  peer  group  consists  of  Ameritrade 
Holding Corporation, E*Trade Financial Corporation and the Charles Schwab Corporation. 

Siebert Financial Corp. ...................................................................................................................................................................  
Nasdaq Composite ..........................................................................................................................................................................  
Peer Group ......................................................................................................................................................................................  

127.91  
188.98  
190.97  

93.60  
166.19  
161.49  

97.09  
116.92  
86.02  

83.14  
100.53  
70.30  

75.00  
199.95  
206.08  

2010 
100.00  
100.00  
100.00  

2011 

Cumulative Total Return 
2013 

2012 

2014 

2015 

- 13 - 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 6. 

SELECTED FINANCIAL DATA 

(In thousands except share and per share data)  

The Following Selected Financial Information Should Be Read In Conjunction with Our Consolidated Financial Statements 
and the Related Notes Thereto. 

2015 

2014 

2013 

2012 

2011 

Income statement data: 
10,096  
Total Revenues ................................................................................................................................................................................  
(2,869 )   
Net loss ............................................................................................................................................................................................  

16,401   $ 
(5,912 )  $ 

15,815   $ 
(6,557 )  $ 

20,983   $ 
(171 )  $ 

  $ 
  $ 

20,199  
(5,379 ) 

Net loss per share of common stock 

(.13 )   
Basic ............................................................................................................................................................................................  
(.13 )   
Diluted .........................................................................................................................................................................................  

(0.27 )  $ 
(0.27 )  $ 

(0.30 )  $ 
(0.30 )  $ 

(0.01 )  $ 
(0.01 )  $ 

  $ 
  $ 

(0.24 ) 
(0.24 ) 

Weighted average shares outstanding (basic) .................................................................................................................................  
Weighted average shares outstanding (diluted) ..............................................................................................................................  

  22,087,324  
  22,087,324  

22,085,126  
22,085,126  

22,100,759  
22,100,759  

22,085,126  
22,085,126  

  22,114,121  
  22,114,121  

Statement of financial condition data (at year 

end): 

Total assets ......................................................................................................................................................................................  
Total liabilities excluding subordinated 

27,970   $ 

20,728   $ 

33,456   $ 

17,785  

  $ 

34,823  

2,102  
borrowings ...................................................................................................................................................................................  
15,683  
Stockholders’ equity .......................................................................................................................................................................  
0  
Cash dividends declared on common shares ..................................................................................................................................  

2,861   $ 
25,109   $ 
0   $ 

2,176   $ 
18,552   $ 
0   $ 

2,416   $ 
31,040   $ 
0   $ 

  $ 
  $ 
  $ 

3,599  
31,224  
0  

Item 7. 

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS  

This  discussion  should  be  read  in  conjunction  with  our  audited  Consolidated  Financial  Statements  and  the  Notes  thereto 

contained elsewhere in this Annual Report.  

Our  working  capital  is  invested  primarily  in  money  market  funds,  so  that  liquidity  has  not  been  materially  affected.  The 
recent financial crisis did have the effect of reducing participation in the securities market by our retail and institutional customers, 
which had an adverse effect on our revenues. While the stock market improved in 2015 our revenues did not. For the period ended 
November 9, 2015, in which Siebert sold its 49% equity interest to our former affiliate resulting in discontinued operations, income of 
our affiliate, SBSF increased to $1.4 million as a result of an increase in the number of offerings by municipalities. A loss resulted 
from the disposal of this equity investment in the amount of $52,000 for 2015 which includes equity earnings of former affiliate of 
$671,000, net of $448,000 loss related to disposal of investment in 2015, net of income tax of $275,000. Siebert also earned interest 
income from the receivable from the SCM sale to SBSF of $235,000 in 2015 which is included in revenue in continuing operations as 
the  receivable  will  be  retained  by  Siebert.  The  Company’s  professional  expenses  during  2014  and  2013  include  the  costs  of  an 
arbitration proceeding commenced by a former employee following the termination of his employment, which was resolved in 2014 
resulting in a $4,300,000 settlement payment. The action has adversely affected the Company’s results of operations. Competition in 
the brokerage industry remains intense.  

On  November  4,  2014,  the  Company,  which  at  the  time  held  a  49%  membership  interest  in,  and  the  other  members  of, 
Siebert  Brandford  Shank  &  Co.,  LLC  (“SBS”),  contributed  their  SBS  membership  interests  into  a  newly  formed  Delaware  limited 
liability company, Siebert Brandford Shank Financial, LLC (“SBSF”), in exchange for the same percentage interests in SBSF. On the 
same day, the Company entered into an Asset Purchase Agreement (the “SCM Purchase Agreement”) with SBS and SBSF, pursuant 
to which the Company sold substantially all of the assets relating to the Company’s capital markets business to SBSF. Pursuant to the 
SCM Purchase Agreement, SBSF assumed post-closing liabilities relating to the transferred business.  

The SCM Purchase Agreement provides for an aggregate purchase price for the disposition of $3,000,000, payable by SBSF 
after closing in annual installments commencing on March 1, 2016 and continuing on each of March 1, 2017, 2018, 2019 and 2020. 
The  transferred  business  was  contributed  by  SBSF  to,  and  operated  by  SBS.  The  amount  payable  to  the  Company  on  each  annual 
payment  date  will  equal  50%  of  the  net  income  attributable  to  the  transferred  business  recognized  by  SBS  in  accordance  with 
generally accepted accounting principles during the fiscal year ending immediately preceding the applicable payment date; provided  

- 14 - 

 
 
 
 
 
 
 
   
  
 
  
 
  
 
  
 
  
 
 
   
  
 
  
 
  
 
  
 
  
   
  
 
  
 
  
 
  
 
  
 
   
  
 
  
 
  
 
  
 
  
   
 
 
   
 
 
 
   
  
 
  
 
  
 
  
 
  
   
  
 
  
 
  
 
  
 
  
 
   
  
 
  
 
  
 
  
 
  
 
 
 
 
that, if net income attributable to the transferred business generated prior to the fifth annual payment date is insufficient to pay the 
remaining balance of the purchase price in full on the fifth annual payment date, then the unpaid amount of the purchase price will be 
paid  in  full  on  March  1,  2021.  The  annual  installment  payable  on  March  1,  2016  was  based  on  the  net  income  attributable  to  the 
capital markets business for the year ended December 31, 2015, which amounted to $493,000 and was paid on March 3, 2016.  

Transferred assets of the Company’s capital markets business consisted of issuer relationships and goodwill, which assets had 
no  carrying  value  to  the  Company,  and  the  Company  recorded  a  gain  on  sale  of  $  1,820,000,  which  reflected  the  fair  value  of  the 
purchase obligation. Such fair value (Level 3) was based on the present value of estimated annual installments to be received during 
2016  through  2020  from  forecasted  net  income  of  the  transferred  business  plus  a  final  settlement  in  2021,  discounted  at  11.5% 
(representing SBS’s weighted average cost of capital).  

The  discount  recorded  for  the  purchase  obligation  will  be  amortized  as  interest  income  using  an  effective  yield,  initially 
calculated based on the original carrying amount of the obligation and estimated annual installments to be received and adjusted in 
future periods to reflect actual installments received and changes in estimates of future installments. Interest income recognized on the 
obligation for the period December 31, 2015, amounted to approximately $235,000 based on a yield of approximately 12%.  

The  following  table  sets  forth  certain  metrics  as  of  December  31,  2015,  2014  and  2013,  respectively,  which  we  use  in 

evaluating our business.  

Retail Customer Activity: 

For the Twelve Months  
ended December 31, 

2015 

2014 

2013 

Total retail trades: ...........................................................................................................................................................................  
Average commission per retail trade: .............................................................................................................................................  

259,624  
22.29  

19.50   $ 

293,419  

  $ 

327,285  
21.70  

As of December 31, 

2015 

2014 

Retail customer balances: 
Retail customer net worth (in billions): ..........................................................................................................................................  
Retail customer money market fund value (in billions): ................................................................................................................  
Retail customer margin debit balances (in millions): .....................................................................................................................  
Retail customer accounts with positions: ........................................................................................................................................  

7.3  
1.0  
232.3  
32,962  

6.8  
.9  
254.7  
30,851  

  $ 
  $ 
  $ 

$ 
$ 
$ 

Description:  

• 

• 

• 

• 

• 

• 

Total retail trades represents retail trades that generate commissions. 

Average  commission  per  retail  trade  represents  the  average  commission  generated  for  all  types  of  retail  customer 
trades. 

Retail  customer  net  worth  represents  the  total  value  of  securities  and  cash  in  the  retail  customer  accounts  before 
deducting margin debits. 

Retail customer money market fund value represents all retail customers accounts invested in money market funds. 

Retail customer margin debit balances represents credit extended to our customers to finance their purchases against 
current positions. 

Retail customer accounts with positions represent retail customers with cash and/or securities in their accounts. 

We,  like  other  securities  firms,  are  directly  affected  by  general  economic  and  market  conditions  including  fluctuations  in 
volume  and  prices  of  securities,  changes  and  the  prospect  of  changes  in  interest  rates,  and  demand  for  brokerage  and  investment 
banking services, all of which can affect our profitability. In addition, in periods of reduced financial market activity, profitability is 
likely  to  be  adversely  affected  because  certain  expenses  remain  relatively  fixed,  including  salaries  and  related  costs,  portions  of 
communications  costs  and  occupancy  expenses.  Accordingly,  earnings  for  any  period  should  not  be  considered  representative  of 
earnings to be expected for any other period.  

- 15 - 

 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
Competition continues to intensify among all types of brokerage firms, including established discount brokers and new firms 
entering  the  on-line  brokerage  business.  Electronic  trading  continues  to  account  for  an  increasing  amount  of  trading  activity,  with 
some  firms  charging  very  low  trading  execution  fees  that  are  difficult  for  any  conventional  discount  firm  to  meet.  Some  of  these 
brokers,  however,  impose  asset  based  charges  for  services  such  as  mailing,  transfers  and  handling  exchanges  which  we  do  not 
currently impose, and also direct their orders to market makers where they have a financial interest. Continued competition could limit 
our  growth  or  even  lead  to  a  decline  in  our  customer  base,  which  would  adversely  affect  our  results  of  operations.  Industry-wide 
changes  in  trading  practices,  such  as  the  continued  use  of  Electronic  Communications  Networks,  are  expected  to  put  continuing 
pressure on commissions/fees earned by brokers while increasing volatility. 

We are a party to an Operating Agreement (the “Operating Agreement”), with Suzanne Shank and Napoleon Brandford III, 
the two individual principals (the “Principals”) of SBSFPC. Pursuant to the terms of the Operating Agreement, the Company and each 
of  the  Principals  made  an  initial  capital  contribution  of  $400,000  in  exchange  for  a  33.33%  initial  interest  in  SBSFPC.  SBSFPC 
engages in derivatives transactions related to the municipal underwriting business. The Operating Agreement provides that profit and 
loss will be shared 66.66% by the Principals and 33.33% by us. The Company and principals closed down the operations of SBSFPC 
in 2014. 

In  2014,  we  began  business  as  a  registered  investment  advisor  through  our  wholly-owned  subsidiary,  Siebert  Investment 
Advisors,  Inc.  (“SIA”).  SIA  is  a  boutique  investment  management  firm  that  greatly  extends  our  ability  to  meet  our  customer’s 
investment needs. SIA offers advice to clients regarding asset allocation and the selection of investments. Our investment management 
services include the design, implementation, and continued monitoring of client accounts on a discretionary or non-discretionary basis. 
Investment  selections  and  recommendation  are  guided  by  the  stated  objectives  of  the  customer,  other  considerations  include  the 
customer’s risk profile and financial status. 

 SIA  offers  to  its  clients  a  number  of  Asset  Management  Programs  (“Managed  Programs”)  consisting  of  asset  allocation, 
flexible asset management and focused or completion strategies. In these Managed Programs, SIA acts as the co-adviser to clients. IA 
Representatives will assist each client in reviewing information about the programs, completing a client questionnaire to determine the 
client’s  risk  tolerance,  financial  situation  and  investment  objectives  and  selecting  an  investment  strategy.  SIA  does  not  ever  act  as 
portfolio manager directly, SIA selects other investment advisers to act as portfolio manager on behalf of its clients. During 2015, the 
results of SIA operations are immaterial to the operations of the Company. 

On January 23, 2008, our Board of Directors authorized a buy back of up to 300,000 shares of our common stock. Under this 
program,  shares  are  purchased  from  time  to  time,  at  our  discretion,  in  the  open  market  and  in  private  transactions.  No  shares  were 
purchased during 2015.  

Critical Accounting Policies   

We generally follow accounting policies standard in the brokerage industry and believe that our policies appropriately reflect 
our  financial  position  and  results  of  operations.  Our  management  makes  significant  estimates  that  affect  the  reported  amounts  of 
assets,  liabilities,  revenues  and  expenses  and  the  related  disclosure  of  contingent  assets  and  liabilities  included  in  the  financial 
statements. The estimates relate primarily to revenue and expense items in the normal course of business as to which we receive no 
confirmations, invoices, or other documentation, at the time the books are closed for a period. We use our best judgment, based on our 
knowledge of revenue transactions and expenses incurred, to estimate the amount of such revenue and expenses. We are not aware of 
any material differences between the estimates used in closing our books for the last five years and the actual amounts of revenue and 
expenses incurred when we subsequently receive the actual confirmations, invoices or other documentation. Estimates are also used in 
determining  the  useful  lives  of  intangibles  assets,  and  the  fair  market  value  of  intangible  assets.  Our  management  believes  that  its 
estimates are reasonable.  

Results of Operations   

Year Ended December 31, 2015 Compared to Year Ended December 31, 2014   

Revenues. Total revenues for 2015 were $10.1 million, a decrease of $5.8 million, or 36.3%, from 2014. Commission and fee 
income decreased $1.6 million, or 14.9%, from the prior year to $9.2 million primarily due to a decrease in retail trading. The Capital 
Markets Division was sold to our former affiliate SBSF on November 4, 2014 resulting in reduced institutional trading commissions 
and investment banking revenues. Commission recapture operations were shut down on September 30, 2014. 

Investment  banking  revenues  decreased  $1.8  million  or  97.8%,  from  the  prior  year  to  $40,000  in  2015  due  to  the  Capital 

Markets division being sold on November 4, 2014 to our former affiliate. 

Trading profits decreased $776,000, or 57.4%, from the prior year to $575,000 in 2015 primarily due to an overall decrease 

in trading volume primarily in the debt markets.  

- 16 - 

The Company recorded a gain on the sale of our Capital Markets Segment of $1,820,000, which reflected the fair value of the 
purchase  obligation  (transferred  assets  of  the  Company’s  capital  markets  business,  consisted  of  customer  accounts  and  goodwill, 
which had no carrying value to the Company. Such fair value was based on the present value of estimated annual installments to be 
received during 2016 through 2020 from forecasted net income of the transferred business plus a final settlement in 2021, discounted 
at 11.5% (representing SBS’s weighted average cost of capital), the sale was for $3,000,000 recorded at a discount. 

The  discount  recorded  for  the  purchase  obligation  will  be  amortized  as  interest  income  using  an  effective  yield  initially 
calculated based on the original carrying amount of the obligation and estimated annual installments to be received and adjusted in 
future periods to reflect actual installments received and changes in estimates of future installments. Interest income recognized on the 
obligation for the period December 31, 2015 amounted to $235,000 based on a yield of approximately 12%. 

Income from interest and dividends increased $232,000, or 246.8%, from the prior year to $326,000 in 2015 primarily due to 
accrued interest on our receivable from business sold to affiliate (see above paragraph) and the sale of our equity interest to our former 
affiliate offset by secured demand note interest with our former affiliate which expired on August 31, 2015. 

Expenses. Total expenses for 2015 were $13.2 million, a decrease of $9.3 million, or 41.3%, from the prior year. 

Employee compensation and benefit costs decreased $2.9 million, or 34.9%, from the prior year to $5.4 million in 2015. This 
decrease was due to a reduction in head count from the previous year, as well as the Capital Markets Division being sold to SBSF on 
November 4, 2014. 

Clearing and floor brokerage fees decreased $426,000, or 25.6%, from the prior year to $1.2 million in 2015 primarily due to 

lower retail trading volumes, as well as shutting down our rebate recapture business on September 30, 2014. 

Professional fees decreased $1.1 million, or 25.8% from the prior year to $3.2 million in 2015 primarily due to a decrease in 

legal fees relating to a dispute with a former employee (see settlement of case below). 

In July 2014, the Company entered into a settlement agreement in regard to a dispute with a former employee, in which the 
former employee sought, among other things, damages arising from his separation from the Company. The Company asserted counter 
claims  in  the  arbitration.  Pursuant  to  the  settlement,  the  Company  paid  $4,300,000  to  the  former  employee,  and  the  claims  and 
counterclaims have been dismissed and released. 

Advertising and promotion expense increased $20,000, or 8.1%, from the prior year to $268,000 in 2015 due to an increase in 

social media advertising. 

Communications expense decreased $270,000, or 31.2%, from the prior year to $595,000 in 2015 due to a new phone system 
and phone vendor. Quote fees were down as well due to the reduction in Bloomberg terminals due to the sale of our Capital Markets 
segment on November 4, 2014. Retail trading revenues were down causing quotes to go down. 

Occupancy costs decreased $12,000, or 1.5%, from the prior year to $776,000 in 2015 due to our Palm Beach branch closing 
on March 31, 2014 and the Jersey City branch closing down on June 30, 2015, offset by increases in rent at our Beverly Hills office 
due to our month to month status. Security deposits were written off to rent for Jersey City and a former Beverly Hills location. 

Other  general  and  administrative  expenses  decreased  $309,000,  or  15.2%,  from  the  prior  year  to  $1.7  million  in  2015  due 

decreases in office expense in travel, entertainment, computer security updates, and registration expense. 

Discontinued operations - Loss from our equity investment in SBSF, an entity which Siebert sold its 49% equity interest to 
on  November  9,  2015,  for  2015  was  $52,000  which  includes  equity  earnings  of  former  affiliate  of  $671,000,  net  of  $448,000  loss 
related to disposal of investment in 2015, net of income tax of $275,000, compared to income of $84,000 net of income tax of $27,000 
for 2014, a decrease of $139,000, primarily due to SBSF participating in more municipal bond offerings as senior- and co-manager. 
Income from our equity investment in SBSFPC, an entity in which we hold a 33% equity interest, for 2015 was $0 as compared to a 
loss of $17,000 from the same period in 2014. This decrease was principally due to SBSFPC winding down and shutting down their 
operations in 2014. 

Income tax benefit for the year ended December 31, 2015 and 2014 was $275,000 and $27,000, respectively. The benefit for 
income  taxes  for  2015  and  2014  represent  the  utilization  of  the  loss  from  continuing  operations  against  income  from  discontinued 
operations,  exclusive  in  2015  of  the  capital  loss  from  disposal  of  the  investment  in  former  affiliate.  The  Company  has  recorded  a 
valuation allowance to fully offset our deferred tax asset at December 31, 2015 and 2014.  

Results of Operations   

Year Ended December 31, 2014 Compared to Year Ended December 31, 2013   

Revenues.  Total  revenues  for  2014  were  $15.9  million,  a  decrease  of  $549,000,  or  3.3%,  from  2013.  Commission  and  fee 
income decreased $1.2 million, or 9.9%, from the prior year to $10.8 million primarily due to a decrease in retail trading and in the 
average commission charged per retail trade. Capital Markets Division was sold to our former affiliate SBSF on November 4, 2014 
resulting in reduced institutional trading commissions and investment banking revenues. Commission recapture operations were shut 
down on September 30, 2014.  

- 17 - 

Investment  banking  revenues  decreased  $588,000  or  24.3%,  from  the  prior  year  to  $1.8  million  in  2014  due  to  our 
participation in fewer new issues in the equity and debt capital markets. The Capital Markets division was sold on November 4, 2014 
to our affiliate.  

Trading  profits  decreased  $625,000,  or  31.6%,  from  the  prior  year  to  $1.4  million  in  2014  primarily  due  to  an  overall 

decrease in trading volume primarily in the debt markets.  

The Company recorded a gain on the sale of our Capital Markets Segment of $ 1,820,000, which reflected the fair value of 
the purchase obligation (transferred assets of the Company’s capital markets business, consisted of customer accounts and goodwill, 
which had no carrying value to the Company. Such fair value was based on the present value of estimated annual installments to be 
received during 2016 through 2020 from forecasted net income of the transferred business plus a final settlement in 2021, discounted 
at 11.5% (representing SBS’s weighted average cost of capital), the sale was for $3,000,000 recorded at a discount. 

The  discount  recorded  for  the  purchase  obligation  will  be  amortized  as  interest  income  using  an  effective  yield  initially 
calculated based on the original carrying amount of the obligation and estimated annual installments to be received and adjusted in 
future periods to reflect actual installments received and changes in estimates of future installments. Interest income recognized on the 
obligation for the period from November 4, 2014 to December 31, 2014 amounted to $36,641 based on a yield of approximately 12%. 

Income  from  interest  and  dividends  increased  $32,000,  or  51.6%,  from  the  prior  year  to  $94,000  in  2014  primarily  due  to 

accrued interest on our receivable from business sold to former affiliate in 2014. 

Expenses. Total expenses for 2014 were $22.5 million, an increase of $247,000, or 1.1%, from the prior year. 

Employee compensation and benefit costs decreased $995,000, or 10.7%, from the prior year to $8.3 million in 2014. This 

decrease was due a reduction in head count from the previous year. 

Clearing and floor brokerage fees decreased $717,000, or 30.1%, from the prior year to $1.7 million in 2014 primarily due to 
lower retail trading volumes, lower execution charges for institutional equity trading, as well as shutting down our rebate recapture 
business on September 30, 2014. 

Professional fees decreased $1.0 million, or 18.6% from the prior year to $4.3 million in 2014 primarily due to a decrease in 

legal fees relating to a dispute with a former employee (see settlement of case below). 

In July 2014, the Company entered into a settlement agreement in regard to a dispute with a former employee, in which the 
former employee sought, among other things, damages arising from his separation from the Company. The Company asserted counter 
claims  in  the  arbitration.  Pursuant  to  the  settlement,  the  Company  paid  $4,300,000  to  the  former  employee,  and  the  claims  and 
counterclaims have been dismissed and released. 

Advertising and promotion expense decreased $157,000, or 38.8%, from the prior year to $248,000 in 2014 due to a decrease 

in online and print advertising. 

Communications expense decreased $431,000, or 33.3%, from the prior year to $865,000 in 2014 due to a new phone system 
and phone vendor. Quote fees were down as well due to the reduction in Bloomberg terminals due to the sale of our Capital Markets 
segment on November 4, 2014. Retail trading revenues were down causing quotes to go down. 

Occupancy  costs  decreased  $258,000,  or  24.7%,  from  the  prior  year  to  $788,000  in  2014  due  to  our  Palm  Beach  branch 

closing on March 31, 2014, reduction in our Jersey City branch operating expenses, and New York rent rebates as per our lease. 

Impairment  of  intangibles  of  $300,000  in  2013  was  the  result  of  the  Company  writing  down  the  carrying  value  of  its 

unamortized intangible assets to zero. 

Other  general  and  administrative  expenses  decreased  $212,000,  or  9.4%,  from  the  prior  year  to  $2.0  million  in  2014  due 

decreases in office expense in travel, entertainment, computer security updates, and registration expense. 

Discontinued  Operations  -  Income  from  our  equity  investment  in  SBSF,  an  entity  in  which  Siebert  holds  a  49%  equity 
interest, for 2014 was $84,000 compared to income of $94,000 for 2013, a decrease of $10,000, primarily due to SBSF participating in 
fewer municipal bond offerings as senior- and co-manager. Losses from our equity investment in SBSFPC, an entity in which we hold 
a 33% equity interest, for 2014 was a loss of $17,000 as compared to a loss of $159,000 from the same period in 2013. This decrease 
was principally due to SBSFPC winding down and shutting down their operations in 2014. 

Income tax (benefit) provision for the year ended December 31, 2014 and 2013 was $(27,000) and $19,000, respectively. The 
benefit for income taxes for 2014 represent the utilization of the loss from continuing operations against income from discontinued 
operations.  The  provision  for  income  taxes  for  2013  represents  New  York  State,  New  York  City  and  Internal  Revenue  Service 
payments. The Company has recorded a valuation allowance to fully offset our deferred tax asset at December 31, 2014 and 2013.  

- 18 - 

Liquidity and Capital Resources   

Our working capital is invested in cash and money market funds. Our total assets at December 31, 2015 were $17.8 million, 

of which we regarded $9.4 million, or 53%, as highly liquid. 

Siebert  is  subject  to  the  net  capital  requirements  of  the  SEC,  the  NYSE  and  other  regulatory  authorities.  At  December  31, 
2015,  Siebert’s  regulatory  net  capital  was  $8.1  million,  which  was  $7.9  million  in  excess  of  its  minimum  capital  requirement  of 
$250,000.  

The Company entered into a Secured Demand Note Collateral Agreement with SBS under which the Company is obligated to 
lend  SBS  up  to  $1,200,000  on  a  subordinated  basis  collateralized  by  cash  equivalents  of  approximately  $1,532,000.  SBS  pays  the 
Company  interest  on  this  amount  at  the  rate  of  4%  per  annum,  which amounted to $32,000 for the period from January 1, 2015 to 
August 31, 2015, the date the facility expired and was not renewed and the collateral was released from restricted cash.  

Contractual Obligations   

Below is a table that presents our obligations and commitments at December 31, 2015:  

Contractual Obligations 
Operating lease obligations .................................  

Off-Balance Sheet Arrangements   

Total 

Less Than 
1 Year 

1-3 Years 

3-5 Years 

More Than 
 Five Years 

  $ 

631,000   $ 

541,000   $ 

90,000   $ 

0   $ 

0 

Payment Due By Period 

Retail customer transactions are cleared through clearing brokers on a fully disclosed basis. If customers do not fulfill their 
contractual  obligations,  the  clearing  broker  may  charge  Siebert  for  any  loss  incurred  in  connection  with  the  purchase  or  sale  of 
securities  at  prevailing  market  prices  to  satisfy  the  customer  obligations.  Siebert  regularly  monitors  the  activity  in  its  customer 
accounts  for  compliance  with  its  margin  requirements.  Siebert  is  exposed  to  the  risk  of  loss  on  unsettled  customer  transactions  if 
customers  and  other  counterparties  are  unable  to  fulfill  their  contractual  obligations.  There  were  no  material  losses  for  unsettled 
customer transactions in 2015.  

Item 7A. 

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK  

Financial Instruments Held For Trading Purposes:   

Through Siebert, we maintain inventories in sexchange-listed equity securities and municipal securities on both a long and short basis. 
We did not have any short positions at December 31, 2015. The Company does not directly engage in derivative transactions, has no 
interest  in  any  special  purpose  entity  and  has  no  liabilities,  contingent  or  otherwise,  for  the  debt  of  another  entity.  The  Company 
entered  into  a  Secured  Demand  Note  Collateral  Agreement  with  SBS  under  which  the  Company  is  obligated  to  lend  SBS  up  to 
$1,200,000 on a subordinated basis collateralized by cash equivalents of approximately $1,532,000. SBS pays the Company interest 
on this amount at the rate of 4% per annum, which amounted to $32,000 for the period from January 1, 2015 to August 31, 2015, the 
date the facility expired and was not renewed and the collateral was released from restricted cash.  

Financial Instruments Held For Purposes Other Than Trading:   

We  generally  invest  working  capital  temporarily  in  dollar  denominated  money  market  funds  and  commercial  paper.  These 

investments are not subject to material changes in value due to interest rate movements.  

Retail customer transactions are cleared through clearing brokers on a fully disclosed basis. If customers do not fulfill their 
contractual  obligations,  the  clearing  broker  may  charge  Siebert  for  any  loss  incurred  in  connection  with  the  purchase  or  sale  of 
securities  at  prevailing  market  prices  to  satisfy  the  customers’  obligations.  Siebert  regularly  monitors  the  activity  in  its  customer 
accounts  for  compliance  with  its  margin  requirements.  Siebert  is  exposed  to  the  risk  of  loss  on  unsettled  customer  transactions  if 
customers  and  other  counterparties  are  unable  to  fulfill  their  contractual  obligations.  There  were  no  material  losses  for  unsettled 
customer transactions in 2015.  

Item 8. 

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

See financial statements and supplementary data required pursuant to this item beginning on page F-1 of this Annual Report 

on Form 10-K.  

Item 9. 

None.  

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE  

- 19 - 

 
   
    
    
    
    
 
 
 
 
 
 
 
 
Item 9A. 

CONTROLS AND PROCEDURES 

We carried out an evaluation, under the supervision and with the participation of management, including our former Chief 
Executive  Officer  and  Chief  Financial  Officer,  of  the  effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and 
procedures as of the end of the period covered by this report pursuant to Rule 13a-15 of Securities Exchange of 1934, as amended. 
Based on that evaluation, our management, including our former Chief Executive Officer and Chief Financial Officer, concluded that 
our disclosure controls and procedures are effective to ensure that the information we are required to disclose in reports that we file or 
submit  under  the  Securities  Exchange  Act  of  1934,  as  amended,  is  recorded,  processed,  summarized  and  reported  within  the  time 
periods  specified  in  the  rules  and  forms  of  the  Securities  and  Exchange  Commission  and  to  ensure  that  information  required  to  be 
disclosed is accumulated and communicated to our management, including our former Chief Executive Officer and Chief Financial 
Officer, to allow timely decisions regarding timely disclosure.  

- 20 - 

Management’s Report on Internal Control over Financial Reporting   

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting  (as  that 
term is defined in Exchange Act Rule 13a-15(f)). To evaluate the effectiveness of our internal control over financial reporting, we use 
the  2013  framework  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the 
Treadway Commission (the “2013 COSO Framework”). Using the 2013 COSO Framework, our management, including our former 
Chief  Executive  Officer  and  Chief  Financial  Officer,  evaluated  our  internal  control  over  financial  reporting  and  concluded  that  our 
internal control over financial reporting was effective as of December 31, 2015.  

Changes in Internal Control over Financial Reporting   

There were no changes in our internal control over financial reporting during the most recently completed fiscal quarter that 

materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.  

Limitation of the Effectiveness of Internal Controls   

None  

Item 9B. 

OTHER INFORMATION  

None  

- 21 - 

PART III   

Item 10. 

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE  

Identification of Directors  

The names of our directors and their ages, positions, and biographies are set forth below.  

Patricia L. Francy 
Age  70 

  Patricia  Francy  retired  as  Special  Advisor  for  Alumni  Relations  and  Treasurer  & 
Controller,  Columbia  University,  December  31,  2005.  Ms.  Francy  is  a  director  of  Old 
Westbury Funds, Inc., the Matheson Foundation, the Guttman Foundation and the Muriel 
F. Siebert Foundation. Ms. Francy became a director on March 11, 1997. Ms. Francy is 
one  of  two  executors  of  the  Estate  of  Muriel  F.  Siebert,  our  former  Chairwoman, 
President and Chief Executive Officer, although she does not possess the power in that 
capacity to control the voting of the shares of our common stock held by the Estate.  

  Specific experience, qualifications, attributes or skills: 

  Ms. Francy served as Treasurer and Controller of Columbia University from 1989 until 
2003. She had been affiliated with Columbia University since 1968, and has served as a 
Director of Finance and Director of Budget Operations. Ms. Francy was Governor of the 
Columbia University Club of New York, and a former director for the Children’s Tumor 
Foundation and the Metropolitan New York Library Council. She serves on the Outward 
Bound  Advisory  Board.  Ms.  Francy  participates  as  director  emeritus  of  Junior 
Achievement Worldwide, and is a member of the Economic Club of New York and the 
International Women’s Forum. Ms. Francy provides expertise on financial matters 

Nancy Peterson Hearn  
Age 81 

  Nancy  Peterson  Hearn  is  Chairwoman  of  Peterson  Tool  Company,  Inc.  and  was  its 
President/CEO from 1979 until 2012. Ms. Hearn became a director on June 4, 2001.  

  Specific experience, qualifications, attributes or skills: 

  A  nationally  recognized  business  entrepreneur,  Nancy  Peterson  Hearn  is  chairman  of 
Peterson Tool Company, Inc. Under her leadership, the company has made exponential 
gains  in  sales,  production  and  reputation,  and  is  ranked  among  the  world’s  premier 
designers  and  manufacturers  of  custom  insert  tooling.  Peterson  Tool  successfully 
received  ISO  9001  certification,  and  has  earned  numerous  quality  and  certification 
awards  including  General  Motors’  Targets  for  Excellence  Award  and  Caterpillar’s 
coveted Certified Supplier of Quality Materials awards. 

  She was the first American to earn the prestigious Veuve Clicquot Business Woman of 
the  Year  Award  (1990).  Ms.  Hearn  has  a  distinguished  leadership  record  that  includes 
roles on some of the most prestigious boards in the nation. She has served as Vice Chair 
of the Foundation, Southeast Region Chair and Membership Chair for Committee of 200 
(“C200”),  an  international  organization  of  businesswomen,  which  has  established  the 
Nancy  Sanders  Peterson  Scholars  Award  in  her  honor.  She  chaired  the  C200  Auction 
from 2000 to 2008, and her efforts helped raise several millions of dollars for the C200 
Foundation. She has also served on the boards of The Society of International Business 
Fellows,  the  Aquinas  College  Board  of  Governors,  the  Mississippi  University  for 
Women’s  National  Board  of  Distinguished  Women,  Nashville  Symphony,  Cheekwood 
Museum and Botanical Gardens and Nashville Ballet. 

  Most  recently,  she  received  the  Golden  Micrometer  Award  from  Precision  Machine 

Producers Association for 40 Years of service in the metal working industry. 

  Ms.  Hearn  has  a  longstanding  record  of  community  activism  that  includes  roles  in 

Leadership Nashville, the Tennessee Workforce Development Board, the 

- 22 - 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Jane H. Macon  
Age 69 

Robert P. Mazzarella  
Age 69 

  Tennessee  Council  on  Vocational  Education,  and  has  been  recognized  by  The  National 
Federation of Parents for Drug Free Youth. As a spokesperson for private industry, she 
champions  the  advancement  of  sound  economic  policies  and  professional  healthcare 
standards. 

  Ms.  Hearn  is  the  mother  of  six  adult  children,  two  of  whom  are  actively  involved  in 

Peterson Tool Company, Inc. 

  Jane Macon is a Partner with the law firm of Bracewell & Giuliani, LLP. Prior to joining 
the  Bracewell  firm  in  October  2013,  she  was  a  Partner  in  the  law  firm  of  Fulbright  & 
Jaworski L.L.P.,San Antonio, Texas for nearly 30 years. Norton Rose Fulbright US LLP 
(formerly  Fulbright  &Jaworski  L.L.P.)  and  Bracewell  &  Giuliani,  LLP  continue  to 
provide  legal  services  to  the  Company.Ms.  Macon  became  a  director  on  November  8, 
1996 and was named Chairwoman in August 2013. Ms. Macon is one of two executors 
of  the  Estate  of  Muriel  F.  Siebert,  our  former  Chairwoman,  President  and  Chief 
Executive Officer and, in that capacity, she possesses the power to control the voting and 
disposition of the shares of our common stock held by the Estate. 

  Specific experience, qualifications, attributes or skills: 

  Ms.  Macon  centers  her  legal  practice  on  public  finance  and  administrative  law,  public 
and private partnerships, real estate, zoning, platting, condemnation and municipal bonds. 
Prior  to  joining  Fulbright  &  Jaworski  L.L.P.  in  1983,  Ms.  Macon  served  as  the  first 
female  city  attorney  of  the  City  of  San  Antonio  where  she  served  in  that  position  from 
1977 to 1983. Active in professional organizations, Ms. Macon is a past president of the 
International  Women’s  Forum,  the  Women  Lawyers  of  Texas  and  the  San  Antonio 
Young  Lawyers  Association.  She  presently  serves  as  the  program  chair  of  the  San 
Antonio Bar Association. She has served as a member of the Boards of Directors for the 
following  national  boards:  NOW  Legal  Defense  Fund,  Child  Care  Action  Campaign, 
Center for Democracy, National Women’s Political Caucus, National Nurses League and 
National  Civic  League  (formerly  National  Municipal  League).  Ms.  Macon  is  also  a 
member of the San Antonio and American Bar Associations and the State Bar of Texas. 
She  has  received  both  awards  as  Outstanding  Young  Lawyer  of  Texas  and  the 
Outstanding Young Lawyer of San Antonio and is listed in Who’s Who in America. Ms. 
Macon  was  recently  awarded  the  Prevent  Blindness  Texas  Person  of  Vision  Award 
signed  by  Gov.  Rick  Perry  and  the  Hope  Award  by  the  WOW  (Women’s  Opportunity 
Week  by  the  Greater  San  Antonio  Chamber  of  Commerce).  Ms.  Macon  provides 
expertise on legal matters.   

  Robert  Mazzarella  formerly  served  as  a  director  and  as  a  member  of  the  audit  and 
compensation  committees  of  Placemark  Investments,  Inc.,  a  registered  investment 
adviser  in  Wellesley,  Massachusetts,  and  Investors  Capital  Holdings  Ltd.,  in  Lynfield 
Massachusetts. Mr. Mazzarella also acts as a consultant to a number of major financial 
services firms and venture capital firms. Mr. Mazzarella became a director on March 1, 
2004.  

  Specific experience, qualifications, attributes or skills: 

  Mr.  Mazzarella  retired  from  Fidelity  Investments  Brokerage  Services  LLC  in  January 
2002,  at  which  time  he  served  as  its  president.  The  Board  of  Directors  has  determined 
that  Mr.  Mazzarella  qualifies  as  an  “audit  committee  financial  expert”  under  the 
applicable  rules  of  the  Securities  and  Exchange  Commission.  Mr.  Mazzarella  provides 
expertise on financial and brokerage matters. 

- 23 - 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Identification of Executive Officers    

Name 

  Age 

  Position 

Joseph M. Ramos, Jr. 

57 

  Executive Vice President, Chief Operating Officer, Chief Financial Officer and Secretary 

  Mr.  Ramos  has  been  Executive  Vice  President,  Chief  Financial  Officer  and  Assistant 
Secretary of Siebert since February 10, 2003, Chief Financial Officer of Siebert, Brandford, 
Shank, & Co., L.L.C. since April 20, 2009 and Chief Operating Officer Since June 10, 2013. 
From May 1999 to February 2002, Mr. Ramos served as Chief Financial Officer of Internet 
Financial  Services,  Inc.  From  November  1996  to  May  1999,  Mr.  Ramos  served  as    Chief 
Financial  Officer  of  Nikko  Securities  International,  Inc.  From  September  1987  to  March 
1996, Mr. Ramos worked at Cantor Fitzgerald and held various accounting and management 
positions,  the  last  as  Chief  Financial  Officer  of  their  registered  broker-dealer  based  in  Los 
Angeles.  From  October  1982  to  September  1987,  Mr.Ramos  was  an  audit  manager  for 
Deloitte  &  Touche  LLP,  a  public  accounting  firm.  Mr.  Ramos  is  a  Certified  Public 
Accountant licensed in the State of New York. 

Corporate Governance   

Board Meetings  

The Board of Directors held 12 regular meetings during 2015. Each incumbent director attended at least 75% of his or her 

Board of Directors meetings and all of his or her committee meetings.  

Controlled Company  

We are a “Controlled Company” as defined in Rule 5615(c)(1) of The Nasdaq Stock Market because the Estate of Muriel F. 
Siebert, our former Chairwoman, President and Chief Executive Officer, holds more than 50% of our voting power for the election of 
directors.  As  a  “Controlled  Company”  we  are  not  required  to  have  a  majority  of  our  Board  of  Directors  comprised  of  independent 
directors,  a  compensation  committee  comprised  solely  of  independent  directors  or  a  nominating  committee  comprised  solely  of 
independent directors.  

Audit Committee of the Board of Directors  

The  Audit  Committee  of  our  Board  of  Directors  currently  consists  of  Ms.  Francy,  Chairwoman,  Ms.  Hearn  and  Mr. 
Mazzarella. The Board of Directors has determined that Ms. Francy, Ms. Hearn and Mr. Mazzarella is each an “independent director” 
within the meaning of Rule 5605(a)(2) of The Nasdaq Stock Market and within the meaning of the applicable rules and regulations of 
the Securities and Exchange Commission. The Audit Committee held six meetings during 2015.  

The  Board  of  Directors  has  determined  that  Mr.  Mazzarella  qualifies  as  an  “audit  committee  financial  expert”  under  the 

applicable rules of the Securities and Exchange Commission.  

The  Audit  Committee  was  established  to  (i)  assist  the  Board  of  Directors  in  its  oversight  responsibilities  regarding  the 
integrity  of  our  financial  statements,  our  compliance  with  legal  and  regulatory  requirements  and  our  auditor’s  qualifications  and 
independence,  (ii)  prepare  the  report  of  the  Audit  Committee  contained  herein,  (iii)  retain,  consider  the  continued  retention  and 
terminate our independent auditors, (iv) approve audit and non-audit services performed by our independent auditors and (v) perform 
any other functions from time to time delegated by the Board of Directors. The Board of Directors has adopted a written charter for 
the  Audit  Committee,  which 
at 
https://www.siebertnet.com/html/StartAboutAuditCommittee.aspx.  

Siebert  &  Co., 

the  website 

of  Muriel 

available 

Inc. 

on 

is 

Compensation Committee of the Board of Directors  

The Compensation Committee of our Board of Directors currently consists of Ms. Macon, Chairwoman, Ms. Francy and Mr. 
Mazzarella. The Compensation Committee reviews and determines all forms of compensation provided to our executive officers and 
directors.  The  Compensation  Committee  also  administers  our  stock  option  and  other  employee  benefit  plans.  The  Compensation 
Committee does not function pursuant to a formal written charter and as a “Controlled Company” we are not required to comply with 
The Nasdaq Stock Market’s independence requirements. The Compensation Committee held no meetings during 2015.  

The Compensation Committee evaluates the performance of the Chief Executive Officer in terms of our operating results and 
financial performance and determines her compensation in connection therewith. For the 2015 fiscal year, the Company did have a 
Chief Financial Officer and Chief Operating Officer who acted as our principal executive officer.  

- 24 - 

 
 
 
   
 
 
 
 
   
 
 
 
In accordance with general practice in the securities industry, our executive compensation includes base salaries, an annual 
discretionary  cash  bonus,  and  stock  options  and  other  equity  incentives  that  are  intended  to  align  the  financial  interests  of  our 
executives  with  the  returns  to  our  shareholders.  The  Compensation  Committee  determines  compensation  of  our  executive  officers 
(other than the Chief Executive Officer) after carefully reviewing self-evaluations completed by the executive officers, each executive 
officer’s  business  responsibilities,  current  compensation,  the  recommendation  of  our  Chief  Executive  Officer  and  our  financial 
performance. We did not change the 2015 base salaries of any of our executive officer from the levels in effect at the end of 2014. 
After evaluating our financial performance in 2015, our Compensation Committee did award our executive officer a 100,000 bonus 
for 2015. In addition, we did not award any stock options or other equity incentives to our executive officer in 2015.  

As part of its oversight of the Company’s executive compensation, the Compensation Committee considers the impact of the 
Company’s executive compensation, and the incentives created by the compensation awards that it administers, on the Company’s risk 
profile. In addition, the Company reviews all of its compensation policies and procedures, including the incentives that they create and 
factors that may reduce the likelihood of excessive risk taking, to determine whether they present a significant risk to the Company. 
The review found that there were no excessive risks encouraged by the Company’s rewards programs and the rewards programs do 
not produce payments that have a material impact on the financial performance of the Company.  

Nominating Committee of the Board of Directors  

The  Nominating  Committee  of  the  Board  of  Directors  currently  consists  of  Ms.  Hearn,  Chairwoman,  Ms.  Francy  and  Ms. 
Macon. The Nominating Committee does not function pursuant to a formal written charter and as a “Controlled Company” we are not 
required to comply with The Nasdaq Stock Market’s independence requirements. The Nominating Committee did not meet in 2015.  

The purpose of the Nominating Committee is to identify individuals qualified to become members of our Board of Directors 
and to recommend to the Board of Directors or the shareholders that such individuals be selected for directorship. In identifying and 
evaluating nominees for director, the Nominating Committee considers each candidate’s experience, integrity, background and skills 
as well as other qualities that the candidate may possess and factors that the candidate may be able to bring to the Board of Directors. 
We do not have a formal policy with regard to the consideration of diversity in identifying director nominees. However, the Board of 
Directors  believes  that  it  is  essential  that  its  members  represent  diverse  viewpoints,  with  a  broad  array  of  experiences,  professions, 
skills, geographic representation and backgrounds that, when considered as a group, provide a sufficient mix of perspectives to allow 
the Board of Directors to best fulfill its responsibilities to the long-term interests of our shareholders.  

The  Nominating  Committee  will  consider  shareholder  nominees  for  election  to  our  Board  of  Directors.  In  evaluating  such 
nominees, the Nominating Committee will use the same selection criteria the Nominating Committee uses to evaluate other potential 
nominees.  

Indemnification of Officers and Directors  

We indemnify our executive officers and directors to the extent permitted by applicable law against liabilities incurred as a 
result of their service to us and against liabilities incurred as a result of their service as directors of other corporations when serving at 
our  request.  We  have  a  director’s  and  officer’s  liability  insurance  policy,  underwritten  by  Illinois  National  Insurance  Company,  a 
member  of  the  American  International  Group,  Inc.,  in  the  annual  aggregate  amount  of  $15  million.  As  to  reimbursements  by  the 
insurer  of  our  indemnification  expenses,  the  policy  has  a  $250,000  deductible;  there  is  no  deductible  for  covered  liabilities  of 
individual directors and officers.  

Annual Shareholders Meeting Attendance Policy  

It is the policy of our Board of Directors that all of our directors are strongly encouraged to attend each annual shareholders 

meeting. All of our directors attended the 2015 annual meeting of shareholders.  

Code of Ethics  

We  have  adopted  a  Code  of  Ethics  for  Senior  Financial  Officers  applicable  to  our  chief  executive  officer,  chief  financial 
officer, treasurer, controller, principal accounting officer, and any of our other employees performing similar functions. A copy of the 
Code 
at 
for 
https://www.siebertnet.com/html/StartAboutGovernance.aspx.  

Financial 

available 

Officers 

website 

Senior 

Ethics 

our 

on 

of 

is 

Board Leadership Structure and Board of Directors  

Jane Macon is the Chairwoman of our Board of directors. The Board of Directors does not have a lead independent director. 
The Company believes this structure allows all of the directors to participate in the full range of the Board’s responsibilities with respect 
to  its  oversight  of  the  Company’s  management.  The  Board  of  Directors  has  determined  that  this  leadership  structure  is  appropriate 
given the size of the Company, the number of directors overseeing the Company and the Board of Directors’ oversight responsibilities.  

- 25 - 

The  Board  of  Directors  holds  four  to  seven  regular  meetings  each  year  to  consider  and  address  matters  involving  the 
Company.  The  Board  of  Directors  also  may  hold  special  meetings  to  address  matters  arising  between  regular  meetings.  These 
meetings may take place in person or by telephone. The independent directors also regularly meet in executive sessions outside the 
presence of management. The Board of Directors has access to legal counsel for consultation concerning any issues that may occur 
during  or  between  regularly  scheduled  Board  meetings.  As  discussed  above,  the  Board  has  established  an  Audit  Committee,  a 
Compensation Committee and a Nominating Committee to assist the Board in performing its oversight responsibilities.  

The Board of Directors’ Role in Risk Oversight  

Consistent  with  its  responsibility  for  oversight  of  the  Company,  the  Board  of  Directors,  among  other  things,  oversees  risk 
management of the Company’s business affairs directly and through the committee structure that it has established. The principal risks 
associated  with  the  Company  are  risks  related  to  securities  market  volatility  and  the  securities  industry,  lower  price  levels  in  the 
securities  markets,  intense  competition  in  the  brokerage  industry,  extensive  government  regulation,  net  capital  requirements, 
customers’ failure to pay, investment banking activities, an increase in volume on our systems or other events which could cause them 
to malfunction, reliance on information processing and communications systems, continuing changes in technology, dependence on 
the ability to attract and retain key personnel, the ability of our principal shareholder to control many key decisions and there may be 
no public market for our common stock.  

The Board of Directors’ role in the Company’s risk oversight process includes regular reports from senior management on 
areas  of  material  risk  to  the  Company,  including  operational,  financial,  legal,  regulatory,  strategic  and  reputational  risks.  The  full 
Board of Directors (or the appropriate committee) receives these reports from management to identify and discuss such risks.  

The Board of Directors periodically reviews with management its strategies, techniques, policies and procedures designed to 
manage  these  risks.  Under  the  overall  supervision  of  the  Board  of  Directors,  management  has  implemented  a  variety  of  processes, 
procedures and controls to address these risks.  

The  Board  of  Directors  requires  management  to  report  to  the  full  Board  of  Directors  on  a  variety  of  matters  at  regular 
meetings of the Board of Directors and on an as-needed basis, including the performance and operations of the Company and other 
matters relating to risk management. The Audit Committee also receives regular reports from the Company’s independent registered 
public accounting firm on internal control and financial reporting matters. These reviews are conducted in conjunction with the Board 
of Directors’ risk oversight function and enable the Board of Directors to review and assess any material risks facing the Company.  

Compliance with Section 16(a) of the Exchange Act  

Section 16(a) of the Exchange Act requires our executive officers and directors and persons who beneficially own more than 
10% of our common stock to file initial reports of ownership and reports of changes in ownership with the Securities and Exchange 
Commission. These executive officers, directors and shareholders are required by the Securities and Exchange Commission to furnish 
us with copies of all forms they file pursuant to Section 16(a).  

No  forms  were  filed  under  Section  16(a)  or  were  furnished  to  us  during  fiscal  2015.  Based  solely  upon  this  review,  we 
believe  that  during  fiscal  2015  all  Section  16(a)  filing  requirements  applicable  to  our  executive  officers,  directors  and  greater  than 
10% beneficial owners were complied with on a timely basis.  

Item 11. 

EXECUTIVE COMPENSATION 

Summary Compensation Table  

The following table shows, during the years ended December 31, 2015 and 2014, the annual compensation paid to or earned 
by (1) our Acting Chief Executive Officer and (2) Executive Vice President, Chief Operating in Chief Financial Officer (collectively, 
the “Named Executive Officers”).  

Name and principal 
position 

Suzanne Shank (2) .................    2015   
Acting Chief Executive 
Officer 

  Year 

Salary 
($) 
41,669  
  2014    250,000  

Bonus 
($) 

Stock 
Awards 
($) 
—   — 
—   — 

Option 
Awards 
($)(1) 
  — 
  — 

Non-Equity 
Incentive Plan 
Compensation 
($) 
— 
— 

Non-qualified 
Deferred 
Compensation 
Earnings 
($) 
— 
— 

All Other 
Compensation 
($) 
— 
— 

Total 
($) 
41,669 
  250,000 

Joseph M. Ramos, Jr.(3) ........    2015    385,000   100,000   — 
Executive Vice President, 
  2014    385,000   100,000   — 
Chief Operating Officer 
and Chief Financial Officer 

  — 
  — 

— 
— 

— 
— 

— 
— 

  485,000 
  485,000 

- 26 - 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
(1)   Represents the dollar amount recognized for financial statement reporting in accordance with ASC Topic 718. 

(2)   Ms. Shank was named Active Chief Executive Officer effective September 16, 2013 at a salary of $250,000 annually. Ms. Shank 
has resigned from her position as Acting Chief Executive Officer of Siebert Financial Corporation effective as of February 27, 
2015. 

(3)   Mr. Ramos was named to the additional position of Chief Operating Officer effective June 17, 2013. 

Grants of Plan-Based Awards  

Our Compensation Committee did not approve grants of options to purchase our common stock or other equity awards under 

our 2007 Long-Term Incentive Plan to any of our Named Executive Officers in 2015.  

Outstanding Equity Awards at December 31, 2015  

The following table sets forth the outstanding equity award holdings of our Named Executive Officers at December 31, 2015:  

OPTION AWARDS 

STOCK AWARDS 

Number of 
Securities 
Underlying 
Unexercised 
Options (#) 
Exercisable 

Name 

Equity 
Incentive 
Plan Awards: 
Number of 
Securities 
Underlying 
Unexercised 
Unearned 
Options (#) 
— 
— 

Number of 
Securities 
Underlying 
Unexercised 
Options (#) 
Unexercisable   
— 
— 

Option 
Exercise 
Price ($) 
— 
2.75 

Suzanne Shank ................................................................................................................................  
Joseph M. Ramos, Jr. ......................................................................................................................  

—   
25,000   

Equity 
Incentive 
Plan 
Awards: 
Number of 
Unearned 
Shares, 
Units or 
Other 
Rights That 
Have Not 
Vested (#) 
— 
— 

Equity 
Incentive 
Plan 
Awards: 
Market or 
Payout Value 
of Unearned 
Shares, 
Units or 
Other 
Rights That 
Have Not 
Vested (#) 
— 
— 

Number 
of Shares 
or Units of 
Stock That 
Have Not 
Vested (#) 
— 
— 

Market 
Value of 
Shares or 
Units of 
Stock That 
Have Not 
Vested ($) 
— 
— 

Option 
Expiration 
Date 
— 
8/11/16 

Termination of Employment and Change-in-Control Arrangements  

Employment Agreements.  

We are not a party to an employment agreement with any Named Executive Officer. All of our Named Executive Officers are 

employees at will.  

Option Agreements.  

The Option Agreements we entered into with our Named Executive Officers provide that in the event of a Change in Control 
(as  defined  below)  of  our  Company,  the  options  shall  immediately  become  fully  exercisable.  A  Change  in  Control  means  the 
occurrence of (i) any consolidation or merger in which we are not the continuing or surviving entity or pursuant to which shares of our 
common stock are converted into cash, securities or other property, other than a consolidation or merger in which the holders of our 
common stock immediately prior to such consolidation or merger own not less than 50% of the total voting power of the surviving 
entity immediately after the consolidation or merger, (ii) any sale, lease, exchange or other transfer of all or substantially all of our 
assets, (iii) the approval by our shareholders of any plan or proposal for our complete liquidation or dissolution or (iv) any person or 
entity becoming the owner of 50% or more of our common stock. All options to purchase our common stock issued to Mr. Ramos 
have vested and are fully exercisable.  

- 27 - 

 
 
 
 
   
   
   
   
   
   
   
   
   
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Compensation of Directors  

In September 2013, our non-employee director’s fees were increased annually to $60,000 from $40,000 for service on our 

Board of Directors. We do not compensate our employees or employees of our subsidiaries for service as directors.  

Fees 
Earned 
or Paid 
in 
Cash ($) 

Stock 
Awards 
($) 

Option 
Awards 
($) 

  Non-Equity 

  Nonqualified 

Incentive 
Plan 
Compensation 
($) 

Deferred 
Compensation 
Earnings 
($) 

All Other 
Compensation 
($) 

Total 
($) 

Name 

Patricia L. Francy(1) ...................................................................................  
Nancy Peterson Hearn(2) ............................................................................  
Jane H. Macon(3) .......................................................................................  
Robert P. Mazzarella(4) ..............................................................................  

60,000   
60,000   
60,000   
60,000   

—   
—   
—   
—   

—   
—   
—   
—   

—   
—   
—   
—   

—   
—   
—   
—   

—   
—   
—   
—   

60,000 
60,000 
60,000 
60,000 

(1)  Ms. Francy is the Chairwoman of the Audit Committee. 

(2)  Ms. Hearn is the Chairwoman of the Nominating Committee. 

(3)  Ms. Macon is the Chairwoman of the Board and Compensation Committee. 

(4)  Mr. Mazzarella is the Audit Committee Financial Expert. 

Audit Committee Report to Shareholders  

The Audit Committee has reviewed and discussed with management the audited financial statements for the fiscal year ended 
December  31,  2015.  The  Audit  Committee  has  also  discussed  with  our  independent  registered  public  accounting  firm  the  matters 
required to be discussed by Auditing Standards No. 16, adopted by the Public Company Accounting Oversight Board (United States) 
regarding,  “Communications  with  Audit  Committees,”  including  our  critical  accounting  policies  and  our  interests,  if  any,  in  “off 
balance  sheet”  entities.  Additionally,  the  Audit  Committee  has  received  the  written  disclosures  and  representations  from  the 
independent  registered  public  accounting  firm  required  by  applicable  requirements  of  the  Public  Company  Accounting  Oversight 
Board  (United  States)  regarding  “Communication  with  Audit  Committees  concerning  Independence”  and  has  discussed  with  the 
independent registered public accounting firm the independent registered public accounting firm’s independence.  

Based  on  the  review  and  discussions  referred  to  within  this  report,  the  Audit  Committee  recommended  to  the  Board  of 
Directors that the audited financial statements for the fiscal year ended December 31, 2015 be included in Siebert Financial Corp.’s 
Annual Report on Form 10-K for filing with the Securities and Exchange Commission.  

Audit Committee,  
Patricia L. Francy, Chairwoman 
Nancy Peterson Hearn 
Robert P. Mazzarella  

Item 12. 

SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND 
RELATED STOCKHOLDER MATTERS 

The following table lists share ownership of our common stock as of March 13, 2016. The information includes beneficial 
ownership by each of our directors, the persons named in the Summary Compensation Table, all directors and executive officers as a 
group and beneficial owners known by our management to hold at least 5% of our common stock. To our knowledge, each person 
named in the table has sole voting and investment power with respect to all shares of common stock shown as beneficially owned by 
such person. No persons or groups filed statements with the Securities and Exchange Commission during 2015 disclosing that they 
held more than 5% of our common stock.  

Name of Beneficial Owner(1) 

The Estate of Muriel F. Siebert ....................................................................................  
Joseph M. Ramos, Jr. ...................................................................................................  
Patricia L. Francy .........................................................................................................  
Nancy Peterson Hearn ..................................................................................................  
Jane H. Macon .............................................................................................................  
Robert P. Mazzarella ....................................................................................................  
Directors and current executive officers as a group (6 persons) ..................................  

25,000 (2) 
61,000 (3) 
60,000 (2) 
61,000 (3) 
60,000 (2) 
267,000 (4) 

Shares of Common Stock 
19,878,700 

Percent of Class 
89.9% 
* 
* 
* 
* 
* 
1.2% 

- 28 - 

 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
*  Less than 1% 

(1)   The address for each person named in the table is c/o Siebert Financial Corp., 885 Third Avenue, Suite 3100, New York, 

New York 10022. 

(2)   Represents options to purchase shares of our common stock which are currently exercisable. 

(3)   Includes options to purchase 60,000 shares of our common stock which are currently exercisable. 

(4)   Includes options to purchase an aggregate of 265,000 shares of our common stock described above which are currently 

exercisable. 

Item 13. 

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

Review and Approval of Related Party Transactions  

As set forth in our Amended and Restated Audit Committee Charter, the Audit Committee is responsible for reviewing and 

approving all related party transactions.  

Our Code of Ethics for Senior Financial Officers, applicable to our chief executive officer, chief financial officer, controller, 
treasurer, principal accounting officer and other employees performing similar functions, provides that our Senior Financial Officers 
should endeavor to avoid any actual or potential conflict of interest between their personal and professional relationships and requires 
them to promptly report and disclose all material facts relating to any such relationships or financial interests which give rise, directly 
or  indirectly,  to  an  actual  or  potential  conflict  of  interest  to  the  Audit  Committee.  The  Code  of  Ethics  also  provides  that  no  Senior 
Financial Officer should knowingly become involved in any actual or potential conflict of interest without the relationship or financial 
interest having been approved by the Audit Committee. Our Code of Ethics does not specify the standards that the Audit Committee 
would apply to a request for a waiver of this policy.  

Item 14. 

PRINCIPAL ACCOUNTING FEES AND SERVICES 

EisnerAmper LLP currently serves as our independent registered public accounting firm.  

Audit Fees  

Our  Audit  Committee  has  determined  that  the  services  described  below  that  were  rendered  by  EisnerAmper  LLP  are 

compatible with the maintenance of EisnerAmper LLP’s independence from our management.  

Audit Fees  

The  aggregate  fees  billed  by  EisnerAmper  LLP  for  professional  services  rendered  for  the  audit  of  our  annual  financial 
statements and reviews of our quarterly financial statements were $214,000 for the year ended December 31, 2015 and $212,000 for 
the year ended December 31, 2014.  

Audit-Related Fees  

EisnerAmper LLP did not perform any audit-related services during the years ended December 31, 2015 and December 31, 

2014.  

Tax Fees  

EisnerAmper LLP billed aggregate fees of $57,000 during each the years ended December 31, 2015 and December 31, 2014 

for tax compliance services, respectively.  

All  Other  Fees.  The  aggregate  fees  billed  by  EisnerAmper  LLP  during  the  years  ended  December  31,  2015  for  other 
products and services totaled $11,000 related to examination of agreements. No other products or services were rendered for the year 
ended December 31, 2014.  

Pre-Approval Policy  

The  Audit  Committee  pre-approves  all  audit  and  non-audit  services  provided  by  our  independent  auditors  prior  to  the 
engagement  of  the  independent  auditors  with  respect  to  such  services.  With  respect  to  audit  services  and  permissible  non-audit 
services not previously approved, the Audit Committee has authorized the Chairwoman of the Audit Committee to approve such audit 
services  and  permissible  non-audit  services,  provided  the  Chairwoman  informs  the  Audit  Committee  of  such  approval  at  the  next 
regularly  scheduled  meeting.  All  “Audit  Fees”,  “Tax  Fees”  and  “All  Other  Fees”  set  forth  above  were  pre-approved  by  the  Audit 
Committee in accordance with its pre-approval policy.  

- 29 - 

 
 
 
PART IV  

Item 15.  

EXHIBITS, FINANCIAL STATEMENT SCHEDULES 

The exhibits required by Item 601 of Regulation S-K filed as part of, or incorporated by reference in, this Annual Report are 

listed in the accompanying Exhibit Index.  

(a)   The following documents are filed as part of this report: 

1.  Financial Statements 

The consolidated Financial statements for the year ended December 31, 2015 commence on page F-1 of this Annual Report 
on Form 10-K.  

2. 

 Financial Statement Schedules None.  

3.   Exhibits 

The  exhibits  required  by  Item  601  of  Regulation  S-K  filed  as  part  of,  or  incorporated  by  reference  in,  this  report  are  listed  in  the 
accompanying Exhibit Index. Exhibit Numbers 10.1, 10.2 and 10.6 are management contracts, compensatory plans or arrangements.  

- 30 - 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

SIEBERT FINANCIAL CORP. 

Report of Independent Registered Public Accounting Firm 

Consolidated Statements of Financial Condition at December 31, 2015 and 2014 

Consolidated Statements of Operations for each of the years in the three-year period ended December 31, 2015 

Consolidated Statements of Changes in Stockholders’ Equity for each of the years in the three-year period ended 
December 31, 2015 

Consolidated Statements of Cash Flows for each of the years in the three-year period ended December 31, 2015 

Notes to Consolidated Financial Statements 

SIEBERT BRANDFORD SHANK FINANCIAL, LLC AND SUBSIDIARY AT 2015 AND 2014 

Report of Independent Registered Public Accounting Firm 

Consolidated Statements of Financial Condition at December 31, 2015 and 2014 

Consolidated Statements of Operations for the period from January 1, 2015 to November 9, 2015 and for the years 
ended December 31, 2014 and 2013 

Consolidated Statements of Changes in Members’ Capital for the period from January 1, 2015 to November 9, 2015 
and for the years ended December 31, 2014 and 2013 

Consolidated Statements of Cash Flows for the period from January 1, 2015 to November 9, 2015 and for the years 
ended December 31, 2014 and 2013 

Notes to Consolidated Financial Statements 

Page 

F-1 

F-2 

F-3 

F-4 

F-5 

F-6 

F-16 

F-17 

F-18 

F-19 

F-20 

F-21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

Board of Directors and Shareholders  
Siebert Financial Corp.  

We  have  audited  the  accompanying  consolidated  statements  of  financial  condition  of  Siebert  Financial  Corp.  and  subsidiaries  (the 
“Company”)  as  of  December  31,  2015  and  2014,  and  the  related  consolidated  statements  of  operations,  changes  in  stockholders’ 
equity  and  cash  flows  for  each  of  the  years  in  the  three-year  period  ended  December  31,  2015.  These  financial  statements  are  the 
responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our 
audits.  

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over 
financial  reporting.  Our  audits  included  consideration  of  internal  control  over  financial  reporting  as  a  basis  for  designing  audit 
procedures  that  are  appropriate  in  the  circumstances,  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the 
Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a 
test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and 
significant  estimates  made  by  management,  as  well  as  evaluating  the  overall  financial  statement  presentation.  We  believe  that  our 
audits provide a reasonable basis for our opinion.  

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of 
Siebert Financial Corp. and subsidiaries as of December 31, 2015 and 2014, and the consolidated results of their operations and their 
cash flows for each of the years in the three-year period ended December 31, 2015, in conformity with accounting principles generally 
accepted in the United States of America.  

/s/ EisnerAmper LLP 

New York, New York 
March 30, 2016 

F-1 

 
 
 
SIEBERT FINANCIAL CORP. AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION 

ASSETS 

December 31, 

2015 

2014 

Cash and cash equivalents ........................................................................................................................................................................................  
Cash equivalents - restricted .....................................................................................................................................................................................  
Receivable from brokers ...........................................................................................................................................................................................  
Receivable from business sold to former affiliate net of unamortized discount of $908,000 

6,749,000  
1,532,000  
788,000  

—  
626,000  

9,420,000   $ 

  $ 

and $1,143,000 ......................................................................................................................................................................................................  
Other receivable from former affiliate, including accrued interest of $46,000 ........................................................................................................  
Securities owned, at fair value ..................................................................................................................................................................................  
Furniture, equipment and leasehold improvements, net ...........................................................................................................................................  
Investments in and advances to former affiliate .......................................................................................................................................................  
Prepaid expenses and other assets ............................................................................................................................................................................  
Intangibles, net .........................................................................................................................................................................................................  

1,857,000  
—  
488,000  
609,000  
7,979,000  
718,000  
8,000  

2,092,000  
4,046,000  
593,000  
374,000  
—  
634,000  
—  

LIABILITIES AND STOCKHOLDERS’ EQUITY 

Liabilities: 

Accounts payable and accrued liabilities, including $171,000 payable to former affiliate 

  $ 

17,785,000   $ 

20,728,000  

in 2015 ...............................................................................................................................................................................................................  

2,102,000   $ 

2,176,000  

  $ 

Commitments, contingencies and other - Note J 

Stockholders’ equity: 

Common stock, $.01 par value; 49,000,000 shares authorized, 23,211,846 shares issued, 

22,085,126 shares outstanding .................................................................................................................................................................................  
Additional paid-in capital ............................................................................................................................................................................................  
Retained earnings .........................................................................................................................................................................................................  
Less: 1,126,720 shares of treasury stock, at cost .........................................................................................................................................................  

232,000  
19,490,000  
3,590,000  
(4,760,000 ) 

232,000  
19,490,000  
721,000  
(4,760,000 ) 

15,683,000  

18,552,000  

  $ 

17,785,000   $ 

20,728,000  

See notes to consolidated financial statements. 

F-2 

 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
  
 
  
 
 
  
 
  
 
 
 
  
 
  
 
 
  
 
  
 
 
 
  
 
  
 
 
 
  
 
  
 
 
  
 
  
 
 
 
  
 
  
 
 
  
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
CONSOLIDATED STATEMENTS OF OPERATIONS  

Revenue: 

2015 

Year Ended December 31, 
2014 

2013 

Commissions and fees ..............................................................................................................................................................................................  
Investment banking ..................................................................................................................................................................................................  
Trading gains, net .....................................................................................................................................................................................................  
Gain on the disposition of business to former affiliate .............................................................................................................................................  
Interest and dividends ...............................................................................................................................................................................................  

 $  10,757,000  
1,830,000  
1,351,000  
1,820,000  
94,000  

 $  11,945,000  
2,418,000  
1,976,000  
—  
62,000  

9,155,000  
40,000  
575,000  
—  
326,000  

 $ 

Expenses: 

10,096,000  

15,852,000  

16,401,000  

Employee compensation and benefits ......................................................................................................................................................................  
Clearing fees, including floor brokerage ..................................................................................................................................................................  
Professional fees .......................................................................................................................................................................................................  
Loss related to arbitration settlement .......................................................................................................................................................................  
Advertising and promotion .......................................................................................................................................................................................  
Communications .......................................................................................................................................................................................................  
Occupancy ................................................................................................................................................................................................................  
Impairment of intangibles .........................................................................................................................................................................................  
Other general and administrative ..............................................................................................................................................................................  

9,262,000  
2,382,000  
5,293,000  
—  
405,000  
1,296,000  
1,046,000  
300,000  
2,245,000  

5,386,000  
1,239,000  
3,200,000  
—  
268,000  
595,000  
776,000  
—  
1,724,000  

8,267,000  
1,665,000  
4,310,000  
4,300,000  
248,000  
865,000  
788,000  
—  
2,033,000  

13,188,000  

22,476,000  

22,229,000  

Loss from continuing operations before income taxes ................................................................................................................................................  
(Benefit) provision for income taxes ...........................................................................................................................................................................  
Loss from continuing operations .................................................................................................................................................................................  

(5,828,000 ) 
19,000  
(5,847,000 ) 

(6,624,000 ) 
(27,000 ) 
(6,597,000 ) 

(3,092,000 ) 
(275,000 ) 
(2,817,000 ) 

Discontinued operations: 

(Loss) income from equity in earnings of former affiliate, net of 

$448,000 loss related to disposal of investment in former affiliate in 
2015, and income net of income taxes of $275,000 in 2015 and 
$27,000 in 2014 ........................................................................................................................................................................................................  

(65,000 ) 

(52,000 ) 

40,000  

Net loss .........................................................................................................................................................................................................................  

(5,912,000 ) 

(6,557,000 ) 

(2,869,000 ) 

 $ 

 $ 

 $ 

Net loss per share of common stock 

Continuing operation ................................................................................................................................................................................................  
Discontinued operations ...........................................................................................................................................................................................  
Basic and diluted ......................................................................................................................................................................................................  

.27 ) 
—  
.27 ) 

.30 ) 
—  
.30 ) 

.13 ) 
—  
.13 ) 

($ 
 $ 
($ 

($ 
($ 
($ 

($ 
 $ 
($ 

Weighted average shares outstanding ......................................................................................................................................................................  

22,087,324  

22,085,126  

22,085,126  

See notes to consolidated financial statements. 

F-3 

 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY 

Number  
Of  
Shares 

Common Stock 

$.01 Par  
Value 

Additional  
Paid -In  
Capital 

Treasury Stock 

Retained  
Earnings 

Number  
Of  
Shares 

Amount 

Total 

Balance - January 1, 

2013 ..........................................................................................................................................................................................................................  
Net loss .........................................................................................................................................................................................................................  
Treasury share 

  23,211,846   $  232,000   $ 19,490,000   $ 16,059,000  

31,040,000  
(5,912,000 ) 

$ (4,741,000 )  $ 

(5,912,000 )   

  1,114,454  

purchases ..................................................................................................................................................................................................................  
Balance – 12/31/2013 ..................................................................................................................................................................................................  
Net loss .........................................................................................................................................................................................................................  
Balance – 12/31/2014 ..................................................................................................................................................................................................  

(19,000 ) 
25,109,000  
(6,557,000 ) 
18,552,000  

(19,000 )   
  (4,760,000 )   

(6,557,000 )   
3,590,000  

12,266  
  1,126,720  

  (4,760,000 )   

  23,211,846  

  23,211,846  

  19,490,000  

  19,490,000  

  10,147,000  

  1,126,720  

  232,000  

  232,000  

Net loss .........................................................................................................................................................................................................................  
Balance - December 

(2,869,000 )   

(2,869,000 ) 

31, 2015 ....................................................................................................................................................................................................................  

  23,211,846   $  232,000   $ 19,490,000   $ 

$ (4,760,000 )  $ 

  1,126,720  

15,683,000  

721,000  

See notes to consolidated financial statements. 

F-4 

 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
  
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
  
 
  
 
  
 
  
 
  
 
 
CONSOLIDATED STATEMENTS OF CASH FLOWS 

Year Ended December 31, 
2014 

2015 

2013 

Cash Flows From Operating Activities: 

Net loss .........................................................................................................................................................................................................................  
Adjustments to reconcile net loss to net cash used in operating 

(2,869,000 )  $ 

(6,557,000 )  $ 

(5,912,000 ) 

  $ 

activities: 

Depreciation and amortization .....................................................................................................................................................................................  
Gain on the disposition of business sold to former affiliate ........................................................................................................................................  
Equity in (earnings) loss of former affiliate .................................................................................................................................................................  
Loss on sale of investment in former affiliate .............................................................................................................................................................  
Amortization of discount on receivable from former affiliate .....................................................................................................................................  
Accrued interest on note receivable from former affiliate ...........................................................................................................................................  
Distributions from former affiliate ...............................................................................................................................................................................  
Impairment of intangibles ............................................................................................................................................................................................  
Changes in: 
Cash equivalent - restricted ..........................................................................................................................................................................................  
Securities owned, at fair value ..................................................................................................................................................................................  
Receivable from former affiliate investee equity interest ........................................................................................................................................  
Receivable from clearing and other brokers .............................................................................................................................................................  
Prepaid expenses and other assets ............................................................................................................................................................................  
Accounts payable and accrued liabilities .................................................................................................................................................................  

267,000  
(1,820,000 ) 
(67,000 ) 
—  
(37,000 ) 
—  
13,000  
—  

130,000  
—  
65,000  
—  
—  
—  
1,212,000  
300,000  

1,532,000  
(105,000 ) 
—  
162,000  
84,000  
(74,000 ) 

284,000  
—  
(671,000 ) 
448,000  
(235,000 ) 
(46,000 ) 
98,000  

—  
(151,000 ) 
—  
818,000  
149,000  
445,000  

—  
(82,000 ) 
(76,000 ) 
317,000  
33,000  
(685,000 ) 

Net cash used in operating activities .....................................................................................................................................................................  

(2,944,000 ) 

(1,392,000 ) 

(8,694,000 ) 

Cash Flows From Investing Activities: 

Purchase of furniture, equipment and leasehold improvements ..................................................................................................................................  
Distributions from equity investees .............................................................................................................................................................................  
Proceeds from sale of investment in former affiliate ...................................................................................................................................................  
Collection (payment) of advances to former affiliate ..................................................................................................................................................  

(41,000 ) 
—  
4,000,000  
104,000  

(520,000 ) 
6,000  
—  
(1,000 ) 

(154,000 ) 
173,000  
—  
—  

Net cash provided by/ (used in) investing activities .............................................................................................................................................  

4,063,000  

(515,000 ) 

19,000  

Cash Flows From Financing Activities: 

Purchase of treasury shares ..........................................................................................................................................................................................  

(19,000 ) 

—  

—  

Net increase (decrease) in cash and cash equivalents ..................................................................................................................................................  
Cash and cash equivalents - beginning of year ............................................................................................................................................................  

(3,478,000 ) 
18,902,000  

(8,675,000 ) 
15,424,000  

2,671,000  
6,749,000  

Cash and cash equivalents - end of year ......................................................................................................................................................................  
Supplemental Cash Flow Disclosures: 
Cash for: 

9,420,000   $ 

6,749,000   $ 

15,424,000  

  $ 

  $ 
Income taxes paid, net ...........................................................................................................................................................................................  

19,000  

—   $ 

   $ 

Supplemental cash flow disclosure: 
Non-cash investing activity: 

  $ 
Note received on sale of investment in former affiliate ........................................................................................................................................  

4,000,000  

See notes to consolidated financial statements. 

F-5 

 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
  
 
  
 
SIEBERT FINANCIAL CORP. AND SUBSIDIARIES 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  

NOTE A - BUSINESS 

Siebert Financial Corp. (the “Financial”) is a holding company that conducts its retail discount brokerage business through its wholly-
owned subsidiary, Muriel Siebert & Co., Inc. (“Siebert”), a Delaware corporation. Siebert’s principal activity is providing online and 
traditional brokerage and related services to retail investors. In addition, in 2014 Financial began business as a registered investment 
advisor  through  a  wholly-owned  subsidiary,  Siebert  Investment  Advisors,  Inc.  (“SIA”).  SIA  offers  advice  to  clients  regarding  asset 
allocation  and  the  selection  of  investments.  On  November  4,  2014,  Siebert  sold  its  capital  markets  business  to  an  affiliate  Siebert 
Brandford Shank Financial, LLC (“SBSF”) (see Note B). Another wholly owned subsidiary, Siebert’s Women’s Financial Network 
Inc. (“WFN”), is engaged in providing products, services and information devoted to women’s financial needs. In the fourth quarter of 
2013,  management  decided  to  substantially  reduce  the  resources  allocated  to  the  WFN  operation  (see  Note  F).  The  accompanying 
consolidated  financial  statements  include  the  accounts  of  Financial  and  its  subsidiaries.  All  significant  intercompany  accounts  and 
transactions have been eliminated. Financial, Siebert, WFN and SIA collectively are referred to herein as the “Company”.  

The municipal bond investment banking business was conducted by Siebert Brandford Shank & Co., LLC, a wholly-owned subsidiary 
of SBSF and related derivatives transactions were conducted by SBS Financial Products Company, LLC (“SBSFP”), non - controlled 
investees  in  which  the  Company  held  a  49%  and  33%  equity  interest  respectively.  Such  investees  are  accounted  for  by  the  equity 
method of accounting (see Note E). The equity method provides that the Company records its share of the investees’ earnings or losses 
in  its  results  of  operations  with  a  corresponding  adjustment  to  the  carrying  value  of  its  investment.  In  addition,  the  investment  is 
adjusted  for  capital  contributions  to  and  distributions  from  the  investees.  Operations  of  SBSFP  ceased  in  December  2014  and  on 
November 9, 2015, the Company sold its 49% membership investment in SBSF back to SBSF (see Note C). The Company’s share of 
income (loss) from its investees is classified as discontinued operations in the accompanying statements of operations.  

NOTE B – SALE OF BUSINESS  

On November 4, 2014, the Company, which held a 49% membership interest in, and the other members of, Siebert Brandford Shank 
& Co., LLC (“SBS”), contributed their SBS membership interest into a newly formed Delaware limited liability company, SBSF, in 
exchange  for  the  same  percentage  interests  in  SBSF.  On  the  same  day  the  Company  entered  an  Asset  Purchase  Agreement  (the 
“Purchase  Agreement”)  with  SBS  and  SBSF,  pursuant  to  which  the  Company  sold  substantially  all  of  the  assets  relating  to  the 
Company’s capital markets business to SBSF. Pursuant to the Purchase Agreement, SBSF assumed post-closing liabilities relating to 
the transferred business.  

The Purchase Agreement provides for an aggregate purchase price for the disposition of $3,000,000, payable by SBSF after closing in 
annual installments commencing on March 1, 2016 and continuing on each of March 1, 2017, 2018, 2019 and 2020. The transferred 
business was contributed by SBSF to, and operated by SBS. The amount payable to the Company on each annual payment date will 
equal  50%  of  the  net  income  attributable  to  the  transferred  business  recognized  by  SBS  in  accordance  with  generally  accepted 
accounting principles during the fiscal year ending immediately preceding the applicable payment date; provided that, if net income 
attributable to the transferred business generated prior to the fifth annual payment date is insufficient to pay the remaining balance of 
the purchase price in full on the fifth annual payment date, then the unpaid amount of the purchase price will be paid in full on March 
1, 2021. The annual installment payable on March 1, 2016, based on the net income attributable to the capital markets business for the 
year ended December 31, 2015, which amounted to $493,000 and was paid on March 3, 2016.  

Transferred  assets  of  the  Company’s  capital  markets  business,  consisted  of  customer  accounts  and  goodwill,  which  assets  had  no 
carrying  value  to  the  Company,  and  the  Company  recorded  a  gain  on  sale  of  $  1,820,000,  which  reflected  the  fair  value  of  the 
purchase obligation. Such fair value (Level 3) was based on the present value of estimated annual installments to be received during 
2016  through  2020  from  forecasted  net  income  of  the  transferred  business  plus  a  final  settlement  in  2021,  discounted  at  11.5% 
(representing SBS’s weighted average cost of capital),  

The discount recorded for the purchase obligation is being amortized as interest income using an effective yield initially calculated 
based on the original carrying amount of the obligation and estimated annual installments to be received and adjusted in future periods 
to reflect actual installments received and changes in estimates of future installments. Interest income recognized on the obligation for 
the year ended December 31, 2015 amounted to $235,000 based on a yield of approximately 12%.  

As a result of the Company’s continuing involvement in the capital markets business through its then 49% ownership in SBSF, result 
of operations of the capital markets business and the gain on sale were not reflected as discontinued operations in the accompanying 
financial statements.  

F-6 

NOTE C - SALE OF INVESTMENT IN AFFILIATE  

Discontinued Operations:  

In April 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standard Update (“ASU”) ASU No. 2014-08, 
Reporting  Discontinued  Operations  and  Disclosures  of  Disposals  of  Components  of  an  Entity.  ASU  No.  2014-08  changes  the 
definition of a discontinued operation to include only those disposals of components of an entity that represent a strategic shift that has 
(or will have) a major effect on the entity’s operations and financial results. ASU No. 2014-08 is effective prospectively to all new 
disposals  of  components  (including  equity  method  investees)  and  new  classification  as  held  for  sale  beginning  in  fiscal  years 
beginning after December 15, 2014 with early adoption permitted. The company adopted this update in 2015.  

The revised standard cannot be applied to a component that was previously disposed of that was initially precluded from discontinued 
operations because of significant continuing involvement even where there are subsequent changes in the activities with a disposed 
component that would no longer preclude discontinued operations (See Note B).  

On November 9, 2015, the Company sold its 49% membership investment in SBSF back to SBSF for $8,000,000 of which $4,000,000 
was paid in cash and the balance of which was paid in the form of a secured junior subordinated promissory note of $4,000,000 (the 
“SBSF Junior Note”). The sale of the investment in SBSF, which was accounted for by the equity method, represents a strategic shift 
for the Company based on its significance to the Company’s financial condition and results of operations and the major effect it will 
have on the Company’s operations and financial results and, accordingly, the Company’s share of operating results of the investment 
are  reflected  as  discontinued  operations  in  the  accompanying  statements  of  operations.  The  investment  was  sold  for  approximately 
$448,000 less than the carrying value of the investment at November 9, 2015, after adjusting the carrying value of the investment for 
the Company’s equity in SBSF’s results of operations through such date. Such loss is also included in discontinued operations.  

The SBSF Junior Note ranks junior in right of payment to up to $5.0 million of subordinated indebtedness incurred by SBSF at the 
time  of  the  repurchase  closing  (the  “SBSF  Senior  Debt”).  The  SBSF  Junior  Note  is  secured  by  a  pledge  by  SBSF”s  post-closing 
members of a number of the outstanding membership interests of SBSF that at all times will equal no less than 49% of the outstanding 
SBSF membership interests on a fully diluted basis. The SBSF Junior Note matures on November 9, 2020 and bears interest at a rate 
per year equal to 8% compounding monthly and payable in full at maturity. Interest accrued on the note through December 31, 2015 
amounted  to  $46,000.  The  SBSF  Junior  Note  does  not  require  any  principal  amortization  before  maturity;  however,  SBSF  has  the 
option to prepay the interest or principal without penalty. The SBSF Junior Note contains covenants and events of defaults that are 
substantially equivalent to those applicable to the SBSF Senior Debt, including covenants restricting debt and lien incurrence by SBS 
and SBSF; provided that the SBSF Junior Note is subject to customary intercreditor arrangements with the holders of the SBSF Senior 
Debt.  Immediately  upon  the  dissolution,  liquidation,  termination  or  expiration  of  SBSF  or  SBS,  or  a  change  of  control  of  SBSF  or 
SBS, or sale of all or substantially all of their consolidated assets, SBSF is obligated to prepay all of the then outstanding balance of 
the SBSF Junior Note.  

NOTE D - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  

[1] 

Cash Equivalents: 

Cash  equivalents  consist  of  highly  liquid  investments  purchased  with  an  original  maturity  of  3  months  or  less.  Cash 
equivalents are carried at fair value and amount to $9,053,000 and $6,179,000 at December 31, 2015 and 2014, respectively, 
consisting of money market funds. 

Cash  equivalents  –  restricted  $1,532,000  at  December  31,  2014  represented  cash  invested  in  a  money  market  fund  which 
served  as  collateral  for  a  secured  demand  note  payable  in  the  amount  of  $1,200,000  to  SBS  which  expired  and  was  not 
renewed and the collateral was released from restricted cash. (see Note J). 

[2] 

Securities: 

Securities  owned  are  carried  at  fair  value  with  realized  and  unrealized  gains  and  losses  reflected  in  trading  profits.  Siebert 
clears all its security transactions through unaffiliated clearing firms on a fully disclosed basis. Accordingly, Siebert does not 
hold funds or securities for, or owe funds or securities to, its customers. Those functions are performed by the clearing firms. 

F-7 

NOTE D - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)  

[3] 

Fair value of financial instruments: 

Authoritative accounting guidance defines fair value, establishes a framework for measuring fair value and establishes a fair 
value  hierarchy.  Fair  value  is  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  an  orderly 
transaction between participants at the measurement date. Fair value measurements are not adjusted for transaction costs. The 
fair value hierarchy prioritizes inputs to valuation techniques used to measure fair value into three levels: 

Level 1 – Unadjusted quoted prices in active markets for identical assets or liabilities. 

Level 2 – Inputs other than quoted market prices that are observable, either directly or indirectly, and reasonably available. 

Level  3  –  Unobservable  inputs  which  reflect  the  assumptions  that  management  develops  based  on  available  information 
about the assumptions market participants would use in valuing the asset or liability. 

The classification of financial instruments valued at fair value as of December 31, 2015 is as follows: 

2015 

2014 

Financial Instrument 
Cash equivalents ...........................................................................................................................................................................................................  
Securities ......................................................................................................................................................................................................................  

$ 

$ 

Level 1 
9,053,000  
593,000  
9,646,000  

$ 

$ 

Level 1 
7,711,000  
488,000  
8,199,000  

Securities consist of common stock, which is valued on the last business day of the year at the last available reported sales 
price on the primary securities exchange. 

[4] 

Income Taxes: 

The Company accounts for income taxes utilizing the asset and liability approach requiring the recognition of deferred tax 
assets and liabilities for the expected future tax consequences of net operating loss carryforwards and temporary differences 
between  the  basis  of  assets  and  liabilities  for  financial  reporting  purposes  and  tax  purposes  and  for  net  operating  loss  and 
other carryforwards. A valuation allowance is provided for deferred tax assets based on the likelihood of realization. 

 [5] 

Furniture, Equipment and Leasehold Improvements: 

Furniture,  equipment  and  leasehold  improvements  are  stated  at  cost,  net  of  accumulated  depreciation  and  amortization. 
Depreciation is calculated using the straight-line  method  over  the  estimated  useful  lives  of  the  assets,  generally  five  years. 
Leasehold  improvements  are  amortized  over  the  shorter  of  the  estimated  useful  life  of  the  improvements  or  period  of  the 
lease. 

[6] 

Advertising Costs: 

Advertising costs are charged to expense as incurred. 

[7] 

Use of Estimates: 

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of 
America  requires  management  to  make  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities 
and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues 
and expenses during the reporting period. Actual results could differ from those estimates. 

[8] 

Per Share Data: 

Basic  earnings  (loss)  per  share  is  calculated  by  dividing  net  income  (loss)  by  the  weighted  average  outstanding  common 
shares during the year. Diluted earnings per share is calculated by dividing net income by the number of shares outstanding 
under  the  basic  calculation  and  adding  all  dilutive  securities,  which  consist  of  options.  The  Company  incurred  a  loss  from 
continuing operations and a net loss for each of the years ended December 31, 2015, 2014 and 2013. Accordingly, basic and 
diluted  per  share  data  are  the  same  for  each  year  as  the  effect  of  stock  options  is  anti-dilutive.  In  2015,  2014  and  2013, 
265,000, 265,000 and 350,000 common shares, respectively, issuable upon the exercise of options were not included in the 
computation. 

F-8 

 
 
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
NOTE D - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

[9] 

Revenue: 

Commission  revenues  and  related  clearing  expenses  are  recorded  on  a  trade-date  basis.  Fees,  consisting  principally  of 
revenue participation with the Company’s clearing broker in distribution fees and interest are recorded as earned. In 2015 and 
2014, fees also include investment advisory fees, which are recorded as earned. 

Investment  banking  revenue,  which  relates  to  the  capital  markets  business  which  was  sold  in  2014  (See  Note  B),  includes 
gains  and  fees,  net  of  syndicate  expenses,  arising  from  underwriting  syndicates  in  which  the  Company  participates. 
Investment  banking  management  fees  are  recorded  on  the  offering  date,  sales  concessions  on  the  settlement  date  and 
underwriting fees at the time the underwriting is completed and the income is reasonably determinable. 

Trading gains and losses are also recorded on a trade-date basis and principally represent riskless principal transactions which 
the Company, after receiving an order, buys or sells securities as principal and at the same time sells or buys the securities 
with a markup or markdown to satisfy the order. 

Interest is recorded on an accrual basis and dividends are recorded on the ex-dividend date. 

[10] 

Stock-Based Compensation: 

Share-based  payments  to  employees,  including  grants  of  employee  stock  options,  are  recognized  in  the  statement  of 
operations  as  an  operating  expense,  based  on  their  fair  values  on  the  grant  date.  Share-based  compensation  costs  are 
recognized on a straight-line basis over the requisite service periods of awards which would normally be the vesting period of 
the options. 

[11] 

Intangibles: 

Purchased  intangibles  which  have  finite  useful  lives  are  principally  being  amortized  using  the  straight-line  method  over 
estimated  useful  lives  of  three  to  five  years.  Domain  names  and  other  intellectual  property  which  are  deemed  to  have  an 
indefinite  useful  life  are  not  amortized  but  are  tested  for  impairment  annually  or  more  frequently  if  events  or  changes  in 
circumstances  indicate  that  the  asset  might  be  impaired.  The  impairment  test  for  indefinite-lived  intangibles  consists  of  a 
comparison of their fair value with their carrying amount (see note F). 

[12] 

Valuation of Long-Lived Assets: 

The  Company  evaluates  the  recoverability  of  its  long-lived  assets  including  amortizable  intangibles  and  recognizes  an 
impairment  loss  in  the  event  the  carrying  value  of  these  assets  exceeds  the  estimated  future  undiscounted  cash  flows 
attributable  to  these  assets.  The  Company  assesses  potential  impairment  to  its  long-lived  assets  when  events  or  changes  in 
circumstances indicate that its carrying value may not be recoverable. Should impairment exist, the impairment loss would be 
measured based on the excess of the carrying value of the assets over their fair value. 

F-9 

NOTE E - INVESTMENT IN FORMER AFFILIATES  

Investment in and advances to, equity in income / (loss) of, and distributions received from, affiliates consist of the following:  

December 31, 2015 

SBSF 

SBSFPC 

TOTAL 

Income from equity investee ........................................................................................................................................................................................  
Distributions .................................................................................................................................................................................................................  

671,000  
98,000  

671,000  
98,000  

—  
—  

$ 
$ 

December 31, 2014 

SBSF 

SBSFPC 

TOTAL 

Investment and advances ..............................................................................................................................................................................................  
Income (loss) from equity investees ............................................................................................................................................................................  
Distributions .................................................................................................................................................................................................................  

7,979,000  
67,000  
186,000  

7,979,000  
84,000  
13,000  

—  
(17,000 ) 
173,000  

$ 
$ 
$ 

December 31, 2013 

SBS 

SBSFPC 

TOTAL 

Investment and advances ..............................................................................................................................................................................................  
Income (loss) from equity investees ............................................................................................................................................................................  
Distributions .................................................................................................................................................................................................................  

8,022,000  
(65,000 ) 
1,218,000  

7,832,000  
94,000  
1,212,000  

190,000  
(159,000 ) 
6,000  

$ 
$ 
$ 

Siebert  and  two  individuals  (the  “Principals”)  formed  SBS  to  succeed  to  the  tax-exempt  underwriting  business  of  the  Siebert 
Brandford Shank division of Siebert. The agreements with the Principals provide that profits will be shared 51% to the Principals and 
49% to Siebert.  

Pursuant to the terms of the Operating Agreement, Financial and each of the Principals owned a 33.33% interest in SBSFPC which 
engaged  in  derivatives  transactions  related  to  the  municipal  underwriting  business.  The  Operating  Agreement  provided  that 
income/(loss) be shared 66.66% by the Principals and 33.33% by Financial. SBSFPC ceased operations in December 2014.  

Balance sheet data for 2015 is as of November 9 subsequent to the redemption of the Company’s interest, Revenue and net income for 
2015 is for the period from January 1 through November 9.  

Summarized consolidated financial data of SBSF and SBS in 2015 and 2014 and financial data for SBS in 2013 follows:  

2015 

2014 

2013 

Total assets, including secured demand note of $1,200,000 in 2014 due 

from Siebert ..............................................................................................................................................................................................................  

$  28,518,000  

$  30,903,000  

Total liabilities, including obligations to Siebert of $6,051,000 to in 2015 

and $3,057,000 in 2014 ............................................................................................................................................................................................  
Total members’ capital .................................................................................................................................................................................................  
Regulatory minimum net capital requirement ..............................................................................................................................................................  
Total revenue ................................................................................................................................................................................................................  
Net income ...................................................................................................................................................................................................................  

12,458,000  
16,060,000  
250,000  
24,806,000  
171,000  

23,254,000  
7,649,000  
250,000  
27,774,000  

$  24,965,000  
193,000  

1,369,000 (a)   

(a)   Includes interest expense on purchase obligation payable to Siebert of $195,000. 

During 2015, 2014 and 2013 Siebert charged SBS $100,000 for each year, respectively, for general and administrative services, which 
Siebert believes approximates the cost of furnishing such services.  

In 2015, 2014 and 2013 Siebert earned interest income of $32,000, $48,000 and $48,000, respectively, from SBS in connection with 
subordinated loans available or made to SBS and Siebert paid SBS interest earned on restricted cash equivalents of $1,000, $1,028 and 
$1,500 in 2015, 2014 and 2013, respectively. In addition, in 2015 and 2014, Siebert earned interest income of $235,000 and $36,000, 
respectively  from  SBSF  on  the  purchase  obligation  in  connection  with  the  sale  of  the  capital  markets  business  (see  Note  B)  and  in 
2015, Siebert earned interest income of $46,000 from SBSF on the receivable arising from the redemption of its ownership interest 
(see Note C).  

F-10 

 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
NOTE E - INVESTMENT IN FORMER AFFILIATES (CONTINUED)  

Summarized financial data of SBSFPC is as follows:  

2014 

2013 

Total assets ...................................................................................................................................................................................................................  
Total liabilities .............................................................................................................................................................................................................  
Total members’ capital .................................................................................................................................................................................................  
Total revenue ................................................................................................................................................................................................................  
Net loss .........................................................................................................................................................................................................................  

26,000  
26,000  
0  
0  
(51,000 ) 

(222,000 )* 
(478,000 ) 

$ 

$ 

*Negative balance was attributable to loss on derivative contracts  

In July 2013, as a result of the filing of a bankruptcy petition by the City of Detroit, SBSFPC unwound certain derivative contracts 
with a financial institution pursuant to the terms of the contracts. The contracts were recorded as liabilities with a carrying value of 
$123,063,000.  In  connection  therewith,  SBSFPC  assigned  certain  derivative  contracts  with  the  City  of  Detroit  to  the  financial 
institution,  which  were  recorded  as  assets  with  a  carrying  value  of  $123,063,000.  No  gain  or  loss  was  recognized  by  SBSFPC  as a 
result of the unwinding and assignment of these derivative contracts and SBSFPC has no continuing obligations or rights with respect 
to the derivative contracts. During the quarter ended March 31, 2013 SBSFPC incurred a loss of $241,000 on the write down in value 
of the derivative contracts with the City of Detroit to adjust their carrying value to the carrying value of the derivative contracts with 
the financial institution. The Company received distributions from SBSFPC of $173,000 during 2014 which is shown on the statement 
of cash flows as an investing activity as they represent a return of capital.  

Effective September 16, 2013, Suzanne Shank, one of the Principals having 25.5% ownership in SBS and 33.3% interest in SBSFP 
became the Company’s chief executive officer. On March 3, 2015, Ms. Shank completed her role as acting chief executive officer of 
the Company to devote full time to her continuing position as chief executive officer of SBSF.  

NOTE F - FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET  

Furniture, equipment and leasehold improvements consist of the following:  

December 31, 

2015 

2014 

Equipment ....................................................................................................................................................................................................................  
Leasehold improvements .............................................................................................................................................................................................  
Furniture and fixtures ...................................................................................................................................................................................................  

$ 

$ 

375,000  
549,000  
44,000  
968,000  
(594,000 ) 

524,000  
546,000  
43,000  
1,113,000  
(504,000 ) 

Less accumulated depreciation and amortization ........................................................................................................................................................  

$ 

374,000  

$ 

609,000  

Depreciation and amortization expense for the years ended December 31, 2015, 2014 and 2013 amounted to 276,000, $257,000 and 
$120,000, respectively.  

NOTE F - INTANGIBLE ASSETS  

In 2000, WFN acquired the stock of Women’s Financial Network, Inc. and HerDollar.com, Inc., companies in the development stage 
which had yet to commence principal operations and had no significant revenue for aggregate consideration of $2,310,000, including 
costs. The transactions were accounted for as purchases of assets consisting of domain name, website and content, and a non-compete 
agreement  (the  “Acquired  Intangible  Assets”).  Related  deferred  tax  assets  attributable  to  net  operating  loss  carryforwards  of  the 
acquired companies and deferred tax liabilities attributable to the excess of the statement bases of the acquired assets over their tax 
bases were reflected as an adjustment to the carrying amount of such intangibles (see Note G).  

F-11 

 
 
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
NOTE F - INTANGIBLE ASSETS (CONTINUED)  

Intangible assets consist of the following:  

December 31, 2015 

December 31, 2014 

Gross 
Carrying 
Amount 

Accumulated 
Amortization 

Gross 
Carrying 
Amount 

Amortization 
Accumulated 

Amortizable intangible assets: 
1,850,000  
Website, content and non-compete ..............................................................................................................................................................................  
Retail brokerage accounts ............................................................................................................................................................................................  
2,638,000  
4,488,000  

1,850,000  
2,638,000  
4,488,000  

1,850,000  
2,630,000  
4,480,000  

1,850,000  
2,638,000  
4,488,000  

$ 

$ 

$ 

$ 

Amortization expense ...................................................................................................................................................................................................  

10,000  

8,000  

$ 

$ 

During the fourth quarter of 2013, as a result of management’s continuing strategic review of its operations, the Company determined 
to  substantially  reduce  the  amount  of  resources  allocated  to  the  WFN  domain.  Accordingly,  the  Company  wrote  off  the  remaining 
carrying value of the intangible asset of $300,000. No significant residual value is estimated for the asset.  

NOTE G - INCOME TAXES  

Financial files a consolidated federal income tax return with its subsidiaries.  

Income tax (benefit) expense consists of the following:  

Federal income tax (benefit) expense: 

Year Ended December 31, 

2015 

2014 

2013 

Current ......................................................................................................................................................................................................................  
Deferred ....................................................................................................................................................................................................................  

$ 

$ 

$ 

State and local: 

Current ......................................................................................................................................................................................................................  
Deferred ....................................................................................................................................................................................................................  

(228,000 ) 
—  
(228,000 ) 

(47,000 ) 
—  
(47,000 ) 

(22,000 ) 
—  
(22,000 ) 

(5,000 ) 
—  
(5,000 ) 

19,000  
—  
19,000  

—  
—  
—  

Total: 

Current ......................................................................................................................................................................................................................  
Deferred ....................................................................................................................................................................................................................  

(275,000 ) 
—  
(275,000 ) 

$ 

(27,000 ) 
—  
(27,000 ) 

$ 

$ 

19,000  
—  
19,000  

Income tax benefit in 2015 and 2014 represent the utilization of the loss from continuing operations against income from discontinued 
operations, exclusive in 2015 of the capital loss from disposal of the investment in the former affiliate. The provision for income taxes 
in 2013 represents a federal minimum tax assessment of $19,000, including $4,000 of interest and penalties, relating to 2012.  

Reconciliation between the income tax (benefit) provision and income taxes computed by applying the statutory Federal income tax 
rate to loss before income taxes is as follows:  

Year Ended December 31, 

2015 

2014 

2013 

Expected income tax benefit at statutory Federal tax rate (34%) ................................................................................................................................  
State and local taxes, net of Federal tax effect .............................................................................................................................................................  
Increase in valuation allowance ...................................................................................................................................................................................  
Permanent difference ...................................................................................................................................................................................................  
Other .............................................................................................................................................................................................................................  

(2,004,000 ) 
(413,000 ) 
2,342,000  
46,000  
48,000  

(1,051,000 ) 
(68,000 ) 
784,000  
13,000  
47,000  

(2,251,000 ) 
(464,000 ) 
2,551,000  
39,000  
98,000  

$ 

$ 

$ 

Income tax (benefit) expense .......................................................................................................................................................................................  

(275,000 ) 

(27,000 ) 

19,000  

$ 

$ 

$ 

F-12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
 
  
 
  
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
NOTE G - INCOME TAXES (CONTINUED)  

The principal items giving rise to deferred tax assets (liabilities) are as follows:  

December 31, 

2015 

2014 

Deferred tax assets: 
Net operating loss credit carryforwards ...............................................................................................  
Capital loss carryforwards ...................................................................................................................  
Alternative minimum tax carryforward ...............................................................................................  
Employee stock based compensation ...................................................................................................  
Retail brokerage accounts (c) ...............................................................................................................  
Contribution carryover .........................................................................................................................  
Furniture, equipment and leasehold improvements .............................................................................  
Accrued expenses .................................................................................................................................  
Investment in former affiliate (a) .........................................................................................................  
Other ....................................................................................................................................................  

$ 

9,456,000  
395,000  
—  
237,000  
140,000  
178,000  
181,000  
252,000  
—  
44,000  

$ 

8,046,000  
24,000  
9,000  
237,000  
211,000  
223,000  
115,000  
337,000  
736,000  
30,000  

Total .....................................................................................................................................................  
Valuation allowance .............................................................................................................................  

10,883,000  
(10,002,000 ) 

9,968,000  
(9,218,000 ) 

Net deferred tax assets .........................................................................................................................  
Deferred tax liability: 
Receivable from affiliate (b) ................................................................................................................  

881,000  

750,000  

(881,000 ) 

(750,000 ) 

$ 

0  

$ 

0  

(a) 

(b) 

(c) 

Attributable to non-deductible bonus accrued at December 31, 2014 by an affiliate, which was deducted in 2015. 

Relates to receivable from business sold to affiliate treated as an installment sale for tax purposes. 

Related  to  acquired  retail  discount  brokerage  accounts,  which  are  being  amortized  over  15  years  for  tax  purposes 
and have been fully amortized for financial reporting purposes. 

Due to cumulative losses incurred by the Company during the current and prior two years, the Company is unable to conclude that it is 
more likely than not that it will realize its deferred tax asset in excess of the deferred tax liability and, accordingly, has recorded a 
valuation allowance to fully offset such amount at December 31, 2015 and 2014.  

At December 31, 2015, the Company has state net operating loss carryforwards aggregating $15.4 million, which expires from 2029 
through 2035. In addition, the Company has federal net operating loss carryforwards of $20.3 million at December 31, 2015, which 
expires from 2030 through 2035. The Company also has additional federal net operating loss carryforwards of $350,000 at December 
31,  2015  which  is  attributable  to  WFN  and  expires  through  2020.  Utilization  of  WFN’s  federal  net  operating  loss  carryforwards  is 
subject to annual limitations under Section 382 of the Internal Revenue Code.  

The Company applied the “more-likely-than not” recognition threshold to all tax positions taken or expected to be taken in a tax return 
which resulted in no unrecognized tax benefits reflected in the financial statements as of December 31, 2015. The Company classifies 
interest and penalties that would accrue according to the provisions of relevant tax law as income taxes.  

Tax years 2012 and thereafter are subject to examination by federal and certain tax authorities. For other states the 2010 through 2013 
tax years remain open to examination. The Company is currently under tax examination by New York State for the years 2012 to 2014 
and by the state of Illinois for the year 2012.  

NOTE H - STOCKHOLDERS’ EQUITY  

Siebert  is  subject  to  the  SEC’s  Uniform  Net  Capital  Rule  (Rule  15c3-1),  which  requires  the  maintenance  of  minimum  net  capital. 
Siebert has elected to use the alternative method, permitted by the rule, which requires that Siebert maintain minimum net capital, as 
defined, equal to the greater of $250,000 or 2 percent of aggregate debit balances arising from customer transactions, as defined. The 
Net Capital Rule of the New York Stock Exchange also provides that equity capital may not be withdrawn or cash dividends paid if 
resulting  net  capital  would  be  less  than  5%  of  aggregate  debits.  At  December  31,  2015  and  2014,  Siebert  had  net  capital  of 
approximately  $8,131,000  and  $5,100,000,  respectively,  as  compared  with  net  capital  requirements  of  $250,000.  Siebert  claims 
exemption  from  the  reserve  requirement  under  Section  15c3-3(k)(2)(ii)  as  it  clears  its  customer  transactions  through  an  unaffiliated 
clearing firm on a fully disclosed basis.  

F-13 

 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
  
 
  
 
 
 
 
 
 
  
 
  
 
 
NOTE H - STOCKHOLDERS’ EQUITY (CONTINUED)  

On January 23, 2008, the Board of Directors of the Company authorized a buy back of up to 300,000 shares of common stock. Shares 
will be purchased from time to time in the open market and in private transactions. During 2013, the Company repurchased 12,266 
shares  of  common  stock  at  an  average  price  of  $1.56.  No  shares  were  purchased  during  2014  or  2015.  As  of  December  31,  2015, 
129,137 of common shares have been repurchased pursuant to such authorization.  

NOTE I - OPTIONS  

The  Company’s  2007  Long-Term  Incentive  Plan  (the  “Plan”)  authorizes  the  grant  of  options  to  purchase  up  to  an  aggregate  of 
2,000,000  shares,  subject  to  adjustment  in  certain  circumstances.  Both  non-qualified  options  and  options  intended  to  qualify  as 
“Incentive  Stock  Options”  under  Section  422  of  the  Internal  Revenue  Code  may  be  granted  under  the  Plan.  A  Stock  Option 
Committee of the Board of Directors administers the Plan. The committee has the authority to determine when options are granted, the 
term during which an option may be exercised (provided no option has a term exceeding 10 years), the exercise price and the exercise 
period. The exercise price shall not be less than the fair market value on the date of grant. No option may be granted under the Plan 
after December 2017. Generally, employee options vest 20% per year for five years and expire ten years from the date of grant. At 
December 31, 2015, options for 1,760,000 shares of common stock are available for grant under the Plan.  

A summary of the Company’s stock option transactions for the three years ended December 31, 2015 is presented below:  

Outstanding - beginning of the year .................  
Cancelled ..........................................................  
Forfeited ...........................................................  
Expired .............................................................  

2015 

2014 

2013 

Weighted 
Average 
Exercise 
Price 

3.02  

Shares 
  265,000  

Weighted 
Average 
Exercise 
Price 

3.10  
3.05  

4.04  

Shares 
350,000  
(60,000 ) 
—  
(25,000 ) 

Shares 
400,000  
—  
(25,000 ) 
(25,000 ) 

(a) 
Outstanding - end of year .................................  

  265,000  

3.02  

265,000  

3.02  

350,000  

Weighted 
Average 
Exercise 
Price 

3.33  
—  
5.06  
4.75  

3.10  

Fully vested and exercisable at end of  

(a) 
year ...............................................................  

  265,000  

3.02  

265,000  

3.02  

350,000  

3.10  

(a)  Weighted average remaining contractual terms of 2.51 years and no aggregate intrinsic value.  

For the years ended December 31, 2015, 2014 and 2013, no stock options were granted.  

As of December 31, 2015, there was no unrecognized compensation cost.  

NOTE J - COMMITMENTS, CONTINGENCIES AND OTHER  

(1)  Retail  customer  transactions  are  cleared  through  clearing  brokers  on  a  fully  disclosed  basis.  If  customers  do  not  fulfill  their 
contractual obligations, the clearing broker may charge Siebert for any loss incurred in connection with the purchase or sale of 
securities  at  prevailing  market  prices  to  satisfy  the  customer  obligations.  Siebert  regularly  monitors  the  activity  in  its  customer 
accounts for compliance with its margin requirements. Siebert is exposed to the risk of loss on unsettled customer transactions if 
customers are unable to fulfill their contractual obligations. There were no material losses for unsettled customer transactions in 
2015,  2014  or  2013.  Credit  risk  represents  the  potential  loss  that  would  occur  if  counterparties  fail  to  perform  pursuant  to  the 
terms  of  their  obligations.  The  Company  is  subject  to  credit  risk  to  the  extent  a  custodian  or  broker  with  whom  it  conducts 
business is unable to fulfill contractual obligations. 

(2)  In  the  ordinary  course  of  business  the  Company  is  named  a  party  to  certain  claims,  suits  and  complaints.  In  the  opinion  of 
management,  pending  matters  are  without  merit,  and  their  ultimate  outcome  will  not  have  a  significant  effect  on  the  financial 
position or results of operations of the Company. 

F-14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
 
  
 
 
 
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
NOTE J - COMMITMENTS, CONTINGENCIES AND OTHER (CONTINUED)  

(3)  In  July  2014,  the  Company  entered  into  a  settlement  agreement  in  regards  to  a  dispute  with  a  former  employee,  in  which  the 
former  employee  sought,  among  other  things,  damages  arising  from  his  separation  from  the  Company.  The  Company  asserted 
counter claims in the arbitration. Pursuant to the settlement, the Company paid $4,300,000 to the former employee, and the claims 
and counterclaims have been dismissed and released. The accompanying 2014 statement of operations reflects a charge to give 
effect to the settlement. 

(4)  The Company rents discount retail brokerage and other office space under long-term operating leases expiring in various periods 

through 2017. These leases call for base rent plus escalations for taxes and operating expenses. 

Future minimum base rental payments under these operating leases are as follows:  

Year Ending 
December 31, 

Amount 

2016  ...............................................................................................................................................  
2017  ...............................................................................................................................................  

541,000  
90,000  
$  631,000  

Rent expense, including escalations for operating costs, amounted to approximately $776,000, $788,000 and $1,046,000 for the years 
ended December 31, 2015, 2014 and 2013, respectively. Rent is being charged to expense over the entire lease term on a straight-line 
basis. 

(5)  Siebert  sponsors  a  defined  contribution  retirement  plan  under  Section  401(k)  of  the  Internal  Revenue  Code  that  covers 
substantially all employees. Participant contributions to the plan are voluntary and are subject to certain limitations. Siebert may 
also make discretionary contributions to the plan. No contributions were made by Siebert in 2015, 2014 and 2013. 

(6)  Siebert  was  party  to  a  Secured  Demand  Note  Collateral  Agreement  with  SBS  which  obligated  Siebert  to  lend  SBS,  on  a 
subordinated  basis,  up  to  $1,200,000.  The  secured  demand  note  payable  held  by  SBS  and  a  related  $1,200,000  receivable  due 
from SBS are included in investments in and advances to former affiliate in the accompanying consolidated statement of financial 
condition of December 31, 2014. Amounts that Siebert was obligated to lend under this arrangement was collateralized by cash 
equivalents of $1,532,000. Any amounts loaned bore interest at 4% per annum. On August 31, 2015, the facility expired and was 
not renewed and the collateral was released from restricted cash. 

NOTE K - SUMMARIZED QUARTERLY FINANCIAL DATA (UNAUDITED)  

2015 

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth 
Quarter 

  $  2,624,000     2,104,000     2,536,000     2,832,000  
  $  (1,534,000 )  

(728,000 )  

(407,000 )  

(200,000 )(c) $ 

2014 

First 
Quarter 
$  3,718,000    
28,000    

Third 
Quarter 

Second 
Quarter 
3,705,000  
(6,077,000 )(a)   (1,456,000 )  

  3,454,000     4,975,000  

Fourth 
Quarter 

948,000 (b) 

(.07 )  
—    

(.02 )  
—    

(.04 )  
.01    

(.00 ) 
(.01 ) 

$ 
$ 

.00    
—    

(.28 ) 
—  

(.07 )  
—    

.04  
.00  

Revenue .....................................  
Net income (loss) ......................  
Earnings (loss) per share: 
Continuing operations ...............  
  $ 
  $ 
Discontinued operations ............  

Basic and diluted  

(a)  Includes $4,300,000 loss (.19 per share) related to arbitration settlement (see Note J3). 
(b)  Includes $1,820,000 gain ($0.08 per share) related to sale of business. 
(c)  Includes $448,000 loss ($0.02 per share) related to disposal of investment in former affiliate. 

F-15 

 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
    
    
  
 
    
  
 
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
    
    
    
  
 
    
  
 
    
  
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

Board of Managers  
Siebert Brandford Shank Financial, LLC 
Siebert Brandford Shank & Co., L.L.C. 
New York, New York  

We  have  audited  the  accompanying  consolidated  statement  of  financial  condition  of  Siebert  Brandford  Shank  Financial,  LLC  and 
subsidiary  (the  “Company”)  as  of  December  31,  2014  and  the  related  consolidated  statements  of  operations,  changes  in  members’ 
capital  and  cash  flows  for  the  period  from  January  1,  2015  to  November  9,  2015  and  for  the  year  ended  December  31,  2014.  In 
addition,  we  have  audited  the  accompanying  statement  of  operations,  changes  in  members’  capital  and  cash  flows  of  Siebert 
Brandford  Shank  &  Co.,  LLC  (the  “Company”)  for  the  year  ended  December  31,  2013.  These  financial  statements  are  the 
responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our 
audits.  

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over 
financial  reporting.  Our  audits  included  consideration  of  internal  control  over  financial  reporting  as  a  basis  for  designing  audit 
procedures  that  are  appropriate  in  the  circumstances,  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the 
Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a 
test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and 
significant  estimates  made  by  management,  as  well  as  evaluating  the  overall  financial  statement  presentation.  We  believe  that  our 
audits provide a reasonable basis for our opinion.  

In our opinion, the financial statements referred to above present fairly, in all material respects, (i) the consolidated financial position 
of Siebert Brandford Shank Financial, LLC and subsidiary as of December 31, 2014 and consolidated results of their operations and 
their  cash  flows  for  the  period  from  January  1,  2015  to  November  9,  2015  and  for  the  year  ended  December  31,  2014  and  (ii)  the 
results  of  operations  and  cash  flows  of  Siebert  Brandford  Shank  &  Co.  LLC  for  the  year  ended  December  31,  2013,  in  conformity 
with accounting principles generally accepted in the United States of America.  

/s/ EisnerAmper LLP  

New York, New 
York March 30, 2016  

F-16 

Siebert Brandford Shank Financial, LLC and Subsidiary 

Consolidated Statement of Financial Condition 

December 31, 2014 

ASSETS 

Cash and cash equivalents ................................................................................................................................................  
Accounts receivable ..........................................................................................................................................................  
Due from broker ...............................................................................................................................................................  
Secured demand note ........................................................................................................................................................  
Goodwill - Note B ............................................................................................................................................................  
Issuer relationships, net of amortization of $41,212 - Note B ..........................................................................................  
Furniture, equipment and leasehold improvements, net ...................................................................................................  
Other assets .......................................................................................................................................................................  

$  20,065,062  
1,593,614  
2,522,557  
1,200,000  
1,001,000  
777,788  
684,736  
673,276  

$  28,518,033  

LIABILITIES AND MEMBERS’ CAPITAL 

Liabilities: 

Payable to affiliate ........................................................................................................................................................  
$ 
Asset purchase obligation payable to affiliate, net of unamortized discount of $1,143,359 ........................................  
Accounts payable and accrued expenses ......................................................................................................................  
Deferred rent .................................................................................................................................................................  

104,320  
1,856,641  
4,747,648  
549,287  
7,257,896  

Subordinated debt .........................................................................................................................................................  

5,200,000  

Total liabilities ..............................................................................................................................................................  

12,457,896  

Commitments (Note G) 
Members’ capital .................................................................................................................................................................  

16,060,137  

See notes to consolidated financial statements 

$  28,518,033  

F-17 

 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
  
 
 
Statements of Operations 

Years Ended December 31, 

Period from 
January 1, 2015 
to 
November 9, 2015 

2014 

2013 

Siebert Brandford 
Shank Financial, LLC 
and Subsidiary 

Siebert Brandford 
Shank Financial, LLC 
and Subsidiary 

Siebert Brandford 
Shank & Co. LLC 

Revenues: 

Investment banking ................................................................  
Trading profits ........................................................................  
Commissions ..........................................................................  
Interest and other ....................................................................  

$ 

$ 

23,786,122  
3,888,139  
473,117  
4,116  

$ 

20,949,508  
3,670,726  
182,771  
3,395  

20,847,546  
4,114,958  
—  
2,817  

Expenses: 

Employee compensation and benefits ....................................  
Clearing fees ...........................................................................  
Communications .....................................................................  
Occupancy ..............................................................................  
Professional fees .....................................................................  
Interest, including amortization of discount (including 

$200,745, 84,691 and 48,000 to affiliate) ...........................  
State and local income tax ......................................................  
General and administrative (including $100,000, 

28,151,494  

24,806,400  

24,965,321  

19,044,368  
469,014  
1,015,599  
898,897  
1,187,892  

248,637  
66,818  

17,819,595  
383,538  
929,496  
1,186,967  
895,951  

136,936  
31,901  

18,619,549  
122,209  
889,207  
1,088,755  
528,313  

48,000  
36,326  

100,000 and 100,000 to affiliate) ........................................  

3,850,900  

3,251,269  

3,440,071  

26,782,125  

24,635,653  

24,772,430  

Net income .................................................................................  

$ 

1,369,369  

$ 

170,747  

$ 

192,891  

See notes to financial statements 

F-18 

 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
  
 
  
 
  
 
SIEBERT BRANDFORD SHANK FINANCIAL, LLC AND SUBSIDIARY 

Consolidated Statements of Changes in Members’ Capital 

Balance - January 1, 2013 (a) ........................................................................................................................................  
Distributions to members ...............................................................................................................................................  
Net income .....................................................................................................................................................................  

$ 

18,196,500  
(2,473,529 ) 
192,891  

Balance - December 31, 2013 (a) ..................................................................................................................................  
Distributions to members ...............................................................................................................................................  
Net income .....................................................................................................................................................................  

Balance - December 31, 2014 ........................................................................................................................................  
Distributions to members ...............................................................................................................................................  
Net income .....................................................................................................................................................................  

15,915,862  
(26,472 ) 
170,747  

16,060,137  
(200,000 ) 
1,369,369  

Balance - November 9, 2015 (b) ....................................................................................................................................  

$ 

17,229,506  

(a) 

(b) 

Represents members’ capital of Siebert, Brandford, Shank & Co., L.L.C. 

Represents members’ capital prior to giving effect to redemption of interest of Muriel Siebert & Co., Inc. and other 
member and related capital contributions which in part funded such redemptions. 

See notes to consolidated financial statements 

F-19 

 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
Statements of Cash Flows 

Years Ended December 31, 

Period from 
January 1, 2015 
to November 9, 2015 
SIEBERT BRANDFORD 
SHANK FINANCIAL, LLC 
AND SUBSIDIARY 

2014 
SIEBERT BRANDFORD 
SHANK FINANCIAL, LLC 
AND SUBSIDIARY 

2013 

SIEBERT, BRANDFORD, 
SHANK & CO., LLC 

Cash flows from operating activities: 

Net income ......................................................................  
  $ 
Adjustments to reconcile net income to net cash 
(used in) /provided by operating activities: 
Amortization of discount on obligation due 

affiliate .....................................................................  
Depreciation and amortization ....................................  
Changes in: 

Accounts receivable .................................................  
Due to clearing broker .............................................  
Securities owned, at fair value .................................  
Other assets ..............................................................  
Payable to (receivable from) former affiliate ..........  
Accounts payable and accrued expenses .................  
Bank overdraft .........................................................  
Deferred rent ............................................................  

Net cash (used in) /provided by operating 

1,369,369   $ 

170,747   $ 

192,891  

194,581  
408,577  

(750,051 )   
9,410,526  
(8,603,054 )   
(28,001 )   
(52,898 )   

1,699,037  
—  

(95,936 )   

36,641  
267,973  

(1,031,467 )   
(2,514,399 )   

0  

(54,533 )   
76,056  
741,040  
(1,225,779 )   
(72,788 )   

—  
250,154  

395,913  
(2,328,918 ) 
11,264,998  
139,264  
36,929  
(1,368,577 ) 
1,225,779  
(9,740 ) 

activities ............................................................  

3,552,150  

(3,606,509 )   

9,798,693  

Cash flows from investing activities: 

Purchase of leasehold improvements and equipment .....  

(41,746 )   

(89,364 )   

(47,759 ) 

Cash flows from financing activities: 

Distributions to members ...............................................  
Subordinated borrowings ................................................  
Subordinated repayments ...............................................  

Net cash provided by/ (used in) financing 

(200,000 )   

—  

(4,000,000 )   

(26,472 )   

9,000,000  
(5,000,000 )   

(2,473,529 ) 
—  
—  

activities ............................................................  

(4,200,000 )   

3,973,528  

(2,473,529 ) 

Net increase/(decrease) in cash and cash equivalents ........  
Cash and cash equivalents - beginning of period ...............  

(689,596 )   

20,065,062  

277,655  
19,787,407  

7,277,405  
12,510,002  

  $ 
Cash and cash equivalents - end of period .........................  

19,375,466   $ 

20,065,062   $ 

19,787,407  

Supplemental disclosures of cash flow information: 

Taxes paid .......................................................................  
  $ 
  $ 
Interest paid ....................................................................  

Non-cash investing and financing activities: 

39,068   $ 
46,176   $ 

24,323   $ 
100,295   $ 

28,177  
48,000  

Note payable for purchase of business from affiliate ........  

1,820,000  

Intangible assets acquired related to business acquired 

from affiliate: 

Issuer relationships .........................................................  

Goodwill .........................................................................  

Non cash investing and financing activities: 

Repayment of subordinated borrowing from former 

affiliate by cancellation of related secured 
  $ 
demand note receivable from former affiliate .............  

(819,000 )   

(1,001,000 )   

1,200,000  

F-20 

 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
  
 
 
  
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
  
 
  
 
  
 
 
  
 
  
 
 
 
  
 
  
 
  
 
 
  
 
  
 
 
 
  
 
  
 
  
 
 
  
 
  
 
  
 
  
 
  
SIEBERT BRANDFORD SHANK FINANCIAL, LLC AND SUBSIDIARY  

See notes to financial statements 

Notes to Financial Statements  

NOTE A – BUSINESS ORGANIZATION:  

Siebert  Brandford  Shank  Financial,  LLC  (“SBSF”  or  the  “Company”)  was  organized  on  November  4,  2014  and  through  its  wholly 
owned subsidiary, Siebert, Brandford, Shank & Co., L.L.C. (“SBS”), engages in the business of tax-exempt underwriting and related 
trading  activities  and,  commencing  on  November  4,  2014,  the  capital  markets  business  (see  Note  B).  The  Company  qualifies  as  a 
Minority and Women Owned Business Enterprise in certain municipalities.  

On November 9, 2015, SBSF redeemed Muriel Siebert & Co., Inc., 49% membership interest in addition to the 25.5% membership 
interest of another member. The accompanying 2015 financial statements are prepared immediately prior to, and do not give effect to 
such transactions or the related debt and equity financing funding such transactions.  

NOTE B – BUSINESS ACQUISITION  

On  November  4,  2014,  the  members  of  SBS  contributed  their  membership  interest  into  a  newly  formed  Delaware  limited  liability 
company, Siebert Brandford Shank Financial, LLC (“SBSF”), in exchange for the same percentage interests in SBSF. On the same 
day Muriel Siebert & Co., Inc., (“Siebert”) entered an Asset Purchase Agreement (the “Purchase Agreement”) with SBS and SBSF, 
pursuant  to  which  Siebert  sold  substantially  all  of  the  assets  relating  to  Siebert’s  capital  markets  business  to  SBSF.  Pursuant  to  the 
Purchase  Agreement,  SBSF  assumed  post-closing  liabilities  relating  to  the  transferred  business.  An  individual  having  a  25.5% 
membership interest in SBS prior to the contribution of membership interests to SBSF, was Siebert’s chief executive officer.  

The Purchase Agreement provides for an aggregate purchase price for the disposition of $3,000,000, payable by SBSF after closing in 
annual installments commencing on March 1, 2016 and continuing on each of March 1, 2017, 2018, 2019 and 2020. The transferred 
business was contributed by SBSF to, and operated by SBS. The amount payable on each annual payment date will equal 50% of the 
net  income  attributable  to  the  transferred  business  recognized  by  SBS  in  accordance  with  generally  accepted  accounting  principles 
during  the  fiscal  year  ending  immediately  preceding  the  applicable  payment  date;  provided  that,  if  net  income  attributable  to  the 
transferred business generated prior to the fifth annual payment date is insufficient to pay the remaining balance of the purchase price 
in  full  on  the  fifth  annual  payment  date,  then  the  unpaid  amount  of  the  purchase  price  will  be  paid  in  full  on  March  1,  2021.  The 
annual installment payable on March 1, 2016 is based on the net income attributable to the capital markets business for the year ended 
December 31, 2015, and amounted to $493,000.  

Transferred  assets  of  Siebert’s  capital  markets  business,  consisted  of  issuer  relationships  and  goodwill.  Issuer  relationships,  were 
recorded  at  $819,000  representing  their  fair  value  at  the  date  of  acquisition  determined  based  on  a  discounted  cash  flow  analysis 
(Level  3).  Goodwill,  which  includes  employees  of  Siebert  who  transferred  to  SBS,  was  recorded  at  $1,001,000,  representing  the 
excess of the fair value ($1,820,000) of SBSF’s purchase obligation to Siebert over the fair value of the issuer relationships.  

Since the date of acquisition, revenue of $199,000 and net loss of $129,000 attributable to the capital markets business is included in 
the accompanying statement of operations for the year ended December 31, 2014.  

The following represents the unaudited pro forma amounts of revenue and net income of the Company for the year ended December 
31, 2014, assuming the capital markets business had been acquired as of January 1, 2014:  

Revenue ........................................................................................................................................................................................................................  
Net Income ...................................................................................................................................................................................................................  

27,729,000  
672,000  

  $ 
  $ 

The  above  net  income  reflects  the  additional  amortization  that  would  have  been  charged  assuming  the  fair  value  adjustment  to 
customer accounts had been applied as of January 1, 2014 and amortization of discount on the purchase obligation for the entire year.  

F-21 

 
 
 
 
  
SIEBERT BRANDFORD SHANK FINANCIAL, LLC AND SUBSIDIARY  

Notes to Financial Statements  

NOTE C – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  

[1] 

Principles of Consolidation: 

Commencing  on  November  4,  2014,  the  accompanying  financial  statements  include  the  accounts  of  SBSF  and  its  wholly-
owned  subsidiary  SBS  after  elimination  of  intercompany  balances  and  transactions.  Prior  thereto,  the  financial  statements 
represent those of SBS. The creation of SBSF and related transfer thereto of the members’ interest in SBS did not result in 
any change in the carrying value of the existing assets or liabilities of SBS in the consolidated financial statements as both 
entities were under common control.  

[2] 

Revenues: 

Investment  banking  revenues  include  gains  and  fees,  net  of  syndicate  expenses,  arising  primarily  from  municipal  bond 
offerings in which the Company acts as an underwriter or agent. Investment banking management fees are recorded on the 
offering date, sales concessions on the settlement date, and underwriting fees at the time the underwriting is completed and 
the income is reasonably determinable  

Security transactions are recorded on a trade-date basis. Securities owned are valued at fair value. The resulting realized and 
unrealized gains and losses are reflected as trading profits.  

Commission revenue which relates to the capital market business are recorded on a trade date basis.  

Dividends are recorded on the ex-dividend date, and interest income is recognized on an accrual basis.  

[3] 

Fair value: 

Authoritative accounting guidance defines fair value, establishes a framework for measuring fair value and establishes a fair 
value  hierarchy.  Fair  value  is  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  an  orderly 
transaction  between  market  participants  at  the  measurement  date.  Fair  value  measurements  are  not  adjusted  for  transaction 
costs. The fair value hierarchy prioritizes inputs to valuation techniques used to measure fair value into three levels:  

Level 1 

Unadjusted quoted prices in active markets for identical assets or liabilities. 

Level 2 

Level 3 

Inputs  other  than  quoted  market  prices  that  are  observable,  either  directly  or  indirectly,  and  reasonably 
available. 

Unobservable  inputs  which  reflect  the  assumptions  that  the  managing  members  develop  based  on  available 
information about the assumptions market participants would use in valuing the asset or liability. 

See Note C (4) for financial instruments measured at fair value.  

F-22 

SIEBERT BRANDFORD SHANK FINANCIAL, LLC AND SUBSIDIARY  

Notes to Financial Statements  

NOTE C – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)  

[4] 

Cash equivalents: 

Cash equivalents represent short-term, highly liquid investments which are readily convertible to cash and have maturities of 
three  months  or  less  at  time  of  purchase.  Cash  equivalents,  which  are  valued  at  fair  value,  consist  of  money  market  funds 
which  amounted  to  $15,965,885  at  December  31,  2014  (Level  1).  The  Company  maintains  its  assets  with  financial 
institutions which may at times exceed federally insured limits. In the event of financial institutions insolvency, recovery of 
the assets may be limited.  

[5] 

Furniture, equipment and leasehold improvements, net: 

Furniture,  equipment  and  leasehold  improvements  are  stated  at  cost,  net  of  accumulated  depreciation  and  amortization. 
Depreciation is calculated using the straight-line  method  over  the  estimated  useful  lives  of  the  assets,  generally  five  years. 
Leasehold improvements are amortized over the period of the lease.  

[6] 

Intangible Assets 

Issuer relationships, which were recorded in connection with the acquisition of the capital markets business (see Note B), are 
being amortized by the straight-line method over 2.9 years.  

Intangible assets with finite lives are tested for recoverability whenever events or changes in circumstances indicate that the 
carrying  amount  may  not  be  recoverable.  The  Company  assesses  the  recoverability  of  its  intangible  assets  by  determining 
whether  the  unamortized  balance  can  be  recovered  over  the  assets’  remaining  useful  life  through  undiscounted  estimated 
future cash flows. If undiscounted estimated future cash flows indicate that the unamortized amounts will not be recovered, 
an adjustment will be made to reduce such amounts to fair value based on estimated future cash flows discounted at a rate 
commensurate with the risk associated with achieving such cash flows.  

[7] 

Goodwill 

Goodwill, which was recorded in connection with the acquisition of the capital markets business (see Note B), is not subject 
to amortization and is tested for impairment annually, or more frequently if events or changes in circumstances indicate that 
the  asset  may  be  impaired.  The  impairment  test  consists  of  a  comparison  of  the  fair  value  of  the  reporting  unit  with  the 
carrying amount its net assets, including goodwill. Fair value is typically based upon estimated future cash flows discounted 
at  a  rate  commensurate  with  the  risk  involved  or  market-based  comparables.  If  the  carrying  amount  of  the  Company’s  net 
assets exceeds the fair value of the reporting unit, then an analysis will be performed to compare the implied fair value of 
goodwill with the carrying amount of goodwill. An impairment loss will be recognized in an amount equal to the excess of 
the carrying amount over its implied fair value.  

[8] 

Use of estimates: 

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of 
America  requires  management  to  make  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities 
and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues 
and expenses during the reporting period. Actual results could differ from those estimates.  

[9] 

Income taxes: 

The Company is not subject to federal income taxes. Instead, the members are required to include in their income tax returns 
their respective share of the Company’s income or loss. The Company is subject to tax in certain state and local jurisdictions. 
Deferred taxes are not significant.  

F-23 

NOTE D - SUBORDINATED BORROWINGS AND SECURED DEMAND NOTE RECEIVABLE  

The subordinated debt at December 31, 2014 consists of the following:  

2014 

Payable to affiliate (a) ..................................................................................................................................................................................................  
Payable to clearing broker (b) ......................................................................................................................................................................................  

1,200,000  
4,000,000  

$ 

$ 

5,200,000  

(a) 

(b) 

Consists of a Secured Demand Note Collateral Agreement payable to Siebert, an indirect member of the Company, 
bearing 4% interest and which expired and was repaid on August 31, 2015 through an offset against a $1,200,000 
secured demand note receivable due from Siebert. Interest expense paid to Siebert in each of 2015, 2014 and 2013 
amounted to $32,000, 48,000 and 48,000 respectively. 

The  secured  demand  note  receivable  of  $1,200,000  was  collateralized  by  cash  equivalents  of  Siebert  of 
approximately  $1,532,000  which  expired  and  was  repaid  on  August  31,  2015.  Interest  earned  on  the  collateral 
amounted to approximately $1,000, $1,028 and $1,500 in 2015, 2014 and 2013, respectively.  

On December 9, 2014, SBS entered into a temporary subordinated loan agreement with National Financial Services, 
its  clearing  broker,  in  the  amount  of  $4,000,000  bearing  interest  at  the  federal  funds  rate  plus  6%  and  maturing 
January  22,  2015.  The  note  was  repaid  on  January  22,  2015.  Interest  expense  accrued  in  2014  amounted  to 
approximately $16,000. 

The  subordinated  borrowings  are  available  in  computing  net  capital  under  the  Securities  and  Exchange 
Commission’s (“SEC”) Uniform Net Capital Rule. To the extent that such borrowing is required for the Company’s 
continued compliance with minimum net capital requirements, it may not be repaid.  

On March 24, 2014, SBS entered into a temporary subordinated loan agreement with National Financial Services, its 
clearing broker, in the amount of $5,000,000 bearing interest at the federal funds rate plus 6% and maturing May 5, 
2014. The note was repaid on May 5, 2014. Interest expense paid was $36,542.  

F-24 

 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
SIEBERT BRANDFORD SHANK FINANCIAL, LLC AND SUBSIDIARY  

Notes to Financial Statements  

NOTE E - FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET  

Furniture, equipment, and leasehold improvements consist of the following:  

12/31/2014 

Equipment ....................................................................................................................................................................................................................  
Furniture and leasehold improvements ........................................................................................................................................................................  

926,654  
1,718,826  

$ 

Less accumulated depreciation and amortization ........................................................................................................................................................  

2,645,480  
1,960,744  

$ 

684,736  

Depreciation  and  amortization  expense  for  the  period  ended  November  9,  2015  amounted  to  $160,046,  For  the  periods  ended 
December 31,2014 and 2013 the expense amounted to $226,761 and $250,154 respectively.  

NOTE F - NET CAPITAL  

SBS is subject to the SEC’s Uniform Net Capital Rule 15c3-1, which requires the maintenance of minimum net capital and that the 
ratio of aggregate indebtedness to net capital, both as defined, shall not exceed 15 to 1. At December 31, 2014, SBS had net capital of 
$22,807,796 which was $22,557,796, in excess of its required net capital and its ratio of aggregate indebtedness to net capital was 0.16 
to 1. SBS claims exemption from the reserve requirements under Section 15c3-3(k)(2)(ii).  

NOTE G - COMMITMENTS  

SBS  rents  office  space  under  long-term  operating  leases  expiring  through  2026.  These  leases  call  for  base  rent  plus  escalations  for 
property taxes and other operating expenses.  

SBSF rents office space under long-term operating leases expiring through 2020. These leases call for base rent plus escalations for 
property taxes and other operating expenses. Future minimum base rent under these operating leases as of December 31, 2014 are as 
follows:  

December 31, 2014 
2015 ..............................................................................................................................................................................................................................  
1,043,000  
2016 ..............................................................................................................................................................................................................................  
886,000  
2017 ..............................................................................................................................................................................................................................  
639,000  
627,000  
2018 ..............................................................................................................................................................................................................................  
2019 ..............................................................................................................................................................................................................................  
587,000  
Thereafter .....................................................................................................................................................................................................................  
185,000  
3,967,000  

Amount 

$ 

$ 

Rent expense, including taxes and operating expenses for 2015, 2014 and 2013 amounted to $1,055,944, $1,186,967 and $1,088,755, 
respectively.  

In  prior  years,  SBS  purchased  leasehold  improvements  of  approximately  $620,000  which  were  reimbursed  by  the  landlord.  SBS 
recorded  such  reimbursement  as  a  credit  to  deferred  rent  liability,  which  is  being  recognized  as  a  reduction  of  rental  expense  on  a 
straight-line basis over the term of the lease.  

Rent  expense  is  being  charged  to  operations  on  a  straight-line  basis  resulting  in  a  deferred  rent  liability  which,  including  the 
reimbursement discussed above amounted to $549,287 at December 31, 2014.  

F-25 

 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIEBERT BRANDFORD SHANK FINANCIAL, LLC AND SUBSIDIARY  

Notes to Financial Statements  

NOTE H - ACCOUNTS PAYABLE AND ACCRUED EXPENSES  

Accounts payable and accrued expenses consist of the following:  

December 31,   
2014 

Accounts payable .........................................................................................................................................................................................................  
Accrued bonus and other employee compensation .....................................................................................................................................................  
Other accrued expenses ...............................................................................................................................................................................................  

313,285  
4,233,521  
200,842  

$ 

NOTE I - OTHER  

During each of 2015, 2014, 2013 SBS was charged $100,000 by Siebert for general and administrative services.  

$  4,747,648  

F-26 

 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused 

this report to be signed on its behalf by the undersigned, thereunto duly authorized.  

SIGNATURES 

SIEBERT FINANCIAL CORP. 

By: 

/s/ Joseph M. Ramos, Jr. 
Joseph M. Ramos, Jr. 
Executive Vice President, Chief Operating Officer, Chief Financial 
Officer and Secretary 
(principal executive, financial and accounting officer) 

Date:  March 30, 2016 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following 

persons on behalf of the registrant and in the capacities and on the dates indicated.  

Name 

  Title 

  Date 

  Executive Vice President, Chief Operating Officer and Chief Financial Officer and 
  Secretary (principal financial and accounting officer) 

  March 30, 2016 

/s/ Joseph M. Ramos, Jr. 
Joseph M. Ramos, Jr. 

/s/ Patricia L. Francy 
Patricia L. Francy 

/s/ Jane H. Macon 
Jane H. Macon 

  Director 

  Director 

/s/ Robert P. Mazzarella 
Robert P. Mazzarella 

  Director 

/s/ Nancy Peterson Hearn 
Nancy Peterson Hearn 

  Director 

  March 30, 2016 

  March 30, 2016 

  March 30, 2016 

  March 30, 2016 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
   
   
 
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
   
   
Exhibit No. 

2.1 

EXHIBIT INDEX 

Description Of Document 

  Plan and Agreement of Merger between J. Michaels, Inc. (“JMI”) and Muriel Siebert Capital Markets Group, Inc. 
(“MSCMG”), dated as of April 24, 1996 (“Merger Agreement”) (incorporated by reference to Siebert Financial 
Corp.’s Annual Report on Form 10-K for the fiscal year ended December 31, 1996) 

2.2 

  Amendment No. 1 to Merger Agreement, dated as of June 28, 1996 (incorporated by reference to Siebert Financial 

Corp.’s Annual Report on Form 10-K for the fiscal year ended December 31, 1996) 

2.3 

  Amendment No. 2 to Merger Agreement, dated as of September 30, 1996 (incorporated by reference to Siebert 

Financial Corp.’s Annual Report on Form 10-K for the fiscal year ended December 31, 1996) 

2.4 

  Amendment No. 3 to Merger Agreement, dated as of November 7, 1996 (incorporated by reference to Siebert 

Financial Corp.’s Annual Report on Form 10-K for the fiscal year ended December 31, 1996) 

3.1 

  Certificate of Incorporation of Siebert Financial Corp., formerly known as J. Michaels, Inc. originally filed on April 
9, 1934, as amended and restated to date (incorporated by reference to Siebert Financial Corp.’s Annual Report on 
Form 10-K for the fiscal year ended December 31, 1997) 

3.2 

  By-laws of Siebert Financial Corp. (incorporated by reference to Siebert Financial Corp.’s Registration Statement 

on Form S- 1 (File No. 333-49843) filed with the Securities and Exchange Commission on April 10, 1998) 

10.1** 

  Siebert Financial Corp. 1998 Restricted Stock Award Plan (incorporated by reference to Siebert Financial Corp.’s 

Annual Report on Form 10-K for the fiscal year ended December 31, 1997) 

10.2** 

  Siebert Financial Corp. 1997 Stock Option Plan (incorporated by reference to Siebert Financial Corp.’s Annual 

Report on Form 10-K for the fiscal year ended December 31, 1996) 

10.3 

  Siebert, Brandford, Shank & Co., LLC Operating Agreement, among Siebert, Brandford, Shank & Co., L.L.C., 

Muriel Siebert & Co., Inc., Napoleon Brandford III and Suzanne F. Shank, dated as of March 10, 1997 
(incorporated by reference to Siebert Financial Corp.’s Annual Report on Form 10-K for the fiscal year ended 
December 31, 1996) 

10.4 

  Services Agreement, between Siebert, Brandford, Shank & Co., L.L.C. and Muriel Siebert & Co., Inc., dated as of 
March 10, 1997 (incorporated by reference to Siebert Financial Corp.’s Annual Report on Form 10-K for the fiscal 
year ended December 31, 1996) 

10.5 

  Operating Agreement of SBS Financial Products Company, LLC, dated effective as of April 19, 2005, by and 

among Siebert Financial Corp., Napoleon Brandford III and Suzanne Shank. (incorporated by reference to Siebert 
Financial Corp.’s Current Report on Form 8-K filed with the Securities and Exchange Commission on May 17, 
2005) 

10.6** 

  Siebert Financial Corp. 2007 Long-Term Incentive Plan (incorporated by reference to Siebert Financial Corp.’s 

Registration Statement on Form S-8 (File No. 333-144680) filed with the Securities and Exchange Commission on 
July 18, 2007) 

10.7* 

  Fully Disclosed Clearing Agreement, by and between National Financial Services LLC and Muriel Siebert & Co., 
Inc. dated May 5, 2010. (incorporated by reference to Siebert Financial Corp.’s Quarterly Report on Form 10-Q 
filed with the Securities and Exchange Commission on August 16, 2010) 

21 

  Subsidiaries of the registrant (incorporated by reference to Siebert Financial Corp.’s Annual Report on Form 10-K 

23 

31.1 

for the year ended December 31, 2001) 

  Consent of Independent Auditors 

  Certification of Joseph M. Ramos, Jr. pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a), as 

adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 

32.1 

  Certification of Joseph M. Ramos, Jr. of Periodic Financial Report under Section 906 of the Sarbanes-Oxley Act of 

2002 

* 

Portions of the indicated document have been afforded confidential treatment and have been filed separately with the 
Securities and Exchange Commission pursuant to Rule 24b-2 of the General Rules and Regulations promulgated under the 
Securities Exchange Act of 1934, as amended. 

** 

Management contract or compensatory plan or arrangement. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 23 

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We  consent  to  the  incorporation  by  reference  in  the  Registration  Statements  (Form  S-8  No.  333-144680,  No.  333-43837,  No.  333-
43839, No. 333-72939 and No. 333-102701, and Form S-3 No. 333-81037) of Siebert Financial Corp. and in the related prospectus of 
our reports dated March 30, 2016, with respect to the consolidated financial statements of Siebert Financial Corp. and subsidiaries, 
Siebert Brandford Shank Financial, L.L.C. and subsidiary and Siebert, Brandford, Shank & Co., L.L.C. included in this Annual Report 
on Form 10-K for the year ended December 31, 2015.  

/s/ EisnerAmper LLP 

New York, New York 
March 30, 2016 

 
CERTIFICATION 
PURSUANT TO EXCHANGE ACT RULE 13a-14(a) AND 15d-14(a),  
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 31.1 

I of Joseph M. Ramos, Jr., certify that: 

1. I have reviewed this annual report on Form 10-K of Siebert Financial Corp.; 

2.  Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a  material  fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with 
respect to the period covered by this report;  

3.  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in 
this report;  

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as 
defined  in  Exchange  Act  Rules  13a-15(e)  and  15d-15(e))  and  internal  control  over  financial  reporting  (as  defined  in  Exchange  Act 
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:  

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made 
known to us by others within those entities, particularly during the period in which this report is being prepared;  

(b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be 
designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;  

I  Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our 
conclusions  about  the  effectiveness  of  the  disclosure  controls  and  procedures,  as  of  the  end  of  the  period  covered  by  this 
report based on such evaluation;and  

(d)  Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the 
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting;and  

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial 
reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the  registrant’s  board  of  directors  (or  persons  performing  the 
equivalent functions):  

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 
which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process,  summarize  and  report  financial 
information;and  

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the 
registrant’s internal control over financial reporting.  

/s/ Joseph M. Ramos, Jr. 
Joseph M. Ramos, Jr. 
Executive Vice President, Chief Operating Officer, 
Chief Financial Officer and Secretary 
(principal executive, financial and accounting officer) 

Date: March 30, 2016  

 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO  
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 32.1 

In connection with the Annual Report of Siebert Financial Corp. (the “Company”) on Form 10-K for the year ended December 31, 
2015, as filed with the Securities and Exchange Commission (the “Report”), I, Joseph M. Ramos, Jr, in my capacity as Chief Financial 
Officer, Chief Operating Officer and Secretary hereby certify, pursuant to 18 U.S.C. ss. 1350, as adopted pursuant to Section 906 of 
the Sarbanes-Oxley Act of 2002, that to my knowledge:  

(1) The Report filed by the Company with the Securities and Exchange Commission fully complies with the requirements of Section 
13(a) of the Securities and Exchange Act of 1934; and  

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of 
the Company for the period covered by the report.  

/s/ Joseph M. Ramos, Jr. 
Joseph M. Ramos, Jr. 
Executive Vice President, Chief Operating Officer, 
Chief Financial Officer and Secretary 
(principal executive, financial and accounting officer)  

Date: March 30, 2016  

A signed original of this written statement required by Section 906, or other documents authenticating, acknowledging, or otherwise 
adopting the signature that appears in typed form within the electronic version of this written statement required by section 906, has 
been provided to Siebert Financial Corp. and will be retained by Siebert Financial Corp. and furnished to the Securities and Exchange 
Commission or its staff upon request.