Quarterlytics / Consumer Cyclical / Apparel - Footwear & Accessories / Skechers U.S.A.

Skechers U.S.A.

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Ticker skx
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Sector Consumer Cyclical
Industry Apparel - Footwear & Accessories
Employees 1001-5000
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FY2013 Annual Report · Skechers U.S.A.
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SKECHERS 2013 BUSINESS REVIEW

ANNUAL REVENUE PERFORMANCE ($ in millions)

2000

1500

1000

500

0

3

2

1

0

1

$2,006.9

$1,846.4

$1,436.4

$1,606.0

$1,560.3

2009

2010

2011

2012

2013

DILUTED EPS

$2.78

$1.16

2009

2010

2011

($1.39)

$1.08

2013

$0.19

2012

GLOBAL REVENUE BY CHANNEL

26%

INTERNATIONAL
WHOLESALE

43%

DOMESTIC 
WHOLESALE

31%
RETAIL/
E-COMMERCE

GLOBAL PRODUCT BREAKDOWN

52%
WOMEN’S

19%
KIDS’

29%
MEN’S

Times Square

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To Our Shareholders and Customers,

2013 was a year that highlighted the strength of 
our product, marketing and brand.

  We entered January 2013 with a very positive 
outlook on our business due to both the momen-
tum we experienced in the fourth quarter of 2012 
and our continued focus on developing innovative, 
fresh product. 

  Backed by a renewed approach to product 
development, we believe we delivered our best 
and most popular product ever, as evidenced by 
$1.8 billion in net sales—the second highest yearly 
revenues in Skechers’ 22-year history.

Improvements  extended  across  all  of  our  segments. 
Year-over-year, we achieved sales growth of 22.9 percent in our 
domestic  wholesale,  10.8  percent  in  our  international  business, 
18.7  percent  in  our  company-owned  retail  channel,  and  24.2 
percent in our e-commerce platform.

  Our unique business model allowed us to grow while also  
setting us apart. In 2013, this included:

  A varied product offering for men, women and kids led to  
success stories in every key line and multiple must-have  
styles

  An aggressive approach to advertising with multiple print  

and TV spots — including one for Skechers Performance in  
Super Bowl XLVII — and many marketing images supporting  
our lines that allowed us to create branded spaces in brick  
and mortar and e-commerce platforms around the world 

  Our diverse global distribution strategy that includes  

Skechers retail stores and wholesale accounts that cross the  
spectrum of specialty athletic, department stores,    
independents, and retail chains

  Growing the Skechers retail footprint by an additional 118  
Skechers stores in 2013 for a total store count of 866

international,  and  our  many 

In  our  world,  product  is  truly  king.  We  felt  this  in  our  key 
account meetings, the sell-throughs at our own retail stores, the 
growth  of 
interactions  with 
consumers—be  it  at  the  point  of  sale  or  through  engagement 
across  multiple  social  media  channels.  To  support  our  key 
product  initiatives  for  adults  and  kids,  we  launched  multiple 
campaigns across multiple platforms.

2013 brought the launch of Relaxed Fit footwear for women 
with  Brooke  Burke-Charvet  as  the  face  of  the  brand.  This 
previously established line for men introduced comfort features 
to our large consumer base of females. 

The success of this comfort collection also led us to expand 
the integration of comfort features into multiple lines, chiefly our 
men's and women's Skechers Sport collections, as well as BOBS 
from Skechers. Thanks to strong marketing with a clear message 
supporting  this  innovation,  consumers  began  making  the 
connection between Skechers and this must-have feature.

2

  Another  key  product  focus  was  our  BOBS  from  Skechers 
line—now  a  year-round  product  offering  with  the  addition  of 
canvas  vulcanized  sneakers  and  a  BOBS  at  Home  line  of 
indoor/outdoor slippers perfect for dorms. The success of BOBS 
meant by year-end we had donated more than six million pairs of 
shoes to children in need around the world. 

These  donations  were  distributed  at  events  with  our 
accounts  in  various  cities  across  the  United  States,  as  well  as 
Philippines, 
through 
tornado-devastated  Moore,  Oklahoma,  and  areas  impacted  by 
Superstorm Sandy.

disaster 

efforts 

relief 

the 

in 

  We  also  broadened  our  Skechers  Kids  offering  with  new 
innovative lighted footwear in our girls’ Twinkle Toes and boys’ 
Super Hot Lights lines, plus a lightweight collection inspired by 
our Skechers Sport, Skechers GOwalk and Skechers GOrun lines. 
The  well-received  lightweight  sport  offering  was  marketed 
without characters to appeal to older children and tweens. Our 
focus on shoes for boys and girls earned us the award for 2013 
Excellence  in  Design  for  Kids  (Footwear  Plus)  for  the  second 
time.

The  Skechers  Performance  Division  continued  to  receive 
honors for its innovative running product from the running and 
footwear  industries,  including  2013  Brand  of  the  Year  for 
SKECHERS GO (Footwear News), 2013 Excellence in Design for 
Running  (Footwear  Plus),  and  Editor’s  Choice  for  Skechers 
GOrun Speed (Endurance), bringing our Skechers Performance 
award  total  to  16.  Growth  for  the  year  was  led  by  Skechers 
GOwalk  in  our  women’s  offering,  and  the  latest  generations  of 
Skechers  GOrun  and  Skechers  GOrun  Ride  in  our  men’s 
collection. 

  We  continued  to  work  closely  with  Meb,  America's  leading 
marathon  runner,  in  the  development  of  new  SKECHERS  GO 
product  and  our  marketing  efforts.  We  launched  several  print 
and commercial campaigns with Meb, as well as supported him 
at numerous marathons and at the Houston Half Marathon where 
he won in January 2014. 

The  Skechers  Performance  Division  was  named  the  official 
footwear  and  apparel  sponsor  for  the  Chevron  Houston 
Marathon, and with a goal of building a global running brand, we 
sponsored or appeared at marathons and triathlons in London, 
Tokyo, Paris, Athens, Sao Paulo, and Toronto, among others.

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international  wholesale  business  achieved 
  While  our 
year-over-year  growth  of  10.8  percent,  at  26  percent  of  total 
sales, we believe we have tremendous opportunity for additional 
growth  in  the  coming  years.  We  believe  this  to  be  achievable 
while  concurrently  growing  our  domestic  wholesale  and 
worldwide company-owned retail businesses.

  China, a newer market for us, is a key growth driver, with sales 
more  than  doubling  in  2013.  Southeast  Asia  continues  to  offer 
huge potential and we’re pleased with sales across this market, 
Australia,  and  the  Middle  East,  as  well  as  in  the  Americas  and 
Europe where we handle direct distribution of our product. 

The  international  success  is  in  part  due  to  the  opening  of 
additional Skechers retail stores. We have grown our distributor, 
joint venture and licensed international retail store base to 476, 
including  expansion  into  previously  untapped  Skechers  retail 
markets  such  as  Brazil,  Kenya,  Hungary,  New  Zealand,  and 
Turkey.  In  addition,  we  have  more  than  205  shop-in-shop 
locations across our Asian joint ventures.

In  the  United  States  and  international  markets  where  we 
directly  sell  our  footwear  to  wholesale  accounts,  we  grew  our 
Company-owned retail store base from 354 at year-end 2012 to 
390  at  the  close  of  2013.    We  are  pleased  that  our  Skechers 
domestic  and  international  direct  retail  business  continued  to 
grow  as  we  experienced  year-over-year  positive  comparable 
store sales of 14.8 percent.

In 2014, we plan to open another 60 to 70 Company-owned 
stores,  and  with  the  addition  of  distributor,  joint  venture  and 
licensed stores on plan, we project our total Skechers retail store 
count to be more than 1,000 by year end.

Paramount to gains in 2013 was the broad acceptance of our 
product  by  both  wholesale  accounts  and  consumers.  Our 
dedication  to  customer  service  has  always  been  a  source  of 
pride and we’ve further enhanced our customer service through 
cross-team  collaborations.  Today,  we  offer  more  immediate 
engagement  in  our  social  media  channels  and  in-store  returns 
for  e-commerce  orders.  We  will  continue  to  focus  on  this 
omni-channel approach in 2014 by enabling retail stores to order 
directly  for  consumers  through  skechers.com  with  at-home 
delivery coming.

  As illustrated, 2013 was a year of strong growth, innovation, 
and  recognition  for  our  company  and  brand.  We  are  pleased 
with our sales growth of 18.3 percent for the full year. We believe 
this strong performance across our distribution channels is the 
result of the accomplishments we have made with the ongoing 
development of multiple successful product initiatives, including 
Skechers GOwalk, Skechers Kids, Relaxed Fit from Skechers, and 
BOBS from Skechers. 

  Our product continues to resonate in the United States and 
around the world. 

The combination of significant growth in emerging markets, 
the strength of our product in well-established yet still growing 
countries,  and  the 
in  several 
challenged  markets,  leads  us  to  believe  that  our  international 
sales will continue to grow in 2014.

improvements  we’ve  seen 

Skechers Performance was the footwear and apparel sponsor 
of the Houston Marathon where Meb won the half marathon.

  We also expect sales from our e-commerce channel, which is 
a  small  part  of  our  total  business,  to  grow  in  the  future  as  we 
continue to invest in that platform on the heels of six consecutive 
quarter over quarter growth.

Early  key  performance  indicators—including  double–digit 
backlogs and strong incoming order rate—lead us to believe that 
we  will  continue  our  company-wide  positive  momentum  from 
2013. 

  As was the case in 2013, we believe that 2014 will be another 
year  marked  by  sustained  growth  and  innovation  for  Skechers. 
Our portfolio of brands is stronger than ever, and we believe the 
opportunities to expand our brand worldwide are numerous. We 
are investing in product development and technologies to better 
serve  our  customers  and  consumers.  We  look  forward  to 
building  on  our  solid  position  in  the  global  marketplace  and 
capitalizing on our proven key initiatives to profitably grow our 
business in 2014.

Robert Greenberg
Chairman & CEO

Michael Greenberg
President

3

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Skechers

LIFESTYLE. CASUAL. FASHION.

Evolving from a heritage of sport utility footwear to a collection of boots, 
casuals, sneakers and sandals.

Forward thinking on comfort in 
men’s and women’s Relaxed Fit 
footwear with Skechers Memory Foam.

Leading the kid’s footwear 
market with colors, creativity, 
light-up features, and a cast of 
globally recognizable characters. 

Giving back through the BOBS charity 
line—with over six million pairs of new 
shoes donated to kids in need by year-end 
2013.

4 

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Skechers Performance Division

Driven to innovate with unique lightweight 
materials such as proprietary Resalyte® cushioning.

Dominating the performance walking category 
established with Skechers GOwalk®.

Award-winning Skechers GOrun® platform 
offers foundation for an ever-evolving advanced 
performance footwear collection. 

WINNER OF 6 PRODUCT AWARDS IN 2013:

Expert insight from elite athletes such as top marathon 
runner MEB helps fine tune designs. 

5

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Domestic Distribution

COAST-TO-COAST RETAIL, WHOLESALE AND E-COMMERCE.

Manhattan Beach

Santa Barbara

Herald Square, New York

Broadening our footprint with 321 domestic company-owned retail stores at the end of 2013.

Times Square

Offering a diverse product range in retailers throughout all 50 states and Puerto Rico.

6 

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Texas

Indiana

Growing network of 
department, specialty, athletic 
and independent stores here 
and abroad.

California

North Carolina

California

Ohio

7

Focusing on e-commerce
with skechers.com as well as 
wholesale via major online 
retailers.

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Global Reach

A WORLDWIDE DISTRIBUTION STRATEGY.

Shanghai, China

Malecon Cancun, Mexico

Expanding retail presence with 545 Skechers retail stores 
outside the US at year end—69 of those Skechers-owned.

Istanbul, Turkey

Establishing and nurturing 
partnerships to open licensed stores 
and shop-in-shops that strengthen the 
brand with more consumers.

8 

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Covering the globe with a 
brand found in thousands of 
wholesale accounts through over 
150 countries on six continents.

Japan

France

France

Australia

London, England

Increasing shelf space by leveraging 
new product lines with innovative 
features and technologies.

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9

Marketing Powerhouse

IMPACTING CONSUMERS EVERYWHERE.

Shanghai, China

Dubai, UAE

Frankfurt, Germany

Building brand awareness globally through targeted marketing 
campaigns seen outdoors, online, on TV, and in print.

Boulogne, France

Interacting directly with fans using 
social media for updates, contests and viral 
initiatives.

10 

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Brooke Burke-Charvet

Danielle Bradbery

Joe Montana

Capturing attention with the star power of Brooke Burke-Charvet, The Voice winner Danielle Bradbery and sports 
icons Meb, Joe Montana, and Mark Cuban.

New York City Marathon

Milton Keynes Marathon, UK

Influencing new demographics by sponsoring major respected 
events such as the Chevron Houston Marathon, and appearing at 
others—from New York to London.

11

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Operations

GIVING ACCOUNTS THE SUPPORT THEY NEED.

Improving distribution efficiency with a 1.82 million square-foot fully-automated, LEED-Gold certified facility in California 
serving North America.

California Distribution Center

Supporting accounts and partners 
with offices and showrooms in Manhattan 
Beach at its headquarters, in New York 
and Dallas, plus around the globe.

Developing new product lines at a 
dynamic corporate headquarters in 
Manhattan Beach, California.

Germany

Shipping product to Europe from a 
490,000 square-foot distribution facility 
in Belgium.

Canada

Manhattan Beach

Select International Showrooms:

Austria • Belgium • Brazil • Canada • Chile • China • France • Germany • Hong Kong • Iberia • India • Italy  
Japan  •  Malaysia  •  Netherlands  •  Singapore  •  Switzerland  •  Thailand  •  United  Kingdom  •  United  States

12 

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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 
FORM 10-K 

(Mark One) 

  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2013 

OR 

  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 

1934 
For the transition period from _________ to ___________ 

Commission File Number 001-14429 

SKECHERS U.S.A., INC. 

(Exact Name of Registrant as Specified in Its Charter) 

Delaware 
(State or Other Jurisdiction of Incorporation or Organization) 

95-4376145 
(I.R.S. Employer Identification No.) 

228 Manhattan Beach Blvd., Manhattan Beach, California 
(Address of Principal Executive Offices) 

90266 
(Zip Code) 

Registrant’s telephone number, including area code: (310) 318-3100  

Securities registered pursuant to Section 12(b) of the Act: 

Title of Each Class 
Class A Common Stock, $0.001 par value 

  Name of Each Exchange on 
Which Registered 
New York Stock Exchange 

Securities registered pursuant to Section 12(g) of the Act: 

   None   
(Title of Class) 

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes 

 No 

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes

 No 

Indicate by check mark whether the Registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the past 90 days.  Yes 

 No 

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  and  posted  on  its  corporate  Website,  if  any,  every 
interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T(§232.405 of this chapter) during the 
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes 

 No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K(§229.405) is not contained herein, 
and  will  not  be  contained,  to  the  best  of  registrant’s  knowledge,  in  definitive  proxy  or  information  statements  incorporated  by 
reference in Part III of this Form 10-K or any amendment to this Form 10-K.  

Indicate by check  mark  whether the  Registrant is a  large accelerated filer, an accelerated filer, a non-accelerated  filer, or a smaller 
reporting company. See definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of 
the Exchange Act.  

Large accelerated filer 

    Accelerated filer 

  Non-accelerated filer 

      Smaller reporting company 

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes 

 No 

As  of  June  30,  2013,  the  aggregate  market  value  of  the  voting  and  non-voting  Class  A  and  Class  B  Common  Stock  held  by  non-
affiliates of the Registrant was approximately $940.0 million based upon the closing price of $24.01 of the Class A Common Stock on 
the New York Stock Exchange on such date. 
The number of shares of Class A Common Stock outstanding as of February 15, 2014:  39,964,447. 
The number of shares of Class B Common Stock outstanding as of February 15, 2014:  10,869,694. 

DOCUMENTS INCORPORATED BY REFERENCE 
Portions of the Registrant’s Definitive Proxy Statement issued in connection with the 2014 Annual Meeting of the Stockholders of the 
Registrant are incorporated by reference into Part III. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SKECHERS U.S.A., INC. AND SUBSIDIARIES 
TABLE OF CONTENTS TO ANNUAL REPORT ON FORM 10-K 
FOR THE YEAR ENDED DECEMBER 31, 2013 

PART I 

ITEM 1. 

ITEM 1A.   
ITEM 1B. 
ITEM 2. 
ITEM 3. 
ITEM 4. 

ITEM 5. 

ITEM 6. 

ITEM 7. 

ITEM 7A. 
ITEM 8. 

ITEM 9. 

ITEM 9A. 
ITEM 9B.  

ITEM 10. 
ITEM 11. 

ITEM 12. 

ITEM 13. 

ITEM 14. 

BUSINESS .............................................................................................................................................................. 2 
RISK FACTORS.................................................................................................................................................... 16 
UNRESOLVED STAFF COMMENTS ................................................................................................................ 23 
PROPERTIES ........................................................................................................................................................ 24 
LEGAL PROCEEDINGS ...................................................................................................................................... 24 

MINE SAFETY DISCLOSURES ......................................................................................................................... 28 

PART II 

MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER 
MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES ............................................................... 29 
SELECTED FINANCIAL DATA ......................................................................................................................... 31 

MANAGEMENT’S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND 
RESULTS OF OPERATIONS .............................................................................................................................. 32 
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK ...................................... 45 
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA ...................................................................... 46 

CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  AND 
FINANCIAL DISCLOSURE ................................................................................................................................. 70 
CONTROLS AND PROCEDURES ...................................................................................................................... 70 

OTHER INFORMATION ..................................................................................................................................... 73 

PART III 

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE ............................................... 73 
EXECUTIVE COMPENSATION ......................................................................................................................... 73 

SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT 
AND RELATED STOCKHOLDER MATTERS .................................................................................................. 73 

CERTAIN  RELATIONSHIPS  AND  RELATED  TRANSACTIONS,  AND  DIRECTOR 
INDEPENDENCE ................................................................................................................................................. 73 

PRINCIPAL ACCOUNTING FEES AND SERVICES ........................................................................................ 73 

ITEM 15. 

EXHIBITS, FINANCIAL STATEMENT SCHEDULES ..................................................................................... 73 

PART IV 

____________ 

This  annual  report  includes  our  trademarks,  including  Skechers®,  Skechers  Performance®,  Skechers  GOrun®,  Skechers 
®,  Skechers  Cali™,  Relaxed  Fit®,  Skechers  Memory  Foam™, 
GOwalk®,  Skechers  on-the-Go™, 
Skech-Air®, BOBS™, Hot Lights®, Twinkle Toes®, Bella Ballerina™, Shape-ups®, Resalyte®, Resagrip®, Resamax®, each 
of which is our property.  This report contains additional trademarks of other companies. We do not intend our use or display 
of  other  companies’  trade  names  or  trademarks  to  imply  an  endorsement  or  sponsorship  of  us  by  such  companies,  or  any 
relationship with any of these companies. 

®,   

®, 

i 

 
 
 
 
  
 
SPECIAL NOTE ON FORWARD LOOKING STATEMENTS 

This annual report on Form 10-K contains forward-looking statements that are made pursuant to the safe harbor provisions of the 
Private  Securities  Litigation  Reform  Act  of  1995,  including  statements  with  regards  to  future  revenue,  projected  2014  results, 
earnings, spending, margins, cash flow, orders, expected timing of shipment of products, inventory levels, future growth or success in 
specific countries, categories or market sectors, continued or expected distribution to specific retailers, liquidity, capital resources and 
market  risk,  strategies  and  objectives.  Forward-looking  statements  include,  without  limitation,  any  statement  that  may  predict, 
forecast,  indicate  or  simply  state  future  results,  performance  or  achievements,  and  can  be  identified  by  the  use  of  forward  looking 
language  such  as  “believe,”  “anticipate,”  “expect,”  “estimate,”  “intend,”  “plan,”  “project,”  “will  be,”  “will  continue,”  “will  result,” 
“could,” “may,” “might,” or any variations of such words with similar meanings. These forward-looking statements involve risks and 
uncertainties  that  could  cause  actual  results  to  differ  materially  from  those  projected  in  forward-looking  statements,  and  reported 
results  shall  not  be  considered  an  indication  of  our  company’s  future  performance.  Factors  that  might  cause  or  contribute  to  such 
differences include: 

• 

• 

• 

• 

• 
• 
• 

• 

• 

the resignation of our former independent registered public accounting firm, and its withdrawal of its audit reports with 
respect to certain of our historical financial statements; 
international, national and local general economic, political and  market conditions including the timing and strength of 
the economic recovery in the United States and the uncertainty of market conditions in Europe; 
our  ability  to  maintain  our  brand  image  and  to  anticipate,  forecast,  identify,  and  respond  to  changes  in  fashion  trends, 
consumer demand for the products and other market factors; 
our  ability  to  remain  competitive  among  sellers  of  footwear  for  consumers,  including  in  the  highly  competitive 
performance footwear market; 
our ability to sustain, manage and forecast our costs and proper inventory levels; 
the loss of any significant customers, decreased demand by industry retailers and the cancellation of order commitments; 
our ability to continue to manufacture and ship our products that are sourced in China, which could be adversely affected 
by various economic, political or trade conditions, or a natural disaster in China; 
our  ability  to  predict  our  revenues,  which  have  varied  significantly  in  the  past  and  can  be  expected  to  fluctuate  in  the 
future due to a number of reasons, many of which are beyond our control; and 
sales levels during the spring, back-to-school and holiday selling seasons. 

The risks included here are not exhaustive.  Other sections of this report may include additional factors that could adversely impact 
our  business,  financial  condition  and  results  of  operations.    Moreover,  we  operate  in  a  very  competitive  and  rapidly  changing 
environment and new risk factors emerge from time to time.  We cannot predict all such risk factors, nor can we assess the impact of 
all  such  risk  factors  on  our  business  or  the  extent  to  which  any  factor  or  combination  of  factors  may  cause  actual  results  to  differ 
materially  from  those  contained  in  any  forward-looking  statements.  Given  these  inherent  and  changing  risks  and  uncertainties, 
investors should not place undue reliance on forward-looking statements, which reflect our opinions only as of the date of this annual 
report, as a prediction of actual results. We undertake no obligation to publicly release any revisions to the forward-looking statements 
after the date of this document, except as otherwise required by reporting requirements of applicable federal and states securities laws. 

1 

 
 
 
 
 
 
 
PART I 

ITEM 1. 

BUSINESS 

We were incorporated in California in 1992 and reincorporated in Delaware in 1999. Throughout this annual report, we refer to 
Skechers U.S.A., Inc., a Delaware corporation, its consolidated subsidiaries and certain variable interest entities (“VIE’s”) of which it 
is the primary beneficiary, as “we,” “us,” “our,” “our company” and “Skechers” unless otherwise indicated.  Our Internet address is 
www.skechers.com.  Our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, Form 3’s, 4’s 
and 5’s filed on behalf of directors, officers and 10% stockholders, and any amendments to those reports filed or furnished pursuant to 
Section 13(a) or 15(d) of the Securities Exchange Act of 1934 are available free of charge on our corporate website, www.skx.com, as 
soon  as  reasonably  practicable  after  we  electronically  file  such  material  with,  or  furnish  it  to,  the  U.S.  Securities  and  Exchange 
Commission  (“SEC”).  You  can  learn  more  about  us  by  reviewing  such  filings  at  www.skx.com  or  at  the  SEC’s  website  at 
www.sec.gov. 

GENERAL 

We design and market Skechers-branded lifestyle footwear for men, women and children, and performance footwear for men and 
women under the Skechers GO brand name.  Our footwear reflects a combination of style, quality and value that appeals to a broad 
range of consumers. Our brands are sold through department and specialty stores, athletic and independent retailers, and boutiques as 
well as catalog and internet retailers.  In addition to wholesale distribution, our footwear is available at our e-commerce website and 
our  own  retail  stores.  As  of  February  15,  2014,  we  operated  122  concept  stores,  131  factory  outlet  stores  and  71  warehouse  outlet 
stores  in  the  United  States,  and  44  concept  stores  and  26  factory  outlets  internationally.   Our  objective  is  to  profitably  grow  our 
operations worldwide while leveraging our recognizable Skechers brand through our strong product lines, innovative advertising and 
diversified distribution channels. 

We  seek  to  offer  consumers  a  vast  array  of  fashionable  footwear  that  satisfies  their  active,  casual,  dress  casual  and  athletic 
footwear needs. Our core consumers are style-conscious men and women attracted to our youthful brand image and fashion-forward 
designs, as well as athletes and fitness enthusiasts attracted to our performance footwear. Many of our best-selling and core styles are 
also developed for children with colors and materials that reflect a playful image appropriate for this demographic.   

We believe that brand recognition is an important element for success in the footwear business.  We have aggressively marketed 
our brands through comprehensive advertising and promotional campaigns for men, women and children.  During 2013, our Skechers 
brand was supported by print, television and outdoor campaigns for men and women; animated kids’ television campaigns featuring 
our  own  action  heroes  and  characters;  marathons  and  other  events  for  our  Skechers  Performance  Division;  donation  events 
surrounding  our  BOBS  from  Skechers  charitable  footwear  program;  and  print,  television  and  outdoor  campaigns  featuring  our 
Skechers Performance and Skechers lifestyle endorsees. These endorsees included television personality Brooke Burke-Charvet, Hall 
of  Fame  quarterback  Joe  Montana,  Dallas  Mavericks  owner  Mark  Cuban,  Dodgers  baseball  legend  Tommy  Lasorda,  Olympic 
medalist Meb, and recent addition, Danielle Bradbery, the youngest winner of The Voice. 

Since December 1992, when we introduced our first line, Skechers USA Sport Utility Footwear, we have expanded our product 
offering and grown our net sales while substantially increasing the breadth and penetration of our account base.  Our men’s, women’s 
and children’s Skechers-branded product lines benefit from the Skechers reputation for contemporary and progressive styling, quality, 
comfort  and  affordability.   Our  lines  that  are  not  branded  with  the  Skechers  name  benefit  from  our  marketing  support,  quality 
management and expertise. To promote innovation and brand relevance, we manage our product lines separately by utilizing dedicated 
sales  and  design  teams.  Our  product  lines  share  back  office  services  in  order  to  limit  our  operating  expenses  and  fully  utilize  our 
management’s vast experience in the footwear industry. 

2 

 
 
 
 
 
 
 
SKECHERS LINES 

We offer a  wide array of  Skechers-branded product lines for men,  women, juniors and  children. Within these product lines,  we 
also have  numerous categories,  many of  which  have developed into  well-known  names. Most of these categories are  marketed and 
packaged with unique shoe boxes, hangtags and in-store support. Management evaluates segment performance based primarily on net 
sales and gross margins; however, sales and costs are not allocated to specific product lines. 

Lifestyle Brands 

Skechers USA. Our Skechers USA category for men and women includes: (i) Casuals, (ii) Dress Casuals, (iii) Relaxed Fit, (iv) 
seasonal  sandals  and  boots  and  (v)  Casual  Fusion.  This  category  is  generally  sold  through  mid-tier  retailers,  department  stores  and 
some footwear specialty shops.  

•      The  Casuals  line  for  men  and  women  is  defined  by  lugged  outsoles  and  utilizes  value-oriented  and  leather  materials  in  the 
uppers.   For  men,  the  Casuals  category  includes  “black  and  brown”  boots,  shoes  and  sandals  that  generally  have  a  rugged 
urban design — some  with industrial-inspired fashion  features. For  women, the Casuals category includes basic  “black and 
brown”  oxfords  and  slip-ons,  lug  outsole  and  fashion  boots,  and  casual  sandals.   We  design  and  price  both  the  men’s  and 
women’s categories to appeal primarily to younger consumers with broad acceptance across age groups.   

•     The Dress Casuals category for men is comprised of basic “black and brown” men’s shoes that feature shiny leathers and dress 
details, but may utilize traditional or lugged outsoles as well as value-oriented materials.  The Dress Casual line for women is 
comprised of trend-influenced stylized boots and shoes, which may include leather uppers, shearling or faux fur lining or trim, 
and water-resistant materials. 

•     Relaxed Fit from Skechers is a line of trend-right casuals with a wider toe box for men and women who want all-day comfort 
without compromising style. Characteristics of the product line include comfortable outsoles, Skechers Memory Foam insoles 
and  quality  leather  uppers.  A  category  with  unique  features,  we  market  and  package  Relaxed  Fit  from  Skechers  styles  in  a 
shoe box that is distinct from that of other categories in the Skechers USA line of footwear.  

•     Our seasonal sandals and boots collection for men and women is designed with many of our existing and proven outsoles for 
our Casuals, Dress Casuals and Casual Fusion lines, stylized with basic or core uppers as well as fresh looks. These styles are 
generally made with quality leather uppers, but may also be in canvas or fabric for sandals, and water-resistant materials and 
fur and faux fur linings for boots. 

•     Our Casual Fusion line is comprised of low-profile, sport-influenced Euro casuals targeted to trend-conscious young men and 
women.   The  outsoles  are  primarily  rubber  and  adopted  from  our  men’s  Sport  and  women’s  Active  lines.  This  collection 
features leather or nubuck uppers, but may also include mesh.  

Skechers Sport. Our Skechers Sport footwear for men and women includes: (i) Skechers Memory Foam styles, (ii) Lightweight 
performance-inspired athletics, (iii) Classic Athletic-inspired styles and (iv) Sport sandals and boots. Our Skechers Sport category is 
distinguished by its technical performance-inspired looks; however, we generally do not promote the technical performance features 
of these shoes.  Skechers Sport is typically sold through specialty shoe stores, department stores and athletic footwear retailers. 

• 

Skechers  Memory  Foam  styles  are  designed  with  a  high-volume  memory  foam  insole  that  will  contour  to  your  foot  and 
provide greater comfort. The lightweight and ultra-soft looks also feature a flexible outsole and soft uppers, some of  which 
feature bio-engineered mesh uppers.  This category features bright, multi-color and solid basic colored uppers.   

•     Our Lightweight performance-inspired athletics are designed with comfort and flexibility in mind. Careful attention is devoted 
to the cushioning, weight, materials, design and construction of the outsoles. Designed as a versatile, trend-right athletic shoe 
suitable for all-day wear, the product line features leather and trubuck uppers in both bright and classic athletic colors. 

•     Classic athletic inspired styles are core proven looks that continue to be strong performers. With all-day comfort and durable 
rubber tread, these shoes are intended to be a mainstay of any footwear collection. Many of the designs are in white, black and 
natural shades, with some athletic accents.  The uppers are designed in leather, suede and nubuck.  

3 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
•     Our Sport sandals and boots are primarily designed from existing Skechers Sport outsoles and may include many of the same 
sport features as our sneakers with the addition of new technologies geared toward making a comfortable sport sandal. Sport 
sandals and boots are designed as seasonal footwear for the consumer who already wears our Skechers Sport sneakers.  

Skechers Active. A natural companion to Skechers Sport, Skechers Active has grown from a casual everyday line into a complete 
line of sneakers for active females of all ages.  The product line, with lace-up, Mary Janes, sandals and open back styles, is available 
in a multitude of colors as well as solid white or black, in fabrics, leathers and meshes, and with various closures – traditional laces, 
zig-zag and cross  straps, among others.  The  Active  line now includes low-profile, lightweight,  flexible and sporty styles,  many of 
which  have  Skechers  Memory  Foam  under  the  names  Sport  Active  and  Sport  Flex,  as  well  as  Relaxed  Fit  from  Skechers.  Active 
sneakers are typically available through specialty casual shoe stores and department stores.  

BOBS from Skechers. The BOBS from Skechers line has grown to a year-round product with the addition of vulcanized looks and 
an “at Home” line.  Primarily marketed to young women, the BOBS collection also includes footwear for kids, and men to a smaller 
degree. BOBS are available at department stores, specialty shoe stores and online retailers. 

•     BOBS classic espadrille collection is designed in basic colors with canvas, tweed, crochet and boiled wool uppers, suede, and 

patterned fabrics.  Some styles now include Skechers Memory Foam.  

•     BOBS vulcanized looks have a very youthful and California lifestyle appeal.  Primarily designed with canvas uppers but also 
jersey fabrics, the line features both classic retro looks and fresh colors and materials for a relevant style.  Some styles now 
include Skechers Memory Foam. 

•     The BOBS at Home collection for women is designed with our flexible rubber Keepsakes outsole, and features faux fur linings 

for the ultimate dorm or winter shoe. The uppers are primarily designed with tweeds, knitted or suede. 

•     BOBS for Kids takes many of our successful women’s styles into bright and patterned fabrics and embellished uppers for girls. 

•     BOBS for men features basic slip-on and lace-up canvas styles as well as vulcanized. Some now include Skechers Memory 

Foam. 

Skechers  donates  a  pair  of  new  shoes  to  a  child  in  need  through  the  purchase  of  BOBS.  By  the  end  of  2013,  we  had  donated 
approximately 6.9 million pairs primarily to SolesforSouls, Samaritan’s Feet International and Fashion Delivers, our charity donation 
partners, who in turn donate the shoes to various reputable charity organizations in the United States and around the world. 

Skechers Kids. The Skechers Kids line includes: (i) Skechers Kids, which is a range of infants’, toddlers’, boys’ and girls’ boots, 
shoes and sneakers, (ii) S-Lights, Hot Lights by Skechers and Luminators by Skechers, (iii) Skechers Cali for Girls, (iv) Airators by 
Skechers, (v) Skechers Super Z-Strap, (vi) Elastika by Skechers, (vii) Bella Ballerina by Skechers, (viii) Twinkle Toes by Skechers, 
(ix) Sporty Shorty by Skechers, and (x) Air-Mazing by Skechers.   

•  The Skechers Kids line includes embellishments or adornments such as fresh colors and fabrics from our Skechers adult shoes. 
Some of these styles are also adapted for toddlers with softer, more pliable outsoles and for infants with soft, leather-sole crib 
shoes.  

• 

• 

S-Lights, Hot Lights and Luminators by Skechers are lighted sneakers and sandals for boys and girls. The S-Lights combine 
patterns  of  lights  on  the  outsoles  and  sides  of  the  shoes  while  Hot  Lights  feature  lights  on  the  front  of  the  toe  to  simulate 
headlights  as  well  as  on  other  areas  of  the  shoes.  Luminators  by  Skechers  feature  glowing  green  lights  and  a  marketing 
campaign with the Luminators characters. 

Skechers Cali for Girls is a line of sneakers, skimmers and sandals for young girls designed to typify the California lifestyle. 
The sneakers are designed primarily with canvas uppers in unique prints, some with patch details, on vulcanized outsoles. The 
skimmers and flats are designed with many of the same upper materials and outsoles as the sneakers. 

•  Airators by Skechers is a line of boys’ sneakers with a foot-cooling system designed to pump air from the heel through to the 

toes. The product line is marketed with the character, Kewl Breeze. 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
• 

Skechers  Super  Z-Strap  is  a  line  of  athletic  styled  sneakers  with  a  unique  “z”  shaped  closure  system  for  easy  closure.  The 
product line is marketed with the character, Z-Strap. 

•  Elastika  by  Skechers  is  a  line  of  girls’  sneakers  with  bungee  closures.  The  product  line  is  marketed  with  the  character, 

Elastika. 

•  Bella Ballerina by Skechers is a line of girls’ shoes with a disc that spins on the outsole, allowing girls to twirl like a ballerina.  

•  Twinkle Toes by Skechers is a line of girls’ sneakers and boots that feature bejeweled toe caps and brightly designed uppers. 

Some also include lights. The product line is marketed with the character, Twinkle Toes. 

• 

Sporty Shorty by Skechers is a line of athletic-inspired sneakers for girls who like to wear sport-style footwear off the field. 
Many of the styles are lightweight and come in bright colors. Some also include lights. The product line is marketed with the 
character, Sporty Shorty. 

•  Air-Mazing by Skechers is a lightweight line of colorful sneakers designed for older boys. The product line is marketed with 

the character, Air-Mazing Kid, who performs air tricks in his sneakers. 

Skechers  Kids  and  Skechers  Cali  for  Girls  are  comprised  primarily  of  shoes  that  are  designed  as  “takedowns”  of  their  adult 
counterparts, allowing the younger consumers the opportunity to wear the same popular styles as their older siblings and schoolmates. 
This  “takedown”  strategy  maintains  the  product’s  integrity  by  offering  premium  leathers,  hardware  and  outsoles  without  the  costs 
involved  in  designing  and  developing  new  products.  In  addition,  we  adapt  current  fashions  from  our  men’s  and  women’s  lines  by 
modifying  designs  and  choosing  colors  and  materials  that  are  more  suitable  for  the  playful  image  that  we  have  established  in  the 
children’s  footwear  market. Each Skechers Kids line is  marketed and packaged separately  with a distinct  shoe box.  Skechers Kids 
shoes are available at department stores and specialty and athletic retailers. 

Skechers Work. Expanding on our heritage of cutting-edge utility footwear, Skechers Work offers a complete line of men’s and 
women’s casuals, field boots, hikers and athletic shoes. The Skechers Work line includes athletic-inspired, casual safety toe and non-
slip safety toe categories that may feature lightweight aluminum safety toe, electrical hazard and slip-resistant technologies, as well as 
breathable,  seam-sealed  waterproof  membranes.   Designed  for  men  and  women  with  jobs  that  require  certain  safety  requirements, 
these  durable  styles  are  constructed  on  high-abrasion,  long  wearing  soles,  and  feature  breathable  lining,  oil  and  abrasion  resistant 
outsoles  offering  all-day  comfort  and  prolonged  durability.   The  Skechers  Work  line  incorporates  design  elements  from  the  other 
Skechers men’s and women’s line.  The uppers are comprised of high-quality leather, nubuck, trubuck and durabuck.  Our safety toe 
athletic sneakers, boots, hikers and casuals are ideal for environments requiring safety footwear and offer comfort and safety in dry or 
wet conditions.  Our slip-resistant boots, hikers, athletics, casuals and clogs are ideal for the service industry.  Our safety toe products 
have been independently tested and certified to meet ASTM standards, and our slip-resistant soles have been tested pursuant to the 
Mark II testing method for slip resistance.  Skechers Work is typically sold through department stores, athletic footwear retailers and 
specialty shoe stores, as well as marketed directly to consumers through business-to-business channels.   

Performance Brands 

Skechers Performance. Skechers Performance is a collection of technical footwear designed with a focus on a specific activity to 
maximize performance and promote natural motion. Developed by the Skechers Performance Design Team, the footwear utilizes the 
latest  advancements  in  materials  and  innovative  design,  including  an  ultra-lightweight  Resalyte  compound  for  the  midsole  and 
GOimpulse sensors for responsive feedback. Limited edition packs with all-weather protection or Skechers Nite Owl glow-in-the-dark 
technology are featured across multiple product lines. The footwear is available at athletic footwear retailers, department stores and 
specialty running stores. 

• 

Skechers GOrun.  Skechers GOrun 3 is the latest in a collection of lightweight, flexible running shoes that features a midfoot 
strike  design  for  efficient  running  and  a  low  4mm  heel  drop  for  a  natural  running  feel. Skechers  GOrun  ride  3  features  a 
similar design with enhanced cushioning for elevated comfort and support. Skechers GOrun ultra offers maximum cushioning 
for  the  most  support  with  a  6mm  heel  drop.  Skechers  GOmeb  Speed  2  is  the  high-performance  racing  shoe  worn  by  elite 
marathon runner Meb. This range of running product is marketed to serious runners and recreational runners alike. 

• 

Skechers  GOwalk.    Skechers  GOwalk  is  designed  for  walking  and  casual  wear,  and  offers  performance  features  in  a 
comfortable  casual  slip-on.  The  product  line  features  a  lightweight  and  flexible  design  to  promote  natural  foot  movement 

5 

 
 
 
 
 
 
 
 
 
 
 
when  walking.  Skechers  GOwalk  2  incorporates  more  performance  technologies  with  a  unique  V-Stride  outsole  designed 
specifically  to  promote  a  natural  walking  stride.  Skechers  on-the-GO  footwear  fuses  iconic  designs  and  premium  materials 
with Skechers Performance technologies for comfort and style. 

Skechers GObionic. Skechers GObionic is engineered with inspiration from nature’s ultimate design—the human body—to 
create  a  shoe  that  moves  like  the  foot.  Eighteen  fully  articulated  bio-responsive  zones  offer  flexibility,  feel  and  ground 
conformity. Skechers GObionic trail is designed for trail running with rugged, uneven running surfaces in mind. A proprietary 
Resagrip  outsole  increases  the  durability  to  handle  wear-and-tear  from  tougher  terrain  and  hydrophobic  Skechers  GOdri 
technology shields feet  from  harsh elements.  Skechers GObionic engineering  is also  featured in select running,  golfing and 
casual Skechers on-the-GO styles. 

Skechers  GOtrain.  Skechers  GOtrain  is  designed  for  the  gym  and  features  a  wider  forefoot  and  extended  outriggers  for 
maximum stability and control at lateral and medial strike points. This shoe is an all-encompassing trainer that meets the need 
of intense and rigorous workouts. 

Skechers GOgolf. Skechers GOgolf is designed for the golf course and offers a zero heel drop design, which keeps feet in a 
neutral  position  that  is  low  to  the  ground  to  promote  a  solid  foundation  while  playing  golf.  A  Resagrip  outsole  helps  with 
traction control and a soft Resamax cushioned insole delivers comfort. 

• 

• 

• 

PRODUCT DESIGN AND DEVELOPMENT 

Our principal goal in product design is to generate new and exciting footwear in all of our product lines with contemporary and 
progressive  styles  and  comfort-enhancing  performance  features.  Targeted  to  the  active,  youthful  and  style-savvy,  we  design  our 
lifestyle line to be fashionable and marketable to the 12- to 24-year old consumer,  while substantially all of our lines appeal to the 
broader  range  of  5-  to  40-year  old  consumers,  with  an  exclusive  selection  for  infants  and  toddlers.  Designed  by  the  Skechers 
Performance Division, our performance products are for professional and recreational athletes who want a technical fitness shoe.  

We believe that our products’ success is related to our ability to recognize trends in the footwear markets and to design products 
that anticipate and accommodate consumers’ ever-evolving preferences. We are able to quickly translate the latest fashion trends into 
stylish,  quality  footwear  at  a  reasonable  price  by  analyzing  and  interpreting  current  and  emerging  lifestyle  trends.  Lifestyle  trend 
information  is  compiled  and  analyzed  by  our  designers  from  various  sources,  including  the  review  and  analysis  of  modern  music, 
television, cinema, clothing, alternative sports and other trend-setting media; traveling to domestic and international fashion markets 
to identify and confirm current trends; consulting with our retail and e-commerce customers for information on current retail selling 
trends; participating in major footwear trade shows to stay abreast of popular brands, fashions and styles; and subscribing to various 
fashion  and  color  information  services.  In  addition,  a  key  component  of  our  design  philosophy  is  to  continually  reinterpret  and 
develop our successful styles in our brands’ images. 

The  footwear  design  process  typically  begins  about  nine  months  before  the  start  of  a  season.  Our  products  are  designed  and 
developed primarily by our in-house design staff. To promote innovation and brand relevance, we utilize dedicated design teams, who 
report  to  our  senior  design  executives  and  focus  on  each  of  the  men’s,  women’s  and  children’s  categories.  In  addition,  we  utilize 
outside design firms on an item-specific basis to supplement our internal design efforts. The design process is extremely collaborative, 
as members of the design staff frequently meet with the heads of retail, merchandising, sales, production and sourcing to further refine 
our products to meet the particular needs of the target market. 

After a design team arrives at a consensus regarding the fashion themes for the coming season, the designers then translate these 
themes into our products. These interpretations include variations in product color, material structure and embellishments, which are 
arrived at after close consultation with our production department. Prototype blueprints and specifications are created and forwarded 
to our manufacturers for a design prototype. The design prototypes are then sent back to our design teams. Our major retail customers 
may also review these new design concepts. Customer input not only allows us to measure consumer reaction to the latest designs, but 
also affords us an opportunity to foster deeper and more collaborative relationships with our customers. We also occasionally order 
limited production runs that may initially be tested in our concept stores. By working closely with store personnel, we obtain customer 
feedback that often influences product design and development. Our design teams can easily and quickly modify and refine a design 
based on customer input. Generally, the production process can take six to nine months from design concept to commercialization. 

For disclosure of product design and development costs during the last three fiscal years, see note 1 to the financial statements of 

this annual report. 

6 

 
 
 
 
 
 
 
 
 
SOURCING 

Factories. Our products are produced by independent contract manufacturers located primarily in China and, to a lesser extent, in 
Vietnam,  Brazil  and  various  other  countries.  We  do  not  own  or  operate  any  manufacturing  facilities.    We  believe  that  the  use  of 
independent  manufacturers  substantially  increases  our  production  flexibility  and  capacity,  while  reducing  capital  expenditures  and 
avoiding  the  costs  of  managing  a  large  production  work  force.    For  disclosure  of  information  regarding  the  risks  associated  with 
having our  manufacturing operations abroad and relying on independent contract  manufacturers, see the relevant risk factors under 
Item 1A of this annual report. 

When possible, we seek to use manufacturers that have previously produced our footwear, which we believe enhances continuity 
and quality while controlling production costs. We source product for styles that account for a significant percentage of our net sales 
from  at  least  five  different  manufacturers.    During  2013,  five  of  our  contract  manufacturers  accounted  for  approximately  59.9%  of 
total purchases.  One manufacturer accounted for 37.8%, and another accounted for 7.1% of our total purchases. To date, we have not 
experienced difficulty in obtaining manufacturing services or with the availability of raw materials. 

We finance our production activities in part through the  use of interest-bearing open purchase arrangements  with certain of our 
Asian manufacturers. These facilities currently bear interest at a rate between 0% and 1.0% for 30- to 60-day financing, depending on 
the factory. We believe that the use of these arrangements affords us additional liquidity and flexibility.  We do not have any long-
term  contracts  with  any  of  our  manufacturers;  however,  we  have  long-standing  relationships  with  many  of  our  manufacturers  and 
believe our relationships to be good. 

We  closely  monitor  sales  activity  after  initial  introduction  of  a  product  in  our  concept  stores  to  determine  whether  there  is 
substantial  demand  for  a  style,  thereby  aiding  us  in  our  sourcing  decisions.  Styles  that  have  substantial  consumer  appeal  are 
highlighted in  upcoming collections or offered as part of our periodic style offerings,  while less popular styles can  be discontinued 
after a limited production run. We believe that sales in our concept stores can also help forecast sales in national retail stores, and we 
share  this  sales  information  with  our  wholesale  customers.  Sales,  merchandising,  production  and  allocations  management  analyze 
historical and current sales, and market data from our wholesale account base and our own retail stores to develop an internal product 
quantity forecast that allows us to better manage our future production and inventory levels. For those styles with high sell-through 
percentages,  we  maintain  an  in-stock  position  to  minimize  the  time  necessary  to  fill  customer  orders  by  placing  orders  with  our 
manufacturers prior to the time we receive customers’ orders for such footwear.  

Production  Oversight.  To  safeguard  product  quality  and  consistency,  we  oversee  the  key  aspects  of  production  from  initial 
prototype manufacture through initial production runs to final manufacture. Monitoring of all production is performed in the United 
States  by  our  in-house  production  department  and  in  Asia  through  an  approximately  200-person  staff  working  from  our  offices  in 
China. We believe that our Asian presence allows us to negotiate supplier and manufacturer arrangements more effectively, decrease 
product  turnaround  time  and  ensure  timely  delivery  of  finished  footwear.  In  addition,  we  require  our  manufacturers  to  certify  that 
neither convicted, forced nor indentured labor (as defined under U.S. law), nor child labor (as defined by law in the manufacturer’s 
country) is used in the production process, that compensation will be paid according to local law, and that the factory is in compliance 
with local safety regulations. 

Quality Control. We believe that quality control is an important and effective means of maintaining the quality and reputation of 
our  products.  Our  quality  control  program  is  designed  to  ensure  that  not  only  finished  goods  meet  our  established  design 
specifications, but also that all goods bearing our trademarks meet our standards for quality. Our quality control personnel located in 
China  perform  an  array  of  inspection  procedures  at  various  stages  of  the  production  process,  including  examination  and  testing  of 
prototypes of key raw materials prior to manufacture, samples and materials at various stages of production and final products prior to 
shipment.  Our  employees  are  on  site  at  each  of  our  major  manufacturers  to  oversee  production.  For  some  of  our  lower  volume 
manufacturers, our  staff  is on site during  significant production runs or  we  will perform unannounced  visits to their  manufacturing 
sites to further monitor compliance with our manufacturing specifications. 

ADVERTISING AND MARKETING 

With a marketing philosophy of “Unseen, Untold, Unsold,” we take a targeted approach to marketing to drive traffic, build brand 
recognition  and  properly  position  our  diverse  lines  within  the  marketplace.  Senior  management  is  directly  involved  in  shaping  our 
image and the conception, development and implementation of our advertising and marketing activities. The focus of our marketing 
plan is print and television advertising, which is supported by outdoor, trend-influenced marketing, public relations, promotions, grass 
roots and in-store support.  In addition, we utilize celebrity endorsers in our advertisements. We also believe our websites and trade 

7 

 
 
 
 
 
 
 
 
shows  are  effective  marketing  tools  to  both  consumers  and  wholesale  accounts.  We  have  historically  budgeted  advertising  as  a 
percentage of projected net sales.  

The majority of our advertising is conceptualized by our in-house design team. We believe that our advertising strategies, methods 
and creative campaigns are directly related to our success. Through our lifestyle, performance-inspired and image-driven advertising, 
we generally seek to build and increase brand awareness by linking the Skechers brand to youthful attitudes for our lifestyle lines, and 
technology  with  runners  and  athletes  for  our  performance  lines.  Our  ads  are  designed  to  provide  merchandise  flexibility  and  to 
facilitate the Skechers brand’s direction.  

To  further  build  brand  awareness  and  influence  consumer  spending,  we  have  selectively  signed  endorsement  agreements  with 
celebrities whom we believe will reach new markets. Our endorsees Brooke Burke-Charvet, Mark Cuban, Joe Montana and Tommy 
Lasorda all appeared in print and television campaigns in 2013.  The Skechers Performance Division launched in 2011, with a global 
marketing campaign starring elite distance runner and Olympic medalist Meb.  Competing in Skechers GOrun footwear, he recently 
achieved two back-to-back personal best marathon times during the 2011 New York City marathon and a first place finish in the 2012 
Olympic Trials.  Meb was the fastest American at the London Games, finishing fourth overall.  From time to time, we may sign other 
celebrities to endorse our brand name and image in order to strategically market our products among specific consumer groups in the 
future. 

With a targeted approach, our print ads appear regularly in popular fashion and lifestyle consumer publications, including Runner's 
World,  Cosmopolitan,  Shape,  Lucky,  In  Style,  Seventeen,  Maxim,  Men's  Fitness  and  Women’s  Health,  as  well  as  in  weekly 
publications such as People,  Us  Weekly,  OK!  and Sports Illustrated, among others. Our advertisements also appear in international 
magazines around the world. 

Our television commercials are produced both in-house and through producers that we have utilized in the past who are familiar 
with our brands. In 2013, we developed commercials for men, women and children for our Skechers brands, including our animated 
spots for kids featuring our own action heroes and our performance collections.  We have found these to be a cost-effective way to 
advertise  on  key  national  and  cable  programming  during  high  selling  seasons.  In  2013,  many  of  our  television  commercials  were 
translated into  multiple languages and aired in Brazil, Canada, the United Kingdom, France, the Benelux  Region, Germany, Spain, 
Italy, Chile, Japan, Austria and Switzerland.   

Outdoor. In an effort to reach consumers where they shop and in high-traffic areas as they travel to and from work, we continued 
our  multi-level outdoor campaign that included kiosks in key  malls across the  United States plus billboards, transportation systems 
and  telephone  kiosks  in  North  America,  Brazil,  Chile,  Asia  and  Europe.    In  addition,  we  advertised  on  perimeter  boards  at  soccer 
matches  in several European  countries. We believe these are effective and efficient  ways to reach a broad range of consumers and 
leave a lasting impression for our brands. 

Trend-Influenced  Marketing/Public  Relations.  Our  public  relations  objectives  are  to  secure  product  placement  in  key  fashion 
magazines, place our footwear on the feet of trend-setting celebrities and their children, and gain positive and accurate press about us 
and our products. Through our commitment to aggressively promote our upcoming styles, our products are often featured in leading 
fashion and pop culture magazines, as well as in select films and popular television shows. Our footwear and our company have been 
prominently displayed and referenced on news and magazine shows. We have also amassed an array of prominent product placements 
in  magazines  including  Seventeen,  OK!, Us  Weekly, Runner’s  World  and  Competitor.  In  addition,  our  brands  have  been  associated 
with cutting edge events and various celebrities.  

Promotions and Grass Roots. By applying creative sales techniques via a broad spectrum of media, our marketing team seeks to 
build brand recognition and drive traffic to Skechers’ retail stores, websites and our retail partners’ locations. Skechers’ promotional 
strategies have encompassed in-store specials, charity events, product tie-ins and giveaways, and collaborations with national retailers 
and radio stations.  In 2013, we appeared at walks and at numerous marathons in Boston, London, Paris, Santiago and other cities with 
Skechers  Performance  branded  booths  to  allow  runners  the  ability  to  try  on  and  often  buy  our  products.    Our  products  were  made 
available to consumers directly or through key accounts at many of these events. In addition, we partnered with several key accounts 
for BOBS donation events in cities throughout the United States.   

Visual Merchandising. Our in-house visual  merchandising department supports  wholesale customers, distributors and our retail 
stores by developing displays that effectively leverage our products at the point of sale. Our point-of-purchase display items include 
signage, graphics, displays, counter cards, banners and other merchandising items for each of our brands. These materials mirror the 
look and feel of each brand and reinforce the image as well as draw consumers into stores. 

8 

 
 
 
 
 
 
 
 
Our visual merchandising coordinators (“VMC’s”) work with our sales force and directly with our customers to ensure better sell-
through at the retail level by generating greater consumer awareness through Skechers brand displays. Our VMC’s communicate with 
and visit our wholesale customers on a regular basis to aid in proper display of our merchandise. They also run in-store promotions to 
enhance  the  sale  of  Skechers  footwear  and  create  excitement  surrounding  the  Skechers  brand.  We  believe  that  these  efforts  help 
stimulate impulse sales and repeat purchases. 

Trade  Shows.  To  better  showcase  our  diverse  products  to  footwear  buyers  in  the  United  States  and  Europe  and  to  distributors 
around  the  world,  we  regularly  exhibit  at  leading  trade  shows.  Along  with  specialty  trade  shows,  we  exhibit  at  WSA’s  The  Shoe 
Show, FFANY,  ASR, MAGIC and  Outdoor Retailer  in the United  States; GDS, MICAM, ISPO, Mess  Around and  Who’s  Next in 
Europe;  and  Couromoda  and  Francal  in  Brazil.  Our  dynamic,  state-of-the-art  trade  show  exhibits  are  developed  by  our  in-house 
architect  to  showcase  our  latest  product  offerings  in  a  lifestyle  setting  reflective  of  each  of  our  brands.  By  investing  in  innovative 
displays and individual rooms showcasing each line, our sales force can present a sales plan for each line and buyers are able to truly 
understand the breadth and depth of our offerings, thereby optimizing commitments and sales at the retail level.  

Internet. We promote and sell our brands through our e-commerce website www.skechers.com,which enables fans and customers 
to shop, browse, find store locations, socially interact, post a shoe review, photo, video, or question and immerse themselves in our 
brands.    Our  website  is  a  venue  for  dialog  and  feedback  from  customers  about  our  products  which  enhances  the  Skechers  brand 
experience while driving sales through all our retail channels.  

PRODUCT DISTRIBUTION CHANNELS  

We have four reportable segments – domestic wholesale sales, international wholesale sales, retail sales and e-commerce sales.  In 
the  United  States,  our  products  are  available  through  a  network  of  wholesale  customers  comprised  of  department,  athletic  and 
specialty stores.  Internationally, our products are available through wholesale customers in more than 100 countries and territories via 
our global network of distributors in addition to our subsidiaries in  Asia, Europe, Canada and South  America.  Skechers owns and 
operates  retail  stores  both  domestically  and  internationally  through  three  integrated  retail  formats—concept,  factory  outlet  and 
warehouse  outlet  stores.  Each  of  these  channels  serves  an  integral  function  in  the  global  distribution  of  our  products.    Twenty-two 
distributors and seven licensees have opened 340 distributor-owned and licensee-owned Skechers retail stores in 48 countries as of 
December 31, 2013.   

Domestic  Wholesale.  We  distribute  our  footwear  through  the  following  domestic  wholesale  distribution  channels:  department 
stores,  specialty  stores,  athletic  specialty  shoe  stores  and  independent  retailers,  as  well  as  catalog  and  internet  retailers.  While 
department  stores  and  specialty  retailers  are  the  largest  distribution  channels,  we  believe  that  we  appeal  to  a  variety  of  wholesale 
customers, many of whom may operate stores within the same retail location due to our distinct product lines, variety of styles and the 
price criteria of their specific customers. Management has a clearly defined growth strategy for each of our channels of distribution. 
An integral component of our strategy is to offer our accounts the highest level of customer service so that our products will be fully 
represented in existing retail locations and new locations of each customer. 

In  an  effort  to  provide  knowledgeable  and  personalized  service  to  our  wholesale  customers,  the  sales  force  is  segregated  by 
product  line,  each  of  which  is  headed  by  a  vice  president  or  national  sales  manager.  Reporting  to  each  sales  manager  are 
knowledgeable account executives and territory managers. The vice presidents and national sales managers report to our senior vice 
president  of  sales.  All  of  our  vice  presidents  and  national  sales  managers  are  compensated  on  a  salary  basis,  while  our  account 
executives  and  territory  managers  are  compensated  on  a  commission  basis.  None  of  our  domestic  sales  personnel  sells  competing 
products. 

We  believe  that  we  have  developed  a  loyal  customer  base  through  exceptional  customer  service.  We  believe  that  our  close 
relationships with these accounts help us to maximize their retail sell-throughs. Our visual merchandise coordinators work with our 
wholesale  customers  to  ensure  that  our  merchandise  and  point-of-purchase  marketing  materials  are  properly  presented.  Sales 
executives and merchandise personnel work closely with accounts to ensure that appropriate styles are purchased for specific accounts 
and  for  specific  stores  within  those  accounts  as  well  as  to  ensure  that  appropriate  inventory  levels  are  carried  at  each  store.  Such 
information is then utilized to help develop sales projections and determine the product needs of our wholesale customers. The value-
added services we provide our wholesale customers help us maintain strong relationships with our existing wholesale customers and 
attract potential new wholesale customers. 

9 

 
 
 
 
 
 
 
 
 
Retail Stores. We pursue our retail store strategy through our three integrated retail formats: the concept store, the factory outlet 
store and the warehouse outlet store. Our three store formats enable us to promote the full Skechers product offering in an attractive 
environment that appeals to a broad group of consumers.  In addition, most of our retail stores are profitable and have a positive effect 
on our operating results.  We periodically review all of our stores for impairment.  We prepare a summary of cash flows for each of 
our  retail  stores  to  assess  potential  impairment  of  the  fixed  assets  and  leasehold  improvements.    If  the  assets  are  considered  to  be 
impaired, the impairment we recognize is the amount by which the carrying value of the assets exceeds the fair value of the assets.   In 
addition, we base the useful lives and related amortization or depreciation expense on our estimate of the period that the assets will 
generate revenues or otherwise be used by us. As of February 15, 2014, we owned and operated 122 concept stores, 131 factory outlet 
stores and 71 warehouse outlet stores in the United States, and 44 concept stores and 26 factory outlet stores internationally.  During 
2014, we plan to open 60 to 70 new stores. 

• 

Concept Stores  

Our concept stores are located at marquee street locations, major tourist areas or in key shopping malls in metropolitan 
cities. Our concept stores have a threefold purpose in our operating strategy. First, concept stores serve as a showcase for a 
wide range of our product offering for the current season, as we estimate that our average wholesale customer carries no more 
than 5% of the complete Skechers line in any one location.  Our concept stores showcase our products in an attractive, easy-
to-shop open-floor setting, providing the customer with the complete Skechers story.  Second, retail locations are generally 
chosen  to  generate  maximum  marketing  value  for  the  Skechers  brand  name  through  signage,  store  front  presentation  and 
interior  design.  Domestic  locations  include  concept  stores  at  Times  Square,  Union  Square  and  34th  Street  in  New  York, 
Powell Street in San Francisco, Hollywood and Highland in Hollywood, Santa Monica’s Third Street Promenade, Ala Moana 
Center in Hawaii and Las Vegas’ Fashion Show Mall.  International locations include Covent Garden, Westfield London and 
Westfield  Stratford  in  London,  Buchanan  Street  in  Glasgow,  Toronto’s  Eaton  Centre,  Vancouver’s  Pacific  Centre,  and 
Kalverstraat  Street  in  Amsterdam.    The  stores  are  typically  designed  to  create  a  distinctive  Skechers  look  and  feel,  and 
enhance customer association of the Skechers brand name with current youthful lifestyle trends and styles. Third, the concept 
stores serve as marketing and product testing venues. We believe that product sell-through information and rapid customer 
feedback derived from our concept stores enables our design, sales, merchandising and production staff to respond to market 
changes  and  new  product  introductions.  Such  responses  serve  to  augment  sales  and  limit  our  inventory  markdowns  and 
customer returns and allowances. 

The  typical  Skechers  concept  store  is  approximately  2,500  square  feet,  although  in  certain  markets  we  have  opened 
concept stores as large as 7,800 square feet or as small as 800 square feet. When deciding where to open concept stores, we 
identify top geographic markets in the larger metropolitan cities in North America, Europe, South America and Asia. When 
selecting  a  specific  site,  we  evaluate  the  proposed  sites’  traffic  pattern,  co-tenancies,  sales  volume  of  neighboring  concept 
stores, lease economics and other factors considered important within the specific location. If we are considering opening a 
concept store in a shopping mall, our strategy is to obtain space as centrally located as possible in the mall where we expect 
foot  traffic  to  be  most  concentrated.  We  believe  that  the  strength  of  the  Skechers  brand  name  has  enabled  us  to  negotiate 
more favorable terms with shopping malls that want us to open up concept stores to attract customer traffic to their venues. 

• 

Factory Outlet Stores  

Our factory outlet stores are generally located in manufacturers’ direct outlet centers throughout the United States.  In 
addition, we have 26 international outlet stores – five in England, three each in Canada, Chile, Japan and Spain, two each in 
Germany and Italy, and one each in Austria, the Netherlands, Portugal, Wales and Scotland. Our factory outlet stores provide 
opportunities  for  us  to  sell  discontinued  and  excess  merchandise,  thereby  reducing  the  need  to  sell  such  merchandise  to 
discounters at excessively low prices and potentially compromise the Skechers brand image. Skechers’ factory outlet stores 
range in size from approximately 1,400 to 9,000 square feet. Unlike our warehouse outlet stores, inventory in these stores is 
supplemented by certain first-line styles sold at full retail price points.  

•  Warehouse Outlet Stores  

Our  free-standing  warehouse  outlet  stores,  which  are  primarily  located  throughout  the  United  States,  enable  us  to 
liquidate  excess  merchandise,  discontinued  lines  and  odd-size  inventory  in  a  cost-efficient  manner.  Skechers’  warehouse 
outlet stores are typically larger than our factory outlet stores and typically range in size from approximately 5,200 to 15,000 
square feet. Our warehouse outlet stores enable us to sell discontinued and excess merchandise that would otherwise typically 
be sold to discounters at excessively low prices, which could otherwise compromise the Skechers brand image. We seek to 

10 

 
 
 
 
open our warehouse outlet stores in areas that are in close proximity to our concept stores to facilitate the timely transfer of 
inventory that we want to liquidate as soon as practicable. 

Store count, openings and closings for our domestic, international and joint venture stores are as follows: 

December 31, 2012   

  December 31, 2013 

Number of Store 
Locations 

Number of Stores 
Opened during 2013 

Number of Stores 
Closed during 2013 

Number of Store 
Locations 

Domestic stores 

Concept ...............................................   
Outlet ...................................................   
Warehouse ...........................................   
Domestic stores total ...........................   

International stores 

Concept ...............................................   
Outlet ...................................................   
International stores total ......................   

Joint venture stores 

China Concept .....................................   
China Outlet ........................................   
China Shops-in-Shop ...........................   

Hong Kong Concept ............................   
Hong Kong Outlet ...............................   
Hong Kong Shops-in-Shop .................   

Malaysia Concept ................................   
Malaysia Outlet ...................................   
Malaysia Shops-in-Shop ......................   

Singapore Concept ..............................   
Singapore Shops-in-Shop ....................   

Southeast Asia Concept .......................   
Southeast Asia Shops-in-Shop ............   

India Concept ......................................   

Joint venture stores total ......................   

Total Domestic, International and 

Joint venture stores 

120 
119 
61 
300 

36 
18 
54 

24 
30 
127 

20 
1 
11 

17 
1 
8 

12 
3 

10 
41 

1 

306 

660 

10 
13 
8 
31 

8 
8 
16 

0 
2 
8 

3 
0 
1 

7 
0 
0 

4 
1 

4 
5 

5 

40 

87 

(7) 
(2) 
(1) 
(10) 

(1) 
0 
(1) 

0 
0 
0 

(2) 
0 
0 

(1) 
0 
0 

(1) 
0 

(1) 
0 

0 

(5) 

(16) 

123 
130 
68 
321 

43 
26 
69 

24 
32 
135 

21 
1 
12 

23 
1 
8 

15 
4 

13 
46 

6 

341 

731 

International  Wholesale.  Our  products  are  sold  in  more  than  100  countries  and  territories  throughout  the  world.  We  generate 
revenues from outside the United States from three principal sources: (i) direct sales to department stores and specialty retail stores 
through  our  subsidiaries  and  joint  ventures  in  Canada,  France,  Germany,  Spain,  Portugal,  Italy,  Switzerland,  Austria,  Malaysia, 
Thailand, Singapore, Hong Kong, China, Japan, India, the Benelux Region, the United Kingdom, Brazil and Chile; (ii) sales to foreign 
distributors  who  distribute  our  footwear  to  department  stores  and  specialty  retail  stores  in  countries  and  territories  across  Eastern 
Europe,  Asia,  Central  America,  South  America,  Africa,  the  Middle  East  and  Australia,  among  other  regions;  and  (iii)  to  a  lesser 
extent, royalties from licensees who manufacture and distribute our non-footwear products outside the United States. 

We believe that international distribution of our products represents a significant opportunity to increase net sales and profits. We 
intend to further increase our share of the international footwear market by heightening our marketing in those countries in which we 
currently have a presence through our international advertising campaigns, which are designed to establish Skechers as a global brand 
synonymous with trend-right casual shoes. 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
   
   
   
   
 
   
 
 
 
   
 
 
 
   
 
 
   
   
   
   
   
   
   
   
 
 
   
 
 
 
   
 
 
 
   
 
 
   
   
   
   
 
 
   
 
 
 
   
 
 
 
   
 
 
   
   
   
   
 
 
   
 
 
 
   
 
 
 
   
 
 
   
   
   
   
 
 
   
 
 
 
   
 
 
   
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
 
   
 
 
 
   
 
 
   
 
 
   
 
   
   
   
   
 
 
   
 
 
 
 
• 

International Subsidiaries 

Europe 

We currently distribute product in most of Western Europe through the following subsidiaries: Skechers USA Ltd., with 
its offices and showrooms in  London, England; Skechers S.a.r.l., with its offices in Lausanne, Switzerland; Skechers  USA 
France  S.A.S.,  with  its  offices  and  showrooms  in  Paris,  France;  Skechers  USA  Deutschland  GmbH,  with  its  offices  and 
showrooms in Dietzenbach, Germany; Skechers USA Iberia, S.L., with its offices and showrooms in Madrid, Spain; Skechers 
USA Benelux B.V.,  with its  offices and showrooms in Waalwijk, the Netherlands; and Skechers USA Italia S.r.l.,  with its 
offices  and  showrooms  in  Milan,  Italy.    Skechers-owned  retail  stores  in  Europe  include  12  concept  stores  and  17  factory 
outlet stores located in nine countries.  

To accommodate our European subsidiaries’ operations,  we operate an approximately 490,000 square-foot distribution 
center in Liege, Belgium.  This distribution center is currently used to store and deliver product to our subsidiaries and retail 
stores throughout Europe. 

Canada 

Merchandising  and  marketing  of  our  product  in  Canada  is  managed  by  our  wholly-owned  subsidiary,  Skechers  USA 
Canada, Inc. with its offices and showrooms outside Toronto in Mississauga, Ontario.  Product sold in Canada is primarily 
sourced  from  our  U.S.  distribution  center  in  Rancho  Belago,  California.    We  have  eight  concept  stores;  Toronto  Eaton 
Centre, West Edmonton Mall, Chinook Centre, Richmond Centre, Pacific Centre, Yorkdale Centre, Scarborough Centre and 
Square One Centre; and three factory outlet stores in Toronto, Alberta and Ontario.  

Brazil 

Merchandising and marketing of our product in Brazil is managed by our wholly-owned subsidiary, Skechers Do Brasil 
Calcados LTDA., with its offices located in Sao Paulo, Brazil.  Product sold in Brazil is primarily shipped directly from our 
contract manufacturers’ factories in China and occasionally from our U.S. distribution center in Rancho Belago, California. 

Chile 

Our  wholly-owned  subsidiary,  Comercializadora  Skechers  Chile  Limitada,  supports  our  25  retail  stores  and  wholesale 
accounts in Chile.  Product sold in Chile is primarily shipped directly from our contract manufacturers’ factories in China and 
occasionally from our U.S. distribution center in Rancho Belago, California. 

Japan 

Merchandising and marketing of our product in Japan is managed by our wholly-owned subsidiary, Skechers Japan GK, 
with its offices located in Tokyo, Japan.  Product sold in Japan is primarily shipped directly from our contract manufacturers’ 
factories in China. We have one concept store in Osaka and three factory outlet stores one each in Osaka, Narita and Toki.  

China and Hong Kong 

We have a 50% interest in a joint venture in China and a minority interest in a joint venture in Hong Kong that generate 
net sales in those countries.  Under the joint venture agreements, the joint venture partners contribute capital in proportion to 
their  respective  ownership  interests.    These  stores  are  in  key  locations  in  Shanghai,  Beijing,  Guangzhou,  Xiamen,  Hong 
Kong, Macau, and other cities.  The joint ventures are included in our consolidated financial statements. 

Malaysia and Singapore 

We have a 50% interest in a joint venture in Malaysia and Singapore that generate net sales in those countries.  Under the 
joint  venture  agreement,  the  joint  venture  partners  contribute  capital  in  proportion  to  their  respective  ownership  interests.  
These joint ventures are included in our consolidated financial statements.   

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
India 

We  have  a  51%  interest  in  a  joint  venture  in  India  that  generates  net  sales  in  that  country.    Under  the  joint  venture 
agreement, the joint venture partners contribute capital in proportion to their respective ownership interests. The joint venture 
is included in our consolidated financial statements. 

• 

Distributors and Licensees 

Where  we  do  not  sell  directly  through  our  international  subsidiaries  and  joint  ventures,  our  footwear  is  distributed 
through an extensive network of more than 30 distributors who sell our products to department, athletic and specialty stores 
in more than 100 countries around the world. As of December 31, 2013, we also had agreements with 22 of these distributors 
and seven licensees regarding 312 distributor-owned or licensed Skechers retail stores and 28 licensee-owned Skechers retail 
stores that are open in 48 countries.  Our distributors and licensees own and operate the following retail stores: 

  December 31, 2012 

  December 31, 2013 

Number of Store 
Locations 
25 
8 

Number of Stores 
Opened during 2013 
11 
0 

Number of Stores 
Closed during 2013 
0 
0 

Number of Store 
Locations 
36 
8 

Distributor and Licensee stores 

North America Concept ......................
North America Warehouse .................   

Central America Concept ...................   
Central America Warehouse...............   

South America Concept ......................   
South America Warehouse .................   

Africa Concept ...................................   

9 
1 

32 
1 

12 

Asia Concept ......................................   
Asia Warehouse ..................................   

106 
4 

Australia Concept ...............................   
Australia Warehouse ..........................   

Europe Concept ..................................   
Europe Warehouse .............................   

Middle East Concept ..........................   
Middle East Warehouse ......................   

8 
11 

34 
3 

23 
1 

Total Distributor and Licensee stores 

278 

0 
0 

7 
0 

4 

30 
0 

3 
0 

8 
0 

13 
0 

76 

(1) 
0 

0 
0 

(1) 

(3) 
0 

0 
0 

(9) 
0 

0 
0 

8 
1 

39 
1 

15 

133 
4 

11 
11 

33 
3 

36 
1 

(14) 

340 

Distributors  and  licensees  are  responsible  for  their  respective  stores’  operations,  have  ownership  of  their  respective 
stores’  assets,  and  select  the  broad  collection  of  our  products  to  sell  to  consumers  in  their  regions.  In  order  to  maintain  a 
globally consistent image, we provide architectural, graphic and visual guidance and materials for the design of the stores, 
and we train the local staff on our products and corporate culture. We intend to expand our international presence and global 
recognition of the  Skechers brand name by continuing to sell our footwear to  foreign distributors and by opening flagship 
retail stores with distributors that have local market expertise. 

Electronic Commerce.  Our website, www.skechers.com, is a virtual storefront that promotes the Skechers brands. Our website is 
designed  to  provide  a  positive  shopping  and  brand  experience,  showcasing  our  products  in  an  easy-to-navigate  format,  allowing 
consumers  to  browse  our  selections  and  purchase  our  footwear.  This  virtual  store  has  provided  a  convenient,  alternative  shopping 
environment and brand experience.  The website is an additional efficient and effective retail distribution channel, and it has improved 
our customer service.  

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For  disclosure  of  financial  information  about  geographic  areas  and  segment  information  for  our  four  reportable  segments  – 
domestic wholesale sales, international wholesale sales, retail sales and e-commerce sales – see note 12 to the financial statements of 
this annual report. 

LICENSING 

We  believe  that  selective  licensing  of  the  Skechers  brand  name  and  our  product  line  names  to  manufacturers  may  broaden  and 
enhance  the  individual  brands  without  requiring  significant  capital  investments  or  additional  incremental  operating  expenses.  Our 
multiple  product  lines  plus  additional  subcategories  present  many  potential  licensing  opportunities  on  terms  with  licensees  that  we 
believe  will  provide  more  effective  manufacturing,  distribution  or  marketing  of  non-footwear  products.  We  also  believe  that  the 
reputation of Skechers and its history in launching brands has also enabled us to partner with reputable non-footwear brands to design 
and market their footwear. 

As  of  January  31,  2014,  we  had  37  active  domestic  and  international  licensing  agreements  in  which  we  are  the  licensor.  These 
include  Skechers  branded  leather  goods  and  backpacks,  Skechers  Performance  and  sport  apparel,  Skechers  Scrubs  for  health  care 
professionals  and  Skechers  Eyewear.  We  have  international  licensing  agreements  for  the  design  and  distribution  of  men’s  and 
women’s apparel in India, Israel, Mexico, and Korea; bags in Panama; and watches in the Philippines.   

DISTRIBUTION FACILITIES AND OPERATIONS 

We believe that strong distribution support is a critical factor in our operations. Once manufactured, our products are packaged in 
shoe  boxes  bearing  bar  codes  that  are  shipped  either:  (i)  to  our  approximate  1.8  million  square-foot  distribution  center  located  in 
Rancho Belago, California,  (ii) to our approximately 490,000 square-foot distribution center located in Liege, Belgium or (iii) directly 
from  third-party  manufacturers  to  our  other  international  customers  and  other  international  third-party  distribution  centers.  Upon 
receipt  at  either  of  the  distribution  centers,  merchandise  is  inspected  and  recorded  in  our  management  information  system  and 
packaged  according  to  customers’  orders  for  delivery.  Merchandise  is  shipped  to  customers  by  whatever  means  each  customer 
requests,  which  is  usually  by  common  carrier.  The  distribution  centers  have  multi-access  docks,  enabling  us  to  receive  and  ship 
simultaneously,  and  to  pack  separate  trailers  for  shipments  to  different  customers  at  the  same  time.  We  have  an  electronic  data 
interchange  system,  or  EDI  system,  to  which  some  of  our  larger  customers  are  linked.  This  system  allows  these  customers  to 
automatically place orders with us, thereby eliminating the time involved in transmitting and inputting orders, and it includes direct 
billing and shipping information. 

BACKLOG 

As of December 31, 2013, our backlog was $616.1 million, compared to $468.9 million as of December 31, 2012.  Backlog orders 
are  subject  to  cancellation  by  customers,  as  evidenced  by  order  cancellations  that  we  have  experienced  in  the  past,  due  to  the 
weakened U.S. economy and shifting footwear trends.  For a variety of reasons, including changes in the economy, customer demand 
for our products, the timing of shipments, product mix of customer orders, the amount of in-season orders and a shift towards tighter 
shipment lead times, our backlog may not be a reliable measure of future sales for any succeeding period. 

INTELLECTUAL PROPERTY RIGHTS 

We own and utilize a variety of trademarks, including the Skechers trademark. We have a significant number of both registrations 
and  pending  applications  for  our  trademarks  in  the  United  States.  In  addition,  we  have  trademark  registrations  and  trademark 
applications in approximately 119 foreign countries. We also have design patents and pending design and utility patent applications in 
both  the  United  States  and  approximately  27  foreign  countries.  We  continuously  look  to  increase  the  number  of  our  patents  and 
trademarks both domestically and internationally where necessary to protect valuable intellectual property. We regard our trademarks 
and other intellectual property as  valuable assets and believe that they  have significant  value in the  marketing of our products. We 
vigorously  protect  our  trademarks  against  infringement,  including  through  the  use  of  cease  and  desist  letters,  administrative 
proceedings and lawsuits. 

We  rely  on  trademark,  patent,  copyright  and  trade  secret  protection,  non-disclosure  agreements  and  licensing  arrangements  to 
establish, protect and enforce intellectual property rights in our logos, trade names and in the design of our products. In particular, we 
believe  that  our  future  success  will  largely  depend  on  our  ability  to  maintain  and  protect  the  Skechers  trademark  and  other  key 
trademarks.  Despite  our  efforts  to  safeguard  and  maintain  our  intellectual  property  rights,  we  cannot  be  certain  that  we  will  be 
successful  in  this  regard.  Furthermore,  we  cannot  be  certain  that  our  trademarks,  products  and  promotional  materials  or  other 

14 

 
 
 
 
 
 
 
 
 
 
intellectual property rights do not, or will not, violate the intellectual property rights of others, that our intellectual property would be 
upheld if challenged, or that we  would, in such an event, not be prevented from using our trademarks or other intellectual property 
rights.  Such  claims,  if  proven,  could  materially  and  adversely  affect  our  business,  financial  condition  and  results  of  operations.  In 
addition, although any such claims may ultimately prove to be without merit, the necessary management attention to and legal costs 
associated  with  litigation  or  other  resolution  of  future  claims  concerning  trademarks  and  other  intellectual  property  rights  could 
materially and adversely affect our business, financial condition and results of operations. We have sued and have been sued by third 
parties for infringement of intellectual property. It is our opinion that none of these claims has materially impaired our ability to utilize 
our intellectual property rights. 

The laws of certain foreign countries do not protect intellectual property rights to the same extent, or in the same manner, as do the 
laws  of  the  United  States.  Although  we  continue  to  implement  protective  measures  and  intend  to  defend  our  intellectual  property 
rights vigorously, these efforts may not be successful or the costs associated with protecting our rights in certain jurisdictions may be 
prohibitive.  From  time  to  time  we  discover  products  in  the  marketplace  that  are  counterfeit  reproductions  of  our  products  or  that 
otherwise infringe upon intellectual property rights held by us. Actions taken by us to establish and protect our trademarks and other 
intellectual property rights may not be adequate to prevent imitation of our products by others or to prevent others from seeking to 
block  sales  of  our  products  as  violating  trademarks  and  intellectual  property  rights.  If  we  are  unsuccessful  in  challenging  a  third 
party’s products on the basis of infringement of our intellectual property rights, continued sales of such products by that or any other 
third  party  could  adversely  impact  the  Skechers  brand,  result  in  the  shift  of  consumer  preferences  away  from  our  products  and 
generally have a material adverse effect on our business, financial condition and results of operations. 

COMPETITION 

Competition in the footwear industry is intense. Although we believe that we do not compete directly with any single company 
with respect to its entire range of products, our products compete with other branded products within their product category as well as 
with  private  label  products  sold  by  retailers,  including  some  of  our  customers.  Our  casual  shoes  and  utility  footwear  compete  with 
footwear  offered  by  companies  such  as  Columbia  Sportswear  Company,  Converse  by  Nike,  Inc.,  Crocs,  Inc.,  Deckers  Outdoor 
Corporation, Kenneth Cole Productions Inc., Steven Madden, Ltd., The Timberland Company, V.F. Corporation and Wolverine World 
Wide, Inc.  Our athletic lifestyle and performance shoes compete with footwear offered by companies such as Nike, Inc., adidas AG, 
Reebok International Ltd., Puma AG, ASICS America Corporation, New Balance Athletic Shoe, Inc. and Under Armour, Inc.  The 
intense  competition  among  these  companies  and  the  rapid  changes  in  technology  and  consumer  preferences  in  the  markets  for 
performance  footwear,  including  the  walking  fitness  category,  constitute  significant  risk  factors  in  our  operations.    Our  children’s 
shoes compete with footwear offered by these companies and others including Payless Holdings, and with other brands such as Stride 
Rite by Wolverine World Wide, Inc.  In varying degrees, depending on the product category involved,  we compete  on the basis of 
style, price, quality, comfort and brand name prestige and recognition, among other considerations. These and other competitors pose 
challenges to our market share in our major domestic markets and may make it more difficult to establish our products in Europe, Asia 
and other international regions. We also compete with numerous manufacturers, importers and distributors of footwear for the limited 
shelf space available for the display of such products to the consumer. Moreover, the general availability of contract manufacturing 
capacity allows ease of access by new market entrants. Many of our competitors are larger, have been in existence for a longer period 
of time, have achieved greater recognition for their brand names, have captured greater market share and/or have substantially greater 
financial, distribution, marketing and other resources than we do. We cannot be certain that we will be able to compete successfully 
against present or future competitors, or that competitive pressures will not have a material adverse effect on our business, financial 
condition and results of operations. 

EMPLOYEES 

As of January 31, 2014, we employed 6,868 persons, 2,768 of whom were employed on a full-time basis and 4,100 of whom were 
employed on a part-time basis, primarily in our retail stores. None of our employees are subject to a collective bargaining agreement. 
We believe that our relations with our employees are satisfactory. 

15 

 
 
 
 
 
 
 
ITEM 1A.  RISK FACTORS 

In  addition  to  the  other  information  in  this  annual  report,  the  following  factors  should  be  considered  in  evaluating  us  and  our 

business. 

Our Future Success Depends On Our Ability To Maintain Our Brand Name And Image With Consumers. 

Our success to date  has in large part been due to the  strength of the Skechers brand.   Maintaining, promoting and  growing our 
brand name and image depends on sustained effort and commitment to, and significant investment in, both the successful development 
of high-quality, innovative, fashion forward products, and fresh and relevant marketing and advertising campaigns.  Even if we are 
able to timely and appropriately respond to changing consumer preferences and trends with new high-quality products, our marketing 
and advertising campaigns may not resonate with consumers, or consumers may consider our brand to be outdated or associated with 
footwear styles that are no longer popular or relevant.  Our brand name and image with consumers could also be negatively impacted 
if  we  or  any  of  our  products  were  to  receive  negative  publicity,  whether  related  to  our  products  or  otherwise.    If  we  are  unable  to 
maintain, promote and grow our brand image, then our business, financial condition and results of operations could be materially and 
adversely affected. 

Our Future Success Also Depends On Our Ability To Respond To Changing Consumer Preferences, Identify And Interpret 
Consumer Trends, And Successfully Market New Products. 

The  footwear  industry  is  subject  to  rapidly  changing  consumer  preferences.    The  continued  popularity  of  our  footwear  and  the 
development  of  new  lines  and  styles  of  footwear  with  widespread  consumer  appeal,  including  consumer  acceptance  of  our 
performance  footwear,  requires  us  to  accurately  identify  and  interpret  changing  consumer  trends  and  preferences,  and  to  correctly 
respond in a timely manner.  Continuing demand and market acceptance for both existing and new products are uncertain and depend 
on the following factors: 

• 

• 

• 

substantial investment in product innovation, design and development; 

commitment to product quality; and 

significant and sustained marketing efforts and expenditures, including with respect to the monitoring of consumer 
trends in footwear specifically, and in fashion and lifestyle categories generally. 

In  assessing  our  response  to  anticipated  changing  consumer  preferences  and  trends,  we  frequently  must  make  decisions  about 
product  designs  and  marketing  expenditures  several  months  in  advance  of  the  time  when  actual  consumer  acceptance  can  be 
determined.  As a result, we may not be successful in responding to shifting consumer preferences and trends with new products that 
achieve market acceptance.  Because of the ever changing nature of consumer preferences and market trends, a number of companies 
in the footwear industry, including ours, experience periods of both rapid growth, followed by declines, in revenue and earnings.  If 
we fail to identify and interpret changing consumer preferences and trends, or are not successful in responding to these changes with 
the  timely  development  of  products  that  achieve  market  acceptance,  we  could  experience  excess  inventories,  higher  than  normal 
markdowns, returns, order cancellations or an inability to profitably sell our products, and our business, financial condition and results 
of operations could be materially and adversely affected. 

Our Business Could Be Harmed If We Fail To Maintain Proper Inventory Levels. 

We place orders with our manufacturers for some of our products prior to the time we receive all of our customers’ orders. We do 
this  to  minimize  purchasing  costs,  the  time  necessary  to  fill  customer  orders  and  the  risk  of  non-delivery.  We  also  maintain  an 
inventory  of  certain  products  that  we  anticipate  will  be  in  greater  demand.  However,  similar  to  the  changes  in  the  marketplace  for 
toning  footwear  in  2011  that  led  to  excess  inventory,  discounted  pricing  and  inventory  write-downs,  lower  levels  of  consumer 
spending  resulting  from  future  economic  slowdowns,  an  unanticipated  decline  in  the  popularity  of  Skechers  footwear  or  other 
unforeseen circumstances may make it difficult for us and our customers to accurately forecast product demand trends, and we may be 
unable  to  sell  the  products  we  have  ordered  in  advance  from  manufacturers  or  that  we  have  in  our  inventory.  Inventory  levels  in 
excess of customer demand may result in inventory write-downs and the sale of excess inventory at discounted prices, which could 
significantly impair our brand image and have a material adverse effect on our operating results and financial condition. Conversely, if 
we underestimate consumer demand for our products or if our manufacturers fail to supply the quality products that we require at the 

16 

 
 
 
 
 
time  we  need  them,  we  may  experience  inventory  shortages.  Inventory  shortages  might  delay  shipments  to  customers,  negatively 
impact retailer and distributor relationships, and diminish brand loyalty. 

We  Face  Intense  Competition,  Including  Competition  From  Companies  With  Significantly  Greater  Resources  Than  Ours, 
And If We Are Unable To  Compete Effectively With These Companies, Our Market Share May Decline And Our Business 
Could Be Harmed. 

We  face  intense  competition  in  the  footwear  industry  from  other  established  companies.  Our  competitors’  product  offerings, 
pricing, costs of production,  and advertising and  marketing expenditures are  highly competitive areas in our business. If  we do not 
adequately  and  timely  anticipate  and  respond  to  our  competitors,  consumer  demand  for  our  products  may  decline  significantly.  In 
addition, a number of our competitors have significantly greater financial, technological, engineering, manufacturing, marketing and 
distribution resources than we do. Their greater capabilities in these areas may enable them to better withstand periodic downturns in 
the footwear industry, compete more effectively on the basis of price and production, and more quickly develop new products. New 
companies may also enter the markets in which we compete, further increasing competition in the footwear industry.  We may not be 
able  to  compete  successfully  in  the  future,  and  increased  competition  may  result  in  price  reductions,  cost  increases,  reduced  profit 
margins, loss of market share and an inability to generate cash flows that are sufficient to maintain or expand our development and 
marketing of new products, which would materially adversely impact our business, results of operations and financial condition. 

We Continue To Face Many New Challenges In The Highly Competitive Performance Footwear Market. 

Although the design and aesthetics of our products have traditionally been the most important factors in consumer acceptance of 
our  footwear,  we  began  incorporating  technical  innovations  into  certain  of  our  product  offerings  in  late  2008  and  since  then  have 
continued to develop and introduce new performance footwear.  The performance footwear market is keenly competitive in the United 
States  and  worldwide,  and  the  newer  entrants  in  that  market  including  our  company  face  many  challenges.    Negative  consumer 
perceptions of our performance features due to our historical reputation as a fashion and lifestyle footwear company, product offerings 
and technologies from our competitors, and failure to keep up with rapid changes in footwear technology and consumer preferences 
may constitute significant risk factors in our strategy and may negatively impact our business.  

Our Operating Results Could Be Negatively Impacted If Our Sales Are Concentrated In Any One Style Or Group Of Styles. 

If any single style or group of similar styles of our footwear were to represent a substantial portion of our net sales, we could be 
exposed to risk should consumer demand for such style or group of styles decrease in subsequent periods. We attempt to mitigate this 
risk  by  offering  a  broad  range  of  products,  and  no  style  comprised  over  5%  of  our  gross  wholesale  sales  during  2013  or  2012. 
However, this may change in the future and fluctuations in sales of any given style that represents a significant portion of our future 
net sales could have a negative impact on our operating results. 

The Effects Of The Timing And Strength Of The Economic Recovery In The United States And The Uncertainty Of Market 
Conditions  In  Europe  May  Continue  To  Have  A  Negative  Impact  On  Our  Business,  Results  Of  Operations  Or  Financial 
Condition. 

The  timing  and  strength  of  the  economic  recovery  in  the  United  States  and  the  uncertainty  of  market  conditions  in  Europe 
continues to impact consumer and business confidence, which has resulted in decreased levels of consumer spending, particularly on 
discretionary  items  such  as  footwear.    While  economic  conditions  have  recently  improved  slightly,  these  macroeconomic 
developments have and could continue to negatively impact our business, which depends on the general economic environment and 
levels  of  consumers’  discretionary  spending  in  the  United  States  and  other  parts  of  the  world  that  affect  not  only  the  ultimate 
consumer, but also retailers, who are our primary direct customers.  If the current economic situation does not continue to improve or 
if  it  weakens,  we  may  not  be  able  to  maintain  or  increase  our  sales  to  existing  customers,  make  sales  to  new  customers,  open  and 
operate new retail stores, maintain sales levels at our existing stores, maintain or increase our international operations on a profitable 
basis, or maintain or improve our earnings from operations as a percentage of net sales.  Additionally, if there is an unexpected decline 
in  sales,  our  results  of  operations  will  depend  on  our  ability  to  implement  a  corresponding  and  timely  reduction  in  our  costs  and 
manage other aspects of our operations.  These challenges include (i) managing our infrastructure, including our distribution center in 
Rancho  Belago,  California,  (ii)  hiring  and  maintaining,  as  required,  the  appropriate  number  of  qualified  employees,  (iii)  managing 
inventory levels and (iv) controlling other expenses.  If the economic recovery in the United States continues to be slow or experiences 
a prolonged period of decelerating or negative growth, or if the uncertain market conditions in Europe continue for a significant period 
of time or worsen, our results of operations, financial condition, and cash flows could be materially adversely affected. 

17 

 
 
 
 
 
 
 
 
Our Business Could Be Adversely Affected By Changes In The Business Or Financial Condition Of Significant Customers Due 
To Global Economic Conditions. 

The  global  financial  crisis  affected  the  banking  system  and  financial  markets  and  resulted  in  a  tightening  in  the  credit  markets, 
more stringent lending standards and terms, and higher volatility in fixed income, credit, currency and equity markets.  There could be 
a  number  of  follow-on  effects  from  the  credit  crisis  on  our  business,  including  insolvency  of  certain  of  our  key  distributors, which 
could impair our distribution channels, or our significant customers, including our distributors, may experience diminished liquidity or 
an inability to obtain credit to finance purchases of our product.  Our customers may also experience weak demand for our products or 
other difficulties in their businesses.  If conditions in the global financial markets deteriorate in the future, demand may be lower than 
forecasted and insufficient to achieve our anticipated financial results.  Any of these events would likely harm our business, results of 
operations and financial condition. 

We Depend Upon A Relatively Small Group Of Customers For A Large Portion Of Our Sales. 

During 2013, 2012 and 2011, our net sales to our five largest customers accounted for approximately 18.1%, 18.1% and 17.8% of 
total net sales, respectively.  No customer accounted for more than 10.0% of our net sales during 2013, 2012 and 2011.  No customer 
accounted  for  more than 10% of net trade receivables at December 31, 2013 and 2012.  Although  we  have  long-term relationships 
with  many of our customers, our customers do not have a  contractual obligation to purchase our products and we cannot be certain 
that  we  will  be  able  to  retain  our  existing  major  customers.  Furthermore,  the  retail  industry  regularly  experiences  consolidation, 
contractions and closings which may result in our loss of customers or our inability to collect accounts receivable of major customers. 
If  we  lose  a  major  customer,  experience  a  significant  decrease  in  sales  to  a  major  customer  or  are  unable  to  collect  the  accounts 
receivable of a major customer, our business could be harmed. 

Our  Quarterly  Revenues  And  Operating  Results  Fluctuate  As  A  Result  Of  A  Variety  Of  Factors,  Including  Seasonal 
Fluctuations In Demand For Footwear, Delivery Date Delays And Potential Fluctuations In Our  Estimated Annualized  Tax 
Rate, Which May Result In Volatility Of Our Stock Price. 

Our quarterly revenues and operating results have varied significantly in the past and can be expected to fluctuate in the future due 
to  a  number  of  factors,  many  of  which  are  beyond  our  control.  Our  major  customers  have  no  obligation  to  purchase  forecasted 
amounts,  may  and  have  canceled  orders,  and  may  change  delivery  schedules  or  change  the  mix  of  products  ordered  with  minimal 
notice  and  without  penalty.  As  a  result,  we  may  not  be  able  to  accurately  predict  our  quarterly  sales.  In  addition,  sales  of  footwear 
products  have  historically  been  somewhat  seasonal  in  nature  with  the  strongest  sales  generally  occurring  in  our  second  and  third 
quarters for the back-to-school selling season. Back-to-school sales typically ship in June, July and August, and delays in the timing, 
cancellation,  or  rescheduling  of  these  customer  orders  and  shipments  by  our  wholesale  customers  could  negatively  impact  our  net 
sales  and  results  of  operations  for  our  second  or  third  quarters.  More  specifically,  the  timing  of  when  products  are  shipped  is 
determined by the delivery schedules set by our wholesale customers, which could cause sales to shift between our second and third 
quarters.  Because  our  expense  levels  are  partially  based  on  our  expectations  of  future  net  sales,  our  expenses  may  be 
disproportionately large relative to our revenues, and we may be unable to adjust spending in a timely manner to compensate for any 
unexpected revenue shifts, which could have a material adverse effect on our operating results.  

Our annualized tax rate is based on projections of our domestic and international operating results for the year, which we review 
and revise as necessary at the end of each quarter, and it is highly sensitive to fluctuations in projected international earnings.  Any 
quarterly fluctuations in our annualized tax rate that may occur could have a material impact on our quarterly operating results. As a 
result of these specific and other general factors, our operating results will likely vary from quarter to quarter and the results for any 
particular quarter may not be necessarily indicative of results for the full year. Any shortfall in revenues or net earnings from levels 
expected by securities analysts and investors could cause a decrease in the trading price of our Class A Common Stock. 

The  Toning  Footwear  Category  Has  Come  Under  Public  And  Regulatory  Scrutiny  That  May  Have  A  Material  Negative 
Impact On Our Business And Results Of Operations.  

Since 2010, the toning footwear product category, including our Shape-ups products, has come under significant public scrutiny, 
such  as  highly  publicized  negative  professional  opinions,  negative  publicity  and  media  attention,  personal  injury  lawsuits  and 
attorneys publicly marketing their services to consumers allegedly injured by toning products, including Shape-ups.  In addition, we 
have been responding to inquiries by state, federal, and foreign governmental and quasi-governmental regulators regarding the claims, 
advertising, and safety of our toning products, and are engaged as defendants in civil lawsuits that involve similar claims. This public 
and regulatory scrutiny has included the questioning of our advertising, promotional claims, and the overall safety of these products, 

18 

 
 
 
 
 
 
 
 
as well as allegations of personal injuries.  We believe that Shape-ups and our other toning products are safe, but the negative publicity 
from this public and regulatory scrutiny appears to have had a negative impact on sales of toning footwear generally and our Shape-
ups products in particular.  We are not able to predict whether such negative publicity, regulatory review and related litigation will 
continue or what the continued effect will be on the sales of our Shape-up products, our business, and our results of operations beyond 
that included in this annual report.  Further details regarding these legal and regulatory matters are discussed in greater detail under 
“Legal Proceedings” in Part I, Item 3 of this annual report. 

It  Is  Difficult  To  Predict  The  Effect  Of  Regulatory  Inquiries  About  Advertising  And  Promotional  Claims  Related  To  Our 
Toning Shoe Products.  

The toning footwear market is dominated by a handful of competitors who design, market and advertise their products to promote 
fitness benefits associated with wearing the footwear. Advertising that promotes fitness benefits associated with the toning footwear 
market  has  come  under  review  from  state,  federal,  and  foreign  governmental  and  quasi-governmental  regulators.  As  discussed  in 
greater detail under “Legal Proceedings” in Part I, Item 3 of this annual report, we announced on May 16, 2012 that we had settled all 
domestic legal proceedings relating to advertising claims made in connection with the marketing of our toning shoe products.  Under 
the  terms  of  the  global  settlement—without  admitting  any  fault  or  liability,  with  no  findings  being  made  that  our  company  had 
violated any law, and with no fines or penalties being imposed—we made payments in the aggregate amount of $50 million to settle 
all domestic advertising class action lawsuits and related claims brought by the FTC and the SAGs.  On November 8, 2012, we were 
served with a Grand Jury Subpoena (“Subpoena”) that was issued by a Grand Jury of the United States District Court for the Northern 
District  of  Ohio,  in  Cleveland,  Ohio  for  documents  and  information  relating  to  past  advertising  claims  for  our  toning  footwear, 
including  Shape-ups  and  Resistance  Runners.    The  Subpoena,  which  seeks  documents  and  information  related  to  outside  studies 
conducted on our toning footwear, appears related to the FTC’s inquiry into our claims and advertising for Shape-ups and our other 
toning  shoe  products.   The  Grand  Jury  investigation  is  in  its  early  stages  and  we  are  fully  cooperating  in  the  process  of  producing 
documents and other information requested.  The Assistant United States Attorney has informed us that neither we nor our employees 
are targets at the present time.  Although we do not believe this Grand Jury investigation will have a material adverse impact on our 
results of operations or financial position, it is too early to predict the timing and outcome of this investigation, if there will be any 
additional regulatory inquiries or whether the final resolution of these matters could have a material adverse impact on our advertising, 
promotional claims, business, results of operations and financial position. 

Our International Sales And Manufacturing Operations Are Subject To The Risks Of Doing Business Abroad, Particularly In 
China,  Which  Could  Affect  Our  Ability  To  Sell  Or  Manufacture  Our  Products  In  International  Markets,  Obtain  Products 
From Foreign Suppliers Or Control The Costs Of Our Products. 

Substantially all of our net sales during the year ended December 31, 2013 were derived from sales of footwear manufactured in 
foreign countries, with most manufactured in China and, to a lesser extent, in Brazil and Vietnam. We also sell our footwear in several 
foreign countries and plan to increase our international sales efforts as part of our growth strategy. Foreign manufacturing and sales 
are  subject  to  a  number  of  risks,  including  the  following:  political  and  social  unrest,  including  terrorism;  changing  economic 
conditions,  including  higher  labor  costs;  increased  costs  of  raw  materials;  currency  exchange  rate  fluctuations;  labor  shortages  and 
work  stoppages; electrical shortages; transportation delays; loss or damage to products in transit; expropriation; nationalization; the 
adjustment, elimination or imposition of domestic and international duties, tariffs, quotas, import and export controls and other non-
tariff barriers; exposure to different legal standards (particularly with respect to intellectual property); compliance with foreign laws; 
and changes in domestic and foreign governmental policies. We have not, to date, been materially affected by any such risks, but we 
cannot  predict  the  likelihood  of  such  developments  occurring  or  the  resulting  long-term  adverse  impact  on  our  business,  results  of 
operations or financial condition. 

In  particular,  because  most  of  our  products  are  manufactured  in  China,  the  possibility  of  adverse  changes  in  trade  or  political 
relations with China, political instability in China, increases in labor costs, the occurrence of prolonged adverse weather conditions or 
a natural disaster such as an earthquake or typhoon in China, or the outbreak of a pandemic disease in China could severely interfere 
with  the  manufacturing  and/or  shipment  of  our  products  and  would  have  a  material  adverse  effect  on  our  operations.  In  addition, 
electrical shortages, labor shortages or work stoppages may extend the production time necessary to produce our orders, and there may 
be  circumstances  in  the  future  where  we  may  have  to  incur  premium  freight  charges  to  expedite  the  delivery  of  product  to  our 
customers.  If  we  incur  a  significant  amount  of  premium  charges  to  airfreight  product  for  our  customers,  our  gross  profit  will  be 
negatively affected if we are unable to collect those charges. 

19 

 
 
 
 
 
 
The Potential Imposition Of Additional Duties, Quotas, Tariffs And Other Trade Restrictions Could Have An Adverse Impact 
On Our Sales And Profitability. 

All of our products manufactured overseas and imported into the United States, the European Union (“EU”) and other countries are 
subject to customs duties collected by customs authorities.   Customs information  submitted by us is routinely  subject to review by 
customs  authorities.    We  are  unable  to  predict  whether  additional  customs  duties,  quotas,  tariffs,  anti-dumping  duties,  safeguard 
measures, cargo restrictions to prevent terrorism or other trade restrictions may be imposed on the importation of our products in the 
future.    Such  actions  could  result  in  increases  in  the  cost  of  our  products  generally  and  might  adversely  affect  the  sales  and 
profitability of Skechers and the imported footwear industry as a whole. 

Many Of Our Retail Stores Depend Heavily On The Customer Traffic Generated By Shopping And Factory Outlet Malls Or 
By Tourism. 

Many of our concept stores are located in shopping malls and some of our factory outlet stores are located in manufacturers’ outlet 
malls where we depend on obtaining prominent locations and the overall success of the malls to generate customer traffic. We cannot 
control the success of individual malls, and an increase in store closures by other retailers may lead to mall vacancies and reduced foot 
traffic. Some of our concept stores occupy street locations that are heavily dependent on customer traffic generated by tourism. Any 
substantial  decrease  in  tourism  resulting  from  an  economic  slowdown,  political,  social  or  military  events  or  otherwise,  is  likely  to 
adversely affect sales in our existing stores, particularly those with street locations. The effects of these factors could reduce sales of 
particular existing stores or hinder our ability to open retail stores in new markets, which could negatively affect our operating results. 

We  Rely  On  Independent  Contract  Manufacturers  And,  As  A  Result,  Are  Exposed  To  Potential  Disruptions  In  Product 
Supply. 

Our  footwear  products  are  currently  manufactured  by  independent  contract  manufacturers.  During  2013  and  2012,  the  top  five 
manufacturers  of  our  products  produced  approximately  59.9%  and  61.6%  of  our  total  purchases,  respectively.  One  manufacturer 
accounted for 37.8% and 33.5% of total purchases during 2013 and 2012, respectively.  One other manufacturer accounted for 7.1% 
and 9.2% of our total purchases during 2013 and 2012, respectively.  We do not have long-term contracts with manufacturers and we 
compete with other footwear companies for production facilities. We could experience difficulties with these manufacturers, including 
reductions in the availability of production capacity, failure to meet our quality control standards, failure to meet production deadlines 
or  increased  manufacturing  costs.  This  could  result  in  our  customers  canceling  orders,  refusing  to  accept  deliveries  or  demanding 
reductions in purchase prices, any of which could have a negative impact on our cash flow and harm our business. 

If our current manufacturers cease doing business with us, we could experience an interruption in the manufacture of our products. 
Although  we  believe  that  we  could  find  alternative  manufacturers,  we  may  be  unable  to  establish  relationships  with  alternative 
manufacturers that will be as favorable as the relationships we have now. For example, new manufacturers may have higher prices, 
less  favorable  payment  terms,  lower  manufacturing  capacity,  lower  quality  standards  or  higher  lead  times  for  delivery.  If  we  are 
unable to provide products consistent with our standards or the manufacture of our footwear is delayed or becomes more expensive, 
our business would be harmed. 

Our  Business  Could  Be  Harmed  If  Our  Contract  Manufacturers,  Suppliers  Or  Licensees  Violate  Labor,  Trade  Or  Other 
Laws. 

We  require  our  independent  contract  manufacturers,  suppliers  and  licensees  to  operate  in  compliance  with  applicable  laws  and 
regulations. Manufacturers are required to certify that neither convicted, forced or indentured labor (as defined under United  States 
law) nor child labor (as defined by law in the manufacturer’s country) is used in the production process, that compensation is paid in 
accordance  with  local  law  and  that  their  factories  are  in  compliance  with  local  safety  regulations.  Although  we  promote  ethical 
business practices and our sourcing personnel periodically visit and monitor the operations of our independent contract manufacturers, 
suppliers and licensees, we do not control them or their labor practices. If one of our independent contract manufacturers, suppliers or 
licensees violates labor or other laws or diverges from those labor practices generally accepted as ethical in the United States, it could 
result in adverse publicity for us, damage our reputation in the United States or render our conduct of business in a particular foreign 
country undesirable or impractical, any of which could harm our business. 

In addition, if we, or our foreign manufacturers, violate United States or foreign trade laws or regulations, we may be subject to 
extra duties, significant monetary penalties, the seizure and the forfeiture of the products we are attempting to import or the loss of our 
import privileges. Possible violations of United States or foreign laws or regulations could include inadequate record keeping of our 

20 

 
 
 
 
 
 
 
 
 
imported  products,  misstatements  or  errors  as  to  the  origin,  quota  category,  classification,  marketing  or  valuation  of  our  imported 
products, fraudulent visas or labor violations. The effects of these factors could render our conduct of business in a particular country 
undesirable or impractical and have a negative impact on our operating results. 

Our Strategies Involve A Number Of Risks That Could Prevent Or Delay The Successful Opening Of New Stores As Well As 
Negatively Impact The Performance Of Our Existing Stores. 

Our ability to open and operate new stores successfully depends on many factors, including, among others: our ability to identify 
suitable store locations, the availability of which is outside of our control; negotiate acceptable lease terms, including desired tenant 
improvement allowances; source sufficient levels of inventory to meet the needs of new stores; hire, train and retain store personnel; 
successfully integrate new stores into our existing operations; and satisfy the fashion preferences in new geographic areas. 

In addition, some or a substantial number of new stores could be opened in regions of the United States in which we currently have 
few  or  no  stores.  Any  expansion  into  new  markets  may  present  competitive,  merchandising  and  distribution  challenges  that  are 
different from those currently encountered in our existing markets. Any of these challenges could adversely affect our business and 
results of operations. In addition, to the extent that any new store openings are in existing markets, we may experience reduced net 
sales volumes in existing stores in those markets. 

We Depend On Key Personnel To Manage Our Business Effectively In A Rapidly Changing Market, And If We Are Unable 
To Retain Existing Personnel, Our Business Could Be Harmed. 

Our future success depends upon the continued services of Robert Greenberg, Chairman of the Board and Chief Executive Officer; 
Michael  Greenberg,  President  and  a  member  of  our  Board  of  Directors;  and  David  Weinberg,  Executive  Vice  President,  Chief 
Operating  Officer,  Chief  Financial  Officer  and  a  member  of  our  Board  of  Directors.  The  loss  of  the  services  of  any  of  these 
individuals or any other  key  employee could  harm  us. Our future success also depends  on our ability  to identify, attract and retain 
additional qualified personnel. Competition for employees in our industry is intense and we may not be successful in attracting and 
retaining such personnel. 

The Disruption, Expense And Potential Liability Associated With  Existing And  Unanticipated Future  Litigation Against Us 
Could Have A Material Adverse Effect On Our Business, Results Of Operations And Financial Condition. 

In addition to the legal matters included in our reserve for loss contingencies, we occasionally become involved in litigation arising 
from  the  normal  course  of  business,  and  we  are  unable  to  determine  the  extent  of  any  liability  that  may  arise  from  any  such 
unanticipated future litigation. We have no reason to believe that there is a reasonable possibility or a probability our company may 
incur a material loss, or a material loss in excess of a recorded accrual, with respect to any other such loss contingencies. However, the 
outcome of litigation is inherently  uncertain and assessments and decisions on defense  and settlement can change significantly  in a 
short period of time. Therefore, although we consider the likelihood of such an outcome to be remote with respect to those matters for 
which we have not reserved an amount for loss contingencies, if one or more of these legal matters were resolved against us in the 
same reporting period for amounts in excess of our expectations, our consolidated financial statements of a particular reporting period 
could  be  materially  adversely  affected.  Further,  any  unanticipated  litigation  in  the  future,  regardless  of  its  merits,  could  also 
significantly divert management’s attention from our operations and result in substantial legal fees being incurred. Such disruptions, 
legal  fees  and  any  losses  resulting  from  these  unanticipated  future  claims  could  have  a  material  adverse  effect  on  our  business, 
consolidated financial statements and financial condition.   

For a discussion of risks related to regulatory inquiries, see the risks discussed on page 19 under “It Is Difficult To Predict The 

Effect Of Regulatory Inquiries About Advertising And Promotional Claims Related To Our Toning Shoe Products.” 

Our Ability To Compete Could Be Jeopardized If We Are Unable To Protect Our Intellectual Property Rights Or If We Are 
Sued For Intellectual Property Infringement. 

We  believe  that  our  trademarks,  design  patents  and  other  proprietary  rights  are  important  to  our  success  and  our  competitive 
position. We use trademarks on nearly all of our products and believe that having distinctive marks that are readily identifiable is an 
important factor in creating a market for our goods, in identifying us and in distinguishing our goods from the goods of others. We 
consider  our  Skechers®,  S  in  Shield  Design,  Performance-S  Shifted  Design,  Shape-ups®,  Twinkle  Toes®,  Bella  Ballerina™, 
Skechers GOrun® and Skechers GOwalk® trademarks to be among our most valuable assets, and we have registered these trademarks 

21 

 
 
 
 
 
 
 
in many countries. In addition, we own many other trademarks that we utilize in marketing our products. We also have a number of 
design patents and a limited number of utility patents covering components and features used in various shoes. We believe that our 
patents  and  trademarks  are  generally  sufficient  to  permit  us  to  carry  on  our  business  as  presently  conducted.  While  we  vigorously 
protect our trademarks against infringement, we cannot guarantee that we will be able to secure patents or trademark protection for our 
intellectual property in the future or that protection will be adequate for future products. Further, we have been sued for patent and 
trademark infringement and cannot be sure that our activities do not and will not infringe on the intellectual property rights of others. 
If  we  are  compelled  to  prosecute  infringing  parties,  defend  our  intellectual  property  or  defend  ourselves  from  intellectual  property 
claims made by others, we may face significant expenses and liability as well as the diversion of management’s attention from our 
business, each of which could negatively impact our business or financial condition. 

In addition, the laws of foreign countries where we source and distribute our products may not protect intellectual property rights 
to the same extent as do the laws of the United States. We cannot assure you that the actions we have taken to establish and protect our 
trademarks and other intellectual property rights outside the United  States  will be adequate to prevent imitation of our products by 
others  or,  if  necessary,  successfully  challenge  another  party’s  counterfeit  products  or  products  that  otherwise  infringe  on  our 
intellectual property rights on the basis of trademark or patent infringement. Continued sales of these products could adversely affect 
our sales and our brand and result in the shift of consumer preference away from our products. We may face significant expenses and 
liability  in  connection  with  the  protection  of  our  intellectual  property  rights  outside  the  United  States,  and  if  we  are  unable  to 
successfully  protect  our  rights  or  resolve  intellectual  property  conflicts  with  others,  our  business  or  financial  condition  could  be 
adversely affected. 

Breaches Or Compromises Of Our Information Security Systems, Information Technology Systems And Our Infrastructure 
To  Support  Our  Business  Could  Result  In  Exposure  Of  Private  Information,  Disruption  Of  Our  Business  And  Damage  To 
Our Reputation, Which Could Harm Our Business, Results Of Operation And Financial Condition. 

We  utilize  information  security  and  information  technology  systems  and  websites  that  allow  for  the  secure  storage  and 
transmission of proprietary or private information regarding our customers, employees, and others, including credit card information 
and personal identification information.  A security breach may expose us to a risk of loss or misuse of this information, litigation, and 
potential liability.  We may not have the resources or technical sophistication to anticipate or prevent rapidly-evolving types of cyber 
attacks.  Attacks may be targeted at us, our customers, or others who have entrusted us with information.  Actual or anticipated attacks 
may cause us to incur costs, including costs to deploy additional personnel and protection technologies, train employees, and engage 
third-party  experts  and  consultants.    Advances  in  computer  capabilities,  new  technological  discoveries,  or  other  developments  may 
result in the technology used by us to protect transaction or other data being breached or compromised.  In addition, data and security 
breaches  can  also  occur  as  a  result  of  non-technical  issues,  including  breach  by  us  or  by  persons  with  whom  we  have  commercial 
relationships that result in the unauthorized release of personal or confidential information.  Any compromise or breach of our cyber 
security systems could result in private information exposure and a violation of applicable privacy and other laws, significant potential 
liability  including  legal  and  financial  costs,  and  loss  of  confidence  in  our  security  measures  by  customers,  which  could  have  an 
adverse effect on our business, financial condition and reputation. 

Natural Disasters Or A Decline In Economic Conditions In California Could Increase Our Operating Expenses Or Adversely 
Affect Our Sales Revenue. 

As of December 31, 2013, a substantial portion of our operations are located in California, including 75 of our retail stores, our 
headquarters  in  Manhattan  Beach,  and  our  domestic  distribution  center  in  Rancho  Belago.  Because  a  significant  portion  of  our  net 
sales  is  derived  from  sales  in  California,  a  decline  in  the  economic  conditions  in  California,  whether  or  not  such  decline  spreads 
beyond California, could materially adversely affect our business. Furthermore, a natural disaster or other catastrophic event, such as 
an earthquake or wild fires affecting California, could significantly disrupt our business including the operation of our only domestic 
distribution  center.  We  may  be  more  susceptible  to  these  issues  than  our  competitors  whose  operations  are  not  as  concentrated  in 
California. 

One  Principal  Stockholder  Is  Able  To  Control  Substantially  All  Matters  Requiring  Approval  By  Our  Stockholders  And 
Another Stockholder Is Able To Exert Significant Influence Over All Matters Requiring A Vote Of Our Stockholders, And 
Their Interests May Differ From The Interests Of Our Other Stockholders. 

As of December 31, 2013, our Chairman of the Board and Chief Executive Officer, Robert Greenberg, beneficially owned 63.6% 
of our outstanding Class B common shares, members of Mr. Greenberg’s immediate family beneficially owned an additional 15.4% of 
our outstanding Class B common shares, and Gil Schwartzberg, trustee of several trusts formed by Mr. Greenberg and his  wife for 

22 

 
 
 
 
 
 
 
estate  planning  purposes,  beneficially  owned  20.4%  of  our  outstanding  Class  B  common  shares.  The  holders  of  Class  A  common 
shares and Class B common shares have identical rights except that holders of Class A common shares are entitled to one vote per 
share while holders of Class B common shares are entitled to ten votes per share on all matters submitted to a vote of our stockholders. 
As a result, as of December 31, 2013, Mr. Greenberg beneficially owned 46.5% of the aggregate number of votes eligible to be cast by 
our  stockholders,  and  together  with  shares  beneficially  owned  by  other  members  of  his  immediate  family,  Mr.  Greenberg  and  his 
immediate  family  beneficially  owned  58.5%  of  the  aggregate  number  of  votes  eligible  to  be  cast  by  our  stockholders,  and  Mr. 
Schwartzberg  beneficially  owned  14.9%  of  the  aggregate  number  of  votes  eligible  to  be  cast  by  our  stockholders.  Therefore,  Mr. 
Greenberg is able to control substantially all  matters requiring approval by our stockholders, and Mr. Schwartzberg is able to exert 
significant  influence  over  all  matters  requiring  approval  by  our  stockholders.  Matters  that  require  the  approval  of  our  stockholders 
include  the  election  of  directors  and  the  approval  of  mergers  or  other  business  combination  transactions.  Mr.  Greenberg  also  has 
significant influence over our management and operations. As a result of such influence, certain transactions are not likely without the 
approval of Messrs. Greenberg and Schwartzberg, including proxy contests, tender offers, open  market purchase programs or other 
transactions that can give our stockholders the opportunity to realize a premium over the then-prevailing market prices for their shares 
of our Class A common shares. Because Messrs. Greenberg’s and Schwartzberg’s interests may differ from the interests of the other 
stockholders, their ability to significantly influence or substantially control, respectively, actions requiring stockholder approval may 
result  in  our  company  taking  action  that  is  not  in  the  interests  of  all  stockholders.  The  differential  in  the  voting  rights  may  also 
adversely  affect  the  value  of  our  Class  A  common  shares  to  the  extent  that  investors  or  any  potential  future  purchaser  view  the 
superior voting rights of our Class B common shares to have value. 

Our Charter Documents And Delaware Law May Inhibit A Takeover, Which May Adversely Affect The Value Of Our Stock. 

Provisions of Delaware law, our certificate of incorporation or our bylaws could make it more difficult for a third party to acquire 
us,  even  if  closing  such  a  transaction  would  be  beneficial  to  our  stockholders.  Mr.  Greenberg’s  substantial  beneficial  ownership 
position, together with the authorization of Preferred Stock, the disparate voting rights between our Class A Common Stock and Class 
B Common Stock, the classification of our Board of Directors and the lack of cumulative voting in our certificate of incorporation and 
bylaws, may have the effect of delaying, deferring or preventing a change in control, may discourage bids for our Class A Common 
Stock at a premium over the market price of the Class A Common Stock and may adversely affect the market price of our Class A 
Common Stock. 

ITEM 1B.  UNRESOLVED STAFF COMMENTS 

None. 

23 

 
 
 
 
 
 
ITEM 2. 

PROPERTIES 

Our  corporate  headquarters  are  located  at  three  properties  in  Manhattan  Beach,  California,  which  consist  of  an  aggregate  of 

approximately 143,000 square feet. We own our corporate headquarters.  

Our U.S. distribution center is a 1.8 million square-foot facility located on approximately 110 acres in Rancho Belago, California. 
We are leasing the distribution center from a joint venture, HF Logistics-SKX (the “JV”), that we formed with HF Logistics I, LLC 
(“HF”) in January 2010 for the purpose of building and operating the facility.  The lease for this facility expires in 2031, with a base 
rent of $940,695 per month, or approximately $11.3 million per year.  The JV is included in our consolidated financial statements. 

Our  European  distribution  center  consists  of  490,000  square-foot  facilities  in  Liege,  Belgium  currently  under  two  concurrent 
operating leases that expire in 2029, with base rent of approximately $3.0 million per year. The lease agreements also provide for early 
termination rights at five-year intervals upon 12-month advance notice in writing to terminate the lease. We did not exercise the first 
such early termination right prior to April 1, 2013. 

All of our domestic retail stores and showrooms are leased with terms expiring between April 2014 and January 2024. The leases 
provide for rent escalations tied to either increases in the lessor’s operating expenses, fluctuations in the consumer price index in the 
relevant geographical area or a percentage of the store’s gross sales in excess of the base annual rent.  Total base rent expense related 
to our domestic retail stores and showrooms was $48.1 million for the year ended December 31, 2013. 

We  also  lease  all  of  our  international  administrative  offices,  retail  stores  and  showrooms  located  in  Canada,  Switzerland,  the 
United Kingdom, Germany, France, Spain, Italy, the Netherlands, Brazil, Malaysia, China, Hong Kong, Japan, Chile, Singapore, India 
and  Portugal.  The  property  leases  expire  at  various  dates  between  May  2014  and  April  2025.    Total  base  rent  for  the  leased 
administrative properties aggregated approximately $29.8 million for the year ended December 31, 2013. 

ITEM 3. 

LEGAL PROCEEDINGS 

Our claims and advertising for our toning products including for our Shape-ups are subject to the requirements of, and routinely 
come under review by regulators including the U.S. Federal Trade Commission (“FTC”), states’ Attorneys General and government 
and quasi-government regulators in foreign countries. We are currently responding to requests for information regarding our claims 
and  advertising  from  regulatory  and  quasi-regulatory  agencies  in  several  countries  and  are  fully  cooperating  with  those  requests. 
While  we  believe  that  our  claims  and  advertising  with  respect  to  our  core  toning  products  are  supported  by  scientific  tests,  expert 
opinions  and  other  relevant  data,  and  while  we  have  been  successful  in  defending  our  claims  and  advertising  in  several  different 
countries,  we  have  discontinued  using  certain  test  results  and  we  periodically  review  and  update  our  claims  and  advertising.    The 
regulatory  inquiries  may  conclude  in  a  variety  of  outcomes,  including  the  closing  of  the  inquiry  with  no  further  regulatory  action, 
settlement  of  any  issues  through  changes  in  its  claims  and  advertising,  settlement  of  any  issues  through  payment  to  the  regulatory 
entity, or litigation. 

As  we  disclosed  in  previous  periodic  SEC  filings,  the  FTC  and  Attorneys  General  for  44  states  and  the  District  of  Columbia 
(“SAGs”) had been reviewing the claims and advertising for Shape-ups and our other toning shoe products.  We also disclosed that we 
had  been  named  as  a  defendant  in  multiple  consumer  class  actions  challenging  our  claims  and  advertising  for  our  toning  shoe 
products,  including  Shape-ups.    On  May  16,  2012,  we  announced  that  we  had  settled  all  domestic  legal  proceedings  relating  to 
advertising claims made in connection with the marketing of our toning shoe products.  Under the terms of the global settlement—
without  admitting  any  fault  or  liability,  with  no  findings  being  made  that  our  company  had  violated  any  law,  and  with  no  fines  or 
penalties being imposed—we have made payments in the aggregate amount of $50 million to settle and finally resolve the domestic 
advertising  class  action  lawsuits  and  related  claims  brought  by  the  FTC  and  the  SAGs.    The  FTC  Stipulated  Final  Judgment  was 
approved by the United States District Court for the Northern District of Ohio on July 12, 2012.  Consent judgments in the 45 SAG 
actions have been approved and entered by courts in those jurisdictions.  On May 13, 2013, the United States District Court for the 
Western District of Kentucky entered an order finally approving the nationwide consumer class action settlement, and the time for any 
appeals from that final approval order has expired.  

On November 8, 2012, we were served with a Grand Jury Subpoena (“Subpoena”) for documents and information relating to our 
past advertising claims for our toning footwear, including Shape-ups and Resistance Runners.   The Subpoena was issued by a Grand 
Jury of the United States District Court for the Northern District of Ohio, in Cleveland, Ohio.  The Subpoena seeks documents and 

24 

 
 
 
 
 
 
 
 
information related to outside studies conducted on our toning footwear.   This Subpoena appears to grow out of the FTC’s inquiry 
into our claims and advertising for Shape-ups and our other toning shoe products, which we settled with the FTC, SAGs and consumer 
class as part of a global settlement, as set forth above.   We are fully cooperating and are in the process of producing documents and 
other information requested in the Subpoena.  The Assistant United States Attorney has informed us that neither our company nor our 
employees are targets at the present time.  Although we do not believe this matter will have a material adverse impact on our results of 
operations  or  financial  position,  it  is  too  early  to  predict  the  timing  and  outcome  of  this  matter  or  reasonably  estimate  a  range  of 
potential losses, if any. 

The toning footwear category, including our Shape-ups products, has also been the subject of some media attention arising from a 
number  of  consumer  complaints  and  lawsuits  alleging  injury  while  wearing  Shape-ups.    We  believe  our  products  are  safe  and  are 
defending ourselves from these media stories and injury lawsuits.  It is too early to predict the outcome of any case or inquiry, whether 
there will be future personal injury cases filed, whether adverse results in any single case or in the aggregate would have a material 
adverse impact on our results of operations or financial position, and whether insurance coverage will be adequate to cover any losses. 

Patty Tomlinson v. Skechers U.S.A., Inc. — On January 13, 2011, Patty Tomlinson filed a lawsuit against our company in Circuit 
Court  in  Washington  County,  Arkansas,  Case  No. CV11-121-7.    The  complaint  alleges,  on  her  behalf  and  on  behalf  of  all  others 
similarly situated, that our advertising for Shape-ups violates Arkansas’ Deceptive Trade Practices Act, constitutes a breach of certain 
express and implied warranties, and is resulting in unjust enrichment (the “Tomlinson action”).  The complaint seeks certification of a 
statewide class, compensatory damages, prejudgment interest, and attorneys’ fees and costs.  On February 18, 2011, we removed the 
case to the United States District Court for the Western District of Arkansas, where it  was pending as Patty Tomlinson v. Skechers 
U.S.A., Inc., CV 11-05042 JLH.  On March 21, 2011, Ms. Tomlinson moved to remand the action back to Arkansas state court, which 
motion we opposed.  On May 25, 2011, the Court ordered the case remanded to Arkansas state court and denied our motion to dismiss 
or transfer as moot, but stayed the remand pending completion of appellate review.    On September 11, 2012, the District Court lifted 
its  stay and remanded this case to the Circuit Court of Washington County,  Arkansas.   On  October 11, 2012, by stipulation of the 
parties, the state Circuit Court issued an order staying the case.  On August 13, 2012, the United States District Court for the Western 
District  of  Kentucky  granted  preliminary  approval  of  the  nationwide  consumer  class  action  settlement  in  Grabowski  v.  Skechers 
U.S.A., Inc. Case No. 3:12-CV-00204, and  Morga v. Skechers U.S.A., Inc., Case No. 3:12-CV-00205 (the “Grabowski/Morga  class 
actions”), and issued a preliminary injunction enjoining the continued prosecution of the Tomlinson action, among other cases.  On 
May  13,  2013,  the  Court  in  the  Grabowski/Morga  class  actions  entered  an  order  finally  approving  the  nationwide  consumer  class 
action  settlement,  and  the  time  for  any  appeals  therefrom  has  expired.    The  settlement  in  the  Grabowski/Morga  class  actions  is 
expected entirely to resolve the class claims brought by the plaintiff in Tomlinson. 

Elma Boatright and Sharon White v. Skechers U.S.A., Inc., Skechers U.S.A., Inc. II and Skechers Fitness Group — On February 
15, 2012, Elma Boatright and Sharon White filed a lawsuit against our company in the United States District Court for the Western 
District  of  Kentucky,  Case  No.  3:12-cv-87-S.    The  complaint  alleges,  on  behalf  of  the  named  plaintiffs  and  all  others  similarly 
situated, that our advertising for Shape-ups is false and misleading, thereby constituting a breach of contract, breach of implied and 
express warranties, fraud, and resulting in unjust enrichment.  The complaint seeks certification of a nationwide class, compensatory 
damages, and attorneys’ fees and costs.  On March 6, 2012, the named plaintiffs filed a motion to consolidate this action with In re 
Skechers  Toning  Shoe  Products  Liability  Litigation,  case  no.  11-md-02308-TBR.    On  August  13,  2012,  the  United  States  District 
Court  for  the  Western  District  of  Kentucky  granted  preliminary  approval  of  the  consumer  class  action  settlement  agreement  in  the 
Grabowski/Morga  class  actions  (described  above),  and  issued  a  preliminary  injunction  enjoining  the  continued  prosecution  of  this 
action.    On  May  13,  2013,  the  Court  in  the  Grabowski/Morga  class  actions  entered  an  order  finally  approving  the  nationwide 
consumer class action settlement, and the time for any appeals therefrom has expired.  The settlement in the Grabowski/Morga class 
actions is expected entirely to resolve the class claims brought by the plaintiff in Boatright. 

Jason  Angell  v.  Skechers  U.S.A.,  Inc.,  Skechers  U.S.A.,  Inc.  II  and  Skechers  U.S.A.  Canada,  Inc.  —  On  April  12,  2012,  Jason 
Angell  filed  a  motion  to  authorize  the  bringing  of  a  class  action  in  the  Superior  Court  of  Québec,  District  of  Montréal.    Petitioner 
Angell seeks to bring a class action on behalf of all residents of Canada (or in the alternative, all residents of Québec) who purchased 
Skechers Shape-ups footwear.  Petitioner’s motion alleges that we have marketed Shape-ups through the use of false and misleading 
advertisements and representations about the products’ ability to provide  health benefits  to users.   The  motion requests the Court’s 
authorization  to  institute  a  class  action  seeking  damages  (including  damages  for  bodily  injury),  punitive  damages,  and  injunctive 
relief.    Petitioner’s  motion  was  formally  presented  to  the  Court  on  June  29,  2012.    At  a  mediation  held  on  February  28,  2013,  the 
parties reached an agreement in principle to settle the Angell action (as well as the Niras and Dedato actions described below) through 
authorization  by  the  Québec  Superior  Court  of  a  nationwide  settlement  class.    The  parties  are  currently  finalizing  the  terms  of  the 
settlement agreement.  If the motion for approval of the class action settlement is denied or approval is reversed on appeal, we cannot 
predict the outcome of the Angell action or a reasonable range of potential losses or whether the outcome of the Angell action would 

25 

 
 
 
 
have a material adverse impact on our results of operations or financial position in excess of the settlement. 

Brenda  Davies/Kourtney  Smith  v.  Skechers  U.S.A,  Inc.,  Skechers  U.S.A.,  Inc.  II,  and  Skechers  U.S.A.  Canada  Inc.  —  On 
September 5, 2012, Brenda Davies filed a Statement of Claim in the Court of Queen’s Bench in Edmonton, Alberta, on behalf of all 
residents of Canada who purchased Skechers Shape-ups footwear.  The Statement of Claim alleges that Skechers marketed Shape-ups 
through the use of false and misleading advertisements and representations about the products’ ability to provide fitness benefits to 
users.    The  Statement  of  Claim  seeks  damages  (including  damages  for  bodily  injury),  restitution,  punitive  damages,  and  injunctive 
relief.    On  or  about  November  21,  2013,  an  Amended  Statement  of  Claim  was  filed  to  substitute  a  new  representative  plaintiff, 
Kourtney Smith, in place of Ms. Davies and to allege substantially the same claims as in the original Statement of Claim with respect 
to all Skechers toning footwear sold to residents of Canada.  Skechers has not yet responded to the Amended Statement of Claim.  The 
settlement in the Angell, Niras, and Dedato class actions (described above and below), if finally approved by the Court and affirmed 
on appeal in the event an appeal is taken, is expected entirely to resolve the class claims brought by the plaintiff in Davies/Smith.  If 
the motion for approval of the class action settlement is denied or approval is reversed on appeal, we cannot predict the outcome of the 
Davies/Smith action or a reasonable range of potential losses or whether the outcome of the Davies/Smith action would have a material 
adverse impact on our results of operations or financial position in excess of the settlement.   

George  Niras  v.  Skechers  U.S.A.,  Inc.,  Skechers  U.S.A.,  Inc.  II,  and  Skechers  U.S.A.  Canada  Inc.  —  On  September  21,  2012, 
George Niras filed a Statement of Claim in the Ontario Superior Court of Justice on behalf of all residents of Canada who purchased 
Shape-ups,  Resistance  Runner,  Shape-ups  Toners/Trainers,  or  Tone-ups.    The  Statement  of  Claim  alleges  that  Skechers  marketed 
these toning shoes through the use of false and misleading advertisements and representations about the products’ ability to provide 
health  benefits  to  users.    The  Statement  seeks  damages,  restitution,  punitive  damages,  and  injunctive  relief.    Skechers  has  not  yet 
responded to the Statement.   At a mediation held on February 28, 2013, the parties reached an agreement in principle to settle the 
Niras  action  (as  well  as  the  Angell  action  described  above  and  the  Dedato  action  described  below)  through  authorization  by  the 
Québec Superior Court of a nationwide settlement class.  The parties are currently finalizing the terms of the settlement agreement.  It 
is anticipated that the agreement  will provide for the  voluntary discontinuance (dismissal) of the Niras action  upon approval of the 
settlement by the Québec Superior Court.  If the motion for approval of the class action settlement is denied or approval is reversed on 
appeal,  we  cannot  predict  the  outcome  of  the  Niras  action  or  a  reasonable  range  of  potential  losses  or  whether  the  outcome  of  the 
Niras action would have a material adverse impact on our results of operations or financial position in excess of the settlement. 

Frank Dedato v. Skechers U.S.A., Inc. and Skechers U.S.A. Canada, Inc. — On or about November 5, 2012, Frank Dedato filed a 
Statement of Claim in Ontario Superior Court of Justice on behalf of all residents of Canada who purchased Shape-ups, Tone-ups or 
Resistance  Runner  footwear.    The  Statement  of  Claim  alleges  that  Skechers  has  allegedly  made  misleading  statements  about  its 
footwear products’ ability to provide fitness benefits to users.  The Statement of Claim seeks damages, restitution, punitive damages, 
and  injunctive  relief.    Skechers  has  not  yet  responded  to  the  Statement  of  Claim.    At  a  mediation  held  on  February  28,  2013,  the 
parties reached an agreement in principle to settle the Dedato action (as well as the Angell and Niras actions described above) through 
authorization  by  the  Québec  Superior  Court  of  a  nationwide  settlement  class.    The  parties  are  currently  finalizing  the  terms  of  the 
settlement  agreement.    It  is  anticipated  that  the  agreement  will  provide  for  the  voluntary  discontinuance  (dismissal)  of  the  Dedato 
action  upon  approval  of  the  settlement  by  the  Québec  Superior  Court.    If  the  motion  for  approval  of  the  class  action  settlement  is 
denied or approval is reversed on appeal, we cannot predict the outcome of the Dedato action or a reasonable range of potential losses 
or whether the outcome of the Dedato action would have a material adverse impact on our results of operations or financial position in 
excess of the settlement. 

Esteban  Chavez  v.  Skechers  U.S.A.,  Inc.  —  On  September  18,  2012,  Esteban  Chavez  filed  a  class  action  lawsuit  against  our 
company in the Superior Court of the State of California for the County of Los Angeles, Case No. BC492357, alleging violations of 
the California Labor Code, including unpaid overtime, unpaid minimum wages, non-compliant wage statements, and wages not timely 
paid upon termination.  The complaint seeks actual, consequential and incidental losses and damages; general and special damages; 
civil,  statutory  and  waiting  time  penalties;  restitution  of  unpaid  wages;  injunctive  relief;  attorneys’  fees  and  costs;  pre-judgment 
interest on unpaid compensation; and appointment of a receiver.  On September 25, 2012, the Court issued an order staying the action 
until an initial status conference that was held on December 19, 2012.  This case was dismissed on July 18, 2013 by plaintiff’s counsel 
as largely duplicative of the class action claims in Roneshia Sayles v. Skechers U.S.A., Inc., which is discussed below.  

Roneshia Sayles v. Skechers U.S.A., Inc. — On October 2, 2012, Roneshia Sayles filed a class action lawsuit against our company 
in the Superior Court of the State of California for the County of Los Angeles, Case No. BC473067.   The complaint involves a wage 
and hour claim, alleging violations of the California Labor Code, including unpaid time for certain breaks and when retail employees’ 
bags are checked upon leaving the store at the ends of their shifts.  The complaint seeks actual, consequential and incidental losses and 
damages;  general  and  special  damages;  civil,  statutory  and  waiting  time  penalties;  restitution  of  unpaid  wages;  injunctive  relief; 

26 

 
 
 
 
 
attorneys’ fees and costs; pre-judgment interest on unpaid compensation.  In January 2014, the parties entered into a Stipulation and 
Settlement of Class Action Claims (the “Settlement”).  The Settlement still has to be approved by the Court.   In the event that the 
Settlement is not approved by the Court, it is too early to predict the outcome of the litigation or a reasonable range of potential losses 
and whether an adverse result would have a material adverse impact on our results of operations or financial position, we believe we 
have meritorious defenses, vehemently deny the allegations, and intend to defend the case vigorously. 

  Personal Injury Lawsuits Involving Shape-ups — As previously reported, on February 20, 2011, Skechers U.S.A., Inc., Skechers 
U.S.A., Inc. II and Skechers Fitness Group were named as defendants in a lawsuit that alleged, among other things, that Shape-ups are 
defective and unreasonably dangerous, negligently designed and/or manufactured, and do not conform to representations made by our 
company, and that  we failed to provide adequate  warnings of alleged risks associated  with Shape-ups.  In total,  we are named as a 
defendant in 760 currently pending cases (some on behalf of multiple plaintiffs) that assert further varying injuries but employ similar 
legal  theories  and  assert  similar  claims  to  the  first  case,  as  well  as  claims  for  breach  of  express  and  implied  warranties,  loss  of 
consortium,  and  fraud.   Although  there  are  some  variations  in  the  relief  sought,  the  plaintiffs  generally  seek  compensatory  and/or 
economic damages, exemplary and/or punitive damages, and attorneys’ fees and costs.  On December 19, 2011, the Judicial Panel on 
Multidistrict Litigation issued an order establishing a multidistrict litigation (“MDL”) proceeding in the United States District Court 
for the Western District of Kentucky entitled In re Skechers Toning Shoe Products Liability Litigation, case no. 11-md-02308-TBR, 
that currently encompasses 704 personal injury cases that were initiated as individual lawsuits in the MDL or in various federal courts 
and 22 claims submitted by plaintiff fact sheets.  Skechers U.S.A., Inc., Skechers U.S.A., Inc. II and Skechers Fitness Group are also 
named defendants in 51 pending personal injury actions filed in the Superior Court of California in Los Angeles (“LASC”) that have 
been brought on behalf of 632 individual plaintiffs.  Additionally, there currently are 5 personal injury actions pending in various state 
courts.     

Since 2011, a total of 777 personal injury cases have been filed in or transferred to the MDL proceeding.  Additionally, 414 unfiled 
claims have been submitted by plaintiff fact sheets for mediation purposes in the MDL proceeding.  The Company has resolved 335 
personal  injury  claims  in  the  MDL  proceedings,  51  that  were  filed  as  formal  actions  and  284  that  were  submitted  by  plaintiff  fact 
sheets.   Skechers  has  also  settled  93  claims  in  principle—16  filed  cases  and  77  claims  submitted  by  plaintiff  fact  sheets—and 
anticipates  that  those  settlements  will  finalized  in  the  near  term.   Six  cases  in  the  MDL  proceeding  have  been  dismissed  either 
voluntarily or on motions by Skechers and 31 unfiled claims submitted by plaintiff fact sheet have been abandoned.   

In the coordinated LASC proceedings, a total of 54 personal injury actions have been filed on behalf of 673 individual plaintiffs.  
Two actions, brought on behalf of a total of 4 plaintiffs, have been dismissed.  Settlements with all 17 plaintiffs in another action have 
either been finalized or reached in principle, and Skechers anticipates that action will be dismissed in the near term.  The claims of 20 
additional plaintiffs have been dismissed in whole, and the claims of 16 persons have been dismissed in part, either voluntarily or on 
motions by Skechers.     

In other state courts, a total 16 personal injury actions have been filed that were not removed to federal court and transferred to the 
MDL or coordinated in the LASC proceedings.  Ten of those actions have been resolved and dismissed, and Skechers has reached a 
settlement in principle in an eleventh matter that it anticipates will be dismissed in the near term. 

  The personal injury cases in the MDL and LASC proceedings are in many instances solicited and handled by the same plaintiff’s 
law firms.  It is too early to predict the outcome of any case, whether there will be future personal injury cases filed, whether adverse 
results  in  any  single  case  or  in  the  aggregate  would  have  a  material  adverse  impact  on  our  operations  or  financial  position,  and 
whether  insurance  coverage  will  be  adequate  to  cover  any  losses.  Notwithstanding,  we  believe  we  have  meritorious  defenses, 
vehemently deny the allegations and intend to defend each of these cases vigorously. 

Gloria Basaraba v. Robert Greenberg, et al. — On July 15, 2013, plaintiff Gloria Basaraba moved to file under seal a shareholder 
derivative complaint against Skechers, nine individual members of its Board of Directors and a former employee in the United States 
District Court for the Central District of California, Case No. CV13-5061.  The complaint included allegations of breach of fiduciary 
duties, gross mismanagement, waste of corporate assets and unjust enrichment based on the development of Skechers’ toning footwear 
products, advertising and marketing activities relating thereto, and subsequent litigation involving those issues.  The complaint sought 
compensatory damages, a court order directing Skechers to reform and improve their corporate governance and internal procedures, 
and attorneys’ fees, costs and expenses.  On August 26, 2013, the Court denied plaintiff’s motion to seal and ordered that she file an 
operative complaint.  On September 5, 2013, plaintiff filed the operative complaint against the same defendants, except for the former 
employee.  The operative complaint seeks to recover under the same causes of action as in the prior complaint on the basis of many of 
the same allegations.  On November 12, 2013 and November 15, 2013, the individual defendants and Skechers respectively moved to 
dismiss the complaint.  Under the parties’ stipulated briefing schedule, the  motions are currently  set for hearing on April 21, 2014.  

27 

 
 
 
 
 
 
 
 
 
 
Discovery has not yet commenced.  While it is too early to predict the outcome of litigation or a reasonable range of potential losses 
and  whether  an  adverse  result  would  have  a  material  adverse  impact  on  our  results  of  operations  or  financial  position,  Skechers 
believes this lawsuit is without merit and intends to vigorously defend against the allegations. 

In addition to the matters included in its reserve for loss contingencies, we occasionally become involved in litigation arising from 
the normal course of business, and we are unable to determine the extent of any liability that may arise from any such unanticipated 
future litigation.  We have no reason to believe that there is a reasonable possibility or a probability that we may incur a material loss, 
or  a  material  loss  in  excess  of  a  recorded  accrual,  with  respect  to  any  other  such  loss  contingencies.    However,  the  outcome  of 
litigation is inherently uncertain and assessments and decisions on defense and settlement can change significantly in a short period of 
time. Therefore, although we consider the likelihood of such an outcome to be remote with respect to those matters for which we have 
not reserved an amount for loss contingencies, if one or more of these legal matters were resolved against our company in the same 
reporting period for amounts in excess of our expectations, our consolidated financial statements of a particular reporting period could 
be materially adversely affected. 

ITEM 4.  MINE SAFETY DISCLOSURES 

Not applicable. 

28 

 
 
 
 
PART II 

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND 

ISSUER PURCHASES OF EQUITY SECURITIES 

Our Class A Common Stock trades on the New York Stock Exchange under the symbol “SKX.”  The following table sets forth, for 

the periods indicated, the high and low sales prices of our Class A Common Stock.  

   LOW    

   HIGH   

YEAR ENDED DECEMBER 31, 2012 
First Quarter ........................................................  
$  11.21 
Second Quarter ....................................................     12.50 
Third Quarter.......................................................     18.07 
Fourth Quarter .....................................................     15.18 
YEAR ENDED DECEMBER 31, 2013 
First Quarter ........................................................  
$  17.02 
Second Quarter ....................................................     19.99 
Third Quarter.......................................................     23.93 
Fourth Quarter .....................................................     26.62 

$  14.70  
  21.50 
  22.37 
  20.74 

$  22.61 
  24.50 
  31.56 
  34.95 

HOLDERS 

As of February 15, 2014, there were 108 holders of record of our Class A Common Stock (including holders who are nominees for 
an undetermined number of beneficial owners) and 29 holders of record of our Class B Common Stock. These figures do not include 
beneficial owners who hold shares in nominee name. The Class B Common Stock is not publicly traded but each share is convertible 
upon request of the holder into one share of Class A Common Stock. 

DIVIDEND POLICY 

Earnings have been and will be retained for the foreseeable future in the operations of our business. We have not declared or paid 
any  cash  dividends  on  our  Class  A  Common  Stock  and  do  not  anticipate  paying  any  cash  dividends  in  the  foreseeable  future.  Our 
current policy is to retain all of our earnings to finance the growth and development of our business. 

EQUITY COMPENSATION PLAN INFORMATION 

Our equity compensation plan information is provided as set forth in Part III, Item 12 of this annual report. 

29 

  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PERFORMANCE GRAPH 

The following graph demonstrates the total return to stockholders of our company’s Class A Common Stock from December 31, 
2008 to December 31, 2013, relative to the performance of the Russell 2000 Index, which includes our Class A Common Stock, the 
new peer group index and the old peer group index, both of which are believed to include companies engaged in businesses similar to 
ours  The old peer group index consists of four companies:  Nike, Inc., adidas AG, Steven Madden, Ltd., and Wolverine World Wide, 
Inc., but  the index excludes  K-Swiss Inc.,  which  was  included in prior  years, as the company  was taken private in  April 2013 and 
stock price information is no longer available.  The new peer group index has been added to the performance graph because the old 
peer group index has decreased from eight companies to only four companies since the index was formed.  With the addition of Crocs, 
Inc. and Deckers Outdoor Corporation to the four remaining companies from the old peer group index, we believe that the new peer 
group  index  with  these  six  companies  is  a  more  accurate  representation  of  stock  performance  of  the  public  companies  that  we 
currently compete with in the footwear industry. 

The graph assumes an investment of $100 on December 31, 2008 in each of our company’s Class A Common Stock and the stocks 
comprising each of the Russell 2000 Index and the customized peer group index.  Each of the indices assumes that all dividends were 
reinvested.    The  stock  performance  of  our  company’s  Class  A  Common  Stock  shown  on  the  graph  is  not  necessarily  indicative  of 
future performance.  We will not make nor endorse any predictions as to our future stock performance. 

(cid:18)(cid:75)(cid:68)(cid:87)(cid:4)(cid:90)(cid:47)(cid:94)(cid:75)(cid:69)(cid:3)(cid:75)(cid:38)(cid:3)(cid:1009)(cid:3)(cid:122)(cid:28)(cid:4)(cid:90)(cid:3)(cid:18)(cid:104)(cid:68)(cid:104)(cid:62)(cid:4)(cid:100)(cid:47)(cid:115)(cid:28)(cid:3)(cid:100)(cid:75)(cid:100)(cid:4)(cid:62)(cid:3)(cid:90)(cid:28)(cid:100)(cid:104)(cid:90)(cid:69)

(cid:936)(cid:1008)(cid:1004)(cid:1004)

(cid:936)(cid:1007)(cid:1009)(cid:1004)

(cid:936)(cid:1007)(cid:1004)(cid:1004)

(cid:936)(cid:1006)(cid:1009)(cid:1004)

(cid:936)(cid:1006)(cid:1004)(cid:1004)

(cid:936)(cid:1005)(cid:1009)(cid:1004)

(cid:936)(cid:1005)(cid:1004)(cid:1004)

(cid:936)(cid:1009)(cid:1004)

(cid:936)(cid:1004)

(cid:1005)(cid:1006)(cid:876)(cid:1004)(cid:1012)

(cid:1005)(cid:1006)(cid:876)(cid:1004)(cid:1013)

(cid:1005)(cid:1006)(cid:876)(cid:1005)(cid:1004)

(cid:1005)(cid:1006)(cid:876)(cid:1005)(cid:1005)

(cid:1005)(cid:1006)(cid:876)(cid:1005)(cid:1006)

(cid:1005)(cid:1006)(cid:876)(cid:1005)(cid:1007)

(cid:94)(cid:364)(cid:286)(cid:272)(cid:346)(cid:286)(cid:396)(cid:400)(cid:3)(cid:104)(cid:856)(cid:94)(cid:856)(cid:4)(cid:856)(cid:853)(cid:3)(cid:47)(cid:374)(cid:272)(cid:856)

(cid:90)(cid:437)(cid:400)(cid:400)(cid:286)(cid:367)(cid:367)(cid:3)(cid:1006)(cid:1004)(cid:1004)(cid:1004)

(cid:75)(cid:367)(cid:282)(cid:3)(cid:87)(cid:286)(cid:286)(cid:396)(cid:3)(cid:39)(cid:396)(cid:381)(cid:437)(cid:393)

(cid:69)(cid:286)(cid:449)(cid:3)(cid:87)(cid:286)(cid:286)(cid:396)(cid:3)(cid:39)(cid:396)(cid:381)(cid:437)(cid:393)

12/08 

12/09 

12/10 

12/11 

12/12 

12/13 

Skechers U.S.A., Inc. 
Russell 2000 
Old Peer Group 
New Peer Group 

100.00 
100.00 
100.00 
100.00 

229.41 
127.17 
136.82 
137.61 

156.01 
161.32 
174.87 
183.34 

94.54 
154.59 
193.79 
200.26 

144.31 
179.86 
226.93 
227.05 

258.42 
249.69 
344.35 
345.56 

30 

 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
ITEM 6. 

SELECTED FINANCIAL DATA 

The following tables set forth our company’s selected consolidated financial data as of and for each of the years in the five-year 
period  ended  December  31,  2013  and  should  be  read  in  conjunction  with  our  audited  consolidated  financial  statements  and  notes 
thereto included under Part II, Item 8 of this annual report. 

(In thousands, except net earnings (loss) per share) 

STATEMENT OF OPERATIONS DATA: 

2013 

       YEARS ENDED DECEMBER 31, 
           2010 

          2011 

         2012 

Net sales .............................................................................    $  1,846,361   $  1,560,321   $  1,606,016 
Gross profit ........................................................................    
623,748 
(133,793)   
Earnings (loss) from operations .........................................    
(131,047)   
Earnings (loss) before income taxes (benefit) ....................    
(67,484)   
Net earnings (loss) attributable to Skechers U.S.A., Inc. ...    
  Net earnings (loss) per share:(1) 

818,792   
93,609   
82,215   
54,788   

683,326   
22,319   
10,473   
9,512   

 $  2,006,868 
911,906 
195,568 
196,603 
136,148 

2009 

 $  1,436,440 
621,010 
70,255 
71,110 
54,699 

  Basic ...........................................................................  
  Diluted........................................................................     

1.09 
1.08    

0.19 
0.19    

  Weighted average shares:(1) 

  Basic ...........................................................................  
  Diluted........................................................................    

50,363 
50,563   

49,495 
49,942   

(1.39) 
(1.39) 

48,491 
48,491 

2.87 
2.78 

47,433 
49,050 

1.18 
1.16 

46,341 
47,105 

BALANCE SHEET DATA: 

2013 

         2012 

          2011 

           2010 

2009 

       AS OF DECEMBER 31, 

  Working capital .............................................................    $ 
578,885 
  Total assets ....................................................................     1,408,570    1,340,220    1,281,888 
76,531 
  Long-term borrowings, excluding current installments .    
852,561 
  Skechers U.S.A., Inc. equity ..........................................    

116,488   
930,322   

128,517   
875,969   

704,506   $ 

647,771   $ 

 $ 

 $ 
666,054 
  1,304,794 
51,650 
908,203 

558,468 
995,552 
15,641 
745,922 

(1)  Basic earnings per share represents net earnings (loss) divided by the weighted-average number of common shares outstanding for 
the period. Diluted earnings (loss) per share, in addition to the weighted average determined for basic earnings (loss) per share, 
reflects the potential dilution that could occur if options to issue common stock were exercised or converted into common stock.  

31 

 
 
 
 
  
  
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS 

OF OPERATIONS 

GENERAL 

We design, market and sell contemporary footwear for men, women and children under the Skechers brand. Our footwear is sold 
through  a  wide  range  of  department  stores  and  leading  specialty  retail  stores,  mid-tier  retailers,  boutiques,  our  own  retail  stores, 
distributor and licensee-owned international retail stores and our e-commerce websites. Our objective is to continue to profitably grow 
our domestic operations while leveraging our brand name to expand internationally. 

Our operations are organized along our distribution channels, and we have the following four reportable sales segments: domestic 
wholesale sales, international wholesale sales, retail sales and e-commerce sales.  We evaluate segment performance based primarily 
on net sales and gross margins.  See detailed segment information in note 12 to our consolidated financial statements included under 
Part II, Item 8 of this annual report. 

FINANCIAL OVERVIEW 

Our net sales for 2013 increased $286.0 million, or 18.3% to $1.846 billion, compared to net sales of $1.560 billion in 2012. The 
increase in net sales was broad based across our domestic wholesale, international subsidiaries and retail segments, with the largest 
increases across our Women’s Go, Men’s and Women’s Sport, and BOBS divisions, which was partially offset by reduced sales of our 
toning products during 2013.   Net earnings were $54.8 million for 2013, an increase of $45.3 million, or 476.0%, compared to net 
earnings of $9.5 million in 2012.  Diluted income per share for 2013 was $1.08, which reflected a 468.9% increase from the $0.19 
diluted income per share reported in the prior year.  The increase in earnings for 2013 was primarily the result of increased sales in our 
domestic wholesale and international direct sales segments following the introduction of new products during the second half of 2012 
and  increased  margins  in  our  retail  and  international  direct  sales  segments  due  to  sales  of  product  mix  with  higher  margins.    Our 
working capital was $704.5 million at December 31, 2013, which was an increase of $56.7 million from working capital of $647.8 
million  at  December  31,  2012.    Our  cash  increased  to  $372.0  million  at  December  31,  2013  from  $325.8  million  at  December  31, 
2012. This increase in cash of $46.2 million was primarily the result of our increased net earnings and reduced capital expenditures, 
which were partially offset by increased inventories and increased accounts receivables. 

2013 OVERVIEW 

In  2013,  we  focused  on  product  development,  domestic  and  international  growth,  balance  sheet  and  expense  management  and 

completing our 2012 and 2011 re-audits.  

New product design and delivery.  Our success depends on our ability to design and deliver trend-right, affordable product to 
consumers  across  a  broad  range  of  demographics.    In  2013,  we  focused  on  continuously  updating  our  core  styles,  by  adding  fresh 
looks to our existing lines, and developing new lines that included lifestyle and performance footwear such as Skechers on-the-GO, 
which has broadened and diversified our collection of product offerings, while we continued to reduce our inventory of older toning 
styles. 

Grow  our  domestic  business.    In  2013,  our  focus  was  on  maintaining  our  core  Skechers  business  in  our  domestic  wholesale 
accounts, while finding new opportunities to add shelf space and expand into new locations with new Skechers categories. We also 
focused on expanding our domestic retail distribution channel by opening 31 additional stores. 

Further  develop  our  international  businesses.    In  2013,  we  continued  to  focus  on  improving  our  international  operations  by 
increasing  our  customer  base  within  our  existing  subsidiary  business  and  increasing  our  product  offering  to  accounts  within  each 
country.   We also focused on expanding our international retail distribution channel by opening 16 additional stores. 

Balance  sheet  and  expense  management.    During  2013,  we  also  focused  on  managing  our  inventory  levels  and  bringing  our 

marketing expenses and general and administrative expenses in line with expected sales, which enabled us to return to profitability. 

Completing  the  re-audit  of  our  2012  and  2011  financial  statements.    Following  the  resignation  of  our  prior  independent 
registered accounting firm due to impaired independence, we completed the re-audit of our 2012 and 2011 financial statements and 
became current in our filings  with the Securities and Exchange  Commission as of July 31, 2013.  No adjustments or changes  were 
made  to  our  consolidated  financial  statements  or  related  notes  for  the  fiscal  years  ended  December  31,  2012  and  2011,  except  for 

32 

 
 
 
 
 
 
 
   
 
 
 
anticipated updates with respect to subsequent events, including certain litigation matters required as a consequence of re-dating the 
audit reports. 

OUTLOOK FOR 2014 

During 2014, we will continue to develop new lifestyle and performance product at affordable prices.  The global footwear market 
is competitive; however, we believe our new styles and lines that we will be launching in the spring and fall seasons will enable us to 
continue  to  broaden  the  targeted  demographic  profile  of  our  consumer  base,  increase  our  shelf  space  and  open  60  to  70  new  retail 
locations, predominantly in the U.S., without detracting from existing business.  In addition, we will continue to develop our product 
distribution  infrastructure  to  be  more  efficient  and  to  support  expected  future  growth  by  upgrading  the  equipment  at  our  European 
distribution center, which we expect to have on-line and ready for operation by the end of 2014. 

DEFINITIONS 

Comparable Sales 

As part of our discussion of our results of operations, we disclose comparable store sales, which exclude the impact of e-commerce 
sales.  With respect to any reporting period, we define comparable store sales as sales for stores that are owned and operated for at 
least thirteen full calendar months as of the last day of any calendar month within the current reporting period, and include only those 
sales for each of the comparable full calendar months that the store is open within each period.  When a store closes at the end of a 
lease during a reporting period, we include in comparable store sales the sales for the number of comparable full calendar months that 
the  store  was  open  within  the  reporting  period.   We  include  new  stores  in  comparable  store  sales  commencing  with  the  fourteenth 
month  of  operations  because  we  believe  it  provides  a  more  meaningful  comparison  of  operating  results  of  months  with  stabilized 
operations, and excludes a new store’s first full calendar month of operations when operating results may not be representative for a 
variety of reasons.   

Definitions  and  calculations  of  comparable  store  sales  differ  among  companies  in  the  retail  industry,  and  therefore  comparable 

store sales disclosed by us may not be comparable to the metrics disclosed by other companies.  

Cost of Sales or Gross Margins 

Our cost of sales includes the cost of footwear purchased from our manufacturers, duties, quota costs, inbound freight (including 
ocean, air and freight from the dock to our distribution centers), broker fees and storage costs.  Because we include expenses related to 
our distribution network in general and administrative expenses, while some of our competitors may include expenses of this type in 
cost of sales, our gross margins may not be comparable and we may report higher gross margins than some of our competitors in part 
for this reason. 

Selling expenses 

Selling expenses consist primarily of the following: sales representative sample costs, sales commissions, trade shows, advertising 

and promotional costs, which may include television and ad production costs, and point-of-purchase costs.   

General, administrative and legal expenses  

General, administrative and legal expenses consist primarily of the following:  salaries, wages and related taxes, various overhead 
costs associated with our corporate staff, stock-based compensation, domestic and international retail operations, non-selling related 
costs of our international operations, costs associated with our domestic and European distribution centers, professional fees related to 
both legal and accounting, insurance, depreciation and amortization, and asset impairment, amongst other expenses.  Our distribution 
network related costs are included in general and administrative expenses and are not allocated to specific segments. 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
YEAR ENDED DECEMBER 31, 2013 COMPARED TO THE YEAR ENDED DECEMBER 31, 2012 

Net sales 

Net sales for 2013 were $1.846 billion, which was an increase of $286.0 million, or 18.3%, compared to net sales of $1.560 billion 
for 2012.  The increase in net sales was primarily attributable to higher sales in our domestic wholesale, international subsidiaries and 
retail segments of new styles and lines of footwear that we launched in the second half of 2012.  

Our domestic wholesale net sales increased $149.5 million, or 22.9%, to $802.2 million for 2013 compared to $652.7 million for 
2012.  The  increase  in  our  domestic  wholesale  segment  was  due  to  strong  sales  and  significant  growth  in  several  key  divisions 
including our Women’s Go, and Men’s and Women’s Sport and BOBS divisions, which were offset by reduced sales in our Women’s 
Active and Women’s USA divisions. The increase in the domestic wholesale segment’s net sales also resulted from a 24.3% unit sales 
volume increase to 37.7 million pairs in 2013 from 30.4 million pairs in 2012.  The average selling price per pair within the domestic 
wholesale  segment  decreased  slightly  to  $21.26  per  pair  for  2013  from  $21.50  for  2012,  which  was  primarily  the  result  of  lower 
selling prices in our BOBS and Men’s lines and increased closeouts as compared to 2012.   

Our international wholesale segment net sales increased $46.6 million, or 10.8%, to $478.8 million for 2013 compared to sales of 
$432.2 million for 2012.  Our international wholesale sales consist of direct sales by our foreign subsidiaries – those sales we make to 
department stores and specialty retailers – and sales to our distributors,  who in  turn sell to retailers in various international regions 
where we do not sell directly.  Direct sales by our foreign subsidiaries increased $59.7 million, or 20.3%, to $354.1 million for 2013 
compared to sales of $294.4 million for 2012.  The largest sales increases during the year came from our subsidiaries in Canada and 
France  and  our  joint  ventures  in  Hong  Kong,  China,  Singapore  and  India,  which  were  offset  by  decreases  in  Spain  and  Italy.  The 
increases  are  primarily  attributable  to  sales  of  our  Women’s  and  Men’s  Go,  Women’s  Active,  Women’s  Sport  and  Twinkle  Toes’ 
lines.    Our  distributor  sales  decreased  $13.0  million,  or  9.5%,  to  $124.7  million  for  2013,  compared  to  sales  of  $137.7  million  for 
2012.  This  was primarily attributable to decreased sales to our distributors in Panama, South Korea, Ukraine and the United  Arab 
Emirates (“UAE”). 

Our retail segment net sales increased $84.6 million, or 18.7%, to $538.2 million for 2013, compared to sales of $453.6 million for 
2012. The increase in retail sales was attributable to positive comparable store sales and a net increase of 21 domestic stores and 15 
international stores.  For 2013, we realized positive comparable store sales of 14.8% in our domestic retail stores and 15.2% in our 
international  retail  stores.    The  comparable  store  sales  increase  was  principally  driven  by  increased  sales  of  our  newer  products.  
During  2013,  we  opened  10  new  domestic  concept  stores,  13  domestic  outlet  stores,  eight  domestic  warehouse  stores,  eight 
international concept stores and eight international outlet stores.  Our domestic retail sales increased 17.8% for 2013 in comparison to 
2012  as  the  result  of  the  positive  comparable  store  sales  and  the  net  increase  of  21  domestic  stores.    Our  international  retail  sales 
increased 24.1% for 2013 compared to 2012, which was primarily attributable to increases in net sales in Canada, Chile and the United 
Kingdom as well as a net increase of 15 international stores. 

We  believe  that  we  have  established  our  presence  in  most  major  domestic  retail  markets.    We  had  324  domestic  stores  and  70 
international retail stores as of February 15, 2014, and we currently plan to open approximately 60 to 70 stores in 2014.  We opened 
31  domestic  retail  stores  and  16  international  retail  stores  in  2013,  while  closing  10  underperforming  domestic  stores  and  one 
international store.  In 2012, we closed five domestic stores and two international concept stores.  We periodically review all of our 
stores  for  impairment.    During  2013  and  2012,  we  did  not  record  an  impairment  charge.    Further,  we  carefully  review  our  under-
performing stores and may consider the non-renewal of leases upon completion of the current term of the applicable lease.     

Our e-commerce net sales increased $5.3 million to $27.2 million for 2013, a 24.2% increase compared to sales of $21.9 million 
for 2012.  Our e-commerce sales made up approximately 1.5% and 1.4% of our consolidated net sales for 2013 and 2012, respectively. 

Gross profit 

Gross profit for 2013 increased $135.5 million to $818.8 million from $683.3 million for 2012.  Gross profit as a percentage of net 
sales,  or  gross  margin,  increased  to  44.4%  in  2013  from  43.8%  for  2012.    Our  domestic  wholesale  segment  gross  profit  increased 
$45.9 million, or 18.9%, to $288.8 million for 2013 from $242.9 million for 2012 due to increased sales volume.  Domestic wholesale 
margins decreased to 36.0% for 2013 from 37.2% for 2012.  The decrease in domestic wholesale margins was primarily due to lower 
margins in our Men’s and Women’s  Active lines as  well as increased non-toning closeouts,  which  were partially offset by reduced 
sales of discounted toning products as compared to the same period in the prior year.   

34 

 
 
 
 
 
 
 
 
 
   
Gross profit for our international wholesale segment increased $32.4 million, or 19.5%, to $198.9 million for 2013 compared to 
$166.5 million for 2012.  Gross margins were 41.5% for 2013 compared to 38.5% for 2012.  The increase in gross margins for our 
international  wholesale  segment  was  primarily  attributable  to  increased  sales  by  our  European  subsidiaries,  which  historically  have 
achieved higher gross margins due to direct sales to customers than our international wholesale sales through our foreign distributors.  
Gross margins for our direct foreign subsidiary sales were 47.3% for 2013 as compared to 44.7% for 2012 primarily due to reduced 
sales of discounted toning products and increased sales of our newer products.  Gross margins for our international distributor sales 
were 25.1% for 2013 as compared to 25.3% for 2012.  

Gross profit for our retail segment increased $55.0 million, or 20.8%, to $319.0 million for 2013 as compared to $264.0 million for 
2012.  Gross margins for all stores were 59.3% for 2013 compared to 58.2% for 2012.  Gross margins for our domestic stores were 
59.6%  for  2013  as  compared  to  58.6%  for  2012.    Gross  margins  for  our  international  stores  were  57.2%  for  2013  as  compared  to 
56.1% for 2012.  The increases in domestic and overall retail margins were primarily due to increased sales of our newer products at 
higher margins and reduced sales of discounted toning products at lower margins. 

Selling expenses 

Selling expenses increased by $18.6 million, or 13.8%, to $153.5 million for 2013 from $134.9 million for 2012, although selling 
expenses  decreased  as  a  percentage  of  net  sales  to  8.3%  for  2013  from  8.7%  for  2012 due  to  increased  net  sales.    The  increase  in 
selling expenses was primarily the result of higher advertising expenses, which also decreased as a percentage of net sales to 5.6% in 
2013 from 5.8% in 2012 due to increased net sales. 

General, administrative and legal expenses 

General, administrative and legal expenses increased by $46.2 million, or 8.7%, to $579.4 million for 2013 from $533.2 million for 
2012.  As a percentage of sales, general, administrative and legal expenses were 31.4% and 34.2% for 2013 and 2012, respectively.  
The increase in general, administrative and legal expenses was primarily attributable to increased salaries and wages, which includes 
incentive compensation, of $14.3 million, increased  warehouse and distribution costs of $8.1 million and increased rent expense of 
$5.3 million primarily attributable to an additional 36 stores in comparison to the prior year.  In addition, the expenses related to our 
distribution  network,  including  the  functions  of  purchasing,  receiving,  inspecting,  allocating,  warehousing  and  packaging  of  our 
products totaled $122.9 million and $119.3 million for 2013 and 2012, respectively. 

Interest income 

Interest  income  for  2013  increased  $0.2  million  to  $0.8  million  as  compared  to  $0.6  million  for  2012.   The  increase  in  interest 

income was primarily due to higher cash balances.  

Interest expense 

Interest expense for 2013 decreased $1.4 million to $11.9 million compared to $13.3 million in 2012. The decrease was primarily 
due  to  decreased  interest  expense  of  $0.3  million  due  to  reduced  principal  balances  on  loans  related  to  equipment  in  our  domestic 
distribution center and reduced interest expense of $0.5 million due to lower interest rates on loans related to our domestic distribution 
center that we refinanced in November 2012.  Interest expense was also incurred on amounts owed to our foreign manufacturers.  

Gain on disposal of assets 

Gain on disposal of assets for 2013 increased $0.6 million to a gain of $0.4 million as compared to a loss of $0.2 million in 2012.   

Income taxes 

Our  provision  for  income  tax  expense  (benefit)  and  our  effective  income  tax  rate  are  significantly  impacted  by  the  mix  of  our 
domestic and foreign earnings (loss) before income taxes. In the  non-U.S. jurisdictions in which we have operations, the applicable 
statutory  rates  are  generally  significantly  lower  than  in  the  U.S.,  ranging  from  0%  to  41%.  Our  provision  for  income  tax  expense 
(benefit) was calculated using the applicable statutory income tax rate for each jurisdiction applied to our pre-tax earnings (loss) in 
each jurisdiction, while our effective tax rate is calculated by dividing income tax expense (benefit) by earnings (loss) before income 
taxes. 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our earnings (loss) before income taxes and income tax expense (benefit) for 2013, 2012 and 2011 are as follows (in thousands):  

Years Ended December 31, 

Income tax jurisdiction 

2013 

Earnings (loss) 
before income 
taxes 

2012 

2011 

Income tax 
expense  

Earnings (loss) 
before income 
taxes 

Income tax 
expense 
(benefit) 

Earnings (loss) 
before income 
taxes 

Income tax 
expense 
 (benefit) 

United States ......................................... $ 
Canada ...................................................  
Chile ......................................................  
Peoples Republic of China (“China”) ....  
Jersey (1) ...............................................  
Non-benefited loss operations (2) .........  
Other jurisdictions (3) ...........................  
  Earnings (loss) before income taxes .... $ 

38,705 
4,091 
9,622 
6,148 
25,348 
(15,841) 
14,142 
82,215 

$  12,807 
1,187 
1,920 
1,646 
0 
0 
3,787 
$  21,347 

$ 

$ 

(27,379) 
2,564 
5,971 
1,278 
25,162 
(13,492) 
16,369 
10,473 

$ 

$ 

(5,867)  $ 
545 
1,043 
319 
0 
0 
3,921 

(39)  $ 

(161,976) 
945 
9,321 
1,416 
25,109 
(16,844) 
10,982 
(131,047) 

$  (66,355) 
309 
2,030 
354 
0 
0 
195 
$  (63,467) 

26.0% 

  Effective tax rate (4) ...........................  
__________ 
(1)  Jersey does not assess income tax on corporate net earnings. 
(2)  Consists of entities in the following tax jurisdictions where no tax benefit is recognized in the period being reported because of the 
provision of offsetting valuation allowances: Japan, Brazil, China, Hong Kong and India. 
(3)  Consists of entities in the following tax jurisdictions, each of which comprises not more than 5%, of 2013 consolidated earnings (loss) 
before taxes:  UK, Germany, France, Spain, Belgium, Italy, Netherlands, Switzerland, Malaysia, Thailand, Singapore, China, Hong Kong, 
Portugal and Austria. 
(4)  The effective tax rate is calculated by dividing income tax expense (benefit) by earnings (loss) before income taxes. 

(0.4%) 

48.4% 

For 2013, the effective tax rate was lower than the U.S. federal and state combined statutory rate of approximately 40% primarily 
because  of  earnings  from  foreign  operations  in  jurisdictions  imposing  either  lower  tax  rates  on  corporate  earnings  or  no  corporate 
income tax. As reflected in the table above, earnings (loss) before income taxes in the U.S. was earnings of $38.7 million, with income 
tax  expense  of  $12.8  million,  an  average  rate  of  33.1%,  while  earnings  (loss)  before  income  taxes  in  non-U.S.  jurisdictions  was 
earnings of $43.5 million,  with aggregate income tax expense of $8.5 million, an average rate of 19.6%.  Combined, this results in 
consolidated  net  earnings  for  the  period  of  $82.2  million,  and  a  consolidated  tax  expense  for  the  period  of  $21.3,  resulting  in  an 
effective  tax  rate  of  26.0%.    We  estimate  our  annual  effective  tax  rate  for  2014  to  be  between  25  percent  and  30  percent.    The 
estimated effective tax rate for 2014 is subject to management’s ongoing review and revision, if necessary.    

For 2013, of our $43.5 million in earnings before income tax earned outside the U.S., $25.3 million was earned in Jersey, which 
does  not  impose  a  tax  on  corporate  earnings.    In  addition,  there  were  foreign  losses  of  $15.8  million  for  which  no  tax  benefit  was 
recognized during the year ended December 31, 2013 because of the provision of offsetting valuation allowances. Individually, none 
of  the  other  foreign  jurisdictions  included  in  “Other  jurisdictions”  in  the  table  above  had  more  than  5%  of  our  2013  consolidated 
earnings (loss) before taxes. 

Unremitted earnings of non-U.S. subsidiaries are expected to be reinvested outside of the U.S. indefinitely.  Such earnings would 

become taxable upon the sale or liquidation of these subsidiaries or upon the remittance of dividends.   

As of December 31, 2013, we had approximately $372.0 million in cash and cash equivalents, of which $166.5 million, or 44.8%, 
was  held  outside  the  U.S.    Of  the  $166.5  million  held  by  our  non-U.S.  subsidiaries,  approximately  $51.2  million  is  available  for 
repatriation to the U.S. without incurring U.S. income taxes and applicable non-U.S. income and withholding taxes in excess of the 
amounts accrued in our financial statements as of December 31, 2013.  We believe our cash and cash equivalents held in the U.S. and 
cash provided from operations are sufficient to meet our liquidity needs in the U.S. for the next twelve months and we do not expect 
that  we  will  need  to  repatriate  any  of  the  funds  presently  designated  as  indefinitely  reinvested  outside  the  U.S.    Under  current 
applicable tax laws, if we chose to repatriate some or all of the funds we have designated as indefinitely reinvested outside the U.S., 
the  amount  repatriated  would  be  subject  to  U.S.  income  taxes  and  applicable  non-U.S.  income  and  withholding  taxes.    As  of 
December 31, 2013 and 2012, U.S. income taxes have not been provided on cumulative total earnings of $226.0 million and $171.2 
million, respectively. 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
Non-controlling interest in net income and loss of consolidated subsidiaries 

Non-controlling interest for 2013 increased $5.1 million to expense of $6.1 million as compared expense of $1.0 million for 2012.  

Non-controlling interest represents the share of net earnings or loss that is attributable to our joint venture partners. 

YEAR ENDED DECEMBER 31, 2012 COMPARED TO THE YEAR ENDED DECEMBER 31, 2011 

Net sales 

Net sales for 2012 were $1.560 billion, which was a decrease of $45.7 million, or 2.9%, compared to net sales of $1.606 billion for 
2011.  The decrease in net sales was primarily attributable to lower sales in our international and domestic wholesale segments due to 
reduced sales of toning footwear and non-Skechers branded fashion footwear in 2012, partially offset by increased domestic wholesale 
and retail sales of new styles and lines of footwear that we launched in the second half of 2012.  

Our domestic  wholesale  net sales decreased $35.5 million, or 5.2%, to $652.7 million  for 2012 compared to $688.2 million  for 
2011.  The  decrease  in  our  domestic  wholesale  segment  was  primarily  due  to  overall  lower  demand  for  toning  and  non-Skechers 
branded footwear, which was partially offset by increased domestic sales from new styles and lines of footwear that we launched in 
the second half of 2012.  The largest decrease in our domestic wholesale segment came in our women’s and men’s toning divisions.  
The average selling price per pair within the domestic wholesale segment increased to $21.50 per pair for 2012 from $20.49 for 2011, 
which was primarily the result of decreased sales of discounted toning products following the sell-through of excess toning inventory 
in 2011 and increased sales of newer products that were introduced in 2012.  The decrease in the domestic wholesale segment’s net 
sales also resulted from a 9.6% unit sales volume decrease to 30.4 million pairs in 2012 from 33.6 million pairs in 2011.  

Our international wholesale segment net sales decreased $55.1 million, or 11.3%, to $432.2 million for 2012 compared to sales of 
$487.3 million for 2011.  Direct subsidiary sales decreased $49.5 million, or 14.4%, to $294.4 million compared to sales of $343.9 
million for 2011.  The sales decrease was due to reorganization of our business in Brazil with new management and a re-launch of our 
products in Brazil and reduced sales in our European subsidiaries as a result of reduced sales of toning products and the challenging 
economic environment in Europe, which was partially offset by increased sales from our joint ventures in Asia and our new subsidiary 
in Japan.  Our distributor sales decreased $5.7 million, or 4.0%, to $137.7 million for 2012, compared to sales of $143.4 million for 
2011.  This was primarily attributable to decreased sales to our distributors in Panama and Japan. 

Our retail segment net sales increased $43.1 million, or 10.5% to $453.6 million for 2012, compared to sales of $410.5 million for 
2011. The increase in retail sales was attributable to positive comparable store sales and a net increase of 20 domestic stores and five 
international  stores.    For  2012,  we  realized  positive  comparable  store  sales  of  2.5%  in  our  domestic  retail  stores  and  0.3%  in  our 
international retail stores.  The comparable store sales increase was principally driven by increased demand for our newer products 
and improved retail pricing as the remaining inventory of discounted toning was reduced.  During 2012, we opened five new domestic 
concept stores, 12 domestic outlet stores, eight domestic warehouse stores and four international concept stores.  In addition, we also 
took over the operations of one concept store and two outlet stores from our distributor in Japan.  Our domestic retail sales increased 
10.8% for 2012 in comparison to 2011 as the result of the positive comparable store sales and the net increase of 20 domestic stores.  
Our international retail sales increased 8.7% for 2012 compared to 2011, which was primarily attributable to increases in net sales in 
Chile and the United Kingdom as well as a net increase of five international retail stores. 

We  had  295  domestic  stores  and  54  international  retail  stores  as  of  February  15,  2013,  and  we  currently  plan  to  open 
approximately 30 to 35 stores in 2013.  We closed five domestic stores and two international concept stores in 2012, and we closed 
three domestic stores and one international concept store in 2011.  We periodically review all of our stores for impairment.  During 
2012, we did not record an impairment charge.  During 2011, we recorded an impairment charge of $1.5 million related to eleven of 
our underperforming domestic stores.  Further, we carefully review our under-performing stores and may consider the non-renewal of 
leases upon completion of the current term of the applicable lease. 

Our e-commerce net sales increased $1.8 million to $21.9 million for 2012, a 9.2% increase compared to sales of $20.1 million for 

2011.  Our e-commerce sales made up approximately 1% of our consolidated net sales for 2012 and 2011. 

Gross profit 

Gross profit for 2012 increased $59.6 million to $683.3 million from $623.7 million for 2011.  Gross profit as a percentage of net 
sales,  or  gross  margin,  increased  to  43.8%  in  2012  from  38.8%  for  2011.    Our  domestic  wholesale  segment  gross  profit  increased 

37 

 
 
 
 
 
 
 
 
 
 
 
$56.9 million, or 30.6%, to $242.9 million for 2012 from $186.0 million for 2011. Domestic wholesale margins increased to 37.2% for 
2012  from  27.0%  for  2011,  which  was  primarily  attributable  to  sales  of  more  full-priced  product  in  the  second  half  of  2012  and 
reduced close-outs of shape-ups and toning products as well as inventory write-downs in 2012 as compared to 2011.   

Gross profit for our international wholesale segment decreased $29.7 million, or 15.2%, to $166.5 million for 2012 compared to 
$196.2 million for 2011.  Gross margins were 38.5% for 2012 compared to 40.3% for 2011.  The decrease in gross margins for our 
international  wholesale segment  was primarily attributable to decreased sales by our European subsidiaries,  which historically have 
achieved higher gross margins than our international wholesale sales through our foreign distributors.  Gross margins for our direct 
subsidiary sales were 44.7% for 2012 as compared to 46.5% for 2011.  Gross margins for our distributor sales were 25.3% for 2012 as 
compared to 25.4% for 2011.  

Gross profit for our retail segment increased $32.2 million, or 13.9%, to $264.0 million for 2012 as compared to $231.8 million for 
2011.  Gross margins for all stores were 58.2% for 2012 compared to 56.5% for 2011.  Gross margins for our domestic stores were 
58.6%  for  2012  as  compared  to  56.8%  for  2011.    Gross  margins  for  our  international  stores  were  56.1%  for  2012  as  compared  to 
54.7% for 2011.  The increases in domestic and overall retail margins were primarily due to higher average selling prices and positive 
comparable sales as a result of reduced sales of discounted toning products in the first half of 2012 and increased sales of our newer 
products in the second half of 2012.  

Selling expenses 

Selling expenses decreased by $17.1 million, or 11.2%, to $134.9 million for 2012 from $152.0 million for 2011.  As a percentage 
of net sales, selling expenses were 8.7% and 9.5% for 2012 and 2011, respectively.  The decrease in selling expenses was primarily 
the result of lower advertising expenses.  Selling expenses consist primarily of the following: sales representative sample costs, sales 
commissions,  trade  shows,  advertising  and  promotional  costs,  which  may  include  television  and  ad  production  costs,  and  point-of-
purchase costs.   

General, administrative and legal expenses 

General, administrative and legal expenses decreased by $79.9 million, or 13.0%, to $533.2 million for 2012 from $613.1 million 
for 2011.  As a percentage of sales, general, administrative and legal expenses were 34.2% and 38.2% for 2012 and 2011, respectively.  
The decrease in general, administrative and legal was primarily attributable to reduced legal settlements of $43.1 million following our 
settlement  with  the  Federal  Trade  Commission  in  2011,  reduced  professional  fees  of  $19.6  million  following  this  settlement  and 
reduced  costs  of  $12.5  million  related  to  a  reduction  in  temporary  staffing  at  our  domestic  distribution  center,  which  was  partially 
offset  by  increased  depreciation  expense  of  $4.5  million,  and  increased  rent  expense  of  $3.7  million  primarily  attributable  to  an 
additional  32  stores  in  comparison  to  the  prior  year.    In  addition,  the  expenses  related  to  our  distribution  network,  including  the 
functions  of  purchasing,  receiving,  inspecting,  allocating,  warehousing  and  packaging  of  our  products  totaled  $119.3  million  and 
$114.2 million for 2012 and 2011, respectively. 

Interest income 

Interest income for 2012 decreased $1.3 million to $0.6 million as compared to $1.9 million for 2011.  The decrease in interest 

income was primarily due lower cash balances and unfavorable currency translations as compared to 2011.  

Interest expense 

Interest  expense  for  2012  was  incurred  on  amounts  owed  to  our  foreign  manufacturers  and  the  financing  of  our  domestic 
distribution center and related equipment, which increased $5.4 million to $13.3 million as compared to $7.9 million for 2011.  The 
increase was primarily due to interest on the financing of our domestic distribution center and related equipment being recorded as an 
expense in 2012, while such interest related to the financing of our distribution center was capitalized until the facility was completed 
in November 2011.  

Gain on disposal of assets 

Gain on disposal of assets for 2012 decreased $9.8 million to a loss of $0.2 million as compared to a gain of $9.6 million primarily 

related to the $9.9 million gain on the sale of our Ontario, California distribution center in 2011.   

38 

   
 
 
 
 
 
 
 
 
 
 
 
 
Income taxes 

For 2012, the effective tax rate was lower than the U.S. federal and state combined statutory rate of approximately 40% primarily 
because losses from U.S. operations were offset by earnings from foreign operations in jurisdictions imposing either lower tax rates on 
corporate earnings or no corporate income tax.  Earnings (loss) before income taxes in the U.S. was a loss of $27.4 million, providing 
an  income  tax  benefit  of  $5.87  million,  while  earnings  (loss)  before  income  taxes  in  non-U.S.  jurisdictions  was  earnings  of  $37.9 
million,  producing  an  aggregate  income  tax  expense  of  $5.83  million.    Combined,  this  results  in  consolidated  net  earnings  for  the 
period of $10.5 million, and an aggregate tax benefit for the period of $39,000. Because our consolidated net tax benefit for the period 
was  $39,000,  when  divided  by  our  consolidated  U.S.  and  non-U.S.  income  before  income  taxes  of  $10.5  million,  the  result  is  a 
negative effective tax rate for the period of (0.4%).   

For 2012, of our $37.9 million in earnings before income tax earned outside the U.S., $25.2 million was earned in Jersey, which 
does  not  impose  a  tax  on  corporate  earnings.  In  addition,  there  were  foreign  losses  of  $13.5  million  for  which  no  tax  benefit  was 
recognized in 2012 because of the provision of offsetting valuation allowances. Individually, none of the other foreign jurisdictions 
had more than $3.5 million of consolidated income (loss) before taxes. 

Non-controlling interest in net income and loss of consolidated subsidiaries 

Non-controlling  interest  for  2012  increased  $1.1  million  to  expense  of  $1.0  million  as  compared  to  income  of  $0.1  million  for 

2011.  Non-controlling interest represents the share of net earnings or loss that is attributable to our joint venture partners. 

LIQUIDITY AND CAPITAL RESOURCES 

Cash Flows 

Our  working  capital  at  December  31,  2013  was  $704.5  million,  an  increase  of  $56.7  million  from  working  capital  of  $647.8 
million at December 31, 2012. Our cash at December 31, 2013 was $372.0 million compared to $325.8 million at December 31, 2012.  
This  increase  in  cash  of  $46.2  million,  after  consideration  of  the  effect  of  exchange  rates,  was  the  result  of  net  earnings  of  $54.8 
million, depreciation of property and equipment of $42.4 million and increased payables of $17.6 million, which was partially offset 
by capital expenditures of $41.3 million, increased receivables of $21.3 million and increased inventory levels of $22.6 million.  Our 
primary  sources  of  operating  cash  are  collections  from  customers  on  wholesale  and  retail  sales.    Our  primary  uses  of  cash  are 
inventory purchases, selling, general and administrative expenses and debt service payments. 

During 2013, net cash provided by operating activities was $99.0 million compared to net cash used of $3.4 million for 2012.  Net 
cash provided by operating activities in 2013 was the result of our net earnings, decreased deferred taxes, depreciation of property and 
equipment and increased payables partially offset by increased receivables and inventory levels. 

Net cash used in investing activities was $41.4 million for 2013 as compared to $52.5 million in 2012.  The decrease in cash used 
in investing activities in 2013 as compared to 2012  was the result of decreased capital  expenditures. Capital expenditures  for  2013 
were  approximately  $41.3  million,  which  consisted  of  $26.8  million  for  several  new  store  openings  and  remodels,  $2.8  million  for 
computer equipment and software, $2.9 million for building improvements and $1.8 million in warehouse equipment upgrades.  This 
was compared to capital expenditures of $52.5 million in the prior year, which primarily consisted of development costs for our new 
distribution center and new store openings and remodels.  We expect our ongoing capital expenditures for 2014 to be between $25 
million and $30 million, which includes opening 60 to 70 retail stores, store remodels and investments in information technology.  In 
addition,  we  are  currently  in  the  process  of  designing  and  installing  additional  equipment  for  our  European  distribution  center  and 
estimate the cost of this equipment to be approximately $15.8 million.  We believe our operating cash flows, current cash, available 
lines  of  credit  and  current  financing  arrangements  should  be  adequate  to  fund  these  capital  expenditures,  although  we  may  seek 
additional funding for all or a portion of these expenditures.   

Net cash used in financing activities was $9.9 million during 2013 compared to net cash provided by of $29.8 million during 2012.  
The  decrease  in  cash  provided  by  financing  activities  was  primarily  attributable  to  reduced  borrowings  from  the  refinancing  of  our 
domestic  distribution  center  as  compared  to  2012  and  increased  distributions  paid  to  the  non-controlling  interest  partially  offset  by 
increased contributions received from the non-controlling interest. 

39 

 
   
 
 
 
 
 
 
       
 
 
Sources of Liquidity 

On April 30, 2010, we entered into a construction loan agreement (the “Loan Agreement”), by and among HF Logistics-SKX T1, 
LLC, a wholly-owned subsidiary of the JV (“HF-T1”), Bank of America, N.A. and Raymond James Bank, FSB.  Borrowings made 
pursuant  to  the  Loan  Agreement  were  up  to  a  maximum  limit  of  $55.0  million  (the  “Loan”),  which  were  used  to  construct  our 
domestic distribution  facility  in Rancho Belago, California.  Borrowings bore interest based on LIBOR, and the Loan Agreement’s 
original maturity date was April 30, 2012, which was extended to November 30, 2012.  On November 16, 2012, HF-T1 executed a 
modification  to  the  Loan  Agreement  (the  “Modification”),  which  increased  the  borrowings  under  the  Loan  to  $80.0  million  and 
extended the maturity date of the Loan to November 16, 2015.  The $80.0 million was used to (i) repay $54.7 million in outstanding 
borrowings under the original Loan, (ii) repay a loan of $18.3 million including accrued interest from HF to the JV, (iii) repay a loan 
to the JV of $2.5 million including accrued interest from Skechers RB, LLC, a wholly-owned subsidiary of our company (iv) pay a 
deferred management fee of $1.9 million to HF, and (iv) pay distributions of $0.9 million to each of HF and Skechers RB, LLC, with 
(v) $0.8 million used for loan fees and other closing costs.  Under the Modification, OneWest Bank, FSB is an additional lender that 
funded in part the increase to the Loan, and the interest rate on the Loan is the daily British Bankers Association LIBOR rate plus a 
margin of 3.75%, which is no longer subject to a minimum rate.  The Loan Agreement and the Modification are subject to customary 
covenants and events of default.  We were in compliance with all debt covenant provisions related to the Loan Agreement as of the 
date of this annual report.  We had $78.9 million outstanding under the Loan Agreement and the Modification, which is included in 
long-term borrowings on December 31, 2013.  We paid commitment fees of $0.6 million on the Loan, which are being amortized to 
interest expense over the three-year life of the Loan. 

On December 29, 2010, we entered into a master loan and security agreement (the “Master Agreement”), by and between us and 
Banc  of  America  Leasing  &  Capital,  LLC,  and  an  Equipment  Security  Note  (together  with  the  Master  Agreement,  the  “Loan 
Documents”),  by  and  among  us,  Banc  of  America  Leasing  &  Capital,  LLC,  and  Bank  of  Utah,  as  agent  (“Agent”).    We  used  the 
proceeds to refinance certain equipment already purchased and to purchase new equipment for use in our Rancho Belago distribution 
facility.  Borrowings made pursuant to the Master Agreement may be in the form of one or more equipment security notes (each a 
“Note,” and, collectively, the “Notes”) up to a maximum limit of $80.0 million and each for a term of 60 months. The Note entered 
into on the same date as the Master Agreement represents a borrowing of approximately $39.3 million.  Interest will accrue at a fixed 
rate of 3.54% per annum.  On June 30, 2011, we entered into another Note agreement for approximately $36.3 million.  Interest will 
accrue  at  a  fixed  rate  of  3.19%  per  annum.    We  had  $47.8  million  outstanding  under  the  Notes,  which  is  included  in  long-term 
borrowings  on  December  31,  2013.   We  paid  commitment  fees  of  $0.8  million  on  this  loan,  which  are  being  amortized  to  interest 
expense over the five-year life of the Notes. 

On June 30, 2009, we entered into a $250.0 million secured credit agreement, (the “Credit Agreement”) with a syndicate of banks, 
of  which  six  currently  remain  as  participants.    On  November  5,  2009,  March  4,  2010, May  3,  2011,  and  September  30,  2013,    we 
entered into four successive amendments to the Credit Agreement (collectively, the “Amended Credit Agreement”).  The Amended 
Credit Agreement matures in June 2015.  The Amended Credit Agreement permits us and certain of our subsidiaries to borrow up to 
$250.0 million based upon a borrowing base of eligible accounts receivable and inventory, which amount can be increased to $300.0 
million  at  our  request  and  upon  satisfaction  of  certain  conditions  including  obtaining  the  commitment  of  existing  or  prospective 
lenders willing to provide the incremental amount.  Borrowings bear interest at our election based on LIBOR or a Base Rate (defined 
as the greatest of the base LIBOR plus 1.00%, the Federal Funds Rate plus 0.5% or one of the lenders’ prime rate), in each case, plus 
an applicable  margin based on the average daily principal  balance of revolving loans  under the credit agreement (0.50%, 0.75% or 
1.00% for Base Rate loans and 1.50%, 1.75% or 2.00% for LIBOR loans).  We pay a monthly unused line of credit fee of 0.25% or 
0.375% per annum, which varies based on the average daily principal balance of outstanding revolving loans and undrawn amounts of 
letters of credit outstanding during such month.  The Amended Credit Agreement further provides for a limit on the issuance of letters 
of credit to a maximum of $50.0 million.  The Amended Credit Agreement contains customary affirmative and negative covenants for 
secured credit facilities of this type, including a fixed charge coverage ratio that applies  when excess availability is less than $40.0 
million.  In addition, the Amended Credit Agreement places limits on additional indebtedness that we are permitted to incur as well as 
other restrictions on certain transactions.  We paid syndication and commitment fees of $6.7 million on this facility, which are being 
amortized over the six-year life of the facility. 

We  had  outstanding  short-term  and  long-term  borrowings  of  $128.6  million  as  of  December  31,  2013,  of  which  $47.8  million 
relates to notes payable for warehouse equipment for our domestic distribution center that are secured by the equipment, $80.7 million 
relates to our construction loans for our domestic distribution center and the remaining balance primarily relates to our joint venture in 
China. 

40 

 
 
 
 
 
We  believe  that  anticipated  cash  flows  from  operations,  available  borrowings  under  our  secured  line  of  credit,  existing  cash 
balances  and  current  financing  arrangements  will  be  sufficient  to  provide  us  with  the  liquidity  necessary  to  fund  our  anticipated 
working  capital  and  capital  requirements  through  March  31,  2015  and  for  the  foreseeable  future.    We  did  not  provide  for  deferred 
income  taxes  on  accumulated  undistributed  earnings  of  our  non-U.S.  subsidiaries  on  approximately  $226.0  million  of  cumulative 
undistributed earnings as of December 31, 2013.  However, in connection with our current strategies, we will face significant working 
capital requirements and capital expenditures. Our future capital requirements will depend on many factors, including, but not limited 
to, the pace and strength of the economic recovery in our markets, the costs associated with upgrading the equipment in our European 
distribution center, the levels at which we maintain inventory, sale of excess inventory at discounted prices, the market acceptance of 
our footwear, the success of our international operations, the levels of advertising and marketing required to promote our footwear, the 
extent to which we invest in new product design and improvements to our existing product design, any potential acquisitions of other 
brands or companies, and the number and timing of new store openings.  To the extent that available funds are insufficient to fund our 
future activities, we may need to raise additional funds through public or private financing of debt or equity.  Recently, we have been 
successful  in  raising  additional  funds  through  financing  activities  however,  we  cannot  be  assured  that  additional  financing  will  be 
available to us or that, if available, it can be obtained on terms favorable to our stockholders and us.  Failure to obtain such financing 
could  delay  or  prevent  our  current  business  plans,  which  could  adversely  affect  our  business,  financial  condition  and  results  of 
operations.  In  addition,  if  additional  capital  is  raised  through  the  sale  of  additional  equity  or  convertible  securities,  dilution  to  our 
stockholders could occur. 

DISCLOSURE ABOUT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS 

The  following  table  summarizes  our  material  contractual  obligations  and  commercial  commitments  as  of  December  31,  2013  (In 
thousands): 

Total 

Short-term borrowings ....................................   $ 
Long-term borrowings (1) ...............................    
Operating lease obligations (2) .......................    
Purchase obligations (3) ..................................     
European distribution center equipment .........     
Minimum payments related to  
   other arrangements .......................................     
3,383 
  Total (4) ........................................................    $  1,506,043 

87 
137,747 
897,330 
451,668 
15,828 

  Less than 

One 
Year 

$ 

87 
16,810 
  122,347 
   451,668 
15,828 

One to 
Three 
  Years 

  Three to 

Five 
    Years 

  More Than 
Five 
Years 

$ 

$ 
0 
  119,991 
  224,866 
0 
0 

  167,059 

0  $ 

732   

0 
214 
  383,058 
0 
0 

0    
0    

2,646 
$  609,386 

737 
$  345,594 

0 
0    
$  167,791  $  383,272 

__________ 

(1)  Amounts include anticipated interest payments based on interest rates currently in effect. 
(2)  Operating  lease  obligations  consists  primarily  of  real  property  leases  for  our  retail  stores,  corporate  offices  and  European 
distribution center. These leases frequently include options that permit us to extend beyond the terms of the initial fixed term. 
We currently expect to fund these commitments with cash flows from operations and existing cash balances. 

(3)  Purchase obligations include the following: (i) accounts payable balances for the purchase of footwear of $69.1 million, (ii) 
outstanding letters of credit of $4.0 million and (iii) open purchase commitments with our foreign manufacturers for $378.6 
million. We currently expect to fund these commitments with cash flows from operations and existing cash balances. 

(4)  Our consolidated balance sheet as of December 31, 2013, included $10.8 million in unrecognized tax benefits.  The future 
payments related to these unrecognized tax benefits have not been presented in the table above due to the uncertainty of the 
amounts and potential timing of cash settlements with the tax authorities, and whether any settlement would occur. 

OFF-BALANCE SHEET ARRANGEMENTS 

We  do  not  have  any  relationships  with  unconsolidated  entities  or  financial  partnerships  such  as  entities  often  referred  to  as 
structured  finance  or  special  purpose  entities  that  would  have  been  established  for  the  purpose  of  facilitating  off-balance-sheet 
arrangements or for other contractually narrow or limited purposes. As such, we are not exposed to any financing, liquidity, market or 
credit risk that could arise if we had engaged in such relationships. 

41 

 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
CRITICAL ACCOUNTING POLICIES AND USE OF ESTIMATES 

Management’s Discussion and Analysis of Financial Condition and Results of Operations is based upon our consolidated financial 
statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. 
The preparation of these financial statements requires us to make difficult, subjective and complex estimates and judgments that affect 
the reported amounts of assets, liabilities, sales and expenses, and related disclosure of contingent assets and liabilities.  

We  base  our  estimates  and  judgments  on  historical  experience,  other  available  information,  and  on  other  assumptions  that  are 
believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values 
of assets and liabilities.  In determining whether an estimate is critical, we consider if the nature of the estimates or assumptions is 
material  due  to  the  levels  of  subjectivity  and  judgment  or  the  susceptibility  of  such  matters  to  change,  and  if  the  impact  of  the 
estimates and assumptions on financial condition or operating performance is material.  Actual results may differ from these estimates 
under different assumptions or conditions. 

We  believe  the  following  critical  accounting  estimates  are  affected  by  significant  judgments  used  in  the  preparation  of  our 
consolidated financial statements: revenue recognition, allowance for bad debts, returns, sales allowances and customer chargebacks, 
inventory write-downs, valuation of long-lived assets, litigation reserves, and valuation of deferred income taxes. 

Revenue  Recognition.    We  derive  income  from  the  sale  of  footwear  and  royalties  earned  from  licensing  the  Skechers  brand. 
Domestically,  goods  are  shipped  Free  on  Board  (“FOB”)  shipping  point  directly  from  our  domestic  distribution  center  in  Rancho 
Belago,  California.    For  our  international  wholesale  customers  in  the  European  community,  product  is  shipped  FOB  shipping  point 
direct  from  our  distribution  center  in  Liege,  Belgium.  For  our  distributor  sales,  the  goods  are  generally  delivered  directly  from  the 
independent  factories  to  our  distributors’  freight  forwarders  on  a  Free  Named  Carrier  (“FCA”)  basis.    We  recognize  revenue  on 
wholesale sales when products are shipped and the customer takes title and assumes risk of loss, collection of the relevant receivable is 
reasonably assured, persuasive evidence of an arrangement exists and the sales price is fixed or determinable.  This generally occurs at 
time of shipment.  Related costs paid to third-party shipping companies are recorded as a cost of sales.  We recognize revenue from 
retail sales at the point of sale.  While customers do not have the right to return goods,  we periodically decide to accept returns or 
provide  customers  with  credits.    Allowances  for  estimated  returns,  discounts,  doubtful  accounts  and  chargebacks  are  provided  for 
when related revenue is recorded. 

Royalty  income  is  earned  from  our  licensing  arrangements.  Upon  signing  a  new  licensing  agreement,  we  receive  up-front  fees, 
which are generally characterized as prepaid royalties. These fees are initially deferred and recognized as revenue as earned (i.e., as 
licensed  sales  are  reported  to  the  Company  or  on  a  straight-line  basis  over  the  term  of  the  agreement).  The  first  calculated  royalty 
payment is based on actual sales of the licensed product or, in some cases minimum royalty payments. Typically, at each quarter-end 
we  receive  correspondence  from  our  licensees  indicating  what  the  actual  sales  for  the  period  were.  This  information  is  used  to 
calculate and accrue the related royalties currently receivable based on the terms of the agreement. 

Allowance for bad debts, returns, sales allowances and customer chargebacks.  We provide a reserve against our receivables for 
estimated losses that may result from our customers’ inability to pay. To minimize the likelihood of uncollectibility, customers’ credit-
worthiness is reviewed periodically based on external credit reporting services, financial statements issued by the customer and our 
experience with the account, and it is adjusted accordingly. When a customer’s account becomes significantly past due, we generally 
place  a  hold  on  the  account  and  discontinue  further  shipments  to  that  customer,  minimizing  further  risk  of  loss.  We  determine  the 
amount of the reserve by analyzing known uncollectible accounts, aged receivables, economic conditions in the customers’ countries 
or  industries,  historical  losses  and  our  customers’  credit-worthiness.  Amounts  later  determined  and  specifically  identified  to  be 
uncollectible are charged or written off against this reserve.  Allowance for returns, sales allowances and customer chargebacks are 
recorded against revenue.  Allowances for bad debts are recorded to general and administrative expenses. 

We  also  reserve  for  potential  disputed  amounts  or  chargebacks  from  our  customers.  Our  chargeback  reserve  is  based  on  a 
collectibility  percentage  based  on  factors  such  as  historical  trends,  current  economic  conditions,  and  nature  of  the  chargeback 
receivables. We also reserve for potential sales returns and allowances based on historical trends. 

The likelihood of a material loss on an uncollectible account would be mainly dependent on deterioration in the overall economic 
conditions in a particular country or region. Reserves are fully provided for all probable losses of this nature.  For receivables that are 
not specifically identified as high risk, we provide a reserve based upon our historical loss rate as a percentage of sales.   Gross trade 
accounts receivable were $241.9 million and $230.6 million and the allowance for bad debts, returns, sales allowances and customer 
chargebacks  were  $15.9  million  and  $16.9  million,  at  December  31,  2013  and  2012,  respectively.    Our  credit  losses  charged  to 

42 

 
 
 
 
 
 
 
 
expense for the years ended December 31, 2013, 2012 and 2011 were $2.6 million, $1.5 million and $7.0 million, respectively.  In 
addition, we recorded sales return and allowance expense (recoveries) for the years ended December 31, 2013, 2012 and 2011 of $0.2 
million, $(0.4) million and $(1.1) million, respectively.  

Inventory write-downs.  Inventories are stated at the lower of cost or market. We continually review our inventory for excess and 
slow  moving  inventory.  Our  review  is  based  on  inventory  on  hand,  prior  sales  and  our  expected  net  realizable  value.  Our  analysis 
includes a review of inventory quantities on hand at period end in relation to year-to-date sales, existing orders from customers and 
projections for sales in the foreseeable future. The net realizable value, or market value, is determined based on our estimate of sales 
prices  of  such  inventory  based  upon  historical  sales  experience  on  a  style  by  style  basis.  A  write-down  of  inventory  is  considered 
permanent and creates a new cost basis for those units. The likelihood of any material inventory write-down is dependent primarily on 
our expectation of future consumer demand for our product. A misinterpretation or misunderstanding of future consumer demand for 
our product or of the economy, or other failure to estimate correctly, could result in inventory valuation changes, either favorably or 
unfavorably, compared to the requirement determined to be appropriate as of the balance sheet date.   Our gross inventory value was 
$361.9  million  and  $348.1  million  and  our  inventory  reserve  was  $3.8  million  and  $9.1  million,  at  December  31,  2013  and  2012, 
respectively. 

Valuation  of  intangibles  and  long-lived  assets.    When  circumstances  warrant,  we  test  for  recoverability  of  the  asset  groups’ 
carrying value using estimates of undiscounted future cash flows based on the existing service potential of the applicable asset group 
in determining the fair value of each asset group.  We evaluate whether it is more likely than not that the fair value of a reporting unit 
is less than its carrying amount based upon our assessment of the following events or changes in circumstances: 

•  macroeconomic conditions such as a deterioration in general economic conditions, limitations on accessing capital, fluctuations 

in foreign exchange rates, or other developments in equity and credit markets;  

• 

industry  and  market  considerations  such  as  a  deterioration  in  the  environment  in  which  an  entity  operates,  an  increased 
competitive environment, a decline in market-dependent multiples or metrics, or a change in the market for an entity’s products 
or services, or a regulatory or political development;  

•  cost factors such as increases in raw materials, labor, or other costs that have a negative effect on earnings and cash flows; 

•  overall financial performance such as negative or declining cash flows or a decline in actual or planned revenue or earnings 

compared with actual and projected results of relevant prior periods; 

•  other relevant entity-specific events such as changes in management, key personnel, strategy, or customers, contemplation of 

bankruptcy, or litigation; 

•  events affecting a reporting unit such as a change in the composition or carrying amount of its net assets, a more-likely-than-
not expectation of selling or disposing all, or a portion, of a reporting unit, the testing for recoverability of a significant asset 
group within a reporting unit, or recognition of a goodwill impairment loss in the financial statements of a subsidiary that is a 
component of a reporting unit; 

•  a sustained decrease in share price.  

If the assets are considered to be impaired, the impairment we recognize is the amount by which the carrying value of the assets 
exceeds  the  fair  value  of  the  assets.    In  addition,  we  base  the  useful  lives  and  related  amortization  or  depreciation  expense  on  our 
estimate of the period that the assets will generate revenues or otherwise be used by us.  In addition, we prepare a summary of cash 
flows for each of our retail stores to assess potential impairment of the fixed assets and leasehold improvements. Stores with negative 
cash  flows  opened  in  excess  of  twenty-four  months  are  then  reviewed  in  detail  to  determine  if  impairment  exists.    Management 
reviews both quantitative and qualitative factors to asses if a triggering event occurred.  For the years ended December 31, 2013 and 
2012,  respectively  we  did  not  record  an  impairment  charge.    For  the  year  ended  December  31,  2011,  we  recorded  a  $1.5  million 
impairment charge for eleven of our underperforming domestic stores and $1.6 million for intangible assets.   

Litigation reserves.  Estimated amounts for claims that are probable and can be reasonably estimated are recorded as liabilities in 
our  consolidated  balance  sheets.  The  likelihood  of  a  material  change  in  these  estimated  reserves  would  depend  on  additional 
information or new claims as they may arise and the favorable or unfavorable outcome of the particular litigation.  Both the likelihood 
and amount (or range of loss) on a large portion of our remaining pending litigation is uncertain.  As such, we are unable to make a 
reasonable estimate of the liability that could result from unfavorable in outcomes in our remaining pending litigation. As additional 
information becomes available, we will assess the potential liability related to our pending litigation and revise our estimates. Such 
revisions in our estimates of the potential liability could materially impact our results of operations and financial position.  

43 

 
 
 
 
Valuation of deferred income taxes.  We record a valuation allowance  when  necessary to reduce our deferred tax assets to the 
amount that is more likely than not to be realized. The likelihood of a material change in our expected realization of our deferred tax 
assets  depends  on  future  taxable  income  and  the  effectiveness  of  our  tax  planning  strategies  amongst  the  various  domestic  and 
international tax jurisdictions in which we operate. We evaluate our projections of taxable income to determine the recoverability of 
our deferred tax assets and the need for a valuation allowance.  As of December 31, 2013, we had net deferred tax assets of $51.2 
million reduced by a valuation allowance of $19.9 million against loss carry-forwards not expected to be utilized by certain foreign 
subsidiaries.  

INFLATION 

We do not believe that the relatively moderate rates of inflation experienced in the United States over the last three years have had 
a  significant  effect  on  our  sales  or  profitability.  However,  we  cannot  accurately  predict  the  effect  of  inflation  on  future  operating 
results.  Although  higher  rates  of  inflation  have  been  experienced  in  a  number  of  foreign  countries  in  which  our  products  are 
manufactured, we do not believe that inflation has had a material effect on our sales or profitability. While we have been able to offset 
our foreign product cost increases by increasing prices or changing suppliers in the past, we cannot assure you that we will be able to 
continue to make such increases or changes in the future. 

EXCHANGE RATES 

We receive U.S. dollars for substantially all of our domestic and a portion of our international product sales as well as our royalty 
income.  Inventory  purchases  from  offshore  contract  manufacturers  are  primarily  denominated  in  U.S.  dollars;  however,  purchase 
prices for our products may be impacted by fluctuations in the exchange rate between the U.S. dollar and the local currencies of the 
contract manufacturers, which may have the effect of increasing our cost of goods in the future. During 2013 and 2012, exchange rate 
fluctuations  did  not  have  a  material  impact  on  our  inventory  costs.  We  do  not  engage  in  hedging  activities  with  respect  to  such 
exchange rate risk.  

RECENT ACCOUNTING PRONOUNCEMENTS  

In  July  2013,  the  Financial  Accounting  Standards  Board  (“FASB”)  issued  Accounting  Standards  Update  No.  2013-11, 
Presentation  of  an  Unrecognized  Tax  Benefit  When  a  Net  Operating  Loss  Carryforward,  a  Similar  Tax  Loss,  or  a  Tax  Credit 
Carryforward  Exists  (“ASU  No.  2013-11”).  ASU  No.  2013-11  amends  the  guidance  within  Accounting  Standards  Codification 
(“ASC”)  Topic  740,  Income  Taxes,  to  require  entities  to  present  an  unrecognized  tax  benefit,  or  a  portion  of  an  unrecognized  tax 
benefit in the financial statements as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax 
credit carryforward.  ASU No. 2013-11 is effective for financial statements issued for fiscal years beginning after December 15, 2013, 
and interim periods within those fiscal years.  Early adoption is permitted.  We early adopted ASU No. 2013-11 for the fiscal year-
ended December 31, 2013.   Our adoption of ASU No. 2013-11 did not have a material impact on our financial condition or results of 
operations. 

44 

  
 
 
 
 
 
 
 
 
 
 
ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Market risk is the potential loss arising from the adverse changes in market rates and prices, such as interest rates, marketable debt 
security prices and foreign currency exchange rates. Changes in interest rates, marketable debt security prices and changes in foreign 
currency  exchange  rates  have  and  will  have  an  impact  on  our  results  of  operations.  We  do  not  hold  any  derivative  securities  that 
require fair value presentation under ASC 815-10.  

Interest rate fluctuations.  Interest rates charged on our long-term debt are based on either the prime rate of interest or the LIBOR, 
and  changes  in  the  either  of  these  rates  of  interest  could  have  an  effect  on  the  interest  charged  on  our  outstanding  balances.    At 
December 31, 2013 we had $0.1 million and $78.9 million of outstanding short-term and long-term borrowings, respectively subject to 
changes in interest rates; however, we do not expect that any changes will have a material impact on our financial condition or results 
of operations.   

Foreign exchange rate fluctuations.  We face market risk to the extent that changes in foreign currency exchange rates affect our 
non-U.S.  dollar  functional  currency  foreign  subsidiary’s  revenues,  expenses,  assets  and  liabilities.  In  addition,  changes  in  foreign 
exchange rates  may affect  the value of our inventory commitments.  Also, inventory purchases of our products  may  be impacted by 
fluctuations in the exchange rates between the U.S. dollar and the local currencies of the contract manufacturers, which could have the 
effect  of  increasing  the  cost  of  goods  sold  in  the  future.  We  manage  these  risks  by  primarily  denominating  these  purchases  and 
commitments in U.S. dollars. We do not currently engage in hedging activities with respect to such exchange rate risks. A 200 basis 
point reduction in the exchange rates used to calculate foreign currency translations at December 31, 2013 would have reduced the 
values of our net investments by approximately $8.3 million. 

45 

 
 
 
ITEM 8. 

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE 

Page 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ......................................................................... 47 

CONSOLIDATED BALANCE SHEETS ............................................................................................................................................ 48 

CONSOLIDATED STATEMENTS OF OPERATIONS ................................................................................................................... 49 

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) .......................................................................... 50(cid:3)

CONSOLIDATED STATEMENTS OF EQUITY .............................................................................................................................. 51(cid:3)

CONSOLIDATED STATEMENTS OF CASH FLOWS ................................................................................................................... 52(cid:3)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS ........................................................................................................ 53(cid:3)

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS ............................................................................................. 74(cid:3)

46 

 
 
 
Report of Independent Registered Public Accounting Firm 

Board of Directors and Stockholders 
Skechers U.S.A., Inc. 
Manhattan Beach, CA  

We have audited the accompanying consolidated balance sheets of Skechers U.S.A., Inc. and subsidiaries as of December 31, 
2013 and 2012 and the related consolidated statements of operations, comprehensive income (loss), equity, and cash flows for 
each of the three  years in the period ended December 31, 2013. In connection  with our audits of  the financial  statements,  we 
have also audited the financial statement schedule listed in the accompanying index.  These financial statements and schedule are 
the responsibility of the Company’s management.  Our responsibility is to express an opinion on these financial statements and 
schedule based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements 
are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures 
in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as 
evaluating  the  overall  presentation  of  the  financial  statements  and  schedule.    We  believe  that  our  audits  provide  a  reasonable 
basis for our opinion. 

In  our  opinion,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  financial 
position of Skechers U.S.A., Inc. and subsidiaries at December 31, 2013 and 2012, and the results of its operations and its cash 
flows  for  each  of  the  three  years  in  the  period  ended  December  31,  2013,  in  conformity  with  accounting  principles  generally 
accepted in the United States of America. 

Also, in our opinion, the financial statement schedule, when considered in relation to the basic consolidated financial statements 
taken as a whole, present fairly, in all material respects, the information set forth therein. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States), 
Skechers  U.S.A.,  Inc.  and  subsidiaries'  internal  control  over  financial  reporting  as  of  December  31,  2013,  based  on  criteria 
established  in  Internal  Control  –  Integrated  Framework  (1992)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the 
Treadway Commission (COSO) and our report dated February 28, 2014 expressed an unqualified opinion thereon. 

/s/ BDO USA, LLP 

Los Angeles, CA 
February 28, 2014 

47 

 
 
 
 
 
SKECHERS U.S.A., INC. AND SUBSIDIARIES 
CONSOLIDATED BALANCE SHEETS 
(In thousands, except par values) 

Current Assets: 

ASSETS 

  December 31, 
2013 

 December 31, 
2012 

Inventories ........................................................................................................................   
Prepaid expenses and other current assets ........................................................................   
Deferred tax assets ............................................................................................................     

Cash and cash equivalents ................................................................................................    $  372,011 
225,941 
Trade accounts receivable, less allowances of $15,926 in 2013 and $16,922 in 2012 .....   
10,599 
Other receivables ..............................................................................................................     
Total receivables .......................................................................................................      236,540 
358,168 
26,094 
22,115 
Total current assets ...................................................................................................      1,014,928 
361,755 
2,377 
9,950 
19,560 
  Total non-current assets ..........................................................................................      393,642 
TOTAL ASSETS .................................................................................................................    $1,408,570 

Property, plant and equipment, at cost, less accumulated depreciation and amortization ....   
Goodwill and other intangible assets, less accumulated amortization ..................................   
Deferred tax assets ...............................................................................................................   
Other assets, at cost ..............................................................................................................     

  $  325,826 
213,697 
7,491 
    221,188 
339,012 
27,755 
26,531 
    940,312 
362,446 
3,242 
16,387 
17,833 
    399,908 
  $1,340,220 

LIABILITIES AND EQUITY 

Current Liabilities: 

Current installments of long-term borrowings ..................................................................     $  12,028 
Short-term borrowings ......................................................................................................   
87 
258,183 
Accounts payable ..............................................................................................................   
40,124 
Accrued expenses .............................................................................................................     
Total current liabilities ..............................................................................................      310,422 
Long-term borrowings, excluding current installments ........................................................      116,488 
Other long-term liabilities ....................................................................................................     
1,740 
  Total non-current liabilities ....................................................................................      118,228 
  Total liabilities ........................................................................................................      428,650 

   $  11,668 
2,425 
241,525 
36,923 
    292,541 
    128,517 
73 
    128,590 
    421,131 

Commitments and contingencies 
Stockholders’ equity: 
  Preferred Stock, $.001 par value; 10,000 authorized; none issued and outstanding ...........   
  Class A Common Stock, $.001 par value; 100,000 shares authorized; 39,688 and 
    39,021 shares issued and outstanding at December 31, 2013 and 2012, respectively ......   
  Class B Common Stock, $.001 par value; 60,000 shares authorized; 10,870 and 
11 
   11,274 shares issued and outstanding at December 31, 2013 and 2012, respectively .......   
342,143 
  Additional paid-in capital ...................................................................................................   
  Accumulated other comprehensive loss .............................................................................   
(8,701) 
  Retained earnings ...............................................................................................................      596,829 
Skechers U.S.A., Inc. equity .....................................................................................      930,322 
49,598 
Total equity ...............................................................................................................      979,920 
TOTAL LIABILITIES AND EQUITY ................................................................................    $1,408,570 

  Noncontrolling interests .....................................................................................................     

40 

0 

0 

39 

11 
336,278 
(2,400) 
    542,041 
    875,969 
43,120 
    919,089 
  $1,340,220 

See accompanying notes to consolidated financial statements. 

48 

 
  
  
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
SKECHERS U.S.A., INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(In thousands, except per share data) 

Net sales ......................................................................................................
Cost of sales .................................................................................................
           Gross profit .......................................................................................
Royalty income ............................................................................................

Operating expenses: 
   Selling .......................................................................................................
   General and administrative .......................................................................
   Legal settlements ......................................................................................

           Earnings (loss) from operations ........................................................

Other income (expense): 
   Interest income .........................................................................................
   Interest expense ........................................................................................
   Gain (loss) on disposal of assets ...............................................................
   Gain (loss) on foreign currency transactions ............................................

          Earnings (loss) before income tax expense (benefit) 
Income tax expense (benefit) .......................................................................
Net earnings (loss) ............................................................................
Less: Net earnings (loss) attributable to noncontrolling interests .....
          Net earnings (loss) attributable to Skechers U.S.A., Inc....................

Net earnings (loss) per share attributable to Skechers U.S.A., Inc.: 
   Basic .........................................................................................................
   Diluted ......................................................................................................

Years Ended December 31, 
2012 

2013 

2011 

  $  1,846,361 
  1,027,569 
818,792 
7,734 
826,526 

  $  1,560,321 
876,995 
683,326 
7,104 
690,430 

  $  1,606,016 
982,268 
623,748 
7,558 
631,306 

153,491 
577,214 
2,212 
732,917 
93,609 

841 
(11,890) 
447 
(792) 
(11,394) 
82,215 
21,347 
60,868 
6,080   
 54,788 

134,920 
532,373 
818 
668,111 
22,319 

559 
(13,324) 
(216) 
1,135 
(11,846) 
10,473 
(39) 
10,512 
1,000   
9,512 

 $ 

152,000 
569,164 
43,935 
765,099 
(133,793) 

1,851 
(7,853) 
9,632 
(884) 
2,746 
(131,047) 
(63,467) 
(67,580) 

(96)    

$ 

  (67,484) 

1.09 
1.08 

  $ 
  $ 

0.19 
0.19 

  $ 
  $ 

(1.39) 
(1.39) 

$ 

$ 
$ 

Weighted  average  shares  used  in  calculating  earnings  (loss)  per  share 
attributable to Skechers U.S.A., Inc.: 
   Basic .........................................................................................................
   Diluted ......................................................................................................

50,363 
50,563 

49,495 
49,942 

48,491 
48,491 

See accompanying notes to consolidated financial statements. 

49 

 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SKECHERS U.S.A., INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) 
 (In thousands) 

Years Ended December 31, 

2013 

2012 

2011 

Net earnings (loss) ..........................................................................................  
Other comprehensive income (loss), net of tax: 

Loss on foreign currency translation adjustment, net of tax ....................  
Comprehensive income (loss) .........................................................................  
  Less: Comprehensive income attributable to noncontrolling  

interests. ......................................................................................................  
 Comprehensive income (loss) attributable to Skechers U.S.A., Inc. ..............  

  $  60,868 

  $  10,512 

  $  (67,580) 

(6,363) 
54,505 

(1,251) 
9,261 

(4,843) 
(72,423) 

6,018 
  $  48,487 

1,255 
8,006 

220 
  $  (72,643) 

  $ 

See accompanying notes to consolidated financial statements. 

50 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Balance at December 31, 2010
Net loss
Foreign currency translation adjustment
Capital contribution
Stock compensation expense
Proceeds from issuance of common stock
   under the employee stock purchase plan
Proceeds from issuance of common stock
   under the employee stock option plan
Tax benefit (expense) of stock options exercised
Conversion of Class B Common Stock into
   Class A Common Stock
Balance at December 31, 2011
Net earnings
Foreign currency translation adjustment
Contribution from noncontrolling interest of consolidated entity
Distribution to noncontrolling interest of consolidated entity
Stock compensation expense
Proceeds from issuance of common stock
   under the employee stock purchase plan
Proceeds from issuance of common stock
   under the employee stock option plan
Tax benefit of stock options exercised
Conversion of Class B Common Stock into
   Class A Common Stock
Balance at December 31, 2012
Net earnings
Foreign currency translation adjustment
Contribution from noncontrolling interest of consolidated entity
Distribution to noncontrolling interest of consolidated entity
Stock compensation expense
Proceeds from issuance of common stock
   under the employee stock purchase plan
Proceeds from issuance of common stock
   under the employee stock option plan
Tax benefit of stock options exercised
Conversion of Class B Common Stock into
   Class A Common Stock
Balance at December 31, 2013

S TO CK

S TO CK

36,894
--
--
--
--

178

873
--

14
37,959
--
--
--
--
--

186

853
--

23 --

39,021
--
--
--
--
--

149

114
--

11,311
--
--
--
--

--

--
--

(14)
11,297
--
--
--
--
--

--

--
--

(23)
11,274
--
--
--
--
--

--

--
--

SKECHERS U.S.A., INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF EQUITY  
(In thousands)  

S HARES

AMO UNT

ACCUMULATED

CLAS S  A

CLAS S  B

CLAS S  A

CLAS S  B

ADDITIO NAL

O THER

S KECHERS

NO N

TO TAL

CO MMO N

CO MMO N 

CO MMO N

CO MMO N 

S TO CK
$               

37
--
--
--
--

S TO CK
$                

11
--
--
--
--

P AID- IN 

CAP ITAL

$            

303,877
--
--
--
14,320

CO MP REHENS IVE

RETAINED

U. S . A. ,  INC.

CO NTRO LLING

S TO CKHO LDERS '

INCO ME (LO S S )

EARNING S

EQ UITY

INTERES TS

$                          

4,265
--
(5,159)
--
--

$           

600,013
(67,484)
--
--
--

$            

908,203
(67,484)
(5,159)
--
14,320

$                  

37,631
(96)
316
2,115
--

EQ UITY
$                    

945,834
(67,580)
(4,843)
2,115
14,320

--

1
--

$               

--
38
--
--
--
--
--

--

--
--

2,023

1,297
(640)

--

--
--

--

--
--

2,023

1,298
(640)

--

--
--

2,023

1,298
(640)

$                

--
11
--
--
--
--
--

$            

--
320,877
--
--
--
--
11,527

$                            

--
(894)
--
(1,506)
--
--
--

$           

--
532,529
9,512
--
--
--
--

$            

--
852,561
9,512
(1,506)
--
--
11,527

$                  

--
39,966
1,000
255
3,501
(1,602)
--

$                    

--
892,527
10,512
(1,251)
3,501
(1,602)
11,527

--

1
--

--

--
--

2,374

1,050
450

--

--
--

--

--
--

2,374

1,051
450

--

--
--

2,374

1,051
450

$               

--
39
--
--
--
--
--

$                

--
11
--
--
--
--
--

$            

--
336,278
--
--
--
--
2,388

$                         

--
(2,400)
--
(6,301)
--
--
--

$           

--
542,041
54,788
--
--
--
--

$            

--
875,969
54,788
(6,301)
--
--
2,388

$                  

--
43,120
6,080
(62)
3,635
(3,175)
--

$                    

--
919,089
60,868
(6,363)
3,635
(3,175)
2,388

--

1
--

--

--
--

2,614

332
531

--

--
--

--

--
--

2,614

333
531

--

--
--

2,614

333
531

404 --

39,688

(404)
10,870

--
40

$               

--
11

$                

--
342,143

$            

$                         

--
(8,701)

--
596,829

$           

--
930,322

$            

$                  

--
49,598

$                    

--
979,920

See accompanying notes to consolidated financial statements 

51 

 
                   
                   
                   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SKECHERS U.S.A., INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(In thousands) 

Years Ended December 31, 

2013 

2012 

2011 

Cash flows from operating activities: 

Net earnings (loss)..........................................................................................$  60,868 
Adjustments to reconcile net earnings (loss) to net cash (used in) 

$  10,512 

$  (67,580) 

provided by operating activities: 
Depreciation of property, plant and equipment ........................................... 
Amortization of deferred financing costs .................................................... 
Amortization of intangible assets ................................................................ 
Provision for bad debts, returns and allowances ......................................... 
Tax expense from share-based compensation ............................................. 
Non-cash share-based compensation ........................................................... 
Deferred income taxes (benefits) ................................................................ 
Inventory write-down .................................................................................. 
Loss (gain) on disposal of property, plant and equipment .......................... 
Impairment of property, plant and equipment ............................................. 
Impairment of intangible assets ................................................................... 
(Increase) decrease in assets: 

42,397 
1,201 
912 
2,868 
(201) 
2,388 
11,583 
0 
(447) 
0 
0 

41,542 
1,195 
906 
1,112 
(78) 
11,527 
(7,538) 
0 
216 
0 
0 

33,652 
1,128 
1,580 
5,882 
(640) 
14,320 
(7,863) 
9,971 
(9,632) 
1,481 
1,649 

Receivables ........................................................................................... 
Inventories ............................................................................................. 
Prepaid expenses and other current assets ............................................. 
Other assets ........................................................................................... 

(21,279) 
(22,589) 
1,205 
(3,239) 

(36,989) 
  (111,813) 
60,266 
(4,955) 

86,114 
  160,241 
(38,247) 
3,291 

Increase (decrease) in liabilities: 

Accounts payable .................................................................................. 
Accrued expenses .................................................................................. 
Net cash provided by (used in) operating activities .............................. 

17,596 
5,714 
98,977 

9,958 
20,692 
(3,447) 

(18,074) 
(12,354) 
  164,919 

Cash flows from investing activities: 

Capital expenditures .................................................................................... 
Proceeds from the sale of property, plant and equipment ........................... 
Intangible additions ..................................................................................... 
Net cash (used in) investing activities ................................................... 

(41,294) 
0 
(87) 
(41,381) 

(52,452) 
0 
0 
(52,452) 

  (122,238) 
17,100 
(10) 
  (105,148) 

Cash flows from financing activities: 

Net proceeds from the issuances of stock through employee 

stock purchase plan and the exercise of stock options ...........................
2,947 
   Contribution from non-controlling interest of consolidated entity .............. 
3,635 
(3,175) 
   Distributions to non-controlling interest of consolidated entity .................. 
Excess tax benefits from share-based compensation ................................... 
732 
Proceeds (payments) on short-term borrowings .......................................... 
(2,382) 
Proceeds from long-term debt ..................................................................... 
0 
Payments on long-term debt ........................................................................ 
(11,667) 
(9,910) 
Net cash (used in) provided by financing activities .............................. 
47,686 
Net increase (decrease)  in cash and cash equivalents ................................. 
Effect of exchange rates on cash and cash equivalents ............................... 
(1,501) 
Cash and cash equivalents at beginning of year ..........................................  325,826 
Cash and cash equivalents at end of year ..........................................................$  372,011 

3,425 
3,501 
(1,602) 
528 
(47,998) 
82,143 
(10,243) 
29,754 
(26,145) 
827 
  351,144 
$  325,826 

3,321 
2,115 
0 
0 
31,958 
37,326 
(14,287) 
60,433 
  120,204 
(2,618) 
  233,558 
$  351,144 

Supplemental disclosures of cash flow information: 
   Cash paid (received) during the year for: 
      Interest ........................................................................................................ $  10,624 
5,480 
      Income taxes paid (recovered) ...................................................................  

$  11,812 
     (48,706) 

$ 

7,692 
15,772 

See accompanying notes to consolidated financial statements. 

52 

 
  
  
 
 
  
  
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SKECHERS U.S.A., INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2013, 2012 and 2011 

(1)  THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

(a) 

The Company and Basis of Presentation 

Skechers U.S.A., Inc. and subsidiaries (the “Company”) designs, develops, markets and distributes footwear. The Company also 

operates 390 retail stores and an e-commerce business as of December 31, 2013. 

The  consolidated  financial  statements  have  been  prepared  in  accordance  with  accounting  principles  generally  accepted  in  the 
United States and include the accounts of the Company and its subsidiaries.  All significant intercompany balances and transactions 
have been eliminated in consolidation.  

(b)  Use of Estimates 

Management has made a number of estimates and assumptions relating to the reporting of assets, liabilities, revenues and expenses 
and the disclosure of contingent assets and liabilities to prepare these consolidated financial statements in conformity with accounting 
principles  generally  accepted  in  the  United  States.  Significant  areas  requiring  the  use  of  management  estimates  relate  primarily  to 
revenue recognition, allowance for bad debts, returns, sales allowances and customer chargebacks, inventory write-downs, valuation 
of intangibles and long-lived assets, litigation reserves and valuation of deferred income taxes.  Actual results could differ from those 
estimates. 

(c)  Noncontrolling interests 

The  Company  has  equity  interests  in  several  joint  ventures  that  were  established  either  to  distribute  the  Company’s  products 
throughout  Asia  or  to  construct  the  Company’s  domestic  distribution  facility.    These  joint  ventures  are  variable  interest  entities 
(VIE)’s under Accounting Standards Codification (“ASC”) 810-10-15-14. The Company’s determination of the primary beneficiary of 
a VIE considers all relationships between the Company and the VIE, including management agreements, governance documents and 
other contractual arrangements.   The Company has determined for its VIE’s the Company is the primary beneficiary because it has 
both of the following characteristics: (a) the power to direct the activities of a VIE that most significantly impact the entity’s economic 
performance, and (b) the obligation to absorb losses of the entity that could potentially be significant to the variable interest entity or 
the  right  to  receive  benefits  from  the  entity  that  could  potentially  be  significant  to  the  variable  interest  entity.  Accordingly,  the 
Company  includes  the  assets  and  liabilities  and  results  of  operations  of  these  entities  in  its  consolidated  financial  statements,  even 
though the Company may not hold a majority equity interest. There have been no changes during 2013 in the accounting treatment or 
characterization  of  any  previously  identified  VIE.  The  Company  continues  to  reassess  these  relationships  quarterly.    The  assets  of 
these joint ventures are restricted in that they are not available for general business use outside the context of such joint ventures. The 
holders of the liabilities of each joint venture have no recourse to the Company.  The Company does not have a variable interest in any 
unconsolidated VIE’s. 

53 

 
 
 
 
 
 
 
 
 
The  following  VIE’s  are  consolidated  into  the  Company’s  consolidated  financial  statements  and  the  carrying  amounts  and 

classification of assets and liabilities were as follows (in thousands): 

HF Logistics-SKX, LLC 

December 31, 2013   December 31, 2012  

Current assets 
Noncurrent assets ...............................................................  
  Total assets .....................................................................  

$ 
3,076 
  129,796 
$  132,872 

Current liabilities ................................................................  
Noncurrent liabilities ..........................................................  
  Total liabilities ................................................................  

$ 

1,835 
79,389 
$  81,224 

$ 
5,239 
  133,235 
$  138,474 

$ 

1,958 
80,678 
$  82,636 

Distribution joint ventures (1) 

December 31, 2013  December 31, 2012 

Current assets 
Noncurrent assets ...............................................................  
  Total assets .....................................................................  

$  49,835 
9,209 
$  59,044 

Current liabilities ................................................................  
Noncurrent liabilities ..........................................................  
  Total liabilities ................................................................  

$  15,687 
32 
$  15,719 

$  34,781 
7,978 
$  42,759 

$  13,222 
34 
$  13,256 

(1) Distribution joint ventures include Skechers China Limited, Skechers Southeast Asia Limited, Skechers Thailand Limited 

and Skechers South Asia Private Limited. 

Noncontrolling interest income (loss) was $6.1 million, $1.0 million and $(0.1) million for the years ended December 31, 2013, 
2012  and  2011,  respectively,  which  represents  the  share  of  net  earnings  or  loss  that  is  attributable  to  the  Company’s  joint  venture 
partners.  HF Logistics-SKX, LLC made cash capital distributions of $3.2 million and $1.6 million during the years ended December 
31, 2013 and 2012, respectively.  Our distribution joint venture partners made cash capital contributions of $3.6 million, $3.5 million 
and $2.1 million during the year ended December 31, 2013, 2012 and 2011, respectively.  

(d)  Business Segment Information  

Skechers’ operations and segments are organized along its distribution channels and consist of the following: domestic wholesale, 

international wholesale, retail and e-commerce sales.  Information regarding these segments is summarized in Note 12. 

(e)  Revenue Recognition 

The Company recognizes revenue on wholesale sales when products are shipped and the customer takes title and assumes risk of 
loss, collection of the relevant receivable is reasonably assured, persuasive evidence of  an arrangement exists and the sales price is 
fixed or determinable.  This generally occurs at time of shipment. Wholesale and e-commerce sales are recognized net of allowances 
for estimated returns,  sales allowances, discounts, chargebacks and amounts billed for  shipping and  handling costs.    The Company 
recognizes  revenue  from  retail  sales  at  the  point  of  sale.    Allowances  for  estimated  returns,  discounts,  doubtful  accounts  and 
chargebacks are recorded when related revenue is recorded. Related costs paid to third-party shipping companies are recorded as cost 
of sales. 

Royalty income is earned from licensing arrangements. Upon signing a new licensing agreement, the Company receives up-front 
fees, which are generally characterized as prepaid royalties. These fees are initially deferred and recognized as revenue as earned (i.e., 
as licensed sales are reported to the Company or on a straight-line basis over the term of the agreement). In addition, the Company 
receives royalty payments based on actual sales of the licensed products. Typically, at each quarter-end  we receive correspondence 
from  our  licensees  indicating  the  actual  sales  for  the  period.    This  information  is  used  to  calculate  and  record  the  related  royalties 
based on the terms of the agreement. 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(f)  Allowance for Bad Debts, Returns, Sales Allowances and Customer Chargebacks   

The  Company  provides  a  reserve  charged  against  revenue  and  its  receivables  for  estimated  losses  that  may  result  from  its 
customers’ inability to pay. To minimize the likelihood of uncollectibility, customers’ credit-worthiness is reviewed periodically based 
on external credit reporting services, financial statements issued by the customer and the Company’s experience with the account, and 
it  is  adjusted  accordingly.  When  a  customer’s  account  becomes  significantly  past  due,  the  Company  generally  places  a  hold  on  the 
account and discontinues further shipments to that customer, minimizing further risk of loss.  The Company determines the amount of 
the  reserve  by  analyzing  known  uncollectible  accounts,  aged  receivables,  economic  conditions  in  the  customers’  countries  or 
industries,  historical  losses  and  its  customers’  credit-worthiness.  Amounts  later  determined  and  specifically  identified  to  be 
uncollectible are charged or written off against this reserve.  

The Company also reserves for potential disputed amounts or chargebacks from its customers. The Company’s chargeback reserve 
is  based  on  a  collectibility  percentage  based  on  factors  such  as  historical  trends,  current  economic  conditions,  and  nature  of  the 
chargeback receivables. The Company also reserves for potential sales returns and allowances based on historical trends. 

The likelihood of a material loss on an uncollectible account would be mainly dependent on deterioration in the overall economic 
conditions in a particular country or environment. Reserves are fully provided for all probable losses of this nature.  For receivables 
that are not specifically identified as high risk, the Company provides a reserve based upon our historical loss rate as a percentage of 
sales.    

(g)  Cash and Cash Equivalents  

Cash and cash equivalents consist primarily of certificates of deposit with an initial term of less than three months.  For purposes 
of  the  consolidated  statements  of  cash  flows,  the  Company  considers  all  highly  liquid  debt  instruments  with  original  maturities  of 
three months or less to be cash equivalents. 

(h)  Foreign Currency Translation  

In accordance with ASC 830-30, certain international operations use the respective local currencies as their functional currency, 
while other international operations use the U.S. Dollar as their functional currency.  The Company considers the U.S. dollar as its 
functional currency.   The Company operates internationally through  several  foreign subsidiaries.  Translation adjustments  for these 
subsidiaries are included in other comprehensive income (loss). Additionally, one international subsidiary, Skechers S.a.r.l. located in 
Switzerland, operates with a functional currency of the U.S. dollar. Resulting re-measurement gains and losses from this subsidiary are 
included in the determination of net earnings (loss).  Assets and liabilities of the foreign operations denominated in local currencies 
are translated at the rate of exchange at the balance sheet date. Revenues and expenses are translated at the weighted average rate of 
exchange  during  the  period.  Translations  of  intercompany  loans  of  a  long-term  investment  nature  are  included  as  a  component  of 
translation adjustment in other comprehensive income (loss).  

(i) 

Inventories 

Inventories,  principally  finished  goods,  are  stated  at  the  lower  of  cost  (based  on  the  first-in,  first-out  method)  or  market  (net 
realizable value). Cost includes shipping and handling fees and costs, which are subsequently expensed to cost of sales.  The Company 
provides  for  estimated  losses  from  obsolete  or  slow-moving  inventories  and  writes  down  the  cost  of  inventory  at  the  time  such 
determinations  are  made.  Reserves  are  estimated  based  upon  inventory  on  hand,  historical  sales  activity,  industry  trends,  the  retail 
environment, and the expected net realizable value. The net realizable value is determined based upon estimated sales prices of such 
inventory through off-price or discount store channels.  

(j) 

Income Taxes 

The Company accounts for income taxes in accordance with ASC 740-10, which requires that the Company recognize deferred tax 
liabilities  for  taxable  temporary  differences  and  deferred  tax  assets  for  deductible  temporary  differences  and  operating  loss  carry-
forwards using enacted tax rates in effect in the years the differences are expected to reverse. Deferred income tax benefit or expense 
is recognized as a result of changes in net deferred tax assets or deferred tax liabilities. A valuation allowance is recorded when it is 
more likely than not that some or all of any deferred tax assets will not be realized.  

55 

 
 
 
 
 
 
 
 
(k)  Depreciation and Amortization 

Depreciation and amortization of property, plant and equipment is computed using the straight-line method based on the following 

estimated useful lives: 

Buildings 
Building improvements 
Furniture, fixtures and equipment 
Leasehold improvements   

20 years  
10 years 
5 to 20 years  
Useful life or remaining lease term, whichever is shorter 

(l)  Goodwill, Intangible Assets, Purchased Intangibles and Deferred Financing Costs 

Goodwill  and  other  intangible  assets  are  measured  for  impairment  at  least  annually  and  more  often  when  events  indicate  that 
impairment  exists.    Intellectual  property,  which  include  purchased  intellectual  property,  artwork  and  designs,  trade  names  and 
trademarks are amortized over their useful lives ranging from 1–10 years, generally on a straight-line basis. Intangible assets, which 
were primarily allocated to the domestic wholesale segment, as of December 31, 2013 and 2012 are as follows (in thousands): 

Intellectual property .........................................................  
Goodwill...........................................................................  
Less accumulated amortization ........................................  
Total intangible assets ......................................................  

2013 
$  7,887 
1,575 
(7,085) 
$    2,377 

2012 

$  7,840 
1,575 
(6,173) 
$    3,242 

We recorded, in general and administrative expenses, amortization expense of $0.9 million, $0.9 million and $1.6 million for the 
years ended December 31, 2013, 2012 and 2011, respectively.  We recorded, in interest expense, amortization of deferred financing 
costs  of  $1.2  million,  $1.2  million  and  $1.1  million  for  the  years  ended  December  31,  2013,  2012  and  2011,  respectively.    The 
Company  did  not  record  impairment  charges  during  the  years  ended  December  31,  2013  or  December  31,  2012.    The  Company 
recorded $1.6 million in impairment charges during the year ended December 31, 2011.  

(m)  Property, Plant and Equipment  

Property, plant and equipment subject to depreciation and amortization is reviewed for impairment whenever events or changes in 
circumstances  indicate  that  the  carrying  amount  of  an  asset  may  not  be  recoverable.  Management  reviews  both  quantitative  and 
qualitative  factors  to  assess  if  a  triggering  event  occurred.    The  Company  prepares  a  summary  of  store  cash  flows  from  our  retail 
stores  to  assess  potential  impairment  of  the  fixed  assets  and  leasehold  improvements.    Stores  with  negative  cash  flows  opened  in 
excess of 24  months are then reviewed in detail to determine if impairment exists.   Recoverability of assets to be  held and used is 
measured  by  a  comparison  of  the  carrying  amount  of  an  asset  to  the  estimated  undiscounted  future  cash  flows  expected  to  be 
generated by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, an impairment charge is recognized 
in the amount by which the carrying amount of the asset exceeds the fair value of the asset. The Company did not record impairment 
charges  during  the  years  ended  December  31,  2013  or  December  31,  2012.    The  Company  recorded  $1.5  million  in  impairment 
charges during the year ended December 31, 2011.  

(n)  Advertising Costs 

Advertising costs are expensed in the period in which the advertisements are first run or over the life of the endorsement contract. 
Advertising expense for the years ended December 31, 2013, 2012 and 2011 was approximately $118.5 million, $103.9 million and 
$119.3  million,  respectively.    Prepaid  advertising  costs  were  $5.5  million  and  $3.8  million  at  December  31,  2013  and  2012, 
respectively.  Prepaid  amounts  outstanding  at  December  31,  2013  and  2012,  represent  the  unamortized  portion  of  endorsement 
contracts,  advertising  in  trade  publications  and  media  productions  created  which  had  not  run  as  of  December  31,  2013  and  2012, 
respectively. 

56 

 
 
 
 
 
 
 
 
 
 
 
 
      
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(o)  Net Earnings (loss) Per Share Attributable to Skechers U.S.A., Inc. 

Basic  earnings  (loss)  per  share  represents  net  earnings  (loss)  divided  by  the  weighted  average  number  of  common  shares 
outstanding for the period. Diluted earnings (loss) per share, in addition to the weighted average determined for basic earnings (loss) 
per share, includes potential common shares which would arise from the exercise of stock options using the treasury stock method. 

The  Company  has two classes of  issued  and  outstanding  common  stock,  Class  A  Common  Stock  and Class B  Common  Stock.  
Holders of Class A Common Stock and holders of Class B Common Stock have substantially identical rights, including rights with 
respect to any declared dividends or distributions of cash or property and the right to receive proceeds on liquidation or dissolution of 
the Company after payment of the Company’s indebtedness.  The two classes  have different voting rights,  with  holders of Class A 
Common Stock entitled to one vote per share while holders of Class B Common Stock are entitled to ten votes per share on all matters 
submitted to a vote of stockholders.  The Company uses the two-class method for calculating net earnings per share. Basic and diluted 
net earnings per share of Class A Common Stock and Class B Common Stock are identical.  The shares of Class B Common Stock are 
convertible at any time at the option of the holder into shares of Class A Common Stock on a share-for-share basis. In addition, shares 
of Class B Common Stock will be automatically converted into a like number of shares of Class A Common Stock upon any transfer 
to any person or entity which is not a permitted transferee.   

The  following  is  a  reconciliation  of  net  earnings  (loss)  and  weighted  average  common  shares  outstanding  for  purposes  of 

calculating earnings (loss) per share (in thousands): 

Basic earnings (loss) per share 

Years Ended December 31, 
2012 

2011 

2013 

Net earnings (loss) ....................................................   $  54,788  $  9,512  $ (67,484) 
  48,491 
Weighted average common shares outstanding ........  
(1.39) 
Basic earnings (loss) per share ..................................   $ 

  49,495 

0.19  $ 

1.09  $ 

50,363 

Diluted earnings (loss) per share 

Years Ended December 31, 
2012 

2013 

2011 

Net earnings (loss) ....................................................   $  54,788  $ 
Weighted average common shares outstanding ........  
Dilutive stock options ...............................................  
Weighted average common shares outstanding ........  

50,363 
200 
50,563 

9,512  $ (67,484) 
  48,491 
49,495 
0 
447 
  48,491 
49,942 

Diluted earnings (loss) per share ...............................  

$1.08 

$0.19 

$ 

(1.39) 

There  were  no  options  excluded  from  the  computation  of  diluted  earnings  per  share  for  the  years  ended  December  31,  2013  or 

2012.   

(p)  Product Design and Development Costs 

The Company charges all product design and development costs to general and administrative expenses when incurred.  Product 
design  and  development  costs  aggregated  approximately  $9.2  million,  $9.5  million  and  $15.9  million  during  the  years  ended 
December 31, 2013, 2012 and 2011, respectively. 

(q)  Fair Value of Financial Instruments 

The  carrying  amount  of  the  Company’s  financial  instruments  are  considered  Level  1  assets,  which  principally  include  cash  and 
cash  equivalents,  investments,  accounts  receivable,  accounts  payable  and  accrued  expenses  and  approximates  fair  value  due  to  the 
relatively short maturity of such instruments. 

The carrying amount of the Company’s long-term borrowings are considered Level 2 liabilities, which approximates the fair value 

based upon current rates and terms available to the Company for similar debt.  

57 

 
 
 
 
  
  
  
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(r)  Comprehensive Income 

Comprehensive  income  consists  of  net  earnings  (loss),  foreign  currency  translation  adjustments.  Comprehensive  income  is 
presented  in  the  consolidated  statements  comprehensive  income  (loss).    Components  of  accumulated  other  comprehensive  income 
(loss) consist of foreign currency  translation adjustments and income (loss) attributable  to non-controlling interests.   The Company 
operates  internationally  through  several  foreign  subsidiaries.    Assets  and  liabilities  of  the  foreign  operations  denominated  in  local 
currencies  are  translated  at  the  rate  of  exchange  at  the  balance  sheet  date.    Revenues  and  expenses  are  translated  at  the  weighted 
average  rate  of  exchange  during  the  period  of  translation.  The  resulting  translation  adjustments  along  with  translation  adjustments 
related to intercompany loans of a long-term nature are included in the translation adjustment in other comprehensive income (loss).  

(2)  PROPERTY, PLANT AND EQUIPMENT 

Property, plant and equipment at December 31, 2013 and 2012 is summarized as follows (in thousands): 

2013 

2012 

Land ........................................................................................ $  59,113  $  59,113 
Buildings and improvements ..................................................   176,987    173,691 
Furniture, fixtures and equipment ...........................................   195,629    184,722 
Leasehold improvements ........................................................   174,663    154,828 
   Total property, plant and equipment ....................................   606,392    572,354 
Less accumulated depreciation and amortization ...................   244,637    209,908 
   Property, plant and equipment, net ...................................... $  361,755  $  362,446 

The Company capitalized $4.2 million of interest expense during 2011, relating to the construction of our corporate headquarters 

and equipment for our domestic distribution facility, which was completed in 2011. 

(3)  ACCRUED EXPENSES 

Accrued expenses at December 31, 2013 and 2012 are summarized as follows (in thousands):  

2013 

2012 

(cid:3)
Accrued inventory purchases ..................................................$  15,514  $  18,368 
Accrued payroll and taxes .......................................................  24,610 
  18,425 
Accrued interest ...................................................................... 
130 
0 
   Accrued expenses .................................................................$  40,124  $  36,923 

(cid:3)

(cid:3)

(4)  LINE OF CREDIT AND SHORT-TERM BORROWINGS 

On June 30, 2009, we entered into a $250.0 million secured credit agreement, (the “Credit Agreement”) with a syndicate of banks, 
of  which  six  currently  remain  as  participants.    On  November  5,  2009,  March  4,  2010,  May  3,  2011,  and  September  30,  2013,  we 
entered into four successive amendments to the Credit Agreement (collectively, the “Amended Credit Agreement”).  The Amended 
Credit Agreement matures in June 2015.  The Amended Credit Agreement permits us and certain of our subsidiaries to borrow up to 
$250.0 million based upon a borrowing base of eligible accounts receivable and inventory, which amount can be increased to $300.0 
million  at  our  request  and  upon  satisfaction  of  certain  conditions  including  obtaining  the  commitment  of  existing  or  prospective 
lenders willing to provide the incremental amount.  Borrowings bear interest at our election based on LIBOR or a Base Rate (defined 
as the greatest of the base LIBOR plus 1.00%, the Federal Funds Rate plus 0.5% or one of the lenders’ prime rate), in each case, plus 
an applicable  margin based on the average daily principal  balance of revolving loans  under the credit agreement (0.50%, 0.75% or 
1.00% for Base Rate loans and 1.50%, 1.75% or 2.00% for LIBOR loans).  We pay a monthly unused line of credit fee of 0.25% or 
0.375% per annum, which varies based on the average daily principal balance of outstanding revolving loans and undrawn amounts of 
letters of credit outstanding during such month.  The Amended Credit Agreement further provides for a limit on the issuance of letters 
of credit to a maximum of $50.0 million.  The Amended Credit Agreement contains customary affirmative and negative covenants for 
secured credit facilities of this type, including a fixed charge coverage ratio that applies  when excess availability is less than $40.0 
million.  In addition, the Amended Credit Agreement places limits on additional indebtedness that we are permitted to incur as well as 
other restrictions on certain transactions.  We paid syndication and commitment fees of $6.7 million on this facility, which are being 
amortized to interest expense over the six-year life of the facility. 

58 

 
 
 
  
  
  
 
 
  
 
 
 
 
 
 
 
 
   
  
 
 
  
 
 
 
 
 
 
(5)  LONG-TERM BORROWINGS 

Long-term borrowings at December 31, 2013 and 2012 is as follows (in thousands):  

2013 

2012 

Note payable to bank, due in monthly installments of $350.0 (includes principal 
and interest), variable rate interest at 3.92%, secured by property, balloon 
payment of $76,976 due November 2015 ...............................................................  

Note payable to bank, due in monthly installments of $531.4 (includes principal 

and interest), fixed rate interest at 3.54%, secured by property, balloon payment 
of $12,635 due December 2015 ..............................................................................  

Note payable to bank, due in monthly installments of $483.9 (includes principal 

and interest), fixed rate interest at 3.19%, secured by property, balloon payment 
of $11,670 due June 2016 .......................................................................................  

Note payable to TCF Equipment Finance, Inc., due in monthly installments of 

$  78,908 

$  79,916 

23,573 

29,010 

24,265 

29,213 

$30.5 (includes principal and interest), fixed rate interest at 5.24%, maturity date 
1,770 
of July 2019 ............................................................................................................  
Capital lease obligations .............................................................................................     
   0 
Subtotal.......................................................................................................................     128,516 
Less current installments ............................................................................................     
12,028 
Total long-term borrowings ........................................................................................    $  116,488 

2,036 
   10 
  140,185 
11,668 
 $  128,517 

The aggregate maturities of long-term borrowings at December 31, 2013 are as follows: 

2014 ...........................................................................................................................   $  12,028 
2015 ...........................................................................................................................     101,407 
14,198 
2016 ...........................................................................................................................    
328 
2017 ...........................................................................................................................    
345 
2018 ...........................................................................................................................    
210 
Thereafter ...................................................................................................................    
 $  128,516 

The Company’s long-term debt obligations contain both financial and non-financial covenants, including cross-default provisions.  
The Company is in compliance with its non-financial covenants, including any cross default provisions, and financial covenants of our 
long-term borrowings as of December 31, 2013. 

On April 30, 2010, we entered into a construction loan agreement (the “Loan Agreement”), by and among HF Logistics-SKX T1, 
LLC, a wholly-owned subsidiary of the JV (“HF-T1”), Bank of America, N.A. and Raymond James Bank, FSB.  Borrowings made 
pursuant  to  the  Loan  Agreement  were  up  to  a  maximum  limit  of  $55.0  million  (the  “Loan”),  which  were  used  to  construct  our 
domestic distribution  facility  in Rancho Belago, California.  Borrowings bore interest based on LIBOR, and the Loan Agreement’s 
original maturity date was April 30, 2012, which was extended to November 30, 2012.  On November 16, 2012, HF-T1 executed a 
modification  to  the  Loan  Agreement  (the  “Modification”),  which  increased  the  borrowings  under  the  Loan  to  $80.0  million  and 
extended the maturity date of the Loan to November 16, 2015.  The $80.0 million was used to (i) repay $54.7 million in outstanding 
borrowings under the original Loan, (ii) repay a loan of $18.3 million including accrued interest from HF to the JV, (iii) repay a loan 
to the JV of $2.5 million including accrued interest from Skechers RB, LLC, a wholly-owned subsidiary of our company (iv) pay a 
deferred management fee of $1.9 million to HF, and (iv) pay distributions of $0.9 million to each of HF and Skechers RB, LLC, with 
(v) $0.8 million used for loan fees and other closing costs.  Under the Modification, OneWest Bank, FSB is an additional lender that 
funded in part the increase to the Loan, and the interest rate on the Loan is the daily British Bankers Association LIBOR rate plus a 
margin of 3.75%, which is no longer subject to a minimum rate.  The Loan Agreement and the Modification are subject to customary 
covenants  and  events  of  default.    We  had  $78.9  million  and  $79.9  million  outstanding  under  the  Loan  Agreement  and  the 
Modification, which is included in long-term borrowings as of December 31, 2013 and 2012, respectively.  We paid commitment fees 
of $0.6 million on the Loan, which are being amortized to interest expense over the life of the Loan. 

On  December  29,  2010,  the  Company  entered  into  a  master  loan  and  security  agreement  (the  “Master  Agreement”),  by  and 
between us and Banc of America Leasing & Capital, LLC, and an Equipment Security Note (together with the Master Agreement, the 
“Loan Documents”), by and among us, Banc of America Leasing & Capital, LLC, and Bank of Utah, as agent (“Agent”).  We used the 

59 

 
 
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
proceeds to refinance certain equipment already purchased and to purchase new equipment for use in our Rancho Belago distribution 
facility.  Borrowings made pursuant to the Master Agreement may be in the form of one or more equipment security notes (each a 
“Note,” and, collectively, the “Notes”) up to a maximum limit of $80.0 million and each for a term of 60 months. The Note entered 
into on the same date as the Master Agreement represents a borrowing of approximately $39.3 million.  Interest will accrue at a fixed 
rate of 3.54% per annum.  On June 30, 2011, we entered into another Note agreement for approximately $36.3 million.  Interest will 
accrue at a fixed rate of 3.19% per annum.  We had $47.8 million and $58.2 million outstanding on the Notes, which is included in 
long-term borrowings as of December 31, 2013 and 2012, respectively.  We paid commitment fees of $0.8 million on this loan, which 
are being amortized to interest expense over the five-year life of the Notes.    

(6)    STOCK COMPENSATION 

(a)  Equity Incentive Plans 

In January 1998, the Company’s Board of Directors adopted the Amended and Restated 1998 Stock Option, Deferred Stock and 
Restricted Stock Plan for the grant of incentive stock options (“ISOs”), non-qualified stock options and deferred and restricted stock 
(the “Equity Incentive Plan”). In June 2001, the stockholders approved an amendment to the plan to increase the number of shares of 
Class A Common Stock authorized for issuance under the plan to 8,215,154.  In May 2003, stockholders approved an amendment to 
the  plan  to  increase  the  number  of  shares  of  Class  A  Common  Stock  authorized  for  issuance  under  the  plan  to  11,215,154.   Stock 
option awards are generally granted with an exercise price per share equal to the market price of a share of Class A Common Stock on 
the date of grant.  Stock option awards generally become exercisable over a three-year graded vesting period and expire ten years from 
the date of grant. 

On  April  16,  2007,  the  Company’s  Board  of  Directors  adopted  the  2007  Plan,  which  became  effective  upon  approval  by  the 
Company’s stockholders on May 24, 2007.  The Company’s Board of Directors terminated the Equity Incentive Plan as of May 24, 
2007, with no granting of awards being permitted thereafter, although any awards then outstanding under the Equity Incentive Plan 
remain in force according to the terms of such terminated plan and the applicable award agreements.  A total of 7,500,000 shares of 
Class A Common Stock are reserved for issuance under the 2007 Plan, which provides for grants of ISOs, non-qualified stock options, 
restricted stock and various other types of equity awards as described in the plan to the employees, consultants and directors of the 
Company and its subsidiaries.  The 2007 Plan is administered by the Compensation Committee of the Company’s Board of Directors. 

(b)  Valuation Assumptions 

There  were  no  stock  options  granted  under  the  Equity  Incentive  Plan  or  the  2007  Plan  during  2013,  2012  or  2011.    The  total 

intrinsic value of options exercised during 2013, 2012 and 2011 was $0.9 million, $1.9 million and $1.2 million, respectively. 

(c)  Stock-Based Payment Awards 

Stock options granted pursuant to the 1998 Stock Option, Deferred Stock and Restricted Stock Plan and the 2007 Incentive Award 

Plan (the “Equity Incentive Plans”) were as follows:  

SHARES 

  WEIGHTED AVERAGE 
OPTION EXERCISE  PRICE 

Outstanding at December 31, 2010 .....................
   Granted.............................................................
   Exercised ..........................................................
   Cancelled .........................................................
Outstanding at December 31, 2011 .....................
   Granted.............................................................
   Exercised ..........................................................
   Cancelled .........................................................
Outstanding at December 31, 2012 .....................
   Granted.............................................................
   Exercised ..........................................................
   Cancelled .........................................................
Outstanding at December 31, 2013 .....................

451,308 
0 
(137,197) 
(107,711) 
206,400 
0 
(149,489) 
(4,215) 
52,696 
0 
(37,696) 
0 
15,000 

$ 

$ 

11.26 
0 
9.46 
20.55 
7.62 
0 
7.03 
6.95 
9.34 
0 
8.83 
0 
10.60 

There was no unrecognized compensation cost related to stock option shares as of December 31, 2013 and 2012, respectively. 

60 

 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
 
 
 
   
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
   
 
 
   
 
 
A summary of the status and changes of our nonvested shares related to our Equity Incentive Plans as of and for the period ended 

December 31, 2013 is presented below: 

(cid:3)

Nonvested at December 31, 2010 .......................
   Granted ............................................................    
   Vested ..............................................................    
   Cancelled .........................................................    
Nonvested at December 31, 2011 .......................
   Granted ............................................................    
   Vested ..............................................................    
   Cancelled .........................................................    
Nonvested at December 31, 2012 .......................
   Granted ............................................................    
   Vested ..............................................................    
   Cancelled .........................................................    
Nonvested at December 31, 2013 .......................

SHARES 

1,493,329 
10,000 
(735,337) 
(27,499) 
740,493 
281,000 
(704,160) 
(33,000) 
284,333 
67,500 
(75,667) 
0 
276,166 

WEIGHTED AVERAGE 
GRANT-DATE FAIR 
VALUE 

$ 

$ 

18.97 
21.00 
18.95 
18.74 
19.02 
17.58 
18.58 
27.60 
17.69 
27.70 
18.03 
0 
20.05 

As of December 31, 2013, a total of 4,801,381 shares remain available for grant as equity awards under the 2007 Plan. 

The Company recognized compensation expense of $2.4 million, $11.5 million and $14.3 million and related income tax benefits 
(expense)  of  $0.5  million,  $0.5  million,  and  $(0.6)  million  for  grants  under  its  stock-based  compensation  plans  in  the  consolidated 
statements  of  operations  for  the  years  ended  December  31,  2013,  2012,  and  2011,  respectively.    There  was  $5.0  million  and  $4.7 
million of unrecognized compensation cost related to nonvested common shares as of December 31, 2013 and 2012, respectively. That 
cost  is  expected  to  be  recognized  over  a  weighted  average  period  of  2.7  years  and  3.7  years,  respectively.    The  total  fair  value  of 
shares vested during the period ended December 31, 2013 and 2012 was $1.4 million and $13.1 million, respectively. 

(d)  Stock Purchase Plans 

Effective July 1, 1998, the Company’s Board of Directors adopted the 1998 Employee Stock Purchase Plan (the “1998 ESPP”). 
The 1998 ESPP provides that a total of 2,781,415 shares of Class A Common Stock are reserved for issuance under the plan.  The 
1998 ESPP, which is intended to qualify as an “employee stock purchase plan” under Section 423 of the Internal Revenue Code of 
1986, as amended, was implemented utilizing six-month offerings with purchases occurring at six-month intervals.  The 1998 ESPP 
administration  was  overseen  by  the  Board  of  Directors.    Employees  were  eligible  to  participate  if  they  were  employed  by  the 
Company  for  at  least  20  hours  per  week  and  more  than  five  months  in  any  calendar  year.    The  1998  ESPP  permitted  eligible 
employees  to  purchase  Class  A  Common  Stock  through  payroll  deductions,  which  may  not  exceed  15%  of  an  employee’s 
compensation.  The price of Class A Common Stock purchased under the 1998 ESPP was 85% of the lower of the fair market value of 
the Class A Common Stock at the beginning of each six-month offering period or on the applicable purchase date.   

On April 16, 2007, the Company’s Board of Directors adopted the 2008 Employee Stock Purchase Plan (the “2008 ESPP”), and 
the Company’s stockholders approved the 2008 ESPP on May 24, 2007.  The 2008 ESPP became effective on January 1, 2008, and 
the Company’s Board of Directors terminated the 1998 ESPP as of such date, with no additional granting of rights being permitted 
under the 1998 ESPP.  The 2008 ESPP provides that a total of 3,000,000 shares of Class A Common Stock are reserved for issuance 
under the plan.  This number of shares that may be made available for sale is subject to automatic increases on the first day of each 
fiscal year during the term of the 2008 ESPP as provided in the plan.  The 2008 ESPP is intended to qualify as an “employee stock 
purchase  plan”  under  Section  423  of  the  Internal  Revenue  Code  of  1986,  as  amended.    The  terms  of  the  2008  ESPP,  which  are 
substantially similar to those of the 1998 ESPP, permit eligible employees to purchase Class A Common Stock at six-month intervals 
through  payroll  deductions,  which  may  not  exceed  15%  of  an  employee’s  compensation.    The  price  of  Class  A  Common  Stock 
purchased under the 2008 ESPP is 85% of the lower of the fair market value of the Class A Common Stock at the beginning of each 
six-month offering period or on the applicable purchase date. Employees may end their participation in an offering at any time during 
the offering period.  The 2008 ESPP is administered by the Company’s Board of Directors. 

61 

 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
During 2013, 2012 and 2011, 149,257 shares, 186,199 shares and 178,189 shares were issued under the 2008 ESPP for which the 

Company received approximately $2.6 million, $2.4 million and $2.0 million, respectively. 

(7)  STOCKHOLDERS’ EQUITY 

The authorized capital stock of the Company consists of 100,000,000 shares of Class A Common Stock, par value $.001 per share, 
60,000,000 shares of Class B Common Stock, par value $.001 per share, and 10,000,000 shares of preferred stock, $.001 par value per 
share. 

The  Company  has two classes of  issued  and  outstanding  common  stock,  Class  A  Common  Stock  and Class B  Common  Stock.  
Holders of Class A Common Stock and holders of Class B Common Stock have substantially identical rights, including rights with 
respect to any declared dividends or distributions of cash or property and the right to receive proceeds on liquidation or dissolution of 
the Company after payment of the Company’s indebtedness.  The two classes  have different voting rights,  with  holders of Class A 
Common Stock entitled to one vote per share while holders of Class B Common Stock are entitled to ten votes per share on all matters 
submitted to a vote of stockholders.  The shares of Class B Common Stock are convertible at any time at the option of the holder into 
shares  of  Class  A  Common  Stock  on  a  share-for-share  basis.  In  addition,  shares  of  Class  B  Common  Stock  will  be  automatically 
converted into a like number of shares of Class A Common Stock upon any transfer to any person or entity which is not a permitted 
transferee.   

During  2013,  2012  and  2011,  certain  Class  B  stockholders  converted  404,396  shares,  22,880  shares  and  13,640  shares, 

respectively, of Class B Common Stock to Class A Common Stock. 

(8)  INCOME TAXES 

The provisions for income tax expense (benefit) were as follows (in thousands):  

2013 

2012 

2011 

(cid:3)

(cid:3)
   Federal: 
632 
      Current .......................................................................................  $ 
      Deferred .....................................................................................    11,537 
         Total federal ...........................................................................    12,169 
   State: 
      Current .......................................................................................   
      Deferred .....................................................................................   
           Total state .............................................................................   
   Foreign: 
8,228 
      Current .......................................................................................   
312 
      Deferred .....................................................................................   
         Total foreign ...........................................................................   
8,540 
         Total income taxes (benefit) ...................................................  $  21,347 

519 
119 
638 

(cid:3)

$ 

(cid:3)

(67)  $ (53,696) 
(1,896) 
  (55,592) 

(6,381) 
(6,448) 

1,796 
(307) 
1,489 

(241) 
  (10,522) 
  (10,763) 

5,325 
(405) 
4,920 

(1,027) 
3,915 
2,888 
(39)  $ (63,467) 

$ 

The Company’s provision for income tax expense (benefit) and effective income tax rate are significantly impacted by the mix of 
the  Company’s  domestic  and  foreign  earnings  (loss)  before  income  taxes.  In  the  non-U.S.  jurisdictions  in  which  the  Company  has 
operations, the applicable statutory rates are generally significantly lower than in the U.S., ranging from 0% to 41%. The Company’s 
provision  for  income  tax  expense  (benefit)  was  calculated  using  the  applicable  statutory  rate  for  each  jurisdiction  applied  to  the 
Company’s pre-tax earnings (loss) in each jurisdiction, while the  Company’s effective tax rate is calculated by dividing income tax 
expense (benefit) by earnings (loss) before income taxes. 

62 

 
 
 
 
 
 
  
  
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company’s earnings (loss) before income taxes and income tax expense (benefit) for 2013, 2012 and 2011 are as follows (in 

thousands):  

Income tax jurisdiction 

2013 

Earnings (loss) 
before income 
taxes 

2012 

2011 

Income tax 
expense  

Earnings (loss) 
before income 
taxes 

Income tax 
expense 
(benefit) 

Earnings (loss) 
before income 
taxes 

Income tax 
expense 
 (benefit) 

Years Ended December 31, 

United States .........................................$ 
Canada ................................................... 
Chile ...................................................... 
China ..................................................... 
Jersey (1) ............................................... 
Non-benefited loss operations (2) ......... 
Other jurisdictions (3) ........................... 
  Earnings (loss) before income taxes ....$ 

38,705 
4,091 
9,622 
6,148 
25,348 
(15,841) 
14,142 
82,215 

$  12,807 
1,187 
1,920 
1,646 
0 
0 
3,787 
$  21,347 

$ 

$ 

(27,379)  $  (5,867) 
545 
1,043 
319 
0 
0 
3,921 
(39) 

2,564 
5,971 
1,278 
25,162 
(13,492) 
16,369 
10,473 

$ 

$  

$ 

(161,976) 
945 
9,321 
1,416 
25,109 
(16,844) 
10,982 
(131,047) 

$  (66,355) 
309 
2,030 
354 
0 
0 
195 
$  (63,467) 

26.0%   

  Effective tax rate (4) .......................... 
__________ 
(1)  Jersey does not assess income tax on corporate net earnings. 
(2)  Consists of entities in the following tax jurisdictions where no tax benefit is recognized in the period being reported because of the 
provision of offsetting valuation allowances: Japan, Brazil, China, Hong Kong and India. 
(3)  Consists of entities in the following tax jurisdictions, each of which comprises not more than 5%, of 2013 consolidated income (loss) 
before taxes:  UK, Germany, France, Spain, Belgium, Italy, Netherlands, Switzerland, Malaysia, Thailand, Singapore, China, Hong Kong, 
Portugal and Austria. 
(4)  The effective tax rate is calculated by dividing income tax expense (benefit) by earnings (loss) before income taxes. 

(0.4%)   

48.4% 

For 2013, the effective tax rate was lower than the U.S. federal and state combined statutory rate of approximately 40% primarily 
because  of  earnings  from  foreign  operations  in  jurisdictions  imposing  either  lower  tax  rates  on  corporate  earnings  or  no  corporate 
income tax. As reflected in the table above, earnings (loss) before income taxes in the U.S. was earnings of $38.7 million, with income 
tax  expense  of  $12.8  million,  an  average  rate  of  33.1%,  while  earnings  (loss)  before  income  taxes  in  non-U.S.  jurisdictions  was 
earnings of $43.5 million,  with aggregate income tax expense of $8.5 million, an average rate of 19.6%.  Combined, this results in 
consolidated  net  earnings  for  the  period  of  $82.2  million,  and  a  consolidated  tax  expense  for  the  period  of  $21.3,  resulting  in  an 
effective tax rate of 26.0%.   

For  2013,  of  the  Company’s  $43.5  million  in  earnings  before  income  tax  earned  outside  the  U.S.,  $25.3  million  was  earned  in 
Jersey, which does not impose a tax on corporate earnings.  In addition, there were foreign losses of $15.8 million for which no tax 
benefit  was  recognized  during  the  year  ended  December  31,  2013  because  of  the  provision  of  offsetting  valuation  allowances. 
Individually,  none of the other foreign jurisdictions included in “Other jurisdictions” in the table above had  more than 5% of 2013 
consolidated earnings (loss) before taxes. 

Unremitted earnings of non-U.S. subsidiaries are expected to be reinvested outside of the U.S. indefinitely. Such earnings would 

become taxable upon the sale or liquidation of these subsidiaries or upon the remittance of dividends.   

As of December 31, 2013, the Company had approximately $372.0 million in cash and cash equivalents, of which $166.5 million, 
or 44.8%, was held outside the U.S.  Of the $166.5 million held by the Company’s non-U.S. subsidiaries, approximately $51.2 million 
is available for repatriation to the U.S. without incurring U.S. income taxes and applicable non-U.S. income and withholding taxes in 
excess  of  the  amounts  accrued  in  the  Company’s  financial  statements  as  of  December  31,  2013.    The  Company’s  cash  and  cash 
equivalents held in the U.S. and cash provided from operations are sufficient to meet the Company’s liquidity needs in the U.S. for the 
next twelve  months and the  Company does  not expect to  repatriate any of the  funds presently designated as indefinitely reinvested 
outside  the  U.S.    Under  current  applicable  tax  laws,  if  the  Company  chooses  to  repatriate  some  or  all  of  the  funds  designated  as 
indefinitely reinvested outside the U.S., the amount repatriated would be subject to U.S. income taxes and applicable non-U.S. income 
and withholding taxes.  As of December 31, 2013 and 2012, U.S. income taxes have not been provided on cumulative total earnings of 
$226.0 million and $171.2 million, respectively. 

63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
Income taxes differ from the statutory tax rates as applied to earnings (loss) before income taxes as follows (in thousands): 

2013 

2012 

2011 

(cid:3)

(cid:3)
Expected income tax expense (benefit) ....................................... $  28,775 
State income tax, net of federal benefit .......................................  
255 
Rate differential on foreign income ............................................   (11,897) 
740 
Change in unrecognized tax benefits ..........................................  
(150) 
Non-deductible expenses ............................................................  
(493) 
Prior year R&D credit claims ......................................................  
(1,187) 
Other ...........................................................................................  
5,304 
Change in valuation allowance ...................................................  
   Total provision (benefit) for income taxes ............................... $  21,347 

  Effective tax rate......................................................................  

26.0% 

(cid:3)

(cid:3)

(cid:3)
$ 

$ 

(cid:3)

3,666 
1,406 
(8,752) 
(149) 
194 
0 
79 
3,517 

(cid:3)
$  (45,866) 
(7,320) 
(11,808) 
2,906 
168 
(6,253) 
304 
4,402 
(39)  $  (63,467) 

(0.4%) 

48.4% 

(cid:3)

The tax effects of temporary differences that give rise to significant portions of deferred tax assets and deferred tax liabilities at 

December 31, 2013 and 2012 are presented below (in thousands): 

2013 

2012 

DEFERRED TAX ASSETS: 
(cid:3)
Deferred tax assets – current: 

(cid:3)
(cid:3)

Inventory adjustments .................................................   $ 
Accrued expenses ........................................................  
Allowances for bad debts and chargebacks .................  
    Total current assets ..................................................  

5,075(cid:3)
17,084(cid:3)
6,179(cid:3)
28,338(cid:3)

Deferred tax assets – long term: 

(cid:3)

Loss carryforwards ......................................................  
Business credit carryforward .......................................  
Share-based compensation ..........................................  
Valuation allowance ....................................................  
    Total long term assets..............................................  
        Total deferred tax assets ..........................................  
Deferred tax liabilities – current: 

Prepaid expenses .........................................................  

Deferred tax liabilities – long term: 

43,711(cid:3)
9,763 
279(cid:3)
(19,903)(cid:3)
33,850(cid:3)
62,188(cid:3)
(cid:3)
6,223(cid:3)

(cid:3)
(cid:3)
$ 

(cid:3)

8,184(cid:3)
16,082(cid:3)
6,751(cid:3)
31,017(cid:3)

50,399(cid:3)
5,034 
191(cid:3)
(14,599)(cid:3)
41,025(cid:3)
72,042(cid:3)
(cid:3)
4,486(cid:3)

24,703 
Depreciation on property, plant and equipment ..........  
30,926 
        Total deferred tax liabilities .....................................  
    Net deferred tax assets .................................................   $  31,262(cid:3)

24,711 
29,197 
$  42,845(cid:3)

Management  believes  it  is  more  likely  than  not  that  the  results  of  future  operations  will  generate  sufficient  taxable  income  to 

realize the net deferred tax assets. 

The U.S. net operating loss for the year ended December 31, 2011 was carried back to offset federal taxable income for 2009 and 
2010, generating tax refunds of approximately $52.0 million in the first quarter of 2012. The U.S. net operating loss for the year ended 
December 31, 2012, along with the remaining unused net operating loss carryback from December 31, 2011, can be carried forward to 
reduce future taxable income.  These net operating losses can be carried forward for 20 years and do not begin to expire until 2032. As 
of December 31, 2013 and 2012, no valuation allowance  against the related deferred tax asset  has been set  up for these loss carry-
forwards as it is believed the loss carry-forwards will be fully utilized in reducing future taxable income.   

As  of  December  31,  2013  and  2012,  the  Company  had  combined  foreign  operating  loss  and  related  deferred  tax  assets  carry-
forwards available to reduce future taxable income of approximately $66.3 million and $52.1 million, respectively.  Some of these net 
operating losses expire beginning in 2014; however others can be carried forward indefinitely. As of December 31, 2013 and 2012, a 
valuation allowance against deferred tax assets of $19.9 million and $14.6 million, respectively, had been set up for those loss carry-
forwards that are not more likely than not to be fully utilized in reducing future taxable income.  

64 

 
  
  
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The balance of unrecognized tax benefits included in net prepaid expenses in the consolidated balance sheets increased by $0.6 
million  during  the  year.    A  reconciliation  of  the  beginning  and  ending  amount  of  unrecognized  tax  benefits  is  as  follows  (in 
thousands): 

2013 

2012 

Beginning balance ...................................................................$  10,221  $  10,948 
  Additions for current year tax positions ............................. 
464 
  Additions for prior year tax positions ................................. 
24 
  Reductions for prior year tax positions ............................... 
(6) 
  Settlement of uncertain tax positions .................................. 
(301) 
  Reductions related to lapse of statute of limitations ........... 
(908) 
Ending balance ........................................................................$  10,816  $  10,221 

696 
164 
(5) 
0 
(260) 

If recognized, $9.6 million of unrecognized tax benefits would be recorded as a reduction in income tax expense.  

Estimated interest and penalties related to the underpayment of income taxes are classified as a component of income tax expense 
and totaled $0.1 million for the year ended December 31, 2013, $0.2 million for the year ended December 31, 2012, and $0.6 million 
for the year ended December 31, 2011.  Accrued interest and penalties were $1.8 million and $1.6 million as of December 31, 2013 
and 2012, respectively. 

The  amount  of  income  taxes  the  Company  pays  is  subject  to  ongoing  audits  by  taxing  jurisdictions  around  the  world.  The 
Company’s estimate of the potential outcome of any uncertain tax position is subject to management’s assessment of relevant risks, 
facts, and circumstances existing at that time. The Company believes that it has adequately provided for these matters. However, the 
Company’s  future  results  may  include  favorable  or  unfavorable  adjustments  to  its  estimates  in  the  period  the  audits  are  resolved, 
which may impact the Company’s effective tax rate.  

As  of  December  31,  2013,  the  Company’s  tax  filings  are  generally  subject  to  examination  in  the  U.S.  and  several  Asian  and 
European tax jurisdictions for years ending on or after December 31, 2007. During the year, the Company reduced the balance of 2013 
and prior year unrecognized tax benefits by $0.3 million as a result of expiring statutes. It is reasonably possible that the statute of 
limitations will lapse for certain tax jurisdictions during 2014, which would reduce the balance of 2013 and prior year unrecognized 
tax benefits by $1.4 million. 

The Company is currently under examination by the IRS for tax years 2007 through 2011. The Company is also under examination 
by  a  number  of  states.    During  the  year  ended  December  31,  2013,  there  was  no  reduction  in  the  balance  of  2013  and  prior  year 
unrecognized tax benefits due to any settlement of an examination. It is reasonably possible that certain federal and state examinations 
could be settled during the next twelve months which would reduce the balance of 2013 and prior year unrecognized tax benefits by 
$3.6 million. 

(9)    BUSINESS AND CREDIT CONCENTRATIONS 

The Company generates the majority of its sales in the United States; however, several of its products are sold into various foreign 
countries,  which  subject  the  Company  to  the  risks  of  doing  business  abroad.  In  addition,  the  Company  operates  in  the  footwear 
industry,  which  is  impacted  by  the  general  economy,  and  its  business  depends  on  the  general  economic  environment  and  levels  of 
consumer spending. Changes in the  marketplace  may  significantly affect  management’s  estimates and the Company’s performance. 
Management performs regular evaluations concerning the ability of customers to satisfy their obligations and provides for estimated 
doubtful  accounts.    Domestic  accounts  receivable,  which  generally  do  not  require  collateral  from  customers,  amounted  to  $138.4 
million  and  $111.8  million  before  allowances  for  bad  debts  and  sales  returns,  and  chargebacks  at  December  31,  2013  and  2012, 
respectively.    Foreign  accounts  receivable,  which  generally  are  collateralized  by  letters  of  credit,  amounted  to  $103.5  million  and 
$118.8  million  before  allowance  for  bad  debts,  sales  returns,  and  chargebacks  at  December  31,  2013  and  2012,  respectively.  
International net sales amounted to $558.1 million, $496.0 million and $546.0 million for the years ended December 31, 2013, 2012 
and 2011, respectively. The Company’s credit losses charged to expense for the years ended December 31, 2013, 2012 and 2011 were 
$2.6 million, $1.5  million and $7.0 million, respectively.   In addition, the  Company’s recorded sales return and allowance expense 
(recoveries) for the years ended December 31, 2013, 2012 and 2011 were $0.2 million, $(0.4) million and $(1.1) million, respectively. 

65 

 
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Assets located outside the United States consist primarily of cash, accounts receivable, inventory, property, plant and equipment, 
and other assets.  Net assets held outside the United States were $413.2 million and $387.2 million at December 31, 2013 and 2012, 
respectively. 

During 2013, 2012 and 2011, no customer accounted for 10.0% or more of net sales.  No customer accounted for more than 10% 
of  net  trade  receivables  at  December  31,  2013  or  December  31,  2012.    During  2013,  2012  and  2011,  net  sales  to  our  five  largest 
customers were approximately 18.1%, 18.1% and 17.8%, respectively. 

The  Company’s  top  five  manufacturers  produced  the  following  for  the  years  ended  December  31,  2013,  2012  and  2011, 

respectively:  

Years Ended December 31, 
2012 

2013 

2011 

(cid:3)
Manufacturer #1 .........................................................    
Manufacturer #2 .........................................................  
Manufacturer #3 .........................................................  
Manufacturer #4 .........................................................  
Manufacturer #5 .........................................................  

(cid:3)
37.8%     
7.1%   
6.1%   
4.8%   
4.1%   
59.9%   

(cid:3)
33.5%     
9.2%   
6.7%   
6.6%   
5.6%   
61.6%   

30.8% 
11.5% 
7.7% 
6.6% 
5.9% 
62.5% 

The majority of the Company’s products are produced in China. The Company’s operations are subject to the customary risks of 
doing  business  abroad,  including  but  not  limited  to  currency  fluctuations  and  revaluations,  custom  duties  and  related  fees,  various 
import controls and other monetary barriers, restrictions on the transfer of funds, labor unrest and strikes and, in certain parts of the 
world,  political  instability.  The  Company  believes  it  has  acted  to  reduce  these  risks  by  diversifying  manufacturing  among  various 
factories. To date, these business risks have not had a material adverse impact on the Company’s operations. 

(10)   EMPLOYEE BENEFIT PLANS 

The Company has a 401(k) profit sharing plan covering all employees who are 21 years of age and have completed six months of 
service.  Employees  may contribute up to 15.0% of annual compensation. Company contributions  to the plan are discretionary and 
vest over a six year period.  The Company did not make a contribution to the plan for the years ended December 31, 2013, 2012 and 
2011, respectively.  

In May 2013, the Company established the Skechers U.S.A., Inc. Deferred Compensation Plan (the “Plan”), which allows eligible 
employees  to  defer  compensation  up  to  a  maximum  amount  to  a  future  date  on  a  nonqualified  basis.    The  Plan  provides  for  the 
Company to make discretionary contributions to participating employees, which will be determined by the Company’s Compensation 
Committee.  The Company did not make a contribution to the plan for the year ended December 31, 2013.  The value of the deferred 
compensation  is  recognized  based  on  the  fair  value  of  the  participants’  accounts  as  determined  monthly.    The  Company  has 
established  a  rabbi  trust  (the  “Trust”)  as  a  reserve  for  the  benefits  payable  under  the  Plan.    The  assets  of  the  Trust  and  deferred 
liabilities are presented in the Company’s condensed consolidated balance sheets. 

(11)  COMMITMENTS AND CONTINGENCIES 

(a)  Leases 

The  Company  leases  facilities  under  operating  lease  agreements  expiring  through  November  2031.  The  Company  pays  taxes, 
maintenance and insurance in addition to the lease obligations. The Company also leases certain equipment and automobiles  under 
operating lease agreements expiring at various dates through September 2018.  Rent expense for the years ended December 31, 2013, 
2012 and 2011 approximated $94.0 million, $88.7 million and $85.0 million, respectively. 

Minimum lease payments, which takes into account escalation clauses, are recognized on a straight-line basis over the minimum 
lease term.  Subsequent adjustments to our lease payments due to changes in an existing index, usually the consumer price index, are 
typically included in our calculation of the minimum lease payments when the adjustment is known.  Reimbursements for leasehold 
improvements are recorded as liabilities and are amortized over the lease term.   Lease  concessions, in our case,  usually a free rent 
period, are considered in the calculation of our minimum lease payments for the minimum lease term. 

66 

 
 
 
  
  
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
Future minimum lease payments under noncancellable leases at December 31, 2013 are as follows (in thousands): 

  OPERATING 
LEASES 

Year ending December 31: 
2014 ..................................................................................     $  122,347 
118,289 
2015 ..................................................................................    
106,577 
2016 ..................................................................................    
89,699 
2017 ..................................................................................    
2018 ..................................................................................    
77,360 
Thereafter ..........................................................................       383,058 
  $  897,330 

(cid:3)

(b)  Litigation 

The Company recognizes legal expense in connection with loss contingencies as incurred. 

In  accordance  with  U.S.  generally  accepted  accounting  principles,  the  Company  records  a  liability  in  its  consolidated  financial 
statements for loss contingencies when a loss is known or considered probable and the amount can be reasonably estimated.  When 
determining  the  estimated  loss  or  range  of  loss,  significant  judgment  is  required  to  estimate  the  amount  and  timing  of  a  loss  to  be 
recorded.    Estimates  of  probable  losses  resulting  from  litigation  and  governmental  proceedings  are  inherently  difficult  to  predict, 
particularly when the matters are in the procedural stages or with unspecified or indeterminate claims for damages, potential penalties, 
or  fines.    Accordingly,  the  Company  cannot  determine  the  final  amount,  if  any,  of  its  liability  beyond  the  amount  accrued  in  the 
consolidated financial statements as of December 31, 2013, nor is it possible to estimate  what litigation-related costs  will be in the 
future.  

(c)  Product and Other Financing  

The Company finances production activities in part through the use of interest-bearing open purchase arrangements with certain of 
its international manufacturers. These arrangements currently bear interest at rates between 0% and 1.0% for 30- to 60- day financing. 
The  amounts  outstanding  under  these  arrangements  at  December  31,  2013  and  2012  were  $69.1  million  and  $87.7  million, 
respectively, which are included in accounts payable in the accompanying consolidated balance sheets.  Interest expense incurred by 
the  Company  under  these  arrangements  amounted  to  $3.9  million  in  2013,  $3.8  million  in  2012,  and  $3.2  million  in  2011.    The 
Company  has  open  purchase  commitments  with  our  foreign  manufacturers  of  $378.6  million,  which  are  not  included  in  the 
accompanying consolidated balance sheets.   

(12)   SEGMENT INFORMATION 

We have four reportable segments – domestic wholesale sales, international wholesale sales, retail sales, and e-commerce sales.  
Management  evaluates  segment  performance  based  primarily  on  net  sales  and  gross  margins.    All  other  costs  and  expenses  of  the 
Company are analyzed on an aggregate basis, and these costs are not allocated to the Company’s segments.  Net sales, gross margins 
and identifiable assets for the domestic wholesale, international wholesale, retail, and the e-commerce segment on a combined basis 
were as follows (in thousands): 

2013 

2012 

2011 

Net sales 
652,651 
Domestic wholesale...........................................................   $ 
432,163 
International wholesale .....................................................  
453,600 
Retail .................................................................................  
E-commerce ......................................................................  
21,907 
Total ..................................................................................   $  1,846,361    $  1,560,321 

802,163    $ 
478,799   
538,186   
27,213   

  $ 

688,194 
487,296 
410,458 
20,068 
  $  1,606,016 

67 

 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2013 

2012 

2011 

Gross profit 
Domestic wholesale...........................................................   $ 
International wholesale .....................................................  
Retail .................................................................................  
E-commerce ......................................................................  
Total ..................................................................................   $ 

288,818 
198,853 
319,036 
12,085 
818,792 

  $ 

  $ 

242,931    $ 
166,454   
264,010   
9,931   
683,326    $ 

186,010 
196,248 
231,835 
9,655 
623,748 

2013 

2012 

Identifiable assets 
Domestic wholesale...........................................................   $ 
International wholesale .....................................................
Retail .................................................................................
E-commerce ......................................................................
Total ..................................................................................

865,071    $ 
374,738 
168,532 
229 
 $  1,408,570 

820,253 
367,005 
152,795 
167 
 $  1,340,220 

Additions to property, plant and equipment 
Domestic wholesale...........................................................
International wholesale .....................................................
Retail .................................................................................
Total ..................................................................................

 $ 

 $ 

9,652 
4,828 
26,814 
41,294 

 $ 

 $ 

33,488 
2,939 
16,025 
52,452 

 $ 

 $ 

92,496 
2,236 
27,506 
122,238 

2013 

2012 

2011 

Geographic Information 

The following summarizes our operations in different geographic areas as of and for the years ended December 31: 

2013 

2012 

2011 

Net Sales (1) 
United States ......................................................................   $  1,288,302 
Canada ...............................................................................  
Other international (2)........................................................    
Total ...................................................................................   $  1,846,361 

63,665   
494,394      

(cid:3)

$  1,064,298 

49,460   
446,563     

$  1,560,321 

$  1,059,990 
48,057 
497,969 
$  1,606,016 

Property, plant and equipment 
United States ......................................................................   $ 
Canada ...............................................................................     
Other international (2)........................................................     
Total ...................................................................................   $  

2013 

2012 

337,727 

$ 
5,079      
18,949     
$ 
361,755 

345,202 
1,252 
15,992 
362,446 

(1)  The Company has subsidiaries in Canada, the United Kingdom, Germany, France, Spain, Portugal, Italy, the Netherlands, Japan, 
Brazil  and  Chile  that  generate  net  sales  within  those  respective  countries  and  in  some  cases  the  neighboring  regions.  The 
Company  has joint  ventures  in India, China, Hong Kong,  Malaysia,  Singapore and Thailand that generate  net sales from those 
countries.  The Company also has a subsidiary in Switzerland that generates net sales from that country in addition to net sales to 
our  distributors  located  in  numerous  non-European  countries.  Net  sales  are  attributable  to  geographic  regions  based  on  the 
location of the Company subsidiary.  

(2)  Other  international  consists  of  Switzerland,  the  United  Kingdom,  Germany,  Austria,  France,  Spain,  Portugal,  Italy,  the 

Netherlands, China, Hong Kong, Malaysia, Singapore, Thailand, Brazil, Chile, Vietnam and Japan. 

68 

  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
   
 
 
  
 
(13)   RELATED PARTY TRANSACTIONS 

The Company paid approximately $178,000, $162,000, and $188,000 during 2013, 2012 and 2011, respectively, to the Manhattan 
Inn  Operating  Company,  LLC  (“MIOC”)  for  lodging,  food  and  events  including  the  Company’s  holiday  party  at  the  Shade  Hotel, 
which  is  owned  and  operated  by  MIOC.    Michael  Greenberg,  President  and  a  director  of  the  Company,  owns  a  12%  beneficial 
ownership  interest  in  MIOC,  and  four  other  officers,  directors  and  senior  vice  presidents  of  the  Company  own  in  aggregate  an 
additional 5% beneficial ownership in MIOC.  The Company had no outstanding accounts receivable or payable with MIOC or the 
Shade Hotel at December 31, 2013. 

On July 29, 2010, the Company formed the Skechers Foundation (the “Foundation”), which is a 501(c)(3) non-profit entity that 
does not have any shareholders or members.  The Foundation is not a subsidiary of and is not otherwise affiliated with the Company, 
and the Company does not have a financial interest in the Foundation.  However, two officers and directors of the Company, Michael 
Greenberg, the Company’s President, and David Weinberg, the Company’s Chief Operating Officer and Chief Financial Officer, are 
also officers and directors of the Foundation.  During the years ended December 31, 2013, 2012 and 2011, the Company contributed 
$1.1 million, $1.0 million and $1.3 million, respectively, to the Foundation to use for various charitable causes. 

The  Company  had  receivables  from  officers  and  employees  of  $0.4  million  at  December  31,  2013  and  2012.    These  amounts 
primarily relate to travel advances and incidental personal  purchases on Company-issued credit cards.  These receivables are short-
term and are expected to be repaid within a reasonable period of time.  We had no other significant transactions with or payables to 
officers, directors or significant shareholders of the Company. 

(14)   SUBSEQUENT EVENTS 

The Company has evaluated events subsequent to December 31, 2013, to assess the need for potential recognition or disclosure in 
this  filing.  Based  upon  this  evaluation,  it  was  determined  that  no  subsequent  events  occurred  that  require  recognition  in  the 
consolidated financial statements. 

(15)   SUMMARY OF QUARTERLY FINANCIAL INFORMATION (UNAUDITED) 

Summarized unaudited financial data are as follows (in thousands):  

2013 

  MARCH 31   

  JUNE 30 

  SEPTEMBER 30 

  DECEMBER 31 

Net sales .................................    $  451,621 
Gross profit .............................   
192,732 
6,680 
Net earnings ...........................     

$  428,247 
  194,894 
7,094 

$  515,756 
230,521 
26,849 

$  450,737 
200,645 
14,165 

Net earnings per share: 

   Basic ....................................    $ 
   Diluted .................................     

0.13 
0.13 

$ 

0.14 
0.14 

$ 

0.53 
0.53 

$ 

0.28 
0.28 

2012 

  MARCH 31   

  JUNE 30 

  SEPTEMBER 30 

  DECEMBER 31 

Net sales .................................   $  351,274 
Gross profit ............................  
155,696 
(3,666) 
Net earnings (loss)..................    

$  384,001 
  171,342 
(1,782) 

$  429,429 
187,824 
11,004 

$  395,617 
168,464 
3,956 

Net earnings (loss) per share:   

   Basic ...................................     $ 
   Diluted ................................      

(0.07) 
(0.07) 

$ 

(0.04) 
(0.04) 

$ 

0.22 
0.22 

$ 

0.08 
0.08 

69 

 
 
 
 
 
 
 
 
  
 
 
  
  
 
  
 
  
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
  
 
  
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 

FINANCIAL DISCLOSURE 

None. 

ITEM 9A.  CONTROLS AND PROCEDURES 

Attached  as  exhibits  to  this  annual  report  on  Form  10-K  are  certifications  of  our  Chief  Executive  Officer  (“CEO”)  and  Chief 
Financial Officer (“CFO”), which are required in accordance with Rule 13a-14 of the Securities Exchange Act of 1934, as amended 
(the “Exchange Act”).  This “Controls and Procedures” section includes information concerning the controls and controls evaluation 
referred to in the certifications.   

EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES 

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed by a company 
in the reports that it files under the Exchange Act is recorded, processed, summarized and reported within required time periods and 
that such information is accumulated and communicated to allow timely decisions regarding required disclosures. As of the end of the 
period covered by this annual report on Form 10-K, we carried out an evaluation under the supervision and with the participation of 
our  management,  including  our  CEO  and  CFO,  of  the  effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and 
procedures  pursuant  to  Rule  13a-15  of  the  Exchange  Act.    Based  upon  that  evaluation,  our  CEO  and  CFO  concluded  that  our 
disclosure controls and procedures are effective, at the reasonable assurance level as of such time. 

MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING 

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is 

defined in Rule 13a-15(f) of the Exchange Act. Internal control over financial reporting includes those policies and procedures that: 

(i) 

(ii) 

pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and 
dispositions of our assets;  

provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in 
accordance with authorizations of our management and directors; and  

(iii) 

provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of 
our assets that could have a material effect on our financial statements. 

We conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal 
Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).  Based 
on our evaluation under the framework in Internal Control – Integrated Framework (1992), our management has concluded that as of 
December 31, 2013, our internal control over financial reporting is effective. 

Our  independent  registered  public  accountants,  BDO  USA,  LLP,  audited  the  consolidated  financial  statements  included  in  this 
annual report on Form 10-K and have issued an attestation report on the effectiveness of our internal control over financial reporting 
as of December 31, 2013, which is set forth below. 

INHERENT LIMITATIONS ON EFFECTIVENESS OF CONTROLS 

Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls 
and procedures or our internal control over financial reporting will prevent or detect all error and all fraud. A control system, no matter 
how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. 
The design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered 
relative to their costs. Further, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute 
assurance that misstatements due to error or fraud  will not occur or that all control issues and instances of fraud, if any, within the 
Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty and that 

70 

 
 
 
 
 
 
 
 
 
breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, 
by collusion of two or more people, or by management override of the controls. The design of any system of controls is based in part 
on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving 
its  stated  goals  under  all  potential  future  conditions.  Projections  of  any  evaluation  of  controls’  effectiveness  to  future  periods  are 
subject  to  risks.  Over  time,  controls  may  become  inadequate  because  of  changes  in  conditions  or  deterioration  in  the  degree  of 
compliance  with  policies  or  procedures.  Because  of  the  inherent  limitations  in  a  cost-effective  control  system,  misstatements  as  a 
result of error or fraud may occur and not be detected. 

CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING 

There were no changes to our internal controls over financial reporting that have materially affected, or are reasonably likely to 
materially affect, our internal controls over financial reporting during the  fourth quarter  of 2013.  The results of our  evaluation are 
discussed above in Management’s Report on Internal Control Over Financial Reporting.  

71 

 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm 

Board of Directors and Stockholders 
Skechers U.S.A., Inc. 
Manhattan Beach, CA 

We have audited Skechers U.S.A., Inc. and subsidiaries’ internal control over financial reporting as of December 31, 2013, based on 
criteria established in Internal Control – Integrated Framework (1992) issued by the Committee of Sponsoring Organizations of the 
Treadway  Commission  (the  COSO  criteria).  Skechers  U.S.A.,  Inc.  and  subsidiaries’  management  is  responsible  for  maintaining 
effective  internal  control  over  financial  reporting  and  for  its  assessment  of  the  effectiveness  of  internal  control  over  financial 
reporting,  included  in  the  accompanying  Item  9A,  Management’s  Report  on  Internal  Control  Over  Financial  Reporting.  Our 
responsibility is to express an opinion on the company’s internal control over financial reporting based on our audit.  

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  effective  internal  control  over 
financial  reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over 
financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness 
of internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in 
the circumstances. We believe that our audit provides a reasonable basis for our opinion.  

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles.  A  company’s  internal  control  over  financial  reporting  includes  those  policies  and  procedures  that  (1)  pertain  to  the 
maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the  assets  of  the 
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect 
on the financial statements.  

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate.  

In  our  opinion,  Skechers  U.S.A.,  Inc.  and  subsidiaries  maintained,  in  all  material  respects,  effective  internal  control  over  financial 
reporting as of December 31, 2013, based on the COSO criteria.  

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States),  the 
consolidated balance sheets of Skechers U.S.A., Inc. and subsidiaries as of December 31, 2013 and 2012 and the related consolidated 
statements of operations, comprehensive income (loss), equity, cash flows, and schedule for each of the three years in the period ended 
December 31, 2013, and our report dated February 28, 2014 expressed an unqualified opinion thereon.  

/s/ BDO USA, LLP 

Los Angeles, CA 
February 28, 2014 

72 

 
 
ITEM 9B.   OTHER INFORMATION 

None. 

PART III 

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

The  information  required  by  this  Item  10  is  hereby  incorporated  by  reference  from  our  definitive  proxy  statement,  to  be  filed 

pursuant to Regulation 14A within 120 days after the end of our 2013 fiscal year. 

ITEM 11.  EXECUTIVE COMPENSATION 

The  information  required  by  this  Item  11  is  hereby  incorporated  by  reference  from  our  definitive  proxy  statement,  to  be  filed 

pursuant to Regulation 14A within 120 days after the end of our 2013 fiscal year. 

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND 

RELATED STOCKHOLDER MATTERS 

The  information  required  by  this  Item  12  is  hereby  incorporated  by  reference  from  our  definitive  proxy  statement,  to  be  filed 

pursuant to Regulation 14A within 120 days after the end of our 2013 fiscal year. 

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 

INDEPENDENCE 

The  information  required  by  this  Item  13  is  hereby  incorporated  by  reference  from  our  definitive  proxy  statement,  to  be  filed 

pursuant to Regulation 14A within 120 days after the end of our 2013 fiscal year. 

ITEM 14.  PRINCIPAL ACCOUNTING FEES AND SERVICES 

The  information  required  by  this  Item  14  is  hereby  incorporated  by  reference  from  our  definitive  proxy  statement,  to  be  filed 

pursuant to Regulation 14A within 120 days after the end of our 2013 fiscal year. 

ITEM 15.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES 

PART IV 

1. 

2. 

3. 

Financial Statements:  See “Index to Consolidated Financial Statements and Financial Statement Schedule” in Part II, Item 8 
on page 46 of this annual report on Form 10-K. 

Financial Statement Schedule:  See “Schedule II—Valuation and Qualifying Accounts” on page 74 of this annual report on 
Form 10-K. 

Exhibits:  The exhibits listed in the accompanying “Index to Exhibits” are filed or incorporated by reference as part of this 
Form 10-K.  

73 

 
 
 
 
 
 
 
 
 
 
SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS 
(in thousands) 

Years Ended December 31, 2013, 2012, and 2011 

                DESCRIPTION 

  BALANCE AT 
  BEGINNING OF 
PERIOD 

   CHARGED TO 
REVENUE 
  COSTS AND 
EXPENSES 

  DEDUCTIONS 
AND 
  WRITE-OFFS 

  BALANCE 
  AT END 
  OF PERIOD   

Year-ended December 31, 2011: 
   Allowance for chargebacks ................................    $ 
   Allowance for doubtful accounts .......................   
   Reserve for sales returns and allowances ...........   
   Reserve for shrinkage .........................................   
   Reserve for obsolescence ...................................   
Year-ended December 31, 2012: 
   Allowance for chargebacks ................................    $ 
   Allowance for doubtful accounts .......................   
   Reserve for sales returns and allowances ...........   
   Reserve for shrinkage .........................................   
   Reserve for obsolescence ...................................   
Year-ended December 31, 2013: 
   Allowance for chargebacks ................................    $ 
   Allowance for doubtful accounts .......................   
   Reserve for sales returns and allowances ...........   
   Reserve for shrinkage .........................................   
   Reserve for obsolescence ...................................   

  $ 

  $ 

  $ 

3,027 
5,645 
11,025 
200 
3,438 

2,340 
10,331 
7,752 
300 
11,959 

2,801 
7,167 
6,954 
300 
8,849 

1,463 
5,560 
(1,141) 
1,100 
9,971 

1,357 
186 
(431) 
1,300 
931 

1,514 
1,105 
249 
1,166 
1,333 

  $ 

(2,150)   $ 
(874)    
(2,132)    
(1,000)     
(1,450)    

2,340 
10,331 
7,752 
300 
11,959 

  $ 

(896)   $ 

(3,350)    
(367)    
(1,300)    
 (4,041)    

(1,825)   $ 
(2,292)    
253 
(1,200)    
(6,697)    

  $ 

2,801 
7,167 
6,954 
300 
8,849 

2,490 
5,980 
7,456 
266 
3,485 

See accompanying report of independent registered public accounting firm 

74 

 
 
  
  
  
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
   
  
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
   
  
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
   
  
 
 
 
   
 
 
 
   
  
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEX TO EXHIBITS 

  EXHIBIT 
  NUMBER 
3.1 

3.2 

3.2(a) 

3.2(b) 

4.1 

Amended and Restated Certificate of Incorporation dated April 29, 1999 (incorporated by reference to 
exhibit number 3.1 of the Registrant’s Registration Statement on Form S-1, as amended (File No. 333-
60065), filed with the Securities and Exchange Commission on May 12, 1999).  

DESCRIPTION OF EXHIBIT 

Bylaws dated May 28, 1998 (incorporated by reference to exhibit number 3.2 of the Registrant’s 
Registration Statement on Form S-1 (File No. 333-60065) filed with the Securities and Exchange 
Commission on July 29, 1998). 

Amendment to Bylaws dated as of April 8, 1999 (incorporated by reference to exhibit number 3.2(a) of 
the Registrant’s Form 10-K for the year ended December 31, 2005). 

Second Amendment to Bylaws dated as of December 18, 2007 (incorporated by reference to exhibit 
number 3.1 of the Registrant’s Form 8-K filed with the Securities and Exchange Commission on 
December 20, 2007). 

Form of Specimen Class A Common Stock Certificate (incorporated by  reference to exhibit number 4.1 
of the Registrant’s Registration Statement on Form S-1, as amended (File No. 333-60065), filed with the 
Securities and Exchange Commission on May 12, 1999). 

  10.1** 

Amended and Restated 1998 Stock Option, Deferred Stock and Restricted Stock Plan (incorporated by 
reference to exhibit number 10.1 of the Registrant’s Registration Statement on Form S-1 (File No. 333-
60065) filed with the Securities and Exchange Commission on July 29, 1998). 

  10.1(a)** 

Amendment No. 1 to Amended and Restated 1998 Stock Option, Deferred Stock and Restricted Stock 
Plan (incorporated by reference to exhibit number 4.4 of the Registrant’s Registration Statement on Form 
S-8 (File No. 333-71114), filed with the Securities and Exchange Commission on October 5, 2001). 

  10.1(b)** 

Amendment No. 2 to  Amended and Restated 1998 Stock Option, Deferred Stock and  Restricted Stock 
Plan (incorporated by reference to exhibit number 4.5 of the Registrant’s Registration Statement on Form 
S-8 (File No. 333-135049), filed with the Securities and Exchange Commission on June 15, 2006). 

  10.1(c)** 

Amendment No. 3 to Amended and Restated 1998 Stock Option, Deferred Stock and Restricted Stock 
Plan (incorporated by reference to exhibit number 10.1 of the Registrant’s Form 8-K filed with the 
Securities and Exchange Commission on February 23, 2007). 

  10.2** 

2006 Annual Incentive Compensation Plan (incorporated by reference to Appendix A of the Registrant’s 
Definitive Proxy Statement filed with the Securities and Exchange Commission on May 1, 2006). 

  10.3** 

2007 Incentive Award Plan (incorporated by reference to exhibit number 10.1 of the Registrant’s Form 
8-K filed with the Securities and Exchange Commission on May 24, 2007). 

  10.4** 

Form of Restricted Stock Agreement under 2007 Incentive Award Plan (incorporated by reference to 
exhibit number 10.3 of the Registrant’s Form 10-K for the year ended December 31, 2007). 

  10.5** 

2008 Employee Stock Purchase Plan (incorporated by reference to exhibit number 10.2 of the 
Registrant’s Form 8-K filed with the Securities and Exchange Commission on May 24, 2007). 

  10.5(a)** 

Amendment No. 1 to 2008 Employee Stock Purchase Plan (incorporated by reference to exhibit number 
10.5 of the Registrant’s Form 10-Q for the quarter ended June 30, 2010). 

  10.6** 

Indemnification Agreement dated June 7, 1999 between the Registrant and its directors and executive 
officers (incorporated by reference to exhibit number 10.6 of the Registrant’s Form 10-K for the year 
ended December 31, 1999). 

75 

 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  10.6(a)** 

List of Registrant’s directors and executive officers who entered into Indemnification Agreement 
referenced in Exhibit 10.6 with the Registrant (incorporated by reference to exhibit number 10.6(a) of the 
Registrant’s Form 10-K for the year ended December 31, 2005). 

10.7 

10.8 

10.9 + 

  10.9(a) 

  10.9(b) 

Registration Rights Agreement dated June 9, 1999, between the Registrant, the Greenberg Family Trust 
and Michael Greenberg (incorporated by reference to exhibit number 10.7 of the Registrant’s Form 10-Q 
for the quarter ended June 30, 1999). 

Tax Indemnification Agreement dated June 8, 1999, between the Registrant and certain shareholders 
(incorporated by reference to exhibit number 10.8 of the Registrant’s Form 10-Q for the quarter ended 
June 30, 1999). 

Credit Agreement dated June 30, 2009, by and among the Registrant, certain of its subsidiaries that are 
also borrowers under the Agreement, and certain lenders including Wells Fargo Foothill, LLC, as co-lead 
arranger and administrative agent, Bank of America, N.A., as syndication agent, and Banc of America 
Securities LLC, as the other co-lead arranger (incorporated by reference to exhibit number 10.1 of the 
Registrant’s Form 10-Q/A filed with the Securities and Exchange Commission on November 16, 2010). 

Amendment Number One to Credit Agreement dated November 5, 2009, by and among the Registrant, 
certain of its subsidiaries that are also borrowers under the Agreement, and certain lenders including 
Wells Fargo Foothill, LLC, as co-lead arranger and administrative agent, Bank of America, N.A., as 
syndication agent, and Banc of America Securities LLC, as the other co-lead arranger (incorporated by 
reference to exhibit number 10.2 of the Registrant’s Form 10-Q/A filed with the Securities and Exchange 
Commission on November 16, 2010). 

Amendment Number Two to Credit Agreement dated March 4, 2010, by and among the Registrant, 
certain of its subsidiaries that are also borrowers under the Agreement, and certain lenders including 
Wells Fargo Capital Finance, LLC (formerly known as Wells Fargo Foothill, LLC), as co-lead arranger 
and administrative agent, Bank of America, N.A., as syndication agent, and Banc of America Securities 
LLC, as the other co-lead arranger (incorporated by reference to exhibit number 10.3 of the Registrant’s 
Form 10-Q for the quarter ended March 31, 2010). 

  10.9(c) +  Amendment Number Three to Credit Agreement dated May 3, 2011, by and among the Registrant, 

certain of its subsidiaries that are also borrowers under the Agreement, and certain lenders including 
Wells Fargo Capital Finance, LLC (formerly known as Wells Fargo Foothill, LLC), as co-lead arranger 
and administrative agent, Bank of America, N.A., as syndication agent, and Banc of America Securities 
LLC, as the other co-lead arranger (incorporated by reference to exhibit number 10.1 of the Registrant’s 
Form 10-Q for the quarter ended March 31, 2011). 

  10.9(d) 

  10.10 

  10.11 

Amendment Number Four to Credit Agreement dated September 30, 2013, by and among the Registrant, 
certain of its subsidiaries that are also borrowers under the Agreement, and certain lenders including 
Wells Fargo Capital Finance, LLC (formerly known as Wells Fargo Foothill, LLC), as co-lead arranger 
and administrative agent, Bank of America, N.A., as syndication agent, and Banc of America Securities 
LLC, as the other co-lead arranger (incorporated by reference to exhibit number 10.1 of the Registrant’s 
Form 10-Q for the quarter ended September 30, 2013). 

Schedule 1.1 of Defined Terms to the Credit Agreement dated June 30, 2009, by and among the 
Registrant, certain of its subsidiaries that are also borrowers under the Agreement, and certain lenders 
including Wells Fargo Foothill, LLC, Bank of America, N.A., and Banc of America Securities LLC 
(incorporated by reference to exhibit number 10.2 of the Registrant’s Form 8-K filed with the Securities 
and Exchange Commission on July 7, 2009). 

Amended and Restated Limited Liability Company Agreement dated April 12, 2010 between Skechers 
R.B., LLC, a Delaware limited liability company and wholly owned subsidiary of the Registrant, and HF 
Logistics I, LLC, regarding the ownership and management of the joint venture, HF Logistics-SKX, 
LLC, a Delaware limited liability company (incorporated by reference to exhibit number 10.11 of the 
Registrant’s Form 10-K for the year ended December 31, 2011). 

76 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  10.12 

  10.12(a) 

  10.13 

  10.14 

  10.15 

  10.16 

  10.17 

  10.17(a) 

  10.17(b) 

  10.17(c) 

  10.17(d) 

  10.18 

  10.19 

Construction Loan Agreement dated as of April 30, 2010, by and among HF Logistics-SKX T1, LLC, 
which is a wholly owned subsidiary of a joint venture entered into between HF Logistics I, LLC and a 
wholly owned subsidiary of the Registrant, Bank of America, N.A., as administrative agent and as a 
lender, and Raymond James Bank FSB, as a lender (incorporated by reference to exhibit number 10.12 of 
the Registrant’s Form 10-K for the year ended December 31, 2011). 

Modification to Construction Loan Agreement And Other Loan Documents dated November 16, 2012, 
by and among HF Logistics-SKX T1, LLC, which is a wholly owned subsidiary of a joint venture 
entered into between HF Logistics I, LLC and a wholly owned subsidiary of the Registrant, Bank of 
America, N.A., as administrative agent and as a lender, Raymond James Bank, N.A., as a lender, and 
Onewest Bank, FSB, as a lender (incorporated by reference to exhibit number 10.1 of the Registrant’s 
Form 8-K filed with the Securities and Exchange Commission on November 21, 2012). 

Master Loan and Security Agreement, dated December 29, 2010, by and between the Registrant and 
Banc of America Leasing & Capital, LLC (incorporated by reference to exhibit number 10.1 of the 
Registrant’s Form 8-K filed with the Securities and Exchange Commission on January 4, 2011). 

Equipment Security Note, dated December 29, 2010, by and among the Registrant, Banc of America 
Leasing & Capital, LLC, and Bank of Utah, as agent (incorporated by reference to exhibit number 10.2 
of the Registrant’s Form 8-K filed with the Securities and Exchange Commission on January 4, 2011). 

Equipment Security Note, dated June 30, 2011, by and among the Registrant, Banc of America Leasing 
& Capital, LLC, and Bank of Utah, as agent (incorporated by reference to exhibit number 10.3 of the 
Registrant’s Form 8-K filed with the Securities and Exchange Commission on July 1, 2011). 

Lease Agreement, dated February 8, 2002, between Skechers International, a subsidiary of the 
Registrant, and ProLogis Belgium II SPRL, regarding ProLogis Park Liege Distribution Center I in 
Liege, Belgium (incorporated by reference to exhibit number 10.29 of the Registrant’s Form 10-K for the 
year ended December 31, 2002). 

Lease Agreement dated September 25, 2007 between the Registrant and HF Logistics I, LLC, regarding 
distribution facility in Rancho Belago, California (incorporated by reference to exhibit number 10.1 of 
the Registrant’s Form 8-K filed with the Securities and Exchange Commission on September 27, 2007). 

First Amendment to Lease Agreement, dated December 18, 2009, between the Registrant and HF 
Logistics I, LLC, regarding distribution facility in Rancho Belago, California (incorporated by reference 
to exhibit number 10.6 of the Registrant’s Form 10-Q for the quarter ended March 31, 2010). 

Second Amendment to Lease Agreement, dated April 12, 2010, between the Registrant and HF Logistics 
I, LLC, regarding distribution facility in Rancho Belago, California (incorporated by reference to exhibit 
number 10.4 of the Registrant’s Form 10-Q for the quarter ended September 30, 2010). 

Assignment of Lease Agreement, dated April 12, 2010, between HF Logistics I, LLC and HF Logistics-
SKX T1, LLC, regarding distribution facility in Rancho Belago, California (incorporated by reference to 
exhibit number 10.5 of the Registrant’s Form 10-Q for the quarter ended September 30, 2010). 

Third Amendment to Lease Agreement, dated August 18, 2010, between the Registrant and HF 
Logistics-SKX T1, LLC, regarding distribution facility in Rancho Belago, California (incorporated by 
reference to exhibit number 10.6 of the Registrant’s Form 10-Q for the quarter ended September 30, 
2010). 

Lease Agreement dated May 20, 2008 between Skechers EDC SPRL, a subsidiary of the Registrant, and 
ProLogis Belgium III SPRL, regarding ProLogis Park Liege Distribution Center II in Liege, Belgium 
(incorporated by reference to exhibit number 10.3 of the Registrant’s Form 10-Q for the quarter ended 
June 30, 2010). 

Addendum to Lease Agreement dated May 20, 2008 between Skechers EDC SPRL, a subsidiary of the 
Registrant, and ProLogis Belgium III SPRL, regarding ProLogis Park Liege Distribution Center I in 
Liege, Belgium (incorporated by reference to exhibit number 10.4 of the Registrant’s Form 10-Q for the 
quarter ended June 30, 2010). 

77 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  10.20 

  10.21 

Stipulated Final Judgment and Order for Permanent Injunction and Other Equitable Relief dated July 12, 
2012, between the Registrant and the Federal Trade Commission (incorporated by reference to exhibit 
number 10.1 of the Registrant’s Form 10-Q for the quarter ended June 30, 2012). 

Agreed Final Consent Judgment dated May 16, 2012, between the Registrant and the State of Tennessee, 
with a schedule of the additional states, including the District of Columbia, in which such consent 
judgments have been approved that are substantially identical in all material respects, except as noted on 
the schedule (incorporated by reference to exhibit number 10.2 of the Registrant’s Form 10-Q for the 
quarter ended June 30, 2012). 

  10.22 

Skechers U.S.A., Inc. Deferred Compensation Plan (incorporated by reference to exhibit number 10.1 of 
the Registrant’s Form 8-K filed with the Securities and Exchange Commission on May 3, 2013). 

21.1 

23.1 

31.1 

31.2 

Subsidiaries of the Registrant. 

Consent of Independent Registered Public Accounting Firm. 

Certification of the Chief Executive Officer pursuant Securities Exchange Act Rule 13a-14(a). 

Certification of the Chief Financial Officer pursuant Securities Exchange Act Rule 13a-14(a). 

32.1*** 

Certification pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act 
of 2002. 

101.INS 
(cid:3)
101.SCH 
(cid:3)
101.CAL 
(cid:3)
101.LAB 
(cid:3)
101.PRE 
(cid:3)
101.DEF 

XBRL Instance Document. 
(cid:3)
XBRL Taxonomy Extension Schema Document. 
(cid:3)
XBRL Taxonomy Extension Calculation Linkbase Document. 
(cid:3)
Taxonomy Extension Label Linkbase Document. 
(cid:3)
XBRL Taxonomy Extension Presentation Linkbase Document. 
(cid:3)
XBRL Taxonomy Extension Definition Linkbase Document. 

+ 

** 

*** 

Confidential treatment has been granted by the SEC and/or a renewal is being requested from the SEC to the 
previously granted confidential treatment with respect to certain information in the exhibit pursuant to Rule 24b-2 of 
the Exchange Act. Such information was omitted from the filing and filed separately with the Secretary of the SEC. 

Management contract or compensatory plan or arrangement required to be filed as an exhibit. 

In accordance with Item 601(b)(32)(ii) of Regulation S-K, this exhibit shall not be deemed “filed” for the purposes 
of Section 18 of the Exchange Act or otherwise subject to the liability of that section, nor shall it be deemed 
incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act. 

78 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this 
report to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Manhattan Beach, State of California on 
the 28th day of February 2014. 

SIGNATURES 

By: 

SKECHERS U.S.A., INC. 

/s/ Robert Greenberg 
Robert Greenberg 
Chairman of the Board and 
Chief Executive Officer 

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  by  the  following  persons  on 

behalf of the Registrant and in the capacities and on the dates indicated. 

SIGNATURE 

TITLE 

DATE 

/s/ Robert Greenberg 
Robert Greenberg 

/s/ Michael Greenberg 
Michael Greenberg 

/s/ David Weinberg 
David Weinberg 

/s/ Jeffrey Greenberg 
Jeffrey Greenberg 

/s/ Geyer Kosinski 
Geyer Kosinski 

/s/ Morton D. Erlich 
Morton D. Erlich 

/s/ Richard Siskind 
Richard Siskind 

/s/ Thomas Walsh 
Thomas Walsh 

/s/ Rick Rappaport 
Rick Rappaport 

Chairman of the Board and Chief Executive Officer  February 28, 2014 

(Principal Executive Officer) 

President and Director  

February 28, 2014 

Executive Vice President, Chief Operating Officer,  February 28, 2014 

Chief Financial Officer and Director 
(Principal Financial and Accounting Officer) 

Director  

February 28, 2014 

Director 

Director 

Director 

Director 

Director 

February 28, 2014 

February 28, 2014 

February 28, 2014 

February 28, 2014 

February 28, 2014 

79 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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[THIS PAGE INTENTIONALLY LEFT BLANK]

[THIS PAGE INTENTIONALLY LEFT BLANK]

Executive Officers 
And Board Of Directors

Executive 
Management

Stockholder 
Information 

Robert Greenberg
Chief Executive Officer 
and Chairman of the Board

Michael Greenberg
President and Director

David Weinberg
Chief Operating Officer, 
Chief Financial Officer, 
Executive Vice President 
and Director

Philip G. Paccione
General Counsel, 
Executive Vice President, 
Business Affairs and 
Corporate Secretary

Mark Nason
Executive Vice President,
Product Development

Jeffrey Greenberg
Senior Vice President,
Active Electronic Media 
and Director

Morton D. Erlich
Director

Geyer Kosinski
Director
Chief Executive Officer 
of Media Talent Group

Richard Rappaport
Director
Chief Executive Officer
of Westpark Capital, Inc.

Richard Siskind
Director
Chief Executive Officer, 
President and Director 
of R. Siskind & Company

Thomas Walsh
Director

Marvin Bernstein
Managing Partner, 
Skechers S.à.r.l.

Mark Bravo
Senior Vice President, 
Finance / Controller

Larry Clark
Senior Vice President, 
Production and Sourcing

Lynda Cumming
Senior Vice President, 
Supply Chain Operations

Paul Galliher
Senior Vice President, 
Distribution

Rick Graham
Senior Vice President, 
Domestic Sales

Jason Greenberg
Senior Vice President,
Visual Imaging

Josh Greenberg
Senior Vice President, 
Design

Clay Irving
Senior Vice President, 
Information Technology

Kathy Garber Kartalis
Senior Vice President, 
Global Product

Peter Mow
Senior Vice President, 
Real Estate and Construction

George Zelinsky
President, Retail

Corporate Headquarters
Skechers USA, Inc. 
228 Manhattan Beach Boulevard 
Manhattan Beach, CA 90266 
1.310.318.3100

Web Site
Information regarding Skechers
is available at www.skechers.com.

Skechers

SkechersPerformance

@skechersusa

@skechersGO

Stock Exchange Listing
Shares of Skechers Class A common 
stock are traded on the New York Stock Exchange(NYSE)
under the symbol SKX.

Independent Registered 
Public Accounting Firm
BDO USA, LLP
1888 Century Park East, 4th Floor
Los Angeles, CA 90067

Transfer Agent & Registrar
American Stock Transfer & Trust Company 
6201 15th Avenue
Brooklyn, NY 11219
1.212.936.5100

Investor Relations
For general information on Skechers USA, Inc. as a publicly 
traded company, please call 1.877.infoSKX or contact Andrew 
Greenebaum of Addo Communications at 1.310.829.5400.

Form 10-K & Certifications
Shareholders may obtain from Skechers, without charge, a copy 
of its 2013 Annual Report on Form 10-K as filed with the U.S. 
Securities and Exchange Commission by calling 1.877.infoSKX.

Skechers filed the required certifications of its Chief Executive 
Officer (CEO) and Chief Financial Officer under Section 302 of 
the Sarbanes Oxley Act of 2002 as Exhibits 31.1 and 31.2, 
respectively, to its 2013 Annual Report on Form 10-K. In addition, 
Skechers submitted to the NYSE on June 18, 2013, a certificate of 
its CEO regarding compliance by Skechers with the NYSE’s 
corporate governance listing standards as required by NYSE 
Listed Company Manual Section 303A.12(a).

FORWARD-LOOKING STATEMENT
This annual report contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act 
of 1995, including statements with regards to future revenue, projected 2014 results, earnings, spending, margins, cash flow, orders, expected timing of 
shipment of products, inventory levels, future growth or success in specific countries, categories or market sectors, continued or expected distribution to 
specific  retailers,  liquidity,  capital  resources  and  market  risk,  strategies  and  objectives.  Forward-looking  statements  include,  without  limitation,  any 
statement that may predict, forecast, indicate or simply state future results, performance or achievements of our company, and can be identified by the use 
of  forward-looking  language  such  as  “believe,”  “anticipate,”  “expect,”  “estimate,”  “intend,”  “plan,”  “project,”  “will  be,”  “will  continue,”  “will  result,”  “could,” 
“may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause our actual 
results  to  differ  materially  from  those  which  are  management’s  current  expectations  or  forecasts.  Such  information  is  subject  to  the  risk  that  such 
expectations or forecasts, or the assumptions underlying such expectations or forecasts, become inaccurate. Please see “Special Note on Forward-Looking 
Statements” on page one of our 2013 annual report on Form 10-K for a discussion of some of the risk factors that could cause actual results to materially 
differ. The risks included there are not exhaustive. We operate in a very competitive and rapidly changing environment. New risks emerge from time to time 
and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on the business or the extent to which any factor, or 
combination  of  factors,  may  cause  actual  results  to  differ  materially  from  those  contained  in  any  forward-looking  statements.  Given  these  risks  and 
uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be 
considered an indication of our future performance.