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Smartsheet

smar · NYSE Technology
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Ticker smar
Exchange NYSE
Sector Technology
Industry Software - Application
Employees 1001-5000
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FY2022 Annual Report · Smartsheet
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Dear Fellow Smartsheet Shareholders:

Smartsheet is built around a mission to empower anyone to drive meaningful change. For our customers,
that means delivering a market-leading work management platform that supports the increasingly
connected and dynamic work that today’s businesses require. Inside Smartsheet, it means providing an
engaging, inclusive, and supportive environment that attracts the best talent and challenges each employee
to reach their potential. For investors, our mission centers us on a greater purpose that results in a stronger
business on all dimensions.

I closed last year’s shareholder letter noting that fiscal year 2022 represented a year of opportunity unlike
any since I became CEO of Smartsheet fifteen years earlier. As I now close out my sixteenth year, I’m
happy to report that prediction proved true and continues stronger than ever as we enter fiscal year 2023.

Smartsheet is the clear leader in Collaborative Workflow Management (CWM). Today, our platform
enables dynamic work for more than 100,000 organizations worldwide, including nearly 90% of the
Fortune 100 and 80% of the Fortune 500. More than 10 million people are connected to our platform
teams to complex, multi-national,
today to manage their work. From individuals and small
multi-organizational projects involving thousands of users, Smartsheet scales to meet the requirements of
the most sophisticated use cases. From technology, manufacturing, and healthcare, to government,
education, and nonprofits, Smartsheet is trusted by organizations of all sizes to manage the programs,
processes, and portfolios that are critical for them to compete.

Our category leadership is evident in our strong financial performance in fiscal year 2022. We finished the
year demonstrating a re-acceleration of billings while improving free cash flow margin. Total revenue was
$550.8 million, an increase of 43% year over year. Calculated billings were $661.5 million, up 47% year
over year. Non-GAAP operating loss was $34.2 million, an improvement over non-GAAP operating loss
of $41.2 million in fiscal year 2021. Free cash flow margin improved to -4% in FY22, up from -8% in
FY21.

We ended the year with Annual Recurring Revenue (ARR) of more than $638 million dollars, a
year-over-year increase of nearly $200 million dollars. The number of customers with ARR over $100
thousand dollars grew 74% year-over-year and the number of customers with ARR over $1 million
dollars grew 131% year-over-year. We have delivered the highest ARR and are adding the most ARR year
over year among our pure-play competitors.

Our dollar-based net retention rate exiting fiscal year 2022 was an industry-leading 134%, an increase
from 123% at the end of fiscal year 2021. Our full churn rate continued to drop year over year and
remains below 5%, another category-leading metric.

While financial performance is one example of Smartsheet’s market leadership, our performance among
industry analyst firms and peer benchmarks is another. In fiscal year 2022, Smartsheet was recognized as
a leader on G2’s Grid for Project and Portfolio Management Software and Brandfolder was recognized as
a leader on G2’s Grid for Digital Asset Management Software. Smartsheet was also named a Strong
Performer in The Forrester WaveTM: Strategic Portfolio Management Tools, Q1 2022 report, marking the
first time Smartsheet has been included in this report. In addition, Brandfolder was named a Strong
Performer in its first appearance on The Forrester Wave™: Digital Asset Management for Customer
Experience, Q1 2022 report. Brandfolder received the highest possible scores in the criteria of scalability,
intelligent content generation, portals, creative toolset integration, and partner ecosystem. Smartsheet also
has the most 5-star reviews in Gartner Peer Insights for Collaborative Work Management and Project and
Portfolio Management.

A key competitive differentiator for Smartsheet is our unique “land, expand, and climb” go-to-market
motion. Typically, an organization will initially license or trial Smartsheet for a smaller-scale need in a
single department (land). As more people are added to the project and experience the power of the
Smartsheet platform, customers graduate from basic productivity use cases to transforming larger
operational workflows where we see uptake and acceptance across more departments and more
sophisticated projects (expand). As adoption of Smartsheet expands horizontally throughout an
organization, customers also start to use the core and premium elements of the platform for increasingly
sophisticated, mission-critical workloads and processes. These use cases often span systems, people, and
geographies within their organization and with external partners and stakeholders as well (climb).

An example of this land, expand, and climb strategy is a global media conglomerate that tripled its ARR
spend with us in fiscal year 2022 to over $2 million dollars as adoption of Smartsheet grew across the
business. In another example, a global wireless communication provider doubled their ARR spend in
fiscal year 2022 through 14 separate transactions of $50 thousand dollars or more. These represented sales
to new departments as well as expansion across existing departments, up-leveling their Smartsheet usage
by attaching capabilities that allowed groups to scale and integrate Smartsheet workflows. Because
Smartsheet can provide the enterprise-level capabilities required by the world’s largest organizations, our
platform is favorably positioned to expand within an enterprise to support sophisticated use cases that
competitive solutions cannot effectively address.

A continued focus for us has been growth and expansion internationally. We have been invested in
high-potential markets like Europe, Asia Pacific, and the U.S. federal government. In fiscal year 2022, we
established a go-to-market presence in Germany and an operations presence in Costa Rica. In the fiscal
year 2023, we will expand our go-to-market footprint into Japan. Last year we also launched our first
Smartsheet Regions offering in the European Union, giving global organizations more options to establish
their Smartsheet plans and host their content.

On the product front, in fiscal year 2022, we launched several innovations that continue to support our
product leadership, including:

● Introduced Smartsheet Advance packaging, a tiered premium offering to unlock the full potential

of Smartsheet’s platform for customers as they scale.

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● Introduced Smartsheet Pro Plan, our updated entry-level plan, allowing new customers to get

started in a more collaborative and cost-efficient way.

● Enhanced Smartsheet’s enterprise-grade security and governance by introducing Enterprise Plan

Manager, customer-managed encryption keys, and expanded data retention controls.

● Released Work Insights, a new capability powered by Snowflake that automatically analyzes
customers’ sheet data and visualizes key trends, activities, and bottlenecks as a snapshot or a
historical time series.

● Unified Smartsheet’s Resource Management tool (formerly known as 10,000ft) with the core
Smartsheet platform so customers can access their resourcing plans directly from their project
sheets.

● Expanded Smartsheet’s ecosystem, including new and improved integrations with Slack, Webex,
Microsoft Teams, Lucidspark, and HubSpot and new partnerships with McAfee and UiPath.
● Earlier in fiscal year 2023, we also launched, we also launched significant new integration
capabilities with our Brandfolder digital asset management solution, enhancing the functionality
between Smartsheet and Brandfolder to help marketers and others who manage high volumes of
digital assets better manage their work, content, and people from ideation to execution.

In addition to our relentless focus on meeting customer needs, running a high-performing business, and
creating industry-leading product innovation, prioritizing our people and culture are important ingredients
to our success. Our mission to empower anyone to drive meaningful change starts with our own team.
Attracting, developing, and retaining top, diverse talent remains a key focus area and we continue to hire
the best and brightest. We expanded our team by more than 600 people in fiscal year 2022, ending the
year with 2,539 employees worldwide.

Changing the way the world works means, in part, helping the world work. Pursuing social progress also
anchors our business in a greater purpose and holds us accountable to action. We believe it’s our
responsibility to use our voice and resources to amplify the changemakers. We do that in part by working
with organizations that are already making a difference.

Smartsheet is an official presenting partner with Climate Pledge Arena and the Seattle Kraken ice hockey
club. Together, we’re committed to making the Kraken Community Iceplex a place everyone can feel they
belong while also striving for greater diversity in the game of hockey.

As an official partner with Special Olympics International, Smartsheet isn’t just helping power the
organization's strategic initiatives with our technology, we’re joining in their efforts to create a more
inclusive world through sports. Last year we welcomed Special Olympics athletes from across
Washington State to Kraken Community Iceplex to introduce them to hockey in the home of the NHL’s
newest team.

Smartsheet is positioned in the right place at the right time as the market for collaborative work
management grows rapidly. We are the market leader in the middle of a massive greenfield opportunity.
There are over one billion knowledge workers globally who could benefit from a collaborative work
management solution, yet only a very small fraction of them have discovered the power of a platform like

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Smartsheet. Our investments in sales, marketing, and product will directly support our growth for years to
come.

I’ve never felt more bullish about our success going forward. We have an incredible platform that’s
helping transform the way people work globally. We have an energized team that continues to drive our
market leadership. And we have amazing customers who rely on us to power their most critical workloads
and who are choosing Smartsheet in record numbers.

Thank you for your continued confidence in Smartsheet. I look forward to updating you on our progress
throughout the year.

Mark P. Mader
President and Chief Executive Officer
Smartsheet Inc.

Certain information set forth herein may be “forward-looking information.” Except for statements of
historical fact, information contained herein may constitute forward-looking statements. Forward-looking
statements are not guarantees of future performance and undue reliance should not be placed on them.
Such forward-looking statements necessarily involve known and unknown risks and uncertainties, many
of which are and will be described in Smartsheet’s filings with the US Securities and Exchange
Commission, and these risks and uncertainties may cause actual performance and financial results in
future periods to differ materially from any projections of future performance or results expressed or
implied by such forward-looking statements. Although forward-looking statements contained herein are
based upon what Smartsheet believes are reasonable assumptions, there can be no assurance that
forward-looking statements will prove to be accurate, as actual results and future events could differ
materially from those anticipated in such statements. Smartsheet undertakes no obligation to update
forward-looking statements except as required by law.

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K 

☒

☐

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended January 31, 2022 

OR

For the transition period from                    to                 

Commission File No. 001-38464 

Smartsheet Inc. 

(Exact name of Registrant as specified in its charter)

Washington

(State or other jurisdiction of incorporation or organization)

10500 NE 8th Street, Suite 1300

Bellevue,  WA

(Address of principal executive offices)

20-2954357

(I.R.S. Employer Identification Number)

98004
(Zip Code)

(844)  324-2360

Registrant’s telephone number, including area code

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Class A common stock, no par value per share

Trading Symbol(s)
SMAR

Name of each exchange on which registered

The New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:

None.

(Title of Class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☒  No ☐  

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes ☐  No ☒  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 

Exchange Act of 1934 during the preceding 12 months, (or for such shorter period that the registrant was required to file such reports), and (2) 
has been subject to such filing requirements for the past 90 days. Yes ☒  No ☐ 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant 

to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was 
required to submit such files). Yes ☒   No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting 
company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and 
"emerging growth company" in Rule 12b-2 of the Exchange Act:

Large accelerated filer

Non-accelerated filer

☒

☐

Accelerated filer

Smaller reporting company

Emerging growth company

☐

☐

☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying 

with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

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Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of 

its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public 
accounting firm that prepared or issued its audit report.  ☒

Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act). Yes ☐   No ☒

The aggregate market value of the stock of the Registrant as of July 30, 2021 (based on a closing price of $72.55 per share) held by non-

affiliates was approximately $8.8 billion. As of March 18, 2022, there were 128,643,370 shares of the registrant’s common stock outstanding. 

DOCUMENTS INCORPORATED BY REFERENCE

Certain sections of the registrant’s definitive proxy statement for its 2022 Annual Meeting of Shareholders (“Proxy Statement”), are 

incorporated herein by reference in Part II and Part III of this Annual Report on Form 10-K. The Proxy Statement will be filed with the Securities 
and Exchange Commission within 120 days of the registrant’s fiscal year ended January 31, 2022. 

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SMARTSHEET INC.
Form 10-K
For the Fiscal Year Ended January 31, 2022

TABLE OF CONTENTS

PART I

Item 1 Business

Item 1A Risk Factors

Item 1B Unresolved Staff Comments

Item 2

Properties

Item 3

Legal Proceedings

Item 4 Mine Safety Disclosures

PART II

Item 5 Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities

Item 6

[Reserved]

Item 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A Quantitative and Qualitative Disclosures About Market Risk

Item 8

Financial Statements and Supplementary Data

Item 9 Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Item 9A Controls and Procedures

Item 9B Other Information

Item 9C Disclosures Regarding Foreign Jurisdiction that Prevent Inspections

PART III

Item 10 Directors, Executive Officers and Corporate Governance

Item 11 Executive Compensation

Item 12 Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters

Item 13 Certain Relationships and Related Transactions, and Director Independence

Item 14 Principal Accountant Fees and Services

PART IV

Item 15 Exhibits and Financial Statement Schedules

Item 16 Form 10-K Summary

Signatures

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SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

Unless the context otherwise requires, references in this Annual Report on Form 10-K (“Annual Report”) to 
“Smartsheet,” “Company,” “our,” “us,” and “we” refer to Smartsheet Inc. and where appropriate, its consolidated 
subsidiaries.

This Annual Report contains forward-looking statements within the meaning of the “safe harbor” provisions of 
the Private Securities Litigation Reform Act of 1995. All statements in this Annual Report other than statements of 
historical fact, including but not limited to, statements regarding our future operating results and financial position, 
business plan and strategy, and market positioning, are forward-looking statements. We based these forward-looking 
statements on current expectations, estimates, forecasts, and projections as well as the beliefs and assumptions of 
management. Words such as “expect,” “anticipate,” “should,” “believe,” “target,” “project,” “goals,” “estimate,” 
“potential,” “predict,” “may,” “will,” “might,” “could,” “intend,” “shall” and variations of these terms or the 
negative of these terms and similar expressions are intended to identify these forward-looking statements. The 
forward-looking statements are contained principally in “Management’s Discussion and Analysis of Financial 
Condition and Result of Operations” and “Risk Factors." Forward-looking statements contained in this Annual 
Report include, but are not limited to, statements about:

•

the effect of uncertainties related to the ongoing COVID-19 coronavirus pandemic (“COVID-19”), 

including variants, on the U.S. and global markets, our business, operations, and customers;

•

the effect of macroeconomic and geopolitical factors such as inflation and the risk of expansion of the 

Russia/Ukraine conflict;

•

the highly competitive nature of work execution software and product introductions, promotional activity 

by our competitors, and our ability to differentiate our platform and applications;

•
platform;

our ability to introduce new and enhanced product offerings and the continued market adoption of our 

•

•

•

•

•

the effect of litigation, complaints, or adverse publicity on our business;

our ability to attract new customers and expand sales to existing customers;

our ability to provide effective customer support;

our ability to execute our “land, expand, and climb” strategy;

our ability to address security threats that may affect our platform, services, corporate and production 

technological infrastructure, and the public cloud infrastructure that we use;

•

our ability to expand our sales force to address effectively the new industries, geographies, and types of 

organizations we intend to target;

•
expenses;

our ability to forecast and maintain an adequate rate of revenue growth and appropriately plan our 

•

•

•

•

•

our liquidity and working capital requirements;

our ability to attract and retain qualified employees and key personnel;

our ability to protect and enhance our brand and intellectual property;

the costs related to defending intellectual property infringement and other claims;

privacy and data protection laws, actual or perceived privacy or data breaches, other data security incidents, 

or the loss of data;

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•

•

future regulatory, judicial, and legislative changes in our industry; and

future arrangements with, or investments in, other entities or associations, products, services or 

technologies.

These and other factors that could cause actual results to differ from those implied by the forward-looking 
statements in this Form 10-K are more fully described in the section titled “Risk Factors” and elsewhere in this 
Annual Report. The risks described in the section titled “Risk Factors” are not exhaustive. Other sections of this 
Annual Report describe additional factors that could adversely affect our business, financial condition, or results of 
operations. New risks emerge from time to time and it is not possible for us to predict all such risks, nor can we 
assess the impact of all such risks on our business, or the extent to which any risk or combination of risks may cause 
actual results to differ materially from those contained in any forward-looking statements. All forward-looking 
statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the foregoing 
cautionary statements. We undertake no obligations to update or revise publicly any forward-looking statements, 
whether as a result of new information, future events, or otherwise.

You should not rely upon forward-looking statements as predictions of future events. Although we believe that 

the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future 
results, performance, or events and circumstances reflected in the forward-looking statements will be achieved or 
will occur. We undertake no obligation to update any of these forward-looking statements for any reason after the 
date of this Annual Report or to conform these statements to actual results or revised expectations.

You should read this Annual Report and the documents that we reference with the understanding that our actual 

future results, performance, and events and circumstances may be materially different from what we expect.

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Part I

Item 1. Business

Overview

We are the enterprise platform for dynamic work, enabling teams and organizations of all sizes to plan, capture, 

manage, automate, and report on work at scale, resulting in more efficient processes and better business outcomes. 
The nature of work has changed and the majority of work is unstructured or dynamic. The growing volume and 
variety of information has complicated the process for executing work across teams that are increasingly 
multidisciplinary and geographically distributed. Unstructured or dynamic work is work that has historically been 
managed using a combination of email, spreadsheets, whiteboards, phone calls, and meetings to communicate with 
team members and complete projects and processes. It is frequently changing, often ad-hoc, and highly reactive to 
new information. Rigid applications, such as ticketing, enterprise resource planning, or customer relationship 
management systems are poorly suited to manage unstructured work. For nearly 30 years, organizations have 
primarily relied on disparate and rudimentary tools to manage dynamic or unstructured work. Reliance on these 
tools limits visibility and accountability, creates information silos that slow decision-making, and results in delays, 
errors, and suboptimal outcomes.

Business users need technology solutions they can set up and modify on their own. Today, many systems within 

an enterprise require IT implementation and management. Most tools that focus on the business user require some 
coding knowledge to incorporate business logic for workflows, integrate data from third-party systems, and adapt to 
changing business needs.

Smartsheet was founded in 2005 with a vision to build a universal software platform for work execution that 
does not require coding capabilities. Our platform serves as a single source of truth across work projects, processes, 
and initiatives, fostering accountability and engagement within teams and leading to more efficient decision-making 
and better business outcomes. We provide a number of solutions that eliminate the obstacles to capturing 
information, propelled by a familiar and intuitive interface as well as easily customizable forms. Our reporting and 
automation capabilities reduce time spent on administration and repetitive work. We make it easy for teams to apply 
business logic to automate repetitive actions using an extensive list of conditions. Business users, with little or no 
training, can set up and modify our platform to customize workflows to suit their needs. Our familiar and intuitive 
user interface and functionality allow users to realize the benefits of our platform without changing the behaviors 
developed using everyday productivity tools.

People across organizations have similar needs no matter where they work or what they do. They need to 
manage workflows across teams; gain visibility into progress on company-wide projects, programs, processes, and 
initiatives in real-time; capture inputs; track and report on deliverables; prioritize actions; and provide consistency in 
processes. Smartsheet is adaptable to manage virtually any type of work. Our customers use Smartsheet for 
thousands of documented use cases, including software migration planning, vendor and contract management, brand 
launches, compliance reporting, event planning, customer onboarding, budget approvals, patent application 
processing, talent acquisition management, benefit and retirement tracking, sales enablement, pipeline management, 
sales operations, commissions calculations, marketing programs management, investor relations tracking, and 
website management, among others.

Our customers are in approximately 190 countries and include 89 companies in the Fortune 100, and over 80% 

of the companies in the Fortune 500. As of January 31, 2022, our Fortune 100 and Fortune 500 customers had 
annualized contract values (“ACVs”) ranging from less than $200 to over $3.0 million. Our customers typically 
begin using our platform for a single initiative, process, or project. Over time, as users realize the benefits of 
improved execution, adoption of our platform expands horizontally across an organization through new use cases 
and teams, as well as expands vertically to increasingly sophisticated and mission-critical uses.

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We have a blended go-to-market model that allows us to serve a larger, diverse user base without incurring 

excessive costs. We deliver our cloud-based software platform through a subscription model globally. Our digital 
sales model enables self-service licensing and adoption through our website. We employ an efficient inside sales 
team that utilizes machine learning and lead scoring to respond to and convert other interested users within new and 
existing organizations. We have a targeted field sales team dedicated to expanding our presence within existing 
enterprise customers where we have identified significant opportunity for growth. We have developed partner 
relationships to support new customers, use cases, and markets. The breadth of solutions we offer reflects the 
flexibility our users desire to purchase and use our platform in a way that most closely aligns with their needs and 
level of adoption.

Our Platform

Our platform is purpose-built to improve work execution for organizations and teams of all sizes. It is designed 
to scale up to the most demanding enterprise-grade workloads and delivers the scalability, compliance, and security 
required by the world’s largest organizations. We provide our customers with a robust set of capabilities to plan, 
capture, manage, automate, and report on work. Our platform enhances visibility and accountability in work 
execution and eliminates behaviors and processes that hinder productivity. It is designed to be accessible and 
valuable to all knowledge workers. Business users with no coding ability can share their work in Smartsheet across 
internal and external teams, and create and modify workflows to address specific use cases. Our platform offers 
multiple ways for customers to plan and manage their work using grids, projects, cards, and calendars, and users can 
easily toggle between views to support their team’s preferred way of working.

We also offer capabilities and functionality to enable teams to accelerate execution while maintaining the 
flexibility to apply our platform to thousands of documented use cases. Smartsheet Advance provides components 
that, in combination, enable customers to implement solutions for a specific use case or for large scale projects, 
initiatives, or processes. Some components are available for standalone purchase, including Connectors, which 
provide data integration and automation to third-party applications, and premium applications such as Control 
Center, Dynamic View, Data Shuttle, and Bridge by Smartsheet (“Bridge”). These capabilities are monetized based 
on the value they create for customers, not on a per seat basis.

Additional subscriptions that can be integrated with our cloud-based platform include Resource Management by 

Smartsheet (“Resource Management”), a resource planning solution that helps businesses find and schedule 
appropriate project teams, track and manage time, and forecast hiring needs; and Brandfolder, a digital asset 
management platform that enables workers to intuitively store, customize, and share creative assets. The 
combination of Brandfolder and Smartsheet allows our customers to create dynamic solutions to manage workflows 
around content and collaboration.

Benefits of our Platform

Automation across the organization saves time and minimizes manual processing

We enable users to organize their unstructured work and apply business logic to automate actions that shorten 
work execution timelines without the need to write code. Business logic is used to determine the conditions under 
which the following types of automated actions occur: update requests, intake and collection of information, sending 
of information, notifications, approval requests, and automated actions across systems. These elements of 
automation reduce errors and time spent by teams on administration.

Real-time visibility drives more informed, faster decision-making

Our platform is designed to provide a single source of truth for all stakeholders. We break down information 

silos across teams and provide real-time visibility into the status of work and the actions required by each 
stakeholder. This visibility ensures clear ownership of actions and outcomes. Teams feel empowered to take action, 
leading to stronger engagement and faster time to completion. Line of business managers benefit from visibility into 
progress against goals, allowing them to react quickly to real-time information and enabling faster and more 
informed decision-making.

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Content collaboration produces better content, faster

We enable marketing, creative, and other functional teams to easily manage creative production and marketing 
work, as well as review, deliver, store, share, manipulate, and analyze the content they produce across hundreds of 
formats. We help global brands create compelling, timely, and consistent brand experiences.

Ease of use enables broad adoption

Our platform is designed for broad adoption within and across organizations for virtually any use case. Users 
can begin using Smartsheet within minutes and configure our platform for their needs with limited or no training. As 
of January 31, 2022, we had over 10 million Smartsheet users, including paid licensed users and non-licensed 
collaborators. Additionally, Advance introduces the concept of connected users who are monetized through this 
offering and can include both paid licenses and non-licensed collaborators. Our strategy is designed to monetize 
those seeking to enjoy the complete functionality of our platform or to enjoy tailored experiences while promoting 
greater usage within and across organizations. Teams and organizations buy into our platform because the 
productivity benefits derived through visibility and accountability are provided to all stakeholders. All team 
members can access the latest project information from a single location and can be held accountable without 
manual effort.

Multiple levels of integration to garner the most benefit from Smartsheet and other systems

We enable business users to engage with our platform through systems they currently use. Through connectors 

either built by Smartsheet or developed in collaboration with our partners, we extend the reach and consistency of 
data from other systems, such as those offered by Salesforce, Adobe, UiPath, Workday, DocuSign, Atlassian, 
ServiceNow, and Microsoft. Beyond these specific connections, the Smartsheet components, Bridge and Data 
Shuttle, enable customers to connect Smartsheet with most other systems for enhanced reach and cross system data 
consistency. These data connections, combined with Smartsheet platform capabilities, enable users to apply business 
logic and automate workflows, increasing the value of these existing applications to our users. We also integrate our 
platform into popular document and communication applications from Google, Microsoft, Slack, and others. Such 
functionality enables our users to incorporate documents directly into our platform or access our platform through 
the application of their choice. In addition, we offer extensible application programming interfaces (“APIs”) that 
enable a broad ecosystem of partners and customers to integrate directly into our platform, increasing the value of 
existing custom-built applications and improving the experience for our users.

Enterprise features and functionality for scalable adoption within businesses

Organizations rely on Smartsheet to manage a diverse set of business processes. We provide the scalability, 
compliance, and security needed to operate reliably for our customers. Our platform provides consistent program 
execution, enabling teams and organizations to administer programs with management, visibility, and reporting at 
scale. Customers can use our professional services offerings to create and administer programs for specific use 
cases. We also provide user management and compliance features that enable organizations to control user access 
and audit account activity within our platform. We provide enterprise-grade security controls and data governance to 
enable customer compliance with applicable privacy regulations and data handling requirements.

Our Growth Strategies

Our goal is to make our platform accessible for every organization, team, and worker relying on collaborative 

work to achieve successful outcomes. We are pursuing this goal with the following strategies.

Attract more customers to Smartsheet

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We believe that there is a broad need for a work execution platform such as ours, and we believe there is 
significant opportunity to grow our paid user base. We will continue to invest in our digital sales model, direct sales 
force, brand, product, and partner marketing in order to land new customers and increase enterprise adoption. In 
addition, we will continue to grow our professional services function, and develop new and enhanced premium 
solutions based on Smartsheet Advance and our standalone offerings to help land larger accounts and increase the 
scale of our deployments with customers.

Expand within our existing customer base

Our customers frequently increase their use of our platform as they realize the value they derive from adopting 

Smartsheet. As a result, we are working with customers to help them define new use cases within existing 
deployments, and expand usage of Smartsheet to additional teams in their organizations that would benefit from our 
platform. In addition to broader deployments, we enable our customers to further derive value from Smartsheet 
through premium solutions such as our Connectors, Control Center, Dynamic View, and Bridge. Our professional 
services, customer success, and training teams provide our customers with implementation, training, and support 
services to help them expand their use of, and realize the full benefit of, Smartsheet.

Expand internationally

For the year ended January 31, 2022, we derived approximately 18% of our revenue from customers outside the 

United States. We believe that there is significant opportunity to acquire new customers internationally and 
accelerate expansion with our existing international customers. Our platform is available in eight languages. By 
expanding our direct and indirect sales force focused outside of the United States, establishing international sales 
territories and global corporate subsidiaries, and partnering with strategic resellers, we plan to continue to grow our 
international sales. In October 2018, we opened our first international sales office in the U.K. to focus on growing 
our presence within Western Europe. In September 2019, we established an additional international office in 
Australia to focus on expanding our position in the Australian market and the Asia Pacific region. In October 2021, 
we launched Smartsheet Regions and began hosting data in the European Union to meet customer compliance, 
privacy, and governance requirements. In November 2021, we established a shared services center in Costa Rica to 
support various functions within the Company.

Expand into government

Smartsheet Gov has achieved Provisional Authority to Operate (“P-ATO”) under the Federal Risk and 

Authorization Management Program (“FedRAMP”). This means the Smartsheet platform has been fully approved 
for use by federal agencies and government contractors, giving them the ability to plan, capture, manage, automate, 
and report on work at scale. Additionally, Smartsheet can now be found on the AWS Gov Cloud Marketplace. This 
marketplace lists FedRAMP authorized offerings to help agencies research and select secure and compliant cloud 
providers available for federal use. Smartsheet Gov has obtained the U.S. Department of Defense (“DoD”) Impact 
Level 4 P-ATO per the Security Requirements Guide for cloud computing by the Defense Information Systems 
Agency. This means that customers within the DoD can also use the Smartsheet Gov platform.

Expand product features and functionality

We intend to continually increase the value we provide to our customers by investing in extending the 
capabilities of our platform. We have made, and will continue to make, significant investments in research and 
development to bolster our existing technology and enhance usability to improve our customers’ productivity. We 
further place continued emphasis on enterprise management platform features, including account administration, 
security, and permissioning. 

Make additional investments in partnerships and integrations

9

To help drive adoption of Smartsheet and deliver value to our customers, we offer extensive embedded 
functionality at no cost to complement and enhance the use of the most common productivity tools from providers 
such as Microsoft, Google, Slack, Box, DocuSign, and Dropbox. We offer powerful out-of-the-box Connectors with 
Salesforce, Adobe, Atlassian, ServiceNow, and Microsoft that we sell for an additional fee on top of our user-based 
pricing. We intend to continue to invest in these integrations, develop new partnerships, and enhance our 
architecture to support a wider range of Connectors with leading enterprise applications to increase the value, 
awareness, and adoption of our platform.

Pursue strategic acquisitions

We plan to pursue strategic acquisitions that we believe will be complementary to our existing offering, enhance 

our technology, and increase the value proposition we deliver to our customers. Our acquisitions of Denver-based 
Brandfolder and Seattle-based Artefact Product Group, LLC (“10,000ft”) are examples of acquisitions that were 
complementary to our existing product capabilities. Through our acquisition of Brandfolder, we now offer a solution 
for digital asset management that allows our customers to create dynamic solutions to manage workflows around 
content and collaboration. The acquisition of 10,000ft accelerated our time to market for a resource planning 
software solution.

Our Technology

We believe our collective domain knowledge, technical expertise, and more than a decade of software 
development experience have allowed us to differentiate our platform from the competition. Our scalable multi-
tenant architecture is designed to provide our customers with highly usable, secure, and reliable functionality.

Extensible technology platform

Our solutions are built on a public cloud platform that allows us to leverage shared components and services, 
enabling us to rapidly develop new features and functionalities on our existing platform without re-architecting the 
infrastructure. This also enables our products to seamlessly integrate with one another and provide our customers 
with a better user experience while leveraging our platform. We also offer a broad set of APIs that allow our 
customers the ability to integrate their Smartsheet account with other systems, or build their own applications on top 
of our extensible platform.

Integrated mobile capabilities

We have invested in our public cloud framework and mobile development teams to extend the high-

performance functionality of our platform to smartphones and tablets. Our native mobile applications are built for 
both iOS and Android, and are designed to provide similar functionality to our desktop version, while also 
supporting mobile-first customer use cases.

Enterprise-grade security

Our customers frequently use our platform to store and manage highly-sensitive or proprietary information. We 
prioritize security in every aspect of our service, from software development to customer experience. Our approach 
to security includes a comprehensive information security program, governing the processing and security of 
customer information, and the appropriate physical, organizational, and technical controls designed to ensure the 
security of customer information collected, accessed, stored, or transmitted to or by Smartsheet. To ensure our 
controls remain up-to-date, we use external auditors to verify the adequacy of security measures and controls 
according to the American Institute of Certified Public Accountants SOC2 standards as well as the International 
Organization for Standardization information security management systems standard 27001. In addition, we use 
external security experts to conduct penetration testing and application security testing at least annually and make 
these audit and penetration test reports available to customers.

Our Products

Smartsheet

10

The Smartsheet product is the core of our offerings to customers. Smartsheet is offered in a number of packages 

to meet the needs of customers looking to manage their programs and projects. Smartsheet scales from individual 
users looking to track their own work to large deployments of over 10,000 licensed users and hundreds of thousands 
of free collaborators. All Smartsheet product packages include the features listed below.

Dashboards

Dashboards provide real-time visibility into the status of work to align individuals, managers, and executives. 

Our dashboards provide real-time status of key performance indicators, trends, summary reports, and important 
deadlines. Teams can customize dashboards to view and interact with live data and metrics most critical to their 
programs and projects.

Portals

Portals allow business users to create customized landing pages for teams to easily locate and access from any 

device the entire set of resources available for a project without IT assistance. This ease of configuration and 
organization of data eliminates time wasted searching for information, allowing teams to focus on work execution 
rather than administration.

Cardview

Cardview provides a powerful visualization tool for teams to organize, share, and act on workflows. The ability 
to understand the flow of work from multiple perspectives enables teams to display information in the most effective 
format, foster engagement, and shorten time to action.

Grid

Grid offers a unified, customized view of work to keep teams on task and on time by easily tracking multiple 
moving parts. Configurable to support thousands of use cases through an extensible data model, multiple column 
types and a unique hierarchical approach grid allows business users to not only visually group data, but to also 
establish relationships between important data. With flexible formulas and conditional formatting, grids are the 
foundation for the Smartsheet work execution platform. The platform delivers new levels of clarity with a 
centralized source of all program or project information, bringing teams together with cloud-based, real-time access.

Reports

Reports provide an actionable portfolio level view of work by first aggregating projects into one central report, 
then filtering to only the data that teams need to see, and finally allowing users to directly update the status of their 
work from within this curated view. Reports allow users to see and action their work in one centralized location, and 
enable executives to answer specific questions like, “which tasks across all projects are at risk?”

Projects

Projects offer a familiar and intuitive interface with capabilities that foster collaboration among teams and 

organizations to improve work execution. Business users rely on projects to create a single source of truth for all 
program or project related information. This consistency of information aligns team objectives and eliminates 
information silos, fostering accountability and promoting faster decision-making.

Calendar

Calendar aligns teams and organizations by connecting deadlines to workflows, while offering a familiar 
interface to effectively communicate timing expectations. Calendar provides a comprehensive view of activities and 
critical timelines, including third-party calendar applications such as iCal and Google Calendar.

Forms

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Forms create and customize forms using a simple user-friendly interface. Forms enable business users to collect 

information in a structured and consistent format. By minimizing manual processing, teams can move quickly to 
analyze and take action on the results.

Automated actions

Automated actions automate repetitive processes and accelerate work by creating automated workflows 
triggered based on preset conditions. Automated actions offer a diverse and granular rule set critical to supporting 
the broad range of manual, repetitive processes teams encounter.

Integrations

Integrations enable organizations and teams to connect, sync, and extend their existing enterprise applications 

across their workflows to create seamless work execution. We offer native connections to popular productivity 
applications, such as Google G Suite, Microsoft Office 365, Slack, Box, DocuSign, and Dropbox.

WorkApps

WorkApps enables customers to build easy to navigate apps in a few minutes using Smartsheet and external 
content like Tableau dashboards or Google Docs, all without writing a single line of code. WorkApps is designed to 
support a broad range of business workflows and can be tailored to support multiple user roles.

Premium Apps and Connectors

In addition to our core Smartsheet offering we sell additional product offerings, collectively referred to as 
Premium Apps and Connectors, that enable customers to build more complex solutions that can address the most 
demanding business work management needs, enabling scale and connections to systems of record across the 
enterprise. 

Connectors

Connectors provide embedded integrations with industry-leading systems of record, including those from 
Salesforce, Adobe, Atlassian, ServiceNow, and Microsoft. Connectors enable data to be synchronized in real-time, 
fostering visibility and interoperability across these business platforms. We also provide extensible APIs to build 
custom applications and deep integrations with line of business systems.

Control Center

Control Center enables organizations to achieve consistent work execution at the individual user level across 
large scale programs, projects, or initiatives while reducing operational risk. Control Center provides enterprises 
with real-time visibility so they can react quickly to changing conditions. Without burdening the team with manual 
reporting, executives and managers can review the status of projects at scale without disrupting the speed of 
execution.

Dynamic View

Dynamic View enables business users to collaborate using the same data set while maintaining confidentiality 

when working with vendors or across inter- or intra- departmental teams. Dynamic View enables mixed internal and 
external teams to collaborate confidentially with vendors without them knowing about each other. This premium 
solution simplifies views into complex work where the process is complicated but each individual stakeholder only 
needs a partial view of the overall work. Dynamic View is ideal for managing departmental requests like business 
intelligence requests, marketing creative services, and sales tickets.

Data Shuttle

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Data Shuttle allows business users to upload or offload data between Smartsheet and other existing systems and 

databases, so that a team’s key data sources live together where work gets done. Data Shuttle automates the data 
upload process to centralize the disparate data, drive collaboration, provide real-time visibility into multiple business 
systems, and empower teams to be more efficient through effective work execution.

Bridge

Bridge enables organizations to build intelligent workflows and automate business processes across platforms. 

Bridge's no-code user interface makes it easy to apply business logic to data-driven actions that reduce time spent on 
manual and repetitive tasks and drive overall efficiency and accuracy.

Calendar App 

Calendar App extends customer capabilities beyond those of the calendar view included in core Smartsheet. 
Calendar App is a flexible, configurable calendar add-on that allows customers to connect their Smartsheet data and 
forms and visualize their events in multiple views or by color-coded categories.

Pivot App

Pivot App enables customers to create Smartsheet pivot tables to analyze data and make better decisions, faster. 

Pivot App slices and dices data to create meaningful summary sheets from data stored in a sheet or report, and 
enables creation of charts in dashboards with report data. Smartsheet pivot tables update summary sheets as data 
changes, helping customers access and organize their data quickly.

DataMesh App

DataMesh App provides lookup functionality between sheets and reports, making it easy to keep data 

consistent. DataMesh App helps customers scale work in Smartsheet by eliminating typos, duplicative data entry, 
and unnecessary work. 

Smartsheet Advance

Smartsheet Advance combines our Premium Apps and Connectors with new Smartsheet capabilities in 

packages that match our customers’ solution maturity. Customers can start with an entry level Advance package to 
enable high scale solutions to manage portfolios, programs, and projects. They can then move to a different Advance 
tier to connect to other systems of record and orchestrate work management across the enterprise and add data 
governance and advanced security capabilities to Smartsheet solutions.

Resource Management

Resource Management enables businesses to plan and allocate resources across their programs and projects, 
optimize resource allocation by function or skill set, track time against forecast, and gain real-time portfolio level 
visibility into the status of budgets and deliverables. This premium solution combined with the core Smartsheet 
platform provides customers an end to end solution for work execution and resource management that balances top 
down strategic planning with bottom up work management.

Brandfolder

Brandfolder is a digital asset management solution that provides a centralized platform to easily organize, 
discover, control, distribute, and measure all forms of digital content. In addition to supporting the logistics of 
content management, Brandfolder’s capabilities provide insights and analyses on the discoverability and reusability 
of assets throughout the entire content lifecycle for internal and external stakeholders. Combining Brandfolder’s 
digital asset management capabilities with the core Smartsheet platform through a robust integration creates a 
dynamic solution for customers to manage workflows around content and collaboration.

Human Capital

13

At Smartsheet, our mission is to empower anyone to drive meaningful change. This starts with our own team. 

As of January 31, 2022 Smartsheet and its wholly owned subsidiaries employed 2,539 people, with 2,259 in the 
United States and 280 internationally. Our leadership team is composed of eight executive officers, 25% of whom 
are women and 37.5% of whom are persons of color.

Engaging our team 

We believe in a culture of empowerment and know that the tenacity, adaptability, and integrity of our 
employees is our greatest asset. With a vision to be the dynamic platform to empower everyone everywhere to 
change the way the world works, we are dedicated to investing in and supporting our employees in their 
achievements.

To ensure we are continuously improving, we regularly conduct confidential surveys to seek feedback from our 

employees on a variety of topics, including but not limited to, leadership effectiveness and company confidence, 
competitiveness of our total rewards offerings, career growth opportunities, and work-life fulfillment. The results are 
shared with employees and reviewed by leadership, who identify areas of progress or opportunity and prioritize 
actions to drive meaningful change. 

Given the unprecedented events of the past two years, we have continued to closely monitor our employees’ 
sentiment around the COVID-19 pandemic and Smartsheet’s response. These activities have included pulse surveys, 
regular updates on a COVID-19 dashboard (powered by Smartsheet), weekly status reports, an ongoing “Ask Me 
Anything” series with leadership, and a task force dedicated to both crisis management and creating our new norms 
for our future of work. Our employees’ resilience and agility remains evident in their feedback, where we heard they 
felt supported during the global pandemic and felt confident in their ability to succeed. We know that connection has 
been key during this time so we have also hosted a variety of virtual team building, engagement, and well-being 
workshops and events.

Growth and development

To help our team members succeed, we continually emphasize and invest in talent development and training, 

provide career pathing, and promote internal mobility opportunities. 

Along with an online learning management system that hosts virtual content ranging from compliance training 
to security protocols, we subscribe to two separate platforms for continuous learning and professional development, 
and offer instructor-led training on topics such as leadership and communication. We also support the development 
of our people leaders through various leadership training opportunities and access to certified coaches. Lastly, our 
talent management team implemented a new program around quarterly check-ins to encourage more regular 
conversations between employees and their leaders around their development and career opportunities, as well as to 
enable and support internal mobility readiness.

Total rewards

We invest in our employees by offering compelling and competitive compensation packages designed to attract, 

attain, motivate, and reward. Our total rewards packages include base and variable compensation, new hire and 
retentive stock awards for all eligible roles, an employee stock purchase plan in most jurisdictions, and 
comprehensive benefits. Our benefit programs are responsive to our geographies, while also providing a consistent 
focus on comprehensive healthcare, and paid leave for important life events such as welcoming a child. Examples of 
global benefits include flexible (unlimited) paid time off for exempt employees, paid parental leave, a monthly flex 
work stipend and additional commuter support, employer retirement contributions, and subsidized child and adult 
care. We continually assess the current business environment, labor markets, and solicit employee feedback as we 
work to refine our total rewards packages and ensure they remain compelling and equitable.  

We view well-being as a fundamental part of our employees’ lives, and emphasize this with a robust suite of 
offerings. We support holistic well-being with our online mental health counseling and well-being services, financial 
wellness workshops, and a comprehensive wellness dashboard (powered by Smartsheet), which includes resources 
for employees on a wide range of topics. 

14

Diversity, equity, and inclusion and corporate social responsibility 

We strive to create a culture of belonging that is rooted in respect and opportunity for all people. We believe 

that by celebrating diverse voices and experiences, and fostering equity for our team, customers, and communities, 
we enable people to do and be their best. Our Diversity, Equity, and Inclusion (“DEI”) framework centers on 
culture, people, practices, and markets. We have several working committees, including our Global DEI Committee, 
which brings together a cross section of the global organization to support and amplify our DEI initiatives, as well as 
department-specific groups such as our DEI in Marketing Committee. We continue to invest in hiring practices that 
attract underrepresented talent, including sourcing from diverse universities, specialized conferences, and 
organizations. We also offer ongoing DEI education at all levels and strive to ensure that we have diverse 
representation in all that we do, from hiring panels to company meetings and events. Further, we have seven 
employee resource groups as places for learning and support, such as Black at Smartsheet, Parents & Caregivers, 
and Rainbow Collab.

At Smartsheet, we are committed to harnessing the power of our people, resources, and technology to support 
causes that reflect our vision of empowering human achievement. We encourage our employees to volunteer in their 
communities by offering paid volunteer time off. Additionally, we offer a volunteer rewards program whereby we 
make a donation in association with an employee’s volunteer time. Each year, we make donations to nonprofit 
organizations which focus on causes that are meaningful to our business, customers, employees, and communities. 
We also support nonprofit organizations by offering discount pricing. These nonprofit organizations rely on 
Smartsheet to improve visibility and accountability, help run mission-oriented organizations, and achieve more. 

Sales and Marketing

Our marketing and sales teams work closely together to provide an easy way for potential users to discover, try, 

adopt, and expand usage of Smartsheet over time. We include demand generation, customer success, customer 
support, and professional services under the sales organization to align these efforts to best support our customers.

Marketing

Our marketing organization is responsible for corporate brand reputation and management, increasing 
awareness and demand for our platform, and fostering our community of users. We target potential users across a 
wide variety of departments and functions in organizations of all sizes and industries. We employ a range of 
techniques to increase brand awareness, product interest, and traffic to our website, where we engage prospects 
throughout the buyer's journey and encourage new users to sign up for a 30-day free trial and purchase our 
subscription services online. These marketing techniques include advertising, brand marketing, content marketing, 
search marketing, social marketing, digital marketing, events, communications, and more. We frequently engage 
with respected industry analyst firms to educate them on the benefits of our platform and accelerate the maturation 
of an appropriate market category.

We have also built marketing relationships with a number of technology companies, such as Microsoft and 
Google, to help promote and grow our user base and footprint. These partners offer access to our platform through 
links on their websites and expand our marketing reach. 

In October 2021, we hosted our annual global customer conference, Smartsheet ENGAGE, to provide current 

and prospective users a better understanding of our platform through interactions with peers and training, and to 
highlight customer successes, use cases, and best practices.

Sales

15

Our sales organization is responsible for driving customer expansion and new customer opportunities. Our sales 

force is organized into separate teams focused on new customers, small to medium-sized businesses, large 
enterprises, geographic regions, and industries. Our assisted sales model relies on machine learning and lead scoring 
to identify users based on their likelihood to purchase our platform. Further, once we identify an opportunity for 
meaningful expansion within a customer organization, we can assign a customer success manager and an expansion 
sales representative to that customer. When an organization reaches a certain level of usage, we typically assign a 
field sales representative who is focused on growing adoption in these large accounts and expanding usage to a 
broader set of use cases.

Professional Services

Our professional services team provides our customers with implementation, training, and consulting services to 

help them realize the full benefits of Smartsheet. Our training programs include a mix of virtual and in-person 
offerings with different options focused either on helping onboard teams of users quickly or helping individuals 
achieve certification-level subject matter expertise. Our consulting and solution services teams provide 
configuration, use case optimization, integration, and process automation services.

Customer Support

Our platform is designed to minimize the need for customer support, as users can easily sign up and begin using 

it without assistance. We provide significant self-help resources including our extensive help portal and our active 
online community. Additionally, we provide free support channels for users based on their plan type with additional 
paid support offerings available. These include ticket submission for all users at no cost, along with access to phone 
support and subject matter expert appointments as part of our paid plans. We also allocate support team member 
time to accounts for continuity of care through specialized paid offerings such as Technical Account Managers.

Customers

Our scalable collaborative work management platform helps teams and organizations of all sizes get work done 

fast and efficiently. As of January 31, 2022, we had domain-based customers with ACVs ranging from less than 
$200 to over $3.0 million. We define a domain-based customer as an organization with at least one paid user 
account associated with a unique domain name such as @cisco. An ISP customer is typically a small team or an 
individual that registers for our services with an email address hosted on a widely used domain such as @gmail, 
@outlook, or @yahoo.

Our domain-based customers include organizations across virtually all sectors, including aerospace, automotive, 

biotechnology, consumer, e-commerce, education, finance, government, healthcare, IT services, marketing, media, 
non-profit, publishing, software, technology, and travel.

Backlog 

The majority of our invoiced customers sign up for subscription terms of one year and are invoiced for the full 

subscription term upfront. A small subset of customers sign multi-year subscription contracts but receive annual 
invoicing terms. Another smaller subset of customers with annual contract terms are invoiced on a quarterly or a 
semi-annual basis. When contract terms exceed invoicing terms, portions of those contracts which at a point in time 
remain uninvoiced, are not recorded in revenue, deferred revenue, or elsewhere in our consolidated financial 
statements. Those contracted but uninvoiced amounts are considered by us to be backlog. As of January 31, 2022 
and January 31, 2021, we had backlog of approximately $53.9 million and $35.1 million, respectively. As the 
majority of our contracts are annual, and as invoicing terms on the majority of our contracts are also upfront annual, 
most of our customer contracts have no impact on backlog and therefore we do not utilize backlog as a key 
management metric internally. 

16

Research and Development

Our research and development team consists of our engineering, user experience, design, and product 
management teams. These groups are responsible for the design, development, testing, and delivery of new 
technologies and features for our platform. Our research and development team is also responsible for continuous 
availability, scalability, performance, and security of our platform and maintaining the underlying public cloud 
infrastructure. We invest substantial resources in research and development to drive core technology innovation and 
bring new products to market.

Intellectual Property

Smartsheet and its subsidiaries rely on a combination of patents, trademarks, and trade secrets, as well as 
contractual provisions and restrictions, to protect their intellectual property. As of January 31, 2022, Smartsheet and 
its subsidiaries held a number of pending patent applications as well as issued and active patents, the latter of which 
expire between 2022 and 2038 absent any term adjustments or extensions. Additionally, as of January 31, 2022, 
Smartsheet and its subsidiaries held a number of U.S. and international trademark registrations, as well as pending 
trademark applications.

These intellectual property protections and applications seek to protect proprietary inventions and marks 

relevant to Smartsheet’s business. While we believe that in the aggregate these patents, patent applications, 
trademarks, and trademark applications are important to Smartsheet’s and its subsidiaries’ competitive positions, no 
single patent, trademark, or application is material. Smartsheet intends to pursue additional intellectual property 
protection to the extent we believe it would be beneficial and cost effective.

Compliance with Government Regulations 

Our business is subject to various U.S. federal, state, local, and foreign laws and regulations, including those 

relating to data privacy, security and protection, intellectual property, employment and labor, workplace safety, 
consumer protection, anti-bribery, import and export controls, immigration, federal securities, and tax. Additionally, 
we may currently or in the future be subject to various laws and regulations relating to the contractual commitments 
with our customers in heavily regulated industries and the public sector, which could affect how we and our partners 
do business with such customers. Our failure to comply with these laws and regulations could have an adverse effect 
on our business and operating results.

The legal environment of internet-based businesses is evolving rapidly in the United States and globally. New 
and evolving laws and regulations, and changes in their enforcement and interpretation, may require changes to our 
platform, products, services, or business practices, and may significantly increase our compliance costs and 
otherwise adversely affect our business and results of operations. As our business expands to include additional 
products and services, and our operations continue to expand internationally, our compliance requirements may 
increase, and we may be subject to increased regulatory scrutiny. We believe we are currently in material 
compliance with laws and regulations to which we are subject and do not expect continued compliance to have a 
material impact on our capital expenditures, earnings, or competitive position. We continue to monitor existing and 
pending laws and regulations and while the impact of regulatory changes cannot be predicted with certainty, we do 
not expect compliance with these laws and regulations to have a material adverse effect on our business or 
operations.

Competition

17

The market for work execution software is fragmented, increasingly competitive, and subject to rapidly 
changing technology and evolving standards. We face competition from a number of vendors with a variety of 
product offerings. Our competitors range in size, from diversified global companies with significant research and 
development and marketing resources, to smaller startups building on new technology platforms whose narrower 
offerings may allow them to be more efficient in deploying technical, marketing, and financial resources. Our 
primary competition remains a combination of manual, email- and spreadsheet-based processes from providers that 
users have historically relied on to manage work such as Google and Microsoft, who offer a range of productivity 
solutions. While we currently collaborate with Google and Microsoft, they may develop and introduce, or acquire, 
products that directly or indirectly compete with our platform. Certain of our features compete with current or 
potential products and services offered by Airtable, Asana, Atlassian, Citrix, ClickUp, Monday.com, Planview, and 
others. Larger software vendors with substantial resources and smaller upstarts building on new technology 
platforms may also decide to enter our market by building or acquiring products that compete with our platform. We 
believe that the principal competitive factors in our market include:

•

•

•

•

•

•

•

•

•

•

•

•

ease of deployment and use of applications;

product features, quality, and functionality;

ability to automate multi-step processes;

ability to integrate with other applications and systems;

enterprise-grade security, scalability, compliance, and administration capabilities;

ability to support mission critical workloads at scale;

vision for the market and product innovation;

size of customer base and level of user adoption;

pricing and total cost of ownership;

strength of sales and marketing efforts;

brand awareness and reputation; and

customer experience, including support.

We believe we are positioned favorably against our competitors based on our enterprise-grade capabilities, 

focus on business user empowerment, and ability to support mission critical workflows at scale. Our ability to 
remain competitive will largely depend on our ongoing performance and the quality of our platform.

Corporate Information

We were incorporated as Navigo Technologies, Inc. in Washington in June 2005. We changed our name to 
Smartsheet.com, Inc. in February 2006 and to Smartsheet Inc. in February 2017. Our principal executive offices are 
located at 10500 NE 8th Street, Suite 1300, Bellevue, Washington 98004. Our telephone number is (844) 324-2360. 
Our website address is www.smartsheet.com. Information contained on, or that can be accessed through, our website 
does not constitute part of this Annual Report.

18

Additional Information

We file annual, quarterly, and current reports, proxy statements, and other documents with the Securities and 
Exchange Commission (the “SEC”). Our reports filed with or furnished to the SEC pursuant to Section 13(a) and 
15(d) of the Exchange Act of 1934, as amended (the “Exchange Act”), are available, free of charge, on our Investor 
Relations website at investors.smartsheet.com as soon as reasonably practicable after we electronically file such 
material with, or furnish it to the SEC. The SEC maintains a website that contains reports, proxy and information 
statements, and other information regarding issuers, including us, that file electronically with the SEC. The public 
can obtain any documents that we file with the SEC at www.sec.gov.

We webcast our quarterly earnings calls and provide notifications of news or announcements regarding our 
financial performance, including SEC filings, press releases, blogs, and certain events we participate in or host with 
members of the investment community on our Investor Relations website. We have used, and intend to continue to 
use, our website, LinkedIn, Facebook, and Twitter account (@Smartsheet) as a means of disclosing material non-
public information and for complying with our disclosure obligations under Regulation FD. The information 
disclosed by the foregoing channels could be deemed to be material. As such, we encourage investors, the media, 
and others to review the information disclosed through such channels.

19

Item 1A. Risk Factors

Investing in our Class A common stock involves a high degree of risk. You should carefully consider the risks 
described below, as well as the other information in this Annual Report on Form 10-K, including our consolidated 
financial statements and the related notes and “Management’s Discussion and Analysis of Financial Condition and 
Results of Operations” before deciding whether to invest in our Class A common stock. The occurrence of any of the 
events or developments described below could materially and adversely affect our business, financial condition, 
operating results, and growth prospects. These factors could also cause our actual business and financial results to 
differ materially from those contained in forward-looking statements made by management from time-to-time. In 
such an event, the market price of our Class A common stock could decline, and you may lose all or part of your 
investment. Additional risks and uncertainties not presently known to us or that we currently believe are not 
material may also impair our business, financial condition, operating results, and growth prospects. In addition to 
the effects discussed in the section titled “Management’s Discussion and Analysis of Financial Condition and 
Results of Operations” and in the risk factors below, additional or unforeseen effects from COVID-19 and the 
resulting global economic impacts may give rise to additional risks or amplify the risks discussed in this Item 1A.

Risk Factor Summary

The following summarizes certain of the most material risks that make an investment in our Class A common 

stock uncertain, risk laden, or speculative. If any of the following risks occur, our business, financial condition, 
operating results, and growth prospects may be impaired, the market price of our Class A common stock could 
decline, and you may lose all or part of your investment.

Industry, product, and infrastructure risks

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•

The market in which we participate is highly competitive, and if we do not compete effectively, our 
operating results could be harmed.

Our business depends on a strong brand, and if we are unable to develop, maintain, and enhance our brand, 
our business and results may be harmed.

Our forecasts of market growth may prove to be inaccurate, and our business may not grow at a pace 
similar to market growth.

Security threats and attacks are common, increasing globally, and may result in significant liabilities.

Our or our vendors’ failure to sufficiently secure our platform and services may result in unauthorized 
access to and use of customer data, a negative impact on our customer attraction and retention, and 
significant liabilities.

• We depend on public cloud service providers and computing infrastructure operated by third parties, and 

any disruptions in these operations could harm our business and results.

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If our platform fails to perform or if we fail to scale our platform to meet the needs of customers, our 
market share could decline and we could be subject to liability.

If we fail to manage our services infrastructure, or our platform experiences outages, interruptions, or 
delays in updates to meet customers’ needs, we may be subject to liabilities and our operating results may 
be harmed.

Failure to establish and maintain partnerships with complementary technology offerings and integrations 
could limit our ability to grow our business.

Our platform and internal business operations use third-party software and services that may be difficult to 
replace or may cause errors or failures that could lead to a loss of customers or harm our operating results.

Commercial and financial risks

20

•

It is difficult to predict future operating results.

• We have a history of cumulative losses and cannot assure profitability in the future.

• We derive substantially all of our revenue from a single offering.

• We recognize revenue over the term of the relevant service period, and downgrades, new sales, or renewals 

may not be immediately reflected in our results.

Operational and other risks 

• We have recently experienced rapid growth and expect our growth to continue; failure to manage our 

growth effectively may harm our business.

•

•

Our sales cycle may become longer, more complex, and more expensive as we continue to target enterprise 
and government customers, all of which could harm our business or results.

Our growth depends on our ability to expand our sales force domestically and internationally, and the 
failure to do so may harm our business and results.

• We may not receive significant revenue from our current development efforts for several years, if at all.

•

•

Contractual disputes or commitments, including indemnity obligations, may be costly, time consuming, and 
could harm our reputation. 

Catastrophic events may disrupt our business.

21

Risks Related to Our Industry, Platform, and Infrastructure

The market in which we participate is highly competitive, and if we do not compete effectively, our operating 

results could be harmed.

The market for work execution software is fragmented, increasingly competitive, and subject to rapidly 

changing technology and evolving standards. Our competitors range in size, from diversified global companies with 
significant research and development and marketing resources, to smaller startups building on new technology 
platforms whose narrower offerings may allow them to be more efficient in deploying technical, marketing, and 
financial resources.

Certain of our features compete with current or potential products and services offered by Airtable, Asana, 

Atlassian, Citrix, ClickUp, Monday.com, Planview, and others. We also face competition from Google and 
Microsoft, who offer a range of productivity solutions including spreadsheets and email that have traditionally been 
used for work management. While we currently collaborate with Adobe, Google, and Microsoft, they may develop 
and introduce, or acquire, products that directly or indirectly compete with our platform. For example, Adobe 
recently acquired Workfront, a company whose product and service offerings compete with ours. As we continue to 
sell products and services to potential customers with existing internal solutions, we must convince their 
stakeholders that our platform is superior to the solutions that their organization has previously adopted and 
deployed. With the introduction of new technologies and market entrants, and the growth of existing market 
participants, we expect competition to continue to intensify in the future.

Many of our current and potential competitors, particularly large software companies, have longer operating 
histories, greater name recognition, more established customer bases, and significantly greater financial, operating, 
technical, marketing, and other resources than we do. As a result, our competitors may be able to leverage their 
relationships with distribution partners and customers based on other products or incorporate functionality into 
existing products to gain business in a manner that discourages users from purchasing our platform, including by 
selling at zero or negative margins or by using product bundling. Further, our competitors may respond more 
quickly and effectively than we can to new or changing opportunities, technologies, standards, or customer 
requirements. We could lose customers if our competitors consolidate, introduce new collaborative work 
management products, add new features to their current product offerings, acquire competitive products, reduce 
prices, form strategic alliances with other companies, or are acquired by third parties with greater available 
resources. We may also face increasing competition if our competitors provide products and services for free. If our 
competitors’ products or services are more widely adopted than ours, if they are successful in bringing their products 
or services to market sooner than ours, if their pricing is more competitive, or if their products or services are more 
technologically capable than ours, then our business, operating results, and financial condition may be harmed.

If we do not keep pace with technological changes, our platform may become less competitive and our 

business may suffer.

Our industry is marked by rapid technological developments and innovations, and evolving industry standards. 
If we are unable to provide enhancements and new features and integrations for our existing platform, develop new 
products that achieve market acceptance, or innovate quickly enough to keep pace with rapid technological 
developments, our business could be harmed.

In addition, because our platform is designed to operate on a variety of systems, we will need to continuously 
modify, enhance, and improve our platform to keep pace with changes in the following: Internet-related hardware; 
mobile operating systems such as iOS and Android; and other software, communication, browser, and database 
technologies. We may not be successful in either developing these modifications, enhancements, and improvements, 
or in bringing them to market quickly or cost-effectively in response to market demands. Furthermore, uncertainties 
about the timing and nature of new network platforms or technologies, or modifications to existing platforms or 
technologies, could increase our research and development expenses. Any failure of our products or services to keep 
pace with technological changes or operate effectively with future network platforms and technologies, or to do so in 
a timely and cost-effective manner, could reduce the demand for our platform, result in customer dissatisfaction, 
reduce our competitive advantage, and harm our business.

22

Our business depends on a strong brand, and if we are not able to develop, maintain, and enhance our 

brand, our business and operating results may be harmed.

We believe that developing, maintaining, and enhancing our brand is critical to achieving widespread 

acceptance of our platform, attracting new customers, retaining existing customers, persuading existing customers to 
expand their relationships with us, and hiring and retaining employees. We believe that the importance of our brand 
will increase as competition in our market further intensifies. Successful promotion of our brand will depend on a 
number of factors, including the effectiveness of our marketing efforts; our ability to provide a high-quality, reliable, 
and cost-effective platform; the perceived value of our platform; our ability to provide a quality customer success 
experience; and our ability to control or influence perception of our brand regardless of customer use cases.

Brand promotion activities require us to make substantial expenditures. We have made and continue to make 

significant investments in the promotion of our brand, however, our ability to successfully promote our brand is 
uncertain. The promotion of our brand may not generate customer awareness or increase revenue, and any increase 
in revenue may not offset the expenses we incur in building and maintaining our brand. If we fail to successfully 
promote and maintain our brand, or if we incur substantial expenses in an unsuccessful attempt to promote and 
maintain our brand, we may fail to realize a sufficient return on our brand-building efforts, or fail to achieve the 
widespread brand awareness that is critical for broad customer adoption of our platform, which could harm our 
business and operating results.

Our forecasts of market growth may prove to be inaccurate, and even if the markets in which we compete 

achieve the forecasted growth, we cannot assure you that our business will grow at similar rates, if at all.

Growth forecasts are subject to significant uncertainty and are based on assumptions and estimates that may not 

prove to be accurate. Our forecasts, including the size and expected growth in the addressable market for 
collaborative work management platforms, may prove to be inaccurate, or may decline rapidly as a result of 
unforeseen events and their ongoing effects, such as the effects of the COVID-19 pandemic. Even if these 
addressable markets experience the forecasted growth, we may not grow our business at similar rates, or at all. Our 
growth is subject to many factors, including our success in implementing our business strategy, which is subject to 
many risks and uncertainties.

Security threats and attacks are common, increasing globally, and may result in significant liabilities.

Our platform and our internal corporate information technology systems have in the past been, and will in the 

future be, subject to cyber-attacks, credential stuffing, account takeover attacks, denial or degradation of service 
attacks, phishing attacks, ransomware attacks, malicious software programs, supply chain attacks, and other cyber 
security threats (“Cyber Threats”). Further, we engage service providers to store and otherwise process some of our 
and our customers’ data, including sensitive and personal information, and these service providers are also targets of 
Cyber Threats. 

Cyber Threats have been increasing in frequency and sophistication globally, and may be accompanied by 

demands for payment in exchange for resolution, restoration of functionality, or return of data. Sources of Cyber 
Threats range from individuals to sophisticated organizations, including state-sponsored organizations. These 
attackers use a wide variety of methods to exploit vulnerabilities and gain access to corporate assets, including 
networks, information, individuals, or credentials. The types and methods of Cyber Threats are constantly evolving 
and becoming more complex, and we may not be able to detect, combat, or successfully defend against Cyber 
Threats. Attackers initiating Cyber Threats may be more sophisticated than we are and may gain access to our 
corporate assets. Any vulnerabilities in our infrastructure or the success of any Cyber Threats against us may not be 
discovered in a timely fashion or at all, and the impact of vulnerabilities may be exacerbated the longer such 
vulnerabilities persist or remain undetected. While we utilize security measures and architecture designed to protect 
the integrity of our platform and corporate information technology environment, we remain subject to ongoing and 
evolving Cyber Threats, and we anticipate that we will need to expend significant resources in an effort to protect 
against Cyber Threats. We may not be able to deploy, allocate, or retain sufficient resources to keep pace with the 
persistent and evolving Cyber Threat landscape.

23

Moreover, as a result of the COVID-19 pandemic, our employees, service providers and third parties work more 

frequently on a remote basis, which may involve relying on less secure systems and may increase the risk of 
cybersecurity related incidents and susceptibility to Cyber Threats. We cannot guarantee these private work 
environments and electronic connections to our work environment have the same robust security measures deployed 
in our physical offices. 

Further, our ability to monitor the data security of our service providers and vendors is limited, and Cyber 
Threats initiated by third parties may successfully circumvent our service providers’ security measures, resulting in 
the unauthorized access to, or misuse, disclosure, loss, or destruction of our and our customers’ data. Any actual or 
perceived failure by us or our service providers to prevent or defend against Cyber Threats, actual or perceived 
vulnerabilities in our products or services, or unauthorized access to corporate assets may lead to claims against us 
and may result in significant data loss, significant costs and liabilities, and could reduce our revenue, harm our 
reputation, and compromise our competitive position. 

Our failure to sufficiently secure our platform and services may result in unauthorized access to customer 

data, a negative impact on our customer attraction and retention, and significant liabilities.

Our products and services involve the storage, transmission, and processing of our customers’ sensitive and 

proprietary information, including business strategies, financial and operational data, personal or identifying 
information, and other data. Our failure to sufficiently secure our platform and services may result in unauthorized 
access to customer data, a negative impact on our customer attraction and retention, and significant liabilities. Even 
if our security measures are appropriately engineered and implemented to secure our platform and services against 
external threats, we may be subject to inadvertent disclosures as a result of employee actions or system 
misconfigurations. Unauthorized use of or access to customer data could result in the loss, compromise, corruption, 
or destruction of our or our customers’ sensitive and proprietary information and could lead to litigation, regulatory 
investigations and claims, indemnity obligations, loss of authorization under the Federal Risk and Authorization 
Management Program (“FedRAMP”) or other authorizations, and other liabilities. 

Our customers, especially our larger enterprise customers, increasingly prioritize the security of their digital 

assets and information when making decisions regarding purchasing Internet-based products and services. 
Additionally, we serve government customers; customers in regulated industries such as financial services, health 
care, and education; and other customers that process large quantities of sensitive information or personal data. 
These customers often seek platforms that offer enhanced or specialized security measures. Any success in attracting 
new customers in these industries, and retaining and growing such existing customers, may require enhancements to 
or additional engineering of our platform to meet these requirements. Committing to such changes could be costly 
and time consuming, and could divert the attention of our management and key personnel from other business 
operations; such investments and efforts may not take place in a timely manner, or at all. 

Our agreements with third parties, including customers, contain contractual commitments we are required to 
adhere to related to information security and data privacy compliance. If we experience an incident that triggers a 
breach of such contractual commitments, we could be exposed to significant liability or cancellation of service under 
these agreements. The damages payable to the counterparty as well as the impact to our service could be substantial 
and create substantial costs and loss of business. There can be no assurance that any limitations of liability 
provisions in our contracts would be enforceable or adequate or would otherwise protect us from any such liabilities 
or damages with respect to any particular claim.

Many U.S. and foreign laws and regulations require companies to provide notice of data security breaches and/
or incidents involving certain types of personal data to individuals, the media, government authorities, or other third 
parties. Security compromises experienced by our customers or by us may lead to public disclosures, which may 
lead to widespread negative publicity. Any security compromise in our industry, whether actual or perceived, could 
harm our reputation, erode customer confidence in the effectiveness of our security measures, negatively affect our 
ability to attract new customers, cause existing customers to elect not to renew their subscriptions or subject us to 
third-party lawsuits, regulatory fines or other action or liability, which could adversely affect our business and 
operating results. Even the perception of inadequate security may damage our reputation and negatively impact our 
ability to win new customers and retain existing customers. 

24

Additionally, we could be required to expend significant capital and other resources to investigate and address 

any actual or suspected data security incident or breach, or to prevent further or additional security incidents or 
breaches. We may find it necessary or desirable to incur costs to provide remediation and incentives to customers or 
other business partners following a security breach, or other actual or suspected security incident, in an effort to 
maintain business relationships. We also cannot be sure that our existing cybersecurity insurance will continue to be 
available on acceptable terms or will be available in sufficient amounts to cover any claims, or that insurers will not 
deny coverage as to any future claim. Security breaches may result in increased costs for such insurance. One or 
more large, successful claims against us in excess of our available insurance coverage, or changes in our insurance 
policies, including premium increases or large deductible or co-insurance requirements, could have an adverse effect 
on our business, operating results, and financial condition.

We depend on public cloud service providers and computing infrastructure operated by third parties, and any 

service outages, delays, or disruptions in these operations could harm our business and operating results.

We host our platform and serve our customers through public cloud service providers. Public cloud service 
providers run their own platforms that we access, and we are, therefore, vulnerable to service interruptions, delays, 
and outages. Our public cloud service providers (“Cloud Providers”) may experience events such as natural 
disasters, fires, power loss, telecommunications failures, or similar events. The systems, infrastructure, and services 
of our Cloud Providers may also be subject to human or software errors, viruses, Cyber Threats, fraud, spikes in 
customer usage, denial of service issues, break-ins, sabotage, intentional acts of vandalism, acts of terrorism, and 
other misconduct. Our Cloud Providers may also experience other unanticipated problems, including but not limited 
to financial difficulties and bankruptcy. The occurrence of any of the foregoing events could result in lengthy 
interruptions or delays, and may impact us via outages in our service and noncompliance with our contractual 
obligations or business requirements.

Further, we have experienced in the past, and may experience in the future, periodic interruptions, delays, and 

outages in service and availability with our Cloud Providers due to a variety of factors, including Internet 
connectivity failures, infrastructure changes, human or software errors, website hosting disruptions, and capacity 
constraints. In some instances, we may not be able to identify the cause or causes of these performance problems 
within an acceptable period of time. 

Our Cloud Providers have no obligation to renew their agreements with us on commercially reasonable terms, 
or at all. If we are unable to renew agreements with our Cloud Providers on commercially reasonable terms, if our 
agreements with our Cloud Providers are prematurely terminated for any reason, or if our Cloud Providers are 
acquired or cease business, we may be required to transfer our infrastructure to new public cloud facilities, and we 
may incur significant costs and possible service interruptions in connection with doing so.

Additionally, there are limited options for public cloud service providers capable of effectively supporting our 
infrastructure. Consolidation through a single, or select few, service provider(s) may result in a dependency on the 
selected provider(s). Consolidation may also negatively impact customer acquisition or expansion as customers or 
potential customers may object to certain providers for a variety of reasons, including that such providers do not 
meet their hosting requirements or that the providers operate in a competitive space. The foregoing objections could 
harm our business and operating results.

Any issues with our Cloud Providers may result in errors, defects, disruptions, or other performance problems 

with our platform, which could harm our reputation and may damage our and our customers’ businesses. 
Interruptions in our platform’s operation might reduce our revenue, cause us to issue credits or refunds to customers, 
subject us to potential liability, cause customers to terminate their subscriptions, harm our renewal rates, and affect 
our reputation. Any of these events could harm our business and operating results.

If our platform fails to perform properly, or if we are unable to scale our platform to meet the needs of our 
customers, our reputation could be harmed, our market share could decline, and we could be subject to liability 
claims.

25

Our platform is inherently complex and may contain material defects or errors. Additionally, we provide regular 

updates to our platform, which may contain undetected defects when first introduced or released. Any defects in 
functionality or interruptions in the availability of our platform could result in:

•

•

•

•

•

•

loss of, or delayed, market acceptance and sales;

breach of contract or warranty claims;

issuance of credits or other compensation for downtime;

termination of subscription agreements, loss of customers, and issuance of refunds;

diversion of development, customer service, and other company resources; and

harm to our reputation.

The costs incurred in correcting any material defects or errors might be substantial and could harm our 

operating results.

Because of the large amount of data that we handle, hardware failures, errors in our systems, user errors, or 
Internet outages could result in data loss or corruption that our customers may regard as significant. Furthermore, the 
availability and performance of our platform could be diminished or otherwise impacted by a number of factors, 
which may damage the perception of its reliability and reduce our revenue. These factors include but are not limited 
to customers’ inability to access the Internet; the failure of our network or software systems, including backup 
systems; simultaneous development efforts causing reallocation of resources; computing vulnerabilities; security 
breaches; capacity issues or service failures experienced by our service providers; or variability in user traffic for our 
platform. We monitor vulnerabilities that may impact our business and the availability of our platform. Any such 
impact, and the costs incurred in addressing or correcting these vulnerabilities, may harm our operating results, may 
harm our reputation, and may cause us to lose customers. 

We may be required to issue credits or refunds, or otherwise be liable to our customers for damages they may 
incur resulting from certain of these events. Our insurance coverage may be inadequate to sufficiently cover such 
potential liabilities, and may not be available in the future on acceptable terms, or at all. In addition, our policy may 
not cover all claims made against us and defending a lawsuit, regardless of its merit, could be costly and divert 
management’s attention.

Furthermore, we will need to ensure that our platform can scale to meet the evolving needs of our customers, 
particularly as we continue to focus on larger enterprise customers. We regularly monitor and update our platform to 
fix errors, add functionality, and improve scaling; however, our customers have occasionally experienced outages 
and latency issues, sometimes during peak usage periods. If we are not able to provide our platform at the scale 
required by our customers or to correct any platform functionality defects and capacity limitations, potential 
customers may not adopt our platform and product offerings and existing customers may not renew their agreements 
with us.

If we fail to manage our services infrastructure at the levels expected by our customers, including due to 
factors such as service outages, interruptions, or delays in updates to our platform to meet customers' needs, then 
we may be subject to liabilities and our operating results may be harmed.

26

We have experienced significant growth in the number of users and data that our platform supports, and it is 
critical that we maintain sufficient excess service capacity to ensure our platform is accessible and functioning with 
an acceptable latency; and to ensure we meet the needs of existing and new customers and users, the needs required 
to support customer and user expansion, and our own internal needs. To do this, we must manage our services 
infrastructure to support software updates and the evolution of our platform capabilities. The provision of any new 
service infrastructure requires significant cost and management. If we do not accurately predict or manage our 
service infrastructure requirements, if our existing providers are unable to keep up with our needs for capacity, if 
they are unwilling or unable to allocate sufficient capacity to us, or if we are unable to contract with additional 
providers on commercially reasonable terms, our customers may experience service interruptions, delays, or outages 
that may subject us to financial penalties, cause us to issue credits or other compensation to customers, or result in 
other liabilities and customer losses. If our services and infrastructure fail to scale, customers may experience delays 
as we seek to obtain additional capacity or make architectural changes to address newly discovered scalability and 
performance issues, which could damage our reputation and our business. We may also be required to move or 
transfer our and our customers’ data. Despite precautions taken during this process, any unsuccessful data transfers 
may impair the delivery and performance of our platform, and may harm our operating results.

Failure to establish and maintain relationships with partners that can provide complementary technology 

offerings and software integrations could limit our ability to grow our business.

Our growth strategy includes expanding the use of our platform through complementary technology offerings 

and software integrations, such as third-party application programming interfaces (“APIs”). While we have 
established relationships with providers of complementary technology offerings and software integrations, we 
cannot assure you that we will be successful in maintaining relationships with these providers or establishing 
relationships with new providers. For example, we currently collaborate with Google and Microsoft, however, we 
may be unable to maintain these collaborative relationships if those entities develop and introduce, or acquire, 
products that directly or indirectly compete with our platform. Third-party providers of complementary technology 
offerings and software integrations may take any of the following actions: decline to enter into, or later terminate, 
relationships or agreements with us; change their features or platforms; restrict our access to their applications and 
platforms; or alter the terms governing use of and access to their applications and APIs in an adverse manner. Such 
actions could functionally limit or terminate our ability to use these third-party technology offerings and software 
integrations with our platform, which could negatively impact our offerings and harm our business.

Further, if we fail to integrate our platform with new third-party applications and platforms that our customers 
use, or to adapt to the data transfer requirements of such third-party applications and platforms, we may not be able 
to offer the functionality that our customers need, which would negatively impact our offerings and, as a result, 
could negatively affect our business, operating results, and financial condition. In addition, we may benefit from 
these partners’ brand recognition, reputations, referrals, and customer bases. Any losses or shifts in the referrals 
from, or the market positions of, these partners generally, in relation to one another or to new competitors or 
technologies, could lead to losses in our relationships or customers, or a need to identify or transition to alternative 
channels for marketing our platform.

Our platform and internal business operations use third-party software and services that may be difficult to 
replace or may cause errors or failures that could lead to a loss of customers or harm to our reputation and our 
operating results.

We license third-party software and depend on services from various third parties to operate our platform. In the 

future, this software or these services may not be available to us on commercially reasonable terms, or at all. Any 
loss of the right to use any of such software or services could harm our business, and it could result in decreased 
functionality of our platform until equivalent technology is either developed by us or, if available from another 
provider, is identified, obtained, and integrated. In addition, any errors or defects in or failures of the third-party 
software or services could result in errors or defects in, or failure of, our platform, which could harm our business 
and be costly to correct. Such errors, defects, or failures could also harm our reputation and result in liability to third 
parties, including customers. Many of these providers attempt to limit their liability for errors, defects, and failures, 
which could limit our ability to recover from them and increase our potential liabilities and operating costs.

27

Further, we use technologies and services from third parties to operate critical internal functions of our business, 

including cloud infrastructure services, customer relationship management services, business management services, 
and customer support and consulting staffing services. Our internal operations would be disrupted if any of the third-
party software or services we use for internal operations were unavailable due to extended outages or interruptions, 
or if they are no longer available on commercially reasonable terms or at all. Such disruptions may adversely affect 
our ability to operate our websites, process and fulfill transactions, respond to customer inquiries, and generally 
maintain cost-efficient operations. In the event of disruption, we may be required to seek replacement technologies 
or services from other parties, or to develop these components ourselves, which could result in increased costs, 
diversion of management attention, delays in the release of new product offerings, and reduced efficiencies in the 
operations of our impacted departments, until such time as suitable technology can be identified and integrated. 
These disruptions, if they occur, could result in customer dissatisfaction, and harm our operating results and 
financial condition. 

Our use of open source software could negatively affect our ability to offer and sell our products and subject 

us to possible litigation.

We use open source software in our platform and expect to continue to use open source software in the future. 

There are uncertainties regarding the proper interpretation of and compliance with open source licenses, and there is 
a risk that such licenses could be construed in a manner that imposes unanticipated conditions or restrictions on our 
ability to use such open source software, and consequently to provide or distribute our platform. 

Additionally, we may from time to time face claims from third parties alleging infringement of certain 
intellectual property resulting from our use of open source software, or seeking to enforce the terms of an open 
source license, including by demanding release of the open source software, derivative works, or our proprietary 
source code that was developed using such software. These claims could result in litigation and could require us to 
make our software source code freely available, devote additional research and development resources to change our 
platform, or incur additional costs and expenses, any of which could result in reputational harm and would have a 
negative effect on our business and operating results. Any of the foregoing outcomes would adversely affect our 
business, financial condition, and operating results.

In addition, if the license terms change for the open source software we utilize, then we may be forced to re-

engineer our platform or incur additional costs to comply with the changed license terms or to replace the affected 
open source software. Further, use of certain open source software can lead to greater risks than use of third-party 
commercial software, as open source licensors generally do not provide warranties, assurance of performance or 
title, or controls on the origin of, or updates to, such software. Certain versions and libraries of open source software 
allow for any individuals to make general contributions and updates, and the use of such open source software may 
introduce or amplify certain security vulnerabilities, depending on how, and with which systems, it is implemented. 
Although we have established policies to regulate the use and incorporation of open source software into our 
platform, we cannot be certain that we have not incorporated open source software in our platform in a manner that 
is inconsistent with such policies.

Risks Related to Our Commercial and Financial Operations

It is difficult to predict our future operating results.

Our ability to accurately forecast our future operating results is limited and subject to a number of uncertainties, 
including planning for and modeling future growth. We have encountered, and will continue to encounter, risks and 
uncertainties frequently experienced by growing companies in rapidly changing industries. If our assumptions 
regarding these risks and uncertainties, which we use to plan our business, are incorrect or change due to industry or 
market developments, or if we do not address these risks successfully, our operating results could differ materially 
from our expectations and our business could suffer. 

28

The COVID-19 pandemic has significantly impacted worldwide economic activity, and as COVID-19 

transitions from a pandemic to an endemic disease, we are uncertain about its ongoing effect on both domestic and 
worldwide economic activity. While in many jurisdictions throughout the United States, the government and 
businesses have begun to wind down restrictions, it is possible that we could experience another COVID-19 surge 
and such restrictions could be re-instated. Additionally, other foreign jurisdictions, including those where we have 
operations and where our customers operate, may experience surges of COVID-19 and impose restrictions. Such 
restrictions can result in adverse conditions that could affect us and our customers, such as: increased risk in 
collectibility of accounts receivable; reduced staff productivity due to working remotely for extended periods; 
increased costs and challenges related to retrofitting facilities and changing operating procedures in an attempt to 
mitigate health-related risks in the workplace; reduced staff productivity due to illness, illness in the family, or lack 
of dependent care; increased customer losses or churn; lengthened customer payment terms; increased challenges in 
acquiring new customers; extreme currency exchange-rate fluctuations; and challenges with Internet infrastructure 
due to high loads. There is still uncertainty as COVID-19 transitions from pandemic to an endemic disease, and we 
continue to monitor its effects. While it is not possible at this time to estimate the overall impact that the COVID-19 
pandemic could have on our business, the persistence of COVID-19 and its variants, and the measures taken by the 
governments of countries affected, will continue to have an impact on global economic conditions, which could have 
an adverse effect on our business and financial condition.

We have a history of cumulative losses and we cannot assure you that we will achieve profitability in the 

foreseeable future.

We have incurred losses in each period since we incorporated in 2005. We incurred net losses of $171.1 million, 

$115.0 million, and $95.9 million during the years ended January 31, 2022, 2021, and 2020, respectively. As of 
January 31, 2022, we had an accumulated deficit of $542.5 million. These losses and accumulated deficit reflect the 
substantial investments we made to develop our products and services, acquire new customers, and maintain and 
expand existing customers. We expect our operating expenses to increase in the future due to anticipated increases in 
sales and marketing expenses, research and development expenses, operations costs, and general and administrative 
costs, and we expect our losses to continue for the foreseeable future. Furthermore, to the extent we are successful in 
increasing and expanding our customer base, we may also incur increased losses due to associated upfront costs, 
particularly as a result of the nature of subscription revenue, which is generally recognized ratably over the term of 
the subscription period. You should not consider our recent revenue growth as indicative of our future performance. 
Our revenue growth could slow or our revenue could decline for a number of reasons, including slowing demand for 
our subscription solutions or professional services, reduced conversion from our free trial users or collaborators to 
paid users, increasing competition, or our failure to capitalize on growth opportunities. Accordingly, we cannot 
assure you that we will achieve profitability in the foreseeable future, nor that, if we do become profitable, we will 
sustain profitability.

If we are unable to attract new customers and maintain and expand sales to existing customers, our growth 

could be slower than we expect and our business may be harmed.

Our future growth depends in part upon increasing our customer base and expanding sales to, and renewing 
subscriptions with, our existing customers. Our ability to achieve significant growth in revenue in the future will 
depend, in large part, upon the effectiveness of our sales and marketing efforts, both domestically and 
internationally; our ability to predict customer demands; our ability to continue to attract new customers; and our 
ability to expand our relationship with existing customers by addressing new use cases, increasing their number of 
users, or selling additional products and services. These endeavors may be particularly challenging where an 
organization is reluctant to try, or invest further in, a cloud-based collaborative work management platform, or 
where an organization has already invested significantly in an existing solution. Additionally, we continue to 
monitor how the COVID-19 pandemic affects the adoption or expansion of cloud-based solutions generally, and our 
success in engaging with new customers and expanding relationships with existing customers. If we fail to predict 
customer demand, fail to understand the impact that COVID-19’s persistence and transition from pandemic to an 
endemic disease may have on our sales projections, or fail to attract new customers and maintain and expand those 
and existing customer relationships, our revenue may grow more slowly than expected, may not grow at all, or may 
decline, and our business may be harmed.

29

Moreover, many of our subscriptions are sold for a one-year term. While many of our subscriptions provide for 
automatic renewal, our customers have no obligation to renew their subscription after the expiration of the term and 
we cannot assure you that our customers will renew subscriptions with a similar contract period or the same or 
greater number of users or premium solutions, or renew at all. Our customers’ renewal rates may decline or fluctuate 
as a result of a number of factors, including their satisfaction with our platform or services, our pricing or pricing 
structure, the pricing or capabilities of the products and services offered by our competitors, the effects of economic 
conditions, or reductions in our customers’ spending levels. If our customers do not renew their agreements with us, 
or renew on terms less favorable to us, our revenue may decline.

Our quarterly operating results may fluctuate significantly and may not fully reflect the underlying 

performance of our business.

Our quarterly operating results, including the levels of our revenue, calculated billings, gross margin, 

profitability, cash flow, and deferred revenue may vary significantly in the future, and period-to-period comparisons 
of our operating results may not be meaningful. Accordingly, the results of any one quarter should not be relied 
upon as an indication of future performance. Our quarterly operating results may fluctuate as a result of a variety of 
factors, many of which are outside of our control, and as a result, may not fully reflect the underlying performance 
of our business. Fluctuations in quarterly operating results may reduce the value of our Class A common stock. 
Factors that may cause fluctuations in our quarterly results include, but are not limited to:

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our ability to attract new customers and expand existing customers, domestically and internationally;

interest rate fluctuations which will cause our interest income to decrease during low interest rate 
environments and may negatively impact our customers’ income or access to capital;

the addition or loss of large customers, including through acquisitions or consolidations;

the mix of customers obtained through self-service on our website and sales-assisted channels;

customer renewal rates and the extent to which customers purchase services and subscribe for additional 
users and products;

the ongoing impact of, including any market volatility and economic disruption caused by, geopolitical 
instability or global health concerns;

customers impacted by macroeconomic downturns and seeking bankruptcy protection or other similar 
relief;

the impact of rising inflation rates, particularly in the United States where the majority of our customers are 
located;

customers’ failure to pay amounts due to us, customers’ extending the time to pay amounts owed to us, our 
inability to collect amounts due, and the cost of enforcing the terms of our contracts, including litigation 
costs;

the timing and growth of our business, in particular through our hiring of new employees and international 
expansion;

our ability to hire, train, and maintain our sales force and other employees in customer-facing roles;

the length and timing of sales cycles, with a significant portion of our larger transactions occurring in the 
last few days and weeks of each quarter;

the timing of recognition of revenue;

the amount and timing of operating expenses;

changes in our pricing policies or offerings, or those of our competitors;

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the timing and success of new product and service introductions by us or our competitors, or any other 
change in the competitive dynamics of our industry, including consolidation or new entrants among 
competitors, customers, or strategic partners;

customers delaying purchasing decisions in anticipation of new products or product enhancements by us or 
our competitors or otherwise;

the timing and effectiveness of new and existing sales and marketing initiatives;

the timing of expenses related to the development or acquisition of technologies or businesses and potential 
future charges for impairment of goodwill from acquired companies;

network or service outages, Internet disruptions, security breaches or perceived security breaches impacting 
us directly or indirectly via our third-party service providers, and the costs associated with responding to 
and addressing such outages or breaches;

changes in laws and regulations that affect our business, the costs to maintain or achieve compliance with 
changes in laws and regulations, and any lawsuits or other proceedings involving us or our competitors;

changes in foreign currency exchange rates or addition of currencies in which our sales are denominated; 
and

general economic, industry, and market conditions.

We derive substantially all of our revenue from a single offering.

Although we offer and continue to develop additional solutions, we currently derive, and expect to continue to 

derive, substantially all of our revenue from the sale of subscriptions to our cloud-based collaborative work 
management platform. As such, the continued growth in market demand for our platform is critical to our continued 
success. Demand for our platform is affected by a number of factors, including continued market acceptance, the 
timing of development and release of competing products and services, price or product changes by us or by our 
competitors, technological changes, growth or contraction in the markets we serve, and general economic conditions 
and trends. In addition, some current and potential customers, particularly large organizations, may develop or 
acquire their own internal collaborative work management tools or continue to rely on traditional tools that would 
reduce or eliminate the demand for our platform. If demand for our platform declines for any of these or other 
reasons, our business could be adversely affected.

Because we recognize revenue from subscriptions and support services over the term of the relevant service 
period, downturns or upturns in new sales or renewals may not be immediately reflected in our operating results 
and may be difficult to discern.

We recognize subscription revenue from customers ratably over the terms of their subscription agreements, 
which are typically one year. As a result, most of the subscription revenue we report in each quarter is derived from 
the recognition of deferred revenue relating to subscriptions entered into during previous quarters. A decline in new 
or renewed subscriptions in any single quarter will likely only have a minor effect on our revenue for that quarter, 
and such a decline will reduce our revenue in future quarters. Accordingly, the effect of significant downturns in 
sales and market acceptance of our platform, and potential changes in our pricing policies or customer retention 
rates, may not be fully reflected in our operating results until future periods. We may be unable to adjust our cost 
structure to reflect the changes in revenue. Our subscription model also makes it difficult for us to rapidly increase 
our revenue through additional sales in any period, as subscription revenue from new customers is recognized over 
the applicable subscription term. 

We may need additional capital, and we cannot be certain that additional financing will be available on 

favorable terms, or at all.

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We have funded our operations since inception primarily through equity financings, including our initial public 
offering (“IPO”) and subsequent registered offering, subscription and services fees from our customers, and through 
proceeds from option exercises and the sale of our capital stock pursuant to our 2018 Employee Stock Purchase 
Plan. We do not know when or if our operations will generate sufficient cash to fund our ongoing operations. In the 
future, we may require additional capital to respond to business opportunities, challenges, acquisitions, declines in 
subscriptions for our platform, or unforeseen circumstances. A deterioration of current conditions in worldwide 
credit markets and fluctuations in interest rates could limit our ability to obtain external financing to fund our 
operations and capital expenditures. We may not be able to timely secure debt or equity financing on favorable 
terms, or at all. Any debt financing obtained by us could involve restrictive covenants relating to our capital raising 
activities and other financial and operational matters, which may make it more difficult for us to obtain additional 
capital and to pursue business opportunities, including potential acquisitions. Additionally, we may not be able to 
generate sufficient cash to service any debt financing obtained by us, which may force us to reduce or delay capital 
expenditures or sell assets or operations. If we raise additional funds through further issuances of equity, convertible 
debt securities, or other securities convertible into equity, our existing shareholders could suffer significant dilution 
in their percentage ownership of our company, and any new equity securities we issue could have rights, 
preferences, and privileges senior to those of holders of our common stock. If we are unable to obtain adequate 
financing or financing on terms satisfactory to us when we require it, our ability to continue to grow or support our 
business and to respond to business challenges could be significantly limited.

We may face exposure to foreign currency exchange rate fluctuations.

While we have historically transacted in U.S. dollars with the majority of our customers and vendors, we have 

transacted in certain foreign currencies and may transact in more foreign currencies in the future. Accordingly, 
changes in the value of foreign currencies relative to the U.S. dollar can affect our revenue and operating results due 
to transactional and translational re-measurement that is reflected in our earnings. Such foreign currency exchange 
rate fluctuations may be materially impacted by the ongoing COVID-19 pandemic and any global events, wars, or 
conflicts, including the Russia/Ukraine conflict.

As a result of foreign currency exchange rate fluctuations, it could be more difficult to detect underlying trends 
in our business and operating results. In addition, to the extent that fluctuations in currency exchange rates cause our 
operating results to differ from our expectations or the expectations of our investors, the trading price of our Class A 
common stock could be lowered. Our foreign currency exchange policy approves use of certain hedging 
instruments, including spot transactions, forward contracts, and purchased options with maturity of up to one year. 
The use, if any, of such hedging instruments may not offset any or more than a portion of the adverse financial 
effects of unfavorable movements in foreign exchange rates over the limited time the hedges are in place. Moreover, 
the use of hedging instruments may introduce additional risks if we are unable to structure effective hedges with 
such instruments.

Our sales are generally more heavily weighted toward the end of each fiscal quarter, which could have an 
impact on the timing of our billings, revenue, and collections, and on the reporting of such metrics for any given 
quarter and subsequent quarters. 

Our sales cycles are generally more heavily weighted toward the end of each fiscal quarter, with a high volume 

of sales in the last few weeks and days of the quarter, and can otherwise be dependent on customer purchasing 
patterns and the timing of particularly large transactions. Any of the foregoing may have an impact on the timing of 
revenue recognition, calculated billings, and cash collections; may cause significant fluctuations in our operating 
results and cash flows; may make it challenging for an investor to predict our performance on a quarterly or annual 
basis; and may prevent us from achieving our quarterly or annual forecasts.

Compression of sales activity to the end of the quarter also greatly increases the likelihood that sales cycles will 

extend beyond the quarter in which they are forecasted to close for some sizable transactions, which may harm 
forecasting accuracy and adversely impact new customer acquisition metrics for the quarter in which they are 
forecasted to close. Further, the concentration of contract negotiations in the last few weeks and days of the quarter 
may require us to expend more in the form of compensation for additional sales operations, legal, and finance 
employees and resources. 

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Risks Related to Our General Operations

We have recently experienced rapid growth and expect our growth to continue. If we fail to manage our 

growth effectively, we may be unable to execute our business plan, maintain high levels of service and 
operational controls, or adequately address competitive challenges.

We have recently experienced a period of rapid growth in our personnel headcount and operations and expect to 
continue to invest in our growth in the future. During the period from January 31, 2016 to January 31, 2022 we grew 
from 274 employees to 2,539 employees. In addition, we have engaged temporary workers and contractors to 
supplement our employee base. This growth has made our operations more complex and has placed, and future 
growth will place, a significant strain on our management, and our administrative, operational, and financial 
infrastructure. Our success will depend in part on our ability to manage this growth and complexity effectively. 

We anticipate that we will continue to expand our operations and personnel headcount in the near term. To 
manage the expected growth of our operations and personnel, we will need to continue to improve our operational, 
financial, and management controls, processes, and documentation, and our reporting systems and procedures. 
Failure to effectively manage growth or complexity could result in difficulties growing and maintaining our 
customer base; cost increases; inefficient and ineffective responses to customer needs; delays in developing and 
deploying new features, integrations, or services; violations of law; breaches of contract; or other operational 
difficulties. Any of these difficulties could harm our business and operating results.

As a substantial portion of our sales efforts are targeted at enterprise and government customers, our sales 

cycles may become longer and more expensive, we may encounter implementation and configuration challenges, 
and we may have to delay revenue recognition for more complicated transactions, all of which could harm our 
business and operating results.

Our ability to increase revenue and achieve and maintain profitability depends, in large part, on widespread 
acceptance of our platform by large businesses, government agencies, and other organizations. Sales efforts targeted 
at enterprise and government customers require acceptance by and support of the customers’ knowledge workers 
and senior management and involve greater costs; longer sales cycles, including complex customer procurement and 
budgeting considerations; greater competition; increased operational burden; potential reseller or other third-party 
involvement; and less predictability. In the large enterprise and government agency markets, the customer’s decision 
to use our platform and services can sometimes be an organization-wide decision, in which case, we will likely be 
required to provide greater levels of customer education to familiarize potential customers with the use and benefits 
of our platform and services, as well as increased training and support. In addition, larger enterprises and 
government agencies may demand more features, configuration options, and integration and support services. They 
may also expect operational changes to satisfy their supplier requirements. As a result of such factors, these sales 
opportunities may require us to devote greater sales support, research and development, engineering, customer 
support, professional services resources, and other internal resources and processes to these customers, resulting in 
increased costs, lengthened sales cycles, and diversion of sales and professional services resources to a smaller 
number of customers. Moreover, these larger transactions may require us to delay revenue recognition on some of 
these transactions until the technical or implementation requirements have been met. Any of the foregoing effects 
could harm our business and operating results.

Our growth depends on our ability to expand our sales force domestically and internationally.

In order to increase our revenue and achieve profitability, we must increase the size of our sales force, both in 

the United States and internationally, to generate additional revenue from new and existing customers. We intend to 
further increase our number of sales personnel, but we may not be successful in doing so and any such increase may 
occur at a slower pace than intended.

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We believe that there is significant competition for sales personnel with the skills and technical knowledge that 

we require. Our ability to achieve revenue growth will depend, in large part, on our success in recruiting, training, 
and retaining sufficient numbers of sales personnel to support our growth. New hires require significant training and 
may take considerable time before they achieve full productivity, particularly in new sales territories. Our recent 
hires and planned hires may not become productive as quickly as we expect, and we may be unable to hire or retain 
sufficient numbers of qualified individuals in the markets where we do business or plan to do business, which may 
necessitate that we explore new markets to find talent or increase sales targets for existing sales personnel. In 
addition, as we continue to grow, a large percentage of our sales personnel may be new to our company, our 
platform, or the collaborative work management industry, which may adversely affect our sales if we cannot train 
such personnel quickly or effectively. Attrition rates may increase and we may face integration challenges as we 
continue to seek to expand our sales force. If we are unable to hire and train sufficient numbers of effective sales 
personnel, or the sales personnel are not successful in obtaining new customers or increasing sales to our existing 
customer base, our business could be adversely affected.

Our failure to attract, integrate, and retain highly qualified personnel could harm our business. 

Our growth strategy depends on our ability to expand our organization with highly skilled personnel. 
Identifying, recruiting, training, and integrating qualified individuals will require significant time, expense, and 
attention. In addition to hiring new employees, we must continue to focus on retaining our best employees. 
Competition for highly skilled personnel is intense. We compete with many other companies for software developers 
with high levels of experience in designing, developing, and managing cloud-based software, as well as for skilled 
product development, marketing, sales, and operations professionals. We may not be successful in attracting and 
retaining the professionals we need, particularly in the greater Seattle area where our headquarters are located. We 
have from time to time experienced, and we expect to continue to experience, difficulty in hiring and retaining 
employees with appropriate qualifications. In addition, immigration laws and travel bans may restrict or limit our 
ability to recruit individuals outside their countries of citizenship. Any changes to immigration or travel policies that 
restrain the flow of technical and professional talent may inhibit our ability to recruit and retain highly qualified 
employees.

Further, many of the companies with which we compete for experienced personnel have greater resources than 
we have. If we hire employees from competitors or other companies, their former employers may attempt to assert 
that these employees, alone or with our inducement, have breached their legal obligations, resulting in a diversion of 
our time and resources. In addition, job candidates and existing employees often consider the value of the equity 
awards they receive in connection with their employment. If the perceived or actual value of our equity awards 
declines, it may reduce our ability to recruit and retain highly skilled employees. If we fail to attract new personnel 
or fail to retain and motivate our current personnel, our business and future growth prospects could be harmed.

If we cannot maintain our corporate culture as we grow and work in a hybrid working environment, we 
could lose the innovation, teamwork, and passion that we believe contribute to our success, and our business may 
be harmed.

We believe that a critical component of our success has been our corporate culture. We have invested 
substantial time and resources in building our team. As we continue to expand our presence domestically and 
internationally, and as we have managed a hybrid working environment resulting from the COVID-19 pandemic, we 
will need to preserve and maintain our corporate culture among a larger number of employees who are dispersed in 
various geographic regions both in our offices and remotely. Any failure to preserve our culture could negatively 
affect our future success, including our ability to retain and recruit personnel and to effectively focus on and pursue 
our corporate objectives.

We may not receive significant revenue from our current development efforts for several years, if at all.

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Developing our platform is expensive and the investment in such technological development often involves a 
long return on investment cycle. We incurred research and development expenses of $165.4 million, $118.7 million, 
and $95.5 million during the years ended January 31, 2022, 2021, and 2020, respectively. We have made and expect 
to continue to make significant investments in development, infrastructure, and related opportunities. Accelerated 
product introductions and short product life cycles require high levels of expenditures that could adversely affect our 
operating results if they are not offset by revenue increases. We believe that we must continue to dedicate significant 
resources to our development efforts to maintain and improve our customer engagement and competitive position. 
However, we may not receive significant revenue from these investments for several years, if at all.

We may experience difficulties in accurately predicting optimal pricing necessary to attract new customers 

and retain existing customers.

We have in the past changed, and expect in the future that we will from time to time need to change, our 

published and unpublished pricing and packaging models. We have previously deployed, and may continue to 
deploy, multiple structures and models of pricing and packaging to serve our wide variety of customers. As the 
market for our platform and services matures, as competitors introduce new products or platforms that compete with 
ours, and as we expand into international markets, we may be unable to attract and retain customers at the same 
price or based on the same pricing and packaging models as we have historically, if at all, and some of our 
competitors may offer their products at a lower price. Further, we may have difficulty attracting and retaining 
customers based on new pricing and packaging models, and any new models may inhibit the organic growth that we 
value from individuals who have traditionally used our products and services as free collaborators. Pricing and 
packaging decisions may also affect the mix of adoption among our subscription plans and reduce our overall 
revenue. Moreover, larger enterprises may demand substantial price concessions. As a result, in the future we may 
be required to reduce our prices, which could harm our operating results.

The loss of one or more of our key customers, or a failure to renew our subscription agreements with one or 

more of our key customers, could negatively affect our ability to market our platform.

We rely on our reputation and recommendations from key customers in order to promote subscriptions to our 

platform. The loss of, or failure to renew by, any of our key customers could have a significant effect on our 
revenue, reputation, and our ability to obtain new customers. In addition, if our customers are acquired by other 
companies, it could lead to cancellation of such customers’ contracts, thereby reducing the number of our existing 
and potential customers.

If we fail to offer high-quality customer support, our business and reputation may be harmed.

Our customers rely on our customer support organization to respond to inquiries about, and resolve issues with, 

their use of our platform. We may be unable to respond quickly enough to accommodate short-term increases in 
customer demand for support services. Increased customer demand for these services could increase costs and harm 
our operating results. Customers who elect not to purchase enhanced support may be unable to sufficiently address 
their support issues through self-service, and their support requests may not be prioritized once received by us; this 
may result in a poor customer experience. In addition, our sales process is highly dependent on the ease of use of our 
platform, our business reputation, and positive recommendations from our existing customers. Any failure to 
maintain a high-quality customer support organization, or a market perception that we do not maintain high-quality 
customer support, could harm our reputation, our ability to sell to existing and prospective customers, and our 
business.

Our long-term growth depends in part on being able to expand internationally on a profitable basis.

Historically, we have generated a majority of our revenue from customers in the United States. We are 

expanding internationally and plan to continue to expand our international operations as part of our growth strategy. 
There are certain risks inherent in conducting international business, including:

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denominated;

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new, or changes in existing, regulatory requirements;

health or similar issues, including epidemics or pandemics such as the current COVID-19 pandemic;

tariffs, export and import restrictions, restrictions on foreign investments, sanctions, and other trade barriers 
or protection measures;

costs of localizing our platform and services;

lack of or delayed acceptance of localized versions of our platform and services;

difficulties in and costs of staffing, managing, and operating our international operations, including 
compliance with local labor and employment laws and customs;

tax issues, including restrictions on repatriating earnings, and with respect to our corporate operating 
structure and intercompany arrangements;

weaker intellectual property protection;

the ongoing uncertainty, difficulty of, and burden and expense involved with, compliance with shifting 
global privacy, data protection, and cyber and information security laws and regulations, such as the 
General Data Protection Regulation 2016/679 (“GDPR”) and related cross-border data transfer 
requirements, the California Consumer Privacy Act (the “CCPA”), the California Privacy Rights Act 
(“CPRA”), the Virginia Consumer Data Protection Act (“VCDA”), and the Colorado Data Protection Act 
(“CDA”);

economic weakness or currency-related crises;

the burden of complying with a wide variety of United States and global laws and regulations applicable to 
foreign operations, including the U.S. Foreign Corrupt Practices Act (“FCPA”) of 1977, as amended, the 
U.K. Bribery Act 2010, import and export control laws and regulations, tariffs, trade barriers, economic 
sanctions and other regulatory, legal, or contractual limitations on our ability to sell products and services 
in certain foreign markets, and the risks and costs of non-compliance;

generally longer payment cycles and greater difficulty in collecting accounts receivable;

our ability to adapt to sales practices and customer requirements in different cultures;

lack of brand recognition and increased competition;

the impact of wars and conflicts in certain foreign jurisdictions, such as the current Russia/Ukraine conflict;

political instability, uncertainty, or change, such as that caused by and occurring with the United Kingdom's 
departure from the European Union (“Brexit”);

security risks in the countries where we are doing business; and

our ability to maintain our relationship with resellers to distribute our platform internationally.

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Any of these risks could adversely affect our business. For example, compliance with laws and regulations 
applicable to our international operations increases our cost of doing business in foreign jurisdictions. We may be 
unable to keep current with government requirements as they change from time to time. Failure to comply with these 
laws or regulations could have adverse effects on our business. In addition, in many foreign countries it is common 
for others to engage in business practices that are prohibited by our internal policies and procedures or applicable 
U.S. laws and regulations. As we grow, we continue to implement compliance procedures designed to prevent 
violations of these laws and regulations. There can be no assurance that all of our employees, contractors, resellers, 
and agents will comply with our compliance policies, or applicable laws and regulations. Violations of laws or 
compliance policies by our employees, contractors, resellers, or agents could result in delays in revenue recognition, 
financial reporting misstatements, fines, penalties, or the prohibition of the import or export of our products and 
services, and could have a material adverse effect on our business and operating results.

Further, our limited experience in operating our business internationally increases the risk that any potential 

future expansion efforts that we may undertake will not be successful. We continue to adapt to and develop 
strategies to address expansion into international markets, but there is no guarantee that our strategies will have the 
desired outcomes. We expect that our international activities will continue to grow as we pursue further 
opportunities in existing and new markets, and that our expansion efforts into new markets may accelerate, which 
will require significant management attention, financial resources, and compound the risks inherent to international 
expansion. If we invest substantial time and resources to expand our international operations and are unable to do so 
successfully, or in a timely manner, our business and operating results will suffer.

Any failure to protect our intellectual property rights could impair our ability to protect our proprietary 

technology and our brand.

Our success and ability to compete depend in part upon our intellectual property. Unauthorized use of our 
intellectual property or a violation of our intellectual property rights by third parties may damage our brand and our 
reputation. In addition to certain patents and patent applications, we primarily rely on a combination of copyright, 
trademark, and trade secret protections, and confidentiality and license agreements with our employees, customers, 
partners, and others to protect our intellectual property rights. However, the steps we take to protect our intellectual 
property rights may be inadequate. In addition, the laws of some foreign countries do not protect proprietary rights 
to as great an extent as do the laws of the United States. We make business decisions about when to seek patent 
protection for a particular technology and when to rely upon trade secret protection, and the approach we select may 
ultimately prove to be inadequate. Even in cases where we seek patent protection, there is no assurance that patents 
may be granted or that awarded patents will effectively protect every significant feature of our products and services. 
We also believe that the protection of our trademark rights is an important factor in product recognition, protecting 
our brand, and maintaining goodwill. If we do not adequately protect our rights in our trademarks from infringement 
and unauthorized use, any goodwill that we have developed in those trademarks could be lost or impaired, which 
could harm our brand and our business.

In order to protect our intellectual property rights, we may be required to spend significant resources to monitor 

and protect these rights. Litigation brought to protect and enforce our intellectual property rights could be costly, 
time-consuming, and distracting to management, and could result in the impairment or loss of portions of our 
intellectual property. Any efforts to enforce our intellectual property rights may be met with actions attacking the 
validity and enforceability of our intellectual property rights. Accordingly, we may not be able to prevent third 
parties from infringing upon or misappropriating our intellectual property. Remedies following any such 
infringement or misappropriation, including injunctive relief, may be insufficient to enjoin the infringement or 
misappropriation or otherwise address the damages sustained. Our failure to secure, protect, and enforce our 
intellectual property rights could seriously damage our brand and our business.

We may be sued by third parties for alleged infringement of their proprietary rights.

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There is considerable patent and other intellectual property development activity in our industry. Our future 
success depends on our technology, platform, and services not infringing upon the intellectual property rights of 
others. Our competitors, as well as a number of other entities, including non-practicing entities and individuals, may 
own or claim to own intellectual property relating to our industry. From time to time, our competitors or other third 
parties may claim that we are infringing upon or misappropriating their intellectual property rights, and we may be 
found to be infringing upon such rights. Additionally, we rely on the feedback provided by our customers and users 
to inform decisions on potential changes to our products and services, and we negotiate agreements with our 
customers that may include license rights to intellectual property developed while performing professional services. 
Such feedback and license rights may provide a customer or user a basis for competing against us or contesting 
ownership of current or future intellectual property.

Third parties have occasionally alleged that our technology infringes upon their intellectual property rights. In 
the future others may raise the same or similar claims and may assert claims against us, even if we are unaware of 
their intellectual property rights. Any claims or litigation could cause us to incur significant expenses and, if 
successfully asserted against us, could require that we pay substantial damages or ongoing royalty payments, prevent 
us from offering our platform or services or from using certain technologies, require that we implement expensive 
workarounds, or require that we comply with other unfavorable conditions. 

We may incur substantial costs or take material action to resolve claims or litigation, whether or not 

successfully asserted against us, which could include payment of significant settlement, royalty, or license fees; 
modification or discontinuation of our products and services; or issuance of refunds to customers. We may also be 
obligated, without contractual limitation of liability provisions to limit our exposure, to indemnify our customers or 
business partners for such claims or litigation. Even if we were to prevail in such a dispute, any litigation regarding 
our intellectual property could be costly and time consuming and divert the attention of our management and key 
personnel from our business operations. During the course of any litigation, we may make announcements regarding 
the results of hearings and motions and other interim developments, which could cause the market price of our Class 
A common stock to decline if securities analysts and investors view those announcements negatively.

The requirements of being a public company, including maintaining adequate internal control over our 
financial and management systems, may strain our resources, divert management’s attention, and affect our 
ability to attract and retain executive management and qualified board members.

As a public company we incur significant legal, accounting, and other expenses. We are subject to reporting 
requirements of the Securities Exchange Act of 1934, as amended, (“Exchange Act”), the Sarbanes-Oxley Act of 
2002 (“Sarbanes-Oxley Act”), the rules subsequently implemented by the U.S. Securities and Exchange 
Commission (“SEC”), the rules and regulations of the listing standards of the New York Stock Exchange (“NYSE”), 
and other applicable securities rules and regulations. Compliance with these rules and regulations strains our 
financial and management systems, internal controls, and employees.

The Exchange Act requires, among other things, that we file annual, quarterly, and current reports with respect 

to our business and operating results. Moreover, the Sarbanes-Oxley Act requires, among other things, that we 
maintain effective disclosure controls, procedures, and internal control over financial reporting. In order to maintain 
and, if required, improve our disclosure controls, procedures, and internal control over financial reporting to meet 
this standard, significant resources and management oversight may be required. 

In addition, we are required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-

Oxley Act. We have incurred and expect to continue to incur significant expenses and devote substantial 
management effort toward ensuring compliance with the auditor attestation requirements of Section 404 of the 
Sarbanes-Oxley Act. As a result of the complexity involved in complying with the rules and regulations applicable 
to public companies, our management’s attention may be diverted from other business concerns, which could harm 
our business, operating results, and financial condition. To assist us in complying with these requirements we may 
need to hire more employees in the future, or engage outside consultants, which will increase our operating 
expenses.

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Public company director and officer liability insurance is expensive, and we have recently been, and likely will 

continue to be, required to incur higher costs to obtain and maintain the same or similar coverage. These factors 
could also make it more difficult for us to attract and retain qualified members of our board of directors and 
qualified executive officers.

As reported in our Annual Report on Form 10-K for the fiscal year ended January 31, 2020, we had material 

weaknesses in our internal control over financial reporting. While we remediated these material weaknesses 
during the fiscal year ended January 31, 2021 and concluded that our internal control over financial reporting 
was effective as of January 31, 2022 and 2021, such remediation does not guarantee that our remediated controls 
will continue to operate properly, or that we will not experience another material weakness in the future.

Internal controls related to the operation of technology systems are critical to maintaining adequate internal 
control over financial reporting. As disclosed in Part II, Item 9A of our Annual Report on Form 10-K for the fiscal 
year ended January 31, 2020, filed with the SEC on March 31, 2020, management had identified material 
weaknesses evidencing an ineffective control environment relating to: (i) certain revenue and billing processes; (ii) 
ineffective information technology general controls in the areas of user access, program change-management, and 
computer operations controls over certain information technology systems that support our financial reporting 
processes; and (iii) insufficient resources with an appropriate level of controls knowledge and expertise 
commensurate with our financial reporting requirements. As a result, management concluded that our internal 
control over financial reporting was not effective as of January 31, 2020. These material weaknesses were 
remediated during the year ended January 31, 2021, and we concluded that our internal control over financial 
reporting was effective as of January 31, 2022 and 2021. However, we recognize that maintaining adequate internal 
control over financial reporting will continue to require significant management attention and expense, and we 
cannot assure you that we will not identify similar material weaknesses in the future. If new material weaknesses are 
identified in our internal controls then the accuracy and timing of our financial reporting may be adversely affected, 
we may be unable to maintain compliance with securities law requirements regarding the timely filing of periodic 
reports or the NYSE listing requirements, investors may lose confidence in our financial reporting, and our share 
price could decline.

We intend to evaluate acquisitions or investments in third-party technologies and businesses, but we may not 
realize the anticipated benefits from, and may have to pay substantial costs related to, any acquisitions, mergers, 
joint ventures, or investments that we undertake.

As part of our business strategy, we continually evaluate acquisitions of, or investments in, a wide array of 
potential strategic opportunities, including third-party technologies and businesses. We may be unable to identify 
suitable transaction candidates in the future or to make these transactions on a commercially reasonable basis, or at 
all. The evaluation of potential acquisitions and investments requires diversion of time and resources from normal 
business operations and may cause us to incur fees owed to outside advisors. Any transactions that we enter into 
could be material to our financial condition and operating results. Such transactions may not result in the intended 
benefits to our business, and we may not successfully evaluate or utilize any acquired technology, offerings, or 
personnel, or accurately forecast the financial effect of a transaction. Although we conduct reasonably extensive due 
diligence of any transaction target entity, such due diligence may not reveal every concern that may exist with the 
target entity, the proposed transaction, and any subsequent integration. The process of acquiring a company or 
integrating an acquired company, business, technology, or personnel into our own company is subject to various 
risks and challenges, including:

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diverting management time and focus from operating our business to acquisition integration;

disrupting our respective ongoing business operations;

customer and industry acceptance of the acquired company’s offerings;

implementing or remediating the controls, procedures, and policies of the acquired company;

integrating acquired technologies into our own platform and technologies;

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our ability to ensure that we maintain quality and security standards for the acquired technology consistent 
with our brand;

retaining and integrating acquired employees;

failing to maintain important business relationships and contracts;

failing to realize any anticipated synergies;

using cash or equity that we may need in the future to operate our business or incurring debt on terms 
unfavorable to us or that we are unable to pay;

liability for activities of the acquired company before the acquisition;

liability arising from contracts entered into by the acquired company before the acquisition, which may 
include contracts that are in active breach by the company or another party thereto, or contracts which may 
not align with our acceptable contracting principles or liability limitations;

litigation or other claims arising in connection with the acquired company;

impairment charges associated with goodwill and other acquired intangible assets; and

other unforeseen operating difficulties and expenditures.

Our limited experience acquiring companies may increase these risks. Our inability to address these risks or 
other problems we encounter with our acquisitions and investments could result in a failure to realize the anticipated 
benefits of such acquisitions or investments, unanticipated liabilities, and harm to our business.

Risks Related to Ownership of Our Common Stock

The market price of our Class A common stock has been and will likely continue to be volatile, and you could 

lose all or part of your investment.

The market price of our Class A common stock has been, and will likely continue to be, volatile. Since shares of 

our Class A common stock were sold in our IPO in April 2018 at a price of $15.00 per share, our stock price has 
ranged from $18.06 to $85.65 through March 18, 2022. In addition to the factors discussed in this Annual Report on 
Form 10-K, the trading prices of the securities of technology companies in general have been highly volatile.

The market price of our Class A common stock may continue to fluctuate significantly in response to numerous 

factors, many of which are beyond our control, including:

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price and volume fluctuations in the overall stock market or in the trading volume of our shares or the size 
of our public float;

negative publicity related to the real or perceived quality of our platform, as well as the failure to timely 
launch new features, integrations, or services that gain market acceptance;

actual or anticipated fluctuations in our revenue or other operating metrics;

changes in the financial projections we provide to the public or our failure to meet financial projections;

failure of securities analysts to initiate or maintain coverage of our company, changes in financial estimates 
by any securities analysts who follow our company, or our failure to meet the estimates or the expectations 
of investors;

recruitment or departure of key personnel;

changes in accounting standards, policies, guidelines, interpretations, or principles;

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the economy as a whole and market conditions in our industry, including inflation and interest rates;

rumors and market speculation involving our company or other companies in our industry;

actual or perceived failures or breaches of security or privacy, and the costs associated with responding to 
and addressing any such actual or perceived failures or breaches;

announcements by us or our competitors of significant innovations, acquisitions, strategic partnerships, 
joint ventures, or capital commitments;

new laws or regulations or new interpretations of existing laws or regulations applicable to our business;

indemnity demands or lawsuits threatened or filed against us;

other events or factors, including those resulting from wars and conflicts, incidents of terrorism, public 
health concerns or epidemics, or responses to these events;

sales of our Class A common stock held by our large institutional shareholders; and

sales of additional shares of our Class A common stock by us, our directors and executive officers, or our 
other shareholders.

In addition, the stock markets have experienced extreme price and volume fluctuations that have affected and 

continue to affect the market prices of equity securities. In particular, the stock markets have been volatile in 
response to the COVID-19 pandemic, the Russia/Ukraine conflict, macroeconomic conditions such as inflation and 
interest rates, and for companies in the technology industry generally, and extreme volatility has also resulted for 
companies that have been targeted for “short squeeze” opportunities. Stock prices of many companies have 
fluctuated in a manner unrelated or disproportionate to the operating performance of those companies. In the past, 
shareholders have instituted securities class action litigation following periods of market volatility. If we were to 
become involved in securities litigation, it could subject us to substantial costs, divert resources and the attention of 
management from our business, and harm our business.

Sales of a substantial amount of our Class A common stock in the public markets, particularly sales by our 

directors, executive officers, and significant shareholders, or the perception that these sales may occur, may 
cause the market price of our Class A common stock to decline.

Shares held by our employees, executive officers, directors, and the majority of our security holders are 
currently tradeable in the public market, subject in certain cases to volume limitations under Rule 144 of the 
Securities Act of 1933, as amended (the “Securities Act”), various vesting agreements, as well as our insider trading 
policy. Sales of a substantial number of such shares, or the perception that such sales may occur, could cause our 
market price to fall or make it more difficult for you to sell your Class A common stock at a time and price that you 
deem appropriate.

In addition, we have filed a registration statement to register shares reserved for future issuance under our 
equity compensation plans. Subject to the satisfaction of vesting conditions, the shares issued upon exercise of 
outstanding stock options or settlement of outstanding restricted stock units (“RSUs”) will be available for 
immediate resale in the United States in the open market.

Further, certain holders of our Class A common stock are, subject to certain conditions, entitled under contracts 

providing for registration rights, to require us to register shares owned by them for public sale in the United States.

We may also issue our shares of common stock or securities convertible into shares of our common stock from 
time to time in connection with a financing, acquisition, investment, or otherwise. Any further issuance could result 
in substantial dilution to our existing shareholders and cause the market price of our Class A common stock to 
decline.

If securities or industry analysts do not publish research, or publish inaccurate or unfavorable research, 

about our company, the price and trading volume of our Class A common stock could decline.

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The trading market for our Class A common stock will depend in part on the research and reports that securities 

or industry analysts publish about our company, our market, and our competitors. We do not have any control over 
these analysts. If one or more of the analysts who cover us downgrade our Class A common stock or publish 
inaccurate or unfavorable research about our business, our share price would likely decline. If one or more of these 
analysts cease coverage of our company or fail to publish reports on our company on a regular basis, demand for our 
Class A common stock could decrease, which might cause our market price or trading volume to decline.

Provisions in our corporate charter documents and under Washington law could make an acquisition of our 

company, which may be beneficial to our shareholders, more difficult and may prevent attempts by our 
shareholders to replace or remove our current management.

Provisions in our amended and restated articles of incorporation and bylaws may discourage, delay, or prevent a 

merger, acquisition, or other change in control of our company that shareholders may consider favorable, including 
transactions in which you might otherwise receive a premium for your shares. These provisions could also limit the 
price that investors might be willing to pay in the future for shares of our common stock, thereby depressing the 
market price of our common stock. In addition, because our board of directors is responsible for appointing the 
members of our management team, these provisions may frustrate or prevent any attempts by our shareholders to 
replace or remove our current management by making it more difficult for shareholders to replace members of our 
board of directors. Among other things, these provisions:

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established a classified board of directors so that not all members of our board are elected at one time;

permit only the board of directors to establish the number of directors and fill vacancies on the board;

eliminated the ability of our shareholders to call special meetings of shareholders;

prohibit shareholder action by written consent unless the consent is unanimous, which requires all 
shareholder actions to be taken at a meeting of our shareholders;

established advance notice requirements for nominations for election to our board or for proposing matters 
that can be acted upon by shareholders at annual shareholder meetings;

prohibit cumulative voting;

provide that directors may only be removed “for cause” and only with the approval of two-thirds of the 
voting power of our outstanding shares;

require supermajority voting to amend some provisions in our amended and restated articles of 
incorporation and amended and restated bylaws; and

authorized the issuance of “blank check” preferred stock that our board could use to implement a 
shareholder rights plan, also known as a “poison pill.”

In addition, under Washington law, shareholders of public companies can act by written consent only by 
obtaining unanimous written consent. This limit on the ability of our shareholders to act by less than unanimous 
consent may lengthen the amount of time required to take shareholder action.

Moreover, because we are incorporated in the State of Washington, we are governed by the provisions of 
Chapter 23B.19 of the Washington Business Corporation Act (“WBCA”), which prohibits a “target corporation” 
from engaging in any of a broad range of business combinations with any “acquiring person,” which is defined as a 
person or group of persons who beneficially owns 10% or more of the voting securities of the “target corporation,” 
for a period of five years following the date on which the shareholder became an “acquiring person.”

Any of these provisions of our charter documents or Washington law could, under certain circumstances, 
depress the market price of our Class A common stock. See Exhibit 4.3 to this Annual Report on Form 10-K for the 
fiscal year ended January 31, 2022 titled “Description of Securities Under Section 12 of the Securities Exchange Act 
of 1934, as amended.”

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Our amended and restated articles of incorporation designate the federal and state courts located within the 

State of Washington as the sole and exclusive forum for certain types of actions and proceedings that may be 
initiated by our shareholders, which could limit our shareholders’ ability to obtain a favorable judicial forum for 
disputes with us or our directors, officers, employees, or agents.

Our amended and restated articles of incorporation provide that, unless we consent in writing to an alternative 
forum, the federal courts located in the State of Washington are the sole and exclusive forum for claims under the 
Securities Act, and the federal and state courts located within the State of Washington (“Washington Courts”), are 
the sole and exclusive forum for any internal corporate proceedings (as defined in the WBCA), subject to such 
courts having personal jurisdiction over the indispensable parties named as defendants therein and the claim not 
being one that is vested in the exclusive jurisdiction of a court or forum other than in Washington Courts, or for 
which the Washington Courts do not have subject matter jurisdiction. Any person purchasing or otherwise acquiring 
any interest in any shares of our capital stock shall be deemed to have notice of and to have consented to this 
provision of our amended and restated articles of incorporation.

This choice of forum provision may limit our shareholders’ ability to bring a claim in a judicial forum that it 
finds favorable for internal corporate proceedings, which may discourage such lawsuits even though an action, if 
successful, might benefit our shareholders. Shareholders who do bring a claim in Washington Courts could face 
additional litigation costs in pursuing any such claim, particularly if they do not reside in or near the State of 
Washington. Washington Courts may also reach different judgments or results than would other courts, including 
courts where a shareholder considering an action may be located or would otherwise choose to bring the action, and 
such judgments or results may be more favorable to us than to our shareholders. Alternatively, if a court were to find 
this provision of our amended and restated articles of incorporation inapplicable to, or unenforceable in respect of, 
one or more of the specified types of actions or proceedings, we may incur additional costs associated with resolving 
such matters in other jurisdictions, which could have an adverse effect on our business, financial condition or 
operating results.

Risks Related to Governmental Regulation including Taxation

We are subject to laws and regulations affecting our business, including those related to marketing, 

advertising, privacy, data protection and information security. Our actual or perceived failure to comply with laws 
or regulations could harm our business. Complying with laws and regulations, in particular those related to 
privacy and data protection, could also result in additional costs and liabilities to us or inhibit sales of our 
platform and services.

We receive, store and process personal information and other data from and about customers, our employees, 
partners, and service providers. In addition, customers use our products and solutions to obtain and store personal 
information, health information (including protected health information), and personal financial information. Our 
handling of data is thus subject to a variety of laws and regulations, including regulation by various government 
agencies, such as the U.S. Federal Trade Commission (the “FTC”), the U.S. Department of Health and Human 
Services Office for Civil Rights (“OCR”), and various state, local and foreign agencies and other authorities. Our 
data handling also is subject to contractual obligations and industry standards.

We have internal policies and publicly posted documentation regarding our collection, processing, use, 

disclosure, deletion and security of information. Although we endeavor to comply with our policies and 
documentation, we may at times fail to do so or be accused of having failed to do so. The publication of our privacy 
practices and other documentation that provide commitments about data privacy and security can subject us to 
potential actions if they are found to be deceptive, unfair, or otherwise misrepresent our actual practices, which 
could materially and adversely affect our business, financial condition and results of operations.

The U.S. federal government and various state and foreign governments have adopted or proposed limitations 

on the collection, distribution, use and storage of data relating to individuals and businesses, including the use of 
contact information and other data for marketing, advertising, and other communications with individuals and 
businesses. In the United States, various laws, regulations, and agency rules and opinions apply to the collection, 
processing, disclosure, and security of certain types of data, including:

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The Electronic Communications Privacy Act, the Computer Fraud and Abuse Act, the Gramm Leach Bliley 
Act (“GLBA”), the Health Insurance Portability and Accountability Act (“HIPAA”), and various state laws 
relating to privacy and data security. As an example, HIPAA imposes mandatory contractual terms and 
other obligations with respect to safeguarding the privacy, security, and transmission of protected health 
information. We may function as a HIPAA business associate for certain of our customers and, as such, are 
subject to applicable privacy and data security requirements. Failure to comply with HIPAA can result in 
significant civil monetary penalties and, in certain circumstances, criminal penalties.

Additionally, the FTC and many state attorney generals are interpreting federal and state consumer 
protection laws as imposing standards for the online collection, use, dissemination, and security of data. For 
example, in June 2018, California enacted the CCPA, which became operative on January 1, 2020 and 
broadly defines personal information, gives California residents expanded privacy rights and protections, 
and provides for civil penalties for violations and a private right of action for data breaches. Additionally, a 
new privacy law, the CPRA, recently was approved by California voters in the November 2020 election. 
The CPRA will significantly modify the CCPA, and goes into effect and fully supersedes CCPA on January 
1, 2023. The CPRA will significantly modify the CCPA, including by expanding consumers’ rights and 
establishing a new state agency that will be vested with authority to implement and enforce the CPRA. For 
example, the CPRA and the CCPA may lead other states to pass comparable legislation, with potentially 
greater penalties, and more rigorous compliance requirements relevant to our business. Virginia enacted the 
VCDA and Colorado enacted the CDA, respectively, which have similar requirements and obligations to 
the CCPA.

Internationally, many countries have established their own data privacy and security legal framework with 
which we, our customers and partners may need to comply. For example, in Europe, the GDPR took effect on May 
25, 2018, and contains numerous requirements and changes from previously existing European law, including more 
robust obligations on data controllers and processors and more fulsome documentation requirements for data 
protection compliance programs by companies. As a result of our presence in Europe and the United Kingdom and 
our products and services being offered in the European Union and the United Kingdom, we are subject to the 
GDPR, UK GDPR, and UK Data Protection Act 2018, all of which impose stringent data protection and 
cybersecurity requirements, and could increase the risk of non-compliance and the costs of providing our services in 
a compliant manner. A breach of the GDPR or UK GDPR could result in regulatory investigations, reputational 
damage, fines and sanctions, orders to cease or change our processing of our data, enforcement notices, or 
assessment notices (for a compulsory audit). Such penalties are in addition to any civil litigation claims by 
customers and data subjects. We may also face civil claims including representative actions and other class action-
type litigation (where individuals have suffered harm), potentially amounting to significant compensation or 
damages liabilities, as well as associated costs, diversion of internal resources, and reputational harm. 

The GDPR and UK GDPR also impose strict rules on the transfer of personal data out of the European Union or 

UK (as applicable) to a “third country,” including the United States. Recent legal developments in Europe have 
created complexity and uncertainty regarding transfers of personal data from the EU and the United Kingdom to the 
United States. On July 16, 2020, the Court of Justice of the European Union (the “CJEU”) invalidated the EU-U.S. 
Privacy Shield Framework, or Privacy Shield, under which personal data could be transferred from the EEA to U.S. 
entities who had self-certified under the Privacy Shield scheme. While the CJEU upheld the adequacy of the 
standard contractual clauses (a standard form of contract approved by the EU Commission as an adequate personal 
data transfer mechanism, and potential alternative to the Privacy Shield), it made clear that reliance on them alone 
may not necessarily be sufficient in all circumstances. Use of the standard contractual clauses must now be assessed 
on a case-by-case basis, taking into account the legal regime applicable in the destination country, in particular 
applicable surveillance laws and rights of individuals and additional measures and/or contractual provisions may 
need to be put in place, however, the nature of these additional measures is currently uncertain. The CJEU went on 
to state that if a competent supervisory authority believes that the standard contractual clauses cannot be complied 
with in the destination country and the required level of protection cannot be secured by other means, such 
supervisory authority is under an obligation to suspend or prohibit that transfer. To safeguard data transfers from the 
EEA to other jurisdictions, including the United States, we currently utilize standard contractual clauses approved by 
the EU Commission.

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The EU Commission has also published revised standard contractual clauses for data transfers from the EEA: 

the revised clauses must be used for relevant new data transfers from September 27, 2021 and existing standard 
contractual clauses arrangements must be migrated to the revised clauses by December 27, 2022. Where we continue 
to rely on standard contractual clauses, we will need to implement the revised standard contractual clauses, in 
relation to relevant existing contracts and vendor/customer arrangements, within the relevant time frames. There is 
some uncertainty around whether the revised clauses can be used for all types of data transfers, particularly whether 
they can be relied on for data transfers to non-EEA entities subject to the GDPR.

The relationship between the United Kingdom and the European Union in relation to certain aspects of data 
protection law remains unclear, and it is unclear how U.K. data protection laws and regulations, including those 
regarding data transfers to and from the United Kingdom, will develop in the medium to longer term. For example, 
while the EU Commission has adopted an adequacy decision in favor of the United Kingdom, enabling data 
transfers from EU member states to the United Kingdom without additional safeguards, the decision will 
automatically expire in June 2025 unless the EU Commission re-assesses and renews/extends it. These 
developments and this uncertainty may lead to additional costs and increase our overall risk exposure.

We expect that new laws, regulations and industry standards will continue to be proposed and enacted relating 

to privacy, data protection, marketing, advertising, consumer communications, and information security in the 
United States, the EU and other jurisdictions, and we cannot determine the impact such future laws, regulations and 
standards may have on our business. Future laws, regulations, standards and other obligations or any changed 
interpretation of existing laws or regulations could impair our ability to develop and market new functionality and 
maintain and grow our customer base and increase revenue. Future restrictions on the collection, use, sharing, or 
disclosure of data or additional requirements for the express or implied consent of our customers, partners, or end 
consumers for the use and disclosure of such information could require us to incur additional costs or modify our 
products and solutions, possibly in a material manner, and could limit our ability to develop new functionality.

If we are not able to comply with these laws or regulations or if we become liable under these evolving laws or 
regulations, we could be directly harmed, and we may be forced to implement new measures to reduce our exposure 
to this liability. This may require us to expend substantial resources or to discontinue certain solutions, which would 
negatively affect our business, operating results, and financial condition. In addition, the increased attention focused 
upon liability issues as a result of lawsuits and legislative proposals could harm our reputation or otherwise impact 
the growth of our business. Any costs incurred as a result of this potential liability could harm our business and 
operating results.

Additionally, any failure or perceived failure by us to comply with laws, regulations, policies, legal or 

contractual obligations, industry standards, or regulatory guidance relating to privacy or data security, may result in 
governmental investigations and enforcement actions (including, for example, a ban by EU data protection 
authorities on the processing of EU personal data under the GDPR), litigation, fines and penalties or adverse 
publicity, and could cause our customers and partners to lose trust in us, which could have an adverse effect on our 
reputation and business.

Changes in laws and regulations related to the Internet or changes in the Internet infrastructure itself may 

diminish the demand for our platform and services and could harm our business.

U.S. federal, state, or foreign government bodies or agencies have in the past adopted, and may in the future 

adopt, laws or regulations relating to Internet usage. The adoption of any laws or regulations that could reduce the 
growth, popularity, or use of the Internet, including laws or practices regarding Internet neutrality, could decrease 
the demand for, or the usage of, our platform and services, increase our cost of doing business, and harm our 
operating results. Changes in these laws or regulations could also require us to modify our platform in order to 
comply. In addition, government agencies or private organizations may begin to impose taxes, fees, or other charges 
for accessing the Internet or for commerce conducted via the Internet. These laws or charges could limit the growth 
of Internet-related commerce or communications, or reduce demand for Internet-based services and platforms such 
as ours.

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Further, we use email as part of our platform for communication and workflow management. Internet service 
providers continually develop new technologies to filter messages deemed to be unwanted before they reach users’ 
inboxes, which may interfere with the deliverability of email messages from our platform. Government regulations 
and laws regarding electronic communications, evolving practices regarding the use of email, or misuse of our email 
features by customers, could restrict our use of email. Any deliverability issues or restrictions on our use of email 
would reduce functionality of our platform, impact user adoption, and harm our business.

In addition, the use of the Internet and, in particular, cloud-based solutions, could be adversely affected by 
delays in the development or adoption of new standards and protocols to handle increased demands of Internet 
activity, security, reliability, cost, ease of use, accessibility, and quality of service. The performance of the Internet 
has been adversely affected by “viruses,” “worms,” and similar malicious programs; businesses have experienced a 
variety of outages and other delays as a result of damage to Internet infrastructure. These issues could diminish the 
overall attractiveness of, and demand for, our platform.

We could be subject to additional sales tax or other tax liabilities.

State, local, and foreign taxing jurisdictions have differing rules and regulations governing sales, use, value 

added, and other taxes, and these rules and regulations are subject to varying interpretations that may change over 
time. In particular, the applicability of sales taxes to our platform in various jurisdictions is unclear. It is possible 
that we could face tax audits and that our liability for these taxes could exceed our estimates as taxing authorities 
could still assert that we are obligated to collect additional amounts as taxes from our customers and remit those 
taxes to those authorities. Additionally, we do not collect such transaction taxes in all jurisdictions in which we have 
sales, based on our understanding that such taxes are not applicable or an exemption from such taxes applies. If we 
become subject to tax audits in these jurisdictions and a successful assertion is made that we should be collecting 
sales, use, value added, or other taxes where we have not historically done so, it could result in substantial tax 
liabilities for past sales; discourage customers from purchasing our products; or otherwise harm our business, 
operating results, and financial condition.

Further, an increasing number of states and foreign jurisdictions have considered or adopted laws or 

administrative practices, with or without notice, that impose new taxes on all or a portion of gross revenue or other 
similar amounts or impose additional obligations on remote sellers to collect transaction taxes such as sales, 
consumption, value added, or similar taxes. If new laws are adopted in a jurisdiction where we do not collect such 
taxes, we may not have sufficient lead time to implement systems and processes to collect these taxes. Failure to 
comply with such laws or administrative practices, or a successful assertion by such states or foreign jurisdictions 
requiring us to collect taxes where we do not, could result in substantial tax liabilities, including for past sales, as 
well as penalties and interest. In addition, if the tax authorities in jurisdictions where we are already subject to sales 
tax or other indirect tax obligations were to successfully challenge our positions, our tax liability could increase 
substantially.

Our ability to use our net operating loss to offset future taxable income may be subject to certain limitations.

As of January 31, 2022, we had U.S. federal net operating loss carryforwards (“NOLs”), of approximately 

$588.4 million. In general, under Section 382 of the Internal Revenue Code of 1986, as amended (“Code”), a 
corporation that undergoes an “ownership change” is subject to limitations on its ability to utilize its NOLs to offset 
future taxable income. As a result, our existing NOLs may be subject to limitations arising from previous ownership 
changes.

Future changes in our stock ownership, the causes of which may be outside of our control, could result in an 

ownership change under Section 382 of the Code. Our NOLs may also be impaired under state laws. Furthermore, 
our ability to utilize NOLs of companies that we may acquire in the future may be subject to limitations. There is 
also a risk that due to regulatory changes, such as suspensions on the use of NOLs, or other unforeseen reasons, our 
existing NOLs could expire or otherwise be unavailable to offset future income tax liabilities. For these reasons, we 
may not be able to realize a tax benefit from the use of our NOLs, whether or not we attain profitability.

Changes in tax laws or regulations could be enacted or existing tax laws or regulations could be applied to us 

or our customers in a manner that could increase the costs of our platform and services and harm our business.

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Income, sales, use, value added, or other tax laws, statutes, rules, regulations, or ordinances could be enacted or 
amended at any time, possibly with retroactive effect, and could be applied solely or disproportionately to products 
and services provided over the Internet. These enactments or amendments could reduce our sales activity by 
increasing gross sales prices, inclusive of tax, and ultimately harm our operating results and cash flows.

Additionally, any changes to, or the reform of, current U.S. tax laws that may be enacted in the future could 

impact the tax treatment of our foreign earnings. Currently, we have not accumulated significant foreign earnings; 
however, this could change on a go-forward basis as our international operations continue to develop. In addition, 
due to the expansion of our international business activities, any changes in the U.S. taxation of such activities may 
increase our worldwide effective tax rate and adversely affect our financial position and operating results.

The application of U.S. federal, state, local, and international tax laws to services provided electronically is 
unclear and continuously evolving. Existing tax laws, statutes, rules, regulations, or ordinances could be interpreted 
or applied adversely to us, possibly with retroactive effect, which could require us or our customers to pay additional 
tax amounts, as well as require us or our customers to pay fines or penalties, as well as interest for past amounts. If 
we are unsuccessful in collecting such taxes due from our customers, we could be held liable for such costs, thereby 
adversely affecting our operating results and harming our business.

Failure to comply with Federal Acquisition Regulation clauses or anti-corruption and anti-money 

laundering laws, including the FCPA and similar laws associated with our activities outside of the United States, 
could subject us to penalties and other adverse consequences.

We are subject to contractual clauses promulgated under the Federal Acquisition Regulations (“FAR”), the 
FCPA, the U.S. domestic bribery statute contained in 18 U.S.C. § 201, the U.S. Travel Act, the USA PATRIOT Act, 
the U.K. Bribery Act 2010, and other anti-bribery and anti-money laundering laws in countries in which we conduct 
activities. We face significant risks if we fail to comply with the FCPA and other anti-corruption laws that prohibit 
companies and their employees and third-party intermediaries from promising, authorizing, offering, or providing, 
directly or indirectly, improper payments or anything of value to foreign government officials, political parties, and 
private-sector recipients for the purpose of obtaining or retaining business, directing business to any person, or 
securing any advantage. In many foreign countries, particularly in countries with developing economies, it may be a 
local custom that businesses engage in practices that are prohibited by the FCPA or other applicable laws and 
regulations. As we expand our international business activities, our potential liabilities under these laws and 
regulations will increase.

In addition, we use various third parties to sell our products and services and conduct our business abroad and 

with the federal government. We or our third-party intermediaries may have direct or indirect interactions with 
officials and employees of government agencies or state-owned or affiliated entities and we can be held liable for the 
corrupt or other illegal activities of these third-party intermediaries, and our employees, representatives, contractors, 
partners, and agents, even though such activities would violate our internal policies and even if we do not explicitly 
authorize such activities. We have implemented an anti-corruption compliance program and adopted an anti-
corruption policy, but we cannot assure you that all our employees and agents, as well as those companies to which 
we outsource certain of our business operations, will comply with our policies and applicable law, and we may be 
ultimately held responsible for any such non-compliance.

Any breach of applicable FAR clauses or violation of the FCPA or the laws underlying the applicable FAR 

clauses, other applicable anti-corruption laws, or anti-money laundering laws could result in whistleblower 
complaints, adverse media coverage, investigations, loss of export privileges, severe criminal or civil sanctions and, 
in the case of the FCPA, suspension or debarment from U.S. government contracts, any of which could have a 
materially adverse effect on our reputation, business, operating results, and prospects. In addition, responding to any 
enforcement action may result in a significant diversion of management’s attention and resources and significant 
defense costs and other professional fees.

Governmental export or import controls could limit our ability to compete in foreign markets and subject us 

to liability if we violate them.

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Our products and services may be subject to U.S. export controls, including U.S. Export Administration 
Regulations administered by the Department of Commerce’s Bureau of Industry and Security, and we incorporate 
encryption technology into certain features. U.S. export controls may require submission of a product classification 
and annual or semi-annual reports. Governmental regulation of encryption technology and regulation of imports or 
exports of encryption products, or our failure to obtain required import or export authorization or licenses for our 
products and services, when applicable, could harm our international sales and adversely affect our revenue. 
Compliance with applicable regulatory requirements regarding the export of our products and services may create 
delays in the introduction of our feature releases in international markets, prevent our customers with international 
operations from using our platform and services or, in some cases, prevent the use of our products and services in 
some countries or regions altogether. If we fail to comply with such regulations we may be subject to criminal and 
civil penalties.

Furthermore, economic sanctions prohibit the distribution of certain products and the provisioning of 
technology and services to countries, governments, and persons identified by government sanction programs, 
including trade sanctions regulations maintained by the U.S. Department of Treasury’s Office of Foreign Assets 
Control. If we fail to comply with such economic sanctions or fail to maintain controls sufficient to monitor our 
compliance on an ongoing basis, we may suffer reputational harm and the government may fine or impose other 
penalties on us, including a denial of certain export privileges or civil penalties. While our controls and policies are 
designed to prevent the shipment of certain products and services to countries, governments, and persons identified 
by government sanction programs, we may not be able to prevent such shipment from occurring, and these controls 
may not be fully effective.

Moreover, any new export or import restrictions, trade sanctions, new legislation, or shifting approaches in the 
enforcement or scope of existing regulations could result in decreased use of our products or services by, or in our 
decreased ability to export or sell our services or access to our platform to, existing or potential customers with 
international operations. Any decreased use of our products or services, or limitation on our ability to export or sell 
our services or access to our platform, would likely adversely affect our business.

General Risk Factors

The loss of one or more of our key personnel could harm our business.

Our success depends largely upon the continued service of our senior management team, which provides 
leadership and contributions in the areas of product development, operations, security, marketing, sales, customer 
support, finance and accounting, legal, and compliance. From time to time, there may be changes in our senior 
management team resulting from the hiring or departure of executives, which could disrupt our business. Further, if 
any of our senior management team becomes subject to significant illness, including related to COVID-19, they may 
be unable to provide leadership and contributions at pre-existing levels until fully recovered.

We do not have employment agreements with any member of our senior management team, and we do not 
maintain key person life insurance for any employee. The loss of one or more of our key employees or members of 
our senior management team, especially our President and Chief Executive Officer, Mark P. Mader, may be 
disruptive to our business.

Contractual disputes or commitments, including indemnity obligations, may be costly, time-consuming, may 

result in contract or relationship terminations, and could harm our reputation. 

48

The sale of our products and services to customers, and our engagements with other vendors and partners, are 

contract intensive and we are a party to contracts globally. Contract terms with such parties are not always 
standardized and may be subject to differing interpretations, which could result in contractual disputes. Our 
contracts with customers contain a wide variety of operational commitments, including security and privacy 
obligations and regulatory compliance requirements. If we fail to meet such commitments; if our customers notify us 
of an alleged contract breach, make claims for damages arising from their use of our platform, or otherwise dispute 
any provision under our contracts, the resolution of any such failure, disputes, or claims in a manner adverse to us 
could negatively affect our operating results. Even the existence of such issues, or resolution in a manner favorable 
to us could negatively affect our operating results due to the loss of customer goodwill, termination of revenue-
generating contracts, or the costs associated with defending or enforcing our contractual rights.

Further, certain of our customer agreements contain service level commitments. If we are unable to meet the 
stated service level commitments, including uptime requirements, we may be contractually obligated to provide 
these affected customers with service credits or refunds which could significantly affect our revenue in the period in 
which the uptime failure occurs or the period in which the credits are due. We could also face subscription 
terminations, which may significantly affect both our current and future revenue. We have issued credits and other 
recompense to customers in the past based on outages experienced by our platform. Additional service level failures 
could damage our reputation, which would also affect our future revenue and operating results.

Our agreements with customers, vendors, and partners may also include provisions under which we agree to 
provide certain defense and indemnity obligations for losses suffered or incurred as a result of third-party claims of 
intellectual property infringement or other liabilities relating to or arising from our contractual obligations. 
Indemnity payments and defense costs may be substantial and could harm our business, operating results, and 
financial condition. Any dispute involving a customer and relating to such indemnity obligations could have adverse 
effects on our relationship with that customer and other existing or potential customers, and may harm our business 
and operating results. There can be no assurance that contractual provisions will protect us from liability for 
damages in the event we are sued by parties with which we contract, or if we are called upon to fulfill 
indemnification obligations.

We may be subject to litigation or regulatory proceedings for a variety of claims, which could adversely affect 

our operating results, harm our reputation, or otherwise negatively impact our business.

From time to time, we may be involved as a party to, or an indemnitor in, disputes or regulatory inquiries that 

arise in the ordinary course of business. These may include alleged claims, lawsuits, and proceedings regarding 
labor and employment issues, commercial disagreements, securities law violations, merger and acquisition activity, 
and other matters. For example, we recently settled a lawsuit seeking indemnification from the Company in 
connection with a lawsuit against a former director and shareholder to which we are not a party. We expect that the 
number and significance of these potential disputes may increase as our business expands and our company grows 
larger.

Although we carry general liability, employment practices, and director and officer liability insurance coverage, 

our insurance may not cover all potential claims to which we are exposed or may not be adequate to indemnify us 
for all liability that may be imposed. Any claims made against us, whether meritorious or not, could be time 
consuming, result in costly litigation, require significant amounts of management time, and result in the diversion of 
significant operational resources. Because litigation is inherently unpredictable, we cannot assure you that the results 
of any of these actions will not have a material adverse effect on our business, financial condition, operating results, 
and prospects.

Our reported financial results may be harmed by changes in the accounting principles generally accepted in 

the United States.

49

Generally accepted accounting principles in the United States are subject to interpretation by the Financial 

Accounting Standards Board, the SEC, and various bodies formed to promulgate and interpret appropriate 
accounting principles. A change in these principles or interpretations could have a significant effect on our reported 
financial results, and may even affect the reporting of transactions completed before the announcement or 
effectiveness of a change. Other companies in our industry may apply these accounting principles differently than 
we do, adversely affecting the comparability of our consolidated financial statements.

Adverse economic and market conditions and reductions in productivity spending may harm our business.

Our business depends on the overall demand for cloud-based collaborative work management platforms and on 
the economic health of our current and prospective customers. The United States has experienced cyclical downturns 
from time to time that have resulted in a significant weakening of the economy, more limited availability of credit, a 
reduction in business confidence and activity, and other difficulties that may affect one or more of the industries to 
which we sell subscriptions and services. Further, our operations expose us to risks associated with public health 
crises, such as the COVID-19 pandemic, which could harm our business and cause our operating results to suffer. 
COVID-19 has created significant worldwide operational and economic volatility, uncertainty, and disruption, and 
the extent to which COVID-19’s transition from pandemic to an endemic disease will adversely impact our business 
in the future is highly uncertain, rapidly changing, and cannot be accurately predicted.

In addition, the COVID-19 pandemic has significantly impacted areas where we operate and areas of customer 

and user concentration. The impact of the COVID-19 pandemic has limited, for an indefinite period of time, the 
business activities of our employees, partners, and customers, including due to shutdowns that have been and may 
continue to be requested or mandated by government authorities, or due to safety measures implemented by 
businesses themselves. Our response in taking precautions against COVID-19 has resulted in our employees 
utilizing alternative working arrangements and limiting travel. The ongoing effects of these precautions are 
unknown, may negatively impact the productivity of our employee base, may have a disproportionately negative 
impact on our sales and operations functions, and may result in adverse tax consequences, all of which could have 
an adverse effect on our business, operating results, and financial condition. The COVID-19 pandemic has also 
resulted in certain government closures and supply chain disruptions, which has impacted specific areas of our 
business. 

Continued uncertainty due to the COVID-19 pandemic, in particular concerning variants and vaccine efficacy, 
and the transition of COVID-19 from pandemic to an endemic disease, as well as general economic uncertainty and 
associated macroeconomic conditions, make it extremely difficult for us and our customers to accurately forecast 
and plan future business activities, which could cause customers to delay or reduce their information technology 
spending. This could result in reductions in sales of our platform and services, longer sales cycles, reductions in 
subscription duration and value, slower adoption of new technologies, and increased price competition. Any of these 
events could harm our business and operating results. In addition, there can be no assurance that cloud-based 
collaborative work management and productivity spending levels will increase following any recovery.

Political developments, including wars and conflicts, and their associated effects may harm our business.

Political developments, wars and conflicts, government shutdowns in the United States, Brexit and other 

governmental changes, and trade disputes and tariffs may negatively impact markets and cause weaker 
macroeconomic conditions. Such conditions have created and may in the future create economic, operational, and 
political uncertainty, including volatility in global financial markets and the value of foreign currencies. The current 
Russia/Ukraine conflict, and any laws, sanctions, or regulations resulting therefrom, may impact our ability to do 
business in those or other jurisdictions; we continue to monitor the conflict for potential and actual impact to our 
business. The persistence or escalation of the Russia/Ukraine conflict could adversely affect our business in those 
jurisdictions and more broadly in the geographic area. We continue to monitor developments and may adjust our 
business plans in compliance with applicable law, sanctions, regulations, and as necessary to support our customers 
and employees. 

50

The impact of wars, conflicts, domestic and international political developments, and governmental changes 
may not be fully realized for several years or more, and uncertainty in their effects may cause some of our customers 
or potential customers to curtail spending and may ultimately result in new regulatory, operational, and cost 
challenges to our global operations. These adverse conditions could result in reductions in sales of our platform, 
longer sales cycles, reductions in subscription duration and value, slower adoption of new technologies, and 
increased price competition. Any of these events would likely have an adverse effect on our business, operating 
results, and financial position.

Catastrophic events may disrupt our business.

Natural disasters or other catastrophic events may cause damage or disruptions to our operations. Our corporate 

headquarters are located in the greater Seattle area, an earthquake-prone region and an area that has been 
significantly affected by the COVID-19 pandemic. Additionally, we rely on our network and third-party 
infrastructure and enterprise applications, internal technology systems, and our website for our development, 
marketing, operational support, and sales activities. In the event of a major earthquake, hurricane, or catastrophic 
event such as fire, power loss, telecommunications failure, social unrest, cyber-attack, war, or terrorist attack, our 
disaster recovery and business continuity plans may be inadequate and we may endure system interruptions, 
reputational harm, delays in our product development, lengthy interruptions in our platform and services, breaches 
of data security, loss of critical data, and inability to continue our operations, all of which could harm our operating 
results. In addition, the long-term effects of climate change on general economic conditions and the technology 
industry in particular are unclear, and may heighten or intensify existing risk of natural disasters. 

Investors’ expectations of our performance relating to environmental, social, and governance factors may 

impose additional costs and expose us to new risks.

There is an increasing focus from certain investors, employees, and other stakeholders concerning corporate 

responsibility, specifically related to environmental, social, and governance factors. Some investors may use these 
factors to guide their investment strategies and, in some cases, may choose not to invest in us if they believe our 
policies relating to corporate responsibility are inadequate. Third-party providers of corporate responsibility ratings 
and reports on companies have increased to meet growing investor demand for measurement of corporate 
responsibility performance. The criteria by which companies’ corporate responsibility practices are assessed may 
change, which could result in greater expectations of us and cause us to undertake costly initiatives to satisfy such 
new criteria. If we elect not to or are unable to satisfy such new criteria, investors may conclude that our policies 
with respect to corporate responsibility are inadequate. We may face reputational damage in the event that our 
corporate responsibility procedures or standards do not meet the standards set by various constituencies.

Furthermore, if our competitors’ corporate responsibility performance is perceived to be greater than ours, 
potential or current investors may elect to invest with our competitors instead. In addition, in the event that we 
communicate certain initiatives and goals regarding environmental, social and governance matters, we could fail, or 
be perceived to fail, in our achievement of such initiatives or goals, or we could be criticized for the scope of such 
initiatives or goals. If we fail to satisfy the expectations of investors, employees, and other stakeholders, or, if our 
initiatives are not executed as planned, our reputation and business, operating results, and financial condition could 
be adversely impacted.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

Our corporate headquarters are located in Bellevue, Washington, where we currently lease approximately 

228,000 square feet under lease agreements that expire at various times from 2023 through 2029. 

We also lease facilities on a long-term basis in Boston, Massachusetts; Denver, Colorado; Edinburgh, Scotland; 

London, England; and Sydney, Australia; and in several other locations on a short-term basis.

51

We believe that our facilities are suitable to meet our current needs. We intend to expand our facilities or add 
new facilities as we add employees and enter new geographic markets, and we believe that suitable additional or 
alternative space will be available as needed to accommodate any such growth.

Item 3. Legal Proceedings

From time to time in the normal course of business, we may be subject to various legal matters such as 
threatened or pending claims or proceedings. For further information on our legal proceedings, see Note 13, 
Commitments and Contingencies, in the notes to our consolidated financial statements included in this Annual 
Report on Form 10-K.

Item 4. Mine Safety Disclosures

Not applicable.

52

Part II

Item 5. Market for Registrant's Common Equity, Related Shareholder Matters and Issuer Purchases of 
Equity Securities

Our Class A common stock has been listed on the New York Stock Exchange under the symbol "SMAR" since 

April 27, 2018. Prior to that date, there was no public trading market for our Class A common stock.

Our Class B common stock is not listed or traded on any stock exchange. There are no shares of Class B 

common stock outstanding.

Holders of record

As of March 18, 2022, we had 120 holders of record of our Class A common stock. Because many of our shares 

of Class A common stock are held by brokers and other institutions on behalf of shareholders, we are unable to 
estimate the total number of beneficial owners of our Class A common stock represented by these holders. 

Dividend policy

We currently do not intend to declare or pay any cash dividends in the foreseeable future. 

Stock performance graph

This stock performance graph shall not be deemed "soliciting material" or to be "filed" with the SEC for 
purposes of Section 18 of the Exchange Act, or otherwise subject to the liabilities under that Section, and shall not 
be deemed to be incorporated by reference into any filing of Smartsheet Inc. under the Securities Act or the 
Exchange Act.

We have presented below the cumulative total return to our shareholders between April 27, 2018 (the date our 

Class A common stock commenced trading on the New York Stock Exchange) through January 31, 2022 in 
comparison to the Standard & Poor’s 500 Index and Standard & Poor Information Technology Index. All values 
assume a $100 initial investment and data for the Standard & Poor’s 500 Index and Standard & Poor Information 
Technology Index assume reinvestment of dividends. The comparisons are based on historical data and are not 
indicative of, nor intended to, forecast the future performance of our Class A common stock.

53

Securities authorized for issuance under equity compensation plans

The information required by this item with respect to our equity compensation plans is incorporated by 
reference to our Proxy Statement for the 2022 Annual Meeting of Shareholders to be filed with the Securities and 
Exchange Commission within 120 days of the fiscal year ended January 31, 2022.

Recent sales of unregistered securities

None.

Issuer purchases of equity securities

 None.

Item 6. [Reserved]

54

Smartsheet Inc.S&P 500 IndexS&P 500 Information Technology Index04/27/1801/31/1901/31/2001/31/2101/31/2250100150200250300350400Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read 
together with our consolidated financial statements and related notes included elsewhere in this Annual Report on 
Form 10-K. In addition to historical financial information, the following discussion contains forward-looking 
statements based upon current expectations that involve risks and uncertainties. These statements are often 
identified by the use of words such as “may,” “will,” “expect,” “believe,” “anticipate,” “intend,” “could,” 
“estimate,” or “continue,” and similar expressions or variations. Our actual results may differ materially from 
those anticipated in these forward-looking statements as a result of various factors, including but not limited to 
those discussed in the section titled “Risk Factors” and in other parts of this Annual Report on Form 10-K. Our 
fiscal year ends January 31. A discussion and analysis of our financial condition, results of operations, and cash 
flows for the year ended January 31, 2021 compared to the year ended January 31, 2020 is included in Item 7 of 
Part II, "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Annual 
Report on Form 10-K for the year ended January 31, 2021 filed with the SEC on March 25, 2021.

Overview

Smartsheet is the enterprise platform for dynamic work. We empower anyone to drive meaningful change. Our 

leading cloud-based platform enables teams and organizations to plan, capture, manage, automate, and report on 
work at scale, resulting in more efficient processes and better business outcomes. We were founded in 2005 with a 
vision to build a universal application for work management that does not require coding capabilities.

Unstructured or dynamic work is work that has historically been managed using a combination of email, 
spreadsheets, whiteboards, phone calls, and in-person meetings to communicate with team members and complete 
projects and processes. It is frequently changing, often ad-hoc, and highly reactive to new information. Our platform 
helps manage this kind of unstructured work and serves as a single source of truth across work processes, fostering 
accountability and engagement within teams, leading to more efficient decision-making and better business 
outcomes.

We generate revenue primarily from the sale of subscriptions to our cloud-based platform. For subscriptions, 

customers select the plan that meets their needs and can begin using Smartsheet within minutes. We offer three 
subscription levels to new customers: Pro, Business, and Enterprise, the pricing for which varies by the capabilities 
provided. Customers can also purchase Smartsheet Advance, which provides components that, in combination, 
enable customers to implement solutions for a specific use case or for large scale projects, initiatives, or processes. 
Some components are available for standalone purchase, including Connectors, which provide data integration and 
automation to third-party applications, and premium applications such as Dynamic View, Data Shuttle, Control 
Center, and Bridge. Additional subscriptions that can be integrated with our cloud-based platform include Resource 
Management, a resource planning solution that helps businesses find and schedule appropriate project teams, track 
and manage time, and forecast hiring needs; and Brandfolder, a digital asset management platform that enables 
workers to intuitively store, customize, and share creative assets. Professional services are offered to help customers 
create and administer solutions for specific use cases and for training purposes.

Customers can begin using our platform by purchasing a subscription directly from our website or through our 

sales force, starting a free trial, or working as a collaborator on a project.

Impact of COVID-19

In response to the COVID-19 pandemic, our executive leadership team and human resources leadership team 

began an ongoing monitoring of the situation. Beginning in early February 2020, and aligning with guidance 
provided by government agencies and international organizations, we took measures to restrict travel, institute a 
broad work-from-home policy, and limit visitors and office services. By mid-March 2020, and again aligning with 
guidance provided by government agencies and international organizations, we restricted all travel, mandated a 
work-from-home policy across our global workforce, fully closed our offices to all visitors and services, and 
migrated all customer-facing activities to virtual formats. As of January 31, 2022, our offices have reopened in 
accordance with applicable regional guidance. We continue to prioritize employee and community health and safety.

55

During the year ended January 31, 2022, purchasing decisions of certain customers continued to be impacted 

and sometimes deferred due to uncertainties around COVID-19. As long as the global economic environment is 
influenced by the COVID-19 pandemic, our existing customers may be hesitant to expand their use of Smartsheet 
and, in certain industries, may be more likely to churn.

We will continue to actively monitor the COVID-19 situation and may take further actions that alter our 
business operations, as may be required by federal, state, or local authorities, or that we determine are in the best 
interests of our employees, customers, partners, suppliers, and shareholders. Refer to Part I, Item 1A, Risk Factors 
for further discussion of the impact and possible future impacts of the COVID-19 pandemic on our business.

Key Business Metrics

We review the following key business metrics to evaluate our business, measure our performance, identify 

trends affecting our business, formulate business plans, and make strategic decisions.

2022

January 31,
2021

2020

Average annualized contract value per domain-based customer

$ 

6,977 

$ 

5,103 

$ 

3,643 

Dollar-based net retention rate for all customers (trailing 12 months)

 134 %

 123 %

 135 %

Customers with annualized contract values of $100 thousand or more

Customers with annualized contract values of $50 thousand or more

1,026 

2,354 

588 

1,515 

350 

961 

Customers with annualized contract values of $5 thousand or more

15,150 

11,874 

9,079 

Average ACV per domain-based customer

We use average annualized contract value (“ACV”) per domain-based customer to measure customer 

commitment to our platform and sales force productivity. We define average ACV per domain-based customer as 
total outstanding ACV for domain-based subscriptions as of the end of the reporting period divided by the number of 
domain-based customers as of the same date. We define domain-based customers as organizations with a unique 
email domain name.

Dollar-based net retention rate

We calculate dollar-based net retention rate as of a period end by starting with the ACV from the cohort of all 

customers as of the 12 months prior to such period end (“Prior Period ACV”). We then calculate the ACV from 
these same customers as of the current period end (“Current Period ACV”). Current Period ACV includes any 
upsells and is net of contraction or attrition over the trailing 12 months, but excludes subscription revenue from new 
customers in the current period. We then divide the total Current Period ACV by the total Prior Period ACV to 
arrive at the dollar-based net retention rate.

The dollar-based net retention rate is used by us to evaluate the long-term value of our customer relationships 
and is driven by our ability to retain and expand the subscription revenue generated from our existing customers. 

Components of Results of Operations

Revenue

Subscription revenue

Subscription revenue primarily consists of fees from customers for access to our cloud-based platform. We 

recognize subscription revenue ratably over the subscription contract term beginning on the date access to our 
platform is provided, as no implementation work is required, assuming all other revenue recognition criteria have 
been met.

56

 
 
 
 
 
 
 
 
 
Professional services revenue

Professional services revenue primarily includes fees for consulting and training services. Our consulting 
services typically consist of platform configuration and use case optimization, and are primarily invoiced on a time 
and materials basis, with some smaller engagements being provided for a fixed fee. We recognize revenue for our 
consulting services as those services are delivered. Our training services are delivered either remotely or at the 
customer site. Training services are charged for on a fixed-fee basis and we recognize revenue as the training 
program is delivered. Our consulting and training services are generally considered to be distinct, for accounting 
purposes, and we recognize revenue as services are performed or upon completion of work. 

Cost of revenue and gross margin

Cost of subscription revenue

Cost of subscription revenue primarily consists of expenses related to hosting our services and providing 
support, including employee-related costs such as salaries, wages, and related benefits, third-party hosting fees, 
software-related costs, amortization of acquisition-related intangibles, amortization of capitalized software, payment 
processing fees, costs of outside services to supplement our internal teams, allocated overhead, costs of Connectors 
between Smartsheet and third-party applications, and costs related to technical support services.

Cost of professional services revenue

Cost of professional services revenue consists primarily of employee-related costs for our consulting and 

training teams, costs of outside services to supplement our internal teams, allocated overhead, software-related costs, 
travel-related costs, and billable expenses.

Gross margin

Gross margin is calculated as gross profit expressed as a percentage of total revenue. Our gross margin may 

fluctuate from period to period as our revenue mix fluctuates, and as a result of the timing and amount of 
investments to expand our hosting capacity, our continued building of application support and professional services 
teams, and increased share-based compensation expense. As we continue to build our technology to expand to newer 
markets and geographies, we expect our gross margin to decline moderately.

Operating expenses

Research and development

Research and development expenses consist primarily of employee-related costs, software-related costs, 

allocated overhead, and costs of outside services used to supplement our internal staff. We consider continued 
investment in our development talent and our platform to be important for our growth. We expect our research and 
development expenses to increase in absolute dollars as our business grows and to gradually decrease over the long-
term as a percentage of total revenue due to economies of scale.

Sales and marketing

Sales and marketing expenses consist primarily of employee-related costs, brand awareness and demand 

generation costs, allocated overhead, software-related costs, costs of outside services used to supplement our internal 
staff, amortization of acquisition-related intangibles, and travel-related expenses. Commissions earned by our sales 
force that are incremental to each customer contract, along with related fringe benefits and taxes, are capitalized and 
amortized over an estimated useful life of three years. We expect that sales and marketing expenses will increase in 
absolute dollars as we continue to invest in advertising and marketing initiatives. We expect sales and marketing 
costs to gradually decrease as a percentage of total revenue over the long-term due to economies of scale.

57

General and administrative

General and administrative expenses consist primarily of employee-related costs for accounting, finance, legal, 

IT, and human resources personnel. In addition, general and administrative expenses include non-personnel costs, 
such as accounting and legal costs, costs of outside services to supplement our internal staff, software-related costs, 
allocated overhead, certain tax, license, and insurance-related expenses, bad debt expense, and bank charges. We 
expect our general and administrative expenses to increase in absolute dollars as our business grows, and to 
gradually decrease over the long-term as a percentage of total revenue due to economies of scale.

Interest income 

Interest income consists of interest income from our investment holdings. Due to the current near-zero interest 

rate environment, we expect our interest income in the near term to remain insignificant.

Other income (expense), net

Other income (expense), net consists of foreign exchange gains and losses, interest expense, and other non-

operating income and expenses.

Income tax provision (benefit) 

Our income tax provision (benefit) consists primarily of income taxes in foreign jurisdictions and state income 

taxes. We maintain a valuation allowance on our U.S. federal, state, and certain foreign deferred tax assets as we 
have concluded that it is not more likely than not that the deferred assets will be realized.

58

Results of Operations

The following tables set forth our results of operations for the periods presented and as a percentage of our total 

revenue for those periods: 

Revenue

Subscription

Professional services

Total revenue

Cost of revenue
Subscription(1)
Professional services(1)
Total cost of revenue

Gross profit

Operating expenses

Research and development(1)
Sales and marketing(1)
General and administrative(1)
Total operating expenses

Loss from operations

Interest income 

Other income (expense), net

Net loss before income tax provision (benefit)

Income tax provision (benefit)

Net loss

(1)  Amounts include share-based compensation expense as follows:

Year Ended January 31,

2022

2021

(in thousands)

$ 

507,375  $ 

352,782 

43,457 

550,832 

77,460 

39,013 

116,473 

434,359 

165,440 

329,751 

109,204 

604,395 

32,731 

385,513 

59,374 

26,165 

85,539 

299,974 

118,722 

230,281 

71,443 

420,446 

(170,036) 

(120,472) 

48 

(813) 

1,444 

296 

(170,801) 

(118,732) 

296 

(3,753) 

$ 

(171,097)  $ 

(114,979) 

Year Ended January 31,

2022

2021

Cost of subscription revenue

Cost of professional services revenue

Research and development

Sales and marketing

General and administrative

(in thousands)

$ 

6,274  $ 

3,788 

41,218 

40,632 

22,988 

Total share-based compensation expense

$ 

114,900  $ 

4,385 

2,146 

25,072 

25,921 

14,498 

72,022 

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table sets forth the components of our results of operations, for each of the periods presented, as a 

percentage of total revenue.

Revenue

Subscription

Professional services

Total revenue

Cost of revenue

Subscription 

Professional services

Total cost of revenue

Gross profit

Operating expenses

Research and development 

Sales and marketing 

General and administrative 

Total operating expenses

Loss from operations

Interest income 

Other income (expense), net

Net loss before income tax provision (benefit)

Income tax provision (benefit)

Net loss

Note: Certain amounts may not sum due to rounding

Comparison of the years ended January 31, 2022 and 2021 

Revenue

Year Ended January 31,

2022

2021

 92 %

 8 

 100 

 92 %

 8 

 100 

 14 

 7 

 21 

 79 

 30 

 60 

 20 

 110 

 (31) 

 — 

 — 

 (31) 

 — 

 15 

 7 

 22 

 78 

 31 

 60 

 19 

 109 

 (31) 

 — 

 — 

 (31) 

 (1) 

 (31) %

 (30) %

Revenue

Subscription

Professional services

Total revenue

Percentage of total revenue

Subscription revenue

Professional services revenue

Year Ended January 31,

Change

2022

2021

Amount

%

(dollars in thousands)

$ 

507,375 

$ 

352,782 

$ 

154,593 

43,457 

32,731 

10,726 

$ 

550,832 

$ 

385,513 

$ 

165,319 

 44 %

 33 %

 43 %

 92 %

 8 %

 92 %

 8 %

Subscription revenue increased $154.6 million, or 44%, for the year ended January 31, 2022 compared to the 

year ended January 31, 2021. The increase in revenue between periods was driven by increased sales of user-based 
subscription plans, which contributed $93.4 million of the increase, followed by sales of pre-configured capabilities, 
which contributed $61.2 million of the increase.

60

 
 
 
  
The increase in professional services revenue was primarily driven by an increase in demand for our consulting 

and training services.

Cost of revenue, gross profit, and gross margin

Cost of revenue

Subscription

Professional services

Total cost of revenue

Gross profit

Gross margin

Subscription

Professional services

Total gross margin

Year Ended January 31,

Change

2022

2021

Amount

%

(dollars in thousands)

$ 

77,460 

$ 

59,374 

$ 

39,013 

116,473 

434,359 

$ 

$ 

26,165 

85,539 

299,974 

$ 

$ 

$ 

$ 

18,086 

12,848 

30,934 

134,385 

 30 %

 49 %

 36 %

 45 %

 85 %

 10 %

 79 %

 83 %

 20 %

 78 %

Cost of subscription revenue increased $18.1 million, or 30%, for the year ended January 31, 2022 compared to 
the year ended January 31, 2021. The increase was primarily due to an increase of $6.0 million in employee-related 
expenses due to increased headcount, of which $2.1 million was related to share-based compensation expense, an 
increase of $3.0 million in hosting fees, an increase of $2.7 million in amortization of capitalized software, an 
increase of $1.8 million in costs of outside services to supplement our internal staff, an increase of $1.4 million in 
amortization of acquisition-related intangibles, an increase of $1.2 million in software-related costs, an increase of 
$1.0 million in credit card processing fees, an increase of $0.8 million in costs of Connectors with third-party 
applications, and an increase of $0.2 million in allocated overhead costs.

Our gross margin for subscription revenue was 85% and 83% for the years ended January 31, 2022 and 2021, 

respectively. The increase in gross margin during the year ended January 31, 2022 was driven primarily by an 
increase in subscription revenue that outpaced the related increase in personnel expenses. This was partially offset 
by an increase in costs related to hosting our platform and allocated overhead costs.

Cost of professional services revenue increased $12.8 million, or 49%, for the year ended January 31, 2022 
compared to the year ended January 31, 2021. The increase was primarily due to an increase of $8.6 million in 
employee-related expenses, of which $1.7 million was related to share-based compensation expense, an increase of 
$3.6 million in costs of outside services to supplement our internal staff, and an increase of $0.3 million in both 
allocated overhead costs and software-related costs. 

Our gross margin for professional services revenue was 10% and 20% for the year ended January 31, 2022 and 

2021, respectively. The decrease in gross margin during the year ended January 31, 2022 was primarily driven by 
increases in personnel expenses and expenses related to third-party service providers to supplement our internal staff 
that outpaced the related increase in professional services revenue.

61

 
 
 
Operating expenses

Research and development expenses

Research and development

Percentage of total revenue

Year Ended January 31,

Change

2022

2021

Amount

%

(dollars in thousands)

$ 

165,440 

$ 

118,722 

$ 

46,718 

 39 %

 30 %

 31 %

Research and development expenses increased $46.7 million, or 39%, for the year ended January 31, 2022 
compared to the year ended January 31, 2021. The increase was primarily due to an increase of $41.3 million in 
employee-related expenses due to increased headcount, of which $16.1 million was related to share-based 
compensation expense, and an increase of $5.7 million in software-related costs. This was partially offset by a 
decrease of $0.1 million in both allocated overhead costs and costs of outside services to supplement our internal 
staff.

Sales and marketing expenses

Sales and marketing

Percentage of total revenue

Year Ended January 31,

Change

2022

2021

Amount

%

(dollars in thousands)

$ 

329,751 

$ 

230,281 

$ 

99,470 

 43 %

 60 %

 60 %

Sales and marketing expenses increased $99.5 million, or 43%, for the year ended January 31, 2022 compared 

to the year ended January 31, 2021. The increase was primarily due to an increase of $64.6 million in employee-
related expenses due to increased headcount, of which $14.4 million related to increased share-based compensation 
expense, an increase of $24.1 million in brand awareness and demand generation costs, an increase of $3.8 million 
in costs of outside services used to supplement our internal staff, an increase of $2.9 million in software-related 
costs, an increase of $2.4 million in amortization of acquisition-related intangibles, and an increase of $2.2 million 
in allocated overhead costs. This was partially offset by a decrease of $0.5 million in amortization of capitalized 
software.

General and administrative expenses

General and administrative

Percentage of total revenue

Year Ended January 31,

Change

2022

2021

Amount

%

(dollars in thousands)

$ 

109,204 

$ 

71,443 

$ 

37,761 

 53 %

 20 %

 19 %

General and administrative expenses increased $37.8 million, or 53%, for the year ended January 31, 2022 
compared to the year ended January 31, 2021. The increase was primarily due to an increase of $22.5 million in 
employee-related expenses due to increased headcount, of which $8.5 million related to increased share-based 
compensation expense, an increase of $9.4 million in legal fees, which primarily related to a $10.0 million 
settlement for an indemnification claim, an increase of $2.8 million in taxes, licenses, and insurance, an increase of 
$2.2 million in costs of outside services used to supplement our internal staff, an increase of $1.7 million in 
software-related costs, an increase of $0.8 million in allocated overhead costs, an increase of $0.5 million in bad 
debt expense, and an increase of $0.2 million in amortization of capitalized software. This was partially offset by a 
decrease of $2.2 million in accounting, internal control, and tax-related costs, and a decrease of $0.1 million in bank 
charges.

62

Interest income

Interest income

Percentage of total revenue

Year Ended January 31,

Change

2022

2021

Amount

%

(dollars in thousands)

$ 

48 

$ 

1,444 

$ 

(1,396) 

 (97) %

 — %

 — %

For the year ended January 31, 2022 compared to the year ended January 31, 2021, the decrease in interest 
income of $1.4 million was driven by a lower monetary value of cash and cash equivalents held in interest-bearing 
accounts and instruments and the decline in interest rates year over year.

Other income (expense), net

Other income (expense), net

Percentage of total revenue

*N/M = Not meaningful

Year Ended January 31,

Change

2022

2021

Amount

%

(dollars in thousands)

$ 

(813) 

$ 

296 

$ 

(1,109) 

*N/M

 — %

 — %

For the year ended January 31, 2022 compared to the year ended January 31, 2021, the change in other income 
(expense), net was driven by a net increase of $1.8 million in other expense primarily due to a $1.2 million increase 
in unrealized foreign currency loss and an impairment of an investment of $0.5 million. These were offset by a net 
increase of $0.7 million in other income due to an acquisition-related gain contingency that was resolved during the 
year ended January 31, 2022. 

Income tax provision (benefit)

Income tax provision (benefit)

Percentage of total revenue

*N/M = Not meaningful

Year Ended January 31,

Change

2022

2021

Amount

%

(dollars in thousands)

$ 

296 

$ 

(3,753) 

$ 

4,049 

N/M*

 — %

 (1) %

The income tax provision changed to an expense of $0.3 million for the year ended January 31, 2022 compared 

to a benefit of $3.8 million the year ended January 31, 2021. The change was primarily driven by a $4.0 million 
partial release of our valuation allowance in the prior period related to the purchase accounting for the acquisition of 
Brandfolder.

63

Non-GAAP Financial Measures

In addition to our results determined in accordance with generally accepted accounting principles in the United 

States (“GAAP”), we believe the following non-GAAP financial measures are useful in evaluating our operating 
performance. We use the below referenced non-GAAP financial measures, collectively, to evaluate our ongoing 
operations and for internal planning and forecasting purposes. We believe that non-GAAP financial measures, when 
taken collectively, may be helpful to investors because they provide consistency and comparability with past 
financial performance, and assist in comparisons with other companies, some of which use similar non-GAAP 
financial measures to supplement their GAAP results. The non-GAAP financial measures are presented for 
supplemental informational purposes only, should not be considered a substitute for financial measures presented in 
accordance with GAAP, and may be different from similarly-titled non-GAAP measures used by other companies. 
A reconciliation is provided below for each non-GAAP financial measure to the most directly comparable financial 
measure stated in accordance with GAAP. Investors are encouraged to review the related GAAP financial measures 
and the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial 
measures. 

Limitations of non-GAAP financial measures

Our non-GAAP financial measures have limitations as analytical tools and you should not consider them in 

isolation or as a substitute for an analysis of our results under GAAP. There are a number of limitations related to 
the use of these non-GAAP financial measures versus their nearest GAAP equivalents. First, free cash flow and 
calculated billings are not substitutes for net cash used in operating activities and total revenue, respectively. 
Similarly, non-GAAP gross profit and non-GAAP operating loss are not substitutes for gross profit and operating 
loss, respectively. Second, other companies may calculate similar non-GAAP financial measures differently or may 
use other measures as tools for comparison. Additionally, the utility of free cash flow as a measure of our financial 
performance and liquidity is further limited as it does not represent the total increase or decrease in our cash balance 
for a given period. Furthermore, as calculated billings are affected by a combination of factors, including the timing 
of sales, the mix of monthly and annual subscriptions sold, and the relative duration of subscriptions sold, and each 
of these elements has unique characteristics in the relationship between calculated billings and total revenue, our 
calculated billings activity is not closely correlated to revenue except over longer periods of time. 

64

Non-GAAP gross profit and non-GAAP gross margin

We define non-GAAP gross profit as gross profit adjusted for share-based compensation expense, amortization 

of acquisition-related intangible assets, and one-time acquisition costs. Non-GAAP gross margin represents non-
GAAP gross profit as a percentage of total revenue. 

Gross profit

Add:
Share-based compensation expense(1)
Amortization of acquisition-related intangible assets(2)

One-time acquisition costs

Non-GAAP gross profit

Gross margin

Non-GAAP gross margin

Year Ended January 31,
2021

2020

2022

(dollars in thousands)

$ 

434,359 

$ 

299,974 

$ 

217,982 

10,776 

5,080 

— 

6,531 

3,656 

— 

2,651 

1,831 

69 

$ 

450,215 

$ 

310,161 

$ 

222,533 

 79 %

 82 %

 78 %

 80 %

 80 %

 82 %

(1)  Includes amortization related to share-based compensation expense that was capitalized in internal-use software and other 

assets in previous periods. 

(2)  Consists entirely of amortization of intangible assets that were recorded as part of purchase accounting and contribute to 
revenue generation. The amortization of intangible assets related to acquisitions will recur in future periods until such 
intangible assets have been fully amortized.

Non-GAAP operating loss and non-GAAP operating margin

We define non-GAAP operating loss as loss from operations adjusted for share-based compensation expense, 

amortization of acquisition-related intangible assets, one-time acquisition costs, and litigation expenses and 
settlements related to matters that are outside the ordinary course of business. Non-GAAP operating margin 
represents non-GAAP operating loss as a percentage of total revenue.

Year Ended January 31,

2022

2021

2020

(dollars in thousands)

Loss from operations

$ 

(170,036) 

$ 

(120,472) 

$ 

(103,774) 

Add:
Share-based compensation expense(1)
Amortization of acquisition-related intangible assets(2)
One-time acquisition costs
Litigation expenses and settlements(3)
Non-GAAP operating loss

Operating margin

Non-GAAP operating margin

115,704 

10,059 

27 

10,000 

72,022 

6,266 

977 

— 

37,564 

2,734 

686 

— 

$ 

(34,246) 

$ 

(41,207) 

$ 

(62,790) 

 (31) %

 (6) %

 (31) %

 (11) %

 (38) %

 (23) %

(1)  Includes amortization related to share-based compensation expense that was capitalized in internal-use software and other 

assets in previous periods. 

(2)  Consists entirely of amortization of intangible assets that were recorded as part of purchase accounting and contribute to 
revenue generation. The amortization of intangible assets related to acquisitions will recur in future periods until such 
intangible assets have been fully amortized.

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(3)  Relates to matters that are outside the ordinary course of our business.

Non-GAAP net loss 

We define non-GAAP net loss as net loss adjusted for share-based compensation expense, amortization of 
acquisition-related intangible assets, one-time acquisition costs, litigation expenses and settlements related to matters 
that are outside the ordinary course of our business, and non-recurring income tax adjustments associated with 
mergers and acquisitions. 

Year Ended January 31,
2021

2020

2022

(in thousands)

Net loss

$ 

(171,097)  $ 

(114,979)  $ 

(95,940) 

Add:
Share-based compensation expense(1)
Amortization of acquisition-related intangible assets(2)
One-time acquisition costs
Litigation expenses and settlements(3)
Release of valuation allowance(4)
Non-GAAP net loss

115,704 

10,059 

27 

10,000 

72,022 

6,266 

977 

— 

— 

(4,014) 

37,564 

2,734 

686 

— 

— 

$ 

(35,307)  $ 

(39,728)  $ 

(54,956) 

(1)  Includes amortization related to share-based compensation expense that was capitalized in internal-use software and other 

assets in previous periods. 

(2)  Consists entirely of amortization of intangible assets that were recorded as part of purchase accounting and contribute to 
revenue generation. The amortization of intangible assets related to acquisitions will recur in future periods until such 
intangible assets have been fully amortized.

(3)  Relates to matters that are outside the ordinary course of our business.
(4)  Relates to a non-recurring income tax adjustment associated with the Brandfolder acquisition.

Free cash flow

We define free cash flow as net cash provided by (used in) operating activities less cash used for purchases of 
property and equipment, capitalized internal-use software, and payments on finance lease obligations. We believe 
free cash flow facilitates period-to-period comparisons of liquidity. We consider free cash flow to be a key 
performance metric because it measures the amount of cash we generate from our operations after our capital 
expenditures and payments on finance lease obligations. We use free cash flow in conjunction with traditional 
GAAP measures as part of our overall assessment of our liquidity, including the preparation of our annual operating 
budget and quarterly forecasts, to evaluate the effectiveness of our business strategies, and to communicate with our 
board of directors concerning our liquidity.

Year Ended January 31,

2022

2021

2020

(in thousands)

Net cash used in operating activities

$ 

(3,512)  $ 

(15,648)  $ 

(10,870) 

Less:

Purchases of property and equipment

Capitalized internal-use software

Payments on principal of finance leases

Free cash flow

(10,563) 

(6,706) 

— 

(4,176) 

(7,608) 

(4,129) 

(5,153) 

(6,699) 

(4,167) 

$ 

(20,781)  $ 

(31,561)  $ 

(26,889) 

66

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Calculated billings

We define calculated billings as total revenue plus the change in deferred revenue in the period. Because we 
recognize subscription revenue ratably over the subscription term, calculated billings can be used to measure our 
subscription sales activity for a particular period, to compare subscription sales activity across particular periods, 
and as an indicator of future subscription revenue.

Because we generate most of our revenue from customers who are invoiced on an annual basis, and because we 

have a wide range of customers, from those who pay us less than $200 per year to those who pay us more than 
$3.0 million per year, we experience seasonality and variability that is tied to typical enterprise buying patterns and 
contract renewal dates of our largest customers. We expect that our billings trends will continue to vary in future 
periods based on the timing and size of new and renewal bookings, changes to the economic environment, and other 
factors.

Total revenue

Add:

Deferred revenue (end of period)

Less:

Deferred revenue (beginning of period)

Calculated billings

Liquidity and Capital Resources

Year Ended January 31,

2022

2021

2020

(in thousands)

$ 

550,832  $ 

385,513  $ 

270,882 

334,662 

223,997 

158,809 

223,997 

158,809 

96,133 

$ 

661,497  $ 

450,701  $ 

333,558 

As of January 31, 2022, our principal sources of liquidity were cash and cash equivalents totaling $449.1 
million, which were held for working capital purposes and were comprised primarily of money market funds. We 
have generated significant operating losses and negative cash flows from operations as reflected in our accumulated 
deficit and consolidated statements of cash flows. We expect to continue to incur operating losses and may incur 
negative cash flows from operations for the foreseeable future.

We finance our operations primarily through payments received from customers for subscriptions and 

professional services, net proceeds received through sales of equity securities, option exercises, and contributions 
from our 2018 Employee Stock Purchase Plan (“ESPP”). 

A significant majority of our customers pay in advance for annual subscriptions. Therefore, a substantial source 
of our cash is from our deferred revenue, which is included on our consolidated balance sheet as a liability. Deferred 
revenue consists of customer billings and payments in advance of revenue being recognized from the Company’s 
contracts. As of January 31, 2022, we had deferred revenue of $334.7 million, of which $332.3 million was recorded 
as a current liability and was expected to be recognized as revenue in the subsequent 12 months, provided all 
recognition criteria are met.

Our material cash requirements from known contractual and other obligations consist of the following: 

Leases 

We have non-cancelable operating leases that expire at various dates through 2029. As of January 31, 2022, we 
had fixed minimum lease payments of $86.3 million, of which $18.4 million is due in the next twelve months. Refer 
to Note 12, Leases, to the consolidated financial statements contained within this Annual Report on Form 10-K for 
additional information on our operating leases.

Other contractual obligations

67

 
 
 
 
 
 
In the ordinary course of business we enter into contracts with vendors for goods and services, some of which 

are non-cancelable. As of January 31, 2022, we had contractual obligations of $179 million, of which $27.7 million 
is due in the next twelve months. These contractual obligations primarily consist of purchase commitments with our 
cloud-based hosting service providers. See Note 13, Commitments and Contingencies, to the consolidated financial 
statements contained within this Annual Report on Form 10-K for additional information on our commitments with 
our cloud-based hosting service providers.

We believe our existing cash, cash equivalents, and cash provided by sales of our products and services will be 

sufficient to meet our working capital and capital expenditure needs for at least the next 12 months. Our future 
capital requirements will depend on many factors, including our subscription growth rate, subscription renewal 
activity, billing frequency, the introduction of new and enhanced product offerings, the continued market adoption 
of our product, the timing and extent of spending to support development efforts, the expansion of sales and 
marketing activities, and employee-related expenditures from expansion of our headcount. We may, in the future, 
enter into arrangements to acquire or invest in complementary businesses, services, and technologies, including 
intellectual property rights. We may be required to seek additional equity or debt financing in order to meet these 
future capital requirements. In the event that additional financing is required from outside sources, we may not be 
able to raise it on terms acceptable to us, or at all. If we are unable to raise additional capital or generate cash flows 
necessary to expand our operations and invest in new technologies, our ability to compete successfully could be 
reduced, and this could harm our results of operations.

Cash flows

The following table summarizes our cash flows for the periods indicated:

Net cash used in operating activities

Net cash used in investing activities

Net cash provided by financing activities

Year Ended January 31,

2022

2021

(in thousands)

$ 

(3,512)  $ 

(15,648) 

(18,300) 

30,341 

(85,057) 

25,793 

Effects of changes in foreign currency exchange rates on cash, cash equivalents, and 
restricted cash

(1,197) 

471 

Net increase (decrease) in cash, cash equivalents, and restricted cash

$ 

7,332  $ 

(74,441) 

Operating activities

Our largest sources of operating cash are cash collections from our customers for subscription and professional 

services. Our primary uses of cash from operating activities are for employee-related expenditures and sales and 
marketing expenses. Historically, we have generated negative cash flows from operating activities during most fiscal 
years, and have supplemented working capital requirements through net proceeds from the sale of equity securities.

During the year ended January 31, 2022, net cash used in operating activities was $3.5 million, driven by our 
net loss of $171.1 million, adjusted for non-cash charges of $196.3 million, and net cash outflows of $28.7 million 
provided by changes in our operating assets and liabilities. Non-cash charges primarily consisted of share-based 
compensation expense, amortization of deferred commissions, depreciation and amortization, and non-cash 
operating lease costs. Fluctuations in operating assets and liabilities included an increase in deferred revenue of 
$110.7 million and an increase in accounts receivable of $48.6 million, both due to an increase in billings. 
Additionally, there was an increase in deferred commissions of $74.5 million, an increase in accounts payable and 
accrued expenses of $20.5 million primarily due to the timing of employee-related payments, an increase in prepaid 
expenses and other current assets of $19.9 million, a decrease in operating lease liabilities of $13.5 million, a 
decrease in other long-term liabilities of $3.9 million, and a decrease in other long-term assets of $0.5 million.

68

 
 
 
 
 
 
During the year ended January 31, 2021, net cash used in operating activities was $15.6 million, driven by our 
net loss of $115.0 million, adjusted for non-cash charges of $131.7 million, and net cash outflows of $32.4 million 
provided by changes in our operating assets and liabilities. Non-cash charges primarily consisted of share-based 
compensation expense, amortization of deferred commissions, depreciation and amortization, and non-cash 
operating lease costs. Fluctuations in operating assets and liabilities included an increase in deferred revenue of 
$60.5 million and an increase in accounts receivable of $43.1 million, both due to an increase in billings. 
Additionally, there was an increase in deferred commissions of $43.0 million due to increased customer sales, a 
decrease in operating lease liabilities of $7.7 million driven by lease payments and offset by slower office 
expansions due to COVID-19, an increase in accounts payable and accrued expenses of $6.4 million due to increase 
in overall purchasing activity and timing of when vendor invoices are received and paid, an increase in other long-
term assets of $5.8 million, an increase in other long-term liabilities of $3.9 million, and an increase in prepaid 
expenses and other current assets of $3.7 million.

Investing activities

Net cash used in investing activities during the year ended January 31, 2022 of $18.3 million consisted of 
purchases of property and equipment of $10.6 million, spend on capitalized internal-use software development of 
$6.7 million, and purchases of long-term investments of $1.0 million.

Net cash used in investing activities during the year ended January 31, 2021 of $85.1 million consisted of 
$125.1 million in payments for business acquisitions net of cash acquired for the purchase of Brandfolder and the 
release of the $1.0 million holdback related to the January 2019 acquisition of TernPro, Inc., spend on capitalized 
internal-use software development of $7.6 million, and purchases of property and equipment of $4.2 million. This 
was offset by proceeds from early termination of short-term investments of $50.5 million and proceeds from the sale 
of property and equipment of $1.3 million.

Financing activities

Net cash provided by financing activities during the year ended January 31, 2022 of $30.3 million was primarily 

due to $19.1 million in proceeds from the exercise of stock options and $17.4 million in proceeds from our ESPP, 
partially offset by taxes paid related to net share settlement of restricted stock units of $6.2 million.

Net cash provided by financing activities during the year ended January 31, 2021 of $25.8 million was primarily 

due to $17.4 million in proceeds from the exercise of stock options, and $14.8 million in proceeds from our ESPP, 
partially offset by principal payments on finance leases of $4.1 million, taxes paid related to net share settlement of 
restricted stock units of $2.2 million, and payments of deferred follow-on offering costs of $0.1 million.

Indemnification Agreements

In the ordinary course of business, we enter into agreements of varying scope and terms pursuant to which we 
agree to indemnify customers, vendors, lessors, business partners, and other parties with respect to certain matters, 
including, but not limited to, losses arising out of the breach of such agreements, services to be provided by us, or 
from intellectual property infringement claims made by third parties. In addition, we have entered into 
indemnification agreements with our directors and certain officers and employees that will require us, among other 
things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors, 
officers, or employees. An indemnification claim has been made to the Company related to litigation in which a 
former director and shareholder are parties. On January 29, 2021, Ryan Hinkle and Insight Venture Partners VII, 
L.P. and certain affiliates filed a complaint against Smartsheet Inc. in the Superior Court of Washington, King 
County, for the advancement of legal fees, costs, and expenses incurred related to this indemnification claim. During 
the three months ended January 31, 2022, we paid $10.0 million as part of an overall settlement of these matters, as 
described in Note 13, Commitments and Contingencies, in this Annual Report on Form 10-K.

69

Critical Accounting Policies and Estimates

Our discussion and analysis of our financial condition and results of operations are based upon our consolidated 

financial statements which have been prepared in accordance with GAAP. The preparation of these consolidated 
financial statements requires us to make estimates and judgments that affect the reported amounts of assets, 
liabilities, revenue, costs and operating expenses, and related disclosures. Generally, we base our estimates on 
historical experience and on various other assumptions in accordance with GAAP that we believe to be reasonable 
under the circumstances. Actual results may differ from these estimates. To the extent that there are material 
differences between these estimates and our actual results, our financial condition or results of operations would be 
affected. We believe that the accounting policies discussed below are critical to understanding our historical and 
future performance, as these policies relate to the more significant areas involving management’s judgments and 
estimates.

Revenue recognition

We derive our revenue primarily from subscription services and professional services. Revenue is recognized 
when control of these services is transferred to our customers, in an amount that reflects the consideration we expect 
to be entitled to in exchange for those services, net of any sales taxes.

We determine revenue recognition through the following steps:

•

•

•

•

•

identification of the contract, or contracts, with a customer;

identification of the performance obligations in the contract;

determination of the transaction price;

allocation of the transaction price to the performance obligations in the contract; and

recognition of revenue when, or as, we satisfy a performance obligation.

Subscription revenue

Subscription revenue primarily consists of fees from customers for access to our cloud-based platform and 

involves a significant volume of transactions. The Company uses automated systems to process and record these 
transactions. Subscription revenue is recognized on a ratable basis over the subscription contract term, beginning on 
the date the access to our platform is provided, as no implementation work is required, if consideration we are 
entitled to receive is considered probable of collection. Subscription contracts generally have terms of one year or 
one month, are billed in advance, and are non-cancelable. The subscription arrangements do not allow the customer 
the contractual right to take possession of the platform; as such, the arrangements are considered to be service 
contracts. 

Certain of our subscription contracts contain performance guarantees related to service continuity. To date, 

refunds related to such guarantees have been immaterial in all periods presented. 

On occasion, we sell our subscriptions to third-party resellers. The price at which we sell to the reseller is 

typically discounted, as compared to the price at which we would sell to an end customer, in order to enable the 
reseller to realize a margin on the eventual sale to the end customer. As our pricing to the reseller is fixed, and we do 
not have visibility into the pricing provided by the reseller to the end customer, the revenue is recorded net of any 
reseller margin.

70

Professional services revenue

Professional services revenue primarily includes revenue recognized from fees for consulting and training 
services. Our consulting services consist of platform configuration and use case optimization, and are primarily 
invoiced on a time and materials basis, monthly in arrears. Services revenue is recognized over time, as service 
hours are delivered. Smaller consulting engagements are on occasion provided for a fixed fee. These smaller 
consulting arrangements are typically of short duration (less than three months). In these cases, revenue is 
recognized over time, based on the proportion of hours of work performed, compared to the total hours expected to 
complete the engagement. Configuration and use case optimization services do not result in significant 
customization or modification of the software platform or user interface.

Training services are billed in advance, on a fixed-fee basis, and revenue is recognized after the training 

program is delivered, or after the customer’s right to receive training services expires.

Associated out-of-pocket travel expenses related to the delivery of professional services are typically 

reimbursed by the customer. Out-of-pocket expense reimbursements are recognized as revenue at the point in time, 
or as, the distinct performance obligation to which they relate is delivered. Out-of-pocket expenses are recognized as 
cost of professional services as incurred. 

Contracts with multiple performance obligations

Some of our contracts with customers contain multiple performance obligations. We account for individual 
performance obligations separately, as they have been determined to be distinct, i.e., the services are separately 
identifiable from other items in the arrangement and the customer can benefit from them on their own or with other 
resources that are readily available to the customer. The transaction price is allocated to the distinct performance 
obligations on a relative stand-alone selling price basis. Stand-alone selling prices are determined based on the 
prices at which we separately sell subscription, consulting, and training services, and based on our overall pricing 
objectives, taking into consideration market conditions, value of our contracts, the types of offerings sold, customer 
demographics, and other factors.

Deferred commissions

The majority of sales commissions earned by our sales force are considered incremental and recoverable costs 
of obtaining a contract with a customer. Sales commission are paid on initial contracts and on any upsell contracts 
with a customer. No sales commissions are paid on customer renewals. Sales commissions and related payroll taxes 
and fringe benefits are deferred and then amortized on a straight-line basis over a period of benefit that we have 
determined to be three years. We determined the period of benefit by taking into consideration our customer 
contracts, expected customer life, the expected life of our technology and other factors. Amortization expense is 
included in sales and marketing expense in the accompanying statements of operations and comprehensive loss. We 
evaluate the period of benefit and test for impairment on a quarterly basis and whenever events or changes in 
circumstances occur that could impact the recoverability of these assets. While we do not anticipate any significant 
changes to the period of benefit, if a significant change did occur, it may result in a material impact to our 
amortization expense in a given year. 

Deferred commissions were $91.3 million and $60.5 million as of January 31, 2022 and 2021, respectively. 

Amortization expense for deferred commissions was $43.7 million, $30.7 million, and $19.8 million for the years 
ended January 31, 2022, 2021, and 2020, respectively. No significant impairments of commissions assets were 
recorded during the years ended January 31, 2022, 2021, or 2020.

Share-based compensation

We measure and recognize compensation expense for all share-based awards granted to employees and 
directors, based on the estimated fair value of the award on the date of grant. Expense is recognized on a straight-
line basis over the vesting period of the award based on the estimated portion of the award that is expected to vest.

71

We use the Black-Scholes option pricing model to measure the fair value of stock option awards when they are 
granted. We make several estimates in determining share-based compensation expense and these estimates generally 
require significant analysis and judgment to develop. These assumptions and estimates are as follows:

Expected term. The expected term of options represents the period that share-based awards are expected to be 

outstanding. We estimate the expected term using the simplified method due to the lack of historical exercise 
activity for our company.

Risk-free interest rate. The risk-free interest rate is based on the implied yield available at the time of the option 

grant in the U.S. Treasury securities at maturity with a term equivalent to the expected term of the option.

Expected volatility. Expected volatility is based on an average volatility of stock prices for a group of publicly 

traded peer companies. In considering peer companies, we assess characteristics such as industry, state of 
development, size, and financial leverage.

Dividend yield. We have never declared or paid any cash dividends and do not plan to pay cash dividends in the 

foreseeable future, and, therefore, use an expected dividend yield of zero.

If any assumptions used in the Black-Scholes option pricing model change significantly, share-based 

compensation for future awards may differ materially compared with the awards granted previously.

In addition to the assumptions used in the Black-Scholes option pricing model, we must also estimate a 
forfeiture rate to calculate the share-based compensation expense for awards. Our forfeiture rate is derived from 
historical employee termination behavior. If the actual number of forfeitures differs from these estimates, additional 
adjustments to compensation expense will be required.

Total share-based compensation expense was $114.9 million, $72.0 million, and $37.6 million for the years 
ended January 31, 2022, 2021, and 2020, respectively. As of January 31, 2022, there was a total of $419.0 million of 
unrecognized share-based compensation expense, which is expected to be recognized over a weighted-average 
period of 3.2 years.

Recent accounting pronouncements

For further information on recent accounting pronouncements, refer to Note 2, Summary of Significant Accounting 
Policies, in the notes to our consolidated financial statements included in this Annual Report on Form 10-K. 

Item 7A. Quantitative and Qualitative Disclosures about Market Risk 

Interest rate risk

We had cash and cash equivalents totaling $449.1 million as of January 31, 2022, of which $415.1 million was 
invested in money market funds. We had cash and cash equivalents totaling $442.2 million as of January 31, 2021, 
of which $420.6 million was invested in money market funds. Our cash and cash equivalents are held for working 
capital purposes. We do not enter into investments for trading or speculative purposes.

Our cash equivalents and our investment portfolio are subject to market risk due to changes in interest rates. 
Fixed rate securities may have their market value adversely affected due to a rise in interest rates. Due in part to 
these factors, our future investment income may fall short of our expectations due to changes in interest rates or we 
may suffer losses in principal if we are forced to sell securities that decline in market value due to changes in interest 
rates. 

A hypothetical 10% relative change in interest rates during the periods presented would not have a material 

impact on the value of our cash equivalents in our consolidated financial statements.

Foreign currency exchange risk 

72

Due to our international operations, although our sales contracts are primarily denominated in U.S. dollars, we 

have foreign currency risks related to revenue denominated in other currencies, such as the Euro, British 
Pound Sterling, Australian dollar, and Canadian dollar, as well as expenses denominated in the British Pound 
Sterling and Australian dollar. Changes in the relative value of the U.S. dollar to other currencies may negatively 
affect revenue and other operating results as expressed in U.S. dollars. We have not engaged in the hedging of 
foreign currency transactions to date. We do not believe that an immediate 10% increase or decrease in the relative 
value of the U.S. dollar to other currencies would have a material effect on our operating results for the years ended 
January 31, 2022, 2021, or 2020.

73

Item 8. Financial Statements and Supplementary Data

Index to the Consolidated Financial Statements

Report of Deloitte & Touche LLP, Independent Registered Public Accounting Firm (PCAOB ID No. 34)

Report of Independent Registered Public Accounting Firm (PCAOB ID No. 238) 

Consolidated Statements of Operations and Comprehensive Loss

Consolidated Balance Sheets

Consolidated Statements of Changes in Shareholders’ Equity

Consolidated Statements of Cash Flows 

Note 1. Overview and Basis of Presentation

Note 2. Summary of Significant Accounting Policies

Note 3. Revenue from Contracts with Customers

Note 4. Deferred Commissions

Note 5. Net Loss Per Share

Note 6. Fair Value Measurements

Note 7. Property and Equipment, Net

Note 8. Business Combinations

Note 9. Goodwill and Net Intangible Assets

Note 10. Share-Based Compensation

Note 11. Income Taxes

Note 12. Leases

Note 13. Commitments and Contingencies

Note 14. 401(k) and Pension Plans

Note 15. Related Party Transactions

Note 16. Geographic Information

75

78

79

80

81

82

84

85

91

91

92

92

93

94

98

99

103

105

107

107

107

108

74

Report of Independent Registered Public Accounting Firm 

To the shareholders and the Board of Directors of Smartsheet Inc. 

Opinions on the Financial Statements and Internal Control over Financial Reporting

We have audited the accompanying consolidated balance sheets of Smartsheet Inc. and subsidiaries (the 

"Company") as of January 31, 2022 and 2021, the related consolidated statements of operations and comprehensive 
loss, changes in shareholders' equity, and cash flows, for the years then ended, and the related notes (collectively 
referred to as the "financial statements"). We also have audited the Company’s internal control over financial 
reporting as of January 31, 2022, based on criteria established in Internal Control — Integrated Framework (2013) 
issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial 
position of the Company as of January 31, 2022 and 2021, and the results of its operations and its cash flows for the 
years then ended, in conformity with accounting principles generally accepted in the United States of America. Also, 
in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting 
as of January 31, 2022, based on criteria established in Internal Control — Integrated Framework (2013) issued by 
COSO.

Basis for Opinions

The Company’s management is responsible for these financial statements, for maintaining effective internal 

control over financial reporting, and for its assessment of the effectiveness of internal control over financial 
reporting, included in the accompanying Management's Report on Internal Control over Financial Reporting. Our 
responsibility is to express an opinion on these financial statements and an opinion on the Company’s internal 
control over financial reporting based on our audits. We are a public accounting firm registered with the Public 
Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to 
the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the 
Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan 

and perform the audits to obtain reasonable assurance about whether the financial statements are free of material 
misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was 
maintained in all material respects.

Our audits of the financial statements included performing procedures to assess the risks of material 

misstatement of the financial statements, whether due to error or fraud, and performing procedures to respond to 
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in 
the financial statements. Our audits also included evaluating the accounting principles used and significant estimates 
made by management, as well as evaluating the overall presentation of the financial statements. Our audit of internal 
control over financial reporting included obtaining an understanding of internal control over financial reporting, 
assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness 
of internal control based on the assessed risk. Our audits also included performing such other procedures as we 
considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. A company’s internal control over financial reporting 
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance 
with generally accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s 
assets that could have a material effect on the financial statements.

75

Because of its inherent limitations, internal control over financial reporting may not prevent or detect 
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that 
controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies 
or procedures may deteriorate.

Critical Audit Matter

The critical audit matter communicated below is a matter arising from the current-period audit of the financial 

statements that was communicated or required to be communicated to the audit committee and that (1) relates to 
accounts or disclosures that are material to the financial statements and (2) involved our especially challenging, 
subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion 
on the financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, 
providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.

Subscription Revenue – Refer to Notes 2 and 3 to the financial statements

Critical Audit Matter Description

The Company derives its revenues predominantly from subscription services. Subscription revenue primarily 
consists of fees from customers for access to the Company’s cloud-based platform and involves a significant volume 
of transactions. The Company recognizes subscription revenue on a ratable basis over the subscription contract term, 
beginning on the date the access to their platform is provided, assuming all other revenue recognition criteria have 
been met. The Company uses automated systems to process and record subscription revenue transactions. For the 
year ended January 31, 2022, subscription revenue was $507.4 million.

We identified subscription revenue as a critical audit matter given the significant volume of transactions. This 

required increased auditor judgment and extent of audit effort, including the need to involve professionals with 
expertise in data analytics and information technology (IT).

How the Critical Audit Matter Was Addressed in the Audit

Our audit procedures related to the Company’s subscription revenue included the following, among others: 

• We tested effectiveness of certain controls within the subscription revenue business processes.

• With the assistance of our IT specialists, we identified the significant systems used to process subscription 
revenue transactions and tested the effectiveness of general IT controls over the systems, including testing 
of user access controls, change management controls, and IT operations controls.

• With the assistance of our data analytics specialists, we performed a recalculation of subscription revenue 

recorded through the Company’s relevant systems utilizing key attributes of subscription revenue 
transaction data, including the transaction price and revenue recognition timing, among others. We 
compared our recalculation of expected subscription revenue to the Company’s recorded subscription 
revenue.  

•

For a sample of subscription revenue transactions, we evaluated the accuracy of the data used in our 
recalculation of subscription revenue by comparing key attributes utilized in our recalculation to source 
documents.

• We tested the completeness of the subscription revenue transaction data by selecting transactions from 

independent sources and evaluated whether those transactions were included in the subscription revenue 
transaction data. 

• We performed audit procedures on those related accounts determined to have a significant relationship with 
subscription revenue. Such procedures included sending confirmations to customers for a selection of 
accounts receivable and making selections of cash receipts subsequent to year end and tracing them back to 
their associated invoices included in accounts receivable as of the balance sheet date. We also confirmed 
cash as of the balance sheet date and reconciled recognized subscription revenue to the audited deferred 
revenue balance.

76

/s/ Deloitte & Touche LLP 

Portland, Oregon  

March 25, 2022

We have served as the Company's auditor since fiscal 2021.

77

Report of Independent Registered Public Accounting Firm 

To the Board of Directors and Shareholders of Smartsheet Inc. 

Opinion on the Financial Statements 

We have audited the consolidated statements of operations and comprehensive loss, of changes in shareholders’ 

equity and of cash flows of Smartsheet Inc. and its subsidiaries (the “Company”) for the year ended January 31, 
2020, including the related notes (collectively referred to as the “consolidated financial statements”).  In our opinion, 
the consolidated financial statements present fairly, in all material respects, the results of operations and cash flows 
of the Company for the year ended January 31, 2020 in conformity with accounting principles generally accepted in 
the United States of America. 

Basis for Opinion 

These consolidated financial statements are the responsibility of the Company's management.  Our 

responsibility is to express an opinion on the Company’s consolidated financial statements based on our audit.  We 
are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) 
(PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the 
PCAOB.  

We conducted our audit of these consolidated financial statements in accordance with the standards of the 
PCAOB.  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether 
the consolidated financial statements are free of material misstatement, whether due to error or fraud.  

Our audit included performing procedures to assess the risks of material misstatement of the consolidated 
financial statements, whether due to error or fraud, and performing procedures that respond to those risks.  Such 
procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated 
financial statements.  Our audit also included evaluating the accounting principles used and significant estimates 
made by management, as well as evaluating the overall presentation of the consolidated financial statements.  We 
believe that our audit provides a reasonable basis for our opinion.  

/s/ PricewaterhouseCoopers LLP 

Seattle, Washington

March 31, 2020

We served as the Company's auditor from 2012 to 2020.

78

SMARTSHEET INC.

Consolidated Statements of Operations and Comprehensive Loss
(in thousands, except per share data)

Revenue

Subscription

Professional services

Total revenue

Cost of revenue

Subscription

Professional services

Total cost of revenue

Gross profit

Operating expenses

Research and development

Sales and marketing

General and administrative

Total operating expenses

Loss from operations

Interest income 

Other income (expense), net

Loss before income tax provision (benefit)

Income tax provision (benefit)

Net loss and comprehensive loss

Net loss per share, basic and diluted

Year Ended January 31,

2022

2021

2020

$ 

507,375  $ 

352,782  $ 

244,058 

43,457 

550,832 

32,731 

385,513 

26,824 

270,882 

77,460 

39,013 

116,473 

434,359 

165,440 

329,751 

109,204 

604,395 

59,374 

26,165 

85,539 

32,707 

20,193 

52,900 

299,974 

217,982 

118,722 

230,281 

71,443 

420,446 

95,469 

176,060 

50,227 

321,756 

(170,036) 

(120,472) 

(103,774) 

48 

(813) 

1,444 

296 

8,410 

(462) 

(170,801) 

(118,732) 

(95,826) 

296 

(3,753) 

114 

$ 

$ 

(171,097)  $ 

(114,979)  $ 

(95,940) 

(1.36)  $ 

(0.95)  $ 

(0.85) 

Weighted-average shares outstanding used to compute net loss per share, basic 
and diluted

125,632 

120,663 

112,991 

See notes to consolidated financial statements.

79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SMARTSHEET INC.

Consolidated Balance Sheets
(in thousands, except share data)

Assets
Current assets

Cash and cash equivalents
Accounts receivable, net of allowances of $7,561 and $6,933, respectively
Prepaid expenses and other current assets

Total current assets

Restricted cash
Deferred commissions
Property and equipment, net
Operating lease right-of-use assets
Intangible assets, net
Goodwill
Other long-term assets

Total assets

Liabilities and shareholders’ equity
Current liabilities

Accounts payable
Accrued compensation and related benefits
Other accrued liabilities
Operating lease liabilities, current
Deferred revenue

Total current liabilities

Operating lease liabilities, non-current
Deferred revenue, non-current
Other long-term liabilities

Total liabilities

Commitments and contingencies (Note 13)
Shareholders’ equity:

January 31,

2022

2021

$ 

449,074  $ 
151,138 
34,390 
634,602 
17 
91,312 
36,835 
67,171 
44,096 
125,605 
3,194 

$  1,002,832  $ 

$ 

1,506  $ 
66,744 
18,901 
18,003 
332,285 
437,439 
58,237 
2,377 
— 
498,053 

442,200 
102,648 
13,524 
558,372 
18 
60,529 
28,613 
81,081 
54,139 
125,605 
3,432 
911,789 

2,851 
47,861 
17,263 
17,059 
222,689 
307,723 
71,925 
1,308 
3,904 
384,860 

Preferred stock, no par value; 10,000,000 shares authorized, no shares issued or outstanding as 
of January 31, 2022 and January 31, 2021

Class A common stock, no par value; 500,000,000 shares authorized, 127,809,525 shares 
issued and outstanding as of January 31, 2022; 500,000,000 shares authorized, 123,272,902 
shares issued and outstanding as of January 31, 2021

Class B common stock, no par value; 500,000,000 shares authorized, no shares issued and 
outstanding as of January 31, 2022; 500,000,000 shares authorized, no shares issued and 
outstanding as of January 31, 2021
Additional paid-in capital
Accumulated deficit

Total shareholders’ equity
Total liabilities and shareholders’ equity

— 

— 

— 

— 

— 
1,047,313 
(542,534) 
504,779 
$  1,002,832  $ 

— 
898,366 
(371,437) 
526,929 
911,789 

See notes to consolidated financial statements.

80

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SMARTSHEET INC.

Consolidated Statements of Changes in Shareholders’ Equity
(dollars in thousands)

Balances at January 31, 2019

 104,971,443  $ 

—  $  327,510  $ 

(160,518)  $ 

166,992 

Common Stock (Class A 
and B)

Shares

Amount

Additional 
Paid-in
Capital

Accumulated 
Deficit

Total 
Shareholders’ 
Equity

  4,197,716 

— 

25,519 

Issuance of common stock under employee stock 
plans

Issuance of common stock in connection with 
follow-on public offering, net of underwriting 
discounts, commissions and issuance costs

Share-based compensation expense

Net loss and comprehensive loss

Balances at January 31, 2020

  9,025,000 

— 

— 

 118,194,159 

Issuance of common stock under employee stock 
plans

  4,435,143 

Taxes paid related to net share settlement of 
equity awards

Issuance of restricted stock awards, net of 
cancellations

Issuance of common stock for acquisition

Share-based compensation expense

Net loss and comprehensive loss

Balances at January 31, 2021

— 

92,318 

551,282 

— 

— 

 123,272,902 

Issuance of common stock under employee stock 
plans

  4,536,623 

Taxes paid related to net share settlement of 
equity awards

Share-based compensation expense

Net loss and comprehensive loss

Balances at January 31, 2022

— 

— 

— 

— 

— 

— 

(95,940) 

(256,458) 

— 

— 

— 

— 

— 

(114,979) 

(371,437) 

— 

— 

— 

25,519 

378,982 

38,507 

(95,940) 

514,060 

30,330 

(2,150) 

— 

25,872 

73,796 

(114,979) 

526,929 

38,248 

(6,171) 

116,870 

(171,097) 

378,982 

38,507 

— 

770,518 

30,330 

(2,150) 

— 

25,872 

73,796 

— 

898,366 

38,248 

(6,171) 

116,870 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

 127,809,525  $ 

—  $ 1,047,313  $ 

(542,534)  $ 

504,779 

— 

(171,097) 

See notes to consolidated financial statements.

81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SMARTSHEET INC.

Consolidated Statements of Cash Flows 
(in thousands)

Cash flows from operating activities

Net loss

Adjustments to reconcile net loss to net cash used in operating activities:

Share-based compensation expense

Depreciation and amortization

Amortization of deferred commission costs

Unrealized foreign currency (gain) loss

Loss on disposal of assets

Non-cash operating lease costs

Changes in operating assets and liabilities:

Accounts receivable

Prepaid expenses and other current assets

Operating lease right-of-use assets

Other long-term assets

Accounts payable

Other accrued liabilities

Accrued compensation and related benefits

Deferred commissions

Other long-term liabilities

Deferred revenue

Operating lease liabilities

Net cash used in operating activities

Cash flows from investing activities

Purchases of short-term investments

Proceeds from early termination of short-term investments

Purchases of long-term investments

Proceeds from maturity of investments

Purchases of property and equipment

Proceeds from sale of property and equipment

Capitalized internal-use software development costs

Purchases of intangible assets

Payments for business acquisitions, net of cash acquired

Net cash used in investing activities

Cash flows from financing activities

Proceeds from follow-on offering of common stock, net of underwriters' discounts and commissions

Payments on principal of finance leases

Payments of deferred offering costs

Proceeds from exercise of stock options

Taxes paid related to net share settlement of restricted stock units

Proceeds from Employee Stock Purchase Plan

Net cash provided by financing activities

Effects of changes in foreign currency exchange rates on cash, cash equivalents, and restricted cash

Net increase (decrease) in cash, cash equivalents, and restricted cash

Cash, cash equivalents, and restricted cash at beginning of period

Cash, cash equivalents, and restricted cash at end of period

82

Year Ended January 31,

2022

2021

2020

$ (171,097)  $ (114,979)  $  (95,940) 

  114,900 

21,765 

43,680 

1,048 

— 

71,750 

17,255 

30,691 

(161) 

268 

37,493 

13,449 

19,806 

82 

— 

14,905 

11,924 

7,971 

(48,575) 

(43,112) 

(25,965) 

(19,884) 

(3,678) 

(3,909) 

— 

467 

(1,331) 

1,950 

19,906 

— 

(12,173) 

(5,819) 

(4,915) 

5,543 

5,811 

(339) 

3,593 

5,840 

11,994 

(74,463) 

(42,965) 

(39,046) 

(3,904) 

  110,664 

3,904 

60,534 

(13,543) 

(7,699) 

(1,003) 

61,646 

5,631 

(3,512) 

(15,648) 

(10,870) 

— 

— 

(1,000) 

— 

— 

  (100,532) 

50,532 

— 

— 

— 

(1,000) 

50,000 

(10,563) 

(4,176) 

(5,153) 

— 

1,250 

— 

(6,706) 

(7,608) 

(6,699) 

(31) 

— 

— 

— 

  (125,055) 

(26,659) 

(18,300) 

(85,057) 

(90,043) 

— 

— 

— 

— 

  379,828 

(4,129) 

(4,167) 

(59) 

(798) 

19,132 

17,373 

15,905 

(6,171) 

(2,150) 

— 

17,380 

30,341 

(1,197) 

14,758 

11,254 

25,793 

  402,022 

471 

(25) 

7,332 

(74,441) 

  301,084 

  442,348 

  516,789 

  215,705 

$  449,680  $  442,348  $  516,789 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Supplemental disclosures

Cash paid for interest

Cash paid for income taxes

Purchases of fixed assets under finance leases

Right-of-use assets obtained in exchange for operating lease liabilities

Accrued purchases of property and equipment (including internal-use software)

Deferred offering costs, accrued but not yet paid

Share-based compensation capitalized in internal-use software development costs

$ 

—  $ 

114  $ 

196 

— 

994 

1,164 

— 

1,970 

168 

— 

1,080 

— 

1,986 

35,415 

12,173 

243 

106 

2,364 

1,155 

60 

1,014 

— 

Fair value of shares issued as consideration for acquisition

— 

25,872 

See notes to consolidated financial statements.

83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SMARTSHEET INC.

Notes to Consolidated Financial Statements

1. Overview and Basis of Presentation

Description of business

Smartsheet Inc. (the “Company,” “we,” “our”) was incorporated in the State of Washington in 2005, and is 
headquartered in Bellevue, Washington. The Company is a leading enterprise platform for dynamic work, enabling 
teams and organizations of all sizes to plan, capture, manage, automate, and report on work at scale, resulting in 
more efficient processes and better business outcomes. Customers access their accounts online via a web-based 
interface or a mobile application. Some customers also purchase the Company’s professional services, which 
primarily consist of consulting and training services. 

Collapse of dual class common stock structure

On September 19, 2019, all outstanding shares of the Company’s Class B common stock automatically 
converted into the same number of shares of the Company's Class A common stock, pursuant to the terms of the 
Company's amended and restated articles of incorporation (the “Articles”). No additional shares of Class B common 
stock will be issued following this conversion. 

The conversion occurred pursuant to the Articles, which provide that each share of Class B common stock 
would convert automatically, without further action by the Company, into one share of Class A common stock at the 
close of business on the date on which the outstanding shares of Class B common stock represented less than 15% of 
the aggregate number of shares of Class A common stock and Class B common stock then outstanding. In 
accordance with the Articles, the shares of Class B common stock that converted as a result of the automatic 
conversion were retired and will not be reissued by the Company.

Follow-on offering

On June 14, 2019, we completed a public equity offering in which we issued and sold 9,025,000 shares of Class 
A common stock, inclusive of the exercised over-allotment option, at a public offering price of $43.50 per share. In 
addition, 5,810,000 shares of the Company’s common stock were sold by selling shareholders of the Company, 
inclusive of the over-allotment, as part of this offering. We received net proceeds of $379.0 million after deducting 
underwriting discounts and commissions of $12.8 million and other issuance costs of $0.9 million. We did not 
receive any proceeds from the sale of common stock by selling shareholders.

Basis of presentation

The accompanying consolidated financial statements have been prepared in conformity with accounting 

principles generally accepted in the United States of America (“GAAP”), and applicable rules and regulations of the 
Securities and Exchange Commission (“SEC”) regarding financial reporting. The Company’s fiscal year ends on 
January 31.

The consolidated financial statements include the results of Smartsheet Inc. and its wholly owned subsidiaries, 
which are located in the United States, the United Kingdom, Australia, Germany, and Costa Rica. All intercompany 
balances and transactions have been eliminated upon consolidation.

In the opinion of management, the information contained herein reflects all adjustments necessary for a fair 

presentation of our consolidated financial statements. All such adjustments are of a normal, recurring nature. 

84

Use of estimates

The preparation of the consolidated financial statements in conformity with GAAP requires management to 
make estimates, judgments, and assumptions that affect the reported amounts of assets and liabilities, disclosure of 
contingent assets and liabilities at the date of the consolidated financial statements, and the reported amounts of 
revenue and expenses during the reporting periods. The Company bases its estimates on historical experience and on 
other assumptions that its management believes are reasonable under the circumstances. Actual results could differ 
from those estimates. The Company’s most significant estimates and judgments involve revenue recognition with 
respect to the allocation of transaction consideration for the Company’s offerings; determination of the amortization 
period for capitalized sales commission costs; and the measurement of fair values of share-based compensation 
award grants, among others.

Liquidity

The Company continues to be subject to the risks and challenges associated with companies at a similar stage of 

development, including the ability to raise additional capital to support future growth. Since inception through 
January 31, 2022, the Company has incurred losses from operations and accumulated a deficit of $542.5 million. 
The Company finances its operations primarily through payments received from customers for subscriptions and 
professional services, net proceeds received through sales of equity securities, option exercises, and contributions 
from our 2018 Employee Stock Purchase Plan (“ESPP”). The Company believes its existing cash will be sufficient 
to meet its working capital and capital expenditure needs for at least the next 12 months.

2. Summary of Significant Accounting Policies

Segment information

The Company operates as one operating segment. The Company’s chief operating decision maker is its Chief 

Executive Officer, who reviews consolidated financial information for purposes of making operating decisions, 
assessing financial performance, and allocating resources.

Revenue recognition

The Company derives its revenue primarily from subscription services and professional services. Revenue is 
recognized when control of these services is transferred to the Company’s customers, in an amount that reflects the 
consideration the Company expects to be entitled to in exchange for those services, net of any sales taxes.

The Company determines revenue recognition through the following steps:

•

•

•

•

•

identification of the contract, or contracts, with a customer;

identification of the performance obligations in the contract;

determination of the transaction price;

allocation of the transaction price to the performance obligations in the contract; and

recognition of revenue when, or as, the Company satisfies a performance obligation.

Subscription revenue

Subscription revenue primarily consists of fees from customers for access to the Company’s cloud-based 
platform and involves a significant volume of transactions. The Company uses automated systems to process and 
record these transactions. Subscription revenue is recognized on a ratable basis over the subscription contract term, 
beginning on the date the access to the Company’s platform is provided, as no implementation work is required, if 
consideration the Company is entitled to receive is probable of collection. Subscription contracts generally have 
terms of one year or one month, are billed in advance, and are non-cancelable. The subscription arrangements do not 
allow the customer the contractual right to take possession of the platform; as such, the arrangements are considered 
to be service contracts. 

85

Certain of the Company’s subscription contracts contain performance guarantees related to service continuity. 

To date, refunds related to such guarantees have been immaterial in all periods presented. 

On occasion, the Company sells its subscriptions to third-party resellers. The price at which the Company sells 

to the reseller is typically discounted, as compared to the price at which the Company would sell to an end customer, 
in order to enable the reseller to realize a margin on the eventual sale to the end customer. As our pricing to the 
reseller is fixed, and the Company does not have visibility into the pricing provided by the reseller to the end 
customer, the revenue is recorded net of any reseller margin.

Professional services revenue

Professional services revenue primarily includes revenue recognized from fees for consulting and training 
services. The Company’s consulting services consist of platform configuration and use case optimization, and are 
primarily invoiced on a time and materials basis, monthly in arrears. Services revenue is recognized over time, as 
service hours are delivered. Smaller consulting engagements are, on occasion, provided for a fixed fee. These 
smaller consulting arrangements are typically of short duration (less than three months). In these cases, revenue is 
recognized over time, based on the proportion of hours of work performed, compared to the total hours expected to 
complete the engagement. Configuration and use case optimization services do not result in significant 
customization or modification of the software platform or user interface.

Training services are billed in advance, on a fixed-fee basis, and revenue is recognized after the training 

program is delivered, or after the customer’s right to receive training services expires.

Associated out-of-pocket travel expenses related to the delivery of professional services are typically 

reimbursed by the customer. Out-of-pocket expense reimbursements are recognized as revenue at the point in time, 
or as the distinct performance obligation to which they relate is delivered. Out-of-pocket expenses are recognized as 
cost of professional services as incurred. 

Contracts with multiple performance obligations

Some of the Company’s contracts with customers contain multiple performance obligations. The Company 
accounts for individual performance obligations separately, as they have been determined to be distinct, i.e., the 
services are separately identifiable from other items in the arrangement and the customer can benefit from them on 
their own or with other resources that are readily available to the customer. The transaction price is allocated to the 
distinct performance obligations on a relative stand-alone selling price basis. Stand-alone selling prices are 
determined based on the prices at which the Company separately sells subscription, consulting, and training services, 
and based on the Company’s overall pricing objectives, taking into consideration market conditions, value of the 
Company’s contracts, the types of offerings sold, customer demographics, and other factors.

Accounts receivable and allowance for doubtful accounts

Accounts receivable are primarily comprised of trade receivables that are recorded at the invoice amount, net of 

an allowance for doubtful accounts. Subscription fees billed in advance of the related subscription term represent 
contract liabilities and are presented as accounts receivable and deferred revenues upon establishment of the 
unconditional right to invoice, typically upon signing of the non-cancelable service agreement. Our typical payment 
terms provide for customer payment within 30 days of the invoice date.

The allowance for doubtful accounts is based on the Company’s estimated expected credit losses derived upon 

assessment of various factors including historical trends on collectibility, composition of accounts receivable by 
aging, current market conditions, reasonable and supportable forecasts of future economic conditions, and other 
factors. The estimated credit losses are recorded to the allowance for doubtful accounts in the consolidated balance 
sheets, with an offsetting decrease in related deferred revenue and a reduction of revenue or charge to general and 
administrative expense in the consolidated statements of operations and comprehensive loss.

86

Activity related to the Company’s allowance for doubtful accounts was as follows (in thousands):

Beginning balance

Additions

Write-offs

Ending balance

Deferred revenue

January 31,

2022

2021

2020

$ 

6,933  $ 

2,989  $ 

1,234 

7,700 

6,540 

3,384 

(7,072) 

(2,596) 

(1,629) 

$ 

7,561  $ 

6,933  $ 

2,989 

Deferred revenue consists of customer billings and payments in advance of revenue being recognized from the 
Company’s contracts. The Company typically invoices its customers annually in advance for its subscription-based 
contracts. Deferred revenue and accounts receivable are recorded at the beginning of a new subscription term. For 
some customers, the Company invoices in monthly, quarterly, semi-annual, or multi-year installments and, 
therefore, the deferred revenue balance does not necessarily represent the total contract value of all non-cancelable 
subscription agreements. Deferred revenue anticipated to be recognized during the succeeding 12-month period is 
recorded as deferred revenue and the remaining portion is recorded as deferred revenue, non-current in our 
consolidated balance sheets.

Deferred commissions

The majority of sales commissions earned by the Company’s sales force are considered incremental and 

recoverable costs of obtaining a contract with a customer. Sales commissions are paid on initial contracts and on any 
upsell contracts with a customer. No sales commissions are paid on customer renewals. Sales commissions and 
related payroll taxes and fringe benefits are deferred and then amortized on a straight-line basis over a period of 
benefit that the Company has determined to be three years. The Company determined the period of benefit by taking 
into consideration its customer contracts, expected customer life, the expected life of its technology, and other 
factors. Amortization expense is included in sales and marketing expense in the accompanying statements of 
operations and comprehensive loss. The Company evaluates the period of benefit and tests for impairment on a 
quarterly basis and whenever events or changes in circumstances occur that could impact the recoverability of these 
assets. 

Overhead allocations 

The Company allocates shared costs, such as facilities (including lease costs, utilities, and depreciation on 
equipment shared by all departments), and information technology costs to all departments based on headcount. As 
such, allocated shared costs are reflected in each cost of revenue and operating expense category. 

Cash, cash equivalents, and short-term investments

The Company considers all highly liquid investments with an original maturity of three months or less from 

date of purchase to be cash equivalents. Investments with terms greater than three months but less than or equal to 
twelve months are included in short-term investments. Interest income earned on cash, cash equivalents, and short-
term investments is recorded in interest income in the accompanying consolidated statements of operations and 
comprehensive loss. 

Restricted cash

Restricted cash as of January 31, 2022 and January 31, 2021 was $0.6 million and $0.1 million, respectively, 
primarily related to Australian employee contributions to our 2018 ESPP. Restricted cash as of January 31, 2020 
consisted of $0.9 million related to security deposits for the Company’s Bellevue, Boston, London, and Edinburgh 
leases. 

87

 
 
 
 
 
 
Cash as reported on the consolidated statements of cash flows includes the aggregate amounts of cash and cash 

equivalents and restricted cash as shown on the consolidated balance sheets. Cash as reported on the consolidated 
statements of cash flows consists of the following (in thousands):

Cash and cash equivalents

Restricted cash included in prepaid expenses and other current assets

Restricted cash

January 31,

2022

2021

2020

$ 449,074  $ 442,200  $ 515,924 

589 

17 

130 

18 

— 

865 

Total cash, cash equivalents, and restricted cash shown in the consolidated statements of 
cash flows

$ 449,680  $ 442,348  $ 516,789 

Business combinations

When we acquire a business, the purchase price is allocated to the assets acquired and liabilities assumed based 

on their estimated fair values as of the acquisition date. Any residual purchase price is recorded as goodwill. The 
allocation of the purchase price requires management to make significant estimates in determining the fair values of 
the assets acquired and liabilities assumed, especially with respect to the identifiable intangible assets. These 
estimates can include, but are not limited to, the cash flows that an asset is expected to generate in the future, the 
appropriate weighted-average cost of capital, the cost savings expected to be derived from acquiring an asset, its 
expected remaining economic useful life, and the appropriate discount rate to employ in the valuation analyses in 
order to properly account for the risk associated with the asset’s expected future cash flows. These estimates are 
inherently uncertain. During the measurement period, which may be up to one year from the acquisition date, 
adjustments to the fair value of these tangible and intangible assets acquired and liabilities assumed may be 
recorded, with the corresponding offset to goodwill. Upon the conclusion of the measurement period or final 
determination of the fair value of assets acquired or liabilities assumed, whichever comes first, any subsequent 
adjustments are recorded to our consolidated statements of operations and comprehensive loss.

Acquisition costs, such as legal and consulting fees, are expensed as incurred. 

Goodwill and acquired intangible assets

The Company evaluates goodwill for impairment at the reporting unit level on an annual basis (September 1), or 

whenever events or changes in circumstances indicate that impairment may exist. Events or changes in 
circumstances which could trigger an impairment review include, but are not limited to, a significant adverse change 
in customer demand or business climate or a significant decrease in expected cash flows. When evaluating goodwill 
for impairment, the Company may first perform a qualitative assessment to determine whether it is more likely than 
not that a reporting unit is impaired. If the Company does not perform a qualitative assessment, or if the Company 
determines that it is not more likely than not that the fair value of the reporting unit exceeds its carrying amount, the 
Company calculates the estimated fair value of the reporting unit. If the carrying amount of the reporting unit 
exceeds the estimated fair value, an impairment charge is recorded to reduce the carrying value to the estimated fair 
value. No impairment charges were recorded for the years ended January 31, 2022, 2021, or 2020. 

Acquired intangible assets consist of identifiable intangible assets, primarily software technology and customer 

relationships, resulting from our acquisitions. Intangible assets are recorded at fair value on the date of acquisition 
and amortized over their estimated useful lives.

88

 
 
 
 
 
 
Property and equipment

Property and equipment are recorded at cost, net of accumulated depreciation and amortization. Depreciation is 

computed using the straight-line method over the following estimated useful lives:

Computer equipment

Computer software

Furniture and fixtures

3 years

3 years

5-7 years

Leasehold improvements are amortized over the shorter of the expected useful lives of the assets or the related 
lease term. Maintenance and repairs that do not improve or extend the lives of the respective assets are expensed as 
incurred.

Internal-use software development costs

The Company capitalizes certain qualifying costs incurred during the application development stage in 
connection with the development of internal-use software. Costs related to preliminary project activities and post-
implementation activities are expensed in research and development (“R&D”) as incurred. R&D expenses consist 
primarily of employee-related costs, software-related costs, allocated overhead, and costs of outside services used to 
supplement our internal staff. 

Internal-use software costs of $8.6 million and $9.5 million were capitalized in the years ended January 31, 
2022 and 2021, respectively. All capitalized costs related to costs incurred during the application development stage 
of software development for the Company’s platform to which subscriptions are sold. 

Capitalized internal-use software costs are included within property and equipment, net on the consolidated 
balance sheets, and are amortized over the estimated useful life of the software, which is typically three years. The 
related amortization expense is recognized in the consolidated statements of operations and comprehensive loss 
within the function that receives the benefit of the developed software. Amortization expense of capitalized internal-
use software costs totaled $5.7 million, $3.6 million, and $2.3 million for the years ended January 31, 2022, 2021, 
and 2020, respectively. 

Leases

We determine if an arrangement is a lease at inception, and leases are classified at commencement as either 

operating or finance leases. 

Right-of-use (“ROU”) assets and lease liabilities are recognized at commencement date based on the present 
value of the future minimum lease payments over the lease term. ROU assets also include any lease payments made. 
Operating lease ROU assets are presented separately in long-term assets and finance lease ROU assets are included 
in property and equipment, net on our consolidated balance sheets. As our operating leases do not provide an 
implicit rate, we use our incremental borrowing rate based on information available at the commencement date in 
determining the present value of future payments. This rate is an estimate of the collateralized borrowing rate we 
would incur on our future lease payments over a similar term based on the information available at commencement 
date. Our lease terms may include options to extend or terminate the lease when it is reasonably certain that we will 
exercise that option. At January 31, 2022, we did not include any options to extend leases in our lease terms as we 
were not reasonably certain to exercise them. The Company’s lease agreements do not contain residual value 
guarantees or covenants.

We utilize certain practical expedients and policy elections available under the lease accounting standard. 
Leases with a term of one year or less are not recognized on our consolidated balance sheets; we recognize lease 
expense for these leases on a straight-line basis over the lease term. Additionally, we have elected to include non-
lease components with lease components for contracts containing real estate leases for the purpose of calculating 
lease ROU assets and liabilities, to the extent that they are fixed. Non-lease components that are not fixed are 
expensed as incurred as variable lease payments. Our real estate operating leases typically include non-lease 
components such as common-area maintenance costs. 

89

Impairment of long-lived assets

Long-lived assets, such as property and equipment, intangible assets, operating lease ROU assets, and internal-

use software development costs, are reviewed for impairment whenever events or changes in circumstances indicate 
that the carrying amount of an asset group may not be recoverable. Recoverability of an asset group is measured by 
comparing the carrying amount to the estimated undiscounted future cash flows expected to be generated. If the 
carrying amount exceeds the undiscounted cash flows, the assets are determined to be impaired and an impairment 
charge is recognized as the amount by which the carrying amount exceeds its fair value. No significant impairments 
of long-lived assets were recorded during any of the periods presented.

Self-funded health insurance

The Company’s health insurance plan is partially self-funded. To reduce its risk related to high-dollar claims, 

the Company maintains individual and aggregate stop-loss insurance. The Company estimates its exposure for 
claims incurred but not paid at the end of each reporting period and uses historical claims data to estimate its self-
insurance liability. As of January 31, 2022 and 2021, the Company’s net self-insurance reserve estimate was 
$2.3 million and $1.3 million, respectively, included in other accrued liabilities in the accompanying consolidated 
balance sheets. 

Advertising expenses

Advertising and marketing costs are expensed as incurred, and are included in sales and marketing expense in 
the consolidated statements of operations and comprehensive loss. Advertising and marketing expenses, inclusive of 
lead generation costs, were $55.6 million, $31.6 million, and $35.5 million for the years ended January 31, 2022, 
2021, and 2020, respectively.

Deferred offering costs

Deferred offering costs of $0.9 million were offset against proceeds upon the closing of the follow-on offering 

on June 14, 2019.

Share-based compensation

The Company measures and recognizes compensation expense for all share-based awards granted to employees 

and directors, based on the estimated fair value of the award on the date of grant. Expense is recognized on a 
straight-line basis over the vesting period of the award based on the estimated portion of the award that is expected 
to vest.

The Company uses the Black-Scholes option pricing model to measure the fair value of stock option awards 

when they are granted. The Company makes several estimates in determining share-based compensation and these 
estimates generally require significant analysis and judgment to develop. 

Income taxes

Income taxes are accounted for using the asset and liability method. Under this method, the Company 
recognizes deferred tax assets and liabilities for the expected future tax consequences of temporary differences 
between the carrying amounts and the tax basis of assets and liabilities. Deferred tax assets and liabilities are 
measured using the enacted tax rates expected to apply to taxable income in the years in which the temporary 
differences are expected to be recovered or settled. The Company records a valuation allowance to reduce deferred 
tax assets to an amount for which realization is more likely than not.

The Company evaluates and accounts for uncertain tax positions using a two-step approach. The first step is to 

evaluate if the weight of available evidence indicates that it is more likely than not that the tax position will be 
sustained in an audit. The second step is to measure the tax benefit as the largest amount that is more than 50% 
likely to be realized upon ultimate settlement. The Company reflects interest and penalties related to income tax 
liabilities as a component of income tax expense. 

90

Concentrations of risk and significant customers

Financial instruments that potentially subject the Company to concentrations of credit risk are primarily cash, 

cash equivalents, and accounts receivable. The Company maintains its cash accounts with financial institutions 
where deposits, at times, exceed the Federal Deposit Insurance Corporation (“FDIC”) limits.

No individual customer represented more than 10% of accounts receivable as of January 31, 2022 or 2021. No 

individual customer represented more than 10% of revenue for the years ended January 31, 2022, 2021, or 2020.

Net loss per share

The Company calculates basic net loss per share by dividing net loss by the weighted-average number of the 
Company’s common stock shares outstanding during the respective period. The Company calculates diluted net loss 
per share by adjusting basic net loss per share for the potential dilutive impacts of outstanding stock options, 
restricted stock units (“RSUs”), and shares issuable pursuant to our ESPP. The denominator of the diluted net loss 
per share calculation is adjusted for these securities if the impact of doing so increases net loss per share. During the 
periods presented, the impact is to decrease net loss per share and therefore the Company is precluded from 
adjusting its calculation for these securities. As a result, diluted net loss per share is calculated using the same 
formula as basic net loss per share.

Recent accounting pronouncements not yet adopted

In October 2021, the Financial Accounting Standards Board issued Accounting Standards Update 2021-08, 
Accounting for Contract Assets and Contract Liabilities from Contracts with Customers. The new guidance requires 
contract assets and contract liabilities acquired in a business combination to be recognized in accordance with 
Accounting Standards Codification (“ASC”) Topic 606 as if the acquirer had originated the contracts. The standard 
is effective for fiscal years beginning after December 15, 2022, including interim periods within those fiscal years. 
Early adoption is permitted. The Company does not expect adoption of this standard to have a material effect on the 
Company’s consolidated financial statements.

3. Revenue from Contracts with Customers

During the years ended January 31, 2022, 2021, and 2020 the Company recognized $216.6 million, $155.2 
million, and $93.0 million of subscription revenue, respectively, and $4.8 million, $3.4 million, and $2.1 million of 
professional services revenue, respectively, which were included in the deferred revenue balance as of January 31, 
2022, 2021, and 2020, respectively. 

As of January 31, 2022, approximately $388.6 million of revenue, including amounts already invoiced and 
amounts contracted but not yet invoiced, was expected to be recognized from remaining performance obligations, of 
which $383.1 million related to subscription services and $5.5 million related to professional services. 
Approximately 91% of revenue related to remaining performance obligations is expected to be recognized in the 
next 12 months.

4. Deferred Commissions

Deferred commissions were $91.3 million and $60.5 million as of January 31, 2022 and 2021, respectively. 

Amortization expense for deferred commissions was $43.7 million, $30.7 million, and $19.8 million for the 
years ended January 31, 2022, 2021, and 2020, respectively. Deferred commissions are amortized over a period of 
three years and the amortization expense is recorded in sales and marketing on the Company’s consolidated 
statements of operations and comprehensive loss. No significant impairments of commissions assets were recorded 
during the years ended January 31, 2022, 2021, or 2020.

91

5. Net Loss Per Share 

The following tables present calculations for basic and diluted net loss per share (in thousands, except per share 

data):

Numerator:

Net loss

Denominator:

Year Ended January 31,

2022

2021

2020

$ 

(171,097)  $ 

(114,979)  $ 

(95,940) 

Weighted-average common shares outstanding 

125,632 

120,663 

112,991 

Net loss per share, basic and diluted

$ 

(1.36)  $ 

(0.95)  $ 

(0.85) 

The following outstanding shares of common stock equivalents (in thousands) as of the periods presented were 

excluded from the computation of diluted net loss per share for the periods presented because the impact of 
including them would have been anti-dilutive:

Shares subject to outstanding common stock awards

Shares issuable pursuant to the Employee Stock Purchase Plan

Total potentially dilutive shares

6. Fair Value Measurements

Year Ended January 31,

2022

2021

2020

11,855 

52 

11,907 

11,299 

162 

11,461 

12,215 

165 

12,380 

Assets and liabilities recorded at fair value in the consolidated financial statements are categorized based upon 

the level of judgment associated with the inputs used to measure their fair value. The lowest level of significant 
input determines the placement of the fair value measurement within the following hierarchical levels:

•

•

•

Level 1: Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active 
markets.

Level 2: Observable inputs, other than Level 1 prices, such as quoted prices for similar assets or liabilities, 
quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by 
observable market data for substantially the full term of the assets or liabilities.

Level 3: Unobservable inputs that are supported by little or no market activity. 

92

 
 
 
 
 
 
 
 
 
 
 
 
Assets and liabilities measured at fair value on a recurring basis

The following tables present information about the Company’s financial assets and liabilities that are measured 

at fair value and indicates the fair value hierarchy of the valuation inputs used (in thousands):

January 31, 2022

Level 1

Level 2

Level 3

Total

Assets:

Cash equivalents:

Money market funds

Total assets

Assets:

Cash equivalents:

Money market funds

Total assets

$ 

$ 

$ 

$ 

378,294  $ 

378,294  $ 

—  $ 

—  $ 

—  $ 

378,294 

—  $ 

378,294 

January 31, 2021

Level 1

Level 2

Level 3

Total

378,281  $ 

378,281  $ 

—  $ 

—  $ 

—  $ 

378,281 

—  $ 

378,281 

The carrying amounts of certain financial instruments, including cash held in banks, accounts receivable, and 

accounts payable, approximate fair value due to their short-term maturities and are excluded from the fair value 
tables above.

It is the Company’s policy to recognize transfers of assets and liabilities between levels of the fair value 
hierarchy at the end of a reporting period. The Company does not transfer out of Level 3 and into Level 2 until 
observable inputs become available and reliable. There were no transfers between fair value measurement levels 
during the years ended January 31, 2022 or 2021.

Assets and liabilities measured at fair value on a non-recurring basis

See Note 8, Business Combinations, and Note 9, Goodwill and Net Intangible Assets, of these notes to our 
consolidated financial statements for fair value measurements of certain assets and liabilities recorded at fair value 
on a non-recurring basis.

7. Property and Equipment, Net

Property and equipment, net consists of the following (in thousands):

Computer equipment

Computer software, purchased and developed

Furniture and fixtures

Leasehold improvements

Total property and equipment

Less: accumulated depreciation

Total property and equipment, net

January 31,

2022

2021

$ 

13,728  $ 

27,663 

9,082 

9,969 

60,442 

(23,607) 

$ 

36,835  $ 

9,630 

21,876 

7,662 

5,500 

44,668 

(16,055) 

28,613 

Depreciation expense was $10.9 million, $11.0 million, and $10.7 million for the years ended January 31, 2022, 

2021, and 2020, respectively.

93

 
 
 
 
 
 
 
 
 
 
As of January 31, 2022 and 2021, we had no equipment under finance leases. We did not recognize depreciation 

expense related to finance leases during the year ended January 31, 2022. Depreciation expense related to finance 
leases, which is included in total depreciation expense described immediately above, was $3.1 million and $4.3 
million for the years ended January 31, 2021 and 2020, respectively. 

8. Business Combinations

Brandfolder 

On September 14, 2020, we acquired 100% of the outstanding equity of Brandfolder, Inc. (“Brandfolder”), a 

Delaware corporation, pursuant to an Agreement and Plan of Merger (the “Brandfolder Merger Agreement”). 
Combining Brandfolder capabilities with Smartsheet creates dynamic solutions that manage workflows around 
content and collaboration. The Company has included the financial results of Brandfolder in our consolidated 
financial statements from the acquisition date. We incurred acquisition costs of $1.0 million during the year ended 
January 31, 2021, and less than $0.1 million during the year ended January 31, 2022. These costs included legal and 
accounting fees and other costs directly related to the acquisition of Brandfolder and are recognized within general 
and administrative expense in the consolidated statements of operations and comprehensive loss. The acquisition 
date fair value of the consideration transferred for Brandfolder was approximately $152.5 million, which consisted 
of the following (in thousands):

Cash

Class A Common Stock

Total

Fair Value 

126,589 

25,872 

152,461 

$ 

$ 

The fair value of the Class A Common Stock issued as part of the consideration paid for Brandfolder was 

determined on the basis of the closing market price of Smartsheet’s common shares on the acquisition date. 

Of the cash paid at closing, $0.7 million was held in a third-party escrow account after closing to secure our 
indemnification rights under the Brandfolder Merger Agreement. The $0.7 million was released from escrow during 
the three months ended January 31, 2022.

Additionally, we granted certain continuing employees of Brandfolder restricted stock awards with service 

conditions, which total 96,620 shares of our Class A common stock with an aggregate grant date fair value of 
$4.5 million that will be accounted for as post-acquisition share-based compensation expense over the vesting 
period. We incurred share-based compensation expense related to these awards of $1.5 million and $0.5 million 
during the years ended January 31, 2022 and January 31, 2021, respectively.

We accounted for the transaction as a business combination using the acquisition method of accounting. We 
allocated the purchase price to the tangible and identifiable intangible assets acquired and liabilities assumed based 
on their respective estimated fair values on the acquisition date. The excess purchase price consideration was 
recorded as goodwill, and is primarily attributable to the acquired assembled workforce and expanded market 
opportunities. The goodwill recognized upon acquisition is not deductible for U.S. federal income tax purposes. Fair 
values were determined using income and cost approaches. The fair value measurements of the intangible assets 
were based primarily on significant unobservable inputs and thus represent a Level 3 measurement as defined in 
ASC 820.

We engaged a third-party valuation specialist to aid our analysis of the fair value of the acquired intangibles. All 

estimates, key assumptions, and forecasts were either provided by or reviewed by us. While we chose to utilize a 
third-party valuation specialist for assistance, the fair value analysis and related valuations reflect the conclusions of 
management and not those of any third party.

94

 
The fair values assigned to assets acquired and liabilities assumed are based on management’s best estimates 
and assumptions as of the reporting date and are considered final. The following table presents the final allocation of 
the purchase price at the acquisition date (in thousands):

September 14, 2020

Cash

Accounts receivable

Contract assets

Right-of-use assets

Other assets

Intangible assets

Goodwill

Accounts payable, accrued expenses, and other current liabilities

Deferred revenue

Lease liabilities, non-current

Net deferred tax liability 

Total

$ 

2,530 

2,649 

1,620 

895 

991 

45,270 

109,108 

(1,411) 

(4,655) 

(522) 

(4,014) 

$ 

152,461 

The estimated useful lives and fair values of the identifiable intangible assets at acquisition date were as follows 

(dollars in thousands):

Software technology

Customer relationships

Customer relationships - reseller

Trade name

Total intangible assets

Fair Value

Expected Useful Life

Discount Rate

$ 

$ 

17,400 

16,590 

7,280 

4,000 

45,270 

5 years

7 years

7 years

9 years

 10.0 %

 11.0 %

 13.0 %

 13.8 %

The identifiable intangible assets were valued as follows:

Software technology - we valued the finite-lived software technology using a relief-from-royalty method under 

the income approach. This method estimates fair value by forecasting avoided royalties, reducing them by 
maintenance-related research and development expenses and taxes, and discounting the resulting net cash flows to a 
present value using an appropriate discount rate. We applied judgment which involved the use of significant 
assumptions with respect to the future revenue forecast, technology life, royalty rate, and the discount rate.

Customer relationships - we valued the finite-lived customer relationships using the multi-period excess 
earnings method. This method involves forecasting the net earnings expected to be generated by the asset, reducing 
them by appropriate returns on contributory assets, and then discounting the resulting net cash flows to a present 
value using an appropriate discount rate. We applied judgment which involved the use of the significant assumptions 
with respect to the future cash flows forecast, base year annual recurring revenue, customer churn rate, and the 
discount rate.

Customer relationships - reseller - we valued the finite-lived reseller-related customer relationships using an 

incremental cash flow approach. This method involves forecasting the incremental revenues expected to be 
generated by having the existing reseller relationship in place at acquisition, reducing them by appropriate operating 
expenses, taxes, and returns on contributory assets, and then discounting the resulting net cash flows to a present 
value using an appropriate discount rate. We applied judgment which involved the use of significant assumptions 
with respect to the future cash flows forecast and the discount rate.

95

 
 
 
 
 
 
 
 
 
 
 
 
 
Trade name - we valued the finite-lived trade name using the relief-from-royalty method under the income 
approach. This method involves forecasting avoided royalties, reducing them by income taxes, and then discounting 
the resulting net cash flows to a present value using an appropriate discount rate. We applied judgment which 
involved the use of significant assumptions with respect to our income forecast. 

The related software technology amortization expense is recognized over its useful life within cost of revenues 
in the consolidated statements of operations and comprehensive loss. The amortization expense related to customer 
relationships and trade name intangible assets are recognized over their useful lives within sales and marketing in 
our consolidated statements of operations and comprehensive loss. The weighted-average amortization period of the 
acquired intangible assets is 6.4 years. 

The amounts of revenue and earnings of Brandfolder included in the Company’s consolidated statements of 

operations and comprehensive loss from the acquisition date of September 14, 2020 to January 31, 2021 are as 
follows (in thousands):

Revenue

Loss before income tax benefit

January 31, 2021

$ 

5,683 

(4,758) 

The following unaudited pro forma financial information is for illustrative purposes only and summarizes the 
combined results of operations for Smartsheet Inc. and Brandfolder, as though the companies were combined as of 
the beginning of the Company’s fiscal year 2020. The unaudited pro forma financial information was as follows (in 
thousands): 

Revenue 

Loss before income tax provision (benefit)

Net loss

January 31, 

2021

2020

$ 

397,160  $ 

278,200 

(122,148)   

(112,351) 

(122,410)   

(107,374) 

The pro forma financial information for all periods presented above has been calculated after adjusting the 
results of Brandfolder to reflect the business combination accounting effects resulting from this acquisition. It 
includes pro forma adjustments related to the amortization of acquired intangible assets, acquisition costs, share-
based compensation expense, alignment of accounting policies, deferred revenue fair value adjustment, and the 
related income tax effects. The unaudited pro forma results have been prepared based on estimates and assumptions, 
which we believe are reasonable; however, they are not necessarily indicative of the consolidated results of 
operations had the acquisition occurred on February 1, 2019, or of future results of operations.

10,000ft

On May 1, 2019, we acquired 100% of the outstanding equity of Artefact Product Group, LLC (“Artefact 
Product Group” or “10,000ft”), a Washington limited liability company, pursuant to an Agreement and Plan of 
Merger (the “Merger Agreement”). The acquisition was complementary to our existing product capabilities and 
accelerated our time to market for a resource planning software solution. The aggregate consideration paid in 
exchange for all of the outstanding equity interests of Artefact Product Group was approximately $27.8 million in 
cash, after a working capital adjustment of $0.2 million. Of the cash paid at closing, after a reduction for the working 
capital adjustment, a total of $2.8 million was held in a third-party escrow account to secure our indemnification 
rights under the 10,000ft Merger Agreement. The $2.8 million was released from escrow during the three months 
ended July 31, 2020.

96

 
 
 
We accounted for the transaction as a business combination using the acquisition method of accounting. We 
allocated the purchase price to the tangible and identifiable intangible assets acquired and liabilities assumed based 
on their respective estimated fair values on the acquisition date. Excess purchase price consideration was recorded as 
goodwill, and is primarily attributable to the acquired assembled workforce and expected growth from the expansion 
of the acquired product offerings and customer base. The goodwill recognized upon acquisition is expected to be 
deductible for U.S. federal income tax purposes.

We engaged a third-party valuation specialist to aid our analysis of the fair value of the acquired intangibles. All 

estimates, key assumptions, and forecasts were either provided by or reviewed by us. While we chose to utilize a 
third-party valuation specialist for assistance, the fair value analysis and related valuations reflect the conclusions of 
management and not those of any third party.

10,000ft’s results of operations have been included in the Company’s consolidated results of operations since 
the acquisition date. The major classes of assets and liabilities to which the Company allocated the purchase price, 
net of the $0.2 million working capital adjustment, were as follows (in thousands):

Cash

Current assets

Intangible assets

Goodwill

Current liabilities

Deferred revenue

Total

May 1, 2019

1,150 

801 

16,090 

11,001 

(180) 

(1,030) 

27,832 

$ 

$ 

The estimated useful lives and fair values of the identifiable intangible assets at acquisition date were as follows 

(dollars in thousands):

Software technology

Customer relationships

Trade name

Total intangible assets

Fair Value

Expected Useful Life

$ 

$ 

8,000 

7,990 

100 

16,090 

5 years

8 years

32 months

The significant identified intangible assets, software technology and customer relationships, were valued as 

follows:

Software technology - we valued the finite-lived software technology using the relief-from-royalty method 
under the income approach. This method reflects the present value of the projected cash flows that are expected to 
be generated from the licensing of the asset to third parties. We applied judgment which involved the use of 
significant assumptions with respect to the base year revenue and the royalty rate.

Customer relationships - we valued the finite-lived customer relationships using the multi-period excess-
earnings method. This method involves forecasting the net earnings to be generated by the asset, reducing them by 
appropriate returns on contributory assets, and then discounting the resulting net returns to a present value using an 
appropriate discount rate. We applied judgment which involved the use of the significant assumption of the royalty 
rate impacting the returns on contributory assets for software technology.

97

 
 
 
 
 
 
 
9. Goodwill and Net Intangible Assets 

The changes in the carrying amount of goodwill during the years ended January 31, 2022 and 2021 were as 

follows (in thousands):

Goodwill balance as of January 31, 2020

Addition - acquisition of Brandfolder

Measurement period adjustment - acquisition of Brandfolder

Goodwill balance as of January 31, 2021

Additions and measurement period adjustments

Goodwill balance as of January 31, 2022

$ 

$ 

16,497 

109,381 

(273) 

125,605 

— 

125,605 

No goodwill impairments were recorded during the years ended January 31, 2022, 2021, or 2020.

The following table presents the components of net intangible assets (in thousands): 

As of January 31, 2022

As of January 31, 2021

Gross 
Carrying 
Amount

Accumulated 
Amortization

Net 
Carrying 
Amount

Gross 
Carrying 
Amount

Accumulated 
Amortization

Net 
Carrying 
Amount

Acquired software technology

$ 

25,400  $ 

(9,195)  $ 

16,205  $ 

25,400  $ 

(4,115)  $ 

21,285 

Acquired customer relationships

Trade names

Patents

Domain name

Total

32,150 

4,100 

170 

44 

(7,735) 

(711) 

(127) 

— 

24,415 

3,389 

43 

44 

32,150 

4,100 

170 

13 

(3,235) 

(233) 

(111) 

— 

28,915 

3,867 

59 

13 

$ 

61,864  $ 

(17,768)  $ 

44,096  $ 

61,833  $ 

(7,694)  $ 

54,139 

The components of intangible assets acquired as of the periods presented were as follows (in thousands):

Acquired software technology

Acquired customer relationships

Trade names

Total

As of January 31, 2022

As of January 31, 2021

Net Carrying 
Amount

Weighted 
Average Life 
(Years)

Net Carrying 
Amount

Weighted 
Average Life 
(Years)

$ 

$ 

16,205 

24,415 

3,389 

44,009 

3.3

5.5

7.6

4.9

$ 

$ 

21,285 

28,915 

3,867 

54,067 

4.3

6.5

8.6

5.8

Amortization expense related to intangible assets was $10.1 million, $6.3 million, and $2.8 million for the years 

ended January 31, 2022, 2021, and 2020, respectively. As of January 31, 2022, estimated remaining amortization 
expense for the finite-lived intangible assets by fiscal year is as follows (in thousands):

2023

2024

2025

2026

2027

Thereafter

Total

$ 

9,942 

9,942 

8,740 

7,023 

4,858 

3,547 

$ 

44,052 

98

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10. Share-Based Compensation

The Company has issued incentive and non-qualifying stock options to employees and non-employee directors 

under the 2005 Stock Option/Restricted Stock Plan (“2005 Plan”), the 2015 Equity Incentive Plan (“2015 Plan”), 
and the 2018 Equity Incentive Plan (“2018 Plan”). 

The Company has also issued RSUs to employees pursuant to the 2015 Plan and the 2018 Plan.

During the year ended January 31, 2021, the Company issued restricted stock awards (“RSAs”) to certain 
Brandfolder employees subject to vesting conditions. These shares were issued in a private placement transaction. 
As vesting of these RSAs is dependent on continuous employment, these were not considered part of the purchase 
price in accounting for the acquisition.

Employee stock options are granted with exercise prices at the fair value of the underlying common stock on the 

grant date, in general vest based on continuous employment over four years, and expire 10 years from the date of 
grant. Employee RSUs are measured based on the grant date fair value of the awards and in general vest based on 
continuous employment over four years. The RSAs are measured based on the grant date fair value of the awards 
and vest based on continuous employment over three years.

Stock options 

The following table includes a summary of the option activity during the year ended January 31, 2022:

Outstanding at January 31, 2021

Granted

Exercised

Forfeited or canceled

Outstanding at January 31, 2022

Exercisable at January 31, 2022

Vested and expected to vest at January 31, 2022

Options 
Outstanding

Weighted-
Average 
Exercise Price

6,533,474  $ 

665,051 

(2,317,135)   

(307,908)   

4,573,482 

3,517,096 

4,373,238 

12.07 

68.09 

7.26 

38.54 

20.87 

10.63 

18.96 

Weighted-
Average 
Remaining 
Contractual 
Term (years)

Aggregate 
Intrinsic Value 
(in thousands)

6.4 $ 

376,789 

6.2  

5.4  

6.0  

192,982 

181,455 

191,975 

The weighted-average grant date fair value per share of stock options granted during the years ended 

January 31, 2022, 2021, and 2020 was $29.71, $18.95, and $17.11, respectively. The total grant date fair value of 
stock options vested was $10.1 million, $11.1 million, and $11.1 million during the years ended January 31, 2022, 
2021, and 2020, respectively. 

The intrinsic value of options exercised was $141.1 million, $141.3 million, and $136.6 million during the years 

ended January 31, 2022, 2021, and 2020, respectively.

99

 
 
 
 
 
 
 
 
 
 
 
Restricted stock units

The following table includes a summary of the RSU activity during the year ended January 31, 2022:

Outstanding at January 31, 2021

Granted

Vested

Forfeited or canceled

Outstanding at January 31, 2022

Number of 
Shares 
Underlying 
Outstanding 
RSUs

Weighted-
Average 
Grant-Date 
Fair Value per 
RSU

4,765,240  $ 

5,557,135 

(1,877,563) 

(1,163,580) 

7,281,232 

42.15 

68.21 

41.54 

49.93 

60.95 

An RSU award entitles the holder to receive shares of the Company’s common stock as the award vests, which 

is based on continued service. Non-vested RSUs do not have non-forfeitable rights to dividends or dividend 
equivalents. 

The weighted-average grant date fair value of RSUs granted during the years ended January 31, 2022, 2021, and 

2020 was $68.21, $43.19, and $41.62, respectively.

Restricted stock awards 

The following table includes a summary of RSA activity during the year ended January 31, 2022:

Outstanding at January 31, 2021

Granted

Vested

Forfeited or canceled

Outstanding at January 31, 2022

Weighted-
Average 
Grant-Date 
Fair Value per 
Share

Number of 
Shares 

92,318  $ 

— 

(33,640) 

(2,390) 

56,288 

46.93 

— 

46.93 

46.93 

46.93 

The weighted-average grant date fair value of RSAs granted during the year ended January 31, 2021 was 

$46.93. 

2018 Employee Stock Purchase Plan

In April 2018, we adopted our ESPP. The ESPP became effective on April 26, 2018, with the effective date of 

our IPO.

Under our ESPP, eligible employees are able to acquire shares of our Class A common stock by accumulating 

funds through payroll deductions of up to 15% of their compensation, subject to plan limitations. Purchases are 
accomplished through participation in discrete offering periods. Each offering period is six months (formerly 
commencing each March 25 and September 25) and consists of one six-month purchase period, unless otherwise 
determined by our board of directors or our compensation committee. As of January 2022, each offering period 
commences on January 1 and July 1. This change required an abbreviated, one-time purchase period from 
September 25, 2021 through December 31, 2021 to align to the new offering periods. The purchase price for shares 
of our common stock purchased under our ESPP is 85% of the lesser of the fair market value of our common stock 
on (i) the first trading day of the applicable offering period or (ii) the last trading day of the purchase period in the 
applicable offering period.

100

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table includes a summary of the activity of shares available for issuance under our 2018 Plan and 

our 2018 ESPP during the year ended January 31, 2022:

Balance at January 31, 2021

Authorized

Granted

Forfeited

Balance at January 31, 2022

Shares Available for Issuance

2018 Plan

2018 ESPP

13,654,077 

6,163,646 

(6,222,186) 

1,471,488 

15,067,025 

3,234,516 

1,232,730 

(426,816) 

— 

4,040,430 

The aggregate number of shares reserved for issuance under our ESPP will increase automatically on February 
1 of each of the first 10 calendar years after the first offering date under the ESPP by the number of shares equal to 
1% of the total outstanding shares of our Class A common stock and Class B common stock as of the immediately 
preceding January 31 (rounded to the nearest whole share) or such lesser number of shares as may be determined by 
our board of directors in any particular year. The aggregate number of shares issued over the term of our ESPP, 
subject to stock-splits, recapitalizations or similar events, may not exceed 20,400,000 shares of our Class A common 
stock.

As of January 31, 2022, $2.7 million has been withheld on behalf of employees for a future purchase under the 

ESPP and is recorded in accrued compensation and related benefits in the consolidated balance sheet. 

Valuation assumptions

The fair value of employee stock options and ESPP purchase rights was estimated using a Black-Scholes option 

pricing model with the following assumptions:

Employee Stock Options

Risk-free interest rate

Expected volatility

Expected term (in years)

Expected dividend yield

Employee Stock Purchase Plan

Risk-free interest rate

Expected volatility

Expected term (in years)

Expected dividend yield

Year Ended January 31,

2022

2021

2020

1.0%-1.4%

0.6%-0.7%

2.3%-2.6%

43.1%-43.5% 43.0%-43.5% 42.3%-42.5%

6.25

 — %

6.25

 — %

6.19-6.25

 — %

0.0%-0.1%

0.1%-1.9%

1.9%-2.5%

46.9%-68.0% 39.9%-68.0% 38.3%-51.1%

0.27-0.50

 — %

0.50

 — %

0.49-0.50

 — %

The risk-free interest rate used in the Black-Scholes option pricing model is based on the U.S. Treasury yield 
that corresponds with the expected term at the time of grant. The expected term of an option is determined using the 
simplified method, which is calculated as the average of the contractual life and the vesting period. The expected 
term for the ESPP purchase rights is estimated using the offering period, which is typically six months. We estimate 
volatility for options using volatilities of a group of public companies in a similar industry, stage of life cycle, and 
size; and volatility of ESPP purchase rights using our own volatility history. The Company does not currently pay 
dividends and does not expect to for the foreseeable future. In addition to the assumptions used in the Black-Scholes 
option pricing model, we must also estimate a forfeiture rate to calculate the share-based compensation expense for 
awards. Our forfeiture rate is derived from historical employee termination behavior. If the actual number of 
forfeitures differs from these estimates, additional adjustments to compensation expense will be required. 

101

 
 
 
 
 
 
 
 
 
 
Given the absence of an active market for the Company’s common stock prior to the IPO, the board of directors 

was required to estimate the fair value of the Company’s common stock at the time of each option grant based on 
several factors, including consideration of input from management and contemporaneous third-party valuations. 
These valuations included consideration of enterprise value and assessment of other common stock and convertible 
preferred stock transactions occurring during the period.

Share-based compensation expense

Share-based compensation expense included in the consolidated statements of operations and comprehensive 

loss was as follows (in thousands):

Cost of subscription revenue

Cost of professional services revenue

Research and development

Sales and marketing

General and administrative

Total share-based compensation

Year Ended January 31,

2022

2021

2020

$ 

6,274  $ 

4,385  $ 

3,788 

41,218 

40,632 

22,988 

2,146 

25,072 

25,921 

14,498 

$ 

114,900  $ 

72,022  $ 

1,392 

1,259 

14,260 

12,937 

7,716 

37,564 

We have excluded $2.0 million of capitalized software development costs from stock-based compensation 

expense in both of the years ended January 31, 2022 and 2021.

As of January 31, 2022, there was a total of $419.0 million of unrecognized share-based compensation expense, 

which is expected to be recognized over a weighted-average period of 3.2 years.

102

 
 
 
 
 
 
 
 
 
 
 
 
11. Income Taxes

The components of loss before income tax provision (benefit) were as follows (in thousands):

United States

Foreign

Loss before income tax provision (benefit)

Year Ended January 31,

2022

2021

2020

$ 

$ 

(174,043)  $ 

(120,958)  $ 

(96,810) 

3,242 

2,226 

984 

(170,801)  $ 

(118,732)  $ 

(95,826) 

The income tax provision (benefit) consisted of the following (in thousands):

Current:

Federal

State

Foreign

Total current tax provision (benefit)

Deferred and other:

Federal

State

Foreign

Total deferred tax provision (benefit)

Total income tax provision (benefit)

Year Ended January 31,

2022

2021

2020

$ 

—  $ 

—  $ 

175 

49 

224 

— 

— 

72 

72 

115 

63 

178 

(3,117) 

(898) 

84 

(3,931) 

$ 

296  $ 

(3,753)  $ 

— 

85 

17 

102 

— 

— 

12 

12 

114 

Income tax expense for the year ended January 31, 2022 was recognized primarily due to income taxes in 

foreign jurisdictions and state income taxes.

Income tax benefit for the year ended January 31, 2021 was recognized primarily due to a release of the 
Company’s federal and state valuation allowance on deferred tax assets as a result of the deferred tax liabilities 
established for definite lived intangible assets from the acquisition of Brandfolder, offset by income taxes in foreign 
jurisdictions and state income taxes.

Income tax expense for the year ended January 31, 2020 was recognized primarily due to income taxes in 

foreign jurisdictions and state income taxes. 

The reconciliation of federal statutory income tax to the Company’s provision for income taxes is as follows (in 

thousands):

Income tax at statutory federal rate

Tax credits

Change in valuation allowance

Share-based compensation

Other

Year Ended January 31,

2022

2021

2020

$ 

(35,868)  $ 

(24,934)  $ 

(20,124) 

(5,697) 

71,738 

(30,092) 

215 

(5,657) 

51,296 

(24,057) 

(401) 

(5,798) 

47,412 

(22,009) 

633 

114 

Total income tax provision (benefit)

$ 

296  $ 

(3,753)  $ 

103

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Deferred income taxes reflect the net tax effects of loss and credit carryforwards and temporary differences 
between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for 
income tax purposes.

The tax effects of temporary differences and related deferred tax assets and liabilities as of January 31, 2022 and 

2021 were as follows (in thousands):

Deferred tax assets:

Net operating loss carryforwards

Deferred revenue

Tax credits

Lease liabilities

Share-based compensation

Accrued compensation

Other

Total deferred tax assets

Valuation allowance

Total deferred tax assets, net

Deferred tax liabilities:

Capitalized commissions

Lease right-of-use assets

Intangibles

Property and equipment

Total deferred tax liabilities

Net deferred tax assets (liabilities)

January 31,

2022

2021

$ 

147,348  $ 

82,904 

23,677 

19,379 

16,595 

5,711 

1,097 

296,711 

(247,130) 

49,581 

(23,242) 

(17,023) 

(8,265) 

(1,186) 

(49,716) 

$ 

(135)  $ 

95,219 

55,167 

17,912 

21,725 

9,877 

5,403 

570 

205,873 

(159,673) 

46,200 

(14,745) 

(20,527) 

(10,057) 

(934) 

(46,263) 

(63) 

Management assesses the available positive and negative evidence to estimate whether sufficient future taxable 
income will be generated to permit use of the existing deferred tax assets. A significant piece of objective negative 
evidence evaluated was the cumulative loss incurred over the three-year period ended January 31, 2022. Such 
objective evidence limits the ability to consider other subjective evidence, such as the Company’s projections for 
future growth. On the basis of this evaluation, the Company has established a full valuation allowance equal to its 
U.S. and U.K. net deferred tax assets due to the uncertainty of future realization of the net deferred tax assets. The 
valuation allowance increased by $87.5 million during the year ended January 31, 2022. The increase in the 
valuation allowance was primarily related to U.S. federal and state losses incurred during the year.

As of January 31, 2022, we had net operating loss carryforwards (“NOLs”) of $588.4 million for U.S. federal 

income taxes and $353.1 million for state and local income taxes. U.S. federal NOLs of $533.9 million may be 
carried forward indefinitely, and U.S. federal NOLs of $54.5 million will expire on various dates starting in 2025. 
The state NOL carryforwards will begin to expire in 2025. 

As of January 31, 2022, the Company’s tax credit carryforwards for income tax purposes were approximately 

$23.7 million net of uncertain tax positions for research and development credits. If not used, the tax credit 
carryforwards will begin to expire in 2030.

The Company’s operations in Costa Rica are located in a Free Trade Zone (“FTZ”) which entitles the Company 
to certain tax incentives including a tax holiday from corporate income tax or a reduced corporate tax rate. The FTZ 
benefits are conditional on the Company meeting certain employment and investment thresholds. These tax 
incentives are effective into 2034 and may be extended if additional requirements are satisfied. The impact of the tax 
holiday was not material. 

104

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Accounting guidance for income taxes requires a deferred tax liability to be established for the U.S. tax impact 

of undistributed earnings of foreign subsidiaries unless it can be shown that these earnings will be permanently 
reinvested outside the U.S. If the Company’s foreign earnings were to be repatriated in the future, the estimated U.S. 
tax liability would be insignificant.

The calculation of the Company’s tax obligations involves dealing with uncertainties in the application of 
complex tax laws and regulations. ASC 740, Income Taxes, provides that a tax benefit from an uncertain tax position 
may be recognized when it is more likely than not that the position will be sustained upon examination, including 
resolutions of any related appeals or litigation processes, on the basis of the technical merits. The Company has 
assessed its income tax positions and recorded tax benefits for all years subject to examination, based upon its 
evaluation of the facts, circumstances, and information available at each period end. For those tax positions where 
the Company has determined there is a greater than 50% likelihood that a tax benefit will be sustained, the Company 
has recorded the largest amount of tax benefit that may potentially be realized upon ultimate settlement with a taxing 
authority that has full knowledge of all relevant information. For those income tax positions where it is determined 
there is less than 50% likelihood that a tax benefit will be sustained, no tax benefit has been recognized.

The following is a tabular reconciliation of the total amounts of unrecognized tax benefits:

Year Ended January 31,

2022

2021

2020

Balance, beginning of the year

$ 

5,283  $ 

3,339  $ 

Increases to tax positions taken during the current year

Increases to tax positions taken in prior years

Decreases to tax positions taken in prior years

Balance, end of year

2,010 

— 

(89) 

2,046 

11 

(113) 

1,416 

1,850 

73 

— 

$ 

7,204  $ 

5,283  $ 

3,339 

Although the Company believes that it has adequately reserved for its uncertain tax positions, it can provide no 

assurance that the final tax outcome of these matters will not be materially different. The Company makes 
adjustments to its reserves when facts and circumstances change, such as the closing of a tax audit or the refinement 
of an estimate. To the extent that the final tax outcome of these matters is different than the amounts recorded, such 
differences will affect the provision for income taxes in the period in which such determination is made. 

No liability was recorded for uncertain tax positions, or related interest or penalties, as of January 31, 2022 or 

2021. As of January 31, 2022 and 2021, the Company had $7.2 million and $5.3 million of unrecognized tax 
benefits, respectively, of which the total amount that would impact the effective tax rate, if recognized, is $7.2 
million and $5.3 million, respectively. Any impact on the effective tax rate for unrecognized tax benefits would be 
offset by the impact of the Company's full valuation allowance on its U.S. federal and state deferred tax assets.

In the U.S., the Company’s tax years from 2005 to present remain effectively open to examination by the 

Internal Revenue Service, as well as various state and foreign jurisdictions.

Interest or penalties, if incurred, are recognized as a component of income tax expense. Penalties and interest 

recognized were not material for the years ended January 31, 2022, 2021, and 2020. 

12. Leases

The Company has operating leases primarily related to corporate offices and certain equipment. During the 
years ended January 31, 2021 and 2020, the Company had finance leases primarily related to data center equipment. 
During the three months ended January 31, 2021, the Company paid off all finance leases. 

Our leases have remaining lease terms of less than 1 year to 7 years, some of which include options to extend 

the leases for up to 5 years. 

105

 
 
 
 
 
 
 
 
 
The components of lease expense recorded in the consolidated statements of operations and comprehensive loss 

were as follows (in thousands):

Operating lease cost

Finance lease cost:

Amortization of assets

Interest on lease liabilities

Short-term lease cost

Variable lease cost

Total lease costs

Other information related to leases was as follows (in thousands):

Year Ended January 31,

2022

2021

2020

$ 

18,739  $ 

15,586  $ 

11,494 

— 

— 

371 

2,850 

3,093 

114 

1,493 

2,606 

4,195 

250 

845 

1,865 

$ 

21,960  $ 

22,892  $ 

18,649 

Year Ended January 31,

2022

2021

2020

Supplemental cash flow information:

Cash paid for amounts included in the measurement of lease liabilities:

Operating cash flows related to operating leases*

$ 

17,610  $ 

14,249  $ 

9,990 

Operating cash flows related to finance leases

Financing cash flows related to finance leases

Right-of-use assets obtained in exchange for lease obligations:

Operating leases

Finance leases

— 

— 

994 

— 

114 

4,129 

35,415 

— 

243 

4,167 

12,173 

2,364 

*Includes cash paid for lease liability accretion of $4.1 million, $4.0 million, and $4.4 million for the years ended January 31, 
2022, 2021, and 2020, respectively.

Supplemental balance sheet information related to our operating leases was as follows:

Weighted-average remaining lease term (in years)

Weighted-average discount rate

January 31,

2022

2021

5.3

 5.0 %

6.2

 5.1 %

As of January 31, 2022, remaining maturities of lease liabilities were as follows (in thousands):

Operating Leases

Fiscal 2023

Fiscal 2024

Fiscal 2025

Fiscal 2026

Fiscal 2027

Thereafter

Total lease payments

Less: imputed interest

Total

$ 

$ 

18,415 

17,665 

15,366 

13,336 

10,029 

11,499 

86,310 

(10,070) 

76,240 

106

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13. Commitments and Contingencies

Lease commitments

We have entered into various non-cancelable lease agreements related to our corporate offices and certain 

equipment. For additional information regarding our lease agreements, see Note 12.

Purchase commitments

During the year ended January 31, 2022, the Company entered into a four-year commitment with a cloud-based 
hosting service provider for $190.0 million. This commitment replaced our four-year commitment for $75.0 million 
disclosed in our audited consolidated financial statements as of and for the year ended January 31, 2021. As of 
January 31, 2022, $177.3 million remained unpaid, of which $26.0 million of upfront payments are to be paid in 
fiscal year 2023, $44.3 million of upfront payments are to be paid in fiscal year 2024, $57.8 million of upfront 
payments are to be paid in fiscal year 2025, and $40.5 million of upfront payments are to be paid in fiscal year 2026. 
Total remaining payments will exceed upfront payment amounts based on on-demand usage.

During the year ended January 31, 2021, the Company entered into a three-year commitment with a separate 

cloud-based hosting service provider for $3.2 million. As of January 31, 2022, $1.7 million remained unpaid. 
Payments are to be made monthly based on usage through fiscal year 2024.

Legal matters

An indemnification claim has been made against the Company by a former director, Ryan Hinkle, and Insight 

Venture Partners VII, L.P. and certain affiliated entities that are former shareholders of the Company (together with 
Hinkle, the “IVP Parties”), relating to a purported class action litigation in which the IVP Parties are defendants. On 
January 29, 2021, the IVP Parties filed a complaint against the Company in the Superior Court of Washington, King 
County, for the advancement of legal fees, costs, and expenses incurred in defending the purported class action 
claim. During the three months ended January 31, 2022, we paid $10.0 million as part of an overall settlement of 
these matters.

From time-to-time, in the normal course of business, the Company may be subject to various other legal matters 

such as threatened or pending claims or proceedings. Although management currently believes that resolution of 
such matters, individually and in the aggregate, will not have a material impact on our financial position, results of 
operations, or cash flows, these matters are subject to inherent uncertainties, and management’s view of these 
matters may change in the future.

14. 401(k) and Pension Plans

In March 2008, the Company initiated a 401(k) plan for the benefit of all United States employees. In the 
second quarter of fiscal 2021, we began to match 50% of each participant’s contribution up to a maximum of 6% of 
the participant’s eligible pay during the period. We recognized an expense of $6.7 million and $4.4 million related to 
matching contributions during the years ended January 31, 2022 and 2021, respectively. No employer contributions 
were made to the 401(k) plan by the Company during the year ended January 31, 2020.

In January 2018, the Company began contributing to a pension plan for the benefit of its employees based in the 

United Kingdom. In January 2020, the Company began contributing to a pension plan for the benefit of its 
employees based in Australia. We recognized an expense related to employer contributions of $1.6 million, 
$1.0 million, and $0.3 million during the years ended January 31, 2022, 2021, and 2020, respectively.

15. Related Party Transactions

Certain members of the board of directors serve as directors of, or are executive officers of, and in some cases 

are investors in, companies that are customers or vendors of the Company. Certain of the Company’s executive 
officers also serve as directors of, or serve in an advisory capacity to, companies that are customers or vendors of the 
Company. Related-party transactions were not material as of and for the years ended January 31, 2022, 2021, and 
2020.

107

16. Geographic Information

Revenue

Revenue by geographic location is determined by the location of the Company’s customers. The following table 

sets forth revenue by geographic area (in thousands): 

United States

EMEA

Asia Pacific

Americas other than the United States

Total

Year Ended January 31,

2022

2021

2020

$ 

454,246  $ 

314,177  $ 

214,492 

51,603 

21,326 

23,657 

37,463 

15,325 

18,548 

29,246 

12,969 

14,175 

$ 

550,832  $ 

385,513  $ 

270,882 

No individual country other than the United States contributed more than 10% of total revenue during any of the 

periods presented. 

Long-lived assets

Long-lived assets by geographic location is based on the location of the legal entity that owns the asset. The 

following table sets forth long-lived assets by geographic area (in thousands):

United States

EMEA

Asia Pacific

Americas other than the United States

Total

January 31,

2022

2021

$ 

$ 

79,278  $ 

3,828 

1,153 

28 

84,287  $ 

85,740 

5,007 

2,020 

— 

92,767 

The table above includes property and equipment and operating lease right-of-use assets and excludes 

capitalized internal-use software costs and intangible assets. 

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A. Controls and Procedures

Evaluation of disclosure controls and procedures

Under the supervision and with the participation of our management, including our principal executive officer 

(Chief Executive Officer) and principal financial officer (Chief Financial Officer), we conducted an evaluation 
(pursuant to Rule 13a-15(b) of the Exchange Act) of the effectiveness of our disclosure controls and procedures, as 
defined in Rule 13a-15(e) under the Exchange Act, as of January 31, 2022.

Disclosure controls and procedures are controls and other procedures that are designed to ensure that 

information required to be disclosed in our reports filed or submitted under the Exchange Act is recorded, processed, 
summarized, and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and 
procedures include controls and procedures designed to ensure that information required to be disclosed in our 
reports filed or submitted under the Exchange Act is accumulated and communicated to management, including our 
Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

108

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Based on the evaluation of our disclosure controls and procedures, our Chief Executive Officer and Chief 
Financial Officer concluded that our disclosure controls and procedures were effective as of January 31, 2022 at the 
reasonable assurance level. 

Management’s report on internal control over financial reporting

 Our management, including our Chief Executive Officer and Chief Financial Officer, is responsible for 
establishing and maintaining adequate internal control over financial reporting (as defined in Rules 13a-15(f) and 
15d-15(f) under the Exchange Act). Internal control over financial reporting is a process designed to provide 
reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for 
external purposes in accordance with U.S. GAAP. Our internal control over financial reporting includes those 
policies and procedures that: (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly 
reflect the transactions and dispositions of our assets; (ii) provide reasonable assurance that transactions are recorded 
as necessary to permit preparation of financial statements in accordance with U.S. GAAP, and that our receipts and 
expenditures are being made only in accordance with authorizations of our management and directors; and (iii) 
provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of our assets that could have a material effect on the financial statements.

 Under the supervision and with the participation of our management, including our Chief Executive Officer and 

Chief Financial Officer, we conducted an evaluation of the effectiveness of our internal control over financial 
reporting as of January 31, 2022, based on the framework in Internal Control — Integrated Framework (2013) 
issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on this 
evaluation our Chief Executive Officer and Chief Financial Officer have concluded that as of January 31, 2022, our 
internal control over financial reporting was effective.

The effectiveness of the Company's internal control over financial reporting as of January 31, 2022 has been 
audited by Deloitte & Touche LLP, an independent registered public accounting firm, as stated in their report, which 
is included in Item 8 of this Annual Report on Form 10-K.

 Changes in internal control over financial reporting

There were no changes in our internal control over financial reporting in connection with the evaluation 
required by Rules 13a-15(d) and 15d-15(d) of the Exchange Act that occurred during the three months ended 
January 31, 2022 that materially affected, or are reasonably likely to materially affect, our internal control over 
financial reporting.

Inherent limitations on effectiveness of controls

Management recognizes that a control system, no matter how well conceived and operated, can provide only 
reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control 
system must reflect the fact that there are resource constraints, and the benefits of controls must be considered 
relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can 
provide absolute assurance that all control issues and instances of fraud or error, if any, have been detected. These 
inherent limitations include the realities that judgments in decision making can be faulty, and that breakdowns can 
occur because of a simple error or mistake. Additionally, controls can be circumvented by the individual acts of 
some persons, by collusion of two or more people, or by management override of the controls. The design of any 
system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be 
no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over 
time, controls may become inadequate because of changes in conditions, or the degree of compliance with policies 
or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements 
due to error or fraud may occur and not be detected.

Item 9B. Other Information

None.

109

Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

Not applicable.

110

Part III

Item 10. Directors, Executive Officers and Corporate Governance

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2022 
Annual Meeting of Shareholders. The Proxy Statement will be filed with the Securities and Exchange Commission 
within 120 days of the fiscal year ended January 31, 2022.

Item 11. Executive Compensation

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2022 
Annual Meeting of Shareholders. The Proxy Statement will be filed with the Securities and Exchange Commission 
within 120 days of the fiscal year ended January 31, 2022.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder 
Matters

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2022 
Annual Meeting of Shareholders. The Proxy Statement will be filed with the Securities and Exchange Commission 
within 120 days of the fiscal year ended January 31, 2022.

Item 13. Certain Relationships and Related Transactions, and Director Independence

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2022 
Annual Meeting of Shareholders. The Proxy Statement will be filed with the Securities and Exchange Commission 
within 120 days of the fiscal year ended January 31, 2022.

Item 14. Principal Accountant Fees and Services

The information required by this item is incorporated by reference to our Proxy Statement relating to our 2022 
Annual Meeting of Shareholders. The Proxy Statement will be filed with the Securities and Exchange Commission 
within 120 days of the fiscal year ended January 31, 2022.

111

Part IV

Item 15. Exhibits and Financial Statement Schedules

The following documents are filed as a part of this Annual Report on Form 10-K:

(a) Financial Statements 

The information concerning our financial statements, and Report of Independent Registered Public Accounting Firm 
required by this Item is incorporated by reference herein to the section of this Annual Report on Form 10-K in Item 
8, entitled “Financial Statements and Supplementary Data.”

(b) Financial Statement Schedules 

All schedules have been omitted because the required information is not present or not present in amounts sufficient 
to require submission of the schedules, or because the information required is included in Item 8, entitled “Financial 
Statements and Supplementary Data.” 

(c) Exhibits

Exhibit
Number

3.1

3.2

4.1

4.2

4.3

10.1⸶

10.2⸶

10.3⸶

10.4⸶

10.5⸶

10.6⸶

10.7⸶

10.8⸶

10.9⸶

10.10⸶

10.11⸶

10.12⸶

10.13⸶

Filed 
Herewith

Incorporated by Reference

Exhibit Title

Form

File No.

Exhibit

Filing Date

Amended and Restated Articles of Incorporation

10-Q 001-38464

Amended and Restated Bylaws

10-Q 001-38464

Form of Class A common stock certificate

S-1/A 333-223914

3.1

3.2

4.1

June 12, 2018

June 12, 2018

April 16, 2018

Amended and Restated Investors’ Rights Agreement 
by and among the Registrant and certain security 
holders of the Registrant dated May 19, 2017, as 
amended by the First Amendment to Amended and 
Restated Investors’ Rights Agreement October 26, 
2017

Description of Securities Under Section 12 of the 
Securities Exchange Act of 1934, as amended

S-1

333-223914

4.2

March 26, 2018

10-K 001-38464

4.3

March 31, 2020

Form of Indemnification Agreement

S-1/A 333-223914

10.1

April 16, 2018

2005 Stock Option/Restricted Stock Plan, and forms 
of award agreements thereunder

2015 Equity Incentive Plan, and forms of award 
agreements thereunder

2018 Equity Incentive Plan, and forms of award 
agreements thereunder

S-1

333-223914

10.2

March 26, 2018

S-1/A 333-223914

10.3

April 16, 2018

S-1/A 333-223914

10.4

April 16, 2018

2018 Employee Stock Purchase Plan, as amended 

10-Q 001-38464

10.1

September 8, 2021

Offer Letter by and between the Registrant and 
Mark P. Mader, dated January 11, 2006

Offer Letter by and between the Registrant and 
Michael Arntz, dated September 5, 2016

Offer Letter by and between the Registrant and Paul 
Porrini, dated February 19, 2018

Offer Letter by and between the Registrant and 
Praerit Garg, dated January 13, 2019

Offer Letter by and between the Registrant and Pete 
Godbole, dated November 6, 2020

Offer Letter by and between the Registrant and 
Megan Hansen, dated July 8, 2019

Offer Letter by and between the Registrant and 
Andrew Bennett, dated November 11, 2021

Offer Letter by and between the Registrant and 
Stephen Branstetter, dated November 11, 2021

S-1

333-223914

10.6

March 26, 2018

S-1

333-223914

10.8

March 26, 2018

S-1

333-223914

10.12 March 26, 2018

10-K 001-38464

10.19

April 1, 2019

10-K 001-38464

10.22 March 25, 2021

10-Q 001-38464

10.1

June 4, 2021

X

X

112

10.14⸶

10.15⸶
10.16⸶
10.17

10.18

16.1

21.1

23.1

23.2

24.1

31.1

31.2

32.1*

32.2*

101.INS

Offer Letter by and between the Registrant and 
Jolene Marshall, dated November 11, 2021

Form of Change in Control Severance Agreement

S-1

333-223914

10.13 March 26, 2018

2019 Amended and Restated Annual Incentive Plan

8-K 001-38464

10.1

October 13, 2020

8-K 001-38464

16.1

April 30, 2020

Bank of America Building Office Lease by and 
between the Registrant and Bellevue Place Office, 
LLC, as amended

City Center Bellevue Building Office Lease by and 
between the Registrant and AAT CC Bellevue, 
LLC, as amended

Letter from PricewaterhouseCoopers LLP dated 
April 30, 2020

List of Subsidiaries

Consent of Deloitte & Touche LLP, independent 
registered public accounting firm

Consent of PricewaterhouseCoopers LLP, 
independent registered public accounting firm 

Power of Attorney

Certification of Principal Executive Officer Pursuant 
to Rule 13a-14(a) or 15d-14(a) under the Securities 
Exchange Act of 1934, as Adopted Pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002

Certification of Principal Financial Officer Pursuant 
to Rule 13a-14(a) or 15d-14(a) under the Securities 
Exchange Act of 1934, as Adopted Pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002

Certification of Principal Executive Officer Pursuant 
to 18 U.S.C. Section 1350, as Adopted Pursuant to 
Section 906 of the Sarbanes-Oxley Act of 2002

Certification of Principal Financial Officer Pursuant 
to 18 U.S.C. Section 1350, as Adopted Pursuant to 
Section 906 of the Sarbanes-Oxley Act of 2002
XBRL Instance Document

101.SCH XBRL Taxonomy Extension Schema Document

101.CAL XBRL Taxonomy Extension Calculation Linkbase 

Document

101.DEF XBRL Taxonomy Extension Definition Linkbase 

Document

101.LAB XBRL Taxonomy Extension Label Linkbase 

Document

101.PRE XBRL Taxonomy Extension Presentation Linkbase 

Document

104

The cover page from the Registrant’s Annual Report 
on Form 10-K for the year ended January 31, 2022, 
formatted in Inline XBRL (included in Exhibit 101)

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

⸶ 
* 

Indicates a management contract or compensatory plan.
This certification is deemed not filed for purposes of Section 18 of the Exchange Act, or otherwise subject to the liability of that section, nor shall it be deemed 
incorporated by reference into any filing under the Securities Act or the Exchange Act.

Item 16. Form 10-K Summary

None.

113

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has 

duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SMARTSHEET INC.

/s/ Mark P. Mader

By:
Name: Mark P. Mader
Title: Chief Executive Officer and President

 (Principal Executive Officer)

SMARTSHEET INC.

/s/ Pete Godbole

By:
Name: Pete Godbole
Title: Chief Financial Officer and Treasurer

 (Principal Financial and Accounting Officer)

Date: March 25, 2022

Date: March 25, 2022

114

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes 

and appoints Mark P. Mader and Pete Godbole, and each of them, as his or her true and lawful attorneys-in-fact, 
proxies, and agents, with full power of substitution, for him or her in any and all capacities, to sign any and all 
amendments to this Annual Report on Form 10-K, and to file the same, with all exhibits thereto and other documents 
in connection therewith, with the Securities and Exchange Commission, hereby ratifying and confirming all that 
each of said attorneys-in-fact, proxies, and agents, or substitute or substitutes may do or cause to be done by virtue 
hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 

following persons on behalf of the Registrant and in the capacities and on the dates indicated:

Name

/s/ Mark P. Mader

Mark P. Mader

/s/ Pete Godbole

Pete Godbole

/s/ Geoffrey T. Barker

Geoffrey T. Barker

/s/ Alissa Abdullah

Alissa Abdullah

/s/ Brent Frei

Brent Frei

/s/ Elena Gomez

Elena Gomez

/s/ Michael Gregoire
Michael Gregoire

/s/ Matthew McIlwain

Matthew McIlwain

/s/ Rowan Trollope

Rowan Trollope

/s/ James N. White

James N. White

/s/ Magdalena Yesil

Magdalena Yesil

Title
Chief Executive Officer and President

 (Principal Executive Officer)

Date

March 25, 2022

Chief Financial Officer and Treasurer

March 25, 2022

 (Principal Financial and Accounting Officer)

Chair of the Board of Directors

March 25, 2022

Director

March 25, 2022

Director

March 25, 2022

Director

March 25, 2022

Director

March 25, 2022

Director

March 25, 2022

Director

March 25, 2022

Director

March 25, 2022

Director

March 25, 2022

115