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Southern Cross Media Group Ltd

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FY2019 Annual Report · Southern Cross Media Group Ltd
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YEAR IN REVIEW

SCA’s results in FY2019 highlight the quality of its core Audio assets in the eyes 
of consumers and advertisers and the benefits of SCA’s disciplined approach to 
management of costs and cash flow.  

Revenue 

EBITDA

Underlying EBITDA

Reported NPAT

Underlying NPAT

Net Debt 

Full year dividends

FY2019

Comparison to FY2018

$660.1m

$147.4m

$159.9m

($91.3m)

$76.2m

$292.6m

7.75 cents

$656.8m

$158.4m

$158.4m

$0.1m

$73.9m

$303.9m

7.75 cents

0.5%

(6.9%)

0.9%

nm

3.1%

(3.7%)

No change

In metro markets, SCA’s Hit and Triple M brands performed consistently in 

SCA’s Television business outperformed the market, delivering a power 

FM and digital radio audience surveys. The metro sales teams delivered an 

ratio – which measures the conversion of ratings to revenue – of 1.05 in  

increase of 4.1% in Audio revenue, while the broader radio market declined 

the four east coast aggregated markets.  

by 0.5%. Regional radio revenue grew by 1.5%, boosted by the Boomtown 

initiative. In both cases, these results were driven by strong growth in 

national revenues, which were up by 9.2% on the prior year.

In the year ahead, SCA will continue to invest sensibly in ‘front-of-house’ 

activities: creating compelling content and using its audio assets to help 

its advertising partners succeed. This will include optimising the value 

Aggregating SCA’s FM and digital radio reach in metro markets offers 

of its current radio and podcasting brands, as well as developing new 

advertisers a unique, simple and scaled value proposition and has reaped 

audio products that meet the increasing consumer demand for mobile, 

rewards. When brands choose to advertise on a Hit or Triple M station, their 

personalised, on-demand audio content. This will be complemented  

advertisements are broadcast in the same day-part on five radio stations in 

by a focus on operational excellence in the ‘back of house’ functions, 

the same location, significantly extending their commercial impact.

including implementing the recently announced outsourcing of SCA’s 

PodcastOne Australia consolidated its position as the leading premium 

commercial podcast business in Australia, attracting a blue chip group of 

corporate sponsors. This division is expected to reach cash flow breakeven 

in the second half of the new financial year.

television playout and broadcast transmission functions.

Contents

Year In Review

Chairman’s Statement

CEO’s Report

Operational Review

Television

Boomtown

YEAR IN REVIEW

IFC

Governance

02

04

06

10

11

SCA Engage

The Board And Leadership Team

Financial Report

ASX Report

Corporate Directory

12

13

14

18

94

95

SOUTHERN CROSS AUSTEREOYEAR IN REVIEW

10mil 

86

4.8mil

3.9mil 

Reaching over 10m Australians 

86 FM & Digital Radio Stations  

4.8 Million Hit network  

3.9 Million Triple M network 

every week across its Television, 

7.5 Million National Reach

listeners nationally each week  

listeners nationally each week  

Radio and Digital networks

46 FM & Digital Stations

40 AM & FM & Digital Stations

4.4mil

92

No. 1

Regional Television networks 

92 free-to-air television signals

Australia’s leading commercial 

4.4m viewers per week

podcast network

YEAR IN REVIEW | 1 

ANNUAL REPORT 2019CHAIRMAN’S 
STATEMENT

On behalf of the Board of Directors,  
I am pleased to present Southern  
Cross Austereo’s Annual Report  
for the 2019 financial year.

Group revenue of $660.1 million was 0.5% up on the prior year. Group 

EBITDA of $147.4 million was down 6.9% on the prior year, reduced by 

$12.5 million of significant items and restructuring costs. Underlying net profit 

after tax was $76.2 million, which was 3.1% higher than the prior year. 

Net debt reduced during the year from $303.9 million to $292.6 million. 

SCA is comfortably within its debt covenants and has a robust balance sheet 

allowing flexibility and opportunities for future growth.

The Board was pleased to maintain fully franked dividends of 7.75 cents per 

share, in line with the prior year.

Following the accounting separation of SCA’s regional radio and television 

assets, an impairment charge of $226.9 million was recognised against the 

Group’s regional television licences. This was offset by an adjustment of 

$68.1 million to the Group’s deferred tax liability. Apart from this impairment 

charge, the other significant item at the year-end was the fair value loss of 

$9.2 million recorded on the assets held at the end of the financial year for 

resale to Broadcast Australia. This sale, and outsourcing of SCA’s broadcast 

transmission functions, was announced in early August.

In challenging advertising markets, SCA delivered a credible result with 

healthy revenue shares in all markets along with strong cost controls.   

SCA’s audio assets performed well during the year. Up to the most recent 

Metro radio survey in July 2019, SCA’s national brand reach was over 

7.5 million across 76 analogue stations and eight digital radio stations in 38 

markets. On FM radio, the national Drive shows launched in 2018 – Kennedy 

Molloy on the Triple M Network and the combination of Carrie & Tommy  

with Hughesy & Kate on the Hit Network – consolidated their audiences  

and reached number 1 in several market surveys. Moonman in the Mornings 

has made a solid start as Triple M’s new Sydney Breakfast show, while Fifi, 

Fev & Byron continued their reign in Breakfast for The Fox in Melbourne.

SCA’s unique strategy for aggregating its FM and digital radio station 

audiences in metro markets is providing additional value for advertisers and 

a sustainable competitive advantage over commercial radio peers.  

The most recent Metro radio survey in July 2019 showed that SCA’s digital 

radio stations had 316,000 digital only listeners, providing advertisers with  

a greater aggregate reach of 6.3% across the Triple M and Hit Networks.  

SOUTHERN CROSS AUSTEREOCHAIRMAN’S 
STATEMENT

As audiences increasingly seek out personalised on-demand audio 

platforms. The ACCC’s final report on the Digital Platforms Inquiry has 

experiences, SCA has strengthened its investment in smart audio 

recommended that the Government should address these regulatory 

consumed through Internet-enabled devices, such as smartphones and 

disparities. SCA looks forward to the Government acting promptly to 

smart speakers. Each week, SCA delivers 106 live digital radio streams, 

implement the ACCC’s recommendations.

200 organic and 140 catch-up show podcasts and 900 minutes of 

bespoke news services for smart speakers. 

I would like to thank my Board colleagues for their commitment and 

guidance during the year. On a personal note, I was also appreciative  

PodcastOne Australia has expanded beyond its market-leading library 

of their support during my medical leave of absence this year. The Board 

of Australian original podcast series to offer branded podcasts, helping 

continued to function effectively during that time under the leadership 

companies to better interact and engage with key stakeholders including their 

of our Deputy Chair, Leon Pasternak, working closely with our senior 

employees and customers. Through the industry owned RadioApp, all of SCA’s 

executive team. While there were no changes in the Board’s composition 

FM and digital radio stations are available on Amazon Alexa-enabled devices 

this year, Leon will leave the Board in the next two years and the Board  

(including Sonos speakers) and will soon be available on Google Home.  

is focused on the task of succession to ensure we maintain a suitable  

In contrast to audio, the regional television model remains challenged; 

mix of skills to guide and support SCA’s future. 

however SCA outpaced the market. Advertising revenue in the total 

On behalf of the Board, I thank SCA’s passionate and committed people  

regional television market declined by 5.3% compared to the prior year. 

who continue to drive the Group’s success. I look forward to working with 

This total market decline was partly offset by strong sales performance  

the Board and management team in the year ahead to deliver positive 

in all markets by SCA. Our national television revenue was slightly up,  

returns for SCA’s audiences, advertisers, communities and shareholders.

PETER BUSH 

Chairman

to $108.1 million, and our sales teams delivered a power ratio of 1.05  

in the four aggregated east coast markets.  

Regional television broadcasters face competition for audience and 

advertisers from subscription video-on-demand (SVOD) platforms, such 

as Netflix and Stan, as well as other online platforms like YouTube and 

Facebook. Increasingly, competition is also coming from the metropolitan 

television networks that provide their live programming on-demand and  

for catch-up in regional markets. The networks have also increased product 

placement and other in-program integrations, reducing the incentive  

for program sponsors to buy advertising from regional broadcasters.  

Against this backdrop, SCA continues to operate its television assets 

effectively. Through the Boomtown campaign and other initiatives, the sales 

and marketing teams have successfully promoted the benefits for national 

advertisers to invest in regional media. SCA has also continued its strategy 

of divesting non-core assets and activities. In the most recent 12 months, this 

has included the outsourcing to NPC Media of television playout services 

and the outsourcing of broadcast transmission services to Broadcast 

Australia, creating a more streamlined and efficient service and minimising 

cost in the delivery of broadcast television to SCA’s television licence areas.

The media law reforms introduced in 2017, while welcome, were long 

overdue and there is more work to be done. Broadcasting legislation 

constrains the operating model for regional broadcasters to compete 

in the Internet era, and there are significant disparities in regulation of 

content and advertising on broadcast platforms compared to online 

CHAIRMAN’S STATEMENT | 3 

ANNUAL REPORT 2019 
CEO’S  
REPORT

SCA takes great pride in our strategic 
vision and agility. We recently refreshed 
our winning aspiration to be ‘Proudly 
National, Fiercely Local’. This clearly 
states what differentiates SCA from  
other Australian media businesses.  

SCA has Australia’s largest radio network, with 76 analogue radio stations 

and eight capital city digital radio brands operating under the Hit and  

Triple M families. PodcastOne Australia is the leading, premium, 

commercial podcast network in Australia, now boasting 65 contracted 

premium podcast creators producing unique, original content. SCA also 

broadcasts 105 television signals into regional and rural Australia. These 

national assets are supported by sales and content teams around Australia, 

all highly engaged and inextricably linked with their local communities.

Under the national operating model introduced from 1 July 2018, our core 

business functions of Operations, Content, Sales, Finance and Corporate 

Affairs, and Technology, are aligned nationwide. This has streamlined 

processes, communication flow and decision making so that our offices 

around the country are supported to deliver consistent, high quality 

services to our people, audiences, advertisers and communities.  

A significant change has been the restructuring of our Content team to 

align with our strategy to create a national focus on entertainment, music, 

news and marketing for the Hit and Triple M networks. This has formed 

a more disciplined, effective and forward-looking group of executives, 

targeting even stronger content outcomes. While the position of Chief 

Content Officer remains vacant, the Content team has reported directly  

to me as we define the skills and experience required to lead our creation 

of compelling content into the future.

Turning to the future, SCA is positioning itself to take advantage of key 

consumer trends in media and audio entertainment. The trends towards 

mobile, personalised and on-demand audio content are continuing 

apace, and smart speakers and connected cars are adding new layers  

of complexity and opportunity. The global technology platforms – 

including Amazon, Google, and Apple – have emerged as key players 

and partners in this new ecosystem and, in some cases, as competitors. 

With the Board’s support, our senior leadership team undertook a 

detailed review of these trends and has confirmed and refreshed the  

four pillars of SCA’s corporate strategy:

SOUTHERN CROSS AUSTEREOCEO’S  
REPORT

CREATE COMPELLING CONTENT:  

There is an ever-growing range of content available to our audiences, 

TRANSFORM OUR BUSINESS TO BUILD 
SUSTAINABLE REVENUE STREAMS:  

through broadcast and online platforms, both locally and internationally. 

This pillar is firmly focused on building a strong future for SCA. The launch 

For SCA to prosper, our own content needs to be the most compelling. 

of our Hubble talent development portal in 2017 was an early action to 

For radio audiences, that means we need to provide music, entertainment, 

ensure SCA has a sustainable pipeline of creative talent for our range 

information and news that our audiences want to hear and seek out, all with 

of audio platforms. Earlier this year, we launched an internal innovation 

an emphasis on what’s going on in their local communities. For our podcast 

program designed to make SCA a place where employees actively think 

audiences, we need to deliver unique and original content that entertains, 

about and work on innovation. The program includes training for our 

engages and informs them.  

DELIVER IMPROVED AUDIO EXPERIENCES:  

The ‘live and local’ strengths of radio continue to make it the most popular 

way for audiences to consume audio content, and the car remains one of 

the most popular places for people to listen to radio. The devices on which 

people listen, however, are changing. Smartphones, connected cars and 

smart speakers are growing in importance, both for live radio and for on-

demand listening. SCA continues to improve the functionality of our apps, 

with signed-in users increasing by 56% to 416,000 during the year. In a global 

first, Radio App, the commercial radio industry app which hosts over 300 

leaders to run workshops across our network of locations and a portal  

for submission of ideas that could create value for SCA.  

The growth in total audio listening and the shift to digital on-demand 

platforms is providing opportunities for companies with creative and 

technical audio expertise. For SCA, this will include creating branded 

podcasts for companies who want to engage their customers or staff, 

helping advertisers with audio branding to improve their prominence on 

smart speakers and other voice-controlled devices, and exploring new and 

user-friendly ways for audiences to find and enjoy our compelling content in 

a brand-safe environment for our advertisers’ products and services.

Australian radio stations, has been (or will shortly be) integrated into Amazon 

A key principle underlying SCA’s corporate strategy is to invest sensibly  

Alexa, Sonos and Google-enabled devices. Our bespoke news updates 

in our ‘front-of-house’ activities: creating compelling content and using our 

are also available on-demand on a range of voice-activated platforms 

audio assets to help our advertising partners succeed. Our decisions during 

(Google Home, Amazon Alexa, and Sonos). We have recently refreshed 

the year to outsource our television playout and broadcast transmission 

our PodcastOne Australia website and app, making it easier for our growing 

services are consistent with that strategy. These ‘back-of-house’ functions are 

audiences to find and enjoy our library of unique and original podcasts.

asset-intensive and can be performed more efficiently by specialist service 

USE OUR ASSETS TO HELP OUR  
CLIENTS SUCCEED: 

Effectively monetising our content is fundamental to our success.  

The description of this pillar emphasises to our sales teams that we will 

only succeed if we focus on delivering success for our clients. First and 

foremost, this requires our sales and creative teams to spend more time to 

understand our clients’ businesses. We are investing resources to ensure 

providers. Outsourcing will deliver reliable and standardised performance  

of these functions, while mitigating future capital expenditure risks.  

I am conscious that our outsourcing of these back-of-house functions will 

mean that some current roles in our business will no longer be required.  

We are grateful to all impacted employees for their service and assure them 

of our support during the transition period and in helping them to identify  

new opportunities after completion.  

that our wealth of research and insights are relevant to our clients’ needs 

In closing, I would like to thank all of our people and the Board for their 

and to demonstrate the return on investment from advertising on SCA’s 

commitment and support as we build an exciting and successful future for SCA.

assets. Our investment in technology to enable aggregation of our FM 

and digital radio audiences through our ‘digital stack’ strategy is providing 

increased reach and demonstrable value for advertisers in a scaled and 

simple way. Our new and exclusive sales partnership with SoundCloud  

has expanded our portfolio of digital audio assets, providing advertisers 

with access to new audiences, while our new sales representation of  

2CH Sydney has broadened our suite of advertising opportunities.       

GRANT BLACKLEY 

Managing Director and Chief Executive Officer

CEO’S  REPORT | 5 

ANNUAL REPORT 2019OPERATIONAL 
REVIEW

HIGHLIGHTS:

•  Hit and Triple M metro audiences expand, and SCA’s digital stack extends commercial impact

•  PodcastOne Australia grows listeners and sponsors, extending into branded podcasts

•  Digital audio extension to smart speakers and streaming

•  Boomtown helps drive national revenue and commercial share growth for Regional radio and television.

AUDIO

SCA’s Audio business grew successfully in FY2019. Revenue increased by 2.3% to $453.4 million and underlying EBITDA grew by 3.4% to $152.7 million.  

This result was spurred by national audio revenue growth of 9.3% to $254.4 million, offset by weaker local revenue.

$M’S

NATIONAL

LOCAL

OTHER

EBITDA

442.7

31.0

178.9

232.8

147.7

FY18

Metro markets led this growth, while Regional radio performance was static. 

$M’S

NATIONAL

LOCAL

Metro

236.4

55.7

180.7

227.0

60.8

166.2

FY181

FY19

$M’S

NATIONAL

LOCAL

453.4

29.6

169.4

254.4

184.7

118.1

66.6

FY182

152.7

FY19

Regional

187.4

113.7

73.7

FY19

1 Restatement for AASB 15 – Revenue from Contracts with Customers. 2 Restatement to include revenue from Canberra JV previously included in Corporate segment

6 | OPERATIONAL REVIEW

SOUTHERN CROSS AUSTEREOOPERATIONAL 
REVIEW

SCA’s metro audio revenue increased by 4.1% to $236.4 million in a market that 
declined by 0.5%. In large part this is a reward for SCA’s innovative and unique  
strategy for aggregating its FM and digital radio station audiences to provide 
additional value for advertisers in metro radio markets.  

In 38 locations around the country, SCA’s 76 Hit and Triple M network 

analogue radio stations and eight digital stations continued to entertain 

and inform more than 7.5 million listeners every day. 

The Triple M and Hit FM networks are complemented in the five metro 

capital cities by four additional stations that are available on digital 

radio. Digital radio was also launched during the year in Hobart and in 

Canberra. SCA is a firm believer in the future of digital radio, owning 

and operating more digital radio spectrum than any other Australian 

commercial radio network.  

In the August 2019 GfK Metro survey, SCA’s national metro digital radio 

stations attracted 316,000 unique listeners, providing advertisers with 

greater audience reach of 6.3% in those metro markets.

SCA uses this aggregated FM and digital radio reach to offer advertisers a 

simple and scaled value proposition. When advertisers choose to advertise 

on a Hit or Triple M station, their advertisements are broadcast in the same 

day-part on five radio stations in the same location, significantly extending 

their commercial impact. Other Australian commercial radio networks 

cannot (or have so far chosen not to) do this for advertisers.

4,426,000
Listen to SCA’s  
FM Network only

326,000
Listen to both 
SCA’s FM and 
Digital Radio

316,000
Listen to SCA’s Digital  
Radio Network only

Beyond the traditional broadcast signals, the Hit and Triple M networks are 

The compelling and engaging digital content stems from SCA’s broadcast 

reaching and growing audiences on a range of digital and social channels. 

brands and leads back to its owned and operated platforms, the Hit and 

From Facebook and Instagram to YouTube, SCA’s networks use these 

Triple M apps and websites. This engagement contributed to 80% growth 

platforms to market their quality audio entertainment, news and information 

over the year in audio on demand consumption on SCA’s own platforms.

to Australian listeners through visualisation and storytelling. 

SCA continues to improve the functionality of its apps, with active signed-in 

SCA’s social communities have increased by 4.6% to 13 million, as it 

listeners increasing by 56% to 416,000 during the year

continues to be the industry leader in social engagement – generating 

more than 29 million interactions on social platforms in FY2019. 

MUSIC

Music is a key reason why people listen to radio. For many, it is the number 

This will include updating playlists for each radio station around Australia 

one reason. During the year, SCA appointed a Head of Music and created 

according to demographic, research and survey information, evolving 

a music hub for each network. SCA’s music strategy, relying on a mix of 

successful formats, and replacing less successful ones. There will be a core 

science and art, is to curate music moments to retain, attract and grow 

focus on digital formats, each of which is curated in a specific music genre.

a loyal audience every day on all of SCA’s stations around the country. 

OPERATIONAL REVIEW | 7 

ANNUAL REPORT 2019OPERATIONAL 
REVIEW

HIT NETWORK

TRIPLE M NETWORK

The Hit network achieved growth in both share and listeners in metro 

The Triple M network’s metro audience remained stable with an 8.2% share 

markets over the past year. Listeners were up 1.1%, from 3.077 million to  

(All People 10+) and a 32,000 or 1% increase in listeners to 2.35 million.  

3.111 million, and the network share rose from 8.2% to 8.4%.

The network share increased from 8.2% to 8.4%.million, and the network 

The Hit network strengthened in its core demographic of Women 25-54 over 

FY2019 in metro markets, with a 7.4% increase in listeners to 1.103 million.

share rose from 8.2% to 8.4%.

Highlights: 

Highlights: 

•  2DayFM continued to rebuild its audience, helped by a broader 

•  Kennedy Molloy national Drive show: share up 12% in the core  

music profile during the Workday. This delivered substantial 

Men 25-54 demographic; listeners up by 5% or 47,000 people.

increases in the target demographic of Women 25-54, from 

242,000 to 279,000 listeners, a 15% increase. From 16 August 

2019, we launched a new Breakfast show on 2DayFM, offering 

an upbeat new music alternative to Sydneysiders on their 

morning commute.

•  The Fox in Melbourne continued its reign with the #1 Breakfast 

show this year with Fifi, Fev & Byron. This show has the highest 

audience of all commercial stations in Australia at 1.154 million.  

•  Sydney Breakfast was relaunched in January 2019 as Moonman 

in the Morning. The new show, led by Lawrence Mooney, 

recorded an improvement in audience share from 4.7% to 5.9% 

across the first four surveys of 2019.

•  In Melbourne, The Hot Breakfast with Eddie McGuire, Luke Darcy 

& Will Anderson increased its audience share to 6.8% over the 

year. Listening and share also increased across the Workday.

It is also #1 in the core Women 25-54 demographic, achieving a  

•  The Big Breakfast in Brisbane with Marto, Robin & Nick 

1% increase to 391,000 listeners over the year.

•  Stav, Abby & Matt on Hit105 Brisbane grew its All People 10+ 

from 491,000 to 505,000 listeners and in the core Women 25-54 

increased to a 12% share of listening (All People 10+). Workday 

grew listening to a 13.3% share. In the core Men 25-54 

demographic, Breakfast dominated with a share of 20.8%.

demographic, the show was up 6.9% to 169,000 listeners.

•  In a tight breakfast battle in Perth, Mix94.5’s All People 10+ 

•  The Hit network’s dual national Drive show strategy delivered 

positive ratings and revenue for SCA. Carrie & Tommy increased 

their share for All People 10+ from 10.6% to 10.7%, ranking #1 for 

Women 25-54 with a 17.4% share. Hughesy & Kate’s share in the 

Breakfast share increased to 13.5% and listeners were up by 

2,000. Mix94.5 achieved big gains across FY2019 in the key 

demographic target of Women 25-54, up by 0.9% to 17.4%; and 

listeners rose by 13,000.

same demographic was up from 14.9% to 15.2%.

•  Triple M’s AFL coverage audiences grew by 7% from 487,000  

•  Hit92.9 in Perth achieved strong growth in key demographics for 

the Workday music sessions, with share up 2.2 points to 13.9% in All 

People 25-54 and gains of 15,000 listeners. Workday jumped by 2.7 

points to 18.8% for Women 25-54, growing by 9,000 listeners.

to 519,000 listeners.

8 | OPERATIONAL REVIEW

SOUTHERN CROSS AUSTEREOOPERATIONAL 
REVIEW

PODCASTONE AUSTRALIA

Podcasting is an exponential growth sector. Increasing consumer 

PodcastOne Australia is home to over 65 original podcast titles from a 

awareness and trial is building dedicated audiences that are becoming 

compelling group of Australians, as well as the best podcasts from our 

more attractive to advertisers, albeit off a low but growing base. Against 

partner, PodcastOne USA. PodcastOne Australia’s homegrown podcasts 

this backdrop, PodcastOne Australia has consolidated its position as 

include Hamish & Andy, Adam Shand at Large, The Howie Games (Mark 

the leading, premium, commercial podcast business in Australia. In July 

Howard), Mum says my Memoir is a Lie (Rosie Waterland), and Superwomen 

2019, PodcastOne Australia launched a new website and app to improve 

We Ain’t (Janine Allis and Margie Hartley).  

audience experience searching for and listening to PodcastOne Australia 

podcasts. Audiences and revenues were up 260% over the year, and SCA 

expects PodcastOne Australia to become cash flow positive during 2020 – 

supported by increasingly higher downloads and stronger revenues. 

Other businesses have also noticed the growing influence of podcasting, 

and this is providing new commercial opportunities for PodcastOne Australia 

to use its specialist expertise to help companies create branded podcasts to 

engage key stakeholders, employees and customers.

DIGITAL AUDIO

Audiences still love SCA’s linear broadcast radio stations, but there is also 

 We’ve created skills and bespoke content so that the latest news updates  

increasing demand for mobile, personalised on-demand audio content. SCA 

are available on demand on smart speakers.

is at the forefront of these consumer developments.  

On 1 April 2019, SCA kicked off an exclusive advertising partnership in Australia 

SCA’s radio stations can be streamed on the go on smartphones or at home 

with SoundCloud, a global, open audio platform fostering what’s new, now and 

on smart speakers. The flagship radio shows around the country are available 

next in music and culture. With an aggregated commercial reach of over three 

on catch-up podcasts, so that their audiences can listen to them – or to original 

million monthly users, SCA is now a one-stop shop for digital audio advertising 

podcasts on PodcastOne Australia – wherever and whenever it suits them.

solutions on SoundCloud, coupled with SCA’s own substantial live radio 

streaming and catch-up podcasts.

Cumulative Signups (Web and App)

HIT

TRIPLE M

SCA TOTAL APPS

350,000

300,000

250,000

200,000

150,000

100,000

50,000

0

Jul-18

Aug-18

Sep-18

Oct-18

Nov-18

Dec-18

Jan-19

Feb-19

Mar-19

Apr-19

May-19

Jun-19

Jul-19

*Google’s Firebase Product as of July 31st 2019

OPERATIONAL REVIEW | 9 

ANNUAL REPORT 2019TELEVISION

With regional television advertising 
markets continuing to be challenged, 
SCA performed relatively well through an 
effective sales approach and disciplined 
controls over back office costs.  

SCA’s television operations contributed revenue of $206.6 million in  

FY2019, down 3.2% compared to FY2018. Excluding significant items  

and restructuring charges, underlying EBITDA increased by 1.2% to $33.7 

million and the underlying EBITDA margin increased from 15.6% to 16.3%. 

This improved EBITDA margin was driven by the efficiencies that SCA  

has extracted from its television operations over time.

$M’S

NATIONAL

LOCAL

Advertising Revenue

201.9

93.8

191.0

82.9

108.0

108.1

FY18

FY19

SCA’s principal affiliation – in the regional markets of Queensland, Southern New South Wales and Victoria – continues to be with the Nine Network.  

From 1 July 2018, SCA has also provided Nine with exclusive sales representation services in Northern New South Wales, making it simpler for advertisers  

to invest in these aggregated markets. Married at First Sight, The Block, Australian Ninja Warrior and Nine’s NRL coverage were the best performing shows.  

SCA has consistently achieved a commercial share in excess of audience share in these markets.  

1.06

1.09

38.1%

35.8%

34.9%

33.4%

Commercial Share & Power Ratio

1.06

1.08

1.06

1.05

38.1%

35.9%

36.7%

36.4%

36.1%

34.0%

34.0%

34.2%

H2 FY17

H1 FY18

H2 FY18

H1 FY19

H2 FY19

H2 FY19

AUDIENCE SHARE

COMMERCIAL SHARE

POWER RADIO

SNSW, VIC & QLD1

INC. NNSW1,2

SCA is expecting strong ratings and commercial performance from Nine’s 

SCA has also announced that it will outsource its television playout services 

second year of broadcasting the Australian Open tennis in 2020. With 

– comprising 105 broadcast signals – to NPC Media (a joint venture between 

Nine only securing the 2019 tennis rights late in 2018, there was limited 

the Nine and Seven Networks), and its television and radio broadcast 

opportunity for our sales teams to optimise this new event in its first year.

transmission services to Broadcast Australia. The transition of these 

SCA is affiliated with the Seven Network in Tasmania. While this is a smaller 

market, SCA has built a strong position for Seven’s programming over many 

years. Seven’s AFL coverage is its premier product in Tasmania, with My 

Kitchen Rules, House Rules, Home & Away and Andrew Denton’s Interview 

also strong ratings performers. Tasmania is the only market in which SCA 

produces its own local news bulletins, and that contributes to our leading 

position. SCA’s sales teams continued in FY2019 to achieve a commercial 

share in excess of audience share in Tasmania.

services will be completed during FY2020, creating a streamlined and 

efficient service for delivery of broadcast television to SCA’s licence areas. 

Outsourcing these services will create a more predictable cost base for our 

television operations, while mitigating future capital expenditure and other 

risks associated with SCA’s previous ownership of broadcast assets. 

1 KPMG Market Share Report – Regional Queensland, SNSW, NNSW & Regional Victoria  

2  Effective 1 July 2018 SCA and Nine entered into a local sales representation agreement 

for the NNSW Television licence area

10 | TELEVISION

SOUTHERN CROSS AUSTEREOBOOMTOWN

SCA has grown its national advertising revenue in regional markets over the past 
several years. In the last two years, SCA has grown national regional revenues  
by 23.2% and 3.5% for radio and television respectively. In FY2019, SCA’s national 
regional radio revenue grew by 10.7%, while national regional television revenue  
was flat. Overall, SCA grew national regional revenue by 4.1% to $181.8 million.   

This growth has been driven by targeted initiatives taken by SCA to change 

of Australia’s population – have disposable incomes and travel, shopping 

the perception among metropolitan media buyers of regional Australia and 

and spending patterns that are comparable to those of Australia’s capital city 

to increase advertising investment in regional media. In 2019, SCA partnered 

residents. And yet only 10% of national media budgets are spent regionally. 

with other regional media businesses in a joint marketing campaign to 

Boomtown seeks to close that gap.

accelerate these initiatives. The campaign is called Boomtown.

SCA and our Boomtown partners believe there are significant opportunities 

Representing 8.8 million people living in regional Australia, Boomtown 

for advertisers to grow their businesses in a more effective and efficient 

includes major business and population centres like the Gold Coast, 

manner by tapping into Boomtown. More information is available on the 

Newcastle, the New South Wales Central Coast, Townsville, Hobart, 

Boomtown website: https://boomtown.media/.

Bunbury and Canberra. The residents of Boomtown – who comprise 36% 

BOOMTOWN | 11 

ANNUAL REPORT 2019GOVERNANCE

VALUES

CONNECTING AND SUPPORTING COMMUNITIES 

SCA prides itself on creating a culture where people feel valued and can 

As a local media organisation, SCA is an integral part of the fabric of regional 

perform at their very best. We don’t just focus on what we do; we care about 

and rural communities. SCA’s local news and information services on radio 

how we do it. SCA’s five values guide day-to-day decisions and shape 

and television keep communities up to date on the issues that matter to them; 

individual and collective behaviour. 

as well as providing local skilled jobs, promoting local events, supporting local 

DIVERSITY AND INCLUSION

businesses, providing local advertising opportunities and supporting local 

charities and community initiatives. SCA produces and broadcasts local news 

SCA believes that business performance is enhanced by a diverse 

bulletins in Tasmania on the Seven Network and, in conjunction with the Nine 

workforce where employees are treated with respect and fairness and 

Network, SCA broadcasts local television news bulletins in regional Victoria, 

have equal access to opportunities. SCA aims to provide a living, creative 

Southern New South Wales and regional Queensland.  

organisation that understands the diversity of its audiences and advertisers.

The representation of women in the national executive team has risen from 

25% to 30% over the past year. There are a range of initiatives under way 

to continue that trajectory, including mentoring and executive development 

programs for women, policies to encourage flexible working arrangements 

and return from parental leave, recruitment and succession planning 

processes that support high potential women, and training for all managers 

on diversity and inclusion.  

Gender pay analysis indicates that remuneration across SCA’s business  

is generally determined by reference to the requirements of each role  

and the skills and experience of individual employees, with no systemic 

gender bias in remuneration practices. Where isolated pay gaps have 

been identified (whether in favour of men or women), action has been 

taken to address them – or will be over time.

DEVELOPING AND LOOKING AFTER OUR PEOPLE

SCA is investing in leadership with a focus on the skills that SCA requires of its 

leaders now and in the future. This has included partnering with the Australian 

School of Applied Management to provide leaders with executive level 

training on leading in times of change, executing strategy, inspiring trust and 

coaching for high performance. SCA was also proud to receive an award for 

Cultural Transformation and Sustainability from Human Synergistics Australia, 

based on the people, culture and engagement results in 2016 and 2018.

SCA manages a range of workplace health and safety risks, including 

travelling and working in remote areas, working at heights on high voltage 

transmission equipment and other electrical equipment, managing 

asbestos in old office buildings and equipment shelters in regional areas, 

managing security arrangements for high profile performers and on-air 

announcers, and conducting ‘stunts’ for on-air radio content. Proactive 

steps are taken to promote the mental health and wellbeing of SCA’s 

people including a wellbeing portal on the Company intranet, training on 

managing mental health in the workplace and an employee assistance 

program and counselling service.

In addition to the SCA Engage national charity program, SCA is 

an active contributor to local communities. Here are just a few 

examples from the past year:

•  Facing disaster from the devastating floods this year, 

SCA’s Townsville radio personalities and the people in Far 

North Queensland locations assisted local authorities and 

communities with emergency briefings, up-to-date advice and 

recommendations and support services over several weeks. 

•  The extreme bush fires in Esperance saw SCA’s radio stations 

broadcast bushfire information 24 hours a day for five days.  

Triple M in Warragul did the same for 48 hours during the  

Bunyip State Park fires in March 2019.

•  Triple M’s GoldFM on the Gold Coast supported an event where 

hundreds of people paddled on Currumbin Creek and took an 

oath to Stand Up against Domestic Violence. Hit90.9’s announcer, 

Ben Hannant, peddled a spin bike for 24 hours to raise $152,000 

for a local family in need.

•  Hit106.9 Newcastle Breakfast announcer, Simon Baggs, walked 

50 kilometres – raising $60,000 for the family of an 11-year-old 

girl suffering permanent disability following surgery to remove  

a brain tumour. 

•  Through a partnership with Habitat for Humanity, SCA offers 

four employees each year the opportunity to participate in 

Rock the House, in which they help to construct housing for 

disadvantaged people in impoverished overseas communities. 

In 2019, Rock the House travelled to Siem Reap, Cambodia.

CORPORATE GOVERNANCE

SCA’s Corporate Governance Statement demonstrates the extent  

to which SCA has complied with the ASX Corporate Governance 

Council’s Principles and Recommendations and corporate governance 

best practice. The Corporate Governance Statement and related 

corporate governance policies are available on SCA’s website 

 (http://www.southerncrossaustereo.com.au/investors).

12 | GOVERNANCE

SOUTHERN CROSS AUSTEREOSCA ENGAGE

SCA Engage is SCA’s national charity program. Over two-year cycles, SCA works with selected charities 
to help their work, while engaging its own people to build stronger communities. SCA provides support 
through radio and television advertising; digital, social and research support; event and meeting spaces; 
brainstorming sessions; concert and sporting tickets; on-air interviews; and staff volunteering.  

SCA supported CanTeen, OzHarvest and Black Dog Institute in the first of our two-year programs.

SCA ENGAGE 2016-2018

CanTeen

OzHarvest

Black Dog Institute

Increase of 1,700 young people receiving 

25% uplift in CEO Cookoff fundraising

Individual giving rose by 477%  

intensive support

53% increase in financial year tax  

in regional Australia

SCA research insights changed ways  

appeal fundraising

Brand awareness up 11% (metro) and  

to communicate with young people

Training at SCA increased professionalism  

of 50 youth ambassadors

19% increase in Christmas appeal fundraising

8% (regional)

11% increase in men 30-52 seeking mental 

health information from Black Dog Institute

SCA also supported Rural Aid, helping rural communities dealing with 

TESTIMONIALS:

drought. A four-month campaign of community service announcements  

on radio and television encouraged people to donate to the ‘Buy a Bale’ 

appeal or volunteer to help farmers in need.  

From 1 January 2019, SCA is working with The Smith Family and Beyond 

Blue, as well as our in-house charity, Give Me 5 for Kids. In the first six 

months of 2019, SCA provided The Smith Family and Beyond Blue with 

commercial advertising to the value of $19,543,602.

Both external charity partners have provided education sessions in 11 of 

our biggest offices, reaching over 1,400 staff. On 1 July 2019, our metro 

Triple M network was proud to work with Beyond Blue on ‘No Talk Day’. 

From 6:00am until 6:00pm, there were no shows, news, weather or paid 

advertisements. The promotion aimed to encourage men to talk to someone 

about their mental health. Beyond Blue has reported a 30% increase in 

people using their services since SCA’s support began in January 2019. 

SCA has run the annual Give Me 5 for Kids campaign for more than 20 

years. Beginning as a simple coin drive on the New South Wales Central 

Coast, the campaign has raised over $25 million nationally, and benefited 

over 40 pediatric wards of local hospitals and children’s health-related 

charities. Local health services use these funds to improve outcomes for 

Beyond Blue Quote: Patrice O’Brien (General Manager Workplace, 

Partnerships & Engagement) 

Our partnership with SCA is only five months old but already you have blown 

us away with the enthusiasm, professionalism and sheer speed at which you 

have amplified our messages across Australia. We’ve been inspired by the 

culture which we’ve encountered in your organisation which makes this an 

even more meaningful partnership for us. ‘Thank you’ hardly seems enough.

The Smith Family Quote: Melanie Lowe (Strategic Partnership Manager) 

The experience with SCA thus far in our partnership has been truly wonderful. 

Over the past five months, constant team member passion and enthusiasm 

shines through and cements what an invaluable journey we are both on 

together. On a personal note, I am beyond excited for what is yet to come.

Alison Kennedy, CEO Toowoomba Hospital Foundation 

The Give Me 5 for Kids appeal is a wonderful fundraiser which has helped 

us bring much joy and support to children visiting the Toowoomba Hospital. 

We’re proud to have been a part of this great cause over the past 11 years and 

the generosity of our community has raised over half a million dollars to date 

which has gone towards purchasing vital equipment for the paediatric unit.

Lucas Coleman, Manager of Communication, Fundraising  

young patients, from acquiring vital medical equipment through to providing 

and Volunteering, Newcastle Health 

clown doctor services to cheer up sick children.

In June each year, SCA’s local radio and television stations get behind  

the cause by holding local fundraising events. Many local businesses,  

clubs and individuals stage their own fundraising activities under the  

Give Me 5 for Kids banner, adding to the funds raised and helping to build 

stronger communities. SCA covers all administrative costs so that all funds 

raised go direct to local charities. 

As the recipient organisation it is almost difficult to articulate the difference we 

have seen over the past five years. Thank you to all the team who put in so 

much effort each year to ensure Give Me 5 for Kids is bigger and better each 

year; the staff at John Hunter Children’s Hospital are very appreciative of the 

work you do, as are the 50,000 families that require our services each year.

SCA ENGAGE | 13 

ANNUAL REPORT 2019DIRECTORS

PETER BUSH

CHAIRMAN, INDEPENDENT DIRECTOR

Appointed: 25 February 2015, Most recently elected by shareholders: 23 October 2018,  

Board Committees: Nomination Committee (Chair)

Peter Bush had a distinguished executive career spanning the media, FMCG, advertising and consumer products sectors. 

He held senior marketing roles with SC Johnson, Reckitt & Coleman, Ampol/Caltex and Arnott’s and was CEO of AGB 

McNair, Schwarzkopf and McDonald’s Australia. He brings broad commercial and strategic leadership skills to the Board.  

Peter also brings a wealth of public company governance experience, including considerable experience in  

mergers and acquisitions and equity capital markets transactions. He is Chairman of Inghams Group. He has previously 

served on the boards of Mantra Group, Pacific Brands, Nine Entertainment Holdings, Insurance Australia Group, Miranda 

Wines, McDonald’s Australia and Lion Nathan Ltd. Peter is a member of the 30% Club, supporting at least 30% female 

representation on ASX 200 boards. Both directors appointed during Peter’s time as Chair are women.

LEON PASTERNAK

DEPUTY CHAIRMAN, INDEPENDENT DIRECTOR

Appointed: 26 September 2005, Most recently elected by shareholders: 23 October 2018

Until July 2010, Leon was a senior corporate partner at Freehills (now Herbert Smith Freehills) specialising in mergers 

and acquisitions, public finance and corporate reorganisations. Until February 2014, Leon held the positions of Vice 

Chairman and Managing Director with Merrill Lynch Markets (Australia) Pty Limited (a subsidiary of Bank of America) 

with responsibility for the financial institutions group and mergers and acquisitions. As a principal of BCC Partners, 

Leon now offers strategic and financial advice to a portfolio of private, public and family businesses.

Leon brings broad corporate and strategic expertise to the Board’s deliberations. As the Company’s longest-serving 

director, his corporate knowledge has been invaluable in bedding down the significant renewal since 2014 of both 

the Board and the senior leadership team. 

HELEN NASH

INDEPENDENT DIRECTOR

Appointed: 23 April 2015, Most recently elected by shareholders: 24 October 2017 

Board Committees: Audit & Risk Committee, People & Culture Committee (Chair), Nomination Committee

Helen Nash has more than 20 years’ executive experience in consumer packaged goods, media and quick service 

restaurants. As Chief Operating Officer at McDonald’s Australia, she oversaw restaurant operations, marketing, 

menu, insights and research, and information technology. This mix of strategic and operational experience allows 

Helen to bring broad commercial skills and acumen, as well as a consumer focus, to the Board. Helen also brings 

robust financial skills to her role having initially trained in the UK as a Certified Management Accountant.

Since transitioning to her non-executive career in 2013, Helen has served as a director of companies in a range 

of industries. She is a director of Metcash Ltd and Inghams Group Limited, and was formerly a director of Pacific 

Brands Ltd and Blackmores Ltd. Our Board benefits from Helen’s governance experience and skills, including her 

membership of audit and remuneration committees at these other companies.

14 | DIRECTORS

SOUTHERN CROSS AUSTEREODIRECTORS

GLEN BOREHAM AM

INDEPENDENT DIRECTOR

Appointed: 1 September 2014, Most recently elected by shareholders: 20 October 2016 

Board Committees: Audit & Risk Committee, People & Culture Committee

Glen’s executive career culminated in the role of CEO and Managing Director of IBM Australia and New Zealand in a 

period of rapid change and innovation from 2006 to 2010. He was the inaugural Chair of Screen Australia from 2008 

to 2014, and chaired the Australian Government’s Convergence Review of the media industry. The Board benefits 

from Glen’s extensive knowledge, insights and networks in the technology and data industries. Having lived in Asia, 

Europe and Australia, Glen brings a global perspective.

Glen is also a director of Cochlear and Link Group and is Chair of the Advisory Board at IXUP. He was previously 

Chair of the Industry Advisory Board at the University of Technology Sydney, Chair of Advance (representing the one 

million Australians living overseas), as well as Deputy Chair of the Australian Information Industry Association and a 

Director of the Australian Chamber Orchestra. In 2010, he became a founding member of Australia’s Male Champions 

of Change group. Glen is a Member of the Order of Australia for services to business and the arts.

ROBERT MURRAY

INDEPENDENT DIRECTOR

Appointed: 1 September 2014, Most recently elected by shareholders: 24 October 2017 

Board Committees: People & Culture Committee, Nomination Committee

Rob had a successful career in sales, marketing and general management having served most recently as the 

CEO of Lion (formerly Lion Nathan), one of Australasia’s leading food and beverage companies, including during its 

acquisition by Kirin Holdings in 2009. Before joining Lion Nathan in 2004, Rob worked for Procter & Gamble for 12 

years; and then for eight years with Nestlé, first as MD of the UK Food business, and then as CEO of Nestlé Oceania. 

Rob brings valuable strategic and commercial insight to the Board, along with his in-depth understanding of  

consumer behaviour and global experience in mergers and acquisitions and other corporate transactions.  

He is Chair of Metcash, a director of the Bestest Foundation, and Advisory Chair of the Hawkes Brewing Company.  

He was previously a director of Dick Smith Holdings, Super Retail Group and Linfox Logistics.

MELANIE WILLIS

INDEPENDENT DIRECTOR

Appointed: 26 May 2016, Most recently elected by shareholders: 20 October 2016 

Board Committees: Audit & Risk Committee (Chair), People & Culture Committee

Melanie has extensive experience in corporate finance, strategy and innovation and investments both in executive 

and non-executive roles. She has worked in sectors including accounting and finance, infrastructure, property 

investment management, and retail services (including tourism and start-up ventures). She held executive roles as 

CEO of NRMA Investments (and head of strategy and innovation), CEO of a financial services start-up and director of 

Deutsche Bank, having previously been in corporate finance at Bankers Trust and Westpac. 

In her role as Chair of the Audit & Risk Committee, Melanie applies her extensive skills and experience in financial 

reporting and risk management matters. In addition to her broad finance, strategic and commercial skills, Melanie 

brings valuable governance experience from her roles as a director of Challenger, Paypal Australia and Chief 

Executive Women and from her former positions as a director of Pepper Group and Ardent Leisure where she also 

served on audit committees.  

DIRECTORS | 15 

ANNUAL REPORT 2019LEADERSHIP 
TEAM

GRANT BLACKLEY

MANAGING DIRECTOR

Appointed: 29 June 2015, Most recently elected by shareholders: 29 October 2015

Grant Blackley has enjoyed a distinguished career with more than 30 years’ experience in the media and 

entertainment sectors. Grant joined the Board in June 2015 as Chief Executive Officer and Managing Director and 

is responsible for leading the strategic and operational performance of the company. Grant is the Chairman of 

Commercial Radio Australia and a director of the Australian Association of National Advertisers. He has in the past 

served as a director of Free TV Australia. He has served in numerous senior leadership roles including at the TEN 

Network, as CEO from 2005 to 2010. Prior to becoming CEO, Grant held key roles in network sales, digital media 

and multi-channel program development as well as being responsible for Group strategy, acquisitions and executive 

leadership and development.

NICK MCKECHNIE

CHIEF FINANCIAL OFFICER

Appointed: 8 September 2014 

Nick McKechnie is a Chartered Accountant with over 20 years’ experience. Nick was the CFO of ConnectEast from 

2009 to 2014 and Group Financial Controller from 2007 to 2009. Prior to this role Nick held a variety of senior 

finance roles at Virgin Media in the UK and commenced his career with Arthur Andersen.

As CFO of SCA, Nick is responsible for the financial stewardship of the Company, including the allocation of capital 

and resources and the management of returns to shareholders. Financial objectives include optimising the cost of 

capital through use of an appropriate balance of equity and debt capital and through seeking to invest capital in 

projects that result in returns above the Company’s existing Return on Invested Capital (ROIC). Nick is responsible 

for managing relationships and communication with providers of equity and debt capital and for ensuring a strong 

and effective governance framework exists.

JOHN KELLY

CHIEF OPERATING OFFICER

Appointed: February 2016

John Kelly is an experienced executive who has previously held senior executive roles in large Australian sporting 

and media organisations. John was COO at Football Federation Australia from 2013 to 2015 where his role 

encompassed strategy and media rights. Prior to that role John spent over 16 years in various executive and director 

roles at Ten Network Holdings Limited including over eight years as Group CFO. John has a background as a 

Chartered Accountant and commenced his career at KPMG where he progressed to the role of Manager.

As Chief Operating Officer, John is responsible for leading the Operations function of the business to ensure 

alignment and delivery of the corporate strategy. This includes overseeing SCA’s General Management Teams, 

People & Culture, Strategy and Podcasting as well as facilitating the Company’s external key broadcasting 

agreements and key partnerships.

16 | LEADERSHIP TEAM

SOUTHERN CROSS AUSTEREOLEADERSHIP 
TEAM

BRIAN GALLAGHER

CHIEF SALES OFFICER

Appointed: July 2015

Brian Gallagher is a media executive with strong commercial and broadcast experience across the metro and 

regional media markets gathered over 30 years. Brian has worked in radio, free to air TV, pay TV, content marketing 

and program production. Brian has worked with the Nine Network, Ten Network and was CEO of Ignite Media Brands 

prior to joining SCA as Chief Sales Officer.

Brian is responsible for the development and implementation of an overall sales strategy for the Company, including 

driving the entire sales operation across SCA’s full suite of media channels and brands.

STEPHEN HADDAD

CHIEF TECHNOLOGY OFFICER

Appointed: June 2018

Stephen Haddad is an experienced CIO/CTO and Business Transformation Executive who has demonstrated his 

ability to drive strategic business growth over 20 years in Australia’s media, finance and consulting organisations. Prior 

to this role, Stephen held CIO roles at Bauer Media, FujiFilm and senior roles within banking and telecommunications.

Stephen is responsible for all technology domains across SCA, including business systems, corporate networks 

and infrastructure, digital design and development, audio engineering technology and operations and television 

broadcast engineering and operations. Stephen also has management responsibility for the project management 

office and procurement functions.

LEADERSHIP TEAM | 17 

ANNUAL REPORT 2019FINANCIAL 
REPORT

CONTENTS

Corporate Governance Statement 

Directors’ Report 

Review and Results of Operations 
Distributions and Dividends 
Significant Changes in State of Affairs 
Events Occurring After Balance Date 
Likely Developments and Expected Results of Operations 
Indemnification and Insurance of Officers and Auditors 
Non-Audit Services 
Environmental Regulation 
Information on Directors 
Information on Company Secretary 
Meetings of Directors 

Remuneration Report 

Auditor’s Independence Declaration 

Statement of Comprehensive Income 

Statement of Financial Position 

Statement of Changes in Equity 

Statement of Cash Flows 

Notes to the Financial Statements 

Key Numbers 
Capital Management 
Group Structure 
Other Notes to the Financial Statements 

Directors’ Declaration 

Independent Auditor’s Report  

Additional Stock Exchange Information  

Corporate Directory 

21

21

21
24
24
24
24
24
24
24
25
26
27

28

47

48

49

50

51

52

53
66
75
77

85

86

94

95

The financial statements were authorised for issue by the Directors on 
22 August 2019. The Directors have the power to amend and re-issue 
the financial statements.

20 | FINANCIAL REPORT

SOUTHERN CROSS AUSTEREODIRECTORS’ REPORT

FOR YEAR ENDED 30 JUNE 2019

Corporate Governance Statement
The statement outlining Southern Cross Media Group Limited’s 
corporate governance framework and practices in the form 
of a report against the Australian Stock Exchange Corporate 
Governance Principles and Recommendations, 3rd Edition, 
will be available on the Southern Cross Austereo website, 
www.southerncrossaustereo.com.au, under the investor relations 
tab in accordance with listing rule 4.10.3 when the 2019 Annual 
Report is lodged.

Directors’ Report
The Directors of Southern Cross Media Group Limited (“the 
Company”) submit the following report for Southern Cross Austereo, 
being Southern Cross Media Group Limited and its subsidiaries 
(“the Group”) for the year ended 30 June 2019. In order to comply 
with the provisions of the Corporations Act 2001, the Directors 
report as follows:

Directors
The following persons were Directors of the Company during the 
whole of the year, unless otherwise stated, and up to the date 
of this report:
 – Peter Bush (Chairman)
 – Leon Pasternak (Deputy Chairman)
 – Grant Blackley
 – Glen Boreham
 – Rob Murray
 – Helen Nash
 – Melanie Willis

Principal Activities
The principal activities of the Group during the course of the financial year 
were the creation and broadcasting of content on free-to-air commercial 
radio (AM, FM and digital), TV and online media platforms across 
Australia. These media assets are monetised via revenue generated from 
the development and sale of advertising solutions for clients. 

There were no changes in the nature of the Group during the year.

Review and Results of Operations

Operational Review
Group Results
The Group reported revenues of $660.1 million, up 0.5% on the prior 
year revenues of $656.8 million, and Earnings before Interest, Taxes, 
Depreciation and Amortisation (“EBITDA”) before loss on assets 
held for sale of $156.6 million, down 1.1% on prior year EBITDA 
of $158.4 million. Net loss after tax was $91.4 million for the year 
ended 30 June 2019, from a net profit after tax of $0.1 million. 
Current year results included impairment charges against the 
television intangible assets of $226.9 million and fair value loss on 
assets held for sale of $9.2 million. Excluding these significant items, 
net profit after tax of $73.9 million is flat on the prior year. 

A change has been made to the presentation of the results of 
operations to reflect organisational structure changes, with reporting 
of the results now analysed between Audio and Television reporting 
segments. Further description of this change is set out in note 2 
“Segment Information” to the financial statements.

Net debt has reduced by a further 3.8% to $292.6 million and net 
cash finance costs of $12.8 million are down 9.2% on the prior year. 

Significant Items
At 31 December 2018, the Group recognised impairment charges 
against intangible assets of $226.9 million, which related to an 
impairment in the carrying value of television licences in the 
Television Cash Generating Unit (“CGU”). There was also a related 
derecognition of a deferred tax liability in respect of certain brands 
and licences for $68.1 million. At 31 December 2018 the estimated 
recoverable amount of the Television CGU, based on value-in-use, 
equalled its carrying amount. On the reassessment of the CGUs, the 
assets of the Regional CGU were allocated between the Audio and the 
Television CGUs. The carrying value attributable to the Television CGU 
was in excess of the CGU’s value-in-use, which was the main cause of 
the impairment. Refer to notes 6, 9 and 10 for further information. 

During 2019, the Group performed an evaluation of its broadcast 
transmission assets. The Group decided to sell its existing 
transmission assets and to outsource the provision of transmission 
services. At 30 June 2019 the sale negotiations were at an advanced 
stage and on 6 August 2019 the Group announced the sale of 
assets and outsourcing of transmission services. On reclassification 
to Assets held for sale, fair value losses totalling $9.2 million were 
recorded. Refer to note 7 for further information.

Segment Profit and Loss

Audio
Television
Corporate
Total Revenue

EBITDA
Audio
Television
Corporate
Total EBITDA

Group NPAT

2019
$’m
452.4
206.6
1.1
660.1

148.7
25.2
(26.5)
147.4

(91.4)

2018 
$’m
442.1
213.4
1.3
656.8

147.7
33.3
(22.6)
158.4

Variance
2.3%
(3.2%)
(15.4%)
0.5%

0.7%
(24.3%)
17.3%
(6.9%)

0.1

N/A

21 

ANNUAL REPORT 2019Strategic Update 
During the 2019 financial year the Group has executed on a  
number of elements that support the achievement of the Group’s 
medium-term strategic objectives to:

1.  Create compelling content;

2.  Deliver improved audio experiences;

3.  Use our assets to help our clients succeed; and

4.  Transform our business to build sustainable revenue streams. 

The Group focused on the continued development of local content 
across its radio network to increase its appeal to audiences. In 
addition, the expansion of digital radio stations aligned to the 
principal Hit and Triple M brands has further extended its audiences 
and enabled greater monetisation of its assets.

SCA has further increased the personalisation of its products and 
the development of on-demand audio assets. PodcastOne Australia 
has become established as the leading commercial premium 
podcast platform across Australia, with high quality local content 
appealing to Australian audiences. The platform now hosts over 65 
creators and monetisation is growing as audiences and advertisers 
embrace the medium. In addition, the Group has expanded its digital 
audio assets with the introduction of instream advertising and a 
partnership with the global music streaming platform Soundcloud, 
under which SCA is its sales representation agent for all digital audio 
consumed in Australia.

The Group has continued to focus on increasing the proportion of 
national advertising invested in regional markets. These efforts were 
focused through an industry trade marketing “Boomtown” campaign 
that SCA has delivered along with its regional media peers in 
television, radio, print and digital assets. The success of these efforts 
has seen national regional radio advertising increase by 10.6% and 
national television revenues held flat despite a declining market. 

SCA continues to focus on the development of new assets in digital 
audio that will result in the development of sustainable new revenue 
streams and has implemented an innovation program and culture 
within the business to assist with the transformation of the business.

2020 Outlook
The majority of the Group’s earnings come from its Audio division 
and SCA plans to further grow these earnings through its focus on 
further improving the content offering, on expanding the breadth of 
its offering through use of its digital radio spectrum and through the 
development of personalised and on-demand content. In Television, 
SCA will achieve improved efficiency following the decision to 
outsource both playout and transmission services.

Review and Results of Operations (continued)

Audio
The Audio business consists of two complementary radio brands 
operating in the Australian capital cities and regional Australia along 
with the digital assets associated with these two brands. The brands 
target different audience demographics with the Triple M network 
skewed towards males in the 25 to 54 age bracket and the Hit 
Network targeted towards females in the 18 to 49 age bracket.

The Audio business saw revenue growth of 2.3%, which led to 
EBITDA growth of 0.7%, with growth in both the Australian capital 
cities and regional Australia.

Overall, the metropolitan free-to-air radio advertising market has 
performed relatively well throughout 2019, decreasing 0.5% year 
on year in what was a challenged media environment. An improving 
ratings position and the monetisation of our digital radio stations 
resulted in market share increases that led to a 4.1% growth in the 
Group’s metro radio advertising revenues.

Regional radio continues to be a strong performer for the Group 
with advertising revenues up 1.5% on 2018. Revenue from national 
agency clients was up 10.6%. This growth has been driven by the 
Group’s stated objective of increasing the profile of regional radio by 
conducting audience surveys in many regional markets and working 
with key agency clients to help them better understand the benefits 
of regional radio advertising. Local revenues have fallen by 3.7%, 
impacted by the credit squeeze following the Royal Commission, 
coupled with lower spend in the election period.

Television
The Television business consists of a number of regional television 
licences. Each regional television licence receives programming from 
a metropolitan television network affiliate, with the Group receiving 
the majority of its programming from the Nine Network, while the 
Tasmania and Central Australian licence areas receive Seven Network 
programming. The combination of two premium programming 
agreements gives SCA a strong audience share across its TV licence 
areas. However, the Group faced a market decline of 5.1% in its 
main markets, which led to a 3.2% decline in Television revenues 
and 24.3% decline in Television EBITDA, before fair value losses on 
assets held for sale. Refer to the “Significant Items” section above 
for a description of the $226.9 million impairment charge against the 
television licence intangible assets. 

Corporate
The Corporate function comprises the Group-wide centralised 
functions of the Group. Corporate expenses increased due to software 
licencing, as a result of investment in new software tools designed to 
improve the efficiency of our operations, with insurance costs also up. 

Financial position
The financial position of the Group continues to improve with net 
debt reducing 3.8% on 2018 to finish the year at $292.6 million. 
The Group’s key debt measures continue to improve with a leverage 
ratio of 1.76 times, down from 1.79 times in June 2018, and interest 
cover improving to 13.03 times, up from 12.03 times in June 2018. 

22

DIRECTORS’ REPORTFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOMaterial Risks
Business and operational risks that could affect the achievement of the Group’s financial prospects include the following risks:

Risk
Decrease in the size of 
the free-to-air (“FTA”) 
television market at a 
faster rate than forecast

Mitigation Strategies
The Group has seen a decline in the television market of 5.1% year on year. Although FTA television continues 
to deliver mass audiences and hence has a key place in media buying strategies, television markets remain 
challenging due to ongoing audience declines. At 31 December 2018, the Group recognised impairment charges 
against the Television CGU of $226.9 million. On the reassessment of the CGUs, the assets of the Regional CGU 
were allocated between the Audio and the Television CGUs. The carrying value attributable to the Television CGU 
was in excess of the CGU’s value-in-use, which was the main cause of the impairment; but is consistent with the 
continuing declines and independent estimates of forecast negative television growth rates. For further information, 
refer note 10.

Key mitigation strategies are focused on improving the share of media spending directed towards regional markets 
and by focusing on the efficiency of television operations.

The Group’s sales teams’ Regional Development Program continues to drive incremental marketing in regional 
markets where there is an underinvestment in media spend on a per capita basis and is supported in this regard by 
the industry trade marketing Boomtown campaign.

SCA continues to focus on improving the efficiency of television operations and during the year entered into 
outsourcing arrangements with specialist operators for both television playout and transmission services.

The Group is a diversified business covering television, radio and online, which provides a degree of protection 
against individual market weaknesses, with the television CGU only representing 15% of the Group’s EBITDA. As 
a television affiliate the Group pays a percentage of revenue to the broadcast partners meaning television has a 
higher variable cost structure than our radio or online businesses, which reduces the profit impact of any potential 
decline in revenue.

Finding and retaining 
good on-air talent

Finding and retaining good on-air talent is a key to retaining and growing audience share, and the Group is 
committed to developing talent across its national network of radio stations. 

The Group maintains a risk-based (opportunity) approach to unearthing and developing new talent and has 
implemented “Hubble”, a formal tool that assists to Discover, Document, Develop and Deploy talent at each stage 
of their career. The nature of the Group’s regional and metro radio assets provides an opportunity for developing 
talent to be moved from smaller to larger markets over time. 

Contracts are used to lock talent in for certain periods of time. The development of successful off-air teams that 
help create high quality programming is also important in developing the loyalty of on-air talent to the Group.

New products emerge  
that are more compelling 
than Linear Radio

The Group has increased its focus on content that is desirable, accessible and prominent.

SCA is looking to evolve existing products and develop new products to take advantage of the opportunity provided 
by the expanding scope of digital distribution.

Examples include:

SCA’s website and apps, which provide personalisation for signed-in users

PodcastOne Australia which is SCA’s podcast network which was launched in 2017 and which SCA aims to 
make the pre-eminent podcasting network in Australia. PodcastOne Australia produces unique original content 
that is available on demand to listeners and this content is monetised through advertising. The platform now hosts 
65 creators and monetisation is growing as audiences and advertisers embrace the medium. 

SCA is also working with global technology platforms to extend the content that these carry, either directly 
or through industry bodies. For example, ensuring that SCA’s audio products are readily accessible on smart 
speakers.

With new alternative digital platforms and technologies emerging, there is a risk that the Group loses market share 
to alternative digital platforms and technologies, or fails to fully exploit the opportunity digital media represents 
for the business to lock in and grow new audience loyalty, or suffers financial loss due to a transfer of advertising 
spend to digital media.

The Group has employed a team of digital experts, which are now integrated into the Group’s day-to-day 
operations, in order to leverage existing content and sales capabilities.

The Group invests in engaging digital audiences through the simulcast of its FM radio stations online and the 
creation of additional stations on DAB that extends its Hit and Triple M radio brands across broadcast and online 
platforms. 

The Group’s digital strategy is to utilise its broadcast, social and website reach to continuously engage audiences 
around our digital audio offering, driving people to our branded apps on which they can listen either live or 
on-demand. SCA currently has an installed base of 2.6 million1 across its branded radio apps.

Digital audio is increasing and SCA has implemented an Instream product that enables targeted advertising to be 
delivered across SCA’s own digital inventory as well as that of its partners such as SoundCloud.

Global technology 
platforms alter the 
distribution landscape  
that leads to a loss  
of revenue

1  AppAnnie.

23 

ANNUAL REPORT 2019Non-Audit Services
The Company may decide to employ the auditor on assignments 
additional to their statutory audit duties where the auditor’s expertise 
and experience with the Group are important.

Details of the amounts paid or payable to the auditor 
(PricewaterhouseCoopers Australia) for audit and non-audit services 
provided during the year are set out in note 23.

The Board has considered the position and, in accordance with 
advice received from the Audit & Risk Committee, is satisfied that 
the provision of the non-audit services is compatible with the general 
standard of independence for auditors imposed by the Corporations 
Act 2001. The Directors are satisfied that the provision of non-audit 
services by the auditor did not compromise the auditor independence 
requirements of the Corporations Act 2001 for the following reasons:
 – all non-audit services have been reviewed by the Audit & Risk 
Committee to ensure they do not impact the impartiality and 
objectivity of the auditor; and

 – none of the services undermine the general principles relating to 
auditor independence as set out in APES 110 Code of Ethics for 
Professional Accountants.

Environmental Regulation
The operations of the Group are not subject to any significant 
environmental regulations under Australian Commonwealth, State 
or Territory law. The Directors are not aware of any breaches of any 
environmental regulations.

Distributions and Dividends

Type
Final 2018 Ordinary
Interim 2019 Ordinary

Cents 
per share
4.00
3.75

Total Amount 
$’m
30.8
28.8

Date of Payment
9 October 2018
11 April 2019

Since the end of the financial year the Directors have declared 
the payment of a final 2019 ordinary dividend of $30.761 million 
(4.00 cents per fully paid share) out of “Retained profits – 2015 H1 
interim reserve” to fully utilise that reserve and the remainder to be 
paid out of “Retained Profits – 2016 reserve”. This dividend will be 
paid on 8 October 2019 by the Company. 

Significant Changes in State of Affairs
In the opinion of the Directors, there were no significant changes 
in the state of affairs of the Group that occurred during the 
year under review.

Events Occurring After Balance Date
Events occurring after balance date are outlined in note 26  
“Events Occurring after Balance Date” to the Financial Statements.

Likely Developments and Expected Results  
of Operations
Further information on likely developments relating to the operations 
of the Group in future years and the expected results of those 
operations has not been included in this report because the Directors 
of the Company believe it would be likely to result in unreasonable 
prejudice to the commercial interests of the Group.

Indemnification and Insurance of Officers  
and Auditors
During the year the Company paid a premium of $562,086 to 
insure its officers. So long as the officers of the Company act in 
accordance with the Constitution and the law, the officers remain 
indemnified out of the assets of the Company and the Group against 
any losses incurred while acting on behalf of the Company and the 
Group. The auditors of the Group are in no way indemnified out of the 
assets of the Group.

24

DIRECTORS’ REPORTFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOInformation on Directors

Chairman

Peter Bush

Appointed 25 February 2015

Most recently elected by shareholders: 23 October 2018

Board Committees: Chairman, Nomination Committee

Peter Bush had a distinguished executive career spanning the media, FMCG, advertising and consumer products 
sectors. He held senior marketing roles with SC Johnson, Reckitt & Coleman, Ampol/Caltex and Arnott’s and was 
CEO of AGB McNair, Schwarkopf and McDonald’s Australia. He brings broad commercial and strategic leadership 
skills to the Board.

Peter also brings a wealth of public company goverance experience, including considerable experience in 
mergers and acquisitions and equity capital market transactions. He is Chairman of Inghams Group. He has 
previously served on the boards of Mantra Group, Pacific Brands, Nine Entertainment Holdings, Insurance 
Australia Group, Miranda Wines, McDonald’s Australia and Lion Nathan Ltd. Peter is a member of the 30% Club, 
supporting at least 30% female representation on ASX 200 boards. Both directors appointed during Peter’s time 
as Chair are women.

Deputy Chairman

Leon Pasternak

Appointed 26 September 2005

Most recently elected by shareholders: 23 October 2018

Board Committees: Deputy Chairman

CEO and  
Managing Director

Grant Blackley

Until July 2010, Leon was a senior corporate partner at Freehills (now Herbert Smith Freehills) specialising in 
mergers and acquisitions, public finance and corporate reorganisations. Until February 2014, Leon held the 
positions of Vice Chairman and Managing Director with Merrill Lynch Markets (Australia) Pty Limited (a subsidiary 
of Bank of America) with responsibility for the financial institutions group and mergers and acquisitions. As a 
principal of BCC Partners, Leon now offers strategic and financial advice to a portfolio of private, public and 
family businesses.

Leon brings broad corporate and strategic expertise to the Board’s deliberations. As the Company’s longest-serving 
Director, his corporate knowledge has been invaluable in bedding down the significant renewal since 2014 of both 
the Board and the senior leadership team.

Appointed 29 June 2015

Most recently elected by shareholders: 29 October 2015

Grant Blackley has enjoyed a distinguished career with more than 30 years’ experience in the media and 
entertainment sectors. Grant joined the Board in June 2015 as Chief Executive Officer and Managing Director 
and is responsible for leading the strategic and operational performance of the Company. Grant is the Chairman 
of Commercial Radio Australia and a director of the Australian Association of National Advertisers. He has in the 
past served as a director of Free TV Australia. He has served in numerous senior leadership roles including at the 
TEN Network, as CEO from 2005 to 2010. Prior to becoming CEO, Grant held key roles in network sales, digital 
media and multi-channel program development as well as being responsible for Group strategy, acquisitions and 
executive leadership and development. 

Director

Appointed 1 September 2014

Glen Boreham AM

Most recently elected by shareholders: 20 October 2016

Board Committees: Audit & Risk Committee, People & Culture Committee

Glen’s executive career culminated in the role of CEO and Managing Director of IBM Australia and New Zealand in 
a period of rapid change and innovation from 2006 to 2010. He was the inaugural Chair of Screen Australia from 
2008 to 2014, and chaired the Australian Government’s Convergence Review of the media industry. The Board 
benefits from Glen’s extensive knowledge, insights and networks in the technology and data industries. Having 
lived in Asia, Europe and Australia, Glen brings a global perspective.

Glen is also a director of Cochlear Limited and Link Group and is Chair of the Advisory Board at IXUP. He 
was previously Chair of the Industry Advisory Board at the University of Technology Sydney, Chair of Advance, 
representing the one million Australians living overseas, as well as Deputy Chair of the Australian Information 
Industry Association and a Director of the Australian Chamber Orchestra. In 2010, he became a founding member 
of Australia’s Male Champion of Change group. Glen is a Member of the Order of Australia for services to business 
and the arts.

25 

ANNUAL REPORT 2019Information on Directors (continued)
Director

Appointed 1 September 2014

Robert Murray

Most recently elected by shareholders: 24 October 2017

Board Committees: People & Culture Committee, Nomination Committee

Rob had a successful career in sales, marketing and general management having served most recently as the 
CEO of Lion (formerly Lion Nathan), one of Australasia’s leading food and beverage companies, including during its 
acquisition by Kirin Holdings in 2009. Before joining Lion in 2004, Rob worked for Procter & Gamble for 12 years, 
and then for eight years with Nestlé – first as MD of the UK Food business, and then as CEO of Nestlé Oceania. 

Rob brings valuable strategic and commercial insight to the Board, along with his in-depth understanding of 
consumer behaviour and global experience in mergers and acquisitions and other corporate transactions. He is 
Chair of Metcash, a director of the Bestest Foundation, and Advisory Chair of the Hawkes Brewing Company. He 
was previously a director of Dick Smith Holdings, Super Retail Group and Linfox Logistics. 

Director

Helen Nash

Appointed 23 April 2015

Most recently elected by shareholders: 24 October 2017

Board Committees: Audit & Risk Committee, People & Culture Committee (Chair), Nomination Committee

Helen Nash has more than 20 years’ experience in consumer packaged goods, media and quick service 
restaurants. As Chief Operating Officer at McDonald’s Australia, she oversaw restaurant operations, marketing, 
menu, insights and research and information technology. This mix of strategic and operational experience allows 
Helen to bring broad commercial skills and acumen, as well as a consumer focus, to the Board. Helen also brings 
robust financial skills to her role having initally trained in the UK as a Certified Management Accountant.

Since transitioning to her non-executive career in 2013, Helen has served as a director of companies in a range 
of industries. She is a director of Metcash Ltd and Inghams Group Limited, and was formally a director of Pacific 
Brands Ltd and Blackmores Ltd. Our Board benefits from Helen’s governance experience and skills, including her 
membership of audit and remuneration committees at these other companies.

Director

Melanie Willis

Appointed 26 May 2016

Most recently elected by shareholders: 20 October 2016

Board Committees: Audit & Risk Committee (Chair), People & Culture Committee

Melanie has extensive experience in corporate finance, strategy and innovation and investments both in executive 
and non-executive roles. She has worked in sectors including accounting and finance, infrastructure, property 
investment management, and retail services (including tourism and start-up ventures). She has held executive 
roles as CEO of NRMA Investments (and head of strategy and innovation), CEO of a financial services start-up and 
director of Deutsche Bank, having previously been in corporate finance at Bankers Trust and Westpac.

In her role as Chair of the Audit & Risk Committee, Melanie applies her extensive skills and experience in financial 
reporting and risk mangement matters. In addition to her broad finance, strategic and commercial skills, Melanie 
brings valuable governance experience from her roles as a director of Challenger, Paypal Australia and Chief 
Executive Women and from her former positions as a director of Pepper Group and Ardent Leisure where she  
also served on audit committees.

Information on Company Secretary

General Counsel and 
Company Secretary

Tony Hudson

Appointed 7 September 2015 

Tony Hudson has over 25 years’ experience in senior legal and governance roles. Tony was General Counsel and 
Company Secretary at ConnectEast from 2005 until 2015. Before that, Tony was a partner of Blake Dawson 
Waldron (now Ashurst Australia), working in the firm’s Melbourne office and from 1993 until 2000 in its Jakarta 
associated office. Tony manages the Group’s national legal and corporate affairs teams, including responsibility for 
regulatory affairs and board governance.

26

DIRECTORS’ REPORTFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOMeetings of Directors
The number of meetings of the Board of Directors and its committees that were held during the year and the number of meetings attended  
by each director are summarised in the table below.

The Nomination Committee did not meet formally during the year. Members of the Nomination Committee met informally to discuss Board 
succession issues during the year.

Director
Peter Bush2
Leon Pasternak
Grant Blackley
Glen Boreham
Rob Murray
Helen Nash
Melanie Willis

Board

Audit & Risk

People & Culture

Meetings of Committees

Attended
6
7
9
9
8
9
9

Held1
6
9
9
9
9
9
9

Attended
2
2
4
5
1
5
5

Held1
*
*
*
5
*
5
5

Attended
3
3
5
5
5
5
5

Held1
*
*
*
5
5
5
5

1  Held refers to the number of meetings held during the time the director held office or was a member of the relevant committee during the year.
2  Peter Bush was granted leave of absence for medical reasons during the year. He was not eligible to attend meetings during his leave of absence. 

* Not a member of the relevant committee during the year.

27 

ANNUAL REPORT 2019REMUNERATION REPORT

FOR YEAR ENDED 30 JUNE 2019

Letter from People & Culture Committee
On behalf of the Board, I am pleased to present the Company’s 
2019 Remuneration Report. The People & Culture Committee 
(PCC) assists the Board in its oversight of management activities in 
developing and implementing strategies to improve the Company’s 
culture and diversity, consistent with our values. An important part 
of the committee’s role is to ensure that the Company’s remuneration 
policies are aligned with the creation of value for shareholders, having 
regard to applicable governance, legal and regulatory requirements 
and industry standards. 

Executive remuneration includes fixed and variable components, 
comprising short-term incentives (STI) and long-term incentives 
(LTI). Having not adjusted the fixed remuneration of the senior 
leadership team in FY2019, the Board has approved an increase for 
FY2020 of 2.5% for the CEO and increases of between 2.7% and 
3.6% for other executive KMP. The fixed remuneration of the Chief 
Technology Officer will increase by 6.7% as he transitions over two 
years to the senior leadership team remuneration structure. In making 
these changes, the PCC and the Board considered an independent 
benchmarking report prepared by KPMG and the Board’s policy of 
providing executive reward between the median and 75th percentile 
of relevant peers.

The Board has also approved changes to the variable components 
of the remuneration of the Company’s senior leadership team, to 
take effect in FY2020. For executives other than the CEO, the STI 
component will be increased from 25% to 30% of total remuneration 
and the LTI component will be decreased from 25% to 20%. For the 
CEO, the STI and LTI components will each continue to be 30% of 
total remuneration. Twenty-five percent of any STI award made to the 
CEO, and 20% of any STI award made to any member of the senior 
leadership team, will be paid in equity subject to the terms of the 
Senior Executive Share Ownership Policy. Previously, the STI awards 
of executives other than the CEO have been made wholly in cash, 
and 25% of the post-tax amount of the CEO’s STI award has been 
made in equity.

The increased STI portion of incentive remuneration in FY2020 will 
facilitate payment in equity of a portion of each executive KMP’s 
STI award. That equity will be subject to a disposal restriction until 
cessation of employment, unless the executive has already met the 
minimum shareholding required by the Board’s Senior Executive 
Share Ownership Policy. The CEO will be required to accumulate 
shares with a value at least equivalent to 100% of the CEO’s fixed 
remuneration and other members of the senior leadership team will 
be required to accumulate shares with a value at least equivalent 
to 50% of their fixed remuneration. Introduction of a deferred 
equity component into the STI awards for executive KMPs, coupled 
with a minimum shareholding policy, will create greater alignment 
with shareholders. 

Unless an executive has achieved the required minimum shareholding 
at the conclusion of the applicable performance period, any equity 
received by the executive under the Company’s STI plan and 25% of 
any equity received under the Company’s LTI plan will be subject to 
a disposal restriction for as long as the executive remains employed 
by the Company. The Board has not prescribed a period within which 
executives must achieve their minimum shareholding; however, based 
on existing shareholdings and historical awards made under the 
LTI and STI plans, the Board anticipates that executives will do so 
within five years. 

The Company’s short-term incentive (STI) plan applies a balanced 
scorecard to assessment of the performance of the senior leadership 
team and other participants in the STI plan. Performance is 
measured in three categories: profitability and financial performance 
(40%), high level operational improvements (40%) and cultural and 
behavioural influences (20%). This recognises the long-term benefits 
to the organisation of the Company’s leaders committing to develop 
and maintain a strong culture and operational discipline. 

The first of these includes Group-wide and individual departmental 
performance measures, with the Group-wide measures operating as 
a gateway to any payment in this category. The gateway targets for 
Group NPAT and EBITDA were achieved during the year. Underlying 
NPAT grew by 3.1% to $76.2 million and underlying EBITDA grew 
by 0.9% to $159.9 million. These results reflected a strong sales 
performance by SCA in a challenging media environment, coupled 
with disciplined cost controls. 

Although Group revenue was up by 0.5% to $660.1 million, 
the gateway target for Group sales was not achieved, potentially 
excluding the Chief Sales Officer from receiving any payment for the 
profitability and financial performance component of the STI plan. 
On the committee’s recommendation, the Board exercised discretion 
to award the Chief Sales Officer a portion of this STI category. The 
Board noted that the failure to achieve the Group sales gateway 
was affected by the general weakness in advertising markets and 
particularly in regional television markets which represent 31% of the 
Group’s revenue but only 14% of its earnings. Revenue in the Audio 
segment (comprising metropolitan and regional radio and podcasting) 
was 2.3% higher at $452.4 million. This achieved the gateway target 
and reflected an increased commercial share of the radio advertising 
market for the Group. Considering the influence of general market 
conditions on the Group’s revenue performance and the differing 
contribution to profitability of Audio and Television, the Board has also 
accepted the PCC’s recommendation that the Group’s EBITDA target 
should operate as the gateway to payment in the profitability and 
financial performance category for the Chief Sales Officer in FY2020.

With some variations in individual performance, the Board was 
satisfied that goals relating to operational improvements and 
cultural and behavioural influences were substantially achieved 
by all executives. This resulted in ongoing members of the senior 
leadership team receiving approximately 90% of their total respective 
STI opportunities. Details of individual outcomes are provided in the 
Remuneration Report that follows this letter.

The Company’s FY2017 long-term incentive (LTI) plan partially 
vested. The Company’s adjusted earnings per share (EPS) declined 
from 10.04 cents1 to 9.61 cents over the three years ended on 
30 June 2019, failing to achieve the threshold of 3.0% for vesting 
of this performance condition. However, the Company’s relative total 
shareholder return (TSR) over the same three years was ranked in 
the 65th percentile, resulting in 78% vesting of this performance 
condition and 39% vesting overall. 

For all other grants now open under the LTI plan (and for grants to be 
made in FY2020), relative TSR has been replaced as a performance 
condition by return on invested capital (ROIC). EPS continues to be 
the other equally-weighted performance condition. 

28

REMUNERATION REPORTFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOThe Non-Executive Directors Share Ownership Policy requires all 
non-executive directors to accumulate a minimum shareholding with a 
value equivalent to the base fee for a non-executive director. Subject 
to the effect of periodic share price fluctuations, all of the Company’s 
non-executive directors now hold the minimum shareholding required 
by the Board’s policy. 

The PCC is confident that the Company’s remuneration framework 
is helping to drive behaviours that will deliver sustainable value for 
shareholders. The changes to be implemented in the new financial 
year will further align with that objective. We look forward to your 
feedback and to welcoming you to our 2019 Annual General Meeting.

Yours faithfully,

Helen Nash 
Chairman of the People & Culture Committee

In considering both vesting of this year’s EPS performance condition 
and the progress of the other open grants under the LTI plan, the 
Board exercised discretion about the extent to which particular 
significant or non-recurring items will be excluded, having regard 
to the reasons for any particular item. The Board was satisfied that 
the Company’s reported EPS in FY2019 should be adjusted for the 
purposes of the LTI plan to exclude the impact of the impairment 
recorded this year against the Company’s regional television assets. 
The impairment was consistent with the ongoing decline in the 
regional free-to-air television market, while the Company maintained 
a strong power ratio – which measures the conversion of ratings to 
revenue – in its regional television markets. The Company’s reported 
EPS in FY2019 was also adjusted to exclude the loss disclosed in 
the financial report in relation to assets held for resale to Broadcast 
Australia as part of the outsourcing of the Company’s broadcast 
transmission assets. As noted above, these adjustments did not  
affect vesting of the EPS performance condition in FY2019.

The vesting range of cumulative annual growth rates (CAGR) from 
3% to 8% has been retained for the EPS performance condition in 
the LTI grants for FY2020. Having regard to the Company’s media 
and entertainment business, the Board continues to believe that this 
vesting range remains appropriate.

The threshold for vesting of the ROIC performance condition in the 
LTI grants for FY2020 is 8.9% (FY2019: 9.0%)1, which is the ROIC 
achieved by the Company in FY2019. The Board applies a consistent 
principle under which the vesting threshold for each grant should be 
the ROIC achieved in the immediately preceding year, while ensuring 
that the vesting threshold is above the Company’s weighted average 
cost of capital. The upper band of the vesting range for LTI grants 
in FY2020 is 11.3% (FY2019: 11.4%). As for the grants made in 
FY2018 and FY2019, this is 2.4 percentage points above the vesting 
threshold for the ROIC performance condition. 

Shareholders will recall that impairments and other significant items 
incurred during the life of an LTI grant will be added back to operating 
EBIT and Invested Capital in determining ROIC performance. This 
means that the impairments of $104.7 million and $226.9 million 
recorded by the Company at 30 June 2018 and 31 December 2018 
respectively will be reversed for the purposes of the ROIC calculation 
for the LTI grants made in FY2019 and FY2020 (to be tested in 
FY2021 and FY2022 respectively). The fair value loss of $9.2 million 
on assets held for resale recorded at 30 June 2019 will also be 
reversed in calculating ROIC for LTI grants to be made in FY2020. 

Further details of how ROIC is calculated are provided in the 
description of the LTI Plan in the Remuneration Report. 

Assisted by an independent benchmarking review by KPMG, the 
Board has resolved to adjust the fees paid to members of the PCC so 
that they are the same as the fees paid to members of the Board’s 
Audit & Risk Committee. All other aspects of the remuneration 
of the Company’s non-executive directors will be the same in 
FY2020 as in FY2019. 

1  Due to the retrospective application of AASB 15, EPS in FY2016 has been restated from 10.12 to 10.04 cents. In addition, the vesting range for the ROIC performance 
condition in the FY2019 LTI plan has been adjusted to be between 9.0% and 11.4%, instead of the vesting range at the time grants were made under the FY2019 LTI 
plan of between 8.8% and 11.2%. An appropriate adjustment has also been made to the vesting range for the ROIC performance condition in the FY2018 LTI plan. 

29 

ANNUAL REPORT 20191.  Overview of FY2019 remuneration
This section provides an overview of the remuneration received by executive KMP and non-executive directors in FY2019. 

1.1. Executive KMP
The principles for remuneration of executive KMP are set out in section 2. Details of remuneration paid during the year are provided in 
sections 3 (Remuneration), 4 (short-term incentives) and 5 (long-term incentives).

This table provides an overview of remuneration received by KMP executives in FY2018 and FY2019. 

Total remuneration

Short-term 
incentive opportunity

Long-term incentive 
eligible for vesting1

Name
Grant Blackley 
Chief Executive Officer  
and Managing Director

Nick McKechnie 
Chief Financial Officer

John Kelly 
Chief Operating Officer

Brian Gallagher 
Chief Sales Officer

Stephen Haddad2 
Chief Technology Officer

Guy Dobson3 
Chief Creative Officer
Total executive KMP

Year
2019

2018
2019
2018
2019
2018
2019
2018
2019
2018
2019
2018
2019
2018

Amount
$
1,869,156

2,196,406
795,935
890,599
831,750
844,938
764,592
849,937
465,974
–
853,211
826,041
5,580,618
5,607,921

Performance-
related 
proportion
%
36.5

46.0
29.8
36.6
30.8
33.3
26.8
35.6
19.6
–
(1.3)
17.9
26.2
36.9

Awarded
%
90.3

Forfeited
%
9.7

Vested
%
71.5

Forfeited
%
28.5

52.0
90.0
51.0
94.5
50.0
78.0
49.0
94.0
–
53.5
53.0
83.4
51.0

48.0
10.0
49.0
5.5
50.0
22.0
51.0
6.0
–
46.5
47.0
16.6
49.0

–
71.5
35.9
–
–
71.5
–
–
–
71.5
35.9
71.5
35.9

–
28.5
64.1
–
–
28.5
–
–
–
28.5
64.1
28.5
64.1

1  The vested and forfeited proportions of LTI entitlements relate only to those LTI entitlements that were eligible for vesting during the year. In 2018, these were from the 

FY2014 and FY2015 LTI plans. In FY2019, these were from the FY2016 LTI plan.

2  Stephen Haddad was appointed as Chief Technology Officer and joined the Company’s senior leadership team on 1 July 2018. He was not a KMP during FY2018.
3  Guy Dobson ceased employment with the Company on 4 January 2019. The role of Chief Creative Officer remains vacant at the date of this report.

1.2. Non-executive directors
The aggregate remuneration of the Company’s non-executive directors during the year was $1,120,500 compared to $1,118,438 in 2018. 
The principles for remuneration of non-executive directors are set out in section 2. Details of the remuneration of non-executive directors 
during the year are provided in section 3.

30

REMUNERATION REPORTFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO2.  Remuneration principles
2.1  Overview of executive remuneration
The Company aims to ensure remuneration is competitive and appropriate for the results delivered. Executive reward is aligned with the 
achievement of strategic objectives and the creation of value for shareholders, and is informed by market practice for delivery of reward. 

Executive remuneration packages include a mix of fixed and variable remuneration. Variable remuneration includes short and long-term 
incentives. More senior roles in the organisation have a greater weighting towards variable remuneration. 

The table below shows the target remuneration mix for executive KMP in 2019 and 2020. The STI portion is shown at target levels and the 
LTI portion is based on the value granted or to be granted in the relevant year. As explained below in section 2.3.1, the increased portion of 
incentive remuneration to be applied to the STI plan in 2020 will support the requirement for a portion of an executive KMP’s STI awards to be 
paid in equity that will be subject to a disposal restriction until cessation of employment, unless the executive has already met the minimum 
shareholding required by the Board’s Senior Executive Share Ownership Policy.

Grant Blackley
John Kelly
Nick McKechnie
Brian Gallagher
Stephen Haddad
Guy Dobson

Fixed remuneration 
2020
2019
40%
40%
50%
50%
50%
50%
50%
50%
60%
70%
–
76%

STI

LTI

2019
30%
25%
25%
25%
15%
12%

2020
30%
30%
30%
30%
20%
–

2019
30%
25%
25%
25%
15%
12%

2020
30%
20%
20%
20%
20%
–

2.2  Fixed remuneration for executive KMP
Fixed remuneration for executives is structured as a total employment package. Executives receive a combination of base pay, superannuation 
and prescribed non-financial benefits at the executive’s discretion. The Company contributes superannuation on behalf of executives in 
accordance with the superannuation guarantee legislation. 

Fixed remuneration is reviewed annually to ensure the executive’s pay is competitive and appropriate for the results delivered. There are no 
guaranteed fixed remuneration increases included in any executive KMP contracts.

31 

ANNUAL REPORT 20192.3  Variable remuneration for executive KMP
2.3.1  Short-term incentives
The table below outlines details of the Company’s short-term incentive plan.

What is the incentive?

The STI is an annual “at risk” bonus designed to reward executives for meeting or exceeding financial  
and non-financial objectives.

How is each executive’s 
entitlement determined?

Each executive is allocated a dollar value (which may be a fixed percentage of the executive’s total remuneration) 
representing the executive’s STI opportunity for the year.

How is the 
incentive delivered?

STI awards for all executives other than the CEO (and, from FY2020, other executive KMP) are paid in cash 
according to the extent of achievement of the applicable performance measures. No portion of an STI award is 
subject to deferral.

The CEO’s STI award is payable partly in cash and partly in equity. The equity component is 25% of the after-tax 
value of the total STI award.

In FY2020, 25% of the CEO’s STI award, and 20% of the STI awards of other executive KMP, will be paid in 
equity, subject to the requirements of the Company’s Senior Executive Share Ownership Policy. The Board may 
elect to pay the STI awards of an executive KMP (other than the CEO) wholly in cash once the executive KMP has 
accumulated the minimum shareholding required under the Senior Executive Share Ownership Policy. 

What are the performance 
measures and hurdles?

The Board sets the annual KPIs for the CEO near the beginning of each financial year. The KPIs are allocated to 
three categories having regard to the Company’s business strategy: profitability and financial performance (40%), 
high level operational improvements (40%) and cultural and behavioural influences (20%).

The CEO determines the KPIs for the other members of the senior leadership team in the same three categories 
and having regard to their areas of responsibility. KPIs for the Chief Creative Officer may allocate up to 40% to 
creative and content performance instead of profitability and financial performance. 

The metrics that applied under the STI plan in 2019 are summarised below.

Profitability and financial performance/Creative and content performance (40%)
 – Group NPAT compared with budget: Focuses on financial results and collaboration for the overall benefit of the 

Group. This financial metric applies for the CEO, CFO and COO.

 – Group EBITDA compared with budget: Focuses on the operating performance of the operating business. This 

metric applies for the Chief Sales Officer, Chief Creative Officer and Chief Technology Officer.

 – Sales-related targets: Focuses on achieving sustainable financial performance from growing top line revenue. 

This metric applies for the Chief Sales Officer.

 – Radio survey ratings targets: Revenue and financial performance is heavily dependent on ratings on both radio 
and television (although, as an affiliate broadcaster, the Company is not responsible for the content of its 
television broadcasts and has minimal ability to influence television ratings). This metric applies for the Chief 
Creative Officer (for radio).

Profitability and financial performance targets also include targets to ensure non-revenue related costs are closely 
controlled and to achieve specific corporate strategy projects that improve the asset base.

The Board has discretion to adjust budget targets to take into account acquisitions or divestments or other 
significant items where appropriate for linking remuneration reward to corporate performance.

Achievements against financial metrics are based on the Company’s audited annual financial statements. The 
Board has discretion to make adjustments to take into account any significant non-cash items (for example 
impairment losses), acquisitions and divestments and one-off events/abnormal/non-recurring items, where 
appropriate for linking remuneration reward to corporate performance.

High level operational performance (40%)
 – Strategy: Focuses on strategic initiatives (such as network strategy, material contracts and diversification of 

revenue streams) that deliver growth, improved business performance and shareholder value.

 – Operational improvements: Focuses on effective management of business support functions and infrastructure 

to sustain and improve long-term earnings performance.

Cultural and behavioural influences (20%)
 – People: Focuses on maintaining a strong and positive corporate culture, effective leadership and development 

and retention of talent to sustain and improve long-term earnings performance.

 – External relationships: Focuses on development and maintenance of constructive relationships with key 

stakeholders to sustain and improve long-term earnings performance.

32

REMUNERATION REPORTFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOIs there a gateway?

At least 95% of an executive’s financial metrics relating to NPAT or EBITDA must be achieved before any STI 
is payable under the profitability and financial performance (40%) component of the STI plan. In FY2019, at 
least 97.5% of an executive’s financial metrics for sales had to be achieved before any STI is payable under the 
profitability and financial performance (40%) component of the STI plan. Sales-related targets will not be used 
as gateway targets in FY2020. This recognises the significant impact on sales performance of market factors 
that are beyond the control of management as well as the differing contributions to profitability of Audio and 
Television assets.

Where the budget for a financial year is less than the previous year’s actual result, the applicable financial metric 
will be the previous year’s actual result (excluding any divested assets or non-recurring items). 

There is no gateway for metrics in the high level operational improvements (40%) or cultural and behavioural 
influences (20%) components of the STI plan. 

Individual performance must be at a “meets expectations” level before any STI is payable.

What is the maximum 
amount payable?

The maximum award for non-financial measures under the STI plan is 100% of an executive’s STI opportunity for 
those measures.

The maximum award for financial measures under the STI plan is 100% of an executive’s STI opportunity for that 
measure. In addition, an executive can earn up to 200% of the financial component (40%) of the executive’s STI if 
the Group achieves up to 105% of the Group’s NPAT target. An executive’s maximum STI opportunity is therefore 
140% of target. 

Having regard to assumptions underlying the Company’s annual budget, the Board considers that achieving 105% 
of the Group’s NPAT target would represent significant outperformance. Any STI award for such outperformance 
must be self-funding. This means that the outperformance must be achieved after providing for the incremental 
cost of any STI award.
NPAT/EBITDA
<95%
95% to 100%
100% to 105% NPAT
>105%
CEO: At the end of each financial year, with the assistance of the Committee, the Board assesses the actual 
performance of the Company and the CEO against the applicable KPIs and determines the STI amount 
payable to the CEO.

% of financial STI payable
0%
Straight-line between 50% and 100%
Progressive scale between 100% and 200%
200%

Sales
<97.5%
97.5% to 100%
n/a
n/a

How is 
performance assessed?

Other executive KMP: At the end of the financial year the CEO assesses the actual performance of the Group and 
the executive KMPs against the applicable KPIs and determines the STI amount payable to each executive. The 
CEO provides these assessments to the Committee for review.

Cessation of employment

“Bad Leavers” (who resign or are terminated for cause) will forfeit their STI entitlement, unless otherwise 
determined by the Board or the CEO as appropriate.

Change of control

Clawback

Other features

The STI payments of executives who cease employment for other reasons are pro-rated for time and performance, 
unless otherwise determined by the Board.

In the event of a change of control before the STI payment date, the STI payment is pro-rated for time and 
performance, subject to the Board’s discretion.

The Board may reconsider the level of satisfaction of a performance measure and take steps to reduce the benefit 
of an STI award to the extent its vesting was affected by fraud, dishonesty, breach of obligation or other action 
likely to result in long-term detriment to the Company.

Discretionary elements: The Board (for KMP) and the CEO (for other executives) have discretion to grant additional 
bonuses for special projects or achievements that are not contemplated in the normal course of business or that 
have a particular strategic impact for the Company, such as acquisitions and divestments, refinancing, or major 
capital expenditure projects.

Minimum employment period: Participants must be employed for at least three months in the performance period to 
be entitled to receive an STI payment.

Equity awards and retention of shares: When a portion of an STI award is paid in equity, the Board has discretion to 
purchase shares on-market or to issue new shares.

The equity component of the STI award of an executive KMP will be subject to a disposal restriction under 
the Senior Executive Share Ownership Policy unless the executive has already met the minimum shareholding 
requirement under that policy.

33 

ANNUAL REPORT 20192.3.2  Long-term incentives
The table below outlines details of the Company’s long-term incentive plan.
What is the incentive?

The LTI plan provides executive KMP with grants of performance rights over ordinary shares, for nil consideration. 
Performance rights granted under the LTI plan are subject to a three-year performance period. From 2017, the LTI 
plan has also been made available to about 20 executives in the next tiers of management.

How is each executive’s 
entitlement determined?

Each executive is allocated a dollar value (which may be a fixed percentage of the executive’s total remuneration) 
representing the executive’s maximum LTI opportunity for the year. This dollar value is converted into a number of 
performance rights in the LTI plan, based on the face value of performance rights at the applicable grant date. The 
face value of performance rights is calculated as:
 – the weighted average price of the Company’s shares for the five trading days commencing seven days after the 

Company’s results for the prior financial year (ended 30 June 2018) are announced to ASX; 
less

 – the amount of any final dividend per share declared as payable in respect of the prior financial year 

(ended 30 June 2018).

How is the 
incentive delivered?

To the extent that the applicable vesting conditions are satisfied at the end of the three-year performance period, 
LTI awards are delivered by allocation to participants of one fully paid ordinary share for each performance right 
that vests. The Board has discretion to settle vested awards in cash. 

Twenty-five percent of any shares allocated under the LTI plan to executive KMP will be subject to a disposal 
restriction until cessation of employment under the Senior Executive Share Ownership Policy unless the executive 
has accumulated the minimum shareholding required under that policy at the conclusion of the applicable 
performance period.

From 1 July 2017, each grant under the LTI plan has two equally weighted performance hurdles over a three-year 
period: Return on Invested Capital (ROIC) and Absolute Earnings per Share (EPS). ROIC has replaced Relative 
Total Shareholder Return (TSR), which, together with Absolute EPS, was the performance hurdle used in LTI 
grants made before 1 July 2017. This change was made following a review of the LTI plan by Juno Partners, an 
independent consultant. The Company’s ROIC Performance is more within management’s sphere of influence than 
is the Company’s Relative TSR Performance, is readily measurable at any time during the performance period of an 
LTI grant, and therefore provides a more effective incentive for management performance. 

Return on Invested Capital Performance hurdle 
ROIC measures management’s efficiency at allocating the capital under its control to generate profitable returns. 
To maintain and improve the Company’s ROIC, management is required to focus on the quality of earnings and the 
capital required to deliver improved earnings. 

ROIC is calculated as follows:

Operating Earnings Before Interest and Tax (EBIT)
Invested Capital (Net Debt plus Equity)

ROIC is defined by reference to factors substantially within management’s sphere of influence. Accordingly:
 – Operating EBIT is adjusted to exclude the impact of significant or non-recurring items (both income and costs) 

to provide a fair measure of underlying long-term performance. 

 – Impairments and other significant items are added back to operating EBIT and Invested Capital. To ensure 

consistent measurement from year to year, any impairments and other significant items from 1 July 2017 (when 
ROIC was introduced as a performance condition under the LTI plan) will be added back to the calculation of 
Invested Capital in each year (impairments and significant items before the introduction of ROIC as a measure 
on 1 July 2017 are not added back). 

 – Non-cancellable operating leases are included in Invested Capital.
 – Returns are measured pre-tax.
 – Invested Capital is measured at the end of each month over the final year of an LTI grant and is averaged for 

the purposes of calculating ROIC.

 – Where applicable, items used to calculate ROIC will be rebased to accommodate changes in accounting 

standards and policies during the life of an LTI grant.

ROIC performance rights will vest if the Company’s ROIC performance in the final year of the performance period 
is at or above a threshold set by the Board at the time of making the relevant LTI grant. ROIC performance rights 
granted in FY2020 are eligible to vest according to the following schedule:

ROIC Performance in FY2021
Below 8.9%
8.9%
8.9% to 11.3%
At or above 11.3%

% of allocation that vests
Nil
50%
Straight-line vesting between 50% and 100%
100%

What are the performance 
measures and hurdles?

34

REMUNERATION REPORTFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOWhat are the performance 
measures and hurdles?
(continued)

Is there a gateway?

Absolute EPS Performance hurdle (50%)
Performance rights will vest if the Company’s adjusted EPS performance over the performance period is at 
or above a 3% Compound Annual Growth Rate (CAGR). Adjusted EPS excludes the impact of significant or 
non-recurring items (both income and costs) and so provides a fair measure of underlying long-term performance. 
The Board exercises a discretion about the extent to which particular significant or non-recurring items will be 
excluded, having regard to the reasons for any particular item.

Adjusted EPS is calculated by dividing the adjusted profit after tax attributable to shareholders for relevant 
reporting period (reported profit after tax, adjusted for the after-tax effect of significant or non-recurring items)  
by the weighted average number of ordinary shares on issue in the Company over the relevant reporting period.

Absolute EPS Performance
Below 3% CAGR
3% CAGR
3% to 8% CAGR
At or above 8% CAGR

% of allocation that vests
Nil
50%
Straight-line vesting between 50% and 100%
100%

Relative TSR Performance hurdle (for LTI grants made before 1 July 2017)
TSR provides a comparison of relative shareholder returns that is relevant to most of the Company’s investors.

The Relative TSR Performance hurdle takes into account share price appreciation plus reinvested dividends, 
expressed as a percentage of investment and adjusted for changes in the Company’s capital structure.

Performance rights will vest if the Company’s TSR over the performance period is at or above the 51st percentile 
against the constituents of the ASX Consumer Discretionary Index at each grant date, excluding News Corporation.

The comparator group represents a range of alternative companies that shareholders could invest in while 
maintaining portfolio sector balance. News Corporation has been excluded from each comparative group given  
the extent of its international business operations.

TSR Performance
Below 51st percentile
51st percentile
51st to 75th percentile
At or above 75th percentile

% of allocation that vests
Nil
50%
Straight-line vesting between 50% and 100%
100%

The ROIC Performance hurdle will be achieved only if the Company’s adjusted ROIC performance in the final 
year of the performance period is at or above a threshold set by the Board at the time of making the relevant LTI 
grant. The ROIC Performance hurdle for grants made in FY2020 will be achieved if the Company’s adjusted ROIC 
performance in FY2022 is at or above 8.9%.

The Absolute EPS Performance hurdle will be achieved only if the Company’s EPS performance over the 
performance period is at or above 3% CAGR.

The Relative TSR Performance hurdle will be achieved only if the Company’s relative TSR over the performance 
period is at or above the 51st percentile of the comparator group.

What is the maximum 
amount payable?

How is performance  
assessed?

The maximum award under the LTI plan is 100% of an executive’s grant if all vesting conditions are fully satisfied 
over the performance period.

The Board will calculate the Company’s ROIC and EPS Performance at the end of the performance period for each 
LTI grant by reference to the Company’s accounting records and the Company’s audited financial reports. The 
Company may engage an independent consultant to review or carry out these calculations. 

The Group engages Deloitte to report on the Company’s TSR ranking within the comparator group as defined in 
each of the LTI plans at each relevant vesting date. 

There is no re-testing of performance hurdles under the LTI plan.

Cessation of employment

“Bad Leavers” (who resign or are terminated for cause) will forfeit any unvested performance rights, unless 
otherwise determined by the Board.

Change of control

For executives who cease employment for other reasons, the Board has discretion to vest any unvested 
performance rights on a pro-rata basis taking into account time and the current level of performance against the 
performance hurdle, or to hold the LTI award to be tested against performance hurdles at the end of the original 
vesting period. 

In the event of a change of control before vesting of an LTI award, the Board has discretion as to how to treat the 
unvested award, including to determine that the award will vest or lapse in whole or in part, or that it will continue 
subject to the same or different conditions.

35 

ANNUAL REPORT 2019Clawback

Other features

The Board may reconsider the level of satisfaction of a performance hurdle and take steps to reduce the benefit of 
an LTI award to the extent its vesting was affected by fraud, dishonesty, breach of obligation or other action likely 
to result in long-term detriment to the Company.

Treatment of dividends: There are no dividends payable to participants on unvested performance rights. Once 
performance rights have vested to fully paid ordinary shares, the participant will be entitled to dividends 
on these shares.

Sourcing of shares: The Board has discretion to purchase shares on-market or to issue new shares in respect of 
vested performance rights.

Retention of shares: The rules of the LTI plan do not require participants to retain any shares allocated to them 
upon vesting of performance rights. However, the Company’s Senior Executive Share Ownership Policy imposes 
a disposal restriction until cessation of employment on 25% of the shares allocated to an executive KMP upon 
vesting of performance rights unless the executive has already met the minimum shareholding requirement 
under that policy.

2.4  Consequences of performance on shareholder value
In considering the Group’s performance and the benefits for shareholder value, the Board has regard to the following indicators in the current 
financial year and the preceding four financial years. 

Revenue
EBITDA
EBITDA%
Net profit before tax 
Net profit after tax (“NPAT”)
NPAT%
Net profit after tax excluding significant items
NPAT % excluding significant items
EPS (cents)1
ROIC2

Opening share price
Closing share price
Dividend/Distribution

Restated3

Restated3
30 June 2018
$’000
656,784
158,439
24.1%
2,519
82
0.0%
73,932
11.3%
9.61
9.0%

Restated3
30 June 2017
$’000
691,021
181,170
26.2%
125,747
107,169
15.5%
107,169
15.5%
12.02
10.4%

30 June 2019
$’000
660,088
147,382
22.3%
(129,475)
(91,395)
(13.8%)
73,879
11.2%
9.61
8.9%

30 June 2016 30 June 2015
$’000
611,120
163,262
26.7%
(265,216)
(284,950)
(46.6%)
64,783
10.6%
8.93
n/a
30 June 2019 30 June 2018 30 June 2017 30 June 2016 30 June 2015
$1.07
$0.97
6.0c

$’000
641,129
169,296
26.4%
113,334
76,657
12.0%
76,653
12.0%
10.04
9.2%

$0.97
$1.25
6.25c

$1.25
$1.31
7.75c

$1.25
$1.25
7.25c

$1.31
$1.25
7.75c

1   EPS is shown after adjustments to exclude the impact of significant or non-recurring items (both income and costs) as approved by the Board for the purposes of the 

Company’s LTI plan.

2   ROIC is calculated in accordance with the principles outlined in section 2.3.2. It has not been calculated for periods prior to the introduction of the scheme in 2016.
3  Comparative figures have been restated to conform to changes in presentation in the current year and for the impact of adoption of AASB 15 Revenue from contracts 

with customers.

2.5  Executive service contracts
The Company has entered into service contracts setting out the terms of employment of each executive KMP. All service contracts are for an 
indefinite term, subject to termination by either party on six months’ notice. Each executive service contract provides for the payment of base 
salary and participation in the Company’s STI and LTI plans, along with other prescribed non-monetary benefits.

2.6  Services from remuneration consultants
Deloitte was engaged during the year to assess the performance of the Company’s LTI plans as at each vesting date and, for this purpose, 
to determine the Group’s TSR ranking within the comparator group over the applicable performance periods. Deloitte was paid $3,000 for 
these services.

KPMG was engaged by the People & Culture Committee during the year to advise on a range of matters. This included provision of data in 
relation to the market positioning of the remuneration of the Company’s executive KMP and its non-executive directors, advice about market 
practice for share ownership by executive KMP and associated tax advice. KPMG did not make any remuneration recommendations (as defined 
in the Corporations Act.) KPMG was paid $41,000 for these services. 

36

REMUNERATION REPORTFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO2.7  Remuneration of non-executive directors
The Company enters into a letter of appointment with each non-executive director. The letter sets out the Board’s expectations for 
non-executive directors and the remuneration payable to non-executive directors. 

The maximum annual aggregate fee pool for non-executive directors is $1,500,000. This was approved by shareholders at the 2011 Annual 
General Meeting. 

The Chair and the Deputy Chair receive a fixed aggregate fee. Other non-executive directors receive a base fee for acting as a director and 
additional fees for participation as Chair or as a member of the Board’s committees. Non-executive directors do not receive performance-based 
fees and are not entitled to retirement benefits as part of their fees.

The table below sets out the fees for non-executive directors that applied in 2018 and 2019 and those that will apply in 2020.

Base fees – Annual
Chair1
Deputy Chair1
Other Non-Executive Directors
Committee fees – Annual
Audit & Risk Committee – Chair1
Audit & Risk Committee – member
People & Culture Committee – Chair1
People & Culture Committee – member
Nomination Committee – Chair1
Nomination Committee – member

2018
$

2019
$

2020
$

273,000
176,000
136,500

23,000
15,500
16,500
11,000
16,500
11,000

273,000
176,000
136,500

273,000
176,000
136,500

23,000
15,500
16,500
11,000
16,500
11,000

23,000
15,500
23,000
15,500
16,500
11,000

1  The Chair and Deputy Chair do not receive any additional fees for committee work. Accordingly, the fees set out above for Chair of the Nomination Committee were not 

paid during 2018 or 2019 and will not be paid during 2020.

37 

ANNUAL REPORT 20193.  Remuneration of executive KMP and directors during the year
3.1  Total remuneration received by Executive KMP in FY2019 (non-statutory disclosures) 
The remuneration in the table below is aligned to the current performance periods and provides an indication of alignment between the 
remuneration received in the current year and its alignment with long-term performance. The amounts in this table will not reconcile with 
those provided in the statutory disclosures in section 3.2. For example, the executive KMP table in section 3.2 discloses the value of LTI 
grants which might or might not vest in future years, while the table below discloses the value of LTI grants from previous years which 
vested in FY2019.

Executive KMP
Grant Blackley 
Chief Executive Officer 
and Managing Director

Nick McKechnie 
Chief Financial Officer

John Kelly 
Chief Operating Officer

Brian Gallagher 
Chief Sales Officer

Stephen Haddad1 
Chief Technology Officer

Guy Dobson 
Chief Content Officer

Total Executive KMP

Year
2019

2018
2019
2018
2019
2018
2019
2018
2019
2018
2019
2018
2019
2018

Cash salary  
and fees
$
1,147,976

1,143,627
525,251
523,107
541,651
539,440
525,251
523,106
349,249
–
1,005,523
633,530
4,094,901
3,362,810

STI bonus
$
750,227

405,000
245,554
140,140
265,489
140,600
212,995
132,860
75,200
–
26,733
53,333
1,576,198
871,933

Non-monetary 
benefits
$
5,025

4,428
3,498
2,799
5,025
4,428
5,025
4,428
5,025
–
2,532
4,428
26,130
20,511

Super- 
annuation  
benefits
$
20,531

20,049
20,531
20,049
20,531
20,049
20,531
20,049
20,531
–
15,399
20,049
118,054
100,245

LTI vested  
in the year2
$
489,272

–
244,636
90,346
–
–
163,089
–
–
–
163,089
60,231
1,060,086
150,577

Total
$
2,413,031

1,573,104
1,039,470
776,441
832,696
704,517
926,891
680,443
450,005
–
1,213,276
771,571
6,875,369
4,506,076

1  Stephen Haddad was not an Executive KMP in 2018.
2  The LTI entitlements that vested during the year were from the FY2017 LTI plan.

38

REMUNERATION REPORTFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO3.2  Total remuneration received by Executive KMP in FY2019 (statutory disclosure)
The table below sets out the nature and amount of each major element of the remuneration of each Executive KMP in 2019 and 2018. 

Short-term employee benefits

Salary 
and fees
$
1,147,976

STI
bonus2
$
Year
2019
750,227
2018 1,143,627 405,000

Non-
monetary
$

Total
$
5,025 1,903,228
4,428 1,553,055

Post-
employment
Super 
con-
tribution
$
20,531
20,049

Long
Service
Leave1

Term-
ination
benefits

Perfor-
mance-
related 
proportion

Total

Share-
based 
payments
Perfor-
mance 
rights3
$

$
12,530
18,429

$
$
–
(67,133) 1,869,156
– 604,873 2,196,406

Executive KMP
Grant Blackley
Chief Executive 
Officer and 
Managing Director
Nick McKechnie
Chief Financial 
Officer
John Kelly
Chief Operating 
Officer
Brian Gallagher
Chief Sales 
Officer
Stephen Haddad4
Chief Technology 
Officer
Guy Dobson5 
Chief Creative 
Officer
Total  
Executive KMP

2019
2018

2019
2018

2019
2018

2019
2018

2019
2018

525,251
523,107

245,554
140,140

774,303
3,498
2,799 666,046

20,531
20,049

9,102
18,344

(8,001)
–
– 186,160

795,935
890,599

541,651
265,489
539,440 140,600

5,025
812,165
4,428 684,468

20,531
20,049

525,251
212,995
523,106 132,860

5,025
743,271
4,428 660,394

20,531
20,049

349,249
–

75,200
–

5,025
–

429,474
–

20,531
–

8,389
–

9,107
–

–
–

–
(9,335)
– 140,421

831,750
844,938

–
(8,317)
– 169,494

764,592
849,937

–
–

15,969
–

465,974
–

325,947
633,530

26,733
53,333

2,532
4,428

355,212
691,291

15,399
20,049

(159,212) 679,576
–

19,770

(37,764)
94,931

853,211
826,041

2019 3,415,325 1,576,198
2018 3,362,810 871,933

26,130 5,017,653
20,511 4,255,254 100,245

118,054 (120,084) 679,576
56,543

(114,581) 5,580,618
– 1,195,879 5,607,921

%
36.5
46.0

29.8
36.6

30.8
33.3

26.8
35.6

19.6
–

(1.3)
17.9

26.2
36.9

1   Long service leave relates to amounts accrued during the year.
2  The STI bonus is for performance during the year using the criteria set out in section 2.3.1. The amount was finally determined by the Board on 21 August 2019 after 

considering recommendations of the People & Culture Committee. 

3  The value of the performance rights granted during the year was determined as the face value of the performance rights at the grant date. The method of calculating 
the face value of performance rights is explained in section 2.3.2. The value disclosed is the portion of the face value of the rights recognised as an expense in each 
reporting period.

4  Stephen Haddad was appointed Chief Technology Officer with effect from 1 July 2018. He was not an Executive KMP in 2018.
5  Guy Dobson ceased employment with effect from 4 January 2019. Termination Benefits includes accrued Annual Leave and Long Service Leave. The position of Chief 

Creative Officer remains vacant at the date of this report.

39 

ANNUAL REPORT 20193.3  Non-executive directors
The table below sets out the nature and amount of each major element of the remuneration of each non-executive director in 2019 and 2018. 

Non-executive director

Peter Bush 
Chairman

Leon Pasternak
Deputy Chairman

Glen Boreham
Non-executive director

Rob Murray 
Non-executive director

Helen Nash 
Non-executive director

Melanie Willis 
Non-executive director

Total

Short-term employee benefits

Salary 
and fees
$
252,469
252,951
160,732
160,732
148,860
145,510
144,748
148,186
163,928
162,253
155,708
155,708
1,026,445
1,025,340

Non-monetary
$
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Total
$
252,469
252,951
160,732
160,732
148,860
145,510
144,748
148,186
163,928
162,253
155,708
155,708
1,026,445
1,025,340

Post-
employment
Super 
contribution
$
20,531
20,049
15,268
15,268
14,140
13,823
13,752
13,752
15,572
15,414
14,792
14,792
94,055
93,098

Total

$
273,000
273,000
176,000
176,000
163,000
159,333
158,500
161,938
179,500
177,667
170,500
170,500
1,120,500
1,118,438

Year
2019
2018
2019
2018
2019
2018
2019
2018
2019
2018
2019
2018
2019
2018

40

REMUNERATION REPORTFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO4.  Analysis of short-term incentives included in remuneration
4.1  STI performance outcomes
The table below summaries the KPIs applicable for each KMP for FY2019 and the performance achieved.

Profitability and 
financial performance
40%

High level operational improvements
40%

Cultural and behavioural influences
20%

KMP
Grant Blackley

Measure
Group NPAT 
Group costs

Performance Measure
34.5 % 
achieved

Nick McKechnie Group NPAT 
Group costs

34.5 % 
achieved 

John Kelly

Group NPAT 
Non-revenue 
related costs 

34.5 % 
achieved

Brian Gallagher Group EBITDA 
Group revenue 
Sales dept costs

22.0 % 
achieved

Stephen Haddad Group EBITDA 

Non-revenue 
related 
Technology costs

34.0 % 
achieved

Guy Dobson1

Group EBITDA 
Non-revenue 
related Content 
costs

26.8 % 
achieved

Deliver corporate strategy; 
maintain high cash 
conversion; deliver workforce 
planning efficiencies; drive 
increased national advertising 
in regional markets; 
consolidate Hit and Triple M 
Network ratings gains. 
Deliver corporate strategy; 
realise targeted workforce 
planning efficiencies; 
maintain high cash 
conversion; deliver 
material structural change 
in finance team.

Deliver corporate strategy; 
implement new national 
management structure; lead 
and management workforce 
planning initiatives to realise 
targeted efficiencies; lead 
maturation of PodcastOne.
Drive growth in volume and 
yield of national advertising 
in regional markets; Metro 
radio power ratio; effective 
implmentation of Salesforce; 
improve monetisation of 
premium sporting rights; 
improve yield on Brandworks 
local advertising in regional 
markets. 
Lead new TV playout 
solution; design and 
implement a “right-sized” 
technology plan for 
the business; ensure 
project management and 
procurement functions 
deliver target efficiencies; 
effective implementation 
of Salesforce.
2DayFM Breakfast 
performance; grow Triple M 
all people 25-54 audience; 
growth in digital radio 
audience; grow radio app 
usage; ensure Content team 
embraces Hubble talent 
development portal.

Performance Measure
35.8 % 
achieved

Maintain succession planning 
for KMP executives; improve 
on 2016 cultural audit 
results; enhance reputaton 
with investors, financiers and 
other influencers.

Performance
20.0 % 
achieved

38.8 % 
achieved

40.0 % 
achieved

36.0 % 
achieved

40.0 % 
achieved

14.0 % 
achieved

16.7 % 
achieved 

20.0 % 
achieved

20.0 % 
achieved 

Improve on 2016 cultural 
audit results; enhance 
reputation with investors, 
financiers and other 
influencers; develop CFO 
network to influence 
advertising investment 
strategies.
Improve on 2016 cultural 
audit results; maintain 
succession planning for direct 
reports; develop initiatives 
and operational workflows to 
align with corporate strategy.

Maintain succession planning 
for direct reports including 
to monitor diversity; ensure 
commitment to corporate 
goals for diversity, future 
workplace and innovation; 
improve on 2016 cultural 
audit results.

20.0 % 
achieved

Maintain succession planning 
for direct reports including 
to monitor diversity; ensure 
commitment to corporate 
goals for diversity, future 
workplace and innovation; 
improve on 2016 cultural 
audit results.

12.7 % 
achieved

Maintain succession planning 
for direct reports including 
to monitor diversity; ensure 
commitment to corporate 
goals for diversity, future 
workplace and innovation; 
improve on 2016 cultural 
audit results.

1   Guy Dobson’s STI payment was pro-rated to reflect the date of his cessation of employment on 4 January 2019.

41 

ANNUAL REPORT 20194.2 Vesting of STI awards
The table below sets out details of the short-term incentive bonus payments awarded as remuneration to Executive KMP for the year.

KMP
Grant Blackley
Nick McKechnie
John Kelly
Brian Gallagher
Stephen Haddad
Guy Dobson3

Short-term incentive bonus
% achieved in year

Included in
 remuneration1
$
750,227
245,554
265,489
212,995
75,200
26,733

Profitability
and financial
performance4
34.5%
34.5%
34.5%
22.0%
34.0%
26.8%

High level
operational
improvements
35.8%
38.8%
40.0%
36.0%
40.0%
14.0%

Cultural and
behavioural
influences
20.0%
16.7%
20.0%
20.0%
20.0%
12.7%

% 
forfeited 
in year2
9.7%
10.0%
5.5%
22.0%
6.0%
46.5%

1  Amounts included in remuneration for the year represent the amounts related to the year based on achievement of corporate and personal goals for each executive. 

These amounts were approved by the Board on 21 August 2019.

2   The amounts forfeited are due to corporate and personal goals not being achieved in the year.
3  The first performance measure was based on Creative and Content performance for Guy Dobson. He ceased employment with effect from 4 January 2019.  

His STI award was pro-rated to reflect the portion of the year for which he was employed by the Company.

4  Because budget targets were not achieved, the Board did not award any of the stretch opportunity of up to 105% available for the profitability and financial 

performance component of the STI plan.

5.  Share-based incentive payments
All references to rights in this section are to performance rights over fully paid ordinary shares in the Company issued under the Company’s 
LTI plan. Rights are convertible into fully paid ordinary shares in the Company on a one-for-one basis upon vesting in accordance with the 
Company’s LTI plan. There are no options on issue under the Company’s LTI plan.

5.1  Rights granted as remuneration during the year
The tables below set out details of the rights over shares granted as remuneration to each KMP under the Company’s LTI plan during the year. 

KMP
Grant Blackley 
Nick McKechnie
John Kelly
Brian Gallagher
Stephen Haddad
Guy Dobson

Details for all rights granted in financial year

Grant Date
Face value at grant date
Vesting date

Number of rights granted
621,820
204,280
210,266
204,280
59,862
74,828

ROIC
14 September 2018
$1.3364
30 June 2021

Absolute EPS
14 September 2018
$1.3364
30 June 2021

All rights expire on the earlier of their vesting date or termination of the executive’s employment on a pro-rata basis. The rights vest at the 
end of the third financial year after their grant. This is 30 June 2021 for all rights granted in the year. In addition to a continuing employment 
condition, vesting is conditional on the Group achieving specified performance hurdles. Details of the performance hurdles are included in the 
discussion of the LTI plan in section 2.3.2.

42

REMUNERATION REPORTFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO5.2  Details of equity incentives affecting current and future remuneration
The table below sets out the vesting profiles of rights held by each KMP as at 30 June 2019 and details of rights that vested during the year. 
At the end of the year, there were no rights that had vested and which had not been exercised by conversion to fully paid ordinary shares.

Name
Grant Blackley

Nick McKechnie

John Kelly

Brian Gallagher

Guy Dobson3

Stephen Haddad

Grant Date
Vesting Date
FY19 Plan 01/07/2021
FY18 Plan 01/07/2020
FY17 Plan 01/07/2019
FY16 Plan 01/07/2018
Total
FY19 Plan 01/07/2021
FY18 Plan 01/07/2020
FY17 Plan 01/07/2019
FY16 Plan 01/07/2018
Total
FY19 Plan 01/07/2021
FY18 Plan 01/07/2020
FY17 Plan 01/07/2019
Total
FY19 Plan 01/07/2021
FY18 Plan 01/07/2020
FY17 Plan 01/07/2019
FY16 Plan 01/07/2018
Total
FY19 Plan 01/07/2021
FY18 Plan 01/07/2020
FY17 Plan 01/07/2019
FY16 Plan 01/07/2018
Total
FY19 Plan 01/07/2021
FY18 Plan 01/07/2020
Total

No. of 
Perf Rights 
Granted
621,820
660,993
764,151
491,803

Value of 
Perf Rights 
at Grant 
Date1 
$
831,000
831,000
810,000
300,000
2,538,767 2,772,000
273,000
204,280
273,000
217,149
177,000
166,981
150,000
245,902
873,000
834,312
281,000
210,266
281,000
223,513
183,000
172,642
745,000
606,421
273,000
204,280
273,000
217,149
177,000
166,981
100,000
163,934
823,000
752,344
100,000
74,828
100,000
79,542
100,000
94,340
100,000
163,934
400,000
412,644
80,000
59,862
30,000
23,863
110,000
83,725

No. of 
Perf Rights 
Vested and 
Exercised 
During 
the Year
–
–
–
351,640
351,640
–
–
–
175,820
175,820
–
–
–
–
–
–
–
117,212
117,212
–
–
–
117,212
117,212
–
–
–

Vested and
Exercised
%
–
–
–

No. of 
Perf Rights 
Forfeited 
During 
the Year2
–
–
–
71.50% 140,263
71,50% 140,263
–
–
–
70,082
70,082
–
–
–
–
–
–
–
46,722
46,722
–
–
–
46,722
46,722
–
–
–

–
–
–
71.50%
71.50%
–
–
–
–
–
–
–
71.50%
71.50%
–
–
–
71.50%
71.50%
–
–
–

No. of 
Perf Rights 
Remaining
at Year End
621,820
660,993
764,151
–

Value of 
Perf Rights 
yet to Vest 
Forfeited 
%2
$
831,000
–
831,000
–
810,000
–
28.50%
–
28.50% 2,046,964 2,472,000
273,000
204,280
–
273,000
217,149
–
177,000
166,981
–
28.50%
–
–
723,000
28.50% 588,410
281,000
210,266
–
281,000
223,513
–
183,000
172,642
–
745,000
606,421
–
273,000
204,280
–
273,000
217,149
–
177,000
166,981
–
–
–
28.50%
723,000
28.50% 588,410
100,000
74,828
–
100,000
79,542
–
100,000
94,340
–
28.50%
–
–
300,000
28.50% 248,710
80,000
59,862
30,000
23,863
110,000
83,725

–
–
–

1  The value of rights granted is the face value of rights (for grants made on or after 1 July 2017) or the fair value of rights (for grants made before 1 July 2017) calculated 

at the grant date. The total value of rights granted in the table is allocated to remuneration over the vesting period. 

2  The number and percentage of rights forfeited during the year is the reduction from the maximum number of rights available to vest due to the performance criteria not 

being satisfied.

3  A portion of Guy Dobson’s performance rights were forfeited upon cessation of employment on 4 January 2019.

43 

ANNUAL REPORT 20195.3  Vesting of rights during the year (as at 1 July 2018)
Performance rights granted under the FY2016 LTI plan were tested in August 2018, following approval of the Company’s financial report 
for the year ended 30 June 2018. There were two equally-weighted performance conditions for these rights: the Company’s relative TSR 
performance against companies in the comparator group over the performance period and the Company’s EPS performance over the 
performance period. A report provided by Deloitte confirmed that the Company’s relative TSR performance exceeded the 50th percentile 
vesting gateway, resulting in partial vesting. The EPS performance condition was also satisfied because the Company’s EPS grew at a CAGR of 
3.10% over the performance period. This was above the vesting gateway of 3%, resulting in partial vesting. These outcomes are shown below.

FY2016 LTI plan
Relative TSR performance
Absolute EPS performance
Total

TSR percentile 
ranking/EPS CAGR
71st percentile
3.10%

% vested 50% weighting
46.0%
25.5%
71.50%

92%
51%

5.4  Vesting of rights as at 1 July 2019
Performance rights granted under the FY2017 LTI plan were tested in August 2019, following approval of the Company’s financial report 
for the year ended 30 June 2019. There were two equally-weighted performance conditions for these rights: the Company’s relative 
TSR performance against companies in the comparator group over the performance period and the Company’s EPS performance over the 
performance period. A report provided by Deloitte confirmed that the Company’s relative TSR performance exceeded the 50th percentile 
vesting gateway, resulting in partial vesting. The EPS performance condition was not satisfied because the Company’s adjusted EPS 
declined over the performance period from 10.04 cents in FY2016 to 9.61 cents in FY2019, failing to achieve the vesting gateway of 3%. 
These outcomes are shown below.

The grants that have vested will be included in the remuneration of participating executives in 2019.

FY2017 LTI plan
Relative TSR performance
Absolute EPS performance
Total

TSR percentile 
ranking/EPS CAGR
64th percentile
(1.4%)

% vested 50% weighting
39%
0%
39%

78%
0%

6.  Payments to executives before taking office
There were no payments made during the year to any person as part of the consideration for the person taking office. 

7.  Transactions with KMP
7.1  Loans to KMP
There were no significant loans made to KMP or their related parties during the year.

7.2  Other transactions and balances with KMP
There were no other transactions with KMP or their related parties during the year.

44

REMUNERATION REPORTFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO8.  KMP shareholdings
The table below sets out the movements in shares held directly or indirectly by KMP during the year.

Non-executive directors
Peter Bush
Leon Pasternak
Glen Boreham
Rob Murray
Helen Nash
Melanie Willis

Executives
Grant Blackley
Nick McKechnie
John Kelly
Brian Gallagher
Stephen Haddad
Guy Dobson1

Received during the year
On exercise 
of LTI 
performance 
rights

Under  
STI Plan

Other changes 
during the 
year

–
–
–
–
–
–
–

–
–
–
–
–
–
–

351,640
175,820
–
117,212
–
117,212
761,884

42,585
–
–
–
–
–
42,585

–
–
–
20,000
6,676
15,000
41,676

(243,426)
(100,000)
29,500
(47,000)
–
–
(360,926)

Balance at 
start of year

130,000
1,185,215
123,500
87,248
98,324
94,670
1,718,957

71,700
110,609
–
–
7,500
46,154
235,963

Balance at 
end of year

130,000
1,185,215
123,500
107,248
105,000
109,670
1,760,633

222,499
186,429
29,500
70,212
7,500
163,366
679,506

1  Guy Dobson’s holdings shown as at the date of cessation of employment on 4 January 2019.

45 

ANNUAL REPORT 2019AUDITOR’S INDEPENDENCE DECLARATION

A copy of the Auditor’s Independence Declaration, as required under s307C of the Corporations Act 2001, is set out on page 47.

This report is signed in accordance with resolutions of the Directors of Southern Cross Media Group Limited.

Peter Bush 
Chairman 
Southern Cross Media Group Limited 
Sydney, Australia 
22 August 2019 

Leon Pasternak 
Deputy Chairman
Southern Cross Media Group Limited
Sydney, Australia
22 August 2019

46

SOUTHERN CROSS AUSTEREO 
Auditor’s Independence Declaration 
As lead auditor for the audit of Southern Cross Media Group Limited for the year ended 30 June 2019, 
I declare that to the best of my knowledge and belief, there have been:  

(a)

no contraventions of the auditor independence requirements of the Corporations Act 2001 in
relation to the audit; and

(b)

no contraventions of any applicable code of professional conduct in relation to the audit.

This declaration is in respect of Southern Cross Media Group Limited and the entities it controlled 
during the period. 

Sam Lobley 
Partner 
PricewaterhouseCoopers 

Melbourne 
22 August 2019 

PricewaterhouseCoopers, ABN 52 780 433 757 
2 Riverside Quay, SOUTHBANK  VIC  3006, GPO Box 1331, MELBOURNE  VIC  3001 
T: 61 3 8603 1000, F: 61 3 8603 1999, www.pwc.com.au 

Liability limited by a scheme approved under Professional Standards Legislation. 

     37

47 

ANNUAL REPORT 2019STATEMENT OF COMPREHENSIVE INCOME

FOR YEAR ENDED 30 JUNE 2019

Revenue from continuing operations
Broadcast and production costs
Employee expenses
Selling costs
Occupancy costs
Promotions and marketing
Administration costs
Fair value loss on assets held for sale
Other Income
Share of net profit/(losses) of investments accounted for using the equity method
Profit before depreciation, amortisation, interest, impairment, fair value movements on 
financial derivatives and income tax expenses for the year from continuing operations
Depreciation and amortisation expense
Impairment of intangibles and investments
Interest expense and other borrowing costs
Interest revenue
Profit/(loss) before income tax expense for the year from continuing operations
Income tax credit/(expense) from continuing operations
Profit/(loss) from continuing operations after income tax expense for the year 
Other comprehensive income that may be reclassified to profit or loss:
Changes to fair value of cash flow hedges, net of tax
Total comprehensive profit/(loss) for the year attributable to shareholders 

Earnings per share attributable to the ordinary equity holders of the Company:
Basic earnings per share (cents)
Diluted earnings per share (cents)

Consolidated

2019 
$’000
660,088
(123,600)
(205,536)
(78,838)
(30,631)
(16,766)
(49,877)
(9,223)
1,046
719

147,382
(30,643)
(226,883)
(20,179)
848
(129,475)
38,080
(91,395)

(4,275)
(95,670)

(11.88)
(11.88)

Restated
2018
$’000
656,784
(126,393)
(202,243)
(78,955)
(27,533)
(18,455)
(46,987)
–
1,069
1,152

158,439
(30,718)
(104,708)
(21,300)
806
2,519
(2,437)
82

826
908

0.01
0.01

Note
3

4
5
19

4
17

6

15
15

The above Statement of Comprehensive Income should be read in conjunction with the accompanying notes.

48

SOUTHERN CROSS AUSTEREOSTATEMENT OF FINANCIAL POSITION

AS AT 30 JUNE 2019

Current assets
Cash and cash equivalents
Receivables
Current tax asset
Assets held for sale
Total current assets
Non-current assets
Receivables
Investments accounted for using the equity method
Property, plant and equipment
Intangible assets
Total non-current assets
Total assets
Current liabilities
Payables
Deferred Income
Provisions
Borrowings
Current tax liabilities
Total current liabilities
Non-current liabilities
Deferred Income
Provisions
Borrowings
Deferred tax liability
Derivative financial instruments
Total non-current liabilities
Total liabilities
Net assets
Equity
Contributed equity
Reserves
Other equity transaction
Accumulated losses
Equity attributable to equity holders 
Non-controlling interest
Total equity

Note

12

7

12
19
8
9

12
12
12
17

12
12
17
6
18

16

16

Consolidated

2019 
$’000

32,387
135,973
1,527
15,000
184,887

Restated
2018 
$’000

56,052
136,714
–
–
192,766

1,419
9,015
104,472
917,960
1,032,866
1,217,753

1,617
7,740
130,607
1,144,744
1,284,708
1,477,474

68,137
4,729
17,073
–
–
89,939

93,689
9,119
323,524
259,537
7,529
693,398
783,337
434,416

66,640
6,718
18,138
19
2,476
93,991

95,192
7,966
357,601
330,068
1,419
792,246
886,237
591,237

1,379,736
496
(77,406)
(868,708)
434,118
298
434,416

1,379,736
5,601
(77,406)
(716,992)
590,939
298
591,237

The above Statement of Financial Position should be read in conjunction with the accompanying notes.

49 

ANNUAL REPORT 2019STATEMENT OF CHANGES IN EQUITY

FOR YEAR ENDED 30 JUNE 2019

2019
Total equity at 1 July 2018
Loss for the year 
Other comprehensive income
Total comprehensive income

Transactions with equity 
holders in their capacity 
as equity holders:
Employee share entitlements
Payments on maturity of 
Long-Term Incentive Plan
Dividends paid

Contributed 
equity 
$’000
1,379,736
–
–
–

Share-based 
payment 
reserve 
$’000
6,595
–
–
–

Hedge 
reserve 
$’000
(994)
–
(4,275)
(4,275)

Other equity 
transactions 
$’000
(77,406)
–
–
–

(Accumulated 
losses)/
retained 
profits 
$’000
(716,992)
(91,395)
–
(91,395)

Non-
controlling
interest 
$’000
298
–
–
–

Total 
$’000
590,939
(91,395) 
(4,275)
(95,670)

Total 
equity 
$’000
591,237
(91,395) 
(4,275)
(95,670) 

Total equity at 30 June 2019

–
1,379,736

–

(270)

(560)

(830)
5,765

–

–

–

–

–
(5,269)

–
(77,406)

–

(270)

(722)
(59,599)
(60,321)
(868,708)

(1,282)
(59,599)
(61,151)
434,118

–

–
–
–
298

(270)

(1,282)
(59,599)
(61,151)
434,416

Contributed 
equity 
$’000
1,379,736

Share-based 
payment 
reserve 
$’000
5,671

Hedge 
reserve
$’000
(1,820)

Other equity
transactions
$’000
(77,406)

(Accumulated
losses)/
retained
profits
$’000
(655,382)

Non-
controlling
interest 
$’000
298

Total
equity
$’000
651,097

Total 
$’000
650,799

–

–

–

–

(1,984)

(1,984)

–

(1,984)

1,379,736

5,671

(1,820)

(77,406)

(657,366)

648,815

298

649,113

–
–
–

–

–
–
–
1,379,736

–
–
–

1,102

(178)
–
924
6,595

–
826
826

–

–
–
–
(994)

–
–
–

–

82
–
82

82 
826
908

–

1,102

–
–
–
(77,406)

(109)
(59,599)
(59,708)
(716,992)

(287)
(59,599)
(58,784)
590,939

–
–
–

–

–
–
–
298

82 
826
908 

1,102

(287)
(59,599)
(58,784)
591,237

2018
Total equity at 1 July 2017 
Impact of adoption of 
accounting standard AASB 15 
Revenue from contracts with 
customers
Revised total equity at  
1 July 2017

Profit for the year 
Other comprehensive income
Total comprehensive income

Transactions with equity 
holders in their capacity as 
equity holders:
Employee share entitlements
Payments on maturity of 
Long-Term Incentive Plan
Dividends paid

Total equity at 30 June 2018

The above Statement of Changes in Equity should be read in conjunction with the accompanying notes.

50

SOUTHERN CROSS AUSTEREO 
 
STATEMENT OF CASH FLOWS

FOR YEAR ENDED 30 JUNE 2019

Cash flows from operating activities
Receipts from customers 
Payments to suppliers and employees 
Interest received from external parties
Tax paid
Net cash inflows from operating activities
Cash flows from investing activities
Payments for purchase of property, plant and equipment
Payments for purchase of intangibles
Proceeds from sale of property, plant and equipment
Proceeds from sale of operations and assets
Dividends received from equity accounted investments
Net cash flows used in investing activities
Cash flows from financing activities
Dividends paid to security holders
Payments for debt financing
Repayment of borrowings from external parties
Interest paid to external parties
Payments for finance leases
Net cash flows used in financing activities
Net increase/(decrease) in cash and cash equivalents
Cash assets at the beginning of the year
Cash assets at the end of the year

The above Statement of Cash Flows should be read in conjunction with the accompanying notes.

Note

11

Consolidated
2019 
$’000

2018 
$’000

714,967
(570,052)
848
(34,621)
111,142

(28,299)
(99)
615
932
540
(26,311)

(59,599)
–
(35,000)
(13,878)
(19)
(108,496)
(23,665)
56,052
32,387

718,923
(574,794)
806
(34,777)
110,158

(24,828)
(116)
1,144
11,069
–
(12,731)

(59,599)
(1,828)
(10,000)
(18,717)
(209)
(90,353)
7,074
48,978
56,052

51 

ANNUAL REPORT 2019NOTES TO THE FINANCIAL STATEMENTS

FOR YEAR ENDED 30 JUNE 2019

Key Numbers

Capital Management

Group Structure

Other

1.  Summary of Significant 
Accounting Policies

13. Capital Management 

19. Non-Current Assets – 

22. Share-Based Payments

Objectives

Investments Accounted 
for Using the Equity 
Method

2.  Segment Information

14. Dividends Paid and 

20. Subsidiaries

23. Remuneration of Auditors

Proposed

3.  Revenue

15. Earnings per Share

21. Parent Entity Financial 

24. Related Party Disclosures

Information

4.  Significant Items

16. Contributed Equity and 

Reserves

25. Leases and Other 
Commitments

5.  Other Income

17. Borrowings

6.  Income Tax Expense

18. Financial Risk 
Management

26. Events Occurring after 

Balance Date

27. Other Accounting Policies

7.  Assets held for sale

8.  Non-Current Assets 

– Property, Plant and 
Equipment

9.  Non-Current Assets – 
Intangible Assets

10. Impairment

11. Cash Flow Information

12. Receivables, Payables, 
Deferred Income and 
Provisions

52

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOKey Numbers

1.  Summary of Significant Accounting Policies
The principal accounting policies adopted in the preparation of these 
consolidated financial statements are set out below. In addition, 
significant and other accounting policies that summarise the 
measurement basis used and that are relevant to an understanding 
of the financial statements are provided throughout the notes to 
the financial statements. These policies have been consistently 
applied to all the years presented, unless otherwise stated. The 
financial statements are for the consolidated entity consisting of 
Southern Cross Media Group Limited (“the Company”) and its 
subsidiaries (“the Group”).

Basis of preparation
This general purpose financial report has been prepared in 
accordance with Australian Accounting Standards and the 
Corporations Act 2001 (where applicable). The Group is a for-profit 
entity for the purpose of preparing the financial statements.

Information in respect of the parent entity in this financial report 
relates to Southern Cross Media Group Limited.

i)  Compliance with IFRS
Compliance with Australian Accounting Standards ensures that the 
financial statements and notes of the Group comply with International 
Financial Reporting Standards (“IFRS”) as issued by the International 
Accounting Standards Board (“IASB”). Consequently this financial 
report has also been prepared in accordance with and complies with 
IFRS as issued by the IASB. 

ii)  Historical cost convention
These financial statements have been prepared under the historical 
cost convention, as modified by the revaluation of certain financial 
assets and liabilities (including derivative instruments) at fair value 
through profit or loss. All amounts are presented in Australian dollars, 
unless otherwise noted.

iii)  Comparative figures
Where necessary, comparative figures have been adjusted to conform 
to changes in presentation in the current year and for the impact of 
adoption of AASB 15 Revenue from contracts with customers.

a)  Principles of consolidation
The consolidated financial statements incorporate the assets and 
liabilities of all subsidiaries of the Company as at 30 June 2019 and 
the results of all subsidiaries for the year then ended. Subsidiaries are 
all entities over which the Group has control. The Group controls an 
entity when the Group is exposed to, or has rights to, variable returns 
from its involvement with the entity and has the ability to affect 
those returns through its power to direct the activities of the entity. 
Subsidiaries are fully consolidated from the date on which control 
is transferred to the Group. The effects of all transactions between 
entities in the Group are eliminated in full. 

The purchase method of accounting is used to account for the 
acquisition of subsidiaries by the Group except as follows:

 – At the time of Initial Public Offering (“IPO”) Southern Cross Media 
Australia Holdings Pty Limited (“SCMAHL”) was deemed to be the 
accounting acquirer of both Southern Cross Media Group Limited 
(“SCMGL”) and Southern Cross Media Trust (“SCMT”), which was 
neither the legal parent nor legal acquirer; and

 – This reflects the requirements of AASB 3 that in situations where 
an existing entity (SCMAHL) arranges to be acquired by a smaller 
entity (SCMGL) for the purposes of a stock exchange listing, the 
existing entity SCMAHL should be deemed to be the acquirer, 
subject to consideration of other factors such as management of 
the entities involved in the transaction and relative fair values of 
the entities involved in the transaction. This is commonly referred 
to as a reverse acquisition. 

At the time of IPO, in November 2005, the reverse acquisition 
guidance of AASB 3 was applied to the Group and the cost of the 
Business Combination was deemed to be paid by SCMAHL to acquire 
SCMGL and SCMT. The cost was determined by reference to the fair 
value of the net assets of SCMGL and SCMT immediately prior to 
the Business Combination. The investment made by the legal parent 
SCMGL in SCMAHL to legally acquire the existing radio assets is 
eliminated on consolidation. In applying the guidance of AASB 3, 
this elimination results in a debit of $77.4 million to other equity 
transactions. This does not affect the Group’s distributable profits.

Rounding of amounts
The Company is of a kind referred to in ASIC Legislative Instrument 
2016/191, relating to the “rounding off” of amounts in the Directors’ 
Report and Financial Report. Amounts have been rounded off in 
accordance with the Instrument to the nearest thousand dollars, 
unless otherwise indicated. 

Critical accounting estimates and judgements
The preparation of the financial report in accordance with Australian 
Accounting Standards requires the use of certain critical accounting 
estimates. It also requires management to exercise judgement in 
the process of applying the accounting policies. Estimates and 
judgements are continually evaluated and are based on historical 
experience and other factors, including expectations of future 
events that may have a financial impact on the entity and that are 
believed to be reasonable under the circumstances. Management 
believes the estimates used in the preparation of the financial 
report are reasonable. Actual results in the future may differ from 
those reported. Judgements and estimates which are material to the 
financial report are found in the following notes:

Note 9  Non-Current Assets – Intangible Assets

Note 10  Impairment 

Notes to the financial statements
Notes relating to individual line items in the financial statements now 
include accounting policy information where it is considered relevant 
to an understanding of these items, as well as information about 
critical accounting estimates and judgements. Details of the impact 
of new accounting policies and all other accounting policy information 
are disclosed at the end of the financial report in note 27.

53 

ANNUAL REPORT 20192.  Segment Information
AASB 8 requires operating segments to be identified on the basis of internal reports about components of the Group that are regularly reviewed 
by the chief operating decision maker in order to allocate resources to the segments and to assess their performance.

The Group has determined operating segments based on the information reported to the Group CEO and the Company Board of Directors. 
The Group has previously determined that it has two operating segments being the Regional free-to-air commercial radio and television 
broadcasting segment and the Metro free-to-air radio broadcasting segment.

To align with organisational structure changes, the Group has made a change to its financial structure. The revised segment reporting will now 
comprise two main segments:
 – Audio, comprising metro and regional radio, podcasting and other related businesses; and
 – Television, comprising the regional television business.

Audio

Television

Corporate

Consolidated

2019 
$’000
452,424
254,451
169,399
28,574
452,424

Restated3
2018
$’000
442,079 
232,798
178,946
30,335
442,079

2019 
$’000
206,558 
108,127
82,918
15,513
206,558

Restated3
2018
$’000
213,421 
108,016
93,838
11,567
213,421

2019 
$’000
1,106 
–
–
1,106
1,106

Restated3
2018
$’000
1,284 
–
–
1,284
1,284

2019 
$’000
660,088 
362,578
252,317
45,193
660,088

Restated3
2018
$’000
656,784 
340,814
272,784
43,186
656,784

148,646
32.9%

147,712
33.4%

25,201
12.2%

33,325
15.6%

(26,465)
N/A

(22,598)
N/A

147,382
22.3%

158,439
24.1%

– 
–
–
–
– 

– 

– 
–
–
–
– 

– 

(226,883) 

(104,708) 

–
–
–
– 

– 

–
–
–
–

–

– 
–
–
–
– 

– 

– 
–
–
–
–

–

(226,883)
(30,643)
(110,144)
(19,331)
38,080 

(104,708) 
(30,718)
23,013
(20,494)
(2,437) 

(91,395) 

82

Segment Revenue
National Revenue1
Local Revenue2
Other (refer note 3)
Total Revenue

EBITDA/Segment Result
EBITDA % of Revenue
Impairment of intangibles 
and investments
Depreciation and Amortisation
Statutory EBIT/Segment Result
Financing costs
Income tax expense
(Loss)/Profit for the year 
attributable to shareholders

1  National revenue is sold by SCA’s national sales team who are able to sell all SCA products across all markets.
2  Local revenue is sold directly by SCA’s local sales team who are only able to sell local products specific to the particular market. 
3  Comparative figures have been restated to conform to changes in presentation in the current year and for the impact of adoption of AASB 15 Revenue from Contracts 

with Customers.

54

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO3.  Revenue
The profit before income tax from continuing operations included the following specific items of revenue:

Revenue from continuing operations
Sales revenue
Rental revenue
Total revenue from continuing operations

Consolidated

2019 
$’000

Restated
2018 
$’000

656,332
3,756
660,088

652,922
3,862
656,784

Recognition and Measurement
Revenues are recognised at fair value of the consideration received or receivable net of the amount of GST payable to the relevant 
taxation authority.

Sales revenue
Revenue represents revenue earned primarily from the sale of television, radio and digital advertising airtime and related activities, including 
sponsorship and promotions. Revenue is recorded when the service is provided, being primarily when the advertisement is aired. For significant 
payment terms refer to note 12. Within advertising revenue there is a significant contract in which SCA acts as an agent and recognises 
revenue over time on a net fee and commissions received basis. Commissions payable to media agencies are recognised as selling costs. Other 
regular sources of operating revenue are derived from commercial production for advertisers, including facility sharing revenue and program 
sharing revenue. Revenue from commercial production is recognised on invoice, at the time of completion of the commercial.

4.  Significant Items
The net profit after tax includes the following items whose disclosure is relevant in explaining the financial performance of the Group. 
Significant items are those items of such a nature or size that separate disclosure will assist users to understand the financial statements.

Impairment of intangibles and investments (refer notes 9, 10 and 12)
Derecognition of deferred tax liability on impairment (refer note 6)
Fair value loss on sale of assets held for sale net of tax (refer note 7)
Total significant items included in net loss after tax

5.  Other Income

Net gain from disposal of operations and assets
Total other income

Net assets disposed
Gross cash consideration
Gross deferred consideration
Net gain from disposal of operations and assets before tax

Consolidated
2019 
$’000
(226,883)
68,065
(6,456)
(165,274)

2018 
$’000
(104,708)
30,859
–
(73,849)

Consolidated
2019 
$’000
1,046
1,046

2019
$’000
(501)
1,547
–
1,046

2018 
$’000
1,069
1,069

2018 
$’000
(939)
2,008
–
1,069

55 

ANNUAL REPORT 2019Income Tax Expense

6. 
The income tax expense for the financial year differs from the amount calculated on the net result from continuing operations. The differences 
are reconciled as follows:

Income tax expense
Current tax
Current tax on profits for the year
Adjustments for current tax of prior periods
Total current tax expense
Deferred income tax
Decrease in net deferred tax assets
Adjustments for deferred tax of prior periods
Total deferred tax expense
Reconciliation of income tax expense to prima facie tax payable
Profit before income tax expense
Tax at the Australian tax rate of 30%
Tax effect of amounts which are not deductible/(taxable) in calculating taxable income
Impairment of investments
Share of net profits of associates
Non-deductible entertainment expenses
Other (non-assessable income)/non-deductible expenses 
Adjustments recognised in the current year in relation to prior years
Income tax (credit)/expense

Consolidated

2019 
$’000

Restated
2018 
$’000

29,762
861
30,623

(68,077)
(626)
(68,703)

(129,475)
(38,843)

–
(216)
1,200
(456)
235
(38,080)

31,282
2,029
33,311

(28,604)
(2,270)
(30,874)

2,519
756

553
(454)
1,259
564
(241)
2,437

56

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREODeferred Taxes
The balance comprises temporary differences attributable to:
Licences and brands
Employee benefits
Provisions
Interest rate swaps
Other
Net balance disclosed as deferred tax liability 

Consolidated

2019 
$’000

(273,206)
5,834
1,952
2,259
3,624
(259,537)                                

Restated
2018 
$’000

(341,272)
5,974
1,794
426
3,010
(330,068)

For the year ended 30 June 2019, the Company had $1.8 million of income tax benefit (2018: $0.4 million expense) recognised directly in 
equity in relation to cash flow hedges, with a corresponding deferred tax asset (2018: liability) being recognised. There are $58.400 million 
available unused tax losses on the capital account for which no deferred tax asset has been recognised (2018: $58.800 million). There are no 
other unused tax losses for which no deferred tax asset has been recognised.

Recognition and Measurement
Income Tax
Income tax amounts recognised in the Group’s financial statements relate to tax paying entities within the Group and have been recognised in 
accordance with Group policy.

The income tax expense (or revenue) for the year is the tax payable on the current year’s taxable income based on the applicable tax rate for 
each jurisdiction adjusted by changes in deferred tax assets and liabilities attributable to temporary differences between the tax bases of 
assets and liabilities and their carrying amounts in the financial statements, and adjusted by changes to unused tax losses. 

Deferred Taxes
Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to apply when the assets are recovered 
or liabilities are settled, based on those tax rates which are enacted or substantively enacted for each jurisdiction. The relevant tax rates are 
applied to the cumulative amounts of deductible and taxable temporary differences to measure the deferred tax asset or liability. 

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that future taxable amounts 
will be available to utilise those temporary differences and losses.

In determining the extent of temporary differences of assets, the carrying amount of assets is assumed to be recovered through use.

Tax Consolidated Group
The Company is the head entity of the tax consolidated group. For further information, refer note 21. 

57 

ANNUAL REPORT 20197.  Assets held for sale
During 2019, the Group performed an evaluation of its broadcast transmission assets. The Group decided to sell its existing transmission 
assets and to outsource the provision of transmission services. At 30 June 2019 the sale negotiations were at an advanced stage and on 
6 August 2019 the Group announced the sale of assets and outsourcing of transmission services to Broadcast Australia. The fair value loss 
on assets held for sale including property, plant and equipment and other assets, totalling $9.2 million, was recorded. In determining the 
value of assets held for sale, the Group considered the condition of the assets and quoted replacement values for similar assets. The fair value 
measurements for assets held for sale are within level 2 of the fair value hierarchy.

Assets held for sale 
Total assets held for sale

8.  Non-Current Assets – Property, Plant and Equipment

Consolidated
2019
Cost
Accumulated depreciation expense
Net carrying amount

Movement
Net carrying amount at beginning of year 
Additions 
Disposals 
Transfers to assets held for sale
Depreciation expense 
Transfers
Net carrying amount at end of year 

Consolidated
2018
Cost
Accumulated depreciation expense
Net carrying amount

Movement
Net carrying amount at beginning of year 
Additions 
Disposals 
Depreciation expense
Transfers
Net carrying amount at end of year

2019 
$’000
15,000
15,000

2018 
$’000
–
–

Land and 
Buildings
$’000
32,585
(11,333)
21,252

Leasehold 
Improvements
$’000
50,106
(26,680)
23,426

Plant and 
Equipment
$’000
289,651
(235,543)
54,108

Assets under 
construction
$’000
5,686
–
5,686

22,580 
140
(470)
–
(998)
–
21,252

17,165 
9,051
(58)
–
(2,732)
–
23,426

80,095 
13,591
(481)
(23,074)
(26,313)
10,290
54,108

10,767 
5,209
–
–
–
(10,290)
5,686

Land and 
Buildings
$’000
33,208
(10,628)
22,580

Leasehold 
Improvements
$’000
41,390
(24,225)
17,165

Plant and 
Equipment
$’000
357,897
(277,802)
80,095

Assets under 
construction
$’000
10,767
–
10,767

23,847 
723
(827)
(1,163)
–
22,580

16,956
2,643
(1)
(2,433)
–
17,165

86,755 
10,637
(316)
(25,061)
8,080
80,095

8,620 
10,227
–
–
(8,080)
10,767

Total
$’000
378,028
(273,556)
104,472

130,607 
27,991 
(1,009)
(23,074)
(30,043)
–
104,472

Total
$’000
443,262
(312,655)
130,607

136,178 
24,230 
(1,144)
(28,657)
–
130,607

Recognition and Measurement
Property, Plant and Equipment at Cost
Property, plant and equipment is recorded at cost less accumulated depreciation and cumulative impairment charges. Cost includes those 
costs directly attributable to bringing the assets into the location and working condition necessary for the asset to be capable of operating 
in the manner intended by management. The estimated cost of dismantling and removing infrastructure items and restoring the site on 
which the assets are located is only included in the cost of the asset to the extent that the Group has an obligation to restore the site and 
the cost of restoration is not recoverable from third parties. Additions, renewals and improvements are capitalised, while maintenance and 
repairs are expensed. 

58

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOThe carrying values of property, plant and equipment are reviewed for impairment whenever events or changes in circumstances indicate that 
the carrying amounts may not be recoverable. An asset’s carrying amount is written down immediately to its recoverable amount if the asset’s 
carrying amount is greater than its estimated recoverable amount.

The carrying values of property, plant and equipment are reviewed for impairment whenever events or changes in circumstances indicate that 
the carrying amounts may not be recoverable. An asset’s carrying amount is written down immediately to its recoverable amount if the asset’s 
carrying amount is greater than its estimated recoverable amount.

Depreciation
Land is not depreciated. Depreciation on other assets is calculated on a straight-line basis to write off the cost of the asset over its 
estimated useful life. 

Estimates of remaining useful life are made on a regular basis for all assets, with annual reassessments for major items. The expected useful 
life of property, plant and equipment is as follows:

Buildings
Leasehold improvements
Network equipment

25 – 50 years
3 – 16 years
2 – 10 years

Communication equipment
Other plant and equipment
Leased plant and equipment

3 – 5 years
2 – 20 years
2 – 20 years

9.  Non-Current Assets – Intangible Assets

Consolidated
2019
Cost
Accumulated impairment expense
Accumulated amortisation expense
Net carrying amount

Movement
Net carrying amount at beginning of year
Additions
Amortisation expense
Impairment expense
Net carrying amount at end of year

Consolidated
2018
Cost
Accumulated impairment expense
Accumulated amortisation expense
Net carrying amount

Movement
Net carrying amount at beginning of year
Additions
Amortisation expense
Impairment expense
Net carrying amount at end of year

Goodwill
$’000
352,129
(352,129)
–
–

Broadcasting 
Licences
$’000
1,483,224
(630,331)
–
852,893

Brands and 
Tradenames
$’000
89,915
(24,848)
–
65,067

Customer 
Contracts
$’000
2,240
–
(2,240)
–

–
–
–
–
–

1,079,776
–
–
(226,883)
852,893

64,968
99
–
–
65,067

–
–
–
–
–

Goodwill
$’000
352,129
(352,129)
–
–

Broadcasting 
Licences
$’000
1,483,224
(403,448)
–
1,079,776

Brands and 
Tradenames
$’000
89,816
(24,848)
–
64,968

Customer 
Contracts
$’000
2,240
–
(2,240)
–

Total
$’000
1,927,508
(1,007,308)
(2,240)
917,960

1,144,744
99
–
(226,883)
917,960

Total
$’000
1,927,409
(780,425)
(2,240)
1,144,744

–
–
–
–
–

1,182,641
–
–
(102,865)
1,079,776

64,852
116
–
–
64,968

1,462
–
(1,462)
–
–

1,248,955
116
(1,462)
(102,865)
1,144,744

Goodwill and intangible assets with indefinite useful lives
The Group tests at least annually whether goodwill and intangible assets with indefinite useful lives have suffered any impairment, and when 
there is an indication of impairment. The tests incorporate assumptions regarding future events which may or may not occur, resulting in the 
need for future revisions of estimates. 

There are also judgements involved in determination of cash generating units (“CGUs”). Due to changes in the organisational and financial 
structure, the Group has reassessed its CGUs. The impact of the reassessment is to recognise the regional and metro free-to-air commercial 
radio broadcasting and related operations as one CGU, “Audio”, and to recognise the regional television broadcasting operations as a separate 
CGU, “Television”. Previously regional free-to-air commercial radio and television broadcasting formed the “Regional” CGU and metro 
free-to-air commercial radio broadcasting was the separate “Metro” CGU.

59 

ANNUAL REPORT 20199.  Non-Current Assets – Intangible Assets (continued)

Key Judgement
Useful Life
A summary of the useful lives of intangible assets is as follows:

Commercial Television/Radio Broadcasting Licences 
Brands and Tradenames 

Indefinite
Indefinite

Licences
Television and radio licences are initially recognised at cost. Analogue licences are renewable for a minimal cost every five years under 
provisions within the Broadcasting Services Act. Digital licences attach to the analogue licences and renew automatically. The Directors 
understand that the revocation of a commercial television or radio licence has never occurred in Australia and have no reason to believe  
the licences have a finite life. As a result, the free-to-air commercial television and radio broadcasting licences have been assessed to  
have indefinite useful lives. Despite this, the carrying value of the Television CGU was in excess of its recoverable value resulting in the 
Television licences being fully impaired at 31 December 2018. On this basis, the useful life judgement for these television licences will  
not be key going forward.

Brands
Brands are initially recognised at cost. The brands have been assessed to have indefinite useful lives. The Group’s brands operate in 
established markets with limited restrictions and are expected to continue to complement the Group’s media initiatives. On this basis, the 
Directors have determined that brands have indefinite lives as there is no foreseeable limit to the period over which the assets are expected 
to generate net cash inflows.

Impairment tests for licences, tradenames, brands and goodwill

10. Impairment
a) 
The value of licences, tradenames, brands and goodwill is allocated to the Group’s cash generating units (“CGUs”), which have recently been 
reassessed, as described in note 9, as Audio and Television. 

The recoverable amount of the CGUs at 30 June 2019 and 30 June 2018 was determined based on a value in use discounted cash 
flow (“DCF”) model. As the indefinite lived intangible assets relating to the Television CGU were fully impaired at 31 December 2018, 
no impairment test was performed on the Television CGU at 30 June 2019. 

Allocation of goodwill and other intangible assets

Consolidated
2019
Goodwill allocated to CGU
Indefinite lived intangible assets allocated to CGU
Total goodwill and indefinite lived intangible assets

Key Judgement
Value in use assumptions (see part (b))
Revenue growth – Forecast Period
Cost growth – Forecast Period
Long-term growth rate – terminal value
Radio
Television
Discount rate (post-tax)

Audio CGU
$’000
–
917,960
917,960

Television CGU
$’000
–
–
–

Total
$’000
–
917,960
917,960

Audio CGU
30 June 2019
%

Television CGU
31 December 2018
%

3.2
2.3

2.0
N/A
9.2

(5.4)
(2.3)

N/A
(5.9)
9.2

60

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOConsolidated
2018
Goodwill allocated to CGU
Indefinite lived intangible assets allocated to CGU
Total goodwill and indefinite lived intangible assets

Key Judgement
Value in use assumptions (see part (b))
Revenue growth – Forecast Period
Cost growth – Forecast Period
Long-term growth rate – terminal value
Radio
Television
Discount rate (pre-tax)

Total
$’000
–
1,144,744
1,144,744

Regional CGU
$’000
–
525,706
525,706

Regional CGU
%

(1.6)
(0.7)

2.0
(5.9)
13.5

Metro CGU
$’000
–
619,038
619,038

Metro CGU
%

4.6
2.2

2.0
N/A
12.3

b)  Key assumptions used for value in use calculations
The value in use calculations use cash flow projections based on the 2020 Board approved financial budgets extended over the subsequent 
four-year period (“Forecast Period”) and apply a terminal value calculation using estimated growth rates approved by the Board for the 
business relevant to each CGU. In determining appropriate growth rates to apply to the Forecast Period and to the terminal calculation, the 
Group considered forecast reports from independent media experts as well as internal Company data and assumptions. In respect of each CGU 
the market growth rates did not exceed the independent forecast reports. The discount rate used reflects specific risks relating to the relevant 
segments and the economies in which they operate.

Impact of a reasonably possible change in key assumptions

c) 
Television CGU
Impairment
At 31 December 2018, an impairment loss of $226.9 million was recorded against television licences in the Television CGU. The estimated 
recoverable amount of the Television CGU, based on value-in-use, equals its carrying amount. On the reassessment of the CGUs, the assets of 
the Regional CGU were allocated between the Audio and Television CGUs. The carrying value attributable to the Television CGU was in excess 
of the CGU’s value-in-use, which was the main cause of the impairment.

Sensitivity
The following sensitivities were disclosed in the interim financial report for the half year ended 31 December 2018. As the indefinite lived 
intangible assets relating to the Television CGU were fully impaired at 31 December 2018, no impairment test was performed on the Television 
CGU at 30 June 2019 and there are no similar disclosures as at 30 June 2019. 

As at 31 December 2018 the following changes in key assumptions would have the following approximate impact on recoverable amount and 
carrying value for the Television CGU:

Sensitivity
Revenue

Expenses

Post-tax discount rate

Terminal growth rate

Impact of
 change on
 Television CGU
carrying value
31 December
 2018
$ million
10.5
(10.2)
(8.5)
8.3
(0.4)
0.4
0.1
(0.1)

Change in
 variable in
 perpetuity
%
+1%
(1)%
+1%
(1)%
+0.5%
(0.5)%
+0.5%
(0.5)%

61 

ANNUAL REPORT 201910. Impairment (continued)
Audio CGU
Sensitivity
A variation in certain key assumptions used to determine the value in use would result in a change in the recoverable amount of the Audio 
CGU. The following reasonably possible change in a key assumption would result in a recoverable amount lower than the carrying value to the 
extent shown below:

Impact of
 change on
 Audio CGU
 carrying value
$ million
(21.5)

Change in 
variable
%
3.0%

Consolidated

2019 
$’000
(91,395)
226,883
30,643
(1,046)
9,223
(719)
20,179
(830)

(4,412)
(70,122)
1,006
(4,352)
(4,003)

87
111,142

Restated
2018 
$’000
82
104,708
30,718
(1,069)
–
(1,152)
21,300
924

9,070
(30,874)
(10,397)
(8,037)
(1,466)

(3,649)
110,158

Consolidated
2019 
$’000
32,387
–
(325,000)
(292,613)

2018 
$’000
56,052
(19)
(360,000)
(303,967)

32,387
(325,000)
(292,613)

56,052
(360,019)
(303,967)

Sensitivity
Increase in post-tax discount rate from 9.2% to 12.2%

11.  Cash Flow Information
a)  Reconciliation of Profit after Income Tax to Net Cash Inflow from Operating Activities

Profit/(loss) after income tax
Impairment of intangibles and investments
Depreciation and amortisation
Net gain from disposal of operations and assets
Fair value loss on disposal of assets held for sale
Share of associate profit 
Interest expense and other borrowing costs included in financing activities 
Share-based payments
Change in operating assets and liabilities:
(Increase)/decrease in receivables
Decrease in deferred taxes (net of tax movement in hedge reserve)
Increase/(decrease) in payables (excluding interest expense classified as financing activities)
Decrease in deferred income
Decrease in provision for income tax

Increase/(decrease) in provisions
Net cash inflows from operating activities

b)  Net debt reconciliation

Cash and liquid investments
Borrowings – repayable within one year
Borrowings – repayable after one year
Net debt

Cash and liquid investments
Gross debt – fixed interest rates
Net debt

62

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO12. Receivables, Payables, Deferred Income and Provisions
a)  Receivables

Current
Trade receivables
Provision for doubtful debts
Prepayments
Other 

Non-current
Refundable deposits
Related parties
Other

Consolidated
2019 
$’000

2018 
$’000

123,309
(526)
8,615
4,575
135,973

126,341
(807)
8,545
2,635
136,714

Consolidated
2019 
$’000

146
577
696
1,419

2018 
$’000

147
515
955
1,617

The carrying amounts of the non-current receivables approximate their fair value.

Ageing analysis of assets
The tables below summarise the ageing analysis of assets past due but not impaired and impaired assets as at 30 June.

Consolidated
As at 30 June 2019
Trade receivables
Expected credit losses

Consolidated
As at 30 June 2018
Trade receivables
Provision for doubtful debts

Current – 
not past due 
$’000
112,585
(331)

Past due – 
up to 60 days 
$’000
7,631
(11)

Past due – 
60 – 90 days 
$’000
2,154
(43)

Current – 
not past due 
$’000
112,598
–

Past due – 
up to 60 days 
$’000
8,531
–

Past due – 
60 – 90 days 
$’000
2,105
–

Past due – 
>90 days 
$’000
939
(141)

Past due – 
>90 days 
$’000
3,107
(807)

Total 
$’000
123,309
(526)

Total 
$’000
126,341
(807)

The Group has recognised expenses in respect of bad and doubtful trade receivables during the year ended 30 June 2019 of $765,125 (2018: 
expense of $717,602). The loss allowance is based on a simplified model of recognising lifetime expected credit losses immediately upon 
recognition. The amount of the loss allowance is recognised in profit or loss. Where a debt is known to be uncollectible, it is considered a bad 
debt and written off.

Recognition and Measurement
Trade Receivables
Trade receivables are recognised at fair value, being the original invoice amount, and subsequently measured at amortised cost less loss 
allowance. Generally credit terms are for 30 days from date of invoice or 45 days for an accredited agency. 

b)  Payables

Current
Trade creditors
GST payable
Accruals and other payables

Consolidated
2019 
$’000

2018 
$’000

10,980
3,189
53,968
68,137

12,732
3,565
50,343
66,640

63 

ANNUAL REPORT 201912. Receivables, Payables, Deferred Income and Provisions (continued)
b)  Payables (continued)
Recognition and Measurement
Trade Creditors, Accruals and Other Payables
These amounts represent liabilities for goods and services provided to the Group prior to the end of the financial year and which are unpaid. 
The amounts are unsecured and are usually paid within 60 days of recognition.

c)  Deferred Income

Current
Deferred income

Non-current
Deferred income

Consolidated

2019 
$’000

4,729
4,729

Restated
2018 
$’000

6,718
6,718

Consolidated

2019 
$’000

93,689
93,689

Restated
2018 
$’000

95,192
95,192

Recognition and Measurement
Deferred Income
In 2016, the Group entered into a long-term contract with Australian Traffic Network (ATN) for it to provide traffic reports for broadcast 
on Southern Cross Austereo (SCA) radio stations. SCA received payment of $100 million from ATN in return for its stations broadcasting 
advertising tags provided by ATN attached to news and traffic reports. The contract has a term of 20 years, with an option for ATN to extend 
it by a further 10 years. The $100 million payment has been recorded on the balance sheet under “Deferred Income” and will be released to 
the Income Statement over a 30-year period, unless the contract ends after 20 years at which point the remaining balance will be recognised 
as revenue in year 20. This treatment will match the receipt of future broadcasting services, airtime and traffic management services that the 
Group is required to provide over the life of the contract (refer note 27)

ATN revenue recognised that was included in the deferred income balance at the beginning of the period was $7.1 million. 

In addition to the payment received from ATN, deferred income represents government grants received. Grants from the government 
relating to costs are deferred and recognised in profit or loss over the period necessary to match them with the costs that they are 
intended to compensate.

Government grants relating to the purchase of property, plant and equipment are deferred and recognised in profit or loss on a straight-line 
basis over the expected useful lives of the related assets.

64

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOd)  Provisions

Current
Employee benefits
Lease provisions

Non-current
Employee benefits
Lease provisions

Movements in current and non-current provisions, other than provisions for employee benefits, are set out below:

Balance at the beginning of the financial year 
Additional provisions made in the period, including increases to existing provisions
Amounts used during the period
Unused amounts reversed during the period
Balance at the end of the financial year

Consolidated
2019 
$’000

2018 
$’000

17,293
(220)
17,073

17,800
338
18,138

Consolidated
2019 
$’000

2018 
$’000

2,370
6,749
9,119

2,295
5,671
7,966

Consolidated
2019 
$’000
6,009
721
(168)
(33)
6,529

2018 
$’000
9,956
778
(2,053)
(2,672)
6,009

65 

ANNUAL REPORT 201912. Receivables, Payables, Deferred Income and Provisions (continued)
d)  Provisions (continued)
Recognition and Measurement
Provisions
A provision is recognised when there is a legal, equitable or constructive obligation as a result of a past event and it is probable that a future 
sacrifice of economic benefits will be required to settle the obligation, the timing or amount of which is uncertain.

Where there are a number of similar obligations, the likelihood that an outflow will be required in settlement is determined by considering the 
class of obligations as a whole. A provision is recognised even if the likelihood of an outflow with respect to any one item included in the same 
class of obligations may be small.

Provisions are measured at the present value of management’s best estimate of the expenditure required to settle the present obligation at the 
balance sheet date. The discount rate used to determine the present value reflects current market estimates of the time value of money and the 
risks specific to the liability. The increase in the provision due to the passage of time is recognised as interest expense.

Wages and Salaries, Leave and Other Entitlements
Liabilities for unpaid salaries, salary related costs and provisions for annual leave are recorded in the Statement of Financial Position at the 
salary rates which are expected to be paid when the liability is settled. Provisions for long service leave and other long-term benefits are 
recognised at the present value of expected future payments to be made. In determining this amount, consideration is given to expected future 
salary levels and employee service histories. Expected future payments are discounted to their net present value using high quality corporate 
bond rates with terms that match as closely as possible to the expected future cash flows.

Onerous Contracts
A provision for onerous contracts is recognised when the expected benefits to be derived by the Group from a contract are lower than the 
unavoidable costs of meeting the obligation under the contract. The provision is measured at the lower of the cost of fulfilling the contract and 
any compensation or penalties arising from the failure to fulfil it.

Lease Provisions
The lease provision covers lease arrangements to enable the lease expenses to be recognised on a straight-line basis over the life of the lease. 
The provision also comprises of makegood provisions included in lease agreements for which the Group has a legal or constructive obligation. 
The present value of the estimated costs of dismantling and removing the asset and restoring the site is recognised as a provision. At each 
reporting date, the liability is remeasured in line with changes in discount rates, estimated cash flows and the timing of those cash flows.

Capital Management

13. Capital Management Objectives
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, so that it can continue to 
provide appropriate returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the 
cost of capital.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, maintain a fully 
underwritten dividend reinvestment plan, return capital to shareholders, issue new shares, buy back existing shares or sell assets to reduce 
debt. The Group has taken measures to reduce net debt and has achieved its stated objective of reaching a leverage ratio of below 2.5 times. 
The following outlines the capital management policies that are currently in place for the Group:

Dividend Policy
Dividend Payout Ratio
The Group intends to distribute between 65-85% of underlying financial year Net Profit After Tax. There has been no change to this dividend 
policy during the year. 

Dividend Reinvestment Plan (“DRP”)
The Group operates a DRP whereby shareholders can elect to receive their dividends by way of receiving shares in the Company instead of 
cash. The Company can elect to either issue new shares, or to buy shares on-market. The DRP has been suspended since the 2016 interim 
dividend following the successful reduction in the Group’s leverage ratio.

Further details on the Group’s dividends are outlined in note 14.

Debt Facilities
Syndicated Debt Facility
At 30 June 2019 the Group had a $500 million (2018: $500 million) revolving three-year Syndicated Facility Agreement (“SFA”) expiring  
on 8 January 2021. This facility is used as core debt for the Group, and may be paid down and redrawn in accordance with the SFA. 

Covenants
For the duration of the SFA the Banking Group, being Southern Cross Austereo Pty Ltd and its subsidiaries, has a maximum leverage ratio 
covenant of 3.5 times and a minimum interest cover ratio of 3.0 times. As at 30 June 2019, the leverage ratio was 1.76 times and the interest 
cover ratio was 13.03 times.

Further details on the Group’s debt facilities are outlined in note 17.

Property, Plant and Equipment and Intangibles
The capital expenditure for 2019 was $27.991 million (2018: $24.230 million). 

Further details on the Group’s fixed assets are outlined in note 8.

66

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO14. Dividends Paid and Proposed

The dividends were paid as follows:
Interim dividend paid for the half year ended 31 December 2018/2017 – fully franked at the tax rate of 30%
Final dividend paid for the year ended 30 June 2018/2017 – fully franked at the tax rate of 30%

Dividends paid in cash or satisfied by the issue of shares under the dividend reinvestment plan were as follows:
Paid in cash

Interim dividend paid for the half year ended 31 December
Final dividend paid for the year ended 30 June

Consolidated
2019 
$’000

2018 
$’000

28,838
30,761
59,599

59,599
59,599

Cents 
per share
3.75
4.00
7.75

28,838
30,761
59,599

59,599
59,599

Cents 
per share
3.75
4.00
7.75

The Group has $153.4 million of franking credits at 30 June 2019 (2018: $144.9 million).

Provision is made for the amount of any dividend declared, being appropriately authorised and no longer at the discretion of the Company, 
on or before the end of the financial year but not distributed at the end of the reporting period. 

Since the end of the financial year the Directors have declared the payment of a final 2019 ordinary dividend of $30.761 million (4.00 cents 
per fully paid share) out of “Retained profits – 2015 H1 interim reserve” to fully utilise that reserve and the remainder to be paid out of 
“Retained Profits – 2016 reserve”. This dividend will be paid on 8 October 2019 by the Company.

15. Earnings per Share

Continuing Operations
Profit/(loss) attributable to shareholders from continuing operations ($’000)
Profit attributable to shareholders from continuing operations excluding significant items ($’000)
Weighted average number of shares used as the denominator in calculating basic earnings per share  
(shares, ’000)
Weighted average number of ordinary shares and potential ordinary shares used as the denominator  
in calculating diluted earnings per share (shares, ’000)
Basic earnings per share (cents per share)
Diluted earnings per share (cents per share)
Excluding significant items (refer note 4)
Basic earnings per share excluding significant items (cents per share)
Diluted earnings per share excluding significant items (cents per share)
Dividends paid/proposed for the year as a % of NPAT

Consolidated

2019

Restated
2018

(91,395)
73,879

82
73,932

769,014

769,014

771,756
(11.88)
(11.88)

9.61
9.57 
80.7%

772,763
0.01 
0.01 

9.61 
9.57 
80.6%

Recognition and Measurement
Basic earnings per share
Basic earnings per share is calculated by dividing the profit or loss attributable to equity holders of the Company, excluding any costs of 
servicing equity other than ordinary shares, by the weighted average number of shares outstanding during the financial year.

Diluted earnings per share
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account the after income tax 
effect of interest and other financing costs associated with dilutive potential shares and the weighted average number of shares assumed to 
have been issued for no consideration in relation to dilutive potential shares.

67 

ANNUAL REPORT 201916. Contributed Equity and Reserves

Ordinary shares
Contributed equity

On issue at the beginning of the financial year
On issue at the end of the financial year

Consolidated
2019 
$’000
1,379,736
1,379,736

2018 
$’000
1,379,736
1,379,736

Consolidated
2019 
Number of 
securities 
’000
769,014
769,014

2018 
Number of 
securities 
’000
769,014
769,014

Consolidated

2019 
$’000
1,379,736
1,379,736

2018 
$’000
1,379,736
1,379,736

Ordinary shares in Southern Cross Media Group Limited
Ordinary shares entitle the holder to participate in distributions and the proceeds on winding up of the Company in proportion to the number  
of and amounts paid on the shares held.

On a show of hands, each shareholder present in person and each other person present as a proxy has one vote and upon a poll, each share  
is entitled to one vote.

Ordinary shares have no par value and the Company does not have a limited amount of authorised capital.

Employee share entitlements
The Group operates an LTI plan for its senior executives. Information relating to the employee share entitlements, including details of shares 
issued under the scheme, is set out in the Remuneration Report.

Nature and purpose of reserves
a)  Share-based payments reserve 
The share-based payments reserve is used to recognise the fair value of future potential shares to be issued to employees for no consideration 
in respect of performance rights offered under the Long Term Incentive Plan. During the year 784,396 performance rights have vested (2018: 
918,166) and 1,957,873 (2018: 2,242,074) performance rights have been granted. In the current year $269,650 (2018: $1,102,410) has 
been recognised as a benefit in the Statement of Comprehensive Income as the fair value of potential shares to be issued. 

b)  Hedge reserve 
The hedge reserve is used to record gains or losses on a hedging instrument in a cash flow hedge that are recognised in Other Comprehensive 
Income. Amounts are reclassified to the Statement of Comprehensive Income when the associated hedged transaction affects profit or loss. 

c)  Reverse Acquisition Reserve
As described in note 1(a), there is a reverse acquisition reserve of $77.406 million (2018: $77.406 million) in connection with the 
IPO of the Group.

68

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO17.  Borrowings
a)  Total interest bearing liabilities

Current secured borrowings
Lease liabilities
Total secured current interest bearing liabilities

Non-current secured borrowings
Bank facilities
Borrowing costs
Lease liabilities
Total secured non-current interest bearing liabilities
Total current and non-current borrowings

Consolidated
2019 
$’000

2018 
$’000

–
–

19
19

Consolidated
2019 
$’000

2018 
$’000

325,000
(1,476)
–
323,524
323,524

360,000
(2,399)
–
357,601
357,620

For all non-current borrowings, the carrying amount approximates fair value in the balance sheet. Of the $1.476 million of borrowing costs, 
$0.959 million (2018: $0.923 million) will unwind during the year ending 30 June 2020.

b) 

Interest expense

Interest expense and other borrowing costs
External banks
AASB 15 – Revenue from customers with contracts interest expense 
Amortisation of borrowing costs

Total interest expense and other borrowing costs

Consolidated

2019 
$’000

13,648
5,608
923

20,179

Restated
2018 
$’000

14,912
5,691
697

21,300

69 

ANNUAL REPORT 201917.  Borrowings (continued)
c)  Bank facilities and assets pledged as security
The $500 million debt facilities (2018: $500 million) of the Banking Group are secured by a fixed and floating charge over the assets and 
undertakings of the Banking Group and its wholly owned subsidiaries and also by a mortgage over shares in Southern Cross Austereo Pty Ltd. 
The facility matures on 8 January 2021 and has an average variable interest rate of 2.58% (2018: 3.51%). The facility is denominated in 
Australian dollars.

There are certain financial and non-financial covenants which are required to be met by subsidiaries in the Group. One of these covenants is 
an undertaking that the subsidiary is in compliance with the requirements of the facility before any amount may be distributed to the benefit of 
the ultimate parent entity, Southern Cross Media Group Limited. Covenant testing dates fall at 30 June and 31 December each year until the 
facility maturity date. At 30 June 2019, the Group complied with all the covenants.

The carrying amounts of assets pledged as security by Southern Cross Austereo Pty Ltd for current and non-current borrowings are:

Current assets
Floating charge
Cash and cash equivalents
Receivables
Assets held for sale
Total current assets pledged as security

Non-current assets
Floating charge
Receivables
Investments accounted for using the equity method
Property, plant and equipment
Intangible assets
Total non-current assets pledged as security
Total assets pledged as security

Consolidated
2019 
$’000

2018 
$’000

31,448
134,873
15,000
181,321

56,046
136,027
–
192,073

1,272
4,559
104,472
917,960
1,028,263
1,209,584

1,617
4,932
130,607
1,144,744
1,281,900
1,473,973

Recognition and Measurement
Borrowings
Borrowings are initially recognised at fair value, net of transaction costs incurred. Transaction costs that have been paid or accrued for prior 
to the drawdown of debt are classified as prepayments. Borrowings are subsequently measured at amortised cost. Any difference between 
the proceeds (net of transaction costs) and the redemption amount is recognised in profit or loss over the period of the borrowings using the 
effective interest method. Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the 
liability for at least 12 months after the balance sheet date.

Borrowing costs
Borrowing costs are expensed over the life of the facility to which they relate.

70

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO18. Financial Risk Management
The Group’s activities expose it to a variety of financial risks: market risk (the Group’s main exposure to market risk is interest rate risk), 
liquidity risk and cash flow interest rate risk. There is a relatively low level of credit risk on receivables that is managed by careful business 
practices (refer note 12). The Group’s overall risk management program focuses on the unpredictability of financial markets and seeks to 
minimise potential adverse effects on the financial performance of the Group. The Group uses derivative financial instruments such as interest 
rate swaps to hedge certain risk exposures.

The Risk Management Policy is carried out by management under policies approved by the Board. Senior management of the Group identify, 
quantify and qualify financial risks as part of developing and implementing the risk management process. The Risk Management Policy is a 
written document approved by the Board that outlines the financial risk management process to be adopted by management. Specific financial 
risks that have been identified by the Group are interest rate risk and liquidity risk.

a) 
Interest rate risk
Nature of interest rate risk
Interest rate risk is the Group’s exposure to the risk that interest rates move in a way that adversely affects the ability of the Group to pay its 
interest rate commitments. The Group’s interest rate risk arises from long-term borrowings which are taken out at variable interest rates and 
therefore expose the Group to a cash flow risk.

Interest rate risk management
The Group does not have a formal policy to fix rates on its borrowings but manages its cash flow interest rate risk by using variable to 
fixed interest rate swaps. Such interest rate swaps have the economic effect of converting borrowings from variable rates to fixed rates. 
Generally, the Group raises long-term borrowings at variable rates and swaps them into fixed rates that are lower than those available if the 
Group borrowed at fixed rates directly. Under the interest rate swaps, the Group agrees with other parties to exchange, at specified intervals 
(quarterly), the difference between fixed contract rates and variable rate interest amounts calculated by reference to the agreed notional 
principal amounts. 

Exposure and sensitivity to interest rate risk
External borrowings of the Group currently bear an average variable interest rate of 2.58% (2018: 3.51%). In 2015 the Group entered into 
$320 million of interest rate swap contracts under which it was obliged to receive interest at variable rates and to pay interest at fixed rates 
at an average fixed rate of 2.5% (2018: 2.5%). These interest rate swap contracts expired in January 2018. In 2017 the Group entered into 
$200 million of interest rate swap contracts under which it is obliged to receive interest at variable rates and pay interest at fixed rates starting 
in January 2018 at an average fixed rate of 2.4%. These interest rate swap contracts will expire in January 2021. Later in 2017 the Group 
entered into a further $100 million of interest rate swap contracts under which it is obliged to receive interest at variable rates and pay interest 
at fixed rates starting in January 2018 at an average fixed rate of 2.25%. These interest rate swap contracts will expire in January 2022. 
Details on how the Group accounts for the interest rate swap contracts as cashflow hedges are disclosed in note 27.

Derivative financial instruments

Interest rate swap contracts – current liability
Interest rate swap contracts – non-current liability
Total derivative financial instruments

Consolidated
2019 
$’000
–
7,529
7,529

2018 
$’000
–
1,419
1,419

Swaps currently in place cover approximately 92% (2018 – 83%) of the variable loan principal outstanding. The fixed interest rates of the 
swaps range between 2.2% and 2.4% (2018 – 2.2% and 2.5%) and the variable rates on the loans are 1.4% above the three months bank bill 
rate, which at the end of the reporting period was 1.2% (2018 – 2.1%).

The swap contracts require settlement of net interest receivable or payable every three months. The settlement dates coincide with the dates 
on which interest is payable on the underlying debt.

71 

ANNUAL REPORT 2019Interest rate risk (continued)

18. Financial Risk Management (continued)
a) 
Effects of hedge accounting on the financial position and performance   
The effects of the interest rate swaps on the Group’s financial position and performance are as follows:

Carrying amount (liability)
Notional
Maturity date
2021
2022
Hedge ratio
Change in fair value of outstanding hedging instruments since 1 July
Change in value of hedged item used to determine hedge effectiveness
Weighted average hedged rate for the year

2019
$’000
7,529
300,000

200,000
100,000
1:1
(7,234)
7,234
2.37%

2018
$’000
1,419
300,000

200,000
100,000
1:1
(615)
615
2.44%

Hedging reserve
The Group’s hedging reserve disclosed in the Statement of Changes in Equity relates to the following hedging instruments:

Opening balance 1 July 2017
Add: Change in fair value of hedging instrument recognised in OCI for the year
Less: reclassified from OCI to profit or loss
Less: Deferred tax
Closing balance 30 June 2018
Add: Change in fair value of hedging instrument recognised in OCI for the year
Less: reclassified from OCI to profit or loss
Less: Deferred tax
Closing balance 30 June 2019

Hedge Reserve
 for Interest
 Rate Swaps
$’000
(1,820)
(615)
1,795
(354)
(994)
(7,234)
1,127
1,832
(5,269)

Interest rate swap contracts
The contracts require settlement of net interest receivable or payable and are timed to coincide with the approximate dates on which interest  
is payable on the underlying debt.

These interest rate swaps are cash flow hedges as they satisfy the requirements for hedge accounting. Any change in fair value of the interest 
rate swaps is taken to the hedge reserve in equity. 

In assessing interest rate risk, management has assumed a +/– 25 basis points movement (2018: +/– 25 basis points) in the relevant interest 
rates at 30 June 2019 for financial assets and liabilities denominated in Australian Dollars (“AUD”). The following table illustrates the impact 
on profit or loss with no impact directly on equity for the Group.

Carrying 
Value
$’000

32,387
(7,529)
(325,000)

56,052
(1,419)
(360,000)

Impact on post-tax profits 
Increase/(decrease)
+/– 25 basis points
$’000
+25
57
525
(569)
+25
98
525
(630)

$’000
–25
(57)
(525)
569
–25
(98)
(525)
630

Impact on reserves  
Increase/(decrease)
+/– 25 basis points
$’000
+25
–
1,383
–
+25
–
2,059
–

$’000
–25
–
(1,390)
–
–25
–
(2,074)
–

Consolidated
AUD exposures
2019
Cash at bank
Interest rate swaps
Borrowings
2018
Cash at bank
Interest rate swaps
Borrowings

72

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO 
b)  Liquidity risk
Nature of liquidity risk
Liquidity risk is the risk of an entity encountering difficulty in meeting obligations associated with financial liabilities.

Liquidity risk management
Prudent liquidity risk management implies maintaining sufficient cash, the availability of funding through an adequate amount of committed 
credit facilities and the ability to close out market positions. The Group and Company have a prudent liquidity management policy which 
manages liquidity risk by monitoring the stability of funding, surplus cash or near cash assets, anticipated cash in and outflows, and exposure 
to connected parties.

Exposure and sensitivity
Financing arrangements
Unrestricted access was available at balance date to the following lines of credit:

Consolidated
As at 30 June 2019
Line of credit value
Used at balance date
Unused at balance date

Consolidated
As at 30 June 2018
Line of credit value
Used at balance date
Unused at balance date

Bank 
facilities
$’000
500,000
(325,000)
175,000

Bank 
facilities
$’000
500,000
(360,000)
140,000

Working 
capital 
facility
$’000
7,000
(5,920)
1,080

Working 
capital 
facility
$’000
5,000
(4,524)
476

Total 
facilities
$’000
507,000
(330,920)
176,080

Total 
facilities
$’000
505,000
(364,524)
140,476

The $500 million debt facility for the Group matures on 8 January 2021. The Group’s bank facilities are denominated in Australian dollars  
as at 30 June 2019 and 30 June 2018. 

73 

ANNUAL REPORT 201918. Financial Risk Management (continued)
b)  Liquidity risk (continued)
Undiscounted future cash flows
The tables below summarise the maturity profile of the financial liabilities as at 30 June based on contractual undiscounted repayment 
obligations. Repayments which are subject to notice are treated as if notice were given immediately.

Consolidated
As at 30 June 2019
Borrowings – Principal
Interest cashflows1 
Derivative financial instruments2
Payables3
Total

Consolidated
As at 30 June 2018
Lease liabilities
Borrowings – Principal
Interest cashflows1 
Derivative financial instruments2
Payables3
Total

Less than 
1 year 
$’000
–
12,941
–
60,343
73,284

Less than 
1 year 
$’000
19
–
14,299
–
59,878
74,196

1-2 years 
$’000
325,000
7,307
4,444
–
336,751

1-2 years 
$’000
–
–
14,338
–
–
14,338

2-3 years 
$’000
–
566
3,085
–
3,651

2-3 years 
$’000
–
360,000
7,593
1,409
–
369,002

3-5 years 
$’000
–
–
–
–
–

3-5 years 
$’000
–
–
79
10
–
89

Greater than 
5 years 
$’000
–
–
–
–
–

Greater than 
5 years 
$’000
–
–
–
–
–
–

1   Calculated using a weighted average variable interest rate. Interest cashflows includes interest on principal borrowings, swap interest and the commitment fee on the 

Syndicated Facility Agreement.

2   The fair value of financial instruments that are not traded in an active market is determined using valuation techniques. The Group uses a variety of methods and makes 
assumptions that are based on market conditions existing at the end of each reporting period. The fair value of interest rate swaps are calculated as the present value of 
the estimated future cash flows and are included in Level 2 under derivative financial instruments. The total fair value of derivatives used for hedging is $7.529 million 
(2018: $1.419 million).

3   The payables balance excludes interest payable as the cashflows are included in “Interest cashflows” above and excludes GST payable as this is not a financial liability.

74

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOGroup Structure

19. Non-Current Assets – Investments Accounted for Using the Equity Method

Carrying amount at the beginning of the financial year
Share of profit/(losses) after income tax
Acquisition of associates and joint ventures
Dividends
Decrease in associates and joint ventures
Carrying amount at the end of the financial year

Consolidated
2019 
$’000
7,740
719
1,620
(1,064)
–
9,015

2018 
$’000
5,167
1,152
1,729
–
(308)
7,740

20. Subsidiaries
The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries:

Name of entity
SCM No 1 Limited (SCM1)
Southern Cross Media Australia Holdings Pty Limited (SCMAHL)
Southern Cross Media Group Investments Pty Ltd (SCMGI)
Southern Cross Austereo Pty Limited (SCAPL) and controlled entities

Country of 
incorporation
Australia
Australia
Australia
Australia

Class of 
shares/units
Ordinary
Ordinary
Ordinary
Ordinary

Effective 
ownership 
interest 
2019
100%
100%
100%
100%

Effective 
ownership 
interest 
2018
100%
100%
100%
100%

The proportion of ownership interest is equal to the proportion of voting power held unless otherwise indicated.

Recognition and Measurement
Subsidiaries
Subsidiaries are those entities over which the Group has the power to govern the financial and operating policies, generally accompanying a 
shareholding of more than one-half of voting rights. Subsidiaries are fully consolidated from the date on which control is transferred to the 
Group. The existence and effect of potential voting rights that are currently exercisable or convertible are considered when assessing whether 
the Group controls another entity. 

The purchase method of accounting is used to account for the acquisition of subsidiaries by the Group. Where control of an entity is obtained 
during a financial year, its results are included in the Statement of Comprehensive Income from the date on which control commences. Where 
control of an entity ceases during a financial year, its results are included for that part of the year during which control existed.

Intercompany transactions, balances and unrealised gains on transactions between Group companies are eliminated. 

Non-controlling interests in the results and equity of subsidiaries are shown separately in the consolidated Statements of Comprehensive 
Income and Statements of Financial Position respectively.

75 

ANNUAL REPORT 201921.  Parent Entity Financial Information
a)  Summary financial information
The following aggregate amounts are disclosed in respect of the parent entity, Southern Cross Media Group Limited:

Statement of Financial Position
Current assets
Non-current assets
Total assets
Current liabilities
Total liabilities
Net assets
Issued capital
Reserves
Retained profits – 2013 reserve
Accumulated losses – 2014 reserve
Retained profits – 2015 H1 interim reserve
Accumulated losses – 2015 H2 reserve
Retained profits – 2016 reserve
Retained profits – 2017 reserve
Retained profits – 2018 reserve
Retained profits – 2019 reserve
Total equity
Profit for the year
Total comprehensive income

Southern Cross 
Media Group Limited

2019 
$’000
1,998
1,003,028
1,005,026
34,089
34,089
970,937
1,282,148
5,765
–
(96,805)
8,202
(323,833)
27,555
2,534
1,943
63,428
970,937
64,149
64,149

2018 
$’000
693
972,784
973,477
5,539
5,539
967,938
1,282,148
6,595
45,040
(96,805)
22,761
(323,833)
27,555
2,534
1,943
–
967,938
61,651
61,651

b)  Guarantees entered into by the parent entity
The parent entity has not provided any financial guarantees in respect of bank overdrafts and loans of subsidiaries as at 30 June 2019  
(2018: nil). The parent entity has not given any unsecured guarantees at 30 June 2019 (2018: nil).

c)  Contingent liabilities of the parent entity
The parent entity did not have any contingent liabilities as at 30 June 2019 (30 June 2018: nil). 

d)  Contractual commitments for the acquisition of property, plant or equipment
As at 30 June 2019, the parent entity had no contractual commitments (30 June 2018: nil).

Recognition and Measurement
Parent entity financial information 
The financial information for the parent entity has been prepared on the same basis as the consolidated financial statements, 
except as set out below:

Investments in subsidiaries, associates and joint venture entities 

i) 
Investments in subsidiaries are accounted for at cost in the financial statements of the Company, less any impairment charges.

ii)  Tax consolidation legislation 
The Company and its wholly owned Australian controlled entities have implemented the tax consolidation legislation as of 23 November 2005.

The Company is the head entity of the tax consolidated group. Members of the group have entered into a tax sharing agreement in order to 
allocate income tax expense to the wholly owned subsidiaries on a stand-alone basis. The tax sharing arrangement provides for the allocation 
of income tax liabilities between the entities should the head entity default on its tax payment obligations. The possibility of such a default is 
considered remote at the date of this report.

Members of the tax consolidated group have entered into a tax funding agreement. The Group has applied the group allocation approach in 
determining the appropriate amount of current taxes to allocate to members of the tax consolidated group. The tax funding agreement provides 
for each member of the tax consolidated group to pay a tax equivalent amount to or from the parent in accordance with their notional current 
tax liability or current tax asset. Such amounts are reflected in amounts receivable from or payable to the parent company in their accounts and 
are settled as soon as practicable after lodgement of the consolidated return and payment of the tax liability.

76

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOOther Notes to the Financial Statements

22. Share-Based Payments
The company operates a long-term incentive plan for Executive KMP and certain senior executives. The share-based payment benefit for the 
year ended 30 June 2019 was $269,650 (2018: $1,102,410 expense).

The following table reconciles the performance rights outstanding at the beginning and end of the year:

Number of performance rights
Balance at beginning of the year
Granted during the year
Exercised during the year
Forfeited during the year
Balance at end of year
Vested and exercisable at end of the year

2019
5,319,736
1,957,873
–
(1,483,713)
5,793,896
784,396

2018
3,749,123
2,242,074
–
(671,461)
5,319,736
918,166

Recognition and Measurement
Share-based compensation benefits are provided to employees via certain Employee Agreements. Information relating to these Agreements is 
set out in the Remuneration Report. The fair value of entitlements granted are recognised as an employee benefit expense with a corresponding 
increase in equity. The fair value is measured at grant date and recognised as an expense over the period during which the employees become 
unconditionally entitled to the shares. 

The fair value of the performance rights issued during 2019 was determined using a Black-Scholes-Merton model for the ROIC and the EPS 
performance rights, with the following inputs:

Grant date
Grant date share price
Fair value at grant date
Exercise price
Dividend yield
Risk free interest rate
Expected volatility

ROIC
14 September 2018
$1.33
$1.12
Nil
5.83%
2.05%
34.00%

Absolute EPS
14 September 2018
$1.33
$1.12
Nil
5.83%
2.05%
34.00%

The fair value at grant date of the securities granted is adjusted to reflect market vesting conditions, but excludes the impact of any non-market 
vesting conditions (for example, profitability and sales growth targets). Non-market vesting conditions are included in assumptions about the 
number of shares that are expected to be issued. At each balance sheet date, the entity revises its estimate of the number of shares that 
are expected to be issued. The employee benefit expense recognised each period takes into account the most recent estimate. The impact 
of the revision to original estimates, if any, is recognised in profit or loss with a corresponding adjustment to equity. Where the terms of the 
share-based payment entitlement are modified in the favour of the employee, the changes are reflected when determining the impact on 
profit or loss. 

77 

ANNUAL REPORT 201923.  Remuneration of Auditors

(a) Audit and other assurance services
PricewaterhouseCoopers Australian firm:
Statutory audit and review of financial reports
Other assurance services
Regulatory returns
Total remuneration for audit and other assurance services
(b) Taxation services
PricewaterhouseCoopers Australian firm:
Tax services
Total remuneration for taxation services
(c) Other services 
PricewaterhouseCoopers Australian firm:
Debt advisory
Legal services
Total remuneration for other services
Total

Consolidated

2019 
$

2018
$

621,900
10,000
18,965
650,865

630,900
215,000
15,965
861,865

–
–

–
–

–
–
–
650,865

165,000
32,000
197,000
1,058,865

The Group may decide to employ the auditor on assignments additional to their statutory audit duties where the auditor’s expertise and 
experience with the Company and/or the Group are important. 

The Board has considered the position and, in accordance with the advice received from the Audit & Risk Committee, is satisfied that 
the provision of the non-audit services is compatible with the general standard of independence for auditors imposed by the Corporations 
Act 2001. The Directors are satisfied that the provision of non-audit services by the auditor did not compromise the auditor independence 
requirements of the Corporations Act 2001 for the following reasons:
 – all non-audit services have been reviewed by the Audit & Risk Committee to ensure they do not impact the impartiality and objectivity  

of the auditor; and

 – none of the services undermine the general principles relating to auditor independence as set out in APES 110: Code of Ethics for 

Professional Accountants, including reviewing or auditing the auditor’s own work, acting in a management or a decision-making capacity  
for the Company, acting as advocate for the Company or jointly sharing economic risk and rewards.

78

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREO24. Related Party Disclosures
Balances and transactions between the Company and its subsidiaries, which are related parties of the Company, have been eliminated on 
consolidation and are not disclosed in this note. Details of transactions between the Group and other related parties are disclosed below.

a)  KMP
During the year, no KMP of the Company or the Group has received or become entitled to receive any benefit because of a contract made  
by the Group with a KMP or with a firm of which a KMP is a member, or with an entity in which the KMP has a substantial interest except  
on terms set out in the governing documents of the Group or as disclosed in this financial report.

The aggregate compensation of KMP of the Group is set out below:

Short-term employee benefits
Post-employment benefits
Other long-term benefits
Termination payments
Share-based payments

Consolidated
2019
$
6,044,098
212,109
(120,084)
679,576
(114,581)
6,701,118

2018
$
5,280,594
193,343
56,543
–
1,195,879
6,726,359

Note: Changes to KMP during the year can be found in the Remuneration Report. 

The number of ordinary shares in the Company held during the financial year by KMP of the Company and Group, including their personally 
related parties, are set out in the Remuneration Report in the Directors’ Report. There were no loans made to, or other transactions with, 
KMP during the year (2018: nil).

b)  Subsidiaries and Associates
Ownership interests in subsidiaries are set out in note 20. Details of interests in associates and distributions received from associates are 
disclosed in note 19. Details of loans due from associates are disclosed in note 12.

79 

ANNUAL REPORT 201925. Leases and Other Commitments

Capital commitments
Commitments for the acquisition of plant and equipment contracted for at the reporting date but not 
recognised as liabilities are payable as follows:
Within one year

Operating leases
Commitments for minimum lease payments in relation to non-cancellable operating leases are payable  
as follows:
Within one year
Later than one year but not later than five years
Later than five years

Finance lease payment commitments
Finance lease commitments are payable as follows:
Within one year
Later than one year but not later than five years
Later than five years

Less: Future lease finance charges

Lease liabilities provided for in the financial statements:
Current
Non-current
Total lease liability

Consolidated
2019 
$’000

2018 
$’000

2,841
2,841

4,302
4,302

23,114
42,155
38,903
104,172

21,708
45,923
21,748
89,379

–
–
–
–
–
–

–
–
–

19
–
–
19
–
19

19
–
19

Leases
Leases of property, plant and equipment where the Group, as lessee, has substantially all the risks and rewards of ownership are classified  
as finance leases. Finance leases are capitalised at the lease’s inception at the lower of the fair value of the leased property and the present 
value of the minimum lease payments. The corresponding rental obligations, net of finance charges, are included in other long-term payables. 

Leases in which a significant portion of the risks and rewards of ownership are retained by the lessor are classified as operating leases. 
Payments made under operating leases (net of any incentives received from the lessor) are charged to profit or loss on a straight-line basis  
over the period of the lease.

The Group sub-leases buildings under an operating lease and rent revenue is recorded as income in the profit or loss on a straight-line basis.

Rental expense relating to operating leases – included in occupancy costs is $27.1 million (2018: $25.1 million).

26. Events Occurring after Balance Date
On 6 August 2019 the Group announced the sale of assets and outsourcing of transmission services to Broadcast Australia. Refer note 7 for 
further details.

No other matters or circumstances have arisen since the end of the financial year that have significantly affected, or may significantly affect, 
the operations, results of operations or state of affairs of the Group in subsequent accounting periods.

27. Other Accounting Policies
Defined contribution scheme
The Group operates a defined contribution scheme. The defined contribution scheme comprises fixed contributions made by the Group with the 
Group’s legal or constructive obligation being limited to these contributions. Contributions to the defined contribution scheme are recognised as 
an expense as they become payable. Prepaid contributions are recognised in the Statement of Financial Position as an asset to the extent that 
a cash refund or a reduction in the future payments is available. The defined contribution plan expense for the year was $15.0 million (2018: 
$14.9 million) and is included in employee expenses.

80

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREODerivative financial instruments 
The Group enters into interest rate swap agreements to manage its financial risks. Derivatives are initially recognised at fair value at the date 
a derivative contract is entered into and are subsequently remeasured to their fair value. The method of recognising the resulting gain or loss 
depends on whether the derivative is designated as a hedging instrument and, if so, the nature of the item being hedged. The Group may have 
derivative financial instruments which are economic hedges, but do not satisfy the requirements of hedge accounting. Gains or losses from 
changes in fair value of these economic hedges are taken through profit or loss.

If the derivative financial instrument meets the hedge accounting requirements, the Group designates the derivatives as either (1) hedges of 
the fair value of recognised assets or liabilities or a firm commitment (fair value hedges); or (2) hedges of highly probable forecast transactions 
(cash flow hedges). The Group documents at the inception of the transaction the relationship between hedging instruments and hedged items, 
as well as its risk management objective and strategy for undertaking various hedge transactions. The Group also documents its assessments, 
both at hedge inception and on an ongoing basis, of whether the derivatives that are used in hedging transactions have been and will continue 
to be highly effective in offsetting changes in fair values or cash flows of hedged items. 

The fair values of over-the-counter derivatives are determined using valuation techniques adopted by the Directors with assumptions that are 
based on market conditions existing at each balance sheet date. The fair values of interest rate swaps are calculated as the present values of 
the estimated future cash flows.

Hedge accounting
The Group designated interest rates swaps held as at 1 July 2011 as cash flow hedges and has applied hedge accounting from this date. 

The Group documents the relationship between hedging instruments and hedged items, as well as its risk management objective and strategy 
for undertaking the hedge transactions. The Group also documents its assessment, both at hedge inception and on an ongoing basis, of 
whether the derivatives that are used in hedging transactions have been and will continue to be highly effective in offsetting changes in cash 
flows of hedged items. 

The fair values of derivative financial instruments used for hedging purposes are presented within the balance sheet. Movements in the hedging 
reserve are shown within the Statement of Changes in Equity. The full fair value of a hedging derivative is classified as a non-current asset 
or liability when the remaining maturity of the hedged item is more than 12 months; it is classified as a current asset or liability when the 
remaining maturity of the hedged item is less than 12 months. 

Derivatives
Hedge ineffectiveness
Hedge effectiveness is determined at the inception of the hedge relationship, and through periodic prospective effectiveness assessments to 
ensure that an economic relationship exists between the hedged item and hedging instrument.

The Group enters into interest rate swaps that have similar critical terms as the hedged item, such as reference rate, reset dates, payment 
dates, maturities and notional amount. The Group does not hedge 100% of its loans, therefore the hedged item is identified as a proportion 
of the outstanding loans up to the notional amount of the swaps. As all critical terms matched during the year, the economic relationship was 
100% effective.

The Group therefore performs a qualitative assessment of effectiveness. If changes in circumstances affect the terms of the hedged item such 
that the critical terms no longer match exactly with the critical terms of the hedging instrument, the Group uses the hypothetical derivative 
method to assess effectiveness. 

Hedge ineffectiveness may occur due to:
 – the credit value/debit value adjustment on the interest rate swaps which is not matched by the loan; and
 – differences in critical terms between the interest rate swaps and loans.

There was no ineffectiveness during 2019 or 2018 in relation to the interest rate swaps.

Cash flow hedges 
The effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges is recognised in other 
comprehensive income and accumulated in reserves in equity. The gain or loss relating to the ineffective portion is recognised immediately  
in the Statement of Comprehensive Income. 

Amounts accumulated in equity are reclassified to profit or loss in the periods when the hedged item affects profit or loss (for instance when 
the forecast sale that is hedged takes place). The gain or loss relating to the effective portion of interest rate swaps hedging variable rate 
borrowings is recognised in profit or loss within “interest expense and other borrowing costs”. When a hedging instrument expires or is sold 
or terminated, or when a hedge no longer meets the criteria for hedge accounting, any cumulative gain or loss existing in equity at that time 
remains in equity and is recognised when the forecast transaction is ultimately recognised in profit or loss. When a forecast transaction is no 
longer expected to occur, the cumulative gain or loss that was reported in equity is immediately reclassified to profit or loss.

81 

ANNUAL REPORT 201927. Other Accounting Policies (continued)
Fair value estimation
The fair value of financial assets and financial liabilities must be estimated for recognition and measurement or for disclosure purposes. 

The Group has adopted AASB 7 Financial Instruments: Disclosures which requires disclosure of fair value measurements by level of the 
following fair value measurement hierarchy:

Level 1 – quoted prices (unadjusted) in active markets for identical assets or liabilities;

Level 2 – inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (as prices) or 
indirectly (derived from prices); and

Level 3 – inputs for the asset or liability that are not based on observable market data (unobservable inputs).

The fair value of financial instruments that are not traded in an active market (for example, unlisted convertible notes) is determined using 
valuation techniques. The Group uses a variety of methods and makes assumptions that are based on market conditions existing at each 
balance date. Other techniques, such as estimated discounted cash flows, are used to determine fair value for the remaining financial 
instruments. The fair value of interest rate swaps is calculated as the present value of the estimated future cash flows.

The nominal value less estimated credit adjustments of trade receivables and payables are assumed to approximate their fair values. The fair 
value of financial liabilities for disclosure purposes is estimated by discounting the future contractual cash flows at the current market interest 
rate that is available to the Group for similar financial instruments.

New accounting standards and interpretations
A number of new or amended standards became applicable for the current reporting period and the Group had to change its accounting 
policies as a result of adopting the following standards:
 – AASB 9 Financial Instruments, and
 – AASB 15 Revenue from Contracts with Customers

In addition the Group made retrospective changes, as detailed below, as a result of adopting AASB 15.

AASB 9 Financial Instruments replaces AASB 139 Financial Instruments: Recognition and Measurement and makes a number of changes to 
the previous guidance on the classification and measurement of financial assets and introduces an “expected credit loss” model for allowances 
against financial assets.

Loss allowance
In adopting AASB 9, the Group revised its loss allowance methodology in relation to its trade receivables and has now applied a simplified 
model of recognising lifetime expected credit losses immediately upon recognition. These items do not have a significant financing component 
and have maturities of less than 12 months. Historical loss allowances in relation to trade receivables have not been material. The expected 
loss rates are based on the payment profile of sales over a period of three years before the end of the current period. The historical loss rates 
have been adjusted to reflect current and forward-looking information on factors affecting the ability of the customers to settle the receivables. 

The impact of the adoption of AASB 9 Financial Instruments on the loss allowance is disclosed below.

$’000
113,220
7,631
2,153
938

June 2019

%
0.13%
0.15%
2.00%
15.00%

Expected credit losses
Current
Up to 60 Days
60 to 90 Days
Over 90+ Days
Other

Loss allowance under AASB 9 at 1 July 2018
Restatement of expected credit losses taken 
to FY19 profit
Expected credit loss

$’000
147
12
43
141
183

–
526

$’000
112,598
8,531
2,105
2,987

June 2018

%
0.13%
0.15%
2.00%
15.00%

$’000
146
13
42
448
120

769

38
807

82

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREOAASB 15 Revenue from Contracts with Customers
The Group has adopted AASB 15 Revenue from Contracts with Customers from 1 July 2018 which resulted in changes in accounting policies 
and adjustments to the amounts recognised in the financial statements. In accordance with the transition provisions in AASB 15, the Group 
has adopted the new rules retrospectively and has restated comparatives. 

The Group has identified that a significant financing component exists within the ATN contract. Under AASB 15, the Group is required to 
separate the underlying revenue from the implied financing component and associated interest expense. Following a review of a representative 
sample of other contracts, no other material changes were required. 

Statement of comprehensive income to 30 June 2018
Revenue from continuing operations
EBITDA
Interest expense and other borrowing costs
Income tax expense
Net profit after tax
Net profit after tax excluding significant items
Earnings per share
Earnings per share excluding significant items

As originally 
presented
$’000
653,007
154,662
(15,609)
(3,011)
1,422
75,271
0.2
9.8

Remeasurement
$’000
3,777
3,777
(5,691)
574
(1,340)
(1,340)
(0.2)
(0.2)

Restated
$’000
656,784
158,439
(21,300)
(2,437)
82
73,931
0.0
9.6

The following adjustments were made to the amounts recognised in the balance sheet at 30 June 2018.

Statement of financial position
Current Deferred Income
Non-current Deferred Income
Deferred tax liability
Retained profits

AASB 118 
carrying amount
30 June 2018
$’000
8,553
88,609
331,492
(713,668)

Remeasurement
$’000
(1,835)
6,583
(1,424)
(3,324)

AASB 15
carrying amount
1 July 2018
$’000
6,718
95,192
330,068
(716,992)

Accounting Standards issued but not yet effective 
Certain new accounting standards and interpretations have been published that are not mandatory for the 30 June 2019 reporting period. 
AASB 16 Leases is mandatory for annual reporting periods beginning on or after 1 January 2019. Management has reviewed the new standard 
and calculated there will be a material impact on the Group’s financial statements. The principal change will be to capitalise certain operating 
leases on balance sheet and treat akin to a finance lease.

Impact of standards issued but not yet applied 
AASB 16 Leases
Applying the new standard will result in the following changes to the Group’s financial statements:

 – a gross up of the balance sheet which will increase operating cash flows, decrease financing cash flows; as repayment of lease liabilities 
will be classified as cash flows from financing activities from FY2020 under AASB 16 to account for new lease assets and related lease 
liabilities; and

 – an increase in EBITDA due to a reduction in operating lease expense and an increase in depreciation and interest expense.

The main change relates to the classification of operating leases by lessees. Only leases where a significant portion of the risks and rewards  
of ownership are retained by the lessor will continue to be classified as operating leases.

Currently operating leases are classified off balance sheet and disclosed as commitments. As at the reporting date, the Group had  
non-cancellable leases of $104.2 million (2018: $89.4 million) (refer note 25).

The new standard will require operating leases with a term greater than 12 months to be capitalised and reported on the balance sheet. 
Operating leases with a term of less than 12 months or which have a low value will continue to be accounted for in the Income Statement as 
lease expenses are incurred.

SCA’s leases have been broken down into four main “portfolios” – Transmission sites, Premises, Equipment and Other. Each portfolio has been 
evaluated to determine the incremental borrowing rate applicable to determine the present value of outstanding commitments. The main reason 
for different rates relates to the duration of the lease, with shorter leases being at lower rates and longer leases at higher rates.

83 

ANNUAL REPORT 201927. Other Accounting Policies (continued)
Impact of standards issued but not yet applied (continued)
AASB 16 Leases (continued)
The table below outlines the various incremental borrowing rates used:

1 – 5 years
3.90%

>5 – 10 years
4.50%

>10 – 15 years
5.20%

>15 years
5.80%

Lease Term

The table below outlines the impact of the adoption of the new standard on the Group’s financial statements

$ millions
Initial adoption – 1 July 2019
Balance Sheet

Right-of-Use Asset 
Lease Liability
Net Assets

FY2020 year, including initial adoption
Balance Sheet – 30 June 2020

Right-of-Use Asset
Lease Liability
Net Assets

Income Statement – FY2020

Lease Expense
Depreciation Expense
Interest Expense
Net loss before tax

Impact1

$154.1
$(154.1)
–

$103.6
$(108.2)
$(4.6)

$14.9
$(13.2)
$(6.3)
$(4.6)

1  The amounts are based on no lease additions or disposals, with the exception of the leases relating to the outsourcing of transmission services, refer Note 26 

“Events Occurring after Balance Date”. The Group has assessed the outsourcing contract to be a services agreement rather than a lease in accordance with AASB 16 
Leases. On the initial adoption, $39.0 million Right-of-Use Asset and Lease Liability, relate to arrangements that have been outsourced. The forecast impact on the 
30 June 2020 balance sheet and FY2020 income statement reflect this disposal.

Under the modified retrospective approach entities will recognise transitional adjustments in retained earnings on the date of initial 
application (e.g. 1 July 2019), without restating the comparative period. The Group currently expects to use the modified retrospective 
approach for adoption. 

84

NOTES TO THE FINANCIAL STATEMENTSFOR YEAR ENDED 30 JUNE 2019SOUTHERN CROSS AUSTEREODIRECTORS’ DECLARATION

FOR YEAR ENDED 30 JUNE 2019

The Directors of the Company declare that:

1   in the Directors’ opinion, there are reasonable grounds to believe that the Company will be able to pay its debts as and when they 

become due and payable; 

2.   in the Directors’ opinion, the financial statements and notes as set out on pages 48 to 84 are in accordance with the Corporations 

Act 2001, including compliance with accounting standards and giving a true and fair view of the financial position and performance of 
the Company and the consolidated entity; and

3  the Directors have been given the declarations required by section 295A of the Corporations Act 2001.

4.   Note 1(i) confirms that the financial statements also comply with International Financial Reporting Standards as issued by the 

International Accounting Standards Board.

Signed in accordance with a resolution of the Directors made pursuant to section 295(5) of the Corporations Act.

On behalf of the Directors

Peter Bush 
Chairman 
Sydney, Australia 
22 August 2019 

Leon Pasternak
Deputy Chairman
Sydney, Australia
22 August 2019

85 

ANNUAL REPORT 2019 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS 
OF SOUTHERN CROSS MEDIA GROUP LIMITED

Independent auditor’s report 
To the members of Southern Cross Media Group Limited 

Report on the audit of the financial report 

Our opinion 

In our opinion: 

The accompanying financial report of Southern Cross Media Group Limited (the Company) and its 
controlled entities (together the Group or Southern Cross Austereo) is in accordance with the 
Corporations Act 2001, including: 

(a) 

giving a true and fair view of the Group's financial position as at 30 June 2019 and of its 
financial performance for the year then ended  

(b) 

complying with Australian Accounting Standards and the Corporations Regulations 2001. 

What we have audited 
The Group financial report comprises: 

• 
• 
• 
• 
• 

• 

the consolidated statement of financial position as at 30 June 2019 

the consolidated statement of comprehensive income for the year then ended 

the consolidated statement of changes in equity for the year then ended 

the consolidated statement of cash flows for the year then ended 

the notes to the consolidated financial statements, which include a summary of significant 
accounting policies 

the directors’ declaration. 

Basis for opinion 

We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under 
those standards are further described in the Auditor’s responsibilities for the audit of the financial 
report section of our report. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion. 

Independence 
We are independent of the Group in accordance with the auditor independence requirements of the 
Corporations Act 2001 and the ethical requirements of the Accounting Professional and Ethical 
Standards Board’s APES 110 Code of Ethics for Professional Accountants (the Code) that are relevant 
to our audit of the financial report in Australia. We have also fulfilled our other ethical responsibilities 
in accordance with the Code. 

PricewaterhouseCoopers, ABN 52 780 433 757 
2 Riverside Quay, Southbank  VIC  3006, GPO Box 1331, Melbourne  VIC  3001 
T: 61 3 8603 1000, F: 61 3 8603 1999, www.pwc.com.au 

Liability limited by a scheme approved under Professional Standards Legislation.                                                                                  88        

86

SOUTHERN CROSS AUSTEREO 
  
Our audit approach 

An audit is designed to provide reasonable assurance about whether the financial report is free from 
material misstatement. Misstatements may arise due to fraud or error. They are considered material if 
individually or in aggregate, they could reasonably be expected to influence the economic decisions of 
users taken on the basis of the financial report. 

We tailored the scope of our audit to ensure that we performed enough work to be able to give an 
opinion on the financial report as a whole, taking into account the geographic and management 
structure of the Group, its accounting processes and controls and the industry in which it operates. 

Materiality 

•  For the purpose of our audit we used overall Group materiality of $5.3 million, which represents 
approximately 5% of the Group’s profit before tax adjusted for impairment and other significant 
items. 

•  We applied this threshold, together with qualitative considerations, to determine the scope of our 
audit and the nature, timing and extent of our audit procedures and to evaluate the effect of 
misstatements on the financial report as a whole. 

•  We chose Group profit before tax because, in our view, it is the benchmark against which the 

performance of the Group is most commonly measured. We adjusted for impairment and other 
significant items as they are unusual or infrequently occurring items impacting the statement of 
comprehensive income. 

•  We utilised a 5% threshold based on our professional judgement, noting it is within the range of 

commonly acceptable thresholds. 

Audit Scope 

•  Our audit focused on where the Group made subjective judgements; for example, significant 

accounting estimates involving assumptions and inherently uncertain future events. 

•  The Group operates in Australia and the audit is conducted by one engagement team. 

89 

87 

ANNUAL REPORT 2019 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS 
OF SOUTHERN CROSS MEDIA GROUP LIMITED (CONTINUED)

Key audit matters 

Key audit matters are those matters that, in our professional judgement, were of most significance in 
our audit of the financial report for the current period. The key audit matters were addressed in the 
context of our audit of the financial report as a whole, and in forming our opinion thereon, and we do 
not provide a separate opinion on these matters. Further, any commentary on the outcomes of a 
particular audit procedure is made in that context. We communicated the key audit matters to the 
Audit and Risk Committee. 

Key audit matter 

How our audit addressed the key audit matter 

Impairment assessment for licences, 
tradenames and brands 
(refer to note 10) 

As at 31 December 2018, the Directors’ determined a 
change in the Group’s cash generating units (CGUs) 
from Metro and Regional to Audio and Television (TV) 
due to changes in the interdependence of cash flows. 
The change in CGU triggered the requirement to 
perform an impairment assessment at 31 December 
2018.   

The Directors’ performed an impairment assessment 
for the Audio and TV CGUs as at 31 December 2018 
which resulted in an impairment of $226.9m in the TV 
CGU. The written-down value of indefinite lived 
intangible assets in the TV CGU is nil at 30 June 2019. 

The Group continues to have significant indefinite lived 
intangible assets in the Audio CGU, totalling $917.9 
million as at 30 June 2019. 

The Directors’ performed an impairment assessment 
for the Audio CGU as at 30 June 2019, and identified 
no impairment.  

This continues to be a key audit matter due to the size 
of the indefinite lived intangible assets and on the basis 
the impairment assessment involves estimates of future 
earnings and cash flows. 

Judgements made in determining whether an 
impairment is required include assumptions about 
internal and external factors such as industry growth 

In designing our audit approach for the key audit 
matter we considered: 

•  whether the Directors’ assessment of the 

CGUs is consistent with evidence supporting a 
change in the interdependence of cash flows. 
This included considering key strategic and 
operational factors such as the aggregation of 
Audio assets, separation of TV assets, changes 
in sales strategy and changes in commissions 
structures 

• 

• 

• 

recent independent Radio and TV ratings, 
market share data and the relative impact on 
financial performance of the Group  

the market capitalisation of the Group in 
comparison to the carrying value of the assets 
and the impact on the impairment assessment  

regulatory, economic and market 
developments during the year that could 
impact the discount rate and the long term 
growth rate calculations.  

To evaluate the cash flow forecasts prepared for the 
Directors’ impairment assessment we performed the 
following procedures, amongst others:  

• 

obtained the value-in-use discounted cash 

90 

88

SOUTHERN CROSS AUSTEREO 
 
 
 
 
Key audit matter 

How our audit addressed the key audit matter 

rates, future market share estimates and the forecast 
financial performance of the Group.  

flow models (the models) as at 31 December 
2018 and 30 June 2019 used for impairment 
testing and agreed the TV CGU impairment at 
31 December 2018 to the amount calculated 
by the model  

performed mathematical accuracy checks, 
evaluated the terminal value methodology and 
assessed the appropriateness of the discount 
rates incorporated in the models  

compared the forecasted cash flows used in 
the models with budgets formally approved by 
the Board and evaluated the Directors’ ability 
to forecast future cash flows by considering 
the historical accuracy of budgeted cash flows 
and actual performance for July 2019  

considered whether the models’ allocation of 
corporate costs between CGUs was reasonable 
and reflective of actual costs incurred  

assessed key growth assumptions within the 
models with specific focus on forecast revenue 
comparing to readily available market 
information.  

• 

• 

• 

• 

We performed sensitivity analysis over key 
assumptions in the models to ascertain the extent of 
change in those assumptions that, either individually or 
collectively, would result in the assets being impaired 
and we also assessed the likelihood of such a movement 
in those key assumptions arising. We satisfied 
ourselves that the disclosure in note 10 was consistent 
with Australian Accounting Standards. 

Indefinite lived classification of intangible 
assets 
(refer to note 9) 

On at least an annual basis, the Directors review the 
Group’s portfolio of intangible assets to determine 
whether they should be classified as amortising 
intangible assets with finite lives or non–amortising 
intangibles with indefinite lives. As of 30 June 2019, 

In assessing the indefinite useful life of intangible 
assets we performed the following procedures, amongst 
others:  

• 

considered regulatory developments in the 

91 

89 

ANNUAL REPORT 2019 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS 
OF SOUTHERN CROSS MEDIA GROUP LIMITED (CONTINUED)

Key audit matter 

How our audit addressed the key audit matter 

Southern Cross Austereo has audio intangible assets 
totalling $917.9 million, consisting of brands and 
licences, classified as non-amortising indefinite lived.  

This was a key audit matter because determination of 
whether or not intangibles are indefinite lived involves 
significant judgements over multiple sources of 
externally and internally generated information. The 
determination has an impact on the financial 
statements as it affects whether amortisation is 
recorded in the statement of comprehensive income.  

year which may change the licence renewal 
process or use of brands  

assessed whether there had been any 
revocation of radio licences by Australian 
Communications and Media Authority 
(ACMA) in the year 

considered market share data related to new 
industry participants not subject to the same 
regulatory and licence framework  

evaluated strategic plans for the Directors’ 
intended use of the assets.  

• 

• 

• 

We also benchmarked the assumptions and conclusion 
made by the Directors against a selection of similar 
assets held by other industry participants in the radio 
advertising market. In addition, we considered the 
significant accounting policy disclosed in note 9 for 
consistency with Australian Accounting Standards.  

Sale of transmission assets 
(refer to note 4 and 7) 

The Group announced an agreement to sell its 
transmission towers and associated assets 
(transmission assets) to a service provider.  

In designing our approach for the proposed sale of 
transmission assets we have performed the following 
procedures, amongst others: 

As at 30 June 2019 the agreement is subject to 
regulatory approval. The Directors’ have determined 
the transmission assets meet the definition of assets 
held for sale under Australian Accounting Standards. 
Consequently the assets have been revalued to fair 
value at 30 June 2019 leading to a $9.2m fair value loss 
recorded in the statement of comprehensive income. 

The Directors have not recognised an associated 
provision for restructuring as at 30 June 2019. 
Judgement was involved in determining whether the 
provision recognition criteria under Australian 
Accounting Standards had been met. 

We considered this to be a key audit matter because 
there is judgement involved in determining whether the 

• 

• 

• 

• 

read the proposed contract and obtained an 
understanding of the key terms  

assessed whether the transmission assets meet 
the criteria to be classified as held for sale as 
under Australian Accounting Standards 

considered whether any associated costs met 
the criteria to be recognised in the current 
period under Australian Accounting Standards 

obtained the Directors’ estimation of the 
transmission assets valuation and the 
associated fair value loss recorded at 30 June 
2019 and assessed key assumptions and 
methodology used in calculating the fair value 

92 

90

SOUTHERN CROSS AUSTEREO 
 
 
 
Key audit matter 

How our audit addressed the key audit matter 

transmission assets meet the criteria as an asset held 
for sale and determining the associated fair value 
valuation of the assets. There was also judgement in 
assessing whether any associated costs met the criteria 
to be recognised in the current period under Australian 
Accounting Standards. 

Revenue recognition 
(refer to note 3 and 27) 

In the current period the Group adopted the new 
accounting standard AASB 15 – Revenue from 
contracts with customers. AASB 15 requires the Group 
to assess their revenue transactions in accordance with 
five distinct steps outlined in the standard. 

We have considered revenue recognition a key audit 
matter given the significance of revenue to the Group’s 
statement of comprehensive income and because 
revenue is an important metric by which the Group’s 
performance is measured.  

loss on transmission assets. 

In designing our audit approach for revenue 
recognition we have performed the following 
procedures, amongst others: 

• 

• 

• 

• 

• 

• 

• 

obtained an understanding of the customer 
contracts, invoicing and cash receipting 
process 

considered the Directors’ assessment of the 
accounting treatment of material revenue 
streams 

performed risk-based targeted substantive 
procedures over revenue transactions 

performed controls testing over revenue 
systems to identify the correct airing of 
advertising spots 

used data assurance software to analyse 
revenue transactions 

confirmed year end accounts receivable 
balances directly with customers or via 
subsequent receipts of cash 

assessed the appropriateness of the Directors’ 
disclosure of the impact and accounting policy 
change arising from the adoption of AASB 15 
on 1 July 2018. 

93 

91 

ANNUAL REPORT 2019 
 
 
 
 
  
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS 
OF SOUTHERN CROSS MEDIA GROUP LIMITED (CONTINUED)

Other information 

The directors are responsible for the other information. The other information comprises the 
information included in the annual report for the year ended 30 June 2019, but does not include the 
financial report and our auditor’s report thereon. Prior to the date of this auditor's report, the other 
information we obtained included the Directors’ Report. We expect the remaining other information to 
be made available to us after the date of this auditor's report.  

Our opinion on the financial report does not cover the other information and we do not and will not 
express an opinion or any form of assurance conclusion thereon. 

In connection with our audit of the financial report, our responsibility is to read the other information 
and, in doing so, consider whether the other information is materially inconsistent with the financial 
report or our knowledge obtained in the audit, or otherwise appears to be materially misstated. 

If, based on the work we have performed on the other information that we obtained prior to the date of 
this auditor’s report, we conclude that there is a material misstatement of this other information, we 
are required to report that fact. We have nothing to report in this regard. 

When we read the other information not yet received, if we conclude that there is a material 
misstatement therein, we are required to communicate the matter to the directors and use our 
professional judgement to determine the appropriate action to take. 

Responsibilities of the directors for the financial report 

The Directors of the Company are responsible for the preparation of the financial report that gives a 
true and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 
and for such internal control as the directors determine is necessary to enable the preparation of the 
financial report that gives a true and fair view and is free from material misstatement, whether due to 
fraud or error. 

In preparing the financial report, the directors are responsible for assessing the ability of the Group to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the 
going concern basis of accounting unless the directors either intend to liquidate the Group or to cease 
operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the financial report 

Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free 
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an 
audit conducted in accordance with the Australian Auditing Standards will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material 
if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of the financial report. 

94 

92

SOUTHERN CROSS AUSTEREO 
 
 
A further description of our responsibilities for the audit of the financial report is located at the 
Auditing and Assurance Standards Board website at: 
http://www.auasb.gov.au/auditors_responsibilities/ar1.pdf. This description forms part of our 
auditor's report. 

Report on the remuneration report 

Our opinion on the remuneration report 

We have audited the remuneration report included in pages 28 to 45 of the directors’ report for the 
year ended 30 June 2019. 

In our opinion, the remuneration report of Southern Cross Media Group Limited for the year ended 30 
June 2019 complies with section 300A of the Corporations Act 2001. 

Responsibilities 

The directors of the Company are responsible for the preparation and presentation of the 
remuneration report in accordance with section 300A of the Corporations Act 2001. Our responsibility 
is to express an opinion on the remuneration report, based on our audit conducted in accordance with 
Australian Auditing Standards.  

PricewaterhouseCoopers 

Sam Lobley 
Partner 

Melbourne 
22 August 2019 

95 

93 

ANNUAL REPORT 2019ADDITIONAL STOCK EXCHANGE INFORMATION

The additional stock exchange information set out below was applicable as at 31 August 2019. The Company has only one class of shares, fully 
paid ordinary shares. All holders listed below hold fully paid ordinary shares and each holder has the same voting rights.   
There are no unlisted securities and there is currently no on-market buy-back.

The names of the 20 largest holders of the Company’s quoted equity securities are listed below.

Fully paid ordinary 
shares

% of issued
capital

Name
HSBC Custody Nominees (Australia) Limited
J P Morgan Nominees Australia Limited
Citicorp Nominees Pty Limited
National Nominees Limited
BNP Paribas Noms Pty Ltd (DRP)
Citicorp Nominees Pty Limited (Colonial First State Inv A/C)
BNP Paribas Nominees Pty Ltd (Agency Lending DRP A/C)
AMP Life Limited
HSBC Custody Nominees (Australia) Limited-GSCO ECA
BNP Paribas Nominees Pty Ltd (IOOF Invmt Mngt Ltd DRP)
Warbont Nominees Pty Ltd (Unpaid Entrepot A/C)
Sandhurst Trustees Ltd (SISF A/C)
BNP Paribas Nominees Pty Ltd (Agency Lending Collateral)
HSBC Custody Nominees (Australia) Limited
HSBC Custody Nominees (Australia) Limited (NT Comnwlth Super Corp A/c)
Akat Investments Pty Ltd (Tag Family Core A/c)
UBS Nominees Pty Ltd
National Nominees Limited (N A/C)
BNP Paribas Nominees Pty Ltd (Australi Unity Trst Ltd DRP)
Buttonwood Nominees Pty Ltd

Analysis of numbers of equity security holders by size of holding:

Range
1 – 1,000
1,001 – 5,000
5,001 – 10,000
10,001 – 100,000
100,001 and over

Holding less than a marketable parcel

Substantial holders in the Company (with holdings as notified to the Company  
most recently before 31 August 2019) are set out below:

Name
Allan Gray Australia Pty Ltd and its related bodies corporate
Ubique Asset Management Pty Limited
Investors Mutual Ltd and its related bodies corporate
Commonwealth Bank of Australia and its related bodies corporate
Challenger Limited and its related bodies corporate
Vinva Investment Management
Retail Employees Superannuation Pty Limited
Dimension Fund Advisors LP and related entities

Securities subject to voluntary escrow are set out below:

Type
Voluntary escrow

94

256,414,059
153,710,727
147,069,972
100,558,461
14,444,839
12,499,190
12,290,711
3,144,847
2,150,262
1,950,000
1,583,724
1,400,000
1,385,000
1,357,933
1,264,108
1,250,000
1,062,985
947,459
827,104
825,561
716,136,942

Number of  
shareholders
851
1,297
750
1,090
87
4,075
455

Fully paid ordinary 
shares
104,290,468
88,159,266
50,472,655
47,073,414
41,749,281
38,862,611
38,568,350
38,458,228
447,634,273

33.34
19.99
19.12
13.08
1.88
1.63
1.60
0.41
0.28
0.25
0.21
0.18
0.18
0.18
0.16
0.16
0.14
0.12
0.11
0.11
93.12

Fully paid  
ordinary shares
335,944
3,846,316
5,977,153
8,904,011
729,950,181
769,013,605
28,088

% of issued 
capital
15.74
10.42
7.30
7.13
6.17
5.09
5.02
56.87

Date escrow period 
ends
n/a

Fully paid ordinary 
shares
–

SOUTHERN CROSS AUSTEREOCORPORATE DIRECTORY

Southern Cross Media Group Limited
ABN 91 116 024 536

Company Secretary
Mr Tony Hudson

Registered Office
Level 2, 257 Clarendon Street

South Melbourne VIC 3205

Tel:   +61 3 9252 1019

Web:  https://www.southerncrossaustereo.com.au 

Share Registry
Computershare Investor Services Pty Limited

Yarra Falls

452 Johnston Street

Abbotsford VIC 3067

Tel:    1300 555 159 (within Australia)

  +61 3 9415 4062 (from outside Australia)

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The  Southern  Cross  Austereo  Annual  Report 
2019 is printed on EcoStar+ an environmentally 
responsible  paper.  The  fibre  source  is  FSC® 
Recycled  certified.  EcoStar+  is  manufactured 
from  100%  post  consumer  recycled  paper  in 
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Source: GFK Radio Ratings. Survey 4 2019- Metro. Gold Coast, Canberra Survey, Newcastle 
Survey  1  2019.  Mon-Sun  5:30-12mn,  Cume.  Xtra  Insights  West  Gippsland,  Orange, 
Rocky-Gladstone,  Bunbury  Survey  1  2016,  Mon-Sun  05:30-12mn,  Cume.  Wheatbelt, 
Esperance,  Dubbo,  Mt  Isa,  Kingaroy,  Roma,  Emerald,  Port  Macquarie,  Albury,  Albany, 
Kalgoorlie, Maryborough Survey #1 2017, Mon-Sun 5:30-12mn Cume. Xtra Insights Mackay, 
Shepparton, Cairns, Toowoomba, Bundaberg, Gosford, Hobart, Mildura, Townsville, Bendigo 
Survey #1 2018 Mon-Sun 5:30-12mn, Xtra Insights Mt Gambier, Griffith, Wagga and Coffs 
Harbour Survey #1 2019 Mon-Sun 05:30-12mn, Cume.
REGIONAL  TAM  DATA.  4AGGS  &  TAS.  WEEKLY  CUME  REACH  (1  MIN)  AVERAGED.  
0200-2600. SUN-SAT. NETWORK TTLS. WK 27 2018 - 26 2019 excl. Easter and Summer 
Ratings Periods. DIARY MARKETS - LAST AVAILABLE SURVEY. 0600-2400. SGT - 2015 
(MIDNIGHT - MIDNIGHT).

ANNUAL REPORT 2019

95